Document:

EX-4.10

 Exhibit 4.10 
  

	 	•	 	 Exclusive Technology Consulting and Services Agreement / Exclusive Business Cooperation Agreement (the
“Exclusive Services Agreement”) 

 Parties: 

 

	(1)	 An applicable PRC Subsidiary; and 

 

	(2)	 an applicable Consolidated Entity. 

Key Terms: 
  

	(1)	 During the term of the Exclusive Services Agreement, the PRC Subsidiary shall, as the exclusive technology
consulting and services provider of the Consolidated Entity, provide the exclusive technology consulting and services, among other things, the maintenance of servers, software development and upgrade, design of advertisements, e-commerce technical services, data analysis, customers management, human resources management, information consulting, information collection and market survey, training and other information consulting and
technology services, etc.. 

 The Consolidated Entity agrees to accept the exclusive technology consulting and services
provided by the PRC Subsidiary and further agrees that, during the term of such agreement, without the prior written consent of the PRC Subsidiary, it shall not, (i) accept any similar technology consulting and services provided by any third
party, or (ii) enter into cooperation relationship with any third party with respect to the services provided under such agreement. Under the Exclusive Services Agreements regarding several Consolidated Entities, the PRC Subsidiary has
additional right to designate a third-party to provide such technology consulting and services. 
  

	(2)	 Both parties agree to calculate and pay the fees for exclusive technology consulting and services (the
“Fee”) in accordance with the Exclusive Services Agreement. Under the Exclusive Services Agreements entered into by and between several PRC Subsidiaries and their corresponding Consolidated Entities, the PRC Subsidiary is
entitled to adjust and amend the method of calculation and payment from time to time at its sole discretion without the consent of the Consolidated Entity. In addition, the Consolidated Entity’s shareholder(s) shall pledge the equity interests
of the Consolidated Entity in favor of the PRC Subsidiary for securing the payment of the Fees under such agreement. 

  

	(3)	 The PRC Subsidiary shall be the sole owner of any intellectual property obtained through the research and
development by the PRC Subsidiary and any derivative rights arising from the performance of this Agreement or any other agreement reached by both parties, including, but not limited to, patent

  
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application rights, copyrights or other intellectual property rights of the software, technical documents and materials and the right to license or transfer such intellectual properties, etc.
During the term of the Exclusive Services Agreement, if the Consolidated Entity needs to use the PRC Subsidiary’s software program, system or other intellectual properties, both parties shall sign a separate agreement to specify the scope,
method and fee of such license. Under the Exclusive Services Agreements regarding several Consolidated Entities, the Consolidated Entity shall ensure that the intellectual property obtained pursuant to such Exclusive Services Agreement shall not
infringe any third party’s intellectual property or other legal rights. 

  

	(4)	 Under some Exclusive Services Agreements, the agreement will be in effect for an unlimited term until the term
of business of one party expires and extension is denied by the relevant approval authorities. For other Exclusive Services Agreements, the agreement will be in effect for a long period of time, such as 10 years or 20 years, and will be extended at
the sole discretion of the PRC Subsidiary. 

  
 2EX-4.11

 Exhibit 4.11 
  

	 	•	 	 Operation Agreement  

Parties: 
  

	(1)	 An applicable PRC Subsidiary; 

 

	(2)	 an applicable Consolidated Entity; and 

 

	(3)	 each shareholder(s) of such Consolidated Entity (each a “Nominee Shareholder”).

 Key Terms: 
  

	(1)	 Subject to compliance with the relevant provisions under the Operation Agreement by the Consolidated Entity,
the PRC Subsidiary agrees, to be a guarantor of the Consolidated Entity in relation to the Consolidated Entity’s due performance of its obligations under the contracts, agreements or transactions entered into between such Consolidated Entity
and any third party in connection with the Consolidated Entity’s business and operations. As counter-guarantee, the Consolidated Entity agrees to pledge all the accounts receivable generated in its operations and mortgage all of its assets in
favor of the PRC Subsidiary. In furtherance of the aforesaid guarantee arrangement, the PRC Subsidiary may, to the extent as necessary, enter into a written guarantee contract with the creditor of the Consolidated Entity to specify the surety
obligation of the PRC Subsidiary. The Consolidated Entity and the Nominee Shareholder(s) shall take all necessary actions to carry out the counter-guarantee arrangement with the PRC Subsidiary, including, but not limited to, executing the relevant
documents and filing the relevant registrations. 

  

	(2)	 In consideration of the requirements of item (1) above and to ensure the performance of the various
business agreements between the PRC Subsidiary and the Consolidated Entity and the payment by the Consolidated Entity of the amounts payable to the PRC Subsidiary thereunder, the Consolidated Entity and the Nominee Shareholder(s) jointly and
severally agree that, without the PRC Subsidiary’s prior written consent, the Consolidated Entity shall not engage in any transaction that may materially affect its assets, liabilities, rights or operations (except that the Consolidated Entity
may, in the ordinary course of its business, enter into business contracts or agreements, sell or purchase assets and create liens in favor of relevant counter parties as required by law.), including, but not limited to, the following:

  

	 	(i)	 To borrow money from any third party or assume any debt; 

 

	 	(ii)	 To sell to or acquire from any third party any asset or rights, including, but not limited to, any intellectual
property rights; 

  

	 	(iii)	 To provide guarantee for any third party with its assets or intellectual property rights as collaterals;

  
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	 	(iv)	 To assign to any third party its business contracts; 

 

	 	(v)	 To change or remove any director or senior management officer of the Consolidated Entity; or

  

	 	(vi)	 To conduct any business activities out of the ordinary business course of the Consolidated Entity.

  

	(3)	 In order to ensure the performance of the various business agreements between the PRC Subsidiary and the
Consolidated Entity and the payment by the Consolidated Entity of the amounts payable to the PRC Subsidiary thereunder, the Consolidated Entity and the Nominee Shareholder(s) jointly and severally agree to accept advices and guidance provided by the
PRC Subsidiary from time to time relating to its corporate governance, such as employment and dismissal of employees, appointment and removal of any director or other senior management officer, daily operations and management, and financial
management. 

  

	(4)	 Under some Operation Agreements, the agreement will be in effect for an unlimited term until the term of
business of one party expires and extension is denied by the relevant approval authorities. For other Exclusive Services Agreements, the agreement will be in effect for a long period of time, such as 10 years or 20 years, and will be extended at the
sole discretion of the PRC Subsidiary. 

  
 2EX-4.13

 Exhibit 4.13 
  

	 	•	 	 Proxy Agreement/Power of Attorney 

To effectuate the proxy arrangement regarding the shareholder rights of the Nominee Shareholders, the relevant parties entered into a specific proxy
agreement, or the Nominee Shareholder(s) issued a power of attorney to the PRC Subsidiary. 
  

	A.	 Proxy Agreement 

Parties: 
  

	 	(1)	 An Offshore Holding Company or its applicable PRC Subsidiary (as applicable) (for the purpose of the Proxy
Agreement, the “Authorized Party”); 

  

	 	(2)	 the Nominee Shareholder(s) of the applicable Consolidated Entity (for the purpose of the Proxy Agreement, the
“Authorizer”); and 

  

	 	(3)	 the Consolidated Entity itself, which is a signing party to the Exclusive Option Agreement regarding certain
Consolidated Entities. 

 Key Terms: 
  

	 	(1)	 The Authorizer agrees to irrevocably entrust the person designated by the Authorized Party to exercise on
his/her/its behalf all shareholder’s voting rights and other shareholder’s rights at the shareholders’ meeting of the applicable Consolidated Entity in accordance with PRC law and such Consolidated Entity’s articles of
association, including, but not limited to, with respect to (i) the sale or transfer of all or part of the Authorizer’s equity interests in such Consolidated Entity, (ii) convening, attending and holding shareholders’ meetings of
such Consolidated Entity, (iii) the appointment and election of the directors (or the executive director), supervisor, manager and other senior management officer of such Consolidated Entity, (iv) reviewing and approving the profit
distribution scheme and loss recovery scheme of such Consolidated Entity, (v) adoption of the merger with any other entity, separation, liquidation or change of the corporation form of such Consolidated Entity, (vi) approval of the
business and investment plan of such Consolidated Entity, (vii) amendment to such Consolidated Entity’s articles of association, and (viii) supervising the operation, putting forward the advice and inquiries, accessing and copying the
corporate documents of the Consolidated Entity (including, among others, such Consolidated Entity’s articles of association, shareholders resolutions, financial documents and business files). 

 

	 	(2)	 The Authorized Party agrees to designate a person to accept the entrustment by the Authorizer pursuant to the
Proxy Agreement, and such person shall represent the Authorizer in the exercise of such Authorizer’s voting rights and other shareholder rights pursuant to the Proxy Agreement. 

 

	 	(3)	 The Authorizer acknowledges that, regardless of the change of his/her equity

  
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interests in the Company, he/she/it shall entrust the person designated by the Authorized Party with all of his/her/its voting rights and other shareholder rights. 

 

	 	(4)	 The Authorizer acknowledges that if the Authorized Party withdraws the appointment of the relevant person to
whom the Authorizer has entrusted his/her voting rights and other shareholder rights, such Authorizer will withdraw his/her authorization for this person and authorize other persons designated by the Authorized Party to exercise his/her/its voting
rights and other shareholder’s rights at the shareholders’ meeting of the Consolidated Entity. 

  

	 	(5)	 Under some of the Proxy Agreements, the Authorized Party may request the Authorizer to issue a separate power
of attorney to further set forth the above authorization. 

  

	 	(6)	 The Proxy Agreement will be in effect for an unlimited term as long as the Authorizer holds any equity interest
in the Consolidated Entity. 

  

	B.	 Power of Attorney 

Shareholder(s) of certain Consolidated Entities issued a Power of Attorney which was accepted by the applicable PRC Subsidiary and acknowledged by such
Consolidated Entity. 
 Parties: 
  

	 	(1)	 the applicable Consolidated Entity; 

 

	 	(2)	 the Nominee Shareholder(s) of such Consolidated Entity (for the purpose of the Power of Attorney, the
“Authorizer”); and 

  

	 	(3)	 the applicable PRC Subsidiary (for the purpose of the Power of Attorney, the “Authorized
Party”). 

 Key Terms: 
  

	 	(1)	 The Authorized Party is authorized, as the Authorizer’s sole and exclusive agent and attorney, to act on
behalf of such Authorizer with respect to all rights and matters concerning the equity interests such Authorizer holds in the Consolidated Entity that (the “Authorizer’s Equity Interest”), including without limitation to:
(i) convening and attending shareholders’ meetings of the Consolidated Entity; (ii) exercising all of the shareholder’s rights and shareholder’s voting rights that the Authorizer is entitled to under the laws of China and
the articles of association of such Consolidated Entity; (iii) handling the sale, transfer, pledge or disposition of the Authorizer’s Equity Interest (in part or in whole), including without limitation executing all necessary equity
transfer documents and other documents for disposal of the Authorizer’s Equity Interest and fulfilling all necessary procedures; (iv) representing the Authorizer in executing any resolutions and minutes as a shareholder (and a director) of

  
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such Consolidated Entity; (v) nominating, electing, designating, appointing or removing on behalf of such Authorizer the legal representative, directors, supervisors, general managers, chief
executive officer and other senior management members of such Consolidated Entity; and (vi) approving the amendments to the company’s articles of association. Without written consent by the Authorized Party, the Authorizer has no right to
increase, decrease, transfer, pledge, or by any other manner to dispose or change the Authorizer’s Equity Interest. 

  

	 	(2)	 The Authorized Party shall have the power and authority to, on behalf of the Authorizer, execute all and any
supplementary agreements, ancillary documents, modifications, and/or amended and restated versions in relation to the contractual arrangements, by and among the Authorized Party, the Consolidated Entity and/or the Authorizer, and any documents and
agreements the Authorizer shall sign as required in the aforesaid contractual arrangements (including without limitation the “Equity Transfer Contract” as required under the Exclusive Option Agreement (as defined below)), and perform the
obligations under the aforesaid contractual arrangements. 

  

	 	(3)	 All the actions associated with the Authorizer’s Equity Interest conducted by the Authorized Party shall
be deemed as such Authorizer’s own actions, and all the documents related to the Authorizer Equity Interest executed by the Authorized Party shall be deemed to be executed by such Authorizer. The Authorizer shall acknowledge and ratify the
actions taken by the Authorized Party and the documents executed by the Authorized Party in relation to the Authorizer’s Equity Interest. 

  

	 	(4)	 The Authorizer agrees that the Authorized Party has the right to
re-authorize or assign one or multiple matters and its rights related to such matters under the Power of Attorney to any other person or entity at its own discretion and without obtaining the prior consent of
the Authorizer. If required by PRC laws, the Authorized Party shall designate a qualified PRC citizen to handle such matters and exercise such rights as set forth in the Power of Attorney. 

 

	 	(5)	 In the Power of Attorneys regarding certain Consolidated Entity, the Authorizer covenants to, during the terms
of the Power of Attorney and subject to the PRC laws, return and deliver the share dividend and any other assets that he/she/it receives from the distribution of the Consolidated Entity within three (3) days after he/she/it receives such
proceeds and assets. 

  

	 	(6)	 The Proxy Agreement will be in effect for an unlimited term as long as the Authorizer holds any equity interest
in the Consolidated Entity. 

  
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