Document:

Exhibit

Exhibit 10.1
EXPEDIA, INC. SERVICES AGREEMENT
This Expedia, Inc. Services Agreement (“Agreement”) is made as of April 1, 2017 (the “Effective Date”) by and between HomeAway.com, Inc., a Delaware corporation, located at 1011 W Fifth Street, Suite 300, Austin, TX 78703 (“Expedia”), and Keystone Strategy LLC a Delaware limited liability company, located at 2000 Sierra Point 7th Floor, Brisbane, CA 94005 “Company”).
		
	1.
	SERVICES.

1.1.    Services.  Company will perform the Services in accordance with the descriptions, specifications, fees and delivery schedule set forth in a statement of work (“SOW”), or otherwise agreed between the parties.  “Services” means the services performed under this Agreement. If a SOW does not set forth a delivery schedule or milestones for the performance of the Services, then Company will perform such Services with due diligence under the circumstances.  The parties agree that time is of the essence for Company’s performance hereunder.  Company will promptly notify Expedia of any delay or anticipated delay in the performance of the Services, the reasons for the delay and the actions being taken by Company to overcome or mitigate the delay.  Expedia may, at its option, provide any or all of the Services to one or more of its Affiliates (as defined below) or direct that any of the Services be provided to its Affiliates, in which case all rights granted and obligations incurred under this Agreement in connection therewith shall also inure to the benefit of such Affiliates.  As used herein, the term “Affiliate” of Expedia shall mean Expedia, Inc. (Delaware) and any entity that is directly or indirectly controlled by Expedia, Inc. (Delaware) and its joint venture partners.  The term “Affiliate” with respect to Expedia will not be interpreted to include either of the following (a) IAC/InterActiveCorp and its Affiliates (other than Expedia and its subsidiaries), (b) Liberty Expedia Holdings, Inc. and its Affiliates (other than Expedia and its subsidiaries).
1.2.    Reports.  Company will prepare and furnish reports to Expedia, upon request or as otherwise required by a SOW, concerning Company’s progress on the Services.  Company will provide the progress reports in the form and with the content reasonably requested by Expedia. 
1.3.    Use of Expedia Facilities and/or Equipment.  In the event that Expedia provides Company with access to its facilities or with Expedia equipment for use in the performance of the Services, Company will (a) not use any Expedia facilities and/or Expedia equipment to perform services for any person or entity other than Expedia without the prior written consent of Expedia, (b) assume the risk of loss for all such Expedia equipment while in the care, custody or control of Company, (c) take all reasonable precautions to protect the Expedia equipment against any loss, damage, theft or disappearance while in the care, custody or control of Company, and (d) take no actions which affect Expedia’s title or interest in such Expedia equipment.
1.4.    Changes to Services.  Expedia may from time to time request changes to the Services.  Any agreed upon changes must be evidenced in a written amendment in substantially signed by the parties. 
1.5.    Acceptance and Rejection.  Acceptance of the Services ("Acceptance") shall be determined in accordance with the procedure set forth in the applicable SOW. If no acceptance procedure is set forth in the SOW, then Acceptance shall occur upon Expedia's written notice of acceptance given after Services have been completed.  Company will at its own expense and at Expedia’s option, repair, replace, or re-perform any Services not Accepted by Expedia.
		
	2.
	COMPENSATION.

2.1.    Pricing; Invoices.  Company will issue an itemized invoice to Expedia at the address shown in the SOW. Payment of undisputed amounts due hereunder will be made by Expedia to Company within thirty (30) days after 

            
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Expedia’s receipt and validation of properly submitted and correct invoice(s).  If any invoice is disputed, the disputed amount will be due and payable within thirty (30) days after resolution of such dispute.  If Company does not invoice Expedia for Services within twelve (12) months after completing such Services, Company hereby waives all right to payment or reimbursement by Expedia. Expedia may set off any amount owed by Company or any of its Affiliates to Expedia against any amount owed by Expedia or its Affiliates to Company under this Agreement and delay payment of any invoice pending correction of any errors or omissions.  Under no circumstances may Company include on its invoices charges arising out of or related to researching, reporting on or correcting tax, accounting or reconciling errors or shortfalls of which it has been notified in writing.  
2.2.    Taxes.  The price quoted for the Services is inclusive of all sales, use, value added, and other similar taxes (“Transaction Taxes”), although invoices must separately itemize all Transaction Taxes.   In the event taxes are required to be withheld on payments made hereunder by any U.S. (state or federal) or foreign government, Expedia may deduct such taxes from any amounts owed to Company and pay them to the appropriate taxing authority.  At Company's written request, Expedia shall provide Company with official tax certificates or similar documents evidencing the remittance of such taxes to the relevant tax authorities. Company shall deliver to Expedia, prior to receipt of any payments hereunder, a duly completed and signed copy of IRS Form W-9, or IRS Form W-8BEN, or IRS Form W-8ECI (or any successor thereto), as appropriate, or other documentary evidence satisfactory to Expedia to establish that Company is not subject to United States federal backup withholding or is entitled to an exemption from, or reduction of, United States federal withholding tax, as applicable. Company shall promptly notify Expedia of any change in circumstances which would cause Company to be subject to United States federal backup withholding or modify or render invalid any claimed exemption or reduction of United States federal withholding tax.
		
	3.
	CONFIDENTIALITY AND DATA HANDLING.

3.1.    Confidentiality.  Expedia and Company have entered into a Non-Disclosure Agreement (“NDA”), dated October 15, 2012, the terms of which are hereby incorporated into this Agreement.  The parties agree that in the event that there is a conflict between the terms of this Agreement and the NDA relating to Company’s confidentiality obligations, the terms of the NDA will control with the exception of the obligation to return Confidential Information, where Section 8.2(d) below will control. 
3.2.    Customer and Employee Information.  Any of Expedia’s employee, prospective employee, customer and customer prospect information, sales information, and Expedia employee and customer lists and updates (including customer names, email addresses and telephone numbers) (collectively, “Customer and Employee Information”) will be considered confidential information of Expedia and all right, title and interest in such information is owned by Expedia.  Customer and Employee Information may be used only as necessary to provide the Services in accordance with this Agreement.  Upon request from Expedia, Company will provide Expedia with any or all Customer and Employee Information in Company’s possession.   
3.3.    Data Use, Restrictions and Security.  Company does not have any right in the course of providing Services to (a) access Expedia networks (including without limitation, by way of data feed from or to Expedia via the Internet) or facilities; (b) access or use any personal data of Expedia employees other than in the normal course of providing the Services; (c) access or use any personal data of Expedia customers; or (d) access or use any Expedia sensitive business information.  In the event that Company gains access to any of the foregoing data/information, Company shall not review, use, process, disclose or otherwise handle the data/information and such review, use, processing, disclosure or handling shall constitute a material breach of this Agreement.  
		
	4.
	WARRANTIES AND REPRESENTATIONS.  Company represents and warrants to Expedia as follows:

            
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4.1.    Services Warranty.  The Services will be (a) of high quality; (b) will be performed in a timely, workmanlike manner and with professional diligence and skill and (c) will not infringe upon, violate or misappropriate any right, including any intellectual property right of any third party.  If Company is in breach of any of the foregoing warranties, Company will promptly re-perform the Services at no charge to Expedia.  If Company is unable to re-perform the Services within thirty (30) days of being notified by Expedia of the error or nonconformity then Expedia will be entitled to a full and prompt refund in respect of such Services.
4.2.    Authority, Power; No Conflict.  Company has all necessary right, power and authority and has taken all necessary action to enter into and perform this Agreement and to grant the rights herein. The execution and performance of this Agreement by Company will not violate or conflict with the rights of any third party or with any service, employment, confidentiality, consulting or other agreement to which Company or its employees may be bound.
4.3.    Compliance with Laws.  Company will comply with all local, state and federal laws, ordinances, regulations and orders with respect to its performance under this Agreement.  
4.4.    Survival/Waiver of Warranties.  All the foregoing warranties will not be deemed waived by reason of Expedia's acceptance of, inspection of or payment for the Services.    
5.LIMITATION OF LIABILITY. EXCEPT FOR EITHER PARTY’S BREACH OF SECTION 3 (CONFIDENTIALITY AND DATA HANDLING) OR INDEMNIFIED CLAIMS UNDER SECTION 7 (INDEMNIFICATION), IN NO EVENT WILL EITHER PARTY OR ITS AFFILIATES BE LIABLE TO THE OTHER PARTY OR ITS AFFILIATES FOR ANY SPECIAL, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES OF ANY NATURE ARISING OUT OF OR RELATED TO THIS AGREEMENT, EVEN IF SUCH PARTY WILL HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.  THE FOREGOING WILL APPLY REGARDLESS OF THE NEGLIGENCE OR OTHER FAULT OF EITHER PARTY AND REGARDLESS OF WHETHER SUCH LIABILITY ARISES IN CONTRACT, NEGLIGENCE, TORT, STRICT LIABILITY OR ANY OTHER THEORY OF LIABILITY.    EXCEPT FOR EITHER PARTY’S BREACH OF SECTION 3 (CONFIDENTIALITY AND DATA HANDLING) OR INDEMNIFIED CLAIMS UNDER SECTION 7 (INDEMNIFICATION), COMPANY’S LIABILITY UNDER THIS AGREEMENT WILL NOT EXCEED THE GREATER OF (A) THREE TIMES THE AGGREGATE AMOUNTS PAID BY EXPEDIA HEREUNDER; OR (B) ONE MILLION US DOLLARS (US$1,000,000).  UNDER NO CIRCUMSTANCES WILL EXPEDIA, ITS AFFILIATES AND/OR RELATED COMPANIES BE LIABLE TO COMPANY OR ANY THIRD PARTY FOR AN AMOUNT GREATER THAN THE AGGREGATE AMOUNTS PAID BY EXPEDIA HEREUNDER.
6.INDEMNIFICATION.
6.1.    Indemnity.  Company agrees to defend, hold harmless, and indemnify Expedia, its Affiliates and their respective directors, officers, employees, agents, and assigns (“Indemnified Parties”), from and against any and all claims, suits, actions, demands, and proceedings of any kind threatened, asserted or filed against Expedia and/or any Expedia Indemnified Party by any third party (collectively "Claims"), and any damages, losses, expenses, liabilities or costs of any kind, (including but not limited to reasonable attorneys' fees, witness fees and court costs) incurred in connection with such Claims (including those necessary to successfully establish the right to indemnification), arising out of or relating to: (a) bodily injury or death to any person caused by Company or anyone acting on behalf of Company; (b) loss, disappearance, or damage to property of any person caused by Company or anyone acting on behalf of Company; (c) any breach or alleged breach of its confidentiality obligations hereunder; (d) any breach or alleged breach of the warranties in Sections 4.1(c), 4.2 or 4.3.

            
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6.2.    Procedure.  Expedia will have the right to approve the counsel selected by Company for defense of the Claims.  Expedia will provide Company reasonably prompt written notice of any such Claims and provide Company with reasonable information and assistance, at Company’s expense, to help Company to defend such Claims.  Company will not have any right, without Expedia’s written consent, to settle any such claim if such settlement arises from or is part of any criminal action, suit or proceeding or contains a stipulation to or admission or acknowledgment of, any liability, infringement or wrongdoing on the part of Expedia or its Affiliates or otherwise requires Expedia or its Affiliates to take or refrain from taking any material action.  
7.TERM AND TERMINATION.
7.1.    Term.  The term of this Agreement (the “Term”) will commence on the Effective Date and will continue for one (1) year thereafter, unless earlier terminated.  Expedia may terminate this Agreement or any or all of the Services for convenience upon five (5) days prior written notice to Company.  Either party may terminate this Agreement immediately (a) upon the other party's material breach that is not cured within twenty (20) days after notice of such breach; and (b) if the other party becomes insolvent, files a petition for bankruptcy or commences or has commenced against it proceedings related to bankruptcy, receivership, reorganization or assignment for the benefit of creditors.  
7.2.    Effect of Termination.  Following any termination or expiration of this Agreement, (a) Company will not be obligated to continue performing any such terminated Services, (b) Expedia will pay to Company all undisputed Services Fees earned prior to termination (c) each party will return any Confidential Information or property of the other party within ten (10) days from the date of such termination, and (d) the terms and conditions of Sections 2.1 and 3-12 will survive such termination or expiration of this Agreement.
8.RECORDS AND AUDIT.  During the Term and for a period of one (1) year thereafter, Company will keep all usual and proper records related to this Agreement.  Expedia may, upon one (1) weeks’ notice, audit Company’s records and consult with Company's accountants for the purpose of verifying Company’s compliance with the terms of this Agreement, provided that any such audits will be conducted during normal business hours in such a manner as to not unreasonably interfere with the normal business operations of Company.  Any such audit will be paid for by Expedia unless such audit reveals an over-billing of one percent (1%) or more between amounts billed to Expedia and Company’s records, in which case Company will to reimburse Expedia for the costs associated with the audit.  Company agrees to promptly correct any deficiencies detected in the audit and will promptly refund any overpayments disclosed by such an audit, or Expedia may, at its election, set off any such overpayment against any amounts subsequently due by Expedia to Company. 
9.GOVERNING LAW; ATTORNEYS’ FEES.  This Agreement will be interpreted, construed and enforced in all respects in accordance with the laws of the State of Washington, without reference to its choice of law principles.  Any legal action or proceeding arising under this Agreement will be brought exclusively in the federal or state courts located in King County, Washington, and the parties hereby consent to the personal jurisdiction and venue therein.  In any action, suit or proceeding to enforce any right or remedy under this Agreement or to interpret any provision of this Agreement, the prevailing party will be entitled to recover its reasonable attorneys' fees, court costs and other expenses from the other party.  
10.NOTICE.  All notices, authorizations, and requests in connection with this Agreement will be deemed given: (a) three (3) days after they are deposited in the U.S. mails, postage prepaid, certified or registered, return receipt requested; (b) one (1) days after they are sent by air express courier, charges prepaid, (c) on the date sent by facsimile (with confirmation of transmission); (d) when received by the addressee if sent by a nationally recognized courier from outside the US (receipt requested), in each case to the address set forth above or to such other address as the party to 

            
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receive the notice or request so designates by written notice to the other.  All notices to Expedia must be copied for the attention of Expedia’s General Counsel.
11.NO PUBLICITY.  Company shall not without Expedia's prior written approval, (a) issue or make, or permit to be issued or made, any public communication of any kind regarding this Agreement or the relationship of the parties, or (b) use the name, trade name, service marks, trademarks, trade dress or logo of Expedia, including in any Company customer list.  Requests for approval should be made to Company’s main Expedia contact but must be authorized by Expedia’s press team.  All authorized use of Expedia branding must follow the brand guidelines provided by Expedia.    
12.GENERAL.  This Agreement inures to the benefit of Expedia and its successors and assigns.  Company may not assign any right or interest in this Agreement, nor delegate the performance of any of its obligations, without Expedia's prior written consent.  Expedia's approval of assignment or subcontract will not relieve Company from its obligations under this Agreement.  This Agreement is non-exclusive and nothing herein will be construed as creating a minimum commitment for business on the part of Expedia to Company.  Nothing in this Agreement will be construed as creating an employer-employee, agency, joint venture or partnership relationship.  Company has no authority to bind or otherwise obligate Expedia in any manner.  Company agrees that it is responsible for all of its’ own insurance coverage and that it shall maintain the requisite insurance coverage as required by all applicable laws and as necessary to meet its’ obligations under this Agreement. The insurance coverage(s), which covers commercial general liability and professional liability, must not be less than the annual fees under this Agreement.  Upon request, Company agrees to furnish proof of insurance coverage. This Agreement, and any agreement specifically incorporated herein by reference, contains the entire agreement between the parties, and no promises, provisions, terms, warranties, conditions or obligations whatsoever, whether express or implied, other than herein set forth, will be binding upon either party.  No waiver of any provision of this Agreement will be valid unless made in writing and signed by the waiving party.  No failure or delay to enforce any provision of this Agreement shall preclude a party from so enforcing at a later date.  This Agreement is not valid or binding unless signed by an authorized representative of Expedia.  In the event that any Deliverables are shipped or provided outside of the United States, Company will be responsible for all compliance with export laws and any customs obligations. Any subsequent additions, deletions or modifications to this Agreement will not be binding upon the parties unless the same are mutually agreed upon and incorporated herein in writing signed by Expedia.  

	
		
	HOMEAWAY.COM, INC.

By:    /s/ John Kim            
Name:   John Kim            
Title:    President            
Signature Date:    4/29/17            
	KEYSTONE STRATEGY LLC

By:    /s/ Jeff Marowits            
Name:    Jeff Marowits            
Title:    Partner               
Signature Date:    4/26/2017         

            
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Statement of Work to Services Agreement

	
		
	SOW Effective Date
	April 1, 2017

	Entity
	HomeAway.com, Inc.

	Address for Invoices

	1011 W. Fifth Ave, Suite 300
Austin, TX 78703
--

	Company Contact Details
	Name:  Kimmy Wynter

	Email address:   --

	Telephone number:   --

		
	A.
	Description of Services and Specifications:

Susan Athey will provide advisory services to HomeAway.com, Inc. for marketplace and economic studies. 
        
B.    Personnel:  The following consultant shall be assigned to provide the Services: 
Susan Athey 

C.    SOW Term:
The Services shall commence on the SOW Effective Date and shall continue until the earlier of: i. completion of the Services, ii. Termination of the Agreement or the SOW as provided in the Agreement, or iii. March 30, 2018.
D.    Services Fees and Payment Terms:
Fees:
For Services performed, Expedia will pay Company a quarterly retainer of twenty four thousand U.S. dollars (USD$24,000).  Consultant may engage Company resources, other third parties or additional experts whose time and services may, in her discretion, be necessary to accomplish the above-stated economic services.  
Total Fees under this Agreement are not to exceed one hundred thousand dollars (USD$100,000) during any period of twelve (12) consecutive months.

            
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Payment Terms:
Company will invoice Expedia on a quarterly basis and all invoices will be paid in accordance with the terms of the Agreement. 
Expedia will reimburse Company for the reasonable and necessary out-of-pocket travel expenses incurred by Company in connection with the Services performed under this Agreement including, but not limited to, air and surface transportation, lodging, car rental, and meals (the “Travel Expenses”), provided that: (a) such Travel Expenses are approved in advance by  Expedia; (b) all travel and travel arrangements are made in full compliance with Expedia's travel policies and guidelines in effect at the time of such travel; and (c) appropriate expense documentation is submitted to Expedia in accordance with Expedia’s expense reimbursement process.
D.    Additional Terms:
Not applicable. 

	
		
	HOMEAWAY.COM, INC.

By:    /s/ John Kim            
Name:   John Kim            
Title:    President            
Signature Date:    4/29/17            
	KEYSTONE STRATEGY LLC

By:    /s/ Jeff Marowits            
Name:    Jeff Marowits            
Title:    Partner               
Signature Date:    4/26/2017         

            
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 Exhibit 4.3 

BT GROUP PLC 
  

 
 BT GROUP INCENTIVE SHARE PLAN

  
  

As approved by the Board on 14 April 2011 and approved by ordinary resolution of Shareholders in general meeting on 13 July 2011 and
amended by the Remuneration Committee on 28 October 2014, on 9 July 2015 and on 25 October 2016. 
 Expiry date 13 July
2021 

 THE RULES OF THE BT GROUP INCENTIVE SHARE PLAN 

CONTENTS 
  

							
	 	 	 	  	Page	 
	1.	 	How the Plan will operate	  	 	1	 
			
	2.	 	Performance targets	  	 	2	 
			
	3.	 	Limit on the number of Shares which can be issued and Treasury Shares which can be used	  	 	3	 
			
	4.	 	Rights in relation to Shares prior to the Vesting of an Award	  	 	4	 
			
	5.	 	General offer, scheme of arrangement or voluntary winding-up of the Company	  	 	6	 
			
	6.	 	Ceasing to be in Employment during the Incentive Period	  	 	9	 
			
	7.	 	The end of the Incentive Period	  	 	11	 
			
	8.	 	Transfer of Shares	  	 	12	 
			
	9.	 	Amending the Plan	  	 	12	 
			
	10.	 	General	  	 	13	 
		
	US Appendix	  	 	16	 
		
	Definitions Appendix	  	 	20	 

 THE RULES OF THE BT GROUP INCENTIVE SHARE PLAN 

 

	1.	HOW THE PLAN WILL OPERATE 

  

	1.1	Policies set by the Board 

 The Board will, from time to time, set the policies
for the Company’s operation and administration of the Plan within the terms of the Rules, which may include the determination of: 
  

	 	1.1.1	Eligible Executives who will be eligible from time to time for the grant of an Award; 

  

	 	1.1.2	the performance target on the Vesting of Awards, and whether or not the performance target has been met; 

  

	 	1.1.3	the Incentive Period for each Award; 

  

	 	1.1.4	the maximum amount of an Eligible Executive’s Award; 

  

	 	1.1.5	how Awards are granted; and 

  

	 	1.1.6	the extent to which Awards will Vest when Participants cease Employment. 

  

	1.2	When Awards will be granted 

 An Award can be granted at any time provided that
the Date of Grant of an Award is not during a Closed Period. 
  

	1.3	Awards personal to Participants 

 Awards cannot be transferred, assigned, charged
or otherwise disposed of. On the death of a Participant, his Awards can be transmitted to his personal representatives. A Participant can renounce his Award within 30 days following the Date of Grant and, to the extent renounced, the Award will be
treated as if it had never been granted. If a Participant purports to transfer, assign, charge or otherwise dispose of his Award otherwise than as permitted by this Rule 1.3, his Award shall immediately lapse. 

 

	1.4	How Awards are granted 

 The Company will, from time to time and at its
discretion, grant Awards or request the Trustee to grant Awards to one or more recommended Eligible Executives, in accordance with the Rules. 
  

	1.5	Award certificate 

  

	 	1.5.1	When an Award is granted to a Participant, the Participant will, as soon as administratively practicable, receive an Award certificate specifying the basis on which the Award may Vest in accordance with the Rules, and
whether or not the Award is subject to Rule 7.3. An Award certificate will be in such form as the Company may determine from time to time. 

  
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	 	1.5.2	If within three months after the Date of Grant a Participant fails to sign and return a copy of the Award certificate to the Company acknowledging his or her agreement to be bound by the terms of the Plan or fails to
indicate in writing their acceptance of the Award and to be bound by the terms of the Plan, which may include indicating acceptance in electronic form through an online facility, such method being at the Company’s discretion the Award shall
(unless the Remuneration Committee determines otherwise) lapse and shall be treated as if it had never been granted. 

  

	1.6	Holding period 

  

	 	1.6.1	At its discretion and subject to Rules 1.6.2 and 1.6.3 below, the Company may grant an Award subject to a holding period starting on the date on which the Award Vests and ending on the second anniversary of such Vesting
date (unless the Remuneration Committee selects a different period of time). During any such holding period, the Participant will not be permitted to sell, assign, charge, transfer or otherwise dispose of the
after-tax number of Shares under the Vested Award. The Participant will, if requested by the Company and as a condition of Vesting, enter into such agreement as the Company may require to give effect to the
holding period and enter into any election with his employing company in respect of tax on the Award. For the purposes of this Rule 1.6.1, the after-tax number of Shares under the Vested Award shall
mean the number of Shares the subject of the Award which has Vested less the number of Shares as is necessary to be sold to discharge the Participant’s Tax Liability in respect of the Vesting of the Award. 

 

	 	1.6.2	Any holding period imposed pursuant to Rule 1.6.1 above shall not apply to any Award, or shall cease to apply if the Award has already Vested, where the circumstances set out in Rules 5.1, 5.4 or 5.6 apply.

  

	 	1.6.3	Unless the Remuneration Committee in its discretion determines otherwise at the date of cessation of Employment, any holding period imposed pursuant to Rule 1.6.1 above shall continue to apply to any Award, regardless
of whether it has Vested or not, where the circumstances set out in Rules 6.2, 6.3, 6.4 or 6.6 apply. 

  

	2.	PERFORMANCE TARGETS 

  

	2.1	Awards and performance targets 

 An Award will be granted subject to a performance
target selected by the Remuneration Committee which will, subject to the relevant provisions under the Rules, have to be met before the Award can Vest. The grant or Vesting of an Award can be subject to any additional terms and conditions the
Company considers 

  
 2 

 appropriate. The performance target and any additional terms and conditions which the Vesting of
an Award is subject to will be specified at the Date of Grant. If Awards are exchanged under Rule 5.7 the performance target can be varied at the discretion of the Remuneration Committee to take account of this. 

If an event or transaction occurs which causes the Company to consider that the performance target subject to which a subsisting Award has been
granted is no longer appropriate, the Company may substitute or vary the performance target in such manner (and make such consequential amendments to the rules) as: 
  

	 	(a)	is reasonable in the circumstances; and 

  

	 	(b)	produces a fairer measure of performance and is neither materially more nor less difficult to satisfy. 

The subsisting Award shall then take effect subject to the performance target as so substituted or varied. 

 

	2.2	Different performance targets can apply to different Eligible Executives 

 Awards
can be subject to different performance targets for each Eligible Executive. 
  

	3.	LIMIT ON THE NUMBER OF SHARES WHICH CAN BE ISSUED AND TREASURY SHARES WHICH CAN BE USED 

  

	3.1	The limit for all Shares issued and Treasury Shares used under the Plan 

 The
number of Shares which can be allocated under the Plan on any day, when aggregated with the number of Shares allocated in the previous 10 years under: 
  

	 	3.1.1	any other Employees’ Share Scheme, cannot exceed 10 per cent. of the ordinary issued share capital of the Company from time to time; and 

 

	 	3.1.2	any other Employees’ Share Scheme operated on a selective basis, cannot exceed 5 per cent. of the ordinary issued share capital of the Company from time to time. 

 

	3.2	Meaning of allocation and exclusion from these limits 

 The references in this
Rule 3 to the “allocation” of Shares mean, in the case of any share option plan, the placing of unissued Shares or (for so long as UK institutional shareholders recommend) Treasury Shares under option and, in the case of any other
Employees’ Share Scheme, the issue and allotment of Shares, or (for so long as UK institutional shareholders recommend) the transfer of Treasury Shares. For the purposes of the limit in this Rule 3: 

 

	 	3.2.1	Shares where the right to acquire such Shares was released, cancelled or lapsed without being exercised will be ignored; and 

  
 3 

	 	3.2.2	to the extent that the Vesting of Awards is to be satisfied by the transfer of Shares other than Treasury Shares, already in issue, those Awards will not be treated as granted over unissued Shares or Treasury Shares.

  

	3.3	Adjustment to Shares to be taken into account 

 Where Treasury Shares transferred,
or Shares issued, under the Plan or any other Employees’ Share Scheme of the Company are to be taken into account for the purposes of any of the limits in this Rule 3 and a Variation in the equity share capital of the Company has taken place
between the date of transfer or issue of any such Shares and the date on which any such limit is to be calculated, the number of such Shares which will be taken into account for the purposes of any such limit will be adjusted in such manner as the
Company considers appropriate to take account of the Variation. 
  

	3.4	The individual limit 

 The Remuneration Committee will, from time to time, set an
individual limit on the Market Value (at the Date of Grant) of the Shares the subject of an Award granted to a Participant on an annual basis. This limit cannot be exceeded without the prior approval of the Remuneration Committee. 

 

	4.	RIGHTS IN RELATION TO SHARES PRIOR TO THE VESTING OF AN AWARD 

  

	4.1	Voting rights, dividends and other rights 

 A Participant has no voting rights
attaching to the Shares the subject of his Award, nor a right to any dividends nor any other rights attaching to the Shares the subject of such Award prior to the Vesting of the Award in respect of those Shares. However, the Company may, or the
Trustee may on the recommendation of the Company, increase the number of Shares the subject of a Participant’s Award after any dividend has been paid in relation to the Shares. Any such increase will be made as follows: 

 

	 	4.1.1	in the case of a dividend in specie paid in order to effect a demerger of the Company, such dividend shall be retained or reinvested as appropriate (net of taxes and, if applicable, associated costs) so that it
comprises only shares in the Employing Company; or 

  

	 	4.1.2	in the case of any dividend paid in any other circumstances, the Award shall be increased by an appropriate number of Shares unless the Company recommends otherwise 

and in either case, the number of shares by which the Award is increased must have, unless Rule 4.3 applies, a Market Value on the date of
increase which is as close as possible equal in value to the aggregate dividend (net of any taxes) paid in respect of the same number of Shares as those under the Award. 

  
 4 

	4.2	Events which affect the share capital of the Company 

 Subject to Rule 4.3, if
there is a Variation affecting the share capital of the Company prior to the Vesting of an Award, if the Company thinks it appropriate it, or the Trustee on the recommendation of the Company, may adjust the number of Shares the subject of that Award
.. Any Participant whose Award is adjusted will be notified in writing of any such adjustment. 
  

	4.3	A Variation which is a demerger of the Company 

 If there is a Variation which is
a demerger of the Company, if the Company thinks it appropriate it, or the Trustee on the recommendation of the Company, may adjust an Award so as to be over shares in the Employing Company (“the Adjusted Award”). Each Adjusted Award will
be equivalent to the Award which was adjusted (“the Unadjusted Award”) prior to the adjustment. An Adjusted Award will not be regarded as equivalent to an Unadjusted Award unless: 

 

	 	4.3.1	it is governed by the Rules in effect immediately before the preservation of the Unadjusted Award; and 

  

	 	4.3.2	the total Market Value of the shares the subject of the Unadjusted Award is equal to the total Market Value immediately after the adjustment of the shares the subject of the Adjusted Award, calculated by reference to an
averaging of the relevant Market Value, as specified by the Company or as recommended to the Trustee, as the case may be. 

The provisions of the Plan shall, for this purpose, be construed as if the Adjusted Awards were granted under the Plan at the same time as the
Unadjusted Awards. References to the “Company” shall, in relation to the Adjusted Award, be taken as references to the Employing Company and references to “Share” shall be taken as references to a fully-paid share in the
Employing Company. The Company will procure the Trustee’s agreement to any amendment to the applicable employee share ownership trust to give effect to this Rule 4.3. 
  

	4.4	Malus and claw back 

  

	4.4.1	If, subsequent to the grant of an Award (but prior to the Vesting of an Award), facts become known to the Remuneration Committee which, in the absolute discretion of the Remuneration Committee, would justify a reduction
in the number of Shares under the Award, the Remuneration Committee shall have the discretion to reduce (including to nil) the number of Shares under the Award to take account of this. For the avoidance of doubt if the Remuneration Committee
exercises this discretion, the Award shall be deemed to have been granted over the lower number of Shares (or none, as the case may be) and the Vesting of the Award in accordance with the Rules will be by reference to this reduced number of Shares
(if any). 

  
 5 

	4.4.2	In respect of Awards granted on or after 18 June 2015 if, within the two year period following the Vesting of an Award, facts become known to the Remuneration Committee which, in the absolute discretion of the
Remuneration Committee, would so justify, the Remuneration Committee will have the discretion to require a Participant to transfer or pay to the Company or such other person as the Company may direct within 30 days after a written demand from the
Company the number of Shares (not exceeding the number of Vested Shares under the Participant’s Award at the date of Vesting) or monetary amount with a value to be determined in the Remuneration Committee’s absolute discretion. If the
Participant fails to transfer the Shares or pay the monetary amount specified by the Remuneration Committee in accordance with this Rule 4.4.2 when first requested to do so, the Participant will indemnify the Company against any costs and expenses
(including legal fees) that the Company incurs in enforcing this Rule 4.4.2. 

  

	4.4.3	The circumstances in which the Remuneration Committee may consider that it is appropriate to exercise its discretion under Rule 4.4.2 include but are not limited to the following: 

 

	 	(i)	behaviour by a Participant which fails to reflect the Company’s governance and business values; 

  

	 	(ii)	material adverse change in the financial performance of the Company or any division in which the Participant works and/or worked; 

  

	 	(iii)	a material financial misstatement of the Company’s audited financial accounts (other than as a result of a change in accounting practice); 

 

	 	(iv)	misconduct of a Participant which results in or is reasonably likely to result in reputational damage to the Company; 

  

	 	(v)	a material failure in risk management; 

  

	 	(vi)	negligence or gross misconduct of a Participant; and/or 

  

	 	(vii)	fraud effected by or with the knowledge of a Participant. 

  

	4.4.4	If the Remuneration Committee exercises its discretion under Rule 4.4.1 or Rule 4.4.2, it shall confirm this in writing to each affected Participant and, if necessary, the Trustee. 

 

	5.	GENERAL OFFER, SCHEME OF ARRANGEMENT OR VOLUNTARY WINDING-UP OF THE COMPANY 

  

	5.1	General offer 

 If, before an Award has Vested, an offeror (either alone or
together with any party acting in concert with him) obtains Control of the Company as a result of a general offer to acquire the whole of the issued ordinary share capital of the Company (or such part of it which is not at the time owned by the
offeror and any party acting in concert with the offeror) a Participant’s Award will Vest as soon as the change of Control takes effect, but only to the extent specified by the Remuneration Committee in accordance with Rule 5.2. 

 

	5.2	The discretion of the Remuneration Committee 

 The Remuneration Committee will
confirm as soon as practicable after the general offer has been made the minimum extent to which an Award may Vest, to the extent that the performance target has been met up to the change of Control taking effect. Subject to this, the Remuneration
Committee may in its absolute discretion decide to take other factors into account, which it believes to be relevant in permitting the Award to Vest beyond the extent to which the performance target has been met. 

  
 6 

	5.3	Extension to Participants of general offer 

 The Company will use its best
endeavours to procure that to the extent a Participant’s Award Vests in accordance with Rule 5.1, the offeror will make an offer to acquire from the Participant his Shares on the same terms as Shares of the same class were acquired under the
general offer. 
  

	5.4	Scheme of arrangement 

 If, before an Award has Vested, the court directs that a
meeting of the holders of Shares should be convened under Section 899 of the Companies Act 2006 to consider a scheme of arrangement, a Participant’s Award will Vest on the date the scheme of arrangement is sanctioned by the court, but only
to the extent specified by the Remuneration Committee in accordance with Rule 5.5. If however, the purpose and effect of the scheme of arrangement is to create a new holding company for the Company, where such holding company would, following the
scheme of arrangement, have substantially the same shareholders and proportionate shareholdings as those of the Company immediately prior to the scheme of arrangement, Rule 5.7 may, with the consent of the Board, apply. If it does apply, Awards will
not Vest under this Rule 5.4. 
  

	5.5	The discretion of the Remuneration Committee 

 The Remuneration Committee will
confirm as soon as practicable after the date of the court’s direction the minimum extent to which an Award may Vest, to the extent that the performance target has been met up to the date the scheme of arrangement is sanctioned by the court.
Subject to this, the Remuneration Committee may decide to take other factors into account, which it believes to be relevant in permitting the Award to Vest beyond the extent to which the performance target has been met. 

 

	5.6	Voluntary winding-up 

 If there is a
resolution for a member’s voluntary winding-up of the Company, the Awards will Vest in full conditionally on the resolution being passed. 

 

	5.7	The exchange of Awards 

 If, before an Award has Vested, any company (the
“Acquiring Company”) obtains Control of the Company in pursuance of a compromise or arrangement sanctioned by the court under Section 899 of the Companies Act 2006 and the Acquiring Company has agreed that the outstanding Awards may
be exchanged under this Rule 5.7, the Company may determine that an Award shall be exchanged under this Rule 5.7. On this basis, Participants’ Awards (“Old Awards”) will be automatically surrendered in consideration of the grant to
Participants of new awards (“New Awards”) which, in the opinion of the Company, are equivalent to the Old Awards (before the change of Control) but relate to shares in a different company. The New Awards will not be regarded as equivalent
to the Old Awards unless: 

  
 7 

	 	5.7.1	they are governed by the Rules in effect immediately before the release of the Old Awards; and 

  

	 	5.7.2	the total Market Value of the Shares the subject of the Old Awards is equal to the total Market Value immediately after the release of the shares the subject of the New Awards. The provisions of the Plan will, for this
purpose be constructed as if the New Awards were granted under the Plan at the same time as the Old Awards. 

 References to
Shares will, in relation to the New Award, be taken as references to shares of the company whose shares are under New Awards. References to the Company shall be taken to be references to the company whose shares are under the New Awards, where
appropriate. The New Awards will not Vest/lapse if Rule 5 applies following and in respect of the change of Control which led to the grant of the New Awards. The Company will procure the Trustee’s agreement to any amendment to the applicable
employee share ownership trust to give effect to this Rule 5.7. This Rule 5.7 will only apply if the purpose and effect of the scheme of arrangement is to create a new holding company for the Company and the Board consents, as set out in Rule 5.4.

  

	5.8	Cessation of Employment following a change of Control 

 If, at any time within the
period of 12 months following the date of any change of Control of the Company (other than a change of Control as a consequence of a scheme of arrangement under Section 899 of the Companies Act 2006 the effect of which was to create a new
holding company for the Company, where such holding company had, following the scheme of arrangement, substantially the same shareholders and proportionate shareholdings as those of the Company immediately prior to the scheme of arrangement), a
Participant’s Employment: 
  

	 	5.8.1	is terminated by his employer for a reason other than misconduct or poor performance; or 

  

	 	5.8.2	ceases following the Participant’s resignation because the nature of his duties are such that the Participant reasonably believes that he has lesser duties and responsibilities than before the change of Control
which constitute a material breach of the Participant’s employment contract, 

 the Participant will be entitled to
receive an amount which is equal in value to the difference between the aggregate Market Value of the Shares he became entitled to when his Award Vested under Rule 5.1 or Rule 5.4 and the aggregate Market Value of the Shares he would have become
entitled to had the Award Vested at that time as if the performance target had been met in full. For the purposes of this Rule 5.8, the Market Value used shall be the Market Value of a Share as at the date his Award Vested. Any amount payable under
this Rule 5.8 shall be payable, subject to any deduction required by law to be made, within thirty days after the cessation of Employment concerned and in such currency as the Company shall determine in its absolute discretion. 

  
 8 

	6.	CEASING TO BE IN EMPLOYMENT DURING THE INCENTIVE PERIOD 

  

	6.1	Ceasing to be in Employment: generally 

 Unless otherwise provided in the Rules,
if a Participant ceases to be in Employment before the end of the Incentive Period, all his Awards will lapse in full on the date he so ceases. Notwithstanding any other provision in the Rules, no Award may Vest more than ten years after the Date of
Grant. 
  

	6.2	Ceasing to be in Employment because of death, injury, ill health or disability 

If a Participant ceases or is to cease to be in Employment before the end of the Incentive Period because of death, injury, ill health or
disability: 
  

	 	6.2.1	in respect of Awards the Incentive Period for which will end less than 12 months from the date the Participant so ceases Employment, those Awards will Vest on the date the Participant so ceases Employment; and

  

	 	6.2.2	in respect of all other Awards, the Company may, at its discretion, Vest, or recommend the Trustee to Vest, as soon as possible, all or part of any Award and/or preserve all or part of any Award to the extent that it is
not Vested immediately. The Award, to the extent that it is preserved, must be preserved until the end of the Incentive Period and will continue to be subject to the Rules. To the extent that the Company or the Trustee has not exercised its
discretion to Vest or preserve all or part of an Award, it will lapse on the date the Company, or the Trustee, confirms its decision (as the case may be). 

  

	6.3	Ceasing to be in Employment because of Redundancy 

 If a Participant ceases or is
to cease to be in Employment before the end of the Incentive Period because of his Redundancy, all his Awards will lapse on the date he so ceases. The Company may, however, at its discretion, Vest, or recommend the Trustee to Vest, as soon as
possible, all or part of any Award and/or preserve all or part of any Award to the extent that it is not Vested immediately. The Award, to the extent that it is preserved, must be preserved until the end of the Incentive Period and will continue to
be subject to the Rules. To the extent that the Company or the Trustee has not exercised its discretion to Vest or preserve all or part of an Award, it will lapse on the date the Company, or Trustee confirms its decision (as the case may be). 

 

	6.4	Ceasing to be in Employment because of the sale of a company or business 

 If a
Participant ceases to be in Employment before the end of the Incentive Period because the company in the Group which employs him ceases to be a Participating Company or an Associated Company or because of the transfer or sale of the undertaking (or
part of the undertaking) in which he is employed to a person who is neither a Participating Company nor an Associated Company, all his Awards will lapse on the day he so ceases. The Company may however, at its discretion, Vest, or 

  
 9 

 recommend the Trustee to Vest, as soon as possible, all or part of any Award and/or preserve all
or part of any Award to the extent that it is not Vested immediately. The Award, to the extent that it is preserved, must be preserved until the end of the Incentive Period and will continue to be subject to the Rules. To the extent that the Company
or the Trustee has not exercised its discretion to Vest or preserve all or part of an Award, it will lapse on the date the Company, or the Trustee, confirms its decision (as the case may be). 

 

	6.5	Circumstances when a performance target will be treated as if it has been waived 

If a Participant’s Award is to Vest under Rule 6, any performance target which applies to its Vesting will be treated as if it had been
waived, unless the Company decides otherwise. If the Company does decide otherwise, Awards will, at the discretion of the Company, and when the relevant event in Rule 6 takes place, either lapse in part and/or, to the extent that they do not lapse,
they will be preserved or Vest on whatever basis the Company decides. 
  

	6.6	Ceasing to be in Employment in other circumstances 

 If, before the end of the
Incentive Period, a Participant gives or is given notice to leave Employment or ceases to be in Employment without any notice having been given in any circumstances other than the ones referred to in Rule 6.2, Rule 6.3 or Rule 6.4, his Award will
lapse on that date, unless the Company decides otherwise. 
  

	6.7	Change of circumstances of Employment - deferral of Vesting and lapse provisions 

If a Participant ceases to be in Employment before the end of the Incentive Period, but continues to provide services to the Group or becomes
employed by an Associated Undertaking, the Company may decide that the Participant is deemed not to have ceased Employment and that his Awards will continue to be held subject to the Rules. Rules 5 to 6 will apply when he subsequently ceases to
provide services to the Group, or when he ceases to be employed by an Associated Undertaking and is not re-employed by a member of the Group, or in such other circumstances as the Company may determine. 

 

	6.8	Exercising discretion to preserve/Vest 

 If the Company or the Trustee decides to
exercise any discretion it has under this Rule 6 as regards Vesting or preservation of an Award it must do so not later than the date which is three months after the date the Participant ceases Employment, failing which the Award will be treated as
lapsing in full on the date he so ceases. In the three month period following a Participant ceasing Employment, an Award will not be capable of Vesting under any other provision of the Rules, unless the Company or the Trustee exercises its
discretion to preserve an Award. 
  

	6.9	The effect of the lapsing of Awards 

 To the extent that a Participant’s
Award lapses, he is not entitled to any Shares which are the subject of that Award. 

  
 10 

	7.	THE END OF THE INCENTIVE PERIOD 

  

	7.1	Where all or part of the Award is subject to a performance target which has been met 

At the end of the Incentive Period and to the extent that an Award has not already Vested under Rule 5 or Rule 6, the Remuneration Committee,
in its absolute discretion, will decide as soon as practically possible to what extent the performance target relevant to each Award has been met. To the extent that the Remuneration Committee decides that it has been met, the Award will Vest
(subject to Rule 7.3) as soon as practically possible following the Remuneration Committee’s decision. The relevant number of Shares will be transferred as soon as practicable to a Participant who up until the end of the Incentive Period: 

 

	 	7.1.1	was in Employment; or 

  

	 	7.1.2	was not in Employment but to whom the Shares can still be transferred because of Rule 6. 

 If
the performance target is one which provides for Vesting in proportion to the extent that the performance target has been met, the Award will Vest in proportion to the extent that the performance target has, in the Remuneration Committee’s
view, been met at the end of the Incentive Period. 
  

	7.2	If the performance target has not been met 

 If the Remuneration Committee decides
that the performance target which applies to an Award has not been met at the end of the Incentive Period, the Awards will lapse on the date the Remuneration Committee so confirms. 

 

	7.3	Deferral of Vesting in respect of specified Participants 

 A Participant’s
Award may be granted subject to the Remuneration Committee’s discretion to Vest his Award (to the extent that the performance target has been met) as to some, but not all of the Shares the subject of that Award as soon as practicable following
the end of the Incentive Period. If a Participant’s Award was granted on this basis, the Remuneration Committee will decide at the same time as it exercises its discretion under Rule 7.1 what proportion of the Award will Vest thereafter and
when such proportions shall Vest (the “Deferred Award”) PROVIDED THAT if a Participant ceases Employment before the Deferred Award has Vested, it shall Vest in full on the date he so ceases Employment. The Remuneration Committee’s
decision to postpone the Vesting of all of the Shares under the Award will be taken based on the extent to which any awards granted to the Participant under the BT Executive Share Plan, the BT Deferred Bonus Plan, the BT Group Deferred Bonus Plan
and the BT Group Retention Share Plan also vests in the financial year of the Company in which the end of the Incentive Period falls. The Rules will continue to apply in respect of any part of an Award which has not yet Vested. 

  
 11 

	8.	TRANSFER OF SHARES 

  

	8.1	When an Award has Vested 

 When an Award has Vested, the Participant will be
entitled to Shares the subject of that Award. The number of Shares he is entitled to (which will be transferred to the Participant as soon as reasonably practicable) will depend on any exercise of the Remuneration Committee’s decision under
Rule 7.3, and the extent to which any applicable performance target has been met. It will also be subject to any withholdings in accordance with Rule 8.2 that may be necessary on account of a Participant’s Tax Liability in respect of the Award.

  

	8.2	Sale of Shares to satisfy a Participant’s Tax Liability 

 Unless the
Participant makes arrangements (satisfactory to the Company) to provide payment in respect of his Tax Liability, the Company or any relevant company in the Group will make arrangements to sell on behalf of the Participant such number of Shares the
subject of the Award which has Vested as is necessary to discharge the Tax Liability. 
  

	9.	AMENDING THE PLAN 

  

	9.1	The Company has discretion to amend the Rules 

 Subject to the rest of this Rule
9, the Company can amend the Rules at any time. The Trustee will be notified of any amendment to the Rules. 
  

	9.2	Additional sections 

 The Company can adopt additional sections of the Rules
applicable in any jurisdiction under which Awards may be subject to as additional and/or modified terms and conditions, having regard to any securities, exchange control or taxation laws, which may apply to the Participant, the Company, any
Participating Company or Associated Company. Any additional sections must conform to the basic principles of the Plan and must not enlarge to the benefit of Participants the limits in the Rules. 

 

	9.3	No abrogation of existing rights 

 No amendment will be made under Rule 9.1 which
would adversely and materially affect the existing rights of a Participant unless it is made with his consent or by a resolution passed as if the Awards constituted a separate class of share capital and the provisions of the Articles of Association
of the Company and of the Companies Act 2006 relating to class meetings (with the necessary amendments) applied to that class. 
  

	9.4	Shareholder approval 

 No amendment to the advantage of Participants (except for
an amendment which could be included in an additional section adopted under Rule 9.2) can be made to the provisions in the Rules (if any) relating to: 

  
 12 

	 	9.4.1	who can be a Participant; or 

  

	 	9.4.2	the number of Shares which can be allocated under the Plan; or 

  

	 	9.4.3	the basis for determining a Participant’s entitlement to and the terms of the Shares and any adjustment in the event of a Variation 

without the approval by ordinary resolution of the Company in general meeting, except minor amendments to benefit the administration of the
Plan, to take account of a change in legislation or to obtain or maintain favourable tax, exchange control or regulatory treatment for Participants or Eligible Executives or for a member of the Group. 

 

	10.	GENERAL 

  

	10.1	Notices 

 Any notice or other communication in connection with the Plan
(including, if permitted, Award certificates) can be given by electronic mail or by personal delivery or by post, (in the case of a company, to its registered office and in the case of an individual to his last known address) or by any other means
which a Participating Company and its employees use to communicate with each other. Where a notice or other communication is given by first-class post, it shall be deemed to have been received 72 hours after it was put into the post properly
addressed and stamped. 
  

	10.2	Documents sent to shareholders 

 Participants may, but are not entitled to,
receive copies of any notice or document sent by the Company to the holders of Shares. 
  

	10.3	Replacement Award certificates 

 If any Award certificate is worn out, defaced or
lost, it can be replaced on such evidence being provided as may be required. 
  

	10.4	Shares to cover Awards 

 Enough Shares will be available at all times to satisfy
all Awards granted. 
  

	10.5	Administration of the Plan 

 The Plan will be administered in a manner approved by
the Company. No individual will have any authority in relation to the Plan unless that authority has been approved in accordance with the policy set by the Board. The Company’s decision on any matter concerning the Plan, including whether or
not any performance targets in relation to an Award have been met, or the interpretation of the Rules, will be final and binding. 

  
 13 

	10.6	Costs of introducing and administering the Plan 

 The costs of introducing and
administering the Plan will be borne by the Company. However, the Company may require any Participating Company to enter into such arrangement to reimburse the Company for any costs borne by the Company directly or indirectly in respect of such
Participating Company’s employees. 
  

	10.7	Termination of the Plan 

 The Plan will terminate at the end of the Plan Period or
at any earlier time the Company shall decide. Termination of the Plan will not affect the subsisting Awards of Participants. 
  

	10.8	Rights of Participants and Eligible Employees 

 Benefits under the Plan will not
be pensionable. Nothing in the Plan nor in any instrument executed pursuant to it will confer upon any person any right to continue in the employment of the Group, or will affect the right of the Company or any company in the Group to terminate the
employment of any person without liability at any time with or without cause, or will impose upon the Group or the Trustee or the Board or their respective agents and employees any liability whatsoever (whether in contract, tort, or otherwise
howsoever) in connection with: 
  

	 	10.8.1	the lapse of any Awards pursuant to the Rules; 

  

	 	10.8.2	the failure or refusal to exercise any discretion under the Rules; and/or 

  

	 	10.8.3	a Participant ceasing to be a person who has the status or relationship of an employee or executive director with the Company or any other company in the Group for any reason as a result of the termination of the
employment relationship with the Company or any other company in the Group. 

  

	10.9	Waiver of any rights 

 Any person who ceases to have the status or relationship of
an employee or executive director with the Company or any other company in the Group for any reason whatsoever (whether lawfully or unlawfully) shall not be entitled and shall be deemed irrevocably to have waived any entitlement by way of damages
for dismissal or by way of compensation for loss of office or otherwise to any sum, damages, Shares or other benefits to compensate that person for the loss of any rights, benefits or expectations under any Award, the Plan or any instrument executed
pursuant to it. If necessary, that person’s terms of employment will be varied accordingly. 
  

	10.10	The benefit of Rule 10.8 and Rule 10.9 

 The benefit of Rule 10.8 and Rule 10.9 is
given for the Company and/or the Trustee (where the Award was not granted by the Company), as appropriate for itself and as trustee and agent of the Company (if the benefit is given for the Trustee), and of all the Company’s Subsidiaries or any
of its Associated Companies or Associated Undertakings. To the extent that the Company, any Subsidiary, Associated Company 

  
 14 

 or Associated Undertaking of the Company is not party to the grant of an Award, the Company
and/or the Trustee, as appropriate, will hold the benefit of Rule 10.8 and Rule 10.9 on trust and as agent for each of them and the Company and/or the Trustee may, at their respective discretion, assign the benefit of this Rule 10.10 to any of them.

  

	10.11	Awards are subject to the Rules 

 Awards are granted incorporating and subject to
the Rules. 
  

	10.12	Articles of Association 

 Any Shares acquired on the Vesting of Awards are subject
to the Articles of Association of the Company as amended from time to time. 
  

	10.13	Governing law 

 The Rules are governed by and interpreted in accordance with the
law of England. Each Participant, the Company and any other Participating Company or Associated Company submits to the exclusive jurisdiction of the English courts in relation to any disputes arising out of or in connection with the Plan. The
Company may, in its absolute discretion, determine that another law may apply to the application of the Plan outside the United Kingdom. 

  
 15 

 THE BT GROUP INCENTIVE SHARE PLAN 

U.S. APPENDIX 
  

	1.	This Appendix constitutes the part of the Plan that will govern the grant of Awards to Participants who are subject to (or become subject to) United States Income Tax (the “U.S. Awards”). It incorporates all
the Rules as set forth above as modified in accordance with the provisions of this Appendix. 

  

	2.	How U.S. Awards will be granted 

 All U.S. Awards will be evidenced by an
instrument(s) in such form or forms as may from time to time be approved by the Company. 
  

	3.	Administration of the U.S. Awards 

 The Company shall (i) administer the U.S.
Awards in accordance with this U.S. Appendix, (ii) establish from time to time such rules and regulations as it may deem appropriate for the proper administration of the U.S. Awards and (iii) make such determinations under (including,
without limitation, factual determinations), and such interpretations of, and take such steps in connection with, the Rules, the U.S. Appendix and/or the U.S. Awards as it may deem necessary or advisable. 

 

	4.	Addition of consistent provisions: certain rights 

 Any U.S. Award may be subject
to any other provision imposed by the Company that is consistent with the purpose and intent of this Appendix. During the Incentive Period, a Participant may, in the sole authority and discretion of the Company, and subject to such terms, conditions
and limitations as the Board may determine from time to time in its sole authority and discretion, have voting and dividend rights with respect to such Participant’s U.S. Award if a certificate relating to the underlying Shares or ADSs has been
issued in the Participant’s name. 
  

	5.	Section 16 compliance 

 If any officer, director
or shareholder of the Company receives a U.S. Award and therefore becomes subject to Section 16 of the U.S. Securities Exchange Act of 1934, as amended (the “Exchange Act”), the Company shall take all appropriate action to ensure that
such U.S. Awards under this Appendix are exempt from Section 16(b) under the Exchange Act. 
  

	6.	Right to ADSs 

 The Company shall arrange for any U.S. Award to constitute a right
to or with respect to ADSs rather than Shares, in which case references to “Shares” in the Plan shall be deemed to be reference to “ADSs”, as the context may require. 

  
 16 

	7.	U.S. Withholding Taxes 

 It shall be a condition to the obligation of the Company
to deliver Shares or ADSs pursuant to any U.S. Award granted to a Participant under the Plan that the Participant pays to the Company (or the Subsidiary that employs the Participant) such amount as may be required by the Company or such Subsidiary
for the purpose of satisfying any liability for any U.S. Federal, state or local taxes of any kind required to be withheld with respect of the U.S. Award. Any U.S. Award granted under the Plan to a Participant may require the Company or permit the
Participant to elect, in accordance with any applicable rules established by the Company, to withhold or to pay all or part of the amount of such withholding taxes in Shares or ADSs. Such election may be denied by the Company in its sole discretion,
or may be made subject to certain conditions specified by the Company. Any payments made in cash under the Plan are the subject of all U.S. Federal, state or local taxes of any kind required to be withheld with respect to them. 

 

	8.	Securities Laws compliance 

 No Shares or ADSs may be issued or transferred in
connection with a U.S. Award unless the Company shall have determined that such issuance, transfer or settlement is in compliance with or pursuant to an exemption from all applicable U.S. Federal and state securities laws. 

 

	9.	Certain Definitions 

 For the purposes of the U.S. Awards, the following term
shall have the following meaning, notwithstanding any contrary provisions in the Plan:- 
 “Market Value” in relation to an
ADS means an amount equal the average of the high and low sales prices of ADSs recorded on the New York Stock Exchange on the applicable valuation date. 
  

	10.	Amendments to certain provisions of the Rules 

 In Rule 10.1 “72 hours”
shall be deleted and replaced by “7 Dealing Days”. 
  

	11.	Amendments to certain provisions of the Rules to comply with section 409A Internal Revenue Code 

Rule 4.1 
 Rule 4.1 shall
be amended by adding the following sentence to the end thereof: 
 “For the avoidance of doubt, any increase in the number of Shares
subject to a Participant’s U.S. Award pursuant to this Rule 4.1 shall not affect the settlement terms of the U.S. Award in a manner that would be inconsistent with Rule 7.3.” 

  
 17 

 Rule 5.7 

Rule 5.7.2 shall be amended by adding the following new sentence at the end thereof: 

“Such New Awards shall meet the requirements of U.S. Code Section 409A and any applicable regulations relating to substitutions and
assumptions of stock rights by reason of a corporate transaction.” 
 Rule 5.8 

Rule 5.8 shall be deleted and replaced with the following new Rules 5.8, 5.9 and 5.10: 

 

	 	“5.8	Cessation of Employment following a change of Control 

 If, at any time within the
period of 12 months following the date of any change of Control of the Company (other than a change of Control as a consequence of a scheme of arrangement under Section 899 of the Companies Act 2006 the effect of which was to create a new
holding company for the Company, where such holding company had, following the scheme of arrangement, substantially the same shareholders and proportionate shareholdings as those of the Company immediately prior to the scheme of arrangement), a
Participant’s Employment: 
  

	 	5.8.1	is terminated by his employer for a reason other than misconduct or poor performance; or 

  

	 	5.8.2	ceases following the Participant’s resignation because there has been a material diminution in the authority, duties or responsibilities in respect of the Participant’s Employment (a “Material
Diminution”) compared to before the change of Control 

 the Participant, subject to Rule 5.9, shall be entitled to
receive an amount which is equal in value to the difference between the aggregate Market Value of the Shares he became entitled to when his U.S. Award Vested under Rule 5.1 or Rule 5.4 and the aggregate Market Value of the Shares he would have
become entitled to had the U.S. Award Vested at that time as if the performance target had been met in full. For the purposes of this Rule 5.8, the Market Value used shall be the Market Value of a Share as at the date his U.S. Award Vested. Any
amount payable under this Rule 5.8 shall be payable, subject to any deduction required by law to be made, within thirty days after the cessation of Employment concerned. 
  

	 	5.9	Interpretation of Rule 5.8 

 For the purposes of Rule 5.8.2, a Participant’s
resignation will not be regarded as being due to a Material Diminution unless: 
  

	 	5.9.1	within 90 days of the Material Diminution first arising, the Participant has notified his employer of the Material Diminution; and 

  
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	 	5.9.2	the Participant’s employer has not, within 30 days of the notification under Rule 5.9.1, taken action to ensure that there is no longer a Material Diminution in respect of the Participant’s Employment.

  

	 	5.10	Compliance with U.S. Code Section 409A – General Offer; Scheme of Arrangement; Winding-Up 

In the event a U.S. Award becomes Vested prior to the end of the Incentive Period pursuant to Rule 5.1, Rule 5.4 or Rule 5.6, such U.S. Award
shall be settled and ADSs issued or transferred at a time consistent with the provisions of Rule 7.3. Any amount required to be paid to a Participant pursuant to Rule 5.8 shall be paid at a time consistent with the provisions of Rule 7.3. ADSs
transferred with respect to a U.S. Award shall not be held in, or transferred, from the Trust in violation of Code Section 409A(b)” 

Rule 6.8 
 Rule 6.8 shall
be deleted and replaced with the following new Rule 6.8: 
  

	 	“6.8	Compliance with U.S. Code Section 409A – Changes in Employment Status 

In the event a Participant’s U.S. Award Vests pursuant to Rule 6.2.1 or the Company elects to Vest all or part of an U.S. Award pursuant
to Rule 6.2.2, Rule 6.3, Rule 6.4, or Rule 6.6, such U.S. Award shall be settled and ADSs issued at a time consistent with the provisions of Rule 7.3. In no event will the Company elect to preserve or continue the U.S. Award of a Participant
pursuant to Rule 6.2.2, Rule 6.3, Rule 6.4, Rule 6.6 or Rule 6.7 in a manner that would permit the U.S. Award to be settled at a time that would be inconsistent with the provisions of Rule 7.3.” 

Rule 7.3 
 Rule 7.3 shall
be deleted and replaced with the following new Rule 7.3: 
  

	 	“7.3	No Deferral of Compensation is Permitted 

 The Rules of this Plan and the U.S.
Awards made thereunder shall be applied in a manner so as not to constitute a deferral of compensation for purposes of U.S. Code Section 409A. In particular, the periods during which holders of U.S. Awards may receive Shares or ADSs to which
they are otherwise entitled (whether pursuant to Rule 5, Rule 6 or this Rule 7) shall be compliant with the short-term deferral exemption provided for under the regulations implementing U.S. Code Section 409A. Accordingly, no U.S. Award shall
be paid after the 15th day of the third calendar month following the later of (i) the last day of the fiscal year of the Company or Subsidiary that employs the Participant in which such U.S.
Award is no longer subject to a “substantial risk of forfeiture” (as defined for purposes of U.S. Code Section 409A), or (ii) the last day of the calendar year in which such U.S. Award is no longer subject to a substantial risk of
forfeiture.” 
  

  
 19 

 THE BT GROUP INCENTIVE SHARE PLAN 

DEFINITIONS APPENDIX 

INTRODUCTION 
 The words and expressions used in
the Rules which have capital letters have the meanings set out below. In the Rules: 
  

	 	(i)	the headings are for the sake of convenience only and should be ignored when construing the Rules; 

  

	 	(ii)	reference to any statutory provisions are to those provisions as amended, extended or re-enacted from time to time, and include any subordinate legislation made under them; and

  

	 	(iii)	unless the context requires otherwise, words in the singular include the plural and vice versa and words imputing either gender include both genders. 

 

	1.	DEFINITIONS 

  

			
	ADSs	  	American depositary shares each representing five ordinary shares in the Company;
		
	Appropriate Period	  	any time before midday on the day immediately before the date for which the shareholders’ meeting is convened;
		
	Associated Company	  	 in relation to the Company:
  

(i)     any company which has Control of the Company; or

 
 (ii)    any company (other
than a Participating Company) which is under the Control of any company  referred to in (i) above;

		
	Associated Undertaking	  	a company or partnership in which the Company has an interest through a shareholding or otherwise;
		
	Award	  	a contingent right to acquire Shares under the Plan which has been granted or is proposed to be granted under the Plan;    

  
 20 

			
	Board	  	the board of directors for the time being of the Company or a duly authorised committee of it;
		
	Closed Period	  	a period when the PDMRs of the Company are prohibited from dealing in Shares under the Criminal Justice Act 1993, Part VIII of the Financial Services Market Act 2000 (market abuse) or the Market Abuse Regulation (EU) 596/2014
on transactions in securities, the Company’s share dealing code or under any other statute, regulation or similar code to which the Company is subject;
		
	Company	  	 BT Group plc (registered no. 4190816) unless:
  

(i)     Rule 4.3 operates, in which case it shall mean the Employing Company,
or

		
		  	 (ii)    Rule 5.7 operates, in which case it shall mean the company referred to
in Rule 5.7,

		
		  	which, in all cases, for the purposes of the Rules, may act through the Board or through any two employees of the Group authorised to act in accordance with the policies established under Rule 1;
		
	Control	  	has the meaning given by Section 995 of the Income Tax Act 2007;
		
	Date of Grant	  	in relation to an Award, the date on which that Award is granted;
		
	Dealing Day	  	a day on which the London Stock Exchange is open for the transaction of business;
		
	Definitions Appendix	  	this appendix which forms part of the Rules;
		
	Eligible Executive	  	any person (including one who is a director of the Company) who, at the Date of Grant, is an employee of the Company or a Subsidiary;
		
	Employees’ Share Scheme	  	an employees’ share scheme (as defined by Section 1166 of the Companies Act 2006) established by the Company    

  
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	Employing Company	  	following a demerger of the Company, the company whose shares are listed on the London Stock Exchange and is the ultimate holding company (as defined in section 1159 of the Companies Act 2006) of:
		
		  	 (i)     the business with which the Participant is employed;
or

		
		  	 (ii)    where the Participant ceased employment with the Group prior to the
demerger, the company  which employed the Participant at the time that his Award was made;

		
	Employment	  	employment as an employee of a Participating Company or an Associated Company;
		
	Group	  	Participating Companies and Associated Companies;
		
	Incentive Period	  	in relation to an Award, the period (which cannot be less than three years) specified at the Date of Grant, during which the performance target which the Award is subject to is measured;
		
	London Stock Exchange	  	the London Stock Exchange plc (or any successor body carrying on the business of the London Stock Exchange) or, where the context so requires, the New York Stock Exchange or any other exchange on which the Shares are listed or
traded;
		
	Market Value	  	in relation to a share on any day, an amount equal to: (a) if and so long as the Shares are admitted to trading on the London Stock Exchange, its middle market quotation (as derived from the Daily Official List of the London Stock
Exchange) on, at the discretion of the Company, (i) that day, (ii) the Dealing Day immediately preceding that day or (iii) the average middle market quotation of the three Dealing Days immediately preceding that day; and
		
		  	(b) subject to (a) above, the market value of a Share as determined in accordance with Part VIII of the Taxation of Chargeable Gains Act 1992 on the Date of Grant (or such earlier date as determined by the Company);
		
	Participant	  	an Eligible Executive to whom an Award has been granted, or (where the context requires) his personal representatives;    

  
 22 

			
	Participating Company	  	the Company and any Subsidiary designated by the Board as a Participating Company;
		
	Plan	  	the BT Group Incentive Share Plan constituted by the Rules;
		
	Plan Period	  	the period starting on the date on which the shareholders of BT Group plc approve in general meeting the adoption of the Plan and ending on the tenth anniversary of that date;
		
	Redundancy	  	ceasing to be in Employment because the Company has decided that there is no longer any requirement or there is a reduced requirement for the Participant to perform the work which he previously performed;
		
	Remuneration Committee	  	the duly authorised remuneration committee of the Board all of whose members are non-executive directors;
		
	Rules	  	the rules of the Plan, including the Definitions Appendix, as amended from time to time;
		
	Share	  	a fully paid ordinary share in the capital of the Company unless:
		
		  	 (i)     Rule 4.3 operates, in which case it shall mean a fully paid
ordinary share in the capital of the  Employing Company; or

		
		  	 (ii)    Rule 5.7 operates in which case it shall mean a fully paid ordinary
share in the capital of the  company referred to in Rule 5.7;

		
	Subsidiary	  	a company which in relation to the Company is a company as defined by Section 1159 of and Schedule 6 to the Companies Act 2006;
		
	Tax Liability	  	in relation to a Participant, the amount of all taxes and/or national insurance contributions or any other contribution which any company in the Group is required to, or may account for and on behalf of or, if permitted, in respect
of that Participant’s Award;
		
	Treasury Share	  	a Share held by the Company in treasury in accordance with Sections 724 to 732 of the Companies Act 2006;
		
	Trustee	  	the trustee from time to time of an employee share ownership trust established by the Company as an Employees’ Share Scheme;

  
 23 

			
	Variation	  	means:
		
		  	 (i)     in relation to the equity share capital of the
Company:

		
		  	 (a)    a capitalisation issue, an offer or invitation made by way of rights, a
subdivision, a  consolidation or reduction; or

		
		  	 (b)    any other variation;

		
		  	 (ii)    a demerger of the Company

		
		  	which would, in the opinion of the Company, justify an adjustment to any Award;
		
	U.S. Awards	  	an Award applicable to a Participant who is subject to (or becomes subject to) U.S. Income Tax;
		
	U.S. Income Tax	  	income tax imposed by the United States Internal Revenue Code of 1986, as amended and the United States Department of Treasury regulations and other guidance issued thereunder, including any applicable exemptions from the general
requirements thereof (collectively, “ U. S. Code Section 409A”); and
		
	Vest, Vested or Vesting	  	in relation to an Award, the point at which a Participant becomes absolutely entitled to all or some of the Shares the subject of that Award provided that if this would be on a day which is in a Closed Period, the day on which that
Award vests will be the first Dealing Day following the end of the Closed Period.

  
 24

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