Document:

Exhibit
10.3

 

SHARE
PURCHASE AND OPTION AGREEMENT

 

This
SHARE PURCHASE AGREEMENT (as amended, restated, supplemented or otherwise modified from time to time, this “Agreement”),
dated July 16, 2018, is entered into by and between Seven Stars Cloud Group, Inc., a corporation incorporated under the laws of
Nevada (the “Company”), and Star Thrive Group Limited ,
a company incorporated and existing under the laws of the British Virgin Islands (the “Purchaser”).

 

WITNESSETH:

 

WHEREAS,
subject to the terms and conditions set forth in this Agreement, and pursuant to Section 4(a)(2) of the Securities Act of 1933,
as amended (the “Securities Act”). Rule 506 promulgated thereunder and/or Regulation S under the Securities
Act, the Company desires to issue and sell to the Purchaser, and the Purchaser has agreed to purchase from the Company, an aggregate
of 12,568,306 shares of the Company’s common stock (“Common Stock”), at the price of USD1.83 per share for the
total purchase price of USD23,000,000, subject to the terms and conditions set forth herein.

 

WHEREAS,
the Purchaser understands that this offering is being made without registration of the Common Stock under the Securities Act of
1933, as amended (the “Securities Act”), or any securities law of any state of the United States or of any other jurisdiction,
and is being made only to “accredited investors” or non-U.S. persons.

 

NOW,
THEREFORE, in consideration of the respective undertakings stated herein, and for other good and valuable consideration, the receipt
and sufficiency of which is hereby acknowledged, the parties hereto agree as follows:

 

		1.	DEFINITIONS.
Whenever used herein, unless the context otherwise requires,
the following words and phrases shall have the following meanings:

 

“Affiliate”
of any specified Person shall mean any other Person directly or indirectly controlling
or controlled by or under direct or indirect common control with such specified Person. For the purposes of this definition, “control”,
when used with respect to any specified Person shall mean the power to direct the management and policies of such Person, directly
or indirectly, whether through the ownership of voting securities, by contract or otherwise; and the terms “controlling”
and “controlled” have meanings correlative to the foregoing.

 

“Agreement”
shall have the meaning given to such term in the preamble.

 

“Board”
shall mean the board of directors of the Company.

 

“Business
Day” shall mean any day
that is not a Saturday, a Sunday or other day on which banking institutions in the Slate of New York, PRC, Hong Kong or the Cayman
Islands arc required by law to be closed.

 

“Call
Option” shall have the meaning specified in Section 2.4 of this Agreement.

 

    	 	1	 

     

    

 

“Claim
Notice” shall have the meaning specified in Section 6.2(a) of this Agreement.

 

“Closing”
shall have the meaning specified in Section 2.2 of this Agreement.

 

“Closing
Schedule” shall have the meaning specified in Section 2.2 of this Agreement.

 

“Common
Stock” means any share of common stock of the Company.

 

“Company”
shall have the meaning specified in the preamble to this Agreement.

 

“Dispute”
shall have the meaning specified in Section 7.2 of this Agreement.

 

“Group
Company” means the Company, its subsidiaries and any other Person that is directly or indirectly controlled by the Company,
including its consolidated variable interest entities.

 

“Hong
Kong” shall mean the Hong Kong Special Administrative Region of the PRC.

 

“Indemnified
Party” shall
have the meaning specified in Section 6.1 of this Agreement.

 

“Indemnifying
Party” shall have the meaning specified in Section 6.1 of this Agreement.

 

“Indemnity
Notice” shall have the meaning specified in Section 6.3 of this Agreement.

 

“Losses”
shall have the meaning specified in Section 6.1 of this Agreement.

 

“Material
Adverse Effect” shall mean any event, fact, circumstance or occurrence that, individually or in the aggregate with any
other events, facts, circumstances or occurrences, results in or would reasonably be expected to result in a material adverse change
in or a material adverse effect on (i) the financial condition, assets, liabilities, results of operations, business, prospects
or operations of the Company or its subsidiaries taken as a whole, except to the extent that any such Material Adverse Effect results
from (x) changes in generally accepted accounting principles that are generally applicable to comparable companies or (y) changes
in general economic and market conditions in the PRC; or (ii) the ability of the Company to consummate the transactions contemplated
by this Agreement.

 

“Person”
shall mean any natural person, firm, corporation, limited liability company, partnership, joint venture, association, joint-stock
company, trust, unincorporated organization, governmental authority or any other legal entity, including public bodies, whether
acting in an individual, fiduciary or other capacity.

 

“PRC”
shall mean the People’s Republic of China, excluding, for the purpose of this Agreement, Hong Kong, the Macau Special Administrative
Region and Taiwan.

 

“Purchaser”
shall have the meaning specified in the preamble to this Agreement.

 

“Purchase
Price” shall mean USD23,000,000.

 

“Regulation
S” shall have
the meaning specified in Section 3.7 of this Agreement.

 

    	 	2	 

     

    

 

“Securities
Act” shall
mean the United States Securities Act of 1933, as amended.

 

“Shares”
shall mean the 12,568,306 shares of the Company’s Common Slock to be purchased by the Purchaser at the price of USD 1.83
per share.

 

“Third
Party Claim” shall have the meaning specified in Section 6.2(a) of this Agreement.

 

“US$”
and “U.S. dollar” shall mean the lawful currency for the time being of the United States of America.

 

		2.	SHARES

 

2.1           Issuance
of the Shares. Subject to the satisfaction of terms and conditions of this Agreement, the Company agrees to issue to the Purchaser
and the Purchaser hereby agrees to purchase from the Company, for the aggregate purchase price of USD 23,000,000 (the “Purchase
Price”), an aggregate of 12,568,306 shares of the Company’s Common Stock (the “Shares”), at the price
of USD1.83 per share, and in accordance with the installments as set forth in the Closing Schedule of Section 2.2 below (the “Closing
Schedule”).

 

2.2
          Closing
Schedule. Subject to Sections 2.5 and 2.6 of this Agreement, the closing of the issuance and purchase of the
Shares shall consist of six (6) separate closings as set out in the Closing Schedule (each a “Closing” and collectively
the “Closings”), and each Closing shall take place remotely via the exchange of documents and signatures, on a date
specified by the parties herein upon the fulfillment of the conditions as set forth in Section 2.5 and 2.6. The
Company shall, upon each Closing, deliver to the Purchaser a share certificate representing the corresponding number of shares
issuable at such Closing, free and clear of encumbrances.

 

	#	 	Shares to be issued
 by installment	 	 	Closing Date	 	Purchase Price by
 installment (USD)	 
	First Closing	 	 	1,256,831	 	 	July [ 25 ], 2018	 	 	2,300,001	 
	Second Closing	 	 	1,256,831	 	 	No later than August 31, 2018	 	 	2,300,001	 
	Third Closing	 	 	1,256,831	 	 	No later than September 30, 2018	 	 	2,300,001	 
	Fourth Closing	 	 	1,256,831	 	 	No later than October 31, 2018	 	 	2,300,001	 
	Fifth Closing	 	 	3,142,075	 	 	No later than November 30, 2018	 	 	5,749,997	 
	Sixth Closing	 	 	4,398,907	 	 	No later than December 31, 2018	 	 	8,050,000	 
	Total	 	 	12,568,306	 	 	 	 	 	USD23,000,000	 

 

    	 	3	 

     

    

 

2.3           Method
of Payment. The Purchaser shall pay and deliver to the Company
at each Closing the corresponding purchase price as set out in the Closing Schedule above, in U.S. dollars or/and RMB by wire
transfer, or by such other method mutually agreeable to the Company and the Purchaser prior to the Closing Date of each installment
set out above, of immediately available funds to the following bank account as designated by the Company, such that the payment
shall have been delivered and made available to such bank account:

 

Name
of Bank: THE HONG KONG AND SHANGHAI BANKING

CORPORATION
LIMITED

Address:
1 QUEEN’S ROAD CENTRAL, HONG KONG

Account
No.: 411758345838

Account
holder: YOU ON DEMAND (ASIA) LIMITED

SWIFTCODE: HSBCHKHHHKH

 

2.4           Call
Option for Additional Share Purchase. Subject to the terms and conditions of this Agreement, the Company shall grant to
the Purchaser, and the Purchaser shall accept, a share purchase option (the “Call Option”), pursuant to which the
Purchaser may, within twenty-four (24) months alter execution of this Agreement, purchase from the Company such number of the
Common Stock that would bring the Purchaser’s total ownership of the Company’s issued and outstanding shares up
to 19.5% on fully diluted basis, at the price equal to 95% of the weighted average trading price of the Common Stock within
three (3) months prior to the exercise date of the Call Option.

 

2.5          
Conditions to the Purchaser’s Obligations
to effect Each Closing. The obligation of the Purchaser to proceed with each Closing as set out in the Closing Schedule is
subject to the satisfaction, on or before the corresponding Closing, of the following conditions, any of which may be waived in
writing by the Purchaser in its sole discretion:

 

(a)          All
corporate and other actions required to be taken by the Company in connection with the execution and performance of this Agreement
and the issuance, sale and delivery of the Shares shall have been completed: and the Company shall have delivered a copy of its
board resolutions and/or the shareholder resolutions (as applicable) approving the execution and performance of this Agreement
and the issuance, sale and delivery of the Shares;

 

(b)          The
representations and warranties of the Company to the Purchaser contained in Article 3 of this Agreement shall have been
true and correct on the date of this Agreement and true and correct in all material respects as of the date of the relevant Closing,
and the Company shall have performed and complied in all material respects with all, and not be in breach or default in any material
respects under any, agreements, covenants, conditions and obligations contained in this Agreement that are required to be performed
or complied with on or before the Closing Date;

 

    	 	4	 

     

    

 

(c)          No
governmental authority of competent jurisdiction shall have enacted, issued, promulgated, enforced or entered any law (whether
temporary, preliminary or permanent) that is in effect and restrains, enjoins, prevents, prohibits or otherwise makes illegal the
consummation of the transactions contemplated by this Agreement with respect to the Purchaser, or imposes any damages or penalties
in connection with the transactions contemplated by this Agreement with respect to the Purchaser that are substantial in relation
to the Company; and no action, suit, proceeding or investigation shall have been instituted by a governmental authority of competent
jurisdiction or threatened that seeks to restrain, enjoin, prevent, prohibit or otherwise make illegal the consummation of the
transactions contemplated by this Agreement with respect to the Purchaser, or imposes any damages or penalties in connection with
the transactions contemplated by this Agreement with respect to the Purchaser that are substantial in relation to the Company.

 

2.6           Conditions
to the Company’s Obligations to effect Each Closing. The obligation of the Company to proceed with each Closing as set
out in the Closing Schedule is subject to the satisfaction, or waiver by the Company, of each of the following conditions, upon
or before the corresponding Closing:

 

(a)          All
corporate and other actions required to be taken by the Purchaser in connection with the purchase of the Shares shall have been
completed;

 

(b)          The
representations and warranties of the Purchaser contained in Article 4 of this Agreement shall have been true and correct
on the date of this Agreement and in all material respects as of the Closing Date, and the Purchaser shall have performed and complied
in all material respects with all, and not be in breach or default in any material respect under any agreements, covenants, conditions
and obligations contained in this Agreement that are required to be performed or complied with on or before the Closing Date; and

 

(c)          No
governmental authority of competent jurisdiction shall have enacted, issued, promulgated, enforced or entered any law (whether
temporary, preliminary or permanent) that is in effect and restrains, enjoins, prevents, prohibits or otherwise makes illegal the
consummation of the transactions contemplated by this Agreement with respect to the Purchaser, or imposes any damages or penalties
in connection with the transactions contemplated by this Agreement with respect to the Purchaser that are substantial in relation
to the Company; and no action, suit, proceeding or investigation shall have been instituted by a governmental authority of competent
jurisdiction or threatened that seeks to restrain, enjoin, prevent, prohibit or otherwise make illegal the consummation of the
transactions contemplated by this Agreement with respect to the Purchaser, or imposes any damages or penalties in connection with
the transactions contemplated by this Agreement with respect to the Purchaser that are substantial in relation to the Company.

 

		3.	REPRESENTATIONS
AND WARRANTIES OF THE COMPANY. The
Company hereby represents and warrants to the Purchaser the following as of the date hereof and as of the date of each Closing:

 

3.1           Due
Formation. The Company is a company duly incorporated as a corporation, validly existing and in good standing under the
laws of the State of Nevada, USA. The Company has all requisite power and authority to carry on its business as it is
currently being conducted.

 

3.2           Authority.
The Company has full power and authority to enter into, execute and deliver this Agreement and each agreement, certificate, document
and instrument to be executed and delivered by the Company pursuant to this Agreement and to perform its obligations hereunder.
The execution and delivery by the Company of this Agreement and any agreements, certificates, documents and instruments to be executed
and delivered by the Company pursuant to this Agreement, and the performance by the Company of its obligations hereunder, have
been duly authorized by all requisite actions on its part.

 

    	 	5	 

     

    

 

3.3           Valid
Agreement. This Agreement has been duly executed and delivered by the Company and constitutes the legal, valid and binding
obligation of the Company, enforceable against the Company in accordance with its terms, except (i) as limited by applicable bankruptcy,
insolvency, reorganization, moratorium, and other laws of general application affecting enforcement of creditors’ rights
generally, and (ii) as limited by laws relating to the availability of specific performance, injunctive relief, or other equitable
remedies.

 

3.4           Valid
Issuance of the Shares. The Shares to be issued, sold and delivered under this Agreement will be duly and validly issued and
fully paid, and based in part upon the representations and warranties of the Purchaser in this Agreement, will be issued in compliance
with all applicable federal and state securities laws.

 

3.5           Noncontravention.
Neither the execution and the delivery of this Agreement, nor the consummation of the transactions contemplated hereby, will (i)
violate any provision of the organizational documents of the Company or violate any constitution, statute, regulation, rule, injunction,
judgment, order, decree, ruling, charge, or other restriction of any government, governmental entity or court to which the Company
is subject, or (ii) conflict with, result in a breach of, constitute a default under, result in the acceleration of or creation
of an encumbrance under, or create in any party the right to accelerate, terminate, modify, or cancel, any agreement, contract,
lease, license, instrument, or other arrangement to which the Company is a party or by which the Company is bound or to which any
of the Company’s assets are subject. There is no action, suit or proceeding, pending or threatened against the Company that
questions the validity of this Agreement or the right of the Company to enter into this Agreement or to consummate the transactions
contemplated hereby.

 

3.6           Consents
and Approvals. Neither the execution and delivery by the Company of this Agreement, nor the consummation by the Company of
any of the transactions contemplated hereby, nor the performance by the Company of this Agreement in accordance with its terms
requires the consent, approval, order or authorization of, or registration with, or the giving notice to, any governmental or
public body or authority or any third party, except such as have been or will have been obtained, made or given on or prior to
the Closing Date.

 

3.7           Securities
Laws. Assuming the accuracy of the representations and warranties of the Purchaser in this Agreement, (a) no directed selling
efforts into the United States (as defined in Rule 902 of Regulation S under the Securities Act (“Regulation S”))
have been made by the Company, any of its affiliates, or any person acting on its behalf with respect to the Shares, and (b) none
of such persons has taken any actions that would result in the sale of the Shares to the Purchaser under this Agreement requiring
registration under the Securities Act.

 

3.8           Events
Subsequent to Most Recent Fiscal Period. Since January 1, 2018 until the date hereof and to the Closing Date, there has not
been any event, fact, circumstance or occurrence that has had or would reasonably be expected to have a Material Adverse Effect.

 

    	 	6	 

     

    

 

		4.	REPRESENTATIONS
                                         AND WARRANTIES OF THE PURCHASER. The Purchaser
                                         hereby represents and warrants to the Company the following as of the date hereof and
                                         as of the date of each Closing:

 

4.1           Due
Formation. The Purchaser is duly formed, validly existing and in good standing in the jurisdiction of its organization. The
Purchaser has all requisite power and authority to carry on its business as it is currently being conducted.

 

4.2           Accredited
Investor. The Purchaser, is an “accredited investor”
as such term is defined in Rule 501 of Regulation D promulgated under the Securities Act, as amended to date, and Subscriber is
able to bear the economic risk of any investment in the Shares and in the Company. The Purchaser shall complete and deliver to
the Company prior to each Closing an executed copy of the Accredited Investor Questionnaire.

 

4.3           Authority.
The Purchaser has full power and authority to enter into, execute
and deliver this Agreement and each agreement, certificate, document and instrument to be executed and delivered by the Purchaser
pursuant to this Agreement and to perform its obligations hereunder. The execution and delivery by the Purchaser of this Agreement
and any agreements, certificates, documents and instruments to be executed and delivered by the Purchaser pursuant to this Agreement,
and the performance by the Purchaser of its obligations hereunder have been duly authorized by all requisite actions on its part.

 

4.4           Valid
Agreement. This Agreement has been duly executed and delivered by the Purchaser and constitutes the legal, valid and binding
obligation of the Purchaser, enforceable against the Purchaser in accordance with its terms, except (i) as limited by applicable
bankruptcy, insolvency, reorganization, moratorium, and other laws of general application affecting enforcement of creditors’
rights generally, and (ii) as limited by laws relating to the availability of specific performance, injunctive relief, or other
equitable remedies.

 

4.5           Noncontravention.
Neither the execution and the delivery of this Agreement, nor the consummation of the transactions contemplated hereby, will (i)
violate any provision of the organizational documents of the Purchaser or violate any constitution, statute, regulation, rule,
injunction, judgment, order, decree, ruling, charge, or other restriction of any government, governmental entity or court to which
the Purchaser is subject, or (ii) conflict with, result in a breach of, constitute a default under, result in the acceleration
of or creation of an encumbrance under, or create in any party the right to accelerate, terminate, modify, or cancel, any agreement,
contract, lease, license, instrument, or other arrangement to which the Purchaser is a party or by which the Purchaser is bound
or to which any of the Purchaser’s assets are subject, in each case of the foregoing (i) and (ii), in such a manner that
would materially and adversely affect the Purchaser’s ability to consummate the transactions contemplated hereby. There
is no action, suit or proceeding, pending or threatened against the Purchaser that questions the validity of this Agreement or
the right of the Purchaser to enter into this Agreement or to consummate the transactions contemplated hereby.

 

    	 	7	 

     

    

 

4.6           Consents
and Approvals. Neither the execution and delivery by the Purchaser of this Agreement, nor the consummation by the Purchaser
of any of the transactions contemplated hereby, nor the performance by the Purchaser of this Agreement in accordance with its terms
requires the consent, approval, order or authorization of, or registration with, or the giving notice to, any governmental or public
body or authority or any third party, except such as have been or will have been obtained, made or given on or prior to the Closing
Date.

 

4.7           Investment
Intent. The Purchaser is purchasing the Shares solely for its own account for investment and not with a view to or for sale
in connection with any distribution of the Shares or any portion thereof and not with any present intention of selling, offering
to sell or otherwise disposing of or distributing the Shares or any portion thereof in any transaction, the entire legal and beneficial
interest of the Shares is being purchased, and will be held, for the Purchaser’s account only, and neither in whole or in
part for any other Person,

 

4.8           Regulation
S Eligibility; Restriction on Resale. The Purchaser acknowledges that the Purchaser is acquiring the Shares in an offshore
transaction in reliance upon the exemption from registration provided by Regulation S. The Purchaser is not a U.S. person as defined
in Rule 902 of Regulation S and is located outside of the United States. The Purchaser understands that the Shares to be purchased
by the Purchaser has not been registered under the Securities Act and may not be offered or sold within the United States or to,
or for the account or benefit of, a U.S. person except pursuant to an exemption from, or in a transaction not subject to the registration
requirements under the Securities Act.

 

4.9           Experience.
The Purchaser has sufficient knowledge and experience in financial and business matters so as to be capable of evaluating the merits
and risks of its investment in its Purchased Shares. The Purchaser is capable of bearing the economic risks of such investment,
including a complete loss of its investment.

 

		5.	COVENANTS.

 

5.1           Use
of Proceeds. The Company shall use the proceeds from the issuance of the Shares for general corporate purposes and shall not
be used to repay any shareholders loans.

 

5.2           Further
Assurances. From the date of this Agreement to the Closing Date, the Company and the Purchaser shall use their reasonable best
efforts to fulfill or obtain the fulfillment of the conditions precedent to the consummation of the transactions contemplated hereby.

 

		6.	INDEMNIFICATION.

 

6.1           Indemnification.
The Company (an “Indemnifying Party”) shall indemnify and hold the Purchaser and its directors, officers, employees,
advisors and agents (collectively, the “Indemnified Party”) harmless from and against any losses, claims, damages,
fines, expenses and liabilities of any kind or nature whatsoever, including but not limited to any investigative, legal and other
expenses incurred in connection with, and any amounts paid in settlement of. any pending or threatened legal action or proceeding,
and any taxes or levies that may be payable by such person by reason of the indemnification of any indemnifiable loss hereunder
(collectively, “Losses”) resulting from or arising out of: (a) the breach of any representation or warranty
of such indemnifying Party contained in this Agreement or in any schedule or exhibit hereto; or (b) the violation or nonperformance,
partial or total, of any covenant or agreement of such Indemnifying Party contained in this Agreement for reasons other than gross
negligence or willful misconduct of such Indemnified Party. In calculating the amount of any Losses of an Indemnified Party hereunder,
there shall be subtracted the amount of any insurance proceeds and third-party payments received by the Indemnified Party with
respect to such Losses, if any.

 

    	 	8	 

     

    

 

6.2           Third
Party Claims.

 

(a)          If
any third party shall notify any Indemnified Party in writing with respect to any matter involving a claim by such third party
(a “Third Party Claim”) which such Indemnified Party believes would give rise to a claim for indemnification
against the Indemnifying Party under this Article 6, then the Indemnified Party shall promptly (i) notify the Indemnifying
Party thereof in writing within thirty (30) days of receipt of notice of such claim and (ii) transmit to the Indemnifying Party
a written notice (“Claim Notice”) describing in reasonable detail the nature of the Third Party Claim, a copy
of all papers served with respect to such claim (if any), and the basis of the Indemnified Parly’s request for indemnification
under this Agreement.

 

(b)          Upon
receipt of a Claim Notice with respect to a Third Party Claim, the Indemnifying Party shall have the right to assume the defense
of any Third Party Claim by, within thirty (30) days of receipt of the Claim Notice, notifying the Indemnified Party in writing
that the Indemnifying Party elects to assume the defense of such Third Party Claim, and upon delivery of such notice by the Indemnifying
Party, the Indemnifying Party shall have the right to fully control and settle the proceeding, provided, that, any such
settlement or compromise shall be permitted hereunder only with the written consent of the Indemnified Party.

 

(c)          If
requested by the Indemnifying Party, the Indemnified Party shall, at the sole cost and expense of the Indemnifying Party, cooperate
with the indemnifying Party and its counsel in contesting any Third Party Claim which the Indemnifying Party elects to contest,
including the making of any related counterclaim against the person asserting the Third Party Claim or any cross complaint against
any person. The Indemnified Party shall have the right to receive copies of all pleadings, notices and communications with respect
to any Third Party Claim, other than any privileged communications between the Indemnifying Party and its counsel, and shall be
entitled, at its sole cost and expense, to retain separate co-counsel and participate in, but not control, any defense or settlement
of any Third Party Claim assumed by the Indemnifying Party pursuant to Section 6.2(b) of this Agreement.

 

(d)          In
the event of a Third Party Claim for which the Indemnifying Party elects not to assume the defense or fails to make such an election
within the thirty (30) days of the Claim Notice, the Indemnified Party may, at its option, defend, settle, compromise or pay such
action or claim at the expense of the Indemnifying Party; provided, that, any such settlement or compromise shall be permitted
hereunder only with the written consent of the Indemnifying Party, which consent shall not be unreasonably withheld or delayed.

 

    	 	9	 

     

    

 

6.3           Other
Claims. In the event any Indemnified Party should have a claim against the Indemnifying Party hereunder which docs not involve
a Third Party Claim, the indemnified Party shall promptly transmit to the Indemnifying Party a written notice (the “Indemnity
Notice”) describing in reasonable detail the nature of the claim, the Indemnified Party’s best estimate of the
amount of Losses attributable to such claim and the basis of the Indemnified Party’s request for indemnification under this
Agreement. If the Indemnifying Party does not notify the Indemnified Party within thirty (30) days from its receipt of the Indemnity
Notice that the Indemnifying Party disputes such claim, the Indemnifying Party shall be deemed to have accepted and agreed with
such claim.

 

		7.	MISCELLANEOUS.

 

7.1           Survival
of the Representations and Warranties. All representations and warranties made by any party hereto shall survive for eighteen
(18) months and shall terminate and be without further force or effect on the date that is eighteen (18) months from the date hereof,
except as to any claims thereunder which have been asserted in writing pursuant to Section 6.1 against the party making
such representations and warranties on or prior to such date that is eighteen (18) months from the date hereof.

 

7.2           Governing
Law; Arbitration. This Agreement shall be governed and interpreted in accordance with the laws of the state of New York without
giving effect to the conflicts of law principles thereof. Any dispute arising out of or relating to this Agreement, including any
question regarding its existence, validity or termination (“Dispute”) shall be referred to and finally resolved
by arbitration at the Hong Kong International Arbitration Centre in accordance with the Hong Kong International Arbitration Centre
Administered Arbitration Rules then in force. There shall be three arbitrators. Each Party has the right to appoint one arbitrator
and the third arbitrator shall be appointed by the Hong Kong International Arbitration Centre. The language to be used in the arbitration
proceedings shall be English. The seat of arbitration shall be Hong Kong. Each of the Parties irrevocably waives any immunity to
jurisdiction to which it may be entitled or become entitled (including without limitation sovereign immunity, immunity to pre-award
attachment, post-award attachment or otherwise) in any arbitration proceedings and/or enforcement proceedings against it arising
out of or based on this Agreement or the transactions contemplated hereby.

 

7.3           Amendment.
This Agreement shall not be amended, changed or modified, except by another agreement in writing executed by the parties hereto.

 

7.4           Binding
Effect. This Agreement shall inure to the benefit of, and be binding upon, the Purchaser, the Company, and their respective
heirs, successors and permitted assigns.

 

7.5           Assignment.
Neither this Agreement nor any of the rights, duties or obligations hereunder may be assigned by the Company or the Purchaser without
the express written consent of the other Party, except that the Purchaser may assign or pledge all or any part of its rights and
obligations hereunder and under this Agreement to any Affiliate of the Purchaser, without the consent of the Company, provided
that no such assignment shall relieve the Purchaser of its obligations hereunder if such assignee does not perform such obligations.
Any purported assignment in violation of the foregoing sentence shall be null and void.

 

7.6           Notices.
All notices, requests, demands, and other communications under this Agreement shall be in writing and shall be deemed to have been
duly given on the date of actual delivery if delivered personally to the party hereto to whom notice is to be given, on the date
sent if sent by telecopier, tested telex or prepaid telegram, on the next business day following delivery to Federal Express properly
addressed or on the day of attempted delivery by the U.S. Postal Service if mailed by registered or certified mail, return receipt
requested, postage paid, and properly addressed as follows:

 

    	 	10	 

     

    

 

	If to the Company, at:	Seven Stars Cloud Group, Inc.
	 	No. 4 Drive-in Movie Theater Park, No. 21
	 	Liangmaqiao Road, Chaoyang District, Beijing.
	 	P.R.C. 100125
	 	Attn: Legal Department
	 	Telecopy: 86+10-8586-2775
	 	 
	 	With a copy to:
	 	Seven Stars Cloud Group. Inc.
	 	55 Broadway, 19th
    Floor
	 	New York, NY 10006
	 	Ann: President
	 	Telecopy:
	 	 
	If to the Purchaser, at:	Star Thrive Group Limited
	 	 
	 	P.O.Box 957, Offshore Incorporation Centre
	 	Road Town. Tortola, British Virgin Islands

 

Any
party hereto may change its address for purposes of this Section 7.6 by giving the other Party written notice of the new
address in the manner set forth above.

 

7.7           Entire
Agreement. This Agreement constitutes the entire understanding and agreement between the parties with respect to the matters
covered hereby, and all prior agreements and understandings, oral or in writing, if any, between the parties with respect to the
matters covered hereby are merged and superseded by this Agreement.

 

7.8           Severability.
If any provisions of this Agreement shall be adjudicated to be illegal, invalid or unenforceable in any action or proceeding whether
in its entirety or in any portion, then such provision shall be deemed amended, if possible, or deleted, as the case may be, from
the Agreement in order to render the remainder of the Agreement and any provision thereof both valid and enforceable, and all other
provisions hereof shall be given effect separately therefrom and shall not be affected thereby.

 

7.9           Fees
and Expenses. Except as otherwise provided in this Agreement, the Company and the Purchaser will bear their respective expenses
incurred in connection with the negotiation, preparation and execution of this Agreement and the transactions contemplated hereby,
including fees and expenses of attorneys, accountants, consultants and financial advisors.

 

7.10         Confidentiality,
(a) Each party hereto shall keep in confidence, and shall not use (except for the purposes of the transactions contemplated hereby)
or disclose, any non-public information disclosed to it or its affiliates, representatives or agents in connection with this Agreement
or the transactions contemplated hereby, and (b) each party hereto shall ensure that its affiliates, representatives and agents
keep in confidence, and do not use (except for the purposes of the transactions contemplated hereby) or disclose, any such non-public
information, provided, however, that nothing in this Agreement shall restrict any party from disclosing information (i) that is
already publicly available and not as a result of a breach of this section, or (ii) that may be required by applicable law. statute,
treaty, rule, regulation, order, right, privilege, qualification, license or franchise or determination of an arbitrator or a court
or other governmental authority or stock exchange; provided, however, that any disclosure related to the terms of
the transactions contemplated hereby shall require the Company to provide prior written notice to the Purchaser and at least a
time period not shorter than two (2) Business Days for the Purchaser to review and provide comments on such disclosure.

 

    	 	11	 

     

    

 

7.11         Specific
Performance. The parties hereto agree that irreparable damage would occur in the event any provision of this Agreement were
not performed in accordance with the terms hereof and that the parties hereto shall be entitled to specific performance of the
terms hereof, in addition to any other remedy at law or equity.

 

7.12         Headings.
The headings of the various articles and sections of this Agreement are inserted merely for the purpose of convenience and do not
expressly or by implication limit, define or extend the specific terms of the section so designated,

 

7.14         Execution
in Counterparts;. For the convenience of the Parties and to facilitate execution, this Agreement may be executed in one or
more counterparts, each of which shall be deemed to be an original, but all of which together shall constitute but one and the
same instrument

 

7.15         No
Waiver. Except as specifically set forth herein, the rights and remedies of the parties to this Agreement are cumulative and
not alternative. No failure or delay on the part of any party in exercising any right, power or remedy under this Agreement will
operate as a waiver of such right, power or remedy, and no single or partial exercise of any such right, power or remedy will
preclude any other or further exercise of such right, power or remedy or the exercise of any other right, power or remedy. To
the maximum extent permitted by applicable law, (a) no claim or right arising out of this Agreement can be discharged by one party,
in whole or in part, by a waiver or renunciation of the claim or right unless in writing signed by the other party; (b) no waiver
that may be given by a party will be applicable except in the specific instance
for which it is given; and (c) no notice to or demand on
one party will be deemed to be a waiver of any obligation of that party or of the right of the party giving such notice or demand
to take further action without notice or demand as provided in this Agreement.

 

[Remainder of Page
Intentionally Left Blank]

 

    	 	12	 

     

    

 

IN WITNESS WHEREOF, the parties have executed
this Agreement as of the date first above written.

 

	 	Seven Stars
    Cloud Group, Inc.
	 	 	 
	 	By:	/s/ Bruno Wu
	 	 	Name: Bruno wu
	 	 	Title:
    Chairman/CEO
	 	 	July 18, 2018.

 

SharesShares

 

     

     

    

 

IN WITNESS
WHEREOF, the parties have executed this Agreement as of the date first above written.

 

	 	Star Thrive
    Group Limited
	 	 
	 	 	 
	 	By:	/s/
    JIANG Shihao
	 	 	Name: JIANG Shihao
	 	 	Title: Director
	 	 	 
	 	 	 

 

SharesSharesExhibit 10.4

 

EXECUTION COPY

 

AGREEMENT AND PLAN OF MERGER

 

THIS AGREEMENT AND PLAN OF MERGER is made
as of July 18, 2018 by and among Seven Stars Cloud Group Inc., a Nevada corporation (the “Buyer”), GLI Acquisition
Corp., a Delaware corporation and a wholly-owned subsidiary of the Buyer (the “Acquisition Company”) and Grapevine
Logic, Inc., a Delaware corporation (the “Company”) and the Holder Representative.

 

Recitals

 

The Boards of Directors of the Company,
the Buyer and the Acquisition Company, and stockholders representing at least a majority of the outstanding shares of the Company’s
outstanding capital stock (by written consent), have approved a merger (the “Merger”) of the Acquisition Company with
and into the Company in accordance with the Delaware General Corporation Law (the “DGCL”), on the terms and conditions
set forth herein.

 

WITNESSETH:

 

In consideration of the mutual promises,
representations and warranties, covenants, payments and actions herein provided, the parties hereto, each intending to be legally
bound hereby, do agree as follows:

 

		1.	Definitions.

 

For convenience, certain terms used in this
Agreement are listed in alphabetical order and defined or referred to below (such terms as well as any other terms defined elsewhere
in this Agreement shall be equally applicable to both singular and plural forms of the terms defined).

 

“Agreement” means this Agreement
and Plan of Merger and the exhibits and schedules hereto.

 

“Business” means the existing
business and any business currently be planned by the Company (without regard to this acquisition); and the operations, facilities
and other assets, financial condition, results of operations, finances, markets, products, competitive positions, raw materials
and other supplies, and customers and customer relations of the Company or the Buyer, as the case may be, including without limitation,
the business of social influencer marketing (or SIM).

 

“Business Condition” means the
Business and assets of the Company or the Buyer, as the case may be.

 

“Cash Balance Time” is defined in Section
2.12(a).

 

     

     

    

 

“Closing” and “Closing Date”
are defined in Section 2.9.

 

“Closing Cash Statement” is defined in
Section 2.12(c).

 

“Closing Net Cash” is defined in Section
2.12(c).

 

“Company Common Stock” is defined in Section
2.7(b).

 

“Company’s knowledge”
means the actual or constructive knowledge of Grant Deken, after due inquiry.

 

“Contract” means any written
or oral contract, agreement, lease, note, bond, mortgage, indenture, guarantee, other evidence of indebtedness, license, option,
contract, undertaking, understanding, covenant, instrument, other document or other commitment that is binding on any person or
its property under applicable law.

 

“Court Order”
means any judgment, decree, injunction, order or ruling of any federal, state or local court, arbitral body or other dispute resolution
body, or Governmental Entity that is binding on any person or its property under applicable law.

 

“DGCL” means the Delaware General
Corporation Law as in effect upon the Effective Time.

 

“Disputed Amounts” is defined in Section
2.12(d).

 

“Downpayment” is defined in Section 2.8(a).

 

“Downpayment Escrow Agent” is defined in
Section 2.8(a).

 

“Downpayment Escrow Provisions” is defined
in Section 2.8(a).

 

“Effective Time” is defined in Section
2.2.

 

“Eligible Option” is defined in Section
2.6.

 

“Indemnification
Escrow Agreement” means the Escrow Agreement to be entered into by Buyer, the Holder Representative and the Indemnification
Escrow Agent at the Closing, substantially in the form of Exhibit 1.

 

“Indemnification Escrow Agent” means Ruskin
Moscou Faltischek P.C.

 

“Indemnification Escrow Amount”
means Five Hundred Thirty Thousand Dollars ($530,000.00).

 

    	 	2	 

     

    

 

“Indemnification Escrow Funds” is defined
in Section 2.11.

 

“Estimated Closing Adjustment” is defined
in Section 2.12(b).

 

“Estimated Net Cash” is defined in Section
2.12(b).

 

“Governmental Entity” is defined in Section
3.4(b).

 

“Holder” and “Holders”
is defined as those holders of capital stock of the Company and Optionees, as identified on Schedule 2.8.

 

“Holder Representative” is defined in Section
9.5.

 

“Independent Accountant” is defined in Section
2.12(d).

 

“Intellectual Property” means
any and all rights in, arising out of, or associated with any of the following in any jurisdiction throughout the world: (a) issued
patents and patent applications (whether provisional or non-provisional), including divisionals, continuations, continuations-in-part,
substitutions, reissues, reexaminations, extensions, or restorations of any of the foregoing, and other Governmental Authority-issued
indicia of invention ownership (including certificates of invention, petty patents, and patent utility models) (“Patents”);
(b) trademarks, service marks, brands, certification marks, logos, trade dress, trade names, and other similar indicia of source
or origin, together with the goodwill connected with the use of and symbolized by, and all registrations, applications for registration,
and renewals of, any of the foregoing (“Trademarks”); (c) copyrights and works of authorship, whether or not copyrightable,
and all registrations, applications for registration, and renewals of any of the foregoing (“Copyrights”); (d) internet
domain names and social media account or user names (including “handles”), whether or not Trademarks, all associated
web addresses, URLs, websites and web pages, social media accounts and pages, and all content and data thereon or relating thereto,
whether or not Copyrights; (e) mask works, and all registrations, applications for registration, and renewals thereof;(f) industrial
designs, and all Patents, registrations, applications for registration, and renewals thereof; (g) trade secrets, know-how, inventions
(whether or not patentable), discoveries, improvements, technology, business and technical information, databases, data compilations
and collections, tools, methods, processes, techniques, and other confidential and proprietary information and all rights therein
(“Trade Secrets”); (h) computer programs, operating systems, applications, firmware, and other code, including all source
code, object code, application programming interfaces, data files, databases, protocols, specifications, and other documentation
thereof; (i) rights of publicity; and (j) all other intellectual or industrial property and proprietary rights.

 

“Law” means any criminal, civil
or common law, statute, ordinance, regulation, Court Order, code, rule, regulation, Permit, policy, guidance document, judgment,
decree, injunction, or agreement of any Governmental Entity, including, without limitation, those covering environmental, energy,
safety, health, transportation, bribery, record keeping, privacy, data protection, zoning, anti-discrimination, antitrust, wage
and hour, employment benefit plans and price and wage control matters.

 

    	 	3	 

     

    

 

“Liability” means any direct
or indirect liability, indebtedness, obligation, expense, claim, loss, damage, deficiency, guaranty or endorsement of or by any
person, absolute or contingent, accrued or unaccrued, due or to become due upon the passage of time, liquidated or unliquidated.

 

“Loss” or “Losses”
means losses, damages, liabilities, deficiencies, Proceedings, judgments, interest, awards, penalties, fines, costs or expenses
of whatever kind, including reasonable attorneys’ fees and the cost of enforcing any right to indemnification hereunder and the
cost of pursuing any insurance providers; provided, however, that “Loss” or “Losses” shall not include punitive
damages, except to the extent actually awarded to a Governmental Entity or other third party.

 

“Material” or “materially”
means material or materially to the Business Condition.

 

“Material Company Consents” and “Material
Buyer Consents” are defined in Section 5.5.

 

“Merger” is defined in the recitals.

 

“Optionee” is defined in Section 2.7(b)(ii).

 

“Ownership Percentage” is defined in Section
2.8(b).

 

“Permits” means all permits, licenses,
franchises, approvals, authorizations, registrations, certificates, variances and similar rights obtained, or required to be obtained,
from Governmental Entities.

 

“Post-Closing Adjustment” is defined in
Section 2.12(c).

 

“Purchase Price” is defined in Section
2.8(b).

 

“Resolution Period” is defined in Section
2.12(d).

 

“Review Period” is defined in Section 2.12(d).

 

“Rights Holder” is defined in Section 2.7(d).

 

“Shares” means Company Common Stock and
Company Preferred Stock.

 

“Statement of Objections” is defined in
Section 2.12(d).

 

“Stock Right” is defined in Section 2.7(d).

 

    	 	4	 

     

    

 

“Surviving Corporation” is the Company
upon the Effective Time.

 

“Tax” or Taxes” means
all federal, state and local, territorial and foreign taxes, levies, deficiencies or other assessments and other charges of whatever
nature (including income, gross receipts, license, payroll, employment, excise, severance, stamp, occupation, premium, windfall
profits, environmental, customs duties, capital stock, franchise, profits, withholding, backup withholding, social security, unemployment,
disability, real property, personal property, sales, use, transfer, real property gains, registration, value added, alternative
or add-on minimum, and estimated taxes and workers’ compensation premiums and other governmental charges, and other obligations
of the same nature as or of a nature similar to any of the foregoing) imposed by any taxing authority, as well as any obligation
to contribute to the payment of Taxes determined on a consolidated, combined or unitary basis with respect to the Company or any
Affiliate, including any interest, penalty (civil or criminal), or addition thereto, whether disputed or not, as well as any expenses
incurred in connection with the determination, settlement or litigation of any liability.

 

“Tax Return” means any federal,
state, local and foreign return, declaration, report, claim for refund, amended return, declarations of estimated Tax or information
return or statement relating to Taxes, and any schedule or attachment thereto, filed or maintained, or required to be filed or
maintained in connection with the calculation, determination, assessment or collection of any Tax, and including any amendment
thereof, as well as, where permitted or required, affiliated, combined, consolidated, unitary or similar returns for any group
of entities that include the Company or any Affiliate; and reports with respect to backup withholding and other payments to third
parties.

 

“Target Cash” is defined in Section 2.12(a).

 

“Total Cash Consideration” means
the Total Common Stock Cash Consideration, Total Eligible Option Cash Consideration and Total Preferred Stock Cash Consideration.

 

“Total Common Stock Cash Consideration”
means that amount referenced in Schedule 2.8.

 

“Total Eligible Option Cash Consideration”
means that amount referenced in Schedule 2.8.

 

“Total Preferred Stock Cash Consideration”
means that amount referenced in Schedule 2.8.

 

“Transaction Documents” means
this Agreement and the other agreements contemplated by this Agreement.

 

“Transaction Expenses” means all
fees and expenses incurred by the Company and any affiliate at or prior to the Closing in connection with the preparation, negotiation
and execution of the Transaction Documents, and the performance and consummation of the Merger and the other transactions contemplated
hereby.

 

    	 	5	 

     

    

 

“Transactions” means the transactions
contemplated by the Transaction Documents.

 

“Uncleared Payment Date” is defined in
Section 2.12(c).

 

“Uncleared Payments” is defined in Section
2.12(a).

 

“Undisputed Amounts” is defined in Section
2.12(d).

 

		2.	The Merger.

 

2.1        The Merger. Upon the terms and
subject to the conditions hereof, and in accordance with the relevant provisions of the DGCL, the Acquisition Company shall be
merged with and into the Company as soon as practicable following the satisfaction or waiver of the conditions set forth in Section
6 and 7. Following the Merger, the Company shall continue as the surviving corporation (the “Surviving Corporation”)
under the name “Grapevine Logic, Inc.” and shall continue its existence under the laws of the State of Delaware, and
the separate corporate existence of the Acquisition Company shall cease.

 

2.2        Effective Time. The Merger shall
be consummated by filing with the Delaware Secretary of State a certificate of merger in the form attached hereto as Exhibit
A (the “Certificate of Merger”), as is required by, and executed in accordance with, the relevant provisions of
the DGCL (the time of such filing being the “Effective Time”). The Merger shall become effective at the close of business
on the Closing Date.

 

2.3        Effects of the Merger. The Merger
shall have the effects set forth in Section 259 of the DGCL.

 

2.4        Certificate of Incorporation and
Bylaws. The Certificate of Incorporation of the Acquisition Company, as in effect on the Closing Date, shall be the Certificate
of Incorporation of the Surviving Corporation, except that the name of the Surviving Corporation shall be “Grapevine Logic
Inc.”. The Bylaws of the Acquisition Company shall be the Bylaws of the Surviving Corporation.

 

2.5        Directors and Officers. Schedule
2.5 sets forth the names of the persons who shall be the directors and officers of the Surviving Corporation at the Effective
Time.

 

2.6        Stock Options. As of the
Closing, the Company shall cause (i) each Company Common Stock option that have not expired or been exercised in full prior to
the Effective Time (an “Eligible Option”), whether vested or unvested, to be cancelled as of the Effective Time without
further liability or obligation to the Company other than provided hereunder; whereby each such Eligible Option, by virtue of the
Closing and without further action on the part of the Optionee, shall be cancelled and converted into the right solely to receive
the amounts referenced in Schedule 2.8.

 

    	 	6	 

     

    

 

2.7        Conversion of Shares; Cash Consideration.
The manner and basis of converting the shares and Options of each of the Company and the Acquisition Company shall be as follows:

 

(a)        Each share of Common Stock, $.001 par
value per share, of the Acquisition Company that is issued and outstanding at the Effective Time shall be converted into and become
one validly issued, fully paid and non-assessable share of common stock, $.001 par value per share, of the Surviving Corporation.

 

(b)        Each share of capital stock of the Company
shall by virtue of the Merger and without any act on the part of the holder thereof, shall be converted into a right to receive
cash in the following amounts:

 

		(i)	for each Holder of Common Stock, $.001 par value per
share, of the Company outstanding at the Effective Time (“Company Common Stock”), the amount in cash set forth next
to such Holder’s name set forth on Schedule 2.8 (such amount being equal to the Total Common Stock Cash Consideration
multiplied by such Holder’s Common Stock Ownership Percentage);

 

		(ii)	for each holder of an Eligible Option (an “Optionee”),
the amounts described in Section 2.6 above; and

 

		(iii)	for each share of Preferred Stock, $.001 par value
per share, of the Company outstanding at the Effective Time, including without limitation the Seed 1 Preferred Stock, par value
$.001 par value per share and the Seed 2 Preferred Stock, par value $.001 par value per share (collectively, the “Company
Preferred Stock”), the amount in cash set forth next to such Holder’s name on Schedule 2.8 (such amount being
equal to the Total Preferred Stock Cash Consideration multiplied by such Holder’s Preferred Stock Ownership Percentage).

 

(c)        Each share of Company Common Stock and
Company Preferred Stock held in the Company’s treasury immediately prior to the Merger shall, by virtue of the Merger, be
cancelled and retired and cease to exist, without any conversion thereof.

 

(d)        Assuming the execution and delivery
of the Redemption Agreement (the “Redemption Agreement”) and Right to Acquire Common Stock (the “Stock Right”)
by Sun Seven Stars (the “Rights Holder”), the right to acquire Company Class A Common Stock (a “Stock Right”)
set forth in the Stock Right shall continue in full force and effect in accordance with its terms at and following the Effective
Time; provided that the Buyer acknowledges and agrees that such Stock Right shall only include the right to purchase Class A Common
Stock in connection with the Closing under this Agreement and, if this Agreement is terminated without Closing, the Stock Right
shall include only the right to purchase the referenced shares of Class B Non-Voting Common Stock.

 

    	 	7	 

     

    

 

2.8.       Payment
of Cash.

 

(a)        Within four (4) days following the date
of this Agreement, Buyer shall deliver by wire transfer of immediately available funds, the amount of Two Hundred and Forty Thousand
Dollars $240,000, representing the downpayment towards the Purchase Price (the “Downpayment”) to Company Counsel, LLC
as escrow agent (the “Downpayment Escrow Agent”). The Downpayment Escrow Agent shall hold in, and deliver from, escrow,
the Downpayment pursuant to the provisions of Section 11 of this Agreement (the “Downpayment Escrow Provisions”). Within
four (4) days following the date of this Agreement, Buyer shall deliver by wire transfer of immediately available funds, the amount
of Two Million One Hundred and Sixty Thousand Dollars $2,160,000, representing the remaining amounts due towards the Purchase Price
(the “Remaining Purchase Price”) to Ruskin Moscou Faltischek P.C., to hold in escrow (the “Purchase Price Escrow
Agent”). The Purchase Price Escrow Agent shall hold in, and deliver from, escrow, the Remaining Purchase Price per Section
2.8(b) upon the Closing. In the event that Buyer fails to deliver the Downpayment to the Downpayment Escrow Agent or the Remaining
Purchase Price to the Purchase Price Escrow Agent within four (4) days following the date of this Agreement, the Company may terminate
this Agreement upon written notice to Buyer..

 

(b)        Subject to any adjustments per Section
2.11, on the Closing Date, the Buyer shall (x) pay, or cause the Acquisition Company to pay, or (y) cause the Purchase Price Escrow
Agent to pay from escrow, the Remaining Purchase Price, and the Downpayment Escrow Agent shall pay the Downpayment escrowed funds,
as follows: (i) to the Escrow Agent, in an amount equal to the Escrow Indemnification Amount per Section 2.11, (ii) to the parties
listed under the Transaction Expenses, and (iii) to each Holder, in an amount in proportion to each Holder’s percentage ownership
of the Common Stock, Eligible Options or Company Preferred Stock shares (each percentage being referred to herein respectively
as a “Common Stock Ownership Percentage,” an “Eligible Option Ownership Percentage,” or a “Preferred
Stock Ownership Percentage” and collectively, an “Ownership Percentage”), in all cases as set forth on Schedule
2.8 hereto (as updated by the Buyer at the Closing). The “Purchase Price” shall mean the total amount payable to the
Holders of the Common Stock, Eligible Options or Company Preferred Stock as set forth on Schedule 2.8 hereto. The parties shall
work together to streamline the wire process relating to each of the escrows distributing the funds.

 

(c)        The Purchase Price shall be paid by
wire transfer in immediately available funds at the Closing to each Holder in accordance with such written instructions as shall
be delivered to the Buyer by each Holder no less than two business days prior to the Closing Date. The Seller shall deliver an
updated Schedule 2.8 two business days prior to the Closing Date to reflect the final distribution amounts.

 

    	 	8	 

     

    

 

2.9        Closing.

 

(a)        As soon as practicable after the satisfaction
or waiver of the conditions set forth in Sections 6 and 7, a closing (the “Closing”) will be held at the offices of
the Company (or such other place as the parties may agree). The date on which the Closing occurs is hereinafter referred to as
the “Closing Date.” At the Closing, there shall be delivered (i) the documents referred to in Sections 6 and 7, and
(ii) the Certificate of Merger, executed and otherwise prepared for filing.

 

(b)        Contemporaneously with the Closing,
the Surviving Corporation shall deliver to the Secretary of State of Delaware a duly executed and verified Certificate of Merger,
as required by the DGCL, and the parties shall take all such other and further actions as may be required by law to make the Merger
effective upon the terms and subject to the conditions hereof.

 

2.10      No Further Transfer of Shares.
After the Effective Time, the stock ledger of the Company shall be closed and there shall be no further registration of transfers
on the records of the Company of shares of Common Stock or Preferred Stock outstanding prior to the Effective Time.

 

2.11      Indemnification Escrow Funds.
In accordance with the Indemnification Escrow Agreement, at the Closing, Buyer shall deposit or cause to be deposited with the
Indemnification Escrow Agent the Indemnification Escrow Amount (such amount, including any interest or other amounts earned thereon
and less any disbursements therefrom in accordance with the Escrow Agreement, the “Indemnification Escrow Fund” or the
“Indemnification Escrow Funds”), to be held for the purpose of securing the indemnification obligations of the Company
and the Holders set forth in this Agreement and the obligations pursuant to Section 2.12.

 

2.12      Cash
and Cash Adjustment.

 

(a)        Company’s
Target Cash. The Company shall have a cash balance at the close of business on the day before the Closing (the “Cash
Balance Time”) in all of the Company’s bank, depository and other accounts, net of all Company payments that have been
issued by the Company as of the Cash Balance Time but have not yet been reflected in the applicable depository and other accounts
of the Company (the “Uncleared Payments”) as of the Cash Balance Time, of Three Hundred Thousand Dollars ($300,000)
(the “Target Cash”).

 

(b)        Closing
Adjustment.

 

(i) On
the day before the Closing, the Company shall prepare and deliver to Buyer a statement setting forth the Company’s cash
balance as of the Cash Balance Time, net of all Uncleared Payments as of the Cash Balance Time in the Company’s good
faith estimate (the “Estimated Net Cash”).

 

(ii) The “Estimated Closing Adjustment”
shall be an amount equal to the Target Cash minus the Estimated Net Cash.

 

(iii) There shall only be an Estimated Closing
Adjustment if the Estimated Closing Adjustment is a positive number.

 

    	 	9	 

     

    

 

(iii) The Total Cash Consideration shall be
reduced by the Estimated Closing Adjustment amount at the Closing.

 

(c)        Post-Closing
Adjustment.

 

(i) Between the thirtieth (30th) day after
the Closing Date (the “Uncleared Payment Date”) and the sixtieth (60th) day after the Closing Date, Buyer
shall prepare and deliver to the Holder Representative a statement (the “Closing Cash Statement”) setting forth its calculation
of Company’s cash balance as of the Cash Balance Time, net of all Uncleared Payments incurred prior to the Closing Date and
debited as of the Uncleared Payment Date (the “Closing Net Cash”), which statement shall contain a schedule of such
debited Uncleared Payments.

 

(ii) The “Post-Closing Adjustment”
shall be an amount equal to the Estimated Net Cash minus the Closing Net Cash.

 

(d)        Examination
and Review.

 

(i) Examination. After receipt of the
Closing Cash Statement, the Holder Representative shall have ten (10) days (the “Review Period”) to review the Closing
Cash Statement. During the Review Period, the Holder Representative and its accountants shall have full access to the books and
records of the Surviving Corporation with respect to the Uncleared Payments for the purpose of reviewing the Closing Cash Statement
and to prepare a Statement of Objections (defined below), provided, that such access shall be in a manner that does not
interfere with the normal business operations of Buyer or the Surviving Corporation.

 

(ii) Objection. On or prior to the
last day of the Review Period, the Holder Representative may object to the Closing Cash Statement by delivering to Buyer a written
statement setting forth its objections in reasonable detail, indicating each disputed item or amount and the basis for its disagreement
therewith (the “Statement of Objections”). If the Holder Representative fails to deliver the Statement of Objections
before the expiration of the Review Period, the Closing Cash Statement and the Post-Closing Adjustment, as the case may be, reflected
in the Closing Cash Statement shall be deemed to have been accepted by the Holder Representative. If the Holder Representative
delivers the Statement of Objections before the expiration of the Review Period, Buyer and the Holder Representative shall negotiate
in good faith to resolve such objections within ten (10) days after the delivery of the Statement of Objections (the “Resolution
Period”), and, if the same are so resolved within the Resolution Period, the Post-Closing Adjustment and the Closing Cash
Statement with such changes as may have been previously agreed in writing by Buyer and the Holder Representative, shall be final
and binding.

 

    	 	10	 

     

    

 

(iii) Resolution of Disputes. If the
Holder Representative and Buyer fail to reach an agreement with respect to all of the matters set forth in the Statement of Objections
before expiration of the Resolution Period, then any amounts remaining in dispute (“Disputed Amounts” and any amounts
not so disputed, the “Undisputed Amounts”) shall be submitted for resolution to the office of an impartial nationally
recognized firm of independent certified public accountants (the “Independent Accountant”) appointed by mutual agreement
of Buyer and the Holder Representative, who, acting as experts and not arbitrators, shall resolve the Disputed Amounts only and
make any adjustments to the Post-Closing Adjustment, as the case may be, and the Closing Cash Statement. The parties hereto agree
that all adjustments shall be made without regard to materiality. The Independent Accountant shall only decide the specific items
under dispute by the parties and their decision for each Disputed Amount must be within the range of values assigned to each such
item in the Closing Cash Statement and the Statement of Objections, respectively.

 

(iv) Fees of the Independent Accountant.
The fees and expenses of the Independent Accountant shall be paid by the Holder Representative (on behalf of the Stockholders),
on the one hand, and by Buyer, on the other hand, based upon the percentage that the amount actually contested but not awarded
to the Holder Representative or Buyer, respectively, bears to the aggregate amount actually contested by the Holder Representative
and Buyer.

 

(v) Determination by Independent Accountant.
The Independent Accountant shall make a determination as soon as practicable within thirty (30) days (or such other time as the
parties hereto shall agree in writing) after their engagement, and their resolution of the Disputed Amounts and their adjustments
to the Closing Cash Statement and/or the Post-Closing Adjustment shall be conclusive and binding upon the parties hereto.

 

(e)        Payment of Post-Closing Adjustment.
There shall only be a Post-Closing Adjustment if the Post Closing Adjustment is a positive number. In such case, the Holder Representative
and Buyer shall, within five (5) days after the final determination of the Post-Closing Adjustment, jointly instruct the Indemnification
Escrow Agent to disburse from the Indemnification Escrow Fund by wire transfer of immediately available funds to Buyer, the Post-Closing
Adjustment.

 

(f)        Adjustments for
Tax Purposes. Any payments made pursuant to this Section 2.12 shall be treated as an adjustment to the Purchase Price by the
parties for Tax purposes, unless otherwise required by Law.

 

2.13      Dissenting Shares. Notwithstanding
any provision of this Agreement to the contrary, including Section 2.7, Shares issued and outstanding immediately prior
to the Effective Time (other than Shares cancelled in accordance with Section 2.07(c)) and held by a Holder who has not
voted in favor of adoption of this Agreement or consented thereto in writing and who has properly exercised appraisal rights of
such Shares in accordance with Section 262 of the DGCL (such Shares being referred to collectively as the “Dissenting Shares”
until such time as such holder fails to perfect or otherwise loses such holder’s appraisal rights under the DGCL with respect to
such Shares) shall not be converted into a right to receive a portion of the Purchase Price, but instead shall be entitled to only
such rights as are granted by Section 262 of the DGCL; provided, however, that if, after the Effective Time, such holder
fails to perfect, withdraws or loses such holder’s right to appraisal pursuant to Section 262 of the DGCL or if a court of competent
jurisdiction shall determine that such holder is not entitled to the relief provided by Section 262 of the DGCL, such Shares shall
be treated as if they had been converted as of the Effective Time into the right to receive the portion of the Purchase Price,
if any, to which such Holder is entitled pursuant to Section 2.7, without interest thereon. The Company shall provide the
Buyer with prompt written notice of any demands received by the Company for appraisal of Shares, any withdrawal of any such demand
and any other demand, notice or instrument delivered to the Company prior to the Effective Time pursuant to the DGCL that relates
to such demand, and the Buyer shall have the opportunity and right to direct all negotiations and proceedings with respect to such
demands. Except with the prior written consent of the Buyer, the Company shall not make any payment with respect to, or settle
or offer to settle, any such demands.

 

    	 	11	 

     

    

 

		3.	Representations and Warranties of the Company.

 

The Company represents
and warrants to the Buyer, except as set forth in the Disclosure Schedules corresponding in number to the applicable Section of
this Agreement (provided that the disclosure of an item in one Section of the Disclosure Schedules shall be deemed to modify both
(i) the representations and warranties contained in the Section of this Agreement to which it corresponds in number and (ii) any
other representation and warranty of the Company in this Agreement to the extent that it is reasonably apparent that such disclosure
item would also qualify or apply to such other representation and warranty), and all such representations and warranties shall
be true and correct at and as of the Closing Date as though then made, as follows:

 

3.1        Organization.
The Company is a corporation duly organized, validly existing and in good standing under the laws of the State of Delaware and
has all requisite corporate power and authority to own, lease and operate its properties and to carry on the Business as it is
now being conducted. The Company is duly qualified or licensed to do business as a foreign corporation and is in good standing
in each jurisdiction in which the nature of the business conducted by it makes such qualification or licensing necessary. The Company
has delivered to the Buyer true, correct and complete copies of the Company’s certificate of incorporation and bylaws, as
currently in effect. The Company has no wholly or partially owned subsidiaries.

 

3.2        Capitalization.

 

(a)         The
authorized capital stock of the Company consists of:

 

(i) 42,965,030 shares of common
stock, $.001 par value per share (the “Common Stock”), of which 36,482,515 shares have been classified as Class
A Common Stock, 7,770,035 shares of which shall be issued and outstanding as of the Closing Date, and 6,482,515 of which have been
classified as Class B Non-Voting Common Stock, none of which shall be issued and outstanding as of the Closing Date; and

 

(ii) 10,000,000 share of preferred
stock, $.001 par value per share (the “Preferred Stock”), of which 3,461,240 shares have been classified as Series
Seed Preferred Stock, 1,005,143 shares of which shall be issued and outstanding as of the Closing Date, and 1,863,837 shares have
been classified as Series Seed-2 Preferred Stock, 783,619 of which shall be issued and outstanding as of the Closing Date.

 

    	 	12	 

     

    

 

No other classes or series of securities shall be authorized
or outstanding as of the Closing Date. All of the issued and outstanding shares of the Company’s common and preferred stock
were duly authorized for issuance and are validly issued, fully paid and non-assessable and held beneficially and of record as
set forth in Schedule 3.2(a) of the Disclosure Schedules. Except pursuant to the Amended and Restated Investor Rights Agreement,
the Amended and Restated Right of First Refusal and Co-Sale Agreement and the Second Amended and Restated Certificate of Incorporation,
as amended, none of the shares of the Class A Common Stock or Company Preferred Stock are subject to any pledges, commitments,
preemptive rights, rights to acquire or purchase, conversion rights or demands of any character whatsoever.

 

(b)        The Company has reserved 3,000,000 shares
of Common Stock for issuance to officers, directors, employees and consultants of the Company pursuant to its 2013 Stock Incentive
Plan duly adopted by the Board of Directors and approved by the Company stockholders (the “Stock Plan”). Of such reserved
shares of Common Stock options to purchase 2,819,253 shares have been granted and are currently vested and shall be deemed outstanding
as of Closing. Additionally, assuming the execution and delivery of the Rights Holder of the Redemption Agreement and the Stock
Right, there shall be a Stock Right outstanding as of the Closing which entitles the Rights Holder to acquire 6,482,515 shares
of Class A Common Stock solely upon the Closing of this Agreement (or Class B Non-Voting Common Stock if the Agreement is terminated).
Other than the forgoing in this Section 3.2(b), there is no existing option, warrant, call, right or contract of any character
to which the Company is a party requiring, and there are no securities of the Company outstanding which upon conversion or exchange
would require, the issuance, sale or transfer of any additional shares of capital stock or other equity securities of the Company
or other securities convertible into, exchangeable for or evidencing the right to subscribe for or purchase shares of capital stock
or other equity securities of the Company. Neither the Company nor any Holder is a party to any voting trust or other contract
with respect to the voting, redemption, sale, transfer or other disposition of the capital stock of the Company.

 

3.3        Authorization; Validity of Agreement.
The Company has the requisite power and authority to execute, deliver and perform this Agreement, the Transaction Documents and
each of the other agreements, instruments, documents and certificates to be executed and delivered pursuant to this Agreement that
is to be signed by the Company to which the Company is a party and to perform the Company’s obligations hereunder and thereunder,
and to consummate the Transactions. Each of this Agreement and the other Transaction Documents that have been signed by the Company,
and the consummation of the transactions contemplated hereby and thereby, have been duly and validly authorized by the Board of
Directors and the stockholders of the Company, and no other corporate proceedings on the part of the Company are necessary to authorize
the execution, delivery and performance of this Agreement by the Company and the consummation of the transactions contemplated
hereby. This Agreement, and the other Transaction Documents to which the Company is a party, have been duly executed and delivered
by the Company and they valid and binding obligations of the Company, enforceable against the Company in accordance with their
respective terms, except as such enforceability may be subject to or limited by applicable bankruptcy, insolvency, reorganization
or other similar laws affecting the enforcement of creditors’ rights generally.

 

    	 	13	 

     

    

 

3.4        No
Violations; Consents and Approvals.

 

(a)        The execution, delivery and performance
of this Agreement and the other Transaction Documents does not, and the consummation by the Company and the Holders of the transactions
contemplated hereby and thereby will not, (i) violate any provision of the certificate of incorporation or bylaws of the Company,
(ii) result in a violation or breach of, or constitute (with or without due notice or lapse of time or both) a default (or, with
the passage of time, give rise to any right of termination, amendment, cancellation or acceleration) under any of the terms, conditions
or provisions of any Contract to which the Company is a party or by which any of the properties or assets of the Company may be
bound or otherwise subject, which violation or breach could create liability of any kind for the Buyer, or for the Company, or
could in any way result in any interference with the Transactions, or (iii) violate any order, writ, judgment, injunction, decree,
law, statute, rule or regulation applicable to the Company or any of its properties or assets.

 

(b)        No filing or registration with, notification
to, or authorization, consent or approval of, any United States federal, state, county, municipal or other local jurisdiction,
political entity, body, organization, subdivision or branch, legislative or executive agency or department or other regulatory
service, authority or agency (a “Governmental Entity”) or any other individual or other entity (a “Person”)
is required in connection with the execution, delivery and performance of this Agreement or any of the other Transaction Documents
to which the Company is a party or the consummation by the Company of the Transactions, except for such consents, approvals, orders,
authorizations, notifications, notices, estoppel certificates, registrations, ratifications, declarations, filings or any waiver,
exemption or variance with respect to any license, permit or order as are set forth in Schedule 3.4(b) of the Disclosure
Schedules (“Consents”).

 

3.5        Financial
Information.

 

(a)        The Company has heretofore delivered
to the Buyer the Company’s unaudited compiled financial statements, consisting of a balance sheet and the related statements
of income and retained earnings, stockholders’ equity and cash flow, at and for the fiscal year ended December 31, 2017, and at
for the period ending May 31, 2018 (the “Financial Statements”). Except as set forth in Schedule 3.5
of the Disclosure Schedules, (1) the Financial Statements are on an accrual basis, are based on the books and records of the Company,
and present fairly in all material respects the financial condition of the Company as of such dates and the results of operations
of the Company for such periods, and (2) the Company has no liability that would result in a material adverse impact to the financial
condition of the Company except for (a) liabilities reflected in the Financial Statements, or (b) liabilities or obligations which
have arisen since May 31, 2018 (the “Balance Sheet Date”) (i) in the ordinary course of business, or (ii) under
existing contracts and agreements, in each case which consistent with past practice and which are not, individually or in the aggregate,
material in amount, or (c) liabilities or obligations set forth in Schedule 3.5 of the Disclosure Schedules.

 

    	 	14	 

     

    

 

(b)        The accounts receivable reflected on
the May 31, 2018 Balance Sheet and the accounts receivable arising after the date thereof (a) have arisen from bona fide transactions
entered into by the Company involving the sale of goods or the rendering of services in the ordinary course of business consistent
with past practice; (b) constitute only valid, undisputed claims of the Company not subject to claims of set-off or other defenses
or counterclaims other than normal cash discounts accrued in the ordinary course of business consistent with past practice; and
(c) subject to a reserve for bad debts shown on the May 31, 2018 Balance Sheet or, with respect to accounts receivable arising
after the Balance Sheet Date, on the accounting records of the Company, are collectible in full within sixty (60) days after billing.
The reserve for bad debts shown on the May 31, 2018 Balance Sheet or, with respect to accounts receivable arising after the May
31, 2018 Balance Sheet Date, on the accounting records of the Company have been consistently applied, subject to normal year-end
adjustments and the absence of disclosures normally made in footnotes.

 

3.6        No
Material Adverse Change. Except as set forth in Schedule 3.6 of the Disclosure Schedules, since the Balance Sheet Date,
no event, condition or circumstance has occurred that has had, or to the Company’s knowledge could be reasonably likely to
have, a material adverse effect on the Business, or on the results of operations or annualized revenue rate of the Company or the
Business (a “Material Adverse Effect”). As amplification and not in limitation of the foregoing, except as set
for in Schedule 3.6, since such date, the Company has not (i) made any change in any method of accounting or accounting
practice, principle or policy used by the Company, (ii) incurred any Indebtedness, obligation or liability or paid, satisfied or
discharged any Indebtedness, obligation or liability prior to the due date or maturity thereof; except for current indebtedness,
obligations and liabilities in the ordinary course of business as set forth in Section 3.5, (iii) paid any bonus or made any distribution
or other payment to any of the Company’s employees not including the base salary, monthly bonuses and commissions, and other
standard bonuses due to such employee paid in the ordinary course of business, or (iv) made any change or modification in any manner
to its (A) billing and collection policies, procedures and practices with respect to accounts receivable or unbilled charges, (B)
policies, procedures and practices with respect to the provision of discounts, rebates or allowances, or (C) payment policies,
procedures and practices with respect to accounts payable; and none of the foregoing has been committed to, or is planned or contemplated,
by the Company.

 

3.7        Litigation;
Compliance with Law; Licenses and Permits.

 

(a)        There is no claim, suit, action, audit,
investigation or proceeding (“Proceeding”) pending, nor, to the knowledge of the Company, is there any Proceeding
threatened, against the Company or the Business, by or before any Governmental Entity, court, arbitration panel or any other Person.

 

(b)        There are no outstanding or unsatisfied
Court Orders against or affecting the Company or any of its properties or assets.

 

    	 	15	 

     

    

 

(c)        The Company has complied with all applicable
Laws applicable to the Business, except where the failure to comply would not have, or reasonably be expected to have, a Material
Adverse Effect. The Company has not received any notice of any violation of any Law the failure comply with which would have, or
reasonably be expected to have, a Material Adverse Effect.

 

(d)        All Permits required for the Company to conduct the Business
have been obtained by it and are valid and in full force and effect. Section 3.7(d) of the Disclosure Schedules lists all current
Permits issued to the Company. No event has occurred that, with or without notice or lapse of time or both, would reasonably be
expected to result in the revocation, suspension, lapse or limitation of any such Permit.

 

3.8        Employee
Benefit Plans; ERISA.

 

(a)        Schedule
3.8(a) of the Disclosure Schedules, lists each “employee benefit plan” (as defined in Section 3(3) of ERISA),
and all other material employee benefit (including, without limitation, any non-qualified plans), bonus, deferred compensation,
incentive, stock option (or other equity-based), severance, change-in-control, medical insurance and fringe benefit plans maintained
for the benefit of, or contributed to by the Company or any trade or business of the Company, whether or not incorporated (an
“ERISA Affiliate”), that would be deemed a “single employer” within the meaning of Section 4001
of the Employee Retirement Income Security Act of 1974 (“ERISA”) or Code Sections 414(b), (c), (m) or (o),
for the benefit of any employee or former employee of the Company (the “Plans”). None of the Plans is a multiemployer
plan within the meaning of Section 3(37) of ERISA. The Company has heretofore delivered to the Buyer true, correct and complete
copies of each of the Plans, including all amendments to date.

 

(b)        Each of the Plans that is subject to ERISA
complies with ERISA and the applicable provisions of the Internal Revenue Code of 1986, as amended, and the rules and regulations
promulgated thereunder (the “Code”) and any applicable local Laws, and has been administered in accordance with
ERISA and, where applicable, the Code and any applicable local Laws. There are no pending, or to the knowledge of the Company threatened,
claims (other than routine claims for benefits), actions, suits or proceedings by, on behalf of or against any of the Plans or
any trusts related thereto.

 

(c)        No Plan provides benefits including, without
limitation, death or medical benefits (whether or not insured), with respect to any employees or former employees of the Company
beyond their retirement or other termination of service (other than (i) coverage mandated by applicable law, (ii) death benefits
or retirement benefits under any “employee pension plan,” as that term is defined in Section 3(2) of ERISA, or (iii)
benefits the full cost of which is borne by the current or former employee (or his or her beneficiary)).

 

(d)        Neither the Company nor any of its ERISA
Affiliates has (i) incurred or reasonably expects to incur, either directly or indirectly, any material Liability under Title I
or Title IV of ERISA or related provisions of the Code or applicable local Law relating to employee benefit plans; (ii) failed
to timely pay premiums to the Pension Benefit Guaranty Corporation; (iii) withdrawn from any Plan; (iv) engaged in any transaction
which would give rise to liability under Section 4069 or Section 4212(c) of ERISA; (v) incurred taxes under Section 4971 of the
Code with respect to any Single Employer Plan; or (vi) participated in a multiple employer welfare arrangements (MEWA).

 

    	 	16	 

     

    

 

3.9        Real
Property.

 

(a)        The
Company owns no real property and has never owned any real property.

 

(b)        Schedule 3.9(b) of the Disclosure
Schedules sets forth a list and description of all real property leases and subleases, written or oral, at will or otherwise, under
which the Company is a tenant or subtenant (each a “Lease” and together the “Leases”), including
the date of the Lease, the premises demised thereunder, the name and address of each lessee and lessor, the commencement date and
expiration date of the Lease and the annual or other rent payable by the lessee under the Lease. As used herein, the term “Leased
Real Property” shall mean the real property demised by the Leases.

 

(c)        The Company has heretofore delivered to
the Buyer true, correct and complete copies of any Leases. Each of the Leases is in full force and effect and is enforceable in
accordance with its terms. The Company is in possession of and quietly enjoys the Leased Real Property applicable to it and the
Company has a valid and enforceable leasehold interest, subject to no liens, charges, claims, pledges, security interests or other
encumbrances (collectively, the “Liens”) except immaterial easements and rights-of-way, none of which interferes
with the operation of the Business as currently conducted by it. No event has occurred or failed to occur that, with the giving
of notice or the passage of time or both, would constitute a default under any Lease. No Person has entered into any assignment
of any Lease or sublease, subleased all or any portion of any Leased Real Property and, to the knowledge of the Holders, no person
has any right to occupy the Leased Real Property other than the Company.

 

3.10      Intellectual
Property; Computer Software.

 

(a)        Schedule 3.10(a) of the Disclosure
Schedules, lists all Intellectual Property that is owned by the Company or used by the Company in the operations of the Business,
and there are no pending or, to the knowledge of the Company, threatened claims by any Person relating to the Company’s use of
any such Intellectual Property. Except as set forth in Schedule 3.10(a) of the Disclosure Schedules, the Company has such
rights of ownership (free and clear of all Liens) of, or such rights by license, lease or other agreement to use (free and clear
of all Liens) the Intellectual Property that is material to the conduct of the Business as currently conducted, and as is necessary
to permit the Company to conduct its business. Except as set forth in Schedule 3.10, the Company is not obligated to pay
any royalty or similar fee to any Person in connection with the Company’s use or license of any of the Intellectual Property.

 

    	 	17	 

     

    

 

(b)        The Company has entered
into binding, valid and enforceable, written Contracts with each current and former employee and independent contractor who is
or was involved in or has contributed to the invention, creation, or development of any Intellectual Property during the course
of employment or engagement with the Company whereby such employee or independent contractor (i) acknowledges the Company’s exclusive
ownership of all Intellectual Property invented, created, or developed by such employee or independent contractor within the scope
of his or her employment or engagement with the Company; (ii) grants to the Company a present, irrevocable assignment of any ownership
interest such employee or independent contractor may have in or to such Intellectual Property; and (iii) irrevocably waives any
right or interest, including any moral rights, regarding such Intellectual Property, to the extent permitted by applicable Law.
The Company has provided Buyer with true and complete copies of all such Contracts.

 

(c)        With respect to the
Business, none of the Company’s ownership rights or rights to use any of the Intellectual Property will be adversely affected by
any of the transactions contemplated hereby.

 

(d)        The conduct of the Company’s Business
as currently and formerly conducted (and as proposed to be conducted), and the products, processes and services of the Company,
have not infringed, misappropriated or otherwise violated, and will not infringe, misappropriate or otherwise violate, the Intellectual
Property or other rights of any Person. To the Company’s knowledge, no Person has infringed, misappropriated or otherwise
violated any Company Intellectual Property owned or licensed by the Company.

 

(e)        The computer hardware, servers, networks,
platforms, peripherals, data communication lines, and other information technology equipment and related systems, including any
outsourced systems and processes, that are owned or used by the Company (“Company Systems”) are reasonably sufficient
for the immediate and anticipated needs of the Company’s Business if used as intended to be used and in accordance with instructions.
To the Company’s knowledge, in the past eighteen (18) months, there has been no unauthorized access, use, intrusion, or breach
of security, or material failure, breakdown, performance reduction, or other adverse event affecting any Company Systems, that
has caused or could reasonably be expected to cause any: (i) substantial disruption of or interruption in or to the use of such
Company Systems or the conduct of the Company’s business; (ii) material loss, destruction, damage, or harm of or to the Company
or its operations, personnel, property, or other assets; or (iii) material Liability of any kind to the Company. The Company has
taken all reasonable actions to protect the integrity and security of the Company Systems and the data and other information stored
or processed thereon. The Company (i) maintains commercially reasonable backup and data recovery, disaster recovery, and business
continuity plans, procedures, and facilities; (ii) acts in compliance therewith; and (iii) tests such plans and procedures on a
regular basis, and such plans and procedures have been proven effective in all material respects upon such testing.

 

3.11      Title
to Assets.

 

(a)        The Company has good and marketable title
to all of its assets material to the conduct of the Business, free and clear of all Liens, other than Liens disclosed in Schedule
3.11(a) of the Disclosure Schedules.

 

    	 	18	 

     

    

 

(b)        The Company owns or leases all material
personal property and intangible property or assets necessary for the conduct of the Business as it is presently conducted.

 

3.12      Material
Contracts.

 

(a)        Schedule 3.12 of the Disclosure
Schedules sets forth, to the knowledge of Company, a true, complete and correct list of every Contract with respect to the Business
that (i) provides for aggregate future payments by Company or to the Company of more than $10,000; (ii) was entered into by the
Company with the Holders or any one of them, or an officer, director or significant employee of the Company; (iii) is a collective
bargaining or similar agreement; (iv) involves an agreement with any bank, finance company or similar organization; (v) restricts
the Company or the Business from engaging in any business or activity anywhere in the world; or (vi) any other Contract that is
material to the rights, properties, assets, business or operations of the Company or the Business (the foregoing, collectively,
“Material Contracts”). Except as set forth in Schedule 3.12, the Company has heretofore provided true,
complete and correct copies of all Material Contracts to the Buyer.

 

(b)        Except as set forth in Schedule 3.12(b)
of the Disclosure Schedules, (i) there is not, and to the knowledge of the Company there has not been claimed or alleged by any
Person with respect to any Material Contract, any existing default, or event that with notice or lapse of time or both would constitute
a default or event of default, on the part of the Company or, to the knowledge of Company, on the part of any other party thereto
and (ii) no consent, approval, authorization or waiver from, or notice to, any Governmental Entity or other Person is required
in order to maintain in full force and effect any of the Material Contracts, other than such consents and waivers that have been
obtained and are unconditional and in full force and effect and such notices that have been duly given and copies of such consents,
waivers and notices have been delivered to the Buyer.

 

3.13      Taxes.
As to the Company:

 

(a)        The Company has (i) except as set forth
in Schedule 3.13(a) of the Disclosure Schedules, duly and timely filed or caused to be filed with the Internal Revenue Service
or other applicable Governmental Entity (collectively, “Taxing Authorities”) all Tax Returns (as defined below)
that are required to be filed by or on behalf of the Company or that include or relate to the Business or any of its assets, which
Tax Returns are true, correct and complete in all material respects, and (ii), except as set forth in Schedule 3.13(a) of the Disclosure
Schedules, duly and timely paid in full or caused to be paid in full all Taxes shown to be due on such Tax Returns. The Company
has complied with all applicable Laws relating to the payment and withholding of Taxes and has duly and timely withheld and paid
over to the appropriate Taxing Authority all amounts required to be so withheld and paid under all applicable Laws. No audit, examination,
investigation, reassessment or other administrative or court proceeding (collectively, a “Tax Proceeding”) is
currently ongoing or, to the knowledge of the Company, proposed, with regard to any Tax or Tax Return referred to above, and, to
the knowledge of the Company, no Taxing Authority is contemplating such a Tax Proceeding and there is no basis for any such Tax
Proceeding that would have material adverse effect on the Tax basis of any acquired asset. There is no Lien for any Tax upon the
Business or any assets of the Company, except for Taxes not yet due and payable.

 

    	 	19	 

     

    

 

(b)        No claim has been made by a Taxing Authority
in a jurisdiction where the Company does not file Tax Returns such that it is or may be subject to taxation by that jurisdiction.

 

(c)        The Company has never
been a member of any consolidated, combined, affiliated or unitary group of corporations for any Tax purposes other than a group
in which the Company is the common parent.

 

(d)        The Company is not
a party to any tax sharing, allocation, indemnity or similar agreement or arrangement (whether or not written) pursuant to which
it will have any obligation to make any payments after the Closing Date.

 

(e)        There is no contract,
agreement, plan or arrangement covering any person that, individually or collectively, could give rise to the payment of any amount
that would not be deductible by Buyer or the Company by reason of Code Section 280G.

 

(f)        The
Company is not a foreign person within the meaning of Code Section 1445.

 

(g)        The Company has not been a United States
real property holding corporation within the meaning of Code Section 897(c)(1)(A)(ii).

 

(h)        As used herein, (i) “Tax Return”
means any return, declaration, report, information return or statement, and any amendment thereto, including without limitation
any consolidated, combined or unitary return or other document (including any related or supporting information), filed or required
to be filed with any Taxing Authority in connection with the determination, assessment, collection, payment, refund or credit of
any federal, state, local or foreign Tax or the administration of any Laws relating to any Tax, and (ii) “Tax “
or “Taxes” means any and all taxes, charges, fees, levies, deficiencies or other assessments of whatever kind
or nature including, without limitation, all net income, gross income, profits, gross receipts, excise, real or personal property,
sales, withholding, social security, retirement, excise, employment, unemployment, minimum, estimated, severance, stamp, property,
occupation, environmental, windfall profits, use, service, net worth, payroll, franchise, license, gains, customs, transfer, recording
and other taxes, customs duty, fees assessments or charges of any kind whatsoever, imposed by any Taxing Authority.

 

3.14      Affiliated Party Transactions.
Except for obligations and benefits arising under this Agreement, or as set forth in Schedule 3.14 of the Disclosure Schedules,
as of the Closing Date, to the knowledge of Company, neither of the Company nor any employee (other than in return for their continued
employment) will have, directly or indirectly, any obligation to or claim against the Business and none of the Company or any Persons
presently or formerly controlled by or are under common control with the Company (collectively, “Affiliates”)
will have, directly or indirectly, any obligation to, or cause of action or claim against, the Company or the Business.

 

    	 	20	 

     

    

 

3.15      No
Brokers. Except as described in Schedule 3.15 of the Disclosure Schedules, the Company has not employed or otherwise
engaged any broker or finder or incurred any liability for any brokerage or investment banking fees, commissions, finders’ fees
or other similar fees in connection with the transactions contemplated by this Agreement.

 

3.16      Insurance.
Schedule 3.16 of the Disclosure Schedules contains a complete and correct list of all policies of insurance of any kind
or nature covering the Company, including policies of life, fire, theft, casualty, product liability, workmen’s compensation, business
interruption, employee fidelity, directors & officers, errors & omissions, and other casualty and liability insurance.
All such policies are valid, outstanding and enforceable policies. All such insurance policies or comparable coverage shall be
continued in full force and effect through the Closing Date. The Company has paid all premiums on such policies when due in accordance
with the terms of such policies. At no time during the last three years has any policy of insurance of the Company been terminated
or otherwise cancelled for non-payment, non-compliance or any other reason whatsoever by any party other than such Company as permitted
by and in accordance with the express provisions of such policy or policies.

 

3.17      Books
and Records. The minute books and stock record books of the Company, all of which have been made available to Buyer, are complete
and correct and have been maintained in accordance with sound business practices. The minute books of the Company contain accurate
and complete records of all meetings, and actions taken by written consent of, the stockholders and the Board of Directors of the
Company, and any committees of the Company’s Board of Directors, and no meeting, or action taken by written consent, of any
such stockholders, Board of Directors or committee has been held for which minutes or consents have not been prepared and are not
contained in such minute books. At the Closing, all of those books and records will be in the possession of the Company.

 

3.18      Relationships.

 

(a)        Schedule 3.18(a) of the Disclosure
Schedules sets forth a true and complete list of the suppliers of the Company to whom, during the fiscal year ended December 31,
2017, the Company made payments aggregating $10,000 or more showing, with respect to each, the name and dollar volume involved
(“Suppliers”). Since December 31, 2017, no Supplier of the Company has notified the Company that it has cancelled,
materially modified, or terminated its relationship with the Company, or during said period has decreased materially its services,
supplies or materials furnished to the Company, nor does any Supplier have, to the knowledge of the Company, any plan or intention
to do any of the foregoing, excepting for all of the aforementioned cases, circumstances in which the Company has stopped using
a Supplier, reduced the usage of a given Supplier, or engaged other suppliers to perform similar services in place of any Supplier
in the ordinary course of business.

 

    	 	21	 

     

    

 

(b)        Schedule 3.18(b)
of the Disclosure Schedules sets forth a true and complete list of the customers of the Company to whom, during the fiscal year
ended December 31, 2017, the Company invoiced an aggregate of $10,000 or more showing, with respect to each, the name and dollar
volume involved (“Customers”).

 

3.19      Labor
Matters. There are no labor strikes, slow-downs or stoppages or other labor troubles pending or, to the knowledge of the Company,
threatened with respect to the employees of the Company; there is no collective bargaining agreement binding on the Company and
there is no agreement which restricts the Company from relocating or closing any or all of its businesses or operations; there
are no grievances asserted that could reasonably be expected to have an Material Adverse Effect, nor is there pending any arbitration
proceeding arising out of or under any labor union agreement; the Company has not experienced any work stoppage during the last
five (5) years.

 

3.20      Certain
Employees and Consultants.

 

(a)        Schedule
3.20 of the Disclosure Schedules sets forth a complete and correct list for any parties receiving compensation of $50,000 or
more in either of the respective periods of the names, and annual compensation for calendar year 2017 and estimated annual compensation
for calendar year 2018 (which amounts for each such employee and/or consultant and collectively have not increased materially since
such period, except as otherwise might have increased relative to increased sales, development, or processing needs of the Company
in the ordinary course of business) and title, for each employee and consultant of the Company who received or was entitled to
receive compensation or fees of any kind during such Company’s current fiscal year. Except as set forth in Schedule 3.20,
neither the execution and delivery of this Agreement nor the consummation of the transactions hereunder will: (i) result in any
material payment (including, without limitation, severance, “change of control” compensation or golden parachute) becoming
due to any employee, officer or director of the Company, (ii) materially increase any benefits otherwise payable under any benefit
plan, or (iii) result in the acceleration of the time of payment or vesting of any such benefits to any material extent. The Company
is not aware of any employee who intends to terminate his or her relationship with the Company, either as a result of the Transactions
or otherwise. The Company is not a party to or bound by any employment contracts or other contracts, agreements or commitments
to or with individual current or former employees, consultants or agents that are still in effect, whether written or oral, except
for offer letters and other standard agreements that are terminable at will by the Company.

 

(b)        Each
individual who is classified by the Company as an independent contractor has been properly classified as such.

 

3.21      Business Metrics. Schedule
3.21 of the Disclosure Schedules, which sets forth certain key metrics of the Company’s Business and product platform,
including the number of registered users, the total estimated reachable audience through such registered users and the Company’s
key verticles, is accurate and complete in all material respects as of the date set forth on Schedule 3.21.

 

    	 	22	 

     

    

 

3.22      Full Disclosure. No representation
or warranty by the Company in this Agreement and no statement contained in the Disclosure Schedules to this Agreement or any certificate
furnished or to be furnished to the Buyer pursuant to this Agreement contains any untrue statement of a material fact, or omits
to state a material fact necessary to make the statements contained therein, in light of the circumstances in which they are made,
not misleading.

 

		4.	Representations and Warranties of the Buyer.

 

The Buyer represents and warrants to the
Company, except as set forth in the Disclosure Schedules corresponding in number to the applicable Section of this Agreement (provided
that the disclosure of an item in one Section of the Disclosure Schedules shall be deemed to modify both (i) the representations
and warranties contained in the Section of this Agreement to which it corresponds in number and (ii) any other representation and
warranty of the Company in this Agreement to the extent that it is reasonably apparent that such disclosure item would also qualify
or apply to such other representation and warranty),and all such representations and warranties shall be true and correct at and
as of the Closing Date as though then made as follows:

 

4.1        Organization.

 

(a)        The
Buyer is a corporation duly organized, validly existing and in good standing under the laws of Nevada and has all requisite corporate
power and authority to own, lease and operate its properties and to carry on its business as it is now being conducted. The Buyer
is duly qualified or licensed to do business as a foreign corporation and is in good standing in each jurisdiction in which the
nature of the business conducted by it makes such qualification or licensing necessary.

 

(b)        Acquisition
Corp. is a corporation duly organized, validly existing and in good standing under the laws of Delaware and has all requisite corporate
power and authority to own, lease and operate its properties and to carry on its business as it is now being conducted. Acquisition
Corp. is duly qualified or licensed to do business as a foreign corporation and is in good standing in each jurisdiction in which
the nature of the business conducted by it makes such qualification or licensing necessary.

 

4.2        Authorization;
Validity of Agreement.

 

(a)        The Buyer has the requisite power and
authority to execute, deliver and perform this Agreement and each other agreement executed or to be executed by the Buyer pursuant
to the terms of this Agreement (collectively, the “Buyer Agreements”) and to consummate the transactions contemplated
hereby and thereby. The execution, delivery and performance by the Buyer of this Agreement and the Buyer Agreements and the consummation
of the transactions contemplated hereby and thereby have been duly and validly authorized by the Board of Directors of the Buyer,
and no other corporate proceedings on the part of the Buyer are necessary to authorize the execution, delivery and performance
of this Agreement and the Buyer Agreements by the Buyer and the consummation of the transactions contemplated hereby. This Agreement
and each Buyer Agreement has been duly executed and delivered by the Buyer and, assuming due authorization, execution and delivery
of this Agreement by the Company, is a valid and binding obligation of the Buyer enforceable against the Buyer in accordance with
its terms, except as such enforceability may be subject to or limited by applicable bankruptcy, insolvency, reorganization, or
other similar laws, now or hereafter in effect, affecting the enforcement of creditors’ rights generally.

 

    	 	23	 

     

    

 

(b)        Acquisition Corp. has the requisite
power and authority to execute, deliver and perform this Agreement and to consummate the transactions contemplated hereby. The
execution, delivery and performance by Acquisition Corp. of this Agreement and the consummation of the transactions contemplated
hereby and thereby have been duly and validly authorized by the Board of Directors of Acquisition Corp. and by the Buyer, as sole
stockholder of Acquisition Corp., and no other corporate proceedings on the part of Acquisition Corp. are necessary to authorize
the execution, delivery and performance of this Agreement by Acquisition Corp. and the consummation of the transactions contemplated
hereby. This Agreement has been duly executed and delivered by Acquisition Corp. and, assuming due authorization, execution and
delivery of this Agreement by the Company, is a valid and binding obligation of Acquisition Corp. enforceable against Acquisition
Corp. in accordance with its terms, except as such enforceability may be subject to or limited by applicable bankruptcy, insolvency,
reorganization, or other similar laws, now or hereafter in effect, affecting the enforcement of creditors’ rights generally.

 

4.3        No
Violations; Consents and Approvals.

 

(a)        The execution, delivery and performance
of this Agreement and the Buyer Agreements by the Buyer or Acquisition Corp., as applicable, do not, and the consummation by the
Buyer and Acquisition Corp. of the transactions contemplated hereby and thereby will not, (i) violate any provision of the certificate
of incorporation or bylaws of the Buyer or Acquisition Corp., (ii) result in a violation or breach of, or constitute (with or without
due notice or lapse of time or both) a default (or give rise to any right of termination, cancellation or acceleration) under,
any of the terms, conditions or provisions of any material note, bond, mortgage, indenture, guarantee, other evidence of indebtedness,
license, contract, agreement or other instrument to which the Buyer or Acquisition Corp. is a party or by which the Buyer or Acquisition
Corp. or any of their respective properties or assets may be bound or otherwise subject or (iii) violate any order, writ, judgment,
injunction, decree, law, statute, rule or regulation applicable to the Buyer or Acquisition Corp. or any of their respective properties
or assets.

 

(b)        No filing or registration with, notification
to, or authorization, consent or approval of, any Governmental Entity or Person is required in connection with the execution, delivery
and performance of this Agreement or the Transaction Documents by the Buyer or Acquisition Corp. or the consummation by the Buyer
or Acquisition Corp. of the transactions contemplated hereby and thereby.

 

4.4        Governmental Consents. Neither
the Buyer nor Acquisition Corp. needs to give any notice to, make any filing with, or obtain any authorization, consent, or approval
of any government or governmental agency in order for the Parties to consummate the transaction contemplated by this Agreement.

 

    	 	24	 

     

    

 

4.5        Legal
Compliance. The Buyer and Acquisition Corp. has complied with all applicable laws of federal state, local and foreign government
(and all agencies thereof), and no action, suit, proceeding, hearing, investigation, charge, compliant, claim, demand, or notice
has been filed or commenced by any of them alleging any failure so to comply, except where the failure to comply would not have
a Material Adverse Effect on the Buyer.

 

4.6        Litigation.
There is no legal, administrative, arbitral or other proceeding by or before any Governmental Entity pending or, to the knowledge
of the Buyer, threatened against the Buyer or Acquisition Corp., nor to the knowledge of the Buyer is there any pending investigation
by any Governmental Entity, which would give any third party the right to enjoin or rescind the contemplated transaction or otherwise
prevent the Buyer or Acquisition Corp. from complying with the terms and provisions of this Agreement.

 

4.7        No
Other Representations or Warranties. The Buyer hereby acknowledges and agrees that, except for the representations and warranties
set forth in Section 3 (as qualified and limited by the Disclosure Schedule), none of the Company or any of its Affiliates,
directors, officers, employees, agents, representatives or advisors, or any other person, has made or is making any express or
implied representation or warranty on behalf of the Company, and the Buyer has not relied on any statement or information except
for the express representations and warranties set forth in Section 3 (as qualified and limited by the Disclosure Schedule).

 

		5.	Company Covenants.

 

5.1        Conduct of the Company Business Pending
the Merger. During the period from the date of this Agreement and continuing until the earlier of the termination of this Agreement
pursuant to its terms or the Effective Time (the “Pre-Closing Period”), the Company agrees, except to the extent that
(i) Buyer consents in writing, which will not be unreasonably withheld, conditioned or delayed, to carry on its business in the
ordinary course of business, or (ii) the Company acts or refrains from acting at the request of the Buyer (it being understood
that the Company has no obligation to do so). In addition, without limiting the foregoing, other than as expressly contemplated
by this Agreement, (x) without obtaining the written consent of the Buyer, which will not be unreasonably withheld, conditioned
or delayed, or (y) unless the Company acts or refrains from acting at the request of the Buyer (it being understood that the Company
has no obligation to do so), the Company will not do any of the following:

 

(a)        amend or otherwise
change its certificate of incorporation or bylaws, or otherwise alter its corporate structure through merger, liquidation, reorganization
or otherwise;

 

(b)        issue, sell, pledge,
dispose of or encumber, or authorize the issuance, sale, pledge, disposition or encumbrance of, any shares of capital stock of
any class, or any options, warrants, convertible securities or other rights of any kind to acquire any shares of capital stock,
or any other ownership interest (including, without limitation, any phantom interest) (except for the issuance of shares of common
stock issuable pursuant to employee stock options under currently existing employee stock option plans or pursuant to currently
outstanding warrants, as the case may be, which options, warrants or rights, as the case may be, are outstanding on the date hereof);

 

    	 	25	 

     

    

 

(c)        redeem, repurchase
or otherwise acquire, directly or indirectly, any shares of the Company Capital Stock (other than pursuant to a repurchase right
in favor of the Company with respect to unvested shares at no more than cost or any such actions relating to the Redemption Agreement,
Stock Right and/or the Rights Holder);

 

(d)        incur any indebtedness
or guarantee any indebtedness for borrowed money or issue or sell any debt securities or guarantee any debt securities or other
obligations of others or sell, pledge, dispose of or create an Encumbrance over any assets (except for (i) sales of assets in the
ordinary course of business and (ii) dispositions of obsolete or worthless assets);

 

(e)        accelerate, amend
or change the period (or permit any acceleration, amendment or change) of exercisability of options or warrants or authorize cash
payments in exchange for any options, except as may be required under this Agreement;

 

(f)        declare, set aside,
make or pay any dividend or other distribution (whether in cash, stock or property or any combination thereof) in respect of any
of its capital stock, (ii) split, combine or reclassify any of its capital stock or issue or authorize or propose the issuance
of any other securities in respect of, in lieu of or in substitution for shares of its capital stock or (iii) amend the terms of,
repurchase, redeem or otherwise acquire any of its securities, or propose to do any of the foregoing;

 

(g)        acquire (by merger,
consolidation, or acquisition of stock or assets) any corporation, partnership or other business organization or division thereof
or any other material property or assets;

 

(h)        take any action,
other than as required by generally accepted accounting policies (“GAAP”), to change accounting policies or procedures;

 

(i)         make or change any
material tax election inconsistent with past practices, adopt or change any Tax accounting method, or settle or compromise any
material federal, state, local or foreign tax liability or agree to an extension of a statute of limitations for any assessment
of any tax;

 

(j)         pay, discharge or
satisfy any claims, liabilities or obligations (absolute, accrued, asserted or unasserted, contingent or otherwise), other than
the payment, discharge or satisfaction in the ordinary course of business of liabilities reflected or reserved against in the financial
statements of the Company, or incurred in the ordinary course of business;

 

(k)         initiate any litigation,
action, suit, proceeding, claim or arbitration or settle or agree to settle any litigation, action, suit, proceeding, claim or
arbitration (in each case, except in connection with this Agreement); and

 

(l)         take, or agree in
writing or otherwise to take, any of the actions described in Sections 5(a) through (k) above.

 

    	 	26	 

     

    

 

The Parties acknowledge
and agree that (i) nothing contained in this Agreement shall give the Buyer, directly or indirectly, the right to control or direct
the Company’s operations prior to the Effective Time; (ii) prior to the Effective Time, the Company shall exercise, consistent
with the terms and conditions of this Agreement, complete control and supervision over its operations; and (iii) notwithstanding
anything contrary set forth in this Agreement, no consent of the Buyer will be required with respect to any matter set forth in
the Agreement to the extent the requirement of such consent would violate any applicable Law.

 

5.2     Company
Financial Statements. The Company shall deliver to the Buyer the Company Financial Statements presented in accordance
with generally accepted accounting principles, consistently applied, reviewed by an outside certified public accountant,
within sixty (60) days following the date of this Agreement.

 

		6.	Conditions Precedent to the Buyer’s and Acquisition
Company’s Obligations.

 

All obligations of
the Buyer and the Acquisition Company to be performed on the Closing Date shall be subject to the satisfaction (or waiver by the
Buyer or the Acquisition Company) of the following conditions:

 

6.1        Representations True. The representations
and warranties of the Company set forth in Sections 3.1, 3.2, 3.3 and 3.4 of this Agreement shall be true and correct, in all respects
(in the case of any representation or warranty qualified by materiality or Material Adverse Effect) or in all material respects
(in the case of any representation or warranty not qualified by materiality or Material Adverse Effect), at and as of the Closing
Date.

 

6.2        Performance of Covenants. The
Company shall not have failed to perform, in a material respect, any of covenants and agreements that are to be performed by it
under Section 5.1 of this Agreement on or prior to the Closing Date, provided, however, that, Buyer shall have first provided written
notice of the failure prior to the Closing Data and the Company shall have failed to cure such failure within five (5) days of
receipt of such notice.

 

6.3        Regulatory Compliance and Approvals.
All approvals required under any Laws by the Company to carry out the Merger shall have been obtained, and the Company shall have
complied in all material respects with all Laws applicable to the Company with respect to the Transactions.

 

6.4        Consents. The Company shall have
obtained and made available to the Buyer copies of stockholder and board consents obtained in connection with the Merger.

 

6.5        Corporate Documents. The Buyer
shall have received a certificate of the Secretary of the Company certifying the incumbency of officers and genuineness of signatures
of all officers executing any Transaction Documents for it, copies of its bylaws, and copies of its director and stockholder resolutions
authorizing the Transactions; and

 

    	 	27	 

     

    

 

(b)        Certificate of Incorporation, as amended,
of the Company certified as of a recent date prior to the Closing by the Secretary of State of the state in which it is incorporated;
and

 

(c)        Certificates of Corporate Good Standing
and Legal Existence of the Company as of a recent date prior to the Closing from the Secretary of State of the state in which it
is incorporated.

 

6.6        Company Financial Statements.
The Buyer shall have received the Company Financial Statements presented in accordance with United States generally accepted accounting
principles (i.e. U.S. GAAP), consistently applied, reviewed by an outside certified public accountant (the “Reviewed Financials”).

 

6.7        Non-Voting Stock. The Company
shall have executed and returned to the Buyer the Redemption Agreement and Stock Right to the Buyer and, conditioned upon the execution
and delivery of such documents by the Buyer or Buyer affiliates, taken such action as may be required to record on its record books
the redemption of all 6,482,515 shares of the Company’s Class B Non-Voting Common Stock from the Rights Holder in consideration
for the Stock Right pursuant to which the Rights Holder shall have the right to acquire 6,482,515 shares of Class A Voting Common
Stock from the Company solely upon the Closing (or 6,482,515 shares of Class B Non-Voting Common Stock from the Company if the
Agreement is terminated without Closing) per the terms of such Stock Right.

 

		7.	Conditions Precedent to the Obligations of the Company.

 

All obligations of the Company to be performed
on the Closing Date shall be subject to the satisfaction (or waiver by the Company) of each of the following conditions:

 

7.1        Representations True at the Date
of this Agreement and at Closing. The representations and warranties of the Buyer and the Acquisition Company set forth in
Sections 4.1, 4.2, and 4.3 in this Agreement shall be true and correct, in all material respects, at and as of the Closing Date.

 

7.2        Regulatory Compliance and Approvals.
All approvals required under any Laws by the Buyer and the Acquisition Company to carry out the Merger shall have been obtained,
and the Buyer and the Acquisition Company shall have complied in all material respects with all Laws applicable to them with respect
to the Transactions.

 

7.3        Corporate
Documents. The Company shall have received:

 

(a)        Certificates of the Secretary of the
Buyer and the Acquisition Company, respectively, certifying the incumbency of officers and genuineness of signatures of all officers
executing any Transaction Documents for them, copies of their bylaws, and copies of their director and stockholder resolutions
authorizing the Transactions; and

 

    	 	28	 

     

    

 

(b)        Certificates of
Incorporation, as amended, of the Buyer and the Acquisition Company certified as of a recent date prior to the Closing by the Secretaries
of State of the respective states in which the Buyer and the Acquisition Company are incorporated; and

 

(c)        Certificates of Corporate Good Standing
and Legal Existence of the Buyer and the Acquisition Company as of a recent date prior to the Closing from the Secretaries of State
of the respective states in which they are incorporated.

 

		8.	Termination.

 

8.1        Termination.
This Agreement may be terminated and the Merger may be abandoned, at any time prior to the Effective Time, notwithstanding approval
thereof by the stockholders of the Company and Acquisition Company:

 

(a)        by mutual written
consent of the Company and the Buyer duly authorized by each of their respective boards of directors;

 

(b)        by either the Buyer
(subject to Section 8.1(e)), or by the Company (subject to Section 8.1(d)) if the Merger has not been consummated by the close
of business on earlier of (i) the thirtieth (30th) day after the delivery by the Company of the Reviewed Financials,
or (ii) one hundred twenty (120) days after the date of this Agreement, (provided that the right to terminate this Agreement under
this Section 8.1(b) will not be available to any party whose material breach of this Agreement has been the cause of or resulted
in the failure of the Merger to occur on or before such date, as evidenced by the prompt written notice by the non-breaching party
to the breaching party of the alleged breach and, if such failure is curable, a failure by the breaching party to remedy with five
(5) days thereafter);

 

(c)        by either the Buyer
or the Company if a court of competent jurisdiction or governmental, regulatory or administrative agency or commission will have
issued a non-appealable final order or ruling or taken any other action, in each case having the effect of permanently restraining,
enjoining or otherwise prohibiting the Merger or any of the other transactions contemplated hereby;

 

(d)        by the Buyer upon
the failure by the Company to satisfy the conditions set forth in Section 6; provided if such failure is curable by the Company,
then this Agreement will not terminate pursuant to this Section 8.1(d) as a result of such particular breach or inaccuracy unless
the breach or inaccuracy remains uncured as of the fifth (5th) day following the date of written notice given by the Buyer to the
Company of such failure and its intention to terminate the agreement pursuant to this Section 8.1(d);

 

(e)        by the Company upon
the failure by the Company to satisfy the conditions set forth in Section 6; provided if such failure is curable by Parent or Merger
Sub, then this Agreement will not terminate pursuant to this Section 7.1(e) as a result of such particular breach or inaccuracy
unless the breach or inaccuracy remains uncured as of the fifth (5th) day following the date of written notice given by the Company
to the Buyer of such failure and its intention to terminate the agreement pursuant to this Section 8.1(e).

 

    	 	29	 

     

    

 

8.2        Effect of Termination.
In the event of the termination of this Agreement pursuant to Section 8.1, this Agreement will forthwith become void, except
that this Section 8.2 and Section 12 shall survive such termination; provided that nothing herein shall relieve the Buyer, the
Acquisition Company or the Company of any liability for any willful breach of this Agreement prior to the effective date of termination.
If this Agreement is terminated prior to Closing due to the Buyer’s failure to satisfy the conditions set forth in Section
7, or for any other reason except as provided in the next sentence, the Company’s sole remedy shall be to receive and retain
the Downpayment as liquidated damages. If this Agreement is terminated prior to Closing due to the Company’s failure to satisfy
any of the conditions set forth in Section 6, or for any other reason except as provided in the preceding sentence, the Buyer shall
be entitled to receive and retain the Downpayment.

 

		9.	Indemnification.

 

9.1        Indemnification by the Company and
the Holders. Subject to the limits set forth in this Section 9, the Company and each Holder agrees to indemnify, defend and
hold the Buyer and the Acquisition Company, their officers, directors, agents and affiliates (each a “Buyer Indemnified Party”),
harmless from and against any and all Losses (including interest, penalties and reasonable attorneys’ fees) that either may
suffer, sustain, incur or become subject to arising out of or due to (a) any inaccuracy of any representation or the breach of
any warranty of the Company contained in this Agreement, (b) any breach or non-fulfillment of any covenant, agreement or obligation
to be performed by the Company pursuant to this Agreement, and (c) the enforcement or settlement of a Buyer Indemnified Party’s
rights under this Section 9. Subject to the limits set forth in this Section 9, each Holder shall be severally liable solely
up to such Holder’s pro rata portion of the total claim amount relating to any single claim.

 

9.2        Indemnification by the Buyer.
Subject to the limits set forth in this Section 9.2, the Buyer agrees to indemnify, defend and hold each Holder harmless from and
against any and all loss, liability, damage or deficiency (including interest, penalties and reasonable attorneys’ fees)
that such Holder may suffer, sustain, incur or become subject to arising out of or due to (a) any inaccuracy of any representation
or the breach of any warranty of the Buyer or the Acquisition Company contained in this Agreement, (b) any breach or non-fulfillment
of any covenant, agreement or obligation to be performed by the Company pursuant to this Agreement, and (c) the enforcement or
settlement of a Buyer Indemnified Party’s rights under this Section 7. Any indemnity for which the Buyer may be liable hereunder
shall be funded in cash.

 

    	 	30	 

     

    

 

9.3        Survival of Representations and Warranties;
Limitations. Unless otherwise indicated with specificity therein, the several warranties and representations of the parties
contained in this Agreement or in any instrument delivered pursuant hereto will survive the Closing Date and will remain in full
force and effect thereafter for a period of twelve months subsequent to the Closing Date; provided, that the representations
and warranties in Section 3.1, Section 3.2, Section 3.8, Section 3.15, Section 4.1 and Section
4.2 shall survive for the full period of all applicable statutes of limitations (giving effect to any waiver, mitigation, tolling
or extension thereof). All covenants and agreements of the parties contained herein shall survive the Closing the earlier of indefinitely
or for the period explicitly specified therein. Notwithstanding the foregoing, any claims asserted in good faith with reasonable
specificity (to the extent known at such time) and in writing by notice from the indemnified party to the indemnifying party(ies)
prior to the expiration date of the applicable survival period shall not thereafter be barred by the expiration of the relevant
representation or warranty and such claims shall survive until finally resolved. Anything to the contrary contained herein notwithstanding,
neither the Holders, nor the Buyer Indemnified Parties (the Buyer Indemnified Parties being considered as one party for purposes
of this Section 9), shall be entitled to recover from the other pursuant to this Section with respect to indemnification under
Section 9.1(a) or Section 9.2(a), as applicable, unless and until the total of all claims from the other for indemnity
pursuant to this Section exceeds $20,000 and then only in the amount by which such claims for indemnity exceed $20,000. Further,
anything to the contrary contained herein notwithstanding, but subject to the exceptions below, neither the Holders, nor the Buyer
and the Acquisition Company (the Buyer and the Acquisition Company being considered as one party for purposes of this Section 9),
shall be entitled to recover from the other pursuant to this Section an aggregate amount in excess of $240,000 (the “General
Cap”), except that the Buyer and the Acquisition Company (the Buyer and the Acquisition Company being considered as
one party for purposes of this Section 9) shall be entitled to recover from the Holders pursuant to this Section an additional
aggregate amount of up to $240,000 above the General Cap with respect to Losses based upon, arising out of, with respect to or
by reason of any inaccuracy in or breach of any representation or warranty in Section 3.10 or Section 3.21 (such
additional amount plus the General Cap, the “Special Cap”), and except further that the Holders, the Buyer and
the Acquisition Company (the Buyer and the Acquisition Company being considered as one party for purposes of this Section 9) shall
be entitled to recover from the other an aggregate amount up to the Purchase Price with respect to Losses based upon, arising out
of, with respect to or by reason of any inaccuracy in or breach of any representation or warranty in Section 3.1, Section
3.2, Section 3.11, Section 3.13(a), Section 3.15, Section 4.1 and Section 4.2,
however the indemnification amount for breaches of these Sections shall be limited to the actual proceeds received by a Holder,
with the Indemnification Escrow Amount being the indemnification source of first resort. Notwithstanding the foregoing, the basket
limitations set forth in this Section 9.3 shall not apply to Losses based upon, arising out of, with respect to or by reason
of any inaccuracy in or breach of any representation or warranty in Section 3.1, Section 3.2, Section 4.1
and Section 4.2. For purposes of this Section 9, any inaccuracy in or breach of any representation or warranty shall
be determined without regard to any materiality, Material Adverse Effect or other similar qualification contained in or otherwise
applicable to such representation or warranty.

 

    	 	31	 

     

    

 

9.4        Notice and Opportunity to Defend.
If there occurs an event which either party asserts is an indemnifiable event pursuant to Sections 9.1 or 9.2, the party
seeking indemnification shall notify the other party obligated to provide indemnification (the “Indemnifying Party”)
promptly. If such event involves (i) any claim or (ii) the commencement of any action or proceeding by a third person, the party
seeking indemnification will give such Indemnifying Party prompt written notice of such claim or the commencement of such action
or proceeding. Such notice shall be a condition precedent to any liability of the Indemnifying Party hereunder; provided
that the failure to provide prompt notice as provided herein will relieve the Indemnifying Party of its obligations hereunder only
to the extent that such failure prejudices the Indemnifying Party hereunder. In case any such action shall be brought against any
party seeking indemnification and it shall notify the Indemnifying Party of the commencement thereof, the Indemnifying Party shall
be entitled to participate therein and, to the extent that it shall wish, to assume the defense thereof, with counsel reasonably
satisfactory to such party seeking indemnification and, after notice from the Indemnifying Party to such party seeking indemnification
of such election so to assume the defense thereof, the Indemnifying Party shall not be liable to the party seeking indemnification
hereunder for any legal expenses of other counsel or any other expenses, in each case subsequently incurred by such party, in connection
with the defense thereof other than reasonable costs of investigation; provided, that if in the reasonable opinion of counsel
to the Indemnified Party, (A) there are legal defenses available to an indemnified party that are different from or additional
to those available to the Indemnifying Party; or (B) there exists a conflict of interest between the Indemnifying Party and the
indemnified party that cannot be waived, the Indemnifying Party shall be liable for the reasonable fees and expenses of counsel
to the indemnified party in each jurisdiction for which the indemnified party determines counsel is required. The party seeking
indemnification agrees to cooperate fully with the Indemnifying Party and its counsel in the defense against any such asserted
liability. In any event, the party seeking indemnification shall have the right to participate at its own expense in the defense
of such asserted liability. Any compromise of such asserted liability by the Indemnifying Party shall require the prior written
consent of the party seeking indemnification. If, however, the party seeking indemnification refuses its consent to a bona fide
offer of settlement which the Indemnifying Party wishes to accept (which must include the unconditional release of the parties
seeking indemnification from all liability with respect to the claim at issue), the party seeking indemnification may continue
to pursue such matter, free of any participation by the Indemnifying Party, at the sole expense of the party seeking indemnification.
In such event, the obligation of the Indemnifying Party to the party seeking indemnification shall be equal to the lesser of (i)
the amount of the offer or settlement which the party seeking indemnification refused to accept plus the costs and expenses of
such party prior to the date the Indemnifying Party notifies the party seeking indemnification of the offer of settlement and (ii)
the actual out-of-pocket amount the party seeking indemnification is obligated to pay as a result of such party’s continuing
to pursue such matter. The Parties hereto shall take all commercially reasonable steps to mitigate all damages sustained or incurred
upon and after becoming aware of any event which could reasonably be expected to give rise to damages. To the extent any damages
of an Indemnified Party are reduced by receipt of payment from third parties not affiliated with the Indemnified Party, such payments
(net of the costs or expenses incurred in connection with or as a result of the recovery thereof) (“Proceeds”) shall
be credited against any such losses, and, if indemnification payments shall have been received by the Indemnified Party prior to
the collection of Proceeds, the indemnified party shall remit to the Indemnifying Party the amount of such Proceeds to the extent
of indemnification payments received in respect of such damages.

 

    	 	32	 

     

    

 

9.5        Holder
Representative.

 

(a)        The
Holder Representative. The Company hereby designates and appoints Grant Deken (the “Holder Representative”) as
representative for the Holders to perform all such acts as are required, authorized or contemplated by this Section 9 to be performed
by any such person and hereby acknowledges that the Holder Representative shall be the only person authorized to take any action
so required, authorized or contemplated by this Section 9 by such person. Each such person further acknowledges that the foregoing
appointment and designation shall be deemed to be coupled with an interest and shall survive the death or incapacity of such person.
Such person hereby authorizes the other parties hereto to disregard any notice or other action taken by such person pursuant to
this Section 9 except for the Holder Representative. The other parties hereto are and will be entitled to rely on any action so
taken or any notice given by the Holder Representative and are and will be entitled and authorized to give notices only to the
Holder Representative for any notice contemplated by this Section 9 to be given to any such person. Notwithstanding the foregoing,
the Holder Representative agrees that, before taking any action that would adversely affect any Holder, the Holder Representative
shall give notice to and obtain consent from any such Holder. In the event the Holder Representative ceases to own Shares or dies,
a successor to the Holder Representative may be chosen by a majority in interest of the Shares held by the Holders, provided that
notice thereof is given by the new Holder Representative to the Buyer.

 

(b)        Limitation of Liability. The
Holder Representative shall not have any liability arising out of or in connection with the exercise of his powers or the discharge
of his duties hereunder while acting as Holder Representative under this Agreement, except that such Holder Representative shall
be subject to liability for his gross negligence or willful misconduct. The Holder Representative shall not in any event be liable
with respect to any action taken or omitted to be taken by him in good faith or in accordance with and in reliance upon the opinion
of counsel or independent auditors or upon information obtained by either of them from any governmental authority or other specialist.

 

9.6        Payments;
Indemnification Escrow Fund.

 

(a)        Once
a Loss is agreed to by the Indemnifying Party or finally adjudicated to be payable pursuant to this Section 9, the Indemnifying
Party shall satisfy its obligations within thirty (30) days of such agreement or final, non-appealable adjudication by wire transfer
of immediately available funds. The parties hereto agree that should an Indemnifying Party not make full payment of any such obligations
within such thirty (30) day period, any amount payable shall accrue interest from and including the date of agreement of the Indemnifying
Party or final, non-appealable adjudication to but excluding the date such payment has been made at a rate per annum equal to the
then current annual interest rate in the financial institution where the Indemnification Escrow Agent deposits the Indemnification
Escrow Fund. Such interest shall be calculated daily on the basis of a 365 day year and the actual number of days elapsed, without
compounding.

 

(b)        Any
Losses payable to a Buyer indemnified party pursuant to Section 9 shall be satisfied: (i) first, from the Indemnification
Escrow Fund; and (ii) to the extent the Losses arise under in Section 3.1, Section 3.2, Section 3.11, Section
3.13(a), or Section 3.15 and the amount of Losses exceeds the amounts available to the Buyer indemnified party in the
Indemnification Escrow Fund, from the Holders, severally and not jointly, up to each Holder’s pro rata portion of the total
claim amount, up to a maximum amount per Holder equal to the amount set forth next to such Holder’s name on Schedule 2.8
hereto.

 

    	 	33	 

     

    

 

(c)        Upon
the termination of the Indemnification Escrow Fund pursuant to the terms of the Escrow Agreement, the Indemnification Escrow Agent
shall pay any amounts remaining in the Indemnification Escrow Fund to the Holders as set forth in the Escrow Agreement in proportion
to their Ownership Percentages, as set forth in the Escrow Agreement.

 

(d)        Notwithstanding
anything to the contrary in this Section 9.6, upon the final determination of the Post-Closing Adjustment (if any) and the
Closing Cash Statement, the Indemnification Escrow Agent shall pay Fifty Thousand Dollars ($50,000) less the amount of any Post-Closing
Adjustment out of the Indemnification Escrow Fund the Holders as set forth in the Escrow Agreement in proportion to their Ownership
Percentages, and the Indemnification Escrow Fund shall thus be reduced by such amount. For the avoidance of doubt, any or all of
the Indemnification Escrow Fund is available to fund the Post-Closing Adjustment.

 

9.7        Sole and Exclusive Remedy. Except
for loss, damage or expense based upon common law fraud, intentional misrepresentation, criminal activity or willful misconduct,
or as set forth in Section 9.9, (a) the liability limits set forth in Section 9.3 shall be the maximum liability
of the Holders and the sole and exclusive remedy of the Buyer subsequent to the Closing for any loss, damage or expense sustained
by the Buyer as a result of any breach of this Agreement, and (b) each Holder’s pro rata portion of the Purchase Price shall
be the maximum liability of such Holder and the sole and exclusive remedy of the Buyer subsequent to the Closing for any loss,
damage or expense sustained by the Buyer for Losses arising under Section 3.1, Section 3.2, Section 3.11,
or Section 3.15. The indemnification provided under this Section 9 shall constitute the sole and exclusive remedy of the
Holders and the Buyer subsequent to the Closing for any loss, damage or expense sustained by the Holders or the Buyer as a result
of any breach of this Agreement other than any loss, damage or expense based upon common law fraud, intentional misrepresentation,
criminal activity or willful misconduct, or claims under Section 12.12.

 

9.8        Effect of Investigation. The
representations, warranties and covenants of the Indemnifying Party, and the indemnified party’s right to indemnification with
respect thereto, shall not be affected or deemed waived by reason of any investigation made by or on behalf of the indemnified
party (including by any of its representatives) or by reason of the fact that the indemnified party or any of its representatives
knew or should have known that any such representation or warranty is, was or might be inaccurate or by reason of the indemnified
party’s waiver of any condition set forth in Section 6 or Section 7, as the case may be.

 

    	 	34	 

     

    

 

9.9        Liability
for Breach of Section 3.5(a).

 

(a)        If,
based on the Reviewed Financials, the representations in Section 3.5(a) regarding the Company’s Financial Statements are
untrue or incorrect in any material respect (the “Material Financial Statement Variance”), an amount equal to the damages,
if any, determined per the terms of this Section 9.9 to have been suffered by the Buyer or the Acquisition Company (the
Buyer and the Acquisition Company being considered as one party for purposes of this Section 9.9) as a direct result of
the Material Financial Statement Variance (the “Material Financial Statement Variance Damages”) shall be deducted from
the from the Purchase Price as the Buyer’s and the Acquisition Company’s sole remedy for such Material Financial Statement
Variance. For the purposes of this Section 9.9 only, “untrue or incorrect in any material respect” shall mean
any discrepancy, error, omission, inaccuracies, or misstatement of in the Financial Statements, that, when taken together with
other corresponding or related adjustments, results in a downward correction or adjustment of the Company’s overall financial
performance in the Reviewed Financials in excess of $20,000. To be clear, adjustments impacting solely the timing of revenue, expenses,
etc. shall not be deemed a Material Financial Statement Variance. Notwithstanding anything to the contrary, the Material Financial
Statement Variance Damages shall not exceed Two Hundred Forty Thousand Dollars ($240,000). For the avoidance of doubt, the Financial
Statement Breach Damages that are deducted from the Purchase Price prior to the Closing shall not be included in the General Cap.

 

(b)        Review
and Procedure.

 

(i) Review. After receipt of the Reviewed
Financials, the Buyer shall have ten (10) days (the “Financials Review Period”) to review the Review Financials. During
the Financials Review Period, the Buyer and its accountants shall have full access to the books and records of the Company for
the purpose of reviewing the Reviewed Financials and to determine if a Material Financial Statement Variance has occurred and if
so, what the Material Financial Statement Variance Damages are, provided, that such access shall be in a manner that does
not interfere with the normal business operations of the Company.

 

(ii) Damages Assessment. On or prior
to the last day of the Financial Review Period, the Buyer may deliver to the Holder Representative a written statement setting
forth a description of the Material Financial Statement Variance in reasonable detail, and indicating the Buyer’s determination
of the Material Financial Statement Variance Damages (the “Statement of Damages”). If the Buyer fails to deliver the
Statement of Damages before the expiration of the Review Period, this Section 9.9 shall cease to apply and the Material
Financial Statement Variance Damages shall be deemed to be $0, the parties shall complete the Closing without any adjustment to
the Purchase Price and the Buyer’s or the Acquisition Company’s (the Buyer and the Acquisition Company being considered
as one party) remedies for any breach of Section 3.5(a), if any, shall as set forth in the other provisions of Section 9.

 

(iii) Objection. If the Buyer delivers
the Statement of Damages before the expiration of the Review Period, the Holder Representative may object to the Statement of Damages
by delivering to Buyer a written statement setting forth its objections in reasonable detail (the “Objection to Damages”)
within ten (10) days following date that the Statement of Damages was delivered (the “Objection Period”). If the Holder
Representative fails to deliver the Objection to Damages before the expiration of the Objection Period, the Statement of Damages
shall be deemed to have been accepted by the Holder Representative and the parties shall make the adjustments per Section 9.9(c)
and proceed to Closing.

 

    	 	35	 

     

    

 

(iv)           Negotiation. If the Holder Representative
delivers the Objection to Damages before the expiration of the Objection Period, the Buyer and the Holder Representative shall
negotiate in good faith to resolve such objections within ten (10) days after the delivery of the Objection to Damages (the “
Statement of Damages Resolution Period”), and, if the same are so resolved within the Statement of Damages Resolution Period,
the Statement of Damages with such changes as may have been previously agreed in writing by Buyer and the Holder Representative,
shall be final and binding and the parties shall make the adjustments per Section 9.9(c) and proceed to Closing.

 

(v)           Resolution of Disputes. If the
Holder Representative and Buyer fail to reach an agreement with respect to all of the matters set forth in the Statement of Damages
before expiration of the Statement of Damages Resolution Period, then any dispute regarding a Material Financial Statement Variance
or the Material Financial Statement Variance Damages (“Disputed Positions”) shall be submitted for resolution to the
office of an impartial nationally recognized Independent Accountant appointed by mutual agreement of Buyer and the Holder Representative,
who, acting as experts and not arbitrators, shall resolve the Disputed Positions only and, if they determine that there was a Material
Financial Statement Variance (if that is in dispute), make a determination of the Material Financial Statement Variance Damages.
The Independent Accountant shall only decide the specific items under dispute by the parties and their decision for the Material
Financial Statement Variance Damages must be within the range of values assigned to each such item in the Statement of Damages
and the Objections to Damages, respectively.

 

(vi)           Fees of the Independent Accountant.
The fees and expenses of the Independent Accountant shall be paid by the Holder Representative (on behalf of the Stockholders),
on the one hand, and by Buyer, on the other hand, based upon the percentage that the amount actually contested but not awarded
to the Holder Representative or Buyer, respectively, bears to the aggregate amount actually contested by the Holder Representative
and Buyer.

 

(vii)          Determination by Independent Accountant.
The Independent Accountant shall make a determination as soon as practicable within thirty (30) days (or such other time as the
parties hereto shall agree in writing) after their engagement, and their resolution of the Disputed Positions and their adjustments
to the Material Financial Statement Variance Damages shall be conclusive and binding upon the parties hereto.

 

(c)           Payment of the Material Financial
Statement Variance Damages. If the Material Financial Statement Variance Damages are finally determined as aforesaid prior
to the Closing, the amount of the Material Financial Statement Variance Damages shall be deducted from the Purchase Price and retained
by the Buyer as set forth in Section 9.9(a). If the Material Financial Statement Variance Damages are not finally determined
as aforesaid prior to the Closing, the Buyer shall deliver to the Indemnification Escrow Agent the amount of the Purchase Price
equal to the Financial Statement Breach Damages set forth in the Statement of Damages and the Indemnification Escrow Agent shall
hold such amount in escrow as part of the Indemnification Escrow Fund in accordance with the Indemnification Escrow Agreement.
In such case, the Holder Representative and Buyer shall, within five (5) days after the final determination of the resolution of
the Disputed Positions, jointly instruct the Indemnification Escrow Agent to disburse from the Indemnification Escrow Fund by wire
transfer of immediately available funds, the amount of the Financial Statement Breach Damages finally determined to Buyer, and
the remainder of the amount of the escrowed Financial Statement Breach Damages as directed by the Holder Representative.

 

    	 	36	 

     

    

 

(d)           Adjustments for Tax Purposes.
Any payments made pursuant to this Section 9.9 shall be treated as an adjustment to the Purchase Price by the parties for
Tax purposes, unless otherwise required by Law.

 

10.         Tax
Matters.

 

10.1        Tax
Periods Ending on or before the Closing Date. The Company shall prepare or cause to be prepared and file or cause to be filed
all Tax Returns for the Company for all periods ending on or prior to the Closing Date which are filed after the Closing Date.
The Company shall permit Buyer to review and consent to each such Tax Return described in the preceding sentence at least thirty
(30) days prior to filing.

 

10.2        Cooperation
on Tax Matters.

 

(a)           Buyer,
the Company and the Holders shall cooperate fully, as and to the extent reasonably requested by the other party, in connection
with the filing of Tax Returns pursuant to this Section 10.2 and any audit, litigation or other proceeding with respect to Taxes.
Such cooperation shall include the retention and (upon the other party’s request) the provision of records and information
which are reasonably relevant to any such audit, litigation or other proceeding and making employees available on a mutually convenient
basis to provide additional information and explanation of any material provided hereunder. The Company and the Holders agree (A)
to retain all books and records with respect to Tax matters pertinent to the Company relating to any Tax period beginning before
the Closing Date until the expiration of the statute of limitations (and, to the extent notified by Buyer or the Holders, any extensions
thereof) of the respective Tax periods, and to abide by all record retention agreements entered into with any Taxing authority,
and (B) to give the other party reasonable written notice prior to transferring, destroying or discarding any such books and records
and, if the other party so requests, the Company or the Holders, as the case may be, shall allow the other party to take possession
of such books and records.

 

(b)           Buyer
and the Holders further agree, upon request, to use their best efforts to obtain any certificate or other document from any governmental
authority or any other Person as may be necessary to mitigate, reduce or eliminate any Tax that could be imposed (including, but
not limited to, with respect to the transactions contemplated hereby).

 

10.3         Certain
Taxes. All transfer, documentary, sales, use, stamp, registration and other such Taxes and fees (including any penalties and
interest) incurred in connection with this Agreement (including any corporate-level gains Tax triggered by the sale of the Company
stock and any transfer or similar Tax imposed in other states or subdivisions) shall be paid by the Holders when due, and the Holders
shall, at their own expense, file all necessary Tax Returns and other documentation with respect to all such transfer, documentary,
sales, use, stamp, registration and other Taxes and fees, and, if required by applicable law, Buyer will, and will cause its affiliates
to, join in the execution of any such Tax Returns and other documentation.

 

    	 	37	 

     

    

 

11.         Downpayment
Escrow Provisions.

 

11.1         The
parties hereto do hereby appoint the Downpayment Escrow Agent as escrow agent to act in accordance with and subject to the terms
of this Section 11 of this Agreement and the Downpayment Escrow Agent hereby accepts such appointment and agrees to act in accordance
with and subject to the terms hereof.

 

11.2         Within
four (4) days following the date of this Agreement, Buyer shall deliver into escrow with the Downpayment Escrow Agent the Downpayment
referred to in Section 2.8(a) hereof pursuant to the terms hereof.

 

11.3         At
Closing, the Downpayment Escrow Agent shall deliver the Downpayment as directed in accordance with Section 2.8, via wire transfer
of immediately available funds.

 

11.4         In
the event the Agreement is terminated pursuant to Section 8.1(e) and it does not close pursuant to its terms, the Downpayment Escrow
Agent shall deliver the Downpayment to the Company, subject to Section 11.6, following notice duly given by the Company pursuant
to Section 11.6.

 

11.5         In
the event the Agreement is terminated pursuant to Sections 8.1 (a), (b), (c) or (d) and it does not close pursuant to its terms,
the Downpayment Escrow Agent shall return the Downpayment to Buyer subject to Section 11.6 following notice duly given by Buyer
pursuant to Section 11.6.

 

11.6         Following
the giving of notice by the Company pursuant to Section 11.4 or Buyer pursuant to Section 11.5, as the case may be, the Downpayment
Escrow Agent shall thereupon notify the non-notice giving party in writing of its intent to deliver to the notice-giving party
the Downpayment ten (10) days from the date of its notice. In the event the Downpayment Escrow Agent shall have not received written
notice from the non-notice giving party by the end of such ten (10) day period that the Downpayment should not be distributed to
the notice-giving party, the Downpayment Escrow Agent shall promptly deliver to the notice-giving party the Downpayment. If the
non-notice giving party timely notifies the Downpayment Escrow Agent not to distribute the Downpayment to the notice-giving party,
the Downpayment Escrow Agent shall not thereafter deliver any of the Downpayment to the notice-giving party and may exercise any
of its rights under Section 11.8.4 hereof. The notice-giving party shall send a copy of its notice to the non-notice giving party
concurrently with its delivery to the Downpayment Escrow Agent.

 

11.7         The
Downpayment Escrow Provisions pursuant to this Section 11 shall terminate once the Downpayment has been delivered to the Company,
the Representative Holder, or the Buyer as the case may be. Upon delivery of the Downpayment as provided for herein, the Downpayment
Escrow Agent shall be relieved of any and all further obligations and liabilities hereunder, other than liabilities resulting from
the negligence or willful misconduct of the Downpayment Escrow Agent.

 

    	 	38	 

     

    

 

11.8         Except
in the case of the willful misconduct or gross negligence of the Downpayment Escrow agent, the following provisions shall apply:

 

11.8.1           The
Downpayment Escrow Agent shall not be liable for any action taken or omitted by it, or any action suffered by it or to be taken
or omitted, in good faith and in the exercise of its own best judgment, and may rely conclusively and shall be protected in acting
upon any order, notice, demand, certificate, opinion or advice of counsel (including counsel chosen by the Downpayment Escrow Agent),
statement, instrument, report or other paper or document (not only as to its due execution and the validity and effectiveness of
its provisions, but also as to the truth and acceptability of any information therein contained) which is believed by the Downpayment
Escrow Agent to be genuine and to be signed or presented by the proper person or persons. The Downpayment Escrow Agent shall not
be bound by any notice or demand, or any waiver, modification, termination or rescission of this Agreement unless evidenced by
a writing delivered to the Downpayment Escrow Agent signed by the proper party or parties and, if the duties or rights of the Downpayment
Escrow Agent are affected, unless it shall have given its prior written consent thereto.

 

11.8.2           The
Downpayment Escrow Agent shall not be responsible for the sufficiency, accuracy, form, execution, validity, value or genuineness
of any document or property received, held or delivered by it hereunder, or of any signature or endorsement thereon, or for any
lack of endorsement thereon, or for any description therein, nor shall the Downpayment Escrow Agent be responsible or liable in
any respect on account of the identity, authority or rights of the persons executing or delivering or purporting to execute or
deliver any document or property pursuant to the provisions hereof. Pending the disbursement of any monies held by the Downpayment
Escrow Agent hereunder, the Downpayment Escrow Agent is expressly authorized, empowered and directed to deposit such funds in a
segregated non-interest-bearing escrow account with the banking institution with which the Downpayment Escrow Agent normally maintains
such accounts (provided that such bank is FDIC insured). In no event shall the Downpayment Escrow Agent be liable to any party
hereto with regard to the financial stability of any banking institution with which it deposits such funds. Any deliveries of funds
held in escrow shall be accompanied by a delivery of all accrued interest thereon. The Downpayment Escrow Agent shall not be liable
for any loss which may be incurred by reason of any investment of any monies or properties which it holds hereunder.

 

11.8.3           The
Downpayment Escrow Agent shall have the right to assume, in the absence of written notice to the contrary from the proper person
or persons, that a fact or an event by reason of which an action would or might be taken by the Downpayment Escrow Agent does not
exist or has not occurred, without incurring liability for any action taken or omitted, in good faith and in the exercise of its
own best judgment, in reliance upon such assumption.

 

    	 	39	 

     

    

 

11.8.4           Following
the receipt by the Downpayment Escrow Agent of notice of any demand or claim or the commencement of any action, suit or proceeding,
including, without limitation, notice from the non-notice giving party pursuant to Section 11.6 hereof, the Downpayment Escrow
Agent shall, if such notice shall relate to the other parties hereto, notify such parties thereof in writing; but the failure by
the Downpayment Escrow Agent to give such notice shall not relieve any party from any liability which such party may have to the
Downpayment Escrow Agent hereunder. In the event of the receipt of such notice, the Downpayment Escrow Agent, in its sole discretion,
may (a) commence an action in the nature of interpleader in an appropriate court to determine ownership or disposition of the Downpayment
(b) deposit the Downpayment with the clerk of any appropriate court; or (c) retain the Downpayment pending receipt of (X) written
instructions from both Buyer and the Company, or its permitted assignees, as to the disposition thereof or (Y) a final, non-appealable
order of a court having jurisdiction over all of the parties hereto directing to whom and under what circumstances the Downpayment
are to be delivered.

 

11.8.5           The
Downpayment Escrow Agent shall be entitled to reimbursement from Buyer and the Company, jointly and severally for all expenses
paid or incurred by it in the administration of its duties hereunder, and the Buyer and the Company shall be equally responsible
therefor.

 

11.8.6           The
Downpayment Escrow Agent shall be indemnified and held harmless, jointly and severally, by Buyer and the Company from and against
any and all liabilities, losses, costs and expenses, including, without limitation, (a) reasonable attorneys’ fees and disbursements
and (b) usual and customary expenses involved in discovery proceedings and testimony, in connection with any claim, action, suit
or other proceeding which in any way, directly or indirectly, arises out of or relates to this Section 11, the services of the
Downpayment Escrow Agent hereunder, or the Downpayment. In addition, the Downpayment Escrow Agent shall be entitled to receive
from Buyer and the Company, jointly and severally fees (in amounts calculated at the Downpayment Escrow Agent’s customary
rates) for time devoted to matters arising out of or related to its services hereunder, including, without limitation, in connection
with any such claim, action, suit or other proceeding.

 

11.8.7           From
time to time on and after the date hereof, the parties other than the Downpayment Escrow Agent shall deliver or cause to be delivered
to the Downpayment Escrow Agent such further documents and instruments and shall do or cause to be done such further acts as the
Downpayment Escrow Agent shall reasonably request (it being understood that the Downpayment Escrow Agent shall have no obligation
to make any such request) to carry out more effectively the provisions and purposes of this Section 11, to evidence compliance
herewith or to assure itself that it is protected in acting hereunder.

 

11.8.8           The
Downpayment Escrow Agent may resign at any time and be discharged from its duties as the escrow agent hereunder by its giving the
other parties hereto at least thirty (30) days prior written notice thereof in accordance with the terms hereof. As soon as practicable
after its resignation, the Downpayment Escrow Agent shall turn over to a successor escrow agent appointed by the other parties
hereto, jointly, the Downpayment held hereunder upon presentation of the document appointing the new escrow agent and its acceptance
thereof. If no new agent is so appointed within the sixty (60) day period following the giving of such notice of resignation, the
Downpayment Escrow Agent may deposit the Downpayment with the New York County Supreme Court.

 

    	 	40	 

     

    

 

11.8.9           The
Downpayment Escrow Agent shall resign and be discharged from its duties as the escrow agent hereunder if so requested in writing
at any time by the other parties hereto, jointly; provided, however, that such resignation shall become effective only upon acceptance
of appointment by a successor escrow agent as provided in Section 11.8.8 hereof.

 

11.8.10         Following
resignation and/or discharge of the Downpayment Escrow Agent, the provisions of this Section 11 shall nonetheless continue to be
applicable with respect to the Downpayment Escrow Agent.

 

11.8.11         Notwithstanding
any obligation to make deliveries to Buyer, the Company or the Holder Representative hereunder, the Downpayment Escrow Agent may
retain and hold for such time as it deems necessary such property payable to Buyer, the Company or the Holder Representative, as
the case may be, as it shall from time to time in its reasonable sole discretion deem sufficient to indemnify itself for any expense
or loss or for any amounts due it. The Downpayment Escrow Agent may not retain or hold any property payable to the Company or the
Holder Representative to indemnify itself for any expense or loss. For the purposes hereof, the term “expense or loss”
shall include all amounts paid, payable or incurred by the Downpayment Escrow Agent to satisfy any claim, demand or liability,
or in investigating, defending, or settling any claim, demand, action, suit or proceeding made or brought against it (any such
settlement to be with the express written consent of the Downpayment Escrow Agent) including, but not limited to, reasonable counsel
fees and disbursements.

 

11.8.12         Any
notice, delivery or other communication required or permitted hereunder to the Downpayment Escrow Agent shall be deemed to have
been duly made or given for all purposes when in writing and delivered pursuant to Section 13.8 hereof addressed to the Downpayment
Escrow Agent as set forth in Section 12.7 hereof or at such other address as shall be furnished in writing by the Downpayment Escrow
Agent in the manner provided in Section 12.7, and any notice or communication given pursuant to the provisions hereof shall be
deemed to have been given as of the date delivered.

 

11.8.13         The
parties agree to take all further actions and to execute and deliver such additional documents and instruments as may be necessary
to give full effect to this Section 11.

 

12.         General.

 

12.1         Governing
Law. This Agreement shall be construed and enforced in accordance with the internal, substantive laws of the State of Delaware.
Each of the parties hereto hereby irrevocably consents and submits to the exclusive jurisdiction of the courts of the State of
Delaware in connection with any proceeding arising out of or relating to this Agreement or the transactions contemplated hereby,
waives any objection to venue in the Delaware, and agrees that service of any summons, complaint, notice or other process relating
to such proceeding may be effected in the manner provided by Section 9.7.

 

    	 	41	 

     

    

 

12.2         Further
Assurances. The parties hereto agree to execute and deliver any and all papers and documents necessary to complete the transactions
contemplated hereby.

 

12.3         Binding
Effect. This Agreement shall be binding upon the parties hereto and their respective successors and assigns; provided, however,
that this Agreement and all rights hereunder may not be assigned by any party hereto without the written consent of the other parties.

 

12.4         Waiver
of Conditions. Any party hereto may waive any condition provided in this Agreement for its benefit.

 

12.5         Exhibits
and Schedules. All of the Exhibits and Schedules attached to this Agreement are hereby incorporated herein and made a part
hereof.

 

12.6         Entire
Agreement. This Agreement contains the entire agreement among the parties hereto with respect to the subject matter hereof
and there are no agreements, representations or warranties with respect to the subject matter hereof which are not set forth herein.
All prior negotiations, agreements and understandings with respect to the subject matter hereof are superseded hereby. This Agreement
may not be amended or revised except by a writing signed by all parties hereto.

 

12.7         Notices.
All notices required or permitted to be given hereunder shall be in writing and shall be deemed given when delivered in person
or sent by confirmed facsimile or electronic mail, or when received if given by Federal Express or other nationally recognized
overnight courier service, or two (2) business days after being deposited in the United States mail, postage prepaid, registered
or certified mail, addressed to the applicable party as follows:

 

To the Buyer:

 

Seven Stars Cloud Group, Inc.

55 Broadway, 19th Floor

New York, NY 10006

Attention: President

Email: bob.benya@sevenstarscloud.com

 

    	 	42	 

     

    

 

with a copy to:

 

Ruskin Moscou Faltischek P.C.

1425 RXR Plaza

Uniondale, NY 11556

Attention: Gavin C. Grusd, Esq.

Email: ggrusd@rmfpc.com

 

To the Company at:

 

Grapevine Logic, Inc.

10 Ware Street

Cambridge, MA 02138

Attention: Attn: Grant Deken

Email: grant@grapevinelogic.com

 

with a copy to:

 

Company Counsel, LLC

28 Stone Avenue

Winchester, MA 01890

Attention: Steven J. Cagnetta

Email: steve@companycounsel.biz

 

To Holder Representative at:

 

Grant Deken

10 Ware Street

Cambridge, MA 02138

Email: grant@grapevinelogic.com

 

To the Downpayment Escrow Agent at:

 

Company Counsel, LLC

28 Stone Avenue

Winchester, MA 01890

Email: steve@companycounsel.biz

 

and/or to such other respective addresses and/or addressees
as may be designated by notice given in accordance with the provisions of this Section 12.7.

 

12.8         Counterparts;
Signatures. This Agreement may be executed in two or more counterparts, each of which shall be binding as of the date first
written above. Each such copy shall be deemed an original, and it shall not be necessary in making proof of this Agreement to produce
or account for more than one such counterpart. Signatures hereon which are transmitted via facsimile or email or in electronic,
..pdf or functional equivalent format shall be deemed original signatures.

 

    	 	43	 

     

    

 

12.9         Amendment.
This Agreement may be amended by a written instrument signed by the parties hereto; provided, however, that this Agreement may
only be amended without approval of the stockholders of the Company and the Acquisition Company to the extent permitted by applicable
law.

 

12.10         Publicity.
Press releases, public disclosure or other public statement concerning this transaction shall be made only with the prior written
agreement of the Company, the Holder Representative and the Buyer, except if such disclosure is required by applicable Law or stock
exchange rules. Additionally, no such press releases, public disclosure or other public statement shall state the amount of the
Purchase Price unless such disclosure is required by applicable Law or stock exchange rules.

 

12.11         Fees
and Expenses. Whether or not the Transactions are consummated, each of the parties hereto shall bear his or its own expenses
for legal, accounting, brokers’ or other professional fees or expenses incurred in connection therewith.

 

12.12         Attorneys’
Fees. In the event that any action is brought to enforce any of the provisions of this Agreement, or to obtain money damages
for the breach thereof, and such action results in the award of a judgment for money damages or in the granting of any injunction
in favor of one of the parties to this Agreement, all expenses, including reasonable attorneys’ fees, shall be paid by the
nonprevailing party.

 

[Remainder of Page Left Intentionally Blank]

 

    	 	44	 

     

    

 

AGREEMENT AND PLAN OF MERGER

Counterpart Signature Page

 

IN WITNESS WHEREOF, the parties hereto
have duly executed this Agreement as of the date first above written.

 

	 	Company:
	 	 
	 	GRAPEVINE LOGIC, INC.

 

	 	By:	/s/ Grant Deken
	 	 	Name: Grant Deken
	 	 	Title: CEO

 

	 	Buyer:
	 	 
	 	SEVEN STARS CLOUD GROUP INC.

 

	 	By:	/s/ Bruno Wu
	 	 	Name: Bruno Wu
	 	 	Title: Chairman/CEO

 

	 	Holder Representative:

 

	 	/s/ Grant Deken
	 	Grant Deken

 

    	 	45	 

     

    

 

DISCLOSURE SCHEDULES

 

See attached.

 

     

     

    

 

AGREEMENT AND PLAN OF MERGER

GRAPEVINE LOGIC, INC.

 

COMPANY DISCLOSURE SCHEDULE

 

This Disclosure
Schedule is being delivered by the Company (as defined below) pursuant to that certain Agreement and Plan of Merger, dated as
of July 18, 2018 (the “Purchase Agreement”), by and among Seven Stars Cloud Group Inc., a Nevada
corporation (“Buyer”), GLI Acquisition Corp., a Delaware corporation and a wholly-owned subsidiary of the
Buyer, Grapevine Logic, Inc., a Delaware limited liability company (the “Company”) and Grant Deken, solely
in his capacity as the Holder Representative (the “Holder Representative”).

 

This Disclosure Schedule
is an integral part of the Purchase Agreement, is incorporated therein by reference and is not intended to be an independent document.
Any matter disclosed in one section or subsection of this Disclosure Schedule shall be deemed disclosed with respect to any other
section or subsection of this Disclosure Schedule only to the extent that the Purchase Agreement requires such disclosure and it
is reasonably apparent on the face of such disclosure that such disclosure is applicable to such other section or subsection.

 

Unless the context
otherwise requires, all capitalized terms used herein shall have the meanings given to such terms in the Purchase Agreement. All
headings and subheadings included herein are inserted for ease of reference only and shall not in any way expand or create a different
standard for disclosure than the language set forth in the Purchase Agreement or be used in the construction or interpretation
of the information contained in this Disclosure Schedule.

 

     

     

    

 

Schedule 2.8

 

Company Stockholder Conversion Amounts

 

See attached, which shall be updated as of the Closing:

 

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	Payments	 
	 	 	Common	 	 	Nonvoting	 	 	 	 	 	Seed 1	 	 	Seed 2	 	 	Total Fully	 	 	Due (TBD	 
	Stockholder	 	Stock	 	 	Common	 	 	Options	 	 	Shares	 	 	Shares	 	 	Diluted	 	 	at Close)	 
	Grant Deken	 	 	805,000	 	 	 	 	 	 	 	1,912,152	 	 	 	 	 	 	 	 	 	 	 	2,717,152	 	 	 	 	 
	Marco Buchbinder	 	 	216,000	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	216,000	 	 	 	 	 
	Jesse Wrenn	 	 	744,000	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	744,000	 	 	 	 	 
	Chris Beaman	 	 	1,080,000	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	1,080,000	 	 	 	 	 
	Tech Stars	 	 	992,856	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	992,856	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Option Pool	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Alex Riina	 	 	 	 	 	 	 	 	 	 	318,374	 	 	 	 	 	 	 	 	 	 	 	318,374	 	 	 	 	 
	TJ Mahony	 	 	 	 	 	 	 	 	 	 	55,662	 	 	 	 	 	 	 	 	 	 	 	55,662	 	 	 	 	 
	Kimberley Bond	 	 	 	 	 	 	 	 	 	 	283,048	 	 	 	 	 	 	 	 	 	 	 	283,048	 	 	 	 	 
	Edward Breed	 	 	 	 	 	 	 	 	 	 	202,675	 	 	 	 	 	 	 	 	 	 	 	202,675	 	 	 	 	 
	Jennifer Monaco	 	 	 	 	 	 	 	 	 	 	12,667	 	 	 	 	 	 	 	 	 	 	 	12,667	 	 	 	 	 
	ReadyCart Inc.	 	 	 	 	 	 	 	 	 	 	30,000	 	 	 	 	 	 	 	 	 	 	 	30,000	 	 	 	 	 
	Mateo Alampi	 	 	 	 	 	 	 	 	 	 	7,881	 	 	 	 	 	 	 	 	 	 	 	7,881	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Investors	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Angel List	 	 	470,320	 	 	 	 	 	 	 	 	 	 	 	237,657	 	 	 	 	 	 	 	707,977	 	 	 	 	 
	Apex Merits Global Limited	 	 	79,392	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	40,118	 	 	 	119,510	 	 	 	 	 
	Bantam Group	 	 	24,327	 	 	 	 	 	 	 	 	 	 	 	12,292	 	 	 	 	 	 	 	36,619	 	 	 	 	 
	Boston Seed Capital	 	 	1,611,607	 	 	 	 	 	 	 	 	 	 	 	573,654	 	 	 	240,704	 	 	 	2,425,965	 	 	 	 	 
	Christian Noske (Trans Atlantic Ventures)	 	 	46,405	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	46,405	 	 	 	 	 
	Commonwealth Fund III, LLC	 	 	285,810	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	169,289	 	 	 	455,099	 	 	 	 	 
	David Williams	 	 	86,101	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	20,059	 	 	 	106,160	 	 	 	 	 
	Derrick L. Horner	 	 	7,939	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	4,012	 	 	 	11,951	 	 	 	 	 
	Diane Hessan	 	 	7,939	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	4,012	 	 	 	11,951	 	 	 	 	 
	Gary Tiffany	 	 	298,007	 	 	 	 	 	 	 	 	 	 	 	103,688	 	 	 	 	 	 	 	401,695	 	 	 	 	 
	Harold Simansky	 	 	46,405	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	46,405	 	 	 	 	 
	Jim Alvarez	 	 	40,545	 	 	 	 	 	 	 	 	 	 	 	20,487	 	 	 	 	 	 	 	61,032	 	 	 	 	 
	Martin Issac	 	 	32,436	 	 	 	 	 	 	 	 	 	 	 	16,390	 	 	 	 	 	 	 	48,826	 	 	 	 	 
	Massachusetts Technology Development Corp	 	 	190,541	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	112,860	 	 	 	303,401	 	 	 	 	 
	Michael P. Murray	 	 	92,810	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	92,810	 	 	 	 	 
	Oyster Angel Fund	 	 	81,089	 	 	 	 	 	 	 	 	 	 	 	40,975	 	 	 	 	 	 	 	122,064	 	 	 	 	 
	Scott M. Johnson	 	 	39,696	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	20,059	 	 	 	59,755	 	 	 	 	 

 

     

     

    

 

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	Payments	 
	 	 	Common	 	 	Nonvoting	 	 	 	 	 	Seed 1	 	 	Seed 2	 	 	Total Fully	 	 	Due (TBD	 
	Stockholder	 	Stock	 	 	Common	 	 	Options	 	 	Shares	 	 	Shares	 	 	Diluted	 	 	at Close)	 
	TJ Mahony	 	 	55,686	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	55,686	 	 	 	 	 
	Walter Winshall	 	 	238,176	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	120,353	 	 	 	358,529	 	 	 	 	 
	Warren Katz	 	 	39,696	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	20,059	 	 	 	59,755	 	 	 	 	 
	Timothy Lieto	 	 	46,868	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	46,868	 	 	 	 	 
	Michael Welts	 	 	46,868	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	46,868	 	 	 	 	 
	William Herman	 	 	63,514	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	32,094	 	 	 	95,608	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	SSS Venture Entity	 	 	 	 	 	 	6,482,515	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	6,482,515	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Total	 	 	7,770,033	 	 	 	6,482,515	 	 	 	2,822,459	 	 	 	1,005,143	 	 	 	783,619	 	 	 	18,863,769	 	 	 	 	 

 

	Rights Holders	 
	Seven Stars Sun	Right to acquire shares of the Company’s Class A Common Stock (pursuant to a rights agreement to be entered into after the date of this Agreement)

 

     

     

    

 

Schedule 3.2(a)

 

Capitalization

 

See Schedule 2.8.

 

     

     

    

 

Schedule 3.4(b)

 

None.

 

     

     

    

 

Schedule 3.5

 

Financial Information

 

None.

 

In 2017, the Company recognized breakage
revenue in an amount of approximately $44,000 that had accrued in previous years in the form of legacy credits that were not redeemed
or used. Since January 1, 2017, the Company has changed its revenue recognition model such that it generally only recognizes revenues
upon completion of a project and receipt of payment.

 

In addition, the Company has recently identified
an error in its financial accounting, pursuant to which there is potentially up to a 1% margin of error in recognized revenue stemming
from a new discounted product line launched in January 2018 for self-serve client. The Company is taking necessary measures to
implement more comprehensive financial controls and procedures such that going forward these discrepancies will not occur and the
existing inaccuracies will be retroactively corrected.

 

     

     

    

 

Schedule 3.6

 

Materially Adverse Change

 

Strategic Bonus Letter between the Company and Grant Deken dated
June 19, 2018.

 

In addition, the Company has recently identified
an error in its financial accounting, pursuant to which there is potentially up to a 1% margin of error in recognized revenue stemming
from a new discounted product line launched in January 2018 for self-serve client.

 

As part of the Merger and as a condition
to Closing, the Buyer plans to enter in employment offer letter with certain key employees that may result in salary increases.

 

Otherwise, none.

 

     

     

    

 

Schedule 3.7(d)

 

Permits

 

Certificate of good standing from the Secretary of State of
Delaware.

 

     

     

    

 

Schedule 3.8

 

Employee Benefits Plans

 

As of November 2016, all benefits are handled through Trinet.
These include without limitation full health insurance up to $300 per employee per month for single individuals, as well as dental,
vision, access to disability insurance and to life insurance policies. The Company currently maintains an unlimited vacation policy.
The Company offers discretionary fringe benefits such as a commuter pass on an as-needed basis.

 

The Company maintained a 401(k) Plan (“Plan”)
with Nationwide Insurance until November 2016, at which point the trustee of the Plan, former CEO Brendan Lattrell, left the
Company and the Plan became dormant. The Company has not contributed to or done anything to maintain the Plan since that
point.

 

2013 Stock Incentive Plan.

 

Strategic Bonus Letter between the Company and Grant Deken dated
June 19, 2018.

 

In connection with the termination of and
redemption of 100% of the Company stock held by former CEO Brendan Lattrell on or around November 2016, the Company executed a
Mutual Release and Non-Disparagement Agreement with Mr. Lattrell.

 

     

     

    

 

Schedule 3.9

 

Real Property

 

Alley Membership Agreement between the Company and Alley NYC,
LLC for month-to-month “membership” to use certain office space located at 10 Ware Street, Cambridge, MA 02138, starting
as of March 5, 2018, for a monthly fee of $3,900.

 

     

     

    

 

Schedule 3.10

 

Intellectual Property

 

(a)

 

	Trademarks	 	 	 	 	 	 	 	 
	Name	 	Regi.Serial
    #	 	Reg.
    Date	 	Status	 	Reference URL
	#GetSponsored	 	5234826	 	7/4/17	 	Live	 	 http://tmsearch.uspto.gov/bin/gate.exe?f=doc&state=4801:16vrwp.8.1
	GRAPEVINE	 	86525337	 	2/5/15	 	Dead	 	 http://tmsearch.uspto.gov/bin/gate.exe?f=doc&state=4801:16vrwp.10.2

 

Patents

 

None

 

Copyrights

Grapevine brand

All Marketing Materials

Original blog content on blog.grapevinelogic.com and grapevinelogic.com/resources

 

Domain Names 

grapevinelogic.net

hellologic.co

readycart.com

grapevine.me

grapevinelogic.com

 

Trade Secrets and other Proprietary Rights

Proprietary influencer flywheel framework and all other proprietary
rights in the Business.

SocMetrics Platform

 

Asset Purchase Agreement, dated as of May 31, 2017, between
the Company and SocMetrics, Inc. (“SocMetrics”), pursuant to which the Company purchased substantially all of the assets
of SocMetrics in exchange for a payment of $35,000 (which has been made) and additional amounts to be determined during a revenue-share
period, which amounts have not yet been finalized but which the Company expects to be roughly $25,000.

 

(b) None.

 

     

     

    

 

Schedule 3.11(a)

 

Liens

 

None.

 

     

     

    

 

Schedule 3.12

 

Material Contracts

 

Material Service Agreements with the following brands:

 

Services Agreement between the Company and MAESA LLC, dated
as of December 1, 2016.

Services Agreement between the Company and White with Style,
dated as of June 11, 2015.

Services Agreement between the Company and Sue and Daughters,
dated as of December 8, 2016.

Services Agreement between the Company and Credit Sesame, dated
as of July 28, 2017.

Services Agreement between the Company and Society6, dated as
of September 1, 2015.

Services Agreement between the Company and Unboxed Inc. Foreo,
dated as of November 21, 2017.

Services Agreement between the Company and Coke - The Coca-Cola
Company, dated as of October 14, 2017.

Services Agreement between the Company and ZenLen, Inc. (Native), dated as of August 16,
2017.

Services Agreement between the Company and Scentbird, dated
as of March 27, 2015.

Services Agreement between the Company and Deep Sentinel, Inc.,
dated as of April 23, 2017.

Services Agreement between the Company and Fleishman-Hillard
Inc., dated as of May 29, 2018.

Services Agreement between the Company and Relish Labs LLC d/b/a
HomeChef, dated as of February 12, 2018.

Services Agreement between the Company and Universal Beauty
Products Inc., dated as of October 9, 2017.

Services Agreement between the Company and Organifi Shop, dated
as of May 22, 2018.

Services Agreement between the Company and Pixability, Inc.
dated June 29, 2018.

 

Agreements with the following Vendors:

 

		●	Amazon Web Services (cloud hosting services)

		●	eSquared Partners (controller services)

		●	Company Counsel, LLC (legal services)

 

Asset Purchase Agreement, dated as of May 31, 2017, between
the Company and SocMetrics, Inc. (“SocMetrics”), pursuant to which the Company purchased substantially all of the assets
of SocMetrics in exchange for a payment of $35,000 (which has been made) and additional amounts to be determined during a revenue-share
period, which amounts have not yet been finalized but which the Company expects to be roughly $25,000.

 

     

     

    

 

The Company pays Creators on a per-project basis and cannot
predict with certainty how much it will pay per Creator until the applicable project is complete. See Schedule 2.18 for a list
of Creators paid amounts greater than $10,000 in 2017.

 

Mutual Release and Non-Disparagement Agreement between the Company
and Brendan Latrell dated as of November 2016.

 

Strategic Bonus Letter between the Company and Grant Deken dated
June 19, 2018.

 

     

     

    

 

Schedule 3.13

 

Taxes

 

The Company was found by the Massachusetts Department of Revenue
(“DOR”) and the Internal Revenue Service (“IRS”) to be delinquent in payroll tax withholding for 2016 and
parts of 2015. The Company entered into a Case Resolution with the IRS on March 10, 2017 and a Notice of Abatement Determination
with the Massachusetts Department of Revenue on February 26, 2018, and has since satisfied all outstanding obligations with both
the DOR and the IRS.

 

     

     

    

 

Schedule 3.14

 

Affiliated Party Transaction

 

Other than the Strategic Bonus Letter between the Company and
Grant Deken dated June 19, 2018, there are none.

 

     

     

    

 

Schedule 3.15

 

No Brokers.

 

None.

 

     

     

    

 

Schedule 3.16

 

Insurance

 

Business & Management (D&O) Indemnity Policy, provided
by National Casualty Company, valid through 3/22/19.

 

Commercial General Liability Coverage and Businessowners Property
Coverage, provided by Travelers Casualty Insurance Company of America, valid through 6/17/19.

 

Workers Compensation Insurance is provided through Trinet.

 

     

     

    

 

Schedule 3.18

 

Relationships

 

(a) Suppliers

 

The Company paid the following creators the following
amounts in 2017. Otherwise, none.

 

	Shanna Perplies	 	$	47,700.00	 
	Lizzy Ashley	 	$	39,440.00	 
	Ashley Mitchell	 	$	36,680.00	 
	Ashley Mitchell	 	$	36,680.00	 
	Samantha	 	 	 	 
	Robinson	 	$	30,645.00	 
	Travis Bryant	 	$	30,154.00	 
	Nastazsa Barrett	 	$	24,615.00	 
	Dani Meza	 	$	22,689.40	 
	aspyn ovard	 	$	21,600.00	 
	Raven Scott	 	$	19,400.00	 
	Edward ZO	 	$	18,912.00	 
	Jose Zuniga	 	$	17,550.00	 
	Alena Maze	 	$	16,301.00	 
	Macy Kate	 	$	15,660.00	 
	Stephanie Stipes	 	$	15,480.00	 
	Yasmin Maya	 	$	15,000.30	 
	Jackie Perdue	 	$	14,940.00	 
	Kelly Strack	 	$	14,916.00	 
	Kassie Thatcher	 	$	14,105.00	 
	Drew Scott	 	$	13,455.00	 
	Kenzie Elizabeth	 	$	13,185.00	 
	kyra sivertson	 	$	13,050.00	 
	Ruby Franke	 	$	13,001.00	 
	Leesha	 	$	10,920.00	 
	Jordan Cheyenne	 	$	10,737.00	 

 

     

     

    

 

(b) Customers

 

The Company received the following amounts from the
following Customers in 2017:

 

	Name	 	2017 Payments Received	 
	MAESA LLC	 	$	397,960.00	 
	White with Style	 	$	179,312.20	 
	Sue and Daughters	 	$	126,500.00	 
	Trello, Inc. (Atlassian Inc.)	 	$	125,000.00	 
	Hong Kong Live.me Corporation Limited	 	$	99,966.00	 
	Credit Sesame	 	$	93,880.05	 
	Match.com, L.L.C.	 	$	76,477.55	 
	Shoptagr	 	$	62,378.40	 
	Society6	 	$	60,000.00	 
	Unboxed Inc. Foreo	 	$	50,000.00	 
	Coke - The Coca-Cola Company	 	$	50,000.00	 
	Boohoo.com UK Limited	 	$	50,000.00	 
	Care.com	 	$	50,000.00	 
	Native	 	$	37,763.00	 
	Force Factor, LLC Nutraclick, HFM Marketing	 	$	25,000.00	 
	LinkedIn (Customer)	 	$	25,000.00	 
	Lomeway E-Commerce (HongKong) Limited	 	$	25,000.00	 
	Girl Starter, LLC	 	$	24,970.00	 
	Juvalips	 	$	22,726.00	 
	Patchology	 	$	21,229.60	 
	Scentbird	 	$	21,051.84	 
	American Telecast	 	$	20,000.00	 
	Lovepop, Inc.	 	$	20,000.00	 
	Zenlen, Inc.	 	$	20,000.00	 
	LumaBella	 	$	16,621.80	 
	La Roshe Posay	 	$	15,000.00	 
	LumaRX	 	$	13,269.85	 
	Kind LLC	 	$	12,500.00	 
	MVF Global	 	$	11,063.00	 
	Agency Within	 	$	11,010.60	 
	Lexington International	 	$	10,570.00	 
	Curology, Inc.	 	$	10,000.00	 
	Dermablend	 	$	10,000.00	 
	Mainline Menswear	 	$	10,000.00	 
	SSI	 	$	10,000.00	 
	PMD Age Science, Inc	 	$	10,000.00	 

 

     

     

    

 

Schedule 3.20

 

Certain Employees and Consultants

 

Employees:

		●	Casey Nulph, Account Manager

		○	2017 salary: N/A

		○	estimated 2018 salary: $50,000

		●	Jed Breed, Senior Director, Strategy

		○	2017 salary: $90,000

		○	estimated 2018 salary: $100,000 (plus discretionary bonus and commissions)*

		●	Jen Monaco, Associate Director, Accounts

		○	2017 salary: $52,000

		○	estimated 2018 salary: $60,000 (plus discretionary bonus and commissions)

		●	Jibran Malek, Senior Marketing Manager

		○	2017 salary: $55,000

		○	estimated 2018 salary: $55,000

		●	Laura Picard, Account Manager

		○	2017 salary: $50,000

		○	estimated 2018 salary: $50,000

		●	Kimberly Bond, Director, Talent

		○	2017 salary: $72,000

		○	estimated 2018 salary: $78,000

		●	Grant Deken, CEO

		○	2017 salary: $120,000

		○	estimated 2018 salary: $175,000

		●	Daniel Shields, Account Executive (SaaS)

		○	2017 salary: $50,000

		○	estimated 2018 salary: $55,000 plus commission

		●	Alex Riina, Director of Engineering

		○	2017 salary: $105,000

		○	estimated 2018 salary: $105,000

 

*Jed Breed’s last day of employment with the Company is
July 3, 2018.

 

     

     

    

 

Schedule 3.21

 

Business Metrics

 

● Total aggregate number of registered users on the Company’s
platform:

○ 2018-02-01 — 158,596

○ 2018-03-01 — 162,019

○ 2018-04-01 — 165,706

○ 2018-05-01 — 168,428

○ 2018-06-01 — 171,122

 

● Total estimated reachable audience
as calculated based on connections of registered users drawing from data from the following sources:

○ Total Instagram Followers 686,798,344

○ Total Youtube Subscribers: 1,285,048,309

○ Total Facebook Page Likes 188,872,372

○ Total Twitter Followers 66,262,236

○ TOTAL 2,226,981,261

 

● Key
Verticals for the Company:

○ Beauty,
Fashion, Women’s Lifestyle

○ Gaming

○ Consumer
Electronics

○ Cooking
and Nutrition

○ Men’s
Lifestyle, sports, and exercise

○ Secondary
Verticals

 

     

     

    

 

EXHIBIT A

 

CERTIFICATE OF MERGER

 

OF

 

GLI ACQUISITION CORP.

 

INTO

 

GRAPEVINE LOGIC, INC.

 

Pursuant to Title 8,
Section 251 of the Delaware General Corporation Law, the undersigned corporation executed the following Certificate of Merger:

 

FIRST: The name and state of incorporation
of each of the constituent corporations of the merger is as follows:

 

	Name	 	State of Incorporation
	 	 	 
	GLI ACQUISITION CORP.	 	Delaware
	 	 	 
	GRAPEVINE LOGIC, INC.	 	Delaware

 

SECOND: The Agreement of Merger
has been approved, adopted, certified, executed and acknowledged by each of the constituent corporations in accordance with Section
251 of the Delaware General Corporation Law.

 

THIRD: The name of the surviving
corporation is GRAPEVINE LOGIC, INC., a Delaware corporation.

 

FOURTH: The Certificate of Incorporation
of the surviving corporation shall be its Certificate of Incorporation.

 

FIFTH: The merger is to become effective on the date
of filing of this Certificate of Merger.

 

SIXTH: The Agreement and Plan of
Merger is on file at 10 Ware Street, Cambridge, MA 02138, the place of business of the surviving corporation.

 

SEVENTH: A copy of the Agreement
and Plan of Merger will be furnished by the surviving corporation on request and without cost, to any stockholder of the constituent
corporations.

 

[Signature page follows]

 

     

     

    

 

IN WITNESS WHEREOF, said surviving corporation has caused
this certificate to be signed by an authorized officer on the ___ day of _____, 2018.

 

	 	By:	 
	 	Name:	 
	 	Title:	 

 

     

     

    

 

EXHIBIT 1

 

ESCROW AGREEMENT

 

ESCROW
AGREEMENT (“Agreement”) dated _____ ___, 2018, by and among Seven Stars Cloud Group, Inc., a Nevada
corporation with offices located at 55 Broadway, New York, New York 10006 (“Buyer”), GLI Acquisition
Corp., a Delaware corporation with offices located at 55 Broadway, New York, New York 10006 (“GLI”),
Grapevine Logic, Inc., a Delaware corporation with offices located at 10 Ware Street, Cambridge, Massachusetts, 02138
(“Grapevine”), Ruskin Moscou Faltischek, P.C., with offices at 1425 RXR Plaza, East Tower, 15th
Floor, Uniondale, New York 11556, as escrow agent (the “Escrow Agent”) and Grant Deken acting as Holder
Representative (“Holder Representative”). Capitalized terms used but not defined herein shall have the
meaning ascribed to them in the Agreement and Plan of Merger (as defined below).

 

WITNESSETH:

 

WHEREAS, Buyer,
GLI and the Grapevine have entered into an Agreement and Plan of Merger (the “Merger Agreement”) dated the date
hereof, pursuant to which GLI shall be merged with and into Grapevine as fully set forth in the Merger Agreement, with Grapevine
continuing as the surviving corporation and a subsidiary of the Buyer.

 

WHEREAS, pursuant
to the terms and conditions of the Merger Agreement, Buyer has agreed to deposit the aggregate sum of Five Hundred Thirty Thousand
($530,000) Dollars with the Escrow Agent, which monies shall be released upon the terms and conditions set forth herein.

 

NOW, THEREFORE, IT IS AGREED,

 

1.           Appointment
of and Acceptance by Escrow Agent. The parties hereby appoint Escrow Agent to serve as
escrow agent hereunder. Escrow Agent hereby accepts such appointment and, upon receipt of the
Escrowed Funds in accordance with Section 2 below, agrees to hold, invest and disburse the Escrowed Funds in accordance with this
Escrow Agreement.

 

2.           The
Escrowed Funds.

 

(a) Upon the Closing
Date as set forth in the Merger Agreement, Buyer shall deposit the aggregate principal sum of Five Hundred Thirty Thousand ($530,000)
Dollars (the “Escrowed Funds”), by wire transfer of immediately available funds, in an account designated by
the Escrow Agent, which Escrowed Funds are a part of the Purchase Price.

 

(b) Upon the Closing
Date as set forth in the Merger Agreement, Buyer may deposit the amount referred to in the Merger Agreement as the Material Financial
Statement Variance Damages, by wire transfer of immediately available funds, in an account designated by the Escrow Agent, which
funds are part of the Purchase Price.

 

     

     

    

 

(c) The Escrow Agent
will receive the Escrowed Funds and, if applicable, the Material Financial Statement Variance Damages amount, and will issue appropriate
written acknowledgments (which may be provided via electronic mail) of all deposits into the Escrow Fund.

 

3.           Terms
of Escrow. The Escrow Agent agrees to hold the Escrowed Funds in an interest bearing trust account under the terms and conditions
of this Agreement and to perform the acts and duties imposed upon it hereby.

 

4.           Disbursement
of Escrowed Funds. The Escrow Agent shall release the Escrowed Funds only in accordance with the following:

 

(a) Distribution
of Escrowed Funds Pursuant to Joint Written Instructions. Subject to the terms of this Agreement, the Escrow Agent shall disburse
Escrowed Funds at any time and from time to time, upon receipt of, and in accordance with a written direction executed by Buyer
and Holder Representative and directing Escrow Agent to disburse all or a portion of the Escrowed Funds or to take or refrain from
taking any other action pursuant to this Escrow Agreement (a “Joint Written Direction”). Such Joint Written
Direction shall contain complete payment instructions, including wiring instructions or an address to which a check shall be sent.

 

(b) Distribution
of Cash Adjustment Amount Pursuant to Joint Written Instructions. Upon the Escrow Agent’s receipt of a Joint Written
Direction signed by Buyer and Holder Representative that there has been a final determination of the Post-Closing Adjustment pursuant
to Section 2.12(e) of the Merger Agreement, the Escrow Agent shall disburse up to a maximum amount of Fifty Thousand Dollars ($50,000)
(the “Cash Adjustment Amount”). Such Joint Written Direction shall contain complete payment instructions, including
wiring instructions or an address to which a check shall be sent.

 

(c) Distribution
of Cash Adjustment Amount upon Passage of Time. Upon receipt by the Escrow Agent at any time following the date which is ninety
(90) days after the Closing Date of the Merger Agreement of a written notice signed by Holder Representative, with a copy to the
Buyer, requesting (i) release of all or a portion of the Cash Adjustment Amount pursuant to this Section 4(c); and (ii) stating
that no unresolved claims are pending with respect to the Closing Adjustment pursuant to Section 2.12 of the Merger Agreement,
then the Escrow Agent will, subject to the provisions of Section 4(g) below, as promptly as practicable, distribute to, or at the
written direction of, the Holder Representative an amount equal to the remaining portion of the Cash Adjustment Amount.

 

(d) Distribution
Upon Indemnification Claim. Upon receipt by the Escrow Agent of a written notice signed by a Buyer Indemnified Party, with
a copy to the Holder Representative (i) requesting release of the Escrowed Funds or any portion thereof (the “Indemnification
Escrow Funds”) to the Buyer Indemnified Party pursuant to this Section 4(d); and (ii) stating that a Holder or the Company
is liable to the Buyer Indemnified Party pursuant to Article 9 of the Merger Agreement, for a Loss which has been agreed to by
the Indemnifying Party or finally adjudicated to be payable pursuant to Article 9 of the Merger Agreement, in an amount up to the
Indemnification Escrow Funds applicable to such Loss then remaining in Escrow, then the Escrow Agent will, subject to the provisions
of Section 4(g) below, as promptly as practicable, distribute to the Buyer Indemnified Party, by wire transfer to an account or
accounts designated by the Buyer Indemnified Party, such amount of the Indemnification Escrow Funds applicable to the Loss.

 

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(e) Distribution
of Material Financial Statement Variance Damages Pursuant to Joint Written Instructions. Upon the Escrow Agent’s receipt
of a Joint Written Direction signed by Buyer and Holder Representative that there has been a final determination of the Material
Financial Statement Variance Damages pursuant to Section 9.9 of the Merger Agreement, the Escrow Agent shall distribute to the
Buyer, an amount equal to the amount of the Material Financial Statement Variance Damages finally determined to Buyer, and the
remainder of the Material Financial Statement Variance Damages at the written direction of the Holder Representative.

 

(f) Release of Remaining
Escrow Funds. Upon receipt by the Escrow Agent at any time following the date which is more than twelve (12) months after the
Closing Date of the Merger Agreement (the “Escrow Release Date”), of a written notice signed by Holder Representative,
with a copy to the Buyer (i) requesting release of the remaining Escrow Funds pursuant to this Section 4(f); and (ii) stating that
no unresolved claims are pending pursuant to the Merger Agreement, then the Escrow Agent will, subject to the provisions of Section
4(g) below, as promptly as practicable, distribute to the Holder Representative, by wire transfer to an account or accounts designated
by Holder Representative, the remaining balance of the Escrowed Funds less the amount of all Unresolved Claims. For purposes of
this Agreement, the term “Unresolved Claims” shall mean, as of the Escrow Release Date, the aggregate amount
of all claims for Losses and all claims that are the subject of a Claim Notice that have not previously been resolved or satisfied
in accordance herewith or that were otherwise properly and timely asserted under this Agreement but otherwise unsatisfied as of
the Escrow Release Date, including any claims for which a Claim Notice (as defined herein) has been delivered but for which the
seven-day objection period has not expired as of the Escrow Release Date.

 

(g) (i) In the event
that Buyer or Representative Holder (as the case may be, the “Non-Requesting Party”) has not provided the other
party and the Escrow Agent, within seven (7) days of receipt of notice from a Requesting Party (defined below), with written notice
(a “Claim Notice”) specifying with reasonable particularity the reasons it believes the Escrowed Funds or some
portion of the Escrowed Funds should not be released to the party requesting release (the “Requesting Party”),
then, upon expiration of such seven-day period, Escrow Agent shall release the Escrowed Funds to the Requesting Party together
with interest earned on such monies through the date of payment. If Buyer and Representative Holder do not agree that monies are
due to a party, or cannot agree on the sum due, such claim only to the extent of the disputed amount shall be referred to herein
as a “Disputed Claim.”

 

(ii)         In
the event of a Disputed Claim, Buyer and Representative Holder shall in good faith negotiate to settle such Disputed Claim. If
resolution of the Disputed Claim is reached, then the parties shall promptly, and in no event later than thirty (30) days following
the Escrow Agent’s receipt of a Claim Notice, deliver to the Escrow Agent written instructions in connection with the disbursement
of such agreed portion of the Escrowed Funds together with interest earned on such monies through the date of payment.

 

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(iii)        If
the Escrow Agent does not receive a notice of resolution within thirty (30) days after the Escrow Agent’s receipt of the
Claim Notice, then the parties shall commence an arbitration within sixty (60) days after the date of the Escrow Agent’s
receipt of the Claim Notice. Any such arbitration shall be before a single arbitrator (the “Arbitrator”) (i)
who is a member of the American Arbitration Association selected in accordance with the procedures of the Commercial Rules of the
American Arbitration Association in any venue mutually agreed to by the parties. In the event the parties cannot agree on a venue,
the arbitration shall take place in Nassau County, New York. Each party shall bear its own costs and attorneys’ fees in the
arbitration hearing and share equally in the cost and expenses of the arbitrator. The Arbitrator’s award or order shall be
final and binding on the parties.

 

(iv)        If
a Disputed Claim has subsequently been settled or determined by Buyer and Representative Holder or has been resolved by arbitration
or by a final judgment, order or decree of a court of competent jurisdiction, and a copy of such settlement, judgment, award order
or decree is received by the Escrow Agent, then the Escrow Agent shall pay the appropriate party, as the case may be, from the
Escrowed Funds, the amount set forth in such settlement, arbitration award or judgment, as the case may be, together with any accrued
interest on that portion of the Escrowed Funds as of the date of payment.

 

(h) All disbursements
of Escrowed Funds shall be made together with any accrued interest thereon.

 

5.           Responsibilities of the Escrow Agent.

 

(a) It is agreed that
the duties and obligations of the Escrow Agent are only such as are herein specifically provided and no other. The Escrow Agent’s
duties are as a depositary only, is acting purely in custodial fashion for the convenience of both parties, and shall incur no
liability whatsoever, except for its bad faith, willful misconduct or gross negligence. The Escrow Agent may consult with counsel
of its choice, and shall not be liable for any action taken, suffered or omitted by it in accordance with the advice of such counsel.
The Escrow Agent shall not be bound by any modification, amendment, termination, cancellation, rescission or supersession of this
Escrow Agreement unless the same shall be in writing and signed by or on behalf of each of the parties and agreed to by the Escrow
Agent. In the event that the Escrow Agent shall be uncertain as to its duties or rights hereunder or shall receive instructions,
claims or demands which, in its opinion, are in conflict with any of the provisions of this Escrow Agreement, it shall be entitled
to refrain from taking any action other than to keep safely, all property held in escrow until it shall jointly be directed otherwise
in writing by the parties or by a final judgment of a court of competent jurisdiction.

 

(b) The Escrow Agent
shall be fully protected in relying upon any written notice, demand, certificate or document which it, in good faith, believes
to be genuine.

 

(c) The Escrow Agent
shall not be required to institute legal proceedings of any kind and shall not be required to defend any legal proceedings which
may be instituted against it.

 

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(d) If the Escrow Agent
at any time, in its sole discretion, deems it necessary or advisable to relinquish custody of the Escrowed Funds, it may do so
by delivering the same to any other escrow agent mutually agreeable to the parties, and if no such Escrow Agent shall be selected,
then the Escrow Agent may do so by delivering the Escrowed Funds (a) to any bank or trust company located in the State of New York,
which is willing to act as escrow agent hereunder in place and instead of the Escrow Agent or (b) to the clerk or other proper
officer of a court of competent jurisdiction as may be permitted under the terms and conditions of this Agreement and by law within
the State of New York. The fee of any such bank or trust company or court officer shall be jointly paid in equal amounts by Buyer
and Representative Holder. Upon such delivery, the Escrow Agent shall be discharged from any and all responsibility or liability
with respect to the Escrowed Funds except as herein provided.

 

6.           Expenses of Escrow
Agent. The Escrow Agent will not charge a fee for its services as Escrow Agent unless a dispute arises pursuant to Section
4 hereof. All fees, costs and expenses, including, but not limited to, all reasonable outside counsel and advisors’ and agents’
fees and all taxes or other governmental charges, if any, and all reasonable out-of-pocket expenses incurred or paid by the Escrow
Agent in connection with a dispute of the Escrowed Funds or this Escrow Agreement, shall be jointly paid by Buyer and Representative
Holder.

 

7.           Indemnification
of Escrow Agent. The parties hereto jointly and severally agree to indemnify the Escrow Agent and to hold the Escrow Agent
harmless from any loss, liability and expenses incurred without willful misconduct or gross negligence on the part of the Escrow
Agent arising out of or in connection with the acceptance or administration by the Escrow Agent of its duties hereunder including
the legal fees, costs and expenses of defending itself against any claims of liability hereunder.

 

8.           Escrow Agent as
Counsel to Buyer and GLI. The parties acknowledge that Ruskin Moscou Faltischek, P.C. has acted as counsel for Buyer and GLI
in connection with the Merger Agreement and otherwise. The parties further acknowledge and consent that no action taken by Ruskin
Moscou Faltischek, P.C. as Escrow Agent hereunder shall preclude it from acting as counsel for Buyer or GLI or any shareholder,
affiliate, or related party of Buyer or GLI or its shareholders in any matter related hereto or otherwise.

 

9.           Non-waiver.
No delay or failure by any party to exercise a right hereunder, and no partial or single exercise of any such right, will constitute
a waiver or operate as a waiver of that right or any other right. A waiver on any one occasion will not be construed as a bar to
or a waiver of any right on any future occasion.

 

10.         Notices. Any
and all notices or other communications required or permitted to be given under any of the provisions of this Agreement shall be
in writing and shall be deemed to have been duly given when personally delivered, one (1) day after having been sent by nationally
recognized overnight courier service, or three (3) days after having been mailed by certified or registered mail, return receipt
requested, addressed to the parties at the addresses set forth in the Merger Agreement (or at such other address as any such person
may specify by notice to all other such persons given as aforesaid). Copies of all such notices sent to either party hereunder
shall also be sent in the manner prescribed herein to Ruskin Moscou Faltischek, P.C., 1425 RXR Plaza, East Tower, 15th
Floor, Uniondale, New York 11556, Attention, Gavin Grusd, Esq.

 

11.         Governing Law.
This Escrow Agreement shall be construed and enforced in accordance with the law of the State of New York without regard to any
principles of conflicts of laws.

 

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12.         Counterparts.
This Agreement may be executed in any number of counterparts, including via facsimile or other electronic means, each of which
shall be deemed an original, but all of which when taken together shall constitute one and the same instrument.

 

[Signature page follows]

 

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IN WITNESS WHEREOF, the parties hereto
have caused this Escrow Agreement to be signed the day and year first above written.

 

	 	SEVEN STARS CLOUD GROUP, INC.

 

	 	By:	 
	 	Name:	 
	 	Title:	 

 

	 	GLI ACQUISITION CORP.

 

	 	By:	 
	 	Name:	 
	 	Title:	 

 

	 	GRAPEVINE LOGIC, INC.

 

	 	By:	 
	 	Name:	 
	 	Title:	 

 

	 	RUSKIN MOSCOU FALTISCHEK, P.C.
	 	as Escrow Agent

 

	 	By:	 
	 	Name:	 
	 	Title:	 

 

	 	 
	 	GRANT DEKEN
	 	as Holder Representative

 

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