Document:

EX-10.1

 

Exhibit 10.1

Hartville Group, Inc.

2006 Stock Option Plan

(as adopted on February 10, 2006)

     1. PURPOSE AND DEFINITIONS. The purpose of this Plan is to provide incentives to
attract retain and motivate eligible persons whose present and potential contributions are
important to the success of the Company, its Parent and Subsidiaries, by offering them an
opportunity to participate in the Company’s future performance through awards of Options.
Capitalized terms not defined in the text are defined in Section 22 hereof.

     2. SHARES SUBJECT TO THE PLAN. Subject to Section 16 hereof, the total number of
Shares reserved and available for grant and issuance pursuant to this Plan will be 2,500,000
Shares. All such shares are eligible to be issued as Options, as determined by the Committee or
the Board. Subject to Section 16 hereof, Shares that are subject to issuance upon exercise of an
Option but cease to be subject to such Option for any reason other than exercise of such Option
will be available for grant and issuance in connection with future Options under this Plan. At all
times the Company will reserve and keep available a sufficient number of Shares as will be required
to satisfy the requirements of all outstanding Options granted under this Plan. The Shares that
may be issued under the Plan may be authorized but unissued Shares or issued Shares reacquired by
the Company, including without limitation Shares purchased on the open market, and held as treasury
shares.

     3. ELIGIBILITY. Options may be granted to employees, officers, directors or
consultants (provided such consultants render bona fide services). A person may be granted more
than one Option under this Plan.

     4. ADMINISTRATION.

          4.1 Committee Authority. This Plan will be administered by the Committee. Subject
to the general purposes, terms and conditions of this Plan, and to the direction of the Board, the
Committee has full power to implement and carry out this Plan. Without limitation, the Committee
has the authority to:

          (a) construe and interpret this Plan, any Stock Option Agreement or Exercise Agreement (each
as defined in Section 5 hereof) and any other agreement or document executed pursuant to this Plan;

          (b) prescribe, amend and rescind rules and regulations relating to this Plan;

 

 

          (c) select persons to receive Options;

          (d) determine the form and terms of Options;

          (e) determine the number of Shares or other consideration subject to Options;

          (f) determine whether Options will be granted singly, in combination with, in tandem with, in
replacement of, or as alternatives to, any Options granted under this Plan or any awards under any
other incentive or compensation plan of the Company or any Parent or Subsidiary of the Company;

          (g) grant waivers of Plan or Option conditions;

          (h) determine the vesting and exercisability of Options;

          (i) correct any defect, supply any omission, or reconcile any inconsistency in this Plan, any
Option or any Stock Option Agreement or Exercise Agreement (each as defined in Section 5 hereof);

          (j) extend the period in which a Participant may exercise a vested Option following a
Termination;

          (k) determine whether an Option has been earned; and

          (l) make all other determinations necessary or advisable for the administration of this Plan.

          Other provisions of the Plan notwithstanding, the Board shall perform the functions of the
Committee for purposes of granting awards to directors who serve on the Committee, and the Board
may perform any function of the Committee under the Plan for any other purpose, including without
limitation for the purpose of ensuring that transactions under the Plan by Participants who are
then subject to Section 16 of the Exchange Act, as amended, in respect of the Company are exempt
under Rule 16b-3. In any case in which the Board is performing a function of the Committee under
the Plan, each reference to the Committee herein shall be deemed to refer to the Board, except
where the context otherwise requires.

          4.2 Committee Discretion. Any determination made by the Committee with respect to
any Option will be made in its sole discretion at the time of grant of the Option or, unless in
contravention of any express term of this Plan or Option, and subject to Section 5.8 hereof, at any
later time, and such determination will be final and binding on the Company and on all persons
having an interest in any Option under this Plan. The Committee may delegate to one or more
officers of the Company the authority to grant Options under this Plan;

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provided that such officer cannot grant options to himself or herself, can only grant options to
subordinate employees and provided, further, that such delegation is limited to a specific number
of shares to be granted at a specified option price and subject to a vesting schedule approved by
the Committee.

     5. OPTIONS. The Committee may grant Options to eligible persons as set forth in
Section 3 and will determine the number of Shares subject to the Option, the Exercise Price of the
Option, the period during which the Option may be exercised, and all other terms and conditions of
the Option, subject to the following:

          5.1 Form of Option Grant. Each Option granted under this Plan will be evidenced by
an Agreement (“STOCK OPTION AGREEMENT”) which will be in such form and contain such provisions
(which need not be the same for each Participant) as the Committee may from time to time approve,
and which will comply with and be subject to the terms and conditions of this Plan.

          5.2 Date of Grant. The date of grant of an Option will be the date on which the
Committee makes the determination to grant such Option (or the date that an officer with delegated
authority makes the determination to grant such Option), unless otherwise specified by the
Committee. The Stock Option Agreement and a copy of this Plan will be delivered to the Participant
within a reasonable time after the granting of the Option.

          5.3 Exercise Period. Options may be exercisable on such vesting or other schedule
within the times or upon the events determined by the Committee as set forth in the Stock Option
Agreement governing such Option; provided, however, that no Option will be exercisable after the
expiration of ten (10) years from the date the Option is granted. The Committee may provide for
Options to become exercisable at one time or from time to time, periodically or otherwise, in such
number of Shares or percentage of Shares and based on such criteria as the Committee determines.

          5.4 Exercise Price. The Exercise Price of an Option will be determined by the
Committee when the Option is granted and may not be less than the Fair Market Value on the date of
grant. Payment for the Shares purchased must be made in accordance with Section 6 hereof.

          5.5 Method of Exercise. Options may be exercised only by delivery to the Company of
a written stock option exercise agreement (the “EXERCISE AGREEMENT”) in a form approved by the
Committee (which need not be the same for each Participant), stating the number of Shares being
purchased, the restrictions imposed on the Shares purchased under such Exercise Agreement, if any,
and such representations and agreements regarding Participant’s investment intent and access to
information and other matters, if any, as may be required or desirable by the Company to comply
with applicable

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securities laws, together with payment in full of the Exercise Price, and any applicable taxes, for
the number of Shares being purchased.

          5.6 Termination. Subject to earlier termination pursuant to Section 16 hereof and
subject to the terms set forth in any Stock Option Agreement approved by the Committee, exercise of
an Option will always be subject to the following:

(a) If a Participant who is an employee, officer, director or consultant to the Company or
a Parent or Subsidiary of the Company is Terminated for any reason other than death,
Disability or Cause, then the Participant may exercise such Participant’s Options, only to
the extent that such Options are vested and exercisable on the Termination Date and such
Options must be exercised by the Participant, if at all, within three (3) months after the
Termination Date, but in any event, no later than the expiration date of the Options.

(b) If a Participant who is an employee, officer, director or consultant to the Company or
a Parent or Subsidiary of the Company is Terminated because of the Participant’s death or
Disability (or the Participant dies within three (3) months after Participant’s Termination
other than for Cause), then the Participant may exercise such Participant’s Options, only
to the extent that such Options are vested and exercisable on the Termination Date and such
Options must be exercised by Participant (or Participant’s legal representative or
authorized assignee), if at all, within twelve (12) months after the Termination Date, but
in any event no later than the expiration date of the Options.

(c) If a Participant who is an employee, officer, director or consultant to the Company or
a Parent or Subsidiary of the Company is Terminated for Cause, as determined by the
Committee in its sole discretion, then the Participant’s Options shall expire on such
Participant’s Termination Date, or at such later time and on such conditions as are
determined by the Committee.

          5.7 Limitations on Exercise. The Committee may specify a reasonable minimum number
of Shares that may be purchased on exercise of an Option, provided that such minimum number will
not prevent Participant from exercising the Option for the full number of Shares for which it is
then exercisable.

          5.8 Modification, Extension or Renewal. The Committee may modify, extend or renew
outstanding Options and authorize the grant of new Options in substitution therefor, provided that
any such action may not, without the written consent of a Participant, impair any of such
Participant’s rights under any Option previously granted. The Committee may reduce the Exercise
Price of

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outstanding Options without the consent of Participants affected by a written notice to them;
provided, however, that the Exercise Price may not be reduced below the minimum Exercise Price that
would be permitted under Section 5.4 hereof for Options granted on the date the action is taken to
reduce the Exercise Price.

     6. PAYMENT FOR SHARE PURCHASES.

          6.1 Payment. Payment for Shares purchased pursuant to this Plan may be made in cash
(by check) or, where expressly approved for the Participant by the Committee and where permitted by
law:

(a) by cancellation of indebtedness of the Company to the Participant;

(b) by surrender of unrestricted shares that have a Fair Market Value on the date of
surrender equal to the aggregate exercise price of the Shares as to which such Option will
be exercised and are clear of all liens, claims, encumbrances or security interests;

(c) by waiver of compensation due or accrued to the Participant for
services rendered;

(d) through a cashless exercise program implemented by the Company and approved by the
Committee in connection with this Plan; or

(f) by any combination of the foregoing.

     7. WITHHOLDING TAXES.

          7.1 Withholding Generally. Whenever Shares are to be issued in satisfaction of
Options granted under this Plan, the Company may require the Participant to remit to the Company an
amount sufficient to satisfy federal, state and local withholding tax requirements prior to the
delivery of any certificate or certificates for such Shares. Whenever, under this Plan, payments
in satisfaction of Options are to be made in cash, such payment will be net of an amount sufficient
to satisfy federal, state, and local withholding tax requirements.

          7.2 Stock Withholding. When, under applicable tax laws, the Participant incurs tax
liability in connection with the exercise or vesting of any Option that is subject to tax
withholding and the Participant is obligated to pay the Company the amount required to be withheld,
the Committee may in its sole discretion allow the Participant to satisfy the minimum withholding
tax obligation by electing to have the Company withhold from the Shares to be issued that number of
Shares having a Fair Market Value equal to the minimum amount required to be

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withheld, determined on the date that the amount of tax to be withheld is to be determined. All
elections by a Participant to have Shares withheld for this purpose will be made in accordance with
the requirements established by the Committee and be in writing in a form acceptable to the
Committee.

     8. PRIVILEGES OF STOCK OWNERSHIP. No Participant will have any of the rights of a
stockholder with respect to any Shares until the Shares are issued to the Participant. After
Shares are issued to the Participant, the Participant will be a stockholder and have all the rights
of a stockholder with respect to such Shares, including the right to vote and receive all dividends
or other distributions made or paid with respect to such Shares.

     9. TRANSFERABILITY. Options granted under this Plan, and any interest therein, will
not be transferable or assignable by Participant, and may not be made subject to execution,
attachment or similar process, otherwise than by will or by the laws of descent and distribution.
During the lifetime of the Participant an Option will be exercisable only by the Participant or
Participant’s legal representative and any elections with respect to an Option may be made only by
the Participant or Participant’s legal representative. Notwithstanding the foregoing to the
contrary, the Committee may, in its sole discretion and in the manner established by the Committee,
provide for the irrevocable transfer, without payment of consideration, of any Option by a
Participant to such Participant’s spouse, children, grandchildren, nieces, or nephews, to the
trustee of any trust for the principal benefit of one or more such persons, or to a partnership
whose only partners are one or more such persons. In the case of such a permitted transfer, the
Option shall be exercisable only by the transferee or such transferee’s legal representative.

     10.  DESIGNATION OF A BENEFICIARY. A Participant may file a written designation of a
beneficiary who is to receive the Participant’s rights pursuant to a grant of Options upon the
death of the Participant. The Participant may include his or her grant of Options in an omnibus
beneficiary designation for all benefits under the Plan. To the extent that a Participant has
completed a designation of beneficiary while employed with the Company, or serving on its Board or
as a consultant, such beneficiary shall remain in effect, to the extent enforceable under
applicable law, with respect to any grant of Options thereunder.

          Such designation of beneficiary may be changed by the Participant at any time by written
notice. In the event of the death of a Participant and in the absence of a beneficiary validly
designated under the Plan who is living at the time of such death, the Company shall allow the
legal representative of the Participant’s estate to exercise the grant of Options.

     11. CERTIFICATES. All certificates for Shares or other securities delivered under
this Plan will be subject to such stock transfer orders, legends and other restrictions as the
Committee may deem necessary or advisable, including

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restrictions under any applicable federal, state or foreign securities law, or any rules,
regulations and other requirements of the SEC or any stock exchange or automated quotation system
upon which the Shares may be listed or quoted.

     12. ESCROW; PLEDGE OF SHARES. To enforce any restrictions on a Participant’s Shares,
the Committee may require the Participant to deposit all certificates representing Shares, together
with stock powers or other instruments of transfer approved by the Committee, appropriately
endorsed in blank, with the Company or an agent designated by the Company to hold in escrow until
such restrictions have lapsed or terminated, and the Committee may cause a legend or legends
referencing such restrictions to be placed on the certificates.

     13. EXCHANGE AND BUYOUT OF OPTIONS. The Committee may, at any time or from time to
time, authorize the Company, with the consent of the respective Participants, to issue new Options
in exchange for the surrender and cancellation of any or all outstanding Options. The Committee
may at any time buy from a Participant an Option previously granted with payment in cash, Common
Stock of the Company (including restricted stock) or other consideration, based on such terms and
conditions as the Committee and the Participant may agree.

     14. SECURITIES LAW AND OTHER REGULATORY COMPLIANCE. An Option will not be effective
unless such Option is in compliance with all applicable federal and state securities laws, rules
and regulations of any governmental body, and the requirements of any stock exchange or automated
quotation system upon which the Shares may then be listed or quoted, as they are in effect on the
date of grant of the Option and also on the date of exercise or other issuance. Notwithstanding
any other provision in this Plan, the Company will have no obligation to issue or deliver
certificates for Shares under this Plan prior to (a) obtaining any approvals from governmental
agencies that the Company determines are necessary or advisable, and/or (b) compliance with any
exemption, completion of any registration or other qualification of such Shares under any state or
federal law or ruling of any governmental body that the Company determines to be necessary or
advisable. The Company will be under no obligation to register the Shares with the SEC or to
effect compliance with the exemption, registration, qualification or listing requirements of any
state securities laws, stock exchange or automated quotation system, and the Company will have no
liability for any inability or failure to do so.

     15. NO OBLIGATION TO EMPLOY. Nothing in this Plan or any Option granted under this
Plan will confer or be deemed to confer on any Participant any right to continue in the employ of,
or to continue any other relationship with, the Company or any Parent or Subsidiary of the Company
or limit in any way the right of the Company or any Parent or Subsidiary of the Company to

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terminate Participant’s employment or other relationship at any time, with or without cause.

     16. CORPORATE TRANSACTIONS.

          16.1 Assumption or Replacement of Options by Successor or Acquiring Company. In the
event of (a) a dissolution or liquidation of the Company, (b) a merger, acquisition consolidation,
reorganization or other transaction or series of related transactions in which the Company is not
the surviving corporation (other than a merger or consolidation with a wholly owned subsidiary, a
reincorporation of the Company in a different jurisdiction, or a merger, acquisition consolidation,
reorganization or other transaction or series of related transactions in which the shares of
capital stock of the Company outstanding immediately prior to such merger, acquisition
consolidation, reorganization or other transaction or series of related transactions continue to
represent, or are converted or exchanged for shares of capital stock which represent, immediately
following such merger, acquisition consolidation, reorganization or other transaction or series of
related transactions at least a majority, by voting power, of the capital stock of the surviving or
resulting corporation), (c) a merger, acquisition consolidation, reorganization or other
transaction or series of related transactions in which the Company is the surviving corporation but
after which the shares of capital stock of the Company outstanding immediately prior to such
merger, acquisition consolidation, reorganization or other transaction or series of related
transactions no longer represent, or are converted or exchanged for shares of capital stock which
no longer represent, at least a majority, by voting power, of the capital stock of the Company or
(d) the sale of all or substantially all of the assets of the Company, any or all outstanding
Options may be assumed, converted or replaced by the successor or acquiring corporation (if any),
which assumption, conversion or replacement will be binding on all Participants. In the
alternative, the successor or acquiring corporation may substitute equivalent Options or provide
substantially similar consideration to Participants as was provided to stockholders (after taking
into account the existing provisions of the Options). In the event such successor or acquiring
corporation (if any) does not assume or substitute Options, as provided above, pursuant to a
transaction described in this Section 16.1, then notwithstanding any other provision in this Plan
to the contrary, the vesting of such Options will accelerate and the Options will become
exercisable in full prior to the consummation of such event at such times and on such conditions as
the Committee determines, and if such Options are not exercised prior to the consummation of the
corporate transaction, they shall terminate in accordance with the provisions of this Plan.

          16.2 Other Treatment of Options. Subject to any greater rights granted to
Participants under the foregoing provisions of this Section 16, in the event of the occurrence of
any transaction described in Section 16.1 hereof, any outstanding

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Options will be treated as provided in the applicable agreement or plan of merger, consolidation,
dissolution, liquidation or sale of assets.

          16.3 Assumption of Options by the Company. The Company, from time to time, also may
substitute or assume outstanding options granted by another company, whether in connection with an
acquisition of such other company or otherwise, by either (a) granting an Option under this Plan in
substitution of such other company’s option, or (b) assuming such option as if it had been granted
under this Plan if the terms of such assumed option could be applied to an Option granted under
this Plan. Such substitution or assumption will be permissible if the holder of the substituted or
assumed option would have been eligible to be granted an Option under this Plan if the other
company had applied the rules of this Plan to such grant. In the event the Company assumes an
option granted by another company, the terms and conditions of such option will remain unchanged
(except that the exercise price and the number and nature of shares issuable upon exercise of any
such option will be adjusted appropriately pursuant to Section 424(a) of the Code). In the event
the Company elects to grant a new Option rather than assuming an existing option, such new Option
may be granted with a similarly adjusted Exercise Price.

          16.4 Adjustment of Shares. In the event that the number of the Company’s outstanding
shares of Common Stock is changed by a stock dividend, recapitalization, stock split, reverse stock
split, subdivision, combination, reclassification or other similar change in the capital structure
of the Company without consideration, then (a) the number of Shares reserved for issuance under
this Plan and (b) the Exercise Prices of and number of Shares subject to outstanding Options, will
be proportionately adjusted by the Committee, subject to any required action by the Board or the
stockholders of the Company and compliance with applicable securities laws; provided, however, that
fractions of a Share will not be issued but will either be paid in cash at the Fair Market Value of
such fraction of a Share or will be rounded down to the nearest whole Share, as determined by the
Committee in its discretion. The Board or the Committee shall give notice of any adjustments to
each Participant granted an Option under this Plan, and such adjustments shall be effective and
binding on all Participants. If because of one or more recapitalizations, reorganizations or other
corporate events, the holders of outstanding Shares receive something other than Shares, then upon
exercise of an Option, the Participant will receive what the holder would have owned if the holder
had exercised the Option immediately before the first such corporate event and not disposed of
anything the holder received as a result of the corporate event.

     17. ADOPTION AND STOCKHOLDER APPROVAL. This Plan will become effective on the date
that it is adopted by the Board (the “EFFECTIVE DATE”). Upon the Effective Date, the Board may
grant Options pursuant to this Plan.

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     18. TERM OF PLAN/GOVERNING LAW. Unless earlier terminated as provided herein, this
Plan will terminate ten (10) years from the Effective Date. This Plan and all agreements hereunder
shall be governed by and construed in accordance with the laws of the State of Nevada.

     19. AMENDMENT OR TERMINATION OF PLAN. Subject to Section 5.8 hereof, the Board may
at any time terminate or amend this Plan in any respect, including without limitation amendment of
any form of Stock Option Agreement or instrument to be executed pursuant to this Plan. However, no
such action may prejudice the rights of any Participant who has prior thereto been granted Options
under this Plan.

     20. NONEXCLUSIVITY OF THE PLAN. Neither the adoption of this Plan by the Board, the
submission of this Plan to the stockholders of the Company for approval, nor any provision of this
Plan will be construed as creating any limitations on the power of the Board to adopt such
additional compensation arrangements as it may deem desirable, including, without limitation, the
granting of stock options or any other equity awards outside of this Plan, and such arrangements
may be either generally applicable or applicable only in specific cases.

     21. COMPLIANCE WITH RULE 16B-3. This Plan is intended to comply in all respects with
Rule 16b-3 with respect to Participants who are subject to Section 16 of the Exchange Act, and at
any time that the Company is a reporting company pursuant to Section 13 or 15(d) of the
Exchange Act, any provision(s) herein that is/are contrary to Rule 16b-3 shall be deemed null and
void to the extent appropriate by either the Committee or the Board. If, with respect to
Participants who are subject to Section 16 of the Exchange Act, an exemption from Section 16(b) of
the Exchange Act is not otherwise available under Exchange Act Rule 16b-3(d)(1) or (2), then Shares
purchased upon exercise of an Option granted to such Participant may not be sold before at least
six months have elapsed from the date the Option was granted.

     22. DEFINITIONS. As used in this Plan, the following terms will have the following
meanings:

“BOARD” means the Board of Directors of the Company.

“CAUSE” means Termination because of (i) any willful material violation by the Participant
of any law or regulation applicable to the business of the Company or a Parent or
Subsidiary of the Company, (ii) the Participant’s conviction for or guilty plea to, a
felony or a crime involving moral turpitude or any willful perpetration by the Participant
of a common law fraud, (iii) the Participant’s commission of an act of personal dishonesty
which involves a personal profit in connection with the Company or any other entity having
a business relationship with the Company, (iv) any

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material breach by the Participant of any material provision of any agreement or
understanding between the Company or a Parent or Subsidiary of the Company and the
Participant regarding the terms of the Participant’s service as an employee, director or
consultant to the Company or a Parent or Subsidiary of the Company, including without
limitation, the willful and continued failure or refusal of the Participant to perform the
material duties required of such Participant as an employee, director or consultant of the
Company or a Parent or Subsidiary of the Company, other than as a result of having a
Disability, or a breach of any applicable invention assignment and confidentiality
agreement, non-competition agreement or similar agreement between the Company or a Parent
or Subsidiary of the Company and the Participant, (v) Participant’s intentional disregard
of the policies of the Company or a Parent or Subsidiary of the Company so as to cause
loss, damage or injury to the property, reputation or employees of the Company or a Parent
or Subsidiary of the Company, or (vi) any other misconduct by the Participant which is
materially injurious to the financial condition or business reputation of, or is otherwise
materially injurious to, the Company or a Parent or Subsidiary of the Company.

“CODE” means the Internal Revenue Code of 1986, as amended, or any successor thereto,
together with rules, regulations and interpretations promulgated thereunder.

“COMMITTEE” means the Compensation Committee of the Board or another committee of the Board
specifically appointed by the Board to administer this Plan. Any such Committee appointed
by the Board specifically to administer this Plan shall consist of not less than two
members and shall consist solely of non-employee directors. If neither the Compensation
Committee nor a separate Plan committee is appointed, the Board shall act as the Committee.

“COMPANY” means Hartville Group, Inc., a Nevada corporation.

“DISABILITY” means a total and permanent disability as defined in Section 22(e)(3) of the
Code.

“EXCHANGE ACT” means the Securities Exchange Act of 1934, as amended.

“EXERCISE PRICE” means the price at which a holder of an Option may purchase the Shares
issuable upon exercise of the Option.

“FAIR MARKET VALUE” means, as of any date, the value of a share of the Company’s Common
Stock determined as follows:

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(a) if such shares of Common Stock are then quoted on the NASDAQ National Market,
its closing price on the NASDAQ National Market on the business day immediately
preceding the date of determination;

(b) if such shares of Common Stock are publicly traded and are then listed on a
national securities exchange, its closing price on the business day immediately
preceding the date of determination on the principal national securities exchange
on which the shares of Common Stock are listed or admitted to trading;

(c) if such shares of Common Stock are publicly traded but are not quoted on the
NASDAQ National Market nor listed or admitted to trading on a national securities
exchange, the average of the closing bid and ask prices on the business day
immediately preceding the date of determination as reported by National Association
of Securities Dealers, Inc. (or, if not so reported, as otherwise reported by any
newspaper or other source as the Board may determine); or

(d) if none of the foregoing is applicable, by the Committee in good faith after
reasonable investigation.

“OPTION” means an award of an option to purchase Shares, which is not intended to qualify
as an incentive stock option under Section 422 of the Code, pursuant to Section 5 hereof.

“PARENT” means a “parent corporation,” whether now or hereafter existing, as defined in
Section 424(e) of the Code.

“PARTICIPANT” means a person who receives an Option under this Plan.

“PLAN” means this 2006 Stock Option Plan, as amended from time to time.

“RULE 16B-3” means Rule 16b-3 promulgated by the SEC under the Exchange Act.

“SEC” means the Securities and Exchange Commission.

“SECURITIES ACT” means the Securities Act of 1933, as amended.

“SHARES” means the shares of Common Stock of the Company, $0.001 par value per share,
reserved for issuance under this Plan, as adjusted pursuant to Sections 2 and 16 hereof,
and any successor security.

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“SUBSIDIARY” means a “subsidiary corporation,” whether now or hereafter existing, as
defined in Section 424(f) of the Code.

“TERMINATION” or “TERMINATED” means, for purposes of this Plan with respect to a
Participant, that the Participant has for any reason ceased to provide services as an
employee, officer, director or consultant to the Company or a Parent or Subsidiary of the
Company. A Participant will not be deemed to have ceased to provide services in the case
of (i) sick leave, (ii) military leave, or (iii) any other leave of absence approved by the
Committee, provided that such leave is for a period of not more than ninety (90) days,
unless reinstatement upon the expiration of such leave is guaranteed by contract or statute
or unless provided otherwise pursuant to formal policy adopted from time to time by the
Company and issued and promulgated in writing. In the case of any Participant on (i) sick
leave, (ii) military leave or (iii) an approved leave of absence, the Committee may make
such provisions respecting suspension of vesting of the Option while the Participant is on
leave from the Company or a Parent or Subsidiary of the Company as the Committee may deem
appropriate, except that in no event may an Option be exercised after the expiration of the
term set forth in the Stock Option Agreement. The Committee will have sole discretion to
determine whether a Participant has ceased to provide services and the effective date on
which the Participant ceased to provide services (the “TERMINATION DATE”).

     23. PLAN IS UNFUNDED. Insofar as it provides for the grant of Options, the Plan
shall be unfunded. Any liability of the Company to any Participant with respect to a grant of
Options shall be based solely upon any contractual obligations which may be created by the Plan; no
such obligation of the Company shall be deemed to be secured by any pledge or other encumbrance on
any property of the Company. Neither the Company nor the Board shall be required to give any
security or bond for the performance of any obligation which may be created by this Plan.

     24. APPROVALS. This Plan was adopted by the Board on February 10, 2006.

13EX-10.2

 

Exhibit 10.2

Hartville Group, Inc.

2006 Stock Option Plan

Stock Option Agreement

     Hartville
Group, Inc., a Nevada corporation (the “Company”),
has granted to
                                         (the
“Participant”) an option (the
“Option”) to purchase
                                         shares of the Company’s common
stock, $0.001 par value per share (the “Shares”), for a purchase price of $
                     per Share (the
“Option Price”), representing the fair market value of a share of the Company’s common stock on
                                        , 2006, the date of grant of the Option (the “Grant Date”). The Option has been granted
pursuant to the Company’s 2006 Stock Option Plan, as amended (the “Plan”), and shall include and be
subject to all provisions of the Plan, which are hereby incorporated herein by reference. The
Option shall also be subject to the following provisions of this Agreement:

     §1. Vesting. The Option shall be exercisable only with respect to the Shares which have
become “vested” from time to time under this Agreement. The Option shall vest as follows, subject
to Participant’s continuous status as an employee of the Company or any of its subsidiaries on such
dates:

	 	 	 	 	 	 	 
	 	 	Amount of Shares	 	Vesting Date	 	 
	 
	 	 	 	 	 	 
	 

	 	 

	 	 

	 	 
	 

	 	 
	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	 
	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	 
	 	 	 	 

     §2. Term. The Option shall expire on tenth anniversary of the Grant Date to the extent not
previously exercised but shall be subject to earlier termination as provided in this Agreement and
the Plan.

     §3. Termination of Employment. The exercise of any Options upon termination of the
Participant’s employment shall be subject to the provisions of Section 5.6 of the Plan.

     §4. Method of Exercise. At any time when the Option is exercisable under the Plan and this
Agreement, and subject to any applicable restrictions on exercise of the Option under the Plan or
this Agreement, the Option shall be exercisable, in whole or in part, from time to time during the
term of the Option by written notice to the Company at its principal office, which notice shall:

          (a) State that the Option is being exercised thereby and specify the number of Shares
(which must be a whole number) with respect to which the

 

 

Option is being exercised, the name of each person in whose name any such Shares should be
registered, his address, and his social security number;

          (b) Be signed by the person or persons entitled to exercise the Option and, if the
Option is being exercised by anyone other than the Participant, be accompanied by proof
satisfactory to counsel for the Company of the right of such person or persons to exercise
the Option under the Plan and all applicable laws and regulations; and

          (c) Contain representations, warranties, and agreements with respect to the investment
intention of such person or persons in form and substance satisfactory to counsel for the
Company.

     §5. Notice of Disposition. The person exercising the Option shall notify the Company when
making any disposition of the Shares acquired upon exercise of the Option, whether by sale, gift or
otherwise.

     §6. Payment of Price. Upon exercise of the Option with respect to any of the Shares and
payment of the purchase price and any applicable withholding taxes for such Shares in a manner
permissible under the Plan, the Company shall issue the Shares to the specified person or persons
as provided in the Plan.

     §7. Transferability. The Option shall not be transferable by the Participant except as
provided in the Plan. Unless transferred as provided in the Plan, the Option shall be exercisable
during the lifetime of the Participant (subject to any other applicable restrictions on exercise)
only by the Participant (or his legal representative) for his own account.

     §8. Restrictions. The Option and any Shares issued upon exercise of the Option shall be
subject to all restrictions in this Agreement or in the Plan. As a condition of any exercise of
the Option, the Company may require the Participant or his successor to make any representation and
warranty to comply with any applicable law or regulation or to confirm any factual matters
reasonably requested by counsel for the Company.

     §9. Nonqualified Stock Option. The Option is not intended to qualify as an incentive stock
option under §422 of the Internal Revenue Code of 1986, as amended.

     §10. Construction. In the event of any inconsistency between the provisions of the Plan and
the provisions of this agreement, the provisions of the Plan shall control.

[Remainder of page intentionally left blank. Signature page follows.]

2

 

	 	 	 	 	 
	 	 	Hartville Group, Inc.
	 
	 	 	 	 
	 

	 	By	 	 
	 

	 	 	 	 
	 

	 	 	 	Dennis C. Rushovich
	 

	 	 	 	Chief Executive Officer

Acceptance of Agreement

     The Participant, as of the Grant Date set forth above, hereby: (a) acknowledges receiving a
copy of the Plan, which has either been previously delivered to the Participant or is attached to
this Agreement, and represents to the Company that he/she is familiar with all provisions of the
Plan; and (b) accepts this Agreement and the Option granted to him/her under this Agreement subject
to all provisions of the Plan and this Agreement.

	 	 	 	 	 
	 	 	[INSERT PARTICIPANT NAME]
	 
	 	 	 	 
	 	 	Signature:
	 

	 	 	 
	 
	 	 	 	 
	 	 	Print name:
	 

	 	 	 
	 
	 	 	 	 
	 	 	Address:
	 

	 	 	 
	 
	 	 	 	 
	 	 	Social Security No.
	 

	 	 	 	 

3

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