Document:

Exhibit 10.2

 

REGISTRATION RIGHTS AGREEMENT

 

This REGISTRATION RIGHTS
AGREEMENT (this “Agreement”), dated as of April 14, 2020, is entered into by and between iMedia Brands,
Inc., a Minnesota corporation (the “Company”), and the purchasers set forth on Exhibit A (each,
an “Investor”).

 

WHEREAS, certain investors
previously purchased shares of Common Stock and warrants to purchase shares of Common stock pursuant to that certain Common Stock
and Warrant Purchase Agreement, dated May 2, 2019 (the “May 2019 Purchase Agreement”), and the Investors
are now purchasing shares of Common Stock and warrants to purchase shares of Common Stock pursuant to that certain Common Stock
and Warrant Purchase Agreement, dated as of the date hereof (the “April 2020 Purchase Agreement,” and
together with the May 2019 Purchase Agreement, the “Purchase Agreements”);

 

NOW, THEREFORE, in consideration of the
mutual covenants and agreements herein contained and other good and valuable consideration, the receipt and sufficiency of which
are hereby acknowledged, the parties to this Agreement hereby agree as follows:

 

Section 1.           Certain Definitions. In addition to the
terms defined elsewhere in this Agreement, the following terms, as used herein, shall have the following meanings:

 

“Affiliate”
of any Person means any other Person that directly, or indirectly through one or more intermediaries, controls, or is controlled
by, or is under common control with, such Person. The term “control” (including the terms “controlled by”
and “under common control with”) as used with respect to any Person means the possession, directly or indirectly through
one or more intermediaries, of the power to direct or cause the direction of the management and policies of such Person, whether
through the ownership of voting securities, by contract or otherwise.

 

“Business Day”
means any day other than Saturday, Sunday or other day that the Commission is closed for business.

 

“Common Stock”
means common stock, par value $0.01 per share, of the Company.

 

“Exchange Act”
means the Securities Exchange Act of 1934, as amended.

 

“Holder”
means, individually, (i) Investor, and (ii) any direct or indirect transferee of such Registrable Common Stock from Investor. For
purposes of this Agreement, the Company may deem and treat the registered holder of Registrable Common Stock as the Holder and
absolute owner thereof, and the Company shall not be affected by any notice to the contrary.

 

“Person”
means any individual, sole proprietorship, partnership, limited liability company, joint venture, trust, incorporated organization,
association, corporation, institution, public benefit corporation, government (whether federal, state, county, city, municipal
or otherwise, including, without limitation, any instrumentality, division, agency, body or department thereof) or any other entity.

 

“Prospectus”
means the prospectus or prospectuses included in any Registration Statement (including, without limitation, any prospectus subject
to completion and a prospectus that includes any information previously omitted from a prospectus filed as part of an effective
registration statement in reliance upon Rule 430A or Rule 430B promulgated under the Securities Act and any term sheet filed pursuant
to Rule 434 under the Securities Act), as amended or supplemented by any prospectus supplement with respect to the terms of the
offering of any portion of the Registrable Common Stock covered by such Registration Statement and by all other amendments and
supplements to the prospectus, including post-effective amendments and all material incorporated by reference or deemed to be incorporated
by reference in such prospectus or prospectuses.

 

“Registrable
Common Stock” means all of the shares of Common Stock issuable to the Investors pursuant to the Purchase Agreements
(including the Warrants issuable pursuant thereto), and any securities issued or issuable upon any stock split, dividend or other
distribution, recapitalization or similar event with respect to the foregoing.

 

     

     

    

 

 

“Registration
Statement” means any registration statement of the Company filed with the SEC under the Securities Act which covers
any of the Registrable Common Stock pursuant to the provisions of this Agreement, including the Prospectus, amendments and supplements
to such Registration Statement, including post-effective amendments, all exhibits and all materials incorporated by reference or
deemed to be incorporated by reference in such Registration Statement.

 

“SEC” or “Commission”
means the Securities and Exchange Commission.

 

“Securities Act”
means the Securities Act of 1933, as amended.

 

“Special
Registration Statement” shall mean (i) a registration statement relating to any employee benefit plan or (ii) with
respect to any corporate reorganization or transaction under Rule 145 of the Securities Act, any registration statements related
to the issuance or resale of securities issued in such a transaction or (iii) a registration related to stock issued upon conversion
of debt securities.

 

Section 2.           Registrations.

 

(a)       Right
to Demand Registration.

 

(i)       At
any time and from time to time after the first year anniversary of the date hereof, Holder may request registration under the Securities
Act of Registrable Common Stock (a “Demand Registration”); provided, that the Holder may not make in
the aggregate more than two (2) Demand Registrations under this Agreement; provided, further, that no such Demand Registration
may be required unless the Holder (or multiple Holders in the aggregate) seeks to include at least an aggregate one million (1,000,000)
shares of Registrable Common Stock in such Demand Registration. Following such request for Demand Registration, the Company shall,
as soon as practicable, and in any event within 60 days after the date such request is given by Holder(s), file a Registration
Statement covering all Registrable Common Stock that Holder(s) requested to be registered in accordance with Section 3, and in
each case, subject to the limitations of Subsections 2(a)(iii) and 2(a)(iv). As soon as reasonably practicable thereafter but in
no event later than 60 days following the filing of the Registration Statement (90 days in the event of a full review of the Registration
Statement by the SEC), the Company shall use its best efforts to effect such registration and any related qualification or compliance
with respect to all Registrable Common Stock.

 

(ii)       After
the Demand Registration that has been filed with the SEC pursuant to clause (i) of this Section 2(a) has been declared effective
by the SEC, the Company shall use its reasonable best efforts to keep such Demand Registration effective for a period equal to
180 days from such effective date (or if such Demand Registration is not effective during any period within such 180 days, such
180-day period shall be extended by the number of days during such period when such Demand Registration is not effective), or such
shorter period that shall terminate when all of the Registrable Common Stock covered by such Demand Registration have been sold
pursuant to such Demand Registration.

 

(iii)       Notwithstanding
the foregoing obligations, if the Company furnishes to Holder a certificate (such certificate to be furnished promptly) signed
by the Company’s chief executive officer stating that in the good faith judgment of the Board of Directors it would be materially
detrimental to the Company and its stockholders for such registration statement to either become effective or remain effective
for as long as such registration statement otherwise would be required to remain effective, because such action would be materially
detrimental to the Company and its stockholders for such registration statement to be filed and it is therefore necessary to defer
the filing of such registration statement, then the Company shall have the right to defer taking action with respect to such filing,
and any time periods with respect to filing or effectiveness thereof shall be tolled correspondingly, for a period of not more
than 90 days after the request of Holder is given.

 

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(iv)       Holder
shall not distribute the Registrable Common Stock covered by the Demand Registration by means of an underwriting.

 

(b)       Piggyback
Registration.

 

(i)       The
Company shall notify Holder at least 15 days prior to the filing of any registration statement under the Securities Act for purposes
of a public offering of securities of the Company (including, but not limited to, Registration Statements relating to secondary
offerings of securities of the Company, but excluding Special Registration Statements) (a “Piggyback Registration”)
and will afford Holder an opportunity to include in such Registration Statement all Registrable Common Stock held by Holder. If
Holder desires to include in any such registration statement all of its Registrable Common Stock it shall, within 10 days after
the above-described notice from the Company, so notify the Company in writing. If Holder decides not to include all of its Registrable
Securities in any Registration Statement thereafter filed by the Company, Holder shall nevertheless continue to have the right
to include any Registrable Common Stock in any subsequent registration statement or registration statements as may be filed by
the Company with respect to offerings of its securities, all upon the terms and conditions set forth herein.

 

(ii)       Within
20 days after the Company’s receipt of notice of the election of Holder to include all of its Registrable Securities in any
Registration Statement pursuant to Section 2(b)(i), the Company within 20 days after receipt of such notice, subject to the limits
contained in this Section 2(b), shall use commercially reasonable efforts to cause all such Registrable Common Stock of Holder
to be registered under the Securities Act and qualified for sale under any state blue sky law, all to the extent required to permit
such sale or other disposition of said Registrable Common Stock; provided, however, that if the Company
is advised in writing in good faith by any managing underwriter of the Company’s securities being offered in a public offering
pursuant to such registration statement that the amount to be sold by persons other than the Company is greater than the amount
which can be offered without adversely affecting the offering, the Company may reduce the amount offered for the account of Holder
to a number deemed satisfactory by such managing underwriter.

 

(iii)       At
any time, the Company shall have the right to terminate or withdraw any Registration Statement referred to in this Section 2(b)
whether or not Holder has elected to include Registrable Common Stock in such registration; provided, however,
the Company must provide Holder prompt written notice of such termination if Holder had elected to include its Registrable Common
Stock in such Registration Statement.

 

(iv)       The
Holder will be permitted to withdraw all or part of the Registrable Common Stock from a Piggyback Registration at any time prior
to the effective date of such Piggyback Registration.

 

(c)       Termination
of Registration Rights. The right of Holder to request registration or inclusion of Registrable Common Stock in any registration
pursuant to Section 2(a) or Section 2(b) shall terminate upon such time as Rule 144 or another similar exemption under the Securities
Act is available for the sale of all of Holder’s shares without limitation during a three-month period without registration.

 

(d)       If
a Holder requests that its Registrable Common Stock be registered pursuant to this Agreement, the Company will have the right to
include in any such registration and offering all shares of registrable securities held by any holder of Common Stock; provided,
that such other registrable securities may be included in any such registration only to the extent that the inclusion of such securities
will not reduce the number of the Registrable Common Stock of Holder that are included.

 

Section 3.           Registration Procedures. Whenever Holder
requests that its Registrable Common Stock be registered pursuant to this Agreement, the Company shall use its reasonable best
efforts to effect and maintain the registration and the sale of such Registrable Common Stock in accordance with the intended methods
of disposition thereof, and pursuant thereto the Company shall as expeditiously as possible:

 

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(a)       furnish
to Holder (without charge) such number of copies of such Registration Statement, each amendment and supplement thereto, the Prospectus
included in such Registration Statement (including each preliminary Prospectus) and such other documents as Holder may reasonably
request in order to facilitate the disposition of the Registrable Common Stock owned by Holder, and the Company consents to the
use of such Prospectus by Holder in connection with the offering and sale of Registrable Common Stock covered by such Prospectus;

 

(b)       furnish
to Holder, copies of all such documents filed, including, if requested by Holder, documents incorporated by reference in the Prospectus
and, if requested by Holder, the exhibits incorporated or deemed incorporated by reference, and such other documents as Holder
may reasonably request in order to facilitate its disposition of its Registrable Common Stock;

 

(c)       prepare
and file with the SEC such amendments and supplements to such Registration Statement and the Prospectus used in connection therewith
as may be necessary to keep such Registration Statement effective for a period not less than 180 days, or such shorter period as
is necessary to complete the distribution of the securities covered by such Registration Statement and comply with the provisions
of the Securities Act with respect to the disposition of all securities covered by such Registration Statement during such period
in accordance with the intended methods of disposition by the sellers thereof set forth in such Registration Statement; provided, however,
that before filing a Registration Statement or Prospectus or any amendments or supplements thereto the Company, to the extent commercially
reasonable, will furnish to the Holder copies of all such documents proposed to be filed, which documents will be subject to the
review of the Holder to the extent they modify or provide new information regarding Holder or the plan of distribution (“Holder
Modified Filings”), and the Company will not file any such Holder Modified Filings (excluding such documents that, upon
filing, will be incorporated or deemed to be incorporated by reference therein) to which the Holder shall reasonably object;

 

(d)       use
its reasonable best efforts to register or qualify such Registrable Common Stock under such other securities or blue sky laws of
such jurisdictions as Holder reasonably requests and do any and all other acts and things which may be reasonably necessary or
advisable to enable Holder to consummate the disposition in such jurisdictions of the Registrable Common Stock owned by Holder
(provided, that the Company will not be required to (i) qualify generally to do business in any jurisdiction where it would
not otherwise be required to qualify but for this subparagraph (d), (ii) subject itself to taxation in any such jurisdiction or
(iii) consent to general service of process in any such jurisdiction unless the Company is already subject to such service);

 

(e)       notify
Holder, at any time when a Prospectus relating thereto is required to be delivered under the Securities Act, of the occurrence
of any event as a result of which the Registration Statement, including the Prospectus contained therein, contains an untrue statement
of a material fact or omits any fact required to be stated therein or necessary to make the statements therein not misleading,
and, at the request of Holder, the Company shall prepare a supplement or amendment to such Registration Statement so that, as thereafter
delivered to the purchasers of such Registrable Common Stock, such Prospectus shall not contain an untrue statement of a material
fact or omit to state any material fact necessary to make the statements therein not misleading;

 

(f)       subject
to receipt of reasonably acceptable confidentiality agreements, make available, for inspection by a representative of Holder, and
any attorney, accountant or other agent retained by Holder, all financial and other records, pertinent corporate documents and
properties of the Company, and cause the Company’s officers, directors and independent accountants to supply all information
reasonably requested by Holder or such attorney, accountant or agent in connection with such Registration Statement;

 

(g)       to
use its reasonable best efforts to cause all such Registrable Common Stock to be listed on each securities exchange on which securities
of the same class issued by the Company are then listed or, if no such similar securities are then listed, on a national securities
exchange selected by the Company;

 

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(h)       provide
a transfer agent and registrar for all such Registrable Common Stock and provide a CUSIP number for all such Registrable Common
Stock not later than the effective date of such Registration Statement;

 

(i)       if
requested, cause to be delivered, immediately prior to the effectiveness of the Registration Statement, letters from the Company’s
independent certified public accountants addressed to Holder (unless Holder does not provide to such accountants the appropriate
representation letter required by rules governing the accounting profession), stating that such accountants are independent public
accountants within the meaning of the Securities Act and the applicable rules and regulations adopted by the SEC thereunder, and
otherwise in customary form and covering such financial and accounting matters as are customarily covered by letters of the independent
certified public accountants delivered in connection with primary or secondary underwritten public offerings, as the case may be;

 

(j)       make
generally available to its stockholders a consolidated earnings statement (which need not be audited) for the 12 months (or, if
applicable, such shorter period that the Company has been in existence) beginning after the effective date of a Registration Statement
as soon as reasonably practicable after the end of such period, which earnings statement shall satisfy the requirements of an earning
statement under Section 11(a) of the Securities Act and Rule 158 thereunder;

 

(k)       use
its reasonable best efforts to prevent the issuance of any stop order or other suspension of effectiveness of a Registration Statement,
or the suspension of the qualification of any of the Registrable Common Stock for sale in any jurisdiction and, if such an order
or suspension is issued, to use reasonable efforts to obtain the withdrawal of such order or suspension at the earliest possible
moment and to notify Holder of the issuance of such order and the resolution thereof or its receipt of actual notice of the initiation
or threat of any proceeding for such purpose;

 

(l)       promptly
notify Holder:

 

(i)       when
the Registration Statement, pre-effective amendment, the Prospectus or any Prospectus supplement or post-effective amendment to
the Registration Statement has been filed and, with respect to the Registration Statement or any post-effective amendment, when
the same has become effective;

 

(ii)       of
any written request by the SEC for amendments or supplements to the Registration Statement or Prospectus;

 

(iii)      of
the notification to the Company by the SEC of its initiation of any proceeding with respect to the issuance by the SEC of any stop
order suspending the effectiveness of the Registration Statement; and

 

(iv)      of
the receipt by the Company of any notification with respect to the suspension of the qualification of any Registrable Common Stock
for sale under the applicable securities or blue sky laws of any jurisdiction;

 

(m)       at
all times after the Company has filed a registration statement with the SEC pursuant to the requirements of either the Securities
Act or the Exchange Act, the Company shall file all reports and other documents required to be filed by it under the Securities
Act and the Exchange Act and the rules and regulations adopted by the SEC thereunder, and take such further action as Holder may
reasonably request, all to the extent required to enable Holder to be eligible to sell Registrable Common Stock pursuant to Rule
144 under the Securities Act (or any similar rule then in effect); and

 

(n)       as
a condition to being included in any Registration Statement, the Company may require Holder to furnish to the Company any other
information regarding such Holder and the distribution of such securities as the Company may from time to time reasonably request
in writing.

 

    	Registration Rights Agreement	 	Page 5

     

    

 

Holder agrees by having
its stock treated as Registrable Common Stock hereunder that, upon notice of the happening of any event as a result of which the
Prospectus included in such Registration Statement contains an untrue statement of a material fact or omits any material fact necessary
to make the statements therein not misleading (a “Suspension Notice”), Holder will forthwith discontinue
disposition of Registrable Common Stock until Holder is advised in writing by the Company that the use of the Prospectus may be
resumed and is furnished with a supplemented or amended Prospectus as contemplated by Section 3(f) hereof, and, if so directed
by the Company, Holder, at its option, either will destroy or deliver to the Company (at the Company’s sole expense) all
copies, other than permanent file copies then in Holder’s possession, of the Prospectus covering such Registrable Common
Stock currently at the time of receipt of such notice; provided, however, that such postponement of sales
of Registrable Common Stock by Holder shall not exceed 30 days in the aggregate in any three-month period or 90 days in the aggregate
in any one year except as a result of a refusal by the SEC to declare any post-effective amendment to the Registration Statement
effective after the Company has used commercially reasonable efforts to cause such post-effective amendment to be declared effective,
in which case the Company shall terminate the suspension of the use of the Registration Statement immediately following the effective
date of the post-effective amendment. If the Company shall give any notice to suspend the disposition of Registrable Common Stock
pursuant to a Prospectus, the Company shall extend the period of time during which the Company is required to maintain the Registration
Statement effective pursuant to this Agreement by the number of days during the period from and including the date of the giving
of such notice to and including the date Holder either is advised by the Company that the use of the Prospectus may be resumed
or receives the copies of the supplemented or amended Prospectus. In any event, the Company shall not be entitled to deliver more
than two Suspension Notices in any one year.

 

Section 4.           Registration Expenses.

 

(a)       All
fees and expenses incident to the Company’s performance of or compliance with this Agreement, including, without limitation,
all registration and filing fees, fees and expenses of compliance with securities or blue sky laws, listing application fees, printing,
word processing, telephone, messenger and delivery expenses, transfer agent’s and registrar’s fees, cost of distributing
Prospectuses in preliminary and final form as well as any supplements thereto, and fees and disbursements of counsel for the Company
and all independent certified public accountants and other Persons retained by the Company (all such expenses being herein called
 “Registration Expenses”) (but not including any fees and expenses of counsel representing Holder, which
shall be borne by Holder), shall be borne by the Company (whether or not any Registration Statement is declared effective or any
of the transactions described herein is consummated). In addition, the Company shall pay the expense of any annual audit or quarterly
review. The obligation of the Company to bear the Registration Expenses described in Section 4(a) shall apply only to two Demand
Registrations and unlimited Piggyback Registrations irrespective of whether a registration, once properly demanded, if applicable,
is withdrawn by Holder.

 

Section 5.           Indemnification.

 

(a)       The
Company shall indemnify and hold harmless, to the fullest extent permitted by law, Holder, its officers, directors, partners, managers,
members, equity holders and Affiliates, employees and agents of Holder, and each Person, if any, who controls Holder (within the
meaning of Section 15 of the Securities Act or Section 20 of the Exchange Act) from and against all losses, claims, damages, liabilities,
judgments and expenses (including, without limitation, the reasonable fees (including attorneys’ fees) and other expenses
incurred in connection with any suit, action, investigation or proceeding or any claim asserted) caused by, arising out of, in
connection with or based upon, any untrue or alleged untrue statement of material fact contained in any Registration Statement,
Prospectus (including any preliminary Prospectus) or any amendment thereof or supplement thereto or any omission or alleged omission
of a material fact required to be stated therein or necessary to make the statements therein, in the case of the Prospectus in
the light of the circumstances under which they were made, not misleading or any violation or alleged violation by the Company
of the Securities Act, the Exchange Act, applicable “blue sky” laws or any rule or regulation promulgated thereunder,
except insofar as the same are made in reliance and in conformity with information relating to Holder furnished in writing to the
Company by Holder expressly for use therein or caused by Holder’s failure to deliver to Holder’s immediate purchaser
a copy of the Prospectus or any amendments or supplements thereto (if the same was required by applicable law to be so delivered)
after the Company has furnished Holder with a sufficient number of copies of the same.

 

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(b)       In
connection with any Registration Statement in which Holder is participating, Holder shall furnish to the Company in writing such
information and affidavits as the Company reasonably requests for use in connection with any such Registration Statement or Prospectus
and shall indemnify, to the fullest extent permitted by law, the Company, its officers, directors, Affiliates, and each Person
who “controls” the Company within the meaning of the Securities Act (excluding Holder itself, if applicable), against
all losses, claims, damages, liabilities and expenses arising out of or based upon any untrue or alleged untrue statement of material
fact contained in the Registration Statement, Prospectus or preliminary Prospectus or any amendment thereof or supplement thereto
or any omission or alleged omission of a material fact required to be stated therein or necessary to make the statements therein,
in the case of the Prospectus in the light of the circumstances under which they were made, not misleading, but only to the extent
that the same are made in reliance and in conformity with information relating to Holder furnished in writing to the Company by
Holder expressly for use therein or caused by Holder’s failure to deliver to Holder’s immediate purchaser a copy of
the Prospectus or any amendments or supplements thereto (if the same was required by applicable law to be so delivered) after the
Company has furnished Holder with a sufficient number of copies of the same. In no event will the liability of Holder hereunder
be greater in amount than the dollar amount of the proceeds (net of payment of all expenses) received by Holder upon the sale of
the Registrable Common Stock giving rise to such indemnification obligation.

 

(c)       Any
Person entitled to indemnification hereunder shall give prompt written notice to the indemnifying party of any claim with respect
to which it seeks indemnification; provided, however, that the failure to so notify the indemnifying party
will not relieve the indemnifying party from any obligation or liability except to the extent that the indemnifying party has been
prejudiced materially by such failure. Unless in such indemnified party’s reasonable judgment it determines that a conflict
of interest between such indemnified and indemnifying parties may exist with respect to such claim, such indemnifying party shall
assume the defense of such claim with counsel reasonably satisfactory to the indemnified party. If such defense is assumed, the
indemnifying party shall not be subject to any liability for any settlement made by the indemnified party without its consent (but
such consent shall not be unreasonably withheld, conditioned or delayed). An indemnifying party who is not entitled to, or elects
not to, assume the defense of a claim shall not be obligated to pay the fees and expenses of more than one counsel total for all
parties indemnified by such indemnifying party with respect to such claim, unless in the reasonable judgment of any indemnified
party there may be one or more legal or equitable defenses available to such indemnified party which are in addition to or may
conflict with those available to another indemnified party with respect to such claim. No indemnifying party shall, without the
prior written consent of the indemnified party, consent to entry of any judgment or enter into any settlement or other compromise
(i) which does not include as an unconditional term thereof the giving by the claimant or plaintiff to such indemnified party of
a release from all liability in respect to such claim or litigation or (ii) which includes any statement of admission of fault,
culpability or failure to act by or on behalf of such indemnified party. The indemnifying party shall not be entitled to assume
or maintain control of the defense of any claim if (i) the claim relates to or arises in connection with any criminal proceeding,
action, indictment or allegation, (ii) the claim seeks an injunction or equitable relief against the indemnified party or any of
its Affiliates or (iii) the indemnifying party has failed or is failing to prosecute or defend the claim.

 

(d)       The
indemnification provided for under this Agreement shall remain in full force and effect regardless of any investigation made by
or on behalf of the indemnified party or any officer, director or controlling Person of such indemnified party and shall survive
the transfer of Registrable Common Stock or the termination of this Agreement.

 

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(e)       If
the indemnification provided for in or pursuant to this Section 5 is unavailable, unenforceable or insufficient to hold harmless
any indemnified Person in respect of any losses, claims, damages, liabilities or expenses referred to herein, then each applicable
indemnifying party, in lieu of indemnifying such indemnified party, shall contribute to the amount paid or payable by such indemnified
party as a result of such losses, claims, damages, liabilities or expenses in such proportion as is appropriate to reflect the
relative fault of the indemnifying party on the one hand and of the indemnified party on the other in connection with the statements
or omissions which result in such losses, claims, damages, liabilities or expenses, as well as any other relevant equitable considerations.
The relative fault of the indemnifying party on the one hand and of the indemnified party on the other shall be determined by reference
to, among other things, whether the untrue or alleged untrue statement of a material fact or the omission or alleged omission to
state a material fact relates to information supplied by the indemnifying party or by the indemnified party, and by each such party’s
respective intent, knowledge, access to information and opportunity to correct or prevent such statement or omission.

 

Section 6.           Rule 144. The Company covenants that it
will file the reports required to be filed by it under the Securities Act and the Exchange Act and the rules and regulations adopted
by the SEC thereunder in accordance with the requirements of the Securities Act and the Exchange Act and it will take such further
action as Holder may reasonably request to make available adequate current public information with respect to the Company meeting
the current public information requirements of Rule 144(c) under the Securities Act, to the extent required to enable Holder to
sell Registrable Common Stock without registration under the Securities Act within the limitation of the exemptions provided by
(i) Rule 144 under the Securities Act, as such Rule may be amended from time to time, or (ii) any similar rule or regulation hereafter
adopted by the SEC. Upon the request of Holder, the Company will deliver to Holder a written statement as to whether it has complied
with such information and requirements.

 

Section 7.           Miscellaneous.

 

(a)       Notices.
Any notice or other communication required or permitted to be given under this Agreement shall be in writing, shall be delivered
personally, by registered or certified mail, postage prepaid, or by overnight courier; and shall be deemed given (i) upon
delivery, if delivered personally; (ii) 3 days after deposit in the mails, if mailed; or (iii) the next Business Day, if delivered
by overnight courier, to the addresses set forth in the April 2020 Purchase Agreement. If to a transferee Holder, to the address
of Holder set forth in the transfer documentation provided to the Company; or such other address or facsimile number as any such
party (or transferee) may hereafter specify for the purpose by notice to the other parties.

 

(b)       No
Waivers. No failure or delay by any party hereto in exercising any right, power or privilege hereunder shall operate as a waiver
thereof nor shall any single or partial exercise thereof preclude any other or further exercise thereof or the exercise of any
other right, power or privilege. The rights and remedies herein provided shall be exclusive, unless otherwise provided by applicable
law.

 

(c)       Successors
and Assigns. The provisions of this Agreement shall be binding upon and inure to the benefit of the parties hereto and their
respective successors and assigns. The registration rights set forth in this Agreement are transferable only to
each transferee of Registrable Common Stock who is an Affiliate of the Investor. Each subsequent holder of Registrable Common Stock
who is a permitted transferee must consent in writing to be bound by the terms and conditions of this Agreement in order to acquire
the rights granted pursuant to this Agreement.

 

(d)       Governing
Law; Venue. This Agreement shall be construed and enforced in accordance with the substantive laws of the State of Minnesota,
without reference to principles of conflicts of law. Each of the parties irrevocably submits to the exclusive jurisdiction and
venue of the state or federal courts located in Minnesota, in any action or proceeding arising out of, or relating to, this Agreement,
irrevocably consents to the service of process by registered mail or personal service and agrees that all claims in respect of
the action or proceeding may be heard and determined in any such court, and agrees not to bring any action or proceeding arising
out of, or relating to, this Agreement in any other court unless and until the foregoing court renders a final order that it lacks,
and cannot acquire, the necessary jurisdiction, and either all appeals have been exhausted or the order is no longer appealable.
Each of the parties irrevocably waives, to the fullest extent permitted by applicable law, any defense of inconvenient forum to
the maintenance of any action or proceeding so brought, any objection which it may have or hereafter have as to personal jurisdiction,
the laying of the venue of any such action or proceeding brought in any such court and waives any bond, surety or other security
that might be required of any other Party with respect thereto.

 

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(e)       Waiver
of Jury Trial. EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING
ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY.

 

(f)       Counterparts;
Effectiveness. This Agreement may be executed in any number of counterparts, and by the parties in separate counterparts and
delivered by facsimile or other means of electronic transmission (including PDF) each of which shall be deemed to be one and the
same instrument and an original document.

 

(g)       Entire
Agreement. This Agreement constitutes the entire agreement between the parties hereto with respect to the subject matter of
this Agreement and supersedes all prior agreements and understandings, both oral and written, between the parties hereto with respect
to the transactions contemplated herein. Other than as expressly provided in this Agreement, no provision of this Agreement or
any other agreement contemplated hereby is intended to confer on any Person other than the parties hereto any rights or remedies.

 

(h)       Captions.
The captions herein are included for convenience of reference only and shall be ignored in the construction or interpretation hereof.

 

(i)       Severability.
If any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction or other authority
to be invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions of this Agreement shall
remain in full force and effect and shall in no way be affected, impaired or invalidated so long as the economic or legal substance
of the transactions contemplated hereby is not affected in any manner materially adverse to any party or third party beneficiary
hereto. Upon such a determination, the parties and any applicable third-party beneficiaries hereto shall negotiate in good faith
to modify this Agreement so as to effect the original intent of the parties hereto as closely as possible in an acceptable manner
in order that the transactions contemplated hereby be consummated as originally contemplated to the fullest extent possible.

 

(j)       Amendments.
The provisions of this Agreement, including the provisions of this sentence, may not be amended, modified or supplemented, and
waivers or consents to departures from the provisions hereof may not be given without the prior written consent of both parties.

 

 

[SIGNATURE PAGE FOLLOWS]

 

    	Registration Rights Agreement	 	Page 9

     

    

 

IN WITNESS WHEREOF,
this Registration Rights Agreement has been duly executed by each party hereto as of the date first written above.

 

	 	COMPANY:
	 	iMEDIA BRANDS, INC.
	 	 
	 	 
	 	/s/ Landel
    Hobbs
	 	Landel Hobbs, Chair
    of the Board

 

    	Registration Rights Agreement	 	Signature Page 

     

    

 

IN WITNESS WHEREOF,
this Registration Rights Agreement has been duly executed by each party hereto as of the date first written above.

 

	 	INVESTORS:
	 	 
	 	INVICTA MEDIA INVESTMENTS, LLC
	 	 
	 	 
	 	/s/ Eyal
    Lalo
	 	Eyal Lalo,
    Owner

 

    	Registration Rights Agreement	 	Signature Page 

     

    

 

IN WITNESS WHEREOF,
this Registration Rights Agreement has been duly executed by each party hereto as of the date first written above.

 

	 	INVESTORS:
	 	 
	 	MICHAEL & LEAH FRIEDMAN, JTWROS
	 	 
	 	 
	 	/s/ Michael
    Friedman
	 	Michael Friedman
	 	 
	 	 
	 	/s/ Leah
    Friedman
	 	Leah Friedman

 

    	Registration Rights Agreement	 	Signature Page 

     

    

 

IN WITNESS WHEREOF,
this Registration Rights Agreement has been duly executed by each party hereto as of the date first written above.

 

	 	INVESTORS:
	 	HACIENDA JACKSON LLC
	 	 
	 	 
	 	/s/ Alberto
    Romano Guakil
	 	Alberto Romano
    Guakil, Member

 

    	Registration Rights Agreement	 	Signature Page 

     

    

 EXHIBIT A

 

INVESTORS

 

	Invicta Media Investments, LLC
	Michael & Leah Friedman
	Hacienda Jackson LLC

 

    	Registration Rights Agreement	 	Exhibit AExhibit 10.3

 

IMEDIA BRANDS, INC.

 

MANAGEMENT INCENTIVE PLAN

 

In order to provide
an additional incentive to eligible employees to contribute to the success of iMedia Brands, Inc. (the “Company”),
the Company has adopted this Management Incentive Plan (the “Plan”) under which annual cash bonus awards (the
 “Awards”) may be provided to eligible employees. As set forth in this Plan, the grant of Awards is within the
discretion of the Human Resources and Compensation Committee (the “Committee”) of the Company’s Board
of Directors (the “Board”), and the payment of these Awards is subject to several contingencies, including the
attainment of performance goals approved by the Committee that are based on one or more performance measures described below.

 

1.       Eligibility.
Any employee of the Company or any of its subsidiaries is eligible to participate in the Plan. The Committee will designate those
employees who are to be participants in the Plan for each calendar year performance period. Designation by the Committee as a participant
for a specific performance period does not confer on an employee the right to participate in the Plan during any other performance
periods.

 

2.       Grant
of Performance Awards. The Committee will designate which employees may participate in the Plan and be granted Awards for each
performance period. Awards may be granted to participants in such amounts and on such terms as may be determined by the Committee,
consistent with the terms of the Plan. At the time an Award is made, the Committee will specify the terms and conditions that will
govern the Award, which will include that the Award will be earned upon, and to the extent that, one or more performance goals
based on one or more of the performance measures specified in Section 3 have been attained over the course of the applicable performance
period. Different terms and conditions may be established by the Committee for different Awards and for different participants.
The terms of individual Awards will be set forth in such written or electronic notices as the Committee may prescribe.

 

3.       Performance
Measures. The performance measures upon which performance goals applicable to Awards under the Plan may be based shall be one
or a combination of two or more of the following: revenues; gross profit; income from operations; net income; earnings before income
taxes; earnings before interest and taxes; earnings before interest, taxes, depreciation and amortization; earnings before interest,
taxes, depreciation, amortization and share-based compensation expense; earnings before interest, taxes, depreciation and amortization,
excluding non-operating gains (losses), executive and management transition costs, contract termination costs, business development
and expansion costs, loss on debt extinguishment, and non-cash share-based compensation expense; net income per share (basic or
diluted); profitability as measured by return ratios (including, but not limited to, return on assets, return on equity, return
on investment and return on revenues or gross profit) or by the degree to which any of the foregoing earnings measures exceed a
percentage of revenues or gross profit; cash flow; market share; margins (including, but not limited to, one or more of gross,
operating and net earnings margins); stock price; total shareholder return; asset quality; non-performing assets; revenue growth;
cash flow per share; operating assets; balance of cash, cash equivalents and marketable securities; improvement in or attainment
of expense levels or cost savings; economic value added; improvement in or attainment of working capital levels; employee retention;
customer satisfaction; and implementation or completion of critical projects. Any performance measure utilized may be expressed
in absolute amounts, on a per share basis, as a growth rate or change from preceding periods, or as a comparison to the performance
of specified companies or other external measures, and may relate to one or any combination of corporate, group, unit, division,
subsidiary or individual performance.

 

     

     

    

 

4.       Adjustments
to Performance Measures or Goals. In connection with establishing or applying the performance goals applicable to any performance
period, the Committee may adjust the performance goals or the performance measures on which they are based to equitably reflect,
in the Committee’s judgment, the impact of (i) events during the performance period that are unusual in nature or infrequently
occurring (including, but not limited to, acquisitions, divestitures, restructuring activities or asset write-downs), (ii) changes
in applicable tax laws or accounting principles, or (iii) equity restructurings, reorganizations or other changes in corporate
capitalization.

 

5.       Determination
of Award Amounts Payable. Following the completion of each performance period, the Committee will determine the degree to which
the applicable performance goals were attained and the corresponding Award amounts that would be payable to participants based
on such attainment. The Committee is authorized, in its sole and absolute discretion and based on such factors as it deems relevant,
to increase or decrease (including to zero) the amount of an Award that would otherwise be payable to any participant based on
attainment of applicable performance goals.

 

6.       Payment
of Awards. The amount of any Award determined by the Committee to be payable to a participant will be paid to the participant
in a lump sum cash payment (less applicable withholding taxes) as soon as practicable following the Committee’s determination
of the Award amount, but in no event later than two and one-half months after the end of the calendar year during which the applicable
performance period ended. As a condition to receiving any payment of an Award under this Plan, a participant must continue to be
employed by the Company or one of its subsidiaries on the date of payment. If a participant’s employment with the Company
and its subsidiaries terminates for any reason (whether voluntary, involuntary, as a result of death or disability, or with or
without cause) at any time prior to the date of payment, no payment under the Plan will be made.

 

7.       Administration.
The Committee shall have power to make Awards and to determine when and to whom Awards will be granted, and the form, amount and
other terms and conditions of each Award, subject to the provisions of this Plan. The Committee shall have the authority to interpret
this Plan and any Award made under this Plan, to establish, amend, waive and rescind any rules relating to the administration of
this Plan, and to make all other determinations necessary or advisable for the administration of this Plan. The Committee may correct
any defect, supply any omission or reconcile any inconsistency in this Plan or in any Award in the manner and to the extent it
shall deem desirable. The determinations of the Committee in the administration of this Plan shall be final, binding and conclusive.
The Committee may delegate all or any portion of its authority under the Plan to any one or more of its members or, as to Awards
to participants or eligible employees who are not executive officers of the Company, to one or more executive officers of the Company.

 

8.       Miscellaneous.

 

(a)       Effective
Date and Term. The Plan shall become effective as of April 14, 2020, and shall remain in effect until it has been terminated
pursuant to Section 8(d).

 

(b)       No
Right to Employment. Nothing in the Plan or any Award notice constitutes or implies (i) any obligation or undertaking
to employ or retain a participant for any period of time or in any position, or (ii) any limitation on the right of the Company
to terminate a participant’s employment at any time with or without notice or cause.

 

(c)       Tax
and Other Withholding. Any payments under the Plan will be subject to withholding of all taxes and other amounts required by
law to be withheld or paid to others. The Company may, in its discretion and to the full extent permitted by law, apply a payment
otherwise payable to a participant under the Plan to pay any amounts, debts or claims owed to the Company by such participant,
until all such amounts, debts and claims are paid in full.

 

     

     

    

 

(d)       Amendment,
Modification and Termination of the Plan. The Board or Committee may at any time terminate, suspend or modify the Plan and
the terms and provisions of any Award to any participant which has not yet been paid. No Award may be granted during any suspension
of the Plan or after its termination.

 

(e)       Unfunded
Plan. The Plan shall be unfunded, and the Company shall not be required to segregate any assets that may at any time be represented
by Awards under the Plan. No participant shall, by virtue of this Plan, have any interest in any specific assets of the Company.

 

(f)       Other
Benefit Programs. Payments received by a participant under an Award made pursuant to the Plan shall not be deemed a part of
the participant’s regular recurring compensation for purposes of the termination, indemnity or severance pay law of any state
and shall not be included in, nor have any effect on, the determination of benefits under any other employee benefit plan, contract
or similar arrangement provided by the Company unless expressly so provided by such other plan, contract or arrangement, or unless
the Committee expressly determines otherwise.

 

(g)       Governing
Law. The Plan and all determinations made and actions taken pursuant to the Plan shall be governed by the laws of the State
of Minnesota without regard to its conflicts-of-law principles, and shall be construed accordingly.

 

(h)       Non-Transferability.
No Award may be sold, assigned, transferred, exchanged or encumbered, voluntarily or involuntarily.

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