Document:

Exhibit 10.28

RESTRICTED STOCK AWARD AGREEMENT

UNDER THE

MOTHERS
WORK, INC. 2005 EQUITY INCENTIVE PLAN

THIS RESTRICTED STOCK AWARD AGREEMENT (this “Agreement”)
is made by and between Mothers Work, Inc., a Delaware corporation, (the “Company”)
and                           
(the “Grantee”).

WHEREAS, the Company maintains the Mothers Work, Inc.
2005 Equity Incentive Plan (the “Plan”) for the benefit of its
employees, directors, consultants, and other individuals who provide services
to the Company; and

WHEREAS, the Plan permits the grant of Restricted
Stock; and

WHEREAS, to compensate the Grantee for his or her
service to the Company and to further align the Grantee’s financial interests
with those of the Company’s other stockholders, the Board approved this Award
of Restricted Stock on                         ,
[effective as of                             ](1)
(the “Effective Date”), subject to the restrictions and on the terms and
conditions contained in the Plan and this Agreement.

NOW, THEREFORE, in consideration of these premises and
the agreements set forth herein, the parties, intending to be legally bound
hereby, agree as follows:

1.             Award of Restricted Shares.  The Company hereby awards the Grantee              
Shares of Restricted Stock, subject to the restrictions and on the terms and
conditions set forth in this Agreement (the “Restricted Shares”).  The terms of the Plan are hereby incorporated
into this Agreement by this reference, as though fully set forth herein.  Except as otherwise provided herein,
capitalized terms herein will have the same meaning as defined in the Plan.

2.             Vesting of Restricted Shares.  The Restricted Shares are
subject to forfeiture to the Company until they become nonforfeitable in
accordance with this Section 2.  While
subject to forfeiture, the Restricted Shares may not be sold, pledged,
assigned, otherwise encumbered or transferred in any manner, whether
voluntarily or involuntarily by the operation of law.

(a)           Vesting.  The Restricted Shares will become
nonforfeitable as follows:

[insert vesting provision]

(b)           Unvested Shares Forfeited Upon
Cessation of Service.  Upon any
cessation of the Grantee’s service with the Company (whether initiated by the
Company, Grantee or otherwise): (i) any Restricted Shares that are not then nonforfeitable
will immediately and

 

(1) Insert effective date specified by the Board, if
approval date and effective date are not the same.  If different effective date is used, it must
be later than the approval date.

 

 

automatically, without
any action on the part of the Company, be forfeited, and (ii) the Grantee will
have no further rights with respect to those shares.

3.             Issuance
of Shares.

(a)           The Company will
cause the Restricted Shares to be issued in the Grantee’s name either by
book-entry registration or issuance of a stock certificate or certificates.

(b)           While the Restricted
Shares remain forfeitable, the Company will cause an appropriate stop-transfer
order to be issued and to remain in effect with respect to the Restricted
Shares.  As soon as practicable following
the time that any Restricted Share becomes nonforfeitable (and provided that
appropriate arrangements have been made with the Company for the withholding or
payment of any taxes that may be due with respect to such Share), the Company
will cause that stop-transfer order to be removed.  The Company may also condition delivery of
certificates for Restricted Shares upon receipt from the Grantee of any
undertakings that it may determine are appropriate to facilitate compliance
with federal and state securities laws.

(c)           If any certificate
is issued in respect of Restricted Shares, that certificate will be legended as
described in Section 8(b) of the Plan and held in escrow by the Company’s
secretary or his or her designee.  In
addition, the Grantee may be required to execute and deliver to the Company a
stock power with respect to those Restricted Shares.  At such time as those Restricted Shares
become nonforfeitable, the Company will cause a new certificate to be issued
without that portion of the legend referencing the previously applicable
forfeiture conditions and will cause that new certificate to be delivered to
the Grantee (again, provided
that appropriate arrangements have been made with the Company for the
withholding or payment of any taxes that may be due with respect to such
Shares).

4.             Substitute Property.  If,
while any of the Restricted Shares remain subject to forfeiture, there occurs a
merger, reclassification, recapitalization, stock split, stock dividend or
other similar event or transaction resulting in new, substituted or additional
securities being issued or delivered to the Grantee by reason of the Grantee’s
ownership of the Restricted Shares, such securities will constitute “Restricted
Shares” for all purposes of this Agreement and any certificate issued to
evidence such securities will immediately be deposited with the secretary of
the Company (or his or her designee) and subject to the escrow described in Section 3(c),
above.

5.             Rights of Grantee During Restricted Period.  The Grantee will have the right to vote the
Restricted Shares and to receive dividends and distributions with respect to
the Restricted Shares; provided, however,
that any cash dividends or distributions paid in respect of the Restricted
Shares while those Shares remain subject to forfeiture will be delivered to the
Grantee only if and when the Restricted Shares giving rise to such dividends or
distributions become nonforfeitable.

6.            Securities Laws.  The Board may from time to time impose any
conditions on the Restricted Shares as it deems necessary or advisable to
ensure that the Restricted Shares are issued and resold in compliance with the
Securities Act of 1933, as amended.

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7.            Tax Consequences.  The Grantee acknowledges that the Company has
not advised the Grantee regarding the Grantee’s income tax liability in
connection with the grant of or the lapse of forfeiture restrictions on the
Restricted Shares.  The Grantee has had
the opportunity to review with his or her own tax advisors the federal, state
and local tax consequences of the transactions contemplated by this
Agreement.  The Grantee is relying solely
on such advisors and not on any statements or representations of the Company or
any of its agents.  The Grantee
understands that the Grantee (and not the Company) shall be responsible for the
Grantee’s own tax liability that may arise as a result of the transactions
contemplated by this Agreement.

8.             The Plan.  This Award of Restricted Shares is subject
to, and the Grantee agrees to be bound by, all of the terms and conditions of
the Plan, as such Plan may be amended from time to time in accordance with the
terms thereof.  Pursuant to the Plan, the
Board is authorized to adopt rules and regulations not inconsistent with the
Plan as it shall deem appropriate and proper. 
A copy of the Plan in its present form is available for inspection
during business hours by the Grantee at the Company’s principal office.  All questions of the interpretation and
application of the Plan and the Grantee shall be determined by the Board and any
such determination shall be final, binding and conclusive.

9.             Entire Agreement.  This Agreement, together with the Plan,
represents the entire agreement between the parties hereto relating to the
subject matter hereof, and merges and supersedes all prior and contemporaneous
discussions, agreements and understandings of every nature.

10.          Tax Withholding.  The Company hereby agrees
that, at the election of the Grantee and except as would otherwise violate the
terms of any financing agreement to which the Company is then a party, the
minimum required tax withholding obligations arising in connection with this
Award may be settled in nonforfeitable Shares subject to this Award based on
the Fair Market Value of those Shares.

11.          Governing Law.  This
Agreement will be construed in accordance with the laws of the Commonwealth of
Pennsylvania, without regard to the application of the principles of conflicts
of laws.

12.          Amendment.  Subject to the provisions of the Plan, this
Agreement may only be amended by a writing signed by each of the parties
hereto.

13.          Execution.  This Agreement may be executed, including
execution by facsimile signature, in one or more counterparts, each of which
will be deemed an original, and all of which together shall be deemed to be one
and the same instrument.

[This space left blank intentionally; signature page follows.]

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IN WITNESS
WHEREOF, the Company’s duly authorized representative and the Grantee have each
executed this Restricted Stock Award Agreement on the respective date below
indicated.

	
   

  	
  MOTHERS WORK, INC.

  
	
   

  	
   

  
	
   

  	
   

  
	
   

  	
  By:

  	
   

  	
   

  
	
   

  	
   

  
	
   

  	
  Name:

  	
   

  	
   

  
	
   

  	
   

  
	
   

  	
  Title:

  	
   

  	
   

  
	
   

  	
   

  
	
   

  	
  Date:

  	
   

  	
   

  
	
   

  	
   

  
	
   

  	
   

  
	
   

  	
  GRANTEE

  	
   

  	
   

  
	
   

  	
   

  
	
   

  	
   

  
	
   

  	
  Signature:

  	
   

  	
   

  
	
   

  	
   

  
	
   

  	
  Date:

  	
   

  	
   

  
								

 

 4Exhibit 10.29

MOTHERS WORK, INC.

FORM OF NON-QUALIFIED STOCK OPTION
AGREEMENT

UNDER
THE 2005 EQUITY INCENTIVE PLAN

Mothers Work, Inc., a Delaware corporation (the “Company”),
hereby grants to [insert name of Optionee] (the “Optionee”) an option to
purchase a total of [insert number of shares] shares of Common Stock (the “Shares”)
of the Company, at the price and on the terms set forth herein, and in all
respects subject to the terms and provisions of the Company’s 2005 Equity
Incentive Plan, as amended from time to time (the “Plan”), which terms
and provisions are incorporated by reference herein.  Unless the context herein otherwise requires,
the terms defined in the Plan shall have the same meanings herein.

1.             Nature
of the Option. 
This Option is intended to be a non-statutory stock option and is not
intended to be an Incentive Stock Option within the meaning of Section 422 of
the Code, or to otherwise qualify for any special tax benefits to the Optionee.

2.             Date of Grant; Term of Option.  This Option was granted on [insert grant
date] (the “Grant Date”), and it may not be exercised later than [insert
date that is 10 years after grant date], subject to earlier termination as
provided in the Plan.

3.             Option
Exercise Price. 
The Option exercise price is $[insert exercise price] per Share.

4.             Exercise
of Option.

(a)           Right to Exercise.  Subject to Section 7 of the Plan (and
provided, in each case, that the Optionee remains in continuous service with
the Company or an Affiliate of the Company through the applicable vesting
date), the Option will become exercisable during its term only in accordance
with the terms and provisions of the Plan and this Agreement, as follows:

[insert vesting
provision]

(b)           Method of Exercise.  This Option shall be exercisable by
written notice which shall state the election to exercise this Option, the
number of Shares in respect to which the Option is being exercised and such
other representations of agreements as to the Optionee’s investment intent with
respect to such Shares as may be required by the Company hereunder or pursuant
to the provision of the Plan.  Such
written notice shall be signed by the Optionee and shall be delivered in person
or by certified mail to the Secretary of the Company or such other person as
may be designated by the Company.  The
written notice shall be accompanied by payment of the purchase price and the
amount of any tax withholding arising in connection with the exercise of the
Option.  Payment of the purchase price
shall be by check or such consideration and method of payment authorized by the
Board or the Committee pursuant to the Plan. 
The certificate or certificates for the Shares as to which the Option
shall be exercised shall

 

 

be registered
in the name of the Optionee and shall be legended as required under the Plan
and/or applicable law.

(c)           Restrictions on Exercise. 
This Option may not be exercised if the issuance of the Shares upon such
exercise would constitute a violation of any applicable federal or state
securities laws or other laws or regulations. 
As a condition to the exercise of this Option, the Company may require
the Optionee to make a representation and warranty to the Company or otherwise
enter into any stock purchase or other agreement as may be required by any
applicable law or regulation or as may otherwise be reasonably requested by the
Board or Committee.

5.             Investment Representations.  Unless the Shares have been registered under
the Securities Act of 1933, in connection with acquisition of this Option, the
Optionee represents and warrants as follows:

(a)           The Optionee is
acquiring this Option, and upon exercise of this Option, he will be acquiring
the Shares for investment in his own account, not as nominee or agent, and not
with a view to, or for resale in connection with any distribution thereof.

(b)           The Optionee has a
preexisting business or personal 
relationship with the Company or one of its directors, officers or
controlling persons and by reason of his business or financial experience, has,
and could be reasonably assumed to have, the capacity to protect his interest
in connection with the acquisition of this Option and the Shares.

6.             Nontransferability of Option.  This Option may not be sold, pledged,
assigned, hypothecated, gifted, transferred or disposed or in any manner either
voluntarily or involuntarily by the operation of law, other than by the will or
by the laws of descent or distribution, and may be exercised during the
lifetime of the Optionee only by such Optionee. 
Subject to the foregoing and the terms of the Plan, the terms of this
Option shall be binding upon the executors, administrators, heirs, successors
and assigns of the Optionee.

7.             Continuation of Service.  Neither the Plan nor this Option shall confer
upon any Optionee any right to continue in the service of the Company or any of
its subsidiaries or limit in any respect the right of the Company to discharge
the Optionee at any time, with or without cause and with or without notice.

8.             Withholding.  The Company may
withhold from any consideration payable to Optionee any taxes required to be
withheld by federal, state or local law as a result of the grant or exercise of
this Option or the sale or other disposition of the Shares issued upon exercise
of this Option.  If the amount of any
consideration payable to the Optionee is insufficient to pay such taxes or if
no consideration is payable to the Optionee, upon request of the Company, the
Optionee (or such other person entitled to exercise the Option pursuant to
Section 7 of the Plan) shall pay to the Company an amount sufficient for the
Company to satisfy any federal, state or local tax withholding requirements it
may incur, as a result of the grant or exercise of this Option or the sale of
or other disposition of the Shares issued upon exercise of this Option.

9.             The Plan. 
This Option is subject to,
and the Optionee agrees to be bound by, all of the terms and conditions of the
Plan as such Plan may be amended from time to time in accordance with the terms
thereof.  Pursuant to the Plan, the Board
is authorized to adopt rules and regulations not inconsistent with the Plan as
it shall deem appropriate and proper.  A
copy of

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the Plan in its present form is available for inspection during
business hours by the Optionee or the persons entitled to exercise this Option
at the Company’s principal office.  All questions of the interpretation and
application of the Plan and the Option shall be determined by the Committee
designated under the Plan, and determination shall be final, binding and
conclusive.

10.          Entire Agreement.  This Agreement,
together with the Plan, represents the entire agreement between the parties
hereto relating to the subject matter hereof, and merges and supersedes all
prior and contemporaneous discussions, agreements and understandings of every
nature.

11.          Governing Law.  This Agreement will be construed in
accordance with the laws of the Commonwealth of Pennsylvania, without regard to
the application of the principles of conflicts of laws.

12.          Amendment.  Subject to the provisions of the Plan, this
Agreement may only be amended by a writing signed by each of the parties
hereto.

13.          Execution.  This Agreement may be executed, including
execution by facsimile signature, in one or more counterparts, each of which
will be deemed an original, and all of which together shall be deemed to be one
and the same instrument.

[This space intentionally left blank; signature page
follows]

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IN WITNESS
WHEREOF, this Agreement has been executed by the parties on the        
day of                        ,
2006.

	
   

  	
   

  	
  MOTHERS WORK, INC.

  	
   

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  By:

  	
   

  	
   

  
	
   

  	
   

  	
  Name:

  	
   

  
	
   

  	
   

  	
  Title:

  	
   

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  [OPTIONEE]

  	
   

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  Signature

  	
   

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  Address

  	
   

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
						

 

 4

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