Document:

Exhibit 10.1

 

LOAN AND SECURITY AGREEMENT

 

This
Loan and Security Agreement (this “Agreement”),
dated as of August ___, 2016, is by and among Creative Realities, Inc., a Minnesota corporation (“CRI”), Creative
Realities, LLC, a Delaware limited liability company (“CRLLC”), Broadcast International, Inc., a Utah corporation
(“BII”), and Conexus World Global, LLC, a Kentucky limited liability company (“Conexus,” and collectively
referred to together with CRI, CRLLC and BII as the “Borrower”); and Slipstream Communications, LLC, an
Anguillan limited liability company (“Lender”).

 

INTRODUCTION

 

Borrower
desires to obtain the Term Loan and other financial accommodations from Lender for the purpose of (i) refinancing the obligations
of Borrower owed to Allied Affiliated Lending, L.P. in connection with the Factoring Agreement, as defined below, (ii) paying
off certain obligations under settlement arrangements in effect as of the date hereof and (iii) to obtain working capital, and
Lender is willing to provide the Term Loan in accordance with the terms and conditions of this Agreement. Capitalized terms used
and not otherwise defined herein shall have the meanings assigned to them in Schedule A.

 

AGREEMENT

 

Now,
Therefore, in consideration of the foregoing premises and the
mutual covenants herein contained, the parties hereby agree as follows:

 

		1.	AMOUNT
    AND TERMS OF CREDIT

 

1.1             
Term Loan. (a) Subject to the terms and conditions of this Agreement, Lender agrees to make the Term Loan to Borrower on
the Closing Date in the initial original principal amount of $3,000,000, with Lender having the right, but not the obligation,
to make additional Advances to Borrower, up to the Loan Limit, on the basis described in paragraph (b) below. The Term Loan, together
with any other Advances made by Lender to Borrower hereunder, shall be evidenced by, and be repayable in accordance with the terms
of, the Note and this Agreement.

 

(b)             Lender
shall have the right but not the obligation, in its sole and complete discretion, to provide additional Advances to Borrower in
an aggregate amount of $1,000,000.

 

1.2             
Use of Proceeds; Amendment of Factoring Agreement. (a) Borrower shall use the proceeds of the Term Loan and all other Advances
solely for (i) the payment of all amounts due and owing by Borrower to Allied Affiliated Lending, L.P. (the “Senior Lender”)
pursuant to the Factoring Agreement, and (ii) payment of settled arrangements up to the amounts set forth on Schedule
1.2 attached hereto, (iii) working capital purposes, and (iv) such other purposes as Lender may in its sole and complete discretion
permit.

 

     

     

    

 

(b)             
On the Closing Date: (i) an amount of proceeds of the Term Loan sufficient to satisfy all amounts due and owing to the Senior
Lender shall be funded directly by Lender into an account of the Senior Lender, and the Lender shall obtain an agreement from
the Senior Lender satisfactory in form to the Lender in its sole discretion, among other things, in favor of the Lender and assigning
all of the rights, title and interest of the Senior Lender under the Factoring Agreement (specifically including all rights of
the Senior Lender under the financing statements filed on form UCC-1 in respect of the collateral security granted by the Borrower
to the Senior Lender under the Factoring Agreement); and (ii) the remaining amount of proceeds of the Term Loan shall be deposited
into an account of the Borrower under the terms and conditions of this Agreement; and (iii) at the close of business on the Closing
Date, the Factoring Agreement shall be deemed amended and restated in the form of this Agreement.

 

1.3             
Single Loan. The Term Loan and all of the other Obligations of Borrower to Lender arising in connection with this Agreement
shall constitute one general obligation of Borrower, secured by all of the Collateral.

 

1.4             
Interest. (a) Borrower shall pay interest to Lender on the outstanding balance of the Loan at the Loan Rate. All computations
of interest shall be made by Lender on the basis of a 360-day year, in each case for the actual number of days occurring in the
period for which such interest or fee is payable. In no event will Lender charge interest at a rate exceeding the highest rate
of interest permissible under any law that a court of competent jurisdiction shall, in a final determination, deem applicable.

 

(b)             (i)
Interest shall accrue on the principal balance of the Term Loan and shall be paid on a monthly basis as specified in the Note,
(ii) all then-accrued but unpaid interest shall be paid on the Maturity Date, as the same may be extended in the manner contemplated
in the Note, and (iii) if any interest accrues or remains payable after the Termination Date, interest shall be paid upon demand
made by Lender.

 

(c)            
Effective upon the occurrence of an Event of Default and so long as the same shall be continuing, the Loan Rate shall automatically
be increased by six percentage points per annum (6.0%) (such increased rate, the “Default Rate”). In
the event that the Loan Rate or the Default Rate exceeds the highest rate of interest permissible under applicable law, then the
Loan Rate and/or the Default Rate shall be the maximum amount as allowed by applicable law.

 

(d)             If
any interest or any other payment to Lender under this Agreement becomes due and payable on a day other than a Business Day, such
payment date shall be extended to the next succeeding Business Day.

 

1.5             
Receipt of Payments. Borrower shall make each payment under this Agreement (other than payments made pursuant to Section
1.6) without set-off, counterclaim or deduction, and free and clear of all Taxes, not later than 5:00 p.m., New York City time
on the day when due in lawful money of the United States of America in immediately available funds to the Payment Account. For
purposes of computing interest and fees, all payments shall be deemed received by Lender on the day of receipt of immediately
available funds.

 

    	 	2	 

     

    

 

1.6             
Warrant; Extension Warrant. On the Closing Date, CRI will execute and deliver to the Lender the Warrant in substantially
the form attached hereto as Exhibit B. In the event that CRI elects to exercise its right under the Note to extend the
Maturity Date for the one additional one-year term contemplated in the Note, then, as a condition to the effectiveness of such
election, CRI shall execute and deliver to the Lender an Extension Warrant.

 

		2.	CONDITION
    PRECEDENT

 

	 	(a)	Lender
    shall not be obligated to make any Advance, or to perform any other action hereunder, until, all in form and substance satisfactory
    to Lender and its counsel:

 

	 	(i)	the
    Loan Documents have been executed and delivered by the Borrower on or before the Closing Date, including for purposes of clarity
    appropriate UCC-1 financing statements and UCC-3 amendments to financing statements;

 

	 	(ii)	the
    Senior Lender Assignment Agreement has been executed and delivered by the appropriate parties and the documents contemplated
    thereby as conditions precedent have been satisfied;

 

	 	(iii)	Lender
    has received UCC, judgment, and tax lien search results with respect to Borrower from each Borrower’s jurisdiction of
    formation; and

 

	 	(iv)	Subordination
    Agreements have been executed and delivered by each CRI Noteholder.

 

	 	(b)	The
    obligations of the Lender hereunder in connection with the Closing are subject to the following conditions being met:

 

		(i)	The
accuracy in all material respects when made and on the Closing Date of the representations and warranties of the Borrower contained
herein (unless as of a specific date therein);

		 	 

		(ii)	all
obligations, covenants and agreements of the Borrower required to be performed at or prior to the Closing Date shall have been
performed;

		 	 

		(iii)	the
delivery by the Borrower of the items set forth in Section 2.(a) of this Agreement; and

		 	 

		(iv)	there
shall have been no Material Adverse Effect with respect to the Borrower since the date hereof.

 

    	 	3	 

     

    

 

	 	3.	REPRESENTATIONS,
    WARRANTIES AND COVENANTS

 

To
induce Lender to enter into this Agreement and to make the Loans, each Borrower hereby jointly and severally represents and warrants
to Lender (each of which representations and warranties shall survive the execution and delivery of this Agreement), and promises
to and agrees with Lender until the Termination Date as follows:

 

3.1             
Corporate Existence; Compliance with Law. Each Borrower: (a) is, as of the Closing Date, and will continue to be (i) a
corporation duly organized, validly existing and in good standing under the laws of the jurisdiction of its incorporation or organization,
(ii) duly qualified to do business and in good standing in each other jurisdiction where its ownership or lease of property or
the conduct of its business requires such qualification, except where the failure to be so qualified could not reasonably be expected
to have a Material Adverse Effect, and (iii) in compliance with all Requirements of Law, except to the extent failure to comply
therewith could not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect; and (b) has and
will continue to have (i) the requisite corporate power and authority and the legal right to execute, deliver and perform its
obligations under the Loan Documents, and to own, pledge, mortgage or otherwise encumber and operate its properties, to lease
the property it operates under lease, and to conduct its business as now, heretofore or proposed to be conducted, and (ii) all
licenses, permits, franchises, rights, powers, consents or approvals from or by all Persons or Governmental Authorities having
jurisdiction over such Borrower that are necessary or appropriate for the conduct of its business.

 

3.2             
Executive Offices; Corporate or Other Names. (a) Each Borrower’s name as it appears in official filings in the state
of its incorporation or organization, (b) the type of entity of each Borrower, (c) the organizational identification number issued
by each Borrower’s state of incorporation or organization or a statement that no such number has been issued, (d) each Borrower’s
state of organization or incorporation, and (e) the location of each Borrower’s chief executive office, corporate offices,
other locations of Collateral and locations where records with respect to Collateral are kept, are as set forth in Disclosure
Schedule 3.2 and, except as set forth in such schedule, such locations have not changed during the preceding 12 months.

 

3.3             
Corporate Power; Authorization; Enforceable Obligations. The execution, delivery and performance by each Borrower of the
Loan Documents to which it is a party, and the creation of all Liens provided for herein and therein: (a) are and will continue
to be within the Borrower’s power and authority; (b) have been and will continue to be duly authorized by all necessary
or proper action; (c) are not and will not be in violation of any Requirement of Law or, except as set forth in Disclosure
Schedule 3.3, conflict with, or constitute a default (or an event that with notice or lapse of time or both would become a
default) under, result in the creation of any Lien upon any of the properties or assets of Borrower, or give to others any rights
of termination, amendment, acceleration or cancellation (with or without notice, lapse of time or both) of, any agreement, credit
facility, debt or other instrument (evidencing a Borrower debt or otherwise) or other understanding to which Borrower is a party
or by which any property or asset of Borrower is bound or affected or any other Contractual Obligation of Borrower; (d) do not
and will not result in the creation or imposition of any Lien (other than Permitted Encumbrances) upon any of the Collateral;
and (e) do not and will not require the consent or approval of any Governmental Authority or any other Person. As of the Closing
Date, each Loan Document shall have been duly executed and delivered on behalf of Borrower, and each such Loan Document upon such
execution and delivery shall be and will continue to be a legal, valid and binding obligation of Borrower, enforceable against
it in accordance with its terms, except as such enforcement may be limited by bankruptcy, insolvency and other similar laws affecting
creditors’ rights generally. The shares issuable upon exercise of the Warrants, when issued in accordance with the terms
of the Warrants, will be validly issued, fully paid and non-assessable, free and clear of all Liens imposed by any Borrower other
than restrictions on transfer provided for in the Transaction Documents and applicable securities laws.

 

3.4             
Financial Statements and Projections; Books and Records. All Financial Statements are true, correct and complete and reflect
fairly and accurately the financial condition of Borrower (on a consolidated basis) as of the date thereof in accordance with
GAAP, except (solely with respect to any interim Financial Statements) the absence of footnotes and normal year-end adjustments.
Borrower shall keep adequate Books and Records with respect to the Collateral and its business activities in which proper entries,
reflecting all consolidated and consolidating financial transactions, and payments and credits received on, and all other dealings
with, the Collateral, will be made in accordance with GAAP and all Requirements of Law and on a basis consistent with the Financial
Statements.

 

    	 	4	 

     

    

 

3.5             
Material Adverse Change. Since the date of Borrower’s most recently audited Financial Statements, no events have
occurred that alone or in the aggregate has had or could reasonably be expected to have a Material Adverse Effect. Except as set
forth in Disclosure Schedule 3.5, Borrower is not in default, and to Borrower’s knowledge no third party is in default,
under or with respect to any of its Contractual Obligations, that alone or in the aggregate has had or could reasonably be expected
to have a Material Adverse Effect.

 

3.6             
Factoring Agreement. (a) Disclosure Schedule 3.6(a) sets forth a correct and complete list of all Accounts (as defined
in the Factoring Agreement) sold by the Borrower to the Senior Lender, including the name and address of the Account debtor, the
invoice date and number, purchase order number and the outstanding amount; provided however Disclosure Schedule 3.6(a)
shall not include any Accounts as to which the Senior Lender has been paid in full or which the Borrower has repurchased from
the Senior Lender and paid in full for such repurchase (the Accounts required to be listed on Disclosure Schedule 3.6(a)
being the “Outstanding Accounts”). Except as set forth on Disclosure Schedule 3.6(a), all Outstanding
Accounts are “With Recourse” (as defined in the Factoring Agreement). To the best of Borrower’s knowledge, no
Outstanding Accounts are being “Disputed” (as defined in the Factoring Agreement). Borrower has no knowledge of any
reason why the Outstanding Accounts are not collectible in full. (b) Borrower is not in default of or in breach of any of its
representations, warranties or covenants in the Factoring Agreement. (c) The amount of the “Reserve” (as
defined in the Factoring Agreement) is set forth on Disclosure Disclosure Schedule 3.6(c), and except as set forth on Disclosure
Schedule 3.6(c) Borrower does not owe any amounts to the Senior Lender. (d) The Factoring Agreement has not been amended or
modified or any of its provisions waived and Borrower has not assigned any of its rights thereunder.

 

3.7             
Real Estate; Property. The real estate listed in Disclosure Schedule 3.7 constitutes all of the real property owned,
leased, or used by Borrower in its business, and Borrower will not execute any material agreement or contract in respect of such
real estate after the date of this Agreement without giving Lender written notice thereof. Borrower holds and will continue to
hold good and marketable fee simple title to all of its owned real estate, and good and marketable title to all of its other properties
and assets, and valid and insurable leasehold interests in all of its leases (both as lessor and lessee, sublessee or assignee),
and none of the properties and assets of Borrower are or will be subject to any Liens, except Permitted Encumbrances.

 

    	 	5	 

     

    

 

3.8             
Outstanding Indebtedness. All outstanding Indebtedness of Borrower as of the Closing Date, including a statement as to
whether such Indebtedness is secured or unsecured and, if secured, what constitutes the collateral security therefor, is disclosed
on Disclosure Schedule 3.8.

 

3.9             
Government Regulation. Borrower is not subject to or regulated under any federal or state statute, rule or regulation that
restricts or limits such Person’s ability to incur Indebtedness, pledge its assets, or to perform its obligations under
the Loan Documents. The making of the Loan, the application of the proceeds and repayment thereof, and the consummation of the
transactions contemplated by the Loan Documents do not and will not violate any Requirement of Law.

 

3.10          
Taxes. Except as disclosed in Disclosure Schedule 3.10, all Tax returns, reports and statements required by any
Governmental Authority to be filed by Borrower has, as of the Closing Date, been filed and will, until the Termination Date, be
filed with the appropriate Governmental Authority and no Tax Lien has been filed against Borrower or its property. Proper and
accurate amounts have been and will be withheld by Borrower from its employees for all periods in compliance with all Requirements
of Law and such withholdings have and will be timely paid to the appropriate Governmental Authorities. Except as described on
Disclosure Schedule 3.9, (i) no Borrower is liable for any Taxes of any other Person pursuant to any agreement, and (ii)
to Borrower’s knowledge, no Borrower is liable for any Taxes as a transferee.

 

3.11          
Litigation. No Litigation is pending or, to the knowledge of Borrower, threatened by or against Borrower or against its
properties or revenues (a) with respect to any of the Loan Documents or any of the transactions contemplated hereby or thereby,
or (b) that could reasonably be expected to have a Material Adverse Effect. Except as set forth in Disclosure Schedule 3.11,
as of the Closing Date there is no Litigation pending or threatened against Borrower that seeks damages in excess of $10,000 or
injunctive relief, or that alleges criminal misconduct of Borrower. Borrower shall notify Lender promptly in writing upon learning
of the existence, threat or commencement of any Litigation against Borrower or any allegation of criminal misconduct against Borrower.

 

3.12          
Intellectual Property. As of the Closing Date, Borrower owns, or is licensed to use, all Intellectual Property necessary
to conduct its business as currently conducted except for such Intellectual Property the failure of which to own or license could
not reasonably be expected to have a Material Adverse Effect. Borrower will maintain the patenting and registration of all Intellectual
Property with the United States Patent and Trademark Office, the United States Copyright Office, or other appropriate Governmental
Authority and Borrower will promptly patent or register, as the case may be, all material new Intellectual Property.

 

3.13          
Conduct of Business. Borrower (a) shall conduct its business substantially as now conducted or as otherwise permitted hereunder,
and (b) shall at all times maintain, preserve and protect all of the Collateral and Borrower’s other property, used or useful
in the conduct of its business and keep the same in good repair, working order and condition (ordinary wear and tear excepted)
and make, or cause to be made, all necessary or appropriate repairs, replacements and improvements thereto consistent with industry
practices.

 

    	 	6	 

     

    

 

3.14          
SEC Filings. CRI has filed all reports, schedules, forms, statements and other documents required to be filed by CRI under
the Securities Act and the Exchange Act, including pursuant to Section 13(a) or 15(d) thereof, for the two years preceding the
date hereof (the foregoing materials, including the exhibits thereto and documents incorporated by reference therein, being collectively
referred to herein as the “SEC Reports”) on a timely basis or has received a valid extension of such time of
filing and has filed any such SEC Reports prior to the expiration of any such extension, except as set forth on Disclosure
Schedule 3.14. As of their respective dates, the SEC Reports complied in all material respects with the requirements of the
Securities Act and the Exchange Act, as applicable, and none of the SEC Reports, when filed, contained any untrue statement of
a material fact or omitted to state a material fact required to be stated therein or necessary in order to make the statements
therein, in the light of the circumstances under which they were made, not misleading. CRI has never been an issuer subject to
Rule 144(i) under the Securities Act.

 

3.15          
Solvency. Each of the Borrowers is solvent.

 

3.16    
      Full Disclosure. No information contained in any Loan Document, the Financial
Statements or any written statement furnished by or on behalf of Borrower under any Loan Document, or to induce Lender to
execute the Loan Documents, contains any untrue statement of a material fact or omits to state a material fact necessary to
make the statements contained herein or therein not misleading in light of the circumstances under which they were
made.

 

3.17          
Reservation of Securities. CRI shall maintain a reserve from its duly authorized shares of Common Stock for issuance pursuant
to the Transaction Documents in such amount as may then be required to issue all of the shares underlying the Warrants.

 

3.18          
Further Assurances. At any time and from time to time, upon the written request of Lender and at the sole expense of Borrower,
Borrower shall promptly and duly execute and deliver any and all such further instruments and documents and take such further
action as Lender may reasonably deem desirable (a) to obtain the full benefits of this Agreement and the other Loan Documents,
(b) to protect, preserve and maintain Lender’s rights in any Collateral, or (c) to enable Lender to exercise all or any
of the rights and powers herein granted.

 

		4.	REPORTS
    AND NOTICES

 

4.1             
Reports and Information. From the Closing Date until the Termination Date, Borrower shall deliver to Lender such reports
and information as Lender may reasonably request.

 

4.2             
Notices. Borrower shall advise Lender promptly, in reasonable detail, of: (a) any Lien, other than Permitted Encumbrances,
attaching to or asserted against any of the Collateral; or (b) the occurrence of any Default or other event that has had or could
reasonably be expected to have a Material Adverse Effect.

 

    	 	7	 

     

    

 

		5.	NEGATIVE
    COVENANTS

 

Borrower
covenants and agrees that, without Lender’s prior written consent, from the Closing Date until the Termination Date, Borrower
shall not, directly or indirectly, by operation of law or otherwise:

 

(a)            form
any subsidiary or merge with or into, consolidate with, acquire all or substantially all of the assets or capital stock of, or
otherwise combine with or make any investment in or make any loan or advance to, any Person;

 

(b)            cancel
any debt owing to it or create, incur, assume or permit to exist any Indebtedness, except: (i) the Obligations, (ii) Indebtedness
existing as of the Closing Date (including increases, extensions, renewals and replacements thereof) and listed on Disclosure
Schedule 3.8, (iii) deferred Taxes, (iv) by endorsement of Instruments or items of payment for deposit to the general account
of Borrower, (v) Purchase Money Indebtedness, (v) unsecured Indebtedness incurred after the Closing Date that is junior to the
Obligations in an aggregate amount outstanding at any time not to exceed $_______;

 

(c)            make
any changes in any of its business objectives, purposes, or operations that could reasonably be expected to adversely affect repayment
of the Obligations or could reasonably be expected to have a Material Adverse Effect or engage in any business other than that
presently engaged in or proposed to be engaged in on the Closing Date, or amend its Articles of Incorporation (or Articles or
Certificate of Organization, as applicable) or Bylaws or other organizational documents;

 

(d)            create
or permit any Lien on any of its properties or assets, except for Permitted Encumbrances including those set forth on Disclosure
Schedule 5(d);

 

(e)            sell,
transfer, issue, convey, assign or otherwise dispose of any of its material assets or properties;

 

(f)             change
(i) its name as it appears in official filings in the state of its incorporation or organization, (ii) its chief executive office,
corporate offices or other Collateral locations, or location of its records concerning the Collateral, (iii) the type of legal
entity that it is, (iv) its organization identification number, if any, issued by its state of incorporation or organization,
or (v) its state of incorporation or organization, in each instance without giving at least 30 days prior written notice thereof
to Lender and taking all actions, at Borrower’s expense, deemed necessary or appropriate by Lender to continuously protect
and perfect Lender’s Liens upon the Collateral; and

 

(g)           make
or permit any Restricted Payment.

 

    	 	8	 

     

    

 

		6.	SECURITY
    INTEREST

 

6.1             
Grant of Security Interest. As collateral security for the prompt and complete payment and performance of the Obligations,
each Borrower hereby grants to the Lender a security interest in and Lien upon all of its property and assets, whether real or
personal, tangible or intangible, and whether now owned or hereafter acquired, or in which it now has or at any time in the future
may acquire any right, title, or interest, including without limitation all of the following property (collectively, the “Collateral”):

 

(i)      all
Accounts, as such capitalized term is defined in the Code;

 

(ii)     all
Deposit Accounts, as such capitalized term is defined in the Code, all other bank accounts and all funds on deposit therein;

 

(iii)    all
money, cash and cash equivalents;

 

(iv)    all
Investment Property, as such capitalized term is defined in the Code;

 

(v)     all
stock;

 

(vi)    all
Goods, including Inventory, Equipment and Fixtures, as such capitalized terms are defined in the Code;

 

(vii)   all
Chattel Paper, Documents and Instruments, as such capitalized terms are defined in the Code;

 

(viii) all
Books and Records;

 

(ix)   all
General Intangibles, including all Intellectual Property, contract rights, choses in action, Payment Intangibles and Software,
as such capitalized terms are defined in the Code;

 

(x)    all
Letter-of-Credit Rights, as such capitalized term is defined in the Code;

 

(xi)   all
Supporting Obligations, as such capitalized term is defined in the Code; and

 

(xii)   to
the extent not otherwise included, all Proceeds (as such capitalized term is defined in the Code), tort claims, insurance claims
and other rights to payment not otherwise included in the foregoing, and products of all and any of the foregoing and all accessions
to, substitutions and replacements for, and rents and profits of, each of the foregoing.

 

6.2             
Other Agreements and Acknowledgments. Each Borrower and Lender agree that this Agreement creates, and is intended to create,
valid and continuing Liens upon the Collateral in favor of Lender in the manner described herein. Borrower represents, warrants
and promises to Lender that: (i) Borrower has rights in and the power to transfer each item of the Collateral upon which it purports
to grant a Lien pursuant to the Loan Documents, free and clear of any and all Liens or claims of others, other than Permitted
Encumbrances; (ii) the security interests granted pursuant to this Agreement will, upon (A) completion of filings and other actions
required under applicable law and (B) the satisfaction in full of all obligations owing to the Senior Lender in connection with
the Factoring Agreement and the execution and delivery of the Senior Lender Assignment Agreement, constitute valid perfected security
interests in all of the Collateral in favor of the Lender as security for the prompt and complete payment and performance of the
Obligations, enforceable in accordance with the terms hereof against any and all creditors of and purchasers from Borrower (other
than purchasers of Inventory in the ordinary course of business) and such security interests will, upon the satisfaction of the
aforementioned conditions, be prior to all other Liens on the Collateral in existence on the date hereof except for Permitted
Encumbrances that have priority by operation of law; and (iii) no effective security agreement, mortgage, deed of trust, financing
statement, equivalent security or Lien instrument or continuation statement covering all or any part of the Collateral is or will
be on file or of record in any public office, except those relating to Permitted Encumbrances. Borrower promises to defend the
right, title and interest of Lender in and to the Collateral against the claims and demands of all Persons whomsoever.

 

    	 	9	 

     

    

 

6.3             
Collection of Outstanding Accounts. Borrower agrees to use commercially reasonable efforts, and consistent with past practices,
to collect on the Accounts.

 

		7.	EVENTS
    OF DEFAULT; RIGHTS AND REMEDIES

 

7.1             
Events of Default. The occurrence of any one or more of the following events (regardless of the reason therefor) shall
constitute an “Event of Default” hereunder which shall be deemed to be continuing until waived in writing by
Lender in accordance with Section 9.3 or until cured by Borrower:

 

(a)            Borrower
shall fail to make any payment in respect of any Obligations when due and payable or declared due and payable;

 

(b)            Borrower
shall fail or neglect to perform, keep or observe any of the covenants, promises, agreements, requirements, conditions or other
terms or provisions contained in this Agreement or any of the other Loan Documents, after ten days written notice from Lender
to Borrower of the same and with no cure having been effected by Borrower within such ten-day period;

 

(c)            an
event of default shall occur under any Contractual Obligation of the Borrower (other than this Agreement and the other Loan Documents),
and such event of default (i) involves the failure to make any required payment, whether of principal, interest or otherwise,
and whether due by scheduled maturity, required prepayment, acceleration, demand or otherwise, in respect of any Indebtedness
(other than the Obligations) of such Person in an aggregate amount exceeding the Minimum Actionable Amount, or (ii) causes (or
permits any holder of such Indebtedness or a trustee to cause) such Indebtedness, or a portion thereof, in an aggregate amount
exceeding the Minimum Actionable Amount, to become due prior to its stated maturity or prior to its regularly scheduled date of
payment;

 

(d)            any
representation or warranty in this Agreement or any other Loan Document, or in any written statement pursuant hereto or thereto,
or in any report, financial statement or certificate made or delivered to Lender by Borrower shall be materially untrue or incorrect
as of the date when made or deemed made;

 

    	 	10	 

     

    

 

(e)            there
shall be commenced against Borrower any Litigation seeking issuance of a warrant of attachment, execution, distraint or similar
process against all or any substantial part of its assets that results in the entry of an order for any such relief that remains
unstayed or undismissed for 30 consecutive days; or Borrower shall have concealed, removed or permitted to be concealed or removed,
any part of its property with intent to hinder, delay or defraud any of its creditors or made or suffered a transfer of any of
its property or the incurring of an obligation that may be fraudulent under any bankruptcy, fraudulent transfer or other similar
law; or

 

(f)             a
case or proceeding shall have been commenced involuntarily against Borrower in a court having competent jurisdiction seeking a
decree or order: (i) under the United States Bankruptcy Code or any other applicable federal, state or foreign bankruptcy or other
similar law, and seeking either (A) the appointment of a custodian, receiver, liquidator, assignee, trustee or sequestrator (or
similar official) for such Person or of any substantial part of its properties, or (B) the reorganization or winding up or liquidation
of the affairs of any such Person, and such case or proceeding shall remain undismissed or unstayed for 60 consecutive days or
such court shall enter a decree or order granting the relief sought in such case or proceeding; or (ii) invalidating or denying
any Person’s right, power, or competence to enter into or perform any of its obligations under any Loan Document or invalidating
or denying the validity or enforceability of this Agreement or any other Loan Document or any action taken hereunder or thereunder;
or

 

(g)            Borrower
shall (i) commence any case, proceeding or other action under any existing or future law of any jurisdiction, domestic or foreign,
relating to bankruptcy, insolvency, reorganization, conservatorship or relief of debtors, seeking to have an order for relief
entered with respect to it or seeking appointment of a custodian, receiver, liquidator, assignee, trustee or sequestrator (or
similar official) for it or any substantial part of its properties, (ii) make a general assignment for the benefit of creditors,
(iii) consent to or take any action in furtherance of, or, indicating its consent to, approval of, or acquiescence in, any of
the acts set forth in paragraphs (e) or (f) of this Section or clauses (i) and (ii) of this paragraph, or (iv) shall admit in
writing its inability to, or shall be generally unable to, pay its debts as such debts become due; or

 

(h)            a
judgment or judgments for the payment of money in excess of the Minimum Actionable Amount in the aggregate shall be rendered against
Borrower, unless the same shall be (i) fully covered by insurance and the issuer(s) of the applicable policies shall have acknowledged
full coverage in writing within 15 days of judgment, or (ii) vacated, stayed, bonded, paid or discharged within a period of 15
days from the date of such judgment.

 

7.2            
Remedies. (a) If any Default shall have occurred and be continuing, then Lender may, upon written notice to Borrower, take
any one or more of the following actions: (i) declare all or any portion of the Obligations to be forthwith due and payable, whereupon
such Obligations shall become and be due and payable; or (ii) exercise any rights and remedies provided to Lender under the Loan
Documents or at law or equity, including all remedies provided under the Code; provided, however, that upon the occurrence of
any Event of Default specified in Sections 7.1 (e), (f) or (g), the Obligations shall become immediately due and payable without
presentment, protest, declaration, notice or demand by Lender, all of which are expressly waived by Borrower.

 

    	 	11	 

     

    

 

(b)            Without
limiting the generality of the foregoing, Borrower expressly agrees that upon the occurrence of any Event of Default, Lender may
collect, receive, assemble, process, appropriate and realize upon the Collateral, or any part thereof, and may forthwith sell,
lease, assign, give an option or options to purchase or otherwise dispose of and deliver said Collateral (or contract to do so),
or any part thereof, in one or more parcels at public or private sale or sales, at any exchange at such prices as it may deem
best, for cash or on credit or for future delivery without assumption of any credit risk. Lender shall have the right upon any
such public sale, to the extent permitted by law, to purchase for the benefit of Lender the whole or any part of said Collateral
so sold. Such sales may be adjourned, or continued from time to time with or without notice. Lender shall have the right to conduct
such sales on Borrower’s premises or elsewhere and shall have the right to use any Borrower’s premises without rent
or other charge for such sales or other action with respect to the Collateral for such time as Lender deems necessary or advisable.

 

(c)            Upon
the occurrence and during the continuance of an Event of Default and at Lender’s request, Borrower agrees, to assemble the
Collateral and make it available to Lender at places that Lender shall reasonably select, whether at its premises or elsewhere.
Until Lender is able to effect a sale, lease, or other disposition of the Collateral, Lender shall have the right to complete,
assemble, use or operate the Collateral or any part thereof, to the extent that Lender deems appropriate, for the purpose of preserving
such Collateral or its value or for any other purpose. Lender shall have no obligation to Borrower to maintain or preserve the
rights of Borrower as against third parties with respect to any Collateral while such Collateral is in the possession of Lender.
Lender may, if it so elects, seek the appointment of a receiver or keeper to take possession of any Collateral and to enforce
any of Lender’s remedies with respect thereto without prior notice or hearing. To the maximum extent permitted by applicable
law, Borrower waives all claims, damages, and demands against Lender, its Affiliates, agents, and the officers and employees of
any of them arising out of the repossession, retention or sale of any Collateral except such as are determined in a final judgment
by a court of competent jurisdiction to have arisen solely out of the gross negligence or willful misconduct of such Person. Borrower
agrees that ten days’ prior notice by Lender to Borrower of the time and place of any public sale or of the time after which
a private sale may take place is reasonable notification of such matters. Borrower shall remain liable for any deficiency if the
proceeds of any sale or disposition of the Collateral are insufficient to pay all amounts to which Lender is entitled.

 

(d)            Lender’s
rights and remedies under this Agreement shall be cumulative and non-exclusive of any other rights and remedies that Lender may
have under any Loan Document or at law or in equity. Recourse to the Collateral shall not be required. All provisions of this
Agreement are intended to be subject to all applicable mandatory provisions of law that may be controlling and to be limited,
to the extent necessary, so that they do not render this Agreement invalid or unenforceable, in whole or in part.

 

7.3             
Proceeds. The Proceeds of any sale, disposition or other realization upon any Collateral shall be applied by Lender upon
receipt to the Obligations in such order as Lender may deem advisable in its sole and complete discretion, and after the indefeasible
payment and satisfaction in full in cash of all of the Obligations, and after the payment by Lender of any other amount required
by any provision of law, including Sections 9-608(a)(l) and 9-615(a)(3) of the Code (but only after Lender has received what Lender
considers reasonable proof of a subordinate party’s security interest), the surplus, if any, shall be paid to Borrower or
its representatives or to whomsoever may be lawfully entitled to receive the same, or as a court of competent jurisdiction may
direct.

 

    	 	12	 

     

    

 

		8.	SUCCESSORS
    AND ASSIGNS

 

Each
Loan Document shall be binding on and shall inure to the benefit of Borrower, Lender and their respective successors and assigns,
except as otherwise provided herein or therein. Borrower may not assign, transfer, hypothecate, delegate or otherwise convey its
rights, benefits, obligations or duties under any Loan Document without the prior express written consent of Lender. Any such
purported conveyance by Borrower without the prior express written consent of Lender shall be void. There shall be no third-party
beneficiaries (including the Senior Lender) of any of the terms and provisions of any of the Loan Documents.

 

		9.	GENERAL
    PROVISIONS

 

9.1             
Complete Agreement; Modification of Agreement. This Agreement and the other Loan Documents constitute the complete agreement
between the parties with respect to the subject matter hereof and thereof, supersede all prior agreements, commitments, understandings
or inducements (oral or written, expressed or implied). No Loan Document may be modified, altered or amended except by a written
agreement signed by Lender and Borrower.

 

9.2             
Expenses. Borrower agrees to pay its own costs and expenses (including the fees and expenses of all counsel, advisors,
consultants and auditors retained in connection therewith), incurred in connection with the preparation, negotiation, execution
and delivery of, and, other than as specifically set forth herein, the performance of obligations under, the Loan Documents. Borrower
agrees to also pay Lender’s costs and expenses (including the fees and expenses of all counsel, advisors, consultants and
auditors retained in connection therewith), incurred in connection with the preparation, negotiation, execution and delivery of,
and, other than as specifically set forth herein, the performance of obligations under, the Loan Documents and the assignment
of the Factoring Agreement and the enforcement of its rights and remedies hereunder.

 

9.3             
No Waiver. Neither Lender’s failure, at any time, to require strict performance by Borrower of any provision of any
Loan Document, nor Lender’s failure to exercise, nor any delay in exercising, any right, power or privilege hereunder, shall
operate as a waiver thereof or waive, affect or diminish any right of Lender thereafter to demand strict compliance and performance
therewith. No single or partial exercise of any right, power or privilege hereunder shall preclude any other or future exercise
thereof or the exercise of any other right, power or privilege. Any suspension or waiver of a Default or other provision under
the Loan Documents shall not suspend, waive or affect any other Default or other provision under any Loan Document, and shall
not be construed as a bar to any right or remedy that Lender would otherwise have had on any future occasion. None of the undertakings,
indemnities, agreements, warranties, covenants and representations of Borrower to Lender contained in any Loan Document and no
Default by Borrower under any Loan Document shall be deemed to have been suspended or waived by Lender, unless such waiver or
suspension is by an instrument in writing signed by an officer or other authorized employee of Lender and directed to Borrower
specifying such suspension or waiver (and then such waiver shall be effective only to the extent therein expressly set forth),
and Lender shall not, by any act (other than execution of a formal written waiver), delay, omission or otherwise, be deemed to
have waived any of its rights or remedies hereunder.

 

    	 	13	 

     

    

 

9.4             
Severability. Wherever possible, each provision of the Loan Documents shall be interpreted in such manner as to be effective
and valid under applicable law, but if any provision of any Loan Document shall be prohibited by or invalid under applicable law,
such provision shall be ineffective to the extent of such prohibition or invalidity, without invalidating the remainder of such
provision or the remaining provisions of such Loan Document. Except as otherwise expressly provided for in the Loan Documents,
no termination or cancellation (regardless of cause or procedure) of any financing arrangement under the Loan Documents shall
in any way affect or impair the Obligations, duties, covenants, representations and warranties, indemnities, and liabilities of
Borrower or the rights of Lender relating to any unpaid Obligation, (due or not due, liquidated, contingent or unliquidated),
or any transaction or event occurring prior to such termination, or any transaction or event, the performance of which is not
required until after the Termination Date, all of which shall not terminate or expire, but rather shall survive such termination
or cancellation and shall continue in full force and effect until the Termination Date; provided, however, that all indemnity
obligations of Borrower under the Loan Documents shall survive the Termination Date.

 

9.5             
Notices. Except as otherwise provided herein, whenever any notice, demand, request or other communication shall or may
be given to or served upon any party by any other party, or whenever any party desires to give or serve upon any other party any
communication with respect to this Agreement, each such communication shall be in writing and shall be deemed to have been validly
served, given or delivered (a) three days after deposit in the United States Mail, registered or certified mail, return receipt
requested, with proper postage prepaid, (b) upon confirmed receipt, when sent by email transmission, (c) one Business Day after
deposit with a reputable overnight courier with all charges prepaid or (d) when hand-delivered, all of which shall be addressed
to the party to be notified and sent to the address or facsimile number indicated on the signature pages hereto or to such other
address (or facsimile number) as may be substituted by notice given as herein provided.

 

9.6             
Counterparts. Any Loan Document may be authenticated in any number of separate counterparts by any one or more of the parties
thereto, and all of said counterparts taken together shall constitute one and the same instrument. Valid and binding signatures
to any Loan Document may be delivered in original ink, by facsimile or by email or other means of electronic transmission.

 

9.7             
Governing Law. The Loan Documents and the obligations arising under the Loan Documents shall be governed by, and construed
and enforced in accordance with, the laws of the State of New York applicable to contracts made and performed in such state, without
regard to the principles thereof regarding conflicts of laws.

 

    	 	14	 

     

    

 

9.8             
Submission To Jurisdiction; Waiver Of Jury Trial. (A) BORROWER HEREBY CONSENTS AND AGREES THAT THE STATE OR FEDERAL COURTS
LOCATED IN NEW YORK CITY, NEW YORK, SHALL HAVE EXCLUSIVE JURISDICTION TO HEAR AND DETERMINE ANY CLAIMS OR DISPUTES BETWEEN BORROWER
AND LENDER PERTAINING TO THIS AGREEMENT OR ANY OF THE OTHER LOAN DOCUMENTS OR TO ANY MATTER ARISING OUT OF OR RELATED TO THIS
AGREEMENT OR ANY OF THE OTHER LOAN DOCUMENTS; PROVIDED, HOWEVER, THAT NOTHING IN THIS AGREEMENT SHALL BE DEEMED OR OPERATE TO
PRECLUDE LENDER FROM BRINGING SUIT OR TAKING OTHER LEGAL ACTION IN ANY OTHER JURISDICTION TO COLLECT THE OBLIGATIONS, TO REALIZE
ON THE COLLATERAL OR ANY OTHER SECURITY FOR THE OBLIGATIONS, OR TO ENFORCE A JUDGMENT OR OTHER COURT ORDER IN FAVOR OF LENDER.
BORROWER EXPRESSLY SUBMITS AND CONSENTS IN ADVANCE TO SUCH JURISDICTION IN ANY ACTION OR SUIT COMMENCED IN ANY SUCH COURT, AND
BORROWER HEREBY WAIVES ANY OBJECTION THAT IT MAY HAVE BASED UPON LACK OF PERSONAL JURISDICTION, IMPROPER VENUE OR FORUM NON CONVENIENS.

 

(B)            THE
PARTIES HERETO WAIVE ALL RIGHTS TO TRIAL BY JURY IN ANY ACTION, SUIT, OR PROCEEDING BROUGHT TO RESOLVE ANY DISPUTE, WHETHER ARISING
IN CONTRACT, TORT, OR OTHERWISE BETWEEN LENDER AND BORROWER ARISING OUT OF, CONNECTED WITH, RELATED OR INCIDENTAL TO THE RELATIONSHIP
ESTABLISHED BETWEEN THEM IN CONNECTION WITH THE LOAN DOCUMENTS OR THE TRANSACTIONS RELATED THERETO.

 

9.9             
Reinstatement. This Agreement shall continue to be effective, or be reinstated, as the case may be, if at any time payment
of all or any part of the Obligations is rescinded or must otherwise be returned or restored by Lender upon the insolvency, bankruptcy,
dissolution, liquidation or reorganization of Borrower, or otherwise, all as though such payments had not been made.

 

 

[SIGNATURE
PAGE FOLLOWS]

 

    	 	15	 

     

    

 

In
Witness Whereof, this Loan and Security Agreement has been duly
executed as of the date first written above.

 

	BORROWER:	 	LENDER:
	 	 	 
	CREATIVE
    REALITIES, INC.  	 	SLIPSTREAM
    COMMUNICATIONS, LLC  
	 	 	 
	By:	      	 	By:  	                               
	 	Rick
    Mills, Chief Executive Officer	 	Name:  	 
	 	 	 	Title:  	 
	CREATIVE REALITIES, LLC	 	 	 
	 	 	 	Address for Notice:
	By:	 	 	 
	 	Rick
    Mills, Chief Executive Officer	 	 
	 	 	 	 
	BROADCAST
    INTERNATIONAL, INC.	 	 	 
	 	 	 	 
	By:	 	 	 	 
	 	Rick
    Mills, Chief Executive Officer	 	 	 
	 	 	 	 	 
	CONEXUS
    WORLD GLOBAL, LLC  	 	 	 
	 	 	 	 
	By:	 	 	 	 
	 	Rick
Mills, Chief Executive Officer
	 	 	 
	 	 	 	 	 
	Address
                                         for Notice (for all Borrowers):

        Creative
        Realities, Inc.

        Attention:
        Chief Financial Officer

        22
        Audrey Place

        Fairfield,
        NJ 07004
	 	 	 

 

     

     

    

 

SCHEDULE
A – DEFINITIONS

 

Capitalized
terms used in this Agreement and the other Loan Documents shall have (unless otherwise provided elsewhere in this Agreement or
in the other Loan Documents) the following respective meanings:

 

“Advance”
means any advance of Term Loan proceeds under this Agreement, as outlined in Section 1.1 or otherwise, up to the Loan Limit.

 

“Affiliate”
means, with respect to any Person: (a) each other Person that, directly or indirectly, owns or controls, whether beneficially,
or as a trustee, guardian or other fiduciary, 10% or more of the voting capital stock having ordinary voting power for the election
of directors of such Person; (b) each other Person that controls, is controlled by or is under common control with such Person
or any Affiliate of such Person; or (c) each of such Person’s officers, directors, joint venturers and partners. For the
purpose of this definition, “control” of a Person shall mean the possession, directly or indirectly, of the power
to direct or cause the direction of its management or policies, whether through the ownership of voting securities, by contract
or otherwise.

 

“Agreement”
means this Agreement, including all appendices, exhibits or schedules attached or otherwise identified thereto, restatements and
modifications and supplements thereto, and any appendices, exhibits or schedules to any of the foregoing, each as effect at the
time such reference becomes operative.

 

“Books
and Records” means all books, records, board minutes, contracts, licenses, insurance policies, environmental audits,
business plans, files, computer files, computer discs and other data and software storage and media devices, accounting books
and records, financial statements (actual and pro forma), filings with Governmental Authorities and any and all records and instruments
relating to the Collateral or Borrower’s business.

 

“Borrower”
means each of, and collectively all of, Creative Realities, Inc., Creative Realities, LLC, Broadcast International, Inc. and Conexus
World Global, LLC.

 

“Business
Day” means any day that is not a Saturday, a Sunday or a day on which banks are required or permitted to be closed in
the State of New York.

 

“Closing
Date” means the Business Day on which the conditions precedent set forth in Section 2 have been satisfied or specifically
waived in writing by Lender, and the initial advance of proceeds of the Term Loan has been made.

 

“Code”
means the Uniform Commercial Code as the same may, from time to time, be in effect in the State of New York; provided, however,
that in the event that, by reason of mandatory provisions of law, any or all of the attachment, perfection or priority of, or
remedies with respect to, the Lender’s Lien on any Collateral is governed by the Uniform Commercial Code as in effect in
a jurisdiction other than the State of New York, then the term “Code” shall mean the Uniform Commercial Code as in
effect in such other jurisdiction for purposes of the provisions of this Agreement relating to such attachment, perfection, priority
or remedies and for purposes of definitions related to such provisions; provided further, that to the extent that the Code is
used to define any term herein or in any Loan Document and such term is defined differently in different Articles or Divisions
of the Code, the definition of such term contained in Article or Division 9 shall govern.

 

     

     

    

 

“Collateral”
has the meaning assigned to it in Section 6.1.

 

“Contractual
Obligation” means as to any Person, any provision of any security issued by such Person or of any written agreement,
instrument, or other undertaking to which such Person is a party or by which it or any of its property is bound.

 

“Default”
means any Event of Default or any event that, with the passage of time or notice or both, would, unless cured or waived, become
an Event of Default.

 

“Default
Rate” has the meaning assigned to it in Section 1.4.

 

“Event
of Default” has the meaning assigned to it in Section 7.1.

 

“Extension
Warrant” means any Warrant to Purchase Common Stock of CRI that becomes deliverable upon an election of the Borrower
to extend the Maturity Date, as contemplated in Section 1.6. Any Extension Warrant will be in substantially the same form as the
Warrant (see Exhibit B) and provide the recipient with the right to purchase the same number of shares of common stock of CRI
as are purchasable under the Warrant on the date of its delivery to the Lender; provided however the expiration date of the Extension
Warrant shall be on the fifth anniversary of the date of issuance of the Extension Warrant.

 

“Factoring
Agreement” means that certain Factoring Agreement by and among the Borrower and Senior Lender, dated as October 15,
2015.

 

“Financial
Statements” means the consolidated and consolidating income statement, balance sheet and statement of cash flows of
Creative Realities, Inc. prepared in accordance with GAAP.

 

“GAAP”
means generally accepted accounting principles in the United States of America as in effect from time to time, consistently applied.

 

“Governmental
Authority” means any nation or government, any state or other political subdivision thereof, and any agency, department
or other entity exercising executive, legislative, judicial, regulatory or administrative functions of or pertaining to government.

 

“Indebtedness”
of any Person means: (a) all indebtedness of such Person for borrowed money or for the deferred or unpaid purchase price of property
or services (including reimbursement and all other obligations with respect to surety bonds, letters of credit and bankers’
acceptances, whether or not matured, but not including obligations to trade creditors incurred in the ordinary course of business
and not more than 45 days past due); (b) all obligations evidenced by notes, bonds, debentures or similar instruments; (c) all
indebtedness created or arising under any conditional sale or other title-retention agreements with respect to property acquired
by such Person (even though the rights and remedies of the seller or lender under such agreement in the event of default are limited
to repossession or sale of such property); (d) all capital lease obligations; (e) all guarantees of Indebtedness of other Persons;
(f) all Indebtedness referred to in clauses (a), (b), (c), (d) or (e) above that is secured by (or for which the holder of such
Indebtedness has an existing right, contingent or otherwise, to be secured by) any Lien upon or in property (including accounts
and contract rights) owned by such Person, even though such Person has not assumed or become liable for the payment of such Indebtedness;
(g) the Obligations; and (h) all liabilities under Title IV of the Employee Retirement Income Security Act of 1974 (or any successor
legislation thereto), as amended from time to time, and any regulations promulgated thereunder.

 

    	 	A-2	 

     

    

 

“Intellectual
Property” means any and all Licenses, patents, copyrights, trademarks, trade secrets and customer lists.

 

“IRC”
and “IRS” mean respectively, the Internal Revenue Code of 1986 and the Internal Revenue Service, and any successors
thereto.

 

“Lender”
means Slipstream Communications, LLC. and in the event of the assignment by Lender of any of its rights or obligations, shall
mean the assignee.

 

“License”
means any written agreement now owned or hereafter acquired by any Person granting any right with respect to (i) any copyright
or copyright registration, (ii) any invention on which a patent is inexistence, (iii) the use of any trademark or trademark registration,
or (iv) other license of rights or interests now held or hereafter acquired by any Person.

 

“Lien”
means any mortgage, security deed or deed of trust, pledge, hypothecation, assignment, deposit arrangement, proxy, voting agreement,
lien, charge, claim, security interest, security title, easement or encumbrance, or preference, priority or other security agreement
or preferential arrangement of any kind or nature whatsoever (including any lease or title retention agreement, any financing
lease having substantially the same economic effect as any of the foregoing, and the filing of, or agreement to give, any financing
statement perfecting a security interest under the Code or comparable law of any jurisdiction).

 

“Litigation”
means any claim, lawsuit, litigation, investigation or proceeding of or before any arbitrator or Governmental Authority.

 

“Loan
Documents” means this Agreement, the Note and the Warrant (including any Extension Warrant), and all security agreements
and other documents, instruments, certificates, and notices at any time delivered by any Person (other than Lender) in connection
with any of the foregoing.

 

“Loan
Limit” means $4.0 million.

 

“Loan
Rate” means eight percent (8.0%) per annum.

 

“Material
Adverse Effect” means any event, occurrence, fact, condition or change that is, or could reasonably be expected to become,
individually or in the aggregate, materially adverse to or have a material adverse effect on (a) the business, assets, operations,
or financial or other condition of Borrower, (b) Borrower’s ability to pay or perform the Obligations under the Loan Documents
in accordance with the terms thereof, (c) the Collateral or Lender’s Liens on the Collateral or the priority of any such
Lien, or (d) Lender’s rights and remedies under this Agreement and the other Loan Documents.

 

    	 	A-3	 

     

    

 

“Maturity
Date” has the meaning set forth in the Note.

 

“Minimum
Actionable Amount” means $150,000 as of the Closing Date; provided, however, that effective as of the 181st day after
the Closing Date the Minimum Actionable Amount shall become $100,000.

 

“Note”
means the one-year promissory note of Borrower dated the Closing Date, substantially in the form of Exhibit A.

 

“Obligations”
means all loans, advances, debts, expense reimbursement, fees, liabilities, and obligations for the performance of covenants,
tasks or duties or for payment of monetary amounts (whether or not such performance is then required or contingent, or amounts
are liquidated or determinable) owing by Borrower to Lender, of any kind or nature, present or future, whether or not evidenced
by any note, agreement or other instrument, whether arising under any of the Loan Documents or under any other agreement between
Borrower and Lender, and all covenants and duties regarding such amounts. This term includes all principal, interest (including
interest accruing at the then-applicable rate provided in this Agreement after the maturity of the Term Loan and interest accruing
at the then-applicable rate provided in this Agreement after the filing of any petition in bankruptcy, or the commencement of
any insolvency, reorganization or like proceeding, whether or not a claim for post-filing or post-petition interest is allowed
in such proceeding), fees, Charges, expenses, attorneys’ fees and any other sum chargeable to Borrower under any of the
Loan Documents, and all principal and interest due in respect of the Term Loan.

 

“Permitted
Encumbrances” means the following encumbrances: (a) Liens for Taxes or assessments or other charges or levies, either
not yet due or payable; (b) pledges or deposits securing obligations under worker’s compensation, unemployment insurance,
social security or public liability laws or similar legislation; (c) pledges or deposits securing bids, tenders, contracts (other
than contracts for the payment of money) or leases to which Borrower is a party as lessee made in the ordinary course of business
in an aggregate amount outstanding at anytime not in excess of $75,000; (d) deposits securing public or statutory obligations
of Borrower; (e) inchoate and unperfected workers’, mechanics’, or similar liens arising in the ordinary course
of business so long as such Liens attach only to Equipment, fixtures or real estate; (f) carriers’, warehousemans’,
suppliers’ or other similar possessory liens arising in the ordinary course of business and securing indebtedness not yet
due and payable in an outstanding aggregate amount not in excess of $75,000 at any time so long as such Liens attach only to Inventory;
(g) deposits of money securing, or in lieu of, surety, appeal or customs bonds in proceedings to which Borrower is a party; (h)
zoning restrictions, easements, licenses, or other restrictions on the use of real property or other minor irregularities in title
(including leasehold title) thereto, so long as the same do not materially impair the use, value, or marketability of such real
estate; (i) Purchase Money Liens securing Purchase Money Indebtedness (or rent) to the extent permitted under Section 5(b); (j)
all of those Liens in existence on the Closing Date and disclosed on Disclosure Schedule 5(d); and (k) Liens in favor of
Lender securing the Obligations.

 

    	 	A-4	 

     

    

 

“Person”
means any individual, sole proprietorship, partnership, limited liability partnership, joint venture, trust, unincorporated organization,
association, corporation, limited liability company, institution, public benefit corporation, entity or government (whether federal,
state, county, city, municipal or otherwise, including any instrumentality, division, agency, body or department thereof), and
shall include such Person’s successors and assigns.

 

“Purchase
Money Indebtedness” means (a) any Indebtedness incurred for the payment of all or any part of the purchase price of
any fixed asset, (b) any Indebtedness incurred for the sole purpose of financing or refinancing all or any part of the purchase
price of any fixed asset, and (c) any renewals, extensions or refinancings thereof.

 

“Purchase
Money Lien” means any Lien upon any fixed assets which secures the Purchase Money Indebtedness related thereto, but
only if such Lien shall at all times be confined solely to the asset the purchase price of which was financed or refinanced through
the incurrence of the Purchase Money Indebtedness secured by such Lien and only if such Lien secures only such Purchase Money
Indebtedness.

 

“Real
Property” has the meaning assigned to it in Section 3.6.

 

“Requirement
of Law” means as to any Person, the Articles of Incorporation and Bylaws or other organizational or governing documents
of such Person, and any law, treaty, rule or regulation or determination of an arbitrator or a court or other Governmental Authority,
in each case binding upon such Person or any of its property or to which such Person or any of its property is subject.

 

“Restricted
Payment” means: (a) the declaration or payment of any cash dividend or the incurrence of any liability to make any other
payment or distribution of cash or other property or assets on or in respect of Borrower’s capital stock; (b) any payment
or distribution made in respect of any subordinated Indebtedness of Borrower in violation of any subordination or other agreement
made in favor of Lender; (c) any payment on account of the purchase, redemption, defeasance or other retirement of Borrower’s
capital stock or any other payment or distribution made in respect of any thereof, either directly or indirectly; provided, however,
that no payment to Lender shall constitute a Restricted Payment.

 

“Senior
Lender” is defined in Section 1.2.

 

“Taxes”
means taxes, levies, imposts, deductions, Charges or withholdings, and all liabilities with respect thereto, excluding taxes imposed
on or measured by the net income of Lender.

 

“Term
Loan” means the loan in the amount specified in and evidenced by the Note, and made to Borrower under the terms of this
Agreement, and any renewals, extensions, revisions, modifications, replacements or substitutions therefor or thereof.

 

“Termination
Date” means the date on which all Obligations under this Agreement are indefeasibly paid in full, in cash, and Borrower
shall have no further right to borrow any moneys or obtain other credit extensions or financial accommodations under this Agreement.

 

    	 	A-5	 

     

    

 

“Warrant”
means the Warrant to Purchase Common Stock of CRI, in substantially the form attached hereto as Exhibit B.

 

Any
accounting term used in this Agreement or the other Loan Documents shall have, unless otherwise specifically provided therein,
the meaning customarily given such term in accordance with GAAP, and all financial computations thereunder shall be computed,
unless otherwise specifically provided therein, in accordance with GAAP consistently applied. All capitalized terms used in this
Agreement or other Loan Documents but undefined shall, unless the context indicates otherwise, have the meanings provided for
by the Code. The words “herein,” “hereof’ and “hereunder” or other words of similar import
refer to this Agreement as a whole, including the exhibits and schedules thereto, as the same may from time to time be amended,
modified or supplemented, and not to any particular section, subsection or clause contained in this Agreement.

 

For
purposes of this Agreement and the other Loan Documents, the following additional rules of construction shall apply, unless specifically
indicated to the contrary: (a) wherever from the context it appears appropriate, each term stated in either the singular or plural
shall include the singular and the plural; (b) the term “or” is not exclusive; (c) the term “including”
(or any form thereof) shall not be limiting or exclusive; (d) all references to statutes and related regulations shall include
any amendments of same and any successor statutes and regulations; and (e) all references to any instruments or agreements, including
references to any of the Loan Documents, shall include any and all modifications or amendments thereto and any and all extensions
or renewals thereof.

 

    	 	A-6	 

     

    

 

EXHIBIT
A

 

The
form of Note is attached hereto

 

 

 

 

 

 

 

 

     

     

    

 

EXHIBIT
B

 

The
form of Warrant is attached heretoExhibit 10.2

 

NEITHER THIS WARRANT NOR ANY OF THE SECURITIES ISSUABLE
UPON EXERCISE OF THIS WARRANT HAVE BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933 OR UNDER THE SECURITIES LAWS OF ANY OTHER JURISDICTION.
BY ACQUIRING THIS WARRANT, HOLDER AGREES TO NOT SELL OR OTHERWISE DISPOSE OF THIS WARRANT OR THE SECURITIES ISSUABLE UPON EXERCISE
OF THIS WARRANT WITHOUT REGISTRATION OR THE APPLICABILITY OF AN EXEMPTION FROM REGISTRATION UNDER THE AFORESAID ACTS, AND THE RULES
AND REGULATIONS THEREUNDER.

  

WARRANT TO PURCHASE COMMON STOCK

 

Number of Shares of Common Stock: 5,882,352 (subject to adjustment as provided
herein)

Date of Issuance: [●], 2016 (“Issuance Date”)

 

This Certifies
That, for value received, Slipstream Communications, LLC (including any permitted and registered assigns, the “Holder”),
is entitled to purchase from Creative Realities, Inc., a Minnesota corporation (the “Company”), up to 5,882,352
shares of Common Stock of the Company (the “Warrant Shares”) at the Exercise Price hereunder then in effect.
This Warrant to Purchase Common Stock (this “Warrant”) is issued by the Company in connection with the Company’s
offer and sale to the Holder of a Secured Term Promissory Note pursuant to the terms and conditions of a Loan and Security Agreement
by and among the Company, certain of its subsidiaries, and Slipstream Communications, LLC, dated of even date herewith (the “Loan
and Security Agreement,” and the note sold thereunder, the “Note”). For purposes of this Warrant,
the term “Exercise Price” shall mean $0.28 per share, subject to adjustment as provided herein, and the term “Exercise
Period” shall mean the period commencing on the Issuance Date and ending on 5:00 p.m. New York time on the five-year
anniversary of the date of this Warrant.

 

1.       EXERCISE
OF WARRANT.

 

(a)       Mechanics
of Exercise. Subject to the terms and conditions hereof, including but not limited to the provisions of Section 1(c) below,
the rights represented by this Warrant may be exercised in whole or in part at any time or times during the Exercise Period by
delivery of a written notice, in the form attached hereto as Exhibit A (the “Exercise Notice”), of the
Holder’s election to exercise this Warrant. The Holder shall not be required to deliver the original Warrant in order to
effect an exercise hereunder. Execution and delivery of the Exercise Notice with respect to less than all of the Warrant Shares
shall have the same effect as cancellation of the original Warrant and issuance of a new Warrant evidencing the right to purchase
the remaining number of Warrant Shares. On or before the third Trading Day (the “Warrant Share Delivery Date”)
following the date on which the Company shall have received the Exercise Notice, and upon receipt by the Company of (i) payment
to the Company of an amount equal to the applicable Exercise Price multiplied by the number of Warrant Shares as to which this
Warrant is being exercised (the “Aggregate Exercise Price” and together with the Exercise Notice, the “Exercise
Delivery Documents”) in cash or by wire transfer of immediately available funds or (ii) notification from the Holder
that this Warrant is being exercised pursuant to a Cashless Exercise, as defined below, the Company shall issue and dispatch by
overnight courier to the address as specified in the Exercise Notice, a certificate, registered in the Company’s share register
in the name of the Holder or its designee, for the number of shares of Common Stock to which the Holder is entitled pursuant to
such exercise (or credit the Holder’s account through an electronic delivery of Common Stock through the DWAC system of the
Depository Trust Company, if requested). Upon delivery of the Exercise Delivery Documents, the Holder shall be deemed for all corporate
purposes to have become the holder of record of the Warrant Shares with respect to which this Warrant has been exercised, irrespective
of the date of delivery of the certificates evidencing such Warrant Shares. If this Warrant is submitted in connection with any
exercise pursuant to Section 1(c) and the number of Warrant Shares represented by this Warrant submitted for exercise is greater
than the number of Warrant Shares being acquired upon an exercise, then the Company shall as soon as practicable, and in no event
later than three business days after any exercise and at its own expense, issue a new Warrant representing the right to purchase
the number of Warrant Shares purchasable immediately prior to such exercise under this Warrant, less the number of Warrant Shares
with respect to which this Warrant is exercised.

 

    

     

    

 

(b)       No Fractional
Shares. No fractional shares shall be issued upon the exercise of this Warrant as a consequence of any adjustment pursuant
hereto. All Warrant Shares (including fractions) issuable upon exercise of this Warrant may be aggregated for purposes of determining
whether the exercise would result in the issuance of any fractional share. If, after aggregation, the exercise would result in
the issuance of a fractional share, the Company shall, in lieu of issuance of any fractional share, pay the Holder otherwise entitled
to such fraction a sum in cash equal to the product resulting from multiplying the then current fair market value of a Warrant
Share by such fraction.

 

(c)       Cashless
Exercise. The Holder may, in its sole discretion, exercise this Warrant in whole or in part and, in lieu of making the cash
payment otherwise contemplated to be made to the Company upon such exercise in payment of the Aggregate Exercise Price, elect instead
to receive upon such exercise the “Net Number” of shares of Common Stock determined according to the following
formula (a “Cashless Exercise”):

 

Net Number = (A x B) - (A x C)

B

 

For purposes of the foregoing formula:

 

		A =	the total number of shares with respect to which this Warrant is then being exercised.

 

		B =	the Weighted Average Price of the shares of Common Stock for the five consecutive Trading Days ending on the date immediately
preceding the date of the Exercise Notice.

 

		C =	the Exercise Price then in effect for the applicable Warrant Shares at the time of such exercise.

 

    	 	2	 

     

    

 

(d)       Compensation
for Buy-In on Failure to Timely Deliver Warrant Shares. In addition to any other rights available to the Holder, if the Company
fails to deliver (or cause its transfer agent to deliver) to the Holder the Warrant Shares pursuant to an exercise on or before
the Warrant Share Delivery Date, and if after such date the Holder is required by its broker to purchase (in an open-market transaction
or otherwise), or the Holder’s brokerage firm otherwise purchases, shares of Common Stock to deliver in satisfaction of a
sale by the Holder of the Warrant Shares which the Holder anticipated receiving upon such exercise (a “Buy-In”),
then the Company shall (A) pay in cash to the Holder the amount, if any, by which (x) the Holder’s total purchase price (including
brokerage commissions, if any) for the shares of Common Stock so purchased exceeds (y) the amount obtained by multiplying (1) the
number of Warrant Shares that the Company was required to deliver to the Holder in connection with the exercise at issue, times
(2) the price at which the sell order giving rise to such purchase obligation was executed, and (B) at the option of the Holder,
either reinstate the portion of the Warrant and equivalent number of Warrant Shares for which such exercise was not honored (in
which case such exercise shall be deemed rescinded) or deliver to the Holder the number of shares of Common Stock that would have
been issued had the Company timely complied with its exercise and delivery obligations hereunder. For example, if the Holder purchases
Common Stock having a total purchase price of $11,000 to cover a Buy-In with respect to an attempted exercise of shares of Common
Stock with an aggregate sale price giving rise to such purchase obligation of $10,000, under clause (A) of the immediately preceding
sentence the Company shall be required to pay the Holder $1,000. The Holder shall provide the Company written notice indicating
the amount payable to the Holder in respect of the Buy-In and, upon request of the Company, evidence of the amount of such loss.
Nothing herein shall limit a Holder’s right to pursue any other remedies available to it hereunder, at law or in equity,
including without limitation a decree of specific performance or other injunctive relief with respect to the Company’s failure
to timely deliver shares of Common Stock upon exercise of the Warrant as required pursuant to the terms hereof.

 

2.       ADJUSTMENTS.
The Exercise Price and the number of Warrant Shares shall be adjusted from time to time as follows:

 

(a)       Subdivision
or Combination of Common Stock. If the Company at any time on or after the Issuance Date subdivides (by any stock split, stock
dividend, recapitalization or otherwise) one or more classes of its outstanding shares of Common Stock into a greater number of
shares, the Exercise Price in effect immediately prior to such subdivision will be proportionately reduced and the number of Warrant
Shares will be proportionately increased. If the Company at any time on or after the Issuance Date combines (by combination, reverse
stock split or otherwise) one or more classes of its outstanding shares of Common Stock into a smaller number of shares, then the
Exercise Price in effect immediately prior to such combination will be proportionately increased and the number of Warrant Shares
will be proportionately decreased. Any adjustment under this Section 2(a) shall become effective at the close of business on the
date the subdivision or combination becomes effective.

 

(b)       Distribution
of Assets. If the Company shall declare or make any dividend or other distribution of its assets (or rights to acquire its
assets) to holders of shares of Common Stock, by way of return of capital or otherwise (including without limitation any distribution
of cash, stock or other securities, property or options by way of a dividend, spin off, reclassification, corporate rearrangement
or other similar transaction) (a “Distribution”), at any time after the issuance of this Warrant, then, in each
such case:

 

(i)any Exercise Price in effect immediately prior
to the close of business on the record date fixed for the determination of holders of shares of Common Stock entitled to receive
the Distribution shall be reduced, effective as of the close of business on such record date, to a price determined by multiplying
such Exercise Price by a fraction of which (i) the numerator shall be the Closing Sale Price of the shares of Common Stock on the
Trading Day immediately preceding such record date minus the value of the Distribution (as determined in good faith by the Company’s
Board of Directors) applicable to one share of Common Stock, and (ii) the denominator shall be the Closing Sale Price of the shares
of Common Stock on the Trading Day immediately preceding such record date; and

 

    	 	3	 

     

    

 

(ii)the number of Warrant Shares shall be increased
to a number of shares equal to the number of shares of Common Stock obtainable immediately prior to the close of business on the
record date fixed for the determination of holders of shares of Common Stock entitled to receive the Distribution multiplied by
the reciprocal of the fraction set forth in the immediately preceding clause (i); provided, however, that in the event that the
Distribution is of shares of common stock of a company (other than the Company) whose common stock is traded on a national securities
exchange or a national automated quotation system (“Other Shares of Common Stock”), then the Holder may elect
to receive a warrant to purchase Other Shares of Common Stock in lieu of an increase in the number of Warrant Shares, the terms
of which shall be identical to those of this Warrant, except that such warrant shall be exercisable into the number of shares of
Other Shares of Common Stock that would have been payable to the Holder pursuant to the Distribution had the Holder exercised this
Warrant immediately prior to such record date and with an aggregate exercise price equal to the product of the amount by which
the exercise price of this Warrant was decreased with respect to the Distribution pursuant to the terms of the immediately preceding
clause (i) and the number of Warrant Shares calculated in accordance with the first part of this clause (ii).

 

(c)       Other
Events. If any event occurs of the type contemplated by the provisions of this Section 2(a) or (b) but not expressly provided
for by such provisions (including without limitation the granting, on a pro rata basis to the holders of the Common Stock, of stock-appreciation
rights, phantom stock units or other shareholder rights with equity features), then the Company’s Board of Directors will
make an appropriate adjustment in the Exercise Price and the number of Warrant Shares so as to protect the rights of the Holder.
For the avoidance of doubt, the parties agree this Section 2(c) shall not apply to (i) the issuance of Common Stock upon the exercise
of options or warrants not granted to the shareholders of the Company as a whole, or (ii) the issuance of Common Stock, stock options,
stock-appreciation rights, restricted stock units, or other forms of equity or equity-linked compensation under the Company’s
equity incentive or purchase plans duly adopted by a majority of the non-employee members of the Board of Directors of the Company
or a committee of non-employee directors established for such purpose.

 

(d)       Weighted-Average
Adjustment to Exercise Price. If the Company, at any time while this Warrant is outstanding, shall issue any Common Stock or
Common Stock Equivalents entitling any person to acquire shares of Common Stock, at an effective price per share less than the
then-current Exercise Price, as adjusted hereunder (any such issuance, other than an issuance of Common Stock or Common Stock Equivalents
in respect of an Exempt Issuance, being referred to as a “Dilutive Issuance”), then the Exercise Price
shall be adjusted in accordance with the following formula:

 

AEP = EP * [OS + ((DIS * DIP)/EP)]

(OS + DIS)

 

    	 	4	 

     

    

 

For purposes of the foregoing formula:

 

		AEP	=Adjusted Exercise Price

 

		EP	=Exercise Price (as in effect immediately prior to adjustment)

 

		OS	= Total number of shares of Common Stock and Common Stock Equivalents outstanding immediately prior to the Dilutive Issuance
(excluding, however, Common Stock and Common Stock Equivalents outstanding on account of Exempt Issuances)

 

		DIS	=Total number of shares of Common Stock and Common Stock Equivalents issued in the Dilutive Issuance

 

		DIP	=The per-share price at which Common Stock or Common Stock Equivalents were issued in the Dilutive Issuance

 

Any such adjustment shall be made whenever such Common
Stock or Common Stock Equivalents are issued; provided, however, that (i) if an adjustment is made on account of a Dilutive Issuance
of Common Stock Equivalents, then the subsequent issuance of actual Common Stock upon conversion or exercise of such Common Stock
Equivalents will not result in a second adjustment, and (ii) notwithstanding anything in this Warrant to the contrary, no adjustments
shall be made under this Section 2(d) in respect of an Exempt Issuance.

 

(e) Additional Loans under the Loan and Security Agreement.
If at any time that an Advance (as defined in the Loan and Security Agreement) is made under the Loan and Security Agreement
and the aggregate amount of all Advances made under the Loan and Security Agreement (whether or not outstanding) exceeds $3,000,000,
then the number of Warrant Shares issuable upon exercise of this Warrant shall be increased by the product of (the quotient of
the amount of such most recent Advance divided by $0.255) multiplied by 0.5.

 

 

3.       FUNDAMENTAL
TRANSACTIONS. If, at any time while this Warrant is outstanding, (i) the Company effects any merger of the Company with or
into another entity and the Company is not the surviving entity, (ii) the Company effects any sale of all or substantially all
of its assets in one or a series of related transactions, (iii) any tender offer or exchange offer (whether by the Company or by
another individual or entity, and approved by the Company) is completed pursuant to which holders of Common Stock are permitted
to tender or exchange their shares of Common Stock for other securities, cash or property or (iv) the Company effects any reclassification
of the Common Stock or any compulsory share exchange pursuant to which the Common Stock is effectively converted into or exchanged
for other securities, cash or property (other than as a result of a subdivision or combination of shares of Common Stock covered
by Section 2(a) above) (in any such case, a “Fundamental Transaction”), then, upon any subsequent exercise of
this Warrant, the Holder shall have the right to receive the number of shares of Common Stock of the successor or acquiring corporation
or of the Company and any additional consideration (the “Alternate Consideration”) receivable upon or as a result
of such reorganization, reclassification, merger, consolidation or disposition of assets by a holder of the number of shares of
Common Stock for which this Warrant is exercisable immediately prior to such event (disregarding any limitation on exercise contained
herein solely for the purpose of such determination). For purposes of any such exercise, the determination of the Exercise Price
shall be appropriately adjusted to apply to such Alternate Consideration based on the amount of Alternate Consideration issuable
in respect of one share of Common Stock in such Fundamental Transaction, and the Company shall apportion the Exercise Price among
the Alternate Consideration in a reasonable manner reflecting the relative value of any different components of the Alternate Consideration.
If holders of Common Stock are given any choice as to the securities, cash or property to be received in a Fundamental Transaction,
then the Holder shall be given the same choice as to the Alternate Consideration it receives upon any exercise of this Warrant
following such Fundamental Transaction. To the extent necessary to effectuate the foregoing provisions, any successor to the Company
or surviving entity in such Fundamental Transaction shall issue to the Holder a new warrant consistent with the foregoing provisions
and evidencing the Holder’s right to exercise such warrant into Alternate Consideration.

 

    	 	5	 

     

    

 

4.       NON-CIRCUMVENTION.
The Company covenants and agrees that the Company will not, by amendment of its articles of incorporation, bylaws or through any
reorganization, transfer of assets, consolidation, merger, scheme of arrangement, dissolution, issue or sale of securities, or
any other voluntary action, avoid or seek to avoid the observance or performance of any of the terms of this Warrant, and will
at all times in good faith carry out all the provisions of this Warrant and take all action as may be required to protect the rights
of the Holder. Without limiting the generality of the foregoing, the Company (i) shall not increase the par value of any shares
of Common Stock receivable upon the exercise of this Warrant above the Exercise Price then in effect, (ii) shall take all such
actions as may be necessary or appropriate in order that the Company may validly and legally issue fully paid and non-assessable
shares of Common Stock upon the exercise of this Warrant, and (iii) shall, so long as this Warrant is outstanding, have authorized
and reserved, free from preemptive rights, a sufficient number of shares of Common Stock to provide for the exercise of the rights
represented by this Warrant (without regard to any limitations on exercise).

 

5.       WARRANT
HOLDER NOT DEEMED A SHAREHOLDER. Except as otherwise specifically provided herein, this Warrant, in and of itself, shall not
entitle the Holder to any voting rights or other rights as a shareholder of the Company. In addition, nothing contained in this
Warrant shall be construed as imposing any liabilities on the Holder to purchase any securities (upon exercise of this Warrant
or otherwise) or as a shareholder of the Company, whether such liabilities are asserted by the Company or by creditors of the Company.

 

6.       REISSUANCE
OF WARRANTS.

 

(a)       Lost,
Stolen or Mutilated Warrant. If this Warrant is lost, stolen, mutilated or destroyed, the Company will, on such terms as to
indemnity or otherwise as it may reasonably impose (which shall, in the case of a mutilated Warrant, include the surrender thereof),
issue a new Warrant of like denomination and tenor as this Warrant so lost, stolen, mutilated or destroyed.

 

(b)       Issuance
of New Warrants. Whenever the Company is required to issue a new Warrant pursuant to the terms of this Warrant, such new Warrant
shall be of like tenor with this Warrant, and shall have an Issuance Date, as indicated on the face of such new Warrant which is
the date such new Warrant is issued.

 

    	 	6	 

     

    

 

7.       TRANSFER.

 

(a)       Notice
of Transfer. The Holder, by acceptance hereof, agrees to give written notice to the Company before transferring this Warrant
or transferring any Warrant Shares of such Holder’s intention to do so, describing briefly the manner of any proposed transfer.
Promptly upon receiving such written notice, the Company shall present copies thereof to the Company’s counsel. If the proposed
transfer may be effected without registration or qualification (under any federal or state securities laws), the Company, as promptly
as practicable, shall notify the Holder thereof, whereupon the Holder shall be entitled to transfer this Warrant or to dispose
of Warrant Shares received upon the previous exercise of this Warrant, all in accordance with the terms of the notice delivered
by the Holder to the Company; provided, however, that an appropriate legend may be endorsed on this Warrant or the certificates
for such Warrant Shares respecting restrictions upon transfer thereof necessary or advisable in the opinion of counsel and satisfactory
to the Company to prevent further transfers which would be in violation of Section 5 of the Securities Act of 1933 and applicable
state securities laws; and provided further that the prospective transferee or purchaser shall execute an Assignment of Warrant
in substantially the form attached hereto as Exhibit B and such other documents and make such representations, warranties,
and agreements as may be required solely to comply with the exemptions relied upon by the Company for the transfer or disposition
of the Warrant or Warrant Shares.

 

(b)       If the proposed
transfer or disposition of this Warrant or such Warrant Shares described in the written notice given pursuant to this Section 7
may not be effected without registration or qualification of this Warrant or such Warrant Shares, the Holder will limit its activities
in respect to such transfer or disposition as are permitted by law.

 

8.       NOTICES.
Whenever notice is required to be given under this Warrant, unless otherwise provided herein, such notice shall be given in accordance
with the notice provisions contained in the Note. The Company shall provide the Holder with prompt written notice (i) immediately
upon any adjustment of the Exercise Price, setting forth in reasonable detail, and certifying, the calculation of such adjustment
and (ii) at least 20 days prior to the date on which the Company closes its books or takes a record (A) with respect to any dividend
or distribution upon the shares of Common Stock, (B) with respect to any grants, issuances or sales of any stock or other securities
directly or indirectly convertible into or exercisable or exchangeable for shares of Common Stock or other property, pro rata to
the holders of shares of Common Stock or (C) for determining rights to vote with respect to any Fundamental Transaction, dissolution
or liquidation, provided in each case that such information shall be made known to the public prior to or in conjunction with such
notice being provided to the Holder.

 

9.       AMENDMENT
AND WAIVER. The terms of this Warrant may be amended or waived (either generally or in a particular instance and either retroactively
or prospectively) only with the written consent of the Company and the Holder.

 

10.      GOVERNING
LAW. This Warrant and all rights, obligations and liabilities hereunder shall be governed by, and construed in accordance with,
the internal laws of the State of New York, without giving effect to the conflicts-of-law principles thereof.

 

    	 	7	 

     

    

 

11.       DISPUTE
RESOLUTION. In the case of a dispute as to the determination of the Exercise Price, the Closing Sale Price, or the arithmetic
calculation of the Warrant Shares, the Company or the Holder (as the case may be) shall submit the disputed determinations or arithmetic
calculations via email or facsimile (a) within two business days after receipt of the applicable notice giving rise to such dispute
to the Company or the Holder, as the case may be, or (b) if no notice gave rise to such dispute, at any time after the Holder learned
of the circumstances giving rise to such dispute. If the Holder and the Company are unable to agree upon such determination or
calculation of the Exercise Price, Closing Sale Price or the Warrant Shares within three business days of such disputed determination
or arithmetic calculation being submitted to the Company or the Holder, as the case may be, then the Company shall, within two
business days thereafter submit via facsimile or email (x) the disputed determination of the Exercise Price or Closing Sale Price
to an independent, reputable investment bank selected by the Company and approved by the Holder or (y) the disputed arithmetic
calculation of the Warrant Shares to the Company’s independent, outside accountant. The Company shall cause at its expense
the investment bank or the accountant, as the case may be, to perform the determinations or calculations and notify the Company
and the Holder of the results no later than ten business days from the time it receives the disputed determinations or calculations.
Such investment bank’s or accountant’s determination or calculation, as the case may be, shall be binding upon all
parties absent manifest error.

 

12.       ACCEPTANCE.
Receipt of this Warrant by the Holder shall constitute acceptance of and agreement to all of the terms and conditions contained
herein.

 

13.       CERTAIN
DEFINITIONS. For purposes of this Warrant, the following terms shall have the following meanings:

 

(a)       “Bloomberg”
means Bloomberg Financial Markets.

 

(b)       “Closing
Sale Price” means, for any security as of any date, (i) the last closing trade price for such security on the Principal
Market, as reported by Bloomberg, or, if the Principal Market begins to operate on an extended hours basis and does not designate
the closing trade price, then the last trade price of such security prior to 4:00 p.m., New York time, as reported by Bloomberg,
or (ii) if the foregoing does not apply, the last trade price of such security in the over-the-counter market for such security
as reported by Bloomberg, or (iii) if no last trade price is reported for such security by Bloomberg, the average of the bid and
ask prices of any market makers for such security as reported by the OTC Markets. If the Closing Sale Price cannot be calculated
for a security on a particular date on any of the foregoing bases, the Closing Sale Price of such security on such date shall be
the fair market value as mutually determined by the Company and the Holder. All such determinations to be appropriately adjusted
for any stock dividend, stock split, stock combination or other similar transaction during the applicable calculation period.

 

(c)       “Common
Stock” means (i) the Company’s common stock, par value $0.01 per share, and (ii) any share capital into which such
common stock shall have been changed or any share capital resulting from a reclassification of such common stock.

 

(d)       “Common
Stock Equivalents” means any securities of the Company that would entitle the holder thereof to acquire at any time Common
Stock, including without limitation any debt, preferred stock, rights, options, warrants or other instrument that is at any time
convertible into or exercisable or exchangeable for, or otherwise entitles the holder thereof to receive, Common Stock.

 

    	 	8	 

     

    

 

(e)       “Exempt
Issuance” means the issuance of (i) shares of Common Stock or options to employees, officers, directors or unaffiliated
consultants of the Company pursuant to any stock or option plan duly adopted by a majority of the non-employee members of the Board
of Directors of the Company or a majority of the members of a committee of non-employee directors established for such purpose,
(ii) any securities upon the exercise or conversion of any securities issued pursuant to the this Warrant or other warrants issued
under the Loan and Security Agreement, (iii) any Common Stock upon the exercise or conversion of securities that are issued and
outstanding as of the Issuance Date, (iv) securities issued pursuant to or in connection with acquisitions or strategic transactions
approved by a majority of the disinterested directors of the Company, (v) shares of Common Stock issued or issuable in connection
with regularly scheduled dividend payments on the Company’s Series A Preferred Stock or Series A-1 Preferred Stock, and (vi)
shares of Common Stock issued pursuant to any loan or leasing arrangement, real property leasing arrangement, or debt financing
from a bank approved by the Board of Directors of the Company.

 

(f)       “Principal
Market” means the primary national securities exchange on which the Common Stock is then traded.

 

(g)       “SEC”
means the U.S. Securities and Exchange Commission.

 

(h)       “Trading
Day” means (i) any day on which the Common Stock is listed or quoted and traded on its Principal Market, (ii) if the
Common Stock is not then listed or quoted and traded on any national securities exchange, then a day on which trading occurs on
any over-the-counter markets, or (iii) if trading does not occur on the over-the-counter markets, any business day.

 

(i)       “Weighted
Average Price” means, for any security as of any date, (i) the dollar-volume weighted-average price for such security
on the Principal Market during the period beginning at 9:30 a.m., New York City time, and ending at 4:00 p.m., New York City time,
as reported by Bloomberg or (ii) if the foregoing does not apply, the dollar-volume weighted-average price of such security in
the over-the-counter market for such security during the period beginning at 9:30 a.m., New York City time, and ending at 4:00
p.m., New York City time, as reported by Bloomberg, or (iii) if no dollar-volume weighted-average price is reported for such security
by Bloomberg for such hours, the average of the highest closing bid price and the lowest closing ask price of any of the market
makers for such security as reported in OTC Markets. If the Weighted Average Price cannot be calculated for such security on such
date on any of the foregoing bases, the Weighted Average Price of such security on such date shall be the fair market value as
mutually determined by the Company and the Holder. If the Company and the Holder are unable to agree upon the fair market value
of such security, then such dispute shall be resolved pursuant to Section 11 with the term “Weighted Average Price”
being substituted for the term “Exercise Price.” All such determinations shall be appropriately adjusted for any share
dividend, share split or other similar transaction during such period.

 

    	 	9	 

     

    

 

14.       REGISTRATION
RIGHTS.

 

(a)       Demand
Registration. The Company shall file, within 45 days after written demand therefor by the Holder, and thereafter use its commercially
reasonable efforts to effect, registration under the Securities Act for the resale of the Warrant Shares; provided, however, that
(i) the Company shall not be obligated to take any action to effect any such registration if the Holder fails to reasonably cooperate
in providing the Company with all information reasonably required to be included in the applicable registration statement or otherwise
required to be obtained by the Company for purposes of preparing and filing the registration statement and any amendments thereto,
and (ii) the obligations of the Company upon any such demand shall be subject to the provisions of paragraph (c) below. Once declared
effective by the SEC, the Company shall use its best efforts to keep the applicable registration statement effective until the
earliest of (A) such time as all of the Warrant Shares shall have been sold or (B) at least three years have passed since the Issuance
Date (as applicable, the “Registration Expiration”).

 

(b)       Piggyback
Registration.

 

(i)       If,
but without any obligation under this Agreement to do so, the Company proposes to register, including for this purpose a registration
effected by the Company for holders of Company securities other than the Holder, any of its securities under the Securities Act,
other than a registration relating solely to the sale of securities to participants in an equity incentive plan on Form S-8, or
a registration on Form S-4 relating solely to a transaction pursuant to the SEC’s Rule 145 (or any successors to such forms),
the Company shall at such time promptly give the Holder written notice of such proposed registration. Upon the written request
of the Holder given within 20 business days after the giving of notice by the Company, the Company shall, subject to the provisions
of paragraph (c) below, cause to be registered under the Securities Act all of the Warrant Shares that the Holder shall have requested
to be registered; provided, however, that the Company shall not be obligated to take any action to effect any such registration
if the Holder fails to reasonably cooperate in providing the Company with all information reasonably required to be included in
the applicable registration statement or otherwise required to be obtained by the Company for purposes of preparing and filing
that registration statement and any amendments thereto.

 

(ii)       In
connection with any offering involving an underwriting of the Company’s common securities, the Company shall not be required
under this Section 14(b) to include any of Holder’s Warrant Shares in such underwriting unless the Holder accepts the terms
of the underwriting as agreed upon between the Company and the underwriters selected by the Company (or by other persons entitled
to select the underwriters).

 

(iii)       No
incidental right under this Section 14(b) shall be construed to limit any registration required under Section 14(a). The piggyback
registration rights in this Section 14(b) shall continue until the Registration Expiration.

 

(c)       Cut-Back
Provision. With respect to any registration under Section 14(b), but not any registration under Section 14(a), if, for any
reason, the SEC, (in consultation with Company counsel, and based on existing written SEC guidance or applicable rules), or one
of the lead underwriters participating in an underwritten primary offering, requires that the number of Warrant Shares to be registered
for resale pursuant to the applicable registration statement be reduced (in order to comply with SEC rules or guidance, or in order
to facilitate the success of the offering as determined by the lead underwriters), then such reduction shall be allocated pro rata
among all holders whose shares (but not limited to Warrant Shares) have been included (or are eligible for inclusion) for resale
under the registration statement until the reduction so required shall have been effected.

 

(d)       Registration
Expenses. All expenses incurred by the Company in complying with Section 14, including without limitation all registration
and filing fees, printing expenses (if required), fees and disbursements of counsel and independent public accountants for the
Company, fees of the FINRA, transfer taxes, and fees of transfer agents and registrars, are called “Registration Expenses.”
The Company will pay all Registration Expenses in connection with any registration hereunder.

 

* * * * * * *

 

    	 	10	 

     

    

 

In Witness Whereof,
the Company has caused this Warrant to Purchase Common Stock to be duly executed as of the date indicated above.

 

	 	CREATIVE REALITIES, INC.
	 	 
	 	
	 	John
    Walpuck
	 	Chief Executive Officer 

  

    	 	11	 

     

    

 

EXHIBIT A

 

FORM OF

EXERCISE NOTICE

 

(To be executed by the registered holder to exercise
this Warrant to Purchase Common Stock)

 

The Undersigned
holder hereby exercises the right to purchase _________________ of the shares of Common Stock (“Warrant Shares”) of
Creative Realities, Inc., a Minnesota corporation (the “Company”), evidenced by the attached copy of the Warrant
to Purchase Common Stock (the “Warrant”). Capitalized terms used herein and not otherwise defined shall have the
respective meanings set forth in the Warrant.

 

		1.	Form of Exercise Price. The Holder intends that payment of the Exercise Price shall be made as (check one):

 

☐a cash exercise
with respect to _________________ Warrant Shares; and/or

 

☐a “Cashless
Exercise” with respect to _______________ Warrant Shares.

 

		2.	Payment of Exercise Price. In the event that the holder has elected to exercise some or all of the Warrant Shares to
be issued pursuant hereto, the holder shall pay the Aggregate Exercise Price in the sum of $___________________ to the Company
in accordance with the terms of the Warrant.

 

		3.	Delivery of Warrant Shares. The Company shall deliver to the holder __________________ Warrant Shares in accordance
with the terms of the Warrant.

 

Date: _______________

 

	 	
	 	(Print Name of Registered Holder)
	 		 
	 	By: 	         
	 	Name: 	
	 	Title: 	

 

     

     

    

 

EXHIBIT B

 

FORM OF 

ASSIGNMENT OF WARRANT

 

(To be signed only upon authorized transfer of the
Warrant)

 

For Value Received,
the undersigned hereby sells, assigns, and transfers unto ____________________ the right to purchase _______________ shares of
common stock of Creative Realities, Inc., to which the within Warrant to Purchase Common Stock relates and appoints ____________________,
as attorney-in-fact, to transfer said right on the books of Creative Realities, Inc. with full power of substitution and re-substitution
in the premises. By accepting such transfer, the transferee has agreed to be bound in all respects by the terms and conditions
of the within Warrant.

 

Dated: __________________

 

	 	
	 	(Signature)
    *
	 	 
	 	 
	 	(Name)
	 	 
	 	 
	 	(Address)
	 	 
	 	 
	 	(Social
    Security or Tax Ident. No.)

 

* The signature on this Assignment of Warrant must correspond to the name
as written upon the face of the Warrant to Purchase Common Stock in every particular without alteration or enlargement or any
change whatsoever. When signing on behalf of a corporation, partnership, trust or other entity, please indicate your position(s)
and title(s) with such entity.

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00264-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00264-of-00352.parquet"}]]