Document:

EX-10.28

 Exhibit 10.28 

RESTRICTED STOCK UNIT GRANT NOTICE 

UNDER THE 
 BUMBLE INC.

 2021 OMNIBUS INCENTIVE PLAN 

(Replacement Award for Incentive Units (Non-U.S. Holders)) 

Bumble Inc., a Delaware corporation (the “Company”), pursuant to its 2021 Omnibus Incentive Plan (as amended and/or restated
from time to time, the “Plan”), hereby grants to the Participant set forth below the number of Restricted Stock Units set forth below in full satisfaction and replacement of Incentive Units in Buzz Management Aggregator L.P.
(“Bumble Aggregator”) previously granted to the Participant (as defined below) pursuant to an Incentive Unit Award Agreement (the “Incentive Unit Award Agreement”). The Restricted Stock Units are subject to all of
the terms and conditions as set forth herein, in the Restricted Stock Unit Agreement (attached hereto), and in the Plan, all of which are incorporated herein in their entirety. Capitalized terms not otherwise defined herein shall have the meaning
set forth in the Plan. 
  

			
	Participant:	  	[Insert Participant Name]
		
	Date of Grant:	  	[Insert S-8 Effective Date]
		
	Vesting Reference Date:	  	[Insert Date]
		
	Number of Restricted Stock Units:	  	[Total Insert No. of RSUs Granted]
		
	 Number of Time-Based 

Restricted Stock Units:
	  	[Number of Time-Based RSUs] (the “Time-Based RSUs”)
		
	Number of Performance-Based Restricted Stock Units:	  	[Number of Performance-Based RSUs] (the “Performance-Based RSUs”)
		
	Vesting Schedule:	  	Time-Based RSUs
		
		  	Provided that the Participant has not undergone a Termination at the time of each applicable vesting date, the Time-Based RSUs shall become vested, or became vested, as applicable, in equal annual installments on each of the first,
second, third, fourth and fifth anniversaries of the Vesting Reference Date.
		
		  	Notwithstanding the foregoing, if the Participant’s employment or service, as applicable, is terminated without Cause by the Company or its then-Affiliates in the two-year period
following a Change in Control, then all then-outstanding Time-Based RSUs (or substitute equity or consideration of purchaser or its Affiliates, as applicable) shall vest upon the Participant’s Termination.
		
		  	Performance-Based RSUs
		
		  	The Performance-Based RSUs shall become vested at such time, prior to a Termination, that The Blackstone Group Inc. and its Affiliates (“Sponsor”) shall have received cash
proceeds

					
		
		 	 (excluding tax distributions (as defined in the organizational documents of Buzz Holdings L.P. (“Bumble
Holdings”)) to Sponsor up to Sponsor’s pro rata share of Bumble Holdings’ net taxable income multiplied by a 30% combined U.S. federal and state tax rate) in respect of Sponsor’s investment in Class A Units of
Bumble Holdings, Common Units of Bumble Holdings and the shares of Common Stock held from time to time by Sponsor in an amount necessary to ensure both (x) a specified return on Sponsor’s cumulative invested capital in the Company and
Bumble Holdings (the “MOIC Hurdle”) and (y) a specified annual internal rate of return on Sponsor’s cumulative invested capital in the Company and Bumble Holdings (the “IRR Hurdle”), as
follows:

  

					
	 Portion of Performance-Based RSUs
	 	 MOIC Hurdle
	 	 IRR Hurdle

	 33.3%
	 	2.5x MOIC	 	17.5% IRR
	 33.3%
	 	3.0x MOIC	 	17.5% IRR
	 33.4%
	 	3.5x MOIC	 	17.5% IRR

  

			
		  	For purposes of determining whether the applicable MOIC Hurdle and/or IRR Hurdle has been satisfied, as applicable:
		
		  	 •  MOIC calculations shall exclude any amount invested by Sponsor for the purpose
of reducing MOIC (and not for any bona fide business purpose) and any returns thereon; and

		
		  	 •  For purposes of calculating MOIC and IRR, any portion of Sponsor’s
investment that is transferred pursuant to a Post-Closing Syndication (as defined in Bumble Holdings’ organizational documents) shall not be treated as invested capital (i.e., any portion of such investment will be treated as never having been
invested by Sponsor and the investment and any associated return shall be disregarded).

		
		  	Upon the occurrence of a Change in Control, the Performance-Based RSUs that would not become vested upon the occurrence of such Change in Control shall be forfeited immediately prior to the
occurrence of such Change in Control.
		
	Settlement:	  	Any Restricted Stock Units that are or become vested pursuant to the Vesting Schedule set forth above shall be settled in accordance with Section 3 of the Restricted Stock Unit Agreement.

 *        *        * 

 THE UNDERSIGNED PARTICIPANT ACKNOWLEDGES RECEIPT OF THIS RESTRICTED STOCK UNIT GRANT NOTICE, THE
RESTRICTED STOCK UNIT AGREEMENT AND THE PLAN, AND, AS AN EXPRESS CONDITION TO THE GRANT OF RESTRICTED STOCK UNITS HEREUNDER, AGREES TO BE BOUND BY THE TERMS OF THIS RESTRICTED STOCK UNIT GRANT NOTICE, THE RESTRICTED STOCK UNIT AGREEMENT AND THE
PLAN. 
  

							
	BUMBLE INC.	 		 		 	PARTICIPANT1
				
	  
	 		 		 	  

	By:	 		 		 	
	Title:	 		 		 	

  

	1 	 To the extent that the Company has established, either itself or through a third-party plan administrator, the
ability to accept this award electronically, such acceptance shall constitute the Participant’s signature hereof. 

 RESTRICTED STOCK UNIT AGREEMENT 

UNDER THE 
 BUMBLE INC.

 2021 OMNIBUS INCENTIVE PLAN 

Pursuant to the Restricted Stock Units Grant Notice (the “Grant Notice”) delivered to the Participant (as defined in the
Grant Notice), and subject to the terms of this Restricted Stock Unit Agreement (this “Restricted Stock Unit Agreement”) and the Bumble Inc. 2021 Omnibus Incentive Plan (as amended and/or restated from time to time, the
“Plan”), Bumble Inc., a Delaware corporation (the “Company”), and the Participant agree as follows. Capitalized terms not otherwise defined herein shall have the same meaning as set forth in the Plan. 

1. Grant of Restricted Stock Units. Subject to the terms and conditions set forth herein and in the Plan, the Company hereby grants to
the Participant the number of Restricted Stock Units provided in the Grant Notice (with each Restricted Stock Unit representing the right to receive one share of Common Stock upon the vesting of such Restricted Stock Unit). The Company may make one
or more additional grants of Restricted Stock Units to the Participant under this Restricted Stock Unit Agreement by providing the Participant with a new Grant Notice, which may also include any terms and conditions differing from this Restricted
Stock Unit Agreement to the extent provided therein. The Company reserves all rights with respect to the granting of additional Restricted Stock Units hereunder and makes no implied promise to grant additional Restricted Stock Units. 

2. Vesting. Subject to the conditions contained herein and in the Plan, the Restricted Stock Units shall vest and the restrictions on
such Restricted Stock Units shall lapse as provided in the Grant Notice. With respect to any Restricted Stock Unit, the period of time that such Restricted Stock Unit remains subject to vesting shall be its Restricted Period. 

3. Settlement of Restricted Stock Units. Subject to the proviso to Section 9(d)(ii) of the Plan, within 45 days following the later
to occur of (i) the date on which the Restricted Period lapses with respect to a Restricted Stock Unit and (ii) the date that is 180 days following the completion of the initial public offering of the Common Stock, the Company shall issue
to the Participant or the Participant’s beneficiary, without charge, one share of Common Stock (or other securities or other property, as applicable) for each such outstanding Restricted Stock Unit. 

4. Treatment of Restricted Stock Units Upon Termination or Restrictive Covenant Violation. 

(a) Unless otherwise determined by the Committee, in the event of the Participant’s Termination for any reason: 

(i) all vesting with respect to the Restricted Stock Units shall cease (after taking into account vesting of Restricted Stock Units as set
forth in the Grant Notice); and 
 (ii) the unvested Restricted Stock Units shall be forfeited to the Company by the Participant for no
consideration as of the date of such Termination. 
 (b) Upon (i) a Restrictive Covenant Violation (as defined below); (ii) a
Termination by the Company for Cause; or (iii) a Termination as a result of a voluntary resignation by the Participant when grounds for Cause exist, in each case, unvested Restricted Stock Units and all vested Restricted Stock Units that have
not been settled in shares of Common Stock pursuant to Section 3 of this Restricted Stock Unit Agreement shall be forfeited to the Company by the Participant for no consideration as of the date of such Termination. 

 5. Company; Participant. 

(a) The term “Company” as used in this Restricted Stock Unit Agreement with reference to employment shall include the Board, the
Company and its Subsidiaries. 
 (b) Whenever the word “Participant” is used in any provision of this Restricted Stock Unit
Agreement under circumstances where the provision should logically be construed to apply to the executors, the administrators, or the person or persons to whom the Restricted Stock Units may be transferred by will or by the laws of descent and
distribution, the word “Participant” shall be deemed to include such person or persons. 
 6.
Non-Transferability. The Restricted Stock Units are not transferable by the Participant except to Permitted Transferees in accordance with Section 13(b) of the Plan. Except as otherwise provided
herein, no assignment or transfer of the Restricted Stock Units, or of the rights represented thereby, whether voluntary or involuntary, by operation of law or otherwise, shall vest in the assignee or transferee any interest or right herein
whatsoever, but immediately upon such assignment or transfer the Restricted Stock Units shall terminate and become of no further effect. 

7. Rights as Stockholder. The Participant or a Permitted Transferee of the Restricted Stock Units shall have no rights as a stockholder
with respect to any share of Common Stock underlying a Restricted Stock Unit unless and until the Participant shall have become the holder of record or the beneficial owner of such Common Stock, and no adjustment shall be made for dividends or
distributions or other rights in respect of such share of Common Stock for which the record date is prior to the date upon which the Participant shall become the holder of record or the beneficial owner thereof. 

8. Dividend Equivalents. The Restricted Stock Units shall be entitled to be credited with dividend equivalent payments (upon the payment
by the Company of dividends on shares of Common Stock), which shall accrue in cash without interest and shall be delivered in cash. Accumulated dividend equivalents shall be payable at such time as the underlying Restricted Stock Units to which such
dividend equivalents relate are settled in accordance with Section 3 above. For the avoidance of doubt, dividend equivalents accrued in respect of Restricted Stock Units shall only be paid to the extent the underlying Restricted Stock Unit
vests and is settled, and to the extent that any Restricted Stock Units are forfeited and not vested and settled, the Participant shall have no right to such dividend equivalent payments. 

9. Tax Withholding. The provisions of Section 13(d) of the Plan are incorporated herein by reference and made a part hereof. In
addition, the Committee, subject to its having considered the applicable accounting impact of any such determination, has full discretion to allow the Participant to satisfy, in whole or in part, any additional income, employment, national insurance
and/or other applicable taxes payable by the Participant with respect to an Award by electing to have the Company withhold from the shares of Common Stock otherwise issuable or deliverable to, or that would otherwise be retained by, the Participant
upon the grant, vesting or settlement of the Award, as applicable, shares of Common Stock having an aggregate Fair Market Value that is greater than the applicable minimum required statutory withholding liability (but such withholding may in no
event be in excess of the maximum statutory withholding amount(s) in the Participant’s relevant tax jurisdictions). 
 10.
Notice. Every notice or other communication relating to this Restricted Stock Unit Agreement between the Company and the Participant shall be in writing, and shall be mailed to or delivered to the party for whom it is intended at such address
as may from time to time be designated by such party 

  
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in a notice mailed or delivered to the other party as herein provided; provided, that, unless and until some other address be so designated, all notices or communications by the
Participant to the Company shall be mailed or delivered to the Company at its principal executive office, to the attention of the Corporate Secretary, and all notices or communications by the Company to the Participant may be given to the
Participant personally or may be mailed to the Participant at the Participant’s last known address, as reflected in the Company’s records. Notwithstanding the above, all notices and communications between the Participant and any
third-party plan administrator shall be mailed, delivered, transmitted or sent in accordance with the procedures established by such third-party plan administrator and communicated to the Participant from time to time. 

11. No Right to Continued Service. This Restricted Stock Unit Agreement does not confer upon the Participant any right to continue as an
employee or service provider to the Company. 
 12. Binding Effect. This Restricted Stock Unit Agreement shall be binding upon the
heirs, executors, administrators and successors of the parties hereto. 
 13. Restrictive Covenants. The Participant acknowledges and
recognizes the highly competitive nature of the businesses of the Company and its Affiliates and accordingly reaffirms and agrees, in consideration of the receipt of Restricted Stock Units hereunder, in the Participant’s capacity an equity
award holder of the Company and its Affiliates, the restrictive covenants set forth as Appendix A to the Incentive Unit Award Agreement (as amended by that certain supplemental memorandum, dated as of July 2020, the “Restrictive
Covenants” and such Appendix A, the “Restrictive Covenant Appendix”), with such changes to conform the Restrictive Covenants to reflect the initial public offering, including, but not limited to, the definitions of
“Company Group” and “Competing Business” referenced therein. The Participant acknowledges and agrees that the remedies of the Company and its Affiliates at law for a breach or threatened breach of the Restrictive Covenants would
be inadequate, and the Company and its Affiliates may suffer irreparable damages as a result of such breach or threatened breach by the Participant, regardless of whether the Participant then holds the Restricted Stock Units. In recognition of this
fact, the Participant agrees that, in addition to any remedies at law, (a) in the event of such a breach or threatened breach, the Company shall be entitled to cease making any payments or providing any payments or providing any benefit
otherwise required by this Restricted Stock Unit Agreement and (b) in the event of such a breach, the Company and its Affiliates, without posting bond, shall be entitled to obtain equitable relief (to the extent ordered by a court of competent
jurisdiction) in the form of specific performance, temporary restraining order, temporary or permanent injunction or any other equitable remedy which may then be available. For the avoidance of doubt, the Restrictive Covenants contained in this
Restricted Stock Unit Agreement are in addition to, and not in lieu of, any other restrictive covenants or similar covenants or agreements between the Participant and the Company or any of its Affiliates. For purposes of this Agreement,
“Restrictive Covenant Violation” means the Participant’s breach of any of the Restrictive Covenants or any similar provision applicable to the Participant. 

14. Waiver and Amendments. Except as otherwise set forth in Section 13 of the Plan, any waiver, alteration, amendment or
modification of any of the terms of this Restricted Stock Unit Agreement shall be valid only if made in writing and signed by the parties hereto; provided, however, that any such waiver, alteration, amendment or modification is
consented to on the Company’s behalf by the Committee. No waiver by either of the parties hereto of their rights hereunder shall be deemed to constitute a waiver with respect to any subsequent occurrences or transactions hereunder unless such
waiver specifically states that it is to be construed as a continuing waiver 

  
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 15. Clawback/Forfeiture. In the event of (a) a Restrictive Covenant Violation of
any restrictive covenant contained in (i) Section 1 of the Restrictive Covenant Appendix occurs or (ii) Section 2 or Section 3 of the Restrictive Covenant Appendix occurs within two years following Termination occurs, (b) a
Termination by the Company for Cause, or (iii) if the Company discovers within 12 months after a Termination that grounds for a Termination for Cause existed at the time of such Termination, in each case, then the Participant shall be required,
in addition to any other remedy available (on a non-exclusive basis), to pay to the Company, within 10 business days after the Company’s request to the Participant therefor, an amount equal to the
aggregate after-tax proceeds (taking into account all amounts of tax that would be recoverable upon a claim of loss for payment of such proceeds in the year of repayment) that the Participant received upon the
sale or other disposition of, or distributions in respect of, (x) prior to the Date of Grant, the Incentive Units and (y) the Restricted Stock Units issued hereunder (including any shares of Common Stock issued in settlement of any such
Restricted Stock Units). Any reference in this Agreement to grounds existing for a Termination for Cause shall be determined without regard to any notice period, cure period, or other procedural delay or event required prior to a finding of, or
Termination for, Cause. 
 16. Governing Law. This Restricted Stock Unit Agreement shall be construed and interpreted in accordance
with the laws of the State of Delaware, without regard to the principles of conflicts of law thereof. Notwithstanding anything contained in this Restricted Stock Unit Agreement, the Grant Notice or the Plan to the contrary, if any suit or claim is
instituted by the Participant or the Company relating to this Restricted Stock Unit Agreement, the Grant Notice or the Plan, the Participant hereby submits to the exclusive jurisdiction of and venue in the courts of Delaware. 

17. Section 409A of the Code. To the extent that the Participant is subject to U.S. taxation, this Restricted Stock
Unit Agreement is intended to comply with the provisions of Section 409A of the Code and the regulations promulgated thereunder, and shall be interpreted consistent with such intent. Without limiting the foregoing, the Committee will have the
right to amend the terms and conditions of this Agreement in any respect as may be necessary or appropriate to comply with Section 409A of the Code or any regulations promulgated thereunder, including without limitation by delaying the issuance
of the shares of Common Stock contemplated hereunder. Notwithstanding any other provision of this Agreement to the contrary, if the Participant is a “specified employee” within the meaning of Section 409A of the Code, and is subject
to U.S. federal income tax, no payments in respect of any Restricted Stock Unit that is “deferred compensation” subject to Section 409A of the Code and which would otherwise be payable upon the Participant’s “separation from
service” (as defined in Section 409A of the Code) will be made to the Participant prior to the date that is six months after the date of the Participant’s “separation from service” or, if earlier, the Participant’s date
of death. Following any applicable six-month delay, all such delayed payments will be paid in a single lump sum on the earliest date permitted under Section 409A of the Code that is also a business day.
The Participant is solely responsible and liable for the satisfaction of all taxes and penalties under Section 409A of the Code that may be imposed on or in respect of the Participant in connection with this Restricted Stock Unit Agreement, and
the Company will not be liable to any Participant for any payment made under the Plan or this Restricted Stock Unit Agreement that is determined to result in an additional tax, penalty or interest under Section 409A of the Code, nor for
reporting in good faith any payment made under this Restricted Stock Unit Agreement as an amount includible in gross income under Section 409A of the Code. 

18. Exhibit for Non U.S. Participants. If the Participant is residing and/or working outside of the United States, the Restricted Stock
Units shall be subject to any special provisions set forth in Exhibit A to this Restricted Stock Unit Agreement. If the Participant becomes based outside the United States while holding any Restricted Stock Units, the special provisions set forth in
Exhibit A shall apply to the Participant to the extent that the Company determines that the application of such provisions is necessary or advisable for legal or administrative reasons. Moreover, if the Participant relocates between any of
the countries included on Exhibit A, the special provisions set forth in Exhibit A for such country shall apply to the Participant to the extent that the Company determines that the application of such provisions is necessary or
advisable for legal or administrative reasons. Exhibit A constitutes part of this Restricted Stock Unit Agreement. 

  
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 19. Plan. The terms and provisions of the Plan are incorporated herein by reference.
In the event of a conflict or inconsistency between the terms and provisions of the Plan and the provisions of this Restricted Stock Unit Agreement, the Plan shall govern and control 

20. Imposition of Other Requirements. The Company reserves the right to impose other requirements on the Participant’s
participation in the Plan, on the Restricted Stock Units and on any shares of Common Stock acquired under the Plan, to the extent that the Company determines it is necessary or advisable for legal or administrative reasons, and to require the
Participant to sign any additional agreements or undertakings that may be necessary to accomplish the foregoing. 
 21. Electronic
Delivery and Acceptance. The Company may, in its sole discretion, decide to deliver any documents related to current or future participation in the Plan by electronic means. The Participant hereby consents to receive such documents by electronic
delivery and agrees to participate in the Plan through an on-line or electronic system established and maintained by the Company or a third party designated by the Company. 

22. Acknowledgement; Entire Agreement. The Participant agrees and acknowledges that this Restricted Stock Unit Agreement and the Grant
Notice, together with any other equity-based awards that the Participant may receive in connection with the initial public offering of the Common Stock, are in replacement and full satisfaction of, and supersede in all respects, the Incentive Units
of Bumble Aggregator (as defined in the Grant Notice) granted to the Participant pursuant to the Incentive Unit Award Agreement and the Incentive Unit Award Agreement (except as relates to the Restrictive Covenants and expressly set forth in this
Restricted Unit Award Agreement). This Restricted Stock Unit Agreement, the Grant Notice and the Plan constitute the entire agreement of the parties hereto in respect of the subject matter contained herein and supersede all prior agreements and
understandings of the parties, oral and written, with respect to such subject matter; provided, that if the Company or any of its Subsidiaries or Affiliates from time to time is or becomes a beneficiary under one or more other
confidentiality, nondisclosure, non-competition, non-solicitation, intellectual property or non-disparagement provisions
applicable to the Participant under a written agreement, policy and/or plan, such other agreement(s), policy(ies) or plan(s) shall remain in full force and effect and continue in addition to this Agreement. 

  
 5 

 Exhibit A 

Country-Specific ProvisionsEX-10.29

 Exhibit 10.29 

OPTION GRANT NOTICE 

UNDER THE 
 BUMBLE INC.

 2021 OMNIBUS INCENTIVE PLAN 

(IPO Option Grant – ELT) 

Bumble Inc., a Delaware corporation (the “Company”), pursuant to its 2021 Omnibus Incentive Plan (as amended and/or restated
from time to time, the “Plan”), hereby grants to the Participant the number of Options (each Option representing the right to purchase one share of Common Stock) set forth below, at an Exercise Price per share as set forth below.
The Options are subject to all of the terms and conditions as set forth herein, in the Option Agreement (attached hereto), and in the Plan, all of which are incorporated herein in their entirety. Capitalized terms not otherwise defined herein shall
have the meaning set forth in the Plan. 
  

			
	Participant:	  	[Insert Participant Name]
		
	Date of Grant:	  	[Insert Pricing Date]
		
	Vesting Reference Date:	  	[Insert Date]
		
	Number of Options:	  	[Insert Number of Options Granted]
		
	Exercise Price:	  	[Insert Exercise Price]
		
	Option Period Expiration Date:	  	10th anniversary of Grant Date
		
	Type of Option:	  	Non-qualified Stock Option
		
	Number of Options:	  	[Total Insert No. of Options]
		
	Number of Time-Based Options:	  	[Number of Time-Based Options] (the “Time-Based Options”)
		
	Number of Performance-Based Options:	  	[Number of Performance-Based Options] (the “Performance- Based Options”)
		
	Vesting Schedule:	  	Time-Based Options
		
		  	Provided that the Participant has not undergone a Termination at the time of each applicable vesting date, the Time-Based Options shall become vested, or became vested, as applicable, in equal annual installments on each of the
first, second, third, fourth and fifth anniversaries of the Vesting Reference Date.
		
		  	Notwithstanding the foregoing, if the Participant’s employment or service, as applicable, is terminated without Cause by the Company or its then-Affiliates in the two-year period
following a Change in Control, then all then-outstanding Time-Based Options (or substitute equity or consideration of purchaser or its Affiliates, as applicable) shall vest upon the Participant’s
Termination.

			
		  	 Performance-Based Options

		
		  	The Performance-Based Options shall become vested and exercisable at such time, prior to a Termination, that The Blackstone Group Inc. and its Affiliates (“Sponsor”) shall have received cash proceeds (excluding
tax distributions (as defined in the organizational documents of Buzz Holdings L.P. (“Bumble Holdings”)) to Sponsor up to Sponsor’s pro rata share of Bumble Holdings’ net taxable income multiplied by a 30% combined
U.S. federal and state tax rate) in respect of Sponsor’s investment in Class A Units of Bumble Holdings, Common Units of Bumble Holdings and the shares of Common Stock held from time to time by Sponsor in an amount necessary to ensure both
(x) a specified return on Sponsor’s cumulative invested capital in the Company and Bumble Holdings (the “MOIC Hurdle”) and (y) a specified annual internal rate of return on Sponsor’s cumulative invested
capital in the Company and Bumble Holdings (the “IRR Hurdle”), as follows:

  

									
	 Portion of Performance-Based Options
	  	MOIC Hurdle	 	  	IRR Hurdle	 
	 33.3%
	  	 	2.5x MOIC	 	  	 	17.5	% IRR 
	 33.3%
	  	 	3.0x MOIC	 	  	 	17.5	% IRR 
	 33.4%
	  	 	3.5x MOIC	 	  	 	17.5	% IRR 

  

			
		 	For purposes of determining whether the applicable MOIC Hurdle and/or IRR Hurdle has been satisfied, as applicable:
		
		 	 •  MOIC calculations shall exclude any amount invested by Sponsor for the
purpose of reducing MOIC (and not for any bona fide business purpose) and any returns thereon; and

		
		 	 •  For purposes of calculating MOIC and IRR, any portion of Sponsor’s
investment that is transferred pursuant to a Post-Closing Syndication (as defined in Bumble Holdings’ organizational documents) shall not be treated as invested capital (i.e., any portion of such investment will be treated as never having been
invested by Sponsor and the investment and any associated return shall be disregarded).

		
		 	Upon the occurrence of a Change in Control, the Performance-Based Options that would not become vested upon the occurrence of such Change in Control shall be forfeited immediately prior to the occurrence of such Change in
Control.

 THE UNDERSIGNED PARTICIPANT ACKNOWLEDGES RECEIPT OF THIS OPTION GRANT NOTICE, THE OPTION AGREEMENT AND
THE PLAN, AND, AS AN EXPRESS CONDITION TO THE GRANT OF OPTIONS HEREUNDER, AGREES TO BE BOUND BY THE TERMS OF THIS OPTION GRANT NOTICE, THE OPTION AGREEMENT AND THE PLAN. 
  

					
	 BUMBLE INC.
	  		  	 PARTICIPANT1

			
	
                   
                                         
            
	  		  	
                   
                                         
        

			
	 By:
	  		  	
	 Title:
	  		  	

  

	1 	 To the extent that the Company has established, either itself or through a third-party plan administrator, the
ability to accept this award electronically, such acceptance shall constitute the Participant’s signature hereto. 

 OPTION AGREEMENT 

UNDER THE 
 BUMBLE INC.

 2021 OMNIBUS INCENTIVE PLAN 

Pursuant to the Option Grant Notice (the “Grant Notice”) delivered to the Participant (as defined in the Grant Notice), and
subject to the terms of this Option Agreement (this “Option Agreement”) and the Bumble Inc. 2021 Omnibus Incentive Plan, as it may be amended and restated from time to time (the “Plan”), Bumble Inc., a Delaware
corporation (the “Company”), and the Participant agree as follows. Capitalized terms not otherwise defined herein shall have the same meaning as set forth in the Plan. 

1. Grant of Option. Subject to the terms and conditions set forth herein and in the Plan, the Company hereby grants to the Participant
the number of Options provided in the Grant Notice (with each Option representing the right to purchase one share of Common Stock), at an Exercise Price per share as provided in the Grant Notice. The Company may make one or more additional grants of
Options to the Participant under this Option Agreement by providing the Participant with a new Grant Notice, which may also include any terms and conditions differing from this Option Agreement to the extent provided therein. The Company reserves
all rights with respect to the granting of additional Options hereunder and makes no implied promise to grant additional Options. 
 2.
Vesting. Subject to the conditions contained herein and in the Plan, the Options shall vest as provided in the Grant Notice. 
 3.
Exercise of Options Following Termination. The provisions of Section 7(c)(ii) of the Plan are incorporated herein by reference and made a part hereof; provided, that, notwithstanding anything in this Option Agreement or the Plan
to the contrary, no Option may be exercised prior to the date that is 45 days following the date that is 180 days following the completion of the initial public offering of the Common Stock. 

4. Method of Exercising Options. The Options may be exercised by the delivery of notice of the number of Options that are being
exercised accompanied by payment in full of the Exercise Price applicable to the Options so exercised. Such notice shall be delivered either (a) in writing to the Company at its principal office or at such other address as may be established by
the Committee, to the attention of the Corporate Secretary; or (b) to a third-party plan administrator as may be arranged for by the Company or the Committee from time to time for purposes of the administration of outstanding Options under the
Plan, in the case of either (a) or (b), as communicated to the Participant by the Company from time to time. Payment of the aggregate Exercise Price may be made using any of the methods described in Section 7(d)(i) or (ii) of the
Plan; provided, that the Participant shall obtain written consent from the Committee prior to the use of the method described in Section 7(d)(ii)(A) of the Plan. 

5. Issuance of Shares of Common Stock. Following the exercise of an Option hereunder, as promptly as practical after receipt of such
notification and full payment of such Exercise Price and any required income or other tax withholding amount (as provided in Section 9 hereof), the Company shall issue or transfer, or cause such issue or transfer, to the
Participant the number of shares of Common Stock with respect to which the Options have been so exercised, and shall either (a) deliver, or cause to be delivered, to the Participant a certificate or certificates therefor, registered in the
Participant’s name or (b) cause such shares of Common Stock to be credited to the Participant’s account at the third-party plan administrator. 

 6. Company; Participant. 

(a) The term “Company” as used in this Option Agreement with reference to employment or service shall include the Board, the Company
and its Subsidiaries. 
 (b) Whenever the word “Participant” is used in any provision of this Option Agreement under circumstances
where the provision should logically be construed to apply to the executors, the administrators, or the person or persons to whom the Options may be transferred by will or by the laws of descent and distribution, the word “Participant”
shall be deemed to include such person or persons. 
 7. Non-Transferability. The Options are
not transferable by the Participant; provided, however, to the extent permitted by the Committee in accordance with Section 13(b) of the Plan, vested Options may be transferred to Permitted Transferees. Except as otherwise
provided herein, no assignment or transfer of the Options, or of the rights represented thereby, whether voluntary or involuntary, by operation of law or otherwise, shall vest in the assignee or transferee any interest or right herein whatsoever,
but immediately upon such assignment or transfer the Options shall terminate and become of no further effect. 
 8. Rights as
Stockholder. The Participant or a Permitted Transferee of any vested Options shall have no rights as a stockholder with respect to any share of Common Stock covered by an Option unless and until the Participant shall have become the holder of
record or the beneficial owner of such share of Common Stock, and no adjustment shall be made for dividends or distributions or other rights in respect of such share of Common Stock for which the record date is prior to the date upon which the
Participant shall become the holder of record or the beneficial owner thereof. 
 9. Tax Withholding. The provisions of
Section 13(d) of the Plan are incorporated herein by reference and made a part hereof. In addition, the Committee, subject to its having considered the applicable accounting impact of any such determination, has full discretion to allow the
Participant to satisfy, in whole or in part, any additional income, employment, national insurance and/or other applicable taxes payable by the Participant with respect to an Award by electing to have the Company withhold from the shares of Common
Stock otherwise issuable or deliverable to, or that would otherwise be retained by, the Participant upon the grant, vesting or settlement of the Award, as applicable, shares of Common Stock having an aggregate Fair Market Value that is greater than
the applicable minimum required statutory withholding liability (but such withholding may in no event be in excess of the maximum statutory withholding amount(s) in the Participant’s relevant tax jurisdictions). 

10. Notice. Every notice or other communication relating to this Option Agreement between the Company and the Participant shall be in
writing, and shall be mailed to or delivered to the party for whom it is intended at such address as may from time to time be designated by such party in a notice mailed or delivered to the other party as herein provided; provided, that,
unless and until some other address be so designated, all notices or communications by the Participant to the Company shall be mailed or delivered to the Company at its principal executive office, to the attention of the Company’s General
Counsel, and all notices or communications by the Company to the Participant may be given to the Participant personally or may be mailed to the Participant at the Participant’s last known address, as reflected in the Company’s records.
Notwithstanding the above, all notices and communications between the Participant and any third-party plan administrator shall be mailed, delivered, transmitted or sent in accordance with the procedures established by such third-party plan
administrator and communicated to the Participant from time to time. 
 11. No Right to Continued Service. This Option Agreement does
not confer upon the Participant any right to continue as an employee or service provider to the Company. 

  
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 12. Binding Effect. This Option Agreement shall be binding upon the heirs, executors,
administrators and successors of the parties hereto. 
 13. Waiver and Amendments. Except as otherwise set forth in Section 13 of
the Plan, any waiver, alteration, amendment or modification of any of the terms of this Option Agreement shall be valid only if made in writing and signed by the parties hereto; provided, however, that any such waiver, alteration,
amendment or modification is consented to on the Company’s behalf by the Committee. No waiver by either of the parties hereto of their rights hereunder shall be deemed to constitute a waiver with respect to any subsequent occurrences or
transactions hereunder unless such waiver specifically states that it is to be construed as a continuing waiver. 
 14.
Clawback/Forfeiture. Notwithstanding anything to the contrary contained herein or in the Plan, if the Participant has engaged in or engages in any Detrimental Activity, then the Committee may, in its sole discretion, take actions permitted
under the Plan, including: (a) canceling the Options, or (b) requiring that the Participant forfeit any gain realized on the exercise of the Options or the disposition of any shares of Common Stock received upon exercise of the Options,
and repay such gain to the Company. In addition, if the Participant receives any amount in excess of what the Participant should have received under the terms of this Option Agreement for any reason (including without limitation by reason of a
financial restatement, mistake in calculations or other administrative error), then the Participant shall be required to repay any such excess amount to the Company. Without limiting the foregoing, all Options shall be subject to reduction,
cancellation, forfeiture or recoupment to the extent necessary to comply with applicable law. 
 15. Governing Law. This Option
Agreement shall be construed and interpreted in accordance with the laws of the State of Delaware, without regard to the principles of conflicts of law thereof. Notwithstanding anything contained in this Option Agreement, the Grant Notice or the
Plan to the contrary, if any suit or claim is instituted by the Participant or the Company relating to this Option Agreement, the Grant Notice or the Plan, the Participant hereby submits to the exclusive jurisdiction of and venue in the courts of
Delaware. 
 16. Plan. The terms and provisions of the Plan are incorporated herein by reference. In the event of a conflict or
inconsistency between the terms and provisions of the Plan and the provisions of this Option Agreement (including the Grant Notice), the Plan shall govern and control. 

17. Exhibit for Non-U.S. Participants. If the Participant is residing and/or working outside of
the United States, the Option shall be subject to any special provisions set forth in Exhibit A to this Option Agreement. If the Participant becomes based outside the United States during the life of the Option, the special provisions set
forth in Exhibit A shall apply to the Participant to the extent that the Company determines that the application of such provisions is necessary or advisable for legal or administrative reasons. Moreover, if the Participant relocates between
any of the countries included on Exhibit A, the special provisions set forth in Exhibit A for such country shall apply to the Participant to the extent that the Company determines that the application of such provisions is necessary or
advisable for legal or administrative reasons. Exhibit A constitutes part of this Option Agreement. 
 18. Plan. The terms and
provisions of the Plan are incorporated herein by reference. In the event of a conflict or inconsistency between the terms and provisions of the Plan and the provisions of this Option Agreement, the Plan shall govern and control. 

19. Imposition of Other Requirements. The Company reserves the right to impose other requirements on the Participant’s
participation in the Plan, on the Option and on any shares of Common Stock acquired under the Plan, to the extent that the Company determines it is necessary or advisable for legal or administrative reasons, and to require the Participant to sign
any additional agreements or undertakings that may be necessary to accomplish the foregoing. 

  
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 20. Electronic Delivery and Acceptance. The Company may, in its sole discretion,
decide to deliver any documents related to current or future participation in the Plan by electronic means. The Participant hereby consents to receive such documents by electronic delivery and agrees to participate in the Plan through an on-line or electronic system established and maintained by the Company or a third party designated by the Company. 

21. Entire Agreement. This Option Agreement (including, without limitation, all exhibits attached hereto), the Grant Notice and the Plan
constitute the entire agreement of the parties hereto in respect of the subject matter contained herein and supersede all prior agreements and understandings of the parties, oral and written, with respect to such subject matter. 

 

  
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 Exhibit A 

Country-Specific Provisions

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