Document:

Valero GP, LLC Supplemental Executive Retirement Plan, effective July 1, 2006

 Exhibit 10.09 
 VALERO GP, LLC 
 SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN 
 Effective July 1, 2006 

 VALERO GP, LLC 
 SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN 
 TABLE OF CONTENTS 
  

					
	 	 	 	  	Page
	ARTICLE I	 	DEFINITIONS	  	2
			
	            1.1	 	Accrued Benefit	  	2
	            1.2	 	Actuarial Equivalent or Actuarially Equivalent Basis	  	2
	            1.3	 	Board of Directors	  	2
	            1.4	 	Change in Control	  	2
	            1.5	 	Code	  	4
	            1.6	 	Company	  	4
	            1.7	 	Committee	  	4
	            1.8	 	Covered Compensation	  	4
	            1.9	 	Credited Service	  	4
	            1.10	 	Eligible Earnings	  	5
	            1.11	 	Final Average Compensation	  	5
	            1.12	 	Monthly Covered Compensation	  	5
	            1.13	 	Monthly FICA Amount	  	5
	            1.14	 	Normal Retirement Date	  	5
	            1.15	 	Participant	  	5
	            1.16	 	Pension Plan	  	6
	            1.17	 	Pension Plan Benefit	  	6
	            1.18	 	Plan	  	6
	            1.19	 	Plan of Deferred Compensation	  	6
	            1.20	 	Plan Year	  	6
	            1.21	 	Prior Pension Plan	  	6
	            1.22	 	Prior Pension Plan Benefit	  	6
	            1.23	 	Rules	  	6
	            1.24	 	Securities Act	  	6
	            1.25	 	Separation from Service	  	6
	            1.26	 	Subsidiary	  	6
	            1.27	 	Surviving Spouse	  	7
	            1.28	 	Trust	  	7
	            1.29	 	Trustee	  	7
			
	ARTICLE II	 	ELIGIBILITY	  	7
			
	            2.1	 	Eligibility	  	7
	            2.2	 	Frozen Participation	  	7
	            2.3	 	Renewed Eligibility	  	7

  

 i 

					
	ARTICLE III	 	VESTING	  	8
			
	ARTICLE IV	 	RETIREMENT BENEFIT	  	8
			
	            4.1	 	Calculation of Retirement Benefit	  	8
	            4.2	 	Form and Time of Payment	  	8
	            4.3	 	Modification of Pension	  	9
	            4.4	 	Delay of Certain Payments	  	9
			
	ARTICLE V	 	PRERETIREMENT SPOUSAL DEATH BENEFIT	  	10
			
	            5.1	 	Death Prior to Commencement of Benefits	  	10
	            5.2	 	Death After Commencement of Benefits	  	10
	            5.3	 	Beneficiary Designation Prohibited	  	10
			
	ARTICLE VI	 	PROVISIONS RELATING TO ALL BENEFITS	  	10
			
	            6.1	 	Effect of This Article	  	10
	            6.2	 	Termination of Employment	  	10
	            6.3	 	No Duplication of Benefits	  	10
	            6.4	 	Forfeiture For Cause	  	10
	            6.5	 	Forfeiture for Competition	  	11
	            6.6	 	Expenses Incurred in Enforcing the Plan	  	11
	            6.7	 	No Restrictions on any Portion of Total Payments Determined to be Excess Parachute Payments	  	11
	            6.8	 	Benefits Upon Re-employment	  	11
			
	ARTICLE VII	 	ADMINISTRATION	  	11
			
	            7.1	 	Committee	  	11
	            7.2	 	Powers of the Committee	  	11
	            7.3	 	Committee Discretion	  	12
	            7.4	 	Reliance Upon Information	  	12
			
	ARTICLE VIII	 	ADOPTION BY SUBSIDIARIES	  	12
			
	            8.1	 	Procedure for and Status After Adoption	  	12
	            8.2	 	Termination of Participation By Adopting Subsidiary	  	13
			
	ARTICLE IX	 	AMENDMENT AND/OR TERMINATION	  	13
			
	            9.1	 	Amendment or Termination of the Plan	  	13
	            9.2	 	No Retroactive Effect on Annual Benefits	  	13
	            9.3	 	Effect of Termination	  	13
	            9.4	 	Effect of Change in Control	  	13
			
	ARTICLE X	 	FUNDING	  	14
			
	            10.1	 	Payments from Trust	  	14
	            10.2	 	Plan May Be Funded Through Life Insurance	  	14
	            10.3	 	Funding of Rabbi Trust	  	14
	            10.4	 	Ownership of Assets; Release	  	14
	            10.5	 	Reversion of Excess Assets	  	15
	            10.6	 	Participants Must Rely Only on General Credit of the Companies	  	15

  

 ii 

					
	ARTICLE XI	 	MISCELLANEOUS	  	15
			
	            11.1	 	Responsibility for Distributions and Withholding of Taxes	  	15
	            11.2	 	Limitation of Rights	  	16
	            11.3	 	Resolution of Disputes	  	16
	            11.4	 	Distributions to Incompetents	  	16
	            11.5	 	Nonalienation of Benefits	  	16
	            11.6	 	Severability	  	17
	            11.7	 	Notice	  	17
	            11.8	 	Gender and Number	  	17
	            11.9	 	Governing Law	  	17
	            11.10	 	Effective Date	  	17

  

 iii 

 VALERO GP, LLC 
 SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN 
 The Valero GP, LLC Supplemental Executive Retirement Plan
(hereinafter referred to as the “SERP” or the “Plan”) is hereby established effective July 1, 2006 for the purpose of providing certain highly compensated, management personnel of Valero GP, LLC and its subsidiaries
(hereinafter collectively referred to as the “Company”) a supplement to the retirement benefit they may otherwise receive under the Valero GP, LLC Pension Plan (the “Pension Plan”) and the Valero Energy Corporation Pension Plan
(“Prior Pension Plan”). 
 Benefits under the Plan are limited to a select group of management or other highly compensated
employees. The Plan is not intended to constitute either a qualified plan under the provisions of Section 401 of the Code or a funded plan subject to the Employee Retirement Income Security Act of 1974, as amended (“ERISA”).

 The Plan is established in connection with a spin-off from the Valero Energy Corporation Supplemental Executive Retirement Plan
(“Predecessor SERP”) of the benefits accrued under such Predecessor SERP with respect to eligible Employees of the Company. In this connection, it is the intent of the Company that this Plan not constitute a new nonqualified deferred
compensation plan, but rather merely an assumption and continuation of the Predecessor SERP, effective as of July 1, 2006, with respect to eligible Employees of the Company who have accrued a benefit under the Predecessor SERP. The original
effective date of the Predecessor SERP was January 1, 1983. 
 The Company has established the Pension Plan effective as of July 1,
2006, to provide defined benefit pension benefits to eligible Employees of the Company, with respect to future service. Effective as of July 1, 2006, eligible Employees of the Company will cease accruing additional benefits under the Prior
Pension Plan and the Prior SERP. It is the intent of the 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	1	 	

 Company that this Plan shall assume the liabilities of the Prior SERP as of July 1, 2006, with respect to eligible
Employees of the Company, and shall provide a single, nonqualified defined benefit to eligible Employees for their pre-July 1, 2006 benefit accruals under the Predecessor SERP and their post-July 1, 2006 benefit accruals under this Plan.

 It is the intent of the Company and Valero Energy Corporation (“VEC”) that this Plan be maintained by the Company for the
benefit of eligible Employees of the Company and that, from and after the effective date hereof, this spin-off plan and the Company shall be solely liable for all benefits due such eligible Employees under this Plan and the Predecessor SERP.

 ARTICLE I 
 DEFINITIONS 
 All defined terms used in the Pension Plan shall have the same meaning for this Plan, except as otherwise set
forth below. 
 1.1 Accrued Benefit. “Accrued Benefit” means, as of any given date of determination, the Retirement benefit
calculated under Section 4.1 with Final Average Compensation, but with the offsets for the aggregate benefits provided under the Pension Plan and the Prior Pension Plan, and Credited Service determined as of the particular date. 
 1.2 Actuarial Equivalent or Actuarially Equivalent Basis. “Actuarial Equivalent” or “Actuarially Equivalent Basis” means an
equality in value of the aggregate amounts expected to be received under different forms of payment based on the same mortality and interest rate assumptions. For this purpose, the mortality and interest rate assumptions used in computing benefits
under the Pension Plan will be used. If there is no Pension Plan, then the actuarial assumptions to be used for purposes of this Plan will be those actuarial assumptions deemed appropriate by the actuarial firm, which last served as independent
actuary for the Pension Plan, or such other actuarial firm determined by the Committee. 
 1.3 Board of Directors. “Board of
Directors” means the Board of Directors of the Company. 
 1.4 Change in Control. “Change in Control” shall mean the
occurrence of one or more of the following events: 
 (a) Any one person or more than one person acting as a group (a
“Group”) shall acquire (whether in one or more transactions) ownership of interests in the Company that, together with interests held by such person or Group, constitutes more than 50% of the total fair market value or total voting power
of all interests, of the Company; or 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	2	 	

 (b) any one person or Group acquires (or has acquired during the 12-month period ending
on the date of the most recent acquisition by such person or Group) ownership interests in the Company representing 35% or more of the total voting power of all such interests in the Company; or 
 (c) a majority of the members of the governing body of the Company (or, for purposes of this subparagraph (c), the relevant entity under
the provisions of Prop. Treas. Reg. §1.409A-3(g)(5)(vi)(A)) is replaced during any 12-month period by members whose appointment or election is not endorsed by a majority of the members of the governing body of the Company prior to the date of
appointment or election; or 
 (d) any one person or Group acquires (or has acquired during the 12-month period ending on the
date of the most recent acquisition by such person or Group) assets from the Company that have a total gross fair market value equal to or more than 40% of the total gross fair market value of all of the assets of the Company immediately prior to
such acquisition or acquisitions. 
 (e) A Change in Control shall also be deemed to occur if a Change in Control, as defined
in (a), (b), (c) or (d) above, shall occur with respect to: 
 (i) the entity for which a Participant is providing services at the
time of such Change in Control, or 
 (ii) the entity liable for paying the benefits under this Plan (or all such entities if more than one
entity shall be so liable); or 
 (iii) an entity that is the majority holder of interests in any entity identified in (i) or (ii), or
any entity in a chain of entities in which such entity is a majority holder of interests in another entity in the chain, ending in an entity identified in (i) or (ii) above. 
 (f) Special Rules. 
 (i) For
purposes of calculating ownership in determining whether a Change in Control has occurred, the attribution rules of Code section 318(a) shall apply with respect to stock of a corporation, and shall be applied by analogy with respect to other types
of business entities. 
 (ii) If, at the time of a transaction, any one person or Group is considered to own more than 50 percent of the
total fair market value or total voting power of interests in the Company (or other entity), or is considered to own 35 percent or more of the total voting power of interests in the Company (or other entity), then the acquisition of additional
interests in the Company or other entity shall not be treated as a Change in Control under section (a) or (b) above, as applicable. 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	3	 	

 (iii) For purposes of applying the provisions of section (d) above, a transfer of assets is not
treated as a change in the ownership of such assets if the assets are transferred to: 
  

	 	(1)	any person or Group who holds an interest in the Company, in exchange for such interest; 

  

	 	(2)	an entity, 50% or more of the total value or voting power of which is owned, directly or indirectly, by the Company; 

  

	 	(3)	a person or Group that owns, directly or indirectly, 50% or more of the total value or voting power of the Company; or 

  

	 	(4)	an entity, at least 50% of the total value or voting powers of which is owned, directly or indirectly, by a person or Group described in (3) above. 

 In applying the provisions of this section (f)(iii), a person’s status is determined immediately after the transfer of assets. 
 1.5 Code. “Code” means the Internal Revenue Code of 1986, as amended from time to time. 
 1.6 Company. “Company” means the Valero GP, LLC, or any successor by merger, purchase or otherwise. 
 1.7 Committee. “Committee” means the Benefit Plans Administrative Committee of the Company. 
 1.8 Covered Compensation. “Covered Compensation” means the average (without indexing) of the Taxable Wage Base for the 35 calendar years
ending with the calendar year in which a Participant attains social security retirement age (as defined in Section 415(b)(8) of the Code). A 35-year period shall be used for all Participants regardless of the year of birth of such Participant.
In determining a Participant’s Covered Compensation prior to the Participant attaining social security retirement age, it shall be assumed that the Taxable Wage Base in effect at the beginning of the Plan Year in which such determination is
made will remain constant for all future years. 
 1.9 Credited Service. “Credited Service” means a Participant’s
continuing period of employment with the Company (whether or not contiguous), commencing on the first day for which such Participant is paid, or entitled to payment, for the performance of duties with the Company and terminating with the
Participant’s final cessation of participation in the Plan. With respect to any full calendar year in which a Participant receives Eligible Earnings in each payroll period as an active Employee, he shall be credited with one year of Credited
Service. With respect to any partial calendar year in which a Participant receives Eligible Earnings as an active Employee (such as the calendar year in which employment commences or participation ceases) he shall be credited with a fraction of a
year of Credited Service, in the same proportion that the number of payroll periods during such calendar year that he received Eligible Earnings as an 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	4	 	

 active Employee bears to the total number of payroll periods during such year. All partial years of Credited Service
shall be aggregated so that a Participant receives credit for all periods of employment regardless of whether the Credited Service is interrupted. Credited Service shall also include, and a Participant shall be credited with, such additional periods
of time, if any, as may have been agreed upon by the Participant and the Company in connection with the Participant’s employment, termination or otherwise. 
 For Participants who: (a) are or become Employees at any time during the period beginning on the Effective Date and ending on the date that Valero Energy Corporation ceases to own (directly or indirectly) any
ownership interest in the Company, and (b) immediately prior to becoming Employees, were employees of Valero Energy Company or an affiliate of Valero Energy Company, Credited Service shall also include the service credited for such Employees
under the Valero Energy Corporation Pension Plan. 
 1.10 Eligible Earnings. “Eligible Earnings” means all compensation paid
or payable by the Company to the employee in the form of base salary or wages and bonuses (whether paid or payable in cash or securities or any combination thereof), including therein any amounts of such base salary or wages and bonuses earned
which, at the employee’s election, in lieu of a cash payment to him, are contributed to a Plan of Deferred Compensation maintained by the Company, if any. During a leave of absence from work, with or without pay, such as disability leave of
absence or personal leave of absence, the Participant’s base rate of pay in effect immediately prior to the leave of absence and his most recent bonus amount earned shall be used in computing his Eligible Earnings. 
 1.11 Final Average Compensation. “Final Average Compensation” means a Participant’s average monthly Eligible Earnings from any
Company for the thirty-six consecutive calendar months that give the highest average monthly rate of Eligible Earnings for the Participant out of all calendar months next preceding the earliest of (a) the date upon which a Participant becomes
ineligible for participation in this Plan pursuant to Section 2.2, (b) the latest of (i) the Participant’s termination for total disability or (ii) his Separation from Service, (c) the termination of this Plan or
(d) a Change in Control. 
 1.12 Monthly Covered Compensation. “Monthly Covered Compensation” means the quotient
resulting from dividing Covered Compensation by 12. 
 1.13 Monthly FICA Amount. “Monthly FICA Amount” means the quotient
resulting from dividing by 12 the Taxable Wage Base in effect or assumed to be in effect at the beginning of the calendar year in which a Participant attains social security retirement age (as defined in Code section 415(b)(8)). 
 1.14 Normal Retirement Date. “Normal Retirement Date” means the first day of the month coincident with or next following the date on
which the Participant attains the age of 65 years. 
 1.15 Participant. “Participant” means either (a) an employee of
the Company who is eligible for and is participating in the Plan or (b) a former employee of the Company who is receiving, or is eligible to receive benefits under the Plan. 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	5	 	

 1.16 Pension Plan. “Pension Plan” means the Valero GP, LLC Pension Plan, a defined
benefit plan qualified under Section 401(a) of the Code, as it may be amended from time to time and any successor qualified defined benefit plan. 
 1.17 Pension Plan Benefit. “Pension Plan Benefit” means the amount of monthly benefit payable from the Pension Plan which (i) in the case of an unmarried Participant, is based upon a lifetime
annuity payable to such Participant pursuant to the provisions of Article 4 of the Pension Plan, or any successor provision; or, (ii) in the case of a married Participant, is based upon a joint and survivor pension of Actuarially Equivalent
Value to the pension otherwise payable to such Participant for life pursuant to the provisions of Article 4 of the Pension Plan or any successor provision. 
 1.18 Plan. “Plan” means the Valero GP, LLC Supplemental Executive Retirement Plan as set forth in this document, and as amended from time to time. 
 1.19 Plan of Deferred Compensation. “Plan of Deferred Compensation” means any non-qualified deferred compensation plan or arrangement,
any Code section 125 cafeteria plan, or any Code section 401(k) cash or deferred arrangement maintained by the Company. 
 1.20 Plan
Year. “Plan Year” means the calendar year. 
 1.21 Prior Pension Plan. “Prior Pension Plan” means the Valero
Energy Corporation Pension Plan, as amended. 
 1.22 Prior Pension Plan Benefit. “Prior Pension Plan Benefit” means the
amount of monthly benefit payable from the Prior Pension Plan which (i) in the case of an unmarried Participant, is based upon a lifetime annuity payable to such Participant pursuant to the provisions of Article 4 of the Prior Pension Plan, or
any successor provision; or, (ii) in the case of a married Participant, is based upon a joint and survivor pension of Actuarially Equivalent Value to the pension otherwise payable to such Participant for life pursuant to the provisions of
Article 4 of the Prior Pension Plan or any successor provision. 
 1.23 Rules. “Rules” means the Commercial Arbitration
Rules of the American Arbitration Association in effect at the date of commencement of any arbitration hereunder. 
 1.24 Securities
Act. “Securities Act” means the Securities Exchange Act of 1934, as amended from time to time. 
 1.25 Separation from
Service. “Separation from Service” shall mean a separation from service as defined in Code section 409A and the regulations and rulings issued thereunder. 
 1.26 Subsidiary. “Subsidiary” means (i) any corporation 50% or more of whose stock having ordinary voting power to elect directors (irrespective of whether or not at the time stock of any class
or classes of such corporation shall have or might have voting power by reason of the happening of any contingency) is at the time owned, directly or indirectly, by the Company, and (ii) any partnership, association, joint venture or other
entity in which, the Company, directly or indirectly, has a 50% or greater equity interest at the time. 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	6	 	

 1.27 Surviving Spouse. “Surviving Spouse” means the spouse of a Participant who is
eligible to receive a Qualified Pre-retirement Survivor Annuity benefit under the Pension Plan. 
 1.28 Trust. “Trust” or
“Trust Agreement” shall mean the trust, if any, created to fund benefits under the Plan pursuant to Article X. 
 1.29
Trustee. “Trustee” means collectively one or more persons or corporations with trust power which have been appointed by the Committee and have accepted the duties of Trustee of the Trust (if any) and any and all successor or
successors appointed by the Company. 
 ARTICLE II 
 ELIGIBILITY 
 2.1 Eligibility. An Employee shall become a Participant in the Plan as of the
date he is selected by the Committee for inclusion as a Participant in the Plan. Ongoing eligibility and participation of Participants shall be determined by the Committee in its sole discretion, and no employee shall have a right to initial or
ongoing participation in this Plan. As of the Effective Date, any Employee who was a participant in the Prior SERP shall automatically become a Participant in this Plan. 
 2.2 Frozen Participation. If an Employee who is a Participant later becomes ineligible to continue to participate but still is employed by an adopting Company, his Accrued Benefit will be frozen as of the last
day of the Plan Year prior to the Plan Year during which he initially became ineligible to participate. He will later be entitled to that frozen Accrued Benefit, upon his Separation from Service (if, at the time of such Separation from Service, his
Accrued Benefit is vested), subject to the requirements of Articles III and IV. The frozen Accrued Benefit will be payable at the time and in the form set forth in Article IV. The Surviving Spouse of a Participant whose Accrued Benefit is frozen at
the time of the Participant’s death shall not be entitled to any death benefit under this Plan. A Participant whose Accrued Benefit is frozen at the time of incurring a disability shall not accrue any further Credited Service either for accrual
or vesting purposes after the disability occurs so long as the Participant’s Accrued Benefit in this Plan is frozen. If the frozen Accrued Benefit is less than the benefit which could otherwise be provided without this limitation, then the
benefit will not exceed the Participant’s frozen Accrued Benefit. Additionally, if any of the events described in Article VI should occur, the Participant whose Accrued Benefit is frozen shall be subject to having his frozen Accrued Benefit
either restricted in amount or forfeited in accordance with Article VI. 
 2.3 Renewed Eligibility. If an employee who is a
Participant becomes ineligible to continue to participate but remains employed by an adopting Company and then later again becomes eligible to participate, the Participant will be given Credited Service for the intervening period, will have his
Final Average Compensation computed as though the freeze had never occurred, and will be treated for all purposes as though he had not had his participation interrupted. 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	7	 	

 ARTICLE III 
 VESTING 
 Except as otherwise set forth herein, a Participant’s Accrued Benefit shall vest
pursuant to the following vesting schedule: 
  

				
	 Participant’s Years of Credited Service
	  	Vested Percentage	 
	 Less than 5
	  	0	%
	 5 or more
	  	100	%

 Notwithstanding the foregoing, the portion of a Participant’s Accrued Benefit attributable to
Credited Service attained on or after January 1, 1996, shall vest only upon the occurrence of the Participant’s (i) death, (ii) Disability, or (iii) Separation from Service after the participant has attained age 55 and 5 years of Credited
Service. In the event of the Participant’s Separation from Service prior to attaining age 55 and 5 years of Credited Service for any reason other than death or Disability, the Participant’s Accrued Benefit hereunder shall be forfeited,
and, in such case, the Participant shall be eligible for benefits under the Valero GP, LLC Excess Pension Plan if, and to the extent, the Participant satisfies the eligibility criteria for benefits under such plan. 
 Notwithstanding the foregoing provisions, a Participant’s Accrued Benefit (whether attributable to Credited Services earned prior to, on, or after
January 1, 1996) shall vest upon the occurrence of a Change in Control, upon termination of the Plan pursuant to Section 9.1 or if the adopting Subsidiary employing a Participant terminates its participation in the Plan and such
Participant’s participation in the Plan is not promptly continued through employment by another adopting Subsidiary. 
 ARTICLE IV

 RETIREMENT BENEFIT 
 4.1 Calculation of Retirement Benefit. Subject to the following provisions of this Section 4.1, the provisions of Section 4.3 and Article III; the monthly pension payable under the Plan shall be an amount equal to the sum
of (i) plus (ii) minus (iii) where (i) equals: 1.60% of the Participant’s Final Average Compensation multiplied by his number of years of Credited Service; and (ii) equals .35% multiplied by the product of his number of
years of Credited Service (not to exceed 35 years) times the excess of his Final Average Compensation over the lesser of (a) 1.25 times his Monthly Covered Compensation, or (b) the Monthly FICA Amount; and (iii) equals the sum of the
Participant’s Pension Plan Benefit and Prior Pension Plan Benefit. In the case of an unmarried Participant the benefit shall be based on a lifetime annuity. In the case of a married Participant the benefit shall be a fifty percent
(50%) Qualified Joint and Survivor Annuity pension of Actuarially Equivalent Value to the pension otherwise payable for life hereunder. The monthly pension payable under the Plan, as determined above, shall be further reduced by the equivalent
amount the Pension Plan Benefit and the Prior Pension Plan Benefit are increased as a result of increases in the amount of maximum benefits payable from qualified plans in accordance with Code Section 415 or other applicable law. If a
Participant’s benefits commence prior to his Normal Retirement Date, the monthly pension payable to such Participant shall be determined by multiplying the monthly pension otherwise payable to him by the applicable early retirement reduction
factor contained in the Pension Plan. 
 4.2 Form and Time of Payment. Benefits under the Plan shall commence upon the
Participant’s Separation from Service. In the event that the present lump-sum Actuarial Value of a Participant’s benefit at Separation from Service is $50,000 or less, such benefit shall be paid in a single lump sum cash payment. In the
event that the present lump-sum Actuarial Value of a 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	8	 	

 Participant’s benefit at Separation from Service is greater than $50,000, such benefits shall be made available to
the Participant only in the form of the monthly annuity payment forms available to the Participant under the Pension Plan which are Actuarial Equivalent lifetime annuities. Any optional annuity form normally available under the Pension Plan that is
coordinated with such Participant’s Social Security benefit, or is not an Actuarial Equivalent lifetime annuity, shall not be an available optional payment form under this Plan. In that regard, the Company shall furnish each Participant, on or
about 180 days prior to the date on which he will have both attained age 55 and completed five years of Credited Service, or, if earlier, the date he will have attained age 65, a written explanation of (a) the terms and conditions of payment
provided under the form of payments as described in the Pension Plan and the optional forms of payment which may be elected in lieu thereof; (b) the terms and conditions of payment provided under the automatic pension as described in the
Pension Plan; and (c) the relative financial effect on a Participant’s total pension of an election not to take the standard and automatic pension. In addition, the Company shall also furnish each married Participant at least 120 days
prior to the date his benefit is scheduled to commence under the Plan, a written statement of the amount of pension which would be payable on his behalf under the standard and automatic Qualified Joint and Survivor Annuity pension as is described in
the Pension Plan; and the amount of pension otherwise payable under the available optional forms of benefit. 
 4.3 Modification of
Pension. The Committee shall have the right to modify the calculation of the benefit payable as to any Participant as it may desire from time to time; provided, however, that any such modification shall not result in a reduction of the benefit
payable below the amount set forth above in Section 4.1. In addition, except as expressly provided for herein, benefits payable under this Plan to any Participant shall not affect any other right or entitlement a Participant may have by
contract or otherwise. In addition, the benefits payable to a Participant under this Plan may be modified by written agreement entered into between the Participant and a Company and approved pursuant to Section 7.7. If so modified, the
provisions of such written agreement shall prevail in determining such Participant’s rights and benefits under this Plan. 
 4.4
Delay of Certain Payments. With respect to any Participant who is a “Specified Employee,” as defined in Code Section 409A and the regulations and rulings issued thereunder, any benefit that becomes payable by reason of such
Participant’s Separation from Service shall not commence prior to the date that is six (6) months following such Participant’s Separation from Service. Upon commencement of any benefit delayed by application of this Section 4.4,
the monthly benefit payable to the Participant shall be determined as of the Participant’s Separation from Service, and the first payment shall include all payments that would have otherwise becomes payable during the period of such delay. The
provisions of this Section 4.4 shall not apply (a) with respect to any benefit that becomes payable due to the death of the Participant, or (b) if, at the time of such Participant’s Separation from Service, no stock of the
Company is publicly traded on an established securities market or otherwise. 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	9	 	

 ARTICLE V 
 PRERETIREMENT SPOUSAL DEATH BENEFIT 
 5.1 Death Prior to Commencement of Benefits. In the
event that a Participant dies prior to commencing payment of his benefit hereunder, the Participant’s Surviving Spouse shall receive for life a Surviving Spouse benefit under the Plan, which shall continence on the first day of the month
following the date of the Participant’s death and shall be equal to fifty percent (50%) of the amount the Participant would have received under Section 4.1 if he had experienced a Separation from Service on his date of death and
elected immediate commencement of his pension on his Separation from Service. 
 5.2 Death After Commencement of Benefits. Upon the
death of a Participant at or after the date that the Participant has commenced payment of his benefit hereunder, there is no separate death benefit and the Surviving Spouse shall be entitled to receive only the survivor portion of any benefit
otherwise payable, based upon the form of annuity elected by the Participant under Section 4.1. 
 5.3 Beneficiary Designation
Prohibited. Since the only death benefit payable under the Plan is to a Surviving Spouse, and no Participant shall have the right to designate a beneficiary to receive death benefits hereunder. 
 ARTICLE VI 
 PROVISIONS RELATING TO
ALL BENEFITS 
 6.1 Effect of This Article. The provisions of this Article will control over all other provisions of this Plan.

 6.2 Termination of Employment. Termination of employment for any reason prior to the participant’s vesting under Article III
or Article V, if applicable, will cause the Participant and any Surviving Spouse to forfeit all interest in and under this Plan. 
 6.3 No
Duplication of Benefits. It is not intended that there be any duplication of benefits. Therefore, in no event will a Participant and/or such Participant’s Surviving Spouse qualify for a benefit under both Articles IV and V. 
 6.4 Forfeiture For Cause. If the Committee finds, after full consideration of the facts presented on behalf of both the Company and a Participant,
that the Participant was discharged by a Company for fraud, embezzlement, theft, commission of a felony, proven dishonesty in the course of his employment by a Company which damaged the Company, or for disclosing trade secrets of a Company, the
entire benefit accrued for the benefit of the Participant and/or his Surviving Spouse will be forfeited even though it may have been previously vested under Article III or V. The decision of the Committee as to the cause of a former
Participant’s discharge and the damage done to the Company will be final. No decision of the Committee will affect the finality of the discharge of the Participant by the Company in any manner. Notwithstanding the foregoing, no forfeiture
should be permitted pursuant to this Section following Plan termination or a Change in Control unless pursuant to arbitration consistent with the provisions of Section 11.3. 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	10	 	

 6.5 Forfeiture for Competition. If at the time a distribution is being made or is to be made to a
Participant, the Committee finds after full consideration of the facts presented on behalf of the Company and the Participant, that the Participant at any time within two years following his termination of employment from all Companies and without
written consent of a Company, directly or indirectly owns, operates, manages, controls or participates in the ownership (other than through ownership of less than 5% of the common stock of a publicly traded entity), management, operation or control
of or is employed by, or is paid as a consultant or other independent contractor by a business which competes with the Company by which he was formerly employed in a trade area served by the Company at the time distributions are being made or to be
made and in which the Participant had represented the Company while employed by it; and if the Participant continues to be so engaged 60 days after written notice has been given to him, the Committee may forfeit all benefits otherwise due the
Participant even though such benefit may have been previously vested under Article III or V. Notwithstanding the foregoing, no forfeiture shall be permitted pursuant to this Section following Plan termination or a Change in Control unless pursuant
to arbitration consistent with the provisions of Section 11.3. 
 6.6 Expenses Incurred in Enforcing the Plan. The Company will
pay a Participant for all reasonable legal fees and expenses incurred by him in successfully contesting or disputing his termination of employment by a Company or in successfully seeking to obtain or enforce any benefit provided by this Plan if such
termination occurs or a benefit is payable following a Change in Control. 
 6.7 No Restrictions on any Portion of Total Payments
Determined to be Excess Parachute Payments. Notwithstanding that any payment or benefit received or to be received by a Participant in connection with a Change in Control, or the termination of his employment by a Company, would not be
deductible, whether in whole or in part, by a Company or any affiliated company, as a result of Section 280G of the Code, the benefits payable under this Plan shall nevertheless not be reduced. 
 6.8 Benefits Upon Re-employment. If a former employee who is receiving benefit payments under this Plan is re-employed by the Company, the payment
of the benefit will continue during his period of re-employment. The re-employed former employee’s benefit will not be changed as a result of his re-employment. 
 ARTICLE VII 
 ADMINISTRATION 
 7.1 Committee. The Plan shall be administered by the Committee. 
 7.2 Powers of the Committee. The Committee will have the exclusive responsibility for the general administration of this Plan according to the terms and provisions of this Plan and will have all powers
necessary to accomplish those purposes, including but not by way of limitation the right, power and authority: 
 (a) to make
rules and regulations for the administration of this Plan; 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	11	 	

 (b) to construe all terms, provisions, conditions and limitations of this Plan;

 (c) to correct any defect, supply any omission or reconcile any inconsistency that may appear in this Plan; 
 (d) to determine all controversies relating to the administration of this Plan, including but not limited to: 
 (1) differences of opinion arising between a Company and a Participant, and 
 (2) any question it deems advisable to determine in order to promote the uniform administration of this Plan for the benefit of all
interested parties; and 
 (e) to delegate, without limitation, by written notice to the Company’s Chief Financial
Officer, the Trustee, the Committee or any other designee, powers of investment and administration as well as those clerical and recordation duties of the Committee, as it deems necessary or advisable for the proper and efficient administration of
this Plan. 
 7.3 Committee Discretion. The Committee in exercising any power or authority granted under this Plan or in making any
determination under this Plan may use its sole discretion and judgment. Any decision made or any act or omission, by the Committee in good faith shall be final and binding on all parties and, except as otherwise set forth in Sections 6.4, 6.5 and
7.2(d)(1), shall not be subject to de novo review. 
 7.4 Reliance Upon Information. The Committee will not be liable for any
decision or action taken in good faith in connection with the administration of this Plan. Without limiting the generality of the foregoing, any decision or action taken by the Committee when it relies upon information supplied it by any officer of
the Company, the Company’s legal counsel, the Company’s actuary, the Company’s independent accountants or other advisors in connection with the administration of this Plan will be deemed to have been taken in good faith. 

ARTICLE VIII 
 ADOPTION BY
SUBSIDIARIES 
 8.1 Procedure for and Status After Adoption. Any Subsidiary of the Company at the date of adoption of this Plan,
and any entity becoming a Subsidiary of the Company after such date of adoption, may adopt this Plan by appropriate action of its board of directors or other governing body. Any power reserved under this Plan to the Company may be exercised
separately by each such Subsidiary adopting the Plan; provided, however, that (i) powers reserved under this Plan to the Board of Directors or the Committee shall be exercised only by the Board of Directors of the Company or Committee thereof
and (ii) powers reserved under this Plan to the Company shall be exercised only by the Company. Each Subsidiary adopting the Plan delegates to the Company exclusive administrative responsibility for the Plan. However, the 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	12	 	

 Company may allocate the costs of Plan benefits among the Companies in any reasonable manner such that each Company shall
bear the costs of participation by those Participants who are or were employees of such Company. Each Subsidiary, by adopting this Plan, and in consideration of the like undertakings of the other adopting Subsidiaries, agrees that the obligations
and liabilities of the Company(ies) for the payment of benefits to any Participants (and to any person claiming through a Participant) hereunder shall be the joint and several obligation of each Subsidiary adopting the Plan, not solely of the
Company employing or previously employing a Participant. Accordingly, each such adopting Subsidiary agrees that, to the extent permitted under-Section 10.4, each Participant (and any person claiming through a Participant) shall have recourse
and a right of action to enforce benefits payable under this Plan against any and all Companies contemporaneously participating in the Plan during the period of such Participant’s Credited Service. 
 8.2 Termination of Participation By Adopting Subsidiary. Any Subsidiary adopting this Plan may, by appropriate action of its board of directors or
other governing body, terminate its participation in this Plan. The Committee may, in its discretion, also terminate a Subsidiary’s participation in this Plan at any time. The termination of the participation in this Plan by a Subsidiary will
not, however, affect the rights of any Participant who is working or has worked for the Subsidiary as to benefits previously vested under Article III of this Plan. 
 ARTICLE IX 
 AMENDMENT AND/OR TERMINATION 
 9.1 Amendment or Termination of the Plan. The Committee reserves the right in its sole discretion, to suspend, amend or terminate this Plan at any
time or from time to time, in whole or in part for whatever reason it deems appropriate. 
 9.2 No Retroactive Effect on Annual
Benefits. No amendment will affect the rights of any Participant to the Retirement benefit provided in Article IV previously accrued by the Participant or will change a Participant’s rights under any provision relating to a Change in
Control after a Change in Control has occurred without his consent. However, the Board of Directors retains the right at any time to change in any manner the Retirement benefit provided in Article IV but only as to accruals after the date of the
amendment. 
 9.3 Effect of Termination. If this Plan is terminated, then (i) no Surviving Spouse benefit will be provided to the
Surviving Spouse of a Participant dying on or after such date of termination, and no further Retirement benefit will accrue, and (ii) all Plan Participants in active employment of a Company (including Participants whose Accrued Benefit is
frozen pursuant to Section 2.2) shall become fully vested. In the event of the termination of the Plan, the Accrued Benefit payable to each affected current or frozen Participant (or Surviving Spouse) shall be determined as of such date of
termination and shall be paid at such time and in such form as it would be otherwise payable under the terms of the Plan. 
 9.4 Effect of
Change in Control. Upon the occurrence of a Change in Control, all Accrued Benefits of all Participants shall immediately become fully vested. The Accrued Benefit of each Participant shall be paid out at such time and in such form as it would
otherwise be payable under the terms of this Plan. 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	13	 	

 ARTICLE X 
 FUNDING 
 10.1 Payments from Trust. As set forth in Section 8.1, the Companies are
jointly and severally liable to pay the benefits due under this Plan. The Companies may establish, but shall not be required to establish a Trust to provide for the funding of benefits hereunder. 
 10.2 Plan May Be Funded Through Life Insurance. It is specifically recognized that the Company may, but is not required to, purchase life
insurance so as to accumulate assets sufficient to fund obligations under this Plan and that the Company may, but is not required to contribute any policy or policies it may purchase and any amount it finds desirable to the Trust or any other trust
established to accumulate assets to fund obligations under this Plan. However, under all circumstances, the Participants will have no rights in or to any such policies. 
 10.3 Funding of Rabbi Trust. To the extent the Company establishes a Trust hereunder, the Company may make contributions of cash or other assets to the Trust, but shall not be required to make contributions
thereto in any amount. Notwithstanding the foregoing, the Company may require that a Subsidiary adopting the Plan make contributions to the Trust in an amount sufficient to satisfy the liability accrued under the Plan to Participants while employed
by such Subsidiary. 
 10.4 Ownership of Assets; Release. All policies of insurance or other assets contributed to the Trust (or to
any other trust established for the purpose of funding benefits hereunder) pursuant to Sections 10.2, 10.3 or otherwise shall be contributed by the Company, and all such policies or other assets shall be owned solely by the Company immediately prior
to such contribution. No Participant shall contribute policies or assets to the Trust. As an internal accounting matter, the Company may allocate liabilities under the Plan to the various Subsidiaries adopting the Plan. The Company may charge or
allocate all or any part of such contributions to Subsidiaries adopting the Plan in any reasonable manner determined by the Company in accordance with generally accepted accounting principles, and may record the amounts so allocated as obligations
owing among the Company and such Subsidiaries. The Company may also allocate or distribute assets received by it from the Trust pursuant to Section 10.5 hereof to such Subsidiaries in any reasonable manner determined by the Company in
accordance with generally accepted accounting principles. However, notwithstanding the fact that a Subsidiary may be deemed to have a claim against the Company with respect to such contributions or distributions, no Subsidiary shall at any time own
or be deemed to own or have any contingent, reversionary or other beneficial interest in any portion of the policies and other assets held in the Trust or any claim, against the Trustee or otherwise, with respect thereto. Each Subsidiary, in
consideration of the mutual covenants herein contained, for itself, its successors, assigns, representatives, administrators, trustees and other persons claiming by, through or under such Subsidiary, hereby irrevocably and forever releases and
relinquishes (i) any and all rights, claims and interests (beneficial, reversionary, actual, contingent or otherwise), known or unknown, asserted or unasserted, which it has or may have, or may hereafter have, in or with 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	14	 	

 respect to the Trust, the Trust Fund (as such term is defined in the Trust Agreement) and the policies and assets now or
hereafter from time to time contributed or contributable thereto, held therein or thereby, or distributable therefrom or thereby, and (ii) any claim, demand, action or cause of action whatsoever which it has or may have, or may hereafter have,
against the Trustee, its successors or assigns, with respect thereto. 
 10.5 Reversion of Excess Assets. Assets held pursuant to the
Trust shall not be loaned to any Company. However, the Company may, at any time, request the actuary who last performed the annual actuarial valuation of the Pension Plan to determine the Actuarial Equivalent of the Accrued Benefits, assuming the
Accrued Benefits to be fully vested (whether they are or not), as of the end of the Plan Year coincident with or last preceding the request, of all Participants and Surviving Spouses of deceased Participants for which the Company is or will be
obligated to make payments under this Plan. If the fair market value of the assets held in the Trust, as determined by the Trustee as of that same date, exceeds the Actuarial Equivalent of the Accrued Benefits of all such Participants and Surviving
Spouses by not less than 25%, then the Company may direct the Trustee to return to the Company that part of the assets which is in excess of 125% of the Actuarial Equivalent of the Accrued Benefits. If the Plan has terminated, all assets held in the
Trust following the distribution of all Accrued Benefits under the Plan shall revert to the Company. 
 10.6 Participants Must Rely Only
on General Credit of the Companies. The provisions of Sections 10.2 and 10.3 notwithstanding, it is specifically recognized by the Company and the Participants that this Plan is an unsecured corporate commitment and that each Participant (and
any Surviving Spouse or other person claiming through a Participant) must rely upon the general credit of the Company for the fulfillment of its obligations under this Plan. Nothing contained in this Plan or in the Trust Agreement will constitute a
representation, covenant or guarantee by the Company that the policies and assets transferred to the Trust (or any other trust established for the purpose of funding benefits hereunder) or the general assets of the Company will be sufficient to pay
any or all benefits under this Plan Neither this Plan nor the Trust creates any secured or priority position, preferential right, lien, claim, encumbrance, right, title or other interest of any kind in any Participant in any policy or other asset
held by the Company, contributed to the Trust (or any other trust established for the purpose of funding benefits hereunder) or otherwise designated to be used for payment of any obligations created in this Plan. No policy or other specific asset of
the Company has otherwise been or will be set aside, or has been or will be pledged in any way for the performance of obligations under this Plan, which would remove the policy or asset from being subject to the claims of the general creditors of
the respective Company. The Trust Agreement (and any other agreement entered into to fund obligations under this Plan) shall specify that, with respect to their benefits under this Plan, the Participants (and any Surviving Spouse or other person
claiming through a Participant) are only unsecured general creditors. 
 ARTICLE XI 
 MISCELLANEOUS 
 11.1 Responsibility
for Distributions and Withholding of Taxes. The Company shall calculate the amount of any distribution payable to a Participant hereunder, and the 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	15	 	

 amounts of any deductions required with respect to federal, state or local tax withholding, and shall withhold or cause
the same to be withheld. However, any and all taxes payable with respect to any distribution or benefit hereunder shall be the sole responsibility of the Participant, not of the Company or any Company, whether or not the Company or any Company shall
have withheld or collected from the Participant any sums required to be so withheld or collected in respect thereof and whether or not any sums so withheld or collected shall be sufficient to provide for any such taxes. Without limitation of the
foregoing, and except as may otherwise be provided in any separate employment, severance or other agreement between the Participant and any Company, the individual Participant or Surviving Spouse, as the case may be, shall be solely responsible for
payment of any excise, income or other tax imposed (i) upon any payment hereunder which may be deemed to constitute an “excess parachute payment” pursuant to Section 4999 of the Code, or (ii) based upon any theory of
“constructive receipt” of any lump-sum or other amount hereunder. 
 11.2 Limitation of Rights. Nothing in this Plan will be
construed: 
 (a) to give a Participant or other person claiming through him any right with respect to any benefit except in
accordance with the terms of this Plan or an agreement modifying rights under this Plan; 
 (b) to limit in any way the right
of the Company to terminate a Participant’s employment with the Company at any time; 
 (c) to evidence any agreement or
understanding, expressed or implied, that the Company will employ a Participant in any particular position or for any particular remuneration; or 
 (d) to give a Participant or any other person claiming through him any interest or right under this Plan other than that of any unsecured general creditor. 
 11.3 Resolution of Disputes. It is agreed that any and all disputes, claims, (whether tort, contract, statutory or otherwise) and/or controversies
which relate in any manner to the Plan shall, subject to the provisions of Article VII, be submitted to the Company’s established dispute resolution program applicable to employees generally. 
 11.4 Distributions to Incompetents. Should a Participant or a Surviving Spouse be incompetent at the time any payment is due hereunder, as
determined by the Committee in its sole discretion, the Company is authorized to make such payment to the guardian or conservator of the incompetent Participant or Surviving Spouse or directly to the Participant or Surviving Spouse or to apply those
funds for the benefit of the incompetent Participant or Surviving Spouse in any manner the Committee determines in its sole discretion. 
 11.5 Nonalienation of Benefits. No right or benefit provided in this Plan will be transferable by the Participant, except upon his death to a Surviving Spouse as provided in this Plan. No right or benefit under this Plan will be
subject to anticipation, alienation, sale, assignment, pledge, encumbrance or charge, and any attempt to anticipate, alienate, sell, assign, pledge, encumber, or charge the same will be void. No right or benefit under this Plan will in any manner be
liable for or subject to any debts, contracts, liabilities or torts of the person entitled to 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	16	 	

 such benefits. If any Participant or any Surviving Spouse becomes bankrupt or attempts to anticipate, alienate, sell,
assign, pledge, encumber or charge any right or benefit under this Plan, that right or benefit will, in the discretion of the Committee, cease. In that event, the Committee may have the Company hold or apply the right or benefit or any part of it to
the benefit of the Participant or Surviving Spouse, his or her spouse, children or other dependents or any of them in any manner and in any proportion the Committee believes to be proper in its sole and absolute discretion, but is not required to do
so. 
 11.6 Severability. If any term, provision, covenant or condition of this Plan is held to be invalid, void or otherwise
unenforceable, the rest of this Plan will remain in full force and effect and will in no way be affected, impaired or invalidated. 
 11.7
Notice. Any notice or filing required or permitted to be given to a Company, the Committee or a Participant will be sufficient if in writing and hand delivered or sent by U.S. mail to the principal office of the Company, acting on behalf of
the Company or Committee, or to the residential mailing address of the Participant. Notice will be deemed to be given as of the date of hand delivery or if delivery is by mail, as of the date shown on the postmark. 
 11.8 Gender and Number. If the context requires it, words of one gender when used in this Plan will include the other gender, and words used in
the singular or plural will include the other. 
 11.9 Governing Law. The Plan will be construed, administered and governed in all
respects by the laws of the State of Texas. 
 11.10 Effective Date. This Plan will be operative and effective on July 1, 2006.

 [THE REMAINDER OF THE PAGE INTENTIONALLY LEFT BLANK] 
  

					
	Valero GP, LLC Supplemental Executive Retirement Plan	 	17	 	

 IN WITNESS WHEREOF, the Company has executed this document on this 1st day of August, 2006, to be effective as of July 1, 2006. 
  

			
	VALERO GP, LLC
		
	By	 	 /s/ Steven A. Blank

		 	Steven A. Blank, Chairman
		 	Benefit Plans Administrative Committee

  

					
	Valero GP, LLC Supplemental Executive Retirement PlanEmployment Agreement dated June 12, 2006

 Exhibit 10.2 
 EXECUTION COPY 
 EMPLOYMENT AGREEMENT 
 Between 
 JEFFREY P. ANSELL 
 And 
 PINNACLE FOODS GROUP INC.

 THIS EMPLOYMENT AGREEMENT (this “Agreement”) is entered into as of this 12th day of June, 2006 by and between
Pinnacle Foods Group Inc. (the “Company”), with offices at one Old Bloomfield Road, Mountain Lakes, New Jersey 07046 and Jeffrey P. Ansell (the “Executive”). 
 WHEREAS, the Company wishes to engage Executive as its new Chief Executive Officer, and whereas, Executive wishes to contract with the Company to become
its new Chief Executive Officer. 
 AGREEMENT 
 NOW THEREFORE, for good and valuable consideration, including the mutual covenants herein, the parties hereby agree as follows: 
  

	1.	Employment Period. Subject to Section 3, the Company agrees to employ Executive, and Executive hereby accepts employment with the Company, in accordance with the
terms and conditions of this Agreement, during the period commencing on the date of commencement of Executive’s employment, which is anticipated to be July 5, 2006 (“Effective Date”) and ending on the first anniversary of the
Effective Date and from year to year thereafter unless terminated as provided herein; provided, no termination or expiration of the employment relationship contemplated by this Agreement shall reduce any rights and/or obligations under this
Agreement as a result of such termination or (ii) during the term of this Agreement and which have accrued prior to or upon any such termination or expiration. 

  

	2.	Terms of Employment. 

  

	 	(a)	Positions and Duties. During the term of Executive’s employment with the Company, Executive shall serve as Chief Executive Officer of the Company (or such other
position or positions as Executive and the Board of Directors of the Company (the “Board”) shall mutually agree) and, in so doing shall report to the Chairman as the representative of the Board. Executive shall have supervision and control
over, and responsibility for, the day to day management and operational functions of the Company and such other duties as are commensurate with his title and the position of the CEO of the Company. During the term of Executive’s employment with
the Company (excluding any periods of vacation and sick leave), Executive shall devote his full time and attention to the business and affairs of the Company as necessary to discharge the responsibilities assigned to Executive hereunder. Executive
shall be invited to participate in each Board of Directors meeting after the Effective Date and shall continue to attend such Board meetings for the duration of his employment. 

	 	(b)	Compensation, Benefits and Expenses. 

  

	 	(i)	During the term of Executive’s employment with the Company, Executive shall receive an annual base salary of not less than Six Hundred Thousand Dollars ($600,000) (“Annual
Base Salary”), which shall be paid in accordance with the customary payroll practices of the Company. Further, within 30 days of the Effective Date, Executive shall receive a signing bonus of $60,000. One year from the Effective Date,
Executive shall receive $60,000 anniversary bonus. In addition, Executive shall be entitled to receive an annual bonus (“Annual Bonus”) of up to 100% of his Annual Base Salary upon achievement of target performance criteria as shall be
established by the Compensation Committee of the Board. Further, Executive shall be entitled to receive an additional annual bonus (“Stretch Bonus”) of up to 50% of his Annual Base Salary based upon achievement of additional performance
criteria beyond the criteria set for the target Annual Bonus, said additional criteria also to be established by the Compensation Committee of the Board. 

  

	 	(A)	Annual Bonus and any Stretch Bonus which may be earned under the Agreement shall be payable when other bonuses for Executives of the Company are paid, generally within 2 weeks
after completion of the Company’s audit by its independent accounting firm. Bonuses are payable based on attainment of performance criteria established for a given fiscal year. For 2006, Executive shall spend 80% of his time overseeing all
issues involving the Company’s sales and marketing efforts, including trade spending, sales execution, development of and oversight of all sales and marketing programs, growth of the Company’s baseline sales, effective spending and trade
and advertising dollars, creation of a 2007 sales and marketing and spending plan and all related activities, all in accordance with specific financial and other targets provided to Executive via separate letter. It is recognized that the Executive
will be beginning employment in the middle of the Company’s year and therefore, may not have the same impact on the above areas as if he were creating plans at the beginning of a fiscal year. Therefore, for 2006, Executive shall be, guaranteed
a minimum bonus of $200,000, the proration below notwithstanding. The remainder of Executive’s bonus potential shall be judged 80% on the areas noted above and 20% on subjective assessment by the Chairman. Bonus for 2006 shall be prorated based
on start date and the number of weeks actually worked during the fiscal year. 

  

 2 

	 	(B)	For the year 2007, it is expected that Executive will spend 80% of his time overseeing all sales and marketing functions and activities of the Company. Criteria for earning a target
Annual Bonus and a Stretch Bonus for 2007 shall be established by October 1, 2006 by the Executive and Chairman but it is expected that 80% of such bonuses will be tied to sales and marketing related criteria and growth of the Company’s
baseline business as measured by IRI data. 

  

	 	(C)	Executive’s Annual Base Salary shall be reviewed from time to time by the Compensation Committee of the Board, but not less frequently than annually from the Effective Date,
and may be increased (but not decreased) in the discretion of the Board, which increased amount shall be Executive’s “Base Salary” for all purposes thereafter. Notwithstanding the above, in the absence of any determination by the
Compensation Committee Executive shall receive the average percentage increase granted to other senior executives annually. 

  

	 	(ii)	During the term of Executive’s employment with the Company, Executive shall be entitled to participate in all incentive, savings and retirement plans, practices, policies and
programs applicable generally to other executives of the Company (“Investment Plans”). 

  

	 	(A)  (1)	Executive shall be granted 3.5 Million Stock Options (the “Initial Grant”) in the Company (each Stock Option representing the equivalent of one share
of Common Stock of the Company, par value $0.01 per share) pursuant to the terms and conditions of the Company’s 2004 Stock Option Plan (the “Option Plan”). Said options shall be granted with an exercise price of $1.00 per share and,
except as otherwise provided herein, shall be subject to all the terms and conditions of the Option Plan. The Initial Grant shall be dated as of the Effective Date and vesting shall begin on said date and shall reflect such terms and conditions as
are set forth herein and, to the extent not inconsistent herewith, in a Stock Option agreement agreed by the parties. The Stock Option Agreement will contain a vesting schedule as follows: 2/9th vesting upon the Effective Date, 2/9th vesting on the
first anniversary of the Effective Date, 2/9th on the second anniversary of the Effective Date and all other vesting per the Option Plan. 

  

	 	(2)	 Executive shall receive one or more additional grants of Stock Options (the “Subsequent Grant”) pursuant to the Option Plan in such number of Stock
Options as equals the number of shares of common stock of the Company 

  

 3 

	 	 
purchased by Executive in accordance with paragraph (B), below, not to exceed a total of 500,000 Stock Options. The Subsequent Grant shall be awarded on
the date or dates that Executive purchases such shares, provided that a Change in Control of the Company or an initial public offering (“IPO”) of Company common stock has not occurred by said date. The Subsequent Grant shall be on the same
terms and conditions as the Initial Grant, including, without limitation, the $1.00 strike price; provided, any Subsequent Grants made pursuant to this subsection (2) shall be fully vested when granted. 

  

	 	(3)	Notwithstanding anything to the contrary stated herein or in the Option Plan, Executive may not vest in more than 50% of his granted options in conjunction with an IPO for the
Company which occurs prior to December 31, 2007, and shall become fully vested in all of his options immediately prior to any other Liquidity Event (as defined in and in accordance with the Option Plan). Thereafter he may continue to vest and
accelerate vesting, when applicable, according to the Plan and the Stock Option Agreement. 

  

	 	(B)	During the period from the Effective Date through January 31, 2007, from time to time Executive may purchase as many as 500,000 shares of the Company’s Common Stock, par
value $0.01 per share, pursuant to the terms and conditions of the Company’s 2004 Employee Stock Purchase Plan (the “Purchase Plan”) at the price of $1.00 per share, which purchase shall be subject to such terms and conditions as are
set forth herein and, to the extent not inconsistent with the terms hereof, a Stock Purchase agreement agreed by the parties. 

  

	 	(iii)	During the term of Executive’s employment with the Company, Executive and his family shall be eligible for participation in and shall receive all benefits under, welfare
benefit plans, practices, policies, perquisites and programs applicable generally to other senior executives of the Company, including but not limited to comprehensive medical and dental coverage, disability and basic and supplemental life insurance
(“Welfare Plans”). 

  

	 	(iv)	Except to the extent that such are changed pursuant to a general change in benefits applicable generally to other executives of the Company, during the term of Executive’s
employment with the Company, the Company shall continue to, provide Executive with at least the same benefits provided to Executive by the Company on the Effective Date. 

  

	 	(v)	 During the term of Executive’s employment with the Company, Executive shall be entitled to receive prompt reimbursement for all reasonable 

  

 4 

	 	 
expenses associated with performing the duties hereunder in accordance with the policies, practices and procedures of the Company (“Reimbursable
Expenses”). 

  

	 	(vi)	During the term of Executive’s employment with the Company, Executive shall be entitled to paid vacation and paid holidays in accordance with the plans, policies, programs and
practices of the Company for its executive officers. Executive shall be entitled to 4 weeks of paid vacation each year. 

  

	3.	Termination of Employment. 

  

	 	(a)	Reasons for Termination. Executive’s employment with the Company may be terminated at any time (i) by the Compensation Committee of the Board for Cause or
without Cause, (ii) by Executive with or without Good Reason, or (iii) by either the Compensation Committee of the Board or the Executive upon Executive’s Disability (other than by reason of death). This Agreement shall automatically
expire (i) at the end of the month following Executive’s death and (ii) unless otherwise agreed to in writing by the parties, as of the fifth anniversary of the Effective Date. 

  

	 	(b)	Definitions. The following terms, as used herein, shall have the following meanings: 

  

	 	(i)	“Annual Base Compensation” shall mean, at any given time, the aggregate amount of (A) the Annual Base Salary and (B) the prior year’s Annual Bonus paid to
Executive (or earned by Executive, if a termination occurs after completion of the fiscal year and prior to the date of payment of such prior year’s Annual Bonus, and for such purpose any subjective bonus targets will be deemed satisfied).

  

	 	(ii)	“Cause” shall mean an act of intentional fraud upon the Company that has caused a harm or injury to the Company or a willful misappropriation of Company funds; provided,
however, that prior to any such termination (x) the Board shall provide Executive with notice of the particular acts or omissions that are alleged to give rise to such fraud or misappropriation and (y) the Board shall hold a hearing no
sooner than ten days after such notice at which Executive shall have the right (with counsel present) to address the Board and dispute such allegations. Executive shall have the right to contest a determination of Cause by the Board by requesting
arbitration in accordance with the terms of Section 6 below. An act or failure to act shall not be “willful” if (A) done by Executive in good faith or (B) Executive reasonably believed that such action or failure to act was
in the best interests of the Company. 

  

	 	(iii)	 “Change in Control” shall mean, following the Effective Date, (A) any “person” (as such term is used in Section 13(d) of the Exchange
Act, other than (x) Crunch Equity Holdings, LLC (“Crunch”) or any of its 

  

 5 

	 	 
“Affiliates” (as defined below) or (y) a parent entity as contemplated by clause (C) below, becoming the direct or indirect
“beneficial owner” (as determined pursuant to Rule 13d-3 under the Exchange Act) of securities of the Company, Crunch or Crunch Holding Corp. (the “Holding Company”) representing more than 30% of the combined voting power of
any such entity’s (or, if Crunch, the Holding Company, the Company, as applicable, is a direct or indirect wholly owned subsidiary of another entity (other than any of the aforementioned entities), of any such parent entity’s), then
outstanding securities and Crunch or its affiliates do not in the aggregate beneficially own, directly or indirectly, securities representing more than 50% of the combined voting power of the voting securities of the entity whose voting power is
being tested above, (B) Crunch, the Holding Company, the Company merging with or consolidating into any other entity, or the equity holders of Crunch, the Holding Company, or the Company, as applicable, and the holders of voting securities of
any other entity participating in a securities exchange (other than a merger, consolidation or exchange which (1) would result in the holders (and/or their Affiliates) of the voting securities of Crunch, the Holding Company, the Company, as
applicable, outstanding immediately prior thereto holding immediately thereafter securities representing more than 50% of the combined voting power of the voting securities of the surviving entity (or, if Crunch, the Holding Company, or the Company,
as applicable, is a direct or indirect wholly-owned subsidiary of another entity (other than any of the aforementioned entities), of such parent entity) outstanding immediately after such merger, consolidation or exchange and (2) would result
in Executive being chief executive officer of such surviving entity), or (C) the equity holders of Crunch, the Holding Company, or the Company approving a plan of complete liquidation or any agreement or agreements for the sale or disposition
by Crunch, the Holding Company, the Company, as applicable, in one or a series of related transactions, of all or substantially all of Crunch’s, the Holding Company’s, or the Company’s assets, as applicable, other than any such plan
of liquidation adopted in connection with a merger, consolidation or exchange which does not constitute a Change in Control under the preceding clause (B). For purposes of this Section 3(b)(iii), the term “Affiliate” means any
person or entity that, directly or indirectly, through one or more intermediaries, controls, or is controlled by; or is under common control with, another person or entity, where the term “control” means (including, with correlative
meaning, the terms “controlling,” “controlled by” and “under common control with”) the possession, directly or indirectly, of the power to direct or cause the direction of the management, policies or investment
decisions of such person or entity, whether through the ownership of voting securities, by contract or otherwise. 

  

	 	(iv)	 “Disability” means (A) Executive’s incapacity due to death or a permanent mental or physical illness or injury that prevents or is expected to
prevent 

  

 6 

	 	 
Executive from performing his duties hereunder for a period of not less than 3 continuous months. Disability shall be determined by a physician selected by
Executive (or his legal representative) and reasonably acceptable to the Company. 

  

	 	(v)	“Good Reason” means (A) the assignment to Executive of any position, authority, duties or responsibilities inconsistent with Section 2(a) (including status,
offices, titles and reporting requirements), or any other action by the Company which results in a material diminution in such position, authority, duties or responsibilities of Executive with the Company, excluding for this purpose an action not
taken in bad faith and which is remedied by the Company promptly after receipt of written notice thereof specifying the particular action in issue, (B) a material breach by the Company of this Agreement or any stock option agreement between the
Company and Executive, which is not cured within 30 days after the receipt of written notice specifying the particular acts or omissions giving rise to such breach, (C) a reduction, without the prior written consent of Executive, in the
amount of annual base salary and/or annual bonus paid to Executive by the Company in any given year as compared to the immediately preceding year (other than as a result of the Executive’s failure to achieve bonus criteria established by the
Board), (D) any removal by the Board of Executive as the Chief Executive Officer of the Company other than for Cause, (E) following a Change in Control the failure of Executive to hold the position and have the authority, duties and
responsibilities of Chief Executive Officer of the surviving or ultimate parent entity, as applicable, (F) Failure of the Company to invite or allow Executive to participate in Board of Directors’ meetings, (G) a relocation, without
Executive’s prior written consent, of Executive’s principal office more than 30 miles from his principal office location on the Effective Date, or (H) the failure of the Company to assign the Company’s obligations under this
Agreement to a successor or the failure of such successor to assume such obligations. 

  

	 	(c)	Obligations of the Company upon Termination. 

  

	 	(i)	With Cause; Without Good Reason. If, during or upon the expiration of the term of this Agreement, the Company shall terminate Executive’s employment with the Company for
Cause, or Executive shall terminate his employment with the Company without Good Reason, then: 

  

	 	(A)	 the Company shall pay to Executive in cash (x) within 10 days after the date of such termination the sum of (1) any Annual Base Salary earned through
the date of termination to the extent not theretofore paid by the Company, (2) any compensation previously deferred by Executive and (3) any vacation pay earned through the date of termination not theretofore paid by the Company, and
(y) within 10 days after the date of such termination, all 

  

 7 

	 	 
Reimbursable Expenses previously incurred but not reimbursed in accordance with this Agreement (the sum of (x) and (y) are the “Accrued
Obligations”); and 

  

	 	(B)	the Company shall pay to Executive any amounts arising from Executive’s participation in, or benefits under, any Investment Plans (the “Accrued Investments”) and
under any Welfare Plans (“Accrued Welfare Benefits”), which amounts shall be payable in accordance with the terms and conditions of the Investment Plans and Welfare Plans; provided that this Section 3(c)(i)(B) is not intended to
require, and shall not be construed to require, any payments to be made in respect of any stock option plan, stock appreciation right or plan, or stock purchase right or plan adopted by the Company or the Holding Company (collectively, “Equity
Plans”), other than as provided under such Equity Plans, Welfare Plans or equity award agreements hereunder and the terms and conditions of such Equity Plans and equity award agreements shall govern the parties’ obligations and rights
thereunder. 

  

	 	(C)	Notwithstanding any other provision contained herein or the terms and conditions of the Option Plan, should the Executive be terminated or he shall terminate under
section 3(c)(i), within 18 months of the Effective Date, he shall forfeit any rights he has to any stock options granted under this Agreement. 

  

	 	(ii)	Without Cause; With Good Reason; Disability. If, during or upon the expiration of the term of this Agreement, the Company shall terminate Executive’s employment with the
Company without Cause, Executive shall terminate his employment with the Company with Good Reason, or Executive’s employment with the Company shall terminate or expire due to Executive’s Disability, then: 

  

	 	(A)	the Company shall pay to Executive in cash within 10 days after the date of such termination the amount of the Executive’s Accrued Obligations through the date of
termination; 

  

	 	(B)	the Company shall pay to Executive any Accrued Investments and Accrued Welfare Benefits in accordance with the terms and conditions of the Investment Plans and Welfare Plans;
provided that this Section 3(c)(ii)(B) is not intended to require, and shall not be construed to require, any payments to be made in respect of any Equity Plans or Welfare Plans and the terms and conditions of such Equity Plans and Welfare
Plans shall govern the parties obligations and rights thereunder; 

  

	 	(C)	 The Company shall pay to Executive in cash within 10 days after the date of such termination an amount (the “Severance Amount”) 

  

 8 

	 	 
that is equal to one (1) times the amount of the then current Annual Base Compensation; provided, however that in all events, the Severance Amount shall
not be less than $1,000,000. 

  

	 	(D)	Provided that Executive elects COBRA continuation coverage under one or more of the Company’s health, dental and vision plans in which he participated on the date of
termination, for twelve months following the date of termination Executive shall pay a COBRA premium in an amount equal to the premium charged to active employees for such elected health, dental and vision coverage, and the Company shall pay any
additional COBRA premium amount. 

  

	 	(E)	Upon a termination of Executive’s employment pursuant to this Section 3(c)(ii) prior to the third anniversary of the Effective Date, Executive’s Initial Grant and
Subsequent Grant Stock Options shall become vested in such number of unvested Stock Options under each such grant as equals (x) the number of Stock Options as would have become vested had Executive remained employed until the next following
vesting date multiplied by (y) the fraction the numerator of which is the number of days Executive was employed from the last previous vesting date through the date of termination and the denominator of which is 365, provided however that the
maximum options that may become vested upon termination of employment pursuant to this provision is 500,000. Upon a termination of Executive’s employment under this Section 3(c)(ii), the terms of the Option Plan and Purchase Plan to the
contrary notwithstanding, the Company hereby waives any “call” right of the Company to purchase any shares acquired by Executive pursuant to an outright purchase of common stock (including, without limitation, pursuant to the Purchase
Plan) or pursuant to an exercise of any Stock Options granted to Executive hereunder or otherwise. 

  

	 	(F)	 The Company shall pay to Executive a partial Annual Bonus in cash for the fiscal year in which such termination occurs, which shall be paid to Executive when annual
bonuses are paid to other senior executives, in an amount equal to the product of (I) 100% (representing Executive’s target Annual Bonus percentage) multiplied by (II): (1) for such a termination occurring during the second fiscal
quarter of the fiscal year for such fiscal year an amount equal to (p) 50% multiplied by (q) the Average of Target Bonus multiplied by (r) the Proration Fraction, or (2) for such a termination occurring during the third or fourth
fiscal quarter of the fiscal year an amount equal to (x) the Average of Target Bonus multiplied by (y) the Proration Fraction. For such purposes: (1) ”Average of Target Bonus” means the average of the Senior 

  

 9 

	 	 
Executive Bonuses paid to all senior executives of the Company for such fiscal year, (2) ”Senior Executive Bonus” means the fraction the
numerator of which is the dollar amount of bonus payable to each senior executive and the denominator of which is the dollar amount that would have been payable to each such senior executive had he or she earned a “target” level bonus for
such fiscal year, and (3) the “Proration Fraction” means a fraction the numerator of which is the number of days Executive was employed during the fiscal year through the date of employment termination and the denominator of which is
365. No such partial Annual Bonus shall be payable to Executive in the event of such a termination of his employment during the first fiscal quarter of the fiscal year. 

  

	 	(d)	Effect on Benefit Plans. The existence of this Agreement shall not prohibit or restrict Executive’s entitlement to participate in the executive compensation,
employee benefit and other plans or programs in which executives of the Company are eligible to participate except as otherwise specifically provided herein. Nothing herein shall restrict the Company’s right to amend any plan, practice, policy
or program in a manner generally applicable to similarly situated active executives, in which event Executive shall be entitled to participate on the same basis (including payment of applicable contributions) as similarly situated active executives
of the Company. 

  

	 	(e)	No Mitigation. Executive shall not be obligated to seek new employment or take any other action to mitigate the benefits to which Executive is entitled hereunder and
no amount received by Executive from any subsequent employer shall cause any reduction of any amount due to Executive hereunder; provided, one or more of the health, dental and vision benefits provided under Section 3(c)(ii)(D) shall cease if
Executive becomes eligible for a reasonably comparable health, dental or vision benefit, as the case may be, upon commencement of subsequent employment. 

  

	4.	Mutual Release. Payment of the Severance Amount shall be conditioned upon the execution by Executive and the Company of a valid mutual release to be prepared by the
Company in which Executive and the Company mutually release the other to the maximum extent permitted by law from any and all claims either may have against the other that relate to or arise out of Executive’s employment or termination of
employment, except such claims arising under this Agreement, any employee benefit plan any other written plan or agreement, substantially in the form of general release attached hereto as Exhibit A. 

  

	5.	 Relocation. Company shall pay for the relocation of Executive’s family to the Northern New Jersey area in accordance with the Company’s
Relocation Policy. In summary, the Relocation Policy provides that the Executive shall cooperate with the Company’s representative regarding the sale of his existing house; the Company shall pay for the closing costs of the sale of
Executive’s present home including realtor’s commission; 

  

 10 

	 	 
Company shall pay for the packing and moving of Executive’s personal belongings through movers chosen by Company’s moving representative; Company
will pay for Executives family to fly to the New Jersey area twice to look for new housing and the Company shall pay for Attorneys fees and normal loan application fees to purchase a new home (but not points of any kind). Executive shall receive a
$4,000 per month allowance for a period of up to 6 months from the Effective Date to offset costs associated with having a home in Ohio and housing costs in New Jersey. If Executive ceases to have housing costs in both states, before the end of
the 6 month period, this monthly allowance shall cease with the month that the duplicate costs end. 

  

	6.	Claims. 

  

	 	(a)	Arbitration of Claims. Executive and Company shall settle by arbitration any dispute or controversy arising in connection with this Agreement, whether or not such
dispute is governed by the Employee Retirement Income Security Act of 1974, as amended. Such arbitration shall be conducted in accordance with the employment dispute rules of the American Arbitration Association before an arbitrator sitting in
Morris County, New Jersey or such other location as shall be mutually agreed by the parties. The award of the arbitrator shall be final and nonappealable, and judgment may be entered on the award of the arbitrators in any court having proper
jurisdiction. Expenses of such arbitration shall be borne equally by the Executive and by the Company. IF THE PARTIES CANNOT AGREE ON AN ARBITRATOR, EACH SHALL CHOOSE AN ARBITRATOR OF THEIR CHOICE WHO, IN TURN, SHALL AGREE ON A THIRD PARTY WHO SHALL
BE THE ARBITRATOR WHO SHALL RESOLVE THE DISPUTE IN QUESTION, SUCH CHOICES TO OCCUR WITHIN 60 DAYS OF COMMENCEMENT OF THE PROCESS. THE ARBITRATORS SHALL HAVE NO AUTHORITY TO AWARD PUNITIVE DAMAGES UNDER ANY CIRCUMSTANCES (WHETHER IT BE EXEMPLARY
DAMAGES, TREBLE DAMAGES, OR ANY OTHER PENALTY OR PUNITIVE TYPE OF DAMAGES) REGARDLESS OF WHETHER SUCH DAMAGES MAY BE AVAILABLE UNDER APPLICABLE LAW, EXECUTIVE AND THE COMPANY HEREBY EACH WAIVING THEIR RIGHT, IF ANY, TO RECOVER PUNITIVE DAMAGES IN
CONNECTION WITH ANY SUCH CLAIMS, DISPUTES OR DISAGREEMENTS REGARDLESS OF WHETHER SUCH CLAIM, DISPUTE OR DISAGREEMENT ARISES UNDER THIS AGREEMENT IN THE LAW OF CONTRACTS, TORTS, (INCLUDING, WITHOUT LIMITATION, NEGLIGENCE OF EVERY KIND AND STRICT
LIABILITY WITHOUT FAULT), OR PROPERTY, OR AT COMMON LAW OR IN EQUITY OR OTHERWISE. EXECUTIVE ACKNOWLEDGES THAT BY SIGNING THIS AGREEMENT, EXECUTIVE IS WAIVING ANY RIGHT THAT EXECUTIVE MAY HAVE TO A JURY TRIAL OR, OTHER THAN IN RESPECT OF A DISPUTE
OR CONTROVERSY ARISING IN CONNECTION WITH SECTION 13 OR SECTION 14, A TRIAL BEFORE A JUDGE IN CONNECTION WITH, OR RELATING TO, A CLAIM. 

  

 11 

	 	(b)	Payment of Legal Fees. Reasonable attorney’s fees, not to exceed $100,000, shall be awarded to the prevailing party on any material issue in dispute. If both
parties prevail on a material issue in dispute, then neither party shall be awarded any such fees. 

  

	 	(c)	Agent for Service of Legal Process. Service of legal process upon the Company with respect to a claim under this Agreement shall be made upon the General Counsel of
the Company. 

  

	7.	Tax Withholding. All payments to the Executive under this Agreement will be subject to the withholding of all applicable employment and income taxes.

  

	8.	Severability. In the event that any provision or portion of this Agreement shall be determined to be invalid or unenforceable for any reason, the remaining provisions
of this Agreement shall be unaffected thereby and shall remain in full force and effect. 

  

	9.	Successors. This Agreement shall be binding upon and inure to the benefit of the Company and any successor of the Company. The Company will require any successor to
all or substantially all of the business and/or assets of the Company to expressly assume and agree to perform this Agreement in the same manner and to the same extent that the Company, as applicable, would be required to perform if no succession
had taken place. 

  

	10.	Entire Agreement. This Agreement constitutes the entire agreement between the parties hereto with respect to the subject matter hereof. This Agreement may not be
modified in any manner except by a written instrument signed by both the Company and Executive. 

  

	11.	Notices. Any notice required under this Agreement shall be in writing and shall be personally delivered or delivered by certified mail return receipt required to each
of the parties as follows: 

  

	    	TO EXECUTIVE: 

  

	    	Jeffrey P. Ansell 

	    	At his most recent residence address set forth on the payroll records of the Company 

  

	    	TO THE COMPANY:  

  

	    	Pinnacle Foods Group Inc. 

	    	1 Old Bloomfield Road 

	    	Mountain Lakes, NJ 07046 

	    	Attention: General Counsel 

  

	    	Such notice shall be deemed given upon receipt if personally delivered and upon the third business day after mailing if by certified mail. 

  

	12.	 Validity. If any provision of this Agreement is held to be illegal, invalid enforceable, such provision shall be deemed severed from this Agreement,
this Agreement shall be 

  

 12 

	 	 
constructed and enforced as if the illegal, invalid or unenforceable provision had never comprised a portion of this Agreement, and the remaining provisions
of this Agreement shall remain in full force an effect. Furthermore, in lieu of such illegal, invalid or unenforceable provision there shall be added automatically as part of this Agreement a provision as similar in terms as may be possible to the
provision that was determined to be illegal, invalid or unenforceable and such additional provision shall be legal, valid and enforceable. 

  

	13.	Confidential Information. 

  

	 	(a)	The Executive acknowledges that the Company and its subsidiaries have trade, business and financial secrets and other confidential and proprietary information (collectively,
the “Confidential Information”). Confidential Information shall not include (i) information that is generally known to other persons or entities who can obtain economic value from its disclosure or use and (ii) information
required to be disclosed by the Executive pursuant to a requirement of a governmental agency or law of the United States of America or a state thereof or any governmental or political subdivision thereof; provided, however, that before providing
such information pursuant to clause (ii) above, Executive shall (A) notify the Company as soon as practicable after receipt of any subpoena or order requiring the production of information so that the Company may have the opportunity to
seek a protective order and (B) consult with the Company with respect to any required disclosure 

  

	 	(b)	During and following the Executive’s employment by the Company, the Executive shall hold in confidence and not directly or indirectly disclose or use any Confidential
Information except (i) to the extent authorized in writing by the Board, (ii) required by any court or administrative agency, or (iii) to an employee of the Company, or its subsidiaries or a person to whom disclosure is reasonably
necessary or appropriate in connection with the performance by the Executive of duties as an executive of the Company. 

  

	 	(c)	The Executive further agrees not to use any Confidential Information for the benefit of any person or entity other than the Company or its subsidiaries.

  

	14.	Non-Competition. 

  

	 	(a)	 Term of Non-Competition. During the term of this Agreement and in the event the Executive’s employment with the Company is terminated or
Executive resigns for Good Reason, if applicable, and Executive receives payment of the Severance Amount, for one year following the date of such termination Executive shall not engage in or promote any business within the United States that is
principally engaged in the business of manufacturing and marketing food products that directly compete with the core brands of the Company at the time of termination (and for such purpose, a “core brand” shall be any brand generating at
least 5% of the Company’s annual revenues in the year preceding the year of such termination); provided that the foregoing shall not prohibit Executive from 

  

 13 

	 	 
owning less than 10% of the voting securities of any publicly traded company so long as Executive does not otherwise engage in or promote the activities of
that company. Executive understands that the restrictions set forth in this Section 14(a) may limit his ability to earn a livelihood in a business similar to the business of the Company or any subsidiary thereof, but he nevertheless believes
that he has received and will receive sufficient consideration and other benefits as an employee of the Company and as otherwise provided hereunder to justify clearly such restrictions which, in any event (given his education, skills and ability),
Executive does not believe would prevent him from earning a living. 

  

	 	(b)	Use of Confidential Information. During the term of this Agreement and during the term of non-competition, Executive will not use Executive’s access to, knowledge
of, or application of Confidential Information to perform any duty for any Competing Business; it being understood and agreed to that this Section 14(b) shall be in addition to and not be construed as a limitation upon the covenants in
Section 13 hereof. 

  

	 	(c)	Executive acknowledges that the geographic boundaries, scope of prohibited activities, and duration of this Section 14 are reasonable in nature and are no broader than
are necessary to maintain the confidentiality and the goodwill of the Company’s and its subsidiaries’ proprietary information, plans and services and to protect the other legitimate business interests of the Company and its subsidiaries.

  

	 	(d)	If any court determines that any portion of this Section 14 is invalid or unenforceable, the remainder of this Section 14 shall not thereby be affected and shall be
given full effect without regard to the invalid provisions. If any court construes any of the provisions of this Section 14, or any part thereof, to be unreasonable because of the duration or scope of such provision, such court shall have the
power to reduce the duration or scope of such provision and to enforce such provision as so reduced. 

  

	15.	No Waiver. The Executive’s or the Company’s failure to insist upon strict compliance with any provision of this Agreement or the failure to assert any right
the Executive or the Company may have hereunder, shall not be deemed to be a waiver of such provision or right or any other provision or right of this Agreement. No waiver by either party at any time of any breach by the other party of, or
compliance with, any condition or provision of this Agreement to be performed by the other party shall be deemed a waiver of similar or dissimilar provisions or conditions at any time. 

  

	16.	Injunctive Relief. Executive acknowledges that money damages would be both incalculable and an insufficient remedy for a breach of Section 13 or Section 14
by Executive and that any such breach would cause the Company irreparable harm. Accordingly, the Company, in addition to any other remedies at law or in equity it may have, shall be entitled, without the requirement of posting of bond or other
security, to equitable relief, including injunctive relief and specific performance, in connection with a breach of Section 13 or Section 14 by Executive. 

  

 14 

	17.	Governing Law. The provision of this Agreement shall be construed in accordance of the laws of the State of New Jersey. 

  

	18.	Facsimile Signatures. This Agreement may be executed in two or more counterparts, each which shall be deemed an original, but all such counterparts shall constitute
but one of which shall be deemed an original, but all such counterparts shall constitute but on Agreement. Facsimile counterpart signatures to this Agreement shall be acceptable. 

  

	19.	Indemnification. The Company shall indemnify Executive for all acts and omissions to act to the maximum extent provided under the Company’s charter, by-laws and
applicable law. The Company shall insure Executive during employment and following termination of employment under and to the same extent of any contract of directors and officers liability insurance that insures members of the Board.

  

	20.	Inconsistency. In the event of any inconsistency between the terms of the Agreement and the terms of any other plan, program, practice or agreement in which Executive
is a participant or a party, the terms of the Agreement shall control. 

  

	21.	Excise Taxes. 

  

	 	(a)	Determination and Payment. If it is determined that any payment, distribution or other benefit to Executive, whether pursuant to this Agreement or otherwise (a
“Payment”), would be subject to any tax under Section 4999 of the Internal Revenue Code of 1986, as amended (or a successor provision) (such tax, together with any interest and penalties related thereto are hereinafter collectively
referred to as an “Excise Tax”), then the Company shall promptly pay to Executive an additional payment (“Gross-Up Payment”) in an amount that would be necessary for Executive to retain, after payment of all taxes and all
interest and penalties with respect thereto (including, without limitation, income tax and Excise Tax imposed upon the Gross-Up Payment), an amount of the Gross-Up Payment equal to two-thirds of the Excise Tax imposed upon the Payment. The
determination of the amount of any Gross-Up Payment shall be made by a certified public accounting firm selected jointly by the Company and Executive (the “Accounting Firm”), the fees and expenses of which shall be paid by the Company.

  

	 	(b)	Contesting. Executive shall promptly notify the Company of any claim that, if successful, would require the payment of the Gross-Up Payment. Without the consent of the
Company, Executive shall not pay such claim prior to the date that the payment of taxes with respect to such claim is due. If the Company notifies Executive in writing prior to such due date that it desires to contest the claim, Executive shall take
all actions in connection with contesting the claim reasonably required by the Company (including accepting legal representation with respect to such claim by an attorney reasonably selected by the Company); provided, however, that the Company shall
pay all costs and expenses (including additional interest and penalties) incurred in connection with such contest and shall indemnify and hold Executive harmless, on an after-tax basis, from any tax (including reasonable attorneys fees, interest and
penalties with respect thereto) imposed as a result thereof. 

 [remainder of page intentionally left blank] 
  

 15 

 IN WITNESS WHEREOF, this Agreement is hereby executed as of the date and year first above written.

  

			
	PINNACLE FOODS GROUP INC.
		
	Name:	 	 /s/ Michael J. Cramer

	Title:	 	 Chief Administrative Officer

	
	EXECUTIVE
	
	 /s/ Jeffrey P. Ansell

	Jeffrey P. Ansell

  

 16 

 EXHIBIT A 
 GENERAL RELEASE AND AGREEMENT 
 This Agreement is entered into by and between, Pinnacle Foods Group Inc.,
with offices at One Old Bloomfield, Mountain Lakes, New Jersey 07046, together with each of its officers, directors, subsidiaries, corporate parent and affiliates, (hereinafter collectively referred to as the “Company”) and
                         (“Employee”), residing at
                        . 
 WHEREAS, the parties entered into an Employment Agreement (the “Employment Agreement”) on June     , 2006 that provides for certain severance and other benefits in the event of
Employee’s termination; and 
 WHEREAS, Employee’s employment shall terminate pursuant to Section 3(c)(ii) of the Employment
Agreement, effective                          (the “Release Date”); and 
 WHEREAS, pursuant to Section 4 of the Employment Agreement, a condition of Employee’s entitlement to the Severance Amount (as defined under the
Employment Agreement) is his agreement to this General Release and Agreement. 
 NOW, THEREFORE, in consideration of the mutual covenants
contained herein, the adequacy and sufficiency of which are hereby acknowledged, the parties agree as follows: 
 1. For and in consideration
of the Severance Amount to be provided by the Company to Employee under this Agreement, as set forth on Schedule 1, a copy of which is attached hereto and incorporated herein, Employee, for himself and his heirs, executors and administrators, hereby
fully and finally waives, discharges and releases the Company, including each of the Company’s past, current and future parents, subsidiaries, and affiliates, and its and their shareholders, directors, officers, employees, attorneys and agents,
from any and all claims relating to his employment with the Company and/or his termination therefrom, whether now known or later discovered, which he or anyone acting on his behalf might otherwise have had or asserted, including, but not limited to,
any express or implied contract of employment claims, any tort claims, claims under Title VII of the Civil Rights Act of 1964, as amended, Section 1981 of the Civil Rights Act of 1866, the Age Discrimination in Employment Act of 1967, as
amended, the Older Workers Benefit Protection Act of 1990, the Employee Retirement Income Security Act of 1974, as amended, the laws, including the labor laws of any state, including the State of New Jersey, and all claims under related common law,
statutes, and executive orders at the federal, state and local levels of government, and any claims to any benefits from employment with the Company other than: (i) those benefits specifically enumerated on Schedule 1 to this Agreement, annexed
hereto, (ii) other than any claims for indemnification pursuant to Section 19 of the Employment Agreement and (iii) any claims for accrued and vested benefits under any of the Company’s employee retirement and welfare benefit
plans in which Employee participated on the Release Date. In addition, Employee represents that no incident has occurred during his employment with the Company that could form the basis for any claim by him against the Company under the so-called
worker’s compensation laws of any jurisdiction. 
  

 17 

 2. The Severance Amount provided herein are subject to Employee satisfactorily fulfilling all job
responsibilities required prior to the actual date of termination. 
 3. Employee represents that he has not brought, and covenants and
agrees that he will not bring or cause to be brought, any charges, claims, demands, suits or actions, known or unknown, in any forum, against the Company arising out of, connected with or related in any way to his dealings with the Company that
occurred prior to the effective date of this Agreement, including, without limitation, his employment or his termination; provided, however, that Employee shall not be prevented from enforcing any rights he may have under and the terms of this
Agreement. In the event that Employee brings an action to invalidate this Agreement, Employee covenants and agrees that prior to the commencement of such action, he will tender back to the Company all consideration paid to him pursuant to the terms
of this Agreement up to the date any such action is instituted. Employee acknowledges and understands that all Company benefits provided under this Agreement will also cease as of the date such action is instituted and that no further consideration
or benefits will be provided by the Company during the pendency of such action. 
 4. Employee acknowledges that he is subject to a
confidentiality covenant pursuant to Section 13 of the Employment Agreement and a noncompetition covenant pursuant to Section 14 of the Employment Agreement and hereby reaffirms his obligations thereunder. 
 5. (a) Employee represents that he shall return to the Company, no later than the Release Date, the originals and all copies of any business records
or documents of any kind belonging to, or related to, the Company which are or were subject to Employee’s access, custody or control, regardless of the sources from which such records were obtained. Additionally, Employee shall return likewise
to the Company all keys, security passes and other means of access to the Company’s offices, plants and other facilities. 
 (b)
Employee represents that he shall also return to the Company, no later than the Release Date, any and all computer hardware, equipment and software belonging to the Company, including any and all program and/or data disks, manuals and all hard
copies of Company information and data, and shall disclose to the Company any and all passwords utilized by Employee with regard to Company’s computer, hardware and software so that the Company has immediate, full and complete access to all of
the Company’s data and information stored, used and maintained by Employee, or to which Employee had access. 
 6. Employee acknowledges
and agrees that it is the Company’s policy, communicated to him and other employees, that employees are requested to bring to the Company’s attention any incidents of misconduct or wrongdoing in the area of regulatory compliance, both
governmental and industry. Employee hereby affirms that he has acted in accordance with such policy and that he has, at this time, no knowledge of any such incident that he has not brought to the attention of the Company in writing. 
 7. (a) Employee will not, in discussing his relationship with the Company and its business and affairs, disparage, discredit or otherwise treat the
Company or its officers, directors and employees in a detrimental manner. 
  

 18 

 (b) The Company will not, in discussing its relationship with Employee, disparage, discredit or otherwise
treat Employee in a detrimental manner. 
 (c) The Company will refer all inquiries about Employee from prospective employers to the
Company’s Human Resources Department, which, in response to such inquiries, shall only verify employment dates and say it is Company policy not to comment on the reasons why former employees are no longer employed by the Company. 
 8. Employee acknowledges that the Company has made no representations concerning whether any amounts paid pursuant to this Agreement are taxable.
Employee, and not the Company, will assume complete responsibility for the payment of any and all taxes, which may be imposed by any taxing authority on Employee. The Company shall continue to make all regular tax and benefit deductions from any
payments made to Employee under this Agreement. 
 9. Employee agrees that, for the period of one (1) year from his last day of
employment with the Company, he will not directly or indirectly solicit any employee(s) of the Company away from the Company for purposes of employment with or for Employee or any prospective employer of Employee’s. 
 10. In order to induce the Company to provide him the consideration recited in this Agreement, Employee voluntarily executes this Agreement, acknowledges
that the only consideration for executing this Agreement is that recited herein, and that no other promise, inducement, threat, agreement or understanding of any kind has been made by anyone to cause him to execute this Agreement. Employee fully
understands the meaning and intent of this Agreement and its final and binding effect on him. 
 11. EMPLOYEE ACKNOWLEDGES THAT HE
HAS BEEN ADVISED, IN WRITING, TO CONSULT WITH AN ATTORNEY OF HIS CHOICE PRIOR TO SIGNING THIS AGREEMENT AND THAT HE HAS SIGNED THIS AGREEMENT KNOWINGLY, VOLUNTARILY, AND FREELY, AND WITH SUCH COUNSEL AS HE DEEMED APPROPRIATE. IN ADDITION, EMPLOYEE
ACKNOWLEDGES THAT HE HAS BEEN PROVIDED WITH A PERIOD OF UP TO FORTY FIVE (45) DAYS IN WHICH TO CONSIDER WHETHER OR NOT TO ENTER INTO THIS RELEASE. FURTHER, EMPLOYEE ACKNOWLEDGES THAT HE HAS BEEN ADVISED OF HIS RIGHT TO REVOKE THIS AGREEMENT
DURING THE SEVEN (7) DAY PERIOD FOLLOWING EXECUTION HEREOF, AND THAT THE AGREEMENT SHALL NOT BECOME EFFECTIVE OR ENFORCEABLE UNTIL THE REVOCATION PERIOD HAS EXPIRED. 
 12. Employee agrees that he shall cooperate with and assist the Company with regard to any arbitration or litigation regarding any matters which Employee
dealt with, was involved in or had knowledge of while employed at the Company, provided that the Company shall pay all transportation, lodging, meals and other travel expenses (at the scope provided for business travel during Employee’s
employment) and reasonable attorneys fees incurred by Employee to provide such cooperation and assistance. 
  

 19 

 13. Nothing contained herein shall be construed as an admission by the Company of any liability of any
kind to Employee, all such liability being expressly denied except for obligations of the Company imposed by this Agreement. 
 14. Employee
acknowledges that this Agreement was written in a manner that is meant to be understood by him and that he understands the contents of this Agreement. 
 15. This Agreement sets forth the entire agreement between the Company and Employee and supersedes all prior oral and written agreements between the parties, except for any and all obligations of confidentiality and
non-disclosure under previous agreements, which shall continue in full force and effect under this Agreement. This Agreement cannot be amended or modified, except in writing signed by Employee and an officer of the Company specifically authorized to
sign on behalf of the Company in this matter. 
 16. This Agreement shall be governed and construed in accordance with the internal laws of
the State of New Jersey without regard to its internal law of conflicts and venue shall be in Morris County, New Jersey. 
 17. Employee
agrees to keep the existence, terms and substance of this Agreement confidential and agrees that he will not, directly or indirectly, make any such disclosure to any persons, other than his immediate family, professional advisors, or potential
employers, except as required by law. Likewise, the Company agrees to maintain the confidentiality of the existence, terms and substance of this Agreement, and will not, directly or indirectly, make any such disclosure to any persons, other than its
professional advisors and as may be required by law. 
 18. In the event that either party is determined, by a court of competent
jurisdiction, to have breached a material term of this Agreement, the non-prevailing party shall pay the prevailing party’s reasonable attorney’s fees and costs incurred in each and every such action, suit or other proceeding, including
any and all appeals or petitions therefrom, not to exceed a total such payment of $100,000. 
 19. The provisions of this Agreement shall be
valid and enforceable to the fullest extent permitted by law. If any provision of this Agreement or the application of such provision to any person or circumstance shall, to any extent, be invalid or unenforceable, the remainder of this Agreement,
or the application of such provision to persons or circumstances other than those as to which it is held invalid or unenforceable, shall not be affected by such invalidity or unenforceability, unless such provision or the application of such
provision is essential to the Agreement. 
 20. Each party to this Agreement shall execute all further and/or additional instruments and
documents and take all actions as may be reasonably required to effectuate this Agreement. 
 IN WITNESS WHEREOF, Employee and the Company,
by its duly authorized agent, have each placed their signatures below on the dates indicated. 
  

 20 

			
	  

	[Name]	 	(“Employee”)
	
	 Dated:
                        

 PINNACLE FOODS GROUP INC. (the “Company”) 
  

			
	 By:
	 	  

	 Title:
	 	  

	 Dated:
	 	  

  

 21 

 Schedule 1 to General Release and Agreement 
 [Name] 
 [Release Date] 
 The following information is intended to describe the arrangements concerning your severance payments, employee benefits and other matters. You may wish
to consult with your personal tax advisor with respect to these matters. 
 Severance Payments [to reference terms
per signed employment agreement] 
 Unused and Accrued Vacation 
 You will receive payment for unused and/or accrued vacation time. 
 Benefit Continuation [to reference terms per
signed employment agreement] 
 Option Vesting [to reference terms per signed employment agreement] 
 Reimbursable Expenses 
 You will be reimbursed your
unpaid business expenses through the Release Date, if any, in accordance with the Company’s policy. 
 Return of Company Materials &
Property 
 You will be required to return all Company property and materials in your possession and will be required to settle any
outstanding expense balances. 
 NOTE: PFC reserves the right to modify, amend or terminate any of its plans, programs or levels of coverage generally
affecting all eligible employees thereunder during the period in which your benefit coverage will remain in effect. 
  

 22

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