Document:

Comcast-NBCUniversal 2011 Employee Stock Purchase Plan dated August 29, 2012

 Exhibit 10.4 
 COMCAST-NBCUNIVERSAL 
 2011 EMPLOYEE STOCK PURCHASE PLAN 

 

	1.	Purpose. 

 COMCAST
CORPORATION, a Pennsylvania corporation, hereby amends and restates the Comcast-NBCUniversal 2011 Employee Stock Purchase Plan (the “Plan”). The Plan is intended to encourage and facilitate the purchase of shares of common stock of Comcast
Corporation by Eligible Employees of the Joint Venture and any Participating Companies, thereby providing such Eligible Employees with a personal stake in the Company and a long-range inducement to remain in the employ of the Joint Venture and
Participating Companies. It is the intention of the Company that the Plan not qualify as an “employee stock purchase plan” within the meaning of section 423 of the Code. 

 

	2.	Definitions. 

 (a)
“Account” means a bookkeeping account established by the Committee on behalf of a Participant to hold Payroll Deductions. 
 (b) “Affiliate” means, with respect to any Person, any other Person that, directly or indirectly, is in control of, is controlled by, or is under common control with, such Person. For
purposes of this definition, the term “control,” including its correlative terms “controlled by” and “under common control with,” mean, with respect to any Person, the possession, directly or indirectly, of the power to
direct or cause the direction of the management and policies of such Person, whether through the ownership of voting securities, by contract or otherwise. 
 (c) “Board” means the Board of Directors of the Company. 
 (d)
“Brokerage Account” means the brokerage account established under the Plan by the Company for each Participant, to which Shares purchased under the Plan shall be credited. 

(e) “Change of Control” means any transaction or series of transactions as a result of which any Person who was a Third
Party immediately before such transaction or series of transactions owns then-outstanding securities of the Company such that such Person has the ability to direct the management of the Company, as determined by the Board in its discretion. The
Board may also determine that a Change of Control shall occur upon the completion of one or more proposed transactions. The Board’s determination shall be final and binding. 

(f) “Code” means the Internal Revenue Code of 1986, as amended. 

(g) “Committee” means the Compensation Committee of the Board or its delegate. 

(h) “Company” means Comcast Corporation, a Pennsylvania corporation, including any successor thereto by merger,
consolidation, acquisition of all or substantially all the assets thereof, or otherwise. 

 (i) “Compensation” means an Eligible Employee’s wages as reported on
Form W-2 (i.e., wages as defined in section 3401(a) of the Code and all other payments of compensation for which the Participating Company is required to furnish the employee a written statement under sections 6041(d) and 6051(a)(3) of the
Code) from a Participating Company, reduced by reimbursements or other expense allowances, fringe benefits (cash and non-cash), moving expenses, deferred compensation, and welfare benefits, but including salary reduction contributions and elective
contributions that are not includible in gross income under sections 125 or 402(a)(8) of the Code. 
 (j) “Effective
Date” means the effective date referenced in Paragraph 15. 
 (k) “Election Form” means the written or
electronic form acceptable to the Committee which an Eligible Employee shall use to make an election to purchase Shares through Payroll Deductions pursuant to the Plan. 
 (l) “Eligible Employee” means an Employee who is not an Ineligible Employee. 
 (m) “Eligible Employer” means the Joint Venture and any Subsidiary of the Joint Venture other than: 
 (1) a Subsidiary that is organized under the laws of a jurisdiction outside of the United States of America, other than a Subsidiary referenced pursuant to Section 2(p)(3); or 

(2) except as otherwise provided by the Committee, a Subsidiary that is a “Participating Company” as defined in the Comcast
Corporation 2002 Employee Stock Purchase Plan. 
 (n) “Employee” means any Employee who is employed by a
Participating Company and designated on the books and records of such Participating Company as an employee, provided that the term “Employee” shall not include: 
 (1) an individual covered by a collective bargaining agreement, unless such agreement specifically provides for participation hereunder; 

(2) except as otherwise provided by Paragraph 2(p)(3), an individual who is not on a United States employee payroll of a Participating
Company or an individual with respect to whom the Participating Company does not report such individual’s compensation as wages on Form W-2; 
 (3) an individual who has entered into an agreement with a Participating Company which excludes such individual from participation in employee benefit plans of a Participating Company (whether or not such
individual is treated or classified as an employee for certain specified purposes that do not include eligibility to participate in the Plan); and 
 (4) an individual who is not classified by the Participating Company as an employee, even if such individual is retroactively re-characterized as an employee by a third party or a Participating Company.

  
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 (o) “Fair Market Value” means the closing price per Share on the principal
national securities exchange on which the Shares are listed or admitted to trading or, if not listed or traded on any such exchange, on the National Market System of the National Association of Securities Dealers Automated Quotation System
(“NASDAQ”), or if not listed or traded on any such exchange or system, the fair market value as reasonably determined by the Board or the Committee, which determination shall be conclusive. 

(p) “Ineligible Employee” means: 
 (1) For an Employee of any Participating Employer other than Universal Orlando, an Employee who, as of an Offering Commencement Date: 

i. has been continuously employed by a Participating Company on a full-time basis for less than 90 days; 

ii. has been continuously employed by a Participating Company on a part-time basis for less than one year; 

iii. except as otherwise provided by the Committee, an employee who is (i) employed by a Subsidiary that is organized under the
laws of a jurisdiction outside of the United States of America or (ii) whose principal work location is outside of the United States; or 
 iv. is an individual whose employment is classified by the Participating Company to which such individual is employed as an internship, or as “temporary” or “intermittent,” all in
accordance with uniformly applied personnel policies. 
 For purposes of this Paragraph 2(p)(1), an Employee is employed on a part-time basis if
the Employee customarily works less than 20 hours per week. For purposes of this Paragraph 2(p), an Employee is employed on a full-time basis if the Employee customarily works 20 or more hours per week. 

(2) For an Employee of Universal Orlando, an employee who, as of an Offering Commencement Date: 

i. has been continuously employed by a Participating Company on a full-time basis for less than 90 days; 

ii. has been continuously employed by a Participating Company on a part-time basis for less than one year; 

iii. except as otherwise provided by the Committee, an employee who is (i) employed by a Subsidiary that is organized under the
laws of a jurisdiction outside of the United States of America or (ii) whose principal work location is outside of the United States; or 
 iv. is an individual whose employment is classified by the Participating Company to which such individual is employed as an internship, or as “temporary,” “intermittent” or
“seasonal,” all in accordance with uniformly applied personnel policies. 

  
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 For purposes of this Paragraph 2(p)(ii), an Employee is employed on a part-time basis if Universal Orlando
has classified the Employee as a “Casual Employee.” For purposes of this Paragraph 2(p)(ii) an Employee is employed on a full-time basis if Universal Orlando has classified the Employee as a Regular Employee. 

(q) “Joint Venture” means NBCUniversal, LLC, a Delaware limited liability company. 

(r) “Offering” means an offering of Shares by the Company to Eligible Employees pursuant to the Plan. 

(s) “Offering Commencement Date” means the first day of each January 1, April 1, July 1 and
October 1 beginning on or after July 1, 2011 until the Plan Termination Date. 
 (t) “Offering
Period” means the period extending from an Offering Commencement Date through the following Offering Termination Date. 

(u) “Offering Termination Date” means the last day of each March, June, September and December following an Offering
Commencement Date, or such other Offering Termination Date established in connection with a Terminating Event. 
 (v)
“Participant” means an Eligible Employee who has timely delivered an Election Form to the Committee in accordance with procedures established by the Committee. 

(w) “Participating Company” means all Eligible Employers except such Eligible Employers as may be designated for
exclusion by the Board or the Committee from time to time. Notwithstanding the foregoing, the Board or the Committee may delegate its authority to exclude an Eligible Employer from being a Participating Company under this Paragraph 2(w) to an
officer of the Company or committee of two or more officers of the Company. 
 (x) “Payroll Deductions” means
amounts withheld from a Participant’s Compensation pursuant to the Plan, as described in Paragraph 5. 
 (y)
“Person” means an individual, a corporation, a partnership, an association, a trust or any other entity or organization. 
 (z) “Plan” means the Comcast-NBCUniversal 2011 Employee Stock Purchase Plan, as set forth in this document, and as may be amended from time to time. 

(aa) “Plan Termination Date” means the earliest of: 

(1) the Offering Termination Date for the Offering in which the maximum number of Shares specified in Paragraph 9 have been issued
pursuant to the Plan; or 
 (2) the date as of which the Board or the Committee chooses to terminate the Plan as provided in
Paragraph 14. 

  
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 (bb) “Purchase Price” means 85 percent of the lesser of: (1) the Fair
Market Value per Share on the Offering Commencement Date, or if such date is not a trading day, then on the next trading day thereafter or (2) the Fair Market Value per Share on the Offering Termination Date, or if such date is not a trading
day, then on the trading day immediately preceding the Offering Termination Date. 
 (cc) “Shares” means shares
of Comcast Corporation Class A Common Stock, par value $0.01. 
 (dd) “Subsidiary” means any Affiliate of
the Joint Venture that is controlled by the Joint Venture. 
 (ee) “Successor-in-Interest” means the
Participant’s executor or administrator, or such other person or entity to which the Participant’s rights under the Plan shall have passed by will or the laws of descent and distribution. 

(ff) “Terminating Event” means any of the following events: 

(1) the liquidation of the Company; or 
 (2) a Change of Control. 
 (gg) “Third Party” means any Person,
together with such Person’s Affiliates, provided that the term “Third Party” shall not include the Company or an Affiliate of the Company. 
 (hh) “Termination Form” means the written or electronic form acceptable to the Committee which an Employee shall use to discontinue participation during an Offering Period pursuant to
Paragraph 7(b). 
 (ii) “Universal Orlando” means Universal City Development Partners, Ltd. and its
subsidiaries. 
  

	3.	Eligibility and Participation. 

 (a) Eligibility. Each Eligible Employee shall be eligible to participate in the Plan. 
 (b) Commencement of Participation. An Eligible Employee shall become a Participant by completing an Election Form and filing it with the Committee on or before the 15th day of the month immediately
preceding the Offering Commencement Date for the first Offering to which such Election Form applies. Payroll Deductions for a Participant shall commence on the first payroll period ending after the applicable Offering Commencement Date when his or
her authorization for Payroll Deductions becomes effective, and shall end on the Plan Termination Date, unless sooner terminated by the Participant pursuant to Paragraph 7(b). 

 

	4.	Shares Per Offering. 

 The Plan shall be implemented by a series of Offerings that shall commence after Offerings have been authorized by the Board or the Committee, and terminate on the Plan

  
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Termination Date. Offerings shall be made with respect to Compensation accumulated during each Offering Period for the period commencing with the first day of the first Offering Period (when such
Offering Period is authorized by the Board or the Committee) and ending with the Plan Termination Date. Shares available for any Offering shall be the difference between the maximum number of Shares that may be issued under the Plan, as determined
pursuant to Paragraph 9(a), for all of the Offerings, less the actual number of Shares purchased by Participants pursuant to prior Offerings, provided that the maximum number of Shares subject to purchase by any Participant for any Offering Period
shall not exceed 1,500. If the total number of Shares subject to purchase under the Plan on any Offering Termination Date exceeds the maximum number of Shares available, the Board or the Committee shall make a pro rata allocation of Shares available
for delivery and distribution in as nearly a uniform manner as practicable, and as it shall determine to be fair and equitable, and the unapplied Account balances shall be returned to Participants as soon as practicable following the Offering
Termination Date. 
  

	5.	Payroll Deductions. 

(a) Amount of Payroll Deductions. On the Election Form, an Eligible Employee may elect to have Payroll Deductions of not more than
15 percent of Compensation earned for each payroll period ending within the Offering Period, subject to the limitation that the maximum amount of Payroll Deductions for any Eligible Employee for any calendar year (including, for this purpose, any
payroll deductions for such calendar year pursuant to the Comcast Corporation 2002 Employee Stock Purchase Plan, if any)shall not exceed $12,500, or, with respect to Participants whose compensation is denominated in currency other than United States
dollars, if any, the equivalent amount as denominated in such local currency, as determined by the Committee. 
 (b)
Participants’ Accounts. All Payroll Deductions with respect to a Participant pursuant to Paragraph 5(a) shall be credited to the Participant’s Account under the Plan. 

(c) Changes in Payroll Deductions. A Participant may discontinue Payroll Deductions during an Offering Period by providing a
Termination Form to the Committee at any time before the Offering Termination Date applicable to any Offering. No other change can be made during an Offering, including, but not limited to, changes in the amount of Payroll Deductions for such
Offering. A Participant may change the amount of Payroll Deductions for subsequent Offerings by giving written notice (or notice in another form pursuant to procedures established by the Committee) of such change to the Committee on or before the
15th day of the month immediately preceding the Offering Commencement Date for the Offering for which such change is effective. 
  

	6.	Purchase of Shares. 

(a) In General. On each Offering Termination Date, each Participant shall be deemed to have purchased a number of whole Shares
equal to the quotient obtained by dividing the balance credited to the Participant’s Account as of the Offering Termination Date, by the Purchase Price, rounded to the next lowest whole Share. Shares deemed purchased by a

  
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Participant under the Plan (net of Shares withheld under Paragraph 11) shall be credited to the Participant’s Brokerage Account as soon as practicable following the Offering Termination
Date. 
 (b) Terminating Events. The Company shall give Participants at least 30 days’ notice (or, if not
practicable, such shorter notice as may be reasonably practicable) prior to the anticipated date of the consummation of a Terminating Event. The 20th day following the issuance of such notice by the Company (or such earlier date as the Board or the
Committee may reasonably determine) shall constitute the Offering Termination Date for any outstanding Offering. 
 (c)
Fractional Shares and Minimum Number of Shares. Fractional Shares shall not be issued under the Plan. Amounts credited to an Account remaining after the application of such Account to the purchase of Shares under the Plan shall, to the extent
not applied to pay withholding taxes under Paragraph 11, be credited to the Participant’s Account for the next succeeding Offering, or, at the Participant’s election, returned to the Participant as soon as practicable following the
Offering Termination Date, without interest. 
 (d) Transferability of Rights to Purchase Shares. No right to purchase
Shares pursuant to the Plan shall be transferable other than by will or by the laws of descent and distribution, and no such right to purchase Shares pursuant to the Plan shall be exercisable during the Participant’s lifetime other than by the
Participant. 
  

	7.	Termination of Participation. 

 (a) Account. Except as provided in Paragraph 7(c), no amounts shall be distributed from Participants’ Accounts during an Offering Period. 

(b) Suspension of Participation. A Participant may discontinue Payroll Deductions during an Offering Period by providing a
Termination Form to the Committee at any time before the Offering Termination Date applicable to any Offering, provided that a Participant’s Payroll Deductions shall be discontinued to the extent required in connection with a Participant’s
hardship withdrawal under the rules of the NBCUniversal Capital Accumulation Plan, the Comcast Corporation Retirement-Investment Plan or any other plan, program or arrangement pursuant to which discontinuance of contributions to the Plan may be
required in connection with a Participant’s hardship withdrawal. All amounts credited to such Participant’s Account shall be applied to the purchase of Shares pursuant to Paragraph 6. A Participant who discontinues Payroll Deductions
during an Offering Period, including a discontinuation of Payroll Deductions resulting from a hardship withdrawal, shall not be eligible to participate in the Offering next following the date on which the Participant delivers the Termination Form to
the Committee. 
 (c) Termination of Employment. Upon termination of a Participant’s employment for any reason, all
amounts credited to such Participant’s Account shall be returned to the Participant, or, following the Participant’s death, to the Participant’s Successor-in-Interest. 

 

	8.	Interest. 

 No
interest shall be paid or allowed with respect to Payroll Deductions paid into the Plan or credited to any Participant’s Account. 

  
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	9.	Shares. 

 (a)
Maximum Number of Shares; Adjustments. Subject to adjustment as provided in this Paragraph 9, not more than 4,600,000 Shares in the aggregate may be issued pursuant to the Plan pursuant to Offerings under the Plan. Shares delivered
pursuant to the Plan may, at the Company’s option, be either treasury Shares or Shares originally issued for such purpose. In the event that Shares are changed into or exchanged for a different number or kind of shares of stock or other
securities of the Company, whether through merger, consolidation, reorganization, recapitalization, stock dividend, stock split-up or other substitution of securities of the Company, the Board or the Committee shall make appropriate equitable
anti-dilution adjustments to the number and class of shares of stock available for issuance under the Plan, to the number and class of shares of stock subject to outstanding Offerings and to the Purchase Price. Any reference to the Purchase Price in
the Plan and in any related documents shall be a reference to the Purchase Price as so adjusted. Any reference to the term “Shares” in the Plan and in any related documents shall be a reference to the appropriate number and class of shares
of stock available for issuance under the Plan, as adjusted pursuant to this Paragraph 9. The Board’s or the Committee’s adjustment shall be effective and binding for all purposes of this Plan. All Shares issued pursuant to the Plan shall
be validly issued, fully paid and nonassessable. 
 (b) Participant’s Interest in Shares. A Participant shall have
no interest in Shares offered under the Plan until Shares are credited to the Participant’s Brokerage Account. 
 (c)
Crediting of Shares to Brokerage Account. Shares purchased under the Plan shall be credited to the Participant’s Brokerage Account as soon as practicable following the Offering Termination Date. 

(d) Restrictions on Purchase. The Board or the Committee may, in its discretion, require as conditions to the purchase of any
Shares under the Plan such conditions as it may deem necessary to assure that such purchase of Shares is in compliance with applicable securities laws. 
 (e) Restrictions on Sale of Shares. The Board or the Committee may, in its discretion, require as conditions to the sale of any Shares credited to Participants’ Brokerage Accounts under the
Plan (i) such conditions as it may deem necessary to assure that such sale of Shares is in compliance with applicable securities laws and (ii) a minimum holding period (not to exceed one year) following the purchase of Shares before Shares
credited to Participants’ Brokerage Accounts may be sold or otherwise transferred, provided that such holding period, if any, shall not apply to Shares applied to pay withholding taxes pursuant to Paragraph 11 or to Shares credited to the
Brokerage Account of a Participant who has terminated employment on account of death or disability. 
  

	10.	Expenses. 

 The
Participating Companies shall pay all fees and expenses incurred (excluding individual Federal, state, local or other taxes) in connection with the Plan. No charge or deduction for any such expenses will be made to a Participant upon the termination
of his or her 

  
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participation under the Plan or upon the distribution of certificates representing Shares purchased with his or her Payroll Deductions. 

 

	11.	Taxes. 

 The
Participating Companies shall have the right to withhold from each Participant’s Compensation an amount equal to all federal, state, city or other taxes as the Participating Companies shall determine are required to be withheld by them in
connection with the purchase of Shares under the Plan and in connection with the sale of Shares acquired under the Plan. The Company’s obligation to make any delivery or transfer of Shares shall be conditioned on the Participant’s
compliance, to the Company’s satisfaction, with any withholding requirement. 
 Any tax liabilities incurred in connection
with a Participant’s participation in the Plan may, to the extent such liabilities cannot be satisfied in full by withholding cash payable in connection with a taxable event, be satisfied by withholding a portion of the Shares otherwise
creditable under the Plan having a Fair Market Value approximately equal to the minimum amount of taxes required to be withheld under applicable law. 
  

	12.	Plan and Contributions Not to Affect Employment. 

 The Plan shall not confer upon any Eligible Employee any right to continue in the employ of the Participating Companies. 
  

	13.	Administration. 

The Plan shall be administered by the Committee. The Board and the Committee shall have authority to interpret the Plan, to prescribe,
amend and rescind rules and regulations relating to it, and to make all other determinations deemed necessary or advisable in administering the Plan, with or without the advice of counsel. The Committee may delegate its administrative duties,
subject to its review and supervision, to the appropriate officers and employees of the Company. The determinations of the Board and the Committee on the matters referred to in this Paragraph 13 shall be conclusive and binding. 

 

	14.	Amendment and Termination. 

 The Board or the Committee may terminate the Plan at any time and may amend the Plan from time to time in any respect; provided, however, that upon any termination of the Plan, all Shares or Payroll
Deductions (to the extent not yet applied to the purchase of Shares) under the Plan shall be distributed to the Participants, provided further, that no amendment to the Plan shall affect the right of any Participant to receive his or her
proportionate interest in the Shares or his or her Payroll Deductions (to the extent not yet applied to the purchase of Shares) under the Plan, provided further that the Company may seek shareholder approval of the Plan or any amendment to the Plan
if such approval is determined to be required by or advisable under the regulations of the Securities and Exchange Commission or the Internal Revenue Service, the rules of any stock exchange or system on which the Shares are listed or other
applicable law or regulation, and provided further that the Board or the Committee may condition the effectiveness of any Election Form on such shareholder approval. 

  
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	15.	Effective Date. 

The Plan was originally adopted on January 29, 2011. The first Offering Period under the Plan commenced on July 1, 2011.

  

	16.	Government and Other Regulations. 

 (a) In General. The purchase of Shares under the Plan shall be subject to all applicable laws, rules and regulations, and to such approvals by any governmental agencies as may be required.

 (b) Securities Law. The Committee shall have the power to make each Offering under the Plan subject to such conditions
as it deems necessary or appropriate to comply with the then-existing requirements of the Securities Act of 1933, as amended, and the Securities Exchange Act of 1934, as amended, including Rule 16b-3 (or any similar rule) promulgated by the
Securities and Exchange Commission thereunder. 
  

	17.	Non-Alienation. 

No Participant shall be permitted to assign, alienate, sell, transfer, pledge or otherwise encumber his right to purchase Shares under the
Plan prior to time that Shares are credited to the Participant’s Brokerage Account. Any attempt at assignment, alienation, sale, transfer, pledge or other encumbrance shall be void and of no effect. 

 

	18.	Notices. 

 Any
notice required or permitted hereunder shall be sufficiently given only if delivered personally, telecopied, or sent by first class mail, postage prepaid, and addressed: 
 If to the Company: 
 Comcast Corporation 

One Comcast Center 
 1701 JFK Boulevard 
 Philadelphia, PA 19103 

Fax: 215-286-7794 

Attention: General Counsel 
 Or any other address provided pursuant to notice provided by the Committee. 
 If
to the Participant: 
 At the address on file with the Participating Company from time to time, or to such other address as
either party may hereafter designate in writing (or via such other means of communication permitted by the Committee) by notice similarly given by one party to the other. 

  
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	19.	Successors. 

 The
Plan shall be binding upon and inure to the benefit of any successors or assigns of the Company. 
  

	20.	Severability. 

 If
any part of this Plan shall be determined to be invalid or void in any respect, such determination shall not affect, impair, invalidate or nullify the remaining provisions of this Plan which shall continue in full force and effect. 

 

	21.	Acceptance. 

 The
election by any Eligible Employee to participate in this Plan constitutes his or her acceptance of the terms of the Plan and his or her agreement to be bound hereby. 
  

	22.	Applicable Law. 

This Plan shall be construed in accordance with the laws of the Commonwealth of Pennsylvania, to the extent not preempted by applicable
Federal law. 
 Executed as of the 29th day of August, 2012. 

 

			
	COMCAST CORPORATION
		
	BY:	 	 /s/ David L. Cohen

			
		
	ATTEST:	 	 /s/ Arthur R. Block

  
 -11-NBCUniversal Deferred Compensation Plan dated August 29, 2012

 Exhibit 10.1 
 NBCUNIVERSAL 
 DEFERRED COMPENSATION PLAN 

ARTICLE I - PURPOSE; EFFECTIVE DATE 
  

	1.1.	Purpose. The purpose of this NBCUniversal Deferred Compensation Plan (formerly known as the “NBCUniversal 2011 Deferred Compensation Plan,”
hereinafter, the “Plan”), as amended, restated and renamed, effective as of January 1, 2013, is to permit a select group of highly compensated employees of NBCUNIVERSAL MEDIA, LLC (and its selected
subsidiaries and/or affiliates) to defer the receipt of income which would otherwise become payable to them. It is intended that this Plan, by providing these eligible individuals an opportunity to defer the receipt of income, will assist in
retaining and attracting individuals of exceptional ability. 

  

	1.2.	Effective Date. This Plan was originally effective on January 30, 2011, the day after the Closing, as defined herein. This amendment and restatement
of the Plan is effective January 1, 2013 with respect to compensation earned after December 31, 2012. 

  

	1.3.	Plan Type. For purposes of Section 409A, the portion of the amounts deferred by the Participants and benefits attributable thereto, shall be
considered an elective account balance plan as defined in Treas. Reg. Section1.409A -1(c)(2)(i)(A), or as otherwise provided by the Code; the portion of the amounts deferred as employer contributions and benefits attributable thereto, shall be
considered a non-elective account balance plan as defined in Treas. Reg. Section1.409A -1(c)(2)(i)(B), or as otherwise provided by the Code. 

 ARTICLE II - DEFINITIONS 
 For the purpose of this Plan, the
following terms shall have the meanings indicated, unless the context clearly indicates otherwise: 
  

	2.1.	Account(s). “Account(s)” means the account or accounts maintained on the books of the Company used solely to calculate the amount payable to
each Participant under this Plan and shall not constitute a separate fund of assets. Account(s) shall be deemed to exist from the time amounts are first credited to such Account(s) until such time that the entire Account Balance has been distributed
in accordance with this Plan. The Accounts available for each Participant shall be identified as: 

  

	 	a)	Company Contribution Account; 

  

	 	b)	Retirement Account; and 

	 	c)	In-Service Account; each Participant may maintain up to two (2) In-Service Accounts based on selecting different times and/or form of payments as selected under
Article 5, below. 

 Notwithstanding the limitations on the number of Accounts permitted above, the Participant
shall be permitted to maintain the number of Accounts which the Committee may, in its sole discretion, permit in writing prior to the establishment of such Accounts. 
  

	2.2.	Affiliate. “Affiliate” means, with respect to any Person, any other person that, directly or indirectly, is in control of, is controlled by, or
is under common control with, such Person. For purposes of this definition, the term “control,” including its correlative terms “controlled by” and “under common control with,” mean, with respect to any Person, the
possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such Person, whether through the ownership of voting securities, by contract or otherwise. 

 

	2.3.	Beneficiary. “Beneficiary” means the Person(s) designated by the Participant, entitled under Article VI to receive any Plan benefits payable
after the Participant’s death. 

  

	2.4.	Board. “Board” means the Board of Directors of Comcast. 

 

	2.5.	Closing. “Closing” means the closing of the transactions contemplated by the Master Agreement. For this purpose, the term “Master
Agreement” means the Master Agreement, dated as of December 3, 2009, by and among: the General Electric Company, a New York corporation; NBC Universal, Inc., a Delaware corporation; Comcast; and, Navy, LLC, a Delaware limited liability
company. 

  

	2.6.	Code. “Code” means the Internal Revenue Code of 1986, as may be amended from time to time. Any reference in this Plan to “applicable
guidance”, “further guidance” or other similar term shall include any proposed, temporary or final regulations, or any other guidance, promulgated with respect to or in connection with Section 409A by the U.S. Department of
Treasury or the Internal Revenue Service. 

  

	2.7.	Comcast. “Comcast” means Comcast Corporation, a Pennsylvania corporation, including any successor thereto by merger, consolidation, acquisition
of all or substantially all the assets thereof, or otherwise. 

  

	2.8.	Committee. “Committee” means the Compensation Committee of the Board. The Committee may delegate its authority under the Plan, in whole or in
part, to a person, persons or committee, and such delegate shall have the authority of the Committee to the extent of such delegation. 

  

	2.9.	Company. “Company” means NBCUNIVERSAL MEDIA, LLC, a Delaware limited liability company, or any successor to
the business thereof. 

  

	2.10.	 Compensation. “Compensation” means the base salary payable to and bonus or incentive compensation earned by a Participant with
respect to employment services performed for a 

  
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Participating Employer by the Participant and considered to be “wages” for purposes of federal income tax withholding. For purposes of this Plan only, Compensation shall be calculated
before reduction for any amounts deferred by the Participant pursuant to the Company’s tax qualified plans which may be maintained under Section 401(k) or Section 125 of the Code, or pursuant to this Plan or any other non-qualified
plan which permits the voluntary deferral of compensation. Inclusion of any other forms of compensation is subject to Committee approval, made prior to the time that any Deferral Commitment is required to be filed under this Plan.

  

	2.11.	Deferral Commitment. “Deferral Commitment” means a commitment made by a Participant to defer a portion of Compensation as set forth in Article
III, and as permitted by the Committee in its sole discretion. The Deferral Commitment shall apply to each payment of Compensation payable to a Participant, and the Committee is empowered to group the various types of Compensation together for
purposes of effecting the election to defer. By way of example: the Committee may apply the election to defer “salary” to salary, commissions, and any other regularly occurring form of compensation; or the Committee may apply the election
to defer “bonus” to annual bonuses, short-term bonus, long term bonus arrangements and other forms of incentive based compensation, unless specifically identified. The Deferral Commitment shall specify the Account or Accounts to which the
Compensation deferred shall be credited. Such designation shall be made in the form of whole percentages, as limited by Section 3.2(b) and (d) below. A Deferral Commitment with respect to any bonus or incentive compensation which is
determined by the Committee to be Performance Based Compensation within the meaning of Section 409A of the Code shall be made as provided by the Committee, but no later than six (6) months prior to the end of such performance period. Any
Deferral Commitment shall be made in a form and at a time deemed acceptable to the Committee. 

  

	2.12.	 Deferral Period. “Deferral Period” means each calendar year, except that if a Participant first becomes eligible after the
beginning of a calendar year, the initial Deferral Period shall be the date the Participant first becomes eligible to participate in this Plan through and including December 31st of that calendar year. 

 

	2.13.	Determination Date. “Determination Date” means each calendar day. 

 

	2.14.	Disability. “Disability” means: 

  

	 	a)	an individual’s inability to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment which can be expected
to result in death or can be expected to last for a continuous period of not less than twelve (12) months; or 

  

	 	b)	Circumstances under which, by reason of any medically determinable physical or mental impairment which can be expected to result in death or can be expected to last for
a continuous period of not less than twelve (12) months, an individual is receiving income replacement benefits for a period of not less than three (3) months under an accident or health plan covering employees of the individual’s
employer. 

  
 -3-

	2.15.	Distribution Election. “Distribution Election” means the form prescribed by the Committee and completed by the Participant, indicating the
chosen form of payment for benefits payable from each Account under this Plan, as elected by the Participant. 

  

	2.16.	Discretionary Contribution. “Discretionary Contribution” means the Company contribution credited to a Participant’s Account(s) under
Section 4.4, below. 

  

	2.17.	Financial Hardship. “Financial Hardship” means a severe financial hardship to the Participant resulting from an illness or accident of the
Participant, the Participant’s spouse, or a dependent (as defined in Section 152(a) of the Code) of the Participant, loss of the Participant’s property due to casualty, or other similar extraordinary and unforeseeable circumstances
arising as a result of events beyond the control of the participant. 

  

	2.18.	401(k) Plan. “401(k) Plan” means the NBCUniversal Capital Accumulation Plan (“CAP”), the Comcast Corporation Retirement-Investment
Plan (the “Comcast RIP”) or any other successor defined contribution plan maintained for the benefit of employees of the Company that qualifies under Section 401(a) of the Code and satisfies the requirements of Section 401(k) of
the Code. 

  

	2.19.	Interest. “Interest” means the amount credited to or charged against a Participant’s Account(s) on each Determination Date, which shall be
based on the Valuation Funds chosen by the Participant as provided in Section 2.28, below and in a manner consistent with Section 4.3, below. Such credits or charges to a Participant’s Account may be either positive or negative to
reflect the increase or decrease in value of the Account in accordance with the provisions of this Plan. 

  

	2.20.	NBCUniversal Operating Committee. “NBCUniversal Operating Committee” means the group of senior management employees of the Company and its
subsidiaries who have been appointed as members of the NBCUniversal Operating Committee by the Chief Executive Officer of NBCUniversal, LLC. 

  

	2.21.	Participant. “Participant” means any individual who is eligible, pursuant to Section 3.1, below, to participate in this Plan, and who
either, has elected to defer Compensation under this Plan in accordance with Article III, below, or who is determined by the Committee in their sole discretion as being eligible to receive a Discretionary Contribution, or for whom an Account Balance
is maintained under this Plan. Such individual shall remain a Participant in this Plan for the period of deferral, or credit, and until such time as all benefits payable under this Plan have been paid in accordance with the provisions hereof.

  

	2.22.	Participating Employer. “Participating Employer” means the entity whose employees are Participants under this Plan, and except as otherwise
provided by the Committee, include NBCUniversal, LLC, a Delaware limited liability company, and any subsidiary of NBCUniversal, LLC that is an Affiliate of NBCUniversal, LLC. 

 

	2.23.	 Performance Based Compensation. “Performance Based Compensation” means the portion of Compensation determined by the Committee
to satisfy the requirements set forth in 

  
 -4-

	 	
Treas. Reg. Section1.409A-1(e), and such Performance Based Compensation may be determined on a fiscal or calendar year basis. 

 

	2.24.	Person. “Person” means an individual, a corporation, a partnership, an association, a trust or any other entity or organization.

  

	2.25.	Plan. “Plan” means this NBCUniversal Deferred Compensation Plan, as amended and restated effective January 1, 2013, and as amended
thereafter from time to time. 

  

	2.26.	Retirement. “Retirement” means the termination of a Participant’s employment with a Participating Employer, for reasons other than death or
Disability, on or after attainment of age sixty (60) with at least five (5) years of continuous service with a Participating Employer, including service with an employer that is a party to the Master Agreement prior to the Closing.

  

	2.27.	Termination. “Termination”, “terminates employment” or any other similar such phrase means a Participant’s “separation from
service” with a Participating Employer, for any reason, within the meaning of Section 409A of the Code, and Treas. Reg. Section1.409A-1(h) and other applicable guidance. 

 

	2.28.	Valuation Funds. “Valuation Funds” means one or more of the independently established funds or indices that are identified and listed by the
Committee. These Valuation Funds are used solely to calculate the Interest that is credited to each Participant’s Account(s) in accordance with Article IV, below, and do not represent, nor should it be interpreted to convey any beneficial
interest on the part of the Participant in any asset or other property of the Company. The determination of the increase or decrease in the performance of each Valuation Fund shall be made by the Committee in its reasonable discretion. The Committee
shall select the various Valuation Funds available to the Participants with respect to this Plan and shall set forth a list of these Valuation Funds attached hereto as Exhibit A, which may be amended from time to time in the discretion of the
Committee. 

 ARTICLE III - ELIGIBILITY AND PARTICIPATION 

 

	3.1.	Eligibility and Participation. The following rules relating to eligibility and participation apply with respect to Compensation earned after
December 31, 2012. 

  

	 	a)	Eligibility. Eligibility to participate in the Plan shall be limited to those non-union, select key employees of a Participating Employer, who are
otherwise eligible for U.S. benefits and who meet at least one of the following criteria (as determined by the Committee): 

  

	 	i)	 Any employee of a Participating Employer with annualized Compensation (including base salary plus target bonus) in excess of the annual compensation
limit set forth in Section 401(a)(17) of the Code determined by the Committee, no later than December 31, for the following calendar year, other than an employee of a

  
 -5-

	 	
Participating Employer who is a member of the NBCUniversal Operating Committee or who is an “Eligible Employee” as defined in the Comcast Corporation 2005 Deferred Compensation Plan.

  

	 	ii)	Any employee of a Participating Employer designated by the Committee from time to time, and approved for participation in this Plan. 

 

	 	b)	Participation. An individual’s participation in the Plan shall be effective upon the individual first becoming eligible to participate, and the
earlier of a contribution under this Plan being made on behalf of the Participant by the Company or the completion and submission of a Deferral Commitment, a Distribution Election, and an Allocation Form to the Committee at a time and in a form
determined by the Committee. 

  

	 	c)	First-Year Participation. When an individual first becomes eligible to participate in this Plan, and is not a Participant in another plan sponsored by the
Company or an Affiliate of the Company which is considered to be of a similar type as defined in Treas. Reg. Section1.409A -1(c)(2)(i)(A) or (B), or as otherwise provided by the Code, a Deferral Commitment may be submitted to the Committee within
thirty (30) days after of the individual becoming eligible to participate. Such Deferral Commitment will be effective only with regard to Compensation earned and paid with respect to services performed following submission of the Deferral
Commitment to the Committee. 

  

	3.2.	Form of Deferral Commitment. A Participant may elect to make a Deferral Commitment at such other time and in such form as determined by the Committee, but
in no event later than the date on which the election is required to become irrevocable as set forth in this Article or otherwise required by Section 409A of the Code and applicable guidance, and the latest election on file as of that time
shall control. The Deferral Commitment shall specify the following: 

  

	 	a)	Timing of Deferral Election. The Participant shall make an election to defer Compensation by filing a Deferral Commitment with the Committee, and such
election shall become irrevocable no later than the last day of the calendar year prior to the Deferral Period, or as provided in Section 3.1(c), above, except that a deferral of base salary earned in calendar year 2011 shall not commence prior
to the effective date of the Closing. In addition, notwithstanding anything to the contrary, a Deferral Commitment with respect to Performance Based Compensation may be filed with the Committee and such election shall become irrevocable no later
than six months before the end of the performance period on which such Performance Based Compensation is based, provided such Participant has been continuously employed with the Participating Employer from the later of the beginning of the
performance period or the date on which the performance criteria for such Performance Based Compensation was established. 

  

	 	b)	 Deferral Amounts; Accounts. A Deferral Commitment shall be made with respect to each payment and/or type of Compensation payable by the
Company or a Participating Employer to a Participant during the Deferral Period, and shall designate the portion of each deferral that shall be allocated among the various Retirement or In-Service Accounts.

  
 -6-

	 	
In addition, no amounts shall be deferred into an In-Service Account during a Deferral Period when amounts are scheduled to be made from such Account and until such time as that entire Account
Balance has been completely distributed. Notwithstanding anything to the contrary, for purposes of this Plan only, base salary attributable to the final pay period of any calendar year shall be deemed to be earned in the subsequent calendar year,
provided the amounts are in fact paid (or payable) in the subsequent calendar year under the Participating Employer’s normal compensation practices. The Participant shall set forth the amount to be deferred in the manner provided by the
Committee. 

  

	 	c)	Allocation to Valuation Funds. The Participant shall specify in a separate form (known as the “Allocation Form”) filed with the Committee, the
Participant’s initial allocation of the amounts deferred into each Account among the various available Valuation Funds. 

  

	 	d)	Maximum Deferral. The maximum amount of salary that may be deferred shall be seventy-five percent (75%); the maximum amount of bonus or incentive
compensation that may be deferred shall be one hundred percent (100%). 

  

	3.3.	Period of Commitment. Any Deferral Commitment made by a Participant with respect to Compensation shall remain in effect for the immediately succeeding
Deferral Period, and shall remain in effect for all future Deferral Periods unless revoked or amended in writing by the Participant and delivered to the Committee prior to the time determined by the Committee but in no event later than the date on
which the election is required to become irrevocable as set forth in this Article or otherwise required by Section 409A of the Code and applicable guidance, except that if a Participant suffers a Disability or terminates employment prior to the
end of the Deferral Period, the Deferral Period shall end as of the date of Disability or termination. 

  

	3.4.	Irrevocability of Deferral Commitment. Except as provided in Section 3.3, above, a Deferral Commitment shall become irrevocable by the Participant as
of the last day on which an election may be made under the terms of this Plan and during the following Deferral Period. 

  

	3.5.	Change in Status. If the Committee determines that a Participant’s employment performance is no longer at a level that warrants reward through
participation in this Plan, but does not terminate the Participant’s employment with Company, the Participant’s existing Deferral Commitment shall terminate at the end of the current Deferral Period, and no new Deferral Commitment may be
made by such Participant after notice of such determination is given by the Committee, unless the Participant later satisfies the requirements of Section 3.1. 

 

	3.6.	Defaults in Event of Incomplete or Inaccurate Deferral Documentation. In the event that a Participant submits a Deferral Commitment, Allocation Form or
Distribution Election to the Committee that contains information necessary to the efficient operation of this Plan which, in the sole discretion of the Committee, is missing, incomplete or inaccurate, the Committee shall be authorized to treat such
form as if the following elections had been made by the Participant, and such information shall be communicated to the Participant: 

  

	 	a)	If no Account is listed – treat as if the Retirement Account was elected; 

  
 -7-

	 	b)	If Accounts listed equal less than 100% – treat as if the balance was deferred into the Retirement Account; 

 

	 	c)	If Accounts listed equal more than 100% – proportionately reduce each Account to equal 100%; 

 

	 	d)	If an In-Service Account is listed, but no deferrals can be made into that Account due to the fact that benefits are scheduled to be paid or are being paid from that
In-Service Account, then the amounts elected to be deferred shall be credited to another In-Service Account, if such other In-Service Account is available for deferral, and if not, then to the Retirement Account during such period of payment, after
which time the balance of the amounts elected to be deferred shall be credited to a subsequent In-Service Account with a distribution date as elected or as provided in subsection (i), below; 

 

	 	e)	If no Valuation Fund is selected – treat as if the Money Market Fund was elected (or, if no money market Fund is then available for investment, to such other fund
designated by the Committee); 

  

	 	f)	If the Valuation Fund(s) selected equal less than 100% – treat as if the Money Market Fund was elected for remaining balance (or, if no money market fund is then
available for investment, to such other Fund designated by the Committee); 

  

	 	g)	If the Valuation Fund(s) selected equal more than 100% – proportionately reduce each Valuation Fund to equal 100%; 

 

	 	h)	If no Distribution Election is chosen – treat as if lump sum was elected for In-Service Account and treat as if three (3) years of annual installments was
elected for Retirement Account and/or Company Contribution Account; and 

  

	 	i)	If no time of payment is chosen for an In-Service Account – treat as if the earliest possible date available under the provisions of Section 5.3 below was
elected. 

 ARTICLE IV - DEFERRED COMPENSATION ACCOUNT 

 

	4.1.	Accounts. The Compensation deferred by a Participant under the Plan, any Discretionary Contributions and Interest shall be credited to the
Participant’s Account(s) as selected by the Participant, or as otherwise provided in this Article. Separate accounts may be maintained on the books of the Company to reflect the different Accounts chosen by the Participant, and the Participant
shall designate the portion of each deferral that will be credited to each Account as set forth in Section 3.2(a), above. These Accounts shall be used solely to calculate the amount payable to each Participant under this Plan and shall not
constitute a separate fund of assets. 

  
 -8-

	4.2.	Timing of Credits; Withholding. A Participant’s deferred Compensation shall be credited to each Account designated by the Participant as soon as
practical after the date the Compensation deferred would have otherwise been payable to the Participant. Any Discretionary Contributions shall be credited to the appropriate Account(s) as provided by the Committee. Any withholding of taxes or other
amounts with respect to deferred Compensation or other amounts credited under this Plan that is required by local, state or federal law shall be withheld from the Participant’s corresponding non-deferred portion of the Compensation to the
maximum extent possible, and any remaining amount shall reduce the amount credited to the Participant’s Account in a manner specified by the Committee. 

 

	4.3.	Valuation Funds. A Participant shall designate, at a time and in a manner acceptable to the Committee, one or more Valuation Funds for each Account for
the sole purpose of determining the amount of Interest to be credited or debited to such Account. Such election shall designate the portion of each deferral of Compensation made into each Account that shall be allocated among the available Valuation
Fund(s), and such election shall apply to each succeeding deferral of Compensation until such time as the Participant shall file a new election with the Committee. Upon notice to the Committee, the Participant shall also be permitted to reallocate
the balance in each Valuation Fund among the other available Valuation Funds as determined by the Committee. The manner in which such elections shall be made, the frequency with which such elections may be changed, and the manner in which such
elections shall become effective shall be determined in accordance with the procedures to be adopted by the Committee from time to time. As of the Effective Date, such elections may be made on a daily basis electronically, and such elections shall
become effective on the date made or the next available Determination Date. The election of deemed investments among the options provided shall be the sole responsibility of each Participant. A Participating Employer and Committee members are not
authorized to make any recommendation to any Participant with respect to such election. Each Participant assumes all risk connected with any adjustment to the value of his or her Account. Neither the Committee nor the Company in any way guarantees
against loss or depreciation. 

  

	4.4.	Discretionary Contributions. In its sole discretion, Company may make Discretionary Contributions to a Participant’s Account. Discretionary
Contributions shall be credited at such times and in such amounts as approved by the Board or the Committee, in its sole discretion. Unless the Committee specifies otherwise, such Discretionary Contribution shall be allocated to the Company
Contribution Account. 

  

	4.5.	Determination of Accounts. Each Participant’s Account as of each Determination Date shall consist of the balance of the Account as of the immediately
preceding Determination Date, adjusted as follows: 

  

	 	a)	New Deferrals. Each Account shall be increased by any deferred Compensation credited since such prior Determination Date in the proportion chosen by the
Participant, except that no amount of new deferrals shall be credited to an Account at the same time that a distribution is to be made from that Account. 

  
 -9-

	 	b)	Company Contributions. Each Account shall be increased by any Discretionary Contributions credited since such prior Determination Date as set forth in
section 4.4, above, or as otherwise directed by the Committee. 

  

	 	c)	Distributions. Each Account shall be reduced by the amount of each benefit payment made from that Account since the prior Determination Date.
Distributions shall be deemed to have been made proportionally from each of the Valuation Funds maintained within such Account based on the proportion that such Valuation Fund bears to the sum of all Valuation Funds maintained within such Account
for that Participant as of the Determination Date immediately preceding the date of payment. 

  

	 	d)	Interest. Each Account shall be increased or decreased by the Interest credited to such Account since such Determination Date as though the balance of
that Account as of the prior Determination Date had been invested in the applicable Valuation Funds chosen by the Participant. 

  

	4.6.	Vesting of Accounts. Each Participant shall be vested in the amounts credited to such Participant’s Account and Interest thereon as follows:

  

	 	a)	Amounts Deferred. Unless otherwise expressly provided by the Committee, a Participant shall be one hundred percent (100%) vested at all times in the
amount of Compensation elected to be deferred under this Plan, including any Interest thereon. 

  

	 	b)	Discretionary Contributions. A Participant’s Discretionary Contributions and Interest thereon shall become vested as determined by the Committee at
the time the contribution is made, except that a Participant’s Discretionary Contributions and Interest thereon shall become one hundred (100%) vested as of death, or Disability. 

 

	4.7.	Statement of Accounts. To the extent that the Company does not arrange for Account balances to be accessible online by the Participant, the Committee
shall provide to each Participant a statement showing the balances in the Participant’s Account no less frequently than annually. 

 ARTICLE V - PLAN BENEFITS 
  

	5.1.	Company Contribution Account. The vested portion of a Participant’s Company Contribution Account shall be distributed to the Participant upon his or
her termination of employment with the Company. 

  

	 	a)	 Timing of Payment. Benefits payable from the Company Contribution Account shall commence on the later of the April 1 of the calendar
year immediately following the date 

  
 -10-

	 	
of the Participant’s Termination or the date that is six (6) months following the date of the Participant’s Termination. 

 

	 	b)	Form of Payment. The form of benefit payment shall be that form selected by the Participant in the first Distribution Election coincident with the initial
crediting of amounts into the Company Contribution Account, and as permitted pursuant to Section 5.7, below, except that if the Participant terminates employment prior to Retirement, in which event, the Company Contribution Account shall be
paid in the form of a lump sum payment. If the form of payment selected provides for subsequent payments, subsequent payments shall be made on or about the anniversary of the initial payment. 

 

	5.2.	Retirement Account. The vested portion of a Participant’s Retirement Account shall be distributed to the Participant upon his or her Termination.

  

	 	a)	Timing of Payment. Benefits payable from the Retirement Account shall commence on the later of the April 1 of the calendar year immediately following
the date of the Participant’s Termination or the date that is six (6) months following the date of the Participant’s Termination. 

  

	 	b)	Form of Payment. The form of benefit payment shall be that form selected by the Participant in the first Deferral Commitment which designated a portion of
the Compensation deferred be allocated to the Retirement Account, and as permitted pursuant to Section 5.7, below, except that if the Participant terminates employment prior to Retirement, in which event, the Retirement Account shall be paid in
the form of a lump sum payment. If the form of payment selected provides for subsequent payments, subsequent payments shall be made on or about the anniversary of the initial payment. 

 

	5.3.	In-Service Account. The vested portion of a Participant’s In-Service Account shall generally be distributed to the Participant upon the date
specified by the Participant. 

  

	 	a)	Timing of Payment. Benefits payable from the In-Service Account shall commence on or about April 1 of the year specified in the first Deferral
Commitment which designated a portion of the Compensation deferred be allocated to the In-Service Account. In no event shall the year selected be earlier than the first day of the sixth calendar year following the initial filing of the Deferral
Commitment with respect to that In-Service Account. In the event that the Participant terminates employment with a Participating Employer prior to the year specified for benefit payment, the benefits under this section shall commence on the later of
the April 1 of the calendar year immediately following the date of the Participant’s Termination or the date that is six (6) months following the date of the Participant’s Termination. 

 

	 	b)	 Form of Payment. The form of benefit payment from the In-Service Account shall be that form selected by the Participant pursuant to
Section 5.7, below, except that if the Participant terminates employment with a Participating Employer prior to the year specified for benefit payment, then the In-Service Account shall be paid in a lump sum. If

  
 -11-

	 	
the form of payment selected provides for subsequent payments, subsequent payments shall be made on or about the anniversary of the initial payment. 

 

	 	c)	Change of Time and/or Form of Payment. The Participant may subsequently amend the form of payment or the intended date of payment to a date later than
that date of payment in force immediately prior to the filing of such request, by filing such amendment with the Committee no later than twelve (12) months prior to the current date of payment. The Participant may file this amendment, provided
that each amendment must provide for a payout as otherwise permitted under this paragraph at a date no earlier than five (5) years after the date of payment in force immediately prior to the filing of such request, and the amendment may not
take effect for twelve (12) months after the request is made. For purposes of this Article, a payment of amounts under this Plan, including the payment of annual installments over a number of years, shall be treated as a single payment, as
provided in Treas. Reg. Section1-409A-2(b)(2)(iii). 

  

	5.4.	Death Benefit. Upon the death of a Participant prior to the commencement of benefits under this Plan from any particular Account, Company shall pay to the
Participant’s Beneficiary an amount equal to the vested Account balance in that Account in the form of a lump sum payment as soon as administratively possible, but in no event later than the last day of the calendar year in which such death
occurs (or, if later, the fifteenth day of the third month following the date of death). In the event of the death of the Participant after the commencement of benefits under this Plan from any Account, the benefits from that Account(s) shall be
paid to the Participant’s designated Beneficiary from that Account at the same time and in the same manner as if the Participant had survived. 

  

	5.5.	Hardship Distributions. Upon a finding that a Participant has suffered a Financial Hardship, the Committee may, in its sole discretion, terminate the
existing Deferral Commitment, and/or make distributions from any or all of the Participant’s Accounts. The amount of such distribution shall be limited to the amount reasonably necessary to meet the Participant’s needs resulting from the
Financial Hardship plus amounts necessary to pay taxes reasonably anticipated as a result of the distribution, after taking into account the extent to which such Financial Hardship is or may be relieved through the reimbursement or compensation by
insurance, or otherwise or by liquidation of the Participant’s assets (to the extent that liquidation of such assets would not itself cause severe financial hardship). The amount of such distribution will not exceed the Participant’s
vested Account balances. If payment is made due to Financial Hardship, the Participant’s deferrals under this Plan shall cease for the period of the Financial Hardship and for twelve (12) months thereafter. If the Participant is again
eligible to participate, any resumption of the Participant’s deferrals under the Plan after such twelve (12) month period shall be made only at the election of the Participant in accordance with Article III herein.

  

	5.6.	 Disability Distributions. Upon a finding that a Participant has suffered a Disability, the Committee shall make a distribution of all of
the Participant’s Accounts. The amount of such distribution shall be made in the form of a lump sum and shall commence as soon as administratively practical after the determination of such Disability, but in no event will the distribution under
this provision be made later than the last day of the calendar year in which 

  
 -12-

	 	
such Disability is determined (or, if later, the fifteenth day of the third month following the date the Disability is determined). 

 

	5.7.	Form of Payment. Unless otherwise specified in this Article, the benefits payable from any Account under this Plan shall be paid in the form of benefit as
provided below, and specified by the Participant in the Distribution Election applicable to that Account at the time of the initial deferral or credit to that Account. The permitted forms of benefit payments are: 

 

	 	a)	A lump sum amount which is equal to the vested Account balance; and 

  

	 	b)	Annual installments for a period of up to twenty (20) years (or in the event of payment of the In-Service Account, a maximum of five (5) years) where the
annual payment shall be equal to the vested balance of the Account immediately prior to the payment, multiplied by a fraction, the numerator of which is one (1) and the denominator of which commences at the number of annual payments initially
chosen and is reduced by one (1) in each succeeding year. Interest on the unpaid balance shall be based on the most recent allocation among the available Valuation Funds chosen by the Participant, made in accordance with Section 4.3,
above. 

  

	5.8.	Small Account. If the Participant’s vested, unpaid balance of any Account as of the time the payments are to commence from such Account is less than
$25,000, then the Company may cause the remaining unpaid, vested portion of such Account to be paid in a lump sum, notwithstanding any election by the Participant to the contrary. 

 

	5.9.	Withholding; Payroll Taxes. Company shall withhold from any payment made pursuant to this Plan any taxes required to be withheld from such payments under
local, state or federal law. 

  

	5.10.	Payments in Connection with a Domestic Relations Order. Notwithstanding anything to the contrary, the Company may make distributions to someone other than
the Participant if such payment is necessary to comply with a domestic relations order, as defined in Section 414(p)(1)(B) of the Code, involving the Participant. Where the domestic relations order permits discretion on the part of the
non-Participant spouse and such discretion has not been exercised, the Company shall distribute to the non-Participant spouse the amounts subject to the order as soon as practical. 

 

	5.11.	Payment to Guardian. If a Plan benefit is payable to a minor or a person declared incompetent or to a person incapable of handling the disposition of the
property, the Committee may direct payment to the guardian, legal representative or person having the care and custody of such minor, incompetent or person. The Committee may require proof of incompetency, minority, incapacity or guardianship as it
may deem appropriate prior to distribution. Such distribution shall completely discharge the Committee and Company or any Participating Employer from all liability with respect to such benefit. 

 

	5.12.	 Effect of Payment. The full payment of the applicable benefit under this Article V shall completely discharge all obligations on the part
of the Company or any Participating Employer 

  
 -13-

	 	
to the Participant (and the Participant’s Beneficiary) with respect to the operation of this Plan, and the Participant’s (and Participant’s Beneficiary’s) rights under this
Plan shall terminate. 

  

	5.13.	Permissible Acceleration of Payments. To the extent permitted by Section 409A of the Code, the Committee may, in its sole discretion, accelerate the
time or schedule of a payment under the Plan as permitted and set forth in Treas. Reg. Section1-409A-3(j)(4), or as may otherwise be provided by the Treasury or the Internal Revenue Service from time to time. 

ARTICLE VI - BENEFICIARY DESIGNATION 
  

	6.1.	Beneficiary Designation. Each Participant shall have the right, at any time, to designate one (1) or more persons or entity as Beneficiary (both
primary as well as secondary) to who benefits under this Plan shall be paid in the event of Participant’s death prior to complete distribution of the Participant’s vested Account balance. Each Beneficiary designation shall be in a written
form prescribed by the Committee and shall be effective only when filed with the Committee during the Participant’s lifetime. 

  

	6.2.	Changing Beneficiary. Any Beneficiary designation may be changed by a Participant without the consent of the previously named Beneficiary by the filing of
a new Beneficiary designation with the Committee. 

  

	6.3.	No Beneficiary Designation. If any Participant fails to designate a Beneficiary in the manner provided above, if the designation is void, or if the
Beneficiary designated by a deceased Participant dies before the Participant or before complete distribution of the Participant’s benefits, the Participant’s Beneficiary shall be the person in the first of the following classes in which
there is a survivor: 

  

	 	a)	The Participant’s surviving spouse; 

  

	 	b)	The Participant’s children in equal shares, except that if any of the children predeceases the Participant but leaves surviving issue, then such issue shall take
by right of representation the share the deceased child would have taken if living; 

  

	 	c)	The Participant’s estate. 

  

	6.4.	Effect of Payment. Payment to the Beneficiary shall completely discharge the Company’s obligations under this Plan. 

ARTICLE VII - ADMINISTRATION 

  
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	7.1.	Committee; Duties. This Plan shall be administered by the Committee. The Committee shall have the authority to make, amend, interpret and enforce all
appropriate rules and regulations for the administration of the Plan and decide or resolve any and all questions, including interpretations of the Plan, as they may arise in such administration. 

 

	7.2.	Compliance with Section 409A of the Code. It is intended that the Plan comply with the provisions of Section 409A of the Code, so as to prevent
the inclusion in gross income of any amounts deferred hereunder in a taxable year that is prior to the taxable year or years in which such amounts would otherwise actually be paid or made available to Participants or Beneficiaries. This Plan shall
be construed, administered, and governed in a manner that effects such intent, and the Committee shall not take any action that would be inconsistent with such intent. Although the Committee shall use its best efforts to avoid the imposition of
taxation, interest and penalties under Section 409A of the Code, the tax treatment of deferrals under this Plan is not warranted or guaranteed. Neither the Company, any Participating Employer, the Board, any director, officer, employee and
advisor, the Board nor the Committee (or any delegate thereof) shall be held liable for any taxes, interest, penalties or other monetary amounts owed by any Participant, Beneficiary or other taxpayer as a result of the Plan. For purposes of the
Plan, the phrase “permitted by Section 409A of the Code,” or words or phrases of similar import, shall mean that the event or circumstance shall only be permitted to the extent it would not cause an amount deferred or payable under
the Plan to be includible in the gross income of a Participant or Beneficiary under Section 409A(a)(1) of the Code. 

  

	7.3.	Agents. The Committee may, from time to time, employ agents and delegate to them such administrative duties as it sees fit, and may from time to time
consult with counsel who may be counsel to the Company. 

  

	7.4.	Binding Effect of Decisions. The decision or action of the Committee with respect to any question arising out of or in connection with the administration,
interpretation and application of the Plan and the rules and regulations promulgated hereunder shall be final, conclusive and binding upon all persons having any interest in the Plan. 

 

	7.5.	Indemnity of Committee. The Company shall indemnify and hold harmless the members of the Committee against any and all claims, loss, damage, expense or
liability arising from any action or failure to act with respect to this Plan on account of such member’s service on the Committee, except in the case of gross negligence or willful misconduct. 

ARTICLE VIII - CLAIMS PROCEDURE 
  

	8.1.	Claim. Any person or entity claiming a benefit, requesting an interpretation or ruling under the Plan (hereinafter referred to as “Claimant”),
or requesting information under the Plan shall present the request in writing to the Committee, which shall respond in writing as soon as practical, but in no event later than ninety (90) days after receiving the initial claim (or no later than
forty-five (45) days after receiving the initial claim regarding a Disability under this Plan). 

  
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	8.2.	Denial of Claim. If the claim or request is denied, the written notice of denial shall state: 

 

	 	a)	The reasons for denial, with specific reference to the Plan provisions on which the denial is based; 

 

	 	b)	A description of any additional material or information required and an explanation of why it is necessary, in which event the time frames listed in section 8.1 shall
be one hundred and eighty (180) and seventy-five (75) days from the date of the initial claim respectively; and 

  

	 	c)	An explanation of the Plan’s claim review procedure. 

  

	8.3.	Review of Claim. Any Claimant whose claim or request is denied or who has not received a response within ninety (90) days (or forty-five
(45) days in the event of a claim regarding a Disability) may request a review by notice given in writing to the Committee. Such request must be made within sixty (60) days (or one hundred and eighty (180) days in the event of a claim
regarding a Disability) after receipt by the Claimant of the written notice of denial, or in the event Claimant has not received a response sixty (60) days (or one hundred and eighty (180) days in the event of a claim regarding a
Disability) after receipt by the Committee of Claimant’s claim or request. The claim or request shall be reviewed by the Committee which may, but shall not be required to, grant the Claimant a hearing. On review, the claimant may have
representation, examine pertinent documents, and submit issues and comments in writing. 

  

	8.4.	Final Decision. The decision on review shall normally be made within sixty (60) days (or forty-five (45) days in the event of a claim regarding
a Disability) after the Committee’s receipt of claimant’s claim or request. If an extension of time is required for a hearing or other special circumstances, the Claimant shall be notified and the time limit shall be one hundred twenty
(120) days (or ninety (90) days in the event of a claim regarding a Disability). The decision shall be in writing and shall state the reasons and the relevant Plan provisions. All decisions on review shall be final and bind all parties
concerned. 

 ARTICLE IX - AMENDMENT AND TERMINATION OF PLAN 

 

	9.1.	 Amendment. The Board or the Committee may at any time amend the Plan by written instrument, notice of which is given to all Participants
and to Beneficiary receiving installment payments, provided however, that no amendment shall reduce the amount vested or accrued in any Account as of the date the amendment is adopted. Notwithstanding the foregoing or any provision of the Plan to
the contrary, the Board or the Committee may at any time (in its sole discretion and without the consent of any Participant) modify, amend or terminate any or all of the provisions of this Plan or take any other action, to the extent necessary or
advisable to conform the provisions of the Plan with Section 409A of the Code, the regulations issued thereunder or an exception thereto, regardless of whether such modification, amendment or termination of this Plan or other action shall
adversely affect the rights of a Participant under the Plan. Termination of this Plan shall not be a distribution event under the Plan unless 

  
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otherwise permitted under Section 409A. In addition, any amendment which adds a distribution event to the Plan shall not be affective with respect to Accounts already established as of the
time of such amendment. 

  

	9.2.	Company’s Right to Terminate. The Board or the Committee may, in its sole discretion, terminate the entire Plan, or terminate a portion of the Plan
that is identified as an elective account balance plan as defined in Treas. Reg. Section1.409A -1(c)(2)(i)(A), or as a non-elective account balance plan as defined in Treas. Reg. Section1.409A -1(c)(2)(i)(B), and require distribution of all benefits
due under the Plan or portion thereof, in accordance with the applicable requirements of Treas. Reg. Section1.409A-3(j)(4)(ix). 

 ARTICLE X - MISCELLANEOUS 
  

	10.1.	Unfunded Plan. This plan is an unfunded plan maintained primarily to provide deferred compensation benefits for a select group of “management or
highly-compensated employees” within the meaning of Sections 201, 301, and 401 of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and therefore is exempt from the provisions of Parts 2, 3 and 4 of Title I of
ERISA. 

  

	10.2.	Unsecured General Creditor. Notwithstanding any other provision of this Plan, Participants and Participants’ Beneficiaries shall be unsecured general
creditors, with no secured or preferential rights to any assets of Company or any other party for payment of benefits under this Plan. Any property held by Company for the purpose of generating the cash flow for benefit payments shall remain its
general, unpledged and unrestricted assets. Company’s obligation under the Plan shall be an unfunded and unsecured promise to pay money in the future. 

 

	10.3.	Trust Fund. Company shall be responsible for the payment of all benefits provided under the Plan. At its discretion, Company may establish one (1) or
more trusts, with such trustees as the Board or the Committee may approve, for the purpose of assisting in the payment of such benefits. The assets of any such trust shall be held for payment of all Company’s general creditors in the event of
insolvency. To the extent any benefits provided under the Plan are paid from any such trust, Company shall have no further obligation to pay them. If not paid from the trust, such benefits shall remain the obligation of Company.

  

	10.4.	Nonassignability. Neither a Participant nor any other person shall have any right to commute, sell, assign, transfer, pledge, anticipate, mortgage or
otherwise encumber, transfer, hypothecate or convey in advance of actual receipt the amounts, if any, payable hereunder, or any part thereof, which are, and all rights to which are, expressly declared to be unassignable and non-transferable. No part
of the amounts payable shall, prior to actual payment, be subject to seizure or sequestration for the payment of any debts, judgments, alimony or separate maintenance owed by a Participant or any other person, nor be transferable by operation of law
in the event of a Participant’s or any other person’s bankruptcy or insolvency. 

  
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	10.5.	Not a Contract of Employment. This Plan shall not constitute a contract of employment between Company or any Participating Employer and the Participant.
Nothing in this Plan shall give a Participant the right to be retained in the service of Company or any Participating Employer or to interfere with the right of the Company or any Participating Employer to discipline or discharge a Participant at
any time. 

  

	10.6.	Protective Provisions. A Participant will cooperate with Company by furnishing any and all information requested by Company, in order to facilitate the
payment of benefits hereunder, and by taking such physical examinations as Company may deem necessary and taking such other action as may be requested by Company. 

 

	10.7.	Governing Law. The provisions of this Plan shall be construed and interpreted according to the laws of the Commonwealth of Pennsylvania, except as
preempted by federal law. 

  

	10.8.	Validity. If any provision of this Plan shall be held illegal or invalid for any reason, said illegality or invalidity shall not affect the remaining
parts hereof, but this Plan shall be construed and enforced as if such illegal and invalid provision had never been inserted herein. 

  

	10.9.	Notice. Any notice required or permitted under the Plan shall be sufficient if in writing and hand delivered or sent by registered or certified mail. Such
notice shall be deemed given as of the date of delivery or, if delivery is made by mail, as of the date shown on the postmark on the receipt for registration or certification. Mailed notice to the Committee shall be directed to the Company’s
address. Mailed notice to a Participant or Beneficiary shall be directed to the individual’s last known address in Company’s records. 

  

	10.10.	Successors. The provisions of this Plan shall bind and inure to the benefit of Company and its successors and assigns. The term successors as used herein
shall include any corporate or other business entity which shall, whether by merger, consolidation, purchase or otherwise acquire all or substantially all of the business and assets of Company, and successors of any such corporation or other
business entity. 

  
 -18-

 Executed as of the 29th day of August, 2012 

 

			
	NBCUNIVERSAL MEDIA, LLC
		
	BY:	 	 /s/ David L. Cohen

 
			
		
	ATTEST:	 	 /s/ Arthur R. Block

  
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