Document:

EXHIBIT 10.2

                     FIRST AMENDMENT TO EMPLOYMENT AGREEMENT
                     ---------------------------------------

         THIS FIRST AMENDMENT TO EMPLOYMENT AGREEMENT (the "Amendment") is made
and entered into on February 13, 2008, by and between Pacific Capital Bank,
N.A. (the "Bank") and Pacific Capital Bancorp (PCB) and the Bank and PCB
hereinafter collectively referred to as the "Company" and George S. Leis (the
"Executive").

         WHEREAS, the Company and the Executive entered into an Employment
Agreement (the "Agreement") on March 29, 2007; and

         WHEREAS, the Company and the Executive desire to amend the Agreement as
hereinafter provided.

         NOW, THEREFORE, the Company and the Executive hereby agree to amend the
Agreement as hereinafter provided.

1)       Section F.4 relating to payments to the Executive upon a "Change in
         Control" is amended to state as follows:

         "4.      Upon a Change of Control.

                  (a) Except for termination pursuant to Sections F.2 or F.3
hereof, if within one (1) year after the completion of a Change in Control (as
defined below), Executive's employment with the Company is (i) terminated by the
Bank or PCB or any successor to the Bank or PCB, or (ii) Executive resigns his
employment with the Bank and PCB for any Good Reason; or (iii) Executive is
offered a position with any successor to the Bank or PCB at or around the time
of such Change in Control, but decides that he does not wish to accept such a
position and, as a result, Executive suffers a job loss (either by termination
or resignation), As used herein "Good Reason" shall mean a material reduction of
Executive's authority, duties, or responsibilities, a material reduction of base
salary, and/or a relocation of Executive's work site by more than 200 miles.
Executive shall be entitled to receive an amount equal to three times his annual
total compensation (salary and bonuses) averaged over a three (3) year period
immediately preceding the Change in Control. Such amounts, less applicable
withholdings, employment and payroll taxes (which taxes shall be paid upon
termination or resignation of Executive's employment or at the time payments are
made hereunder, as required by law), shall be paid (without interest or other
adjustment) in 24 equal monthly installments on the first day following the
effective date of the termination or resignation of the Executive's employment
and continuing for 23 successive months thereafter, provided that Executive
executes the Release agreement described in Section F.5 and complies with
Section G.4. below.

                  (b) A "Change in Control" shall be deemed to have occurred if
the conditions set forth in any one of the following paragraphs shall have been
satisfied:

<PAGE>

                  (I)    a  "Change  in  the  Ownership"  of the  corporation  -
                         defined under the regulations as the acquisition by one
                         person (or more than one  person  acting as a group) of
                         more than 50% (or such higher percentage  designated in
                         the  plan)  of the  total  fair  market  value or total
                         voting power of a corporation;

                  (II)   a change in  "effective  control" of the  corporation -
                         Each defined  under the  regulations  as either (a) the
                         acquisition  by one  person  (or more  than one  person
                         acting  as a group) of stock  possessing  more than 30%
                         (or such higher  percentage  designated in the plan) of
                         the total  voting  power of a  corporation  during  the
                         12-month  period  ending on the date of the most recent
                         acquisition,  or (b) the ---- replacement of a majority
                         (or such higher portion  designated in the plan) of the
                         members of the corporation's  board during any 12-month
                         period by directors  whose  appointment  or election is
                         not endorsed by a majority (or such higher  portion) of
                         the  members  of the board as  constituted  immediately
                         prior to the date of such appointment or election;

                   (III) a  change in the ownership of a  "substantial  portion"
                         of the assets of the  corporation  - defined  under the
                         regulations  as  the  acquisition  of the  assets  of a
                         corporation  with a total gross fair market value equal
                         to  or  more  than  40%  (or  such  higher   percentage
                         designated  in the plan) of the total gross fair market
                         value  of  all  assets  of the  corporation  determined
                         immediately prior to such acquisition.

         Each event comprising a Change in Control is intended to constitute a
"change in ownership or effective control", or a "change in the ownership of a
substantial portion of the assets," of PCB or the Bank as such terms are defined
for purposes of Section 409A of the Internal Revenue Code and "Change in
Control" as used herein shall be interpreted consistently therewith.

         Notwithstanding the foregoing, a Change in Control shall not be deemed
to occur as a result of any transaction which merely changes the jurisdiction of
incorporation of PCB or the Bank.

                  (c) Executive may designate in writing (only on a form
provided by the Bank and delivered by the Executive to the Bank before
Executive's death) primary and contingent beneficiaries to receive the balance
of any payment under this Section F.4 that are not made prior to the Executive's
death and the proportions in which such beneficiaries are to receive such
payment. The total amount of the balance of such payment shall be paid to such
beneficiaries in a single unreduced lump sum payment made within ninety (90)
days following Executive's death. Executive may change beneficiary designations
from time to time by completing and delivering additional such forms to the
Bank. The last written beneficiary designation delivered by Executive to the
Bank prior to the Executive's death will control. If Executive fails to

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designate a beneficiary in such manner, or if no designated beneficiary survives
Executive, then Executive's payment balance shall be paid to the Executive's
estate in an unreduced lump sum payment within ninety (90) days following
Executive's death."

2)       Section F.7 is relating to payments subject to Section 280G of the
         Internal Revenue Code is amended to state as follows:

                  "7.      Certain Limitations

         Notwithstanding any other provision of this Agreement, if the total
         amounts payable pursuant to this Agreement, together with all other
         payments to which Executive is entitled, would constitute an "excess
         parachute payment" (as defined in Section 280G of Internal Revenue
         Code), as amended, and would be subject the Excise Tax imposed by
         Section 4999 of the Code, the Executive would be entitled to an
         additional payment (a "gross-up payment") in an amount that will place
         the Executive in the same after-tax economic position that the
         Executive would have been in if the Excise Tax had not applied to the
         payments."

3)       Section G.4, a covenant not to solicit customers or fellow employees,
         is revised to read as follows:

                  "4. Covenant Not to Solicit Customers or Fellow Employees. If
the Company or the Executive terminates this Agreement for any reason, Executive
agrees that, for the two (2) year period following termination of Executive's
employment with the Company, Executive shall not solicit the banking business of
any customer with whom the Bank, PCB or a subsidiary bank is doing or has done
business during the two (2) year period preceding such termination, encourage
any such customers to stop using the facilities or services of the Company, or
encourage any such customers to use the facilities or services of any competitor
of the Company. Executive further agrees, during the term of Executive's
employment with the Company and for a two (2) year period following the
termination of Executive's employment with the Company for any reason, not to
solicit the services of any officer, employee or independent contractor of the
Bank or PCB.

                  The covenants contained in this Section G.4 shall be
considered as a series of separate covenants, one for each political subdivision
of California, and one for each entity or individual with respect to whom
solicitation is prohibited. Except as provided in the previous sentence, each
such separate covenant shall be deemed identical in terms to the covenant
contained in this Section G.4. If in any arbitration or judicial proceeding an
arbitrator or a court refuses to enforce any of such separate covenants (or any
part thereof), then such unenforceable covenant (or such part) shall be
eliminated from this Agreement to the extent necessary to permit the remaining
separate covenants (or portions thereof) to be enforced. In the event that a
provision of this Section G.4 or any such separate covenant or portion thereof,
is determined to exceed the time, geographic or scope limitations permitted by
applicable law, then such provision shall be reformed to the maximum time,
geographic or scope limitations, as the case may be, permitted by applicable
law. Executive hereby consents, to the extent Executive may lawfully do so, to

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the arbitral or judicial modification of this Agreement as described in this
Section G.4."

4)       Except as specifically amended above, all of the terms and conditions
         of the Agreement shall remain in full force and effect.

IN WITNESS WHEREOF, the Bank, PCB and the Executive have executed this Amendment
to be effective as of the day and year first written above.

DATED:                                   PACIFIC CAPITAL BANK, N.A.

                                         By:
                                             --------------------------
                                               Edward E. Birch
                                               Chairman of the Board

DATED:                                   PACIFIC CAPITAL BANCORP

                                         By:
                                             --------------------------
                                               Edward E. Birch
                                               Chairman of the Board

DATED:                                   EXECUTIVE

                                         --------------------------
                                               George S. Leis

                                       4Exhibit 10.1

                               PURCHASE AGREEMENT
                                     BETWEEN
                  SHAREHOLDERS OF LASALLE BRANDS CORPORPORATION
                           A NEVADA PUBLIC CORPORATION
                                       AND
                      SHAREHOLDERS OF LASALLE BRANDS, INC.
                             A NEW YORK CORPORATION

AGREEMENT,  made this 31st day of January 2008, by and between  LaSalle  Brands,
Inc. ("LBI") and LaSalle Brands Corporation ("LBC").

                                    RECITALS

     WHEREAS,  Medhat Mohamed is the owner of one hundred  percent (100%) of the
shares of LbI the licensee of LaSalle Brands Ice Cream and related products, and
LaSalle Ice Cream  Factory,  Inc.  which  includes all assets  including but not
limited to ownership,  management,  and control of LaSalle Brands Inc. brand ice
cream and related  products,  and distribution  system, as located at 547 Manida
Street, Bronx, New York 10474, and LaSalle Ice Cream Factory, Inc. as located at
1232 Randall Avenue, Bronx, NY 10474,  identified in the list attached hereto as
Exhibit A,  including  all  property,  all  furniture,  equipment,  intellectual
property rights, logos,  commercial symbols,  slogans,  domain names,  websites,
recipes,  handbooks,  training manuals,  fixtures,  signs,  accounts, and income
allocable,  as well as any liabilities allocable as set forth in LBI's financial
statements attached hereto as Exhibit B,

     WHEREAS,  Medhat Mohamed agrees to transfer his equity ownership in LBI and
LaSalle Ice Cream Factory, Inc. to LBC, pursuant to the terms of this Agreement,
for the consideration recited below;

     NOW,  THEREFORE,  in consideration of the mutual promises,  covenants,  and
representations contained herein,

                      THE PARTIES HERETO AGREE AS FOLLOWS:

                                  CONSIDERATION

CONSIDERATION.  LBI will  transfer  100% of its interest  including  all assets,
liabilities,  management,  and  control  allocable  thereto,  for the  following
consideration:

     (a)  LBC has delivered upon TERMS of this agreement Seventeen Million Seven
          Hundred Fifty Thousand shares  (17,750,000) of restricted common stock
          of LBC.  Said shares were  delivered in the amounts and to the persons
          listed  on  Exhibit  C.  Upon  Closing  LBC will  issue an  additional
          3,000,000 shares to the persons listed on Exhibit C.

     (b)  LBC will deliver upon CLOSING of this agreement  Three Million dollars
          ($3,000,000) of $10.00 per share  Convertible  Preferred  Shares (each

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          share is convertible into two (2) common shares). Said shares shall be
          delivered in the amounts and to the persons listed on Exhibit D.

     (c)  LBC will  deliver  upon  CLOSING a  Promissory  Note in the  amount of
          $2,500,000.00 based on the terms in Article 2.1.

                                    ARTICLE I
        REPRESENTATIONS AND WARRANTIES OF LAS SALLE BRANDS, INC. ("LBI").

LBI hereby represents and warrants to LBC that:

     1.1 LBI will  transfer to LBC one hundred  percent  (100%) of the shares in
LBI licensee of LaSalle Brands ice cream and related  products,  and LaSalle Ice
Cream  Factory,  Inc.,  which  includes all assets  including but not limited to
ownership,  management,  and control of LaSalle  Brands Inc. brand ice cream and
related  products,  and  distribution  system,  as located at 547 Manida  Street
Bronx, NY 10474 and LaSalle Ice Cream Factory, Inc., 1232 Randall Avenue, Bronx,
NY 10474  identified  in the list  attached  hereto as Exhibit A,  including all
furniture, fixtures, equipment,  intellectual property rights, logos, commercial
symbols, slogans, domain names, websites, recipes, handbooks,  training manuals,
signs, accounts,  and income allocable,  as well as any liabilities allocable as
set  forth in LBI's  financial  statements  attached  hereto as  Exhibit  B. The
licenses and  trademarks  of LaSalle  brand ice cream and related  products were
delivered with the SIGNING of a Purchase Agreement relating to LaSalle Franchise
Operations and dated January 31, 2008. The agreement is attached as Exhibit E.

     1.2 Organization. LBI is a corporation duly organized, validly existing and
in good  standing  under the laws of the State of New  York,  has all  necessary
corporate powers to own its property,  including its SUBSIDIARIES,  and to carry
on its  business as now owned and  operated by it, and is duly  qualified  to do
business  and is in good  standing  in each of the  states  where  its  business
requires qualification.

    1.3  Capital.  Management  of LBI owns 100%  control of LBI and  LaSalle Ice
Cream  Factory,  Inc. and therefore has the right to vote for the  completion of
this transaction.  LBI represents that there are no other issued and outstanding
open  subscriptions,   options,  rights,  warrants,   debentures,   instruments,
convertible  securities,  or other  agreements or commitments  obligating LBI to
issue or to transfer from treasury any additional shares of its capital stock.

     1.4 Financial  Statements.  The most recent financial statements of the LBI
and LaSalle Ice Cream  Factory,  Inc.  are to be attached  prior to Closing,  as
Exhibit B. The  financial  statements  have been  prepared  in  accordance  with
generally accepted accounting principles and practices  consistently followed by
LBI and LaSalle Ice Cream Factory,  Inc.,  throughout the period indicated,  and
fairly  represent the financial  position of LBI and LaSalle Ice Cream  Factory,
Inc., as of the date of the Balance Sheet included in the financial statements.

     1.5 Investigation of Financial Condition. Without in any manner reducing or
otherwise  mitigating  the  representations  contained  herein,  LBC  and/or its
attorneys  shall have the opportunity to meet with the accountants and attorneys

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to discuss the financial  condition of LBI and LaSalle Ice Cream  Factory,  Inc.
LBI shall make  available  to LBC and/or its  attorney  all books and records of
LBI.,  and LaSalle  Ice Cream  Factory,  Inc.,  once  reasonable  notice of such
request has been given.

     1.6  Authority.  The Board of Directors of LBI has authorized the execution
of this Agreement and the consummation of transactions  contemplated herein, and
LBI has full power and authority to execute, deliver, and perform this Agreement
and this  Agreement  is a legal,  valid  and  binding  obligation  of LBI and is
enforceable in accordance with its terms and conditions.

     1.7 Ability to Carry Out  Obligations.  The  execution and delivery of this
Agreement  by LBI of its  obligations  hereunder  in the time and in the  manner
contemplated  will not cause,  constitute  or conflict with or result in (a) any
breach or violation of any of the  provisions  or constitute a default under any
license, indenture,  mortgage, charter,  instrument,  articles of incorporation,
bylaws, or other agreement or instrument to which either is a party, or by which
it may be bound, nor will any consents or authorizations of any party other than
those  hereto be  required,  (b) an event  that  would  permit  any party to any
agreement or  instrument  to terminate it or to  accelerate  the maturity of any
indebtedness or other  obligation of LBI., or (c) any event that would result in
the creation or imposition of any lien,  charge,  or encumbrance on any asset of
LBI.

     1.8 Full Disclosure. None of the representations and warranties made by LBI
herein,  or  in  any  exhibit,  certificate  or  memorandum  furnished  or to be
furnished  by either,  or on their  behalf,  contains or will contain any untrue
statement  of material  fact,  or omit any  material  fact the omission of which
would be misleading.

     1.9 Good Title.  Other than as  described  in Exhibit 1.9, LBI has good and
marketable title to the Membership Interest, free and clear of any liens, claims
and encumbrances of any nature, form or description.

     1.10  Indemnification.  LBI and LaSalle Ice Cream Factory,  Inc., agrees to
defend and hold LBC  harmless  against  and in  respect  of any and all  claims,
demands, losses, costs, expenses, obligations, liabilities, damages, recoveries,
and deficiencies, including interest, penalties, and reasonable attorney's fees,
that it shall incur or suffer,  which arise out of, result from or relate to any
breach of, or failure by LBI to perform any of its representations,  warranties,
covenants and agreements in this Agreement or in any exhibit or other instrument
furnished or to be furnished by LBI under this Agreement.

                                   ARTICLE II

                         REPRESENTATIONS AND WARRANTIES
                      OF LASALLE BRANDS CORPORATION ("LBC")

LBC hereby represents and warrants to LBI. that:

     2.1 LBC has delivered Seventeen Million Seven Hundred Fifty Thousand shares
17,750,000  of restricted  common stock of LBC and, upon CLOSING,  an additional

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3,000,000  shares of common stock,  and Three Million  dollars  ($3,000,000)  of
$10.00 per share  Convertible  Preferred  Shares (each share is convertible into
two (2) common  shares).  Said shares to be  delivered in the amounts and to the
persons listed in Exhibits C and D respectively. Upon CLOSING, a Promissory Note
in the amount of $2,500,000.00,  plus the value of equipment acquired outside of
the assets owned by LBI and LaSalle Ice Cream Factory,  Inc., and 489 3rd Avenue
Corp. (This value to be determined by the Koster Apparaisal,  less any equipment
that has been disposed of since the date of the appraisal.).  The purchase price
will be payable on the Closing Date by the issuance of a Promissory  Note in the
amount of $2,500,000.00, and the issuance of $3,000,000.00 of $10.00 Convertible
Preferred  Stock as described  above.  It is understood  that LBI shall have the
right to require  LBC to redeem a portion  of its  holding  of  Preferred  Stock
resulting in proceeds of at least $3,000,000.00  within 18 months of closing, or
at such earlier time as financial markets can handle such funding.

     2.2 Financial Ability. LBC is a Nevada corporation duly organized,  validly
existing and in good standing, and has the necessary wherewithal to execute this
Agreement.

     2.3  Authority.  LBC has authorized the execution of this Agreement and the
consummation  of transactions  contemplated  herein by and through its President
and CEO.  LBC's  President  and CEO has full  power and  authority  to  execute,
deliver,  and perform this  Agreement and this  Agreement is a legal,  valid and
binding  obligation of LBC, and is enforceable in accordance  with its terms and
conditions.

      2.4 Ability to Carry Out  Obligations.  The execution and delivery of this
Agreement by LBC and the performance by LBC of its obligations  hereunder in the
time and in the manner contemplated will not cause,  constitute or conflict with
or result in (a) any breach or violation of any of the  provisions or constitute
a default under any license, indenture, mortgage, charter, instrument,  articles
of  incorporation,  bylaws,  or other  agreement or instrument to which LBC is a
party, or by which it may be bound, nor will any consents or  authorizations  of
any party other than those hereto be required except approvals  required by law,
if any, (b) an event that would permit any party to any  agreement or instrument
to  terminate it or to  accelerate  the  maturity of any  indebtedness  or other
obligation  of LBC,  or (c) any  event  that  would  result in the  creation  or
imposition of any lien, charge, or encumbrance on any asset of LBC.

      2.5 Full Disclosure.  None of the  representations  and warranties made by
LASALLE BRANDS CORPORATION herein, or in any exhibit,  certificate or memorandum
furnished or to be furnished by LASALLE  BRANDS  CORPORATION,  or on its behalf,
contains or will  contain any untrue  statement  of material  fact,  or omit any
material fact the omission of which would be misleading.

      2.6  Indemnification.  LBC agrees to defend and hold LBI harmless  against
and in  respect  to any  and  all  claims,  demands,  losses,  costs,  expenses,
obligations,  liabilities,  damages,  recoveries,  and  deficiencies,  including
interest,  penalties,  and reasonable  attorney's  fees,  that it shall incur or
suffer,  which arise out of,  result from or relate to any breach of, or failure
by LBC to perform any of its respective representations,  warranties,  covenants
and agreements in this Agreement or in any exhibit or other instrument furnished
or to be furnished by LBC under this Agreement.

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<PAGE>
      2.7  Capitalization.  As of the date hereof,  the authorized capital stock
LBC consists of (i)  200,000,000  shares of Common  Stock,  of which  25,674,092
shares are issued and outstanding,  no shares are reserved for issuance pursuant
to LBC's stock option  plans,  no shares are  reserved for issuance  pursuant to
securities  exercisable  for, or convertible  into or exchangeable for shares of
common stock and (ii) 1,000,000  shares of preferred  stock,  of which no shares
are issued and outstanding. All of such outstanding shares of capital stock are,
or upon  issuance  will be,  duly  authorized,  validly  issued,  fully paid and
non-assessable.  No shares of capital  stock of LBC are  subject  to  preemptive
rights or any other similar  rights of the  shareholders  of LBC or any liens or
encumbrances  imposed  through the  actions or failure to act of LBC.  Except as
otherwise disclosed , as of the effective date of this Agreement,  (i) there are
no outstanding options,  warrants,  scrip, rights to subscribe for, puts, calls,
rights of first refusal, agreements, understandings, claims or other commitments
or rights of any  character  whatsoever  relating  to, or  securities  or rights
convertible  into or exchangeable  for any shares of capital stock of LBC or any
of its Subsidiaries,  or arrangements by which LBC or any of its Subsidiaries is
or may become bound to issue additional shares of capital stock of LBC or any of
its Subsidiaries,  (ii) there are no agreements or arrangements  under which LBC
or any of its  Subsidiaries  is  obligated to register the sale of any of its or
their securities under the 1933 Act (except the Registration  Rights  Agreement)
and (iii) there are no anti-dilution or price adjustment provisions contained in
any security  issued by LBC (or in any  agreement  providing  rights to security
holders)  that  will  be  triggered  by the  issuance  of the  restricted  stock
hereunder.

     2.8 No Conflicts. The execution, delivery and performance of this Agreement
and the consummation by LBC of the transactions  contemplated hereby (including,
without  limitation,  the issuance and reservation for issuance of the shares of
Convertible  Preferred Shares and restricted common stock) will not (i) conflict
with or result in a violation of any provision of the Articles of  Incorporation
or  By-laws  or (ii)  violate  or  conflict  with,  or result in a breach of any
provision of, or constitute a default (or an event which with notice or lapse of
time or both  could  become a  default)  under,  or give to others any rights of
termination,   amendment,   acceleration  or  cancellation  of,  any  agreement,
indenture,  patent,  patent  license  or  instrument  to which LBC or any of its
Subsidiaries  is a party,  or (iii)  result  in a  violation  of any law,  rule,
regulation,  order,  judgment or decree (including  federal and state securities
laws and  regulations and regulations of any  self-regulatory  organizations  to
which  LBC  or  its  securities  are  subject)  applicable  to LBC or any of its
Subsidiaries or by which any property or asset of LBC or any of its Subsidiaries
is  bound  or  affected  (except  for such  conflicts,  defaults,  terminations,
amendments,   accelerations,   cancellations   and   violations  as  would  not,
individually or in the aggregate, have a Material Adverse Effect, as hereinafter
defined).  "Material  Adverse  Effect" means any material  adverse effect on the
business,  operations, assets, financial condition or prospects of by LBC or its
Subsidiaries,  if any,  taken as a whole,  or on the  transactions  contemplated
hereby or by the  agreements  or  instruments  to be entered into in  connection
herewith Neither LBC nor any of its Subsidiaries is in violation of its Articles
of Incorporation,  By-laws or other organizational documents and neither LBC nor
any of its Subsidiaries is in default.

     2.9  Listing  Requirements.   LBC  is  not  in  violation  of  the  listing
requirements  of the Pink Sheets  (the  "OTCPK"),  has not  received a notice of
removal  from the OTCPK and does not  anticipate  that the Common  Stock will be
delisted by the OTCPK in the  foreseeable  future.  LBC and its  management  are
unaware  of any  facts or  circumstances  which  might  give  rise to any of the
foregoing.

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<PAGE>
     2.10 SEC Documents;  Financial Statements.  LBC, as of the date of signing,
has filed all reports, schedules, forms, statements and other documents required
to be filed by it with the SEC  pursuant to the  reporting  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "1934  Act")  (all of the
foregoing filed prior to the date hereof and all exhibits  included  therein and
financial statements and schedules thereto and documents (other than exhibits to
such documents) incorporated by reference therein, being hereinafter referred to
herein as the "SEC Documents").  As of their respective dates, the SEC Documents
complied in all material  respects with the requirements of the 1934 Act and the
rules and  regulations of the SEC promulgated  thereunder  applicable to the SEC
Documents,  and none of the SEC Documents,  at the time they were filed with the
SEC,  contained  any untrue  statement of a material  fact or omitted to state a
material  fact  required to be stated  therein or necessary in order to make the
statements  therein,  in light of the circumstances  under which they were made,
not misleading. None of the statements made in any such SEC Documents is, or has
been,  required to be amended or updated under  applicable  law (except for such
statements as have been amended or updated in subsequent  filings prior the date
hereof). As of their respective dates, the financial  statements of LBC included
in the  SEC  Documents  complied  as to  form  in  all  material  respects  with
applicable  accounting  requirements  and the published rules and regulations of
the SEC with respect  thereto.  Such financial  statements have been prepared in
accordance  with  United  States  generally  accepted   accounting   principles,
consistently  applied,  during  the  periods  involved  (except  (i)  as  may be
otherwise  indicated in such financial  statements or the notes thereto, or (ii)
in the case of unaudited interim statements,  to the extent they may not include
footnotes or may be condensed or summary  statements)  and fairly present in all
material   respects  the  consolidated   financial   position  of  LBC  and  its
consolidated  Subsidiaries as of the dates thereof and the consolidated  results
of their  operations and cash flows for the periods then ended (subject,  in the
case of unaudited statements, to normal year-end audit adjustments).  LBC has no
liabilities,  contingent  or  otherwise,  except as set  forth in the  financial
statements of the LBC included in the SEC Documents,  other than (i) liabilities
incurred in the ordinary course of business  subsequent to December 31, 2006 and
(ii) obligations under contracts and commitments incurred in the ordinary course
of business and not required under generally accepted  accounting  principles to
be  reflected  in  such  financial  statements,  which,  individually  or in the
aggregate,  are not material to the financial  condition or operating results of
LBC.

     2.11 Absence of Certain Changes. Since December 31, 2006, there has been no
material  adverse  change and no  material  adverse  development  in the assets,
liabilities,  business, properties,  operations, financial condition, results of
operations or prospects of LBC.

     2.12 Absence of Litigation.  There is no action,  suit, claim,  proceeding,
inquiry  or  investigation  before or by any  court,  public  board,  government
agency, self-regulatory organization or body pending or, to the knowledge of LBC
or any of its  Subsidiaries,  threatened  against  or  affecting  LBC,  or their
officers or directors in their  capacity as such. LBC and its  Subsidiaries  are
unaware  of any  facts or  circumstances  which  might  give  rise to any of the
foregoing.

                                       6
<PAGE>
     2.13  Patents,   Copyrights,  etc.  LBC  owns  no  patents,  copyrights  or
trademarks, prior to this agreement.

     2.14 No  Materially  Adverse  Contracts,  Etc.  LBC is not  subject  to any
charter,  corporate or other legal restriction,  or any judgment, decree, order,
rule or regulation.

     2.15 Tax  Status.  LBC has made or filed all  federal,  state  and  foreign
income and all other tax  returns,  reports  and  declarations  required  by any
jurisdiction  to which it is subject (unless and only to the extent that LBC has
paid all taxes and other governmental  assessments and charges that are material
in  amount,  shown  or  determined  to be  due  on  such  returns,  reports  and
declarations,  except  those being  contested in good faith and has set aside on
its  books  provisions  reasonably  adequate  for the  payment  of all taxes for
periods subsequent to the periods to which such returns, reports or declarations
apply. There are no unpaid taxes in any material amount claimed to be due by the
taxing authority of any  jurisdiction,  and the officers of LBC know of no basis
for any such claim. LBC has not executed a waiver with respect to the statute of
limitations  relating to the  assessment or collection of any foreign,  federal,
state or local tax.

     2.16 Certain Transactions. Except for arm's length transactions pursuant to
which LBC or any of its  Subsidiaries  makes payments in the ordinary  course of
business upon terms no less favorable than LBC or any of its Subsidiaries  could
obtain from third parties and none of the officers,  directors,  or employees of
LBC is presently a party to any transaction  with LBC or any of its Subsidiaries
(other than for services as employees,  officers and  directors),  including any
contract,  agreement  or  other  arrangement  providing  for the  furnishing  of
services to or by, providing for rental of real or personal property to or from,
or  otherwise  requiring  payments  to or from  any  officer,  director  or such
employee or, to the  knowledge of LBC, any  corporation,  partnership,  trust or
other  entity  in  which  any  officer,  director,  or any such  employee  has a
substantial interest or is an officer, director, trustee or partner.

     2.17 Disclosure. All information relating to or concerning LBC set forth in
this Agreement and in connection with the  transactions  contemplated  hereby is
true and correct in all  material  respects and LBC has not omitted to state any
material fact necessary in order to make the statements  made herein or therein,
in light of the  circumstances  under which they were made, not  misleading.  No
event or  circumstance  has occurred or exists with respect to LBC or any of its
Subsidiaries  or its or their  business,  properties,  prospects,  operations or
financial conditions, which, under applicable law, rule or regulation,  requires
public  disclosure  or  announcement  by LBC but which has not been so  publicly
announced or disclosed (assuming for this purpose that LBC's reports filed under
the 1934 Act are being  incorporated  into an effective  registration  statement
filed by LBC's under the 1933 Act).

     2.18 Title to Property. LBC owns no properties, prior to this agreement.

     2.19  Insurance.  LBC holds no insurance  coverage prior to this agreement,
but agrees to acquire  Officers and  Directors  insurance,  simultaneously  with
closing.

                                       7
<PAGE>
     2.20  Internal  Accounting  Controls.  LBC  maintains  a system of internal
accounting controls sufficient, in the judgment of the LBC's board of directors,
to provide reasonable assurance that (i) transactions are executed in accordance
with  management's  general or specific  authorizations,  (ii)  transactions are
recorded  as  necessary  to  permit  preparation  of  financial   statements  in
conformity with generally accepted  accounting  principles and to maintain asset
accountability,  (iii) access to assets is  permitted  only in  accordance  with
management's   general  or  specific   authorization   and  (iv)  the   recorded
accountability  for assets is compared  with the existing  assets at  reasonable
intervals and appropriate action is taken with respect to any differences.

     2.21 Foreign  Corrupt  Practices.  Neither LBC, nor any director,  officer,
agent,  employee or other person acting on behalf of LBC or any Subsidiary  has,
in the course of his actions for, or on behalf of, LBC, used any corporate funds
for any unlawful  contribution,  gift,  entertainment or other unlawful expenses
relating to political activity;  made any direct or indirect unlawful payment to
any foreign or domestic  government  official or employee from corporate  funds;
violated  or is in  violation  of any  provision  of the  U.S.  Foreign  Corrupt
Practices Act of 1977, as amended, or made any bribe, rebate, payoff,  influence
payment,  kickback  or  other  unlawful  payment  to  any  foreign  or  domestic
government official or employee.

      2.22  Resale  Restrictions.  Prior to  signing,  LBC  agrees  to cause all
shareholders  beneficially  owning more than 1% of the total issued common stock
of LBC (the  "Restricted  Persons") to agree not to sell,  pledge or hypothecate
any of such shares for a period of six months  following the Closing.  Following
such six month period,  the  Restricted  Persons shall not sell more than 10% of
their shares during any one month period (the "Lock-Up"). The Lock-Up shall also
provide that the  Restricted  Persons shall not make any sales during the period
between Signing and Closing.

     2.23 Solvency. LBC (after giving effect to the transactions contemplated by
this Agreement) is solvent (i.e.,  its assets have a fair market value in excess
of the amount required to pay its probable  liabilities on its existing debts as
they become  absolute and matured) and  currently  LBC has no  information  that
would lead it to reasonably  conclude that LBC would not, after giving effect to
the transaction contemplated by this Agreement, have the ability to, nor does it
intend to take any action  that would  impair its ability to, pay its debts from
time to time incurred in connection  therewith as such debts mature. LBC did not
receive a qualified  opinion from its  auditors  with respect to its most recent
fiscal year end and,  after giving effect to the  transactions  contemplated  by
this Agreement, does not anticipate or know of any basis upon which its auditors
might issue a qualified opinion in respect of its current fiscal year.

     2.24 Breach of  Representations  and  Warranties by LBC. If LBC  materially
breaches any of the  representations or warranties set forth in this Article II,
and in  addition  to any  other  remedies  available  to LBI,  pursuant  to this
Agreement,  LBC shall pay to LBI, liquidated damages in an amount ordered by any
court of  competent  jurisdiction  in cash or in shares  of common  stock at the
option of LBI., until such breach is cured.

                                       8
<PAGE>
                                   ARTICLE III

                                    COVENANTS

     3.1 Investigative Rights. From the date of this Agreement until the Closing
date,  LBI, and its  SUBSIDIARIES  shall  provide LBC full access  during normal
business hours to all properties, books, contracts,  commitments, and records of
LBI. for the purpose of examining same.

     3.2 Conduct of Business.  Prior to the Closing,  LBI, and LaSalle Ice Cream
Factory,  Inc.  shall conduct its business in the normal course and LBI, and its
SUBSIDIARIES  shall not sell,  pledge,  transfer,  or assign any of their assets
without  the  prior  written  consent  of  LBC.  Neither  LBC nor  LBI.  and its
SUBSIDIARIES  shall  amend  its  membership  agreements,  operating  agreements,
articles of incorporation or Bylaws, declare dividends,  redeem or sell stock or
other  securities,  incur  additional or  newly-funded  liabilities,  acquire or
dispose of fixed  assets or settle or  discharge  any balance  sheet  receivable
other than in the normal course of business prior to Closing.

     3.3 Required  Corporate  Action by LBC. LBC and its officers and  directors
shall  cause a meeting  to be held as soon as  practicable  for the  purpose  of
voting on the approval of this Agreement, if required.

                                   ARTICLE IV

                    CONDITIONS PRECEDENT TO LBC'S PERFORMANCE

     4.1  Conditions.  LBC's  obligations  hereunder  shall  be  subject  to the
satisfaction,  at or before the Closing, of all the conditions set forth in this
Article IV. LBC may waive any of these  conditions  in whole or in part  without
prior  notice;  provided  however,  that no such  waiver  of a  condition  shall
constitute  a waiver  by LBC of any  other  condition  of or any of LBC's  other
rights or  remedies,  at law or in equity,  if LBI shall be in default of any of
their representations, warranties, or covenants under this Agreement.

     4.2 LBI. Performance. LBI shall have performed, satisfied and complied with
all  covenants,  agreements,  and  conditions  required by this  Agreement to be
performed or complied with by it, on or before the Closing Date.

     4.3  Accuracy of  Representations.  Except as  otherwise  permitted by this
Agreement, all representations and warranties by LBI in this Agreement or in any
written  statement  that shall be delivered  to LBC by LBI under this  Agreement
shall be true and  accurate on and as of the Closing Date as though made at that
time.

                                    ARTICLE V

                     CONDITIONS PRECEDENT TO LBI PERFORMANCE

     5.1  Conditions.   LBI  obligations  hereunder  shall  be  subject  to  the
satisfaction,  at or before the Closing, of all the conditions set forth in this

                                       9
<PAGE>
Article  V. LBI may waive any of these  conditions  in whole or in part  without
prior  notice;  provided  however,  that no such  waiver  of a  condition  shall
constitute a waiver by LBI of any other  condition of or any of LBI other rights
or  remedies,  at law or in  equity,  if LBC shall be in default of any of their
representations, warranties, or covenants under this Agreement.

     5.2 LBC Performance. LBC shall have performed,  satisfied and complied with
all  covenants,  agreements,  and  conditions  required by this  Agreement to be
performed or complied with by it, on or before the Closing Date.

     5.3  Accuracy of  Representations.  Except as  otherwise  permitted by this
Agreement, all representations and warranties by LBC in this Agreement or in any
written  statement  that shall be delivered  to LBI by LBC under this  Agreement
shall be true and  accurate on and as of the Closing Date as though made at that
time.

                                   ARTICLE VI

                                SIGNING & CLOSING

     6.1 Signing.  The Signing of this Agreement shall be held at a place and on
a date mutually acceptable to the parties.

     At the Signing the parties shall  deliver the following in form  acceptable
to counsel to the parties or as set forth herein:

By LBC:

     a)   LBC has delivered  Seventeen  Million  Seven  Hundred  Fifty  Thousand
          shares  (17,750,000) of restricted  common stock,  and will deliver an
          additional 3,000,000 shares to LBI's shareholders.

     b)   LBC will deliver upon CLOSING Three Million  dollars  ($3,000,000)  of
          $10.00  per  share   Convertible   Preferred  Shares  (each  share  is
          convertible  into two (2)  common  shares)  (The  "Class  A  Preferred
          Stock"). The Certificate of Designation for such preferred stock shall
          be substantially identical to the form attached hereto as Exhibit E.

By LBI:

     a)   LBI  transferred  the  license of LaSalle  brand ice cream and related
          products as per the Purchase  Agreement  relating to LaSalle Franchise
          Operations,  as signed  January 31,  2008,  and is attached  hereto as
          Exhibit E.

     6.2 Closing.  The Closing of this transaction shall occur immediately.  The
cash portion of this  agreement will be by way of a Promissory  Note.  Within 60
days of the  completion  of  financing  by Grammar  Capital,  LLC,  or any other
financier, the funding shall retire the Promissory Note.

                                       10
<PAGE>
     At the Closing the parties shall  deliver the following in form  acceptable
to counsel to the parties or as set forth herein:

By LASALLE BRANDS CORPORATION:

     a)   LASALLE  BRANDS  CORPORATION  shall  deliver a Promissory  Note in the
          amount of Two Million Five Hundred  Thousand  Dollars  ($2,500,000) at
          Closing.  In  addition,  LaSalle  Brands  Corporation  will issue,  at
          Closing,  an amount of shares of Class A Preferred  Stock with a value
          of Three Million Dollars  ($3,000,000).  In addition, if the remaining
          value of assets exceeds  $3,000,000 LBC shall issue additional  shares
          up to an aggregate of $4,000,000  value.  (This value to be determined
          by a Replacement  Value  Independent  Appraisal of the company's  hard
          assets). The purchase price will be payable on the Closing Date by the
          issuance  of a  Promissory  Note of  $2,500,000  and the  issuance  of
          $3,000,000 of $10.00 Class A Convertible Preferred Stock.

By LBI:

     7.  Effect of  Non-Closing  In the event  that  there is no  Completion  of
Financing and the  consideration  required by Section 6.2(a) is not delivered in
full,  LBI shall have the right to terminate  this  Agreement in which event LBI
shall return all compensation received pursuant to Section 6.1(a) and 6.1(b) and
LBC shall cause a public  announcement to be made announcing the cancellation of
the Agreement.

     a)   LBI will transfer one hundred  percent (100%) of the shares in LaSalle
          Brands Inc. licensee of LaSalle Brands Ice Cream and related products,
          and its  SUBSIDIARIES  which  includes  all assets  including  but not
          limited to ownership,  management,  and control of LaSalle Brands Inc.
          Brand Ice Cream and related  products,  and  distribution  system,  as
          located at 547 Manida  Street  Bronx,  NY 10474 and  LaSalle Ice Cream
          Factory,  Inc.  identified in the list  attached  hereto as Exhibit A,
          including   all  property,   all   furniture,   fixtures,   equipment,
          intellectual  property rights,  logos,  commercial  symbols,  slogans,
          domain  names,  websites,   recipes,   handbooks,   training  manuals,
          fixtures,  signs,  accounts,  and  income  allocable,  as  well as any
          liabilities allocable as set forth in LBI's Consolidated Balance Sheet
          shall be attached hereto prior to Closing as Exhibit B.

                                  ARTICLE VIII

                                    REMEDIES

    8.1 Legal Action and Costs.  If any legal action or any arbitration or other
proceeding is brought for the  enforcement of this  Agreement,  or because of an
alleged dispute, breach, default, or misrepresentation in connection with any of
the provisions of this agreement,  the successful or prevailing party or parties
shall be entitled to recover reasonable attorney's fees and other costs incurred
in that action or  proceeding,  in  addition to any other  relief to which it or
they may be entitled. Any legal action or proceeding brought for the enforcement
of this  Agreement  shall be instituted  and  prosecuted in the State or Federal
Courts of New York, and the parties waive any right, claim, or plea with respect
to any other jurisdiction or venue.

                                       11
<PAGE>
     8.2  Termination.  In  addition to the other  remedies,  any of the parties
hereto may terminate this Agreement, without liability:

      (i) upon the failure of any condition not otherwise waived by the parties;
or

      (ii) upon mutual consent of the respective  boards of directors of LBC and
LBI.

                                  ARTICLE VIIII

                                  MISCELLANEOUS

     9.1 Captions and Headings.  The Article and paragraph  headings  throughout
this Agreement are for  convenience  and reference  only, and shall in no way be
deemed  to  define,  limit,  or add to the  meaning  of any  provision  of  this
Agreement.

     9.2 No Oral Change.  This Agreement and any provisions  hereof,  may not be
waived,  changed,  modified or  discharged  orally,  but it can be changed by an
agreement in writing signed by the party against whom enforcement of any waiver,
change, modification or, discharge is sought.

    9.3 Non-Waiver.  Except as otherwise expressly provided herein, no waiver of
any covenant,  condition, or provision of this Agreement shall be deemed to have
been made unless  expressly in writing and signed by the party against whom such
waiver is charged.

     9.4 Time of Essence.  Time is of the essence of this Agreement and each and
every part hereof.

     9.5 Entire Agreement.  This Agreement  constitutes the entire agreement and
understanding between the parties hereto and supersedes all prior agreements and
understandings  and merges any such prior discussions  and/or agreements herein,
and there are no other understandings, written or oral agreements, or amendments
of any kind.

     9.6 Choice of Law.  This  Agreement  is construed  in  accordance  with and
governed by the laws of the State of New York  applicable to contracts  made and
to be wholly performed therein without regard to its conflicts of law rules.

     9.7 Severability. If any provision of this Agreement is held to be illegal,
invalid,  or unenforceable,  the legality,  validity,  and enforceability of the
remaining provisions of this Agreement shall not be affected thereby.

     9.8 Notices. All notices, requests, demands, and other communications under
this  Agreement  shall be in writing and shall be deemed to have been duly given
on the date of service if served personally on the party to whom notice is to be
given,  by first class mail,  registered  or  certified,  postage  prepaid,  and
properly addressed as follows:

                                       12
<PAGE>
      LBC Representative:

                    Scott Campbell
                    7702 E. Doubletree Ranch
                    Suite 300
                    Scottsdale, AZ 85258

       LBI. Representative:

                    Medhat Mohamed
                    547 Manida Street
                    Bronx, NY 10474

     9.9 Binding  Effect.  This Agreement shall inure to and be binding upon the
heirs, executors, personal representatives successors and assigns of each of the
parties to this Agreement.

     9.10 Effect of Closing. All  representations,  warranties,  covenants,  and
agreements of the parties  contained in this  Agreement,  or in any  instrument,
certificate,  opinion,  or other  writing  provided for in it, shall survive the
Closing of this Agreement.

     9.11 Brokers.  The parties  hereto  represent that no finder's fee has been
paid or is payable by any party.

     9.12 Expenses.  Each party will pay its own legal, accounting and any other
out-of-pocket  expenses reasonably incurred in connection with this transaction,
whether or not the transaction contemplated hereby is consummated.

     9.13 Facsimile Signatures as Originals.  Original signatures transmitted by
facsimile  communication  shall constitute  originals for the purpose of validly
executing this Agreement.

                                       13
<PAGE>
     AGREED TO AND ACCEPTED as of the date first above written.

     LBC:

     By /s/ Scott Campbell
       ------------------------------------
       Scott Campbell, President & C.E.O.

     LBI:

     By /s/ MedHat Mohamed
       ------------------------------------
       MedHat Mohamed, President & C.E.O.

                                       14
<PAGE>
                                    EXHIBIT A

                          LBI INC. ASSETS AND PROPERTY

To be provided prior to Closing

                                       15
<PAGE>
                                    EXHIBIT B

                            LBI FINANCIAL STATEMENTS

To be provided prior to Closing.

                                       16
<PAGE>
                                    EXHIBIT C

               NAMES AND AMOUNTS OF THOSE TO RECEIVE COMMON SHARES

1.) Medhat Mohamed                                  13,250,000 shares

2.) Robert Haberman                                    700,000 shares
          "                                            750,000 shares
          "                                          1,400,000 shares

3.) Sharien S. Lebeb                                   700,000 shares

4.) Atef Mohamed Labib                                 700,000 shares

5.) Thomas Piccone                                     150,000 shares

6.) Gregory Kronra                                     150,000 shares

7.) AFN Management Corporation                         200,000 shares

8.) Louis Compito                                      200,000 shares

9.) Gerard Tucci                                       200,000 shares

10.) Cesarina Rodriguez                                100,000 shares

11.) Susan Guercio                                     150,000 shares

12.) BLN Capital, LLC                                1,250,000 shares

13.) Rochelle D. Wind                                  750,000 shares

14.) Jonathan B. Wind                                   25,000 shares

15.) Steven J. Wind                                     25,000 shares

16.) Jordan Ellen Wind                                  25,000 shares

17.) Justin Lee Barclay                                 25,000 shares

                                       17
<PAGE>
                                    EXHIBIT D

    NAMES AND AMOUNTS OF THOSE TO RECEIVE $ 10.00 PAR VALUE PREFERRED SHARES

1.) Medhat Mohamed                                     300,000 shares
    7 Branwood Drive
    Dix Hills, NY 11746

                                       18
<PAGE>
                                    EXHIBIT E

             LICENSE OF LASALLE BRAND ICE CREAM AND RELATED PRODUCTS

                                       19

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