Document:

EX-10.9

 Exhibit 10.9 

FORWARD PURCHASE AGREEMENT 

This Forward Purchase Agreement (this “Agreement”) is entered into as of July [•], 2020, among RedBall Acquisition Corp.,
a Cayman Islands exempted company (the “Company”), and [•] (the “Purchaser”). 
 WHEREAS, the Company
has been incorporated for the purpose of effecting a merger, capital share exchange, asset acquisition, share purchase, reorganization or similar business combination with one or more businesses (a “Business Combination”); 

WHEREAS, the Company has confidentially submitted with the U.S. Securities and Exchange Commission (the “SEC”) a registration
statement on Form S-1 (the “Registration Statement”) for its initial public offering (“IPO”) of 50,000,000 units (or 57,500,000 units if the IPO over-allotment option (the
“IPO Option”) is exercised in full) (the “Public Units”), at an expected price of $10.00 per Public Unit (the “IPO Unit Price”), each Public Unit is comprised of one Class A ordinary share of
the Company of par value $0.0001 per share (the “Class A Shares,” and the Class A Shares included in the Public Units, the “Public Shares”), and
one-third of one redeemable warrant, where each whole redeemable warrant is exercisable to purchase one Class A Share at an exercise price of $11.50 per share (the “Warrants,” and the
Warrants included in the Public Units, the “Public Warrants”); 
 WHEREAS, the Company may amend the Registration Statement
to increase the size of the IPO and make other changes to the terms of the IPO; 
 WHEREAS, following the closing of the IPO (the
“IPO Closing”), the Company will seek to identify and consummate a Business Combination; 
 WHEREAS, the parties hereto
wish to enter into this Agreement, pursuant to which immediately prior to the closing of the Company’s initial Business Combination (the “Business Combination Closing”), the Company shall issue and sell to the Purchaser, and
the Purchaser shall purchase from the Company, on a private placement basis, the number of Forward Purchase Shares (as defined below) determined pursuant the terms hereof, on the terms and conditions set forth herein; 

WHEREAS, RedBall SponsorCo LP, a Cayman Islands exempted limited partnership (the “Sponsor”) and the Company’s directors
collectively own 14,375,000 Class B ordinary shares of the Company of par value $0.0001 per share (the “Class B Shares”), which will be increased by share capitalization if the size of the IPO is increased;

 WHEREAS, the Class B Shares are convertible into Class A Shares on the terms and conditions set forth in the Company’s
[amended and restated] memorandum and articles of association, as it may be amended from time to time (the “Charter”); and 

WHEREAS, proceeds from the IPO and the private placement of Warrants to the Sponsor in an aggregate amount equal to the gross proceeds from
the IPO will be deposited into a trust account for the benefit of the holders of the Public Shares (the “Trust Account”), as described in the Registration Statement. 

  
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 NOW, THEREFORE, in consideration of the premises, representations, warranties and the mutual
covenants contained in this Agreement, and for other good and valuable consideration, the receipt, sufficiency and adequacy of which are hereby acknowledged, the parties hereto agree as follows: 

1.    Commitment 

(a)    Subject to the terms and conditions hereof, the Purchaser hereby commits to purchase, and the Company agrees to
issue and sell to the Purchaser, [•] Class A Shares, at a purchase price equal to $10.00 per Forward Purchase Share (the “Forward Purchase Shares”). 

(b)    If the Purchaser consents to the Business Combination specified in Section 3(c)(iv)
below, the Purchaser shall, in connection with granting such consent, purchase the Forward Purchase Shares for an aggregate purchase price equal to $[•] million (the “Purchase Price”). 

2.    Representations, Warranties and Agreements 

(a)    Representations and Warranties of the Purchaser. To induce the Company to issue the Forward Purchase Shares
to the Purchaser, the Purchaser hereby represents and warrants to the Company and agrees with the Company as follows: 

(i)    Organization and Authority. The Purchaser is duly organized, validly existing and in good standing under the
laws of the jurisdiction of its formation and has all requisite power and authority to carry on its business as presently conducted and as proposed to be conducted. The Purchaser has full power and authority to enter into this Agreement. This
Agreement, when executed and delivered by each of the parties hereto, will constitute the valid and legally binding obligation of the Purchaser, enforceable against the Purchaser in accordance with its terms, except (A) as limited by applicable
bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance and any other laws of general application affecting enforcement of creditors’ rights generally, (B) as limited by laws relating to the availability of specific
performance, injunctive relief or other equitable remedies or (C) to the extent the indemnification provisions contained in the Registration Rights (as defined below) may be limited by applicable federal or state securities laws. 

(ii)    No Conflicts. The execution, delivery and performance of this Agreement and the consummation by the
Purchaser of the transactions contemplated hereby do not violate, conflict with or constitute a default under (A) the formation and governing documents of the Purchaser, (B) any agreement, indenture or instrument to which the Purchaser is
a party, (C) any law, statute, rule or regulation to which the Purchaser is subject, or (D) any agreement, order, judgment or decree to which the Purchaser is subject. 

(iii)    No Governmental Consents. No governmental, administrative or other third party consents or approvals are
required, necessary or appropriate on the part of the Purchaser in connection with the transactions contemplated by this Agreement. 

  
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 (iv)    Adequacy of Financing. At the time of the Closing, the
Purchaser will have available to it sufficient funds to satisfy its obligations under this Agreement. 

(v)    Experience, Financial Capability and Suitability. The Purchaser is: (A) sophisticated in financial
matters and is able to evaluate the risks and benefits of the investment in the Forward Purchase Shares and (B) able to bear the economic risk of its investment in the Forward Purchase Shares for an indefinite period of time because the Forward
Purchase Shares have not been registered under the Securities Act of 1933, as amended (the “Securities Act”) and therefore cannot be sold unless subsequently registered under the Securities Act or an exemption from such registration
is available. The Purchaser is capable of evaluating the merits and risks of its investment in the Company and has the capacity to protect its own interests. The Purchaser must bear the economic risk of this investment until the Forward Purchase
Shares are sold pursuant to: (1) an effective registration statement under the Securities Act or (2) an exemption from registration available with respect to such sale. The Purchaser is able to bear the economic risks of an investment in
the Forward Purchase Shares and to afford a complete loss of the Purchaser’s investment in the Forward Purchase Shares. 

(vi)    Access to Information; Independent Investigation. Prior to the execution of this Agreement, the Purchaser
has had the opportunity to ask questions of and receive answers from representatives of the Company concerning an investment in the Company, as well as the finances, operations, business and prospects of the Company, and the opportunity to obtain
additional information to verify the accuracy of all information so obtained. In determining whether to make this investment, the Purchaser has relied solely on the Purchaser’s own knowledge and understanding of the Company and its business
based upon the Purchaser’s own due diligence investigation and the information furnished pursuant to this paragraph. The Purchaser understands that no person has been authorized to give any information or to make any representations which were
not furnished pursuant to this Section 2 and the Purchaser has not relied on any other representations or information in making its investment decision, whether written or oral, relating to the Company, its operations
and/or its prospects. 
 (vii)    Investment Purposes. The Purchaser is purchasing the Forward Purchase Shares
solely for investment purposes and not with a view towards the further distribution or dissemination thereof. Accredited Investor. The Purchaser is an accredited investor as defined in Rule 501(a) of Regulation D promulgated under the
Securities Act. 
 (viii)    No Bad Actor. After due inquiry, neither the Purchaser, nor any person who for
purposes of Rule 506(d) and Rule 506(e) (collectively, the “Bad Actor Rule”) of the Securities Act beneficially owns or will beneficially own an interest in the Purchaser (or any other person described in the first paragraph of
clause (1) of Rule 506(d)) is, or has been subject to any conviction, order, judgment, decree, suspension, expulsion, bar or other matter described in the Bad Actor Rule, whether it occurred or was issued before, on or after
September 23, 2013. 
 (ix)    No General Solicitation. The Purchaser did not decide to enter into this
Agreement as a result of any general solicitation or general advertising within the meaning of Rule 502 under the Securities Act. 

  
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 (x)    No Government Recommendation or Approval. The Purchaser
understands that no federal or state agency has passed upon or made any recommendation or endorsement of the offering of the Forward Purchase Shares. 

(xi)    No Public Market. The Purchaser understands that no public market now exists for the Forward Purchase
Shares, and that the Company has made no assurances that a public market will ever exist for the Forward Purchase Shares. 

(xii)    High Degree of Risk. The Purchaser understands that its agreement to purchase the Forward Purchase Shares
involves a high degree of risk which could cause the Purchaser to lose all or part of its investment, and that it will be contractually obligated to vote any Class A Shares held by it in favor of the Business Combination as provided herein.

 (xiii)    Restrictions on Transfer; Shell Company. The Purchaser understands the Forward Purchase Shares are
being offered in a transaction not involving a public offering within the meaning of the Securities Act. The Purchaser understands the Forward Purchase Shares will be “restricted securities” within the meaning of Rule 144(a)(3) under the
Securities Act and the Purchaser understands that any certificates representing the Forward Purchase Shares will contain a legend in respect of such restrictions. If in the future the Purchaser decides to offer, resell, pledge or otherwise transfer
the Forward Purchase Shares, such securities may be offered, resold, pledged or otherwise transferred only pursuant to: (A) registration under the Securities Act or (B) an available exemption from registration. The Purchaser agrees that if
any transfer of its Forward Purchase Shares or any interest therein is proposed to be made, as a condition precedent to any such transfer, the Purchaser may be required to deliver to the Company an opinion of counsel satisfactory to the Company.
Absent registration or an exemption, the Purchaser agrees not to resell the Forward Purchase Shares. The Purchaser further acknowledges that because the Company is a shell company (i.e., a company with no or nominal operations and assets, other than
cash or cash equivalents), Rule 144 may not be available to the Purchaser for the resale of the Forward Purchase Shares until one (1) year following the filing of a Form 8-K announcing the consummation of
the Business Combination. 
 (xiv)    Residence. The Purchaser’s principal place of business is the office
or offices located at the address of the Purchaser set forth on the signature page hereof. If different from the Purchaser’s place of business, the Purchaser has also indicated on the signature page the address of the offices at which Purchaser
has executed and delivered this Agreement and made its investment decision. 
 (xv)    Affiliation of Certain FINRA
Members. The Purchaser is neither a person associated nor affiliated with Goldman Sachs & Co. LLC. Upon request of the Company, the Purchaser shall confirm this representation with respect to any other member of the Financial Industry
Regulatory Authority (“FINRA”) that is participating in the IPO. 
 (xvi)    No Other
Representations and Warranties; Non-Reliance. Except for the specific representations and warranties contained in this Section 2 and in any certificate or agreement delivered
pursuant hereto, none of the Purchaser nor any person acting on behalf of the Purchaser nor any of the Purchaser’s affiliates (the “Purchaser Parties”) has made, makes or shall be deemed to make any other express or implied
representation or warranty with respect to the Purchaser and this offering, and the Purchaser Parties disclaim any such representation or warranty. Except for the specific representations and warranties expressly made by the Company in
Section 2 of this Agreement and in any certificate or agreement delivered pursuant hereto, the Purchaser Parties specifically disclaim that they are relying upon any other representations or warranties that may have been
made by the Company, any person on behalf of the Company or the Sponsor or any of the Company’s other affiliates (collectively, the “Company Parties”). 

  
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 (b)    Representations and Warranties of the Company. To induce
the Purchaser to purchase the Forward Purchase Shares, the Company hereby represents and warrants to the Purchaser and agrees with the Purchaser as follows: 

(i)    Incorporation and Corporate Power. The Company is an exempted company duly incorporated and validly existing
and in good standing under the laws of the Cayman Islands and has all requisite corporate power and authority to carry on its business as presently conducted and as proposed to be conducted. The Company has no subsidiaries. 

(ii)    No Conflicts. The execution, delivery and performance of this Agreement and the consummation by the Company
of the transactions contemplated hereby do not violate, conflict with or constitute a default under (A) the Charter, (B) any agreement, indenture or instrument to which the Company is a party, (C) any law, statute, rule or regulation
to which the Company is subject, or (D) any agreement, order, judgment or decree to which the Company is subject. 

(iii)    Title to Securities. Upon issuance in accordance with, and payment pursuant to, the terms hereof and the
Charter, the Forward Purchase Shares will be duly and validly issued as fully paid and non-assessable. Upon issuance in accordance with, and payment pursuant to, the terms hereof and the Charter, the Purchaser
will have or receive good title to the Forward Purchase Shares, free and clear of all liens, claims and encumbrances of any kind, other than (A) transfer restrictions under federal and state securities laws, and (B) liens, claims or
encumbrances imposed due to the actions of the Purchaser. 
 (iv)    No Adverse Actions. There are no actions,
suits, investigations or proceedings pending, threatened against or affecting the Company which (A) seek to restrain, enjoin, prevent the consummation of or otherwise affect the transactions contemplated by this Agreement or (B) question
the validity or legality of any transactions or seeks to recover damages or to obtain other relief in connection with any transactions. 

(v)    Authorization. All corporate action on the part of the Company, its officers, directors and shareholders
necessary for the authorization, execution and delivery of this Agreement, the performance of all obligations of the Company required pursuant hereto and the authorization and issuance (or reservation for issuance) of the Forward Purchase Shares,
has been taken. This Agreement, when executed and delivered by each of the parties hereto, will constitute the valid and legally binding obligation of the Company, enforceable against the Company in accordance with its terms, except (A) as
limited by applicable bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance and any other laws of general application affecting enforcement of creditors’ rights generally, (B) as limited by laws relating to the
availability of specific performance, injunctive relief or other equitable remedies or (C) to the extent the indemnification provisions contained in the Registration Rights (as defined below) may be limited by applicable federal or state
securities laws. 

  
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 (vi)    Capitalization. The authorized share capital of the
Company on the date hereof, consists of 400,000,000 Class A Shares, none of which are issued and outstanding, 40,000,000 Class B Shares, 14,375,000 of which are issued and outstanding as of the date hereof (including up to 1,875,000 shares
subject to forfeiture in the event that the underwriters’ over-allotment option is not exercised in full) and 1,000,000 preference shares, none of which are issued and outstanding. There are no outstanding rights, options, warrants, preemptive
rights, rights of first refusal or similar rights for the purchase or acquisition from the Company of any securities of the Company. 

(vii)    No Governmental Consents. Assuming the accuracy of the representations and warranties made by the
Purchaser in this Agreement, no governmental, administrative or other third party consents or approvals are required, necessary or appropriate on the part of the Company in connection with the transactions contemplated by this Agreement, other than
the filing of a Form D with the SEC and such state Blue Sky, FINRA and New York Stock Exchange consents and approvals as may be required. 

(viii)    No General Solicitation. No form of general solicitation or general advertising within the meaning of
Regulation D of the Securities Act (including, but not limited to, advertisements, articles, notices or other communications published in any newspaper, magazine or similar medium or broadcast over television or radio, or any seminar or meeting
whose attendees have been invited by any general solicitation or general advertising) was used by the Company or any of its representatives in connection with the offer and sale of the Forward Purchase Shares. 

(ix)    Regulation D Qualification. Neither the Company nor, to its knowledge, any of its affiliates, members,
officers, directors or beneficial shareholders of 20% or more of its outstanding securities, has experienced a disqualifying event as enumerated pursuant to Rule 506(d) of Regulation D under the Securities Act. 

(x)    No Brokers. No broker, finder or similar intermediary has acted for or on behalf of the Company or any of
its affiliates in connection with this Agreement or the transactions contemplated hereby and no broker, finder, agent or similar intermediary is entitled to any broker’s, finder’s or similar fee or other commission in connection therewith.

 (xi)    No Other Representations and Warranties; Non-Reliance. Except
for the specific representations and warranties contained in Sections 2(b) and (c) and in any certificate or agreement delivered pursuant hereto, none of the Company Parties has made, makes or shall be deemed to make any other express or
implied representation or warranty with respect to the Company, this offering, the proposed IPO or a potential Business Combination, and the Company Parties disclaim any such representation or warranty. Except for the specific representations and
warranties expressly made by the Purchaser in Section 2(a) and in any certificate or agreement delivered pursuant hereto, the Company Parties specifically disclaim that they are relying upon any other representations or
warranties that may have been made by the Purchaser Parties. 

  
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 3.    Settlement Date and Delivery 

(a)    Closing of Purchase of Securities. The consummation and settlement of the purchase and sale of the Forward
Purchase Shares hereunder (the “Closing”) shall be held at the same date and immediately prior to the Business Combination Closing (the date of the Closing being referred to as the “Closing Date”). At the Closing,
the Company will issue to the Purchaser the Forward Purchase Shares, each registered in the name of the Purchaser, against delivery of the Purchase Price in cash via wire transfer to an account specified in writing by the Company no later than five
business days prior to the Closing. 
 (b)    Conditions to Closing of the Company. The obligation of the Company
to sell the Forward Purchase Shares at the Closing under this Agreement shall be subject to the fulfillment, at or prior to the Closing of each of the following conditions, any of which, to the extent permitted by applicable laws, may be waived by
the Company: 
 (i)    Representations and Warranties Correct. The representations and warranties made by the
Purchaser in Section 2(a) hereof shall be true and correct in all material respects when made and shall be true and correct in all material respects on and as of the Closing Date and the IPO Closing, as the case may be,
(unless they specifically speak as of another date in which case they shall be true and correct in all material respects as of such date) with the same force and effect as if they had been made on and as of said date. 

(ii)    Covenants. All covenants, agreements and conditions contained in this Agreement to be performed by the
Purchaser on or prior to the Closing Date shall have been performed or complied with in all material respects. 

(iii)    Business Combination Closing. The Business Combination shall be consummated substantially concurrently
with the purchase of the Forward Purchase Shares. 
 (iv)    Performance of Covenants. The Purchaser shall have
performed, satisfied and complied in all material respects with the covenants, agreements and conditions required by this Agreement to be performed, satisfied or complied with by the Purchaser at or prior to the Closing. 

(v)    No Injunction. No order, writ, judgment, injunction, decree, determination, or award shall have been entered
by or with any governmental, regulatory, or administrative authority or any court, tribunal, or judicial, or arbitral body, and no other legal restraint or prohibition shall be in effect, preventing the purchase by the Purchaser of the Forward
Purchase Shares. 
 (c)    Conditions to Closing of the Purchaser. The obligation of the Purchaser to purchase
the Forward Purchase Shares at the Closing under this Agreement shall be subject to the fulfillment, at or prior to the Closing of each of the following conditions, any of which, to the extent permitted by applicable laws, may be waived by the
Purchaser: 
 (i)    Representations and Warranties Correct. The representations and warranties made by the
Company in Section 2(b) hereof shall be true and correct in all material respects when made and shall be true and correct in all material respects on and as of the Closing Date and the IPO Closing, as the case may be
(unless they specifically speak as of another date in which case they shall be true and correct in all material respects as of such date), with the same force and effect as if they had been made on and as of said date. 

  
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 (ii)    Covenants. All covenants, agreements and conditions
contained in this Agreement to be performed by the Company on or prior to the Closing Date shall have been performed or complied with in all material respects. 

(iii)    Blue Sky. The Company shall have obtained all necessary Blue Sky law permits and qualifications, or
secured an exemption therefrom, required by any state for the offer and sale of the Forward Purchase Shares. 

(iv)    Purchaser Consent. The Purchaser shall have given irrevocable written consent (in its capacity as a party
to this Agreement), which may be given by e-mail, to the Company confirming its commitment to purchase the Forward Purchase Shares (which it may withhold at its sole discretion), which consent shall be
withheld or granted no later than five (5) days after receipt of notification that the board of directors of the Company (the “Board”) will meet to consider entering into a definitive acquisition agreement for the Business
Combination. Prior to entering into any definitive agreement setting forth the terms and conditions of, and binding the Company (subject to any conditions and qualifications set forth in such agreement) to effect, a Business Combination, or any
material agreement to be executed in connection with such definitive agreement (collectively, a “Business Combination Agreement”), the Company shall give written notice to the Purchaser stating its bona fide intention to enter into
a Business Combination Agreement. The Company will provide the Purchaser with applicable materials and information in order for the Purchaser to evaluate whether to provide a consent to the proposed Business Combination, including the material terms
of the transaction and any other information reasonably requested by the Purchaser with respect to the proposed Business Combination, such materials and information to be provided subject to the terms of a
non-disclosure agreement to be entered between the Company and the Purchaser in accordance with applicable law (including Regulation FD under the Securities Exchange Act of 1934, as amended (the
“Exchange Act”)) and the Company’s contractual obligations; provided, that the Company shall have the right to refuse to provide any such materials or information if, in the opinion of the Company, acting reasonably and in good
faith having received the advice of counsel, the provision of such materials or information could violate applicable laws or regulations or result in any waiver of legal privilege of the Company; and provided, further, that if the target
entity’s equity or debt securities are traded on a securities exchange or over-the-counter market, prior to providing such materials and information, the Company
will first provide only the name of the potential target to a legal or compliance person designated by the Purchaser in writing as authorized to receive such information (such person, the “Designated Person”) so that the Purchaser
can determine if it has an internal restriction on the receipt of such materials or information. In addition, at the election of the Purchaser, the Company will use commercially reasonable efforts to allow the Purchaser to attend or participate in
due diligence sessions with and/or meetings with management of the target entity in a potential Business Combination, subject, in each case, to the Purchaser entering into a non-disclosure agreement with the
applicable target entity in a potential Business Combination and complying with other applicable rules and procedures established by such target entity. 

  
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 (v)    IPO Closing. The Company shall have consummated the IPO,
raising at least $500,000,000 in gross proceeds. 
 (vi)    Board Approval of Business Combination. The
consummation of the Business Combination shall be conditioned upon the approval of the Business Combination by a majority of the members of the Board and a majority of the independent directors of the Board. 

(vii)    Business Combination Closing. The Business Combination shall be consummated substantially concurrently
with the purchase of the Forward Purchase Shares. 
 (viii)    No Injunction. No order, writ, judgment,
injunction, decree, determination, or award shall have been entered by or with any governmental, regulatory, or administrative authority or any court, tribunal, or judicial, or arbitral body, and no other legal restraint or prohibition shall be in
effect, preventing the purchase by the Purchaser of the Forward Purchase Shares. 
 4.    Terms of the Forward Purchase
Shares The Forward Purchase Shares will be substantially identical to the Public Shares to be offered in the IPO except that the Forward Purchase Shares are being offered and sold pursuant to an exemption from the registration
requirements of the Securities Act and will be “restricted securities” within the meaning of Rule 144(a)(3) under the Securities Act. If in the future the Purchaser decides to offer, resell, pledge or otherwise transfer the Forward
Purchase Shares, such securities may be offered, resold, pledged or otherwise transferred only pursuant to: (a) registration under the Securities Act or (b) an available exemption from registration under the Securities Act. 

5.    Restrictions on Transfer 

(a)    Securities Law Restrictions. The Purchaser hereby agrees not to sell, transfer, pledge, hypothecate or
otherwise dispose of all or any part of the Forward Purchase Shares unless, prior thereto (i) a registration statement on the appropriate form under the Securities Act and applicable state securities laws with respect to the Forward Purchase
Shares proposed to be transferred shall then be effective or (ii) the Company has received an opinion of counsel for the Company that such registration is not required because such transaction is exempt from registration under the Securities
Act and the rules promulgated by the SEC thereunder and under all applicable state securities laws. All certificates representing the Forward Purchase Shares shall have endorsed thereon a legend substantially as follows: 

“THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, OR ANY STATE
SECURITIES LAWS AND NEITHER THE SECURITIES NOR ANY INTEREST THEREIN MAY BE OFFERED, SOLD, TRANSFERRED, PLEDGED OR OTHERWISE DISPOSED OF EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT OR SUCH LAWS OR AN EXEMPTION FROM
REGISTRATION UNDER SUCH ACT AND SUCH LAWS WHICH, IN THE OPINION OF COUNSEL, IS AVAILABLE.” 

  
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 In the case of Forward Purchase Shares delivered in book entry direct registration services form, such book
entry shall be subject to such annotation as is appropriate give effect to the notice and restrictions contemplated by the foregoing legend. 

(b)    Registration Rights. The Purchaser will be entitled to the same registration rights as the Sponsor and
agrees to enter into a registration rights agreement containing customary terms for transactions of the type contemplated by this Agreement, and in a form substantially similar to that entered into by the Sponsor, to be signed prior to or on the
Closing. 
 6.    Other Agreements. 

(a)    Further Assurances. Each of the Company and the Purchaser agrees to execute such further instruments and to
take such further action as may reasonably be necessary to carry out the intent of this Agreement. 

(b)    Notices. All notices and other communications given or made pursuant to this Agreement shall be in writing
and shall be deemed effectively given upon the earlier of actual receipt, or (i) personal delivery to the party to be notified, (ii) when sent, if sent by electronic mail or facsimile (if any) during normal business hours of the recipient,
and if not sent during normal business hours, then on the recipient’s next Business Day, (iii) five (5) Business Days after having been sent by registered or certified mail, return receipt requested, postage prepaid, or (iv) one (1)
Business Day after deposit with a nationally recognized overnight courier, freight prepaid, specifying next Business Day delivery, with written verification of receipt. All communications sent to the Company shall be sent to: RedBall Acquisition
Corp., 667 Madison Avenue, 16th Floor, New York, New York 10065, Attention: David Grochow, with a copy to the Company’s counsel at Fried, Frank, Harris, Shriver & Jacobson LLP. One
New York Plaza, New York, New York 10004, Attention: John M. Bibona and Joshua Wechsler. 
 (c)    Voting. The
Purchaser hereby agrees that if the Company seeks shareholder approval of a proposed Business Combination, then in connection with such proposed Business Combination, the Purchaser shall vote any Class A Shares owned by it in favor of any
proposed Business Combination. 
 (d)    No Short Sales. The Purchaser hereby agrees that neither it, nor any
person or entity acting on its behalf or pursuant to any understanding with it, will engage in any Short Sales with respect to securities of the Company prior to the Business Combination Closing. For purposes of this
Section 6(d), “Short Sales” shall include, without limitation, all “short sales” as defined in Rule 200 promulgated under Regulation SHO under the Exchange Act, and all types of direct and
indirect share pledges (other than pledges in the ordinary course of business as part of prime brokerage arrangements), forward sale contracts, options, puts, calls, swaps and similar arrangements (including on a total return basis), and sales and
other transactions through non-U.S. broker dealers or foreign regulated brokers. 

  
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 (e)    Cut Back; Lock-Up.
Notwithstanding anything else provided herein, (i) the Company has the right, in its sole discretion, to cut back the amount of Forward Purchase Shares which the Purchaser may purchase hereunder and (ii) the Company and the Purchaser agree
that the Purchaser shall not Transfer any Forward Purchase Shares until the earlier of (A) one year after the date of the Business Combination Closing and (B) subsequent to the Business Combination Closing, (x) if the closing price of
the Class A Shares equals or exceeds $12.00 per share (as adjusted for share sub-divisions, share capitalizations, reorganizations, recapitalizations and the like) for any 20 trading days within any 30-trading day period commencing at least 150 days after the Business Combination Closing or (y) the date on which the Company completes a liquidation, merger, amalgamation, share exchange, reorganization or
other similar transaction that results in all of the Company’s holders of the Public Shares having the right to exchange their Class A Shares for cash, securities or other property. As used in this Section 6(e),
“Transfer” shall mean the (a) sale of, offer to sell, contract or agreement to sell, hypothecate, pledge, grant of any option to purchase or otherwise dispose of or agreement to dispose of, directly or indirectly, or
establishment or increase of a put equivalent position or liquidation with respect to or decrease of a call equivalent position within the meaning of Section 16 of the Exchange Act, and the rules and regulations of the SEC promulgated
thereunder with respect to, any security, (b) entry into any swap or other arrangement that transfers to another, in whole or in part, any of the economic consequences of ownership of any security, whether any such transaction is to be settled
by delivery of such securities, in cash or otherwise, or (c) public announcement of any intention to effect any transaction specified in clause (a) or (b). 

(f)    Entire Agreement. This Agreement, together with any documents, instruments and writing that are delivered
pursuant hereto or referenced herein, constitute the entire agreement and understanding of the parties hereto in respect of its subject matter and supersedes all prior understandings, agreements or representations by or among the parties hereto,
written or oral, to the extent they relate in any way to the subject matter hereof or the transactions contemplated hereby. 

(g)    Modifications and Amendments. The terms and provisions of this Agreement may be modified or amended only by
written agreement executed by all parties hereto. 
 (h)    Waivers and Consents. The terms and provisions of
this Agreement may be waived, or consent for the departure therefrom granted, only by written document executed by the party entitled to the benefits of such terms or provisions. No such waiver or consent shall be deemed to be or shall constitute a
waiver or consent with respect to any other terms or provisions of this Agreement, whether or not similar. Each such waiver or consent shall be effective only in the specific instance and for the purpose for which it was given, and shall not
constitute a continuing waiver or consent. 
 (i)    Assignment. The rights and obligations under this Agreement
may not be assigned by any of the parties hereto without the prior written consent of the other parties; provided that the Purchaser may assign its rights and obligations to an affiliate without the prior consent of the other parties. No assignment
shall release the Purchaser of its obligations and liabilities under this Agreement. 
 (j)    Benefit. All
statements, representations, warranties, covenants and agreements in this Agreement shall be binding on the parties hereto and shall inure to the benefit of the respective successors and permitted assigns of each party hereto. Nothing in this
Agreement shall be construed to create any rights or obligations except among the parties hereto, and no person or entity shall be regarded as a third-party beneficiary of this Agreement. 

  
 11 

 (k)    Governing Law. This Agreement and the rights and
obligations of the parties hereunder shall be governed by the substantive laws of State of New York. 

(l)    Jurisdiction. The parties (i) hereby irrevocably and unconditionally submit to the jurisdiction of the
state courts of New York for the purpose of any suit, action or other proceeding arising out of or based upon this Agreement, (ii) agree not to commence any suit, action or other proceeding arising out of or based upon this Agreement except in
state courts of New York and (iii) hereby waive, and agree not to assert, by way of motion, as a defense, or otherwise, in any such suit, action or proceeding, any claim that it is not subject personally to the jurisdiction of the above-named
courts, that its property is exempt or immune from attachment or execution, that the suit, action or proceeding is brought in an inconvenient forum, that the venue of the suit, action or proceeding is improper or that this Agreement or the subject
matter hereof may not be enforced in or by such court. 
 (m)    Severability. In the event that any court of
competent jurisdiction shall determine that any provision, or any portion thereof, contained in this Agreement shall be unreasonable or unenforceable in any respect, then such provision shall be deemed limited to the extent that such court deems it
reasonable and enforceable, and as so limited shall remain in full force and effect. In the event that such court shall deem any such provision, or portion thereof, wholly unenforceable, the remaining provisions of this Agreement shall nevertheless
remain in full force and effect. 
 (n)    No Waiver of Rights, Powers and Remedies. No failure or delay by a
party hereto in exercising any right, power or remedy under this Agreement, and no course of dealing between the parties hereto, shall operate as a waiver of any such right, power or remedy of such party. No single or partial exercise of any right,
power or remedy under this Agreement by a party hereto, nor any abandonment or discontinuance of steps to enforce any such right, power or remedy, shall preclude such party from any other or further exercise thereof or the exercise of any other
right, power or remedy hereunder. The election of any remedy by a party hereto shall not constitute a waiver of the right of such party to pursue other available remedies. No notice to or demand on a party not expressly required under this Agreement
shall entitle the party receiving such notice or demand to any other or further notice or demand in similar or other circumstances or constitute a waiver of the rights of the party giving such notice or demand to any other or further action in any
circumstances without such notice or demand. 
 (o)    Survival of Representations and Warranties. All
representations and warranties made by the parties hereto in this Agreement or in any other agreement, certificate or instrument provided for or contemplated hereby, shall survive the execution and delivery hereof and any investigations made by or
on behalf of the parties. 
 (p)    Headings and Captions. The headings and captions of the various subdivisions
of this Agreement are for convenience of reference only and shall in no way modify or affect the meaning or construction of any of the terms or provisions hereof. 

(q)    Counterparts. This Agreement may be executed in one or more counterparts, all of which when taken together
shall be considered one and the same agreement and shall become effective when counterparts have been signed by each party and delivered to the other party, it being understood that both parties need not sign the same counterpart. In the event that
any signature is delivered by facsimile transmission or any other form of electronic delivery, such signature shall create a valid and binding obligation of the party executing (or on whose behalf such signature is executed) with the same force and
effect as if such signature page were an original thereof. 

  
 12 

 (r)    Construction. The words “include,”
“includes,” and “including” will be deemed to be followed by “without limitation.” Pronouns in masculine, feminine, and neuter genders will be construed to include any other gender, and words in the singular form will
be construed to include the plural and vice versa, unless the context otherwise requires. The words “this Agreement,” “herein,” “hereof,” “hereby,” “hereunder,” and words of similar import refer to
this Agreement as a whole and not to any particular subdivision unless expressly so limited. The parties hereto intend that each representation, warranty, and covenant contained herein will have independent significance. If any party hereto has
breached any representation, warranty, or covenant contained herein in any respect, the fact that there exists another representation, warranty or covenant relating to the same subject matter (regardless of the relative levels of specificity) which
such party hereto has not breached will not detract from or mitigate the fact that such party hereto is in breach of the first representation, warranty, or covenant. 

(s)    Mutual Drafting. This Agreement is the joint product of the Purchaser and the Company and each provision
hereof has been subject to the mutual consultation, negotiation and agreement of such parties and shall not be construed for or against any party hereto. 

7.    Indemnification Each party shall indemnify the others against any loss, cost or damages (including reasonable
attorney’s fees and expenses) incurred as a result of such party’s breach of any representation, warranty, covenant or agreement in this Agreement. 

8.    Termination. This Agreement may be terminated at any time prior to the Closing: 

(a)    by mutual written consent of the Company and the Purchaser; 

(b)    automatically: 

(i)    if the IPO is not consummated on or prior to December 31, 2020; 

(ii)    if the Business Combination is not consummated within 24 months from the IPO Closing, or such longer period as
gives effect to any extensions beyond such term effected pursuant to Charter; or 
 (iii)    if the Purchaser or the
Company becomes subject to any voluntary or involuntary petition under the United States federal bankruptcy laws or any state, non-US or other applicable insolvency law, in each case which is not withdrawn
within sixty (60) days after being filed, or a receiver, fiscal agent or similar officer is appointed by a court for business or property of the Purchaser or the Company, in each case which is not removed, withdrawn or terminated within sixty
(60) days after such appointment. 
 In the event of any termination of this Agreement pursuant to this
Section 8, the Purchase Price (and interest thereon, if any), if previously paid, and all Purchaser’s funds paid in connection herewith shall be promptly returned to the Purchaser, and thereafter this Agreement shall
forthwith become null and void and have no effect, without any liability on the part of the Purchaser or the Company and their respective directors, officers, employees, partners, managers, members, or shareholders and all rights and obligations of
each party shall cease; provided, however, that nothing contained in this Section 8 shall relieve either party from liabilities or damages arising out of any fraud or willful breach by such party of any of its
representations, warranties, covenants or agreements contained in this Agreement. 

  
 13 

 9.    Disclosure The Purchaser hereby acknowledges that
(a) the terms of this Agreement will be disclosed in the Registration Statement, (b) this Agreement will be filed with the SEC as an exhibit to the Registration Statement and (c) the Company will disclose the terms of this Agreement
to potential IPO investors and to potential Business Combination targets. 
 10.    Waiver of Claims Against Trust
The Purchaser hereby acknowledges that it is aware that the Company will establish a Trust Account for the benefit of its public shareholders upon the IPO Closing. The Purchaser, for itself and its affiliates, hereby agrees that it has no right,
title, interest or claim of any kind in or to any monies held in the Trust Account, or any other asset of the Company as a result of any liquidation of the Company. The Purchaser hereby agrees that it shall have no right of set-off or any right, title, interest or claim of any kind (“Claim”) to, or to any monies in, the Trust Account, and hereby irrevocably waives any Claim to, or to any monies in, the Trust Account that it
may have now or in the future. In the event the Purchaser has any Claim against the Company under this Agreement, the Purchaser shall pursue such Claim solely against the Company and its assets outside the Trust Account and not against the property
or any monies in the Trust Account. 
 [Signature Page Follows] 

  
 14 

 IN WITNESS WHEREOF, the undersigned have executed this Agreement to be effective as
of the date first set forth above. 
  

					
	 PURCHASER:
  

[•]

		
	By:	 	  

		 	Name:	 	[•]
		 	Title	 	[•]
	
	 Address for Notices
  

E-mail: [•]
  

COMPANY:
  

REDBALL ACQUISITION CORP.
  

		
	By:	 	  

		 	Name:	 	[•]
		 	Title	 	[•]

 Signature Page to Forward Purchase AgreementEX-10.10

 Exhibit 10.10 

RETAINER AGREEMENT 
 This Retainer Agreement
(this “Agreement”) is made this 26 day of July 2020, by and between Rice, Hadley, Gates & Manuel LLC, a California limited liability company (“RHGM”) and RedBall Acquisition Corp., a Cayman Islands exempted company
(“Client” or “the Company”). 
 1.    Services Provided. The principals of RHGM – Condoleezza
Rice, Stephen J. Hadley, Robert Gates, and Anja Manuel (the “Principals”), and their team – will be available to consult with the board of directors and senior management of the Company at reasonable mutually agreed times and dates,
to advise the Company concerning various strategic issues related to the global business and political environment, as well as countries and markets the Company may want to enter, as set out in detail in Schedule A. 

2.    No Lobbying. RHGM will not engage in any activities that would require it or its Principals to register under the
Honest Leadership and Open Government Act of 2007 (“HLOGA”), Foreign Agents Registration Act (“FARA”), or similar U.S. lobbying laws. RHGM shall not represent the Company, its officers, or employees, in any transaction, and
neither the Company nor RHGM shall make any claim to any such representation in any public or private communication. Specifically, speeches or events with RHGM principals will not include U.S. government officials. 

3.    Compensation; Waiver of Claims Against Trust Account. In consideration for providing the Services, RHGM will receive
$300,000 per year for the term of this Agreement, paid in four equal quarterly payments in advance, with each quarterly payment due and payable following receipt of invoice on the first day of the month of each calendar quarter (with the first month
of each calendar quarter being, respectively, January 1, April 1, July 1, and October 1), or the pro rata share thereof. 
 In addition, RHGM will
receive 30,000 Class B ordinary shares of the Company. RHGM acknowledges and agrees that in connection with its receipt of the shares, RHGM will be required to enter into a securities assignment agreement, letter agreement and registration and
shareholder rights agreement on substantially similar terms as other recipients of Class B ordinary shares. RHGM acknowledges that it is aware that the Company will establish a Trust Account for the benefit of its public shareholders upon the
closing of its initial public offering, and acknowledges and agrees on behalf of itself, the Principals, and its other affiliates (collectively, the “RHGM Persons”) that the RHGM Persons have no right, title, interest or claim of any kind
in or to any monies held in the Trust Account, or any other asset of the Company as a result of any liquidation of the Company. RHGM agrees that none of RHGM or any other RHGM Person shall have any right of set-off or any right, title, interest or
claim of any kind (“Claim”) to, or to any monies in, the Trust Account, and hereby irrevocably waive any Claim to, or to any monies in, the Trust Account that any RGHM Person may have now or in the future. In the event any RHGM Person has
any Claim against the Company under this Agreement, the RHGM Person shall pursue such Claim solely against the Company and its assets outside the Trust Account and not against the property or any monies in the Trust Account. 

 4.     Expenses. In addition to the compensation described in
Section 3 of this Agreement, the Company will reimburse RHGM for the reasonable travel expenses of its Principals incurred in performing the Services that have been pre-approved by the Company. 

5.    Other Client Relationships. The Company agrees that this Agreement does not limit RHGM’s ability to take on
clients that are potential or actual competitors of the Company. RHGM agrees that, before it takes on any work for a firm that could be considered a direct competitor of the Company, it will consult with the Company’s senior management. It is
possible that during the term of this Agreement, some of the present or future clients of RHGM will be engaged in activity that puts them in competition with the Company (including its subsidiaries) or even in legal or other disputes with the
Company. RHGM shall provide prompt notice to the Company should any such conflict or potential conflict of interest arise. The Company agrees that RHGM may continue to work for or to engage present or future clients even if the interests of such
clients are directly adverse to those of the Company, with the sole exception that RHGM will not participate in any legal or regulatory proceeding on behalf of any party adverse to the Company and/or its subsidiaries or affiliates. 

The Company is free to obtain consulting services comparable to those provided by RHGM from any other person or entity, including competitors of RHGM. 

6.    Confidentiality. RHGM and its Principals and employees will keep confidential all non-public information provided or
otherwise made available by the Company and its affiliates. At no time will RHGM (or its Principals or employees) use or disclose any confidential or proprietary information received or otherwise made available by the Company and/or its affiliates
without the prior written consent of the Company. 
 RHGM acknowledges and agrees that the Company is authorized to file this Agreement with the SEC as an
exhibit to the Company S-1 and as a result, the Agreement will be publicly available. Except as otherwise contemplated by section 1 of this Agreement or this section 6, or otherwise required or requested by law, regulation, court or other tribunal,
or regulator, neither party hereto (nor any of their affiliates) will make any public or written announcements about the relationship or Services without the prior approval of the other. 

7.    Ownership and Return of Materials Received from the Company. RHGM agrees that this Agreement does not grant RHGM any
ownership or other rights to any property, information or materials provided or otherwise made available by the Company (“Company Materials”), that such Company Materials will remain the sole and exclusive property of Company, that the
Company will own any derivative works, designs, improvements, discoveries or other ideas relating to any Company Materials used in providing the Services (“Company Derivative Works”), and that, to the extent permitted by law, such Company
Derivative Works will be “works made for hire” as that term is defined in the U.S. Copyright Act. Further, RHGM hereby assigns the Company all right, title and interest RHGM may have in any Company Derivative Works. RHGM will retain its
own files, including Company Materials and Company Derivative Works, related to RHGM’s work and this Agreement in accordance with RHGM’s records retention policy. The RHGM records retention policy is to retain both hard copy and electronic
files for three years, with the exception of administrative documents which are kept at least seven years, unless directed otherwise by a client. Upon written request, RHGM (or its Principals or employees) will return to the Company all papers,
property, and other materials received from the Company and/or its affiliates promptly upon receipt of payment for all outstanding fees and expenses owed by the Company to RHGM, provided that RHGM has not already destroyed these materials pursuant
to its records retention policy. Further, RHGM shall return or destroy materials following the expiration of this Agreement in accordance with its records retention policy. 

  
 2 

 8.    Liability and Hold Harmless. Neither the Company nor RHGM and its
Principals, shall be liable to the other party, and the Company shall indemnify RHGM as provided in Schedule B. 
 9.    Term.
The term of this Agreement shall be two (2) years commencing on the effective date and shall be automatically extended for succeeding one-year terms, provided however that either party may terminate this Agreement at any time by giving the
other party 30 days advance written notice. Upon termination, all obligations set forth in this Agreement shall cease except for the obligations set forth in Sections 3 and 4 (Compensation; Waiver of Claim Against Trust Account and Expenses), 6
(Confidentiality), 7 (Ownership and Return of Materials Received from the Company), and 8 (Liability and Hold Harmless), which such sections shall survive termination. 

10.     Independent Contractor Status. This Agreement creates an independent contractor relationship, and not an employer-employee relationship, partnership, joint venture, or other business relationship. Neither party hereto has, or shall be deemed to have, any authority to legally obligate or bind the other party by virtue
of this Agreement or the independent contractor relationship created thereby. The Company shall not be responsible for payment of any taxes (including without limitation, federal and state income taxes, social security taxes, unemployment taxes, and
any other taxes or business license fees required), worker’s compensation, unemployment insurance or other contributions on behalf of RHGM. 

11.    Complete Agreement; Amendment or Extension. This Agreement forms the complete and exclusive statement of the terms of
RHGM’s engagement by the Company. The terms of this Agreement supersede any and all other agreements, promises or representations made to the Company by anyone, whether oral or written, regarding the subject matters of this Agreement. This
Agreement may be amended or extended only in a writing signed by the parties hereto. Any amendment or extension so executed shall be binding on the parties hereto. 

12.    Compliance with Laws. RHGM and the Company shall each comply with all applicable laws, rules and regulations,
including all applicable U.S. Federal and foreign anti- bribery/anticorruption laws, including the U.S. Foreign Corrupt Practices Act, in connection with the provision of Services. 

13.    Applicable Law. This Agreement will be governed by, and construed in accordance with, the laws of the State of
California without regard to any conflicts of laws rules. 
 14.     Counterparts. This Agreement may be executed in
counterparts, each of which shall be deemed an original, and all of which taken together shall constitute one and the same instrument. 

  
 3 

 IN WITNESS WHEREOF, the Parties have executed this Agreement on the 26 day of July 2020. 

 

			
	RedBall Acquisition Corp.
		
	By:	 	 /s/ Gerry Cardinale

	Name:	 	Gerry Cardinale
	Title:	 	Co-Chairman

 Rice, Hadley, Gates & Manuel LLC 
  

			
	By:	 	 /s/ Anja Manuel

	Name:	 	Anja Manuel
	Title:	 	Principal

  
 4 

 Schedule A to Retainer Agreement 

Between RHGM and RedBall Acquisition Corp., dated 26 July 2020. 

 Schedule B

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