Document:

AMENDED AND RESTATED EXECUTIVE EMPLOYMENT AGREEMENT

EXHIBIT 10.1

As Seen On TV, Inc.

AMENDED AND RESTATED EXECUTIVE EMPLOYMENT AGREEMENT

This Amended and Restated Executive Employment Agreement (the "Agreement"), by and among As Seen On TV, Inc., a Florida corporation ("Company") and Mark Ethier ("Employee"), is hereby entered into as of August 20, 2014, with effect from July 1, 2014 (the “Effective Date”), and amends and restates in its entirety the Executive Employment Agreement between Company and Employee dated as of July 1, 2014.

In consideration of the mutual promises, terms, covenants and conditions set forth herein and the performance of each, and for good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties, intending to be legally bound and to supersede all previous employment agreements, hereby agree as follows:

1.

EMPLOYMENT AND DUTIES.

(a)

Subject to the terms and conditions of this Agreement, the Company hereby employs Employee as President & Chief Operating Officer of the Company.  As such, Employee shall have responsibilities, duties and authority reasonably accorded to and expected of such position and will report directly to the Chief Executive Officer of the Company.  Employee hereby accepts this employment upon the terms and conditions herein contained and, subject to paragraph l(b) hereof, agrees to devote Employee's full business time, attention and efforts to promote and further the business of the Company.  Employee shall faithfully adhere to, execute and fulfill all policies established by the Company.

(b)

Employee shall not, during the term of his employment hereunder, be engaged in any other business activity pursued for gain, profit or other pecuniary advantage if such activity interferes with Employee's duties and responsibilities hereunder.  The foregoing limitations shall not be construed as prohibiting Employee from making personal investments in such form or manner as will neither require Employee's services in the operation or affairs of the companies or enterprises in which such investments are made not violate the terms of paragraph 3 hereof. The Company acknowledges that Employee has a continuing relationship to Home Shopping Network, Inc. whereby Employee is receiving severance compensation through September 30, 2014, but Employee has represented that such relationship does not prevent Employee from entering into this Agreement, or from fully complying with the terms hereof. 

2.

TERM.  The Company employs Employee for a period commencing on the Effective Date and ending on the third anniversary of the date hereof (the "Term"), subject to termination prior to such date pursuant to Section 6 hereof.  Sixty (60) days prior to the end of the Term (or any renewal term), either the Company or Employee may give notice to the other of its determination not to renew this Agreement.  If a notice of non-renewal is not delivered, this Agreement will automatically continue in effect for a successive two (2) year renewal term subject to termination prior to such date pursuant to Section 5 hereof.  If such notice of non-renewal is given by any 

party, then Employee's employment will terminate at the end of such term (or on such other date as the parties mutually agree).

3.

COMPENSATION.  For all services rendered by Employee, the Company shall compensate Employee as follows:

(a)

Base Salary.

The base salary payable hereunder to Employee shall equal $180,000 per year, payable on a regular basis in accordance with the Company's standard payroll procedures but not less than monthly, provided however, from the Effective Date until October 1, 2014, Employee shall be paid base salary at the reduced rate of $72,000/annum. In addition, on at least an annual basis, the Company's Board of Directors (the "Board"), together with the Compensation Committee of the Company's Board, if any, will review Employee's performance and may make additional increases to such base salary if, in its discretion, any such additional increase is warranted.

(b)

Executive Perquisites, Benefits, And Other Compensation.  Employee shall be entitled to receive additional benefits and compensation from the Company in such form and to such extent as specified below:

(i)

Payment of all premiums for coverage for Employee under health, hospitalization, disability, dental, life and other insurance plans that the Company may have in effect from time to time, to the extent permitted by law without triggering any penalties or taxes on either the Company or Employee under the Patient Protection and Affordable Care Act and/or Internal Revenue Code.  The benefits provided to Employee under this clause (i) shall be at least equal to such benefits provided to executives or employees in similar positions at the Company, and shall include Company-paid health insurance coverage for Employee’s family as required by the Patient Protection and Affordable Care Act.

(ii)

Reimbursement for all business travel and other out-of-pocket expenses reasonably incurred by Employee in the performance of Employee's services pursuant to this Agreement.  All reimbursable expenses shall be appropriately documented in reasonable detail by Employee upon submission of any request for reimbursement, and in a format and manner consistent with the Company's expense reporting policy.

(iii)

The Company shall provide Employee with other executive perquisites (including, but not limited to, participation in the Company's Long-Term Incentive Plan) as may be available to or deemed appropriate for Employee by the Board and participation in all other Company-wide employee benefits as available from time to time. Additionally, within thirty days following the Effective Date, upon Board approval, Employee shall receive a grant of restricted common stock of the Company equivalent to 4% of outstanding shares of the Company (on a fully diluted basis) at the time of grant. Unless Employee is terminated either pursuant to Paragraph 5 or consistent with the covenants of the Company's Long Term Incentive Plan, such restricted shares shall vest and be issued on the following schedule:

(1)  One Fourth (1/4th) of the total shares upon each of the first two anniversary dates of the Effective Date;

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(2)  One Half (1/2) of the total shares upon the 3rd anniversary date of the Effective Date.

Employee shall be entitled to 4 weeks of vacation per year in addition to all Federal and religious holidays.

(iv)

Bonus: On not less than an annual basis, the Board of Directors will determine whether the Company will pay you additional incentive bonus based on performance results, at the Board of Directors sole discretion.  Specifically, the Company has agreed to include Employee in the  Employee Bonus Plan, to be approved by the Board Compensation Committee for 2014, provided however, any annual bonus determined by the Board to be payable to Employee shall be equal to the product of multiplying such Employee bonus by 40%. Such bonus may be in the form of cash, stock options, restricted stock or stock equivalents, or any combination thereof, at the Board’s sole discretion, and consistent with the form of annual bonus paid to other executives at an organizational level reasonably equivalent to that of Employee.

4.

NON-COMPETITION AND NON-SOLICITATION.

(a)

Employee acknowledges that during the course of Employee's employment Employee will receive confidential and proprietary information from and concerning the Company.  Employee also acknowledges that the Company will make substantial investments in the development of the Company's goodwill and in Employee's professional development.  The capital expended to develop this goodwill directly benefits Employee and should continue to do so in the event that the relationship between the Company and Employee is terminated.  Likewise, the Company has conferred and will confer a direct economic benefit on Employee.  Employee agrees that the Company is entitled to protect these business interests and investments and to prevent Employee from using or taking advantage of the foregoing economic benefits to the Company's detriment.

(b)

Employee agrees that, except for services and duties performed for or on behalf of the Company according to this Agreement, Employee will not, during the period of Employee's employment with the Company, and for a period (the "Restricted Period") of one (1) years immediately following the termination of Employee's employment under this Agreement, for any reason whatsoever, directly or indirectly, for himself or on behalf of or in conjunction with any other person, persons, company, partnership, corporation, association, enterprise, venture or business of whatever nature:

(i)

engage, as an officer, director, shareholder, owner, partner, joint venturer, lender or in a managerial capacity, whether as an employee, independent contractor, agent, consultant or advisor or as a sales representative, or similar business in direct competition with those aspects of the business of the Company or any subsidiary of the Company, with which Employee has had any involvement, within United States of America, Canada and all other countries in which customers of the Company have access to the world wide web (the "Territory");

(ii)

solicit any person who is, at that time, or who has been within one (1) year prior to that time, an employee of the Company for the purpose or with the intent of enticing such employee away from or out of the employ of the Company;

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(iii)

solicit any person or entity which is, at that time, or which has been within one (1) year prior to that time, a customer, doctor, service provider or supplier of the Company for the purpose of soliciting or selling products or services in direct competition with those aspects of the business of the Company or any subsidiary of the Company with which Employee has had any involvement, within the Territory; or

(iv)

solicit any prospective acquisition candidate, on Employee's own behalf or on behalf of any competitor or potential competitor, which candidate was, to Employee's knowledge, either called upon by the Company or for which the Company made an acquisition analysis, for the purpose of acquiring such entity.  Notwithstanding the above, the foregoing covenant shall not be deemed to prohibit Employee from acquiring as an investment not more than five percent (5%) of the capital stock of a competing business, whose stock is traded on a national securities exchange or over-the-counter.

(c)

In recognition of the substantial nature of such potential damages and the difficulty of measuring economic losses to the Company as a result of a breach of the foregoing covenants, and because of the immediate and irreparable damage that could be caused to the Company for which they would have no other adequate remedy, Employee agrees that in the event of breach by Employee of the foregoing covenant, the Company shall be entitled to specific performance of this provision and co-injunctive and other equitable relief.

(d)

It is agreed by the parties that the foregoing covenants in this paragraph 4 impose a reasonable restraint on Employee in light of the activities and business of the Company on the date of the execution of this Agreement and the current plans of the Company and Employee that such covenants be construed and enforced in accordance with the changing activities, business and locations of the Company throughout the term of this Agreement, whether before or after the date of termination of the employment of Employee.

(e)

All of the covenants in this paragraph 4 shall be construed as an agreement independent of any other provision in this Agreement, and the existence of any claim or cause of action of Employee against the Company, whether predicated on this Agreement or otherwise, shall not constitute a defense to the enforcement by the Company of such covenants.  Further, this paragraph 4 shall survive the termination of this Agreement and the termination of Employee's employment with the Company.  It is specifically agreed that the period of two (2) years following termination of employment stated at the beginning of this paragraph 4, during which the agreements and covenants of Employee made in this paragraph 4 shall be effective, shall be computed by excluding from such computation any time during which Employee is in violation of any provision of this paragraph 4, and that such period shall terminate upon Company’s failure to pay its obligation pursuant to Section 5 below (which obligations shall remain payable regardless of the termination of this paragraph 4).

5.

TERMINATION; RIGHTS ON TERMINATION.  This Agreement and Employee's employment may be terminated by the Employer for any one of the following causes, with the applicable payment obligations in each case:

(a)

Death.  The death of Employee shall immediately terminate this Agreement with no severance compensation due to Employee's estate, heirs or other descendants or representatives.

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(b)

Disability.  If as a result of incapacity due to physical or mental illness or injury, Employee shall have been absent from Employee's full-time duties hereunder for three (3) consecutive months, then thirty (30) days after receiving written notice (which notice may occur before or after the end of three (3) month period, but which shall not be effective earlier than the last day of three (3) month period), the Company may terminate Employee's employment hereunder provided Employee is unable to resume Employee's full-time duties at the conclusion of such notice period.  Also, Employee may terminate Employee's employment hereunder if his health should become impaired to an extent that makes the continued performance of Employee's duties hereunder hazardous to Employee's physical or mental health or life, provided that Employee shall have furnished the Company with a written statement from a qualified doctor to such effect and provided, further, that, at the Company's request made within thirty (30) days of the date of such written statement, Employee shall submit to an examination by a doctor selected by the Company who is reasonably acceptable to Employee or Employee's doctor and such doctor shall have concurred in the conclusion of Employee's doctor.  In the event this Agreement is terminated as a result of Employee's disability at any time after one-half of the Term of this Agreement has expired, Employee shall receive from the Company Employee's base salary at the rate then in effect, payable at the Company's regular and customary intervals for the payment of salaries as then in effect, and outstanding but unvested stock, options, or stock equivalents will vest or accelerate immediately, will be the property of the estate, heirs or other descendants, and may be exercised pursuant to section 7 below.

(c)

Cause.  The Company may, in its sole and absolute discretion, terminate the employment of Employee hereunder immediately upon after delivery of written notice to Employee, or at such later time as the Company may specify in such notice, for "Cause." As used in this Agreement "Cause" includes, but is not limited to, the following: (1) Employee's willful and material breach of this Agreement; (2) Employee's gross negligence in the performance, or intentional nonperformance, (continuing for ten (10) days after receipt of written notice of need to cure) of any of Employee's material duties and responsibilities hereunder; (3) Employee's willful dishonesty or fraud in the business or affairs of the Company; (4) Employee's conviction of a felony crime; (5) chronic alcohol or illegal drug abuse by Employee; (6) Employee's willful injury to any independent contractor, employee or agent of the Company, or to any other person in the course of Employee's performance of services for the Company; (7) in the judgment of the Board of Directors, the Employee sexually harassing any employee, agent or contractor of the Company or committing any act which otherwise creates an offensive work environment for employees, agents or contractors of the Company; or (8) Employee's misappropriation of Company funds.

The Company shall not be limited to termination as a remedy for any damaging, injurious, improper or illegal act by Employee, but may also seek damages, injunction, or such other remedy as the Company may deem appropriate under the circumstances.  If Employee's employment is terminated for Cause, Employee agrees to vacate the Company's offices on or before the effective date of the termination and to return and deliver to the Company at such time all Company property.  In the event of a termination for Cause, as enumerated above, Employee shall have no right to any severance compensation.

(d)

Without Cause.  The Company may, without Cause, terminate this Agreement and Employee's employment, effective ninety (90) days after written notice is provided by the Company to Employee.  Employee may only be terminated without Cause by the Company during 

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the Term hereof if such termination is approved by a majority of the members of the Board.  Should Employee be terminated by the Company without Cause during the initial Term or any renewal term, Employee shall be entitled to receive from the Company severance equal to the remaining Term under this Agreement, giving effect any past renewals thereof, but without assuming any additional renewals, and all unvested stock, stock equivalents or stock options shall immediately vest in full and become free and clear of any Company-imposed restrictions.  The severance compensation shall be paid in accordance with the Company's standard payroll procedures but not less than monthly. In the event of termination in accordance with this Paragraph 5(d), Company will continue to provide the Company-paid insurance benefits set forth in Paragraph 3(b)(i) until the end of the term of the Agreement existing at the time of such Termination Without Cause.

If Employee resigns, Employee shall receive no severance compensation.

(e)

Termination Upon Change In Control.  Any termination of the Employee's employment by Company hereunder for any reason, with or without Cause, within 360 days after the occurrence of a "Change in Control" as specified in Section 5(e)(A) hereof, shall be deemed a termination “without Cause” and shall be treated as provided in paragraph (d) above.  In addition, and notwithstanding anything to the contrary herein, if Employee resigns within 360 days after the occurrence of a “Change in Control” as specified in Section 5(e)(A) hereof, such resignation shall be deemed a termination “without Cause” and shall be treated as provided in paragraph (d) above only if such resignation follows one of the following conditions which arises without Employee’s consent and which occurs in connection with or following the Change in Control: (i) a material diminution in the nature or scope of Employee’s responsibilities, duties, authority or compensation or (ii) the relocation of Employee’s principal place of business to a location that is in excess of 50 miles from Employee’s current place of business; provided, however, that Employee provides the Company (or its acquirer, if such resignation occurs after a Change in Control) with at least 30 days prior written notice of his intent to resign and the alleged violation(s) is not remedied within the 30-day period.

(A)

For purposes of this Agreement, a "Change in Control" shall mean:

(i)

The acquisition (other than by or from the Company), at any time after the date hereof, by any person, entity or "group" acquiring 51% or more of either the then outstanding shares of common stock or the combined voting power of the Company's then outstanding voting securities entitled to vote generally in the election of directors (together with such common stock, "Voting Securities"); or

(ii)

Approval by the shareholders of the Company of a reorganization, merger or consolidation with respect to which persons who were the shareholders of the Company immediately prior to such reorganization, merger or consolidation do not, immediately thereafter, own more than 51% of the combined voting power entitled to vote generally in the election of directors of the reorganized, merged or consolidated company's then outstanding voting securities.

(f)

Upon termination of this Agreement for any reason provided above, Employee shall be entitled to receive all compensation earned and all benefits and reimbursements due through the effective date of termination.  Additional compensation subsequent to termination, if any, will be 

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due and payable to Employee only to the extent and in the manner expressly provided above.  All other rights and obligations of the Company and Employee under this Agreement shall cease as of the effective date of termination, except that the Company's obligations under paragraph 10 hereof and Employee's obligations under paragraphs 4, 5, 8, 9 and 11 hereof shall survive such termination in accordance with their terms.  Further, unless Employee and the Company otherwise agree in writing, upon termination of this Agreement for any reason, Employee will immediately resign from all directors, officer or other positions held with the Company.

(g)

If termination of Employee's employment arises out of the Company's failure to pay Employee the amounts to which he is entitled under this Agreement or as a result of any other material breach of this Agreement by the Company, as determined pursuant to the provisions of paragraph 16 below, the Company shall pay all amounts and damages to which Employee may be entitled as a result of such breach, including interest thereon and all reasonable legal fees and expenses and other costs incurred by Employee to enforce Employee's rights hereunder.  Further, none of the provisions of paragraph 4 hereof shall apply in the event this Agreement is terminated as a result of a material breach by the Company.

6.

RESERVED.

7.

PURCHASE RIGHT ON EMPLOYEE'S STOCK AND OPTIONS.

Upon (i) death or retirement of Employee, or (ii) the Company's termination of Employee's employment with the Company by reason of Disability, Employee or next of kin will have (90) days to exercise any outstanding vested options.

8.

COMPANY PROPERTY; INVENTIONS.

(a)

All records, designs, patents, business plans, financial statements, manuals, memoranda, lists, and other property delivered to or compiled by Employee by or on behalf of the Company or their representatives, vendors, or customers which pertain to the business of the Company shall be and remain the property of the Company, as the case may be, and be subject at all times to their discretion and control.  Likewise, all correspondence, reports, records, charts, advertising materials, and other similar data pertaining to the business, activities, or future plans of the Company which is collected by Employee shall be delivered promptly to the Company without request by it upon termination of Employee's employment.

(b)

Employee shall disclose promptly to the Company any and all significant conceptions and ideas for inventions, improvements, and valuable discoveries, whether patentable or not, which are conceived or made by Employee, solely or jointly with another, during the period of employment, and which are directly related to the business or activities of the Company and which Employee conceives as a result of Employee's employment by the Company.  Employee hereby assigns and agrees to assign all of Employee's interests therein to the Company or its nominee.  Whenever requested to do so by the Company, Employee shall execute any and all applications, assignments, or other instruments that the Company shall deem necessary to apply for and obtain Letters Patent of the United States or any foreign country or to otherwise protect the Company's interest therein.

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9.

CONFIDENTIALITY AND PROPRIETARY INFORMATION.

(a)

Acknowledgement.  Employee acknowledges and agrees that in the course of rendering services to the Company and its customers, Employee will have access to and will become acquainted with confidential and proprietary information about the professional, business and financial affairs of the Company, its affiliates and its vendors, suppliers and customers, and that Employee may have contributed to or may in the future contribute to such information.  Employee further recognizes that Employee is being employed as a key employee, that the Company is engaged in a highly competitive business, and that the success of the Company in the marketplace and business depends upon its goodwill and reputation for integrity, quality and dependability.  Employee recognizes that in order to guard the legitimate interests of the Company it is necessary for the Company to protect all such confidential and proprietary information, goodwill and reputation.

(b)

Proprietary Information.  In the course of Employee's service to the Company, Employee may have access to confidential know-how, business documents or information, marketing data, client lists and trade secrets which are confidential.  Such information shall hereinafter be called "Proprietary Information" and shall include any and all items enumerated in the preceding sentence which come within the scope of the business activities of the Company as to which Employee has had or may have access, whether previously existing, now existing or arising hereafter, whether or not conceived or developed by others or by Employee alone or with others during the period of his service to the Company, and whether or not conceived or developed during regular working hours.  "Proprietary Information" shall not include any information which is in the public domain during the period of service by Employee or becomes public thereafter, provided such information is not in the public domain as a consequence of disclosure by Employee in violation of this Agreement.

(c)

Fiduciary Obligations.  Employee agrees and acknowledges that the Proprietary Information is of critical importance to the Company and a violation of this Section 8 will seriously and irreparably impair and damage the Company's business.  Employee therefore agrees, while he is an employee of the Company, and for a period of 1 year following termination of this Agreement, to keep all Proprietary Information strictly confidential.

(d)

Non-Disclosure.  Except as required by law or order of any court or governmental entity or in connection with the proper performance of his duties hereunder, Employee shall not disclose, directly or indirectly (except as required by law), any Proprietary Information to any person other than (a) the Company, (b) persons who are authorized employees of the Company at the time of such disclosure, (c) such other persons, including prospective investors or lenders, to whom Employee has been instructed to make disclosure by the Company's Board, or (d) Employee's counsel, so long as such counsel agrees to keep all Proprietary Information confidential (in the case of clauses (b) and (c), only to the extent required in the course of Employee's service to the Company).  Upon any termination of Employee's employment hereunder, Employee shall deliver to the Company all notes, letters, documents, tapes, discs, recorded data and records which may contain Proprietary Information which are then in Employee's possession or control and shall not retain, use, or make any copies, summaries or extracts thereof.

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10.

INDEMNIFICATION.  In the event Employee is made a party to any threatened, pending, or completed action, suit, or proceeding, whether civil, criminal, administrative, or investigative (other than an action by the Company against Employee), by reason of the fact that Employee is or was performing services under this Agreement or as a Director of the Company, then the Company shall indemnify Employee against all expenses (including reasonable attorneys' fees), judgments, fines, and amounts paid in settlement, as actually and reasonably incurred by Employee in connection therewith.  In the event that both Employee and the Company are made a party to the same third-party action, complaint, suit, or proceeding, the Company agrees to engage competent legal representation, and Employee agrees to use the same representation, provided that if counsel selected by the Company shall have a conflict of interest that prevents such counsel from representing Employee, Employee may engage separate counsel and the Company shall pay all reasonable attorneys' fees of such separate counsel.  Further, while Employee is expected at all times to use Employee's best efforts to faithfully discharge his duties under this Agreement, Employee cannot be held liable to the Company for errors or omissions made in good faith where Employee has not exhibited gross, willful and wanton negligence and misconduct or performed criminal and fraudulent acts which materially damage the business of the Company.

11.

REPRESENTATIONS OF EMPLOYEE.  Employee hereby represents and warrants to the Company that the execution of this Agreement by Employee and his employment by the Company and the performance of Employee's duties hereunder will not violate or be a breach of any agreement with a former employer, client, or any other person or entity.  Further, Employee agrees to indemnify the Company for any claim, including but not limited to attorneys' fees and expenses of investigation, by any such third party that such third party may now have or may hereafter come to have against the Company based upon or arising out of any noncompetition agreement, invention or secrecy agreement between Employee and such third party which was in existence as of the date of this Agreement.  

Employee has and will continue to truthfully disclose to the Company the following matters, whether occurring, at any time during the five (5) years immediately preceding the date of this Agreement or at any time during the term of this Agreement:

(1)

any criminal complaint, indictment or criminal proceeding related to the Company’s business in which Employee is named as a defendant, or not related to the Company’s business which in the reasonable opinion of Company’s general counsel would have a negative effect on the business or reputation of the Company;

(2)

any allegation, investigation, or proceeding, whether administrative, civil or criminal, against Employee by any licensing authority or industry association relating to the business of the Company; and

(3)

any allegation, investigation or proceeding, whether administrative, civil, or criminal, against Employee for violating professional ethics or standards, or engaging in illegal, immoral or other misconduct (of any nature or degree), relating to the business of the Company.

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12.

ASSIGNMENT; BINDING EFFECT.  This Agreement shall inure to the benefit of and be binding on Employee and the Company and Employee's and the Company's respective heirs, successors and assigns; provided, however, that Employee shall have no right to assign Employee's rights or duties under this contract to any other person.  In the event of the sale, merger or consolidation of the Company, Employee specifically agrees that the Company may assign the Company's rights and obligations hereunder to the Company's successor, assign or purchaser.  In addition, and in any event, the Company may, at any time, assign the Company's rights and obligations under this Agreement to any person that is an affiliate of the Company or to any person which, after any such assignment, employs at least 50% of the employees employed by the Company immediately prior to the assignment.

13.

COMPLETE AGREEMENT; AMENDMENTS.  This Agreement supersedes any other agreements or understandings, written or oral, among the Company and Employee, and Employee has no oral representations, understandings or agreements with the Company or any of its officers, directors, or representatives covering the same subject matter as this Agreement.  This written Agreement is the final, complete, and exclusive statement and expression of the agreement between the Company and Employee and of all the terms of this Agreement, and it cannot be varied, contradicted, or supplemented by evidence of any prior or contemporaneous oral or written agreements.  This written Agreement may not be later modified except by a written instrument signed by a duly authorized officer of the Company and Employee, and no term of this Agreement may be waived except by a written instrument signed by the party waiving the benefit of such term.

14.

NOTICE.  Whenever any notice is required hereunder, it shall be given in writing addressed as follows:

To the Company:

As Seen On TV, Inc.

14044 Icot Boulevard, Clearwater 

Clearwater, FL 33760

To Employee:

_____________________

_____________________

_____________________

Notice shall be deemed given and effective three (3) days after the deposit in the U.S. mail of a writing addressed as above and sent first class mail, certified, return receipt requested, or, in any other case, when actually received.  Either party may change the address for notice by notifying the other party of such change in accordance with this paragraph 14.

15.

SEVERABILITY.  If any portion of this Agreement is held invalid or inoperative, the other portions of this Agreement shall be deemed valid and operative and, so far as is reasonable and possible, effect shall be given to the intent manifested by the portion held invalid or inoperative.  Employee and the Company agree and acknowledge that the provisions of paragraphs 4 and 9 are material and of the essence to this Agreement.  If the scope of any restriction or covenant contained therein should be or become too broad or extensive to permit enforcement thereof to its fullest extent, then such restriction or covenant shall be enforced to the maximum extent permitted by law, and Employee hereby consents and agrees that (a) it is the parties intention and agreement that the covenants and restrictions contained therein be enforced as 

10

written, and (b) in the event a court of competent jurisdiction should determine that any restriction or covenant contained therein is too broad or extensive to permit enforcement thereof to its fullest extent, the scope of any such restriction or covenant may be modified accordingly in any judicial proceeding brought to enforce such restriction or covenant, but should be modified to permit enforcement of the restrictions and covenants contained herein to the maximum extent the court, in its judgment, will permit.

16.

ARBITRATION.  Any unresolved dispute or controversy arising under or in connection with this Agreement or Employee's employment with the Company (or any termination thereof) shall be settled exclusively by arbitration, conducted before a panel of three (3) arbitrators in Hillsborough County, Florida, in accordance with the rules of the American Arbitration Association then in effect.  A decision by a majority of the arbitration panel shall be final and binding.  Judgment may be entered on the arbitrators' award in any court having jurisdiction.  The Company shall pay the reasonable fees and expenses of any arbitration proceeding in connection with this Agreement.

17.

GOVERNING LAW.  This Agreement shall in all respects be construed according to the laws of the State of Florida.

18.

HEADINGS.  The paragraph headings herein are for reference purposes only and are not intended in any way to describe, interpret, define, or limit the extent or intent of the Agreement or of any part hereof.

19.

COUNTERPARTS.  This Agreement may be executed in counterparts, each of which shall be deemed an original and all of which together shall constitute but one and the same instrument.

IN WITNESS WHEREOF, the parties hereto have made and entered into this Agreement as of the date first above written.

			
	 
	The Company:

	 
	Infusion Brands International, Inc.

	 
	 
	 

	 
	By

	/S/ ROBERT DECECCO

	 
	Name: 

	ROBERT DECECCO

	 
	Title: 

	CEO

	 
	 
	 

	 
	 
	 

	 
	Employee:

	 
	 
	 

	 
	/S/ MARK ETHIER

	 
	Name: 

	MARK ETHIER

11EX-10.1

 Exhibit 10.1 

 
 

 
 GOOGLE SERVICES AGREEMENT 
 COMPANY INFORMATION 
 COMPANY: InfoSpace LLC

  

							
	 	  	 Business Contact:
	 	 Legal Contact:
	 	 Technical Contact:

	Name:	  	Mike Glover	 	Linda Schoemaker	 	Mike Glover
				
	Title:	  	President, InfoSpace	 	General Counsel	 	President, InfoSpace
				
	Address, City, State, Postal Code:	  	10900 NE 8th Street
 Suite 800
 Bellevue, WA 98004
	 	10900 NE 8th Street
 Suite 800
 Bellevue, WA 98004
	 	10900 NE 8th Street
 Suite 800
 Bellevue, WA 98004

				
	Phone:	  	425-201-8905	 		 	425-201-8905
				
	Fax:	  	425-201-6167	 	425-201-6167	 	425-201-6167
				
	Email:	  	mike.glover@infospace.com	 	linda.schoemaker@blucora.com	 	mike.glover@infospace.com

 TERM 

TERM: Starting on April 1, 2014 (“Effective Date”) and continuing through March 31, 2017 (inclusive). The parties may mutually
agree to extend the Term for an additional one year period by executing the amendment provided in Exhibit A. 
 SEARCH SERVICE

  

			
	 x WEBSEARCH SERVICE (“WS”)
	  	Search Fees
		
	 Sites approved for WS: See Exhibit B
  

Approved Client Applications for WS: See Exhibit B
	  	 [*]/1000 Requests for Search Results Sets on Syndicated Sites

 
 [*]/1000 Requests for Search Results Sets on Sites other
than Syndicated Sites

  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  

 ADVERTISING SERVICES 

 

					
	 x ADSENSE FOR SEARCH
(“AFS”)
	  	AFS Revenue Share
Percentage	  	AFS Deduction Percentage
	 Sites approved for AFS: See Exhibit B

 
 Approved Client Applications for AFS: See
Exhibit B
	  	See Exhibit C	  	See Exhibit C

 CURRENCY 
  

			
	  ̈ AUD

 ̈ CAD

 ̈ EUR

 ̈ GBP
	 	  ̈ JPY

 ̈ KRW

x USD

 ̈ Other

  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 2 

 This Google Services Agreement (“Agreement”) is entered into by Google Inc.
(“Google”) and InfoSpace LLC (“Company”) and is effective as of the Effective Date. 
 1. Definitions.
In this Agreement: 
 1.1. “Ad” means an individual advertisement provided through the applicable
Advertising Service. 
 1.2. “Ad Deduction” means, for each of the Advertising Services, for any period during
the Term, the Deduction Percentage (listed on the front pages of this Agreement) of Ad Revenues. 
 1.3. “Ad
Metasearch” means Company’s [*] on a Results Page. 
 1.4. “Ad Revenues” means, for any period
during the Term, revenues that are recognized by Google in connection with Company’s use of the applicable Advertising Service and attributed to Ads in that period. 
 1.5. “Ad Set” means a set of one or more Ads. 
 1.6.
“Advertising Services” means the advertising services provided by Google and selected on the front pages of this Agreement. 
 1.7. “Affiliate” of a party means any corporate entity that directly or indirectly controls, is controlled by or is under common control with that party. 

1.8. “Alternative Search Query” means a Request for AFS Ads as described in Exhibit D (Alternative Search Queries).

 1.9. “Approved Client Application” means any application, plug-in, helper, component or other executable
code that runs on a user’s computer and is approved by Google for the purpose of accessing a Service. 
 1.10.
“Brand Features” means each party’s trade names, trademarks, logos and other distinctive brand features. 

1.11. “Click [*]” means click [*] of Ads or Ad Sets on the Sites by Company. 

1.12. “Company Content” means any content served to End Users that is not provided by Google. 

1.13. “Confidential Information” means information disclosed by (or on behalf of) one party to the other party under
this Agreement that is marked as confidential or would normally be considered confidential under the circumstances in which it is presented. It does not include information that the recipient already knew, that becomes public through no fault
of the recipient, that was independently developed by the recipient, or that was lawfully given to the recipient by a third party. 
 1.14. “Desktop AFS Ads” are AFS Ads that are displayed in response to Search Queries submitted by End Users not using Mobile Devices or Tablet Devices. 

1.15. “End Users” means individual human end users of a Site or Approved Client Application. 

1.16. “Equivalent Ads” means any [*] Ads. Equivalent Ads are not Ads. 

 

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 3 

 1.17. “Equivalent Search Results” means any [*]. Equivalent Search Results
are not Search Results. 
 1.18. “Excite” means the Site located at the URL: www.excite.com. 

1.19. “Google Branding Guidelines” means the brand treatment guidelines applicable to the Services and located at the
following URL: http://www.google.com/wssynd/02brand.html (or a different URL Google may provide to Company from time to time). 
 1.20. “Google Program Guidelines” means the policy and implementation guidelines applicable to the Services and as provided by Google to Company from time to time. 

1.21. “Intellectual Property Rights” means all copyrights, moral rights, patent rights, trademarks, rights in or
relating to Confidential Information and any other intellectual property or similar rights (registered or unregistered) throughout the world. 
 1.22. “Mobile Devices” means mobile devices, as determined by Google in its sole discretion consistent with the mobile device definitions used by Google for advertiser reporting, pricing,
and feature serving. 
 1.23. “Net Ad Revenues” means, for each of the Advertising Services, for any period
during the Term, Ad Revenues for that period minus the Ad Deduction (if any) for that period. 
 1.24. “One-Year
Anniversary” means the one-year anniversary of the Effective Date. 
 1.25. “Request” means a request
from Company or an End User (as applicable) to Google for a Search Results Set and/or an Ad Set (as applicable). 
 1.26.
“Results” means Search Results Sets, Search Results, Ad Sets or Ads. 
 1.27. “Results Page”
means any Site page that contains any Results. 
 1.28. “Search Box” means a search box (or other means
approved by Google) for the purpose of sending search queries to Google as part of a Request. 
 1.29. “Search
Query” means (a) a text query entered and submitted into a Search Box on the Site or on an Approved Client Application by an End User; or (b) an Alternative Search Query. 

1.30. “Search Result” means an individual search result provided through the applicable Search Service. 

1.31. “Search Results Set” means a set of one or more Search Results. 

1.32. “Search Services” means the search services provided by Google and selected on the front pages of this Agreement.

 1.33. “Services” means the Advertising Services and/or Search Services (as applicable). 

1.34. “Site(s)” means the Web site(s) located at the URL(s) listed on the front pages of this Agreement, together with
the additional URL(s) approved by Google from time to time under subsection 9.3(a) below. 
 1.35.
“Subsyndicate” means the owner of a Syndicated Site or a Syndicated Approved Client Application. 
  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 4 

 1.36. “Syndicated Approved Client Application” means any Approved Client
Application that is not owned by Company or an Affiliate. 
 1.37. “Syndicated Property” means a Syndicated
Approved Client Application or a Syndicated Site. 
 1.38. “Syndicated Site” means any Site that is not owned
and operated by Company or an Affiliate. 
 1.39. “Tablet Devices” means tablet devices, as determined by
Google in its sole discretion consistent with the tablet device definitions used by Google for advertiser reporting, pricing, and feature serving. 
 1.40. “WS Metasearch” means Company’s [*] on a Results Page. 

1.41. “WS Service” means the Service provided by Google that returns text based algorithmic Search Results. 

2. Launch, Implementation and Maintenance of Services. 
 2.1. Launch. Company will not launch any implementation(s) of the Services into live use, including Alternative Search Query implementations, and such implementation(s) will not be payable by
Google, until Google has approved such implementation(s) in writing, which approval will not be unreasonably withheld or delayed. 
 2.2. Implementation and Maintenance. 
 (a) For the remainder of the Term,
Google will make available and Company may implement and maintain each of the Services on each of the Sites and Approved Client Applications, subject to Section 5 (Third Party Advertisements). For clarity, Company may not implement the Services
on a property that is not a Site or Approved Client Application, and if the Services are never launched on a property, then such property will not be considered a Site or Approved Client Application. For technical support from Google, Company (but
not a Subsyndicate) may contact Google at syndication-support@google.com (or such email address as Google may provide to Company from time to time). 
 (b) Company will ensure that with respect to every Site and Approved Client Application, except Excite, Syndicated Sites and Syndicated Approved Client Applications, Company: 

(i) is the technical and editorial decision maker in relation to each page, including Results Pages, and each Approved Client
Application on which the Services are implemented; and 
 (ii) has direct control over the way in which the Services are
implemented on each of those pages and Approved Client Applications. 
 (c) [*] 

(d) Company will ensure that the Services are implemented and maintained in accordance with: 

(i) the applicable Google Branding Guidelines; 
 (ii) the applicable Google Program Guidelines; and 
  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 5 

 (iii) Google technical protocols (if any) and any other technical requirements and
specifications applicable to the Services that are provided to Company by Google from time to time. 
 (e) For each AFS Request,
Company will request at least [*] Desktop AFS Ads. 
 (f) Subject to Section 2.6 (Search Queries from Mobile Devices and
Tablet Devices), Company will ensure that (i) every AFS Request is generated by a Search Query, and (ii) every AFS Request contains the Search Query that generated that Request, and (iii) every Search Result is generated by a Search
Query that has also generated an AFS Request. 
 (g) Subject to Section 2.6 (Search Queries from Mobile Devices and Tablet
Devices), Google will, upon receiving a Request sent in compliance with this Agreement, provide a Search Results Set and/or an Ad Set (as applicable) when available. Company will then display the Search Results Set and/or Ad Set (as applicable) on
the applicable Site. 
 (h) Company will ensure that at all times during the applicable Term, Company: 

(i) has a clearly labeled and easily accessible privacy policy in place relating to the Site(s) and Approved Client Application(s); and

 (ii) provides the End User with clear and comprehensive information about cookies and other information stored or accessed
on the End User’s device in connection with the Services, including information about End Users’ options for cookie management. 
 (i) Company will use commercially reasonable efforts to ensure that an End User gives consent to the storing and accessing of cookies and other information on the End User’s device in connection with
the Services where such consent is required by law. 
 (j) [*] 

(k) Every Site and Approved Client Application must implement either (i) the Search Service and the AFS Service together, or
(ii) the AFS Service alone, but may not implement the Search Service on a standalone basis. 
 2.3. Interspersing of
Results. 
 (a) Company may: 
 (i) for a period of one (1) year following the Effective Date, implement WS Metasearch and display [*]. 
 (ii) implement Ad Metasearch, provided that Company complies with [*]. 
 (b)
Company may not: 
 (i) remove or withhold any Search Query, except as set forth above in Section 2.2(j), 

(ii) edit, modify, filter or change the order of the information contained in any set of Search Results or Ads, except as set forth
above in this Section 2.3(a), or 
 (iii) reorder Search Results or Ads, or 

(iv) intersperse Search Results or Equivalent Search Results with Ads. 
  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 6 

 (c) Effective on the Effective Date, notwithstanding anything to the contrary in this
Section 2.3 or in this Agreement, Company will ensure that all implementations of AFS are migrated to Google’s AdSense Custom Search Ads protocol in accordance with the deadlines provided by Google to Company. 

2.4. Alternative Search Queries. 
 (a) Notwithstanding anything to the contrary in this Agreement, subject to Section 17.2(f), Company may implement Alternative Search Queries, subject to the terms of this Agreement and Exhibit D
(Alternative Search Queries). 
 (b) [*] 
 (c) [*] 
 2.5. [*] 

2.6. Search Queries from Mobile Devices or Tablet Devices. Notwithstanding Section 5 (Third Party Advertisements), for
Search Queries submitted by End Users using Mobile Devices or Tablet Devices, (a) Company will not be obligated to submit Requests for such Search Queries, and (b) Google will not be obligated to provide Search Results or Ads for such
Search Queries. 
 3. Policy and Compliance Obligations. 
 3.1. Policy Obligations. Unless otherwise explicitly stated in this Agreement, Company will not, and will not knowingly or negligently allow any third party to: 

(a) modify, obscure or prevent the display of all, or any part of, any Results; 

(b) edit, filter, truncate, append terms to or otherwise modify any Search Query; 

(c) implement any click tracking or other monitoring of Results [*]; 

(d) display any Results in pop-ups, pop-unders, exit windows, expanding buttons, animation or other similar methods; 

(e) interfere with the display of or frame any Results Page or any page accessed by clicking on any Results; 

(f) display any content between any Result that a user clicks on and the page accessed by clicking on such Result, or place any
interstitial content immediately before any Results Page containing any Results; 
 (g) enter into any type of co-branding,
white labeling or sub-syndication arrangement with any third party in connection with any Results or Ad revenue, except as provided in Section 8 of this Agreement; 
 (h) directly or indirectly, (i) offer incentives to End Users to generate impressions, Requests or clicks on Results, [*] (ii) fraudulently generate impressions, Requests or clicks on Results or
(iii) modify impressions, Requests or clicks on Results; 
 (i) “crawl”, “spider”, index or in any
non-transitory manner store or cache information obtained from the Services (including Results), [*]; 
 (j) except for content
provided by Google, display on any Site or Approved Client Application, any content that violates or encourages conduct that would violate the Google Program 
  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 7 

 
Guidelines, Google technical protocols and any other technical requirements and specifications applicable to the Services that are provided to Company by Google from time to time, subject to
Section 9.1 (Changes and Modifications – By Google); 
 (k) [*]; or 

(l) use the Services to directly or indirectly monetize error pages, unless expressly permitted by Google. Indirect monetization of error
pages includes, but is not limited to, having a search box or text links on error pages that resolve to pages containing Ads. Errors include, but are not limited to, DNS errors or HTTP response codes of types 3xx, 4xx, or 5xx. 

3.2. Compliance Obligations. Company will not knowingly or negligently allow any use of or access to the Services through
any Site or Approved Client Application that is not in compliance with the terms of this Agreement. Company will use commercially reasonable efforts to monitor for any such access or use and will, if any such access or use is detected, take all
reasonable steps requested by Google to disable this access or use. If Company is not in compliance with this Agreement and Company [*], Google may suspend provision of all (or any part of) the Services to the noncompliant Site or Approved Client
Application (as well as any other Sites or Approved Client Applications on the same client ID as the noncompliant Site or Approved Client Applications) until Company implements adequate corrective modifications as reasonably required and determined
by Google.  
 4. Conflicting Services. After the One-Year Anniversary, if Company implements the WS Service on any page of the
Sites, Company will not implement on such page any search service that is the same or substantially similar in nature to the WS Service made available to Company under this Agreement, provided that [*]. 

5. Third Party Advertisements. 
 5.1. Equivalent Ads. If for any Search Query, Company requests Equivalent Ads, Company will also request AFS Ads for that Search Query and will display the AFS Ads on the applicable Results
Pages so that (a) no [*], (b) no Equivalent Ads appear [*] to AFS Ads of substantially the same size and format as such Equivalent Ads ([*]), and (c) the first [*] Desktop AFS Ads are (i) displayed in a single continuous block
and (ii) not interspersed with any other advertisements or content in such single continuous block.  
 5.2. [*]

 5.3. [*] 
 6.
Approved Client Applications. Company will, and will ensure that any Approved Client Application(s) will, comply with Google’s Client Application Guidelines, as provided by Google to Company from time to time.  

7. [*]. Company may implement [*] in accordance with the Google technical protocols, Google Program Guidelines and this Agreement. Company is
responsible for the implementation and operation of any [*]. 
 8. Third Party Distribution. 

8.1. Syndicated Sites and Conditions to Permitted Distribution. Company may provide access to the AFS and WS Services to
Syndicated Properties including through Syndicated Approved Client Applications under the following conditions:  
 (a)
references in Sections 2 through 6 and Exhibit D of this Agreement to “Company” will be interpreted to mean both Company and a Subsyndicate, as applicable, when referring to how the AFS and WS Services may be implemented and used, except
as expressly provided otherwise and 
  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 8 

 
except for references in Section 2.2(b), 2.2(c), 5.3; and at all times during the Term, implementation of the Services on the Syndicated Properties will be subject to the same terms and
conditions applicable to other Sites and Approved Client Applications (including terms and conditions applicable to Results and Results Pages), except Section 2.2(b); 
 (b) any distribution by Company of Results in response to a Search Query entered by an End User on a Syndicated Property must be displayed on a Results Page on that Subsyndicate’s Syndicated Site;

 (c) Company’s provision of the Services to any Syndicated Property and a Syndicated Site’s display of Results is
subject to the terms and conditions set forth in Exhibit E; 
 (d) Company will prohibit each Subsyndicate from using or
displaying any Google Brand Features in any promotional or marketing materials without Google’s prior written consent; 

(e) any distribution by Company of Results to a Syndicated Site must include as a significant component of such distribution valuable
services primarily offered or provided by Company (e.g., technical differences, account management, etc.); and 
 (f) a third
party property will be a Syndicated Property only upon receipt of Google’s written consent designating such third party site as a Syndicated Property, which consent will be in Google’s sole discretion and only in response to a written
request submitted by Company to Google as set forth in Section 9.3 (Site List Changes). 
 8.2. Suspension and
Termination of a Subsyndicate. 
 (a) In the event that Company learns of a violation of any terms and conditions set forth
in this Agreement applicable to Subsyndicates or Syndicated Properties, then Company will immediately address the violation with the relevant Subsyndicate (including by suspending or terminating such Subsyndicate’s right to access and use the
Services on the applicable Syndicated Property, if appropriate in Company’s reasonable discretion). If the violation is [*] in nature or otherwise has resulted in, or may result in, material or substantial harm to Google, then Company will
promptly notify Google of such violation. 
 (b) In addition, Company shall be permitted to cease providing Services to a
Syndicated Property if (i) Company reasonably believes that a Syndicated Property is in material breach or is likely to be in material breach of any term of this Agreement, (ii) if Company reasonably believes a Subsyndicate or Syndicated
Property may generate invalid queries, impressions, conversions or clicks, or (iii) Company has concerns about the traffic or content quality of the Syndicated Property. For the avoidance of doubt, if Company terminates the delivery of
Google’s Services to a Syndicated Property pursuant to the preceding sentence, Company must terminate the delivery of all Services to such Syndicated Property and Company may not terminate only the Search Services or the AFS Service without
suspending all Services. Upon such termination, the terminated Syndicated Property will no longer be a Syndicated Site or Syndicated Approved Client Application (as relevant), and Company will promptly notify Google of that termination. 

(c) In its sole discretion, Google may immediately suspend a Syndicated Property’s access to the Services with notice to Company and
request that Company terminate the Syndicated Property’s use of the Services. Company will have [*] days following such request to terminate the Syndicated Property’s use of the Services. 

9. Changes and Modifications.  
 9.1. By Google. If Google modifies the Google Branding Guidelines, Google Program Guidelines, or the Google technical protocols and the modification requires action by Company, Company will take
the necessary action no later than [*] days from receipt of notice from Google. Any modifications to the Google Branding Guidelines or Google Program Guidelines [*]. 

 

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 9 

 9.2. By Company. Company will [*] provide Google with at least [*] days prior
notice of any change in code or serving technology that could reasonably be expected to affect the delivery or display of any Results, [*]. 
 9.3. Site List Changes. 
 (a) Company may modify or update
the list of approved Sites and Approved Client Applications, whether owned or operated by Company and its Affiliates or any third party, by submitting such web site or application to Google and receiving Google’s written approval, [*].

 (b) Except for Syndicated Sites and Syndicated Approved Client Applications, if there is a change in control of any Site or
Approved Client Application (such that the conditions set out in Section 2.2(b)(i) or 2.2(b)(ii) are not met): 
 (i)
Company will provide notice to Google at least 30 days before the change; and 
 (ii) unless the entire Agreement is assigned
to the third party controlling the Site or Approved Client Application in compliance with Section 18.3 (Assignment) below, from the date of that change in control of the Site or Approved Client Application, that Site or Approved Client
Application will be treated as removed from this Agreement. Company will ensure that from that date, the Services are no longer implemented on that Site or Approved Client Application. 
 10. Intellectual Property. Except to the extent expressly stated otherwise in this Agreement, neither party will acquire any right, title or interest in any Intellectual Property Rights belonging
to the other party, or to the other party’s licensors. 
 11. Brand Features. 

11.1. [*] 

11.2. Google may include Company’s Brand Features in customer lists with Company’s prior approval. Approval will not be
required for subsequent uses of a previously approved Brand Feature. Any goodwill resulting from the use by Google of Company’s Brand Features will belong to Company. 
 12. Payment. 
 12.1. Company Payments. 

(a) Search Services. The Search Fees owed to Google under this Agreement will be calculated using the number of Requests for Search
Results Sets as reported by Google. 
 (b) Invoices. Google will invoice (or send a statement of financial activity to) Company
for Search Fees in the month after the Search Fees are incurred. Company will pay the invoice amount, if any, to Google within 30 days of the date of invoice. 
 12.2. Google Payments. 
 (a) For each applicable Advertising
Service, Google will pay Company an amount equal to the Revenue Share Percentage (listed on the front pages of this Agreement) of Net Ad Revenues attributable to a calendar month. This payment will be made [*] following the calendar month in which
the applicable Ads were displayed. 
  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 10 

 (b) Google’s payments for Advertising Services under this Agreement will be based on
Google’s accounting which may be filtered to exclude (i) invalid queries, impressions, conversions or clicks, and (ii) any amounts refunded to advertisers in connection with Company’s failure to comply with this Agreement, as
reasonably determined by Google. 
 (c) In the event that Company believes a discrepancy exists in the fees due under this
Agreement, Company will notify Google in writing and Google and Company shall work together in good faith to resolve such discrepancy, if any. [*]. 
 12.3. All Payments. 
 (a) As between Google and Company, Google is
responsible for all taxes (if any) associated with the transactions between Google and advertisers in connection with Ads displayed on the Sites. Company is responsible for all taxes (if any) associated with the Services, other than taxes based on
Google’s net income. All payments to Company from Google in relation to the Services will be treated as inclusive of tax (if applicable) and will not be adjusted. If Google is obligated to withhold any taxes from its payments to Company, Google
will notify Company of this and will make the payments net of the withheld amounts. Google will provide Company with original or certified copies of tax payments (or other sufficient evidence of tax payments) if any of these payments are made by
Google. 
 (b) All payments due to Google or to Company will be in the currency specified in this Agreement and made by
electronic transfer to the account notified to the paying party by the other party for that purpose, and the party receiving payment will be responsible for any bank charges assessed by the recipient’s bank. 

(c) In addition to other rights and remedies Google may have, Google may, [*], offset any payment obligations to Company that Google
may incur under this Agreement against any [*] product or service fees owed to Google and not yet paid by Company under this Agreement or any other agreement between Company and Google, [*]. Google may also withhold and offset against its payment
obligations under this Agreement, or require Company to pay to Google within 30 days of any invoice, any amounts Google may have overpaid to Company in prior periods. For clarity, Google will not offset amounts owed by an Affiliate of Company under
another agreement between such Affiliate of Company and Google against Google’s payment obligations under this Agreement. 
 13.
Warranties; Disclaimers. 
 13.1. Warranties. Each party warrants that (a) it has full power and authority to
enter into this Agreement; and (b) entering into or performing under this Agreement will not violate any agreement it has with a third party. 
 13.2. Disclaimers. Except as expressly provided for in this Agreement and to the maximum extent permitted by applicable law, NEITHER PARTY MAKES ANY WARRANTY OF ANY KIND, WHETHER IMPLIED,
STATUTORY, OR OTHERWISE AND DISCLAIMS, WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR USE, AND NONINFRINGEMENT. 

14. Indemnification. 

14.1. By Company. Company will indemnify, defend, and hold harmless Google from and against all liabilities, damages, and costs
(including settlement costs) arising out of a third party claim: (a) that any Company Content, Sites, Approved Client Applications, or Company Brand Features (i) [*] or (iii) violates any other applicable laws; (b) arising from
Company’s breach of this Agreement, or (c) [*]. In addition, Company will indemnify, defend, and hold harmless Google from and against all liabilities, damages, and costs (including settlement costs) arising out of all third party claims:
[*]. 
  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 11 

 14.2. By Google. 

(a) Google will indemnify, defend, and hold harmless Company from and against all liabilities, damages, and costs (including settlement
costs) arising out of a third party claim (i) that Google’s technology used to provide the Services or any Google Brand Features [*]. For purposes of clarity, Google will not have any obligations or liability under this Section 14
(Indemnification) arising from any content to which Search Results or Ads link. 
 (b) Except as expressly provided in this
Section 14.2(b), in no event will Google be obligated to directly indemnify for any [*]. Notwithstanding anything in this Agreement that may be construed to the contrary and only in compliance with the Indemnification Process described below,
[*]. For purposes of this Agreement, “Indemnification Process” shall mean the process by which [*] pursues indemnification by means other than by the filing or initiation of a lawsuit, arbitration or similar proceeding against
Company and pursuant to the indemnification process described in its applicable agreement with Company, which process shall be no less protective of Google than the indemnification procedure set forth in Section 14.3 below. Google shall not be
obligated to indemnify Company for any damages or costs incurred in connection with a claim that arises from [*] pursuit of indemnification for any reason by means other than the Indemnification Process. By way of example, [*] may not make a claim
for indemnification against Company by filing or initiating a lawsuit or arbitration proceeding against Company. 
 14.3.
General. The party seeking indemnification will promptly notify the other party of the claim and cooperate with the other party in defending the claim. The indemnifying party has full control and authority over the defense, except that any
settlement requiring the party seeking indemnification to admit liability or to pay any money will require that party’s prior written consent, such consent not to be unreasonably withheld or delayed. The other party may join in the defense with
its own counsel at its own expense. THE INDEMNITIES IN SUBSECTIONS 14.1(a), 14.2(a) (i), and 14.2(a)(ii) ARE THE ONLY REMEDY UNDER THIS AGREEMENT FOR VIOLATION OF A THIRD PARTY’S INTELLECTUAL PROPERTY RIGHTS. 

15. Limitation of Liability. 
 15.1. Limitation. 
 (a) NEITHER PARTY WILL BE LIABLE UNDER
THIS AGREEMENT FOR LOST REVENUES OR INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, EVEN IF THE PARTY KNEW OR SHOULD HAVE KNOWN THAT SUCH DAMAGES WERE POSSIBLE AND EVEN IF DIRECT DAMAGES DO NOT SATISFY A REMEDY.

 (b) NEITHER PARTY WILL BE LIABLE UNDER THIS AGREEMENT FOR MORE THAN THE SUM OF FEES PAID TO SUCH PARTY UNDER THIS AGREEMENT
AND AD REVENUES RECEIVED AND RETAINED BY SUCH PARTY DURING THE 12 MONTHS BEFORE THE CLAIM ARISES. 
 (c) GOOGLE WILL NOT BE
LIABLE UNDER SECTION [*] OF THIS AGREEMENT FOR MORE THAN [*]. 
 15.2. Exceptions to Limitations. These
limitations of liability do not apply to breaches of confidentiality obligations contained in this Agreement, violations of a party’s Intellectual Property Rights by the other party, or indemnification obligations contained in this Agreement
[*]. 
  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 12 

 16. Confidentiality; PR. 
 16.1. Confidentiality. The recipient of any Confidential Information will not disclose that Confidential Information, except to Affiliates, employees, and/or agents who need to know it and
who have agreed in writing to keep it confidential. The recipient will ensure that those people and entities use Confidential Information only to exercise rights and fulfill obligations under this Agreement and keep the Confidential Information
confidential. The recipient may also disclose Confidential Information when required by law after giving the discloser reasonable notice and the opportunity to seek confidential treatment, a protective order or similar remedies or relief prior
to disclosure. 
 16.2. Exceptions. Notwithstanding Section 16.1 (Confidentiality), Google may
(a) inform advertisers of Company’s participation in the Google AdSense Program; and (b) share with advertisers Site-specific statistics, the Site URL, and related information collected by Google through its provision of the
Advertising Service to Company. Disclosure of information by Google under this subsection 16.2 will be subject to the terms of the Google Privacy Policy located at the following URL: http://www.google.com/privacypolicy.html (or a different URL
Google may provide to Company from time to time). Notwithstanding Section 16.1 (Confidentiality), Company may provide Subsyndicates with the following information about its Syndicated Site: [*]. 

16.3. PR. Neither party will issue any public statement regarding this Agreement without the other party’s prior
written approval.  
 17. Term and Termination. 
 17.1. Term. The term of this Agreement is the Term stated on the front pages of this Agreement, unless earlier terminated as provided in this Agreement. 

17.2. Termination. 
 (a) Either party may terminate this Agreement with notice if the other party is in material breach of this Agreement: 
 (i) where the breach is incapable of remedy [*]; 
 (ii) where the breach is
capable of remedy and the party in breach fails to remedy that breach within 30 days after receiving notice from the other party; or 
 (iii) [*] more than twice [*], even if the previous breaches were remedied. 
 (b)
Violations of terms and conditions of this Agreement by a Syndicated Property will be handled under Section 8.2(a). Google may terminate this Agreement if there are [*] or more violations of this Agreement by any of the Syndicated Properties.

 (c) On the two year anniversary of the Effective Date (“Two Year Anniversary”), Company may terminate this
Agreement by providing notice to Google no later than ninety (90) days prior to the Two Year Anniversary. 
 (d) Google
reserves the right to suspend or terminate Company’s use of any Services that are alleged or reasonably believed by Google to infringe or violate a third party right. If any suspension of a Service under this subsection 17.2(d) continues for
more than 6 months, Company may immediately terminate this Agreement upon notice to Google. 
 (e) Google may terminate this
Agreement, or the provision of any Service, immediately with notice if pornographic content that is illegal under U.S. [*] law is displayed on any Site, [*]. 
 (f) If [*], Google may stop returning Ads in response to Alternative Search Queries or require Company to cease or modify the use or implementation of any Alternative Search Queries. 

 

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 13 

 (g) Upon the expiration or termination of this Agreement for any reason: 

(i) all rights and licenses granted by each party will cease immediately; and 

(ii) if requested, each party will use commercially reasonable efforts to promptly return to the other party, or destroy and certify the
destruction of, all Confidential Information disclosed to it by the other party. 
 18. Miscellaneous.  

18.1. Compliance with Laws. Each party will comply with all applicable laws, rules, and regulations in fulfilling its
obligations under this Agreement.  
 18.2. Notices. All notices will be in writing and addressed to the
attention of the other party’s Legal Department and primary point of contact. Notice will be deemed given (a) when verified by written receipt if sent by personal courier, overnight courier, or mail; or (b) when verified by automated
receipt or electronic logs if sent by facsimile or email. 
 18.3. Assignment. Neither party may assign or
transfer any part of this Agreement without the written consent of the other party, except to an Affiliate but only if (a) the assignee agrees in writing to be bound by the terms of this Agreement and (b) the assigning party remains liable
for obligations under this Agreement. Any other attempt to transfer or assign is void. 
 18.4. Change of
Control. Upon the earlier of (i) entering into an agreement providing for a change of control (for example, through a stock purchase or sale, merger, asset sale, liquidation or other similar form of corporate transaction), (ii) the
board of directors of a party recommending its shareholders approve a change of control, or (iii) the occurrence of a change of control (each, a “Change of Control Event”), the party experiencing the Change of Control Event
will provide notice to the other party promptly, but no later than 3 days, after the occurrence of the Change of Control Event. The other party may terminate this Agreement by sending notice to the party experiencing the Change of Control Event and
the termination will be effective upon the earlier of delivery of the termination notice or 3 days after the occurrence of the Change of Control Event. 
 18.5. Governing Law. This Agreement is governed by California law, excluding California’s choice of law rules. FOR ANY DISPUTE ARISING OUT OF OR RELATING TO THIS AGREEMENT, THE PARTIES
CONSENT TO PERSONAL JURISDICTION IN, AND THE EXCLUSIVE VENUE OF, THE COURTS IN SANTA CLARA COUNTY, CALIFORNIA.  
 18.6.
Equitable Relief. Nothing in this Agreement will limit either party’s ability to seek equitable relief. 

18.7. Entire Agreement; Amendments; Conflicts. This Agreement is the parties’ entire agreement relating to its subject
and supersedes any prior or contemporaneous agreements on that subject. Any amendment must be in writing signed (including by electronic signature) by both parties and expressly state that it is amending this Agreement. [*].  

18.8. No Waiver. Failure to enforce any provision will not constitute a waiver. 

18.9. Severability. If any provision of this Agreement is found unenforceable, the balance of this Agreement will remain in
full force and effect.  
 18.10. Survival. The following sections of this Agreement will survive any
expiration or termination of this Agreement: 10 (Intellectual Property), 14 (Indemnification), 15 (Limitation of Liability), 16 (Confidentiality; PR) and 18 (Miscellaneous). 

 

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 14 

 18.11. Independent Contractors. The parties are independent contractors and
this Agreement does not create an agency, partnership, or joint venture. 
 18.12. No Third Party Beneficiaries.
There are no third-party beneficiaries to this Agreement. 
 18.13. Force Majeure. Neither party will be liable
for inadequate performance to the extent caused by a condition (for example, natural disaster, act of war or terrorism, riot, labor condition, governmental action, and Internet disturbance) that was beyond the party’s reasonable control.

 18.14. Counterparts. The parties may execute this Agreement in counterparts, including facsimile, PDF or
other electronic copies, which taken together will constitute one instrument. 
 Signed: 

 

									
	Google	 		  	Company
					
	By:	 	 /s/ Nikesh Arora
	 		  	By:	  	 /s/ Michael Glover

					
	Print Name:	 	 Nikesh Arora
	 		  	Print Name:	  	 Michael Glover

					
	Title:	 	 President, Global Sales & Business Development
	 		  	Title:	  	 President

					
	Date:	 	 2/19/14
	 		  	Date:	  	 2/19/14

  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 15 

 EXHIBIT A 
 Form of Extension Amendment 
 AMENDMENT TO GOOGLE SERVICES AGREEMENT

 This Amendment to Google Services Agreement (the “Amendment”), effective as of [INSERT DATE] (the
“Amendment Effective Date”), is between Google Inc. (“Google”) and InfoSpace LLC (“Company”) and amends the Google Services Agreement, dated April 1, 2014 (the “Agreement”).
Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows: 
  

	 	1.	Extension of Term. The Term of the Agreement is extended through March 31, 2018. 

 

	 	2.	Miscellaneous. The parties may execute this Amendment in counterparts, including facsimile, PDF, or other electronic copies, which taken together will constitute
one instrument. Except as expressly modified herein, the terms of the Agreement remain in full force and effect. 

IN WITNESS WHEREOF, the parties have executed this Amendment by persons duly authorized. 

 

							
	Google Inc.	  	InfoSpace LLC
				
	By:	 	  
	  	By: 	  	  

				
	Print Name: 	 	  
	  	Print Name:	  	  

				
	Title: 	 	  
	  	Title: 	  	  

				
	Date: 	 	  
	  	Date: 	  	  

  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 16 

 EXHIBIT B 
 Sites and Approved Client Applications for AFS and/or WS 
 [approved
Sites and Approved Client Applications for AFS and/or WS to be finalized by 
 Google within 7 days of Effective Date]

 Sites 
 Approved
Client Applications 
  

	*	Syndicated Sites 

	**	Syndicated Approved Applications 

	***	approved for [*]. 

  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 17 

 EXHIBIT C 
 AFS Revenue Share Percentage 
 Sites for which the majority of End Users are in [*]:

 AFS Deduction Percentage: [*] 
 [*] for Net Ad Revenues attributed to Desktop Ads on Sites that are not Syndicated Sites. 
 [*] for Net Ad Revenues attributed to Desktop Ads on Syndicated Sites. 
 Sites for which the
majority of End Users are not in [*]: 
 AFS Deduction Percentage for Sites that are not Syndicated Sites: [*] 

AFS Deduction Percentage for Syndicated Sites: [*] 
 [*] for Net Ad Revenues attributed to Desktop Ads on Sites that are not Syndicated Sites. 
 [*] for Net Ad Revenues attributed to Desktop Ads on Syndicated Sites. 
 Measurement:

 Majority of End Users: The majority of End Users will be considered in [*] if [*]. 

Change Notice: 
 Google
may reclassify a Site as having or not having the majority of End Users in [*] by providing Company with advance notice and such reclassification will be effective [*]. 

 

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 18 

 EXHIBIT D 
 ALTERNATIVE SEARCH QUERIES 
  

	1.	[*]. Company may [*] to each Search Query, subject to the terms of this Agreement, including the following: 

 

	 	(a)	“[*] Terms” mean the terms approved by Google in accordance with subsection (e) below. A Search Query including an [*] Term will be considered an
Alternative Search Query. 

  

	 	(b)	Each Appended Term must be selected either [*]. Company may create subsets of [*]. 

 

	 	(c)	Company may only [*]. Company may not [*]. 

  

	 	(d)	Google may modify the list of [*] at any time in its sole discretion, provided that Google will promptly notify Company of any such modification or removal.

  

	 	(e)	Company may request approval of adding keyword(s) to those comprising the [*] for specific Site(s) or Approved Client Application(s) by submitting such terms to Google.
Google may approve or disapprove the request in its reasonable discretion, this approval or disapproval to be in writing. 

  

	2.	[*]. Company may display AFS Ads on [*]on the AFS Sites solely in response to [*], subject to the terms of this Agreement, including the following:

  

	 	(a)	“[*] Pages” means pages that [*] Site approved by Google in writing. If required by Google, Company will provide mock-ups for [*].

  

	 	(b)	“[*] Queries” means queries sent to Google by Company to be processed by Google’s AFS Service where such query is [*] will be considered
Alternative Search Queries. 

  

	 	(c)	Google may from time to time require that particular words or terms not be used in [*]. 

 

	 	(d)	Company may only put its implementation of [*] into live use once Google’s technical and account management personnel are satisfied that Company has properly
implemented the [*] in accordance with Google’s technical and branding requirements and otherwise in accordance with the Agreement and Google has approved Company’s implementation (such approval not to be unreasonably withheld or delayed).

  

	 	(e)	Company may notify Google from time to time that it wishes to add or remove Site(s) to those comprising the AFS Sites approved for [*] by sending notice to Google.
Google may approve or disapprove the request in its reasonable discretion, this approval or disapproval to be in writing. 

  

	3.	[*] Pages. Company may display AFS Ads on [*] Pages on the AFS Sites solely in response [*], subject to the terms of this Agreement, including the following:

  

	 	(a)	“[*] Pages” means pages that [*] any other AFS Site approved by Google in writing. If required by Google, Company will provide mock-ups for [*].

  

	 	(b)	“[*] Queries” means queries sent to Google by Company to be processed by Google’s AFS Service where such query is [*] will be considered
Alternative Search Queries. 

  

	 	(c)	Google may from time to time require that particular words or terms not be used in [*]. 

  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 19 

	 	(d)	Company may only put its implementation of [*] into live use once Google’s technical and account management personnel are satisfied that Company has properly
implemented the [*] in accordance with Google’s technical and branding requirements and otherwise in accordance with the Agreement and Google has approved Company’s implementation (such approval not to be unreasonably withheld or delayed).

  

	 	(e)	Company may notify Google from time to time that it wishes to add or remove Site(s) to those comprising the AFS Sites approved for [*] by sending notice to Google.
Google may approve or disapprove the request in its reasonable discretion, this approval or disapproval to be in writing. 

  

	4.	[*]. Company may [*], subject to the terms of this Agreement, including the following: 

 

	 	(a)	“[*] Terms” means terms that comprise [*]. A click by an End User on [*] will be considered an Alternative Search Query. 

 

	 	(b)	Each click by End Users on [*]. 

  

	 	(c)	Each click on [*] must resolve to an AFS Results Page [*]. 

  

	 	(d)	Company may [*]. 

  

	 	(e)	Google may from time to time require that particular words or terms not be used in Search Queries generated by [*]. 

 

	5.	Popular Search. Company may display Popular Search Terms on Sites, subject to the terms of this Agreement, including the following: 

 

	 	(a)	“Popular Search Terms” mean terms that are generated by Company based on the most common Search Queries submitted by End Users to Company’s Site,
that when clicked on by an End User, resolve to an AFS Results Page. A click by an End User on Popular Search Terms will be considered an Alternative Search Query. 

 

	 	(b)	All clicks by End Users on Popular Search Terms must generate an Alternative Search Query containing each of the automatically generated terms of the Popular Search
Terms. 

  

	 	(c)	Popular Search Terms must be derived solely from the most popular Search Queries submitted by End Users on the Site(s). 

 

	 	(d)	The list of terms displayed as Popular Search Terms must be updated at least once per week. 

 

	 	(e)	Company may not generate Popular Search Terms in order to specifically generate particular Ads (e.g., Ads that yield a high cost per click). 

 

	 	(f)	Google may from time to time require that particular words or terms not be used in Search Queries generated by Popular Search Terms. 

 

	 	(g)	Popular Search Terms may not include pornographic, hate-related, or violent terms or other content that violate Google’s content policies in the Google Program
Guidelines, applicable laws, or third party rights. 

  

	 	(h)	Company must label Popular Search Terms, “Popular Searches” (or some similar designation or as otherwise approved by Google). 

 

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 20 

	6.	Suggested Search. Company may display Suggested Search Terms on Sites [*], subject to the terms of this Agreement, including the following:

  

	 	(a)	“Suggested Search Terms” mean terms for a possible Search Query presented to an End User as the End User enters text into a Search Box, that, when
affirmatively selected by an End User, resolve to an AFS Results Page. Suggested Search Terms that are affirmatively selected by an End User will be considered an Alternative Search Query. 

 

	 	(b)	All clicks by End Users on Suggested Search Terms must generate an Alternative Search Query containing each of the automatically generated terms of the Suggested Search
Terms. 

  

	 	(c)	Suggested Search Terms must be directly relevant to the text being entered by an End User into a Search Box (e.g. an End User typing “flo” might receive a
Suggested Search that includes the term “flowers”). 

  

	 	(d)	Suggested Search Terms must be automatically generated by an algorithm that is [*]. 

 

	 	(e)	Google may from time to time require that particular words or terms not be used in Search Queries generated by Suggested Search Terms. 

 

	 	(f)	Search Queries generated by Suggested Search Terms must be clearly attributed to Company or a third party and not to Google. For avoidance of doubt, Company may not use
Google Brand Features in conjunction with Suggested Search Terms. 

  

	 	(g)	Suggested Search Terms may not include pornographic, hate-related, or violent terms or other content that violate Google’s content policies in the Google Program
Guidelines, applicable laws, or third party rights. 

  

	7.	Related Search – Generated by Google. Company may display Google-Generated Related Search Terms on Sites, subject to the terms of this Agreement, including
the following: 

  

	 	(a)	“Google-Generated Related Search Terms” mean automatically generated terms related to an End User’s prior Search Query that are generated by
Google, that when clicked on by an End User, resolve to an AFS Results Page. A click by an End User on Google-Generated Related Search Terms will be considered an Alternative Search Query. 

 

	 	(b)	All clicks by End Users on Google-Generated Related Search Terms must generate an Alternative Search Query containing each of the automatically generated terms of the
Google-Generated Related Search Terms. 

  

	 	(c)	Company must label Google-Generated Related Search Terms, “Related Searches,” or some similar designation approved by Google. 

 

	8.	Related Search – Generated by Company. Company may display Company-Generated Related Search Terms on Sites, subject to the terms of this Agreement,
including the following: 

  

	 	(a)	“Company-Generated Related Search Terms” mean automatically generated terms related to an End User’s prior Search Query that are generated by
Company, that when clicked on by an End User, resolve to an AFS Results Page. A click by an End User on Company-Generated Related Search Terms will be considered an Alternative Search Query. 

 

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 21 

	 	(b)	All clicks by End Users on Company-Generated Related Search Terms must generate an Alternative Search Query containing each of the automatically generated terms of the
Company-Generated Related Search Terms. 

  

	 	(c)	Company must label Company-Generated Related Search Terms, “Related Searches,” or some similar designation approved by Google [*]. 

 

	 	(d)	The algorithm Company uses to generate Company-Generated Related Search Terms must generate terms that are related to search terms originally selected by the End User,
and not terms specifically generated to return particular Ads (e.g., Ads that yield a high cost per click). 

  

	 	(e)	Company-Generated Related Search Terms may not include pornographic, hate-related, or violent terms or other content that violate Google’s content policies in the
Google Program Guidelines, applicable laws, or third party rights. 

  

	 	(f)	Search Queries generated by Company-Generated Related Search Terms must be clearly attributed to Company or a third party and not to Google. For avoidance of doubt,
Company may not use Google Brand Features in conjunction with Company-Generated Related Search Terms [*]. 

  

	 	(g)	Google may from time to time require that particular words or terms not be used in Search Queries generated by Company-Generated Related Search Terms.

  

	9.	[*]. Company may use [*], subject to the terms of this Agreement, including the following: 

 

	 	(a)	“[*] Sources” mean any text, images, or multimedia, or any combination thereof [*] that Company places on sites, that [*]. A click by an End User on
[*] will be considered an Alternative Search Query. 

  

	 	(b)	Each click on [*] must resolve to an AFS Results Page as defined in and in compliance with the terms set forth in the Agreement. 

 

	 	(c)	[*] Source is consistent with, relevant to, and accurately descriptive of (in each case as reasonably determined by Google): 

 

	 	i.	[*] 

  

	 	ii.	[*] 

  

	 	iii.	[*] 

  

	 	(d)	[*] 

  

	 	(e)	[*] 

  

	10.	Search History. Company may display [*], subject to the terms of this Agreement, including the following: 

 

	 	(a)	“[*]” mean [*], that when clicked on by an End User, resolve to an AFS Results Page. A click by an End User on [*] will be considered an Alternative
Search Query. 

  

	 	(b)	All clicks by End Users on [*]must generate an Alternative Search Query [*]. 

 

	 	(c)	Company will not make [*]available to an End User unless Company: 

  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 22 

	 	i.	[*]; 

  

	 	ii.	[*]; and 

  

	 	iii.	[*]. 

  

	 	(d)	Company will only provide [*]. 

  

	 	(e)	Company must label [*]. 

  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 23 

 EXHIBIT E 
 Terms for Syndicated Properties 
 The following terms and conditions shall apply to
Company’s provision of AFS Ads or WS Results to any Syndicated Property: 
 1. Syndicated Property Agreement
Terms. Company will ensure that all agreements between Company and Subsyndicates contain provisions that include, at a minimum, terms and conditions substantially similar but no less protective of Google than the following terms and conditions:
 
 a. Disclaim, to the extent permitted by applicable law, Google’s liability for any damages, whether direct,
indirect, incidental or consequential, arising from access or use to the Services; 
 b. Disclaim all warranties by Google with
respect to the Services, including warranties of merchantability, fitness for a particular purpose, and non-infringement; 
 c.
Designate Google a third party beneficiary of the applicable agreement; 
 d. Specify that Google may audit a
Subsyndicate’s use of the AFS Ads on Syndicated Properties to ensure compliance with the requirements set forth herein upon reasonable notice and during a time not to unreasonably interfere with such Subsyndicate’s business operations;

 e. No reordering or altering of AFS Ads under any circumstances; 

f. Unless prohibited by applicable law, compliance by Subsyndicates with implementation and technical requirements for sending and
receiving queries (mechanics, Search Query information, etc.), as described in the Agreement, including without limitation requiring all AFS Ad requests to include end user IP address and user agent information; 

g. The right for Google to send uncompensated test queries to Syndicated Properties at any time to verify compliance with the
requirements contained in the Agreement; 
 h. Confidentiality obligations no less protective of Google’s Confidential
Information than this Agreement, except that all information disclosed by Google under this Agreement and permitted to be disclosed to a Subsyndicate shall be Google’s Confidential Information. Confidentiality obligations shall also restrict
disclosure of Google’s Confidential Information to a need to know basis; 
 i. Clear statement of ownership of
Google’s Intellectual Property Rights as described in the Agreement; 
 j. Termination provisions which: (i) provide
that if this Agreement terminates or expires, all rights to use the Services and receive AFS Ads on the Syndicated Properties shall cease; and (ii) allow for the immediate termination of the applicable right to use the Services and display AFS
Ads on a Syndicated Property if Google, in its sole discretion, determines that the display of AFS Ads on an applicable Syndicated Property is having an adverse impact on Google’s brand or the AFS Service, and (iii) allow for the immediate
termination of the applicable Subsyndicate’s right to use the Services and/or display AFS Ads if such Subsyndicate is in breach of such applicable agreement; 
 k. Prohibition against AFS Ads being displayed in any section of any site which contains or promotes adult content; 
  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 24 

 l. Prohibition against AFS Ads being displayed in any toolbar (except as permitted in the
Agreement), software, client side application, or any other prohibited action set forth in the Agreement. For purposes of clarification, any Subsyndicate is prohibited from using the Results for any purpose other than the display of such Results on
the relevant Syndicated Property; 
 m. Branding/Attribution requirements consistent with the requirements set forth in the
Agreement; 
 n. A Subsyndicate’s right to access the Services and display AFS Ads on Syndicated Properties (subject to the
terms and conditions of this Agreement) is non-transferable and non-sublicensable; 
 o. No access by a Subsyndicate to
Google’s Administrative Console and no reporting obligations undertaken by Google to a Subsyndicate; 
 p. Requirement that
any and all queries received by Company from a Syndicated Property shall be received from a bona fide End User and shall not be generated by any person, bot, automated program or similar device through a fraudulent act; 

q. Prohibit Subsyndicates from any crawling, indexing or in any non-transitory manner storing or caching of information obtained from the
Services; 
 r. Requirement that if the entity that owns or controls a Syndicated Property has a Change of Control Event, then
such entity will promptly notify Company. 
 2. Company agrees to be responsible and liable for all access and use of the
Services and AFS Ads on the Syndicated Properties. Company agrees to enforce the terms of the agreements required by this Agreement and to notify Google immediately of certain breaches in accordance with Section 8.2(a) of the Agreement. Upon
Google’s request, Company shall provide Google with a copy of Company’s agreement with a Subsyndicate that accesses and uses the Services and AFS Ads. Google hereby acknowledges and agrees that such Company agreement (and any subset or
superset thereof) shall be considered Confidential Information of the Company, whether or not marked as such, and shall be subject to all confidentiality restrictions set forth in this Agreement. 

3. With respect to Syndicated Properties, Google, at Google’s sole discretion and option, may assign each such Syndicated Property
separate client names, and Company shall ensure that such assigned client names are implemented. Google shall not be required to deliver Services to or create client names for any Syndicated Property that is not subject to an agreement that contains
the terms set forth in Section 1 of this Exhibit E. Google shall not be obligated to allow a Syndicated Property access to the Services until Company provides Google with the following information: (i) company name and description;
(ii) date of test period if any (start/end); (iii) anticipated launch date; (iv) whether the Syndicated Property is an entity which is 50% or more owned by Company; (v) anticipated query volume; (vi) mock-up of the
implementation; (vii) number of AFS Ads to be displayed (# wide, # narrow); (vii) URL(s) where AFS Ads will be displayed. Google may revise the required information listed in the preceding sentence at its discretion upon written notice to
Company. 
 4. A new domain added as a Syndicated Property may not launch the Services until Google has completed its technical
review and notified Company of its technical approval. Google will provide Company with an initial response of their technical review (which need not be an approval or disapproval) within [*] following submission. Google will use commercially
reasonable efforts to provide prompt confirmation of approval or disapproval. 
  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 25 

 5. Each Request sent to Google must be sent by Company, and under no circumstances may a
third party server directly contact a Google server pursuant to this Agreement, unless Google permits or requires a third party server to directly contact a Google server. 
 6. If the entity that owns or controls a Syndicated Property has a Change of Control Event, then Company will promptly notify Google after Company learns of the Change of Control Event and Google may, at
its option, suspend or terminate the Syndicate Property’s access to the Services. 
  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 26 

 EXHIBIT F 
 [*] 
 [*] 
 [*] 
 [*] 
  

	*	Information redacted pursuant to a confidential treatment request by Blucora, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2,
and submitted separately with the Securities and Exchange Commission. 

  
 27

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