Document:

Offer Letter between Blue Nile, Inc. and David Binder

 Exhibit 10.1 
 June 30, 2011 
 Mr. David Binder 

615 N. 60th Street 
 Seattle, WA 98103

 Dear David: 
 I am pleased to offer
you the position of Chief Financial Officer of Blue Nile, Inc. reporting directly to me. As a member of our Blue Nile team, you will have an opportunity to help create a global consumer brand through your dedication and valuable contributions. I
look forward to having you join us on August 22, 2011. 
 Here are the specific terms of your offer: 

Base Salary. You will be paid a base salary that annualizes to $250,000. Your salary will be paid in accordance with Blue Nile’s standard
payroll practice and subject to applicable payroll deductions and withholdings. 
 Performance Bonus. You will be eligible to participate
in Blue Nile’s 2011 Executive Cash Bonus Plan. Your annualized target bonus award is $95,000 and can range from 0% to 200% of target, based on the performance of Blue Nile and your individual performance against key objectives. Your 2011 bonus
amount will be prorated based on the number of months you are employed by Blue Nile (employment for a partial month will be calculated as if employed for the full month). 
 Stock Options. As we have discussed, equity is an important part of our compensation program because we believe we will create the most value for Blue Nile’s shareholders through the
contributions of employees who think and act like owners. On your start date (the “Grant Date”), you will be awarded a non-statutory stock option to purchase 37,500 shares of Blue Nile’s common stock. The exercise price of your stock
option will be the closing sales price (or the closing bid, if no sales were reported) as quoted on the NASDAQ National Market on the last market trading day prior to your Grant Date. Your options will vest over a four year period: one fourth
(1/4) of the shares subject to such option will vest on the first year anniversary of your Grant Date and one forty-eighth (1/48) of the shares subject to such option will vest each month thereafter as long as your employment continues
with Blue Nile. Blue Nile’s 2004 Equity Incentive Plan, the Grant Notice and the Stock Option Agreement shall govern the terms of this option grant in all respects. The final terms of any stock option granted to you will be determined by
the Board of Directors (or its Subcommittee) in its sole discretion. 
 Signing Bonus. In appreciation for your decision to join us,
along with your first regular paycheck, Blue Nile will pay you a lump sum signing bonus of $25,000. This signing bonus will be payable in accordance with the Blue Nile’s standard payroll practice and is subject to applicable payroll deductions
and withholdings. 
 Benefits. You will be eligible to receive health care and dental benefits, life and disability insurance,
transportation allowance, and a 401(k) plan effective on the first of the month following your date of hire. Your benefits may be modified from time to time as Blue Nile deems appropriate. 
 Standard Agreements. As a condition to your employment, you will be required to sign and comply with Blue Nile’s standard Employee Nondisclosure, Proprietary Information, Inventions,
Nonsolicitation and Noncompetition Agreement relating to the protection of Blue Nile’s proprietary and confidential information and assignment of inventions. This agreement also restricts your ability to solicit Blue Nile employees or work
for a competitor for twelve months after you leave Blue Nile. In addition, you will be required to abide by Blue Nile’s strict policy that prohibits any new employee from using or bringing with him or her from any previous employer any
confidential information, trade secrets, or proprietary materials or processes of such former employer. 
 Employee Handbook. As a
condition to your employment, you will be required to acknowledge and sign that you have received a copy of Blue Nile’s Employee Handbook, which includes Blue Nile’s Code of Ethics and Insider Trading Policy, and that you understand the
policies set forth therein. 

 Federal Immigration Law. For purposes of federal immigration law, you will be required to provide to
Blue Nile documentary evidence of your identity and eligibility for employment in the United States. Such documentation must be provided to us within three (3) business days of your date of hire, or our employment relationship with you may be
terminated. 
 At-Will Employment. Your employment is at-will, meaning that either you or Blue Nile may terminate the relationship at any
time for any reason or for no reason, with or without cause or advance notice. Any statements to the contrary that may have been made to you, or that may be made to you, are superseded by this offer letter, and this at-will employment relationship
cannot be changed except in a writing signed by me. In no way limiting the at-will nature of your employment, you will be eligible to participate in Blue Nile’s Change of Control Severance Plan, subject to the terms and conditions of such plan.

 Entire Agreement. This offer letter, together with your Employee Nondisclosure, Proprietary Information, Inventions, Nonsolicitation
and Noncompetition Agreement, constitutes the complete and exclusive statement of your employment terms with Blue Nile. The employment terms in this letter supersede any other agreements or promises made to you by anyone, whether written or oral.

 Contingency. This offer is contingent upon the satisfactory results of criminal background, credit, reference and other credential
checks. 
 David, I am excited to welcome you to the Blue Nile team. If you have any questions, please contact me. 

 

	
	Warm Regards,
	
	 /s/ Diane Irvine

	Diane Irvine
	Chief Executive Officer

 Please indicate your acceptance by signing and returning this letter.

 

							
	Signed:	 	     /s/ David Binder
	 	    Dated:	 	 7/15/2011

		 	    David BinderTerms and Conditions for Restricted Share Units

 Exhibit 10(b) 
 ALCOA INC. 
 TERMS AND CONDITIONS FOR RESTRICTED SHARE UNITS

 Effective January 1, 2011 
 These terms and conditions are authorized by the Compensation and Benefits Committee of the Board of Directors. They are deemed to be incorporated into and form a part of every Award of Restricted Share
Units issued on or after January 1, 2011 under the 2009 Alcoa Stock Incentive Plan, as last amended prior to the grant (the “Plan”). 
 Terms that are defined in the Plan have the same meanings in these terms and conditions, except that Alcoa or Company means Alcoa Inc. or any of its controlled subsidiaries or affiliates. 

General Terms and Conditions 
 1. Restricted Share Units are subject to the provisions of the Plan and the provisions of these terms and conditions. A Restricted Share Unit is an undertaking by the Company to issue the number of Shares
indicated in the Participant’s account at Merrill Lynch’s OnLine® website www.benefits.ml.com,
except to the extent otherwise provided in the Plan or herein. A Participant has no voting rights or rights to receive dividends on Restricted Share Units, but the Board of Directors may authorize that dividend equivalents be accrued and paid on
Restricted Share Units upon vesting. 
 Vesting 
 2. A Restricted Share Unit vests on the third anniversary date of the Grant Date. 
 3. Except as
provided in paragraph 4, if a Participant’s employment with the Company is terminated before the Restricted Share Unit vests, the Award is forfeited and is automatically canceled. 
 4. The following are exceptions to the vesting rules: 
  

	 	•	 	 Death: a Restricted Share Unit held by a Participant who dies while an employee is not forfeited, but vests on the original stated vesting date.

  

	 	•	 	 Change in Control: a Restricted Share Unit vests if a Replacement Award is not provided following certain Change in Control events, as described
in the Plan. 

  
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RESTRICTED SHARE UNIT TERMS AND CONDITIONS (JANUARY 2011) 
 1 

	 	•	 	 Retirement: a Restricted Share Unit is not forfeited if it is held by a Participant who retires at least 6 months after the grant date under a
Company plan (or if there is no Company plan, a government retirement plan) in which the Participant is eligible for an immediate payment of a retirement benefit. In such event, the Restricted Share Unit vests in accordance with the original vesting
schedule of the grant. 

  

	 	•	 	 Divestiture: if a Restricted Share Unit is held by a Participant identified by the Company to be terminated from employment with the Company as
a result of a divestiture of a business or a portion of a business of the Company and the Participant either becomes an employee of (or is leased or seconded to) the entity acquiring the business on the date of the closing, or the Participant is not
offered employment with the entity acquiring the business and is terminated by the Company within 90 days of the closing of the sale, then, at the discretion of the Chief Executive Officer of Alcoa Inc., the Restricted Share Unit will not be
forfeited and will vest in accordance with the original vesting schedule. For purposes of this paragraph, employment by “the entity acquiring the business” includes employment by a subsidiary or affiliate of the entity acquiring the
business; and “divestiture of a business” means the sale of assets or stock resulting in the sale of a going concern. “Divestiture of a business” does not include a plant shut down or other termination of a business.

 Taxes 
 5. All taxes required to be withheld under applicable tax laws in connection with a Restricted Share Unit must be paid by the Participant at the appropriate time under applicable tax laws. Alcoa will
withhold from the Shares to be issued upon payment of the Restricted Share Unit that number of Shares with a Fair Market Value on the vesting date equal to the taxes required to be withheld at the minimum required rates, which include, for
Participants subject to taxation in the United States, applicable income taxes, federal and state unemployment compensation taxes and FICA/FUTA taxes. 
 Fair Market Value 
 6. “Fair Market Value” per Share on any given date is the
closing price per Share on that date as reported on the New York Stock Exchange or other stock exchange on which the Shares principally trade. If the New York Stock Exchange or such other exchange is not open for business on the date Fair Market
Value is being determined, the closing price as reported for the next business day on which that exchange is open for business will be used. 

  
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RESTRICTED SHARE UNIT TERMS AND CONDITIONS (JANUARY 2011) 
 2 

 Beneficiaries 

7. Participants will be entitled to designate one or more beneficiaries to receive all Restricted Share Units that have not yet
vested at the time of death of the Participant. All beneficiary designations will be on beneficiary designation forms approved for the Plan. Copies of the form are available from the Communications Center on Merrill Lynch’s OnLine® website www.benefits.ml.com. 
 8. Beneficiary designations on an approved form will be effective at the time received by the Communications Center on Merrill Lynch’s OnLine® website www.benefits.ml.com. A Participant may revoke a beneficiary designation at any time by written notice to the Communications Center on Merrill
Lynch’s OnLine® website www.benefits.ml.com. or by filing a new designation form. Any designation
form previously filed by a Participant will be automatically revoked and superseded by a later-filed form. 
 9. A Participant will be entitled
to designate any number of beneficiaries on the form, and the beneficiaries may be natural or corporate persons. 
 10. The failure of any
Participant to obtain any recommended signature on the form will not invalidate the beneficiary designation or prohibit Alcoa from treating such designation as valid and effective. No beneficiary will acquire any beneficial or other interest in any
Restricted Share Unit prior to the death of the Participant who designated such beneficiary. 
 11. Unless the Participant indicates on the form
that a named beneficiary is to receive Restricted Share Units only upon the prior death of another named beneficiary, all beneficiaries designated on the form will be entitled to share equally in the Restricted Share Unit upon vesting. Unless
otherwise indicated, all such beneficiaries will have an equal, undivided interest in all such Restricted Share Units. 
 12. Should a
beneficiary die after the Participant but before the Restricted Share Unit is paid, such beneficiary’s rights and interest in the Award will be transferable by the beneficiary’s last will and testament or by the laws of descent and
distribution. A named beneficiary who predeceases the Participant will obtain no rights or interest in a Restricted Share Unit, nor will any person claiming on behalf of such individual. Unless otherwise specifically indicated by the Participant on
the form, beneficiaries designated by class (such as “children,” “grandchildren” etc.) will be deemed to refer to the members of the class living at the time of the Participant’s death, and all members of the class will be
deemed to take “per capita.” 
 Performance Feature 

13. If a Restricted Share Unit is issued with a performance feature, the following additional terms and conditions will apply to that Award: 

 

	 	•	 	 The Participant will have the right to receive from 0% to 200% of the number of Shares indicated on the grant date, based on achievement of performance
objectives established by the Committee for that Award. 

  
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RESTRICTED SHARE UNIT TERMS AND CONDITIONS (JANUARY 2011) 
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	 	•	 	 The performance period is three years. Performance for each year of the three-year period will be determined by the Committee at the end of each year
with one-third of the number of restricted share units initially granted subject to the performance criteria each year. 

  
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RESTRICTED SHARE UNIT TERMS AND CONDITIONS (JANUARY 2011) 
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