Document:

Employment Agreement

 Exhibit 10.1 
 EMPLOYMENT AGREEMENT 
 This Employment Agreement (this “Agreement”) is made and
entered into as of March 1, 2006, by and between AUTOBYTEL INC., a Delaware corporation (the “Company”), and James E. Riesenbach (the “Executive”). 
 Recitals 
 WHEREAS, the Company desires to employ the Executive as the
Company’s Chief Executive Officer and President, effective March 20, 2006 (the “Commencement Date”), and the Executive desires to be employed by the Company in such capacity beginning on such date, on the terms and subject
to the conditions set forth in this Agreement. 
 NOW, THEREFORE, in consideration of the mutual covenants and agreements contained herein,
and with reference to the above recitals, the parties hereby agree as follows: 
 ARTICLE 1 
 TERM OF EMPLOYMENT 
 1.1 TERM OF EMPLOYMENT.
The Company hereby employs the Executive as the President and Chief Executive Officer of the Company, and the Executive hereby accepts such employment by the Company, for a period (as such period may be extended, the “Term”)
commencing on the Commencement Date and expiring on the first to occur of (a) the termination of the Executive’s employment pursuant to Article 6, and (b) March 20, 2009 (the “Termination Date”). Provided
that if the Executive’s employment has not previously been terminated pursuant to Article 6, the Executive’s employment pursuant to this Agreement shall automatically renew on one occasion for an additional one (1) year period
unless either party notifies the other party in writing of its desire not to renew the Executive’s employment under this Agreement no later than one-hundred twenty (120) days prior to the Termination Date (a “Non-Renewal
Notice”). If the Company delivers the Non-Renewal Notice and the Executive does not terminate his employment prior to the end of the Term, then such non-renewal shall be deemed to be a termination by the Company of the Executive’s
employment without Cause (as defined below) as of immediately prior to the expiration of the Term, and Section 6.2 shall govern such termination. If the Executive delivers the Non-Renewal Notice and the Company does not terminate the
Executive’s employment prior to the end of the Term, then such non-renewal shall be deemed to be a termination by the Executive of his employment without Good Reason (as defined below) as of immediately prior to the expiration of the Term, and
Section 6.4 shall govern such termination. If the Term has been automatically extended for the additional one year period as set forth above and thereafter the Term of this Agreement expires by its terms at the end of the Term without
the Company having proffered a new employment agreement to the Executive to extend his term of employment upon terms and conditions at least as favorable to the Executive as the most favorable he received under this Agreement during the Term
(including salary, bonus opportunity and benefits as well as authority, functions, services, duties, rights and privileges as or commensurate with the Executive’s position as the President and Chief Executive Officer as set forth herein), then
upon execution by the Executive and delivery to the Company of a release in favor of the Company which is not revoked by its terms (which release shall be substantially in the form attached as Exhibit A) the Company shall pay to the 

 
Executive a severance payment equal to two (2) times the Executive’s highest annual Base Salary during the Term and shall continue to provide for
twelve (12) months following such expiration all benefits that were non-taxable while the Executive was employed by the Company (or if not allowable under the Company’s then existing policies their substantial equivalents) in accordance
with Article 4, except that the Company shall not be required to provide such benefits to the extent that, during such twelve (12) month period, the Executive receives substantially similar (or better, from the Executive’s
perspective) benefits from a new employer. The Executive shall inform the Company of any other benefits the Executive is receiving where the Company would have a right to reduce the benefits it is providing to the Executive. 
 ARTICLE 2 
 DUTIES AND OBLIGATIONS; BOARD
APPOINTMENT 
 2.1 DUTIES. During the Term, the Executive shall: (i) be employed from the Commencement Date forward as the President and
Chief Executive Officer of the Company, and shall, commencing on the Commencement Date, have such power and authority as is customarily held by the president and chief executive officer of similarly situated companies, (ii) devote his full
business time, attention and energies to the business of the Company; (iii) use his best efforts to promote the interests of the Company; (iv) perform such functions and services as shall lawfully be directed by the Board of Directors (the
“Board”); (v) act in accordance with the policies and directives of the Company; and (vi) report directly to the Board. 
 2.2 RESTRICTIONS. Except as provided in Section 8.2(i), the Executive covenants and agrees that, while actually employed by the Company, he shall not engage in any other business duties or pursuits whatsoever or, directly or
indirectly, render any services of a business or commercial nature to any other Person, including, but not limited to, providing services to any business that is in competition with or similar in nature to the Company, whether for compensation or
otherwise, without the prior written consent of the Board. However, the expenditure of reasonable amounts of time for educational, charitable, or professional activities shall not be deemed a breach of this Agreement, if those activities do not
materially interfere with the services required under this Agreement, and such activities shall not require the prior written consent of the Board; provided, however, that such activity shall not involve being a board member of any entity in
connection with such activity except that the Executive may serve as a board member of a non-profit entity. Notwithstanding anything herein contained to the contrary, this Agreement shall not be construed to prohibit the Executive from making
passive personal investments or conducting personal business, financial or legal affairs or other personal matters if those activities do not materially interfere with the services required hereunder. 
 2.3 BOARD APPOINTMENT. Concurrently with becoming the Company’s Chief Executive Officer and President the Board shall appoint the Executive to the
Board. Thereafter, during the Term the Executive will be considered by the Board and/or the Board’s Corporate Governance and Nominations Committee for nomination to election by the Company’s stockholders consistent with all other directors
and subject to the Company’s certificate of incorporation and By-laws, applicable law and rules of NASDAQ or any stock exchange on which the Company’s shares are listed. 
  

 - 2 - 

 ARTICLE 3 
 COMPENSATION 
 3.1 BASE SALARY. As compensation for the services to be rendered by the Executive pursuant to
this Agreement, the Company hereby agrees to pay the Executive a base salary (the “Base Salary”) at a rate equal to at least Four Hundred Twenty Five Thousand Dollars ($425,000.00) per year during the Term of this Agreement, which
rate shall be reviewed by the Board at least annually and may be increased (but not reduced) by the Board in such amounts as the Board deems appropriate. The Base Salary shall be paid in substantially equal bimonthly installments, in accordance with
the normal payroll practices of the Company. 
 3.2 BONUS. The Company shall provide the Executive with the opportunity to earn an annual
bonus (“Bonus”) for each fiscal year of the Company, occurring in whole or in part during the Term. For the Company’s fiscal year ending immediately after the Commencement Date, the Executive is entitled to a bonus of at least
one-hundred percent (100%) of the Executive’s Base Salary for such fiscal year (the “Target”) without prorating for the Commencement Date. Subject to the Executive’s right to receive the minimum required bonus for
2006, the Board or a committee thereof will establish the criteria for the Executive achieving the Bonus for 2006 within 90 days of the Commencement Date and for subsequent years during the Term within 90 days of the Board adopting the operating
plan for such respective year. For the Company’s fiscal year ending in 2007, the Executive shall be entitled to participate in a bonus plan where the target is at least one hundred percent (100%) of the Executive’s Base Salary for
such year, which bonus plan shall provide that the Executive’s bonus for such year will be at least fifty percent (50%) of the Executive’s Base Salary for such fiscal year. The target bonus for each year shall be at least one hundred
percent (100%) of the Executive’s Base Salary for the respective year as to which such bonus relates. The Bonus targets will be based on criteria including, among other things, revenue and EBITDA targets. All Bonus targets and Bonus
criteria shall be set by the Board or a committee thereof in its sole discretion subject to consulting with the Executive. The Executive shall participate in all other short term and long term bonus or incentive plans or arrangements in which other
senior executives of the Company are eligible to participate from time to time other than the executive bonus plans for fiscal 2006 and 2007 which are covered by this Section 3.2. Any bonus shall be paid as promptly as practicable
following the end of the fiscal year, but not later than the March 15th immediately following the end of such fiscal year. The provisions of this Section 3.2 shall be subject to the provisions of Sections 3.3 and 3.4.

 3.3 WITHHOLDING. The Company shall have the right to deduct or withhold from the compensation due to the Executive hereunder any and all
sums required for federal income and employee social security taxes and all state or local income taxes now applicable or that may be enacted and become applicable during the Term. 
 3.4 RIGHT TO SEEK APPROVAL. The Company may provide for shareholder approval of any performance based compensation provided herein and may provide for
the compensation committee of the Board to establish any applicable performance goals and determine whether such performance goals have been met. The performance goals shall be based in part on revenue and EBITDA targets and shall be determined by
the compensation committee in its sole discretion subject to consulting with the Executive on the goals. 
  

 - 3 - 

 3.5 CHANGE OF CONTROL. Notwithstanding Article 1, in the event of a Change of Control (as defined
in Section 3.6) of the Company (a) during the Term while the Executive remains employed by the Company, or (b) at any time during the six (6) month period following the termination of the Executive’s employment with
the Company (other than for Cause or without Good Reason), the Company shall pay to the Executive, concurrently with the consummation of such Change of Control, a lump sum amount equal to two (2) times the sum of (1) the Executive’s
annual Base Salary (determined as the Executive’s highest annual Base Salary during the Term prior to the Change in Control) and (2) the Bonus (determined as one hundred percent (100%) of the Executive’s highest annual Base
Salary during the Term prior to the Change in Control) (the “Severance Compensation”); provided, that the Company’s obligation to pay the Severance Compensation shall be conditioned on the following: if the Executive is
employed by the Company at the time of the Change of Control and the Person or Group (each as defined in Section 3.6.) that acquires the Company requests that the Executive continue as an employee of the Company, the successor entity, or
any of their respective affiliates on substantially the same (or better, from the Executive’s perspective) terms relating to salary, bonus, and benefits as contained in this Agreement, the Executive shall agree to continue such employment for a
period of ninety (90) days from the date of the Change of Control or such lesser period of time as the Person or Group shall request. If the Executive’s employment with the Company is terminated pursuant to Section 6.2 on or
after the date Executive becomes entitled to receive the Severance Compensation, then notwithstanding anything set forth in Section 6.2, the Company shall not be required to make any payments to the Executive pursuant to
Section 6.2(a), other than continuing to provide all benefits in accordance with Section 4.1 to the extent set forth in Section 6.2(a). If the Executive’s employment with the Company is terminated pursuant to
Section 6.2 before the Executive becomes entitled to the Severance Compensation, then notwithstanding the foregoing, the Executive shall continue to receive all amounts due pursuant to Section 6.2 and he shall not be entitled
to receive any payments under this Section 3.5. 
 3.6 DEFINITION OF CHANGE OF CONTROL. For purposes of this Agreement
“Change of Control” means the occurrence of any of the following: (i) the sale, lease, transfer, conveyance or other disposition (other than by way of merger or consolidation but not including any underwritten public offering
registered under the Securities Act of 1933 (“Public Offering”) or any offering of securities under Rule 144A promulgated under the Securities Act of 1933 (“Rule 144A Offering”)) in one or a series of related
transactions of all or substantially all of the assets of the Company taken as a whole to any individual, corporation, limited liability company, partnership, or other entity (each, a “Person”) or group of Persons acting together
(each a “Group”) (other than any of the Company’s wholly-owned subsidiaries or any Company employee pension or benefits plan); (ii) except in respect of a voluntary or involuntary filing under applicable bankruptcy or
insolvency laws, the adoption of a plan relating to the liquidation or dissolution of the Company; (iii) the consummation of any transactions (including any stock or asset purchase, sale, acquisition, disposition, merger, consolidation or
reorganization, but not including any Public Offering or Rule 144A Offering) the result of which is that any Person or Group (other than any of the Company’s wholly-owned Subsidiaries, any underwriter temporarily holding securities pursuant to
a Public Offering or any Company employee pension or benefits plan), becomes the beneficial owners of more than forty percent (40%) of the aggregate voting power of all classes of stock of the Company having the right to elect directors under
ordinary circumstances; or (iv) the first day on which a majority of the members of the 

  

 - 4 - 

 
Board are not individuals who were nominated for election or elected to the Board with the approval of two-thirds of the members of the Board just prior to
the time of such nomination or election. 
 3.7 STOCK OPTIONS. On the Commencement Date, and subject to compliance with federal and state
securities laws, the Company shall grant to the Executive under the Inducement Stock Option Agreement, found in Schedule I hereto, stock options to purchase One Million (1,000,000) shares of the Company’s common stock at an exercise
price equal to the closing price of the Company’s common stock on the date of grant (the “Stock Options”). The Company and the Executive agree that the terms and conditions set forth on Schedule I hereto are hereby
deemed incorporated by reference and shall govern the Stock Options granted under this Agreement. 
 ARTICLE 4 
 EMPLOYEE BENEFITS 
 4.1 BENEFITS. The Company
agrees that the Executive shall be entitled to all ordinary and customary perquisites afforded generally to executive employees of the Company (except to the extent employee contribution may be required under the Company’s benefit plans as they
may now or hereafter exist), which shall in no event be less than the benefits generally afforded to the other executive employees of the Company as of the date hereof or from time to time, but in any event shall include any qualified or
non-qualified pension, profit sharing and savings plans, any death benefit and disability benefit plans, life insurance coverages, any medical, dental, health and welfare plans or insurance coverages and any stock purchase programs that are approved
in writing by the Board, in its sole discretion. Subject to the Executive’s qualifying for such policies by, among other things, taking and passing all necessary health tests and providing required health, personal and financial information,
the Company shall arrange to provide to the Executive during the Term (x) aggregate life insurance totaling three (3) times the sum of (1) the Executive’s annual Base Salary and (2) a presumed Bonus for such year equal to
his Base Salary for such year and (y) long-term disability coverage of at least seventy percent (70%) of his annual Base Salary with no monthly dollar cap on payments. In addition, the Executive shall be reimbursed for up to $25,000 during
the Term for tax and estate planning services upon submission of appropriate documentation to enable the Company to deduct such expenses (if otherwise deductible). 
 4.2 VACATION. The Executive shall be entitled to four (4) weeks of paid vacation for 2006 and for each full calendar year of his employment hereunder thereafter. To the extent accrued vacation time is unused
in any given year, it may be carried over in accordance with the policies of the Company then in effect. Other than in respect of 2006, vacation days shall accrue in accordance with the Company’s policies. Notwithstanding anything to the
contrary, however, the Executive shall not be entitled to carry over any unused vacation for a period exceeding two (2) years. 
  

 - 5 - 

 ARTICLE 5 
 BUSINESS EXPENSES, RELOCATION & ATTORNEY’S FEES 
 5.1 EXPENSES. The Company shall pay or
reimburse the Executive for all reasonable and authorized business expenses incurred by the Executive during the Term; such payment or reimbursement shall not be unreasonably withheld so long as said business expenses have been incurred for and
promote the business of the Company and are normally and customarily incurred by employees in comparable positions at other comparable businesses in the same or similar market. Notwithstanding the above, the Company shall not pay or reimburse the
Executive for the costs of any membership fees or dues for private clubs, civic organizations, and similar organizations or entities, unless such organizations and the fees and costs associated therewith have first been approved in writing by the
Board, in its sole discretion. 
 5.2 TRAVEL COSTS. Subject to the provisions of this Article 5, the Company shall reimburse the
Executive for expenses incurred with business-related travel. For business-related flights, Executive shall be reimbursed for business class travel expenses (if available) or for a higher level of class of service when permitted under the
Company’s policies. Notwithstanding the foregoing, the Executive shall be reimbursed for first class travel expenses for business-related and relocation-related flights over four hours where the Executive flies by himself (i.e., without being
accompanied by another Company employee). 
 5.3 RELOCATION EXPENSES. The Company shall promptly reimburse the Executive for all relocation
expenses as described below. The Company will only pay for reasonable broker fees in connection with the sale of the Executive’s existing residence, reasonable out-of-pocket fees and expenses but not taxes payable in connection with such sale
(other than transfer taxes), the packing and moving of all household goods and shipment of three automobiles based upon a competitive bid obtained through the Company’s human resources department, and fees and expenses, but not broker fees or
mortgage financing fees in excess of two points, in connection with the purchase of a residence in Orange County, California. The Executive shall be entitled to the preceding relocation expenses as long as they are incurred within eighteen
(18) months of the Commencement Date. The Executive shall fully relocate to Orange County, California no later than August 31, 2006. Between the Commencement Date and the earlier of (1) the date the Executive’s family relocates
to Orange County, California or (2) August 31, 2006 (the “Transition Period”), the Executive may make no more than fifteen round trips by air at the Company’s expense to commute to the Washington, D.C. area. The Executive
will be reimbursed for reasonable expenses associated with commuting during the Transition Period, including two trips to California for his immediate family for purposes of relocation-related planning, and for temporary housing and rental car
expenses in Orange County, California. In respect of the two trips to California for the Executive’s immediate family, the Company will reimburse the Executive for first-class travel arrangements for the Executive’s immediate family only.
The Executive will be entitled to receive an additional payment to cover any federal, state, and local income taxes that he incurs in connection with any reimbursement for relocation expenses that are not tax deductible. The Executive will be
entitled to reimbursement for miscellaneous household expenses incurred in connection with the relocation in order to put the Executive’s new residence into move-in condition in an amount not to exceed ten thousand dollars ($10,000.00).

  

 - 6 - 

 5.4 ATTORNEY’S FEES. The Company shall reimburse the Executive for all reasonable attorney’s
fees incurred by the Executive in connection with the negotiation of this Agreement, up to a limit of fifteen thousand dollars ($15,000). 
 5.5 RECORDS. As a condition to reimbursement under this Article 5, the Executive shall furnish to the Company adequate records and other documentary evidence required by federal and state statutes and regulations for the
substantiation of each expenditure. The Executive acknowledges and agrees that failure to furnish the required documentation may result in the Company denying all or part of the expense for which reimbursement is sought. 
 ARTICLE 6 
 TERMINATION OF EMPLOYMENT

 6.1 TERMINATION FOR CAUSE. The Company may, during the Term, upon notice to the Executive, terminate the Executive’s employment under
this Agreement and discharge the Executive for Cause (as defined below) and, in such event, except as set forth in the proviso to this Section 6.1, neither party shall have any rights or obligations under Article 2, Sections
3.1 and 3.2, or Articles 4 and 5; provided, however, that (a) the Company shall pay the Executive any amount due and owing as of the termination date pursuant to Section 3.1 and
Section 3.2 (excluding a Bonus for the year in which the termination occurs) and Articles 4 and 5 (subject, in each case, to Section 3.3), and (b) the remaining provisions of this Agreement shall remain in
full force and effect in accordance with their terms. As used herein, the term “Cause” shall refer to the termination of the Executive’s employment as a result of any one or more of the following: (i) any conviction of, or
pleading of nolo contendre by, the Executive for any felony; (ii) any wilfull misconduct of the Executive which has a materially injurious effect on the business or reputation of the Company; (iii) the gross dishonesty of the Executive
which has a materially injurious effect on the business or reputation of the Company; or (iv) a material failure to consistently discharge his duties under this Agreement which failure continues for thirty (30) days following written
notice from the Company detailing the area or areas of such failure, other than such failure resulting from his Disability (as defined below); provided, that clause (iv) above shall be deemed to be deleted from this Agreement and shall
have no force or effect concurrently with the consummation of a Change of Control. For purposes of this Section 6.1, no act or failure to act, on the part of the Executive, shall be considered “willful” if it is done, or
omitted to be done, by the Executive in good faith or with reasonable belief that his action or omission was in the best interest of the Company. The Executive shall have the opportunity to cure any such acts or omissions (other than
clause (i) above) within thirty (30) days of the Executive’s receipt of a notice from the Company finding that, in the good faith opinion of the Company, the Executive is guilty of acts or omissions constituting
“Cause.” 
 6.2 TERMINATION WITHOUT CAUSE OR GOOD REASON. Subject to Section 6.4, the Board acting for the Company
shall have the right, at any time in its sole discretion, to terminate the Executive’s employment under this Agreement without Cause upon not less than thirty (30) days prior written notice to the Executive. The term “termination
without Cause” shall mean the termination by the Company of the Executive’s employment for any reason other than those expressly set forth in Section 6.1, or no reason at all, and shall also mean the Executive’s
decision to terminate his employment under this Agreement (and he hereby has such right) by reason of any act, decision or omission by the Company or the Board 

  

 - 7 - 

 
that: (A) materially modifies, reduces, changes, or restricts the Executive’s salary, bonus opportunities, options or other compensation benefits
or perquisites, or the Executive’s authority, functions, services, duties, rights, and privileges as, or commensurate with the Executive’s position as the President and Chief Executive Officer of the Company as described in
Section 2.1; (B) relocates the Executive without his consent from the Company’s offices located at 18872 MacArthur Boulevard, Irvine, California, 92612-1400 to any other location in excess of fifty (50) miles beyond the
geographic limits of Irvine, California; (C) deprives the Executive of his titles and positions of President and Chief Executive Officer; (D) if prior to the expiration of the Term results in the Company proffering a new employment
agreement to the Executive in order to extend the Term and the terms and conditions of such agreement (i) as they relate to the Executive’s salary, bonus opportunity and benefits (assuming the Executive qualifies for such benefits) are not
at least as favorable to the Executive as the most favorable salary, bonus opportunity and benefits payable to the Executive in any year during the Term or (ii) change the Executive’s authority, functions, services, duties, rights and
privileges as, or commensurate with the Executive’s position as the President and Chief Executive Officer as set forth in this Agreement; (E) results in the Executive not being elected to the Board as a Class II Director upon the
Commencement Date and/or not being nominated by the Board to stand for election as a Class II Director at the 2006 annual meeting of the Company; (F) results in the Company not maintaining during the Term at least $20 million of liability
insurance coverage for directors and officers unless the failure to obtain such insurance is unquestionably a result of any fact or circumstance relating to the Company occurring solely during the Term that is not caused by or results from a fact or
circumstance occurring prior to the Commencement Date; or (G) involves or results in any failure by the Company to comply with any provision of this Agreement, other than an isolated, insubstantial and inadvertent failure not occurring in bad
faith and which is remedied by the Company promptly after receipt of notice thereof given by the Executive (each a “Good Reason”). In the event the Company or the Executive shall exercise the termination right granted pursuant to
this Section 6.2, then except as set forth in the proviso below, neither party shall have any rights or obligations under Article 1, Article 2, Sections 3.1 and 3.2, or Articles 4 and 5;
provided, however, that the Company shall pay to the Executive (a) an amount equal to twenty four (24) months of the Executive’s Base Salary (determined as the Executive’s highest annual Base Salary during the Term prior
to such termination) plus two times the Bonus (at one hundred percent (100%) of the Executive’s highest annual Base Salary during the Term prior to such termination) and shall continue to provide all benefits that were non-taxable while
the Executive was employed by the Company (or if not allowable under the Company’s then existing policies their substantial equivalents) in accordance with Article 4 at the time they would have been paid had the Executive remained an
employee for a period of twenty four (24) months after the effective date of the termination (subject in each case to Section 3.3), except that the Company shall not be required to provide such benefits to the extent that, during
such twenty four (24) month period, the Executive receives substantially similar (or better, from the Executive’s perspective) benefits from a new employer, and (b) any amount due and owing as of the termination date pursuant to
Section 3.1, Section 3.2 (including a Bonus for the year in which the termination occurs (and if so provided the minimum required Bonus for such year pursuant to Section 3.2) prorated to the date of termination
based on the performance of the Company in such year as of the date on which the termination occurs versus the performance targets for the Company established by the Board for the entire year in accordance with Section 3.2),
Section 4.2 and Article 5 (subject, in each case, to Section 3.3), and the remaining 

  

 - 8 - 

 
provisions of this Agreement shall remain in full force and effect in accordance with their terms. The Executive shall inform the Company of any other
benefits the Executive is receiving where the Company would have a right to reduce the benefits it is providing to the Executive. After the provision of the benefits during the two year period following such termination as described above, the
Executive will be entitled to COBRA rights as provided by applicable law. The amounts and benefits required by clause (a) above shall be provided only if the Executive has executed and delivered to the Company (and not revoked) a release
in favor of the Company (which release shall be substantially in the form attached as Exhibit B). The amounts payable pursuant to this Section 6.2 shall be in payment for the services rendered by the Executive pursuant to this
Agreement during the Term, and the Executive shall not be entitled to any additional amounts in consideration for such services. 
 6.3
TERMINATION FOR DEATH OR DISABILITY. The Executive’s employment shall terminate automatically upon the Executive’s death during the Term. If the Company determines in good faith that the Disability (as defined below) of the Executive has
occurred during the Term, it shall give written notice to the Executive of its intention to terminate his employment. In such event, the Executive’s employment with the Company shall terminate effective on the 30th day after receipt of such
notice by the Executive, provided that, within the thirty (30) days after such receipt, the Executive shall not have returned to full-time performance of his duties. Upon any such termination under this Section 6.3 the Company shall
pay to the Executive or his estate, if applicable, any amounts due and owing as of the termination date pursuant to Sections 3.1, 3.2, 4.2 and Article 5 (subject, in each case, to Section 3.3). For purposes of
this Agreement, “Disability” shall mean the inability of the Executive to perform his duties to the Company on account of physical or mental illness or incapacity for a period of one-hundred twenty (120) consecutive calendar
days, or for a period of one hundred eighty (180) calendar days, whether or not consecutive, during any three hundred sixty-five (365) day period. 
 6.4 TERMINATION WITHOUT GOOD REASON. Anything in this Agreement to the contrary notwithstanding, during the Term the Executive shall have the right, in his sole discretion, to terminate his employment under this
Agreement without Good Reason upon not less than thirty (30) days prior written notice to the Company, and in such event, neither party shall have any rights or obligations under Article 2, Sections 3.1 and 3.2, or
Articles 4 and 5; provided, however, that (a) the Company shall pay the Executive any amount due and owing as of the termination date pursuant to Section 3.1 and Section 3.2 (for the fiscal year
prior to the year of termination if unpaid at the time of termination) and Articles 4 and 5 (subject, in each case, to Section 3.3), and (b) the remaining provisions of this Agreement shall remain in full force and
effect in accordance with their terms. 
 6.5 STOCK OPTIONS. Upon the Executive’s termination under this Article 6, the
Company’s obligations with respect to any stock option to purchase shares of the Company’s common stock granted to the Executive shall be determined by the terms and conditions of such option as set forth in the Executive’s written
option agreement regarding such options, including, with respect to the Stock Options, the terms and conditions set forth on Schedule I hereto. 
  

 - 9 - 

 ARTICLE 7 
 PARACHUTE TAX INDEMNITY 
 7.1 GROSS-UP PAYMENT. 
 (a) If it shall be determined that any amount paid, distributed or treated as paid or distributed by the Company to or for the benefit of
the Executive (whether paid or payable or distributed or distributable pursuant to the terms of this Agreement, any stock option agreement between the Executive and the Company or otherwise, but determined without regard to any additional payments
required under this Article 7) (a “Payment”) would be subject to the excise tax imposed by Section 4999 of the Internal Revenue Code of 1986, as amended (the “Code”), or any interest or penalties
are incurred by the Executive with respect to such excise tax (such excise tax, together with any such interest and penalties, being hereinafter collectively referred to as the “Excise Tax”), then the Executive shall be entitled to
receive an additional payment (a “Gross-Up Payment”) in an amount such that after payment by the Executive of all federal, state and local taxes (including any interest or penalties imposed with respect to such taxes), including
without limitation, any income taxes (including any interest or penalties imposed with respect thereto) and Excise Tax imposed on the Gross-up Payment, the Executive retains an amount of the Gross-Up Payment equal to the Excise Tax imposed upon the
Payments. 
 (b) The determinations of whether and when a Gross-Up Payment is required under this Article 7 shall
be made by the Company based on its good faith interpretation of applicable law. The amount of such Gross-Up Payment and the valuation assumptions to be utilized in arriving at such determination shall be made by the Company which shall provide
detailed supporting calculations to the Executive within 15 business days of the receipt of notice from the Executive that there has been a Payment subject to the Excise Tax, or such earlier time as is requested by the Company. Any Gross-Up Payment,
as determined pursuant to this Article 7, shall be paid by the Company to the Executive within twenty-five (25) days of the receipt of notice from the Executive that there has been a Payment subject to the Excise Tax. Any
determinations by the Company shall be binding upon the Executive, provided, however, if it is later determined that there has been an underpayment of Excise Tax and that the Executive is required to make an additional Excise Tax
payment(s) on any Payment or Gross-Up Payment, the Company shall provide a similar full gross-up on such additional liability. 
 (c) For purposes of any determinations made by the Company acting under Section 7.1(b): 
 (i) All
Payments and Gross-Up Payments with respect to the Executive shall be deemed to be “parachute payments” under Section 280G(b) (2) of the Code and to be “excess parachute payments” under
Section 280G(b) (1) of the Code that are fully subject to the Excise Tax under Section 4999 of the Code, except to the extent (if any) that the Company determines in good faith that a Payment in whole or in part does not
constitute a “parachute payment” or otherwise is not subject to Excise Tax; 
  

 - 10 - 

 (ii) The value of any non-cash benefits or deferred or delayed payments or benefits shall
be determined in a manner consistent with the principles of Section 280G of the Code; and 
 (iii) The Executive shall be
deemed to pay federal, state and local income taxes at the actual maximum marginal rate applicable to individuals in the calendar year in which the Gross-Up Payment is made, net of any applicable reduction in federal income taxes for any state and
local taxes paid on the amounts in question assuming the Executive is subject to applicable phase out rules for the highest income tax payers, notwithstanding the actual income tax rate of the Executive. 
 7.2 CLAIMS AND PROCEEDINGS. The Executive shall notify the Company in writing of any Excise Tax claim by the Internal Revenue Service (or any other state
or local taxing authority) that, if successful, would require the payment by the Company of a Gross-Up Payment. Such notification shall be given as soon as practicable but no later than twenty (20) business days after the Executive is informed
in writing of such claim and shall apprise the Company of the nature of such claim and the date on which such claim is to be paid. The Executive shall not pay such claim prior to the expiration of the 30-day period following the date on which he
gives such notice to the Company (or such shorter period ending on the date that any payment of taxes with respect to such claim is due). If the Company notifies the Executive in writing prior to the expiration of such period that it desires to
contest such Excise Tax claim, the Executive shall: (i) give the Company any information reasonably requested by the Company relating to such claim; (ii) take such action in connection with contesting such claim as the Company shall
reasonably request in writing from time to time, including, without limitation, accepting legal representation with respect to such claim by an attorney reasonably selected by the Company after consultation in good faith with the Executive and
subject to approval by the Executive (which approval shall not be unreasonably withheld) under the circumstances set forth in Section 7.1; (iii) cooperate with the Company in good faith in order to effectively contest such claim;
and (iv) permit the Company to participate in any proceeding relating to such claim; provided, however, that the Company shall bear and pay directly all costs and expenses (including additional interest and penalties) incurred in connection
with such contest and shall indemnify and hold the Executive harmless, on an after-tax basis, from any Excise Tax or income tax (including interest and penalties with respect thereto) imposed as a result of such representation and payment of costs
and expense. Without limitation of the foregoing provisions of this Article 7, the Company shall control the Excise Tax portion of any proceedings taken in connection with such contest and, at its sole option, may pursue or forego any
and all administrative appeals, proceedings, hearings and conferences with the taxing authority in respect of such Excise Tax claim and the Executive agrees to prosecute such contest to a determination before any administrative tribunal, in a court
of initial jurisdiction and in one or more appellate courts, as the Company shall determine; provided, however, that the Executive may elect at his sole option to pay the tax claimed and require the Company to contest through a suit
for a refund. If the Executive elects to pay such Excise Tax claim and contest through a suit for a refund, the Company shall advance the amount of such payment to the Executive, on an interest-free basis, and shall indemnify and hold the Executive
harmless, on an after-tax basis, from any Excise Tax or income tax (including interest and penalties) imposed with respect to such advance or with respect to any imputed income with respect to such advance; and provided, however, that any
Company-directed extension of the statute of limitations relating to payment 

  

 - 11 - 

 
of taxes for the Executive’s taxable year with respect to which such contested Excise Tax amount is claimed to be due shall be effective only if it can
be and is limited to the contested Excise Tax liability. 
 7.3 REFUNDS. If, after the Executive’s receipt of an amount advanced by the
Company pursuant to this Article 7 for payment of Excise Taxes, the Executive files an Excise Tax refund claim and receives any refund with respect to such claim, the Executive shall (subject to the Company’s complying with the
requirements of this Article 7) except as provided below, promptly pay to the Company the amount of any such refund of Excise Tax (together with any interest paid or credited thereon, but after any and all taxes applicable thereto), plus
the amount (after any and all taxes applicable-thereto) of the refund (if any is applied for and received) of any income tax paid by the Executive with respect to and as a result of his prior receipt of any previously paid Gross-Up Payment
indemnifying the Executive with respect to any such Excise Tax later so refunded. In the event the Executive files for a refund of the Excise Tax and such request would, if successful, require the Executive to refund any amount to the Company
pursuant to this provision, then the Executive shall be required to seek a refund of the Income Tax portion of any corresponding Gross-Up Payment so long as such refund request would not have a material adverse effect on the Executive (which
determination shall be made by independent tax counsel selected by the Executive after good faith consultation with the Company and subject to approval of the Company, which approval shall not be unreasonably withheld). If, after the
Executive’s receipt of an amount advanced by the Company pursuant to this Article 7, a determination is made that the Executive shall not be entitled to any refund with respect to such claim and the Company does not notify the
Executive in writing of its intent to contest such denial of refund prior to the expiration of thirty (30) days after such determination, then such advance shall be forgiven and shall not be required to be repaid and the amount of such advance
shall offset, to the extent thereof, the amount of the Gross-Up Payment required to be paid. 
 ARTICLE 8 
 RESTRICTIVE COVENANTS 
 8.1 COVENANT NOT TO
DISCLOSE CONFIDENTIAL INFORMATION. During the Term and following termination of Executive’s employment under this Agreement, the Executive agrees that, without the Company’s prior written consent, he will not use or disclose to any person,
firm, association, partnership, entity or corporation, any confidential information concerning: (i) the business, operations or internal structure of the Company or any division or part thereof; (ii) the customers of the Company or any
division or part thereof; (iii) the financial condition of the Company or any division or part thereof; and (iv) other confidential information pertaining to the Company or any division or part thereof, including without limitation, trade
secrets, computer programs, software, intellectual property, proprietary information, technical data, marketing analyses and studies, operating procedures, customer and/or inventory lists, or the existence or nature of any of the Company’s
agreements or agreements of any division thereof; provided, however, that the Executive shall be entitled to disclose such information: (a) to the extent the same shall have otherwise become publicly available (unless made publicly available by
the Executive); (b) during the course of or in connection with any actual or potential litigation, arbitration, or other proceeding based upon or in connection with the subject matter of this Agreement; (c) as may be necessary or
appropriate to conduct his duties hereunder, provided 

  

 - 12 - 

 
the Executive is acting, in good faith and in the best interest of the Company; (d) as may be required by law or judicial process; or (e) if the
information is generally known to personnel in the Executive’s trade or business. 
 8.2 COVENANT NOT TO COMPETE. The Executive
acknowledges that he has established and will continue to establish favorable relations with the customers, clients and accounts of the Company and will have access to trade secrets of the Company. Therefore, in consideration of such relations to
further protect trade secrets, directly or indirectly, of the Company, the Executive agrees that at all times during his employment with the Company through the one (1) year anniversary of the date of termination of the Executive’s
employment, the Executive will not, directly or indirectly, without the express written consent of the Board: 
 (i) own or
have any interest in or act as an officer, director, partner, principal, employee, agent, representative, consultant or independent contractor of, or in any way assist in, any business which is engaged directly in any business competitive with the
Company in those markets and/or products lines in which the Company competes in each of the counties of California and in the rest of the world at any time during the Term, or become associated with or render services to any person, firm,
corporation or other entity so engaged (“Competitive Businesses”); provided, however, that the Executive may own without the express written consent of the Company not more than two percent (2%) of the issued and outstanding
securities of any company or enterprise whose securities are listed on a national securities exchange or actively traded in the over the counter market; provided, further, however that once the Term has terminated the Executive may work for, have an
interest in, render services to or assist any Competitive Business that has one or more competitive product lines so long as such product line(s) are not the principal part of such business and the Executive does not directly work or consult on such
competitive product line(s); it being understood however that others working on such competitor’s product lines may report to the Executive without violating this Section 8.2 so long as the reporting is at least one level below a
direct report to the Executive; 
 (ii) solicit clients, customers or accounts of the Company for, on behalf of or otherwise
related to any such Competitive Businesses or any products related thereto; 
 (iii) solicit any person who is or shall be in
the employ or service of the Company to leave such employ or service for employment with or service to the Executive, an affiliate of the Executive or any third party; or 
 (iv) solicit any person who was within six months of such solicitation in the employ or service of the Company to become employed by or
provide services to the Executive, an affiliate of the Executive or any third party. 
 Notwithstanding the foregoing, if any court
determines that the covenant not to compete, or any part thereof, is unenforceable because of the duration of such provision or the geographic area or scope covered thereby, such court shall have the power to reduce the duration, area or scope of
such provision to the extent necessary to make the provision enforceable and, in its reduced form, such provision shall then be enforceable and shall be enforced. The Company 

  

 - 13 - 

 
shall pay and be solely responsible for any attorney’s fees, expenses, costs and court or arbitration costs incurred by the Executive in any matter or
dispute between the Executive and the Company which pertains to this Article 8 if the Executive prevails in the contest in whole or in part. 
 8.3 SPECIFIC PERFORMANCE. Recognizing that irreparable damage will result to the Company in the event of the breach or threatened breach of any of the foregoing covenants and assurances by the Executive contained in
Sections 8.1 and 8.2, and that the Company’s remedies at law for any such breach or threatened breach may be inadequate, the Company and its successors and assigns, in addition to such other remedies which may be available to
them, shall, upon making a sufficient showing under applicable law, be entitled to an injunction to be issued by any court of competent jurisdiction ordering compliance with this Agreement or enjoining and restraining the Executive, and each and
every person, firm or company acting in concert or participation with him, from the continuation of such breach. The obligations of the Executive and rights of the Company pursuant to this Article 8 shall survive the termination of the
Executive’s employment under this Agreement. The covenants and obligations of the Executive set forth in this Article 8 are in addition to and not in lieu of or exclusive of any other obligations and duties the Executive owes to the
Company, whether expressed or implied in fact or law. 
 ARTICLE 9 
 GENERAL PROVISIONS 
 9.1 FINAL AGREEMENT. This Agreement is intended to be the final,
complete and exclusive agreement between the parties relating to the employment of the Executive by the Company and all prior or contemporaneous understandings, representations and statements, oral or written, are merged herein. No modification,
waiver, amendment, discharge or change of this Agreement shall be valid unless the same is in writing and signed by the party against which the enforcement thereof is or may be sought. 
 9.2 NO WAIVER. No waiver, by conduct or otherwise, by any party of any term, provision, or condition of this Agreement, shall be deemed or construed as a
further or continuing waiver of any such term, provision, or condition nor as a waiver of a similar or dissimilar condition or provision at the same time or at any prior or subsequent time. 
 9.3 RIGHTS CUMULATIVE. The rights under this Agreement, or by law or equity, shall be cumulative and may be exercised at any time and from time to time.
No failure by any party to exercise, and no delay in exercising, any rights shall be construed or deemed to be a waiver thereof, nor shall any single or partial exercise by any party preclude any other or future exercise thereof or the exercise of
any other right. 
 9.4 NOTICE. Except as otherwise provided in this Agreement, any notice, approval, consent, waiver or other communication
required or permitted to be given or to be served upon any person in connection with this Agreement shall be in writing. Such notice shall be personally served, sent by fax or cable, or sent prepaid by either registered or certified mail with return
receipt requested or Federal Express and shall be deemed given (i) if personally served or by Federal Express, when delivered to the person to whom such notice is addressed, (ii) if given 

  

 - 14 - 

 
by fax or cable, when sent, or (iii) if given by mail, two (2) business days following deposit in the United States mail. Any notice given by
fax or cable shall be confirmed in writing, by overnight mail or Federal Express within forty-eight (48) hours after being sent. Such notices shall be addressed to the party to whom such notice is to be given at the party’s address set
forth below or as such party shall otherwise direct. 
 If to the Company: 
 Autobytel Inc. 
 18872 MacArthur Boulevard

 Irvine, California 92612-1400 
 Facsimile: (949) 862-1323 
 Attn: General Counsel or comparable title 
 If to the Executive: 
 James E. Riesenbach

 c/o Sandra Bloch, Esq. 
 Cozen
O’Connor 
 1900 Market Street 
 Philadelphia, PA 19103 
 9.5 SUCCESSORS. The terms and conditions of this Agreement shall inure to the benefit of and be binding
upon the successors and assigns of the parties hereto. 
 9.6 GOVERNING LAW. This Agreement shall be construed and enforced in accordance
with the laws of the State of California, without giving effect to the principles of conflict of laws thereof. 
 9.7 COUNTERPARTS. This
Agreement may be executed in any number of counterparts, each of which shall be deemed an original, but all of which shall constitute one instrument. The parties agree that facsimile copies of signatures shall be deemed originals for all purposes
hereof and that a party may produce such copies, without the need to produce original signatures, to prove the existence of this Agreement in any proceeding brought hereunder. 
 9.8 SEVERABILITY. The provisions of this Agreement are agreed to be severable, and if any provision, or application thereof, is held invalid or
unenforceable, then such holding shall not affect any other provision or application. 
 9.9 CONSTRUCTION. As used herein, and as the
circumstances require, the plural term shall include the singular, the singular shall include the plural, the neuter term shall include the masculine and feminine genders, and the feminine term shall include the neuter and the masculine genders.

 9.10 ARBITRATION. Except as otherwise provided in Section 8.3 hereof, any controversy or claim arising out of, or related to,
this Agreement, or the breach thereof, shall be settled by binding arbitration in the Cities of Los Angeles or San Francisco, California (at the Company’s election), in accordance with the employment arbitration rules then in effect of the

  

 - 15 - 

 
American Arbitration Association including the right to discovery, and the arbitrator’s decision shall be binding and final, and judgment upon the award
rendered may be entered in any court having jurisdiction thereof. Each party hereto shall pay its or their own expenses incident to the negotiation, preparation and resolution of any controversy or claim arising out of, or related to, this
Agreement, or the breach thereof; provided, however, the Company shall pay and be solely responsible for any attorneys’ fees and expenses and court or arbitration costs incurred by the Executive as a result of a claim brought by either the
Executive or the Company alleging that the other party breached or otherwise failed to perform this Agreement or any provision hereof to be performed by the other party if the Executive prevails in the contest in whole or in part. 
 9.11 TAXES. Except as otherwise specifically provided elsewhere in this Agreement or herein, the Executive is solely responsible for the payment of any
tax liability (including any taxes and penalties arising under Section 409A of the Code) that may result from any payments or benefits that he receives pursuant to this Agreement. Nevertheless, if the Company reasonably determines that receipt
of payments or benefits pursuant to this Agreement would cause the Executive to incur liability for additional tax under Section 409A of the Code, then the Company shall suspend such payments or benefits until the end of the six-month period
following termination of the Executive’s employment (the “409A Suspension Period”). As soon as reasonably practical after the end of the 409A Suspension Period, the Company will make a lump sum payment to the Executive, in cash, in an
amount equal to any payments and benefits that the Company does not make during the 409A Suspension Period. Thereafter, the Executive will receive any remaining payments and benefits due pursuant to this Agreement in accordance with its terms (as if
there had not been any suspension beforehand). The Company will cooperate with the Executive in making any amendments to this Agreement that the Executive reasonably requests to avoid the imposition of taxes or penalties under Section 409A of
the Code provided that such changes do not provide the Executive with additional benefits (other than deminimus benefits) under this Agreement. 
 9.12 NO MITIGATION OR OFFSET. The Executive shall not have any duty to seek other employment or to reduce any amounts or benefits payable to him under Section 1.1 or Article 6, and no such amounts or benefits shall be
reduced, on account of any compensation received by the Executive from any other employment or source except as specifically provided in Section 1.1 and Section 6.2 with respect to certain benefits. The Company shall not have the
right to offset any amount owed to it against payments due to the Executive under Section 1.1, Section 3.5 or Article 6 (other than as expressly provided therein) except that all such payments shall be subject to
Section 3.3. 
 [SIGNATURE PAGE FOLLOWS] 
  

 - 16 - 

 IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first above written.

  

			
	AUTOBYTEL INC.
		
	 By:
	 	 /s/ Michael Fuchs

		 	 Name:     Michael Fuchs

		 	 Title:       Chairman

  

	
	JAMES E. RIESENBACH
	
	 /s/ James E. Riesenbach

  

 - 17 - 

 EXHIBIT A 
 SEPARATION AGREEMENT AND RELEASE 
 It is hereby agreed by and between you, James E. Riesenbach (for
yourself, your spouse, family, agents and attorneys) (jointly, “You”), and Autobytel Inc., its predecessors, successors, affiliates, directors, officers, shareholders, fiduciaries, insurers, employees and agents (jointly, the
“Company”), as follows: 
 1. You acknowledge that your employment with the Company ended effective
[                    ], 200[  ], and that you will perform no further duties, functions or services for the Company
subsequent to that date. 
 2. You acknowledge and agree that you have received all vacation pay and other compensation due you from the
Company as a result of your employment with the Company and your separation from employment, including, but not limited to, all amounts required under your Employment Agreement with the Company dated March 1, 2006 (the “Employment
Agreement”), other than those amounts payable pursuant to Paragraph 3 below and those amounts, if any, payable pursuant to Sections 3.5, 5.1, 5.2 and 5.3 or Article 7 of the Employment Agreement if required by the terms of such sections or
article. You acknowledge and agree that the Company owes you no additional wages, commissions, bonuses, vacation pay, severance pay, expenses, fees, or other compensation or payments of any kind or nature, other than as provided in this Agreement
and those amounts, if any, payable pursuant to Sections 3.5, 5.1, 5.2 and 5.3 or Article 7 of the Employment Agreement if required by the terms of such sections or article. All benefits for which you are eligible pursuant to the Employment Agreement
will remain in effect for the periods set forth therein. 
 3. In exchange for your promises in this Agreement and the Employment Agreement,
including the release of claims set forth below, if you (A) sign and do not revoke this Agreement and (B) if requested by the Company’s Board of Directors (the “Board”) you resign effective immediately from the Board,
the Company will pay you all amounts due to you under Section 1.1 of the Employment Agreement, minus legally required state and federal payroll deductions. The payment provided for in this paragraph will be made in the time periods required by
the Employment Agreement (except for benefits that will be paid over time as provided in such section) and, if no time is specified, within twenty-two (22) days of the date of this Separation Agreement and Release. 
 4. You represent and warrant that you have returned to the Company any and all documents, software, equipment (including, but not limited to, computers
and computer-related items), and all other materials or other things in your possession, custody, or control which are the property of the Company, including, but not limited to, Company identification, keys, and the like, wherever such items may
have been located; as well as all copies (in whatever form thereof) of all materials relating to your employment, or obtained or created in the course of your employment with the Company. 
  

 18 

 5. You hereby represent that, other than those materials you have returned to the Company pursuant to
Paragraph 4 of this Agreement, you have not copied or caused to be copied, and have not printed-out or caused to be printed-out, any software, computer disks, or other documents other than those documents generally available to the public, or
retained any other materials originating with or belonging to the Company. You further represent that you have not retained in your possession, custody or control, any software, documents or other materials in machine or other readable form, which
are the property of the Company, originated with the Company, or were obtained or created in the course of or relate to your employment with the Company. 
 6. You shall keep confidential, and shall not hereafter use or disclose to any person, firm, corporation, governmental agency, or other entity, in whole or in part, at any time in the future, any trade secret,
proprietary information, or confidential information of the Company, including, but not limited to, information relating to trade secrets, processes, methods, pricing strategies, customer lists, marketing plans, product introductions, advertising or
promotional programs, sales, financial results, financial records and reports, regulatory matters and compliance, and other confidential matters, except as required by law and as necessary for compliance purposes. These obligations are in addition
to the obligations set forth in Article 8 of the Employment Agreement which shall remain binding on you. 
 7. You agree that you have not
and will not at any time reveal to anyone, including any former, present or future employee of the Company, the fact, amount, or the terms of this Agreement, except to your immediate family, legal counsel and financial advisor, or as required by law
and as necessary for compliance purposes. The Company may disclose the terms of this Agreement and file this Agreement as an exhibit to its public filings if it is required to due so under applicable law or as necessary for compliance purposes.

 8. In consideration for the payment provided for in Paragraph 3, you unconditionally release and forever discharge the Company, and the
Company’s current, former, and future controlling shareholders, subsidiaries, affiliates, related companies, predecessor companies, divisions, directors, trustees, officers, employees, agents, attorneys, successors, and assigns (and the
current, former, and future controlling shareholders, directors, trustees, officers, employees, agents, and attorneys of such subsidiaries, affiliates, related companies, predecessor companies, and divisions) (referred to collectively as
“Releasees”), from any and all known and unknown claims, demands, actions, suits, causes of action, obligations, damages and liabilities of whatever kind or nature and regardless of whether the knowledge thereof would have
materially affected your agreement to release the Company hereunder, that arise out of or are related to (a) the Company’s failure to make any payments required under the Employment Agreement (other than those amounts, if any, payable
pursuant to Sections 3.5, 5.1, 5.2 and 5.3 and Article 7 of the Employment Agreement if required by the terms of such sections), and (b) those arising under the Age Discrimination in Employment Act (“ADEA”). The Release will not waive
the Executive’s rights to indemnification under the Company’s certificate of incorporation or by-laws or any written agreement between the Company and the Executive relating to the Executive’s service on the Board of the Company.

  

 19 

 With respect to the various rights and claims under the ADEA being waived by you in this Agreement, you
specifically acknowledge that you have read and understand the provisions of paragraphs 12, 13, and 14 below before signing this Agreement. This general release does not cover rights or claims under the ADEA arising after you sign this Agreement.

 9. You represent and warrant that you have not filed, and agree that you will not file, or cause to be filed, any complaint, charge, claim
or action involving any claims you have released in the foregoing paragraph. This promise not to sue does not apply to claims for breach of this Agreement. You agree and acknowledge that if you break this promise not to sue, then you will be liable
for all consequential damages, including the legal expenses and fees incurred by the Company or any of the Releasees, in defending such a claim. 
 10. The Company hereby represents and warrants that concurrently with your execution and delivery of this Agreement, the Company has paid to you any and all amounts under the Employment Agreement that are required to be paid to you by the
Company as of the date hereof, excluding, without limitation, any amounts required to be paid under this Agreement and those amounts, if any, payable pursuant to Sections 3.5, 5.1, 5.2 and 5.3 or Article 7 of the Employment Agreement if and to the
extent required by the terms of such sections. 
 11. Excluded from this Agreement are any claims or rights that cannot be waived by law,
including the right to file a charge of discrimination with an administrative agency. You agree, however, to waive your right to any monetary recovery in connection with such a charge. 
 12. You acknowledge that you have hereby been advised in writing to consult with an attorney before you sign this Agreement. You understand that you have
twenty-one (21) days within which to decide whether to sign this Agreement, although you may sign this Agreement at any time within the twenty-one (21) day period. If you do sign it, you also understand that you will have an additional 7
days after you sign to change your mind and revoke the Agreement, in which case a written notice of revocation must be delivered to Vice President Human Resources or comparable title, Autobytel Inc., 18872 MacArthur Blvd., Irvine, California
92612-1400, on or before the seventh (7th) day after your execution of the Agreement. You understand that the Agreement will not become effective until after that seven (7) day period has passed. 
 13. You acknowledge that you are signing this Agreement knowingly and voluntarily and intend to be bound legally by its terms. 
 14. You hereby acknowledge that no promise or inducement has been offered to you, except as expressly stated above and in the Employment Agreement, and
you are relying upon none. This Agreement and the Employment Agreement represent the entire agreement between you and the Company with respect to the subject matter hereof, and supersede any other written or oral understandings between the parties
pertaining to the subject matter hereof and may only be amended or modified with the prior written consent of you and the Company. 
 15. You
certify that you have not experienced a job-related illness or injury for which you have not already filed a claim. 
  

 20 

 16. If any provision of this Agreement is held to be invalid, the remainder of the Agreement,
nevertheless, shall remain in full force and effect in all other circumstances. 
 17. This Agreement does not constitute an admission that
the Company or any other Releasee has violated any law, rule, regulation, contractual right or any other duty or obligation. 
 18. This
Agreement is made and entered into in the State of California and shall in all respects be interpreted, enforced, and governed under the law of that state, without reference to conflict of law provisions thereof. The language of all parts in this
Agreement shall be construed as a whole, according to fair meaning, and not strictly for or against any party. 
 PLEASE READ CAREFULLY.
THIS AGREEMENT INCLUDES THE RELEASE OF CERTAIN CLAIMS. 
  

					
			
	 Dated:                    ,
200    
	 		 	   
		 		 	Name
                                        
                

  

									
	 Dated:                    , 200    
	 		 	 AUTOBYTEL INC.

					
		 		 		 	 By:
	 	  
		 		 		 		 	 [Name of executive]

		 		 		 		 	 [Title]

  

 21 

 EXHIBIT B 
 SEPARATION AGREEMENT AND RELEASE 
 It is hereby agreed by and between you, James E. Riesenbach (for
yourself, your spouse, family, agents and attorneys) (jointly, “You”), and Autobytel Inc., its predecessors, successors, affiliates, directors, officers, shareholders, fiduciaries, insurers, employees and agents (jointly, the
“Company”), as follows: 
 1. You acknowledge that your employment with the Company ended effective
[            ], 200[__], and that you will perform no further duties, functions or services for the Company subsequent to that date. 
 2. You acknowledge and agree that you have received all vacation pay and other compensation due you from the Company as a result of your employment with
the Company and your separation from employment, including, but not limited to, all amounts required under your Employment Agreement with the Company dated March 1, 2006 (the “Employment Agreement”), other than those amounts
payable pursuant to Paragraph 3 below and those amounts, if any, payable pursuant to Sections 3.5, 5.1, 5.2 and 5.3 or Article 7 of the Employment Agreement if required by the terms of such sections or article. You acknowledge and agree that the
Company owes you no additional wages, commissions, bonuses, vacation pay, severance pay, expenses, fees, or other compensation or payments of any kind or nature, other than as provided in this Agreement and those amounts, if any, payable pursuant to
Sections 3.5, 5.1, 5.2 and 5.3 or Article 7 of the Employment Agreement if required by the terms of such sections or article. All benefits for which you are eligible pursuant to the Employment Agreement will remain in effect for the periods set
forth therein. 
 3. In exchange for your promises in this Agreement and the Employment Agreement, including the release of claims set forth
below, if you (A) sign and do not revoke this Agreement and (B) if requested by the Company’s Board of Directors (the “Board”) you resign effective immediately from the Board, the Company will pay you all amounts due
to you under Section 6.2 of the Employment Agreement, minus legally required state and federal payroll deductions. The payment provided for in this paragraph will be made in the time periods required by the Employment Agreement (except for
benefits that will be paid over time as provided in such section) and, if no time is specified, within twenty-two (22) days of the date of this Separation Agreement and Release. 
 4. You represent and warrant that you have returned to the Company any and all documents, software, equipment (including, but not limited to, computers
and computer-related items), and all other materials or other things in your possession, custody, or control which are the property of the Company, including, but not limited to, Company identification, keys, and the like, wherever such items may
have been located; as well as all copies (in whatever form thereof) of all materials relating to your employment, or obtained or created in the course of your employment with the Company. 
  

 22 

 5. You hereby represent that, other than those materials you have returned to the Company pursuant to
Paragraph 4 of this Agreement, you have not copied or caused to be copied, and have not printed-out or caused to be printed-out, any software, computer disks, or other documents other than those documents generally available to the public, or
retained any other materials originating with or belonging to the Company. You further represent that you have not retained in your possession, custody or control, any software, documents or other materials in machine or other readable form, which
are the property of the Company, originated with the Company, or were obtained or created in the course of or relate to your employment with the Company. 
 6. You shall keep confidential, and shall not hereafter use or disclose to any person, firm, corporation, governmental agency, or other entity, in whole or in part, at any time in the future, any trade secret,
proprietary information, or confidential information of the Company, including, but not limited to, information relating to trade secrets, processes, methods, pricing strategies, customer lists, marketing plans, product introductions, advertising or
promotional programs, sales, financial results, financial records and reports, regulatory matters and compliance, and other confidential matters, except as required by law and as necessary for compliance purposes. These obligations are in addition
to the obligations set forth in Article 8 of the Employment Agreement which shall remain binding on you. 
 7. You agree that you have not
and will not at any time reveal to anyone, including any former, present or future employee of the Company, the fact, amount, or the terms of this Agreement, except to your immediate family, legal counsel and financial advisor, or as required by law
and as necessary for compliance purposes. The Company may disclose the terms of this Agreement and file this Agreement as an exhibit to its public filings if it is required to due so under applicable law or as necessary for compliance purposes.

 8. In consideration for the payment provided for in Paragraph 3, you unconditionally release and forever discharge the Company, and the
Company’s current, former, and future controlling shareholders, subsidiaries, affiliates, related companies, predecessor companies, divisions, directors, trustees, officers, employees, agents, attorneys, successors, and assigns (and the
current, former, and future controlling shareholders, directors, trustees, officers, employees, agents, and attorneys of such subsidiaries, affiliates, related companies, predecessor companies, and divisions) (referred to collectively as
“Releasees”), from any and all known and unknown claims, demands, actions, suits, causes of action, obligations, damages and liabilities of whatever kind or nature and regardless of whether the knowledge thereof would have
materially affected your agreement to release the Company hereunder, that arise out of or are related to (a) the Company’s failure to make any payments required under the Employment Agreement (other than those amounts, if any, payable
pursuant to Sections 3.5, 5.1, 5.2 and 5.3 and Article 7 of the Employment Agreement if required by the terms of such sections), and (b) those arising under the Age Discrimination in Employment Act (“ADEA”). The Release will not waive
the Executive’s rights to indemnification under the Company’s certificate of incorporation or by-laws or any written agreement between the Company and the Executive relating to the Executive’s service on the Board of the Company.

  

 23 

 With respect to the various rights and claims under the ADEA being waived by you in this Agreement, you
specifically acknowledge that you have read and understand the provisions of paragraphs 12, 13, and 14 below before signing this Agreement. This general release does not cover rights or claims under the ADEA arising after you sign this Agreement.

 9. You represent and warrant that you have not filed, and agree that you will not file, or cause to be filed, any complaint, charge, claim
or action involving any claims you have released in the foregoing paragraph. This promise not to sue does not apply to claims for breach of this Agreement. You agree and acknowledge that if you break this promise not to sue, then you will be liable
for all consequential damages, including the legal expenses and fees incurred by the Company or any of the Releasees, in defending such a claim. 
 10. The Company hereby represents and warrants that concurrently with your execution and delivery of this Agreement, the Company has paid to you any and all amounts under the Employment Agreement that are required to be paid to you by the
Company as of the date hereof, excluding, without limitation, any amounts required to be paid under this Agreement and those amounts, if any, payable pursuant to Sections 3.5, 5.1, 5.2 and 5.3 or Article 7 of the Employment Agreement if and to the
extent required by the terms of such sections. 
 11. Excluded from this Agreement are any claims or rights that cannot be waived by law,
including the right to file a charge of discrimination with an administrative agency. You agree, however, to waive your right to any monetary recovery in connection with such a charge. 
 12. You acknowledge that you have hereby been advised in writing to consult with an attorney before you sign this Agreement. You understand that you have
twenty-one (21) days within which to decide whether to sign this Agreement, although you may sign this Agreement at any time within the twenty-one (21) day period. If you do sign it, you also understand that you will have an additional 7
days after you sign to change your mind and revoke the Agreement, in which case a written notice of revocation must be delivered to Vice President Human Resources or comparable title, Autobytel Inc., 18872 MacArthur Blvd., Irvine, California
92612-1400, on or before the seventh (7th) day after your execution of the Agreement. You understand that the Agreement will not become effective until after that seven (7) day period has passed. 
 13. You acknowledge that you are signing this Agreement knowingly and voluntarily and intend to be bound legally by its terms. 
 14. You hereby acknowledge that no promise or inducement has been offered to you, except as expressly stated above and in the Employment Agreement, and
you are relying upon none. This Agreement and the Employment Agreement represent the entire agreement between you and the Company with respect to the subject matter hereof, and supersede any other written or oral understandings between the parties
pertaining to the subject matter hereof and may only be amended or modified with the prior written consent of you and the Company. 
 15. You
certify that you have not experienced a job-related illness or injury for which you have not already filed a claim. 
  

 24 

 16. If any provision of this Agreement is held to be invalid, the remainder of the Agreement,
nevertheless, shall remain in full force and effect in all other circumstances. 
 17. This Agreement does not constitute an admission that
the Company or any other Releasee has violated any law, rule, regulation, contractual right or any other duty or obligation. 
 18. This
Agreement is made and entered into in the State of California and shall in all respects be interpreted, enforced, and governed under the law of that state, without reference to conflict of law provisions thereof. The language of all parts in this
Agreement shall be construed as a whole, according to fair meaning, and not strictly for or against any party. 
 PLEASE READ CAREFULLY.
THIS AGREEMENT INCLUDES THE RELEASE OF CERTAIN CLAIMS. 
  

					
			
	 Dated:                    ,
200    
	 		 	   
		 		 	Name
                                        
                

  

									
	 Dated:                    , 200    
	 		 	 AUTOBYTEL INC.

					
		 		 		 	 By:
	 	  
		 		 		 		 	 [Name of executive]

		 		 		 		 	 [Title]

  

 25 

 SCHEDULE I 
 INDUCEMENT STOCK OPTION AGREEMENT 
 THIS AGREEMENT, made as of the 20th day of March, 2006 (the
“Grant Date”), by and between Autobytel Inc. (“Autobytel” or the “Company”) and James E. Riesenbach (“Optionee”). 
 RECITALS 
 WHEREAS, the Board has determined to offer employment to Optionee pursuant
to an employment agreement between the Company and the Optionee, dated as of March 1, 2006 (the “Employment Agreement”). 
 WHEREAS, as an inducement to accept such employment offer, the Board has determined to offer Optionee an option (the “Option”) to purchase 1,000,000 shares of Common Stock (the shares subject to this award being referred to
below as the “Shares”) under the terms and conditions set forth herein. 
 WHEREAS, the exercise price for the Shares
subject to this Option shall be equal to the Fair Market Value (as defined in the Appendix hereto) of the underlying Shares on the Grant Date. 
 WHEREAS, all capitalized terms in this Agreement, to the extent not otherwise defined herein, shall have the meaning assigned to them in the attached Appendix. 
 NOW THEREFORE, it is hereby agreed as follows: 
 1. Grant of Option. Autobytel hereby grants to Optionee, as of the Grant Date, an Option to purchase up to 1,000,000 Shares at the Exercise Price per Share. The Shares shall be purchasable from time to
time in accordance with the Vesting Schedule in Paragraph 3. 
 2. Option Term. The Option shall have a maximum term of ten
(10) years measured from the Grant Date and shall accordingly expire at the close of business on the tenth anniversary of the Grant Date, unless sooner terminated in accordance with Paragraph 4 or 5. 
 3. Exercisability/Vesting. The right to exercise the Option shall vest in the Optionee, and the Option shall become exercisable in
accordance with the Vesting Schedule set forth herein. The Option shall remain exercisable to the extent vested until the Expiration Date or the sooner termination of the Option term under Paragraph 4 or 5. The right to exercise the Option shall
vest in the Optionee as follows: 
 (i) 333,333 of the Options shall vest on the first anniversary of the Commencement Date (as defined in
the Employment Agreement) provided the Optionee is actively employed by the Company on such anniversary date; 
 (ii) 11,111 of the Options
shall vest on each monthly anniversary of the Commencement Date over the period beginning on the thirteenth (13th) monthly anniversary of the 

  

 26 

 
Commencement Date and ending on the thirty-fifth (35th) monthly anniversary of the Commencement Date and 11,114 Options shall vest on the day
immediately preceding the thirty-sixth (36th) monthly anniversary of the Commencement Date; provided the Optionee is actively employed by the Company on the respective vesting dates; and 
 (iii) on the date the Company files with the Securities and Exchange Commission under the Securities and Exchange Act of 1934, as amended, its Annual
Report on Form 10-K (each a “Form 10-K”) for each of the fiscal years ending on December 31, 2007 and December 31, 2008, 200,000 of the Options shall vest, but only if (I) the Optionee is actively employed by the Company on
the respective vesting dates, and (II) the Company and the Optionee have satisfied reasonable performance criteria established as described below in this clause (iii). Notwithstanding the foregoing, if any such filing of a Form 10-K by the Company
is delayed beyond the expiration of the Term (as defined in the Employment Agreement), the Options shall be subject to vesting (whether or not the Executive is still employed by the Company) if and when such Form 10-K is filed provided that the
performance criteria established by the Board or such committee in respect of such respective fiscal year are met. The performance criteria shall include, among other factors, revenue and EBITDA targets for the Company and shall be set by the Board
or a committee thereof in its sole discretion within 90 days of the Board adopting the operating plan of the Company for such respective year, subject to consulting with the Executive on the criteria. 
 Vesting in the Shares may be accelerated pursuant to the provisions of Paragraph 4 or 5 below. Unless otherwise specifically provided herein, no Shares
shall vest following the Optionee’s cessation of Service. 
 4. Cessation of Service. 
 (a) Termination due to Death or Disability. As of the date of the Optionee’s termination due to death or Disability (as
defined below), any unexercised portion of any Option shall be exercisable (to the extent previously vested) from the date of such termination of the Optionee’s Service until two (2) years following such termination date, but in no event
later than ten (10) years following the Grant Date. As to unvested Options at the date of the Optionee’s termination due to death or Disability, all unvested performance-based Options shall terminate and all time-based Options that have
not yet vested shall vest and shall be exercisable from the date of such termination of the Optionee’s Service until ninety (90) days following such termination date, but in no event later than ten (10) years following the Grant Date.
For purposes hereof, “Disability” shall have the same meaning and be determined in the same manner as set forth in the Employment Agreement. 
 (b) Termination for Cause. As of the date of the Optionee’s termination of Service for Cause (as defined below), any unvested or unexercised portion of any Option shall terminate immediately and shall be
of no further force or effect. For purposes hereof, “Cause” shall have the same meaning and be determined in the same manner as set forth in the Employment Agreement. 
  

 27 

 (c) Termination Without Cause or for Good Reason. As of the date of the
Optionee’s termination of Service by Autobytel without Cause or by the Optionee for Good Reason (as defined below), any unexercised portion of any Option shall (to the extent previously vested) be exercisable from such termination of the
Optionee’s Service until the date that is two (2) years following the termination date, but in no event later than ten (10) years following the Grant Date. As to unvested Options at the date of the Optionee’s termination of
Service by Autobytel without Cause or by Optionee for Good Reason, all unvested performance-based Options shall terminate and all time-based Options that have not yet vested shall vest and shall be exercisable from the date of such termination of
the Optionee’s Service until ninety (90) days following such termination date, but in no such event later than ten (10) years following the Grant Date. The term “without Cause” shall mean the termination of the
Optionee’s Service for any reason other than those expressly set forth in the definition “for Cause” above, or no reason at all, or for Good Reason. For purposes hereof, “Good Reason” shall have the same meaning and be
determined in the same manner as set forth in the Employment Agreement. 
 (d) Termination Without Good Reason. As
of the date of any voluntary termination of Service with the Company by the Optionee other than due to death or Disability, and other than for Good Reason, any unvested portion of any Option shall terminate immediately and shall be of no further
force or effect. Any previously vested but unexercised portion of any Option shall remain exercisable from the date of such termination of employment until the second anniversary of the termination date, but in no event later than ten
(10) years following the Grant Date. 
 (e) Termination upon Expiration of Employment Agreement. As of the date of
any termination of Optionee’s Service with the Company at the time of, or subsequent to, the expiration of the Employment Agreement by lapse of time and for no other reason, then any previously vested but unexercised portion of any Option shall
remain exercisable from the date of such termination of employment until the second anniversary of such termination date, but in no event later than ten (10) years following the Grant Date. 
 5. Change in Control. 
 In the event of a
Change of Control (as defined below) while the Optionee is employed by the Company, any unvested installment of any Option shall immediately vest and become exercisable from the date of such Change of Control until the second anniversary of the
Change of Control, but in no event later than ten (10) years following the Grant Date provided, however, that notwithstanding the foregoing, any such stock options shall remain exercisable beyond such dates so long as Executive is an
employee of the Company or any successor thereto or affiliate thereof, but in no event later than ten (10) years following the Grant Date. For purposes hereof, “Change of Control” shall have the same meaning and be determined in the
same manner as set forth in the Optionee’s employment agreement with the Company. 
 6. Adjustment in Shares. Should any
change be made to the Common Stock by reason of any stock split, stock dividend, recapitalization, combination of shares, exchange of shares or other change affecting the outstanding Common Stock as a class without Autobytel’s receipt of
consideration, the Company shall make appropriate equitable adjustments to (i) the number 

  

 28 

 
and/or class of securities subject to the Option and (ii) the Exercise Price in order to reflect such change and thereby preclude a dilution or
enlargement of benefits hereunder; provided, however, that the aggregate Exercise Price shall remain the same. 
 7.
Stockholder Rights. The holder of the Option shall not have any stockholder rights with respect to the Shares until such person shall have exercised the Option, paid the Exercise Price and become a holder of record of the purchased
Shares. 
 8. Manner of Exercising Option. 
 (a) In order to exercise the Option for all or any part of the Shares for which the Option is at the time exercisable, Optionee or, in the
case of exercise after Optionee’s death, Optionee’s executor, administrator, heir or legatee, as the case may be, must take the following actions: 
 (i) The Secretary of Autobytel shall be provided with written notice of the Option exercise (the “Exercise Notice”) in
substantially the form of Exhibit I attached hereto, in which there is specified the number of Shares to be purchased under the exercised Option. 
 (ii) The Exercise Price for the purchased Shares shall be paid in one or more of the following alternative forms: 
  

	 	•	 	cash or check made payable to Autobytel’s order; or 

  

	 	•	 	Shares of Common Stock held by Optionee (or any other person or persons exercising the Option) for the requisite period necessary to avoid a charge to Autobytel’s earnings for
financial reporting purposes and valued at Fair Market Value on the Exercise Date; or 

  

	 	•	 	if established by Autobytel and permitted under applicable law (including the financial accounting rules associated with avoiding additional financial expense through the method of
exercise), through a “same day sale” commitment from Optionee and a broker-dealer selected by Autobytel whereby the Optionee irrevocably elects to exercise the Option and to sell a portion of the Shares so purchased sufficient to pay for
the total Exercise Price for the Shares being exercised and whereby the broker-dealer irrevocably commits upon receipt of such Shares to forward the total Exercise Price for the Shares being exercised directly to Autobytel plus the applicable
Federal, state and local income taxes required to be withheld by Autobytel by reason of such exercise. 

 (iii)
Appropriate documentation evidencing the right to exercise the Option shall be furnished to Autobytel if the person or persons exercising the Option is other than Optionee. 
 (iv) Appropriate arrangement must be made with Autobytel for the satisfaction of all Federal, state and local income tax withholding
requirements applicable to the Option exercise. 
  

 29 

 (b) Except to the extent the sale and remittance procedure specified above is utilized in
connection with the exercise of the Option, payment of the Exercise Price for the purchased Shares must accompany the Exercise Notice delivered to Autobytel in connection with the Option exercise. 
 (c) As soon as practicable after the Exercise Date, Autobytel shall issue to or on behalf of Optionee (or any other permitted person or
persons exercising the Option) a certificate or certificates representing the purchased Shares. The right to receive Shares under this Agreement may not be assigned, transferred, pledged or otherwise disposed of in any way by the Optionee (other
than by will or the laws of descent and distribution). 
 (d) In no event may the Option be exercised for fractional Shares.

 9. No Impairment of Rights. This Agreement shall not in any way affect the right of Autobytel to adjust, reclassify,
reorganize or otherwise make changes in its capital or business structure or to merge, consolidate, dissolve, liquidate or sell or transfer all or any part of its business or assets. 
 10. Compliance with Laws and Regulations. 
 (a) The exercise of the Option and the issuance of the Shares upon such exercise shall be subject to compliance by Autobytel and Optionee with all applicable requirements of law relating thereto and with all
applicable regulations of any stock exchange (or the Nasdaq National Market, if applicable) on which the Common Stock may be listed for trading at the time of such exercise and issuance. 
 (b) The inability of Autobytel to obtain approval from any regulatory body having authority deemed by Autobytel to be necessary to the
lawful issuance and sale of any Common Stock pursuant to the Option shall relieve Autobytel of any liability with respect to the non-issuance or sale of the Common Stock as to which such approval shall not have been obtained. However, Autobytel
shall use its best efforts to obtain all such applicable approvals. 
 11. Successors and Assigns. Except to the extent
otherwise provided in Paragraph 4(a) or 5, the provisions of this Agreement shall inure to the benefit of, and be binding upon, Autobytel and its successors and assigns and Optionee, Optionee’s assigns and the legal representatives, heirs and
legatees of Optionee’s estate. 
 12. Governing Law. The interpretation, performance, and enforcement of this Agreement
shall be governed by the laws of the State of California without resort to its conflict-of-laws rules. 
 13. Non-Statutory Stock
Options. The Option granted hereunder is not intended to be an incentive stock option within the meaning of Section 422 of the Code. 
 14. No Right to Continued Service. Nothing in this Agreement shall confer upon Optionee any right to continue in the Service of Autobytel or shall interfere with or restrict in any way the 

  

 30 

 
rights of Autobytel which are hereby expressly reserved, to discharge Optionee at any time for any reason whatsoever, with or without Cause. 
 15. Notices. Any notice required to be given or delivered to Autobytel under the terms of this Agreement shall be in writing and addressed
to Autobytel at its principal corporate offices. Any notice required to be given or delivered to Optionee shall be in writing and addressed to Optionee at the most recent address reflected in Autobytel’s employment records. All notices shall be
deemed effective upon personal delivery or upon deposit in the U.S. mail, postage prepaid and properly addressed to the party to be notified. 
  

 31 

 16. Administration of Option. The Board shall have full discretion to interpret all
provisions of this Option, and all decisions of the Board regarding the Option shall be binding on all parties. 
 IN WITNESS WHEREOF,
the parties have executed this Agreement as of the day and year first above written. 
  

			
	AUTOBYTEL INC.
		
	By:	 	  
		 	 Name: Michael Fuchs

		 	 Title: Chairman

  

			
	OPTIONEE
		
	 	 	   
		 	 James E. Riesenbach

		 	 Optionee

  

 32 

 EXHIBIT I 
 NOTICE OF EXERCISE 
 I hereby notify Autobytel Inc. (“Autobytel”) that I elect to
purchase                      shares of Autobytel’s Common Stock (the “Purchased Shares”) at the Option exercise price
of $             per share (the “Exercise Price”) pursuant to that certain Option (the “Option”) granted to me pursuant to Autobytel’s inducement
Option grant. 
 Concurrently with the delivery of this Exercise Notice to the Secretary of Autobytel, I shall hereby pay to Autobytel the
Exercise Price for the Purchased Shares in accordance with the provisions of my agreement with Autobytel evidencing the Option and shall deliver whatever additional documents may be required by such agreement as a condition for exercise.
Alternatively, I may utilize the special broker/dealer sale and remittance procedure specified in my agreement to effect payment of the Exercise Price for any Purchased Shares in which I am vested at the time of exercise to the extent established by
Autobytel and permitted by the terms of the Option grant agreement and applicable law (including the financial accounting rules associated with avoiding additional financial expense through the method of exercise). 
                     ,
200    
 Date 
  

					
	 	 	  
		
		 	Optionee
			
		 	Address:	  	  
		
	 Print name in exact manner
 it is to appear
on the
 stock certificate:
	 	  
	 	  
		
	 Address to which certificate
 is to be sent, if
different
 from address above:
	 	  
		
		 	  
		
	Social Security Number:	 	  

  

 33 

 APPENDIX 
 The following definitions shall be in effect under the Agreement: 
 A. Agreement shall mean this Inducement Stock Option Agreement. 
 B. Board shall mean Autobytel’s Board of Directors. 
 C. Code shall mean the Internal Revenue Code of 1986, as amended. 
 D. Common Stock shall mean Autobytel’s common stock, par value $0.001 per share. 
 E. Exercise Date shall mean the date on which the Option shall have been exercised in accordance with Paragraph 8 of the
Agreement. 
 F. Exercise Price shall mean
$             per Share. 
 G. Expiration
Date shall mean the date on which the Option term expires as specified in Paragraph 2. 
 H. Fair Market
Value per share of Common Stock on any relevant date shall be determined in accordance with the following provisions: 
 (i) If the
Common Stock is at the time traded on the Nasdaq National Market, then the Fair Market Value shall be the closing selling price per share of Common Stock on the date in question, as the price is reported by the National Association of Securities
Dealers on the Nasdaq National Market or any successor system. If there is no closing selling price for the Common Stock on the date in question, then the Fair Market Value shall be the closing selling price on the last preceding date for which such
quotation exists. 
 (ii) If the Common Stock is at the time listed on any Stock Exchange, then the Fair Market Value shall be the closing
selling price per share of Common Stock on the date in question on the Stock Exchange determined by the Board to be the primary market for the Common Stock, as such price is officially quoted in the composite tape of transactions on such exchange.
If there is no closing selling price for the Common Stock on the date in question, then the Fair Market Value shall be the closing selling price on the last preceding date for which such quotation exists. 
 (iii) If the Common Stock is not at the time traded on any Stock Exchange and is not reported on the Nasdaq National Market or any successor system, then
the Fair Market Value shall be the average between the highest bid and lowest asked prices for the Common Stock on the relevant date by an established quotation service for over-the-counter securities. 
 (iv) If the Common Stock is not at the time traded on any Stock Exchange, is not reported on the Nasdaq National Market or a successor system, and is not
otherwise publicly traded, 

  

 34 

 
then the Fair Market Value shall be established by the Board acting in good faith and taking into consideration all factors which it deems appropriate,
including, without limitation, recent sale or offer prices for the Common Stock in private arms-length transactions. 
 I. Grant Date shall
mean the date designated in the preamble to the Agreement granting the Option. 
 J. Optionee shall mean the person to whom the Option is
granted as specified in the Agreement. 
 K. Service shall mean Optionee’s service with Autobytel, whether as an employee, director or
consultant, which has not been interrupted or terminated. Optionee’s Service shall not be deemed to have terminated merely because of a change in the capacity in which Optionee renders service to Autobytel. 
 M. Shares shall mean the number of shares of Common Stock subject to the Option. 
 N. Stock Exchange shall mean the American Stock Exchange or the New York Stock Exchange. 
 O. Vesting
Schedule shall mean the vesting schedule specified in Paragraph 3 of the Agreement, pursuant to which Optionee will vest in the Shares in one or more installments over his or her period of Service, subject to acceleration in accordance with
the provisions of the Agreement. 
  

 35First Amendment to Employment Agreement

 Exhibit 10.2 
 FIRST AMENDMENT TO EMPLOYMENT AGREEMENT 
 This FIRST AMENDMENT TO EMPLOYMENT AGREEMENT (this
“Amendment”) is made and entered into as of the 7th day of March, 2006, by and between Autobytel Inc., a Delaware corporation (the “Company”), and Richard Post (the “Executive”). 
 RECITALS 
 WHEREAS, the Company and
the Executive entered into an Employment Agreement, dated as of April 27, 2005, whereby the Executive was engaged as the Company’s Chief Executive Officer and President (the “Employment Agreement”). 
 WHEREAS, pursuant to the terms of the Employment Agreement, the Company has extended the Term of the Executive’s employment to April 27, 2007,
unless earlier terminated on a monthly anniversary date by the Company or the Executive upon thirty (30) or sixty (60) days’ prior written notice, respectively. 
 WHEREAS, on March 1, 2006 the Company entered into an employment agreement with James Riesenbach for the position of Chief Executive Officer and
President, effective March 20, 2006 (the “Riesenbach Agreement”). 
 WHEREAS, the Company and the Executive desire to amend
the Employment Agreement to provide for a change in employment status of the Executive in connection with the contemplated commencement of employment by James Riesenbach at the Company pursuant to the Riesenbach Agreement. 
 AGREEMENT 
 NOW, THEREFORE, in
consideration of the mutual agreements contained herein, and with reference to the above recitals, the parties hereby agree as follows: 
 1.
Amendment to Article 1 of the Employment Agreement. Article 1 of the Employment Agreement is hereby amended by deleting the text thereof in its entirety and inserting in lieu thereof the following: 
 ARTICLE 1 
 TERM OF EMPLOYMENT 
 The Company hereby employs the Executive as an employee of the Company, and the Executive hereby accepts such employment by the Company, for a period
commencing on the date hereof and expiring on the first to occur of (a) the termination of the Executive’s employment pursuant to Article 6, and (b) April 27, 2007. If the Riesenbach Commencement (as defined below) does not
occur, the Executive may upon sixty (60) days’ prior written notice to the Company resign his position as Chief Executive Officer and President and all other officer titles he holds with the Company and all officer positions and
directorships he holds with all of its subsidiaries (a “Voluntary Change in Status”) or the Company may cause an Involuntary 

 
Change in Status (as defined and provided in Section 6.1). In either of these events the term shall automatically extend to April 27, 2008 unless
earlier terminated by the Company for Cause (as defined below) or by the Executive under Section 6.2. In addition, the Executive shall no longer be employed on a full-time basis but shall thereafter be employed on a part-time basis. As used
herein, “Cause” means (A) the willful misappropriation by the Executive of the funds or property of the Company or its affiliates for personal gain, (B) the commission by the Executive of any willful act, or gross negligence,
which materially injures, or could reasonably be expected to materially injure, the reputation, business or business relationships of the Company and its affiliates, (C) the commission by the Executive of a felony or other crime involving moral
turpitude, or (D) the Executive’s continued willful and material breach of his obligations under this Agreement, in the case of this clause (D) after written notice to the Executive from the Company of such failure and such failure
not having been cured by the Executive within thirty (30) days of such notice. In the event of a Voluntary Change in Status or an Involuntary Change in Status, the Executive shall no longer be entitled to a Base Salary under Section 3.1 or
a Bonus under Section 3.2 of this Agreement in respect of service performed subsequent to such date but shall be compensated at the rate of an annual salary of one thousand dollars ($1,000) per day for each day worked, prorated for partial days
worked, subject to withholding under Section 3.3. The Company shall pay the Executive for at least one full day of work in each month during the Term. During such part-time employment the Executive shall not be entitled to any benefits to which
he may otherwise be entitled pursuant to Articles 4 or 5 of this Agreement (except for Section 5.2 which shall survive), though the Executive shall be entitled to reimbursement for all travel and other business expenses incurred by the
Executive in connection with such employment provided the Executive provides to the Company adequate documentation for such expenses for purposes of tax deductibility. The period of time during which the Executive is employed by the Company pursuant
to this Agreement, commencing on the date of this Agreement and ending on the date the term of this Agreement expires, is hereinafter referred to as the “Term.” 
 In the event Mr. James Riesenbach commences employment (the “Riesenbach Commencement”) with the Company as its President and Chief
Executive Officer pursuant to the Riesenbach Agreement: 
 A. the term of the Executive’s employment shall extend for an additional
twelve (12) months and terminate on April 27, 2008; provided that the Executive may terminate the Term for any reason upon at least thirty (30) days’ prior written notice to the Company and the Company may terminate the Term for
Cause upon at least thirty (30) days’ prior written notice to the Executive. During the period from March 20, 2006 until the termination of the Term of employment by the Executive with the Company, the Executive shall provide advisory
services to the Chief Executive Officer of the Company and to the Board of Directors as may be reasonably requested by either of them (taking into account the Executive’s other commitments); and 
 B. the Executive shall not have to work in Irvine, California past April 7, 2006 but shall make himself available to the Company as reasonably
requested by the Chief Executive Officer and President of the Company. The Executive shall remain a full-time employee until April 7, 2006 and thereafter will become a part-time employee of the Company. In such circumstance, the
Executive’s Base Salary shall be eliminated subsequent to April 7, 

  

 2 

 
2006 and in lieu thereof the Executive shall be compensated through the remainder of the Term at a rate of $1,000 per day for each day worked, pro-rated for
partial days worked subject to withholding as provided in Section 3.3, the Company shall have no further obligation under Sections 3.1 or 3.2 or Articles 4 or 5 (except for Section 5.2 which shall survive) for services performed subsequent
to such date, and the Company shall reimburse the Executive for all travel and other business expenses incurred by the Executive in connection with such employment provided the Executive provides to the Company adequate documentation for such
expenses for purposes of tax deduction. In addition the Company shall pay the Executive for at least one full day of work in each month during the Term once the Executive becomes a part-time employee of the Company. 
 2. Amendment to Article 2.1 of the Employment Agreement. If the Riesenbach Commencement occurs, or in the event of a Voluntary Change in Status or
an Involuntary Change in Status, then Article 2 of the Employment Agreement shall be deleted in its entirety and inserted therefor: 
 ARTICLE
2 
 DUTIES AND OBLIGATIONS 
 During the Term, the Executive shall be employed as an employee of the Company and shall provide advice to the Chief Executive Officer of the Company and the Board of Directors of the Company as reasonably requested by either of them
(taking into account the Executive’s other commitments). 
 3. Bonuses. If the Riesenbach Commencement occurs then as full
payment of all bonuses due to the Executive under Section 3.2 of the Employment Agreement, (i) the Executive hereby accepts for 2005 the amount allocated to his position under the bonus schedule reviewed by the Compensation Committee of
the Board in respect of 2005 and (ii) the Executive hereby accepts for 2006 an amount equal to the Target bonus for his position for 2006 multiplied by a fraction where the numerator is equal to the number of days in 2006 up to and through the
last day worked by the Executive in 2006, but in no event beyond April 7, 2006, and the denominator is equal to 365. The Bonus in respect of 2005 shall in any event be paid at the same time as bonuses generally are paid to the Company’s
senior executives in respect of such year, and, in the event the Riesenbach Commencement occurs, the Bonus in respect of 2006 shall be paid promptly after April 7, 2006. The Executive hereby waives any additional bonus due in respect of 2006
under Sections 3.2, 6.1 and 6.2, or otherwise and shall no longer be eligible for any other bonus as an employee in any subsequent period. If the Riesenbach Commencement does not occur, Bonuses shall continue to be paid to the Executive in
accordance with Section 3.2 of the Employment Agreement. 
 4. Amendment to Change of Control Provision. 
 (a) If the Riesenbach Commencement does not occur then Section 3.5 shall be deleted in its entirety and the following shall be
inserted therefor: 
 3.5 CHANGE OF CONTROL. Notwithstanding Article 1 above, in the event of a Change of Control (as defined in
Section 3.6) of the Company (a) during the Term while the 

  

 3 

 
Executive remains employed by the Company as its Chief Executive Officer and President, or (b) at any time during the six (6) month period
following the last date that the Executive serves as the Company’s Chief Executive Officer and President, the Company shall pay to the Executive, concurrently with the consummation of such Change of Control, a lump sum amount equal to two
(2) times the sum of the Executive’s annual Base Salary plus the Bonus (at the Target level). 
 (b) If the
Riesenbach Commencement occurs then Section 3.5 will be deleted in its entirety and inserted therefor: 
 3.5 CHANGE OF CONTROL.
Notwithstanding Article 1 above, in the event of a Change of Control (as defined in Section 3.6) of the Company within six (6) months of April 7, 2006, the Company shall pay to the Executive, concurrently with the consummation of such
Change of Control, a lump sum amount equal to two (2) times the sum of the Executive’s annual Base Salary plus the Bonus (at the Target level); provided, however, that in the event any such Change of Control occurs subsequent
to the Executive becoming employed on a part-time basis as provided in Article 1 above, the provisions of this Section 3.5 shall apply for the six (6) month period following the date on which the Executive becomes a part-time employee of
the Company. 
 5. Grant of Options. If the Riesenbach Commencement does not occur, then for each full one month period of the
Executive’s employment under the Employment Agreement, as amended hereby, subsequent to April 27, 2006, the Executive shall be granted an option to purchase 16,667 shares, pursuant to the Company’s option plan, priced on the first day
of each full one month period, which option shall vest at the end of the full month period to which it relates assuming the Executive remains an employee of the Company through such date. These options shall be exercisable for two (2) years
following the Executive’s termination of employment except if he is terminated by the Company for “Cause” in which event the option exercise period will expire. 
 6. Amendment to Article 6 of the Employment Agreement. Article 6 of the Employment Agreement shall be amended by deleting the text of Sections 6.1
and 6.2 in their entirety and the following shall be inserted therefor: 
 6.1 CHANGE IN STATUS BY THE COMPANY. The Company may, subsequent
to March 20, 2006 and during the Term, upon thirty (30) days prior written notice, remove the Executive from his position as an officer of the Company and as an officer and/or director of its subsidiaries and change his status from that of
full-time employee to part-time employee (collectively, an “Involuntary Change in Status”) for any reason or no reason by delivering written notice thereof to the Executive, and in such event, except as set forth in the proviso to
this Section 6.1, neither party shall have any rights or obligations under Sections 3.1 and 3.2, or Articles 4 and 5; provided, however, that the Company shall pay to the Executive no later than thirty (30) days after such Involuntary
Change in Status any amount due and owing as of the date of the Involuntary Change in Status pursuant to Sections 3.1 and 3.2 (including a Bonus (at the Target level) for the year in which the Involuntary Change in Status occurs prorated to the date
of the Involuntary Change in Status) and Articles 4 and 5 (subject in each case to Section 3.3), 

  

 4 

 
and the remaining provisions of this Agreement shall remain in full force and effect in accordance with their terms. 
 6.2 TERMINATION BY THE EXECUTIVE. At any time during the Term, upon sixty (60) days’ prior written notice, the Executive may terminate his
employment under this Agreement and resign as an employee of the Company for any reason or no reason by delivering written notice thereof to the Company, and in such event, except as set forth in the next two sentences of this Section 6.2,
neither party shall have any rights or obligations under Article 2, Sections 3.1 and 3.2, or Articles 4 and 5. In the event the Executive terminates his employment under this Agreement prior to a Voluntary Change in Status or an Involuntary Change
in Status, then (a) the Company shall pay the Executive any amount due and owing as of the termination date pursuant to Section 3.1 and Section 3.2 and Articles 4 and 5 (subject, in each case, to Section 3.3), and (b) the
remaining provisions of this Agreement shall remain in full force and effect in accordance with their terms. In the event the Executive terminates his employment under this Agreement subsequent to a Voluntary Change in Status or an Involuntary
Change in Status, then the Company shall pay the Executive any amounts due through the termination date in respect of the Executive’s then annual salary and as reimbursement for out-of-pocket expenses properly incurred during the Term that have
not yet been reimbursed. 
 7. Director’s Fees and Stock Grants. If the Executive becomes a part-time employee of the Company as
contemplated by this Amendment then the Executive shall be entitled in his capacity and during his term of service as a member of the Board of Directors of the Company to all fees and stock and options grants he would otherwise be entitled to as a
director had he not been a part-time employee of the Company. 
 8. Office Space. During the Term the Company shall make available to
the Executive the office space it currently leases in Denver, Colorado (or an equivalent office space in Denver, Colorado) for use in connection with his employment by the Company. 
 9. Full Force and Effect. Except as amended or otherwise modified by Sections 1 through 8 above, the Employment Agreement remains in full force
and effect. 
 10. Governing Law. This Amendment shall be construed, interpreted and governed by the laws of the Sate of California,
without giving effect to the principles of conflict of laws thereof. 
 11. Notices. Any notice given in connection with this
Amendment shall be made in writing and shall be considered effected if delivered in accordance with the provisions of Section 9.4 of the Employment Agreement, as if such notice had been given in connection therewith. 
 12. Counterparts. This Amendment may be executed in counterparts, each of which shall be deemed an original but all of which together shall
constitute one and the same instrument. 
 13. Definitions. All capitalized terms used and not otherwise defined herein shall have the
meanings ascribed to such terms in the Employment Agreement. 
  

 5 

 [Signature page follows] 
  

 6 

 IN WITNESS WHEREOF, the parties have executed this Amendment as of the date first written above.

  

			
	 AUTOBYTEL INC.

		
	By:	 	 /s/    Michael
Fuchs        

	 Name:
	 	 Michael Fuchs

	 Title:
	 	 Chairman

	
	 RICHARD POST

			
	
	 /s/    Richard Post
        

		 	
		 	

  

 7

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00098-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00098-of-00352.parquet"}]]