Document:

Form of Voting Agreement

 Exhibit 10.1 
 FORM OF VOTING AGREEMENT 
 VOTING AGREEMENT 
 VOTING AGREEMENT, dated as of March 26, 2008 (this “Agreement”), between SendTec, Inc., a Delaware corporation
(“SendTec”), the management stockholders of SendTec identified on the attached Exhibit A (“Management Stockholders”) and the debenture stockholders of SendTec identified on the attached Exhibit B (“Debenture
Stockholders”). The Management Stockholders and the Debenture Stockholders are sometimes hereafter collectively referred to as the “Stockholders.” 
 Recitals 
 SendTec, SendTec Acquisition Corp., a Delaware corporation, RelationServe Access,
Inc., a Delaware corporation, Friendsand, Inc., a Delaware corporation and the holders of the Original Debentures propose to enter into a Recapitalization Agreement dated as of the date of this Agreement (as the same may be amended from time to
time, the “Recapitalization Agreement”) in order to provide for the exchange of the Original Debentures into Series B Preferred Stock of SendTec, subject to the terms and conditions set forth in the Recapitalization Agreement, and in order
to provide for certain other agreements among such parties. Capitalized terms used but not defined in this Agreement shall have the meanings ascribed to them in the Recapitalization Agreement. 
 As of the date of this Agreement, the Stockholders own beneficially or of record or have the power to vote, or direct the vote of, the respective number
of shares of (i) common stock, par value $0.001 per share, of SendTec (the “Common Stock”) and/or (ii) Series B Convertible Preferred Stock, par value $0.001 per share, of SendTec (the “Preferred Stock”), as set forth
opposite such respective Stockholder’s name on Exhibit A or Exhibit B, as applicable, to this Agreement (all such Common Stock and Preferred Stock and any shares of Common Stock or Preferred Stock of which ownership of record or beneficially or
the power to vote is hereafter acquired by a Stockholder prior to the termination of this Agreement being referred to in this Agreement as the “Shares”). 
 As a condition of the Recapitalization Agreement, SendTec and the Stockholders have mutually agreed to enter into this Agreement. 
 Terms 
 NOW, THEREFORE, in consideration of the premises and of the mutual
agreements and covenants set forth in this Agreement and in the Recapitalization Agreement and for other good and valuable consideration, the receipt and adequacy of which are acknowledged, and intending to be legally bound by this Agreement, the
parties to this Agreement agree as follows: 
 ARTICLE I 
 VOTING OF SHARES 
 SECTION 1.01 
 (a) For a period commencing on the date of this Agreement and terminating on the Effective Date, each Management Stockholder, solely in
such Management Stockholder’s capacity as a stockholder of SendTec, agrees to vote (or cause to be voted) all of such Management Stockholder’s Shares at any meeting of the stockholders of SendTec or any adjournment thereof, and in any
action by written consent of the stockholders of SendTec, in favor of consummation of the transactions contemplated pursuant to the Special Meeting of the Stockholders of SendTec (“Special Meeting”) approving the Stockholder Matters.

 (b) For so long as (i) any Debentures, (ii) any Residual Debentures or
(iii) at least twenty-five percent (25%) of the aggregate Stated Value of the Preferred Shares are outstanding, and in any event for a period no less than three (3) years following the First Closing Date, each Management Stockholder
and Debenture Stockholder, solely in such Stockholder’s capacity as a stockholder of SendTec, agrees to vote (or cause to be voted) all of such Stockholder’s Shares at any meeting of the stockholders of SendTec or any adjournment thereof,
and in any action by written consent of the stockholders of SendTec, in favor of: (A) election of the persons identified on (or pursuant to the terms of) the attached Exhibit C, Column 1 (each a “Nominee”), or for such Nominee’s
replacement as determined pursuant to Section 1.01(c) below, to the Board of Directors of SendTec; and (B) to the extent a Debenture Stockholder is entitled to vote at the Special Meeting, approving the Stockholder Matters. 
 (c) Notwithstanding the terms of Section 1.01(b), the Stockholders shall not be obligated to vote in favor of any Nominee if Good
Cause (as defined below) exists regarding a Nominee. If Good Cause exists regarding a Nominee, the Stockholders agree to vote (or cause to be voted) all of such Stockholder’s Shares in favor of election of a Replacement Nominee (as defined
below) selected by the appropriate Stockholder identified on the attached Exhibit C, Column 2. 
 (d) The term
“Good Cause” means: 
 (i) the Nominee’s inability to perform his duties hereunder due to physical or
mental Disability (as defined below); 
 (ii) the Nominee’s indictment for, conviction of, or the entering of a plea of
nolo contender with respect to, a felony; 
 (iii) the Nominee’s abuse of illegal controlled substances; 
 (iv) the Nominee’s acts of moral turpitude or fraud, his embezzlement of funds or other assets of SendTec or his acceptance of a
bribe or kickback; 
 (v) the failure, refusal or neglect of the Nominee to render services to SendTec as a member of the
Board of Directors, or gross negligence of the Nominee in the performance of such duties, which is not cured within seven days after written notice of same to the Nominee identifying such failure, refusal or neglect of services in question; or

 (vi) failure of the Nominee to obey the reasonable and lawful orders and policies of the Board of Directors that are
consistent with the provisions of this Agreement, which is not cured within seven days after written notice of same to the Nominee identifying such failure. 
 (e) The term “Disability” means the Nominee’s inability to perform his duties for a period of 90 days or more,
consecutive or non-consecutive, in any twelve-month period, due to mental or physical disability or incapacity, as determined by a physician selected by SendTec and reasonably acceptable to the Nominee or to the Nominee’s legal representative,
such agreement as to acceptability not to be unreasonably withheld or delayed. Any refusal by the Nominee to submit to a medical examination for the purpose of determining the existence of a Disability shall constitute conclusive evidence of the
Nominee’s Disability. 
 (f) The term “Replacement Nominee” means a person nominated for election by the
appropriate Stockholders identified on the attached Exhibit C, Column 2 in replacement of a Nominee that is not eligible for election to the SendTec Board of Directors for Good Cause. 
 SECTION 1.02 Grant of Irrevocable Proxy. Concurrently with the execution of this Agreement, each Management Stockholder agrees to deliver to
SendTec a proxy with respect to such Stockholder’s Shares in substantially the form attached to this Agreement as Exhibit D and each Debenture Stockholder agrees to deliver to SendTec a proxy with respect to such Stockholder’s
Shares in substantially the form attached to this Agreement as Exhibit E (the “Proxy” or “Proxies” as applicable), which shall be coupled with an interest and are irrevocable to the fullest extent permissible by law.

 SECTION 1.03 Termination. This Agreement, the Proxies granted under this Agreement and the
obligations of the Stockholders pursuant to this Agreement shall terminate upon the date of the termination of the Recapitalization Agreement pursuant to Article V thereof; provided, however, that the termination of this Agreement shall not relieve
any Stockholder from any liability for any previous breach of this Agreement. 
 ARTICLE II 
 REPRESENTATIONS AND WARRANTIES 
 OF
THE STOCKHOLDERS 
 Each Stockholder represents and warrants to SendTec as follows: 
 SECTION 2.01 Authorization; Binding Agreement. The Stockholder has all legal right, power, authority and capacity to execute and deliver this
Agreement and the Proxy, to perform its obligations under this Agreement and thereunder, and to consummate the transactions contemplated by this Agreement and thereby. This Agreement and the Proxy have been duly and validly executed and delivered by
or on behalf of the Stockholder and, assuming their due authorization, execution and delivery by or on behalf of SendTec, constitute a legal, valid and binding obligation of the Stockholder, enforceable against the Stockholder in accordance with
their terms, subject to: (i) the effect of any applicable bankruptcy, insolvency, moratorium or similar law affecting creditors’ rights generally; and (ii) rules of law governing specific performance, injunctive relief and other
equitable remedies. 
 SECTION 2.02 No Conflict; Required Filings and Consents. 
 (a) The execution and delivery of this Agreement and the grant of the Proxy to SendTec by the Stockholder do not, and the performance of
this Agreement and the grant of the Proxy to SendTec by the Stockholder will not: (i) conflict with or violate any statute, law, rule, regulation, order, judgment or decree applicable to the Stockholder or by which the Stockholder or any of the
Stockholder’s properties or assets is bound or affected; (ii) result in or constitute (with or without notice or lapse of time or both) any breach of or default under, or give to another party any right of termination, amendment,
acceleration or cancellation of, or result in the creation of any lien or encumbrance or restriction on any of the property or assets of the Stockholder pursuant to, any note, bond, mortgage, indenture, contract, agreement, lease, license, permit,
franchise or other instrument or obligation to which the Stockholder is a party or by which the Stockholder or any of the Stockholder’s properties or assets is bound or affected. There is no beneficiary or holder of a voting trust certificate
or other interest of any trust of which the Stockholder is a trustee whose consent is required for the execution and delivery of this Agreement or the consummation by the Stockholder of the transactions contemplated by this Agreement. 
 (b) The execution and delivery of this Agreement and the grant of the Proxy to SendTec by the Stockholder do not, and the performance of
this Agreement and the grant of the Proxy to SendTec by the Stockholder will not, require any consent, approval, authorization or permit of, or filing with or notification to, any third party or any governmental or regulatory authority, domestic or
foreign, except where the failure to obtain such consents, approvals, authorizations or permits, or to make such filings or notifications, could not prevent or materially delay the performance by the Stockholder of the Stockholder’s obligations
under this Agreement. The Stockholder does not have any understanding in effect with respect to the voting or transfer of any Shares, other than any right of repurchase granted to SendTec. 
 (c) If the Stockholder is a natural person and is married, and the Stockholder’s Shares constitute community property or otherwise
need spousal or other approval for this Agreement to be legal, valid and binding on the Stockholder, this Agreement has been duly authorized, executed and delivered by, and constitutes a valid and binding agreement of, the Stockholder’s spouse,
enforceable against such spouse in accordance with its terms. 

 SECTION 2.03 Title to Shares. As of the date of this Agreement, the Stockholder is the record or
beneficial owner of the Shares free and clear of all liens, encumbrances, claims, proxies or voting restrictions other than pursuant to this Agreement. The shares of Common Stock and Series B Preferred Stock, including the options, warrants or other
rights to acquire such stock, set forth on Exhibit A or Exhibit B (as applicable) to this Agreement, are all of the securities of SendTec owned, directly or indirectly, of record or beneficially by the Stockholder on the date of this Agreement.

 SECTION 2.04 Accuracy of Representations. The representations and warranties contained in this Agreement are accurate in all
respects as of the date of this Agreement, will be accurate in all respects at all times until termination of this Agreement and will be accurate in all respects as of the date of the consummation of the Recapitalization Agreement as if made on that
date. 
 ARTICLE III 
 FURTHER ASSURANCES 
 From time to time and without additional consideration, the parties hereto shall execute and deliver,
or cause to be executed and delivered, such additional transfers, assignments, endorsements, proxies, consents and other instruments, and shall take such further actions, as SendTec may reasonably request for the purpose of carrying out and
furthering the intent of this Agreement. 
 ARTICLE IV 
 GENERAL PROVISIONS 
 SECTION 4.01 Entire Agreement; Amendments. This Agreement, the
Recapitalization Agreement and the other agreements referred to in this Agreement and therein constitute the entire agreement of the parties and supersede all prior agreements and undertakings, both written and oral, between the parties with respect
to the subject matter of this Agreement. This Agreement may not be amended or modified except in an instrument in writing signed by, or on behalf of, the parties to this Agreement. In the event of any conflict between the provisions of this
Agreement and those of the Recapitalization Agreement, the provisions of the Recapitalization Agreement shall prevail. Nothing in this Agreement shall be construed to restrict any right a Stockholder may otherwise have to transfer its Shares.

 SECTION 4.02 Survival of Representations and Warranties. All representations and warranties made by the Stockholders in this
Agreement shall survive any termination of the Recapitalization Agreement and this Agreement in accordance with the terms of the Recapitalization Agreement and the Purchase Agreement referenced therein. 
 SECTION 4.03 Assignment. The provisions of this Agreement shall be binding upon and inure to the benefit of the parties to this Agreement and
their respective successors and permitted assigns; provided that any assignment, delegation or attempted transfer of any rights, interests or obligations under this Agreement by any Stockholder without the prior written consent of SendTec shall be
void. 
 SECTION 4.04 Notices. All notices and other communications given or made pursuant to this
Agreement shall be in writing and shall be deemed effectively given: (i) upon personal delivery to the party to be notified, (ii) when sent by confirmed facsimile if sent during normal business hours of the recipient; if not, then on the
next business day, (iii) five (5) days after having been sent by registered or certified mail, return receipt requested, postage prepaid, or (iv) one (1) day after deposit with a nationally recognized overnight courier,
specifying next day delivery, with written verification of receipt. All communications shall be sent to the respective parties at the following addresses (or at such other addresses as shall be specified by notice given in accordance with this
Section 4.06): 

 if to SendTec: 
 877 Executive Center Drive West, Suite 300 
 St. Petersburg, Florida 33702 
 Attention: Donald Gould, CFO 
 Facsimile No.: 727-576-4864 
 with copies to: 
 Holland & Knight, LLP 
 100 North Tampa Street, Suite 4100 
 Tampa, Florida 33609 
 Attention: Robert J. Grammig, Esq. 
 Facsimile: 813-229-0134 
 If to a Stockholder, to the address specified on Exhibit A or Exhibit B, as applicable 
 SECTION 4.05
Headings. The headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement. 
 SECTION 4.06 Severability. If any term or other provision of this Agreement is invalid, illegal or incapable of being enforced by any rule of law or public policy, all other
conditions and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal substance of the transactions contemplated by this Agreement is not affected in any manner materially adverse to any
party. Upon such determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties to this Agreement shall negotiate in good faith to modify this Agreement so as to effect the original intent of the
parties as closely as possible to the fullest extent permitted by applicable law in an acceptable manner. 
 SECTION 4.07 Specific
Performance. The parties agree that irreparable damage would occur in the event that any of the provisions of this Agreement is not performed in accordance with its specific terms or is otherwise breached. The Stockholders agree that, in the
event of any breach or threatened breach by any Stockholder of any covenant or obligation contained in this Agreement, SendTec shall be entitled (in addition to any other remedy that may be available to it, including monetary damages) to seek and
obtain (a) a decree or order of specific performance to enforce against such Stockholder the observance and performance of such covenant or obligation, and (b) an injunction restraining such breach or threatened breach. The Stockholders
further agree that neither SendTec nor any other party shall be required to obtain, furnish or post any bond or similar instrument in connection with or as a condition to obtaining any remedy referred to in this Section 4.09, and the
Stockholders irrevocably waive any right he, she or it may have to require the obtaining, furnishing or posting of any such bond or similar instrument. 
 SECTION 4.08 Governing Law. This Agreement shall be governed by, and construed in accordance with, the laws of the State of Delaware applicable to contracts executed in and to be performed in that state without
regard to any conflicts of laws. 
 SECTION 4.09 No Waiver. No failure or delay by any party in exercising any right, power or
privilege under this Agreement shall operate as a waiver thereof, nor shall any single or partial exercise thereof preclude any other or further exercise thereof or the exercise of any other right, power or privilege. SendTec shall not be deemed to
have waived any claim available to it arising out of this Agreement, or any right, power or privilege under this Agreement, unless the waiver is expressly set forth in writing duly executed and delivered on behalf of SendTec. The rights and remedies
in this Agreement provided shall be cumulative and not exclusive of any rights or remedies provided by law. 
 SECTION 4.10
Counterparts. This Agreement may be executed in two or more counterparts, and by the different parties to this Agreement in separate counterparts, each of which when executed shall be deemed to be an original but all of which taken together
shall constitute one and the same agreement. 
 [Signatures to Follow] 

 IN WITNESS WHEREOF, each of SendTec and the Stockholders have executed or has caused this
Agreement to be executed by their respective duly authorized officers as of the date first written above. 
  

			
	SENDTEC, INC. 
		
	By:	 	 
	Name:	 	 
	Title:	 	 
	
	MANAGEMENT STOCKHOLDERS:
	
	 
	Paul Soltoff
	
	 
	Eric Obeck
	
	 
	Donald Gould

			
	DEBENTURE STOCKHOLDERS:
	
	LB I GROUP INC. 
		
	By:	 	 
	Name:	 	 
	Title:	 	 
	
	ALEXANDRA GLOBAL MASTER FUND, LTD.
		
	By:	 	 
	Name:	 	 
	Title:	 	 
	
	CAMOFI MASTER LDC 
		
	By:	 	 
	Name:	 	 
	Title:	 	 
	
	JGB CAPITAL, LP 
		
	By:	 	 
	Name:	 	 
	Title:	 	 
	
	FURSA MASTER GLOBAL EVENT DRIVEN FUND L.P. 
		
	By:	 	 
	Name:	 	 
	Title:	 	 
	
	PALISADES MASTER FUND LP 
		
	By:	 	 
	Name:	 	 
	Title:	 	 
	
	PORTSIDE GROWTH AND OPPORTUNITY FUND 
		
	By:	 	 
	Name:	 	 
	Title:	 	 

			
		
	By:	 	 
	Name:	 	 
	Title:	 	 
	
	 
	Mark Salter
	
	SDS CAPITAL GROUP SPC LTD. 
		
	By:	 	 
	Name:	 	 
	Title:	 	 
	
	RHP MASTER FUND, LTD. 
		
	By:	 	 
	Name:	 	 
	Title:	 	 

 EXHIBIT A 
 MANAGEMENT STOCKHOLDERS 
 SHARES OWNED 
  

					
	 Name and address of the Stockholder
	  	Number of Shares of Common
Stock Owned Beneficially and of
Record	  	Number of Shares of Series
B Preferred Stock Owned
Beneficially and of Record
	 Paul Soltoff
 877 Executive Center Drive West, Suite 300
 St. Petersburg, Florida 33702
	  	3,341,276	  	-0-
	 Eric Obeck
 877 Executive Center Drive West, Suite 300
 St. Petersburg, Florida 33702
	  	2,788,487	  	-0-
	 Donald Gould
 877 Executive Center Drive West, Suite 300
 St. Petersburg, Florida 33702
	  	2,248,013	  	-0-

 EXHIBIT B 
 DEBENTURE STOCKHOLDERS 
 SHARES OWNED 
 INTENTIONALLY OMITTED 

 EXHIBIT C 
 BOARD OF DIRECTORS NOMINEES 
  

			
	COLUMN 1	  	COLUMN 2
		
	NOMINEE:	  	REPLACEMENT NOMINEE TO BE SELECTED BY:
		
	Vincent Addonisio	  	Management Stockholders
		
	Paul Soltoff	  	Management Stockholders
		
	Anthony Abate, and his successors as selected by the Management Stockholders	  	Management Stockholders
		
	Paul Dzera and Steve Marotta, and their successors as selected by the Debenture Stockholders	  	Debenture Stockholders

 EXHIBIT D 
 FORM OF MANAGEMENT STOCKHOLDER 
 IRREVOCABLE PROXY 
 The undersigned stockholder of SendTec, Inc. a Delaware corporation (“SendTec”), irrevocably (to the fullest extent permitted by law) appoints
Vincent Addonisio as the sole and exclusive lawful attorney-in-fact and proxy of the undersigned, with full power of substitution and resubstitution, to vote and exercise all voting and related rights (to the full extent that the undersigned is
entitled to do so) with respect to all of the shares of capital stock of SendTec that now are or hereafter may be beneficially owned by the undersigned, and any and all other shares or securities of SendTec issued or issuable in respect thereof on
or after the date of this Agreement (collectively, the “Shares”) in accordance with the terms of this Proxy. The Shares beneficially owned by the undersigned as of the date of this Proxy are listed on Exhibit A of the Voting Agreement
(defined below). Upon the undersigned’s execution of this Proxy, any and all prior proxies given by the undersigned with respect to any Shares are revoked and the undersigned agrees not to grant any subsequent proxies with respect to the Shares
for so long as the Voting Agreement (defined below) is in effect. 
 This Proxy is irrevocable (to the fullest extent permitted by law), is
coupled with an interest and is granted pursuant to that certain Voting Agreement of even date herewith between SendTec and the undersigned (the “Voting Agreement”), and is granted in consideration of SendTec entering into the
Recapitalization Agreement (the “Recapitalization Agreement”) of even date herewith, among SendTec, SendTec Acquisition Corp., a Delaware corporation, RelationServe Access, Inc., a Delaware corporation, Friendsand, Inc., a Delaware
corporation and the holders of the Original Debentures. The Recapitalization Agreement provides for the exchange of the Original Debentures into Series B Preferred of SendTec, subject to the terms and conditions set forth in the Recapitalization
Agreement and for certain rights and obligations of the parties from and after the date of the Recapitalization Agreement. 
 The
attorney-in-fact and proxy named above is authorized and empowered by the undersigned, for so long as the Voting Agreement remains in effect, to act as the undersigned’s true and lawful attorneys-in-fact and proxies to vote the Shares, and to
exercise all voting, consent and similar rights of the undersigned with respect to the Shares (including, without limitation, the power to execute and deliver in the undersigned’s name any consent, certificate or other document that may be
required by law) at every annual, special or adjourned meeting of stockholders of SendTec and in every written consent in lieu of such meeting in favor of the following:  
 consummation of the transactions contemplated pursuant to the Special Meeting of the Stockholders of SendTec approving the Stockholder Matters; and

 election of the persons identified on Exhibit C of the Voting Agreement to the Board of Directors of SendTec. 
 The attorney-in-fact and proxy named above may not exercise this Proxy on any other matter except as provided above. The undersigned may vote the Shares
on all other matters. Any obligation of the undersigned under this Agreement shall be binding upon the successors and assigns of the undersigned. 
 This Proxy is irrevocable (to the fullest extent permitted by law). This Proxy shall terminate, and be of no further force and effect, automatically upon the Expiration Date. 
 In witness whereof, the undersigned has made and entered into this Proxy as of the date set forth below. 
 Dated:                      , 2008 
  

			
		
	Signature of Stockholder:	 	 

			
		
	Print Name of Stockholder:	 	 

			
		
	 Print Name and Title of
 Authorized Officer (if applicable):
	 	 

 EXHIBIT E 
 FORM OF DEBENTURE STOCKHOLDER 
 IRREVOCABLE PROXY 
 The undersigned stockholder of SendTec, Inc. a Delaware corporation (“SendTec”), irrevocably (to the fullest extent permitted by law) appoints
Vincent Addonisio as the sole and exclusive lawful attorney-in-fact and proxy of the undersigned, with full power of substitution and resubstitution, to vote and exercise all voting and related rights (to the full extent that the undersigned is
entitled to do so) with respect to all of the shares of capital stock of SendTec that now are or hereafter may be beneficially owned by the undersigned, and any and all other shares or securities of SendTec issued or issuable in respect thereof on
or after the date of this Agreement (collectively, the “Shares”) in accordance with the terms of this Proxy. The Shares beneficially owned by the undersigned as of the date of this Proxy are listed on Exhibit A of the Voting Agreement
(defined below). Upon the undersigned’s execution of this Proxy, any and all prior proxies given by the undersigned with respect to any Shares are revoked and the undersigned agrees not to grant any subsequent proxies with respect to the Shares
for so long as the Voting Agreement (defined below) is in effect. 
 This Proxy is irrevocable (to the fullest extent permitted by law), is
coupled with an interest and is granted pursuant to that certain Voting Agreement of even date herewith between SendTec and the undersigned (the “Voting Agreement”), and is granted in consideration of SendTec entering into the
Recapitalization Agreement (the “Recapitalization Agreement”) of even date herewith, among SendTec, SendTec Acquisition Corp., a Delaware corporation, RelationServe Access, Inc., a Delaware corporation, Friendsand, Inc., a Delaware
corporation and the holders of the Original Debentures. The Recapitalization Agreement provides for the exchange of the Original Debentures into Series B Preferred of SendTec, subject to the terms and conditions set forth in the Recapitalization
Agreement and for certain rights and obligations of the parties from and after the date of the Recapitalization Agreement. 
 The
attorney-in-fact and proxy named above is authorized and empowered by the undersigned, for so long as the Voting Agreement remains in effect, to act as the undersigned’s true and lawful attorneys-in-fact and proxies to vote the Shares, and to
exercise all voting, consent and similar rights of the undersigned with respect to the Shares (including, without limitation, the power to execute and deliver in the undersigned’s name any consent, certificate or other document that may be
required by law) at every annual, special or adjourned meeting of stockholders of SendTec and in every written consent in lieu of such meeting in favor of the following: 
 (A) election of the persons identified on Exhibit C of the Voting Agreement to the Board of Directors of SendTec; and 
 (B) to the extent entitled to vote at the Special Meeting (as defined in the Voting Agreement) approving the Stockholder Matters. 
 The attorney-in-fact and proxy named above may not exercise this Proxy on any other matter except as provided above. The undersigned may vote the Shares
on all other matters. Any obligation of the undersigned under this Agreement shall be binding upon the successors and assigns of the undersigned. 
 This Proxy is irrevocable (to the fullest extent permitted by law). This Proxy shall terminate, and be of no further force and effect, automatically upon the Expiration Date. 
 In witness whereof, the undersigned has made and entered into this Proxy as of the date set forth below. 
 Dated:                      , 2008 
  

			
		
	Signature of Stockholder:	 	 

			
		
	Print Name of Stockholder:	 	 

			
		
	 Print Name and Title of
 Authorized Officer (if applicable):Form of Amendment to Recapitalization Agreement

 Exhibit 10.2 
 AMENDMENT TO RECAPITALIZATION AGREEMENT 
 THIS AMENDMENT TO RECAPITALIZATION AGREEMENT (the
“Amendment”) is dated as of August 22, 2008, among SendTec Acquisition Corp., a Delaware corporation (“STAC”), SendTec, Inc. (formerly known as RelationServe Media, Inc.), a Delaware corporation (the
“Company”), each Holder identified on the signature pages hereto (each, including its successors and assigns, a “Holder” and collectively the “Holders”), and Christiana Corporate Services, Inc., a
Delaware corporation, in its capacity as administrative agent for the Holders (together with its successors and assigns in such capacity, the “Agent”). 
 The parties entered into a Recapitalization Agreement dated March 25, 2008 (the “Recapitalization Agreement”). The parties now seek to amend the Recapitalization Agreement in accordance with the terms
hereof. 
 NOW, THEREFORE, in consideration of the foregoing and the promises contained herein, the parties agree as follows:

 1.    Defined Terms.    Any capitalized terms used but not defined herein shall have the
meanings set forth in the Recapitalization Agreement. 
 2.    Amendments to
Section 4.17.    The covenants set forth at Section 4.17(a) and Section 4.17(c) of the Recapitalization Agreement are hereby amended and replaced in their entirety with the following: 
 (a)    Within 90 days of the First Closing, in accordance with the terms and conditions of the Registration Rights Agreement, the
Company shall file a registration statement (the “New Registration Statement”) on Form S-3 or any successor or other appropriate forms that the Company is eligible to use under applicable regulations of the Commission, covering the
maximum number of shares permitted by the Commission. The Company shall use its best efforts to have the New Registration Statement declared effective by 150 days of the date of the First Closing. If the Commission does not permit the New
Registration Statement to cover all of the unregistered Underlying Shares and Warrant Shares in an amount equal to the Required Minimum (which may be evidenced by correspondence from the Commission to the Company in the form of one or more
“comment letters”), the Company will thereafter continue to use its best efforts to promptly file and have declared effective one or more additional and/or amended registration statements to the extent permitted by the Commission, until
the Required Minimum amount of Underlying Shares and Warrant Shares are registered with the Commission. The Concurrent Shares may be included in the New Registration Statement. 

 (c)    (1) If by September 30, 2008, the Form S-3 New Registration Statement
filed with the Commission on June 20, 2008, as amended to cover the maximum number of Underlying Shares and Warrant Shares permitted by the Commission (the “Initial Form S-3 Registration Statement”) is not declared effective, then
without duplicating any payments required pursuant to Subsection 4.17(c)(2) of this Agreement, the Company shall thereafter pay to the Holders liquidated damages in a per diem amount equal to: (i) one thirtieth of 1.5% of the principal value of
the portion of the Debentures into which the shares covered by the Initial Form S-3 Registration Statement are convertible, less the Stated Value of the issued and outstanding shares of Series B Preferred with respect to which the Underlying Shares
are subject to an effective registration statement, for such number of days during the first 30-day period following September 30, 2008 that the Initial Form S-3 Registration Statement is not declared effective by the Commission; and
(ii) one thirtieth of 1.0% of such amount for such number of days during each subsequent 30-day period thereafter that the Initial Form S-3 Registration Statement is not declared effective by the Commission; provided, however,
that liquidated damages shall (A) be pro-rated only for that portion of the Underlying Shares and Warrant Shares covered by the Initial Form S-3 Registration Statement, if any, not registered by September 30, 2008; and (B) shall not
in the aggregate exceed 18.0% of the amount set forth in Subsection 4.17(c)(1)(i) of this Agreement. Such payments shall be made within five (5) Trading Days following the end of the applicable 30-day period. Notwithstanding the foregoing, no
payment shall be due under this Subsection 4.17(c)(1) of this Agreement, and this Subsection 4.17(c)(1) shall no longer be effective, in the event that any payment shall be due under Subsection 4.17(c)(2) of this Agreement. 
 (2) If by the date the Commission permits the registration on Form S-3 of all of the Required Minimum of Underlying Shares and Warrant Shares (the
“Registration Date”), the number of Underlying Shares and Warrant Shares covered by an effective registration statement does not equal or exceed the Required Minimum, then the Company shall thereafter pay to the Holders liquidated damages
in a per diem amount equal to: (i) one thirtieth of 1.5% of the principal value of the Debentures set forth in the first Column of Schedule I hereto, “Aggregate Principal Amount of Original Debentures Outstanding,” less the
Stated Value of the issued and outstanding shares of Series B Preferred with respect to which the Underlying Shares are subject to an effective registration statement (collectively, the “Aggregate Amount”) for such number of days
during the first 30-day period following the Registration Date that the Required Minimum of Underlying Shares and Warrant Shares remain unregistered; and (ii) one thirtieth of 1.0% of such amount for such number of days during each subsequent
30-day period after the Registration Date that the 

  

 2 

 
Required Minimum of Underlying Shares and Warrant Shares remain unregistered; which amounts shall be pro-rated to the extent any such period is less than 30
days; provided, however, that liquidated damages shall (A) be pro-rated only for that portion of the Required Minimum of the Underlying Shares and Warrant Shares, if any, not registered by the Registration Date; and (B) shall
not in the aggregate exceed 18.0% of the Aggregate Amount. Such payments shall be made within five (5) Trading Days following the end of the applicable 30-day period. 
 3.    Waiver.    Subject to the terms of this Amendment, the Holders agree: (a) that the terms of
Section 4.17(c) of the Recapitalization Agreement as amended by this Amendment shall govern and control with respect to any penalty or amount owed by the Company with respect to its obligation to register the Required Minimum of Underlying
Shares and Warrant Shares; and (b) to waive any obligation of the Company to pay penalties or other amounts that otherwise would have been owed pursuant to Section 4.17(c) of the Recapitalization Agreement as initially set forth therein in
the event the number of Underlying Shares and Warrant Shares covered by an effective registration statement as of August 23, 2008 do not equal or exceed the Required Minimum. 
 4.    Governing Law.    This Amendment shall be governed by, and construed in accordance with, the laws of
the State of New York, excluding those laws relating to the resolution of conflicts between laws of different jurisdictions. 
 5.    Counterparts; Facsimile Signatures.    This Amendment may be signed in original counterparts and by facsimile transmission of signed counterparts, each of which shall be deemed an
original, in any number, no one of which need contain all of the signatures of the parties, and as many as such counterparts as shall together contain all of the signatures of the parties shall be deemed to constitute one and the same instrument.

  

 3 

 IN WITNESS WHEREOF, the parties have caused this Amendment to Recapitalization Agreement to be
duly executed by their respective authorized signatories as of the date first indicated above. 
  

			
	SENDTEC ACQUISITION CORP.
		
	By:	 	 
		 	Paul Soltoff, President
	
	SENDTEC, INC.
		
	By:	 	 
		 	Paul Soltoff, Chief Executive Officer
	
	RELATIONSERVE ACCESS, INC.
		
	By:	 	 
		 	Paul Soltoff, President
	
	FRIENDSAND, INC.
		
	By:	 	 
		 	Paul Soltoff, President
	
	CHRISTIANA CORPORATE SERVICES, INC.
		
	By:	 	 
		 	 Name:
 Title:

	
	 AGREED AND ACCEPTED:
  
 LB I GROUP INC.

			
	ALEXANDRA GLOBAL MASTER FUND, LTD.
		
	By:	 	 
		 	 Name:
 Title:

	
	CAMOFI MASTER LDC
		
	By:	 	 
		 	 Name:
 Title:

	
	JGB CAPITAL, LP
		
	By:	 	 
		 	 Name:
 Title:

	
	FURSA MASTER GLOBAL EVENT DRIVEN FUND L.P.
		
	By:	 	 
		 	 Name:
 Title:

			
	PALISADES MASTER FUND LP
		
	By:	 	 
		 	 Name:
 Title:

	
	PORTSIDE GROWTH AND OPPORTUNITY FUND
		
	By:	 	 
		 	 Name:
 Title:

		
	By:	 	 
		 	 Name:
 Title:

		
	By:	 	 
		 	Mark Salter
	
	 SDS CAPITAL GROUP
 SPC LTD.

		
	By:	 	 
		 	 Name:
 Title:

	
	RHP MASTER FUND, LTD.
		
	By:	 	 
		 	 Name:
 Title:

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00146-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00146-of-00352.parquet"}]]