Document:

EX-4.44

 Exhibit 4.44 
 This is an English Translation 
 Execution Copy 

Exclusive Technical Service Agreement 
 by and between 
 Shanghai The9 Information Technology Co., Ltd.

 and 
 The9 Computer Technology Consulting (Shanghai) Co., Ltd. 

December 15, 2010 

 Exclusive Technical Service Agreement 

This Exclusive Technical Service Agreement (hereinafter this “Agreement”) is entered into between the following Parties on
December 15, 2010: 
  

	1.	Shanghai The9 Information Technology Co., Ltd (hereinafter “Party A”) 

Registered address: 
 Legal representative: 
  

	2.	The9 Computer Technology Consulting (Shanghai) Co., Ltd. (hereinafter “Party B”) 

Registered address: Room 103, Building 3, No. 690 Bibo Road, Zhangjiang Hi-Tech Park, Shanghai 

Legal representative: Wang Yong 
 (In this Agreement, Party A and Party B are referred to collectively as the “Parties” and individually as a “Party”.) 

RECITAL 

WHEREAS, Party A is a company with limited liability incorporated and legally existing in Shanghai, the PRC, which is primarily engaged
in online game development, technical support and other related services. 
 WHEREAS, Party B is a wholly foreign-owned
enterprise incorporated and legally existing in Shanghai, the PRC, and it scope of business is as follows: development and production of computer software, hardware and external equipment, sale of self-produced products, provision of related
technical consulting and technical service, provision of consulting service relating to corporate management, and provision of investment consulting service. 
 WHEREAS, Party A is in need of any technical services provided by Party B with respect to Party A’s Business (defined as below), and Party B agrees to provide such services to Party A. 

THEREFORE, the Parties have reached the following agreement upon friendly consultations: 

Article 1 Definition 
  

	1.1	Unless otherwise required herein or except as otherwise construed in the context, the following terms in this Agreement shall be interpreted to have the following
meanings: 

 “Party A’s Business” shall mean all business activities being operated and
developed by Party A and those operated and developed by it at any time during the term hereof, including but not limited to the business of online game development, technical support and other related services by Party A. 

“Service” shall mean any service provided by Party B to Party A in connection with Party A’s Business on an
exclusive basis within the business scope of Party B, including but not limited to: 
  

	 	(1)	granting a license to Party A to use any software necessary for Party A’s Business, in which Party B has a legal right; 

  
 1 

	 	(2)	providing Party A with a comprehensive operation plan and solution for information technology/operation and management that is necessary for Party A’s Business;

  

	 	(3)	being responsible for the day-to-day management, maintenance and updating of hardware equipment and data room/software resources and client resources;

  

	 	(4)	being responsible for the development, maintenance and updating of application software that is necessary for Party A’s Business; 

 

	 	(5)	providing training for the relevant business personnel of Party A; 

  

	 	(6)	assisting Party A in conducting technical information collection/ related industry investigation and research; 

 

	 	(7)	providing consulting service relating to marketing and management of assets (including without limitation, tangible assets and intangible assets, such as trademarks,
technologies, goodwill and public relation); 

  

	 	(8)	providing consulting service relating to personnel management and internal administrative management; 

 

	 	(9)	providing consulting services, and other business and operation in relation thereto; 

 

	 	(10)	providing any other relevant services required by Party A from time to time. 

 “Annual Business Plan” shall mean the business development plan and budget report of Party A for the next calendar year as prepared by Party A before November 30 of each year in
accordance with this Agreement with the assistance of Party B. 
 “Service Fee” shall mean all fees that shall
be paid by Party A to Party B under Article 3 hereof for any Service provided by Party B. 
 “Equipment” shall
mean any and all equipment owned or purchased from time to time by Party B, which is used for the purpose of providing the Service. 
 “Business Related Technologies” shall mean any and all software and technologies developed by Party A in connection with Party A’s Business on the basis of the Service provided by
Party B hereunder. 
 “Customer Information” shall have the meaning ascribed to it in Article 6.1 hereof.

 “Confidential Information” shall have the meaning ascribed to it in Article 6.2 hereof. 

  
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 “Defaulting Party” shall have the meaning ascribed to it in Article 11.1
hereof. 
 “Default” shall have the meaning ascribed to it in Article 11.1 hereof. 

“Party’s Rights” shall have the meaning ascribed to it in Article 13.5 hereof. 

 

	1.2	Any reference to any laws and regulations (hereinafter the “Laws”) herein shall be deemed: 

(1) to include the references to the amendments, changes, supplements and reenactments of such Laws, irrespective of whether they take
effect before or after the formation of this Agreement; and 
 (2) to include the references to other decisions, notices and
regulations enacted in accordance therewith or effective as a result thereof. 
  

	1.3	Except as otherwise stated in the context herein, all references to an article, clause, item or paragraph shall refer to the relevant part of this Agreement.

 Article 2 Service 
  

	2.1	During the term hereof, Party B shall provide the Service to Party A with due care and diligence based on the demand of Party A’s Business and according to the
specific requirements of Party A from time to time. 

  

	2.2	For the purpose of providing good Service, Party B shall grant to Party A the right to use any hardware Equipment for computers and networks that is necessary for Party
A’s Business. 

  

	2.3	Party B shall be equipped with all Equipment and personnel that are reasonably necessary for the provision of the Service, and shall purchase and acquire new Equipment
and employ additional personnel based on the Annual Business Plan and according to the reasonable requirements of Party A so as to satisfy the needs of Party B for the provision of good Service to Party A in accordance with this Agreement.

  

	2.4	For the purpose of providing the Service hereunder, Party B shall communicate and exchange with Party A all information relating to Party A’s Business.

  

	2.5	Notwithstanding any other provisions herein, Party B shall have the right to designate any third party to provide any or all of the Services hereunder or perform any
obligations of Party B hereunder on its behalf. Party A hereby agrees that Party B shall have the right to transfer to any third party all of its rights and obligations hereunder. 

Article 3 Fees 
  

	3.1	In respect of the Service provided by Party B hereunder, Party A shall pay the Service Fees to Party B in the manner set forth below: 

 

	 	3.1.1	the performance Service Fee that is equivalent to 90% of the remaining amount of the Service income of Party A for the year in which such income is generated after
deducting the costs of Party A’s Business as agreed upon by the Parties; and 

  
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	 	3.1.2	the Service Fee, as separately agreed by the Parties, for the provision of any specific technical Service and consulting Service by Party B from time to time upon
request by Party A. 

  

	 	3.1.3	the Parties agree that the period for exemption of the performance Service Fee shall be from January 1, 2010 to December 31, 2012, during which Party B shall
exempt Party A from the payment of any performance Service Fee incurred under Article 3.1.1 above as its support for the new business development of Party A. 

 

	 	3.1.4	at the end of each year, the Parties shall calculate and confirm the actual amount of the Service Fees required to be settled according to the payment requirements
described above. In the event of any change of the above due to the change of actual business situation, a written contract shall be signed by the Parties in respect thereof. 

 

	3.2	Party B may require Party A to make compensation in respect of any depreciation on the Equipment actually provided by Party B to Party A for use according to the actual
situation. 

  

	3.3	The Parties agree to pay the Service Fees pursuant to the following requirements: 

 

	 	3.3.1	 Unless otherwise exempted by Party B, Party A shall pay the fixed Service Fee to Party B on monthly basis according to the payment notice issued by
Party B to Party A. Party A shall pay the fixed Service Fee under Article 3.1.1 hereof to Party B prior to the tenth
(10th) business day of each month;

  

	 	3.3.2	Unless otherwise exempted by Party B, Party A shall pay the performance Service Fee annually according to the payment notice issued by Party B to Party A. After the
close of each fiscal year of Party A, Party A and Party B shall calculate and verify the performance Service Fee actually payable by Party A based on the total income before taxation of Party A for the preceding year as confirmed in the audit report
issued by an accounting firm registered in China as agreed by the Parties. Party A shall, within fifteen (15) business days after the issue of the audit report, pay the corresponding performance Service Fee to Party B. Party A undertakes to
Party B that it will provide all necessary information and assistance to the above accounting firm, and will procure such accounting firm to complete and issue to the Parties the audit report for the preceding year within thirty (30) business
days after the close of each calendar year. 

  

	 	3.3.3	The payment method of the Service Fee under Article 3.1.3 hereof shall be determined separately by the Parties. 

 

	3.4	Party A shall pay all the Service Fees as scheduled to the bank account designated by Party B pursuant to the requirement of this Article. Party B shall notify Party A
in writing of any change of its bank account within seven (7) business days prior to such change. 

  

	3.5	The Parties agree that any payment of the above Service Fees shall, in principle, not cause operating difficulty to any Party in the year when such payment is made. For
the above purpose and to the extent of realizing the above principle, Party B may agree to postpone any payment of the Service Fees by Party A, or upon mutual consultation, adjust the payment ratio and/or specific amount of the Service Fees payable
by Party A to Party B under Article 3.1 hereof in writing. 

  

	3.6	The Service Fees that shall be paid by Party A to Party B under Article 3.1.3 shall be determined separately by the Parties according to the nature of the Service and
workload. 

  
 4 

 Article 4 Obligations of Party A 

 

	4.1	The Service provided by Party B hereunder shall be exclusive. During the term of this Agreement and without the prior written consent of Party B, Party A shall not sign
any agreement with any other third parties, nor accept, in any other form, other Services provided to it by such third parties that are identical or similar to the Service of Party B. 

 

	4.2	Party A shall, before November 30 of each year, provide Party B with the Annual Business Plan for next year that has been confirmed by Party A so that Party B can
prepare Service plans in respect thereof and increase any software, Equipment, personnel and technical service capacity required by it. Where Party A requires Party B to increase additional Equipment or personnel on an ad hoc basis, it shall
negotiate with Party B at least fifteen (15) days prior to such increase so as to reach a unanimous agreement between the Parties. 

  

	4.3	To facilitate the provision of the Service by Party B, Party A shall provide Party B with the relevant information required by it in a timely manner according to the
requirements of Party B. 

  

	4.4	Party A shall pay the Service Fees in full to Party B as scheduled in accordance with Article 3 hereof. 

 

	4.5	Party A shall maintain its good reputation, actively expand its business and strive for the optimization of its interest. 

 

	4.6	During the term hereof, Party A agrees to cooperate with Party B and its parent companies (including direct or indirect) to conduct an audit on connected transactions
and all other audits, and to provide Party B, its parent companies or any auditor entrusted by them with the information and materials relating to the operation of Party A, its business, clients, finance and employees. Party A also grants its
consent to the disclosure of such information and materials by the parent companies of Party B for the satisfaction of any regulatory requirements of the countries on which their securities are listed. 

Article 5 Intellectual Property 
  

	5.1	Any intellectual property originally owned by Party B or obtained during the term hereof, including the intellectual property of work products created during the
provision of the Service shall be the property of Party B. 

  

	5.2	As the development of Party A’s Business is premised on the Service provided by Party B hereunder, Party A agrees to make the following arrangements in respect of
the Business Related Technologies developed by Party A on the basis of such Service: 

  

	 	(1)	if the Business Related Technologies are further developed by Party A due to the entrustment of Party B, or jointly developed by Party A and Party B, their ownership
and the right to apply for patent in relation thereto shall belong to Party B. 

  

	 	(2)	 if the Business Related Technologies are further developed solely by Party A, the ownership of such Business Related Technologies shall belong to Party
A, provided that (A) Party A shall inform Party B of the details of such technologies in a timely manner and provide Party B with the relevant information required by it; (B) if Party A intends to license or transfer such technologies, it
shall first transfer such technologies or grant an exclusive license in respect thereof to Party B subject to the mandatory requirements of the Laws of the PRC. Party B may use such technologies within the specific scope of transfer or authorization
(but Party B shall have the right to decide whether to accept the transfer or license); Party A shall only transfer the ownership of such technologies or grant a license in respect thereof to any third party on the conditions not more favorable than
those offered to Party B (including but not limited to the transfer price or license fee) when Party B gives up the pre-emptive right in 

  
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respect of the ownership of such technology or an exclusive license to use the same, and shall guarantee that such third parties will fully comply and perform the obligations of Party A
hereunder; (C) save for the circumstances described in (B) above, Party B shall have the right to request for the purchase of such technologies during the term hereof; Party A shall give its consent to such purchase request made by Party B
subject to the mandatory requirements of the Laws of the PRC, and the purchase price shall be the lowest price permitted by the Laws of the PRC then in force. 

 

	5.3	If Party B is licensed to use the Business Related Technologies exclusively pursuant to paragraph (2) of Article 5.2 hereof, such license shall be made according
to the following requirements: 

  

	 	(1)	the term of the license shall not be less than five (5) years (from the effective date of the relevant license agreement); 

 

	 	(2)	the scope of the license shall be set at the greatest possible extent; 

  

	 	(3)	during the term of the license and within scope thereof, no Party (including Party A) other than Party B shall in any way use or license others to use such
technologies; 

  

	 	(4)	without violating the conditions set forth in paragraph (3) of Article 5.3, Party A shall have right to decide in its sole discretion to grant further licenses to
other third parties in respect of such technologies; 

  

	 	(5)	upon expiry of the license, Party B shall have the right to request for the renewal of the license agreement, and Party A shall give its consent in respect thereof. The
terms of the license agreement shall remain unchanged, except for those changes agreed by Party B. 

  

	5.4	Notwithstanding paragraph (2) of Article 5.2 above, all applications for patent with respect to any Business Related Technologies set forth in such paragraph shall
be made according to the following requirements: 

  

	 	(1)	if Party A intends to apply for patent with respect to any Business Related Technologies set forth in such paragraph, it shall obtain the prior written consent from
Party B. 

  

	 	(2)	Party A shall only apply for patent on its own or transfer such right to application to any third party when Party B gives up to purchase such right to application for
the Business Related Technologies. To the extent that Party A transfers the right to application for patent as described above, Party A shall guarantee that such third party will fully comply and perform the obligations of Party A hereunder; the
conditions on which Party A transfers the right to application for patent to a third party (including but not limited to the transfer price) shall not be more favorable than those offered to Party B under paragraph (3) of this Article 5.4.

  

	 	(3)	during the term of this Agreement, Party B may at any time require Party A to make an application for patent with respect to such Business Related Technologies, and has
the discretion to decide whether to purchase the right of such patent application. Upon request by Party B, Party A shall transfer such right to application for patent to Party B subject to the mandatory requirements of the Laws of the PRC, and the
transfer price shall be the lowest price permitted by the Laws of the PRC then in force; Party B shall make patent applications after obtaining the right to application for patent with respect to the Business Related Technologies. On obtaining the
patent, Party B shall become the legitimate owner of such patent. 

  
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	5.5	Each of the Parties warrant to the other Party that it will indemnify the other Party against any and all economic losses suffered by the other Party due to its
infringement of others’ intellectual property right (including copyright, trademark, patent right and proprietary technologies). 

 Article 6 Obligation of Confidentiality 
  

	6.1	During the term of this Agreement, all Customer Information relating to Party A’s Business and the Service provided by Party B, as well as other relevant materials
(hereinafter the “Customer Information”) shall be jointly owned by the Parties. 

  

	6.2	Regardless of whether this Agreement has terminated or not, the Parties shall keep in strict confidence all the trade secrets, proprietary information and customer
information and all other information of a confidential nature about the other Parties known by them during the execution and performance of this Agreement (hereinafter collectively the “Confidential Information”). Unless a prior
written consent is obtained from the Party disclosing the Confidential Information or unless it is required to be disclosed to third parties according to the relevant laws and regulations or the requirement of the country on which any affiliate of a
Party is listed, the Party receiving the Confidential Information shall not disclose to any third party any Confidential Information. The receiving Party shall not use or indirectly use any Confidential Information other than for the purpose of
performing this Agreement. 

  

	6.3	The following information shall not be deemed as Confidential Information: 

 

	 	(a)	any information that has been legally known by receiving Party before as evidenced by written documents; 

 

	 	(b)	any information entering the public domain not attributable to the fault of the receiving Party; or 

 

	 	(c)	any information lawfully acquired by the receiving Party through other sources after its receipt of such information. 

6.4 The receiving Party may disclose the Confidential information to its relevant employees, agents or professionals retained by it. However, the
receiving Party shall ensure that the aforesaid personnel shall comply with the relevant terms and conditions of this Agreement and be responsible for any liability incurred in connection with any breach by such personnel of the relevant terms and
conditions hereof. 
 6.5 Notwithstanding any other provisions herein, the effect of this Article shall not be affected by the termination of
this Agreement. 
 Article 7 Representations and Warranties by Party A 

Party A hereby represents and warrants to Party B as follows: 
  

	7.1	It is a company with limited liability duly incorporated and legally existing under the Laws of the PRC with an independent legal person status, has full and
independent legal status and legal capacity to execute, deliver and perform this Agreement, and may act independently as a party to lawsuit. 

  

	7.2	It has full corporate power and authority to execute and deliver this Agreement and all the other documents to be signed by it in relation to the transaction referred
to herein, and has the full power and authority to complete the transaction referred to herein. This Agreement shall be executed and delivered by it legally and properly. This Agreement constitutes the legal and binding obligations on it and is
enforceable against it in accordance with its terms. 

  
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	7.3	It has the complete business licenses necessary for its operation as of the effective date hereof and adequate rights and qualifications to operate Party A’s
Business being conducted by it in China. 

  

	7.4	It shall, within fifteen (15) business days after the close of each quarter, provide Party B with the financial statements of such quarter and the budget for the
next quarter, and shall, within thirty (30) business days after the close of each year, provide Party B with the financial statement of such year and the budget for the next year. 

 

	7.5	It shall notify Party B promptly of any circumstance that has or may have a material adverse effect on Party A’s Business and its operation, and shall use its best
effort to prevent the occurrence of such circumstance and/or increase of losses. 

  

	7.6	Without the written consent of Party B, Party A shall not in any way dispose of any asset that is of significance to Party A, nor change the existing shareholding
structure of Party A. 

  

	7.7	Once Party B makes a written request, Party A shall use all its trade receivables and/or all other assets that are legally owned and may be disposed of by it at that
time in the manner permitted by the Laws then in effect as the guarantee for the performance of its payment obligation under Article 3 hereof. 

  

	7.8	It shall indemnify and hold Party B harmless against all losses suffered or likely to be suffered by it due to the provision of the Service by Party B, including
without limitation, any loss resulting from any litigation, demand, arbitration or claim by any third party against it or from administrative investigation or penalty by government authorities, provided, however, that no indemnification is available
for any losses caused by a willful default or gross negligence of Party B. 

 Article 8 Representations and
Warranties by Party B 
 Party B hereby represents and warrants to Party A as follows: 

 

	8.1	It is a company with limited liability duly incorporated and legally existing under the Laws of the PRC with an independent legal person status. It has full and
independent legal status and legal capacity to execute, deliver and perform this Agreement and may act independently as a party to lawsuit. 

  

	8.2	It has full corporate power and authority to execute and deliver this Agreement and all the other documents to be signed by it in relation to the transaction referred
to herein, and has the full power and authority to complete the transaction referred to herein. This Agreement shall be executed and delivered by it legally and properly. This Agreement constitutes the legal and binding obligations on it and is
enforceable against it in accordance with its terms. 

 Article 9 Term of Agreement 

 

	9.1	This Agreement shall be formed from the date on which it is duly signed by the Parties. This Agreement shall, once formed, have retrospective effect from
January 1, 2010. Unless otherwise expressly agreed herein or the Parties agree in writing to terminate this Agreement, this Agreement shall have a term of twenty (20) years. 

 

	9.2	The Parties shall, within three months prior to the expiry of their respective business terms, complete all formalities in relation to the approval and registration for
the extension of their business terms so that the term of this Agreement can be continued. 

 9.3 Upon termination hereof, Party A
and Party B shall continue to observe their respective obligations under Article 6 hereof. 

  
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 Article 10 Notice 

 

	10.1	Any notice, request, demand and other correspondences required by this Agreement or made in accordance with this Agreement shall be delivered in writing to the relevant
Party. 

  

	10.2	Any such notice or other correspondences shall be deemed to have been delivered, if sent by facsimile or telex, when it is sent, and if delivered in person, when it is
delivered, and if sent by post, five (5) days after it was posted. 

 Article 11 Liabilities for Breach of
Contract 
  

	11.1	The Parties agree and confirm that, if any Party (hereinafter the “Defaulting Party”) substantially violates any of the provisions herein or
substantially fails or delays to perform any of the obligations hereunder, such violation or failure shall constitute a default under this Agreement (hereinafter a “Default”), and the non-defaulting Party shall have the right to
require the Defaulting Party to rectify such Default or take remedial measures within a reasonable period. If the Defaulting Party fails to rectify such Default or take remedial measures within such a reasonable period or within ten (10) days
after the non-defaulting Party notifies the Defaulting Party in writing and require it to rectify the Default, then the non-defaulting Party shall have the right to decide: (1) to terminate this Agreement and require the Defaulting Party to
make compensation for all damages; or (2) to require the performance by the Defaulting Party of its obligations hereunder compulsorily and demand the Defaulting Party to make compensation for all damages. 

 

	11.2	Notwithstanding Article 11.1 above, the Parties agree and confirm that in no circumstances shall Party A terminate this Agreement for whatever cause, unless otherwise
required by the Laws or herein. 

  

	11.3	Notwithstanding any other provisions herein, the effect of this Article shall not be affected by the termination of this Agreement. 

Article 12 Force Majeure 

If, due to earthquake, typhoon, flood, fire, war, computer virus, design defect of instrumental software, internet hacking, change of polices or Laws,
and other events of force majeure that are unforeseeable or the consequences of which are unpreventable or unavoidable, the ability of a Party to perform this Agreement is directly affected or it fails to perform this Agreement pursuant to the
conditions agreed by the Parties, the Party affected by such an event of force majeure shall notify the other Party immediately of the same by facsimile and, within thirty (30) days after notifying the other Party, provide a detailed account of
the event of force majeure and the documentation showing the reasons for its being unable to perform or its delay in the performance of this Agreement. Such documentation shall be issued by a public notary organization in the locality of such event
of force majeure. The Parties shall, in accordance with the extent to which the performance of this Agreement is affected by an event of force majeure, decide on whether the performance of part of the obligations hereunder shall be waived or
delayed. The Parties shall not be liable for making compensation for any economic loss suffered by them due to the event of force majeure. 

  
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 Article 13 Miscellaneous 
 13.1 This Agreement is executed in Chinese in two (2) originals, with one (1) original to be retained by each Party hereto. 

 

	13.2	The formation, effectiveness, performance, amendment, interpretation and termination of this Agreement shall be governed by the Laws of the PRC.

  

	13.3	Any disputes arising out of and in connection with this Agreement shall be resolved through consultations among the Parties. If the Parties cannot reach an agreement
regarding such disputes within thirty (30) days of their occurrence, such disputes shall be submitted to China International Economic and Trade Arbitration Commission for arbitration in Beijing in accordance with the arbitration rules of such
Commission currently in force at the time when the application for arbitration is made, and the arbitration award shall be final and binding on the Parties. 

 

	13.4	None of the rights, powers and remedies granted to any Party by any provisions herein shall preclude any other rights, powers and remedies available to such Party at
Laws and under the other provisions of this Agreement, nor shall the exercise by a Party of its rights, powers and remedies preclude any exercise by such Party of its other rights, powers and remedies. 

 

	13.5	No failure or delay by a Party in exercising any of its rights, powers and remedies hereunder or in accordance with Laws (hereinafter the “Party’s
Rights”) shall result in a waiver thereof, nor shall the waiver of any single or partial exercise of the Party’s Rights preclude such Party from exercising such rights in any other way and exercising the other Party’s Rights.

  

	13.6	The headings of the provisions herein are for reference only, and in no circumstances shall such headings be used for or affect the interpretation of the provisions
hereof. 

  

	13.7	Each provision contained herein shall be severable and independent from each of other provisions, and if at any time any one or more provisions herein become(s)
invalid, illegal or unenforceable, the validity, legality and enforceability of the remaining provisions herein shall not be affected as a result thereof. 

  

	13.8	Any amendments or supplements to this Agreement shall be made in writing, and shall become effective only when duly signed by the Parties to this Agreement.

  

	13.9	Unless otherwise agreed herein, no Party shall transfer any of its rights and/or obligations hereunder to any third parties without the prior written consent of the
other Party. 

  

	13.10	This Agreement shall be binding on the legal successors of the Parties. 

  

	13.11	The Parties undertake that they will legally declare and pay all taxes on the transactions contemplated under this Agreement, respectively. 

 

	13.12	This Agreement is the entire agreement between the Parties with respect to the subject matter of this Agreement and supersedes all previous oral and written agreements,
contracts, understandings and communications existing between the Parties with respect to such subject matter. 

[The remainder of this page intentionally left blank] 

  
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 [Signature Page] 
 IN WITNESS HEREOF, the Parties have caused this Exclusive Technical Service Agreement to be executed as of the date first above written. 
 Party A: 
  

			
	Shanghai The9 Information Technology Co., Ltd.
	
	(Company chop)
	
	[Chop affixed]
		
	Signature:	 	/s/ Wang Yong
		
	Name:	 	Wang Yong
		
	Position:	 	Legal Representative
	
	Party B:
	
	The9 Computer Technology Consulting (Shanghai) Co., Ltd.
	
	(Company chop)
	
	[Chop affixed]
		
	Signature:	 	/s/ Wang Yong
		
	Name:	 	Wang Yong
		
	Position:	 	Legal Representative

 Exclusive Technical Service Agreement – Signature PageEX-10.1

 Exhibit 10.1 
 Google Inc. Advertising Program Terms 
 These Google Inc. Advertising
Program Terms (“Terms”) are entered into by Google Inc. (“Google”) and the entity executing these Terms or that accepts these Terms electronically (“Customer”). These Terms govern Customer’s
participation in Google’s advertising programs and services (i) that are accessible through the account(s) given to Customer in connection with these Terms or (ii) that reference or are referenced by these Terms (collectively,
“Programs”). In consideration of the foregoing, the parties agree as follows: 
 1 Programs. Customer authorizes Google
and its affiliates to place Customer’s advertising materials and related technology (collectively, “Ads” or “Creative”) on any content or property (each a “Property”) provided by Google or its
affiliates on behalf of itself or, as applicable, a third party (“Partner”). Customer is solely responsible for all: (i) Creative, (ii) Ad trafficking or targeting decisions (e.g., keywords) (“Targets”),
(iii) Properties to which Creative directs viewers (e.g., landing pages) along with the related URLs and redirects (“Destinations”) and (iv) services and products advertised on Destinations (collectively,
“Services”). The Program is an advertising platform on which Customer authorizes Google to use automated tools to format Ads. Google and its affiliates may make available to Customer certain optional Program features to assist
Customer with the selection and generation of Targets and Creative. Customer is not required to authorize use of these optional Targeting and Creative features and, as applicable, may opt-in to or opt-out of usage of these features, but if Customer
uses these features then Customer will be solely responsible for the Targets and Creative. Google or Partners may reject or remove a specific Ad or Target at any time for any or no reason. Google and its affiliates may modify or cancel Programs at
any time. Customer acknowledges that Google or its affiliates may participate in Program auctions in support of its own services and products. Some Program features are identified as “Beta,” “Ad Experiment,” or as
otherwise unsupported or confidential (collectively, “Beta Features”). Customer may not disclose any information from Beta Features or the terms or existence of any non-public Beta Features. 

2 Policies. Customer is solely responsible for its use of the Programs (e.g., access to and use of Program accounts and safeguarding usernames and
passwords) (“Use”). Program Use is subject to applicable Google policies available at www.google.com/ads/policies and all applicable Partner policies made available by Google to Customer (in each case, as modified from time
to time, “Policies”). Some frequently asked Policy questions are answered by the following Policies: the Google Privacy Policy available at www.google.com/privacy.html; the Advertising Cookies Policy available at
www.google.com/ads/cookies; and the Trademark Guidelines available at www.google.com/permissions/ guidelines.html. In connection with the Program, Google will comply with the Google Privacy Policy. Customer authorizes Google to modify
Ads as described in Policies. Customer will not, and will not authorize any third party to, (i) generate automated, fraudulent or otherwise invalid impressions, inquiries, clicks or conversions, (ii) conceal conversions for Programs where
they are required to be disclosed or (iii) use any automated means or form of scraping or data extraction to access, query or otherwise collect Google advertising related information from any Property except as expressly permitted by Google.
Customer will direct communications regarding Ads on Partner Properties under these Terms only to Google. 
 3 Ad Serving.
(a) Customer will not provide Ads containing malware, spyware or any other malicious code or knowingly breach or circumvent any Program security measure. (b) Customer may utilize an Ad server solely for serving or tracking Ads under
Programs that permit third party Ad serving and only if the Ad server has been authorized by Google to participate in the Program. Google will implement Customer’s Ad server tags so that they are functional. (c) For online display Ad
impressions billed on a CPM basis (“Display Ads”), if Google’s impression count (“IC”) for a Program is higher than Customer’s third party Ad server (“3PAS”) IC by more than 10% over the
invoice period, Customer will facilitate reconciliation efforts between Google and 3PAS. If this discrepancy is not resolved, Customer’s sole remedy is to make a claim within 60 days after the invoice date (“Claim Period”) and
(i) Google will issue to Customer advertising credits equal to (90% of Google IC – 3PAS IC) * Google-reported campaign average CPM over the invoice period which must be used by Customer within 60 days of issuance of the credits
(“Use By Date”) and (ii) Google may suspend Customer’s permission to utilize that 3PAS provider and the effectiveness of the discrepancy resolution provisions of this sentence for that 3PAS provider. Metrics from 3PAS
whose Ad server tags are provided to Google will be used in the foregoing discrepancy resolution calculations. Google may require that discrepancy records be provided directly by 3PAS to Google. Customer will not be credited for discrepancies caused
by 3PAS’ inability to serve Ads. 
 4 Ad Cancellation. Unless a Policy, the Program user interface or an agreement referencing these
Terms (an “IO”) provides otherwise, either party may cancel any Ad at any time before the earlier of Ad auction or placement, but if Customer cancels an Ad after a commitment date provided by Google (e.g., a reservation-based
campaign), then Customer is responsible for any cancellation fees communicated by Google to Customer (if any) and the Ad may still be published. Cancelled Ads will generally cease serving within 8 business hours or as described in a Policy or

 
IO, and Customer remains obligated to pay all charges resulting from served Ads (e.g., fees based on conversion). Customer must effect cancellation of Ads (i) online through Customer’s
account if the functionality is available, (ii) if this functionality is not available, with notice to Google via email to Customer’s account representative or (iii) if Customer does not have an account representative, with notice to
Google via email to adwords-support@google.com (collectively, the “Ad Cancellation Process”). Customer will not be relieved of any payment obligations for Creative not submitted or submitted by Customer after the due date
provided by Google. Google will not be bound by a Customer provided IO. 
 5 Warranty and Rights. Customer warrants that (a) it
holds, and hereby grants Google, its affiliates and Partners, the rights in Creative, Destinations and Targets for Google, its affiliates and Partners to operate the Programs and (b) all information and authorizations provided by Customer are
complete, correct and current. Customer authorizes Google and its affiliates to automate retrieval and analysis of Destinations for the purposes of the Programs. Customer warrants that it is authorized to act on behalf of, and has bound to these
Terms, third parties, if any, for which Customer advertises in connection with these Terms (“Advertiser”). If for any reason Customer has not bound an Advertiser to these Terms, Customer will be liable for performing any obligation
that the Advertiser would have if it had been bound to these Terms. Customer will provide Advertiser with reporting data as frequently as existing reporting from Customer to Advertiser, but no less than on a monthly basis, that discloses absolute
dollars spent on Google and performance (at a minimum cost, clicks and impressions of users on the account of that Advertiser) in a reasonably prominent location. Google may, upon request of an Advertiser, share Advertiser-specific information with
Advertiser. If Customer is using a Program on its own behalf to advertise and not on behalf of an Advertiser, for that use Customer will be deemed to be both Customer and Advertiser. 
 6 Make-Goods. For reservation-based Display Ads, Google will deliver any agreed upon aggregate number of Display Ads by the end of the campaign, provided that if Google fails to do so, then
Customer’s sole remedy is to make a claim during the Claim Period. If Google confirms the accuracy of the claim, then Google will not charge Customer for the undelivered Display Ads or, if Customer has already paid, at Google’s reasonable
discretion, Google will provide for (i) advertising credits, which must be used by the Use By Date, (ii) later placement of the Display Ads in a position Google deems comparable or (iii) an extension of the term of the campaign.
Google cannot assure that any auction-based Ads will be delivered and therefore make-goods do not apply to auction-based Ads. 
 7
Payment. Customer will pay all charges incurred in connection with the Program, in immediately available funds or as otherwise approved by Google, within a commercially reasonable time period specified by Google (e.g., in the Program user
interface or IO). Late payments bear interest at the rate of 1.5% per month (or the highest rate permitted by law, if less). Charges are exclusive of taxes. Customer will pay (i) all taxes and other government charges and
(ii) reasonable expenses and attorneys’ fees Google incurs in collecting late payments. Charges are solely based on Google’s measurements for the Programs and the applicable billing metrics (e.g., clicks or impressions). Any portion
of a charge not disputed in good faith must be paid in full. No party may offset any payment due under these Terms against any other payment to be made under these Terms. Google may, in its sole discretion, extend, revise or revoke credit at any
time. Google is not obligated to deliver any Ads in excess of any credit limit. If Google does not deliver Ads to the selected Targets, then Customer’s sole remedy is to make a claim for advertising credits within the Claim Period, after which
Google will issue the credits following claim validation which must be used by the Use By Date. Customer understands that third parties may generate impressions or clicks on Customer’s Ads for prohibited or improper purposes and that its sole
remedy is to make a claim for advertising credits within the Claim Period, after which Google will issue the credits following claim validation which must be used by the Use By Date. TO THE FULLEST EXTENT PERMITTED BY LAW, (A) ADVERTISER AND
CUSTOMER WAIVE ALL CLAIMS RELATING TO ANY PROGRAM CHARGES UNLESS A CLAIM IS MADE WITHIN THE CLAIM PERIOD AND (B) THE ISSUANCE OF ADVERTISING CREDITS (IF ANY) IS AT GOOGLE’S REASONABLE DISCRETION AND IF ISSUED, MUST BE USED BY THE USE BY
DATE. 
 8 Disclaimers. EACH PARTY ON BEHALF OF ITSELF AND ITS AFFILIATES DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION
FOR NON-INFRINGEMENT, SATISFACTORY QUALITY, MERCHANTABILITY AND FITNESS FOR ANY PURPOSE. TO THE FULLEST EXTENT PERMITTED BY LAW, THE PROGRAMS AND GOOGLE AND PARTNER PROPERTIES ARE PROVIDED “AS IS” AND AT CUSTOMER’S AND
ADVERTISER’S OPTION AND RISK AND NONE OF GOOGLE, ITS AFFILIATES OR GOOGLE’S PARTNERS MAKE ANY GUARANTEE IN CONNECTION WITH THE PROGRAMS OR PROGRAM RESULTS. 

 9 Limitation of Liability. EXCEPT FOR SECTION 10 AND CUSTOMER’S BREACHES OF SECTIONS 3(A), 12(D)
OR THE LAST SENTENCE OF SECTION 1, TO THE FULLEST EXTENT PERMITTED BY LAW REGARDLESS OF THE THEORY OR TYPE OF CLAIM: (a) NO PARTY OR ITS AFFILIATES MAY BE HELD LIABLE UNDER THESE TERMS OR ARISING OUT OF OR RELATED TO PERFORMANCE OF THESE TERMS
FOR ANY DAMAGES OTHER THAN DIRECT DAMAGES, EVEN IF THE PARTY IS AWARE OR SHOULD KNOW THAT SUCH DAMAGES ARE POSSIBLE AND EVEN IF DIRECT DAMAGES DO NOT SATISFY A REMEDY; AND (b) OTHER THAN CUSTOMER’S PAYMENT OBLIGATIONS UNDER THESE TERMS, NO
PARTY OR ITS AFFILIATES MAY BE HELD LIABLE FOR DAMAGES UNDER THESE TERMS OR ARISING OUT OF OR RELATED TO PERFORMANCE OF THESE TERMS FOR ANY GIVEN EVENT OR SERIES OF CONNECTED EVENTS IN THE AGGREGATE OF MORE THAN THE AMOUNT PAYABLE TO GOOGLE BY
CUSTOMER UNDER THE TERMS IN THE THIRTY DAYS BEFORE THE DATE OF THE ACTIVITY FIRST GIVING RISE TO THE CLAIM. 
 10 Indemnification.
Customer will defend, indemnify and hold harmless Google, its Partners, agents, affiliates, and licensors from any third party claim or liability arising out of or related to Targets, Creative, Destinations, Services, Use and breach of these Terms
by Customer. Partners are intended third party beneficiaries of this Section. 
 11 Term. Google may add to, delete from or modify these
Terms at any time without liability. The modified Terms will be posted at www.google.com/ads/terms. Customer should look at these Terms regularly. The changes to the Terms will not apply retroactively and will become effective 7 days after
posting. However, changes specific to new functionality or changes made for legal reasons will be effective immediately upon notice. Either party may terminate these Terms at any time with notice to the other party, but (i) campaigns not
cancelled under Section 4 and new campaigns may be run and reserved and (ii) continued Program Use is, in each case subject to Google’s then standard terms and conditions for the Program available at www.google.com/ads/terms.
Google may suspend Customer’s ability to participate in the Programs at any time. In all cases, the running of any Customer campaigns after termination is in Google’s sole discretion. 

12 Miscellaneous. (a) ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE PROGRAMS WILL BE GOVERNED BY CALIFORNIA LAW, EXCLUDING
CALIFORNIA’S CONFLICT OF LAWS RULES, AND WILL BE LITIGATED EXCLUSIVELY IN THE FEDERAL OR STATE COURTS OF SANTA CLARA COUNTY, CALIFORNIA, USA; THE PARTIES CONSENT TO PERSONAL JURISDICTION IN THOSE COURTS. (b) Nothing in these Terms will
limit a party’s ability to seek equitable relief. (c) These Terms are the parties’ entire agreement relating to its subject and supersede any prior or contemporaneous agreements on that subject. (d) No party may make any public
statement regarding the relationship contemplated by these Terms (except when required by law). (e) All notices of termination or breach must be in writing and addressed to the other party’s Legal Department (or if it is not known if the
other party has a Legal Department then to the other party’s primary contact). The email address for notices being sent to Google’s Legal Department is legal-notices@google.com. All other notices must be in writing and addressed to
the other party’s primary contact. Notice will be treated as given on receipt, as verified by written or automated receipt or by electronic log (as applicable). These notice requirements do not apply to legal service of process, which is
instead governed by applicable law. (f) Except for modifications to these Terms by Google under Section 11, all amendments must be agreed to by both parties and expressly state that it is amending these Terms. Neither party will be treated
as having waived any rights by not exercising (or delaying the exercise of) any rights under these Terms. If any provision of these Terms is found unenforceable, the balance of the Terms will remain in full force and effect. (g) Neither party
may assign any part of these Terms without the written consent of the other party, except to an affiliate but only where (I) the assignee agrees in writing to be bound by these Terms, (II) the assigning party remains liable for obligations
under these Terms if the assignee defaults on them, and (III) the assigning party has notified the other party of the assignment. Any other attempt to transfer or assign is void. (h) Except as expressly listed in Section 10, there are no
third-party beneficiaries to these Terms. (i) These Terms do not create any agency, partnership or joint venture among the parties. (j) Sections 1 (last sentence only) and 7 to 12 will survive termination of these Terms. (k) Except
for payment obligations, no party or its affiliates is liable for failure or delay in performance to the extent caused by circumstances beyond its reasonable control. 
 February 21, 2013

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