Document:

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                        LIQUOR.COM ADVERTISING AGREEMENT

This Advertising Agreement dated as of March __, 2000 (the "Agreement") is
entered into by and between Seagram Americas, a division of Joseph E. Seagram &
Sons, Inc. ("SA"), located at 800 Third Avenue, New York, NY 10022, and
Liquor.com, Inc., doing business as Liquor.com. ("LC"), located at 4205 West
Irving Park Road, Chicago, IL 60641.

WHEREAS, LC owns and operates a commercial site on the World Wide Web located at
liquor.com (the "Site") which is dedicated to facilitating the retail sale by
licensed alcohol beverage retailers of alcohol beverage products and related
products and is desirous of obtaining SA's participation as an advertiser on the
Site:

WHEREAS, LC holds no alcohol beverage wholesale or retail licenses or permits of
any kind and represents that it requires no such permits or licenses to enable
it to own and operate the Site in the manner described and contemplated by the
Agreement;

WHEREAS, SA is engaged in the manufacture, distribution and marketing of alcohol
beverage products and desires to advertise its alcohol beverage products and
related products on the Site;

WHEREAS, LC and SA each desire to use for advertising and promotional purposes
the other party's consumer database of names and mailing or email addresses in
the manner and to the degree hereinafter described;

THEREFORE, SA and LC agree as follows:

1. THE SITE. LC shall create, maintain and be responsible for all text and
visual images which shall appear on the Site, other than text and visual images
provided by SA. LC expressly represents and covenants that all advertising, text
and visual images related to distilled spirits which are placed on the Site
shall fully comply with (i) the Code of Good Practice of the Distilled Spirits
Council of the United States, a copy of which is attached to the Agreement as
Exhibit I and made a part hereof and (ii) all applicable laws, regulations and
ordinances, including in particular all applicable alcohol beverage laws,
regulations and ordinances. LC further represents and covenants that all wine
and malt beverage advertising, text and visual images which are placed on the
Site shall fully comply with the advertising codes of good practice of the Beer
Institute or Wine Institute, respectively.

2. PRODUCT PLACEMENT ON THE SITE. SA shall receive "Category Exclusive"
positions in the Rum and North American Whisky ("NAW") categories, all as
specified below, on the Site. As a "Category Exclusive" advertiser, SA's Rum
and NAW brands, a current list of which is appended hereto as Exhibit 2,
shall appear identified by their respective brand logos on the Home Page of the
Site under the heading: "Your Brands Assembled Here for

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Easy Shopping" so that whenever a visitor clicks on a specific brand's logo,
he/she will automatically link to a specific Splash Page that will have been
created and submitted to LC by SA. One brand only from each category
identified in Exhibit 2 shall be represented as a storefront within any
thirty (30) day period. Should SA desire to rotate brands within the
category, SA shall be limited to one brand per month. SA shall create new
splash pages for each new brand at it cost, or reimburse LC its cost if LC is
required to create them. For purposes of the Agreement and the Site (i) the
Rum category shall be deemed to include all products designated as "Rum",
"Flavored Rum", "Spiced Rum", "Rum Liqueur", "Rum Specialty" and all similar
rum-based distilled spirits products, regardless of where produced and (ii)
the NAW category shall be deemed to include all products designated as
"Whiskey" or "Whisky", including "Flavored Whiskies," produced in either the
United States or Canada. For purposes of the Agreement, the Category
Exclusive shall receive key presence within the Storefront and Shop
Liquor.com applications. No other brand in the same category will have a
continuous presence on the home page or usurp the lead position in the
applicable category in the shopping application. Nothing in the Agreement
prohibits other brands in the category from being featured on the Site.

3. ADVERTISING ON THE SITE. SA shall receive the advertising and product
exposure opportunities described below on the Site for each brand group in which
it has received Category Exclusive status. It is the responsibility of SA to
advise LC at least sixty (60) days prior to the commencement date of any
particular exposure opportunity that it desires to utilize.

    a.   Five (5) Brand Banners six times per year for a total of 30

    b.   One (1) Primary Feature(1) six times per year

    c.   One (1) Secondary Feature(2) six times per year

    d.   One (1) Liquor.com Recommends Feature three times per year

    e.   One (1) Drink of the Week feature six times per year

    f.   One (1) Lead Article in LC's email newsletter six times per year

    g.   One (1) Guest Columnist article in LC's email newsletter six times per
      year

    h.   Dissemination by LC to its entire email database of an email
      communication to be developed by SA, subject to LC's reasonable
      approval as to content, three times per year.

----------
(1) A "Primary Feature" for purposes of the Agreement is a major feature that
appears on the Shop Liquor.com Home Page (size to be determined). An SA brand
will be entitled to six Primary Features annually. Each Primary Feature will
represent one brand or promotion and will appear for a period of thirty (30)
days. Primary Features may appear in June, August, October, November, December
and February.

(2) A "Secondary Feature" for purposes of the Agreement is an approximately 70 X
70 pixels feature that appears on the Shop Liquor.com Home Page. An SA brand
will be entitled to six Secondary Features annually. Each Secondary Feature will
represent one brand or promotion and will appear for a period of thirty (30)
days. Secondary Features may appear in May, July, September, December, January
and March.

<PAGE>

4. THE EFFECTIVE DATE. The Effective Date of the Agreement is May 1, 2000.

5. TERM AND TARGET NUMBERS. The Term of the Agreement shall be one year from
the Effective Date, provided that SA in its sole discretion may terminate the
Agreement effective on the ninth month anniversary of the Effective Date in
the event that the number of Unique Visitors, as hereinafter defined,
visiting the Site during the first nine months of the Term does not total at
least one million (1,000,000) (the "Initial Target Number"). For purposes of
the Agreement, the term Unique Visitors shall be defined by industry
standards (Web Matrix Standards). Alternatively, if the Initial Target Number
is not met during the first nine months after the Effective Date, SA in its
sole discretion may upon written notice to LC continue the Agreement but
postpone payment of the final payment of the Annual Fee, as hereinafter
defined, until the date thirty (30) days following its receipt of mutually
satisfactory evidence that the Initial Target Number has been achieved.
Furthermore, SA and LC agree that the Twelve Month Target Number for the
first twelve months of the Term is 4.4 million (4,400,000) Unique Visitors.
If the Twelve Month Target Number is not achieved by the twelve (12) month
anniversary of the Effective Date, SA in its sole discretion may terminate
the Agreement and, if the final payment of the Annual Fee has not yet become
payable in accordance with this section, SA's obligation to pay such final
payment of the Annual Fee shall be extinguished or, alternatively, in SA's
discretion, it may by written notice to LC extend the Term until the Twelve
Month Target Number is reached. In the event of such an extension SA shall
receive advertising rights on the Site during all months past the twelve
month anniversary of the Effective Date in accordance with Section 3 of the
Agreement on a pro-rata basis.

6. ANNUAL FEE. In consideration of the advertising rights being provided to it
under the Agreement, SA agrees to pay LC an Annual Fee of Three Hundred Thousand
Dollars ($300,000) in two equal installments as follows: (i) the sum of One
Hundred and Fifty Thousand Dollars ($150,000) shall be payable within fifteen
(15) days of the Effective Date and (ii) the sum of One Hundred and Fifty
Thousand Dollars ($150,000) shall be payable upon meeting of the Initial Target
Number. The obligation to pay the second installment may be postponed and/or
eliminated in accordance with the provisions of Section 5 of the Agreement.

7. ADDITIONAL TERMS. The parties agree to negotiate in good faith during the
twelfth month of the Term concerning the possible extension or renewal of their
relationship.

8. REPRESENTATION AND WARRANTIES. LC represents and warrants that it owns or
controls all right, title and interest to the Site and that it has authority to
enter into the Agreement and to fully perform all of its obligations hereunder.
LC further represents and warrants that its operation of the Site complies with
all applicable Federal, State and Local laws and regulations and that it will
adhere to all applicable Federal, State and Local laws and obligations in the
performance of its obligations under the Agreement.

9. TRADEMARK OWNERSHIP AND LICENSE. LC and SA shall retain all right, title and
interest in and to their respective trademarks, service marks and trade names
worldwide.

<PAGE>

LC acknowledges that the trademarks, trade names, logos, copyrights and all
other literary, artistic, proprietary rights and all other information provided
by SA pursuant to the Agreement are the sole and exclusive property of SA and LC
shall acquire no rights whatsoever therein by reason of the Agreement.

10. USE OF SA CONSUMER DATABASE. LC shall be entitled up to four (4) times
during the Term to access in the manner described hereinbelow SA's consumer
database for the purpose of sending a written communication to consumers. The
cumulative total of addresses to be sent LC's mailings shall not exceed one
million (1,000,000). With respect to each such mailing, LC shall coordinate with
SA which will have the mailing done through a lettershop of its choice at a
price to be billed directly from the lettershop to LC and to be paid directly by
LC to the lettershop. With respect to each such mailing SA shall have the right
of approval over all content of the mailing, which approval shall not be
unreasonably withheld. It is understood and agreed that references in the
mailings to any brands deemed by SA to be competitive with its brands shall be
minor in the context of each mailing as a whole. Recipients for each mailing
shall be selected by LC in coordination with SA in that SA shall enable LC to
make queries of the database by geocode to enable LC to select batches of names
in cities or markets of its choice.

11. INCLUSION OF LC MATERIAL IN SA MAILING. LC shall be entitled to include one
LC insert in one of SA's consumer mailings to SA's Crown Royal Canadian Whisky
consumer database during the Term. LC's insert shall be created and printed at
LC's sole expense, but its content shall be subject to SA's approval, which
shall not be unreasonably withheld.

12. WEB SITE LINKAGE. During the initial twelve (12) months of the Term, or
longer if SA in its sole discretion so determines, SA shall provide website
linkage from at least one of its brand websites to the Site. The first SA
brand website to be linked shall be the CAPTAIN MORGAN website and linkage
for such brand shall remain in place for a period of at least three (3)
months.

13. TERMINATION. Except as otherwise provided in Section 5 of the Agreement,
either party hereto may terminate the Agreement in the event that the other
party materially breaches the Agreement and such breach remains uncured for
thirty (30) days, or if either party is the subject of a bankruptcy filing which
is not dismissed within sixty (60) days, and/or if the Site is removed from the
World Wide Web and/or ceases operation for a period of at least two weeks. Upon
termination of the Agreement, the parties shall have no further obligation
between them, except (i) obligations with respect to confidentiality in
accordance with Section 8, which shall survive and (ii) in the event that the
Agreement is terminated through no fault of SA, SA shall be entitled to a refund
on a pro-rata basis of any portion of the Annual Fee it has paid hereunder.

14. CONFIDENTIALITY. The parties expressly acknowledge that all information
relating to both the existence of and the terms and conditions of the Agreement
and all information relating to the mailings referred to in Sections 6 and 7
shall be deemed confidential

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information and shall be maintained in confidence by the party to whom such
information is given. Neither party shall disclose any aspect of such
confidential information without the prior consent of the other party, which
consent shall not be unreasonably withheld. These confidentiality obligations of
the parties shall survive expiration or termination of the Agreement.

15. INDEMNITY. Each party shall indemnify the other party from third party
claims arising from the breach of any warranty, representation or covenant in
the Agreement. Each party disclaims all implied warranties.

16. ASSIGNMENT. The Agreement is not assignable by either party without the
prior written consent of the other party.

17. NOT A JOINT VENTURE. The parties hereto are neither partners nor joint
venturers and neither party shall have the power or authority to bind or
obligate the other in any way.

18. ENTIRE AGREEMENT. The Agreement constitutes the entire agreement between
the parties with respect to the subject matter hereof and no promise,
representation, warranty or covenant, whether written or oral, not included
in the Agreement has been made or should be relied on by either party. The
Agreement may not be modified except in writing and which is signed by both
parties.

AGREED TO AND ACCEPTED BY:

Liquor.com, Inc.                  Seagram Americas, a division of
                                  Joseph E. Seagram & Sons, Inc.

By: /s/ Gail P Zelitzky           By: /s/ Richard Shaw
   -----------------------           -------------------------

Name: GAIL P. ZELITZKY            Name: RICHARD SHAW
     ----------------------            ------------------------

Title: Chairman                   Title: Vice President-Marketing Communications
      ---------------------              ---------------------------------------
      4/24/00

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                                                                      EXHIBIT 1

                                                     CODE
                                                   OF GOOD
                                                   PRACTICE
                                                     FOR
                                              DISTILLED SPIRITS
                                                 ADVERTISING
                                                AND MARKETING

          DISTILLED
           SPIRITS
           COUNCIL
           OF THE
           UNITED                                            1998
           STATES                                 =========================
                                                  DISTILLED SPIRITS COUNCIL
   1250 EYE STREET, N.W.                          OF THE UNITED STATES, INC.
          SUITE 900
  WASHINGTON, D.C. 20005
       202/628-3544
http://www.discus.health.org

<PAGE>

                                    PREAMBLE

         The Distilled Spirits Council of the United States, Inc. (DISCUS) is
the national trade association representing producers and marketers of
distilled spirits sold in the United States. The members of DISCUS adopt this
Code of Good Practice as guidelines concerning the placement and content of
advertising and marketing materials. These guidelines have two overriding
principles: (1) to ensure responsible, tasteful, and dignified advertising
and marketing of distilled spirits to adult consumers who choose to drink and
(2) to avoid targeting advertising and marketing of distilled spirits to
individuals below the legal purchase age.

         The consumption of beverage alcohol products has played an accepted and
important role in the cultural and social traditions of both ancient and modern
society. DISCUS members take special pride in their products and their
commitment to promoting responsible consumption by those adults who choose to
drink. Nevertheless, it is the obligation of each consumer who chooses to drink
to enjoy beverage alcohol products in a responsible manner.

         The distilled spirits industry acknowledges the problems inherent in
abusive consumption of beverage alcohol, and DISCUS members remain committed to
combatting alcohol abuse. To that end, the industry has joined with government
and civic groups in efforts to encourage responsible use of beverage alcohol
products. DISCUS also actively supports informational, educational, research,
and treatment initiatives in an effort to better understand, prevent, and combat
abuse of its products.

<PAGE>

         The producers and marketers of distilled spirits encourage
responsible decision-making regarding drinking of beverage alcohol by adults,
and discourage abusive consumption of their products. The distilled spirits
industry urges that adults who choose to drink, do so responsibly. Towards
this end, DISCUS members pledge voluntarily to conduct their advertsing and
marketing practices in the United States in accordance with the provisions of
this Code. The provisions of the Code apply to every type of print and
electronic media, including the Internet and any other on-line communications,
used to advertise or market distilled spirits.

         DISCUS members recognize that it is not possible to cover every
eventuality and, therefore, agree to observe the spirit as well as the letter of
this Code. Questions about the interpretation of the Code, member companies'
compliance with the Code, and the application of its provisions are directed to
the Code Review Board of DISCUS.

                                       2

1.       Distilled spirits should not be advertised or marketed in any manner
         directed or primarily intended to appeal to persons below the legal
         purchase age.

2.       Distilled spirits advertising and marketing should not be placed in any
         communication intended to appeal primarily to individuals below the
         legal purchase age.

3.       Distilled spirits should not be advertised on college and university
         campuses or in college and university newspapers.

4.       Marketing activities for distilled spirits should not be conducted on
         college and university campuses except in licensed retail
         establishments located on such campuses.

5.       Distilled spirits advertising and marketing should not be specifically
         aimed at events where most of the audience is reasonably expected to be
         below the legal purchase age. Fixed distilled spirits advertising and
         marketing materials at facilities used primarily for adult-oriented
         events fall outside this guideline.

6.       Distilled spirits advertising should not be placed on any outdoor
         stationary location within five hundred (500) feet of an established
         place of worship or an elementary or secondary school except on a
         licensed premise.

                                       3
<PAGE>

                                UNDERAGE PERSONS

1.       Distilled spirits advertising and marketing materials are intended for
         adults of legal purchase age who choose to drink.

2.       The content of distilled spirits advertising and marketing materials
         should not be intended to appeal primarily to individuals below the
         legal purchase age.

3.       Distilled spirits advertising and marketing materials should not depict
         a child or portray objects, images, or cartoon figures that are popular
         predominantly with children.

4.       Distilled spirits advertising and marketing materials should not
         contain the name of or depict Santa Claus or any religious figure.

5.       Distilled spirits should not be advertised or marketed on the comic
         pages of newspapers, magazines, or other publications.

6.       Distilled spirits should not be advertised or promoted by any person
         who is below the legal purchase age or who is made to appear, through
         clothing or otherwise, to be below the legal purchase age.

                                        4

7.       Distilled spirits web sites should contain a reminder of the legal
         purchase age on such web pages as the home page, access sites for the
         purchase of distilled spirits or brand-logoed consumer merchandise,
         and access sites depicting consumption of beverage alcohol, for
         example, a "virtual bar".

8.       Distillers recognize the crucial role parents play in educating their
         children about the legal and responsible consumption of beverage
         alcohol. To enable parents who choose to prevent their children from
         accessing Internet web sites without their supervision, DISCUS will
         provide those parents and the manufacturers of parental control
         software upon request the web site address of each member company so
         that the parent or manufacturer can use this information.

                              SOCIAL RESPONSIBILITY

9.       Distilled spirits advertising and marketing materials should portray
         distilled spirits and drinkers in a responsible manner. These materials
         should not show a distilled spirits product being consumed abusively or
         irresponsibly.

10.      On-premise promotions sponsored by distillers should encourage
         responsible consumption by those adults who choose to drink and
         discourage activities that reward excessive/abusive consumption.

11.      Distilled spirits advertising and marketing materials should not
         promote the intoxicating effects of beverage alcohol consumption.

                                        5
<PAGE>

12.      Distilled spirits advertising and marketing materials should not
         contain any curative or therapeutic claim except as permitted by law.

13.      Distilled spirits advertising and marketing materials should contain no
         claims or representations that individuals can obtain social,
         professional, educational, or athletic success or status as a result of
         beverage alcohol consumption.

14.      Distilled spirits should not be advertised or marketed in any manner
         associated with abusive or violent relationships or situations.

15.      Distilled spirits advertising and marketing materials should not imply
         illegal activity of any kind.

16.      No distilled spirits advertising or marketing materials should portray
         distilled spirits being consumed by a person who is engaged in, or is
         immediately about to engage in, any activity that requires a high
         degree of alertness or physical coordination.

17.      No distilled spirits advertising or marketing activity should be
         associated with anti-social or dangerous behavior.

18.      Distilled spirits may be portrayed to be part of responsible personal
         and social experiences and activities, such as the depiction of persons
         in a social or romantic setting, persons who appear to be attractive or
         affluent, and persons who appear to be relaxing or in an enjoyable
         setting.

                                       5

                                  DRUNK DRIVING

19.      Driving while intoxicated is against the law. Distilled spirits
         advertising and marketing materials should not portray, encourage, or
         condone drunk driving.

                                 ALCOHOL CONTENT

20.      Distilled spirits advertising and marketing materials should not refer
         to alcohol content except in a straightforward and factual manner.

                                   GOOD TASTE

21.      No distilled spirits advertising or marketing materials should contain
         advertising copy or an illustration unless it is dignified, modest, and
         in good taste.

22.      No distilled spirits advertising or marketing materials should claim or
         depict sexual prowess as a result of beverage alcohol consumption.

23.      Distilled spirits advertising and marketing materials should not
         degrade the image, form, or status of women, men, or of any ethnic,
         minority, sexually-oriented, religious, or other group.

24.      Distilled spirits advertising and marketing materials should not employ
         religion or religious themes, nor should distilled spirits be
         advertised in publications devoted primarily to religious topics.

                                       7
<PAGE>

         There shall be established and maintained a Code Review Board, which
shall meet when necessary to consider complaints lodged by DISCUS members or
other interested parties.

         The Code Review Board shall be comprised of no less than five (5)
members in good standing of the Board of Directors of DISCUS. Each member shall
be elected by a majority vote of the Board of Directors.

         Findings of the majority of the members of the Code Review Board shall
be communicated promptly to the responsible advertiser and in appropriate
circumstances to all members of the Board of Directors of DISCUS.

                                       8

A FACT ABOUT ALCOHOL CONTENT:      [GRAPHIC]

<PAGE>

                                                                       EXHIBIT 2

                  RUM BRANDS AND NORTH AMERICAN WHISKEY BRANDS

RUM BRANDS

Captain Morgan Original Spiced Rum

Captain Morgan's Parrot Bay

Captain Morgan Silver Spiced Rum

Captain Morgan Private Stock

Myers's Original Dark Jamaican Rum

Myers's Platinum White Rum

NORTH AMERICAN WHISKY BRANDS

Bulleit Bourbon Whiskey

Crown Royal Canadian Whisky

Crown Royal Special Reserve Whisky

Canadian Hunter Canadian Whisky

Four Roses Blended Whiskey

Mount Royal Light

Seagram's 7 Crown American Blended Whiskey

Seagram's VO Blended Canadian Whisky

Seagram's VO Gold Blended Canadian Whisky<PAGE>

                                                                 EXHIBIT 10.12

                                   [LOGO]
                                [LETTERHEAD]

March 14, 2000

Mr. Ron Bloom
195 North Coconut Lane
Miami Beach, Florida 33139

Dear Mr. Bloom:

This Agreement confirms our understanding with regard to engaging
Whodoweknow.com and Ron Bloom (hereinafter collectively known as "the
Consultants"), as financial and strategic advisors to Liquor.com, Inc. (the
"Company" which, together with the Company's affiliates and any entity that
the Company or any of its affiliates may form to pursue any development or
transaction contemplated hereby, are collectively referred to herein as, the
"Group"). References herein to the Consultants shall relate to Van
Vandergrift as principle representative of Whodoweknow.com, as well as Ron
Bloom.

1.   The Consultants, in their capacity as financial and strategic advisors to
the Group, will perform such of the following financial and strategic
services as the Group may reasonably request during the term of the Agreement:

     (a)   working with senior management of the Group to strengthen the
           positioning and communications of the Group to its principal markets
           and potential investors, focusing on IR presentations, branding
           and messaging, and general development and improvement of business
           plans;

     (b)   facilitating introductions to qualified investors, with the aim of
           broadening the share base of the Group;

     (c)   providing advice and support to management in the raising of any
           additional capital that may be required in the future, through
           equity/debt issues, private placements or other means, and
           specifically helping with introductions that may lead to direct
           investments;

     (d)   working with the Group to reorganize its current investment
           alternatives, which may include review of the Group's convertible
           preferred agreements;

     (e)   keeping the Group abreast of developments within the sector vis a
           vis competitors, and bringing to the Group's attention any
           suitable direct investment, merger, acquisition,

<PAGE>

           partnership, or any other potentially beneficial opportunity about
           which Consultants may become aware;

     (f)   assisting with broker/investment bank introductions and helping to
           develop key communication points, including efforts to establish
           research coverage of the Group;

     (g)   advising the Group on financial PR, advertising and marketing
           matters and forwarding suggestions for an appropriate firm to act
           for the Group;

     (h)   utilizing a broad range of contacts both domestically and
           internationally to increase investor awareness of the Group; and

     (i)   assisting in broadening the number of market makers in the Group's
           securities.

2.   In consideration for the Consultants' rendition of the above-described
     services, the Company shall grant and deliver to the Consultants, divided
     between them in such manner as they shall designate:

     (a)   immediately upon the execution of this agreement, five year
           warrants to purchase 80,000 shares of the Company's common stock
           at an exercise price of $3.52 per share;

     (b)   on the first day of each month during the six month period
           commencing in April 2000, five year warrants to purchase 5,000
           shares of the Company's common stock at an exercise price of $3.52
           per share; and

     (c)   at the discretion of the Company's Chief Executive Officer, on or
           about October 1, 2000, five year warrants to purchase up to 30,000
           shares of the Company's common stock at an exercise price of $3.52
           per share. In the event that the employment of the Company's Chief
           Executive Officer shall be terminated for any reason on or before
           October 1, 2000, such warrants shall automatically be granted to
           Consultants on the date of such termination.

3.   The Consultants shall have, with respect to the shares of common stock
     issuable upon exercise of the warrants identified in Section 2 hereof,
     the same registration rights which were granted with respect to the
     common stock issuable upon conversion of the Series A Preferred Stock of
     the Company which is held by the Gem Group. Such registration rights are
     set forth in Annex A hereto.

4.   It shall be expressly understood that all services rendered by the
     Consultants hereunder will be on a best efforts basis, and that the
     warrants and other compensation delivered and/or paid pursuant to this
     Agreement shall not be withdrawn or cancelled by the Group at any time.

5.   In the event that the Company (i) raises capital through a private
     offering of debt, equity or convertible securities of the Company, or a
     parent, subsidiary or other affiliate of the Company; or (ii)
     effectuates a merger, acquisition, consolidation, reorganization,
     recapitalization, business combination or other transaction pursuant to
     which the Company acquires another entity subsequent to the date hereof
     and on or prior to one year from the

                                        2

<PAGE>

     date of termination in this Agreement, irrespective of any reason for
     such termination, and such capital formation transaction, merger,
     acquisition, consolidation, reorganization, recapitalization, business
     combination or other transaction is effectuated as a result of any
     introduction made by Mr. Bloom to the Company, then the Company hereby
     agrees to pay to Mr. Bloom the following cash consideration, which
     payment shall be due and payable, except as hereinbelow provided, in
     cash on the date of any such closing with respect thereto:

           5% of that portion of the total consideration which is less than or
           equal to $5,000,000; and

           3% of the balance, if any, of the total consideration which is in
           excess of $5,000,000.

In lieu of receiving the foregoing consideration in cash, if the Company so
requests, and Mr. Bloom grants such request, such consideration shall be paid
in the form of a five year warrant to purchase such number of shares of the
Company's common stock, and providing for such exercise price, registration
rights and other terms, as shall be acceptable to the parties.

     (a)   For purposes of this Agreement, "consideration" shall mean the
           total present value of all cash, securities, or other property (i)
           received by the Company at the closing of a transaction referred
           to above or to be received in the future by it with respect to
           such transaction (other than payments of interest or dividends);
           (ii) paid by the Company as part of the purchase price in
           connection with the acquisition of the (X) assets or (Y) stock
           (and any securities, including debt, options and warrants
           convertible into capital stock, or other rights to acquire such
           capital stock) by the Company or a wholly-owned subsidiary thereof
           of another company at the closing of a transaction referred to
           above or to be received in the future by such other company or its
           securityholders with respect to such transaction (other than
           payments of interest or dividends); (iii) to be received by the
           company's securityholders (other than optionees under the
           Company's employee stock plans) in the event of the merger of the
           Company into another entity where the Company is not the survivor;
           (iv) to be received by another company's securityholders (other
           than optionees under its employee stock plans) in the event such
           other company merges with the Company or an affiliate of the
           Company where such other company is not the survivor; and (v)
           transferred or contributed to a joint venture or similar joint
           enterprise or undertaking by the venturers within twelve months of
           the formation thereof or as specifically required under the
           controlling agreement among the venturers. In the event of any of
           the scenarios referred to in clauses (i) through (iv) above, the
           amount by which the assumption, directly or indirectly (by
           operation of law or otherwise), or any repayment of any long-term
           liabilities (liabilities maturing more than one (1) year after the
           consummation of the transaction) of the acquired or non-surviving
           entity exceeds its current assets on hand at closing, shall be
           considered consideration. In the event a transaction referred to
           above is consummated in one or more steps and/or the consideration
           payable with respect to such transaction shall be payable in
           installments, including without limitation, any additional
           consideration to be paid in any subsequent step in the
           transaction, all such amounts shall be included in the definition
           of consideration, and shall be due and payable as and when each
           such step is completed

                                          3

<PAGE>

           and/or each such installment is paid, whichever shall be
           applicable. For purposes of this paragraph 4, consideration is not
           deemed to include amounts paid (X) in connection with signing
           bonuses for employment contracts, and (Y) with respect to
           employment or consulting contracts or other contracts for services
           rendered or to be rendered to the extent the amount payable
           thereunder is the same as the amount to be paid prior to the
           transaction.

     (b)   If all or a portion of the consideration paid in the transaction
           is other than cash or securities, then the value of such non-cash
           consideration shall be the fair market value thereof on the date
           the transaction is consummated as mutually agreed upon in good
           faith by the Company and Consultants. If the parties cannot so
           agree, they shall jointly select an independent appraiser to
           determine such value. The decision of the independent appraiser
           shall be binding. The Company shall bear one half of the cost of
           such appraisal, and Consultants shall be responsible for the
           balance thereof. If such non-cash consideration consists of common
           stock, options, warrants or rights for which a public trading
           market existed prior to consummation of the transaction, then the
           value of such securities shall be determined by the average
           closing or last sales price for the ten (10) trading days prior to
           the consummation of the transaction; provided, however, that if
           such non-cash consideration consists of newly-issued, publicly
           traded common stock, options, warrants or rights for which no
           public trading market existed prior to the consummation of the
           transaction, then the value thereof shall be the average of the
           closing prices for the 20 trading days subsequent to the fifth
           trading day after the consummation of the transaction. In such
           event, the fee payable to Consultants pursuant hereto shall be
           paid on the 30th trading day subsequent to consummation of the
           transaction. If no public market exists for the common stock,
           options, warrants or rights issued in the transaction, then the
           value of such securities shall be as mutually agreed upon in good
           faith by the Company and Consultants. If such non-cash
           consideration consists of preferred stock or debt securities, then
           the value of such securities shall be the face or principal amount
           thereof unless it is mutually agreed upon in good faith by the
           Company and Consultants that the market value of such securities
           is different than the face value or principal amount of such
           securities, in which case the value of such securities will be the
           fair market value of such securities as mutually agreed upon in
           good faith by the Company and Consultants. If all or a portion of
           the consideration payable in connection with a transaction includes
           contingent future payments, then the Company shall pay Consultants
           any additional cash fee, determined in accordance with this
           paragraph 4, as, when, and if such contingent payments are paid.

     (c)   If the consideration to be paid is computed in any foreign
           currency, the value of such foreign currency for purposes hereof
           shall be converted into U.S. dollars at the prevailing exchange
           rate on the date or dates on which such consideration is paid.

6.   The Group hereby agrees to indemnify, defend and hold harmless each of
     the Consultants, their respective employees and consultants and their
     respective successors and assigns from and against any and all claims,
     damages, losses, liability, deficiencies, actions, suits or proceedings
     (collectively the "Losses") arising out of or resulting from: (i) any
     breach of a

                                         4

<PAGE>

     representation, or warranty by any member of the Group contained in this
     Agreement; or (ii) any activities or services performed hereunder by
     Consultants, unless such Losses were the result of the intentional
     misconduct or gross negligence of either of the Consultants or were the
     result of any information supplied by either of the Consultants; or
     (iii) any and all costs and expenses (including reasonable attorneys'
     and paralegals' fees) related to the foregoing, and as more fully
     described below. Consultants hereby agree to indemnify, defend and hold
     harmless each member of the Group, and their respective officers,
     directors and shareholders, and their respective successors and assigns
     from and against any and all Losses arising out of or resulting from (i)
     the intentional misconduct or gross negligence of either of the
     Consultants, unless such Losses were the result of any information
     supplied by any member of the Group; or (ii) any and all costs and
     expenses (including reasonable attorneys' and paralegals' fees) related
     to the foregoing, and as more fully described below.

     (a)   If either of the Consultants or any member of the Group (in each
           case, the "Indemnified Party") receives written notice of the
           commencement of any legal action, suit or proceeding with
           respect to which the any member of the Group or either of the
           Consultants (in each case, the "Indemnifying Party") is or may be
           obligated to provide indemnification pursuant to this Section 6,
           the Indemnified party shall, within thirty (30) days of the
           receipt of such written notice, give the Indemnifying Party
           written notice thereof (a "Claim Notice"). Failure to give such
           Claim Notice within such thirty (30) day period shall not
           constitute a waiver by the Indemnified Party of its right to
           indemnity hereunder with respect to such action, suit or
           proceeding if the Indemnifying Party is not materially adversely
           affected by such delay. Upon receipt by the Indemnifying Party of
           a Claim Notice from the Indemnified Party with respect to any
           claim for indemnification which is based upon a claim made by a
           third party ("Third Party Claim"), the Indemnifying Party may
           assume the defense of the Third Party Claim with counsel of its
           own choosing, as described below. The Indemnifying Party and the
           Indemnified party shall cooperate with each other in the defense
           of the Third Party Claim and shall furnish such records,
           information and testimony and attend all such conferences,
           discovery proceedings, hearings, trial and appeals as may be
           reasonably required in connection therewith. The Indemnified Party
           shall have the right to employ its own counsel in any such action,
           and the fees and expenses of such counsel shall be at the expense
           of the Indemnified Party unless the Indemnifying Party shall not
           have promptly employed counsel to assume the defense of the Third
           Party Claim, in which event such fees and expenses shall be borne
           solely by Indemnifying Party. The Indemnifying Party shall not
           satisfy or settle any Third Party Claim for which indemnification
           has been sought and is available hereunder, without the prior
           written consent of the Indemnified Party unless the Indemnified
           Party shall be given a full release from all parties in connection
           therewith. If the Indemnifying Party shall fail with reasonable
           promptness either to defend such Third Party Claim, the Indemnified
           Party may defend, satisfy or settle the Third Party Claim at the
           expense of the Indemnifying Party and the Indemnifying Party shall
           pay to the Indemnified Party the amount of any such Loss within
           ten (10) days after written demand therefor. The indemnification
           provisions hereunder shall survive the termination of this
           Agreement.

                                       5

<PAGE>

7.   Consultants agree that all non-public information pertaining to the
     prior, current or contemplated business of the Group are valuable and
     confidential assets of the Group. Such information shall include,
     without limitation, information relating to customer lists, bidding
     procedures, intellectual property, patents, trademarks, trade secrets,
     financing techniques and sources and such financial statements of the
     Group as are not available to the public. Consultants, and any of their
     officers, directors, employees, agents and shareholders shall hold all
     such information in trust and confidence for the Group and shall not use
     or disclose any such information for other than the benefit of the
     Group's business and shall be liable for damages incurred by the Group
     as a result of the use or disclosure of such information by Consultants,
     and any of their officers, directors, employees, agents or shareholders
     for any purpose other than the benefit of the Group's business, either
     during the term of the attached Agreement or after the termination or
     expiration thereof, except (i) where such information is publicly
     available or later becomes publicly available other than through a
     breach of this Agreement, or (ii) where such information is subsequently
     lawfully obtained by Consultants from a third party or parties who are
     not under an obligation of confidentiality to the Group, or (iii) if
     such information is known to Consultants prior to the execution of this
     Agreement, or (iv) as may be required by law. These confidentiality
     obligations shall survive termination of this Agreement.

8.   It is expressly understood and agreed that Consultants shall, at all
     times, act as independent contractors with respect to the Group and not
     as employees or agents of the Group, and nothing contained in the
     attached Agreement shall be construed to create a joint venture,
     partnership, association or other affiliation, or like relationship,
     among the parties. It is specifically agreed that the relationship is
     and shall remain that of independent parties to a contractual
     relationship and that Consultants shall have no right to bind the Group
     in any manner. In no event shall either party be liable for the debts or
     obligations of the other except as otherwise specifically provided in
     this Agreement.

9.   This Agreement shall be governed by the laws of New York and may be
     executed in counterparts, each of which together shall be considered a
     single document. This Agreement will terminate one year from the date
     hereof, unless amended in writing by the parties hereto on the same or
     similar terms. This Agreement may not be assigned by the Group without
     the prior written consent of Ron Bloom.

         (the balance of this page has been left blank intentionally)

                                     6

<PAGE>

We are pleased to offer this engagement and look forward to you supplying
your services as a financial and strategic advisor to the Group. Please
confirm that the foregoing is in accordance with your understanding by
signing and returning to us the enclosed duplicate of this Agreement, which
shall thereupon constitute a binding Agreement between the Group and the
Consultants.

Very truly yours,

/s/ Steve Olsher

Steve Olsher
President

By:    /s/ Steve Olsher
  --------------------------
Name:  Steve Olsher
Title: President

/s/ Ron Bloom
------------------------------
          Ron Bloom

Whodoweknow.com

By: /s/ John Vandegrift
  -----------------------------
Name:  John Vandegrift
Title:  Founding Partner

                                          7

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