Document:

Non-Statutory Stock Option Agreement for Directors

 EXHIBIT 10.16 
  
 NON-STATUTORY STOCK OPTION AGREEMENT—DIRECTORS 
  
 1.    Grant of Option. 
  

The following terms and conditions apply to the grant by Boston Communications Group, Inc., a Massachusetts corporation (the “Company”), on
the date set forth on the cover sheet (the “Grant Date”), to Participant, of an option to purchase, in whole or in part, on the terms provided herein and in the Company’s 1996/1998/2000/2004 Stock Option Plan (the “Plan”),
that number of shares of common stock, $.01 par value per share, of the Company (“Common Stock”) (the “Shares”) set forth on the cover sheet at the price per Share indicated thereon Unless earlier terminated, this option shall
expire on the tenth anniversary of the Grant Date (the “Final Exercise Date”). 
  
 It is intended that the option evidenced by this agreement shall not be an incentive stock option as defined in Section 422 of the Internal Revenue Code of 1986, as amended and any regulations promulgated thereunder
(the “Code”). Except as otherwise indicated by the context, the term “Participant”, as used in this option, shall be deemed to include any person who acquires the right to exercise this option validly under its terms. 

 
 2.    Vesting Schedule. 
  
 This option will become exercisable (“vest”) in installments as
outlined on the cover sheet. This option shall expire upon, and will not be exercisable after, the Final Exercise Date. 
  
 The right of exercise shall be cumulative so that to the extent the option is not exercised in any period to the maximum extent permissible it shall
continue to be exercisable, in whole or in part, with respect to all shares for which it is vested until the earlier of the Final Exercise Date or the termination of this option under Section 3 hereof or the Plan. 
  
 3.    Exercise of Option. 
  
 (1) Form of Exercise. Each election to exercise this option shall be
in writing, signed by the Participant, and received by the Company at its principal office, accompanied by this agreement, and payment in full in the manner herein provided. The Participant may purchase less than the number of shares covered hereby,
provided that no partial exercise of this option may be for any fractional share or for fewer than ten whole shares. 
  
 (2) Continuous Relationship with the Company Required. Except as otherwise provided in this Section 3, this option may not be exercised unless the
Participant, at the time he or she exercises this option, is, and has been at all times since the Grant Date, an employee, officer or director of, or consultant or advisor to, the Company or any parent or subsidiary of the Company as defined in
Section 424(e) or (f) of the Code (an “Eligible Participant”). 
  
 (3) Termination of Relationship with the Company. If the Participant ceases to be an Eligible Participant for any reason, then, except as provided in paragraphs (d) and (e) below, the right to exercise this
option shall terminate one year after such cessation (but in no event after the Final Exercise Date), provided that this option shall be exercisable only to the extent that the Participant was entitled to exercise this option on the date of such
cessation. Notwithstanding the foregoing, if the Participant, prior to the Final Exercise Date, violates the non-competition or confidentiality provisions of any employment contract, confidentiality and nondisclosure agreement or other agreement
between the Participant and the Company, the right to exercise this option shall terminate immediately upon written notice to the Participant from the Company describing such violation. 
  
 (4) Exercise Period Upon Death or Disability. If the Participant dies or becomes disabled (within the meaning of
Section 22(e)(3) of the Code) prior to the Final Exercise Date while he or she is an Eligible Participant and the Company has not terminated such relationship for “cause” as specified in paragraph (e) below, this option shall be
exercisable, within the period of one year following the date of death or disability of the Participant by the Participant, provided that this option shall be exercisable only to the extent that this option was exercisable by the Participant
on the date of his or her death or disability, and further provided that this option shall be exercisable after the Final Exercise Date. 
  
 4.    Withholding. 
  
 No Shares will be issued pursuant to the exercise of this option unless and until the Participant pays to the Company, or makes provision satisfactory to
the Company for payment of, any federal, state or local withholding taxes required by law to be withheld in respect of this option. 
  
 5.    Nontransferability of Option. 
  
 This option may not be sold, assigned, transferred, pledged or otherwise encumbered by the Participant, either voluntarily or by operation of law, except
by will or the laws of descent and distribution, and, during the lifetime of the Participant, this option shall be exercisable only by the Participant. 
  
 6.    Provisions of the Plan. 
  
 This option is subject to the provisions of the Plan, a copy of which is furnished to the Participant with this option.Summary of 2005 Executive Compensation Plan

 EXHIBIT 10.17 
  
 SUMMARY OF 2005 EXECUTIVE COMPENSATION PLAN 
  
 The Company’s 2005 executive bonus plan, as approved by the Compensation Committee of the Board of Directors, provides
for different target bonus amounts for each of the Company’s executive officers, using a percentage of base pay derived from third-party compensation survey data for comparable companies and executive positions. 
  
 The total bonus is comprised of three major components: 
  

			
	- Executive’s personal qualitative performance appraisal	  	20% of target
		
	- Company’s quantitative financial performance	  	40% of target
		
	- Executive’s achievement of strategic goals	  	40% of target

  

	 	•	 	The qualitative personal performance appraisal is paid annually based upon the executive officer’s accomplishment of qualitative goals that are established by the executive
officer’s manager. 

  

	 	•	 	The plan provides for a graduated scale of payment for the 40% of target that is based on quantitative performance, so that an executive officer may earn no quantitative bonus, a
fraction of his or her target, or up to 200% of the quantitative part of the target, depending upon the financial performance of the Company. Quantitative financial performance bonuses are based upon a combination of earnings and revenue achievement
against targets for the Company as a whole. Results are generally weighted more heavily on earnings than revenue. 

  

	 	•	 	For the achievement of strategic goals component of the bonus, the potential amount to be earned is entirely funded by the financial performance of the business, as described in the
preceding paragraph. The amount earned by the executive officer is based upon the executive officer’s performance against strategic goals that are approved by the Compensation Committee. 

  
 For the first three fiscal quarters of 2005, the plan will be administered by
the Company, and the applicable bonus payable for the quantitative financial performance with respect to each of these quarter’s results will be paid following the completion of the quarter. The applicable bonus payable with respect to the
fourth quarter and year end quantitative financial performance as well as the executive’s personal qualitative performance appraisal achievement of strategic goals will be approved by the Compensation Committee and paid following the end of the
Company’s fiscal year. 
  
 The salaries of our named
executive officers are effective as of January 1, 2005. 
  

						
	 Name of Executive Officer

	  	2005 Base
Salary

	  	2005 Bonus Target as
Percent of Salary

	 Paul Tobin
	  	$	216,000	  	50%
	 E. Y. Snowden
	  	$	366,000	  	70%
	 Karen A. Walker
	  	$	229,600	  	45%
	 William Wessman
	  	$	229,000	  	45%
	 Fritz von Mering
	  	$	198,400	  	45%Summary of 2005 Director Compensation

 EXHIBIT 10.18 
  
 SUMMARY OF 2005 DIRECTOR COMPENSATION 
  
 Pursuant to the determination of the Compensation Committee and effective beginning April 1, 2005, each non-employee
director will receive (i) a quarterly retainer of $5,000, (ii) a fee of $1,000 for each Board meeting that the non-employee director attends and (iii) reimbursement for all expenses incurred in attending Board and committee meetings. In addition,
directors who serve on the Audit Committee, Compensation Committee or Nominating and Corporate Governance Committee will receive a fee of $500 for each such committee meeting attended. The Chairperson of the Audit Committee will receive a quarterly
retainer of $1,750, the Chairperson of the Compensation Committee will receive a quarterly retainer of $750 and the Chairperson of Nominating and Corporate Governance Committee will receive a quarterly retainer of $500. In addition, the Lead
Director will receive $500 per meeting. 
  
 In addition to the
foregoing cash compensation, each non-employee director will receive, upon initial election to the Board of Directors, (i) an option for the purchase of 11,250 of the Company’s common stock at an exercise price equal to the fair market value on
the date of grant and (ii) a grant of 1,563 shares of the Company’s restricted common stock at no cost to the non-employee director. Each of these grants vest in three, equal annual installments commencing on the first anniversary of the day of
grant. In addition, each non-employee director will receive (i) a quarterly grant of 417 shares of the Company’s restricted common stock at no cost to the non-employee director and (ii) a fully vested option for the purchase of 3,000 shares of
the Company’s common stock at an exercise price equal to the fair market value on the date of grant. The quarterly restricted stock grants vest in three, equal annual installments commencing on the first anniversary of the date of grant.

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