Document:

EXHIBIT 10.8

                              EMPLOYMENT AGREEMENT

      This Employment Agreement ("Agreement") is hereby made and entered into
this 7th day of January, 2000, by and between DSI Toys, Inc., a Texas
corporation, whose principal business address is 1100 West Sam Houston Parkway,
Houston, Texas 77043 ("Employer" or "Company"), and Joseph Reiling, an
individual ("Employee").

                                    RECITALS

      A. Employer is in the business of inventing, developing, manufacturing and
marketing toys. Employer is a public company.

      B. Employee has extensive experience and expertise in the toy industry.

      C. Employer wishes to employ Employee and Employee wishes to become an
employee of Employer pursuant to the terms and conditions of this Agreement.

                                    ARTICLE 1

                                     GENERAL

            1.1 EMPLOYMENT. Employer hereby employs Employee and Employee hereby
accepts such employment with Employer upon the terms and conditions hereinafter
set forth. Employee shall perform such duties and responsibilities and exercise
such powers for the Employer as may from time to time be assigned or delegated
to him by Employer, including such duties as may be customary for a Vice
President of Product Development in the toy industry. Employee acknowledges that
Employer shall be dependent upon Employee for its continued ongoing business
operations and that the provisions hereof are necessary for the successful
conduct of the business and affairs of the Company.

            1.2 POSITION. Employee shall be employed in the capacity and hold
the position of Vice President of Product Development, Girl's Division. In such
capacity, Employee agrees to, at all times, exercise his best efforts for the
benefit of the Company and to thereby undertake to use and implement the
management, organizational, intellectual, technical and other skills of Employee
to the best of his ability on the Company's behalf. Employee shall be
responsible to and report to the Vice President, Girl's Division.

            1.3 TERM. Subject to the provisions provided for and relating to
termination set forth herein, the term of Employee's employment pursuant to this
Agreement shall be for a period beginning on January 7, 2000, and ending on the
date that is three years thereafter (said period being hereinafter referred to
as the "Employment Term").

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                                    ARTICLE 2

                            REMUNERATION AND BENEFITS

            2.1 BASE SALARY. For all services rendered by Employee during the
Employment Term, Employer shall pay to Employee a salary of One Hundred and Five
Thousand Dollars ($105,000.00) per year (the "Base Salary"). The Base Salary
shall begin to accrue and be paid on the Effective Date of this Agreement and
shall be distributed in semi-monthly installments in arrears through the
Employment Term.

                  (a) At a minimum, the Base Salary shall be adjusted annually
on the anniversary date to reflect any increase in the Consumer Price Index -
All Urban Wage Earners (the "Index"). The Base Salary shall not be adjusted
downward to reflect any decrease in the Index.

                  (b) The Base Salary may also be raised at any time during the
Employment Term at the discretion of the Company's Board of Directors.

            2.2 BENEFITS. Employee shall be eligible to participate in any and
all benefit plans which Employer may from time to time make generally available
to all employees of the Company, including but not limited to participation in
the Company's 401(k) plan, group life insurance and health insurance programs.

            2.3 EXTENT OF SERVICE. During the Employment Term, Employee agrees
to devote such amount of time, attention, energy and effort as is necessary to
further the business and profitability of Employer. Further, during the
Employment Term, Employee shall not be engaged in any other business activity
pursued for gain, profit or other pecuniary advantage. However, the foregoing
limitations shall not be construed as prohibiting Employee from making personal
investments in any business enterprise not competitive with that of Employer in
such form or manner as will neither require his services in the operations or
affairs of enterprises in which such investments are made, nor otherwise violate
the terms of this Agreement.

            2.4 OFFICES. Employer shall provide office space for Employee, with
provisions for secretarial and other support services necessary to the
maintenance and operations of such office, and the performance of Employee's
duties hereunder.

            2.5 EXPENSE ALLOWANCE. Employer shall reimburse Employee for all
approved, deductible business expenses reasonably incurred in the performance of
his duties hereunder.

            2.6 VACATIONS AND HOLIDAYS. Employee shall be entitled to fifteen
(15) vacation days annually in accordance with the policies established by
Employer's Board of Directors, as well as those public holidays duly observed by
Employer; provided, however, no more than ten (10) consecutive vacation days
shall be taken at any one time.

            2.7 INSURANCE. Employee shall be provided group life, disability and
health insurance coverages by Employer throughout the term of this Agreement. If
qualified, Employee

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shall be provided a group life insurance policy with a death benefit of no less
than $200,000.00.

            2.8 BUSINESS TRAVEL. Employee shall be entitled to travel portal to
portal via business class on all international air travel performed for the
Company. All domestic air travel performed for the Company shall be via coach
class.

            2.9 CAR ALLOWANCE. Employee shall receive a car allowance of Five
Hundred Dollars ($500.00) per month.

                                    ARTICLE 3

                                   TERMINATION

            3.1 DEATH. In the event of the Employee's death during the
Employment Term, the Employer shall pay to Employee's executor(s),
administrator(s) or personal representative(s) an amount equal to the
installment of his Base Salary payable for the month in which he dies and for no
period thereafter. Employer shall have no other liabilities or other obligations
of any kind or character under this Agreement to Employee's executor(s),
administrator(s) or personal representative(s) except such accrued salary and
unused vacation that Employee is entitled at the time of death.

                  (a) It is expressly understood and agreed that the Company may
maintain key man term life insurance for the benefit of the Company on the life
of Employee. Additionally, the Company may maintain such other life insurance
for the benefit of Employer, the Company's shareholders, as from time to time
the Board of Directors of the Company deems reasonable and appropriate.

                  (b) Upon the death of Employee, any and all vested employee
benefits accrued for the benefit of Employee shall be distributed in accordance
with the provisions set forth in the subject plan agreement or arrangement
providing the applicable benefits, and otherwise distributed in accordance with
applicable laws.

            3.2 DISABILITY; FAILURE TO PERFORM DUTIES. In the event of
Employee's failure to perform his duties hereunder by reason of illness or
disability for a period equal to or in excess of ninety (90) consecutive days
during the Employment Term or for ninety (90) days during any twelve (12) month
period throughout the Employment Term, Employer shall have the option to
terminate this Agreement by giving thirty (30) days written notice of
termination to Employee. Upon such notice of termination, Employer shall pay to
Employee an amount equal to the installments of his Base Salary payable up to
the time this Agreement is terminated, and Employer shall distribute any and all
accrued employee benefits as of the date of termination to Employee in
accordance with the provision of the applicable benefit plan, agreement or
arrangement giving rise to the applicable benefits. Upon the termination of this
Agreement as a result of such disability, Employer shall have no other
liabilities or obligations of any kind or character to Employee under this
Agreement.

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            3.3 TERMINATION FOR CAUSE. Employee may be terminated for cause by
Employer upon written notice to Employee. For purposes of this Agreement, "for
cause" shall be if Employee:

                  (a) Neglects the performance of his duties required to be
performed under the terms of this Agreement to the economic detriment of the
Company;

                  (b) Fails or refuses in the opinion of the Board of Directors
to comply with the reasonable policies, standards and regulations of the Company
which from time to time may be established;

                  (c) Is convicted of a crime or is charged with committing a
felony;

                  (d) Materially breaches any of the terms or conditions of this
Agreement; or

                  (e) Performs any action constituting fraud or an intentional
misrepresentation.

            Upon such determination, Employer may, at its option, terminate this
Agreement immediately without prejudice to any other remedy to which Employer
may be entitled either at law or in equity, or under this Agreement. In such
event, except as specifically provided in this Section 3.3, any of the
obligations of Employer under this Agreement shall be terminated as of the date
given in the notice of termination referred to hereinabove, following payment by
Employer to Employee of that portion of the Base Salary and vacation then
accrued, due and owing in accordance with Section 2.1 hereof. In the event
Employee is terminated for cause, Employee shall be paid his regular Base Salary
from the date of termination for a period of three (3) months, but no other
severance shall be paid to the Employee.

                                    ARTICLE 4

                                    COVENANTS

            4.1 DISCLOSURE OF INFORMATION. Employee recognizes and acknowledges
that he has and will have access to certain confidential information,
proprietary data and trade secrets of Employer, and of entities and individuals
controlling, controlled by or under common control with Employer ("affiliates"),
including but not limited to, contracts, patterns, devices, calculations,
drawings, productions, plans, specifications, records, compilations or
information, and other confidential information and data either compiled by
Employer or received from its customers or Employer, and that such information
is not generally available to the public and constitutes valuable, special and
unique property of the Employer. Employee shall not, during or after the term of
this Agreement, undertake in any fashion, to take commercial or proprietary
advantage of or profit from any such confidential information to any person or
firm, corporation, association or other entity for any reason or purpose
whatsoever, except to authorized representatives of Employer and as otherwise
may be proper in the course of performing his employment hereunder. Further,
Employee shall maintain the confidentiality of all such information of Employer,
its affiliates or its customers for

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the sole use and benefit of Employer. All files, records, documents, drawings,
plans, specifications, contracts, products, equipment or similar items relating
to the business of Employer and/or the affiliates shall not be removed from the
premises of Employer and/or its affiliates without the prior consent of Employer
and/or its affiliates, as applicable.

                  (a) Employee further covenants and agrees to promptly return
and deliver to Employer all documents, information, or other material or
property of any kind or character which in any way relate to the business of
Employer or any of its affiliates or customers, whether or not asserted to be
the exclusive property of Employer; and, further, Employee shall not attempt to
retain copies or duplicates of any such property. In the event of a breach or a
threatened breach of these covenants by Employee, Employer and/or its
affiliates, in addition to all other remedies made available hereby or as a
matter of law or in equity, may seek an injunction restraining Employee from
disclosing, in whole or in part, such confidential information. In addition to
any other damages sustained by Employer, Employee shall pay to Employer all
profits, payments, earnings compensation or other emoluments paid or accruing to
Employee, directly or indirectly, by reason of Employee's disclosure of
information as provided herein. Nothing herein shall be construed as prohibiting
Employer and/or its affiliates from pursuing any other remedies available to it
or them for such breach or threatened breach, including the recovery of damages
from Employee.

            4.2 NON-COMPETITION. During the Employment Term, and if this
Agreement is terminated in accordance with Sections 3.3, for a period of one (1)
year from the date of Employee's termination of employment hereunder, Employee
shall not directly or indirectly, either for himself, or as an employer,
employee, owner, manager, independent contractor, consultant, agent, principal,
partner, co-venturer, shareholder, director, officer or in any other capacity,
engage or have any indirect interest in any person that is engaged, or to the
knowledge of Employee is planning to engage, in competition in any manner
whatsoever with the business of Employer including, without limitation, any
person that manufactures, markets, imports, sells or distributes toys. If the
Employment Term is terminated by Employer pursuant to Section 3.3 and Employer
elects to enforce the provisions of this Section 4.2, Employer shall be
obligated to pay Employee as additional consideration on or before the fifteenth
(15th) day of each month during the one (1) year period following termination of
the Employment Term an amount equal to one-twelfth (1/12) of Employee's then
existing Base Salary.

            4.3 AGREEMENT NOT TO SOLICIT. During the Employment Term, and if
this Agreement is terminated in accordance with Section 3.3, for a period of one
(1) year from the date of Employee's termination of employment hereunder,
Employee will not, either directly or indirectly, on his own or in the service
of another:

                  (a) Knowingly call upon, solicit, divert or attempt to solicit
or divert any of the business contacts of Employer;

                  (b) Knowingly employ any employee of Employer or solicit,
divert, recruit or induce any employee of Employer to leave the employ of
Employer, whether or not such employment is at will; and/or

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                  (c) Knowingly induce or advise any service provider, customer,
factory or representative of Employer to terminate or materially alters its then
existing relationship with Employer.

                                    ARTICLE 5

                            MISCELLANEOUS PROVISIONS

            5.1 MISCELLANEOUS PROVISIONS. The following miscellaneous provisions
shall apply to the terms and conditions of this Agreement:

                  (a) Pursuit of any one remedy shall not preclude pursuit of
any other remedies provided for herein or by law. No waiver of one violation of
this Agreement shall be deemed or construed to constitute a waiver of any
similar violations subsequently occurring, or any other violation whatsoever.

                  (b) This Agreement shall be construed under the laws of Texas,
and the rights and obligations of each of the parties to this Agreement during
the term hereof and upon its termination shall be governed exclusively by Texas
law.

                  (c) This instrument contains all of the understandings and
agreements of whatsoever kind and nature existing between the parties hereto
with respect to this Agreement, and the rights, interests, understandings,
agreements and obligations of the respective parties and their prior oral
agreements.

                  (d) This Agreement may be executed in one or more
counterparts, each of which shall be deemed an original, and all of which shall
constitute one and the same Agreement.

                  (e) If any one or more of the provisions contained in this
Agreement are held to be invalid or unenforceable in any respect, such
invalidity or unenforceability shall not affect any other provision hereof, and
the intent manifested thereby shall be recognized.

                  (f) Nothing expressed or mentioned in this Agreement is
intended or shall be construed to give any person, other than the parties hereto
and their respective heirs and successors, any legal or equitable rights, remedy
or claim under or in respect to this Agreement, or any provisions herein
contained.

                  (g) This Agreement may not be amended, altered or modified
except by a written instrument signed by each of the parties.

                  (h) If any legal proceeding, arbitration or other action is
brought or threatened for the enforcement or interpretation of this Agreement,
or because of any alleged dispute, breach, default or misrepresentation in
connection with any of the provisions of this Agreement, and the prevailing
party in any such action should incur any legal fees, including, but not limited
to,

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attorneys' fees, paralegal fees, expert witness fees, and other similar costs, a
successful prevailing party or parties to any such dispute or action will be
entitled to recover their reasonable attorneys' fees and additional legal costs
incurred, together with any other relief to which he/it may otherwise be
entitled, as determined by an arbitrator, judgment at trial, upon appeal or
petition.

            5.2 SUCCESSORS BOUND; SURVIVAL OF COVENANTS. The rights and
obligations of the parties hereunder shall inure to the benefit of and shall be
binding upon the successors of each respective party. The representations,
warranties, covenants, and agreements of the parties, as well as any rights and
benefits of the parties, shall survive the execution hereof and following the
Employment Term to the extent so provided herein.

            5.3. ARBITRATION. All disputes, controversies or differences which
may arise between the parties out of or in relation to or in connection with
this Agreement, or for the breach thereof, shall be finally settled by
arbitration in accordance with the Rules of the American Arbitration
Association. Any such arbitration shall be convened and take place in Houston,
Texas. Any such arbitration shall be absolute and binding upon the parties.

      IN WITNESS WHEREOF, the Parties hereto have executed this Agreement on and
as of the date first above written.

"EMPLOYEE"                   "EMPLOYER"
                             DSI TOYS, INC., A TEXAS CORPORATION

/s/ JOSEPH REILING           By: /s/ ROB WEISGARBER
    Joseph Reiling
                             Title:  Chief Financial Officer

                                     -7-EXHIBIT 10.30

                         ALLIANCE PARTNERING AGREEMENT

     This ALLIANCE  PARTNERING  AGREEMENT (the "Agreement"),  is entered into by
and between AKAMAI TECHNOLOGIES, INC., a Delaware corporation ("Akamai"), having
its  principal  place  of  business  as set  forth  on the  cover  page  of this
Agreement,  and URBAN COOL  NETWORK  INC. a  Delaware  corporation  ("Partner"),
having its  principal  place of  business as set forth on the cover page of this
Agreement, effective as of 12/30/99 (the "Effective Date").

                                   BACKGROUND

     Akamai  has  deployed  a  worldwide   network   dedicated  to  web  content
distribution  and developed  proprietary  technology to efficiently  deliver web
content from the Akamai network across the Internet.  Partner is in the business
of  providing  professional  services  to  businesses  that  require  assistance
identifying, developing and implementing Internet strategies. Akamai and Partner
desire  to enter  into  this  Agreement  whereby  Partner  will  facilitate  the
development  of business  relationships  with  potential  customers for Akamai's
FreeFlow and related services (the "Akamai  Services"),  and Akamai will provide
supplementary support to Partner in representing the Akamai Services.

     NOW,  THEREFORE,  in  consideration  of the mutual covenants and agreements
contained in this Agreement, and for other good and valuable consideration,  the
receipt and  sufficiency  of which are hereby  acknowledged,  Akamai and Partner
agree as follows:

     1. AKAMAI  ACTIVITES  AND  OBLIGATIONS.  Akamai  shall place a hyperlink to
Partner's website presently located at www.urbancool.com ("Partner Website"). If
in the form of a logo  link,  such  link  shall be in the  form  and  format  of
Partner's  logo as provided to Akamai by Partner.  Akamai shall,  subject to the
availability of personnel and other resources,  provide (i) technical consulting
services to Partner,  including  general  training of Partner's sales staff with
respect to the  Akamai  products  and  services  and (ii)  sales,  marketing  or
promotional   literature,   brochures  and   documentation;   whitepapers;   and
presentations relating to the Akamai products and services.  Akamai's obligation
to provide technical  consulting services pursuant to this Section 1 relate only
to the  marketing  of  Akamai's  products  and  services.  Akamai  shall make no
representations  regarding  Partner or its business,  except as  explicitly  set
forth in this  Agreement or contained in the  marketing  literature  provided to
Akamai by Partner, without the prior written approval of Partner.

     2. PARTNER  ACTIVITIES AND OBLIGATIONS.  Partner shall place a hyperlink to
Akamai's website presently located at www.akamai.com  ("Akamai Website").  If in
the form of a logo link,  such link shall be in the form and format of  Akamai's
logo as  provided  to Partner by Akamai.  Partner  shall refer to Akamai any (i)
requests for or (ii) any offer to purchase or (iii)  orders for Akamai  products
or  services.  Partner  shall make no  representations  regarding  Akamai or its
business or the Akamai products and services,  except as explicitly set forth in
this Agreement or contained in the marketing  literature  provided to Partner by
Akamai, without the prior written approval of Akamai.

     3. AUTHORIZED  CONTACTS.  Akamai shall designate a dedicated contact person
(the "Akamai  Contact"),  who shall supervise all Akamai  activities  hereunder.
Akamai may change the Akamai  Contact from time to time upon  written  notice to
Partner. Partner shall designate an employee who shall be assigned by Partner to
coordinate  Partner's  involvement  in all  Partner  activities  hereunder  (the
"Partner  Contact").  Partner may change the Partner  Contact  from time to time
upon written notice to Akamai.

     4. OTHER AGREEMENTS OF THE PARTIES. Each party shall be responsible for any
and all expenses it incurs in connection with its performance of this Agreement,
unless otherwise expressly provided herein. All

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press releases, announcements and other forms of publicity made by either Akamai
or Partner concerning any joint activities or business relationships between the
parties must be mutually approved by the parties in writing, except as expressly
set forth  herein.  Partner  is not under any  obligation  to market  the Akamai
products and services on an exclusive  basis.  Either party may market and offer
its own or third party  products and services  (through any means) which are the
same as or similar to and which are competitive  with the other party's products
and services. The terms and conditions of the Confidential  Disclosure Agreement
executed by the  parties  and dated  12/30/99  shall be  incorporated  herein by
reference.

     5. TERM AND TERMINATION OF AGREEMENT. This Agreement shall become effective
as of the Effective Date and remain in full force and effect for an initial term
of one (1) year, unless terminated earlier as provided herein.  Either party may
terminate this Agreement for any reason on sixty (60) days written notice to the
other party.  This Agreement may be renewed for one or more  consecutive  annual
terms upon  mutual  written  agreement  of the parties no later than thirty (30)
calendar days prior to the expiration of the agreement  term then in effect.  In
the event this  Agreement  expires by lapse of time without  renewal as provided
above,  but the  parties  continue  to  operate  as if it were in  effect,  this
Agreement shall be deemed to have been renewed for a consecutive term of one (1)
year from the date of its expiration.

     6.   TRADEMARKS. Akamai hereby grants Partner a limited, worldwide,
non-exclusive, non-transferable, revocable license to utilize those Akamai
trademarks, logos, insignia, and symbols ("Akamai Marks") provided by Akamai in
a Akamai Link and otherwise on the Partner Website in the form and format
provided by Akamai in accordance with the terms hereof. Partner hereby grants
Akamai a limited, worldwide, non-exclusive, non-transferable, revocable license
to utilize those Partner trademarks, logos, insignia, and symbols (collectively,
the "Partner Marks") provided by Partner in a Partner Link and otherwise on the
Akamai Website in the form and format provided by Partner in accordance with the
terms hereof.

     7.   INDEMNIFICATION AND LIABILITY.

     7.1 Each party (the "Indemnifying  Party") agrees to indemnify,  defend and
hold the other party (the  "Indemnified  Party") and its  affiliates,  and their
respective officers,  directors, agents and employees, harmless from and against
any and all liabilities, damages, losses, expenses, claims demands, suits, fines
or judgments,  and costs and expenses  incidental thereto (including court costs
and reasonable  attorneys'  fees),  which may be suffered by,  accrued  against,
charged to or recoverable  from the Indemnified  Party or any of its affiliates,
or any of their respective officers, directors, agents or employees, arising out
of a claim either that the Akamai Services (in the case of Partner) or any other
materials  (tangible or intangible)  provided by the  Indemnifying  Party to the
Indemnified  Party  hereunder  or any  portion  or  use  thereof,  infringes  or
misappropriates any United States patent, copyright,  trade secret, trademark or
other  proprietary  right.  The  Indemnifying  Party's  duty  to  indemnify  the
Indemnified Party and its affiliates hereunder is subject to (i) the Indemnified
Party promptly notifying the Indemnifying  Party, in writing, of the suit, claim
or proceeding or a threat of suit,  claim or  proceeding;  (ii) at  Indemnifying
Party's  reasonable  request and expense,  the  Indemnified  Party providing the
Indemnifying Party with reasonable assistance for the defense of the suit, claim
or proceeding; and (iii) the Indemnifying Party having control of the defense of
any claim and all  negotiations  for  settlement or  compromise,  subject to the
Indemnified Party's approval, which may not be unreasonably withheld or delayed.
THE  PROVISIONS OF THIS SECTION 7 STATE THE SOLE AND EXCLUSIVE  OBLIGATIONS  AND
LIMITATION  OF LIABILITY OF EITHER PARTY FOR ANY PATENT,  COPYRIGHT,  TRADEMARK,
TRADE SECRET OR OTHER INTELLECTUAL  PROPERTY RIGHTS INFRINGEMENT AND ARE IN LIEU
OF ANY WARRANTIES OF NON-INFRINGEMENT, ALL OF WHICH ARE DISCLAIMED.

     7.2 EACH PARTY'S ENTIRE LIABILITY FOR ANY CLAIM, LOSS, DAMAGE, OR EXPENSE
FROM ANY CAUSE WHATSOEVER, REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT
OR TORT INCLUDING NEGLIGENCE, STRICT LIABILITY OR

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OTHERWISE, SHALL BE LIMITED TO DIRECT, PROVEN DAMAGES IN AN AMOUNT NOT TO EXCEED
TEN THOUSAND DOLLARS  ($10,000) PER INCIDENT AND TEN THOUSAND DOLLARS  ($10,000)
IN THE  AGGREGATE  FOR ALL SUCH CLAIMS,  EXCEPT THAT THIS  LIMITATION  SHALL NOT
APPLY TO EACH PARTY'S  INDEMNIFICATION  AND CONFIDENTIALITY  OBLIGATIONS.  IN NO
EVENT  SHALL  EITHER   PARTY  BE  LIABLE  TO  THE  OTHER  FOR  ANY   INCIDENTAL,
CONSEQUENTIAL,  OR ANY OTHER  INDIRECT LOSS OR DAMAGE,  INCLUDING  LOST PROFITS,
ARISING OUT OF THIS AGREEMENT OR ANY OBLIGATION RESULTING THEREFROM,  REGARDLESS
OF THE FORM OF ACTION,  WHETHER IN CONTRACT,  TORT (INCLUDING NEGLIGENCE) STRICT
LIABILITY OR OTHERWISE.

     8.  WARRANTY  DISCLAIMER.   NEITHER  PARTY  MAKES  ANY  REPRESENTATIONS  OR
WARRANTIES,  EITHER EXPRESS OR IMPLIED,  AND AKAMAI  SPECIFICALLY  DISCLAIMS ANY
IMPLIED WARRANTIES OF MERCHANTABILITY  AND FITNESS FOR A PARTICULAR PURPOSE WITH
RESPECT TO THE AKAMAI SERVICES.

     9.   MISCELLANEOUS.

     9.1  Independent  Contractor.   The  relationship  of  Akamai  and  Partner
established by this Agreement is that of  independent  contractors,  and nothing
contained  in this  Agreement  shall be  construed  to (i) give either party the
power to direct and control the  day-to-day  activities of the other;  (ii) deem
the parties to be acting as partners, joint ventures,  co-owners or otherwise as
participants  in a joint  undertaking;  or (iii) allow either party to create or
assume any obligation on behalf of the other party for any purpose whatsoever.

     9.2 Notices. Any notice required or permitted hereunder shall be in writing
and will be deemed  given when given or  deposited  in the mails or with  common
carriers.  All communications will be sent by mail, facsimile or electronic mail
to the receiving  party's contact person for notices listed on the cover page of
this Agreement.

     9.3  Assignment.  Partner  may not,  without the prior  written  consent of
Akamai,  assign this Agreement,  in whole or in part,  either  voluntarily or by
operation of law,  and any attempt to do so shall be a material  default of this
Agreement and shall be void.  Akamai's  rights and  obligations,  in whole or in
part, under this Agreement may be assigned or transferred by Akamai.

     9.4 Third Party Beneficiaries.  This Agreement is solely for the benefit of
the parties and their successors and permitted assigns,  and does not confer any
rights or penalties on any other person or entity.

     9.5 Governing  Law. This Agreement  shall be  interpreted  according to the
laws of the  Commonwealth of  Massachusetts  without regard to or application of
choice-of-law rules or principles.

     9.6 Entire  Agreement  and  Waiver.  This  Agreement  and the  Confidential
Disclosure  Agreement  executed by the parties  constitute the entire  agreement
between  Akamai and Partner  with respect to the subject  matter  hereof and all
other prior  agreements,  representations,  and  statement  with respect to such
subject matter are superceded hereby.

     9.7 Severability. In the event any provision of this Agreement is held by a
court of competent  jurisdiction  to be  unenforceable,  that  provision will be
enforced to the maximum extent  permissible  under applicable law, and the other
provisions of this Agreement will remain in full force and effect.

     9.8 Force Majeure.  If either party is prevented from performing any of its
obligations under this Agreement due to any cause beyond the party's  reasonable
control, including, without limitation, an act of God,

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fire, flood, explosion,  war, strike, embargo,  government regulation,  civil or
military  authority,  acts or omissions of  carriers,  transmitters,  providers,
vandals,  or  hackers  (a  "force  majeure  event")  the time  for that  party's
performance will be extended for the period of the delay or inability to perform
due to such  occurrence;  provided,  however,  that if a party suffering a force
majeure  event is unable to cure that event within  thirty (30) days,  the other
party may terminate this Agreement.

     9.9  Counterparts.  This  Agreement  may  be  executed  in  any  number  of
counterparts,  each of which, when so executed and delivered, shall be deemed an
original, and all of which shall constitute one and the same Agreement.

     9.10 Binding  effect.  This Agreement shall be binding upon and shall inure
to  the   benefit  of  the   respective   parties   hereto,   their   respective
successors-in-interest, legal representatives, heirs and assigns.

     9.11  Survival of  Obligations.  Sections 4.4 and 7 through 9 shall survive
any termination, cancellation or expiration of this Agreement for any reason.

     IN  WITNESS  WHEREOF,   each  of  the  parties,   by  its  duly  authorized
representative, has entered into this Agreement as of the Effective Date.

URBAN COOL NETWORK INC. (PARTNER)            AKAMAI TECHNOLOGIES, INC.

By: /s/ Jacob R. Miles                       By: /s/ Dennis J. Duckworth
   ------------------------------               -------------------------------

Name: Jacob R. Miles                         Name: Dennis J. Duckworth
     ----------------------------                 -----------------------------

Title: CEO                                   Title: Manager, Partner Programs
      ---------------------------                  ----------------------------

                                       4

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