Document:

EXHIBIT 10.31
                                                                   -------------

                                    AGREEMENT

Pfizer Inc, a Delaware corporation with a business address of 235 East 42nd
Street, New York, NY 10017 and its Affiliates ("Pfizer"), and Bridgeline
Software, Inc., with a business address of 10 Sixth Road, Woburn, MA 01801
("Bridgeline"), enter into this Agreement for development of a usability study,
information architecture and user interface design, training and other services
as set forth in the Work Plan, attached to and made part of this Agreement as
Exhibit A ("Work Plan"), on the following terms and conditions:

1.   DEFINITIONS:

     a.  "Affiliates" means any corporation, firm, partnership or other entity
         which directly or indirectly controls, is controlled by, or is under
         common control with Pfizer Inc.

2.   SCOPE OF WORK: The work to be performed by Bridgeline under this Agreement
     ("Services") shall be as set forth in the Work Plan. Bridgeline will
     complete the Services in a professional and diligent manner, on a schedule
     agreed to by the parties and at the price stated in the Work Plan.
     Bridgeline will design and deliver the user interface, software and
     associated documentation ("Custom Software"), create and manage the program
     management office for the development, launch, and deployment of Atlas
     software at Pfizer sites

3.   TERM: The term of this Agreement is two years from the date of its
     execution by Bridgeline or until the completion of the work described in
     the Work Plan, whichever comes first.

4.   PAYMENT: Pfizer will pay Bridgeline the sums set forth in the Work Plan in
     accordance with the payment schedule set forth in the Work Plan. All
     payments will be made within 30 days of receipt of, and acceptance by,
     Pfizer of an invoice from Bridgeline.

5.   OWNERSHIP AND INTELLECTUAL PROPERTY RIGHTS

         5.1      PFIZER PROPERTY. Materials and information provided by Pfizer
                  remain Pfizer's property and will be treated as confidential
                  Information.

         5.2      WORK PRODUCT. The user interface, documentation and embedded
                  software produced by Bridgeline in performance of the Services
                  ("Results") and delivered to Pfizer will belong to Pfizer,
                  upon Pfizer's complete payment to Bridgeline for the services.

         5.3      BRIDGELINE PROPERTY. All Bridgeline technology embodied in the
                  work product or incorporated into the Results, including
                  without limitation, processes, methodologies, background
                  technology, tools, source codes, templates, languages,
                  documentation, and all intellectual property rights used to
                  create or operate the Results will remain Bridgeline's
                  property.

         5.4      Bridgeline hereby grants to Pfizer a non-exclusive, fully
                  paid-up and royalty free, worldwide license, with the right to
                  sublicense to Arity and Arity's sublicensees, to use such
                  Bridgeline technology and intellectual property rights
                  contained in the Results to the extent necessary for Pfizer
                  and its

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                  sublicensees to make use of the Results alone or in
                  combination with other technology and information.

         5.5      NO RIGHTS GRANTED. With the exception of the rights granted to
                  Pfizer in Section 5.2, 5.4 and 11, neither party conveys or
                  licenses intellectual property of any kind to the other party.

         5.6      Bridgeline agrees to complete, at Pfizer's expense, but
                  without further compensation to Bridgeline, any documents
                  necessary for Pfizer to file patent applications and to
                  prosecute patents with respect to such Results in Pfizer's
                  name or Bridgeline's name, or both. Bridgeline will, if deemed
                  necessary or desirable by Pfizer, on the same terms, execute
                  an assignment of rights to Pfizer with respect to such patent
                  applications or patents.

6.   REPRESENTATION AND WARRANTY: Bridgeline represents and warrants to Pfizer
     that: (a) neither Bridgeline entering nor performing this Agreement will
     violate any right or breach any obligation to any third party under any
     agreement or arrangement between Bridgeline and such third party, (b) the
     Custom Software will not infringe the intellectual property rights of any
     third parties and no licenses, permissions or releases of third party
     rights are necessary for Bridgeline's development of the Custom Software in
     accordance with the terms of this Agreement, (c) all copyrightable matter
     licensed or assigned hereunder has been or will be created after the
     effective date of this Agreement by persons who were employees or
     contractors of Bridgeline at the time of creation, (d) the Services under
     this Agreement will be performed in a professional and workmanlike manner
     and all deliverables and Results will meet the relevant specifications
     therefore and (e) Bridgeline will obtain agreements with its employees and
     contractors sufficient to allow it to provide Pfizer with the assignments
     and licenses to intellectual property rights developed by them for
     Bridgeline.

     Except for the warranties made above, Bridgeline makes no warranties to any
     person or entity with respect to the services, the custom software, or any
     deliverables and disclaims all implied warranties, including without
     limitation warranties of merchantability, fitness for a particular purpose
     and non-infringement.

7.   INFORMATION: For purposes of this Agreement, the term "Information" means
     Results and all written information relating to the Services, including but
     not limited to data; know-how; technical and non-technical materials which
     Pfizer delivers to Bridgeline pursuant to this Agreement, stamped
     "Confidential," and all oral material which Pfizer declares to be
     confidential and confirms such declaration in writing within 30 days of
     disclosure.

8.   CONFIDENTIALITY: Bridgeline will maintain the Information in confidence
     with the same degree of care it holds its own confidential information.
     Bridgeline will not use the Information except to perform the Services.
     Bridgeline will disclose the Information only to its officers and employees
     directly concerned with carrying out the Work Plan, but will neither
     disclose the Information to any third party nor use the Information for any
     other purpose.

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9.   EXCEPTIONS TO CONFIDENTIALITY: Bridgeline's obligation of nondisclosure and
     the limitations upon the right to use the Information will not apply to the
     extent that Bridgeline can demonstrate that the Information: (a) was in the
     possession of Bridgeline prior to the time of disclosure; or (b) is or
     becomes public knowledge through no fault or omission of Bridgeline; or (c)
     is obtained by Bridgeline from a third party under no obligation of
     confidentiality to Pfizer; or (d) is required to be disclosed in order to
     comply with applicable law, regulation or court or administrative order.
     All Information will be returned to Pfizer upon termination of this
     Agreement for any reason, except for one copy, which Bridgeline may use for
     the sole purpose of determining its continuing confidentiality obligation
     to Pfizer under this Agreement.

10.  MATERIALS: Bridgeline agrees to use the materials provided to Bridgeline
     pursuant to the Work Plan only to perform the Services under the terms and
     conditions of this Agreement, and to return to Pfizer or to destroy
     according to applicable regulatory guidelines, at Pfizer's request, any
     materials provided to Bridgeline by Pfizer remaining at the conclusion of
     the Services.

11.  USE: During the contract term Bridgeline and Pfizer each grant to the other
     and to other Pfizer service providers supporting the Work Plan, a
     nonexclusive, worldwide, royalty-free license to make and use the other's
     Confidential Information and technology in order to conduct the Work Plan.

12.  SURVIVAL OF CONFIDENTIALITY OBLIGATION: All confidentiality obligations of
     Bridgeline under this Agreement will survive the termination of this
     Agreement for a period of five years.

13.  REPORTS: At periods specified in the Work Plan and at the conclusion of the
     Services, Bridgeline will provide to Pfizer reports summarizing conclusions
     in written or standard electronic format (e.g. PDF format) to summarize the
     completion of the work. Bridgeline also provide to Pfizer training
     documents and presentations as part of the reports.

14.  RELATIONSHIP: Bridgeline will render the Services as an independent
     contractor and neither Bridgeline nor its employees are employees of
     Pfizer. Accordingly, neither Bridgeline nor its employees will (a)
     participate in Pfizer employee benefit plans nor receive any other
     compensation beyond that stated below, (b) have the power or authority to
     bind Pfizer or to assume or create any obligation or responsibility,
     express or implied, on Pfizer's part or in Pfizer's name, except as
     otherwise set forth in this Agreement, or (c) represent to any person or
     entity that Bridgeline or nay employee of Bridgeline has such power or
     authority.

15.  INSURANCE: As an independent contractor, any personal injury or property
     damage suffered by Bridgeline, its employees, directors and officers in the
     course of carrying out any duties under this Agreement will be Bridgeline's
     sole responsibility, except to the extent such personal injury or property
     damage occurs on Pfizer's premises and is caused by Pfizer's negligence. No
     workers' compensation insurance will be obtained by Pfizer concerning
     Bridgeline. Bridgeline will comply with workers' compensation laws and will
     provide a certificate of workers' compensation insurance, where applicable.

16.  NOTICES: Any notices permitted or required pursuant to this Agreement will
     be deemed effective if made in writing and sent, postage prepaid, return
     receipt requested, or by overnight delivery as follows:

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                  IF TO PFIZER:          Pfizer Global R&D Headquarters
                                         50 Pequot Avenue
                                         New London, CT 06320
                                         Attn.: Executive Vice President, PGRD
                                         with copy to: General Counsel, PGRD

                  IF TO BRIDGELINE:      Bridgeline Software, Inc.
                                         10 Sixth Road
                                         Woburn, MA 01801
                                         Attn: Gary Cebula
                                         Executive Vice President & CFO
                                         With a copy to: Bridgeline Counsel

17.  ENTIRE AGREEMENT: This Agreement sets forth the entire agreement between
     Pfizer and Bridgeline as to its subject matter. None of the terms of this
     Agreement will be amended except in a writing signed by both parties.

18.  TERMINATION: Either party may terminate this Agreement with or without
     cause by giving 60 days notice to the other in writing. If Pfizer
     terminates this Agreement, Pfizer's only obligation will be to pay
     Bridgeline for the Services performed up to the date of termination, at the
     rates provided in the Work Plan.

19.  BREACH: If either party breaches this Agreement, the other may terminate it
     if the breaching party does not cure the breach within 30 days of written
     notice of same. Termination will be without prejudice to any rights which
     may have been accrued to either party before termination.

20.  FORCE MAJEURE: Neither Pfizer nor Bridgeline will be liable for failure of
     or delay in performing obligations set forth in this Agreement, and neither
     will be deemed in breach of its obligations, if such failure or delay is
     due to natural disasters or any causes reasonably beyond the control of
     Pfizer or Bridgeline.

21.  WARRANTY: Bridgeline warrants that the Services and any work product,
     provided to Pfizer pursuant to this Agreement will conform to the overall
     description, features, function and specifications set forth in the Work
     Plan.

22.  AUTHORITY AND COMPLIANCE: Bridgeline represents and warrants that it has
     the right and authority to enter into and perform its obligations under
     this Agreement. Both Pfizer and Bridgeline will perform all of its
     obligations under this Agreement in accordance with all applicable
     governmental laws, rules and regulations.

23.  PUBLICITY: No press releases or other statements in connection with this
     Agreement intended for use in the public or private media will be made by
     Pfizer or Bridgeline without the prior written consent of the other party.
     If either party is required by law or governmental regulation to describe
     its relationship to the other, it will promptly give the other party notice
     with a copy of any disclosure it proposes to make. In addition, Bridgeline
     will not use Pfizer's name in connection with any products, services,
     promotion, or advertising without Pfizer's prior written permission. In any
     such statements, it will accurately describe the scope and nature of the
     relationship and the work being conducted.

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24.  CHOICE OF LAW: This Agreement will be construed in accordance with the laws
     of the State of New York.

     IN WITNESS WHEREOF the parties have caused this Agreement to be executed
     and delivered by their duly authorized representatives.

BRIDGELINE INC.                       PFIZER INC

By: /s/ Gary M. Cebula                By: /s/ Jack A. Reynolds
    -------------------------             --------------------------
Name: Gary M. Cebula                      Jack A. Reynolds
Title: CFO                                Sr. Vice President, PGRD

Date: 12/16/05                        Date: 12/16/05
      -----------------------               ------------------------EXHIBIT 10.32
                                                                   -------------

                                   BRIDGELINE

                           Quality Internet Solutions

                            MASTER SERVICES AGREEMENT

THIS AGREEMENT, made and entered into this 1 day of July 2004, between
Bridgeline Software, Inc. ("BRIDGELINE") a Delaware Corporation, having its
principal place of business at 130 New Boston Street, Woburn, MA 01801 and John
Hancock Life Insurance Co. ("Customer") having its principal place of business
at John Hancock Place, Boston, MA 02116.

In consideration of the mutual promises contained herein, the parties agree as
follows:

SECTION 1 - TERM OF AGREEMENT

This Agreement will commence on the day first above written and remain in full
force until terminated as provided for in Section 18 of this Agreement.

SECTION 2 - DUTIES OF THE PARTIES

During the term of the Agreement BRIDGELINE agrees to provide consultative
services ("Services") and deliver software and documentation ("Deliverables") to
Customer, which Customer may authorize, from time to time, by the execution of a
Statement of Work as described in this Agreement. BRIDGELINE shall not be
obligated to provide Services or Deliverables, and Customer shall not be liable
to pay for such, until a Statement of Work or other written authorization has
been executed in accordance with this Agreement.

SECTION 3 - STATEMENT OF WORK(S)

The following procedure will be followed to initiate and activate a Statement of
Work under this Agreement:

                  BRIDGELINE or Customer, which may include Customer's
                  affiliates (affiliates shall mean any entity directly or
                  indirectly controlling, controlled by or under common control
                  with Customer),shall prepare a Statement of Work and submit
                  such form in duplicate to the other party for approval. Each
                  Statement of Work shall define (i) the specific Services
                  and/or Deliverables authorized by the Customer, (ii) the
                  schedule or term of the engagement, (iii) the applicable rates
                  and charges therefor, and (iv) other appropriate terms and
                  conditions as warranted. Each Statement of Work shall specify
                  the appropriate financial terms and conditions applicable to
                  that Statement of Work (including whether work is to be
                  performed on a Time and Materials or a Fixed Price basis). If
                  the Statement of Work specifies that the Services or
                  Deliverables are to be performed on a Time and Materials
                  basis, BRIDGELINE will notify Customer as soon as practicable
                  if it appears that an estimate(s) will not be sufficient to
                  complete the work under the

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                  Statement of Work. BRIDGELINE shall not incur charges in
                  excess of one hundred and ten percent (110%) of the total cost
                  estimated until an amendment to the Statement of Work is
                  approved in writing by Customer. Any changes requested by
                  Customer in the work agreed to in a fixed price Statement of
                  Work or changes in delivery dates which cause BRIDGELINE to
                  incur additional expense shall be paid by Customer. For Web
                  based solutions, each Statement of Work shall detail the fixed
                  number of Web Pages to be provided. Additional Web Pages
                  requested by Customer shall result in additional charges to
                  Customer at the rate specified in the Statement of Work.
                  BRIDGELINE will submit written notification of all changes to
                  Customer for approval prior to invoicing. BRIDGELINE or
                  Customer, upon its acceptance, shall execute the Statement of
                  Work and return one fully executed copy to the other Party.

SECTION 4 - CONFLICT IN DOCUMENTS

Statement of Work(s) shall be governed by the terms and conditions of this
Agreement, provided, however, that should the terms within the Statement of
Work(s) conflict with the terms of this Agreement, the terms outlined within a
specific Statement of Work shall govern as applied to the work authorized
therein. All delivery dates referred to in Statement of Work(s) are predicated
on BRIDGELINE receiving content and other deliverables from the Customer in a
timely manner as requested by BRIDGELINE during the course of the project.
Should the Customer not deliver content or other deliverables in a timely
manner, BRIDGELINE shall not incur any liability to Customer as a result of such
delay and may alter delivery dates or assess additional charges as provided for
in the Statement of Work(s).

SECTION 5 - CONFIDENTIALITY

A. BRIDGELINE and its employees will treat as confidential all Customer business
plans, technical data, trade secrets, plans for products or services, customer
or supplier lists, marketing plans, software, hardware, financial documents (and
any similar information not available to the public) furnished by Customer under
this Agreement ("Confidential Information"). For the term of this Agreement and
for a period of twenty -four (24) months thereafter such information shall not
be disclosed to third parties by BRIDGELINE or its employees without Customer's
prior approval. Notwithstanding the foregoing, Confidential Information shall
not include information that (i) is or becomes generally known to the public not
as a result of a disclosure by BRIDGELINE; (ii) is rightfully in the possession
of BRIDGELINE prior to disclosure by Customer; (iii) is received by BRIDGELINE
in good faith and from a third party not known by BRIDGELINE to be under a
confidential obligation to Customer, or (iv) is independently developed by or
for BRIDGELINE without use or reference to the confidential information.

B. Customer and its employees will treat as confidential all BRIDGELINE business
plans, financial documents, customer listings, developmental processes and
methodologies (and any similar information not available to the public)
incorporated within or utilized in the development of any Deliverables and/or
work product ("Confidential Information"). For the term of this Agreement and
for a period of twenty -four (24) months thereafter Customer shall not disclose
to third parties any such Confidential Information without BRIDGELINE's prior

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approval. Notwithstanding the foregoing, Confidential Information shall not
include information that (i) is or becomes generally known to the public not as
a result of a disclosure by Customer; (ii) is rightfully in the possession of
Customer prior to disclosure by BRIDGELINE; (iii) is received by Customer in
good faith and from a third party not known by Customer to be under a
confidential obligation to BRIDGELINE; or (iv) is independently developed by or
for Customer without use or reference to the confidential information.

C. Both parties agree that, except as may be required by applicable law or
regulation, they shall not disclose in advertising, publicity, or otherwise the
terms and conditions of this Agreement without prior written consent of the
other party.

SECTION 6 - ACCEPTANCE

A. SERVICES - Services shall at all times be subject to Customer's reasonable
satisfaction and approval. Customer shall notify BRIDGELINE when a determination
is made that such Services are unsatisfactory and shall not be required to pay
for any Services performed after such notification. BRIDGELINE and Customer
shall mutually review the Services performed prior to the notification to
determine the amount Customer shall be obligated to pay for the work performed
satisfactorily (based upon the fees stipulated in the applicable Statement of
Work).

B. DELIVERABLE(S) - Upon completion, BRIDGELINE shall notify Customer that a
Deliverable is ready for Customer Review. Within fifteen (15) business days
("Acceptance Period") of such notice, Customer shall inspect such Deliverable to
verify conformity to the applicable specifications. In the event Customer
determines during the Acceptance Period for a Deliverable that such Deliverable
does not reasonably conform to the applicable specifications, Customer shall
notify BRIDGELINE of such determination in a written notice setting forth a
description of the nonconformities exhibited by such Deliverable (a "Rejection
Notice"). Upon BRIDGELINE's receipt of a Rejection Notice, the parties shall
meet and confer to agree in good faith upon the timing schedule and other
commercially reasonable terms by which BRIDGELINE shall remedy such
nonconformities. If the parties are unable to mutually agree to the terms by
which BRIDGELINE shall remedy such conformity, Customer shall have the right to
terminate the applicable Statement of Work pursuant to Section 18 of this
Agreement. Should Customer exercise its right to terminate the applicable
Statement of Work, Customer shall have no further liability under the terminated
Statement of Work, except that Customer shall pay BRIDGELINE any balance due for
conforming Deliverables previously accepted and for services performed up to the
date of termination. Otherwise, upon BRIDGELINE's completion of such remedy,
BRIDGELINE shall redeliver the applicable Deliverable for Customer's
re-evaluation as set forth herein. The foregoing procedure shall be repeated
until Customer accepts the deliverable or terminates the applicable Statement of
Work. In the event Customer informs BR IDGELINE that a Deliverable is
acceptable, or if Customer otherwise fails to deliver a Rejection Notice during
the applicable Acceptance Period, then such Deliverable shall thereupon be
deemed accepted.

SECTION 7 - TAXES

In the event any foreign, federal, state, or local taxes are assessed on any
Services or Deliverables produced under this Agreement Customer shall reimburse
BRIDGELINE

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accordingly, provided, however, that Customer shall not be responsible for taxes
assessed on BRIDGELINE income.

SECTION 8 - INSURANCE

BRIDGELINE agrees to carry the following insurance coverage during the term of
this Agreement:

A. Workers compensation as required by the laws of the jurisdiction in which the
work is being performed.

B. Comprehensive general liability and property damage insurance with combined
bodily injury and property damage limit of $1,000,000 for each occurrence.

C. Employer's Liability - $500,000 each accident; $500,000 disease policy limit;
$500,000 disease each employee.

D. Upon request, BRIDGELINE shall furnish Customer a Certificate of Insurance
evidencing such coverage and, where applicable, naming Customer as an additional
insured as its interests may appear. Nothing in this Section shall be deemed to
limit BRIDGELINE'S responsibility to the amounts stated above or to any limits
of BRIDGELINE'S insurance policies.

SECTION 9 - OWNERSHIP OF WORK PRODUCT

A. All content (including without limitation, trademarks, artwork, logos,
graphics, video, text, data, and other materials) provided by Customer to
BRIDGELINE in connection with this Agreement shall remain the sole and exclusive
property of Customer.

B. Except as set forth in Section 9.C of this Agreement, BRIDGELINE hereby
assigns to Customer the rights, title, and interest in and to any Deliverable(s)
developed under this Agreement, and a perpetual, royalty-free license to all
source programming code and intellectual property incorporated in the
deliverable, which remains the sole property of BRIDGELINE. However, such
assignment of property rights shall be subject to Customer completing its
payment obligations under this Agreement.

C. "BRIDGELINE Material" - Software, documentation, or other work product owned,
developed, or licensed by BRIDGELINE prior to this Agreement or developed
outside of this Agreement and used and/or modified by BRIDGELINE to fulfill its
obligations under this Agreement will remain the sole and exclusive property of
BRIDGELINE. In addition, BRIDGELINE shall retain the sole ownership and rights
in its proprietary design techniques (including without limitation the
intermediate design files), its methodologies, and its developmental processes
(including without limitation the ownership of intermediate work product).

D. To the extent that any Deliverable(s) embodies or reflects rights that
BRIDGELINE owns pursuant to Section 9.C, BRIDGELINE hereby grants to Customer an
irrevocable, perpetual,

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non-exclusive, worldwide, fully paid up, royalty-free license for the use, copy,
display, reproduction, and performance of such BRIDGELINE Material for
Customer's internal business use only. Customer agrees not to resell any
Deliverable or portion of a Deliverable that includes such licensed material.
Such license is subject to Customer completing its payment obligations under
this Agreement.

E. Upon termination or expiration of this Agreement all non-licensed software,
documentation or materials belonging to BRIDGELINE or Customer shall be returned
to the respective owner thereof within ten (10) days notice and the non-owning
party shall retain no copies unless the respective owner consents in writing
thereto.

SECTION 10 - WARRANTY

A. BRIDGELINE warrants that the Deliverables developed under this Agreement and
any Statement of Work(s) will be performed in a workmanlike manner consistent
with industry standards and practice.

B. BRIDGELINE warrants that for a period of thirty (30) days from Acceptance the
Deliverables shall perform according to the written functional specifications as
defend within the Statement of Work and other project documentation. BRIDGELINE
shall use reasonable efforts to correct all errors, defects, or malfunctions in
any Deliverable discovered by Customer, and reported in writing to BRIDGELINE,
within thirty (30) days of Acceptance. The following exceptions shall apply:

         1) Should BRIDGELINE expend effort to correct a deficiency that
         Customer and BRIDGELINE mutually agree was not the fault of BRIDGELINE
         then Customer shall reimburse BRIDGELINE at time and material rates.

         2) If BRIDGELINE identifies that an error, defect, or malfunction is
         the result of an alteration made by Customer (or another party at the
         direction of Customer) then Customer shall reimburse BRIDGELINE at time
         and material rates for all efforts expended to identify and/or correct
         such error, defect, or malfunction.

C. UNLESS OTHERWISE INCLUDED IN A STATEMENT OF WORK, THE FOREGOING WARRANTIES
ARE IN LIEU OF ALL OTHER WARRANTIES (STATUATORY, EXPRESS, OR IMPLIED) INCLUDING
WITHOUT LIMITATION THOSE CONCERNING MERCHANTABILITY OR FITNESS FOR A PARTICULAR
PURPOSE.

SECTION 11 - INDEMNITY PROVISIONS

A. Customer agrees to indemnify and hold BRIDGELINE harmless from and against
any and all claims, actions, demands, losses, and causes of action arising from
patent, trademark, copyright, or similar intellectual property infringement
related to Customer provided content.

B. BRIDGELINE agrees to indemnify and hold Customer harmless from any and all
claims, actions, demands, losses, and causes of action arising from willful
misconduct or grossly

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negligent acts and omissions on the part of BRIDGELINE (except in the case of
concurrent negligence in which case BRIDGELINE shall only be responsible for the
percentage of the loss attributable to BRIDGELINE).

C. BRIDGELINE agrees to indemnify and hold Customer harmless from and against
any and all claims, actions, demands, losses, and causes of action arising from
patent, trademark, copyright, or similar intellectual property infringement
related to BRIDGELINE Material or provided content.

SECTION 12 - CONSEQUENTIAL DAMAGES

Neither party hereto shall be liable to the other party for any indirect,
incidental, consequential, special, or exemplary damages arising from or related
to this agreement (even if such party has been advised of the possibility of
such damages) such as, but not limited to, loss of revenue or anticipated
profits or lost business.

SECTION 13 - PUBLICITY

BRIDGELINE may not include Customer's name and general case study information
within BRIDGELINE marketing material unless it has obtained Customer's prior
written approval. Customer shall provide BRIDGELINE an opportunity to place the
BRIDGELINE logo on the Deliverables.

SECTION 14 - INVOICES AND PAYMENTS

A. If invoicing and payment terms are defined within the specific Statement of
Work(s), they shall prevail over Section 14.B of this Agreement.

B. For all services, fees, expense amounts and reimbursements as described in
this Agreement, BRIDGELINE shall prepare and submit invoices to Customer as
required, but not more than monthly. Customer invoices are due and payable to
BRIDGELINE within thirty (30) days of receipt.

SECTION 15 - EMPLOYEE ROTATION

BRIDGELINE reserves the right to replace a BRIDGELINE employee upon prior
written notice to Customer at any installation of Customer during the
performance of any Statement of Work(s) provided that such replacement employee
shall possess the training, skills and level of competence required to perform
assigned duties as defined in the Statement of Work.

SECTION 16 - EXPENSES

Customer shall reimburse BRIDGELINE for actual, out-of-pocket, reasonable,
expenses only when agreed to in a Statement of Work. Such expenses will be
limited to third party software, documentation reproduction costs and travel
(airlines, shuttle service, taxi, bus, car rental, gas, parking), lodging and
meals. No other expenses will be reimbursed. If expenses are agreed to be
reimbursed, the applicable Statement of Work shall include an estimate of the
expenses for such Statement of Work as well as the term, "not to exceed an
amount equal to ten percent (10%) of the aggregate fees under the applicable
Statement of Work." Receipts must be supplied for all reimbursable expenses and
shall be maintained by BRIDGELINE for at least one year and be presented to
Customer upon request.

<PAGE>

SECTION 17 - NOTICES

Any notices provided for in this Agreement shall be given in writing and
transmitted by (i) personal delivery, (ii) prepaid first class registered or
certified mail, or (iii) nationally recognized overnight courier. Such notice s
shall be addressed as follows:
<TABLE><CAPTION>
<S>                                           <C>
BRIDGELINE: Bridgeline Software, Inc.         Customer:    John Hancock Life Insurance Co.
            130 New Boston Street                          197 Clarendon Street - C08
            Woburn, MA 01801                               Boston, MA 02116
            Email: cebula@bridge-line.com                  Attn: Julie Clark

                                              With copy to:

                                                           John Hancock Life Insurance Co.
                                                           380 Stuart St. - S08
                                                           Boston, MA 02116
                                                           Attn: Purchasing Contract Manager
</TABLE>
SECTION 18 - TERMINATION OF THE AGREEMENT

A. No Work Issued - In the event Customer does not execute one (1) or more
Statement of Work(s) pursuant to Section 3 of this Agreement within six (6)
months of the date first written above this Agreement shall automatically
terminate.

B. Termination for Breach - If either party should materially or repeatedly fail
to fulfill its obligations under this Agreement or any Statement of Work (a
"breach"), the other party, without liability therefor, may terminate this
Agreement, and all outstanding Statement of Work(s), in whole or in part, at any
time as of which such breach occurs or persists, by giving the breaching party
written notice of such breach and the intention of such other party to terminate
this Agreement. The breaching party will have thirty (30) days from receipt of
such notification to cure such breach. The failure to cure such breach as stated
in the preceding sentence may result in the termination of this Agreement and
each Statement of Work as of the end of such period without prejudice to any
other rights the parties may have.

C. Termination for Convenience -Either party may terminate this Agreement or any
Statement of Work for its convenience with thirty (30) days prior written
notice. In the event either party terminates this Agreement or any Statement of
Work for its convenience, Customer will notify BRIDGELINE as to what Services,
yet to be completed under such Statement of Work(s), shall be completed or not
completed. Customer shall pay BRIDGELINE, pursuant to the invoice and payment
provisions contained in this Agreement, for (i) all time and materials fees that
are completed prior to and accepted prior to or accepted after the termination
for convenience notice is provided; (ii) all time and materials fees that, per
Customer's request, are completed and accepted subsequent to provision of the
termination for convenience notice; (iii) all expenses incurred prior to
provision of the termination for convenience notice or subsequent to provision
of the termination for convenience notice if incurred as per Customer's request
so long as such

<PAGE>

expenses are incurred as permitted under this Agreement; (iv) any fixed fee
Deliverable-based payments yet to be paid for Deliverables that are received
prior to and accepted prior to or accepted after provision of the termination
for convenience notice; (v) any fixed fee Deliverable-based payments for
Deliverables that, per Customer's request, are completed, received and accepted
after provision of the termination for convenience notice; and (vi) a prorated
fixed fee Deliverable-based payment for any Deliverable not received by Customer
prior to provision of the termination for convenience notice and which Customer
requests BRIDGELINE immediately cease work on, such pro-rated amount to be
mutually agreed upon by the parties based on the total fee for such Deliverable
and the documented percentage of work completed by BRIDGELINE prior to provision
of the termination of convenience notice.

D. Statement of Work(s) Complete - Unless separately agreed to in writing, this
Agreement will automatically terminate one (1) year after the completion of all
Statement of Work(s) issued hereunder.

SECTION 19 - GOVERNING LAW

This Agreement shall be construed in accordance with the laws of the
Commonwealth of Massachusetts, excluding its conflicts of laws provisions.

SECTION 20 - STATUTE OF LIMITATIONS

No action, regardless of form, arising out of the transactions under this
Agreement may be brought by either party more than one (1) year after the cause
of action has been discovered except that an action for nonpayment for services
which, as provided herein, may be brought within two (2) years after the date of
last payment or date of last work performed, whichever shall occur later.

SECTION 21 - ENTIRE AGREEMENT/INCORPORATION OF STATEMENT OF WORK(S)

It is expressly agreed that this Agreement embodies the entire understanding of
the parties in relation to its subject matter, and that no other agreement or
understanding, verbal or otherwise, relative to its subject matter exist or
survive between the parties at the time of execution of this Agreement provided,
however, that the Statement of Work(s) are incorporated in this Agreement by
reference with the same effect as if each had been reproduced in its entirety.

SECTION 22 - INDEPENDENT CONTRACTOR

Customer acknowledges and agrees that all Services performed by BRIDGELINE
pursuant to this Agreement including, without limitation, the creation,
development, and delivery of Deliverables, are or will be performed by
BRIDGELINE as an independent contractor. BRIDGELINE may use subcontractors in
its performance of Services under this Agreement.

SECTION 23 - BACKGROUND CHECKS

BRIDGELINE warrants to Customer that it has done a background check for each
employee or subcontractor who provides Services to Customer on-site at a
Customer location within one (1) year prior to such employee's or
subcontractor's engagement on-site at a Customer location and to the best of its
knowledge, that such employee or subcontractor has not had a felony conviction
in the past seven (7) years or any misdemeanor conviction in the past seven (7)
years concerning bodily harm or theft of any intellectual or personal property.

<PAGE>

SECTION 24 - NON-SOLICITATION

Customer agrees not to knowingly solicit for hire or for subcontract services or
to offer employment to any employee, former employee, or subcontractor of
BRIDGELINE ("BRIDGELINE Personnel") who has been actively involved in the
provision of Services under this Agreement for a period of one (1) year from the
date the BRIDGELINE personnel last performed Services hereunder without the
prior written consent of BRIDGELINE.

SECTION 25 - HEADINGS

The Section headings provided in this document are for reference purposes only
and shall not govern the provisions listed within this Agreement.

SECTION 26 - ASSIGNMENT

Except as provided below, this Agreement shall not be assigned by either party
without the express written consent of the other party. Notwithstanding the
foregoing, either party may assign this Agreement, without the consent of the
other, to an entity that has acquired all or substantially all of that party's
assets as successor to the business and this Agreement shall be binding upon and
shall inure to the benefit of the parties hereto and their respective successors
and permitted assigns.

SECTION 27 - WAIVER

The failure of either party to partially or fully exercise any right or the
waiver by either party of any breach shall not prevent a subsequent exercise of
such right or be deemed a waiver of any subsequent breach of the same or any
other term of this Agreement.

SECTION 28 - SEVERABILITY

Each Section, paragraph, and provision is severable from the Agreement, and if
one or more provisions or parts are declared invalid, the remaining provisions
shall nevertheless remain in full force and effect.

SECTION 29 - DISPUTE RESOLUTION

In the event of any dispute, controversy, or claim of any kind or nature arising
under or in connection with this Agreement (a "Dispute"), then upon the written
request of either party, the appropriate level contacts of each party will meet
for the purpose of endeavoring to resolve the Dispute. The designated contacts
will meet as often as the parties reasonably deem necessary in order to gather
and furnish to the other all information with respect to the matter in issue
which the parties believe to be appropriate in connection with resolution. Such
contacts will discuss the Dispute and will negotiate in good faith in an effort
to resolve the Dispute without the necessity of any formal proceeding relating
thereto. The specific format for such discussions will be left to the discretion
of the contacts but may include the preparation of agreed upon statements of
fact or written statements of position furnished to the other party. No legal
proceedings for the resolution of the Dispute may be commenced until the earlier
to occur of (i) a good faith conclusion by the designated contacts that amicable
resolution through continued negotiation of the matter in issue does not appear
likely, or (ii) the 30th day after the initial request to negotiate the Dispute.

<PAGE>

SECTION 30 - FORCE MAJEURE

Neither party shall be liable for any failure to perform its obligations under
this Agreement if prevented from doing so by a cause or causes beyond its
control. Without limiting the foregoing, such causes include acts of God, or the
public enemy, fires, foods, storm, earthquakes, riots, strikes, lockouts, wars
or war operations, restraints of government or other cause or causes which could
not with reasonable diligence be controlled or prevented by the party.

SECTION 31 - LIMITATION OF LIABILITY

Except for liability arising from Sections 5, 9 and/or 11 , to the fullest
extent permitted by applicable law, the total aggregate liability of either
party to the other, and its subcontractors, collectively, regardless of whether
such liability is based on breach of contract, tort, strict liability, breach of
warranties, failure of essential purpose or otherwise, under this Agreement or
any Statement of Work shall be limited to the fees paid by Customer to
BRIDGELINE pursuant to the Statement of Work under which any such liability
arises. Notwithstanding the above, the maximum liability of either party arising
from Sections 5, 9 and 11 shall not exceed $1,000,000.

SECTION 32 - SURVIVAL OF PROVISIONS

The terms and provisions provided in Sections 5, 9, 11, 12, 14, 18, 20, 24, 31,
and this Section 32 shall survive the termination of the Agreement.

BRIDGELINE SOFTWARE, INC.                   JOHN HANCOCK LIFE INSURANCE CO.

By:           /S/ THOMAS L. MASSIE          By:          /S/ WILLIAM PALMER
              --------------------                       ------------------

Print Name:   Thomas L. Massie              Print Name:  William Palmer
              ----------------                           --------------

Title:        President & CEO               Title:       Senior Vice President
              ---------------                            ---------------------

Date:         7-13-2004                     Date:        7-20-2004
              ----------                                 ---------

<PAGE>

                                 AMENDMENT NO. 1

This Amendment No. 1 ("Amendment") hereby amends and is made a part of the
Master Services Agreement ("Agreement") between Bridgeline Software, Inc.
("Bridgeline") and John Hancock Life Insurance Co. ("Customer") dated July 1,
2004.

WHEREAS, Bridgeline and Customer desire to amend the terms and conditions of the
Agreement,

NOW, THEREFORE, the Agreement is amended, modified, or supplemented as follows:

1.   DEFINITIONS: Capitalized terms that are used but not defined in this
     Amendment shall have the same meaning as in the Agreement.

2.   SECTION 5 -CONFIDENTIALITY: The following is added as Paragraph D. of this
     Section:

     In the course of performing its duties and obligations under this
     Agreement, it may be necessary for Customer to disclose to Bridgeline
     nonpublic personal financial and/or nonpublic personal health information
     about its consumers and customers. Title V of the Gramm-Leach-Bliley Act of
     1999 (Public Law 106-102) and its implementing legislation and regulations
     limit the redisclosure and reuse of such information. Bridgeline may
     disclose Customer's consumers' and customers' nonpublic personal
     information in the ordinary course of business to carry out the purposes
     for which the information is disclosed, provided such disclosure is in
     compliance with (and not in violation of) (i) Title V of the
     Gramm-Leach-Bliley Act and its implementing regulations, as the same may be
     amended from time to time, and (ii) other applicable federal and state laws
     and regulations regarding privacy. Bridgeline agrees that it will not
     redisclose or use this nonpublic personal information except as necessary
     to carry out the terms of this Agreement or as necessary to effect,
     administer, or enforce a transaction that the appropriate consumer or
     customer requests or authorizes. Bridgeline may redisclose such nonpublic
     personal information to another person or entity only if the disclosure
     could be lawfully made directly to that person or entity by Customer. In
     the event that there is a question about whether redisclosure of nonpublic
     personal information is permissible, Bridgeline shall consult with Customer
     prior to making that disclosure. Bridgeline will implement appropriate
     measures to ensure the security and integrity of all nonpublic personal
     information from any anticipated threats or hazards and from unauthorized
     access or use. Bridgeline will indemnify Customer for all costs and/or
     damages awarded against it as a result of an improper disclosure by
     Bridgeline.

Except as modified herein, the terms and conditions of the Agreement shall
remain in full force and effect.

IN WITNESS WHEREOF, the parties have caused this Amendment to be executed by
their duly authorized representatives.

John Hancock Life Insurance Company        Bridgeline Software, Inc.

By: /S/ SUSAN P. YARDLEY                   By: /S/ GARY M. CEBULA
    --------------------                       ------------------

Name: Susan P. Yardley                     Name: Gary M. Cebula
      ------------------                         --------------

Title: AVP                                 Title CFO
       ---                                        ---

Date: 3/28/2005                            Date: 3/10/05
      ---------                                  -------

<PAGE>

                        HIPAA BUSINESS ASSOCIATE ADDENDUM

     This HIPAA Business Associate Addendum ("Addendum") is entered into as of
March 7, 2005 (the "Effective Date"), and when fully executed by both parties
becomes incorporated by reference into that certain Master Services Agreement
("Underlying Agreement") by and between Bridgeline Software. Inc. ("Business
Associate'), and John Hancock Life Insurance Company ("John Hancock") dated July
1, 2004 as the same may have been previously amended. This Addendum is entered
into for the purpose of complying with the Privacy Rule under the Health
Insurance Portability and Accountability Act of 1996, 45 CFR Parts 160 and 164,
as the same may be amended from time to time.

1.       DEFINITIONS

         The following terms shall have the following meanings.

         (a)      "Individual" shall mean a person who is the subject of
                  Protected Health Information, and shall include a person who
                  qualifies as a personal representative of such person in
                  accordance with the Privacy Rule.

         (b)      "Privacy Rule" shall mean the "Standards for Privacy of
                  Individually Identifiable Health Information" at 45 CFR part
                  160 and part 164, subparts A and B, as amended from time to
                  time.

         (c)      "Protected Health Information" shall mean individually
                  identifiable information, including demographic information,
                  that relates to (i) the past, present or future physical,
                  mental, or behavioral health or condition of an Individual,
                  (II) the provision of health care to an Individual, or (iii)
                  the payment for the provision of health care to an Individual,
                  limited to the information created or received by Business
                  Associate from or on behalf of John Hancock.

2.       PERMITTED USES AND DISCLOSURES BY BUSINESS ASSOCIATE

         Except as otherwise limited in this Addendum, Business Associate may
use or disclose Protected Health Information to perform functions, activities,
or services for, or on behalf of John Hancock as specified in the Underlying
Agreement, provided that such use or disclosure would not violate the Privacy
Rule if performed by John Hancock.

3.       OBLIGATIONS AND ACTIVITIES OF BUSINESS ASSOCIATE

         (a)      Business Associate agrees to not use or further disclose
                  Protected Health Information other than as permitted or
                  required by this Addendum or as required by law.

         (b)      Business Associate agrees to use appropriate safeguards to
                  prevent use or disclosure of the Protected Health Information
                  other than as provided for by this Addendum

         (c)      Business Associate agrees to mitigate, to the extent
                  practicable, any harmful effect that is known to Business
                  Associate of a use or disclosure of Protected Health
                  Information by Business Associate in violation of the
                  requirements of this Addendum.

<PAGE>

         (d)      Business Associate agrees to report to John Hancock any use or
                  disclosure of the Protected Health Information not provided
                  for by this Addendum.

         (e)      Business Associate shall require its agent, including
                  subcontractors, to whom it provides Protected Health
                  Information to comply with the same restrictions and
                  conditions that apply to Business Associate under this
                  Addendum.

         (f)      At John Hancock's request, Business Associate agrees to
                  provide access to Protected Health information to John Hancock
                  or, as directed by John Hancock, to an Individual in order to
                  satisfy John Hancock's obligation to provide Individuals with
                  a right of access to their Protected Health Information.

         (g)      At John Hancock's request, Business Associate agrees to make
                  an amendment to Protected Health Information in its
                  possession.

         (h)      Business Associate agrees to make its internal practices,
                  books, and records relating to the use and disclosure of
                  Protected Health Information available to John Hancock or, at
                  John Hancock's request, to the United States Secretary of
                  Health and Human Services, for purposes of the Secretary
                  determining John Hancock's compliance with the Privacy Rule.

         (i)      Business Associate agrees to document its disclosures of
                  Protected Health Information and, at John Hancock's request,
                  to provide Information related to such disclosures to John
                  Hancock for purposes of responding to a request by an
                  Individual for an accounting of disclosures of Protected
                  Health Information.

4        OBLIGATIONS OF JOHN HANCOCK

         (a)      John Hancock shall provide Business Associate with any changes
                  in, or revocation of, permission by an Individual to John
                  Hancock to use or disclose Protected Health Information, if
                  such changes affect Business Associate's permitted or required
                  uses and disclosures.

         (b)      John Hancock shall notify Business Associate of any
                  restriction to the use or disclosure of Protected Health
                  Information that John Hancock has agreed to in accordance with
                  the Privacy Rule.

5.       PERMISSIBLE REQUEST BY JOHN HANCOCK

         John Hancock shall not request Business Associate to use or disclose
Protected Health Information in any manner that would not be permissible under
the Privacy Rule if done by John Hancock except for use or disclosure for data
aggregation or management and administrative activities if permitted by the
Underlying Agreement.

6.       TERM AND TERMINATION

         (a)      Term. The Term of this Addendum shall be commence as of the
                  Effective Date, and shall terminate when all of the Protected
                  Health Information is destroyed or returned to John Hancock,
                  or, if it is infeasible to return or destroy Protected Health
                  Information, protections are extended to such information, in
                  accordance with Section 6(c) of this Addendum.

<PAGE>

         (b)      Effect of Termination of Underlying Agreement. Termination of
                  the Underlying Agreement shall not terminate this Addendum
                  unless and until the termination provisions of Section 6(a)
                  above have been satisfied.

         (c)      Effect of Termination.

                  (1)      Except as provided in paragraph (2) of this section
                           6(c), upon termination of the Underlying Agreement,
                           Business Associate shall return or destroy all
                           Protected Health Information received from John
                           Hancock, or created or received by Business Associate
                           on behalf of John Hancock. This provision shall also
                           apply to Protected Health Information that is in the
                           possession of subcontractors or agents of Business
                           Associate. Business Associate shall retain no copies
                           of the Protected Health Information.

                  (2)      In the event that Business Associate determines that
                           returning or destroying the Protected Health
                           Information is infeasible, Business Associate shall
                           provide to John Hancock notification of the
                           conditions that make return or destruction
                           infeasible. Upon mutual agreement of the Parties that
                           return or destruction of Protected Health Information
                           is infeasible, Business Associate shall extend the
                           protections of this Addendum to such Protected Health
                           Information and limit further uses and disclosures of
                           such Protected Health Information to those purposes
                           that make the return or destruction infeasible, for
                           so long as Business Associate maintains such
                           Protected Health Information.

7.       BREACH

         Any breach of this Addendum by Business Associate shall constitute a
valid basis for immediate termination of the Underlying Agreement by John
Hancock, notwithstanding any contrary provision in the Underlying Agreement. In
addition, Business Associate shall indemnify and hold harmless John Hancock from
any liability for damages, fines, costs, expenses and attorneys' fees, that
results or arises from Business Associate's use or disclosure of Protected
Health Information other than as authorized by this Addendum.

8.       MISCELLANEOUS

         (a)      Amendment. The Parties agree to take such action as is
                  necessary to amend this Addendum from time to time as is
                  necessary for John Hancock to comply with the requirements of
                  the Privacy Rule and the Health Insurance Portability and
                  Accountability Act, Public Law 104-191.

         (b)      Additional Obligations. The obligations set forth in this
                  Addendum are in addition to, and are not intended to replace,
                  any confidentiality obligations set forth in the Underlying
                  Agreement.

         (c)      Interpretation. Any ambiguity in this Addendum shall be
                  resolved in favor of a meaning that permits John Hancock to
                  comply with the Privacy Rule.

Except as otherwise provided for herein the reruns and conditions of the
Underlying Agreement remain in full force in effect.

<PAGE>

John Hancock Life Insurance Company          Bridgeline Software, Inc.

("John Hancock")                             ("Business Associate")

By: /S/ SUSAN P. YARDLEY                     By: /S/ GARY M. CEBULA
    ---------------------                        -----------------------

    Susan P. Yardley  (Print)                    GARY M. CEBULA (Print)
    -----------------                            -----------------------

    AVP (Title)                                  CFO  (Title)
    -----------------                            -----------------------

    3/28/2005 (Date)                             3/10/05 (Date)
    -----------------                            -----------------------

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