Document:

EX-10.1

 Exhibit 10.1 

EXECUTION COPY 
 ROLLOVER
AND SUPPORT AGREEMENT 
 This ROLLOVER AND SUPPORT AGREEMENT (this “Agreement”) is entered into as of April 10,
2017, by and among THAIHOT Investment Company US Limited, a Delaware corporation (“Parent”), Alliance HealthCare Services, Inc., a Delaware corporation (the “Company”), and Tahoe Investment Group Co., Ltd., an
entity organized under the laws of the People’s Republic of China (“Tahoe”), Qisen Huang, an individual and Chairman of the Board (“Chairman Huang”) and THAIHOT Investment Company Limited, an exempted company
with limited liability incorporated under the laws of the Cayman Islands (“Holdco” and together with Tahoe and Chairman Huang, the “Stockholders” and each a “Stockholder”). 

WHEREAS, Tahoe, Holdco, Parent, Alliance Healthcare Services Merger Sub Limited, a corporation incorporated under the laws of the State of
Delaware and a direct wholly-owned subsidiary of Parent (“Merger Sub”), and the Company have, concurrently with the execution of this Agreement, entered into an Agreement and Plan of Merger, dated as of the date hereof (as may be
amended, supplemented or otherwise modified from time to time in accordance with its terms, the “Merger Agreement”), which provides, among other things, for the merger of Merger Sub with and into the Company, with the Company
continuing as the surviving corporation and a wholly-owned subsidiary of Parent (the “Merger”), upon the terms and subject to the conditions set forth in the Merger Agreement; 

WHEREAS, as of the date hereof, Holdco is the record owner and each of the Stockholders is the Beneficial Owner of the number of outstanding
shares of Common Stock set forth on Schedule A hereto; 
 WHEREAS, in connection with the consummation of the Merger, (a) Holdco
agrees to (i) have a certain number of shares of Common Stock as set forth in the column titled “Rollover Shares”, opposite Holdco’s name on Schedule A hereto cancelled for no consideration in the Merger, and
(ii) subscribe for newly issued shares of common stock of Parent (the “Parent Stocks”) immediately prior to Closing; 

WHEREAS, as a condition and inducement to the willingness of Parent, the Company and Merger Sub to enter into the Merger Agreement and
consummate the transactions contemplated thereby, including the Merger, Parent, the Company and Merger Sub have required that each Stockholder agree, and each Stockholder has agreed, upon the terms and subject to the conditions set forth herein, to
enter into this Agreement and abide by the covenants and obligations set forth herein; 
 WHEREAS, each Stockholder acknowledges that
Parent, the Company and Merger Sub are entering into the Merger Agreement in reliance on the representations, warranties, covenants and other agreements of each Stockholder set forth in this Agreement; and 

NOW, THEREFORE, in consideration of the foregoing, the mutual covenants and agreements set forth herein, and other good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged, the parties hereto agree as follows: 

  
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 ARTICLE I 

DEFINED TERMS 

Section 1.1 Defined Terms. The following terms, as used in this Agreement, shall have the meanings set forth below. Terms used but
not otherwise defined herein shall have the meanings ascribed thereto in the Merger Agreement. 
 (a) “Additional Shares”
means the Common Stock or other voting capital stock of the Company that the Stockholders acquire Beneficial Ownership of after the date of this Agreement. 

(b) “Beneficial Ownership” by a person of any security includes ownership by any person who, directly or indirectly, through
any Contract, arrangement, understanding, relationship or otherwise (whether or not in writing), has or shares: (i) voting power which includes the power to vote, or to direct the voting of, such security; and/or (ii) investment power
which includes the power to dispose, or to direct the disposition, of such security; and shall otherwise be interpreted in accordance with the term “beneficial ownership” as defined in Rule 13d-3
adopted by the SEC under the Exchange Act. Without duplicative counting of the same securities by the same holder, securities Beneficially Owned by a person will include securities Beneficially Owned by all Affiliates of such person and all other
persons with whom such person would constitute a “group” within the meaning of Section 13(d) of the Exchange Act. The terms “Beneficially Own,” “Beneficially Owned” and “Beneficial Owner” shall have
correlative meanings. 
 (c) “Common Stock” means the shares of common stock, par value $0.01 per share, of the Company, and
will also include for purposes of this Agreement all shares or other voting securities into which shares of Common Stock or such other shares or voting securities may be reclassified, sub-divided, consolidated
or converted and any rights and benefits arising therefrom, including any dividends or distributions of securities which may be declared in respect of the shares of common stock and entitled to vote in respect of the matters contemplated by
Article II. 
 (d) “Covered Securities” means the Existing Shares and any Additional Shares. 

(e) “Existing Shares” means the shares of Common Stock Beneficially Owned by the Stockholders on the date hereof all of which
are listed on Schedule A. 
 (f) “Transfer” means, directly or indirectly, to (i) issue sell, short, transfer,
offer, exchange, assign, pledge, encumber, subject to a Lien, hypothecate or otherwise dispose of (by merger, by tendering into any tender or exchange offer, by testamentary disposition, by operation of law or otherwise), either voluntarily or
involuntarily, any Covered Securities; (ii) to enter into any Contract, option or other agreement with respect to any transactions described in clause (i); or (iii) enter into any swap, hedge, derivative or other arrangement that transfers
to another, in whole or in part, any of the economic consequences of ownership of the Covered Securities, whether settled by delivery of Covered Securities, other securities, in cash or 

  
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otherwise. For purposes of this Agreement, the term “Transfer” shall include the transfer (including by way of sale, disposition, operation of law (including by merger) or any other
means) of an Affiliate of any Stockholder or any Stockholder’s interest in an Affiliate which Beneficially Owns any Covered Securities. The terms “Transferring”, “Transferee”, “Transferred” or similar words shall
have correlative meanings to Transfer.” 
 ARTICLE II 

VOTING; GRANT AND APPOINTMENT OF PROXY 

Section 2.1 Voting. From and after the date hereof until the Expiration Time, each Stockholder irrevocably and unconditionally
hereby agrees that at the Company Meeting or any other annual or special meeting of the stockholders of the Company, however called, including any adjournment, recess or postponement thereof, or in connection with any written consent of the
Company’s stockholders and in any other circumstance upon which a vote, consent or approval of all or some of the stockholders of the Company is sought, in each case, with respect to which any of the matters described in clauses (a) – (e)
of this Section 2.1 is to be considered, each Stockholder shall, and shall cause any holder of record of its Covered Securities to, unless the Board or any Independent Committee has made a Change in Recommendation that has
not been rescinded or otherwise withdrawn, (i) appear at each such meeting or cause its representative(s) to appear at such meeting or otherwise cause its Covered Securities to be counted as present thereat for purposes of determining whether a
quorum is present and respond to each request by the Company for written consent, if any, and (ii) vote or cause to be voted, in person or by proxy, or deliver or cause to be delivered a written consent covering, all of such Stockholder’s
Covered Securities: 
 (a) in favor of the adoption and approval of the Merger Agreement, and the other transactions contemplated thereby,
including the Merger (the “Contemplated Transactions”); 
 (b) against any action, proposal, agreement or transaction that
is not recommended by the Independent Committee and that could reasonably be expected, or the effect of which could reasonably be expected, to change in any manner the voting rights of any class of shares of the Company or materially impede,
interfere with, delay, postpone, frustrate, discourage or adversely affect the timely consummation of the Contemplated Transactions, or the performance by such Stockholder of its obligations under this Agreement, including, without limitation:
(i) any extraordinary corporate transaction, such as a scheme of arrangement, merger, consolidation or other business combination involving the Company or any of its Subsidiaries (other than the Merger); (ii) a sale, lease or transfer of a
material amount of assets of the Company and its Subsidiaries, taken as a whole, or a reorganization, recapitalization or liquidation of the Company or any of its Subsidiary; (iii) an election of new members to the board of directors of the
Company (the “Board”), other than nominees to the Board who are serving as directors of the Company on the date of this Agreement or as otherwise provided in the Merger Agreement; or (iv) any material change in the present
capitalization or dividend policy of the Company or any amendment or other change to the Company’s Certificate of Incorporation or the Bylaws; 

  
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 (c) against any action, proposal, transaction or agreement that is not recommended by the
Independent Committee and that could reasonably be expected to result in (i) a breach in any respect of any covenant, representation or warranty or any other obligation or agreement of the Company contained in the Merger Agreement, or of any
Stockholder contained in this Agreement or the Merger Agreement or (ii) any of the conditions to the consummation of the Merger under the Merger Agreement not being fulfilled; 

(d) in favor of any adjournment, recess, delay or postponement of the Company Meeting as may be reasonably requested by the Independent
Committee; and 
 (e) in favor of any other action, proposal, transaction or agreement necessary to consummate the Merger and the
transactions contemplated by the Merger Agreement. 
 Section 2.2 Grant of Irrevocable Proxy; Appointment of Proxy. 

(a) Effective immediately upon the execution of the Merger Agreement and until the Expiration Time, each Stockholder hereby irrevocably grants
a proxy to, and appoints, each member of the Special Committee, as its sole and exclusive proxies and attorney-in-fact (with full power of substitution and
resubstitution), for and in such Stockholder’s name, place and stead, to vote or cause to be voted (including by execution and delivery of proxies or acting by written consent, if applicable) the Covered Securities in accordance with
Section 2.1 hereof at the Company Meeting or other annual or special meeting of the stockholders of the Company, however called, including any postponement or adjournment thereof, or in connection with any action sought to
be taken by written consent of the stockholders of the Company without a meeting. Each Stockholder represents that all proxies, powers of attorney, instructions or other requests given by such Stockholder or its Affiliates prior to the execution of
this Agreement in respect of the voting of such Stockholder’s Covered Securities, if any, are not irrevocable and such Stockholder hereby revokes (or causes to be revoked) any and all previous proxies, powers of attorney, instructions or other
requests granted by such Stockholder and its Affiliates with respect to such Stockholder’s Covered Securities and agrees that no subsequent proxy with respect to the Covered Securities shall be given by such Stockholder or its Affiliates (and,
to the extent permitted by Law, if given shall be ineffective). The power of attorney granted by each Stockholder herein is a durable power of attorney and shall survive the dissolution or bankruptcy of such Stockholder or any of its Affiliates. The
proxy and power of attorney granted hereunder shall terminate upon the Expiration Time and shall not be terminated by operation of law or upon the occurrence of any other event other than termination of this Agreement pursuant to
Section 6.1. Each Stockholder shall take such further action or execute such other instruments as may be necessary to effectuate the intent of this irrevocable proxy and power of attorney. 

(b) Each Stockholder affirms that the irrevocable proxy and power of attorney set forth in this Section 2.2 is given
in connection with, and in consideration of, the execution of the Merger Agreement by the Company, and to secure the performance of the duties of such Stockholder under this Agreement. Each Stockholder further (x) affirms that such irrevocable
proxy is (i) coupled with an interest by reason of the Merger Agreement and, (ii) executed and intended to be (and is) irrevocable in accordance with the provisions of Section 212 of the DGCL prior to the Expiration Time and
(y) ratifies and confirms all that the proxy holders appointed hereunder may lawfully do or cause to be done in compliance with the express terms hereof. If 

  
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for any reason the proxy granted herein is not valid, then each Stockholder agrees to vote such Stockholder’s Covered Securities in accordance with Section 2.1
hereof prior to the Expiration Time. The parties hereto agree that the foregoing is a voting agreement. 
 Section 2.3 Restrictions
on Transfers. 
 (a) Except as provided for in Article III below or pursuant to the Merger Agreement, each Stockholder hereby
agrees that, from the date hereof until the Expiration Time, such Stockholder shall not, without the prior written consent of the Independent Committee, directly or indirectly, Transfer (or cause or permit the Transfer of), either voluntarily or
involuntarily, or enter into any Contract, option or other arrangement or understanding with respect to the Transfer of any Covered Securities or any interest therein, including, without limitation, any swap transaction, option, warrant, forward
purchase or sale transaction, futures transaction, cap transaction, floor transaction, collar transaction or any other similar transaction (including any option with respect to any such transaction) or combination of any such transactions, in each
case involving any Covered Securities, (b) deposit any Covered Securities into a voting trust or enter into a voting agreement or arrangement or grant any proxy or power of attorney with respect thereto that is inconsistent with this Agreement,
(c) convert or exchange, or take any action which would result in the conversion or exchange, of any Covered Securities, (d) take any action that would make any representation or warranty of such Stockholder set forth in this Agreement
untrue or incorrect or have the effect of preventing, disabling, or materially delaying such Stockholder from performing any of its obligations under this Agreement, or (e) agree (whether or not in writing) to take any of the actions referred
to in the foregoing clauses (a), (b) (c) or (d). Any purported Transfer in violation of this Section 2.3 shall be void and of no force or effect and each Stockholder acknowledges that the Company will not register or
permit the registration of or otherwise facilitate or effect any such Transfer. 
 (b) This Agreement and the obligations hereunder shall
attach to the Covered Securities and shall be binding upon any person to which legal or Beneficial Ownership shall pass, whether by operation of Law or otherwise, including, each Stockholder’s successors or assigns. Each Stockholder covenants
and agrees that it will not request that the Company register the Transfer (book-entry or otherwise) of any certificate or uncertificated interest representing any or all of the Covered Shares, unless such Transfer is made in compliance with this
Agreement. 
 Section 2.4 Acquisition Proposals. 

(a) Each Stockholder covenants and agrees that during the period from the date of this Agreement through the Expiration Time, each Stockholder
shall, if requested to do so by action of the Board or any Independent Committee, explore in good faith the possibility of working with any Persons or groups of Persons regarding an Acquisition Proposal (provided that the Company is permitted
pursuant to Section 6.3(a) of the Merger Agreement to engage in discussions with such Persons or groups of Persons regarding such Acquisition Proposal), including by reviewing and responding to proposals and taking part in meetings and
negotiations with respect thereto; it being understood that each Stockholder’s decision as to whether to work with any Person or group of Persons after such good faith exploration shall be within such Stockholder’s discretion. 

  
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 (b) If any Stockholder receives any inquiry or proposal that constitutes an Acquisition Proposal,
such Stockholder shall promptly inform the Company of such inquiry or proposal and the details thereof. 
 ARTICLE III 

ROLLOVER SHARES 

Section 3.1 Cancellation of Rollover Shares. Subject to the terms and conditions set forth herein and in the Merger Agreement,
each Stockholder agrees that its Rollover Shares shall be cancelled at the Closing for no consideration in accordance with Section 3.1(c) of the Merger Agreement. Each Stockholder will take all actions necessary or appropriate to cause the number of
Rollover Shares opposite its name on Schedule A hereto to be treated as set forth herein. 
 Section 3.2 Subscription of
Parent Stocks. Immediately prior to the Closing, in consideration for the cancellation of the Rollover Shares held by Holdco in accordance with Section 3.1(c) of the Merger Agreement, Parent shall issue to Holdco (or, if designated by Holdco in
writing, an Affiliate of Holdco), and Holdco or its Affiliate (as applicable) shall subscribe for, the number of Parent Stocks equal to the number of Rollover Shares held by Holdco and cancelled pursuant to Section 3.1(c) of the Merger Agreement.
Holdco hereby acknowledges and agrees that (a) delivery of such Parent Stocks shall constitute complete satisfaction of all obligations towards or sums due Holdco by Parent and Merger Sub in respect of the Rollover Shares held by Holdco and
cancelled pursuant to Section 3.1(c) of the Merger Agreement, and (b) Holdco shall have no right to any Merger Consideration in respect of the Rollover Shares held by Holdco. 

Section 3.3 Rollover Closing. Subject to the satisfaction in full (or waiver, if permissible) of all of the conditions set forth
in Section 7.1 and Section 7.2 of the Merger Agreement (other than conditions that by their nature are to be satisfied or waived, as applicable, at the Closing), the closing of the subscription and issuance of Parent Stocks contemplated
hereby (the “Rollover Closing”) shall take place immediately prior to the Closing. 
 Section 3.4 Deposit of
Rollover Shares. No later than five (5) Business Days prior to the Closing, each Stockholder and any of its agent holding certificates evidencing any of the Rollover Shares shall deliver or cause to be delivered to Parent all certificates
representing the Rollover Shares in such Person’s possession, for disposition in accordance with the terms of this Agreement; such certificates and documents shall be held by Parent or any agent authorized by Parent until the Closing. 

ARTICLE IV 

REPRESENTATIONS, WARRANTIES AND COVENANTS 

OF THE STOCKHOLDERS 

Section 4.1 Representations and Warranties. Each Stockholder represents and warrants to Parent and the Company as of the date
hereof and as of the Closing: 

  
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 (a) if not a natural person, such Stockholder is a corporation duly organized, validly existing
and in good standing (to the extent the relevant jurisdiction recognizes such concept of good standing) under the laws of the jurisdiction of its incorporation or formation and has the requisite entity power and authority to own, lease and operate
its properties and to carry on its business as it is now being conducted; 
 (b) such Stockholder has full legal right, power, capacity and
authority to execute and deliver this Agreement, to perform such Stockholder’s obligations hereunder and to consummate the transactions contemplated hereby; 

(c) this Agreement has been duly executed and delivered by such Stockholder and the execution, delivery and performance of this Agreement by
such Stockholder and the consummation of the transactions contemplated hereby have been duly authorized by all necessary action on the part of such Stockholder and no other actions or proceedings on the part of such Stockholder are necessary to
authorize this Agreement or to consummate the transactions contemplated hereby; 
 (d) assuming due authorization, execution and delivery by
the Company, this Agreement constitutes a legal, valid and binding agreement of such Stockholder, enforceable against such Stockholder in accordance with its terms, except as enforcement may be limited by the Enforceability Exceptions; 

(e) (i)(A) Holdco is the record holder and each Stockholder is the Beneficial Owner of and, immediately prior to the Closing, will be the
Beneficial Owner of, and has and will have good and valid title to, the Existing Shares, free and clear of Liens other than as created by this Agreement, and (B) the Stockholders are the sole shared Beneficial Owners and have and will have, at
all times through the Closing Date, Beneficial Ownership, shared voting power (including the shared right to control such vote as contemplated herein), shared power of disposition, shared power to issue instructions with respect to the matters set
forth in Article II hereof, shared power to demand dissenter’s rights, and shared power to agree to all of the matters set forth in this Agreement, in each case with respect to all of the Covered Securities, with no limitations,
qualifications, or restrictions on such rights, subject to applicable United States federal securities Laws, Laws of the Cayman Islands and the terms of this Agreement; (ii) its Covered Securities are not subject to any voting trust agreement
or other Contract to which such Stockholder is a party restricting or otherwise relating to the voting or Transfer of the Covered Securities other than this Agreement; (iii) such Stockholder has not Transferred any interest in any of its
Covered Securities; (iv) as of the date hereof, other than the Existing Shares set forth on Schedule A, such Stockholder does not Beneficially Own or own of record, any shares of Common Stock; and (v) such Stockholder has not
appointed or granted any proxy or power of attorney that is still in effect with respect to any of the Existing Shares and with respect to any of the Covered Securities Beneficially Owned at all times through the Closing Date and with no
limitations, qualifications or restrictions on such rights, except as contemplated by this Agreement; 
 (f) except for (i) the
applicable requirements of the Exchange Act and (ii) as provided in the Merger Agreement, (i) no filing with, and no permit, authorization, consent or approval of, any Governmental Entity is necessary on the part of such Stockholder for
the 

  
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execution, delivery and performance of this Agreement by such Stockholder or the consummation by such Stockholder of the transactions contemplated by this Agreement and the Merger Agreement, and
(ii) neither the execution, delivery or performance of this Agreement by such Stockholder nor the consummation by such Stockholder of the transactions contemplated hereby, nor compliance by such Stockholder with any of the provisions hereof
shall (A) if such Stockholder is an entity, conflict with or violate any provision of the organizational documents of such Stockholder, (B) result in any breach or violation of, or constitute a default (or an event which, with notice or
lapse of time or both, would become a default) under, or give to others any rights of termination, amendment, acceleration or cancellation of, or result in the creation of any Lien on property or assets of such Stockholder pursuant to any Contract
to which such Stockholder is a party or by which such Stockholder or any property or asset of such Stockholder is bound or affected, or (C) violate any Law or Order applicable to such Stockholder or any of such Stockholder’s properties or
assets; 
 (g) there is no Proceeding pending against such Stockholder or, to the knowledge of such Stockholder, any other Person or, to the
knowledge of such Stockholder, threatened against such Stockholder or any other Person that restricts or prohibits (or, if successful, would restrict or prohibit) the performance by such Stockholder of its obligations under this Agreement; 

(h) such Stockholder has been afforded the opportunity to ask such questions as it has deemed necessary of, and to receive answers from,
representatives of Parent concerning the terms and conditions of the transactions contemplated by Article III and the merits and risks of owning Parent Stocks and such Stockholder acknowledges that it has been advised to discuss with its own
counsel the meaning and legal consequences of such Stockholder’s representations and warranties in this Agreement and the transactions contemplated hereby; 

(i) such Stockholder understands and acknowledges that Parent, the Company and Merger Sub are entering into the Merger Agreement in reliance
upon such Stockholder’s execution, delivery and performance of this Agreement; and 
 (j) except for this Agreement, the Governance
Agreement and the Registration Rights Agreement, no Stockholder has taken any action that would constitute a breach hereof, make any representation or warranty of such Stockholder set forth in this Article IV untrue or incorrect or have the
effect of preventing or delaying or impeding the ability of such Stockholder from performing any of his, her or its obligations under this Agreement and no Stockholder is subject to any obligation that would restrict it from (i) taking the
actions described in Section 2.4 hereof, or (ii) making an Acquisition Proposal or entering into any agreement with the Company or any Person or group of Persons relating to a Superior Proposal. 

Section 4.2 Other Covenants. Each Stockholder hereby: 

(a) agrees and covenants, prior to the Expiration Time, not to knowingly take any action, directly or indirectly, that could reasonably be
expected to (i) result in a breach hereof, (ii) make any representation or warranty of such Stockholder contained herein untrue or incorrect or (iii) have the effect of preventing, delaying, impeding or interfering with or

  
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adversely affecting the ability of such Stockholder from performing any of its obligations under this Agreement; 

(b) irrevocably waives, and agrees not to exercise, any rights of appraisal or any dissenters’ rights under applicable Law at any time
with respect to the Merger that such Stockholder may have with respect to any and all of such Stockholder’s Covered Securities, whether held of record or Beneficially Owned (including, without limitation, any appraisal or dissenters’
rights pursuant to Section 262 of the DGCL or under Section 238 of the Cayman Companies Law) prior to the Expiration Time; 
 (c)
agrees and covenants to (i) permit the Company to publish and disclose in any press release or in the Proxy Statement (including all documents and schedules filed with the SEC in accordance therewith) or other disclosure document required in
connection with the Merger Agreement or the Contemplated Transactions, such Stockholder’s identity and Beneficial Ownership of Covered Securities and the nature of such Stockholder’s commitments, arrangements and understandings under this
Agreement (“Stockholder Information”) and (ii) cooperate with the Company in connection with such filings, including providing Stockholder Information requested by the Company and notifying the Company if and to the extent such
Stockholder becomes aware that any such Stockholder Information is or shall have become false or misleading; 
 (d) agrees and covenants,
that such Stockholder shall promptly (and in any event within twenty-four (24) hours) notify Parent of any (including the number) Additional Shares with respect to which Beneficial Ownership is acquired by such Stockholder, including, without
limitation, by purchase, as a result of a stock dividend, stock split, recapitalization, combination, reclassification, exchange or change of such Covered Securities, or upon exercise or conversion of any securities of the Company, after the date
hereof; 
 (e) agrees and covenants that it shall (i) pay any Taxes arising from or attributable to the receipt of (A) Merger
Consideration by such Stockholder or its Affiliates pursuant to the Merger Agreement and/or (B) Parent Stocks by such Stockholder or its Affiliates pursuant to this Agreement (collectively, the “Tax Liabilities”) upon the
earlier of the due date for such Taxes or thirty (30) days after receiving notice of such Taxes, and (ii) bear and pay, reimburse, indemnify and hold harmless Parent, Merger Sub, the Company and any Affiliate thereof (other than such
Stockholder) (collectively, the “Indemnified Parties”) for, from and against (A) any and all liabilities for Taxes imposed upon, incurred by or asserted against any of the Indemnified Parties, arising from or attributable to
the Tax Liabilities (for the avoidance of doubt, the term “Tax Liabilities” shall include, without limitation, any and all liability for Taxes arising from or attributable to the receipt of Merger Consideration and/or Parent Stocks as
described in Section 4.2(e)(i) above and any liability for withholding Taxes; (B) any costs or expenses (including reasonable attorneys’ fees), judgments, fines, losses, claims, interests, damages or liabilities incurred in
connection with any claim, action, suit, proceeding or investigation, whether civil, criminal, administrative or investigative, arising out of the Tax Liabilities), and (iii) take, or cause to be taken, all actions and to do, or cause to be
done, all things necessary, proper or advisable to ensure that such Stockholder has adequate capital resources available to satisfy its indemnification obligations in accordance with this Section 4.2(e); 

  
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 (f) agrees and covenants that, from the date hereof through the Expiration Time, such Stockholder
shall not (i) create or permit to exist any Lien that could prevent such Stockholder from voting Covered Securities in accordance with this Agreement or from complying with the other obligations under this Agreement, other than with respect to
any restrictions imposed by applicable Law, or (ii) enter into any voting or similar agreement with respect to the Covered Securities (other than as contemplated by Article II); and 

(g) agrees and covenants further that, upon request of the Board or any Independent Committee or Parent, such Stockholder shall execute and
deliver or cause to be executed and delivered any additional documents, consents or instruments and take all such further actions as may reasonably be deemed by Board or any Independent Committee or Parent to be necessary or desirable to carry out
the provisions of, and to consummate and make effective, in the most expeditious manner practicable, the transactions contemplated by, this Agreement and the Merger Agreement. 

Section 4.3 Stock Dividends, etc. In the event of a reclassification, recapitalization, reorganization, stock split (including a
reverse stock split) or combination, exchange or readjustment of shares or other similar transaction, or if any stock dividend, subdivision or distribution (including any dividend or distribution of securities convertible into or exchangeable for
shares of Common Stock) is declared, in each case affecting the Covered Securities, the terms “Existing Shares,” “Additional Shares” and “Covered Shares” shall be deemed to refer to and include such shares as well as
all such stock dividends and distributions and any securities of the Company into which or for which any or all of such shares may be changed or exchanged or which are received in such transaction. 

ARTICLE V 

REPRESENTATIONS AND WARRANTIES OF PARENT 

Parent represents and warrants to the Company and Holdco that as of the date hereof and as of the Closing: 

(a) Parent is duly organized, validly existing and in good standing under the Laws of the State of Delaware and has all requisite power and
authority to execute and deliver this Agreement and to perform its obligations hereunder. This Agreement has been duly and validly executed and delivered by Parent and, assuming due authorization, execution and delivery by Holdco, constitutes a
legal, valid and binding obligation of Parent, enforceable against Parent in accordance with its terms, except as enforcement may be limited by the Enforceability Exceptions; 

(b) except for the applicable requirements of the Exchange Act, (i) no filing with, and no permit, authorization, consent or approval of,
any Governmental Entity is necessary on the part of Parent for the execution, delivery and performance of this Agreement by Parent or the consummation by Parent of the transactions contemplated hereby, and (ii) neither the execution, delivery
or performance of this Agreement by Parent, nor the consummation by Parent of the transactions contemplated hereby, nor compliance by Parent with any of the provisions hereof shall (A) conflict with or violate any provision of the
organizational documents 

  
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of Parent, (B) result in any breach or violation of, or constitute a default (or an event which, with notice or lapse of time or both, would become a default) under, or give to others any
rights of termination, amendment, acceleration or cancellation of, or result in the creation of any Lien on such property or asset of Parent pursuant to, any Contract to which Parent is a party or by which Parent or any of its property or asset is
bound or affected, or (C) violate any Law or Order applicable to Parent or any of their properties or assets; 
 (c) at and immediately
prior to the Rollover Closing, the authorized capital stock of Parent shall consist of 50,000,000 shares of Parent Stocks, of which one (1) share of Parent Stocks shall be issued and outstanding and owned by Holdco; and 

(d) at the Rollover Closing, the Parent Stocks to be issued under this Agreement shall have been duly and validly authorized and when issued
and delivered in accordance with the terms hereof, will be validly issued, fully paid and nonassessable shares of common stock of Parent, free and clear of all Liens, other than restrictions arising under applicable securities Laws. 

ARTICLE VI 
 TERMINATION

 Section 6.1 Termination. This Agreement, and the obligations of the Stockholders hereunder (including, without
limitation, Section 2.2 hereof), shall terminate and be of no further force or effect immediately upon the earlier to occur (the “Expiration Time”) of (a) the Effective Time, (b) the date of valid
termination of the Merger Agreement in accordance with its terms, and (c) at any time upon the written agreement of the Company (acting at the direction of the Independent Committee) and Parent; provided, that, for the avoidance of
doubt, to the extent the termination of the Merger Agreement is contested, no party shall be released from liability for violating the terms of this Agreement if a court of competent jurisdiction finally determines that the Merger Agreement had not,
in fact, been validly terminated and, therefore, this Agreement had not been validly terminated. Notwithstanding the preceding sentence, Section 4.2(e), this Article VI and Article VII hereof shall survive any termination of
this Agreement. Nothing in this Article V shall relieve or otherwise limit any party’s liability for any breach of this Agreement prior to the termination of this Agreement. If for any reason the Merger fails to occur but the Rollover
Closing contemplated by Section 3.3 hereof has already taken place, then Parent shall promptly take all such actions as are necessary to restore each Stockholder to the position it was in with respect to ownership of the
Rollover Shares prior to such Rollover Closing. 
 ARTICLE VII 

MISCELLANEOUS 

Section 7.1 Notices. All notices and other communications hereunder shall be deemed to have been duly given (a) on the date
of delivery if delivered personally, (b) upon confirmation of receipt after transmittal by facsimile or e-mail (to such number or e-mail address specified below or
another number or numbers or e-mail address or addresses as such Person may subsequently specify by proper notice under this Agreement), (c) on the next Business Day when

  
 11 

 
sent by a recognized overnight courier or (d) on the earlier of confirmed receipt or the fifth (5th) Business Day following the date of
mailing if delivered by registered or certified mail, return receipt requested, postage prepaid.. All notices hereunder shall be delivered to the addresses set forth below (or at such other address for a party hereto as shall be specified in a
notice given in accordance with this Section 7.1): 
  

	 	(a)	If to Parent or any Stockholder: 

 Tahoe Investment Group Co., Ltd. 

No. 43 Hudong Road 

Olympic Building, 
 Fuzhou City

 Fujian Province, China 350003 

Attention: Mr. Ge Yong 

Fax: 86 591 8760 1956 
 Email:
[***] 
 with a copy (which shall not constitute notice) to: 

Skadden, Arps, Slate, Meagher & Flom LLP 

30/F, China World Office 2 

No. 1, Jian Guo Men Wai Avenue 

Beijing, 100004 
 People’s
Republic of China 
 Attention: Peter X. Huang, Esq. 

Fax: +86 10 6535 5577 
 Email:
Peter.Huang@skadden.com 
  

	 	(b)	If to the Company: 

 Alliance HealthCare Services, Inc. 

100 Bayview Circle, Suite 400 

Newport Beach, CA 92660 

Attention: General Counsel 

Fax: (714) 688-3397 

Email: [***] 
 With a copy to
(which shall not constitute notice): 
 O’Melveny & Myers LLP 

610 Newport Center Drive, 17th Floor 

Newport Beach, CA 92660 

Attention: Mark D. Peterson 

John C. Raney 
 Fax: (949) 823-6994 
 Email: mpeterson@omm.com 

jraney@omm.com 

  
 12 

 Section 7.2 Capacity. Notwithstanding anything to the contrary in this Agreement,
(i) each Stockholder is entering into this Agreement, and agreeing to become bound hereby, solely in its capacity as a Beneficial Owner of the Covered Securities owned by it and not in any other capacity (including, without limitation, in any
capacity as a director of the Board or officer of the Company) and (ii) nothing in this Agreement shall obligate such Stockholder or its Representatives to take, or forbear from taking, in its capacity as a director of the Board or officer of
the Company, any action which is inconsistent with its or his fiduciary duties under applicable Law. 
 Section 7.3
Severability. Any term or provision of this Agreement which is held invalid or unenforceable by a court of competent jurisdiction shall, as to that jurisdiction, be ineffective to the extent of such invalidity or unenforceability without
rendering invalid or unenforceable the remaining terms and provisions of this Agreement in any other jurisdiction. Upon such determination that any term or provision of this Agreement is invalid or unenforceable, the parties hereto shall negotiate
in good faith to modify this Agreement so as to effect the original intent of the parties as closely as possible in a mutually acceptable manner in order that the transactions contemplated by this Agreement and the Contemplated Transactions be
consummated as originally contemplated to the fullest extent possible. 
 Section 7.4 Entire
Agreement.    This Agreement and the Merger Agreement embody the complete agreement and understanding among the parties hereto with respect to the subject matter hereof and thereof and supersede and preempt any prior
understandings, agreements or representations by or among the parties, written or oral, which may have related to the subject matter hereof in any way. 

Section 7.5 Specific Performance. The parties agree that irreparable damage for which monetary damages, even if available, would
not be an adequate remedy, would occur in the event that the parties do not perform their obligations under the provisions of this Agreement in accordance with its specified terms or otherwise breach such provisions. Each Stockholder acknowledges
and agrees that (a) the Company shall be entitled to an injunction, specific performance, or other equitable relief, to prevent breaches of this Agreement and to enforce specifically the terms and provisions hereof, without proof of damages,
prior to Expiration Time, this being in addition to any other remedy to which the Company may be entitled at law or in equity, and (b) the right of specific enforcement is an integral part of the transactions contemplated by this Agreement and
without that right, the Company would not have entered into the Merger Agreement. Each Stockholder agrees that it will not oppose the granting of specific performance and other equitable relief on the basis that the other parties have an adequate
remedy at law or that an award of specific performance is not an appropriate remedy for any reason at law or in equity. Each Stockholder acknowledges and agrees that if the Company seeks an injunction to prevent breaches of this Agreement and to
enforce specifically the terms and provisions of this Agreement, it shall not be required to provide any bond or other security in connection with any such injunction. 

Section 7.6 Amendments; Waivers. At any time prior to the Expiration Time, any provision of this Agreement may be amended or
waived if, and only if, such amendment or waiver is in writing and signed, in the case of an amendment, by the Company, each Stockholder and Parent, or in the case of a waiver, by the party against whom the waiver is to be effective.

  
 13 

 
Notwithstanding the foregoing, no failure or delay by a party hereto in exercising any right hereunder shall operate as a waiver thereof nor shall any single or partial exercise thereof preclude
any other or further exercise of any other right hereunder. 
 Section 7.7 Governing Law. This Agreement shall be governed by,
and construed in accordance with, the Laws of the State of Delaware, without giving effect to any choice of Law or conflict of Law rules or provisions that would cause the application of the Laws of any jurisdiction other than the State of Delaware.

 Section 7.8 Disputes. Any dispute or controversy between the parties in relation to or arising out of the existence,
interpretation, validity, breach, or termination of this Agreement (a “Dispute”) shall be exclusively, definitely and finally settled through arbitration by Hong Kong International Arbitration Centre (“HKIAC”) in
accordance with the HKIAC Administered Arbitration Rules then in force (“HKIAC Rules”) in accordance with the following: 

(a) All procedures in any such arbitration shall be conducted in English and a daily transcript in English of such proceedings shall be
prepared. 
 (b) There shall be three (3) arbitrators, each of whom shall be an attorney qualified to practice law and fluent in English
and shall be appointed as follows: 
 (1) The parties shall, within thirty (30) days of the date on which the Dispute was referred to
arbitration, each appoint one (1) arbitrator, who shall jointly appoint the third arbitrator, who shall chair the arbitration panel and shall be a national of a country other than the U.S.A. and China. All arbitrators appointed to preside over
a Dispute shall be and remain at all times impartial and independent of the parties. 
 (2) If either party fails to appoint an arbitrator
within thirty (30) days of the date on which the Dispute was referred to arbitration, the Chairman of the HKIAC shall appoint the missing arbitrator. 

(3) If the appointed arbitrators are unable to agree on the third (3rd) arbitrator within thirty (30) days of their appointment, then the
Chairman of the HKIAC shall appoint the third (3rd) arbitrator. 
 (c) Discovery shall be permitted. 

(d) Any award in the arbitration proceeding shall be rendered in English. 

(e) In any arbitration pursuant to this Section 7.8, the arbitrators are not empowered to award: 

(1) punitive, exemplary or consequential damages and the parties hereby waive any right to recover such damages except in the event that one
of the parties is found liable for fraud or intentional misconduct; and 
 (2) any equitable remedies except to the extent that such
remedies enforce the obligations of this Agreement. 

  
 14 

 (f) The arbitrators shall decide in the award the allocation of costs, including the
arbitrators’ fees, expenses for translators and translations required in connection with the arbitration and all other costs to which the Dispute may give rise. 

(g) The venue and seat of the arbitration shall be Hong Kong. The award of the arbitrators shall be final, binding and without appeal. Any
award of the arbitrators may be enforced by any court having jurisdiction over the party against which the award has been rendered, or wherever assets of that party are located, and shall be enforceable in accordance with the New York Convention on
the Recognition and Enforcement of Foreign Arbitral Awards (1958). A court may refuse to enforce any award rendered in accordance herewith, if it finds that any of the arbitrators appointed to preside over the Dispute are not independent or
impartial of the parties. 
 Section 7.9 No Third Party Beneficiaries. There are no third party beneficiaries of this Agreement
and nothing in this Agreement, express or implied, is intended to confer on any person other than the parties hereto (and their respective successors, heirs and permitted assigns), any rights, remedies, obligations or liabilities, except as
specifically set forth in this Agreement. 
 Section 7.10 Assignment; Binding Effect. Neither this Agreement nor any of the
rights, interests or obligations hereunder shall be assigned by any of the parties hereto (whether by operation of law or otherwise) without the prior written consent of the other parties, except that Parent may assign this Agreement (in whole but
not in part) in connection with a permitted assignment of the Merger Agreement by Parent, as applicable. Subject to the preceding sentence, this Agreement shall be binding upon and shall inure to the benefit of the parties hereto and their
respective successors and permitted assigns and, in the case of any Stockholder that is an individual, his, her or its estate, heirs, beneficiaries, personal representatives and executors. 

Section 7.11 No Presumption Against Drafting Party. Each of the parties to this Agreement acknowledges that it has been
represented by independent counsel in connection with this Agreement and the transactions contemplated by this Agreement. Accordingly, any rule of law or any legal decision that would require interpretation of any claimed ambiguities in this
Agreement against the drafting party has no application and is expressly waived. 
 Section 7.12 Counterparts. This Agreement
may be executed in two or more consecutive counterparts (including by facsimile or email pdf format), each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument, and shall become
effective when one or more counterparts have been signed by each of the parties and delivered (by telecopy, email pdf format or otherwise) to the other parties; provided, however, that if any Stockholder fails for any reason to
execute, or perform their obligations under, this Agreement, this Agreement shall remain effective as to all parties executing this Agreement. 

Section 7.13 Independent Committee. All amendments or waivers of any provision of this Agreement by the Company and all decisions
or determinations contemplated by this Agreement to be made by the Company shall be made by the Independent Committee and no amendment or waiver of any provision of this Agreement by the Company and no decision or determination contemplated by this
Agreement to be made by the Company shall be made, or 

  
 15 

 
action taken, by the Company or the Board with respect to this Agreement without first obtaining the approval of the Independent Committee. The Independent Committee, and only the Independent
Committee, may pursue any action or litigation with respect to breaches of this Agreement on behalf of the Company. 
 [Remainder of page
intentionally left blank] 

  
 16 

 IN WITNESS WHEREOF, the parties hereto have duly executed and delivered this Agreement as of the
date and year first written above. 
  

			
	 PARENT

	
	 THAIHOT Investment Company US Limited

		
	 By:
	 	 /s/ Qisen
Huang

 
			
	 Name:
	 	 Qisen Huang

			
	 Title:
	 	 Director

 [SIGNATURE PAGE TO ROLLOVER AND SUPPORT AGREEMENT] 

 
			
	STOCKHOLDERS
	
	Tahoe Investment Group Co., Ltd.
		
	By:	 	/s/ Qisen Huang
	Name:	 	Qisen Huang
	Title:	 	Chairman
	
	THAIHOT Investment Company Limited
		
	By:	 	/s/ Qisen Huang
	Name:	 	Qisen Huan
	Title:	 	Director
	
	Qisen Huang
		
	By:	 	/s/ Qisen Huang

 [SIGNATURE PAGE TO ROLLOVER AND SUPPORT AGREEMENT] 

 
			
	COMPANY
	
	Alliance HealthCare Services, Inc.
		
	By:	 	/s/ Percy C. Tomlinson
	Name:	 	Percy C. Tomlinson
	Title:	 	President and Chief Executive Officer

 [SIGNATURE PAGE TO ROLLOVER AND SUPPORT AGREEMENT] 

 Schedule A 

 

																			
	 Rollover Stockholder
	  	 Address
	  	Existing
Shares	 	  	Rollover
Shares	 	  	Non-Rollover
Shares	 	  	Parent
Stocks	 
	 Holdco
	  	 c/o Tahoe Investment
 Group Co.,
Ltd.
	  	 	5,537,945	 	  	 	5,537,945	 	  	 	—  	 	  	 	5,537,945	 
	 Tahoe
	  	 No. 43 Hudong Road
 Olympic
Building,
	  	 	5,537,945	 	  	 	—  	 	  	 	5,537,945	 	  	 	—  	 
	 Chairman Huang
	  	 Fuzhou City
 Fujian Province,

China 350003
	  	 	5,537,945	 	  	 	—  	 	  	 	5,537,945	 	  	 	—Exhibit
10.1

 

SUBSCRIPTION
AGREEMENT

 

Conyers
Park Acquisition Corp.

c/o
Centerview Capital

31
West 52nd Street, 22nd Floor

New
York, NY 10019

 

Ladies
and Gentlemen:

 

In
connection with the proposed business combination (the “Transaction”) between Conyers Park Acquisition Corp.,
a Delaware corporation (the “Company”), and NCP-ATK Holdings, Inc., a Delaware corporation (“Atkins”),
pursuant to contemplated Agreement and Plan of Merger among the Company, Atkins and the other parties thereto (as may be amended
and/or restated, the “Transaction Agreement”), the Company is seeking commitments from certain of its existing
stockholders and other interested investors to purchase shares of the Company’s Class A common stock, par value $0.0001
per share (the “Shares”), for a purchase price of $10.00 per share, in a private placement in which the Company
expects to raise an aggregate of up to $100 million (subject to increase or decrease in the discretion of the Company). In connection
therewith, the undersigned and the Company agree as follows:

 

1.       Subscription.
The undersigned hereby irrevocably subscribes for and agrees to purchase from the Company such number of Shares as is set forth
on the signature page of this Subscription Agreement on the terms provided for herein. The undersigned understands and agrees
that the Company reserves the right to accept or reject the undersigned’s subscription for the Shares for any reason or
for no reason, in whole or in part, at any time prior to its acceptance by the Company, and the same shall be deemed to be accepted
by the Company only when this Subscription Agreement is signed by a duly authorized person by or on behalf of the Company; the
Company may do so in counterpart form. Notwithstanding the foregoing, in the event that the Company does not (i) accept the subscription,
and (ii) consummate the closing of the Transaction, on or before August 21, 2017, this Subscription Agreement shall be void and
of no further effect and any monies paid by the undersigned to the Company in connection herewith shall immediately be returned
to the undersigned. In the event of rejection of the entire subscription by the Company or the termination of this subscription
in accordance with the terms hereof, the undersigned’s payment hereunder will be returned promptly to the undersigned along
with this Subscription Agreement, and this Subscription Agreement shall have no force or effect. In the event that the Company
rejects the subscription in part, the undersigned may terminate this Subscription Agreement by providing notice to the Company
within one business day of receiving notification that its subscription was rejected in part. The undersigned understands that
pursuant to the Transaction Agreement the Shares will become share of common stock in The Simply Good Goods Company.

 

2.       Closing.
The closing of the sale of Shares contemplated hereby (the “Closing”) is contingent upon the substantially
concurrent consummation of the Transaction. The Closing shall occur on the date of, and immediately prior to, the consummation
of the Transaction. Upon (i) satisfaction of the conditions set forth in Section 3 below and (ii) not less than five (5) business
days’ written notice from (or on behalf of) the Company to the undersigned (the “Closing Notice”), that
the Company reasonably expects all conditions to the closing of the Transaction to be satisfied on a date that is not less than
five (5) business days from the date of the Closing Notice, the undersigned shall deliver to the Company on the closing date specified
in the Closing Notice (the “Closing Date”) the subscription amount for the Shares subscribed by wire transfer
of United States dollars in immediately available funds to the account specified by the Company in the Closing Notice against
delivery to the undersigned of the Shares in book entry form as set forth in the following sentence. The Company shall deliver
(or cause the delivery of) the Shares in book entry form to the undersigned or to a custodian designated by undersigned, as applicable,
as indicated below. This Subscription Agreement shall terminate and be of no further force or effect, without any liability to
either party hereto, if the Company notifies the undersigned in writing that it has abandoned its plans to move forward with the
Transaction and/or terminates the undersigned’s obligations without the delivery of the Shares having occurred.

 

    	 	1	 

     

    

 

3.       Closing
Conditions. The Closing is also subject to the conditions that, on the Closing Date:

 

a.       no
suspension of the qualification of the Shares for offering or sale or trading in any jurisdiction, or initiation or threatening
of any proceedings for any of such purposes, shall have occurred other than in connection with the consummation of the Transaction;

 

b.       all
representations and warranties of the Company and the undersigned contained in this Subscription Agreement shall be true and correct
in all material respects (other than representations and warranties that are qualified as to materiality or Material Adverse Effect
(as defined herein), which representations and warranties shall be true in all respects) at and as of the Closing Date, and consummation
of the Closing shall constitute a reaffirmation by each of the Company and the undersigned of each of the representations, warranties
and agreements of each such party contained in this Subscription Agreement as of the Closing Date, but in each case without giving
effect to consummation of the Transaction;

 

c.       no
applicable governmental authority shall have enacted, issued, promulgated, enforced or entered any judgment, order, law, rule
or regulation (whether temporary, preliminary or permanent) which is then in effect and has the effect of making consummation
of the transactions contemplated hereby illegal or otherwise restraining or prohibiting consummation of the transactions contemplated
hereby, and no governmental authority shall have instituted or threatened in writing a proceeding seeking to impose any such restraint
or prohibition;

 

d.       all
conditions precedent to the closing of the Transaction, including the approval of the Company’s shareholders, shall have
been satisfied or waived (other than those conditions which, by their nature, are to be satisfied at the closing of the Transaction).

 

4.       Further
Assurances. At the Closing, the parties hereto shall execute and deliver such additional documents and take such additional
actions as the parties reasonably may deem to be practical and necessary in order to consummate the subscription as contemplated
by this Subscription Agreement.

 

    	 	2	 

     

    

 

5.       Company
Representations and Warranties. The Company represents and warrants to the undersigned that:

 

a.       The
Company has been duly incorporated, is validly existing and is in good standing under the laws of the State of Delaware, with
corporate power and authority to own, lease and operate its properties and conduct its business as presently conducted.

 

b.       The
Shares have been duly authorized and, when issued and delivered to the undersigned against full payment therefor in accordance
with the terms of this Subscription Agreement, the Shares will be validly issued, fully paid and non-assessable and will not have
been issued in violation of or subject to any preemptive or similar rights created under the Company’s Amended and Restated
Certificate of Incorporation (as amended) or under the laws of the State of Delaware.

 

c.       This
Subscription Agreement has been duly authorized, executed and delivered by the Company and is enforceable in accordance with its
terms, except as may be limited or otherwise affected by (i) bankruptcy, insolvency, fraudulent conveyance, reorganization, moratorium
or other laws relating to or affecting the rights of creditors generally, and (ii) principles of equity, whether considered at
law or equity.

 

d.       The
issuance and sale of the Shares and the compliance by the Company with all of the provisions of this Subscription Agreement and
the consummation of the transactions herein will be done in accordance with the NASDAQ marketplace rules and will not conflict
with or result in a breach or violation of any of the terms or provisions of, or constitute a default under, or result in the
creation or imposition of any lien, charge or encumbrance upon any of the property or assets of the Company or any of its subsidiaries
pursuant to the terms of (i) any indenture, mortgage, deed of trust, loan agreement, lease, license or other agreement or instrument
to which the Company or any of its subsidiaries is a party or by which the Company or any of its subsidiaries is bound or to which
any of the property or assets of the Company is subject, which would have a material adverse effect on the business, properties,
financial condition, stockholders’ equity or results of operations of the Company (a “Material Adverse Effect”)
or materially affect the validity of the Shares or the legal authority of the Company to comply in all material respects with
the terms of this Subscription Agreement; (ii) result in any violation of the provisions of the organizational documents of the
Company; or (iii) result in any violation of any statute or any judgment, order, rule or regulation of any court or governmental
agency or body, domestic or foreign, having jurisdiction over the Company or any of its properties that would have a Material
Adverse Effect or materially affect the validity of the Shares or the legal authority of the Company to comply with this Subscription
Agreement; subject, in the case of the foregoing clauses (i) and (iii) with respect to the consummation of the transactions therein
contemplated.

 

e.       The
Company has not entered into any agreement or arrangement entitling any agent, broker, investment banker, financial advisor or
other person to any broker’s or finder’s fee or any other commission or similar fee in connection with the transactions
contemplated by this Subscription Agreement for which the undersigned could become liable.

 

    	 	3	 

     

    

 

g.       The
Company understands that the foregoing representations and warranties shall be deemed material and to have been relied upon by
the undersigned.

 

6.       Subscriber
Representations and Warranties. The undersigned represents and warrants to the Company that:

 

a.       The
undersigned is (i) a “qualified institutional buyer” (as defined in Rule 144A under the Securities Act) or (ii) an
institutional “accredited investor” (within the meaning of Rule 501(a) under the Securities Act), in each case, satisfying
the requirements set forth on Schedule A, and is acquiring the Shares only for his, her or its own account and not for
the account of others, and not on behalf of any other account or person or with a view to, or for offer or sale in connection
with, any distribution thereof in violation of the Securities Act (and shall provide the requested information on Schedule
A following the signature page hereto). The undersigned is not an entity formed for the specific purpose of acquiring the
Shares.

 

b.       The
undersigned understands that the Shares are being offered in a transaction not involving any public offering within the meaning
of the Securities Act and that the Shares have not been registered under the Securities Act. The undersigned understands that
the Shares may not be resold, transferred, pledged or otherwise disposed of by the undersigned absent an effective registration
statement under the Securities Act except (i) to the Company or a subsidiary thereof, (ii) to non-U.S. persons pursuant to offers
and sales that occur outside the United States within the meaning of Regulation S under the Securities Act or (iii) pursuant to
another applicable exemption from the registration requirements of the Securities Act, and in each of cases (i) and (iii) in accordance
with any applicable securities laws of the states and other jurisdictions of the United States, and that any certificates representing
the Shares shall contain a legend to such effect. The undersigned acknowledges that the Shares will not be eligible for resale
pursuant to Rule 144A promulgated under the Securities Act. The undersigned understands and agrees that the Shares will be subject
to transfer restrictions and, as a result of these transfer restrictions, the undersigned may not be able to readily resell the
Shares and may be required to bear the financial risk of an investment in the Shares for an indefinite period of time. The undersigned
understands that it has been advised to consult legal counsel prior to making any offer, resale, pledge or transfer of any of
the Shares.

 

c.       The
undersigned understands and agrees that the undersigned is purchasing Shares directly from the Company. The undersigned further
acknowledges that there have been no representations, warranties, covenants and agreements made to the undersigned by the Company,
or its officers or directors, expressly or by implication, other than those representations, warranties, covenants and agreements
included in this Subscription Agreement.

 

d.       The
undersigned’s acquisition and holding of the Shares will not constitute or result in a non-exempt prohibited transaction
under Section 406 of the Employee Retirement Income Security Act of 1974, as amended, Section 4975 of the Internal Revenue Code
of 1986, as amended, or any applicable similar law.

 

    	 	4	 

     

    

 

e.       The
undersigned acknowledges and agrees that the undersigned has received such information as the undersigned deems necessary in order
to make an investment decision with respect to the Shares. Without limiting the generality of the foregoing, the undersigned acknowledges
that it has reviewed (i) the Company’s filings with the SEC and (ii) the disclosure package provided to the undersigned,
dated April 3, 2017 (the “Disclosure Package”). The undersigned represents and agrees that the undersigned
and the undersigned’s professional advisor(s), if any, have had the full opportunity to ask such questions, receive such
answers and obtain such information as the undersigned and such undersigned’s professional advisor(s), if any, have deemed
necessary to make an investment decision with respect to the Shares. The undersigned further acknowledges that the information
contained in the Disclosure Package is preliminary and subject to change, and that any changes to the information contained in
the Disclosure Package, including, without limitation, any changes based on updated information or changes in terms of the Transaction,
shall in no way affect the undersigned’s obligation to purchase the Shares hereunder.

 

f.       The
undersigned became aware of this offering of the Shares solely by means of direct contact between the undersigned and the Company
or a representative of the Company, and the Shares were offered to the undersigned solely by direct contact between the undersigned
and the Company or a representative of the Company. The undersigned did not become aware of this offering of the Shares, nor were
the Shares offered to the undersigned, by any other means. The undersigned acknowledges that the Company represents and warrants
that the Shares (i) were not offered by any form of general solicitation or general advertising and (ii) are not being offered
in a manner involving a public offering under, or in a distribution in violation of, the Securities Act, or any state securities
laws.

 

g.       The
undersigned acknowledges that it is aware that there are substantial risks incident to the purchase and ownership of the Shares,
including those set forth in the Disclosure Package and in the Company’s filings with the SEC. The undersigned has such
knowledge and experience in financial and business matters as to be capable of evaluating the merits and risks of an investment
in the Shares, and the undersigned has sought such accounting, legal and tax advice as the undersigned has considered necessary
to make an informed investment decision.

 

h.       Alone,
or together with any professional advisor(s), the undersigned has adequately analyzed and fully considered the risks of an investment
in the Shares and determined that the Shares are a suitable investment for the undersigned and that the undersigned is able at
this time and in the foreseeable future to bear the economic risk of a total loss of the undersigned’s investment in the
Company. The undersigned acknowledges specifically that a possibility of total loss exists.

 

i.       In
making its decision to purchase the Shares, the undersigned has relied solely upon independent investigation made by the undersigned.
Without limiting the generality of the foregoing, the undersigned has not relied on any statements or other information provided
by the Placement Agent concerning the Company or the Shares or the offer and sale of the Shares.

 

    	 	5	 

     

    

 

j.       The
undersigned understands and agrees that no federal or state agency has passed upon or endorsed the merits of the offering of the
Shares or made any findings or determination as to the fairness of this investment.

 

k.       The
undersigned has been duly formed or incorporated and is validly existing in good standing under the laws of its jurisdiction of
incorporation or formation.

 

l.       The
execution, delivery and performance by the undersigned of this Subscription Agreement are within the powers of the undersigned,
have been duly authorized and will not constitute or result in a breach or default under or conflict with any order, ruling or
regulation of any court or other tribunal or of any governmental commission or agency, or any agreement or other undertaking,
to which the undersigned is a party or by which the undersigned is bound, and, if the undersigned is not an individual, will not
violate any provisions of the undersigned’s charter documents, including, without limitation, its incorporation or formation
papers, bylaws, indenture of trust or partnership or operating agreement, as may be applicable. The signature on this Subscription
Agreement is genuine, and the signatory, if the undersigned is an individual, has legal competence and capacity to execute the
same or, if the undersigned is not an individual the signatory has been duly authorized to execute the same, and this Subscription
Agreement constitutes a legal, valid and binding obligation of the undersigned, enforceable against the undersigned in accordance
with its terms.

 

m.       Neither
the due diligence investigation conducted by the undersigned in connection with making its decision to acquire the Shares nor
any representations and warranties made by the undersigned herein shall modify, amend or affect the undersigned’s right
to rely on the truth, accuracy and completeness of the Company’s representations and warranties contained herein.

 

n.       The
undersigned is not (i) a person or entity named on the List of Specially Designated Nationals and Blocked Persons administered
by the U.S. Treasury Department’s Office of Foreign Assets Control (“OFAC”) or in any Executive Order
issued by the President of the United States and administered by OFAC (“OFAC List”), or a person or entity
prohibited by any OFAC sanctions program, (ii) a Designated National as defined in the Cuban Assets Control Regulations, 31 C.F.R.
Part 515, or (iii) a non-U.S. shell bank or providing banking services indirectly to a non-U.S. shell bank (collectively, a “Prohibited
Investor”). The undersigned agrees to provide law enforcement agencies, if requested thereby, such records as required
by applicable law, provided that the undersigned is permitted to do so under applicable law. If the undersigned is a financial
institution subject to the Bank Secrecy Act (31 U.S.C. Section 5311 et seq.) (the “BSA”), as amended by the
USA PATRIOT Act of 2001 (the “PATRIOT Act”), and its implementing regulations (collectively, the “BSA/PATRIOT
Act”), the undersigned maintains policies and procedures reasonably designed to comply with applicable obligations under
the BSA/PATRIOT Act. To the extent required, it maintains policies and procedures reasonably designed for the screening of its
investors against the OFAC sanctions programs, including the OFAC List. To the extent required, it maintains policies and procedures
reasonably designed to ensure that the funds held by the undersigned and used to purchase the Shares were legally derived.

 

    	 	6	 

     

    

 

o.       No
disclosure or offering document has been prepared by Goldman, Sachs & Co. or any of its respective affiliates (the “Placement
Agent”) in connection with the offer and sale of the Shares.

 

p.       The
Placement Agent and each of its directors, officers, employees, representatives and controlling persons have made no independent
investigation with respect to the Company or the Shares or the accuracy, completeness or adequacy of any information supplied
to the undersigned by the Company.

 

q.       In
connection with the issue and purchase of the Shares, the Placement Agent has not acted as the undersigned’s financial advisor
or fiduciary.

 

r.       If
the undersigned is a resident or subject to the laws of Canada, the undersigned hereby declares, represents, warrants and agrees
as set forth in the attached Schedule B.

 

7.       Registration
Rights. In the event that the Shares are not registered in connection with the consummation of the Transaction, the Company
agrees that, within forty-five (45) calendar days after the consummation of the Transaction, the Company (or its successor including
The Simply Good Foods Company) will file with the SEC (at the Company’s sole cost and expense) a registration statement
registering such resale (the “Registration Statement”), and the Company shall use its commercially reasonable
efforts to have the Registration Statement declared effective as soon as practicable after the filing thereof. The Company agrees
that The Simply Good Foods Company will cause such registration statement or another shelf registration statement to remain effective
until the earlier of (i) two years from the issuance of the Shares, or (ii) on the first date on which the undersigned can sell
all of its Shares (or shares received in exchange therefor) under Rule 144 of the Securities Act of 1933 within 90 days without
limitation as to the amount of such securities that may be sold. The Simply Good Foods Company may suspend the use of any such
registration statement if it determines that in order for the registration statement to not contain a material misstatement or
omission, an amendment thereto would be needed to include information that would at that time not otherwise be required in a current,
quarterly, or annual report under the Exchange Act of 1934, as amended. The undersigned agrees to disclose its ownership to the
Company and the The Simply Good Foods Company upon request to assist them in making the determination described above. The Company’s
obligations to include the Shares (or shares issued in exchange therefor) in the Registration Statement are contingent upon the
undersigned furnishing in writing to the Company such information regarding the undersigned, the securities of the Company held
by the undersigned and the intended method of disposition of the Shares as shall be reasonably requested by the Company to effect
the registration of the Shares, and shall execute such documents in connection with such registration as the Company may reasonably
request that are customary of a selling stockholder in similar situations. After giving effect to the transactions contemplated
therein, the Company agrees to cause The Simply Good Foods Company to assume the rights and obligations herein in place of the
Company and the undersigned agrees to the same.

 

    	 	7	 

     

    

 

8.       Termination.
This Subscription Agreement shall terminate and be void and of no further force and effect, and all rights and obligations of
the parties hereunder shall terminate without any further liability on the part of any party in respect thereof, upon the earlier
to occur of (a) such date and time as the Transaction Agreement is terminated in accordance with its terms, (b) upon the mutual
written agreement of each of the parties hereto to terminate this Subscription Agreement or (c) if any of the conditions to Closing
set forth in Section 3 of this Subscription Agreement are not satisfied or waived on or prior to the Closing and, as a result
thereof, the transactions contemplated by this Subscription Agreement are not consummated at the Closing; provided that
nothing herein will relieve any party from liability for any willful breach hereof prior to the time of termination, and each
party will be entitled to any remedies at law or in equity to recover losses, liabilities or damages arising from such breach.
The Company shall promptly notify the undersigned of the termination of the Transaction Agreement promptly after the termination
of such agreement.

 

9.       Trust
Account Waiver. The undersigned acknowledges that the Company is a blank check company with the powers and privileges to effect
a merger, asset acquisition, reorganization or similar business combination involving the Company and one or more businesses or
assets. The undersigned further acknowledges that, as described in the Company’s prospectus relating to its initial public
offering dated July 14, 2016 (the “Prospectus”) available at www.sec.gov, substantially all of the Company’s
assets consist of the cash proceeds of the Company’s initial public offering and private placements of its securities, and
substantially all of those proceeds have been deposited in a trust account (the “Trust Account”) for the benefit
of the Company, its public shareholders and the underwriters of the Company’s initial public offering. Except with respect
to interest earned on the funds held in the Trust Account that may be released to the Company to pay its tax obligations, if any,
and for working capital, the cash in the Trust Account may be disbursed only for the purposes set forth in the Prospectus. For
and in consideration of the Company entering into this Subscription Agreement, the receipt and sufficiency of which are hereby
acknowledged, the undersigned hereby irrevocably waives any and all right, title and interest, or any claim of any kind it has
or may have in the future, in or to any monies held in the Trust Account, and agrees not to seek recourse against the Trust Account
as a result of, or arising out of, this Subscription Agreement.

 

10.       Miscellaneous.

 

a.       Neither
this Subscription Agreement nor any rights that may accrue to the undersigned hereunder (other than the Shares acquired hereunder,
if any) may be transferred or assigned.

 

b.       The
Company may request from the undersigned such additional information as the Company may deem necessary to evaluate the eligibility
of the undersigned to acquire the Shares, and the undersigned shall provide such information as may reasonably be requested, to
the extent readily available and to the extent consistent with its internal policies and procedures.

 

c.       The
undersigned acknowledges that the Company, the Placement Agent and others will rely on the acknowledgments, understandings, agreements,
representations and warranties contained in this Subscription Agreement. Prior to the Closing, the undersigned agrees to promptly
notify the Company if any of the acknowledgments, understandings, agreements, representations and warranties set forth herein
are no longer accurate. The undersigned agrees that each purchase by the undersigned of Shares from the Company will constitute
a reaffirmation of the acknowledgments, understandings, agreements, representations and warranties herein (as modified by any
such notice) by the undersigned as of the time of such purchase. The undersigned further acknowledges and agrees that the Placement
Agent is a third-party beneficiary of the representations and warranties of the undersigned contained in Section 6 of this Subscription
Agreement.

 

    	 	8	 

     

    

 

d.      The
Company is entitled to rely upon this Subscription Agreement and is irrevocably authorized to produce this Subscription Agreement
or a copy hereof to any interested party in any administrative or legal proceeding or official inquiry with respect to the matters
covered hereby.

 

e.      All
the agreements, representations and warranties made by each party hereto in this Subscription Agreement shall survive the Closing.

 

g.      This
Subscription Agreement may not be modified, waived or terminated except by an instrument in writing, signed by the party against
whom enforcement of such modification, waiver, or termination is sought.

 

h.      This
Subscription Agreement constitutes the entire agreement, and supersedes all other prior agreements, understandings, representations
and warranties, both written and oral, among the parties, with respect to the subject matter hereof. This Subscription Agreement
shall not confer any rights or remedies upon any person other than the parties hereto, and their respective successor and assigns.

 

i.       Except
as otherwise provided herein, this Subscription Agreement shall be binding upon, and inure to the benefit of the parties hereto
and their heirs, executors, administrators, successors, legal representatives, and permitted assigns, and the agreements, representations,
warranties, covenants and acknowledgments contained herein shall be deemed to be made by, and be binding upon, such heirs, executors,
administrators, successors, legal representatives and permitted assigns.

 

j.       If
any provision of this Subscription Agreement shall be invalid, illegal or unenforceable, the validity, legality or enforceability
of the remaining provisions of this Agreement shall not in any way be affected or impaired thereby and shall continue in full
force and effect.

 

k.       This
Subscription Agreement may be executed in one or more counterparts (including by facsimile or electronic mail or in .pdf) and
by different parties in separate counterparts, with the same effect as if all parties hereto had signed the same document. All
counterparts so executed and delivered shall be construed together and shall constitute one and the same agreement.

 

    	 	9	 

     

    

 

l.       The
parties hereto agree that irreparable damage would occur in the event that any of the provisions of this Subscription Agreement
were not performed in accordance with their specific terms or were otherwise breached. It is accordingly agreed that the parties
shall be entitled to an injunction or injunctions to prevent breaches of this Subscription Agreement and to enforce specifically
the terms and provisions of this Subscription Agreement, this being in addition to any other remedy to which such party is entitled
at law, in equity, in contract, in tort or otherwise.

 

m.       THIS
SUBSCRIPTION AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK, WITHOUT REGARD
TO THE PRINCIPLES OF CONFLICTS OF LAWS THAT WOULD OTHERWISE REQUIRE THE APPLICATION OF THE LAW OF ANY OTHER STATE. EACH PARTY
HERETO HEREBY WAIVES ANY RIGHT TO A JURY TRIAL IN CONNECTION WITH ANY LITIGATION PURSUANT TO THIS SUBSCRIPTION AGREEMENT AND THE
TRANSACTIONS CONTEMPLATED HEREBY. 

 

11.
Non-Reliance and Exculpation. The undersigned acknowledges that it is not relying upon, and has not relied upon, any statement,
representation or warranty made by any person, firm or corporation (including, without limitation, Goldman, Sachs & Co., any
of its affiliates or any of its or their control persons, officers, directors and employees), other than the statements, representations
and warranties contained in this Subscription Agreement, in making its investment or decision to invest in the Company. The undersigned
agrees that neither (i) any other purchaser pursuant to this Subscription Agreement or any other Subscription Agreement related
to the private placement of the Shares (including the respective controlling persons, officers, directors, partners, agents, or
employees of any Purchaser) nor (ii) Goldman, Sachs & Co., its affiliates or any of its or their control persons, officers,
directors or employees, shall be liable to any other purchaser pursuant to this Subscription Agreement or any other Subscription
Agreement related to the private placement of the Shares for any action heretofore or hereafter taken or omitted to be taken by
any of them in connection with the purchase of the Shares.

  

[SIGNATURE
PAGES FOLLOW]

 

    	 	10	 

     

    

 

IN
WITNESS WHEREOF, the undersigned has executed or caused this Subscription Agreement to be executed by its duly authorized
representative as of the date set forth below.

 

	Name
    of Investor:	State/Country
    of Formation or Domicile:
	 	 
	By:
    ____________________	 
	Name:
    __________________	 
	Title:
    ___________________	 
	 	 
	Name
    in which shares are to be registered (if different):	Date:
    April [    ], 2017
	 	 
	Investor’s
    EIN:	 
	 	 
	Business
    Address-Street:	Mailing
    Address-Street (if different):
	 	 
	City,
    State, Zip:	City,
    State, Zip:
	 	 
	Attn:__________________	Attn:__________________
	 	 
	Telephone
    No.:	Telephone
    No.:
	Facsimile
    No.:	Facsimile
    No.:
	 	 
	Number
    of Shares subscribed for:	 
	 	 
	Aggregate
    Subscription Amount: $	Price
    Per Share: $10

 

You
must pay the Subscription Amount by wire transfer of United States dollars in immediately available funds to the account specified
by the Company in the Closing Notice). To the extent the offering is oversubscribed, the number of Shares received may be less
than the number of Shares subscribed for.

 

    	 	11	 

     

    

 

IN
WITNESS WHEREOF, Conyers Park Acquisition Corp. has accepted this Subscription Agreement as of the date set forth below.

  

	 	CONYERS
    PARK ACQUISITION CORP.
	 	 	 
	 	By:	        
	 	Name:	 
	 	Title:	 
	 	 	 
	Date:
                      , 2017	 	 

  

    	 	12	 

     

    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Schedule B

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