Document:

FIRST AMENDMENT TO LOAN AND SECURITY AGREEMENT

        THIS FIRST AMENDMENT TO LOAN AND SECURITY AGREEMENT (this "Amendment")
is made and entered into as of September 5, 2001, by and between The Right
Start, Inc., a California corporation (the "Borrower") and Wells Fargo Retail
Finance, LLC, successor to Paragon Capital LLC (the "Lender"). Any reference to
Paragon Capital LLC herein shall be deemed to be a reference to Wells Fargo
Retail Finance, LLC. This Amendment amends certain provisions of that certain
Loan and Security Agreement dated as of January 23, 2001 (as amended by and
through the date of this Amendment, and as hereafter amended and/or restated
from time to time the "Loan Agreement") by and between the Borrower and the
Lender.

                                   BACKGROUND

        The Borrower has requested certain amendments to the Loan Agreement, and
the Lender is willing to amend the Loan Agreement as requested by the Borrower
but only upon the terms and conditions hereinafter set forth. Defined terms used
herein and not otherwise defined shall have the same meanings herein as in the
Loan Agreement.

        NOW, THEREFORE, for good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the Borrower and the Lender hereby
agree as follows:

                        SECTION I. AMENDMENT AND WAIVER.

     1. Section 2-1 of the Loan  Agreement is hereby amended by adding after the
words "and faithful  performance of all and each of the Liabilities",  the words
"including, without limitation, any and all obligations created under the Parent
Guaranty,".

     2.  Exhibit 5-2 of the Loan  Agreement  is hereby  amended by deleting  the
language contained therein and inserting the Exhibit 5-2 attached hereto.

     3.  Exhibit 5-5 of the Loan  Agreement  is hereby  amended by deleting  the
language contained therein and inserting the Exhibit 5-5 attached hereto.

     4.  Exhibit 5-6 of the Loan  Agreement  is hereby  amended by deleting  the
language contained therein and inserting the Exhibit 5-6 attached hereto.

     5. Section 5-17 of the Loan Agreement is hereby amended by adding in clause
(f) thereof,  after the words "Organize or create any Related Entity", the words
",  provided  that the  organization  or  creation of ZB  Company,  Inc.  and ZB
Operating Co. shall not be deemed to violate this provision."

     6.  Section 5-18 of the Loan  Agreement  is hereby  amended by adding a new
clause (c) thereto as follows:  (c) "The  Borrower's  Parent Guaranty and Parent
Pledge Agreement."

                                       1
<PAGE>

     7.  Section 5-21 of the Loan  Agreement is hereby  amended by adding at the
end of such  section  as a new  line the  words  "provided  that the  Investment
Agreement  dated as of August 15, 2001, as amended by the Amendment No. 1 to the
Investment  Agreement  dated  September 5, 2001 between the Borrower and Athanor
Holdings,  LLC, the Subordinated  Convertible  Redeemable  Paid-In-Kind Note Due
September 4, 2004 in principal  amount of $4,900,000 made by the Borrower naming
Athanor Holdings, LLC as payee and the Subordination and Intercreditor Agreement
dated  September  5, 2001 by and among the  Borrower,  the  Lender  and  Athanor
Holdings, LLC shall not be deemed to violate this provision."

     8.  Exhibit  3 to  the  Loan  Agreement  is  hereby  amended  by  inserting
alphabetically therein the following definitions:

               "Accounts"  means all currently  existing and  hereafter  arising
               accounts,  contract  rights,  and all other forms of  obligations
               owing to  Borrower  arising  out of the sale or lease of goods or
               the   rendition   of   services  by  the   applicable   Borrower,
               irrespective  of whether earned by  performance,  and any and all
               credit insurance, guaranties, or security therefor.

               "Bankruptcy Case" means,  collectively,  the jointly-administered
               cases filed by the  Debtors  under  Chapter 11 of the  Bankruptcy
               Code with the Bankruptcy Court, with a lead case no. 01-1749,  or
               any successor case thereto.

               "Bankruptcy  Code" means the United  States  Bankruptcy  Code (11
               U.S.C.ss.101 et seq.), as amended, and any successor statute.

               "Bankruptcy  Court" means the United States  Bankruptcy Court for
               the District of Delaware, or such other successor court where the
               Bankruptcy Case is pending.

               "Books"  means all of  Borrower's  books and  records  including:
               ledgers;   records   indicating,   summarizing,   or   evidencing
               Borrower's  properties or assets  (including  the  Collateral) or
               liabilities;  all  information  relating to  Borrower's  business
               operations  or financial  condition;  and all computer  programs,
               disk or tape files,  printouts,  runs, or other computer prepared
               information.

               "Chattel  Paper" means all of  Borrower's  now owned or hereafter
               acquired  right,  title,  and  interest  with respect to "chattel
               paper", including,  without limitation,  "tangible chattel paper"
               and "electronic  chattel  paper",  as such terms are defined from
               time to time in the Code, and any and all supporting  obligations
               in respect thereof.

               "Collateral" means all Borrower's now owned or hereafter acquired
               right, title, and interest in and to each of the following:

                    (a)  Accounts,

                    (b)  Books,

                                       2
<PAGE>

                    (c)  Deposit Accounts,

                    (d)  General Intangibles,

                    (e)  Goods,

                    (f)  Investment Property,

                    (g)  Negotiable Collateral,

                    (h)  Real Property Collateral,

                    (i)  money or other assets of Borrower that now or hereafter
                         come into the  possession,  custody,  or control of the
                         Lender, and

                    (j)  the  proceeds  and   products,   whether   tangible  or
                         intangible, of any of the foregoing, including proceeds
                         of insurance covering any or all of the foregoing,  and
                         any  and  all  Accounts,   Books,  Equipment,   General
                         Intangibles, Inventory, Investment Property, Negotiable
                         Collateral,  Real Property, money, Deposit Accounts, or
                         other  tangible or intangible  property  resulting from
                         the sale, exchange, collection, or other disposition of
                         any  of  the  foregoing,  or  any  portion  thereof  or
                         interest therein, and the proceeds thereof.

               "Deposit Account" means any "deposit account" (as that term is
               defined from time to time in the Code) maintained by the
               Borrower.

               "Document" means all of Borrower's now owned or hereafter
               acquired right, title, and interest with respect to any
               "document" as that term is defined from time to time in the Code,
               and any and all supporting obligations in respect thereof.

               "Estate" means, collectively, the estates of the Debtors created
               under Section 541 of the Bankruptcy Code by virtue of the
               Bankruptcy Case.

               "Equipment" means all of Borrower's now owned or hereafter
               acquired right, title, and interest with respect to "equipment",
               as that term is defined from time to time in the Code, including
               all attachments, accessories, accessions, replacements,
               substitutions, additions, and improvements to any of the
               foregoing.

               "General Intangibles" means all of Borrower's present and future
               general intangibles and other personal property (including
               contract rights, rights arising under common law, statutes, or
               regulations, choses or things in action, commercial tort claims,
               goodwill, patents, trade names, trademarks, service marks,
               copyrights, blueprints, drawings, purchase orders, customer
               lists, monies due or recoverable from pension funds, route lists,
               rights to payment and other rights under any royalty or licensing
               agreements, infringement claims, computer programs, information
               contained on computer disks or tapes, literature, reports,
               catalogs, deposit accounts, insurance premium rebates, tax
               refunds, and tax refund claims), other than goods, Accounts, and
               Negotiable Collateral.

                                       3
<PAGE>

               "Goods" means all of Borrower's now owned or hereafter acquired
               right, title, and interest with respect to "goods", as that term
               is defined from time to time in the Code, including, without
               limitation, any and all Inventory and Equipment.

               "Instruments" means all of Borrower's now owned or hereafter
               acquired right, title, and interest with respect to
               "instruments", including, without limitation, any "promissory
               notes", as such terms are defined from time to time in the Code,
               and any and all supporting obligations in respect thereof.

               "Inventory" means all Borrower's now owned or hereafter acquired
               right, title, and interest with respect to "inventory", as that
               term is defined from time to time in the Code, including, without
               limitation, goods held for sale or lease or to be furnished under
               a contract of service, goods that are leased by a Borrower as
               lessor, goods that are furnished by a Borrower under a contract
               of service, and raw materials, work in process, or materials used
               or consumed in a Borrower's business.

               "Investment Property" means all of Borrower's presently existing
               and hereafter acquired or arising investment property (as that
               term is defined in Section 9115 of the Code).

               "Letter of Credit Rights" means all of Borrower's now owned or
               hereafter acquired right, title, and interest with respect to
               "letter of credit rights", as that term is defined from time to
               time in the Code, and any and all supporting obligations in
               respect thereof.

               "Loan Documents" means this Agreement, each instrument and
               document executed and/or delivered as contemplated by Article 4,
               each other instrument or document from time to time executed
               and/or delivered in connection with the arrangements contemplated
               thereby, and all agreements, instruments and documents related
               thereto, as each may be amended from time to time.

               "Negotiable Collateral" means all of Borrower's now owned and
               hereafter acquired right, title, and interest with respect to any
               letters of credit, Letter of Credit Rights, Instruments, drafts,
               Documents, and Chattel Paper, and any and all supporting
               obligations in respect thereof.

               "Parent Guaranty" means that certain Guaranty Agreement dated as
               of September 5, 2001 by the Borrower to Wells Fargo Retail
               Finance, LLC, as agent for all lenders under the ZB Loan and
               Security Agreement.

               "Parent Pledge Agreement" means that certain Pledge Agreement
               dated as of September 5, 2001 by the Borrower in favor of Wells
               Fargo Retail Finance, LLC, as agent for all lenders under the ZB
               Loan and Security Agreement.

                                       4
<PAGE>

               "Post-Closing Payments" means, collectively, the Cure Costs,
               Post-Closing Payments, and the Additional Post-Closing Payments
               (as each such term is defined in the Purchase Agreement) and any
               other post-closing monetary obligations of ZB Company, Inc. to
               the Estate or any other Person under the Purchase Agreement.

               "Post-Closing Payments Guaranty" means the Borrower's guaranty of
               the obligations of ZB Company, Inc. under the Purchase Agreement.

               "Purchase  Agreement"  means the Asset Purchase  Agreement by and
               among the ZB Company,  Inc.,  Borrower,  and Zany  Brainy,  Inc.,
               Children's  Products,   Inc.,   Children's   Distribution,   LLC,
               Children's  Development,  Inc.,  Noodle Kidoodle,  Inc., and Zany
               Brainy Direct LLC dated as of August 31, 2001.

               "Real Property" means any estates or interests in real property
               now owned or hereafter acquired by Borrower.

               "Real Property Collateral" means all of Borrower's right, title,
               and interest (whether as owner, lessee, or otherwise) in the
               parcel or parcels of real property and the related improvements
               thereto, and each of the leased locations, and any Real Property
               hereafter acquired by Borrower.

               "ZB   Company,   Inc."  means  ZB  Company,   Inc.,   a  Delaware
               corporation, wholly-owned by the Borrower.

               "ZB Loan and  Security  Agreement"  means that  certain  Loan and
               Security  Agreement dated as of September 5, 2001 by and among ZB
               Company,  Inc. and Wells Fargo Retail Finance,  LLC, as agent for
               all lenders as may from time to time be parties thereto.

     8. A new section 10-7A is hereby added to the Loan Agreement as follows:

               "10-7A.  Default  Under  ZB  Loan  and  Security  Agreement.  The
               occurrence of any Event of Default under the ZB Loan and Security
               Agreement  or under  any  agreements,  instruments  or  documents
               related thereto."

     9. A new section 10-7B is hereby added to the Loan Agreement as follows:

               "10-7B.   Default  Under  Post-Closing  Payments  Guaranty.   The
               occurrence  of  any  Event  of  Default  under  the  Post-Closing
               Payments  Guaranty  or  under  any  agreements,   instruments  or
               documents related thereto."

     10. A new Article 10A is hereby added to the Loan Agreement as follows:

               "ARTICLE 10A - POST-CLOSING PAYMENTS

                                       5
<PAGE>

               If any Event of Default shall have occurred under this Agreement,
               Borrower shall be prohibited from making any Post-Closing
               Payments."

     11. The Loan Agreement is hereby amended by deleting  existing Exhibit 9-11
and replacing it with the substitute Exhibit 9-11 attached to this Amendment.

  SECTION II. REPRESENTATIONS AND WARRANTIES; CONFIRMATION OF REPRESENTATIONS,
           WARRANTIES, EXHIBITS AND SCHEDULES TO THE LOAN AGREEMENT.

        This Amendment has been duly authorized, executed and delivered by the
Borrower. The Loan Agreement, as amended hereby, and each of the Loan Documents,
as amended by and through the date hereof, constitute legal, valid and binding
obligations of the Borrower, enforceable against the Borrower in accordance with
their respective terms. The Borrower, by execution of this Amendment, certifies
to the Lender that each of the representations and warranties set forth in the
Loan Agreement and the Loan Documents is true and correct as of the date hereof,
except to the extent such representations and warranties expressly relate to an
earlier date, as if fully set forth in this Amendment, and that, as of the date
hereof, no Event of Default has occurred and is continuing under the Loan
Agreement or any other Loan Document. The Borrower acknowledges and agrees that
this Amendment shall become a part of the Loan Agreement and shall be a Loan
Document.

                      SECTION III. CONSENT TO TRANSACTION.

        Simultaneously with this Amendment the Borrower is forming a subsidiary,
ZB Company, Inc., for the purpose of purchasing the assets of Zany Brainy, Inc.
and its subsidiaries in a sale conducted pursuant to Sections 363 and 365 of the
Bankruptcy Code (the "Transaction"). The Lender acknowledges that it is familiar
with the structure of the Transaction and agrees with the Borrower that, to the
extent the amendments to the Loan Agreement set forth herein do not eliminate an
Event of Default that would arise under the Loan Agreement solely as a result of
consummation of the Transaction or performance by Borrower of its obligations in
connection therewith, that Lender hereby waives any such Event of Default. This
waiver is a limited waiver for the specific purpose of permitting Borrower to
create ZB Company, Inc. to consummate the Transaction and perform its
obligations in connection therewith and shall not be deemed a waiver of any
other Event of Default now or hereafter existing. Borrower hereby agrees with
Lender that, to the extent any Event of Default that would arise under the Loan
Agreement as a result of consummation of the Transaction is later discovered,
that Borrower will execute an amendment to the Loan Agreement in form and
substance reasonably satisfactory to Lender in order to cure such Event of
Default.

                  SECTION IV. CONDITIONS PRECEDENT & SUBSEQUENT

        As a condition to the obligation of the Lender to execute this
Amendment, and to the effectiveness of the provisions hereof, each of the
following conditions precedent shall have been satisfied or waived in writing by
the Lender:

                                       6
<PAGE>

        (a)    The Lender shall have received:

(i) this Agreement,  the Amendment to Subordination and Intercreditor Agreement,
and the Parent Guaranty, each fully executed by each of the parties hereto;

(ii) such other instruments, certificates or documents as the Lender shall
reasonably request, each of which shall be in form and substance satisfactory to
the Lender, for the purpose of implementing or effectuating the provisions of
the Loan Agreement and the other Loan Documents, each as amended hereby.

        (b) All reasonable costs and expenses incurred by the Lender in
connection with this Amendment and the other agreements, instruments and
transactions contemplated hereby (including the reasonable fees and expenses of
Choate, Hall & Stewart, special counsel to the Lender) shall have been paid by
the Borrower.

        (c) Borrower shall provide to Lender on or before October 31, 2001
monthly projections for the Borrower's fiscal year ending January 26, 2002,
which projections shall be acceptable to Lender.

          SECTION V. NO NOVATION; EFFECT; COUNTERPARTS; GOVERNING LAW.

        Except to the extent specifically amended hereby, the Loan Agreement,
each of the Security Documents and all other Loan Documents shall be unaffected
hereby and shall remain in full force and effect. The Borrower hereby
acknowledges, confirms and ratifies its obligations under the Loan Agreement,
the Master Note, and each of the Loan Documents. The Borrower hereby covenants,
acknowledges and confirms to the Lender that the term "Loan Agreement" shall
mean the Loan Agreement as amended through the date of this Amendment and as
further amended and/or restated from time to time. This Amendment may be
executed in any number of counterparts, and by the different parties on separate
counterparts, each of which, when so executed and delivered, shall be an
original, but all the counterparts shall together constitute one instrument.
This Amendment shall be governed by the internal laws of The Commonwealth of
Massachusetts (without reference to conflicts of law principles) and shall be
binding upon and inure to the benefit of the parties hereto and the respective
successors and assigns. The Borrower shall pay all reasonable out-of-pocket
expenses of the Lender in connection with the preparation, execution and
delivery of this Amendment.

                   [THE BALANCE OF THIS PAGE IS INTENTIONALLY LEFT BLANK.]

                                       7
<PAGE>

        IN WITNESS WHEREOF, the parties hereto have executed this Amendment to
the Loan Agreement as a sealed instrument as of the date first above written.

                                            THE RIGHT START, INC.

                                            By: /s/ Patrick J. Norton
                                               ---------------------------
                                            Name:  Patrick J. Norton
                                            Title:  Vice President

                                            WELLS FARGO RETAIL FINANCE, LLC

                                            By: /s/ Raymond P. Springer
                                               ---------------------------
                                            Name:  Raymond P. Springer
                                            Title:  Chief Financial Officer

                                       8
<PAGE>

                                   EXHIBIT 5-2

                                Related Entities

(1)  100% of the outstanding  common stock of ZB Company,  Inc., is owned by the
     Company  and  the  Company's  beneficial  owners  hold,   beneficially  and
     directly,  substantially the amounts of the Company's common stock shown in
     the  Company's  Proxy  Statement  filed  Schedule  14A for the  year  ended
     February  3, 2001.  ZB  Company,  Inc.  is a  subsidiary  for  purposes  of
     consolidation  of the two  entities'  financial  statements.  The Company's
     financial  statements are not consolidated with the financial statements of
     any of its beneficial owners.

(2)  Athanor Holdings, LLC is an Affiliate of the Company.

(3)  The Company has two wholly-owned  inactive  subsidiaries,  The Right Start,
     Inc.  Subsidiary I and The Right Start, Inc.  Subsidiary II, which it is in
     the process of  eliminating.  The Company  also  created a  subsidiary,  ZB
     Operating Co., for the acquisition of the assets of Zany Brainy, Inc. which
     it does not expect to use.

(4)  The  Company  is the sole  owner of  Targoff-RS,  LLC,  a New York  limited
     liability company that owns the assets of Right Start.com Inc.

                                   EXHIBIT 5-5

                             Encumbrances and Liens

        Secured Party                                           Payment Terms
        or Mortgagee         Description of Collateral    and Dates of Maturity

1.  ARBCO Associates, L.P.          Blanket Lien          PIK Notes Due
Kayne Anderson Non-Traditional                            Sept. 1, 2005
Investments, L.P.                                         $3,000,000 in
                                                          aggregate principal
                                                          amount
Kayne Anderson Diversified
    Capital Partners, L.P.
                                                         UCCs filed in states in
Kayne Anderson Capital                                   which collateral is
    Partners, L.P.                                       located

2.  Liens imposed for taxes, assessments or other charges.

3. Non-consensual statutory Liens including, without limitation, carriers',
mechanics', warehousemen's, artisans', service, suppliers', depositaries' and
other like Liens arising in the ordinary course of business.

                                       9
<PAGE>

4.  Pledges or deposits in respect of workers' compensation, unemployment
insurance and other social security legislation.

5. Deposits to secure performance of bids, trade contracts, leases, statutory
obligations, surety and appeal bonds, performance bonds and other similar
obligations incurred in the ordinary course of business.

6. Easements, rights-of-way, restrictions and similar encumbrances incurred in
the ordinary course of business and encumbrances consisting of zoning
restrictions, easements, licenses and restrictions on the use of property or
minor imperfections in title that do not materially interfere with the Company's
business.

7.  Liens in favor of credit card processors.

8.  Purchase money security interests.

9.  Liens on indebtedness permitted under Section 5-6.

10.  Liens of landlords and their lenders against leasehold interests.

11.  Liens of customs and revenue authorities.

12.  Liens existing on acquired property.

13. Liens created under the Loan and Security Agreement between ZB Company, Inc.
and Wells Fargo Retail Finance (the "ZB Company Loan Agreement") and the Parent
Guaranty (the "Parent Guaranty") and the Parent Pledge (the "Parent Pledge")
required thereunder.

14.   Any extension, renewal or replacement of the foregoing.

                                   EXHIBIT 5-6

                                  Indebtedness
<TABLE>
<CAPTION>
<S>                                <C>                 <C>                      <C>            <C>

                                   Principal                                    Monthly
Creditor                             Amount             Maturity Date           Payment        Collateral

1.  ARBCO Associates, L.P.         $3,000,000          Sept. 1, 2005            PIK 8% per     Substantially
Kayne Anderson Non-Traditional                                                  annum          all of the
Non-Traditional Investments, L.P.                                                              Company's
                                                                                               Assets
Kayne Anderson Diversified
        Capital Partners, L.P.

Kayne Anderson Capital
        Partners, L.P.
</TABLE>

2.  Intercompany payables between the Company and ZB Company, Inc. in amounts
up to $750,000.

3.  Trade obligations and accruals in the ordinary course of business.

4.  Purchase money indebtedness including capital leases.

5.  Unsecured indebtedness.

6. Indebtedness arising under agreements providing for indemnification,
adjustment of purchase price or similar obligations, or obligations to perform
bids, trade contracts, leases, statutory obligations or surety and appeal bonds,

                                       10
<PAGE>

performance bonds and other similar obligations incurred in the ordinary course
of business.

7. Indebtedness to secure workers' compensation, unemployment insurance and
other social security legislation obligations.

8.  Indebtedness of the Company incurred under the ZB Loan Agreement, the Parent
Guaranty and the Parent Pledge.

9. Indebtedness of the Company incurred in exchange for or the net proceeds of
which are used to extend, refinance, renew, replace, substitute or refund
Indebtedness referred to above.

                                   Guaranties

                             Amount and Description
Primary Obligor              of Obligation Guaranteed    Beneficiary of Guaranty

The Company                  All obligations of ZB       Wells Fargo
                             Company, Inc. under the     Retail Finance
                             ZB Loan Agreement

                                       11
<PAGE>SERIES G CONVERTIBLE PREFERRED
                            STOCK PURCHASE AGREEMENT

     This Series G Convertible  Preferred  Purchase Agreement (the "Agreement"),
dated as of September 5, 2001,  is made by and between The Right Start,  Inc., a
California  corporation  (the  "Issuer") and Fred Kayne,  an  individual,  ARBCO
Associates,  L.P.,  Kayne Anderson  Diversified  Capital  Partners,  L.P., Kayne
Anderson Non-Traditional Investments,  L.P., Kayne Anderson Offshore Limited and
Kayne  Anderson  Capital  Partners,  L.P.  (collectively   "Purchasers"),   with
reference to the following facts:

        A. Issuer has filed a Certificate of Determinations with respect to its
Series G Convertible Preferred Stock, par value $.01 per share ("Series G
Preferred Stock"), with the California Secretary of State.

        B. Issuer desires to sell and Purchasers desire to purchase an aggregate
of 2,200 shares of Series G Preferred Stock (in the amounts per Purchaser set
forth on Exhibit B hereto) convertible, upon approval of Issuer's shareholders,
into 2.2 million shares of Issuer's common stock, no par value ("Common Stock"),
as herein provided.

               It is therefore agreed as follows:

1. Purchase and Sale. Subject to and upon the terms and conditions of this
Agreement, at the Closing (as hereinafter defined), Issuer shall sell, and
Purchasers shall purchase 2,200 shares of the Series G Preferred Stock in
exchange for $5.5 million paid by Purchasers.

2.      Authorization; Closing.

        Issuer has, prior to the date of this Agreement, caused the Certificate
of Determination setting forth the rights, preferences and privileges of the
Series G Convertible Preferred Stock ("Series G Preferred"), in the form
attached as Exhibit A (the "Certificate"), to be filed with the California
Secretary of State. Subject to and upon the terms and conditions of this
Agreement, at the Closing, Issuer shall sell to Purchasers 2,200 shares of
Series G Preferred (the "Shares"). At the Closing, Issuer shall deliver to
Purchaser the Shares by delivery to Purchaser of stock certificate(s)
representing the Shares.

               The consummation of the purchase and sale of the Series G
Preferred (the "Closing") shall take place at the Purchaser's offices located at
1800 Avenue of the Stars, Second Floor, Los Angeles, California 90067 on
September 5, 2001, or such other date or at such other time as the parties may
mutually agree. At the Closing, (i) Purchasers shall deliver $5.5 million and
(ii) Issuer shall deliver the stock certificate(s) representing the Shares.

3.  Representations and Warranties of Purchasers.  Each Purchaser represents and
warrants to Issuer as follows:

3.1 Organization and Authority. Such Purchaser (other than Fred Kayne) is a
limited partnership or, in the case of Kayne Anderson Offshore Limited, a
British Virgin Islands corporation, duly organized, validly existing and in good
<PAGE>

standing under the laws of the jurisdiction of its organization.

        3.2 Authorization. The execution and delivery of this Agreement, and the
consummation of the transactions called for hereunder, has been duly authorized
by all necessary action on the part of such Purchaser. This Agreement
constitutes a valid and binding obligation of such Purchaser, enforceable
against such Purchaser in accordance with its terms except as limited by
bankruptcy and insolvency laws and other laws affecting the rights of creditors
generally.

        3.3 Investment. Such Purchaser is acquiring the Shares in good faith for
his or its own account and for the purpose of investment in Issuer and not with
a view to or for sale in connection with any distribution of such Shares or any
interest therein. Such Purchaser has a preexisting business or personal
relationship with Issuer or its officer, directors or controlling persons and,
by reason of such Purchaser's business and financial experience, has the
capacity to protect its own interest in connection with the acquisition of the
Shares. Such Purchaser represents and warrants that it is an "accredited
investor" within the meaning of paragraph (1), (2), (3), (7) or (8) of Rule
501(a) of the Act. Such Purchaser acknowledges that it has reviewed the publicly
filed information about Issuer, that it has received such other information
(from sources other than Issuer) as it has deemed necessary and appropriate to
make its own investment analysis and decision to acquire securities of Issuer
and that it has independently and without reliance on Issuer or any oral or
written representation or warranty from Issuer, its officers, shareholders,
directors or other representatives (other than representations or warranties
made by Issuer in this Agreement), made its own decision to acquire such
securities and enter into this Agreement. Such Purchaser shall have no recourse
against Issuer, its officers, shareholders, directors or other representatives,
nor shall any such person incur any liability, for any misstatement (whether
material or immaterial) or omission.

        Except for the foregoing representations and warranties, there are not
representations or warranties of any kind being given by any Purchaser to Issuer
in connection with this Agreement or the transactions contemplated by this
Agreement.

4.  Representations and Warranties of Issuer.  Issuer represents and warrants to
Purchasers as follows:

        4.1 Organization and Authority. Issuer is a corporation duly organized,
validly existing and in good standing under the laws of California, and has all
necessary power to enter into and perform this Agreement.

        4.2 Authorization. The execution and delivery of this Agreement, and the
consummation of the transactions called for hereunder, has been duly authorized
by all necessary corporate and, subject to Section 5.1 hereof, shareholder
action on the part of Issuer, will not conflict with or result in a breach of
the articles of incorporation or bylaws of Issuer. This Agreement constitutes a
valid and binding obligation of Issuer, enforceable against Issuer in accordance
with its terms except as limited by bankruptcy and insolvency laws and other
laws affecting the rights of creditors generally.

                                       2
<PAGE>

        4.3 Offering. Subject in part to the truth and accuracy of the
representations of Purchasers set forth in this Agreement, the offer, sale and
issuance of the Shares and the shares of Common Stock issuable upon conversion
of the Shares as contemplated by this Agreement are exempt from the registration
requirements of the Securities Act of 1933, as amended, and applicable state
securities laws.

        4.4 Validity of Shares. Upon issuance, the Shares will be duly and
validly issued, fully paid, non-assessable and free and clear of all Liens.
Subject to Section 5.1 hereof, the shares of Common Stock issuable upon
conversion of the Shares will be duly and validly reserved and, upon issuance in
accordance with the conversion provisions of the Shares, will be duly and
validly issued, fully paid, non-assessable and free and clear of all Liens.

5. Covenants of Issuer. Following the Closing, Issuer hereby covenants with each
Purchaser as follows:

        5.1 Shareholder Approval. As promptly as practicable after the Closing
and in any event prior to the earlier of January 15, 2001 and such date as
Issuer clears its proxy statement (filed prior to November 15, 2001) with the
Securities and Exchange Commission (the "SEC"), Issuer shall convene a meeting
of its shareholders at which such shareholders will be asked to approve, among
other matters: (a) an amendment to Issuer's Articles of Incorporation to
increase the authorized number of shares of Common Stock to allow for the
issuance of shares of Common Stock upon conversion of the Shares pursuant to the
Certificate; (b) the conversion feature of the Series G Preferred set forth in
Article IV of the Certificate; and (c) the issuance of shares of Common Stock to
Purchaser upon conversion of the Shares pursuant to the Certificate. Issuer
shall promptly prepare and file with the SEC pursuant to the Securities Exchange
Act of 1934, as amended (the "Exchange Act"), and as promptly as practicable
after receipt of comments from the SEC staff with respect thereto and any
required or appropriate amendments thereto shall mail to stockholders of Issuer,
a proxy statement (as amended or supplemented from time to time the "Proxy
Statement") in connection with such special meeting of shareholders
("Shareholders' Meeting"). Issuer shall notify Purchaser promptly of the receipt
by it of any comments from the SEC or its staff and of any request by the SEC
for amendments or supplements to the Proxy Statement or for additional
information, and will supply Purchaser with copies of all correspondence between
it and its representatives, on the one hand, and the SEC or the members of its
staff or any other governmental officials, on the other hand, with respect to
the Proxy Statement.

        5.2 Registration Rights Agreement. As promptly as practicable after the
Closing and in any event prior to filing the preliminary Proxy Statement with
the SEC, Issuer will enter into a written registration rights agreement with
each Purchaser (the "Registration Rights Agreement") (i) granting demand and
piggyback rights to cause the registration for resale of the Common Stock
issuable upon conversion of the Shares and (ii) confirming such rights with
respect to all other Common Stock now held, or available upon exercise or
conversion of other securities now held, by the Purchasers or their affiliates.
Any registration rights so granted shall, with respect to registrations on Form
S-3, also provide that if Form S-3 is not available at the time, Issuer will use
Form S-1 and agree to file post-effective amendments to such registration
statement until all shares covered by the registration statement have been
distributed.

                                       3
<PAGE>

6.      Agreements of the Parties.

        6.1    Conditions to Closing.

        (a) The obligation of Purchaser to sell and of Issuer to acquire the
Shares at the Closing pursuant to this Agreement shall be subject to there being
no order of any court or administrative agency in effect which restrains or
prohibits the transactions contemplated hereby, and no suit, action,
investigation, inquiry or other legal or administrative proceeding having been
instituted and remaining pending on the date of the Closing, or threatened on
that date, which challenges the validity or legality of the transactions
contemplated hereby and which (i) has a reasonable likelihood of success on the
merits and (ii) if adversely determined, would render it unlawful, as of such
date, to effect the transactions contemplated by this Agreement substantially in
accordance with its terms.

        (b) The obligations of Purchaser to purchase the Shares at the Closing
pursuant to the terms of this Agreement shall be subject to the performance by
Issuer in all material respects of its covenants and obligations hereunder to be
performed at or prior to the Closing and to all of Issuer's representations and
warranties hereunder being true and correct in all material respects as if made
on and, except if some other date is specifically set forth therein, as of the
date of the Closing.

        (c) The obligations of Issuer to sell the Shares at the Closing pursuant
to the terms of this Agreement shall be subject to the performance by Purchaser
in all material respects of its covenants and obligations hereunder to be
performed at or prior to the Closing and to all of Purchaser's representations
and warranties hereunder being true and correct in all material respects as if
made on and, except if some other date is specifically set forth therein, as of
the date of the Closing.

        6.2 Amendment to Certificate of Determinations. The Note Sellers hereby
agree that Issuer may, to the file an amendment to the Certificate of
Determinations which sets forth the rights, privileges and preferences of the
Shares to correct errors therein; provided such amendment does not materially
adversely affect the rights, privileges or preferences pertaining to the Shares.

7.      Termination of Agreement.  This Agreement may be terminated:

        (a) at any time by mutual agreement of the parties;

        (b) by either party, without prejudice to any other rights or remedies
it may have, if the Closing does not occur on or before October 15, 2001;
provided that the terminating party shall not be entitled to terminate this
Agreement if it is then in breach of this Agreement;

        (c)Purchasers may terminate this Agreement at any time prior to the
Closing, without prejudice to any other rights or remedies it may have, if
Issuer shall have failed to comply with any of Issuer's covenants or obligations
contained in or contemplated by this Agreement or failed to deliver in a timely
manner any of the items to be delivered by Issuer pursuant to this Agreement in

                                       4
<PAGE>

form and substance reasonably satisfactory to Purchasers and their counsel or if
any of the conditions to Closing to be satisfied by Issuer has not been
satisfied; or

        (d) Issuer may terminate this Agreement at any time prior to the
Closing, without prejudice to any other rights or remedies it may have, if
Purchasers shall have failed to comply with any of Purchasers' covenants or
obligations contained in or contemplated by this Agreement or failed to deliver
in a timely manner any of the items to be delivered by Purchasers pursuant to
this Agreement in form and substance reasonably satisfactory to Issuer and its
counsel or if any of the conditions to Closing to be satisfied by Purchasers has
not been satisfied.

8.      Miscellaneous.

        8.1 Notices. All notices to be given under this Agreement shall be in
writing and shall be given either personally or by reputable private delivery
service or by regular first-class mail, or certified mail return receipt
requested, or by fax (and if by fax, sent concurrently by one of the other
methods provided herein), addressed to the parties at the addresses shown below,
or at any other address designated in writing by one party to the other party.
All notices shall be deemed to have been given upon delivery in the case of
notices personally delivered, or at the expiration of one business day following
delivery to the private delivery service, or two business days following the
deposit thereof in the United States mail, with postage prepaid or on the first
business day of receipt in the case of notices sent by fax.

                If to Purchaser:    Kayne Anderson Investment Management, Inc.
                                    1800 Avenue of the Stars, Second Floor
                                    Los Angeles, California 90067
                                    Fax: 310-284-6444

                                    With a copy to:

                                    Fred Kayne
                                    Fortune Fashions
                                    1800 Avenue of the Stars, Third Floor
                                    Los Angeles, California 90067
                                    Fax: 310-278-1522

               If to Issuer:        The Right Start, Inc.
                                    26610 Agoura Road, Suite 250
                                    Calabasas, California 91302
                                    Attn: General Counsel
                                    Fax: 818.735.7242

        8.2 Integration: Amendment. This Agreement and the Registration Rights
Agreement sets forth in full the terms of the agreement between Purchasers and
Issuer with respect to the subject matter hereof and is intended as the full,
complete and exclusive contract governing the agreement between Purchasers and
Issuer regarding the subject hereof. This Agreement supersedes all prior
discussions, promises, representations, warranties, agreements and

                                       5
<PAGE>

understandings between Purchasers and Issuer regarding the subject hereof. This
Agreement may not be modified or amended, nor may any rights hereunder be
waived, except in a writing signed by the party against whom enforcement of the
modification, amendment or waiver is sought. No course of dealing between the
parties, no usage of trade, and no parol or extrinsic evidence of any nature
shall be used or be relevant to supplement, explain or modify any term or
provision of this Agreement or any supplement or amendment thereto.

     8.3  General.  Any waiver of any breach of this  Agreement  in a particular
instance  shall not operate as a waiver of subsequent  breaches of the same or a
different  kind.  Any party's  exercise or failure to exercise  any rights under
this  Agreement  in a particular  instance  shall not operate as a waiver of the
party's right to exercise the same or different rights in subsequent  instances.
Nothing herein  constitutes a waiver of any of  Purchasers'  rights and remedies
against  Rightstart.com  Inc. or any other person,  firm or corporation.  In the
event of any  litigation  between the parties  based upon or arising out of this
Agreement,  the  prevailing  party  shall  be  entitled  to  recover  all of its
reasonable costs and expenses (including without limitation reasonable attorneys
fees) from the  non-prevailing  party.  This Agreement shall be binding upon and
shall inure to the benefit of the parties hereto and their respective successors
and  assigns.  This  Agreement  does not create,  and shall not be  construed as
creating, any rights enforceable by any person other than Purchasers and Issuer.
There are no third party  beneficiaries  of this Agreement.  If any provision of
this  Agreement  is held by a court of  competent  jurisdiction  to be  invalid,
illegal or  unenforceable,  the  remaining  provisions of this  Agreement  shall
nevertheless remain in full force and effect. The headings in this Agreement are
solely  for  convenience  and shall be given no effect  in the  construction  or
interpretation  of this Agreement.  This Agreement may be executed in any number
of  counterparts,  which together shall  constitute one and the same  agreement.
Time is of the  essence in the  performance  of the  obligations  of the parties
hereunder.   The  Recitals  at  the  beginning  of  this  Agreement  are  hereby
incorporated herein and are part of this Agreement.

     8.4  WAIVER OF RIGHT TO JURY  TRIAL.  EACH PARTY TO THIS  AGREEMENT  HEREBY
WAIVES  THE  RIGHT TO TRIAL BY JURY IN ANY  ACTION  OR  PROCEEDING  BASED  UPON,
ARISING OUT OF, OR IN ANY WAY RELATING TO THIS  AGREEMENT,  WHETHER  SOUNDING IN
CONTRACT OR TORT OR OTHERWISE.

     8.5  Governing  Law.  This  Agreement is being entered into in the State of
California.  This Agreement  shall be governed by the internal laws (and not the
conflict of laws rules) of the State of California.

     8.6  Expenses.  Each of the  parties  shall  bear its own  legal  and other
expenses in connection  with this  Agreement and the  transactions  contemplated
hereby.

     8.7   Counterparts.   This  Agreement  may  be  executed  in  one  or  more
counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same instrument.

        IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the day and year first above written.

                                       6
<PAGE>

                              Purchasers:

                               /s/ Fred Kayne
                              ------------------------
                              Fred Kayne

                              ARBCO ASSOCIATIONS, L.P.

                              /s/ David Shladovsky
                              --------------------
                              By:  David Shladovsky
                              Its: General Counsel

                              KAYNE ANDERSON DIVERSIFIED CAPITAL PARTNERS, L.P.

                              /s/ David Shladovsky
                              --------------------
                              By:  David Shladovsky
                              Its: General Counsel

                              KAYNE ANDERSON NON-TRADITIONAL INVESTMENTS, L.P.

                              /s/ David Shladovsky
                              --------------------
                              By:  David Shladovsky
                              Its: General Counsel

                              KAYNE ANDERSON OFFSHORE LIMITED

                              /s/ David Shladovsky
                              --------------------
                              By:  David Shladovsky
                              Its: General Counsel

                                       7
<PAGE>

                              KAYNE ANDERSON CAPITAL PARTNERS, L.P.

                              /s/ David Shladovsky
                              --------------------
                              By:  David Shladovsky
                              Its: General Counsel

                              Issuer:

                              THE RIGHT START, INC.

                              By: /s/ Jerry R. Welch
                                 -------------------------
                                   Jerry R. Welch
                                   Chairman and Chief Executive Officer

                                       8
<PAGE>

                                    EXHIBIT A
                Form of Series G Preferred Stock Certificate of Determination

                             Intentionally omitted

<PAGE>

                                    EXHIBIT B
                      Amounts of Series G Preferred Stock per Purchaser
<TABLE>
<CAPTION>

------------------------------------------------------- ------------------- ---------------------
Name                                                    No. Underlying      Amount
                                                        Common Shares
------------------------------------------------------- ------------------- ---------------------
<S>                                                     <C>                 <C>
Fred Kayne                                              200,000             $500,000
------------------------------------------------------- ------------------- ---------------------
ARBCO Associates, L.P.                                  1,100,000           $2,750,000
------------------------------------------------------- ------------------- ---------------------
Kayne Anderson Diversified Capital Partners, L.P.       600,000             $1,500,000
------------------------------------------------------- ------------------- ---------------------
Kayne Anderson Non-Traditional Investments, L.P.        100,000             $250,000
------------------------------------------------------- ------------------- ---------------------
Kayne Anderson Offshore Limited                         40,000              $100,000
------------------------------------------------------- ------------------- ---------------------
Kayne Anderson Capital Partners, L.P.                   160,000             $400,000
------------------------------------------------------- ------------------- ---------------------
</TABLE>

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