Document:

Senior Secured Loan Agreement, dated as of June 8, 2009

 Exhibit 4.1(g) 

EXECUTION VERSION 
  

 
  

SENIOR SECURED LOAN AGREEMENT 

Dated as of June 8, 2009 

among 
 NIELSEN
FINANCE LLC 
 as Borrower, 

THE GUARANTORS PARTY HERETO FROM TIME TO TIME 

GOLDMAN SACHS LENDING PARTNERS LLC, 

as Administrative Agent, 

and 
 THE OTHER
LENDERS PARTY HERETO FROM TIME TO TIME 
 GOLDMAN SACHS LENDING PARTNERS LLC 

as Sole Lead Arranger 
  

 
  

 TABLE OF CONTENTS 

 

					
	 	  	 	  	Page
	ARTICLE I.
	DEFINITIONS AND ACCOUNTING TERMS
			
	 Section 1.01
	  	Defined Terms.	  	1
	 Section 1.02
	  	Other Interpretive Provisions.	  	45
	 Section 1.03
	  	Accounting Terms.	  	46
	 Section 1.04
	  	Rounding.	  	46
	 Section 1.05
	  	References to Agreements, Laws, Etc.	  	47
	 Section 1.06
	  	Times of Day.	  	47
	 Section 1.07
	  	Timing of Payment of Performance.	  	47
	
	ARTICLE II.
	THE COMMITMENTS AND BORROWINGS
			
	 Section 2.01
	  	The Loans.	  	47
	 Section 2.02
	  	Borrowings of Loans.	  	47
	 Section 2.03
	  	[Reserved.]	  	48
	 Section 2.04
	  	[Reserved.]	  	48
	 Section 2.05
	  	Prepayments.	  	48
	 Section 2.06
	  	Termination of Commitments.	  	54
	 Section 2.07
	  	Repayment of Loans.	  	54
	 Section 2.08
	  	Interest.	  	54
	 Section 2.09
	  	Fees.	  	55
	 Section 2.10
	  	Computation of Interest and Fees.	  	55
	 Section 2.11
	  	Evidence of Indebtedness.	  	55
	 Section 2.12
	  	Payments Generally.	  	56
	 Section 2.13
	  	Sharing of Payments.	  	57
	
	ARTICLE III.
	TAXES, INCREASED COSTS PROTECTION AND ILLEGALITY
			
	 Section 3.01
	  	Taxes.	  	58
	 Section 3.02
	  	[Reserved.]	  	60
	 Section 3.03
	  	[Reserved.]	  	60
	 Section 3.04
	  	Increased Cost and Reduced Return; Capital Adequacy.	  	60
	 Section 3.05
	  	[Reserved.]	  	61
	 Section 3.06
	  	Matters Applicable to All Requests for Compensation.	  	61
	 Section 3.07
	  	Replacement of Lenders under Certain Circumstances.	  	61
	 Section 3.08
	  	Survival.	  	63
	
	ARTICLE IV.
	CONDITIONS PRECEDENT
			
	 Section 4.01
	  	Conditions Precedent.	  	63

  

 -i- 

					
	 	  	 	  	Page
	ARTICLE V.
	REPRESENTATIONS AND WARRANTIES
			
	 Section 5.01
	  	Existence, Qualification and Power; Compliance with Laws.	  	65
	 Section 5.02
	  	Authorization; No Contravention.	  	65
	 Section 5.03
	  	Governmental Authorization; Other Consents.	  	65
	 Section 5.04
	  	Binding Effect.	  	66
	 Section 5.05
	  	Financial Statements; No Material Adverse Effect.	  	66
	 Section 5.06
	  	Litigation.	  	67
	 Section 5.07
	  	No Default.	  	67
	 Section 5.08
	  	Ownership of Property; Liens.	  	67
	 Section 5.09
	  	Environmental Compliance.	  	67
	 Section 5.10
	  	Taxes.	  	68
	 Section 5.11
	  	ERISA Compliance.	  	69
	 Section 5.12
	  	Subsidiaries; Equity Interests.	  	69
	 Section 5.13
	  	Margin Regulations; Investment Company Act.	  	69
	 Section 5.14
	  	Disclosure.	  	70
	 Section 5.15
	  	Labor Matters.	  	70
	 Section 5.16
	  	Patriot Act.	  	70
	 Section 5.17
	  	Intellectual Property; Licenses, Etc.	  	71
	 Section 5.18
	  	Solvency.	  	72
	 Section 5.19
	  	Ranking.	  	72
	 Section 5.20
	  	Security Documents.	  	72
	
	ARTICLE VI.
	COVENANTS
			
	 Section 6.01
	  	Reports and Other Information.	  	72
	 Section 6.02
	  	Compliance Certificate.	  	74
	 Section 6.03
	  	Limitation on Restricted Payments	  	74
	 Section 6.04
	  	Dividend and Other Payment Restrictions Affecting Restricted Subsidiaries.	  	83
	 Section 6.05
	  	Limitation on Incurrence of Indebtedness and Issuance of Disqualified Stock and Preferred Stock.	  	85
	 Section 6.06
	  	Asset Sales.	  	92
	 Section 6.07
	  	Transaction with Affiliates.	  	92
	 Section 6.08
	  	Liens.	  	95
	 Section 6.09
	  	Offer to Purchase Upon Change of Control.	  	95
	 Section 6.10
	  	Limitation on Guarantees of Indebtedness by Restricted Subsidiaries.	  	97
	 Section 6.11
	  	Merger, Consolidation or Sale of All or Substantially All Assets.	  	97
	 Section 6.12
	  	Additional Collateral and Guarantors	  	100
	 Section 6.13
	  	Post-Closing Requirements.	  	101
	 Section 6.14
	  	Notices under Senior Credit Facilities, Information and Inspection.	  	101
	 Section 6.15
	  	Suspension of Certain Covenants	  	102

  

 -ii- 

					
	 	  	 	  	Page
	ARTICLE VII.
	EVENTS OF DEFAULT AND REMEDIES
	 Section 7.01
	  	Events of Default.	  	103
	 Section 7.02
	  	Remedies upon Event of Default.	  	105
	 Section 7.03
	  	Application of Funds.	  	105
	
	ARTICLE VIII.
	ADMINISTRATIVE AGENT AND OTHER AGENTS
			
	 Section 8.01
	  	Appointment and Authorization of Agents.	  	106
	 Section 8.02
	  	Delegation of Duties.	  	107
	 Section 8.03
	  	Liability of Agents.	  	107
	 Section 8.04
	  	Reliance by Agents.	  	108
	 Section 8.05
	  	Notice of Default.	  	108
	 Section 8.06
	  	Credit Decision; Disclosure of Information by Agents.	  	109
	 Section 8.07
	  	Indemnification of Agents.	  	109
	 Section 8.08
	  	Agents in their Individual Capacities.	  	110
	 Section 8.09
	  	Successor Agents.	  	110
	 Section 8.10
	  	Administrative Agent May File Proofs of Claim.	  	111
	 Section 8.11
	  	Collateral and Guaranty Matters.	  	112
	 Section 8.12
	  	Arranger.	  	113
	 Section 8.13
	  	Appointment of Supplemental Agents.	  	113
	ARTICLE IX.
	MISCELLANEOUS
	 Section 9.01
	  	Amendments, Etc.	  	114
	 Section 9.02
	  	Notices and Other Communications; Facsimile Copies.	  	116
	 Section 9.03
	  	No Waiver; Cumulative Remedies.	  	118
	 Section 9.04
	  	Attorney Costs and Expenses.	  	118
	 Section 9.05
	  	Indemnification by the Borrower.	  	119
	 Section 9.06
	  	Payments Set Aside.	  	120
	 Section 9.07
	  	Successors and Assigns.	  	120
	 Section 9.08
	  	Confidentiality.	  	124
	 Section 9.09
	  	Setoff.	  	125
	 Section 9.10
	  	Interest Rate Limitation.	  	125
	 Section 9.11
	  	Counterparts.	  	125
	 Section 9.12
	  	Integration.	  	126
	 Section 9.13
	  	Severability.	  	126
	 Section 9.14
	  	GOVERNING LAW.	  	126
	 Section 9.15
	  	WAIVER OF RIGHT TO TRIAL BY JURY.	  	127
	 Section 9.16
	  	Binding Effect.	  	127
	 Section 9.17
	  	Judgment Currency.	  	127
	 Section 9.18
	  	Lender Action.	  	128
	 Section 9.19
	  	USA Patriot Act.	  	128
	 Section 9.20
	  	No Fiduciary Duty.	  	128

  

 -iii- 

					
	 	  	 	  	Page
	ARTICLE X.
	GUARANTEE
	 Section 10.01
	  	The Guarantee.	  	129
	 Section 10.02
	  	Obligations Unconditional.	  	129
	 Section 10.03
	  	Reinstatement.	  	131
	 Section 10.04
	  	Subrogation; Subordination.	  	131
	 Section 10.05
	  	Remedies.	  	131
	 Section 10.06
	  	Instrument for the Payment of Money.	  	131
	 Section 10.07
	  	Continuing Guarantee.	  	132
	 Section 10.08
	  	General Limitation on Guarantee Obligations.	  	132
	 Section 10.09
	  	Release of Guarantors.	  	132
	 Section 10.10
	  	Right of Contribution.	  	133
	 Section 10.11
	  	Certain Dutch Matters.	  	133

  

 -iv- 

					
	SCHEDULES
		
	 1.01A
	  	Commitments
	 5.08
	  	Ownership of Property
	 5.09(b)
	  	Environmental Matters
	 5.09(d)
	  	Environmental Actions
	 5.10
	  	Taxes
	 5.11(a)
	  	ERISA Compliance
	 6.13(a)
	  	Certain Collateral Documents
	 9.02
	  	Administrative Agent’s Office, Certain Addresses for Notices
	
	EXHIBITS
	
	 Form of

		
	 A
	  	Committed Loan Notice
	 B
	  	Note
	 C
	  	Assignment and Assumption
	 D
	  	Perfection Certificate
	 E
	  	Amended and Restated Security Agreement
	 F
	  	Intercreditor Agreement

 SENIOR SECURED LOAN AGREEMENT 

This SENIOR SECURED LOAN AGREEMENT (this “Agreement”) is entered into as of June 8, 2009, among Nielsen Finance
LLC, a Delaware limited liability company (together with its successors and assigns, “Nielsen” or the “Borrower”), the Guarantors party hereto from time to time, Goldman Sachs Lending Partners LLC, as Administrative
Agent and each lender from time to time party hereto (collectively, the “Lenders” and individually, a “Lender”). 

PRELIMINARY STATEMENTS 

The Borrower has requested that the Lenders extend credit to the Borrower in the form of Term Loans in an initial aggregate principal
amount of $500,000,000. The applicable Lenders have indicated their willingness to lend on the terms and subject to the conditions set forth herein. 

In consideration of the mutual covenants and agreements herein contained, the parties hereto covenant and agree as follows: 

ARTICLE I. 

Definitions and Accounting Terms 

Section 1.01 Defined Terms. 

As used in this Agreement, the following terms shall have the meanings set forth below: 

“11 1/2% Senior Notes” means the Issuer’s 11 1/2% Senior Notes due 2016 issued May 1, 2009. 

“11 1/2% Senior Notes Indenture” means the indenture dated as of May 1, 2009 governing the 11 1/2% Senior Notes.

 “11 5/8% Senior Notes” means the Issuers’ 11 5/8% Senior Notes due 2014 issued January 27, 2009.

 “11 5/8% Senior Notes Indenture” means the indenture dated as of January 27, 2009 governing the 11 5/8%
Senior Notes. 
 “Acceptable Commitment” has the meaning set forth in Section 2.05(b)(i)(A)(2).

 “ACN” means ACN Holdings, Inc., a Delaware corporation. 

“Acquired Indebtedness” means, with respect to any specified Person, 

(1) Indebtedness of any other Person existing at the time such other Person is merged with or into or became a Restricted Subsidiary of
such specified Person, including Indebtedness incurred in connection with, or in contemplation of, such other Person merging with or into or becoming a Restricted Subsidiary of such specified Person, and 

 (2) Indebtedness secured by a Lien encumbering any asset acquired by such specified Person.

 “Additional Senior Secured Obligations” means the Loan Obligations and any other Senior Secured Obligations
that are Incurred after the Closing Date (other than Indebtedness incurred under the Senior Credit Facilities pursuant to clause (b)(1) of Section 6.05) and secured by the Common Collateral ratably with the Loan Obligations on a first priority
basis pursuant to the Security Documents. 
 “Additional Senior Secured Party” means the holders of any
Additional Senior Secured Obligations, including the Lenders, and any Authorized Representative with respect thereto, including the Administrative Agent. 

“Administrative Agent” means Goldman Sachs Lending Partners LLC, in its capacity as administrative agent under any of
the Loan Documents, or any successor administrative agent. 
 “Administrative Agent’s Office” means, with
respect to any currency, the Administrative Agent’s address and, as appropriate, account as set forth on Schedule 9.02 with respect to such currency, or such other address or account with respect to such currency as the Administrative Agent may
from time to time notify the Borrower and the Lenders. 
 “Administrative Questionnaire” means an
Administrative Questionnaire in a form supplied by the Administrative Agent. 
 “Affiliate” means, with respect
to any Person, any other Person directly or indirectly controlling or controlled by or under direct or indirect common control with such specified Person. For purposes of this definition, “control” (including, with correlative meanings,
the terms “controlling,” “controlled by” and “under common control with”), as used with respect to any Person, shall mean the possession, directly or indirectly, of the power to direct or cause the direction of the
management or policies of such Person, whether through the ownership of voting securities, by agreement or otherwise. 

“Agent-Related Persons” means the Administrative Agent, together with their respective Affiliates, and the officers,
directors, employees, agents and attorneys-in-fact of such Persons and Affiliates. 
 “Aggregate Commitments”
means the Commitments of all the Lenders. 
 “Agreement” means this Senior Secured Loan Agreement, as the same
may be amended, supplemented or otherwise modified from time to time. 
 “Agreement Currency” has the meaning
set forth in Section 9.17. 
 “Anti-Terrorism Laws” has the meaning set forth in Section 5.16.

  

 -2- 

 “Applicable Premium” means, with respect to any Loans on any Prepayment
Date, the greater of: 
 (a) 1.0% of the principal amount of such Loans on such Prepayment Date; and 

(b) the excess, if any, of (i) the present value at such Prepayment Date of (A) the prepayment percentage of the principal
amount of such Loans at June 8, 2013 (such prepayment price being set forth in the table in Section 2.05(a)(i)) and all required interest payments due on such Loans through June 8, 2013 (excluding accrued but unpaid interest to the
Prepayment Date), computed using a discount rate equal to the Treasury Rate as of such Prepayment Date plus 50 basis points; over (ii) the principal amount of such Loans. 

“Approved Electronic Communications” means any notice, demand, communication, information, document or other material
that any Loan Party provides to Administrative Agent pursuant to any Loan Document or the transactions contemplated therein which is distributed to Administrative Agent or the Collateral Agent or to Lenders by means of electronic communications
pursuant to Section 9.02(d). 
 “Approved Fund” means any Fund that is administered, advised or managed by
(a) a Lender, (b) an Affiliate of a Lender or (c) an entity or an Affiliate of an entity that administers, advises or manages a Lender. 

“Arranger” means Goldman Sachs Lending Partners LLC in its capacity as sole lead arranger. 

“Asset Sale” means: 

(1) the sale, conveyance, transfer or other disposition, whether in a single transaction or a series of related transactions, of property
or assets (including by way of a Sale and Lease-Back Transaction) of a Covenant Party or any of the Restricted Subsidiaries (each referred to in this definition as a “disposition”); or 

(2) the issuance or sale of Equity Interests of any Covenant Party or any Restricted Subsidiary, whether in a single transaction or a
series of related transactions; 
 in each case, other than: 

(a) any disposition of Cash Equivalents or Investment Grade Securities or obsolete or worn out equipment in the ordinary
course of business or any disposition of inventory or goods (or other assets) held for sale in the ordinary course of business; 

(b) the disposition of all or substantially all of the assets of the Covenant Parties and the Restricted Subsidiaries in a
manner permitted pursuant to the provisions of Section 6.11 or any disposition that constitutes a Change of Control pursuant to this Agreement; 
  

 -3- 

 (c) the making of any Restricted Payment or Permitted Investment that is
permitted to be made, and is made, under Section 6.03; 
 (d) any disposition of assets or issuance or sale
of Equity Interests of any Covenant Party or Restricted Subsidiary in any transaction or series of transactions with an aggregate fair market value of less than $50 million; 

(e) any disposition of property or assets or issuance of securities by a Restricted Subsidiary or a Covenant Party to
another Covenant Party or by a Covenant Party or a Restricted Subsidiary to another Restricted Subsidiary; 
 (f)
to the extent allowable under Section 1031 of the Internal Revenue Code of 1986, any exchange of like property (excluding any boot thereon) for use in a Similar Business; 

(g) the lease, assignment or sub-lease of any real or personal property in the ordinary course of business; 

(h) any issuance or sale of Equity Interests in, or Indebtedness or other securities of, an Unrestricted Subsidiary;

 (i) any issuance or sale of Equity Interests of VNU HF; 

(j) foreclosures on assets; 

(k) sales of accounts receivable, or participations therein, in connection with any Receivables Facility; 

(l) any sale, conveyance, transfer or other disposition of the Transactions Intercompany Obligations; and 

(m) any financing transaction with respect to property built or acquired by a Covenant Party or any Restricted Subsidiary
after August 9, 2006 including Sale and Lease-Back Transactions and asset securitizations permitted by this Agreement. 

“Asset Sale Offer” has the meaning set forth in Section 2.05(b)(i)(B)(2). 

“Asset Sale Offer Payment Date” has the meaning set forth in Section 2.05(b)(i)(E). 

“Asset Sale Prepayment Amount” means: 

(1) at any time after the Closing Date and prior to the repayment, redemption, repurchase, defeasance or other acquisition or retirement
of at least $150 million of Indebtedness under Credit Facilities and $100 million aggregate principal amount of Loans with the Net Proceeds of Asset Sales, $0; 
  

 -4- 

 (2) at any time after the repayment, redemption, repurchase, defeasance or other acquisition
or retirement of at least $150 million (but less than $650 million) of Indebtedness under Credit Facilities and $100 million (but less than $200 million) aggregate principal amount of Loans with the Net Proceeds of Asset Sales, $50 million less the
aggregate amount of Net Proceeds, if any, previously applied to the repayment, redemption, repurchase, defeasance or other acquisition or retirement of Subordinated Indebtedness under Section 6.03(b)(14) or Indebtedness that does not constitute
Senior Secured Obligations under Section 2.05(b)(i)(A)(e), in each case pursuant to this clause (2); 
 (3) at any time
after the repayment, redemption, repurchase, defeasance or other acquisition or retirement of at least $650 million of Indebtedness under Credit Facilities and $200 million aggregate principal amount of Loans with the Net Proceeds of Asset Sales,
$100 million less, without duplication, the aggregate amount of Net Proceeds, if any, previously applied to the repayment, redemption, repurchase, defeasance or other acquisition or retirement of Subordinated Indebtedness under
Section 6.03(b)(14) or Indebtedness that does not constitute Senior Secured Obligations under Section 2.05(b)(i)(A)(e), in each case pursuant to clause (2) above and/or this clause (3). 

“Assignees” has the meaning set forth in Section 9.07(b). 

“Assignment and Assumption” means an Assignment and Assumption substantially in the form of Exhibit C. 

“Attorney Costs” means and includes all reasonable fees, expenses and disbursements of any law firm or other external
legal counsel. 
 “Audited Financial Statements” means the audited consolidated balance sheet of the Company
and its Subsidiaries as of December 31, 2008, and the related audited consolidated statements of income, of changes in shareholders’ equity and of cash flows for the Company and its Subsidiaries for the fiscal year ended December 31,
2008. 
 “Authorized Representative” means (i) in the case of any Senior Credit Facilities Obligations or
the Senior Credit Facilities Secured Parties, the administrative agent under the Senior Credit Facilities, (ii) in the case of the Loan Obligations or the Lenders, the Administrative Agent and (iii) in the case of any Series of Additional
Senior Secured Obligations or Additional Senior Secured Parties that become subject to the Intercreditor Agreement, the Authorized Representative named for such Series in the applicable joinder agreement. 

“Borrower” has the meaning set forth in the introductory paragraph to this Agreement. 

“Borrowing” means a borrowing consisting of simultaneous Loans made by each of the Lenders pursuant to
Section 2.01. 
 “Business Day” means any day other than a Saturday, Sunday or other day on which
commercial banks are authorized to close under the Laws of, or are in fact closed in, the state where the Administrative Agent’s Office is located. 
  

 -5- 

 “Capital Stock” means: 

(1) in the case of a corporation, corporate stock; 

(2) in the case of an association or business entity, any and all shares, interests, participations, rights or other equivalents (however
designated) of corporate stock; 
 (3) in the case of a partnership or limited liability company, partnership or membership
interests (whether general or limited); and 
 (4) any other interest or participation that confers on a Person the right to
receive a share of the profits and losses of, or distributions of assets of, the issuing Person. 
 “Capitalized Lease
Obligation” means, at the time any determination thereof is to be made, the amount of the liability in respect of a capital lease that would at such time be required to be capitalized and reflected as a liability on a balance sheet
(excluding the footnotes thereto) in accordance with GAAP. 
 “Capitalized Software Expenditures” means, for
any period, the aggregate of all expenditures (whether paid in cash or accrued as liabilities) by a Person and its Subsidiaries that are Covenants Parties or Restricted Subsidiaries during such period in respect of purchased software or internally
developed software and software enhancements that, in conformity with GAAP, are or are required to be reflected as capitalized costs on the consolidated balance sheet of such Person and such Subsidiaries. 

“Cash Equivalents” means: 

(1) United States dollars; 

(2) (a) euro, or any national currency of any participating member state of the EMU; or 

      (b) in the case of any Covenant Party or Restricted Subsidiary, such local currencies held by them
from time to time in the ordinary course of business; 
 (3) securities issued or directly and fully and unconditionally
guaranteed or insured by the U.S. government, any member of the European Union or any agency or instrumentality thereof the securities of which are unconditionally guaranteed as a full faith and credit obligation of such government with maturities
of 24 months or less from the date of acquisition; 
 (4) certificates of deposit, time deposits and eurodollar time deposits
with maturities of one year or less from the date of acquisition, bankers’ acceptances with maturities not exceeding one year and overnight bank deposits, in each case with any commercial bank having capital and surplus of not less than $500
million in the case of U.S. banks and $100 million (or the U.S. dollar equivalent as of the date of determination) in the case of non-U.S. banks; 
  

 -6- 

 (5) repurchase obligations for underlying securities of the types described in clauses
(3) and (4) entered into with any financial institution meeting the qualifications specified in clause (4) above; 

(6) commercial paper rated at least P-1 by Moody’s or at least A-1 by S&P and in each case maturing within 24 months after the
date of creation thereof; 
 (7) marketable short-term money market and similar securities having a rating of at least P-2 or
A-2 from either Moody’s or S&P, respectively (or, if at any time neither Moody’s nor S&P shall be rating such obligations, an equivalent rating from another Rating Agency) and in each case maturing within 24 months after the date
of creation thereof; 
 (8) investment funds investing 95% of their assets in securities of the types described in clauses
(1) through (7) above; 
 (9) readily marketable direct obligations issued by any state, commonwealth or territory of
the United States or any political subdivision or taxing authority thereof having an Investment Grade Rating from either Moody’s or S&P with maturities of 24 months or less from the date of acquisition; 

(10) Indebtedness or Preferred Stock issued by Persons with a rating of “A” or higher from S&P or “A2” or higher
from Moody’s with maturities of 24 months or less from the date of acquisition; and 
 (11) Investments with average
maturities of 12 months or less from the date of acquisition in money market funds rated AAA– (or the equivalent thereof) or better by S&P or Aaa3 (or the equivalent thereof) or better by Moody’s. 

Notwithstanding the foregoing, Cash Equivalents shall include amounts denominated in currencies other than those set forth in clauses
(1) and (2) above, provided that such amounts are converted into any currency listed in clauses (1) and (2) as promptly as practicable and in any event within ten Business Days following the receipt of such amounts. 

“CERCLA” means the Comprehensive Environmental Response, Compensation and Liability Act of 1980, as subsequently
amended. 
 “CERCLIS” means the Comprehensive Environmental Response, Compensation and Liability Information
System maintained by the U.S. Environmental Protection Agency. 
 “Change of Control” means the occurrence of
any of the following: 
 (a) the sale, lease or transfer, in one or a series of related transactions, of all or substantially all
of the assets of the Covenant Parties and the Restricted Subsidiaries, taken as a whole, to any Person other than a Permitted Holder; or 
  

 -7- 

 (b) the Borrower becomes aware of (by way of a report or any other filing pursuant to
Section 13(d) of the Exchange Act, proxy, vote, written notice or otherwise) the acquisition by any Person or group (within the meaning of Section 13(d)(3) or Section 14(d)(2) of the Exchange Act, or any successor provision),
including any group acting for the purpose of acquiring, holding or disposing of securities (within the meaning of Rule 13d-5(b)(1) under the Exchange Act), other than the Permitted Holders, in a single transaction or in a related series of
transactions, by way of merger, consolidation or other business combination or purchase of beneficial ownership (within the meaning of Rule 13d-3 under the Exchange Act, or any successor provision) of a majority or more of the total voting power of
the Voting Stock of the Borrower. 
 “Closing Date” means the first date all of the conditions precedent in
Section 4.01 are satisfied or waived in accordance with Section 4.01. 
 “Code” means the U.S.
Internal Revenue Code of 1986 and rules and regulations related thereto. 
 “Collateral” means all property
subject or purported to be subject, from time to time, to a Lien under any Security Documents. 
 “Collateral
Agent” means the First Lien Collateral Agent, or any successor collateral agent. 
 “Collateral Asset Sale
Offer” has the meaning set forth in Section 2.05(b)(i)(B)(1). 
 “Collateral Asset Sale Offer Payment
Date” has the meaning set forth in Section 2.05(b)(i)(D). 
 “Collateral Excess Proceeds” has the
meaning set forth in Section 2.05(b)(i)(B)(1). 
 “Commitment” means, as to each Lender, its obligation to
make a Loan to the Borrower pursuant to Section 2.01 in an aggregate amount not to exceed the amount set forth opposite such Lender’s name on Schedule 1.01A or in the Assignment and Assumption pursuant to which such Lender becomes a party
hereto, as applicable, as such amount may be adjusted from time to time in accordance with this Agreement. The initial aggregate amount of the Commitments is $500,000,000. 

“Committed Loan Notice” means a notice of a Borrowing substantially in the form of Exhibit A. 

“Common Collateral” means, at any time, Collateral in which the holders of two or more Series of Senior Secured
Obligations (or their respective Authorized Representatives) hold a valid and perfected security interest at such time. If more than two Series of Senior Secured Obligations are outstanding at any time and the holders of less than all Series of
Senior Secured Obligations hold a valid and perfected security interest in any Collateral at such time then such Collateral shall constitute Common Collateral for those Series of Senior Secured Obligations that

  

 -8- 

 
hold a valid security interest in such Collateral at such time and shall not constitute Common Collateral for any Series which does not have a valid and perfected security interest in such
Collateral at such time. 
 “Company” means The Nielsen Company B.V. (formerly known as VNU Group B.V.), a
private company incorporated under the laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands, together with its successors and assigns. 

“Compensation Period” has the meaning set forth in Section 2.12(c)(ii). 

“Consolidated Depreciation and Amortization Expense” means, with respect to any Person, for any period, the total amount
of depreciation and amortization expense, including the amortization of deferred financing fees and Capitalized Software Expenditures and amortization of unrecognized prior service costs and actuarial gains and losses related to pensions and other
post-employment benefits, of such Person and its Subsidiaries that are Covenant Parties or Restricted Subsidiaries for such period on a consolidated basis and otherwise determined in accordance with GAAP. 

“Consolidated Indebtedness” means, as of any date of determination, the sum, without duplication, of (1) the total
amount of Indebtedness of the Covenant Parties and the Restricted Subsidiaries, plus (2) the aggregate liquidation value of all Disqualified Stock of the Borrower and the Restricted Guarantors and all Preferred Stock of the Restricted
Subsidiaries that are not Guarantors, in each case, determined on a consolidated basis in accordance with GAAP. 

“Consolidated Interest Expense” means, with respect to any Person for any period, without duplication, the sum of:

 (1) consolidated interest expense of such Person and its Subsidiaries that are Covenant Parties or Restricted Subsidiaries for
such period, to the extent such expense was deducted (and not added back) in computing Consolidated Net Income (including (a) amortization of original issue discount resulting from the issuance of Indebtedness at less than par, (b) all
commissions, discounts and other fees and charges owed with respect to letters of credit or bankers acceptances, (c) non-cash interest expense (but excluding any non-cash interest expense attributable to the movement in the mark to market
valuation of Hedging Obligations or other derivative instruments pursuant to GAAP), (d) the interest component of Capitalized Lease Obligations, and (e) net payments, if any, pursuant to interest rate Hedging Obligations with respect to
Indebtedness, and excluding (w) any “additional interest” pursuant to any registration rights agreement with respect to notes issued by the Borrower, (x) amortization of deferred financing fees, debt issuance costs, commissions,
fees and expenses, (y) any expensing of bridge, commitment and other financing fees and (z) commissions, discounts, yield and other fees and charges (including any interest expense) related to any Receivables Facility); plus 

(2) consolidated capitalized interest of such Person and such Subsidiaries for such period, whether paid or accrued; plus 

 

 -9- 

 (3) Restricted Payments made by such Person of the type permitted to be made by clause
(15)(f) of Section 6.03(b); less 
 (4) interest income of such Person and such Subsidiaries for such period.

 For purposes of this definition, interest on a Capitalized Lease Obligation shall be deemed to accrue at an interest rate
reasonably determined by the Borrower to be the rate of interest implicit in such Capitalized Lease Obligation in accordance with GAAP. 

“Consolidated Leverage Ratio” means, as of the date of determination, the ratio of (a) the Consolidated
Indebtedness of the Covenant Parties and the Restricted Subsidiaries on such date less the amount of cash and Cash Equivalents in excess of any Restricted Cash that would be stated on the balance sheet of the Covenant Parties and the Restricted
Subsidiaries and held by the Covenant Parties and the Restricted Subsidiaries as of such date of determination, as determined in accordance with GAAP, to (b) EBITDA of the Covenant Parties and the Restricted Subsidiaries for the most recently
ended four fiscal quarters ending immediately prior to such date for which internal financial statements are available. 
 In
the event that a Covenant Party or any Restricted Subsidiary (i) incurs, assumes, guarantees, redeems, retires or extinguishes any Indebtedness (other than, for purposes of calculating EBITDA only, Indebtedness incurred under any revolving
credit facility unless such Indebtedness has been permanently repaid and has not been replaced) or (ii) issues or redeems Disqualified Stock or Preferred Stock subsequent to the commencement of the period for which the Consolidated Leverage
Ratio is being calculated but prior to or simultaneously with the event for which the calculation of the Consolidated Leverage Ratio is made (the “Consolidated Leverage Ratio Calculation Date”), then the Consolidated Leverage Ratio
shall be calculated giving pro forma effect to such incurrence, assumption, guarantee, redemption, retirement or extinguishment of Indebtedness, or such issuance or redemption of Disqualified Stock or Preferred Stock, as if the same had occurred at
the beginning of the applicable four-quarter period. 
 For purposes of making the computation referred to above, Investments,
acquisitions, dispositions, mergers, amalgamations, consolidations and discontinued operations (as determined in accordance with GAAP), in each case with respect to an operating unit of a business, and other operational changes that a Covenant Party
or any of the Restricted Subsidiaries has determined to make and/or made during the four-quarter reference period or subsequent to such reference period and on or prior to or simultaneously with the Consolidated Leverage Ratio Calculation Date shall
be calculated on a pro forma basis in accordance with GAAP assuming that all such Investments, acquisitions, dispositions, mergers, amalgamations, consolidations, discontinued operations and other operational changes (and the change in any
associated Fixed Charge obligations and the change in EBITDA resulting therefrom) had occurred on the first day of the four-quarter reference period. If since the beginning of such period any Person that subsequently became a Restricted Subsidiary
or was merged with or into a Covenant Party or any of the Restricted Subsidiaries since the beginning of such period shall have made any Investment, acquisition, disposition, merger, amalgamation, consolidation, discontinued

  

 -10- 

 
operation or operational change, in each case with respect to an operating unit of a business, that would have required adjustment pursuant to this definition, then the Consolidated Leverage
Ratio shall be calculated giving pro forma effect thereto for such period as if such Investment, acquisition, disposition, merger, consolidation, discontinued operation or operational change had occurred at the beginning of the applicable
four-quarter period. 
 For purposes of this definition, whenever pro forma effect is to be given to a transaction, the pro
forma calculations shall be made in good faith by a responsible financial or accounting officer of the Borrower. If any Indebtedness bears a floating rate of interest and is being given pro forma effect, the interest on such Indebtedness shall be
calculated as if the rate in effect on the Consolidated Leverage Ratio Calculation Date had been the applicable rate for the entire period (taking into account any Hedging Obligations applicable to such Indebtedness). Interest on a Capitalized Lease
Obligation shall be deemed to accrue at an interest rate reasonably determined by a responsible financial or accounting officer of the Borrower to be the rate of interest implicit in such Capitalized Lease Obligation in accordance with GAAP. For
purposes of making the computation referred to above, interest on any Indebtedness under a revolving credit facility computed on a pro forma basis shall be computed based upon the average daily balance of such Indebtedness during the applicable
period except as set forth in the first paragraph of this definition. Interest on Indebtedness that may optionally be determined at an interest rate based upon a factor of a prime or similar rate, a eurocurrency interbank offered rate, or other
rate, shall be deemed to have been based upon the rate actually chosen, or, if none, then based upon such optional rate chosen as the Borrower may designate. Any such pro forma calculation may include adjustments appropriate, in the reasonable
determination of the Borrower as set forth in an Officer’s Certificate, to reflect (1) operating expense reductions and other operating improvements or synergies reasonably expected to result from any acquisition, amalgamation, merger or
operational change (including, to the extent applicable, from the Transactions) and (2) all adjustments of the nature used in connection with the calculation of “Pro Forma Adjusted EBITDA” as set forth in footnote 8 to the
“Summary Historical and Pro Forma Financial Information” under “Offering Memorandum Summary” in the Original Offering Memorandum to the extent such adjustments, without duplication, continue to be applicable to such four-quarter
period. Notwithstanding anything to the contrary, the aggregate amount of projected operating expense reductions, operating improvements and synergies included in any such pro forma calculation shall not exceed $125 million for any four consecutive
quarter period (which adjustments may be incremental to pro forma adjustments made pursuant to the immediately preceding paragraph). 

For the purposes of this definition, any amount in a currency other than U.S. dollars will be converted to U.S. dollars based on the
average exchange rate for such currency for the most recent twelve month period immediately prior to the date of determination determined in a manner consistent with that used in calculating EBITDA for the applicable period. 

“Consolidated Net Income” means, with respect to any Person for any period, the aggregate of the Net Income of such
Person and its Subsidiaries that are Covenant Parties or Restricted Subsidiaries for such period, on a consolidated basis, and otherwise determined in accordance with GAAP; provided, however, that, without duplication, 

 

 -11- 

 (1) any after-tax effect of extraordinary, non-recurring or unusual gains or losses (less
all fees and expenses relating thereto) or expenses (including relating to the Transactions), duplicative running costs associated with the European Data Factory, severance, relocation costs and curtailments or modifications to pension and
post-retirement employee benefit plans shall be excluded, 
 (2) the Net Income for such period shall not include the cumulative
effect of a change in accounting principles during such period, including changes from international financial reporting standards to United States financial reporting standards, 

(3) any after-tax effect of income (loss) from disposed or discontinued operations and any net after-tax gains or losses on disposal of
disposed, abandoned or discontinued operations shall be excluded, 
 (4) any after-tax effect of gains or losses (less all fees
and expenses relating thereto) attributable to asset dispositions other than in the ordinary course of business, as determined in good faith by the Borrower, shall be excluded, 

(5) the Net Income for such period of any Person that is not a Subsidiary, or is an Unrestricted Subsidiary, or that is accounted for by
the equity method of accounting, shall be excluded; provided that Consolidated Net Income of such Person shall be increased by the amount of dividends or distributions or other payments that are actually paid in cash (or to the extent converted into
cash) to such Person or a Subsidiary thereof that is a Covenant Party or a Restricted Subsidiary in respect of such period, 

(6) solely for the purpose of determining the amount available for Restricted Payments under clause (3)(a) of Section 6.03(a),
the Net Income for such period of any Restricted Subsidiary (other than any Guarantor) shall be excluded if the declaration or payment of dividends or similar distributions by that Restricted Subsidiary of its Net Income is not at the date of
determination wholly permitted without any prior governmental approval (which has not been obtained) or, directly or indirectly, by the operation of the terms of its charter or any agreement, instrument, judgment, decree, order, statute, rule, or
governmental regulation applicable to that Restricted Subsidiary or its stockholders, unless such restriction with respect to the payment of dividends or similar distributions has been legally waived, provided that Consolidated Net Income of the
Covenant Parties will be increased by the amount of dividends or other distributions or other payments actually paid in cash (or to the extent converted into cash) to a Covenant Party or a Restricted Subsidiary thereof in respect of such period, to
the extent not already included therein, 
 (7) effects of purchase accounting adjustments (including the effects of such
adjustments pushed down to such Person and such Subsidiaries) in component amounts required or permitted by GAAP, resulting from the application of purchase accounting in relation to the Transactions or any consummated acquisition or the
amortization or write-off of any amounts thereof, net of taxes, shall be excluded, 
  

 -12- 

 (8) any after-tax effect of income (loss) from the early extinguishment of Indebtedness or
Hedging Obligations or other derivative instruments shall be excluded, 
 (9) any impairment charge or asset write-off, in each
case, pursuant to GAAP and the amortization of intangibles arising pursuant to GAAP shall be excluded, 
 (10) any non-cash
compensation expense recorded from grants of stock appreciation or similar rights, stock options, restricted stock or other rights shall be excluded, 

(11) any fees and expenses incurred during such period, or any amortization thereof for such period, in connection with the Transactions
and any acquisition, Investment, Asset Sale, issuance or repayment of Indebtedness, issuance of Equity Interests, refinancing transaction or amendment or modification of any debt instrument (in each case, including any such transaction consummated
prior to August 9, 2006 and any such transaction undertaken but not completed) and any charges or non-recurring merger costs incurred during such period as a result of any such transaction shall be excluded, and 

(12) accruals and reserves that are established within twelve months after August 9, 2006 that are so required to be established as
a result of the Transactions in accordance with GAAP shall be excluded. 
 Notwithstanding the foregoing, for the purpose of
Section 6.03 only (other than clause (3)(d) of Section 6.03(a)), there shall be excluded from Consolidated Net Income any income arising from any sale or other disposition of Restricted Investments made by the Covenant Parties and the
Restricted Subsidiaries, any repurchases and redemptions of Restricted Investments from the Covenant Parties and the Restricted Subsidiaries, any repayments of loans and advances which constitute Restricted Investments by any of the Covenant Parties
or any of the Restricted Subsidiaries, any sale of the stock of an Unrestricted Subsidiary or any distribution or dividend from an Unrestricted Subsidiary, in each case only to the extent such amounts increase the amount of Restricted Payments
permitted under Section 6.03 pursuant to clause (3)(d) of Section 6.03(a). 
 “Consolidated Senior
Secured Debt Ratio” means, as of the date of determination, the ratio of (a) the Consolidated Indebtedness of the Covenant Parties and the Restricted Subsidiaries consisting of Senior Secured Obligations and other Indebtedness referred
to in clauses (11), (12) or (18) of Section 6.05, which, in each case, is secured by a Lien which is pari passu with or senior to the Liens securing the Loan Obligations, less the amount of cash and Cash Equivalents in excess of any
Restricted Cash that would be stated on the balance sheet of the Covenant Parties and the Restricted Subsidiaries and held by the Covenant Parties and the Restricted Subsidiaries as of such date of determination, as determined in accordance with
GAAP, to (b) EBITDA of the Covenant Parties and the Restricted Subsidiaries for the most recently ended four fiscal quarters ending immediately prior to such date for which internal financial statements are available. 

 

 -13- 

 In the event that a Covenant Party or any Restricted Subsidiary (i) incurs, assumes,
guarantees, redeems, retires or extinguishes any Indebtedness (other than, for purposes of calculating EBITDA only, Indebtedness incurred under any revolving credit facility unless such Indebtedness has been permanently repaid and has not been
replaced) or (ii) issues or redeems Disqualified Stock or Preferred Stock subsequent to the commencement of the period for which the Consolidated Senior Secured Debt Ratio is being calculated but prior to or simultaneously with the event for
which the calculation of the Consolidated Secured Debt Ratio is made (the “Consolidated Senior Secured Debt Ratio Calculation Date”), then the Consolidated Senior Secured Debt Ratio shall be calculated giving pro forma effect to
such incurrence, assumption, guarantee, redemption, retirement or extinguishment of Indebtedness, or such issuance or redemption of Disqualified Stock or Preferred Stock, as if the same had occurred at the beginning of the applicable four-quarter
period. 
 For purposes of making the computation referred to above, Investments, acquisitions, dispositions, mergers,
amalgamations, consolidations and discontinued operations (as determined in accordance with GAAP), in each case with respect to an operating unit of a business, and other operational changes that a Covenant Party or any of the Restricted
Subsidiaries has determined to make and/or made during the four-quarter reference period or subsequent to such reference period and on or prior to or simultaneously with the Consolidated Senior Secured Debt Ratio Calculation Date shall be calculated
on a pro forma basis in accordance with GAAP assuming that all such Investments, acquisitions, dispositions, mergers, amalgamations, consolidations, discontinued operations and other operational changes (and the change in any associated Fixed Charge
obligations and the change in EBITDA resulting therefrom) had occurred on the first day of the four-quarter reference period. If since the beginning of such period any Person that subsequently became a Restricted Subsidiary or was merged with or
into a Covenant Party or any of the Restricted Subsidiaries since the beginning of such period shall have made any Investment, acquisition, disposition, merger, amalgamation, consolidation, discontinued operation or operational change, in each case
with respect to an operating unit of a business, that would have required adjustment pursuant to this definition, then the Consolidated Senior Secured Debt Ratio shall be calculated giving pro forma effect thereto for such period as if such
Investment, acquisition, disposition, merger, consolidation, discontinued operation or operational change had occurred at the beginning of the applicable four-quarter period. 

For purposes of this definition, whenever pro forma effect is to be given to a transaction, the pro forma calculations shall be made in
good faith by a responsible financial or accounting officer of the Borrower. If any Indebtedness bears a floating rate of interest and is being given pro forma effect, the interest on such Indebtedness shall be calculated as if the rate in effect on
the Consolidated Senior Secured Debt Ratio Calculation Date had been the applicable rate for the entire period (taking into account any Hedging Obligations applicable to such Indebtedness). Interest on a Capitalized Lease Obligation shall be deemed
to accrue at an interest rate reasonably determined by a responsible financial or accounting officer of the Borrower to be the rate of interest implicit in such Capitalized Lease Obligation in accordance with GAAP. For purposes of making the
computation referred to above, interest on any Indebtedness under a revolving credit facility computed on a pro forma basis shall be computed based upon the average daily balance of such Indebtedness during the applicable period except as set forth
in the 
  

 -14- 

 
first paragraph of this definition. Interest on Indebtedness that may optionally be determined at an interest rate based upon a factor of a prime or similar rate, a eurocurrency interbank offered
rate, or other rate, shall be deemed to have been based upon the rate actually chosen, or, if none, then based upon such optional rate chosen as the Borrower may designate. Any such pro forma calculation may include adjustments appropriate, in the
reasonable determination of the Borrower as set forth in an Officer’s Certificate, to reflect (1) operating expense reductions and other operating improvements or synergies reasonably expected to result from any acquisition, amalgamation,
merger or operational change (including, to the extent applicable, from the Transactions); and (2) all adjustments of the nature used in connection with the calculation of “Pro Forma Adjusted EBITDA” as set forth in footnote 8 to the
“Summary Historical and Pro Forma Financial Information” under “Offering Memorandum Summary” in the Original Offering Memorandum to the extent such adjustments, without duplication, continue to be applicable to such four-quarter
period. Notwithstanding anything to the contrary, the aggregate amount of projected operating expense reductions, operating improvements and synergies included in any such pro forma calculation shall not exceed $125 million for any four consecutive
quarter period (which adjustments may be incremental to pro forma adjustments made pursuant to the immediately preceding paragraph). 

For the purposes of this definition, any amount in a currency other than U.S. dollars will be converted to U.S. dollars based on the
average exchange rate for such currency for the most recent twelve month period immediately prior to the date of determination determined in a manner consistent with that used in calculating EBITDA for the applicable period. 

“Contingent Obligations” means, with respect to any Person, any obligation of such Person guaranteeing any leases,
dividends or other obligations that do not constitute Indebtedness (“primary obligations”) of any other Person (the “primary obligor”) in any manner, whether directly or indirectly, including, without limitation, any obligation
of such Person, whether or not contingent, 
 (1) to purchase any such primary obligation or any property constituting direct or
indirect security therefor, 
 (2) to advance or supply funds 

(a) for the purchase or payment of any such primary obligation, or 

(b) to maintain working capital or equity capital of the primary obligor or otherwise to maintain the net worth or solvency of the
primary obligor, or 
 (3) to purchase property, securities or services primarily for the purpose of assuring the owner of any
such primary obligation of the ability of the primary obligor to make payment of such primary obligation against loss in respect thereof. 

“Contractual Obligation” means, as to any Person, any provision of any security issued by such Person or of any
agreement, instrument or other undertaking to which such Person is a party or by which it or any of its property is bound. 
  

 -15- 

 “Covenant Parties” means each of VNU HF, VNU International, B.V., and the
Borrower. 
 “Covenant Suspension Event” has the meaning set forth in Section 6.14(a). 

“Credit Agreement” means the Credit Agreement, dated as of August 9, 2006, among the Borrower, Citibank, N.A., as
administrative agent, the lenders party thereto from time to time, and the other parties named therein, as amended, restated, supplemented, waived or otherwise modified from time to time, including to the date hereof. 

“Credit Facilities” means, with respect to a Covenant Party or any of the Restricted Subsidiaries, one or more debt
facilities, including the Senior Credit Facilities, or other financing arrangements (including, without limitation, commercial paper facilities or indentures) providing for revolving credit loans, term loans, letters of credit or other long-term
indebtedness, including any notes, mortgages, guarantees, collateral documents, instruments and agreements executed in connection therewith, and any amendments, supplements, modifications, extensions, renewals, restatements or refundings thereof and
any indentures or credit facilities or commercial paper facilities that replace, refund or refinance any part of the loans, notes, other credit facilities or commitments thereunder, including any such replacement, refunding or refinancing facility
or indenture that increases the amount permitted to be borrowed thereunder or alters the maturity thereof (provided that such increase in borrowings is permitted under Section 6.05) or adds Restricted Subsidiaries as additional borrowers or
guarantors thereunder and whether by the same or any other agent, lender or group of lenders. 
 “Debtor Relief
Laws” means the Bankruptcy Code of the United States, the Dutch Bankruptcy Act (Faillissementswet) and all other liquidation, conservatorship, bankruptcy, assignment for the benefit of creditors, moratorium, rearrangement, receivership,
insolvency, reorganization, faillissement, surseance van betaling, onderbewindstelling, ontbinding, or similar debtor relief Laws of the United States, The Netherlands or other applicable jurisdictions from time to time in effect and
affecting the rights of creditors generally. 
 “Default” means any event that is, or with the passage of time
or the giving of notice or both would be, an Event of Default. 
 “Default Rate” means 10.50% (ten and one-half
percent) per annum, to the fullest extent permitted by applicable Laws 
 “Defaulting Lender” means any Lender
that (a) has failed to fund any portion of the Loans required to be funded by it hereunder within one (1) Business Day of the date required to be funded by it hereunder, unless the subject of a good faith dispute or subsequently cured,
(b) has otherwise failed to pay over to the Administrative Agent or any other Lender any other amount required to be paid by it hereunder within one (1) Business Day of the date when due, unless the subject of a good faith dispute or
subsequently cured, or (c) has been deemed insolvent or become the subject of a bankruptcy or insolvency proceeding. 
  

 -16- 

 “Designated Non-cash Consideration” means the fair market value of non-cash
consideration received by a Covenant Party or a Restricted Subsidiary in connection with an Asset Sale that is so designated as Designated Non-cash Consideration pursuant to an Officer’s Certificate, setting forth the basis of such valuation,
executed by the principal financial officer of the Borrower, less the amount of cash or Cash Equivalents received in connection with a subsequent sale of or collection on such Designated Non-cash Consideration. 

“Designated Preferred Stock” means Preferred Stock of a Covenant Party, a Restricted Subsidiary or any direct or
indirect parent corporation thereof (in each case other than Disqualified Stock) that is issued for cash (other than to a Covenant Party or a Restricted Subsidiary or an employee stock ownership plan or trust established by a Covenant Party or any
their respective Subsidiaries) and is so designated as Designated Preferred Stock, pursuant to an Officer’s Certificate executed by the principal financial officer of the Borrower, on the issuance date thereof, the cash proceeds of which are
excluded from the calculation set forth in clause (3) of Section 6.03(a). 
 “Disqualified Stock”
means, with respect to any Person, any Capital Stock of such Person which, by its terms, or by the terms of any security into which it is convertible or for which it is putable or exchangeable, or upon the happening of any event, matures or is
mandatorily redeemable (other than solely as a result of a change of control or asset sale) pursuant to a sinking fund obligation or otherwise, or is redeemable at the option of the holder thereof (other than solely as a result of a change of
control or asset sale), in whole or in part, in each case prior to the date 91 days after the earlier of the maturity date of the Loans or the date the Loans are no longer outstanding; provided, however, that if such Capital Stock is issued to any
plan for the benefit of employees of the Covenant Parties or their respective Subsidiaries or by any such plan to such employees, such Capital Stock shall not constitute Disqualified Stock solely because it may be required to be repurchased in order
to satisfy applicable statutory or regulatory obligations. 
 “Dollar” and “$” mean lawful
money of the United States. 
 “Domestic Subsidiary” means any Subsidiary of a Covenant Party that is organized
or existing under the laws of the United States, any state thereof, the District of Columbia, or any territory thereof. 

“EBITDA” means, with respect to any Person for any period, the Consolidated Net Income of such Person and its
Subsidiaries that are Covenant Parties or Restricted Subsidiaries for such period 
 (1) increased (without duplication) by:

 (a) provision for taxes based on income or profits or capital, including, without limitation, state, franchise and similar
taxes and foreign withholding taxes of such Person and such Subsidiaries paid or accrued during such period deducted (and not added back) in computing Consolidated Net Income; plus 

 

 -17- 

 (b) Fixed Charges (other than clause (3) of the definition of Consolidated Interest
Expense, except to the extent that such amount has been deducted in the calculation of Consolidated Net Income) of such Person and such Subsidiaries for such period (including (x) net losses on Hedging Obligations or other derivative
instruments entered into for the purpose of hedging interest rate risk and (y) costs of surety bonds in connection with financing activities, in each case, to the extent included in Fixed Charges) to the extent the same was deducted (and not
added back) in calculating such Consolidated Net Income; plus 
 (c) Consolidated Depreciation and Amortization Expense of such
Person and such Subsidiaries for such period to the extent the same were deducted (and not added back) in computing Consolidated Net Income; plus 

(d) any expenses or charges (other than depreciation or amortization expense) related to any Equity Offering, Permitted Investment,
acquisition, disposition, recapitalization or the incurrence or repayment of Indebtedness permitted to be incurred by this Agreement (including a refinancing thereof) (whether or not successful), including (i) such fees, expenses or charges
related to the borrowing of the Loans and the Senior Subordinated Discount Notes and the Credit Facilities, (ii) any amendment or other modification of the Loans, and, in each case, deducted (and not added back) in computing Consolidated Net
Income, (iii) any “additional interest” pursuant to any registration rights agreement with respect to notes issued by the Borrower and (iv) commissions, discounts, yield and other fees and charges (including any interest expense)
related to any Receivables Facility; plus 
 (e) the amount of any business optimization expense and restructuring charge or
reserve deducted (and not added back) in such period in computing Consolidated Net Income, including any restructuring costs incurred in connection with acquisitions after August 9, 2006 costs related to the closure and/or consolidation of
facilities, retention charges, systems establishment costs and excess pension charges; plus 
 (f) any other non-cash charges,
including any write offs or write downs, reducing Consolidated Net Income for such period (provided that if any such non-cash charges represent an accrual or reserve for potential cash items in any future period, the cash payment in respect thereof
in such future period shall be subtracted from EBITDA in such future period to the extent paid, but excluding from this proviso, for the avoidance of doubt, amortization of a prepaid cash item that was paid in a prior period); plus 

(g) the amount of any minority interest expense consisting of Subsidiary income attributable to minority equity interests of third
parties in any non-Wholly-Owned Subsidiary deducted (and not added back) in such period in calculating Consolidated Net Income; plus 

(h) the amount of management, monitoring, consulting, transaction and advisory fees and related expenses paid in such period to the
Investors to the extent otherwise permitted under Section 6.07; plus 
  

 -18- 

 (i) the amount of loss on sale of receivables and related assets to the Receivables
Subsidiary in connection with a Receivables Facility; plus 
 (j) any costs or expense incurred by such Person or any such
Subsidiary pursuant to any management equity plan or stock option plan or any other management or employee benefit plan or agreement or any stock subscription or shareholder agreement, to the extent that such cost or expenses are funded with cash
proceeds contributed to the capital of the Borrower or a Restricted Guarantor or net cash proceeds of an issuance of Equity Interest of the Borrower or Restricted Guarantor (other than Disqualified Stock) solely to the extent that such net cash
proceeds are excluded from the calculation set forth in clause (3) of Section 6.03(a); 
 (2) decreased by (without
duplication) (a) non-cash gains increasing Consolidated Net Income of such Person and such Subsidiaries for such period, excluding any non-cash gains to the extent they represent the reversal of an accrual or reserve for a potential cash item
that reduced EBITDA in any prior period and (b) solely for the purpose of calculating EBITDA on a cumulative basis for purposes of clause (3)(a) of Section 6.03(a) the amount of cost savings set forth in the adjustments used in
connection with the calculation of “Pro Forma Adjusted EBITDA” as set forth in footnote 8 to the “Summary Historical and Pro Forma Financial Information” under “Offering Memorandum Summary” in the Original Offering
Memorandum; and 
 (3) increased or decreased by (without duplication): 

(a) any net gain or loss resulting in such period from Hedging Obligations and the application of Statement of Financial Accounting
Standards No. 133 and International Accounting Standards No. 39 and their respective related pronouncements and interpretations; plus or minus, as applicable, 

(b) any net gain or loss resulting in such period from currency translation gains or losses related to currency remeasurements of
indebtedness (including any net loss or gain resulting from hedge agreements for currency exchange risk). 
 “Eligible
Assignee” has the meaning set forth in Section 9.07(a). 
 “EMTN Notes” means Indebtedness in
respect of notes outstanding on the Closing Date pursuant to the Parent’s Euro Medium Term Note Programme. 

“EMU” means economic and monetary union as contemplated in the Treaty on European Union. 

“Environment” means indoor air, ambient air, surface water, groundwater, drinking water, land surface, subsurface
strata, and natural resources such as wetlands, flora and fauna. 
 “Environmental Laws” means the common law
and any and all Federal, state, local, and foreign statutes, Laws, regulations, ordinances, rules, judgments, orders, decrees, permits, concessions, grants, franchises, licenses, agreements or governmental restrictions relating to

  

 -19- 

 
pollution, the protection of the Environment or, to the extent relating to exposure to Hazardous Materials, human health or to the Release or threat of Release of Hazardous Materials into the
Environment. 
 “Environmental Liability” means any liability, contingent or otherwise (including any liability
for damages, costs of investigation and remediation, fines, penalties or indemnities), of the Loan Parties or any Restricted Subsidiary directly or indirectly resulting from or based upon (a) violation of any Environmental Law, (b) the
generation, use, handling, transportation, storage, treatment or disposal of any Hazardous Materials, (c) exposure to any Hazardous Materials, (d) the Release or threatened Release of any Hazardous Materials into the Environment or
(e) any contract, agreement or other consensual arrangement pursuant to which liability is assumed or imposed with respect to any of the foregoing. 

“Environmental Permit” means any permit, approval, identification number, license or other authorization required under
any Environmental Law. 
 “Equity Interests” means Capital Stock and all warrants, options or other rights to
acquire Capital Stock, but excluding any debt security that is convertible into, or exchangeable for, Capital Stock. 

“Equity Offering” means any public or private sale of common stock or Preferred Stock of VNU HF or of a direct or
indirect parent of VNU HF (excluding Disqualified Stock), other than: 
 (1) public offerings with respect to any such
Person’s common stock registered on Form S-8; 
 (2) issuances to a Covenant Party or any Subsidiary of a Covenant Party;
and 
 (3) any such public or private sale that constitutes an Excluded Contribution. 

“ERISA” means the Employee Retirement Income Security Act of 1974, as amended from time to time. 

“ERISA Affiliate” means any trade or business (whether or not incorporated) that is under common control with a Loan
Party or any Restricted Subsidiary within the meaning of Section 414 of the Code or Section 4001 of ERISA. 

“ERISA Event” means (a) a Reportable Event with respect to a Pension Plan; (b) a withdrawal by a Loan Party,
any Restricted Subsidiary or any ERISA Affiliate from a Pension Plan subject to Section 4063 of ERISA during a plan year in which it was a substantial employer (as defined in Section 4001(a)(2) of ERISA) or a cessation of operations that
is treated as such a withdrawal under Section 4062(e) of ERISA; (c) a complete or partial withdrawal by a Loan Party, any Restricted Subsidiary or any ERISA Affiliate from a Multiemployer Plan or notification that a Multiemployer Plan is
in reorganization; (d) the filing of a notice of intent to terminate, the treatment of a Plan amendment as a termination under Sections 4041 or 4041A of 

 

 -20- 

 
ERISA, or the commencement of proceedings by the PBGC to terminate a Pension Plan or Multiemployer Plan; (e) an event or condition which constitutes grounds under Section 4042 of ERISA
for the termination of, or the appointment of a trustee to administer, any Pension Plan or Multiemployer Plan; or (f) the imposition of any liability under Title IV of ERISA, other than for PBGC premiums due but not delinquent under
Section 4007 of ERISA, upon a Loan Party, any Restricted Subsidiary or any ERISA Affiliate. 
 “euro”
means the single currency of participating member states of the EMU. 
 “Event of Default” has the meaning
specified in Section 7.01. 
 “Exchange Act” means the Securities Exchange Act of 1934, as amended, and
the rules and regulations of the SEC promulgated thereunder. 
 “Excluded Contribution” means net cash
proceeds, marketable securities or Qualified Proceeds received by or contributed to a Covenant Party from, 
 (1) contributions
to its common equity capital, and 
 (2) the sale (other than to a Covenant Party or a Subsidiary of a Covenant Party or to any
management equity plan or stock option plan or any other management or employee benefit plan or agreement of a Covenant Party or a Subsidiary of a Covenant Party) of Capital Stock (other than Disqualified Stock and Designated Preferred Stock) of VNU
HF or any direct or indirect parent of VNU HF, 
 in each case designated as Excluded Contributions pursuant to an
Officer’s Certificate on the date such capital contributions are made or the date such Equity Interests are sold, as the case may be, which are excluded from the calculation set forth in clause (3) of Section 6.03(a). 

“Excluded Subsidiary” means (a) any Subsidiary that is not a wholly owned Subsidiary, (b) any Subsidiary of a
Guarantor that does not have assets or annual revenues in excess of $50,000,000 (or $100,000,000 in the case of AC Nielsen, S.A. de C.V., Nielsen Book Services Limited and VNU Business Publications Ltd.), (c) any Subsidiary that is prohibited
by applicable Law or Contractual Obligations existing on the Closing Date from guaranteeing the Obligations, (d) any Restricted Subsidiary acquired pursuant to a Permitted Acquisition financed with secured Indebtedness incurred pursuant to
Section 6.05(b)(18) and each Restricted Subsidiary thereof that guarantees such Indebtedness; provided that each such Restricted Subsidiary shall cease to be an Excluded Subsidiary under this clause (d) if such secured Indebtedness
is repaid or becomes unsecured or if such Restricted Subsidiary ceases to guarantee such secured Indebtedness, as applicable, (e) any other Subsidiary with respect to which, in the reasonable judgment of the Applicable Authorized
Representative, the cost or other consequences (including any adverse tax consequences) of providing a Guarantee shall be excessive in view of the benefits to be obtained by the Lenders therefrom, (f) any Receivables Subsidiary, and
(g) any Foreign Subsidiary of ACN or VNU, Inc. or of any other Domestic Subsidiary. 
 “Executive Order”
has the meaning set forth in Section 5.16. 
  

 -21- 

 “Existing Senior Notes” means the Original Notes, the Issuers’
additional $220 million of 10% Senior Notes due 2014 issued on April 16, 2008, the 11 5/8% Senior Notes and the 11 1/2% Senior Notes. 

“Existing Senior Notes Indenture” means the indenture dated as of August 9, 2006, as supplemented, governing the
Original Notes and the Issuers’ additional $220 million of 10% Senior Notes due 2014 issued on April 16, 2008, the 11 5/8% Senior Notes Indenture and the 11 1/2% Senior Notes Indenture. 

“Federal Funds Rate” means, for any day, the rate per annum equal to the weighted average of the rates on overnight
Federal funds transactions with members of the Federal Reserve System arranged by Federal funds brokers on such day, as published by the Federal Reserve Bank on the Business Day next succeeding such day; provided that (a) if such day is
not a Business Day, the Federal Funds Rate for such day shall be such rate on such transactions on the next preceding Business Day as so published on the next succeeding Business Day, and (b) if no such rate is so published on such next
succeeding Business Day, the Federal Funds Rate for such day shall be the average rate (rounded upward, if necessary, to a whole multiple of 1/100 of 1%) charged to Citibank, N.A. on such day on such transactions as determined by the Administrative
Agent. 
 “First Lien Collateral Agent” means Citibank, N.A., in its collective capacities as
(i) Collateral Agent hereunder, (ii) administrative agent and collateral agent for the lenders and other secured parties under the Senior Credit Facilities and the other Senior Secured Documents and (iii) as collateral agent for the
Additional Senior Secured Parties, together with its successors and permitted assigns under the Senior Credit Facilities, this Agreement and the Senior Secured Documents exercising substantially the same rights and powers; and in each case provided
that if such First Lien Collateral Agent is not Citibank, N.A., such First Lien Collateral Agent shall have become a party to the Intercreditor Agreement and the other applicable First Lien Security Documents. 

“First Lien Security Documents” means the Security Documents and any other agreement, document or instrument pursuant to
which a Lien is granted or purported to be granted securing Additional Senior Secured Obligations or under which rights or remedies with respect to such Liens are governed, in each case to the extent relating to the collateral securing the
Additional Senior Secured Obligations. 
 “First Priority After-Acquired Property” means any property or asset
of the Borrower or any Guarantor that secures any Senior Credit Facility Obligations or any other Senior Secured Obligations that is not already subject to the Lien under the Security Documents securing the Loan Obligations. 

“Fixed Charges” means, with respect to any Person for any period, the sum, without duplication, of: 

 

 -22- 

 (1) Consolidated Interest Expense of such Person and its Subsidiaries that are Covenant
Parties or Restricted Subsidiaries for such period; plus 
 (2) all cash dividends or other distributions paid to any Person
other than such Person or any such Subsidiary (excluding items eliminated in consolidation) on any series of Preferred Stock of a Covenant Party or a Restricted Subsidiary during such period; plus 

(3) all cash dividends or other distributions paid to any Person other than such Person or any such Subsidiary (excluding items
eliminated in consolidation) on any series of Disqualified Stock of a Covenant Party or a Restricted Subsidiary during such period. 

“Foreign Parent” means The Nielsen Company B.V. (f/k/a VNU Group B.V.), VNU Intermediate Holding B.V. and any other
direct or indirect parent organization of a Covenant Party that is a subsidiary of The Nielsen Company B.V. 
 “Foreign
Subsidiary” means any Restricted Subsidiary that is not a Guarantor and that is not organized or existing under the laws of the United States, any state thereof, the District of Columbia, or any territory thereof and any Restricted
Subsidiary of such Foreign Subsidiary. 
 “FRB” means the Board of Governors of the Federal Reserve System of
the United States. 
 “Fund” means any Person (other than a natural person) that is engaged in making,
purchasing, holding or otherwise investing in commercial loans and similar extensions of credit in the ordinary course. 

“GAAP” means generally accepted accounting principles in the United States which are in effect on August 9, 2006.

 “Governmental Authority” means any nation or government, any state or other political subdivision thereof,
any agency, authority, instrumentality, regulatory body, court, administrative tribunal, central bank or other entity exercising executive, legislative, judicial, taxing, regulatory or administrative powers or functions of or pertaining to
government. 
 “Government Securities” means securities that are: 

(1) direct obligations of the United States of America for the timely payment of which its full faith and credit is pledged; or

 (2) obligations of a Person controlled or supervised by and acting as an agency or instrumentality of the United States of
America the timely payment of which is unconditionally guaranteed as a full faith and credit obligation by the United States of America, 

which, in either case, are not callable or redeemable at the option of the issuers thereof, and shall also include a depository receipt
issued by a bank (as defined in Section 3(a)(2) of the Securities Act), as custodian with respect to any such Government Securities or a specific 

 

 -23- 

 
payment of principal of or interest on any such Government Securities held by such custodian for the account of the holder of such depository receipt; provided that (except as required by law)
such custodian is not authorized to make any deduction from the amount payable to the holder of such depository receipt from any amount received by the custodian in respect of the Government Securities or the specific payment of principal of or
interest on the Government Securities evidenced by such depository receipt. 
 “Granting Lender” has the
meaning specified in Section 9.07(h). 
 “guarantee” means a guarantee (other than by endorsement of
negotiable instruments for collection in the ordinary course of business), direct or indirect, in any manner (including letters of credit and reimbursement agreements in respect thereof), of all or any part of any Indebtedness or other obligations.

 “Guarantee” means the guarantee by any Guarantor of the Borrower’s Obligations under this Agreement.

 “Guaranteed Obligations” has the meaning specified in Section 10.01. 

“Guarantor” means, each Person that Guarantees the Loans in accordance with the terms of this Agreement and the Security
Documents. 
 “Hazardous Materials” means all explosive or radioactive substances or wastes and all hazardous
or toxic substances, wastes or pollutants, including petroleum or petroleum distillates, asbestos or asbestos-containing materials, polychlorinated biphenyls, radon gas, mold, infectious or medical wastes that are regulated pursuant to, or the
Release or exposure to which could give rise to liability under, applicable Environmental Law. 
 “Hedging
Obligations” means, with respect to any Person, the obligations of such Person under any interest rate swap agreement, interest rate cap agreement, interest rate collar agreement, commodity swap agreement, commodity cap agreement, commodity
collar agreement, foreign exchange contract, currency swap agreement or similar agreement providing for the transfer or mitigation of interest rate or currency risks either generally or under specific contingencies. 

“Holdings Debt” means Indebtedness of Parent outstanding on August 9, 2006 (after giving pro forma effect to the
Transactions) as reflected in Parent’s balance sheet and refinancings thereof that do not increase the aggregate principal amount thereof, except to the extent of additional Indebtedness incurred to pay premiums (including tender premiums),
defeasance costs and fees and expenses in connection therewith. 
 “Indebtedness” means, with respect to any
Person, without duplication: 
 (1) any indebtedness (including principal and premium) of such Person, whether or not contingent:

  

 -24- 

 (a) in respect of borrowed money; 

(b) evidenced by bonds, notes, debentures or similar instruments or letters of credit or bankers’ acceptances (or, without
duplication, reimbursement agreements in respect thereof); 
 (c) representing the balance deferred and unpaid of the purchase
price of any property (including Capitalized Lease Obligations), except (i) any such balance that constitutes a trade payable or similar obligation to a trade creditor, in each case accrued in the ordinary course of business, (ii) any
earn-out obligations until such obligation becomes a liability on the balance sheet of such Person in accordance with GAAP, and (iii) liabilities accrued in the ordinary course of business; or 

(d) representing any Hedging Obligations; 

if and to the extent that any of the foregoing Indebtedness (other than letters of credit and Hedging Obligations) would appear as a
liability upon a balance sheet (excluding the footnotes thereto) of such Person prepared in accordance with GAAP; 
 (2) to the
extent not otherwise included, any obligation by such Person to be liable for, or to pay, as obligor, guarantor or otherwise, on the obligations of the type referred to in clause (1) of a third Person (whether or not such items would appear
upon the balance sheet of such obligor or guarantor), other than by endorsement of negotiable instruments for collection in the ordinary course of business; and 

(3) to the extent not otherwise included, the obligations of the type referred to in clause (1) of a third Person secured by a Lien
on any asset owned by such first Person, whether or not such Indebtedness is assumed by such first Person; 
 provided,
however, that notwithstanding the foregoing, Indebtedness shall be deemed not to include (a) Contingent Obligations incurred in the ordinary course of business, (b) obligations under or in respect of Receivables Facilities,
(c) any intercompany indebtedness (including intercompany indebtedness to a Foreign Parent) having a term not exceeding 364 days (inclusive of any rollover or extensions of terms) and made in the ordinary course of business consistent with past
practice and (d) the Parent Intercompany Debt. 
 “Indemnified Liabilities” has the meaning set forth in
Section 9.05. 
 “Indemnitees” has the meaning set forth in Section 9.05. 

“Independent Financial Advisor” means an accounting, appraisal, investment banking firm or consultant to Persons engaged
in Similar Businesses of nationally recognized standing that is, in the good faith judgment of the Borrower, qualified to perform the task for which it has been engaged. 

“Information” has the meaning set forth in Section 9.08. 

 

 -25- 

 “Initial Lenders” has the meaning set forth in Section 9.04.

 “Initial Required Lenders” means Initial Lenders that, on any date of determination, constitute Required
Lenders hereunder. If no such Initial Lenders constitute Required Lenders, any approval of the Initial Required Lenders required hereunder shall not otherwise be required. 

“Intercreditor Agreement” means the Intercreditor Agreement dated as of the Closing Date among the Administrative Agent,
the First Lien Collateral Agent, the administrative agent under the Credit Agreement and each other agent or trustee with respect to the Senior Secured Obligations from time to time party thereto, as the same may be amended, restated, supplemented
or otherwise modified from time to time. 
 “Interest Payment Date” means the last Business Day of each March,
June, September and December and the Maturity Date. 
 “Investment Grade Rating” means (i) a corporate
family rating equal to or higher than Baa3 (or the equivalent) by Moody’s and (ii) a corporate credit rating equal to or higher than BBB– (or the equivalent) by S&P, or an equivalent rating by any other Rating Agency. 

“Investment Grade Securities” means: 

(1) securities issued or directly and fully guaranteed or insured by the United States government or any agency or instrumentality thereof
(other than Cash Equivalents); 
 (2) debt securities or debt instruments with an Investment Grade Rating, but excluding any
debt securities or instruments constituting loans or advances among the Borrower and the Subsidiaries of any Covenant Party; 

(3) investments in any fund that invests exclusively in investments of the type described in clauses (1) and (2) which fund may
also hold immaterial amounts of cash pending investment or distribution; and 
 (4) corresponding instruments in countries other
than the United States customarily utilized for high quality investments. 
 “Investments” means, with respect
to any Person, all investments by such Person in other Persons (including Affiliates) in the form of loans (including guarantees), advances or capital contributions (excluding accounts receivable, trade credit, advances to customers, commission,
travel and similar advances to officers and employees, in each case made in the ordinary course of business), purchases or other acquisitions for consideration of Indebtedness, Equity Interests or other securities issued by any other Person and
investments that are required by GAAP to be classified on the balance sheet (excluding the footnotes) of such Person in the same manner as the other investments included in this definition to the extent such transactions involve the transfer of cash
or other property. For purposes of the definition of “Unrestricted Subsidiary” and Section 6.03: 
  

 -26- 

 (1) “Investments” shall include the portion (proportionate to the applicable
Covenant Party’s direct or indirect equity interest in such Subsidiary) of the fair market value of the net assets of a Subsidiary of a Covenant Party at the time that such Subsidiary is designated an Unrestricted Subsidiary; provided, however,
that upon a redesignation of such Subsidiary as a Restricted Subsidiary, the Borrower or applicable Restricted Subsidiary shall be deemed to continue to have a permanent “Investment” in an Unrestricted Subsidiary in an amount (if positive)
equal to: 
 (a) the Covenant Party’s direct or indirect “Investment” in such Subsidiary at the time of such
redesignation; less 
 (b) the portion (proportionate to the Covenant Party’s direct or indirect equity interest in such
Subsidiary) of the fair market value of the net assets of such Subsidiary at the time of such redesignation; and 
 (2) any
property transferred to or from an Unrestricted Subsidiary shall be valued at its fair market value at the time of such transfer, in each case as determined in good faith by the Borrower. 

“Investors” means AlpInvest Partners, The Blackstone Group, The Carlyle Group, Hellman & Friedman, Kohlberg
Kravis Roberts & Co., Thomas H. Lee Partners and each of their respective Affiliates but not including, however, any operating portfolio companies of any of the foregoing. 

“Issuers” means Nielsen and Nielsen Finance Co., a Delaware corporation. 

“IP Rights” has the meaning set forth in Section 5.17. 

“Judgment Currency” has the meaning specified in Section 9.17. 

“Junior Lien Obligations” means Obligations with respect to other Indebtedness permitted to be incurred under the Senior
Credit Facilities and this Agreement, which is by its terms intended to be secured on a basis junior to the Liens securing the Senior Secured Obligations; provided such Lien is permitted to be incurred under the Senior Credit Facilities and this
Agreement. 
 “Laws” means, collectively, all international, foreign, Federal, state and local statutes,
treaties, rules, guidelines, regulations, ordinances, codes and administrative or judicial precedents or authorities, including the interpretation or administration thereof by any Governmental Authority charged with the enforcement, interpretation
or administration thereof, and all applicable administrative orders, directed duties, requests, licenses, authorizations and permits of, and agreements with, any Governmental Authority, in each case whether or not having the force of law.

 “Lender” has the meaning specified in the introductory paragraph to this Agreement and their respective
successors and assigns as permitted hereunder, each of which is referred to 
  

 -27- 

 
herein as a “Lender,” together with, in each case, any Affiliate of any such financial institution through which such financial institution elects, by notice to the Administrative
Agent, to make any Loans available to any Borrower; provided that, for all purposes of voting or consenting with respect to (a) any amendment, supplementation or modification of any Loan Document, (b) any waiver of any requirements
of any Loan Document or any Default or Event of Default and its consequences, or (c) any other matter as to which a Lender may vote or consent pursuant to Section 9.01 of this Agreement, the financial institution making such election shall
be deemed the “Lender” rather than such Affiliate, which shall not be entitled to vote or consent (it being agreed that failure of any such Affiliate to fund an obligation under this Agreement shall not relieve its affiliated financial
institution from funding). 
 “Lending Office” means, as to any Lender, such office or offices as a Lender may
from time to time notify the Borrower and the Administrative Agent. 
 “Lien” means, with respect to any asset,
any mortgage, lien (statutory or otherwise), pledge, hypothecation, charge, security interest, preference, priority or encumbrance of any kind in respect of such asset, whether or not filed, recorded or otherwise perfected under applicable law,
including any conditional sale or other title retention agreement, any lease in the nature thereof, any option or other agreement to sell or give a security interest in and any filing of or agreement to give any financing statement under the Uniform
Commercial Code (or equivalent statutes) of any jurisdiction; provided that in no event shall an operating lease be deemed to constitute a Lien. 

“Loan” means an extension of credit by a Lender to any Borrower pursuant to Section 2.01. 

“Loan Documents” means, collectively, (i) this Agreement, (ii) the Notes and (iii) the Security
Documents; provided, that, the Intercreditor Agreement shall not be a Loan Document. 
 “Loan Obligations”
means Obligations in respect of the Loans, this Agreement or the Security Documents owing at any time to any of the Secured Parties. 

“Loan Parties” means, collectively, the Borrower and each Guarantor. 

“Material Adverse Effect” means a material adverse effect on the business, operations, assets, liabilities (actual or
contingent) or financial condition of the Company and its Subsidiaries, taken as a whole. 
 “Maturity Date”
means the date that is eight (8) years after the Closing Date. 
 “Maximum Rate” has the meaning specified
in Section 9.10. 
 “Moody’s” means Moody’s Investors Service, Inc. and any successor to its
rating agency business. 
  

 -28- 

 “Net Income” means, with respect to any Person, the net income (loss) of
such Person and its Subsidiaries that are Covenant Parties or Restricted Subsidiaries, determined in accordance with GAAP and before any reduction in respect of Preferred Stock dividends. 

“Mortgage” has the meaning specified in Section 6.12(c). 

“Multiemployer Plan” means any employee benefit plan of the type described in Section 4001(a)(3) of ERISA, to which
any Borrower, any Restricted Subsidiary or any ERISA Affiliate makes or is obligated to make contributions, or during the preceding five plan years, has made or been obligated to make contributions. 

“Net Proceeds” means the aggregate cash proceeds received by any of the Covenant Parties or any of the Restricted
Subsidiaries in respect of any Asset Sale, including any cash received upon the sale or other disposition of any Designated Non-cash Consideration received in any Asset Sale, net of the direct costs relating to such Asset Sale and the sale or
disposition of such Designated Non-cash Consideration, including legal, accounting and investment banking fees, and brokerage and sales commissions, any relocation expenses incurred as a result thereof, taxes paid or payable as a result thereof
(after taking into account any available tax credits or deductions and any tax sharing arrangements), amounts required to be applied to the repayment of principal, premium, if any, and interest on Senior Indebtedness required (other than required by
clause (1) of Section 2.05(b)(i)) to be paid as a result of such transaction and any deduction of appropriate amounts to be provided by a Covenant Party or any of the Restricted Subsidiaries as a reserve in accordance with GAAP against any
liabilities associated with the asset disposed of in such transaction and retained by a Covenant Party or any of the Restricted Subsidiaries after such sale or other disposition thereof, including pension and other post-employment benefit
liabilities and liabilities related to environmental matters or against any indemnification obligations associated with such transaction. 

“Nielsen” has the meaning set forth in the introductory paragraph to this Agreement. 

“Non-Consenting Lender” has the meaning set forth in Section 3.07(d). 

“Note” means a promissory note of the Borrower payable to any Lender or its registered assigns, in substantially the
form of Exhibit B hereto, evidencing the aggregate Indebtedness of the Borrower to such Lender resulting from the Loans made by such Lender. 

“NPL” means the National Priorities List under CERCLA. 

“Obligations” means any principal (including any accretion), interest (including any interest accruing subsequent to the
filing of a petition in bankruptcy, reorganization or similar proceeding at the rate provided for in the documentation with respect thereto, whether or not such interest is an allowed claim under applicable state, federal or foreign law), penalties,
fees, indemnifications, reimbursements (including reimbursement obligations with respect to letters of credit and banker’s acceptances), damages and other liabilities, and guarantees of payment of such principal (including any accretion),
interest, penalties, fees, indemnifications, 
  

 -29- 

 
reimbursements, damages and other liabilities, payable under the documentation governing any Indebtedness. 

“OFAC” has the meaning specified in Section 5.16. 

“Officer” means the Chairman of the Board, the Chief Executive Officer, the President, any Executive Vice President,
Senior Vice President or Vice President, the Treasurer or the Secretary of the Borrower. 
 “Officer’s
Certificate” means a certificate signed on behalf of the Borrower by an Officer of the Borrower, who must be the principal executive officer, the principal financial officer, the treasurer or the principal accounting officer of the
Borrower, that meets the requirements set forth in this Agreement. 
 “Opinion of Counsel” means a written
opinion from legal counsel who is reasonably acceptable to the Administrative Agent and the Initial Required Lenders. 

“Original Notes” means the Issuers’ $650 million in aggregate principal amount of 10% Senior Notes due 2014 and
€150 million aggregate principal amount of 9% Senior Notes due 2014 issued on August 9, 2006. 

“Original Offering Memorandum” means the final Offering Memorandum of the Issuers, dated August 1, 2006, covering
the Original Notes. 
 “Organization Documents” means, (a) with respect to any corporation, the
certificate or articles of incorporation and the bylaws (or equivalent or comparable constitutive documents with respect to any non-U.S. jurisdiction); (b) with respect to any limited liability company, the certificate or articles of formation
or organization and operating agreement; and (c) with respect to any partnership, joint venture, trust or other form of business entity, the partnership, joint venture or other applicable agreement of formation or organization and any
agreement, instrument, filing or notice with respect thereto filed in connection with its formation or organization with the applicable Governmental Authority in the jurisdiction of its formation or organization and, if applicable, any certificate
or articles of formation or organization of such entity. 
 “Other Taxes” has the meaning specified in
Section 3.01(b). 
 “Parent” means Nielsen Company B.V. (f/k/a VNU B.V.). 

“Parent Intercompany Debt” means the intercompany loan of Parent to VNU HF, as in effect on August 9, 2006 after
giving effect to the Transactions. 
 “Pari Passu Indebtedness” has the meaning specified in
Section 2.05(b)(i)(B)(2). 
 “Participant” has the meaning specified in Section 9.07(e). 

 

 -30- 

 “PATRIOT Act” has the meaning specified in Section 4.01(a).

 “PBGC” means the Pension Benefit Guaranty Corporation. 

“Pension Plan” means any “employee pension benefit plan” (as such term is defined in Section 3(2) of
ERISA), other than a Multiemployer Plan, that is subject to Title IV of ERISA and is sponsored or maintained by any Loan Party or any ERISA Affiliate or to which any Loan Party or any ERISA Affiliate contributes or has an obligation to contribute,
or in the case of a multiple employer or other plan described in Section 4064(a) of ERISA, has made contributions at any time during the immediately preceding five (5) plan years. 

“Perfection Certificate” means a certificate in the form of Exhibit D or any other form approved by the Collateral
Agent, as the same shall be supplemented from time to time by a Perfection Certificate Supplement or otherwise. 

“Permitted Asset Swap” means the concurrent purchase and sale or exchange of Related Business Assets or a combination of
Related Business Assets and cash or Cash Equivalents between a Covenant Party or any of the Restricted Subsidiaries and another Person; provided, that any cash or Cash Equivalents received must be applied in accordance with Section 2.05(b)(i).

 “Permitted Holders” means each of the Investors and members of management of a Covenant Party, a Restricted
Subsidiary or any direct or indirect parent entity of the foregoing who are holders of Equity Interests of Parent or its direct or indirect parent organizations on August 9, 2006 and any group (within the meaning of Section 13(d)(3) or
section 14(d)(2) of the Exchange Act or any successor provision) of which any of the foregoing are members; provided, that, in the case of such group and without giving effect to the existence of such group or any other group, such Investors and
members of management, collectively, have beneficial ownership of more than 50% of the total voting power of the Voting Stock of Parent or any of its direct or indirect parent companies. 

“Permitted Investments” means: 

(1) any Investment in a Covenant Party or any of the Restricted Subsidiaries; 

(2) any Investment in cash and Cash Equivalents or Investment Grade Securities; 

(3) any Investment by a Covenant Party or any of the Restricted Subsidiaries in a Person that is engaged in a Similar Business if as a
result of such Investment: 
 (a) such Person becomes a Restricted Subsidiary; or 

(b) such Person, in one transaction or a series of related transactions, is merged or consolidated with or into, or transfers or conveys
substantially all of its assets to, or is liquidated into, a Covenant Party or a Restricted Subsidiary, 
  

 -31- 

 and, in each case, any Investment held by such Person; provided, that such Investment was
not acquired by such Person in contemplation of such acquisition, merger, consolidation or transfer; 
 (4) any Investment in
securities or other assets not constituting cash, Cash Equivalents or Investment Grade Securities and received in connection with an Asset Sale made pursuant to the provisions of Section 2.05(b)(i) or any other disposition of assets not
constituting an Asset Sale; 
 (5) any Investment existing on August 9, 2006 or made pursuant to binding commitments in
effect on August 9, 2006 or an Investment consisting of any extension, modification or renewal of any Investment existing on August 9, 2006; provided that the amount of any such Investment may be increased (x) as required by the terms
of such Investment as in existence on August 9, 2006 or (y) as otherwise permitted under this Agreement; 
 (6) any
Investment acquired by a Covenant Party or any of the Restricted Subsidiaries: 
 (a) in exchange for any other Investment or
accounts receivable held by such Covenant Party or any such Restricted Subsidiary in connection with or as a result of a bankruptcy workout, reorganization or recapitalization of the issuer of such other Investment or accounts receivable; or

 (b) as a result of a foreclosure by a Covenant Party or any of the Restricted Subsidiaries with respect to any secured
Investment or other transfer of title with respect to any secured Investment in default; 
 (7) Hedging Obligations permitted
under clause (9) of Section 6.05(b); 
 (8) any Investment in a Similar Business having an aggregate fair market
value, taken together with all other Investments made pursuant to this clause (8) or prior to the Closing Date pursuant to the similar provision of the Existing Senior Notes Indenture (without duplication) that are at that time outstanding, not
to exceed 2.5% of Total Assets at the time of such Investment (with the fair market value of each Investment being measured at the time made and without giving effect to subsequent changes in value); 

(9) Investments the payment for which consists of Equity Interests (exclusive of Disqualified Stock) of a Covenant Party or any of their
respective direct or indirect parent companies; provided, however, that such Equity Interests will not increase the amount available for Restricted Payments under clause (3) of Section 6.03(a); 

(10) guarantees of Indebtedness permitted under Section 6.05; 

(11) any transaction to the extent it constitutes an Investment that is permitted and made in accordance with the provisions of
Section 6.07(b) (except transactions described in clauses (2), (5) and (9) of such paragraph); 
  

 -32- 

 (12) Investments consisting of purchases and acquisitions of inventory, supplies, material
or equipment; 
 (13) additional Investments having an aggregate fair market value, taken together with all other Investments
made pursuant to this clause (13) or prior to the Closing Date pursuant to the similar provision of the Existing Senior Notes Indenture (without duplication) that are at that time outstanding (without giving effect to the sale of an
Unrestricted Subsidiary to the extent the proceeds of such sale do not consist of cash or marketable securities), not to exceed 2.5% of Total Assets at the time of such Investment (with the fair market value of each Investment being measured at the
time made and without giving effect to subsequent changes in value); 
 (14) Investments relating to a Receivables Subsidiary
that, in the good faith determination of the Borrower are necessary or advisable to effect any Receivables Facility; 
 (15)
advances to, or guarantees of Indebtedness of, employees not in excess of $15 million outstanding at any one time, in the aggregate; 

(16) loans and advances to officers, directors and employees for business-related travel expenses, moving expenses and other similar
expenses, in each case incurred in the ordinary course of business or consistent with past practices or to fund such Person’s purchase of Equity Interests of the Borrower or any direct or indirect parent company thereof; and 

(17) Investments in joint ventures in an aggregate amount not to exceed $25 million outstanding at any one time, in the aggregate.

 “Permitted Liens” means, with respect to any Person: 

(1) pledges or deposits by such Person under workmen’s compensation laws, unemployment insurance laws or similar legislation, or good
faith deposits in connection with bids, tenders, contracts (other than for the payment of Indebtedness) or leases to which such Person is a party, or deposits to secure public or statutory obligations of such Person or deposits of cash or U.S.
government bonds to secure surety or appeal bonds to which such Person is a party, or deposits as security for contested taxes or import duties or for the payment of rent, in each case incurred in the ordinary course of business; 

(2) Liens imposed by law, such as carriers’, warehousemen’s and mechanics’ Liens, in each case for sums not yet overdue
for a period of more than 30 days or being contested in good faith by appropriate proceedings or other Liens arising out of judgments or awards against such Person with respect to which such Person shall then be proceeding with an appeal or other
proceedings for review if adequate reserves with respect thereto are maintained on the books of such Person in accordance with GAAP; 

(3) Liens for taxes, assessments or other governmental charges not yet overdue for a period of more than 30 days or payable or subject to
penalties for nonpayment or which are being contested in good faith by appropriate proceedings diligently conducted, if adequate 

 

 -33- 

 
reserves with respect thereto are maintained on the books of such Person in accordance with GAAP; 

(4) Liens in favor of issuers of performance and surety bonds or bid bonds or with respect to other regulatory requirements or letters of
credit issued pursuant to the request of and for the account of such Person in the ordinary course of its business; 
 (5) minor
survey exceptions, minor encumbrances, easements or reservations of, or rights of others for, licenses, rights-of-way, sewers, electric lines, telegraph and telephone lines and other similar purposes, or zoning or other restrictions as to the use of
real properties or Liens incidental, to the conduct of the business of such Person or to the ownership of its properties which were not incurred in connection with Indebtedness and which do not in the aggregate materially adversely affect the value
of said properties or materially impair their use in the operation of the business of such Person; 
 (6) Liens securing
Indebtedness permitted to be incurred pursuant to clause (4), (11)(b), (17) or (18) of Section 6.05(b); provided that Liens securing Indebtedness permitted to be incurred pursuant to clause (17) extend only to the assets of
Foreign Subsidiaries and Liens securing Indebtedness permitted to be incurred pursuant to clause (18) are solely on acquired property or assets of the acquired entity, as the case may be; 

(7) Liens existing on August 9, 2006; 

(8) Liens on property or shares of stock of a Person at the time such Person becomes a Subsidiary; provided, however, such Liens are not
created or incurred in connection with, or in contemplation of, such other Person becoming such a Subsidiary; provided, further, however, that such Liens may not extend to any other property owned by a Covenant Party or any of the Restricted
Subsidiaries; 
 (9) Liens on property at the time a Covenant Party or a Restricted Subsidiary acquired the property, including
any acquisition by means of a merger or consolidation with or into a Covenant Party or any of the Restricted Subsidiaries; provided, however, that such Liens are not created or incurred in connection with, or in contemplation of, such acquisition;
provided, further, however, that the Liens may not extend to any other property owned by a Covenant Party or any of the Restricted Subsidiaries; 

(10) Liens securing Indebtedness or other obligations of a Covenant Party or a Restricted Subsidiary owing to a Covenant Party or another
Restricted Subsidiary permitted to be incurred in accordance with Section 6.05; 
 (11) Liens securing Hedging Obligations
so long as, in the case of Hedging Obligations related to interest, the related Indebtedness is, and is permitted to be under this Agreement, secured by a Lien on the same property securing such Hedging Obligations; 

(12) Liens on specific items of inventory of other goods and proceeds of any Person securing such Person’s obligations in respect of
bankers’ acceptances issued or created for the 
  

 -34- 

 
account of such Person to facilitate the purchase, shipment or storage of such inventory or other goods; 

(13) leases, subleases, licenses or sublicenses granted to others in the ordinary course of business which do not materially interfere
with the ordinary conduct of the business of the Covenant Parties or any of the Restricted Subsidiaries and do not secure any Indebtedness; 

(14) Liens arising from Uniform Commercial Code financing statement filings regarding operating leases entered into by the Covenant
Parties and the Restricted Subsidiaries in the ordinary course of business; 
 (15) Liens in favor of the Borrower or any
Restricted Guarantor; 
 (16) Liens on equipment of a Covenant Party or any of the Restricted Subsidiaries granted in the
ordinary course of business; 
 (17) Liens on accounts receivable and related assets incurred in connection with a Receivables
Facility; 
 (18) Liens to secure any refinancing, refunding, extension, renewal or replacement (or successive refinancing,
refunding, extensions, renewals or replacements) as a whole, or in part, of any Indebtedness secured by any Lien referred to in the foregoing clauses (6), (7), (8) and (9); provided, however, that (a) such new Lien shall be limited to all
or part of the same property that secured the original Lien (plus improvements on such property), and (b) the Indebtedness secured by such Lien at such time is not increased to any amount greater than the sum of (i) the outstanding
principal amount or, if greater, committed amount of the Indebtedness described under clauses (6), (7), (8) and (9) at the time the original Lien became a Permitted Lien under this Agreement, and (ii) an amount necessary to pay any
fees and expenses, including premiums, related to such refinancing, refunding, extension, renewal or replacement; 
 (19)
deposits made in the ordinary course of business to secure liability to insurance carriers; 
 (20) other Liens securing
obligations incurred in the ordinary course of business which obligations do not exceed $50 million at any one time outstanding; 

(21) Liens securing judgments for the payment of money not constituting an Event of Default under clause (5) under Section 7.01
so long as such Liens are adequately bonded and any appropriate legal proceedings that may have been duly initiated for the review of such judgment have not been finally terminated or the period within which such proceedings may be initiated has not
expired; 
 (22) Liens in favor of customs and revenue authorities arising as a matter of law to secure payment of customs
duties in connection with the importation of goods in the ordinary course of business; 
  

 -35- 

 (23) Liens (i) of a collection bank arising under Section 4-210 of the Uniform
Commercial Code on items in the course of collection, (ii) attaching to commodity trading accounts or other commodity brokerage accounts incurred in the ordinary course of business, and (iii) in favor of banking institutions arising as a
matter of law encumbering deposits (including the right of set-off) and which are within the general parameters customary in the banking industry; 

(24) Liens deemed to exist in connection with Investments in repurchase agreements permitted under Section 6.05; provided that such
Liens do not extend to any assets other than those that are the subject of such repurchase agreement; 
 (25) Liens encumbering
reasonable customary initial deposits and margin deposits and similar Liens attaching to commodity trading accounts or other brokerage accounts incurred in the ordinary course of business and not for speculative purposes; 

(26) Liens that are contractual rights of set-off (i) relating to the establishment of depository relations with banks not given in
connection with the issuance of Indebtedness, (ii) relating to pooled deposit or sweep accounts of the Covenant Parties or any of the Restricted Subsidiaries to permit satisfaction of overdraft or similar obligations incurred in the ordinary
course of business of the Covenant Parties and the Restricted Subsidiaries or (iii) relating to purchase orders and other agreements entered into with customers of the Covenant Parties or any of the Restricted Subsidiaries in the ordinary
course of business; 
 (27) Liens in connection with the Ratable Security of EMTNs, provided no Default has occurred and is
continuing or results therefrom; and 
 (28) any rights of pledge and/or set off pursuant to the general banking terms
(algemene bankvoorwaarden) of the relevant account bank. 
 For purposes of this definition, the term
“Indebtedness” shall be deemed to include interest on and the costs in respect of such Indebtedness. 

“Person” means any individual, corporation, limited liability company, partnership, joint venture, association, joint
stock company, trust, unincorporated organization, government or any agency or political subdivision thereof or any other entity. 

“Plan” means any “employee benefit plan” (as such term is defined in Section 3(3) of ERISA) established
by any Loan Party or, with respect to any such plan that is subject to Section 412 of the Code or Title IV of ERISA, any ERISA Affiliate. 

“Platform” has the meaning set forth in Section 9.02(d). 

“Preferred Stock” means any Equity Interest with preferential rights of payment of dividends or upon liquidation,
dissolution, or winding up. 
 “Prohibition” has the meaning set forth in Section 10.11. 

 

 -36- 

 “Pro Rata Share” means, with respect to each Lender at any time a fraction
(expressed as a percentage, carried out to the ninth decimal place), the numerator of which is the amount of the Commitments of such Lender at such time and the denominator of which is the amount of the Aggregate Commitments at such time;
provided that if such Commitments have been terminated, then the Pro Rata Share of each Lender shall be determined based on the Pro Rata Share of the outstanding Loans. 

“Qualified Proceeds” means assets that are used or useful in, or Capital Stock of any Person engaged in, a Similar
Business; provided that the fair market value of any such assets or Capital Stock shall be determined by the Borrower in good faith. 

“Ratable Security of EMTNs” means the granting of security by the Covenant Parties and the Restricted Guarantors to
secure the EMTN Notes on a ratable basis with any secured Indebtedness (as defined under the EMTN Notes) permitted hereunder to the extent required by the terms of the EMTN Notes. 

“Rating Agencies” means Moody’s and S&P or if Moody’s or S&P or both shall not make a corporate family
or corporate credit rating on the Borrower publicly available, a nationally recognized statistical rating agency or agencies, as the case may be, selected by the Issuers which shall be substituted for Moody’s or S&P or both, as the case may
be. 
 “Real Property” means, collectively, all right, title and interest (including any leasehold, mineral or
other estate) in and to any and all parcels of or interests in real property owned, leased or operated by any Person, whether by lease, license or other means, together with, in each case, all easements, hereditaments and appurtenances relating
thereto, all improvements and appurtenant fixtures and equipment, all general intangibles and contract rights and other property and rights incidental to the ownership, lease or operation thereof. 

“Receivables Facility” means any of one or more receivables financing facilities as amended, supplemented, modified,
extended, renewed, restated or refunded from time to time, the Obligations of which are non-recourse (except for customary representations, warranties, covenants and indemnities made in connection with such facilities) to the Covenant Parties or any
of the Restricted Subsidiaries (other than a Receivables Subsidiary) pursuant to which the Covenant Parties or any of the Restricted Subsidiaries sells their accounts receivable to either (a) a Person that is not a Restricted Subsidiary or
(b) a Receivables Subsidiary that in turn sells its accounts receivable to a Person that is not a Restricted Subsidiary. 

“Receivables Fees” means distributions or payments made directly or by means of discounts with respect to any accounts
receivable or participation interest therein issued or sold in connection with, and other fees paid to a Person that is not a Restricted Subsidiary in connection with, any Receivables Facility. 

“Receivables Subsidiary” means any Subsidiary formed for the purpose of, and that solely engages only in one or more
Receivables Facilities and other activities reasonably related thereto. 
  

 -37- 

 “Register” has the meaning set forth in Section 9.07(d). 

“Related Business Assets” means assets (other than cash or Cash Equivalents) used or useful in a Similar Business,
provided that any assets received by the Covenant Parties or a Restricted Subsidiary in exchange for assets transferred by the Covenant Parties or a Restricted Subsidiary shall not be deemed to be Related Business Assets if they consist of
securities of a Person, unless upon receipt of the securities of such Person, such Person would become a Restricted Subsidiary. 

“Release” means any spilling, leaking, seepage, pumping, pouring, emitting, emptying, discharging, injecting, escaping,
leaching, dumping, disposing, depositing, dispersing or migrating in, into, onto or through the Environment. 

“Reportable Event” means any of the events set forth in Section 4043(c) of ERISA or the regulations issued
thereunder, other than events for which the thirty (30) day notice period has been waived. 
 “Required
Lenders” means, as of any date of determination, Lenders having more than 50% of the sum of (a) the Loans and (b) prior to the Closing Date, the aggregate unused Commitments; provided that the unused Commitment of, and the portion
of the Loans held or deemed held by, any Defaulting Lender shall be excluded for purposes of making a determination of Required Lenders. 

“Restricted Cash” means cash and Cash Equivalents held by Restricted Subsidiaries that is contractually restricted from
being distributed to the Covenant Parties, except for such restrictions that are contained in agreements governing Indebtedness and permitted under this Agreement and that is secured by such cash or Cash Equivalents; provided that such Indebtedness
is included in clause (a) of the definition of, as applicable, Consolidated Senior Secured Debt Ratio or Consolidated Leverage Ratio. 

“Restricted Guarantor” means a Guarantor that is a Covenant Party or a Restricted Subsidiary. 

“Restricted Investment” means an Investment other than a Permitted Investment. 

“Restricted Subsidiary” means, at any time, each direct and indirect Subsidiary of each Covenant Party (including any
Foreign Subsidiary) that is not the Borrower or that is not then an Unrestricted Subsidiary; provided, however, that upon the occurrence of an Unrestricted Subsidiary ceasing to be an Unrestricted Subsidiary, such Subsidiary shall be included in the
definition of “Restricted Subsidiary.” 
 “Reversion Date” has the meaning set forth in
Section 6.14(b). 
 “S&P” means Standard & Poor’s, a division of The McGraw-Hill
Companies, Inc., and any successor to its rating agency business. 
  

 -38- 

 “Sale and Lease-Back Transaction” means any arrangement providing for the
leasing by a Covenant Party or any of the Restricted Subsidiaries of any real or tangible personal property, which property has been or is to be sold or transferred by such Covenant Party or such Restricted Subsidiary to a third Person in
contemplation of such leasing. 
 “Same Day Funds” means immediately available funds. 

“SEC” means the U.S. Securities and Exchange Commission. 

“Second Commitment” has the meaning set forth in Section 2.05(b)(i)(A)(2). 

“Secured Indebtedness” means any Indebtedness of a Covenant Party or any of the Restricted Subsidiaries secured by a
Lien. 
 “Secured Parties” means, collectively, the Administrative Agent, the Arranger, the Collateral Agent,
the Lenders, the Supplemental Agents and each co-agent or sub-agent appointed by the Administrative Agent or Collateral Agent from time to time pursuant to Section 9.02. 

“Securities Act” means the Securities Act of 1933, as amended, and the rules and regulations of the SEC promulgated
thereunder. 
 “Security Agreement” means the Amended and Restated Security Agreement dated as of the Closing
Date among the Borrower, each Subsidiary Loan Party and the First Lien Collateral Agreement, as amended, supplemented or otherwise modified from time to time. 

“Security Documents” means the Security Agreement and the other security agreements, pledge agreements, collateral
assignments, mortgages, and the Intercreditor Agreement, each as amended, supplemented, restated, renewed, refunded, replaced, restructured, repaid, refinanced or otherwise modified from time to time, creating the security interests in the
Collateral as contemplated by this Agreement. 
 “Senior Credit Facilities” means the Credit Facility under the
Credit Agreement including any guarantees, collateral documents, instruments and agreements executed in connection therewith, and any amendments, supplements, modifications, extensions, renewals, restatements, refundings or refinancings thereof and
any indentures or credit facilities or commercial paper facilities with banks or other institutional lenders or investors that replace, refund or refinance any part of the loans, notes, other credit facilities or commitments thereunder, including
any such replacement, refunding or refinancing facility or indenture that increases the amount borrowable thereunder or alters the maturity thereof (provided that such increase in borrowings is permitted under Section 6.05). 

“Senior Credit Facilities Obligations” means “Obligations” as defined in the Senior Credit Facilities that are
secured by the Common Collateral on a first priority basis pursuant to the Security Documents. 
  

 -39- 

 “Senior Credit Facilities Secured Parties” means the “Secured
Parties” as defined in the Senior Credit Facilities constituting Senior Credit Facilities Obligations. 
 “Senior
Indebtedness” means: 
 (1) all Indebtedness of the Borrower or any Guarantor outstanding under the Senior Credit
Facilities, the Existing Senior Notes or the Loans and related Guarantees (including interest accruing on or after the filing of any petition in bankruptcy or similar proceeding or for reorganization of the Borrower or any Guarantor (at the rate
provided for in the documentation with respect thereto, regardless of whether or not a claim for post-filing interest is allowed in such proceedings)), and any and all other fees, expense reimbursement obligations, indemnification amounts,
penalties, and other amounts (whether existing on the Closing Date or thereafter created or incurred) and all obligations of the Borrower or any Guarantor to reimburse any bank or other Person in respect of amounts paid under letters of credit,
acceptances or other similar instruments; 
 (2) all Hedging Obligations (and guarantees thereof) owing to a Lender (as defined
in the Senior Credit Facilities) or any Affiliate of such Lender (or any Person that was a Lender or an Affiliate of such Lender at the time the applicable agreement giving rise to such Hedging Obligation was entered into), provided that such
Hedging Obligations are permitted to be incurred under the terms of this Agreement; 
 (3) any other Indebtedness of the
Borrower or any Guarantor permitted to be incurred under the terms of this Agreement, unless the instrument under which such Indebtedness is incurred expressly provides that it is on a parity with or subordinated in right of payment to the Loans or
any related Guarantee; and 
 (4) all Obligations with respect to the items listed in the preceding clauses (1), (2) and
(3); 
 provided, however, that Senior Indebtedness shall not include: 

(a) any obligation of such Person to the Covenant Parties or any of their respective Subsidiaries; 

(b) any liability for federal, state, local or other taxes owed or owing by such Person; 

(c) any accounts payable or other liability to trade creditors arising in the ordinary course of business; provided that obligations
incurred pursuant to the Credit Facilities shall not be excluded pursuant to this clause (c); 
 (d) any Indebtedness or other
Obligation of such Person which is subordinate or junior in any respect to any other Indebtedness or other Obligation of such Person; or 

(e) that portion of any Indebtedness which at the time of incurrence is incurred in violation of this Agreement. 

 

 -40- 

 “Senior Secured Documents” means the credit, guarantee and security
documents governing the Additional Senior Secured Obligations, including, without limitation, this Agreement and the First Lien Security Documents. 

“Senior Secured Obligations” means, collectively, (a) all Senior Credit Facilities Obligations, (b) the Loan
Obligations and (c) any Series of Additional Senior Secured Obligations. 
 “Senior Secured Parties” means
(a) the Senior Credit Facilities Secured Parties, (b) the Secured Parties and (c) any Additional Senior Secured Parties. 

“Senior Subordinated Discount Notes” means the Issuers’ 12 1/2% Senior Subordinated Discount Notes due 2016 issued
on August 9, 2006. 
 “Series” means (a) with respect to the Senior Secured Parties, each of
(i) the Senior Credit Facilities Secured Parties (in their capacities as such), (ii) the Lenders and the Administrative Agent (each in their capacity as such) and (iii) the Additional Senior Secured Parties that become subject to the
Intercreditor Agreement after the date hereof that are represented by a common Authorized Representative (in its capacity as such for such Additional Senior Secured Parties) and (b) with respect to any Senior Secured Obligations, each of
(i) the Senior Credit Facilities Obligations, (ii) the Loan Obligations and (iii) the Additional Senior Secured Obligations incurred pursuant to any applicable agreement, which pursuant to any joinder agreement, are to be represented
under the Intercreditor Agreement by a common Authorized Representative (in its capacity as such for such Additional Senior Secured Obligations). 

“Significant Party” means any Guarantor or Restricted Subsidiary that would be a “significant subsidiary” as
defined in Article 1, Rule 1-02 of Regulation S-X, promulgated pursuant to the Securities Act, as such regulation is in effect on August 9, 2006. 

“Similar Business” means any business conducted or proposed to be conducted by the Covenant Parties and the Restricted
Subsidiaries on August 9, 2006 or any business that is similar, reasonably related, incidental or ancillary thereto. 

“Solvent” and “Solvency” mean, with respect to any Person on any date of determination, that on such
date (a) the fair value of the property of such Person is greater than the total amount of liabilities, including contingent liabilities, of such Person, (b) the present fair salable value of the assets of such Person is not less than the
amount that will be required to pay the probable liability of such Person on its debts as they become absolute and matured, (c) such Person does not intend to, and does not believe that it will, incur debts or liabilities beyond such
Person’s ability to pay such debts and liabilities as they mature and (d) such Person is not engaged in business or a transaction, and is not about to engage in business or a transaction, for which such Person’s property would
constitute an unreasonably small capital. The amount of contingent liabilities at any time shall be computed as the amount that, in the light of all the facts 

 

 -41- 

 
and circumstances existing at such time, represents the amount that can reasonably be expected to become an actual or matured liability. 

“SPC” has the meaning specified in Section 9.07(h). 

“Sponsor Management Agreements” means the advisory agreements between each of ACN and VNU, Inc. and Valcon, in each case
as in effect on August 9, 2006 and giving effect to amendments thereto that, taken as a whole, are not materially adverse to the interests of the Lenders. 

“Sterling Notes” means the Parent’s £149 million 5.63% Senior Notes due 2010. 

“Subordinated Indebtedness” means, 

(1) any Indebtedness of the Borrower which is by its terms subordinated in right of payment to the Loans, and 

(2) any Indebtedness of any Guarantor which is by its terms subordinated in right of payment to the Guarantee of such entity of the
Loans. 
 “Subsidiary” means, with respect to any Person: 

(1) any corporation, association, or other business entity (other than a partnership, joint venture, limited liability company or similar
entity) of which more than 50% of the total voting power of shares of Capital Stock entitled (without regard to the occurrence of any contingency) to vote in the election of directors, managers or trustees thereof is at the time of determination
owned or controlled, directly or indirectly, by such Person or one or more of the other Subsidiaries of that Person or a combination thereof; and 

(2) any partnership, joint venture, limited liability company or similar entity of which 

(x) more than 50% of the capital accounts, distribution rights, total equity and voting interests or general or limited partnership
interests, as applicable, are owned or controlled, directly or indirectly, by such Person or one or more of the other Subsidiaries of that Person or a combination thereof whether in the form of membership, general, special or limited partnership or
otherwise, and 
 (y) such Person or any Restricted Subsidiary of such Person is a controlling general partner or otherwise
controls such entity. 
 “Successor Company” has the meaning specified in Section 6.11. 

“Supplemental Agent” has the meaning specified in Section 8.13(a) and “Supplemental Agents” shall
have the corresponding meaning. 
 “Suspended Covenants” has the meaning set forth in Section 6.14(a).

  

 -42- 

 “Suspension Period” has the meaning set forth in Section 6.14(b).

 “Taxes” has the meaning specified in Section 3.01(a). 

“Title Policy” means a policy of title insurance (or marked-up title insurance commitment having the effect of a policy
of title insurance) insuring the Lien of a Mortgage as a valid first mortgage Lien on the mortgaged property and fixtures described therein in the amount equal to not less than the fair market value of such mortgaged property and fixtures, issued by
a title company reasonably acceptable to the Collateral Agent which shall (A) to the extent necessary, include such reinsurance arrangements (with provisions for direct access, if necessary) as shall be reasonably acceptable to the Collateral
Agent, (B) contain a “tie-in” or “cluster” endorsement, if available under applicable law (i.e., policies which insure against losses regardless of location or allocated value of the insured property up to a stated maximum
coverage amount), (C) have been supplemented by such endorsements (or where such endorsements are not available, opinions of special counsel, architects or other professionals reasonably acceptable to the Collateral Agent) as shall be
reasonably requested by the Collateral Agent (including endorsements on matters relating to usury, first loss, last dollar, zoning, contiguity, revolving credit, doing business, non-imputation, public road access, survey, variable rate,
environmental lien, subdivision, mortgage recording tax, separate tax lot, revolving credit and so-called comprehensive coverage over covenants and restrictions), and (D) contain no exceptions to title other than Liens permitted hereunder.

 “Total Assets” means total assets of the Covenant Parties and the Restricted Subsidiaries on a consolidated
basis, shown on the most recent balance sheet of the Covenant Parties and the Restricted Subsidiaries as may be expressly stated without giving effect to any amortization of the amount of intangible assets since August 9, 2006; provided that in
no event shall the Transactions Intercompany Obligations constitute part of Total Assets. 
 “Transactions”
means the transactions described under “Offering Memorandum Summary—The Transactions” in the Original Offering Memorandum. 

“Transactions Intercompany Obligations” means any intercompany loan made by a Covenant Party or a Restricted Subsidiary
to a Foreign Parent outstanding on August 9, 2006 or made for the purpose of consummating the Transactions. 

“Transferred Guarantor” has the meaning specified in Section 10.09. 

“Treasury Rate” means, as of any Prepayment Date, the yield to maturity as of such Prepayment Date of United States
Treasury securities with a constant maturity (as compiled and published in the most recent Federal Reserve Statistical Release H.15 (519) that has become publicly available at least two Business Days prior to the Prepayment Date (or, if such
Statistical Release is no longer published, any publicly available source of similar market data)) most nearly equal to the period from the Prepayment Date to May 1, 2013; provided, however, that if the period from the Prepayment Date to
May 1, 2013 is less than one year, the weekly average 
  

 -43- 

 
yield on actually traded United States Treasury securities adjusted to a constant maturity of one year will be used. 

“Uniform Commercial Code” or “UCC” means the Uniform Commercial Code as the same may from time to time
be in effect in the State of New York or the Uniform Commercial Code (or similar code or statute) of another jurisdiction, to the extent it may be required to apply to any item or items of Collateral. 

“United States” and “U.S.” mean the United States of America. 

“Unrestricted Subsidiary” means: 

(1) any Subsidiary of a Covenant Party which at the time of determination is an Unrestricted Subsidiary (as designated by the Borrower, as
provided below); 
 (2) any Subsidiary of an Unrestricted Subsidiary; and 

(3) from August 9, 2006 through the date on which they were redesignated as Restricted Subsidiaries under the Existing Senior Notes
Indenture each of NetRatings, Inc. and BuzzMetrics, Inc. 
 The Borrower may designate any Subsidiary of a Covenant Party
(including any existing Subsidiary and any newly acquired or newly formed Subsidiary) to be an Unrestricted Subsidiary unless such Subsidiary or any of its Subsidiaries owns any Equity Interests or Indebtedness of, or owns or holds any Lien on, any
property of, a Covenant Party or any Restricted Subsidiary of a Covenant Party (other than solely any Unrestricted Subsidiary of the Subsidiary to be so designated); provided that (1) any Unrestricted Subsidiary must be an entity of which the
Equity Interests entitled to cast at least a majority of the votes that may be cast by all Equity Interests having ordinary voting power for the election of directors or Persons performing a similar function are owned, directly or indirectly, by a
Covenant Party; (2) such designation complies with Section 6.03; and (3) each of: (a) the Subsidiary to be so designated; and (b) its Subsidiaries has not at the time of designation, and does not thereafter, create, incur,
issue, assume, guarantee or otherwise become directly or indirectly liable with respect to any Indebtedness pursuant to which the lender has recourse to any of the assets of any Covenant Party or any Restricted Subsidiary. 

The Borrower may designate any Unrestricted Subsidiary to be a Restricted Subsidiary; provided that, immediately after giving effect to
such designation, no Default shall have occurred and be continuing and either: 
 (1) the Borrower could incur at least $1.00 of
additional Indebtedness pursuant to the Consolidated Leverage Ratio test described in Section 6.05(a); or 
 (2) the
Consolidated Leverage Ratio for the Covenant Parties and the Restricted Subsidiaries would be less than such ratio immediately prior to such designation, 

 

 -44- 

 
in each case on a pro forma basis taking into account such designation. 

Any such designation by the Borrower shall be notified by the Borrower to the Administrative Agent by promptly filing with the
Administrative Agent a copy of the resolution of the board of directors of the Borrower or any committee thereof giving effect to such designation and an Officer’s Certificate certifying that such designation complied with the foregoing
provisions. 
 “USA Patriot Act” has the meaning specified in Section 5.16. 

“Valcon” means Valcon Acquisition B.V., a private company organized under the laws of The Netherlands, having its
corporate seat in Amsterdam, The Netherlands. 
 “VNU International” means VNU International B.V., a private
company organized under the laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands. 
 “VNU
HF” means Nielsen Holding and Finance B.V. (f/k/a VNU Holding and Finance B.V.). 
 “VNU Senior Discount
Notes” means the 11 1/8% Senior Discount Notes due 2016 issued by Parent on August 9, 2006. 
 “Voting
Stock” of any Person as of any date means the Capital Stock of such Person that is at the time entitled to vote in the election of the board of directors of such Person. 

“Weighted Average Life to Maturity” means, when applied to any Indebtedness, Disqualified Stock or Preferred Stock, as
the case may be, at any date, the quotient obtained by dividing (1) the sum of the products of the number of years from the date of determination to the date of each successive scheduled principal payment of such Indebtedness or redemption or
similar payment with respect to such Disqualified Stock or Preferred Stock multiplied by the amount of such payment; by (2) the sum of all such payments. 

“wholly owned” means, with respect to a Subsidiary of a Person, a Subsidiary of such Person all of the outstanding
Equity Interests of which (other than (x) director’s qualifying shares and (y) shares issued to foreign nationals to the extent required by applicable Law) are owned by such Person and/or by one or more wholly owned Subsidiaries of
such Person. 
 “Wholly-Owned Subsidiary” of any Person means a Subsidiary of such Person, 100% of the
outstanding Equity Interests of which (other than directors’ qualifying shares) shall at the time be owned by such Person or by one or more Wholly-Owned Subsidiaries of such Person. 

Section 1.02 Other Interpretive Provisions. 

With reference to this Agreement and each other Loan Document, unless otherwise specified herein or in such other Loan Document:

  

 -45- 

 (a) The meanings of defined terms are equally applicable to the singular and
plural forms of the defined terms. 
 (b) The words “herein,” “hereto,” “hereof”
and “hereunder” and words of similar import when used in any Loan Document shall refer to such Loan Document as a whole and not to any particular provision thereof. 

(c) Article, Section, Exhibit and Schedule references are to the Loan Document in which such reference appears.

 (d) The term “including” is by way of example and not limitation. 

(e) The term “documents” includes any and all instruments, documents, agreements, certificates, notices,
reports, financial statements and other writings, however evidenced, whether in physical or electronic form. 

(f) In the computation of periods of time from a specified date to a later specified date, the word “from” means
“from and including;” the words “to” and “until” each mean “to but excluding;” and the word “through” means “to and including.” 

(g) Section headings herein and in the other Loan Documents are included for convenience of reference only and shall not
affect the interpretation of this Agreement or any other Loan Document. 
 (h) Unless otherwise specifically
indicated, the term “consolidated” with respect to any Person refers to such Person consolidated with the Covenant Parties and the Restricted Subsidiaries, and excludes from such consolidation any Unrestricted Subsidiary as if such
Unrestricted Subsidiary were not an Affiliate of such Person. 
 Section 1.03 Accounting Terms. 

All accounting terms not specifically or completely defined herein shall be construed in conformity with, and all financial data
(including financial ratios and other financial calculations) required to be submitted pursuant to this Agreement shall be prepared in conformity with, GAAP, except as otherwise specifically prescribed herein. 

Section 1.04 Rounding. 

Any financial ratios required to be maintained by the Covenant Parties pursuant to this Agreement (or required to be satisfied in order
for a specific action to be permitted under this Agreement) shall be calculated by dividing the appropriate component by the other component, carrying the result to one place more than the number of places by which such ratio is expressed herein and
rounding the result up or down to the nearest number (with a rounding up if there is no nearest number). 
  

 -46- 

 Section 1.05 References to Agreements, Laws, Etc. 

Unless otherwise expressly provided herein, (a) references to Organization Documents, agreements (including the Loan Documents) and
other contractual instruments shall be deemed to include all subsequent amendments, restatements, extensions, supplements and other modifications thereto, but only to the extent that such amendments, restatements, extensions, supplements and other
modifications are permitted by the Loan Documents; and (b) references to any Law shall include all statutory and regulatory provisions consolidating, amending, replacing, supplementing or interpreting such Law. 

Section 1.06 Times of Day. 

Unless otherwise specified, all references herein to times of day shall be references to Eastern time (daylight or standard, as
applicable). 
 Section 1.07 Timing of Payment of Performance. 

When the payment of any obligation or the performance of any covenant, duty or obligation is stated to be due or performance required on
a day which is not a Business Day, the date of such payment or performance shall extend to the immediately succeeding Business Day. 

ARTICLE II. 

The Commitments and Borrowings 

Section 2.01 The Loans. 

Subject to the terms and conditions set forth herein, each Lender severally agrees to make to the Borrower on a pro rata basis on the
Closing Date a Loan denominated in Dollars in an aggregate principal amount equal to such Lender’s Commitment; provided that the Closing Date shall not occur prior to the date that is 12 Business Days following the date hereof. Amounts borrowed
under this Section 2.01 and repaid or prepaid may not be reborrowed. The Commitments shall automatically terminate in accordance with Section 2.06. 

Section 2.02 Borrowings of Loans. 

(a) The Borrowing of the Loans shall be made upon the Borrower’s irrevocable notice to the Administrative Agent, which may be given
by telephone. Each such notice must be received by the Administrative Agent not later than 12:30 p.m. (New York, New York time) one Business Day prior to the requested date of Borrowing. Each telephonic notice by the Borrower pursuant to this
Section 2.02(a) must be confirmed promptly on the same day by delivery to the Administrative Agent of a written Committed Loan Notice, appropriately completed and signed by an officer of the Borrower. 

(b) Following receipt of a Committed Loan Notice, the Administrative Agent shall promptly on the same day notify each Lender of the
amount of its Pro Rata Share of the Loans. In the case of the Borrowing, each Lender shall make the amount of its Loan available to 

 

 -47- 

 
the Administrative Agent in Same Day Funds at the Administrative Agent’s Office not later than 1:00 p.m. (New York, New York time) on the Business Day specified in the applicable Committed
Loan Notice and in accordance with a funds flow memorandum in form and substance reasonably satisfactory to the Administrative Agent. The Administrative Agent shall make all funds so received available to the Borrower in like funds as received by
the Administrative Agent either by (i) crediting the account of the Borrower on the books of the Administrative Agent with the amount of such funds or (ii) wire transfer of such funds, in each case in accordance with instructions provided
to (and reasonably acceptable to) the Administrative Agent by the Borrower. 
 (c) The failure of any Lender to make the Loan to
be made by it as part of the Borrowing shall not relieve any other Lender of its obligation, if any, hereunder to make its Loan on the date of the Borrowing, but no Lender shall be responsible for the failure of any other Lender to make the Loan to
be made by such other Lender on the date of the Borrowing. 
 Section 2.03 [Reserved.] 

Section 2.04 [Reserved.] 

Section 2.05 Prepayments. 

(a) Optional. (i) At any time prior to June 8, 2013, the Borrowers may, upon notice to the Administrative Agent,
voluntarily prepay Loans in whole or in part at a prepayment price equal to 100% of the principal amount of Loans plus the Applicable Premium as of the date of prepayment (the “Prepayment Date”), together with accrued
interest to the date of such prepayment on the principal amount prepaid. On and after June 8, 2013, the Borrowers may, upon notice to the Administrative Agent at any time and from time to time, voluntarily prepay Loans in whole or in part at
the prepayment percentages specified below, together with accrued interest to the date of such prepayment on the principal amount prepaid: 
  

			
	 PERIOD
	  	PREPAYMENT
PERCENTAGE 
OF
OUTSTANDING
PRINCIPAL AMOUNT
	 During the twelve-month period beginning on June 8, 2013
	  	  104.25%
	 During the twelve-month period beginning on June 8, 2014
	  	102.125%
	 June 8, 2015 and thereafter
	  	100.000%

(ii) With respect to prepayments of Loans pursuant to Section 2.05(a), (1) the optional prepayment notice must
be received by the Administrative Agent not later than 12:30 p.m. (New York, New York time) three (3) Business Days prior to any date of prepayment and shall be in a minimum principal amount of $1,000,000 or a whole

  

 -48- 

 
multiple of $500,000 in excess thereof. Each such notice shall specify the date and amount of such prepayment. The Administrative Agent will promptly notify each Lender of its receipt of each
such notice, and of the amount of such Lender’s Pro Rata Share of such prepayment. If such notice is given by the Borrowers, the Borrowers shall make such prepayment and the payment amount specified in such notice shall be due and payable on
the date specified therein. Any prepayment of a Loan shall be accompanied by all accrued interest thereon. 
 (b)
Mandatory. (i) (A) Within 15 months after the receipt of any Net Proceeds of any Asset Sale, such Covenant Party or such Restricted Subsidiary may apply the Net Proceeds from such Asset Sale, at its option: 

(1) to permanently reduce 

(a) Obligations under Senior Secured Obligations and to correspondingly reduce commitments with respect thereto (provided
that (x) to the extent that the terms of the Credit Agreement (or any syndicated credit facility that has substantially refinanced the term facility and/or the revolving facility under the Credit Agreement constituting Senior Secured
Obligations) require that such Senior Credit Facilities Obligations are repaid with the Net Proceeds of Asset Sales prior to repayment of the Loans, the Covenant Parties and the Restricted Subsidiaries shall be entitled to repay such Senior Credit
Facilities Obligations prior to repaying the Loan Obligations and (y) subject to the foregoing clause (x), if the Covenant Parties or the Restricted Subsidiaries shall so reduce Senior Secured Obligations, the Borrower will equally and ratably
reduce the Loan Obligations in any manner set forth in clause (c) below; 
 (b) Indebtedness constituting
Senior Indebtedness other than Senior Secured Obligations so long as the Asset Sale proceeds are with respect to non-Collateral (provided that if the Covenant Parties or the Restricted Subsidiaries shall so reduce Senior Indebtedness, the Borrower
will equally and ratably reduce the Loan Obligations in any manner set forth in clause (c) below); 
 (c)
Loan Obligations by prepaying Loans pursuant to Section 2.05(a), or by making an offer (in accordance with the procedures set forth below for an Asset Sale Offer) to all Lenders to prepay their Loans at 100% of the principal amount thereof,
plus the amount of accrued but unpaid interest, if any, on the amount of Loans that would be prepaid; 
 (d)
Indebtedness of a Restricted Subsidiary that is not a Guarantor, other than Indebtedness owed to a Covenant Party or another Restricted Subsidiary; provided that, at any time that the Initial Lenders (together with their respective Affiliates
and Approved Funds) constitute 
  

 -49- 

 
Required Lenders, such application may only be made with Net Proceeds from the Asset Sale of non-Collateral; or 

(e) Obligations under Indebtedness that does not constitute Senior Secured Obligations in an aggregate principal amount
not to exceed the Asset Sale Prepayment Amount; or 
 (2) to make (a) an Investment in any one or more
businesses, provided that such Investment in any business is in the form of the acquisition of Capital Stock and results in a Covenant Party or Restricted Subsidiary, as the case may be, owning an amount of the Capital Stock of such business such
that it constitutes a Restricted Subsidiary, (b) properties, (c) capital expenditures or (d) acquisitions of other assets that, in the case of each of (a), (b), (c) and (d) are either (x) used or useful in a Similar
Business or (y) replace the businesses, properties and/or assets that are the subject of such Asset Sale; provided that, in the case of clause (2) above, a binding commitment shall be treated as a permitted application of the Net
Proceeds from the date of such commitment so long as the Covenant Party, or such other Restricted Subsidiary enters into such commitment with the good faith expectation that such Net Proceeds will be applied to satisfy such commitment within 180
days of such commitment (an “Acceptable Commitment”) and, in the event any Acceptable Commitment is later cancelled or terminated for any reason before the Net Proceeds are applied in connection therewith, such Covenant Party or
such Restricted Subsidiary enters into another Acceptable Commitment (a “Second Commitment”) within 180 days of such cancellation or termination; provided further that if any Second Commitment is later cancelled or terminated
for any reason before such Net Proceeds are applied, then such Net Proceeds shall constitute Excess Proceeds. Notwithstanding anything to the contrary, any Net Proceeds from the sale, transfer, conveyance or other disposal of all or substantially
all of the assets of ACN and its Subsidiaries that are Restricted Subsidiaries to the extent otherwise permitted under this Agreement, will be applied in accordance with this paragraph within 12 months after receipt of such Net Proceeds, and the
proviso to the previous sentence with respect to Acceptable Commitments and Second Commitments will not be applicable to the application of such Net Proceeds. 

(B) (1) Any Net Proceeds from Asset Sales of Collateral that are not invested or applied as set forth in clause
(A) above will be deemed to constitute “Collateral Excess Proceeds” When the aggregate amount of Collateral Excess Proceeds exceeds $100.0 million, the Borrower shall make an offer to all Lenders and, if required by the terms
of any Senior Secured Obligations or Obligations secured by a Lien permitted under this Agreement (which Lien is not subordinate to the Lien of the Loans with respect to the Collateral), to the holders of such Senior Secured Obligations or such
other Obligations (a “Collateral Asset Sale Offer”), to purchase or prepay the maximum aggregate principal amount of the Loans and such Senior Secured Obligations or such other Obligations that is a minimum of $2,000 or an integral
multiple of $1,000 in excess 
  

 -50- 

 
thereof that may be purchased out of the Collateral Excess Proceeds at an offer price in cash in an amount equal to 100% of the principal amount thereof, plus accrued and unpaid interest and
additional interest, if any, to the date fixed for the closing of such offer, in accordance with the procedures set forth in this Agreement. 

(2) Any Net Proceeds from the Asset Sale of non-Collateral that are not invested or applied as provided and within the
time period set forth in clause (A) above will be deemed to constitute “Excess Proceeds.” When the aggregate amount of Excess Proceeds exceeds $100 million, the Borrower shall make an offer to all Lenders and, if required by
the terms of any Indebtedness that is pari passu with the Loans (“Pari Passu Indebtedness”), to the holders of such Pari Passu Indebtedness (an “Asset Sale Offer”), to purchase or prepay the maximum aggregate
principal amount of the Loans and such Pari Passu Indebtedness that is a minimum of $2,000, or an integral multiple of $1,000 (in each case in aggregate principal amount), that may be purchased out of the Excess Proceeds at an offer price in cash in
an amount equal to 100% of the principal amount thereof plus accrued and unpaid interest and additional interest, if any, to the date fixed for the closing of such offer, in accordance with the procedures set forth in this Agreement. 

To the extent that the aggregate amount of Loans and such other Senior Secured Obligations or Obligations secured by a
Lien permitted by this Agreement (which Lien is not subordinate to the Lien of the Loans with respect to the Collateral) tendered pursuant to a Collateral Asset Sale Offer is less than the Collateral Excess Proceeds, the Borrower may use any
remaining Collateral Excess Proceeds for general corporate purposes, subject to other covenants contained in this Agreement. If the aggregate principal amount of Loans or other Senior Secured Obligations or such other Obligations surrendered by such
holders thereof exceeds the amount of Collateral Excess Proceeds, the Administrative Agent shall apply such amount to the Loans and such other Senior Secured Obligations or such other Obligations to be purchased on a pro rata basis based on the
accreted value or principal amount of the Loans or such other Senior Secured Obligations or such other Obligations tendered. To the extent that the aggregate principal amount of Loans and such Pari Passu Indebtedness tendered pursuant to an Asset
Sale Offer is less than the Excess Proceeds, the Borrower may use any remaining Excess Proceeds for general corporate purposes, subject to the other covenants contained in this Agreement. If the aggregate principal amount of Loans and the Pari Passu
Indebtedness surrendered in an Asset Sale Offer exceeds the amount of Excess Proceeds, the Administrative Agent shall select the Loans and such Pari Passu Indebtedness to be purchased on a pro rata basis based on the principal amount of the Loans
and such Pari Passu Indebtedness tendered. Upon completion of any such Collateral Asset Sale Offer or Asset Sale Offer, the amount of Collateral Excess Proceeds or Excess Proceeds, as applicable, shall be reset at zero. 

(C) Pending the final application of any Net Proceeds pursuant to this Section 2.05(b)(i), the holder of such Net
Proceeds may apply such Net Proceeds 
  

 -51- 

 
temporarily to reduce Indebtedness outstanding under a revolving credit facility or otherwise invest such Net Proceeds in any manner not prohibited by this Agreement. 

(D) Within ten Business Days of any date on which the aggregate amount of Collateral Excess Proceeds exceeds $100 million,
the Borrower shall deliver notice of such occurrence to the Administrative Agent, and the Administrative Agent shall promptly deliver such notice to each Lender to the address of such Lender appearing in the Register or otherwise in accordance with
Section 9.02 with the following information: 
 (1) that the Borrower is making an Collateral Asset Sale
Offer pursuant to this Section 2.05(b)(i) and that all Loans and Secured Obligations or other Obligations properly accepted for prepayment or tendered and not withdrawn pursuant to such Collateral Asset Sale Offer will be prepaid by the
Borrower; 
 (2) the prepayment date, which will be no earlier than thirty days nor later than sixty days from
the date on which such notice is delivered (the “Collateral Asset Sale Offer Payment Date”); 

(3) that any Loan not properly accepted for prepayment will remain outstanding and continue to accrue interest;

 (4) that unless the Borrower defaults in making the payment, all Loans accepted for payment pursuant to the
Collateral Asset Sale Offer will cease to accrue interest on the Collateral Asset Sale Offer Payment Date; 
 (5)
that Lenders electing to have any Loans prepaid pursuant to an Collateral Asset Sale Offer will be required to notify the Administrative Agent prior to the close of business on the third Business Day preceding the Collateral Asset Sale Offer Payment
Date; 
 (6) that Lenders will be entitled to withdraw their election to require the Borrower to prepay such
Loans; provided that the Administrative Agent receives, not later than the close of business on the expiration date of the Collateral Asset Sale Offer, a facsimile transmission, electronic mail or letter setting forth the name of such Lender,
the principal amount of Loans to be prepaid, and a statement that such Lender is withdrawing its election to have such Loans prepaid; 

(7) that, to the extent that the aggregate principal amount of Loans or Secured Obligations or other Obligations accepted
for prepayment or surrendered by such holders thereof exceeds the amount of Collateral Excess Proceeds, the Administrative Agent shall apply the Collateral Excess Proceeds as set forth under the last sentence of Section 2.05(b)(i)(B)(1); and

 (8) the other instructions, as determined by the Borrower, consistent with this Section 2.05, that a
Lender must follow. 
  

 -52- 

 The notice, if delivered in a manner herein provided, shall be conclusively presumed to have
been given, whether or not the Lender receives such notice. If (x) the notice is delivered in a manner herein provided and (y) any Lender fails to receive such notice or a Lender receives such notice but it is defective, such Lender’s
failure to receive such notice or such defect shall not affect the validity of the proceedings for the prepayment of the Loans as to all other Lenders that properly received such notice without defect. 

(E) Within ten Business Days of any date on which the aggregate amount of Excess Proceeds exceeds $100 million, the
Borrower shall deliver notice of such occurrence to the Administrative Agent, and the Administrative Agent shall promptly deliver such notice to each Lender to the address of such Lender appearing in the Register or otherwise in accordance with
Section 9.02 with the following information: 
 (1) that the Borrower is making an Asset Sale Offer pursuant
to this Section 2.05(b)(i) and that all Loans and Pari Passu Indebtedness properly accepted for prepayment or tendered and not withdrawn pursuant to such Asset Sale Offer will be prepaid by the Borrower; 

(2) the prepayment date, which will be no earlier than thirty days nor later than sixty days from the date on which such
notice is delivered (the “Asset Sale Offer Payment Date”); 
 (3) that any Loan not properly
accepted for prepayment will remain outstanding and continue to accrue interest; 
 (4) that unless the Borrower
defaults in making the payment, all Loans accepted for payment pursuant to the Asset Sale Offer will cease to accrue interest on the Asset Sale Offer Payment Date; 

(5) that Lenders electing to have any Loans prepaid pursuant to an Asset Sale Offer will be required to notify the
Administrative Agent prior to the close of business on the third Business Day preceding the Asset Sale Offer Payment Date; 

(6) that Lenders will be entitled to withdraw their election to require the Borrower to prepay such Loans; provided
that the Administrative Agent receives, not later than the close of business on the expiration date of the Asset Sale Offer, a facsimile transmission, electronic mail or letter setting forth the name of such Lender, the principal amount of Loans to
be prepaid, and a statement that such Lender is withdrawing its election to have such Loans prepaid; 
 (7) that,
to the extent that the aggregate principal amount of Loans or the Pari Passu Indebtedness accepted for prepayment or surrendered by such holders thereof exceeds the amount of Excess Proceeds, the Administrative Agent shall apply the Excess Proceeds
as set forth under the last sentence of Section 2.05(b)(i)(B)(2); and 
  

 -53- 

 (8) the other instructions, as determined by the Borrower, consistent with
this Section 2.05, that a Lender must follow. 
 The notice, if delivered in a manner herein provided, shall be conclusively
presumed to have been given, whether or not the Lender receives such notice. If (x) the notice is delivered in a manner herein provided and (y) any Lender fails to receive such notice or a Lender receives such notice but it is defective,
such Lender’s failure to receive such notice or such defect shall not affect the validity of the proceedings for the prepayment of the Loans as to all other Lenders that properly received such notice without defect. 

(ii) The Borrower shall notify the Administrative Agent in writing of any mandatory prepayment of Loans required to be
made pursuant to Section 2.05(b) at least three (3) Business Days prior to the date of such prepayment. Each such notice shall specify the date of such prepayment and provide a reasonably detailed calculation of the amount of such
prepayment. The Administrative Agent will promptly notify each Lender of the contents of the Borrower’s prepayment notice. 

Section 2.06 Termination of Commitments. 

The Commitment of each Lender shall be automatically terminated and permanently reduced to $0 upon the earliest of (a) the making of
such Lender’s Loans pursuant to Section 2.01, (b) 5:00 p.m. (New York, New York time) on the Closing Date and (c) 5:00 p.m. (New York, New York time) on the date that is 20 Business Days after the date of this Agreement.

 Section 2.07 Repayment of Loans. 

The Borrower shall repay to the Administrative Agent in Dollars for the ratable account of the Lenders on the Maturity Date, the
aggregate principal amount of all Loans outstanding on such date. 
 Section 2.08 Interest. 

(a) Subject to the provisions of Section 2.08(b), each Loan shall bear interest on the outstanding principal amount or face amount
thereof at 8.50% (eight and one-half percent) per annum. 
 (b) During the continuance of a Default under
Section 7.01(a)(1), 7.01(a)(2), 7.01(a)(4) or 7.01(a)(6), the Borrower shall pay interest on amounts due hereunder at the Default Rate to the fullest extent permitted by applicable Laws. Accrued and unpaid interest on such amounts (including
interest on past due interest) shall be due and payable upon demand. 
 (c) Interest on each Loan shall be due and payable in
arrears on each Interest Payment Date applicable thereto and at such other times as may be specified herein. Interest hereunder shall be due and payable in accordance with the terms hereof before and after judgment, and before and after the
commencement of any proceeding under any Debtor Relief Law. 
  

 -54- 

 Section 2.09 Fees. 

The Borrower shall pay to the Administrative Agent such fees as shall have been separately agreed upon in writing in the amounts and at
the times so specified. Such fees shall be fully earned when paid and shall not be refundable for any reason whatsoever (except as expressly agreed between the Borrower and the Administrative Agent). 

Section 2.10 Computation of Interest and Fees. 

All computations of interest shall be made on the basis of a three hundred and sixty (360) day year and actual days elapsed.
Interest shall accrue on each Loan for the day on which the Loan is made, and shall not accrue on a Loan, or any portion thereof, for the day on which the Loan or such portion is paid; provided that any Loan that is repaid on the same day on
which it is made shall, subject to Section 2.12(a), bear interest for one (1) day. Each determination by the Administrative Agent of an interest rate or fee hereunder shall be conclusive and binding for all purposes, absent manifest error.

 Section 2.11 Evidence of Indebtedness. 

(a) The Borrowing made by each Lender shall be evidenced by one or more accounts or records maintained by such Lender and evidenced by
one or more entries in the Register maintained by the Administrative Agent, acting solely for purposes of Treasury Regulation Section 5f.103-1(c), as agent for the Borrower, in each case in the ordinary course of business. The accounts or
records maintained by the Administrative Agent and each Lender shall be prima facie evidence absent manifest error of the amount of the Borrowing made by the Lenders to the Borrower and the interest and payments thereon. Any failure to so record or
any error in doing so shall not, however, limit or otherwise affect the obligation of the Borrower hereunder to pay any amount owing with respect to the Obligations. In the event of any conflict between the accounts and records maintained by any
Lender and the accounts and records of the Administrative Agent in respect of such matters, the accounts and records of the Administrative Agent shall control in the absence of manifest error. Upon the request of any Lender made through the
Administrative Agent, the Borrower shall execute and deliver to such Lender (through the Administrative Agent) a Note payable to such Lender, which shall evidence such Lender’s Loans in addition to such accounts or records. Each Lender may
attach schedules to its Note and endorse thereon the date, amount and maturity of its Loans and payments with respect thereto. 

(b) [Reserved.] 

(c) Entries made in good faith by the Administrative Agent in the Register pursuant to Section 2.11(a), and by each Lender in its
account or accounts pursuant to Section 2.11(a), shall be prima facie evidence of the amount of principal and interest due and payable or to become due and payable from the Borrower to, in the case of the Register, each Lender and, in
the case of such account or accounts, such Lender, under this Agreement and the other Loan Documents, absent manifest error; provided that the failure of the Administrative Agent or such

  

 -55- 

 
Lender to make an entry, or any finding that an entry is incorrect, in the Register or such account or accounts shall not limit or otherwise affect the obligations of the Borrower under this
Agreement and the other Loan Documents. 
 Section 2.12 Payments Generally. 

(a) All payments to be made by the Borrower shall be made without condition or deduction for any counterclaim, defense, recoupment or
setoff. Except as otherwise expressly provided herein, all payments by the Borrower hereunder shall be made to the Administrative Agent, for the account of the respective Lenders to which such payment is owed, at the applicable Administrative
Agent’s Office in Same Day Funds not later than 2:00 p.m. (New York, New York time) on the date specified herein. The Administrative Agent will promptly distribute to each Lender its Pro Rata Share (or other applicable share as provided herein)
of such payment in like funds as received by wire transfer to such Lender’s applicable Lending Office. All payments received by the Administrative Agent after 2:00 p.m. (New York, New York time) shall be deemed received on the next succeeding
Business Day and any applicable interest or fee shall continue to accrue. 
 (b) If any payment to be made by the Borrower shall
come due on a day other than a Business Day, payment shall be made on the next following Business Day, and such extension of time shall be reflected in computing interest or fees, as the case may be. 

(c) Unless the Borrower or any Lender has notified the Administrative Agent, prior to the date any payment is required to be made by it
to the Administrative Agent hereunder, that the Borrower or such Lender, as the case may be, will not make such payment, the Administrative Agent may assume that the Borrower or such Lender, as the case may be, has timely made such payment and may
(but shall not be so required to), in reliance thereon, make available a corresponding amount to the Person entitled thereto. If and to the extent that such payment was not in fact made to the Administrative Agent in Same Day Funds, then:

 (i) if the Borrower failed to make such payment, each Lender shall forthwith on demand repay to the
Administrative Agent the portion of such assumed payment that was made available to such Lender in Same Day Funds, together with interest thereon in respect of each day from and including the date such amount was made available by the Administrative
Agent to such Lender to the date such amount is repaid to the Administrative Agent in Same Day Funds at the applicable Overnight Rate from time to time in effect; and 

(ii) if any Lender failed to make such payment, such Lender shall forthwith on demand pay to the Administrative Agent the
amount thereof in Same Day Funds, together with interest thereon for the period from the date such amount was made available by the Administrative Agent to the Borrower to the date such amount is recovered by the Administrative Agent (the
“Compensation Period”) at a rate per annum equal to the Federal Funds Rate from time to time in effect. When such Lender makes payment to the Administrative Agent (together with all accrued interest thereon), then such payment

  

 -56- 

 
amount (excluding the amount of any interest which may have accrued and been paid in respect of such late payment) shall constitute such Lender’s Loan included in the Borrowing. If such
Lender does not pay such amount forthwith upon the Administrative Agent’s demand therefor, the Administrative Agent may make a demand therefor upon the Borrower, and the Borrower shall pay such amount to the Administrative Agent, together with
interest thereon for the Compensation Period at a rate per annum equal to the rate of interest applicable to the Borrowing. Nothing herein shall be deemed to relieve any Lender from its obligation to fulfill its Commitment or to prejudice any rights
which the Administrative Agent or the Borrower may have against any Lender as a result of any default by such Lender hereunder. 
 A notice of
the Administrative Agent to any Lender or the Borrower with respect to any amount owing under this Section 2.12(c) shall be conclusive, absent manifest error. 

(d) If any Lender makes available to the Administrative Agent funds for any Loan to be made by such Lender as provided in the foregoing
provisions of this Article II, and such funds are not made available to the Borrower by the Administrative Agent because the conditions to the Borrowing set forth in Article IV are not satisfied or waived in accordance with the terms hereof, the
Administrative Agent shall return such funds (in like funds as received from such Lender) to such Lender, without interest. 

(e) [Reserved.] 

(f) Nothing herein shall be deemed to obligate any Lender to obtain the funds for any Loan in any particular place or manner or to
constitute a representation by any Lender that it has obtained or will obtain the funds for any Loan in any particular place or manner. 

(g) Whenever any payment received by the Administrative Agent under this Agreement or any of the other Loan Documents is insufficient to
pay in full all amounts due and payable to the Administrative Agent and the Lenders under or in respect of this Agreement and the other Loan Documents on any date, such payment shall be distributed by the Administrative Agent and applied by the
Administrative Agent and the Lenders in the order of priority set forth in Section 7.03. If the Administrative Agent receives funds for application to the Loan Obligations of the Loan Parties under or in respect of the Loan Documents under
circumstances for which the Loan Documents do not specify the manner in which such funds are to be applied, the Administrative Agent may (to the fullest extent permitted by mandatory provisions of applicable Law), but shall not be obligated to,
elect to distribute such funds to each of the Lenders in accordance with such Lender’s Pro Rata Share of the Loans outstanding at such time in repayment or prepayment of such of the outstanding Loans then owing to such Lender. 

Section 2.13 Sharing of Payments. 

If, other than as expressly provided elsewhere herein, any Lender shall obtain on account of the Loans made by it, any payment (whether
voluntary, involuntary, through the exercise of any right of setoff, or otherwise) in excess of its ratable share (or other share 

 

 -57- 

 
contemplated hereunder) thereof, such Lender shall immediately (a) notify the Administrative Agent of such fact, and (b) purchase from the other Lenders such participations in the Loans
made by them as shall be necessary to cause such purchasing Lender to share the excess payment in respect of such Loans pro rata with each of them; provided that if all or any portion of such excess payment is thereafter recovered from the
purchasing Lender under any of the circumstances described in Section 9.06 (including pursuant to any settlement entered into by the purchasing Lender in its discretion), such purchase shall to that extent be rescinded and each other Lender
shall repay to the purchasing Lender the purchase price paid therefor, together with an amount equal to such paying Lender’s ratable share (according to the proportion of (i) the amount of such paying Lender’s required repayment to
(ii) the total amount so recovered from the purchasing Lender) of any interest or other amount paid or payable by the purchasing Lender in respect of the total amount so recovered, without further interest thereon. The Borrower agrees that any
Lender so purchasing a participation from another Lender may, to the fullest extent permitted by applicable Law, exercise all its rights of payment (including the right of setoff, but subject to Section 9.09) with respect to such participation
as fully as if such Lender were the direct creditor of the Borrower in the amount of such participation. The Administrative Agent will keep records (which shall be conclusive and binding in the absence of manifest error) of participations purchased
under this Section 2.13 and will in each case notify the Lenders following any such purchases or repayments. Each Lender that purchases a participation pursuant to this Section 2.13 shall from and after such purchase have the right to give
all notices, requests, demands, directions and other communications under this Agreement with respect to the portion of the Obligations purchased to the same extent as though the purchasing Lender were the original owner of the Obligations
purchased. 
 ARTICLE III. 

Taxes, Increased Costs Protection and Illegality 

Section 3.01 Taxes. 

(a) Except as provided in this Section 3.01, any and all payments by the Borrower and the Guarantors to or for the account of the
Administrative Agent or any Lender under any Loan Document shall be made free and clear of and without deduction for any and all present or future taxes, duties, levies, imposts, deductions, assessments, fees, withholdings or similar charges,
excluding, in the case of the Administrative Agent and each Lender, (i) taxes imposed on or measured by its net income (including branch profits taxes), and franchise (and similar) taxes imposed on it in lieu of net income taxes, by the
jurisdiction (or any political subdivision thereof) under the Laws of which the Administrative Agent or such Lender, as the case may be, is organized or maintains a Lending Office, or any other jurisdiction (or any political subdivision thereof) as
a result of a present or former connection between the Administrative Agent or such Lender and the jurisdiction (or political subdivision thereof) imposing such tax (other than such connection arising solely from the Administrative Agent or one or
more of the Lender having executed, delivered or performed its obligations or received a payment under, or enforced, any Loan Document), (ii) taxes attributable to the failure by the Administrative Agent or any Lender to deliver the
documentation required to be delivered pursuant to clause (d) of this Section 3.01, or (iii) with respect to a Lender making a Loan to the 

 

 -58- 

 
Borrower, any withholding tax that is in effect and would apply to amounts payable hereunder at such time the Lender becomes a party to this Agreement by assignment or designates a new Lending
Office, except to the extent such Lender (or its assignor, if any) was entitled at the time of designation of a new Lending Office (or assignment) to receive additional amounts with respect to such withholding tax pursuant to this Section 3.01
(all such non-excluded taxes, duties, levies, imposts, deductions, assessments, fees, withholdings or similar charges, and liabilities being hereinafter referred to as “Taxes”). If the Borrower or any Guarantor shall be required by
any Laws to deduct any Taxes or Other Taxes from or in respect of any sum payable under any Loan Document to the Administrative Agent or any Lender, (i) the sum payable shall be increased as necessary so that after making all required
deductions (including deductions applicable to additional sums payable under this Section 3.01), each of the Administrative Agent and such Lender receives an amount equal to the sum it would have received had no such deductions been made,
(ii) the Borrower or such Guarantor shall make such deductions, (iii) the Borrower or such Guarantor shall pay the full amount deducted to the relevant taxation authority or other authority in accordance with applicable Laws, and
(iv) within thirty (30) days after the date of such payment (or, if receipts or evidence are not available within thirty (30) days, as soon as possible thereafter), the Borrower shall furnish to the Administrative Agent or such Lender
(as the case may be) the original or a copy of a receipt evidencing payment thereof or other evidence acceptable to the Administrative Agent or such Lender. 

(b) In addition, the Borrower and Guarantors agree to pay any and all present or future stamp, court or documentary taxes and any other
excise, property, intangible or mortgage recording taxes or charges or similar levies which arise from any payment made under any Loan Document or from the execution, delivery, performance, enforcement or registration of, or otherwise with respect
to, any Loan Document (hereinafter referred to as “Other Taxes”). 
 (c) The Borrower and each Guarantor agrees
to indemnify the Administrative Agent and each Lender for (i) the full amount of Taxes and Other Taxes paid by the Administrative Agent and such Lender (including Taxes imposed directly on the Agent or hereunder in lieu of withholding Taxes)
and (ii) any liability (including additions to tax, penalties, interest and expenses) arising therefrom or with respect thereto, provided the Administrative Agent or such Lender, as the case may be, provides the Borrower or such Guarantor with
a written statement thereof setting forth in reasonable detail the basis and calculation of such amounts. 
 (d) Each Lender
shall, at such times as are reasonably requested by the Borrower, provide the Borrower with any documentation prescribed by Law certifying as to the entitlement of such Lender to an exemption from, or reduction in, withholding tax with respect to
all payments to be made to such Lender under the Loan Documents. Unless the Borrower has received forms or other documents satisfactory to it indicating that payments under any Loan Document to or for a Lender are not subject to withholding tax or
are subject to such Tax at a rate reduced by an applicable tax treaty, the Borrower and the Administrative Agent shall withhold amounts required to be withheld by applicable Law from such payments at the applicable statutory rate. Notwithstanding
any other provision of this clause (d), a Lender shall 
  

 -59- 

 
not be required to deliver any form pursuant to this clause (d) that such Lender is not legally able to deliver. 

(e) Any Lender claiming any additional amounts payable pursuant to this Section 3.01 shall use its reasonable efforts to change the
jurisdiction of its Lending Office if such a change would reduce any such additional amounts (or any similar amount that may thereafter accrue) and would not, in the sole determination of such Lender, result in any unreimbursed cost or expense or be
otherwise materially disadvantageous to such Lender. 
 (f) If any Lender or the Administrative Agent determines, in its sole
discretion, that it has received a refund in respect of any Taxes or Other Taxes as to which indemnification or additional amounts have been paid to it by the Borrower pursuant to this Section 3.01, it shall promptly remit such refund to the
Borrower or the applicable Guarantor, net of all out-of-pocket expenses of the Lender or the Administrative Agent, as the case may be and without interest (other than any interest paid by the relevant taxing authority with respect to such refund net
of any Taxes payable by the Administrative Agent or any Lender on such interest); provided that the Borrower and Guarantors, upon the request of the Lender or the Administrative Agent, as the case may be, agree promptly to return such refund
to such party in the event such party is required to repay such refund to the relevant taxing authority. 
 Section 3.02
[Reserved.] 
 Section 3.03 [Reserved.] 

Section 3.04 Increased Cost and Reduced Return; Capital Adequacy. 

(a) If any Lender determines that the introduction of any Law regarding capital adequacy or any change therein or in the interpretation
thereof, in each case after the date hereof, or compliance by such Lender (or its Lending Office) therewith, has the effect of reducing the rate of return on the capital of such Lender or any corporation controlling such Lender as a consequence of
such Lender’s obligations hereunder (taking into consideration its policies with respect to capital adequacy and such Lender’s desired return on capital), then from time to time upon demand of such Lender setting forth in reasonable detail
the charge and the calculation of such reduced rate of return (with a copy of such demand to the Administrative Agent given in accordance with Section 3.06), the Borrower shall pay to such Lender such additional amounts as will compensate such
Lender for such reduction within fifteen (15) days after receipt of such demand. 
 (b) The Borrower shall pay to each
Lender, as long as such Lender shall be required to comply with any reserve ratio requirement or analogous requirement of any other central banking or financial regulatory authority imposed in respect of the maintenance of the Commitments or the
funding of any Loans of the Borrowers, such additional costs (expressed as a percentage per annum and rounded upwards, if necessary, to the nearest five decimal places) equal to the actual costs allocated to such Commitment or Loan by such Lender
(as determined by such Lender in good faith, which determination shall be conclusive absent manifest error) 
  

 -60- 

 
which in each case shall be due and payable on each date on which interest is payable on such Loan, provided the Borrowers shall have received at least fifteen (15) days’ prior notice
(with a copy to the Administrative Agent) of such additional interest or cost from such Lender. If a Lender fails to give notice fifteen (15) days prior to the relevant Interest Payment Date, such additional interest or cost shall be due and
payable fifteen (15) days from receipt of such notice. 
 (c) Failure or delay on the part of any Lender to demand
compensation pursuant to this Section 3.04 shall not constitute a waiver of such Lender’s right to demand such compensation. 

(d) If any Lender requests compensation under this Section 3.04, then such Lender will, if requested by the Borrower, use
commercially reasonable efforts to designate another Lending Office for any Loan affected by such event; provided that such efforts are made on terms that, in the reasonable judgment of such Lender, cause such Lender and its Lending Office(s)
to suffer no material economic, legal or regulatory disadvantage, and provided further that nothing in this Section 3.04(c) shall affect or postpone any of the Obligations of the Borrower or the rights of such Lender pursuant to
Section 3.04(a) or (b). 
 Section 3.05 [Reserved.] 

Section 3.06 Matters Applicable to All Requests for Compensation. 

(a) The Administrative Agent or any Lender claiming compensation under this Article III shall deliver a certificate to the applicable
Borrower setting forth the additional amount or amounts to be paid to it hereunder which shall be conclusive in the absence of manifest error. In determining such amount, the Administrative Agent or such Lender may use any reasonable averaging and
attribution methods. 
 (b) With respect to any Lender’s claim for compensation under Section 3.01 or 3.04, the
Borrower shall not be required to compensate such Lender for any amount incurred more than one hundred and eighty (180) days prior to the date that such Lender notifies the Borrower of the event that gives rise to such claim; provided
that, if the circumstance giving rise to such claim is retroactive, then such 180-day period referred to above shall be extended to include the period of retroactive effect thereof. 

Section 3.07 Replacement of Lenders under Certain Circumstances. 

(a) If at any time (i) the Borrower becomes obligated to pay additional amounts or indemnity payments described in Section 3.01
or 3.04 as a result of any condition described in such Sections, (ii) any Lender becomes a Defaulting Lender or (iii) any Lender becomes a Non-Consenting Lender, then the Borrower may, on ten (10) Business Days’ prior written
notice to the Administrative Agent and such Lender, replace such Lender by causing such Lender to (and such Lender shall be obligated to) assign pursuant to Section 9.07(b) (with the assignment fee to be paid by the Borrower in such instance)
all of its rights and obligations under this Agreement to one or more Eligible Assignees; provided that neither the Administrative Agent nor any Lender shall have any obligation to the Borrower to find a

  

 -61- 

 
replacement Lender or other such Person; and provided further that (A) in the case of any such assignment resulting from a claim for compensation under Section 3.04 or payments
required to be made pursuant to Section 3.01, such assignment will result in a reduction in such compensation or payments, (B) in the case of any such assignment resulting from a Lender becoming a Non-Consenting Lender, the applicable
Eligible Assignees shall have agreed to, and shall be sufficient (together with all other consenting Lenders) to cause the adoption of, the applicable departure, waiver or amendment of the Loan Documents and (C) the Borrower shall not replace
any Lender pursuant to this Section 3.07 unless each Affiliate or Approved Fund of such Lender which is also a Lender hereunder that is subject to replacement pursuant to this Section 3.07, is at the same time replaced in accordance with
this Section 3.07. 
 (b) Any Lender being replaced pursuant to Section 3.07(a) above shall (i) execute and
deliver an Assignment and Assumption with respect to such Lender’s applicable Commitment and outstanding Loans, and (ii) deliver any Notes evidencing such Loans to the Borrower or Administrative Agent. Pursuant to such Assignment and
Assumption, (A) the assignee Lender shall acquire all or a portion, as the case may be, of the assigning Lender’s Commitment and outstanding Loans, (B) all obligations of the Borrower owing to the assigning Lender relating to the
Loans and Commitments so assigned shall be paid in full, as if such payment were being made by the Borrower pursuant to Section 2.05(a), by the assignee Lender to such assigning Lender concurrently with such Assignment and Assumption and
(C) upon such payment and, if so requested by the assignee Lender, delivery to the assignee Lender of the appropriate Note or Notes executed by the Borrower, the assignee Lender shall become a Lender hereunder and the assigning Lender shall
cease to constitute a Lender hereunder with respect to such assigned Loans and Commitments, except with respect to indemnification provisions under this Agreement, which shall survive as to such assigning Lender. In connection with any such
replacement, if any such Non-Consenting Lender or Defaulting Lender does not execute and deliver to the Administrative Agent a duly executed Assignment and Assumption reflecting such replacement within five (5) Business Days of the date on
which the assignee Lender executes and delivers such Assignment and Assumption to such Non-Consenting Lender or Defaulting Lender, then such Non-Consenting Lender or Defaulting Lender shall be deemed to have executed and delivered such Assignment
and Assumption without any action on the part of the Non-Consenting Lender or Defaulting Lender. 
 (c) [Reserved.] 

(d) In the event that (i) the Borrower or the Administrative Agent has requested that the Lenders consent to a departure or waiver
of any provisions of the Loan Documents or agree to any amendment thereto, (ii) the consent, waiver or amendment in question requires the agreement of all affected Lenders in accordance with the terms of Section 9.01 and (iii) the
Required Lenders have agreed to such consent, waiver or amendment, then any Lender who does not agree to such consent, waiver or amendment shall be deemed a “Non-Consenting Lender.” 

 

 -62- 

 Section 3.08 Survival. 

All of the Borrower’s obligations under this Article III shall survive termination of the Commitments and repayment of all other
Obligations hereunder. 
 ARTICLE IV. 

Conditions Precedent 

Section 4.01 Conditions Precedent. 

The obligation of each Lender to make any Loan hereunder is subject to satisfaction of the following conditions precedent: 

(a) The Administrative Agent (or its counsel) shall have received from each party hereto either (i) a counterpart of this Agreement
signed on behalf of such party or (ii) written evidence satisfactory to the Administrative Agent (which may include telecopy transmission of a signed signature page of this Agreement) that such party has signed a counterpart of this Agreement.

 (b) The representations and warranties of each Loan Party contained in Article V or any other Loan Document shall be true and
correct in all material respects on and as of the Closing Date; provided that, to the extent that such representations and warranties specifically refer to an earlier date, they shall be true and correct in all material respects as of such earlier
date. 
 (c) No Default shall exist or would result from the making or such Loans or from the application of the proceeds
therefrom. 
 (d) The Administrative Agent shall have received a Committed Loan Notice in accordance with the requirements
hereof. 
 (e) The Amended and Restated Security Agreement shall be executed by the First Lien Collateral Agent, the Borrower
and the Subsidiary Loan Parties in the form attached hereto as Exhibit E, together with such changes as shall be reasonably acceptable to the Borrower, the Administrative Agent, the Initial Required Lenders, and the First Lien Collateral Agent and
the Administrative Agent shall have received any additional security documents (other than those relating to foreign collateral) necessary to ensure that the Loan Obligations are ratably secured on the Collateral in a manner consistent with the
Amended and Restated Security Agreement. 
 (f) The Intercreditor Agreement shall be executed by the First Lien Collateral
Agent, the administrative agent under the Credit Agreement and the Administrative Agent in the form attached hereto as Exhibit F, together with such changes as shall be reasonably acceptable to the Borrower, the Administrative Agent, the Initial
Required Lenders, and the administrative agent under the Credit Agreement. 
  

 -63- 

 (g) The Administrative Agent shall have received, on behalf of itself and the Lenders on the
Closing Date, an opinion in form and substance reasonably satisfactory to the Administrative Agent of O’Melveny & Myers LLP, counsel for the Loan Parties. 

(h) The Administrative Agent shall have received a Perfection Certificate, executed by the Borrower as of the Closing Date. 

(i) The Administrative Agent shall have received in the case of each Loan Party (i) a certificate of the Secretary or Assistant
Secretary or similar officer of each Loan Party dated the Closing Date and certifying: 
 (A) that attached
thereto is a true and complete copy of (x) its charter, by-laws or other organizational document, (y) resolutions duly adopted by the Board of Directors of such Loan Party (or its managing general partner, managing member or equivalent)
authorizing the execution, delivery and performance of the Loan Documents to which such person is a party and, in the case of the Borrower, the borrowings hereunder, and that such resolutions have not been modified, rescinded or amended and are in
full force and effect on the Closing Date, and (z) a good standing certificate from the applicable Governmental Authority of its jurisdiction of incorporation, organization or formation, each dated a recent date prior to the Closing Date, and

 (B) as to the incumbency and specimen signature of each officer executing any Loan Document or any other
document delivered in connection herewith on behalf of such Loan Party; 
 (j) a certificate of a director or an officer as to
the incumbency and specimen signature of the Secretary or Assistant Secretary or similar officer executing the certificate pursuant to clause (i) above; 

(k) The Administrative Agent shall have received a certificate from the Loan Parties’ insurance broker or other evidence reasonably
satisfactory to it that all insurance required to be maintained pursuant to the Senior Credit Facilities in full force and effect; and 

(l) The Borrower shall have paid to the Administrative Agent and each Lender all fees, costs and expenses which are payable hereunder or
pursuant to any fee letter executed by any Loan Party in connection with this Agreement and the transactions contemplated hereby. 

(m) Schedules and exhibits reasonably acceptable to the Initial Required Lenders, the Borrower and the Administrative Agent shall have
been annexed to this Agreement. It is acknowledged and agreed that the existing schedules and exhibits the Credit Agreement are acceptable to the Required Lenders and the Administrative Agent. 

(n) The Credit Agreement shall have been amended to the extent necessary to ensure that the terms thereof do not conflict with this
Agreement and the other Loan Documents. 
  

 -64- 

 ARTICLE V. 

Representations and Warranties 

Each Loan Party, subject to any general principles of law limiting the obligations of the Loan Parties or their Subsidiaries which are
specifically referred to in any legal opinion delivered in connection with this Agreement, represents and warrants to the Administrative Agent and the Lenders on the Closing Date that: 

Section 5.01 Existence, Qualification and Power; Compliance with Laws. 

Each Loan Party and each Subsidiary (a) is a Person duly organized or formed, validly existing and in good standing (where relevant)
under the Laws of the jurisdiction of its incorporation or organization, (b) has all requisite power and authority to (i) own or lease its assets and carry on its business as currently conducted and (ii) execute, deliver and perform
its obligations under the Loan Documents to which it is a party, (c) is duly qualified and in good standing (where relevant) under the Laws of each jurisdiction where its ownership, lease or operation of properties or the conduct of its
business requires such qualification, (d) is in compliance with all Laws, orders, writs and injunctions and (e) has all requisite governmental licenses, authorizations, consents and approvals to operate its business as currently conducted;
except in each case referred to in clause (c), (d) or (e), to the extent that failure to do so could not reasonably be expected to have a Material Adverse Effect. 

Section 5.02 Authorization; No Contravention. 

The execution, delivery and performance by each Loan Party of each Loan Document to which such Person is a party, are within such Loan
Party’s corporate or other powers, (a) have been duly authorized by all necessary corporate or other organizational action, and do not and (b) will not (i) contravene the terms of any of such Person’s Organization Documents,
(ii) conflict with or result in any breach or contravention of, or the creation of any Lien under (other than as permitted by Section 6.08 under (x) any Contractual Obligation to which such Person is a party or affecting such Person
or the properties of such Person or any of its Subsidiaries or (y) any material order, injunction, writ or decree of any Governmental Authority or any arbitral award to which such Person or its property is subject; or (iii) violate any
material Law; except with respect to any conflict, breach or contravention (but not creation of Liens) referred to in clause (ii)(x), to the extent that such conflict, breach, contravention or payment could not reasonably be expected to have a
Material Adverse Effect. 
 Section 5.03 Governmental Authorization; Other Consents. 

No material approval, consent, exemption, authorization, or other action by, or notice to, or filing with, any Governmental Authority or
any other Person is necessary or required in connection with (a) the execution, delivery or performance by, or enforcement against, any Loan Party of this Agreement or any other Loan Document, (b) the grant by any Loan Party of the Liens
granted by it pursuant to the Security Documents, (c) the perfection or maintenance of the 
  

 -65- 

 
Liens created under the Security Documents (including the priority thereof) or (d) the exercise by the Administrative Agent or any Lender of its rights under the Loan Documents or the
remedies in respect of the Collateral pursuant to the Security Documents, except for (i) filings and registrations necessary to perfect the Liens on the Collateral granted by the Loan Parties in favor of the Secured Parties, (ii) the
approvals, consents, exemptions, authorizations, actions, notices and filings which have been duly obtained, taken, given or made and are in full force and effect (or will be duly obtained, taken, given or made and will be in full force and effect,
in each case within the time period required to be so obtained, taken, given or made) and (iii) those approvals, consents, exemptions, authorizations or other actions, notices or filings, the failure of which to obtain or make could not
reasonably be expected to have a Material Adverse Effect. 
 Section 5.04 Binding Effect. 

This Agreement and each other Loan Document has been duly executed and delivered by each Loan Party that is a party thereto. This
Agreement and each other Loan Document constitutes, a legal, valid and binding obligation of such Loan Party, enforceable against each Loan Party that is a party thereto in accordance with its terms, except as such enforceability may be limited by
(i) Debtor Relief Laws and by general principles of equity and (ii) the need for filings and registrations necessary to perfect the Liens on the Collateral granted by the Loan Parties in favor of the Secured Parties and (iii) the
effect of foreign Laws, rules and regulations as they relate to pledges of Equity Interests in Foreign Subsidiaries (other than those pledges made under the Laws of the jurisdiction of formation of the applicable Foreign Subsidiary). 

Section 5.05 Financial Statements; No Material Adverse Effect. 

(a) The Audited Financial Statements fairly present in all material respects the financial condition of the Company and its Subsidiaries
as of the dates thereof and their results of operations for the period covered thereby in accordance with GAAP consistently applied throughout the periods covered thereby, except as otherwise expressly noted therein. 

(b) The unaudited consolidated balance sheet as at March 31, 2009 and the related unaudited consolidated statements of income and
cash flows for the three-month period ended March 31, 2009, copies of which have heretofore been furnished to each Lender, fairly represent in all material respects the financial condition of the Company and its Subsidiaries as at such date and
their results of operations for the period covered thereby in accordance with GAAP consistently applied throughout the periods covered thereby, except as otherwise expressly noted therein. 

(c) Since December 31, 2008, as of the Closing Date there has been no event or circumstance, either individually or in the
aggregate, that has had or could reasonably be expected to have a Material Adverse Effect. 
 (d) As of the Closing Date, none
of the Covenant Parties or any of their Subsidiaries has any Indebtedness or other obligations or liabilities, direct or contingent (other than (i) the liabilities reflected on the financial statements referred to in Section 5.05(a) and
(b), 
  

 -66- 

 
(ii) obligations arising under this Agreement, and (iii) liabilities incurred in the ordinary course of business that, either individually or in the aggregate, have had or could reasonably
be expected to have a Material Adverse Effect. 
 Section 5.06 Litigation. 

There are no actions, suits, proceedings, claims or disputes pending or, to the knowledge of the Borrower, threatened in writing or
contemplated, at law, in equity, in arbitration or before any Governmental Authority, by or against any Loan Party or any of its Subsidiaries or against any of their properties or revenues that either individually or in the aggregate, could
reasonably be expected to have a Material Adverse Effect. 
 Section 5.07 No Default. 

None of the Loan Parties or any of their Subsidiaries is in default under or with respect to, or a party to, any Contractual Obligation
that could, either individually or in the aggregate, reasonably be expected to have a Material Adverse Effect. 
 Section 5.08
Ownership of Property; Liens. 
 (a) Each Loan Party and each of its Subsidiaries has good record title to, or valid
leasehold interests in, or easements or other limited property interests in, all Real Property necessary in the ordinary conduct of its business, free and clear of all Liens except as set forth on Schedule 5.08 hereto and except for minor defects in
title that do not materially interfere with its ability to conduct its business or to utilize such assets for their intended purposes and Liens permitted by Section 6.08 and except where the failure to have such title could not reasonably be
expected to have, individually or in the aggregate, a Material Adverse Effect. 
 (b) As of the Closing Date, Schedules 8(a) and
8(b) to the Perfection Certificate dated the Closing Date contain a true and complete list of each interest in material Real Property (i) owned by the Covenant Parties and their Subsidiaries as of the Closing Date and describe the type of
interest therein held by each such entity and (ii) leased, subleased or otherwise occupied or utilized by the Covenant Parties and their Subsidiaries, as lessee, sublessee, franchisee or licensee, as of the Closing Date and describe the type of
interest therein held by each such entity. 
 Section 5.09 Environmental Compliance. 

(a) There are no claims, actions, suits, or proceedings alleging potential liability or responsibility for violation of, or otherwise
relating to, any Environmental Law that could, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect. 

(b) Except as specifically disclosed in Schedule 5.09(b) or except as could not reasonably be expected to have, individually or in the
aggregate, a Material Adverse Effect, (i) none of the properties currently or formerly owned, leased or operated by any Loan Party or any 

 

 -67- 

 
of its Subsidiaries is listed or proposed for listing on the NPL or on the CERCLIS or any analogous foreign, state or local list or is adjacent to any such property; (ii) there are no and
never have been any underground or aboveground storage tanks or any surface impoundments, septic tanks, pits, sumps or lagoons in which Hazardous Materials are being or have been treated, stored or disposed on any property currently owned, leased or
operated by any Loan Party or any of its Subsidiaries or, to its knowledge, on any property formerly owned or operated by any Loan Party or any of its Subsidiaries; (iii) there is no asbestos or asbestos-containing material on any property
currently owned or operated by any Loan Party or any of its Subsidiaries; and (iv) Hazardous Materials have not been released, discharged or disposed of by any Person on any property currently or formerly owned, leased or operated by any Loan
Party or any of its Subsidiaries and Hazardous Materials have not otherwise been released, discharged or disposed of by any Loan Party or any of its Subsidiaries at any other location. 

(c) The properties owned, leased or operated by the Loan Parties and their Subsidiaries do not contain any Hazardous Materials in amounts
or concentrations which (i) constitute, or constituted a violation of, (ii) require remedial action under, or (iii) could give rise to liability under, Environmental Laws, which violations, remedial actions and liabilities,
individually or in the aggregate, could reasonably be expected to result in a Material Adverse Effect. 
 (d) Except as
specifically disclosed in Schedule 5.09(d), none of the Loan Parties or their Subsidiaries is undertaking, and has not completed, either individually or together with other potentially responsible parties, any investigation or assessment or remedial
or response action relating to any actual or threatened release, discharge or disposal of Hazardous Materials at any site, location or operation, either voluntarily or pursuant to the order of any Governmental Authority or the requirements of any
Environmental Law except for such investigation or assessment or remedial or response action that, individually or in the aggregate, could not reasonably be expected to result in a Material Adverse Effect. 

(e) All Hazardous Materials generated, used, treated, handled or stored at, or transported to or from, any property currently or formerly
owned or operated by any Loan Party or any of its Subsidiaries have been disposed of in a manner not reasonably expected to result, individually or in the aggregate, in a Material Adverse Effect. 

(f) Except as would not reasonably be expected to result, individually or in the aggregate, in a Material Adverse Effect, none of the
Loan Parties or any of their Subsidiaries has contractually assumed any liability or obligation under or relating to any Environmental Law. 

Section 5.10 Taxes. 

Except as set forth in Schedule 5.10 and except as could not, either individually or in the aggregate, reasonably be expected to result
in a Material Adverse Effect, each of the Loan Parties and their Subsidiaries have filed all tax returns required to be filed, and have paid all taxes levied or imposed upon them or their properties, that are due and payable, except those
(a)
  

 -68- 

 
which are not overdue by more than thirty (30) days or (b) which are being contested in good faith by appropriate proceedings diligently conducted and for which adequate reserves have
been provided in accordance with GAAP. 
 Section 5.11 ERISA Compliance. 

(a) Except as set forth in Schedule 5.11(a) or as could not, either individually or in the aggregate, reasonably be expected to result in
a Material Adverse Effect, each Plan is in compliance with the applicable provisions of ERISA, the Code and other Federal or state Laws. 

(b) (i) No ERISA Event has occurred during the five year period prior to the date on which this representation is made or deemed made
with respect to any Pension Plan; (ii) no Pension Plan has an “accumulated funding deficiency” (as defined in Section 412 of the Code), whether or not waived; (iii) neither any Loan Party nor any ERISA Affiliate has
incurred, or reasonably expects to incur, any liability under Title IV of ERISA with respect to any Pension Plan (other than premiums due and not delinquent under Section 4007 of ERISA); (iv) neither any Loan Party nor any ERISA Affiliate
has incurred, or reasonably expects to incur, any liability (and no event has occurred which, with the giving of notice under Section 4219 of ERISA, would result in such liability) under Sections 4201 or 4243 of ERISA with respect to a
Multiemployer Plan; and (v) neither any Loan Party nor any ERISA Affiliate has engaged in a transaction that could be subject to Sections 4069 or 4212(c) of ERISA, except, with respect to each of the foregoing clauses of this
Section 5.11(b), as could not reasonably be expected, individually or in the aggregate, to result in a Material Adverse Effect. 

(c) The pension schemes of the Loan Parties and the Subsidiaries are funded to the extent required by Law or otherwise to comply with the
requirements of any material Law applicable in the jurisdiction in which the relevant pension scheme is maintained, in each case, except as could not reasonably be expected, individually or in the aggregate, to have a Material Adverse Effect.

 Section 5.12 Subsidiaries; Equity Interests. 

All of the outstanding Equity Interests owned by the Loan Parties (or a Subsidiary of any Loan Party) in any material Subsidiaries have
been validly issued and are fully paid and all Equity Interests owned by a Loan Party (or a Subsidiary of any Loan Party) in such material Subsidiaries are owned free and clear of all Liens except (i) those created under the Security Documents
and (ii) any Lien that is permitted under Section 6.08. 
 Section 5.13 Margin Regulations; Investment Company
Act. 
 (a) No Borrower is engaged nor will it engage, principally or as one of its important activities, in the business of
purchasing or carrying margin stock (within the meaning of Regulation U issued by the FRB), or extending credit for the purpose of purchasing or carrying margin stock, and no proceeds of the Borrowing will be used for any purpose that violates
Regulation U. 
  

 -69- 

 (b) Neither the Borrower, any Person Controlling the Borrower, or any of the Subsidiaries of
the Borrower is or is required to be registered as an “investment company” under the Investment Company Act of 1940. 

Section 5.14 Disclosure. 

To the best of the Borrower’s knowledge, no report, financial statement, certificate or other written information furnished by or on
behalf of any Loan Party to the Administrative Agent or any Lender in connection with the transactions contemplated hereby and the negotiation of this Agreement or delivered hereunder or any other Loan Document (as modified or supplemented by other
information so furnished) when taken as a whole contains any material misstatement of fact or omits to state any material fact necessary to make the statements therein, in the light of the circumstances under which they were made, not materially
misleading; provided that, with respect to projected financial information and pro forma financial information, the Borrower represents only that such information was prepared in good faith based upon assumptions believed to be reasonable at
the time of preparation; it being understood that such projections may vary from actual results and that such variances may be material. 

Section 5.15 Labor Matters. 

Except as, in the aggregate, could not reasonably be expected to have a Material Adverse Effect: (a) there are no strikes or other
labor disputes against any Loan Party or any of its Subsidiaries pending or, to the knowledge of the Borrower, threatened; (b) hours worked by and payment made to employees of any Loan Party or any of its Subsidiaries have not been in violation
of the Fair Labor Standards Act or any other applicable Laws dealing with such matters; and (c) all payments due from any Loan Party or any of its Subsidiaries on account of employee health and welfare insurance have been paid or accrued as a
liability on the books of the relevant party. 
 Section 5.16 Patriot Act. 

(a) No Loan Party and, to the knowledge of each Loan Party, none of its Affiliates is in violation of any requirement of applicable Law
relating to terrorism or money laundering (“Anti-Terrorism Laws”), including Executive Order No. 13224 on Terrorist Financing, effective September 24, 2001 (the “Executive Order”), and the Uniting and
Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act of 2001, Public Law 107-56 (the “USA Patriot Act”). 

(b) No Loan Party and, to the knowledge of each Loan Party, no Affiliate or broker or other agent of such Loan Party acting or benefiting
in any capacity in connection with the Loans is any of the following: 
 (i) a person that is listed in the annex
to, or is otherwise subject to the provisions of, the Executive Order; 
  

 -70- 

 (ii) a person owned or controlled by, or acting for or on behalf of, any
person that is listed in the annex to, or is otherwise subject to the provisions of, the Executive Order; 

(iii) a person with which any Lender is prohibited from dealing or otherwise engaging in any transaction by any
Anti-Terrorism Law; 
 (iv) a person that commits, threatens or conspires to commit or supports
“terrorism” as defined in the Executive Order; or 
 (v) a person that is named as a “specially
designated national and blocked person” on the most current list published by the U.S. Treasury Department Office of Foreign Assets Control (“OFAC”) at its official website or any replacement website or other replacement
official publication of such list. 
 No Loan Party and, to the knowledge of each Loan Party, no broker or other agent of such
Loan Party acting in any capacity in connection with the Loans (i) conducts any business or engages in making or receiving any contribution of funds, goods or services to or for the benefit of any person described in paragraph (b) above,
(ii) deals in, or otherwise engages in any transaction relating to, any property or interests in property blocked pursuant to the Executive Order, or (iii) engages in or conspires to engage in any transaction that evades or avoids, or has
the purpose of evading or avoiding, or attempts to violate, any of the prohibitions set forth in any Anti-Terrorism Law. 

Section 5.17 Intellectual Property; Licenses, Etc. 

Each of the Loan Parties and their Subsidiaries own, license or possess the right to use, all of the trademarks, service marks, trade
names, domain names, copyrights, patents, patent rights, licenses, technology, software, know-how database rights, design rights and other intellectual property rights (collectively, “IP Rights”) that are reasonably necessary for
the operation of their respective businesses as currently conducted, and, without conflict with the rights of any Person, except to the extent such conflicts, either individually or in the aggregate, could not reasonably be expected to have a
Material Adverse Effect. No IP Rights, advertising, product, process, method, substance, part or other material used by any Loan Party or any of its Subsidiaries in the operation of their respective businesses as currently conducted infringes upon
any rights held by any Person except for such infringements, individually or in the aggregate, which could not reasonably be expected to have a Material Adverse Effect. No claim or litigation regarding any of the IP Rights, is pending or, to the
knowledge of the Borrower, threatened against any Loan Party or any of its Subsidiaries, which, either individually or in the aggregate, could reasonably be expected to have a Material Adverse Effect. 

Except pursuant to licenses and other user agreements entered into by each Loan Party in the ordinary course of business, on and as of
the date hereof (i) each Loan Party owns and possesses the right to use, and has done nothing to authorize or enable any other Person to use, any copyright, patent or trademark of any Loan Party and (ii) all registrations of any copyright,

  

 -71- 

 
patent or trademark are valid and in full force and effect, except, in each case, to the extent failure to own or possess such right to use or of such registrations to be valid and in full force
and effect could not reasonably be expected, individually or in the aggregate, to have a Material Adverse Effect. 
 Section
5.18 Solvency. 
 On the Closing Date after giving effect to the Borrowing, the Loan Parties, on a consolidated basis,
are Solvent. 
 Section 5.19 Ranking. 

The Loan Obligations rank at least pari passu with all other Indebtedness of the Loan Parties. 

Section 5.20 Security Documents. 

(a) Security Agreement. The First Lien Security Documents are effective to create in favor of the Collateral Agent for the benefit
of the Secured Parties, legal, valid and enforceable Liens on, and security interests in, the Collateral described therein to the extent intended to be created thereby and upon the execution and delivery of the First Lien Security Documents, the
Liens created by the First Lien Security Documents shall constitute fully perfected Liens on, and security interests in (to the extent intended to be created thereby), all right, title and interest of the grantors in such Collateral to the extent
perfection can be obtained by filing financing statements or taking of other actions which are required thereunder (except to comply with foreign law), in each case to the same extent as the Liens securing the Senior Credit Facilities subject to no
Liens other than Liens permitted hereunder and (pursuant to the Intercreditor Agreement) ranking at least pari passu with the Liens securing the Senior Credit Facilities and all other Senior Secured Obligations. 

(b) Notwithstanding anything herein (including this Section 5.20) or in any other Loan Document to the contrary, no Borrower or any
other Loan Party makes any representation or warranty as to the effects of perfection or non-perfection, the priority or the enforceability of any pledge of or security interest (other than with respect to those pledges and security interests made
under the Laws of the jurisdiction of formation of the applicable Foreign Subsidiary) in any Equity Interests of any Foreign Subsidiary, or as to the rights and remedies of the Agents or any Lender with respect thereto, under foreign Law.

 ARTICLE VI. 

Covenants 

Section 6.01 Reports and Other Information. 

(a) Notwithstanding that the Covenant Parties may not be subject to the reporting requirements of Section 13 or 15(d) of the
Exchange Act or otherwise report on an annual and quarterly basis on forms provided for such annual and quarterly reporting pursuant to rules and 

 

 -72- 

 
regulations promulgated by the SEC, VNU HF shall file with the SEC (and make available to the Administrative Agent and Lenders (without exhibits), without cost to any Lender, within 15 days after
VNU HF files them with the SEC) from and after the Closing Date, 
 (1) within the time period then in effect
under the rules and regulations of the Exchange Act with respect to the filing of a Form 10-K by a non-accelerated filer, annual reports on Form 10-K, or any successor or comparable form, containing the information required to be contained therein,
or required in such successor or comparable form; 
 (2) within the time period then in effect under the rules
and regulations of the Exchange Act with respect to the filing of a Form 10-Q by a non-accelerated filer, for each of the first three fiscal quarters of each fiscal year, reports on Form 10-Q containing all quarterly information that would be
required to be contained in Form 10-Q, or any successor or comparable form; 
 (3) promptly from time to time
after the occurrence of an event required to be therein reported, such other reports on Form 8-K, or any successor or comparable form; and 

(4) any other information, documents and other reports which the Borrower would be required to file with the SEC if it
were subject to Section 13 or 15(d) of the Exchange Act; 
 in each case, in a manner that complies in all material respects
with the requirements specified in such form; provided that VNU HF shall not be so obligated to file such reports with the SEC if the SEC does not permit such filing, in which event VNU HF shall make available such information to the Administrative
Agent and the Lenders, in each case within 15 days after the time the Borrower would be required to file such information with the SEC, if it were subject to Sections 13 or 15(d) of the Exchange Act; provided, further, that, for the quarter with
respect to which the Borrower notifies the Administrative Agent in writing that Parent intends to switch the currency in which its financial statements are reported, VNU HF shall not be required to make available such information to the
Administrative Agent and the Lenders until 90 days after the end of such quarter. 
 (b) If any direct or indirect parent
company of VNU HF is a Guarantor of the Loans, the Covenant Parties may satisfy their obligations under this Section 6.01 with respect to financial information relating to the Covenant Parties by furnishing financial information relating to
such parent; provided that the same is accompanied by consolidating information that explains in reasonable detail the differences between the information relating to such parent, on the one hand, and the information relating to the Covenant Parties
and the Restricted Subsidiaries on a standalone basis, on the other hand. 
  

 -73- 

 (c) The Borrower shall be deemed to have furnished such reports referred to above to the
Administrative Agent and the Lenders if VNU HF has filed such reports with the SEC via the EDGAR or IDEA filing system and such reports are publicly available. 

Section 6.02 Compliance Certificate. 

(a) The Borrower shall deliver to the Administrative Agent, within 90 days after the end of each fiscal year ending after the Closing
Date, a certificate from the principal executive officer, principal financial officer or principal accounting officer stating that a review of the activities of the Borrower and the Restricted Subsidiaries during the preceding fiscal year has been
made under the supervision of the signing Officer with a view to determining whether the Borrower has kept, observed, performed and fulfilled its obligations under this Agreement, and further stating, as to such Officer signing such certificate,
that to the best of his or her knowledge the Borrower has kept, observed, performed and fulfilled each and every condition and covenant contained in this Agreement and are not in default in the performance or observance of any of the terms,
provisions, covenants and conditions of this Agreement (or, if a Default shall have occurred, describing all such Defaults of which he or she may have knowledge and what action the Borrower is taking or propose to take with respect thereto).

 (b) When any Default has occurred and is continuing under this Agreement, or if the Administrative Agent or the holder of any
other evidence of Indebtedness of the Borrower or any Restricted Subsidiary gives any notice or takes any other action with respect to a claimed Default, the Borrower shall promptly (which shall be no more than five (5) Business Days) deliver
to the Administrative Agent by registered or certified mail or by facsimile transmission an Officer’s Certificate specifying such event and what action the Borrower proposes to take with respect thereto. 

Section 6.03 Limitation on Restricted Payments. 

(a) The Covenant Parties will not, and will not permit any Restricted Subsidiary to, directly or indirectly: 

(I) declare or pay any dividend or make any payment or distribution on account of any Covenant Parties’ or any
Restricted Subsidiaries’ Equity Interests, including any dividend or distribution payable in connection with any merger or consolidation other than: 

(i) dividends or distributions payable solely in Equity Interests (other than Disqualified Stock) of a Covenant Party or a
Restricted Subsidiary; or 
 (ii) dividends or distributions by a Covenant Party (other than VNU HF) or a
Restricted Subsidiary so long as, in the case of any dividend or distribution payable on or in respect of any class or series of securities issued by a Covenant Party (other than VNU HF) or such Restricted Subsidiary, a Covenant Party or another
Restricted Subsidiary receives at least its pro rata share of such 
  

 -74- 

 
dividend or distribution in accordance with its Equity Interests in such class or series of securities; 

(II) purchase, redeem, defease or otherwise acquire or retire for value any Equity Interests of VNU HF or any direct or
indirect parent of VNU HF, including in connection with any merger or consolidation; 
 (III) make any principal
payment on, or redeem, repurchase, defease or otherwise acquire or retire for value in each case, prior to any scheduled repayment, sinking fund payment or maturity, any Subordinated Indebtedness, or make any interest or principal payment on, or
redeem, repurchase or otherwise acquire or retire for value the Parent Intercompany Debt, other than: 
 (i)
Indebtedness permitted under Section 6.05(b)(7); or 
 (ii) the purchase, repurchase or other acquisition of
Subordinated Indebtedness of the Covenant Parties and their Restricted Subsidiaries purchased in anticipation of satisfying a sinking fund obligation, principal installment or final maturity, in each case due within one year of the date of purchase,
repurchase or acquisition; or 
 (IV) make any Restricted Investment 

(all such payments and other actions set forth in clauses (I) through (IV) above being collectively referred to as “Restricted
Payments”), unless, at the time of such Restricted Payment: 
 (1) no Default shall have occurred and be
continuing or would occur as a consequence thereof; 
 (2) immediately after giving effect to such transaction on
a pro forma basis, the Borrower could incur $1.00 of additional Indebtedness pursuant to the Consolidated Leverage Ratio test set forth in Section 6.05(a); and 

(3) such Restricted Payment, together with the aggregate amount of all other Restricted Payments made by the Covenant
Parties and the Restricted Subsidiaries after August 9, 2006 (including Restricted Payments permitted by clauses (1), (2) (with respect to the payment of dividends on Refunding Capital Stock (as defined below) pursuant to clause
(b) thereof only), (6)(c), (9) and (14) of Section 6.03(b), but excluding all other Restricted Payments permitted by Section 6.03(b)), is less than the sum of (without duplication): 

(a) the EBITDA of the Covenant Parties and the Restricted Subsidiaries on a consolidated basis for the period beginning
July 1, 2006, to the end of the Borrower’s most recently ended fiscal quarter for which internal financial statements are available at the time of such Restricted Payment, less the 

 

 -75- 

 
product of 1.4 times the Consolidated Interest Expense of the Covenant Parties and the Restricted Subsidiaries for the same period; plus 

(b) 100% of the aggregate net cash proceeds and the fair market value, as determined in good faith by the Borrower, of
marketable securities or other property received by a Covenant Party or a Restricted Subsidiary since immediately after August 9, 2006 (other than net cash proceeds to the extent such net cash proceeds have been used to incur Indebtedness,
Disqualified Stock or Preferred Stock pursuant to clause (11)(a) of Section 6.05(b)) from the issue or sale of: 

(i)(A) Equity Interests of VNU HF, or a direct or indirect parent company of VNU HF, including Treasury Capital Stock (as
defined below), but excluding cash proceeds and the fair market value, as determined in good faith by the Borrower, of marketable securities or other property received from the sale of: 

(x) Equity Interests to members of management, directors or consultants of Parent, the Covenant Parties, Restricted
Subsidiaries and any direct or indirect parent company of VNU HF, after August 9, 2006 to the extent such amounts have been applied to Restricted Payments made in accordance with clause (4) of Section 6.03(b); and 

(y) Designated Preferred Stock; and 

(B) to the extent such net cash proceeds are actually contributed to a Covenant Party or any Restricted Subsidiary,
Equity Interests of VNU HF’s direct or indirect parent companies (excluding contributions of the proceeds from the sale of Designated Preferred Stock of such companies or contributions to the extent such amounts have been applied to Restricted
Payments made in accordance with clause (4) of Section 6.03(b)); or 
 (ii) debt securities of a
Covenant Party or any Restricted Subsidiary that have been converted into or exchanged for such Equity Interests of VNU HF, or a direct or indirect parent company of VNU HF; 

provided, however, that this clause (b) shall not include the proceeds from (W) Refunding Capital Stock (as defined below),
(X) Equity Interests or convertible debt securities sold to a Covenant Party or Restricted Subsidiary, as the case may be, (Y) Disqualified Stock or debt securities that have been converted into Disqualified Stock or (Z) Excluded
Contributions; plus 
 (c) 100% of the aggregate amount of cash and the fair market value, as determined
in good faith by the Borrower, of marketable securities or other 
  

 -76- 

 
property contributed to the capital of a Covenant Party following August 9, 2006 (other than net cash proceeds to the extent such net cash proceeds have been used to incur Indebtedness,
Disqualified Stock or Preferred Stock pursuant to clause (11)(a) of Section 6.05(b) (other than by another Covenant Party or a Restricted Subsidiary and other than any Excluded Contributions); plus 

(d) 100% of the aggregate amount received in cash and the fair market value, as determined in good faith by the Borrower,
of marketable securities or other property received by a Covenant Party or a Restricted Subsidiary by means of: 

(iii) the sale or other disposition (other than to a Covenant Party or a Restricted Subsidiary) of Restricted Investments
made by the Covenant Parties or the Restricted Subsidiaries and repurchases and redemptions of such Restricted Investments from the Covenant Parties or the Restricted Subsidiaries and repayments of loans or advances, and releases of guarantees,
which constitute Restricted Investments by the Covenant Parties or the Restricted Subsidiaries, in each case after August 9, 2006; or 

(iv) the sale (other than to a Covenant Party or a Restricted Subsidiary) of the stock of an Unrestricted Subsidiary
(other than to the extent the Investment in such Unrestricted Subsidiary was made by a Covenant Party or a Restricted Subsidiary pursuant to clause (7) of Section 6.03(b) or to the extent such Investment constituted a Permitted Investment)
or a dividend or distribution from an Unrestricted Subsidiary after August 9, 2006; plus 
 (e) in
the case of the redesignation of an Unrestricted Subsidiary as a Restricted Subsidiary after August 9, 2006, the fair market value of the Investment in such Unrestricted Subsidiary, as determined by the Borrower in good faith or if such fair
market value may exceed $150 million, in writing by an Independent Financial Advisor, at the time of the redesignation of such Unrestricted Subsidiary as a Restricted Subsidiary other than an Unrestricted Subsidiary, to the extent the Investment in
such Unrestricted Subsidiary was made by a Covenant Party or a Restricted Subsidiary pursuant to clause (7) of Section 6.03(b) or to the extent such Investment constituted a Permitted Investment. 

(b) The foregoing provisions of Section 6.03(a) will not prohibit: 

(1) the payment of any dividend within 60 days after the date of declaration thereof, if at the date of declaration such payment would
have complied with the provisions of the Agreement; 
  

 -77- 

 (2)(a) the redemption, repurchase, retirement or other acquisition of any (i) Equity
Interests (“Treasury Capital Stock”) or Subordinated Indebtedness of the Borrower or any Guarantor or the Parent Intercompany Debt or (ii) Equity Interests of any direct or indirect parent company of VNU HF, in the case of each
of clause (i) and (ii), in exchange for, or out of the proceeds of the substantially concurrent sale (other than to a Covenant Party or a Restricted Subsidiary) of, Equity Interests of VNU HF, or any direct or indirect parent company of VNU HF
to the extent contributed to a Covenant Party or any Restricted Subsidiary (in each case, other than any Disqualified Stock) (“Refunding Capital Stock”), (b) the declaration and payment of dividends on the Treasury Capital
Stock out of the proceeds of the substantially concurrent sale (other than to a Covenant Party or a Restricted Subsidiary) of the Refunding Capital Stock, and (c) if immediately prior to the retirement of Treasury Capital Stock, the declaration
and payment of dividends thereon was permitted under clause (6) of this paragraph and not made pursuant to clause (2)(b), the declaration and payment of dividends on the Refunding Capital Stock (other than Refunding Capital Stock the proceeds
of which were used to redeem, repurchase, retire or otherwise acquire any Equity Interests of any direct or indirect parent company of VNU HF) in an aggregate amount per year no greater than the aggregate amount of dividends per annum that were
declarable and payable on such Treasury Capital Stock immediately prior to such retirement; 
 (3) the redemption, repurchase or
other acquisition or retirement of Subordinated Indebtedness of the Borrower or a Restricted Guarantor made by exchange for, or out of the proceeds of the substantially concurrent sale of, new Indebtedness of the Borrower or a Restricted Guarantor,
as the case may be, which is incurred in compliance with Section 6.05 so long as: 
 (a) the principal
amount (or accreted value, if applicable) of such new Indebtedness does not exceed the principal amount of (or accreted value, if applicable), plus any accrued and unpaid interest on, the Subordinated Indebtedness being so redeemed, repurchased,
acquired or retired for value, plus the amount of any premium required to be paid under the terms of the instrument governing the Subordinated Indebtedness being so redeemed, repurchased, acquired or retired and any fees and expenses incurred in
connection with the issuance of such new Indebtedness; 
 (b) such new Indebtedness is subordinated to the Loans
or the applicable Guarantee at least to the same extent as such Subordinated Indebtedness so purchased, exchanged, redeemed, repurchased, acquired or retired for value; 

(c) such new Indebtedness has a final scheduled maturity date equal to or later than the final scheduled maturity date of
the Subordinated Indebtedness being so redeemed, repurchased, acquired or retired; and 
 (d) such new
Indebtedness has a Weighted Average Life to Maturity equal to or greater than the remaining Weighted Average Life to Maturity of the Subordinated Indebtedness being so redeemed, repurchased, acquired or retired; 

 

 -78- 

 (4) a Restricted Payment to pay for the repurchase, retirement or other acquisition or
retirement for value of Equity Interests (other than Disqualified Stock) of VNU HF or any of its direct or indirect parent companies held by any future, present or former employee, director or consultant of a Covenant Party, any of their respective
Subsidiaries or any of their respective direct or indirect parent companies pursuant to any management equity plan or stock option plan or any other management or employee benefit plan or agreement; provided, however, that the aggregate Restricted
Payments made under this clause (4) do not exceed in any calendar year (plus, without duplication, “unused amounts” being carried over pursuant to the similar provision in the Existing Senior Notes Indenture) $25 million (which shall
increase to $50 million subsequent to the consummation of an underwritten public Equity Offering of common stock) (with unused amounts in any calendar year being carried over to succeeding calendar years subject to a maximum (without giving effect
to the following proviso) of $50 million in any calendar year (which shall increase to $100 million subsequent to the consummation of an underwritten public Equity Offering of common stock)); provided further that such amount in any calendar year
may be increased by an amount not to exceed: 
 (a) the cash proceeds from the sale of Equity Interests (other
than Disqualified Stock) of VNU HF and, to the extent contributed to a Covenant Party, Equity Interests of any of the direct or indirect parent companies of VNU HF, in each case to members of management, directors or consultants of the Covenant
Parties, any of their respective Subsidiaries or any of their respective direct or indirect parent companies that occurs after August 9, 2006, to the extent the cash proceeds from the sale of such Equity Interests have not otherwise been
applied to the payment of Restricted Payments by virtue of clause (3) of Section 6.03(a); plus  

(b) the cash proceeds of key man life insurance policies received by the Covenant Parties or any of the Restricted
Subsidiaries after August 9, 2006; plus  
 (c) the amount of any cash bonuses otherwise payable to
members of management, directors or consultants of a Covenant Party, any of its Subsidiaries or any of its direct or indirect parent companies in connection with the Transactions that are foregone in return for the receipt of Equity Interests;
less  
 (d) the amount of any Restricted Payments previously made with the cash proceeds described in
clauses (a) and (b) of this clause (4); 
 and provided further that cancellation of Indebtedness owing to any Covenant Party or any
Restricted Subsidiary from members of management of Parent, any of its Subsidiaries or its direct or indirect parent companies in connection with a repurchase of Equity Interests of Parent or any of Parent’s direct or indirect parent companies
will not be deemed to constitute a Restricted Payment for purposes of this covenant or any other provision of this Agreement; 

(5) the declaration and payment of dividends to holders of any class or series of Disqualified Stock of any of the Covenant Parties or
any of the Restricted Subsidiaries issued in accordance with Section 6.05; 
  

 -79- 

 (6)(a) the declaration and payment of dividends to holders of any class or series of
Designated Preferred Stock (other than Disqualified Stock) issued by any of the Covenant Parties or any of the Restricted Subsidiaries after August 9, 2006, provided that the amount of dividends paid pursuant to this clause (a) shall not
exceed the aggregate amount of cash actually received by a Covenant Party or a Restricted Subsidiary from the issuance of such Designated Preferred Stock; 

(b) a Restricted Payment to a direct or indirect parent company of a Covenant Party or any of the Restricted Subsidiaries,
the proceeds of which will be used to fund the payment of dividends to holders of any class or series of Designated Preferred Stock (other than Disqualified Stock) of such parent corporation issued after August 9, 2006, provided that the amount
of Restricted Payments paid pursuant to this clause (b) shall not exceed the aggregate amount of cash actually contributed to a Covenant Party or a Restricted Subsidiary from the sale of such Designated Preferred Stock; or 

(c) the declaration and payment of dividends on Refunding Capital Stock that is Preferred Stock in excess of the dividends
declarable and payable thereon pursuant to clause (2) of this Section 6.03(b); 
 provided, however, in the case of each of (a),
(b) and (c) of this clause (6), that for the most recently ended four full fiscal quarters for which internal financial statements are available immediately preceding the date of issuance of such Designated Preferred Stock or the
declaration of such dividends on Refunding Capital Stock that is Preferred Stock, after giving effect to such issuance or declaration on a pro forma basis, the Consolidated Leverage Ratio shall be no greater than 6.75 to 1.00; 

(7) Investments in Unrestricted Subsidiaries having an aggregate fair market value, taken together with all other Investments made
pursuant to this clause (7) or after August 9, 2006, but before the Closing Date, under the similar provision in the Existing Senior Notes Indenture, that are at the time outstanding, without giving effect to the sale of an Unrestricted
Subsidiary to the extent the proceeds of such sale do not consist of cash or marketable securities, not to exceed 1.25% of Total Assets, in each case, at the time of such Investment (with the fair market value of each Investment being measured at
the time made and without giving effect to subsequent changes in value); 
 (8) repurchases of Equity Interests deemed to occur
upon exercise of stock options or warrants if such Equity Interests represent a portion of the exercise price of such options or warrants; 

(9) the declaration and payment of dividends on a Covenant Party’s common stock (or a Restricted Payment to any direct or indirect
parent entity to fund a payment of dividends on such entity’s common stock), following the first public Equity Offering of common stock after the Closing Date, of up to 6% per annum of the net cash proceeds received by or contributed to a
Covenant Party in or from any such public Equity Offering; 
  

 -80- 

 (10) Restricted Payments that are made with Excluded Contributions; 

(11) other Restricted Payments in an aggregate amount taken together with all other Restricted Payments made pursuant to this clause
(11) or after August 9, 2006, but before the Closing Date, under the similar provision in the Existing Senior Notes Indenture, not to exceed 2.00% of Total Assets at the time made; 

(12) distributions or payments of Receivables Fees; 

(13) any Restricted Payment used to fund the Transactions and the fees and expenses related thereto or owed to Affiliates, in each case
to the extent permitted by Section 6.07; 
 (14) the repurchase, redemption or other acquisition or retirement for value of
any Subordinated Indebtedness (a) pursuant to the provisions similar to those described under Section 6.09 and Section 2.05(b); provided that all Loans submitted by Lenders in connection with a Change of Control Offer or Asset Sale
Offer, as applicable, have been repurchased, redeemed or acquired for value or (b) with the proceeds of Asset Sales in an amount not to exceed the Asset Sale Prepayment Amount; 

(15) the declaration and payment of dividends by a Covenant Party or a Restricted Subsidiary to, or the making of loans to, any of their
respective direct or indirect parents, or the making of any payment of interest or principal on, or redemption, repurchase, defeasance or other acquisition or retirement for value of, the Parent Intercompany Debt in amounts required for any direct
or indirect parent companies to pay, in each case without duplication, 
 (a) franchise taxes and other fees,
taxes and expenses required to maintain their corporate existence; 
 (b) federal, foreign, state and local
income taxes provided that, in each fiscal year, the amount of such payments shall be equal to the amount that the Covenant Parties and the Restricted Subsidiaries would be required to pay in respect of federal, foreign, state and local income taxes
if such entities were corporations paying taxes separately from any parent entity at the highest combined applicable federal, foreign, state and local tax rate for such fiscal year; 

(c) customary salary, bonus and other benefits payable to officers and employees of any direct or indirect parent company
of the Covenant Parties and the Restricted Subsidiaries to the extent such salaries, bonuses and other benefits are attributable to the ownership or operation of the Covenant Parties and the Restricted Subsidiaries; 

(d) general corporate operating and overhead costs and expenses of any direct or indirect parent company of the Covenant
Parties and the Restricted Subsidiaries to the extent such costs and expenses are attributable to the ownership or operation of the Covenant Parties and the Restricted Subsidiaries; 

 

 -81- 

 (e) fees and expenses incurred in connection with the Transactions or owed
to Affiliates, in each case to the extent permitted by the covenant described under Section 6.07; 
 (f)
interest payable on Holdings Debt; 
 (g) amounts payable to Valcon Acquisition, B.V. by Parent pursuant to the
Sponsor Management Agreements; and 
 (h) fees and expenses other than to Affiliates of the Borrower related to
any unsuccessful equity or debt offering of such parent entity; 
 (16) the distribution, by dividend or otherwise, of shares of
Capital Stock of, or Indebtedness owed to a Covenant Party or a Restricted Subsidiary by Unrestricted Subsidiaries (other than Unrestricted Subsidiaries, the primary assets of which are cash and/or Cash Equivalents); 

(17) any Restricted Payment used to fund the redemption of VNU’s 7% preferred shares as in effect on August 9, 2006;

 (18) any Restricted Payment of the proceeds of Indebtedness incurred to refinance the Sterling Notes or the VNU Senior
Discount Notes and to pay accrued and unpaid interest, premium, fees and expenses related thereto; 
 (19) the forgiveness,
cancellation, termination or disposition of the Transactions Intercompany Obligations; 
 (20) payments or distributions to
dissenting stockholders pursuant to applicable law, pursuant to or in connection with a consolidation, merger or transfer of all or substantially all of the assets of the Covenant Parties and the Restricted Subsidiaries, taken as a whole, that
complies with Section 6.11; provided that as a result of such consolidation, merger or transfer of assets, the Borrower shall have made a Change of Control Offer and that all Loans surrendered by Lenders in connection with such Change of
Control Offer have been repurchased, redeemed or acquired for value; and 
 (21) any Restricted Payment in respect of the
Ratable Security of EMTNs; 
 provided, however, that at the time of, and after giving effect to, any Restricted Payment permitted under
clauses (11), (16) and (18), no Default shall have occurred and be continuing or would occur as a consequence thereof. 
 As of the Closing
Date, all of the Subsidiaries of the Covenant Parties will be Restricted Subsidiaries. The Borrower will not permit any Unrestricted Subsidiary to become a Restricted Subsidiary except pursuant to the last sentence of the definition of
“Unrestricted Subsidiary.” For purposes of designating any Restricted Subsidiary as an Unrestricted Subsidiary, all outstanding Investments by the Covenant Parties and the Restricted Subsidiaries (except to the extent repaid)

  

 -82- 

 
in the Subsidiary so designated will be deemed to be Restricted Payments in an amount determined as set forth in the last sentence of the definition of “Investment.” Such designation
will be permitted only if a Restricted Payment in such amount would be permitted at such time, whether pursuant to Section 6.03(a) or under clause (7), (10), (11) or (16) of Section 6.03(b), or pursuant to the definition of
“Permitted Investments,” and if such Subsidiary otherwise meets the definition of an Unrestricted Subsidiary. Unrestricted Subsidiaries will not be subject to any of the restrictive covenants set forth in this Agreement. 

Section 6.04 Dividend and Other Payment Restrictions Affecting Restricted Subsidiaries. 

(a) The Covenant Parties will not, and will not permit any of the Restricted Subsidiaries that are not Guarantors to, directly or
indirectly, create or otherwise cause or suffer to exist or become effective any consensual encumbrance or consensual restriction on the ability of any such Restricted Subsidiary to: 

(1)(a) pay dividends or make any other distributions to the Covenant Parties or any of the Restricted Subsidiaries on its
Capital Stock or with respect to any other interest or participation in, or measured by, its profits, or 
 (b)
pay any Indebtedness owed to the Covenant Parties or any of the Restricted Subsidiaries; 
 (2) make loans or
advances to the Covenant Parties or any of the Restricted Subsidiaries; or 
 (3) sell, lease or transfer any of
its properties or assets to the Covenant Parties or any of the Restricted Subsidiaries, 
 except (in each case) for such
encumbrances or restrictions existing under or by reason of: 
 (a) contractual encumbrances or restrictions in
effect on August 9, 2006 including pursuant to the Senior Credit Facilities and the related documentation and the Senior Subordinated Discount Notes and the related indenture; 

(b) the Loan Documents; 

(c) purchase money obligations for property acquired in the ordinary course of business that impose restrictions of the
nature discussed in Section 6.04(a)(3) on the property so acquired; 
 (d) applicable law or any applicable
rule, regulation or order; 
 (e) any agreement or other instrument of a Person acquired by any of the Covenant
Parties or any of the Restricted Subsidiaries in existence at the time of such 
  

 -83- 

 
acquisition (but not created in contemplation thereof), which encumbrance or restriction is not applicable to any Person, or the properties or assets of any Person, other than the Person and its
Subsidiaries, or the property or assets of the Person and its Subsidiaries, so acquired; 
 (f) contracts for the
sale of assets, including customary restrictions with respect to a Subsidiary of (i) a Covenant Party or (ii) a Restricted Subsidiary, pursuant to an agreement that has been entered into for the sale or disposition of all or substantially
all of the Capital Stock or assets of such Subsidiary that impose restrictions on the assets to be sold; 
 (g)
Secured Indebtedness otherwise permitted to be incurred pursuant to Section 6.05 and Section 6.08 that limit the right of the debtor to dispose of the assets securing such Indebtedness; 

(h) restrictions on cash or other deposits or net worth imposed by customers under contracts entered into in the ordinary
course of business; 
 (i) other Indebtedness, Disqualified Stock or Preferred Stock of Foreign Subsidiaries
permitted to be incurred subsequent to August 9, 2006 pursuant to Section 6.05; 
 (j) customary
provisions in joint venture agreements and other similar agreements relating solely to such joint venture; 
 (k)
customary provisions contained in leases or licenses of intellectual property and other agreements, in each case, entered into in the ordinary course of business; 

(l) any encumbrances or restrictions of the type referred to in clauses (1), (2) and (3) of Section 6.04(a)
imposed by any amendments, modifications, restatements, renewals, increases, supplements, refundings, replacements or refinancings of the contracts, instruments or obligations referred to in clauses (a) through (k) above; provided that
such amendments, modifications, restatements, renewals, increases, supplements, refundings, replacements or refinancings are, in the good faith judgment of the Borrower, no more restrictive with respect to such encumbrance and other restrictions
taken as a whole than those prior to such amendment, modification, restatement, renewal, increase, supplement, refunding, replacement or refinancing; and 

(m) restrictions created in connection with any Receivables Facility that, in the good faith determination of the Borrower
are necessary or advisable to effect such Receivables Facility. 
  

 -84- 

 Section 6.05 Limitation on Incurrence of Indebtedness and Issuance of Disqualified Stock
and Preferred Stock. 
 (a) The Covenant Parties will not, and will not permit any of the Restricted Subsidiaries to,
directly or indirectly, create, incur, issue, assume, guarantee or otherwise become directly or indirectly liable, contingently, or otherwise (collectively, “incur” and collectively, an “incurrence”) with respect to any
Indebtedness (including Acquired Indebtedness) and the Borrower and the Restricted Guarantors will not issue any shares of Disqualified Stock and will not permit any Restricted Subsidiary that is not a Guarantor to issue any shares of Disqualified
Stock or Preferred Stock; provided, however, that the Borrower and the Restricted Guarantors may incur Indebtedness (including Acquired Indebtedness) or issue shares of Disqualified Stock, and any Restricted Subsidiary that is not a Guarantor may
incur Indebtedness (including Acquired Indebtedness), issue shares of Disqualified Stock and issue shares of Preferred Stock, if the Consolidated Leverage Ratio at the time such additional Indebtedness is incurred or such Disqualified Stock or
Preferred Stock is issued would have been no greater than 6.75 to 1.00, determined on a pro forma basis (including a pro forma application of the net proceeds therefrom), as if the additional Indebtedness had been incurred, or the Disqualified Stock
or Preferred Stock had been issued, as the case may be, and the application of proceeds therefrom had occurred at the beginning of the most recently ended four fiscal quarters for which internal financial statements are available. 

(b) The foregoing limitations of Section 6.05(a) will not apply to: 

(1) the incurrence of Indebtedness under Credit Facilities by the Covenant Parties or any of the Restricted Subsidiaries
and the issuance and creation of letters of credit and bankers’ acceptances thereunder (with letters of credit and bankers’ acceptances being deemed to have a principal amount equal to the face amount thereof), up to an aggregate principal
amount of $6,000 million outstanding at any one time (including any Indebtedness incurred or represented by the Loans or any Additional Senior Secured Obligations by the Borrower or any Guarantor, the proceeds of which Loans or Additional Senior
Secured Obligations are used to repay such Credit Facilities); 
 (2) [reserved]; 

(3) Indebtedness of the Covenant Parties and the Restricted Subsidiaries in existence on the Closing Date (other than
Indebtedness described in clause (1) of this Section 6.05(b)); 
 (4) Indebtedness (including
Capitalized Lease Obligations), Disqualified Stock and Preferred Stock incurred by the Covenant Parties or any of the Restricted Subsidiaries, to finance the purchase, lease or improvement of property (real or personal) or equipment that is used or
useful in a Similar Business, whether through the direct purchase of assets or the Capital Stock of any Person owning such assets; 
  

 -85- 

 (5) Indebtedness incurred by a Covenant Party or any Restricted Subsidiary
constituting reimbursement obligations with respect to letters of credit issued in the ordinary course of business, including letters of credit in respect of workers’ compensation claims, or other Indebtedness with respect to reimbursement type
obligations regarding workers’ compensation claims; provided, however, that upon the drawing of such letters of credit or the incurrence of such Indebtedness, such obligations are reimbursed within 30 days following such drawing or incurrence;

 (6) Indebtedness arising from agreements of a Covenant Party or a Restricted Subsidiary providing for
indemnification, adjustment of purchase price or similar obligations, in each case, incurred or assumed in connection with the disposition of any business, assets or a Subsidiary, other than guarantees of Indebtedness incurred by any Person
acquiring all or any portion of such business, assets or a Subsidiary for the purpose of financing such acquisition; provided, however, that 

(a) such Indebtedness is not reflected on the balance sheet (other than by application of FIN 45 as a result of an
amendment to an obligation in existence on August 9, 2006) of a Covenant Party or any Restricted Subsidiary (contingent obligations referred to in a footnote to financial statements and not otherwise reflected on the balance sheet will not be
deemed to be reflected on such balance sheet for purposes of this clause (6)(a)); and 
 (b) the maximum
assumable liability in respect of all such Indebtedness shall at no time exceed the gross proceeds including non-cash proceeds (the fair market value of such non-cash proceeds being measured at the time received and without giving effect to any
subsequent changes in value) actually received by the Covenant Parties and the Restricted Subsidiaries in connection with such disposition; 

(7) Indebtedness of a Covenant Party or a Restricted Subsidiary to another Covenant Party or another Restricted
Subsidiary; provided that any such Indebtedness owing by the Borrower or a Guarantor to a Restricted Subsidiary that is not a Guarantor is expressly subordinated in right of payment to the Loans; provided further that any subsequent issuance or
transfer of any Capital Stock or any other event which results in any Restricted Subsidiary ceasing to be a Restricted Subsidiary or any other subsequent transfer of any such Indebtedness (except to a Covenant Party or another Restricted Subsidiary
or any pledge of such Indebtedness constituting a Permitted Lien) shall be deemed, in each case, to be an incurrence of such Indebtedness not permitted by this clause (7); 

(8) shares of Preferred Stock of a Restricted Subsidiary issued to a Covenant Party or another Restricted Subsidiary,
provided that any subsequent issuance or transfer of any Capital Stock or any other event which results in any such Restricted Subsidiary ceasing to be a Restricted Subsidiary or any other subsequent transfer of any such shares of Preferred Stock
(except to a Covenant Party or a Restricted Subsidiary) shall be 
  

 -86- 

 
deemed in each case to be an issuance of such shares of Preferred Stock not permitted by this clause (8); 

(9) Hedging Obligations (excluding Hedging Obligations entered into for speculative purposes) for the purpose of limiting
interest rate risk with respect to any Indebtedness permitted to be incurred pursuant to this covenant, exchange rate risk or commodity pricing risk; 

(10) obligations in respect of performance, bid, appeal and surety bonds and completion guarantees provided by any of the
Covenant Parties or any of the Restricted Subsidiaries in the ordinary course of business or consistent with past practice; 

(11)(a) Indebtedness or Disqualified Stock of the Borrower or any Restricted Guarantor and Indebtedness, Disqualified
Stock or Preferred Stock of any Restricted Subsidiary that is not a Guarantor in an aggregate principal amount or liquidation preference equal to 200.0% of the net cash proceeds received by the Covenant Parties and the Restricted Subsidiaries since
immediately after August 9, 2006 from the issue or sale of Equity Interests of VNU HF or any direct or indirect parent entity of VNU HF (which proceeds are contributed to a Covenant Party or a Restricted Subsidiary) or cash contributed to the
capital of a Covenant Party (in each case, other than proceeds of Disqualified Stock or sales of Equity Interests to, or contributions received from, any Covenant Party or any of their respective Subsidiaries) as determined in accordance with
clauses (3)(b) and (3)(c) of Section 6.03(a) to the extent such net cash proceeds or cash have not been applied pursuant to such clauses to make Restricted Payments or to make other Investments, payments or exchanges pursuant to
Section 6.03(b) or to make Permitted Investments (other than Permitted Investments specified in clauses (1) and (3) of the definition thereof) and (b) Indebtedness or Disqualified Stock of the Borrower or a Restricted Guarantor
and Indebtedness, Disqualified Stock or Preferred Stock of any Restricted Subsidiary that is not a Guarantor not otherwise permitted hereunder in an aggregate principal amount or liquidation preference, which when aggregated with the principal
amount and liquidation preference of all other Indebtedness, Disqualified Stock and Preferred Stock then outstanding and incurred pursuant to this clause (11)(b), does not at any one time outstanding exceed $400 million (it being understood that any
Indebtedness, Disqualified Stock or Preferred Stock incurred pursuant to this clause (11)(b) shall cease to be deemed incurred or outstanding for purposes of this clause (11)(b) but shall be deemed incurred for the purposes of
Section 6.05(a) from and after the first date on which a Covenant Party or such Restricted Subsidiary could have incurred such Indebtedness, Disqualified Stock or Preferred Stock under the first paragraph of this covenant without reliance on
this clause (11)(b)); 
 (12) the incurrence by a Covenant Party or any Restricted Subsidiary of Indebtedness,
Disqualified Stock or Preferred Stock which serves to refund or refinance: 
  

 -87- 

 (a) any Indebtedness, Disqualified Stock or Preferred Stock incurred as
permitted under Section 6.05(a) and clauses (3) and (11)(a), this clause (12) and clause (13) of Section 6.05(b), or 

(b) any Indebtedness, Disqualified Stock or Preferred Stock issued to so refund or refinance the Indebtedness,
Disqualified Stock or Preferred Stock described in clause (a) of this Section 6.05(b)(12), 
 including, in each case,
additional Indebtedness, Disqualified Stock or Preferred Stock incurred to pay premiums (including tender premiums), defeasance costs and fees and expenses in connection therewith (collectively, the “Refinancing Indebtedness”) prior to its
respective maturity; provided, however, that such Refinancing Indebtedness: 
 (A) has a Weighted Average Life
to Maturity at the time such Refinancing Indebtedness is incurred which is not less than the remaining Weighted Average Life to Maturity of the Indebtedness, Disqualified Stock or Preferred Stock being refunded or refinanced, 

(B) to the extent such Refinancing Indebtedness refinances (i) Indebtedness subordinated or pari passu to the Loans
or any Guarantee thereof, such Refinancing Indebtedness is subordinated or pari passu to the Loans or the Guarantee at least to the same extent as the Indebtedness being refinanced or refunded or (ii) Disqualified Stock or Preferred Stock, such
Refinancing Indebtedness must be Disqualified Stock or Preferred Stock, respectively, and 
 (C) shall not
include: 
 (i) Indebtedness, Disqualified Stock or Preferred Stock of a Restricted Subsidiary that is not a
Guarantor that refinances Indebtedness, Disqualified Stock or Preferred Stock of the Borrower; 
 (ii)
Indebtedness, Disqualified Stock or Preferred Stock of a Restricted Subsidiary that is not a Guarantor that refinances Indebtedness, Disqualified Stock or Preferred Stock of a Restricted Guarantor; or 

(iii) Indebtedness, Disqualified Stock or Preferred Stock of a Covenant Party or a Restricted Subsidiary that refinances
Indebtedness, Disqualified Stock or Preferred Stock of an Unrestricted Subsidiary; 
 and provided further that subclause
(A) of this clause (12) will not apply to any refunding or refinancing of Indebtedness under a Credit Facility; 
  

 -88- 

 (13) Indebtedness, Disqualified Stock or Preferred Stock of (x) a
Covenant Party or a Restricted Subsidiary incurred to finance an acquisition or (y) Persons that are acquired by a Covenant Party or any Restricted Subsidiary or merged into a Covenant Party or a Restricted Subsidiary in accordance with the
terms of this Agreement; provided that either 
 (i) such Indebtedness, Disqualified Stock or Preferred Stock:

 (a) is not Secured Indebtedness and is subordinated to the Loans on terms no less favorable to the holders
thereof than the subordination terms set forth in the indenture governing the Senior Subordinated Discount Notes as in effect on August 9, 2006; 

(b) is not incurred while a Default exists and no Default shall result therefrom; and 

(c) matures and does not require any payment of principal prior to the final maturity or the Loans (other than in a
manner consistent with the terms of this Agreement); or 
 (ii) after giving effect to such acquisition or
merger, either 
 (a) the Borrower would be permitted to incur at least $1.00 of additional Indebtedness
pursuant to the Consolidated Leverage Ratio test set forth in the Section 6.05(a), or 
 (b) the
Consolidated Leverage Ratio is less than immediately prior to such acquisition or merger; 
 (14) Indebtedness
arising from the honoring by a bank or other financial institution of a check, draft or similar instrument drawn against insufficient funds in the ordinary course of business, provided that such Indebtedness is extinguished within two Business Days
of its incurrence; 
 (15) Indebtedness of a Covenant Party or any of the Restricted Subsidiaries supported by a
letter of credit issued pursuant to the Credit Facilities, in a principal amount not in excess of the stated amount of such letter of credit; 

(16)(a) any guarantee by a Covenant Party or a Restricted Subsidiary of Indebtedness or other obligations of any Covenant
Party that is not the Borrower or any Restricted Subsidiary so long as the incurrence of such Indebtedness incurred by such Restricted Subsidiary is permitted under the terms of this Agreement, or 

(b) any guarantee by a Covenant Party or a Restricted Subsidiary of Indebtedness of the Borrower; provided that such
guarantee is incurred in accordance with Section 6.10; 
  

 -89- 

 (17) Indebtedness of Foreign Subsidiaries of a Covenant Party or any
Restricted Subsidiary incurred not to exceed at any one time outstanding and together with any other Indebtedness incurred under this clause (17) 5.0% of the Total Assets of the Foreign Subsidiaries (it being understood that any Indebtedness
incurred pursuant to this clause (17) shall cease to be deemed incurred or outstanding for purposes of this clause (17) but shall be deemed incurred for the purposes of Section 6.05(a) from and after the first date on which such
Foreign Subsidiary could have incurred such Indebtedness under the first paragraph of this covenant without reliance on this clause (17)); 

(18) Indebtedness, Disqualified Stock or Preferred Stock of a Covenant Party or a Restricted Subsidiary incurred to
finance or assumed in connection with an acquisition in a principal amount not to exceed $200 million in the aggregate at any one time outstanding together with all other Indebtedness, Disqualified Stock and/or Preferred Stock issued under this
clause (18) (it being understood that any Indebtedness, Disqualified Stock or Preferred Stock incurred pursuant to this clause (18) shall cease to be deemed incurred or outstanding for purposes of this clause (18) but shall be deemed
incurred for the purposes of Section 6.05(a) from and after the first date on which such Restricted Subsidiary could have incurred such Indebtedness, Disqualified Stock or Preferred Stock under Section 6.05(a) without reliance on this
clause (18)); 
 (19) Indebtedness of a Covenant Party or any of the Restricted Subsidiaries consisting of
(i) the financing of insurance premiums or (ii) take-or-pay obligations contained in supply arrangements in each case, incurred in the ordinary course of business; 

(20) Indebtedness consisting of Indebtedness issued by a Covenant Party or any of the Restricted Subsidiaries to current
or former officers, directors and employees thereof or any direct or indirect parent thereof, their respective estates, spouses or former spouses, in each case to finance the purchase or redemption of Equity Interests of a Covenant Party, a
Restricted Subsidiary or any of their respective direct or indirect parent companies to the extent described in clause (4) of Section 6.03(b); 

(21) Indebtedness incurred on behalf of, or representing Guarantees of Indebtedness of, joint ventures of a Covenant Party
or any Restricted Subsidiary not in excess of $25 million at any time outstanding; and 
 (22) Indebtedness
incurred by reason of granting the Ratable Security of EMTNs. 
 (c) For purposes of determining compliance with this
Section 6.05: 
 (1) in the event that an item of Indebtedness, Disqualified Stock or Preferred Stock (or any portion
thereof) meets the criteria of more than one of the categories of permitted Indebtedness, Disqualified Stock or Preferred Stock described in clauses (1) through (22) of 

 

 -90- 

 
Section 6.05(b) or is entitled to be incurred pursuant to Section 6.05(a), the Borrower, in its sole discretion, will classify or reclassify such item of Indebtedness, Disqualified
Stock or Preferred Stock (or any portion thereof) and will only be required to include the amount and type of such Indebtedness, Disqualified Stock or Preferred Stock in one of the above clauses; provided that all Indebtedness outstanding under the
Credit Facilities on the Closing Date will be treated as incurred on the Closing Date under clause (1) of Section 6.05(b); and 

(2) at the time of incurrence, the Borrower will be entitled to divide and classify an item of Indebtedness in more than one of the types
of Indebtedness described in Section 6.05(a) and Section 6.05(b) above. 
 Accrual of interest, the accretion of
accreted value and the payment of interest or dividends in the form of additional Indebtedness, Disqualified Stock or Preferred Stock, as applicable, will not be deemed to be an incurrence of Indebtedness, Disqualified Stock or Preferred Stock for
purposes of this Section 6.05. 
 For purposes of determining compliance with any U.S. dollar-denominated restriction on
the incurrence of Indebtedness, the U.S. dollar-equivalent principal amount of Indebtedness denominated in a foreign currency shall be calculated based on the relevant currency exchange rate in effect on the date such Indebtedness was incurred, in
the case of term debt, or first committed, in the case of revolving credit debt; provided that if such Indebtedness is incurred to refinance other Indebtedness denominated in a foreign currency, and such refinancing would cause the applicable U.S.
dollar-denominated restriction to be exceeded if calculated at the relevant currency exchange rate in effect on the date of such refinancing, such U.S. dollar-denominated restriction shall be deemed not to have been exceeded so long as the principal
amount of such refinancing Indebtedness does not exceed the principal amount of such Indebtedness being refinanced. 
 The
principal amount of any Indebtedness incurred to refinance other Indebtedness, if incurred in a different currency from the Indebtedness being refinanced, shall be calculated based on the currency exchange rate applicable to the currencies in which
such respective Indebtedness is denominated that is in effect on the date of such refinancing. 
 Notwithstanding anything to
the contrary, the Borrower will not, and will not permit any Restricted Guarantor to, directly or indirectly, incur any Indebtedness (including Acquired Indebtedness) that is subordinated or junior in right of payment to any Indebtedness of the
Borrower or such Restricted Guarantor, as the case may be, unless such Indebtedness is expressly subordinated in right of payment to the Loans or such Restricted Guarantor’s Guarantee to the extent and in the same manner as such Indebtedness is
subordinated to other Indebtedness of the Borrower or such Restricted Guarantor, as the case may be. 
 For purposes of this
Agreement, Indebtedness that is unsecured is not deemed to be subordinated or junior to Secured Indebtedness merely because it is unsecured, and Senior Indebtedness is not deemed to be subordinated or junior to any other Senior Indebtedness merely
because it has a junior priority with respect to the same collateral. 
  

 -91- 

 Section 6.06 Asset Sales. 

(a) The Covenant Parties will not, and will not permit any of the Restricted Subsidiaries to, cause, make or suffer to exist an Asset
Sale, unless: 
 (1) a Covenant Party or such Restricted Subsidiary, as the case may be, receives consideration
at the time of such Asset Sale at least equal to the fair market value (as determined in good faith by the Borrower) of the assets sold or otherwise disposed of; and 

(2) except in the case of a Permitted Asset Swap, at least 75% of the consideration therefor received by a Covenant Party
or such Restricted Subsidiary, as the case may be, is in the form of cash or Cash Equivalents; provided that the amount of: 

(a) any liabilities (as shown on such Covenant Party’s or such Restricted Subsidiary’s most recent balance sheet
or in the footnotes thereto) of a Covenant Party or such Restricted Subsidiary, other than liabilities that are by their terms subordinated to the Loans, that are assumed by the transferee of any such assets and for which the Covenant Parties and
all of the Restricted Subsidiaries have been validly released by all creditors in writing, 
 (b) any securities
received by such Covenant Party or such Restricted Subsidiary from such transferee that are converted by such Covenant Party or such Restricted Subsidiary into cash (to the extent of the cash received) within 180 days following the closing of such
Asset Sale, and 
 (c) any Designated Non-cash Consideration received by such Covenant Party or such Restricted
Subsidiary in such Asset Sale having an aggregate fair market value, taken together with all other Designated Non-cash Consideration received pursuant to this clause (c) that is at that time outstanding, not to exceed 5.0% of Total Assets at
the time of the receipt of such Designated Non-cash Consideration, with the fair market value of each item of Designated Non-cash Consideration being measured at the time received and without giving effect to subsequent changes in value, shall be
deemed to be cash for purposes of this provision and for no other purpose; and 
 (3) if such Asset Sale involves
the disposition of Collateral, such Covenant Party or such Restricted Subsidiary has complied with the provisions of this Agreement and the Security Documents. 

Section 6.07 Transaction with Affiliates. 

(a) The Covenant Parties will not, and will not permit any of the Restricted Subsidiaries to, make any payment to, or sell, lease,
transfer or otherwise dispose of any of its properties or assets to, or purchase any property or assets from, or enter into or make or amend any transaction, contract, agreement, understanding, loan, advance or guarantee with, or for the

  

 -92- 

 
benefit of, any Affiliate of the Borrower (each of the foregoing, an “Affiliate Transaction”) involving aggregate payments or consideration in excess of $20 million, unless: 

(1) such Affiliate Transaction is on terms that are not materially less favorable to the relevant Covenant Party or the
relevant Restricted Subsidiary than those that would have been obtained in a comparable transaction by such Covenant Party or such Restricted Subsidiary with an unrelated Person on an arm’s-length basis; and 

(2) the Borrower delivers to the Administrative Agent with respect to any Affiliate Transaction or series of related
Affiliate Transactions involving aggregate payments or consideration in excess of $50 million, a resolution adopted by the majority of the board of directors of the Borrower approving such Affiliate Transaction and set forth in an Officer’s
Certificate certifying that such Affiliate Transaction complies with clause (1) of this Section 6.07(a). 
 (b) The
foregoing provisions of Section 6.07(a) will not apply to the following: 
 (1) transactions between or
among the Covenant Parties or any of the Restricted Subsidiaries; 
 (2) Restricted Payments permitted by
Section 6.03 and Permitted Investments; 
 (3) the payment of management, consulting, monitoring,
transaction, advisory and termination fees and related expenses to Valcon Acquisition, B.V., in each case pursuant to the Sponsor Management Agreements; 

(4) the payment of reasonable and customary fees paid to, and indemnities provided on behalf of, Officers, directors,
employees or consultants of Covenant Parties, any of their direct or indirect parent companies or any of the Restricted Subsidiaries; 

(5) transactions in which any of the Covenant Parties or any of the Restricted Subsidiaries, as the case may be, delivers
to the Administrative Agent a letter from an Independent Financial Advisor stating that such transaction is fair to such Covenant Party or such Restricted Subsidiary from a financial point of view or stating that the terms are not materially less
favorable to such Covenant Party or the relevant Restricted Subsidiary than those that would have been obtained in a comparable transaction by such Covenant Party or such Restricted Subsidiary with an unrelated Person on an arm’s-length basis;

 (6) any agreement as in effect as of August 9, 2006 or any amendment thereto (so long as any such
amendment is not disadvantageous to the Lenders when taken as a whole as compared to the applicable agreement as in effect on August 9, 2006); 

(7) the existence of, or the performance by the Covenant Parties or any of the Restricted Subsidiaries of its obligations
under the terms of, any stockholders agreement (including any registration rights agreement or purchase agreement related thereto) to which it is a party as of August 9, 2006 and any similar agreements which it may enter

  

 -93- 

 
into thereafter; provided, however, that the existence of, or the performance by the Covenant Parties or any of the Restricted Subsidiaries of obligations under any future amendment to any such
existing agreement or under any similar agreement entered into after August 9, 2006 shall only be permitted by this clause (7) to the extent that the terms of any such amendment or new agreement are not otherwise disadvantageous to the
Lenders when taken as a whole; 
 (8) the Transactions and the payment of all fees and expenses related to the
Transactions, in each case as disclosed in the Original Offering Memorandum; 
 (9) transactions with customers,
clients, suppliers, or purchasers or sellers of goods or services, in each case in the ordinary course of business and otherwise in compliance with the terms of this Agreement which are fair to the Covenant Parties and the Restricted Subsidiaries,
in the reasonable determination of the board of directors of the Borrower or the senior management thereof, or are on terms at least as favorable as might reasonably have been obtained at such time from an unaffiliated party; 

(10) the issuance of Equity Interests (other than Disqualified Stock) of VNU HF to its direct or indirect parent or to any
Permitted Holder or the contribution to the common equity of any Covenant Party or Restricted Subsidiary; 
 (11)
sales of accounts receivable, or participations therein, in connection with any Receivables Facility; 
 (12)
payments by a Covenant Party or any of the Restricted Subsidiaries to any of the Investors made for any financial advisory, financing, underwriting or placement services or in respect of other investment banking activities, including, without
limitation, in connection with acquisitions or divestitures which payments are approved by a majority of the board of directors of the Borrower in good faith; 

(13) payments or loans (or cancellation of loans) to employees or consultants of the Covenant Parties, any of their direct
or indirect parent companies or any of the Restricted Subsidiaries and employment agreements, stock option plans and other similar arrangements with such employees or consultants which, in each case, are approved by the Borrower in good faith;

 (14) Investments by the Investors, a Foreign Parent or any direct or indirect parent of a Foreign Parent in
securities of the Covenant Parties or any of the Restricted Subsidiaries so long as (i) the investment is being offered generally to other investors on the same or more favorable terms and (ii) the investment constitutes less than 5% of
the proposed or outstanding issue amount of such class of securities; and 
 (15) transactions in connection with
the Ratable Security of EMTNs. 
  

 -94- 

 Section 6.08 Liens. 

The Covenant Parties will not, and will not permit any Restricted Guarantor to, directly or indirectly, create, incur, assume or suffer
to exist any Lien (except Permitted Liens) that secures obligations under any Indebtedness or any related Guarantee, on any asset or property of the Borrower or any Restricted Guarantor, or any income or profits therefrom, or assign or convey any
right to receive income therefrom, other than Liens securing Junior Lien Obligations that are junior in priority (pursuant to the Intercreditor Agreement or any other intercreditor agreement reasonably acceptable to the Administrative Agent) to the
Liens on such property, assets or proceeds securing the Loans and related Guarantees. 
 The foregoing shall not apply to
(a) Liens securing the Loans and the related Guarantees, (b) Liens securing Indebtedness permitted to be incurred under Credit Facilities, including any letter of credit facility relating thereto, that was permitted by the terms of this
Agreement to be incurred pursuant to clause (1) of Section 6.05(b) and (c) Liens on the Common Collateral which are pari passu with the Liens securing the Loans and the related Guarantees and are incurred to secure Additional Senior
Secured Obligations constituting Indebtedness permitted to be incurred pursuant to Section 6.05; provided that, with respect to Liens securing Additional Senior Secured Obligations permitted under this subclause (c), at the time of incurrence
and after giving pro forma effect thereto, the Consolidated Senior Secured Debt Ratio would be no greater than 4.75 to 1.0; provided that with respect to Liens securing Senior Secured Obligations permitted under subclause (b) and this subclause
(c), the Loans are secured by Liens on the assets subject to such Liens to the extent, with the priority and subject to intercreditor arrangements, in each case no less favorable to the Lenders than the terms of the Security Documents. 

Section 6.09 Offer to Purchase Upon Change of Control. 

(a) If a Change of Control occurs, unless the Borrower has previously or concurrently mailed a prepayment notice with respect to all the
outstanding Loans pursuant to Section 2.05(a), the Borrower shall make an offer to prepay all of the Loans pursuant to the offer described below (the “Change of Control Offer”) at a price in cash (the “Change of Control
Payment”) equal to 101% of the aggregate principal amount thereof plus accrued and unpaid interest to the date of prepayment. Within 30 days following any Change of Control, the Borrower shall deliver a notice of such Change of Control
Offer to the Administrative Agent, the Administrative Agent shall promptly deliver such notice to each Lender to the address of such Lender appearing in the Register, with the following information: 

(1) that a Change of Control Offer is being made pursuant to this Section 6.09 and that all Loans properly submitted
pursuant to such Change of Control Offer will be prepaid by the Borrower; 
 (2) the purchase price and the
purchase date, which will be no earlier than 30 days nor later than 60 days from the date such notice is mailed (the “Change of Control Payment Date”); 
  

 -95- 

 (3) that any Loan not properly accepted will remain outstanding and continue
to accrue interest; 
 (4) that unless the Borrower defaults in the payment of the Change of Control Payment, all
Loans accepted for payment pursuant to the Change of Control Offer will cease to accrue interest on the Change of Control Payment Date; 

(5) that Lenders electing to have any Loans prepaid pursuant to a Change of Control Offer will be required to notify the
Administrative Agent prior to the close of business on the third Business Day preceding the Change of Control Payment Date; 

(6) that Lenders will be entitled to withdraw their election to require the Borrower to prepay such Loans, provided that
the Administrative Agent receives, not later than the close of business on the 30th day following the date of the Change of Control notice, a telegram, telex, facsimile transmission or letter setting forth the name of the Lender, the principal
amount of Loans to be prepaid, and a statement that such Lender is withdrawing its election to have such Loans prepaid; 

(7) if such notice is delivered prior to the occurrence of a Change of Control, stating that the Change of Control Offer
is conditional on the occurrence of such Change of Control; and 
 (8) that if the Borrower is repaying less than
all of the Loans, the Lenders of the remaining Loans will hold Loans in a principal amount equal to the amount of the Loans not prepaid. The non-repaid portion of the Loans must be equal to a minimum of $2,000 or an integral multiple of $1,000
in each case in principal amount; and 
 (9) the other instructions, as determined by the Borrower, consistent
with this Section 6.09, that a Lender must follow. 
 The notice, if mailed in a manner herein provided, shall be
conclusively presumed to have been given, whether or not a Lender receives such notice. If (a) the notice is mailed in a manner herein provided and (b) any Lender fails to receive such notice or a Lender receives such notice but it is
defective, such Lender’s failure to receive such notice or such defect shall not affect the validity of the proceedings for the prepayment of the Loans as to all other Lenders that properly received such notice without defect. 

(b) On the Change of Control Payment Date, the Borrower will, to the extent permitted by law, 

(1) prepay all Loans or portions thereof properly accepted in accordance with Section 6.09 and pursuant to the Change
of Control Offer, and 
 (2) deposit with the Administrative Agent an amount equal to the aggregate Change of
Control Payment in respect of all Loans or portions thereof accepted for prepayment. 
  

 -96- 

 (c) The Borrower shall not be required to make a Change of Control Offer following a Change
of Control if a third party makes the Change of Control Offer in the manner, at the times and otherwise in compliance with the requirements set forth in this Agreement applicable to a Change of Control Offer made by the Borrower and prepays all
Loans validly tendered and not withdrawn under such Change of Control Offer. Notwithstanding anything to the contrary herein, a Change of Control Offer may be made in advance of a Change of Control, conditional upon such Change of Control, if a
definitive agreement is in place for the Change of Control at the time of making of the Change of Control Offer. 
 Section 6.10
Limitation on Guarantees of Indebtedness by Restricted Subsidiaries. 
 The Covenant Parties will not permit any
Restricted Subsidiary that is a Wholly-Owned Subsidiary of a Covenant Party (and non-Wholly-Owned Subsidiaries if such non-Wholly-Owned Subsidiaries guarantee other capital markets debt securities), other than a Guarantor or a Foreign Subsidiary of
a Domestic Subsidiary, to guarantee the payment of any Indebtedness of the Borrower or any other Guarantor unless: 
 (a) such
Restricted Subsidiary within 30 days executes and delivers a joinder to this Agreement providing for a Guarantee by such Restricted Subsidiary, except that with respect to a guarantee of Indebtedness of the Borrower or any Guarantor: 

(1) if the Loans or such Guarantor’s Guarantee are subordinated in right of payment to such Indebtedness, the
Guarantee provided under the joinder shall be subordinated to such Restricted Subsidiary’s guarantee with respect to such Indebtedness substantially to the same extent as the Loans are subordinated to such Indebtedness; and 

(2) if such Indebtedness is by its express terms subordinated in right of payment to the Loans or such Guarantor’s
Guarantee, any such guarantee by such Restricted Subsidiary with respect to such Indebtedness shall be subordinated in right of payment to such Guarantee substantially to the same extent as such Indebtedness is subordinated to the Loans or such
Guarantor’s Guarantee; and 
 (b) such Restricted Subsidiary shall within 30 days deliver to the Administrative Agent an
Opinion of Counsel reasonably satisfactory to the Administrative Agent; 
 provided that this Section 6.10 shall not be applicable
to any guarantee of any Restricted Subsidiary that existed at the time such Person became a Restricted Subsidiary and was not incurred in connection with, or in contemplation of, such Person becoming a Restricted Subsidiary. 

Section 6.11 Merger, Consolidation or Sale of All or Substantially All Assets. 

(a) Neither Borrower nor VNU HF may consolidate or merge with or into or wind up into (whether or not such Person is the surviving
corporation), and VNU HF may not sell, assign, transfer, lease, convey or otherwise dispose of all or substantially all of the properties or assets of 

 

 -97- 

 
the Covenant Parties and the Restricted Subsidiaries, taken as a whole, in one or more related transactions, to any Person unless: 

(1) such Borrower or VNU HF, as applicable, is the surviving corporation or the Person formed by or surviving any such
consolidation or merger (if other than such Borrower or VNU HF, as applicable) or the Person to whom such sale, assignment, transfer, lease, conveyance or other disposition will have been made is organized or existing under the laws of the United
States, any state thereof, the District of Columbia, or any territory thereof (such Person, as the case may be, being herein called the “Successor Company”); 

(2) the Successor Company, if other than such Borrower or VNU HF, as applicable, expressly assumes all the obligations of
such Borrower under the Loans and the Security Documents or VNU HF under its Guarantee and the Security Documents, as applicable, pursuant to supplemental indentures or other documents or instruments in form reasonably satisfactory to the
Administrative Agent; 
 (3) immediately after such transaction, no Default exists; 

(4) immediately after giving pro forma effect to such transaction and any related financing transactions, as if such
transactions had occurred at the beginning of the applicable four-quarter period, 
 (a) the Successor Company
would be permitted to incur at least $1.00 of additional Indebtedness pursuant to the Consolidated Leverage Ratio test set forth in Section 6.05(a), or 

(b) the Consolidated Leverage Ratio would be less than such ratio immediately prior to such transaction; 

(5) each Guarantor, unless it is the other party to the transactions described above, in which case clause (1)(b) of
Section 6.11(c) shall apply, shall have by amendment or joinder confirmed that its Guarantee shall apply to such Person’s obligations under this Agreement and the Loans; 

(6) the Borrower shall have delivered to the Administrative Agent an Officer’s Certificate and an Opinion of Counsel,
each stating that such consolidation, merger or transfer and such amendments or joinder, if any, comply with this Agreement; 

(7) the Successor Company causes such amendments, supplements or other instruments to be executed, delivered, filed and
recorded, as applicable, in such jurisdictions as may be required by applicable law to preserve and protect the Lien of the Security Documents on the Collateral owned by or transferred to the Successor Company; 

 

 -98- 

 (8) the Collateral owned by or transferred to the Successor Company shall
(a) continue to constitute Collateral under this Agreement and the Security Documents, (b) be subject to the Lien in favor of the Collateral Agent for the benefit of the Secured Parties, and (c) not be subject to any Lien other than
Liens permitted by Section 6.08; and 
 (9) the property and assets of the Person which is merged or
consolidated with or into the Successor Company, to the extent that they are property or assets of the types which would constitute Collateral under the Security Documents, shall be treated as after-acquired property and the Successor Company shall
take such action as may be reasonably necessary to cause such property and assets to be made subject to the Lien of the Security Documents in the manner and to the extent required in this Agreement. 

(b) The Successor Company will succeed to, and be substituted for such Borrower or VNU HF, as applicable, as the case may be, under this
Agreement and the Guarantees, as applicable. Notwithstanding the foregoing clauses (3) and (4) of Section 6.11(a), 

(1) any Covenant Party or Restricted Subsidiary may consolidate with or merge into or transfer all or part of its
properties and assets to the Borrower or Restricted Guarantor; and 
 (2) the Borrower may merge with an
Affiliate of such Borrower, as the case may be, solely for the purpose of reorganizing such Borrower in a State of the United States so long as the amount of Indebtedness of the Covenant Parties and the Restricted Subsidiaries is not increased
thereby. 
 (c) Subject to releases permitted by Section 10.09, no Restricted Guarantor will, and the Covenant Parties will
not permit any Restricted Guarantor to, consolidate or merge with or into or wind up into (whether or not the Borrower or Restricted Guarantor is the surviving corporation), or sell, assign, transfer, lease, convey or otherwise dispose of all or
substantially all of its properties or assets, in one or more related transactions, to any Person unless: 

(1)(a) such Restricted Guarantor is the surviving corporation or the Person formed by or surviving any such consolidation
or merger (if other than such Restricted Guarantor) or to which such sale, assignment, transfer, lease, conveyance or other disposition will have been made is a corporation organized or existing under the laws of the jurisdiction of organization of
such Restricted Guarantor, as the case may be, or the laws of the United States, any state thereof, the District of Columbia, or any territory thereof (such Restricted Guarantor or such Person, as the case may be, being herein called the
“Successor Person”); 
 (b) the Successor Person, if other than such Restricted Guarantor, expressly
assumes all the obligations of such Restricted Guarantor under this Agreement and such Restricted Guarantor’s related Guarantee pursuant to amendments, joinders or other documents or instruments in form reasonably satisfactory to the
Administrative Agent; 
  

 -99- 

 (c) immediately after such transaction, no Default exists; and 

(d) the Borrower shall have delivered to the Administrative Agent an Officer’s Certificate and an Opinion of Counsel,
each stating that such consolidation, merger or transfer and such supplemental indentures, if any, comply with this Agreement; or 

(2) in the case of any Restricted Guarantor other than VNU HF, the transaction does not violate Section 6.06.

 (d) In the case of Section 6.11(c)(1) above, the Successor Person will succeed to, and be substituted for, such
Restricted Guarantor under this Agreement and such Restricted Guarantor’s Guarantee. Notwithstanding the foregoing, any Restricted Guarantor may merge into or transfer all or part of its properties and assets to another Restricted Guarantor or
the Borrower. 
 Notwithstanding the foregoing, solely for purposes of this Section 6.11, the sale, transfer, conveyance or
other disposal of ACN and its Subsidiaries that are Restricted Subsidiaries shall not constitute a sale, transfer, conveyance or other disposal of all or substantially all of the assets of the Covenant Parties and the Restricted Subsidiaries, taken
as a whole, so long as, at the time of such transaction, (a) the EBITDA of ACN and its Restricted Subsidiaries on a consolidated basis for the four most recently ended fiscal quarters for which internal financial statements are available
represented less than 45% of the EBITDA of the Covenant Parties and the Restricted Subsidiaries on a consolidated basis for the same four-quarter period and (b) the Covenant Parties and the Restricted Subsidiaries would be permitted to incur at
least $1.00 of additional Indebtedness pursuant to the Consolidated Leverage Ratio test set forth in Section 6.05(a). 

Section 6.12 Additional Collateral and Guarantors 

(a) Subject to Section 6.13, upon the acquisition by the Borrower or any Guarantor of any First Priority After-Acquired
Property, the Borrower or such Guarantor shall execute and deliver such mortgages, deeds of trust, deeds to secure debt, preferred ship mortgages, security instruments, financing statements and certificates, opinions of counsel or such
other documentation substantially similar to the documentation delivered to secure Senior Credit Facility Obligations (including, without limitation title insurance policies, surveys and other documentation as may be reasonably required by
the Collateral Agent and consistent with the requirements for similar Collateral in which security interest or Liens were taken on the Closing Date) as shall be reasonably necessary to vest in the Collateral Agent, for the benefit of the
Secured Parties, a perfected first priority security interest or lien, subject only to Permitted Liens, in such First Priority After-Acquired Property and to have such First Priority After-Acquired Property (but subject to certain limitations, if
applicable, including as described the Security Documents) added to the Collateral, and thereupon all provisions of this Agreement relating to the Collateral shall be deemed to relate to such First Priority After-Acquired Property to the same
extent and with the same force and effect to the extent required hereunder. The Borrower and the Guarantors shall take such actions as may be required to ensure that the Loan Obligations are at all times secured on collateral at least ratably with
the Senior Credit Facility 
  

 -100- 

 
Obligations and all other Secured Obligations pursuant to the First Lien Security Documents. In the event that any Subsidiary of VNU HF shall at any time be or become a guarantor of the Senior
Credit Facility Obligations or any other Senior Secured Obligations, the Borrower shall cause such Subsidiary concurrently to become a party to this Agreement as a Guarantor pursuant to a guaranty supplement and such other documentation as the
Administrative Agent may reasonably require. 
 Section 6.13 Post-Closing Requirements. 

As soon as reasonably practicable after the Closing Date, but not later than ninety (90) days after the Closing Date (subject to
extension by the Collateral Agent and the Administrative Agent in their reasonable discretion), deliver each First Lien Security Document set forth on Schedule 6.13(a), duly executed by each Loan Party party thereto, together with all
documents and instruments required to perfect the security interest of the Collateral Agent in the Collateral having the priority required by the Loan Documents. 

Section 6.14 Notices under Senior Credit Facilities, Information and Inspection. 

(a) The Borrower shall promptly provide to the Administrative Agent and (for distribution to each Lender) copies of all notices, reports,
financial statements, certificates and other documents which it provides to the agents or lenders pursuant to the Credit Agreement. The Borrower shall also provide promptly such information regarding the business, legal, financial, or corporate
affairs of the Loan Parties or any of their Respective Subsidiaries, or compliance with the Loan Documents, as the Administrative Agent or any Lender (through the Administrative Agent) may from time to time reasonably request. 

(b) The Borrower shall permit representatives and independent contractors of the Administrative Agent and each Lender to visit and
inspect any of its properties, to examine its corporate, financial and operating records, and make copies thereof or abstracts therefrom, and to discuss its affairs, finances and accounts with its directors, officers, and independent public
accountants, all at the reasonable expense of the Borrowers and at such reasonable times during normal business hours and as often as may be reasonably desired, upon reasonable advance notice to the Borrower; provided that, excluding any such visits
and inspections during the continuation of an Event of Default, only the Administrative Agent on behalf of the Lenders may exercise rights of the Administrative Agent and the Lenders under this Section 6.13 and the Administrative Agent shall
not exercise such rights more often than two (2) times during any calendar year and only one (1) such time shall be at the Borrowers’ expense; provided further that when an Event of Default exists, the Administrative Agent or any
Lender (or any of their respective representatives or independent contractors) may do any of the foregoing at the expense of the Borrower at any time during normal business hours and upon reasonable advance notice. The Administrative Agent and the
Lenders shall give the Borrowers the opportunity to participate in any discussions with the Borrowers’ independent public accountants. 
  

 -101- 

 Section 6.15 Suspension of Certain Covenants. 

(a) During any period of time that: (i) the Borrower has Investment Grade Ratings from both Rating Agencies and (ii) no Default
has occurred and is continuing under this Agreement (the occurrence of the events described in the foregoing clauses (i) and (ii) being collectively referred to as a “Covenant Suspension Event”), the Covenant Parties and
the Restricted Subsidiaries shall not be subject to Section 6.03 hereof, Section 6.04 hereof, Section 6.05 hereof, Section 6.06 hereof, Section 6.07 hereof, Section 6.09 hereof and Section 6.11(a)(4) hereof (the
“Suspended Covenants”). 
 (b) In the event that the Covenant Parties and the Restricted Subsidiaries are not
subject to the Suspended Covenants under this Agreement for any period of time as a result of the foregoing, and on any subsequent date (the “Reversion Date”) one or both of the Rating Agencies withdraw their Investment Grade Rating
or downgrade the rating assigned to the Loans below an Investment Grade Rating then the Covenant Parties and the Restricted Subsidiaries shall thereafter again be subject to the Suspended Covenants under this Agreement. The period of time between
the Covenant Suspension Event and the Reversion Date is referred to herein as the “Suspension Period”. 
 (c)
In the event that the Covenant Parties and the Restricted Subsidiaries are not subject to the Suspended Covenants and the Borrower or any of its Affiliates enter into an agreement to effect a transaction that would result in a Change of Control and
one or more of the Rating Agencies indicate that if consummated, such transaction (alone or together with any related recapitalization or refinancing transactions) would cause such Rating Agency to withdraw its Investment Grade Rating or downgrade
the ratings assigned to the Loans below an Investment Grade Rating, then the Covenant Parties and the Restricted Subsidiaries shall thereafter again be subject to Section 6.09 hereof with respect to future events, including, without limitation,
a proposed transaction described in this clause (c). 
 (d) On each Reversion Date, all Indebtedness incurred, or Disqualified
Stock or Preferred Stock issued, during the Suspension Period will be classified as having been incurred or issued pursuant to Section 6.05(a) or Section 6.05(b) (to the extent such Indebtedness or Disqualified Stock or Preferred Stock
would be permitted to be Incurred or issued thereunder as of the Reversion Date and after giving effect to Indebtedness Incurred or issued prior to the Suspension Period and outstanding on the Reversion Date). To the extent such Indebtedness or
Disqualified Stock or Preferred Stock would not be so permitted to be Incurred or issued pursuant to Sections 6.05(a) or (b), such Indebtedness or Disqualified Stock or Preferred Stock will be deemed to have been outstanding on the Closing Date, so
that it is classified as permitted under Section 6.05(b)(3). Calculations made after the Reversion Date of the amount available to be made as Restricted Payments under Section 6.03 will be made as though Section 6.03 had been in
effect since the Closing Date and throughout the Suspension Period. For the avoidance of doubt, Restricted Payments made during the Suspension Period shall reduce the amount available to be made as Restricted Payments under Section 6.03(a). No
Default or Event of Default shall be deemed to have occurred on the Reversion Date as a result of any actions taken by the Borrower or its Restricted Subsidiaries during the Suspension Period. For purposes of

  

 -102- 

 
Section 2.05(b), on the Reversion Date, the unutilized Collateral Excess Proceeds and Excess Proceeds amount shall be reset to zero. 

(e) The Borrower shall deliver promptly to the Administrative Agent an Officer’s Certificate notifying it of any such occurrence
under this Section 6.14. 
 ARTICLE VII. 

Events Of Default and Remedies 

Section 7.01 Events of Default. 

(a) Any of the following shall constitute an event of default (an “Event of Default”): 

(1) a default in payment when due and payable, upon redemption, acceleration or otherwise, of principal of, or premium, if
any, on the Loans; or 
 (2) a default for 30 days or more in the payment when due of interest on or with respect
to the Loans; or 
 (3) failure by the Borrower or any Guarantor for 60 days after receipt of written notice
given by the Administrative Agent to comply with any of its obligations, covenants or agreements (other than a default referred to in clauses (1) and (2) above) contained in any Loan Document; or 

(4) default under any mortgage, indenture or instrument under which there is issued or by which there is secured or
evidenced any Indebtedness for money borrowed by any Covenant Party or any of the Restricted Subsidiaries or the payment of which is guaranteed by any Covenant Parties or any of the Restricted Subsidiaries, other than Indebtedness owed to a Covenant
Parties or a Restricted Subsidiary, whether such Indebtedness or guarantee now exists or is created after the incurrence of the Loans, if both: 

(i) such default either results from the failure to make any payment with respect to such Indebtedness when due (after
giving effect to any applicable grace periods) or relates to an obligation other than the obligation to pay principal of any such Indebtedness when due and results in the holder or holders of such Indebtedness causing such Indebtedness to become due
prior to its stated maturity; and 
 (ii) the principal amount of such Indebtedness, together with the principal
amount of any other such Indebtedness in default for failure to make any payment with respect thereto (after giving effect to any applicable grace periods), or the maturity of which has been so accelerated, aggregate $100.0 million or more at any
one time outstanding; 
  

 -103- 

 (5) failure by a Covenant Party or any Significant Party to pay final
judgments aggregating in excess of $100 million, which final judgments remain unpaid, undischarged and unstayed for a period of more than 60 days after such judgment becomes final, and in the event such judgment is covered by insurance, an
enforcement proceeding have been commenced by any creditor upon such judgment or decree which is not promptly stayed; 

(6) any Covenant Party or any of the Restricted Subsidiaries that is a Significant Party or any group of Restricted
Subsidiaries that, taken together, would constitute a Significant Party, pursuant to or within the meaning of any Bankruptcy Law: 

(i) commences proceedings to be adjudicated bankrupt or insolvent; 

(ii) consents to the institution of bankruptcy or insolvency proceedings against it, or the filing by it of a petition or
answer or consent seeking reorganization or relief under applicable Bankruptcy law; 
 (iii) consents to the
appointment of a receiver, liquidator, assignee, trustee, sequestrator or other similar official of it or for all or substantially all of its property; 

(iv) makes a general assignment for the benefit of its creditors; or 

(v) generally is not paying its debts as they become due; 

(7) the Guarantee of any Significant Party shall for any reason cease to be in full force and effect or be declared null
and void or any responsible officer of any Guarantor that is a Significant Party, as the case may be, denies that it has any further liability under its Guarantee or gives notice to such effect, other than by reason of the termination of this
Agreement or the release of any such Guarantee in accordance with this Agreement; 
 (8) unless all of the
Collateral has been released from the first priority Liens in accordance with the provisions of the Security Documents, the first priority Liens on all or substantially all of the Collateral securing the Loan Obligations cease to be valid or
enforceable or have the priority required by the Security Documents and such Default continues for 30 days, or the Borrower shall assert or any Guarantor shall assert, in any pleading in any court of competent jurisdiction, that any such security
interest is invalid or unenforceable and, in the case of any such Person that is a Subsidiary of Covenant Parties, Covenant Parties fail to cause such Subsidiary to rescind such assertions within 30 days after the Covenant Parties have actual
knowledge of such assertions; or 
 (9) the failure by the Borrower or any Guarantor to comply for 60 days after
notice with its other agreements contained in the Security Documents except for a failure that would not be material to the Lenders and would not materially affect the value of the Collateral taken as a whole. 

 

 -104- 

 (b) In the event of any Event of Default specified in clause (4) of
Section 7.01(a), such Event of Default and all consequences thereof (excluding any resulting payment default, other than as a result of acceleration of the Loans) shall be annulled, waived and rescinded, automatically and without any action by
the Administrative Agent or the Lenders, if within 20 days after such Event of Default arose: 
 (1) the
Indebtedness or guarantee that is the basis for such Event of Default has been discharged; or 
 (2) lenders or
holders thereof have rescinded or waived the acceleration, notice or action (as the case may be) giving rise to such Event of Default; or 

(3) the default that is the basis for such Event of Default has been cured. 

Section 7.02 Remedies upon Event of Default. 

(a) If any Event of Default occurs and is continuing, the Administrative Agent may and, at the request of the Required Lenders, shall
take any or all of the following actions: 
 (i) declare the commitment of each Lender to make Loans to be
terminated, whereupon such commitments and obligation shall be terminated; 
 (ii) declare the unpaid principal
amount of all outstanding Loans, all interest accrued and unpaid thereon, and all other amounts owing or payable hereunder or under any other Loan Document to be immediately due and payable, without presentment, demand, protest or other notice of
any kind, all of which are hereby expressly waived by the Borrower; and 
 (iii) subject to the Intercreditor
Agreement, exercise on behalf of itself and the Lenders all rights and remedies available to it and the Lenders under the Loan Documents or applicable Law with respect to the Collateral or otherwise. 

(b) Notwithstanding the foregoing, in the case of an Event of Default arising under clause (6) of Section 7.01(a), all
outstanding Loans shall be due and payable immediately without further action or notice. 
 Section 7.03 Application of
Funds. 
 Subject to the Intercreditor Agreement, after the exercise of remedies provided for in Section 7.02, any
amounts received on account of the Obligations shall be applied by the Administrative Agent in the following order (to the fullest extent permitted by mandatory provisions of applicable Law): 

First, to payment of that portion of the Loan Obligations constituting fees, indemnities, expenses and other
amounts (other than principal and interest, but including 
  

 -105- 

 
Attorney Costs payable under Section 9.04 and amounts payable under Article III) payable to the Administrative Agent or the Collateral Agent in its capacity as such; 

Second, to payment of that portion of the Loan Obligations constituting fees, indemnities and other amounts (other
than principal and interest) payable to the Lenders (including Attorney Costs payable under Section 9.04 and amounts payable under Article III), ratably among them in proportion to the amounts described in this clause Second payable to
them; 
 Third, to payment of that portion of the Loan Obligations constituting accrued and unpaid
interest on the Loans ratably among the Secured Parties in proportion to the respective amounts described in this clause Third payable to them; 

Fourth, to payment of that portion of the Loan Obligations constituting unpaid principal of the Loans ratably among
the Secured Parties in proportion to the respective amounts described in this clause Fourth held by them; 

Fifth, to the payment of all other Loan Obligations of the Borrower that are due and payable to the Administrative
Agent and the other Secured Parties on such date, ratably based upon the respective aggregate amounts of all such Obligations owing to the Administrative Agent and the other Secured Parties on such date; and 

Last, the balance, if any, after all of the Loan Obligations have been paid in full, to the Borrower or as
otherwise required by Law. 
 ARTICLE VIII. 

Administrative Agent and Other Agents 

Section 8.01 Appointment and Authorization of Agents. 

(a) Each Lender hereby irrevocably appoints, designates and authorizes each of the Administrative Agent and the Collateral Agent to take
such action on its behalf under the provisions of this Agreement and each other Loan Document and to exercise such powers and perform such duties as are expressly delegated to it by the terms of this Agreement or any other Loan Document, together
with such powers as are reasonably incidental thereto. Notwithstanding any provision to the contrary contained elsewhere herein or in any other Loan Document, neither the Administrative Agent nor the Collateral Agent shall have any duties or
responsibilities, except those expressly set forth herein, nor shall the Administrative Agent or the Collateral Agent have or be deemed to have any fiduciary relationship with any Lender or Participant, and no implied covenants, functions,
responsibilities, duties, obligations or liabilities shall be read into this Agreement or any other Loan Document or otherwise exist against the Administrative Agent or the Collateral Agent. Without limiting the generality of the foregoing sentence,
the use of the term “agent” herein and in the other Loan Documents with reference to the Administrative Agent is not intended to connote any fiduciary, agency, trust or other implied (or express) obligations arising under agency doctrine
of any applicable Law. Instead, such term 
  

 -106- 

 
is used merely as a matter of market custom, and is intended to create or reflect only an administrative relationship between independent contracting parties. 

(b) Each of the Secured Parties hereby irrevocably appoints and authorizes the Collateral Agent to act as the agent of (and to hold any
security interest created by the Security Documents for and on behalf of or on trust for and to enter into any “Parallel Debt” as defined in the Security Documents governed by Dutch law) such Secured Party for purposes of acquiring,
holding and enforcing any and all Liens on Collateral granted by the Loan Parties to secure any of the Obligations, together with such powers and discretion as are reasonably incidental thereto. In this connection, the Collateral Agent (and any
co-agents, sub-agents and attorneys-in-fact appointed by the Administrative Agent pursuant to Section 8.02 for purposes of holding or enforcing any Lien on the Collateral (or any portion thereof) granted under the Security Documents, or for
exercising any rights and remedies thereunder at the direction of the Collateral Agent), shall be entitled to the benefits of all provisions of this Article VIII (including, Section 8.07, as though such co-agents, sub-agents and
attorneys-in-fact were the Collateral Agent under the Loan Documents) as if set forth in full herein with respect thereto. 

Section 8.02 Delegation of Duties. 

Each of the Administrative Agent and the Collateral Agent may execute any of its duties under this Agreement or any other Loan Document
(including for purposes of holding or enforcing any Lien on the Collateral (or any portion thereof) granted under the Security Documents or of exercising any rights and remedies thereunder) by or through agents, employees or attorneys-in-fact
including for the purpose of any Borrowings, such sub-agents as shall be deemed necessary by the Administrative Agent or the Collateral Agent, as the case may be, and shall be entitled to advice of counsel and other consultants or experts concerning
all matters pertaining to such duties. The Administrative Agent shall not be responsible for the negligence or misconduct of any agent or sub-agent or attorney-in-fact that it selects in the absence of gross negligence or willful misconduct (as
determined in the final judgment of a court of competent jurisdiction). Each of the Secured Parties hereby irrevocably authorizes the Administrative Agent and the Collateral Agent to execute the Intercreditor Agreement, and any other intercreditor
agreement which satisfies the requirements of this Agreement, and agrees to be bound by the terms thereof. 
 Section 8.03
Liability of Agents. 
 No Agent-Related Person shall (a) be liable for any action taken or omitted to be taken by
any of them under or in connection with this Agreement or any other Loan Document or the transactions contemplated hereby (except for its own gross negligence or willful misconduct, as determined by the final judgment of a court of competent
jurisdiction, in connection with its duties expressly set forth herein), or (b) be responsible in any manner to any Lender or Participant for any recital, statement, representation or warranty made by any Loan Party or any officer thereof,
contained herein or in any other Loan Document, or in any certificate, report, statement or other document referred to or provided for in, or received by the Administrative Agent or the Collateral Agent under or in connection with, this Agreement or
any other Loan 
  

 -107- 

 
Document, or the validity, effectiveness, genuineness, enforceability or sufficiency of this Agreement or any other Loan Document, or the perfection or priority of any Lien or security interest
created or purported to be created under the Security Documents, or for any failure of any Loan Party or any other party to any Loan Document to perform its obligations hereunder or thereunder. No Agent-Related Person shall be under any obligation
to any Lender or participant to ascertain or to inquire as to the observance or performance of any of the agreements contained in, or conditions of, this Agreement or any other Loan Document, or to inspect the properties, books or records of any
Loan Party or any Affiliate thereof. 
 Section 8.04 Reliance by Agents. 

(a) Each Agent shall be entitled to rely, and shall be fully protected in relying, upon any writing, communication, signature,
resolution, representation, notice, consent, certificate, affidavit, letter, telegram, facsimile, telex or telephone message, electronic mail message, statement or other document or conversation believed by it to be genuine and correct and to have
been signed, sent or made by the proper Person or Persons, and upon advice and statements of legal counsel (including counsel to any Loan Party), independent accountants and other experts selected by such Agent. Each Agent shall be fully justified
in failing or refusing to take any action under any Loan Document unless it shall first receive such advice or concurrence of the Required Lenders as it deems appropriate and, if it so requests, it shall first be indemnified to its satisfaction by
the Lenders against any and all liability and expense which may be incurred by it by reason of taking or continuing to take any such action. Each Agent shall in all cases be fully protected in acting, or in refraining from acting, under this
Agreement or any other Loan Document in accordance with a request or consent of the Required Lenders (or such greater number of Lenders as may be expressly required hereby in any instance) and such request and any action taken or failure to act
pursuant thereto shall be binding upon all the Lenders. No Lender shall have any right of action whatsoever against the Administrative Agent as a result of the Administrative Agent acting or (where so instructed) refraining from acting hereunder or
any of the other Loan Documents in accordance with the instructions of Required Lenders (or such other Lenders as may be required to give such instructions under Section 9.01). 

(b) For purposes of determining compliance with the conditions specified in Section 4.01, each Lender that has signed this Agreement
shall be deemed to have consented to, approved or accepted or to be satisfied with, each document or other matter required thereunder to be consented to or approved by or acceptable or satisfactory to a Lender unless the Administrative Agent shall
have received notice from such Lender prior to the proposed Closing Date specifying its objection thereto. 
 Section 8.05
Notice of Default. 
 The Administrative Agent shall not be deemed to have knowledge or notice of the occurrence of any
Default, except with respect to defaults in the payment of principal, interest and fees required to be paid to the Administrative Agent for the account of the Lenders, unless the Administrative Agent shall have received written notice from a Lender
or any Borrower referring to this Agreement, describing such Default and stating that such notice is a “notice of 

 

 -108- 

 
default.” The Administrative Agent will notify the Lenders of its receipt of any such notice. The Administrative Agent shall take such action with respect to any Event of Default as may be
directed by the Required Lenders in accordance with Article VII; provided that unless and until the Administrative Agent has received any such direction, the Administrative Agent may (but shall not be obligated to) take such action, or
refrain from taking such action, with respect to such Event of Default as it shall deem advisable or in the best interest of the Lenders. 

Section 8.06 Credit Decision; Disclosure of Information by Agents. 

Each Lender acknowledges that no Agent-Related Person has made any representation or warranty to it, and that no act by the
Administrative Agent hereafter taken, including any consent to and acceptance of any assignment or review of the affairs of any Loan Party or any Affiliate thereof, shall be deemed to constitute any representation or warranty by any Agent-Related
Person to any Lender as to any matter, including whether Agent-Related Persons have disclosed material information in their possession. Each Lender represents to each Agent that it has, independently and without reliance upon any Agent-Related
Person and based on such documents and information as it has deemed appropriate, made its own appraisal of and investigation into the business, prospects, operations, property, financial and other condition and creditworthiness of the Loan Parties
and their Subsidiaries, and all applicable bank or other regulatory Laws relating to the transactions contemplated hereby, and made its own decision to enter into this Agreement and to extend credit to any Borrower hereunder. Each Lender also
represents that it will, independently and without reliance upon any Agent-Related Person and based on such documents and information as it shall deem appropriate at the time, continue to make its own credit analysis, appraisals and decisions in
taking or not taking action under this Agreement and the other Loan Documents, and to make such investigations as it deems necessary to inform itself as to the business, prospects, operations, property, financial and other condition and
creditworthiness of the Loan Parties. Except for notices, reports and other documents expressly required to be furnished to the Lenders by the Administrative Agent herein, such Agent shall not have any duty or responsibility to provide any Lender
with any credit or other information concerning the business, prospects, operations, property, financial and other condition or creditworthiness of any of the Loan Parties or any of their Affiliates which may come into the possession of any
Agent-Related Person. 
 Section 8.07 Indemnification of Agents. 

Whether or not the transactions contemplated hereby are consummated, the Lenders shall indemnify upon demand each Agent-Related Person
(to the extent not reimbursed by or on behalf of any Loan Party and without limiting the obligation of any Loan Party to do so), pro rata, and hold harmless each Agent-Related Person from and against any and all Indemnified Liabilities incurred by
it; provided that no Lender shall be liable for the payment to any Agent-Related Person of any portion of such Indemnified Liabilities resulting from such Agent-Related Person’s own gross negligence or willful misconduct, as determined
by the final judgment of a court of competent jurisdiction; provided that no action taken in accordance with the directions of the Required Lenders (or such other number or percentage of the Lenders as shall be required by the Loan Documents)
shall be deemed to constitute gross negligence or willful misconduct for 
  

 -109- 

 
purposes of this Section 8.07. In the case of any investigation, litigation or proceeding giving rise to any Indemnified Liabilities, this Section 8.07 applies whether any such
investigation, litigation or proceeding is brought by any Lender or any other Person. Without limitation of the foregoing, each Lender shall reimburse each of the Administrative Agent and the Collateral Agent upon demand for its ratable share of any
costs or out-of-pocket expenses (including Attorney Costs) incurred by the Administrative Agent or the Collateral Agent, as the case may be, in connection with the preparation, execution, delivery, administration, modification, amendment or
enforcement (whether through negotiations, legal proceedings or otherwise) of, or legal advice in respect of rights or responsibilities under, this Agreement, any other Loan Document, or any document contemplated by or referred to herein, to the
extent that the Administrative Agent or the Collateral Agent, as the case may be, is not reimbursed for such expenses by or on behalf of the Loan Parties. The undertaking in this Section 8.07 shall survive termination of the Commitments, the
payment of all other Obligations and the resignation of the Administrative Agent or the Collateral Agent, as the case may be. 

Section 8.08 Agents in their Individual Capacities. 

Goldman Sachs Lending Partners LLC and its Affiliates may make loans to, issue letters of credit for the account of, accept deposits
from, acquire Equity Interests in and generally engage in any kind of banking, trust, financial advisory, underwriting or other business with the Borrower and its respective Affiliates as though Goldman Sachs Lending Partners LLC were not the
Administrative Agent hereunder and without notice to or consent of the Lenders. The Lenders acknowledge that, pursuant to such activities, Goldman Sachs Lending Partners LLC or its Affiliates may receive information regarding the Borrower or its
respective Affiliates (including information that may be subject to confidentiality obligations in favor of any such Borrower or such Affiliate) and acknowledge that the Administrative Agent shall not be under any obligation to provide such
information to them. With respect to its Loans, Goldman Sachs Lending Partners LLC and its Affiliates shall have the same rights and powers under this Agreement as any other Lender and may exercise such rights and powers as though it were not the
Administrative Agent, and the terms “Lender” and “Lenders” include Goldman Sachs Lending Partners LLC in its individual capacity. Any successor to Goldman Sachs Lending Partners LLC as the Administrative Agent shall also have the
rights attributed to Goldman Sachs Lending Partners LLC under this paragraph. 
 Section 8.09 Successor Agents.

 The Administrative Agent may resign as the Administrative Agent upon 30 days’ prior written notice to the Lenders and
Nielsen. The Administrative Agent shall have the right to appoint a financial institution as a successor agent, which successor agent shall be consented to by the Required Lenders and (except during the existence of an Event of Default under
Section 7.01(a)(7)) by Nielsen (each such consent not to be unreasonably withheld or delayed). If no successor agent is appointed by the Administrative Agent upon its resignation, the Required Lenders shall appoint a financial institution as a
successor agent for the Lenders, which successor agent shall be consented to by Nielsen at all times other than during the existence of an Event of Default under Section 7.01(a)(7) (which consent of Nielsen shall not be unreasonably

  

 -110- 

 
withheld or delayed). Upon the acceptance of its appointment as successor agent hereunder, the Person acting as such successor agent shall succeed to all the rights, powers and duties of the
retiring Administrative Agent and the term “Administrative Agent” shall mean such successor administrative agent and/or Supplemental Agent, as the case may be, and the retiring Administrative Agent’s appointment, powers and duties as
the Administrative Agent shall be terminated. After the retiring Administrative Agent’s resignation hereunder as the Administrative Agent, the provisions of this Article VIII and Sections 9.04 and 9.05 shall inure to its benefit as to any
actions taken or omitted to be taken by it while it was the Administrative Agent under this Agreement. Notwithstanding the foregoing, if no successor agent has been appointed as the Administrative Agent by the date which is thirty (30) days
following the retiring Administrative Agent’s notice of resignation, the retiring Administrative Agent’s resignation shall nevertheless thereupon become effective and the Lenders shall perform all of the duties of the Administrative Agent
hereunder until such time, if any, as the Required Lenders appoint a successor agent as provided for above. Upon the acceptance of any appointment as the Administrative Agent hereunder by a successor and upon the execution and filing or recording of
such financing statements, or amendments thereto, and such other instruments or notices, as may be necessary or desirable, or as the Required Lenders may request, in order to (a) continue the perfection of the Liens granted or purported to be
granted by the Security Documents or (b) otherwise ensure that Section 6.12 is satisfied, the successor Administrative Agent shall thereupon succeed to and become vested with all the rights, powers, discretion, privileges, and duties of
the retiring Administrative Agent, and the retiring Administrative Agent shall be discharged from its duties and obligations under the Loan Documents. After the retiring Administrative Agent’s resignation hereunder as the Administrative Agent,
the provisions of this Article VIII shall continue in effect for its benefit in respect of any actions taken or omitted to be taken by it while it was acting as the Administrative Agent. 

The Collateral Agent may resign upon the terms set forth in the Intercreditor Agreement. 

Section 8.10 Administrative Agent May File Proofs of Claim. 

In case of the pendency of any receivership, insolvency, liquidation, bankruptcy, reorganization, arrangement, adjustment, composition or
other judicial proceeding relative to any Loan Party, the Administrative Agent (irrespective of whether the principal of any Loan shall then be due and payable as herein expressed or by declaration or otherwise and irrespective of whether the
Administrative Agent shall have made any demand on any Borrower or the Collateral Agent) shall be (to the fullest extent permitted by mandatory provisions of applicable Law) entitled and empowered, by intervention in such proceeding or otherwise:

 (a) to file and prove a claim for the whole amount of the principal and interest owing and unpaid in respect
of the Loans and all other Loan Obligations that are owing and unpaid and to file such other documents as may be necessary or advisable in order to have the claims of the Lenders, the Collateral Agent and the Administrative Agent (including any
claim for the reasonable compensation, expenses, disbursements and advances of the Lenders, the Collateral Agent and the Administrative Agent and their respective agents and counsel and all other amounts due the Lenders, the Collateral Agent

  

 -111- 

 
and the Administrative Agent under Sections 2.09 and 9.04) allowed in such judicial proceeding; and 

(b) to collect and receive any monies or other property payable or deliverable on any such claims and to distribute the
same; 
 and any custodian, curator, receiver, assignee, trustee, liquidator, sequestrator or other similar official in any such judicial
proceeding is hereby authorized by each Lender to make such payments to the Administrative Agent or the Collateral Agent and, in the event that the Administrative Agent shall consent to the making of such payments directly to the Lenders, to pay to
the Administrative Agent or the Collateral Agent any amount due for the reasonable compensation, expenses, disbursements and advances of the Administrative Agent and their respective agents and counsel, and any other amounts due the Administrative
Agent or the Collateral Agent under Sections 2.09 and 9.04. 
 Nothing contained herein shall be deemed to authorize the
Administrative Agent to authorize or consent to or accept or adopt on behalf of any Lender any plan of reorganization, arrangement, adjustment or composition affecting the Obligations or the rights of any Lender or to authorize the Administrative
Agent to vote in respect of the claim of any Lender in any such proceeding. 
 Section 8.11 Collateral and Guaranty
Matters. 
 The Lenders irrevocably agree: 

(a) that any Lien on any property granted to or held by the Administrative Agent or the Collateral Agent under any Loan Document shall be
automatically released (i) upon termination of the Commitments and payment in full of all Loan Obligations (other than contingent indemnification obligations not yet accrued and payable), (ii) at the time the property subject to such Lien
is transferred or to be transferred as part of or in connection with any transfer permitted hereunder or under any other Loan Document to any Person other than a Person required to grant a Lien to the Administrative Agent or the Collateral Agent
under the Loan Documents (or, if such transferee is a Person required to grant a Lien to the Administrative Agent or the Collateral Agent on such asset, at the option of the applicable Loan Party, such Lien on such asset may still be released in
connection with the transfer so long as (i) the transferee grants a new Lien to the Administrative Agent or Collateral Agent on such asset substantially concurrently with the transfer of such asset, (ii) the transfer is between parties
organized under the laws of different jurisdictions and at least one of such parties is a Foreign Subsidiary and (iii) the priority of the new Lien is the same as that of the original Lien), (iii) subject to Section 9.01, if the
release of such Lien is approved, authorized or ratified in writing by the Required Lenders, (iv) if the property subject to such Lien is owned by a Guarantor, upon release of such Guarantor from its obligations under its Guaranty pursuant to
clause (c) below or (v) upon the terms of the Security Documents or the Intercreditor Agreement; 
  

 -112- 

 (b) To release or subordinate any Lien on any property granted to or held by the
Administrative Agent or the Collateral Agent under any Loan Document to the holder of any Lien on such property that is permitted by clause (13) of the definition of Permitted Liens; and 

(c) That any Guarantor shall be automatically released from its obligations under the Guaranty if such Person ceases to be a Restricted
Subsidiary or becomes an Excluded Subsidiary as a result of a transaction or designation permitted hereunder; provided that no such release shall occur if such Guarantor continues to be a guarantor in respect of the Senior Credit Facilities
Obligations. 
 Upon request by the Administrative Agent or the Collateral Agent at any time, the Required Lenders will confirm
in writing the Administrative Agent’s or the Collateral Agent’s authority to release or subordinate its interest in particular types or items of property, or to release any Guarantor from its obligations under the Guaranty pursuant to this
Section 8.11. In each case as specified in this Section 8.11, the Administrative Agent or the Collateral Agent will (and each Lender irrevocably authorizes the Administrative Agent and the Collateral Agent to), at the Borrower’s
expense, execute and deliver to the applicable Loan Party such documents as the Borrower may reasonably request to evidence the release or subordination of such item of Collateral from the assignment and security interest granted under the Security
Documents, or to evidence the release of such Guarantor from its obligations under the Guaranty, in each case in accordance with the terms of the Loan Documents and this Section 8.11. 

Section 8.12 Arranger. 

The Arranger shall not have any obligation, liability, responsibility or duty under this Agreement. Without limiting the foregoing, none
of the Arranger, the Lenders or other Persons so identified shall have or be deemed to have any fiduciary relationship with any Lender. Each Lender acknowledges that it has not relied, and will not rely, on any of the Lenders or other Persons so
identified in deciding to enter into this Agreement or in taking or not taking action hereunder. 
 Section 8.13 Appointment
of Supplemental Agents. 
 (a) It is the purpose of this Agreement and the other Loan Documents that there shall be no
violation of any Law of any jurisdiction denying or restricting the right of banking corporations or associations to transact business as agent or trustee in such jurisdiction. It is recognized that in case of litigation under this Agreement or any
of the other Loan Documents, and in particular in case of the enforcement of any of the Loan Documents, or in case the Administrative Agent or the Collateral Agent deems that by reason of any present or future Law of any jurisdiction it may not
exercise any of the rights, powers or remedies granted herein or in any of the other Loan Documents or take any other action which may be desirable or necessary in connection therewith, the Administrative Agent and the Collateral Agent are hereby
authorized to appoint an additional individual or institution selected by the Administrative Agent or the Collateral Agent in its sole discretion as a separate trustee, co-trustee, administrative agent, collateral agent, administrative sub-agent or
administrative co-agent (any such additional 
  

 -113- 

 
individual or institution being referred to herein individually as a “Supplemental Agent” and collectively as “Supplemental Agents”). 

(b) In the event that the Collateral Agent appoints a Supplemental Agent with respect to any Collateral, (i) each and every right,
power, privilege or duty expressed or intended by this Agreement or any of the other Loan Documents to be exercised by or vested in or conveyed to the Collateral Agent with respect to such Collateral shall be exercisable by and vest in such
Supplemental Agent to the extent, and only to the extent, necessary to enable such Supplemental Agent to exercise such rights, powers and privileges with respect to such Collateral and to perform such duties with respect to such Collateral, and
every covenant and obligation contained in the Loan Documents and necessary to the exercise or performance thereof by such Supplemental Agent shall run to and be enforceable by either the Collateral Agent or such Supplemental Agent, and
(ii) the provisions of this Article VIII and of Sections 9.04 and 9.05 that refer to the Administrative Agent shall inure to the benefit of such Supplemental Agent and all references therein to the Collateral Agent shall be deemed to be
references to the Collateral Agent and/or such Supplemental Agent, as the context may require. 
 (c) Should any instrument in
writing from any Loan Party be required by any Supplemental Agent so appointed by the Administrative Agent or the Collateral Agent for more fully and certainly vesting in and confirming to him or it such rights, powers, privileges and duties, such
Loan Party shall execute, acknowledge and deliver any and all such instruments promptly upon request by the Administrative Agent or the Collateral Agent. In case any Supplemental Agent, or a successor thereto, shall die, become incapable of acting,
resign or be removed, all the rights, powers, privileges and duties of such Supplemental Agent, to the extent permitted by Law, shall vest in and be exercised by the Administrative Agent until the appointment of a new Supplemental Agent. 

ARTICLE IX. 

Miscellaneous 

Section 9.01 Amendments, Etc. 

Except as otherwise set forth in this Agreement, no amendment or waiver of any provision of this Agreement, any other Loan Document or
the Intercreditor Agreement, and no consent to any departure by any Loan Party therefrom, shall be effective unless in writing signed by Administrative Agent (with the consent of the Required Lenders) and such Loan Party and each such waiver or
consent shall be effective only in the specific instance and for the specific purpose for which given; provided that, no such amendment, waiver or consent shall: 

(a) extend or increase the Commitment of any Lender without the written consent of each Lender holding such Commitment (it being
understood that a waiver of any condition precedent or of any Default, mandatory prepayment or mandatory reduction of the Commitments shall not constitute an extension or increase of any Commitment of any Lender); 

 

 -114- 

 (b) postpone any date scheduled for, or reduce or forgive the amount of, any payment of
principal or interest under Section 2.07 or 2.08 without the written consent of each Lender holding the applicable Loan Obligation (it being understood that the waiver of (or amendment to the terms of) any mandatory prepayment of the Loans
shall not constitute a postponement of any date scheduled for the payment of principal or interest; 
 reduce or forgive the principal of, or
the rate of interest specified herein on, any Loan, or (subject to clause (iii) of the second proviso to this Section 9.01) any fees or other amounts payable hereunder or under any other Loan Document (or change the timing of payments of
such fees or other amounts) without the written consent of each Lender holding such Loan, or to whom such fee or other amount is owed; provided that, only the consent of the Required Lenders shall be necessary to amend the definition of
“Default Rate” or to waive any obligation of the Borrowers to pay interest at the Default Rate; 
 (c) change any
provision of this Section 9.01, the definition of “Required Lenders” or “Pro Rata Share” or Section 2.06, 2.12(a), 2.13 or 7.03 without the written consent of each Lender; 

(d) other than in connection with a transaction permitted under Section 6.11, release all or substantially all of the Collateral in
any transaction or series of related transactions, without the written consent of each Lender; 
 (e) other than in connection
with a transaction permitted under Section 6.11, release all or substantially all of the aggregate value of the Guarantees, without the written consent of each Lender; 

and provided further that (i) no amendment, waiver or consent shall, unless in writing and signed by the Administrative Agent or the
Collateral Agent, as applicable, in addition to the Lenders required above, affect the rights or duties of, or any fees or other amounts payable to, the Administrative Agent or the Collateral Agent, as applicable, under this Agreement or any other
Loan Document and (ii) Section 9.07(h) may not be amended, waived or otherwise modified without the consent of each Granting Lender all or any part of whose Loans are being funded by an SPC at the time of such amendment, waiver or other
modification. Notwithstanding anything to the contrary herein, no Defaulting Lender shall have any right to approve or disapprove any amendment, waiver or consent hereunder, except that the Commitment of such Lender may not be increased or extended
without the consent of such Lender (it being understood that any Commitments or Loans held or deemed held by any Defaulting Lender shall be excluded for a vote of the Lenders hereunder requiring any consent of the Lenders). 

Notwithstanding the foregoing, this Agreement may be amended (or amended and restated) with the written consent of the Required Lenders,
the Administrative Agent and the Borrowers (a) to add one or more additional credit facilities to this Agreement and to permit the extensions of credit from time to time outstanding thereunder and the accrued interest and fees in respect
thereof to share ratably in the benefits of this Agreement and the other Loan Documents with the Loans and the accrued interest and fees in respect thereof and (b) to include 

 

 -115- 

 
appropriately the Lenders holding such credit facilities in any determination of the Required Lenders. 

Notwithstanding anything to the contrary contained in Section 9.01, guarantees, collateral security documents and related documents
executed by Foreign Subsidiaries in connection with this Agreement may be in a form reasonably determined by the Collateral Agent and may be, together with this Agreement, amended and waived with the consent of the Collateral Agent at the request of
Nielsen without the need to obtain the consent of any other Lender if such amendment or waiver is delivered in order (i) to comply with the local Law or advice of local counsel, (ii) to cure ambiguities or defects or (iii) to cause
such guarantee, collateral security document or other document to be consistent with this Agreement and the other Loan Documents. 

Section 9.02 Notices and Other Communications; Facsimile Copies. 

(a) General. Unless otherwise expressly provided herein, all notices and other communications provided for hereunder or under any
other Loan Document shall be in writing (including by facsimile transmission). All such written notices shall be mailed, faxed or delivered to the applicable address, facsimile number or electronic mail address, and all notices and other
communications expressly permitted hereunder to be given by telephone shall be made to the applicable telephone number, as follows: 

(i) if to the Borrower or the Administrative Agent or the Collateral Agent, to the address, facsimile number, electronic
mail address or telephone number specified for such Person on Schedule 9.02 or to such other address, facsimile number, electronic mail address or telephone number as shall be designated by such party in a notice to the other parties; and

 (ii) if to any other Lender, to the address, facsimile number, electronic mail address or telephone number
specified in its Administrative Questionnaire or to such other address, facsimile number, electronic mail address or telephone number as shall be designated by such party in a notice to the Borrower and the Administrative Agent or the Collateral
Agent. 
 All such notices and other communications shall be deemed to be given or made upon the earlier to occur of (i) actual receipt by
the relevant party hereto and (ii) (A) if delivered by hand or by courier, when signed for by or on behalf of the relevant party hereto; (B) if delivered by mail, four (4) Business Days after deposit in the mails, postage
prepaid; (C) if delivered by facsimile, when sent and receipt has been confirmed by telephone; and (D) if delivered by electronic mail (which form of delivery is subject to the provisions of Section 9.02(c)), when delivered;
provided that notices and other communications to the Administrative Agent and the Collateral Agent pursuant to Article II shall not be effective until actually received by such Person. In no event shall a voice mail message be effective as a
notice, communication or confirmation hereunder. 
  

 -116- 

 (b) Effectiveness of Facsimile Documents and Signatures. Loan Documents may be
transmitted and/or signed by facsimile. The effectiveness of any such documents and signatures shall, subject to applicable Law, have the same force and effect as manually signed originals and shall be binding on all Loan Parties, the Administrative
Agent and the Lenders. 
 (c) Reliance by Agents and Lenders. The Administrative Agent, the Collateral Agent and the
Lenders shall be entitled to rely and act upon any notices (including telephonic Committed Loan Notices) purportedly given by or on behalf of any Borrower even if (i) such notices were not made in a manner specified herein, were incomplete or
were not preceded or followed by any other form of notice specified herein, or (ii) the terms thereof, as understood by the recipient, varied from any confirmation thereof. The Borrower shall indemnify each Agent-Related Person and each Lender
from all losses, costs, expenses and liabilities resulting from the reliance by such Person on each notice purportedly given by or on behalf of any Borrower in the absence of gross negligence or willful misconduct. All telephonic notices to the
Administrative Agent or Collateral Agent may be recorded by the Administrative Agent or the Collateral Agent, and each of the parties hereto hereby consents to such recording. 

(d) Electronic Communications. 

(i) Notices and other communications to Lenders hereunder may be delivered or furnished by electronic communication
(including e-mail and internet or intranet websites, including IntraLinks/IntraAgency, SyndTrak or another relevant website or other information platform (the “Platform”)) pursuant to procedures approved by Administrative Agent,
provided that the foregoing shall not apply to notices to any Lender pursuant to Article II if such Lender has notified Administrative Agent that it is incapable of receiving notices under such Section by electronic communication.
Administrative Agent or Borrower may, in its discretion, agree to accept notices and other communications to it hereunder by electronic communications pursuant to procedures approved by it, provided that approval of such procedures may be
limited to particular notices or communications. Unless Administrative Agent otherwise prescribes, (i) notices and other communications sent to an e-mail address shall be deemed received upon the sender’s receipt of an acknowledgement from
the intended recipient (such as by the “return receipt requested” function, as available, return e-mail or other written acknowledgement), provided that if such notice or other communication is not sent during the normal business
hours of the recipient, such notice or communication shall be deemed to have been sent at the opening of business on the next Business Day for the recipient, and (ii) notices or communications posted to an internet or intranet website shall be
deemed received upon the deemed receipt by the intended recipient at its e-mail address as described in the foregoing clause (i) of notification that such notice or communication is available and identifying the website address therefor.

 (ii) Each Loan Party understands that the distribution of material through an electronic medium is not
necessarily secure and that there are confidentiality and other risks associated with such distribution and agrees and assumes the risks associated with such electronic distribution, except to the extent caused by the willful misconduct or

  

 -117- 

 
gross negligence of Administrative Agent, as determined by a final, non-appealable judgment of a court of competent jurisdiction. 

(iii) The Platform and any Approved Electronic Communications are provided “as is” and “as available”.
No Agent-Related Person warrant the accuracy, adequacy, or completeness of the Approved Electronic Communications or the Platform and each expressly disclaims liability for errors or omissions in the Platform and the Approved Electronic
Communications. No warranty of any kind, express, implied or statutory, including any warranty of merchantability, fitness for a particular purpose, non-infringement of third party rights or freedom from viruses or other code defects is made by any
Agent-Related Person in connection with the Platform or the Approved Electronic Communications. 
 (iv) Each Loan
Party, each Lender, and each of the Administrative Agent and the Collateral Agent agrees that Administrative Agent may, but shall not be obligated to, store any Approved Electronic Communications on the Platform in accordance with Administrative
Agent’s customary document retention procedures and policies. 
 (v) Any notice of Default or Event of
Default may be provided by telephone if confirmed promptly thereafter by delivery of written notice thereof. 
 Section 9.03
No Waiver; Cumulative Remedies. 
 No failure by any Lender or the Administrative Agent or the Collateral Agent to
exercise, and no delay by any such Person in exercising, any right, remedy, power or privilege hereunder or under any other Loan Document shall operate as a waiver thereof; nor shall any single or partial exercise of any right, remedy, power or
privilege hereunder preclude any other or further exercise thereof or the exercise of any other right, remedy, power or privilege. The rights, remedies, powers and privileges herein provided, and provided under each other Loan Document, are
cumulative and not exclusive of any rights, remedies, powers and privileges provided by Law. 
 Section 9.04 Attorney Costs
and Expenses. 
 Whether or not the transactions contemplate hereby are consummated, the Borrower agrees (a) to pay or
reimburse the Administrative Agent, the Collateral Agent, the Arranger and the Lenders party hereto on the date hereof (the “Initial Lenders”) for all reasonable out-of-pocket costs and expenses incurred in connection with the
preparation, negotiation, syndication and execution of this Agreement and the other Loan Documents, and any amendment, waiver, consent or other modification of the provisions hereof and thereof (whether or not the transactions contemplated thereby
are consummated), and the consummation and administration of the transactions contemplated hereby and thereby, including all Attorney Costs of Weil, Gotshal & Manges LLP, and (b) to pay or reimburse the Administrative Agent, the
Collateral Agent, the Arranger and each Lender for all out-of-pocket costs and expenses incurred in connection with the enforcement (whether through negotiations, legal proceedings or otherwise)

  

 -118- 

 
of any rights or remedies under this Agreement or the other Loan Documents (including all such costs and expenses incurred during any legal proceeding, including any proceeding under any Debtor
Relief Law, and including all respective Attorney Costs of counsel to the Administrative Agent, the Collateral Agent and the Initial Lenders). The foregoing costs and expenses shall include all reasonable search, filing, recording and title
insurance charges and fees related thereto, and other (reasonable, in the case of Section 9.04(a)) out-of-pocket expenses incurred by the Administrative Agent and the Initial Lenders. The agreements in this Section 9.04 shall survive the
termination of the Commitments and repayment of all other Obligations. All amounts due under this Section 9.04 shall be paid within ten (10) Business Days of receipt by the Borrower of an invoice relating thereto setting forth such
expenses in reasonable detail. If any Loan Party fails to pay when due any costs, expenses or other amounts payable by it hereunder or under any Loan Document, such amount may be paid on behalf of such Loan Party by the Administrative Agent in its
sole discretion. 
 Section 9.05 Indemnification by the Borrower. 

Whether or not the transactions contemplated hereby are consummated, the Borrower shall indemnify and hold harmless each Agent-Related
Person, the Arranger, each Lender and its respective Affiliates, and directors, partners, officers, employees, counsel, agents, trustees, investment advisors and attorneys-in-fact of each of the foregoing (collectively the
“Indemnitees”) from and against any and all liabilities, obligations, losses, damages, penalties, claims, demands, actions, judgments, suits, costs, expenses and disbursements (including Attorney Costs) of any kind or nature
whatsoever which may at any time be imposed on, incurred by or asserted against any such Indemnitee in any way relating to or arising out of or in connection with (a) the execution, delivery, enforcement, performance or administration of any
Loan Document or any other agreement, letter or instrument delivered in connection with the transactions contemplated thereby or the consummation of the transactions contemplated thereby, (b) any Commitment or Loan or the use or proposed use of
the proceeds therefrom, or (c) any actual or alleged presence or release of Hazardous Materials on or from any property currently or formerly owned or operated by the Loan Parties or any Subsidiary, or any Environmental Liability related in any
way to the Loan Parties or any Subsidiary, or (d) any actual or prospective claim, litigation, investigation or proceeding relating to any of the foregoing, whether based on contract, tort or any other theory (including any investigation of,
preparation for, or defense of any pending or threatened claim, investigation, litigation or proceeding) and regardless of whether any Indemnitee is a party thereto (all the foregoing, collectively, the “Indemnified Liabilities”),
in all cases, whether or not caused by or arising, in whole or in part, out of the negligence of the Indemnitee; provided that such indemnity shall not, as to any Indemnitee, be available to the extent that such liabilities, obligations,
losses, damages, penalties, claims, demands, actions, judgments, suits, costs, expenses or disbursements resulted from the gross negligence or willful misconduct of such Indemnitee or of any affiliate, director, partner, officer or employee of such
Indemnitee, as determined by the final, non-appealable judgment of a court of competent jurisdiction. No Indemnitee shall be liable for any damages arising from the use by others of any information or other materials obtained through IntraLinks or
other similar information transmission systems in connection with this Agreement, nor shall any Indemnitee or the Borrower or any Subsidiary have any liability for any special, punitive, 

 

 -119- 

 
indirect or consequential damages relating to this Agreement or any other Loan Document or arising out of its activities in connection herewith or therewith (whether before or after the Closing
Date). In the case of an investigation, litigation or other proceeding to which the indemnity in this Section 9.05 applies, such indemnity shall be effective whether or not such investigation, litigation or proceeding is brought by any Loan
Party, any Subsidiary of any Loan Party, any Loan Party’s directors, stockholders or creditors or an Indemnitee or any other Person, whether or not any Indemnitee is otherwise a party thereto and whether or not any of the transactions
contemplated hereunder or under any of the other Loan Documents are consummated. All amounts due under this Section 9.05 shall be paid within ten (10) Business Days after demand therefor; provided, however, that such Indemnitee
shall promptly refund such amount to the extent that there is a final, non-appealable judicial or arbitral determination that such Indemnitee was not entitled to indemnification rights with respect to such payment pursuant to the express terms of
this Section 9.05. The agreements in this Section 9.05 shall survive the resignation of the Administrative Agent or the Collateral Agent, the replacement of any Lender, the termination of the Aggregate Commitments and the repayment,
satisfaction or discharge of all the other Loan Obligations. 
 Section 9.06 Payments Set Aside. 

To the extent that any payment by or on behalf of any Borrower is made to the Administrative Agent or any Lender, or the Administrative
Agent or any Lender exercises its right of setoff, and such payment or the proceeds of such setoff or any part thereof is subsequently invalidated, declared to be fraudulent or preferential, set aside or required (including pursuant to any
settlement entered into by such Agent or such Lender in its discretion) to be repaid to a trustee, receiver or any other party, in connection with any proceeding under any Debtor Relief Law or otherwise, then (a) to the extent of such recovery,
the obligation or part thereof originally intended to be satisfied shall, to the fullest extent possible under provisions of applicable Law, be revived and continued in full force and effect as if such payment had not been made or such setoff had
not occurred, and (b) each Lender severally agrees to pay to the Administrative Agent upon demand its applicable share of any amount so recovered from or repaid by the Administrative Agent, plus interest thereon from the date of such demand to
the date such payment is made at a rate per annum equal to the applicable Overnight Rate from time to time in effect. 
 Section
9.07 Successors and Assigns. 
 (a) The provisions of this Agreement shall be binding upon and inure to the benefit of
the parties hereto and their respective successors and assigns permitted hereby, except that no Borrower may assign or otherwise transfer any of its rights or obligations hereunder without the prior written consent of each Lender (except as
permitted by Section 6.11) and no Lender may assign or otherwise transfer any of its rights or obligations hereunder except (i) to an Assignee pursuant to an assignment made in accordance with the provisions of Section 9.07(b) (such
an assignee, an “Eligible Assignee”), (ii) by way of participation in accordance with the provisions of Section 9.07(e), (iii) by way of pledge or assignment of a security interest subject to the restrictions of
Section 9.07(g) or (iv) to an SPC in accordance with the provisions of 
  

 -120- 

 
Section 9.07(h) (and any other attempted assignment or transfer by any party hereto shall be null and void). Nothing in this Agreement, expressed or implied, shall be construed to confer
upon any Person (other than the parties hereto, their respective successors and assigns permitted hereby, Participants to the extent provided in Section 9.07(e) and, to the extent expressly contemplated hereby, the Indemnitees) any legal or
equitable right, remedy or claim under or by reason of this Agreement. 
 (b) (i) Subject to the conditions set forth in
paragraph (b)(ii) below, any Lender may assign to one or more assignees (“Assignees”) all or a portion of its rights and obligations under this Agreement (including all or a portion of its Commitment and the Loans at the time owing
to it) with the prior written consent (such consent not to be unreasonably withheld) of (A) Nielsen, provided that no consent of Nielsen shall be required for an assignment to a Lender, an Affiliate of a Lender, or an Approved Fund and
(B) the Administrative Agent, provided that no consent of the Administrative Agent shall be required for an assignment of all or any portion of a Loan to a Lender, an Affiliate of a Lender or an Approved Fund or if an Event of Default
under Sections 7.01(a)(1), 7.01(a)(2) or 7.01(a)(6) has occurred and is continuing. 
 (ii) Assignments shall be subject to the
following additional conditions: 
 (A) except in the case of an assignment to a Lender, an Affiliate of a Lender
or an Approved Fund or an assignment of the entire remaining amount of the assigning Lender’s Commitment or Loans, the amount of the Commitment or Loans of the assigning Lender subject to each such assignment (determined as of the date the
Assignment and Assumption with respect to such assignment is delivered to the Administrative Agent) shall not be less than $1,000,000, and shall be in increments of $1,000,000 in excess thereof unless each of Nielsen and the Administrative Agent
otherwise consents, provided that such amounts shall be aggregated in respect of each Lender and its Affiliates or Approved Funds, if any; 

(B) the parties to each assignment shall execute and deliver to the Administrative Agent an Assignment and Assumption,
together with a processing and recordation fee of $3,500; (except that no such registration and processing fee shall be payable (y) in connection with an assignment by or to Goldman Sachs Lending Partners LLC or any Affiliate thereof or
(z) in the case of an Assignee which is already a Lender or is an affiliate or Approved Funds of a Lender or a Person under common management with a Lender); and 

(C) the Assignee, if it shall not be a Lender, shall deliver to the Administrative Agent an Administrative Questionnaire.

 (c) Subject to acceptance and recording thereof by the Administrative Agent pursuant to Section 9.07(d), from and after
the effective date specified in each Assignment and Assumption, the Eligible Assignee thereunder shall be a party to this Agreement and, to the extent of the interest assigned by such Assignment and Assumption, have the rights and obligations of a
Lender under this Agreement, and the assigning Lender thereunder shall, to the 
  

 -121- 

 
extent of the interest assigned by such Assignment and Assumption, be released from its obligations under this Agreement (and, in the case of an Assignment and Assumption covering all of the
assigning Lender’s rights and obligations under this Agreement, such Lender shall cease to be a party hereto but shall continue to be entitled to the benefits of Sections 3.01, 3.04, 9.04 and 9.05 with respect to facts and circumstances
occurring prior to the effective date of such assignment). Upon request, and the surrender by the assigning Lender of its Note, the Borrower (at its expense) shall execute and deliver a Note to the assignee Lender. Any assignment or transfer by a
Lender of rights or obligations under this Agreement that does not comply with this clause (c) shall be treated for purposes of this Agreement as a sale by such Lender of a participation in such rights and obligations in accordance with
Section 9.07(e). 
 (d) The Administrative Agent, acting solely for this purpose as an agent of the Borrower, shall
maintain at the Administrative Agent’s Office a copy of each Assignment and Assumption delivered to it and a register for the recordation of the names and addresses of the Lenders, and the Commitments of, and principal amounts (and related
interest amounts) of the Loans owing to, each Lender pursuant to the terms hereof from time to time (the “Register”). The entries in the Register shall be conclusive, absent manifest error, and the Borrower, the Administrative Agent
and the Lenders shall treat each Person whose name is recorded in the Register pursuant to the terms hereof as a Lender hereunder for all purposes of this Agreement, notwithstanding notice to the contrary. The Register shall be available for
inspection by the Borrower, the Administrative Agent and any Lender, at any reasonable time and from time to time upon reasonable prior notice. 

(e) Any Lender may at any time, after consultation with Nielsen, sell participations to any Person (other than a natural person) (each, a
“Participant”) in all or a portion of such Lender’s rights and/or obligations under this Agreement (including all or a portion of its Commitment and/or the Loans owing to it); provided that (i) such Lender’s
obligations under this Agreement shall remain unchanged, (ii) such Lender shall remain solely responsible to the other parties hereto for the performance of such obligations and (iii) the Borrower, the Administrative Agents and the other
Lenders shall continue to deal solely and directly with such Lender in connection with such Lender’s rights and obligations under this Agreement. Any agreement or instrument pursuant to which a Lender sells such a participation shall provide
that such Lender shall retain the sole right to enforce this Agreement and the other Loan Documents and to approve any amendment, modification or waiver of any provision of this Agreement or the other Loan Documents; provided that such
agreement or instrument may provide that such Lender will not, without the consent of the Participant, agree to any amendment, waiver or other modification described in the first proviso to Section 9.01 that requires the affirmative vote of
such Lender. Subject to Section 9.07(f), the Borrower agrees that each Participant shall be entitled to the benefits of Sections 3.01 and 3.04 to the same extent as if it were a Lender and had acquired its interest by assignment pursuant to
Section 9.07(c) but shall not be entitled to recover greater amounts under such Sections than the selling Lender would be entitled to recover. To the extent permitted by applicable Law, each Participant also shall be entitled to the benefits of
Section 9.09 as though it were a Lender; provided that such Participant agrees to be subject to Section 2.13 as though it were a Lender. 
  

 -122- 

 (f) A Participant shall not be entitled to receive any greater payment under
Section 3.01 or 3.04 than the applicable Lender would have been entitled to receive with respect to the participation sold to such Participant, unless the sale of the participation to such Participant is made with Nielsen’s prior written
consent. A Participant shall not be entitled to the benefits of Section 3.01 unless Nielsen is notified of the participation sold to such Participant and such Participant agrees, for the benefit of the Borrower, to comply with Section 3.01
as though it were a Lender. 
 (g) Any Lender may, without the consent of the Borrower or the Administrative Agent, at any time
pledge or assign a security interest in all or any portion of its rights under this Agreement (including under its Note, if any) to secure obligations of such Lender, including any pledge or assignment to secure obligations to a Federal Reserve
Bank; provided that no such pledge or assignment shall release such Lender from any of its obligations hereunder or substitute any such pledgee or assignee for such Lender as a party hereto. 

(h) Notwithstanding anything to the contrary contained herein, any Lender (a “Granting Lender”) may grant to a special
purpose funding vehicle identified as such in writing from time to time by the Granting Lender to the Administrative Agent and the Borrower (an “SPC”) the option to provide all or any part of any Loan that such Granting Lender would
otherwise be obligated to make pursuant to this Agreement; provided that (i) nothing herein shall constitute a commitment by any SPC to fund any Loan, and (ii) if an SPC elects not to exercise such option or otherwise fails to make
all or any part of such Loan, the Granting Lender shall be obligated to make such Loan pursuant to the terms hereof. Each party hereto hereby agrees that (i) neither the grant to any SPC nor the exercise by any SPC of such option shall increase
the costs or expenses or otherwise increase or change the obligations of the Borrower under this Agreement (including its obligations under Section 3.01, or 3.04), (ii) no SPC shall be liable for any indemnity or similar payment obligation
under this Agreement for which a Lender would be liable, and (iii) the Granting Lender shall for all purposes, including the approval of any amendment, waiver or other modification of any provision of any Loan Document, remain the lender of
record hereunder. The making of a Loan by an SPC hereunder shall utilize the Commitment of the Granting Lender to the same extent, and as if, such Loan were made by such Granting Lender. Notwithstanding anything to the contrary contained herein, any
SPC may (i) with notice to, but without prior consent of the Borrower and the Administrative Agent and with the payment of a processing fee of $3,500, assign all or any portion of its right to receive payment with respect to any Loan to the
Granting Lender and (ii) disclose on a confidential basis any non-public information relating to its funding of Loans to any rating agency, commercial paper dealer or provider of any surety or Guarantee or credit or liquidity enhancement to
such SPC. 
 (i) Notwithstanding anything to the contrary contained herein, without the consent of the Borrower or the
Administrative Agent, (1) any Lender may in accordance with applicable Law create a security interest in all or any portion of the Loans owing to it and the Note, if any, held by it and (2) any Lender that is a Fund may create a security
interest in all or any portion of the Loans owing to it and the Note, if any, held by it to the trustee for holders of obligations owed, or securities issued, by such Fund as security for such obligations or securities;

  

 -123- 

 
provided that unless and until such trustee actually becomes a Lender in compliance with the other provisions of this Section 9.07, (i) no such pledge shall release the pledging
Lender from any of its obligations under the Loan Documents and (ii) such trustee shall not be entitled to exercise any of the rights of a Lender under the Loan Documents even though such trustee may have acquired ownership rights with respect
to the pledged interest through foreclosure or otherwise. 
 Section 9.08 Confidentiality. 

Each of the Administrative Agent and the Lenders agrees to maintain the confidentiality of the Information, in accordance with such
Administrative Agent’s and such Lender’s customary procedures for handling confidential information of such nature, except that Information may be disclosed (a) to its Affiliates and its and its Affiliates’ directors, officers,
employees, trustees, investment advisors and agents, including accountants, legal counsel and other advisors (it being understood that the Persons to whom such disclosure is made will be informed of the confidential nature of such Information and
instructed to keep such Information confidential); (b) to the extent requested by any Governmental Authority; (c) to the extent required by applicable Laws or regulations or by any subpoena or similar legal process; (d) to any other
party to this Agreement; (e) subject to an agreement containing provisions substantially the same as those of this Section 9.08 (or as may otherwise be reasonably acceptable to Nielsen), to any pledgee referred to in Section 9.07(g),
Eligible Assignee of or Participant in, or any prospective Eligible Assignee of or Participant in, any of its rights or obligations under this Agreement or to any direct or indirect contractual counterparty (or the professional advisors thereto) to
any swap, derivative transaction relating to the Borrower and its obligations; (f) with the written consent of Nielsen; (g) to the extent such Information becomes publicly available other than as a result of a breach of this
Section 9.08; (h) to any Governmental Authority or examiner (including the National Association of Insurance Commissioners or any other similar organization) regulating any Lender; (i) to any rating agency when required by it (it
being understood that, prior to any such disclosure, such rating agency shall undertake to preserve the confidentiality of any Information relating to Loan Parties and their Subsidiaries received by it from such Lender); or (j) in connection
with the exercise of any remedies hereunder, under any other Loan Document or any action or proceeding relating to this Agreement or any other Loan Document or the enforcement or rights hereunder or thereunder. In addition, the Administrative Agent
and the Lenders may disclose the existence of this Agreement and publicly available information about this Agreement to market data collectors, similar service providers to the lending industry, and service providers to the Administrative Agent and
the Lenders in connection with the administration and management of this Agreement, the other Loan Documents, the Commitments, and the Borrowing. For the purposes of this Section 9.08, “Information” means all information
received from the Loan Parties relating to any Loan Party or any Subsidiary or its business, other than any such information that is publicly available to the Administrative Agent or any Lender prior to disclosure by any Loan Party other than as a
result of a breach of this Section 9.08; provided that, in the case of information received from a Loan Party after the date hereof, such information is clearly identified at the time of delivery as confidential or is delivered pursuant
to Section 6.01 hereof. 
  

 -124- 

 Section 9.09 Setoff. 

In addition to any rights and remedies of the Lenders provided by Law, upon the occurrence and during the continuance of any Event of
Default, each Lender and its Affiliates (and the Collateral Agent, in respect of any unpaid fees, costs and expenses payable hereunder) is authorized at any time and from time to time, without prior notice to the Borrower, any such notice being
waived by the Borrower (on its own behalf and on behalf of each Loan Party and each of its Subsidiaries) to the fullest extent permitted by applicable Law, to set off and apply any and all deposits (general or special, time or demand, provisional or
final) at any time held by, and other Indebtedness at any time owing by, such Lender and its Affiliates or the Collateral Agent to or for the credit or the account of the respective Loan Parties and their Subsidiaries against any and all Obligations
owing to such Lender and its Affiliates or the Collateral Agent hereunder or under any other Loan Document, now or hereafter existing, irrespective of whether or not such Agent or such Lender or Affiliate shall have made demand under this Agreement
or any other Loan Document and although such Obligations may be contingent or unmatured or denominated in a currency different from that of the applicable deposit or Indebtedness. Each Lender agrees promptly to notify the Borrower and the
Administrative Agent after any such set off and application made by such Lender; provided, that the failure to give such notice shall not affect the validity of such setoff and application. The rights of the Administrative Agent, the
Collateral Agent and each Lender under this Section 9.09 are in addition to other rights and remedies (including other rights of setoff) that the Administrative Agent, the Collateral Agent and such Lender may have. 

Section 9.10 Interest Rate Limitation. 

Notwithstanding anything to the contrary contained in any Loan Document, the interest paid or agreed to be paid under the Loan Documents
shall not exceed the maximum rate of non-usurious interest permitted by applicable Law (the “Maximum Rate”). If the Administrative Agent or any Lender shall receive interest in an amount that exceeds the Maximum Rate, the excess
interest shall be applied to the principal of the Loans or, if it exceeds such unpaid principal, refunded to the applicable Borrower. In determining whether the interest contracted for, charged, or received by an Agent or a Lender exceeds the
Maximum Rate, such Person may, to the extent permitted by applicable Law, (a) characterize any payment that is not principal as an expense, fee, or premium rather than interest, (b) exclude voluntary prepayments and the effects thereof,
and (c) amortize, prorate, allocate, and spread in equal or unequal parts the total amount of interest throughout the contemplated term of the Obligations hereunder. 

Section 9.11 Counterparts. 

This Agreement and each other Loan Document may be executed in one or more counterparts, each of which shall be deemed an original, but
all of which together shall constitute one and the same instrument. Delivery by telecopier of an executed counterpart of a signature page to this Agreement and each other Loan Document shall be effective as delivery of an original executed
counterpart of this Agreement and such other Loan Document. The Agents may also require that any such documents and signatures delivered by telecopier be confirmed by 

 

 -125- 

 
a manually signed original thereof; provided that the failure to request or deliver the same shall not limit the effectiveness of any document or signature delivered by telecopier.

 Section 9.12 Integration. 

This Agreement, together with the other Loan Documents, comprises the complete and integrated agreement of the parties on the subject
matter hereof and thereof and supersedes all prior agreements, written or oral, on such subject matter. In the event of any conflict between the provisions of this Agreement and those of any other Loan Document (other than any Loan Documents
expressly governed by the laws of The Netherlands), the provisions of this Agreement shall control; provided that the inclusion of supplemental rights or remedies in favor of the Administrative Agent or the Lenders in any other Loan Document
shall not be deemed a conflict with this Agreement. Each Loan Document was drafted with the joint participation of the respective parties thereto and shall be construed neither against nor in favor of any party, but rather in accordance with the
fair meaning thereof. 
 Section 9.13 Severability. 

If any provision of this Agreement or the other Loan Documents is held to be illegal, invalid or unenforceable, the legality, validity
and enforceability of the remaining provisions of this Agreement and the other Loan Documents shall not be affected or impaired thereby. The invalidity of a provision in a particular jurisdiction shall not invalidate or render unenforceable such
provision in any other jurisdiction. 
 Section 9.14 GOVERNING LAW. 

THIS AGREEMENT AND EACH OTHER LOAN DOCUMENT (OTHER THAN ANY LOAN DOCUMENTS EXPRESSLY GOVERNED BY THE LAWS OF THE NETHERLANDS) SHALL BE
GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAW OF THE STATE OF NEW YORK. 
 (a) ANY LEGAL ACTION OR PROCEEDING ARISING
UNDER ANY LOAN DOCUMENT OR IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE DEALINGS OF THE PARTIES HERETO OR ANY OF THEM WITH RESPECT TO ANY LOAN DOCUMENT, OR THE TRANSACTIONS RELATED THERETO, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER
ARISING, MAY BE BROUGHT IN THE COURTS OF THE STATE OF NEW YORK SITTING IN NEW YORK CITY OR OF THE UNITED STATES FOR THE SOUTHERN DISTRICT OF SUCH STATE, AND BY EXECUTION AND DELIVERY OF THIS AGREEMENT, EACH LOAN PARTY, EACH AGENT AND EACH LENDER
CONSENTS, FOR ITSELF AND IN RESPECT OF ITS PROPERTY, TO THE NON-EXCLUSIVE JURISDICTION OF THOSE COURTS. EACH LOAN PARTY, EACH AGENT AND EACH LENDER IRREVOCABLY WAIVES ANY OBJECTION, INCLUDING ANY OBJECTION TO THE LAYING OF VENUE OR BASED ON THE
GROUNDS OF FORUM NON CONVENIENS, WHICH IT MAY NOW OR HEREAFTER HAVE TO THE BRINGING OF ANY ACTION OR 
  

 -126- 

 
PROCEEDING IN SUCH JURISDICTION IN RESPECT OF ANY LOAN DOCUMENT OR OTHER DOCUMENT RELATED THERETO. EACH PARTY HERETO IRREVOCABLY CONSENTS TO SERVICE OF PROCESS IN ANY ACTION OR PROCEEDING ARISING
OUT OF OR RELATING TO ANY LOAN DOCUMENTS IN THE MANNER PROVIDED FOR NOTICES (OTHER THAN TELECOPIER) IN SECTION 9.02. NOTHING IN THIS AGREEMENT OR ANY OTHER LOAN DOCUMENT WILL AFFECT THE RIGHT OF ANY PARTY HERETO TO SERVE PROCESS IN ANY OTHER MANNER
PERMITTED BY APPLICABLE LAW. 
 Section 9.15 WAIVER OF RIGHT TO TRIAL BY JURY. 

EACH PARTY TO THIS AGREEMENT HEREBY EXPRESSLY WAIVES ANY RIGHT TO TRIAL BY JURY OF ANY CLAIM, DEMAND, ACTION OR CAUSE OF ACTION ARISING
UNDER ANY LOAN DOCUMENT OR IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE DEALINGS OF THE PARTIES HERETO OR ANY OF THEM WITH RESPECT TO ANY LOAN DOCUMENT, OR THE TRANSACTIONS RELATED THERETO, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER
ARISING, AND WHETHER FOUNDED IN CONTRACT OR TORT OR OTHERWISE; AND EACH PARTY HEREBY AGREES AND CONSENTS THAT ANY SUCH CLAIM, DEMAND, ACTION OR CAUSE OF ACTION SHALL BE DECIDED BY COURT TRIAL WITHOUT A JURY, AND THAT ANY PARTY TO THIS AGREEMENT MAY
FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SECTION 9.15 WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF THE SIGNATORIES HERETO TO THE WAIVER OF THEIR RIGHT TO TRIAL BY JURY. 

Section 9.16 Binding Effect. 

This Agreement shall become effective when it shall have been executed by the Loan Parties and the Administrative Agent shall have been
notified by each Lender that each such Lender has executed it and thereafter shall be binding upon and inure to the benefit of the Loan Parties, the Administrative Agent and each Lender and their respective successors and assigns, in each case in
accordance with Section 9.07 (if applicable) and except that no Loan Party shall have the right to assign its rights hereunder or any interest herein without the prior written consent of the Lenders except as permitted by Section 6.11.

 Section 9.17 Judgment Currency. 

If, for the purposes of obtaining judgment in any court, it is necessary to convert a sum due hereunder or any other Loan Document in one
currency into another currency, the rate of exchange used shall be that at which in accordance with normal banking procedures the Administrative Agent could purchase the first currency with such other currency on the Business Day preceding that on
which final judgment is given. The obligation of each Borrower in respect of any such sum due from it to the Administrative Agent, the Collateral Agent or the Lenders hereunder or under the other Loan Documents shall, notwithstanding any judgment in
a currency (the “Judgment Currency”) other than that in which such sum is denominated in 
  

 -127- 

 
accordance with the applicable provisions of this Agreement (the “Agreement Currency”), be discharged only to the extent that on the Business Day following receipt by the
Administrative Agent or the Collateral Agent of any sum adjudged to be so due in the Judgment Currency, the Administrative Agent or the Collateral Agent may in accordance with normal banking procedures purchase the Agreement Currency with the
Judgment Currency. If the amount of the Agreement Currency so purchased is less than the sum originally due to the Administrative Agent or the Collateral Agent from the Borrower in the Agreement Currency, each Borrower agrees, as a separate
obligation and notwithstanding any such judgment, to indemnify the Administrative Agent or the Collateral Agent or the Person to whom such obligation was owing against such loss. If the amount of the Agreement Currency so purchased is greater than
the sum originally due to the Administrative Agent or the Collateral Agent in such currency, the Administrative Agent or the Collateral Agent agrees to return the amount of any excess to the applicable Borrower (or to any other Person who may be
entitled thereto under applicable Law). 
 Section 9.18 Lender Action. 

Each Lender agrees that it shall not take or institute any actions or proceedings, judicial or otherwise, for any right or remedy against
any Loan Party or any other obligor under any of the Loan Documents (including the exercise of any right of setoff, rights on account of any banker’s lien or similar claim or other rights of self-help), or institute any actions or proceedings,
or otherwise commence any remedial procedures, with respect to any Collateral or any other property of any such Loan Party, without the prior written consent of the Administrative Agent. The provision of this Section 9.18 are for the sole
benefit of the Lenders and shall not afford any right to, or constitute a defense available to, any Loan Party. 
 Section 9.19
USA Patriot Act. 
 Each Lender that is subject to the USA Patriot Act and the Administrative Agent (for itself and not
on behalf of any Lender) hereby notifies the Borrower that pursuant to the requirements of the USA Patriot Act, it is required to obtain, verify and record information that identifies the Borrower, which information includes the name, address and
tax identification number of each Borrower and other information regarding such Borrower that will allow such Lender or the Administrative Agent, as applicable, to identify such Borrower in accordance with the USA Patriot Act. This notice is given
in accordance with the requirements of the USA Patriot Act and is effective as to the Lenders and the Administrative Agent. 

Section 9.20 No Fiduciary Duty. 

The Administrative Agent, the Collateral Agent, each Lender, the Arranger and their Affiliates (collectively, solely for purposes of this
paragraph, the “Lenders”), may have economic interests that conflict with those of Borrower, its stockholders and/or its affiliates. Borrower agrees that nothing in the Loan Documents or otherwise will be deemed to create an
advisory, fiduciary or agency relationship or fiduciary or other implied duty between any Lender, on the one hand, and Borrower, its stockholders or its affiliates, on the other. The Loan Parties acknowledge and agree that (i) the transactions
contemplated by the Loan Documents (including 
  

 -128- 

 
the exercise of rights and remedies hereunder and thereunder) are arm’s-length commercial transactions between the Lenders, on the one hand, and Borrower, on the other, and (ii) in
connection therewith and with the process leading thereto, (x) no Lender has assumed an advisory or fiduciary responsibility in favor of Borrower, its stockholders or its affiliates with respect to the transactions contemplated hereby (or the
exercise of rights or remedies with respect thereto) or the process leading thereto (irrespective of whether any Lender has advised, is currently advising or will advise Borrower, its stockholders or its Affiliates on other matters) or any other
obligation to Borrower except the obligations expressly set forth in the Loan Documents and (y) each Lender is acting solely as principal and not as the agent or fiduciary of Borrower, its management, stockholders, creditors or any other
Person. Borrower acknowledges and agrees that Borrower has consulted its own legal and financial advisors to the extent it deemed appropriate and that it is responsible for making its own independent judgment with respect to such transactions and
the process leading thereto. Borrower agrees that it will not claim that any Lender has rendered advisory services of any nature or respect, or owes a fiduciary or similar duty to Borrower, in connection with such transaction or the process leading
thereto. 
 ARTICLE X. 

Guarantee 

Section 10.01 The Guarantee. 

Each Guarantor hereby jointly and severally with the other Guarantors guarantees, as a primary obligor and not as a surety to each
Secured Party and their respective successors and assigns, the prompt payment in full when due (whether at stated maturity, by required prepayment, declaration, demand, by acceleration or otherwise) of the principal of and interest (including any
interest, fees, costs or charges that would accrue but for the provisions of (i) the Title 11 of the United States Code after any bankruptcy or insolvency petition under Title 11 of the United States Code and (ii) any other Debtor Relief
Laws) on the Loans made by the Lenders to, and the Loans held by each Lender of, any Borrower (other than such Guarantor), and all other Loan Obligations from time to time owing to the Secured Parties by any Loan Party under any Loan Document, in
each case strictly in accordance with the terms thereof (such obligations being herein collectively called the “Guaranteed Obligations”). The Guarantors hereby jointly and severally agree that if the Borrower or other Guarantor(s)
shall fail to pay in full when due (whether at stated maturity, by acceleration or otherwise) any of the Guaranteed Obligations, the Guarantors will promptly pay the same in cash, without any demand or notice whatsoever, and that in the case of any
extension of time of payment or renewal of any of the Guaranteed Obligations, the same will be promptly paid in full when due (whether at extended maturity, by acceleration or otherwise) in accordance with the terms of such extension or renewal.

 Section 10.02 Obligations Unconditional. 

The obligations of the Guarantors under Section 10.01 shall constitute a guaranty of payment and to the fullest extent permitted by
applicable Law, are absolute, irrevocable and unconditional, joint and several, irrespective of the value, genuineness, validity, regularity or 

 

 -129- 

 
enforceability of the Guaranteed Obligations of the Borrower under this Agreement, the Notes, if any, or any other agreement or instrument referred to herein or therein, or any substitution,
release or exchange of any other guarantee of or security for any of the Guaranteed Obligations, and, irrespective of any other circumstance whatsoever that might otherwise constitute a legal or equitable discharge or defense of a surety or
Guarantor (except for payment in full). Without limiting the generality of the foregoing, it is agreed that the occurrence of any one or more of the following shall not alter or impair the liability of the Guarantors hereunder which shall remain
absolute, irrevocable and unconditional under any and all circumstances as described above: 
 (i) at any time or
from time to time, without notice to the Guarantors, the time for any performance of or compliance with any of the Guaranteed Obligations shall be extended, or such performance or compliance shall be waived; 

(ii) any of the acts mentioned in any of the provisions of this Agreement or the Notes, if any, or any other agreement or
instrument referred to herein or therein shall be done or omitted; 
 (iii) the maturity of any of the Guaranteed
Obligations shall be accelerated, or any of the Guaranteed Obligations shall be amended in any respect, or any right under the Loan Documents or any other agreement or instrument referred to herein or therein shall be amended or waived in any
respect or any other guarantee of any of the Guaranteed Obligations or any security therefor shall be released or exchanged in whole or in part or otherwise dealt with; 

(iv) any Lien or security interest granted to, or in favor of, any Lender or Agent as security for any of the Guaranteed
Obligations shall fail to be perfected; or 
 (v) the release of any other Guarantor pursuant to
Section 10.09. 
 The Guarantors hereby expressly waive diligence, presentment, demand of payment, protest and all notices
whatsoever, and any requirement that any Secured Party exhaust any right, power or remedy or proceed against the Borrower under this Agreement or the Notes, if any, or any other agreement or instrument referred to herein or therein, or against any
other person under any other guarantee of, or security for, any of the Guaranteed Obligations. The Guarantors waive any and all notice of the creation, renewal, extension, waiver, termination or accrual of any of the Guaranteed Obligations and
notice of or proof of reliance by any Secured Party upon this Guarantee or acceptance of this Guarantee, and the Guaranteed Obligations, and any of them, shall conclusively be deemed to have been created, contracted or incurred in reliance upon this
Guarantee, and all dealings between the Borrower and the Secured Parties shall likewise be conclusively presumed to have been had or consummated in reliance upon this Guarantee. This Guarantee shall be construed as a continuing, absolute,
irrevocable and unconditional guarantee of payment without regard to any right of offset with respect to the Guaranteed Obligations at any time or from time to time held by Secured Parties, and the obligations and liabilities of the Guarantors
hereunder shall not be conditioned or contingent upon the pursuit by the Secured Parties or any other person at any time of any right or remedy against the Borrower or against 

 

 -130- 

 
any other person which may be or become liable in respect of all or any part of the Guaranteed Obligations or against any collateral security or guarantee therefor or right of offset with respect
thereto. This Guarantee shall remain in full force and effect and be binding in accordance with and to the extent of its terms upon the Guarantors and the successors and assigns thereof, and shall inure to the benefit of the Lenders, and their
respective successors and assigns, notwithstanding that from time to time during the term of this Agreement there may be no Guaranteed Obligations outstanding. 

Section 10.03 Reinstatement. 

The obligations of the Guarantors under this Article X shall be automatically reinstated if and to the extent that for any reason any
payment by or on behalf of the Borrower or other Loan Party in respect of the Guaranteed Obligations is rescinded or must be otherwise restored by any holder of any of the Guaranteed Obligations, whether as a result of any proceedings in bankruptcy
or reorganization or otherwise. 
 Section 10.04 Subrogation; Subordination. 

Each Guarantor hereby agrees that until the payment and satisfaction in full in cash of all Guaranteed Obligations and the expiration and
termination of the Commitments of the Lenders under this Agreement it shall waive any claim and shall not exercise any right or remedy, direct or indirect, arising by reason of any performance by it of its guarantee in Section 10.01, whether by
subrogation or otherwise, against any Borrower or any other Guarantor of any of the Guaranteed Obligations or any security for any of the Guaranteed Obligations. 

Section 10.05 Remedies. 

The Guarantors jointly and severally agree that, as between the Guarantors and the Lenders, the obligations of the Borrower under this
Agreement and the Notes, if any, may be declared to be forthwith due and payable as provided in Section 7.02(a) (and shall be deemed to have become automatically due and payable in the circumstances provided in Section 7.02(a)) for
purposes of Section 10.01, notwithstanding any stay, injunction or other prohibition preventing such declaration (or such obligations from becoming automatically due and payable) as against the Borrower and that, in the event of such
declaration (or such obligations being deemed to have become automatically due and payable), such obligations (whether or not due and payable by the Borrower) shall forthwith become due and payable by the Guarantors for purposes of
Section 10.01. 
 Section 10.06 Instrument for the Payment of Money. 

Each Guarantor hereby acknowledges that the guarantee in this Article X constitutes an instrument for the payment of money, and consents
and agrees that any Lender or Agent, at its sole option, in the event of a dispute by such Guarantor in the payment of any moneys due hereunder, shall have the right to bring a motion-action under New York CPLR Section 3213. 

 

 -131- 

 Section 10.07 Continuing Guarantee. 

The guarantee in this Article X is a continuing guarantee of payment, and shall apply to all Guaranteed Obligations whenever arising.

 Section 10.08 General Limitation on Guarantee Obligations. 

In any action or proceeding involving any state corporate limited partnership or limited liability company law, or any applicable state,
federal or foreign bankruptcy, insolvency, reorganization or other Law affecting the rights of creditors generally, if the obligations of any Guarantor under Section 10.01 would otherwise be held or determined to be void, voidable, invalid or
unenforceable, or subordinated to the claims of any other creditors, on account of the amount of its liability under Section 10.01, then, notwithstanding any other provision to the contrary, the amount of such liability shall, without any
further action by such Guarantor, any Loan Party or any other person, be automatically limited and reduced to the highest amount (after giving effect to the right of contribution established in Section 10.10) that is valid and enforceable and
not subordinated to the claims of other creditors as determined in such action or proceeding. 
 Section 10.09 Release of
Guarantors. 
 A Guarantor shall be automatically and unconditionally released and discharged from its obligations under
this Agreement (including under Section 9.05 hereof) and its obligations to pledge and grant any Collateral owned by it pursuant to any Security Documents (and the pledge of such Guarantor’s Equity Interests pursuant to the Security
Documents shall be automatically released) upon: 
 (i) any sale, exchange or transfer (by merger or otherwise)
of (1) the Capital Stock of such Guarantor (other than VNU HF) (including any sale, exchange or transfer), after which the applicable Guarantor is no longer a Restricted Subsidiary or a Subsidiary of a Guarantor or (2) all or substantially
all the assets of such Guarantor (other than VNU HF) which sale, exchange or transfer is made in a manner not in violation of the applicable provisions of this Agreement; 

(ii) the release or discharge of the guarantee by such Guarantor (other than VNU HF) of the Senior Credit Facilities or
the guarantee which resulted in the creation of such Guarantee, except a discharge or release by or as a result of payment under such guarantee; or 

(iii) the proper designation of any Restricted Subsidiary that is a Guarantor (other than VNU HF) as an Unrestricted
Subsidiary. 
 So long as the Borrower shall have provided the Collateral Agent such certifications or documents as the
Collateral Agent shall reasonably request, the Collateral Agent shall take such actions as are necessary to effect each release described in this Section 10.09 in accordance with the relevant provisions of the Security Documents. 

 

 -132- 

 Section 10.10 Right of Contribution. 

Each Guarantor hereby agrees that to the extent that a Subsidiary Guarantor shall have paid more than its proportionate share of any
payment made hereunder, such Subsidiary Guarantor shall be entitled to seek and receive contribution from and against any other Guarantor hereunder which has not paid its proportionate share of such payment. Each Subsidiary Guarantor’s right of
contribution shall be subject to the terms and conditions of Section 10.04. The provisions of this Section 10.10 shall in no respect limit the obligations and liabilities of any Subsidiary Guarantor to the Administrative Agent and the
Lenders, and each Subsidiary Guarantor shall remain liable to the Administrative Agent and the Lenders for the full amount guaranteed by such Subsidiary Guarantor hereunder. 

Section 10.11 Certain Dutch Matters. 

Any obligation, guarantee or undertaking granted or assumed by a Person incorporated or organized under the laws of The Netherlands
pursuant to this Agreement (including but not limited to this Article X) or any other Loan Document shall be deemed not to be undertaken or incurred by such Person to the extent that the same would constitute unlawful financial assistance within the
meaning of Section 2:207(c) or 2:98(c) of the Dutch Civil Code or any other applicable financial assistance rules under any relevant jurisdiction (the “Prohibition”) and the provisions of this Agreement and the other Loan
Documents shall be construed accordingly. For the avoidance of doubt it is expressly acknowledged that the relevant Persons incorporated under the laws of The Netherlands will continue to guarantee and secure all such obligations which, if included,
do not constitute a violation of the Prohibition. 
  

 -133- 

 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed
as of the date first above written. 
  

			
	NIELSEN FINANCE LLC
		
	By:	 	/s/ Harris A. Black
		 	 Name:  Harris A. Black

Title:    Secretary

Senior Secured Loan Agreement 

			
	NIELSEN FINANCE CO.
		
	By:	 	/s/ Harris A. Black
		 	 Name:  Harris A. Black

Title:    Secretary

Senior Secured Loan Agreement 

			
	 ATHENIAN LEASING CORPORATION

NMR INVESTING I, INC.

		
	By:	 	/s/ Frederick A. Steinmann
		 	 Name:  Frederick A. Steinmann

Title:    Executive Vice President

Senior Secured Loan Agreement 

			
	 NMR LICENSING ASSOCIATES, L.P.

A LIMITED PARTNERSHIP

		
	BY:	 	 NMR INVESTING I, INC.,
 ITS
GENERAL PARTNER

		
	By:	 	/s/ Frederick A. Steinmann
		 	 Name:  Frederick A. Steinmann

Title:    Executive Vice President

Senior Secured Loan Agreement 

			
	 A. C. NIELSEN (ARGENTINA) S.A.

A. C. NIELSEN COMPANY, LLC
 ACN HOLDINGS INC.

 ACNIELSEN CORPORATION
 ART HOLDING,
L.L.C.
 BILLBOARD CAFES, INC.
 CZT/ACN
TRADEMARKS, L.L.C.
 EMIS (CANADA), LLC

FOREMOST EXHIBITS, INC.
 MFI HOLDINGS,
INC.
 NESLEIN HOLDING, L.L.C.

NETRATINGS, LLC
 NIELSEN BUSINESS MEDIA, INC.

 NIELSEN BUSINESS MEDIA HOLDING COMPANY

NIELSEN GOVERNMENT AND PUBLIC SECTOR, INC.

NIELSEN HOLDINGS, L.L.C.
 NIELSEN IAG,
INC.
 NIELSEN LEASING CORPORATION

NIELSEN MOBILE, LLC
 NIELSEN NATIONAL RESEARCH
GROUP, INC.
 REWARDTV, INC.
 THE
CAMBRIDGE GROUP, INC.
 THE NIELSEN COMPANY (US), LLC

TNC (US) HOLDINGS, INC.
 VNU MARKETING
INFORMATION, INC.

		
	By:	 	/s/ Harris A. Black
		 	 Name:  Harris A. Black

Title:    Vice President

Senior Secured Loan Agreement 

			
	ACNIELSEN ERATINGS.COM
		
	By:	 	/s/ Harris A. Black
		 	 Name:  Harris A. Black

Title:    Secretary

Senior Secured Loan Agreement 

			
	 AGB NIELSEN MEDIA RESEARCH B.V.

THE NIELSEN COMPANY B.V.
 NIELSEN HOLDING AND
FINANCE B.V.
 VNU INTERMEDIATE HOLDING B.V.

VNU INTERNATIONAL B.V.

		
	By:	 	/s/ Harris A. Black
		 	 Name:  Harris A. Black

Title:    Proxyholder for the Guarantors

Senior Secured Loan Agreement 

			
	 GOLDMAN SACHS LENDING PARTNERS LLC,

as Administrative Agent

		
	By:	 	/s/ Allison R. Liff
		 	 Name: Allison R. Liff

Title:   Authorized Signatory

Senior Secured Loan Agreement 

			
	 GSLP I OFFSHORE HOLDINGS FUND A, L.P.

By: Goldman, Sachs & Co., Duly Authorized

		
	By:	 	/s/ Oliver Thym
		 	 Name: Oliver Thym

Title:   

	
	 GSLP I OFFSHORE HOLDINGS FUND B, L.P.

By: Goldman, Sachs & Co., Duly Authorized

		
	By:	 	/s/ Oliver Thym
		 	 Name: Oliver Thym

Title:   

	
	 GSLP I OFFSHORE HOLDINGS FUND C, L.P.

By: Goldman, Sachs & Co., Duly Authorized

		
	By:	 	/s/ Oliver Thym
		 	 Name: Oliver Thym

Title:   

	
	 GSLP ONSHORE HOLDINGS FUND, L.L.C.

By: Goldman, Sachs & Co., as Attorney-in-Fact

		
	By:	 	/s/ Oliver Thym
		 	 Name: Oliver Thym

Title:   

Senior Secured Loan Agreement 

 SCHEDULE 1.01A 

COMMITMENTS 
  

							
	 Lender
	  	Commitment	 	 	Amount
	 GSLP I OFFSHORE HOLDINGS FUND A, L.P,
	  	30.5350823148	% 	 	$	152,675,411.57
	 GSLP I OFFSHORE HOLDINGS FUND B, L.P.
	  	30.5350823148	% 	 	$	152,675,411.57
	 GSLP I OFFSHORE HOLDINGS FUND C, L.P.
	  	30.5350823148	% 	 	$	152,675,411.57
	 GSLP ONSHORE HOLDINGS FUND, L.L.C.
	  	8.3947530556	% 	 	$	41,973,765.29
		  	 	 	 	 	 
	 Total
	  	100	% 	 	$	500,000,000
		  	 	 	 	 	 

 SCHEDULE 5.08 

OWNERSHIP OF PROPERTY 

None. 
  

 2 

 SCHEDULE 5.09(B) 

ENVIRONMENTAL MATTERS 

None. 
  

 3 

 SCHEDULE 5.09(D) 

ENVIRONMENTAL ACTIONS 

None. 
  

 4 

 SCHEDULE 5.10 

TAXES 

None. 
  

 5 

 SCHEDULE 5.11(A) 

ERISA COMPLIANCE 

None. 
  

 6 

 SCHEDULE 6.13(A) 

CERTAIN COLLATERAL DOCUMENTS 

Dutch law notarial deed of amendment relating to (i) the pledge of shares dated 9 August 2006 made between VNU Intermediate Holding B.V. as
Pledgor, Citibank N.A. as Pledgee and Nielsen Holding and Finance B.V. as the Company (all as defined therein); (ii) the pledge of shares dated 9 August 2006 made between Nielsen Holding and Finance B.V. as Pledgor, Citibank N.A. as
Pledgee and VNU International B.V. (all as defined therein), (iii) the intercompany receivables pledge dated 9 August 2006 made between, amongst others, The Nielsen Company B.V. (formerly known as VNU Group B.V.), VNU Intermediate Holding
B.V., Nielsen Holding and Finance B.V. (formerly known as VNU Holding and Finance B.V.) and VNU International B.V. as Pledgors and Citibank, N.A. as Pledgee (all as defined therein); and (iv) the intercompany receivables pledge date
13 February 2009 made between AGB Nielsen Media Research B.V. as the Pledgor and Citibank, N.A. as the Pledgee (all as defined therein). 
  

 7 

 SCHEDULE 9.02 

ADMINISTRATIVE AGENT’S OFFICE, CERTAIN ADDRESSES FOR NOTICES 

Administrative Agent’s Address: 

Goldman Sachs Lending Partners LLC 
 c/o
Goldman, Sachs & Co. 
 30 Hudson Street, 36th Floor 

Jersey City, NJ 07302 
 Attention: Sandra Guillen

 Fax: (212) 357-4597 

Collateral Agent’s Address: 

Citibank, N.A. 
 390 Greenwich Street, 1st Floor

 New York, New York, 10013 

Attention: Neil Mahon 
 Telecopy:
(646) 291-1629 
 Email: comelius.p.mahon@citigroup.com 

Borrowers’ Address: 
 Nielsen
Finance LLC 
 770 Broadway 
 New York,
NY 10003 
 Attention: David Berger 

Telephone: 1-646-654-5057 
 Facsimile:
1-646-654-5001 
 dberger@vnuinc.com 

With copies to: 
 O’Melveny &
Myers LLP 
 Seven Times Square 
 New
York, New York 10036 
 Attention: Gregory Ezring, Esq. 

Telephone: (212) 326-2000 
 Facsimile:
(212) 326-2061 
  

 8 

 EXHIBIT A 

[FORM OF] 

COMMUTED LOAN NOTICE 
  

			
	 To:
	  	Goldman Sachs Lending Partners LLC,
		  	 as Administrative Agent
 c/o
Goldman, Sachs & Co.

		  	30 Hudson Street, 36th Floor
		  	Jersey City, NJ 07302
		  	Attention: Sandra Guillen
		  	Fax: (212) 357-4597

 [Date] 

Ladies and Gentlemen: 

Reference is made to the Senior Secured Loan Agreement, dated as of June 8, 2009 (as amended, amended and restated, supplemented or
otherwise modified from time to time, the “Loan Agreement”), among Nielsen Finance LLC, the Guarantors party thereto from time to time, the lenders and other parties thereto from time to time and Goldman Sachs Lending Partners LLC,
as Administrative Agent. Capitalized terms used herein and not otherwise defined herein shall have the meanings assigned to such terms in the Loan Agreement, 
  

			
	The undersigned Borrower hereby irrevocably requests, pursuant to Section 2.02(a) of the Loan Agreement, a Borrowing of new Loans	  	  

		
	 to be made on the terms set forth below:
	  	
		
	 (A)   Date of Borrowing (which is a Business Day)
	  	  

		
	 (B)   Principal amount
	  	  

		
	 (C)   Location and number of Borrower’s account to which proceeds of Borrowings are to be
disbursed:
	  	  

 

			
	NIELSEN FINANCE LLC
		
	 By:
	 	  

	 Name:
	 	
	 Title:
	 	

 EXHIBIT B 

LENDER: [—] 

PRINCIPAL AMOUNT: $[—] 

[FORM OF] NOTE 

New York, New York 

[Date] 
 FOR
VALUE RECEIVED, the undersigned, NIELSEN FINANCE LLC, a Delaware limited liability company (“Nielsen”), hereby promises to pay to the Lender set forth above (the “Lender”) or its registered assigns, in lawful money of the
United States of America in immediately available funds at the relevant Administrative Agent’s Office (such term, and each other capitalized term used but not defined herein, having the meaning assigned to it in the Senior Secured Loan
Agreement, dated as of June 8, 2009 (as the same may be amended, amended and restated, supplemented or otherwise modified from time to time, the “Loan Agreement”), among Nielsen Finance LLC, the Guarantors party thereto from
time to time, the lenders and other parties thereto from time to time and Goldman Sachs Lending Partners LLC, as Administrative Agent) (i) on the dates set forth in the Loan Agreement, the principal amounts set forth in the Loan Agreement with
respect to Loans made by the Lender to Nielsen pursuant to the Loan Agreement until repaid in full and (ii) on each Interest Payment Date, interest at the rate or rates per annum as provided in the Loan Agreement on the unpaid principal amount
of all Loans made by the Lender to Nielsen pursuant to the Loan Agreement. 
 Nielsen promises to pay interest, on demand, on
any overdue principal and, to the extent permitted by law, overdue interest from their due dates at the rate or rates provided in (and to the extent required by) the Loan Agreement. 

Nielsen hereby waives diligence, presentment, demand, protest and notice of any kind whatsoever. The nonexercise by the holder hereof of
any of its rights hereunder in any particular instance shall not constitute a waiver thereof in that or any subsequent instance. 

All borrowings evidenced by this note and all payments and prepayments of the principal hereof and interest hereon and the respective
dates thereof shall be endorsed by the holder hereof on the schedule attached hereto and made a part hereof or on a continuation thereof which shall be attached hereto and made a part hereof, or otherwise recorded by such holder in its internal
records; provided, however, that the failure of the holder hereof to make such a notation or any error in such notation shall not affect the obligations of Nielsen under this note. 

This note is one of the Notes referred to in the Loan Agreement that, among other things, contains provisions for the acceleration of the
maturity hereof upon the happening of certain events, for optional and mandatory prepayment of the principal hereof prior to the maturity hereof and for the amendment or waiver of certain provisions of the Loan Agreement, all upon the terms and
conditions therein specified. 
 This Note is entitled to the benefits of the Guarantee. 

 THIS NOTE SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAW OF THE STATE OF
NEW YORK. 
  

			
	NIELSEN FINANCE LLC
		
	 By:
	 	  

	 Name:
	 	
	 Title:
	 	

 LOANS AND PAYMENTS 

 

											
	 Date
	 	 Amount of Loan
	 	 Maturity Date
	 	 Payments of

Principal/Interest
	 	 Principal

Balance of Note
	 	 Name of

Person Making

the Notation

 EXHIBIT C 

[FORM OF] 

ASSIGNMENT AND ASSUMPTION 

This Assignment and Assumption (this “Assignment and Assumption”) is dated as of the Effective Date set forth below and
is entered into by and between the Assignor (as defined below) and the Assignee (as defined below). Capitalized terms used in this Assignment and Assumption and not otherwise defined herein shall have the meanings specified in the Senior Secured
Loan Agreement, dated as of June 8, 2009 (as amended, amended and restated, supplemented or otherwise modified from time to time, the “Loan Agreement”), among Nielsen Finance LLC, the Guarantors party thereto from time to time,
the lenders and other parties thereto from time to time and Goldman Sachs Lending Partners LLC, as Administrative Agent, receipt of a copy of which is hereby acknowledged by the Assignee. The Standard Terms and Conditions set forth in Annex 1,
attached hereto, are hereby agreed to and incorporated herein by reference and made a part of this Assignment and Assumption as if set forth herein in full. 

For an agreed consideration, the Assignor hereby irrevocably sells and assigns to the Assignee, and the Assignee hereby irrevocably
purchases and assumes from the Assignor, subject to and in accordance with the Standard Terms and Conditions and the Loan Agreement, as of the Effective Date inserted by the Administrative Agent as contemplated below, (i) all of the
Assignor’s rights and obligations in its capacity as a Lender under the Loan Agreement and any other documents or instruments delivered pursuant thereto to the extent related to the amount and percentage interest identified below of all of such
outstanding rights and obligations of the Assignor under the respective facilities identified below and (ii) to the extent permitted to be assigned under applicable law, all claims, suits, causes of action and any other right of the Assignor
(in its capacity as a Lender) against any Person, whether known or unknown, arising under or in connection with the Loan Agreement, any other documents or instruments delivered pursuant thereto or the loan transactions governed thereby or in any way
based on or related to any of the foregoing, including, but not limited to, contract claims, tort claims, malpractice claims, statutory claims and all other claims at law or in equity related to the rights and obligations sold and assigned pursuant
to clause (i) above (the rights and obligations sold and assigned pursuant to clauses (i) and (ii) above being referred to herein collectively as the “Assigned Interest”). Such sale and assignment is without recourse to the
Assignor and, except as expressly provided in this Assignment and Assumption, without representation or warranty by the Assignor. 
  

	1.	Assignor (the “Assignor”): 

  

	2.	Assignee (the “Assignee”): 

Assignee is an Affiliate of: [Name of Lender] 

Assignee is an Approved Fund of: [Name of Lender] 
  

	3.	Borrower: 

  

	4.	Administrative Agent: 

  

	5.	Assigned Interest: 

					
	 Aggregate Amount of

Commitment/Loans of all Lenders
	 	 Amount of Commitment/Loans Assigned
	  	 Percentage Assigned of

Aggregate Commitment/Loans of

all Lenders1

	$	 	$	  	%

  

	6.	 Effective Date of Assignment (the “Effective
Date”)2: 

 
  

	1
	 Set forth, to at least 8 decimals, as a percentage of the Commitment/Loans of all Lenders thereunder. 

	2
	 To be inserted by the Administrative Agent and which shall be the effective date of recordation of the transfer in the register therefor.

 The terms set forth in this Assignment and Assumption are hereby agreed to: 

 

			
	[NAME OF ASSIGNOR], as Assignor
		
	By:	 	  

	Name	 	
	Title:	 	
	
	[NAME OF ASSIGNEE], as Assignee
		
	By:	 	  

	Name	 	
	Title:	 	

			
	[Consented to
and]3 accepted by:
	Goldman Sachs as Administrative Agent
		
	By:	 	  

	Name:	 	
	Title:	 	

  
  

	3
	 No consent of the Administrative Agent shall be required for an assignment of all or any portion of a Loan to a Lender, an Affiliate of a Lender or an
Approved Fund. 

			
	[Consented to
and]4 accepted by:
	Nielsen Finance LLC
		
	 By:
	 	  

	 Name:
	 	
	 Title:
	 	

  
  

	4
	 No consent of Nielsen shall be required for an assignment to a Lender, an Affiliate of a Lender, or an Approved Fund or if an Event of Default under
Sections 7.01(a)(1), 7.01(a)(2) or 7.01(0(6) of the Loan Agreement has occurred and is continuing. 

 Annex 1 

STANDARD TERMS AND CONDITIONS FOR 

ASSIGNMENT AND ASSUMPTION 

1. Representations and Warranties. 

1.1 Assignor. The Assignor (a) represents and warrants that (i) it is the legal and beneficial owner of the Assigned
Interest, (ii) the Assigned Interest is free and clear of any lien, encumbrance or other adverse claim and (iii) it has full power and authority, and has taken all action necessary, to execute and deliver this Assignment and Assumption and
to consummate the transactions contemplated hereby; and (b) assumes no responsibility with respect to (i) any statements, warranties or representations made in or in connection with the Loan Agreement or any other Loan Document,
(ii) the execution, legality, validity, enforceability, genuineness, sufficiency or value of the Loan Documents or any collateral thereunder, (iii) the financial condition of Nielsen Finance LLC or any of its Subsidiaries or Affiliates or
any other Person obligated in respect of the Loan Agreement or (iv) the performance or observance by Nielsen Finance LLC or any of its Subsidiaries or Affiliates or any other Person of any of their respective obligations under any Loan
Document. 
 1.2. Assignee. The Assignee (a) represents and warrants that (i) it has full power and authority,
and has taken all action necessary, to execute and deliver this Assignment and Assumption and to consummate the transactions contemplated hereby and to become a Lender under the Loan Agreement, (ii) it satisfies the requirements, if any,
specified in the Loan Agreement that are required to be satisfied by it in order to acquire the Assigned Interest and become a Lender thereunder, (iii) from and after the Effective Date, it shall be bound by the Loan Agreement and, to the
extent provided in this Assignment and Assumption, have the rights and obligations of a Lender under the Loan Agreement, (iv) it is sophisticated with respect to decisions to acquire assets of the type represented by the Assigned Interest and
either it, or the person exercising discretion in making its decision to acquire the Assigned Interest, is experienced in acquiring assets of such type, (v) it has received a copy of the Loan Agreement, together with copies of the most recent
financial statements delivered pursuant to Sections 5.05 or 6.01 of the Loan Agreement, as applicable, and such other documents and information as it has deemed appropriate to make its own credit analysis and decision to enter into this Assignment
and Assumption and to purchase the Assigned Interest on the basis of which it has made such analysis and decision independently and without reliance on the Administrative Agent, the Assignor or any other Lender, (vi) if it is not already a
Lender under the Loan Agreement, attached to the Assignment and Assumption is an Administrative Questionnaire as required by the Loan Agreement and (vii) the Administrative Agent has received a processing and recordation fee of $3,500 as of the
Effective Date (except that no such registration and processing fee shall be payable (y) in connection with an assignment by or to Goldman Sachs Lending Partners LLC or any Affiliate thereof or (z) in the case of an Assignee which is
already a Lender or is an affiliate or an Approved Fund of a Lender or a Person under common management with a Lender) and (b) agrees that (i) it will, independently and without reliance on the Administrative Agent, the Assignor or any
other Lender, and based on such documents and information as it shall deem appropriate at the time, continue to make its own credit decisions in taking or not taking action under the Loan Documents, and (ii) it will perform in accordance with
their terms all of the obligations which by the terms of the Loan Documents are required to be performed by it as a Lender, including its obligations pursuant to Section 3.01 of the Loan Agreement. 

2. Payments. From and after the Effective Date, the Administrative Agent shall make all payments in respect of the Assigned
Interest (including payments of principal, interest, fees and other amounts) to the Assignor for amounts which have accrued to but excluding the Effective Date and to the Assignee for amounts which have accrued from and after the Effective Date.

 3. General Provisions. 

3.1 In accordance with Section 9.07 of the Loan Agreement, upon execution, delivery, acceptance and recording of this Assignment and
Assumption, from and after the Effective Date, (a) the Assignee shall be a party to the Loan Agreement and, to the extent provided in this Assignment and Assumption, have the rights and obligations of a Lender under the Loan Agreement with a
Commitment as set forth herein and (b) the Assignor shall, to the extent of the Assigned Interest assigned pursuant to this Assignment and Assumption, be released from its obligations under the Loan Agreement (and, in the case that this
Assignment and Assumption covers all of the Assignor’s rights and obligations under the Loan Agreement, the Assignor shall cease to be a party to the Loan Agreement but shall continue to be entitled to the benefits of Sections 3.01, 3.04, 9.04
and 9.05 thereof). 
 3.2 This Assignment and Assumption shall be binding upon and inure to the benefit of the parties hereto
and their respective successors and assigns. This Assignment and Assumption may be executed by one or more of the parties to this Assignment and Assumption on any number of separate counterparts (including by facsimile or other electronic
transmission), and all of said counterparts taken together shall be deemed to constitute one and the same instrument. This Assignment and Assumption and the rights and obligations of the parties hereunder shall be construed in accordance with and
governed by and interpreted under the law of the state of New York. 

 EXHIBIT D 

PERFECTION CERTIFICATE 

Reference is hereby made to (i) that certain Amended and Restated Security Agreement dated as of August 9, 2006, as amended and
restated as of June 23, 2009 (the “Security Agreement”), between Nielsen Finance LLC (“Nielsen Finance”), the other Grantors party thereto (collectively, the “Grantors”) and Citibank, N.A. as
the collateral agent (in such capacity, the “Collateral Agent”) and (ii) that certain Senior Secured Loan Agreement dated as of June 8, 2009 (the “Loan Agreement”) among Nielsen Finance, as Borrower, the
Grantors party thereto from time to time, the lenders party thereto from time to time and Goldman Sachs Lending Partners LLC as administrative agent. Capitalized terms used but not defined herein have the meanings assigned in the Loan Agreement.

 As used herein, the term “Companies” or “Company” means the wholly-owned Subsidiaries of
Nielsen Company BV organized under the laws of the United States or a state thereof. 
 The undersigned hereby certify to the
Collateral Agent as follows: 
 Names. 

The exact legal name of each Company, as such name appears in its respective certificate of incorporation or any other
organizational document, is set forth in Schedule 1(a). Each Company is (i) the type of entity disclosed next to its name in Schedule 1(a) and (ii) a registered organization except to the extent disclosed in
Schedule 1(a). Also set forth in Schedule 1(a) is the organizational identification number, if any, of each Company that is a registered organization, the Federal Taxpayer Identification Number of each Company and the
jurisdiction of formation of each Company. 
 Set forth in Schedule 1(b) hereto is any other corporate or
organizational names each Company has had in the past five years, together with the date of the relevant change. 
 Set forth in
Schedule 1(c) is a list of all other names (including trade names or similar appellations) used by each Company, or any other business or organization to which each Company became the successor by merger, consolidation, acquisition,
change in form, nature or jurisdiction of organization or otherwise during the past 5 years. Also set forth in Schedule 1(c) is the information required by Section 1 of this certificate for any other business or organization
to which each Company became the successor by merger, consolidation, acquisition, change in form, nature or jurisdiction of organization or otherwise, during the past 5 years. Except as set forth in Schedule 1(c), no Company has
changed its jurisdiction of organization at any time during the past four months. 

 Current Locations. a) The chief executive office of each Company is located at the
address set forth in Schedule 2(a) hereto. 
 Set forth in Schedule 2(b) are all locations where
each Company maintains any books or records relating to any Collateral. 
 Set forth in Schedule 2(c) hereto are
all the other places of business of each Company. 
 Set forth in Schedule 2(d) hereto are the names and addresses
of all persons or entities other than each Company, such as lessees, consignees, warehousemen or purchasers of chattel paper, which have possession or are intended to have possession of any of the Collateral consisting of instruments, chattel paper,
inventory or equipment. 
 Prior Locations. Set forth in Schedule 3 is the information required by
Schedule 2(a), Schedule 2(b), Schedule 2(c), and Schedule 2(d) with respect to each location or place of business previously maintained by each Company at any time during the past four months.

 Extraordinary Transactions. Except for those purchases, acquisitions and other transactions described on
Schedule 4 attached hereto, all of the Collateral has been originated by each Company in the ordinary course of business or consists of goods which have been acquired by such Company in the ordinary course of business from a person in
the business of selling goods of that kind during the past 5 years. 
 UCC Filings. The financing statements (duly
authorized by each Company constituting the debtor therein), including the indications of the collateral, attached as Schedule 5 relating to the Security Agreement or the applicable Mortgage, are in the appropriate forms for filing in
the filing offices in the jurisdictions identified in Schedule 6 hereof. 
 Schedule of Filings. Attached
hereto as Schedule 6 is a schedule of (i) the appropriate filing offices for the financing statements attached hereto as Schedule 5 and (ii) the appropriate filing offices for the filings described in
Schedule 11(c) and (iii) any other actions required to create, preserve, protect and perfect the security interests in the Pledged Collateral (as defined in the Security Agreement) of the Companies granted to the Collateral Agent
pursuant to the Collateral Documents. No other filings or actions are required to create, preserve, protect and perfect the security interests in the Pledged Collateral of the Companies granted to the Collateral Agent pursuant to the Collateral
Documents. 
 Real Property. Attached hereto as Schedule 7(a) is a list of all real
property owned or leased by each Company noting Mortgaged Property as of the Closing Date and filing offices for Mortgages as of the Closing Date. Except as described on Schedule 7(b) attached hereto, no Company has entered into any
leases, subleases, tenancies, franchise agreements, licenses or other occupancy arrangements as owner, lessor, sublessor, licensor, franchisor or grantor with respect to any of the real property described on Schedule 7(a) and no
Company has any Leases which require the consent of the landlord, tenant or other party thereto to the Transactions. 

Termination Statements. Attached hereto as Schedule 8(a) are the duly authorized termination statements in the
appropriate form for filing in each applicable jurisdiction identified in Schedule 8(b) hereto with respect to each Lien described therein. 
  

 13 

 Stock Ownership and Other Equity Interests. Attached hereto as Schedule
9(a) and Schedule 9(b) is a true and correct list of each of all of the authorized, and the issued and outstanding, stock, partnership interests, limited liability company membership interests or other equity interest of each
Company and its Subsidiaries and the record and beneficial owners of such stock, partnership interests, membership interests or other equity interests. Also set forth on Schedule 9(c) is each equity investment of each Company that
represents 50% or less of the equity of the entity in which such investment was made. 
 Instruments and Tangible Chattel
Paper. Attached hereto as Schedule 10 is a true and correct list of all promissory notes, instruments (other than checks to be deposited in the ordinary course of business), tangible chattel paper, electronic chattel paper and
other evidence of indebtedness held by each Company as of the date hereof, including all intercompany notes between or among any two or more Companies. 

Intellectual Property. b) Attached hereto as Schedule 11(a) is a schedule setting forth all of each
Company’s Patents, Patent Licenses, Trademarks and Trademark Licenses (each as defined in the Security Agreement) registered with the United States Patent and Trademark Office, and all other Patents, Patent Licenses, Trademarks and Trademark
Licenses, including the name of the registered owner and the registration number of each Patent, Patent License, Trademark and Trademark License owned by each Company. Attached hereto as Schedule 11(b) is a schedule setting forth
all of each Company’s United States Copyrights and Copyright Licenses (each as defined in the Security Agreement), and all other Copyrights and Copyright Licenses, including the name of the registered owner and the registration number of each
Copyright or Copyright License owned by each Company. 
 Attached hereto as Schedule 11(c) in proper form for
filing with the United States Patent and Trademark Office and United States Copyright Office are the filings necessary to preserve, protect and perfect the security interests in the United States Trademarks, Trademark Licenses, Patents, Patent
Licenses, Copyrights and Copyright Licenses set forth on Schedule 11(a) and Schedule 11(b), including duly signed copies of each of the Patent Security Agreement, Trademark Security Agreement and the Copyright Security
Agreement, as applicable. 
 12. Commercial Tort Claims. Attached hereto as Schedule 12 is a true and
correct list of all Commercial Tort Claims (as defined in the Security Agreement) held by each Company, including a brief description thereof. 

13. Letter-of-Credit Rights. Attached hereto as Schedule 13 is a true and correct list of all Letters of Credit
issued in favor of each Company, as beneficiary thereunder. 
 [The Remainder of this Page has been intentionally left blank]

  

 14 

 IN WITNESS WHEREOF, we have hereunto signed this Perfection Certificate as of this
23rd day of June, 2009. 
 [Signature Pages Follow] 
  

 15 

			
	NIELSEN FINANCE LLC
		
	 By:
	 	  

	 Name:
	 	
	 Title:
	 	
	
	 [Each of the Grantors]

		
	 By:
	 	  

	 Name:
	 	
	 Title:
	 	

  

 16 

 Schedule 1(a) 

Legal Names, Etc. 
  

											
	 Legal Name
	  	 Type of Entity
	  	 Registered
Organization

(Yes/No)
	  	 Organizational
Number
	  	
Federal Taxpayer
Identification
Number
	  	State of
Formation
	 A. C. Nielsen (Argentina) S.A.
	  	Corporation	  	Yes	  	0639708	  	36-2722599	  	Delaware
						
	 A. C. Nielsen Company, LLC
	  	Limited Liability Company	  	Yes	  	0529010	  	36-1549320	  	Delaware
						
	 ACN Holdings Inc.
	  	Corporation	  	Yes	  	3353345	  	52-2294969	  	Delaware
						
	 ACNielsen Corporation
	  	Corporation	  	Yes	  	2618851	  	06-1454128	  	Delaware
						
	 ACNielsen eRatings.com
	  	Corporation	  	Yes	  	3098846	  	06-1561730	  	Delaware
						
	 ART Holding, L.L.C.
	  	Limited Liability Company	  	Yes	  	2831064	  	None	  	Delaware
						
	 Athenian Leasing Corporation
	  	Corporation	  	Yes	  	2272473	  	94-3156553	  	Delaware
						
	 Billboard Cafes, Inc.
	  	Corporation	  	Yes	  	2529785	  	13-3992415	  	Delaware
						
	 CZT/ACN Trademarks, L.L.C.
	  	Limited Liability Company	  	Yes	  	2676224	  	None	  	Delaware
						
	 EMIS (Canada), LLC
	  	Limited Liability Company	  	Yes	  	2953175	  	13-4027129	  	Delaware
						
	 Foremost Exhibits, Inc.
	  	Corporation	  	Yes	  	C15347-1994	  	95-4502915	  	Nevada
						
	 MFI Holdings, Inc.
	  	Corporation	  	Yes	  	3185969	  	94-3360052	  	Delaware
						
	 Neslein Holding, L.L.C.
	  	Limited Liability Company	  	Yes	  	2835348	  	2835348	  	Delaware
						
	 NetRatings, LLC
	  	Limited Liability Company	  	Yes	  	2769374	  	77-0461990	  	Delaware
						
	 Nielsen Business Media Holding Company
	  	Corporation	  	Yes	  	4453514	  	26-2086718	  	Delaware
						
	 Nielsen Business Media, Inc.
	  	Corporation	  	Yes	  	2367673	  	13-3754838	  	Delaware
						
	 Nielsen Finance Co.
	  	Corporation	  	Yes	  	4184623	  	20-5172975	  	Delaware

											
	 Legal Name
	  	 Type of Entity
	  	 Registered
Organization
(Yes/No)
	  	 Organizational
Number
	  	 Federal
Taxpayer
Identification
Number
	  	State of Formation
	 Nielsen Finance LLC
	  	Limited Liability Company	  	Yes	  	4164033	  	20-5172894	  	Delaware
						
	 Nielsen Government and Public Sector, Inc.
	  	Corporation	  	Yes	  	C1722159	  	95-442600	  	California
						
	 Nielsen IAG, Inc.
	  	Corporation	  	Yes	  	3099933	  	13-4080072	  	Delaware
						
	 Nielsen Leasing Corporation
	  	Corporation	  	Yes	  	0861786	  	36-3191217	  	Delaware
						
	 Nielsen Mobile, LLC
	  	Limited Liability Company	  	Yes	  	2906911	  	91-1911335	  	Delawlare
						
	 Nielsen National Research Group, Inc.
	  	Corporation	  	Yes	  	C0857367	  	95-3194285	  	California
						
	 NMR Investing I, Inc.
	  	Corporation	  	Yes	  	2655967	  	06-1450569	  	Delaware
						
	 NMR Licensing Associates, L.P.
	  	Limited Partnership	  	Yes	  	2890638	  	51-0380964	  	Delaware
						
	 RewardTV, Inc.
	  	Corporation	  	Yes	  	3414003	  	13-41814059	  	Delaware
						
	 TNC (US) Holdings, Inc.
	  	Corporation	  	Yes	  	N/A	  	22-2145575	  	New York
						
	 The Nielsen Company (US), LLC
	  	Limited Liability Company	  	Yes	  	3587365	  	04-3721439	  	Delaware
						
	 The Cambridge Group, Inc.
	  	Corporation	  	Yes	  	50722511	  	36-2836077	  	Illinois
						
	 VNU Marketing Information, Inc.
	  	Corporation	  	Yes	  	2509637	  	13-3836156	  	Delaware

 Schedule 1(b) 

Prior Organizational Names 
  

					
	 Company
	 	 Prior Name
	 	 Date of Change

	 Nielsen Finance LLC
	 	Valcon Finance LLC	 	6/30/06
			
	 The Nielsen Company (US), LLC
	 	AC Nielsen (US), Inc.	 	10/1/08
			
	 Nielsen Business Media, Inc.
	 	VNU Business Media, Inc.	 	1/24/07
			
	 Nielsen Mobile, LLC
	 	Telephia, Inc.	 	10/24/07
			
	 TNC (US) Holdings, Inc.
	 	VNU, Inc.	 	1/23/07
	 	The Nielsen Company (US), Inc.	 	10/1/08
			
	 Nielsen Government and Public Sector, Inc.
	 	ACNielsen EDI II, Inc.	 	4/2/09
			
	 Nielsen IAG, Inc.
	 	IAG Research, Inc.	 	5/15/08

 Schedule 1(c) 

Changes in Corporate Identity; Other Names 

PRIOR NAMES 
  

									
	 Company
	  	
Corporate Names of Predecessor Entities
	  	 Action
	  	 Date of Action
	  	 State of
Formation

	 A.C. Nielsen Company, LLC
	  	A.C. Nielsen Company	  	Conversion	  	12/31/08	  	DE
					
	 The Nielsen Company (US), LLC
	  	ACNielsen International Research (United States) Limited	  	Merger	  	12/31/06	  	NY
	  	BBI Marketing Services, Inc.	  	Merger	  	12/31/06	  	DE
	  	Nielsen Decisions Made Easy, Inc.	  	Merger	  	10/1/08	  	AK
	  	AC Nielsen (US), Inc.	  	Conversion	  	10/1/08	  	DE
	  	Nielsen Media Research, LLC	  	Merger	  	10/1/08	  	DE
	  	Clarita Inc.	  	Merger	  	10/1/08	  	DE
	  	Nielsen Entertainment, LLC	  	Merger	  	10/1/08	  	DE
	  	Consumer Research Services, Inc.	  	Merger	  	10/1/08	  	DE
	  	SRDS, Inc.	  	Merger	  	10/1/08	  	DE
	  	Audience Analytics, L.L.C.	  	Merger	  	10/1/08	  	UT
	  	Cannon Holdings, L.L.C.	  	Merger	  	10/1/08	  	UT
	  	VNU USA Property Management, Inc.	  	Merger	  	10/1/08	  	NY
	  	Nielsen EDI, Inc.	  	Merger	  	10/1/08	  	CA
					
	 Nielsen Business Media, Inc.
	  	VNU eMedia, Inc.	  	Merger	  	12/31/06	  	DE
	  	VNU Expositions, Inc.	  	Merger	  	12/31/06	  	DE
	  	H.R. Industries, Inc.	  	Merger	  	12/31/06	  	CA
	  	VNU Business Media, Inc.	  	Amendment	  	1/24/07	  	DE
					
	 Nielsen Finance LLC
	  	Valcon Finance LLC	  	Amendment	  	6/30/06	  	DE
					
	 Nielsen Mobile, LLC
	  	Mobility Acquisition Sub, Inc.	  	Merger	  	8/9/07	  	DE
	  	Telephia, Inc.	  	Amendment	  	10/24/07	  	DE
	  	Nielsen Mobile, Inc.	  	Conversion	  	10/1/08	  	DE
	  	Mspect, Inc.	  	Merger	  	10/1/08	  	DE

									
	 Company
	  	
Corporate Names of Predecessor Entities
	  	 Action
	  	 Date of Action
	  	 State of Formation

		  	Sharetracker, LLC	  	Merger	  	10/1/08	  	DE
		  	Criterion Wireless Corp.	  	Merger	  	10/1/08	  	GA
					
	 TNC (US) Holdings, Inc.
	  	VNU, Inc.	  	Amendment	  	1/23/07	  	NY
	  	Global Media USA, LLC	  	Merger	  	11/29/07	  	DE
	  	The Nielsen Company (US), Inc.	  	Amendment	  	10/1/08	  	NY
					
	 NetRatings, LLC
	  	NTRT Acquisition Sub, Inc.	  	Merger	  	6/22/07	  	DE
	  	Netvalue USA, Inc.	  	Merger	  	11/26/07	  	DE
	  	NetRatings, LLC	  	Conversion	  	10/1/08	  	DE
					
	 Nielsen Government and Public Sector, Inc.
	  	ACNielsen EDI II, Inc.	  	Amendment	  	4/2/09	  	CA
					
	 Nielsen IAG, Inc.
	  	IAG Research, Inc.	  	Amendment	  	5/15/08	  	DE

 Schedule 2(a) 

Chief Executive Offices 
  

							
	 Company
	  	 Address
	  	 County
	  	 State

	 A. C. Nielsen (Argentina) S.A.
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois
				
	 A. C. Nielsen Company, LLC
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois
				
	 ACN Holdings Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 ACNielsen Corporation
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 ACNielsen eRatings.com
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 ART Holding, L.L.C.
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois
				
	 Athenian Leasing Corporation
	  	 801 West Street
 Wilmington,
DE 19801
	  	New Castle	  	Delaware
				
	 Billboard Cafes, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 CZT/ACN Trademarks, L.L.C.
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois
				
	 EMIS (Canada), LLC
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Foremost Exhibits, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 MFI Holdings, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Neslein Holding, L.L.C.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 NetRatings, LLC
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nielsen Business Media Holdings Company
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nielsen Business Media, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nielsen Government and Public Sector, Inc.
	  	 6255 Sunset Boulevard

Hollywood, CA 90028
	  	Los Angeles	  	California
				
	 Nielsen Finance Co.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nielsen Finance LLC
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nielsen IAG, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York

							
	 Company
	  	 Address
	  	 County
	  	 State

	 Nielsen Leasing Corporation
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois
				
	 Nielsen Mobile, LLC
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nielsen National Research Group, Inc.
	  	 6255 Sunset Boulevard

Hollywood, CA 90028
	  	Los Angeles	  	California
				
	 NMR Investing I, Inc.
	  	 801 West Street
 Wilmington,
DE 19801
	  	New Castle	  	Delaware
				
	 NMR Licensing Associates, L.P.
	  	 801 West Street
 Wilmington,
DE 19801
	  	New Castle	  	Delaware
				
	 RewardTV, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 The Nielsen Company (US), LLC
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois
				
	 The Cambridge Group, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 TNC (US) Holdings, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 VNU Marketing Information, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York

 Schedule 2(b) 

Location of Books 
  

							
	 Company
	  	 Address
	  	 County
	  	 State

	 A. C. Nielsen (Argentina) S.A.
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois
				
	 A. C. Nielsen Company, LLC
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois
				
	 ACN Holdings Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 ACNielsen Corporation
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 ACNielsen eRatings.com
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 ART Holding, L.L.C.
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois
				
	 Athenian Leasing Corporation
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Billboard Cafes, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 CZT/ACN Trademarks, L.L.C.
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois
				
	 EMIS (Canada), LLC
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Foremost Exhibits, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 MFI Holdings, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nielsen Business Media, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nielsen Government and Public Sector, Inc.
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois
				
	 Neslein Holding, L.L.C.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 NetRatings, LLC
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nielsen Finance, Co.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nieslen Finance,LLC
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nielsen IAG, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nielsen Leasing Corporation
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois

							
	 Company
	  	 Address
	  	 County
	  	 State

	 Nielsen Mobile, LLC
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 Nielsen National Research Group, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 NMR Investing I, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 NMR Licensing Associates, L.P.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 RewardTV, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 The Nielsen Company (US), LLC
	  	 150 N. Martingale Rd.

Schaumburg, IL 60173
	  	Cook	  	Illinois
				
	 The Cambridge Group, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 TNC (US) Holdings, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York
				
	 VNU Marketing Information, Inc.
	  	 770 Broadway
 New York, NY
10003
	  	New York	  	New York

 Schedule 2(c) 

Other Places of Business 
  

							
	 Company
	  	 Address
	  	 City
	  	 State

	 The Nielsen Company (US), LLC
	  	3091 Governors Lake Parkway	  	Norcross	  	GA
				
		  	53 Brown Road	  	Ithaca	  	NY
				
		  	12350 Northwest 39th Street	  	Coral Springs	  	FL
				
		  	6000 Cattleridge Drive	  	Sarasota	  	FL
				
		  	4440 Piedras Drive S, Suite 250	  	San Antonio	  	TX
				
		  	49 W 9000 South	  	Sandy	  	UT
				
	 Monitor Plus (Nmr)
	  	2 Trap Falls Road	  	Shelton	  	CT
				
	 Net Ratings
	  	890 Hillview Court	  	Milpitas	  	CA
				
	 Nielsen Business Media, Inc.
	  	11835 West Olympic Boulevard	  	Los Angeles	  	CA
				
		  	31910 Del Obispo	  	San Juan Capistrano	  	CA
				
		  	910 Seventeenth Street	  	Washington	  	DC
				
		  	345 Park Avenue South	  	New York	  	NY
				
		  	49 Music Square West	  	Nashville	  	TN
				
		  	14685 Avion Parkway	  	Chantilly	  	VA
				
	 Nielsen IAG, Inc.
	  	1801 Century Park West	  	Los Angeles	  	CA
				
		  	2029 Century Park East	  	Los Angeles	  	CA
				
		  	39111 West Six Mile Road	  	Livonia	  	MI
				
		  	39111 West Six Mile Road	  	Livonia	  	MI
				
		  	39111 West Six Mile Road	  	Livonia	  	MI
				
		  	300 Blvd East	  	Weehawken	  	NJ
				
		  	345 Park Avenue South	  	New York	  	NY
				
	 The Nielsen Company (US), LLC
	  	1001 Madison Street	  	Benicia	  	CA
				
		  	12425 Lewis Street	  	Garden Grove	  	CA
				
		  	Two Embarcadero Center	  	San Francisco	  	CA
				
		  	7475 Dakin Street	  	Denver	  	CO
				
		  	1317 F Street, Nw	  	Washington	  	DC
				
		  	1659 Virginia Street	  	Dunedin	  	FL

							
	 Company
	  	 Address
	  	 City
	  	 State

		  	501 Brooker Creek Boulevard	  	Oldsmar	  	FL
				
		  	501 Brooker Creek Boulevard	  	Oldsmar	  	FL
				
		  	700 Brooker Creek Boulevard	  	Oldsmar	  	FL
				
		  	700 Brooker Creek Boulevard	  	Oldsmar	  	FL
				
		  	Undeveloped Land	  	Oldsmar	  	FL
				
		  	1083 Shotgun Road	  	Sunrise	  	FL
				
		  	15436 & 15438 N. Florida Ave	  	Tampa	  	FL
				
		  	1080 Knights Trail	  	Venice	  	FL
				
		  	3426 N Old Arlington Heights Rd	  	Arlington Heights	  	IL
				
		  	555 W. Lincoln Trail Boulevard	  	Radcliff	  	KY
				
		  	1395 Piccard Drive	  	Rockville	  	MD
				
		  	27600 Northwestern Hwy	  	Southfield	  	MI
				
		  	289 E 5th Street	  	St. Paul	  	MN
				
		  	200 E. Woodlawn Road, Building 1, Suite 200	  	Charlotte	  	NC
				
		  	16 Hyacinth Drive, 1a	  	Fords	  	NJ
				
		  	700 Kinderkamack Road	  	Oradell	  	NJ
				
		  	28 16th Street	  	Bayville	  	NY
				
		  	605 Third Avenue	  	New York	  	NY
				
		  	708 W 192 Street, 4n	  	New York	  	NY
				
		  	4015 Executive Park Drive	  	Cincinnati	  	OH
				
		  	228 Byers Road	  	Miamisburg	  	OH
				
		  	6700 Sw 105th Street	  	Beaverton	  	OR
				
		  	101 E 8th Ave Stuie 208	  	Conshohocken	  	PA
				
		  	920 Germantown Pike	  	Plymouth Meeting	  	PA
				
		  	 10415 Hickory Path Way,

Suites 102 & 103
	  	Knoxville	  	TN
				
		  	2304 West Interstate 20	  	Arlington	  	TX
				
		  	9800 Northwest Freeway (610)	  	Houston	  	TX

							
	 Company
	  	 Address
	  	 City
	  	 State

		  	9800 Northwest Freeway (611)	  	Houston	  	TX
				
		  	820 Live Oak Drive	  	Chesapeake	  	VA
				
		  	555 Southlake Blvd.	  	Richmond	  	VA
				
		  	1715 114th Avenue Se	  	Bellevue	  	WA
				
	 Nielsen Mobile, LLC
	  	101 Green Street	  	San Francisco	  	CA
				
		  	365 Main Street	  	San Francisco	  	CA
				
		  	33 West 19th Street, 3rd Floor	  	New York	  	NY
				
		  	740 E. Campbell Rd	  	Richardson	  	TX
				
		  	1344 Main Street, Suite 6	  	Lynchburg	  	VA
				
		  	1405 Main Street, Suite 5	  	Lynchburg	  	VA
				
		  	156 Oakley Avenue	  	Lynchburg	  	VA
				
		  	918 Commerce Street	  	Lynchburg	  	VA
				
	 The Nielsen Company (US), LLC

(successor by merger to Radio &

Records, Inc.)
	  	2049 Century Park East	  	Los Angeles	  	CA
				
		  	39 E. Chestnut Street	  	Lancaster	  	PA
				
	 The Cambridge Group, Inc.
	  	227 West Monroe Street	  	Chicago	  	IL
				
	 The Nielsen Company (US), LLC
	  	55 Greens Farm Road	  	Westport	  	CT
				
		  	45 Danbury Road	  	Wilton	  	CT
				
		  	1390 Donaldson Road Center	  	Erlanger	  	KY
				
		  	8100 Nw 101st Terrace 4	  	Kansas City	  	MO
				
		  	10 Waterview Boulevard	  	Parsippany	  	NJ
				
		  	One North Lexington Avenue	  	White Plains	  	NY
				
		  	35 East Seventh Street	  	Cincinnati	  	OH
				
		  	15280 Nw Central Drive	  	Portland	  	OR
				
		  	609 S.W. 8th Street	  	Bentonville	  	AR
				
		  	39141 Civic Center Drive	  	Fremont	  	CA
				
		  	600 Summer Street, 5th Floor	  	Stamford	  	CT
				
		  	150 North Martingale Road	  	Schaumburg	  	IL
				
		  	50 West Rivercenter Blvd	  	Covington	  	KY
				
		  	600 South Highway 169	  	St. Louis Park	  	MN
				
		  	10202 & 10206 F Street	  	Omaha	  	NE

							
	 Company
	  	 Address
	  	 City
	  	 State

		  	220 Lake Drive East	  	Cherry Hill	  	NJ
				
		  	100 Passaic Avenue	  	Fairfield	  	NJ
				
		  	650 From Road	  	Paramus	  	NJ
				
		  	6800 Jericho Turnpike	  	Syosset	  	NY
				
		  	6900 Jericho Turnpike	  	Syosset	  	NY
				
		  	1014 Vine Street	  	Cincinnati	  	OH
				
		  	1000 Omega Drive	  	Pittsburgh	  	PA
				
		  	30 South Main Street	  	Fond Du Lac	  	WI
				
		  	2650 South Ashland	  	Green Bay	  	WI
				
		  	1402 Pankratz, Suite B	  	Madison	  	WI
				
		  	45 Danbury Road	  	Wilton	  	CT
				
		  	2700 Patriot Boulevard	  	Glenview	  	IL
				
		  	150 North Martingale Road	  	Schaumburg	  	IL
				
		  	101 Federal Street	  	Boston	  	MA
				
		  	1525 Wilson Boulevard	  	Arlington	  	VA
				
	 The Nielsen Company (US), LLC
	  	4511 Singer Court, Suite 202	  	Chantilly	  	VA
				
	 TNC (US) Holdings, Inc.
	  	Westford Office Park, 239 Littleton Road	  	Westford	  	MA
				
	 TNC (US) Holdings, Inc.
	  	24 Woods Lake Road	  	Greenville	  	SC
				
		  	5055 Wilshire Boulevard	  	Los Angeles	  	CA
				
		  	6255 Sunset Boulevard	  	Los Angeles	  	CA
				
		  	9276 Scranton Road	  	San Diego	  	CA
				
		  	3955 Riverside Ave.	  	Jacksonville	  	FL
				
		  	580 Corporate Center, 4027 Tampa Road	  	Oldsmar	  	FL
				
		  	1145 Sanctuary Park	  	Alpharetta	  	GA
				
		  	200 W Jackson Boulevard	  	Chicago	  	IL
				
		  	200 North Martingale Road	  	Schaumburg	  	IL
				
		  	770 Broadway	  	New York	  	NY
				
		  	770 Broadway	  	New York	  	NY
				
		  	3200 West End Ave, Suite 540, 541, 542	  	Nashville	  	TN
				
		  	Bank One, 1717 Main Street	  	Dallas	  	TX

							
	 Company
	  	 Address
	  	 City
	  	 State

		  	2201 Sixth Avenue, Suite 1505	  	Seattle	  	WA

 Schedule 2(d) 

Additional Locations of Equipment and Inventory 

None. 

 Schedule 3 

Prior Locations Maintained by Companies 
  

							
	 Company
	  	 Address
	  	 County
	  	 State

	 The Cambridge Group, Inc.
	  	227 West Monroe Street, Chicago, IL 60606	  	Cook	  	IL

 Schedule 4 

Transactions Other than in the 

Ordinary Course of Business 
  

					
	 Company/Subsidiary
	  	 Transaction
	  	 Date of Transaction

	 Nielsen Entertainment, LLC
	  	Acquired Radio and Records, Inc. (which has since merged into The Nielsen Entertainment, LLC)	  	August 2006
			
	 The Nielsen Company (US), LLC

(f/k/a ACNielsen (US), Inc.)
	  	Acquired Modeling Group LLC	  	October 2006
			
	 TNC (US) Holdings, Inc.

(f/k/a The Nielsen Company (U.S.), Inc.)
	  	Acquired NetRatings, LLC (f/k/a NetRatings, Inc.) and Nielsen Mobile, LLC (f/k/a Telephia, Inc.)	  	August 2007
			
	 Nielsen B.V.
	  	Sold its remaining 50% interest in VNU Exhibitions Europe B.V. to Jaarbeurs (Holding) B.V.	  	October 2007
			
	 TNC (US) Holdings, Inc

(f/k/a The Nielsen Company (U.S.), Inc.)
	  	Purchased 30% equity interest in NeuroFocus, Inc.	  	February 2008
			
	 TNC (US) Holdings, Inc

(f/k/a The Nielsen Company (U.S.), Inc.)
	  	Acquired Audience Analytics, L.L.C. and Cannon Holdings, L.L.C.	  	February 2008
			
	 The Nielsen Company (US), LLC

(f/k/a ACNielsen (US), Inc.)
	  	Acquired Nielsen IAG, Inc. and Reward TV, Inc.	  	July 2008
			
	 A. C. Nielsen Company, LLC

(f/k/a A. C. Nielsen Company)
	  	Acquired ACNielsen eRatings.com	  	September 2008
			
	 ACNielsen Czech Republic S.r.o.
	  	Acquired AMAR Research S.r.o.	  	November 2008
			
	 The Nielsen Company (US), LLC
	  	Acquired AGB Nielsen Media Research B.V. pursuant to a swap with Cavendish Square Holding B.V. and WPP Group PLC and pursuant to which it	  	December 2008
			
	 The Nielsen Company (US), LLC
	  	Acquired The Cambridge Group, Inc.	  	March 2009

 Schedule 5 

Copy of Financing Statements to Be Filed 

See attached. 

 Citi - VNU 

(35890.166, 368) 

June 2009 UCC1s filed on behalf of Goldman Sachs loan in connection with Credit Agreement amendment 

 

															
	 Jurisdiction
	  	 Debtor
	  	 Collateral
	  	UCC-1
File Date	  	UCC-1
File Number	  	UCC Amdt.
File Date	  	UCC Amdt.
File Number	  	 Type of Document
& other
Comment

								
	California SOS	  	Nielsen Government and Public Sector, Inc.	  	All assets	  	06/23/2009	  	09-7200339831	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	California SOS	  	Nielsen National Research Group, Inc.	  	All assets	  	06/23/2009	  	09-7200339699	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	A. C. Nielsen (Argentina) S.A.	  	All assets	  	06/23/2009	  	20092014865	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	A. C. Nielsen Company, LLC	  	All assets	  	06/23/2009	  	20092014907	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	ACN Holdings Inc.	  	All assets	  	06/23/2009	  	20092014923	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	ACNielsen Corporation	  	All assets	  	06/23/2009	  	20092014949	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	ACNielsen eRatings.com	  	All assets	  	06/23/2009	  	20092015102	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	ART Holding, L.L.C.	  	All assets	  	06/23/2009	  	20092015110	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	Athenian Leasing Corporation	  	All assets	  	06/23/2009	  	20092015151	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

															
	 Jurisdiction
	  	 Debtor
	  	 Collateral
	  	UCC-1
File Date	  	UCC-1
File Number	  	UCC Amdt.
File Date	  	UCC Amdt.
File Number	  	 Type of Document
& other
Comment

								
	Delaware SOS	  	Billboard Cafes, Inc.	  	All assets	  	06/23/2009	  	20092015243	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	CZT/ACN Trademarks, L.L.C.	  	All assets	  	06/23/2009	  	20092015185	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	EMIS (Canada), LLC	  	All assets	  	06/23/2009	  	20092015425	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	MFI Holdings, Inc.	  	All assets	  	06/23/2009	  	20092015474	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	Neslein Holding, L.L.C.	  	All assets	  	06/23/2009	  	20092015573	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	NetRatings, LLC	  	All assets	  	06/23/2009	  	20092015631	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	Nielsen Business Media Holding Company	  	All assets	  	06/23/2009	  	20092015680	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	Nielsen Business Media, Inc.	  	All assets	  	06/23/2009	  	20092015722	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	Nielsen Finance Co.	  	All assets	  	06/23/2009	  	20092015730	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	Nielsen Finance LLC	  	All assets	  	06/23/2009	  	20092015763	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	Nielsen Holdings, L.L.C.	  	All assets	  	06/23/2009	  	20092015797	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	Nielsen IAG, Inc.	  	All assets	  	06/23/2009	  	20092015847	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

  

 -2- 

															
	 Jurisdiction
	  	 Debtor
	  	 Collateral
	  	UCC-1
File Date	  	UCC-1
File Number	  	UCC Amdt.
File Date	  	UCC Amdt.
File Number	  	 Type of Document
& other
Comment

								
	Delaware SOS	  	Nielsen Leasing Corporation	  	All assets	  	06/23/2009	  	20092015888	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	Nielsen Mobile, LLC	  	All assets	  	06/23/2009	  	20092015870	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	NMR Investing I, Inc.	  	All assets	  	06/23/2009	  	20092015938	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	NMR Licensing Associates, L.P.	  	All assets	  	06/23/2009	  	20092015946	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	RewardTV, Inc.	  	All assets	  	06/23/2009	  	20092015995	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	The Nielsen Company (US), LLC	  	All assets	  	06/23/2009	  	20092016027	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Delaware SOS	  	VNU Marketing Information, Inc.	  	All assets	  	06/23/2009	  	20092016050	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Illinois SOS	  	The Cambridge Group, Inc.	  	All assets	  	06/24/2009	  	14400656	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	Nevada SOS	  	Foremost Exhibits, Inc.	  	All assets	  	06/23/2009	  	U20090624-0025	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

	New York SOS	  	TNC (US) Holdings, Inc.	  	All assets	  	06/24/2009	  	200906240367375	  	N/A	  	N/A	  	 UCC-1
 June 2009
Goldman

  

 -3- 

 

 

 SECRETARY OF STATE 

STATE OF CALIFORNIA 

UCC Filing Acknowledgement 
  

					
	06/25/2009	  		  	Page 1 of 1
			
	 CSC
 2730 GATEWAY
OAKS DRIVE, SUITE 100
 SACRAMENTO CA 95833
	  	Filing Fee:	  	$10.00
	  	Special Handling Fee:	  	$6.00
	  	Total Fee:	  	$16.00

 The California Secretary of
State’s Office has received and filed your document. The information below reflects the data that was indexed in our system. Please review the information for accuracy. Included is an image of the filed document to assist you in your review. If
you find a potential error, please notify the UCC Section at the number listed below at your earliest convenience. 
  

					
	Filing Type: Financing Statement	  	File Date: 06/23/2009	  	File Time: 15:41
			
	Filing Number: 09-7200339831	  	Lapse Date: 06/23/2014	  	

  

					
	Debtor(s):	    	
	ORGANIZATION	    	NIELSEN GOVERNMENT AND PUBLIC SECTOR, INC.
		
		    	6255 SUNSET BOULEVARD HOLLYWOOD CA USA 90028
		
	Secured Party(ies):	    	
	ORGANIZATION	    	CITIBANK, N.A., AS COLLATERAL AGENT
		
		    	390 GREENWICH STREET NEW YORK NY USA 10013

Filing by the Secretary of State is not conclusive proof that all conditions for securing priority have been met. Ensuring that accurate information is
on the document to be filed is the responsibility of the filing party. If this filing is challenged, the Secretary of State does not guarantee that the filing is legally sufficient to secure priority under UCC Article 9 and expressly disclaims any
liability for failure of the filing party to secure priority resulting from the information contained in the filed document, or the lack of information on the filed document. 

UNIFORM COMMERCIAL CODE 1500 11TH STREET, 2ND FL
Ÿ SACRAMENTO, CA 95814
Ÿ PO BOX 942835
Ÿ SACRAMENTO, CA 94235-0001
Ÿ (916) 653-3516
Ÿ HTTPS://UCCCONNECT.SOS.CA.GOV 

PROGRAMS ARCHIVES, BUSINESS PROGRAMS, ELECTIONS, INFORMATION TECHNOLOGY, CALIFORNIA STATE HISTORY MUSEUM, MANAGEMENT SERVICES, SAFE AT
HOME, DOMESTIC PARTNERS REGISTRY, NOTARY PUBLIC, POLITICAL REFORM 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	
 

	  		  	
	 	 	 	  	 	 	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  	  		  	
	 	 	 ***PLEASE RETURN TO***

 
 CSC

2730 Gateway Oaks Drive, Suite 100

Sacramento, CA 95833
 Acct. #
10011306
  
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	  	 	 	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

Nielsen Government and Public Sector, Inc.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	1c. MAILING ADDRESS	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 	  	 6255 Sunset Boulevard

 
	  	HOLLYWOOD	  	CA	  	90028	  	USA
	1d. SEE INSTRUCTIONS	  	ADD’L INFO RE	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	 1g. ORGANIZATIONAL ID #, If any

	 	  	ORGANIZATION	  		  		  		  	
	 	  	DEBTOR	  	Corporation	  	California	  		  	 ̈NONE
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one
debtor name (2a or 2b) - do not abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	2d. SEE INSTRUCTIONS	  	 ADD’L INFO RE
	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	 2g. ORGANIZATIONAL ID #, if any

	 	  	ORGANIZATION	  		  		  		  	
	 	  	DEBTOR	  		  		  		  	 ̈NONE
	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) -
insert only one secured party name (3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS

390 Greenwich Street
	  	 CITY

New York
	  	 STATE

NY
	  	POSTAL CODE

10013
	  	COUNTRY

USA

	4. This FINANCING STATEMENT covers the following collateral:
	
	 All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and
all proceeds thereof.

  

											
	 5. ALTERNATIVE DESIGNATION [if
applicable]: ̈  LESSEE/LESSOR   ̈
  CONSIGNEE/CONSIGNOR  
 ̈BAILEE/BAILOR   ̈ 
 SELLER/BUYER   ̈  AG
LIEN   ̈  NON-UCC FILING

	6. ̈
	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach
Addendum                     [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL
FEE]                     [optional]
	 	 ̈  All 
Debtors	 	 ̈  Debtor 
1	 	 ̈  Debtor 
2
	8. OPTIONAL FILER REFERENCE DATA  

To be filed with the California Secretary of
State                                        
KAN$21 046003-1 35890.166 (368)

	
	 FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02)

 
   DEUCCIPNAT - 12/17/2002 C T
System Online

 

 

 SECRETARY OF STATE 

STATE OF CALIFORNIA 

UCC Filing Acknowledgement 
  

					
	06/25/2009	  		  	Page 1 of 1
			
	 CSC
 2730 GATEWAY
OAKS DRIVE, SUITE 100
 SACRAMENTO CA 95833
	  	Filing Fee:	  	$10.00
	  	Special Handling Fee:	  	$6.00
	  	Total Fee:	  	$16.00

 The California Secretary of
State’s Office has received and filed your document. The information below reflects the data that was indexed in our system. Please review the information for accuracy. Included is an image of the filed document to assist you in your review. If
you find a potential error, please notify the UCC Section at the number listed below at your earliest convenience. 
  

					
	Filing Type: Financing Statement	  	File Date: 06/23/2009	  	File Time: 15:41
			
	Filing Number: 09-7200339699	  	Lapse Date: 06/23/2014	  	

  

					
	Debtor(s):	    		  	
	ORGANIZATION	    	NIELSEN NATIONAL RESEARCH GROUP, INC.
		
		    	6255 SUNSET BOULEVARD HOLLYWOOD CA USA 90028
		
	Secured Party(ies):	    	
	ORGANIZATION	    	CITIBANK, N.A., AS COLLATERAL AGENT
		
		    	390 GREENWICH STREET CHINATOWN NY USA 10013

Filing by the Secretary of State is not conclusive proof that all conditions for securing priority have been met. Ensuring that accurate information is
on the document to be filed is the responsibility of the filing party. If this filing is challenged, the Secretary of State does not guarantee that the filing is legally sufficient to secure priority under UCC Article 9 and expressly disclaims any
liability for failure of the filing party to secure priority resulting from the information contained in the filed document, or the lack of information on the filed document. 

UNIFORM COMMERCIAL CODE 1500 11TH STREET, 2ND FL
Ÿ SACRAMENTO, CA 95814
Ÿ PO BOX 942835
Ÿ SACRAMENTO, CA 94235-0001
Ÿ (916) 653-3516
Ÿ HTTPS://UCCCONNECT.SOS.CA.GOV 

PROGRAMS ARCHIVES, BUSINESS PROGRAMS, ELECTIONS, INFORMATION TECHNOLOGY, CALIFORNIA STATE HISTORY MUSEUM, MANAGEMENT SERVICES, SAFE AT
HOME, DOMESTIC PARTNERS REGISTRY, NOTARY PUBLIC, POLITICAL REFORM 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	

	  		  	
	 B. SEND ACKNOWLEDGMENT TO (Name and
Address)
  
	  	 	  	 	 	 	  	  		  	
	 	 	 	  	***PLEASE RETURN TO***	  		  	 	 	 	  	  		  	
	 	 	 CSC

2730 Gateway Oaks Drive, Suite 100

Sacramento, CA 95833
 Acct.
#10011306
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
		
	 1.
	  	 DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or combine
names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 Nielsen National Research Group, Inc.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c.
	  	 MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 	  	  
 6255
Sunset Boulevard
	  	Hollywood	  	CA	  	90028	  	USA
	 1d. SEE INSTRUCTIONS
	  	 ADD’L INFO RE
	 	 1e. TYPE OF ORGANIZATION
	  	 1f. JURISDICTION OF ORGANIZATION
	  	1g. ORGANIZATIONAL ID #, if any

		  		  	ORGANIZATION	 		  		  	
	 	  	 	  	DEBTOR	 	Corporation	  	California	  	 	  	 	  	    
 ̈None
	 2.
	  	 ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not abbreviate
or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c.

 
	  	 MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 2d.
	  	 SEE INSTRUCTIONS
	  	 ADD’L INFO RE
	 	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, if any

		  		  	 ORGANIZATION
	 		  		  	
	 	  	 	  	DEBTOR	 	 	  	 	  	 ̈None

	 3.
	  	 SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c.
	  	 MAILING ADDRESS

390 Greenwich Street
	  	 CITY

New York
	  	STATE
 NY
	  	POSTAL CODE

10013
	  	COUNTRY

USA

	 4.
	  	 This FINANCING STATEMENT covers the following collateral:
	  		  		  		  	

 All assets of the Debtor whether now owned or hereafter acquired or in
which the Debtor otherwise has rights and all proceeds thereof. 
  

											
	5.	 	ALTERNATIVE DESIGNATION [if applicable]:
 ̈  
LESSEE/LESSOR  
 ̈CONSIGNEE/CONSIGNOR 
  ̈BAILEE/BAILOR 
  ̈SELLER/
BUYER   ̈AG.
LIEN   ̈NON-UCC
FILING
	6. ̈
	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach Addendum [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL FEE] [optional]
	 	 ̈ All 
Debtors	 	 ̈ Debtor 
1	 	 ̈ Debtor 
2
		
	8.	 	 OPTIONAL FILER REFERENCE DATA

				
	 	 	 To be filed with California Secretary of State
	 	KAN $21046003-2	 	35890.166.(368)

FILING OFFICE COPY – UCC FINANCING STATEMENT (FORM UCC1) (REV.05/22/02) 

DEUCCIPNAT - 12/17/2002 CT System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:19 PM 06/23/2009

INITIAL FILING # 2009 2014865
  

SRV: 090641761
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and
Address)
  
	  	 	 	 	 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	  	 	 	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 A. C. Nielsen (Argentina) S.A.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 	  	 150 N. Martingale Rd.

 
	  	Schaumburg	  	IL	  	60173	  	USA
	 1d. SEE INSTRUCTIONS
	  	ADD’L INFO RE 	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  		  		  	
	 	  	DEBTOR	  	 Corporation

 
	  	Delaware	  	 ̈ NONE
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 2d. SEE INSTRUCTIONS
	  	ADD’L INFO RE 	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
	 	  	DEBTOR	  	 	  	 	  	 ̈ NONE
	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)
	  		  		  		  		  		  	
	 OR
	  	 3a. ORGANIZATION’S NAME

Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 	  	390 Greenwich Street	  	New York	  	NY	  	10013	  	USA
	 4. This FINANCING STATEMENT covers the following collateral:
	  		  		  		  	

 All assets of the Debtor whether now owned or hereafter acquired or in
which the Debtor otherwise has rights and all proceeds thereof. 
  
  

											
	5. ALTERNATIVE DESIGNATION [if applicable]:  ̈
LESSEE/LESSOR  ̈ CONSIGNEE/CONSIGNOR  ̈ BAILEE/BAILOR  ̈SELLER/BUYER
 ̈AG. LIEN  ̈NON-UCC FILING
	6. ̈	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach Addendum
                        [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL
FEE]                        [optional]
	 	 ̈ All 
Debtors	 	 ̈ Debtor 1	 	 ̈ Debtor 2
	8. OPTIONAL FILER REFERENCE DATA
			
	 To be filed with the Delaware Secretary of State
	 	 	 	35890.166 (368)

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1)(REV. 05/22/02) 

DEUCCIPNAT - 12/17/2002 CT System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	
                      
      DELAWARE DEPARTMENT OF STATE

                      
      U.C.C FILING SECTION

                      
      FILED 05:20 PM 06/23/2009

                      
      INITIAL FILING # 2009 2014923
  

                      
      SRV: 090641778
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and
Address)
  
	  	 	  	 	 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	 	 1a. ORGANIZATION’S NAME

 
 ACN Holdings Inc.

	 	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	  
 770
Broadway
	 	 	 	 	 	  
 New
York
	 	  
 NY
	 	  

10003
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 		 		 	
	 	 	DEBTOR	 	 Corporation

 
	 	Delaware	 	 	 	 	 	 ̈None
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor
name (2a or 2b) - do not abbreviate or combine names
  

	 OR
	 	 2a. ORGANIZATION’S NAME

 

	 	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈None
	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert
only one secured party name (3a or 3b)
  

	 OR
	 	 3a. ORGANIZATION’S NAME

 
 Citibank N.A., as Collateral Agent

	 	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	390 Greenwich Street	 	New York	 	NY	 	10013	 	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	  

5. ALTERNATIVE DESIGNATION [If applicable]  ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR  ̈ BAILEE/BAILOR  ̈ SELLER/BUYER
 ̈ AG. LIEN

     ̈ NON-UCC FILING

	6.  ̈	 	 This FINANCING STATEMENT is to be filed (for record) (or
recorded) in the REAL ESTATE RECORDS.
 Attach Addendum
                                        [if
applicable]
	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

    [ADDITIONAL
FEE]                    [optional]
	 	  ̈ All Debtors
	 	  ̈ Debtor 1
	 	
 ̈ Debtor 2

8. OPTIONAL FILER REFERENCE DATA 
  

			
	To be filed with the Delaware Secretary of State	  	35890.166
(368)                    

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCCIPNAT - 12/17/2002 CT System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:20 PM 06/23/2009

INITIAL FILING # 2009 2014949
  

SRV: 090641784
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and
Address)
  
	  	 	  	 	 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	 	 1a. ORGANIZATION’S NAME

 
 ACNeilsen Corporation

	 	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	  
 770
Broadway
	 	 	 	 	 	  
 New
York
	 	  
 NY
	 	  

10003
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATION ID #, if any
		 	ORGANIZATION	 		 		 		 		 	
	 	 	DEBTOR	 	 Corporation

 
	 	Delaware	 	 	 	 	 	 ̈None
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor
name (2a or 2b) - do not abbreviate or combine names
  

	 OR
	 	 2a. ORGANIZATION’S NAME

 

	 	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈None

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert
only one secured party name (3a or 3b)
  

	 OR
	 	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	 	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	390 Greenwich Street	 	New York	 	NY	 	10013	 	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	  

5. ALTERNATIVE DESIGNATION (if applicable)
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈ SELLER/BUYER
 ̈ AG. LIEN

     ̈ NON-UCC 
FILING

	6.  ̈	 	 This FINANCING STATEMENT is to be filed (for record) (or
recorded) in the REAL ESTATE RECORDS.
 Attached Addendum
                                        (if
applicable)
	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

    [ADDITIONAL
FEE]                    [optional]
	 	  ̈
 All Debtors
	 	  ̈
 Debtor 1
	 	  ̈
 Debtor 2

 8. OPTIONAL FILER REFERENCE DATE 

 

			
	To be filed with the Delaware Secretary of State	  	35890.166
(368)                    

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCCIPNAT - 12/17/2002 CT System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:20 PM 06/23/2009

INITIAL FILING # 2009 2015102
  

SRV: 090641793
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and
Address)
  
	  	 	  	 	 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy

Legal Assistant
 Cahill Gordon &
Reindel LLP
 80 Pine Street

New York, NY 10005
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	 	 1a. ORGANIZATION’S NAME

 
 ACNeilsen eRatings.com

	 	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	  
 770
Broadway
	 	 	 	 	 	  
 New
York
	 	  
 NY
	 	  

10003
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATION ID #, if any
		 	ORGANIZATION	 		 		 		 		 	
	 	 	DEBTOR	 	 Corporation

 
	 	Delaware	 	 	 	 	 	 ̈None
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor
name (2a or 2b) - do not abbreviate or combine names
  

	 OR
	 	 2a. ORGANIZATION’S NAME

 

	 	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈None

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert
only one secured party name (3a or 3b)
  

	 OR
	 	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	 	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	390 Greenwich Street	 	New York	 	NY	 	10013	 	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	  

5. ALTERNATIVE DESIGNATION (if applicable)
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈ SELLER/BUYER
 ̈ AG. LIEN

     ̈ NON-UCC 
FILING

	6.  ̈	 	 This FINANCING STATEMENT is to be filed (for record) (or
recorded) in the REAL ESTATE RECORDS.
 Attached Addendum
                                        (if
applicable)
	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

    [ADDITIONAL
FEE]                    [optional]
	 	  ̈
 All Debtors
	 	  ̈
 Debtor 1
	 	  ̈
 Debtor 2

 8. OPTIONAL FILER REFERENCE DATE 

 

			
	To be filed with the Delaware Secretary of State	  	35890.166
(368)                    

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCCIPNAT - 12/17/2002 CT System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:20 PM 06/23/2009

INITIAL FILING # 2009 2015110
  

SRV: 090641805
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and
Address)
  
	  	 	  	 	 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	 	 1a. ORGANIZATION’S NAME

 
 ART Holding, L.L.C.

	 	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	  
 150 N.
Martingale Rd.
	 	 	 	 	 	  

Schaumburg
	 	  
 IL
	 	  

60173
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATION ID #, if any
		 	ORGANIZATION	 		 		 		 		 	
	 	 	DEBTOR	 	 LLC
  
	 	Delaware	 	 	 	 	 	 ̈None
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor
name (2a or 2b) - do not abbreviate or combine names
  

	 OR
	 	 2a. ORGANIZATION’S NAME

 

	 	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈None

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert
only one secured party name (3a or 3b)
  

	 OR
	 	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	 	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	390 Greenwich Street	 	New York	 	NY	 	10013	 	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	  

5. ALTERNATIVE DESIGNATION (if applicable)
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈ SELLER/BUYER
 ̈ AG. LIEN

     ̈ NON-UCC 
FILING

	6.  ̈	 	 This FINANCING STATEMENT is to be filed (for record) (or
recorded) in the REAL ESTATE RECORDS.
 Attached Addendum
                                        (if
applicable)
	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

    [ADDITIONAL
FEE]                    [optional]
	 	  ̈
 All Debtors
	 	  ̈
 Debtor 1
	 	  ̈
 Debtor 2

 8. OPTIONAL FILER REFERENCE DATE 

 

			
	To be filed with the Delaware Secretary of State	  	35890.166
(368)                    

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCCIPNAT - 12/17/2002 CT System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:20 PM 06/23/2009

INITIAL FILING # 2009 2015151
  

SRV: 090641810
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and
Address)
  
	  	 	  	 	 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	 	 1a. ORGANIZATION’S NAME

 
 Athenian Leagin Corporation

	 	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	  
 801 West
Street
	 	 	 	 	 	  

Wilmington
	 	  
 DE
	 	  

19801
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATION ID #, if any
		 	ORGANIZATION	 		 		 		 		 	
	 	 	DEBTOR	 	 Corporation

 
	 	Delaware	 	 	 	 	 	 ̈None
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor
name (2a or 2b) - do not abbreviate or combine names
  

	 OR
	 	 2a. ORGANIZATION’S NAME

 

	 	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈None

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert
only one secured party name (3a or 3b)
  

	 OR
	 	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	 	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	390 Greenwich Street	 	New York	 	NY	 	10013	 	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	  

5. ALTERNATIVE DESIGNATION (if applicable)
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈ SELLER/BUYER
 ̈ AG. LIEN

     ̈ NON-UCC 
FILING

	6.  ̈	 	 This FINANCING STATEMENT is to be filed (for record) (or
recorded) in the REAL ESTATE RECORDS.
 Attached Addendum
                                        (if
applicable)
	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

    [ADDITIONAL
FEE]                    [optional]
	 	  ̈
 All Debtors
	 	  ̈
 Debtor 1
	 	  ̈
 Debtor 2

 8. OPTIONAL FILER REFERENCE DATE 

 

			
	To be filed with the Delaware Secretary of State	  	35890.166
(368)                    

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCCIPNAT - 12/17/2002 CT System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:21 PM 06/23/2009

INITIAL FILING # 2009 2015243
  

SRV: 090641817
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and
Address)
  
	  	 	  	 	 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
  
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	 	 1a. ORGANIZATION’S NAME

 
 Billboard Cafes, Inc.

	 	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	  
 770
Broadway
	 	 	 	 	 	  
 New
York
	 	  
 NY
	 	  

10003
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 		 		 	
	 	 	DEBTOR	 	 Corporation

 
	 	Delaware	 	 	 	 	 	 ̈None
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor
name (2a or 2b) - do not abbreviate or combine names
  

	 OR
	 	 2a. ORGANIZATION’S NAME

 

	 	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈None

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert
only one secured party name (3a or 3b)
  

	 OR
	 	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	 	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	390 Greenwich Street	 	New York	 	NY	 	10013	 	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	  

5. ALTERNATIVE DESIGNATION (if applicable):
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈ SELLER/BUYER
 ̈ AG. LIEN

     ̈ NON-UCC 
FILING

	6.  ̈	 	 This FINANCING STATEMENT is to be filed (for record) (or
recorded) in the REAL ESTATE RECORDS.
 Attached Addendum
                                        (if
applicable)
	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

    [ADDITIONAL
FEE]                    [optional]
	 	  ̈
 All Debtors
	 	  ̈
 Debtor 1
	 	  ̈
 Debtor 2

 8. OPTIONAL FILER REFERENCE DATA 

 

			
	To be filed with the Delaware Secretary of State	  	35890.166
(368)                    

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCCIPNAT - 12/17/2002 CT System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:22 PM 06/23/2009

INITIAL FILING # 2009 2015185
  

SRV: 090641821
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and
Address)
  
	  	 	  	 	 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
  
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	 	 1a. ORGANIZATION’S NAME

 
 CZT/ACN Trademarks, L.L.C.

	 	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	  
 150 N.
Martingale Rd.
	 	 	 	 	 	  

Schaumburg
	 	  
 IL
	 	  

60173
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 		 		 	
	 	 	DEBTOR	 	 LLC
  
	 	Delaware	 	 	 	 	 	 ̈None
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor
name (2a or 2b) - do not abbreviate or combine names
  

	 OR
	 	 2a. ORGANIZATION’S NAME

 

	 	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈None

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert
only one secured party name (3a or 3b)
  

	 OR
	 	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	 	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	390 Greenwich Street	 	New York	 	NY	 	10013	 	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	  

5. ALTERNATIVE DESIGNATION (if applicable):
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈ SELLER/BUYER
 ̈ AG. LIEN

     ̈ NON-UCC 
FILING

	6.  ̈	 	 This FINANCING STATEMENT is to be filed (for record) (or
recorded) in the REAL ESTATE RECORDS.
 Attached Addendum
                                        (if
applicable)
	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

    [ADDITIONAL
FEE]                    [optional]
	 	  ̈
 All Debtors
	 	  ̈
 Debtor 1
	 	  ̈
 Debtor 2

 8. OPTIONAL FILER REFERENCE DATA 

 

			
	To be filed with the Delaware Secretary of State	  	35890.166
(368)                    

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCCIPNAT - 12/17/2002 CT System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:22 PM 06/23/2009

INITIAL FILING # 2009 2015425
  

SRV: 090641825
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and
Address)
  
	  	 	  	 	 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	 	 1a. ORGANIZATION'S NAME

 
 EMIS (Canada), LLC

	 	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	  
 770
Broadway
	 	 	 	 	 	  
 New
York
	 	  
 NY
	 	  

10003
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 		 		 	
	 	 	DEBTOR	 	 LLC
  
	 	Delaware	 	 	 	 	 	 ̈None
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor
name (2a or 2b) - do not abbreviate or combine names
  

	 OR
	 	 2a. ORGANIZATION’S NAME

 

	 	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈None

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert
only one secured party name (3a or 3b)
  

	 OR
	 	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	 	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	390 Greenwich Street	 	New York	 	NY	 	10013	 	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	  

5. ALTERNATIVE DESIGNATION (if applicable):
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈ SELLER/BUYER
 ̈ AG. LIEN

     ̈ NON-UCC 
FILING

	6.  ̈	 	 This FINANCING STATEMENT is to be filed (for record) (or
recorded) in the REAL ESTATE RECORDS.
 Attached Addendum
                                        (if
applicable)
	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

    [ADDITIONAL
FEE]                    [optional]
	 	  ̈
 All Debtors
	 	  ̈
 Debtor 1
	 	  ̈
 Debtor 2

 8. OPTIONAL FILER REFERENCE DATE 

 

			
	To be filed with the Delaware Secretary of State	  	35890.166
(368)                    

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCCIPNAT - 12/17/2002 CT System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	
                      
      DELAWARE DEPARTMENT OF STATE

                      
      U.C.C FILING SECTION

                      
      FILED 05:22 PM 06/23/2009

                      
      INITIAL FILING # 2009 2015474
  

                      
      SRV: 090641831
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and
Address)
  
	  	 	  	 	 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	 	 1a. ORGANIZATION’S NAME

 
 MFI Holdings, Inc.

	 	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	  
 770
Broadway
	 	 	 	 	 	  
 New
York
	 	  
 NY
	 	  

10003
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 		 		 	
	 	 	DEBTOR	 	 Corporation

 
	 	Delaware	 	 	 	 	 	 ̈None

	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor
name (2a or 2b) - do not abbreviate or combine names
  

	 OR
	 	 2a. ORGANIZATION’S NAME

 

	 	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈None

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert
only one secured party name (3a or 3b)
  

	 OR
	 	 3a. ORGANIZATION’S NAME

 
 Citibank N.A., as Collateral Agent

	 	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	390 Greenwich Street	 	New York	 	NY	 	10013	 	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	  

5. ALTERNATIVE DESIGNATION [If applicable]
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈ SELLER/BUYER
 ̈ AG. LIEN
 ̈ NON-UCC FILING

	6. 
 ̈	 	 This FINANCING STATEMENT is to be filed (for record) (or
recorded) in the REAL ESTATE RECORDS.
 Attach Addendum
                                        [if
applicable]
	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

    [ADDITIONAL
FEE]                    [optional]
	 	
 ̈ All Debtors

	 	
 ̈ Debtor 1

	 	
 ̈ Debtor 2

 8. OPTIONAL FILER REFERENCE DATA 
  

			
	To be filed with the Delaware Secretary of State	  	35890.166
(368)                    

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCCIPNAT - 12/17/2002 CT System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:23 PM 06/23/2009

INITIAL FILING # 2009 2015573
  

SRV: 090641837
	  		  	
	 	 	 	  	 	 	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
  
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	  	 	 	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

Neslein Holding, L.L.C.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 	  	 770 Broadway

 
	  	New York	  	NY	  	10003	  	USA
	 1d. SEE INSTRUCTIONS
	  	ADD’L INFO RE ORGANIZATION DEBTOR	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, if any
		  	  		  		  		  		  	
	 	  	  	 LLC
  
	  	Delaware	  	 ̈NONE
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 2d. SEE INSTRUCTIONS
	  	ADD’L INFO RE 	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
	 	  	DEBTOR	  	 	  	 	  	 ̈NONE
	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 	  	390 Greenwich Street	  	New York	  	NY	  	10013	  	USA
	 4. This FINANCING STATEMENT covers the following collateral:
	  		  		  		  	

 All assets of the Debtor whether now owned or hereafter acquired or in
which the Debtor otherwise has rights and all proceeds thereof. 
  
  

											
	5. ALTERNATIVE DESIGNATION [if applicable]:  ̈
LESSEE/LESSOR  ̈ CONSIGNEE/CONSIGNOR  ̈ BAILEE/BAILOR  ̈SELLER/BUYER
 ̈AG. LIEN  ̈NON-UCC FILING
	6. ̈	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach Addendum
                        [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL
FEE]                        [optional]
	 	 ̈ All 
Debtors	 	 ̈ Debtor 1	 	 ̈ Debtor 2
		
	8.	 	 OPTIONAL FILER REFERENCE DATA

			
	 To be filed with the Delaware Secretary of State
	 	 	 	35890.166 (368)

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1)(REV. 05/22/02) 

DEUCCIPNAT - 12/17/2002 CT System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:23 PM 06/23/2009

INITIAL FILING # 2009 2015631
  

SRV: 090641841
	  		  	
	 	 	 	  	 	 	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	  	 	 	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 NetRatings, LLC

	  	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	  	POSTAL CODE	  	COUNTRY
	 	  	  
 770
Broadway
	 	  
 New
York
	 	  
 NY
	  	  

10003
	  	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 		  		  	
	 	 	DEBTOR	 	 LLC
  
	 	Delaware	 	 	  	 	  	 ̈NONE

	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	  	POSTAL CODE	  	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈NONE

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	  	POSTAL CODE	  	COUNTRY
	 	  	390 Greenwich Street	 	 	 	 	 	New York	 	NY	  	10013	  	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	 5. ALTERNATIVE DESIGNATION [if applicable]:
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈
SELLER/BUYER
 ̈ AG. LIEN
 ̈ NON-UCC FILING

	
6. 
 ̈
	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach
Addendum                                        
    [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL
FEE]                                [optional]
	 	 ̈All Debtors
	 	 ̈Debtor 1
	 	 ̈Debtor 2

	 8.
	 	 OPTIONAL FILER REFERENCE DATA

			
	   To be filed with the Delaware Secretary of
State
	 	 	 	35890.116
(368)                

 FILING OFFICE
COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 
 DEUCCIPNAT - 12/17/2002 C T System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:23 PM 06/23/2009

INITIAL FILING # 2009 2015680
  

SRV: 090641846
	  		  	
	 	 	 	  	 	 	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	  	 	 	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 Nielsen Business Media Holding Company

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 	  	  
 770
Broadway
	  	  
 New
York
	  	  
 NY
	  	  

10003
	  	  

USA

	 1d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  		  		  	
	 	  	DEBTOR	  	 Corporation

 
	  	Delaware	  	 	  	 	  	 ̈NONE

	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 2d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
	 	  	DEBTOR	  	 	  	 	  	 ̈NONE

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 	  	390 Greenwich Street	  	 	  	 	  	New York	  	NY	  	10013	  	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	 5. ALTERNATIVE DESIGNATION [if applicable]:
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈
SELLER/BUYER
 ̈ AG. LIEN
 ̈ NON-UCC FILING

	
6. 
 ̈
	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach
Addendum                                        
    [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL
FEE]                                [optional]
	 	 ̈All Debtors
	 	 ̈Debtor 1
	 	 ̈Debtor 2

	 8.
	 	 OPTIONAL FILER REFERENCE DATA

			
	   To be filed with the Delaware Secretary of
State
	 	 	 	35890.116
(368)                

 FILING OFFICE
COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 
 DEUCCIPNAT - 12/17/2002 C T System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C FILING SECTION

FILED 05:23 PM 06/23/2009

INITIAL FILING # 2009 2015722
  

SRV: 090641850
	  		  	
	 	 	 	 	 	 	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	 		 		 	 	  	  		  	
	 	 	 	  		 		 	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
  
	 		 		 	 	  	  		  	
	 	 	 	  		 		 	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	 	 	 	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or combine names
	OR	  	 1a. ORGANIZATION’S NAME

 
 Nielsen Business Media, Inc.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	1c. MAILING ADDRESS	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	  
 770
Broadway
	  	New York	  	NY	  	10003	  	USA
	 1d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
	 	  	 	  	DEBTOR	  	Corporation	  	Delaware	  	 	  	 	  	    
 ̈NONE
	2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not abbreviate or combine names
	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	2d. SEE INSTRUCTIONS	  	ADD’L INFO RE ORGANIZATION	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, if any
		  	  		  		  	
	 	  	 	  	DEBTOR	  	 	  	 	  	 	  	 	  	    
 ̈NONE
	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 CITIBANK, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS
  
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	390 Greenwich Street	  	NEW YORK	  	NY	  	10013	  	USA
	4. This FINANCING STATEMENT covers the following collateral:

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

																					
	5. ALTERNATIVE DESIGNATION [if applicable]:
 ̈ LESSEE/LESSOR  ̈ CONSIGNEE/CONSIGNOR
 ̈BAILEE/BAILOR  ̈ SELLER/BUYER
 ̈ AG. LIEN  ̈ NON-UCC
FILING
	6.  ̈	 	 This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL
ESTATE RECORDS.

Attach Addendum                      
              [if applicable]
	 	7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)
[ADDITIONAL FEE]                            [optional]	 	 ̈	 	All Debtors	 	 ̈	 	Debtor 1	 	 ̈	 	Debtor 2
	8. OPTIONAL FILER REFERENCE DATA
		
	  To be filed with the Delaware Secretary of State	 	35890.166(368)                

 FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCC1PNAT - 12/17/2002 C.T. System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:24 PM 06/23/2009

INITIAL FILING # 2009 2015730
  

SRV: 090641856
	  		  	
	 	 	 	 	 	 	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	 		 		 	 	  	  		  	
	 	 	 	  		 		 	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy

Legal Assistant
 Cahill Gordon &
Reindel LLP
 80 Pine Street

New York, NY 10005
	 		 		 	 	  	  		  	
	 	 	 	  		 		 	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	 	 	 	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or
1b)-do not abbreviate or combine names
  

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 Nielsen Finance Co.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	  
 770
Broadway
  
	  	  
 New
York
	  	NY	  	10003	  	USA
	 1d. SEE INSTRUCTIONS
	 	 ADD’L INFO RE

ORGANIZATION
 DEBTOR
	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, if any
		 	  		  		  	
	 	  	 	 	  	Corporation	  	Delaware	  	 	  	 	  	    
 ̈NONE
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor
name (2a or 2b) - do not abbreviate or combine names
  

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	2d. SEE INSTRUCTIONS	 	 ADD’L INFO RE

ORGANIZATION
 DEBTOR
	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, if any
		 	  		  		  	
	 	  	 	 	  	 	  	 	  	 	  	 	  	    
 ̈NONE
	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P)-insert
only one secured party name (3a or 3b)
  

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

 

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 390 Greenwich Street

 
	  	New York	  	NY	  	10013	  	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	5. ALTERNATIVE DESIGNATION [if applicable]:
 ̈ LESSEE/LESSOR  ̈ CONSIGNEE/CONSIGNOR
 ̈BAILEE/BAILOR  ̈ SELL/BUYER
 ̈ AG. LIEN  ̈ NON-UCC FILING
 

	6. ̈	 	 This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS.

Attach Addendum
                                    [if applicable]
	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL FEE]
                            [optional]
	 	 ̈All Debtors
	 	 ̈Debtor 1
	 	 ̈Debtor 2

		
	8.	 	 OPTIONAL FILER REFERENCE DATA

		
	To be filed with the Delaware Secretary of State
 
	 	35890.166(368)  

FILING OFFICE COPY – UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCC1PNAT - 12/17/2002 C.T. System Online 

 

 
 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:24 PM 06/23/2009

INITIAL FILING # 2009 2015763
  

SRV: 090641865
	  		  	
	 	 	 	  	 	  	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
   Nielsen Holdings, L.L.C.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	  

  770 Broadway
	  	 	  	  
 New
York
	  	  
 NY
	  	  

10003
	  	  

USA

	 1d. SEE INSTRUCTIONS
	  	ADD’L INFO RE ORGANIZATION DEBTOR	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, If any
		  		  	  		  		  		  		  	
	 	  	 	  	  	  
 LLC
	  	Delaware	  	 	  	 	  	 ̈NONE

	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 2d. SEE INSTRUCTIONS
	  	ADD’L INFO RE ORGANIZATION DEBTOR	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, If any
		  		  	  		  		  		  		  	
	 	  	 	  	  	 	  	 	  	 	  	 	  	 ̈NONE

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
   Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	  

  390 Greenwhich Street
	  	 	  	  
 New
York
	  	  
 NY
	  	  

10003
	  	  

USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	 5. ALTERNATIVE DESIGNATION (if applicable):
 ̈
 LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
  ̈ BAIL
 FEE/BAILOR
 ̈ SELLER/BUYER
  ̈ AG.
 LIEN
 ̈ NON-UCC
 FILING

	6.
 ̈
	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach Addendum
                                         
       [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL
FEE]                             [optional]
	 	 ̈
 All 
Debtors	 	 ̈
 Debtor 
1	 	 ̈
 Debtor 
2
	8. OPTIONAL FILER REFERENCE DATA  

  To be filed with the Delaware Secretary of
State                                        
                                         
                                         
                          35890.166 (368)

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

 DEUCCIPNAT - 12/17/2002 C T System Online 

 

 
 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:24 PM 06/23/2009

INITIAL FILING # 2009 2015797
  

SRV: 090641875
	  		  	
	 	 	 	  	 	  	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
   Nielsen Holdings, L.L.C.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	  

  150 N. Martingale Rd.
	  	 	  	  

Schaumburg
	  	  
 IL
	  	  

60173
	  	  

USA

	 1d. SEE INSTRUCTIONS
	  	ADD’L INFO RE ORGANIZATION DEBTOR	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, If any
		  		  	  		  		  		  		  	
	 	  	 	  	  	  
 LLC
	  	Delaware	  	 	  	 	  	 ̈NONE

	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 2d. SEE INSTRUCTIONS
	  	ADD’L INFO RE ORGANIZATION DEBTOR	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, If any
		  		  	  		  		  		  		  	
	 	  	 	  	  	 	  	 	  	 	  	 	  	 ̈NONE

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
   Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	  

  390 Greenwhich Street
	  	 	  	  
 New
York
	  	  
 NY
	  	  

10003
	  	  

USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	 5. ALTERNATIVE DESIGNATION (if applicable):
 ̈
 LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
  ̈ BAIL
 FEE/BAILOR
 ̈ SELLER/BUYER
  ̈ AG.
 LIEN
 ̈ NON-UCC
 FILING

	6.
 ̈
	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach Addendum
                                         
       [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL
FEE]                             [optional]
	 	 ̈
 All 
Debtors	 	 ̈
 Debtor 
1	 	 ̈
 Debtor 
2
	8. OPTIONAL FILER REFERENCE DATA  

  To be filed with the Delaware Secretary of
State                                        
                                         
                                         
                          35890.166 (368)

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

 DEUCCIPNAT - 12/17/2002 C T System Online 

 

 
 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A.
NAME & PHONE OF CONTACT AT FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:24 PM 06/23/2009

INITIAL FILING # 2009 2015847
  

SRV: 090641881
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
  
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  		  		  	
	 					 	
	 	 	 	  	 	  	 	 	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 Nielsen LAG, Inc.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 770 Broadway
	  	NEW YORK	  	NY	  	10003	  	USA
	 1d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
	 	  	 	  	DEBTOR	  	Corporation	  	Delaware	  	 	  	 	  	    
 ̈NONE
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 2d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
	 	  	DEBTOR	  	 Corporation
	  	 Delaware

 
	  	 	  	 	  	    
 ̈NONE
	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	390 Greenwich Street	  	New York	  	NY	  	10013	  	USA
	 4. This FINANCING STATEMENT covers the following collateral:

 
 All assets of the Debtor whether now owned or hereafter acquired or in which the
Debtor otherwise has rights and all proceeds thereof.
  

																					
	5. ALTERNATIVE DESIGNATION [if applicable]:
 ̈ LESSEE/LESSOR  ̈ CONSIGNEE/CONSIGNOR
 ̈BAILEE/BAILOR  ̈ SELLER/BUYER
 ̈ AG. LIEN  ̈ NON-UCC
FILING
	6.  ̈	 	 This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL
ESTATE RECORDS.

Attach Addendum                      
              [if applicable]
	 	7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)
[ADDITIONAL FEE]                            [optional]	 	 ̈	 	All Debtors	 	 ̈	 	Debtor 1	 	 ̈	 	Debtor 2
	8. OPTIONAL FILER REFERENCE DATA
		
	  To be filed with the Delaware Secretary of State	 	35890.166 (368)               
 

 FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCC1PNAT - 12/17/2002 C T SYSTEM ONLINE 

 

 
 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A.
NAME & PHONE OF CONTACT AT FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:24 PM 06/23/2009

INITIAL FILING # 2009 2015888
  

SRV: 090641891
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
  
	  		 		 	 	  	  		  	
	 	 	 	  		  		 	 	 	 	  		  		  	
	 					 	
	 	 	 	  	 	  	 	 	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 Nielsen Leasing Corporation

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 150 N. Martingale Rd.
	  	Schaumburg	  	IL	  	60173	  	USA
	 1d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
	 	  	 	  	DEBTOR	  	Corporation	  	Delaware	  	 	  	 	  	    
 ̈NONE
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 2d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
	 	  	DEBTOR	  	 	  	 	  	 	  	 	  	    
 ̈NONE
	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	390 Greenwich Street	  	New York	  	NY	  	10013	  	USA
	 4. This FINANCING STATEMENT covers the following collateral:

 
 All assets of the Debtor whether now owned or hereafter acquired or in which the
Debtor otherwise has rights and all proceeds thereof.
  

																					
	5. ALTERNATIVE DESIGNATION [if applicable]:
 ̈ LESSEE/LESSOR  ̈ CONSIGNEE/CONSIGNOR
 ̈BAILEE/BAILOR  ̈ SELLER/BUYER
 ̈ AG. LIEN  ̈ NON-UCC
FILING
	6.  ̈	 	 This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL
ESTATE RECORDS.

Attach Addendum                      
              [if applicable]
	 	7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)
[ADDITIONAL FEE]                            [optional]	 	 ̈	 	All Debtors	 	 ̈	 	Debtor 1	 	 ̈	 	Debtor 2
	8. OPTIONAL FILER REFERENCE DATA
		
	  To be filed with the Delaware Secretary of State	 	35890.166
(368)                

 FILING OFFICE
COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 
 DEUCC1PNAT - 12/17/2002 C T SYSTEM ONLINE 

 

 
 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:24 PM 06/23/2009

INITIAL FILING # 2009 2015870
  

SRV: 090641898

	 	 	 	  	 	  	 	 	 	  
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		  		 	 	  
	 	 	 	  		  		  	 	 	 	  
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
  
	  		  		 	 	  
	 	 	 	  		  		  	 	 	 	  
	 					 	
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING USE ONLY

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or
1b) - do not abbreviate or combine names
  

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 Nielsen Mobile, LLC

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	  
  770
Broadway
	  	  
 New
York
	  	  
 NY
	  	  

10003
	  	  

USA

	 1d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
	 	  	 	  	DEBTOR	  	LLC	  	Delaware	  	 ̈NONE

	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor
name (2a or 2b) - do not abbreviate or combine names
  

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 2d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
	 	  	 	  	DEBTOR	  	 	  	 	  	 ̈NONE

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name (3a or
3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 390 Greenwich Street	  	New York	  	NY	  	10013	  	USA

4a. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	5. ALTERNATIVE DESIGNATION [if
applicable]:   ̈LESSEE/LESSOR  
 ̈CONSIGNEE/CONSIGNOR  
 ̈SAILEE/SAILOR  
 ̈SELLER/BUYER  
 ̈AG.
LIEN   ̈NON-UCC FILING
	6. ̈
	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach
Addendum                                        
        [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL FEE]
                            [optional]
	 	 ̈  
All 
Debtors  
	 	 ̈  
Debtor 
1	 	 ̈  
Debtor 
2

	 8. OPTIONAL FILER REFERENCE DATA

	
	To be filled with the Delaware Secretary of
State                                        
                                         
                                         
  35890.166(368)

 FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV.05/22/02) 

DEUCCIPNAT - 12/17/2002 C T System Online 

 

 
 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:25 PM 06/23/2009

INITIAL FILING # 2009 2015938
  

SRV: 090641908
	  		  	
	 	 	 	  	 	  	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 NMR Investing I, Inc.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 	  	  
 801 West
Street
	 	  

Wilmington
	 	  
 DE
	 	  

19801
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 		 		 	
	 	 	DEBTOR	 	 Corporation

 
	 	Delaware	 	 	 	 	 	 ̈NONE

	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈NONE

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 	  	390 Greenwich Street	 	 	 	 	 	New York	 	NY	 	10013	 	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	
5. ALTERNATIVE DESIGNATION [if applicable]: 
 ̈ LESSEE/LESSOR 
 ̈ CONSIGNEE/CONSIGNOR 
 ̈ BAILEE/BAILOR 
 ̈ SELLER/BUYER 
 ̈ AG. LIEN

    
 ̈ NON-UCC FILING

	
6. 
 ̈
	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach
Addendum                                        
    [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL
FEE]                                [optional]
	 	 ̈All Debtors
	 	 ̈Debtor 1
	 	 ̈Debtor 2

	 8. OPTIONAL FILER REFERENCE DATA
	 		 		 		 	
			
	   To be filed with the Delaware Secretary of
State
	 	 	 	35890.116
(368)                

 FILING OFFICE
COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 
 DEUCCIPNAT - 12/17/2002 C T System Online 

 

 
 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:25 PM 06/23/2009

INITIAL FILING # 2009 2015946
  

SRV: 090641919
	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and
Address)
  
	  	 	  	 	 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	 	 1a. ORGANIZATION’S NAME

 
 NMR Licensing Associates, L.P.

	 	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	  

      801 West Street
	 	 	 	 	 	  

Wilmington
	 	  
 DE
	 	  

19801
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 		 		 	
	 	 	DEBTOR	 	 Limited Partnership

 
	 	Delaware	 	 	 	 	 	 ̈NONE
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor
name (2a or 2b) - do not abbreviate or combine names
  

	 OR
	 	 2a. ORGANIZATION’S NAME

 

	 	 2b INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈NONE

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert
only one secured party name (3a or 3b)
  

	 OR
	 	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	 	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	      390 Greenwich Street	 	New York	 	NY	 	10013	 	USA

4. This FINANCING STATEMENT covers the following collateral: 

All assets of the Debtor whether now owned or hereafter acquired or in which the Debtor otherwise has rights and all proceeds thereof. 

 

											
	  

5. ALTERNATIVE DESIGNATION [if applicable]:
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈ SELLER/BUYER
 ̈ AG. LIEN

     ̈ NON-UCC 
FILING

	6.  ̈	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE
RECORDS.      Attach Addendum                        [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

    [ADDITIONAL
FEE]                    [optional]
	 	  ̈
 All Debtors
	 	  ̈
 Debtor 1
	 	  ̈
 Debtor 2

 8. OPTIONAL FILER REFERENCE DATA 

 

			
	To be filed with the Delaware Secretary of State	  	35890.166
(368)                    

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCCIPNAT - 12/17/2002 C T System Online 

 

 
 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:25 PM 06/23/2009

INITIAL FILING # 2009 2015995
  

SRV: 090641926
	  		  	
	 	 	 	  	 	  	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 RewardTV, Inc.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 	  	  
 770
Broadway
	 	  
 New
York
	 	  
 NY
	 	  

10003
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 		 		 	
	 	 	DEBTOR	 	 Corporation

 
	 	Delaware	 	 	 	 	 	 ̈NONE

	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO RE	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	ORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 ̈NONE

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 	  	390 Greenwich Street	 	 	 	 	 	New York	 	NY	 	10013	 	USA

 4. This
FINANCING STATEMENT covers the following collateral: 
 All assets of the Debtor whether now owned or hereafter acquired or in which the
Debtor otherwise has rights and all proceeds thereof. 
  

											
	
5. ALTERNATIVE DESIGNATION [if applicable]: 
 ̈ LESSEE/LESSOR 
 ̈ CONSIGNEE/CONSIGNOR 
 ̈ BAILEE/BAILOR 
 ̈ SELLER/BUYER 
 ̈ AG. LIEN

    
 ̈ NON-UCC FILING

	
6. 
 ̈
	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach
Addendum                                        
    [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL
FEE]                                [optional]
	 	 ̈All Debtors
	 	 ̈Debtor 1
	 	 ̈Debtor 2

	 8. OPTIONAL FILER REFERENCE DATA
	 		 		 	
			
	   To be filed with the Delaware Secretary of
State
	 	 	 	35890.116
(368)                

 FILING OFFICE
COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 
 DEUCCIPNAT - 12/17/2002 C T System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:25 PM 06/23/2009

INITIAL FILING # 2009 2016027
  

SRV: 090641928
	  		  	
	 	 	 	  	 	  	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
  
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME insert only one debtor name (1a or 1b) - do not abbreviate or combine
names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 The Nielsen Company (US), LLC

	  	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 	  	  
 150 N.
Martingale Rd.
	 	  

Schaumburg
	 	  
 IL
	 	  

60173
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATIONAL ID #, if any
		 	REORGANIZATION	 		 		 		 		 	
	 	  	 	 	DEBTOR	 	 LLC
  
	 	Delaware	 	 	 	 	 	 ̈NONE

	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	REORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 	 	 	 	 ̈NONE

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 	  	 390 Greenwich Street

 
	 	New York	 	NY	 	10013	 	USA

 4. This
FINANCING STATEMENT covers the following collateral: 
 All assets of the Debtor whether now owned or hereafter acquired or in which the
Debtor otherwise has rights and all proceeds thereof. 
  

											
	  

5. ALTERNATIVE DESIGNATION [if
applicable]:   ̈  LESSEE/LESSOR  
 ̈  CONSIGNEE/CONSIGNOR  
 ̈  BAILEE/BAILOR  
 ̈  SELLER/BUYER  

    
 ̈  AG. LIEN
   ̈  NON-UCC FILING

	6. 
 ̈	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS.    Attach Addendum
                                         
   [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL
FEE]                                [optional]
	 	 ̈ All 
Debtors	 	 ̈ 
Debtor 1	 	 ̈ 
Debtor 2
	 8. OPTIONAL FILER REFERENCE DATA
	 	 	 	 	 	 	 	 
				
	 	 	 To be filed with the Delaware Secretary of State
	 	 	 	35890.166 (368)

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCC1PNAT - 12/17/2002 C T System Online 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	 DELAWARE DEPARTMENT OF STATE

U.C.C. FILING SECTION

FILED 05:25 PM 06/23/2009

INITIAL FILING # 2009 2016050
  

SRV: 090641946
	  		  	
	 	 	 	  	 	  	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
  
	  		  		 	 	  	  		  	
	 	 	 	  		  		  	 	 	 	  	  		  	
	 					 			
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME insert only one debtor name (1a or 1b) - do not abbreviate or combine
names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 VNU Marketing Information, Inc.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 1c. MAILING ADDRESS
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 	  	  
 770
Broadway
	 	  
 New
York
	 	  
 NY
	 	  

10003
	 	  

USA

	 1d. SEE INSTRUCTIONS
	 	ADD’L INFO	 	1e. TYPE OF ORGANIZATION	 	1f. JURISDICTION OF ORGANIZATION	 	1g. ORGANIZATIONAL ID #, if any
		 	REORGANIZATION	 		 		 		 		 	
	 	  	 	 	DEBTOR	 	 Corporation

 
	 	Delaware	 	 	 	 	 	 ̈NONE

	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 2c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 2d. SEE INSTRUCTIONS
	 	ADD’L INFO	 	2e. TYPE OF ORGANIZATION	 	2f. JURISDICTION OF ORGANIZATION	 	2g. ORGANIZATIONAL ID #, if any
		 	REORGANIZATION	 		 		 	
	 	 	DEBTOR	 	 	 	 	 	 	 	 	 	 ̈NONE

	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	 	FIRST NAME	 	MIDDLE NAME	 	SUFFIX
	 3c. MAILING ADDRESS

 
	 	CITY	 	STATE	 	POSTAL CODE	 	COUNTRY
	 	  	 390 Greenwich Street

 
	 	New York	 	NY	 	10013	 	USA

 4. This
FINANCING STATEMENT covers the following collateral: 
 All assets of the Debtor whether now owned or hereafter acquired or in which the
Debtor otherwise has rights and all proceeds thereof. 
  

											
	  

5. ALTERNATIVE DESIGNATION [if
applicable]:   ̈  LESSEE/LESSOR  
 ̈  CONSIGNEE/CONSIGNOR  
 ̈  BAILEE/BAILOR  
 ̈  SELLER/BUYER  

    
 ̈  AG. LIEN
   ̈  NON-UCC FILING

	6. 
 ̈	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS.    Attach Addendum
                                         
   [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL
FEE]                                [optional]
	 	 ̈ All 
Debtors	 	 ̈ 
Debtor 1	 	 ̈ 
Debtor 2
	 8. OPTIONAL FILER REFERENCE DATA
	 	 	 	 	 	 	 	 
				
	 	 	 To be filed with the Delaware Secretary of State
	 	 	 	35890.166 (368)

FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02) 

DEUCC1PNAT - 12/17/2002 C T System Online 

			
	

	 	
 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 
  

																	
	 A. NAME & PHONE OF CONTACT AT
FILER [optional]
  
	 	 	  	  
 UCU106/24/09:01 :9598:

20.00 MU
 SOSIL
08:53 14400656 FS
	  		  	
	 	 	 	  	 	  	 	 	 	  	  		  	
	 B. SEND ACKNOWLEDGMENT TO: (Name and Address)

 
	  		  		 	 	  	  		  	
	 	 	 	  	

	  		  	 	 	 	  	  		  	
	 	 		  	  		  		 	 	  	  		  	
	 	 		  	  		  		 	 	  	  		  	
	 	 		  	  		  		 	 	  		  		  	
	 				 			
	 	 		  		  		 	 	  		  		  	
	 	 	 	  		  		  	 	 	 	  		  		  	
	 					 			
	 	 	 	  	 	  	 	  	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE ONLY	  	 	  	 

															
	
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 THE CAMBRIDGE GROUP, INC.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	  
 770
BROADWAY
	  	  
 NEW
YORK
	  	  
 NY
	  	  

10003
	  	  

USA

	 1d. SEE INSTRUCTIONS
	  	ADD’L INFO RE ORGANIZATION	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, if any
	 	  	DEBTOR	  	CORPORATION	  	ILLINOIS	  	50722511	  	 ̈NONE

	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 2d. SEE INSTRUCTIONS
	  	ADD’L INFO RE ORGANIZATION	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, if any
	 	  	DEBTOR	  	 	  	 	  	 	  	 	  	 ̈
NONE
	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 CITIBANK, N.A., AS COLLATERAL AGENT

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 	  	390 GREENWICH STREET	  	NEW YORK	  	NY	  	10013	  	USA
	4. This FINANCING STATEMENT covers the following collateral:	  		  		  		  	

 ALL ASSETS OF THE DEBTOR WHETHER NOW OWNED OR HEREAFTER
ACQUIRED OR IN WHICH THE DEBTOR OTHERWISE HAS RIGHTS AND ALL PROCEEDS THEREOF 
  

											
	5. ALTERNATIVE DESIGNATION [if applicable]:  
 ̈  LESSEE/LESSOR  
 ̈  CONSIGNEE/CONSIGNOR  
 ̈  BAILEE/BAILOR  
 ̈  SELLER/
 BUYER  
 ̈  AG.
 LIEN  
 ̈  NON-UCC
 FILING
	6.
 ̈	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach
Addendum                                        
        [if applicable]	 	 7. Check to REQUEST SEARCH REPORT(S) on Debtor(s)

[ADDITIONAL FEE]
                            [optional]
	 	 ̈  All Debtors
  
	 	 ̈  Debtor 1
	 	 ̈  Debtor 2

	8.	 	OPTIONAL FILER REFERENCE DATA	 		 		 	
	 	 	  
 TO BE FILLED
UP WITH THE ILLINOIS SECRETARY OF STATE                            JE1
	 	35890.166 (368)	 	 

			
	  
 FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM
UCC1) (REV. 05/22/02)
  

46053-29        
	  	
 

  

					
	 	 	STATE OF NEVADA	 	 
	 ROSS MILLER

Secretary of State
	 	
 

	 	 SCOTT W. ANDERSON

Deputy Secretary

for Commercial Recordings

		 	 OFFICE OF THE

SECRETARY OF STATE
	 	

 Filing Acknowledgement 

June 24, 2009 
  

					
	 Job Number

U20090624-0025
	  	 Initial Filing Number

2009015657-8
	  	
			
	 Filing Description

Initial Financing Statement
	  	 Document Filing Number

2009015657-8
	  	 Date/Time of Filing

06-23-2009 04:20 PM

					
		
	Debtors	  	Secured Parties
		
	 FOREMOST EXHIBITS, INC.
 770
BROADWAY
 NEW YORK NY 10003 USA
	  	 CITIBANK, N.A., AS COLLATERAL

AGENT
 390 GREENWICH STREET

NEW YORK NY 10013 USA

 The
attached document(s) were filed with the Nevada Secretary of State, Uniform Commercial Code Division. The filing date and time have been affixed to each document, indicating the date and time of filing. A filing number is also affixed and can be
used to reference this document in the future. 
 Nevada Secretary of State 

Diane Seeber 
 Filing Officer 

UCC DIVISION: 

Tracy Gillespie, Supervisor 

200 N. Carson Street 

Carson City, Nevada 89701-4069 

Telephone (775) 684-5708 

Fax (775) 684-5630 

 

 

 UCC FINANCING STATEMENT 

FOLLOW INSTRUCTIONS (front and back) CAREFULLY 

																					
	
A. NAME & PHONE OF CONTACT AT FILER [optional]
	  		  		  		  		  	
	 	 	 	 	 	 	 	 	 	  		  	Filed in the office of    	  	Document Number	  		  	
	  

B. SEND ACKNOWLEDGMENT TO: (Name and Address)
	  		  	  

 

  
 Ross Miller

Secretary of State
 State of Nevada

 
	  	2009015657-8	  		  	
	 	 		 		 	 	  		  	  	Filing Date and Time	  		  	
	 	 	 	  		 		 	 	 	 	  		  	  	06/23/2009 4:20 PM	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	 		 		 	 	  		  	  	 	  		  	
	 	 	 		 		 	 	  		  	  	 	  		  	
	 	 	 		 		 	 	  		  		  		  		  	
	 	 	 	  		 		 	 	 	 	  		  		  		  		  	
	 					 	
	 	 	 	  	 	 	 	 	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE
ONLY

															
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 Foremost Exhibits, Inc.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 770 Broadway
	  	New York	  	NY	  	10003	  	USA
	 1d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
		  	DEBTOR	  		  		  	
	 	  	 	  	 	  	Corporation	  	Nevada	  	C15347-1994	  	    
 ̈NONE
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 2d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
		  	DEBTOR	  		  		  	
	 	  	 	  	 	  	 	  	 	  	 	  	    
 ̈NONE
	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	390 Greenwich Street	  	New York	  	NY	  	10013	  	USA
	 4. This FINANCING STATEMENT covers the following collateral:

 
 All assets of the Debtor whether now owned or hereafter acquired or in which the
Debtor otherwise has rights and all proceeds thereof.
  
  

 

											
	5. ALTERNATIVE DESIGNATION [if applicable]:
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈ SELLER/BUYER
 ̈ AG. LIEN
 ̈ NON-UCC FILING
	6. 
 ̈	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach
Addendum                [if applicable]	 	7. Check to REQUEST SEARCH REPORT(S) on Debtor(s) [ADDITIONAL FEE]  [optional]	 	 ̈ All Debtors
	 	 ̈ Debtor 1
	 	 ̈ Debtor 2

	8. OPTIONAL FILER REFERENCE DATA  

To be filed with the Nevada Secretary of State
	 	 	 	35890.166 (368)	 	 

 FILING OFFICE COPY — UCC FINANCING
STATEMENT (FORM UCC1) (REV. 05/22/02) 
 DEUCC1PNAT - 12/17/2002 C T System Online 

 

 

 STATE OF NEW YORK 

DEPARTMENT OF STATE 

ONE COMMERCE PLAZA, 99 WASHINGTON AVENUE 

ALBANY, NY 12231-0001 
  

 

			
	DAVID A. PATERSON	 	LORRAINE A. CORTÉS-VÁSQUEZ
	        GOVERNOR	 	SECRETARY OF STATE        
		
		 	FILING ACKNOWLEDGMENT
		 	June 25, 2009

 RETURN TO CUSTOMER SERVICE
COUNTER 
 CORPORATION SERVICE COMPANY 

80 STATE STREET, 6TH FLOOR 
 ALBANY NY 12207-0000

 Attached is the acknowledgment copy of your recently submitted filing. This filing consists of a total of one page, which is represented in
this acknowledgment. This document has been filed with the New York State Department of State, Uniform Commercial Code Division. 
 The
Financing Statement has been assigned Filing Number: 200906240367375, Filing Date: 06/24/2009 and is currently reflected in our automated database as follows: 

Debtor’s Name & Address 

TNC (US) HOLDINGS, INC. 
 770 BROADWAY

 NEW YORK NY 10003 
 Secured
Party’s Name & Address 
 CITIBANK, N.A., AS COLLATERAL AGENT 

390 GREENWICH STREET 
 NEW YORK NY 10013

 This filing will lapse on 06/24/2014, unless continued. We encourage filers to take full advantage of the six-month window of opportunity in
which to file a Financing Statement Amendment (Continuation). Submission of your documents at the onset of the six-month window will allow ample time to rectify potential filing errors and help to assure timely recording of your filing. 

If you have any concerns regarding the way this document is recorded, please contact one of our Customer Service Representatives at (518) 474-4763,
or respond in writing to the UCC Data Processing Unit at the address indicated above. 
 Sincerely, 

 

			
	 Uniform Commercial Code Division

Data Processing Unit
	 	REF #: 213537

  

 

WWW.DOS.STATE.NY •
E-MAIL: INFO@DOS.STATE.NY.US 

 

 

 UCC FINANCING STATEMENT 
  

							
	FOLLOW INSTRUCTIONS (front and back) CAREFULLY	 	213537	 	2009 JUN 24 AM 9:35

																			
	
A. NAME & PHONE OF CONTACT AT FILER [optional]
	  	  
 CSC 50

DRAW DOWN
	  		  	
	 	 	 	 	 	 	 	 	 	  	  		  	
	  

B. SEND ACKNOWLEDGMENT TO: (Name and Address)
	  	  		  	
	 	 		 		 	 	  	  		  	
	 	 	 	  		 		 	 	 	 	  	  		  	
	 	 	 Maureen P. Murphy, Legal Assistant

Cahill Gordon & Reindel LLP
 80
Pine Street
 New York, NY 10005
	 		 		 	 	  	  		  	
	 	 	 		 		 	 	  	  		  	
	 	 	 		 		 	 	  	  		  	
	 	 	 	  		 		 	 	 	 	  	  		  	
	 					 	
	 	 	 	  	 	 	 	 	 	 	 	  	THE ABOVE SPACE IS FOR FILING OFFICE USE
ONLY

															
	 1. DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (1a or 1b) - do not abbreviate or
combine names

	 OR
	  	 1a. ORGANIZATION’S NAME

 
 TNC (US) Holdings, Inc.

	  	 1b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 1c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 770 Broadway
	  	New York	  	NY	  	10003	  	USA
	 1d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	1e. TYPE OF ORGANIZATION	  	1f. JURISDICTION OF ORGANIZATION	  	1g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
		  	DEBTOR	  		  		  	
	 	  	 	  	 	  	Corporation	  	New York	  	 	  	 	  	    
xNONE
	 2. ADDITIONAL DEBTOR’S EXACT FULL LEGAL NAME - insert only one debtor name (2a or 2b) - do not
abbreviate or combine names

	 OR
	  	 2a. ORGANIZATION’S NAME

 

	  	 2b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 2c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	 2d. SEE INSTRUCTIONS
	  	ADD’L INFO RE	  	2e. TYPE OF ORGANIZATION	  	2f. JURISDICTION OF ORGANIZATION	  	2g. ORGANIZATIONAL ID #, if any
		  	ORGANIZATION	  		  		  	
		  	DEBTOR	  		  		  	
	 	  	 	  	 	  	 	  	 	  	 	  	    
 ̈NONE
	 3. SECURED PARTY’S NAME (or NAME of TOTAL ASSIGNEE of ASSIGNOR S/P) - insert only one secured party name
(3a or 3b)

	 OR
	  	 3a. ORGANIZATION’S NAME

 
 Citibank, N.A., as Collateral Agent

	  	 3b. INDIVIDUAL’S LAST NAME

 
	  	FIRST NAME	  	MIDDLE NAME	  	SUFFIX
	 3c. MAILING ADDRESS

 
	  	CITY	  	STATE	  	POSTAL CODE	  	COUNTRY
	390 Greenwich Street	  	New York	  	NY	  	10013	  	USA
	 4. This FINANCING STATEMENT covers the following collateral:

 
 All assets of the Debtor whether now owned or hereafter acquired or in which the
Debtor otherwise has rights and all proceeds thereof.
  
  

 

											
	5. ALTERNATIVE DESIGNATION [if applicable]:
 ̈ LESSEE/LESSOR
 ̈ CONSIGNEE/CONSIGNOR
 ̈ BAILEE/BAILOR
 ̈ SELLER/BUYER
 ̈ AG. LIEN
 ̈ NON-UCC FILING
	6. 
 ̈	 	This FINANCING STATEMENT is to be filed [for record] (or recorded) in the REAL ESTATE RECORDS. Attach
Addendum                [if applicable]	 	7. Check to REQUEST SEARCH REPORT(S) on Debtor(s) [ADDITIONAL FEE]  [optional]	 	 ̈ All Debtors
	 	 ̈ Debtor 1
	 	 ̈ Debtor 2

											
	8. OPTIONAL FILER REFERENCE DATA  

To be filed with the New York Secretary of State
	 	046053-31	 	35890.166 (368)	 	

 FILING OFFICE COPY — UCC FINANCING STATEMENT (FORM UCC1) (REV. 05/22/02)

 DEUCC1PNAT - 12/17/2002 C T System Online 

FILING NUMBER: 200906240367375 

 Schedule 6 

Filings/Filing Offices 

Filings were previously made by the Collateral Agent in the following filing offices: 

 

							
	 Type of Filing
	  	 Entity
	  	 Applicable Collateral Document
	  	 Jurisdictions

	 UCC-1 Financing

Statement
	  	All Companies	  	Security Agreement	  	Jurisdiction of Organization
				
	 Intellectual Property

Filing
	  	All Companies listed on Schedule 11 as owning IP	  	IP Security Agreement	  	US Patent and Trademark Office

 Schedule 7(a) 

Real Property 
  

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Algeria
	  	Algiers	  	7, Rue Dadji Abdelkader, Cheraga	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2007	  	1/31/2011
							
	 Australia
	  	Adelaide (Payneham)	  	2 Portrush Road	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2007	  	5/31/2012
							
	 Australia
	  	Brisbane	  	490 Adelaide Street	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2007	  	6/30/2013
							
	 Australia
	  	Cheltenham	  	4 / 1176 Nepean Highway	  	AGB Nielsen Media Research Pty Ltd	  	Tenant	  	10/1/2008	  	12/31/2014
							
	 Australia
	  	Currumbin	  	10 / 23 Leonard Parade	  	AGB Nielsen Media Research Pty Ltd	  	Tenant	  	10/1/2008	  	12/31/2014
							
	 Australia
	  	Gosnells	  	5 / 140 Fremantle Road	  	AGB Nielsen Media Research Pty Ltd	  	Tenant	  	10/1/2008	  	12/31/2014
							
	 Australia
	  	Lane Cove	  	166 Epping Road	  	AGB Nielsen Media Research Pty Ltd	  	Tenant	  	2/1/2008	  	1/31/2016
							
	 Australia
	  	Melbourne	  	312 St Kilda Road	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2005	  	11/30/2012
							
	 Australia
	  	Newstead	  	6a / 76 Doggett Street	  	AGB Nielsen Media Research Pty Ltd	  	Tenant	  	6/1/2008	  	12/31/2014
							
	 Australia
	  	Passadena	  	5 Fitzgerald Road	  	AGB Nielsen Media Research Pty Ltd	  	Tenant	  	11/1/2008	  	12/31/2014
							
	 Australia
	  	Perth	  	286 Fitzgerald Street	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2007	  	11/30/2010
							
	 Australia
	  	Rose Park	  	1 Alexandra Avenue	  	AGB Nielsen Media Research Pty Ltd	  	Tenant	  	6/1/2007	  	5/31/2010
							
	 Australia
	  	South Melbourne	  	96-98 Market Street	  	NET RATINGS	  	Tenant	  	5/7/2008	  	5/6/2011
							
	 Australia
	  	South Melbourne	  	Level 1, 20-22 Albert Road	  	AGB Nielsen Media Research Pty Ltd	  	Tenant	  	5/1/2009	  	12/31/2014
							
	 Australia
	  	Sydney	  	422 Lane Cove Road, North Ryde	  	Bilfinger Berger Services	  	Sub-tenant	  	11/1/2007	  	1/14/2011
							
	 Australia
	  	Sydney	  	422 Lane Cove Road, North Ryde	  	Bilfinger Berger Services	  	Sub-tenant	  	11/1/2005	  	1/14/2011
							
	 Australia
	  	Sydney	  	422 Lane Cove Road, North Ryde	  	ACNIELSEN COMPANY	  	Tenant	  	1/25/2001	  	1/24/2011
							
	 Australia
	  	Sydney	  	59 Wentworth Avenue	  	NET RATINGS	  	Tenant	  	11/1/2004	  	10/31/2009
							
	 Australia
	  	Victoria Park	  	3 / 64 Canning Highway	  	AGB Nielsen Media Research Pty Ltd	  	Tenant	  	6/1/2008	  	12/31/2014
							
	 Austria
	  	Vienna	  	 Gablenzgasse 5-13,

Moeringstrasse 20
	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/1989	  	12/31/2009
							
	 Bahrain
	  	Manama	  	Sh. Doaij Ave - Road 327	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2004	  	1/31/2009
							
	 Bangladesh
	  	Bogra	  	Honda Place (2nd Flr), Sherpur Road, Sutrapur	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2005	  	9/30/2009
							
	 Bangladesh
	  	Chittagong	  	Aziz Chamber (4th Floor), M E S Plot # 6, Jublee Road, Enayet Bazar	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2008	  	6/30/2010
							
	 Bangladesh
	  	Dhaka	  	House # 70, Road # 15/A, Dhanmondi	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2005	  	3/31/2011
							
	 Bangladesh
	  	Dhaka	  	House # 70, Road # 15/A, Dhanmondi, 5th Floor	  	ACNIELSEN COMPANY	  	Tenant	  	6/18/2008	  	6/17/2011
							
	 Bangladesh
	  	Dhaka	  	House 24b, Road No. 14a, Dhanmondi R/A	  	ACNIELSEN CUSTOMIZED RESEARCH	  	Tenant	  	2/14/2008	  	3/31/2012
							
	 Bangladesh
	  	Khulna	  	Kazi Villa, 57 Islampur Road	  	RETAIL	  	Tenant	  	3/1/2007	  	3/31/2010
							
	 Cameroon
	  	Douala	  	Bonaloca Aeroport	  	ACNIELSEN COMPANY	  	Tenant	  	10/20/2007	  	10/19/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 China
	  	Beijing	  	11/F, Office Tower 1, Sun Dong An Plaza, No.138 Wang Fu Jing Dajie	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2005	  	12/31/2010
							
	 China
	  	Chengdu	  	Ren Min South Road	  	ACNIELSEN COMPANY	  	Tenant	  	1/10/2008	  	1/9/2011
							
	 China
	  	Guangzhou	  	Dong Feng Dong Road, Yue Xiu District	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2007	  	4/30/2010
							
	 China
	  	Guangzhou	  	Zhong Shan Wu Road, Yue Xiu District	  	ACNIELSEN COMPANY	  	Tenant	  	7/7/2007	  	7/6/2010
							
	 China
	  	Hong Kong	  	979 King’s Road, Taikoo Place, Island East (2)	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2007	  	12/31/2010
							
	 China
	  	Shanghai	  	20-21f, Tower 1, Kerry Everbright City, 218 Tian Mu Road West	  	THE NIELSEN COMPANY	  	Tenant	  	9/1/2008	  	8/31/2011
							
	 China
	  	Shanghai	  	No. 618 Yan An Road (E), Shanghai Prc.	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2007	  	12/31/2009
							
	 China
	  	Shanghai	  	No. 618 Yan An Road (E), Shanghai Prc.	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2007	  	12/31/2009
							
	 China
	  	Shenzhen	  	Hongli West Road, Fu Tian District	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2008	  	7/31/2010
							
	 Cote D’ivoire
	  	Abidjan	  	Rue J106 Lot N°2038 25 Bp 1862 Abidjan 25 Cote D’ivoire	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2009	  	1/31/2010
							
	 Egypt
	  	Alexandria	  	601 El Horreya Street	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2008	  	2/28/2011
							
	 Egypt
	  	Cairo	  	22 Beirut Street, Heliopolis	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2008	  	7/31/2011
							
	 Egypt
	  	Cairo	  	24, Abdul Monem, Hafez	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2007	  	1/31/2011
							
	 Egypt
	  	Cairo	  	8 Abdul Salam Zaki Street	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2006	  	9/30/2011
							
	 Egypt
	  	Tanta	  	18 Maher Street	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2008	  	5/31/2013
							
	 Ghana
	  	Accra	  	Gulf House, Airportwest, P.O. Box 5317, Cantonments	  	ACNIELSEN COMPANY	  	Tenant	  	6/5/2007	  	6/4/2012
							
	 India
	  	Agra	  	31, Rajeev Nagar	  	ORG	  	Tenant	  	8/1/2008	  	6/30/2009
							
	 India
	  	Ahmedabad	  	201-202-203, Ashram Road (1)	  	MARG	  	Tenant	  	4/1/2009	  	3/31/2012
							
	 India
	  	Ahmedabad	  	201-202-203, Ashram Road (1)	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2009	  	3/31/2012
							
	 India
	  	Ahmedabad	  	26-B Vijay Colony, Naranpura (1)	  	ORG	  	Tenant	  	1/1/2005	  	12/31/2010
							
	 India
	  	Ahmedabad	  	26-B Vijay Colony, Naranpura (1)	  	ORG	  	Tenant	  	1/1/2009	  	12/31/2010
							
	 India
	  	Allahabad	  	962/196, Sohbatiabagh	  	ORG	  	Tenant	  	10/1/2008	  	9/30/2011
							
	 India
	  	Amritsar	  	17 18 Court Road	  	ORG	  	Tenant	  	1/1/2007	  	12/31/2010
							
	 India
	  	Asansol	  	House No.9, Raimoni Lane, District Burdwan, West Bengal	  	ORG	  	Tenant	  	8/1/2008	  	7/31/2011
							
	 India
	  	Bangalore	  	23 Shanti Road, Shanti Nagar, 1st Flr	  	ORG	  	Tenant	  	5/18/2009	  	5/17/2012
							
	 India
	  	Bangalore	  	23 Shanti Road, Shanti Nagar, Portion Of First Flr	  	ORG	  	Tenant	  	6/1/2008	  	5/31/2009
							
	 India
	  	Bangalore	  	2nd & 3rd Flr, Rama Deevena Complex, No. 21, Ulsoor Road, Opp. Ulsoor Telephone Exchange	  	ACN ORG/MARG	  	Tenant	  	6/19/2006	  	6/18/2011
							
	 India
	  	Bangalore	  	2nd Flr, Jain Bhawan,18 Andree Road, Shanti Nagar	  	MARG	  	Tenant	  	10/1/2008	  	9/30/2011
							
	 India
	  	Bangalore	  	2nd Flr, Sri Ganga Complex, No. 67/1, Subbarama Chetty Road	  	ORG IMS	  	Tenant	  	7/1/2006	  	6/30/2010

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 India
	  	Bangalore	  	House No. 89, Flat#1, Windsor Villa Apts, 2nd Main Road, 2nd Cross, Indira Nagar	  	MARG	  	Tenant	  	8/1/2007	  	5/31/2009
							
	 India
	  	Baroda	  	Flat No. T-4, Shreeji Astha Avenue, Neptune Steel Processors, Subhanpura	  	ORG	  	Tenant	  	3/1/2009	  	2/29/2012
							
	 India
	  	Baroda	  	House No.302-B, Vicenza Residency, Near Natubhai Centre	  	ORG	  	Tenant	  	7/17/2008	  	6/16/2010
							
	 India
	  	Baroda	  	Om House, Rameshwar Estate, Subhanpura (A-1/B-1)	  	ORG	  	Tenant	  	4/15/2006	  	6/30/2009
							
	 India
	  	Baroda	  	Om House, Rameshwar Estate, Subhanpura (A-1/B-1)	  	ORG	  	Tenant	  	4/15/2006	  	6/30/2009
							
	 India
	  	Baroda	  	Om House, Rameshwar Estate, Subhanpura (B-2, 2a/3a/3b/4a/4b)	  	ORG	  	Tenant	  	12/1/2005	  	3/15/2012
							
	 India
	  	Baroda	  	Om House, Rameshwar Estate, Subhanpura (B-2, 2a/3a/3b/4a/4b)	  	ORG	  	Tenant	  	3/16/2003	  	3/15/2012
							
	 India
	  	Bhopal	  	House-Door No. 1, 2nd Flr, Plot No. 134, M.P. Nagar	  	ORG	  	Tenant	  	6/1/2006	  	5/31/2012
							
	 India
	  	Bhubaneswar	  	F-29 Bjb Nagar	  	MARG	  	Tenant	  	5/15/2006	  	5/14/2009
							
	 India
	  	Calcutta	  	Arya Mansion, 6a, 6th Flr, Raja Subdoh Mullick Square	  	ORG	  	Tenant	  	10/1/2006	  	9/30/2015
							
	 India
	  	Calcutta	  	Flat No. 9g, 9th Flr, 85, Prince Anwar Shah Road	  	ORG MARG	  	Tenant	  	1/1/2007	  	12/31/2009
							
	 India
	  	Calcutta	  	Ground Floor Of 137, Rifle Club, West, Bansdroni	  	MARG	  	Tenant	  	4/17/2009	  	4/16/2010
							
	 India
	  	Calcutta	  	Ground Flr, 69, Kansari Para Road, Kolkata	  	ORG IMS	  	Tenant	  	5/1/2007	  	4/30/2010
							
	 India
	  	Calcutta	  	No. 404/405/410/411, Jindal Towers, Block B Premises No.21/1a/3, Darga Road	  	ORG MARG RESEARCH LTD	  	Tenant	  	8/16/2006	  	8/15/2009
							
	 India
	  	Calcutta	  	P-19 Darga Road	  	MARG/ACN	  	Tenant	  	9/21/2008	  	9/20/2009
							
	 India
	  	Calcutta	  	Terrace Of Jindal Towers, Block B Premises No.21/1/A/3, Darga Road	  	ORG MARG	  	Tenant	  	12/1/2006	  	8/15/2009
							
	 India
	  	Chandigarh	  	Sco No.840, Nac Manimjra	  	ORG	  	Tenant	  	8/1/2005	  	7/13/2010
							
	 India
	  	Chennai	  	10/41 Kripa Shankari Street, West Mambalam	  	ORG IMS	  	Tenant	  	11/1/2008	  	9/30/2009
							
	 India
	  	Chennai	  	Door No. 11, Hindi Prachar Sabha Street, Thyagaraya Nagar	  	MARG	  	Tenant	  	12/15/2004	  	12/14/2010
							
	 India
	  	Chennai	  	Door No. 13, (Old No.5-A), Chittaranjan Road	  	ACN/ORG	  	Tenant	  	12/1/2008	  	10/30/2009
							
	 India
	  	Cochin	  	41/2123, Lella, 1st Flr, T.B. Beeramukunju Road, Opp Vatakat Hospital (1)	  	MARG	  	Tenant	  	1/1/2007	  	12/31/2009
							
	 India
	  	Cochin	  	41/2124, Lella, T.B.Beeramukunju Road, Opp Vatakat Hospital, Second Floor	  	ORG	  	Tenant	  	2/1/2009	  	2/29/2012

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 India
	  	Coimbatore	  	Ama Complex, 1st Flr, Cross Cut Jn, 670 Mtp Road, Rs Puram	  	ORG	  	Tenant	  	10/12/2008	  	10/11/2011
							
	 India
	  	Delhi	  	1898-A, Durga Singh Marg, Kotla Mubrarakpur	  	ORG	  	Tenant	  	8/1/2008	  	6/30/2009
							
	 India
	  	Delhi	  	1898-B, Kotla, Mubarakpur (Grnd,1,2)	  	MARG	  	Tenant	  	10/1/2005	  	9/30/2009
							
	 India
	  	Delhi	  	1898-B, Kotla, Mubarakpur (Grnd,1,2)	  	MARG	  	Tenant	  	10/1/2005	  	9/30/2009
							
	 India
	  	Delhi	  	1898-B, Kotla, Mubarakpur (Grnd,1,2)	  	MARG	  	Tenant	  	10/1/2005	  	9/30/2009
							
	 India
	  	Delhi	  	301-302, Raja House, 30-31 Nehru Place	  	ORG	  	Tenant	  	6/16/2006	  	6/15/2012
							
	 India
	  	Delhi	  	Flat No 111, 1st Floor, Park Centra, Gurgoan	  	ORG IMS	  	Tenant	  	4/1/2008	  	3/31/2011
							
	 India
	  	Delhi	  	Front/Rear Basement (Old No. H 15), Kotla, Mubarakpur, Ndsi Part-1	  	IMR	  	Tenant	  	12/1/2008	  	10/30/2009
							
	 India
	  	Delhi	  	Front/Rear Basement (Old No. H 15), Kotla, Mubarakpur, Ndsi Part-1	  	SOCIAL	  	Tenant	  	12/1/2008	  	10/30/2009
							
	 India
	  	Delhi	  	House D-17, Defence Colony	  	ORG	  	Tenant	  	12/1/2007	  	11/30/2009
							
	 India
	  	Delhi	  	House No. 1893, First Floor, Uday Chandmarg, Kotla Mubarakpur	  	SOCIAL	  	Tenant	  	2/15/2008	  	2/14/2010
							
	 India
	  	Delhi	  	Jai Singh Road (2nd & 3rd Floor), Bharat Yuvak Bhawan 1	  	ORG	  	Tenant	  	4/16/2005	  	9/30/2009
							
	 India
	  	Delhi	  	Jai Singh Road (2nd & 3rd Floor), Bharat Yuvak Bhawan 1	  	ORG	  	Tenant	  	4/1/2005	  	9/30/2009
							
	 India
	  	Delhi	  	Kotla Mubarakpur (Ground)	  	MARG	  	Tenant	  	6/9/2007	  	6/8/2011
							
	 India
	  	Delhi	  	Terrace Of Raja House, 30-31 Nehru Place	  	ORG	  	Tenant	  	11/1/2006	  	10/31/2009
							
	 India
	  	Dhanbad	  	J.C. Mullick Road, Hirapur	  	ORG	  	Tenant	  	10/1/2007	  	9/30/2009
							
	 India
	  	Ghaziabad	  	E-23, New Arya Nagar, Ghaziabad, Up	  	ORG	  	Tenant	  	5/16/2008	  	3/15/2010
							
	 India
	  	Guwahati	  	3rd Floor, C Block, Piyali Phukan Road, Rehabari	  	ORG-MARG	  	Tenant	  	11/1/2008	  	10/31/2011
							
	 India
	  	Hubli	  	Srinivas House, No 14, Lingarajnagarsouth, Vidyanagar Hubli 31	  	ORG	  	Tenant	  	2/1/2008	  	1/31/2010
							
	 India
	  	Hyderabad	  	Hse No. 201, Goutam Apartment, 79, Road 3 Basheerbagh Colony	  	SS	  	Tenant	  	4/1/2005	  	6/30/2009
							
	 India
	  	Hyderabad	  	H. No 16-11-20/27/4, 2nd Floor, Plot No 600, Saleemnagar Colony, Malakpet	  	ORG IMS	  	Tenant	  	5/1/2009	  	4/30/2011
							
	 India
	  	Hyderabad/Secunderabad	  	6-1-1, 4c, Basement, 1st And 2nd Floor, Padmaraonagar Secunderabad	  	MARG/ORG	  	Tenant	  	4/1/2009	  	3/31/2012
							
	 India
	  	Indore	  	1st Floor, 31-Jaora Compound, Opp. M.Y. Hospital	  	ORG	  	Tenant	  	3/1/2009	  	2/29/2012

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 India
	  	Jabalpur	  	1st Flr, Opp Madan Mahal Police Stn, House No. 1473, Samadhan Chamber, Napier Town	  	ORG	  	Tenant	  	2/1/2009	  	1/31/2012
							
	 India
	  	Jaipur	  	26-Rex Complex, Opp State Bk Of India, Sindhi Colony, Bani Park	  	MARG	  	Tenant	  	5/1/2007	  	4/30/2010
							
	 India
	  	Jaipur	  	E-187, C-Scheme, Tagore Nagar	  	ORG	  	Tenant	  	3/1/2009	  	2/28/2010
							
	 India
	  	Jalandhar	  	House No.1473, Gali No.09, Ajit Nagar, Jalandhar	  	ORG	  	Tenant	  	9/17/2008	  	9/16/2010
							
	 India
	  	Jodhpur	  	Anand Bhawan, Opp. Pnb Bhatii Circle, Ratanand	  	ORG	  	Tenant	  	3/1/2009	  	2/28/2010
							
	 India
	  	Kanpur	  	123, Basant Vihar	  	ORG	  	Tenant	  	9/1/2007	  	8/31/2010
							
	 India
	  	Lucknow	  	20/151, Ground Flr, Sector-20, Indira Nagar	  	ORG	  	Tenant	  	4/1/2006	  	3/31/2011
							
	 India
	  	Lucknow	  	D-169, Ground Floor, Indiranagar	  	SOCIAL	  	Tenant	  	12/11/2007	  	11/10/2008
							
	 India
	  	Lucknow	  	Flat 2 & 3, 44a Gokhley Vihar Marg	  	MARG	  	Tenant	  	4/1/2007	  	3/31/2010
							
	 India
	  	Lucknow	  	House No. A-290, Sector-5, Indira Nagar	  	SOCIAL	  	Tenant	  	2/1/2007	  	1/31/2010
							
	 India
	  	Ludhiana	  	B-24/252, Ranjit Singh Park, Near Shingaar Cinema	  	ORG MARG	  	Tenant	  	10/1/2006	  	9/30/2011
							
	 India
	  	Madurai	  	R. Ramchandran & Brothers, R.R. Complex, 9, Krishnarayar, Tank Street	  	ORG	  	Tenant	  	11/1/2004	  	10/31/2010
							
	 India
	  	Meerut	  	F-50, Pandav Nagar	  	ORG	  	Tenant	  	9/1/2008	  	9/30/2009
							
	 India
	  	Mumbai	  	1st Flr, Voltas House, Z Block, T. B. Kadam Marg, Chinchpokli	  	MARG/ACN	  	Tenant	  	1/1/2004	  	6/30/2009
							
	 India
	  	Mumbai	  	205-207, Second Floor, Mehta Estate, Andheri Kurla Road, Chakala, Andhheri (East)	  	ARC	  	Tenant	  	4/15/2009	  	6/30/2009
							
	 India
	  	Mumbai	  	5th Floor, Saki Vihar Road, Powai, Andheri(E)	  	ORG IMS	  	Tenant	  	7/1/2007	  	6/30/2010
							
	 India
	  	Mumbai	  	5th Floor, Saki Vihar Road, Powai, Andheri(E)	  	ORG IMS	  	Tenant	  	7/1/2007	  	6/30/2010
							
	 India
	  	Mumbai	  	703, Camellia -C Wing, Hahar Amrit Shakti Complex, Chandivali	  	ORG IMS	  	Tenant	  	1/1/2008	  	12/31/2010
							
	 India
	  	Mumbai	  	Dr. Babasaheb Ambedkar Rd, Voltas House ‘A’, Ground Flr	  	BASES INDIA	  	Tenant	  	11/10/2005	  	2/8/2011
							
	 India
	  	Mumbai	  	Dr. Babasaheb Ambedkar Road, Voltas House ‘A’, Chinchpokli	  	ACN ORG/MARG	  	Tenant	  	2/20/2002	  	2/9/2011
							
	 India
	  	Mumbai	  	Dr. Babasaheb Ambedkar Road, Voltas House ‘A’, Chinchpokli	  	ORG MARG	  	Tenant	  	2/20/2002	  	2/9/2011
							
	 India
	  	Mumbai	  	Dr. Babasaheb Ambedkar Road, Voltas House ‘A’, Chinchpokli	  	ACNIELSEN COMPANY	  	Tenant	  	2/20/2002	  	2/9/2011
							
	 India
	  	Mumbai	  	Flat No. 1301, “A” Wing, Manjrekar Lane, Worli	  	MARG	  	Tenant	  	4/16/2007	  	4/15/2010

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	Position	  	Commence	  	Expiry
	 India
	  	Mumbai	  	Ground + One Storey, Old Anand Nagar, Vishal Chs Ltd. Near Reliance Energy Office, W.E. Highway Gurunarayan Marg, Santacruz (East)	  	ORG MARG	  	Tenant	  	6/1/2008	  	5/31/2011
							
	 India
	  	Mumbai	  	Icc Chamber, Ground Flr, Sakinaka, Powai (Warehouse)	  	ORG IMS	  	Tenant	  	11/13/2008	  	11/12/2010
							
	 India
	  	Mumbai	  	Icc Complex	  	ORG IMS	  	Tenant	  	9/1/2005	  	12/25/2011
							
	 India
	  	Mumbai	  	Sane Guruji Marg, Chinchpokli (West), Meghani Business Centre	  	RRC’S OFFICE	  	Tenant	  	11/1/2004	  	6/30/2009
							
	 India
	  	Nagpur	  	House No. 311/C 79, Plot No. 80 Madhavnagar	  	ORG	  	Tenant	  	4/1/2007	  	12/30/2010
							
	 India
	  	Nagpur	  	Plot No. 80, Madhavnagar, Second Flr	  	ORG	  	Tenant	  	8/1/2005	  	1/31/2011
							
	 India
	  	Nagpur	  	Plot No.52, Lendhra Park	  	MARG	  	Tenant	  	9/1/2008	  	4/30/2012
							
	 India
	  	Patna	  	Flat No 206, 2nd Floor, Shobha Apartment, Pondui Kothi Campus, Boring Road	  	ORG IMS	  	Tenant	  	11/1/2008	  	9/30/2009
							
	 India
	  	Patna	  	Sankat Mochan New Area Kadamkuan	  	ORG MARG	  	Tenant	  	3/1/2007	  	11/30/2009
							
	 India
	  	Pune	  	Bandal Dhankude Plaza, Paud Road, Opp. P.M.T. Depot, Kothrud	  	ORG	  	Tenant	  	7/1/2006	  	6/30/2009
							
	 India
	  	Pune	  	Flat 221, Second Floor, Chitrashala Building, 562, Sadashivpeth	  	ORG IMS	  	Tenant	  	7/3/2007	  	7/2/2009
							
	 India
	  	Pune	  	Flat No. 1, 233/B, New Sadashiv Peth	  	MARG/ACN	  	Tenant	  	8/16/2005	  	2/15/2011
							
	 India
	  	Pune	  	Jamanadas Ingavale Patil, Post Bhugaori, Opp. Water Tank, Tal, Mulshi	  	ORG MARG	  	Tenant	  	8/1/2008	  	7/31/2009
							
	 India
	  	Raipur	  	House Block No. Ii, 1st Flr, Above Santosh Provision Stores, Opp. Fish Market	  	ORG	  	Tenant	  	8/1/2008	  	6/30/2009
							
	 India
	  	Rajkot	  	House No.63, Nandanvan Society, Nr. Raiya Chokdi, Gandhigram Road	  	ORG	  	Tenant	  	6/14/2008	  	6/13/2011
							
	 India
	  	Rajkot	  	Shop Number - 2, Near Swapnasiddi Society	  	ORG	  	Tenant	  	12/1/2008	  	11/30/2011
							
	 India
	  	Ranchi	  	Room No.1, Betar Kendra, Niwaranpur	  	ORG	  	Tenant	  	5/1/2006	  	4/30/2012
							
	 India
	  	Surat	  	Kubernager Part 1, 2nd Flr, House No.A-10, Katargam Main Road	  	ORG	  	Tenant	  	8/1/2006	  	6/30/2010
							
	 India
	  	Trivandrum	  	House No.Tc 21/375, 1st Flr, Sree Venkatesh, Nedumcaud Road, Karamana	  	ORG	  	Tenant	  	3/1/2009	  	2/28/2012
							
	 India
	  	Varanasi	  	B-27/70, Barhhar Kothi, Durgakund	  	ORG	  	Tenant	  	1/1/2008	  	12/31/2010
							
	 India
	  	Vijayawada	  	House No. 27-29-30, Vijaya Phanitha Bldgs, Ksheera Sagara Hospital Road Governor Pet	  	ORG	  	Tenant	  	2/1/2005	  	1/31/2011

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 India
	  	Vijayawada	  	Vijayawada 29-2-48, Ramamandiram Street, Governor Pet	  	MARG	  	Tenant	  	12/1/2006	  	11/30/2009
							
	 India
	  	Visakhapatanam	  	2nd Flr, B/H Saibaba Temple, House No.45-45-1/C, Akkayyapalem	  	ORG	  	Tenant	  	12/1/2008	  	11/30/2009
							
	 Indonesia
	  	Balikpapan	  	Jl. Serendit Ii Blok B1/36, Perumahan Rss Damai	  	ACNIELSEN COMPANY	  	Tenant	  	5/5/2008	  	5/4/2010
							
	 Indonesia
	  	Bandung	  	Jl. Cicagrak Ii No.2	  	AGB NIELSEN MEDIA RESEARCH / Indonesia	  	Tenant	  	10/1/2006	  	9/30/2009
							
	 Indonesia
	  	Bandung	  	Jl. Cijagra Iii/2	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2006	  	9/30/2009
							
	 Indonesia
	  	Banjarmasin	  	Jl. Sungai Jingah No. 3 Rt.02	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2008	  	6/1/2010
							
	 Indonesia
	  	Banjarmasin	  	Jln. Puteri Junjung Buih Gg. Aman Rt 12 No. 43, Kel. Karang Mekar, Kec. Banjarmasin Timur	  	AGB NIELSEN MEDIA RESEARCH / Indonesia	  	Tenant	  	4/26/2008	  	4/25/2010
							
	 Indonesia
	  	Batam	  	Jl. Bengkong Indah Ii Gg Sakura, Blk F No. 75	  	ACNIELSEN COMPANY	  	Tenant	  	5/5/2009	  	5/4/2012
							
	 Indonesia
	  	Bengkulu	  	Jl. Mahakam Raya Blok A40 Lingkar Barat Perum Bumi Raflesia	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2008	  	8/31/2010
							
	 Indonesia
	  	Cirebon	  	Jl. Kali Tanjung No 46	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2008	  	9/30/2010
							
	 Indonesia
	  	Denpasar	  	Jl. Sandat Gang Katalia No. 4	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2009	  	3/31/2012
							
	 Indonesia
	  	Denpasar	  	Jln. Soka Gg Kertapura I No. 39, Kertapura, Kesiman Kertalangu, Denpasar Timur	  	AGB NIELSEN MEDIA RESEARCH / Indonesia	  	Tenant	  	1/12/2008	  	1/11/2010
							
	 Indonesia
	  	Jakarta	  	Jl. Lapangan Ros No. 36 - 36c, Tebet	  	ACNIELSEN COMPANY	  	Tenant	  	7/5/2006	  	7/4/2012
							
	 Indonesia
	  	Jakarta	  	Jl.Sawo Kecik Raya,No. 2 Bukit Duri Tebet	  	ACNIELSEN COMPANY	  	Tenant	  	4/16/2008	  	4/15/2010
							
	 Indonesia
	  	Jakarta	  	Mayapada Tower 17/Fl, Jl. Jend Sudirman Kav.28	  	ACNIELSEN COMPANY	  	Tenant	  	9/24/2007	  	8/31/2012
							
	 Indonesia
	  	Jakarta	  	Mayapada Tower 17/Fl, Suite 03, Jln. Jend. Sudirman Kav. 28	  	AGB NIELSEN MEDIA RESEARCH / Indonesia	  	Tenant	  	9/1/2006	  	8/31/2012
							
	 Indonesia
	  	Jakarta	  	Mayapada Tower 20/Fl, Suite 02, Jln. Jend. Sudirman Kav. 28	  	AGB NIELSEN MEDIA RESEARCH / Indonesia	  	Tenant	  	7/2/2007	  	8/31/2012
							
	 Indonesia
	  	Jakarta	  	Mayapada Tower, Jl. Jend Sudirman Kav.28	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2006	  	8/31/2012
							
	 Indonesia
	  	Jakarta	  	Mayapada Tower, Jl. Jend Sudirman Kav.28	  	AGB/NMR	  	Sub-tenant	  	2/28/2005	  	8/31/2012
							
	 Indonesia
	  	Jambi	  	Jl. Kaca Piring Ii/22 Rt33, Kel. Simpang Iv Sipin, Kec, Telanaipura	  	ACNIELSEN COMPANY	  	Tenant	  	6/15/2007	  	6/15/2009
							
	 Indonesia
	  	Lampung	  	Jl. Imam Bonjol Gg Hl Zamaludin No. 31, Kel. Langkapura, Kemiling	  	ACNIELSEN COMPANY	  	Tenant	  	9/11/2007	  	9/10/2009
							
	 Indonesia
	  	Makasar	  	Jl. Daeng Tata Komp Hartaco Indah, Blok Iia-38	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2007	  	6/30/2009
							
	 Indonesia
	  	Makasar	  	Jln. Daeng Ngadde No.24 Rt.007 Rw.07 Kel. Parang Tambung Kec. Tamalate	  	AGB NIELSEN MEDIA RESEARCH / Indonesia	  	Tenant	  	1/8/2008	  	1/7/2010
							
	 Indonesia
	  	Malang	  	Jl. Danau Bratan Tmr H5-A No 12	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2007	  	7/31/2010

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Indonesia
	  	Manado	  	Jl. Teuku Umar 36 Karame Lingk Vi	  	ACNIELSEN COMPANY	  	Tenant	  	1/17/2009	  	1/16/2011
							
	 Indonesia
	  	Mataram	  	Jl.Dji Sam Sue, No. 4 Perumahan Bumi Gora	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2008	  	2/28/2010
							
	 Indonesia
	  	Medan	  	Jl. Sei Mencirin Ujung 49/91	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2007	  	10/30/2010
							
	 Indonesia
	  	Medan	  	Jln. Darussalam Gang Turi Ii No.47 .Kel. Sei Sikambing D, Kec. Medan Petisah	  	AGB NIELSEN MEDIA RESEARCH / Indonesia	  	Tenant	  	4/22/2008	  	4/21/2010
							
	 Indonesia
	  	P.Siantar	  	Jl.Cemara No. 26	  	ACNIELSEN COMPANY	  	Tenant	  	4/22/2008	  	4/21/2010
							
	 Indonesia
	  	Padang	  	Jl. Dr Wahidin Ii/5	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2006	  	6/30/2009
							
	 Indonesia
	  	Palembang	  	Jln. Inspektur Marzuki Lr. Sei. Leko No.318 Rt. 001 Rw.01kelurahan Siring Agung Kecamatan Llir Barat I	  	AGB NIELSEN MEDIA RESEARCH / Indonesia	  	Tenant	  	1/8/2008	  	1/7/2010
							
	 Indonesia
	  	Palembang	  	Komp. Griya Mutiara No. 4 Jl. Inspektur Marzuki Lorok Pakjo, Kel.Siring Barat, Kec.Llir Barat 1	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2008	  	5/31/2010
							
	 Indonesia
	  	Pekan Baru	  	Jl. Kopi No. 2, Tangkerang Labuai, Bukit Raya	  	ACNIELSEN COMPANY	  	Tenant	  	4/22/2008	  	4/21/2010
							
	 Indonesia
	  	Pekan Baru	  	Perum Bukit Mas Regency Blok B Nol. 2, Jl. Bukit Barisan Tangkerang Timur	  	ACNIELSEN COMPANY	  	Tenant	  	4/27/2009	  	4/27/2011
							
	 Indonesia
	  	Pontianak	  	Komp Hm Suwignyo Pernai 2 Blok B/18, Jl. Hm Suwignyo	  	ACNIELSEN COMPANY	  	Tenant	  	2/8/2007	  	2/7/2010
							
	 Indonesia
	  	Purwokerto	  	Jl. Jati Raya No 191 Perum Bumi Tanjung Elok	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2008	  	1/31/2010
							
	 Indonesia
	  	Samarinda	  	Jl. Jakarta Perum Korpri Blok Q No 27 Loa Bakung	  	ACNIELSEN COMPANY	  	Tenant	  	10/4/2007	  	10/3/2009
							
	 Indonesia
	  	Semarang	  	Jl. Ungaran Timur Raya No 47	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2007	  	6/30/2010
							
	 Indonesia
	  	Semarang	  	Jln. Mendut Viii No. 9 Rt. 002 Rw. 11 Kel. Kalipancur Kec Ngalian	  	AGB NIELSEN MEDIA RESEARCH / Indonesia	  	Tenant	  	2/1/2008	  	1/31/2010
							
	 Indonesia
	  	Solo	  	Jl. Kahuripan B2 No 42, Banjarsari, Surakarta	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2007	  	9/30/2009
							
	 Indonesia
	  	Surabaya	  	Jl. Ketintang Selatan Blok Bb 22-33, Ketintang Permai	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2006	  	3/31/2011
							
	 Indonesia
	  	Surabaya	  	Jln. Karang Rejo Viii No. 6a	  	AGB NIELSEN MEDIA RESEARCH / Indonesia	  	Tenant	  	11/1/2007	  	10/31/2009
							
	 Indonesia
	  	Tasikmalaya	  	Jl. Benda Gg Ciranjang Iii/2	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2008	  	3/31/2010
							
	 Indonesia
	  	Tebingtinggi	  	Jl. Kf Tandean Gg Akrab No 15g	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2008	  	3/31/2010
							
	 Indonesia
	  	Tegal	  	Jl. Surabayan 1 No 23	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2008	  	3/31/2010
							
	 Indonesia
	  	Yogyakarta	  	Griya Wirokerten Indah, Jln. Duku Rt 11 Rw 20 No 181, Kelurahan Wirokerten Kecamatan Banguntapan, Bantul	  	AGB NIELSEN MEDIA RESEARCH / Indonesia	  	Tenant	  	2/18/2008	  	2/17/2010
							
	 Indonesia
	  	Yogyakarta	  	Kp Gedongan Baru, Banguntapan, Bantul	  	ACNIELSEN COMPANY	  	Tenant	  	2/8/2007	  	2/7/2010
							
	 Japan
	  	Tokyo	  	5-12-7 Shiroganedai, Minatoku	  	ACNIELSEN COMPANY	  	Tenant	  	11/14/2007	  	11/13/2012
							
	 Jordan
	  	Amman	  	11 Mahmout Al-Abidi Street	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2003	  	3/1/2010

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Kenya
	  	Nairobi	  	Waiyaki Way Westlands Po 53786	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2004	  	5/31/2010
							
	 Kuwait
	  	Hawalli	  	Jabriya Area 11, Street 2	  	ACNIELSEN COMPANY	  	Tenant	  	12/25/2006	  	12/25/2009
							
	 Lebanon
	  	Beirut	  	Gedco Center (Ggf), Bloc C, 2nd Floor	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2010
							
	 Lebanon
	  	Beirut	  	Gedco Center (Ggf), Bloc C, 2nd Floor	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2010
							
	 Malaysia
	  	Alor Setar	  	Jalan Senangin 1, Off Jalan Sultanah Sambungan	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2008	  	2/28/2010
							
	 Malaysia
	  	Ipoh	  	22c Jalan Dass	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2009	  	3/31/2011
							
	 Malaysia
	  	Kota Bharu	  	Lot 193, Mezzanine, Seksyen 22 (Depan Jkr), Jalan Kuala Krai, Kelantan	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2007	  	10/31/2010
							
	 Malaysia
	  	Kota Kinabalu	  	Lot 4, Tingkat 1, Kepayan Ridge Fasa 18 & 19, Penampang	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2009	  	5/31/2010
							
	 Malaysia
	  	Kuantan	  	E1419, Tingkat 2, Jalan Wong Ah Jang	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2008	  	7/31/2010
							
	 Malaysia
	  	Kuching	  	553, 2/F, Jalan Ang Cheng Ho	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2008	  	10/31/2011
							
	 Malaysia
	  	Melaka	  	1a, Jalan Tkl 1/2, Taman Kota Lakasamanajalan Tkl 1, Taman Kota Laksamana	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2008	  	4/30/2011
							
	 Malaysia
	  	Petaling Jaya	  	19/F Menara Mbpj, Jln Tengah, 46200	  	AGB Nielsen Media Research (Malaysia) Sdn Bhd	  	Tenant	  	7/1/2007	  	6/30/2010
							
	 Malaysia
	  	Petaling Jaya	  	20f Menara Mbpj, Jalan Tengah (Level 4, 15, 17, 18 19, 20 & Shoplots)	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2007	  	6/30/2010
							
	 Malaysia
	  	Petaling Jaya	  	No. 8, 1st Floor, Jln 52/18, Lapangan Merdeka, 46200	  	AGB Nielsen Media Research (Malaysia) Sdn Bhd	  	Tenant	  	6/1/2007	  	5/30/2010
							
	 Malaysia
	  	Prai	  	48b, Jalan Todak 4, Pusat Bandar Baru, Seberang Jaya	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2008	  	10/31/2011
							
	 Malaysia
	  	Seremban	  	No. 176-1 Jalan Toman 9, Kemayan Square	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2009	  	10/31/2009
							
	 Malaysia
	  	Skudai	  	32a Jalan Keindahan 1, Taman Skudai Indah	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2008	  	6/30/2011
							
	 Morocco
	  	Casablanca	  	179 Rue Amar Riffi Apt B15	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2008	  	9/30/2011
							
	 Morocco
	  	Casablanca	  	179 Rue Amar Riffi Apt B16	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2008	  	9/30/2011
							
	 Morocco
	  	Casablanca	  	179 Rue Amar Riffi Apt B6	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2007	  	7/1/2010
							
	 Morocco
	  	Casablanca	  	Imm. Al Wahda, Entree A 2 Eme Etage Apt 6 & 8	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2005	  	4/30/2011
							
	 Morocco
	  	Casablanca	  	Imm. Al Wahda, Entree A 2 Eme Etage Apt 7	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2003	  	11/30/2010
							
	 Nepal
	  	Kathmandu	  	Ka 1/741, Ravi Bhawan, Kalimati	  	ACNIELSEN COMPANY	  	Tenant	  	9/17/2008	  	9/16/2010
							
	 New Zealand
	  	Auckland	  	129 Hurstmere Road	  	ACNIELSEN COMPANY and AGB/NMR	  	Tenant	  	2/1/2005	  	1/31/2015
							
	 New Zealand
	  	Wellington	  	150 Willis Street	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2008	  	12/31/2014
							
	 Nigeria
	  	Lagos	  	146c Ligali Ayorinde Street, Victoria Island	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2007	  	4/30/2009
							
	 Oman
	  	Muscat	  	P.O. Box 2989, Ruwi 112	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2005	  	7/31/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Pakistan
	  	Faisalabad	  	P480 Street #1, Gobindpura, Main Gulberg Road	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2008	  	2/28/2009
							
	 Pakistan
	  	Hyderabad	  	D-44 Latifabad No. 5	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Karachi	  	45 G, Block 6, Pechs	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Karachi	  	Godown At Shop #13, Progressive Plaza	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Karachi	  	Office # 715, Progressive Plaza	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Karachi	  	Office # 716, Progressive Plaza	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Karachi	  	Office # 717, Progressive Plaza	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Karachi	  	Office # 718, Progressive Plaza	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Karachi	  	Office # 815, Progressive Plaza	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Lahore	  	22a, Block E-Ii, Gulberg Iii	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Lahore	  	22a, Block E-Ii, Gulberg Iii(2)	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Lahore	  	Briefing Hall At Center Point, Gulberg Iii	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Lahore	  	Shop B104, Main Boulevard, Gulberg Ii	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Lahore	  	Shop B204, Mainboulevard, Gulberg Ii	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2008	  	2/28/2009
							
	 Pakistan
	  	Lahore	  	Shop B274, Main Boulevard, Gulberg Ii	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Pakistan
	  	Multan	  	01-S-C, Block S, Sadique Center	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2008	  	1/1/2009
							
	 Pakistan
	  	Peshawar	  	Haji Jan Wali Plaza-No 2	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2008	  	1/31/2009
							
	 Pakistan
	  	Rawalpindi	  	Commercial Market Sattelite Town 2	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2008	  	2/28/2009
							
	 Pakistan
	  	Sukkur	  	F-10-6/7, Barrage Colony	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/1/2009
							
	 Philippines
	  	Cebu City	  	251 Colon Bldg. Osmena Blvd. (402 And 404)	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2008	  	9/30/2009
							
	 Philippines
	  	Cebu City	  	251 Colon Bldg. Osmena Blvd. (402 And 404)	  	NIELSEN MEDIA RESEARCH	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Philippines
	  	Dagupan	  	76 Beverly Hills	  	AGB NIELSEN MEDIA RESEARCH PHILIPIPNES, INC.	  	Tenant	  		  	Dec. 2009
							
	 Philippines
	  	Dagupan City	  	No. 7 Siapno Apt, Zamora & Gomez Streets, Malued District	  	NIELSEN MEDIA RESEARCH	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Philippines
	  	Davao City	  	Gb Cam Bldg, Monteverde Ave, Room 301	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Philippines
	  	Davao City	  	J. Palma Gil St., Davao City	  	NIELSEN MEDIA RESEARCH	  	Tenant	  	12/15/2008	  	12/15/2009
							
	 Philippines
	  	Mandaluyong City	  	Prudential Building, 31 Edsa Cor. Apo St, Boni	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2007	  	10/31/2012
							
	 Philippines
	  	Pasig City	  	Buting, Concepcion Pasig. Warehouse 19	  	ACNIELSEN COMPANY	  	Tenant	  	11/5/2008	  	11/4/2009
							
	 Philippines
	  	Quezon City	  	Amparo	  	AGB NIELSEN MEDIA RESEARCH PHILIPIPNES, INC.	  	Tenant	  		  	Dec. 2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Philippines
	  	Quezon City	  	Web Jet Acropolis Bldg. 88 E. Rodriguez Jur, Avenue, Bagumbayan, Unit 303	  	AGB NIELSEN MEDIA RESEARCH PHILIPIPNES, INC.	  	Tenant	  	7/26/2008	  	7/31/2009
							
	 Philippines
	  	Quezon City	  	Web Jet Acropolis Bldg. 88 E. Rodriguez Jur, Avenue, Bagumbayan, Unit 404	  	AGB NIELSEN MEDIA RESEARCH PHILIPIPNES, INC.	  	Tenant	  	12/1/2008	  	11/30/2009
							
	 Philippines
	  	Quezon City	  	Web Jet Acropolis Bldg. 88 E. Rodriguez Jur, Avenue, Bagumbayan, Unit 505	  	AGB NIELSEN MEDIA RESEARCH PHILIPIPNES, INC.	  	Tenant	  	10/1/2008	  	9/30/2009
							
	 Philippines
	  	Quezon City	  	Web Jet Acropolis Bldg. 88 E. Rodriguez Jur, Avenue, Bagumbayan, Unit 507	  	AGB NIELSEN MEDIA RESEARCH PHILIPIPNES, INC.	  	Tenant	  	10/1/2008	  	9/30/2009
							
	 Philippines
	  	Quezon City	  	Web Jet Acropolis Bldg. 88 E. Rodriguez Jur, Avenue, Bagumbayan, Unit 305 And 307	  	AGB NIELSEN MEDIA RESEARCH PHILIPIPNES, INC.	  	Tenant	  	9/1/2008	  	8/31/2009
							
	 Philippines
	  	Quezon City	  	Web Jet Acropolis Bldg. 88 E. Rodriguez Jur, Avenue, Bagumbayan, Unit 306 And 308	  	AGB NIELSEN MEDIA RESEARCH PHILIPIPNES, INC.	  	Tenant	  	8/1/2008	  	7/31/2009
							
	 Philippines
	  	Quezon City	  	Web Jet Acropolis Bldg. 88 E. Rodriguez Jur, Avenue, Bagumbayan, Unit 506 And 508	  	AGB NIELSEN MEDIA RESEARCH PHILIPIPNES, INC.	  	Tenant	  	9/1/2008	  	8/31/2009
							
	 Qatar
	  	Doha	  	Al Defaaf Street No.893, Al Sadd	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2008	  	8/31/2009
							
	 Saudi Arabia
	  	Abha	  	Khamis Mushait, Almadyna Alaskarya Road	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2008	  	12/31/2009
							
	 Saudi Arabia
	  	Dammam	  	Flat 208, 10th Street, P.O.Box 8635	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2008	  	12/31/2009
							
	 Saudi Arabia
	  	Jeddah	  	Al Taufiq Building Souq Nadi	  		  		  	1/1/2008	  	12/31/2009
							
	 Saudi Arabia
	  	Jeddah	  	Najoud Center Al-Tahlia Street	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2007	  	1/31/2010
							
	 Saudi Arabia
	  	Qassim	  	Kobaib Street-Near Sapto	  	ACNIELSEN COMPANY	  	Tenant	  	9/3/2008	  	8/2/2009
							
	 Saudi Arabia
	  	Riyadh	  	Al Khazan Street, Office No 40209/10	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2008	  	11/30/2009
							
	 Saudi Arabia
	  	Riyadh	  	Office No. 10 Floor No. 3 Saudi Memmar Building, Al Mohammadiyah Quarter, King Fahad Road	  		  		  	10/1/2008	  	9/30/2011
							
	 Saudi Arabia
	  	Tabuk	  	King Fahd Street, Apt 38	  	ACNIELSEN COMPANY	  	Tenant	  	6/3/2008	  	5/3/2009
							
	 Singapore
	  	Singapore	  	55 Newton Road (13)	  	THE NIELSEN COMPANY (SINGAPORE) PTE LTD	  	Tenant	  	1/10/2005	  	1/9/2011
							
	 Singapore
	  	Singapore	  	55 Newton Road (15)	  	THE NIELSEN COMPANY (SINGAPORE) PTE LTD	  	Tenant	  	1/10/2005	  	1/9/2011
							
	 Singapore
	  	Singapore	  	Nil	  	AGB Nielsen Media Research Singapore Pte Ltd	  		  		  	
							
	 South Africa
	  	Bloemfontein	  	67 Second Ave Westdene	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2005	  	8/31/2009
							
	 South Africa
	  	Cape Town	  	Unit 2.2, No 1 Northbank, Northbank Lane, Century City	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2007	  	8/31/2012
							
	 South Africa
	  	Durban	  	2, Cranbrook Place, Douglas Saunders Drive, La Lucia Ridge	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2004	  	8/31/2009
							
	 South Africa
	  	East London	  	121 Devereux Ave	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2005	  	4/30/2010
							
	 South Africa
	  	East Rand	  	97 Bedford Ave	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2007	  	1/31/2010

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 South Africa
	  	Johannesburg	  	7 Handel Road	  	ACNIELSEN COMPANY	  	Tenant	  	5/23/2000	  	7/31/2010
							
	 South Africa
	  	Johannesburg	  	7 Handel Road	  	AGB Nielsen Media Research SA (Pty) Ltd.	  	Tenant	  	0	  	Aug 2010
							
	 South Africa
	  	Polokwane	  	470 Florapark Centre C/O Marshall & Boshoff Streets	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2007	  	3/31/2009
							
	 South Africa
	  	Port Elizabeth	  	36 Pickering Ave	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2006	  	9/30/2011
							
	 South Africa
	  	Pretoria	  	Whittle Lane, Queenswood	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2008	  	3/31/2009
							
	 South Africa
	  	West Rand	  	C/R Ruhamah & Banket Street, Helderkruin, Roodepoort	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/31/2010
							
	 South Korea
	  	Daegu	  	1331-5, 1-Dong Manchon Suseong-Ku	  	ACNIELSEN COMPANY	  	Tenant	  	4/4/2008	  	4/3/2010
							
	 South Korea
	  	Daejeon	  	87-1, Tanbang-Dong, Seo-Ku	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 South Korea
	  	Kwangju	  	133-1, Sinan-Dong Puk-Ku	  	ACNIELSEN COMPANY	  	Tenant	  	3/15/2008	  	3/15/2010
							
	 South Korea
	  	Kwangju	  	133-1, Sinan-Dong Puk-Ku	  	AGB/NMR	  	Sub-tenant	  	3/15/2008	  	3/15/2010
							
	 South Korea
	  	Pusan	  	1288-30 Younsan 5 Dong Younje-Ku	  	ACNIELSEN COMPANY	  	Tenant	  	12/21/2008	  	12/20/2013
							
	 South Korea
	  	Seoul	  	#401, 182-13 Daerung Post Tower 2 Cha, Guro 3-Dong, Guro-Gu	  	AGB-CDI Dominicana	  	Tenant	  	9/25/2005	  	9/24/2009
							
	 South Korea
	  	Seoul	  	170-5 Guro-Dong, Guro-Gu	  	KADD NIELSEN MEDIA RESEARCH	  	Owner	  		  	
							
	 South Korea
	  	Seoul	  	43-18 Dongja Dong, Youngsan-Ku	  	ACNIELSEN COMPANY	  	Tenant	  	12/22/2008	  	12/21/2010
							
	 South Korea
	  	Seoul	  	51-1 Namchang-Dong, Jung-Gu	  	ACNIELSEN COMPANY	  	Tenant	  	2/21/2009	  	2/20/2012
							
	 South Korea
	  	Seoul	  	686-4 Sindaebang-Dong, Dongjak-Gu	  	KADD NIELSEN MEDIA RESEARCH	  	Tenant	  	10/16/2007	  	10/15/2009
							
	 Sri Lanka
	  	Colombo	  	No. 98 D. S Senanayake Mawatha	  	ACNIELSEN COMPANY	  	Tenant	  	3/15/2006	  	12/31/2011
							
	 Sri Lanka
	  	Dehiwala	  	69a 1/2 Galle Rd	  	ACNIELSEN COMPANY	  	Tenant	  	11/11/2005	  	9/30/2008
							
	 Sri Lanka
	  	Kandy	  	135, Kotugodella Veediya Kandy	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2005	  	9/30/2009
							
	 Sri Lanka
	  	Matara	  	33/A , Kumarathunge Mawatha, Matara	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2008	  	6/30/2009
							
	 Taiwan
	  	Kaoshiung	  	# 28, Wufo 2nd Rd.	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2004	  	8/31/2009
							
	 Taiwan
	  	Taichung	  	8f, 314 Fushing Road	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2009	  	4/30/2011
							
	 Taiwan
	  	Taipei	  	#24, Lane 309, Fu Teh St.	  	AGB/NMR	  	Sub-tenant	  	1/1/2009	  	12/31/2009
							
	 Taiwan
	  	Taipei	  	#24, Lane 309, Fu Teh St.	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2009	  	2/28/2011
							
	 Taiwan
	  	Taipei	  	#65 #67, Guang Fu South Rd.	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2003	  	12/31/2010
							
	 Taiwan
	  	Taipei	  	#65 #67, Guang Fu South Rd. 9f	  	AGB Nielsen Media Research	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Taiwan
	  	Taipei	  	188 Nanking East Road, Section 5 - 12/F	  	ACNIELSEN COMPANY	  	Tenant	  	10/16/2004	  	10/31/2009
							
	 Taiwan
	  	Taipei	  	188 Nanking East Road, Section 5 - 12/F	  	AGB/NMR	  	Sub-tenant	  	2/28/2005	  	10/31/2009
							
	 Taiwan
	  	Taipei	  	188 Nanking East Road, Section 5 - 12f	  	AGB Nielsen Media Research	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Taiwan
	  	Taipei	  	188 Nanking East Road, Section 5 - 8/F	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2004	  	10/31/2009
							
	 Taiwan
	  	Taipei	  	188 Nanking East Road, Section 5 - 8/F	  	AGB/NMR	  	Sub-tenant	  	1/1/2009	  	12/31/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Tanzania
	  	Dar Es Salaam	  	Maktaba/Bibi Titi Mohamed St	  	ACNIELSEN COMPANY	  	Tenant	  	2/21/2009	  	2/21/2010
							
	 Thailand
	  	Bangkok	  	323 Silom Road	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2007	  	4/30/2010
							
	 Thailand
	  	Bangkok	  	3401e,34fl United Centre	  	AGB NMR (THAILAND)	  	Tenant	  		  	4/30/2010
							
	 Thailand
	  	Bangkok	  	3404 ,34fl United Centre	  	AGB NMR (THAILAND)	  	Tenant	  		  	4/30/2010
							
	 Thailand
	  	Bangkok	  	49 Fl,United Centre	  	AGB NMR (THAILAND)	  	Tenant	  		  	4/30/2010
							
	 Thailand
	  	Bangkok	  	8fl ,United Centre	  	AGB NMR (THAILAND)	  	Tenant	  		  	4/30/2010
							
	 Tunisia
	  	Tunis	  	12 Rue 8003	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2008	  	12/31/2009
							
	 Uganda
	  	Kampala	  	Plot 1 Colville Strt. -Plot 5 Portal Avenue	  	AC NIELSEN UGANDA LIMITED	  	Tenant	  	11/1/2008	  	10/31/2009
							
	 United Arab Emi
	  	Abu Dhabi	  	No. 19 Hamdan Street, Po Box43904	  	ACNIELSEN COMPANY	  	Tenant	  	7/12/2008	  	7/11/2009
							
	 United Arab Emi
	  	Dubai	  	Dubai Union House, Flat 702, Plot No P306	  	ACNIELSEN COMPANY	  	Tenant	  	12/15/2004	  	1/14/2009
							
	 United Arab Emi
	  	Sharjah	  	Al Buhaira Corniche, Flat 204, 2nd Floor	  	ACNIELSEN COMPANY	  	Tenant	  	7/10/2006	  	7/9/2009
							
	 United Arab Emi
	  	Sharjah	  	Al Buhaira Corniche, Flat 405, 4th Floor,	  	ACNIELSEN COMPANY	  	Tenant	  	12/17/2006	  	12/16/2009
							
	 United Arab Emi
	  	Sharjah	  	Al Buhaira Corniche, Flats 301-304, 307 & 308, 3rd Floor	  	ACNIELSEN COMPANY	  	Tenant	  	4/19/2007	  	4/18/2009
							
	 Vietnam
	  	Can Tho City	  	02 Hai Ba Trung Street	  	ACNIELSEN COMPANY	  	Tenant	  	2/25/2009	  	8/25/2009
							
	 Vietnam
	  	Da Nang City	  	Lot 9 Nguyen Thien Thuat, Binh Hien, Hai Chau	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2008	  	7/30/2011
							
	 Vietnam
	  	Hai Phong City	  	Nhi Son Building, 87 To Hieu	  	ACNIELSEN COMPANY	  	Tenant	  	4/15/2008	  	4/15/2013
							
	 Vietnam
	  	Hanoi City	  	23 Phan Chu Trinh Street, Hoan Kiem District	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2006	  	6/30/2009
							
	 Vietnam
	  	Hanoi City	  	73, Ngo 651 Minh Khai, To 28, Thanh Luong, Hai Ba Trung	  	ACNIELSEN COMPANY	  	Tenant	  	7/15/2007	  	7/15/2009
							
	 Vietnam
	  	Hanoi City	  	So 5 Khu 5 To 28d- Thanh Luong, H.Ba Trung - Hn	  	ACNIELSEN COMPANY	  	Tenant	  	3/18/2008	  	6/30/2009
							
	 Vietnam
	  	Ho Chi Minh City	  	19l Mieu Noi Area, Binh Thanh District (Fw)	  	ACNIELSEN COMPANY	  	Tenant	  	9/10/2008	  	9/9/2011
							
	 Vietnam
	  	Ho Chi Minh City	  	24 Pho Quang, Ward 2, Tan Binh (Dp)	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Vietnam
	  	Ho Chi Minh City	  	243-243b Hoang Van Thu Street, Tan Binh District	  	ACNIELSEN COMPANY	  	Tenant	  	4/16/2009	  	4/15/2011
							
	 Vietnam
	  	Ho Chi Minh City	  	309/17 Nguyen Van Troi Street, Tan Binh Dist., Hcmc (Retail)	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2009	  	3/31/2010
							
	 Vietnam
	  	Nha Trang	  	38-24a2 Le Hong Phong Street	  	ACNIELSEN COMPANY	  	Tenant	  	10/16/2008	  	10/15/2010
							
	 Belarus
	  	Minsk	  	18 K.Tsetkin Street	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2008	  	1/31/2009
							
	 Belgium
	  	Brussels	  	Avenue Des Pleiades 73	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2006	  	6/30/2015
							
	 Belgium
	  	Wavre	  	Avenue Pasteur 4	  	ACNIELSEN BASES	  	Tenant	  	9/1/2008	  	8/31/2013
							
	 Belgium
	  	Wavre	  	Rue Lavoisier 37	  	ACNIELSEN BASES	  	Tenant	  	2/1/2007	  	2/28/2016
							
	 Bosnia/Herzegovina
	  	Sarajevo	  	Hamdije Cemerlica 2	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Bulgaria
	  	Sofia	  	2 Kukush Street	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2005	  	11/30/2010
							
	 Croatia
	  	Zagreb	  	Budmanijeva 1	  	AGB Nielsen Media Research (Croatia)	  	Tenant	  	6/1/2007	  	6/1/2010
							
	 Croatia
	  	Zagreb	  	Kucerina 5	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2007	  	2/28/2012

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Cyprus
	  	Nicosia	  	D. Severis & G. Vizyinos Str	  	AGB Nielsen Media Research Ltd	  	Tenant	  		  	1/31/2013
							
	 Cyprus
	  	Nicosia	  	Limassol Avenue 5	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2006	  	3/31/2009
							
	 Czech Republic
	  	Prague 4	  	Budejovicka 3a	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2004	  	6/30/2009
							
	 Denmark
	  	Copenhagen	  	Stranvejan 70	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2004	  	8/31/2012
							
	 Estonia
	  	Tallinn	  	Lastekodu 48	  	A.C. NIELSEN COMPANY (EM)	  	Tenant	  	10/1/2006	  	12/31/2010
							
	 Finland
	  	Espoo	  	Linnoitustie 9-11	  	ACNIELSEN COMPANY	  	Tenant	  	2/2/2004	  	1/31/2014
							
	 France
	  	Bordeaux	  	23 Quai De Paludate	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2002	  	10/31/2011
							
	 France
	  	Boulogne	  	235 Avenue Le Jour Se Leve	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2000	  	10/31/2009
							
	 France
	  	Caluire	  	3 Rue De Mailly	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/1998	  	3/31/2010
							
	 France
	  	Cergy Pontoise	  	 9 Ave. Des Trois Fontaines

(G&1-6 & 7-1 Wing)
	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2007	  	2/29/2016
							
	 France
	  	Levallois Perret	  	67 Rue Annatole	  	NET RATINGS	  	Tenant	  	12/1/2005	  	11/30/2014
							
	 France
	  	Rennes	  	10bis, Avenue Henri Freville	  	ACNIELSEN COMPANY	  	Tenant	  	11/15/2000	  	11/14/2009
							
	 Germany
	  	Baden-Baden	  	Augustaplatz 2	  	MUSIC CONTROL	  	Tenant	  	2/1/2005	  	12/31/2009
							
	 Germany
	  	Dusseldorf	  	Lindemannstr. 79	  	AXENSE	  	Tenant	  	1/1/2006	  	12/31/2008
							
	 Germany
	  	Frankfurt	  	Insterburgerstrasse 16	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2007	  	4/30/2017
							
	 Germany
	  	Hamburg	  	Sachsenstrasse 10-16	  	NIELSEN MEDIA RESEARCH	  	Tenant	  	3/16/2006	  	3/31/2011
							
	 Germany
	  	Langenfeld	  	Winkelsweg 179	  	TRADE DIMENSIONS	  	Tenant	  	1/27/2003	  	12/31/2009
							
	 Germany
	  	Munich	  	Nymphenburgerstrasse 158	  	NIELSEN EDI	  	Tenant	  	4/1/2001	  	3/31/2011
							
	 Germany
	  	Nuremburg	  	Dr. Carlo-Schmid-Str 200	  	NET RATINGS	  	Tenant	  	8/1/2002	  	7/31/9999
							
	 Greece
	  	Athens	  	162-166, Sygrou Avenue	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2005	  	5/31/2017
							
	 Greece
	  	Athens	  	Athens-Aoou	  	 AGB Nielsen Media

Research
 SA - GREECE
	  	Tenant	  	12/15/2006	  	12/14/2018
							
	 Greece
	  	Athens	  	L. Riencourt	  	AGB Nielsen Media Research SA - GREECE	  	Owned	  		  	
							
	 Greece
	  	Athens	  	L. Riencourt	  	AGB Nielsen Media Research SA - GREECE	  	Tenant	  	12/1/2006	  	11/30/2015
							
	 Greece
	  	Athens	  	L. Riencourt	  	AGB Nielsen Media Research SA - GREECE	  	Tenant	  	7/15/2001	  	7/14/2013
							
	 Greece
	  	Kallithea	  	 Syggrou 344 & Solonos 4.

3rd Floor
	  	ORGANOTIKI S.A.	  	Tenant	  	12/8/1995	  	8/31/2009
							
	 Greece
	  	Kallithea	  	 Syggrou 344 & Solonos 4.

4rth Floor
	  	ORGANOTIKI S.A.	  	Tenant	  	9/1/2000	  	8/31/2009
							
	 Greece
	  	Larissa	  	Larissa	  	 AGB Nielsen Media

Research
 SA - GREECE
	  	Tenant	  	10/11/2006	  	10/31/2010
							
	 Greece
	  	Patra	  	Patra	  	 AGB Nielsen Media

Research
 SA - GREECE
	  	Tenant	  	1/1/2009	  	12/31/2011
							
	 Greece
	  	Salonica	  	39 Aggelaki Street	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2008	  	9/30/2009
							
	 Greece
	  	Salonica	  	Salonica	  	 AGB Nielsen Media

Research
 SA - GREECE
	  	Tenant	  	4/15/2000	  	3/31/2012
							
	 Hungary
	  	Budapest	  	1034 Bp., Becsi Ut 120.	  	AGBNMR Hungary	  	Tenant	  	1/1/2008	  	12/31/9999
							
	 Hungary
	  	Budapest	  	1146 Bp., Hermina Ut 57-59.	  	AGBNMR Hungary	  	Tenant	  	1/1/2008	  	12/31/9999
							
	 Hungary
	  	Budapest	  	1149 Bp., Rona U. 120-122.	  	AGBNMR Hungary	  	Tenant	  	11/1/2005	  	10/31/9999
							
	 Hungary
	  	Budapest	  	Vaci Utca 81	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2007	  	12/31/2011
							
	 Ireland
	  	Bangor	  	14 Victoria Road	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/1997	  	4/30/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Ireland
	  	Dublin	  	14 Riverwalk	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2001	  	9/30/2021
							
	 Ireland
	  	Dublin	  	14 Riverwalk	  	AGB/NMR	  	Sub-tenant	  	2/28/2005	  	9/30/2021
							
	 Ireland
	  	Dublin	  	6 Clare St	  	MUSIC CONTROL	  	Tenant	  	1/1/2007	  	1/1/2009
							
	 Israel
	  	Herzliya Pituach	  	6 Hahoshlim St	  	BUZZ METRICS	  	Tenant	  	11/1/2008	  	10/31/2013
							
	 Israel
	  	Petach Tikvah	  	 35 Hkidma St. At Kiryat
 Arye

	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2006	  	2/28/2011
							
	 Italy
	  	Milan	  	35 Via Tortona	  	NET RATINGS	  	Tenant	  	5/11/2005	  	5/10/2011
							
	 Italy
	  	Milan	  	Via Di Vittorio 10	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2006	  	12/31/2014
							
	 Italy
	  	Milan	  	Via Gonzaga, 5	  	MUSIC CONTROL	  	Tenant	  	1/1/2002	  	12/31/2013
							
	 Italy
	  	Milan	  	Via Lattuada 25	  	BASES ITALY	  	Tenant	  	10/1/2003	  	9/30/2015
							
	 Italy
	  	Milan	  	Via Longhena, 3a	  	Agb NMR s.r.l (Italy)	  	Tenant	  	9/1/2007	  	8/31/2019
							
	 Italy
	  	Milan	  	Via Tiziano 32	  	AGB/NMR Holding Spa	  	Tenant	  	1/1/2006	  	12/31/2011
							
	 Italy
	  	Milan	  	Viale Filippetti, 37 - 20122 Milano	  	Agb NMR s.r.l (Italy)	  	Tenant	  	7/1/2008	  	6/30/2014
							
	 Kazakhstan
	  	Almaty	  	16 Elebekova Str.	  	ACNIELSEN COMPANY	  	Tenant	  	4/18/2004	  	12/31/2009
							
	 Latvia
	  	Riga	  	 Cesu Street 31, Building 1,

Fifth Floor
	  	ACNIELSEN COMPANY	  	Tenant	  	10/12/2006	  	10/11/2009
							
	 Lithuania
	  	Vilnius	  	 A. Juozapaviciaus Street
 6/2

	  	ACNIELSEN COMPANY	  	Tenant	  	7/17/2002	  	4/30/2011
							
	 Macedonia
	  	Skopje	  	Rampo Levkata 12	  	AGB Nielsen Media Research / Macedonia	  	Tenant	  	9/1/2007	  	9/1/2012
							
	 Macedonia
	  	Skopje	  	Rampo Levkata 20	  	AGB Nielsen Media Research / Macedonia	  	Tenant	  	10/1/2007	  	1/31/2008
							
	 Netherlands
	  	Diemen	  	Diemerhof 2	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2008	  	10/31/2019
							
	 Netherlands
	  	Diemen	  	Diemerhof 2 (Parking)	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2008	  	6/30/2010
							
	 Netherlands
	  	Diemen	  	Wisselwerking 12	  	THE NIELSEN COMPANY	  	Tenant	  	11/1/2008	  	10/31/2011
							
	 Netherlands
	  	Haarlem	  	Ceylonpoort 5-25	  	VNU BUSINESS PUBLICATIONS	  	Sub-tenant	  	1/1/2007	  	12/31/2009
							
	 Netherlands
	  	Haarlem	  	Ceylonpoort 5-25	  	THE NIELSEN COMPANY	  	Tenant	  	1/1/2000	  	1/1/2010
							
	 Netherlands
	  	Hilversum	  	Heuvellaan 48b	  	MUSIC CONTROL	  	Tenant	  	5/1/2005	  	10/31/2010
							
	 Netherlands
	  		  	N/A	  	AGB Netherlands C.V.	  		  		  	
							
	 Norway
	  	Oslo	  	Drammensveien 123	  	BV Network AS	  	Sub-tenant	  	10/16/2007	  	10/15/2009
							
	 Norway
	  	Oslo	  	Drammensveien 123	  	NIELSEN MEDIA RESEARCH AS	  	Sub-tenant	  	10/16/2006	  	10/15/2012
							
	 Norway
	  	Oslo	  	Drammensveien 123	  	ACNIELSEN COMPANY	  	Tenant	  	10/16/2006	  	10/15/2012
							
	 Poland
	  	Warsaw	  	Broniewskiego 28	  	AGB NMR Sp. z o.o.	  	Tenant	  		  	May 2010
							
	 Poland
	  	Warsaw	  	 Marynarska Point Phase 1,
 2nd
And 3rd Floors
	  	ACNIELSEN COMPANY	  	Tenant	  	7/26/2008	  	7/25/2015
							
	 Poland
	  	Warsaw	  	Przbyszewskiego 47	  	AGB NMR Sp. z o.o.	  	Tenant	  		  	2016 (or
earlier)
							
	 Portugal
	  	Lisbon	  	 Rua De Donna Filipa De
 Vilhena
38
	  	ACNIELSEN COMPANY	  	Owner	  		  	
							
	 Romania
	  	Bucharest	  	 4-10 Muntii Tatra
 Street/75
Buzesti Street
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2007	  	12/31/2011
							
	 Russia
	  	Abakan	  	Tchertogasheva St. 148	  	ACNIELSEN COMPANY	  	Tenant	  	1/5/2008	  	4/30/2009
							
	 Russia
	  	Achinsk	  	Ul. Inducstrial’naya, 16	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2008	  	8/1/2009
							
	 Russia
	  	Arkhangelsk	  	Ul. Timme 23	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Russia
	  	Astrakhan	  	Ul.N.Ostrovskogo 124	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2008	  	3/31/2009
							
	 Russia
	  	Barnaul	  	Prospect Lenina 195	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2008	  	10/31/2009
							
	 Russia
	  	Cheboksary	  	Egersky Bulvar, 4	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2008	  	5/31/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Russia
	  	Chelyabinsk	  	Ul. Gagarina 9/35	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2003	  	5/31/2009
							
	 Russia
	  	Ekaterinburg	  	Pr-K Kosmonaftov 11b	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2008	  	9/30/2009
							
	 Russia
	  	Irkusk	  	Ul R Louxemburg 184	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2007	  	10/31/2009
							
	 Russia
	  	Ivanovo	  	Ul. Pochtovaya 6 “A”, Office 202	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2008	  	4/30/2009
							
	 Russia
	  	Izhevsk	  	Ul. Novoazhimova 7	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2007	  	12/31/2008
							
	 Russia
	  	Kaliningrad	  	Garajnaya St. 2	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Russia
	  	Kazan	  	Ul. 7th Soyousnaya 1	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2008	  	9/30/2009
							
	 Russia
	  	Khabaravosk	  	Ul. Lenina 57	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/30/2009
							
	 Russia
	  	Kirov	  	Solnechniy Proezd, 4	  	ACNIELSEN COMPANY	  	Tenant	  	1/7/2008	  	12/31/2008
							
	 Russia
	  	Komsomolsk	  	Prospekt Mira 38/3	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Russia
	  	Krasnodar	  	Ul Rashpilefskaya 142a	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	9/30/2009
							
	 Russia
	  	Krasnoyarsk	  	Ul Krasnoyiarski Rabochyi 30a	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2008	  	8/1/2009
							
	 Russia
	  	Magnitogorsk	  	Prospect Lenina 89-403	  	ACNIELSEN COMPANY	  	Tenant	  	12/10/2008	  	10/31/2009
							
	 Russia
	  	Miass	  	Ul. Pavlowa 8,A	  	ACNIELSEN COMPANY	  	Tenant	  	3/20/2006	  	2/17/2009
							
	 Russia
	  	Moscow	  	Ul. Tushinskaya, Building 13-15	  	ACNIELSEN COMPANY	  	Tenant	  	6/26/2008	  	5/1/2009
							
	 Russia
	  	N Novgorog	  	Pr-Kt. Gagarina Ave 27	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2008	  	8/1/2009
							
	 Russia
	  	Nakhodka	  	Bulvar Entuziastov, 13	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Russia
	  	Novorossiysk	  	Engesla St. 7	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2008	  	5/31/2009
							
	 Russia
	  	Novosibirsk	  	Kommunisticheskaya	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2008	  	8/1/2009
							
	 Russia
	  	Omsk	  	Ul. B.Hmel’nickogo,244	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2008	  	6/30/2009
							
	 Russia
	  	Orenburg	  	Ul. Promishlennaya 5/1	  	ACNIELSEN COMPANY	  	Tenant	  	6/8/2008	  	5/8/2009
							
	 Russia
	  	Penza	  	Ul. Moskovskaya 56/34g	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/28/2009
							
	 Russia
	  	Perm	  	Ul.Dashina 7	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2005	  	11/30/2008
							
	 Russia
	  	Petrozavosk	  	Ul. Kirova 38	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2008	  	10/31/2009
							
	 Russia
	  	Pskov	  	Ul.Leona Pozemskogo, 123a	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Russia
	  	Pyatigorsk	  	 Privokzalnaya Ploshad Z/D

Vokzala, Building 5
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	11/30/2009
							
	 Russia
	  	Rostov Na Donu	  	Ul.Turgenevskaja 49,Off.5	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2008	  	10/31/2009
							
	 Russia
	  	Ryazan	  	Ul Gogol 43/26	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2008	  	3/30/2009
							
	 Russia
	  	Samara	  	Ul. Mirnaja 3	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2008	  	10/31/2009
							
	 Russia
	  	Saratov	  	Ul. Astrahanskaya 43	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	11/30/2009
							
	 Russia
	  	Sochi	  	 Ul. Sverdlova, 49/2a,
 Adler

	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2008	  	3/31/2009
							
	 Russia
	  	St. Petersburg	  	4th Sovietskaya Str. 40	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	11/30/2009
							
	 Russia
	  	Stavropol	  	Ul. Krasnoflotskaya 92	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2008	  	3/31/2009
							
	 Russia
	  	Tagil	  	Ul. Lebajzhinskaya 3	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2008	  	10/30/2009
							
	 Russia
	  	Tolyati	  	Ul. Stepana Rasina 44	  	ACNIELSEN COMPANY	  	Tenant	  	10/4/2008	  	9/4/2009
							
	 Russia
	  	Tula	  	 Turgenevskaya 50 Off
 403/5

	  	ACNIELSEN COMPANY	  	Tenant	  	11/27/2008	  	11/25/2009
							
	 Russia
	  	Tumen	  	Ul. Respubliki 207	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2005	  	11/30/2008
							
	 Russia
	  	Ufa	  	Ul. 50 Let Ussr 39	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2008	  	4/30/2009
							
	 Russia
	  	Ulyanovsk	  	Ul. Pushkinskaya 7	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2007	  	8/31/2009
							
	 Russia
	  	V. Novgorod	  	Prospekt A. Korsunova 14a	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/30/2009
							
	 Russia
	  	Vladimir	  	Ul. Komissarova 20	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2008	  	11/30/2008
							
	 Russia
	  	Vladivostok	  	Ul. Davidova 5a	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Russia
	  	Volgograd	  	Prospect Lenina, 86 Office 619	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2008	  	7/31/2009
							
	 Russia
	  	Voronezh	  	Ul. 20 Let Oktibria 59/3	  	ACNIELSEN COMPANY	  	Tenant	  	12/11/2008	  	11/11/2009
							
	 Russia
	  	Yaroslavl	  	Tytaevskoe Av. 4a	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2008	  	2/28/2009
							
	 Serbia
	  	Belgrade	  	Gavrila Principa 8	  	AGB NIELSEN MEDIA RESEARCH / Serbia	  	Tenant	  	1/1/2008	  	12/31/2008
							
	 Serbia
	  	Belgrade	  	Kraljevica Marka 13	  	AGB NIELSEN MEDIA RESEARCH / Serbia	  	Tenant	  	1/1/2008	  	5/31/2009
							
	 Serbia
	  	Belgrade	  	Nusiceva 16	  	ACNIELSEN COMPANY	  	Tenant	  	9/15/2006	  	9/14/2010
							
	 Slovak Republic
	  	Bratislava	  	Kocelova 9 (Main Office)	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2004	  	3/1/9999
							
	 Slovenia
	  	Ljubljana	  	Dunajska 122	  	AGB Nielsen, medijske raziskave, d.o.o.	  	Tenant	  	  NA	  	  NA
							
	 Slovenia
	  	Ljubljana	  	Smartinska 106	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2008	  	12/31/9999
							
	 Spain
	  	Barcelona	  	C/ Tarragona, 141 - 157	  	ACNIELSEN COMPANY	  	Tenant	  	11/16/2001	  	11/30/2009
							
	 Spain
	  	Barcelona	  	C/ Tarragona, 149 - 157	  	ACNIELSEN COMPANY	  	Tenant	  	11/16/2001	  	11/30/2009
							
	 Spain
	  	Madrid	  	C/ Salvador De Madariaga 1	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2007	  	7/1/2011
							
	 Spain
	  	Madrid	  	Calle General Aranaz N 88, Bajo	  	NET RATINGS	  	Tenant	  	7/15/2006	  	7/14/2009
							
	 Spain
	  	Madrid	  	Calle Jose Ortega Y Gasset 62	  	NIELSEN EDI	  	Tenant	  	9/1/2006	  	8/31/2011
							
	 Spain
	  	Madrid	  	Puerta Del Sol, 6 - 3, Izq.	  	MUSIC CONTROL	  	Tenant	  	1/1/2008	  	12/31/2012
							
	 Sweden
	  	Stockholm	  	Maria Skolgata 83	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2006	  	9/30/2011
							
	 Sweden
	  	Stockholm	  	Maria Skolgata 83	  	AGB/NMR	  	Sub-tenant	  	2/28/2005	  	9/30/2011
							
	 Sweden
	  	Stockholm	  	Maria Skolgata 83	  	AGBNMR Sweden	  	Tenant	  	7/1/2006	  	9/30/2011
							
	 Switzerland
	  	Buochs	  	Nahseydi 6	  	AGB Nielsen Media Research MS S.A.	  	Tenant	  		  	12/31/2010
							
	 Switzerland
	  	Geneva	  	Rue Des Acacias Ch-1211	  	VNU BUSINESS MEDIA SA	  	Tenant	  	5/1/2006	  	4/30/2011
							
	 Switzerland
	  	Lugano	  	Via Calloni 1	  		  	Tenant	  		  	  yearly
   renewable

							
	 Switzerland
	  	Lugano	  	Via Calloni 1	  	MEDIA INSTRUMENTS S.A.	  	Sub-tenant	  	1/1/2008	  	12/31/9999
							
	 Switzerland
	  	Luzern	  	 D4 Park 6, 6039 Root

Langenbold
	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2007	  	6/30/2017
							
	 Switzerland
	  	Zurich	  	Seefeldstrasse 69	  	NET RATINGS	  	Tenant	  	9/1/2008	  	8/31/2009
							
	 Turkey
	  	Adana	  	 Gazipasa Bulvari Cemal
 Pasa
Mah. No:45
	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2008	  	5/31/2009
							
	 Turkey
	  	Ankara	  	 Mesrutiyet Mah. Korur
 Sok 49/7
Cankaya
	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2009	  	5/1/2010
							
	 Turkey
	  	Istanbul	  	 Back-Up Reference Site -

Uskudar, Selimiye Camii Sok. 11 Istanbul
	  	AGB Nielsen Mdi Research Piyasa Arastirma Hizmetleri A.S.	  	Tenant	  	4/1/2007	  	4/1/2010
							
	 Turkey
	  	Istanbul	  	 Office - Kadikoy,

Josuyolu,Katip Salih Sok.
 116
Istanbul
	  	 AGB Nielsen Mdi Research

Piyasa Arastirma Hizmetleri A.S.
	  	Tenant	  	1/1/2001	  	12/31/2010
							
	 Turkey
	  	Istanbul	  	 Ruzgarlibahce District.

Cumhuriyet St. Acarlar
 Business Center. C Block
No: 12 Floors 1-2-3-4
 Kavacik 34805
	  	ACNIELSEN COMPANY	  	Tenant	  	3/22/2008	  	3/21/2013
							
	 Turkey
	  	Izmir	  	 Mahmut Esat Bozkurt Cd
 1442 Dk
No:33 Kat:1 D1 Alsancak
	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2008	  	11/30/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Turkey
	  	Samsun	  	 Kylycdede Mah. Saadet Cd.,
 Apt
No:114/2
	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2008	  	10/30/2009
							
	 Ukraine
	  	Kiev	  	 4 Ivana Lepse Building,
 4th
Floor
	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2007	  	7/25/2010
							
	 Ukraine
	  	Kiev	  	 4 Ivana Lepse Building,
 5th
Floor (Storage)
	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2007	  	7/25/2010
							
	 United Kingdom
	  	Barnsley, South Yorkshire	  	Wilthorpe Road, Unit 1f	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/1991	  	7/31/2011
							
	 United Kingdom
	  	Birmingham	  	10 Holliday Street	  	ACNIELSEN COMPANY	  	Tenant	  	11/25/2003	  	8/31/2012
							
	 United Kingdom
	  	Bracknell	  	The Ring	  	NIELSEN MEDIA RESEARCH	  	Tenant	  	10/23/2002	  	10/24/2013
							
	 United Kingdom
	  	Chippenham	  	Unit 2 Avon Reach	  	DECISIONS MADE EASY	  	Tenant	  	5/1/2000	  	4/30/2010
							
	 United Kingdom
	  	Chippenham	  	Unit 5 Avon Reach	  	DECISIONS MADE EASY	  	Tenant	  	3/29/2003	  	3/28/2009
							
	 United Kingdom
	  	Chippenham	  	Unit 6 Avon Reach	  	DECISIONS MADE EASY	  	Tenant	  	5/1/2004	  	4/30/2014
							
	 United Kingdom
	  	Chippenham	  	Unit 9 Avon Reach	  	DECISIONS MADE EASY	  	Tenant	  	9/1/2006	  	8/31/2009
							
	 United Kingdom
	  	Harrogate, N. Yorks	  	1 Windsor Court Cornwall Road	  	ACNIELSEN COMPANY	  	Tenant	  	5/9/2006	  	4/1/2011
							
	 United Kingdom
	  	London	  	189 Shaftesbury Ave.	  	NIELSEN BUSINESS MEDIA, INC.	  	Tenant	  	11/2/2000	  	3/24/2012
							
	 United Kingdom
	  	London	  	60 Strand	  	AGB NIELSEN MEDIA RESEARCH	  	Tenant	  	9/29/2008	  	9/28/2013
							
	 United Kingdom
	  	London	  	77 St John Street	  	NET RATINGS	  	Tenant	  	12/1/2008	  	5/31/2009
							
	 United Kingdom
	  	Newport	  	Clarence Place	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2008	  	9/30/2009
							
	 United Kingdom
	  	Oxford	  	London Road, Headington	  	ACNIELSEN COMPANY	  	Owner	  		  	
							
	 United Kingdom
	  	Royston	  	Tey House, Market Hill	  	NMRI - GLOBAL	  	Tenant	  	11/21/1990	  	11/20/2011
							
	 United Kingdom
	  	Stevenage Hertfordshire	  	89 95 Queensway	  	BOOK DATA LTD	  	Tenant	  	12/22/1986	  	12/21/2011
							
	 United Kingdom
	  	Twickenham Tw1 1lr	  	1 Chertsey Road	  	BOOK DATA LTD	  	Tenant	  	8/1/1999	  	7/31/2014
							
	 United Kingdom
	  	Woking Surrey	  	62 Goldsworth Road	  	BOOK DATA LTD	  	Tenant	  	12/24/2003	  	12/23/2013
							
	 Argentina
	  	Buenos Aires	  	Tucuman 342/44/48	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2006	  	3/1/2010
							
	 Argentina
	  	Ciudad De Bahia Blanca	  	Portugal 579	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2008	  	10/31/2011
							
	 Argentina
	  	Cordoba	  	Rodriguez Pena 83	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2008	  	9/30/2011
							
	 Argentina
	  	Godoy Cruz	  	Rivadavia 666	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2007	  	6/30/2010
							
	 Argentina
	  	Mar Del Plata	  	Rodriguez Pena 2698	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2009	  	4/30/2012
							
	 Argentina
	  	Neuquen	  	Libertad 176 Piso 1	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2007	  	1/31/2010
							
	 Argentina
	  	Resistencia	  	Castelli 78 1 Piso	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2003	  	11/30/2009
							
	 Argentina
	  	Rosario	  	 San Lorenzo 1333 Piso 3
 Dto A

	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2008	  	6/30/2011
							
	 Argentina
	  	Salta	  	Pueyrredon 1031, 7 Piso	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2008	  	8/31/2010
							
	 Argentina
	  	San Miguel De Tucuman	  	Belgrano N 3220	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2008	  	11/30/2011

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Argentina
	  	Santa Fe	  	Francia 3315 Planta Baja	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	3/30/2010
							
	 Brazil
	  	Bauru	  	 Rua Aplheu Ribas
 Sampaio, No
3-26, Room 201
	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2008	  	3/31/2010
							
	 Brazil
	  	Belém	  	Av. Magalhães Barata, 651 Room 311	  	ACNIELSEN COMPANY	  	Tenant	  	5/21/2008	  	5/20/2009
							
	 Brazil
	  	Belo Horizonte	  	 Rua Pernambuco, 1002
 Room 301
- Savassi
	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2008	  	4/30/2010
							
	 Brazil
	  	Brasilia	  	 Scs-Setor Comercial Sul -

Quadra 06 - Room 01 And 02 Bloco A
	  	ACNIELSEN COMPANY	  	Tenant	  	10/13/2008	  	10/12/2009
							
	 Brazil
	  	Campinas	  	 Rua Sebastiao De Souza
 205 -
Room 104
	  	ACNIELSEN COMPANY	  	Tenant	  	3/25/2009	  	3/25/2010
							
	 Brazil
	  	Campinas	  	 Rua Sebastiao De Souza
 205 -
Rooms 101 102
	  	ACNIELSEN COMPANY	  	Tenant	  	3/25/2009	  	3/25/2010
							
	 Brazil
	  	Campo Grande	  	 Rua Treze De Maio, 2500
 (Room
901 & 902)
	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2008	  	4/30/2010
							
	 Brazil
	  	Cotia	  	 Rua Monte Castelo, 55
 (Km 22.5
Rod. Raposo Tavares
	  	NIELSEN BUSINESS MEDIA, INC.	  	Tenant	  	10/15/2005	  	12/31/9999
							
	 Brazil
	  	Cotia	  	 Rua Monte Castelo, 55
 (Km 22.5
Rod. Raposo Tavares
	  	ACNIELSEN COMPANY	  	Owner	  		  	
							
	 Brazil
	  	Curitíba	  	 Rua Santa Catarina, 65
 Rooms
701a And 702a
	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2006	  	7/31/2009
							
	 Brazil
	  	Florianópolis	  	 Rua Tiradentes 02
 Rooms 201,
202 - Sao Jose
	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2008	  	1/31/2010
							
	 Brazil
	  	Fortaleza	  	 Rua Dr. Jose Lourenco No 870 -

Rooms 905, 906, 907 And 908 - Aldeota
	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2007	  	2/1/2010
							
	 Brazil
	  	Goiania	  	 Rua Dezoito, 110 Centro
 (701)

	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2006	  	10/1/2009
							
	 Brazil
	  	Goiania	  	 Rua Dezoito, 110 Centro
 (702)

	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2008	  	4/30/2010
							
	 Brazil
	  	Maceio	  	 Av. Governador Osman
 Loureiro
N 171 - Room 01
	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2008	  	5/1/2010
							
	 Brazil
	  	Porto Alegre	  	 Av. Carlos Gomes, 466,
 Cj.601

	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2005	  	11/30/2009
							
	 Brazil
	  	Recife	  	 Av. Conde De Boa Vista,
 1412 -
Room 601, 602, 603 And 604 - Boa Vista
	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2006	  	7/30/2009
							
	 Brazil
	  	Riberao Preto	  	 Avenida Portugal N 1.740 -

Cj.62
	  	ACNIELSEN COMPANY	  	Tenant	  	5/28/2003	  	6/30/2009
							
	 Brazil
	  	Rio De Janeiro	  	 Av. Rio Branco,128 - 2.0
 Andar
- Centro
	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2006	  	1/30/2011
							
	 Brazil
	  	Rio De Janeiro	  	 Rua Santa Cecilia N. 984 -

Room 402 Bangu
	  	ACNIELSEN COMPANY	  	Tenant	  	5/1/2009	  	4/30/2010
							
	 Brazil
	  	Rio De Janeiro	  	 Rua Sete De Setembro,
 111 -
Parking 2705
	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2008	  	6/30/2009
							
	 Brazil
	  	Rio De Janeiro	  	 Rua Sete De Setembro,
 111 -
Parking 2707
	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2008	  	6/30/2009
							
	 Brazil
	  	Rio De Janeiro	  	 Rua Sete De Setembro,
 111 -
Parking 2711
	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2009	  	2/28/2010
							
	 Brazil
	  	Rio De Janeiro	  	 Rua Sete De Setembro,
 111 -
Parking 310 And 311
	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2009	  	2/28/2010
							
	 Brazil
	  	Rio De Janeiro	  	 Rua Sete De Setembro,
 111 -
Parking 312 And 3006
	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2009	  	2/28/2010

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Brazil
	  	Salvador	  	 Av. Tancredo Neves, 3343,
 Room
705
	  	ACNIELSEN COMPANY	  	Tenant	  	1/8/2007	  	1/7/2010
							
	 Brazil
	  	Salvador	  	 Av. Tancredo Neves, 3343,
 Room
706
	  	ACNIELSEN COMPANY	  	Tenant	  	1/8/2007	  	1/7/2010
							
	 Brazil
	  	Sao Paulo	  	 Rua Capote Valente, 467
 Apto
64
	  	ACNIELSEN COMPANY	  	Tenant	  	12/7/2007	  	6/6/2010
							
	 Brazil
	  	Sao Paulo	  	 Rua Do Paraíso, 139

Room 51
	  	ACNIELSEN COMPANY	  	Tenant	  	5/10/2008	  	5/9/2009
							
	 Brazil
	  	São Paulo	  	 Rua Alfredo Guedes, 72 -

Cj.91, 92, 93 Santana
	  	ACNIELSEN COMPANY	  	Tenant	  	4/5/2004	  	4/5/2010
							
	 Brazil
	  	São Paulo	  	Rua Cantagalo, 785 - Tatuape	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2007	  	6/30/2009
							
	 Brazil
	  	Vila Velha	  	Av. Carioca 353 - Room 1501	  	ACNIELSEN COMPANY	  	Tenant	  	3/10/2007	  	3/9/2010
							
	 Brazil
	  	Vila Velha	  	Av. Carioca, 353 - Room 1502	  	ACNIELSEN COMPANY	  	Tenant	  	3/10/2007	  	3/9/2010
							
	 Brazil
	  	Vila Velha	  	Av. Carioca, 353 - Room 1503	  	ACNIELSEN COMPANY	  	Tenant	  	3/10/2007	  	3/9/2010
							
	 Chile
	  	Antofagasta	  	Arturo Prat 461	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2008	  	11/1/2010
							
	 Chile
	  	Antofagasta	  	 Arturo Prat 461 Edif.
 Segundo
Gomez
	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2008	  	11/1/2010
							
	 Chile
	  	Arica	  	Baquedano 731	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2005	  	1/1/2010
							
	 Chile
	  	Concepcion	  	Rengo 94	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2003	  	9/1/2009
							
	 Chile
	  	Iquique	  	Sotomayor 625	  	ACNIELSEN COMPANY	  	Tenant	  	1/15/2006	  	1/15/2010
							
	 Chile
	  	La Serena	  	Cordovez 588	  	ACNIELSEN COMPANY	  	Tenant	  	8/30/2003	  	3/27/2009
							
	 Chile
	  	Santiago	  	Avenida Tajamar 183	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2008	  	7/31/2010
							
	 Chile
	  	Santiago	  	Juan De Dios Vial Correa 4239/Penalolen	  	ACNIELSEN COMPANY	  	Tenant	  	6/28/1999	  	5/12/2009
							
	 Chile
	  	Santiago	  	Las Perdices 997/La Reina	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2008	  	9/30/2009
							
	 Chile
	  	Santiago	  	Obispo Donoso 9 Y 9a	  	ACNIELSEN COMPANY	  	Tenant	  	5/23/2007	  	5/23/2009
							
	 Chile
	  	Talca	  	1 Norte 801	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2008	  	9/1/2010
							
	 Chile
	  	Temuco	  	Andres Bello 765	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2003	  	10/1/2009
							
	 Chile
	  	Viña Del Mar	  	Arlegui 333	  	ACNIELSEN COMPANY	  	Tenant	  	4/1/2007	  	4/1/2009
							
	 Colombia
	  	Barranquilla	  	Carrera 52 N. 72-152 Of 202	  	ACNIELSEN COMPANY	  	Tenant	  	8/1/2007	  	7/31/2009
							
	 Colombia
	  	Bogota	  	 Calle 100 #9a-45,
 Pisos 9, 10
& 11 T 2
	  	ACNIELSEN COMPANY	  	Tenant	  	11/16/2004	  	11/15/2009
							
	 Colombia
	  	Bogota	  	 Calle 100 #9a-45,
 Pisos 9, 10
& 11 T 2
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2005	  	12/31/2009
							
	 Colombia
	  	Bucaramanga	  	 Calle 51 No. 35-28 Of.

407-408-409 Cc Cabeccera
 Iii
Etapa
	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2007	  	12/31/2010
							
	 Colombia
	  	Cali	  	Calle 6 Norte N. 2n-36 Torre B	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2008	  	10/31/2010
							
	 Colombia
	  	Medellin	  	 Calle 7 Sur No 42-70
 Torre 2
Piso 9
	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2007	  	10/31/2012
							
	 Colombia
	  	Pereira	  	 Cra 7a N. 19-28,
 1403-1405

	  	ACNIELSEN COMPANY	  	Tenant	  	1/30/2008	  	1/29/2010
							
	 Costa Rica
	  	San Jose	  	 Sabana Sur, De La
 Contraloria
General De La Republica,
 300 Mts Sur Y

25 Mts Este
	  	ACNIELSEN COMPANY	  	Tenant	  	9/14/2004	  	9/30/2010
							
	 Dominican Repub
	  	Santo Domingo	  	138 Pedro Henriquez Urena	  	ACNIELSEN COMPANY	  	Tenant	  	7/17/2006	  	7/17/2009
							
	 Dominican Repub
	  	Santo Domingo	  	 Local 13-B Plaza Castilla

Abraham Lincoln Avenue
 Corner Lope De Vega
Avenue, Piantini
	  	ACNIELSEN COMPANY	  	Tenant	  	3/17/2007	  	7/17/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Dominican Republic
	  	Santo Domingo	  	Av. John F. Kennedy P.1 And P.4	  	AGB-CDI Dominicana	  	Tenant	  	12/5/2007	  	12/5/2010
							
	 El Salvador
	  	El Salvador	  	Calle Nueva No.1 36-70 Colonia Escalón	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2007	  	11/30/2012
							
	 Guatemala
	  	Guatemala	  	5ta Avenida, 5-55, Zona 14, Europlaza World Business Center, Torre 3, Nivel 4	  	ACNIELSEN COMPANY	  	Tenant	  	2/8/2008	  	2/7/2013
							
	 Guatemala
	  	Quetzaltenango	  	20 Ave. 1-20 Zona 3	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2009	  	6/30/2012
							
	 Honduras
	  	San Pedro Sula	  	5ta Calle 5 Y6 Ave So Edif Gamez Panchame 8	  	ACNIELSEN COMPANY	  	Tenant	  	3/31/2008	  	3/30/2009
							
	 Honduras
	  	Tegucigalpa	  	Boulevar Suyapa Colonia Florencia Sur Edif.Florencia 4o	  	ACNIELSEN COMPANY	  	Tenant	  	3/1/2009	  	2/28/2010
							
	 Mexico
	  	Acapulco, Guerrero	  	Calle 3 No. 57 Col. Bella Vista C.P.	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Cd Juarez	  	Av. Lopez Mateos # 2022	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Celaya	  	Villa De Guadalupe 408b, Col. Villas De La Hacienda	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Chihuahua	  	Calle 32 Y Melchor Guaspe Num 3200-B Col Dale	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	6/30/2009
							
	 Mexico
	  	Cuernavaca	  	Av.Chapultepec No.17 Col.Ampliacion Chapultepec	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Culiacan	  	Blvd Enrique Cabrera Esq Republica De Honduras No 2824 Col Humaya	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Gomez Palacio	  	Av. Santiago Lavin #428 Ote,. Depto 4	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Hermosillo	  	Av. Costa Del Sol No. 12 Fracc. Costa Del Sol	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	La Paz	  	Andador Renovacion #134, Col. Solidaridad Infonavit	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Leon	  	Independencia #728-3	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	1/1/2010
							
	 Mexico
	  	Merida	  	Calle 44 No. 488 Frac. Los Pinos	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Mexico City	  	Blvd. Avila Camacho 191, 5th Floor	  	BBI MARKETING SERV INC	  	Tenant	  	11/1/2004	  	10/31/2009
							
	 Mexico
	  	Mexico City	  	Blvd. Avila Camacho 191, 5th Floor 503	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2008	  	9/30/2011
							
	 Mexico
	  	Mexico City	  	Blvd. Avila Camacho 191,7th & 8th Floors	  	ACNIELSEN COMPANY	  	Owner	  	1/1/1989	  	12/31/9999
							
	 Mexico
	  	Mexico City	  	Blvd. Avila Camacho 191,Ground Flr	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2004	  	5/31/2010
							
	 Mexico
	  	Monterrey	  	Av. Revolucion #643 Sur, Col. Jardin Espanol	  	ACNIELSEN COMPANY	  	Tenant	  	9/1/2007	  	8/31/2009
							
	 Mexico
	  	Morelia	  	Bucareli 1014 Int 3-4 Col. Vasco De Quiroga C.P.	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Piedras Negras	  	Paseo De Las Artes # 204, Res. Tecnologico	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Puebla	  	Privada De Compostela 5307 Depto 2 Col. Las Palmas	  	ACNIELSEN COMPANY	  	Tenant	  	7/16/2008	  	7/15/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Mexico
	  	Queretaro	  	 Luis G Urbina 216 Col Uh

Plutarco E Calles
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Reynosa	  	 Rio Alamo No. 130 Col.

Longoria
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Saltillo	  	 Fray Alonso De
 Montesinos No
155 Col Agua Azul
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	San Luis Potosi	  	 Enrico Martinez No 133-B
 Col
Virreyes
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Tampico	  	 Carretera Tampico-Mante
 No.
124 Planta Alta Col.
 Mexico
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Tijuana	  	 Av. 32 Sur #312, Frac. Los

Pinos Agueros
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Toluca	  	 Calle San Sebastian
 No 108-A
Col La Magdalena
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2008	  	12/31/2008
							
	 Mexico
	  	Tuxtla Gutierrez	  	Catazja #33 Manz. 5 Frac. Las Torres	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Vera Cruz	  	 Av Constituyentes Norte
 No
930-B
	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2008	  	6/30/2009
							
	 Mexico
	  	Villa Hermosa	  	 Primavera #100, Altos
 101,
Col. Centro
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Mexico
	  	Zapopan	  	 Av. Vallarta 6503, Centro

Comercial Concentro
	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2009	  	1/31/2010
							
	 Nicaragua
	  	Managua	  	 De Mansion Teodolinda 2

Cuadras Al Sur 10 Varas
 Abajo #310,

Bolonia- Managua
	  	ACNIELSEN COMPANY	  	Tenant	  	7/9/2007	  	7/8/2010
							
	 Panama
	  	Chitre	  	 Local 11 Centro Comercial Plaza Azuero- Via Carmelo Spadafora Provincia De Herrera

Distrito De Chitre
	  	ACNIELSEN COMPANY	  	Tenant	  	10/15/2007	  	10/14/2011
							
	 Panama
	  	David	  	 Calle 4 Edificio
 Compostela
2do Piso Oficina 7
	  	ACNIELSEN COMPANY	  	Tenant	  	1/30/2007	  	1/30/2010
							
	 Panama
	  	Panama City	  	 Calle Aquilino De La
 Guardia Y
La Avenida
 Balboa - 2 Piso Centro Comercial Galeria Balboa
	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2007	  	9/30/2010
							
	 Puerto Rico
	  	Sabana Grande	  	 Street 102, Orlando Lopez

Avenue
	  	ACNIELSEN COMPANY	  	Tenant	  	11/1/2006	  	10/11/2009
							
	 Puerto Rico
	  	San Juan	  	 117 Eleanor Roosevelt
 Avenue

	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2005	  	12/31/2009
							
	 Uruguay
	  	Montevideo	  	 Constituyente Ave 1467
 Of.
2201
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2008	  	12/31/2009
							
	 Venezuela
	  	Barquisimeto	  	 Av. 20 Entre Calle 39 Y 40 Cc. Comercio Piso 1

Oficina 14
	  	ACNIELSEN COMPANY	  	Tenant	  	7/1/2004	  	10/31/2008
							
	 Venezuela
	  	Caracas	  	 Av. San Francisco Y Calle

Santa Rosa, Torre
 California, 6a, 6c, 6e, 6g,
6i, 6k And 6b, 6d
	  	AGB PAN. VZLA MEDICION S.A.	  	Tenant	  	April 2008	  	March 2010
							
	 Venezuela
	  	Caracas	  	 Av. San Francisco, Torre

California, Piso 4
	  	AGB PAN. VZLA MEDICION S.A.	  	Tenant	  	October 2007	  	April 2009
							
	 Venezuela
	  	Caracas	  	 Comedor- Ave. Jose Maria

Vargas Torre Del Colegio Piso 10 Stana Fe Norte, Baruta
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2005	  	12/31/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 Venezuela
	  	Caracas	  	 Piso 10 - Av. Jose Maria

Vargas Torre Del Colegio
 Piso 10 Santa Fe Norte,

 Baruta
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2005	  	12/31/2009
							
	 Venezuela
	  	Caracas	  	 Piso 11- Av. Jose Maria
 Vargas
Torre Del Colegio
 Piso 10 Santa Fe Norte, Baruta
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2005	  	12/31/2009
							
	 Venezuela
	  	Caracas	  	 Piso 9- Av. Jose Maria
 Vargas
Torre Del Colegio Piso 10 Santa Fe Norte, Baruta
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2005	  	12/31/2009
							
	 Venezuela
	  	Caracas	  	 San Martin- Av. San
 Martin
Esq. Con Av.
 Santander Cc. Maracaibo Nivel 1 Oficina 14
	  	ACNIELSEN COMPANY	  	Tenant	  	3/12/1996	  	12/31/2009
							
	 Venezuela
	  	Maracaibo	  	 Maracaibo- Sector Cerros
 De
Marin Calle 67 Av. 5
 De Julio Con Av. 3c Edif.

Los Cerros Piso 10. Local
 A Y B
	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/1997	  	12/31/2009
							
	 Venezuela
	  	Puerto La Cruz	  	 Puerto La Cruz- Av. 5 De
 Julio
Edificio Los Angeles
 Piso 6. Local 6-B
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/1994	  	1/1/2010
							
	 Venezuela
	  	Puerto Ordaz	  	 Calle La Urbana, C.C.

Doña Delia Piso 2. No. 2-03.
 Municipio
Caroní.
	  	ACNIELSEN COMPANY	  	Tenant	  	12/1/2008	  	12/1/2009
							
	 Venezuela
	  	San Cristobal	  	 Septima Avenida Con
 Calle 8.
Edif. Lido Piso 7
 Local 7-1
	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2008	  	5/31/2009
							
	 Venezuela
	  	Valencia	  	 Valencia- Av. Cedeno Con
 Av.
102 Torre Empresarial
 Piso 12 Oficina B
	  	ACNIELSEN COMPANY	  	Tenant	  	1/1/2009	  	12/31/2009
							
	 Canada
	  	Calgary	  	6715-8 Street Ne	  	ACNIELSEN COMPANY	  	Tenant	  	6/1/2006	  	5/31/2011
							
	 Canada
	  	Missisauga	  	 5925 Airport Road Suite
 200

	  	Nielsen Mobile, LLC	  	Tenant	  	1/1/2009	  	1/1/2010
							
	 Canada
	  	Montreal	  	 1111 Dr Frederick Phillips

Blvd
	  	ACNIELSEN COMPANY	  	Tenant	  	2/1/2007	  	1/31/2012
							
	 Canada
	  	Toronto	  	 160 Mcnabb Street,
 Markham

	  	BBM	  	Sub-tenant	  	9/1/2006	  	8/31/2009
							
	 Canada
	  	Toronto	  	 160 Mcnabb Street,
 Markham

	  	ACNIELSEN COMPANY	  	Tenant	  	12/24/2003	  	12/31/2038
							
	 Canada
	  	Toronto	  	Suite 860, 20 Toronto Street	  	THE NIELSEN COMPANY (US), LLC	  	Tenant	  	1/1/2009	  	12/31/2013
							
	 Canada
	  	Vancouver	  	6011 Westminster Highway	  	ACNIELSEN COMPANY	  	Tenant	  	10/1/2004	  	9/30/2009
							
	 United States
	  	Bentonville	  	609 S.W. 8th Street	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	6/1/2007	  	8/31/2012
							
	 United States
	  	Benicia	  	1001 Madison Street	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	8/1/2007	  	7/31/2010
							
	 United States
	  	Fremont	  	39141 Civic Center Drive	  	 The Nielsen Company (US),
 LLC
(f/k/a AC Nielsen (US), Inc.
	  	Tenant	  	1/1/2007	  	2/29/2012
							
	 United States
	  	Garden Grove	  	12425 Lewis Street	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	10/1/2008	  	9/30/2011

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 United States
	  	Los Angeles	  	11835 West Olympic Boulevard	  	NIELSEN BUSINESS MEDIA, INC.	  	Tenant	  	9/1/2006	  	11/30/2013
							
	 United States
	  	Los Angeles	  	1801 Century Park West	  	NIELSEN IAG, INC.	  	Tenant	  		  	5/31/2009
							
	 United States
	  	Los Angeles	  	2029 Century Park East	  	NIELSEN IAG, INC.	  	Tenant	  	9/1/2006	  	8/31/2009
							
	 United States
	  	Los Angeles	  	2049 Century Park East	  	IMG WORLDWIDE, INC.	  	Sub-tenant	  	5/29/2008	  	1/30/2010
							
	 United States
	  	Los Angeles	  	2049 Century Park East	  	RADIO & RECORDS, INC (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	3/1/2005	  	1/31/2010
							
	 United States
	  	Los Angeles	  	5055 Wilshire Boulevard	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	11/1/2002	  	10/31/2017
							
	 United States
	  	Los Angeles	  	6255 Sunset Boulevard	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	12/1/2003	  	11/30/2013
							
	 United States
	  	Milpitas	  	890 Hillview Court	  	NET RATINGS	  	Tenant	  	5/1/2008	  	3/31/2010
							
	 United States
	  	San Diego	  	9276 Scranton Road	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	8/16/2008	  	2/29/2016
							
	 United States
	  	San Francisco	  	101 Green Street	  	Nielsen Mobile, LLC	  	Tenant	  	11/15/2001	  	10/31/2010
							
	 United States
	  	San Francisco	  	365 Main Street	  	Nielsen Mobile, LLC	  	Tenant	  	12/1/2008	  	11/30/2009
							
	 United States
	  	San Francisco	  	Two Embarcadero Center	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	12/1/1999	  	12/31/2009
							
	 United States
	  	San Francisco	  	Two Embarcadero Center	  	BLACK LETTER DISCOVERY	  	Sub-tenant	  	4/1/2009	  	12/30/2009
							
	 United States
	  	San Juan Capistrano	  	31910 Del Obispo	  	NIELSEN BUSINESS MEDIA, INC.	  	Tenant	  	1/1/2006	  	12/31/2010
							
	 United States
	  	Denver	  	7475 Dakin Street	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	8/1/2008	  	12/31/2009
							
	 United States
	  	Shelton	  	2 Trap Falls Road	  	MONITOR PLUS (NMR)	  	Tenant	  	1/1/2004	  	12/31/2010
							
	 United States
	  	Stamford	  	600 Summer Street, 5th Floor	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	1/1/2008	  	11/30/2012
							
	 United States
	  	Westport	  	55 Greens Farm Road	  	THE NIELSEN COMPANY (US), LLC	  	Tenant	  	7/1/2003	  	4/30/2012
							
	 United States
	  	Wilton	  	45 Danbury Road	  	THE NIELSEN COMPANY (US), LLC	  	Tenant	  	2/1/2008	  	3/31/2012
							
	 United States
	  	Wilton	  	45 Danbury Road	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.)	  	Tenant	  	5/1/2004	  	3/31/2012

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 United States
	  	Washington	  	1317 F Street, Nw	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	1/27/2005	  	1/31/2010
							
	 United States
	  	Washington	  	910 Seventeenth Street	  	YOUNG DEMOCRATS OF AMERICA	  	Sub-tenant	  	1/15/2008	  	8/30/2009
							
	 United States
	  	Washington	  	910 Seventeenth Street	  	NIELSEN BUSINESS MEDIA, INC.	  	Tenant	  	9/1/2006	  	8/31/2009
							
	 United States
	  	Coral Springs	  	12350 Northwest 39th Street	  	 CONSUMER RESEARCH SVCS (MERGED INTO THE NIELSEN COMPANY (US),

LLC)
	  	Tenant	  	3/1/1997	  	2/28/2010
							
	 United States
	  	Dunedin	  	1659 Virginia Street	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	4/1/1997	  	3/31/2012
							
	 United States
	  	Jacksonville	  	3955 Riverside Ave.	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	9/1/2008	  	8/31/2009
							
	 United States
	  	Oldsmar	  	501 Brooker Creek Boulevard	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	12/19/2002	  	12/18/2038
							
	 United States
	  	Oldsmar	  	501 Brooker Creek Boulevard	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	12/31/2003	  	12/18/2038
							
	 United States
	  	Oldsmar	  	580 Corporate Center, 4027 Tampa Road	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	12/1/2008	  	10/31/2013
							
	 United States
	  	Oldsmar	  	700 Brooker Creek Boulevard	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	8/1/2005	  	7/31/2009
							
	 United States
	  	Oldsmar	  	700 Brooker Creek Boulevard	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	12/1/2004	  	11/30/2014
							
	 United States
	  	Oldsmar	  	Undeveloped Land	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Owner	  		  	
							
	 United States
	  	Sarasota	  	6000 Cattleridge Drive	  	CONSUMER RESEARCH SVCS (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	3/1/2006	  	2/28/2011
							
	 United States
	  	Sunrise	  	1083 Shotgun Road	  	SAWGRASS COMMUNITY CHURCH OF GOD	  	Sub-tenant	  	12/4/2008	  	6/29/2009
							
	 United States
	  	Sunrise	  	1083 Shotgun Road	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	7/1/2004	  	6/30/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 United States
	  	Tampa	  	15436 & 15438 N. Florida Ave	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	9/17/2006	  	8/31/2011
							
	 United States
	  	Venice	  	1080 Knights Trail	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	4/1/2007	  	3/31/2012
							
	 United States
	  	Alpharetta	  	1145 Sanctuary Park	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	9/1/2004	  	3/31/2011
							
	 United States
	  	Norcross	  	3091 Governors Lake Parkway	  	SOURCE BROADBAND SERVICES, LLC	  	Sub-tenant	  	11/1/2008	  	5/30/2011
							
	 United States
	  	Norcross	  	3091 Governors Lake Parkway	  	CLARITAS, INC. (merged into THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	11/7/2005	  	5/31/2011
							
	 United States
	  	Arlington Heights	  	3426 N Old Arlington Heights Rd	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	12/1/2008	  	11/30/2011
							
	 United States
	  	Chicago	  	200 W Jackson Boulevard	  	AIDS FOUNDATION OF CHICAGO	  	Sub-tenant	  	6/1/2009	  	8/30/2014
							
	 United States
	  	Chicago	  	200 W Jackson Boulevard	  	INSTEP SOFTWARE, LLC	  	Sub-tenant	  	12/1/2008	  	8/30/2014
							
	 United States
	  	Chicago	  	200 W Jackson Boulevard	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	6/1/1999	  	8/31/2014
							
	 United States
	  	Chicago	  	227 West Monroe Street	  	THE CAMBRIDGE GROUP, INC.	  	Tenant	  	7/1/2003	  	9/29/2013
							
	 United States
	  	Glenview	  	2700 Patriot Boulevard	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.)	  	Tenant	  	1/1/2003	  	4/30/2013
							
	 United States
	  	Schaumburg	  	150 North Martingale Road	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.)	  	Tenant	  	5/1/2009	  	4/30/2014
							
	 United States
	  	Schaumburg	  	150 North Martingale Road	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	1/1/2005	  	12/31/2019
							
	 United States
	  	Schaumburg	  	200 North Martingale Road	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	8/11/2008	  	11/30/2009
							
	 United States
	  	Covington	  	50 West Rivercenter Blvd	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	3/1/2001	  	2/28/2013
							
	 United States
	  	Erlanger	  	1390 Donaldson Road Center	  	THE NIELSEN COMPANY (US), LLC	  	Tenant	  	11/1/2005	  	10/31/2025
							
	 United States
	  	Radcliff	  	555 W. Lincoln Trail Boulevard	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	1/1/2005	  	12/31/2009
							
	 United States
	  	Boston	  	101 Federal Street	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.)	  	Tenant	  	7/22/2006	  	7/31/2011
							
	 United States
	  	Westford	  	Westford Office Park, 239 Littleton Road	  	TNC (US) HOLDINGS, INC.	  	Tenant	  	11/19/2008	  	1/31/2012

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 United States
	  	Rockville	  	1395 Piccard Drive	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	8/8/2008	  	3/31/2011
							
	 United States
	  	Livonia	  	39111 West Six Mile Road	  	NIELSEN IAG, INC.	  	Tenant	  	8/1/2008	  	7/31/2009
							
	 United States
	  	Livonia	  	39111 West Six Mile Road	  	NIELSEN IAG, INC.	  	Tenant	  	8/1/2008	  	7/31/2009
							
	 United States
	  	Livonia	  	39111 West Six Mile Road	  	NIELSEN IAG, INC.	  	Tenant	  	8/1/2008	  	7/31/2009
							
	 United States
	  	Southfield	  	27600 Northwestern Hwy	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	10/1/2007	  	8/31/2014
							
	 United States
	  	St. Louis Park	  	600 South Highway 169	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	8/1/2003	  	7/31/2013
							
	 United States
	  	St. Paul	  	289 E 5th Street	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	10/1/2007	  	12/31/2011
							
	 United States
	  	Kansas City	  	8100 Nw 101st Terrace 4	  	THE NIELSEN COMPANY (US), LLC	  	Tenant	  	2/1/2002	  	1/31/2012
							
	 United States
	  	Charlotte	  	200 E. Woodlawn Road, Building 1, Suite 200	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	10/1/2008	  	8/31/2011
							
	 United States
	  	Omaha	  	10202 & 10206 F Street	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Owner	  		  	
							
	 United States
	  	Cherry Hill	  	220 Lake Drive East	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	9/1/2006	  	9/30/2011
							
	 United States
	  	Fairfield	  	100 Passaic Avenue	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	4/1/2007	  	7/31/2012
							
	 United States
	  	Fords	  	16 Hyacinth Drive, 1a	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	11/5/2008	  	10/25/2009
							
	 United States
	  	Oradell	  	700 Kinderkamack Road	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	2/1/2008	  	1/31/2013
							
	 United States
	  	Paramus	  	650 From Road	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	12/1/2005	  	11/30/2012
	 United States
	  	Parsippany	  	10 Waterview Boulevard	  	THE NIELSEN COMPANY (US), LLC	  	Tenant	  	3/1/2004	  	7/31/2011
							
	 United States
	  	Weehawken	  	300 Blvd East	  	NIELSEN IAG, INC.	  	Tenant	  	6/1/2008	  	5/31/2009
							
	 United States
	  	Bayville	  	28 16th Street	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	10/6/2008	  	10/5/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 United States
	  	Ithaca	  	53 Brown Road	  	The Nielsen Company (US), LLC (The Nielsen Company (US), LLC (Claritas, Inc. merged into this company) merged into this company)	  	Tenant	  	9/1/2008	  	8/31/2015
							
	 United States
	  	New York	  	33 West 19th Street, 3rd Floor	  	Nielsen Mobile, LLC	  	Tenant	  		  	7/31/2009
							
	 United States
	  	New York	  	345 Park Avenue South	  	NIELSEN IAG, INC.	  	Tenant	  	12/1/2003	  	3/29/2011
							
	 United States
	  	New York	  	345 Park Avenue South	  	DIGITAS	  	Sub-tenant	  	8/1/2000	  	3/30/2011
							
	 United States
	  	New York	  	345 Park Avenue South	  	NIELSEN BUSINESS MEDIA, INC.	  	Tenant	  	1/1/2005	  	3/31/2011
							
	 United States
	  	New York	  	605 Third Avenue	  	JONES DAY	  	Sub-tenant	  	6/18/2004	  	9/29/2018
							
	 United States
	  	New York	  	605 Third Avenue	  	PFIZER	  	Sub-tenant	  	6/18/2004	  	9/29/2018
							
	 United States
	  	New York	  	605 Third Avenue	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	5/1/2003	  	9/30/2018
							
	 United States
	  	New York	  	708 W 192 Street, 4n	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	11/5/2008	  	10/31/2009
							
	 United States
	  	New York	  	770 Broadway	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	9/18/2002	  	10/30/2012
							
	 United States
	  	New York	  	770 Broadway	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	5/15/2000	  	5/14/2015
							
	 United States
	  	Syosset	  	6800 Jericho Turnpike	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	12/20/2004	  	3/31/2015
							
	 United States
	  	Syosset	  	6900 Jericho Turnpike	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	1/1/2005	  	12/31/2010
							
	 United States
	  	White Plains	  	One North Lexington Avenue	  	THE NIELSEN COMPANY (US), LLC	  	Tenant	  	10/1/1999	  	12/31/2009
							
	 United States
	  	Cincinnati	  	1014 Vine Street	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	7/1/2003	  	6/30/2009
							
	 United States
	  	Cincinnati	  	35 East Seventh Street	  	THE NIELSEN COMPANY (US), LLC	  	Tenant	  	2/17/2006	  	6/30/2011
							
	 United States
	  	Cincinnati	  	4015 Executive Park Drive	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	3/1/2008	  	2/28/2011
							
	 United States
	  	Miamisburg	  	228 Byers Road	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	2/1/2002	  	5/31/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 United States
	  	Beaverton	  	6700 Sw 105th Street	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	12/13/2003	  	10/31/2009
							
	 United States
	  	Portland	  	15280 Nw Central Drive	  	THE NIELSEN COMPANY (US), LLC	  	Tenant	  	5/1/2009	  	4/30/2011
							
	 United States
	  	Conshohocken	  	101 E 8th Ave Stuie 208	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	4/1/2009	  	3/31/2010
							
	 United States
	  	Lancaster	  	39 E. Chestnut Street	  	SPECTRA MARKETING SYSTEMS (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	11/1/2006	  	10/31/2016
							
	 United States
	  	Pittsburgh	  	1000 Omega Drive	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	7/1/2005	  	6/30/2010
							
	 United States
	  	Plymouth Meeting	  	920 Germantown Pike	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	3/15/2005	  	1/31/2015
							
	 United States
	  	Greenville	  	24 Woods Lake Road	  	TNC (US) HOLDINGS, INC.	  	Tenant	  	2/1/2009	  	1/31/2010
							
	 United States
	  	Knoxville	  	10415 Hickory Path Way, Suites 102 & 103	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	8/1/2007	  	7/31/2012
							
	 United States
	  	Nashville	  	3200 West End Ave, Suite 540, 541, 542	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	9/15/2008	  	9/30/2009
							
	 United States
	  	Nashville	  	49 Music Square West	  	EVEREST TECHNOLOGIES	  	Sub-tenant	  	3/26/2005	  	4/29/2012
							
	 United States
	  	Nashville	  	49 Music Square West	  	REHAB DOCUMENTATION COMPANY	  	Sub-tenant	  	9/15/2006	  	4/29/2012
							
	 United States
	  	Nashville	  	49 Music Square West	  	SCRIPPS NETWORKS	  	Sub-tenant	  	12/1/2007	  	4/29/2012
							
	 United States
	  	Nashville	  	49 Music Square West	  	NIELSEN BUSINESS MEDIA, INC.	  	Tenant	  	10/1/1997	  	4/30/2012
							
	 United States
	  	Arlington	  	2304 West Interstate 20	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	2/1/2007	  	1/31/2010
							
	 United States
	  	Dallas	  	3102 Oak Lawn Avenue	  	SCARBOROUGH RESEARCH	  	Tenant	  	12/1/2008	  	12/31/2013
							
	 United States
	  	Dallas	  	Bank One, 1717 Main Street	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	5/17/2002	  	7/31/2009
							
	 United States
	  	Houston	  	9800 Northwest Freeway (610)	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	7/1/2004	  	6/30/2009

													
	 Country
	  	 City
	  	 Address
	  	 Company
	  	 Position
	  	Commence	  	Expiry
	 United States
	  	Houston	  	9800 Northwest Freeway (611)	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	7/1/2004	  	8/31/2011
							
	 United States
	  	Richardson	  	740 E. Campbell Rd	  	Nielsen Mobile, LLC	  	Tenant	  	12/24/2006	  	2/28/2010
							
	 United States
	  	San Antonio	  	4440 Piedras Drive S, Suite 250	  	CONSUMER RESEARCH SVCS (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	5/1/2008	  	10/31/2013
							
	 United States
	  	Sandy	  	49 W 9000 South	  	INTERACTIVE MARKETING SYSTEMS, INC. (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	7/1/2008	  	6/30/2010
							
	 United States
	  	Arlington	  	1525 Wilson Boulevard	  	The Nielsen Company (US), LLC (The Nielsen Company (US), LLC (Claritas, Inc. merged into this company) merged into this company)	  	Tenant	  	4/1/2004	  	3/31/2012
							
	 United States
	  	Chantilly	  	14685 Avion Parkway	  	NIELSEN BUSINESS MEDIA, INC.	  	Tenant	  	10/1/2000	  	10/31/2010
							
	 United States
	  	Chantilly	  	4511 Singer Court, Suite 202	  	THE NIELSEN COMPANY(US), INC.	  	Tenant	  	11/1/2008	  	10/31/2013
							
	 United States
	  	Chesapeake	  	820 Live Oak Drive	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	10/1/2008	  	9/30/2009
							
	 United States
	  	Lynchburg	  	1344 Main Street, Suite 6	  	Nielsen Mobile, LLC	  	Tenant	  	7/1/2005	  	7/31/2009
							
	 United States
	  	Lynchburg	  	1405 Main Street, Suite 5	  	Nielsen Mobile, LLC	  	Tenant	  	5/1/2008	  	7/31/2009
							
	 United States
	  	Lynchburg	  	156 Oakley Avenue	  	Nielsen Mobile, LLC	  	Tenant	  	7/1/2009	  	6/30/2011
							
	 United States
	  	Lynchburg	  	918 Commerce Street	  	Nielsen Mobile, LLC	  	Tenant	  	7/1/2006	  	6/30/2011
							
	 United States
	  	Richmond	  	555 Southlake Blvd.	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	7/1/2008	  	6/30/2011
							
	 United States
	  	Bellevue	  	1715 114th Avenue Se	  	NIELSEN MEDIA RESEARCH (MERGED INTO THE NIELSEN COMPANY (US), LLC)	  	Tenant	  	9/1/2006	  	8/31/2011
							
	 United States
	  	Seattle	  	2201 Sixth Avenue, Suite 1505	  	TNC (US) Holdings, Inc. (f/k/a The Nielsen Company (US), Inc.)	  	Tenant	  	3/1/2008	  	2/28/2013
							
	 United States
	  	Fond Du Lac	  	30 South Main Street	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Owner	  		  	
							
	 United States
	  	Green Bay	  	2650 South Ashland	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	4/1/1996	  	3/31/2012
	 United States
	  	Madison	  	1402 Pankratz, Suite B	  	The Nielsen Company (US), LLC (f/k/a AC Nielsen (US), Inc.	  	Tenant	  	3/1/2008	  	3/31/2013

 Schedule 7(b) 

Leases, Subleases, Tenancies, Franchise Agreements, 

Licenses or Other Occupancy Arrangements 
  

							
	 Entity of Record
	  	 Other Party
	  	 Arrangement
	  	 Address

	 Claritas Inc.
	  	Gene Network Sciences, Inc.	  	Sub-Lease	  	 Parkview Executive Center
 53
Brown Road
 Ithaca, NY 14850

				
	 Nielsen Entertainment, LLC
	  	Broadway.com	  	Sub-Lease	  	 Rooms 1114-1117,
11th Floor,

1650 Broadway, New York, NY

10019

				
	 Nielsen Media Research, Inc.
	  	Jones Day	  	Sub-Lease	  	 605 Third Avenue South
 7th
Floor
 New York, NY

				
	 Nielsen Media Research, Inc.
	  	Pfizer Inc.	  	Sub-Lease	  	 605 Third Avenue South
 4th,
5th and 6th Floors
 New York, NY

				
	 VNU Business Media, Inc.
	  	Digitas	  	Sub-Lease	  	 345 Park Avenue South
 New
York, NY

				
	 VNU Business Media, Inc.
	  	Everest Technologies	  	Sub-Lease	  	 49 Music Square West
 Suite 400

 Nashville, TN 37203

				
	 VNU Business Media, Inc.
	  	Gladstone	  	Sub-Lease	  	 49 Music Square West

Nashville, TN 37203

				
	 VNU Business Media, Inc.
	  	Scripps Networks, Inc.	  	Sub-Lease	  	 49 Music Square West
 Suite 301

 Nashville, TN 37203

				
	 VNU Business Media, Inc.
	  	Graphiti Design	  	 License Agreement

Tenancy
	  	 770 Broadway
 New York, NY
10003

				
	 VNU Marketing Information, Inc.
	  	Thatcher Profitt & Wood	  	Sub-Lease	  	 11 West 42nd Street
 New York,
NY

				
	 VNU, Inc.
	  	BuzzMetrics, Ltd. (Trendum)	  	 License Agreement

Tenancy
	  	 770 Broadway
 New York, NY
10003

 Schedule 8(a) 

Copy of Termination Statements 

None. 

 Schedule 8(b) 

Termination Statement Filings 

None. 

 Schedule 9 

(a) Equity Interests of (U.S.) Companies 
  

															
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s
Jurisdiction
	  	Certificate
No.	  	Quantity of
shares/Interest	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 Nielsen Business Media, Inc.
	  	 Delaware
	  	 Nielsen Business Media Holding Company
	  	 Delaware
	  	3	  	1,000	  	100	  	100
								
	 Advertising Center, Inc.
	  	 California
	  	 Nielsen Business Media, Inc.
	  	 Delaware
	  	16,17	  	1,350	  	90	  	90
								
	 Nielsen Mobile, LLC
	  	 Delaware
	  	 The Nielsen Company (US), LLC
	  	 Delaware
	  	1	  	1,000	  	100	  	100
								
	 Nielsen Business Media Holding Company
	  	 Delaware
	  	 The Nielsen Company (US), LLC
	  	 Delaware
	  	1	  	10	  	100	  	100
		  		  	 VNU International B.V.
	  	 Netherlands
	  	2	  	10	  	100	  	
								
	 TNC (US) Holdings, Inc.
	  	 New York
	  	 VNU International B.V.
	  	 Netherlands
	  	1,3,4,5	  	1,4870	  	100	  	100
								
	 VNU Marketing Information, Inc.
	  	 Delaware
	  	 TNC (US) Holdings, Inc.
	  	 New York
	  	CA-1	  	95	  	95	  	100
		  		  	 The Nielsen Company (US), LLC
	  	 Delaware
	  	CB-1	  	5	  	5	  	
								
	 Billboard Cafes, Inc.
	  	 Delaware
	  	 Nielsen Business Media, Inc.
	  	 Delaware
	  	1	  	100	  	100	  	100
								
	 Neslein Holding, L.L.C.
	  	 Delaware
	  	 ACNielsen Corporation
	  	 Delaware
	  	N/A	  	100	  	100	  	100
								
	 NMR Licensing Associates LP
	  	 Delaware
	  	 The Nielsen Company (US), LLC
	  	 Delaware
	  	N/A	  	N/A	  	98,311	  	100
		  		  	 NMR Investing I, Inc.
	  	 Delaware
	  	N/A	  	N/A	  	1,689	  	
								
	 RewardTV, Inc.
	  	 Delaware
	  	 Nielsen IAG, Inc.
	  	 Delaware
	  	SC-1	  	100	  	100	  	100
								
	 Athenian Leasing Corporation
	  	 Delaware
	  	 The Nielsen Company (US), LLC
	  	 Delaware
	  	5	  	1,000	  	100	  	100
								
	 Foremost Exhibits, Inc.
	  	 Nevada
	  	 MFI Holdings, Inc.
	  	 Delaware
	  	1	  	100	  	100	  	100
								
	 ACN Holdings Inc.
	  	 Delaware
	  	 VNU Marketing Information, Inc.
	  	 Delaware
	  	2	  	100	  	100	  	100
								
	 ACNielsen Corporation
	  	 Delaware
	  	 ACN Holdings Inc.
	  	 Delaware
	  	3	  	100	  	100	  	100
								
	 A. C. Nielsen Company, LLC
	  	 Delaware
	  	 ACNielsen Corporation
	  	 Delaware
	  	3	  	1000	  	100	  	100
								
	 The Nielsen Company (US), LLC
	  	Delaware	  	A. C. Nielsen Company, LLC	  	Delaware	  	2	  	1000	  	100	  	100

															
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s Jurisdiction
	  	Certificate
No.	  	Quantity of
shares/Interest	 	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 AC Nielsen Mexico LLC
	  	Delaware	  	ACNielsen Company of Canada	  	Canada	  	N/A	  	N/A	 	100	  	100
								
	 NMR Investing I, Inc.
	  	Delaware	  	The Nielsen Company (US), LLC	  	Delaware	  	2	  	100	 	100	  	100
								
	 A.C. Nielsen (Argentina) S.A.
	  	Delaware	  	A. C. Nielsen Company, LLC	  	Delaware	  	1/2	  	200/9,800	 	100	  	100
								
	 ART Holding, L.L.C.
	  	Delaware	  	A. C. Nielsen Company, LLC	  	Delaware	  	1	  	501	 	100	  	100
								
	 ACNielsen eRatings.com
	  	Delaware	  	A. C. Nielsen Company, LLC	  	Delaware	  		  	100	 	100	  	100
								
	 Nielsen Government and Public Sector, Inc.
	  	California	  	ACNielsen Corporation	  	Delaware	  	4	  	1,000	 	100	  	100
								
	 CZT/ACN Trademarks, L.L.C.
	  	Delaware	  	A. C. Nielsen Company, LLC	  	Delaware	  	N/A	  	N/A	 	50	  	100
		  		  	The Nielsen Company (US), LLC	  	Delaware	  	N/A	  	N/A	 	50	  	
								
	 Panel International SA LLC
	  	Delaware	  	ACNielsen Company of Canada	  	Canada	  	1	  	1,000	 	100	  	100
								
	 Nielsen Leasing Corporation
	  	Delaware	  	A. C. Nielsen Company, LLC	  	Dealware	  	A-2	  	100	 	100	  	100
								
	 Nielsen Holdings, L.L.C.
	  	Delaware	  	Nielsen Holding B.V.	  	Netherlands	  	2	  	1,000	 	100	  	100
								
	 Scarborough Research
	  	Delaware	  	The Nielsen Company (US), LLC	  	Delaware	  	N/A	  	50,5	 	50,5	  	50.5
								
	 Strategic Mapping, Inc.
	  	California	  	The Nielsen Company (US), LLC	  	Delaware	  	1	  	100	 	100	  	100
								
	 Nielsen National Research Group, Inc.
	  	California	  	The Nielsen Company (US), LLC	  	Delaware	  	1	  	1,000	 	100	  	100
								
	 Nielsen Finance Co.
	  	Delaware	  	Nielsen Finance LLC	  	Delaware	  	2	  	1,000	 	100	  	100
								
	 Nielsen Finance LLC
	  	Delaware	  	ACN Holdings Inc.	  	Delaware	  		  		 	100	  	100
								
	 MFI Holdings, Inc.
	  	Delaware	  	Nielsen Business Media, Inc.	  	Delaware	  	1,2	  	200	 	100	  	100
								
	 POC, Inc.
	  	New York	  	Nielsen Business Media, Inc.	  	Delaware	  	4	  	8	 	100	  	100
								
	 Showeast, LLC
	  	New York	  	Nielsen Business Media, Inc.	  	Delaware	  	N/A	  	94%	 	94	  	94
								
	 BM Holdings, LLC
	  	Delaware	  	Buzzmetrics, Ltd.	  	Israel	  		  		 	100	  	100

															
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s
Jurisdiction
	  	Certificate
No.	  	Quantity of
shares/Interest	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 Buzzmetrics, Inc.
	  	Delaware	  	BM Holdings, LLC	  	Delaware	  		  		  	90	  	100
		  		  	Buzzmetrics, Ltd.	  	Israel	  		  		  	10	  	
								
	 NetRatings, LLC
	  	Delaware	  	The Nielsen Company (US), LLC	  	Delaware	  		  		  	100	  	100
								
	 EMIS (Canada), LLC
	  	Delaware	  	A. C. Nielsen Company, LLC	  	Delaware	  		  		  	100	  	100
								
	 Nielsen IAG, Inc.
	  	Delaware	  	The Nielsen Company (US), LLC	  	Delaware	  		  		  	100	  	100
								
	 Nielsen Escrow LLC
	  	Delaware	  	Nielsen Finance LLC	  	Delaware	  		  		  	100	  	100
								
	 Nielsen Escrow Co.
	  	Delaware	  	Nielsen Finance Co.	  	Delaware	  		  		  	100	  	100

 Schedule 9 

(b) Equity Interests of (Non-U.S.) Companies 

 

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s
Jurisdicition
	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 ACNielsen AMER Algeria Sarl
	  	Algeria	  	AMER Research Limited	  	Cyprus	  	100	  	100
						
	 AGB America S.A. IBC
	  	Anguilla	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	60	  	60
						
	 VNU Business Media Argentina S.A.
	  	Argentina	  	Nielsen Business Media, Inc.	  	Delaware	  	95	  	100
		  		  	Nielsen Business Media Holding Company	  	Delaware	  	5	  	
						
	 Nielsen-Netratings Pty. Ltd.
	  	Australia	  	NetRatings Australia Pty. Ltd.	  	Australia	  	100	  	100
						
	 Traffion Technologies Pty. Limited
	  	Australia	  	NetRatings Australia Pty. Ltd.	  	Australia	  	100	  	100
						
	 AGB Nielsen Media Research Pty. Ltd.
	  	Australia	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	100	  	100
						
	 Red Sherrif Australia Pty. Ltd.
	  	Australia	  	NetRatings Australia Pty. Ltd.	  	Australia	  	100	  	100
						
	 NetRatings Australia Pty. Ltd.
	  	Australia	  	The Nielsen Company (Holdings) Pty Limited	  	Australia	  	100	  	100
						
	 Red Sherrif (Europe) Pty. Ltd.
	  	Australia	  	NetRatings Australia Pty. Ltd.	  	Australia	  	100	  	100
						
	 The Nielsen Company (Australia) Pty. Ltd.
	  	Australia	  	The Nielsen Company (Holdings) Pty Limited	  	Australia	  	100	  	100
						
	 ACNielsen Research Pty Limited
	  	Australia	  	The Nielsen Company (Australia) Pty. Ltd.	  	Australia	  	100	  	100
						
	 Decisions Made Easy Pty. Ltd.
	  	Australia	  	The Nielsen Company (Holdings) Pty Limited	  	Australia	  	100	  	100
						
	 The Nielsen Company (Holdings) Pty Limited
	  	Australia	  	ACNielsen Company of Canada	  	Canada	  	100	  	100
						
	 A.C. Nielsen Gesellschaft m.b.H.
	  	Austria	  	ACNielsen (Nederland) B.V.	  	Netherlands	  	100	  	100
						
	 ACNielsen Azeri
	  	Azerbaijan	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s Jurisdicition
	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 The Nielsen Company (Bangladesh) Ltd.
	  	Bangladesh	  	ACNielsen ORG-MARG Private Limited	  	India	  	100	  	100
						
	 ACNielsen Bel
	  	Belarus	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 A.C. Nielsen Company & Co SA
	  	Belgium	  	VNU International B.V.	  	Netherlands	  	99,967	  	100
						
		  		  	Kalanka B.V.	  	Netherlands	  	0,033	  	
						
	 AGB Nielsen Media Research SPRL
	  	Belgium	  	 AGB Nielsen Media Research Media

Services S.A.
	  	Zwitserland	  	100	  	100
						
	 A.C. Nielsen Company (Beglium) S.A.
	  	Belgium	  	Nielsen Holding B.V.	  	Netherlands	  	99,9904	  	100
		  		  	ACNielsen (Nederland) B.V.	  	Netherlands	  	0,0096	  	
						
	 AC Nielsen BH d.o.o. Sarajevo
	  	Bosnia	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 A.C.Nielsen do Brasil Ltda.
	  	Brazil	  	Art Holding (Brazil) C.V.	  	Netherlands	  	99	  	100
		  		  	Nielsen Holdings, L.L.C.	  	Delaware	  	1	  	
						
	 AGB Bulgaria Ltd.
	  	Bulgaria	  	AGB Nielsen Media Research S.A.	  	Greece	  	100	  	77
						
	 ACNielsen Bulgaria Ltd
	  	Bulgaria	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 ACNielsen Cameroon Sarl
	  	Cameroon	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 Nielsen Media Research Limited
	  	Canada	  	The Nielsen Company (US), LLC	  	Delaware	  	99,9995	  	100
		  		  	ACNielsen Company of Canada	  	Canada	  	0,0005	  	
						
	 ACNielsen Canada Holding Company
	  	Canada	  	ACNielsen (Nederland) B.V.	  	Netherlands	  	100	  	100
						
	 ACNielsen Company of Canada
	  	Canada	  	ACNielsen Canada Holding Company	  	Canada	  	100	  	100
						
	 ACNielsen Cayman Islands Colombia Ltd.
	  	Cayman Islands	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 ACNielsen Cayman Islands Ltd.
	  	Cayman Islands	  	A.C.Nielsen do Brasil Ltda.	  	Brasil	  	100	  	100

											
	 Issuer
	  	Issuer’s
Jurisdiction	  	 Holder
	  	Holder’s Jurisdicition	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 A.C. Nielsen Chile Limitada
	  	Chile	  	A. C. Nielsen Company, LLC	  	Delaware	  	50,6	  	100
		  		  	Nielsen Holdings, L.L.C.	  	Delaware	  	0,4	  	
		  		  	VNU International B.V.	  	Netherlands	  	49	  	
						
	 ACNielsen (Guangzhou) Ltd.
	  	China	  	ACNielsen Group Limited	  	Hong Kong	  	92	  	92
						
	 AGB Nielsen Market Research (China) Ltd.
	  	China	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	97,95	  	97,95
						
	 Netratings (Shanghai) Company, Ltd.
	  	China	  	Netratings, LLC	  	Delaware	  	100	  	100
						
	 The Nielsen Company (Shanghai) Ltd.
	  	China	  	The Nielsen Company (Hong Kong) Limited	  	China	  	96	  	96
						
	 A.C. Nielsen de Colombia Ltda.
	  	Colombia	  	ACNielsen Cayman Islands Colombia Ltd.	  	Cayman Islands	  	99,9999	  	100
		  		  	A. C. Nielsen Company, LLC	  	Delaware	  	0,0001	  	
						
	 ACNielsen Costa Rica S.A.
	  	Costa Rica	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 AC Nielsen Cote d’Ivoire Limited
	  	Cote d’Ivoire	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 AGB Nielsen Media Research Ltd.
	  	Croatia	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	51	  	51
						
	 ACNielsen d.o.o.
	  	Croatia	  	ACNielsen Piackutató Kft.	  	Hungary	  	100	  	100
						
	 ACNielsen Cyprus Limited
	  	Cyprus	  	ACNielsen (Nederland) B.V.	  	Netherlands	  	100	  	100
						
	 AMER Research Limited
	  	Cyprus	  	ACNielsen (Nederland) B.V.	  	Netherlands	  	100	  	100
						
	 ACNielsen Czech Republic s.r.o.
	  	Czech Republic	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 AMAR Research s.r.o.
	  	Czech Republic	  	ACNielsen Czech Republic s.r.o.	  	Czech Republic	  	100	  	100
						
	 The Nielsen Company (Denmark) Aps
	  	Denmark	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 ACNielsen Dominicana, S.A.
	  	Dominican
Republic	  	VNU International B.V.	  	Netherlands	  	99,545	  	99,545

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	Holder’s Jurisdicition	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 ACNielsen Egypt Limited
	  	Egypt	  	AMER Research Limited	  	Cyprus	  	99,04	  	100
		  		  	ACNielsen Cyprus Limited	  	Cyprus	  	0,96	  	
						
	 AC Nielsen El Salvador, S.A. de C.V.
	  	El Salvador	  	ACNielsen Centroamerica, S.A.	  	Guatemala	  	95	  	100
		  		  	A. C. Nielsen Company, LLC	  	Delaware	  	5	  	
						
	 ACNielsen Eesti OÜ
	  	Estonia	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 Finnpanel Oy
	  	Finland	  	A.C. Nielsen Finland Oy	  	Finland	  	50	  	50
						
	 A.C. Nielsen Finland Oy
	  	Finland	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 IT Media Partners France SAS
	  	France	  	VNU Publications France S.A.	  	France	  	50	  	50
						
	 AC Nielsen SAS
	  	France	  	Nielsen Holding France SAS	  	France	  	100	  	100
						
	 Nielsen Holding France SAS
	  	France	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 VNU Publications France S.A.
	  	France	  	VNU Business Media Europe B.V.	  	Netherlands	  	99,95	  	100
		  		  	Haas, De	  		  	0,01	  	
		  		  	VNU Marketing Information Europe & Asia B.V.	  	Netherlands	  	0,01	  	
		  		  	Voskens	  		  	0,01	  	
		  		  	Kalanka B.V.	  	Netherlands	  	0,01	  	
		  		  	VNU International B.V.	  	Netherlands	  	0,01	  	
						
	 Netratings France SARL
	  	France	  	NetRatings UK Limited	  	United Kingdom	  	100	  	100
						
	 Naviant France Sarl.
	  	France	  	Naviant Europe B.V.	  	Netherlands	  	100	  	100
		  		  	ACNielsen Corporation	  	Delaware	  	0,00000152	  	
						
	 MediaMetrie Netratings SAS
	  	France	  	ACNielsen eRatings.com	  	Delaware	  	66	  	66
						
	 Nielsen Media Research GmbH
	  	Germany	  	The Nielsen Company (Germany) GmbH	  	Germany	  	100	  	100
						
	 The Nielsen Company (Germany) GmbH
	  	Germany	  	Nielsen Holding France SAS	  	France	  	100	  	100

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s Jurisdicition
	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 VNU Holding (Deutschland) GmbH
	  	Germany	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 Nielsen Music Control GmbH
	  	Germany	  	VNU Holding (Deutschland) GmbH	  	Germany	  	100	  	100
						
	 VNU Business Publications Deutschland GmbH
	  	Germany	  	VNU Holding (Deutschland) GmbH	  	Germany	  	100	  	100
						
	 Naviant Deutschland GmbH
	  	Germany	  	Naviant Europe B.V.	  	Netherlands	  	100	  	100
						
	 ACNielsen Ghana Limited
	  	Ghana	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 AGB Nielsen Media Research S.A.
	  	Greece	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	77	  	77
						
	 Organotiki S.A.
	  	Greece	  	AGB Nielsen Media Research S.A.	  	Greece	  	80	  	61,6
						
	 ACNielsen S.A.
	  	Greece	  	Nielsen Holding B.V.	  	Netherlands	  	99,99938	  	100
		  		  	ACNielsen Corporation	  	Delaware	  	0,00062	  	
						
	 ACNielsen Centroamerica, S.A.
	  	Guatemala	  	Nielsen Holding B.V.	  	Netherlands	  	99,9976	  	99,9976
						
	 ACNielsen Honduras S.A. de C.V.
	  	Honduras	  	ACNielsen Centroamerica, S.A.	  	Guatemala	  	99,6	  	100
		  		  	A. C. Nielsen Company, LLC	  	Delaware	  	0,4	  	
						
	 ACNielsen International Research (Hong Kong) Limited
	  	Hong Kong	  	 The Nielsen Company (Management

Services -HK) Limited
	  	Hong Kong	  	99,99	  	100
		  		  	The Nielsen Company (Hong Kong) Limited	  	Hong Kong	  	0,01	  	
						
	 AGB Nielsen Media Research (Hong Kong) Limited
	  	Hong Kong	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	100	  	100
						
	 ACNielsen Group Limited
	  	Hong Kong	  	 The Nielsen Company (Management

Services -HK) Limited
	  	Hong Kong	  	99,792	  	100
		  		  	ACNielsen Holdings Limited	  	Hong Kong	  	0,208	  	
						
	 Survey Research Hong Kong Ltd.
	  	Hong Kong	  	 The Nielsen Company (Management

Services -HK) Limited
	  	Hong Kong	  	100	  	100
						
	 Netratings Hong Kong Limited
	  	Hong Kong	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s Jurisdicition
	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 The Nielsen Company (Hong Kong) Limited
	  	Hong Kong	  	The Nielsen Company (Management Services -HK) Limited	  	Hong Kong	  	99,99999921	  	100
		  		  	ACNielsen International Research (Hong Kong) Limited	  	Hong Kong	  	0,00000079	  	
						
	 The Nielsen Company (Management Services -HK) Limited
	  	Hong Kong	  	ACNielsen Holdings Limited	  	Hong Kong	  	99,99999848	  	100
		  		  	ACNielsen Corporation	  	Delaware	  	0,00000152	  	
						
	 ACNielsen Holdings Limited
	  	Hong Kong	  	ACNielsen Corporation	  	Delaware	  	95,998	  	100
		  		  	ACNielsen SA	  	Zwitserland	  	4,002	  	
						
	 Nielsen Online Hong Kong Limited
	  	Hong Kong	  	Nielsen Holding Nederland B.V.	  	Netherlands	  	100	  	100
						
	 Nielsen Business Media Asia Limited
	  	Hong Kong	  	VNU Business Media Europe B.V.	  	Netherlands	  	100	  	100
						
	 AGB Nielsen Médiakutato
	  	Hungary	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	100	  	100
						
	 ACNielsen Piackutató Kft.
	  	Hungary	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 ACNielsen Marketing Research India Private Limited
	  	India	  	ACNielsen Corporation	  	Delaware	  	99,99	  	100
		  		  	A. C. Nielsen Company, LLC	  	Delaware	  	0,01	  	
						
	 ORG-IMS Research Private Limited
	  	India	  	VNU International B.V.	  	Netherlands	  	50	  	100
		  		  	IMS AG	  	India	  	50	  	
						
	 ACNielsen ORG-MARG Private Limited
	  	India	  	The Nielsen Company (Mauritius) Limited	  	Republic of Mauritius	  	99,55	  	100
		  		  	Kalanka B.V.	  	Netherlands	  	0,45	  	
						
	 TAM Media Research Private Limited
	  	India	  	ACNielsen Research Services Private Limited	  	India	  	50	  	50
						
	 ACNielsen Research Services Private Limited
	  	India	  	ACNielsen Marketing Research India Private Limited	  	India	  	99,999	  	99,999
						
	 NTRT Eratings India Private Limited
	  	India	  	Netratings, LLC	  	Delaware	  	100	  	100

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s Jurisdicition
	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 ORG-GfK Marketing Services (India) Pvt. Ltd.
	  	India	  	ACNielsen ORG-MARG Private Limited	  	India	  	60	  	60
						
	 PT. AGB Nielsen Media Research Indonesia
	  	Indonesia	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	99	  	100
		  		  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	1	  	
						
	 PT. The Nielsen Company Indonesia
	  	Indonesia	  	The Nielsen Company (Singapore) Holdings Pte. Ltd.	  	Singapore	  	99	  	100
		  		  	The Nielsen Company (Singapore) Pte. Ltd.	  	Singapore	  	1	  	
						
	 A.C. Nielsen of Ireland Limited
	  	Ireland	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 AGB Nielsen Media Research (Ireland) Limited
	  	Ireland	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	100	  	100
						
	 VNU Data & Network Services Limited
	  	Ireland	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 Aircheck International Ltd.
	  	Ireland	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 A.C. Nielsen (Dublin) Limited
	  	Ireland	  	A. C. Nielsen Company, LLC	  	Delaware	  	100	  	100
						
	 ACNielsen (Israel) Ltd.
	  	Israel	  	ACNielsen Corporation	  	Delaware	  	100	  	100
						
	 Buzzmetrics, Ltd.
	  	Israel	  	VNU International B.V.	  	Netherlands	  	91,13	  	100
		  		  	TNC (US) Holdings, Inc.	  	New York	  	8,87	  	
						
	 Panel International S.r.l.
	  	Italy	  	The Nielsen Company (Italy) S.r.l.	  	Italy	  	80	  	100
		  		  	AC Nielsen SAS	  	France	  	20	  	
						
	 Media Instruments Italia S.r.l.
	  	Italy	  	Media Instruments S.A.	  	Zwitserland	  	100	  	100
						
	 AGB Nielsen Media Research Holding S.p.A.
	  	Italy	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	100	  	100
						
	 AGB Nielsen Media Research TAM S.r.l.
	  	Italy	  	AGB Nielsen Media Research Media Services S.A.	  	Zwitserland	  	100	  	100
						
	 AGB Nielsen Media Research S.r.l.
	  	Italy	  	AGB Nielsen Media Research Holding S.p.A.	  	Italy	  	100	  	100

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s Jurisdicition
	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 The Nielsen Company (Italy) S.r.l.
	  	Italy	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 A.C. Nielsen Store Audit S.R.L.
	  	Italy	  	The Nielsen Company (Italy) S.r.l.	  	Italy	  	100	  	100
						
	 NetRatings Italia Srl
	  	Italy	  	Nielsen Holding B.V.	  	Netherlands	  	50	  	100
		  		  	NetRatings Australia Pty. Ltd.	  	Australia	  	50	  	
						
	 NetRatings Japan
	  	Japan	  	ACNielsen eRatings.com	  	Delaware	  	45,3	  	56,6
		  		  	NetRatings Australia Pty. Ltd.	  	Australia	  	11,3	  	
						
	 The Nielsen Company (Japan) KK
	  	Japan	  	The Nielsen Company (Singapore) Holdings Pte. Ltd.	  	Singapore	  	100	  	100
						
	 ACNielsen Kazakhstan Ltd.
	  	Kazakhstan	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 ACNielsen Kenya Limited
	  	Kenya	  	ACNielsen Cyprus Limited	  	Cyprus	  	99,9	  	99,9
						
	 The Nielsen Company Korea Ltd
	  	Korea	  	ACNielsen Company of Canada	  	Canada	  	100	  	100
						
	 KADD Nielsen Media Research, Inc.
	  	Korea	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 BasicNet, Inc.
	  	Korea	  	KADD Nielsen Media Research, Inc.	  	Korea	  	95	  	100
		  		  	VNU International B.V.	  	Netherlands	  	5	  	
						
	 ACNielsen Latvia SIA
	  	Latvia	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 UAB ACNielsen Baltics
	  	Lithuania	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 European Media Investors S.A.
	  	Luxembourg	  	VNU International B.V.	  	Netherlands	  	99,955	  	100
		  		  	Kalanka B.V.	  	Netherlands	  	0,045	  	
						
	 ACNielsen Marketing Promotions (Malaysia) Sdn. Bhd.
	  	Malaysia	  	The Nielsen Company (MALAYSIA) SDN. BHD.	  	Malaysia	  	100	  	100
						
	 AGB Nielsen Media Research (Malaysia) Sdn. Bhd.
	  	Malaysia	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	100	  	100
						
	 The Nielsen Company (Mauritius) Limited
	  	Mauritius	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 A.C. Nielsen, SRL de C.V.
	  	Mexico	  	Panel International SA LLC	  	Delaware	  	99,99	  	100
		  		  	ACNielsen Corporation	  	Delaware	  	0,01	  	

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s Jurisdicition
	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 Nielsen Mexico Services, SRL de CV
	  	Mexico	  	AC Nielsen Mexico LLC	  	Delaware	  	99,9	  	100
		  		  	ACNielsen Company of Canada	  	Canada	  	0,1	  	
						
	 ACNielsen Montenegro d.o.o. Podgorica
	  	Montenegro	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 ACNielsen AMER - SARL
	  	Morocco	  	AMER Research Limited	  	Cyprus	  	100	  	100
						
	 ACNielsen Nepal Pvt. Ltd.
	  	Nepal	  	ACNielsen ORG-MARG Private Limited	  	India	  	100	  	100
						
	 Nielsen Holding and Finance B.V.
	  	Netherlands	  	VNU Intermediate Holding B.V.	  	Netherlands	  	100	  	100
						
	 VNU Intermediate Holding B.V.
	  	Netherlands	  	The Nielsen Company B.V.	  	Netherlands	  	100	  	100
						
	 TNC Americas C.V.
	  	Netherlands	  	Nielsen Holding Nederland B.V.	  	Netherlands	  	99	  	100
		  		  	Nielsen Holdings, L.L.C.	  	Delaware	  	1	  	
						
	 Nielsen General Partner B.V.
	  	Netherlands	  	A. C. Nielsen Company, LLC	  	Delaware	  	100	  	100
						
	 AGB Nielsen Media Research B.V.
	  	Netherlands	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 AGB Nielsen Media Research TAM Holding B.V.
	  	Netherlands	  	 AGB Nielsen Media Research Holding

S.p.A.
	  	Italy	  	100	  	100
						
	 AGB Netherlands C.V.
	  	Netherlands	  	AGB Panamericana, S.A.	  	Panama	  	99	  	60,4
		  		  	AGB America S.A. IBC	  	Aguilla	  	1	  	
						
	 Nielsen Media Research B.V.
	  	Netherlands	  	Nielsen B.V.	  	Netherlands	  	100	  	100
						
	 A.C. Nielsen South Africa B.V.
	  	Netherlands	  	ACNielsen (Nederland) B.V.	  	Netherlands	  	100	  	100
						
	 Nielsen Holding B.V.
	  	Netherlands	  	Nielsen Coöperatie W.A.	  	Netherlands	  	100	  	100
						
	 Valcon Acquisition B.V.
	  	Netherlands	  	Valcon Acquisition Holding B.V.	  	Netherlands	  	100	  	100
						
	 Nielsen Coöperatie W.A.
	  	Netherlands	  	A. C. Nielsen Company, LLC	  	Delaware	  	99	  	100
		  		  	ART Holding, L.L.C.	  	Delaware	  	1	  	
						
	 Valcon Acquisition Holding B.V.
	  	Netherlands	  	 Valcon Acquisition Holding

(Luxembourg) S.a.r.l.
	  	Luxembourg	  	98,265	  	98,265
						
	 Nielsen B.V.
	  	Netherlands	  	Nielsen Holding and Finance B.V.	  	Netherlands	  	100	  	100

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	Holder’s Jurisdicition	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 Naviant Europe B.V.
	  	Netherlands	  	VNU Marketing Information Europe & Asia B.V.	  	Netherlands	  	100	  	100
						
	 A.C. Nielsen (Polen) B.V.
	  	Netherlands	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 Neslein Holding (Spain) C.V.
	  	Netherlands	  	A. C. Nielsen Company, LLC	  	Delaware	  	98	  	100
		  		  	ART Holding, L.L.C.	  	Delaware	  	1	  	
		  		  	Nielsen General Partner B.V.	  	Netherlands	  	1	  	
						
	 Menesta Investments B.V.
	  	Netherlands	  	Neslein Holding (Spain) C.V.	  	Netherlands	  	100	  	100
						
	 Kalanka B.V.
	  	Netherlands	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 Art Holding (Brazil) C.V.
	  	Netherlands	  	ACNielsen Company of Canada	  	Canada	  	99	  	100
		  		  	Nielsen Holdings, L.L.C.	  	Delaware	  	1	  	
						
	 A.C. Nielsen South Africa Holdings B.V.
	  	Netherlands	  	ACNielsen (Nederland) B.V.	  	Netherlands	  	100	  	100
						
	 ACNielsen (Nederland) B.V.
	  	Netherlands	  	TNC Americas C.V.	  	Netherlands	  	100	  	100
						
	 VNU Marketing Information Europe & Asia B.V.
	  	Netherlands	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 Nielsen Music Control Nederland B.V.
	  	Netherlands	  	Aircheck International Ltd.	  	Ireland	  	100	  	100
						
	 B.V. Dagblad en Drukkerij Het Centrum
	  	Netherlands	  	Nielsen B.V.	  	Netherlands	  	100	  	100
						
	 VNU International B.V.
	  	Netherlands	  	Nielsen Holding and Finance B.V.	  	Netherlands	  	100	  	100
						
	 The Nielsen Company B.V.
	  	Netherlands	  	Valcon Acquisition B.V.	  	Netherlands	  	100	  	100
						
	 VNU Business Media Europe B.V.
	  	Netherlands	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 Nielsen Holding Nederland B.V.
	  	Netherlands	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 Netratings ULC (New Zealand)
	  	New Zealand	  	ACNielsen (NZ) ULC	  	New Zealand	  	100	  	100
						
	 AGB Nielsen Media Research (New Zealand) Ltd.
	  	New Zealand	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	100	  	100
						
	 ACNielsen (NZ) ULC
	  	New Zealand	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s Jurisdicition
	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 ACNielsen Nicaragua, S.A.
	  	Nicaragua	  	ACNielsen Centroamerica, S.A.	  	Guatemala	  	98	  	100
		  		  	A. C. Nielsen Company, LLC	  	Delaware	  	2	  	
						
	 ACNielsen Nigeria Limited
	  	Nigeria	  	ACNielsen Cyprus Limited	  	Cyprus	  	80	  	100
		  		  	ACNielsen Company of Canada	  	Canada	  	20	  	
						
	 Nielsen Media Research AS
	  	Norway	  	Nielsen Holding B.V.	  	Netherlands	  	85,992	  	85,992
						
	 ACNielsen Norge AS
	  	Norway	  	Nielsen Holding B.V.	  	Netherlands	  	75,758	  	100
		  		  	ACNielsen Management Services SA	  	Zwitserland	  	24,242	  	
						
	 ACNielsen Pakistan (Private) Limited
	  	Pakistan	  	ACNielsen Cyprus Limited	  	Cyprus	  	99,9	  	100
		  		  	A. C. Nielsen Company, LLC	  	Delaware	  	0,1	  	
						
	 AGB Panamericana, S.A.
	  	Panama	  	AGB Nielsen Media Research Holding S.p.A.	  	Italy	  	60	  	60
		  		  	Caram Andruet	  		  	40	  	
						
	 ACNielsen Panama, S.A.
	  	Panama	  	ACNielsen Centroamerica, S.A.	  	Guatemala	  	100	  	100
						
	 AGB Nielsen Media Research (Philippines) Inc.
	  	Philippines	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	83,34	  	83,34
		  		  	R. Esteban	  		  	14,58	  	
		  		  	C. Esteban	  		  	2,08	  	
						
	 AGB Nielsen Media Research (Manilla) Inc.
	  	Philippines	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	100	  	100
						
	 The Nielsen Company (Philippines), Inc.
	  	Philippines	  	The Nielsen Company (Singapore) Holdings Pte. Ltd.	  	Singapore	  	100	  	100
						
	 AGB Nielsen Media Research Sp. z .o.o.
	  	Poland	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	100	  	100
						
	 ACNielsen Polska Sp.z.o.o.
	  	Poland	  	A.C. Nielsen (Polen) B.V.	  	Netherlands	  	100	  	100
						
	 AGB Portugal Lda. (In Liquidation)
	  	Portugal	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	60	  	60

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s Jurisdicition
	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 A.C. Nielsen Portugal- Estudos de Mercado- Unipessoal, Lda.
	  	Portugal	  	Menesta Investments B.V.	  	Netherlands	  	100	  	100
						
	 A.C. Nielsen P.R. LLC
	  	Puerto Rico	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 AGB TAM S.r.l.
	  	Romania	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	60	  	100
		  		  	IMAS SA	  		  	40	  	
						
	 ACNielsen Romania srl
	  	Romania	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 AGB Television JSC
	  	Russia	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	87,5	  	87,5
						
	 ZAO ACNielsen
	  	Russia	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 AGB Nielsen Media Research d.o.o.
	  	Serbia	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	51	  	51
						
	 AC Nielsen d.o.o.
	  	Serbia	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 The Nielsen Company (Singapore) Pte. Ltd.
	  	Singapore	  	The Nielsen Company (Singapore) Holdings Pte. Ltd.	  	Singapore	  	100	  	100
						
	 ACNielsen (Singapore) Pte. Ltd.
	  	Singapore	  	A. C. Nielsen Company, LLC	  	Delaware	  	100	  	100
						
	 AGB Nielsen Media Research (Singapore) Pte. Ltd.
	  	Singapore	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	100	  	100
						
	 The Nielsen Company (Singapore) Holdings Pte. Ltd.
	  	Singapore	  	The Nielsen Company (Management Services -HK) Limited	  	Hong Kong	  	100	  	100
						
	 NetRatings Pte. Ltd.
	  	Singapore	  	Nielsen Holding B.V.	  	Australia	  	100	  	100
						
	 ACNielsen Slovakia s.r.o.
	  	Slovakia	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100
						
	 AGB Nielsen, medijske raziskave, d.o.o
	  	Slovenia	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	58	  	58
						
	 AGB Lab d.o.o.
	  	Slovenia	  	AGB Nielsen Media Research Media Services S.A.	  	Zwitserland	  	50	  	50
						
	 ACNielsen raziskovalna druzba, d.o.o.
	  	Slovenia	  	ACNielsen Cyprus Limited	  	Cyprus	  	100	  	100

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s Jurisdicition
	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 AGB Nielsen Media Research (South Africa) (Pty) Limited
	  	South Africa	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	100	  	100
						
	 ACNielsen Marketing and Media (Pty) Limited
	  	South Africa	  	A.C. Nielsen South Africa B.V.	  	South Africa	  	100	  	100
						
	 Interactive Market Systems (South Africa) (Pty) Limited
	  	South Africa	  	A.C. Nielsen Company Limited	  	United Kingdom	  	100	  	100
						
	 AGB Nielsen Media Research (South Korea) Limited
	  	South Korea	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	100	  	100
						
	 NetRatings Spain SL
	  	Spain	  	NetRatings Australia Pty. Ltd.	  	Australia	  	100	  	100
						
	 A.C. Nielsen Company, S.L.
	  	Spain	  	N&P Holding Spain S.L.	  	Spain	  	100	  	100
						
	 CEC Media S.A.
	  	Spain	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	99,3	  	99,3
						
	 Netvalue Internet Measurement S.A.
	  	Spain	  	Netratings, LLC	  	Delaware	  	100	  	100
						
	 N&P Holding Spain S.L.
	  	Spain	  	ASEE Nielsen Holding (Spain) S.r.l.	  	Spain	  	100	  	100
						
	 ASEE Nielsen Holding (Spain) S.r.l.
	  	Spain	  	Neslein Holding (Spain) C.V.	  	Netherlands	  	100	  	100
						
	 Publinformatica S.A.
	  	Spain	  	VNU Marketing Information Europe & Asia B.V.	  	Netherlands	  	50	  	50
		  		  	Ediciones y Suscripciones, S.A. (3rd party)	  	Spain	  	50	  	
						
	 Nielsen EDI, S.L.
	  	Spain	  	N&P Holding Spain S.L.	  	Spain	  	100	  	100
						
	 The Nielsen Company Lanka (Private) Limited
	  	Sri Lanka	  	ACNielsen ORG-MARG Private Limited	  	India	  	100	  	100
						
	 ACNielsen AB
	  	Sweden	  	ACNielsen Norge AS	  	Norway	  	100	  	100
						
	 Claritas Precision Marketing AB
	  	Sweden	  	VNU Marketing Information Europe & Asia B.V.	  	Netherlands	  	100	  	100
						
	 AGBNielsen Media Research (Sweden) AB
	  	Sweden	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	100	  	100

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s Jurisdicition
	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 Media Instruments S.A.
	  	Switzerland	  	AGB Nielsen Media Research Media Services S.A.	  	Zwitserland	  	50	  	50
						
	 AGB Nielsen Media Research Media Services S.A.
	  	Switzerland	  	AGB Nielsen Media Research Holding S.p.A.	  	Italy	  	100	  	100
						
	 NetRatings Switzerland GmbH
	  	Switzerland	  	Nielsen Holding B.V.	  	Netherlands Netherlands	  	100	  	100
						
	 ACNielsen SA
	  	Switzerland	  	A. C. Nielsen Company, LLC	  	Delaware	  	99,75	  	99,75
						
	 ACNielsen Management Services SA
	  	Switzerland	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 VNU Business Media SA
	  	Switzerland	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 AGB Nielsen Media Research (Taiwan) Ltd.
	  	Taiwan	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	100	  	100
						
	 The Nielsen Company Taiwan Ltd.
	  	Taiwan	  	The Nielsen Company (Management Services -HK) Limited	  	Hong Kong	  	100	  	100
						
	 ACNielsen (Tanzania) Ltd.
	  	Tanzania	  	ACNielsen Cyprus Limited	  	Cyprus	  	99	  	100
		  		  	A. C. Nielsen Company, LLC	  	Delaware	  	1	  	
						
	 AGB Nielsen Media Research (Thailand) Ltd.
	  	Thailand	  	AGB Nielsen Media Research B.V.	  	Netherlands	  	100	  	100
						
	 The Nielsen Company (Thailand) Limited
	  	Thailand	  	The Nielsen Company (Singapore) Holdings Pte. Ltd.	  	Singapore	  	99,997	  	99,997
						
	 AMER Tunisia Sarl
	  	Tunisia	  	AMER Research Limited	  	Cyprus	  	99,02	  	100
		  		  	ACNielsen Cyprus Limited	  	Cyprus	  	0,98	  	
						
	 AGB Nielsen Media Research Piyasa Hizmetleri A.S.
	  	Turkey	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	99,99	  	99,99
						
	 ACNielsen Arastirma Hizmetleri Limited Sirket
	  	Turkey	  	ACNielsen (Nederland) B.V.	  	Netherlands	  	99,6	  	99,6
						
	 The Nielsen Company Medya Yayincilik ve Tanitim Hizmetleri Anonim Şirketii
	  	Turkey	  	VNU International B.V.	  	Netherlands	  	99,992	  	100
						
	 ACNielsen Uganda Limited
	  	Uganda	  	ACNielsen Cyprus Limited	  	Cyprus	  	99	  	100
		  		  	ACNielsen Company of Canada	  	Canada	  	1	  	

											
	 Issuer
	  	 Issuer’s
Jurisdiction
	  	 Holder
	  	 Holder’s Jurisdicition
	  	Percent
Owned	  	The Nielsen
Company
Percent
Owned
	 ACNielsen Ukraine Limited Liability Company
	  	Ukraine	  	ACNielsen Cyprus Limited	  	Cyprus	  	95	  	100
		  		  	ACNielsen Company of Canada	  	Canada	  	5	  	
						
	 Nielsen Book Services Limited
	  	United Kingdom	  	VNU Holdco (UK) Limited	  	United Kingdom	  	100	  	100
						
	 AGB Nielsen Media Research Ltd. (ATR UK Ltd.)
	  	United Kingdom	  	AGB Nielsen Media Research Holding S.p.A.	  	Italy	  	100	  	100
						
	 Interactive Market Systems (UK) Limited
	  	United Kingdom	  	VNU Holdco (UK) Limited	  	United Kingdom	  	100	  	100
						
	 NetRatings UK Limited
	  	United Kingdom	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 VNU Business Media Europe Limited
	  	United Kingdom	  	VNU Holdco (UK) Limited	  	United Kingdom	  	100	  	100
						
	 Nielsen NRG UK Limited
	  	United Kingdom	  	A.C. Nielsen Company Limited	  	United Kingdom	  	100	  	100
						
	 NetCrawling UK Limited
	  	United Kingdom	  	A. C. Nielsen Company, LLC	  	Delaware	  	100	  	100
						
	 A.C. Nielsen Company Limited
	  	United Kingdom	  	ACNielsen Holdings UK Limited	  	United Kingdom	  	100	  	100
						
	 ACNielsen Holdings UK Limited
	  	United Kingdom	  	Nielsen Holding France SAS	  	France	  	100	  	100
						
	 Nielsen EDI Limited
	  	United Kingdom	  	ACNielsen Holdings UK Limited	  	United Kingdom	  	99	  	100
		  		  	The Nielsen Company (US), LLC	  	Delaware	  	1	  	
						
	 VNU Entertainment Media UK Limited
	  	United Kingdom	  	VNU Holdco (UK) Limited	  	United Kingdom	  	100	  	100
						
	 VNU Holdco (UK) Limited
	  	United Kingdom	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 Nielsen Media Research Limited
	  	United Kingdom	  	ACNielsen Holdings UK Limited	  	United Kingdom	  	100	  	100
						
	 Decisions Made Easy Ltd.
	  	United Kingdom	  	VNU International B.V.	  	Netherlands	  	100	  	100
						
	 Trader Marketing Data Limited
	  	United Kingdom	  	A.C. Nielsen Company Limited	  	United Kingdom	  	100	  	100
						
	 Nielsen Mobile Limited
	  	United Kingdom	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 AGB Panamericana de Venezuela Medicion
	  	Venezuela	  	AGB Netherlands C.V.	  	Netherlands	  	88,08	  	53,143
						
	 AC Nielsen de Venezuela S.A.
	  	Venezuela	  	Nielsen Holding B.V.	  	Netherlands	  	100	  	100
						
	 ACN VZ Holding Company, S.A.
	  	Venezuela	  	A. C. Nielsen Company, LLC	  	Netherlands	  	100	  	100
	 ACNielsen Vietnam Ltd.
	  	Vietnam	  	The Nielsen Company (Singapore) Holdings Pte. Ltd.	  	Singapore	  	100	  	100

 Schedule 9 

(c) Equity Interest in Minority Investments 
  

									
	 Company
	  	 Company
Jurisdiction
	  	 Shareholder
	  	 Shareholder
Jurisdiction
	  	Percentage
Owned
	 IBOPE eRatings.com
	  	Cayman Islands	  	ACNielsen eRatings.com	  	Delaware	  	49
					
	 Beijing CR Nielsen Information Technology Co. Ltd.
	  	China	  	Nielsen Online Hong Kong Limited	  	Hong Kong	  	49
					
	 Media Services S.A.
	  	Greece	  	AGB Nielsen Media Research S.A.	  	Greece	  	30
					
	 Medialab S.r.l.
	  	Italy	  	AGB Nielsen Media Research Holding S.p.A.	  	Italy	  	10
					
	 Recom AGB S.r.l.
	  	Italy	  	AGB Nielsen Media Research Holding S.p.A.	  	Italy	  	50
					
	 AGB Stat IPSOS sal
	  	Lebanon	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	40
					
	 IBOPE AGB Mexico, S.A. de C.V.
	  	Mexico	  	AGB Netherlands C.V.	  	Netherlands	  	26.7
					
	 RSDB N.V.
	  	Netherlands	  	Nielsen B.V.	  	Netherlands	  	13.478
					
	 TNS AGB International S.R.L.
	  	Romania	  	AGB Nielsen Media Research TAM Holding B.V.	  	Netherlands	  	29.4
		  		  	IMAS SA	  		  	19.6
					
	 Bibliographic Data Services Limited
	  	United Kingdom	  	Nielsen Book Services Limited	  	United Kingdom	  	40
					
	 Interactive Network, Inc.
	  	California	  	A. C. Nielsen Company, LLC	  	Delaware	  	0.36
					
	 Percipient, Inc. (merged with Efficient Market Services, Inc.)
	  	Delaware	  	ACNielsen Corporation	  	Delaware	  	6.4
					
	 GQ Denver Property, L.L.C.
	  	Delaware	  	A. C. Nielsen Company, LLC	  	Delaware	  	17.89
					
	 SportsOneSource, L.L.C.
	  	Delaware	  	Nielsen Business Media, Inc.	  	Delaware	  	16.666
		  		  	VNU Marketing Information, Inc.	  	Delaware	  	16.666
					
	 Interactive Data Corporation
	  	Delaware	  	A. C. Nielsen Company, LLC	  	Delaware	  	0.06
					
	 NONSTOP Solutions, Incorporated
	  	California	  	A. C. Nielsen Company, LLC	  	Delaware	  	0.7

									
	 Company
	  	 Company
Jurisdiction
	  	 Shareholder
	  	 Shareholder
Jurisdiction
	  	Percentage
Owned
	 HCIA Holding, LLC
	  	Delaware	  	VNU Marketing Information, Inc.	  	Delaware	  	34.884
					
	 Neurofocus, Inc.
	  	California	  	TNC (US) Holdings, Inc.	  	New York	  	30
					
	 Market Simulations, Inc.
	  	Delaware	  	A. C. Nielsen Company, LLC	  	Delaware	  	20
					
	 GlanceGuide, Inc.
	  	California	  	NetRatings, LLC	  	Delaware	  	33

 Schedule 10 

Instruments and Tangible Chattel Paper 

Global Intercompany Note dated as of August 9, 2006 between each of the Companies, as the same has been supplemented from time to time. 

 Schedule 11(a) 

Patents and Trademarks 

Trademark Registrations, Applications and Licenses 

See attached. 
 Patent Registrations and
Applications 
 See attached. 

Patent Licenses 
 None. 

			
	Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC	 	Schedule 11(a)

 Note:
Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 
  

																					
	Total Records: 685	 		 		 		 		 		 		 		 		 	
											
	 Country
	 	 Mark
	 	 Registrant
	 	 Filing Date
	 	 Application
Number
	 	 International
Class
	 	 National

Local

Class
	 	 Registration
Date
	 	 Registration
Number
	 	 Renewal
Date
	 	 Comments

	 Algeria
	 	MY.SPACEMAN	 	A. C. Nielsen Company	 	2008-06-07	 	81645	 	09	 		 		 		 		 	 Application to be

Withdrawn

											
	 Argentina
	 	BRAND3	 	A. C. Nielsen Company	 	2007-04-18	 	2,739,931	 	35	 		 		 		 		 	
											
	 Argentina
	 	 CATEGORY

EXPERT
 PACKAGE
	 	A. C. Nielsen Company	 	2001-10-19	 	2,356,344	 	35	 		 	2002-12-09	 	1,906,475	 	2012-12-09	 	
											
	 Argentina
	 	CATEGORY STORE	 	A. C. Nielsen Company	 	2001-05-03	 	2,337,021	 	09	 		 	2002-10-15	 	1,890,567	 	2012-10-15	 	
											
	 Argentina
	 	C-SOFT	 	A. C. Nielsen Company	 	2001-10-09	 	2,355,217	 	09	 		 	2002-12-04	 	1,905,046	 	2012-12-04	 	
											
	 Argentina
	 	C-SOFT	 	A. C. Nielsen Company	 	2001-10-09	 	2,355,218	 	35	 		 	2002-12-04	 	1,905,048	 	2012-12-04	 	
											
	 Argentina
	 	DEPTH & MIX	 	A. C. Nielsen Company	 	2001-10-19	 	2,356,345	 	35	 		 	2002-12-09	 	1,906,516	 	2012-12-09	 	
											
	 Argentina
	 	EQ	 	A. C. Nielsen Company	 	1997-10-17	 	2,109,192	 	35	 		 	1998-12-18	 	1,711,207	 	2008-12-18	 	 Renewal Authrz’d

6/24/2008

											
	 Argentina
	 	HOMESCAN	 	 A. C. Nielsen Company,

LLC
	 	2009-03-27	 	2,904,112	 	35	 		 		 		 		 	
											
	 Argentina
	 	HOT BASKET	 	A. C. Nielsen Company	 	2001-10-09	 	2,355,216	 	35	 		 	2002-12-04	 	1,905,045	 	2012-12-04	 	
											
	 Argentina
	 	INA	 	A. C. Nielsen Company	 	1988-09-28	 	1,665,507	 	35	 		 	1993-10-29	 	1,962,927	 	2013-12-09	 	
											
	 Argentina
	 	INB	 	A. C. Nielsen Company	 	1996-06-28	 	2,038,673	 	35	 		 	2008-04-24	 	2,228,189	 	2018-04-24	 	
											
	 Argentina
	 	INBG	 	A. C. Nielsen Company	 	1996-06-28	 	2,038,674	 	35	 		 	1997-08-05	 	2,228,190	 	2018-04-24	 	
											
	 Argentina
	 	INC	 	A. C. Nielsen Company	 	1995-05-22	 	1,978,208	 	16	 		 	1996-01-26	 	1,589,759	 	2006-01-26	 	 Renewal Authrz’d

11/15/2005

											
	 Argentina
	 	INCT	 	A. C. Nielsen Company	 	1996-06-28	 	2,038,675	 	35	 		 	1997-08-05	 	2,228,188	 	2018-04-24	 	
											
	 Argentina
	 	INDIS	 	A. C. Nielsen Company	 	1996-11-25	 	1,058,465	 	35	 		 	1998-02-11	 	1,658,044	 	2008-02-11	 	 Renewal Authrz’d

10/31/2007

											
	 Argentina
	 	INF*ACT	 	A. C. Nielsen Company	 	1988-11-22	 	1,672,426	 	35	 		 	1989-04-11	 	1,742,861	 	2009-07-01	 	 Registration to be

Allowed to Lapse
 7/01/2009

											
	 Argentina
	 	MARKET TRACK	 	A. C. Nielsen Company	 	1997-08-25	 	2,099,547	 	35	 		 	1998-11-18	 	1,704,977	 	2008-11-18	 	 Renewal Authrz’d

6/24/2008

											
	 Argentina
	 	MY.SPACEMAN	 	A. C. Nielsen Company	 	2008-06-04	 	2,830,276	 	09	 		 		 		 		 	 Application to be

Withdrawn

											
	 Argentina
	 	MYSCAN	 	A. C. Nielsen Company	 	2005-12-07	 	2,637,182	 	35	 		 	2007-05-24	 	2,160,412	 	2017-05-24	 	
											
	 Argentina
	 	NITE	 	A. C. Nielsen Company	 	2001-04-09	 	2,334,045	 	09	 		 	2002-10-09	 	1,889,581	 	2012-10-09	 	
											
	 Argentina
	 	NITRO	 	A. C. Nielsen Company	 		 	2,197,123	 	09	 		 	1998-10-27	 	1,697,700	 	2008-10-27	 	Renewal Authrz’d
											
		 		 		 		 		 		 		 		 		 		 	6/24/2008
											
	 Argentina
	 	NRI	 	A. C. Nielsen Company	 	2001-04-09	 	2,334,043	 	35	 		 	2004-07-19	 	1,985,502	 	2014-07-19	 	
											
	 Argentina
	 	 PATHFINDER
 ANALYSIS

 LIBRARY
	 	A. C. Nielsen Company	 	1998-08-26	 	2,171,530	 	16	 		 	1999-11-30	 	1,765,312	 	2009-11-30	 	 Registration to be

Allowed to lapse
 11/30/2009

											
	 Argentina
	 	PRECIOS HOY HOY	 	A. C. Nielsen Company	 	2001-10-19	 	2,356,346	 	35	 		 	2002-12-09	 	1,906,518	 	2012-12-09	 	
											
	 Argentina
	 	PRICE TRACK	 	A. C. Nielsen Company	 	1999-11-05	 	2,250,565	 	35	 		 	2002-05-22	 	1,872,313	 	2012-05-22	 	
											
	 Argentina
	 	PRICEITRIGHT	 	A. C. Nielsen Company	 	2006-09-07	 	2,699,698	 	09	 		 	2007-10-30	 	2,191,822	 	2017-10-30	 	
											
	 Argentina
	 	PRICEITRIGHT	 	A. C. Nielsen Company	 	2006-09-07	 	2,699,699	 	35	 		 		 		 		 	

  

 Page 1 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

Total Records: 685 
  

																					
	 Country
	  	 Mark
	  	 Registrant
	  	 Filing Date
	  	 Application

Number
	 	 International
Class
	 	 National

Local
Class
	 	 Registration

Date
	  	 Registration

Number
	  	 Renewal
Date
	  	 Comments

	Argentina	  	QUICKMERCH	  	A. C. Nielsen Company	  	1998-06-03	  	2,154,619	 	09	 		 	2000-03-24	  	1,782,669	  	2010-03-24	  	 Registration to be

Allowed to Lapse
 3/24/2010

											
	Argentina	  	RDRS	  	A. C. Nielsen Company	  	2001-10-09	  	2,355,221	 	09	 		 	2002-12-04	  	1,905,055	  	2012-12-04	  	
											
	Argentina	  	RDRS	  	A. C. Nielsen Company	  	2001-10-09	  	2,355,222	 	35	 		 	2002-12-04	  	1,905,059	  	2012-12-04	  	
											
	Argentina	  	SABINE	  	A. C. Nielsen Company	  	1992-06-15	  	1,846,016	 	35	 		 	1993-07-30	  	1,951,579	  	2013-09-18	  	
											
	Argentina	  	SCANTRACK	  	A. C. Nielsen Company	  	1986-09-16	  	1,562,521	 	35	 		 	1998-08-12	  	1,679,998	  	2008-08-12	  	 Renewal Authrz’d

4/29/2008

											
	Argentina	  	SCANTRACK and Design	  	A. C. Nielsen Company	  	1998-06-19	  	2,157,781	 	35	 		 	1999-09-29	  	1,754,748	  	2009-09-29	  	 Registration to be

Allowed to Lapse
 9/29/2009

											
	Argentina	  	SOFT-METIC	  	A. C. Nielsen Company	  	2001-10-09	  	2,355,219	 	09	 		 	2002-12-04	  	1,905,050	  	2012-12-04	  	
											
	Argentina	  	SOFT-METIC	  	A. C. Nielsen Company	  	2001-10-09	  	2,355,220	 	35	 		 	2002-12-04	  	1,905,052	  	2012-12-04	  	
											
	Argentina	  	SPACEMAN	  	A. C. Nielsen Company	  	1989-10-11	  	1,707,376	 	09	 		 	1992-10-30	  	1,902,316	  	2012-11-28	  	
											
	Argentina	  	SPACEMAN	  	A. C. Nielsen Company	  	1989-10-11	  	1,707,377	 	42	 		 	1990-02-28	  	1,785,017	  	2010-03-31	  	
											
	Argentina	  	 SPACEMAN MERCHANDISING

CENTRAL
	  	A. C. Nielsen Company	  	1998-09-16	  	2,175,827	 	09	 		 	2000-04-07	  	1,787,167	  	2010-04-07	  	 Registration to be

Allowed to Lapse
 04/07/2010

											
	Argentina	  	SPACEMAN/LIVE	  	A. C. Nielsen Company	  	1989-11-08	  	1,711,282	 	09	 		 	1990-03-30	  	1,787,798	  	2010-04-11	  	
											
	Argentina	  	STE	  	A. C. Nielsen Company	  	2003-11-12	  	2,475,218	 	35	 		 	2005-05-23	  	2,028,337	  	2015-05-23	  	
											
	Argentina	  	STORE TRACK	  	A. C. Nielsen Company	  	1999-11-05	  	2,250,567	 	35	 		 	2002-04-09	  	1,866,574	  	2012-04-09	  	
											
	Argentina	  	STORE TRACK EVALUATOR	  	A. C. Nielsen Company	  	2003-11-12	  	2,475,219	 	35	 		 	2005-05-23	  	2,028,336	  	2015-05-23	  	
											
	Argentina	  	TOTAL STORE	  	A. C. Nielsen Company	  	2003-12-10	  	2,482,540	 	35	 		 	2006-08-11	  	2,104,583	  	2016-08-11	  	
											
	Argentina	  	 TOTAL STORE VISION

COMPLETA DE SU NEGOCIO
 Design (Portrait)

	  	A. C. Nielsen Company	  	2003-12-10	  	2,482,539	 	35	 		 	2005-07-26	  	2,036,058	  	2015-07-26	  	
											
	Argentina	  	TRADE AREA	  	A. C. Nielsen Company	  	1999-11-05	  	2,250,566	 	35	 		 	2001-04-09	  	1,824,619	  	2011-04-09	  	
											
	Argentina	  	TRADE EXPRESS	  	A. C. Nielsen Company	  	2001-04-09	  	2,334,044	 	35	 		 	2005-07-22	  	2,035,739	  	2015-07-22	  	
											
	Argentina	  	TRADING AREAS	  	A. C. Nielsen Company	  	2001-04-09	  	2,334,042	 	35	 		 	2002-10-09	  	1,889,577	  	2012-10-09	  	
											
	Argentina	  	WEB EXPRESS	  	A. C. Nielsen Company	  	2004-01-07	  	2,487,442	 	35	 		 	2006-01-16	  	2,062,759	  	2016-01-16	  	
											
	Argentina	  	WINNING BRANDS	  	A. C. Nielsen Company	  	1998-03-12	  	2,137,573	 	35	 		 	1999-04-26	  	1,733,508	  	2009-04-26	  	 Renewal Authrz’d

2/06/2009

											
	Australia	  	ADS@WORK	  	A. C. Nielsen Company	  	2004-07-26	  	1,012,606	 	09 35	 		 	2005-04-12	  	1,012,606	  	2014-07-26	  	
											
	Australia	  	AGB	  	A. C. Nielsen Company	  	1999-10-19	  	810,883	 	35	 		 	2000-12-06	  	810,883	  	2009-10-19	  	 Registration to be

Allowed to Lapse

10/19/2009

											
	Australia	  	AGB MCNAIR	  	A. C. Nielsen Company	  	1998-08-04	  	769,360	 	35	 		 	1999-04-13	  	769,360	  	2018-08-04	  	
											
	Australia	  	ASSORTMAN	  	A. C. Nielsen Company	  	2007-08-13	  	1,192,644	 	09 35	 		 	2008-05-12	  	1,192,644	  	2017-08-13	  	
											
	Australia	  	BRAND3	  	A. C. Nielsen Company	  	2007-04-10	  	1,170,322	 	35	 		 	2008-01-04	  	1,170,322	  	2017-04-10	  	
											
	Australia	  	C*TRACK	  	A. C. Nielsen Company	  	1997-06-18	  	737,194	 	35	 		 	1998-02-13	  	737,194	  	2017-06-18	  	
											
	Australia	  	CONCEPTS@WORK	  	A. C. Nielsen Company	  	2004-03-10	  	992,370	 	35	 		 	2004-11-12	  	992,370	  	2014-03-10	  	

  

 Page 2 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

Total Records: 685 
  

																					
	 Country
	 	 Mark
	 	 Registrant
	 	 Filing Date
	 	 Application

Number
	 	 International
Class
	 	 National
Local

Class
	 	 Registration

Date
	 	 Registration

Number
	 	 Renewal

Date
	 	 Comments

	Australia	 	DECISIONSMART	 	A. C. Nielsen Company	 	2005-08-23	 	1,071,412	 	09 42	 		 	2006-04-10	 	1,071,412	 	2015-08-23	 	
											
	Australia	 	DELTAQUAL	 	A. C. Nielsen Company	 	2004-07-26	 	1,012,607	 	09 35	 		 	2005-04-12	 	1,012,607	 	2014-07-26	 	
											
	Australia	 	ENREACH	 	A. C. Nielsen Company	 	2006-07-03	 	1,121,652	 	35	 		 	2007-03-06	 	1,121,652	 	2016-07-03	 	
											
	Australia	 	EQ	 	A. C. Nielsen Company	 	1997-10-16	 	746,485	 	35	 		 	2000-10-11	 	746,485	 	2017-10-16	 	
											
	Australia	 	HOMEPANEL	 	A. C. Nielsen Company	 	1998-01-12	 	752,547	 	35	 		 	1998-10-14	 	752,547	 	2018-01-12	 	
											
	Australia	 	HOMESCAN	 	A. C. Nielsen Company	 	1998-01-12	 	752,546	 	35	 		 	1998-10-14	 	752,546	 	2018-01-12	 	
											
	Australia	 	INF*ACT	 	A. C. Nielsen Company	 	1980-05-06	 	345,844	 	35	 		 	1980-05-06	 	345,844	 	2011-05-06	 	
											
	Australia	 	INF*ACT	 	A. C. Nielsen Company	 	1979-02-01	 	326,431	 	42	 		 	1979-02-01	 	A326,431	 	2010-02-01	 	
											
	Australia	 	MAILPIX	 	A. C. Nielsen Company	 	2004-07-13	 	1,010,649	 	35	 		 	2005-03-14	 	1,010,649	 	2014-07-13	 	
											
	Australia	 	 MEDIA GARDEN/MEDIA

GARDENS
	 	A. C. Nielsen Company	 	1994-02-17	 	622,879	 	09	 		 	1994-02-17	 	A622,879	 	2014-02-17	 	
											
	Australia	 	MEDIAPIX	 	A. C. Nielsen Company	 	2001-04-02	 	871,249	 	35	 		 	2002-03-20	 	871,249	 	2011-04-02	 	
											
	Australia	 	MY.SPACEMAN	 	A. C. Nielsen Company	 	2008-06-05	 	1,244,736	 	09	 		 		 		 		 	 Application to be

Withdrawn

											
	Australia	 	MYSCAN	 	A. C. Nielsen Company	 	2005-11-30	 	1,088,134	 	35	 		 	2006-08-04	 	1,088,134	 	2015-11-30	 	
											
	Australia	 	PACKS@WORK	 	A. C. Nielsen Company	 	2004-07-26	 	1,012,605	 	09 35	 		 	2005-04-12	 	1,012,605	 	2014-07-26	 	
											
	Australia	 	PRICEITRIGHT	 	A. C. Nielsen Company	 	2006-08-23	 	1,131,025	 	09 35	 		 	2007-06-04	 	1,131,025	 	2016-08-23	 	
											
	Australia	 	PRINTPIX	 	A. C. Nielsen Company	 	2001-07-20	 	883,138	 	35	 		 	2002-06-28	 	883,138	 	2011-07-20	 	
											
	Australia	 	SABINE	 	A. C. Nielsen Company	 	1980-05-06	 	345,850	 	35	 		 	1980-05-06	 	B345,850	 	2011-05-06	 	
											
	Australia	 	SCANTRACK	 	A. C. Nielsen Company	 	1985-08-27	 	432,304	 	35	 		 	1985-08-27	 	A432,304	 	2016-08-27	 	
											
	Australia	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-05-17	 	510,890	 	09	 		 	1989-05-17	 	510,890	 	2016-05-17	 	
											
	Australia	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-07-07	 	514,465	 	42	 		 	1989-07-07	 	514,465	 	2016-07-07	 	
											
	Australia	 	SPECTRA	 	A. C. Nielsen Company	 	2007-08-13	 	1,192,666	 	35	 		 		 		 		 	
											
	Australia	 	TVPIX	 	A. C. Nielsen Company	 	2001-07-20	 	883,137	 	35	 		 	2002-06-28	 	883,137	 	2011-07-20	 	
											
	Australia	 	WINNING BRANDS	 	A. C. Nielsen Company	 	1998-03-05	 	756,581	 	35	 		 	2000-11-15	 	756,581	 	2018-03-05	 	
											
	Australia	 	YOUR VOICE	 	A. C. Nielsen Company	 	2004-09-15	 	1,020,299	 	09 35 42	 		 	2005-07-01	 	1,020,299	 	2014-09-15	 	
											
	Austria	 	 BRAND HEALTH

BAROMETER
	 	A. C. Nielsen Company	 	2007-04-24	 	AM 2984/2007	 	35	 		 		 		 		 	
											
	Austria	 	INF*ACT	 	A. C. Nielsen Company	 	1982-01-05	 	AM 4/82	 	42	 		 	1982-06-07	 	99,863	 	2012-06-30	 	
											
	Austria	 	MarketTrack	 	A. C. Nielsen Company	 	1999-05-27	 	AM 3175/99	 	35	 		 	2000-01-10	 	186,032	 	2010-01-31	 	
											
	Austria	 	SCANTEST	 	A. C. Nielsen Company	 	1988-10-24	 	AM 4809/88	 	35	 		 	1990-06-18	 	131,130	 	2010-06-30	 	
											
	Austria	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-05-31	 	AM 2603/89	 	09 42	 		 	1989-11-14	 	128,159	 	2009-11-30	 	
											
	Azerbaijan	 	MY.SPACEMAN	 	A. C. Nielsen Company	 	2008-06-06	 	2008 0816	 	09	 		 		 		 		 	 Application to be

Withdrawn

											
	Azerbaijan	 	SPACEMAN	 	A. C. Nielsen Company	 	2008-06-06	 	2008 0815	 	09	 		 		 		 		 	
											
	Benelux	 	BRANDTRACK	 	A. C. Nielsen Company	 	1990-11-06	 	626,422	 	35	 		 	1990-11-06	 	486,643	 	2010-11-06	 	
											
	Benelux	 	EQ	 	A. C. Nielsen Company	 	1997-10-15	 	902,806	 	35	 		 	1997-10-15	 	627,668	 	2017-10-15	 	
											
	Benelux	 	EUROMETER	 	A. C. Nielsen Company	 	1990-07-03	 	748,510	 	35	 		 	1990-07-03	 	483,787	 	2010-07-03	 	

  

 Page 3 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 

  

																					
	 Country
	  	Mark	 	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Benelux	  	PRODIS	 	A. C. Nielsen Company	  	1989-07-06	  	731,331	  	35	  		  	1989-07-06	  	463,820	  	2009-07-06	  	Registration to be
Allowed to Lapse
7/06/2009
											
	Benelux	  	SCANPRO	 	A. C. Nielsen Company	  	1989-07-06	  	731,332	  	35	  		  	1989-07-06	  	466,242	  	2019-07-06	  	
											
	Benelux	  	TIS (Trade Information
System)	 	A. C. Nielsen Company	  	1989-07-06	  	731,330	  	35	  		  	1989-07-06	  	465,876	  	2009-07-06	  	Registration to be
Allowed to Lapse
7/06/2009
											
	Bolivia	  	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-25	  	SM-3002	  	09	  		  		  		  		  	Application to be
Withdrawn
											
	Brazil	  	BRAND3	 	A. C. Nielsen Company	  	2007-04-12	  	900,274,565	  	35	  		  		  		  		  	
											
	Brazil	  	EQ	 	A. C. Nielsen Company	  	1997-11-20	  	820,402,745	  	35	  		  	2001-03-20	  	820,402,745	  	2011-03-20	  	
											
	Brazil	  	HOMEPANEL	 	A. C. Nielsen Company	  	1998-03-18	  	820,620,599	  	35	  	40.36	  	1999-12-14	  	820,620,599	  	2009-12-14	  	Renewal Authrz’d
5/01/2009
											
	Brazil	  	HOMESCAN	 	A. C. Nielsen Company	  	1998-03-18	  	820,620,580	  	35	  	40.36	  	2008-03-04	  	820,620,580	  	2018-03-04	  	
											
	Brazil	  	INF*ACT	 	A. C. Nielsen Company	  	1989-10-18	  	815,177,623	  	09	  	9.40
9.55	  	1991-10-15	  	815,177,623	  	2011-10-15	  	
											
	Brazil	  	INF*ACT	 	A. C. Nielsen Company	  	1989-11-29	  	815,251,513	  	42	  	40.34	  	1992-05-19	  	815,251,513	  	2012-05-19	  	
											
	Brazil	  	INSTANTANEO	 	A. C. Nielsen Company	  	1987-09-11	  	813,730,902	  	35	  		  	1990-05-01	  	813,730,902	  	2010-05-01	  	
											
	Brazil	  	MYSCAN	 	A. C. Nielsen Company	  	2005-12-06	  	827,968,531	  	35	  		  		  		  		  	
											
	Brazil	  	OBSERVADOR	 	A. C. Nielsen Company	  	1987-06-08	  	813,569,842	  	35	  	40.36	  	1988-11-22	  	813,569,842	  	2008-11-22	  	Renewal Authrz’d
7/15/2008
											
	Brazil	  	PATHFINDER
ANALYSIS
LIBRARY	 	A. C. Nielsen Company	  	1998-09-16	  	821,068,938	  	16	  		  	2005-10-04	  	821,068,938	  	2015-10-04	  	Disclaims: ANALYSIS;
LIBRARY
											
	Brazil	  	PRICEITRIGHT	 	A. C. Nielsen Company	  	2006-08-28	  	828,676,348	  	09	  		  		  		  		  	
											
	Brazil	  	PRICEITRIGHT	 	A. C. Nielsen Company	  	2006-08-28	  	828,676,399	  	35	  		  		  		  		  	
											
	Brazil	  	PROMOTRACK	 	A. C. Nielsen Company	  	1992-10-15	  	816,944,830	  	35	  	40.34
40.36	  	1994-03-29	  	816,944,830	  	2014-03-29	  	
											
	Brazil	  	QUICKMERCH	 	A. C. Nielsen Company	  	1998-06-22	  	820,848,212	  	09	  		  	2000-07-25	  	820,848,212	  	2010-07-25	  	Registration to be
Allowed to Lapse
7/25/2010
											
	Brazil	  	SCANTEST	 	A. C. Nielsen Company	  	1990-11-08	  	815,939,370	  	42	  	40.36	  	1992-08-18	  	815,939,370	  	2012-08-18	  	
											
	Brazil	  	SCANTRACK	 	A. C. Nielsen Company	  	1986-09-04	  	812,849,582	  	35	  	40.36	  	1988-08-09	  	812,849,582	  	2008-08-09	  	Renewal Authrz’d
4/11/2008
											
	Brazil	  	SPACEMAN	 	A. C. Nielsen Company	  	1989-08-28	  	815,065,388	  	09	  		  	1991-06-04	  	815,065,388	  	2011-06-04	  	
											
	Brazil	  	SPACEMAN	 	A. C. Nielsen Company	  	1989-08-28	  	815,065,396	  	42	  	40.35	  	1991-07-02	  	815,065,396	  	2011-07-02	  	
											
	Brazil	  	SPACEMAN
COLLECTOR	 	A. C. Nielsen Company	  	2004-02-18	  	826,258,964	  	09	  		  	2007-09-25	  	826,258,964	  	2017-09-25	  	
											
	Brazil	  	SPACEMAN
IMAGE TRACK	 	A. C. Nielsen Company	  	2004-02-18	  	826,258,956	  	09	  		  	2007-09-25	  	826,258,956	  	2017-09-25	  	
											
	Brazil	  	SPACEMAN/
LIVE	 	A. C. Nielsen Company	  	1989-11-29	  	815,250,401	  	09	  	9.40
9.55	  	1991-10-15	  	815,250,401	  	2011-10-15	  	
											
		  		 		  		  		  		  	9.80	  		  		  		  	
											
	Brazil	  	TABLOIDES	 	A. C. Nielsen Company	  	2004-12-28	  	827,028,369	  	35	  		  	2007-11-06	  	827,028,369	  	2017-11-06	  	
											
	Brazil	  	TOTAL STORE	 	A. C. Nielsen Company	  	2004-12-28	  	827,028,318	  	35	  		  	2007-11-06	  	827,028,318	  	2017-11-06	  	
											
	Brazil	  	WINNING
BRANDS	 	A. C. Nielsen Company	  	1998-03-19	  	820,622,052	  	35	  		  	2002-10-15	  	820,622,052	  	2012-10-15	  	

  

 Page 4 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685	  	 

  

																					
	 Country
	  	Mark	 	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Canada	  	ADTARGETER	 	A. C. Nielsen Company	  	1996-03-20	  	807,635	  		  		  	1997-03-18	  	TMA 472,970	  	2012-03-18	  	
											
	Canada	  	CHANNEL
WATCH	 	A. C. Nielsen Company	  	1994-07-15	  	758,144	  		  		  	1996-05-17	  	TMA 457,335	  	2011-11-17	  	Disclaims: WATCH
											
	Canada	  	CONVENIENCE
TRACK	 	A. C. Nielsen Company	  	2002-05-07	  	1 139,980	  		  		  	2005-03-09	  	TMA 634,800	  	2020-03-09	  	
											
	Canada	  	DECISIONSMART	 	A. C. Nielsen Company	  	2005-08-23	  	1,269,552	  		  		  	2006-11-16	  	TMA 677,154	  	2021-11-16	  	
											
	Canada	  	EQ	 	A. C. Nielsen Company	  	1997-10-14	  	858,620	  		  		  	1999-03-10	  	TMA 509,090	  	2014-03-10	  	
											
	Canada	  	ERIM	 	A. C. Nielsen Company	  	1983-12-05	  	513,226	  		  		  	1985-12-20	  	309,416	  	2015-12-20	  	
											
	Canada	  	FINMOD	 	A. C. Nielsen Company	  	1981-04-22	  	468,762	  		  		  	1982-01-15	  	265,802	  	2012-01-15	  	
											
	Canada	  	FRESHTRACK	 	A. C. Nielsen Company	  	1999-08-17	  	1,025,938	  		  		  	2002-03-11	  	TMA 558,964	  	2017-03-11	  	
											
	Canada	  	HOMESCAN	 	A. C. Nielsen Company	  	1994-07-20	  	759,847	  		  		  	1995-05-19	  	443,156	  	2010-05-19	  	
											
	Canada	  	INF*ACT	 	A. C. Nielsen Company	  	1981-04-22	  	468,761	  		  		  	1982-01-15	  	265,801	  	2012-01-15	  	
											
	Canada	  	INSIGHT
MODELLER	 	A. C. Nielsen Company	  	1991-07-30	  	686,907	  		  		  	1994-11-18	  	435,495	  	2009-11-18	  	Registration to be
Allowed to Lapse
11/18/2009
											
	Canada	  	INSPECK	 	A. C. Nielsen Company	  	1988-07-11	  	610,766	  		  		  	1989-06-09	  	356,995	  	2019-06-09	  	
											
	Canada	  	KEY ACCOUNT	 	A. C. Nielsen Company	  	1994-07-19	  	759,954	  		  		  	1996-09-20	  	TMA 463,543	  	2011-09-20	  	Disclaims:
ACCOUNT
											
	Canada	  	KEY ACCOUNT
STOREVIEW	 	A. C. Nielsen Company	  	2006-05-31	  	1,303,635	  		  		  	2007-08-03	  	TMA 693,427	  	2022-08-03	  	
											
	Canada	  	MERCHMAN	 	A. C. Nielsen Company	  	1997-04-29	  	843,703	  		  		  	1998-04-14	  	TMA 492,817	  	2013-04-14	  	
											
	Canada	  	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-04	  	1,398,148	  		  		  		  		  		  	Application to be
Withdrawn
											
	Canada	  	NC/TI	 	A. C. Nielsen Company	  	1980-09-22	  	459,015	  		  		  	1981-03-13	  	256,812	  	2011-03-13	  	
											
	Canada	  	NPPS	 	A. C. Nielsen Company	  	1980-09-22	  	459,020	  		  		  	1981-03-13	  	256,814	  	2011-03-13	  	
											
	Canada	  	NWSS	 	A. C. Nielsen Company	  	1980-09-22	  	459,017	  		  		  	1981-03-13	  	256,813	  	2011-03-13	  	
											
	Canada	  	PromoScan
(Stylized)	 	A. C. Nielsen Company	  	1987-01-28	  	577,012	  		  		  	1988-05-27	  	340,916	  	2018-05-27	  	
											
	Canada	  	PROMOTRAC	 	A. C. Nielsen Company	  	1984-09-04	  	527,873	  		  		  	1986-08-15	  	317,345	  	2016-08-15	  	
											
	Canada	  	QUICKMERCH	 	A. C. Nielsen Company	  	1998-11-17	  	896,345	  		  		  	2001-08-24	  	550,216	  	2016-08-24	  	
											
	Canada	  	SABINE	 	A. C. Nielsen Company	  	1982-10-19	  	493,639	  		  		  	1983-06-17	  	280,505	  	2013-06-17	  	
											
	Canada	  	SCANTRACK	 	A. C. Nielsen Company	  	1982-09-17	  	492,310	  		  		  	1983-06-17	  	280,445	  	2013-06-17	  	
											
	Canada	  	SCORE	 	A. C. Nielsen Company	  	1988-04-19	  	605,142	  		  		  	1989-04-21	  	354,804	  	2019-04-21	  	
											
	Canada	  	SHELFTRACK	 	A. C. Nielsen Company	  	1988-04-19	  	605,141	  		  		  	1989-12-22	  	364,009	  	2019-12-22	  	
											
	Canada	  	SPACEMAN	 	A. C. Nielsen Company	  	1989-11-01	  	643,763	  		  		  	1991-03-29	  	382,373	  	2021-03-29	  	
											
	Canada	  	TDLINX	 	A. C. Nielsen Company	  	2006-05-26	  	1,303,073	  		  		  	2008-01-16	  	704,839	  	2023-01-16	  	
											
	Canada	  	TESTSIGHT	 	A. C. Nielsen Company	  	1987-05-12	  	583,869	  		  		  	1988-09-30	  	345,542	  	2018-09-30	  	
											
	Chile	  	EQ	 	A. C. Nielsen Company	  	1997-11-04	  	395,748	  	35	  		  	1998-06-08	  	514,086	  	2018-06-08	  	
											
	Chile	  	HOMEPANEL	 	A. C. Nielsen Company	  	1998-03-18	  	408,810	  	35	  		  	2002-09-06	  	641,494	  	2012-09-06	  	
											
	Chile	  	HOMESCAN	 	A. C. Nielsen Company	  	1998-01-22	  	403,533	  	35	  		  	1998-09-17	  	522,018	  	2008-09-17	  	Renewal Authrz’d
4/04/2008
											
	Chile	  	IPS	 	A. C. Nielsen Company	  	2004-10-07	  	662,199	  	09	  		  	2005-03-07	  	719,283	  	2015-03-07	  	
											
	Chile	  	IPS	 	A. C. Nielsen Company	  	2004-10-07	  	662,200	  	35	  		  	2005-03-07	  	719,284	  	2015-03-07	  	

  

 Page 5 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685	  		  		  		  		  		  		  		  		  	
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Chile	  	MY.SPACEMAN	  	A. C. Nielsen Company	  	2008-06-11	  	824,042	  	09	  		  		  		  		  	Application to be
Withdrawn
											
	Chile	  	MYSCAN	  	A. C. Nielsen Company	  	2005-12-13	  	713,901	  	35	  		  	2006-03-28	  	754,698	  	2016-03-28	  	
											
	Chile	  	SCANTRACK	  	A. C. Nielsen Company	  	1994-06-03	  	275,861	  	09	  		  	1995-04-21	  	729,704	  	2015-07-22	  	
											
	Chile	  	SCANTRACK	  	A. C. Nielsen Company	  	1992-01-08	  	196,871	  	35	  		  	1992-09-20	  	645,697	  	2012-10-16	  	
											
	Chile	  	SCANTRACK	  	A. C. Nielsen Company	  	1994-06-03	  	275,862	  	42	  		  	1995-04-21	  	443,889	  	2015-07-22	  	
											
	Chile	  	SPACEMAN	  	A. C. Nielsen Company	  	1992-04-16	  	205,760	  	09	  		  	1992-10-15	  	652,888	  	2012-12-20	  	
											
	Chile	  	SPACEMAN	  	A. C. Nielsen Company	  	1992-04-16	  	205,761	  	42	  		  	1992-10-15	  	652,889	  	2012-12-20	  	
											
	Chile	  	SPACEMAN
IMAGE TRACK	  	A. C. Nielsen Company	  	2004-12-09	  	668,887	  	09	  		  	2005-09-07	  	732,895	  	2015-09-07	  	
											
	Chile	  	WINNING
BRANDS	  	A. C. Nielsen Company	  	1998-03-06	  	407,627	  	35	  		  	1998-11-30	  	528,707	  	2008-11-30	  	Renewal Authrz’d
4/04/2008
											
	China	  	ADS@WORK	  	A. C. Nielsen Company	  	2004-07-26	  	4,187,557	  	09	  		  	2006-12-21	  	4,187,557	  	2016-12-20	  	
											
	China	  	ADS@WORK	  	A. C. Nielsen Company	  	2004-07-26	  	4,187,572	  	35	  		  		  		  		  	
											
	China	  	ASSORTMAN	  	A. C. Nielsen Company	  	2008-01-04	  	6,492,328	  	09	  		  		  		  		  	
											
	China	  	ASSORTMAN	  	A. C. Nielsen Company	  	2008-01-04	  	6,492,327	  	35	  		  		  		  		  	
											
	China	  	ASSORTMAN	  	A. C. Nielsen Company	  	2008-01-04	  	6,492,377	  	38	  		  		  		  		  	
											
	China	  	BRAND3	  	A. C. Nielsen Company	  	2007-04-19	  	6,007,412	  	35	  		  		  		  		  	
											
	China	  	DELTAQUAL	  	A. C. Nielsen Company	  	2004-07-27	  	4,190,919	  	09	  		  	2006-11-14	  	4,190,919	  	2016-11-13	  	
											
	China	  	DELTAQUAL	  	A. C. Nielsen Company	  	2004-07-27	  	4,190,918	  	35	  		  	2006-11-14	  	4,190,918	  	2016-11-13	  	
											
	China	  	ENREACH	  	A. C. Nielsen Company	  	2006-07-10	  	5,471,037	  	35	  		  		  		  		  	
											
	China	  	HOMEPANEL	  	A. C. Nielsen Company	  	1998-02-09	  	98/000-010763	  	35	  		  	1999-05-21	  	1,277,492	  	2019-05-20	  	
											
	China	  	HOMESCAN	  	A. C. Nielsen Company	  	1998-02-25	  	98/000-15359	  	35	  		  	1999-05-21	  	1,277,478	  	2019-05-20	  	
											
	China	  	MY.SPACEMAN	  	A. C. Nielsen Company	  	2008-06-04	  	6,764,627	  	09	  		  		  		  		  	Application to be
Withdrawn
											
	China	  	MYSCAN	  	A. C. Nielsen Company	  	2005-12-12	  	5,057,646	  	35	  		  		  		  		  	
											
	China	  	PACKS@WORK	  	A. C. Nielsen Company	  	2004-07-27	  	4,190,921	  	09	  		  	2006-11-14	  	4,190,921	  	2016-11-13	  	
											
	China	  	PACKS@WORK	  	A. C. Nielsen Company	  	2004-07-27	  	4,190,920	  	35	  		  	2007-11-28	  	4,190,920	  	2017-11-27	  	
											
	China	  	PATHFINDER
ANALYSIS
LIBRARY	  	A. C. Nielsen Company	  	1998-08-25	  	98/000-97455	  	16	  		  	1999-11-07	  	1,330,448	  	2009-11-07	  	Registration to be
 Allowed to Lapse
11/07/2009

											
	China	  	PRICEITRIGHT	  	A. C. Nielsen Company	  	2006-08-28	  	5,571,538	  	09	  		  		  		  		  	
											
	China	  	PRICEITRIGHT	  	A. C. Nielsen Company	  	2006-08-28	  	5,571,537	  	35	  		  		  		  		  	
											
	China	  	QUICKMERCH	  	A. C. Nielsen Company	  	1998-06-12	  	98/000-63857	  	09	  		  	1999-11-14	  	1,333,827	  	2009-11-14	  	Registration to be
Allowed to Lapse
11/14/2009
											
	China	  	SCANTRACK	  	A. C. Nielsen Company	  	2004-07-02	  	4,149,557	  	35	  		  	2007-12-14	  	4,149,557	  	2017-12-13	  	
											
	China	  	TOMORROW’S
LEADING
CITIES	  	A. C. Nielsen Company	  	2006-01-24	  	5,138,528	  	09	  		  	2009-03-21	  	5,138,528	  	2019-03-20	  	
											
	China	  	TOMORROW’S
LEADING
CITIES	  	A. C. Nielsen Company	  	2006-01-24	  	5,138,527	  	35	  		  		  		  		  	

  

 Page 6 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685	  		  		  		  		  		  		  		  		  	
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	 Comments

	 China
	  	YOUR VOICE A REWARDING EXPERIENCE (Chinese/English)	  	A. C. Nielsen Company	  	2005-06-13	  	4,717,261	  	09	  		  	2008-04-14	  	4,717,261	  	2018-04-13	  	
											
	 China
	  	YOUR VOICE A REWARDING EXPERIENCE (Chinese/English)	  	A. C. Nielsen Company	  	2005-06-13	  	4,717,260	  	35	  		  		  		  		  	
											
	 China
	  	YOUR VOICE A REWARDING EXPERIENCE (Chinese/English)	  	A. C. Nielsen Company	  	2005-06-13	  	4,717,259	  	42	  		  		  		  		  	
											
	 Colombia
	  	AEM	  	A. C. Nielsen Company	  	1989-08-18	  	307,770	  	35	  		  	1993-07-26	  	142,435	  	2013-07-26	  	
											
	 Colombia
	  	EQ	  	A. C. Nielsen Company	  	1997-10-17	  	97-061,134	  	35	  		  	1998-06-30	  	209,675	  	2018-06-30	  	
											
	 Colombia
	  	HOMEPANEL	  	A. C. Nielsen Company	  	1998-01-14	  	98-001,222	  	35	  		  	1998-07-31	  	211,139	  	2018-07-31	  	
											
	 Colombia
	  	HOMESCAN	  	A. C. Nielsen Company	  	1998-01-14	  	98-001,223	  	35	  		  	1998-07-31	  	211,140	  	2018-07-31	  	
											
	 Colombia
	  	HOT BASKETS	  	A. C. Nielsen Company	  	2000-09-05	  	66,654	  	35	  		  	2001-05-08	  	235,769	  	2011-05-08	  	
											
	 Colombia
	  	INA	  	A. C. Nielsen Company	  	1989-08-18	  	307,783	  	35	  		  	1997-06-23	  	203,789	  	2017-06-23	  	
											
	 Colombia
	  	INAH	  	A. C. Nielsen Company	  	1989-08-18	  	307,785	  	35	  		  	1993-07-26	  	142,718	  	2013-07-26	  	
											
	 Colombia
	  	INC	  	A. C. Nielsen Company	  	1989-08-18	  	307,784	  	35	  		  	1993-09-14	  	142,429	  	2013-09-14	  	
											
	 Colombia
	  	INF*ACT	  	A. C. Nielsen Company	  	1989-10-26	  	312,177	  	09	  		  	1992-06-15	  	137,830	  	2017-06-15	  	
											
	 Colombia
	  	INF*ACT	  	A. C. Nielsen Company	  	1989-08-18	  	307,773	  	35	  		  	1993-09-14	  	142,432	  	2013-09-14	  	
											
	 Colombia
	  	INF*ACT	  	A. C. Nielsen Company	  	1989-10-26	  	312,176	  	42	  		  	1992-06-15	  	137,829	  	2017-06-15	  	
											
	 Colombia
	  	INHB	  	A. C. Nielsen Company	  	1989-08-18	  	307,788	  	35	  		  	1993-09-14	  	142,427	  	2013-09-14	  	
											
	 Colombia
	  	INT	  	A. C. Nielsen Company	  	1989-08-18	  	307,786	  	35	  		  	1993-06-01	  	140,900	  	2013-06-01	  	
											
	 Colombia
	  	 LARGE SCALE

DISTRIBUTION ANALYSIS
	  	A. C. Nielsen Company	  	2000-04-13	  	00-027,310	  	35	  		  	2001-01-03	  	235,515	  	2011-01-03	  	
											
	 Colombia
	  	MAJERS	  	A. C. Nielsen Company	  	1989-08-18	  	307,771	  	35	  		  	1994-01-06	  	161,962	  	2014-01-06	  	
											
	 Colombia
	  	MEDIA ADVISOR	  	A. C. Nielsen Company	  	1994-10-18	  	94-047,455	  	09	  		  	1995-08-30	  	181,687	  	2015-08-30	  	
											
	 Colombia
	  	MY.SPACEMAN	  	A. C. Nielsen Company	  	2008-06-06	  	08-057,849	  	09	  		  		  		  		  	Application to be Withdrawn
											
	 Colombia
	  	MYSCAN	  	A. C. Nielsen Company	  	2005-12-06	  	05-123,808	  	35	  		  	2006-07-06	  	317,857	  	2016-07-06	  	
											
	 Colombia
	  	NCI	  	A. C. Nielsen Company	  	1989-08-18	  	307,779	  	35	  		  	1993-09-14	  	142,439	  	2013-09-14	  	
											
	 Colombia
	  	NDI	  	A. C. Nielsen Company	  	1989-08-18	  	307,782	  	35	  		  	1993-09-14	  	142,433	  	2013-09-14	  	
											
	 Colombia
	  	NFI	  	A. C. Nielsen Company	  	1989-08-18	  	307,778	  	35	  		  	1993-09-14	  	142,430	  	2013-09-14	  	
											
	 Colombia
	  	NHI	  	A. C. Nielsen Company	  	1989-08-18	  	307,780	  	35	  		  	1993-09-14	  	142,438	  	2013-09-14	  	
											
	 Colombia
	  	NITE	  	A. C. Nielsen Company	  	2000-09-05	  	66,657	  	09	  		  		  		  		  	
											
	 Colombia
	  	NRI	  	A. C. Nielsen Company	  	1989-08-18	  	307,787	  	35	  		  	1993-09-14	  	142,428	  	2013-09-14	  	
											
	 Colombia
	  	NWSS	  	A. C. Nielsen Company	  	1989-08-18	  	307,774	  	35	  		  	1993-09-14	  	142,431	  	2013-09-14	  	
											
	 Colombia
	  	RETAIL DECISION REPORT - REPORTES DECISIÓN RETAIL	  	A. C. Nielsen Company	  	2000-09-05	  	66,659	  	35	  		  	2003-07-28	  	270,711	  	2013-07-28	  	
											
	 Colombia
	  	SABINE	  	A. C. Nielsen Company	  	1989-08-18	  	307,777	  	35	  		  	1993-09-14	  	143,009	  	2013-09-14	  	

  

 Page 7 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

Total Records: 685 
  

																							
	 Country
	 	 Mark
	 	 Registrant
	 	Filing Date	 	Application
Number	 	International
Class	 	 	  	National
Local
Class	 	Registration
Date	 	Registration
Number	 	Renewal
Date	 	Comments
	 Colombia
	 	SCANTRACK	 	A. C. Nielsen Company	 	1986-09-29	 	261,119	 	35	 		  		 	1990-06-12	 	129,186	 	2015-06-12	 	
												
	 Colombia
	 	SOS	 	A. C. Nielsen Company	 	1989-08-18	 	92-307,776	 	35	 		  		 	1997-05-30	 	228,532	 	2017-05-30	 	
												
	 Colombia
	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-08-08	 	307,100	 	09	 		  		 	1993-07-07	 	141,744	 	2013-07-07	 	
												
	 Colombia
	 	SPACEMAN IMAGE TRACK	 	A. C. Nielsen Company	 	2004-12-10	 	04-123,998	 	09	 		  		 	2005-08-29	 	301,963	 	2015-08-29	 	
												
	 Colombia
	 	SPACEMAX	 	A. C. Nielsen Company	 	1989-08-18	 	307,772	 	35	 		  		 	1993-09-14	 	142,434	 	2013-09-14	 	
												
	 Colombia
	 	STORE TRACK	 	A. C. Nielsen Company	 	2000-04-13	 	00-027,307	 	35	 		  		 	2000-12-21	 	231,423	 	2010-12-21	 	
												
	 Colombia
	 	STORE TRACK EVALUATOR	 	A. C. Nielsen Company	 	2006-11-01	 	06-111,133	 	35	 		  		 	2007-11-09	 	346,109	 	2017-11-09	 	
												
	 Colombia
	 	WEB EXPRESS	 	A. C. Nielsen Company	 	2003-12-30	 	03-113,244	 	35	 		  		 	2004-07-30	 	285,881	 	2014-07-30	 	
												
	 Colombia
	 	WINNING BRANDS	 	A. C. Nielsen Company	 	1998-03-06	 	98-012,412	 	35	 		  		 	1998-08-19	 	211,448	 	2018-08-19	 	
												
	 Costa Rica
	 	MY.SPACEMAN	 	A. C. Nielsen Company	 	2008-06-10	 	2008-5637	 	09	 		  		 		 		 		 	Application to be
Withdrawn
												
	 Costa Rica
	 	RETAIL INDEX	 	A. C. Nielsen Company	 	2006-10-23	 	2006-0009920	 	35	 		  		 	2007-05-28	 	167,825	 	2017-05-28	 	
												
	 Costa Rica
	 	SCANTRACK	 	A. C. Nielsen Company	 	2006-12-22	 	2006-12023	 	35	 		  		 	2007-06-25	 	168,971	 	2017-06-25	 	
												
	 Costa Rica
	 	SPACEMAN	 	A. C. Nielsen Company	 	1998-11-30	 	20533	 	09	 		  		 	1999-05-18	 	113,761	 	2009-05-18	 	Renewal Authrz’d
1/29/2009
												
	 Costa Rica
	 	STORETRACK	 	A. C. Nielsen Company	 	2008-04-17	 	01/2008-	 	35	 		  		 	2008-12-18	 	183,500	 	2018-12-18	 	
												
	 Denmark
	 	BRAND3	 	A. C. Nielsen Company	 	2007-04-11	 	VA 2007 01406	 	35	 		  		 	2007-08-07	 	VR 2007 01406	 	2017-08-07	 	
												
	 Denmark
	 	EUROMETER	 	A. C. Nielsen Company	 	1990-07-04	 	VA 1990 05238	 	35	 		  		 	1991-08-23	 	VR 1991 05320	 	2011-08-23	 	
												
	 Denmark
	 	MARKET*MONITOR	 	A. C. Nielsen Company	 	2002-05-21	 	VA 2002 02140	 	35	 	42	  		 	2002-08-08	 	VR 2002 02800	 	2012-08-08	 	
												
	 Denmark
	 	MARKET*NAVIGATOR	 	A. C. Nielsen Company	 	2002-05-21	 	VA 2002 02135	 	35	 	42	  		 	2002-07-26	 	VR 2002 02696	 	2012-07-26	 	
												
	 Denmark
	 	MARKET*TRACK	 	A. C. Nielsen Company	 	2002-08-08	 	VA 2002 03112	 	35	 		  		 	2002-08-19	 	VR 2002 02907	 	2012-08-19	 	
												
	 Denmark
	 	MINERVA SNAP*SHOT	 	A. C. Nielsen Company	 	2002-05-21	 	VA 2002 02138	 	35	 	42	  		 	2002-07-26	 	VR 2002 02697	 	2012-07-26	 	
												
	 Denmark
	 	NORDIC MARKET*MONITOR	 	A. C. Nielsen Company	 	2002-05-21	 	VA 2002 02141	 	35	 	42	  		 	2002-08-08	 	VR 2002 02801	 	2012-08-08	 	
												
	 Denmark
	 	NORDIC MARKET*NAVIGATOR	 	A. C. Nielsen Company	 	2002-05-21	 	VA 2002 02136	 	35	 	42	  		 	2002-05-28	 	VR 2002 01869	 	2012-05-28	 	
												
	 Denmark
	 	PROFIL	 	A. C. Nielsen Company	 	2002-05-21	 	VA 2002 02139	 	35	 	42	  		 	2002-08-08	 	VR 2002 02799	 	2012-08-08	 	
												
	 Denmark
	 	SCANDINAVIAN	 	A. C. Nielsen Company	 	2002-05-21	 	VA 2002 02142	 	35	 	42	  		 	2002-08-08	 	VR 2002 02802	 	2012-08-08	 	
												
		 	 MARKET*MONITOR
	 		 		 		 		 		  		 		 		 		 	
												
	 Denmark
	 	SCANDINAVIAN	 	A. C. Nielsen Company	 	2002-05-21	 	VA 2002 02137	 	35	 	42	  		 	2002-05-28	 	VR 2002 01871	 	2012-05-28	 	
												
		 	 MARKET*NAVIGATOR
	 		 		 		 		 		  		 		 		 		 	
												
	 Denmark
	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-04-26	 	VA 1989 02995	 	09	 		  		 	1991-11-08	 	VR 1991 07842	 	2011-11-08	 	
												
	 Denmark
	 	WINNING BRANDS	 	A. C. Nielsen Company	 	1998-03-04	 	VA 2000 03267	 	35	 		  		 	2000-11-02	 	VR 2000 05052	 	2010-11-02	 	
												
	 Dominican Republic
	 	MY.SPACEMAN	 	A. C. Nielsen Company	 	2008-06-30	 	2008-27992	 	09	 		  		 		 		 		 	Application to be
Withdrawn
												
	 Ecuador
	 	AEM	 	A. C. Nielsen Company	 	1994-11-15	 	51,824	 	35	 		  		 	1995-12-27	 	DNPI-1346-95-	 	2015-12-27	 	
												
	 Ecuador
	 	INF*ACT	 	A. C. Nielsen Company	 	1994-11-15	 	51,827	 	09	 		  		 	1996-09-27	 	DNPI-894-96-	 	2016-09-27	 	
												
	 Ecuador
	 	MEDIA ADVISOR	 	A. C. Nielsen Company	 	1994-11-15	 	51,834	 	09	 		  		 	1995-12-22	 	DNIP-4665-95-	 	2015-12-22	 	
												
	 Ecuador
	 	MY.SPACEMAN	 	A. C. Nielsen Company	 	2008-06-12	 	200,592	 	09	 		  		 		 		 		 	Application to be
Withdrawn

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

Total Records: 685 

																					
	 Country
	 	 Mark
	 	 Registrant
	 	Filing Date	 	Application
Number	 	 International
Class
	 	National
Local
Class	 	Registration
Date	 	Registration
Number	 	Renewal
Date	 	Comments
	Ecuador	 	NCI	 	A. C. Nielsen Company	 	1994-11-15	 	51,825	 	35	 		 	1995-12-27	 	DNIP-1347-95-	 	2015-12-27	 	
											
	Ecuador	 	NDI	 	A. C. Nielsen Company	 	1994-11-15	 	51,826	 	35	 		 	1995-12-27	 	DNIP-1348-95-	 	2015-12-27	 	
											
	Ecuador	 	NFI	 	A. C. Nielsen Company	 	1994-11-15	 	51,835	 	35	 		 	1995-12-27	 	DNIP-1351-95-	 	2015-12-27	 	
											
	Ecuador	 	NRI	 	A. C. Nielsen Company	 	1994-11-15	 	51,836	 	35	 		 	1995-12-27	 	DNIP-1352-95-	 	2015-12-27	 	
											
	Ecuador	 	SCANTRACK	 	A. C. Nielsen Company	 	1994-11-15	 	51,832	 	35	 		 	1995-12-27	 	DNPI-1350-95-	 	2015-12-27	 	
											
	Ecuador	 	SPACEMAN	 	A. C. Nielsen Company	 	1994-11-15	 	51,833	 	09	 		 	1996-09-27	 	2565-IEPI	 	2016-09-27	 	
											
	Ecuador	 	 SPACEMAN
 MERCHANDISING
CENTRAL
	 	A. C. Nielsen Company	 	1998-09-22	 	91,021	 	09	 		 	2000-08-30	 	5950-00 DNPI	 	2010-08-30	 	
											
	Egypt	 	MY.SPACEMAN	 	A. C. Nielsen Company	 	2008-06-08	 	218007	 	09	 		 		 		 		 	Application to
 be Withdrawn

											
	El Salvador	 	HOMESCAN	 	A. C. Nielsen Company	 	2006-08-15	 	E-60389-2006	 	35	 		 	2007-12-04	 	35 Book 97	 	2017-12-04	 	
											
	El Salvador	 	RETAIL INDEX	 	A. C. Nielsen Company	 	2006-08-15	 	E-60390-2006	 	35	 		 	2007-05-11	 	46 Book 84	 	2017-05-11	 	
											
	El Salvador	 	SPACEMAN	 	A. C. Nielsen Company	 	2006-08-15	 	E-60391-2006	 	09	 		 	2007-10-30	 	47 Book 95	 	2017-10-30	 	
											
	 European
 Community

Trademarks (CTM)
	 	DECISIONSMART	 	A. C. Nielsen Company	 	2005-08-24	 	4,603,461	 	09 42	 		 	2006-08-25	 	4,603,461	 	2015-08-24	 	
											
	 European
 Community

Trademarks (CTM)
	 	EUROMETER	 	A. C. Nielsen Company	 	1996-10-16	 	358,259	 	35	 		 	1998-11-30	 	358,259	 	2016-10-16	 	
											
	 European
 Community

Trademarks (CTM)
	 	HOMEPANEL	 	A. C. Nielsen Company	 	1998-01-19	 	726,646	 	35	 		 	2001-08-06	 	726,646	 	2018-01-19	 	
											
	 European
 Community

Trademarks (CTM)
	 	HOMESCAN	 	A. C. Nielsen Company	 	1998-01-19	 	726,612	 	35	 		 	1999-11-03	 	726,612	 	2018-01-19	 	
											
	 European
 Community

Trademarks (CTM)
	 	INF*ACT	 	A. C. Nielsen Company	 	1996-04-01	 	143,776	 	09 16 35 42	 		 	1998-10-16	 	143,776	 	2016-04-01	 	
											
	 European
 Community

Trademarks (CTM)
	 	I-SIGHT	 	A. C. Nielsen Company	 	2002-07-05	 	2,766,749	 	09 35	 		 	2003-11-17	 	2,766,749	 	2012-07-05	 	
											
	 European
 Community

Trademarks (CTM)
	 	MY.SPACEMAN	 	A. C. Nielsen Company	 	2008-06-04	 	6,963,409	 	09 38	 		 		 		 		 	Application to
be Withdrawn
											
	 European
 Community

Trademarks (CTM)
	 	MYSCAN	 	A. C. Nielsen Company	 	2005-12-02	 	4,760,781	 	35	 		 	2007-01-09	 	4,760,781	 	2015-12-02	 	
											
	 European
 Community

Trademarks (CTM)
	 	PATHFINDER ANALYSIS LIBRARY	 	A. C. Nielsen Company	 	1998-09-03	 	920,272	 	16	 		 	1999-10-18	 	920,272	 	2018-09-03	 	
											
	 European

Community

Trademarks (CTM)
	 	SCANTRACK	 	A. C. Nielsen Company	 	1997-12-30	 	717,272	 	35	 		 	1999-07-02	 	717,272	 	2017-12-30	 	

  

 Page 9 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

Total Records: 685 

																					
	 Country
	  	 Mark
	 	 Registrant
	  	Filing Date	  	Application
Number	  	 International
Class
	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	 	 Comments

	European Community Trademarks (CTM)	  	SPACEMAN	 	A. C. Nielsen Company	  	1996-04-01	  	143,172	  	09 16 35 41 42	  		  	1998-11-20	  	143,172	  	2016-04-01	 	
											
	European Community Trademarks (CTM)	  	WHAT’S IN STORE	 	A. C. Nielsen Company	  	2005-09-26	  	4,652,582	  	35	  		  	2007-02-15	  	4,652,582	  	2015-09-26	 	
											
	Finland	  	BRAND*TRACK	 	A. C. Nielsen Company	  	1996-02-16	  	960,837	  	35 42	  		  	1997-06-13	  	206,295	  	2017-06-13	 	Disclaims: BRAND and TRACK
											
	Finland	  	INF*ACT	 	A. C. Nielsen Company	  	1988-03-01	  	880,916	  	09 16 42	  		  	1990-04-20	  	107,215	  	2010-04-20	 	
											
	Finland	  	MARKET*NAVIGATOR	 	A. C. Nielsen Company	  	2002-10-30	  	T2002/03118	  	09 16 35	  		  	2006-08-31	  	236,529	  	2016-08-31	 	
											
	Finland	  	SCANTRACK	 	A. C. Nielsen Company	  	1988-03-01	  	880,917	  	35	  		  	1990-04-20	  	107,216	  	2010-04-20	 	
											
	Finland	  	SPACEMAN	 	A. C. Nielsen Company	  	1989-05-02	  	892,228	  	09	  		  	1991-12-05	  	115,213	  	2011-12-05	 	
											
	France	  	BRAND3	 	A. C. Nielsen Company	  	2007-04-13	  	07/3,494,603	  	35	  		  	2007-09-14	  	07/3 494
603	  	2017-04-13	 	
											
	France	  	EQ	 	A. C. Nielsen Company	  	1997-12-05	  	97/707,525	  	35	  		  	1998-06-19	  	97/707,525	  	2017-12-05	 	
											
	France	  	HOMESCAN	 	A. C. Nielsen Company	  	1994-12-12	  	94/548,577	  	35	  		  	1994-12-12	  	94/548,577	  	2014-12-11	 	
											
	France	  	INF*ACT	 	A. C. Nielsen Company	  	1981-12-23	  	616,233	  	37 42	  		  	1991-11-27	  	1,708,243	  	2011-11-27	 	
											
	France	  	SABINE	 	A. C. Nielsen Company	  	1982-03-03	  	622,491	  	35	  		  	1982-03-03	  	1,197,149	  	2012-03-03	 	
											
	France	  	SPACEMAN	 	A. C. Nielsen Company	  	1990-09-12	  	263,663	  	42	  		  	1990-09-12	  	1,619,273	  	2010-09-12	 	
											
	France	  	WINNING BRANDS	 	A. C. Nielsen Company	  	1998-03-04	  	3,048,668	  	35	  		  	2001-02-02	  	00 3 048
668	  	2018-03-04	 	
											
	Germany	  	BRAND3	 	A. C. Nielsen Company	  	2007-04-10	  	307 234	  	35	  		  	2007-07-02	  	30,723,448	  	2017-04-30	 	
											
	Germany	  	SCANTRACK	 	A. C. Nielsen Company	  	1981-11-25	  	N17898/35 Wz	  	35	  		  	1982-06-30	  	1,035,076	  	2011-11-30	 	
											
	Germany	  	SPACEMAN	 	A. C. Nielsen Company	  	1991-02-06	  	N23773/35 Wz	  	35 41 42	  		  	1993-09-07	  	2,044,193	  	2011-02-28	 	
											
	Greece	  	EQ	 	A. C. Nielsen Company	  	1997-10-21	  	134,840	  	35	  		  	1999-06-17	  	134,840	  	2007-10-21	 	Renewal Authrz’d 5/03/2007
											
	Greece	  	WINNING BRANDS	 	A. C. Nielsen Company	  	2000-03-21	  	89	  	35	  		  	2002-10-17	  	89	  	2010-03-21	 	
											
	Guatemala	  	HOMESCAN	 	A. C. Nielsen Company	  	2006-10-18	  	M-  M-8826-  2006	  	35	  		  	2007-06-21	  	150,259	  	2017-06-20	 	
											
	Guatemala	  	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-16	  	M-  M-5055-  2008	  	09	  		  		  		  		 	Application to be Withdrawn
											
	Guatemala	  	MYSCAN	 	A. C. Nielsen Company	  	2005-12-21	  	M-  M-9507-  2005	  	35	  		  	2006-07-12	  	143,629	  	2016-07-11	 	
											
	Guatemala	  	RETAIL INDEX	 	A. C. Nielsen Company	  	2006-08-07	  	M-  M-6308-  2006	  	35	  		  		  		  		 	
											
	Guatemala	  	SCANTRACK	 	A. C. Nielsen Company	  	1995-02-03	  	777-95	  	35	  		  	1996-10-18	  	79,646	  	2016-10-17	 	
											
	Guatemala	  	SPACEMAN	 	A. C. Nielsen Company	  	1995-02-03	  	776-95	  	09	  		  	1996-10-18	  	79,647	  	2016-10-17	 	
											
	Guatemala	  	SPACEMAN MERCHANDISING CENTRAL	 	A. C. Nielsen Company	  	1998-09-29	  	M-  M-7617-  8	  	09	  		  	2000-01-12	  	102,041	  	2010-01-11	 	Registration to be Allowed to Lapse 01/11/2010
											
	Honduras	  	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-06	  	19786-08	  	09	  		  		  		  		 	Application to be Withdrawn
											
	Honduras	  	RETAIL INDEX	 	A. C. Nielsen Company	  	2006-08-11	  	28849-2006	  	35	  		  	2007-02-27	  	12,180	  	2017-02-27	 	
											
	Honduras	  	SPACEMAN	 	A. C. Nielsen Company	  	2006-08-11	  	28850-2006	  	09	  		  	2007-07-18	  	101,191	  	2017-07-18	 	
											
	Hong Kong	  	ADS@WORK	 	A. C. Nielsen Company	  	2004-07-23	  	300254934	  	09 35	  		  	2004-12-13	  	300254934	  	2014-07-23	 	

  

 Page 10 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																							
	Total Records: 685	 	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 
	 Country
	  	Mark	 	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	 Comments

	Hong Kong	  	ASSORTMAN	 	A. C. Nielsen Company	  	2007-12-05	  	301007171	  	09 35	  		  	2008-05-15	  	301007171	  	2017-12-05	  	
											
	Hong Kong	  	BRAND3	 	A. C. Nielsen Company	  	2007-04-10	  	300847026	  	35	  		  		  		  		  	Applicaton to be Withdrawn
											
	Hong Kong	  	CONCEPTS@WORK	 	A. C. Nielsen Company	  	2004-03-10	  	300175022	  	35	  		  	2004-08-12	  	300175022	  	2014-03-10	  	
											
	Hong Kong	  	DELTAQUAL	 	A. C. Nielsen Company	  	2004-07-26	  	300256437	  	09 35	  		  	2004-12-13	  	300256437	  	2014-07-25	  	
											
	Hong Kong	  	ENREACH	 	A. C. Nielsen Company	  	2006-07-06	  	300674820	  	35	  		  	2006-10-31	  	300674820	  	2016-07-05	  	
											
	Hong Kong	  	HOMESCAN	 	A. C. Nielsen Company	  	1999-12-08	  	99/18032	  	35	  		  	2001-04-12	  	B04478/2001	  	2016-12-08	  	
											
	Hong Kong	  	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-03	  	301130192	  	09	  		  		  		  		  	Application to be Withdrawn
											
	Hong Kong	  	MYSCAN	 	A. C. Nielsen Company	  	2005-11-30	  	300538984	  	35	  		  	2006-05-30	  	300538984	  	2015-11-29	  	
											
	Hong Kong	  	PACKS@WORK	 	A. C. Nielsen Company	  	2004-07-26	  	300256446	  	09 35	  		  	2004-12-13	  	300256446	  	2014-07-25	  	
											
	Hong Kong	  	PRICEITRIGHT	 	A. C. Nielsen Company	  	2006-08-23	  	300706716	  	09 35	  		  		  		  		  	
											
	Hong Kong	  	SCANTRACK	 	A. C. Nielsen Company	  	2004-06-30	  	300242153	  	35	  		  	2004-11-19	  	300242153	  	2014-06-29	  	
											
	Hong Kong	  	SPACEMAN	 	A. C. Nielsen Company	  	1990-04-02	  	2744/90	  	09	  		  	1990-04-02	  	3427/1992	  	2011-04-02	  	
											
	Hong Kong	  	SPACEMAN	 	A. C. Nielsen Company	  	1990-06-27	  	5235/90	  	16	  		  	1990-06-27	  	2677/1993	  	2011-06-27	  	
											
	Hong Kong	  	SPACEMAN/LIVE	 	A. C. Nielsen Company	  	1990-04-02	  	2745/90	  	09	  		  	1990-04-02	  	330/1993	  	2011-04-02	  	
											
	Hong Kong	  	SPACEMAN/LIVE	 	A. C. Nielsen Company	  	1990-06-27	  	5234/90	  	16	  		  	1990-06-27	  	2676/1993	  	2011-06-27	  	
											
	Hungary	  	EQ	 	A. C. Nielsen Company	  	1997-10-14	  	M97-03769	  	35	  		  	1998-09-30	  	154,012	  	2017-10-14	  	
											
	Hungary	  	WINNING BRANDS	 	A. C. Nielsen Company	  	1998-03-06	  	M98-00826	  	35	  		  	1999-01-29	  	155,399	  	2018-03-06	  	
											
	India	  	ADS@WORK	 	A. C. Nielsen Company	  	2004-07-28	  	1,299,005	  	09 35	  		  	2006-03-28	  	1,299,005	  	2014-07-28	  	
											
	India	  	ASSORTMAN	 	A. C. Nielsen Company	  	2007-12-04	  	1,627,486	  	09 35	  		  		  		  		  	
											
	India	  	BRAND3 (Filed as
ITU)	 	A. C. Nielsen Company	  	2007-04-20	  	1,551,642	  	35	  		  		  		  		  	
											
	India	  	CONCEPTS@WORK
(Filed as ITU)	 	A. C. Nielsen Company	  	2004-03-16	  	1,272,799	  	35	  		  		  		  		  	
											
	India	  	DELTAQUAL	 	A. C. Nielsen Company	  	2004-08-04	  	1,300,543	  	09 35	  		  	2007-08-16	  	1,300,543	  	2014-08-04	  	
											
	India	  	ENREACH (Filed as
ITU)	 	A. C. Nielsen Company	  	2006-07-14	  	1,470,147	  	35	  		  		  		  		  	
											
	India	  	HOMEPANEL	 	A. C. Nielsen Company	  	2004-07-09	  	1,295,161	  	35	  		  	2005-12-09	  	1,295,161	  	2014-07-09	  	
											
	India	  	HOMESCAN	 	A. C. Nielsen Company	  	2004-07-02	  	1,294,054	  	35	  		  	2005-12-09	  	1,294,054	  	2014-07-02	  	
											
	India	  	MYSCAN (Filed as
ITU)	 	A. C. Nielsen Company	  	2005-12-01	  	1,403,093	  	35	  		  		  		  		  	
											
	India	  	PACKS@WORK	 	A. C. Nielsen Company	  	2004-07-30	  	1,299,652	  	09 35	  		  		  		  		  	
											
	India	  	PRICEITRIGHT	 	A. C. Nielsen Company	  	2006-08-29	  	1,482,595	  	09 35	  		  		  		  		  	
											
	India	  	SCANTRACK (Filed
as ITU)	 	A. C. Nielsen Company	  	2008-05-26	  	1,691,234	  	35	  		  		  		  		  	
											
	India	  	SPACEMAN	 	A. C. Nielsen Company	  	1994-08-08	  	636,289	  	09	  		  	2003-03-21	  	636,289	  	2018-08-08	  	
											
	India	  	YOUR VOICE	 	A. C. Nielsen Company	  	2006-10-19	  	1,498,060	  	09 35 42	  		  		  		  		  	
											
	Indonesia	  	ADS@WORK	 	A. C. Nielsen Company	  	2004-08-13	  	D00.2004.2344	  	35	  		  	2006-04-12	  	IDM	  	2014-08-13	  	
											
	Indonesia	  	ASSORTMAN	 	A. C. Nielsen Company	  	2008-01-28	  	D00.2008.0031	  	09	  		  		  		  		  	
											
	Indonesia	  	ASSORTMAN	 	A. C. Nielsen Company	  	2008-01-28	  	D00.2008.0031	  	35	  		  		  		  		  	
											
	Indonesia	  	CONCEPTS@WORK	 	A. C. Nielsen Company	  	2004-04-14	  	J00 2004	  	35	  		  	2005-11-17	  	IDM	  	2014-04-14	  	

  

 Page 11 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685
											
	 Country
	 	Mark	 	 Registrant
	 	Filing Date	 	Application
Number	 	International
Class	 	National
Local
Class	 	Registration
Date	 	Registration
Number	 	Renewal
Date	 	Comments
	 	 	 	 	 	 	 	 	 	 
	Indonesia	 	DELTAQUAL	 	A. C. Nielsen Company	 	2004-08-13	 	D00.2004.2345	 	09	 		 	2006-12-15	 	IDM	 	2014-08-13	 	
											
	Indonesia	 	DELTAQUAL	 	A. C. Nielsen Company	 	2004-08-13	 	J00.2004.2345	 	35	 		 	2006-12-15	 	IDM	 	2014-08-13	 	
											
	Indonesia	 	ENREACH	 	A. C. Nielsen Company	 	2006-07-14	 	J00.2006.0224	 	35	 		 		 		 		 	
											
	Indonesia	 	EQ	 	A. C. Nielsen Company	 	1998-02-25	 	J98-3103	 	35	 		 	1999-10-29	 	433,844	 	2008-02-25	 	Renewal
Authrz’d
10/26/2007
											
	Indonesia	 	HOMEPANEL	 	A. C. Nielsen Company	 	2004-07-28	 	J00 2004	 	35	 		 	2006-03-08	 	IDM	 	2014-07-28	 	
											
	Indonesia	 	HOMESCAN	 	A. C. Nielsen Company	 	2004-07-28	 	J00 2004	 	35	 		 	2006-03-08	 	IDM	 	2014-07-28	 	
											
	Indonesia	 	MY.SPACEMAN	 	A. C. Nielsen Company	 	2008-07-04	 	D00.2008.0243	 	09	 		 		 		 		 	Application
to be
											
		 		 		 		 	79	 		 		 		 		 		 	Withdrawn
											
	Indonesia	 	MYSCAN	 	A. C. Nielsen Company	 	2005-12-14	 	J00.2005.0280	 	35	 		 	2007-07-31	 	IDM	 	2015-12-14	 	
											
	Indonesia	 	PACKS@WORK	 	A. C. Nielsen Company	 	2004-08-13	 	D00.2004.2345	 	09	 		 	2006-04-12	 	IDM	 	2014-08-13	 	
											
	Indonesia	 	PACKS@WORK	 	A. C. Nielsen Company	 	2004-08-13	 	D00.2004.2346	 	35	 		 	2006-04-12	 	KDM	 	2014-08-13	 	
											
	Indonesia	 	PATHFINDER ANALYSIS
LIBRARY	 	A. C. Nielsen Company	 	1999-07-14	 	D99-11699	 	16	 		 	2001-01-03	 	460,591	 	2009-07-14	 	Registration
to be
Allowed to
Lapse
7/14/2009
											
	Indonesia	 	SCANTRACK	 	A. C. Nielsen Company	 	2004-07-28	 	J00 2004	 	35	 		 	2006-03-08	 	IDM	 	2014-07-28	 	
											
	Indonesia	 	SPACEMAN	 	A. C. Nielsen Company	 	2001-05-16	 	D00 2001	 	09	 		 	2002-04-02	 	503,471	 	2011-05-16	 	
											
	Indonesia	 	SPACEMAN MERCHANDISING
 CENTRAL
	 	A. C. Nielsen Company	 	1999-07-14	 	D99-11700	 	09	 		 	2000-12-26	 	459,929	 	2009-07-14	 	Registration
to be
											
		 		 		 		 		 		 		 		 		 		 	Allowed to
Lapse
07/14/2009
											
	Indonesia	 	WHAT’S IN STORE	 	A. C. Nielsen Company	 	2004-11-01	 	JOO 2004	 	35	 		 	2006-06-27	 	IDM	 	2014-11-01	 	
											
	Indonesia	 	WINNING BRANDS	 	A. C. Nielsen Company	 	2008-09-26	 	J00 2008	 	35	 		 		 		 		 	
											
	Indonesia	 	YOUR VOICE	 	A. C. Nielsen Company	 	2006-11-20	 	D00 2006	 	09	 		 		 		 		 	
											
	Indonesia	 	YOUR VOICE	 	A. C. Nielsen Company	 	2006-11-20	 	J00 2006	 	35	 		 		 		 		 	
											
	Indonesia	 	YOUR VOICE	 	A. C. Nielsen Company	 	2006-11-20	 	J00 2006	 	42	 		 		 		 		 	
											
	Ireland	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-05-03	 	89/653	 	09	 		 	1989-05-16	 	131,295	 	2010-05-16	 	
											
	Israel	 	EQ	 	A. C. Nielsen Company	 	1997-10-20	 	115,412	 	35	 		 	1999-01-07	 	115,412	 	2014-10-20	 	
											
	Israel	 	HOMEPANEL	 	A. C. Nielsen Company	 	1998-01-13	 	117,119	 	35	 		 	1999-03-08	 	117,119	 	2019-01-13	 	
											
	Israel	 	HOMESCAN	 	A. C. Nielsen Company	 	1998-01-13	 	117,120	 	35	 		 	1999-03-08	 	117,120	 	2019-01-13	 	
											
	Israel	 	MY.SPACEMAN	 	A. C. Nielsen Company	 	2008-06-05	 	212,215	 	09	 		 		 		 		 	Application
to be
Withdrawn
											
	Israel	 	WINNING BRANDS	 	A. C. Nielsen Company	 	1998-03-05	 	118,339	 	35	 		 	1999-11-04	 	118,339	 	2019-03-05	 	Disclaims:
BRANDS
											
	Italy	 	BRAND3	 	A. C. Nielsen Company	 	2007-05-08	 	RM 2007	 	35	 		 		 		 		 	
											
	Italy	 	EQ	 	A. C. Nielsen Company	 	1997-11-26	 	RM 1997
C005774	 	35	 		 	2000-02-10	 	785,278	 	2007-11-27	 	Renewal
Authrz’d
5/03/2007
											
	Italy	 	EUROMETER	 	A. C. Nielsen Company	 	1990-08-31	 	41483C/90	 	35	 		 	1990-08-31	 	601,206	 	2010-08-31	 	
											
	Italy	 	INF*ACT	 	A. C. Nielsen Company	 	1992-07-29	 	RM 1992	 	09
42	 		 	1995-02-28	 	643,746	 	2012-07-29	 	
											
	Italy	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-09-14	 	41637C/89	 	42	 		 	1992-05-18	 	892,321	 	2009-09-03	 	Registration
to be
Allowed to
Lapse
9/3/2009

  

 Page 12 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685	 		  		  		  		  		  		  		  		  	
											
	 Country
	  	Mark	 	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Italy	  	WINNING BRANDS	 	A. C. Nielsen Company	  	1998-03-04	  	RM 2000
C007244	  	35	  		  	2003-08-07	  	903,648	  	2008-03-04	  	Renewal
Authrz’d
2/15/2008
											
	Japan	  	ADS@WORK	 	A. C. Nielsen Company	  	2004-07-23	  	2004-68136	  	09 35	  		  	2005-03-04	  	4,843,198	  	2015-03-04	  	
											
	Japan	  	ASSORTMAN	 	A. C. Nielsen Company	  	2007-12-06	  	2007-121717	  	09 35	  		  	2008-10-03	  	5,170,571	  	2018-10-03	  	
											
	Japan	  	CONCEPTS@WORK	 	A. C. Nielsen Company	  	2004-03-10	  	2004-22249	  	35	  		  	2004-10-01	  	4,807,238	  	2014-10-01	  	
											
	Japan	  	DELTAQUAL	 	A. C. Nielsen Company	  	2004-07-26	  	2004-68764	  	09 35	  		  	2005-03-11	  	4,846,219	  	2015-03-11	  	
											
	Japan	  	ECOS (Electronic
Chain Ordering
Service)	 	A. C. Nielsen Company	  	1988-05-11	  	63 52336	  		  	26	  	1990-09-21	  	2,262,997	  	2010-09-21	  	
											
		  		 		  		  		  		  		  		  		  		  	
											
	Japan	  	ENREACH	 	A. C. Nielsen Company	  	2006-07-06	  	2006-63234	  	35	  		  		  		  		  	
											
	Japan	  	HOMEPANEL	 	A. C. Nielsen Company	  	1998-02-20	  	10-13118	  	35	  		  	1999-05-28	  	4,278,355	  	2019-05-28	  	
											
	Japan	  	HOMESCAN	 	A. C. Nielsen Company	  	1998-02-20	  	10-13117	  	35	  		  	1999-05-28	  	4,278,354	  	2019-05-28	  	
											
	Japan	  	INF*ACT	 	A. C. Nielsen Company	  	1988-07-15	  	63 80751	  	16	  		  	1991-06-28	  	2,316,484	  	2011-06-28	  	
											
	Japan	  	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-09	  	2008-44923	  	09	  		  		  		  		  	Application
to be
Withdrawn
											
	Japan	  	MYSCAN	 	A. C. Nielsen Company	  	2005-11-30	  	2005-112,365	  	35	  		  	2006-07-21	  	4,971,667	  	2016-07-21	  	
											
	Japan	  	PACKS@WORK	 	A. C. Nielsen Company	  	2004-07-26	  	2004-68765	  	09 35	  		  	2005-03-11	  	4,846,220	  	2015-03-11	  	
											
	Japan	  	PRICEITRIGHT	 	A. C. Nielsen Company	  	2006-08-23	  	2006-78705	  	09 35	  		  	2007-10-19	  	5,085,096	  	2017-10-19	  	
											
	Japan	  	PROMONITOR	 	A. C. Nielsen Company	  	2003-08-26	  	2003-072965	  	35	  		  	2006-02-03	  	4,925,163	  	2016-02-03	  	
											
	Japan	  	QUICKMERCH	 	A. C. Nielsen Company	  	1998-05-14	  	10-41106	  	09	  		  	1999-07-16	  	4,296,085	  	2009-07-16	  	Registration
to be
Allowed to
Lapse
7/16/2009
											
	Japan	  	SCAN*PRO	 	A. C. Nielsen Company	  	1988-07-15	  	63 80748	  	16	  		  	1991-06-28	  	2,316,481	  	2011-06-28	  	
											
	Japan	  	SCAN*PRO	 	A. C. Nielsen Company	  	1993-03-09	  	5-22239	  	35	  		  	1996-11-29	  	3,227,007	  	2006-11-29	  	Renewal
Authrz’d
9/01/2006
											
	Japan	  	SCAN*PRO	 	A. C. Nielsen Company	  	1993-03-09	  	5-22240	  	42	  		  	1997-05-23	  	3,313,789	  	2007-05-23	  	Renewal
Authrz’d
9/01/2006
											
	Japan	  	SCANTRACK	 	A. C. Nielsen Company	  	1992-09-28	  	4-219161	  	35	  		  	1995-10-31	  	3,080,725	  	2015-10-31	  	
											
	Japan	  	SPACEMAN	 	A. C. Nielsen Company	  	1983-12-01	  	S58-113688	  	09	  		  	1987-07-23	  	1,966,265	  	2017-07-23	  	
											
	Japan	  	SPACEMAN	 	A. C. Nielsen Company	  	1992-09-28	  	4-219163	  	35	  		  	1995-10-31	  	3,080,726	  	2015-10-31	  	
											
	Japan	  	VENDEX	 	A. C. Nielsen Company	  	1987-08-05	  	62 88929	  		  	26	  	1990-06-28	  	2,242,639	  	2010-06-28	  	
											
	Japan	  	WHAT’S IN STORE	 	A. C. Nielsen Company	  	2004-10-18	  	2004-95010	  	35	  		  	2006-07-21	  	4,971,529	  	2016-07-21	  	
											
	Japan	  	WINNING BRANDS	 	A. C. Nielsen Company	  	1998-03-04	  	10-18314	  	35	  		  	2000-01-28	  	4,356,356	  	2010-01-28	  	
											
	Korea (South)	  	ADS@WORK	 	A. C. Nielsen Company	  	2004-07-23	  	2004-2617	  	35	  		  	2005-12-12	  	14,572	  	2015-12-12	  	
											
	Korea (South)	  	CONCEPTS@WORK	 	A. C. Nielsen Company	  	2004-03-10	  	2004-5248	  	35	  		  	2006-03-13	  	129,300	  	2016-03-13	  	
											
	Korea (South)	  	DELTAQUAL	 	A. C. Nielsen Company	  	2004-07-27	  	2004-2649	  	09 35	  		  	2005-08-25	  	13,473	  	2015-08-25	  	
											
	Korea (South)	  	ENREACH	 	A. C. Nielsen Company	  	2006-07-21	  	41-2006-	  	35	  		  	2007-06-21	  	41-0150261	  	2017-06-21	  	
											
	Korea (South)	  	HOMEPANEL	 	A. C. Nielsen Company	  	1998-01-12	  	98-185	  	35	  		  	1999-01-12	  	52,028	  	2019-01-12	  	
											
	Korea (South)	  	HOMESCAN	 	A. C. Nielsen Company	  	1998-01-12	  	98-186	  	35	  		  	1999-01-12	  	52,029	  	2019-01-12	  	
											
	Korea (South)	  	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-03	  	2008-27112	  	09	  		  		  		  		  	Application
to be
Withdrawn

  

 Page 13 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685	 		  		  		  		  		  		  		  		  	
											
	 Country
	  	 Mark
	 	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Korea (South)	  	MYSCAN	 	A. C. Nielsen Company	  	2005-11-30	  	2005-27239	  	35	  		  	2006-10-26	  	139,345	  	2016-10-26	  	
											
	Korea (South)	  	PEOPLEMETER	 	A. C. Nielsen Company	  	1988-07-15	  	88-1484	  	35	  		  	1989-11-03	  	10,500	  	2009-11-03	  	Renewal Authrz’d
12/01/2008
											
	Korea (South)	  	QUICKMERCH	 	A. C. Nielsen Company	  	1998-06-24	  	98-16105	  	09	  		  	1999-07-21	  	451,291	  	2009-07-21	  	Registration to be
Allowed to Lapse
7/21/2009
											
	Korea (South)	  	SCANTRACK	 	A. C. Nielsen Company	  	2004-07-13	  	2004-15323	  	35	  		  	2007-08-21	  	153,412	  	2017-08-21	  	
											
	Korea (South)	  	SPACEMAN	 	A. C. Nielsen Company	  	1989-05-16	  	89-11816	  	09	  		  	1990-11-28	  	205,876	  	2010-11-27	  	
											
	Korea (South)	  	SPACEMAN	 	A. C. Nielsen Company	  	1989-07-05	  	89-1770	  	42	  		  	1990-10-15	  	12,450	  	2010-10-15	  	
											
	Korea (South)	  	 SPACEMAN
 MERCHANDISING CENTRAL

	 	A. C. Nielsen Company	  	1998-09-14	  	98-23780	  	09	  		  	1999-08-18	  	452,887	  	2009-08-18	  	Registration to be
Allowed to Lapse
8/18/2009
											
	Korea (South)	  	 TOMORROW’S
 LEADING CITIES

	 	A. C. Nielsen Company	  	2006-01-26	  	2006-314	  	09 35	  		  	2006-12-22	  	18,435	  	2016-12-22	  	
											
	Korea (South)	  	WHAT’S IN STORE	 	A. C. Nielsen Company	  	2004-10-18	  	2004-22222	  	35	  		  	2006-03-16	  	129,413	  	2016-03-16	  	
											
	Malaysia	  	ADS@WORK	 	A. C. Nielsen Company	  	2004-07-28	  	2004/10799	  	09	  		  	2007-04-09	  	04/010799	  	2014-07-28	  	
											
	Malaysia	  	ADS@WORK	 	A. C. Nielsen Company	  	2004-07-28	  	2004/10800	  	35	  		  	2007-04-21	  	04/010800	  	2014-07-28	  	
											
	Malaysia	  	ASSORTMAN	 	A. C. Nielsen Company	  	2007-12-07	  	07/024070	  	09	  		  		  		  		  	
											
	Malaysia	  	ASSORTMAN	 	A. C. Nielsen Company	  	2007-12-07	  	07/024069	  	35	  		  	2009-03-30	  	07/024069	  	2017-12-07	  	
											
	Malaysia	  	CONCEPTS@WORK	 	A. C. Nielsen Company	  	2004-03-13	  	2004/03053	  	35	  		  	2008-05-14	  	04/003053	  	2014-03-13	  	
											
	Malaysia	  	DELTAQUAL	 	A. C. Nielsen Company	  	2004-07-29	  	2004/10925	  	09	  		  	2007-04-09	  	04/010925	  	2014-07-29	  	
											
	Malaysia	  	DELTAQUAL	 	A. C. Nielsen Company	  	2004-07-29	  	2004/10926	  	35	  		  	2007-04-20	  	04/010926	  	2014-07-29	  	
											
	Malaysia	  	ENREACH	 	A. C. Nielsen Company	  	2006-07-10	  	06/012030	  	35	  		  		  		  		  	
											
	Malaysia	  	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-10	  	08/011270	  	09	  		  		  		  		  	Application to be
Withdrawn
											
	Malaysia	  	MYSCAN	 	A. C. Nielsen Company	  	2005-12-08	  	05/020717	  	35	  		  	2007-12-12	  	05/020717	  	2015-12-08	  	
											
	Malaysia	  	PACKS@WORK	 	A. C. Nielsen Company	  	2004-07-29	  	2004/10927	  	09	  		  	2007-04-09	  	04/010927	  	2014-07-29	  	
											
	Malaysia	  	PACKS@WORK	 	A. C. Nielsen Company	  	2004-07-29	  	2004/10928	  	35	  		  	2007-04-20	  	04/010928	  	2014-07-29	  	
											
	Malaysia	  	SCANTRACK (Filed as ITU)	 	A. C. Nielsen Company	  	2007-02-16	  	2007/002979	  	35	  		  		  		  		  	
											
	Malaysia	  	SPACEMAN	 	A. C. Nielsen Company	  	1990-06-11	  	MA/3735/90	  	09	  		  	1999-05-27	  	90/003735	  	2017-06-11	  	
											
	Malaysia	  	SPACEMAN	 	A. C. Nielsen Company	  	1990-06-11	  	MA/3736/90	  	16	  		  	1994-07-16	  	90/03796	  	2011-06-11	  	
											
	Malaysia	  	SPACEMAN/LIVE	 	A. C. Nielsen Company	  	1990-06-11	  	MA/3737/90	  	09	  		  	1995-12-14	  	90/03737	  	2011-06-11	  	
											
	Malaysia	  	SPACEMAN/LIVE	 	A. C. Nielsen Company	  	1990-06-11	  	MA/3738/90	  	16	  		  	1994-08-24	  	90/03738	  	2011-06-11	  	
											
	Malaysia	  	 TOMORROW’S

LEADING CITIES
	 	A. C. Nielsen Company	  	2006-02-03	  	06/001471	  	09	  		  	2007-09-08	  	06/001471	  	2016-02-03	  	
											
	Malaysia	  	WINNING BRANDS	 	A. C. Nielsen Company	  	1998-05-08	  	MA/5642/98	  	35	  		  	2007-05-26	  	98/005642	  	2018-05-08	  	Disclaims: BRANDS
											
	Malaysia	  	YOUR VOICE	 	A. C. Nielsen Company	  	2006-10-06	  	06/018271	  	09	  		  	2008-08-15	  	06/018271	  	2016-10-06	  	
											
	Malaysia	  	YOUR VOICE	 	A. C. Nielsen Company	  	2006-10-06	  	06/018272	  	35	  		  	2008-11-25	  	06/018272	  	2016-10-06	  	
											
	Malaysia	  	YOUR VOICE	 	A. C. Nielsen Company	  	2006-10-06	  	06/018273	  	42	  		  	2008-05-30	  	06/018273	  	2016-10-06	  	

  

 Page 14 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685	 		  		  		  		  		  		  		  		  	
											
	 Country
	    	Mark	 	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	 Comments

	Mexico	    	BRAND3	 	A. C. Nielsen Company	  	2007-04-16	  	848,666	  	35	  		  	2007-07-24	  	994,446	  	2017-04-16	  	
	Mexico	    	CITYBUS	 	A. C. Nielsen Company	  	2001-01-15	  	466,127	  	35	  		  	2001-03-30	  	694,063	  	2011-01-15	  	
	Mexico	    	DAILY STORE
TRACK	 	A. C. Nielsen Company	  	1998-07-24	  	341,150	  	35	  		  	1998-09-29	  	588,449	  	2018-07-24	  	
	Mexico	    	DAILY STORE
TRACK
EVALUATOR	 	A. C. Nielsen Company	  	2001-08-14	  	501,441	  	35	  		  	2001-10-31	  	722,592	  	2011-08-14	  	
	Mexico	    	EQ	 	A. C. Nielsen Company	  	1997-10-24	  	312,081	  	35	  		  	1999-12-01	  	635,117	  	2017-10-24	  	
	Mexico	    	GEO-LARGE
SCALE
DISTRIBUTON
ANALYSIS	 	A. C. Nielsen Company	  	2004-01-28	  	639,393	  	35	  		  	2004-02-25	  	822,060	  	2014-01-28	  	
	Mexico	    	HOMEPANEL	 	A. C. Nielsen Company	  	1998-01-20	  	320,137	  	35	  		  	1998-02-27	  	571,986	  	2018-01-20	  	
	Mexico	    	HOMESCAN	 	A. C. Nielsen Company	  	1998-01-20	  	312,138	  	35	  		  	1998-02-27	  	571,987	  	2018-01-20	  	
	Mexico	    	INF*ACT	 	A. C. Nielsen Company	  	1986-12-26	  	18,838	  	42	  		  	1987-10-19	  	334,179	  	2011-12-26	  	
	Mexico	    	MARKET TRACK	 	A. C. Nielsen Company	  	1996-01-10	  	251,718	  	16	  		  	1996-02-15	  	516,882	  	2016-01-10	  	
	Mexico	    	MARKET TRACK	 	A. C. Nielsen Company	  	1996-01-10	  	251,719	  	35	  		  	1996-02-15	  	516,883	  	2016-01-10	  	
	Mexico	    	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-06	  	939,266	  	09	  		  	2008-06-30	  	1,049,094	  	2018-06-06	  	Registration to be Withdrawn
	Mexico	    	MYSCAN	 	A. C. Nielsen Company	  	2005-12-06	  	754,693	  	35	  		  	2005-12-21	  	915,388	  	2015-12-06	  	
	Mexico	    	PRICEITRIGHT	 	A. C. Nielsen Company	  	2006-09-08	  	805,520	  	09	  		  	2007-08-08	  	996,933	  	2016-09-08	  	
	Mexico	    	PRICEITRIGHT	 	A. C. Nielsen Company	  	2006-09-08	  	805,521	  	35	  		  	2007-06-26	  	989,650	  	2016-09-08	  	
	Mexico	    	PRICETRACK	 	A. C. Nielsen Company	  	2004-07-14	  	666,484	  	35	  		  	2004-08-10	  	845,905	  	2014-07-14	  	
	Mexico	    	RETAIL INDEX	 	A. C. Nielsen Company	  	2003-01-13	  	583,324	  	35	  		  	2003-02-26	  	780,630	  	2013-01-13	  	
	Mexico	    	RETAILER*FACTS
and Design	 	A. C. Nielsen Company	  	2004-06-30	  	664,231	  	35	  		  	2006-10-13	  	957,477	  	2014-06-30	  	
	Mexico	    	SCANTRACK	 	A. C. Nielsen Company	  	1995-03-03	  	226,095	  	35	  		  	1995-10-26	  	508,145	  	2015-03-03	  	
	Mexico	    	SPACEMAN	 	A. C. Nielsen Company	  	1990-11-14	  	101,005	  	09	  		  	1991-10-15	  	400,826	  	2010-11-14	  	
	Mexico	    	WINNING BRANDS	 	A. C. Nielsen Company	  	1998-03-17	  	326,170	  	35	  		  	1999-10-26	  	629,346	  	2018-03-17	  	
	Montenegro	    	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-07-07	  	Z-239/08	  	09	  		  		  		  		  	Application to be Withdrawn
	Morocco	    	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-06	  	117,836	  	09	  		  		  		  		  	Application to be Withdrawn
	New Zealand	    	ADS@WORK	 	A. C. Nielsen Company	  	2004-07-23	  	715,737	  	09
35	  		  	2005-01-27	  	715,737	  	2014-07-23	  	
	New Zealand	    	AGB MCNAIR	 	A. C. Nielsen Company	  	1997-06-04	  	277,718	  	35	  		  	1998-09-14	  	B277,718	  	2014-06-04	  	Disclaims: MCNAIR
	New Zealand	    	ASSORTMAN	 	A. C. Nielsen Company	  	2007-08-15	  	773,956	  	09
35
42	  		  		  		  		  	
	New Zealand	    	BRAND3	 	A. C. Nielsen Company	  	2007-04-10	  	766,478	  	35	  		  	2007-10-11	  	766,478	  	2017-04-10	  	
	New Zealand	    	BRANDSCAN	 	A. C. Nielsen Company	  	1997-06-04	  	277,721	  	35	  		  	1998-03-06	  	277,721	  	2014-06-04	  	
	New Zealand	    	CONCEPTS@WORK	 	A. C. Nielsen Company	  	2004-03-10	  	709,357	  	35	  		  	2004-03-10	  	709,357	  	2014-03-10	  	
	New Zealand	    	DELTAQUAL	 	A. C. Nielsen Company	  	2004-07-26	  	715,835	  	09
35	  		  	2005-02-10	  	715,835	  	2014-07-26	  	
	New Zealand	    	ENREACH	 	A. C. Nielsen Company	  	2006-07-06	  	750,833	  	35	  		  	2007-01-11	  	750,833	  	2016-07-06	  	
	New Zealand	    	HOMEPANEL	 	A. C. Nielsen Company	  	1998-01-09	  	287,126	  	35	  		  	1998-11-12	  	287,126	  	2015-01-09	  	

  

 Page 15 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685	  		  		  		  		  		  		  		  		  	
											
	 Country
	    	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	New Zealand	    	HOMESCAN	  	A. C. Nielsen Company	  	1998-01-09	  	287,127	  	35	  		  	1998-11-12	  	287,127	  	2015-01-09	  	
											
	New Zealand	    	MARKET INFORMATION DIGEST	  	A. C. Nielsen Company	  	1993-05-27	  	227,219	  	16	  		  	1998-08-19	  	227,219	  	2014-05-27	  	
											
	New Zealand	    	MARKET INFORMATION DIGEST	  	A. C. Nielsen Company	  	1993-05-27	  	227,220	  	35	  		  	1998-08-19	  	227,220	  	2014-05-27	  	
											
	New Zealand	    	MARKET TRACK	  	A. C. Nielsen Company	  	1992-05-11	  	218,184	  	35	  		  	1999-03-24	  	B218,184	  	2013-05-11	  	
											
	New Zealand	    	MRL	  	A. C. Nielsen Company	  	1998-02-12	  	288,293	  	35	  		  	1999-05-20	  	B288,293	  	2015-02-12	  	
											
	New Zealand	    	MYSCAN	  	A. C. Nielsen Company	  	2005-11-30	  	739,640	  	35	  		  	2006-10-12	  	739,640	  	2015-11-30	  	
											
	New Zealand	    	PACKS@WORK	  	A. C. Nielsen Company	  	2004-07-26	  	715,833	  	09  35	  		  	2005-01-27	  	715,833	  	2014-07-26	  	
											
	New Zealand	    	PROMOTRACK	  	A. C. Nielsen Company	  	1993-05-27	  	227,221	  	16	  		  	1996-11-20	  	227,221	  	2014-05-27	  	
											
	New Zealand	    	PROMOTRACK	  	A. C. Nielsen Company	  	1993-05-27	  	227,222	  	35	  		  	1996-11-20	  	227,222	  	2014-05-27	  	
											
	New Zealand	    	PRRADS	  	A. C. Nielsen Company	  	2000-04-14	  	612,611	  	09	  		  	2000-05-26	  	612,611	  	2017-04-14	  	
											
	New Zealand	    	PRRADS	  	A. C. Nielsen Company	  	1999-10-29	  	601,968	  	35	  		  	2000-09-07	  	601,968	  	2016-10-29	  	
											
	New Zealand	    	SCANTRACK	  	A. C. Nielsen Company	  	1988-05-02	  	182,570	  	35	  		  	1988-05-02	  	B182,570	  	2019-05-02	  	
											
	New Zealand	    	SHOPPERSCAN	  	A. C. Nielsen Company	  	1997-06-04	  	277,723	  	35	  		  	1998-03-06	  	277,723	  	2014-06-04	  	
											
	New Zealand	    	SPACEMAN	  	A. C. Nielsen Company	  	1989-05-18	  	193,258	  	09	  		  	1989-05-18	  	193,258	  	2010-05-18	  	
											
	New Zealand	    	SPRINT	  	A. C. Nielsen Company	  	1994-05-19	  	237,054	  	35	  		  	1996-10-04	  	237,054	  	2015-05-19	  	
											
	New Zealand	    	WINNING BRANDS	  	A. C. Nielsen Company	  	1998-03-04	  	289,275	  	35	  		  	1998-03-04	  	289,275	  	2015-03-04	  	
											
	New Zealand	    	YOUR VOICE	  	A. C. Nielsen Company	  	2004-12-01	  	722,270	  	09  35  42	  		  	2005-08-11	  	722,270	  	2014-12-01	  	
											
	Nicaragua	    	RETAIL INDEX	  	A. C. Nielsen Company	  	2006-08-09	  	2006-02800	  	35	  		  	2007-11-16	  	0703070 LM	  	2017-11-16	  	
											
	Nicaragua	    	SPACEMAN	  	A. C. Nielsen Company	  	2006-08-09	  	2006-02801	  	09	  		  	2007-11-16	  	0703071 LM	  	2017-11-15	  	
											
	Norway	    	BRAND*TRACK	  	A. C. Nielsen Company	  	1995-12-06	  	1995/07647	  	35  42	  		  	1997-01-30	  	179,535	  	2017-01-30	  	
											
	Norway	    	EUROMETER	  	A. C. Nielsen Company	  	1990-07-04	  	1990/03447	  	35	  		  	1991-12-19	  	148,155	  	2011-12-19	  	
											
	Norway	    	INF*ACT	  	A. C. Nielsen Company	  	1992-07-09	  	1992/03497	  	35  42	  		  	1993-08-26	  	158,969	  	2013-08-26	  	
											
	Norway	    	I-SIGHT	  	A. C. Nielsen Company	  	2002-07-04	  	2002/06100	  	09  35	  		  	2003-02-27	  	217,929	  	2013-02-27	  	
											
	Norway	    	MARKET TRACK	  	A. C. Nielsen Company	  	1992-12-22	  	1992/06397	  	35  42	  		  	1994-08-04	  	163,957	  	2014-08-04	  	
											
	Norway	    	MARKET*NAVIGATOR	  	A. C. Nielsen Company	  	2002-05-22	  	2002/04519	  	35	  		  	2002-11-21	  	216,682	  	2012-11-21	  	
											
	Norway	    	MINERVA	  	A. C. Nielsen Company	  	1996-06-27	  	1996/03936	  	35	  		  	1997-09-25	  	185,301	  	2017-09-25	  	
											
	Norway	    	MINERVA SNAP*SHOT	  	A. C. Nielsen Company	  	2002-05-22	  	2002/04518	  	35	  		  	2004-09-09	  	224,180	  	2014-09-09	  	
											
	Norway	    	MY.SPACEMAN	  	A. C. Nielsen Company	  	2008-06-05	  	2008/07450	  	09  38	  		  	2008-09-29	  	247,849	  	2018-09-29	  	Registration
to be
Withdrawn
											
	Norway	    	NORDIC MARKET*NAVIGATOR	  	A. C. Nielsen Company	  	2002-05-22	  	2002/04520	  	35	  		  	2002-11-21	  	216,683	  	2012-11-21	  	
											
	Norway	    	PATHFINDER ANALYSIS LIBRARY	  	A. C. Nielsen Company	  	1998-12-18	  	1998/11704	  	35	  		  	1999-06-17	  	198,072	  	2019-06-17	  	
											
	Norway	    	SCANDINAVIAN MARKET*NAVIGATOR	  	A. C. Nielsen Company	  	2002-05-22	  	2002/04521	  	35	  		  	2002-11-21	  	216,684	  	2012-11-21	  	
											
	Norway	    	SCANNER DATA	  	A. C. Nielsen Company	  	1994-03-08	  	1994/01433	  	35  42	  		  	1996-06-06	  	173,761	  	2016-06-06	  	
											
	Norway	    	SCANTRACK	  	A. C. Nielsen Company	  	1993-01-20	  	1993/00280	  	35  42	  		  	1994-02-17	  	161,504	  	2014-02-17	  	

  

 Page 16 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685	 		  		  		  		  		  		  		  		  	
	 Country
	  	Mark	 	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Norway	  	SPACEMAN	 	A. C. Nielsen Company	  	1998-08-11	  	1998/07161	  	09	  		  	1999-02-04	  	195,768	  	2019-02-04	  	
											
	Panama	  	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-07-09	  	172688	  	09	  		  		  		  		  	Application to be
Withdrawn
											
	Panama	  	RETAIL INDEX	 	A. C. Nielsen Company	  	2006-09-21	  	154541-01	  	35	  		  	2007-06-25	  	154541	  	2016-09-21	  	Disclaims: RETAIL
											
	Panama	  	SCANTRACK	 	A. C. Nielsen Company	  	2006-09-21	  	154543-01	  	35	  		  	2007-04-13	  	154,543	  	2016-09-21	  	
											
	Panama	  	SPACEMAN	 	A. C. Nielsen Company	  	2006-09-21	  	154540-01	  	09	  		  	2007-04-13	  	154,540	  	2016-09-21	  	
											
	Panama	  	STORETRACK	 	A. C. Nielsen Company	  	2006-09-21	  	154542-01	  	35	  		  	2007-04-13	  	154,542	  	2016-09-21	  	
											
	Paraguay	  	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-11	  	20539/2008	  	09	  		  		  		  		  	Application to be
Withdrawn
											
	Paraguay	  	NRI	 	A. C. Nielsen Company	  	2003-08-06	  	20102-2003	  	35	  		  	2004-03-05	  	266,223	  	2014-03-05	  	
											
	Paraguay	  	SCANTRACK	 	A. C. Nielsen Company	  	2003-08-06	  	20103-2003	  	35	  		  	2003-12-31	  	265,504	  	2013-12-31	  	
											
	Paraguay	  	SPACEMAN	 	A. C. Nielsen Company	  	2003-07-25	  	19057-2003	  	09	  		  	2003-12-31	  	265,499	  	2013-12-31	  	
											
	Peru	  	HOMESCAN	 	A. C. Nielsen Company	  	2006-06-23	  	282,737	  	35	  		  	2006-09-25	  	43,492	  	2016-09-25	  	
											
	Peru	  	INF*ACT	 	A. C. Nielsen Company	  	1996-03-07	  	5088	  	09	  		  	2001-08-14	  	73,938	  	2011-08-14	  	
											
	Peru	  	MYSCAN	 	A. C. Nielsen Company	  	2005-12-07	  	262,727	  	35	  		  	2006-03-15	  	41,195	  	2016-03-15	  	
											
	Peru	  	NRI	 	A. C. Nielsen Company	  	1996-10-23	  	24,633	  	35	  		  	1997-02-18	  	9,940	  	2017-02-18	  	
											
	Peru	  	SCANTRACK	 	A. C. Nielsen Company	  	2003-04-11	  	177,920-2003	  	35	  		  	2003-10-13	  	33,550	  	2013-10-13	  	
											
	Peru	  	SPACEMAN	 	A. C. Nielsen Company	  	1996-03-07	  	5090	  	09	  		  	1996-07-16	  	27,872	  	2016-07-26	  	
											
	Philippines	  	ASSORTMAN	 	A. C. Nielsen Company	  	2008-01-07	  	4-2008-000200	  	09 35	  		  	2008-09-29	  	4-2008-000200	  	2018-09-29	  	
											
	Philippines	  	DELTAQUAL	 	A. C. Nielsen Company	  	2004-08-04	  	4-2004-006942	  	09 35	  		  	2007-05-26	  	4-2004-006942	  	2016-05-26	  	
											
	Philippines	  	ENREACH	 	A. C. Nielsen Company	  	2006-07-10	  	4-2006-007431	  	35	  		  	2007-03-05	  	4-2006-007431	  	2017-03-05	  	
											
	Philippines	  	EQ	 	A. C. Nielsen Company	  	1998-02-23	  	4-1998-001261	  	35	  		  	2003-01-20	  	4-1998-001261	  	2013-01-20	  	
											
	Philippines	  	HOMEPANEL	 	A. C. Nielsen Company	  	2004-07-08	  	4-2004-006014	  	35	  		  	2007-01-22	  	4-2004-006014	  	2017-01-22	  	
											
	Philippines	  	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-03	  	4-2008-006750	  	09	  		  		  		  		  	Application to be
Withdrawn
											
	Philippines	  	PRICEITRIGHT	 	A. C. Nielsen Company	  	2008-04-11	  	4-2008-004185	  	09 35	  		  	2008-09-29	  	4-2008-004185	  	2018-09-29	  	
											
	Philippines	  	SPACEMAN	 	A. C. Nielsen Company	  	1992-01-07	  	79,081	  	09	  		  	1993-07-09	  	55,621	  	2013-07-09	  	
											
	Philippines	  	WHAT’S IN
STORE	 	A. C. Nielsen Company	  	2004-10-25	  	4-2004-009980	  	35	  		  	2006-09-18	  	4-2004-009980	  	2016-09-18	  	
											
	Philippines	  	WINNING
BRANDS	 	A. C. Nielsen Company	  	1998-04-29	  	03133	  	35	  		  	2005-11-10	  	4-1998-003133	  	2015-11-10	  	Disclaims: BRANDS
											
	Philippines	  	YOUR VOICE
(Filed as ITU)	 	A. C. Nielsen Company	  	2006-10-12	  	4-2006-011198	  	09 35 42	  		  		  		  		  	
											
	Poland	  	BRAND3	 	A. C. Nielsen Company	  	2007-04-12	  	Z-323,925	  	35	  		  	2008-07-09	  	NR-209670	  	2017-04-12	  	
											
	Poland	  	WINNING
BRANDS	 	A. C. Nielsen Company	  	1998-03-09	  	Z-184,389	  	35	  		  	2001-01-09	  	127,012	  	2018-03-09	  	
											
	Portugal	  	BRAND3	 	A. C. Nielsen Company	  	2007-04-13	  	414,273	  	35	  		  	2007-08-28	  	414,273	  	2017-08-28	  	
											
	Portugal	  	EQ	 	A. C. Nielsen Company	  	1997-10-22	  	326,749	  	35	  		  	1998-05-12	  	326,749	  	2018-05-12	  	
											
	Portugal	  	SCANTRACK	 	A. C. Nielsen Company	  	1986-09-09	  	236,800	  	35	  		  	1992-01-13	  	236,800	  	2012-01-13	  	
											
	Portugal	  	SPACEMAN	 	A. C. Nielsen Company	  	1989-07-13	  	257,095	  	09	  		  	1992-12-07	  	257,095	  	2012-12-07	  	
											
	Portugal	  	SPACEMAN	 	A. C. Nielsen Company	  	1989-07-13	  	257,096	  	42	  		  	1992-12-07	  	257,096	  	2012-12-07	  	

  

 Page 17 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685	 		  		 		 		 		 		 		 		 	
	 Country
	 	Mark	 	Registrant	  	Filing Date	 	Application
Number	 	International
Class	 	National
Local

Class	 	Registration
Date	 	Registration
Number	 	Renewal
Date	 	Comments
	Portugal	 	WINNING BRANDS	 	A. C. Nielsen Company	  	2000-09-11	 	349,763	 	35	 		 	2001-08-31	 	349,763	 	2011-08-31	 	
											
	Puerto Rico	 	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-07-07	 		 	09	 		 		 		 		 	Application
to be Withdrawn
											
	Puerto Rico	 	MYSCAN	 	A. C. Nielsen Company	  	2005-12-06	 	67,034	 	35	 		 	2006-08-04	 	67,034	 	2015-12-06	 	
											
	Puerto Rico	 	SCANTRACK	 	A. C. Nielsen Company	  	2005-11-15	 	67,410	 	35	 		 	2006-08-07	 	67,410	 	2015-11-15	 	
											
	Puerto Rico	 	SPACEMAN	 	A. C. Nielsen Company	  	1999-03-08	 	44,839	 	09	 		 	2000-09-29	 	44,839	 	2009-03-08	 	Renewal
Authrz’d
12/01/2008
											
	Romania	 	MYSCAN	 	A. C. Nielsen Company	  	2005-12-02	 	M2005-12318	 	35	 		 	2006-09-11	 	073339	 	2015-12-02	 	
											
	Russia	 	EQ	 	A. C. Nielsen Company	  	1997-10-16	 	1997/715564	 	35 36 39 41

42
	 		 	1999-05-21	 	175,243	 	2017-10-16	 	
											
	Russia	 	HOMEPANEL	 	A. C. Nielsen Company	  	1998-01-14	 	1998/701115	 	16 35 36 41	 		 	1999-08-18	 	178,757	 	2018-01-14	 	
											
		 		 		  		 		 	42	 		 		 		 		 	
											
	Russia	 	HOMESCAN	 	A. C. Nielsen Company	  	1998-01-14	 	1998/701114	 	16 35 36 41	 		 	1999-06-07	 	175,812	 	2018-01-14	 	
											
		 		 		  		 		 	42	 		 		 		 		 	
											
	Russia	 	INF*ACT	 	A. C. Nielsen Company	  	1994-09-30	 	1994/034901	 	09 42	 		 	1996-02-15	 	137,833	 	2014-09-30	 	
											
	Russia	 	INF*ACT (In Cyrillic
Letters)	 	A. C. Nielsen Company	  	1994-09-30	 	1994/034900	 	09	 		 	1996-02-15	 	137,832	 	2014-09-30	 	
											
	Russia	 	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-06-09	 	2008/718213	 	09 38	 		 		 		 		 	Application to
be Withdrawn
											
	Russia	 	MYSCAN	 	A. C. Nielsen Company	  	2005-12-05	 	2005/731269	 	35	 		 	2007-03-14	 	322,467	 	2015-12-05	 	
											
	Russia	 	PRICEITRIGHT	 	A. C. Nielsen Company	  	2006-08-28	 	2006/724541	 	09 35	 		 	2007-11-14	 	337,339	 	2016-08-28	 	
											
	Russia	 	SCANTRACK	 	A. C. Nielsen Company	  	1994-09-30	 	1994/034903	 	35	 		 	1996-02-15	 	137,835	 	2014-09-30	 	
											
	Russia	 	SCANTRACK (In Cyrillic
Letters)	 	A. C. Nielsen Company	  	1994-09-30	 	1994/034906	 	35	 		 	1996-02-15	 	137,838	 	2014-09-30	 	
											
	Russia	 	SPACEMAN	 	A. C. Nielsen Company	  	1994-09-30	 	1994/034899	 	09 42	 		 	1996-02-15	 	137,831	 	2014-09-30	 	
											
	Russia	 	SPACEMAN (In Cyrillic
Letters)	 	A. C. Nielsen Company	  	1994-09-30	 	1994/034902	 	09 42	 		 	1996-02-15	 	137,834	 	2014-09-30	 	
											
	Russia	 	WINNING BRANDS	 	A. C. Nielsen Company	  	1998-03-10	 	1998/703853	 	16 35 36 41	 		 	1999-08-19	 	178,798	 	2018-03-10	 	
											
	Saudi Arabia	 	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-07-09	 	132,840	 	09	 		 		 		 		 	Application to
be Withdrawn
											
	Saudi Arabia	 	MYSCAN	 	A. C. Nielsen Company	  	2006-02-20	 	103,294	 	35	 		 	2006-11-28	 	875/60	 	2015-11-02	 	
											
	Singapore	 	ADS@WORK	 	A. C. Nielsen Company	  	2004-07-26	 	T04/12255E	 	09	 		 	2005-03-15	 	T04/12255E	 	2014-07-26	 	
											
	Singapore	 	ADS@WORK	 	A. C. Nielsen Company	  	2004-07-26	 	T04/12256C	 	35	 		 	2005-03-15	 	T04/12256C	 	2014-07-26	 	
											
	Singapore	 	ASSORTMAN	 	A. C. Nielsen Company	  	2007-12-06	 	T07/23093F	 	09 35	 		 		 		 		 	
											
	Singapore	 	BRAND3	 	A. C. Nielsen Company	  	2007-04-11	 	T07/07672D	 	35	 		 	2007-04-11	 	T07/07672D	 	2017-04-11	 	
											
	Singapore	 	CONCEPTS@WORK	 	A. C. Nielsen Company	  	2004-03-12	 	T04/04020F	 	35	 		 	2006-06-06	 	T04/04020F	 	2014-03-12	 	
											
	Singapore	 	DELTAQUAL	 	A. C. Nielsen Company	  	2004-07-27	 	T04/12328D	 	09	 		 	2005-02-23	 	T04/12328D	 	2014-07-27	 	
											
	Singapore	 	DELTAQUAL	 	A. C. Nielsen Company	  	2004-07-27	 	T04/12329B	 	35	 		 	2005-02-23	 	T04/12329B	 	2014-07-27	 	
											
	Singapore	 	ENREACH	 	A. C. Nielsen Company	  	2007-07-07	 	07/07/2006	 	35	 		 	2006-11-02	 	T06/13529H	 	2016-07-07	 	
											
	Singapore	 	HOMEPANEL	 	A. C. Nielsen Company	  	1998-01-16	 	T98/00449G	 	35	 		 	1998-01-16	 	T98/00449G	 	2018-01-16	 	
											
	Singapore	 	HOMESCAN	 	A. C. Nielsen Company	  	1998-01-16	 	S/448/98	 	35	 		 	1998-01-16	 	T98/00448I	 	2018-01-16	 	

  

 Page 18 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685	 		 		 		 		 		 		 		 		 	
	 Country
	 	Mark	 	Registrant	 	Filing Date	 	Application
Number	 	International
Class	 	National
Local Class	 	Registration
Date	 	Registration
Number	 	Renewal Date	 	Comments
	Singapore	 	MARKETTRACK	 	A. C. Nielsen Company	 	2004-07-01	 	T04/10620G	 	35	 		 	2004-07-01	 	T04/10620G	 	2014-07-01	 	
											
	Singapore	 	MYSCAN	 	A. C. Nielsen Company	 	2005-12-01	 	T05/24482D	 	35	 		 	2006-06-06	 	T05/24482D	 	2015-12-01	 	
											
	Singapore	 	NETWATCH	 	A. C. Nielsen Company	 	1997-12-18	 	S/15379/97	 	35	 		 	2001-12-26	 	T97/15379J	 	2017-12-18	 	
											
	Singapore	 	PACKS@WORK	 	A. C. Nielsen Company	 	2004-07-27	 	T04/12322E	 	09	 		 	2004-07-27	 	T04/12322E	 	2014-07-27	 	
											
	Singapore	 	SCANTRACK	 	A. C. Nielsen Company	 	2004-07-01	 	T04/10624Z	 	35	 		 	2005-03-02	 	T04/10624Z	 	2014-07-01	 	
											
	Singapore	 	SPACEMAN	 	A. C. Nielsen Company	 	1990-06-09	 	S/4222/90	 	09	 		 	1990-06-09	 	T90/04222E	 	2017-06-09	 	
											
	Singapore	 	SPACEMAN	 	A. C. Nielsen Company	 	1991-03-01	 	S/1958/91	 	42	 		 	1991-03-01	 	T91/01958H	 	2011-03-01	 	
											
	Singapore	 	TOMORROW’S
 LEADING CITIES
	 	A. C. Nielsen Company	 	2006-01-27	 	T06/01815A	 	09	 		 	2006-01-27	 	T06/01815A	 	2016-01-27	 	
											
	Singapore	 	TOMORROW’S
 LEADING CITIES
	 	A. C. Nielsen Company	 	2006-01-27	 	T06/01818F	 	35	 		 	2007-04-02	 	T06/01818F	 	2016-01-27	 	
											
	Singapore	 	WINNING
 BRANDS
	 	A. C. Nielsen Company	 	1998-10-28	 	S/10805/98	 	35	 		 	2003-01-14	 	T98/10805E	 	2018-10-28	 	Disclaims: BRANDS
											
	Singapore	 	YOUR VOICE	 	A. C. Nielsen Company	 	2004-12-08	 	T04/21573A	 	09	 		 	2004-12-08	 	T04/21573A	 	2014-12-08	 	
											
	Singapore	 	YOUR VOICE	 	A. C. Nielsen Company	 	2004-12-08	 	T04/21574Z	 	35	 		 	2005-04-25	 	T04/21574Z	 	2014-12-08	 	
											
	Singapore	 	YOUR VOICE	 	A. C. Nielsen Company	 	2004-12-08	 	T04/21575H	 	42	 		 	2007-03-21	 	T04/21575H	 	2014-12-08	 	
											
	South Africa	 	EQ	 	A. C. Nielsen Company	 	1997-10-17	 	1997/15806	 	35	 		 	2001-02-13	 	1997/15806	 	2017-10-17	 	
											
	South Africa	 	HOMEPANEL	 	A. C. Nielsen Company	 	1998-01-12	 	1998/00376	 	35	 		 	2001-09-03	 	1998/00376	 	2018-01-13	 	
											
	South Africa	 	MYSCAN	 	A. C. Nielsen Company	 	2005-12-02	 	2005/25930	 	35	 		 		 		 		 	
											
	South Africa	 	PRICEITRIGHT	 	A. C. Nielsen Company	 	2006-08-24	 	2006/20047	 	09	 		 		 		 		 	
											
	South Africa	 	PRICEITRIGHT	 	A. C. Nielsen Company	 	2006-08-24	 	2006/20048	 	35	 		 		 		 		 	
											
	South Africa	 	WINNING BRANDS	 	A. C. Nielsen Company	 	1998-03-05	 	1998/03473	 	35	 		 	2001-09-03	 	1998/03473	 	2018-03-05	 	
											
	Spain	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-07-19	 	1,512,384	 	42	 		 	1989-07-19	 	1,512,384	 	2009-07-19	 	Registration to be
Allowed to Lapse
7/19/2009
											
	Spain	 	WINNING
 BRANDS
	 	A. C. Nielsen Company	 	2000-07-25	 	2,335,078	 	35	 		 	2001-01-22	 	2,335,078	 	2010-07-25	 	
											
	Sweden	 	ACNIELSEN EQ	 	A. C. Nielsen Company	 	1997-11-28	 	1997/10695	 	35	 		 	1999-10-22	 	333,557	 	2009-10-22	 	
											
	Sweden	 	BRAND*TRACK	 	A. C. Nielsen Company	 	1996-02-05	 	1996/01748	 	35 42	 		 	1996-09-20	 	317,419	 	2016-09-20	 	
											
	Sweden	 	BRAND3	 	A. C. Nielsen Company	 	2007-04-10	 	2007/03239	 	35	 		 	2007-07-06	 	390,027	 	2017-07-06	 	
											
	Sweden	 	EUROMETER	 	A. C. Nielsen Company	 	1990-07-06	 	1990/06330	 	35	 		 	1992-03-13	 	231,410	 	2012-03-13	 	
											
	Sweden	 	MINERVA
 SNAP*SHOT
	 	A. C. Nielsen Company	 	2002-07-03	 	2002/04471	 	35 42	 		 	2002-12-20	 	359,186	 	2012-12-20	 	
											
	Sweden	 	SCANTRACK	 	A. C. Nielsen Company	 	1986-09-03	 	1986/06612	 	35	 		 	1993-08-06	 	250,642	 	2013-08-06	 	
											
	Sweden	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-04-27	 	1989/04146	 	09	 		 	1991-08-16	 	225,754	 	2011-08-16	 	
											
	Sweden	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-06-21	 	1989/05967	 	42	 		 	1991-06-07	 	223,993	 	2011-06-07	 	
											
	Switzerland	 	ACNIELSEN	 	A. C. Nielsen Company	 	1998-10-15	 	08498/1998	 	09 16 35 42	 		 	1999-05-12	 	461,244	 	2018-10-15	 	
											
	Switzerland	 	BRAND3	 	A. C. Nielsen Company	 	2007-04-11	 	53925/2007	 	35	 		 	2007-08-02	 	560,805	 	2017-04-11	 	
											
	Switzerland	 	INF*ACT	 	A. C. Nielsen Company	 	1990-01-05	 	00211/1990	 	09 16	 		 	1990-10-19	 	378,549	 	2010-01-05	 	
											
	Switzerland	 	I-SIGHT	 	A. C. Nielsen Company	 	2002-07-05	 	05938/2002	 	09 35	 		 	2002-11-26	 	505,068	 	2012-07-05	 	

  

 Page 19 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

 

																					
	Total Records: 685	 		 		 		 		 		 		 		 		 	
	 Country
	 	Mark	 	Registrant	 	Filing Date	 	Application
Number	 	International
Class	 	National
Local
Clas	 	Registration
Date	 	Registration
Number	 	Renewal
Date	 	Comments
	Switzerland	 	PATHFINDER ANALYSIS
LIBRARY	 	A. C. Nielsen Company	 	1998-10-07	 	08251/1998	 	16 35	 		 	1999-04-27	 	459,915	 	2018-10-07	 	
											
	Switzerland	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-11-15	 	08482/1989	 	09	 		 	1990-08-16	 	377,324	 	2009-11-15	 	Renewal
Authrz’d
4/30/2009
											
	Taiwan	 	ADS@WORK	 	A. C. Nielsen Company	 	2004-07-29	 	93,035,438	 	09	 		 	2005-09-01	 	1,170,631	 	2015-08-31	 	
											
	Taiwan	 	ADS@WORK	 	A. C. Nielsen Company	 	2004-07-29	 	93,035,439	 	35	 		 	2005-07-16	 	1,164,874	 	2015-07-15	 	
											
	Taiwan	 	ASSORTMAN	 	A. C. Nielsen Company	 	2007-12-05	 	96,057,424	 	09 35	 		 	2008-11-01	 	1,336,338	 	2018-10-31	 	
											
	Taiwan	 	CONCEPTS@WORK	 	A. C. Nielsen Company	 	2004-03-31	 	93,014,374	 	35	 		 	2005-01-16	 	1,137,557	 	2015-01-15	 	
											
	Taiwan	 	DELTAQUAL	 	A. C. Nielsen Company	 	2004-07-29	 	93,035,436	 	09	 		 	2005-09-01	 	1,170,630	 	2015-08-31	 	
											
	Taiwan	 	DELTAQUAL	 	A. C. Nielsen Company	 	2004-07-29	 	93,035,437	 	35	 		 	2005-07-16	 	1,164,873	 	2015-07-15	 	
											
	Taiwan	 	ENREACH	 	A. C. Nielsen Company	 	2006-07-07	 	95,035,319	 	35	 		 	2007-09-16	 	1,280,644	 	2017-09-15	 	
											
	Taiwan	 	HOMESCAN	 	A. C. Nielsen Company	 	1998-01-17	 	(87) 2805	 	35	 		 	1999-06-01	 	109,863	 	2009-05-31	 	Renewal
Authrz’d
2/02/2009
											
	Taiwan	 	MY.SPACEMAN	 	A. C. Nielsen Company	 	2008-06-04	 	97,026,481	 	09	 		 		 		 		 	Application to
be Withdrawn
											
	Taiwan	 	MYSCAN	 	A. C. Nielsen Company	 	2005-12-01	 	94,058,301	 	35	 		 	2006-09-01	 	1,226,934	 	2016-08-31	 	
											
	Taiwan	 	PACKS@WORK	 	A. C. Nielsen Company	 	2004-07-29	 	93,035,421	 	09	 		 	2005-09-01	 	1,170,629	 	2015-08-31	 	
											
	Taiwan	 	PACKS@WORK	 	A. C. Nielsen Company	 	2004-07-29	 	93,035,423	 	35	 		 	2005-07-16	 	1,164,872	 	2015-07-15	 	
											
	Taiwan	 	QUICKMERCH	 	A. C. Nielsen Company	 	1998-05-20	 	(87) 24116	 	09	 		 	2000-11-01	 	911,520	 	2010-10-31	 	
											
	Taiwan	 	SCANTRACK	 	A. C. Nielsen Company	 	1997-06-07	 	(86) 28508	 	35	 	08	 	1998-06-16	 	100,862	 	2008-06-15	 	Renewal
Authrz’d
10/29/2007
											
	Taiwan	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-09-08	 	(78) 41564	 		 	11	 	1990-11-16	 	48,665	 	2010-11-15	 	
											
	Taiwan	 	SPACEMAN	 	A. C. Nielsen Company	 	1989-06-12	 	(78) 27421	 		 	72	 	1990-09-16	 	498,712	 	2010-09-15	 	
											
	Taiwan	 	SPACEMAN
MERCHANDISING	 	A. C. Nielsen Company	 	1998-09-15	 	(87) 45774	 	09	 		 	2001-02-16	 	930,415	 	2011-02-15	 	
		 	CENTRAL	 		 		 		 		 		 		 		 		 	
											
	Taiwan	 	WHAT’S IN STORE	 	A. C. Nielsen Company	 	2004-10-28	 	93,050,257	 	35	 		 	2005-09-01	 	1,171,927	 	2015-08-31	 	
											
	Taiwan	 	WINNING BRANDS	 	A. C. Nielsen Company	 	1998-03-16	 	(87) 11636	 	35	 		 	1999-07-01	 	111,111	 	2009-06-30	 	Renewal
Authrz’d
2/02/2009
											
	Taiwan	 	YOUR VOICE A
REWARDING	 	A. C. Nielsen Company	 	2005-03-30	 	94014628	 	09 35 42	 		 	2006-08-01	 	1,222,135	 	2016-07-31	 	
		 	EXPERIENCE	 		 		 		 		 		 		 		 		 	
											
	Taiwan	 	YOUR VOICE A
REWARDING EXPERIENCE (Chinese
characters)
	 	A. C. Nielsen Company	 	2005-03-30	 	94014629	 	09 35 42	 		 	2006-08-01	 	1,222,136	 	2016-07-31	 	Disclaims
Phrase: A REWARDING
EXPERIENCE

											
	Thailand	 	ASSORTMAN	 	A. C. Nielsen Company	 	2007-12-07	 	681,372	 	09	 		 		 		 		 	
											
	Thailand	 	ASSORTMAN	 	A. C. Nielsen Company	 	2007-12-07	 	681,373	 	35	 		 		 		 		 	
											
	Thailand	 	DEEMAR	 	A. C. Nielsen Company	 	1998-07-28	 	365,699	 	35	 		 	1999-05-06	 	BOR
7907	 	2018-07-28	 	
											
	Thailand	 	DELTAQUAL	 	A. C. Nielsen Company	 	2004-08-05	 	561,260	 	09	 		 	2005-07-15	 	KOR
222,696	 	2014-08-05	 	
											
	Thailand	 	DELTAQUAL	 	A. C. Nielsen Company	 	2004-08-05	 	561,261	 	35	 		 	2005-03-23	 	BOR
25439	 	2014-08-05	 	
											
	Thailand	 	ENREACH	 	A. C. Nielsen Company	 	2006-07-12	 	631,692	 	35	 		 	2008-08-29	 	BOR
39499	 	2016-07-12	 	
											
	Thailand	 	HOMESCAN	 	A. C. Nielsen Company	 	2004-07-02	 	557,549	 	35	 		 	2005-04-07	 	BOR
25773	 	2014-07-02	 	

  

 Page 20 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

Total Records: 685 
  

																					
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National Local
Class	  	Registration
Date	  	 Registration

Number
	  	Renewal Date	  	 Comments

	 Thailand
	  	MY.SPACEMAN	  	A. C. Nielsen Company	  	2008-06-16	  	698,793	  	09	  		  		  		  		  	Application to be Withdrawn
											
	 Thailand
	  	MYSCAN	  	A. C. Nielsen Company	  	2005-12-02	  	611,675	  	35	  		  	2006-07-12	  	BOR 30564	  	2015-12-02	  	
											
	 Thailand
	  	PACKS@WORK	  	A. C. Nielsen Company	  	2004-08-05	  	561,262	  	09	  		  	2005-11-30	  	KOR 230,975	  	2014-08-05	  	
											
	 Thailand
	  	PACKS@WORK	  	A. C. Nielsen Company	  	2004-08-05	  	561,263	  	35	  		  	2005-05-12	  	BOR 26251	  	2014-08-05	  	Disclaims: “@”
											
	 Thailand
	  	PRICEITRIGHT	  	A. C. Nielsen Company	  	2006-09-05	  	637,945	  	09	  		  	2007-12-06	  	KOR 272,206	  	2016-09-05	  	
											
	 Thailand
	  	PRICEITRIGHT	  	A. C. Nielsen Company	  	2006-09-05	  	637,946	  	35	  		  	2007-05-24	  	BOR 33641	  	2016-09-05	  	
											
	 Thailand
	  	SCANTRACK	  	A. C. Nielsen Company	  	2004-07-02	  	557,550	  	35	  		  	2005-04-07	  	BOR 25774	  	2014-07-02	  	
											
	 Thailand
	  	SPACEMAN	  	A. C. Nielsen Company	  	1990-07-23	  	204,770	  	09	  		  	1990-07-23	  	KOR 122,383	  	2010-07-22	  	
											
	 Thailand
	  	SPACEMAN	  	A. C. Nielsen Company	  	1990-07-23	  	204,771	  	16	  		  	1990-07-23	  	KOR 121,941	  	2010-07-22	  	
											
	 Thailand
	  	SPACEMAN/LIVE	  	A. C. Nielsen Company	  	1990-07-23	  	204,772	  	09	  		  	1990-07-23	  	KOR 122,416	  	2010-07-22	  	
											
	 Thailand
	  	SPACEMAN/LIVE	  	A. C. Nielsen Company	  	1990-07-23	  	204,773	  	16	  		  	1990-07-23	  	KOR 121,940	  	2010-07-22	  	
											
	 Thailand
	  	WHAT’S IN STORE	  	A. C. Nielsen Company	  	2004-10-28	  	570,484	  	35	  		  	2005-07-01	  	BOR 26812	  	2014-10-28	  	Disclaims: STORE
											
	 Thailand
	  	WINNING BRANDS	  	A. C. Nielsen Company	  	1998-07-28	  	365,694	  	35	  		  	1999-07-07	  	BOR 8264	  	2008-07-28	  	Disclaims: BRANDS
											
	 Thailand
	  	YOUR VOICE	  	A. C. Nielsen Company	  	2006-12-20	  	648,394	  	09	  		  	2008-06-10	  	KOR 281432	  	2016-12-20	  	
											
	 Thailand
	  	YOUR VOICE	  	A. C. Nielsen Company	  	2006-12-20	  	648,395	  	35	  		  	2008-01-08	  	BOR 36757	  	2016-12-20	  	
											
	 Thailand
	  	YOUR VOICE	  	A. C. Nielsen Company	  	2006-12-20	  	648,396	  	42	  		  	2007-12-06	  	BOR 36277	  	2016-12-20	  	
											
	 Turkey
	  	EQ	  	A. C. Nielsen Company	  	1997-10-22	  	65,314/97	  	35	  		  	1997-10-22	  	193,435	  	2017-10-22	  	
											
	 Turkey
	  	I-SIGHT	  	A. C. Nielsen Company	  	2002-07-01	  	70,564	  	09 35	  		  	2002-07-01	  	2002/16082	  	2012-07-01	  	
											
	 Turkey
	  	MY.SPACEMAN	  	A. C. Nielsen Company	  	2008-06-06	  	2008/34168	  	09 38	  		  		  		  		  	Application to be Withdrawn
											
	 Turkey
	  	RIPPLEEFFECT	  	A. C. Nielsen Company	  	2007-08-10	  	2007-42888	  	09 35 42	  		  	2008-06-18	  	2007-42888	  	2017-08-10	  	
											
	 Turkey
	  	WINNING BRANDS	  	A. C. Nielsen Company	  	1998-05-06	  	26,139	  	35	  		  	1998-05-06	  	201,421	  	2018-05-06	  	
											
	 Ukraine
	  	MY.SPACEMAN	  	A. C. Nielsen Company	  	2008-06-12	  	M
2008 12077	  	09 38	  		  		  		  		  	Application to be Withdrawn
											
	 United Kingdom
	  	BAR*TRACK	  	A. C. Nielsen Company	  	2002-11-29	  	2,317,201	  	35	  		  	2004-06-25	  	2,317,201	  	2012-11-29	  	
											
	 United Kingdom
	  	BRAND3	  	A. C. Nielsen Company	  	2007-04-12	  	2,452,337	  	35	  		  	2007-09-07	  	2,452,337	  	2017-04-12	  	
											
	 United Kingdom
	  	INF*ACT	  	A. C. Nielsen Company	  	1993-07-14	  	1,541,701	  	09	  		  	1994-11-25	  	1,541,701	  	2010-07-14	  	Disclaims: * (asterisk) and INF
											
	 United Kingdom
	  	PUB*TRACK	  	A. C. Nielsen Company	  	1999-12-23	  	2,218,237	  	35	  		  	2000-06-09	  	2,218,237	  	2009-12-23	  	
											
	 United Kingdom
	  	SCAN*PRO	  	A. C. Nielsen Company	  	1996-07-04	  	2,104,396	  	35	  		  	1998-03-06	  	2,104,396	  	2016-07-04	  	
											
	 United States
	  	INF*ACT	  	A. C. Nielsen Company	  	1970-03-25	  	72/354,994	  	42	  		  	1971-06-08	  	90,914,536	  	2011-06-08	  	
											
	 United States
	  	SPACEMAN	  	A. C. Nielsen Company	  	1982-08-13	  	379,792	  	09	  		  	1986-01-28	  	1,380,148	  	2006-01-28	  	
											
	 Uruguay
	  	CATAGORY STORE	  	A. C. Nielsen Company	  	2001-05-03	  	331,117	  	09	  		  	2001-10-12	  	331,117	  	2011-10-12	  	
											
	 Uruguay
	  	CATEGORY STORE	  	A. C. Nielsen Company	  	2002-09-09	  	339,251	  	09	  		  	2003-05-29	  	339,251	  	2012-09-09	  	
											
	 Uruguay
	  	INF*ACT	  	A. C. Nielsen Company	  	2001-04-06	  	330,611	  	09	  		  	2002-01-09	  	330,611	  	2012-01-09	  	
											
	 Uruguay
	  	MY.SPACEMAN	  	A. C. Nielsen Company	  	2008-06-09	  	392,859	  	09	  		  		  		  		  	Application to be Withdrawn

  

 Page 21 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

Total Records: 685 
  

																					
	 Country
	  	Mark	 	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal Date	  	Comments
	Uruguay	  	NITE	 	A. C. Nielsen Company	  	2001-04-17	  	330,776	  	09	  		  	2001-09-25	  	330,776	  	2011-09-25	  	
											
	Uruguay	  	NRI	 	A. C. Nielsen Company	  	2001-04-06	  	330,610	  	35	  		  	2001-09-19	  	330,610	  	2011-09-19	  	
											
	Uruguay	  	PRICE TRACK	 	A. C. Nielsen Company	  	2001-04-06	  	330,612	  	35	  		  	2002-08-09	  	330,612	  	2012-08-09	  	
											
	Uruguay	  	SCANTRACK	 	A. C. Nielsen Company	  	2001-04-06	  	330,613	  	35	  		  	2001-09-19	  	330,613	  	2011-09-19	  	
											
	Uruguay	  	SPACEMAN	 	A. C. Nielsen Company	  	1992-01-27	  	251,010	  	09 42	  		  	1992-05-08	  	340,656	  	2012-05-08	  	
											
	Uruguay	  	SPACEMAN/LIVE	 	A. C. Nielsen Company	  	1992-01-27	  	251,009	  	09	  		  	1992-05-08	  	340,655	  	2012-05-08	  	
											
	Uruguay	  	STORE TRACK	 	A. C. Nielsen Company	  	2001-04-06	  	330,614	  	35	  		  	2002-08-09	  	330,614	  	2012-08-09	  	
											
	Uruguay	  	STORE TRACK
EVALUATOR	 	A. C. Nielsen Company	  	2003-11-10	  	351,083	  	35	  		  	2004-09-06	  	351,083	  	2014-09-06	  	
											
	Uruguay	  	TOTAL STORE
VISION COMPLETA
DE SU NEGOCIO
Design (Landscape)	 	A. C. Nielsen Company	  	2003-12-08	  	351,651	  	35	  		  	2004-09-06	  	351,651	  	2014-09-06	  	
											
	Uruguay	  	TOTAL STORE
VISION COMPLETA
DE SU NEGOCIO
Design (Portrait)	 	A. C. Nielsen Company	  	2003-12-04	  	351,607	  	35	  		  	2004-09-06	  	351,607	  	2014-09-06	  	
											
	Uruguay	  	VENICE	 	A. C. Nielsen Company	  	1992-01-27	  	251,011	  	09	  		  	1992-05-08	  	340,657	  	2012-05-08	  	
											
	Uruguay	  	WEB EXPRESS and
Design	 	A. C. Nielsen Company	  	2004-05-24	  	354,798	  	35	  		  	2004-11-29	  	354,798	  	2014-11-29	  	
											
	Venezuela	  	EQ	 	A. C. Nielsen Company	  	1998-01-26	  	1143-1998	  	35	  		  	1999-02-26	  	S009493	  	2009-02-26	  	Renewal Authrz’d
12/01/2008
											
	Venezuela	  	HOMESCAN	 	A. C. Nielsen Company	  	2006-07-03	  	14295-2006	  	35	  		  		  		  	2016-09-13	  	Registration granted
3/30/2007 - waiting
for receipt of reg
cert - PTO
significantly
backlogged
											
	Venezuela	  	MY.SPACEMAN	 	A. C. Nielsen Company	  	2008-07-28	  	14514-2008	  	09	  		  		  		  		  	Application to be
Withdrawn
											
	Venezuela	  	MYSCAN	 	A. C. Nielsen Company	  	2005-12-09	  	27507-2005	  	35	  		  		  		  		  	
											
	Venezuela	  	SCANTRACK	 	A. C. Nielsen Company	  	1986-09-16	  	12,660	  	16	  	38	  	1989-02-20	  	137,213	  	2004-02-20	  	Renewal appl filed
02/05/2004;
Venezuelan PTO
taking long time to
record and report
renewals
											
	Venezuela	  	SPACEMAN	 	A. C. Nielsen Company	  	2008-07-28	  	14516-2008	  	09	  		  		  		  		  	
											
	Venezuela	  	WINNING BRANDS	 	A. C. Nielsen Company	  	1998-03-12	  	4322-1998	  	35	  		  	1999-02-26	  	S009635	  	2009-02-26	  	Renewal Authrz’d
											
	Vietnam	  	ADS@WORK	 	A. C. Nielsen Company	  	2004-11-17	  	4-2004-12773	  	09 35	  		  	2006-10-11	  	75,982	  	2014-11-17	  	
											
	Vietnam	  	ASSORTMAN	 	A. C. Nielsen Company	  	2007-11-30	  	4-2007-24574	  	09 35	  		  	2009-02-11	  	119,273	  	2017-11-30	  	
											
	Vietnam	  	CONCEPTS@WORK	 	A. C. Nielsen Company	  	2004-04-16	  	4-2004-03508	  	35	  		  	2005-11-22	  	68,245	  	2014-04-16	  	
											
	Vietnam	  	DELTAQUAL	 	A. C. Nielsen Company	  	2004-08-26	  	4-2004-08719	  	09 35	  		  	2006-03-15	  	70,637	  	2014-08-25	  	
											
	Vietnam	  	ENREACH	 	A. C. Nielsen Company	  	2006-07-26	  	4-2006-12000	  	35	  		  	2008-03-07	  	97,195	  	2016-07-26	  	
											
	Vietnam	  	EQ	 	A. C. Nielsen Company	  	1997-12-11	  	36,727	  	35	  		  	1999-07-08	  	31,433	  	2017-12-11	  	

  

 Page 22 of 102 

 Active Global Trademarks Owned by A. C. NIELSEN COMPANY, LLC 

Note: Includes Trademarks held by A. C. Nielsen Company; Recordation of change to A. C. Nielsen Company, LLC in process 

Total Records: 685 

																					
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Vietnam	  	HOMEPANEL	  	A. C.
Nielsen
Company	  	2004-08-02	  	4-2004-07699	  	35	  		  	2005-12-09	  	68,673	  	2014-08-02	  	
											
	Vietnam	  	HOMESCAN	  	A. C.
Nielsen
Company	  	2004-08-02	  	4-2004-07697	  	35	  		  	2005-12-09	  	68,671	  	2014-08-02	  	
											
	Vietnam	  	MY.SPACEMAN	  	A. C.
Nielsen
Company	  	2008-06-03	  	4-2008-11715	  	09	  		  		  		  		  	Application to be
Withdrawn
											
	Vietnam	  	MYSCAN	  	A. C.
Nielsen
Company	  	2005-12-09	  	4-2005-16764	  	35	  		  	2008-02-05	  	95,719	  	2015-12-09	  	
											
	Vietnam	  	PACKS@WORK	  	A. C.
Nielsen
Company	  	2004-08-25	  	4-2004-08718	  	09 35	  		  	2006-01-19	  	69,720	  	2014-08-25	  	
											
	Vietnam	  	SCANTRACK	  	A. C.
Nielsen
Company	  	2004-08-02	  	4-2004-07698	  	35	  		  	2005-12-09	  	68,672	  	2014-08-02	  	
											
	Vietnam	  	SPACEMAN	  	A. C.
Nielsen
Company	  	1998-08-26	  	39,337	  	09	  		  	1999-12-27	  	32,975	  	2018-08-26	  	
											
	Vietnam	  	WINNING
BRANDS	  	A. C.
Nielsen
Company	  	1998-04-24	  	38,170	  	35	  		  	1999-07-22	  	31,560	  	2008-04-24	  	Renewal Authrz’d
10/29/2007;
Disclaims:
BRANDS
											
	Vietnam	  	YOUR VOICE A
REWARDING EXPERIENCE
and Design
	  	A. C.
Nielsen
Company	  	2008-05-16	  	4-2008-10363	  	09 35 42	  		  		  		  		  	

  

 Page 23 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Argentina	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-21	  	2,230,026	  	09	  		  	2001-08-21	  	1,807,455	  	2010-10-18	  	
											
	Argentina	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-21	  	2,230,027	  	16	  		  	2001-08-21	  	1,807,456	  	2010-10-18	  	
											
	Argentina	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-21	  	2,230,028	  	35	  		  	2001-08-21	  	1,807,457	  	2010-10-18	  	
											
	Argentina	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-21	  	2,230,029	  	42	  		  	2001-08-21	  	1,807,458	  	2010-10-18	  	
											
	Argentina	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2004-10-04	  	2,545,558	  	35	  		  	2006-05-03	  	2,082,637	  	2016-05-03	  	
											
	Argentina	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2004-10-04	  	2,545,559	  	42	  		  	2006-05-04	  	2,083,142	  	2016-05-04	  	
											
	Argentina	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-21	  	2,230,030	  	09	  		  	2001-08-21	  	1,807,459	  	2010-10-18	  	
											
	Argentina	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-21	  	2,230,031	  	16	  		  	2001-08-21	  	1,807,460	  	2010-10-18	  	
											
	Argentina	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-21	  	2,230,032	  	35	  		  	2001-08-21	  	1,807,461	  	2010-10-18	  	
											
	Argentina	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-21	  	2,230,033	  	42	  		  	2001-08-21	  	1,807,462	  	2010-10-18	  	
											
	Argentina	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-01	  	2,692,553	  	09	  		  	2007-10-25	  	2,190,404	  	2017-10-25	  	
											
	Argentina	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-01	  	2,692,554	  	35	  		  	2007-10-25	  	2,190,403	  	2017-10-25	  	
											
	Argentina	  	ACNIELSEN SELECT	  	CZT/ACN Trademarks,
L.L.C.	  	1999-11-05	  	2,250,564	  	35	  		  	2001-06-01	  	1,832,027	  	2011-06-01	  	
											
	Argentina	  	ACNIELSEN TENDENCIAS	  	CZT/ACN Trademarks,
L.L.C.	  	1999-06-11	  	2,223,902	  	09	  		  	2000-08-29	  	1,803,338	  	2010-08-29	  	
											
	Argentina	  	ACNIELSEN TENDENCIAS	  	CZT/ACN Trademarks,
L.L.C.	  	1999-06-11	  	2,223,903	  	16	  		  	2000-08-29	  	1,803,339	  	2010-08-29	  	
											
	Argentina	  	ACNIELSEN TRENDS	  	CZT/ACN Trademarks,
L.L.C.	  	1999-06-11	  	2,223,900	  	09	  		  	2000-08-29	  	1,803,336	  	2010-08-29	  	
											
	Argentina	  	ACNIELSEN TRENDS	  	CZT/ACN Trademarks,
L.L.C.	  	1999-06-11	  	2,223,901	  	16	  		  	2000-08-29	  	1,803,337	  	2010-08-29	  	
											
	Argentina	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-17	  	2,375,620	  	09	  		  	2005-12-12	  	2,057,823	  	2015-12-12	  	
											
	Argentina	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-17	  	2,375,621	  	16	  		  	2003-04-13	  	1,921,981	  	2013-04-13	  	
											
	Argentina	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-17	  	2,375,622	  	35	  		  	2003-04-14	  	1,921,982	  	2013-04-14	  	
											
	Argentina	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-13	  	2,728,661	  	09	  		  	2008-03-17	  	2,219,470	  	2018-03-17	  	
											
	Argentina	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1990-12-20	  	1,784,404	  	16	  		  	1994-03-31	  	1,509,672	  	2014-03-31	  	

  

 Page 24 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	 Total Records: 915
	  		  		  		  		  		  		  		  		  	
	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Argentina
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1990-12-20	  	1,784,405	  	35	  		  	1994-05-31	  	1,521,010	  	2004-05-31	  	Renewal Appl No.
2,505,335 Filed
4/01/2004 - per
LCnsl, PTO has not
yet released renewal
confirmation
											
	 Argentina
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-13	  	2,728,664	  	42	  		  	2008-02-08	  	2,213,516	  	2018-02-08	  	
											
	 Argentina
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
 L.L.C.
	  	2007-02-05	  	2,727,248	  	09	  		  	2008-01-30	  	2,212,197	  	2018-01-30	  	
											
	 Argentina
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
 L.L.C.
	  	2007-02-05	  	2,727,249	  	35	  		  	2008-01-30	  	2,212,198	  	2018-01-30	  	
											
	 Argentina
	  	nielsen Logo	  	CZT/ACN Trademarks,
 L.L.C.
	  	2007-02-13	  	2,728,665	  	09	  		  	2008-04-24	  	2,228,024	  	2018-04-24	  	
											
	 Argentina
	  	nielsen Logo	  	CZT/ACN Trademarks,
 L.L.C.
	  	2007-02-13	  	2,728,666	  	16	  		  	2008-02-08	  	2,213,517	  	2018-02-08	  	
											
	 Argentina
	  	nielsen Logo	  	CZT/ACN Trademarks,
 L.L.C.
	  	2007-02-13	  	2,728,667	  	35	  		  	2008-02-08	  	2,213,518	  	2018-02-08	  	
											
	 Argentina
	  	nielsen Logo	  	CZT/ACN Trademarks,
 L.L.C.
	  	2007-02-13	  	2,728,668	  	42	  		  	2008-02-08	  	2,213,519	  	2018-02-08	  	
											
	 Australia
	  	ACNIELSEN	  	CZT/ACN Trademarks,
 L.L.C.
	  	1998-10-08	  	775,224	  	09 16 35 42	  		  	2000-12-06	  	775,224	  	2018-10-08	  	
											
	 Australia
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
 L.L.C.
	  	2000-05-15	  	835,264	  	09 35 42	  		  	2001-11-22	  	835,264	  	2010-05-15	  	
											
	 Australia
	  	ACNIELSEN
 CONVERT
	  	CZT/ACN Trademarks,
 L.L.C.
	  	2005-10-26	  	1,082,361	  	09 35	  		  	2006-06-19	  	1,082,361	  	2015-10-26	  	
											
	 Australia
	  	ACNIELSEN
I-SCAN	  	CZT/ACN Trademarks,
 L.L.C.
	  	2003-09-30	  	972,252	  	35	  		  	2004-06-16	  	972,252	  	2013-09-30	  	
											
	 Australia
	  	ACNIELSEN
MAILTRACK	  	CZT/ACN Trademarks,
 L.L.C.
	  	2001-04-20	  	873,228	  	35	  		  	2002-02-26	  	873,228	  	2011-04-20	  	
											
	 Australia
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
 L.L.C.
	  	2002-05-14	  	912,912	  	09 16 35	  		  	2003-03-24	  	912,912	  	2012-05-24	  	
											
	 Australia
	  	NIELSEN	  	CZT/ACN Trademarks,
 L.L.C.
	  	1980-05-06	  	345,839	  	35	  		  	1980-05-06	  	B345,839	  	2011-05-06	  	
											
	 Australia
	  	NIELSEN	  	CZT/ACN Trademarks,
 L.L.C.
	  	2007-02-08	  	1,159,939	  	35	  		  	2009-02-04	  	1,159,939	  	2017-02-08	  	
											
	 Australia
	  	NIELSEN	  	CZT/ACN Trademarks,
 L.L.C.
	  	1980-05-06	  	345,841	  	42	  		  	1980-05-06	  	B345,841	  	2011-05-06	  	
											
	 Australia
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
 L.L.C.
	  	2007-02-06	  	1,159,534	  	09 35 38	  		  	2007-12-21	  	1,159,534	  	2017-02-06	  	
											
	 Australia
	  	nielsen Logo	  	CZT/ACN Trademarks,
 L.L.C.
	  	2007-02-08	  	1,159,943	  	09 16 35 38	  		  	2008-06-04	  	1,159,943	  	2017-02-08	  	
											
	 Australia
	  	NIELSEN
OUTDOOR	  	CZT/ACN Trademarks,
 L.L.C.
	  	2005-07-29	  	1,067,501	  	09 35	  		  	2006-07-11	  	1,067,501	  	2015-07-29	  	
											
	 Austria
	  	NIELSEN	  	CZT/ACN Trademarks,
 L.L.C.
	  	1988-10-24	  	AM 4808/1988	  	35	  		  	1991-01-31	  	134,440	  	2010-01-31	  	

  

 Page 25 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  		  		  		  		  		  		  		  		  	
											
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Austria
	  	NIELSEN EQ	  	CZT/ACN Trademarks,
L.L.C.	  	2007-12-28	  	AM 8896/2007	  	35	  		  	2008-05-29	  	245,195	  	2018-05-31	  	
											
	 Azerbaijan
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-01	  	AZ 99.4247	  	09 16 35 42	  		  	2000-03-10	  	AZ 2000
0295	  	2018-12-01	  	
											
	 Azerbaijan
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-17	  	AZ-2002/0175	  	09 16 35	  		  	2003-07-30	  	AZ 2003
0741	  	2012-05-17	  	
											
	 Azerbaijan
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-04-19	  	2005 0443	  	09 16 35 42	  		  	2006-06-19	  	2006
0435	  	2015-04-19	  	
											
	 Azerbaijan
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-30	  	2007-0362	  	09 35	  		  		  		  		  	
											
	 Azerbaijan
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	2007 0233	  	09 16 35 42	  		  		  		  		  	
											
	 Bahrain
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2008-05-28	  	66963	  	09	  		  		  		  		  	
											
	 Bahrain
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2008-05-28	  	66962	  	35	  		  		  		  		  	
											
	 Bangladesh
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-01-30	  	89,831	  	09	  		  		  		  		  	
											
	 Bangladesh
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-01-30	  	89,830	  	16	  		  		  		  		  	
											
	 Bangladesh
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-20	  	104,625	  	09	  		  		  		  		  	
											
	 Bangladesh
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-20	  	104,624	  	16	  		  		  		  		  	
											
	 Bangladesh
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2008-05-21	  	114,998	  	35	  		  		  		  		  	
											
	 Bangladesh
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2008-07-15	  	114,997	  	42	  		  		  		  		  	
											
	 Belarus
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-11-26	  	BY-1998-1901	  	09 16 35 42	  		  	2001-03-29	  	13527	  	2018-11-26	  	
											
	 Belarus
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-14	  	2006-2567	  	09 35	  		  		  		  		  	
											
	 Belarus
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-18	  	BY-2002-10000	  	09 16 35	  		  	2004-08-27	  	19745	  	2012-05-18	  	
											
	 Belarus
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-16	  	2007-0556	  	09 35	  		  		  		  		  	
											
	 Belarus
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-30	  	2007-1145	  	09 16 35 42	  		  		  		  		  	
											
	 Benelux
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1987-01-06	  	691,177	  	35	  		  	1987-01-06	  	150,689	  	2010-01-06	  	
											
	 Bolivia
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-07-31	  	SM-2773	  	09	  		  	2007-10-19	  	111286-C	  	2017-10-19	  	
											
	 Bolivia
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-07-31	  	SM-2774	  	35	  		  	2007-10-19	  	111288-C	  	2017-10-19	  	
											
	 Bolivia
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-14	  	SM-1603	  	09	  		  	2004-08-30	  	95849-C	  	2014-08-30	  	

  

 Page 26 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  		  		  		  		  		  		  		  		  	
											
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Bolivia
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-14	  	SM-1601	  	16	  		  	2007-03-01	  	107739-C	  	2017-03-01	  	
											
	 Bolivia
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-14	  	SM-1602	  	35	  		  	2004-09-01	  	96097-C	  	2014-09-01	  	
											
	 Bolivia
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-13	  	07000508	  	09	  		  	2007-10-16	  	111176-C	  	2017-10-16	  	
											
	 Bolivia
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-13	  	07000509	  	35	  		  	2007-10-16	  	111177-C	  	2017-10-16	  	
											
	 Bolivia
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-05-18	  	SM-1799	  	09	  		  		  		  		  	
											
	 Bolivia
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-05-18	  	SM-1800	  	16	  		  	2008-03-07	  	112522-C	  	2018-03-07	  	
											
	 Bolivia
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-05-18	  	SM-1801	  	35	  		  	2008-03-07	  	112520-C	  	2018-03-07	  	
											
	 Bolivia
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-05-18	  	SM-1802	  	42	  		  	2008-03-07	  	112521-C	  	2018-03-07	  	
											
	 Brazil
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-12-10	  	822,267,730	  	09	  		  	2004-09-21	  	822,267,730	  	2014-09-21	  	
											
	 Brazil
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-12-10	  	822,267,748	  	16	  		  	2004-09-21	  	822,267,748	  	2014-09-21	  	
											
	 Brazil
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-12-10	  	822,267,756	  	35	  		  	2004-09-21	  	822,267,756	  	2014-09-21	  	
											
	 Brazil
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-12-10	  	822,267,756	  	42	  		  	2004-09-21	  	200,049,550	  	2014-09-21	  	
											
	 Brazil
	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-12-10	  	822,267,780	  	09	  		  	2005-05-24	  	822,267,780	  	2015-05-24	  	
											
	 Brazil
	  	ACNIELSEN and Globe
 Design
	  	CZT/ACN Trademarks,
L.L.C.	  	1999-12-10	  	822,267,799	  	16	  		  	2005-05-24	  	822,267,799	  	2015-05-24	  	
											
	 Brazil
	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-12-10	  	822,267,772	  	35 42	  	40.20 40.36	  	2006-12-19	  	822,267,772	  	2016-12-19	  	
											
	 Brazil
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2000-06-08	  	822,788,322	  	35	  		  		  		  		  	Appl to be allowed
to run its course
w/o intervention -
will not respond to
any Office Action
											
	 Brazil
	  	ACNIELSEN.CBPA	  	CZT/ACN Trademarks,
L.L.C.	  	1999-12-10	  	822,267,764	  	35	  		  	2004-09-21	  	822,267,764	  	2014-09-21	  	
											
	 Brazil
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-08	  	829,037,381	  	09	  		  		  		  		  	
											
	 Brazil
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-08	  	829,037,373	  	16	  		  		  		  		  	
											
	 Brazil
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-08	  	829,037,357	  	35	  		  		  		  		  	
											
	 Brazil
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1971-12-22	  	710,220,529	  	35	  	40.36	  	1983-10-04	  	710,220,529	  	2013-10-04	  	

  

 Page 27 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 
											
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Brazil
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-08	  	829,037,365	  	42	  		  		  		  		  	
											
	 Brazil
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-09	  	828,998,140	  	09	  		  		  		  		  	
											
	 Brazil
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-09	  	828,998,108	  	35	  		  		  		  		  	
											
	 Brazil
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-08	  	829,037,330	  	09	  		  		  		  		  	
											
	 Brazil
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-08	  	829,037,349	  	16	  		  		  		  		  	
											
	 Brazil
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-08	  	829,037,322	  	35	  		  		  		  		  	
											
	 Brazil
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-08	  	829,037,314	  	42	  		  		  		  		  	
											
	 Brazil
	  	NIELSEN ONLINE	  	CZT/ACN Trademarks,
L.L.C.	  	2008-08-08	  	829,915,478	  	09	  	09.40/55	  		  		  		  	
											
	 Brazil
	  	NIELSEN ONLINE	  	CZT/ACN Trademarks,
L.L.C.	  	2008-08-08	  	829,915,451	  	35	  	38.10/40.15/32
/34/36	  		  		  		  	
											
	 Brazil
	  	NIELSEN ONLINE	  	CZT/ACN Trademarks,
L.L.C.	  	2008-09-11	  	829,957,464	  	38	  	38.10	  		  		  		  	
											
	 Bulgaria
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-16	  	59,468	  	09 16 35	  		  	2004-04-27	  	47,772	  	2012-05-16	  	
											
	 Bulgaria
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-28	  	72,843	  	09 16 35 42	  		  	2006-05-23	  	54,960	  	2014-07-28	  	
											
	 Canada
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2000-08-02	  	1,069,657	  		  		  	2002-06-06	  	TMA 563,133	  	2017-06-06	  	
											
	 Canada
	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2001-05-02	  	1,101,998	  		  		  	2002-11-25	  	TMA 571,222	  	2017-11-25	  	Disclaims:
ADVISOR
											
	 Canada
	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	2000-08-02	  	1,069,656	  		  		  	2002-06-28	  	TMA 564,146	  	2017-06-28	  	
											
	 Canada
	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2000-05-12	  	1,058,739	  		  		  	2003-12-12	  	TMA 597,329	  	2018-12-12	  	
											
	 Canada
	  	ACNIELSEN
KNOWLEDGEWORKS	  	CZT/ACN Trademarks,
L.L.C.	  	2000-10-30	  	1,080,674	  		  		  	2002-10-25	  	TMA 569,604	  	2017-10-25	  	
											
	 Canada
	  	KNOWLEDGEWORKS	  	CZT/ACN Trademarks,
L.L.C.	  	2000-10-30	  	1,080,673	  		  		  	2002-10-25	  	TMA 569,603	  	2017-10-25	  	
											
	 Canada
	  	MARKET TRACK	  	CZT/ACN Trademarks,
L.L.C.	  	1989-07-26	  	637,122	  		  		  	1990-09-14	  	TMA 373,464	  	2020-09-14	  	Disclaims:
MARKET
											
	 Canada
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-14	  	1,140,831	  		  		  	2005-11-24	  	TMA 653,400	  	2020-11-24	  	
											
	 Canada
	  	NDI	  	CZT/ACN Trademarks,
L.L.C.	  	1954-09-03	  	226,572	  		  		  	1955-03-04	  	100,278	  	2015-03-04	  	
											
	 Canada
	  	NFI	  	CZT/ACN Trademarks,
L.L.C.	  	1954-09-03	  	226,575	  		  		  	1955-03-04	  	100,279	  	2015-03-04	  	
											
	 Canada
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1954-09-03	  	226,571	  		  		  	1955-05-13	  	100,657	  	2015-05-13	  	

  

 Page 28 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  		  		  		  		  		  		  		  		  	
											
	 Country
	  	 Mark
	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Canada	  	NIELSEN (Filed as ITU)	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-27	  	1,337,149	  		  		  		  		  		  	
											
	Canada	  	NIELSEN ANSWERS (Filed as ITU)	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-02	  	1,333,915	  		  		  		  		  		  	
											
	Canada	  	NIELSEN CLEAR DECISIONS (Filed as ITU)	  	CZT/ACN Trademarks,
L.L.C.	  	2008-05-15	  	1,395,760	  		  		  		  		  		  	
											
	Canada	  	NIELSEN CONFECTIONERY TOBACCO INDEX	  	CZT/ACN Trademarks,
L.L.C.	  	1980-09-22	  	459,014	  		  		  	1981-10-16	  	263,214	  	2011-10-16	  	Disclaims:
CONFECTIONERY/T
OBACCO INDEX
											
	Canada	  	NIELSEN ELECTRONIC REPORT BOOK	  	CZT/ACN Trademarks,
L.L.C.	  	1980-09-22	  	459,018	  		  		  	1981-10-16	  	263,082	  	2011-10-16	  	Disclaims:
ELECTRONIC
REPORT BOOK
											
	Canada	  	nielsen Logo (Filed as ITU)	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-27	  	1,337,151	  		  		  		  		  		  	
											
	Canada	  	NIELSEN MARKETTRACK	  	CZT/ACN Trademarks,
L.L.C.	  	2007-12-21	  	1,377,130	  		  		  	2008-12-11	  	TMA 730,731	  	2023-12-11	  	
											
	Canada	  	NIELSEN MEDIA RESEARCH	  	CZT/ACN Trademarks,
L.L.C.	  	1997-05-05	  	844,176	  		  		  	2001-12-03	  	554,851	  	2016-12-03	  	Disclaims: MEDIA
RESEARCH
											
	Canada	  	NIELSEN PRICE AND PROMOTION SERVICE	  	CZT/ACN Trademarks,
L.L.C.	  	1980-09-22	  	459,019	  		  		  	1984-06-22	  	292,124	  	2014-06-22	  	Disclaims: PRICE
& PROMOTION
SERVICE
											
	Chile	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-15	  	435,418	  	09 16	  		  	1999-07-19	  	544,769	  	2009-07-19	  	Renewal Authrz’d
4/30/2009
											
	Chile	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-15	  	435,419	  	35 42	  		  	1999-07-19	  	544,770	  	2009-07-19	  	Renewal Authrz’d
4/30/2009
											
	Chile	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2004-10-08	  	662,297	  	35 42	  		  	2005-06-07	  	727,170	  	2015-06-07	  	
											
	Chile	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-15	  	435,420	  	09 16	  		  	1999-07-19	  	544,771	  	2009-07-19	  	Registration to be
Allowed to Lapse
7/19/2009
											
	Chile	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-15	  	435,421	  	35 42	  		  	1999-07-19	  	544,772	  	2009-07-19	  	Registration to be
Allowed to Lapse
7/19/2009
											
	Chile	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-24	  	568,635	  	09 16	  		  	2003-03-24	  	660,960	  	2013-03-24	  	
											
	Chile	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-24	  	568,636	  	35	  		  	2003-03-24	  	660,961	  	2013-03-24	  	
											
	Chile	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	762,849	  	09 16	  		  	2007-10-05	  	798,086	  	2017-10-05	  	
											
	Chile	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  		  	186,364	  	35	  		  	1991-09-06	  	611,736	  	2011-12-05	  	
											
	Chile	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	762,850	  	35 42	  		  	2007-10-05	  	798,146	  	2017-10-05	  	
											
	Chile	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  		  	192,617	  	42	  		  	1992-01-08	  	624,179	  	2012-03-08	  	
											
	Chile	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-05-02	  	772,049	  	09	  		  	2008-08-26	  	825,594	  	2018-08-26	  	

  

 Page 29 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  		  		  		  		  		  		  		  		  	
											
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Chile
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-05-02	  	772,050	  	35	  		  	2008-05-28	  	817,751	  	2018-05-28	  	
											
	 Chile
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	762,851	  	09 16	  		  	2007-10-05	  	798,147	  	2017-10-05	  	
											
	 Chile
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	762,852	  	35 42	  		  	2007-10-05	  	798,148	  	2017-10-05	  	
											
	 China
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-11	  	98/001-39865	  	09	  		  	2000-05-21	  	1,399,517	  	2010-05-20	  	
											
	 China
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-11	  	98/001-39866	  	16	  		  	2000-03-28	  	1,377,952	  	2010-03-27	  	
											
	 China
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-01-24	  	3,078,515	  	35	  		  	2004-02-14	  	3,078,515	  	2014-02-13	  	
											
	 China
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-11	  	98/001-39867	  	35	  		  	2000-04-28	  	1,391,609	  	2010-04-27	  	
											
	 China
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-11	  	98/001-39850	  	42	  		  	2000-04-28	  	1,391,709	  	2010-04-27	  	
											
	 China
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-11	  	98/001-39861	  	09	  		  	2000-05-21	  	1,399,519	  	2010-05-20	  	
											
	 China
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-11	  	98/001-39862	  	16	  		  	2000-03-28	  	1,377,953	  	2010-03-27	  	
											
	 China
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-11	  	98/001-39863	  	35	  		  	2000-04-28	  	1,391,610	  	2010-04-27	  	
											
	 China
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-11	  	98/001-39864	  	42	  		  	2000-04-28	  	1,391,711	  	2010-04-27	  	
											
	 China
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2000-06-19	  	2000-087348	  	35	  		  	2001-10-21	  	1,655,808	  	2011-10-21	  	
											
	 China
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2000-06-19	  	2000-087354	  	42	  		  	2001-12-14	  	1,683,901	  	2011-12-14	  	
											
	 China
	  	ACNIELSEN
EQ	  	CZT/ACN Trademarks,
L.L.C.	  	1998-10-27	  	98/001-21158	  	35	  		  	2000-03-21	  	1,377,424	  	2010-03-21	  	
											
	 China
	  	ACNIELSEN
I-SCAN	  	CZT/ACN Trademarks,
L.L.C.	  	2003-09-29	  	3,738,765	  	35	  		  	2005-09-14	  	3,738,765	  	2015-09-13	  	
											
	 China
	  	ACNIELSEN
WINNING
BRANDS	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-02	  	4,149,558	  	35	  		  	2007-12-14	  	4,149,558	  	2017-12-13	  	
											
	 China
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-16	  	3,177,413	  	09	  		  	2003-06-28	  	3,177,413	  	2013-06-27	  	
											
	 China
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-16	  	3,177,414	  	16	  		  	2003-08-07	  	3,177,414	  	2013-08-07	  	
											
	 China
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-16	  	3,177,412	  	35	  		  	2003-10-14	  	3,177,412	  	2013-10-13	  	
											
	 China
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-06	  	5,931,777	  	09	  		  		  		  		  	
											
	 China
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1994-09-24	  	94,097,128	  	09	  		  	1996-10-07	  	877,206	  	2016-10-06	  	
											
	 China
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-06	  	5,931,778	  	16	  		  		  		  		  	

  

 Page 30 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  		  		  		  		  		  		  		  		  	
											
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 China
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-06	  	5,931,779	  	35	  		  		  		  		  	
											
	 China
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1994-09-24	  	94,097,130	  	35	  		  	1996-11-21	  	903,717	  	2016-11-20	  	
	 China
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-06	  	5,931,780	  	38	  		  		  		  		  	Agree
to
transfer
mark
to CL
38
											
	 China
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1994-09-24	  	94,097,132	  	42	  		  	2006-08-28	  	867,993	  	2016-08-27	  	
											
	 China
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-07	  	5,933,434	  	35	  		  		  		  		  	
											
	 China
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-07	  	5,933,435	  	38	  		  		  		  		  	
											
	 China
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-06	  	5,931,781	  	09	  		  		  		  		  	
											
	 China
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-06	  	5,931,782	  	16	  		  		  		  		  	
											
	 China
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-06	  	5,931,783	  	35	  		  		  		  		  	
											
	 China
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-06	  	5,931,784	  	42	  		  		  		  		  	Agree
to
transfer
mark
to CL
38
											
	 China
	  	NIELSEN
MEDIA
COMPASS	  	CZT/ACN Trademarks,
L.L.C.	  	2005-08-12	  	4,833,249	  	35	  		  		  		  		  	
											
	 China
	  	NIELSEN
OUTDOOR	  	CZT/ACN Trademarks,
L.L.C.	  	2005-08-12	  	4,833,248	  	09	  		  	2008-08-28	  	4,833,248	  	2018-08-27	  	
											
	 China
	  	NIELSEN
OUTDOOR	  	CZT/ACN Trademarks,
L.L.C.	  	2005-08-12	  	4,833,247	  	35	  		  		  		  		  	
											
	 Colombia
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-04-29	  	99/025916	  	09	  		  	1999-12-31	  	223,357	  	2009-12-31	  	
											
	 Colombia
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-04-29	  	99/025918	  	16	  		  	1999-11-12	  	222,470	  	2009-11-12	  	
											
	 Colombia
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-04-29	  	99/025920	  	35	  		  	1999-11-12	  	222,471	  	2009-11-12	  	
											
	 Colombia
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-04-29	  	99/025922	  	42	  		  	1999-11-12	  	222,472	  	2009-11-12	  	
											
	 Colombia
	  	ACNIELSEN
ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2004-10-06	  	04/099637	  	35	  		  	2005-05-20	  	297,867	  	2015-05-20	  	
											
	 Colombia
	  	ACNIELSEN
ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2004-10-06	  	04/099638	  	42	  		  	2005-05-20	  	297,868	  	2015-05-20	  	
											
	 Colombia
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-04-29	  	99/025924	  	09	  		  	1999-11-12	  	222,473	  	2009-11-12	  	
											
	 Colombia
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-04-29	  	99/025926	  	16	  		  	1999-11-12	  	222,474	  	2009-11-12	  	
											
	 Colombia
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-04-29	  	99/025928	  	35	  		  	1999-11-12	  	222,475	  	2009-11-12	  	
											
	 Colombia
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-04-29	  	99/025930	  	42	  		  	1999-11-12	  	222,476	  	2009-11-12	  	

  

 Page 31 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	 		  		  		  		  		  		  		  		  	
											
	 Country
	  	Mark	 	Registrant	  	Filing Date	  	        Application        

Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Colombia	  	ACNIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2006-08-09	  	06/078182	  	09	  		  	2007-02-28	  	330,267	  	2017-02-28	  	
											
	Colombia	  	ACNIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2006-08-09	  	06/078185	  	35	  		  	2007-02-28	  	330,266	  	2017-02-28	  	
											
	Colombia	  	ACNIELSEN
WORKSTATION PLUS	 	CZT/ACN Trademarks,
L.L.C.	  	2003-11-28	  	03/105087	  	09	  		  	2004-09-30	  	287,694	  	2014-09-30	  	
											
	Colombia	  	INDICE NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	1985-02-08	  	85/241380	  	35	  		  	1988-02-22	  	120,305	  	2013-02-22	  	
											
	Colombia	  	N Design and NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-06-04	  	02/047374	  	09	  		  	2003-03-21	  	265,917	  	2013-03-21	  	
											
	Colombia	  	N Design and NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-06-04	  	02/047377	  	16	  		  	2003-03-21	  	265,922	  	2013-03-21	  	
											
	Colombia	  	N Design and NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-06-04	  	02/047380	  	35	  		  	2003-03-21	  	265,270	  	2013-03-21	  	
											
	Colombia	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	07/015068	  	09	  		  	2007-09-06	  	341,918	  	2017-09-06	  	
											
	Colombia	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	07/015071	  	16	  		  	2007-09-06	  	341,917	  	2017-09-06	  	
											
	Colombia	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	07/015074	  	35	  		  	2007-09-06	  	341,916	  	2017-09-06	  	
											
	Colombia	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	1988-12-16	  	88/296308	  	35	  		  	1991-12-12	  	137,296	  	2016-12-12	  	
											
	Colombia	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	07/015077	  	42	  		  	2007-09-06	  	341,915	  	2017-09-06	  	
											
	Colombia	  	NIELSEN (Split N)	 	CZT/ACN Trademarks,
L.L.C.	  	1990-11-22	  	90/332309	  	16	  		  	1994-08-24	  	163,719	  	2014-08-24	  	
											
	Colombia	  	NIELSEN (Split N)	 	CZT/ACN Trademarks,
L.L.C.	  	1990-11-22	  	90/332310	  	35	  		  	1994-08-26	  	166,639	  	2014-08-26	  	
											
	Colombia	  	NIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-09	  	07/012956	  	09	  		  	2007-08-23	  	337,331	  	2017-08-23	  	
											
	Colombia	  	NIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-09	  	07/012958	  	35	  		  	2007-08-23	  	337,332	  	2017-08-23	  	
											
	Colombia	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	07/015079	  	09	  		  	2007-09-06	  	341,914	  	2017-09-06	  	
											
	Colombia	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	07/015084	  	16	  		  	2007-09-06	  	341,913	  	2017-09-06	  	
											
	Colombia	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	07/015085	  	35	  		  	2007-09-06	  	341,912	  	2017-09-06	  	
											
	Colombia	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	07/015087	  	42	  		  	2007-09-06	  	341,911	  	2017-09-06	  	
											
	Colombia	  	TENDENCIAS
ACNIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2005-03-08	  	05/021306	  	09	  		  	2005-10-19	  	305,150	  	2015-10-19	  	
											
	Colombia	  	TENDENCIAS
ACNIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2005-03-08	  	05/021308	  	16	  		  	2005-10-19	  	305,149	  	2015-10-19	  	
											
	Costa Rica	  	ACNIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2006-01-16	  	2006-0000430	  	09	  		  	2006-07-06	  	159,942	  	2016-07-06	  	

  

 Page 32 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  		  		  		  		  		  		  		  		  	
											
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Costa Rica	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2006-01-16	  	2006-0000436	  	16	  		  	2006-07-06	  	159,943	  	2016-07-06	  	
											
	Costa Rica	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2006-01-16	  	2006-0000437	  	35	  		  	2006-07-06	  	159,941	  	2016-07-06	  	
											
	Costa Rica	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2006-01-16	  	2006-0000438	  	42	  		  	2006-07-06	  	159,940	  	2016-07-06	  	
											
	Costa Rica	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks, L.L.C.	  	2006-01-16	  	2006-0000403	  	35	  		  	2007-06-05	  	168,085	  	2017-06-05	  	
											
	Costa Rica	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks, L.L.C.	  	2006-01-16	  	2006-0000404	  	42	  		  	2006-11-03	  	163,491	  	2016-11-03	  	
											
	Costa Rica	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-08-29	  	2006-0007919	  	09	  		  	2007-01-26	  	165,287	  	2017-01-26	  	
											
	Costa Rica	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-08-29	  	2006-0007940	  	35	  		  	2007-01-26	  	165,509	  	2017-01-26	  	
											
	Costa Rica	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-22	  	2007-1601	  	09	  		  	2007-10-19	  	170,770	  	2017-10-19	  	
											
	Costa Rica	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-22	  	2007-1602	  	16	  		  	2007-10-19	  	170,771	  	2017-10-19	  	
											
	Costa Rica	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-22	  	2007-1603	  	35	  		  	2007-10-19	  	170,772	  	2017-10-19	  	
											
	Costa Rica	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-22	  	2007-1608	  	42	  		  	2007-10-19	  	170,773	  	2017-10-19	  	
											
	Costa Rica	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-22	  	2007-1609	  	09	  		  	2007-10-29	  	170,934	  	2017-10-29	  	
											
	Costa Rica	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-22	  	2007-1610	  	35	  		  	2007-10-29	  	170,935	  	2017-10-29	  	
											
	Costa Rica	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-22	  	2007-1605	  	09	  		  	2007-10-19	  	170,768	  	2017-10-19	  	
											
	Costa Rica	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-22	  	2007-1606	  	16	  		  	2007-10-19	  	170,776	  	2017-10-19	  	
											
	Costa Rica	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-22	  	2007-1607	  	35	  		  	2007-10-19	  	170,775	  	2017-10-19	  	
											
	Costa Rica	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-22	  	2007-1604	  	42	  		  	2007-10-19	  	170,774	  	2017-10-19	  	
											
	Croatia	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-07-08	  	Z 2004 1096A	  	09 16 35	  		  	2005-07-01	  	Z2004 1096	  	2014-07-08	  	
											
	Croatia	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-07-14	  	Z 2004 1126A	  	09 16 35 42	  		  	2005-09-09	  	Z2004 1126	  	2014-07-14	  	
											
	Croatia	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-07	  	Z 2007 0238A	  	09 35	  		  	2007-10-25	  	Z2007 0238	  	2017-02-07	  	
											
	Croatia	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-27	  	Z 2007 0349A	  	09 16 35 42	  		  	2007-12-06	  	Z2007 0349	  	2017-02-27	  	
											
	Cyprus	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1999-12-03	  	51809	  	09	  		  	2005-11-25	  	51809	  	2019-12-03	  	
											
	Cyprus	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1999-12-03	  	51810	  	16	  		  	2005-11-25	  	51810	  	2019-12-03	  	

  

 Page 33 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  		  		  		  		  		  		  		  		  	
											
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Cyprus	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1999-12-03	  	51811	  	35	  		  	2005-11-25	  	51811	  	2019-12-03	  	
											
	Cyprus	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1999-12-03	  	51812	  	42	  		  	2005-11-25	  	51812	  	2019-12-03	  	
											
	Cyprus	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1999-12-03	  	51813	  	09	  		  	2005-11-25	  	51813	  	2019-12-03	  	
											
	Cyprus	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1999-12-03	  	51814	  	16	  		  	2005-11-25	  	51814	  	2019-12-03	  	
											
	Cyprus	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1999-12-03	  	51815	  	35	  		  	2005-11-25	  	51815	  	2019-12-03	  	
											
	Cyprus	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1999-12-03	  	51816	  	42	  		  	2005-11-25	  	51816	  	2019-12-03	  	
											
	Czech Republic	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-05-17	  	179,882	  	09 16 35	  		  	2003-06-25	  	254,946	  	2012-05-17	  	
											
	Czech Republic	  	NIELSEN EQ	  	CZT/ACN Trademarks, L.L.C.	  	2008-06-25	  	460,255	  	35	  		  	2008-11-05	  	301,590	  	2018-06-25	  	
											
	Denmark	  	NIELSEN (Split N)	  	CZT/ACN Trademarks, L.L.C.	  	1989-02-03	  	VA 1989 00743	  	16 35	  		  	1991-10-04	  	VR 1991 06535	  	2011-10-04	  	
											
	Dominican Republic	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-08-07	  	2006-53779	  	09	  		  	2006-11-09	  	157449	  	2016-11-29	  	
											
	Dominican Republic	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-09	  	2004-65063	  	09	  		  	2004-10-30	  	144696	  	2014-10-30	  	
											
	Dominican Republic	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-09	  	2004-65061	  	16	  		  	2004-10-30	  	144695	  	2014-10-30	  	
											
	Dominican Republic	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-10	  	2004-65062	  	35	  		  	2004-12-30	  	145499	  	2014-12-30	  	
											
	Dominican Republic	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-04	  	2004-63575	  	09	  		  	2005-01-15	  	145851	  	2015-01-15	  	
											
	Dominican Republic	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-04	  	2004-63573	  	16	  		  	2004-10-03	  	144571	  	2014-10-30	  	
											
	Dominican Republic	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-04	  	2004-63576	  	35	  		  		  		  		  	
											
	 Dominican Republic
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-04	  	2004-63574	  	42	  		  	2006-07-30	  	155296	  	2016-07-30	  	
											
	Dominican Republic	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-19	  	2007-12538	  	09	  		  		  		  		  	
											
	Dominican Republic	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-19	  	2007-12537	  	35	  		  		  		  		  	
											
	Dominican Republic	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-03-23	  	2007-21668	  	09	  		  	2007-06-27	  	161342	  	2017-06-27	  	
											
	Dominican Republic	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-03-23	  	2007-21665	  	16	  		  	2007-06-14	  	161258	  	2017-06-14	  	
											
	Dominican Republic	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-03-23	  	2007-21666	  	35	  		  	2007-06-14	  	161379	  	2017-06-14	  	
											
	Dominican Republic	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-03-23	  	2007-21667	  	42	  		  	2007-06-14	  	161410	  	2017-06-14	  	

  

 Page 34 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  		  		  		  		  		  		  		  		  	
											
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Ecuador
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-08	  	173,973	  	09	  		  	2007-06-22	  	4998-07	  	2017-06-22	  	
											
	 Ecuador
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-08	  	173,974	  	35	  		  	2007-06-22	  	1783-07	  	2017-06-22	  	
											
	 Ecuador
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-23	  	124,086	  	09	  		  	2002-12-17	  	20,912	  	2012-12-17	  	
											
	 Ecuador
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-23	  	124,070	  	16	  		  	2002-12-17	  	20,911	  	2012-12-17	  	
											
	 Ecuador
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-23	  	124,069	  	35	  		  	2003-02-26	  	7,484	  	2013-02-26	  	
											
	 Ecuador
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	180,926	  	09	  		  	2007-08-30	  	6268-07	  	2017-08-30	  	
											
	 Ecuador
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1994-11-15	  	51,831	  	09	  		  	1997-12-03	  	DNPI-4402-97-MICIP	  	2017-12-03	  	
											
	 Ecuador
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	180,927	  	16	  		  	2007-08-30	  	6269-07	  	2017-08-30	  	
											
	 Ecuador
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1994-11-15	  	51,830	  	16	  		  	1997-12-03	  	DNPI-4401-97-MICIP	  	2017-12-03	  	
											
	 Ecuador
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1992-10-13	  	16,675	  	35	  		  	1993-03-07	  	DNPI-4188-MICIP	  	2013-03-07	  	
											
	 Ecuador
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	180,921	  	35	  		  	2007-08-30	  	2758-07	  	2017-08-30	  	
											
	 Ecuador
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	180,920	  	42	  		  	2007-08-30	  	2757-07	  	2017-08-30	  	
											
	 Ecuador
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1994-11-15	  	51,828	  	42	  		  	1997-12-03	  	DNPI-1711-97-MICIP	  	2017-12-03	  	
											
	 Ecuador
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-13	  	180,593	  	09	  		  	2007-08-28	  	6485-07	  	2017-08-28	  	
											
	 Ecuador
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-12	  	180,592	  	35	  		  	2007-08-28	  	2718-07	  	2017-08-28	  	
											
	 Ecuador
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	180,925	  	09	  		  	2007-08-30	  	6608-07	  	2017-08-30	  	
											
	 Ecuador
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	180,924	  	16	  		  	2007-08-30	  	6607-07	  	2017-08-30	  	
											
	 Ecuador
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	180,923	  	35	  		  	2007-08-30	  	2760-07	  	2017-08-30	  	
											
	 Ecuador
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	180,922	  	42	  		  	2007-08-30	  	2759.07	  	2017-08-30	  	
											
	 Egypt
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-10-25	  	127,862	  	09	  		  	2003-06-10	  	127,862	  	2009-10-25	  	Renewal
Authrz’d
4/30/2009
											
	 Egypt
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-10-25	  	127,863	  	16	  		  	2004-03-14	  	127,863	  	2009-10-25	  	Registration
to be
Allowed to
Lapse
10/25/2009
											
	 Egypt
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-10-25	  	127,864	  	35	  		  	2003-06-10	  	127,864	  	2009-10-25	  	Renewal
Authrz’d
4/30/2009

  

 Page 35 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  		  		  		  		  		  		  		 		  	
											
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	 	Renewal
Date	  	Comments
	 Egypt
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-10-25	  	127,865	  	42	  		  	2003-06-10	  	127,865	 	2009-10-25	  	Registration
to be
Allowed to
Lapse
10/25/2009
											
	 Egypt
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-10-25	  	127,866	  	09	  		  	2004-03-14	  	127,866	 	2009-10-25	  	Registration
to be
Allowed to
Lapse
10/25/2009
											
	 Egypt
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-10-25	  	127,867	  	16	  		  	2003-06-10	  	127,867	 	2009-10-25	  	Registration
to be
Allowed to
Lapse
10/25/2009
											
	 Egypt
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-10-25	  	127,868	  	35	  		  	2003-06-10	  	127,868	 	2009-10-25	  	Registration
to be
Allowed to
Lapse
10/25/2009
											
	 Egypt
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-10-25	  	127,869	  	42	  		  	2003-06-10	  	127,869	 	2009-10-25	  	Registration
to be
Allowed to
Lapse
10/25/2009
											
	 Egypt
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-07-02	  	152,521	  	09	  		  	2006-03-03	  	152,521	 	2012-07-02	  	
											
	 Egypt
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-07-02	  	152,522	  	16	  		  	2006-03-03	  	152,522	 	2012-07-02	  	
											
	 Egypt
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-07-02	  	152,523	  	35	  		  	2006-03-03	  	152,523	 	2012-07-02	  	
											
	 Egypt
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-18	  	196,621	  	09	  		  		  		 		  	
											
	 Egypt
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-18	  	196,622	  	35	  		  		  		 		  	
											
	 Egypt
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-20	  	198,184	  	09	  		  		  		 		  	
											
	 Egypt
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-20	  	198,185	  	16	  		  		  		 		  	
											
	 Egypt
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-20	  	198,186	  	35	  		  		  		 		  	
											
	 Egypt
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-20	  	198,187	  	42	  		  		  		 		  	
											
	 El Salvador
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-11-11	  	53281-2005	  	09	  		  	2006-10-03	  	43 (Book 71)	 	2016-10-03	  	
											
	 El Salvador
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-11-11	  	53282-2005	  	16	  		  	2006-10-03	  	41 (Book 71)	 	2016-10-03	  	
											
	 El Salvador
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-11-11	  	E53283-2005	  	35	  		  	2006-09-06	  	148 (Book 69)	 	2016-09-06	  	
											
	 El Salvador
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-11-11	  	E53284-2005	  	42	  		  	2006-10-09	  	165 (Book 71)	 	2016-10-09	  	
											
	 El Salvador
	  	ACNIELSEN
ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-11	  	E60343-2006	  	35	  		  	2007-04-26	  	150 (Book 83)	 	2017-04-26	  	
											
	 El Salvador
	  	ACNIELSEN
ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-11	  	E60344-2006	  	42	  		  		  		 		  	
											
	 El Salvador
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-15	  	E60399-2006	  	09	  		  	2007-08-14	  	87 (Book 89)	 	2017-08-14	  	

  

 Page 36 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  		  		  		  		  		  		  		 		  	
											
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	 	Renewal
Date	  	Comments
	 El Salvador
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-15	  	E60400-2006	  	35	  		  	2007-04-24	  	77 (Book 83)	 	2017-04-24	  	
											
	 El Salvador
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	E65025-2007	  	09	  		  	2007-11-21	  	26 (Book 96)	 	2017-11-21	  	
											
	 El Salvador
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	E65026-2007	  	16	  		  	2007-09-28	  	140 (Book 92)	 	2017-09-28	  	
											
	 El Salvador
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	E65027-2007	  	35	  		  	2007-11-22	  	47 (Book 96)	 	2017-11-22	  	
											
	 El Salvador
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	E65028-2008	  	42	  		  	2007-10-30	  	35 (Book 95)	 	2017-10-30	  	
											
	 El Salvador
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	E65029-2007	  	09	  		  	2007-10-30	  	243 (Book 94)	 	2017-10-30	  	
											
	 El Salvador
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	E65030-2007	  	35	  		  	2007-10-16	  	42 (Book 94)	 	2017-10-16	  	
											
	 El Salvador
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	E-E-65031-2007	  	09	  		  	2007-10-30	  	45 (Book 95)	 	2017-10-30	  	
											
	 El Salvador
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	E-E-65032-2007	  	16	  		  	2007-10-30	  	6 (Book 95)	 	2017-10-30	  	
											
	 El Salvador
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	E-E-65033-2007	  	35	  		  	2007-10-30	  	241 (Book 94)	 	2017-10-30	  	
											
	 El Salvador
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	E-E-65034-2007	  	42	  		  	2007-10-15	  	243 (Book 93)	 	2017-10-15	  	
											
	 European

Community

Trademarks

(CTM)
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-09-30	  	943,845	  	09 16 35 42	  		  	2000-07-06	  	943,845	 	2018-09-30	  	
											
	 European

Community

Trademarks

(CTM)
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2000-05-18	  	1,663,392	  	09 35	  		  	2001-09-05	  	1,663,392	 	2010-05-18	  	
											
	 European

Community

Trademarks

(CTM)
	  	ACNIELSEN
BUSINESS
FOCUS	  	CZT/ACN Trademarks,
L.L.C.	  	2002-07-05	  	2,766,467	  	35	  		  	2004-03-23	  	2,766,467	 	2012-07-05	  	
											
	 European

Community

Trademarks

(CTM)
	  	ACNIELSEN
ERATINGS	  	CZT/ACN Trademarks,
L.L.C.	  	2000-05-10	  	1,648,526	  	35	  		  	2001-05-21	  	1,648,526	 	2010-05-10	  	
											
	 European

Community

Trademarks

(CTM)
	  	ACNIELSEN
GLOBAL
PASSPORT	  	CZT/ACN Trademarks,
L.L.C.	  	2002-09-25	  	2,863,330	  	09 35	  		  	2004-06-07	  	2,863,330	 	2012-09-25	  	
											
	 European

Community

Trademarks

(CTM)
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-15	  	2,697,662	  	09 16 35	  		  	2004-02-25	  	2,697,662	 	2012-05-15	  	
											
	 European

Community

Trademarks

(CTM)
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1996-04-01	  	143,818	  	09 16 35 37 41 42	  		  	1998-11-20	  	143,818	 	2016-04-01	  	
											
	 European

Community

Trademarks

(CTM)
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	5,712,609	  	09 16 35 38 41 42	  		  	2008-03-12	  	5,712,609	 	2017-02-23	  	

  

 Page 37 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 

  

																					
	 Country
	  	 Mark
	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	European Community Trademarks (CTM)	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-05	  	5,666,045	  	09 35	  		  	2008-01-22	  	5,666,045	  	2017-02-05	  	
											
	European Community Trademarks (CTM)	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	5,712,807	  	09 16 35 42	  		  	2008-12-11	  	5,712,807	  	2017-02-23	  	
											
	European Community Trademarks (CTM)	  	NIELSEN OUTDOOR	  	CZT/ACN Trademarks,
L.L.C.	  	2005-08-17	  	4,595,971	  	09 35	  		  	2006-08-22	  	4,595,971	  	2015-08-17	  	
											
	European Community Trademarks (CTM)	  	NIELSENLINX	  	CZT/ACN Trademarks,
L.L.C.	  	2007-08-23	  	6,224,075	  	09 35	  		  	2008-08-01	  	6,224,075	  	2017-08-23	  	
											
	Finland	  	NIELSEN (Split N)	  	CZT/ACN Trademarks,
L.L.C.	  	1993-03-23	  	931,279	  	35	  		  	1994-02-21	  	130,931	  	2014-02-21	  	
											
	Finland	  	NIELSEN EQ	  	CZT/ACN Trademarks,
L.L.C.	  	2009-01-14	  	T2009 00086	  	35	  		  		  		  		  	
											
	France	  	ACNIELSEN ERATINGS	  	CZT/ACN Trademarks,
L.L.C.	  	1999-11-19	  	99/824,079	  	16 35	  		  	2000-04-21	  	99/824,079	  	2009-11-19	  	Registration to be
 Allowed to
Lapse
11/19/2009

											
	France	  	ERATINGS	  	CZT/ACN Trademarks,
L.L.C.	  	1999-11-19	  	99/824,080	  	16 35	  		  	2000-04-21	  	99/824,080	  	2009-11-19	  	Registration to be
 Allowed to Lapse

11/19/2009

											
	Georgia	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-04-18	  	34151/03-2005	  	09 16 35 42	  		  	2006-07-12	  	M-16722	  	2016-07-12	  	
											
	Georgia	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	42214/03-2007	  	09 16 35 42	  		  	2008-04-29	  	M-18385	  	2018-04-29	  	
											
	Germany	  	NIELSEN ADALERT	  	CZT/ACN Trademarks,
L.L.C.	  	2005-02-24	  	30510917 0	  	09 35 42	  		  	2005-10-05	  	30510917	  	2015-02-28	  	
											
	Germany	  	NIELSEN EQ	  	CZT/ACN Trademarks,
L.L.C.	  	2008-12-12	  	30 2008 079
726.6	  	35	  		  		  		  		  	
											
	Guatemala	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-11-15	  	M8543-2005	  	09	  		  	2006-05-08	  	142,251	  	2016-05-07	  	
											
	Guatemala	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-11-15	  	M8544-2005	  	16	  		  	2006-06-22	  	143,297	  	2016-06-21	  	
											
	Guatemala	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-11-15	  	M8545-2005	  	35	  		  	2006-06-20	  	143,207	  	2016-06-19	  	
											
	Guatemala	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-11-15	  	M8546-2005	  	42	  		  	2006-07-11	  	143,576	  	2016-07-10	  	
											
	Guatemala	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-07	  	M6309-2006	  	35	  		  	2007-02-20	  	147,243	  	2017-02-20	  	
											
	Guatemala	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-14	  	M6750-2006	  	42	  		  	2007-04-03	  	148,237	  	2017-04-02	  	
											
	Guatemala	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-14	  	M6749-2006	  	09	  		  		  		  		  	
											
	Guatemala	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-14	  	M6748-2006	  	35	  		  	2007-03-28	  	148,019	  	2017-03-27	  	

  

 Page 38 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Guatemala
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-05-20	  	3325-2002	  	35	  		  	2003-08-13	  	125,121	  	2013-08-12	  	
											
	 Guatemala
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1995-06-28	  	4503-1995	  	09	  		  	1997-09-03	  	086638	  	2017-09-02	  	
											
	 Guatemala
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-20	  	M-1524-2007	  	09	  		  	2007-09-18	  	151,922	  	2017-09-17	  	
											
	 Guatemala
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1995-06-28	  	4501-1995	  	16	  		  	1997-09-10	  	086797	  	2017-09-10	  	
											
	 Guatemala
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-20	  	M-1523-2007	  	16	  		  	2007-09-18	  	151,872	  	2017-09-17	  	
											
	 Guatemala
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-20	  	M-1522-2007	  	35	  		  	2007-09-18	  	151,920	  	2017-09-17	  	
											
	 Guatemala
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1995-02-03	  	796-1995	  	35	  		  	1997-07-08	  	085550	  	2017-07-07	  	
											
	 Guatemala
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1995-06-28	  	4502-1995	  	42	  		  	1997-09-10	  	086801	  	2017-09-09	  	
											
	 Guatemala
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-20	  	M-1526-2007	  	42	  		  	2007-09-20	  	152,023	  	2017-09-19	  	
											
	 Guatemala
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-15	  	M-1346-2007	  	09	  		  	2007-11-07	  	152,985	  	2017-11-06	  	
											
	 Guatemala
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-15	  	M-1343-2007	  	35	  		  	2007-09-13	  	151,775	  	2017-09-12	  	
											
	 Guatemala
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-20	  	M-1519-2007	  	09	  		  	2007-09-18	  	151,857	  	2017-09-17	  	
											
	 Guatemala
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-20	  	M-1518-2007	  	16	  		  	2007-09-18	  	151,858	  	2017-09-17	  	
											
	 Guatemala
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-20	  	M-1520-2007	  	35	  		  	2007-09-18	  	152,009	  	2017-09-17	  	
											
	 Guatemala
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-20	  	M-1542-2007	  	42	  		  	2007-09-18	  	151,855	  	2017-09-17	  	
											
	 Honduras
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2005-11-10	  	31783-05	  	09	  		  	2006-07-28	  	97,731	  	2016-07-28	  	
											
	 Honduras
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2005-11-10	  	31780-05	  	16	  		  	2006-08-02	  	97,683	  	2016-08-02	  	
											
	 Honduras
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2005-11-10	  	31781-05	  	35	  		  	2006-07-28	  	11,517	  	2016-07-28	  	
											
	 Honduras
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2005-11-10	  	31782-05	  	42	  		  	2006-08-02	  	11,510	  	2016-08-02	  	
											
	 Honduras
	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks, L.L.C.	  	2006-08-11	  	28846-2006	  	35	  		  	2007-06-19	  	12,422	  	2017-06-19	  	
											
	 Honduras
	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks, L.L.C.	  	2006-08-11	  	28845-2006	  	42	  		  	2007-06-19	  	12,421	  	2017-06-19	  	
											
	 Honduras
	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-08-11	  	28847-2006	  	35	  		  	2007-02-22	  	12,163	  	2017-02-22	  	
											
	 Honduras
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-05-29	  	02007045	  	09	  		  	2003-03-24	  	87,050	  	2013-03-24	  	

  

 Page 39 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Honduras	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-05-29	  	02007048	  	16	  		  	2003-08-18	  	88,499	  	2013-08-18	  	
											
	Honduras	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-05-29	  	02007049	  	35	  		  	2003-03-24	  	8,943	  	2013-03-24	  	
											
	Honduras	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2008-06-05	  	19734-08	  	09	  		  	2009-01-15	  	107,803	  	2019-01-15	  	
											
	Honduras	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-06-13	  	19455-07	  	16	  		  	2008-01-23	  	103,545	  	2018-01-23	  	
											
	Honduras	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-06-13	  	19456-07	  	35	  		  	2008-01-23	  	13,037	  	2018-01-23	  	
											
	Honduras	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-06-13	  	19457-07	  	42	  		  		  		  		  	
											
	Honduras	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-06-21	  	20840-07	  	09	  		  	2008-01-23	  	103,510	  	2018-01-23	  	
											
	Honduras	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-06-13	  	19458-07	  	35	  		  	2008-01-23	  	13,038	  	2018-01-23	  	
											
	Honduras	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2008-06-05	  	19735-08	  	09	  		  	2009-02-03	  	108,031	  	2019-02-03	  	
											
	Honduras	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-06-13	  	09459-07	  	16	  		  	2008-01-23	  	103,544	  	2018-01-23	  	
											
	Honduras	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-06-13	  	09460-07	  	35	  		  	2008-01-23	  	13,039	  	2018-01-23	  	
											
	Honduras	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-06-13	  	09461-07	  	42	  		  	2008-01-24	  	13,052	  	2018-01-24	  	
											
	Hong Kong	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-23	  	1998/15615	  	09 16 35 38

42
	  		  	2000-02-15	  	2000
02831AA	  	2015-11-23	  	
											
	Hong Kong	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-23	  	1998/15619	  	09 16 35 42	  		  	2000-06-19	  	2000
B08544AA	  	2015-11-23	  	
											
	Hong Kong	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-07-31	  	3006/91795	  	09 35	  		  	2007-01-24	  	3006/91795	  	2016-07-30	  	
											
	Hong Kong	  	ACNIELSEN EQ	  	CZT/ACN Trademarks, L.L.C.	  	1999-04-08	  	1999/04138	  	35	  		  	2000-06-29	  	09094	  	2016-04-08	  	Disclaims: EQ
											
	Hong Kong	  	ACNIELSEN I-SCAN	  	CZT/ACN Trademarks, L.L.C.	  	2003-09-29	  	3000/86049	  	35	  		  	2004-03-18	  	3000/86049	  	2013-09-28	  	
											
	Hong Kong	  	ACNIELSEN WHAT’S IN STORE	  	CZT/ACN Trademarks, L.L.C.	  	2004-10-18	  	3003/03380	  	35	  		  	2006-05-02	  	3003/03380	  	2014-10-17	  	
											
	Hong Kong	  	ACNIELSEN WINNING BRANDS	  	CZT/ACN Trademarks, L.L.C.	  	1999-03-27	  	1999/03740	  	35	  		  	2000-08-10	  	2000/10927	  	2016-03-27	  	Disclaims:
WINNING BRANDS
											
	Hong Kong	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-07-15	  	3002/50677	  	09 16 35 42	  		  	2005-04-01	  	3002/50677	  	2014-07-14	  	
											
	Hong Kong	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-07	  	3008/11287	  	09 35	  		  	2007-07-17	  	3008/11287	  	2017-02-06	  	
											
	Hong Kong	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-14	  	3008/16174	  	09 16 35 42	  		  	2017-07-17	  	3008/16174	  	2017-02-14	  	

  

 Page 40 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	 National
Local

Class
	  	Registration
Date	  	Registration
Number	  	Renewal
Date	 	 Comments

	Hong Kong	  	NIELSEN MEDIA
COMPASS	  	CZT/ACN Trademarks,
L.L.C.	  	2005-07-29	  	3004/66920	  	35	  	 	  	2006-02-14	  	3004/66920	  	2015-07-28	 	 
											
	Hungary	  	 N Design and

NIELSEN
	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-13	  	M02-02291	  	09 16 35	  	 	  	2004-10-29	  	179,886	  	2012-05-13	 	 
											
	India	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-10-27	  	883,710	  	09	  	 	  	2006-09-25	  	883,710	  	2009-10-27	 	 
											
	India	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-10-27	  	883,709	  	16	  	 	  	2005-04-25	  	883,709	  	2009-10-27	 	 
											
	India	  	 ACNIELSEN and
 Globe
Design
	  	CZT/ACN Trademarks,
L.L.C.	  	1999-10-27	  	883,708	  	09	  	 	  	2006-08-18	  	883,708	  	2009-10-27	 	Disclaims: GLOBE
DESIGN, except as
substantially shown
											
	India	  	ACNIELSEN and
Globe Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-10-27	  	883,707	  	16	  	 	  	2007-08-01	  	883,707	  	2009-10-27	 	Disclaims: GLOBE
DESIGN, except as
substantially shown
											
	India	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-07	  	1,476,860	  	09 35	  	 	  	 	  	 	  	 	 	 
											
	India	  	ACNIELSEN
EQ (Stylized)	  	CZT/ACN Trademarks,
L.L.C.	  	1998-09-28	  	821,286	  	16	  	 	  	 	  	 	  	 	 	 
											
	India	  	ACNIELSEN
I-SCAN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-02	  	1,294,053	  	35	  	 	  	2005-12-09	  	1,294,053	  	2014-07-02	 	 
											
	India	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-20	  	1,105,582	  	16	  	 	  	2006-09-12	  	554,772	  	2012-05-20	 	Disclaims: N
											
	India	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2003-09-22	  	1,239,027	  	35	  	 	  	2007-03-30	  	1,239,027	  	2013-09-22	 	 
											
	India	  	N Design and
NIELSEN (Filed
as ITU)	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-20	  	1,105,581	  	09	  	 	  	 	  	 	  	 	 	Published 09/16/2006;
Disclaims: N and
NIELSEN
											
	India	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1994-08-08	  	636,284	  	09	  	 	  	2004-01-13	  	287,681	  	2014-08-08	 	 
											
	India	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1994-08-08	  	636,285	  	16	  	 	  	2005-03-31	  	636,285	  	2014-08-08	 	 
											
	India	  	NIELSEN (Filed
as ITU)	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-15	  	1,540,409	  	09 16 35 42	  	 	  	 	  	 	  	 	 	 
											
	India	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-14	  	1,531,067	  	09 35	  	 	  	 	  	 	  	 	 	 
											
	India	  	nielsen Logo
(Filed as ITU)	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-15	  	1,540,410	  	09 16 35 42	  	 	  	 	  	 	  	 	 	 
											
	India	  	NIELSEN
MEDIA
COMPASS	  	CZT/ACN Trademarks,
L.L.C.	  	2005-07-29	  	1,375,070	  	35	  	 	  	2007-03-29	  	1,375,070	  	2015-07-29	 	 
											
	Indonesia	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-05-05	  	J99-7188	  	35	  	 	  	2000-12-15	  	458,096	  	2009-05-05	 	Renewal Authrz’d
1/29/2009
											
	Indonesia	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-05-05	  	J99-7189	  	42	  	 	  	2000-12-15	  	458,097	  	2009-05-05	 	Renewal Authrz’d
1/29/2009

  

 Page 41 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Indonesia
	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-08-30	  	D00.2006.0283
91	  	09	  		  		  		  		  	
											
	 Indonesia
	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-08-30	  	D00.2006.0283
92	  	35	  		  		  		  		  	
											
	 Indonesia
	  	ADS@WORK	  	A. C. Nielsen Company	  	2004-08-13	  	D00.2004.2344	  	35	  		  	2006-04-12	  	IDM	  	2014-08-13	  	
											
	 Indonesia
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-06-14	  	D00 2002
12654.12784	  	09	  		  	2003-07-08	  	542,320	  	2012-06-14	  	
											
	 Indonesia
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-06-17	  	D00 2002
12749.12879	  	16	  		  	2003-07-14	  	542,910	  	2012-06-17	  	
											
	 Indonesia
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-06-14	  	J00 2002
12668.12798	  	35	  		  	2003-07-09	  	542,550	  	2012-06-14	  	
											
	 Indonesia
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-13	  	D00.2004.2344
4.23638	  	09	  		  	2006-04-12	  	IDM
0000/69105	  	2014-08-13	  	
											
	 Indonesia
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-13	  	D00.2004.2344
5.23639	  	16	  		  	2006-04-12	  	IDM
0000/69106	  	2014-08-13	  	
											
	 Indonesia
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-13	  	J00.2004.2344
6.23640	  	35	  		  	2006-04-12	  	IDM
0000/69107	  	2014-08-13	  	
											
	 Indonesia
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-13	  	J00.2004.2344
7.23641	  	42	  		  	2006-04-12	  	IDM
0000/69108	  	2014-08-13	  	
											
	 Indonesia
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-19	  	D00.2007.0049
60	  	09	  		  		  		  		  	
											
	 Indonesia
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-19	  	J00.2007.0049
61	  	35	  		  		  		  		  	
											
	 Indonesia
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-21	  	D00.2007.0053
22	  	09	  		  		  		  		  	
											
	 Indonesia
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-21	  	D00.2007.0053
21	  	16	  		  		  		  		  	
											
	 Indonesia
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-21	  	D00.2007.0053
20	  	35	  		  		  		  		  	
											
	 Indonesia
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-21	  	D00.2007.0053
19	  	42	  		  		  		  		  	
											
	 Indonesia
	  	NIELSEN MEDIA COMPASS	  	CZT/ACN Trademarks, L.L.C.	  	2005-08-19	  	J00.2005.0159
35	  	35	  		  	2007-04-25	  	IDM
0001/19166	  	2015-08-19	  	
											
	 Ireland
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1989-05-23	  	2827/89	  	09	  		  	1989-05-23	  	136,313	  	2010-05-23	  	
											
	 Ireland
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1989-05-23	  	2828/89	  	16	  		  	1989-05-23	  	136,314	  	2010-05-23	  	
											
	 Ireland
	  	NIELSEN EQ	  	CZT/ACN Trademarks, L.L.C.	  	2008-06-11	  	2008/01170	  	35	  		  	2009-02-21	  	239,525	  	2018-06-11	  	
											
	 Israel
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-10-02	  	122,914	  	09	  		  	1999-11-04	  	122,914	  	2019-10-02	  	
											
	 Israel
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-10-02	  	122,915	  	16	  		  	1999-11-04	  	122,915	  	2019-10-02	  	
											
	 Israel
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-10-02	  	122,916	  	35	  		  	1999-11-04	  	122,916	  	2019-10-02	  	

  

 Page 42 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Israel	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-10-02	  	122,917	  	42	  		  	1999-11-04	  	122,917	  	2019-10-02	  	
											
	Israel	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1998-10-02	  	122,918	  	09	  		  	1999-11-04	  	122,918	  	2019-10-02	  	
											
	Israel	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.CZT/ACN Trademarks, L.L.C.	  	1998-10-02	  	122,919	  	16	  		  	1999-11-04	  	122,919	  	2019-10-02	  	
											
	Israel	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1998-10-02	  	122,920	  	35	  		  	1999-11-04	  	122,920	  	2019-10-02	  	
											
	Israel	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1998-10-02	  	122,921	  	42	  		  	1999-11-04	  	122,921	  	2019-10-02	  	
											
	Israel	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2006-01-19	  	186,763	  	09	  		  	2007-08-07	  	186,763	  	2016-01-19	  	
											
	Israel	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2006-01-19	  	186,764	  	16	  		  	2007-08-07	  	186,764	  	2016-01-19	  	
											
	Israel	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2006-01-19	  	186,765	  	35	  		  	2007-08-07	  	186,765	  	2016-01-19	  	
											
	Israel	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2006-01-19	  	186,766	  	38	  		  	2007-10-14	  	186,766	  	2016-01-19	  	
											
	Israel	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-07	  	197,591	  	09	  		  	2008-11-05	  	197,591	  	2017-02-07	  	
											
	Israel	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-07	  	197,592	  	35	  		  	2008-11-05	  	197,592	  	2017-02-07	  	
											
	Israel	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-03-08	  	198,291	  	09	  		  	2008-09-03	  	198,291	  	2017-03-08	  	
											
	Israel	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-03-08	  	198,292	  	16	  		  	2008-09-03	  	198,292	  	2017-03-08	  	
											
	Israel	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-03-08	  	198,293	  	35	  		  	2008-09-03	  	198,293	  	2017-03-08	  	
											
	Israel	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-03-08	  	198,294	  	42	  		  	2008-09-03	  	198,294	  	2017-03-08	  	
											
	Italy	  	NIELSEN (Split N)	  	CZT/ACN Trademarks, L.L.C.	  	1991-07-12	  	RM91C002553	  	09 16 35 42	  		  	1991-07-12	  	613,250	  	2011-07-12	  	
											
	Japan	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1999-02-05	  	11-9919	  	09 16 35 42	  		  	2001-05-18	  	4,475,705	  	2011-05-18	  	
											
	Japan	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1999-02-05	  	11-9920	  	09 16 35 42	  		  	2001-05-18	  	4,475,706	  	2011-05-18	  	
											
	Japan	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2000-06-23	  	2000-70138	  	09 35	  		  	2001-07-19	  	4,492,765	  	2011-07-19	  	
											
	Japan	  	ACNIELSEN EQ	  	CZT/ACN Trademarks, L.L.C.	  	1999-02-05	  	11-9918	  	35	  		  	2000-09-08	  	4,415,935	  	2010-09-08	  	
											
	Japan	  	ACNIELSEN I-SCAN	  	CZT/ACN Trademarks, L.L.C.	  	2003-09-29	  	2003-84496	  	35	  		  	2004-05-28	  	4,774,763	  	2014-05-28	  	
											
	Japan	  	N DESIGN and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-05-20	  	2002-40962	  	09 16 35	  		  	2003-07-11	  	4,690,972	  	2013-07-11	  	

  

 Page 43 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal Date	  	Comments
	 Japan
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-15	  	2007-12567	  	09 16 35 42	  		  	2007-11-30	  	5,095,364	  	2017-11-30	  	
											
	 Japan
	  	NIELSEN (Split N)	  	CZT/ACN Trademarks, L.L.C.	  	1991-12-25	  	3-133759	  	16	  		  	1994-05-31	  	2,667,844	  	2014-05-31	  	
											
	 Japan
	  	NIELSEN (Split N)	  	CZT/ACN Trademarks, L.L.C.	  	1992-09-28	  	4-219165	  	35	  		  	1995-06-30	  	3,049,231	  	2015-06-30	  	
											
	 Japan
	  	NIELSEN (Split N)	  	CZT/ACN Trademarks, L.L.C.	  	1992-09-28	  	4-219166	  	42	  		  	1996-05-31	  	3,151,485	  	2016-05-31	  	
											
	 Japan
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-07	  	2007-10020	  	09 35	  		  	2008-01-25	  	5,106,916	  	2018-01-25	  	
											
	 Japan
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-15	  	2007-12568	  	09 16 35 42	  		  	2007-11-30	  	5,095,365	  	2017-11-30	  	
											
	 Jordan
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1999-09-01	  	55342	  	09	  		  	2001-02-15	  	55342	  	2016-09-01	  	
											
	 Jordan
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1999-09-01	  	55341	  	16	  		  	2001-02-15	  	55341	  	2016-09-01	  	
											
	 Jordan
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2000-02-13	  	60302	  	35	  		  	2002-08-21	  	60302	  	2010-02-13	  	
											
	 Jordan
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2000-02-13	  	60300	  	42	  		  	2002-08-21	  	60300	  	2010-02-13	  	
											
	 Jordan
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1999-08-31	  	55339	  	09	  		  	1999-08-31	  	55339	  	2016-08-31	  	
											
	 Jordan
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1999-08-31	  	55340	  	16	  		  	1999-08-31	  	55340	  	2016-08-31	  	
											
	 Jordan
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	2000-02-13	  	60301	  	35	  		  	2002-08-21	  	60301	  	2010-02-13	  	
											
	 Jordan
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	2000-02-13	  	60299	  	42	  		  	2002-08-21	  	60299	  	2010-02-13	  	
											
	 Jordan
	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-09-21	  	88201	  	09	  		  	2006-09-21	  	88201	  	2016-09-21	  	
											
	 Jordan
	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-09-21	  	88202	  	35	  		  	2006-09-21	  	88202	  	2016-09-21	  	
											
	 Jordan
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-06-26	  	67027	  	09	  		  	2003-08-24	  	67027	  	2012-06-26	  	Disclaims: N
											
	 Jordan
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-06-26	  	66944	  	16	  		  	2003-08-24	  	66944	  	2012-06-26	  	Disclaims: N
											
	 Jordan
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-06-26	  	66945	  	35	  		  	2003-08-24	  	66945	  	2012-06-26	  	Disclaims: N
											
	 Jordan
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-22	  	90641	  	09	  		  	2007-09-18	  	90641	  	2017-02-22	  	
											
	 Jordan
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-22	  	90667	  	35	  		  	2007-09-18	  	90667	  	2017-02-22	  	
											
	 Kazakhstan
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-27	  	12,996	  	09 16 35 42	  		  	2001-01-30	  	11,150	  	2018-11-27	  	
											
	 Kazakhstan
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-05-17	  	KZ 20,690	  	09 16 35	  		  	2004-01-31	  	KZ 16311	  	2012-05-17	  	

  

 Page 44 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	 Mark
	 	 Registrant
	  	 Filing Date
	  	 Application
Number
	  	 International
Class
	  	 National Local
Class
	  	 Registration
Date
	  	 Registration
Number
	  	 Renewal
Date
	  	 Comments

											
	 Kazakhstan
	  	NIELSEN
ANSWERS	 	CZT/ACN Trademarks,
 L.L.C.
	  	2007-02-07	  	37,804	  	09 35	  		  	2008-10-15	  	26,578	  	2017-02-07	  	
											
	 Kazakhstan
	  	nielsen Logo	 	CZT/ACN Trademarks,
 L.L.C.
	  	2007-03-06	  	38,199	  	09 16 35 42	  		  	2008-09-15	  	26,385	  	2017-03-06	  	
											
	 Kenya
	  	ACNIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	1998-12-04	  	48,273	  	09	  		  	2004-07-13	  	48,273	  	2018-12-04	  	
											
	 Kenya
	  	ACNIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	1998-12-04	  	48,274	  	16	  		  	2003-07-25	  	48,274	  	2018-12-04	  	
											
	 Kenya
	  	ACNIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	1998-12-04	  	1,568	  	35	  		  	2006-02-15	  	1,568	  	2018-12-04	  	
											
	 Kenya
	  	ACNIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	1998-12-04	  	1,569	  	42	  		  	2005-03-05	  	1,569	  	2018-12-04	  	
											
	 Kenya
	  	ACNIELSEN
ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2006-08-02	  	59,565	  	09 35	  		  	2007-02-05	  	59,565	  	2016-08-02	  	
											
	 Kenya
	  	N Design and
NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-06-28	  	53,226	  	09	  		  	2006-09-04	  	53,226	  	2012-06-28	  	
											
	 Kenya
	  	N Design and
NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-06-28	  	53,227	  	16	  		  	2006-09-04	  	53,227	  	2012-06-28	  	
											
	 Kenya
	  	N Design and
NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-06-28	  	2,886	  	35	  		  	2005-02-17	  	2886	  	2012-06-28	  	
											
	 Kenya
	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-04-16	  	60,982	  	09 16 35 42	  		  	2008-04-23	  	60,982	  	2017-04-16	  	
											
	 Kenya
	  	NIELSEN
ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2007-03-05	  	60,745	  	09 35	  		  	2007-12-13	  	60,745	  	2017-03-05	  	
											
	 Kenya
	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-04-16	  	60,983	  	09 16 35 42	  		  		  		  		  	
											
	 Korea (South)
	  	ACNIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	1998-11-25	  	98-1554	  	09 16 35 42	  		  	1999-12-29	  	773	  	2009-12-29	  	Renewal
Authrz’d 12/01/2008

											
	 Korea (South)
	  	ACNIELSEN
and Globe
Design	 	CZT/ACN Trademarks,
L.L.C.	  	1998-11-25	  	98-1555	  	09 16 35 42	  		  	1999-12-29	  	772	  	2009-12-29	  	Registration
to be
Allowed to
Lapse
12/29/2009
											
	 Korea (South)
	  	ACNIELSEN
I-SCAN	 	CZT/ACN Trademarks,
L.L.C.	  	2003-09-29	  	2003-20713	  	35	  		  	2004-11-08	  	107,989	  	2014-11-08	  	
											
	 Korea (South)
	  	ACNIELSEN
WINNING
BRANDS	 	CZT/ACN Trademarks,
L.L.C.	  	1999-02-25	  	99-1913	  	35	  		  	1999-12-29	  	58,724	  	2009-12-29	  	Registration
to be
Allowed to
Lapse
12/29/2009
											
	 Korea (South)
	  	N Design and
NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-05-21	  	2002-1788	  	09 16 35	  		  	2004-02-24	  	9,357	  	2014-02-24	  	
											
	 Korea (South)
	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-12	  	2007-606	  	09 16 35 42	  		  	2008-04-01	  	22,827	  	2018-04-01	  	
											
	 Korea (South)
	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	1988-11-25	  	88-2367	  	35	  		  	1990-02-26	  	11,054	  	2010-02-26	  	
											
	 Korea (South)
	  	NIELSEN
(Korean
characters)	 	CZT/ACN Trademarks,
L.L.C.	  	1991-03-13	  	91-987	  	35	  		  	1992-07-15	  	16,706	  	2012-07-15	  	
											
	 Korea (South)
	  	NIELSEN
ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-07	  	2007-550	  	09 35	  		  	2007-10-22	  	21,332	  	2017-10-22	  	

  

 Page 45 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal Date	  	Comments
	 Korea (South)
	  	NIELSEN EQ	  	CZT/ACN Trademarks, L.L.C.	  	2008-12-10	  	2008-31263	  	35	  		  		  		  		  	
											
	 Korea (South)
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-12	  	2007-607	  	09 16 35 42	  		  	2008-04-01	  	22,828	  	2018-04-01	  	
											
	 Korea (South)
	  	NIELSEN WINNING BRANDS	  	CZT/ACN Trademarks, L.L.C.	  	2008-12-10	  	2008-31264	  	35	  		  		  		  		  	
											
	 Kosovo
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-06	  	6054	  	09 16 35 42	  		  		  		  		  	
											
	 Kosovo
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2008-11-10	  	6056	  	09 35	  		  		  		  		  	
											
	 Kosovo
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2008-11-10	  	6055	  	09 16 35 42	  		  		  		  		  	
											
	 Kuwait
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2008-05-18	  	94782	  	09	  		  	2009-02-10	  	75,407	  	2018-05-17	  	
											
	 Kuwait
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2008-05-18	  	94783	  	35	  		  		  		  		  	
											
	 Lebanon
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-06	  	4453/IP	  	09 16 35	  		  	2004-08-07	  	98990	  	2019-08-07	  	
											
	 Lebanon
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-08-06	  	4454/IP	  	09 16 35 42	  		  	2004-08-07	  	98991	  	2019-08-07	  	
											
	 Lebanon
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-08-30	  	5527	  	09 16 35 42	  		  	2007-09-12	  	112807	  	2022-09-12	  	
											
	 Malaysia
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-28	  	MA/13746/98	  	09	  		  	2001-05-14	  	98/013746	  	2018-11-28	  	
											
	 Malaysia
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-28	  	MA/13745/98	  	16	  		  	2002-04-29	  	98/013745	  	2018-11-28	  	
											
	 Malaysia
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-28	  	MA/13744/98	  	35	  		  	2002-08-12	  	98/013744	  	2018-11-28	  	
											
	 Malaysia
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-28	  	MA/13743/98	  	42	  		  	2002-05-14	  	98/013743	  	2018-11-28	  	
											
	 Malaysia
	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-08-04	  	2006/13784	  	09	  		  		  		  		  	
											
	 Malaysia
	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-08-04	  	2006/13783	  	35	  		  	2008-05-15	  	06/013783	  	2016-08-04	  	
											
	 Malaysia
	  	ACNIELSEN EQ	  	CZT/ACN Trademarks, L.L.C.	  	2005-07-27	  	2005/12468	  	35	  		  	2007-12-27	  	05/012468	  	2010-12-27	  	Disclaims: EQ
											
	 Malaysia
	  	ACNIELSEN I-SCAN	  	CZT/ACN Trademarks, L.L.C.	  	2003-10-06	  	2003/13500	  	35	  		  	2007-08-07	  	03/013500	  	2013-10-06	  	Disclaims: “I”
											
	 Malaysia
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-08-20	  	2002/10127	  	09	  		  		  		  		  	
											
	 Malaysia
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-08-20	  	2002/10128	  	16	  		  	2007-06-05	  	02/010128	  	2012-08-20	  	
											
	 Malaysia
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-08-20	  	2002/10129	  	35	  		  		  		  		  	
											
	 Malaysia
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-07-27	  	2004/10739	  	09	  		  		  		  		  	

  

 Page 46 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 

																					
											
	 Country
	  	 Mark
	  	 Registrant
	  	 Filing Date
	  	 Application
Number
	  	 International

Class
	  	 National
Local
Class
	  	 Registration
Date
	  	 Registration
Number
	  	 Renewal
Date
	  	 Comments

	 Malaysia
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-27	  	2004/10740	  	16	  		  	2008-12-03	  	04/010740	  	2014-07-27	  	
											
	 Malaysia
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-27	  	2004/10741	  	35	  		  	2007-06-06	  	04/010741	  	2014-07-27	  	
											
	 Malaysia
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-27	  	2004/10742	  	42	  		  		  		  		  	
											
	 Malaysia
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-12	  	2007/02550	  	09	  		  		  		  		  	
											
	 Malaysia
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-12	  	2007/02549	  	35	  		  	2008-11-18	  	07/002549	  	2017-02-12	  	
											
	 Malaysia
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-01	  	2007/03522	  	09	  		  		  		  		  	Appl filed
as series
marks
(color and
b/w)
											
	 Malaysia
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-01	  	2007/03521	  	16	  		  	2009-03-05	  	07/003521	  	2017-03-01	  	
											
	 Malaysia
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-01	  	2007/03519	  	35	  		  	2009-02-20	  	07/003519	  	2017-03-01	  	
											
	 Malaysia
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-01	  	2007/03518	  	38	  		  		  		  		  	Appl filed
as series
marks
(color and
b/w)
											
	 Malaysia
	  	NIELSEN MEDIA COMPASS	  	CZT/ACN Trademarks,
L.L.C.	  	2005-08-11	  	2005/13486	  	35	  		  	2007-11-26	  	05/013486	  	2015-08-11	  	
											
	 Mexico
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-28	  	384,858	  	09	  		  	2000-06-22	  	661,067	  	2009-07-28	  	Renewal
Authrz’d
4/30/2009
											
	 Mexico
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-28	  	384,859	  	16	  		  	2000-05-31	  	657,531	  	2009-07-28	  	Registration
to be
Allowed to
Lapse
7/28/2009
											
	 Mexico
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-28	  	384,865	  	35	  		  	2000-05-31	  	657,533	  	2009-07-28	  	Renewal
Authrz’d
4/30/2009
											
	 Mexico
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-28	  	384,860	  	42	  		  	2000-05-31	  	657,532	  	2009-07-28	  	Registration
to be
Allowed to
Lapse
7/28/2009
											
	 Mexico
	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2004-10-14	  	682,263	  	35	  		  	2004-10-29	  	858,545	  	2014-10-14	  	
											
	 Mexico
	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2004-10-14	  	682,264	  	42	  		  	2004-10-29	  	858,546	  	2014-10-14	  	
											
	 Mexico
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-28	  	384,863	  	09	  		  	2000-03-30	  	648,830	  	2009-07-28	  	Registration
to be
Allowed to
Lapse
7/28/2009
											
	 Mexico
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-28	  	384,864	  	16	  		  	2000-03-30	  	648,831	  	2009-07-28	  	Registration
to be
Allowed to
Lapse
7/28/2009
											
	 Mexico
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-28	  	384,862	  	35	  		  	2000-04-18	  	650,354	  	2009-07-28	  	Registration
to be
Allowed to
Lapse
7/28/200

  

 Page 47 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 
	 Country
	  	 Mark
	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Mexico
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-07-28	  	384,861	  	42	  		  	2000-06-27	  	664,988	  	2009-07-28	  	Registration
to be Allowed
to Lapse
7/28/2009
											
	 Mexico
	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2000-06-05	  	429,156	  	09	  		  	2000-07-25	  	664,614	  	2010-06-05	  	
											
	 Mexico
	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2000-06-05	  	429,155	  	35	  		  	2000-07-25	  	664,613	  	2010-06-05	  	
											
	 Mexico
	  	ACNIELSEN SELECT	  	CZT/ACN Trademarks,
L.L.C.	  	2000-11-10	  	457,630	  	09	  		  	2001-02-28	  	689,707	  	2010-11-10	  	
											
	 Mexico
	  	ACNIELSEN SELECT	  	CZT/ACN Trademarks,
L.L.C.	  	2000-11-10	  	457,629	  	35	  		  	2001-02-28	  	689,706	  	2010-11-10	  	
											
	 Mexico
	  	ACNIELSEN WEB EXPRESS	  	CZT/ACN Trademarks,
L.L.C.	  	2005-06-07	  	721,611	  	35	  		  	2006-03-20	  	924,693	  	2015-06-07	  	
											
	 Mexico
	  	ACNIELSEN WEB EXPRESS	  	CZT/ACN Trademarks,
L.L.C.	  	2005-11-08	  	749,345	  	42	  		  	2005-11-24	  	910,310	  	2015-11-08	  	
											
	 Mexico
	  	INDICE ACNIELSEN DE ALIMENTOS	  	CZT/ACN Trademarks,
L.L.C.	  	2002-04-10	  	542,479	  	35	  		  	2002-05-23	  	748,082	  	2012-04-10	  	
											
	 Mexico
	  	INDICE ACNIELSEN DE BEBIDAS	  	CZT/ACN Trademarks,
L.L.C.	  	2002-04-10	  	542,480	  	35	  		  	2002-05-23	  	748,083	  	2012-04-10	  	
											
	 Mexico
	  	INDICE ACNIELSEN DE GOLOSINAS	  	CZT/ACN Trademarks,
L.L.C.	  	2002-04-10	  	542,484	  	35	  		  	2002-05-16	  	747,144	  	2012-04-10	  	
											
	 Mexico
	  	INDICE ACNIELSEN DE HIGIENE Y BELLEZA	  	CZT/ACN Trademarks,
L.L.C.	  	2002-04-10	  	542,481	  	35	  		  	2002-05-16	  	747,141	  	2012-04-10	  	
											
	 Mexico
	  	INDICE ACNIELSEN DE LICORES	  	CZT/ACN Trademarks,
L.L.C.	  	2002-04-10	  	542,482	  	35	  		  	2002-05-16	  	747,142	  	2012-04-10	  	
											
	 Mexico
	  	INDICE ACNIELSEN DE USO DOMESTICO	  	CZT/ACN Trademarks,
L.L.C.	  	2002-04-10	  	542,483	  	35	  		  	2002-05-16	  	747,143	  	2012-04-10	  	
											
	 Mexico
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-06-20	  	552,761	  	09	  		  	2003-07-31	  	757,924	  	2012-06-20	  	
											
	 Mexico
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-06-20	  	552,763	  	16	  		  	2004-01-23	  	818,299	  	2012-06-20	  	
											
	 Mexico
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-06-20	  	552,762	  	35	  		  	2004-12-17	  	864,766	  	2012-06-20	  	
											
	 Mexico
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-27	  	839,010	  	09	  		  	2007-04-12	  	979,904	  	2017-02-27	  	
											
	 Mexico
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-27	  	839,011	  	16	  		  	2007-04-11	  	979,616	  	2017-02-27	  	
											
	 Mexico
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-27	  	839,012	  	35	  		  	2007-04-11	  	979,617	  	2017-02-27	  	
											
	 Mexico
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1987-10-14	  	32,531	  	35 36 42	  		  	1988-01-28	  	341,813	  	2012-10-14	  	
											
	 Mexico
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-27	  	839,013	  	42	  		  	2007-04-11	  	979,618	  	2017-02-27	  	
											
	 Mexico
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1990-05-15	  	86,948	  	42	  		  	1991-10-14	  	400,714	  	2010-05-15	  	

  

 Page 48 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Mexico
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-04-19	  	849,477	  	09	  		  	2007-05-30	  	987,025	  	2017-04-19	  	
											
	 Mexico
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-04-19	  	849,478	  	35	  		  	2008-02-19	  	1,023,965	  	2017-04-19	  	
											
	 Mexico
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-27	  	839,014	  	09	  		  	2007-04-19	  	980,761	  	2017-02-27	  	
											
	 Mexico
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-27	  	839,015	  	16	  		  	2007-04-19	  	983,254	  	2017-02-27	  	
											
	 Mexico
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-27	  	839,016	  	35	  		  	2007-05-18	  	984,205	  	2017-02-27	  	
											
	 Mexico
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-27	  	839,018	  	42	  		  	2007-04-19	  	980,762	  	2017-02-27	  	
											
	 Moldova
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-27	  	MD 008281	  	09 16 35 42	  		  	2000-01-05	  	6970	  	2008-11-27	  	Renewal Authrz’d
6/23/2008
											
	 Moldova
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-05-22	  	MD 011341	  	09 16 35	  		  	2003-07-03	  	MD 9631	  	2012-05-22	  	
											
	 Moldova
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-07-20	  	MD 015199	  	09 16 35 42	  		  	2005-10-07	  	12826	  	2014-07-20	  	
											
	 Moldova
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-08	  	MD 020693	  	09 35	  		  	2008-05-16	  	16435	  	2017-02-08	  	
											
	 Moldova
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-26	  	MD 020801	  	09 16 35 42	  		  	2008-05-19	  	16452	  	2017-02-26	  	
											
	 Monaco
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1966-08-10	  	8796	  	35	  		  	1981-07-13	  	96-17311	  	2016-08-10	  	
											
	 New Zealand
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-20	  	301,589	  	09	  		  	1999-05-11	  	301,589	  	2015-11-20	  	
											
	 New Zealand
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-20	  	301,590	  	16	  		  	1999-05-11	  	301,590	  	2015-11-20	  	
											
	 New Zealand
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-20	  	301,591	  	35	  		  	1999-05-11	  	301,591	  	2015-11-20	  	
											
	 New Zealand
	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-20	  	301,592	  	42	  		  	1999-05-11	  	301,592	  	2015-11-20	  	
											
	 New Zealand
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-20	  	301,593	  	09	  		  	1999-05-17	  	301,593	  	2015-11-20	  	
											
	 New Zealand
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-20	  	301,594	  	16	  		  	1999-05-17	  	301,594	  	2015-11-20	  	
											
	 New Zealand
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-20	  	301,595	  	35	  		  	1999-05-17	  	301,595	  	2015-11-20	  	
											
	 New Zealand
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-20	  	301,596	  	42	  		  	1999-05-17	  	301,596	  	2015-11-20	  	
											
	 New Zealand
	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-07-31	  	752,325	  	09 35	  		  	2006-07-31	  	752,325	  	2016-07-31	  	
											
	 New Zealand
	  	ACNIELSEN EQ	  	CZT/ACN Trademarks, L.L.C.	  	1998-06-17	  	293,902	  	35	  		  	1998-12-21	  	293,902	  	2015-06-17	  	
											
	 New Zealand
	  	ACNIELSEN I-SCAN	  	CZT/ACN Trademarks, L.L.C.	  	2003-09-30	  	702,381	  	35	  		  	2004-07-05	  	702,381	  	2013-09-13	  	

  

 Page 49 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal Date	  	Comments
	New Zealand	  	NIELSEN	  	 CZT ACNTrademarks,
 L.L.C.

	  	2004-07-14	  	715,257	  	09 16 35 42	  		  		  	715,257	  	2014-07-14	  	
											
	New Zealand	  	NIELSEN	  	 CZT/ACN Trademarks,

L.L.C.
	  	2007-02-14	  	763,495	  	09 16 35 42	  		  	2007-08-16	  	763,495	  	2017-02-14	  	
											
	New Zealand	  	NIELSEN (Split N)	  	 CZT/ACN Trademarks,

L.L.C.
	  	1989-05-10	  	193,059	  	16	  		  	1989-05-10	  	B193,059	  	2010-05-10	  	
											
	New Zealand	  	NIELSEN (Split N)	  	 CZT/ACN Trademarks,

L.L.C.
	  	1989-05-10	  	193,060	  	35	  		  	1989-05-10	  	B193,060	  	2010-05-10	  	
											
	New Zealand	  	NIELSEN ANSWERS	  	 CZT/ACN Trademarks,

L.L.C.
	  	2007-02-07	  	763,066	  	09 35	  		  	2007-08-09	  	763,066	  	2017-02-07	  	
											
	New Zealand	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-14	  	763,494	  	09 16 35 42	  		  	2007-08-16	  	763,494	  	2017-02-14	  	
											
	Nicaragua	  	ACNIELSEN	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2005-11-11	  	2005-03788	  	09 16 35 42	  		  	2006-10-23	  	602,576	  	2016-10-22	  	
											
	Nicaragua	  	ACNIELSEN ADVISOR	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2006-08-09	  	2006-02802	  	35 42	  		  	2007-11-16	  	703,072	  	2017-11-15	  	
											
	Nicaragua	  	ACNIELSEN ANSWERS	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2006-08-09	  	2006-02803	  	09 35	  		  	2007-11-16	  	703,073	  	2017-11-15	  	
											
	Nicaragua	  	NIELSEN	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2007-02-16	  	2007-00569	  	09 16 35 42	  		  	2007-11-15	  	703,047	  	2017-11-15	  	
											
	Nicaragua	  	NIELSEN ANSWERS	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2007-02-07	  	2007-00450	  	09 35	  		  	2007-10-30	  	702,771	  	2017-10-29	  	
											
	Nicaragua	  	nielsen Logo	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2007-02-16	  	2007-00570	  	09 16 35 42	  		  	2008-09-29	  	08 02425	  	2018-09-28	  	
											
	Nigeria	  	ACNIELSEN	  	 CZT/ACN Trademarks,
 L.L.C.

	  	1999-02-08	  	39195/99	  	09	  		  		  		  		  	
											
	Nigeria	  	ACNIELSEN	  	 CZT/ACN Trademarks,
 L.L.C.

	  	1999-02-25	  	39447/99	  	16	  		  		  		  		  	
											
	Nigeria	  	ACNIELSEN and Globe Design	  	 CZT/ACN Trademarks,
 L.L.C.

	  	1999-02-08	  	TP 39196/99	  	09	  		  		  		  		  	
											
	Nigeria	  	ACNIELSEN and Globe Design	  	 CZT/ACN Trademarks,
 L.L.C.

	  	1999-02-08	  	TP 39446/99	  	16	  		  		  		  		  	
											
	Nigeria	  	ACNIELSEN ANSWERS	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2006-08-24	  	TP 164509/06	  	09	  		  		  		  		  	
											
	Nigeria	  	N Design and NIELSEN	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2002-10-03	  	TP 66931	  	09	  		  		  		  		  	
											
	Nigeria	  	N Design and NIELSEN	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2002-10-03	  	TP 66932	  	16	  		  		  		  		  	
											
	Nigeria	  	NIELSEN ANSWERS	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2007-03-01	  	TP 171165/07	  	09	  		  		  		  		  	
											
	Nigeria	  	NIELSEN ANSWERS	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2007-06-19	  	TP 175298/07	  	35	  		  		  		  		  	
											
	Nigeria	  	nielsen Logo	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2007-03-12	  	171409/07	  	09	  		  		  		  		  	
											
	Nigeria	  	nielsen Logo	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2007-03-12	  	171410/07	  	16	  		  		  		  		  	

  

 Page 50 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Norway
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-01	  	1998-11041	  	09 16 35 42	  		  	1999-04-23	  	197,157	  	2019-04-23	  	
											
	 Norway
	  	ACNIELSEN BUSINESS
FOCUS	  	CZT/ACN Trademarks,
L.L.C.	  	2002-07-04	  	2002-06099	  	09 35	  		  	2003-03-06	  	218,029	  	2013-03-06	  	
											
	 Norway
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-07-04	  	2002-06098	  	09 16 35	  		  	2003-05-08	  	218,839	  	2013-05-08	  	
											
	 Norway
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-14	  	2007-01837	  	09 16 35 42	  		  	2008-08-13	  	247,206	  	2018-08-13	  	
											
	 Norway
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1989-01-10	  	1989-00103	  	35	  		  	1991-06-06	  	145,376	  	2011-06-06	  	
											
	 Norway
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-07	  	2007-01479	  	09 35	  		  	2007-11-16	  	242,411	  	2017-11-16	  	
											
	 Norway
	  	NIELSEN BRAND
BANK	  	CZT/ACN Trademarks,
L.L.C.	  	1997-06-23	  	1997-04991	  	42	  		  	2000-02-10	  	201,407	  	2010-02-10	  	
											
	 Norway
	  	NIELSEN EQ	  	CZT/ACN Trademarks,
L.L.C.	  	2008-07-21	  	2008-07774	  	35	  		  	2008-09-25	  	247,804	  	2018-09-25	  	
											
	 Norway
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-14	  	2007-01836	  	09 16 35 42	  		  	2008-08-13	  	247,205	  	2018-08-13	  	
											
	 Oman
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2008-05-18	  	50536	  	09	  		  	2009-03-15	  	50536	  	2018-05-18	  	
											
	 Oman
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2008-05-18	  	50537	  	35	  		  	2009-03-15	  	50537	  	2018-05-18	  	
											
	 Panama
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-12-20	  	147,652	  	09	  		  	2006-08-01	  	147,652	  	2015-12-20	  	
											
	 Panama
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-12-20	  	147,653	  	16	  		  	2006-08-01	  	147,653	  	2015-12-20	  	
											
	 Panama
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-12-20	  	147,654	  	35	  		  	2006-08-01	  	147,654	  	2015-12-20	  	
											
	 Panama
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2005-12-20	  	147,655	  	42	  		  	2006-08-01	  	147,655	  	2015-12-20	  	
											
	 Panama
	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2004-10-21	  	138,381	  	35	  		  	2005-03-28	  	138,381	  	2014-10-21	  	
											
	 Panama
	  	ACNIELSEN ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2004-10-21	  	138,382	  	42	  		  	2005-03-28	  	138,382	  	2014-10-21	  	
											
	 Panama
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-22	  	153,825	  	09	  		  	2006-08-22	  	153,825-01	  	2016-08-22	  	
											
	 Panama
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-22	  	153,826	  	35	  		  	2006-08-22	  	153,826-01	  	2016-08-22	  	
											
	 Panama
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-06-26	  	121,733	  	09	  		  		  		  		  	
											
	 Panama
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-06-26	  	121,732	  	16	  		  		  		  		  	
											
	 Panama
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-06-26	  	121,734	  	35	  		  	2003-08-04	  	121,734	  	2012-06-26	  	
											
	 Panama
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-08-01	  	163,717	  	09	  		  	2008-05-06	  	163,717	  	2017-08-01	  	

  

 Page 51 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 

																					
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Panama	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-08-01	  	163,718	  	16	  		  	2008-05-06	  	163,718	  	2017-08-01	  	
											
	Panama	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-08-01	  	163,719	  	35	  		  	2008-05-06	  	163,719	  	2017-08-01	  	
											
	Panama	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-08-01	  	163,720	  	42	  		  	2008-05-06	  	163,720	  	2017-08-01	  	
											
	Panama	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-27	  	159,309	  	09	  		  	2008-01-21	  	159,309-01	  	2017-02-27	  	
											
	Panama	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-27	  	159,310	  	35	  		  	2008-01-21	  	159,310-01	  	2017-02-27	  	
											
	Panama	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-08-01	  	163,714	  	09	  		  	2008-05-05	  	163,714	  	2017-08-01	  	
											
	Panama	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-08-01	  	163,713	  	16	  		  	2008-05-05	  	163,713	  	2017-08-01	  	
											
	Panama	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-08-01	  	163,715	  	35	  		  	2008-05-05	  	163,715	  	2017-08-01	  	
											
	Panama	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-08-01	  	163,716	  	42	  		  	2008-05-05	  	163,716	  	2017-08-01	  	
											
	Paraguay	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2003-07-11	  	17,447	  	09	  		  	2004-03-18	  	266,393	  	2014-03-18	  	
											
	Paraguay	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2003-07-11	  	17,452	  	16	  		  	2004-03-18	  	266,394	  	2014-03-18	  	
											
	Paraguay	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2003-08-19	  	21147/2003	  	35	  		  		  		  		  	
											
	Paraguay	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2003-08-19	  	21148/2003	  	42	  		  	2004-09-07	  	271,160	  	2014-09-07	  	
											
	Paraguay	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	4598/2007	  	09	  		  		  		  		  	
											
	Paraguay	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	4599/2007	  	16	  		  	2008-03-18	  	308,599	  	2018-03-18	  	
											
	Paraguay	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	4600/2007	  	35	  		  	2008-03-18	  	308,600	  	2018-03-18	  	
											
	Paraguay	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	4601/2007	  	42	  		  	2008-03-18	  	308,601	  	2018-03-18	  	
											
	Paraguay	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-02	  	22152/2006	  	09	  		  	2007-06-29	  	300,055	  	2017-06-29	  	Appl Amended from
ACNIELSEN ANSWERS
											
	Paraguay	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-02	  	22153/2006	  	35	  		  	2007-10-10	  	303,549	  	2017-10-10	  	
											
	Paraguay	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	4602/2007	  	09	  		  		  		  		  	
											
	Paraguay	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	4603/2007	  	16	  		  	2007-11-15	  	305,146	  	2017-11-15	  	
											
	Paraguay	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	4604/2007	  	35	  		  	2007-11-15	  	305,147	  	2017-11-15	  	

  

 Page 52 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	 Total Records: 915
	  		  		  		  		  		  		  		  		  	

  

																					
	 Country
	  	Mark	 	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Paraguay	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	4605/2007	  	42	  		  	2007-11-15	  	305,148	  	2017-11-15	  	
											
	Peru	  	ACNIELSEN ADVISOR	 	CZT/ACN Trademarks,
L.L.C.	  	2006-06-23	  	282,736	  	35	  		  	2007-02-12	  	45,201	  	2017-02-12	  	
											
	Peru	  	ACNIELSEN ADVISOR	 	CZT/ACN Trademarks,
L.L.C.	  	2006-06-23	  	282,696	  	42	  		  	2007-02-12	  	45,200	  	2017-02-12	  	
											
	Peru	  	ACNIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2006-08-03	  	286,587	  	09	  		  	2006-10-18	  	120,612	  	2016-10-18	  	
											
	Peru	  	ACNIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2006-08-03	  	286,588	  	35	  		  	2006-10-20	  	43,853	  	2016-10-20	  	
											
	Peru	  	N Design and NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-05-16	  	152,287	  	09	  		  	2002-11-04	  	84,527	  	2012-11-04	  	
											
	Peru	  	N Design and NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-05-16	  	152,286	  	16	  		  	2002-10-31	  	84,384	  	2012-10-31	  	
											
	Peru	  	N Design and NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-05-16	  	152,285	  	35	  		  	2002-10-31	  	30,816	  	2012-10-31	  	
											
	Peru	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-20	  	306,345	  	09	  		  	2007-10-10	  	131,404	  	2017-10-10	  	
											
	Peru	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-20	  	306,344	  	16	  		  	2007-09-24	  	130,948	  	2017-09-24	  	
											
	Peru	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-20	  	306,343	  	35	  		  	2007-09-24	  	47,540	  	2017-09-24	  	
											
	Peru	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-20	  	306,342	  	38	  		  	2007-10-11	  	47,735	  	2017-10-11	  	
											
	Peru	  	NIELSEN (Split N)	 	CZT/ACN Trademarks,
L.L.C.	  	1990-12-03	  	178,531	  	16	  		  	1991-05-08	  	90,925	  	2016-05-08	  	
											
	Peru	  	NIELSEN (Split N)	 	CZT/ACN Trademarks,
L.L.C.	  	1990-12-03	  	178,532	  	35	  		  	1991-05-08	  	8,570	  	2016-05-08	  	
											
	Peru	  	NIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-07	  	305,349	  	09	  		  	2007-05-21	  	127,492	  	2017-05-21	  	
											
	Peru	  	NIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-07	  	305,350	  	35	  		  	2007-05-21	  	46,290	  	2017-05-21	  	
											
	Peru	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-20	  	306,351	  	09	  		  	2007-09-19	  	130,895	  	2017-09-19	  	
											
	Peru	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-20	  	306,348	  	16	  		  	2007-09-19	  	130,894	  	2017-09-19	  	
											
	Peru	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-20	  	306,347	  	35	  		  	2007-09-19	  	47,504	  	2017-09-19	  	
											
	Peru	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-20	  	306,346	  	38	  		  	2007-09-19	  	47,503	  	2017-09-19	  	
											
	Philippines	  	ACNIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	1998-11-26	  	4-1998-008698	  	09 16 35 42	  		  	2005-12-19	  	4-1998-008698	  	2015-12-19	  	
											
	Philippines	  	ACNIELSEN and Globe
 Design
	 	CZT/ACN Trademarks,
L.L.C.	  	1998-11-26	  	4-1998-008694	  	09 16 35 42	  		  	2004-09-18	  	4-1998-008694	  	2014-09-18	  	
											
	Philippines	  	NIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-07	  	4-2007-001273	  	09 35	  		  	2008-05-28	  	4-2007-001273	  	2018-05-28	  	

  

 Page 53 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 

  

																					
	 Country
	  	Mark	 	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Philippines
	  	nielsen Logo	 	CZT/ACN Trademarks,
 L.L.C.
	  	2007-02-09	  	4-2007-001360 09 16 35 42	  		  	2007-10-08	  	4-2007-001360	  	2017-10-08	  	
											
	 Philippines
	  	NIELSEN MEDIA
 CAPSULE (Filed
as ITU)
	 	CZT/ACN Trademarks,
L.L.C.	  	2009-06-08	  	4-2009-005669	  	09 35 38 42	  		  		  		  		  	
											
	 Poland
	  	N Design and
 NIELSEN
	 	CZT/ACN Trademarks,
L.L.C.	  	2002-05-28	  	Z-250938	  	09 16 35	  		  	2006-09-04	  	173,351	  	2012-05-28	  	
											
	 Poland
	  	NIELSEN EQ	 	CZT/ACN Trademarks,
L.L.C.	  	2008-01-07	  	Z-334853	  	35	  		  		  		  		  	
											
	 Puerto Rico
	  	ACNIELSEN
 ADVISOR
	 	CZT/ACN Trademarks,
L.L.C.	  	2004-10-04	  	063429	  	35	  		  	2006-02-15	  	63,429	  	2014-10-04	  	
											
	 Puerto Rico
	  	ACNIELSEN
 ADVISOR
	 	CZT/ACN Trademarks,
L.L.C.	  	2004-10-04	  	063430	  	42	  		  	2006-02-15	  	63,430	  	2014-10-04	  	
											
	 Puerto Rico
	  	ACNIELSEN
 ANSWERS
	 	CZT/ACN Trademarks,
L.L.C.	  	2006-08-02	  		  	09	  		  		  		  		  	Awaiting advice re:
serial number
											
	 Puerto Rico
	  	ACNIELSEN
 ANSWERS
	 	CZT/ACN Trademarks,
L.L.C.	  	2006-08-02	  		  	35	  		  		  		  		  	Awaiting advice re:
serial number
											
	 Puerto Rico
	  	N Design and
 NIELSEN
	 	CZT/ACN Trademarks,
L.L.C.	  	2002-05-21	  	57,449	  	09	  		  	2004-06-09	  	57,449	  	2012-05-21	  	
											
	 Puerto Rico
	  	N Design and
 NIELSEN
	 	CZT/ACN Trademarks,
L.L.C.	  	2002-05-21	  	57,448	  	16	  		  	2004-06-09	  	57,448	  	2012-05-21	  	
											
	 Puerto Rico
	  	N Design and
 NIELSEN
	 	CZT/ACN Trademarks,
L.L.C.	  	2002-05-21	  	57,450	  	35	  		  	2004-06-09	  	57,450	  	2012-05-21	  	
											
	 Puerto Rico
	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-06-12	  	73,666	  	09	  		  		  		  		  	
											
	 Puerto Rico
	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-06-12	  	73,664	  	16	  		  		  		  		  	
											
	 Puerto Rico
	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-06-12	  	73,665	  	35	  		  		  		  		  	
											
	 Puerto Rico
	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-06-12	  	73,663	  	42	  		  		  		  		  	
											
	 Puerto Rico
	  	NIELSEN
 ANSWERS
	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-06	  	72,165	  	09	  		  		  		  		  	
											
	 Puerto Rico
	  	NIELSEN
ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-06	  	72,164	  	35	  		  		  		  		  	
											
	 Puerto Rico
	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-06-12	  	73,768	  	09	  		  		  		  		  	
											
	 Puerto Rico
	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-06-12	  	73,668	  	16	  		  		  		  		  	
											
	 Puerto Rico
	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-06-12	  	73,776	  	35	  		  		  		  		  	
											
	 Puerto Rico
	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-06-12	  	73,667	  	42	  		  		  		  		  	
											
	 Qatar
	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2008-05-28	  	51551	  	09	  		  	2009-04-08	  	51551	  	2018-05-28	  	
											
	 Qatar
	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2008-05-28	  	51552	  	35	  		  	2009-04-12	  	51552	  	2018-05-28	  	

  

 Page 54 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																											
	Total Records: 915	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 

  

																											
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National Local
Class	  	Registration
date	  	Registration
Number	  	Renewal Date	  	Comments
	 Romania
	  	N Design and
 NIELSEN
	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-22	  	RO
M2002/002889	  	09 16 35	  		  	2003-05-22	  	51,019	  	2012-05-22	  	
											
	 Romania
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-15	  	M2004/06168	  	09 16 35 42	  		  	2005-07-15	  	61,829	  	2014-07-15	  	
											
	 Russia
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-11-26	  	1998/718804	  	09 16 35 42	  		  	2000-03-06	  	185,572	  	2018-11-26	  	
											
	 Russia
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-08-08	  	2002/715129	  	09 16 35	  		  	2004-05-06	  	268,232	  	2012-08-08	  	
											
	 Russia
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1994-09-30	  	1994/034904	  	09 16 42 35 37	  		  	1996-02-15	  	137,836	  	2014-09-30	  	
											
	 Russia
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-05	  	2007/705830	  	09 16 35 42	  		  	2008-06-05	  	351,899	  	2017-03-05	  	
											
	 Russia
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-08	  	2007/704212	  	09 35	  		  	2008-07-02	  	354,290	  	2017-02-08	  	
											
	 Russia
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-05	  	2007/705829	  	09 16 35 42	  		  	2008-06-17	  	352,935	  	2017-03-05	  	
											
	 Serbia
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-08-06	  	Z-1086/2004	  	09 16 35	  		  	2006-02-23	  	50072	  	2014-08-06	  	
											
	 Serbia
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-08-06	  	Z-1087/2004	  	09 16 35 42	  		  	2006-02-23	  	50075	  	2014-08-06	  	
											
	 Serbia
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-14	  	Z-277/2007	  	09 35	  		  	2008-05-12	  	55015	  	2017-02-14	  	
											
	 Serbia
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-16	  	Z-555/2007	  	09 16 35 42	  		  	2008-05-21	  	55067	  	2017-03-16	  	
											
	 Singapore
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-11-26	  	T98/11866B	  	09	  		  	2002-01-29	  	T98/11866B	  	2018-11-26	  	
											
	 Singapore
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-11-26	  	T98/11867J	  	16	  		  	2002-01-29	  	T98/11867J	  	2018-11-26	  	
											
	 Singapore .
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-11-26	  	T98/11868I	  	35	  		  	2002-01-29	  	T98/11868I	  	2018-11-26	  	
											
	 Singapore
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-11-26	  	T98/11869G	  	42	  		  	2002-01-29	  	T98/11869G	  	2018-11-26	  	
											
	 Singapore
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-02	  	T06/15552C	  	35	  		  	2006-08-02	  	T06/15552C	  	2016-08-02	  	
											
	 Singapore
	  	ACNIELSEN
I-SCAN	  	CZT/ACN Trademarks,
L.L.C.	  	2003-10-02	  	T03/15759B	  	35	  		  	2004-08-03	  	T03/15759B	  	2013-10-02	  	
											
	 Singapore
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-08-16	  	T02/12521B	  	09	  		  	2002-08-16	  	T02/12521B	  	2012-08-16	  	
											
	 Singapore
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-08-16	  	T02/12522J	  	16	  		  	2002-08-16	  	T02/12522J	  	2012-08-16	  	
											
	 Singapore
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-08-16	  	T02/12523I	  	35	  		  	2002-08-16	  	T02/12523I	  	2012-08-16	  	
											
	 Singapore
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-23	  	T04/12146Z	  	09	  		  	2005-07-05	  	T04/12146Z	  	2014-07-23	  	
											
	 Singapore
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-23	  	T04/12147H	  	16	  		  	2004-07-23	  	T04/12147H	  	2014-07-23	  	

  

 Page 55 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	 Total Records: 915
	  		  		  		  		  		  		  		  		  	

  

																					
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Singapore	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-23	  	T04/12148F	  	35	  		  	2006-10-19	  	T04/12148F	  	2014-07-23	  	
											
	Singapore	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-23	  	T04/12149D	  	42	  		  	2004-07-23	  	T04/12149D	  	2014-07-23	  	
											
	Singapore	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-09	  	T07/02890H	  	09	  		  	2007-09-19	  	T07/02890H	  	2017-02-09	  	
											
	Singapore	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-09	  	T07/02891F	  	35	  		  	2007-06-26	  	T07/02891F	  	2017-02-09	  	
											
	Singapore	  	NIELSEN EQ	  	CZT/ACN Trademarks,
L.L.C.	  	2008-06-18	  	T08/08016D	  	35	  		  	2008-06-18	  	T08/08016D	  	2018-06-18	  	
											
	Singapore	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-01	  	T07/04467I	  	09	  		  	2007-09-21	  	T07/04467I	  	2017-03-01	  	Appl filed as series
marks (color and
b/w)
											
	Singapore	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-01	  	T07/04470I	  	16	  		  	2007-07-10	  	T07/04470I	  	2017-03-01	  	Appl filed as series
marks (color and
b/w)
											
	Singapore	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-01	  	T07/04474A	  	35	  		  	2007-07-10	  	T07/04474A	  	2017-03-01	  	Appl filed as series
marks (color and
b/w)
											
	Singapore	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-01	  	T07/04475Z	  	42	  		  	2007-09-13	  	T07/04475Z	  	2017-03-01	  	Appl filed as series
marks (color and
b/w)
											
	Singapore	  	NIELSEN MEDIA
 COMPASS
	  	CZT/ACN Trademarks,
L.L.C.	  	2005-08-08	  	T05/13745I	  	35	  		  	2006-08-03	  	T05/13745I	  	2015-08-08	  	
											
	Slovakia	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-15	  	SK 1437-2002	  	09 16 35	  		  	2003-12-15	  	204,696	  	2012-05-15	  	
											
	Slovenia	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-24	  	SI Z200270699	  	09 16 35	  		  	2003-08-19	  	SI 200270699	  	2012-05-24	  	
											
	South Africa	  	IMS CLEAR
DECISIONS	  	CZT/ACN Trademarks,
L.L.C.	  	2008-05-14	  	2008/10870	  	09	  		  		  		  		  	
											
	South Africa	  	IMS CLEAR
DECISIONS	  	CZT/ACN Trademarks,
L.L.C.	  	2008-05-14	  	2008/10871	  	38	  		  		  		  		  	
											
	South Africa	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-15	  	2002/06726	  	09	  		  	2006-08-08	  	2002/06726	  	2012-05-15	  	
											
	South Africa	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-15	  	2002/06727	  	16	  		  	2006-08-08	  	2002/06727	  	2012-05-15	  	
											
	South Africa	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-15	  	2002/06728	  	35	  		  	2006-08-08	  	2002/06728	  	2012-05-15	  	
											
	South Africa	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	2007/03592	  	09	  		  		  		  		  	
											
	South Africa	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	2007/03593	  	16	  		  		  		  		  	
											
	South Africa	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	2007/03594	  	35	  		  		  		  		  	
											
	South Africa	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	2007/03595	  	42	  		  		  		  		  	

  

 Page 56 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	 Total Records: 915
	  		  		  		  		  		  		  		  		  	

  

																					
	 Country
	  	Mark	 	Registrant	  	Filing Date	  	Application
Number	 	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	South Africa	  	NIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-07	  	2007/02389	 	09	  		  		  		  		  	
											
	South Africa	  	NIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-07	  	2007/02390	 	35	  		  		  		  		  	
											
	South Africa	  	NIELSEN CLEAR
DECISIONS	 	CZT/ACN Trademarks,
L.L.C.	  	2008-05-14	  	2008/10872	 	09	  		  		  		  		  	
											
	South Africa	  	NIELSEN CLEAR
DECISIONS	 	CZT/ACN Trademarks,
L.L.C.	  	2008-05-14	  	2008/10873	 	38	  		  		  		  		  	
											
	South Africa	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	2007/03596	 	09	  		  		  		  		  	
											
	South Africa	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	2007/03597	 	16	  		  		  		  		  	
											
	South Africa	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	2007/03598	 	35	  		  		  		  		  	
											
	South Africa	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	2007/03599	 	42	  		  		  		  		  	
											
	South Africa	  	NIELSEN OUTDOOR	 	CZT/ACN Trademarks,
L.L.C.	  	2005-08-08	  	2005/16291	 	09	  		  	2008-11-03	  	2005/16291	  	2015-08-08	  	
											
	South Africa	  	NIELSEN OUTDOOR	 	CZT/ACN Trademarks,
L.L.C.	  	2005-08-08	  	2005/16292	 	35	  		  	2008-11-03	  	2005/16292	  	2015-08-08	  	
											
	Spain	  	NIELSEN EQ	 	CZT/ACN Trademarks,
L.L.C.	  	2008-06-16	  	2833038/02	 	35	  		  	2008-11-24	  	2,833,038	  	2018-06-16	  	
											
	Sweden	  	NIELSEN (Split N)	 	CZT/ACN Trademarks,
L.L.C.	  	1991-09-20	  	91-07999	 	09 16 35	  		  	1995-01-27	  	263,680	  	2015-01-27	  	
											
	Switzerland	  	ACNIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2006-08-11	  	57147/2006	 	09 35	  		  	2006-11-08	  	552,030	  	2016-08-11	  	
											
	Switzerland	  	ACNIELSEN BUSINESS
FOCUS	 	CZT/ACN Trademarks,
L.L.C.	  	2002-07-05	  	05939/2002	 	35	  		  	2002-11-20	  	504,840	  	2012-07-05	  	
											
	Switzerland	  	N Design and NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-06-28	  	05699/2002	 	09 16 35	  		  	2002-08-28	  	502,105	  	2012-06-28	  	
											
	Switzerland	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-06-28	  	05698/2002	 	09 16 35	  		  	2002-08-14	  	502,071	  	2012-06-28	  	
											
	Switzerland	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2007-05-10	  	54998/2007	 	09 16 35 42	  		  	2007-08-02	  	560,842	  	2017-08-02	  	
											
	Switzerland	  	NIELSEN ANSWERS	 	CZT/ACN Trademarks,
L.L.C.	  	2007-02-08	  	51502/2007	 	09 35	  		  	2007-05-01	  	557,961	  	2017-02-08	  	
											
	Switzerland	  	NIELSEN HOMESCAN	 	CZT/ACN Trademarks,
L.L.C.	  	2008-08-21	  	60326/2008	 	35	  		  	2009-01-20	  	581,804	  	2018-08-21	  	
											
	Switzerland	  	nielsen Logo	 	CZT/ACN Trademarks,
L.L.C.	  	2007-05-10	  	54999/2007	 	09 16 35 42	  		  	2007-08-03	  	560,830	  	2017-05-10	  	
											
	Taiwan	  	ACNIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	1998-12-24	  	(87) 62067	 	09	  		  	2000-05-01	  	890,842	  	2010-04-30	  	Renewal
Authrz’d
4/30/2009
											
	Taiwan	  	ACNIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	1998-12-24	  	(87) 62068	 	16	  		  	2000-11-01	  	912,228	  	2010-10-31	  	Registration
to be
Allowed to
Lapse
10/31/2010

  

 Page 57 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	 	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Taiwan
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-24	  	(87) 62071	 	09	  		  	2000-06-16	  	894,278	  	2010-04-30	  	Registration to be Allowed to
Lapse 4/30/2010; Associated
w/ ACNIELSEN (CL 9)
											
	 Taiwan
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-24	  	(87) 62072	 	16	  		  	2001-02-01	  	928,168	  	2010-10-31	  	Registration to be Allowed to
Lapse 10/31/2010;
Associated w/ ACNIELSEN
(CL 16)
											
	 Taiwan
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-24	  	(87) 62073	 	35	  		  	2000-04-16	  	123,053	  	2009-12-31	  	Registration to be Allowed to
Lapse 12/31/2009;
Associated w/ ACNIELSEN
(CL 35)
											
	 Taiwan
	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-24	  	(87) 62074	 	42	  		  	2000-08-16	  	127,925	  	2010-06-30	  	Registration to be Allowed to
Lapse 6/30/2010; Associated
w/ ACNIELSEN (CL 42)
											
	 Taiwan
	  	ACNIELSEN EQ	  	CZT/ACN Trademarks,
L.L.C.	  	1999-02-26	  	(88) 08026	 	35	  		  	2000-09-01	  	128,215	  	2009-12-31	  	Registration to be Allowed to
Lapse 12/31/2009;
Disclaims: EQ
											
	 Taiwan
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-17	  	(91) 020035	 	09	  		  	2003-08-16	  	1,053,699	  	2015-08-31	  	
											
	 Taiwan
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-17	  	(91) 020036	 	16	  		  	2003-06-16	  	1,047,270	  	2013-06-15	  	
											
	 Taiwan
	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-17	  	(91) 020037	 	35	  		  	2003-08-01	  	184,667	  	2013-07-31	  	
											
	 Taiwan
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-21	  	9370339210	 	09	  		  	2005-07-16	  	1,163,616	  	2015-07-15	  	
											
	 Taiwan
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-21	  	9370339240	 	16	  		  	2005-07-16	  	1,164,002	  	2015-07-15	  	
											
	 Taiwan
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-21	  	9370339250	 	35	  		  	2005-11-01	  	1,180,061	  	2015-10-31	  	
											
	 Taiwan
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-21	  	9370339260	 	42	  		  	2005-11-01	  	1,180,275	  	2015-10-31	  	
											
	 Taiwan
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-09	  	096007020	 	09 35	  		  	2007-11-16	  	1,288,830	  	2017-11-15	  	
											
	 Taiwan
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-27	  	096008842	 	09 16 35 42	  		  	2009-01-01	  	1,345,368	  	2019-01-01	  	
											
	 Tanganyika (Tanzania)
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-03-08	  	26653	 	09	  		  	1999-03-08	  	26653	  	2016-03-08	  	

  

 Page 58 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 

																					
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Tanganyika (Tanzania)	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-03-08	  	26652	  	16	  		  	1999-03-08	  	26652	  	2016-03-08	  	
											
	Tanganyika (Tanzania)	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-03-08	  	000 821	  	35	  		  	2000-10-31	  	821	  	2016-03-08	  	
											
	Tanganyika (Tanzania)	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-03-08	  	000 820	  	42	  		  	2000-10-31	  	820	  	2016-03-08	  	
											
	Tanganyika (Tanzania)	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-03-08	  	SM 824	  	09	  		  		  		  		  	
											
	Tanganyika (Tanzania)	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-03-08	  	SM 825	  	16	  		  		  		  		  	
											
	Tanganyika (Tanzania)	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	2004-03-11	  	000 824	  	35	  		  		  		  		  	
											
	Tanganyika (Tanzania)	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-03-11	  	000 825	  	42	  		  		  		  		  	
											
	Tanganyika (Tanzania)	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-01	  	003 695	  	09	  		  	2008-01-30	  	32328	  	2013-08-01	  	
											
	Tanganyika (Tanzania)	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-01	  	001 063	  	35	  		  		  		  		  	
											
	Tanganyika (Tanzania)	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-09-30	  	000 112	  	09	  		  		  		  		  	
											
	Tanganyika (Tanzania)	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-09-30	  	000 113	  	16	  		  	2004-01-30	  	30009	  	2009-09-30	  	Registration to be
Allowed to
Lapse 9/30/2009
											
	Tanganyika (Tanzania)	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	6046	  	09	  		  		  		  		  	
											
	Tanganyika (Tanzania)	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-08	  	1652	  	35	  		  		  		  		  	
											
	Tanganyika (Tanzania)	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	6047	  	09	  		  		  		  		  	
											
	Tanganyika (Tanzania)	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	5082	  	16	  		  		  		  		  	
											
	Tanganyika (Tanzania)	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	1656	  	35	  		  		  		  		  	
											
	Tanganyika (Tanzania)	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	1657	  	42	  		  		  		  		  	
											
	Thailand	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-01-28	  	379,507	  	09	  		  	2000-04-07	  	Kor.
111,574	  	2009-01-28	  	Renewal Authrz’d
9/18/2008
											
	Thailand	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-01-28	  	379,508	  	16	  		  	1999-11-30	  	Kor.
102,926	  	2009-01-28	  	Renewal Authrz’d
9/18/2008
											
	Thailand	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-01-28	  	379,509	  	35	  		  	2000-01-25	  	Bor.
9354	  	2009-01-28	  	Renewal Authrz’d
9/18/2008
											
	Thailand	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-01-28	  	379,510	  	42	  		  	2000-01-25	  	Bor.
9353	  	2009-01-28	  	Renewal Authrz’d
9/18/2008
											
	Thailand	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-07	  	634,804	  	09	  		  		  		  		  	

  

 Page 59 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Thailand	  	ACNIELSEN EQ	  	CZT/ACN Trademarks,
L.L.C.	  	1999-12-20	  	406,698	  	35	  		  	1999-12-20	  	Bor. 11,658	  	2009-12-19	  	Disclaims: EQ
											
	Thailand	  	ACNIELSEN I-SCAN	  	CZT/ACN Trademarks,
L.L.C.	  	2003-10-06	  	532,320	  	35	  		  	2004-11-09	  	Bor. 23,650	  	2013-10-05	  	Disclaims: I-SCAN
											
	Thailand	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-10-01	  	499,464	  	09	  		  	2003-08-25	  	Kor. 183,692	  	2012-09-30	  	
											
	Thailand	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-10-01	  	499,465	  	16	  		  	2003-06-10	  	Kor. 180,731	  	2012-09-30	  	
											
	Thailand	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-10-01	  	499,466	  	35	  		  	2003-08-28	  	Bor. 20,121	  	2012-09-30	  	
											
	Thailand	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-21	  	559,468	  	09	  		  	2005-07-01	  	Kor. 222,041	  	2014-07-21	  	
											
	Thailand	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-21	  	559,469	  	16	  		  	2005-07-01	  	Kor. 214,077	  	2014-07-21	  	
											
	Thailand	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-21	  	559,470	  	35	  		  	2005-07-01	  	Bor. 26,018	  	2014-07-21	  	
											
	Thailand	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-07-21	  	559,471	  	42	  		  	2005-07-01	  	Bor. 27,456	  	2014-07-21	  	
											
	Thailand	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-12	  	653,104	  	09	  		  		  		  		  	
											
	Thailand	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-12	  	653,105	  	35	  		  	2008-07-02	  	SM 38,775	  	2017-02-11	  	
											
	Thailand	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	654,076	  	09	  		  	2008-11-18	  	TM 289,438	  	2017-02-21	  	
											
	Thailand	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	654,077	  	16	  		  	2008-04-04	  	TM 278,722	  	2017-02-21	  	
											
	Thailand	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	654,078	  	35	  		  	2008-05-14	  	SM 38,234	  	2017-02-21	  	
											
	Thailand	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-22	  	654,079	  	42	  		  	2008-03-31	  	SM 37,737	  	2017-02-21	  	
											
	Thailand	  	NIELSEN MEDIA
COMPASS	  	CZT/ACN Trademarks,
L.L.C.	  	2005-08-10	  	599,577	  	35	  		  		  		  		  	Disclaims: MEDIA
											
	Turkey	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2001-03-16	  	21,710	  	09 16	  		  	2001-03-16	  	2001 04718	  	2011-03-16	  	
											
	Turkey	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2001-03-16	  	21,708	  	35 42	  		  	2001-03-16	  	2001 04716	  	2011-03-16	  	
											
	Turkey	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	2001-03-16	  	21,711	  	09 16	  		  	2001-03-16	  	2001 04719	  	2011-03-16	  	
											
	Turkey	  	ACNIELSEN and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	2001-03-16	  	21,709	  	35 42	  		  	2001-03-16	  	2001 04717	  	2011-03-16	  	
											
	Turkey	  	ACNIELSEN BUSINESS
FOCUS	  	CZT/ACN Trademarks,
L.L.C.	  	2002-07-01	  	70565/22	  	09 35	  		  	2002-07-01	  	2002 16083	  	2012-07-01	  	
											
	Turkey	  	N Design and NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-20	  	53275/22	  	09 16 35	  		  	2002-05-20	  	2002 12175	  	2012-05-20	  	
											
	Turkey	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-06	  	2007/10907	  	09 16 35 42	  		  	2007-03-06	  	2007 10907	  	2017-03-06	  	

  

 Page 60 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																									
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Turkey	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1993-03-29	  	24823/93	  	 16
	  		  	1993-03-29	  	143,651	  	2013-03-29	  	
											
	Turkey	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2008-03-12	  	2008/14299	  	09 35	  		  	2009-04-13	  	2008 14299	  	2018-03-12	  	
											
	Turkey	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-26	  	2007/09343	  	09 16 35 42	  		  	2007-02-26	  	2007 09343	  	2017-02-26	  	
											
	Uganda	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-12-15	  	22073	  	09	  		  	2000-02-09	  	22073	  	2019-12-15	  	
											
	Uganda	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-12-15	  	22074	  	16	  		  	2000-02-09	  	22074	  	2019-12-15	  	
											
	Uganda	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1998-12-15	  	22071	  	09	  		  	2001-10-22	  	22071	  	2019-12-15	  	Associated w/
ACNIELSEN in
CL 09
											
	Uganda	  	ACNIELSEN and Globe Design	  	CZT/ACN Trademarks, L.L.C.	  	1998-12-15	  	22072	  	16	  		  	2002-03-01	  	22072	  	2015-12-15	  	Associated w/
ACNIELSEN in
CL 09
											
	Uganda	  	ACNIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2006-08-09	  	29032	  	09	  		  	2007-07-18	  	29032	  	2013-08-09	  	
											
	Uganda	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-08-30	  	25131	  	09	  		  	2003-07-01	  	25131	  	2009-08-30	  	
											
	Uganda	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-08-30	  	25132	  	16	  		  	2003-07-01	  	25132	  	2009-08-30	  	Registration to be
Allowed to Lapse
8/30/2009
											
	Uganda	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-13	  	29576	  	09	  		  		  		  		  	
											
	Uganda	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-03-07	  	29637	  	09	  		  		  		  		  	
											
	Uganda	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-03-07	  	29638	  	16	  		  		  		  		  	
											
	Ukraine	  	ACNIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1998-11-27	  	UA98114588	  	09 16 35 42	  		  	2002-03-15	  	23,628	  	2018-11-27	  	
											
	Ukraine	  	N Design and NIELSEN	  	 CZT/ACN Trademarks,
 L.L.C.

	  	2002-05-22	  	UA2002-054089	  	09 16 35	  		  	2004-12-15	  	45,356	  	2012-05-22	  	
											
	Ukraine	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2004-07-30	  	UA 2004-0708066	  	09 16 35 38 42	  		  	2006-05-15	  	62,112	  	2014-07-30	  	
											
	Ukraine	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-07	  	M2007-01710	  	09 35	  		  	2008-07-10	  	93,982	  	2017-02-07	  	
											
	Ukraine	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-23	  	M2007-02918	  	09 16 35 38	  		  		  		  		  	
											
	United Arab Emirates	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2008-03-26	  	109,758	  	09	  		  		  		  		  	
											
	United Arab Emirates	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2008-03-26	  	109,759	  	35	  		  		  		  		  	
											
	United Kingdom	  	ACNIELSEN BASES	  	CZT/ACN Trademarks, L.L.C.	  	2005-09-13	  	2,401,430B	  	35	  		  	2007-03-09	  	2,401,430B	  	2015-09-13	  	
											
	United Kingdom	  	ACNIELSEN WINNING BRANDS	  	CZT/ACN Trademarks, L.L.C.	  	2000-04-12	  	2,229,125	  	35	  		  	2000-09-22	  	2,229,125	  	2010-04-12	  	

  

 Page 61 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	 		  		  		  		  		  		  		  		  	
											
	 Country
	  	Mark	 	Registrant	  	Filing Date	  	Application
Number	  	International Class	  	National Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal Date	  	Comments
	 United Kingdom
	  	BASES	 	CZT/ACN Trademarks,
L.L.C.	  	2005-09-13	  	2,401,430A	  	35	  		  	2007-03-09	  	2,401,430A	  	2015-09-13	  	
											
	 United Kingdom
	  	IMS CLEAR
DECISIONS	 	CZT/ACN Trademarks,
L.L.C.	  	2008-05-14	  	2,487,515	  	09 38	  		  	2008-12-12	  	2,487,515	  	2018-05-14	  	
											
	 United Kingdom
	  	MEDIA ADVISOR	 	CZT/ACN Trademarks,
L.L.C.	  	1992-09-17	  	1,513,592	  	09	  		  	1992-09-17	  	B1,513,592	  	2009-09-17	  	Registration
to be Allowed
to Lapse
9/17/2009;
Disclaims:
MEDIA,
ADVISOR

		  
	  
	  
											
	 United Kingdom
	  	N device	 	CZT/ACN Trademarks,
L.L.C.	  	1994-05-03	  	1,570,930	  	09	  		  	1994-05-03	  	B1,570,930	  	2011-05-03	  	Disclaims: N
											
	 United Kingdom
	  	N device	 	CZT/ACN Trademarks,
L.L.C.	  	1994-05-03	  	1,570,931	  	16	  		  	1994-05-03	  	B1,570,931	  	2011-05-03	  	Disclaims: N
											
	 United Kingdom
	  	N device	 	CZT/ACN Trademarks,
L.L.C.	  	1994-05-03	  	1,570,932	  	35	  		  	1994-05-03	  	B1,570,932	  	2011-05-03	  	Disclaims: N
											
	 United Kingdom
	  	NIELSEN (Split N)	 	CZT/ACN Trademarks,
L.L.C.	  	1992-11-26	  	1,519,877	  	16	  		  	1992-11-26	  	1,519,877	  	2009-11-26	  	
											
	 United Kingdom
	  	NIELSEN CLEAR
DECISIONS	 	CZT/ACN Trademarks,
L.L.C.	  	2008-05-14	  	2,487,516	  	09 38	  		  	2008-12-12	  	2,487,516	  	2018-05-14	  	
											
	 United Kingdom
	  	NIELSEN EQ	 	CZT/ACN Trademarks,
L.L.C.	  	2008-06-13	  	2,490,100	  	35	  		  	2008-12-26	  	2,490,100	  	2018-06-13	  	
											
	 United Kingdom
	  	NIELSEN FACT
FINDERS	 	CZT/ACN Trademarks,
L.L.C.	  	1992-11-26	  	1,519,882	  	16	  		  	1992-11-26	  	1,519,882	  	2009-11-26	  	Disclaims:
FACT,
FINDERS
											
	 United Kingdom
	  	NIELSEN MEDIA
ADVISOR	 	CZT/ACN Trademarks,
L.L.C.	  	1992-09-17	  	1,513,593	  	35	  		  	1992-09-17	  	1,513,593	  	2009-09-17	  	Registration
to be Allowed
to Lapse
9/17/2009;
Disclaims:
MEDIA
ADVISOR

		  
	  
	  
											
	 United Kingdom
	  	NIELSEN with
Horizontal
Micrometer	 	CZT/ACN Trademarks,
L.L.C.	  	1979-06-26	  	1,116,487	  	09	  		  	1979-06-26	  	1,116,487	  	2010-06-26	  	Disclaims:
NIELSEN
											
	 United Kingdom
	  	NIELSEN with
Horizontal
Micrometer	 	CZT/ACN Trademarks,
L.L.C.	  	1979-06-26	  	1,116,488	  	16	  		  	1979-06-26	  	1,116,488	  	2010-06-26	  	
											
	 United States
	  	iOYE! NIELSEN
(Filed as
ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2008-04-10	  	77/444,874	  	35 38 41 45	  		  		  		  		  	
											
	 United States
	  	iOye! nielsen
Logo (black/
white) (Filed
as ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2008-04-10	  	77/444,868	  	35 38 41 45	  		  		  		  		  	
											
	 United States
	  	iOye! nielsen
Logo (color)
(Filed as
ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2008-04-10	  	77/444,861	  	35 38 41 45	  		  		  		  		  	
											
	 United States
	  	HEY! NIELSEN
(Filed as
ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2007-09-10	  	77/275,825	  	35 38 41 45	  		  		  		  		  	
											
	 United States
	  	Hey! Nielsen
Logo (black/
white) (Filed
as ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2007-09-10	  	77/275,836	  	35 38 41 45	  		  		  		  		  	
											
	 United States
	  	Hey! Nielsen
Logo (color)
(Filed as
ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2007-09-10	  	77/275,832	  	35 38 41 45	  		  		  		  		  	
											
	 United States
	  	IMS CLEAR
DECISIONS
(Filed as
ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2008-04-16	  	77/449,756	  	09 42	  		  		  		  		  	Appl to
Become
Abandoned
8/24/2009
		  		 		  		  		  		  		  		  		  		  

  

 Page 62 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	 		  		  		  		  		  		  		  		  	
	 Country
	  	Mark	 	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal Date	  	Comments
	 United States
	  	N Design
and NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-05-09	  	78/127,453	  	09 16 35	  		  	2007-04-17	  	3,230,380	  	2017-04-17	  	
											
	 United States
	  	NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	1948-08-17	  	563,626	  	35	  		  	1951-04-10	  	540,915	  	2011-04-10	  	
											
	 United States
	  	NIELSEN
(Filed as ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2007-01-30	  	77/094,981	  	09 16 35 38
41 42	  		  		  		  		  	
											
	 United States
	  	NIELSEN
(Split N)	 	CZT/ACN Trademarks,
L.L.C.	  	1988-06-30	  	73/737,542	  	16 35	  		  	1989-08-15	  	1,551,874	  	2009-08-15	  	Registration to be
Allowed to Lapse
8/15/2009
											
	 United States
	  	NIELSEN
CLEAR
DECISIONS
(Filed as ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2008-04-16	  	77/449,760	  	09 42	  		  		  		  		  	
											
	 United States
	  	NIELSEN
IN-STORE (Filed
as ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2007-07-12	  	77/227,867	  	35 42	  		  		  		  		  	Disclaims: IN-
STORE
											
	 United States
	  	nielsen Logo
(Black/White)
(Filed as ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2007-01-30	  	77/094,963	  	09 16 35 38
41 42	  		  		  		  		  	
											
	 United States
	  	nielsen Logo
(Color) (Filed as
ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2007-01-30	  	77/094,959	  	09 16 35 38
41 42	  		  		  		  		  	
											
	 United States
	  	NIELSEN
MOBILE (Filed
as ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2007-11-26	  	77/336,641	  	09 16 35 42	  		  		  		  		  	Disclaims: MOBILE
											
	 United States
	  	NIELSEN
ONLINE (Filed as
ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2008-05-28	  	77/484,826	  	09 35 38 41

42
	  		  		  		  		  	Disclaims ONLINE
											
	 United States
	  	NIELSEN
OUTDOOR	 	CZT/ACN Trademarks,
L.L.C.	  	2003-12-02	  	78/334,921	  	09 35	  		  	2005-10-04	  	3,005,008	  	2015-10-04	  	Disclaims:
OUTDOOR
											
	 United States
	  	NIELSEN
PREVIEW (Filed
as ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2008-04-01	  	77/436,567	  	35 38 41	  		  		  		  		  	Disclaims: PREVIEW
											
	 United States
	  	NIELSEN
RINGSCAN	 	CZT/ACN Trademarks,
L.L.C.	  	2005-03-10	  	78/584,295	  	35	  		  	2007-08-07	  	3,276,708	  	2017-08-07	  	
											
	 United States
	  	NIELSEN
SPORTS	 	CZT/ACN Trademarks,
L.L.C.	  	2004-07-26	  	78/456,473	  	09 16 35	  		  	2007-08-07	  	3,276,288	  	2017-08-07	  	Disclaims: SPORTS
											
	 United States
	  	NIELSENPEDIA	 	CZT/ACN Trademarks,
L.L.C.	  	2007-04-17	  	77/158,327	  	35	  		  	2008-03-11	  	3,394,297	  	2018-03-11	  	
											
	 United States
	  	NIELSENTREND
(Filed as ITU)	 	CZT/ACN Trademarks,
L.L.C.	  	2007-07-12	  	77/227,997	  	35 42	  		  		  		  		  	Appl to Become
Abandoned 8/10/2009
											
	 Uruguay
	  	ACNIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2001-05-08	  	331,216	  	09 16 35 42	  		  	2001-10-12	  	331,216	  	2011-10-12	  	
											
	 Uruguay
	  	ACNIELSEN |
TOTAL STORE	 	CZT/ACN Trademarks,
L.L.C.	  	2005-12-22	  	367,620	  	35	  		  	2006-11-30	  	367,620	  	2016-11-30	  	
											
	 Uruguay
	  	ACNIELSEN
ADVISOR	 	CZT/ACN Trademarks,
L.L.C.	  	2004-09-30	  	357,499	  	35 42	  		  	2005-05-13	  	357,499	  	2015-05-13	  	
											
	 Uruguay
	  	ACNIELSEN and
Globe Design	 	CZT/ACN Trademarks,
L.L.C.	  	2002-11-20	  	331,217	  	09 16 35 42	  		  	2002-09-26	  	331,217	  	2012-09-26	  	
											
	 Uruguay
	  	N Design and
NIELSEN	 	CZT/ACN Trademarks,
L.L.C.	  	2002-06-18	  	341,868	  	09 16 35	  		  	2003-02-21	  	341,868	  	2013-02-21	  	

  

 Page 63 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  		  		  		  		  		  		  		  		  	
											
	 Country
	  	 Mark
	  	 Registrant
	  	 Filing Date
	  	 Application
Number
	  	 International
Class
	  	 National Local
Class
	  	 Registration
Date
	  	 Registration
Number
	  	 Renewal Date
	  	 Comments

	 Uruguay
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	378,072	  	09 16 35 42	  		  	2008-03-25	  	378,072	  	2018-03-25	  	
											
	 Uruguay
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-15	  	378,073	  	09 16 35 42	  		  	2008-03-25	  	378,073	  	2018-03-25	  	
											
	 Uzbekistan
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-11-27	  	98/01139.3	  	09 16 35 42	  		  	1999-10-19	  	9,191	  	2008-11-27	  	Renewal Authrz’d
6/23/2008
											
	 Uzbekistan
	  	NIELSEN
ANSWER	  	CZT/ACN Trademarks,
L.L.C.	  	2007-09-20	  	MGU
2007/1571	  	09 35	  		  	2008-07-09	  	MGU 16894	  	2017-09-20	  	
											
	 Uzbekistan
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-09-20	  	MGU
2007/1528	  	09 16 35 42	  		  	2008-07-09	  	MGU 16893	  	2017-09-20	  	
											
	 Venezuela
	  	ACNIELSEN
ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2006-06-29	  	14190-2006	  	35	  		  		  		  	2017-02-21	  	Registration granted
2/21/2007 - waiting
receipt of Reg Cert.
											
	 Venezuela
	  	ACNIELSEN
ADVISOR	  	CZT/ACN Trademarks,
L.L.C.	  	2006-06-29	  	14191-2006	  	42	  		  		  		  	2017-02-21	  	Registration granted
2/21/2007 - waiting
receipt of Reg Cert.
											
	 Venezuela
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-09	  	17424-2006	  	09	  		  		  		  	2017-03-30	  	Registration granted
7/02/2007- waiting
receipt of Reg Cert
											
	 Venezuela
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-09	  	17425-2006	  	35	  		  		  		  	2017-03-30	  	Registration granted
- as of 7/02/2007
awaiting Reg Cert;
											
	 Venezuela
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-30	  	7963-2002	  	09	  		  	2004-11-10	  		  	2014-11-10	  	Per LCnsl
(1/07/2005), there is
a significant delay
issuing registration
certificates
											
	 Venezuela
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-30	  	7964-2002	  	16	  		  	2004-11-10	  		  	2014-11-10	  	Per LCnsl
(1/07/2005), there is
a significant delay
issuing registration
certificates
											
	 Venezuela
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-30	  	7965-2002	  	35	  		  	2004-11-10	  		  	2014-11-10	  	Per LCnsl
(1/07/2005), there is
a significant delay
issuing registration
certificates

 

 Page 64 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	Mark	  	 Registrant
	  	 Filing Date
	  	 Application
Number
	  	International
Class	  	National Local
Class	  	 Registration
Date
	 	Registration
Number	  	 Renewal
Date
	  	 Comments

	 Venezuela
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-26	  	3460-2007	  	09	  		  	2007-09-05	 		  	2017-09-05	  	Registration Granted 9/05/2007 - waiting for advice re: reg number
	 Venezuela
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1989-03-07	  	3272-1989	  	09	  		  	1994-02-16	 	29,124	  	2004-02-16	  	Renewal Authorized 10/14/2003 - awaiting advice from PTO re: details
	 Venezuela
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-26	  	3461-2007	  	16	  		  	2007-09-05	 		  	2017-09-05	  	Registration Granted 9/05/2007 - waiting for advice re: reg number
	 Venezuela
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	1989-03-07	  	3264-1989	  	16	  	38	  	1994-02-16	 	152,885	  	2004-02-16	  	Renewal Authorized 10/14/2003 - waiting for advice from PTO re: details
	 Venezuela
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-26	  	3462-2007	  	35	  		  	2007-09-05	 		  	2017-09-05	  	Registration Granted 9/05/2007 - awaiting advice re: registration number
	 Venezuela
	  	NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-26	  	3463-2007	  	42	  		  	2007-09-05	 		  	2017-09-05	  	Registration Granted 9/05/2007 - awaiting advice re: registration number
	 Venezuela
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-09	  	2481-2007	  	09	  		  	2007-09-05	 		  	2017-09-05	  	Registration Granted 9/05/2007 - waiting for advice re: reg number
	 Venezuela
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-09	  	2482-2007	  	35	  		  	2007-09-05	 		  	2017-09-05	  	Registration Granted 9/05/2007 - waiting for advice re: reg number
	 Venezuela
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-26	  	3464-2007	  	09	  		  		 		  		  	

  

 Page 65 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

 

																					
	Total Records: 915	  		  		  		  		  		  		  		  		  	
											
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Venezuela
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-26	  	3465-2007	  	16	  		  		  		  		  	
											
	 Venezuela
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-26	  	3466-2007	  	35	  		  		  		  	2018-08-13	  	Registration
Granted
8/13/2008
-
awaiting
advice
re:
registration
number
											
	 Venezuela
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-26	  	3467-2007	  	42	  		  	2008-08-13	  		  	2018-08-13	  	Registration
Granted
8/13/2008
- waiting
for
advice
re: reg
number
											
	 Venezuela
	  	NIELSEN
PRICETRACK	  	CZT/ACN Trademarks,
L.L.C.	  	2009-04-24	  	6905-2009	  	35	  		  		  		  		  	
											
	 Vietnam
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1998-12-28	  	040517	  	09 16 35 42	  		  	2001-10-05	  	38,484	  	2008-12-28	  	Renewal
Authrz’d
9/17/2008
											
	 Vietnam
	  	ACNIELSEN I-
SCAN	  	CZT/ACN Trademarks,
L.L.C.	  	2004-08-02	  	4-2004-07700	  	35	  		  	2005-12-09	  	68,674	  	2014-08-02	  	
											
	 Vietnam
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-07-09	  	4-2002-04070	  	09 16 35	  		  	2003-10-27	  	50,240	  	2012-07-09	  	
											
	 Vietnam
	  	NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	4-2007-03276	  	09 16 35 42	  		  	2008-05-29	  	102,119	  	2017-02-23	  	
											
	 Vietnam
	  	NIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2007-03-08	  	4-2007-04004	  	09 35	  		  	2008-11-24	  	114,496	  	2017-03-08	  	
											
	 Vietnam
	  	nielsen Logo	  	CZT/ACN Trademarks,
L.L.C.	  	2007-02-23	  	4-2007-03275	  	09 16 35 42	  		  		  		  		  	
											
	 Vietnam
	  	NIELSENLINX	  	CZT/ACN Trademarks,
L.L.C.	  	2007-10-05	  	4-2007-20061	  	09 35	  		  	2008-12-11	  	116,038	  	2017-10-05	  	
											
	 Zanzibar (Tanzania)
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-02-23	  	63/1999	  	09	  		  	1999-02-23	  	56/1999	  	2013-02-23	  	
											
	 Zanzibar (Tanzania)
	  	ACNIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	1999-02-23	  	62/1999	  	16	  		  	1999-02-23	  	55/1999	  	2013-02-23	  	
											
	 Zanzibar (Tanzania)
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-02-23	  	64/1999	  	09	  		  	1999-02-23	  	57/1999	  	2013-02-23	  	
											
	 Zanzibar (Tanzania)
	  	ACNIELSEN
and Globe
Design	  	CZT/ACN Trademarks,
L.L.C.	  	1999-02-23	  	65/1999	  	16	  		  	1999-02-23	  	58/1999	  	2013-02-23	  	
											
	 Zanzibar (Tanzania)
	  	ACNIELSEN
ANSWERS	  	CZT/ACN Trademarks,
L.L.C.	  	2006-08-02	  	337/2006	  	09	  		  	2007-12-06	  	337/2006	  	2020-08-02	  	
											
	 Zanzibar (Tanzania)
	  	N Design and
NIELSEN	  	CZT/ACN Trademarks,
L.L.C.	  	2002-05-17	  	192/2002	  	09	  		  	2002-05-17	  	123/2002	  	2016-05-17	  	

  

 Page 66 of 102 

 Active Global Trademarks CZT/ACN TRADEMARKS, L.L.C. 

Total Records: 915 
  

																					
	 Country
	  	Mark	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal Date	  	Comments
	 Zanzibar (Tanzania)
	  	N Design and NIELSEN	  	CZT/ACN Trademarks, L.L.C.	  	2002-05-17	  	193/2002	  	16	  		  	2002-05-17	  	124/2002	  	2016-05-17	  	
											
	 Zanzibar (Tanzania)
	  	NIELSEN ANSWERS	  	CZT/ACN Trademarks, L.L.C.	  	2007-02-13	  	44/2007	  	09	  		  	2007-12-06	  	44/2007	  	2021-02-13	  	
											
	 Zanzibar (Tanzania)
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-03-08	  	59/2007	  	09	  		  	2007-12-06	  	59/2007	  	2021-03-08	  	
											
	 Zanzibar (Tanzania)
	  	nielsen Logo	  	CZT/ACN Trademarks, L.L.C.	  	2007-03-08	  	60/2007	  	16	  		  	2007-12-06	  	60/2007	  	2021-03-08	  	

  

 Page 67 of 102 

 Active Global Trademarks Owned by NetRatings, LLC 

Note: Includes Trademarks held in other entity names; Recordation of change to NetRatings, LLC needs to be done or is in process 

Total Records: 39 
  

																									
	 Country
	  	Mark	 	Registrant	 	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Argentina	  	NETRATINGS	 	NetRatings, Inc.	 	2000-06-02	  	2289986	  		 	35	 		  		  	2001-11-09	  	1851005	  	2011-11-09	  	
													
	Australia	  	ADCENSUS	 	Jupiter Media Metrix,
Inc.	 	2000-05-16	  	835362	  		 	35	 		  		  	2000-11-15	  	835362	  	2010-05-16	  	4/8/2002 Assigned
to NetRatings,
Inc. - not recorded
yet
													
	Australia	  	ADRELEVANCE	 	Jupiter Media Metrix,
Inc.	 	2000-05-16	  	835364	  		 	35	 		  		  	2001-04-17	  	835364	  	2010-05-16	  	4/8/2002 Assigned
to NetRatings,
Inc. - not recorded
yet
													
	Brazil	  	NETRATINGS	 	NetRatings, Inc.	 	2000-11-28	  	823424090	  		 	35	 		  		  		  		  		  	
													
	Canada	  	ADRELEVANCE	 	NetRatings, Inc.	 	2000-05-23	  	1060233	  		 	35	 		  		  	2002-12-18	  	TMA
572503	  	2017-12-18	  	
													
	China	  	NETRATINGS	 	NetRatings, Inc.	 	2000-06-19	  	1655807	  		 	35	 		  		  	2001-10-21	  	1655807	  	2011-10-20	  	
													
	Denmark	  	NET METER	 	NetValue SA	 	1998-07-09	  	VA
03018/1998	  	35	 	38	 	42	  		  	2000-09-29	  	VR
2000/04508	  	2010-09-29	  	12/12/2003
Purchased by
NetRatings, Inc. -
not recorded yet
													
	European	  	MEGAPANEL	 	NetValue SA	 	2001-11-26	  	002476661	  	35	 	42	 		  		  	2003-04-01	  	002476661	  	2011-11-26	  	12/12/2003
	Community	  		 		 		  		  		 		 		  		  		  		  		  	Purchased by
	Trademarks (CTM)	  		 		 		  		  		 		 		  		  		  		  		  	NetRatings, Inc. -
 not recorded yet

													
	European Community Trademarks (CTM)	  	NETRATINGS
and Design	 	NetRatings, Inc.	 	2001-04-25	  	002195329	  	09	 	16	 	35	  		  	2003-02-03	  	002195329	  	2011-04-25	  	
													
	France	  	AD IMPACT	 	NetValue (S.A.)	 	2000-10-11	  	00/3057283	  	09	 	35	 	38	  		  	2001-03-16	  	00/3057283	  	2010-10-10	  	12/12/2003
Purchased by
NetRatings, Inc. -
not recorded yet
													
	France	  	ADMETER	 	NetValue (S.A.)	 	2000-02-28	  	00/3010629	  	09	 	38	 	42	  		  	2000-08-04	  	00/3010629	  	2010-02-27	  	12/12/2003
Purchased by
NetRatings, Inc. -
not recorded yet
													
	France	  	NETVALUE
NETMETER
(Stylized)	 	NetValue (S.A.)	 	2000-02-29	  	00/3010940	  		 	09	 		  		  	2000-08-04	  	00/3010940	  	2010-02-28	  	12/12/2003
Purchased by
NetRatings, Inc. -
not recorded yet
													
	Hungary	  	NETRATINGS	 	NetRatings, Inc.	 	2000-06-01	  	M00 02931	  		 	35	 		  		  	2001-05-30	  	165113	  	2010-06-01	  	
													
	Indonesia	  	NETRATINGS	 	NetRatings, Inc.	 	2000-07-24	  	J00 16359	  		 	35	 		  		  	2001-07-05	  	482090	  	2010-07-24	  	
													
	International	  	NETVALUE
NETMETER
(Stylized)	 	NetValue (S.A.)	 	2000-08-04	  	00/3010940	  		 	09	 		  		  	2000-08-04	  	739926	  	2010-08-04	  	12/12/2003
Purchased by
NetRatings, Inc. -
not recorded yet;
Based on French
Reg and Extended
to: UK

 

 Page 68 of 102 

 Active Global Trademarks Owned by NetRatings, LLC 

Note: Includes Trademarks held in other entity names; Recordation of change to NetRatings, LLC needs to be done or is in process 

Total Records: 39 
  

																							
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Israel
	  	NETRATINGS	  	NetRatings, Inc.	  	2000-06-01	  	138484	  	35	  		  	2002-07-02	  	138484	  	2021-06-01	  	Disclaims:
RATINGS, NET
											
	 Japan
	  	NETRATINGS	  	NetRatings, Inc.	  	1999-10-23	  	H11-096706	  	35	  		  	2001-08-03	  	4495531	  	2011-08-03	  	
											
	 Japan
	  	NETRATINGS
and Design	  	NetRatings K.K.	  	1999-11-10	  	H11-103468	  	35	  		  	2000-12-08	  	4439275	  	2010-12-08	  	
											
	 Malaysia
	  	NETRATINGS	  	NetRatings, Inc.	  	2000-06-05	  	2000-07152	  	35	  		  		  	2000-
07152	  	2010-06-05	  	
											
	 Mexico
	  	ADCONTACT	  	Jupiter Media
Metrix, Inc.	  	2001-01-29	  	468280	  	35	  		  	2002-02-13	  	734384	  	2011-01-29	  	4/8/2002 Assigned
to NetRatings, Inc. -
not recorded yet
											
	 Mexico
	  	NETRATINGS	  	NetRatings, Inc.	  	2000-08-15	  	441947	  	35	  		  	2000-09-29	  	673918	  	2010-08-15	  	
											
	 New Zealand
	  	NETRATINGS	  	NetRatings, Inc.	  	1999-11-01	  	602097	  	35	  		  	2001-03-08	  	602097	  	2016-11-01	  	
											
	 Norway
	  	AD ALERT	  	Media Metrix
Inc	  	2000-05-18	  	2000/05804	  	35	  		  	2000-09-28	  	204989	  	2010-09-26	  	4/8/2002 Assigned
to NetRatings, Inc. -
not recorded yet
												
	 Norway
	  	ADCENSUS	  	Jupiter Media
Metrix Inc	  	2000-05-18	  	2000/05803	  	35	 	42	  		  	2000-12-28	  	206327	  	2010-12-28	  	4/8/2002 Assigned
		  		  		  		  		  		 		  		  		  		  		  	to NetRatings, Inc. -
not recorded yet
	 Norway
	  	ADRELEVANCE	  	Jupiter Media
Metrix Inc	  	2000-05-18	  	2000/05801	  	35	 	42	  		  	2000-12-28	  	206325	  	2010-12-28	  	4/8/2002 Assigned
		  		  		  		  		  		 		  		  		  		  		  	to NetRatings, Inc. -
not recorded yet
												
	 Norway
	  	AR and Design	  	Jupiter Media
Metrix Inc	  	2000-05-18	  	2000/05802	  	35	 	42	  		  	2000-12-28	  	206326	  	2010-12-28	  	4/8/2002 Assigned
		  		  		  		  		  		 		  		  		  		  		  	to NetRatings, Inc. -
not recorded yet
												
	 Norway
	  	CLOUDPROBER	  	Jupiter Media
Metrix Inc	  	2001-01-31	  	2001/01491	  	09	 		  		  	2001-09-06	  	210273	  	2011-09-06	  	4/8/2002 Assigned
		  		  		  		  		  		 		  		  		  		  		  	to NetRatings, Inc. -
not recorded yet
											
	 Norway
	  	NETRATINGS
and Design	  	NetRatings Inc	  	2001-08-01	  	2001/09285	  	35	  		  	2002-10-03	  	215945	  	2012-10-03	  	
											
	 Singapore
	  	NETRATINGS	  	NetRatings, Inc.	  	2000-03-03	  	T00/3336A	  	35	  		  	2002-01-28	  	T00/3336A	  	2010-03-03	  	
											
	 South Africa
	  	NETRATINGS	  	NetRatings, Inc.	  	2000-06-01	  	2000-11060	  	35	  		  		  		  		  	
												
	 Switzerland
	  	NETRATINGS
and Design	  	NetRatings, Inc.	  	2001-05-31	  	06652/2000	  	35	 	42	  		  	2002-04-04	  	497400	  	2011-05-31	  	
											
	 Taiwan
	  	NETRATINGS	  	NetRatings, Inc.	  	2000-06-20	  	89031613	  	35	  		  	2001-07-16	  	145469	  	2011-07-15	  	
											
	 Thailand
	  	NETRATINGS
and Design	  	NetRatings, Inc.	  	2001-06-13	  	456307	  	35	  		  	2002-04-05	  	BOR
15598	  	2011-06-13	  	
											
	 United States
	  	@PLAN	  	NetRatings,
LLC	  	1996-08-16	  	75/151,532	  	35	  		  	1998-10-13	  	2,196,315	  	2018-10-13	  	
											
	 United States
	  	AD ALERT	  	NetRatings,
LLC	  	2000-02-28	  	75/928,673	  	35	  		  	2001-06-19	  	2,462,859	  	2011-06-19	  	
											
	 United States
	  	ADRELEVANCE	  	NetRatings,
LLC	  	1999-02-16	  	75/643,158	  	35	  		  	2001-09-11	  	2,488,315	  	2011-09-11	  	
												
	 United States
	  	MEGAPANEL	  	NetRatings,
LLC	  	2002-04-08	  	76/392,688	  	35	 	42	  		  	2004-06-01	  	2,847,198	  	2014-06-01	  	
												
	 United States
	  	NETRATINGS	  	NetRatings,
LLC	  	1997-11-05	  	75/385,045	  	09	 	35	  		  	2001-04-24	  	2,446,679	  	2011-04-24	  	

  

 Page 69 of 102 

 Active Global Trademarks Owned by NetRatings, LLC 

Note: Includes Trademarks held in other entity names; Recordation of change to NetRatings, LLC needs to be done or is in process 

Total Records: 39 
  

																					
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal Date	  	Comments
	 United States
	  	NETVIEW	  	NetRatings,
LLC	  	2002-11-13	  	76/466,462	  	35	  		  	2004-01-06	  	2,803,463	  	2014-01-06	  	

  

 Page 70 of 102 

 Active Trademarks Owned by Nielsen IAG, Inc. 

Total Records: 1 
  

																					
	 Country
	  	Mark	  	Registrant	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local

Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 United States
	  	REWARDTV	  	Nielsen IAG, Inc.	  	2000-07-19	  	76/092,228	  	35  41	  		  	2004-09-28	  	2,888,099	  	2014-09-28	  	

  

 Page 71 of 102 

 Active Global Trademarks Owned by Nielsen Mobile, LLC 

Total Records: 5 
  

																					
	 Country
	  	 Mark
	  	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	 Australia
	  	TELEPHIA	  	Nielsen Mobile, LLC	  	2000-03-16	  	828,020	  	35	  		  	2001-04-05	  	828,020	  	2010-03-16	  	
											
	 Canada
	  	TELEPHIA	  	Nielsen Mobile, LLC	  	2001-04-05	  	1,098,609	  		  		  	2003-02-26	  	TMA 576,457	  	2018-02-26	  	
											
	 Canada
	  	TELEPHIA and Design	  	Nielsen Mobile, LLC	  	2001-04-05	  	1,098,607	  		  		  	2003-05-27	  	TMA 582,496	  	2018-05-27	  	
											
	 European Community

Trademarks (CTM)
	  	TELEPHIA	  	Nielsen Mobile, LLC	  	2000-03-21	  	1,566,975	  	35	  		  	2001-05-28	  	1,566,975	  	2010-03-21	  	
											
	 United States
	  	ShareTracker	  	Nielsen Mobile, LLC	  	2004-01-20	  	78/354,544	  	35	  		  	2005-02-10	  	3,008,062	  	2015-02-10	  	On Supplemental
Register
											
	 United States
	  	TELEPHIA	  	Nielsen Mobile, LLC	  	1999-10-18	  	75/824,639	  	35	  		  	2001-08-28	  	2,481,537	  	2011-08-28	  	

  

 Page 72 of 102 

 Active Global Trademarks Owned by Nielsen National Research Group, Inc. 

Total Records: 5 
  

																					
	 Country
	 	 Mark
	 	 Registrant
	 	Filing Date	 	Application
Number	 	International
Class	 	National
Local

Class	 	Registration
Date	 	Registration
Number	 	Renewal
Date	 	Comments
	 European

Community

Trademarks (CTM)
	 	NRG	 	 Nielsen National Research

Group, Inc.
	 	1998-06-29	 	862,938	 	35	 		 	2001-03-13	 	862,938	 	2018-06-29	 	
											
	 United States
	 	C.I.N.E.S.Y.S.	 	 Nielsen National Research

Group, Inc.
	 	1993-03-29	 	74/372,630	 	09	 		 	1996-10-08	 	2,006,483	 	2016-10-08	 	
											
	 United States
	 	C.I.N.E.S.Y.S.	 	 Nielsen National Research

Group, Inc.
	 	1993-03-29	 	74/372,368	 	42	 		 	1994-01-11	 	1,816,279	 	2014-01-11	 	
											
	 United States
	 	MOVIEVIEW	 	 Nielsen National Research

Group, Inc.
	 	1997-12-29	 	75/411,961	 	35	 		 	1999-12-07	 	2,297,418	 	2009-12-07	 	
											
	 United States
	 	NRG	 	 Nielsen National Research

Group, Inc.
	 	1997-12-29	 	75/411,963	 	35	 		 	1999-07-27	 	2,264,364	 	2019-07-27	 	

  

 Page 73 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	 	 Mark
	 	 Registrant
	 	Filing Date	 	Application
Number	 	International
Class	 	National
Local

Class	 	Registration
Date	 	Registration
Number	 	Renewal
Date	 	Comments
	Argentina	 	BASES	 	 AC Nielsen (US), Inc.
  

New Owner to be
 recorded as The
Nielsen
 Company (US), LLC
	 		 	1,896,261	 	35	 		 	1994-07-29	 	2,007,690	 	2015-01-26	 	
											
	Australia	 	CIPHER	 	 Decisions Made Easy Pty.

Ltd.
  

New Owner to be
 recorded as The
Nielsen
 Company (US), LLC
	 	2004-10-25	 	1,026,716	 	35	 		 	2005-04-19	 	1,026,716	 	2014-10-25	 	Assigned to
Nielsen
Decisions
Made Easy,
Inc. pursuant
to Sales &
Purchase
Agmt dated
8/2008; to be
recorded
											
	Australia	 	CRUNCH	 	 Decisions Made Easy Pty.

Ltd.
  

New Owner to be
 recorded as The
Nielsen
 Company (US), LLC
	 	2004-10-25	 	1,026,580	 	09 42	 		 	2005-03-31	 	1,026,580	 	2014-10-25	 	Assigned to
Nielsen
Decisions
Made Easy,
Inc. pursuant
to Sales &
Purchase
Agmt dated
8/2008; to be
recorded
											
	Australia	 	DR KNOW	 	 Decisions Made Easy Pty.

Ltd.
  

New Owner to be
 recorded as The
Nielsen
 Company (US), LLC
	 	2004-10-25	 	1,026,551	 	35	 		 	2005-03-01	 	1,026,551	 	2014-10-25	 	Assigned to
Nielsen
Decisions
Made Easy,
Inc. pursuant
to Sales &
Purchase
Agmt dated
8/2008; to be
recorded
											
	Australia	 	R&R (and Design)	 	 The Nielsen Company

(US), LLC
	 	1998-05-08	 	761,746	 	16	 		 	1999-07-16	 	761,746	 	2018-05-08	 	
											
	Brazil	 	BASES	 	 AC Nielsen (US), Inc.
  

New Owner to be
 recorded as The
Nielsen
 Company (US), LLC
	 	1995-11-23	 	818,954,779	 	35	 		 	2004-02-17	 	818,954,779	 	2014-02-17	 	
											
	Canada	 	AD*VIEWS	 	 The Nielsen Company

(US), LLC
	 	2001-04-18	 	1,100,128	 		 		 	2005-05-05	 	639,205	 	2019-05-05	 	Disclaims: AD
											
	Canada	 	BASES	 	 The Nielsen Company

(US), LLC
	 	1983-08-24	 	508,479	 		 		 	1984-05-18	 	291,035	 	2014-05-18	 	
											
	Canada	 	BDS	 	 The Nielsen Company

(US), LLC
	 	2006-06-28	 	1,307,227	 		 		 	2007-06-21	 	TMA 690,624	 	2022-06-21	 	
											
	Canada	 	BEHAVIORSCAPE	 	 The Nielsen Company

(US), LLC
	 	2005-10-05	 	1274730	 		 		 	2008-10-17	 	TMA 726,277	 	2023-10-17	 	
											
	Canada	 	BEHAVIOURSCAPE	 	 The Nielsen Company

(US), LLC
	 	2005-10-05	 	1274731	 		 		 	2008-10-10	 	TMA 725,789	 	2023-10-10	 	
											
	Canada	 	BOREALIS	 	 The Nielsen Company

(US), LLC
	 	2006-05-03	 	1,300,170	 		 		 	2009-03-10	 	TMA 736,049	 	2024-03-10	 	
											
	Canada	 	 BROADCAST
 DATA
SYSTEMS
	 	 The Nielsen Company

(US), LLC
	 	2006-06-28	 	1,307,229	 		 		 	2008-07-30	 	TMA 719,746	 	2023-07-30	 	

  

 Page 74 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	 	 Mark
	 	 Registrant
	 	Filing Date	 	Application
Number	 	International
Class	 	National
Local

Class	 	Registration
Date	 	Registration
Number	 	Renewal
Date	 	Comments
	Canada	 	COMPACT DATA	 	 The Nielsen Company

(US), LLC
	 	1988-03-17	 	603,078	 		 		 	1990-02-23	 	TMA 365,715	 	2020-02-23	 	Disclaims: DATA
											
	Canada	 	EDI Logo	 	 The Nielsen Company

(US), LLC
	 	1996-09-18	 	823,564	 		 		 	2000-01-26	 	TMA 522,260	 	2015-01-26	 	Disclaims: EDI
											
	Canada	 	NTI	 	 The Nielsen Company

(US), LLC
	 	1969-10-21	 	326,944	 		 		 	1970-09-18	 	171,451	 	2015-09-18	 	
											
	Canada	 	PRIZM	 	 The Nielsen Company

(US), LLC
	 	2005-02-15	 	1,247,306	 		 		 	2007-02-17	 	TMA 681,750	 	2022-02-16	 	
											
	Canada	 	PRIZM CANADA	 	 The Nielsen Company

(US), LLC
	 	1996-02-23	 	805,209	 		 		 	1997-03-27	 	TMA 473,959	 	2012-03-27	 	Disclaims CANADA
											
	Canada	 	R & R	 	 The Nielsen Company

(US), LLC
	 	2004-02-23	 	1,207,267	 		 		 	2005-09-22	 	TMA 648,807	 	2020-09-22	 	
											
	Canada	 	R&R and Design	 	 The Nielsen Company

(US), LLC
	 	2004-02-18	 	1,206,769	 		 		 	2008-01-08	 	TMA 704,057	 	2023-01-08	 	
											
	Canada	 	SINGLE SOURCE	 	 The Nielsen Company

(US), LLC
	 	2003-01-13	 	1,164,558	 		 		 	2004-11-22	 	626,219	 	2019-11-22	 	
											
	Canada	 	SOUNDSCAN	 	 The Nielsen Company

(US), LLC
	 	2006-06-28	 	1,307,231	 		 		 	2007-10-01	 	TMA 697,551	 	2022-10-01	 	
											
	Canada	 	SPECTRA ADVANTAGE	 	 The Nielsen Company

(US), LLC
	 	2003-01-22	 	1165659	 		 		 	2004-06-21	 	TMA 613,206	 	2019-06-21	 	
											
	Canada	 	SPORTSQUEST	 	 The Nielsen Company

(US), LLC
	 	1998-08-25	 	888,273	 		 		 	2000-04-20	 	526,880	 	2015-04-20	 	
											
	Canada	 	SPOTTRAC (Filed as ITU)	 	 The Nielsen Company

(US), LLC
	 	2006-10-13	 	1,320,115	 		 		 		 		 		 	
											
	Canada	 	THE WORLDWIDE BOX OFFICE AUTHORITY	 	 The Nielsen Company

(US), LLC
	 	1999-08-16	 	1,025,769	 		 		 	2001-05-30	 	545,874	 	2016-05-30	 	Disclaims: BOX
 OFFICE and

WORLDWIDE

											
	Canada	 	TV and Design	 	 The Nielsen Company

(US), LLC
	 	1997-05-05	 	844,177	 		 		 	2001-01-12	 	539,603	 	2016-01-12	 	
											
	Canada	 	TV VIEWER	 	 The Nielsen Company

(US), LLC
	 	2001-09-06	 	1,115,031	 		 		 	2003-11-18	 	594,945	 	2018-11-18	 	Disclaims: TV and
 VIEWER

											
	Canada	 	VIDEOSCAN	 	 The Nielsen Company

(US), LLC
	 	2006-06-28	 	1,307,232	 		 		 	2007-09-27	 	TMA 697,456	 	2022-09-27	 	
											
	 European
 Community

Trademarks (CTM)
	 	CIPHER	 	 Decisions Made Easy Pty

Limited
  

New Owner to be
 recorded as The
Nielsen
 Company (US), LLC
	 	2004-06-07	 	3,873,486	 	09 35 42	 		 	2006-05-19	 	3,873,486	 	2014-06-07	 	Assigned to Nielsen
Decisions Made
Easy, Inc. pursuant
to Sales & Purchase
Agmt dated 8/2008;
to be recorded
											
	 European
 Community

Trademarks (CTM)
	 	DR KNOW	 	 Decisions Made Easy Pty

Limited
  

Eventual Owner The
 Nielsen Company
(US),
 LLC
	 	2004-06-07	 	3,873,452	 	09 35 42	 		 	2005-10-10	 	3,873,452	 	2014-06-07	 	Assigned to Nielsen
Decisions Made
Easy, Inc. pursuant
to Sales & Purchase
Agmt dated 8/2008;
to be recorded

 

 Page 75 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	 	 Mark
	 	 Registrant
	 	Filing Date	 	Application
Number	 	International
Class	 	National
Local

Class	 	Registration
Date	 	Registration
Number	 	Renewal
Date	 	Comments
	 European
 Community

Trademarks (CTM)
	 	R&R (and Design)	 	The Nielsen Company (US), LLC	 	1998-01-12	 	721,530	 	16	 		 	1999-05-25	 	721,530	 	2018-01-12	 	
											
	 European
 Community

Trademarks (CTM)
	 	SOUNDSCAN	 	The Nielsen Company (US), LLC	 	2006-06-20	 	5,149,398	 	35	 		 	2007-05-22	 	5,149,398	 	2016-06-20	 	
											
	European Community Trademarks (CTM)	 	 THE WORLDWIDE BOX OFFICE

AUTHORITY
	 	The Nielsen Company(US), LLC	 	1999-07-02	 	1,246,636	 	09 16 35 42	 		 	2000-11-06	 	1,246,636	 	2009-07-02	 	Registration
to be
Allowed to
Lapse
7/02/2009
											
	France	 	BASES	 	AC Nielsen (US), Inc.	 	1995-08-30	 	95/586,216	 	35	 		 	1996-02-09	 	95/586,216	 	2015-08-29	 	
											
	France	 	OPIGNON MARKETING and Design	 	AC Nielsen (US), Inc.	 	2003-04-09	 	03/3,219,580	 	09 35 38 42	 		 		 	03/3,219,580	 	2013-04-08	 	
											
	Germany	 	BASES	 	 AC Nielsen (US), Inc.
  

New Owner to be recorded as The Nielsen Company (US), LLC
	 	1995-08-30	 	39 535 687.3	 	35	 		 	1996-08-20	 	39,535,687	 	2015-08-30	 	
											
	Germany	 	WIZZAD	 	The Nielsen Company (US), LLC	 	2003-07-21	 	30,336,207 3	 	09 35 42	 		 	2003-09-22	 	30,336,207	 	2013-07-30	 	
											
	Hong Kong	 	BASES	 	The Nielsen Company (US), LLC	 	1995-08-30	 	95/10,859	 	35	 		 	1998-06-12	 	B05823	 	2014-08-30	 	
											
	Japan	 	EDI Logo	 	 ACNielsen EDI, Inc.
  

New Owner to be recorded as The Nielsen Company (US), LLC
	 	1997-08-27	 	9-152498	 	16	 		 	2000-05-19	 	4,384,698	 	2010-05-19	 	
											
	Mexico	 	BASES	 	The Nielsen Company (US), LLC	 	1995-09-27	 	244,055	 	35	 		 	1997-04-23	 	546,180	 	2015-09-27	 	
											
	Mexico	 	Radio & Musica	 	 Radio & Records, Inc.
  

New Owner to be recorded as The Nielsen Company (US), LLC
	 	2000-10-19	 	453,754	 	16	 		 	2000-12-20	 	682,771	 	2010-10-19	 	
											
	Mexico	 	THE WORLDWIDE BOX OFFICE AUTHORITY	 	Nielsen EDI, Inc.	 	2000-10-20	 	453,996	 	09	 		 	2003-11-27	 	815,511	 	2010-10-20	 	
		 		 	New Owner to be recorded as The Nielsen Company (US), LLC	 		 		 		 		 		 		 		 	
											
	Mexico	 	THE WORLDWIDE BOX OFFICE AUTHORITY	 	Nielsen EDI, Inc.	 	2000-10-20	 	454,003	 	16	 		 	2001-01-31	 	686,276	 	2010-10-20	 	
		 		 	New Owner to be recorded as The Nielsen Company (US), LLC	 		 		 		 		 		 		 		 	

  

 Page 76 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	  	Mark	 	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	Mexico	  	THE
WORLDWIDE
BOX OFFICE
AUTHORITY	 	Nielsen EDI, Inc.	  	2000-10-20	  	454,002	  	35	  		  	2001-03-27	  	691,197	  	2010-10-20	  	
		  		 	New Owner to be	  		  		  		  		  		  		  		  	
		  		 	recorded as The Nielsen	  		  		  		  		  		  		  		  	
		  		 	Company (US), LLC	  		  		  		  		  		  		  		  	
											
	Mexico	  	THE
WORLDWIDE
BOX OFFICE
AUTHORITY	 	Nielsen EDI, Inc.	  	2000-10-20	  	454,001	  	42	  		  	2001-03-27	  	691,196	  	2010-10-20	  	
		  		 	New Owner to be recorded as The Nielsen Company (US), LLC	  		  		  		  		  		  		  		  	
											
	Spain	  	BASES	 	 AC Nielsen (US) Inc.
  

New Owner to be recorded as The Nielsen Company (US), LLC
	  	1995-08-31	  	1,983,041	  	35	  		  	1996-02-05	  	1,983,041	  	2015-08-31	  	
											
	Spain	  	BOOKSCAN	 	Nielsen Entertainment, LLC New Owner to be recorded as The Nielsen Company (US), LLC	  	2006-03-23	  	M2702420-2	  	35	  		  	2006-10-16	  	2,702,420	  	2016-03-23	  	
											
	United Kingdom	  	BRAND FX	 	The Nielsen Company(US), LLC	  	1998-06-23	  	2170259	  	09	  		  	2001-06-01	  	2170259	  	2018-06-23	  	
											
	United Kingdom	  	CRUNCH	 	Decisions Made Easy Pty Limited New Owner to be recorded as The Nielsen Company (US), LLC	  	2007-06-14	  	2,458,515	  	09 35 42	  		  	2008-02-08	  	2,458,515	  	2017-06-14	  	Assigned to
Nielsen
Decisions
Made Easy,
Inc. 8/2008;
Change to
be recorded
											
	United Kingdom	  	MEDIA ROI	 	The Nielsen Company (US), LLC	  	2000-05-17	  	2232912	  	09	  		  	2000-10-20	  	2,232,912	  	2010-05-17	  	
											
	United Kingdom	  	PRIZM	 	The Nielsen Company (US), LLC	  	1987-10-06	  	1,323,287	  	42	  		  	1991-08-16	  	1,323,287	  	2018-10-06	  	
											
	United Kingdom	  	VRP	 	The Nielsen Company (US), LLC	  	1999-10-06	  	2210529	  	09 35 41 42	  		  	2000-06-30	  	2210529	  	2009-10-06	  	Registration
to be
Allowed to
Lapse
10/06/2009
											
	United States	  	“ANSWERS
IN REAL
TIME”	 	The Nielsen Company (US), LLC	  	1995-06-05	  	74/684,784	  	42	  		  	1996-04-02	  	1,965,802	  	2016-04-02	  	
											
	United States	  	A2/M2 (Filed
as ITU)	 	The Nielsen Company (US), LLC	  	2006-06-21	  	78/913,006	  	09 16 35 42	  		  		  		  		  	
											
	United States	  	ACNIELSEN
ANSWERS	 	The Nielsen Company (US), LLC	  	2000-05-23	  	76/054,377	  	35 42	  		  	2003-12-09	  	2,791,781	  	2013-12-09	  	Registration
to be
Allowed to
Lapse
12/09/2009

  

 Page 77 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	 	Mark	 	Registrant	 	Filing Date	 	Application
Number	 	International
Class	 	National
local
Class	 	Registration
Date	 	Registration
Number	  	Renewal
Date	 	Comments
	United States	 	ACNIELSEN
 BUSINESS FOCUS
	 	The Nielsen Company
(US), LLC	 	2005-04-20	 	78/613,008	 	35 42	 		 	2007-01-02	 	3,195,111	  	2017-01-02	 	Disclaims:
 BUSINESS

											
	United States	 	ACNIELSEN
 STRATEGIC

PLANNER
	 	The Nielsen Company
(US), LLC	 	2001-01-08	 	76/191,142	 	35	 		 	2004-05-25	 	2,845,367	  	2014-05-25	 	Disclaims:
STRATEGIC
PLANNER
											
	United States	 	ACTIVE ROCK	 	The Nielsen Company
(US), LLC	 	1995-10-06	 	75/002,699	 	16	 		 	1996-12-24	 	2,026,179	  	2016-12-24	 	On Supplemental
Register; Disclaims:
ROCK
											
	United States	 	AD*VIEWS	 	The Nielsen Company
(US), LLC	 	1992-08-28	 	74/308,651	 	09 35 37 42	 		 	1993-12-14	 	1,810,540	  	2013-12-14	 	
											
	United States	 	ADSELECT	 	The Nielsen Company
(US), LLC	 	2005-02-28	 	78/576,620	 	35 42	 		 	2007-08-14	 	3,280,538	  	2017-08-14	 	
											
	United States	 	ADULT
STANDARDS	 	The Nielsen Company
(US), LLC	 	1999-11-03	 	75/838,907	 	16	 		 	2000-06-13	 	2,358,926	  	2010-06-13	 	On Supplemental
Register
											
	United States	 	ADVANCING
THE SCIENCE AND
ART OF
MARKETING
	 	The Nielsen Company
(US), LLC	 	1998-10-26	 	75/577,800	 	35 41	 		 	2000-06-20	 	2,359,476	  	2010-06-20	 	
											
	United States	 	ANSWERS
INTERACTIVE	 	The Nielsen Company
(US), LLC	 	2004-09-01	 	78/477,074	 	42	 		 	2006-11-28	 	3,177,985	  	2016-11-28	 	Disclaims:
INTERACTIVE
											
	United States	 	ANYTIME
ANYWHERE
MEDIA
MEASUREMENT
(Filed as ITU)	 	The Nielsen Company
(US), LLC	 	2006-06-21	 	78/913,055	 	09 16 35 42	 		 		 		  		 	Disclaims:
 MEDIA
MEASUREMENT

											
	United States	 	AOR	 	The Nielsen Company
(US), LLC	 	1985-08-05	 	73/551,737	 	16	 		 	1986-09-09	 	1,408,432	  	2016-09-09	 	
											
	United States	 	AOR TRACKS	 	The Nielsen Company
(US), LLC	 	1985-08-05	 	73/551,839	 	16	 		 	1986-09-09	 	1,408,433	  	2016-09-09	 	
											
	United States	 	AUDIENCE
WATCH	 	The Nielsen Company
(US), LLC	 	2004-12-27	 	76/625,833	 	09	 		 	2006-01-10	 	3,039,734	  	2016-01-10	 	Disclaims:
AUDIENCE
											
	United States	 	AUDIOAUDIT
ADVANTAGE	 	The Nielsen Company
(US), LLC	 	2001-06-14	 	76/271,124	 	35	 		 	2003-12-30	 	2,800,854	  	2013-12-30	 	
											
	United States	 	AUTOMATED
DISCOVERY
MARKETS	 	The Nielsen Company
(US), LLC	 	2007-08-22	 	77/260,501	 	35	 		 	2008-10-21	 	3,519,093	  	2018-10-21	 	Disclaims:
 MARKETS

											
	United States	 	BASES	 	The Nielsen Company
(US), LLC	 	1980-01-21	 	73/246,843	 	35	 		 	1982-08-24	 	1,206,443	  	2012-08-24	 	
											
	United States	 	BASES
CHATTERBOX	 	The Nielsen Company
(US), LLC	 	2006-06-05	 	78/900,617	 	35	 		 	2007-03-20	 	3,220,180	  	2017-03-20	 	
											
	United States	 	BASES
DECISIONPOINT	 	The Nielsen Company
(US), LLC	 	2005-06-06	 	78/644,208	 	35	 		 	2007-01-23	 	3,202,885	  	2017-01-23	 	
											
	United States	 	BASES FINDTIME	 	The Nielsen Company
(US), LLC	 	2005-10-13	 	78/732,673	 	35	 		 	2008-04-22	 	3,415,821	  	2018-04-22	 	Associated w/ BASES,
BASES
PRODUCT ADVISOR,
BASES PRICE
ADVISOR and BASES
ATTVISOR
											
	United States	 	BASES
INTROSCAPE	 	The Nielsen Company
(US), LLC	 	2005-07-08	 	78/660,016	 	35	 		 	2008-02-19	 	3,386,369	  	2018-02-19	 	

  

 Page 78 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	  	Mark	 	Registrant	 	Filing Date	  	Application
Number	  	International
Class	  	Nation8al Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	United States	  	BASES MBA	 	The Nielsen
Company
(US), LLC	 	2007-02-02	  	77/098,323	  	35	  		  	2008-06-17	  	3,450,342	  	2008-06-17	  	
											
	United States	  	BASES
PRICE
ADVISOR	 	The Nielsen
Company
(US), LLC	 	2000-04-25	  	76/033,606	  	35	  		  	2003-04-15	  	2,708,097	  	2013-04-15	  	On Supplemental Register
											
	United States	  	BASES
PRODUCT
ADVISOR	 	The Nielsen
Company
(US), LLC	 	2000-03-30	  	76/013,877	  	35	  		  	2004-05-25	  	2,846,930	  	2014-05-25	  	On Supplemental Register;
Disclaims: ADVISOR
											
	United States	  	BASES
SNAPSHOT	 	The Nielsen
Company
(US), LLC	 	2006-06-05	  	78/900,633	  	35	  		  	2007-10-09	  	3,307,054	  	2017-10-09	  	
											
	United States	  	BDS	 	The Nielsen
Company
(US), LLC	 	2003-06-19	  	76/524,917	  	35	  		  	2005-07-26	  	2,975,200	  	2015-07-26	  	
											
	United States	  	BIZ FAX	 	The Nielsen
Company
(US), LLC	 	1988-09-07	  	73/750,605	  	16	  		  	1989-11-07	  	1,565,271	  	2009-11-07	  	Registration to be
 Allowed to Lapse
11/7/2009;
On
Supplemental
 Register

											
	United States	  	BOOK SCAN
and Design	 	The Nielsen
Company
(US), LLC	 	2000-11-11	  	76/164,764	  	35	  		  	2003-07-15	  	2,737,694	  	2013-07-15	  	Registration to be
 Allowed to Lapse
7/18/2009;
Disclaims:
BOOK

											
	United States	  	BOOKSCAN	 	The Nielsen
Company
(US), LLC	 	2000-11-14	  	76/166,045	  	35	  		  	2003-08-19	  	2,753,695	  	2013-08-19	  	
											
	United States	  	BRAND3
(Filed as ITU)	 	The Nielsen
Company
(US), LLC	 	2007-04-06	  	77/150,621	  	35	  		  		  		  		  	
											
	United States	  	BRANDFX	 	The Nielsen
Company
(US), LLC	 	1997-12-30	  	75/412,299	  	09	  		  	2001-09-04	  	2,485,525	  	2011-09-04	  	Disclaims:
 BRAND

											
	United States	  	BREAKERS	 	The Nielsen
Company
(US), LLC	 	1978-02-21	  	73/159,273	  	16	  		  	1979-03-27	  	1,115,858	  	2009-03-27	  	On Supplemental
 Register

											
	United States	  	BROADCAST
DATA
SYSTEMS	 	The Nielsen
Company
(US), LLC	 	2003-06-19	  	76/524,919	  	35	  		  	2005-11-29	  	3,019,003	  	2015-11-29	  	
											
	United States	  	BUDGETFX	 	The Nielsen
Company
(US), LLC	 	2000-06-21	  	76/073,994	  	35	  		  	2003-01-28	  	2,679,554	  	2013-01-28	  	
											
	United States	  	BUSINESS-
FACTS	 	The Nielsen
Company
(US), LLC	 	2007-10-16	  	77/305,541	  	16 35	  		  	2008-12-16	  	3,545,958	  	2018-12-16	  	
											
	United States	  	BUSINESS-
FACTS	 	The Nielsen
Company
(US), LLC	 	1985-10-23	  	73/564,646	  	35	  		  	1987-06-16	  	1,443,709	  	2017-06-16	  	On Supplemental
 Register

											
	United States	  	CBP	 	The Nielsen
Company
(US), LLC	 	2002-12-20	  	78/196,769	  	35 42	  		  	2004-12-14	  	2,911,688	  	2014-12-14	  	
											
	United States	  	CHART FAX	 	The Nielsen
Company
(US), LLC	 	1988-09-07	  	73/750,608	  	16	  		  	1989-11-14	  	1,566,622	  	2009-11-14	  	Registration to be
 Allowed to Lapse
11/14/2009; On
Supplemental
Register

											
	United States	  	CI consumer
insight Logo	 	The Nielsen
Company
(US), LLC	 	2007-05-23	  	77/188,082	  	41	  		  	2009-03-17	  	3,589,635	  	2019-03-17	  	

  

 Page 79 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
											
	 Country
	 	Mark	 	Registrant	 	Filing Date	 	Application
Number	 	International
Class	  	National
Local

Class	 	Registration
Date	 	Registration
Number	 	Renewal
Date	 	Comments
	United States	 	CINEMACUME	 	The Nielsen Company
(US), LLC	 	2004-05-14	 	78/418,865	 	09	  		 	2006-09-12	 	3,143,051	 	2016-09-12	 	
											
	United States	 	CIPHER	 	The Nielsen Company
(US), LLC	 	2004-06-17	 	78/436,716	 	09	  		 	2006-06-20	 	3,105,978	 	2016-06-20	 	
											
	United States	 	CIPHER WEB	 	The Nielsen Company
(US), LLC	 	2004-06-17	 	78/436,709	 	09	  		 	2006-05-02	 	3,087,201	 	2016-05-02	 	
											
	United States	 	CIVICIQ (Filed as
ITU)	 	The Nielsen Company
(US), LLC	 	2008-04-08	 	77/443,196	 	09 35	  		 		 		 		 	Application to
Become Abandoned
8/27/2009
											
	United States	 	CLARITAS	 	The Nielsen Company
(US), LLC	 	1987-11-27	 	73/697,893	 	09	  		 	1988-08-09	 	1,499,354	 	2018-08-09	 	
											
	United States	 	CLARITAS	 	The Nielsen Company
(US), LLC	 	1980-09-04	 	73/276,676	 	42	  		 	1981-12-01	 	1,180,624	 	2011-12-01	 	
											
	United States	 	CLARITAS
(Stylized)	 	The Nielsen Company
(US), LLC	 	1989-03-06	 	73/785,040	 	09 35	  		 	1990-01-02	 	1,574,539	 	2010-01-02	 	
											
	United States	 	CONCEPTS@WORK	 	The Nielsen Company
(US), LLC	 	2007-07-26	 	77/239,418	 	35	  		 	2008-01-22	 	3,372,792	 	2018-01-22	 	
											
	United States	 	CONNEXIONS	 	The Nielsen Company
(US), LLC	 	2001-01-17	 	76/194,842	 	09 35	  		 	2004-12-21	 	2,913,465	 	2014-12-21	 	
											
	United States	 	CONSUMER 360	 	The Nielsen Company
(US), LLC	 	2003-02-10	 	76/488,708	 	41	  		 	2004-08-24	 	2,876,313	 	2014-08-24	 	(Conference-
related); Disclaims:
CONSUMER
											
	United States	 	CONSUMER 360
YOUR
CONNECTION TO
ACTIONABLE
INSIGHTS and
Design	 	The Nielsen Company
(US), LLC	 	2003-02-10	 	76/488,707	 	41	  		 	2004-09-28	 	2,888,349	 	2014-09-28	 	(Conference-
related): Disclaims:
CONSUMER
											
	United States	 	CONSUMER
CLOUT	 	The Nielsen Company
(US), LLC	 	1988-08-30	 	73/749,277	 	42	  		 	1990-01-16	 	1,578,260	 	2010-01-16	 	Disclaims
CONSUMER
											
	United States	 	CONSUMER
TRADE AREAS	 	The Nielsen Company
(US), LLC	 	2005-12-28	 	78/781,446	 	35	  		 	2007-01-30	 	3,204,767	 	2017-01-30	 	On Supplemental
Register
											
	United States	 	CONSUMERPOINT	 	The Nielsen Company
(US), LLC	 	1999-04-07	 	75/677,592	 	09 35 42	  		 	2002-06-11	 	2,579,244	 	2012-06-11	 	
											
	United States	 	CONVENIENCE
TRACK	 	The Nielsen Company
(US), LLC	 	1998-04-20	 	75/470,721	 	35	  		 	2002-10-01	 	2,628,520	 	2012-10-01	 	
											
	United States	 	CONVERGENCE
AUDIT	 	The Nielsen Company
(US), LLC	 	2007-06-06	 	77/198,890	 	09 16 35	  		 	2008-08-05	 	3,479,015	 	2018-08-05	 	Disclaims:
 AUDIT

											
	United States	 	COUNTRY
INDICATOR	 	The Nielsen Company
(US), LLC	 	1999-07-29	 	75/763,238	 	16	  		 	2000-09-26	 	2,390,633	 	2010-09-26	 	On Supplemental
Register
											
	United States	 	CREATIVE*VIEWS	 	The Nielsen Company
(US), LLC	 	2006-04-26	 	78/870,020	 	35 42	  		 	2007-10-02	 	3,304,535	 	2017-10-02	 	
											
	United States	 	CRUNCH	 	The Nielsen Company
(US), LLC	 	2004-06-17	 	78/436,719	 	09	  		 	2006-09-12	 	3,141,164	 	2016-09-12	 	
											
	United States	 	CULTURE POINT
MODEL	 	The Nielsen Company
(US), LLC	 	2004-02-11	 	78/366,116	 	35	  		 	2005-03-08	 	2,930,745	 	2015-03-08	 	Disclaims:
 MODEL

 

 Page 80 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	 	 Mark
	  	 Registrant
	 	 Filing Date
	 	 Application
Number
	 	International
Class	 	National
Local
Class	 	Registration
Date	 	Registration
Number	 	Renewal
Date	  	Comments
	United States	 	DAYTIME POPULATION	  	The Nielsen Company (US), LLC	 	1986-03-03	 	73/585,416	 	42	 		 	1987-08-18	 	1,453,745	 	2017-08-18	  	On
Supplemental
Register
											
	United States	 	DCS (Filed as ITU)	  	The Nielsen Company (US), LLC	 	2007-08-07	 	77/248,932	 	35	 		 		 		 		  	
											
	United States	 	DECISIONSMART (Filed as ITU)	  	The Nielsen Company (US), LLC	 	2004-10-12	 	78/498,333	 	09 42	 		 		 		 		  	
											
	United States	 	DELTAQUAL	  	The Nielsen Company (US), LLC	 	2007-07-26	 	77/239,443	 	35	 		 	2008-01-22	 	3,372,793	 	2018-01-22	  	
											
	United States	 	DEMOGRAPHICS USA	  	The Nielsen Company (US), LLC	 	2003-07-28	 	78/279,459	 	09	 		 	2005-01-11	 	2,917,269	 	2015-01-11	  	
											
	United States	 	DEMOGRAPHICS USA	  	The Nielsen Company (US), LLC	 	1996-01-16	 	75/226,292	 	16	 		 	1998-01-06	 	2,127,296	 	2018-01-06	  	
											
	United States	 	DESIGNS@WORK	  	The Nielsen Company (US), LLC	 	2007-07-26	 	77/239,466	 	35	 		 	2008-01-22	 	3,372,794	 	2018-01-22	  	
											
	United States	 	DIRECTORY OF CONVENIENCE STORES	  	The Nielsen Company (US), LLC	 	2003-08-01	 	76/534,012	 	09 16	 		 	2005-03-01	 	2,928,524	 	2015-03-01	  	Disclaims:
DIRECTORY
											
	United States	 	DMA	  	The Nielsen Company (US), LLC	 	1979-10-29	 	73/237,008	 	35	 		 	1981-06-09	 	1,157,555	 	2011-06-09	  	
											
	United States	 	DR. KNOW	  	The Nielsen Company (US), LLC	 	2004-06-17	 	78/436,721	 	35	 		 	2006-08-15	 	3,130,768	 	2016-08-15	  	
											
	United States	 	ELECTRONIC PROMOTION KIT	  	The Nielsen Company (US), LLC	 	2002-05-30	 	76/414,886	 	35	 		 	2005-10-18	 	3,008,030	 	2015-10-18	  	On
Supplemental
Register
	United States	 	EM-DEM	  	The Nielsen Company (US), LLC	 	2002-09-12	 	76/449,281	 	09	 		 	2003-07-08	 	2,734,600	 	2013-07-08	  	Registration to
be Allowed to
Lapse
7/8/2009
	United States	 	ENTERPRISE ROLLUP	  	The Nielsen Company (US), LLC	 	1999-02-10	 	75/637,326	 	09	 		 	2000-08-22	 	2,378,862	 	2010-08-22	  	Disclaims:
ENTERPRISE
	United States	 	EQ	  	The Nielsen Company (US), LLC	 	2002-09-27	 	78/168,625	 	35	 		 	2005-09-22	 	2,995,719	 	2015-09-13	  	
	United States	 	FANLINKS	  	The Nielsen Company (US), LLC	 	2005-03-18	 	78/590,278	 	35 42	 		 	2007-01-23	 	3,202,766	 	2017-01-23	  	
	United States	 	FAX TALK	  	The Nielsen Company (US), LLC	 	1988-09-07	 	73/750,604	 	16	 		 	1989-11-07	 	1,565,270	 	2009-11-07	  	Registration to
be Allowed to
Lapse
11/7/2009; On
Supplemental
Register
	United States	 	FDMS	  	The Nielsen Company (US), LLC	 	2007-08-22	 	77/260,481	 	35	 		 	2008-10-21	 	3,519,091	 	2018-10-21	  	
	United States	 	FILM LOCATION AND SALES HEARTBEAT	  	The Nielsen Company (US), LLC	 	2004-12-22	 	78/537,197	 	35	 		 	2006-01-24	 	3,050,131	 	2016-01-24	  	Disclaims:
“FILM
EDUCATON
AND SALES”
	United States	 	FILMSOURCE	  	The Nielsen Company (US), LLC	 	1995-12-15	 	75/043,110	 	09	 		 	1997-08-05	 	2,085,412	 	2017-08-05	  	
	United States	 	FILMSOURCE	  	The Nielsen Company (US), LLC	 	1995-06-05	 	74/684,782	 	42	 		 	1996-03-26	 	1,964,310	 	2016-03-26	  	
	United States	 	FINANCIAL CLOUT	  	The Nielsen Company (US), LLC	 	1996-02-01	 	75/052,035	 	36	 		 	1997-07-01	 	2,075,237	 	2017-07-01	  	Disclaims
FINANCIAL

  

 Page 81 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 

																					
	 Country
	  	Mark	 	Registrant	 	Filing Date	  	Application
Number	  	International
Class	  	National
Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	United States	  	FLASH	 	The Nielsen Company
(US), LLC	 	2004-12-22	  	78/537,265	  	16 35	  		  	2006-07-18	  	3,116,249	  	2016-07-18	  	
											
	United States	  	FULL
DISCOVERY
MARKETS	 	The Nielsen Company
(US), LLC	 	2007-08-22	  	77/260,498	  	35	  		  	2008-10-21	  	3,519,092	  	2018-10-21	  	Disclaims:
MARKETS
											
	United States	  	GALAXY	 	The Nielsen Company
(US), LLC	 	1993-03-29	  	74/372,342	  	09 35	  		  	1997-01-14	  	2,030,446	  	2017-01-14	  	Renewal
Authrz/d
1/05/2007
											
	United States	  	GOING FOR
ADDS	 	The Nielsen Company
(US), LLC	 	2004-01-28	  	78/359,082	  	16	  		  	2005-05-24	  	2,956,131	  	2015-05-24	  	On
Supplemental
Register
											
	United States	  	GOING FOR
ADDS	 	The Nielsen Company
(US), LLC	 	2003-06-10	  	78/260,238	  	41	  		  	2005-12-13	  	3,030,814	  	2015-12-13	  	On
Supplemental
Register
											
	United States	  	GOING FOR
ADDS RADIO	 	The Nielsen Company
(US), LLC	 	2004-02-17	  	78/369,460	  	41	  		  	2006-06-06	  	3,102,376	  	2016-06-06	  	On
Supplemental
Register
											
	United States	  	GRABIX	 	The Nielsen Company
(US), LLC	 	2006-03-06	  	78/830,329	  	09 41	  		  	2007-05-01	  	3,236,590	  	2017-05-01	  	
											
	United States	  	GRABIX.COM
(Filed as ITU)	 	The Nielsen Company
(US), LLC	 	2006-03-06	  	78/830,335	  	35 41 42	  		  		  		  		  	
											
	United States	  	HEALTHSCAPE
(Filed as ITU)	 	The Nielsen Company
(US), LLC	 	2008-06-17	  	77/500,545	  	35	  		  		  		  		  	
											
	United States	  	HIGH-
VOLUME
RETAILERS	 	The Nielsen Company
(US), LLC	 	2003-09-03	  	78/295,268	  	09 16	  		  	2005-01-04	  	2,916,818	  	2015-01-04	  	On
Supplemental
Register
											
	United States	  	HIGH-
VOLUME
RETAILERS
THE
ALTERNATE
CHANNEL
SOURCEBOOK	 	The Nielsen Company
(US), LLC	 	2003-09-03	  	78/295,270	  	09 16	  		  	2005-01-04	  	2,916,819	  	2015-01-04	  	On
Supplemental
Register
											
	United States	  	HISPANIC
CABLE LINKS	 	The Nielsen Company
(US), LLC	 	2002-03-08	  	76/380,717	  	09	  		  	2003-11-25	  	2,787,271	  	2013-11-29	  	Disclaims:
“HISPANIC
CABLE”
											
	United States	  	HOMESCAN	 	The Nielsen Company
(US), LLC	 	1998-07-27	  	75/526,334	  	35	  		  	2000-03-28	  	2,334,638	  	2010-03-28	  	
											
	United States	  	HOT FAX	 	The Nielsen Company
(US), LLC	 	1988-09-07	  	73/750,607	  	16	  		  	1989-06-20	  	1,544,410	  	2009-06-20	  	
											
	United States	  	IMODEL	 	The Nielsen Company
(US), LLC	 	2002-10-23	  	76/462,442	  	09	  		  	2003-10-21	  	2,775,101	  	2013-10-21	  	Registration to
be Allowed to
Lapse
10/21/2009
											
	United States	  	IMS
CAMPAIGNRF	 	The Nielsen Company
(US), LLC	 	2007-05-10	  	77/177,814	  	09	  		  	2008-06-17	  	3,447,951	  	2018-06-17	  	Disclaims:
CAMPAIGNRF
											
	United States	  	IMS CHAID
EXPLORER	 	The Nielsen Company
(US), LLC	 	2005-11-22	  	78/759,239	  	09 42	  		  	2007-10-09	  	3,309,164	  	2017-10-09	  	Disclaims:
CHAID
											
	United States	  	IMSOUTDOOR	 	The Nielsen Company
(US), LLC	 	2004-05-26	  	78/425,165	  	09 35	  		  	2006-10-17	  	3,159,987	  	2016-10-17	  	
											
	United States	  	IMSOUTDOOR
NAVIGATOR	 	The Nielsen Company
(US), LLC	 	2004-05-26	  	78/425,542	  	35	  		  	2007-06-12	  	3,252,256	  	2017-06-12	  	
											
	United States	  	INTEGRAS	 	The Nielsen Company
(US), LLC	 	2007-06-25	  	77/215,020	  	35	  		  	2008-08-05	  	3,479,114	  	2018-08-05	  	
											
	United States	  	INTELLISERV	 	The Nielsen Company
(US), LLC	 	2001-10-01	  	76/320,049	  	35	  		  	2004-11-16	  	2,902,633	  	2014-11-16	  	
											
	United States	  	INTROSCAPE	 	The Nielsen Company
(US), LLC	 	2007-09-07	  	77/274,209	  	35	  		  	2008-04-22	  	3,414,452	  	2018-04-22	  	

  

 Page 82 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

 

																					
	Total Records: 292	  	 	 	 	 	 	 	 	  	 	 	 	  	 	 	 	 	 
											
	 Country
	  	 Mark
	  	 Registrant
	 	 Filing Date
	 	 Application

Number
	 	 International

Class
	  	National Local
Class	 	 Registration

Date
	  	 Registration

Number
	 	 Renewal
Date
	 	 Comments

	 United States
	  	INTROTARGETER	  	The Nielsen Company	 	2002-08-30	 	76/446,227	 	35	  		 	2004-05-25	  	2,845,952	 	2014-05-25	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	ITEMFINDER	  	The Nielsen Company	 	2005-06-07	 	78/645,133	 	35	  		 	2006-09-05	  	3,140,697	 	2016-09-05	 	On Supplemental
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	Register
											
	 United States
	  	IXPRESS	  	The Nielsen Company	 	2007-08-07	 	77/249,419	 	09 35	  		 	2008-11-04	  	3,526,408	 	2018-11-04	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	KEEPINGTRAC	  	The Nielsen Company	 	2006-05-01	 	78/873,657	 	09 35 42	  		 	2008-01-22	  	3,374,207	 	2018-01-22	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	KIDSCOPE (Filed as ITU)	  	The Nielsen Company	 	2008-05-08	 	77/768,827	 	35 42	  		 		  		 		 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	LABELTRENDS	  	The Nielsen Company	 	2004-07-20	 	78/453,216	 	35 42	  		 	2007-03-13	  	3,218,608	 	2017-03-13	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	LIFEP$YCLE (Stylized)	  	The Nielsen Company	 	1991-07-10	 	74/183,665	 	41	  		 	1993-03-02	  	1,755,784	 	2013-03-02	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	LIM	  	The Nielsen Company	 	2006-05-26	 	78/894,747	 	35	  		 	2007-08-07	  	3,278,013	 	2017-08-07	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	LIQUORTRACK	  	The Nielsen Company	 	2002-05-17	 	78/129,609	 	35	  		 	2003-12-16	  	2,796,141	 	2013-12-16	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	LOCAL CUSTOM TOOLBOX (Filed as ITU)	  	The Nielsen Company (US), LLC	 	2008-01-24	 	77/379,845	 	35 42	  		 		  		 		 	Disclaims: “LOCAL CUSTOM”
											
	 United States
	  	LOCAL MARKET PLANNER	  	The Nielsen Company	 	2005-03-09	 	78/583,524	 	35 42	  		 	2006-12-12	  	3,184,702	 	2016-12-12	 	Disclaims: “LOCAL
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	MARKET”
											
	 United States
	  	LOCAL ROLLUP	  	The Nielsen Company (US), LLC	 	1999-10-19	 	75/672,815	 	09	  		 	2001-04-03	  	2,440,001	 	2011-04-03	 	Registration to be Allowed to Lapse 4/3/2011; Disclaims: LOCAL
											
	 United States
	  	MARKET AUDIT	  	The Nielsen Company	 	1996-02-14	 	75/057,628	 	09	  		 	1998-10-20	  	2,196,887	 	2018-10-20	 	Disclaims MARKET
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	MARKET SCOPE	  	The Nielsen Company	 	2003-08-01	 	76/534,022	 	16	  		 	2004-08-03	  	2,868,878	 	2014-08-03	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	MARKETBREAKS	  	The Nielsen Company	 	2002-12-23	 	76/477,687	 	09 35	  		 	2004-08-03	  	2,870,271	 	2014-08-03	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	MARKETLENS	  	The Nielsen Company	 	1994-01-18	 	74/479,631	 	09	  		 	1995-03-07	  	1,881,960	 	2015-03-07	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	MARKETSCAN	  	The Nielsen Company	 	1988-01-28	 	73/708,135	 	09	  		 	1989-09-19	  	1,556,594	 	2009-09-19	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	MEDIAEFFECTS (Filed as ITU)	  	The Nielsen Company	 	2006-05-03	 	78/875,164	 	09 35 42	  		 		  		 		 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	MEGABASE	  	The Nielsen Company	 	1986-01-06	 	73/576,519	 	35 42	  		 	1986-07-29	  	1,403,405	 	2016-07-29	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	MICROVISION	  	The Nielsen Company	 	1990-01-19	 	74/021,302	 	35	  		 	1991-09-10	  	1,656,419	 	2011-09-10	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	
											
	 United States
	  	MMS	  	The Nielsen Company	 	1999-01-29	 	75/630,623	 	16	  		 	1999-11-02	  	2,290,749	 	2009-11-02	 	On Supplemental
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	Register
											
	 United States
	  	MONITOR-PLUS	  	The Nielsen Company	 	1988-06-05	 	73/602,537	 	35	  		 	1987-01-06	  	1,424,225	 	2017-01-06	 	
		  		  	 (US), LLC
	 		 		 		  		 		  		 		 	

  

 Page 83 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	  	Mark	 	 Registrant
	  	Filing Date	  	Application
Number	  	International
Class	  	National Local
Class	  	Registration
Date	  	Registration
Number	  	Renewal
Date	  	Comments
	United States	  	MOST ADDED	 	The Nielsen Company (US), LLC	  	1977-11-14	  	73/148,541	  	16	  		  	1979-09-11	  	1,125,082	  	2009-09-11	  	On
Supplemental
Register
											
	United States	  	MOVIE*SENTRY	 	The Nielsen Company (US), LLC	  	2003-10-22	  	78/316,894	  	35	  		  	2005-07-12	  	2,966,465	  	2015-07-12	  	Registration
to Be
Allowed to
Lapse
7/12/2011
											
	United States	  	MULTI*FACTS	 	The Nielsen Company (US), LLC	  	1993-11-15	  	74/458,264	  	16	  		  	1995-11-28	  	1,937,762	  	2015-11-28	  	
											
	United States	  	MULTIREACH	 	The Nielsen Company (US), LLC	  	1995-03-09	  	74/644,059	  	09	  		  	1996-02-13	  	1,956,213	  	2016-02-13	  	
											
	United States	  	MUSIC FAX	 	The Nielsen Company (US), LLC	  	1988-09-07	  	73/750,602	  	16	  		  	1989-11-07	  	1,565,269	  	2009-11-07	  	Registration
to be
Allowed to
Lapse
11/07/2009;
On
Supplemental
Register
											
	United States	  	MYCBP	 	The Nielsen Company (US), LLC	  	2002-12-20	  	78/196,771	  	35 42	  		  	2004-12-14	  	2,911,689	  	2014-12-14	  	
											
	United States	  	N NIELSEN
EDI FLASH
and Design	 	The Nielsen Company (US), LLC	  	2004-12-22	  	78/537,267	  	16 35	  		  	2006-03-28	  	3,073,098	  	2016-03-28	  	Agree to
Ass’n w/ EDI
and BOFFO
BOX
OFFICE
FLASH
FIGURES
ONLINE
											
	United States	  	NACAT	 	The Nielsen Company (US), LLC	  	2005-04-21	  	78/613,869	  	09	  		  	2006-04-11	  	3,079,639	  	2016-04-11	  	
											
	United States	  	NAVE	 	The Nielsen Company (US), LLC	  	2005-03-25	  	78/595,097	  	09	  		  	2008-05-27	  	3,435,942	  	2018-05-27	  	
											
	United States	  	NAVE II	 	The Nielsen Company (US), LLC	  	2005-03-25	  	78/595,093	  	09	  		  	2008-06-10	  	3,445,143	  	2018-06-10	  	
											
	United States	  	NAVE IIC	 	The Nielsen Company (US), LLC	  	2006-01-04	  	78/785,001	  	09	  		  	2009-03-31	  	3,598,521	  	2019-03-31	  	Disclaims:
IIC
											
	United States	  	NET*FACTS	 	The Nielsen Company (US), LLC	  	1987-07-13	  	73/671,551	  	35	  		  	1988-02-23	  	1,477,979	  	2018-02-23	  	
											
	United States	  	NHSI	 	The Nielsen Company (US), LLC	  	1999-11-30	  	75/859,680	  	09	  		  	2002-12-17	  	2,661,157	  	2012-12-17	  	
											
	United States	  	NHSI	 	The Nielsen Company (US), LLC	  	1999-11-30	  	75/860,646	  	16	  		  	2002-01-29	  	2,533,399	  	2012-01-29	  	
											
	United States	  	NHSI	 	The Nielsen Company (US), LLC	  	1999-11-30	  	75/859,682	  	35	  		  	2000-11-07	  	2,402,063	  	2010-11-07	  	
											
	United States	  	NHSI	 	The Nielsen Company (US), LLC	  	1999-11-30	  	75/859,683	  	42	  		  	2002-04-02	  	2,554,723	  	2012-04-02	  	
											
	United States	  	NHTI	 	The Nielsen Company (US), LLC	  	1999-11-30	  	75/860,776	  	09	  		  	2001-11-20	  	2,508,750	  	2011-11-20	  	
											
	United States	  	NHTI	 	The Nielsen Company (US), LLC	  	1999-11-30	  	75/860,798	  	35	  		  	2000-11-07	  	2,402,068	  	2010-11-07	  	
											
	United States	  	NHTI	 	The Nielsen Company (US), LLC	  	1999-11-30	  	75/860,775	  	42	  		  	2002-03-26	  	2,551,647	  	2012-03-26	  	
											
	United States	  	NIELSEN
ANSWERS	 	The Nielsen Company (US), LLC	  	2007-01-29	  	77/093,364	  	35 42	  		  	2008-12-09	  	3,544,156	  	2018-12-09	  	

  

 Page 84 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	  	Mark	 	Registrant	 	Filing Date	  	Application
Number	 	International
Class	 	National
Local

Class	 	Registration
Date	  	Registration
Number	  	Renewal
Date	 	Comments
	United States	  	NIELSEN CINEMA	 	The Nielsen Company
 (US), LLC
	 	2003-05-27	  	76/517,228	 	16 35	 		 	2005-08-09	  	2,983,633	  	2015-08-09	 	Disclaims:
CINEMA
											
	United States	  	NIELSEN CINEMA	 	The Nielsen Company
(US), LLC	 	2003-05-27	  	76/517,227	 	35	 		 	2005-08-09	  	2,983,632	  	2015-08-09	 	Disclaims:
CINEMA
											
	United States	  	NIELSEN FOCUS (Filed as ITU)	 	The Nielsen Company
(US), LLC	 	2009-03-31	  	77/703,065	 	09 35	 		 		  		  		 	
											
	United States	  	NIELSEN HISPANIC
HOMEVIDEO INDEX	 	The Nielsen Company
(US), LLC	 	2000-09-29	  	76/137,696	 	09 16 35	 		 	2003-11-04	  	2,779,979	  	2013-11-04	 	
											
	United States	  	NIELSEN HOMEVIDEO INDEX	 	The Nielsen Company
(US), LLC	 	1980-08-13	  	73/273,926	 	35	 		 	1982-01-26	  	1,188,037	  	2012-01-26	 	
											
	United States	  	NIELSEN KIDSCOPE (Filed as
ITU)	 	The Nielsen Company
(US), LLC	 	2008-05-08	  	77/468,826	 	35	 		 		  		  		 	
											
	United States	  	NIELSEN MEDIA RESEARCH	 	The Nielsen Company
(US), LLC	 	1996-11-06	  	75/194,064	 	09	 		 	2001-11-27	  	2,512,912	  	2011-11-27	 	Disclaims:
 MEDIA
RESEARCH

											
	United States	  	NIELSEN MEDIA RESEARCH	 	The Nielsen Company
(US), LLC	 	1996-11-06	  	75/194,065	 	16	 		 	2000-07-18	  	2,367,336	  	2010-07-18	 	Disclaims:
 MEDIA
RESEARCH

											
	United States	  	NIELSEN MEDIA RESEARCH	 	The Nielsen Company
(US), LLC	 	1996-11-06	  	75/194,066	 	35	 		 	2001-05-01	  	2,448,024	  	2011-05-01	 	Disclaims:
 MEDIA
RESEARCH

											
	United States	  	NIELSEN MEDIA RESEARCH	 	The Nielsen Company
(US), LLC	 	1996-11-06	  	75/194,067	 	42	 		 	2001-10-30	  	2,502,257	  	2011-10-30	 	Disclaims:
 MEDIA
RESEARCH

											
	United States	  	NIELSEN RADIO ADVISOR
(Filed as ITU)	 	The Nielsen Company
(US), LLC	 	2009-05-08	  	77/732,625	 	09	 		 		  		  		 	
											
	United States	  	NIELSEN RADIOVIEWS (Filed
as ITU)	 	The Nielsen Company
(US), LLC	 	2009-05-08	  	77/732,631	 	09	 		 		  		  		 	
											
	United States	  	NIELSEN SCHOLASTIC
SERVICES	 	The Nielsen Company
(US), LLC	 	2009-06-03	  	77/751,768	 	41	 		 		  		  		 	
											
	United States	  	NIELSEN UNIVERSAL READER	 	The Nielsen Company
(US), LLC	 	2005-04-21	  	78/613,866	 	09	 		 	2006-06-13	  	3,103,595	  	2016-06-13	 	Disclaims:
“UNIVERSAL
READER”
											
	United States	  	NORA (Filed as ITU)	 	The Nielsen Company
(US), LLC	 	2006-05-26	  	78/893,660	 	35 42	 		 		  		  		 	
											
	United States	  	NORA NIELSEN ON DEMAND
 REPORTING & ANALYTICS

(Filed as ITU)
	 	The Nielsen Company
(US), LLC	 	2006-05-26	  	78/893,661	 	35 42	 		 		  		  		 	Disclaims:
“ON
DEMAND
REPORTING
&
ANALYTICS”
											
	United States	  	NQUEST	 	The Nielsen Company
(US), LLC	 	2002-02-26	  	76/375,231	 	35	 		 	2005-07-26	  	2,976,872	  	2015-07-26	 	
											
	United States	  	NSI	 	The Nielsen Company
(US), LLC	 	1995-01-17	  	74/621,716	 	35	 		 	1996-07-23	  	1,988,073	  	2016-07-23	 	
											
	United States	  	NSS	 	The Nielsen Company
(US), LLC	 	1994-05-02	  	74/519,201	 	16	 		 	1995-02-28	  	1,880,624	  	2015-02-28	 	
											
	United States	  	NTI	 	The Nielsen Company
(US), LLC	 	1949-10-22	  	71/586,704	 	35	 		 	1951-08-28	  	547,323	  	2011-08-28	 	
											
	United States	  	NUR	 	The Nielsen Company
(US), LLC	 	2005-04-21	  	78/613,872	 	09	 		 	2006-09-12	  	3,143,559	  	2016-09-12	 	
											
	United States	  	ON THE RADIO	 	The Nielsen Company
(US), LLC	 	1999-07-29	  	75/763,240	 	16	 		 	2000-05-16	  	2,351,049	  	2010-05-16	 	

  

 Page 85 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	 	 Mark
	 	 Registrant
	 	Filing Date	 	Application
Number	 	 International

Class
	 	National
Local
Class	 	Registration
Date	 	Registration
Number	 	Renewal
Date	 	Comments
	United States	 	ON THE RECORD	 	The Nielsen Company (US), LLC	 	1999-07-29	 	75/763,241	 	16	 		 	2000-05-16	 	2,351,050	 	2010-05-16	 	
											
	United States	 	OPPORTUNITY FINDER	 	The Nielsen Company (US), LLC	 	2002-09-24	 	76/452,463	 	35	 		 	2005-12-13	 	3,029,703	 	2015-12-13	 	
											
	United States	 	OPTACCUME	 	The Nielsen Company (US), LLC	 	2004-05-14	 	78/418,862	 	09 35	 		 	2005-12-06	 	3,024,710	 	2015-12-06	 	
											
	United States	 	OPTIMAX	 	The Nielsen Company (US), LLC	 	2000-04-11	 	76/023,019	 	42	 		 	2001-10-23	 	2,499,893	 	2011-10-23	 	
											
	United States	 	PACKS@WORK	 	The Nielsen Company (US), LLC	 	2007-07-25	 	77/238,703	 	35	 		 	2008-01-22	 	3,372,790	 	2018-01-22	 	
											
	United States	 	PINECONE RESEARCH	 	The Nielsen Company (US), LLC	 	2002-09-25	 	76/452,562	 	35	 		 	2005-01-04	 	2,916,601	 	2015-01-04	 	Disclaims:
RESEARCH
											
	United States	 	PLACE*VALUES	 	The Nielsen Company (US), LLC	 	2007-05-16	 	77/182,921	 	09 35 42	 		 	2008-11-04	 	3,528,356	 	2018-11-04	 	
											
	United States	 	PLACE*VIEWS	 	The Nielsen Company (US), LLC	 	2004-10-08	 	78/496,728	 	35 42	 		 	2006-08-15	 	3,130,952	 	2016-08-15	 	
											
	United States	 	POCKETPIECE	 	The Nielsen Company (US), LLC	 	1993-03-29	 	74/372,606	 	16	 		 	1993-12-07	 	1,809,171	 	2013-12-07	 	
											
	United States	 	POP-FACTS	 	The Nielsen Company (US), LLC	 	1986-03-03	 	73/585,415	 	16	 		 	1986-09-23	 	1,410,464	 	2016-09-23	 	
											
	United States	 	POP-FACTS	 	The Nielsen Company (US), LLC	 	1986-03-03	 	73/585,424	 	42	 		 	1986-09-23	 	1,410,929	 	2016-09-23	 	
											
	United States	 	POWERED BY HOMESCAN	 	The Nielsen Company (US), LLC	 	2000-11-10	 	76/163,269	 	35	 		 	2003-12-09	 	2,791,907	 	2013-12-09	 	
											
	United States	 	POWERPLAY	 	The Nielsen Company (US), LLC	 	2005-10-24	 	78/738,926	 	09	 		 	2007-11-06	 	3,331,624	 	2017-11-06	 	
											
	United States	 	PRE-BASES	 	The Nielsen Company (US), LLC	 	1992-04-06	 	74/262,819	 	35	 		 	1992-12-01	 	1,737,005	 	2012-12-01	 	
											
	United States	 	PRICEITRIGHT (Filed as ITU)	 	The Nielsen Company (US), LLC	 	2006-08-01	 	78/942,497	 	09 35	 		 		 		 		 	
											
	United States	 	PRIMELOCATION	 	The Nielsen Company (US), LLC	 	2006-12-19	 	77/067,233	 	09 35	 		 	2008-10-07	 	3,513,145	 	2018-10-07	 	Disclaims:
LOCATION
											
	United States	 	PRINCIPAL MOVIEGOERS	 	The Nielsen Company (US), LLC	 	2002-05-14	 	76/407,726	 	35	 		 	2004-06-01	 	2,848,491	 	2014-06-01	 	Disclaims:
MOVIEGOERS
											
	United States	 	PRINT*VIEWS	 	The Nielsen Company (US), LLC	 	2004-11-08	 	78/513,220	 	35 42	 		 	2006-01-17	 	3,045,599	 	2016-01-17	 	
											
	United States	 	PRIZM	 	The Nielsen Company (US), LLC	 	1987-11-27	 	73/697,895	 	09	 		 	1989-09-26	 	1,557,671	 	2009-09-26	 	
											
	United States	 	PROFILE-ON-DEMAND	 	The Nielsen Company (US), LLC	 	2006-12-20	 	77/068,828	 	35	 		 	2008-06-24	 	3,455,901	 	2018-06-24	 	On
Supplemental
Register
											
	United States	 	QUICK*VIEWS	 	The Nielsen Company (US), LLC	 	2003-01-14	 	76/482,370	 	35	 		 	2005-08-23	 	2,987,782	 	2015-08-23	 	
											
	United States	 	R & R	 	The Nielsen Company (US), LLC	 	1983-10-24	 	73/449,295	 	16	 		 	1987-04-14	 	1,436,373	 	2017-04-14	 	
											
	United States	 	R&R (and Design)	 	The Nielsen Company (US), LLC	 	1998-05-21	 	75/489,056	 	16	 		 	2000-06-06	 	2,354,520	 	2010-06-06	 	

  

 Page 88 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	 	 Mark
	 	 Registrant
	 	Filing Date	 	Application
Number	 	 International

Class
	 	National Local
Class	 	Registration
Date	 	Registration
Number	 	Renewal Date	 	Comments
	 United States
	 	R&R TODAY	 	The Nielsen Company (US), LLC	 	2008-07-02	 	77/513,374	 	41	 		 	2009-03-10	 	3,586,155	 	2019-03-10	 	
											
	 United States
	 	RADIO & RECORDS	 	The Nielsen Company (US), LLC	 	1978-02-21	 	73/159,272	 	16	 		 	1981-03-31	 	1,149,767	 	2011-03-31	 	
											
	 United States
	 	RESTAGER	 	The Nielsen Company (US), LLC	 	1993-05-28	 	74/395,848	 	35	 		 	1995-06-06	 	1,897,695	 	2015-06-06	 	
											
	 United States
	 	RETAIL ACVIEW	 	The Nielsen Company (US), LLC	 	2004-07-12	 	78/449,175	 	35 42	 		 	2006-03-07	 	3,066,792	 	2016-03-07	 	Disclaims:
RETAIL
											
	 United States
	 	RETAIL MARKET POWER	 	The Nielsen Company (US), LLC	 	2005-02-15	 	76/631,030	 	35	 		 	2007-12-25	 	3,360,162	 	2017-12-25	 	Disclaims:
RETAIL
MARKET
											
	 United States
	 	RETAIL TENANT DIRECTORY	 	The Nielsen Company (US), LLC	 	2003-08-01	 	76/534,011	 	09	 		 	2005-05-31	 	2,956,549	 	2015-05-31	 	Disclaims:
“TENANT
DIRECTORY”
											
	 United States
	 	RETAIL TENANT DIRECTORY	 	The Nielsen Company (US), LLC	 	2003-04-01	 	76/502,682	 	16	 		 	2006-03-07	 	3,064,700	 	2016-03-07	 	Disclaims:
DIRECTORY
											
	 United States
	 	ROLLUP	 	The Nielsen Company (US), LLC	 	1995-03-09	 	74/644,056	 	09	 		 	1996-02-13	 	1,956,212	 	2016-02-13	 	
											
	 United States
	 	SCAN*FACT	 	The Nielsen Company (US), LLC	 	1989-11-22	 	74/004,513	 	35	 		 	1990-08-28	 	1,611,122	 	2010-08-28	 	
											
	 United States
	 	SCANTRACK	 	The Nielsen Company (US), LLC	 	1979-09-13	 	239,033	 	35	 		 	1981-08-11	 	1,164,868	 	2011-08-11	 	
											
	 United States
	 	SHOPPER MISSIONS (Filed as ITU)	 	The Nielsen Company (US), LLC	 	2006-01-09	 	78/787,613	 	16 35 42	 		 		 		 		 	Disclaims:
SHOPPER
											
	 United States
	 	SMOOTH JAZZ	 	The Nielsen Company (US), LLC	 	2003-10-20	 	78/316,079	 	16	 		 	2005-02-22	 	2,928,422	 	2015-02-22	 	On
Supplemental
Register
											
	 United States
	 	SOAR (Filed as ITU)	 	The Nielsen Company (US), LLC	 	2007-08-17	 	77/258,172	 	35	 		 		 		 		 	
											
	 United States
	 	SOUNDSCAN	 	The Nielsen Company (US), LLC	 	1993-05-19	 	74/392,370	 	35	 		 	1994-10-04	 	1,856,925	 	2014-10-04	 	
											
	 United States
	 	SOUNDSCAN and Design	 	The Nielsen Company (US), LLC	 	1993-05-19	 	74/392,365	 	35	 		 	1994-10-11	 	1,857,872	 	2014-10-11	 	
											
	 United States
	 	SOVA	 	The Nielsen Company (US), LLC	 	1992-06-29	 	74/289,277	 	35	 		 	1993-02-09	 	1,751,521	 	2013-02-09	 	
											
	 United States
	 	SPECTRA	 	The Nielsen Company (US), LLC	 	2000-10-17	 	76/148,046	 	09 35	 		 	2002-07-23	 	2,597,206	 	2012-07-23	 	
											
	 United States
	 	SPECTRA ADVANTAGE	 	The Nielsen Company (US), LLC	 	1998-02-26	 	75/440,976	 	35	 		 	1999-09-28	 	2,280,810	 	2009-09-28	 	Registration to
be Allowed to
Lapse
9/29/2009
											
	 United States
	 	SPECTRA HISPANIQ	 	The Nielsen Company (US), LLC	 	2004-02-10	 	78/365,896	 	35	 		 	2005-04-19	 	2,941,875	 	2015-04-19	 	Disclaims:
HISPANIC
											
	 United States
	 	SPECTRA HISPANIQ and Design	 	The Nielsen Company (US), LLC	 	2004-02-10	 	78/365,898	 	35	 		 	2005-04-19	 	2,941,876	 	2015-04-19	 	Disclaims:
HISPANIC
											
	 United States
	 	SPECTRA/BASES INTROTARGETER	 	The Nielsen Company (US), LLC	 	2002-08-30	 	76/446,149	 	35	 		 	2004-05-25	 	2,845,951	 	2014-05-25	 	

  

 Page 87 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	  	 Mark
	 	 Registrant
	  	 Filing Date
	  	 Application
Number
	  	 Interational

Class
	  	 National
Local
Class
	  	 Regisrtation
Date
	  	 Registration
Number
	  	 Renewal

Date
	  	 Comments

	United States	  	SPONSORSHIP SCORECARD	 	The Nielsen Company (US), LLC	  	2004-05-28	  	78/427,036	  	35	  		  	2006-04-25	  	3,086,423	  	2016-04-25	  	Disclaims: SPONSORSHIP
											
	United States	  	SPORTSQUEST	 	The Nielsen Company (US), LLC	  	1998-03-17	  	75/451,785	  	35	  		  	1999-12-28	  	2,304,787	  	2009-12-28	  	
											
	United States	  	SPOTTRAC	 	The Nielsen Company (US), LLC	  	2006-04-26	  	78/870,015	  	09	  		  	2007-09-11	  	3,292,186	  	2017-09-11	  	
											
	United States	  	STELLAR (Filed as ITU)	 	The Nielsen Company (US), LLC	  	2008-05-05	  	77/465,932	  	35 42	  		  		  		  		  	
											
	United States	  	STRATEGY ADVISOR	 	The Nielsen Company (US), LLC	  	1998-09-21	  	75/555,838	  	35	  		  	2001-06-05	  	2,458,730	  	2011-06-05	  	On Supplemental Register
											
	United States	  	STREET TALK	 	The Nielsen Company (US), LLC	  	1977-11-14	  	73/148,539	  	16	  		  	1979-09-11	  	1,125,081	  	2019-09-11	  	On Supplemental Register
											
	United States	  	TAP	 	The Nielsen Company (US), LLC	  	1997-10-27	  	75/379,470	  	35	  		  	2000-09-19	  	2,386,774	  	2010-09-19	  	
											
	United States	  	TDLINX	 	The Nielsen Company (US), LLC	  	2001-07-17	  	76/286,865	  	09 35	  		  	2003-04-15	  	2,706,279	  	2013-04-15	  	
											
	United States	  	TDLINX and Design	 	The Nielsen Company (US), LLC	  	2001-07-17	  	76/286,866	  	09 35	  		  	2003-04-15	  	2,706,280	  	2013-04-15	  	
											
	United States	  	THE BACK PAGE	 	The Nielsen Company (US), LLC	  	1977-11-14	  	73/148,534	  	16	  		  	1979-09-11	  	1,125,078	  	2009-09-11	  	Registration to be Allowed to Lapse 9/11/2009; On Supplemental Register
											
	United States	  	THE CONVERGENCE AUDIT	 	The Nielsen Company (US), LLC	  	1998-05-19	  	75/487,720	  	09 16 35	  		  	2001-06-05	  	2,458,712	  	2011-06-05	  	
											
	United States	  	THE RELEASE SCHEDULE	 	The Nielsen Company (US), LLC	  	1995-12-06	  	75/028,394	  	16	  		  	1997-09-30	  	2,100,788	  	2017-09-30	  	
											
	United States	  	THE WORLDWIDE BOX OFFICE AUTHORITY	 	The Nielsen Company (US), LLC	  	1999-07-08	  	75/751,006	  	35	  		  	2001-02-06	  	2,426,350	  	2011-02-06	  	Disclaims: BOX OFFICE
											
	United States	  	THE WORLDWIDE BOX OFFICE AUTHORITY	 	The Nielsen Company (US), LLC	  	1999-07-08	  	75/751,007	  	41	  		  	2002-03-26	  	2,553,319	  	2012-03-26	  	Disclaims: BOX OFFICE
											
	United States	  	THEATRE ATLAS	 	The Nielsen Company (US), LLC	  	2003-03-18	  	78/226,796	  	16	  		  	2004-01-20	  	2,806,763	  	2014-01-20	  	
											
	United States	  	THERASCORE	 	The Nielsen Company (US), LLC / Marketing	  	2004-07-20	  	78/453,468	  	35	  		  	12/23/2005	  	3,027,546	  	2015-12-13	  	
											
	United States	  	TRADE DIMENSIONS	 	The Nielsen Company (US), LLC	  	2000-06-13	  	76/069,140	  	09 35	  		  	2002-04-23	  	2,563,116	  	2012-04-23	  	Disclaims: TRADE
											
	United States	  	TRANSACTIONS ARE POWER	 	The Nielsen Company (US), LLC	  	1997-10-27	  	75/379,603	  	35	  		  	2000-03-14	  	2,327,647	  	2010-03-14	  	
											
	United States	  	UNLOCK THE POWER OF MEDIA	 	The Nielsen Company (US), LLC	  	1998-09-04	  	75/548,852	  	35	  		  	2000-08-08	  	2,374,350	  	2010-08-08	  	
											
	United States	  	VIDEO*SENTRY	 	The Nielsen Company (US), LLC	  	2004-04-14	  	78/401,550	  	35 42	  		  	2005-12-13	  	3,030,543	  	2015-12-13	  	Registration to be Allowed to Lapse 12/13/2011

  

 Page 88 of 102 

 Active Global Trademarks Owned by The Nielsen Company (US), LLC 

Total Records: 292 
  

																					
	 Country
	  	 Mark
	  	 Registrant
	  	 Filing Date
	  	 Application
Number
	  	 International
Class
	  	 National
Local
Class
	  	 Registration
Date
	  	 Registration
Number
	  	 Renewal
Date
	  	 Comments

	United States	  	VIDEOSCAN	  	The Nielsen Company (US), LLC	  	2006-05-31	  	78/897,157	  	35	  		  	2007-03-20	  	3,220,156	  	2017-03-20	  	
	United States	  	VIEWERS IN PROFILE	  	The Nielsen Company (US), LLC	  	1965-11-12	  	72/232,581	  	42	  		  	1967-03-14	  	825,898	  	2017-03-14	  	
	United States	  	VIP	  	The Nielsen Company (US), LLC	  	1965-11-12	  	72/232,582	  	35	  		  	1967-02-14	  	824,208	  	2017-02-14	  	
	United States	  	VIRTUAL ISSUE	  	The Nielsen Company (US), LLC	  	1997-12-05	  	75/401,194	  	09	  		  	2001-06-12	  	2,459,976	  	2011-06-12	  	Disclaims: VIRTUAL
	United States	  	WEBCUME	  	The Nielsen Company (US), LLC	  	2004-04-28	  	78/408,678	  	09 35	  		  	2006-09-05	  	3,139,932	  	2016-09-05	  	
	United States	  	WEBRF	  	The Nielsen Company (US), LLC	  	2000-01-05	  	75/898,371	  	35	  		  	2002-12-17	  	2,663,806	  	2012-12-17	  	Disclaims: WEB
	United States	  	WINNING BRANDS	  	The Nielsen Company (US), LLC	  	1998-03-31	  	75/460,440	  	35	  		  	2001-07-24	  	2,471,877	  	2011-07-24	  	
	United States	  	YPD	  	The Nielsen Company (US), LLC	  	1985-12-05	  	73/586,008	  	42	  		  	1986-10-14	  	1,413,799	  	2016-10-14	  	

  

 Page 89 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	 	 Country
	 	 Status
	  	 Intl Class
	  	 Appl./Serial No.
	 	 File Date
	  	 Reg. No.
	  	 Reg. Date
	  	 Owner

	ADWEEK	 	ARGENTINA	 	PENDING	  	016, 041	  	2.813.863	 	4/1/2008	  		  		  	VNU Business Media, Inc.
									
	BILLBOARD (Cl. 16)	 	ARGENTINA	 	REGISTERED	  	016	  	1.621.922	 	4/2/1993	  	2.175.770	  	09/16/88	  	VNU Business Media, Inc.
									
	BILLBOARD (stylized 2) - Cl. 1	 	ARGENTINA	 	REGISTERED	  	016	  	1.778.344	 	11/16/1990	  	1.731.379	  	04/16/99	  	VNU Business Media, Inc.
									
	BRANDWEEK	 	ARGENTINA	 	PENDING	  	016	  	2.813.861	 	4/1/2008	  		  		  	VNU Business Media, Inc.
									
	BRANDWEEK	 	ARGENTINA	 	PENDING	  	041	  	2.813.862	 	4/1/2008	  		  		  	Nielsen Business Media, Inc.
									
	CLIO (Cl. 35)	 	ARGENTINA	 	REGISTERED	  	035	  	2.615.375	 		  	2.076.895	  	09/05/95	  	BPI Communications, Inc.
									
	CLIO (Cl. 38)	 	ARGENTINA	 	REGISTERED	  	038	  	1.949.601	 	11/30/1994	  	1.975,631	  	03/24/04	  	VNU Business Media, Inc.
									
	CLIO (Cl. 41)	 	ARGENTINA	 	REGISTERED	  	041	  	1.949.602	 	11/30/1994	  	1.975,630	  	03/24/04	  	VNU Business Media, Inc.
									
	ERETAILING WORLD (Class 16)	 	ARGENTINA	 	REGISTERED	  	016, 035	  	2.260.052	 		  	1.830.843	  	05/23/01	  	VNU Business Media, Inc.
									
	ERETAILING WORLD (Class 35)	 	ARGENTINA	 	REGISTERED	  	035	  	2.260,053	 		  	1.830.845	  	05/23/01	  	VNU Business Media, Inc.
									
	MEDIAWEEK	 	ARGENTINA	 	PENDING	  	016	  	2.813.859	 	4/1/2008	  		  		  	VNU Business Media, Inc.
									
	MEDIAWEEK	 	ARGENTINA	 	PENDING	  	041	  	2.813.860	 	4/1/2008	  		  		  	VNU Business Media, Inc.
									
	MEDTRADE	 	ARGENTINA	 	REGISTERED	  	041	  	2,099,611	 	8/26/1997	  	1,704,294	  	11/12/99	  	VNU Business Media, Inc.
									
	MEDTRADE	 	ARGENTINA	 	REGISTERED	  	035	  	2,099,291	 	8/22/1997	  	1,707,199	  	12/01/98	  	VNU Business Media, Inc.
									
	MISCELLANEOUS DESIGN (Statuett	 	ARGENTINA	 	REGISTERED	  	041	  	2.615.378	 		  	2.076.898	  	09/05/95	  	VNU Business Media, Inc.
									
	MISCELLANEOUS DESIGN (Statuett	 	ARGENTINA	 	REGISTERED	  	035	  	2.615.376	 		  	2.076.896	  	09/05/95	  	VNU Business Media, Inc.
									
	MISCELLANEOUS DESIGN (Statuett	 	ARGENTINA	 	REGISTERED	  	038	  	2.615.377	 		  	2.076.897	  	09/05/95	  	VNU Business Media, Inc.
									
	OLL 2001 LATIN AMERICA	 	ARGENTINA	 	REGISTERED	  	035	  	2.340.406	 	6/1/2001	  	1.911.470	  	01/27/03	  	VNU Business Media, Inc.
									
	ONLINE LEARNING 2001 LATIN AME	 	ARGENTINA	 	REGISTERED	  	035	  	2.339.999	 	5/30/2001	  	1.898.794	  	11/19/02	  	VNU Business Media, Inc.
									
	SUPERBRANDS	 	ARGENTINA	 	REGISTERED	  	016	  	2.275.275	 	3/21/2000	  	1.840.171	  	08/13/01	  	VNU Business Media, Inc.
									
	ACTION SPORTS RETAILER	 	AUSTRALIA	 	REGISTERED	  	016	  	479,744	 	1/18/1988	  	B479,744	  	01/18/98	  	Pacifica Publishing Corp.
									
	ACTION SPORTS RETAILER	 	AUSTRALIA	 	REGISTERED	  	035	  	480,949	 	2/5/1988	  	B480,949	  	02/05/88	  	Pacifica Publishing Corp.
									
	BILLBOARD (Cl. 16)	 	AUSTRALIA	 	REGISTERED	  	016	  	183,783	 	10/29/1963	  	183,783	  	03/31/65	  	VNU Business Media, Inc.
									
	BILLBOARD (Cl. 41)	 	AUSTRALIA	 	REGISTERED	  	041	  	449,593	 	8/4/1986	  	449,593	  	04/13/89	  	VNU Business Media, Inc.
									
	BILLBOARD (Cl. 41, 42)	 	AUSTRALIA	 	REGISTERED	  	041, 042	  	725653	 	1/15/1997	  	725653	  	07/30/97	  	VNU Business Media, Inc.
									
	BILLBOARD LIVE & DESIGN	 	AUSTRALIA	 	REGISTERED	  	025, 041, 042	  	713555	 	7/23/1996	  	713555	  	07/31/97	  	VNU Business Media, Inc.
									
	CLIO (Cl. 41)	 	AUSTRALIA	 	REGISTERED	  	041	  	621,852	 	2/3/1994	  	621,852	  	03/07/96	  	VNU Business Media, Inc.
									
	ERETAILING WORLD	 	AUSTRALIA	 	PENDING	  	016, 041, 035	  	815971	 	12/2/1999	  		  		  	VNU Business Media, Inc.
									
	INTERBIKE	 	BELGIUM	 	REGISTERED	  	035	  	694794	 	4/2/1991	  	495775	  	04/02/91	  	VNU Business Media, Inc.
									
	BILLBOARD (Cl. 16)	 	BENELUX	 	REGISTERED	  	016	  	565747	 	12/1/1971	  	083857	  	12/01/71	  	BPI Communications, Inc.
									
	BILLBOARD HOT 100	 	BENELUX	 	REGISTERED	  	016, 041	  	842069	 	2/7/1995	  	0565363	  	02/07/95	  	VNU Business Media, Inc.
									
	EUROCHART HOT 100	 	BENELUX	 	REGISTERED	  	016, 041	  	0839282	 	12/19/1994	  	0563807	  	12/19/94	  	BPI Communications, Inc.
									
	MEDTRADE	 	BENELUX	 	REGISTERED	  	035, 041	  	855.685	 		  	584666	  	09/15/95	  	VNU Business Media, Inc.
									
	SUPERBRANDS (stylized)	 	BENELUX	 	REGISTERED	  	016	  	925337	 	10/21/1998	  	641,268	  	06/02/99	  	VNU Business Media, Inc.
									
	BILLBOARD (Cl. 16)	 	BRAZIL	 	REGISTERED	  	016	  	790126516	 	10/13/1981	  	790.126.516	  	10/13/01	  	VNU Business Media, Inc.
									
	BILLBOARD (stylized 2) - Cl. 1	 	BRAZIL	 	REGISTERED	  	016	  	821.130.846	 	8/6/2002	  	821.130.846	  	08/06/02	  	VNU Business Media, Inc.
									
	BILLBOARD LIVE (Cl. 41)	 	BRAZIL	 	REGISTERED	  	041	  	819.079.227	 	3/22/1996	  	819079227	  	04/09/02	  	VNU Business Media, Inc.
									
	BILLBOARD LIVE (Cl. 42)	 	BRAZIL	 	REGISTERED	  	042	  	819.050.970	 	3/22/1996	  	819.050.970	  	11/07/00	  	VNU Business Media, Inc.

  

 Page 90 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	  	 Country
	  	 Status
	  	 Intl Class
	  	 Appl./Serial No.
	  	 File Date
	  	Reg. No.	  	 Reg. Date
	  	 Owner

	BRANDWEEK	  	BRAZIL	  	REGISTERED	  	016	  	821.979.698	  	2/10/2000	  	821.979.698	  	07/25/06	  	ASM Communications, INC.
									
	CLIO (CL. 41)	  	BRAZIL	  	REGISTERED	  	041	  	817301348	  	5/23/1995	  	817301348	  	05/23/95	  	VNU Business Media, Inc.
									
	MEDTRADE	  	BRAZIL	  	REGISTERED	  	035	  	820446092	  	12/30/1997	  	820446092	  	09/27/05	  	VNU Business Media, Inc.
									
	MEDTRADE	  	BRAZIL	  	REGISTERED	  	041	  	820447625	  	1/5/1998	  		  		  	VNU Business Media, Inc.
									
	SUPERBRANDS	  	BRAZIL	  	ALLOWED	  	016	  	821.979.701	  	2/10/2000	  		  		  	ASM Communications, INC.
									
	BILLBOARD (Cl. 16)	  	BULGARIA	  	REGISTERED	  	016	  	11786	  	8/21/1990	  	18804	  	05/28/92	  	VNU Business Media, Inc.
									
	AB AMUSEMENT BUSINESS	  	CANADA	  	REGISTERED	  	N/A	  	782423	  	5/12/1995	  	467703	  	12/16/96	  	VNU Business Media, Inc.
									
	ADWEEK (word mark)	  	CANADA	  	REGISTERED	  		  	1237100	  	11/12/2004	  	1237100	  	11/03/06	  	VNU Business Media, Inc.
									
	AIRPLAY MONITOR	  	CANADA	  	REGISTERED	  	N/A	  	808,056	  	3/25/1996	  	TMA501617	  	09/30/98	  	VNU Business Media, Inc.
									
	AMUSEMENT BUSINESS	  	CANADA	  	REGISTERED	  	N/A	  	564,017	  	6/6/1986	  	369,833	  	06/29/90	  	VNU Business Media, Inc.
									
	AMUSEMENT BUSINESS (Stylized)	  	CANADA	  	REGISTERED	  		  	782,422	  	5/12/1995	  	TMA460149	  	07/12/96	  	VNU Business Media, Inc.
									
	AUDARENA STADIUM GUIDE	  	CANADA	  	REGISTERED	  	N/A	  	563,765	  	5/8/1986	  	337,991	  	03/11/88	  	VNU Business Media, Inc.
									
	BACK STAGE	  	CANADA	  	REGISTERED	  	N/A	  	757,234	  	6/14/1994	  	460,704	  	08/02/96	  	VNU Business Media, Inc.
									
	BILLBOARD (Cl. 16)	  	CANADA	  	REGISTERED	  	N/A	  	278,571	  	10/29/1963	  	135,798	  	05/15/64	  	VNU Business Media, Inc.
									
	BRANDWEEK	  	CANADA	  	REGISTERED	  		  	1040705	  	12/23/1999	  	TMA574,863	  	01/31/03	  	VNU Business Media, Inc.
									
	CAVALCADE OF ACTS AND ATTRACTI	  	CANADA	  	REGISTERED	  		  	564013	  	6/6/1986	  	337,951	  	03/11/88	  	VNU Business Media, Inc.
									
	CLIO (Cl. 41)	  	CANADA	  	REGISTERED	  	041	  	1237185	  	11/15/2004	  	TMA651,100	  	10/21/05	  	VNU Business Media, Inc.
									
	COUTURE	  	CANADA	  	REGISTERED	  	035	  	1,100,144	  	4/18/2001	  	TMA579,795	  	04/23/03	  	VNU Business Media, Inc.
									
	EDITOR & PUBLISHER	  	CANADA	  	REGISTERED	  		  	0222487	  	12/14/1953	  	UCA048319	  	12/14/53	  	VNU Business Media, Inc.
									
	EUROPA STAR	  	CANADA	  	REGISTERED	  	016, 035	  	1299051	  	4/25/2006	  	697,487	  	09/28/07	  	VNU Business Media, Inc.
									
	INTERBIKE	  	CANADA	  	REGISTERED	  	035	  	678,994	  	4/2/1991	  	TMA421,668	  	12/31/93	  	VNU Business Media, Inc.
									
	PROGRESSIVE GROCER	  	CANADA	  	REGISTERED	  	016	  	025098500	  	5/16/1959	  	TMA116072	  	11/27/59	  	VNU Business Media, Inc.
									
	SALES AND MARKETING MANAGEMENT	  	CANADA	  	REGISTERED	  	001, 002	  	745,485	  	1/13/1994	  	498,179	  	07/31/98	  	VNU Business Media, Inc.
									
	SUPERBRANDS	  	CANADA	  	PENDING	  		  	1,191,618	  	10/8/2003	  		  		  	VNU Business Media, Inc.
									
	THE BILLBOARD HOT 100	  	CANADA	  	REGISTERED	  		  	899,158	  	12/11/1998	  	TMA580,475	  	05/01/03	  	VNU Business Media, Inc.
									
	THE BOOK STANDARD	  	CANADA	  	ALLOWED	  	N/A	  	1,221,959	  	6/28/2004	  		  		  	VNU Business Media, Inc.
									
	THE FOURTH ESTATE	  	CANADA	  	REGISTERED	  		  	222,475	  	12/14/1953	  	UCA048315	  	12/14/53	  	VNU Business Media, Inc.
									
	THE SPORTING GOODS DEALER & De	  	CANADA	  	REGISTERED	  		  	453,394	  	5/8/1980	  	TMA 294,724	  	09/07/99	  	VNU Business Media, Inc.
									
	WORLD WOOD REVIEW	  	CANADA	  	REGISTERED	  		  	793,851	  	10/2/1995	  	TMA476375	  	05/15/97	  	VNU Business Media, Inc.
									
	BILLBOARD (Cl. 16)	  	CHILE	  	REGISTERED	  	016	  	424.528	  	8/19/1988	  	524.813	  	10/21/98	  	BPI Communications, Inc.
									
	ERETAILING WORLD	  	CHILE	  	REGISTERED	  	016, 035	  	478,333	  		  	574,219	  	09/25/00	  	VNU Business Media, Inc.
									
	ACTION SPORTS RETAILER	  	CHINA	  	PENDING	  	035	  	6077535	  	5/29/2007	  		  		  	Nielsen Business Media, Inc.
									
	BILLBOARD (Cl. 16)	  	CHINA	  	REGISTERED	  	016	  	90-41715	  	10/8/1990	  	608977	  	08/30/02	  	VNU Business Media, Inc.
									
	BILLBOARD LIVE (Cl. 25)	  	CHINA	  	REGISTERED	  	025	  	970007910	  	1/14/1997	  	1196627	  	08/07/98	  	BPI Communications, Inc.
									
	BILLBOARD LIVE (Cl. 42)	  	CHINA	  	REGISTERED	  	042	  	970007912	  	1/24/1997	  	1,471,917	  	11/07/00	  	VNU Business Media, Inc.
									
	CINEASIA	  	CHINA	  	REGISTERED	  	041	  	3232580	  	7/4/2002	  	3,232,580	  	10/20/03	  	Sunshine Group Worldwide, LLC
									
	CLIO (Cl. 41)	  	CHINA	  	REGISTERED	  	041	  	960008929	  	1/16/1996	  	1,061,791	  	07/21/97	  	VNU Business Media, Inc.
									
	HEALTH & FITNESS	  	CHINA	  	PENDING	  	035	  	6077533	  	5/29/2007	  		  		  	Nielsen Business Media, Inc.
									
	OUTDOOR RETAILER	  	CHINA	  	PENDING	  	035	  	6077534	  	5/29/2007	  		  		  	Nielsen Business Media, Inc.

  

 Page 91 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	  	 Country
	  	 Status
	  	 Intl Class
	  	 Appl./Serial No.
	  	 File Date
	  	 Reg. No.
	  	 Reg. Date
	  	 Owner

									
	 BILLBOARD (Cl. 16)
	  	COLOMBIA	  	REGISTERED	  	016	  	182721	  	6/6/1979	  	100567	  	05/17/83	  	Nielsen Business Media, Inc.
									
	 CLIO (Cl. 41)
	  	COLOMBIA	  	REGISTERED	  	041	  	07075957	  	7/25/2007	  	346650	  	02/13/08	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	CZECH REPUBLIC	  	REGISTERED	  	016	  	N/A	  	8/29/1990	  	169,002	  	12/20/91	  	VNU Business Media, Inc.
									
	 CLIO (Cl. 41)
	  	CZECH REPUBLIC	  	REGISTERED	  	041	  	144173	  	6/24/1999	  	232,619	  	04/24/01	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	DENMARK	  	REGISTERED	  	016	  	310878	  	7/18/1978	  	VR 1980 02627	  	07/11/80	  	VNU Business Media, Inc.
									
	 ADWEEK
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	REGISTERED	  	016, 035, 041	  	91,207	  	4/1/1996	  	91,207	  	07/09/98	  	VNU Business Media, Inc.
									
	 ADWEEK (word mark-Classes 35
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	REGISTERED	  	042	  	4.113.957	  	11/12/2004	  	4.113.957	  	01/24/06	  	VNU Business Media, Inc.
									
	 ADWEEK GLOBAL MARKETING
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	REGISTERED	  	016, 035, 041	  	001872506	  	9/25/2000	  	001872506	  	02/26/02	  	VNU Business Media, Inc.
									
	 ADWEEK’S WORK
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	REGISTERED	  	016, 041, 042	  	3.752.482	  	4/12/2004	  	3.752.482	  	08/08/05	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	REGISTERED	  	009, 016, 025	  	126,474	  	4/1/1996	  	000126474	  	11/17/99	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cls. 38 & 41)
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	PENDING	  	038, 041	  	3.654.332	  	2/19/2004	  	3654332	  	05/16/06	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE & DESIGN (Cl. 2
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	REGISTERED	  	025, 041, 042	  	260,984	  	4/1/1996	  	260984	  	09/24/98	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (Cl. 25,41,42)
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	REGISTERED	  	025, 041, 042	  	260,968	  	5/8/1996	  	260968	  	06/30/98	  	VNU Business Media, Inc.
									
	 CINEMA EXPO INTERNATIONAL
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	REGISTERED	  	035	  	002759710	  	7/3/2002	  	002759710	  	03/07/07	  	Sunshine Group Worldwide, LLC
									
	 CLIO (Cl. 35, 41)
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	REGISTERED	  	035, 041	  	1238195	  	6/30/1999	  	1,238,195	  	09/01/00	  	VNU Business Media, Inc.
									
	 COUTURE
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	REGISTERED	  	016, 035, 041	  	002223782	  	5/4/2001	  	002223782	  	10/18/02	  	VNU Business Media, Inc.
									
	 EUROCHART HOT 100
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	REGISTERED	  	016, 025, 041	  	410,654	  	12/4/1996	  	410,654	  	11/25/98	  	BPI Communications, Inc.
									
	 EUROPA STAR (Classes 16 and 35
	  	 EUROPEAN COMMUNITY TRADEMARK
	  	REGISTERED	  	016, 035, 045	  	4695409	  	11/2/2005	  	4695409	  	09/20/07	  	VNU Business Media, Inc.

  

 Page 92 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	  	 Country
	  	 Status
	  	 Intl Class
	  	 Appl./Serial
No.
	  	File Date	  	Reg. No.	  	Reg. Date	  	Owner
	HOT 100	  	EUROPEAN COMMUNITY TRADEMARK	  	REGISTERED	  	016, 025, 041	  	410,522	  	12/4/1996	  	410,522	  	09/23/98	  	VNU Business
Media, Inc.
									
	MEDTRADE (Class 35 and 41)	  	EUROPEAN COMMUNITY TRADEMARK	  	REGISTERED	  	035, 041	  	000210013	  	4/1/1996	  	000210013	  	02/19/96	  	VNU Business
Media, Inc.
									
	MISCELLANEOUS DESIGN (Statuett	  	EUROPEAN COMMUNITY TRADEMARK	  	REGISTERED	  	035, 041	  	1238070	  	6/30/1999	  	1,238,070	  	09/01/00	  	VNU Business
Media, Inc.
									
	OUTDOOR RETAILER	  	EUROPEAN COMMUNITY TRADEMARK	  	REGISTERED	  	016, 035	  	003396413	  	10/9/2003	  	003396413	  	02/01/05	  	VNU Business
Media, Inc.
									
	THE BOOK STANDARD	  	EUROPEAN COMMUNITY TRADEMARK	  	REGISTERED	  	016, 035, 041	  	003893881	  	6/25/2004	  	3893881	  	11/16/05	  	VNU Business
Media, Inc.
									
	THE HOLLYWOOD REPORTER & Desig	  	EUROPEAN COMMUNITY TRADEMARK	  	REGISTERED	  	009, 016, 035	  	91,074	  	4/1/1996	  	91,074	  	09/23/98	  	HR Industries,
Inc.
									
	BRANDWEEK	  	EUROPEAN PATENT CONVENT	  	REGISTERED	  	016, 035, 041	  	126,573	  	4/1/1996	  	126,573	  	10/29/98	  	VNU Business
Media, Inc.
									
	BRANDWEEK SUPERBRANDS	  	EUROPEAN PATENT CONVENT	  	REGISTERED	  	016, 035, 041	  	002083079	  	1/24/2001	  	002083079	  	11/08/02	  	VNU Business
Media, Inc.
									
	MEDIAWEEK	  	EUROPEAN PATENT CONVENT	  	REGISTERED	  	016, 035, 041	  	126,383	  	4/1/1996	  	126,383	  	11/03/99	  	VNU Business
Media, Inc.
									
	ADWEEK (Classes 16 and 35)	  	FEDERATION OF RUSSIA	  	REGISTERED	  	016, 041	  	2005727295	  	10/26/2005	  	318157	  	10/30/06	  	VNU Business
Media, Inc.
									
	BILLBOARD (Cl. 16)	  	FEDERATION OF RUSSIA	  	REGISTERED	  	016	  	126367	  	9/19/1990	  	96187	  	09/19/00	  	Nielsen Business
Media, Inc.
									
	CLIO (Cl. 41)	  	FEDERATION OF RUSSIA	  	REGISTERED	  	041	  	94-0380693	  	11/1/1994	  	141848	  	03/17/96	  	BPI
Communications,
Inc.
									
	PRESENTATIONS	  	FEDERATION OF RUSSIA	  	REGISTERED	  	016	  	2003700678	  	1/14/2003	  	264042	  	02/26/04	  	VNU Business
Media, Inc.
									
	SUPERBRANDS	  	FEDERATION OF RUSSIA	  	REGISTERED	  	016	  	98704057	  	3/12/1998	  	195388	  	10/17/00	  	Nielsen Business
Media, Inc.
									
	ACTION SPORTS RETAILER	  	FRANCE	  	REGISTERED	  	016, 035	  	023198158	  	12/6/2002	  		  	12/06/02	  	VNU Business
Media, Inc.
									
	ASR	  	FRANCE	  	REGISTERED	  	035	  	03 3 219 078	  	4/4/2003	  	03 3 219 078	  	09/12/03	  	VNU Business
Media, Inc.
									
	BILLBOARD (Cl. 16)	  	FRANCE	  	REGISTERED	  	016	  	81.072	  	11/4/1963	  	1.496.735	  	11/03/88	  	VNU Business
Media, Inc.
									
	CLIO	  	FRANCE	  	REGISTERED	  	035, 041	  	296525	  	7/8/1991	  	1677591	  	06/18/01	  	VNU Business
Media, Inc.
									
	CLIO TROPHY	  	FRANCE	  	REGISTERED	  	035, 041	  	296526	  	7/8/1991	  	1677592	  	06/18/01	  	VNU Business
Media, Inc.
									
	INTERBIKE	  	FRANCE	  	REGISTERED	  	035	  	278 051	  	4/4/1991 1	  	743 121	  	04/04/91	  	VNU Business
Media, Inc.
									
	SUPERBRANDS	  	FRANCE	  	REGISTERED	  	016	  	98/722.784	  	3/13/1998	  	98/722.784	  	08/21/98	  	ASM
Communications,
INC.
									
	BILLBOARD (Cl. 16)	  	GEORGIA	  	REGISTERED	  	016	  	4088/03-93	  	7/28/1993	  	10568	  	08/26/98	  	VNU Business
Media, Inc.
									
	AB AMUSEMENT BUSINESS	  	GERMANY	  	REGISTERED	  	016	  	39519530.6	  	5/9/1995	  	39519530	  	05/03/96	  	VNU Business
Media, Inc.
									
	ASR	  	GERMANY	  	REGISTERED	  	016, 035	  	39724303.0	  	5/28/1997	  	39724303	  	07/15/97	  	Nielsen Business
Media, Inc.

  

 Page 93 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	  	 Country
	  	 Status
	  	 Intl Class
	  	 Appl./Serial No.
	  	 File Date
	  	Reg. No.	  	 Reg. Date
	  	 Owner

									
	 BILLBOARD (Cl. 16)
	  	GERMANY	  	REGISTERED	  	016	  	DD-W64535/16	  	9/14/1990	  	DD653363	  	06/17/93	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	GERMANY	  	REGISTERED	  	016	  	792792	  	10/29/1963	  	792,792	  	08/07/64	  	VNU Business Media, Inc.
									
	 CLIO (Cl. 35, 41)
	  	GERMANY	  	REGISTERED	  	035, 041	  	C44767/35 Wz	  	3/8/1998	  	2070928	  	07/12/94	  	VNU Business Media, Inc.
									
	 INTERBIKE
	  	GERMANY	  	REGISTERED	  	035	  	30338079.9/35	  	7/28/2003	  	30338079.9	  	06/17/04	  	VNU Business Media, Inc.
									
	 OUTDOOR RETAILER
	  	GERMANY	  	REGISTERED	  	016, 035	  	397 24 304.9	  	5/28/1997	  	39724304	  	07/11/97	  	Miller Freeman, Inc.
									
	 ADWEEKASIA
	  	HONG KONG	  	REGISTERED	  	016	  	8312/1998	  	6/25/1998	  	B13075/1999	  	10/27/99	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	HONG KONG	  	REGISTERED	  	016	  	8526/1997	  	6/20/1997	  	200002005	  	01/31/00	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 9)
	  	HONG KONG	  	REGISTERED	  	009	  	199802450	  	2/26/1998	  	199900875	  	01/21/99	  	VNU Business Media, Inc.
									
	 BILLBOARD (stylized 2)—Cl. 1
	  	HONG KONG	  	REGISTERED	  	016	  	8627/1997	  	6/24/1997	  	200002006	  	01/31/00	  	VNU Business Media, Inc.
									
	 BILLBOARD (stylized 2)—Cl. 9
	  	HONG KONG	  	REGISTERED	  	009	  	199802545	  	2/28/1998	  	199902520	  	03/03/99	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE & DESIGN (Cl. 2
	  	HONG KONG	  	REGISTERED	  	025	  	9194/1996	  	7/26/1996	  	11604/1999	  	09/22/99	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE & DESIGN (Cl. 4
	  	HONG KONG	  	REGISTERED	  	043	  	9196/1996	  	7/26/1996	  	199808708	  	08/26/98	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE & DESIGN (Cl. 4
	  	HONG KONG	  	REGISTERED	  	041	  	9195/1996	  	7/26/1996	  	11894/1998	  	11/17/98	  	VNU Business Media, Inc.
									
	 BRANDWEEK
	  	HONG KONG	  	REGISTERED	  	016	  	99/19525	  	12/24/1999	  	2000B13878	  	10/18/00	  	ASM Communications, INC.
									
	 INTERBIKE
	  	HONG KONG	  	REGISTERED	  	016	  	5844	  	1/1/1991	  	B02316 1993	  	08/09/91	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	HUNGARY	  	REGISTERED	  	016	  	3300/90	  	8/28/1990	  	140 054	  	12/30/91	  	VNU Business Media, Inc.
									
	 INTERBIKE
	  	HUNGARY	  	REGISTERED	  	035	  	M92 05633	  	11/5/1997	  	143 886	  	04/30/97	  	VNU Business Media, Inc.
									
	 MEDTRADE
	  	INDIA	  	PENDING	  	016	  	991,966	  	2/22/2001	  		  		  	VNU Business Media, Inc.
									
	 PROGRESSIVE GROCER
	  	INDIA	  	PUBLISHED	  	016, 041	  	1467370	  	7/5/2006	  		  		  	VNU Business Media, Inc.
									
	 THE BOLLYWOOD REPORTER
	  	INDIA	  	PENDING	  	016	  	1596229	  	8/30/2007	  		  		  	Nielsen Business Media, Inc.
									
	 THE BOLLYWOOD REPORTER (Class
	  	INDIA	  	PENDING	  	041	  	1596228	  	8/30/2007	  		  		  	Nielsen Business Media, Inc.
									
	 THE HOLLYWOOD REPORTER (Class
	  	INDIA	  	PENDING	  	016	  	1600742	  	9/11/2007	  		  		  	Nielsen Business Media, Inc.
									
	 THE HOLLYWOOD REPORTER (Class
	  	INDIA	  	PENDING	  	041	  	1599915	  	9/10/2007	  		  		  	Nielsen Business Media, Inc.
									
	 BILLBOARD (stylized 2)—Cl. 1
	  	INDONESIA	  	REGISTERED	  	016	  	D95—  22111	  	11/23/1995	  	IDM000077393	  	08/07/97	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (Cl. 25)
	  	INDONESIA	  	REGISTERED	  	025	  	D99—  202 69	  	11/16/1999	  	471165	  		  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (Cl. 41)
	  	INDONESIA	  	REGISTERED	  	041	  	D97—  2342	  	2/3/1997	  	405468	  	11/14/97	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (Class 041)
	  	INDONESIA	  	REGISTERED	  	041	  	D97—  2341	  	2/3/1997	  	IDM000123724	  	11/11/97	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (Class 043)
	  	INDONESIA	  	REGISTERED	  	043	  	D97—  2341	  	2/3/1997	  	IDM000123723	  	11/11/97	  	VNU Business Media, Inc.
									
	 BILLBOARD (stylized 2)—Cl. 1
	  	ISRAEL	  	REGISTERED	  	016	  	100268	  	8/22/1995	  	100268	  	08/05/97	  	VNU Business Media, Inc.
									
	 INTERBIKE
	  	ITALY	  	REGISTERED	  	035	  		  	4/3/1991	  	612,093	  	04/03/91	  	VNU Business Media, Inc.
									
	 SUPERBRANDS
	  	ITALY	  	REGISTERED	  	016	  	RM98C001305	  	3/13/1998	  	838321	  	03/08/01	  	ASM Communications, INC.
									
	 AMUSEMENT BUSINESS
	  	JAPAN	  	REGISTERED	  	026	  	35114/86	  	4/7/1986	  	2094570	  	11/30/88	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 14)
	  	JAPAN	  	REGISTERED	  	014	  	9-28319	  	11/9/1995	  	4040706	  	08/08/97	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 15)
	  	JAPAN	  	REGISTERED	  	015	  	7-115655	  	11/9/1995	  	4451421	  	02/09/01	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	JAPAN	  	REGISTERED	  	016	  	7-115656	  	11/9/1995	  	4455947	  	03/02/01	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 18)
	  	JAPAN	  	REGISTERED	  	018	  	7-115657	  	11/9/1995	  	3,369,074	  	02/27/98	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 20)
	  	JAPAN	  	REGISTERED	  	020	  	7-115658	  	11/9/1995	  	4128990	  	03/27/98	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 21)
	  	JAPAN	  	REGISTERED	  	021	  	7-115659	  	11/9/1995	  	4077190	  	10/31/97	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 24)
	  	JAPAN	  	REGISTERED	  	024	  	7-115660	  	11/9/1995	  	3363283	  	11/28/97	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 25)
	  	JAPAN	  	REGISTERED	  	025	  	7-115661	  	11/9/1995	  	4,467,947	  	04/20/01	  	Nielsen Business Media, Inc.

  

 Page 94 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	  	 Country
	  	 Status
	  	 Intl Class Appl./Serial No.
	  	File Date	  	 Reg. No.
	  	 Reg. Date
	  	 Owner

									
	 BILLBOARD (Cl. 28)
	  	JAPAN	  	REGISTERED	  	028	  	7-115662	  	11/9/1995	  	4,451,422	  	02/09/01	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 3)
	  	JAPAN	  	REGISTERED	  	003	  	7-115652	  	11/9/1995	  	4094465	  	12/19/97	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 30)
	  	JAPAN	  	REGISTERED	  	030	  	9-163947	  	11/9/1995	  	4265736	  	04/23/99	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 32)
	  	JAPAN	  	REGISTERED	  	032	  	7-115664	  	11/9/1995	  	4089988	  	12/12/97	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 33)
	  	JAPAN	  	REGISTERED	  	033	  	7-115665	  	11/9/1995	  	4063452	  	10/03/97	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 34)
	  	JAPAN	  	REGISTERED	  	034	  	7-115666	  	11/9/1995	  	4089989	  	12/12/97	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Class 16)
	  	JAPAN	  	REGISTERED	  	016	  	2004-519749	  	9/29/1980	  	1664965	  	03/22/04	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cls. 38 & 41)
	  	JAPAN	  	REGISTERED	  	038, 041	  	2004-10407	  	2/6/2004	  	4,854,284	  	04/08/05	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Katakana)
	  	JAPAN	  	REGISTERED	  	009, 016	  		  		  	891410	  	03/02/01	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (stylized 1)—Cl. 1
	  	JAPAN	  	REGISTERED	  	016	  	4-108431	  	4/30/1992	  	3151423	  	05/31/96	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (stylized 2)—Cl. 2
	  	JAPAN	  	REGISTERED	  	025	  	7-115661	  	11/9/1995	  	4467947	  	04/20/01	  	VNU Business Media, Inc.
									
	 BILLBOARD (stylized 2)—Cl. 9
	  	JAPAN	  	REGISTERED	  	009	  	7-115653	  	11/5/1995	  	4528548	  	12/14/01	  	Nielsen Business Media, Inc.
									
	 BILLBOARD CAFE
	  	JAPAN	  	REGISTERED	  	041	  	4-121505	  	6/8/1992	  	3151428	  	05/31/96	  	Nielsen Business Media, Inc.
									
	 BILLBOARD EXTRA (Stylized—Cl
	  	JAPAN	  	REGISTERED	  	016	  	H05—  055887	  	6/8/1993	  	3337912	  	08/08/97	  	Nielsen Business Media, Inc.
									
	 BILLBOARD LIVE & DESIGN (Cl. 4
	  	JAPAN	  	REGISTERED	  	041	  	8-81863	  	7/24/1996	  	4209251	  	11/13/98	  	Nielsen Business Media, Inc.
									
	 BILLBOARD LIVE (Cl. 42)
	  	JAPAN	  	REGISTERED	  	042	  	7-93771	  	9/13/1995	  	4128035	  	03/27/98	  	Nielsen Business Media, Inc.
									
	 BILLBOARD LIVE (Cls. 38 & 41)
	  	JAPAN	  	REGISTERED	  	038, 041	  	2004-10408	  	2/6/2004	  	4,854,285	  	04/08/05	  	Nielsen Business Media, Inc.
									
	 BRANDWEEK
	  	JAPAN	  	REGISTERED	  	016	  	2000-6783	  	2/1/2000	  	4,431,319	  	11/10/00	  	VNU Business Media, Inc.
									
	 BRANDWEEK SUPERBRANDS
	  	JAPAN	  	REGISTERED	  	016	  	2000-132791	  		  	4,528,619	  	12/14/01	  	VNU Business Media, Inc.
									
	 CLIO (Cl. 41)
	  	JAPAN	  	REGISTERED	  	041	  	61141-93	  	6/18/1993	  	3,356,239	  	10/31/97	  	Nielsen Business Media, Inc.
									
	 CLIO (Cl. 41)
	  	JAPAN	  	REGISTERED	  	041	  	130209/97	  	6/20/1997	  	4,419,613	  	09/22/00	  	Nielsen Business Media, Inc.
									
	 ERETAILING WORLD
	  	JAPAN	  	REGISTERED	  	035	  	11-112689	  	12/7/1999	  	4454839	  	02/23/01	  	VNU Business Media, Inc.
									
	 HOT 100 (Cl. 16)
	  	JAPAN	  	REGISTERED	  	26(L	  	287773	  	8/1/1990	  	2,722,646	  	08/01/97	  	Nielsen Business Media, Inc.
									
	 HOT 100 (Cl. 25)
	  	JAPAN	  	REGISTERED	  	014	  	287772	  	8/1/1990	  	2,695,414	  	09/30/94	  	Nielsen Business Media, Inc.
									
	 INTERBIKE (Class 35—Trade Sh
	  	JAPAN	  	REGISTERED	  	035	  	2005-116233	  	12/12/2005	  	5013285	  	12/22/06	  	Nielsen Business Media, Inc.
									
	 MEDTRADE
	  	JAPAN	  	REGISTERED	  	035, 041	  	9-148650	  	8/12/1997	  	4,473,059	  	05/11/01	  	Nielsen Business Media, Inc.
									
	 SOURCEDIRECT (Class 35)
	  	JAPAN	  	REGISTERED	  	035	  	2006-14840	  	2/21/2006	  	4991878	  	09/29/06	  	Nielsen Business Media, Inc.
									
	 THE HOLLYWOOD REPORTER
	  	JAPAN	  	REGISTERED	  	016	  	5-275	  	1/7/1993	  	3077332	  	09/29/95	  	HR Industries, Inc.
									
	 OUTDOOR RETAILER
	  	MACAO	  	REGISTERED	  	035	  	N/30036	  	7/17/2007	  	N/30036	  	01/29/08	  	Nielsen Business Media, Inc.
									
	 ACTION SPORTS RETAILER
	  	MACAO	  	REGISTERED	  	035	  	N/30035	  	7/17/2007	  	N/30035	  	01/29/08	  	Nielsen Business Media, Inc.
									
	 HEALTH & FITNESS
	  	MACAO	  	PUBLISHED	  	035	  	N/30037	  	7/17/2007	  	N/30037	  		  	Nielsen Business Media, Inc.
									
	 AB AMUSEMENT BUSINESS
	  	MEXICO	  	REGISTERED	  	016	  	226753	  	3/10/1995	  	525490	  	07/11/96	  	VNU Business Media, Inc.
									
	 AMUSEMENT BUSINESS (Stylized)
	  	MEXICO	  	REGISTERED	  	016	  	226754	  	3/10/1995	  	611507	  	05/28/99	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	MEXICO	  	REGISTERED	  	016	  	236437	  	10/16/1979	  	236437	  	11/16/79	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (Cl. 25)
	  	MEXICO	  	REGISTERED	  	025	  	285434	  	1/29/1997	  	650,165	  	04/18/00	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (Cl. 41)
	  	MEXICO	  	REGISTERED	  	041	  	285436	  	1/29/1997	  	551,291	  	06/25/97	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (Cl. 42)
	  	MEXICO	  	REGISTERED	  	042	  	285435	  	1/29/1997	  	551,290	  	06/25/97	  	VNU Business Media, Inc.
									
	 BRANDWEEK
	  	MEXICO	  	PENDING	  	016	  	407545	  	1/21/2000	  		  		  	VNU Business Media, Inc.
									
	 SUPERBRANDS
	  	MEXICO	  	PENDING	  	016	  	407544	  	1/21/2000	  		  		  	VNU Business Media, Inc.
									
	 COUTURE
	  	MONACO	  	REGISTERED	  	035	  	22,856	  	6/8/2001	  	01.22574	  	06/08/01	  	VNU Business Media, Inc.

  

 Page 94 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	  	 Country
	  	 Status
	  	 Intl Class
	  	 Appl./Serial No.
	  	 File Date
	  	Reg. No.	  	Reg. Date	  	 Owner

	 CLIO (Cl. 41)
	  	NEW ZEALAND	  	REGISTERED	  	041	  	234137	  	2/10/1994	  	234137	  	06/10/96	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	NORWAY	  	REGISTERED	  	016	  	780.210	  	1/24/1978	  	106.655	  	11/27/80	  	VNU Business Media, Inc.
									
	 BILLBOARD (stylized 2) - Cl. 1
	  	POLAND	  	REGISTERED	  	016	  	Z-99010	  	5/14/1991	  	74054	  	02/10/94	  	VNU Business Media, Inc.
									
	 CLIO (Cl. 41)
	  	POLAND	  	REGISTERED	  	041	  	119,602	  	3/18/1993	  	84005	  	07/14/95	  	VNU Business Media, Inc.
									
	 BILLBOARD (stylized 2) - Cl. 1
	  	ROMANIA	  	REGISTERED	  	016	  	24481	  	5/15/1991	  	R18534	  	05/15/91	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	SINGAPORE	  	REGISTERED	  	016	  	T97/08271J	  	7/11/1997	  	T97/08271J	  	07/11/97	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (stylized 2) - Cl. 1
	  	SINGAPORE	  	REGISTERED	  	016	  	T97/08534E	  	7/17/1997	  	T97/08534E	  	07/17/97	  	Nielsen Business Media, Inc.
									
	 BILLBOARD LIVE (Cl. 25)
	  	SINGAPORE	  	REGISTERED	  	025	  	T97/005534H	  	1/16/1997	  	T97/00553H	  	07/29/96	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (Cl. 41)
	  	SINGAPORE	  	REGISTERED	  	041	  	T97/00554F	  	1/16/1997	  	T97/00554F	  	01/16/97	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (Cl. 42)
	  	SINGAPORE	  	REGISTERED	  	042	  	555/97	  	1/16/1997	  	T97/00555D	  	01/17/97	  	VNU Business Media, Inc.
									
	 MEDTRADE
	  	SINGAPORE	  	REGISTERED	  	035	  	T00/07179D	  	4/29/2000	  	T00/07179D	  	04/29/00	  	VNU Business Media, Inc.
									
	 MEDTRADE
	  	SINGAPORE	  	REGISTERED	  	041	  	T00/07180H	  	4/29/2000	  	T00/07180H	  	04/29/00	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	SLOVAK REPUBLIC	  	REGISTERED	  	016	  	O-58426-90	  	8/19/1990	  	169002	  	12/20/91	  	VNU Business Media, Inc.
									
	 CLIO (Cl. 41)
	  	SLOVAK REPUBLIC	  	REGISTERED	  	041	  	1609-99	  	6/25/1999	  	193,650	  	12/15/00	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	SOUTH AFRICA	  	PENDING	  	016	  	2002/12126	  	8/14/2002	  	2002/12126	  	09/28/06	  	VNU Business Media, Inc.
									
	 MEDTRADE (Class 35)
	  	SOUTH AFRICA	  	REGISTERED	  	035	  	97/12158	  	8/12/1997	  	097/12158	  	08/23/97	  	VNU Business Media, Inc.
									
	 MEDTRADE (Class 41)
	  	SOUTH AFRICA	  	REGISTERED	  	041	  	97/12159	  	8/12/1997	  	097/12159	  	08/12/97	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 41)
	  	SOUTH KOREA	  	REGISTERED	  	041	  	41-2001-8207	  	5/4/2001	  	41-84433	  	03/07/03	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 42)
	  	SOUTH KOREA	  	REGISTERED	  	042	  	41-2000-16264	  	6/7/2000	  	41-75211	  	04/18/02	  	VNU Business Media, Inc.
									
	 BILLBOARD (stylized 2) - Cl. 1
	  	SOUTH KOREA	  	REGISTERED	  	052	  	11420/1985	  	7/5/1985	  	128325	  	08/07/86	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (Cl. 25)
	  	SOUTH KOREA	  	REGISTERED	  	025	  	40-199-18940	  	6/3/1999	  	478357	  	10/06/00	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (Cl. 41)
	  	SOUTH KOREA	  	REGISTERED	  	111	  	97-2492	  	2/25/1997	  	48281	  	10/21/98	  	VNU Business Media, Inc.
									
	 CLIO (Cl. 35)
	  	SOUTH KOREA	  	REGISTERED	  	035	  	51-2004-631	  	6/2/2004	  	41-24005	  	06/03/94	  	VNU Business Media, Inc.
									
	 CLIO (Cl. 41)
	  	SOUTH KOREA	  	REGISTERED	  	041	  	93-1530	  	6/2/2004	  	41-24004	  	06/03/94	  	VNU Business Media, Inc.
									
	 THE HOLLYWOOD REPORTER & Desig
	  	SOUTH KOREA	  	REGISTERED	  	016	  	40-2001-17017	  	4/20/2001	  	40-526132	  	07/24/02	  	HR Industries, Inc.
									
	 BILLBOARD (Cl. 16)
	  	SPAIN	  	REGISTERED	  	016	  	947045	  	7/2/1978	  	947045	  	03/20/91	  	VNU Business Media, Inc.
									
	 SUPERBRANDS
	  	SPAIN	  	REGISTERED	  	016	  	2.149.268	  	3/11/1998	  	2149268	  	10/05/98	  	ASM Communications, INC.
									
	 BILLBOARD (Cl. 16)
	  	SWEDEN	  	REGISTERED	  	016	  	78-3584	  	7/18/1978	  	172 550	  	06/19/80	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	SWITZERLAND	  	REGISTERED	  	016	  	4913	  	8/29/1983	  	327528	  	02/09/84	  	VNU Business Media, Inc.
									
	 Design of Braided Pole
	  	SWITZERLAND	  	REGISTERED	  		  	2632/1992.2	  	3/26/1992	  	397,176	  	12/10/92	  	VNU Business Media, Inc.
									
	 OUTDOOR RETAILER
	  	SWITZERLAND	  	REGISTERED	  	016, 035	  	05145/2003	  	10/10/2003	  	519533	  		  	VNU Business Media, Inc.
									
	 THE NATIONAL HOME HEALTH CARE
	  	SWITZERLAND	  	REGISTERED	  	016	  	2733/1991.1	  	4/22/1991	  	391,631	  	03/26/92	  	VNU Business Media, Inc.
									
	 BILLBOARD (stylized 2) - Cl. 1
	  	TAIWAN	  	REGISTERED	  	049	  	79-50033	  	11/17/1990	  	526128	  	06/16/91	  	VNU Business Media, Inc.
									
	 CLIO (Class 35)
	  	TAIWAN	  	REGISTERED	  	035	  	82012023	  		  	S66678	  	10/16/93	  	VNU Business Media, Inc.
									
	 CLIO (Class 41)
	  	TAIWAN	  	REGISTERED	  	041	  	82012024	  		  	S66595	  	10/16/93	  	VNU Business Media, Inc.
									
	 INTERBIKE
	  	TAIWAN	  	REGISTERED	  	035	  		  		  	00056966	  	04/16/02	  	VNU Business Media, Inc.
									
	 CINEASIA
	  	THAILAND	  	REGISTERED	  	041	  	SM19524	  	7/4/2002	  	491569	  	07/04/03	  	Sunshine Group Worldwide, LLC
									
	 BILLBOARD
	  	TURKEY	  	PENDING	  	016, 041	  	2006/47408	  	10/2/2006	  	2006/47408	  	07/30/07	  	Nielsen Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	UKRAINE	  	REGISTERED	  	016	  	126367/SU	  	9/19/1990	  	5049	  	05/31/94	  	VNU Business Media, Inc.

  

 Page 96 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	  	 Country
	  	 Status
	  	 Intl Class
	  	 Appl./Serial No.
	  	 File Date
	  	Reg. No.	  	 Reg. Date
	  	 Owner

									
	 EUROPA STAR (Classes 16 and 35
	  	UKRAINE	  	REGISTERED	  	016, 035	  	M200512946	  	10/28/2005	  	89059	  	03/25/08	  	Nielsen Business Media, Inc.
									
	 BRANDWEEK SUPERBRANDS
	  	UNITED KINGDOM	  	REGISTERED	  	016, 035 041	  	2242463	  	8/14/2000	  	2242463	  	03/02/01	  	VNU Business Media, Inc.
									
	 CLIO (CI. 35)
	  	UNITED KINGDOM	  	REGISTERED	  	035	  	1528959	  	3/8/1993	  	1528959	  	07/29/94	  	VNU Business Media, Inc.
									
	 CLIO (CI. 41)
	  	UNITED KINGDOM	  	REGISTERED	  	041	  	1528960	  	3/8/1993	  	1528960	  	07/22/94	  	VNU Business Media, Inc.
									
	 INTERBIKE
	  	UNITED KINGDOM	  	PENDING	  	035	  	2483348	  	3/27/2008	  		  		  	Nielsen Business Media, Inc.
									
	 AB
	  	UNITED STATES	  	REGISTERED	  	016	  	75/001,898	  	10/5/1995	  	1,995,711	  	08/20/96	  	VNU Business Media, Inc.
									
	 ACCESS DESIGN
	  	UNITED STATES	  	REGISTERED	  	035	  	78/532,242	  	12/14/2004	  	3,096,803	  	05/23/06	  	VNU Business Media, Inc.
									
	 ACTION SPORTS RETAILER
	  	UNITED STATES	  	REGISTERED	  	035	  	78/234,004	  	4/4/2003	  	3,080,359	  	04/11/06	  	VNU Business Media, Inc.
									
	 ACTION SPORTS RETAILER TRADE E
	  	UNITED STATES	  	REGISTERED	  	042	  	73/712,349	  	2/22/1988	  	1,686,845	  	05/12/92	  	VNU Business Media, Inc.
									
	 ACTORFEST (Class 35)
	  	UNITED STATES	  	REGISTERED	  	035	  	78/813,359	  	2/13/2006	  	3,196,435	  	01/09/07	  	VNU Business Media, Inc.
									
	 ADFREAK
	  	UNITED STATES	  	REGISTERED	  	035, 041	  	78/521,634	  	11/23/2004	  	3,125,827	  	08/08/06	  	VNU Business Media, Inc.
									
	 ADWEEK (Stylized)
	  	UNITED STATES	  	REGISTERED	  	016	  	73/625,384	  	10/15/1986	  	1,442,070	  	06/09/87	  	VNU Business Media, Inc.
									
	 ADWEEK (word mark - Class 16)
	  	UNITED STATES	  	REGISTERED	  	016	  	78/188,927	  	11/26/2002	  	2,788,877	  	12/02/03	  	VNU Business Media, Inc.
									
	 ADWEEK (word mark - Class 41)
	  	UNITED STATES	  	Registered	  	041	  	78/417,213	  	5/12/2004	  	2,997,512	  	09/20/05	  	VNU Business Media, Inc.
									
	 AIRPLAY MONITOR
	  	UNITED STATES	  	REGISTERED	  	016	  	74/364,012	  	3/3/1993	  	1,844,376	  	07/12/94	  	VNU Business Media, Inc.
									
	 AMERICAN ARTIST [See note 1]
	  	UNITED STATES	  	REGISTERED	  	016	  	72/263,738	  	2/1/1967	  	855,124	  	08/20/68	  	Nielsen Business Media, Inc.
									
	 AMERICAN ARTIST (Class 41) [See note 1]
	  	UNITED STATES	  	REGISTERED	  	041	  	78/971,486	  	9/11/2006	  	3,272,440	  	07/31/07	  	Nielsen Business Media, Inc.
									
	 AMUSEMENT BUSINESS
	  	UNITED STATES	  	REGISTERED	  	016	  	72/112,022	  	1/18/1961	  	734,198	  	07/10/62	  	VNU Business Media, Inc.
									
	 ASD/AMD
	  	UNITED STATES	  	REGISTERED	  	035, 016	  	77/212,797	  	6/22/2007	  	3,388,265	  	02/26/08	  	Nielsen Business Media, Inc.
									
	 ASR
	  	UNITED STATES	  	REGISTERED	  	016, 035	  	76/455,684	  	10/4/2002	  	2,822,408	  	03/16/04	  	VNU Business Media, Inc.
									
	 ASR LINEUP
	  	UNITED STATES	  	REGISTERED	  	016	  	78/502,949	  	10/21/2004	  	3,037,893	  	01/03/06	  	VNU Business Media, Inc.
									
	 AUDARENA STADIUM
	  	UNITED STATES	  	REGISTERED	  	016	  	73/252,790	  	3/6/1980	  	1,193,612	  	04/13/82	  	VNU Business Media, Inc.
									
	 BACK STAGE
	  	UNITED STATES	  	REGISTERED	  	016	  	73/579,302	  	1/24/1986	  	1,404,920	  	08/12/86	  	VNU Business Media, Inc.
									
	 BACK STAGE WEST
	  	UNITED STATES	  	REGISTERED	  	016	  	74/493,680	  	2/23/1994	  	1,879,722	  	02/21/95	  	VNU Business Media, Inc.
									
	 BACKSTAGE.COM
	  	UNITED STATES	  	REGISTERED	  	041	  	75/381,697	  	10/30/1997	  	2,452,299	  	05/22/01	  	VNU Business Media, Inc.
									
	 BICYCLE RETAILER AND INDUSTRY
	  	UNITED STATES	  	REGISTERED	  	016	  	75/651,517	  	3/2/1999	  	2,335,400	  	03/28/00	  	VNU Business Media, Inc.
									
	 BILLBOARD (CI. 16)
	  	UNITED STATES	  	REGISTERED	  	016	  	72/463,894	  	7/25/1973	  	986,949	  	06/25/74	  	VNU Business Media, Inc.
									
	 BILLBOARD (CI. 35)
	  	UNITED STATES	  	PUBLISHED	  	035	  	77/273,122	  	9/6/2007	  		  		  	VNU Business Media, Inc.
									
	 BILLBOARD (stylized 1) - CI. 1
	  	UNITED STATES	  	REGISTERED	  	016	  	71/672,626	  	9/2/1954	  	606,753	  	05/31/55	  	VNU Business Media, Inc.
									
	 BILLBOARD (stylized 2) - CI. 1
	  	UNITED STATES	  	REGISTERED	  	016	  	73/654,996	  	4/13/1987	  	1,528,168	  	03/07/89	  	VNU Business Media, Inc.
									
	 BILLBOARD (stylized 2) - CI. 2
	  	UNITED STATES	  	REGISTERED	  	025	  	75/034,111	  	12/18/1995	  	2,082,353	  	07/22/97	  	VNU Business Media, Inc.
									
	 BILLBOARD (stylized 2) - CI. 9
	  	UNITED STATES	  	REGISTERED	  	009	  	74/051,725	  	4/23/1990	  	1,660,589	  	10/15/91	  	VNU Business Media, Inc.
									
	 BILLBOARD 200
	  	UNITED STATES	  	REGISTERED	  	016	  	74/208,175	  	9/30/1991	  	1,704,965	  	08/04/92	  	VNU Business Media, Inc.
									
	 BILLBOARD BULLETIN
	  	UNITED STATES	  	REGISTERED	  	016	  	75/212,555	  	12/12/1996	  	2,160,124	  	05/26/98	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE & DESIGN (CI. 4
	  	UNITED STATES	  	REGISTERED	  	041, 042	  	75/978,749	  	11/28/1995	  	2,290,642	  	11/02/99	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (CI. 25)
	  	UNITED STATES	  	REGISTERED	  	025	  	75/978,494	  	7/29/1996	  	2,319,617	  	02/15/00	  	VNU Business Media, Inc.
									
	 BILLBOARD LIVE (CI. 41 and 43)
	  	UNITED STATES	  	PUBLISHED	  	043, 041	  	77/357,212	  	12/20/2007	  		  		  	Nielsen Business Media, Inc.
									
	 BILLBOARD MUSIC AWARDS
	  	UNITED STATES	  	REGISTERED	  	041	  	78/494,024	  	10/4/2004	  	3,023,506	  	12/06/05	  	VNU Business Media, Inc.
									
	 BILLBOARD RADIO
	  	UNITED STATES	  	PENDING	  	038, 041	  	77/451,129	  	4/17/2008	  		  		  	Nielsen Business Media, Inc.

  

 Page 97 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	 	 Country
	  	 Status
	  	Intl Class	  	Appl./Serial No.	  	File Date	  	Reg. No.	  	Reg. Date	  	 Owner

	BILLBOARD SONG CONTEST	 	UNITED STATES	  	REGISTERED	  	041	  	73/698,698	  	12/3/1987	  	1,538,506	  	05/09/89	  	VNU Business Media, Inc.
									
	BILLBOARD UNDERGROUND	 	UNITED STATES	  	REGISTERED	  	041	  	77/003,414	  	9/20/2006	  	3,267,250	  	07/24/07	  	VNU Business Media, Inc.
									
	BILLBOARD.COM	 	UNITED STATES	  	REGISTERED	  	041	  	75/219,798	  	12/30/1996	  	2,202,505	  	11/10/98	  	VNU Business Media, Inc.
									
	BIN	 	UNITED STATES	  	REGISTERED	  	042	  	74/133,984	  	1/28/1991	  	1,686,904	  	05/12/92	  	VNU Business Media, Inc.
									
	BPI ENTERTAINMENT NEWS WIRE	 	UNITED STATES	  	REGISTERED	  	042	  	73/820,467	  	8/21/1989	  	1,653,267	  	08/06/91	  	BPI Communications, Inc.
									
	BRAND BUILDERS (word mark - 2)	 	UNITED STATES	  	REGISTERED	  	016	  	78/420,971	  	5/18/2004	  	2,989,342	  	08/30/05	  	VNU Business Media, Inc.
									
	BRANDWEEK	 	UNITED STATES	  	REGISTERED	  	016	  	74/258,878	  	3/25/1992	  	1,820,584	  	02/08/94	  	VNU Business Media, Inc.
									
	BRANDWEEK.COM	 	UNITED STATES	  	REGISTERED	  	042	  	75/577,580	  	10/27/1998	  	2,331,543	  	03/21/00	  	VNU Business Media, Inc.
									
	BUSINESS TRAVEL NEWS	 	UNITED STATES	  	REGISTERED	  	016	  	73/482,455	  	5/29/1984	  	1,339,800	  	06/04/85	  	VNU Business Media, Inc.
									
	BUSINESS TRAVEL NEWS	 	UNITED STATES	  	REGISTERED	  	016	  	74/082,311	  	7/26/1990	  	1,679,341	  	03/17/92	  	VNU Business Media, Inc.
									
	BUYING POWER INDEX	 	UNITED STATES	  	REGISTERED	  	035	  	73/733,834	  	6/13/1988	  	1,576,716	  	01/09/90	  	VNU Business Media, Inc.
									
	BUZZ 100	 	UNITED STATES	  	REGISTERED	  	041	  	77/319,230	  	11/1/2007	  	3,435,858	  	05/27/08	  	Nielsen Business Media, Inc.
									
	CINEASIA	 	UNITED STATES	  	REGISTERED	  	035	  	76/355,304	  	1/4/2002	  	2,708,773	  	04/22/03	  	VNU Business Media, Inc.
									
	CINEMA EXPO INTERNATIONAL	 	UNITED STATES	  	REGISTERED	  	035	  	76/355,697	  	1/4/2002	  	2,674,583	  	01/14/03	  	VNU Business Media, Inc.
									
	CLIO (Cl. 16)	 	UNITED STATES	  	REGISTERED	  	016	  	76/470,470	  	11/27/2002	  	2,837,926	  	05/04/04	  	VNU Business Media, Inc.
									
	CLIO (Cl. 41)	 	UNITED STATES	  	REGISTERED	  	041	  	73/191,144	  	10/30/1978	  	1,134,824	  	05/06/80	  	VNU Business Media, Inc.
									
	COMMERCIAL PROPERTY NEWS	 	UNITED STATES	  	REGISTERED	  	016	  	76/101,750	  	8/2/2000	  	2,561,348	  	04/16/02	  	VNU Business Media, Inc.
									
	COMMERCIAL PROPERTY WORLD	 	UNITED STATES	  	REGISTERED	  	035, 041	  	73/811,917	  	7/11/1989	  	1,623,960	  	11/20/90	  	VNU Business Media, Inc.
									
	COMPUCHAIN	 	UNITED STATES	  	REGISTERED	  	035	  	74/000,870	  	11/16/1989	  	1,603,998	  	06/26/90	  	VNU Business Media, Inc.
									
	CONTENT & CONTACT	 	UNITED STATES	  	REGISTERED	  	041	  	78/383,515	  	3/12/2004	  	3,030,454	  	12/13/05	  	VNU Business Media, Inc.
									
	CONTRACT	 	UNITED STATES	  	REGISTERED	  	016	  	73/709,271	  	2/2/1988	  	1,507,103	  	10/04/88	  	VNU Business Media, Inc.
									
	CONVENIENCE STORE INDUSTRY REP	 	UNITED STATES	  	REGISTERED	  	016	  	73/154,211	  	1/4/1978	  	1,136,761	  	06/10/80	  	VNU Business Media, Inc.
									
	CONVENIENCE STORE NEWS	 	UNITED STATES	  	REGISTERED	  	016	  	73/154,166	  	1/3/1978	  	1,136,760	  	06/10/80	  	VNU Business Media, Inc.
									
	CORPORATE TRAVEL	 	UNITED STATES	  	REGISTERED	  	016	  	73/708,663	  	2/1/1988	  	1,532,452	  	03/28/89	  	VNU Business Media, Inc.
									
	CORPORATE TRAVEL WORLD	 	UNITED STATES	  	REGISTERED	  	035, 041	  	73/811,914	  	7/11/1989	  	1,642,976	  	04/30/91	  	VNU Business Media, Inc.
									
	COUTURE	 	UNITED STATES	  	REGISTERED	  	035	  	76/262,268	  	5/24/2001	  	2,690,044	  	02/25/03	  	VNU Business Media, Inc.
									
	COUTURE INTERNATIONAL JEWELER	 	UNITED STATES	  	REGISTERED	  	016	  	78/535,926	  	12/21/2004	  	3,119,380	  	07/25/06	  	VNU Business Media, Inc.
									
	COUTURE JEWELLERY COLLECTION A	 	UNITED STATES	  	REGISTERED	  	035, 041	  	78/861,889	  	4/14/2006	  	3,206,217	  	02/06/07	  	VNU Business Media, Inc.
									
	CREATIVE SEMINAR	 	UNITED STATES	  	REGISTERED	  	041	  	75/673,536	  	4/2/1999	  	2,366,107	  	07/11/00	  	VNU Business Media, Inc.
									
	DDI	 	UNITED STATES	  	REGISTERED	  	016	  	78/325,911	  	11/11/2003	  	2,958,589	  	05/31/05	  	VNU Business Media, Inc.
									
	Design of Braided Pole	 	UNITED STATES	  	REGISTERED	  	035, 041	  	74/244,745	  	2/10/1992	  	1,722,374	  	10/06/92	  	VNU Business Media, Inc.
									
	DESIGNOW	 	UNITED STATES	  	REGISTERED	  	035	  	78/304,876	  	9/24/2003	  	3,101,541	  	06/06/06	  	VNU Business Media, Inc.
									
	DIGITAL MUSIC LIVE!	 	UNITED STATES	  	PUBLISHED	  	035	  	77/355,649	  	12/19/2007	  		  		  	Nielsen Business Media, Inc.
									
	DIGITAL MUSIC LIVE! (Class 41)	 	UNITED STATES	  	PENDING	  	041	  	77/355,665	  	12/19/2007	  		  		  	VNU Business Media, Inc.
									
	DIRECTOR POWER	 	UNITED STATES	  	REGISTERED	  	041	  	75/537,681	  	8/17/1998	  	2,453,593	  	05/22/01	  	HR Industries, Inc.
									
	DIRECTOR POWER	 	UNITED STATES	  	REGISTERED	  	016	  	75/521,090	  	7/17/1998	  	2,313,448	  	02/01/00	  	HR Industries, Inc.
									
	DISPLAY & DESIGN IDEAS	 	UNITED STATES	  	REGISTERED	  	016	  	74/675,973	  	5/18/1995	  	1,960,489	  	03/05/96	  	VNU Business Media, Inc.
									
	E&P (Stylized)	 	UNITED STATES	  	REGISTERED	  	016	  	72/263,661	  	1/31/1967	  	838,831	  	11/14/67	  	VNU Business Media, Inc.
									
	EDITOR & PUBLISHER	 	UNITED STATES	  	PUBLISHED	  	016, 041	  	77/327,352	  	11/12/2007	  		  		  	Nielsen Business Media, Inc.
									
	EDITOR & PUBLISHER MARKET GUID	 	UNITED STATES	  	REGISTERED	  	016	  	71/651,650	  	8/11/1953	  	601,689	  	02/01/55	  	VNU Business Media, Inc.

  

 Page 98 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	  	 Country
	  	Status	  	Intl Class	  	 Appl./Serial No.
	  	File Date	  	Reg. No.	  	Reg. Date	  	 Owner

	EDITOR & PUBLISHER THE FOURTH	  	UNITED STATES	  	REGISTERED	  	016	  	71/260,677	  	1/26/1928	  	243,753	  	06/26/28	  	VNU Business Media, Inc.
	EMB EMBROIDERY / MONOGRAM BUS	  	UNITED STATES	  	REGISTERED	  	016	  	76/091,663	  	7/17/2000	  	2,623,117	  	09/24/02	  	VNU Business Media, Inc.
									
	EPPY	  	UNITED STATES	  	REGISTERED	  	041	  	75/465,463	  	4/7/1998	  	2,244,053	  	05/04/99	  	VNU Business Media, Inc.
									
	EUROPA STAR (Class 16)	  	UNITED STATES	  	REGISTERED	  	016	  	78/841,058	  	3/20/2006	  	3,212,899	  	02/27/07	  	VNU Business Media, Inc.
									
	EUROPA STAR (Class 35)	  	UNITED STATES	  	REGISTERED	  	035, 045	  	78/841,062	  	3/20/2006	  	3,222,177	  	03/27/07	  	VNU Business Media, Inc.
									
	FACILITIES DESIGN & MANAGEMENT	  	UNITED STATES	  	REGISTERED	  	016	  	73/709,272	  	2/2/1998	  	1,547,308	  	07/11/89	  	VNU Business Media, Inc.
									
	FILM JOURNAL INTERNATIONAL	  	UNITED STATES	  	REGISTERED	  	016	  	76/355,618	  	1/4/2002	  	2,768,767	  	09/30/03	  	VNU Business Media, Inc.
									
	FIRST IN HOLLYWOOD	  	UNITED STATES	  	PUBLISHED	  	016, 041	  	77/408,237	  	2/28/2008	  		  		  	Nielsen Business Media, Inc.
									
	FLY FISHING RETAILER	  	UNITED STATES	  	REGISTERED	  	016	  	75/395,124	  	11/24/1997	  	2,241,385	  	04/20/99	  	VNU Business Media, Inc.
									
	FUEL FOR THOUGHT (Class 16)	  	UNITED STATES	  	REGISTERED	  	016	  	78/264,643	  	6/19/2003	  	2,905,358	  	11/23/04	  	HR Industries, Inc.
									
	FUEL FOR THOUGHT (Class 41)	  	UNITED STATES	  	REGISTERED	  	041	  	78/264,649	  	6/19/2003	  	2,928,300	  	02/22/05	  	HR Industries, Inc.
									
	GIFT & STATIONERY BUSINESS	  	UNITED STATES	  	REGISTERED	  	016	  	73/722,033	  	4/12/1988	  	1,523,036	  	01/31/89	  	VNU Business Media, Inc.
									
	GLOBAL MUSIC PULSE	  	UNITED STATES	  	REGISTERED	  	016	  	74/222,793	  	11/18/1991	  	1,768,293	  	04/27/93	  	VNU Business Media, Inc.
									
	GLOBALSHOP	  	UNITED STATES	  	REGISTERED	  	035	  	75/066,296	  	3/1/1996	  	2,203,112	  	11/10/98	  	VNU Business Media, Inc.
									
	GREATEST GAINERS	  	UNITED STATES	  	REGISTERED	  	016	  	75/471,809	  	4/21/1998	  	2,361,215	  	06/27/00	  	VNU Business Media, Inc.
									
	HD	  	UNITED STATES	  	REGISTERED	  	016, 035	  	74/520,855	  	5/9/1994	  	1,895,079	  	05/23/95	  	VNU Business Media, Inc.
									
	HEATSEEKERS	  	UNITED STATES	  	REGISTERED	  	016	  	74/222,749	  		  	1,920,850	  	09/19/95	  	VNU Business Media, Inc.
									
	HIGH VOLUME DECORATOR SUMMIT	  	UNITED STATES	  	REGISTERED	  	041	  	78/414,160	  	5/6/2004	  	2,988,375	  	08/23/05	  	VNU Business Media, Inc.
									
	HIGHLIGHTS	  	UNITED STATES	  	REGISTERED	  	016	  	74/493,682	  	2/23/1994	  	1,950,085	  	01/23/96	  	Nielsen Business Media, Inc.
									
	HOLLYWOOD HYPERLINKS	  	UNITED STATES	  	REGISTERED	  	041	  	75/126,565	  	6/27/1996	  	2,179,876	  	08/11/98	  	HR Industries, Inc.
									
	HOLLYWOODREPORTER.COM	  	UNITED STATES	  	REGISTERED	  	041	  	75/395,937	  	11/25/1997	  	2,245,657	  	05/18/99	  	Nielsen Business Media, Inc.
									
	HOSPITALITY DESIGN	  	UNITED STATES	  	REGISTERED	  	035	  	74/170,632	  	5/28/1991	  	1,688,075	  	05/19/92	  	Nielsen Business Media, Inc.
									
	HOSPITALITY DESIGN	  	UNITED STATES	  	REGISTERED	  	016	  	74/251,943	  	3/4/1992	  	1,786,313	  	08/03/93	  	VNU Business Media, Inc.
									
	HOSPITALITY DESIGN	  	UNITED STATES	  	REGISTERED	  	016	  	75/314,884	  	6/26/1997	  	2,176,761	  	07/28/98	  	VNU Business Media, Inc.
									
	HOT 100 (Cl. 16)	  	UNITED STATES	  	REGISTERED	  	016	  	72/233,867	  	12/3/1965	  	831,459	  	07/04/67	  	VNU Business Media, Inc.
									
	IMPACT!	  	UNITED STATES	  	REGISTERED	  	016	  	75/474,516	  	4/27/1998	  	2,322,564	  	02/22/00	  	VNU Business Media, Inc.
									
	IMPRESSIONS	  	UNITED STATES	  	REGISTERED	  	016	  	76/091,664	  	7/17/2000	  	2,465,790	  	07/03/01	  	VNU Business Media, Inc.
									
	INCENTIVE	  	UNITED STATES	  	REGISTERED	  	016	  	75/188,983	  	10/28/1996	  	2,110,693	  	11/04/97	  	VNU Business Media, Inc.
									
	INFRONT	  	UNITED STATES	  	REGISTERED	  	035	  	77/273,141	  	9/6/2007	  	3,422,638	  	05/06/08	  	Nielsen Business Media, Inc.
									
	INSIDE MEDIA	  	UNITED STATES	  	REGISTERED	  	016	  	75/661,152	  	3/16/1999	  	2,439,634	  	03/27/01	  	VNU Business Media, Inc.
									
	INTERBIKE	  	UNITED STATES	  	REGISTERED	  	035	  	74/103,546	  	10/4/1990	  	1,683,179	  	04/14/92	  	VNU Business Media, Inc.
									
	KEY ART AWARDS	  	UNITED STATES	  	REGISTERED	  	041	  	74/095,044	  	9/10/1990	  	1,745,378	  	01/05/93	  	HR Industries, Inc.
									
	KIDS DRAW [See note 2]	  	UNITED STATES	  	REGISTERED	  	016	  	78/722,249	  	9/28/2005	  	3,226,861	  	04/10/07	  	Nielsen Business Media, Inc.
									
	KIRKUS	  	UNITED STATES	  	REGISTERED	  	016, 042	  	78/508,548	  	10/29/2004	  	3,053,954	  	01/31/06	  	VNU Business Media, Inc.
									
	KIRKUS	  	UNITED STATES	  	REGISTERED	  	041	  	78/508,530	  	10/29/2004	  	3,172,213	  	11/14/06	  	VNU Business Media, Inc.
									
	KIRKUS REVIEWS	  	UNITED STATES	  	REGISTERED	  	016	  	75/788,022	  	8/30/1999	  	2,418,948	  	01/09/01	  	Nielsen Business Media, Inc.
									
	KITCHEN & BATH BUSINESS	  	UNITED STATES	  	REGISTERED	  	016	  	73/709,274	  	2/2/1988	  	1,545,323	  	06/27/89	  	VNU Business Media, Inc.
									
	LAS VEGAS MERCHANDISE EXPO	  	UNITED STATES	  	REGISTERED	  	035	  	74/617,544	  	1/3/1995	  	1,934,511	  	11/07/95	  	VNU Business Media, Inc.
									
	LUXE	  	UNITED STATES	  	REGISTERED	  	016	  	75/231,655	  	1/27/1997	  	2,170,401	  	06/30/98	  	VNU Business Media, Inc.
									
	MARKET STATISTICS	  	UNITED STATES	  	REGISTERED	  	035	  	73/733,835	  	6/13/1988	  	1,612,291	  	09/04/90	  	VNU Business Media, Inc.

  

 Page 99 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	 	 Country
	 	 Status
	 	 Intl Class
	 	 Appl./Serial No.
	 	 File Date
	 	 Reg. No.
	 	 Reg. Date
	 	 Owner

	MARKETPLACE	 	UNITED STATES	 	REGISTERED	 	035	 	73/802,272	 	5/24/1989	 	1,617,848	 	10/16/90	 	VNU Business Media, Inc.
									
	MECCA (Class 35)	 	UNITED STATES	 	REGISTERED	 	035	 	78/645,923	 	6/8/2005	 	3,131,271	 	08/15/06	 	VNU Business Media, Inc.
									
	MEDIAJOBMARKET	 	UNITED STATES	 	PENDING	 	035	 	77/481,329	 	5/22/2008	 		 		 	VNU Business Media, Inc.
									
	MEDIAJOBVINE	 	UNITED STATES	 	PENDING	 	035	 	77/481,344	 	5/22/2008	 		 		 	VNU Business Media, Inc.
									
	MEDIAWEEK	 	UNITED STATES	 	REGISTERED	 	042	 	75/577,579	 	10/27/1998	 	2,331,542	 	03/21/00	 	VNU Business Media, Inc.
									
	MEDIAWEEK	 	UNITED STATES	 	REGISTERED	 	016	 	74/036,778	 	3/5/1990	 	1,628,290	 	12/18/90	 	VNU Business Media, Inc.
									
	MEDTRADE	 	UNITED STATES	 	REGISTERED	 	035, 041	 	74/388,039	 	5/10/1993	 	1,835,642	 	05/10/94	 	VNU Business Media, Inc.
									
	MEDTRADE	 	UNITED STATES	 	REGISTERED	 	035, 042	 	75/246,563	 	2/24/1997	 	2,183,575	 	08/25/98	 	VNU Business Media, Inc.
									
	MEETING NEWS	 	UNITED STATES	 	REGISTERED	 	016	 	73/708,664	 	2/1/1988	 	1,543,482	 	06/13/89	 	VNU Business Media, Inc.
									
	MEETING WORLD	 	UNITED STATES	 	REGISTERED	 	035, 041	 	73/811,915	 	7/11/1989	 	1,627,506	 	12/11/90	 	VNU Business Media, Inc.
									
	MEETINGS TODAY	 	UNITED STATES	 	REGISTERED	 	016	 	74/399,912	 	6/9/1993	 	1,860,894	 	11/01/94	 	VNU Business Media, Inc.
									
	Miscellaneous Design (DIAMOND)	 	UNITED STATES	 	REGISTERED	 	035	 	78/366,690	 	2/12/2004	 	3,036,652	 	12/27/05	 	VNU Business Media, Inc.
									
	MISCELLANEOUS DESIGN (Statuett	 	UNITED STATES	 	REGISTERED	 	041	 	74/619,921	 	1/10/1995	 	1,985,157	 	07/09/96	 	VNU Business Media, Inc.
									
	MOBILE BACKSTAGE	 	UNITED STATES	 	PUBLISHED	 	041, 035	 	77/356,835	 	12/20/2007	 		 		 	Nielsen Business Media, Inc.
									
	MOBILE ENTERTAINMENT LIVE	 	UNITED STATES	 	REGISTERED	 	035	 	77/066,637	 	12/18/2006	 	3,292,412	 	09/11/07	 	VNU Business Media, Inc.
									
	MOBILE ENTERTAINMENT LIVE	 	UNITED STATES	 	REGISTERED	 	041	 	77/066,641	 	12/18/2006	 	3,292,413	 	09/11/07	 	VNU Business Media, Inc.
									
	MODERN DAY MARINE MILITARY EXP	 	UNITED STATES	 	REGISTERED	 	035	 	74/404,667	 	6/23/1993	 	1,828,532	 	03/29/94	 	VNU Business Media, Inc.
									
	MOVIEWEEK and Design	 	UNITED STATES	 	PENDING	 	035	 	77/485,328	 	5/28/2008	 		 		 	Nielsen Business Media, Inc.
									
	MULTI-HOUSING NEWS	 	UNITED STATES	 	REGISTERED	 	016	 	73/708,781	 	2/1/1988	 	1,538,124	 	05/09/89	 	VNU Business Media, Inc.
									
	MULTI-HOUSING WORLD	 	UNITED STATES	 	REGISTERED	 	035, 041	 	73/811,911	 	7/11/1989	 	1,627,505	 	12/11/90	 	VNU Business Media, Inc.
									
	MUSIC & MEDIA (Stylized)	 	UNITED STATES	 	REGISTERED	 	016	 	74/221,317	 	11/12/1991	 	1,791,549	 	09/07/93	 	VNU Business Media, Inc.
									
	MUSICIAN (Stylized)	 	UNITED STATES	 	REGISTERED	 	016	 	73/702,733	 	12/24/1987	 	1,518,860	 	01/03/89	 	VNU Business Media, Inc.
									
	NATIONAL JEWELER	 	UNITED STATES	 	REGISTERED	 	016, 042	 	78/570,417	 	2/18/2005	 	3,087,371	 	05/02/06	 	VNU Business Media, Inc.
									
	NEW YORK IS BOOK COUNTRY	 	UNITED STATES	 	ALLOWED	 	035	 	77/279,744	 	9/14/2007	 		 		 	Nielsen Business Media, Inc.
									
	NEWSPAPERDOM	 	UNITED STATES	 	REGISTERED	 	016	 	71/294,766	 	1/14/1930	 	270,786	 	05/13/30	 	VNU Business Media, Inc.
									
	OUTDOOR RETAILER	 	UNITED STATES	 	REGISTERED	 	016, 035	 	75/480,736	 	5/7/1998	 	2,281,007	 	09/28/99	 	VNU Business Media, Inc.
									
	PDN	 	UNITED STATES	 	REGISTERED	 	016	 	74/631,006	 	2/7/1995	 	1,999,210	 	09/10/96	 	VNU Business Media, Inc.
									
	PHOTO DISTRICT NEWS	 	UNITED STATES	 	REGISTERED	 	016	 	74/630,917	 	2/7/1995	 	2,026,342	 	12/31/96	 	VNU Business Media, Inc.
									
	PINNACLE	 	UNITED STATES	 	REGISTERED	 	041	 	74/181,998	 	7/3/1991	 	1,724,339	 	10/13/92	 	VNU Business Media, Inc.
									
	PLATINUM CIRCLE AWARDS	 	UNITED STATES	 	REGISTERED	 	041	 	74/026,090	 	2/6/1990	 	1,636,385	 	02/26/91	 	VNU Business Media, Inc.
									
	POP 100	 	UNITED STATES	 	REGISTERED	 	016, 041	 	78/588,484	 	3/16/2005	 	3,119,666	 	07/25/06	 	VNU Business Media, Inc.
									
	PROGRESSIVE GROCER	 	UNITED STATES	 	REGISTERED	 	016	 	78/675,903	 	7/22/2005	 	3,112,005	 	07/04/06	 	VNU Business Media, Inc.
									
	QUIZBEAT	 	UNITED STATES	 	PENDING	 	041	 	77/466,755	 	5/6/2008	 		 		 	VNU Business Media, Inc.
									
	RADIO MONITOR	 	UNITED STATES	 	REGISTERED	 	016	 	78/442,193	 	6/28/2004	 	3,096,616	 	05/23/06	 	VNU Business Media, Inc.
									
	RETAIL 2020	 	UNITED STATES	 	ALLOWED	 	035	 	77/273,097	 	9/6/2007	 		 		 	Nielsen Business Media, Inc.
									
	RING MASTERS	 	UNITED STATES	 	REGISTERED	 	016, 041	 	78/590,597	 	3/18/2005	 	3,245,441	 	05/22/07	 	VNU Business Media, Inc.
									
	RISKY BUSINESS	 	UNITED STATES	 	PENDING	 	041	 	77/123,315	 		 		 		 	Nielsen Business Media, Inc.
									
	ROSS REPORTS	 	UNITED STATES	 	REGISTERED	 	016	 	75/258,450	 	3/17/1997	 	2,191,939	 	09/29/98	 	VNU Business Media, Inc.
									
	ROSS REPORTS TELEVISION & FILM	 	UNITED STATES	 	REGISTERED	 	016	 	75/462,968	 	4/3/1998	 	2,213,123	 	12/22/98	 	VNU Business Media, Inc.
									
	SALES AND MARKETING MANAGEMENT	 	UNITED STATES	 	REGISTERED	 	016	 	73/623,811	 	10/3/1986	 	1,458,285	 	09/22/87	 	VNU Business Media, Inc.

  

 Page 100 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	 	 Country
	  	Status	  	Intl Class	  	Appl./Serial No.	  	File Date	  	Reg. No.	  	Reg. Date	  	 Owner

									
	SALES AND MARKETING MANAGEMENT	 	UNITED STATES	  	REGISTERED	  	041	  	75/080,042	  	3/28/1996	  	2,066,761	  	06/03/97	  	VNU Business Media, Inc.
									
	SALES BUILDERS	 	UNITED STATES	  	REGISTERED	  	042	  	73/671,604	  	7/13/1987	  	1,492,691	  	06/14/88	  	VNU Business Media, Inc.
									
	SGB SPORTING GOODS BUSINESS	 	UNITED STATES	  	REGISTERED	  	016	  	76/355,902	  	1/7/2002	  	2,654,217	  	11/26/02	  	VNU Business Media, Inc.
									
	SHOOT	 	UNITED STATES	  	REGISTERED	  	016	  	74/435,533	  	9/13/1993	  	1,838,679	  	06/07/94	  	VNU Business Media, Inc.
									
	SHOWEAST	 	UNITED STATES	  	REGISTERED	  	035	  	75/754,640	  	7/19/1999	  	2,472,821	  	07/31/01	  	VNU Business Media, Inc.
									
	SHOWEST	 	UNITED STATES	  	REGISTERED	  	035	  	73/334,598	  	10/28/1981	  	1,212,684	  	10/12/82	  	VNU Business Media, Inc.
									
	SHOWEST (California)	 	UNITED STATES	  	REGISTERED	  	041	  		  		  	12732	  	11/03/81	  	Sunshine Group Worldwide, LLC
									
	SHOWEST (Utah)	 	UNITED STATES	  	REGISTERED	  	041	  		  		  	25496	  	11/06/81	  	Sunshine Group Worldwide, LLC
									
	SHOWEST AWARDS	 	UNITED STATES	  	REGISTERED	  	041	  	76/065,730	  	6/1/2000	  	2,512,105	  	11/27/01	  	VNU Business Media, Inc.
									
	SM	 	UNITED STATES	  	REGISTERED	  	016	  	72/419,499	  	3/27/1972	  	963,654	  	07/10/63	  	VNU Business Media, Inc.
									
	SMART SUPPLIER	 	UNITED STATES	  	REGISTERED	  	042	  	78/322,628	  	11/4/2003	  	2,986,343	  	08/16/05	  	VNU Business Media, Inc.
									
	SOURCEDIRECT (Class 35)	 	UNITED STATES	  	REGISTERED	  	035	  	78/739,070	  	10/24/2005	  	3,228,862	  	04/10/07	  	VNU Business Media, Inc.
									
	STAR POWER	 	UNITED STATES	  	REGISTERED	  	016	  	75/268,379	  	4/2/1997	  	2,208,161	  	12/08/98	  	HR Industries, Inc.
									
	STAR POWER	 	UNITED STATES	  	REGISTERED	  	041	  	75/538,378	  	8/17/1998	  	2,320,657	  	02/22/00	  	HR Industries, Inc.
									
	STAR POWER & Design	 	UNITED STATES	  	REGISTERED	  	016	  	75/274,975	  	4/15/1997	  	2,208,188	  	12/08/98	  	HR Industries, Inc.
									
	STUDIOMONITOR	 	UNITED STATES	  	PUBLISHED	  	035	  	77/279,696	  	9/14/2007	  		  		  	Nielsen Business Media, Inc.
									
	SUCCESSFUL MEETINGS	 	UNITED STATES	  	REGISTERED	  	016	  	73/412,719	  	2/4/1983	  	1,275,125	  	04/24/84	  	VNU Business Media, Inc.
									
	SUCCESSFUL MEETINGS PINNACLE A	 	UNITED STATES	  	REGISTERED	  	041	  	74/219,422	  	11/6/1991	  	1,737,206	  	12/01/92	  	VNU Business Media, Inc.
									
	SUPERBRANDS	 	UNITED STATES	  	REGISTERED	  	016	  	75/020,359	  	11/15/1995	  	2,038,457	  	02/18/97	  	VNU Business Media, Inc.
									
	SURVEY OF BUYING POWER	 	UNITED STATES	  	REGISTERED	  	016	  	73/734,746	  	6/16/1988	  	1,536,359	  	04/25/89	  	VNU Business Media, Inc.
									
	THE ART METHODS & MATERIALS SH [See note 3]	 	UNITED STATES	  	REGISTERED	  	035	  	75/471,810	  	4/21/1998	  	2,291,689	  	11/09/99	  	Nielsen Business Media, Inc.
									
	THE AUTHORITY ON MASS, DRUG &	 	UNITED STATES	  	REGISTERED	  	016	  	76/043,835	  	5/9/2000	  	2,817,744	  	02/24/04	  	VNU Business Media, Inc.
									
	THE BOLLYWOOD REPORTER	 	UNITED STATES	  	PENDING	  	016	  	77/223,725	  	7/6/2007	  		  		  	Nielsen Business Media, Inc.
									
	THE BOLLYWOOD REPORTER (Class	 	UNITED STATES	  	PENDING	  	041	  	77/223,738	  	7/6/2007	  		  		  	Nielsen Business Media, Inc.
									
	THE BOOK STANDARD	 	UNITED STATES	  	REGISTERED	  	035, 041	  	78/432,196	  	6/9/2004	  	3,228,474	  	04/10/07	  	VNU Business Media, Inc.
									
	THE BOOKSELLER	 	UNITED STATES	  	REGISTERED	  	016	  	76/302,393	  	8/21/2001	  	2,731,281	  	07/01/03	  	VNU Business Media, Inc.
									
	THE GOURMET RETAILER	 	UNITED STATES	  	REGISTERED	  	016	  	73/396,814	  	9/30/1982	  	1,309,511	  	12/11/84	  	VNU Business Media, Inc.
									
	THE HOLLYWOOD REPORTER & Desig	 	UNITED STATES	  	REGISTERED	  	016	  	73/213,517	  	4/30/1979	  	1,140,385	  	10/14/80	  	Nielsen Business Media, Inc.
									
	THE HOLLYWOOD REPORTER (Class	 	UNITED STATES	  	PENDING	  	016, 041	  	77/407,221	  	2/27/2008	  		  		  	Nielsen Business Media, Inc.
									
	THE HOLLYWOOD REPORTER (Styliz	 	UNITED STATES	  	REGISTERED	  	016	  	72/283,063	  	10/23/1967	  	856,584	  	09/10/68	  	Nielsen Business Media, Inc.
									
	THE HOLLYWOOD REPORTER STUDIO	 	UNITED STATES	  	REGISTERED	  	016	  	73/215,262	  	5/11/1979	  	1,185,696	  	01/12/82	  	Nielsen Business Media, Inc.
									
	THE IMPRINTED SPORTSWEAR SHOWS	 	UNITED STATES	  	REGISTERED	  	035	  	75/450,670	  	3/16/1998	  	2,280,855	  	09/28/99	  	VNU Business Media, Inc.
									
	THE JOURNAL OF PETROLEUM MARKE	 	UNITED STATES	  	REGISTERED	  	016	  	73/720,804	  	4/6/1988	  	1,562,833	  	10/24/89	  	VNU Business Media, Inc.
									
	THE NATIONAL HOME HEALTH CARE	 	UNITED STATES	  	REGISTERED	  	035	  	73/673,286	  	7/20/1987	  	1,515,707	  	12/06/88	  	VNU Business Media, Inc.
									
	THE SPORTING GOODS DEALER	 	UNITED STATES	  	REGISTERED	  	016	  	73/834,504	  	10/30/1989	  	1,618,733	  	10/23/90	  	VNU Business Media, Inc.
									
	THE STORE FIXTURING SHOW	 	UNITED STATES	  	REGISTERED	  	035	  	75/096,228	  	4/29/1996	  	2,086,651	  	08/05/97	  	VNU Business Media, Inc.
									
	THE VISUAL MERCHANDISING SHOW	 	UNITED STATES	  	REGISTERED	  	035	  	75/095,505	  	4/29/1996	  	2,153,337	  	04/28/98	  	VNU Business Media, Inc.
									
	THR and Design	 	UNITED STATES	  	PENDING	  	016, 041	  	77/408,247	  	2/28/2008	  		  		  	Nielsen Business Media, Inc.

  

 Page 101 of 102 

 Nielsen Business Media, Inc. 

Active Trademarks 
  

																	
	 Trademark/Service Mark
	  	 Country
	  	 Status
	  	Intl Class	  	Appl./Serial No.	  	File Date	  	Reg. No.	  	Reg. Date	  	 Owner

	 TOP DOLLAR
	  	UNITED STATES	  	PUBLISHED	  	016, 041	  	77/383,367	  	1/29/2008	  		  		  	Nielsen Business Media, Inc.
									
	 TOP POP
	  	UNITED STATES	  	REGISTERED	  	016	  	73/659,797	  	5/8/1987	  	1,494,186	  	06/28/88	  	VNU Business Media, Inc.
									
	 TRAINING SOLUTIONS
	  	UNITED STATES	  	REGISTERED	  	035	  	78/841,999	  	3/21/2006	  	3,214,361	  	02/27/07	  	VNU Business Media, Inc.
									
	 U.S. DISTRIBUTION JOURNAL
	  	UNITED STATES	  	REGISTERED	  	016	  	73/719,333	  	3/28/1988	  	1,542,085	  	05/30/89	  	VNU Business Media, Inc.
									
	 VARIETY MERCHANDISE SHOW
	  	UNITED STATES	  	REGISTERED	  	035	  	75/075,721	  	3/20/1996	  	2,113,473	  	11/18/97	  	VNU Business Media, Inc.
									
	 VINE
	  	UNITED STATES	  	PENDING	  	035	  	77/481,356	  	5/22/2008	  		  		  	VNU Business Media, Inc.
									
	 VIRTUE POWERED BY ASR
	  	UNITED STATES	  	PENDING	  	035	  	77/466,479	  	5/6/2008	  		  		  	Nielsen Business Media, Inc.
									
	 VITAL REISSUES
	  	UNITED STATES	  	REGISTERED	  	016	  	74/679,136	  	5/23/1995	  	1,966,029	  	04/02/96	  	VNU Business Media, Inc.
									
	 WATCH AFICIONADO
	  	UNITED STATES	  	REGISTERED	  	016	  	78/281,831	  	8/1/2003	  	2,946,745	  	05/03/05	  	VNU Business Media, Inc.
									
	 WATSON-GUPTILL [See note 4]
	  	UNITED STATES	  	REGISTERED	  	016	  	72/265,605	  	2/28/1967	  	0,845,021	  	02/27/68	  	VNU Business Media, Inc.
									
	 WG and Horse Design [See note 4]
	  	UNITED STATES	  	REGISTERED	  	016	  	72/265,606	  	2/28/1967	  	844,599	  	02/20/68	  	VNU Business Media, Inc.
									
	 WHO’S WHERE
	  	UNITED STATES	  	REGISTERED	  	016	  	74/441,385	  	9/29/1993	  	1,846,725	  	07/26/94	  	VNU Business Media, Inc.
									
	 WINTERBIKE
	  	UNITED STATES	  	REGISTERED	  	035	  	78/476,535	  	8/31/2004	  	3,099,467	  	05/30/06	  	VNU Business Media, Inc.
									
	 WOOD TECHNOLOGY
	  	UNITED STATES	  	REGISTERED	  	035	  	76/286,413	  	7/10/2001	  	2,676,779	  	01/21/03	  	VNU Business Media, Inc.
									
	 WORLD RADIO TV HANDBOOK
	  	UNITED STATES	  	REGISTERED	  	016	  	74/513,437	  	4/18/1994	  	1,925,407	  	10/10/95	  	VNU Business Media, Inc.
									
	 YOUR SOURCE FOR OPERATIONAL EX
	  	UNITED STATES	  	REGISTERED	  	016	  	76/049,265	  	5/16/2000	  	2,666,937	  	12/24/02	  	VNU Business Media, Inc.
									
	 BILLBOARD (Nat. 15)
	  	URUGUAY	  	REGISTERED	  	001, 002,
007	  	345.425	  	3/5/1982	  	259931	  	01/25/93	  	VNU Business Media, Inc.
									
	 BILLBOARD (Cl. 16)
	  	VENEZUELA	  	REGISTERED	  	038	  	3955-1979	  	6/8/1979	  	101762-F	  	03/14/83	  	Nielsen Business Media, Inc.

  

	
	  

NOTES:

[1] [2] [3] American Artist trademarks, transferred to Interweave Press on 05/30/2008.

[4] Watson-Guptill trademarks, transferred to Random House on 05/13/2008.

 

 Page 102 of 102 

					
	GROUP I	  	TRADEMARK LICENSE AGREEMENTS	  	Schedule 11(a)
			
	 	  	BETWEEN U.S. NIELSEN ENTITY OR ENTITIES AND NON-NIELSEN ENTITY OR ENTITIES	  	 

  

							
	 LICENSEE
	  	 LICENSOR
	  	 TRADEMARK /REGISTRATION/

APPLICATION NUMBER
	  	 DESCRIPTION

	Anaqua	  	CZT/ACN Trademarks, L.L.C.	  	NIELSEN / 540,915	  	Trademark License Agreement Dated Effective December 17, 2008
		  		  	nielsen Logo /77/094,963	  	
		  		  	NIELSEN /66/094,959	  	

					
	GROUP I	  	TRADEMARK LICENSE AGREEMENTS	  	Schedule 11(a)
			
	 	  	BETWEEN U.S. NIELSEN ENTITY AND NON-U.S. NIELSEN ENTITY AND NON-NIELSEN ENTITY	  	 

  

							
	 LICENSEE
	  	 LICENSOR
	  	 TRADEMARK /REGISTRATION/
APPLICATION
NUMBER
	  	 DESCRIPTION

	BBM Nielsen Media Research, Inc., a Canadian corporation	  	 The Nielsen Company (US), LLC, a Delaware Limited Liability Company, Successor to Nielsen Media Research, Inc
(“NMR US”),
 a Delaware U.S. corporporation
	  	 TNC US LLC Canadian Registration:

Nielsen Media Research /TMA 554851
	  	 License and Co-Branding Agreement Dated 
August 31, 2006

	  	  	  
				
		  	 Nielsen Media Research Limited(:NMR”),

a Nova Scotia, Canada corporation
	  	BBM Canadian Application: BBM / 1255206	  	Amendment Number 1 to License and Co-Branding Agreement Dated April 1, 2008
		  	 BBM Canada (“BBM”),

a Canadian corporation
	  		  	

					
	GROUP I	  	TRADEMARK LICENSE AGREEMENTS	  	Schedule 11(a)
			
	 	  	BETWEEN U.S. NIELSEN ENTITY OR ENTITIES AND NON-NIELSEN ENTITY OR ENTITIES	  	 

  

							
	 LICENSEE
	  	 LICENSOR
	  	 TRADEMARK /REGISTRATION /

APPLICATION NUMBER
	  	 DESCRIPTION

	Christian Music Trade Association	  	The Nielsen Company (US), LLC Successor to Nielsen Entertainment, LLC	  	 SOUNDSCAN / 1,856,925

SOUNDSCAN and Design / 1,857,875

BROADCAST DATA SYSTEMS/ 3,019,003

BDS/2,975,200
	  	Confirmatory Trademark License Agreement Effective as of July 1, 1996 and Executed on September 15, 2006

					
	GROUP II	  	TRADEMARK LICENSE AGREEMENTS	  	Schedule 11(a)
			
		  	BETWEEN NIELSEN ENTITY OR ENTITIES AND NON-NIELSEN ENTITY OR ENTITIES	  	

  

							
	 LICENSEE
	  	 LICENSOR
	  	 TRADEMARK /REGISTRATION /
APPLICATION
NUMBER
	  	 DESCRIPTION

	 Wegener Communications, Inc. (U.S.)
	  	The Nielsen Company (US), LLC (U.S.), Successor to Nielsen Media Research, Inc.	  	 CZT/ACN Trademarks, L.L.C. Trademarks:

N Design NIELSEN /
 3,230,380 - US Registration

	  	License, Development, and Distribution Agreement Dated August 2, 2005
				
		  		  	The Nielsen Company (US), LLC Trademarks:	  	
		  		  	NIELSEN MEDIA RESEARCH / 2,502,257; 2,448,024; 2,367,336; 2,512,912 - US Registrations	  	
				
	 Wegener Communications, Inc. (U.S.)
	  	CZT/ACN Trademarks, L.L.C. (U.S.) and The Nielsen Company (US), LLC (U.S.), Successor to Nielsen Media Research, Inc.	  	 CZT/ACN Trademarks, L.L.C. Trademarks:

NIELSEN / 540,915 - US Registration NIELSEN / 77/094,981 - US
	  	License, Development, and Distribution Agreement Dated June 24, 2008
		  		  	Application	  	
		  		  	NIELSEN Logo / 77/094,963;	  	
		  		  	77/094,959 - US Applications	  	
		  		  	NIELSEN /TMA100657 - Canadian	  	
		  		  	Registration	  	
		  		  	NIELSEN / 1,337,149 - Canadian	  	
		  		  	Application	  	
		  		  	NIELSEN Logo /1,337,151 - Canadian	  	
		  		  	Application	  	
		  		  	NIELSEN MEDIA RESEARCH /	  	
		  		  	TMA554851-Canadian Registration	  	
				
		  		  	The Nielsen Company (US), LLC Trademarks:	  	
		  		  	NIELSEN MEDIA RESEARCH /	  	
		  		  	2,502,257; 2,448,024; 2,367,336;	  	
		  		  	2,512,912 - US Registrations	  	
		  		  	NAVE / 3,435,942 - US Registration	  	
		  		  	NAVE II / 3,445,143 - US	  	
		  		  	Registration	  	
		  		  	NAVE IIC / 73/785,001 - US	  	
		  		  	Applicatin	  	
		  		  	SPOTTRAC / 3,292,186 - US	  	
		  		  	Registration	  	
		  		  	SPOTTRAC / 1320115 - Canadian	  	
		  		  	Application	  	

					
	GROUP III	  	TRADEMARK LICENSE AGREEMENTS	  	Schedule 11(a)
			
		  	BETWEEN U.S. NIELSEN ENTITY OR ENTITIES AND ANOTHER U.S. OR NON-U.S. NIELSEN ENTITIY OR ENTITIES	  	

  

							
	 LICENSEE
	  	 LICENSOR
	  	 TRADEMARK /REGISTRATION /
APPLICATION
NUMBER
	  	 DESCRIPTION

	 Nielsen Media Research Limited (Canada)
	  	The Nielsen Company (US), LLC	  	Canadian Registrations:	  	Trademark License Agreement
		  	Successor to: Nielsen Media	  	AD*VIEWS / TMA639205	  	Dated March 23, 2006
		  	Research, Inc.	  	NTI / TMA171451	  	
		  		  	SINGLE SOURCE / TMA626219	  	
		  		  	SPORTSQUEST / TMA526880	  	
		  		  	SPORTWATCH / TMA542117	  	
		  		  	TV and Design / TMA539603	  	
		  		  	TV VIEWER / TMA594945	  	
				
	 Nielsen Media Research Limited (Canada)
	  	CZT/ACN Trademarks, L.L.C. (U.S.)	  	 Canadian Registrations:
 N
Design NIELSEN /TMA653400 NIELSEN / TMA100657 NIELSEN MEDIA RESEARCH / TMA554851
	  	 Trademark License Agreement Dated March 23, 2006

Addendum to Trademark License Agreement Dated August 30, 2006

				
	 Amer Research Co. Ltd. (Jordan)
	  	CZT/ACN Trademarks, L.L.C. (U.S.)	  	 Jordanian Registrations:

NIELSEN ANSWERS /
 90641 (Class 9); 90667 (Class
35)
	  	Agreement for License to use Brand Name and Trademark With Effect from February 13, 2008
				
	 ACNielsen Vietnam Limited
	  	CZT/ACN Trademarks, L.L.C. (U.S.)	  	 Vietnamese Registration:

NIELSEN / 38484
	  	Trademark License Agreement dated May 28, 2008

					
		  	Nielsen US Patents Applications Pending	  	Schedule 11(a)

  

																					
	 Nielsen Matter #
	 	 Application Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners Pre-Restructuring
	 	 Invention Title

	 00057US01
	 	Continuation	 	Non Provisional	 	07/311,146	 	4,967,273	 	Granted	 	14 Feb 1989	 	30 Oct 1990	 	14 Feb 2009	 	Nielsen Media Research, Inc.	 	TELEVISION PROGRAM TRANSMISSION VERIFICATION METHOD AND APPARATUS
											
	 00049US01
	 	Priority	 	Non Provisional	 	07/391,136	 	4,972,503	 	Granted	 	08 Aug 1989	 	20 Nov 1990	 	08 Aug 2009	 	Nielsen Media Research, Inc.	 	METHOD AND APPARATUS FOR DETERMINING AUDIENCE VIEWING HABITS BY JAMMING A CONTROL SIGNAL AND IDENTIFYING THE VIEWERS COMMAND
											
	 00051US01
	 	Priority	 	Non Provisional	 	07/559,825	 	5,165,069	 	Granted	 	30 Jul 1990	 	17 Nov 1992	 	30 Jul 2010	 	Nielsen Media Research, Inc.	 	METHOD AND SYSTEM FOR NON-INVASIVELY IDENTIFYING THE OPERATIONAL STATUS OF A VCR.
											
	 00297US01
	 	Priority	 	Non Provisional	 	07/517,835	 	5,210,820	 	Granted	 	02 May 1990	 	11 May 1993	 	11 May 2010	 	Nielsen Broadcast Data Systems	 	Signal Recognition System and Method
											
	 00252US01
	 	Priority	 	Non Provisional	 	07/831,770	 	5,315,093	 	Granted	 	05 Feb 1992	 	24 May 1994	 	24 May 2011	 	A.C. Nielsen (US), Inc.	 	Market Research Method & System for Collecting Retail Store Market Research Data
											
	 00251US01
	 	Priority	 	Non Provisional	 	07/872,881	 	5,331,544	 	Granted	 	23 Apr 1992	 	19 Jul 1994	 	19 Jul 2011	 	A.C. Nielsen (US), Inc.	 	Market Research Method and System for Collecting Retail Store and Shopper Market Research Data
											
	 00335US01
	 	Priority	 	Non Provisional	 	08/011,209	 	5,379,345	 	Granted	 	29 Jan 1993	 	03 Jan 1995	 	29 Jan 2013	 	Nielsen Media Research, Inc.	 	Method and Apparatus for the Processing of Encoded Data in Conjunction with an Audio Broadcast
											
	 00060US02
	 	Secondary	 	Non Provisional	 	08/279,271	 	5,425,100	 	Granted	 	22 Jul 1994	 	13 Jun 1995	 	22 Jul 2014	 	Nielsen Media Research, Inc.	 	UNIVERSAL BROADCAST CODE AND MULTI-LEVEL ENCODED SIGNAL MONITORING SYSTEM
											
	 00011US01
	 	Priority	 	Non Provisional	 	07/796,008	 	5,450,122	 	Granted	 	22 Nov 1991	 	12 Sep 1995	 	12 Sep 2012	 	Nielsen Media Research, Inc.	 	In-Station Television Program Encoding and Monitoring System and Method
											
	 00008US01
	 	Priority	 	Non Provisional	 	08/144,289	 	5,481,294	 	Granted	 	27 Oct 1993	 	02 Jan 1996	 	27 Oct 2013	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
											
	 00007US01
	 	Priority	 	Non Provisional	 	08/215,899	 	5,488,408	 	Granted	 	22 Mar 1994	 	30 Jan 1996	 	22 Mar 2014	 	Nielsen Media Research, Inc.	 	Attachment for Metering Channel Serial Data (SDA)
											
	 00060US03
	 	Divisional	 	Non Provisional	 	08/351,760	 	5,526,427	 	Granted	 	08 Dec 1994	 	11 Jun 1996	 	11 Jun 2013	 	Nielsen Media Research, Inc.	 	UNIVERSAL BROADCAST CODE AND MULTI-LEVEL ENCODED SIGNAL MONITORING SYSTEM
											
	 00005US01
	 	Priority	 	Non Provisional	 	07/992,383	 	5,550,928	 	Granted	 	15 Dec 1992	 	27 Aug 1996	 	27 Aug 2013	 	Nielsen Media Research, Inc.	 	Audience Measurement System and Method
											
	 00009US01
	 	Secondary	 	Non Provisional	 	08/319,929	 	5,584,050	 	Granted	 	07 Oct 1994	 	10 Dec 1996	 	07 Oct 2014	 	Nielsen Media Research, Inc.	 	PROGRAM MONITORING SYSTEM
											
	 00010US01
	 	Priority	 	Non Provisional	 	08/309,804	 	5,594,934	 	Granted	 	21 Sep 1994	 	14 Jan 1997	 	21 Sep 2014	 	Nielsen Media Research, Inc.	 	Real Time Correlation Meter
											
	 00063US01
	 	Priority	 	Non Provisional	 	08/399,187	 	5,629,739	 	Granted	 	06 Mar 1995	 	13 May 1997	 	06 Mar 2015	 	Nielsen Media Research, Inc.	 	APPARATUS AND METHOD FOR INJECTING AN ANCILLARY SIGNAL INTO A LOW ENERGY DENSITY PORTION OF A COLOR TELEVISION
											
	 NNR1US01
	 	Priority	 	Non Provisional	 	08/474,082	 	5,675,510	 	Granted	 	07 Jun 1995	 	07 Oct 1997	 	07 Jun 2015	 	NetRatings, Inc.	 	COMPUTER USE METER AND ANALYZER
											
	 00005US02
	 	Divisional	 	Non Provisional	 	08/576,467	 	5,771,307	 	Granted	 	21 Dec 1995	 	23 Jun 1998	 	15 Dec 2012	 	Nielsen Media Research, Inc.	 	Audience Measurement System and Method
											
	 NNR2US01
	 	Priority	 	Non Provisional	 	08/821,534	 	5,796,952	 	Granted	 	21 Mar 1997	 	18 Aug 1998	 	21 Mar 2017	 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
											
	 00215US01
	 	Priority	 	Non Provisional	 	08/761,592	 	5,842,218	 	Granted	 	06 Dec 1996	 	24 Nov 1998	 	06 Dec 2016	 	VNU Marketing Information, Inc.	 	Method, Computer Program Product, and System For A Reorienting Categorization Table
											
	 00214US01
	 	Priority	 	Non Provisional	 	08/760,909	 	5,845,284	 	Granted	 	06 Dec 1996	 	01 Dec 1998	 	06 Dec 2016	 	VNU Marketing Information, Inc.	 	Method and Computer Program Product for Creating a Plurality of Mixed Pseudo-Records of Weighted Mixtures of Existing Records in a Database
											
	 00061US01
	 	Priority	 	Non Provisional	 	08/542,177	 	5,850,249	 	Granted	 	12 Oct 1995	 	15 Dec 1998	 	12 Oct 2015	 	Nielsen Media Research, Inc.	 	RECEIVER MONITORING SYSTEM WITH LOCAL ENCODING
											
	 00014US01
	 	Priority	 	Non Provisional	 	08/654,309	 	5,889,548	 	Granted	 	28 May 1996	 	30 Mar 1999	 	28 May 2016	 	Nielsen Media Research, Inc.	 	Television Receiver Use Metering with Separate Program and Sync Detectors - Video Signal Sensor
											
	 00389US01
	 	Priority	 	Non Provisional	 	09/085,501	 	5,974,299	 	Granted	 	27 May 1998	 	26 Oct 1999	 	27 May 2018	 	Nielsen Media Research, Inc.	 	AUDIENCE RATING SYSTEM FOR DIGITAL TELEVISION AND RADIO
											
	 00408US01
	 	Priority	 	Non Provisional	 	08/977,969	 	6,029,176	 	Granted	 	25 Nov 1997	 	22 Feb 2000	 	25 Nov 2017	 	The Nielsen Company (U.S.), Inc.	 	MANIPULATING AND ANALYZING DATA USING A COMPUTER SYSTEM HAVING A DATABASE MINING ENGINE RESIDING IN MEMORY
											
	 00017US01
	 	Priority	 	Non Provisional	 	08/607,097	 	6,035,177	 	Granted	 	26 Feb 1996	 	07 Mar 2000	 	26 Feb 2016	 	Nielsen Media Research, Inc.	 	Simultaneous Transmission of Ancillary and Audio Signals by Means of Perceptual Coding
											
	 00247US01
	 	Priority	 	Non Provisional	 	08/995,126	 	6,078,922	 	Granted	 	19 Dec 1997	 	20 Jun 2000	 	19 Dec 2017	 	A.C. Nielsen (US), Inc.	 	Market Research Database Having Historical Control Designator
											
	 00246US01
	 	Priority	 	Non Provisional	 	08/994,924	 	6,092,069	 	Granted	 	19 Dec 1997	 	18 Jul 2000	 	19 Dec 2017	 	A.C. Nielsen (US), Inc.	 	Market Research Database Containing Separate Product and Naked Product Information
											
	 00084US01
	 	Priority	 	Non Provisional	 	09/133,090	 	6,098,048	 	Granted	 	12 Aug 1998	 	01 Aug 2000	 	12 Aug 2018	 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING- ACTIVITY SURVEY
											
	 00029US01
	 	Priority	 	Non Provisional	 	08/707,279	 	6,108,637	 	Granted	 	03 Sep 1996	 	22 Aug 2000	 	03 Sep 2016	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
											
	 NNR1US02
	 	Continuation	 	Non Provisional	 	08/973,173	 	6,115,680	 	Granted	 	02 Mar 1998	 	05 Sep 2000	 	07 Jun 2015	 	NetRatings, Inc.	 	COMPUTER USE METER AND ANALYZER
											
	 NNR2US02
	 	Continuation	 	Non Provisional	 	09/120,376	 	6,138,155	 	Granted	 	21 Jul 1998	 	24 Oct 2000	 	21 Mar 2017	 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
											
	 00024US01
	 	Priority	 	Non Provisional	 	09/116,397	 	6,272,176	 	Granted	 	16 Jul 1998	 	07 Aug 2001	 	16 Jul 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
											
	 00407US01
	 	Priority	 	Non Provisional	 	09/038,380	 	6,286,005	 	Granted	 	03 Nov 1998	 	04 Sep 2001	 	03 Nov 2018	 	The Nielsen Company (U.S.), Inc.	 	METHOD AND APPARATUS FOR ANALYZING DATA AND ADVERTISING OPTIMIZATION
											
	 00022US01
	 	Priority	 	Non Provisional	 	09/111,963	 	6,327,619	 	Granted	 	08 Jul 1998	 	04 Dec 2001	 	08 Jul 2018	 	Nielsen Media Research, Inc.	 	Metering of Internet Content Using a Control
											
	 00303US01
	 	Priority	 	Non Provisional	 	08/880,371	 	6,353,929	 	Granted	 	23 Jun 1997	 	05 Mar 2002	 	23 Jun 2017	 	Nielsen Media Research, Inc.	 	A Cooperative System for Measuring Electronic Media
											
	 00021US01
	 	Priority	 	Non Provisional	 	09/086,813	 	6,434,614	 	Granted	 	29 May 1998	 	13 Aug 2002	 	29 May 2018	 	Nielsen Media Research, Inc.	 	Tracking of Internet Advertisements Using Banner Tags

  

					
		 	Nielsen Proprietary Confidential	 	Page 1 of 21

					
		  	Nielsen US Patents Applications Pending	  	

  

																					
	 Nielsen Matter #
	 	 Application Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners Pre-Restructuring
	 	 Invention Title

	 00031US01
	 	Priority	 	Non Provisional	 	09/262,253	 	6,460,079	 	Granted	 	04 Mar 1999	 	01 Oct 2002	 	04 Mar 2019	 	Nielsen Media Research, Inc.	 	METHOD AND SYSTEM FOR THE DISCOVERY OF COOKIES AND OTHER CLIENT INFORMATION
											
	 00245US01
	 	Priority	 	Non Provisional	 	08/994,958	 	6,484,158	 	Granted	 	19 Dec 1997	 	19 Nov 2002	 	19 Dec 2017	 	A.C. Nielsen (US), Inc.	 	Dynamic Rule Based Market Research Database
											
	 00024US02
	 	Divisional	 	Non Provisional	 	09/882,085	 	6,504,870	 	Granted	 	15 Jun 2001	 	07 Jan 2003	 	16 Jul 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
											
	 00030US01
	 	Priority	 	Non Provisional	 	09/145,090	 	6,510,462	 	Granted	 	01 Sep 1998	 	21 Jan 2003	 	01 Sep 2018	 	Nielsen Media Research, Inc.	 	COLLECTION OF IMAGES IN WEB USE REPORTING SYSTEM
											
	 00318US02
	 	Continuation	 	Non Provisional	 	09/082,395	 	6,512,796	 	Granted	 	20 May 1998	 	28 Jan 2003	 	09 Jul 2017	 	Nielsen Media Research, Inc.	 	Method and Apparatus for Inserting and Retrieving Data in an Audio Signal
											
	 00015US02
	 	Divisional	 	Non Provisional	 	09/859,764	 	6,513,161	 	Granted	 	17 May 2001	 	28 Jan 2003	 	22 Jan 2017	 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
											
	 TELE037US01
	 	Priority	 	Non Provisional	 	09/271,105	 	6,516,189	 	Granted	 	17 Mar 1999	 	04 Feb 2003	 	17 Mar 2019	 	Telephia, Inc.	 	SYSTEM AND METHOD FOR GATHERING DATA FROM WIRELESS COMMUNICATION NETWORKS
											
	 00023US01
	 	Priority	 	Non Provisional	 	09/365,378	 	6,523,175	 	Granted	 	02 Aug 1999	 	18 Feb 2003	 	02 Aug 2019	 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Identifying the Source of a User Selected Signal Via Intermediate Frequency Probe
											
	 00032US01
	 	Priority	 	Non Provisional	 	09/285,539	 	6,529,952	 	Granted	 	02 Apr 1999	 	04 Mar 2003	 	04 Mar 2019	 	Nielsen Media Research, Inc.	 	METHOD AND SYSTEM FOR THE COLLECTION OF COOKIES AND OTHER INFORMATION FROM A PANEL
											
	 BUZZ3US01
	 	Priority	 	Non Provisional	 	09/796,961	 	6,584,470	 	Granted	 	01 Mar 2001	 	24 Jun 2003	 	01 Mar 2021	 	Buzzmetrics, LTD.	 	MULTI-LAYERED SEMIOTIC MECHANISM FOR ANSWERING NATURAL LANGUAGE QUESTIONS USING DOCUMENT RETRIEVAL COMBINED WITH INFORMATION EXTRACTION
											
	 NNR12US01
	 	Priority	 	Non Provisional	 	09/810,389	 	6,611,839	 	Granted	 	15 Mar 2001	 	26 Aug 2003	 	15 Mar 2021	 	NetRatings, Inc.	 	COMPUTER IMPLEMENTED METHODS FOR DATA MINING AND THE
											
		 		 		 		 		 		 		 		 		 		 	PRESENTATION OF BUSINESS METRICS FOR ANALYSIS
											
	 00024US03
	 	Divisional	 	Non Provisional	 	09/882,089	 	6,621,881	 	Granted	 	15 Jun 2001	 	16 Sep 2003	 	16 Jul 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
											
	 NNR13US01
	 	Priority	 	Non Provisional	 	09/810,676	 	6,643,635	 	Granted	 	15 Mar 2001	 	04 Nov 2003	 	15 Mar 2021	 	NetRatings, Inc.	 	METHODS FOR DYNAMICALLY ACCESSING, PROCESSING, AND PRESENTING DATA ACQUIRED FROM DISPARATE SOURCES
											
	 NNR2CIPUS01
	 	Continuation-in-part	 	Non Provisional	 	09/210,235	 	6,643,696	 	Granted	 	11 Dec 1998	 	04 Nov 2003	 	21 Jul 2018	 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
											
	 00012US01
	 	Priority	 	Non Provisional	 	08/709,180	 	6,647,548	 	Granted	 	06 Sep 1996	 	11 Nov 2003	 	06 Sep 2016	 	Nielsen Media Research, Inc.	 	Coded/Non-Coded Program Audience Measurement System
											
	 00015US01
	 	Priority	 	Non Provisional	 	08/786,270	 	6,675,383	 	Granted	 	22 Jan 1997	 	06 Jan 2004	 	22 Jan 2017	 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
											
	 00389CIPUS01
	 	Continuation-in-part	 	Non Provisional	 	09/289,758	 	6,735,775	 	Granted	 	12 Apr 1999	 	11 May 2004	 	27 May 2018	 	Nielsen Media Research, Inc.	 	AUDIENCE RATINGS SYSTEM FOR DIGITAL TELEVISION AND RADIO
											
	 TELE039US01
	 	Priority	 	Non Provisional	 	09/654,486	 	6,745,011	 	Granted	 	01 Sep 2000	 	01 Jun 2004	 	30 Oct 2021	 	Telephia, Inc.	 	SYSTEM AND METHOD FOR MEASURING WIRELESS DEVICE AND NETWORK USAGE AND PERFORMANCE METRICS
											
	 TELE200US02
	 	Secondary	 	Non Provisional	 	10/263,782	 	6,751,295	 	Granted	 	04 Oct 2002	 	15 Jun 2004	 	04 Oct 2022	 	The Nielsen Company (U.S.), Inc.	 	METHOD AND APPARATUS FOR MEASURING COMMUNICATION MARKET STATISTICS
											
	 TELE039CIPUS01
	 	Continuation-in-part	 	Non Provisional	 	09/944,843	 	6,754,470	 	Granted	 	31 Aug 2001	 	22 Jun 2004	 	01 Sep 2020	 	Telephia, Inc.	 	SYSTEM AND METHOD FOR MEASURING WIRELESS DEVICE AND NETWORK USAGE AND PERFORMANCE METRICS
											
	 NNR2US07
	 	Continuation	 	Non Provisional	 	10/224,766	 	6,763,386	 	Granted	 	20 Aug 2002	 	13 Jul 2004	 	02 Nov 2021	 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
											
	 NNR14US01
	 	Priority	 	Non Provisional	 	09/826,618	 	6,775,675	 	Granted	 	04 Apr 2001	 	10 Aug 2004	 	04 Apr 2021	 	NetRatings, Inc.	 	METHODS FOR ABSTRACTING DATA FROM VARIOUS DATA STRUCTURES AND MANAGING THE PRESENTATION OF THE DATA
											
	 TELE037CIPUS01
	 	Continuation-in-part	 	Non Provisional	 	09/392,012	 	6,788,926	 	Granted	 	08 Sep 1999	 	07 Sep 2004	 	17 Mar 2019	 	Telephia, Inc.	 	SYSTEM AND METHOD FOR GATHERING DATA FROM WIRELESS COMMUNICATION NETWORKS
											
	 00024US04
	 	Divisional	 	Non Provisional	 	10/444,409	 	6,807,230	 	Granted	 	23 May 2003	 	19 Oct 2004	 	15 Jun 2021	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
											
	 TELE201US02
	 	Secondary	 	Non Provisional	 	09/953,488	 	6,807,515	 	Granted	 	14 Sep 2001	 	19 Oct 2004	 	14 Sep 2021	 	MSpect, Inc.	 	WIRELESS NETWORK MONITORING
											
	 00039US01
	 	Priority	 	Non Provisional	 	09/616,116	 	6,879,652	 	Granted	 	14 Jul 2000	 	12 Apr 2005	 	14 Jul 2020	 	Nielsen Media Research, Inc.	 	DETECTION OF SIGNAL MODIFICATION IN AUDIO STREAMS WITH EMBEDDED CODE
											
	 CLA3US01
	 	Priority	 	Non Provisional	 	09/729,129	 	6,879,960	 	Granted	 	01 Dec 2000	 	12 Apr 2005	 	01 Dec 2020	 	Claritas, Inc.	 	METHOD AND SYSTEM FOR USING CUSTOMER PREFERENCES IN REAL TIME TO CUSTOMIZE A COMMERCIAL TRANSACTION
											
	 00108US01
	 	Priority	 	Non Provisional	 	10/442,411	 	6,901,606	 	Granted	 	20 May 2003	 	31 May 2005	 	20 May 2023	 	Nielsen Media Research, Inc.	 	METHOD AND APPARATUS FOR DETECTING TIME-COMPRESSED BROADCAST CONTENT
											
	 TELE038US02
	 	Secondary	 	Non Provisional	 	09/550,955	 	6,928,280	 	Granted	 	17 Apr 2000	 	09 Aug 2005	 	17 Apr 2020	 	Telephia, Inc.	 	METHOD AND SYSTEM FOR MEASURING DATA QUALITY OF SERVICE IN A WIRELESS NETWORK USING MULTIPLE REMOTE UNITS AND A BACK END PROCESSOR
											
	 NNR13US02
	 	Divisional	 	Non Provisional	 	10/654,541	 	6,959,306	 	Granted	 	02 Sep 2003	 	25 Oct 2005	 	15 Mar 2021	 	NetRatings, Inc.	 	METHODS FOR DYNAMICALLY ACCESSING, PROCESSING, AND
											
		 		 		 		 		 		 		 		 		 		 	PRESENTING DATA ACQUIRED FROM DISPARATE SOURCES
											
	 00036US02
	 	Secondary	 	Non Provisional	 	09/543,480	 	6,968,564	 	Granted	 	06 Apr 2000	 	22 Nov 2005	 		 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
											
	 00024CIPUS01
	 	Continuation-in-part	 	Non Provisional	 	09/428,425	 	7,006,555	 	Granted	 	27 Oct 1999	 	28 Feb 2006	 	27 Oct 2019	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
											
	 TELE037US03
	 	Continuation	 	Non Provisional	 	10/230,525	 	7,013,136	 	Granted	 	28 Aug 2002	 	14 Mar 2006	 	17 Mar 2019	 	Telephia, Inc.	 	SYSTEM AND METHOD FOR GATHERING DATA FROM WIRELESS COMMUNICATION NETWORKS
											
	 00317CIP2US01
	 	Continuation-in-part	 	Non Provisional	 	10/465,722	 	7,039,931	 	Granted	 	19 Jun 2003	 	02 May 2006	 	23 Oct 2022	 	Nielsen Media Research, Inc.	 	Multi-Market Broadcast Tracking, Management and Reporting Method and System
											
	 BUZZ2CIP3US01
	 	Continuation-in-part	 	Non Provisional	 	09/897,473	 	7,043,760	 	Granted	 	03 Jul 2001	 	09 May 2006	 	01 Mar 2021	 	Buzzmetrics, LTD.	 	SYSTEM AND METHOD FOR ESTABLISHING AND MANAGING RELATIONSHIPS BETWEEN PSEUDONYMOUS IDENTIFICATIONS AND MEMBERSHIPS IN ORGANIZATIONS

 

					
		 	Nielsen Proprietary Confidential	 	Page 2 of 21

 Nielsen US Patents Applications Pending 

 

																					
	 Nielsen Matter #
	  	 Application Type
	  	 Case Type
	  	 Application #
	  	 Patent #
	  	 Status
	  	 Filed Date
	  	 Grant Date
	  	 Expiry Date
	  	 Owners Pre-Restructuring
	  	 Invention Title

	00002US02	  	Secondary	  	Non Provisional	  	10/125,577	  	7,100,181	  	Granted	  	19 Apr 2002	  	29 Aug 2006	  	19 Apr 2022	  	Nielsen Media Research, Inc.	  	Television Proximity Sensor
											
	00003US01	  	Priority	  	Non Provisional	  	10/047,734	  	7,117,513	  	Granted	  	09 Nov 2001	  	03 Oct 2006	  	09 Nov 2021	  	Nielsen Media Research Inc.	  	Apparatus and Method for Detecting and Correcting a Corrupted Broadcast Time Code
											
	BUZZ2CIP1US01	  	Continuation-in-part	  	Non Provisional	  	09/879,220	  	7,185,065	  	Granted	  	13 Jun 2001	  	27 Feb 2007	  	01 Mar 2021	  	Buzzmetrics, LTD.	  	System and Method for Establishing and Evaluating Cross Community Identities in Electronic Forums
											
	BUZZ2US03	  	Divisional	  	Non Provisional	  	11/239,632	  	7,188,078	  	Granted	  	28 Sep 2005	  	06 Mar 2007	  	11 Oct 2020	  	Buzzmetrics, LTD.	  	SYSTEM AND METHOD FOR COLLECTION ANALYSIS OF ELECTRONIC DISCUSSION METHODS
											
	BUZZ2US04	  	Divisional	  	Non Provisional	  	11/239,695	  	7,188,079	  	Granted	  	28 Sep 2005	  	06 Mar 2007	  	11 Oct 2020	  	Buzzmetrics, LTD.	  	SYSTEM AND METHOD FOR COLLECTION ANALYSIS OF ELECTRONIC DISCUSSION METHODS
											
	BUZZ2US01	  	Priority	  	Non Provisional	  	09/686,516	  	7,197,470	  	Granted	  	11 Oct 2000	  	27 Mar 2007	  	11 Oct 2020	  	Buzzmetrics, LTD.	  	SYSTEM AND METHOD FOR COLLECTION ANALYSIS OF ELECTRONIC DISCUSSION METHODS
											
	00083US01	  	PCT	  	Non Provisional	  	10/538,483	  	7,203,338	  	Granted	  	08 Jun 2005	  	10 Apr 2007	  	11 Dec 2022	  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Count People Appearing in an Image
											
	00102US01	  	PCT	  	Non Provisional	  	10/483,825	  	7,248,777	  	Granted	  	17 Apr 2003	  	24 Jul 2007	  	17 Apr 2023	  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS TO DETECT CONTENT SKIPPING BY A CONSUMER OF A RECORDED PROGRAM
											
	TELE038CIPUS01	  	Continuation-in-part	  	Non Provisional	  	09/899,955	  	7,319,847	  	Granted	  	06 Jul 2001	  	15 Jan 2008	  	17 Apr 2020	  	Nielsen Mobile, Inc.	  	METHOD AND SYSTEM FOR MEASURING DATA QUALITY OF SERVICE IN A WIRELESS NETWORK USING MULTIPLE REMOTE UNITS AND A BACK END PROCESSOR
											
	00002US03	  	Continuation	  	Non Provisional	  	11/037,277	  	7,343,615	  	Granted	  	18 Jan 2005	  	11 Mar 2008	  	02 Mar 2023	  	Nielsen Media Research, Inc.	  	Television Proximity Sensor
											
	00224US02	  	Continuation	  	Non Provisional	  	11/375,648	  	7,353,171	  	Granted	  	14 Mar 2006	  	01 Apr 2008	  	30 Aug 2024	  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Operate a Metering Device with Voice Commands
											
	TELE201US03	  	Divisional	  	Non Provisional	  	10/966,850	  	7,359,835	  	Granted	  	15 Oct 2004	  	15 Apr 2008	  	04 Jun 2022	  	MSpect, Inc.	  	WIRELESS NETWORK MONITORING
											
	BUZZ2US07	  	Divisional	  	Non Provisional	  	11/239,696	  	7,363,243	  	Granted	  	28 Sep 2005	  	22 Apr 2008	  	11 Oct 2020	  	Buzzmetrics, LTD.	  	SYSTEM AND METHOD FOR COLLECTION ANALYSIS OF ELECTRONIC DISCUSSION METHODS
											
	NNR4US01	  	Secondary	  	Non Provisional	  	09/763,338	  	7,376,722	  	Granted	  	05 Sep 2003	  	20 May 2008	  	12 Oct 2027	  	Red Sheriff Limited	  	NETWORK RESOURCE MONITORING AND MEASUREMENT SYSTEM AND METHOD
											
	00029US03	  	Secondary	  	Non Provisional	  	09/490,495	  	7,386,473	  	Granted	  	25 Jan 2000	  	10 Jun 2008	  	03 Sep 2016	  	NMR + NetRatings	  	CONTENT DISPLAY MONITOR
											
	00319US02	  	Secondary	  	Non Provisional	  	10/659,514	  	7,395,062	  	Granted	  	10 Sep 2003	  	01 Jul 2008	  	10 Sep 2023	  	Nielsen Media Research, Inc.	  	REMOTE SENSING SYSTEM
											
	NNR2CIPUS02	  	Continuation	  	Non Provisional	  	10/653,696	  	7,406,516	  	Granted	  	02 Sep 2003	  	29 Jul 2008	  	21 Mar 2017	  	NetRatings, Inc.	  	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
											
	00095US01	  	Continuation	  	Non Provisional	  	11/278,917	  	7,421,628	  	Granted	  	06 Apr 2006	  	02 Sep 2008	  	02 Jul 2024	  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Extract Codes from a Plurality of Channels
											
	00026CIPUS01	  	Continuation-in-part	  	Non Provisional	  	09/955,691	  	7,421,723	  	Granted	  	19 Sep 2001	  	02 Sep 2008	  	07 Jan 2019	  	Nielsen Media Research, Inc.	  	Detection of Media Links in Broadcast Signals
											
	CLA1US02	  	Secondary	  	Non Provisional	  	09/872,457	  	7,428,526	  	Granted	  	01 Jun 2001	  	23 Sep 2008	  	30 Apr 2024	  	Claritas, Inc.	  	HOUSEHOLD LEVEL SEGMENTATION METHOD AND SYSTEM
											
	00039US02	  	Divisional	  	Non Provisional	  	10/794,194	  	7,451,092	  	Granted	  	05 Mar 2004	  	11 Nov 2008	  	25 Jul 2021	  	Nielsen Media Research, Inc.	  	DETECTION OF SIGNAL MODIFICATION IN AUDIO STREAMS WITH EMBEDDED CODE
											
	00211US03	  	Continuation	  	Non Provisional	  	11/298,040	  	7,460,684	  	Granted	  	09 Dec 2005	  	02 Dec 2008	  	14 Jun 2024	  	Nielsen Media Research, Inc.	  	Methods and Apparatus for Embedding Watermarks
											
	00038US01	  	Priority	  	Non Provisional	  	09/553,776	  	7,466,742	  	Granted	  	21 Apr 2000	  	16 Dec 2008	  	21 Apr 2020	  	Nielsen Media Research, Inc.	  	DETECTION OF ENTROPY IN CONNECTION WITH AUDIO SIGNALS
											
	00083US02	  	Continuation	  	Non Provisional	  	11/548,578	  	7,466,844	  	Granted	  	11 Oct 2006	  	16 Dec 2008	  	08 Jun 2025	  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Count People Appearing in an Image
											
	TELE037US04	  	Continuation	  	Non Provisional	  	11/362,378	  	7,505,765	  	Granted	  	24 Feb 2006	  	17 Mar 2009	  	24 Feb 2026	  	Telephia, Inc.	  	SYSTEM AND METHOD FOR GATHERING DATA FROM WIRELESS COMMUNICATION NETWORKS
											
	00292US01	  	Secondary	  	Non Provisional	  	11/692,480	  	7,516,111	  	Granted	  	28 Mar 2007	  	07 Apr 2009	  	28 Mar 2027	  	Nielsen Media Research, Inc.	  	DATA CLASSIFICATION METHODS AND APPARATUS FOR USE WITH DATA FUSION
											
	00334US02	  	Secondary	  	Non Provisional	  	12/088,809	  	7,523,124	  	Granted	  	31 Mar 2008	  	21 Apr 2009	  	31 Mar 2028	  	Nielsen Media Research, Inc.	  	Methods and Apparatus for Improving Data Warehouse Performance
											
	00041US01	  	Priority	  	Non Provisional	  	09/791,268	  	6,418,470B2	  	Granted	  	22 Feb 2001	  	09 Jul 2002	  	22 Feb 2021	  	Nielsen Media Research, Inc.	  	METERING OF INTERNET CONTENT USING A CONTROL
											
	00249US01	  	Priority	  	Non Provisional	  	09/329,487	  		  	Allowed	  	10 Jun 1999	  		  		  	A.C. Nielsen (US), Inc.	  	Method and System for Market Research Data Mining
											
	00033US02	  	Continuation	  	Non Provisional	  	11/143,808	  		  	Allowed	  	02 Jun 2005	  		  		  	Nielsen Media Research, Inc.	  	AUDIO SIGNATURE EXTRACTION AND CORRELATION
											
	BUZZ5US02	  	Secondary	  	Non Provisional	  	11/245,542	  		  	Allowed	  	30 Sep 2005	  		  		  	Buzzmetrics, LTD.	  	RETRIEVING TOPICAL SENTIMENTS FROM ONLINE DOCUMENT COLLECTIONS
											
	BUZZ2US06	  	Continuation	  	Non Provisional	  	11/710,742	  		  	Allowed	  	26 Feb 2007	  		  		  	Buzzmetrics, LTD.	  	SYSTEM AND METHOD FOR COLLECTION ANALYSIS OF ELECTRONIC DISCUSSION METHODS
											
	00016US03	  	Secondary	  	Non Provisional	  	08/763,750	  		  	Application	  	11 Dec 1996	  		  		  	Nielsen Media Research, Inc.	  	Interactive Service Device Metering Systems
											
	00020US04	  	Secondary	  	Non Provisional	  	09/076,517	  		  	Application	  	12 May 1998	  		  		  	Nielsen Media Research, Inc.	  	Audience Measurement System for Digital Television
											
	NNR5US01	  	Priority	  	Non Provisional	  	09/266,790	  		  	Application	  	12 Mar 1999	  		  		  	NetRatings, Inc.	  	METHOD AND APPARATUS FOR MEASURING USER ACCESS TO IMAGE DATA
											
	NNR11US03	  	Secondary	  	Non Provisional	  	09/695,216	  		  	Application	  	25 Oct 2000	  		  		  	NetRatings, Inc.	  	SYSTEM AND METHOD FOR ESTIMATING PREVALENCE OF DIGITAL CONTENT AND THE WORLD WIDE WEB
											
	00303US02	  	Continuation	  	Non Provisional	  	10/026,872	  		  	Application	  	21 Dec 2001	  		  		  	Nielsen Media Research, Inc.	  	A Cooperative System for Measuring Electronic Media
											
	TELE200US01	  	Priority	  	Provisional	  	60/369,326	  		  	Application	  	03 Apr 2002	  		  	03 Apr 2003	  	The Nielsen Company (U.S.), Inc.	  	METHOD AND APPARATUS FOR MEASURING COMMUNICATION MARKET STATISTICS
											
	NNR15US01	  	Priority	  	Non Provisional	  	10/202,338	  		  	Application	  	24 Jul 2002	  		  		  	netratings corp.	  	SYSTEM AND METHOD FOR MONITORING SECURE DATA ON A NETWORK
											
	00084US02	  	Re-issue	  	Non Provisional	  	10/211,997	  		  	Application	  	01 Aug 2002	  		  		  	VNU Marketing Information, Inc.	  	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING-ACTIVITY SURVEY
											
	00389US03	  	Re-Exam	  	Non Provisional	  	90/007,057	  		  	Application	  	01 Jun 2004	  		  		  	Nielsen Media Research, Inc.	  	AUDIENCE RATING SYSTEM FOR DIGITAL TELEVISION AND RADIO

  

					
		 	Nielsen Proprietary Confidential	 	Page 3 of 21

 Nielsen US Patents Applications Pending 

 

																					
	 Nielsen Matter #
	  	 Application Type
	  	 Case Type
	  	 Application #
	  	 Patent #
	  	 Status
	  	 Filed Date
	  	 Grant Date
	  	 Expiry Date
	  	 Owners Pre-Restructuring
	  	 Invention Title

	00221US01	  	Continuation	  	Non Provisional	  	10/576,800	  		  	Application	  	21 Apr 2006	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus for Fusing Databases
											
	TELE001US01	  	Priority	  	Non Provisional	  	11/445,069	  		  	Application	  	31 May 2006	  		  		  	Telephia	  	A METHOD AND SYSTEM FOR MEASURING MARKET-SHARE FOR AN ENTIRE TELECOMMUNICATION MARKET
											
	TELE002US01	  	Priority	  	Non Provisional	  	11/486,498	  		  	Application	  	14 Jul 2006	  		  		  	The Nielsen Company (U.S.), Inc.	  	A METHOD AND SYSTEM FOR MEASURING MARKET INFORMATION FOR WIRELESS TELECOMMUNICATION DEVICES
											
	TELE003US01	  	Priority	  	Non Provisional	  	11/527,219	  		  	Application	  	25 Sep 2006	  		  		  	Telephia, Inc.	  	METHOD AND SYSTEM FOR ANALYZING WIRELESS MARKETS
											
	00289US03	  	PCT	  	Non Provisional	  	11/571,483	  		  	Application	  	29 Dec 2006	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS FOR MIXING COMPRESSED DIGITAL BIT STREAMS
											
	BUZZ2CIP2US01	  	Continuation	  	Non Provisional	  	11/651,661	  		  	Application	  	10 Jan 2007	  		  		  	Buzzmetrics, LTD.	  	System and Method for Establishing and Evaluating Cross Community Identities in Electronic Forums
											
	TELE027US01	  	Priority	  	Non Provisional	  	11/655,554	  		  	Application	  	19 Jan 2007	  		  		  	Telephia	  	METHOD AND SYSTEM FOR COLLECTING AND PRESENTING MARKET DATA
											
	TELE012US02	  	Secondary	  	Non Provisional	  	11/732,758	  		  	Application	  	03 Apr 2007	  		  		  	Telephia	  	METRICS FOR MOBILE DEVICE MARKET
											
	TELE015US02	  	Secondary	  	Non Provisional	  	11/732,613	  		  	Application	  	03 Apr 2007	  		  		  	Telephia	  	METHOD AND SYSTEM FOR PROVIDING MARKET ANALYSIS FOR WIRELESS DATA MARKETS
											
	TELE025US01	  	Priority	  	Non Provisional	  	11/784,883	  		  	Application	  	09 Apr 2007	  		  		  	Telephia	  	NEW CALL RESULTS FAILURE CLASSIFICATIONS
											
	TELE023US02	  	Secondary	  	Non Provisional	  	11/805,497	  		  	Application	  	22 May 2007	  		  		  	Telephia	  	METHOD AND SYSTEM FOR GENERATING INFORMATION ABOUT PORTABLE DEVICE ADVERTISING
											
	TELE026US01	  	Priority	  	Non Provisional	  	11/809,318	  		  	Application	  	30 May 2007	  		  		  	Telephia	  	A METHOD AND SYSTEM FOR MEASURING CROSS TECHNOLOGY WIRELESS COVERAGE
											
	TELE018US02	  	Secondary	  	Non Provisional	  	11/809,464	  		  	Application	  	31 May 2007	  		  		  	Telephia	  	A METHOD AND SYSTEM FOR COLLECTING WIRELESS INFORMATION TRANSPARENTLY AND NON-INTRUSIVELY
											
	00306US02	  	Secondary	  	Non Provisional	  	11/761,033	  		  	Application	  	11 Jun 2007	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS TO METER CONTENT EXPOSURE USING CLOSED CAPTION INFORMATION
											
	TELE022US01	  	Secondary	  	Non Provisional	  	11/824,276	  		  	Application	  	28 Jun 2007	  		  		  	Telephia	  	METHOD AND SYSTEM FOR COLLECTING INFORMATION ABOUT PORTABLE DEVICE USAGE
											
	TELE031US01	  	Priority	  	Non Provisional	  	11/825,933	  		  	Application	  	09 Jul 2007	  		  		  	Telephia, Inc.	  	EXTENSIBLE METHOD FOR COLLECTING AUDIENCE MEASUREMENT DATA
											
	00360US02	  	Secondary	  	Non Provisional	  	11/864,161	  		  	Application	  	28 Sep 2007	  		  		  	Nielsen Media Research, Inc.	  	Connector Retainers and Methods of Securing a Connector in a Receptacle
											
	00338US02	  	Secondary	  	Non Provisional	  	11/870,275	  		  	Application	  	10 Oct 2007	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus for Embedding Codes in Compressed Audio Data Streams
											
	00330US02	  	Continuation	  	Non Provisional	  	11/877,413	  		  	Application	  	23 Oct 2007	  		  		  	Nielsen Media Research, Inc.	  	Methods and Systems to Meter Media Content Presented on a Wireless Communication Device
											
	00325US02	  	Continuation	  	Non Provisional	  	11/923,141	  		  	Application	  	24 Oct 2007	  		  		  	The Nielsen Company	  	Method and Apparatus for Identifying Usage of a Television
											
	00341US02	  	Secondary	  	Non Provisional	  	11/933,920	  		  	Application	  	01 Nov 2007	  		  		  	Nielsen Media Research, Inc.	  	CONNECTOR RETAINERS AND METHODS OF SECURING A CONNECTOR IN A RECEPTACLE
											
	00262US01	  	PCT	  	Non Provisional	  	11/916,428	  		  	Application	  	03 Dec 2007	  		  		  	The Nielsen Company (U.S.), Inc.	  	METHODS AND APPARATUS TO DETECT A TIME-SHIFT EVENT ASSOCIATED WITH THE PRESENTATION OF MEDIA CONTENT
											
	00284US01	  	PCT	  	Non Provisional	  	11/916,511	  		  	Application	  	04 Dec 2007	  		  		  	Nielsen Media Research, Inc.	  	A Method for Safe Controlled Lighting for Image Processing
											
	00243US01	  	Continuation	  	Non Provisional	  	11/951,864	  		  	Application	  	06 Dec 2007	  		  		  	The Nielsen Company	  	Methods and Apparatus for Collecting Media Consumption Data Based on Usage Information
											
	00321US02	  	Continuation	  	Non Provisional	  	11/957,082	  		  	Application	  	14 Dec 2007	  		  		  	Nielsen Media Research, Inc.	  	Methods, Systems, and Apparatus for Multi-Purpose Metering
											
	00342US02	  	Secondary	  	Non Provisional	  	11/966,414	  		  	Application	  	28 Dec 2007	  		  		  	Nielsen Company	  	SYSTEMS AND METHODS TO PRE-SCALE MEDIA CONTENT TO FACILITATE AUDIENCE MEASUREMENT
											
	In-Store CUS01	  	Priority	  	Non Provisional	  	12/019,280	  		  	Application	  	24 Jan 2008	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS TO SURVEY A RETAIL ENVIRONMENT
											
	00344US02	  	Secondary	  	Non Provisional	  	12/023,844	  		  	Application	  	31 Jan 2008	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS TO METER VIDEO GAME PLAY
											
	00336US02	  	Secondary	  	Non Provisional	  	12/030,722	  		  	Application	  	13 Feb 2008	  		  		  	The Nielsen Company (U.S.), Inc.	  	METHODS AND APPARATUS TO REACH THROUGH TO BUSINESS LOGIC SERVICES
											
	00368US02	  	Secondary	  	Non Provisional	  	12/032,519	  		  	Application	  	15 Feb 2008	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS TO MONITOR CONTENT DISTRIBUTED BY THE INTERNET
											
	00357US03	  	Continuation	  	Non Provisional	  	12/034,489	  		  	Application	  	20 Feb 2008	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS TO IDENTIFY AUDIO STREAM
											
	00012US03	  	Continuation	  	Non Provisional	  	12/035,853	  		  	Application	  	22 Feb 2008	  		  		  	Nielsen Media Research, Inc.	  	Coded/Non-Coded Program Audience Measurement System
											
	00305US02	  	Secondary	  	Non Provisional	  	12/064,565	  		  	Application	  	22 Feb 2008	  		  		  	Nielsen Media Research, Inc.	  	Method and Apparatus to Meter Printed Media
											
	00378US02	  	Secondary	  	Non Provisional	  	12/035,974	  		  	Application	  	25 Feb 2008	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS TO COLLECT MEDIA MONITORING INFORMATION
											
	00379US02	  	Secondary	  	Non Provisional	  	12/048,131	  		  	Application	  	13 Mar 2008	  		  		  	The Nielsen Company (U.S.), Inc.	  	METHODS AND APPARATUS TO CREATE A MEDIA MEASUREMENT REFERENCE DATABASE FROM A PLURALITY OF DISTRIBUTED SOURCES
											
	IntroscapeUS02	  	Secondary	  	Non Provisional	  	12/048,782	  		  	Application	  	14 Mar 2008	  		  		  	The Nielsen Company (U.S.), Inc.	  	METHODS AND APPARATUS TO IMPROVE MARKET LAUNCH PERFORMANCE
											
	00352US03	  	Secondary	  	Non Provisional	  	12/049,030	  		  	Application	  	14 Mar 2008	  		  		  	The Nielsen Company (US), LLC	  	METHODS AND APPARATUS TO FACILITATE SALES ESTIMATES
											
	00362US05	  	Secondary	  	Non Provisional	  	12/052,849	  		  	Application	  	21 Mar 2008	  		  		  	Nielsen Media Research, Inc.	  	DIGITAL RIGHTS MANAGEMENT AND AUDIENCE MEASUREMENT SYSTEMS AND METHODS

  

					
		 	Nielsen Proprietary Confidential	 	Page 4 of 21

 Nielsen US Patents Applications Pending 

 

																					
	 Nielsen Matter #
	 	 Application Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners Pre-Restructuring
	 	 Invention Title

	00367US01	 	Priority	 	Non Provisional	 	12/055,887	 		 	Application	 	26 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	HIGH PERFORMANCE AUDIENCE ESTIMATION
											
	00311US02	 	PCT	 	Non Provisional	 	12/088,747	 		 	Application	 	31 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Monitor Media Content on a Consumer Network
											
	00310US02	 	PCT	 	Non Provisional	 	12/088,798	 		 	Application	 	31 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	Systems and Methods to Wirelessly Meter Audio/Visual Devices
											
	00313US02	 	Secondary	 	Non Provisional	 	12/088,802	 		 	Application	 	31 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Cooperator Installed Meters
											
	00395US01	 	Priority	 	Non Provisional	 	12/100,264	 		 	Application	 	09 Apr 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO PLAY AND CONTROL PLAYING OF MEDIA CONTENT IN A WEB PAGE
											
	00394US01	 	Priority	 	Non Provisional	 	12/101,033	 		 	Application	 	10 Apr 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	Methods and Apparatus for Auditing Signage
											
	00371US02	 	Secondary	 	Non Provisional	 	12/100,953	 		 	Application	 	10 Apr 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	Methods and Apparatus to Model Set-Top Box Data
											
	00387US01	 	Priority	 	Non Provisional	 	12/101,738	 		 	Application	 	11 Apr 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO GENERATE AND USE CONTENT-AWARE WATERMARKS
											
	00320US03	 	Continuation	 	Non Provisional	 	12/106,040	 		 	Application	 	18 Apr 2008	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus for Metering a Portable Media Player
											
	Place-Based1US01	 	Priority	 	Non Provisional	 	12/148,769	 		 	Application	 	22 Apr 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO MONITOR AUDIENCE EXPOSURE TO MEDIA USING DURATION-BASED DATA
											
	In-Store BUS02	 	Secondary	 	Non Provisional	 	12/110,095	 		 	Application	 	25 Apr 2008	 		 		 	Nielsen Media Research, Inc.	 	SYSTEMS AND APPARATUS TO DETERMINE SHOPPER TRAFFIC IN RETAIL ENVIRONMENTS
											
	In-Store AUS04	 	Secondary	 	Non Provisional	 	12/110,164	 		 	Application	 	25 Apr 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND SYSTEMS TO MONITOR CONSUMER TRAFFIC RELATED TO A RETAIL ENVIRONMENT
											
	In-Store AUS03	 	Secondary	 	Non Provisional	 	12/110,146	 		 	Application	 	25 Apr 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND SYSTEMS TO MONITOR CONSUMER TRAFFIC RELATED TO A RETAIL ENVIRONMENT
											
	00351US02	 	Secondary	 	Non Provisional	 	12/110,951	 		 	Application	 	28 Apr 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR GENERATING SIGNATURES
											
	NTrends-1US01	 	Priority	 	Provisional	 	61/049,583	 		 	Application	 	01 May 2008	 		 	01 May 2009	 	The Nielsen Company (U.S.), Inc.	 	METHODS AND SYSTEMS TO FACILITATE ETHNOGRAPHIC MEASUREMENTS
											
	00294US08	 	Continuation	 	Non Provisional	 	12/117,181	 		 	Application	 	08 May 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	NPod Data Post-Processing Technology
											
	IMS-1US01	 	Priority	 	Non Provisional	 	12/119,245	 		 	Application	 	12 May 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO PROVIDE A CHOICE SELECTION WITH DATA PRESENTATION
											
	00403US01	 	Priority	 	Non Provisional	 	12/121,534	 		 	Application	 	15 May 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	SYSTEM AND METHODS FOR METERING AND ANALYZING ENERGY CONSUMPTION OF EVENTS WITHIN A PORTABLE DEVICE
											
	00358US02	 	Secondary	 	Non Provisional	 	12/138,604	 		 	Application	 	13 Jun 2008	 		 		 	The Nielsen Company (US), LLC	 	METHODS AND APPARATUS TO WEIGHT INCOMPLETE RESPONDENT DATA
											
	TELE030US01	 	Priority	 	Non Provisional	 	12/140,896	 		 	Application	 	17 Jun 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	Methods and Apparatus to Analyze Communication System Transceivers
											
	CONS-1US01	 	Priority	 	Non Provisional	 	12/142,037	 		 	Application	 	19 Jun 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO RESPOND TO CALLS
											
	00106US02	 	Continuation	 	Non Provisional	 	12/144,915	 		 	Application	 	24 Jun 2008	 		 		 	Nielsen Media Research, Inc.	 	Apparatus and Methods for Tracking and Analyzing Digital Recording Device Event Sequences
											
	00386US02	 	Secondary	 	Non Provisional	 	12/164,967	 		 	Application	 	30 Jun 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO COLLECT MEDIA EXPOSURE INFORMATION
											
	00384US02	 	Secondary	 	Non Provisional	 	12/164,842	 		 	Application	 	30 Jun 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO DETERMINE BOARD EXPOSURE LEVELS
											
	In-Store EUS01	 	Priority	 	Non Provisional	 	12/164,819	 		 	Application	 	30 Jun 2008	 		 		 	The Nielsen Company (US), LLC	 	METHODS AND APPARATUS TO MONITOR SHOPPERS IN A RETAIL ENVIRONMENT
											
	00323US02	 	Continuation	 	Non Provisional	 	12/166,955	 		 	Application	 	02 Jul 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Using Radar to Monitor Audiences in Media Environments
											
	00316US03	 	PCT	 	Non Provisional	 	12/160,183	 		 	Application	 	07 Jul 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Recruit Call Center Personnel
											
	00390US01	 	Priority	 	Provisional	 	61/081,846	 		 	Application	 	18 Jul 2008	 		 	18 Jul 2009	 	The Nielsen Company (U.S.), Inc.	 	SYSTEM AND METHODS TO MONTOR AND ANALYZE EVENTS ON WIRELESS DEVICES TO PREDICT WIRELESS NETWORK RESOURCE USAGE
											
	00422US01	 	Priority	 	Provisional	 	61/081,964	 		 	Application	 	18 Jul 2008	 		 	18 Jul 2009	 	The Nielsen Company (US), LLC	 	METHODS AND APPARATUS FOR AUDIO SIGNATURE MATCHING AND WATERMARK DETECTION FOR MEDIA CONTENT SUBJECTED TO TIME SCALING
											
	00026CIPUS02	 	Continuation	 	Non Provisional	 	12/181,910	 		 	Application	 	29 Jul 2008	 		 		 	Nielsen Media Research, Inc.	 	Detection of Media Links in Broadcast Signals
											
	00353US02	 	Secondary	 	Non Provisional	 	12/181,911	 		 	Application	 	29 Jul 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS FOR AUDIENCE MEASUREMENT USING GLOBAL SIGNATURE REPRESENTATION AND MATCHING
											
	00396US02	 	Secondary	 	Non Provisional	 	12/181,841	 		 	Application	 	29 Jul 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS FOR NONINTRUSIVE MONITORING OF WEB BROWSER USAGE
											
	00391US01	 	Priority	 	Provisional	 	61/087,539	 		 	Application	 	08 Aug 2008	 		 	08 Aug 2009	 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO COUNT PERSONS IN A MONITORED ENVIRONMENT
											
	Bases-1US01	 	Priority	 	Non Provisional	 	12/199,336	 		 	Application	 	27 Aug 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO CALIBRATE A CHOICE FORECASTING SYSTEM FOR USE IN MARKET SHARE FORECASTING
											
	CLA1US03	 	Continuation	 	Non Provisional	 	12/202,805	 		 	Application	 	02 Sep 2008	 		 		 	Claritas, Inc.	 	HOUSEHOLD LEVEL SEGMENTATION METHOD AND SYSTEM
											
	00359US02	 	Secondary	 	Non Provisional	 	12/204,297	 		 	Application	 	04 Sep 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	Methods and Apparatus to Monitor In-Home Advertisement Exposure
											
	CONS-6US01	 	Priority	 	Provisional	 	61/094,777	 		 	Application	 	05 Sep 2008	 		 	05 Sep 2009	 	The Nielsen Company	 	Methods and Apparatus to Create Modeling Groups for Use in Trade Promotion Response Models

  

					
		 	Nielsen Proprietary Confidential	 	Page 5 of 21

					
		  	Nielsen US Patents Applications Pending	  	

  

																					
	 Nielsen Matter #
	 	 Application Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners Pre-Restructuring
	 	 Invention Title

	CONS-8US01	 	Priority	 	Provisional	 	61/094,691	 		 	Application	 	05 Sep 2008	 		 	05 Sep 2009	 	The Nielsen Company	 	Statistical Estimation of Trade Promotion Pantry Loading Using Point Of Sale Data
											
	00329US01	 	Priority	 	Non Provisional	 	12/234,458	 		 	Application	 	19 Sep 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Detect Carrying of a Portable Audience Measurement Device
											
	00348US02	 	Secondary	 	Non Provisional	 	12/239,412	 		 	Application	 	26 Sep 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Measure Brand Exposure in Media Streams
											
	In-Store FUS01	 	Priority	 	Non Provisional	 	12/239,245	 		 	Application	 	26 Sep 2008	 		 		 	Nielsen Media Research, Inc.	 	Protective Guards for Mounting an Identification Tag on a Shopping Carrier
											
	00366US01	 	Priority	 	Non Provisional	 	12/239,425	 		 	Application	 	26 Sep 2008	 		 		 	The Nielsen Company	 	METHODS AND APPARATUS TO SPECIFY REGIONS OF INTEREST IN VIDEO FRAMES
											
	00406US01	 	Priority	 	Non Provisional	 	12/240,683	 		 	Application	 	29 Sep 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods And Apparatus For Determining The Operating State of Audio-Video Devices
											
	00412US01	 	Priority	 	Non Provisional	 	12/240,756	 		 	Application	 	29 Sep 2008	 		 		 	The Nielsen Company	 	Methods and Apparatus to Visually Detect and Identify Web Page Components
											
	00028US03	 	Continuation	 	Non Provisional	 	12/242,395	 		 	Application	 	30 Sep 2008	 		 		 	Nielsen Media Research, Inc.	 	USE OF BROWSER HISTORY FILE TO DETERMINE WEBSITE REACH
											
	00380US02	 	Secondary	 	Non Provisional	 	12/242,192	 		 	Application	 	30 Sep 2008	 		 		 	Nielsen Media Research, Inc.	 	Systems and Methods to Associate Related Market Broadcast Detections into National Detections
											
	00409US01	 	Priority	 	Non Provisional	 	12/242,337	 		 	Application	 	30 Sep 2008	 		 		 	The Nielsen Company	 	Methods and Apparatus for determining whether a Media Presentation Device is in an On State or an Off State
											
	TELE035US01	 	Priority	 	Non Provisional	 	12/243,633	 		 	Application	 	01 Oct 2008	 		 		 	Telephia	 	Method and System for Measuring Market Share for Voice Over Internet Protocol Carriers
											
	TELE036US01	 	Priority	 	Non Provisional	 	12/243,699	 		 	Application	 	01 Oct 2008	 		 		 	Telephia	 	Methods and Apparatus to Monitor Subscriber Activity
											
	00372US03	 	Secondary	 	Non Provisional	 	12/249,619	 		 	Application	 	10 Oct 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO PERFORM AUDIO WATERMARKING AND WATERMARK DETECTION AND EXTRACTION
											
	00429US01	 	Priority	 	Provisional	 	61/108,380	 		 	Application	 	24 Oct 2008	 		 	24 Oct 2009	 	Nielsen Media Research, Inc.	 	Stacking Method for Enhanced Watermark Detection
											
	00413US01	 	Priority	 	Non Provisional	 	12/260,775	 		 	Application	 	29 Oct 2008	 		 		 	The Nielsen Company (US), LLC	 	IR Distance Detector to Measure Compliance
											
	00411US01	 	Priority	 	Non Provisional	 	12/261,899	 		 	Application	 	30 Oct 2008	 		 		 	The Nielsen Company	 	AUDIO SIGNATURE MATCHING BY CORRELATION OF AUDIO CURVE FEATURES
											
	00404US01	 	Priority	 	Non Provisional	 	12/263,150	 		 	Application	 	31 Oct 2008	 		 		 	The Nielsen Company	 	Naive Bayes system to determine operating state of a media device
											
	00385US02	 	Secondary	 	Non Provisional	 	12/263,079	 		 	Application	 	31 Oct 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	Methods and Apparatus to Perform Consumer Surveys
											
	00423US01	 	Priority	 	Provisional	 	61/110,274	 		 	Application	 	31 Oct 2008	 		 	31 Oct 2009	 	The Nielsen Company (US), LLC	 	Set Top Box Based Metering
											
	00373US02	 	Secondary	 	Non Provisional	 	12/266,380	 		 	Application	 	06 Nov 2008	 		 		 	The Nielsen Company	 	METHODS AND APPARATUS FOR GENERATING SIGNATURES
											
	00211US04	 	Continuation	 	Non Provisional	 	12/269,733	 		 	Application	 	12 Nov 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Embedding Watermarks
											
	CONS-3US01	 	Priority	 	Provisional	 	61/118,163	 		 	Application	 	26 Nov 2008	 		 	26 Nov 2009	 	The Nielsen Company	 	Healthcare Segmentation
											
	00418US01	 	Priority	 	Provisional	 	61/118,268	 		 	Application	 	26 Nov 2008	 		 	26 Nov 2009	 	The Nielsen Company (US), LLC	 	Audio Encoding/Decoding for Use in Shopper Location and Tracking and Advertisement Presentation
											
	CONS-9US01	 	Priority	 	Provisional	 	61/122,208	 		 	Application	 	12 Dec 2008	 		 	12 Dec 2009	 	The Nielsen Company (U.S.), Inc.	 	Reports Specification Automation
											
	00421US01	 	Priority	 	Non Provisional	 	12/336,338	 		 	Application	 	16 Dec 2008	 		 		 	The Nielsen Company (US), LLC	 	Geo IP lookup in combination with demographic information to link media devices with the demographic composition of a geographic area
											
	00370US02	 	Secondary	 	Non Provisional	 	12/341,854	 		 	Application	 	22 Dec 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	Systems and Methods for Consumer Price Index Determination Using Panel-Based Market Research Data
											
	00405US01	 	Priority	 	Non Provisional	 	12/346,416	 		 	Application	 	30 Dec 2008	 		 		 	The Nielsen Company (US), LLC	 	On-Off shipping status of portable device
											
	00416US01	 	Priority	 	Non Provisional	 	12/346,423	 		 	Application	 	30 Dec 2008	 		 		 	The Nielsen Company (US), LLC	 	METHODS AND APPARATUS TO ENFORCE A POWER OFF STATE OF AN AUDIENCE MEASUREMENT DEVICE DURING SHIPPING
											
	00417US01	 	Priority	 	Non Provisional	 	12/346,430	 		 	Application	 	30 Dec 2008	 		 		 	The Nielsen Company (US), LLC	 	Auto On/Off Via Audio Spectrum Shift Detection
											
	00388US02	 	Secondary	 	Non Provisional	 	12/350,223	 		 	Application	 	07 Jan 2009	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO MONITOR, VERIFY, AND RATE THE PERFORMANCES OF AIRINGS OF COMMERCIALS
											
	CONS-3US02	 	Secondary	 	Non Provisional	 	12/357,486	 		 	Application	 	22 Jan 2009	 		 		 	The Nielsen Company	 	Healthcare Segmentation
											
	00392US01	 	Priority	 	Provisional	 	61/147,363	 		 	Application	 	26 Jan 2009	 		 	26 Jan 2010	 	The Nielsen Company (US), LLC	 	Watermarks that allow video to be searchable.
											
	00365US02	 	Secondary	 	Non Provisional	 	12/361,991	 		 	Application	 	29 Jan 2009	 		 		 	The Nielsen Company	 	METHODS AND APPARATUS FOR PERFORMING VARIABLE BLOCK LENGTH WATERMARKING OF MEDIA
											
	TELE049US01	 	Priority	 	Provisional	 	61/148,251	 		 	Application	 	29 Jan 2009	 		 		 	The Nielsen Company (US), LLC	 	Broadband Market Share Metrics
											
	TELE045US01	 	Priority	 	Non Provisional	 	61/148,263	 		 	Application	 	29 Jan 2009	 		 		 	Unknown	 	Broadband Market Share Metrics
											
	00383US02	 	Secondary	 	Non Provisional	 	12/363,040	 		 	Application	 	30 Jan 2009	 		 		 	The Nielsen Company (US), LLC	 	METHODS AND APPARATUS TO GENERATE SMART TEXT
											
	00438US01	 	Priority	 	Non Provisional	 	12/368,028	 		 	Application	 	09 Feb 2009	 		 		 	The Nielsen Company (US), LLC	 	METHOD FOR MODELING CONSUMER AWARENESS FOR PRODUCTS WITH CHANGING ATTRIBUTES IN A CONSUMER PURCHASE MODEL
											
	00249US02	 	Continuation	 	Non Provisional	 	12/371,723	 		 	Application	 	16 Feb 2009	 		 		 	A.C. Nielsen (US), Inc.	 	Method and System for Market Research Data Mining
											
	00292US02	 	Continuation	 	Non Provisional	 	12/389,162	 		 	Application	 	19 Feb 2009	 		 		 	Nielsen Media Research, Inc.	 	DATA CLASSIFICATION METHODS AND APPARATUS FOR USE WITH DATA FUSION
											
	BUZZ5US03	 	Continuation	 	Non Provisional	 	12/395,239	 		 	Application	 	27 Feb 2009	 		 		 	Buzzmetrics, LTD.	 	RETRIEVING TOPICAL SENTIMENTS FROM ONLINE DOCUMENT COLLECTIONS

  

					
		 	Nielsen Proprietary Confidential	 	Page 6 of 21

					
		  	Nielsen US Patents Applications Pending	  	

  

																					
	 Nielsen Matter #
	 	 Application Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners Pre-Restructuring
	 	 Invention Title

	00334US03	 	Continuation	 	Non Provisional	 	12/400,962	 		 	Application	 	10 Mar 2009	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving Data Warehouse Performance
											
	NNR2US10	 	Continuation	 	Non Provisional	 	12/406,924	 		 	Application	 	18 Mar 2009	 		 		 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
											
	TELE048US01	 	Priority	 	Non Provisional	 	12/406,538	 		 	Application	 	18 Mar 2009	 		 		 	The Nielsen Company (US), LLC	 	Method to Identify and Separate active subscriber base from the dormant subscriber base in the wireless networks to arrive at accurate subscriber market share.
											
	00096US01	 	Priority	 	Non Provisional	 	12/413,360	 		 	Application	 	27 Mar 2009	 		 		 	The Nielsen Company (US), LLC	 	AUTOMATIC DETECTION OF TELEVISION POST-PRODUCTION VIDEO AUGMENTATION (TICKER TAPE)
											
	00381US02	 	Secondary	 	Non Provisional	 	12/414,289	 		 	Application	 	30 Mar 2009	 		 		 	The Nielsen Company	 	SYSTEMS AND METHODS TO GENERATE AN ENERGY CONSUMPTION INDEX
											
	CONS-6US02	 	Secondary	 	Non Provisional	 	12/414,812	 		 	Application	 	31 Mar 2009	 		 		 	The Nielsen Company	 	Methods and Apparatus to Create Modeling Groups for Use in Trade Promotion Response Models
											
	In-Store HUS01	 	Priority	 	Non Provisional	 	12/415,506	 		 	Application	 	31 Mar 2009	 		 		 	The Nielsen Company (US), LLC	 	Fusion of Counting and Travel Path for Store Tracking
											
	TELE033US01	 	Priority	 	Non Provisional	 	12/418,266	 		 	Application	 	03 Apr 2009	 		 		 	Telephia	 	SYSTEM AND METHOD FOR AUDIENCE METERING USING PATTERN RECOGNITION
											
	00432US01	 	Priority	 	Non Provisional	 	12/430,717	 		 	Application	 	27 Apr 2009	 		 		 	The Nielsen Company (US), LLC	 	Face Gender Classification by Random Processing With Support Vector Machine
											
	NTrends-1US02	 	Secondary	 	Non Provisional	 	12/434,294	 		 	Application	 	01 May 2009	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND SYSTEMS TO FACILITATE ETHNOGRAPHIC MEASUREMENTS
											
	00454US01	 	Priority	 	Provisional	 	61/174,708	 		 	Application	 	01 May 2009	 		 	01 May 2010	 	The Nielsen Company (US), LLC	 	Audio Encoding and Decoding
											
	00450US01	 	Priority	 	Provisional	 	61/174,787	 		 	Application	 	01 May 2009	 		 		 	The Nielsen Company (US), LLC	 	Mobile Trigger Invention
											
	CONS-4US01	 	Priority	 	Non Provisional	 	12/435,874	 		 	Application	 	05 May 2009	 		 		 	The Nielsen Company (US), LLC	 	Improved method and system for baselining
											
	00454US02	 	Secondary	 	Non Provisional	 	12/464,811	 		 	Application	 	12 May 2009	 		 		 	The Nielsen Company (US), LLC	 	Audio Encoding and Decoding
											
	00430US01	 	Priority	 	Non Provisional	 	12/474,906	 		 	Application	 	29 May 2009	 		 		 	The Nielsen Company (US), LLC	 	Determining viewer interaction in enhanced or interactive TV applications
											
	00431US01	 	Priority	 	Non Provisional	 	12/475,757	 		 	Application	 	01 Jun 2009	 		 		 	The Nielsen Company (US), LLC	 	Planar Microstrip Folded Dipole with Matching Network for use with Wireless RF Transceivers
											
	00407US02	 	Divisional	 	Non Provisional	 	09/814,622	 		 	Published	 	22 Mar 2001	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHOD AND APPARATUS FOR ANALYZING DATA AND ADVERTISING OPTIMIZATION
											
	00042US01	 	Priority	 	Non Provisional	 	09/883,546	 		 	Published	 	18 Jun 2001	 		 		 	Nielsen Media Research, Inc.	 	PROMPTING OF AUDIENCE MEMBER IDENTIFICATION
											
	00020US02	 	Divisional	 	Non Provisional	 	09/909,224	 		 	Published	 	19 Jul 2001	 		 		 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
											
	IAG-1US02	 	Secondary	 	Non Provisional	 	09/917,792	 		 	Published	 	31 Jul 2001	 		 		 	Nielsen IAG	 	Computerized System and Method for Increasing the Effectiveness of Advertising
											
	TELE046US02	 	Secondary	 	Non Provisional	 	10/237,478	 		 	Published	 	06 Sep 2002	 		 		 	Telephia, Inc.	 	METHOD AND SYSTEM FOR COLLECTING AND ANALYZING MARKET DATA IN A MOBILE COMMUNICATIONS SYSTEM
											
	NNR10US01	 	PCT	 	Non Provisional	 	10/148,370	 		 	Published	 	10 Oct 2002	 		 		 	NetRatings, Inc.	 	METHOD FOR MEASURING AND ANALYZING AUDIENCE ON COMMUNICATION NETWORKS
											
	00317US02	 	Continuation-in-part	 	Non Provisional	 	10/274,018	 		 	Published	 	18 Oct 2002	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus for the Analysis of Broadcast Data renamed - Multi-Market Broadcast Tracking Management and Reporting Method and System
											
	00303US03	 	Continuation	 	Non Provisional	 	10/283,953	 		 	Published	 	30 Oct 2002	 		 		 	Nielsen Media Research, Inc.	 	A Cooperative System for Measuring Electronic Media
											
	00016US02	 	Divisional	 	Non Provisional	 	10/284,409	 		 	Published	 	31 Oct 2002	 		 		 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
											
	00015US03	 	Continuation	 	Non Provisional	 	10/693,549	 		 	Published	 	24 Oct 2003	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
											
	BUZZ4US01	 	Priority	 	Non Provisional	 	10/801,758	 		 	Published	 	16 Mar 2004	 		 		 	Buzzmetrics, LTD.	 	METHOD FOR DEVELOPING A CLASSIFIER FOR CLASSIFYING COMMUNICATIONS
											
	00001US02	 	PCT	 	Non Provisional	 	10/492,471	 		 	Published	 	12 Apr 2004	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus for Identifying a Digital Audio Signal
											
	CLA2US01	 	Priority	 	Non Provisional	 	10/829,405	 		 	Published	 	21 Apr 2004	 		 		 	Claritas, Inc.	 	METHOD AND APPARATUS FOR POPULATION SEGMENTATION
											
	NNR2US08	 	Continuation	 	Non Provisional	 	10/864,071	 		 	Published	 	08 Jun 2004	 		 		 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
											
	00091US01	 	Continuation	 	Non Provisional	 	10/867,190	 		 	Published	 	14 Jun 2004	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO ADAPTIVELY GATHER AUDIENCE INFORMATION DATA
											
	00092US02	 	Continuation	 	Non Provisional	 	10/970,585	 		 	Published	 	21 Oct 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
											
	NNR6US01	 	PCT	 	Non Provisional	 	10/477,979	 		 	Published	 	01 Nov 2004	 		 		 	Unknown	 	METHOD OF OPTIMISING CONTENT PRESENTED TO A USER WITHIN A COMMUNICATIONS NETWORK
											
	CLA2CIPUS01	 	Continuation-in-part	 	Non Provisional	 	11/119,235	 		 	Published	 	29 Apr 2005	 		 		 	Claritas, Inc.	 	METHOD AND APPARATUS FOR POPULATION SEGMENTATION
											
	00106US01	 	Continuation	 	Non Provisional	 	11/138,576	 		 	Published	 	26 May 2005	 		 		 	Nielsen Media Research, Inc.	 	Apparatus and Methods for Tracking and Analyzing Digital Recording Device Event Sequences
											
	NNR11US04	 	Continuation	 	Non Provisional	 	11/144,110	 		 	Published	 	03 Jun 2005	 		 		 	NetRatings, Inc.	 	SYSTEM AND METHOD FOR ESTIMATING PREVALENCE OF DIGITAL CONTENT AND THE WORLD WIDE WEB
											
	00082US01	 	PCT	 	Non Provisional	 	10/538,692	 		 	Published	 	10 Jun 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Detecting a Composition of an Audience of an Information Presenting Device
											
	00067US02	 	PCT	 	Non Provisional	 	10/540,611	 		 	Published	 	24 Jun 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Transcoding Metadata

  

					
		 	Nielsen Proprietary Confidential	 	Page 7 of 21

					
		  	Nielsen US Patents Applications Pending	  	

  

																					
	 Nielsen Matter #
	  	 Application Type
	  	 Case Type
	  	 Application #
	  	 Patent #
	  	 Status
	  	 Filed Date
	  	 Grant Date
	  	 Expiry Date
	  	 Owners Pre-Restructuring
	  	 Invention Title

	00104US02	  	PCT	  	Non Provisional	  	10/530,233	  		  	Published	  	06 Sep 2005	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Present Survey Information
											
	00105US02	  	Continuation	  	Non Provisional	  	11/237,251	  		  	Published	  	08 Sep 2005	  		  		  	Nielsen Media Research, Inc.	  	DIGITAL DATA INSERTER FOR TELEVISION AUDIENCE MEASUREMENT.
											
	00093US02	  	PCT	  	Non Provisional	  	11/312,789	  		  	Published	  	20 Dec 2005	  		  		  	Nielsen Media Research, Inc.	  	Signature-Based Program Identification Apparatus and Methods for Use with Digital Broadcast Systems
											
	15 & 20US01	  	Continuation	  	Non Provisional	  	11/339,269	  		  	Published	  	25 Jan 2006	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Monitor Reception of Programs and Content by Broadcast Receivers
											
	BUZZ8US03	  	Divisional	  	Non Provisional	  	11/346,589	  		  	Published	  	02 Feb 2006	  		  		  	Buzzmetrics, LTD.	  	CONSUMER TO BUSINESS INTERMEDIARY AND DIALOGUE ENABLER
											
	00089US01	  	PCT	  	Non Provisional	  	10/570,567	  		  	Published	  	27 Feb 2006	  		  		  	Nielsen Media Research, Inc.	  	AUDIO BASED METHODS AND APPARATUS FOR DETECTING A CHANNEL CHANGE EVENT
											
	00204US02	  	Continuation	  	Non Provisional	  	11/363,765	  		  	Published	  	28 Feb 2006	  		  		  	Nielsen Media Research, Inc.	  	Holographic Watermarking of Video Sequences - Methods and Apparatus for Embedding and Recovering an Image for use with video content
											
	BUZZ1US03	  	Divisional	  	Non Provisional	  	11/517,417	  		  	Published	  	01 Mar 2006	  		  		  	Buzzmetrics, LTD.	  	METHOD AND SYSTEM FOR EXTRACTING WEB DATA
											
	BUZZ2CIP3US02	  	Divisional	  	Non Provisional	  	11/372,191	  		  	Published	  	10 Mar 2006	  		  		  	Buzzmetrics, LTD.	  	SYSTEM AND METHOD FOR ESTABLISHING AND MANAGING RELATIONSHIPS BETWEEN PSEUDONYMOUS IDENTIFICATIONS AND MEMBERSHIPS IN ORGANIZATIONS
											
	00100US01	  	Continuation	  	Non Provisional	  	11/372,582	  		  	Published	  	10 Mar 2006	  		  		  	Nielsen Media Research, Inc.	  	Digital Video Signature Apparatus and Methods for Use with Video Program Identification Systems
											
	00208US01	  	Continuation	  	Non Provisional	  	11/388,555	  		  	Published	  	24 Mar 2006	  		  		  	Nielsen Media Research, Inc.	  	TV On/Off Detection Using Visible Screen Emissions
											
	00209US01	  	Continuation	  	Non Provisional	  	11/388,262	  		  	Published	  	24 Mar 2006	  		  		  	Nielsen Media Research, Inc.	  	Method of Detecting LCD Television Display On/Off Using Optical Sensor
											
	00317CIP2US02	  	Continuation	  	Non Provisional	  	11/400,944	  		  	Published	  	10 Apr 2006	  		  		  	Nielsen Media Research, Inc.	  	Multi-Market Broadcast Tracking, Management and Reporting Method and System
											
	00203US02	  	Continuation	  	Non Provisional	  	11/404,276	  		  	Published	  	14 Apr 2006	  		  		  	Nielsen Media Research, Inc.	  	Identifying Audio in Large Databases Using the Times Between Audio Features
											
	00225US03	  	PCT	  	Non Provisional	  	11/405,067	  		  	Published	  	17 Apr 2006	  		  		  	Nielsen Media Research, Inc.	  	Battery Powered, Wireless, Portable, Off-The-Shelf, Multi-Purpose Audience Measurement Meter
											
	BUZZ6US02	  	Secondary	  	Non Provisional	  	11/454,301	  		  	Published	  	16 Jun 2006	  		  		  	Buzzmetrics, LTD.	  	Segmenting Weblogs Into Posts (or: Extracting Structured Data From Weblogs)
											
	00231US02	  	PCT	  	Non Provisional	  	10/596,858	  		  	Published	  	27 Jun 2006	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Distinguish a Signal Originating From a Local Device From a Broadcast Signal
											
	00074US01	  	Continuation	  	Non Provisional	  	11/457,666	  		  	Published	  	14 Jul 2006	  		  		  	Nielsen Media Research, Inc.	  	Portable Audience Measurement Architectures and Methods for Portable Audience Measurement
											
	00234US02	  	PCT	  	Non Provisional	  	10/589,149	  		  	Published	  	11 Aug 2006	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Determine Audience Viewing of Video-On- Demand Programs
											
	00261US02	  	PCT	  	Non Provisional	  	11/465,260	  		  	Published	  	17 Aug 2006	  		  		  	Nielsen Media Research, Inc.	  	Method and Apparatus to Determine Audience Viewing of Recorded Programs
											
	00232US03	  	Continuation	  	Non Provisional	  	11/465,389	  		  	Published	  	17 Aug 2006	  		  		  	Nielsen Media Research, Inc.	  	Apparatus and Methods for Game Measurement
											
	00107US01	  	Continuation	  	Non Provisional	  	11/466,684	  		  	Published	  	23 Aug 2006	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Detect an Internally Generated Signal Mode of a Local Media Playback Device
											
	00279US02	  	PCT	  	Non Provisional	  	11/535,269	  		  	Published	  	26 Sep 2006	  		  		  	Nielsen Media Research, Inc.	  	Data Insertion Apparatus and Methods for Use with Compressed Audio/Video Data
											
	00101US02	  	Continuation	  	Non Provisional	  	11/534,790	  		  	Published	  	26 Sep 2006	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Detect a Blank Frame in a Digital Video Broadcast Signal
											
	00277US02	  	PCT	  	Non Provisional	  	11/550,261	  		  	Published	  	17 Oct 2006	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Maintain Audience Privacy While Determining Viewing of Video-On-Demand Programming
											
	00088US01	  	Continuation	  	Non Provisional	  	11/552,824	  		  	Published	  	25 Oct 2006	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Export Tuning Data Collected in a Receiving Device
											
	00020US05	  	Continuation	  	Non Provisional	  	11/595,117	  		  	Published	  	09 Nov 2006	  		  		  	Nielsen Media Research, Inc.	  	Audience Measurement System for Digital Television
											
	00228US02	  	Continuation	  	Non Provisional	  	11/559,787	  		  	Published	  	14 Nov 2006	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus for Identifying Media Content
											
	00076US01	  	Continuation	  	Non Provisional	  	11/608,495	  		  	Published	  	08 Dec 2006	  		  		  	Nielsen Media Research, Inc.	  	USING INSERTED CONTENT FOR CONTENT DELIVERY VERIFICATION
											
	00205US02	  	Continuation	  	Non Provisional	  	11/608,637	  		  	Published	  	08 Dec 2006	  		  		  	Nielsen Media Research, Inc.	  	Method for Receiving Audience Measurement Data From Interactive Television Terminals
											
	00278US02	  	Continuation	  	Non Provisional	  	11/618,245	  		  	Published	  	29 Dec 2006	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS FOR MONITORING THE INSERTION OF LOCAL MEDIA CONTENT INTO A PROGRAM STREAM
											
	00233US02	  	Continuation	  	Non Provisional	  	11/618,442	  		  	Published	  	29 Dec 2006	  		  		  	Nielsen Media Research, Inc.	  	Set Top Box IDE/PATA or SATA Bus Analyzer
											
	00029US13	  	Continuation	  	Non Provisional	  	11/618,086	  		  	Published	  	29 Dec 2006	  		  		  	NMR + NetRatings	  	CONTENT DISPLAY MONITOR
											
	00029US04	  	Divisional	  	Non Provisional	  	11/618,055	  		  	Published	  	29 Dec 2006	  		  		  	NMR + NetRatings	  	CONTENT DISPLAY MONITOR
											
	00029US05	  	Divisional	  	Non Provisional	  	11/618,251	  		  	Published	  	29 Dec 2006	  		  		  	NMR + NetRatings	  	CONTENT DISPLAY MONITOR
											
	00029US06	  	Divisional	  	Non Provisional	  	11/618,233	  		  	Published	  	29 Dec 2006	  		  		  	NMR + NetRatings	  	CONTENT DISPLAY MONITOR
											
	00029US07	  	Divisional	  	Non Provisional	  	11/618,213	  		  	Published	  	29 Dec 2006	  		  		  	NMR + NetRatings	  	CONTENT DISPLAY MONITOR
											
	00029US08	  	Continuation	  	Non Provisional	  	11/618,193	  		  	Published	  	29 Dec 2006	  		  		  	NMR + NetRatings	  	CONTENT DISPLAY MONITOR

  

					
		 	Nielsen Proprietary Confidential	 	Page 8 of 21

					
		  	Nielsen US Patents Applications Pending	  	

  

																					
	 Nielsen Matter #
	 	 Application Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners Pre-Restructuring
	 	 Invention Title

	00029US09	 	Continuation	 	Non Provisional	 	11/618,176	 		 	Published	 	29 Dec 2006	 		 		 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
											
	00029US10	 	Continuation	 	Non Provisional	 	11/618,144	 		 	Published	 	29 Dec 2006	 		 		 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
											
	00029US11	 	Divisional	 	Non Provisional	 	11/618,118	 		 	Published	 	29 Dec 2006	 		 		 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
											
	00029US12	 	Continuation	 	Non Provisional	 	11/618,102	 		 	Published	 	29 Dec 2006	 		 		 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
											
	00294US05	 	Continuation	 	Non Provisional	 	11/668,871	 		 	Published	 	30 Jan 2007	 		 		 	The Nielsen Company (U.S.), Inc.	 	NPod Data Post-Processing Technology
											
	00294US04	 	Continuation	 	Non Provisional	 	11/668,931	 		 	Published	 	30 Jan 2007	 		 		 	The Nielsen Company (U.S.), Inc.	 	NPod Data Post-Processing Technology
											
	BUZZ2US05	 	Continuation	 	Non Provisional	 	11/710,743	 		 	Published	 	06 Feb 2007	 		 		 	Buzzmetrics, LTD.	 	SYSTEM AND METHOD FOR COLLECTION ANALYSIS OF ELECTRONIC DISCUSSION METHODS
											
	00293US02	 	Continuation	 	Non Provisional	 	11/672,706	 		 	Published	 	08 Feb 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR AUDIO/VISUAL CONTENT FROM VARIOUS SOURCES
											
	00097US02	 	Continuation	 	Non Provisional	 	11/676,452	 		 	Published	 	19 Feb 2007	 		 		 	Nielsen Media Research, Inc.	 	METHOD AND APPARATUS FOR GENERATING SIGNATURES
											
	00339US02	 	Secondary	 	Non Provisional	 	11/713,952	 		 	Published	 	28 Feb 2007	 		 		 	The Nielsen Company	 	Methods and Systems to Meter Point-of Purchase Conduct With a Wireless Communication Device Equipped With a Camera
											
	00295US02	 	Continuation	 	Non Provisional	 	11/692,087	 		 	Published	 	27 Mar 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Using Location Information to Manage Spillover in an Audience Monitoring System
											
	00312US03	 	PCT	 	Non Provisional	 	11/576,328	 		 	Published	 	29 Mar 2007	 		 		 	Nielsen Media Research, Inc.	 	Display Device On/Off Detection Methods and Apparatus
											
	NNR3US01	 	PCT	 	Non Provisional	 	10/544,118	 		 	Published	 	18 Apr 2007	 		 		 	NetRatings, Inc.	 	METHOD AND SYSTEM OF MEASURING AND RECORDING USER DATA IN A COMMUNICATIONS NETWORK
											
	00267US02	 	Continuation	 	Non Provisional	 	11/750,881	 		 	Published	 	18 May 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR DETECTING SPACE-SHIFTED MEDIA CONTENT ASSOCIATED WITH A DIGITAL RECORDING/PLAYBACK DEVICE
											
	00157US02	 	Continuation	 	Non Provisional	 	11/752,106	 		 	Published	 	22 May 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MEDIA SOURCE IDENTIFICATION AND TIME SHIFTED MEDIA CONSUMPTION MEASUREMENTS
											
	TELE029US02	 	Secondary	 	Non Provisional	 	11/805,505	 		 	Published	 	22 May 2007	 		 		 	Telephia	 	METHOD AND SYSTEM FOR INTERACTING WITH USERS OF PORTABLE DEVICES
											
	00102US02	 	Continuation	 	Non Provisional	 	11/766,405	 		 	Published	 	21 Jun 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO DETECT CONTENT SKIPPING BY A CONSUMER OF A RECORDED PROGRAM
											
	BUZZ7US02	 	Secondary	 	Non Provisional	 	11/897,984	 		 	Published	 	31 Aug 2007	 		 		 	Buzzmetrics, LTD.	 	SYSTEM AND METHOD OF AD-HOC ANALYSIS OF DATA
											
	00239US02	 	Continuation	 	Non Provisional	 	11/852,049	 		 	Published	 	07 Sep 2007	 		 		 	The Nielsen Company (U.S.), Inc.	 	Variable Encoding and Detection Apparatus and Methods
											
	00300US02	 	PCT	 	Non Provisional	 	11/854,982	 		 	Published	 	13 Sep 2007	 		 		 	The Nielsen Company	 	Method and Apparatus for encoding multiple audio channels of an MPEG stream
											
	00286US02	 	Secondary	 	Non Provisional	 	11/855,768	 		 	Published	 	14 Sep 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR IMAGE IDENTIFICATION IN PRINT ADVERTISEMENTS
											
	00275US02	 	PCT	 	Non Provisional	 	11/856,602	 		 	Published	 	17 Sep 2007	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus for detecting the location of an audience member using a portable people meter
											
	00337US02	 	Secondary	 	Non Provisional	 	11/866,335	 		 	Published	 	02 Oct 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND SYSTEMS TO RETRIEVE INFORMATION FROM DATA SOURCES
											
	NNR2US09	 	Continuation	 	Non Provisional	 	11/869,625	 		 	Published	 	09 Oct 2007	 		 		 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
											
	00326US02	 	Continuation	 	Non Provisional	 	11/877,433	 		 	Published	 	23 Oct 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Location-Based Media Metering and Web Services
											
	00324US02	 	Continuation	 	Non Provisional	 	11/877,777	 		 	Published	 	24 Oct 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO ANALYZE COMPUTER SOFTWARE
											
	00346US03	 	Secondary	 	Non Provisional	 	11/957,227	 		 	Published	 	14 Dec 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR CONSUMER ACTIVITY
											
	00301US02	 	Continuation	 	Non Provisional	 	11/968,991	 		 	Published	 	03 Jan 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	Digital Rights Management Systems and Methods for Audience Measurement
											
	00343US02	 	Secondary	 	Non Provisional	 	12/016,080	 		 	Published	 	17 Jan 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR COLLECTING MEDIA SITE DATA
											
	00224US03	 	Continuation	 	Non Provisional	 	12/024,559	 		 	Published	 	01 Feb 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Operate a Metering Device with Voice Commands
											
	TELE201US05	 	Continuation	 	Non Provisional	 	12/044,675	 		 	Published	 	07 Mar 2008	 		 		 	MSpect, Inc.	 	WIRELESS NETWORK MONITORING
											
	00350US02	 	Secondary	 	Non Provisional	 	12/048,531	 		 	Published	 	14 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO COMPUTE REACH AND FREQUENCY VALUES FOR FLIGHTED SCHEDULES
											
	00355US02	 	Secondary	 	Non Provisional	 	12/049,077	 		 	Published	 	14 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	SYSTEMS AND METHODS TO IDENTIFY INTENTIONALLY PLACED PRODUCTS
											
	00309US02	 	Continuation	 	Non Provisional	 	12/055,769	 		 	Published	 	26 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Metering Computer-Based Video
											
	NNR4US03	 	Continuation	 	Non Provisional	 	12/100,685	 		 	Published	 	10 Apr 2008	 		 		 	Red Sheriff Limited	 	NETWORK RESOURCE MONITORING AND MEASUREMENT SYSTEM AND METHOD
											
	NNR4US02	 	Divisional	 	Non Provisional	 	12/100,698	 		 	Published	 	10 Apr 2008	 		 		 	Red Sheriff Limited	 	NETWORK RESOURCE MONITORING AND MEASUREMENT SYSTEM AND METHOD

  

					
		 	Nielsen Proprietary Confidential	 	Page 9 of 21

					
		  	Nielsen Non-US Patents & Pending Applications	  	

  

																							
	 Country
	  	 Nielsen Matter #
	 	 Application Type
	 	 Case Type
	 	 Application #
	  	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners Pre-Restructuring
	 	 Invention Title

	 Argentina
	  	00024AR01	 	Secondary	 	Non Provisional	 	P980106371	  		 	Published	 	15 Dec 1998	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	 Argentina
	  	00264AR01	 	Secondary	 	Non Provisional	 	313,192	  	243,034	 	Granted	 	10 Feb 1989	 	30 Jun 1993	 	30 Jun 2008	 	ACNielsen	 	Marketing Research System for Obtaining Retail Data on a Real Time Basis
												
	 Australia
	  	NNR16AU01	 	PCT	 	Non Provisional	 	AU0068499	  		 	Published	 	03 Aug 2000	 		 		 	NetRatings, Inc.	 	METHOD FOR MEASURING USER ACTIVITY ON WAP TERMINALS
												
	 Australia
	  	00105AU01	 	PCT	 	Non Provisional	 	2003268528	  		 	Published	 	08 Sep 2003	 		 		 	Nielsen Media Research, Inc.	 	DIGITAL DATA INSERTER FOR TELEVISION AUDIENCE MEASUREMENT.
												
	 Australia
	  	00095AU01	 	PCT	 	Non Provisional	 	2003275467	  		 	Published	 	07 Oct 2003	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Extract Codes from a Plurality of Channels
												
	 Australia
	  	NNR3AU02	 	Divisional	 	Non Provisional	 	20040208177	  		 	Published	 	29 Jan 2004	 		 		 	NetRatings, Inc.	 	METHOD AND SYSTEM OF MEASURING AND RECORDING USER DATA IN A COMMUNICATIONS NETWORK
												
	 Australia
	  	00225IAU01	 	PCT	 	Non Provisional	 	2004282954	  		 	Published	 	15 Oct 2004	 		 		 	Nielsen Media Research, Inc.	 	Battery Powered, Wireless, Portable, Off-The-Shelf, Multi-Purpose Audience Measurement Meter
												
	 Australia
	  	00239AU01	 	PCT	 	Non Provisional	 	2005328684	  		 	Published	 	08 Mar 2005	 		 		 	The Nielsen Company (U.S.), Inc.	 	Variable Encoding and Detection Apparatus and Methods
												
	 Australia
	  	00300AU01	 	PCT	 	Non Provisional	 	2005329052	  		 	Published	 	19 Apr 2005	 		 		 	The Nielsen Company	 	Method and Apparatus for encoding multiple audio channels of an MPEG stream
												
	 Australia
	  	00294IAU01	 	PCT	 	Non Provisional	 	2005267913	  		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
												
	 Australia
	  	00294IAU02	 	PCT	 	Non Provisional	 	2005267688	  		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
												
	 Australia
	  	00293IAU01	 	PCT	 	Non Provisional	 	2005273948	  		 	Published	 	09 Aug 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR AUDIO/VISUAL CONTENT FROM VARIOUS SOURCES
												
	 Australia
	  	BUZZ1AU01	 	PCT	 	Non Provisional	 	2006277608	  		 	Published	 	03 Aug 2006	 		 		 	Buzzmetrics, LTD.	 	METHOD AND SYSTEM FOR EXTRACTING WEB DATA
												
	 Australia
	  	00312AU01	 	PCT	 	Non Provisional	 	2006279518	  		 	Published	 	16 Aug 2006	 		 		 	Nielsen Media Research, Inc.	 	Display Device On/Off Detection Methods and Apparatus
												
	 Australia
	  	00305AU01	 	PCT	 	Non Provisional	 	2006284718	  		 	Published	 	01 Sep 2006	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus to Meter Printed Media
												
	 Australia
	  	00320AU01	 	PCT	 	Non Provisional	 	2006304933	  		 	Published	 	20 Oct 2006	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus for Metering a Portable Media Player
												
	 Australia
	  	00313AU01	 	PCT	 	Non Provisional	 	2007254220	  		 	Published	 	18 May 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Cooperator Installed Meters
												
	 Australia
	  	00264AU01	 	PCT	 	Non Provisional	 	30489/89	  	616,478	 	Granted	 	31 Jan 1989	 	18 Mar 1992	 	31 Jan 2009	 	ACNielsen	 	Marketing Research System for Obtaining Retail Data on a Real Time Basis
												
	 Australia
	  	00005AU01	 	Secondary	 	Non Provisional	 	52190/93	  	672,446	 	Granted	 	06 Dec 1993	 	22 Jan 1997	 	06 Dec 2013	 	Nielsen Media Research, Inc.	 	Audience Measurement System and Method
												
	 Australia
	  	00008AU01	 	PCT	 	Non Provisional	 	80802/94	  	672539	 	Granted	 	17 Oct 1994	 	12 Mar 1997	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	 Australia
	  	00007IAU01	 	PCT	 	Non Provisional	 	21010/95	  	684,629	 	Granted	 	16 Mar 1995	 	14 May 1998	 	16 Mar 2015	 	Nielsen Media Research, Inc.	 	Attachment for Metering Channel Serial Data (SDA)
												
	 Australia
	  	00005AU02	 	Divisional	 	Non Provisional	 	44450/96	  	689,691	 	Granted	 	09 Feb 1996	 	23 Jul 1998	 	06 Dec 2013	 	Nielsen Media Research, Inc.	 	Audience Measurement System and Method
												
	 Australia
	  	00064CIPAU01	 	PCT	 	Non Provisional	 	50239/1996	  	695498	 	Granted	 	12 Feb 1996	 	26 Nov 1998	 	12 Feb 2016	 	Nielsen Media Research, Inc.	 	Video and Data Co-Channel Communication System
												
	 Australia
	  	NNR1AU01	 	PCT	 	Non Provisional	 	62739/96	  	701813	 	Granted	 	07 Jun 1996	 	30 May 1999	 	07 Jun 2016	 	NetRatings, Inc.	 	COMPUTER USE METER AND ANALYZER
												
	 Australia
	  	00014AU01	 	PCT	 	Non Provisional	 	28095/1997	  	713719	 	Granted	 	24 Apr 1997	 	23 Mar 2000	 	24 Apr 2017	 	Nielsen Media Research, Inc.	 	Television Receiver Use Metering with Separate Program and Sync Detectors - Video Signal Sensor
												
	 Australia
	  	00015AU01	 	PCT	 	Non Provisional	 	31489/97	  	735672	 	Granted	 	27 May 1997	 	25 Oct 2001	 	27 May 2017	 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	 Australia
	  	00015AU02	 	Divisional	 	Non Provisional	 	46028/01	  	764269	 	Granted	 	27 May 1997	 	27 Nov 2003	 	27 May 2017	 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
											
	 Australia
	  	00029AU01	 	PCT	 	Non Provisional	 	42437/97	  	735285	 	Granted	 	29 Aug 1997	 	18 Oct 2001 29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	 Australia
	  	00016AU04	 	Divisional	 	Non Provisional	 	71526/00	  	766568	 	Granted	 	24 Nov 1997	 	29 Jan 2004	 	24 Nov 2017	 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
												
	 Australia
	  	00016AU01	 	PCT	 	Non Provisional	 	52668/98	  	722754	 	Granted	 	24 Nov 1997	 	23 Nov 2000	 	24 Nov 2017	 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
												
	 Australia
	  	00016AU02	 	Divisional	 	Non Provisional	 	71524/00	  	766566	 	Granted	 	27 Nov 1997	 	29 Jan 2004	 	24 Nov 2017	 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
												
	 Australia
	  	NNR2AU01	 	PCT	 	Non Provisional	 	65731	  	727170	 	Granted	 	20 Mar 1998	 	22 Mar 2001	 	20 Mar 2018	 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
												
	 Australia
	  	00020AU01	 	PCT	 	Non Provisional	 	82980/98	  	736423	 	Granted	 	09 Jul 1998	 	08 Nov 2001	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	 Australia
	  	00020AU02	 	Divisional	 	Non Provisional	 	57829/01	  	756601	 	Granted	 	09 Jul 1998	 	01 May 2003	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	 Australia
	  	00020AU03	 	Divisional	 	Non Provisional	 	57830/01	  	756583	 	Granted	 	09 Jul 1998	 	16 Jan 2003	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	 Australia
	  	00020AU04	 	Divisional	 	Non Provisional	 	57831/01	  	766,596	 	Granted	 	09 Jul 1998	 	29 Jan 2004	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	 Australia
	  	00020AU05	 	Divisional	 	Non Provisional	 	57832/01	  	768180	 	Granted	 	09 Jul 1998	 	25 Mar 2004	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	 Australia
	  	00020AU06	 	Divisional	 	Non Provisional	 	57828/01	  	756582	 	Granted	 	09 Jul 1998	 	16 Jan 2003	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	 Australia
	  	00020AU07	 	Divisional	 	Non Provisional	 	57833/01	  	756584	 	Granted	 	09 Jul 1998	 	16 Jan 2003	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	 Australia
	  	00024AU01	 	PCT	 	Non Provisional	 	13089/99	  	771289	 	Granted	 	05 Nov 1998	 	04 Feb 2004	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	 Australia
	  	00024AU03	 	Divisional	 	Non Provisional	 	2004201423	  	2004201423	 	Granted	 	05 Nov 1998	 	26 Apr 2007	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	 Australia
	  	00031AU01	 	PCT	 	Non Provisional	 	29978/00	  	771711	 	Granted	 	16 Feb 2000	 	15 Jul 2004	 	16 Feb 2020	 	Nielsen Media Research, Inc.	 	METHOD AND SYSTEM FOR THE DISCOVERY OF COOKIES AND OTHER CLIENT INFORMATION
												
	 Australia
	  	00087AU01	 	PCT	 	Non Provisional	 	2000244868	  	2000244868	 	Granted	 	24 Apr 2000	 	21 Feb 2008	 	24 Apr 2020	 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY
												
	 Australia
	  	NNR4AU02	 	Divisional	 	Non Provisional	 	200062543	  	AU781008	 	Granted	 	07 Aug 2000	 	11 Aug 2005	 	06 Aug 2019	 	Red Sheriff Limited	 	NETWORK RESOURCE MONITORING AND MEASUREMENT SYSTEM AND METHOD
												
	 Australia
	  	00036AU01	 	PCT	 	Non Provisional	 	2001251274	  	2001251274	 	Granted	 	03 Apr 2001	 	17 Mar 2005	 	03 Apr 2021	 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
												
	 Australia
	  	TELE039CIPAU01	 	PCT	 	Non Provisional	 	2002332740	  	2002332740	 	Granted	 	29 Aug 2002	 	11 Sep 2008	 	29 Aug 2022	 	Telephia, Inc.	 	SYSTEM AND METHOD FOR MEASURING WIRELESS DEVICE AND NETWORK USAGE AND PERFORMANCE METRICS
												
	 Australia
	  	TELE200AU01	 	PCT	 	Non Provisional	 	2003223430	  	2003223430	 	Granted	 	03 Apr 2003	 	30 Aug 2007	 	03 Apr 2023	 	The Nielsen Company (U.S.), Inc.	 	METHOD AND APPARATUS FOR MEASURING COMMUNICATION MARKET STATISTICS
												
	 Australia
	  	00211IAU01	 	PCT	 	Non Provisional	 	2004258470	  		 	Application	 	14 Jun 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Embedding Watermarks
												
	 Australia
	  	00261AU01	 	PCT	 	Non Provisional	 	2005214965	  		 	Application	 	17 Feb 2005	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus to Determine Audience Viewing of Recorded Programs
												
	 Australia
	  	00262AU01	 	PCT	 	Non Provisional	 	2005332685	  		 	Application	 	03 Jun 2005	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO DETECT A TIME-SHIFT EVENT ASSOCIATED WITH THE PRESENTATION OF MEDIA CONTENT
												
	 Australia
	  	00289IAU01	 	PCT	 	Non Provisional	 	2005270105	  		 	Application	 	29 Jun 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MIXING COMPRESSED DIGITAL BIT STREAMS
												
	 Australia
	  	00233IAU01	 	PCT	 	Non Provisional	 	200569957	  		 	Application	 	01 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Set Top Box IDE/PATA or SATA Bus Analyzer
												
	 Australia
	  	00309AU01	 	PCT	 	Non Provisional	 	2006294861	  		 	Application	 	26 Sep 2006	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Metering Computer-Based Video
												
	 Australia
	  	00310AU01	 	PCT	 	Non Provisional	 	2006325808	  		 	Application	 	12 Dec 2006	 		 		 	Nielsen Media Research, Inc.	 	Systems and Methods to Wirelessly Meter Audio/Visual Devices
												
	 Australia
	  	00024AU04	 	Divisional	 	Non Provisional	 	2007200368	  		 	Application	 	29 Jan 2007	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	 Australia
	  	00286AU01	 	PCT	 	Non Provisional	 	2007296443	  		 	Application	 	13 Sep 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR IMAGE IDENTIFICATION IN PRINT ADVERTISEMENTS
												
	 Australia
	  	00087AU02	 	Divisional	 	Non Provisional	 	2008200605	  		 	Application	 	08 Feb 2008	 		 		 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY
												
	 Australia
	  	TELE039CIPAU02	 	Divisional	 	Non Provisional	 	2008207615	  		 	Application	 	28 Aug 2008	 		 		 	Telephia, Inc.	 	SYSTEM AND METHOD FOR MEASURING WIRELESS DEVICE AND NETWORK USAGE AND PERFORMANCE METRICS

  

					
		 	Nielsen Proprietary Confidential	 	Page 10 of 21

 Nielsen Non-US Patents & Pending Applications 

 

																							
	 Country
	 	 Nielsen Matter #
	 	 Application Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners Pre-Restructuring
	 	 Invention Title

	Australia	 	00092AU01	 	PCT	 	Non Provisional	 	2003253598	 		 	Allowed	 	21 Apr 2003	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
												
	Australia	 	00036AU02	 	Divisional	 	Non Provisional	 	2005200858	 	2005200858	 	Allowed	 	25 Feb 2005	 	17 Apr 2008	 	03 Apr 2021	 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
												
	Austria	 	00015AT01	 	EP	 	Non Provisional	 	97926814.1	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	Austria	 	00015AT02	 	Divisional	 	Non Provisional	 	07017129.3	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	Austria	 	00297AT01	 	EP	 	Non Provisional	 	910908882	 	EP0480010	 	Granted	 	02 May 1991	 	11 Sep 1996	 	02 May 2011	 	Nielsen Broadcast Data Systems	 	Signal Recognition System and Method
												
	Austria	 	00008AT01	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	Austria	 	00016IAT01	 	EP	 	Non Provisional	 	97947628.0	 	0944991	 	Granted	 	24 Nov 1997	 	02 Aug 2006	 	24 Nov 2017	 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
												
	Belgium	 	00015BE02	 	Divisional	 	Non Provisional	 	07017129.3	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	Belgium	 	00015BE01	 	EP	 	Non Provisional	 	97926814.1	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	Belgium	 	00020BE03	 	Divisional	 	Non Provisional	 	00114272.8	 		 	Published	 	09 Jul 1998	 		 		 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	Belgium	 	00297BE01	 	EP	 	Non Provisional	 	910908882	 	EP0480010	 	Granted	 	02 May 1991	 	11 Sep 1996	 	02 May 2011	 	Nielsen Broadcast Data Systems	 	Signal Recognition System and Method
												
	Belgium	 	00008BE02	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	Belgium	 	00029BE01	 	EP	 	Non Provisional	 	97940719.4	 	0 870 234	 	Granted	 	29 Aug 1997	 	26 Mar 2003	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	Belgium	 	00016IBE01	 	EP	 	Non Provisional	 	97947628.0	 	0944991	 	Granted	 	24 Nov 1997	 	02 Aug 2006	 	24 Nov 2017	 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
												
	Brazil	 	NNR1BR01	 	PCT	 	Non Provisional	 	PI9609217.3	 		 	Published	 	07 Jun 1996	 		 		 	NetRatings, Inc.	 	COMPUTER USE METER AND ANALYZER
												
	Brazil	 	00016BR01	 	PCT	 	Non Provisional	 	PI9713896-7	 		 	Published	 	24 Nov 1997	 		 		 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
												
	Brazil	 	NNR2BR01	 	PCT	 	Non Provisional	 	PI98080334	 		 	Published	 	20 Mar 1998	 		 		 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
												
	Brazil	 	00087BR01	 	PCT	 	Non Provisional	 	PI0017230-8	 		 	Published	 	24 Apr 2000	 		 		 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY
												
	Brazil	 	00036BR01	 	PCT	 	Non Provisional	 	PI0107542-0	 		 	Published	 	03 Apr 2001	 		 		 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
												
	Brazil	 	00294IBR02	 	PCT	 	Non Provisional	 	PI0514771-9	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
												
	Brazil	 	00294IBR01	 	PCT	 	Non Provisional	 	PI0514802-2	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
												
	Canada	 	00029CA01	 	PCT	 	Non Provisional	 	2,246,746	 		 	Published	 	29 Aug 1997	 		 		 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	Canada	 	00016CA01	 	PCT	 	Non Provisional	 	2,279,847	 		 	Published	 	24 Nov 1997	 		 		 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
												
	Canada	 	NNR2CA01	 	PCT	 	Non Provisional	 	2,284,530	 		 	Published	 	20 Mar 1998	 		 		 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
												
	Canada	 	00245CA01	 	PCT	 	Non Provisional	 	2,329,198	 		 	Published	 	18 Dec 1998	 		 		 	A.C. Nielsen (US), Inc.	 	Dynamic Rule Based Market Research Database
												
	Canada	 	00246CA01	 	PCT	 	Non Provisional	 	2,331,285	 		 	Published	 	18 Dec 1998	 		 		 	A.C. Nielsen (US), Inc.	 	Market Research Database Containing Separate Product and Naked Product Information
												
	Canada	 	00247CA01	 	PCT	 	Non Provisional	 	2,331,633	 		 	Published	 	18 Dec 1998	 		 		 	A.C. Nielsen (US), Inc.	 	Market Research Database Having Historical Control Designator
												
	Canada	 	00087CA01	 	PCT	 	Non Provisional	 	2,407,474	 		 	Published	 	24 Apr 2000	 		 		 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY
												
	Canada	 	00033CA01	 	Secondary	 	Non Provisional	 	2,310,769	 		 	Published	 	06 Jun 2000	 		 		 	Nielsen Media Research, Inc.	 	AUDIO SIGNATURE EXTRACTION AND CORRELATION
												
	Canada	 	00042CA01	 	PCT	 	Non Provisional	 	2,450,226	 		 	Published	 	14 Jun 2002	 		 		 	Nielsen Media Research, Inc.	 	PROMPTING OF AUDIENCE MEMBER IDENTIFICATION
												
	Canada	 	00106CA01	 	PCT	 	Non Provisional	 	2,507,317	 		 	Published	 	27 Nov 2002	 		 		 	Nielsen Media Research, Inc.	 	Apparatus and Methods for Tracking and Analyzing Digital Recording Device Event Sequences
												
	Canada	 	TELE200CA01	 	PCT	 	Non Provisional	 	2,481,203	 		 	Published	 	03 Apr 2003	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHOD AND APPARATUS FOR MEASURING COMMUNICATION MARKET STATISTICS
												
	Canada	 	00092CA01	 	PCT	 	Non Provisional	 	2,483,042	 		 	Published	 	21 Apr 2003	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
												
	Canada	 	00093CA01	 	PCT	 	Non Provisional	 	2,530,012	 		 	Published	 	18 Jul 2003	 		 		 	Nielsen Media Research, Inc.	 	Signature-Based Program Identification Apparatus and Methods for Use with Digital Broadcast Systems
												
	Canada	 	00089CA01	 	PCT	 	Non Provisional	 	2,537,200	 		 	Published	 	29 Aug 2003	 		 		 	Nielsen Media Research, Inc.	 	AUDIO BASED METHODS AND APPARATUS FOR DETECTING A CHANNEL CHANGE EVENT
												
	Canada	 	00105CA01	 	PCT	 	Non Provisional	 	2,503,340	 		 	Published	 	08 Sep 2003	 		 		 	Nielsen Media Research, Inc.	 	DIGITAL DATA INSERTER FOR TELEVISION AUDIENCE MEASUREMENT.
												
	Canada	 	00095CA01	 	PCT	 	Non Provisional	 	2,542,151	 		 	Published	 	07 Oct 2003	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Extract Codes from a Plurality of Channels
												
	Canada	 	00101CA01	 	PCT	 	Non Provisional	 	2,563,107	 		 	Published	 	29 Mar 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Detect a Blank Frame in a Digital Video Broadcast Signal
												
	Canada	 	00224CA01	 	PCT	 	Non Provisional	 	2,539,442	 		 	Published	 	30 Aug 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Operate a Metering Device with Voice Commands
												
	Canada	 	00225CA01	 	PCT	 	Non Provisional	 	2,543,017	 		 	Published	 	15 Oct 2004	 		 		 	Nielsen Media Research, Inc.	 	Battery Powered, Wireless, Portable, Off-The-Shelf, Multi-Purpose Audience Measurement Meter
												
	Canada	 	00232CA01	 	PCT	 	Non Provisional	 	2,556,697	 		 	Published	 	17 Feb 2005	 		 		 	Nielsen Media Research, Inc.	 	Apparatus and Methods for Game Measurement
												
	Canada	 	00261CA01	 	PCT	 	Non Provisional	 	2,556,548	 		 	Published	 	17 Feb 2005	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus to Determine Audience Viewing of Recorded Programs
												
	Canada	 	00234CA01	 	PCT	 	Non Provisional	 	2,556,553	 		 	Published	 	18 Feb 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Determine Audience Viewing of Video-On- Demand Programs
												
	Canada	 	00239CA01	 	PCT	 	Non Provisional	 	2,601,037	 		 	Published	 	08 Mar 2005	 		 		 	The Nielsen Company (U.S.), Inc.	 	Variable Encoding and Detection Apparatus and Methods
												
	Canada	 	00279CA01	 	PCT	 	Non Provisional	 	2,562,137	 		 	Published	 	07 Apr 2005	 		 		 	Nielsen Media Research, Inc.	 	Data Insertion Apparatus and Methods for Use with Compressed Audio/Video Data
												
	Canada	 	00300CA01	 	PCT	 	Non Provisional	 	2,600,874	 		 	Published	 	19 Apr 2005	 		 		 	The Nielsen Company	 	Method and Apparatus for encoding multiple audio channels of an MPEG stream
												
	Canada	 	00277CA01	 	PCT	 	Non Provisional	 	2,563,834	 		 	Published	 	22 Apr 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Maintain Audience Privacy While Determining Viewing of Video-On-Demand Programming
												
	Canada	 	00278CA01	 	PCT	 	Non Provisional	 	2,574,998	 		 	Published	 	25 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MONITORING THE INSERTION OF LOCAL MEDIA CONTENT INTO A PROGRAM STREAM
												
	Canada	 	00294ICA01	 	PCT	 	Non Provisional	 	2,581,164	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
												
	Canada	 	00294ICA02	 	PCT	 	Non Provisional	 	2,581,168	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
												
	Canada	 	00293CA01	 	PCT	 	Non Provisional	 	2,576,865	 		 	Published	 	09 Aug 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR AUDIO/VISUAL CONTENT FROM VARIOUS SOURCES

  

					
		 	Nielsen Proprietary Confidential	 	Page 11 of 21

					
		  	Nielsen Non-US Patents & Pending Applications	  	

  

																							
	 Country
	 	 Nielsen Matter #
	 	 Application Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners Pre-Restructuring
	 	 Invention Title

	Canada	 	00157CA01	 	PCT	 	Non Provisional	 	2,588,217	 		 	Published	 	22 Nov 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MEDIA SOURCE IDENTIFICATION AND TIME SHIFTED MEDIA CONSUMPTION MEASUREMENTS
												
	Canada	 	00275CA01	 	PCT	 	Non Provisional	 	2,601,879	 		 	Published	 	17 Mar 2006	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus for detecting the location of an audience member using a portable people meter
												
	Canada	 	BUZZ1CA01	 	PCT	 	Non Provisional	 	2,617,954	 		 	Published	 	03 Aug 2006	 		 		 	Buzzmetrics, LTD.	 	METHOD AND SYSTEM FOR EXTRACTING WEB DATA
												
	Canada	 	00312CA01	 	PCT	 	Non Provisional	 	2,619,781	 		 	Published	 	16 Aug 2006	 		 		 	Nielsen Media Research, Inc.	 	Display Device On/Off Detection Methods and Apparatus
												
	Canada	 	00305CA01	 	PCT	 	Non Provisional	 	2,621,061	 		 	Published	 	01 Sep 2006	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus to Meter Printed Media
												
	Canada	 	00320CA01	 	PCT	 	Non Provisional	 	2,626,798	 		 	Published	 	20 Oct 2006	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus for Metering a Portable Media Player
												
	Canada	 	00296CA01	 	Secondary	 	Non Provisional	 	0569973	 	1,290,063	 	Granted	 	24 Jun 1987	 	01 Oct 1991	 	01 Oct 2008	 	Nielsen Broadcast Data Systems	 	Broadcast Information Classification System and Method
												
	Canada	 	00264CA01	 	Secondary	 	Non Provisional	 	590,271	 	1,330,595	 	Granted	 	07 Feb 1989	 	05 Jul 1994	 	05 Jul 2011	 	ACNielsen	 	Marketing Research System for Obtaining Retail Data on a Real Time Basis
												
	Canada	 	00049CA01	 	Secondary	 	Non Provisional	 	613,019	 	1,314,622	 	Granted	 	25 Sep 1989	 	16 Mar 1993	 	16 Mar 2010	 	Nielsen Media Research, Inc.	 	METHOD AND APPARATUS FOR DETERMINING AUDIENCE VIEWING HABITS BY JAMMING A CONTROL SIGNAL AND IDENTIFYING THE VIEWERS COMMAND
												
	Canada	 	00297CA01	 	PCT	 	Non Provisional	 	2,041,754	 	2,041,754	 	Granted	 	02 May 1991	 	28 Dec 2004	 	02 May 2011	 	Nielsen Broadcast Data Systems	 	Signal Recognition System and Method
												
	Canada	 	00011ICA01	 	PCT	 	Non Provisional	 	2,123,995	 	2123995	 	Granted	 	20 Nov 1992	 	22 Jul 2003	 	20 Nov 2012	 	Nielsen Media Research, Inc.	 	In-Station Television Program Encoding and Monitoring System and Method
												
	Canada	 	00060ICA01	 	Secondary	 	Non Provisional	 	2,106,143	 	2,106,143	 	Granted	 	14 Sep 1993	 	24 Feb 2004	 	14 Sep 2013	 	Nielsen Media Research Intl	 	UNIVERSAL BROADCAST CODE AND MULTI-LEVEL ENCODED SIGNAL MONITORING SYSTEM
												
	Canada	 	00005CA01	 	Secondary	 	Non Provisional	 	2,110,866	 	2,110,866	 	Granted	 	07 Dec 1993	 	06 Jul 2004	 	07 Dec 2013	 	Nielsen Media Research, Inc.	 	Audience Measurement System and Method
												
	Canada	 	00008CA01	 	PCT	 	Non Provisional	 	2,150,539	 	2,150,539	 	Granted	 	17 Oct 1994	 	14 Nov 2000	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	Canada	 	NNR1CA01	 	PCT	 	Non Provisional	 	2,223,919	 	2,223,919	 	Granted	 	07 Jun 1996	 	09 Jul 2002	 	07 Jun 2016	 	NetRatings, Inc.	 	COMPUTER USE METER AND ANALYZER
												
	Canada	 	00014CA01	 	PCT	 	Non Provisional	 	2,253,544	 	2,253,544	 	Granted	 	24 Apr 1997	 	13 Sep 2005	 	27 Apr 2017	 	Nielsen Media Research, Inc.	 	Television Receiver Use Metering with Separate Program and Sync Detectors - Video Signal Sensor
												
	Canada	 	00015CA01	 	PCT	 	Non Provisional	 	2,275,409	 	2,275,409	 	Granted	 	27 May 1997	 	25 Jul 2006	 	27 May 2017	 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	Canada	 	00020CA01	 	PCT	 	Non Provisional	 	2,289,519	 	2,289,519	 	Granted	 	07 Jul 1998	 	10 Apr 2001	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	Canada	 	00060ICA02	 	Divisional	 	Non Provisional	 	2,452,164	 	2,452,164	 	Granted	 	31 Dec 2003	 	07 Dec 2004	 	14 Sep 2013	 	Nielsen Media Research Intl	 	UNIVERSAL BROADCAST CODE AND MULTI-LEVEL ENCODED SIGNAL MONITORING SYSTEM
												
	Canada	 	00028CA01	 	Secondary	 	Non Provisional	 	2,247,706	 		 	Application	 	18 Sep 1998	 		 		 	Nielsen Media Research, Inc.	 	USE OF BROWSER HISTORY FILE TO DETERMINE WEBSITE REACH
												
	Canada	 	00024CA01	 	PCT	 	Non Provisional	 	2,332,977	 		 	Application	 	05 Nov 1998	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	Canada	 	00026CA01	 	Secondary	 	Non Provisional	 	2,293,957	 		 	Application	 	06 Jan 2000	 		 		 	Nielsen Media Research, Inc.	 	Detection of Media Links in Broadcast Signals
												
	Canada	 	00249CA01	 	Secondary	 	Non Provisional	 	2,295,419	 		 	Application	 	14 Jan 2000	 		 		 	A.C. Nielsen (US), Inc.	 	Method and System for Market Research Data Mining
												
	Canada	 	00036CA01	 	PCT	 	Non Provisional	 	2,405,179	 		 	Application	 	03 Apr 2001	 		 		 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
												
	Canada	 	TELE039CA01	 	PCT	 	Non Provisional	 	2,420,238	 		 	Application	 	31 Aug 2001	 		 		 	Telephia, Inc.	 	SYSTEM AND METHOD FOR MEASURING WIRELESS DEVICE AND NETWORK USAGE AND PERFORMANCE METRICS
												
	Canada	 	00003CA01	 	PCT	 	Non Provisional	 	2,466,637	 		 	Application	 	01 Nov 2002	 		 		 	Nielsen Media Research Inc.	 	Apparatus and Method for Detecting and Correcting a Corrupted Broadcast Time Code
												
	Canada	 	00100CA01	 	PCT	 	Non Provisional	 	2,540,575	 		 	Application	 	12 Sep 2003	 		 		 	Nielsen Media Research, Inc.	 	Digital Video Signature Apparatus and Methods for Use with Video Program Identification Systems
												
	Canada	 	00076CA01	 	PCT	 	Non Provisional	 	2,571,088	 		 	Application	 	08 Jun 2004	 		 		 	Nielsen Media Research, Inc.	 	USING INSERTED CONTENT FOR CONTENT DELIVERY VERIFICATION
												
	Canada	 	00211ICA01	 	PCT	 	Non Provisional	 	2,529,310	 		 	Application	 	14 Jun 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Embedding Watermarks
												
	Canada	 	00231CA01	 	PCT	 	Non Provisional	 	2,551,998	 		 	Application	 	10 Dec 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Distinguish a Signal Originating From a Local Device From a Broadcast Signal
												
	Canada	 	00243CA01	 	PCT	 	Non Provisional	 	2,611,488	 		 	Application	 	02 Jun 2005	 		 		 	The Nielsen Company	 	Methods and Apparatus for Collecting Media Consumption Data Based on Usage Information
												
	Canada	 	00262CA01	 	PCT	 	Non Provisional	 	2,611,070	 		 	Application	 	03 Jun 2005	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO DETECT A TIME-SHIFT EVENT ASSOCIATED WITH THE PRESENTATION OF MEDIA CONTENT
												
	Canada	 	00289CA01	 	PCT	 	Non Provisional	 	2,572,622	 		 	Application	 	29 Jun 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MIXING COMPRESSED DIGITAL BIT STREAMS
												
	Canada	 	00233CA01	 	PCT	 	Non Provisional	 	2,572,306	 		 	Application	 	01 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Set Top Box IDE/PATA or SATA Bus Analyzer
												
	Canada	 	00295CA01	 	PCT	 	Non Provisional	 	2,581,982	 		 	Application	 	27 Sep 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Using Location Information to Manage Spillover in an Audience Monitoring System
												
	Canada	 	00309CA01	 	PCT	 	Non Provisional	 	2,623,697	 		 	Application	 	26 Sep 2006	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Metering Computer-Based Video
												
	Canada	 	00310CA01	 	PCT	 	Non Provisional	 	2,633,577	 		 	Application	 	12 Dec 2006	 		 		 	Nielsen Media Research, Inc.	 	Systems and Methods to Wirelessly Meter Audio/Visual Devices
												
	Canada	 	00313CA01	 	PCT	 	Non Provisional	 	2,652,655	 		 	Application	 	18 May 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Cooperator Installed Meters
												
	Canada	 	00306CA01	 	PCT	 	Non Provisional	 		 		 	Application	 	11 Jun 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO METER CONTENT EXPOSURE USING CLOSED CAPTION INFORMATION
												
	Canada	 	00325CA01	 	PCT	 	Non Provisional	 	2,654,816	 		 	Application	 	20 Jun 2007	 		 		 	The Nielsen Company	 	Method and Apparatus for Identifying Usage of a Television
												
	Canada	 	00334CA01	 	PCT	 	Non Provisional	 	2,656,188	 		 	Application	 	26 Jun 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving Data Warehouse Performance
												
	Canada	 	00321CA01	 	Secondary	 	Non Provisional	 	2,615,262	 		 	Application	 	14 Dec 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods, Systems, and Apparatus for Multi-Purpose Metering
												
	Canada	 	00348CA01	 	Priority	 	Non Provisional	 	2,643,532	 		 	Application	 	07 Nov 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Measure Brand Exposure in Media Streams
												
	Canada	 	00359CA01	 	Secondary	 	Non Provisional	 	2,654,684	 		 	Application	 	19 Feb 2009	 		 		 	The Nielsen Company (U.S.), Inc.	 	Methods and Apparatus to Monitor In-Home Advertisement Exposure
												
	Canada	 	00022CA01	 	Secondary	 	Non Provisional	 	2,272,506	 		 	Allowed	 	19 May 1999	 		 		 	Nielsen Media Research, Inc.	 	Metering of Internet Content Using a Control
												
	Canada	 	00030CA01	 	Secondary	 	Non Provisional	 	2,272,516	 		 	Allowed	 	19 May 1999	 		 		 	Nielsen Media Research, Inc.	 	COLLECTION OF IMAGES IN WEB USE REPORTING SYSTEM
												
	Canada	 	00032CA01	 	Secondary	 	Non Provisional	 	2,273,634	 		 	Allowed	 	02 Jun 1999	 		 		 	Nielsen Media Research, Inc.	 	METHOD AND SYSTEM FOR THE COLLECTION OF COOKIES AND OTHER INFORMATION FROM A PANEL
												
	Canada	 	00031CA01	 	PCT	 	Non Provisional	 	2,361,568	 		 	Allowed	 	16 Feb 2000	 		 		 	Nielsen Media Research, Inc.	 	METHOD AND SYSTEM FOR THE DISCOVERY OF COOKIES AND OTHER CLIENT INFORMATION
												
	China	 	00029CN04	 	PCT	 	Non Provisional	 	10094354.2	 		 	Published	 	29 Aug 1997	 		 		 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	China	 	00036CN01	 	PCT	 	Non Provisional	 	01807789.7	 		 	Published	 	03 Apr 2001	 		 		 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
												
	China	 	TELE200CN01	 	PCT	 	Non Provisional	 	03812238.3	 		 	Published	 	03 Apr 2003	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHOD AND APPARATUS FOR MEASURING COMMUNICATION MARKET STATISTICS
												
	China	 	00092CN01	 	PCT	 	Non Provisional	 	03809075.9	 		 	Published	 	21 Apr 2003	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
												
	China	 	00095CN01	 	PCT	 	Non Provisional	 	80110513.8	 		 	Published	 	07 Oct 2003	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Extract Codes from a Plurality of Channels
												
	China	 	00211ICN01	 	PCT	 	Non Provisional	 	80020200.8	 		 	Published	 	14 Jun 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Embedding Watermarks

  

					
		 	Nielsen Proprietary Confidential	 	Page 12 of 21

					
		  	Nielsen Non-US Patents & Pending Applications	  	

  

																							
	 Country
	 	 Nielsen Matter #
	 	 Application Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners Pre-Restructuring
	 	 Invention Title

	China	 	00225ICN01	 	PCT	 	Non Provisional	 	80033792.7	 		 	Published	 	15 Oct 2004	 		 		 	Nielsen Media Research, Inc.	 	Battery Powered, Wireless, Portable, Off-The-Shelf, Multi-Purpose Audience Measurement Meter
												
	China	 	00036CN02	 	Divisional	 	Non Provisional	 	10008465.2	 		 	Published	 	21 Feb 2005	 		 		 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
												
	China	 	00300CN01	 	PCT	 	Non Provisional	 	80049536.1	 		 	Published	 	19 Apr 2005	 		 		 	The Nielsen Company	 	Method and Apparatus for encoding multiple audio channels of an MPEG stream
												
	China	 	00262CN01	 	PCT	 	Non Provisional	 	80051154.2	 		 	Published	 	03 Jun 2005	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO DETECT A TIME-SHIFT EVENT ASSOCIATED WITH THE PRESENTATION OF MEDIA CONTENT
												
	China	 	00289ICN01	 	PCT	 	Non Provisional	 	0580026107.2	 		 	Published	 	29 Jun 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MIXING COMPRESSED DIGITAL BIT STREAMS
												
	China	 	00294ICN02	 	PCT	 	Non Provisional	 	80033365.3	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of
												
		 		 		 		 		 		 		 		 		 		 		 	Electronic Media Exposure Measurement Systems
												
	China	 	00294ICN01	 	PCT	 	Non Provisional	 	80033364.9	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
												
	China	 	00293ICN01	 	PCT	 	Non Provisional	 	80030202.X	 		 	Published	 	09 Aug 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR AUDIO/VISUAL CONTENT FROM VARIOUS SOURCES
												
	China	 	00312CN01	 	PCT	 	Non Provisional	 	80036510.8	 		 	Published	 	16 Aug 2006	 		 		 	Nielsen Media Research, Inc.	 	Display Device On/Off Detection Methods and Apparatus
												
	China	 	00305CN01	 	PCT	 	Non Provisional	 	80037342.4	 		 	Published	 	01 Sep 2006	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus to Meter Printed Media
												
	China	 	00320CN01	 	PCT	 	Non Provisional	 	80045794.7	 		 	Published	 	20 Oct 2006	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus for Metering a Portable Media Player
												
	China	 	00092CN02	 	Divisional	 	Non Provisional	 	10139849.7	 		 	Published	 	02 Aug 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
												
	China	 	00016CN02	 	Divisional	 	Non Provisional	 	10091335.3	 		 	Published	 	09 Apr 2008	 		 		 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
												
	China	 	00008CN01	 	PCT	 	Non Provisional	 	94190826.7	 	94190826.7	 	Granted	 	17 Oct 1994	 	02 Oct 1999	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	China	 	00014CN01	 	PCT	 	Non Provisional	 	97195096.2	 	CN 1211962C	 	Granted	 	24 Apr 1997	 	20 Jul 2005	 	27 Apr 2017	 	Nielsen Media Research, Inc.	 	Television Receiver Use Metering with Separate Program and Sync Detectors - Video Signal Sensor
												
	China	 	00015CN01	 	PCT	 	Non Provisional	 	97181455.4	 	97181455.4	 	Granted	 	27 May 1997	 	15 Sep 2004	 	27 May 2017	 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	China	 	00029CN01	 	PCT	 	Non Provisional	 	97191556.3	 	ZL971915563	 	Granted	 	29 Aug 1997	 	03 Nov 2004	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	China	 	00029CN02	 	Divisional	 	Non Provisional	 	0410033715.3	 	10033715.3	 	Granted	 	29 Aug 1997	 	09 Apr 2008	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	China	 	00029CN03	 	Divisional	 	Non Provisional	 	0410033713.4	 	10033713.4	 	Granted	 	29 Aug 1997	 	21 Mar 2007	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	China	 	NNR2CN01	 	PCT	 	Non Provisional	 	98803581.2	 	98803581.2	 	Granted	 	20 Mar 1998	 	01 Mar 2006	 	20 Mar 2018	 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
												
	China	 	00020CN01	 	PCT	 	Non Provisional	 	98806840.0	 	98806840.0	 	Granted	 	09 Jul 1998	 	18 Feb 2004	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	China	 	00024CN01	 	PCT	 	Non Provisional	 	98814165.5	 	98814165.5	 	Granted	 	05 Nov 1998	 	05 May 2004	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	China	 	00024CN02	 	Divisional	 	Non Provisional	 	10114213.9	 	100372270C	 	Granted	 	05 Nov 1998	 	27 Feb 2008	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	China	 	TELE039CN01	 	PCT	 	Non Provisional	 	018164366	 	ZL01816436.6	 	Granted	 	31 Aug 2001	 	27 Mar 2009	 	31 Aug 2021	 	Telephia, Inc.	 	SYSTEM AND METHOD FOR MEASURING WIRELESS DEVICE AND NETWORK USAGE AND PERFORMANCE METRICS
												
	China	 	00087CN01	 	PCT	 	Non Provisional	 	00819601.X	 		 	Application	 	24 Apr 2000	 		 		 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY
												
	China	 	00233ICN01	 	PCT	 	Non Provisional	 	0580026327.5	 		 	Application	 	01 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Set Top Box IDE/PATA or SATA Bus Analyzer
												
	China	 	00309CN01	 	PCT	 	Non Provisional	 	80039792.7	 		 	Application	 	26 Sep 2006	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Metering Computer-Based Video
												
	China	 	00310CN01	 	PCT	 	Non Provisional	 	80052652.3	 		 	Application	 	12 Dec 2006	 		 		 	Nielsen Media Research, Inc.	 	Systems and Methods to Wirelessly Meter Audio/Visual Devices
												
	China	 	00313CN01	 	PCT	 	Non Provisional	 	0780022896.1	 		 	Application	 	18 May 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Cooperator Installed Meters
												
	China	 	00306CN01	 	PCT	 	Non Provisional	 	200780021863.5	 		 	Application	 	11 Jun 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO METER CONTENT EXPOSURE USING CLOSED CAPTION INFORMATION
												
	China	 	00325CN01	 	PCT	 	Non Provisional	 	2007/80022899.5	 		 	Application	 	20 Jun 2007	 		 		 	The Nielsen Company	 	Method and Apparatus for Identifying Usage of a Television
												
	China	 	00334CN01	 	PCT	 	Non Provisional	 	200780023779.7	 		 	Application	 	26 Jun 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving Data Warehouse Performance
												
	China	 	00326CN01	 	PCT	 	Non Provisional	 	0780021656.X	 		 	Application	 	29 Jun 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Location-Based Media Metering and Web Services
												
	China	 	00341CN01	 	Secondary	 	Non Provisional	 	20081010924.X	 		 	Application	 	15 May 2008	 		 		 	Nielsen Media Research, Inc.	 	CONNECTOR RETAINERS AND METHODS OF SECURING A CONNECTOR IN A RECEPTACLE
												
	China	 	00360CN01	 	Secondary	 	Non Provisional	 	10109202.04	 		 	Application	 	16 May 2008	 		 		 	Nielsen Media Research, Inc.	 	Connector Retainers and Methods of Securing a Connector in a Receptacle
												
	China	 	TELE039CN02	 	Divisional	 	Non Provisional	 		 		 	Application	 	01 Jun 2009	 		 		 	Telephia, Inc.	 	SYSTEM AND METHOD FOR MEASURING WIRELESS DEVICE AND NETWORK USAGE AND PERFORMANCE METRICS
												
	China	 	00016CN01	 	PCT	 	Non Provisional	 	97182123.2	 	97182123.2	 	Allowed	 	24 Nov 1997	 	04 Jun 2008	 	24 Nov 2017	 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
												
	China	 	00031CN01	 	PCT	 	Non Provisional	 	00804598.4	 	00804598.4	 	Allowed	 	16 Feb 2000	 	25 Apr 2007	 	16 Feb 2020	 	Nielsen Media Research, Inc.	 	METHOD AND SYSTEM FOR THE DISCOVERY OF COOKIES AND OTHER CLIENT INFORMATION
												
	Denmark	 	00008DK02	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	Denmark	 	00029DK01	 	EP	 	Non Provisional	 	97940719.4	 	0 870 234	 	Granted	 	29 Aug 1997	 	26 Mar 2003	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	Denmark	 	00020DK03	 	Divisional	 	Non Provisional	 	00114272.8	 	1043854	 	Granted	 	09 Jul 1998	 	02 Jan 2008	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	European Patent	 	00008EP03	 	Divisional	 	Non Provisional	 	03027280.1	 		 	Published	 	17 Oct 1994	 		 		 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	European Patent	 	00008EP04	 	Divisional	 	Non Provisional	 	03027278.5	 		 	Published	 	17 Oct 1994	 		 		 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	European Patent	 	00008EP05	 	Divisional	 	Non Provisional	 	03027279.3	 		 	Published	 	17 Oct 1994	 		 		 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	European Patent	 	NNR1EP02	 	Divisional	 	Non Provisional	 	07005982.9	 		 	Published	 	07 Jun 1996	 		 		 	NetRatings, Inc.	 	COMPUTER USE METER AND ANALYZER
												
	European Patent	 	NNR1EP01	 	PCT	 	Non Provisional	 	96921533.4	 		 	Published	 	07 Jun 1996	 		 		 	NetRatings, Inc.	 	COMPUTER USE METER AND ANALYZER
												
	European Patent	 	00015EP02	 	Divisional	 	Non Provisional	 	07017129.3	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	European Patent	 	00029EP02	 	Divisional	 	Non Provisional	 	01106943.2	 		 	Published	 	29 Aug 1997	 		 		 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	European Patent	 	00029EP03	 	Divisional	 	Non Provisional	 	01123166.9	 		 	Published	 	29 Aug 1997	 		 		 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	European Patent	 	NNR2EP01	 	PCT	 	Non Provisional	 	98911879.9	 		 	Published	 	20 Mar 1998	 		 		 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
												
	European Patent	 	00024EP03	 	Divisional	 	Non Provisional	 	07014944.8	 		 	Published	 	05 Nov 1998	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	European Patent	 	00024EP02	 	Divisional	 	Non Provisional	 	20040014598.9	 		 	Published	 	05 Nov 1998	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	European Patent	 	00031EP01	 	PCT	 	Non Provisional	 	00908678.6	 		 	Published	 	16 Feb 2000	 		 		 	Nielsen Media Research, Inc.	 	METHOD AND SYSTEM FOR THE DISCOVERY OF COOKIES AND OTHER CLIENT INFORMATION
												
	European Patent	 	00087EP01	 	PCT	 	Non Provisional	 	00926322.9	 		 	Published	 	24 Apr 2000	 		 		 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY

  

					
		 	Nielsen Proprietary Confidential	 	Page 13 of 21

					
		  	Nielsen Non-US Patents & Pending Applications	  	

  

																							
	 Country
	  	 Nielsen Matter #
	  	 Application Type
	  	 Case Type
	  	 Application #
	  	 Patent #
	  	 Status
	  	 Filed Date
	  	 Grant Date
	  	 Expiry Date
	  	 Owners Pre-Restructuring
	  	 Invention Title

	European Patent	  	NNR4EP01	  	PCT	  	Non Provisional	  	00949006.1	  		  	Published	  	07 Aug 2000	  		  		  	Red Sheriff Limited	  	NETWORK RESOURCE MONITORING AND MEASUREMENT SYSTEM AND METHOD
												
	European Patent	  	NNR11EP01	  	PCT	  	Non Provisional	  	00980233.1	  		  	Published	  	25 Oct 2000	  		  		  	NetRatings, Inc.	  	SYSTEM AND METHOD FOR ESTIMATING PREVALENCE OF DIGITAL CONTENT AND THE WORLD WIDE WEB
												
	European Patent	  	00036EP01	  	PCT	  	Non Provisional	  	01924636.2	  		  	Published	  	03 Apr 2001	  		  		  	Nielsen Media Research, Inc.	  	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
												
	European Patent	  	00042EP01	  	PCT	  	Non Provisional	  	02741954.8	  		  	Published	  	14 Jun 2002	  		  		  	Nielsen Media Research, Inc.	  	PROMPTING OF AUDIENCE MEMBER IDENTIFICATION
												
	European Patent	  	00026CIPEP01	  	PCT	  	Non Provisional	  	02766287.3	  		  	Published	  	18 Sep 2002	  		  		  	Nielsen Media Research, Inc.	  	Detection of Media Links in Broadcast Signals
												
	European Patent	  	00106EP01	  	PCT	  	Non Provisional	  	02784621.1	  		  	Published	  	27 Nov 2002	  		  		  	Nielsen Media Research, Inc.	  	Apparatus and Methods for Tracking and Analyzing Digital Recording Device Event Sequences
												
	European Patent	  	00091EP01	  	PCT	  	Non Provisional	  	03 815 891.1	  		  	Published	  	10 Feb 2003	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS TO ADAPTIVELY GATHER AUDIENCE INFORMATION DATA
												
	European Patent	  	TELE200EP01	  	PCT	  	Non Provisional	  	03719560.9	  		  	Published	  	03 Apr 2003	  		  		  	The Nielsen Company (U.S.), Inc.	  	METHOD AND APPARATUS FOR MEASURING COMMUNICATION MARKET STATISTICS
												
	European Patent	  	00092EP01	  	PCT	  	Non Provisional	  	03750041.0	  		  	Published	  	21 Apr 2003	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
												
	European Patent	  	00093IEP01	  	PCT	  	Non Provisional	  	03 817 463.7	  		  	Published	  	18 Jul 2003	  		  		  	Nielsen Media Research, Inc.	  	Signature-Based Program Identification Apparatus and Methods for Use with Digital Broadcast Systems
												
	European Patent	  	00089EP01	  	PCT	  	Non Provisional	  	03818813.2	  		  	Published	  	29 Aug 2003	  		  		  	Nielsen Media Research, Inc.	  	AUDIO BASED METHODS AND APPARATUS FOR DETECTING A CHANNEL CHANGE EVENT
												
	European Patent	  	00105EP01	  	PCT	  	Non Provisional	  	03749497.8	  		  	Published	  	08 Sep 2003	  		  		  	Nielsen Media Research, Inc.	  	DIGITAL DATA INSERTER FOR TELEVISION AUDIENCE MEASUREMENT.
												
	European Patent	  	00100EP01	  	PCT	  	Non Provisional	  	03 754 665.2	  		  	Published	  	12 Sep 2003	  		  		  	Nielsen Media Research, Inc.	  	Digital Video Signature Apparatus and Methods for Use with Video Program Identification Systems
												
	European Patent	  	00095EP01	  	PCT	  	Non Provisional	  	03759745.7	  		  	Published	  	07 Oct 2003	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Extract Codes from a Plurality of Channels
												
	European Patent	  	00101IEP01	  	PCT	  	Non Provisional	  	04821943.0	  		  	Published	  	29 Mar 2004	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Detect a Blank Frame in a Digital Video Broadcast Signal
												
	European Patent	  	00211IEP01	  	PCT	  	Non Provisional	  	04 776 572.2	  		  	Published	  	14 Jun 2004	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus for Embedding Watermarks
												
	European Patent	  	00225IEP01	  	PCT	  	Non Provisional	  	04795418.5	  		  	Published	  	15 Oct 2004	  		  		  	Nielsen Media Research, Inc.	  	Battery Powered, Wireless, Portable, Off-The-Shelf, Multi-Purpose Audience Measurement Meter
												
	European Patent	  	00261EP01	  	PCT	  	Non Provisional	  	05 723 212.6	  		  	Published	  	17 Feb 2005	  		  		  	Nielsen Media Research, Inc.	  	Method and Apparatus to Determine Audience Viewing of Recorded Programs
												
	European Patent	  	00239EP01	  	PCT	  	Non Provisional	  	05724978.1	  		  	Published	  	08 Mar 2005	  		  		  	The Nielsen Company (U.S.), Inc.	  	Variable Encoding and Detection Apparatus and Methods
												
	European Patent	  	00300EP01	  	PCT	  	Non Provisional	  	05736583.5	  		  	Published	  	19 Apr 2005	  		  		  	The Nielsen Company	  	Method and Apparatus for encoding multiple audio channels of an MPEG stream
												
	European Patent	  	00262EP01	  	PCT	  	Non Provisional	  	05 823 128.3	  		  	Published	  	03 Jun 2005	  		  		  	The Nielsen Company (U.S.), Inc.	  	METHODS AND APPARATUS TO DETECT A TIME-SHIFT EVENT ASSOCIATED WITH THE PRESENTATION OF MEDIA CONTENT
												
	European Patent	  	00289IEP01	  	PCT	  	Non Provisional	  	05780308.2	  		  	Published	  	29 Jun 2005	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS FOR MIXING COMPRESSED DIGITAL BIT STREAMS
												
	European Patent	  	00233IEP01	  	PCT	  	Non Provisional	  	05764664.8	  		  	Published	  	01 Jul 2005	  		  		  	Nielsen Media Research, Inc.	  	Set Top Box IDE/PATA or SATA Bus Analyzer
												
	European Patent	  	00294IEP01	  	PCT	  	Non Provisional	  	05777552.0	  		  	Published	  	29 Jul 2005	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
												
	European Patent	  	00294IEP02	  	PCT	  	Non Provisional	  	05776406.0	  		  	Published	  	29 Jul 2005	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
												
	European Patent	  	00293IEP01	  	PCT	  	Non Provisional	  	05 798 239.9	  		  	Published	  	09 Aug 2005	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS TO MONITOR AUDIO/VISUAL CONTENT FROM VARIOUS SOURCES
												
	European Patent	  	00295EP01	  	PCT	  	Non Provisional	  	05798935.2	  		  	Published	  	27 Sep 2005	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus for Using Location Information to Manage Spillover in an Audience Monitoring System
												
	European Patent	  	00267EP01	  	PCT	  	Non Provisional	  	05 826 647.9	  		  	Published	  	21 Nov 2005	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS FOR DETECTING SPACE-SHIFTED MEDIA CONTENT ASSOCIATED WITH A DIGITAL RECORDING/PLAYBACK DEVICE
												
	European Patent	  	00157EP01	  	PCT	  	Non Provisional	  	05 824 499.7	  		  	Published	  	22 Nov 2005	  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS FOR MEDIA SOURCE IDENTIFICATION AND TIME SHIFTED MEDIA CONSUMPTION MEASUREMENTS
												
	European Patent	  	BUZZ1EP01	  	PCT	  	Non Provisional	  	06 780 376.7	  		  	Published	  	03 Aug 2006	  		  		  	Buzzmetrics, LTD.	  	METHOD AND SYSTEM FOR EXTRACTING WEB DATA
												
	European Patent	  	00312EP01	  	PCT	  	Non Provisional	  	06801611.2	  		  	Published	  	16 Aug 2006	  		  		  	Nielsen Media Research, Inc.	  	Display Device On/Off Detection Methods and Apparatus
												
	European Patent	  	00305EP01	  	PCT	  	Non Provisional	  	06 802 728.3	  		  	Published	  	01 Sep 2006	  		  		  	Nielsen Media Research, Inc.	  	Method and Apparatus to Meter Printed Media
												
	European Patent	  	00309EP01	  	PCT	  	Non Provisional	  	06 815 422.8	  		  	Published	  	26 Sep 2006	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus for Metering Computer-Based Video
												
	European Patent	  	00320EP01	  	PCT	  	Non Provisional	  	06 827 898.5	  		  	Published	  	20 Oct 2006	  		  		  	Nielsen Media Research, Inc.	  	Method and Apparatus for Metering a Portable Media Player
												
	European Patent	  	00330EP01	  	PCT	  	Non Provisional	  	07 754 351.0	  		  	Published	  	27 Mar 2007	  		  		  	Nielsen Media Research, Inc.	  	Methods and Systems to Meter Media Content Presented on a Wireless Communication Device
												
	European Patent	  	00321EP02	  	PCT	  	Non Provisional	  	07 754 662.0	  		  	Published	  	02 Apr 2007	  		  		  	Nielsen Media Research, Inc.	  	Methods, Systems, and Apparatus for Multi-Purpose Metering
												
	European Patent	  	00334EP01	  	PCT	  	Non Provisional	  	07796458.3-1225	  		  	Published	  	26 Jun 2007	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus for Improving Data Warehouse Performance
												
	European Patent	  	00306EP01	  	PCT	  	Non Provisional	  		  		  	Published	  		  		  		  	Nielsen Media Research, Inc.	  	METHODS AND APPARATUS TO METER CONTENT EXPOSURE USING CLOSED CAPTION INFORMATION
												
	European Patent	  	00297EP01	  	PCT	  	Non Provisional	  	910908882	  	EP0480010	  	Granted	  	02 May 1991	  	11 Sep 1996	  	02 May 2011	  	Nielsen Broadcast Data Systems	  	Signal Recognition System and Method
												
	European Patent	  	00011IEP01	  	PCT	  	Non Provisional	  	92925369.8	  	0 617 871	  	Granted	  	20 Nov 1992	  	20 Nov 1999	  	20 Nov 2012	  	Nielsen Media Research, Inc.	  	In-Station Television Program Encoding and Monitoring System and Method
												
	European Patent	  	00008EP02	  	Divisional	  	Non Provisional	  	01126148.4	  	1213860	  	Granted	  	17 Oct 1994	  	23 Apr 2008	  	17 Oct 2014	  	Nielsen Media Research, Inc.	  	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	European Patent	  	00015EP01	  	PCT	  	Non Provisional	  	97926814.1	  	0956669	  	Granted	  	27 May 1997	  	17 Sep 2008	  	27 May 2017	  	Nielsen Media Research, Inc.	  	Source Detection Apparatus and Method For Audience Measurement
												
	European Patent	  	00029EP01	  	PCT	  	Non Provisional	  	97940719.4	  	0 870 234	  	Granted	  	29 Aug 1997	  	26 Mar 2003	  	29 Aug 2017	  	NMR + NetRatings	  	CONTENT DISPLAY MONITOR
												
	European Patent	  	00016EP01	  	PCT	  	Non Provisional	  	97947628.0	  	0 944 991	  	Granted	  	24 Nov 1997	  	02 Aug 2006	  	24 Nov 2017	  	Nielsen Media Research, Inc.	  	Interactive Service Device Metering Systems
												
	European Patent	  	00020EP02	  	Divisional	  	Non Provisional	  	00114272.8	  	1 043 854	  	Granted	  	09 Jul 1998	  	02 Jan 2008	  	09 Jul 2018	  	Nielsen Media Research, Inc.	  	Audience Measurement System for Digital Television
												
	European Patent	  	00024EP01	  	PCT	  	Non Provisional	  	98956602.1	  	1095477	  	Granted	  	05 Nov 1998	  	05 Sep 2007	  	05 Nov 2018	  	Nielsen Media Research, Inc.	  	Broadcast Encoding System and Method
												
	European Patent	  	TELE038EP01	  	PCT	  	Non Provisional	  	20010984202	  	1374481	  	Granted	  	06 Jul 2001	  	23 Nov 2005	  	06 Jul 2021	  	Telephia, Inc.	  	METHOD AND SYSTEM FOR MEASURING DATA QUALITY OF SERVICE IN A WIRELESS NETWORK USING MULTIPLE REMOTE UNITS AND A BACK END PROCESSOR
												
	European Patent	  	00303EP01	  	PCT	  	Non Provisional	  	98932785.3	  		  	Application	  	19 Jun 1998	  		  		  	Nielsen Media Research, Inc.	  	A Cooperative System for Measuring Electronic Media
												
	European Patent	  	TELE039EP01	  	PCT	  	Non Provisional	  	01968369.7	  		  	Application	  	31 Aug 2001	  		  		  	Telephia, Inc.	  	SYSTEM AND METHOD FOR MEASURING WIRELESS DEVICE AND NETWORK USAGE AND PERFORMANCE METRICS
												
	European Patent	  	00101EP01	  	PCT	  	Non Provisional	  	04 821 943.0-2202	  		  	Application	  	29 Mar 2004	  		  		  	Nielsen Media Research, Inc.	  	Methods and Apparatus to Detect a Blank Frame in a Digital Video Broadcast Signal

 

					
		 	Nielsen Proprietary Confidential	 	Page 14 of 21

					
		  	Nielsen Non-US Patents & Pending Applications	  	

  

																							
	 Country
	 	 Nielsen Matter #
	 	 Application Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners Pre-Restructuring
	 	 Invention Title

	European Patent	 	00339EP01	 	PCT	 	Non Provisional	 	07 751 945.2	 		 	Application	 	28 Feb 2007	 		 		 	The Nielsen Company	 	Methods and Systems to Meter Point-of Purchase Conduct With a Wireless Communication Device Equipped With a Camera
												
	European Patent	 	00313EP01	 	PCT	 	Non Provisional	 	07777143.4	 		 	Application	 	17 May 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Cooperator Installed Meters
												
	European Patent	 	00325EP01	 	PCT	 	Non Provisional	 	07845198.6	 		 	Application	 	19 Jun 2007	 		 		 	The Nielsen Company	 	Method and Apparatus for Identifying Usage of a Television
												
	European Patent	 	00326EP01	 	PCT	 	Non Provisional	 	07 799 199.0	 		 	Application	 	29 Jun 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Location-Based Media Metering and Web Services
												
	European Patent	 	00337EP01	 	PCT	 	Non Provisional	 	07 853 737.0	 		 	Application	 	02 Oct 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND SYSTEMS TO RETRIEVE INFORMATION FROM DATA SOURCES
												
	European Patent	 	00338EP01	 	PCT	 	Non Provisional	 	07 844 106.0-1225	 		 	Application	 	10 Oct 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Embedding Codes in Compressed Audio Data Streams
												
	European Patent	 	00359EP01	 	Secondary	 	Non Provisional	 	9002372.2	 		 	Application	 	19 Feb 2009	 		 		 	The Nielsen Company (U.S.), Inc.	 	Methods and Apparatus to Monitor In-Home Advertisement Exposure
												
	Finland	 	00015FI01	 	Divisional	 	Non Provisional	 	07017129.3	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	Finland	 	00029FI01	 	EP	 	Non Provisional	 	97940719.4	 	0 870 234	 	Granted	 	29 Aug 1997	 	26 Mar 2003	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	Finland	 	00020FI03	 	Divisional	 	Non Provisional	 	00114272.8	 	1043854	 	Granted	 	09 Jul 1998	 	02 Jan 2008	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	France	 	00015FR01	 	EP	 	Non Provisional	 	97926814.1	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	France	 	00015FR02	 	Divisional	 	Non Provisional	 	07017129.3	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	France	 	00024FR02	 	Divisional	 	Non Provisional	 	20040014598.9	 		 	Published	 	05 Nov 1998	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	France	 	00297FR01	 	EP	 	Non Provisional	 	910908882	 	EP0480010	 	Granted	 	02 May 1991	 	11 Sep 1996	 	02 May 2011	 	Nielsen Broadcast Data Systems	 	Signal Recognition System and Method
												
	France	 	00011IFR01	 	EP	 	Non Provisional	 	92925369.8	 	0 617 871	 	Granted	 	20 Nov 1992	 	20 Nov 1999	 	20 Nov 2012	 	Nielsen Media Research, Inc.	 	In-Station Television Program Encoding and Monitoring System and Method
												
	France	 	00008FR02	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	France	 	00029FR01	 	EP	 	Non Provisional	 	97940719.4	 	0870234	 	Granted	 	29 Aug 1997	 	26 Mar 2003	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	France	 	00016IFR01	 	EP	 	Non Provisional	 	97947628.0	 	0944991	 	Granted	 	24 Nov 1997	 	02 Aug 2006	 		 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
												
	France	 	00020FR03	 	Divisional	 	Non Provisional	 	00114272.8	 	1043854	 	Granted	 	09 Jul 1998	 	02 Jan 2008	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	France	 	00024FR01	 	EP	 	Non Provisional	 	98956602.1	 	1095477	 	Granted	 	05 Nov 1998	 	05 Sep 2007	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	France	 	NNR17FR01	 	PCT	 	Non Provisional	 	FR00/05722	 	0005722	 	Granted	 	04 May 2000	 	09 Apr 2007	 	21 Jul 2020	 	NetRatings, Inc.	 	METHOD FOR ANALYSING AND SAMPLING ACTIVITY ON A COMMUNICATION NETWORK AND IN PARTICULAR ACTIVITY RELATED TO ELECTRONIC COMMERCE
												
	Germany (Federal Republic of)	 	NNR1DE01	 	PCT	 	Non Provisional	 	0921533	 		 	Published	 	07 Jun 1996	 		 		 	NetRatings, Inc.	 	COMPUTER USE METER AND ANALYZER
												
	Germany (Federal Republic of)	 	00015DE02	 	Divisional	 	Non Provisional	 	07017129.3	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	Germany (Federal Republic of)	 	00015DE01	 	EP	 	Non Provisional	 	97926814.1	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	Germany (Federal Republic of)	 	00024DE02	 	Divisional	 	Non Provisional	 	20040014598.9	 		 	Published	 	05 Nov 1998	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	Germany (Federal Republic of)	 	TELE038DE01	 	PCT	 	Non Provisional	 	20016015294	 		 	Published	 	06 Jul 2001	 		 		 	Telephia, Inc.	 	METHOD AND SYSTEM FOR MEASURING DATA QUALITY OF SERVICE IN A WIRELESS NETWORK USING MULTIPLE REMOTE UNITS AND A BACK END PROCESSOR
												
	Germany (Federal Republic of)	 	00297DE01	 	EP	 	Non Provisional	 	910908882	 	EP0480010	 	Granted	 	02 May 1991	 	11 Sep 1996	 	02 May 2011	 	Nielsen Broadcast Data Systems	 	Signal Recognition System and Method
												
	Germany (Federal Republic of)	 	00011IDE01	 	EP	 	Non Provisional	 	92925369.8	 	0 617 871	 	Granted	 	20 Nov 1992	 	20 Nov 1999	 	20 Nov 2012	 	Nielsen Media Research, Inc.	 	In-Station Television Program Encoding and Monitoring System and Method
												
	Germany (Federal Republic of)	 	00008DE02	 	Divisional	 	Non Provisional	 	694 35 093.1	 	69435093.1	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	Germany (Federal Republic of)	 	00029DE01	 	EP	 	Non Provisional	 	97940719.4	 	0870234	 	Granted	 	29 Aug 1997	 	26 Mar 2003	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	Germany (Federal Republic of)	 	00016IDE01	 	EP	 	Non Provisional	 	97947628.0	 	0944991	 	Granted	 	24 Nov 1997	 	02 Aug 2006	 	24 Nov 2017	 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
												
	Germany (Federal Republic of)	 	00020DE03	 	Divisional	 	Non Provisional	 	698 38 956.5	 	1043854	 	Granted	 	09 Jul 1998	 	02 Jan 2008	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	Germany (Federal Republic of)	 	00024DE01	 	EP	 	Non Provisional	 	98956602.1	 	1095477	 	Granted	 	05 Nov 1998	 	05 Sep 2007	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	Germany (Federal Republic of)	 	00348DE01	 	Secondary	 	Non Provisional	 	2008056603.9	 		 	Application	 	10 Nov 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Measure Brand Exposure in Media Streams
												
	Greece	 	00008GR01	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	Hong Kong	 	00015HK01	 	PCT	 	Non Provisional	 	00101613.5	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
												
	Hong Kong	 	00036HK01	 	PCT	 	Non Provisional	 	03107283.8	 		 	Published	 	10 Oct 2003	 		 		 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
												
	Hong Kong	 	00087HK01	 	PCT	 	Non Provisional	 	04103035.7	 		 	Published	 	29 Apr 2004	 		 		 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY
												
	Hong Kong	 	00008HK02	 	Divisional	 	Non Provisional	 	04 108 949.1	 		 	Published	 	12 Nov 2004	 		 		 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	Hong Kong	 	00008HK03	 	Divisional	 	Non Provisional	 	04 108 948.2	 		 	Published	 	12 Nov 2004	 		 		 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	Hong Kong	 	00008HK04	 	Divisional	 	Non Provisional	 	05 102 199.0	 		 	Published	 	14 Mar 2005	 		 		 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
												
	Hong Kong	 	00036HK02	 	Divisional	 	Non Provisional	 	05108695.6	 		 	Published	 	30 Sep 2005	 		 		 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
												
	Hong Kong	 	00092HK01	 	PCT	 	Non Provisional	 	05111834.2	 		 	Published	 	22 Dec 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
												
	Hong Kong	 	TELE200HK01	 	PCT	 	Non Provisional	 	06102173.9	 		 	Published	 	17 Feb 2006	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHOD AND APPARATUS FOR MEASURING COMMUNICATION MARKET STATISTICS
												
	Hong Kong	 	BUZZ1HK01	 	EP	 	Non Provisional	 	0810923.5	 		 	Published	 	03 Aug 2006	 		 		 	Buzzmetrics, LTD.	 	METHOD AND SYSTEM FOR EXTRACTING WEB DATA
												
	Hong Kong	 	00211IHK01	 	PCT	 	Non Provisional	 	061109404	 		 	Published	 	03 Oct 2006	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Embedding Watermarks
												
	Hong Kong	 	00095HK01	 	PCT	 	Non Provisional	 	071027821	 		 	Published	 	15 Mar 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Extract Codes from a Plurality of Channels
												
	Hong Kong	 	00029HK04	 	PCT	 	Non Provisional	 	071027812	 		 	Published	 	15 Mar 2007	 		 		 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	Hong Kong	 	00225IHK01	 	PCT	 	Non Provisional	 	071045099	 		 	Published	 	27 Apr 2007	 		 		 	Nielsen Media Research, Inc.	 	Battery Powered, Wireless, Portable, Off-The-Shelf, Multi-Purpose Audience Measurement Meter
												
	Hong Kong	 	00289IHK01	 	PCT	 	Non Provisional	 	07111028.6	 		 	Published	 	11 Oct 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MIXING COMPRESSED DIGITAL BIT STREAMS
												
	Hong Kong	 	00157HK01	 	EP	 	Non Provisional	 	08 102 459.8	 		 	Published	 	04 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MEDIA SOURCE IDENTIFICATION AND TIME SHIFTED MEDIA CONSUMPTION MEASUREMENTS
												
	Hong Kong	 	00024HK03	 	EP	 	Non Provisional	 	08104008.4	 		 	Published	 	09 Apr 2008	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	Hong Kong	 	00020HK01	 	PCT	 	Non Provisional	 	01102551.6	 	1,043,853	 	Granted	 	09 Jul 1998	 	10 Apr 2001	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	Hong Kong	 	00020HK02	 	Divisional	 	Non Provisional	 	01102553.4	 	1033054	 	Granted	 	09 Jul 1998	 	10 Apr 2001	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
												
	Hong Kong	 	00024HK02	 	PCT	 	Non Provisional	 	04109144.2	 	1066351B	 	Granted	 	05 Nov 1998	 	11 Jul 2008	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	Hong Kong	 	00029HK01	 	PCT	 	Non Provisional	 	99102791.9	 	1018327B	 	Granted	 	02 Jul 1999	 	28 Oct 2005	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
												
	Hong Kong	 	00024HK01	 	PCT	 	Non Provisional	 	01107668.1	 	1040334	 	Granted	 	02 Nov 2001	 	11 Jan 2008	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
												
	Hong Kong	 	00029HK02	 	PCT	 	Non Provisional	 	05103917.9	 	200410033715.3	 	Granted	 	10 May 2005	 	30 Apr 2009	 	10 May 2025	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR

  

					
		 	Nielsen Proprietary Confidential	 	Page 15 of 21

 Nielsen Non-US Patents & Pending Applications 

 

																									
	 	 	 Country
	 	 Nielsen Matter #
	 	 Application
Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners
Pre-Restructuring
	 	 Invention Title

	326	 	Hong Kong	 	00024CIPHK01	 	PCT	 	Non Provisional	 	03102627.4	 		 	Application	 	14 Feb 2000	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
	327	 	Hong Kong	 	00031HK01	 	PCT	 	Non Provisional	 	02108923.3	 		 	Application	 	16 Feb 2000	 		 		 	Nielsen Media Research, Inc.	 	METHOD AND SYSTEM FOR THE DISCOVERY OF COOKIES AND
		 		 		 		 		 		 		 		 		 		 		 		 	OTHER CLIENT INFORMATION
	328	 	Hong Kong	 	TELE039HK01	 	EP	 	Non Provisional	 	031084004	 		 	Application	 	19 Nov 2003	 		 		 	Telephia, Inc.	 	SYSTEM AND METHOD FOR MEASURING WIRELESS DEVICE AND
		 		 		 		 		 		 		 		 		 		 		 		 	NETWORK USAGE AND PERFORMANCE METRICS
	329	 	Hong Kong	 	00293IHK01	 	PCT	 	Non Provisional	 	08105557.6	 		 	Application	 	20 May 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR AUDIO/VISUAL CONTENT
		 		 		 		 		 		 		 		 		 		 		 		 	FROM VARIOUS SOURCES
	330	 	Hong Kong	 	00294IHK01	 	PCT	 	Non Provisional	 	08108392.9	 		 	Application	 	29 Jul 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
	331	 	Hong Kong	 	00312HK01	 	Confirmation	 	Non Provisional	 	9101551	 		 	Application	 	18 Feb 2009	 		 		 	Nielsen Media Research, Inc.	 	Display Device On/Off Detection Methods and Apparatus
	332	 	Hong Kong	 	00305HK01	 	PCT	 	Non Provisional	 	9101649.4	 		 	Application	 	20 Feb 2009	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus to Meter Printed Media
	333	 	Hong Kong	 	00341HK01	 	Confirmation	 	Non Provisional	 	09104178.7	 		 	Application	 	06 May 2009	 		 		 	Nielsen Media Research, Inc.	 	CONNECTOR RETAINERS AND METHODS OF SECURING A
		 		 		 		 		 		 		 		 		 		 		 		 	CONNECTOR IN A RECEPTACLE
	334	 	Hong Kong	 	00360HK01	 	Secondary	 	Non Provisional	 	09104319.7	 		 	Application	 	12 May 2009	 		 		 	Nielsen Media Research, Inc.	 	Connector Retainers and Methods of Securing a Connector in a
		 		 		 		 		 		 		 		 		 		 		 		 	Receptacle
	335	 	India	 	00003IN01	 	PCT	 	Non Provisional	 	979/CHENP/04	 		 	Published	 	01 Nov 2002	 		 		 	Nielsen Media Research Inc.	 	Apparatus and Method for Detecting and Correcting a Corrupted
		 		 		 		 		 		 		 		 		 		 		 		 	Broadcast Time Code
	336	 	India	 	00092IN01	 	PCT	 	Non Provisional	 	2346/CHENP/04	 		 	Published	 	21 Apr 2003	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A
		 		 		 		 		 		 		 		 		 		 		 		 	Media Presentation
	337	 	India	 	00294IIN02	 	PCT	 	Non Provisional	 	1622/DELNP/07	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of
		 		 		 		 		 		 		 		 		 		 		 		 	Electronic Media Exposure Measurement Systems
	338	 	India	 	00294IIN01	 	PCT	 	Non Provisional	 	1621/DELNP/07	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
	339	 	India	 	00036IN01	 	PCT	 	Non Provisional	 	01767/CHE	 	211730	 	Granted	 	03 Apr 2001	 	09 Nov 2007	 	03 Apr 2021	 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
	340	 	India	 	00091IN01	 	PCT	 	Non Provisional	 	1833/CHENP/05	 	225893	 	Granted	 	05 Aug 2005	 	01 Dec 2008	 	10 Feb 2023	 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO ADAPTIVELY GATHER AUDIENCE
		 		 		 		 		 		 		 		 		 		 		 		 	INFORMATION DATA
	341	 	India	 	00020IN01	 	Secondary	 	Non Provisional	 	1812/MAS/98	 		 	Application	 	11 Aug 1998	 		 		 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
	342	 	India	 	00289IIN01	 	PCT	 	Non Provisional	 	465/DELNP/07	 		 	Application	 	29 Jun 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MIXING COMPRESSED DIGITAL
		 		 		 		 		 		 		 		 		 		 		 		 	BIT STREAMS
	343	 	India	 	00293IIN01	 	PCT	 	Non Provisional	 	1602/DELNP/07	 		 	Application	 	09 Aug 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR AUDIO/VISUAL CONTENT
		 		 		 		 		 		 		 		 		 		 		 		 	FROM VARIOUS SOURCES
	344	 	India	 	00225IIN01	 	PCT	 	Non Provisional	 	2379/DELNP/06	 		 	Application	 	28 Apr 2006	 		 		 	Nielsen Media Research, Inc.	 	Battery Powered, Wireless, Portable, Off-The-Shelf, Multi-Purpose
		 		 		 		 		 		 		 		 		 		 		 		 	Audience Measurement Meter
	345	 	Ireland (Republic of)	 	00024IE02	 	Divisional	 	Non Provisional	 	20040014598.9	 		 	Published	 	05 Nov 1998	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
	346	 	Ireland (Republic of)	 	00008IE02	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive
		 		 		 		 		 		 		 		 		 		 		 		 	Signatures - AP Meter.
	347	 	Ireland (Republic of)	 	00029IE01	 	EP	 	Non Provisional	 	97940719.4	 	0 870 234	 	Granted	 	29 Aug 1997	 	26 Mar 2003	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
	348	 	Ireland (Republic of)	 	00020IE03	 	Divisional	 	Non Provisional	 	00114272.8	 	1043854	 	Granted	 	09 Jul 1998	 	02 Jan 2008	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
	349	 	Ireland (Republic of)	 	00024IE01	 	EP	 	Non Provisional	 	98956602.1	 	1095477	 	Granted	 	05 Nov 1998	 	05 Sep 2007	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
	350	 	Israel	 	NNR2IL01	 	PCT	 	Non Provisional	 	131,871	 	131871	 	Granted	 	20 Mar 1998	 	23 Nov 2003	 	20 Mar 2018	 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
	351	 	Italy	 	00015IT01	 	EP	 	Non Provisional	 	97926814.1	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
	352	 	Italy	 	00015IT02	 	Divisional	 	Non Provisional	 	07017129.3	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
	353	 	Italy	 	00024IT02	 	Divisional	 	Non Provisional	 	20040014598.9	 		 	Published	 	05 Nov 1998	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
	354	 	Italy	 	00296IT01	 	EP	 	Non Provisional	 		 	EP0319567	 	Granted	 	10 Jun 1988	 	10 Feb 1993	 	10 Jun 2008	 	Nielsen Broadcast Data Systems	 	Broadcast Information Classification System and Method
	355	 	Italy	 	00315IT01	 	EP	 	Non Provisional	 	88110027.5	 	EP0296588	 	Granted	 	23 Jun 1988	 	11 Mar 1991	 	23 Jun 2008	 	Nielsen Broadcast Data Systems	 	Method and Circuit Arrangement for the Automatic Recognition of Signal
		 		 		 		 		 		 		 		 		 		 		 		 	Sequences
	356	 	Italy	 	00297IT01	 	EP	 	Non Provisional	 	910908882	 	EP0480010	 	Granted	 	02 May 1991	 	11 Sep 1996	 	02 May 2011	 	Nielsen Broadcast Data Systems	 	Signal Recognition System and Method
	357	 	Italy	 	00011IIT01	 	EP	 	Non Provisional	 	92925369.8	 	0 617 871	 	Granted	 	20 Nov 1992	 	20 Nov 1999	 	20 Nov 2012	 	Nielsen Media Research, Inc.	 	In-Station Television Program Encoding and Monitoring System and
		 		 		 		 		 		 		 		 		 		 		 		 	Method
	358	 	Italy	 	00008IT02	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive
		 		 		 		 		 		 		 		 		 		 		 		 	Signatures - AP Meter.
	359	 	Italy	 	00029IT01	 	EP	 	Non Provisional	 	97940719.4	 	0 870 234	 	Granted	 	29 Aug 1997	 	26 Mar 2003	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
	360	 	Italy	 	00016IIT01	 	EP	 	Non Provisional	 	97947628.0	 	0944991	 	Granted	 	24 Nov 1997	 	02 Aug 2006	 	24 Nov 2017	 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
	361	 	Italy	 	00020IT03	 	Divisional	 	Non Provisional	 	00114272.8	 	1043854	 	Granted	 	09 Jul 1998	 	02 Jan 2008	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
	362	 	Italy	 	00024IT01	 	EP	 	Non Provisional	 	98956602.1	 	1095477	 	Granted	 	05 Nov 1998	 	05 Sep 2007	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
	363	 	Japan	 	00016JP01	 	PCT	 	Non Provisional	 	10-526729	 		 	Published	 	24 Nov 1997	 		 		 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
	364	 	Japan	 	00020JP01	 	PCT	 	Non Provisional	 	548980	 		 	Published	 	09 Jul 1998	 		 		 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
	365	 	Japan	 	00087JP01	 	PCT	 	Non Provisional	 	2001-579179	 		 	Published	 	24 Apr 2000	 		 		 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY
	366	 	Japan	 	NNR4JP01	 	PCT	 	Non Provisional	 	20010516087	 		 	Published	 	07 Aug 2000	 		 		 	Red Sheriff Limited	 	NETWORK RESOURCE MONITORING AND MEASUREMENT
	367	 	Japan	 	NNR11JP01	 	PCT	 	Non Provisional	 	2001-552567	 		 	Published	 	25 Oct 2000	 		 		 	NetRatings, Inc.	 	SYSTEM AND METHOD SYSTEM AND METHOD FOR ESTIMATING PREVALENCE OF DIGITAL CONTENT AND THE WORLD WIDE WEB
	368	 	Japan	 	00294JP01	 	PCT	 	Non Provisional	 	2007-523834	 		 	Published	 	29 Jul 2005	 		 		 	The Nielsen Company (U.S.), Inc.	 	NPod Data Post-Processing Technology
	369	 	Japan	 	00294JP02	 	PCT	 	Non Provisional	 	2007-523892	 		 	Published	 	29 Jul 2005	 		 		 	The Nielsen Company (U.S.), Inc.	 	NPod Data Post-Processing Technology
	370	 	Japan	 	00305JP01	 	PCT	 	Non Provisional	 	2008-529280	 		 	Published	 	01 Sep 2006	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus to Meter Printed Media
	371	 	Japan	 	00296JP01	 	PCT	 	Non Provisional	 		 	3001896	 	Granted	 	10 Jun 1988	 	12 Nov 1999	 	10 Jun 2008	 	Nielsen Broadcast Data Systems	 	Broadcast Information Classification System and Method
	372	 	Japan	 	00297JP01	 	PCT	 	Non Provisional	 	JP91/0508688T	 	3130926	 	Granted	 	02 May 1991	 	17 Nov 2000	 	02 May 2011	 	Nielsen Broadcast Data Systems	 	Signal Recognition System and Method
	373	 	Japan	 	00008JP01	 	PCT	 	Non Provisional	 	7-512689	 	3512419	 	Granted	 	17 Oct 1994	 	16 Jan 2004	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive
		 		 		 		 		 		 		 		 		 		 		 		 	Signatures - AP Meter.
	374	 	Japan	 	NNR1JP01	 	PCT	 	Non Provisional	 	502197/97	 	3317705	 	Granted	 	07 Jun 1996	 	14 Jun 2002	 	07 Jun 2016	 	NetRatings, Inc.	 	COMPUTER USE METER AND ANALYZER
	375	 	Japan	 	00014JP01	 	PCT	 	Non Provisional	 	HEI9-542382	 	3535522	 	Granted	 	24 Apr 1997	 	19 Mar 2004	 	24 Apr 2017	 	Nielsen Media Research, Inc.	 	Television Receiver Use Metering with Separate Program and Sync
		 		 		 		 		 		 		 		 		 		 		 		 	Detectors - Video Signal Sensor
	376	 	Japan	 	00015JP01	 	PCT	 	Non Provisional	 	10-534297	 	3919233	 	Granted	 	27 May 1997	 	23 Feb 2007	 	27 May 2017	 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
	377	 	Japan	 	00024JP01	 	PCT	 	Non Provisional	 	560681	 	4030036	 	Granted	 	05 Nov 1998	 	26 Oct 2007	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
	378	 	Japan	 	TELE200JP01	 	PCT	 	Non Provisional	 	P2003-583001	 		 	Application	 	03 Apr 2003	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHOD AND APPARATUS FOR MEASURING COMMUNICATION
		 		 		 		 		 		 		 		 		 		 		 		 	MARKET STATISTICS
	379	 	Korea, Republic of (KR)	 	00087KR01	 	PCT	 	Non Provisional	 	1020027014298	 		 	Published	 	24 Apr 2000	 		 		 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY

  

					
		 	Nielsen Proprietary Confidential	 	Page 16 of 21

 Nielsen Non-US Patents & Pending Applications 

 

																									
	 	 	 Country
	 	 Nielsen Matter #
	 	 Application
Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners
Pre-Restructuring
	 	 Invention Title

	380	 	Korea, Republic of (KR)	 	TELE200KR01	 	PCT	 	Non Provisional	 	2004-7015715	 		 	Published	 	03 Apr 2003	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHOD AND APPARATUS FOR MEASURING COMMUNICATION MARKET STATISTICS
	381	 	Korea, Republic of (KR)	 	00092KR01	 	PCT	 	Non Provisional	 	10-04-7017055	 		 	Published	 	21 Apr 2003	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
	382	 	Korea, Republic of (KR)	 	00105KR01	 	PCT	 	Non Provisional	 	10-05-7007036	 		 	Published	 	08 Sep 2003	 		 		 	Nielsen Media Research, Inc.	 	DIGITAL DATA INSERTER FOR TELEVISION AUDIENCE MEASUREMENT.
	383	 	Korea, Republic of (KR)	 	00294IKR01	 	PCT	 	Non Provisional	 	10-07-7004927	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
	384	 	Korea, Republic of (KR)	 	00294IKR02	 	PCT	 	Non Provisional	 	10-07-7004894	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
	385	 	Korea, Republic of (KR)	 	00293IKR01	 	PCT	 	Non Provisional	 	10-07-7005376	 		 	Published	 	09 Aug 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR AUDIO/VISUAL CONTENT FROM VARIOUS SOURCES
	386	 	Korea, Republic of (KR)	 	NNR2KR01	 	PCT	 	Non Provisional	 	7008652	 	0341110	 	Granted	 	20 Mar 1998	 	04 Jun 2002	 	20 Mar 2018	 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
	387	 	Korea, Republic of (KR)	 	00304KR01	 	Priority	 	Non Provisional	 	10-1999-10580	 	10-324649	 	Granted	 	26 Mar 1999	 	01 Feb 2002	 	26 Mar 2019	 	Nielsen Media Research, Inc.	 	METHOD FOR ANALYZING TELEVISION AUDIENCE RATE EXAMINATION SYSTEM’S DATA
	388	 	Korea, Republic of (KR)	 	00289IKR01	 	PCT	 	Non Provisional	 	10-07-7002769	 		 	Application	 	29 Jun 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MIXING COMPRESSED DIGITAL BIT STREAMS
	389	 	Korea, Republic of (KR)	 	00309KR01	 	PCT	 	Non Provisional	 	10-08-7009707	 		 	Application	 	26 Sep 2006	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Metering Computer-Based Video
	390	 	Korea, Republic of (KR)	 	00320KR01	 	PCT	 	Non Provisional	 	10-2008-7012179	 		 	Application	 	20 Oct 2006	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus for Metering a Portable Media Player
	391	 	Korea, Republic of (KR)	 	00330KR01	 	PCT	 	Non Provisional	 	10-2008-7026243	 		 	Application	 	27 Mar 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Systems to Meter Media Content Presented on a Wireless Communication Device
	392	 	Liechtenstein	 	00015LI01	 	EP	 	Non Provisional	 	97926814.1	 	0956669	 	Granted	 	27 May 1997	 	17 Sep 2008	 	27 May 2017	 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
	393	 	Luxembourg	 	00296LU01	 	EP	 	Non Provisional	 		 	EP0319567	 	Granted	 	10 Jun 1988	 	10 Feb 1993	 	10 Jun 2008	 	Nielsen Broadcast Data Systems	 	Broadcast Information Classification System and Method
	394	 	Luxembourg	 	00008LU01	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
	395	 	Malaysia	 	00092MY01	 	Secondary	 	Non Provisional	 	PI20031501	 		 	Application	 	22 Apr 2003	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
	396	 	Malaysia	 	00092MY02	 	Divisional	 	Non Provisional	 	PI20080006	 		 	Application	 	22 Apr 2003	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
	397	 	Malaysia	 	00042MY01	 	PCT	 	Non Provisional	 	PI20034676	 		 	Application	 	05 Dec 2003	 		 		 	Nielsen Media Research, Inc.	 	PROMPTING OF AUDIENCE MEMBER IDENTIFICATION
	398	 	Malaysia	 	00211MY01	 	Secondary	 	Non Provisional	 	PI 20042284	 		 	Application	 	14 Jun 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Embedding Watermarks
	399	 	Malaysia	 	00231MY01	 	Secondary	 	Non Provisional	 	PI 20045401	 		 	Application	 	29 Dec 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Distinguish a Signal Originating From a Local Device From a Broadcast Signal
	400	 	Malaysia	 	00279MY01	 	Secondary	 	Non Provisional	 	PI 20051568	 		 	Application	 	07 Apr 2005	 		 		 	Nielsen Media Research, Inc.	 	Data Insertion Apparatus and Methods for Use with Compressed Audio/Video Data
	401	 	Malaysia	 	00289IMY01	 	Secondary	 	Non Provisional	 	PI 20053057	 		 	Application	 	01 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MIXING COMPRESSED DIGITAL BIT STREAMS
	402	 	Mexico	 	00091MX01	 	PCT	 	Non Provisional	 	2005/008287	 		 	Published	 	10 Feb 2003	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO ADAPTIVELY GATHER AUDIENCE INFORMATION DATA
	403	 	Mexico	 	00093MX01	 	PCT	 	Non Provisional	 	PA/a/05/14162	 		 	Published	 	18 Jul 2003	 		 		 	Nielsen Media Research, Inc.	 	Signature-Based Program Identification Apparatus and Methods for Use with Digital Broadcast Systems
	404	 	Mexico	 	00105MX01	 	PCT	 	Non Provisional	 	2005/004231	 		 	Published	 	08 Sep 2003	 		 		 	Nielsen Media Research, Inc.	 	DIGITAL DATA INSERTER FOR TELEVISION AUDIENCE MEASUREMENT.
	405	 	Mexico	 	00074MX01	 	PCT	 	Non Provisional	 	PAa200608054	 		 	Published	 	14 Jan 2004	 		 		 	Nielsen Media Research, Inc.	 	Portable Audience Measurement Architectures and Methods for Portable Audience Measurement
	406	 	Mexico	 	00225MX01	 	PCT	 	Non Provisional	 	2006/004286	 		 	Published	 	15 Oct 2004	 		 		 	Nielsen Media Research, Inc.	 	Battery Powered, Wireless, Portable, Off-The-Shelf, Multi-Purpose Audience Measurement Meter
	407	 	Mexico	 	00239MX01	 	PCT	 	Non Provisional	 	2007/011127	 		 	Published	 	08 Mar 2005	 		 		 	The Nielsen Company (U.S.), Inc.	 	Variable Encoding and Detection Apparatus and Methods
	408	 	Mexico	 	00300MX01	 	PCT	 	Non Provisional	 	2007/011286	 		 	Published	 	19 Apr 2005	 		 		 	The Nielsen Company	 	Method and Apparatus for encoding multiple audio channels of an MPEG stream
	409	 	Mexico	 	00294MX01	 	PCT	 	Non Provisional	 	2007/001250	 		 	Published	 	29 Jul 2005	 		 		 	The Nielsen Company (U.S.), Inc.	 	NPod Data Post-Processing Technology
	410	 	Mexico	 	00294MX02	 	PCT	 	Non Provisional	 	07/001251	 		 	Published	 	29 Jul 2005	 		 		 	The Nielsen Company (U.S.), Inc.	 	NPod Data Post-Processing Technology
	411	 	Mexico	 	00097MX02	 	PCT	 	Non Provisional	 	2007/002071	 		 	Published	 	18 Aug 2005	 		 		 	Nielsen Media Research, Inc.	 	METHOD AND APPARATUS FOR GENERATING SIGNATURES
	412	 	Mexico	 	00295MX01	 	PCT	 	Non Provisional	 	07/003680	 		 	Published	 	27 Sep 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Using Location Information to Manage Spillover in an Audience Monitoring System
	413	 	Mexico	 	00157MX01	 	PCT	 	Non Provisional	 	2007/006164	 		 	Published	 	22 Nov 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MEDIA SOURCE IDENTIFICATION AND TIME SHIFTED MEDIA CONSUMPTION MEASUREMENTS
	414	 	Mexico	 	00275MX01	 	PCT	 	Non Provisional	 	2007/011471	 		 	Published	 	17 Mar 2006	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus for detecting the location of an audience member using a portable people meter
	415	 	Mexico	 	BUZZ1MX01	 	PCT	 	Non Provisional	 	2008/001772	 		 	Published	 	03 Aug 2006	 		 		 	Buzzmetrics, LTD.	 	METHOD AND SYSTEM FOR EXTRACTING WEB DATA
	416	 	Mexico	 	00312MX01	 	PCT	 	Non Provisional	 	2008/002317	 		 	Published	 	16 Aug 2006	 		 		 	Nielsen Media Research, Inc.	 	Display Device On/Off Detection Methods and Apparatus
	417	 	Mexico	 	00320MX01	 	PCT	 	Non Provisional	 	2008/005249	 		 	Published	 	20 Oct 2006	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus for Metering a Portable Media Player
	418	 	Mexico	 	00321MX01	 	PCT	 	Non Provisional	 	07/015979	 		 	Published	 	02 Apr 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods, Systems, and Apparatus for Multi-Purpose Metering
	419	 	Mexico	 	00296MX01	 	Secondary	 	Non Provisional	 	012025	 	166116	 	Granted	 	10 Jun 1988	 	21 Dec 1992	 	10 Jun 2008	 	Nielsen Broadcast Data Systems	 	Broadcast Information Classification System and Method
	420	 	Mexico	 	NNR1MX01	 	PCT	 	Non Provisional	 	979752	 	193,614	 	Granted	 	07 Jun 1996	 	07 Oct 1999	 	07 Jun 2016	 	NetRatings, Inc.	 	COMPUTER USE METER AND ANALYZER
	421	 	Mexico	 	00014MX01	 	PCT	 	Non Provisional	 	0000433	 	205392	 	Granted	 	24 Apr 1997	 	05 Dec 2001	 	27 Apr 2017	 	Nielsen Media Research, Inc.	 	Television Receiver Use Metering with Separate Program and Sync Detectors - Video Signal Sensor
	422	 	Mexico	 	00020MX01	 	PCT	 	Non Provisional	 	0000429	 	222227	 	Granted	 	09 Jul 1998	 	20 Aug 2004	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
	423	 	Mexico	 	00024MX01	 	PCT	 	Non Provisional	 	01/000433	 	230722	 	Granted	 	05 Nov 1998	 	20 Sep 2005	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
	424	 	Mexico	 	00042MX01	 	PCT	 	Non Provisional	 	2003/011490	 	260,844	 	Granted	 	14 Jun 2002	 	26 Sep 2008	 	14 Jun 2022	 	Nielsen Media Research, Inc.	 	PROMPTING OF AUDIENCE MEMBER IDENTIFICATION
	425	 	Mexico	 	TELE200MX01	 	PCT	 	Non Provisional	 	2004/009687	 	254772	 	Granted	 	03 Apr 2003	 	15 Feb 2008	 	03 Apr 2023	 	The Nielsen Company (U.S.), Inc.	 	METHOD AND APPARATUS FOR MEASURING COMMUNICATION MARKET STATISTICS
	426	 	Mexico	 	00092MX01	 	PCT	 	Non Provisional	 	2004/010349	 	252921	 	Granted	 	21 Apr 2003	 	04 Jan 2008	 	21 Apr 2023	 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
	427	 	Mexico	 	00095MX01	 	PCT	 	Non Provisional	 	PA/a/2006/003935	 	264070	 	Granted	 	07 Oct 2003	 	26 Jan 2009	 	07 Oct 2023	 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Extract Codes from a Plurality of Channels
	428	 	Mexico	 	00020MX03	 	Divisional	 	Non Provisional	 	04/008118	 	257311	 	Granted	 	20 Aug 2004	 	23 May 2008	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
	429	 	Mexico	 	NNR2MX01	 	PCT	 	Non Provisional	 	998,592	 		 	Application	 	20 Mar 1998	 		 		 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE

 

					
		 	Nielsen Proprietary Confidential	 	Page 17 of 21

 Nielsen Non-US Patents & Pending Applications 

 

																									
	 	 	 Country
	 	 Nielsen Matter #
	 	 Application
Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners
Pre-Restructuring
	 	 Invention Title

													
	430	 	Mexico	 	00100MX01	 	PCT	 	Non Provisional	 	2006/002837	 		 	Application	 	12 Sep 2003	 		 		 	Nielsen Media Research, Inc.	 	Digital Video Signature Apparatus and Methods for Use with Video Program Identification Systems
													
	431	 	Mexico	 	00231MX01	 	PCT	 	Non Provisional	 	2006/007503	 		 	Application	 	10 Dec 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Distinguish a Signal Originating From a Local Device From a Broadcast Signal
													
	432	 	Mexico	 	00243MX01	 	PCT	 	Non Provisional	 	2007/015337	 		 	Application	 	02 Jun 2005	 		 		 	The Nielsen Company	 	Methods and Apparatus for Collecting Media Consumption Data Based on Usage Information
													
	433	 	Mexico	 	00262MX01	 	PCT	 	Non Provisional	 	MX/a/2007/015263	 		 	Application	 	03 Jun 2005	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO DETECT A TIME-SHIFT EVENT ASSOCIATED WITH THE PRESENTATION OF MEDIA CONTENT
													
	434	 	Mexico	 	00289MX01	 	PCT	 	Non Provisional	 	a/2007/000076	 		 	Application	 	29 Jun 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MIXING COMPRESSED DIGITAL BIT STREAMS
													
	435	 	Mexico	 	00233MX01	 	PCT	 	Non Provisional	 	2007/000066	 		 	Application	 	01 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Set Top Box IDE/PATA or SATA Bus Analyzer
													
	436	 	Mexico	 	00293MX01	 	PCT	 	Non Provisional	 	MX/a/2007/001734	 		 	Application	 	09 Aug 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR AUDIO/VISUAL CONTENT FROM VARIOUS SOURCES
													
	437	 	Mexico	 	00267MX01	 	PCT	 	Non Provisional	 	MX/a/2007/005981	 		 	Application	 	21 Nov 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR DETECTING SPACE-SHIFTED MEDIA CONTENT ASSOCIATED WITH A DIGITAL RECORDING/PLAYBACK DEVICE
													
	438	 	Mexico	 	00310MX01	 	PCT	 	Non Provisional	 	MX/a/2008/007596	 		 	Application	 	12 Dec 2006	 		 		 	Nielsen Media Research, Inc.	 	Systems and Methods to Wirelessly Meter Audio/Visual Devices
													
	439	 	Mexico	 	00092MX02	 	Divisional	 	Non Provisional	 	2007/012204	 		 	Application	 	02 Oct 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
													
	440	 	Mexico	 	00020MX02	 	Divisional	 	Non Provisional	 	2008/002978	 		 	Application	 	29 Feb 2008	 		 		 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
													
	441	 	Mexico	 	00042MX02	 	Divisional	 	Non Provisional	 	2008/003629	 		 	Application	 	14 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	PROMPTING OF AUDIENCE MEMBER IDENTIFICATION
													
	442	 	Mexico	 	00313MX01	 	PCT	 	Non Provisional	 	2008/014700	 		 	Application	 	18 Nov 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Cooperator Installed Meters
													
	443	 	Mexico	 	00031MX01	 	PCT	 	Non Provisional	 	PAa2001008882	 	225,740	 	Allowed	 	16 Feb 2000	 	21 Jan 2005	 	16 Feb 2020	 	Nielsen Media Research, Inc.	 	METHOD AND SYSTEM FOR THE DISCOVERY OF COOKIES AND OTHER CLIENT INFORMATION
													
	444	 	Mexico	 	00087MX01	 	PCT	 	Non Provisional	 	2002/010481	 		 	Allowed	 	24 Apr 2000	 		 		 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY
													
	445	 	Mexico	 	00036MX01	 	PCT	 	Non Provisional	 	009683	 	237898	 	Allowed	 	03 Apr 2001	 	20 Jun 2006	 	03 Apr 2021	 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
													
	446	 	Mexico	 	00003MX01	 	PCT	 	Non Provisional	 	2004/004238	 		 	Allowed	 	01 Nov 2002	 		 		 	Nielsen Media Research Inc.	 	Apparatus and Method for Detecting and Correcting a Corrupted Broadcast Time Code
													
	447	 	Monaco	 	00008MC01	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
													
	448	 	Netherlands	 	00024NL02	 	Divisional	 	Non Provisional	 	20040014598.9	 		 	Published	 	05 Nov 1998	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
													
	449	 	Netherlands	 	00296NL01	 	EP	 	Non Provisional	 		 	EP0319567	 	Granted	 	10 Jun 1988	 	10 Feb 1993	 	10 Jun 2008	 	Nielsen Broadcast Data Systems	 	Broadcast Information Classification System and Method
													
	450	 	Netherlands	 	00297NL01	 	EP	 	Non Provisional	 	910908882	 	EP0480010	 	Granted	 	02 May 1991	 	11 Sep 1996	 	02 May 2011	 	Nielsen Broadcast Data Systems	 	Signal Recognition System and Method
													
	451	 	Netherlands	 	00008NL02	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
													
	452	 	Netherlands	 	00024NL01	 	EP	 	Non Provisional	 	98956602.1	 	1095477	 	Granted	 	05 Nov 1998	 	05 Sep 2007	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
													
	453	 	New Zealand	 	NNR4NZ01	 	PCT	 	Non Provisional	 	517638	 		 	Published	 	07 Aug 2000	 		 		 	Red Sheriff Limited	 	NETWORK RESOURCE MONITORING AND MEASUREMENT SYSTEM AND METHOD
													
	454	 	New Zealand	 	00294INZ02	 	PCT	 	Non Provisional	 	553509	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
													
	455	 	New Zealand	 	00294INZ01	 	PCT	 	Non Provisional	 	553510	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
													
	456	 	New Zealand	 	00293INZ01	 	PCT	 	Non Provisional	 	553385	 		 	Published	 	09 Aug 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR AUDIO/VISUAL CONTENT FROM VARIOUS SOURCES
													
	457	 	New Zealand	 	NNR2NZ01	 	PCT	 	Non Provisional	 	337756	 	337756	 	Granted	 	20 Mar 1998	 	09 Aug 2001	 	20 Mar 2018	 	NetRatings, Inc.	 	METHOD AND APPARATUS FOR TRACKING CLIENT INTERACTION WITH A NETWORK RESOURCE AND CREATING CLIENT PROFILES AND RESOURCE DATABASE
													
	458	 	New Zealand	 	00087NZ01	 	PCT	 	Non Provisional	 	522271	 	522271	 	Granted	 	24 Apr 2000	 	09 Nov 2004	 	24 Apr 2020	 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY
													
	459	 	New Zealand	 	00219NZ01	 	PCT	 	Non Provisional	 	521111	 	521111	 	Granted	 	16 Feb 2001	 	06 Apr 2006	 	16 Feb 2021	 	A.C. Nielsen (US), Inc.	 	Audience Measurement System and Method for Digital Broadcasts
													
	460	 	New Zealand	 	00042NZ01	 	PCT	 	Non Provisional	 	530015	 	530015	 	Granted	 	14 Jun 2002	 	08 Dec 2005	 	14 Jun 2022	 	Nielsen Media Research, Inc.	 	PROMPTING OF AUDIENCE MEMBER IDENTIFICATION
													
	461	 	New Zealand	 	00003NZ01	 	PCT	 	Non Provisional	 	532467	 	532467	 	Granted	 	01 Nov 2002	 	08 Feb 2008	 	01 Nov 2022	 	Nielsen Media Research Inc.	 	Apparatus and Method for Detecting and Correcting a Corrupted Broadcast Time Code
													
	462	 	New Zealand	 	00092NZ01	 	PCT	 	Non Provisional	 	535921	 	535921	 	Granted	 	21 Apr 2003	 	13 Dec 2007	 	21 Apr 2023	 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
													
	463	 	New Zealand	 	00289INZ01	 	PCT	 	Non Provisional	 	552644	 	552644	 	Granted	 	29 Jun 2005	 	08 Jan 2009	 	29 Jun 2025	 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR MIXING COMPRESSED DIGITAL BIT STREAMS
													
	464	 	Norway	 	NNR1NO01	 	PCT	 	Non Provisional	 	0005728	 		 	Published	 	07 Jun 1996	 		 		 	NetRatings, Inc.	 	COMPUTER USE METER AND ANALYZER
													
	465	 	Patent Cooperation Treaty	 	00311WO01	 	Secondary	 	Non Provisional	 	US06/023349	 		 	Published	 	15 Jun 2006	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Monitor Media Content on a Consumer Network
													
	466	 	Patent Cooperation Treaty	 	BUZZ1WO01	 	Secondary	 	Non Provisional	 	IL06/000905	 		 	Published	 	03 Aug 2006	 		 		 	Buzzmetrics, LTD.	 	METHOD AND SYSTEM FOR EXTRACTING WEB DATA
													
	467	 	Patent Cooperation Treaty	 	00312WO01	 	Secondary	 	Non Provisional	 	US06/031960	 		 	Published	 	16 Aug 2006	 		 		 	Nielsen Media Research, Inc.	 	Display Device On/Off Detection Methods and Apparatus
													
	468	 	Patent Cooperation Treaty	 	00320WO01	 	Secondary	 	Non Provisional	 	US06/060118	 		 	Published	 	20 Oct 2006	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus for Metering a Portable Media Player
													
	469	 	Patent Cooperation Treaty	 	00324WO01	 	Secondary	 	Non Provisional	 	US06/61448	 		 	Published	 	01 Dec 2006	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO ANALYZE COMPUTER SOFTWARE
													
	470	 	Patent Cooperation Treaty	 	00316WO01	 	Secondary	 	Non Provisional	 	US07/000810	 		 	Published	 	11 Jan 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Recruit Call Center Personnel
													
	471	 	Patent Cooperation Treaty	 	00339WO01	 	Secondary	 	Non Provisional	 	US07/05214	 		 	Published	 	28 Feb 2007	 		 		 	The Nielsen Company	 	Methods and Systems to Meter Point-of Purchase Conduct With a Wireless Communication Device Equipped With a Camera
													
	472	 	Patent Cooperation Treaty	 	00323WO01	 	Secondary	 	Non Provisional	 	US07/063866	 		 	Published	 	13 Mar 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Using Radar to Monitor Audiences in Media Environments
													
	473	 	Patent Cooperation Treaty	 	00321WO01	 	Secondary	 	Non Provisional	 	US07/008171	 		 	Published	 	02 Apr 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods, Systems, and Apparatus for Multi-Purpose Metering
													
	474	 	Patent Cooperation Treaty	 	00313WO01	 	Secondary	 	Non Provisional	 	US07/011894	 		 	Published	 	18 May 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Cooperator Installed Meters
													
	475	 	Patent Cooperation Treaty	 	00325WO01	 	Priority	 	Non Provisional	 	US07/014317	 		 	Published	 	20 Jun 2007	 		 		 	The Nielsen Company	 	Method and Apparatus for Identifying Usage of a Television
													
	476	 	Patent Cooperation Treaty	 	00334WO01	 	Secondary	 	Non Provisional	 	US07/014834	 		 	Published	 	26 Jun 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving Data Warehouse Performance
													
	477	 	Patent Cooperation Treaty	 	00286WO01	 	Secondary	 	Non Provisional	 	US07/078401	 		 	Published	 	13 Sep 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR IMAGE IDENTIFICATION IN PRINT ADVERTISEMENTS
													
	478	 	Patent Cooperation Treaty	 	BUZZ7WO01	 	Secondary	 	Non Provisional	 	US07/021035	 		 	Published	 	27 Sep 2007	 		 		 	Buzzmetrics, LTD.	 	SYSTEM AND METHOD OF AD-HOC ANALYSIS OF DATA
													
	479	 	Patent Cooperation Treaty	 	00337WO01	 	Secondary	 	Non Provisional	 	US07/80216	 		 	Published	 	02 Oct 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND SYSTEMS TO RETRIEVE INFORMATION FROM DATA SOURCES
													
	480	 	Patent Cooperation Treaty	 	TELE022WO01	 	Secondary	 	Non Provisional	 	US07/80235	 		 	Published	 	02 Oct 2007	 		 		 	Telephia	 	METHOD AND SYSTEM FOR COLLECTING INFORMATION ABOUT PORTABLE DEVICE USAGE

  

					
		 	Nielsen Proprietary Confidential	 	Page 18 of 21

 Nielsen Non-US Patents & Pending Applications 

 

																									
	 	 	 Country
	 	 Nielsen Matter #
	 	 Application
Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners
Pre-Restructuring
	 	 Invention Title

													
	481	 	Patent Cooperation Treaty	 	00338WO01	 	Secondary	 	Non Provisional	 	US07/80973	 		 	Published	 	10 Oct 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Embedding Codes in Compressed Audio Data Streams
													
	482	 	Patent Cooperation Treaty	 	00346WO01	 	Secondary	 	Non Provisional	 	US07/087647	 		 	Published	 	14 Dec 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR CONSUMER ACTIVITY
													
	483	 	Patent Cooperation Treaty	 	00336WO01	 	Secondary	 	Non Provisional	 	US08/053867	 		 	Published	 	13 Feb 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO REACH THROUGH TO BUSINESS LOGIC SERVICES
													
	484	 	Patent Cooperation Treaty	 	00343WO01	 	Secondary	 	Non Provisional	 	US08/051350	 		 	Published	 	19 Feb 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR COLLECTING MEDIA SITE DATA
													
	485	 	Patent Cooperation Treaty	 	00357WO01	 	Secondary	 	Non Provisional	 	US08/054434	 		 	Published	 	20 Feb 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO IDENTIFY AUDIO STREAM
													
	486	 	Patent Cooperation Treaty	 	TELE023WO01	 	Secondary	 	Non Provisional	 	US08/56040	 		 	Published	 	06 Mar 2008	 		 		 	Telephia	 	METHOD AND SYSTEM FOR GENERATING INFORMATION ABOUT PORTABLE DEVICE ADVERTISING
													
	487	 	Patent Cooperation Treaty	 	TELE029WO01	 	Secondary	 	Non Provisional	 	US08/56282	 		 	Published	 	07 Mar 2008	 		 		 	Telephia	 	METHOD AND SYSTEM FOR INTERACTING WITH USERS OF PORTABLE DEVICES
													
	488	 	Patent Cooperation Treaty	 	00350WO01	 	Secondary	 	Non Provisional	 	US08/56977	 		 	Published	 	14 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO COMPUTE REACH AND FREQUENCY VALUES FOR FLIGHTED SCHEDULES
													
	489	 	Patent Cooperation Treaty	 	IAG-1WO01	 	Secondary	 	Non Provisional	 	US01/23929	 		 	Application	 	31 Jul 2001	 		 		 	Nielsen IAG	 	Computerized System and Method for Increasing the Effectiveness of Advertising
													
	490	 	Patent Cooperation Treaty	 	TELE200WO01	 	Secondary	 	Non Provisional	 	US03/10205	 		 	Application	 	03 Apr 2003	 		 	04 Jun 2005	 	The Nielsen Company (U.S.), Inc.	 	METHOD AND APPARATUS FOR MEASURING COMMUNICATION MARKET STATISTICS
													
	491	 	Patent Cooperation Treaty	 	00310WO01	 	Secondary	 	Non Provisional	 	US06/061917	 		 	Application	 	12 Dec 2006	 		 		 	Nielsen Media Research, Inc.	 	Systems and Methods to Wirelessly Meter Audio/Visual Devices
													
	492	 	Patent Cooperation Treaty	 	00330WO01	 	Secondary	 	Non Provisional	 	US07/007819	 		 	Application	 	27 Mar 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Systems to Meter Media Content Presented on a Wireless Communication Device
													
	493	 	Patent Cooperation Treaty	 	00306WO01	 	Secondary	 	Non Provisional	 	US07/70878	 		 	Application	 	11 Jun 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO METER CONTENT EXPOSURE USING CLOSED CAPTION INFORMATION
													
	494	 	Patent Cooperation Treaty	 	00326WO01	 	Secondary	 	Non Provisional	 	US07/72544	 		 	Application	 	29 Jun 2007	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Location-Based Media Metering and Web Services
													
	495	 	Patent Cooperation Treaty	 	In-Store CWO01	 	Priority	 	Non Provisional	 	US08/051909	 		 	Application	 	24 Jan 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO SURVEY A RETAIL ENVIRONMENT
													
	496	 	Patent Cooperation Treaty	 	00368WO01	 	Secondary	 	Non Provisional	 	US08/54151	 		 	Application	 	15 Feb 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR CONTENT DISTRIBUTED BY THE INTERNET
													
	497	 	Patent Cooperation Treaty	 	00378WO01	 	Secondary	 	Non Provisional	 	US08/56641	 		 	Application	 	12 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO COLLECT MEDIA MONITORING INFORMATION
													
	498	 	Patent Cooperation Treaty	 	00379WO01	 	Secondary	 	Non Provisional	 	US08/56891	 		 	Application	 	13 Mar 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO CREATE A MEDIA MEASUREMENT REFERENCE DATABASE FROM A PLURALITY OF DISTRIBUTED SOURCES
													
	499	 	Patent Cooperation Treaty	 	00355WO01	 	Secondary	 	Non Provisional	 	US08/57095	 		 	Application	 	14 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	SYSTEMS AND METHODS TO IDENTIFY INTENTIONALLY PLACED PRODUCTS
													
	500	 	Patent Cooperation Treaty	 	IntroscapeWO01	 	Secondary	 	Non Provisional	 	US08/57106	 		 	Application	 	14 Mar 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO IMPROVE MARKET LAUNCH PERFORMANCE
													
	501	 	Patent Cooperation Treaty	 	00352WO01	 	Secondary	 	Non Provisional	 	US08/57097	 		 	Application	 	14 Mar 2008	 		 		 	The Nielsen Company (US), LLC	 	METHODS AND APPARATUS TO FACILITATE SALES ESTIMATES
													
	502	 	Patent Cooperation Treaty	 	00362WO01	 	Secondary	 	Non Provisional	 	US08/57794	 		 	Application	 	21 Mar 2008	 		 		 	Nielsen Media Research, Inc.	 	DIGITAL RIGHTS MANAGEMENT AND AUDIENCE MEASUREMENT SYSTEMS AND METHODS
													
	503	 	Patent Cooperation Treaty	 	TELE025WO01	 	Secondary	 	Non Provisional	 	US08/58891	 		 	Application	 	31 Mar 2008	 		 		 	Telephia	 	NEW CALL RESULTS FAILURE CLASSIFICATIONS
													
	504	 	Patent Cooperation Treaty	 	00395WO01	 	Priority	 	Non Provisional	 	US08/059783	 		 	Application	 	09 Apr 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO PLAY AND CONTROL PLAYING OF MEDIA CONTENT IN A WEB PAGE
													
	505	 	Patent Cooperation Treaty	 	00367WO01	 	Secondary	 	Non Provisional	 	US08/59822	 		 	Application	 	10 Apr 2008	 		 		 	Nielsen Media Research, Inc.	 	HIGH PERFORMANCE AUDIENCE ESTIMATION
													
	506	 	Patent Cooperation Treaty	 	00394WO01	 	Priority	 	Non Provisional	 	PCT/US2008/059952	 		 	Application	 	10 Apr 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	Methods and Apparatus for Auditing Signage
													
	507	 	Patent Cooperation Treaty	 	00371WO01	 	Secondary	 	Non Provisional	 	US08/59874	 		 	Application	 	10 Apr 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	Methods and Apparatus to Model Set-Top Box Data
													
	508	 	Patent Cooperation Treaty	 	00387WO01	 	Priority	 	Non Provisional	 	WO09/060101	 		 	Application	 	11 Apr 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO GENERATE AND USE CONTENT- AWARE WATERMARKS
													
	509	 	Patent Cooperation Treaty	 	00344WO01	 	Secondary	 	Non Provisional	 	US08/061177	 		 	Application	 	22 Apr 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO METER VIDEO GAME PLAY
													
	510	 	Patent Cooperation Treaty	 	In-Store AWO01	 	Secondary	 	Non Provisional	 	US08/061643	 		 	Application	 	25 Apr 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND SYSTEMS TO MONITOR CONSUMER TRAFFIC RELATED TO A RETAIL ENVIRONMENT
													
	511	 	Patent Cooperation Treaty	 	00351WO01	 	Secondary	 	Non Provisional	 	US08/61783	 		 	Application	 	28 Apr 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR GENERATING SIGNATURES
													
	512	 	Patent Cooperation Treaty	 	TELE026WO01	 	Secondary	 	Non Provisional	 	US08/062609	 		 	Application	 	05 May 2008	 		 		 	Telephia	 	A METHOD AND SYSTEM FOR MEASURING CROSS TECHNOLOGY WIRELESS COVERAGE
													
	513	 	Patent Cooperation Treaty	 	00358WO01	 	Secondary	 	Non Provisional	 	US08/066830	 		 	Application	 	13 Jun 2008	 		 		 	The Nielsen Company (US), LLC	 	METHODS AND APPARATUS TO WEIGHT INCOMPLETE RESPONDENT DATA
													
	514	 	Patent Cooperation Treaty	 	00384WO01	 	Secondary	 	Non Provisional	 	US08/068776	 		 	Application	 	30 Jun 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS TO DETERMINE BOARD EXPOSURE LEVELS
													
	515	 	Patent Cooperation Treaty	 	In-Store EWO01	 	Priority	 	Non Provisional	 	US08/068786	 		 	Application	 	30 Jun 2008	 		 		 	The Nielsen Company (US), LLC	 	METHODS AND APPARATUS TO MONITOR SHOPPERS IN A RETAIL ENVIRONMENT
													
	516	 	Patent Cooperation Treaty	 	00353WO01	 	Secondary	 	Non Provisional	 	US08/073343	 		 	Application	 	15 Aug 2008	 		 		 	The Nielsen Company (U.S.), Inc.	 	METHODS AND APPARATUS FOR AUDIENCE MEASUREMENT USING GLOBAL SIGNATURE REPRESENTATION AND MATCHING
													
	517	 	Patent Cooperation Treaty	 	00372WO01	 	Secondary	 	Non Provisional	 	US08/79595	 		 	Application	 	10 Oct 2008	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO PERFORM AUDIO WATERMARKING AND WATERMARK DETECTION AND EXTRACTION
													
	518	 	Patent Cooperation Treaty	 	00373WO01	 	Secondary	 	Non Provisional	 	US08/82657	 		 	Application	 	06 Nov 2008	 		 		 	The Nielsen Company	 	METHODS AND APPARATUS FOR GENERATING SIGNATURES
													
	519	 	Patent Cooperation Treaty	 	00383WO01	 	Secondary	 	Non Provisional	 	US09/32656	 		 	Application	 	30 Jan 2009	 		 		 	The Nielsen Company (US), LLC	 	METHODS AND APPARATUS TO GENERATE SMART TEXT
													
	520	 	Patent Cooperation Treaty	 	00403WO01	 	Secondary	 	Non Provisional	 	PCT/US09/41828	 		 	Application	 	27 Apr 2009	 		 	15 Jan 2011	 	The Nielsen Company (U.S.), Inc.	 	SYSTEM AND METHODS FOR METERING AND ANALYZING ENERGY CONSUMPTION OF EVENTS WITHIN A PORTABLE DEVICE
													
	521	 	Portugal	 	00008PT01	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
													
	522	 	Singapore	 	00293ISG01	 	PCT	 	Non Provisional	 	200700990-5	 		 	Published	 	09 Aug 2005	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR AUDIO/VISUAL CONTENT FROM VARIOUS SOURCES
													
	523	 	Singapore	 	00036SG01	 	PCT	 	Non Provisional	 	200206201-6	 	92325	 	Granted	 	03 Apr 2001	 	08 Jan 2003	 	03 Apr 2021	 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
													
	524	 	Singapore	 	00003SG01	 	PCT	 	Non Provisional	 	200402044-2	 	104014	 	Granted	 	01 Nov 2002	 	31 Jul 2007	 	01 Nov 2022	 	Nielsen Media Research Inc.	 	Apparatus and Method for Detecting and Correcting a Corrupted Broadcast Time Code
													
	525	 	Singapore	 	00091SG01	 	PCT	 	Non Provisional	 	200504998-6	 	114153	 	Granted	 	10 Feb 2003	 	31 Oct 2007	 	10 Feb 2023	 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO ADAPTIVELY GATHER AUDIENCE INFORMATION DATA
													
	526	 	Singapore	 	00092SG01	 	PCT	 	Non Provisional	 	200406095-0	 	107381	 	Granted	 	21 Apr 2003	 	31 Oct 2006	 	21 Apr 2023	 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation

  

					
		 	Nielsen Proprietary Confidential	 	Page 19 of 21

 Nielsen Non-US Patents & Pending Applications 

 

																									
	 	 	 Country
	 	 Nielsen Matter #
	 	 Application
Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners
Pre-Restructuring
	 	 Invention Title

	 527
	 	Singapore	 	00105SG01	 	PCT	 	Non Provisional	 	200502434-4	 	111745	 	Granted	 	08 Sep 2003	 	30 Nov 2007	 	08 Sep 2023	 	Nielsen Media Research, Inc.	 	DIGITAL DATA INSERTER FOR TELEVISION AUDIENCE MEASUREMENT.
	 528
	 	Singapore	 	00087SG02	 	Divisional	 	Non Provisional	 	200507491-9	 		 	Application	 	24 Apr 2000	 		 		 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY
	 529
	 	South Africa	 	00239ZA01	 	PCT	 	Non Provisional	 	2007/7727	 		 	Published	 	08 Mar 2005	 		 		 	The Nielsen Company (U.S.), Inc.	 	Variable Encoding and Detection Apparatus and Methods
	 530
	 	South Africa	 	00294IZA02	 	PCT	 	Non Provisional	 	2007/1770	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
	 531
	 	South Africa	 	00294IZA01	 	PCT	 	Non Provisional	 	2007/1769	 		 	Published	 	29 Jul 2005	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Improving the Accuracy and Reach of Electronic Media Exposure Measurement Systems
	 532
	 	South Africa	 	00024CIPZA01	 	PCT	 	Non Provisional	 	2002/04027	 	2002/4027	 	Granted	 	14 Feb 2000	 	29 Oct 2003	 	14 Feb 2020	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
	 533
	 	South Africa	 	00087ZA01	 	PCT	 	Non Provisional	 	2002/8880	 	2002/8880	 	Granted	 	24 Apr 2000	 	28 Apr 2004	 	24 Apr 2020	 	VNU Marketing Information, Inc.	 	AUTOMATED DATA COLLECTION FOR CONSUMER DRIVING - ACTIVITY SURVEY
	 534
	 	South Africa	 	00036ZA01	 	PCT	 	Non Provisional	 	2002/7800	 	2002/7800	 	Granted	 	03 Apr 2001	 	26 Nov 2003	 	03 Apr 2021	 	Nielsen Media Research, Inc.	 	MULTI-BAND SPECTRAL AUDIO ENCODING (NAES3)
	 535
	 	South Africa	 	00042ZA01	 	PCT	 	Non Provisional	 	2003/9740	 	2003/9740	 	Granted	 	14 Jun 2002	 	29 Dec 2004	 	14 Jun 2022	 	Nielsen Media Research, Inc.	 	PROMPTING OF AUDIENCE MEMBER IDENTIFICATION
	 536
	 	South Africa	 	00001ZA01	 	PCT	 	Non Provisional	 	2004/06284	 	200406284	 	Granted	 	09 Oct 2002	 	08 Aug 2005	 	09 Oct 2022	 	Nielsen Media Research, Inc.	 	Method and Apparatus for Identifying a Digital Audio Signal
	 537
	 	South Africa	 	00003ZA01	 	PCT	 	Non Provisional	 	2004/4517	 	2004/4517	 	Granted	 	01 Nov 2002	 	28 Feb 2007	 	01 Nov 2022	 	Nielsen Media Research Inc.	 	Apparatus and Method for Detecting and Correcting a Corrupted Broadcast Time Code
	 538
	 	South Africa	 	00091ZA01	 	PCT	 	Non Provisional	 	2005/6323	 	2005/6323	 	Granted	 	10 Feb 2003	 	25 Apr 2007	 	10 Feb 2023	 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO ADAPTIVELY GATHER AUDIENCE INFORMATION DATA
	 539
	 	South Africa	 	00092ZA01	 	PCT	 	Non Provisional	 	2004/8525	 	2004/8525	 	Granted	 	21 Apr 2003	 	27 Sep 2006	 	21 Apr 2023	 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Collect Audience Information Associated with A Media Presentation
	 540
	 	South Africa	 	00105ZA01	 	PCT	 	Non Provisional	 	2005/3218	 	2005/3218	 	Granted	 	08 Sep 2003	 	25 Oct 2006	 	08 Sep 2023	 	Nielsen Media Research, Inc.	 	DIGITAL DATA INSERTER FOR TELEVISION AUDIENCE MEASUREMENT.
	 541
	 	South Africa	 	00211IZA01	 	PCT	 	Non Provisional	 	2005/10074	 	2005/10074	 	Granted	 	14 Jun 2004	 	27 Dec 2006	 	14 Jun 2024	 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Embedding Watermarks
	 542
	 	South Africa	 	00293IZA01	 	PCT	 	Non Provisional	 	2007/1987	 	2007/1987	 	Granted	 	09 Aug 2005	 	27 Aug 2008	 	09 Aug 2025	 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO MONITOR AUDIO/VISUAL CONTENT FROM VARIOUS SOURCES
	 543
	 	Spain	 	00015ES01	 	EP	 	Non Provisional	 	0956669	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
	 544
	 	Spain	 	00015ES02	 	Divisional	 	Non Provisional	 	07017129.3	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
	 545
	 	Spain	 	00024ES01	 	EP	 	Non Provisional	 	98956602.1	 		 	Published	 	05 Nov 1998	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
	 546
	 	Spain	 	00297ES01	 	EP	 	Non Provisional	 	910908882	 	EP0480010	 	Granted	 	02 May 1991	 	11 Sep 1996	 	02 May 2011	 	Nielsen Broadcast Data Systems	 	Signal Recognition System and Method
	 547
	 	Spain	 	00011IES01	 	EP	 	Non Provisional	 	92925369.8	 	0 617 871	 	Granted	 	20 Nov 1992	 	20 Nov 1999	 	20 Nov 2012	 	Nielsen Media Research, Inc.	 	In-Station Television Program Encoding and Monitoring System and Method
	 548
	 	Spain	 	00008ES02	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
	 549
	 	Spain	 	00029ES01	 	EP	 	Non Provisional	 	97940719.4	 	0 870 234	 	Granted	 	29 Aug 1997	 	26 Mar 2003	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
	 550
	 	Spain	 	00016IES01	 	EP	 	Non Provisional	 	97947628.0	 	0944991	 	Granted	 	24 Nov 1997	 	02 Aug 2006	 	24 Nov 2017	 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
	 551
	 	Spain	 	00020ES03	 	Divisional	 	Non Provisional	 	00114272.8	 	1043854	 	Granted	 	09 Jul 1998	 	02 Jan 2008	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
	 552
	 	Sweden	 	00015SE02	 	Divisional	 	Non Provisional	 	07017129.3	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
	 553
	 	Sweden	 	00015SE01	 	EP	 	Non Provisional	 	97926814.1	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
	 554
	 	Sweden	 	00296SE01	 	EP	 	Non Provisional	 		 	EP0319567	 	Granted	 	10 Jun 1988	 	10 Feb 1993	 	10 Jun 2008	 	Nielsen Broadcast Data Systems	 	Broadcast Information Classification System and Method
	 555
	 	Sweden	 	00011ISE01	 	EP	 	Non Provisional	 	92925369.8	 	0 617 871	 	Granted	 	20 Nov 1992	 	20 Nov 1999	 	20 Nov 2012	 	Nielsen Media Research, Inc.	 	In-Station Television Program Encoding and Monitoring System and Method
	 556
	 	Sweden	 	00008SE02	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
	 557
	 	Sweden	 	00029SE01	 	EP	 	Non Provisional	 	97940719.4	 	0 870 234	 	Granted	 	29 Aug 1997	 	26 Mar 2003	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
	 558
	 	Sweden	 	00016ISE01	 	EP	 	Non Provisional	 	97947628.0	 	0944991	 	Granted	 	24 Nov 1997	 	02 Aug 2006	 	24 Nov 2017	 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
	 559
	 	Sweden	 	00020SE03	 	Divisional	 	Non Provisional	 	00114272.8	 	1043854	 	Granted	 	09 Jul 1998	 	02 Jan 2008	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
	 560
	 	Switzerland	 	00015CH01	 	EP	 	Non Provisional	 	97926814.1	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
	 561
	 	Switzerland	 	00015CH02	 	Divisional	 	Non Provisional	 	07017129.3	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
	 562
	 	Switzerland	 	00024CH02	 	Divisional	 	Non Provisional	 	04014598.9	 		 	Published	 	05 Nov 1998	 		 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
	 563
	 	Switzerland	 	00297CH01	 	EP	 	Non Provisional	 	910908882	 	EP0480010	 	Granted	 	02 May 1991	 	11 Sep 1996	 	02 May 2011	 	Nielsen Broadcast Data Systems	 	Signal Recognition System and Method
	 564
	 	Switzerland	 	00008CH02	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive
		 		 		 		 		 		 		 		 		 		 		 		 	Signatures - AP Meter.
	 565
	 	Switzerland	 	00029CH01	 	EP	 	Non Provisional	 	97940719.4	 	0 870 234	 	Granted	 	29 Aug 1997	 	26 Mar 2003	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
	 566
	 	Switzerland	 	00016ICH01	 	EP	 	Non Provisional	 	97947628.0	 	0944991	 	Granted	 	24 Nov 1997	 	02 Aug 2006	 	24 Nov 2017	 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
	 567
	 	Switzerland	 	00020CH03	 	Divisional	 	Non Provisional	 	00114272.8	 	1043854	 	Granted	 	09 Jul 1998	 	02 Jan 2008	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
	 568
	 	Switzerland	 	00024CH01	 	EP	 	Non Provisional	 	98956602.1	 	1095477	 	Granted	 	05 Nov 1998	 	05 Sep 2007	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
	 569
	 	Taiwan	 	00091TW01	 	Secondary	 	Non Provisional	 	92107979	 		 	Published	 	08 Apr 2003	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS TO ADAPTIVELY GATHER AUDIENCE INFORMATION DATA
	 570
	 	Taiwan	 	00225ITW01	 	Secondary	 	Non Provisional	 	93131327	 		 	Published	 	15 Oct 2004	 		 		 	Nielsen Media Research, Inc.	 	Battery Powered, Wireless, Portable, Off-The-Shelf, Multi-Purpose Audience Measurement Meter
	 571
	 	Taiwan	 	00231TW01	 	Secondary	 	Non Provisional	 	93138737	 		 	Published	 	14 Dec 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Distinguish a Signal Originating From a Local Device From a Broadcast Signal
	 572
	 	Taiwan	 	00074TW01	 	Secondary	 	Non Provisional	 	94100982	 		 	Published	 	13 Jan 2005	 		 		 	Nielsen Media Research, Inc.	 	Portable Audience Measurement Architectures and Methods for Portable Audience Measurement
	 573
	 	Taiwan	 	00261TW01	 	Secondary	 	Non Provisional	 	94104620	 		 	Published	 	17 Feb 2005	 		 		 	Nielsen Media Research, Inc.	 	Method and Apparatus to Determine Audience Viewing of Recorded Programs
	 574
	 	Taiwan	 	00279TW01	 	Secondary	 	Non Provisional	 	94110973	 		 	Published	 	07 Apr 2005	 		 		 	Nielsen Media Research, Inc.	 	Data Insertion Apparatus and Methods for Use with Compressed Audio/Video Data
	 575
	 	Taiwan	 	00300TW01	 	Secondary	 	Non Provisional	 	95110536	 		 	Published	 	27 Mar 2006	 		 		 	The Nielsen Company	 	Method and Apparatus for encoding multiple audio channels of an MPEG stream
	 576
	 	Taiwan	 	TELE037CIPTW01	 	Secondary	 	Non Provisional	 	89104890	 	164958	 	Granted	 	17 Mar 2000	 	04 Mar 2003	 	17 Mar 2020	 	Telephia, Inc.	 	SYSTEM AND METHOD FOR GATHERING DATA FROM WIRELESS COMMUNICATION NETWORKS
	 577
	 	Taiwan	 	00211TW01	 	Secondary	 	Non Provisional	 	93117000	 		 	Application	 	11 Jun 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Embedding Watermarks
	 578
	 	Thailand	 	00231TH01	 	Secondary	 	Non Provisional	 	096558	 		 	Published	 	24 Feb 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Distinguish a Signal Originating From a Local Device From a Broadcast Signal
	 579
	 	Thailand	 	00211TH01	 	Secondary	 	Non Provisional	 	091474	 		 	Published	 	11 Jun 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Embedding Watermarks
	 580
	 	Thailand	 	00074TH01	 	Secondary	 	Non Provisional	 	096948	 		 	Published	 	13 Jan 2005	 		 		 	Nielsen Media Research, Inc.	 	Portable Audience Measurement Architectures and Methods for Portable
		 		 		 		 		 		 		 		 		 		 		 		 	Audience Measurement
	 581
	 	United Kingdom	 	00015GB02	 	Divisional	 	Non Provisional	 	07017129.3	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
	 582
	 	United Kingdom	 	00015GB01	 	EP	 	Non Provisional	 	97926814.1	 		 	Published	 	27 May 1997	 		 		 	Nielsen Media Research, Inc.	 	Source Detection Apparatus and Method For Audience Measurement
	 583
	 	United Kingdom	 	00024GB02	 	Divisional	 	Non Provisional	 	20040014598.9	 		 	Published	 	05 Nov 1998	 		 		 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method

  

					
		 	Nielsen Proprietary Confidential	 	Page 20 of 21

 Nielsen Non-US Patents & Pending Applications 

 

																									
	 	 	 Country
	 	 Nielsen Matter #
	 	 Application
Type
	 	 Case Type
	 	 Application #
	 	 Patent #
	 	 Status
	 	 Filed Date
	 	 Grant Date
	 	 Expiry Date
	 	 Owners
Pre-Restructuring
	 	 Invention Title

	 584
	 	United Kingdom	 	00297GB01	 	EP	 	Non Provisional	 	910908882	 	EP0480010	 	Granted	 	02 May 1991	 	11 Sep 1996	 	02 May 2011	 	Nielsen Broadcast Data Systems	 	Signal Recognition System and Method
	 585
	 	United Kingdom	 	00011IGB01	 	EP	 	Non Provisional	 	92925369.8	 	0 617 871	 	Granted	 	20 Nov 1992	 	20 Nov 1999	 	20 Nov 2012	 	Nielsen Media Research, Inc.	 	In-Station Television Program Encoding and Monitoring System and Method
	 586
	 	United Kingdom	 	00008GB02	 	Divisional	 	Non Provisional	 	01126148.4	 	1213860	 	Granted	 	17 Oct 1994	 	23 Apr 2008	 	17 Oct 2014	 	Nielsen Media Research, Inc.	 	Audience Measurement System (Utilizing Ancillary Codes & Passive Signatures - AP Meter.
	 587
	 	United Kingdom	 	00029GB01	 	EP	 	Non Provisional	 	97940719.4	 	0 870 234	 	Granted	 	29 Aug 1997	 	26 Mar 2003	 	29 Aug 2017	 	NMR + NetRatings	 	CONTENT DISPLAY MONITOR
	 588
	 	United Kingdom	 	00016IGB01	 	EP	 	Non Provisional	 	97947628.0	 	0944991	 	Granted	 	24 Nov 1997	 	02 Aug 2006	 	24 Nov 2017	 	Nielsen Media Research, Inc.	 	Interactive Service Device Metering Systems
	 589
	 	United Kingdom	 	00020GB03	 	Divisional	 	Non Provisional	 	00114272.8	 	1043854	 	Granted	 	09 Jul 1998	 	02 Jan 2008	 	09 Jul 2018	 	Nielsen Media Research, Inc.	 	Audience Measurement System for Digital Television
	 590
	 	United Kingdom	 	00024GB01	 	EP	 	Non Provisional	 	98956602.1	 	1095477	 	Granted	 	05 Nov 1998	 	05 Sep 2007	 	05 Nov 2018	 	Nielsen Media Research, Inc.	 	Broadcast Encoding System and Method
	 591
	 	United Kingdom	 	TELE038GB01	 	EP	 	Non Provisional	 	20010984202	 	1374481	 	Granted	 	06 Jul 2001	 	23 Nov 2005	 	06 Jul 2021	 	Telephia, Inc.	 	METHOD AND SYSTEM FOR MEASURING DATA QUALITY OF SERVICE IN A WIRELESS NETWORK USING MULTIPLE REMOTE UNITS AND A BACK END PROCESSOR
	 592
	 	United Kingdom	 	00286GB01	 	PCT	 	Non Provisional	 	904722.6	 		 	Application	 	13 Sep 2007	 		 		 	Nielsen Media Research, Inc.	 	METHODS AND APPARATUS FOR IMAGE IDENTIFICATION IN PRINT ADVERTISEMENTS
	 593
	 	United Kingdom	 	00348GB01	 	Secondary	 	Non Provisional	 	GB0820392.9	 		 	Application	 	07 Nov 2008	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus to Measure Brand Exposure in Media Streams
	 594
	 	Venezuela	 	00211VE01	 	Secondary	 	Non Provisional	 	000933-2004	 		 	Application	 	14 Jun 2004	 		 		 	Nielsen Media Research, Inc.	 	Methods and Apparatus for Embedding Watermarks

  

					
		 	Nielsen Proprietary Confidential	 	Page 21 of 21

 Schedule 11(b) 

Copyrights 

See attached. 

					
	 Copyrights
	  		  	Schedule 11(b)

 UNITED
STATES COPYRIGHTS 
 Registrations: 
  

					
	 Owner
	  	 Title
	  	 Registration No.

	The Nielsen Company (US), LLC	  	PINECONE RESEARCH WEBSITE	  	VA 1-302-295
			
	The Nielsen Company (US), LLC	  	PINECONE RESEARCH WEBSITE – Rev 1	  	VA 1-302-296
			
	National Research Group, Inc.	  	CINESYS	  	TXu-570 299

 Applications:

 None 
 Licenses:

 None 
 OTHER COPYRIGHTS 

 Registrations: 
 None

 Applications: 
 None

 Licenses: 
 None 

 Schedule 11(c) 

Filings with Patent and Trademark Office 

Previously filed by the Collateral Agent. 

 Schedule 12 

Commercial Tort Claims 

None. 

 Schedule 13 

Letter of Credit Rights 
  

										
	 Issuing Bank
	  	 LC #
	  	 LC Applicant
	  	 Current LC Value
	  	 LC Expiry/ Payment
Maturity Date

	 Bank of America
	  	132,348	  	Digitas	  	$	5,098,572.00	  	3/30/2011

 EXHIBIT E 

AMENDED AND RESTATED SECURITY AGREEMENT 

Note: Please refer to Exhibit 4.1(d) to the Form 8-K/A of The Nielsen Company B.V. filed on June 26, 2009 (File No. 333-142546) 

 EXHIBIT F 

INTERCREDITOR AGREEMENT 
 Note:
Please refer to Exhibit 4.1(c) to the Form 8-K/A of The Nielsen Company B.V. filed on June 26, 2009 (File No. 333-142546)Amended and Restated Credit Agreement, dated as of June 23,2009

 Exhibit 4.1(h) 

 
  

 
 AMENDED AND RESTATED CREDIT
AGREEMENT 
 Dated as of August 9, 2006 

Amended and Restated as of June 23, 2009 

among 
 NIELSEN
FINANCE LLC, 
 as a U.S. Borrower, 

TNC (US) HOLDINGS INC., 

as a U.S. Borrower, 

NIELSEN HOLDING AND FINANCE B.V., 

as Dutch Borrower, 

THE GUARANTORS PARTY HERETO FROM TIME TO TIME 

CITIBANK, N.A., 

as Administrative Agent, Swing Line Lender and L/C Issuer, 

ABN AMRO BANK N.V., 

as Swing Line Lender 

THE OTHER LENDERS PARTY HERETO FROM TIME TO TIME, 

DEUTSCHE BANK SECURITIES INC., 

as Syndication Agent, 

and 
 JPMORGAN
CHASE BANK, N.A., 
 ABN AMRO BANK N.V. and 

ING BANK N.V., 
 as
Co-Documentation Agents 
  
  

 
 CITIGROUP GLOBAL MARKETS INC.,

 DEUTSCHE BANK SECURITIES INC. and 

J.P. MORGAN SECURITIES INC., 

as Co-Lead Arrangers and Joint Bookrunners 

 TABLE OF CONTENTS 

 
  

					
	 	  	 	  	Page
	 ARTICLE I.

DEFINITIONS AND ACCOUNTING TERMS

			
	Section 1.01	  	Defined Terms	  	1
	Section 1.02	  	Other Interpretive Provisions	  	60
	Section 1.03	  	Accounting Terms	  	60
	Section 1.04	  	Rounding	  	61
	Section 1.05	  	References to Agreements, Laws, Etc.	  	61
	Section 1.06	  	Times of Day	  	61
	Section 1.07	  	Timing of Payment of Performance	  	61
	Section 1.08	  	Currency Equivalents Generally	  	61
	Section 1.09	  	Change of Currency	  	62
	Section 1.10	  	Cumulative Credit Transactions	  	62
	
	 ARTICLE II.

THE COMMITMENTS AND CREDIT EXTENSIONS

			
	Section 2.01	  	The Loans	  	63
	Section 2.02	  	Borrowings, Conversions and Continuations of Loans	  	65
	Section 2.03	  	Letters of Credit	  	67
	Section 2.04	  	Swing Line Loans	  	75
	Section 2.05	  	Prepayments	  	79
	Section 2.06	  	Termination or Reduction of Commitments	  	82
	Section 2.07	  	Repayment of Loans	  	83
	Section 2.08	  	Interest	  	83
	Section 2.09	  	Fees	  	84
	Section 2.10	  	Computation of Interest and Fees	  	85
	Section 2.11	  	Evidence of Indebtedness	  	85
	Section 2.12	  	Payments Generally	  	86
	Section 2.13	  	Sharing of Payments	  	88
	Section 2.14	  	Incremental Credit Extensions	  	89
	Section 2.15	  	Currency Equivalents	  	91
	Section 2.16	  	Extension Offers	  	92
	
	 ARTICLE III.

TAXES, INCREASED COSTS PROTECTION AND ILLEGALITY

			
	Section 3.01	  	Taxes	  	96
	Section 3.02	  	Illegality	  	97
	Section 3.03	  	Inability to Determine Rates	  	98
	Section 3.04	  	Increased Cost and Reduced Return; Capital Adequacy; Reserves on Eurocurrency Rate Loans	  	98
	Section 3.05	  	Funding Losses	  	100

  

 -i- 

					
	 	  	 	  	Page
	Section 3.06	  	Matters Applicable to All Requests for Compensation	  	100
	Section 3.07	  	Replacement of Lenders under Certain Circumstances	  	101
	Section 3.08	  	Survival	  	103
	
	 ARTICLE IV.

CONDITIONS PRECEDENT TO CREDIT EXTENSIONS

			
	Section 4.01	  	[Reserved]	  	103
	Section 4.02	  	Conditions to Credit Extensions under Revolving Credit Facilities	  	103
	
	 ARTICLE V.

REPRESENTATIONS AND WARRANTIES

			
	Section 5.01	  	Existence, Qualification and Power; Compliance with Laws	  	104
	Section 5.02	  	Authorization; No Contravention	  	104
	Section 5.03	  	Governmental Authorization; Other Consents	  	105
	Section 5.04	  	Binding Effect	  	105
	Section 5.05	  	Financial Statements; No Material Adverse Effect	  	105
	Section 5.06	  	Litigation	  	107
	Section 5.07	  	No Default	  	107
	Section 5.08	  	Ownership of Property; Liens	  	107
	Section 5.09	  	Environmental Compliance	  	107
	Section 5.10	  	Taxes.	  	108
	Section 5.11	  	ERISA Compliance	  	109
	Section 5.12	  	Subsidiaries; Equity Interests	  	109
	Section 5.13	  	Margin Regulations; Investment Company Act	  	110
	Section 5.14	  	Disclosure	  	110
	Section 5.15	  	Labor Matters	  	110
	Section 5.16	  	Patriot Act	  	110
	Section 5.17	  	Intellectual Property; Licenses, Etc.	  	111
	Section 5.18	  	Solvency	  	112
	Section 5.19	  	Subordination of Junior Financing	  	112
	Section 5.20	  	Dutch Banking Act	  	112
	Section 5.21	  	Security Documents	  	112
	
	 ARTICLE VI.

AFFIRMATIVE COVENANTS

			
	Section 6.01	  	Financial Statements	  	113
	Section 6.02	  	Certificates; Other Information	  	115
	Section 6.03	  	Notices	  	116
	Section 6.04	  	Payment of Obligations	  	117
	Section 6.05	  	Preservation of Existence, Etc.	  	117
	Section 6.06	  	Maintenance of Properties	  	117
	Section 6.07	  	Maintenance of Insurance	  	117
	Section 6.08	  	Compliance with Laws	  	118

  

 -ii- 

					
	 	  	 	  	Page
	Section 6.09	  	Books and Records	  	118
	Section 6.10	  	Inspection Rights	  	118
	Section 6.11	  	Additional Collateral; Additional Guarantors	  	118
	Section 6.12	  	Compliance with Environmental Laws	  	121
	Section 6.13	  	Further Assurances and Post-Closing Conditions	  	121
	Section 6.14	  	Designation of Subsidiaries	  	122
	
	 ARTICLE VII.

NEGATIVE COVENANTS

			
	Section 7.01	  	Liens	  	122
	Section 7.02	  	Investments	  	126
	Section 7.03	  	Indebtedness	  	129
	Section 7.04	  	Fundamental Changes	  	133
	Section 7.05	  	Dispositions	  	134
	Section 7.06	  	Restricted Payments	  	137
	Section 7.07	  	Change in Nature of Business	  	139
	Section 7.08	  	Transactions with Affiliates	  	139
	Section 7.09	  	Burdensome Agreements	  	140
	Section 7.10	  	Use of Proceeds	  	141
	Section 7.11	  	Financial Covenants	  	142
	Section 7.12	  	Accounting Changes	  	143
	Section 7.13	  	Prepayments, Etc. of Indebtedness	  	143
	Section 7.14	  	Permitted Activities	  	143
	
	 ARTICLE VIII.

EVENTS OF DEFAULT AND REMEDIES

			
	Section 8.01	  	Events of Default	  	144
	Section 8.02	  	Remedies Upon Event of Default	  	146
	Section 8.03	  	Exclusion of Immaterial Subsidiaries; Certain Dutch Matters	  	148
	Section 8.04	  	Application of Funds	  	148
	Section 8.05	  	Company’s Right to Cure	  	149
	
	 ARTICLE IX.

ADMINISTRATIVE AGENT AND OTHER AGENTS

			
	Section 9.01	  	Appointment and Authorization of Agents	  	150
	Section 9.02	  	Delegation of Duties	  	151
	Section 9.03	  	Liability of Agents	  	151
	Section 9.04	  	Reliance by Agents	  	151
	Section 9.05	  	Notice of Default	  	152
	Section 9.06	  	Credit Decision; Disclosure of Information by Agents	  	152
	Section 9.07	  	Indemnification of Agents	  	153
	Section 9.08	  	Agents in their Individual Capacities	  	153
	Section 9.09	  	Successor Agents	  	154

  

 -iii- 

					
	 	  	 	  	Page
	Section 9.10	  	Administrative Agent May File Proofs of Claim	  	155
	Section 9.11	  	Collateral and Guaranty Matters	  	156
	Section 9.12	  	Other Agents; Arrangers and Managers	  	157
	Section 9.13	  	Appointment of Supplemental Agents	  	157
		
	 ARTICLE X.

MISCELLANEOUS
	  	 
			
	Section 10.01	  	Amendments, Etc.	  	158
	Section 10.02	  	Notices and Other Communications; Facsimile Copies	  	161
	Section 10.03	  	No Waiver; Cumulative Remedies	  	162
	Section 10.04	  	Attorney Costs and Expenses	  	162
	Section 10.05	  	Indemnification by the Borrowers	  	163
	Section 10.06	  	Payments Set Aside	  	164
	Section 10.07	  	Successors and Assigns	  	164
	Section 10.08	  	Confidentiality	  	169
	Section 10.09	  	Setoff	  	169
	Section 10.10	  	Interest Rate Limitation	  	170
	Section 10.11	  	Counterparts	  	170
	Section 10.12	  	Integration	  	171
	Section 10.13	  	Survival of Representations and Warranties	  	171
	Section 10.14	  	Severability	  	171
	Section 10.15	  	GOVERNING LAW	  	171
	Section 10.16	  	WAIVER OF RIGHT TO TRIAL BY JURY	  	172
	Section 10.17	  	Binding Effect	  	172
	Section 10.18	  	Judgment Currency	  	172
	Section 10.19	  	Lender Action	  	173
	Section 10.20	  	USA Patriot Act	  	173
	Section 10.21	  	Agent for Service of Process	  	173
	Section 10.22	  	PMP Representations	  	174
	
	 ARTICLE XI.

GUARANTEE

			
	Section 11.01	  	The Guarantee	  	174
	Section 11.02	  	Obligations Unconditional	  	174
	Section 11.03	  	Reinstatement	  	176
	Section 11.04	  	Subrogation; Subordination	  	176
	Section 11.05	  	Remedies	  	176
	Section 11.06	  	Instrument for the Payment of Money	  	176
	Section 11.07	  	Continuing Guarantee	  	177
	Section 11.08	  	General Limitation on Guarantee Obligations	  	177
	Section 11.09	  	Release of Guarantors	  	177
	Section 11.10	  	Right of Contribution	  	177
	Section 11.11	  	Certain Dutch Matters	  	178
	Section 11.12	  	Subject to Intercreditor Agreement	  	178

  

 -iv- 

 EXHIBITS 
  

			
	Form of	  	
		
	C-1A	  	Class A Dollar Term Note
	C-1B	  	Class B Dollar Term Note
	C-2A	  	Class A Euro Term Note
	C-2B	  	Class B Euro Term Note
	J	  	Intercreditor Agreement

 AMENDED AND RESTATED CREDIT AGREEMENT 

This AMENDED AND RESTATED CREDIT AGREEMENT (this “Agreement”) is entered into as of August 9, 2006 and amended and
restated as of June 23, 2009, among Nielsen Finance LLC, a Delaware limited liability company (together with its successors and assigns, “Nielsen”), TNC (US) HOLDINGS INC. (formerly known as VNU, Inc.), a New York corporation
(together with its successors and assigns, “TNC” and, together with Nielsen, the “U.S. Borrowers”), Nielsen Holding and Finance B.V. (formerly known as VNU Holding and Finance B.V.), a private company organized under the
laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands (together with its successors and assigns, the “Dutch Borrower” and, together with the U.S. Borrowers, the “Borrowers”), the Guarantors
party hereto from time to time, CITIBANK, N.A., as Administrative Agent, a Swing Line Lender and an L/C Issuer, ABN AMRO Bank N.V., as a Swing Line Lender, each lender from time to time party hereto (collectively, the “Lenders” and
individually, a “Lender”), DEUTSCHE BANK SECURITIES INC., as Syndication Agent, and JPMORGAN CHASE BANK, N.A., ABN AMRO BANK N.V. and ING BANK N.V., as Co-Documentation Agents. 

PRELIMINARY STATEMENTS 

The Borrowers, various lenders and Citibank N.A., as Administrative Agent for such Lenders, are parties to that certain Credit Agreement
dated as of August 9, 2006 (as amended by Amendment No. 1, dated as of January 22, 2007 and Amendment No. 2, dated as of August 9, 2007, the “Existing Credit Agreement”) pursuant to which the Lenders
initially extended credit to the Borrowers in the form of (i) Term Loans in an initial aggregate amount of up to $4,175,000,000 and €800,000,000 and (ii) Revolving Credit Loans in an initial aggregate amount of up to $687,500,000.

 The Borrowers, the Required Lenders, and other applicable Lenders, in each case, under the Existing Credit Agreement and the
Administrative Agent have agreed that the Existing Credit Agreement be amended and restated in its entirety. 
 The applicable
Lenders have indicated their willingness to lend, and the L/C Issuers have indicated their willingness to issue Letters of Credit, in each case, on the terms and subject to the conditions set forth herein. 

In consideration of the mutual covenants and agreements herein contained, the parties hereto covenant and agree to amend and restate the
Existing Credit Agreement in its entirety as follows: 
 ARTICLE I. 

Definitions and Accounting Terms 

Section 1.01 Defined Terms. 

As used in this Agreement, the following terms shall have the meanings set forth below: 

“ACN” means ACN Holdings, Inc., a Delaware corporation. 

 “Acquired EBITDA” means, with respect to any Acquired Entity or Business
for any period, the amount for such period of Consolidated EBITDA of such Acquired Entity or Business (determined as if references to the Covenant Parties and their Restricted Subsidiaries in the definition of Consolidated EBITDA were references to
such Acquired Entity or Business and its Subsidiaries), all as determined on a consolidated basis for such Acquired Entity or Business. 

“Acquired Entity or Business” has the meaning set forth in the definition of the term “Consolidated EBITDA”.

 “Additional Lender” has the meaning set forth in Section 2.14(a). 

“Administrative Agent” means Citibank, N.A., in its capacity as administrative agent under any of the Loan Documents, or
any successor administrative agent; it being understood that Citibank, N.A. may designate any of its Affiliates, including without limitation Citicorp International Limited, as administrative agent for a particular Alternative Currency and that such
Affiliate shall be considered an Administrative Agent for all purposes hereunder. 
 “Administrative Agent’s
Office” means, with respect to any currency, the Administrative Agent’s address and, as appropriate, account as set forth on Schedule 10.02 to the Existing Credit Agreement with respect to such currency, or such other address or
account with respect to such currency as the Administrative Agent may from time to time notify the Borrowers and the Lenders. 

“Administrative Questionnaire” means an Administrative Questionnaire in a form supplied by the Administrative Agent.

 “Affiliate” means, with respect to any Person, (i) another Person that directly, or indirectly through
one or more intermediaries, Controls or is Controlled by or is under common Control with the Person specified, or (ii) if such Person is an investment fund, any other investment fund the primary investment advisor to which is the primary
investment advisor to such Person or an Affiliate thereof. “Control” means the possession, directly or indirectly, of the power to direct or cause the direction of the management or policies of a Person, whether through the ability
to exercise voting power, by contract or otherwise. “Controlling” and “Controlled” have meanings correlative thereto. 

“Agent-Related Persons” means the Agents, together with their respective Affiliates, and the officers, directors,
employees, agents and attorneys-in-fact of such Persons and Affiliates. 
 “Agents” means, collectively, the
Administrative Agent, the Collateral Agent, the Syndication Agent, the Co-Documentation Agents and the Supplemental Agents (if any). 

“Aggregate Commitments” means the Commitments of all the Lenders. 

“Agreement” means this Credit Agreement, as the same may be amended, supplemented or otherwise modified from time to
time. 
  

 -2- 

 “Agreement Currency” has the meaning set forth in Section 10.18.

 “Alternative Currency” means Euros, Canadian Dollars, Mexican Pesos, Sterling, Australian Dollars, Japanese
Yen and Hong Kong Dollars. 
 “Alternative Currency Loan” means a Loan that is a Eurocurrency Rate Loan and
that is made in an Alternative Currency pursuant to the applicable Committed Loan Notice or a Swing Line Loan denominated in Euro. 

“Amendment No. 2 Effective Date” means August 9, 2007. 

“Amendment Agreement” means the Amendment Agreement dated as of June 16, 2009 among the Borrowers, the
Administrative Agent and the Lenders and Guarantors party thereto. 
 “Amendment Effective Date” has the
meaning set forth in the Amendment Agreement. 
 “Anti-Terrorism Laws” has the meaning set forth in
Section 5.16. 
 “Applicable ECF Percentage” means, for any fiscal year, (a) 50% if the Total
Leverage Ratio as of the last day of such fiscal year is greater than or equal to 6.00 to 1.00, (b) 25% if the Total Leverage Ratio as of the last day of such fiscal year is less than 6.00 to 1.00 but greater than or equal to 5.00 to 1.00 and
(c) 0% if the Total Leverage Ratio as of the last day of such fiscal year is less than 5.00 to 1.00. 
 “Applicable
Rate” means a percentage per annum equal to: 
 (a) with respect to Class A Term Loans, which are

 (A) Class A Euro Term Loans, the following percentages per annum based upon the Secured Leverage Ratio as set forth in
the most recent Compliance Certificate received by the Administrative Agent pursuant to Section 6.02(a) 
  

						
	Applicable Rate	  	 	 
	 Pricing Level
	  	 Secured Leverage Ratio
	  	Rate	 
	1	  	<4.25:1	  	2.00	% 
	2	  	34.25:1	  	2.25	% 

 and

 (B) which are Class A Dollar Term Loans, the following percentages per annum based upon the Secured Leverage Ratio as
set forth in the most recent Compliance Certificate received by the Administrative Agent pursuant to Section 6.02(a): 
  

									
	 Applicable Rate
	 
	 Pricing Level
	  	Secured Leverage Ratio	  	Eurocurrency Rate	 	 	Base Rate	 
	 1
	  	<4.25:1	  	2.00	% 	 	1.00	% 
	 2
	  	34.25:1	  	2.25	% 	 	1.25	% 

  

 -3- 

 (b) with respect to Class B Term Loans, which are 

(A) Class B Euro Term Loans, 3.75%; and 

(c) (B) which are Class B Dollar Term Loans, 3.75% in the case of Eurocurrency Rate Loans and 2.75% in the case of Base
Rate Loans. 
 (d) with respect to Revolving Credit Loans, unused Revolving Credit Commitments and Letter of
Credit fees, the following percentages per annum (less, in the case of Letter of Credit fees, the fronting fee payable in respect of the applicable Letter of Credit), based upon the Total Leverage Ratio as set forth in the most recent Compliance
Certificate received by the Administrative Agent pursuant to Section 6.02(a): 
  

												
	 Applicable Rate
	 
	 Pricing Level
	  	Total
Leverage Ratio	  	Eurocurrency
Rate and Letter
of Credit Fees	 	 	Base Rate	 	 	Unused
Commitment
Fee Rate	 
	 1
	  	<5.0:1	  	1.50	% 	 	0.50	% 	 	0.375	% 
	 2
	  	35.0:1 but <5.5:1	  	1.75	% 	 	0.75	% 	 	0.375	% 
	 3
	  	35.5:1 but <6.0:1	  	2.00	% 	 	1.00	% 	 	0.50	% 
	 4
	  	36.0:1	  	2.25	% 	 	1.25	% 	 	0.50	% 

 Any increase or decrease in
the Applicable Rate resulting from a change in the Total Leverage Ratio or the Secured Leverage Ratio shall become effective as of the first Business Day immediately following the date a Compliance Certificate is delivered pursuant to
Section 6.02(a); provided that, at the option of the Administrative Agent or the Required Lenders, the highest Pricing Level shall apply (x) as of the first Business Day after the date on which a Compliance Certificate was required
to have been delivered but was not delivered, and shall continue to so apply to and including the date on which such Compliance Certificate is so delivered (and thereafter the Pricing Level otherwise determined in accordance with this definition
shall apply) and (y) as of the first Business Day after an Event of Default under Section 8.01(a) shall have occurred and be continuing, and shall continue to so apply to but excluding the date on which such Event of Default is cured or
waived (and thereafter the Pricing Level otherwise determined in accordance with this definition shall apply). 
  

 -4- 

 “Appropriate Lender” means, at any time, (a) with respect to Loans of
any Class, the Lenders of such Class, (b) with respect to Letters of Credit, (i) the relevant L/C Issuers and (ii) the Tranche A Revolving Credit Lenders and (c) with respect to the Swing Line Facility, (i) the relevant
Swing Line Lender and (ii) if any Swing Line Loans are outstanding pursuant to Section 2.04(a), the Tranche A Revolving Credit Lenders. 

“Approved Bank” has the meaning set forth in clause (c) of the definition of “Cash Equivalents”.

 “Approved Fund” means any Fund that is administered, advised or managed by (a) a Lender, (b) an
Affiliate of a Lender or (c) an entity or an Affiliate of an entity that administers, advises or manages a Lender. 

“Arrangers” means Citigroup Global Markets Inc., J.P. Morgan Securities Inc. and Deutsche Bank Securities Inc.

 “Assignees” has the meaning set forth in Section 10.07(b). 

“Assignment and Assumption” means an Assignment and Assumption substantially in the form of Exhibit E to the Existing
Credit Agreement (modified as appropriate to reflect the Class to which such Assignment and Assumption relates). 

“Attorney Costs” means and includes all reasonable fees, expenses and disbursements of any law firm or other external
legal counsel. 
 “Attributable Indebtedness” means, on any date, in respect of any Capitalized Lease of any
Person, the capitalized amount thereof that would appear on a balance sheet of such Person prepared as of such date in accordance with GAAP. 

“Audited Financial Statements” means the audited consolidated balance sheet of the Company and its Subsidiaries as of
each of December 31, 2005 and 2004, and the related audited consolidated statements of income, of changes in shareholders’ equity and of cash flows for the Company and its Subsidiaries for the fiscal years ended December 31, 2005,
2004 and 2003, respectively. 
 “Australian Dollar” or “AUD” means lawful money of the
Commonwealth of Australia. 
 “Auto-Extension Letter of Credit” has the meaning set forth in
Section 2.03(b)(iii). 
 “Base Rate” means for any day a fluctuating rate per annum equal to the higher of
(a) the Federal Funds Rate plus 1/2 of 1% and (b) the rate of interest in effect for such day as publicly announced from time to time by Citibank, N.A. as its “prime rate.” The “prime rate” is a rate set by Citibank,
N.A. based upon various factors including Citibank, N.A. costs and desired return, general economic conditions and other factors, and is used as a reference point for pricing some loans, which may be priced at, above, or below such announced rate.
Any change in such rate announced by Citibank, N.A. shall take effect at the opening of business on the day specified in the public announcement of such change. 
  

 -5- 

 “Base Rate Loan” means a Loan that bears interest based on the Base Rate.

 “Basel II” has the meaning set forth in Section 3.04(a). 

“BME” means VNU Business Media Europe B.V., a private company incorporated under the laws of The Netherlands, having its
corporate seat in Haarlem, The Netherlands, and its and the other Subsidiaries of NHF that constitute the European portion of the Company’s BI segment (i) as identified to the Administrative Agent prior to the Closing Date and
(ii) after the Closing Date. 
 “Borrowers” has the meaning set forth in the introductory paragraph to
this Agreement. 
 “Borrowing” means a Revolving Credit Borrowing, a Swing Line Borrowing, or a Term Borrowing,
as the context may require. 
 “Business Day” means any day other than a Saturday, Sunday or other day on which
commercial banks are authorized to close under the Laws of, or are in fact closed in, the state where the Administrative Agent’s Office with respect to Obligations denominated in Dollars is located and: 

(a) if such day relates to any interest rate settings as to a Eurocurrency Rate Loan denominated in Dollars, any fundings, disbursements,
settlements and payments in Dollars in respect of any such Eurocurrency Rate Loan, or any other dealings in Dollars to be carried out pursuant to this Agreement in respect of any such Eurocurrency Rate Loan, means any such day on which dealings in
deposits in Dollars are conducted by and between banks in the London interbank eurodollar market; and 
 (b) if such day relates
to any interest rate settings as to a Eurocurrency Rate Loan denominated in Euros, any fundings, disbursements, settlements and payments in Euros in respect of any such Eurocurrency Rate Loan, or any other dealings in Euros to be carried out
pursuant to this Agreement in respect of any such Eurocurrency Rate Loan, means a TARGET Day; and 
 (c) if such day relates to
any interest rate settings as to an Alternative Currency Loan denominated in an Alternative Currency other than Euros, any fundings, disbursements, settlements and payments in such Alternative Currency in respect of any such Alternative Currency
Loan, or any other dealings in such Alternative Currency to be carried out pursuant to this Agreement in respect of any such Alternative Currency Loan, means any such day on which dealings in deposits in such Alternative Currency are conducted by
and between banks in the London or other applicable offshore interbank market and in the home country for such Alternative Currency. 

“Canadian Borrower” shall mean a Restricted Subsidiary of NHF organized under the laws of Canada and identified by the
Company to become a borrower under an additional Revolving Credit Facility hereunder pursuant to Section 2.14 hereof; provided, that such Restricted Subsidiary shall be reasonably acceptable to the Administrative Agent and shall

  

 -6- 

 
execute and deliver an Incremental Amendment and such Collateral Documents or other Loan Documents as the Administrative Agent shall deem reasonably necessary for such Restricted Subsidiary to
become a borrower hereunder. 
 “Canadian Dollar” and “CAD” means lawful money of Canada.

 “Capital Expenditures” shall mean, for any period, the aggregate of (a) all expenditures (whether paid
in cash or accrued as liabilities) by the Covenant Parties and their Restricted Subsidiaries during such period that, in conformity with GAAP, are or are required to be included as additions during such period to tangible fixed assets, Capitalized
Software Expenditures and other deferred charges included in Capital Expenditures reflected in the consolidated balance sheet of the Covenant Parties and their Restricted Subsidiaries, and (b) the value of all assets under Capitalized Leases
incurred by the Covenant Parties and their Restricted Subsidiaries during such period; provided that the term “Capital Expenditures” shall not include (i) expenditures made in connection with the replacement, substitution,
restoration or repair of assets to the extent financed with (x) insurance proceeds paid on account of the loss of or damage to the assets being replaced, re-stored or repaired or (y) awards of compensation arising from the taking by
eminent domain or condemnation of the assets being replaced, (ii) the purchase price of equipment that is purchased simultaneously with the trade-in of existing equipment to the extent that the gross amount of such purchase price is reduced by
the credit granted by the seller of such equipment for the equipment being traded in at such time, (iii) the purchase of plant, property or equipment or software to the extent financed with the proceeds of Dispositions that are not required to
be applied to prepay Term Loans pursuant to Section 2.05(b), (iv) expenditures that are accounted for as capital expenditures by a Covenant Party or any Restricted Subsidiary and that actually are paid for by a Person other than a Covenant
Party or any Restricted Subsidiary and for which neither a Covenant Party nor any Restricted Subsidiary has provided or is required to provide or incur, directly or indirectly, any consideration or obligation to such Person or any other Person
(whether before, during or after such period), (v) the book value of any asset owned by a Covenant Party or any Restricted Subsidiary prior to or during such period to the extent that such book value is included as a capital expenditure during
such period as a result of such Person reusing or beginning to reuse such asset during such period without a corresponding expenditure actually having been made in such period, provided that (x) any expenditure necessary in order to
permit such asset to be reused shall be included as a Capital Expenditure during the period in which such expenditure actually is made and (y) such book value shall have been included in Capital Expenditures when such asset was originally
acquired, or (vi) expenditures that constitute Permitted Acquisitions. 
 “Capitalized Leases” means all
leases that have been or should be, in accordance with GAAP, recorded as capitalized leases; provided that for all purposes hereunder the amount of obligations under any Capitalized Lease shall be the amount thereof accounted for as a
liability in accordance with GAAP. 
 “Capitalized Software Expenditures” means, for any period, the aggregate
of all expenditures (whether paid in cash or accrued as liabilities) by the Covenant Parties and their Restricted Subsidiaries during such period in respect of purchased software or internally developed software and software enhancements that, in
conformity with GAAP, are or are required to be reflected as capitalized costs on the consolidated balance sheet of the Covenant Parties and their Restricted Subsidiaries. 
  

 -7- 

 “Cash Collateral” has the meaning specified in Section 2.03(g).

 “Cash Collateral Account” means a blocked account at Citibank, N.A. (or another commercial bank selected in
compliance with Section 9.09) in the name of the Administrative Agent and under the sole dominion and control of the Administrative Agent, and otherwise established in a manner satisfactory to the Administrative Agent. 

“Cash Collateralize” has the meaning specified in Section 2.03(g). 

“Cash Equivalents” means any of the following types of Investments, to the extent owned by the Covenant Parties or any
Restricted Subsidiary: 
 (a) Dollars, Euros or, in the case of any Foreign Subsidiary, such local currencies held by it from
time to time in the ordinary course of business; 
 (b) readily marketable obligations issued or directly and fully guaranteed
or insured by the government or any agency or instrumentality of (i) the United States or (ii) any member nation of the European Union, in each case having average maturities of not more than 12 months from the date of acquisition thereof;
provided that the full faith and credit of the United States or a member nation of the European Union is pledged in support thereof; 

(c) time deposits with, or insured certificates of deposit or bankers’ acceptances of, any commercial bank that (i) is a Lender
or (ii) (A) is organized under the Laws of the United States, any state thereof, the District of Columbia or any member nation of the Organization for Economic Cooperation and Development or is the principal banking Subsidiary of a bank
holding company organized under the Laws of the United States, any state thereof, the District of Columbia or any member nation of the Organization for Economic Cooperation and Development, and is a member of the Federal Reserve System, and
(B) has combined capital and surplus of at least $250,000,000 (any such bank in the foregoing clauses (i) or (ii) being an “Approved Bank”), in each case with average maturities of not more than 12 months from the
date of acquisition thereof; 
 (d) commercial paper and variable or fixed rate notes issued by an Approved Bank (or by the
parent company thereof) or any variable or fixed rate note issued by, or guaranteed by, a corporation rated A-2 (or the equivalent thereof) or better by S&P or P-2 (or the equivalent thereof) or better by Moody’s, in each case with average
maturities of not more than 12 months from the date of acquisition thereof; 
 (e) repurchase agreements entered into by any
Person with a bank or trust company (including any of the Lenders) or recognized securities dealer, in each case, having capital and surplus in excess of $250,000,000 for direct obligations issued by or fully guaranteed or insured by the government
or any agency or instrumentality of (i) the United States or (ii) any member nation of the European Union, in which such Person shall have a perfected first priority security interest (subject to no other Liens) and having, on the date of
purchase thereof, a fair market value of at least 100% of the amount of the repurchase obligations; 
  

 -8- 

 (f) securities with average maturities of 12 months or less from the date of acquisition
issued or fully guaranteed by any state, commonwealth or territory of the United States, by any political subdivision or taxing authority of any such state, commonwealth or territory or by any foreign government having an investment grade rating
from either S&P or Moody’s (or the equivalent thereof); 
 (g) Investments with average maturities of 12 months or less
from the date of acquisition in money market funds rated AAA- (or the equivalent thereof) or better by S&P or Aaa3 (or the equivalent thereof) or better by Moody’s; 

(h) instruments equivalent to those referred to in clauses (a) through (g) above denominated in Euros or any other foreign
currency comparable in credit quality and tenor to those referred to above and customarily used by corporations for cash management purposes in any jurisdiction outside the United States to the extent reasonably required in connection with any
business conducted by any Restricted Subsidiary organized in such jurisdiction; and 
 (i) Investments, classified in accordance
with GAAP as current assets of a Covenant Party or any Restricted Subsidiary, in money market investment programs which are registered under the Investment Company Act of 1940 or which are administered by financial institutions having capital of at
least $250,000,000, and, in either case, the portfolios of which are limited such that substantially all of such Investments are of the character, quality and maturity described in clauses (a) through (h) of this definition. 

“Cash Management Obligations” means obligations owed by a Covenant Party or any Restricted Subsidiary to any Lender or
any Affiliate of a Lender in respect of any overdraft and related liabilities arising from treasury, depository and cash management services or any automated clearing house transfers of funds. 

“Casualty Event” means any event that gives rise to the receipt by a Covenant Party or any Restricted Subsidiary of any
insurance proceeds or condemnation awards in respect of any equipment, fixed assets or real property (including any improvements thereon) to replace or repair such equipment, fixed assets or real property. 

“CERCLA” means the Comprehensive Environmental Response, Compensation and Liability Act of 1980, as subsequently
amended. 
 “CERCLIS” means the Comprehensive Environmental Response, Compensation and Liability Information
System maintained by the U.S. Environmental Protection Agency. 
  

 -9- 

 “CET” has the meaning specified in Section 2.04(b). 

“Change of Control” shall be deemed to occur if: 

(a) at any time prior to a Qualified IPO, any combination of Permitted Holders shall fail to own beneficially (within the meaning of Rule
13d-5 of the Exchange Act as in effect on the Closing Date), directly or indirectly, in the aggregate Equity Interests representing at least a majority of the aggregate ordinary voting power represented by the issued and outstanding Equity Interests
of the Company; or 
 (b) at any time after a Qualified IPO, (i) any person or “group” (within the meaning of
Rules 13d-3 and 13d-5 under the Exchange Act as in effect on the Closing Date), other than any combination of the Permitted Holders or any “group” including any Permitted Holders, shall have acquired beneficial ownership of 35% or more on
a fully diluted basis of the voting interest in the Company’s capital stock and the Permitted Holders shall own, directly or indirectly, less than such person or “group” on a fully diluted basis of the voting interest in the
Company’s capital stock or (ii) during each period of twelve consecutive months, the supervisory board of directors of the Company shall not consist of a majority of the Continuing Directors; or 

(c) a “change of control” (or similar event) shall occur under the Senior Subordinated Debt, the Senior Unsecured Debt, any
Indebtedness for borrowed money permitted under Section 7.03 with an aggregate principal amount in excess of the Threshold Amount or any Permitted Refinancing Indebtedness in respect of any of the foregoing or any Disqualified Equity Interests.

 “Class” (a) when used with respect to Lenders, refers to whether such Lenders are Tranche A Revolving
Credit Lenders, Tranche B Revolving Credit Lenders, Tranche C Revolving Credit Lenders, Tranche D Revolving Credit Lenders, Tranche E Revolving Credit Lenders, Tranche F Revolving Credit Lenders, Tranche G Revolving Credit Lenders, Tranche H
Revolving Credit Lenders, Class A Dollar Term Lenders, Class B Dollar Term Lenders, Class A Euro Term Lenders or Class B Euro Term Lenders, (b) when used with respect to Commitments, refers to whether such Commitments are Tranche A
Revolving Credit Commitments, Tranche B Revolving Credit Commitments, Tranche C Revolving Credit Commitments, Tranche D Revolving Credit Commitments, Tranche E Revolving Credit Commitments, Tranche F Revolving Credit Commitments, Tranche G Revolving
Credit Commitments, or Tranche H Revolving Credit Commitments, and (c) when used with respect to Loans or a Borrowing, refers to whether such Loans, or the Loans comprising such Borrowing, are Tranche A Revolving Credit Loans, Tranche B
Revolving Credit Loans, Tranche C Revolving Credit Loans, Tranche D Revolving Credit Loans, Tranche E Revolving Credit Loans, Tranche F Revolving Credit Loans, Tranche G Revolving Credit Loans, Tranche H Revolving Credit Loans, Class A Dollar
Term Loans, Class B Dollar Term Loans, Class A Euro Term Loans or Class B Euro Term Loans. 
 “Class A Dollar Term
Lender” means, at any time, any Lender that has a Class A Dollar Term Loan at such time. 
  

 -10- 

 “Class A Dollar Term Loan” means a Loan designated as such pursuant to
Section 5 of the Amendment Agreement. 
 “Class A Dollar Term Note” means a promissory note of Nielsen
payable to any Class A Dollar Term Lender or its registered assigns, in substantially the form of Exhibit C-1A hereto, evidencing the aggregate Indebtedness of Nielsen to such Class A Dollar Term Lender resulting from the Class A
Dollar Term Loans made by such Class A Dollar Term Lender. 
 “Class A Euro Term Lender” means, at any
time, any Lender that has a Class A Euro Term Loan at such time. 
 “Class A Euro Term Loan” means a Loan
designated as such pursuant to Section 5 of the Amendment Agreement. 
 “Class A Euro Term Note” means a
promissory note of Nielsen payable to any Class A Euro Term Lender or its registered assigns, in substantially the form of Exhibit C-2A hereto, evidencing the aggregate Indebtedness of Nielsen to such Class A Euro Term Lender resulting
from the Class A Euro Term Loans made by such Class A Euro Term Lender. 
 “Class A Term Lenders”
means each Class A Dollar Term Lender and each Class A Euro Term Lender. 
 “Class A Term Loans”
means each Class A Dollar Term Loan and each Class A Euro Term Loan. 
 “Class B Dollar Term Lender”
means, at any time, any Lender that has a Class B Dollar Term Loan at such time. 
 “Class B Dollar Term Loans”
means a Loan designated as such pursuant to Section 5 of the Amendment Agreement. 
 “Class B Dollar Term
Note” means a promissory note of Nielsen payable to any Class B Dollar Term Lender or its registered assigns, in substantially the form of Exhibit C-1B hereto, evidencing the aggregate Indebtedness of Nielsen to such Class B Dollar Term
Lender resulting from the Class B Dollar Term Loans made by such Class B Dollar Term Lender. 
 “Class B Euro Term
Lender” means, at any time, any Lender that has a Class B Euro Term Loan at such time. 
 “Class B Euro Term
Loan” means a Loan designated as such pursuant to Section 5 of the Amendment Agreement. 
 “Class B Euro
Term Note” means a promissory note of Nielsen payable to any Class B Euro Term Lender or its registered assigns, in substantially the form of Exhibit C-2B hereto, evidencing the aggregate Indebtedness of Nielsen to such Class B Euro Term
Lender resulting from the Class B Euro Term Loans made by such Class B Euro Term Lender. 
  

 -11- 

 “Class B Term Lenders” means each Class B Dollar Term Lender and each Class
B Euro Term Lender. 
 “Class B Term Loan” means each Class B Dollar Term Loan and each Class B Euro Term Loan.

 “Clean-Up Period” has the meaning specified in Section 8.02(b). 

“Closing Date” means August 9, 2006. 

“Code” means the U.S. Internal Revenue Code of 1986 and rules and regulations related thereto. 

“Co-Documentation Agents” means JPMorgan Chase Bank, N.A., ABN AMRO Bank N.V. and ING Bank N.V., as co-documentation
agents under this Agreement. 
 “Collateral” means the “Collateral” as defined in the Security
Agreement and all the “Collateral” or “Pledged Assets” as defined in any other Collateral Document. 

“Collateral Agent” means Citibank, N.A., in its capacity as collateral agent or pledgee in its own name under any of the
Loan Documents, or any successor collateral agent. 
 “Collateral Documents” means, collectively, the Security
Agreement, each of the Mortgages, collateral assignments, security agreements, pledge agreements, intellectual property security agreements or other similar agreements delivered to the Administrative Agent and the Lenders pursuant to
Section 6.11 or Section 6.13, and each of the other agreements, instruments or documents that creates or purports to create a Lien in favor of the Administrative Agent for the benefit of the Secured Parties. 

“Commitment” means a Term Commitment or a Revolving Credit Commitment of any Class or of multiple Classes, as the
context may require. 
 “Committed Loan Notice” means a notice of (a) a Borrowing, (b) a conversion
of Loans from one Type to the other, or (c) a continuation of Eurocurrency Rate Loans, pursuant to Section 2.02(a), which, if in writing, shall be substantially in the form of Exhibit A to the Existing Credit Agreement. 

“Company” means The Nielsen Company B.V. (formerly known as VNU Group B.V.), a private company incorporated under the
laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands, together with its successors and assigns. 

“Company Restricted Payments Election” has the meaning set forth in Section 7.06(d). 

“Compensation Period” has the meaning set forth in Section 2.12(c)(ii). 

 

 -12- 

 “Compliance Certificate” means a certificate substantially in the form of
Exhibit D to the Existing Credit Agreement; it being understood that such certificate shall include a calculation of each of the Total Leverage Ratio and the Secured Leverage Ratio in detail consistent with the calculations set forth in Exhibit D to
the Existing Credit Agreement for so long as such respective term is used within the definition of “Applicable Rate”. 

“Consolidated EBITDA” means, for any period, the Consolidated Net Income for such period, plus 

(a) without duplication and to the extent already deducted (and not added back) in arriving at such Consolidated Net Income, the sum of
the following amounts for such period: 
 (i) total interest expense (including interest expense attributable to Holdings Debt)
and, to the extent not reflected in such total interest expense, any losses on hedging obligations or other derivative instruments entered into for the purpose of hedging interest rate risk, net of interest income and gains on such hedging
obligations, and costs of surety bonds in connection with financing activities, and commissions, discounts, yield and other fees and charges (including any interest expense) related to any Permitted Receivables Financing, 

(ii) provision for taxes based on income, profits or capital of a Covenant Party or its Restricted Subsidiaries, including, without
limitation, state, franchise and similar taxes and foreign withholding taxes paid or accrued during such period, 
 (iii)
depreciation and amortization (including amortization of Capitalized Software Expenditures) and amortization of unrecognized prior service costs and actuarial gains and losses related to pensions and other post-employment benefits, 

(iv) Non-Cash Charges, 

(v) extraordinary losses and unusual or non-recurring charges, duplicative running costs, severance, relocation costs and curtailments or
modifications to pension and post- retirement employee benefit plans, 
 (vi) business optimization expenses and restructuring
charges or reserves (including restructuring costs related to acquisitions after the Closing Date and to closure/consolidation of facilities, retention charges, systems establishment costs and excess pension charges); provided that with
respect to each business optimization expense or other restructuring charge or reserve, the Borrowers shall have delivered to the Administrative Agent an officer’s certificate specifying and quantifying such expense, charge or reserve and
stating that such expense, charge or reserve is a business optimization expense or restructuring charge or reserve, as the case may be, 

(vii) any deductions attributable to minority interests, 

(viii) the amount of management, monitoring, consulting, transaction and advisory fees and related expenses paid to the Sponsors or their
Affiliates, 
 (ix) the amount of net cost savings projected by Borrowers in good faith to be realized as a result of specified
actions taken during such period (calculated on a pro forma basis as though such cost savings had been realized on the first day of such period), net of the amount of 

 

 -13- 

 
actual benefits realized during such period from such actions, provided that (A) such cost savings are reasonably identifiable and factually supportable, (B) such actions are
taken or committed to be taken within 36 months after the Closing Date, (C) no cost savings shall be added pursuant to this clause (ix) to the extent duplicative of any expenses or charges relating to such cost savings that are included in
clause (vi) above with respect to such period and (D) the aggregate amount of cost savings added pursuant to this clause (ix) shall not exceed $125,000,000 for any period consisting of four consecutive quarters (while subject to
upward or downward adjustment in accordance with this clause, it is agreed that as of the Closing Date the projected cost savings for the first full four fiscal quarter period ended after the Closing Date is €75.0 million), and 

(x) cash distributions received from unconsolidated joint ventures and Unrestricted Subsidiaries, 

(xi) any reasonable expenses or charges related to the execution and delivery of the Amendment Agreement and the related transactions
occurring on the Amendment Effective Date, less 
 (b) without duplication and to the extent included in arriving at such
Consolidated Net Income, the sum of the following amounts for such period: 
 (i) extraordinary gains and unusual or
non-recurring gains, 
 (ii) non-cash gains (excluding any non-cash gains to the extent it represents the reversal of an accrual
or reserve for a potential cash item that reduced Consolidated EBITDA in any prior period), 
 (iii) gains on asset sales (other
than asset sales in the ordinary course of business), 
 (iv) any net after-tax income from the early extinguishment of
Indebtedness or hedging obligations or other derivative instruments, and 
 (v) all gains from investments recorded using the
equity method (other than cash dividends actually received), 
 in each case, as determined on a consolidated basis for the Covenant Parties and
their Restricted Subsidiaries (other than in respect of interest expense attributable to Holdings Debt) in accordance with GAAP; provided that, to the extent included in Consolidated Net Income, 

(A) there shall be excluded in determining Consolidated EBITDA currency translation gains and losses related to currency remeasurements
of indebtedness (including the net loss or gain (i) resulting from Swap Contracts for currency exchange risk and (ii) resulting from intercompany indebtedness), 

(B) there shall be excluded in determining Consolidated EBITDA for any period any adjustments resulting from the application of Statement
of Financial Accounting Standards No. 133 and International Accounting Standard No. 39 and their respective related pronouncements and interpretations, 

 

 -14- 

 (C) there shall be included in determining Consolidated EBITDA for any period, without
duplication, (1) the Acquired EBITDA of any Person, property, business or asset acquired by a Covenant Party or any Restricted Subsidiary during such period (but not the Acquired EBITDA of any related Person, property, business or assets to the
extent not so acquired), to the extent not subsequently sold, transferred or otherwise disposed of by such Covenant Party or such Restricted Subsidiary (each such Person, property, business or asset acquired and not subsequently so disposed of, an
“Acquired Entity or Business”), based on the actual Acquired EBITDA of such Acquired Entity or Business for such period (including the portion thereof occurring prior to such acquisition) and (2) for the purposes of the
definition of the term “Permitted Acquisition” and Section 7.11, an adjustment equal to the amount of the Pro Forma Adjustment with respect to the Covenant Parties and their Restricted Subsidiaries or any Acquired Entity or Business
for such period (including the portion thereof occurring prior to such acquisition) as specified in a certificate executed by a Responsible Officer delivered to the Administrative Agent (for delivery to the Lenders), and 

(D) for purposes of determining the Total Leverage Ratio, Secured Leverage Ratio or Interest Coverage Ratio only, there shall be excluded
in determining Consolidated EBITDA for any period the Disposed EBITDA of any Person, property, business or asset sold, transferred or otherwise disposed of, closed or classified as discontinued operations by a Covenant Party or any Restricted
Subsidiary of a Covenant Party during such period (each such Person, property, business or asset so sold or disposed of, a “Sold Entity or Business”), based on the actual Disposed EBITDA of such Sold Entity or Business for such
period (including the portion thereof occurring prior to such sale, transfer or disposition). 
 For the purpose of the definition of
Consolidated EBITDA, “Non-Cash Charges” means (a) losses on asset sales, disposals or abandonments, (b) any impairment charge or asset write-off related to intangible assets, long-lived assets, and investments in debt and
equity securities pursuant to GAAP, (c) all losses from investments recorded using the equity method, (d) stock-based awards compensation expense, and (e) other non-cash charges (provided that if any non-cash charges referred
to in this clause (e) represent an accrual or reserve for potential cash items in any future period, the cash payment in respect thereof in such future period shall be subtracted from Consolidated EBITDA in such future period to such extent
paid, but excluding from this proviso, for the avoidance of doubt, non-cash charges consisting of the amortization of a prepaid cash item that was paid in a prior period). 

“Consolidated Interest Expense” means, for any period, the sum, without duplication, of (i) the cash interest
expense (including that attributable to Capitalized Leases), net of cash interest income, of the Covenant Parties and their Restricted Subsidiaries, determined on a consolidated basis in accordance with GAAP, with respect to all outstanding
Indebtedness of the Covenant Parties and their Restricted Subsidiaries, including all commissions, discounts and other fees and charges owed with respect to letters of credit and bankers’ acceptance financing and net costs under Swap Contracts
and the cash interest expense attributable to Holdings Debt, and (ii) any cash payments made during such period in respect of obligations referred to in clause (b) below relating to Funded Debt that were amortized or accrued in a previous
period, but excluding, however, (a) amortization of deferred financing costs and any other amounts of non-cash interest, (b) the accretion or accrual of discounted liabilities during such period,
(c)
  

 -15- 

 
commissions, discounts, yield and other fees and charges (including any interest expense) incurred in connection with a Permitted Receivables Financing and (d) all non-recurring cash
interest expense consisting of liquidated damages for failure to timely comply with registration rights obligations and financing fees, all as calculated on a consolidated basis in accordance with GAAP; provided that for purposes of the
definition of the term “Permitted Acquisition” and Section 7.11, there shall be included in determining Consolidated Interest Expense for any period the cash interest expense (or income) of any Acquired Entity or Business acquired
during such period, based on the cash interest expense (or income) of such Acquired Entity or Business for such period (including the portion thereof occurring prior to such acquisition) assuming any Indebtedness incurred or repaid in connection
with any such acquisition had been incurred or prepaid on the first day of such period. Notwithstanding anything to the contrary contained herein, for purposes of determining Consolidated Interest Expense for any period ending prior to the first
anniversary of the Closing Date, Consolidated Interest Expense (i) shall be an amount equal to actual Consolidated Interest Expense from the Closing Date through the date of determination multiplied by a fraction the numerator of which is 365
and the denominator of which is the number of days from the Closing Date through the date of determination and (ii) shall exclude the purchase accounting effects described in the last sentence of the definition of Consolidated Net Income.

 “Consolidated Net Income” means, for any period, the net income (loss) of the Covenant Parties and their
Restricted Subsidiaries for such period determined on a consolidated basis in accordance with GAAP, excluding, without duplication, (a) extraordinary items for such period, (b) the cumulative effect of a change in accounting principles
during such period to the extent included in Consolidated Net Income (including changes from international financial reporting standards to United States financial reporting standards), (c) Transaction Expenses incurred during such period,
(d) any fees and expenses incurred during such period, or any amortization thereof for such period, in connection with any acquisition, investment, asset disposition, issuance or repayment of debt, issuance of equity securities, refinancing
transaction or amendment or other modification of any debt instrument (in each case, including any such transaction consummated prior to the Tender Funding Date and any such transaction undertaken but not completed) and any charges or non-recurring
merger costs incurred during such period as a result of any such transaction, (e) any income (loss) for such period attributable to the early extinguishment of indebtedness and (f) accruals and reserves that are established within twelve
months after the Closing Date that are so required to be established as a result of the Transaction in accordance with GAAP. There shall be excluded from Consolidated Net Income for any period the purchase accounting effects of adjustments in
component amounts required or permitted by GAAP and related authoritative pronouncements (including the effects of such adjustments pushed down to the Covenant Parties and their Restricted Subsidiaries), as a result of the Transaction, any
acquisition consummated prior to the Tender Funding Date, any Permitted Acquisitions, or the amortization or write-off of any amounts thereof. 

“Consolidated Total Net Debt” shall mean, as of any date of determination, (a) the aggregate principal amount of
Indebtedness of the Covenant Parties and their Restricted Subsidiaries outstanding on such date, determined on a consolidated basis in accordance with GAAP, consisting of Indebtedness for borrowed money, Attributable Indebtedness, and debt
obligations evidenced by promissory notes or similar instruments, plus (b) the aggregate 
  

 -16- 

 
principal amount of Holdings Debt as reflected on the Company’s balance sheet, minus (c) the aggregate amount of cash and Cash Equivalents, in each case, free and clear of all
Liens, other than nonconsensual Liens permitted by Section 7.01 and Liens permitted by Section 7.01(p) and Section 7.01(q) and clauses (i) and (ii) of Section 7.01(r), in excess of the sum of (x) $10,000,000
million and (y) any Restricted Cash included in the consolidated balance sheet of the Covenant Parties and their Restricted Subsidiaries as of such date. 

“Consolidated Working Capital” means, with respect to the Covenant Parties and their Restricted Subsidiaries on a
consolidated basis at any date of determination, Current Assets at such date of determination minus Current Liabilities at such date of determination; provided, that, increases or decreases in Consolidated Working Capital shall be calculated
without regard to any changes in Current Assets or Current Liabilities as a result of (a) any reclassification in accordance with GAAP of assets or liabilities, as applicable, between current and noncurrent or (b) the effects of purchase
accounting. 
 “Continuing Directors” means the supervisory directors of the Company on the Closing Date, as
elected or appointed after giving effect to the Transaction, and each other supervisory director, if, in each case, such other supervisory director’s nomination for election to the supervisory board of directors of the Company is recommended by
a majority of the then Continuing Directors or such other supervisory director receives the vote of the Permitted Holders in his or her election by the stockholders of the Company. 

“Contract Consideration” has the meaning set forth in the definition of “Excess Cash Flow.” 

“Contractual Obligation” means, as to any Person, any provision of any security issued by such Person or of any
agreement, instrument or other undertaking to which such Person is a party or by which it or any of its property is bound. 

“Control” has the meaning specified in the definition of “Affiliate.” 

“Covenant Parties” means (i) each of NHF, VNU International, ACN, TNC, and the Borrowers and (ii) at the
Company’s sole discretion, upon written notice to the Administrative Agent, the Company and any Subsidiary of the Company as designated by the Company; provided that (i) immediately before and after such designation, no Default
shall have occurred and be continuing, (ii) immediately after giving effect to such designation, the Covenant Parties shall be in compliance, on a Pro Forma Basis, with the covenants set forth in Section 7.11 (it being understood that if
no Test Period cited in Section 7.11 has passed, the covenants in Section 7.11 for the first Test Period cited in such Section shall be satisfied as of the last four quarters ended and, as a condition precedent to the effectiveness of any
such designation, Nielsen shall deliver to the Administrative Agent a certificate setting forth in reasonable detail the calculations demonstrating such compliance) and (iii) once an entity is designated a Covenant Party it remains a Covenant
Party for the term of this Agreement. The designation of any entity as a Covenant Party shall constitute the incurrence at the time of designation of any Investment, Indebtedness or Liens of such entity existing at such time (but, for the avoidance
of doubt, without duplication of any Holdings Debt existing at such time to the extent it already constitutes 
  

 -17- 

 
Indebtedness for any given purpose). Consolidated EBITDA applicable to an entity designated a Covenant Party shall only be included within such definition to the extent related to a fiscal
quarter beginning after such designation. 
 “Credit Extension” means each of the following: (a) a
Borrowing and (b) an L/C Credit Extension. 
 “Cumulative Credit” means, at any date, an amount, not less
than zero in the aggregate, determined on a cumulative basis equal to, without duplication: 
 (a) the Cumulative Retained
Excess Cash Flow Amount at such time, plus 
 (b) the cumulative amount of proceeds (including cash and the fair market value of
property other than cash) from the sale of (i) Equity Interests of the Company or any direct or indirect parent of the Company after the Tender Funding Date and on or prior to such time (including upon exercise of warrants or options) which
proceeds have been contributed as common equity to the capital of the Company, or (ii) the common Equity Interests of a Covenant Party issued upon conversion of Indebtedness (other than Indebtedness that is contractually subordinated to the
Obligations) of a Covenant Party or any Restricted Subsidiary of a Covenant Party or Holdings Debt owed to a Person other than a Loan Party or a Restricted Subsidiary of a Loan Party not previously applied for a purpose other than use in the
Cumulative Credit; plus 
 (c) 100% of the aggregate amount of contributions to the common capital of the Company received in
cash (and the fair market value of property other than cash) after the Tender Funding Date; plus 
 (d) the principal
amount of any Indebtedness (including the liquidation preference or maximum fixed repurchase price, as the case may be, of any Disqualified Equity Interests) of a Covenant Party or Holdings Debt issued after the Tender Funding Date (other than
Indebtedness issued to a Restricted Subsidiary), which has been converted into or exchanged for Equity Interests (other than Disqualified Equity Interests) in the Company or any direct or indirect parent of the Company, plus 

(e) 100% of the aggregate amount received by a Covenant Party or any Restricted Subsidiary of a Covenant Party in cash (and the fair
market value of property other than cash received by a Covenant Party or any such Restricted Subsidiary) from: 

(A) the sale (other than to a Covenant Party or any such Restricted Subsidiary) of the Equity Interests of an Unrestricted
Subsidiary, or 
 (B) any dividend or other distribution by an Unrestricted Subsidiary, plus 

(f) in the event any Unrestricted Subsidiary has been re-designated as a Restricted Subsidiary or has been merged, consolidated or
amalgamated with or into, or transfers or conveys its assets to, or is liquidated into, a Covenant Party or a Restricted Subsidiary, the fair market value of the Investments of the Covenant Parties and the Restricted Subsidiaries in such
Unrestricted Subsidiary at the time of such redesignation, combination or transfer (or of the assets transferred or conveyed, as applicable), plus 
  

 -18- 

 (g) an amount equal to any returns (including dividends, interest, distributions, returns of
principal, profits on sale, repayments, income and similar amounts) actually received by the Covenant Parties or any Restricted Subsidiary in respect of any Investments made pursuant to Section 7.02(n), minus 

(h) any amount of the Cumulative Credit used to make Investments pursuant to Section 7.02(s) after the Tender Funding Date and prior
to such time, minus 
 (i) any amount of the Cumulative Credit used to make Investments pursuant to Section 7.02(n)
after the Tender Funding Date and prior to such time, minus 
 (j) any amount of the Cumulative Credit used to pay
dividends or make distributions pursuant to Section 7.06(h) after the Tender Funding Date and prior to such time, minus 

(k) any amount of the Cumulative Credit used to make payments or distributions in respect of Junior Financings pursuant to
Section 7.13 after the Tender Funding Date and prior to such time. 
 “Cumulative Retained Excess Cash Flow
Amount” means, at any date, an amount, not less than zero in the aggregate, determined on a cumulative basis equal to the aggregate cumulative sum of the Retained Percentage of Excess Cash Flow for all Excess Cash Flow Periods ending after
the Tender Funding Date and prior to such date. 
 “Current Assets” means, with respect to the Covenant Parties
and their Restricted Subsidiaries on a consolidated basis at any date of determination, the sum of (a) all assets (other than cash and Cash Equivalents) that would, in accordance with GAAP, be classified on a consolidated balance sheet of the
Covenant Parties and their Restricted Subsidiaries as current assets at such date of determination, other than amounts related to current or deferred Taxes based on income or profits (but excluding assets held for sale, loans (permitted) to third
parties, pension assets, deferred bank fees and derivative financial instruments) and (b) in the event that a Permitted Receivables Financing is accounted for off balance sheet, (x) gross accounts receivable comprising part of the
Receivables Assets subject to such Permitted Receivables Financing less (y) collections against the amounts sold pursuant to clause (x). 

“Current Liabilities” means, with respect to the Covenant Parties and their Restricted Subsidiaries on a consolidated
basis at any date of determination, all liabilities that would, in accordance with GAAP, be classified on a consolidated balance sheet of the Covenant Parties and their Restricted Subsidiaries as current liabilities at such date of determination,
other than (a) the current portion of any Indebtedness, (b) accruals of Consolidated Interest Expense (excluding Consolidated Interest Expense that is due and unpaid), (c) accruals for current or deferred Taxes based on income or
profits, (d) accruals of any costs or expenses related to restructuring reserves and (e) any Revolving Credit Exposure or Revolving Credit Loans. 
  

 -19- 

 “Debtor Relief Laws” means the Bankruptcy Code of the United States, the
Dutch Bankruptcy Act (Faillissementswet) and all other liquidation, conservatorship, bankruptcy, assignment for the benefit of creditors, moratorium, rearrangement, receivership, insolvency, reorganization, faillissement, surseance van betaling,
onderbewindstelling, ontbinding, or similar debtor relief Laws of the United States, The Netherlands or other applicable jurisdictions from time to time in effect and affecting the rights of creditors generally. 

“Default” means any event or condition that constitutes an Event of Default or that, with the giving of any notice, the
passage of time, or both, would be an Event of Default. 
 “Default Rate” means an interest rate equal to
(a) the Base Rate plus (b) the Applicable Rate, if any, applicable to Base Rate Loans plus (c) 2.0% per annum; provided that with respect to an Alternative Currency Loan, the Default Rate shall be an interest rate equal to
the interest rate (including any Applicable Rate and any applicable Mandatory Cost) otherwise applicable to such Loan plus 2.0% per annum, in each case, to the fullest extent permitted by applicable Laws. 

“Defaulting Lender” means any Lender that (a) has failed to fund any portion of the Term Loans, Revolving Credit
Loans, participations in L/C Obligations or participations in Swing Line Loans required to be funded by it hereunder within one (1) Business Day of the date required to be funded by it hereunder, unless the subject of a good faith dispute or
subsequently cured, (b) has otherwise failed to pay over to the Administrative Agent or any other Lender any other amount required to be paid by it hereunder within one (1) Business Day of the date when due, unless the subject of a good
faith dispute or subsequently cured, or (c) has been deemed insolvent or become the subject of a bankruptcy or insolvency proceeding. 

“Designated Non-Cash Consideration” means the fair market value of non-cash consideration received by a Covenant Party
or a Restricted Subsidiary in connection with a Disposition pursuant to Section 7.05(j) that is designated as Designated Non-Cash Consideration pursuant to a certificate of a Responsible Officer, setting forth the basis of such valuation (which
amount will be reduced by the fair market value of the portion of the non-cash consideration converted to cash within 180 days following the consummation of the applicable Disposition). 

“Designation Date” shall have the meaning set forth in Section 6.14. 

“Disposed EBITDA” means, with respect to any Sold Entity or Business for any period, the amount for such period of
Consolidated EBITDA of such Sold Entity or Business (determined as if references to the Covenant Parties and their Restricted Subsidiaries in the definition of Consolidated EBITDA were references to such Sold Entity or Business and its
Subsidiaries), all as determined on a consolidated basis for such Sold Entity or Business. 
 “Disposition” or
“Dispose” means the sale, transfer, license, lease or other disposition (including any sale and leaseback transaction and any sale or issuance of Equity Interests) of any property by any Person, including any sale, assignment,
transfer or other disposal, with or without recourse, of any notes or accounts receivable or any rights and claims associated therewith; provided that “Disposition” and “Dispose” shall not be deemed to include (a) any
issuance by NHF of any of its Equity Interests to another Person or (b) any non-cash sale, conveyance, transfer or other disposition of the Transactions Intercompany Obligations. 

 

 -20- 

 “Disqualified Equity Interests” means any Equity Interest which, by its
terms (or by the terms of any security or other Equity Interests into which it is convertible or for which it is exchangeable), or upon the happening of any event or condition (a) matures or is mandatorily redeemable, pursuant to a sinking fund
obligation or otherwise (except as a result of a change of control or asset sale so long as any rights of the holders thereof upon the occurrence of a change of control or asset sale event shall be subject to the prior repayment in full of the Loans
and all other Obligations that are accrued and payable and the termination of the Commitments), (b) is redeemable at the option of the holder thereof, in whole or in part, (c) provides for the scheduled payments of dividends in cash, or
(d) is or becomes convertible into or exchangeable for Indebtedness or any other Equity Interests that would constitute Disqualified Equity Interests, in each case, prior to the date that is ninety-one (91) days after the latest Maturity
Date. 
 “Dollar” and “$” mean lawful money of the United States. 

“Dollar Amount” means, at any time: 

(a) with respect to any Loan denominated in Dollars (including, with respect to any Swing Line Loan, any funded participation therein),
the principal amount thereof then outstanding (or in which such participation is held); 
 (b) with respect to any Alternative
Currency Loan (including, with respect to any Swing Line Loan, any funded participation therein), the principal amount thereof then outstanding in the relevant Alternative Currency, converted to Dollars in accordance with Section 1.08 and
Section 2.15(a); and 
 (c) with respect to any L/C Obligation (or any risk participation therein), (A) if denominated
in Dollars, the amount thereof and (B) if denominated in an Alternative Currency, the amount thereof converted to Dollars in accordance with Section 1.08 and Section 2.15(a). 

“Dollar Refinanced Term Loans” has the meaning specified in Section 10.01. 

“Dollar Replacement Term Loans” has the meaning specified in Section 10.01. 

“Dollar Term Commitment” has the meaning set forth in the Existing Credit Agreement. 

“Dollar Term Loan” means a Class A Dollar Term Loan or a Class B Dollar Term Loan, as applicable. 

“Domestic Subsidiary” means any Subsidiary that is organized under the Laws of the United States, any state thereof or
the District of Columbia. 
 “DNB” means the Dutch Central Bank (De Nederlandsche Bank N.V.).

  

 -21- 

 “Dutch Borrower” has the meaning set forth in the introductory paragraph to
this Agreement. 
 “Dutch FSA” means the Financial Supervision Act (Wet op het financieel toezicht),
including any regulations or amendments issued pursuant thereto. 
 “Electing Lender” has the meaning specified
in Section 2.16(f)(i). 
 “Eligible Assignee” has the meaning set forth in Section 10.07(a).

 “EMTN Notes” means Indebtedness in respect of the variable rate Euro EMTN notes due 2010, the GBP 5.625%
EMTN notes due 2010, the JPY 2.50% EMTN notes dues 2011, the variable rate Euro EMTN notes due 2012 and the Euro 6.75% EMTN notes due 2012, in each case outstanding on the Amendment Effective Date pursuant to the Company’s Euro Medium Term Note
Programme. 
 “EMU Legislation” means the legislative measures of the European Council for the introduction of,
changeover to or operation of a single or unified European currency. 
 “Environment” means indoor air, ambient
air, surface water, groundwater, drinking water, land surface, subsurface strata, and natural resources such as wetlands, flora and fauna. 

“Environmental Laws” means the common law and any and all Federal, state, local, and foreign statutes, Laws,
regulations, ordinances, rules, judgments, orders, decrees, permits, concessions, grants, franchises, licenses, agreements or governmental restrictions relating to pollution, the protection of the Environment or, to the extent relating to exposure
to Hazardous Materials, human health or to the Release or threat of Release of Hazardous Materials into the Environment. 

“Environmental Liability” means any liability, contingent or otherwise (including any liability for damages, costs of
investigation and remediation, fines, penalties or indemnities), of the Loan Parties or any Restricted Subsidiary directly or indirectly resulting from or based upon (a) violation of any Environmental Law, (b) the generation, use,
handling, transportation, storage, treatment or disposal of any Hazardous Materials, (c) exposure to any Hazardous Materials, (d) the Release or threatened Release of any Hazardous Materials into the Environment or (e) any contract,
agreement or other consensual arrangement pursuant to which liability is assumed or imposed with respect to any of the foregoing. 

“Environmental Permit” means any permit, approval, identification number, license or other authorization required under
any Environmental Law. 
 “Equity Interests” means, with respect to any Person, all of the shares, interests,
rights, participations or other equivalents (however designated) of capital stock of (or other ownership or profit interests or units in) such Person and all of the warrants, options or other rights for the purchase, acquisition or exchange from
such Person of any of the foregoing (including through convertible securities). 
  

 -22- 

 “ERISA” means the Employee Retirement Income Security Act of 1974, as
amended from time to time. 
 “ERISA Affiliate” means any trade or business (whether or not incorporated) that
is under common control with a Loan Party or any Restricted Subsidiary within the meaning of Section 414 of the Code or Section 4001 of ERISA. 

“ERISA Event” means (a) a Reportable Event with respect to a Pension Plan; (b) a withdrawal by a Loan Party,
any Restricted Subsidiary or any ERISA Affiliate from a Pension Plan subject to Section 4063 of ERISA during a plan year in which it was a substantial employer (as defined in Section 4001(a)(2) of ERISA) or a cessation of operations that
is treated as such a withdrawal under Section 4062(e) of ERISA; (c) a complete or partial withdrawal by a Loan Party, any Restricted Subsidiary or any ERISA Affiliate from a Multiemployer Plan or notification that a Multiemployer Plan is
in reorganization; (d) the filing of a notice of intent to terminate, the treatment of a Plan amendment as a termination under Sections 4041 or 4041A of ERISA, or the commencement of proceedings by the PBGC to terminate a Pension Plan or
Multiemployer Plan; (e) an event or condition which constitutes grounds under Section 4042 of ERISA for the termination of, or the appointment of a trustee to administer, any Pension Plan or Multiemployer Plan; or (f) the imposition
of any liability under Title IV of ERISA, other than for PBGC premiums due but not delinquent under Section 4007 of ERISA, upon a Loan Party, any Restricted Subsidiary or any ERISA Affiliate. 

“Euro” and “EUR” means the lawful currency of the Participating Member States introduced in accordance
with EMU Legislation. 
 “Euro Refinanced Term Loans” has the meaning specified in Section 10.01.

 “Euro Replacement Term Loans” has the meaning specified in Section 10.01. 

“Euro Term Commitment” has the meaning set forth in the Existing Credit Agreement. 

“Euro Term Loan” means a Class A Euro Term Loan or a Class B Euro Term Loan, as applicable. 

“Eurocurrency Rate” means, for any Interest Period with respect to any Eurocurrency Rate Loan: 

(i) denominated in a currency other than Australian Dollars, Hong Kong Dollars or Japanese Yen: 

(a) the rate per annum equal to the rate determined by the Administrative Agent to be the offered rate that appears on the
page of the Dow Jones Market screen (or any successor thereto) that displays an average British Bankers Association Interest Settlement Rate for deposits in Dollars or the relevant Alternative Currency (for delivery on the first day of such Interest
Period), as applicable, with a term equivalent to such Interest Period, determined as of approximately 11:00 a.m. (London time) two (2) Business Days prior to the first day of such Interest Period, or, if different, the date on which quotations
would customarily be provided by leading banks in the London Interbank Market for deposits of amounts in the relevant currency for delivery on the first day of such Interest Period, or 

 

 -23- 

 (b) if the rate referenced in the preceding clause (a) does not appear
on such page or service or such page or service shall not be available, the rate per annum equal to the rate determined by the Administrative Agent to be the offered rate on such other page or other service that displays an average British Bankers
Association Interest Settlement Rate for deposits in Dollars or the relevant Alternative Currency (for delivery on the first day of such Interest Period), as applicable, with a term equivalent to such Interest Period, determined as of approximately
11:00 a.m. (London time) two (2) Business Days prior to the first day of such Interest Period, or, if different, the date on which quotations would customarily be provided by leading banks in the London Interbank Market for deposits of amounts
in the relevant currency for delivery on the first day of such Interest Period, or 
 (c) if the rates referenced
in the preceding clauses (a) and (b) are not available, the rate per annum determined by the Administrative Agent as the rate of interest at which deposits in Dollars or the relevant Alternative Currency for delivery on the first day of
such Interest Period in Same Day Funds in the approximate amount of the Eurocurrency Rate Loan being made, continued or converted by Citibank, N.A. and with a term equivalent to such Interest Period would be offered by Citibank, N.A.’s London
Branch to major banks in the London interbank eurodollar market at their request at approximately 11:00 a.m. (London time) two (2) Business Days prior to the first day of such Interest Period or, if different, the date on which quotations would
customarily be provided by leading banks in the London Interbank Market for deposits of amounts in the relevant currency for delivery on the first day of such Interest Period; 

(ii) denominated in Australian Dollars: 

(a) the rate per annum equal to the rate determined by the Administrative Agent to be the offered rate that appears on
page BBSY of the Reuters screen (or any successor thereto) for deposits in Australian Dollars (for delivery on the first day of such Interest Period) with a term equivalent to such Interest Period, determined as of approximately 10:30 a.m. (Sydney
time) on the first day of such Interest Period, or, if different, the date on which quotations would customarily be provided by leading banks in the same interbank market for deposits of amounts in Australian Dollars for delivery on the first day of
such Interest Period, or 
 (b) if the rate referenced in the preceding clause (a) is not available, the
rate per annum determined by the Administrative Agent as the rate of interest at which deposits in Australian Dollars for delivery on the first day of such Interest Period in Same Day Funds in the approximate amount of the Eurocurrency Rate Loan
being made, continued or converted by Citibank, N.A. and with a term equivalent to such Interest Period would be offered by Citibank, N.A.’s applicable branch to major banks in such interbank eurodollar market at their request at approximately
10:30 a.m. (Sydney time) on the first day of such Interest Period or, if different, the date on which quotations would customarily be provided by leading banks in such market for deposits of amounts in Australian Dollars for delivery on the first
day of such Interest Period; 
  

 -24- 

 (iii) denominated in Hong Kong Dollars: 

(a) the rate per annum equal to the rate determined by the Administrative Agent to be the offered rate that appears on
page 9898 (HIBOR) of the Reuters Screen (or any successor thereto) for deposits in Hong Kong Dollars (for delivery on the first day of such Interest Period) with a term equivalent to such Interest Period, determined as of approximately 11:00 a.m.
(Hong Kong time) on the first day of such Interest Period, or, if different, the date on which quotations would customarily be provided by leading banks in the same interbank market for deposits of amounts in Hong Kong Dollars for delivery on the
first day of such Interest Period, or 
 (b) if the rate referenced in the preceding clause (a) is not
available, the rate per annum determined by the Administrative Agent as the rate of interest at which deposits in Hong Kong Dollars for delivery on the first day of such Interest Period in Same Day Funds in the approximate amount of the Eurocurrency
Rate Loan being made, continued or converted by Citibank, N.A. and with a term equivalent to such Interest Period would be offered by Citibank, N.A.’s applicable branch to major banks in such interbank eurodollar market at their request at
approximately 11:00 a.m. (Hong Kong time) on the first day of such Interest Period or, if different, the date on which quotations would customarily be provided by leading banks in such market for deposits of amounts in Hong Kong Dollars for delivery
on the first day of such Interest Period; and 
 (iv) denominated in Japanese Yen: 

(a) the rate per annum equal to the rate determined by the Administrative Agent to be the offered rate that appears on
page 3750 (LIBOR) of the Reuters screen (or any successor thereto) for deposits in Yen (for delivery on the first day of such Interest Period) with a term equivalent to such Interest Period, determined as of approximately 11:00 a.m. (London time)
two (2) Business Days prior to the first day of such Interest Period, or, if different, the date on which quotations would customarily be provided by leading banks in the London Interbank Market for deposits of amounts in Yen for delivery on
the first day of such Interest Period, or 
 (b) if the rate referenced in the preceding clause (a) does not
appear on such page or service or such page or service shall not be available, the rate per annum equal to the rate determined by the Administrative Agent to be the offered rate on such other page or other service that displays an average British
Bankers Association Interest Settlement Rate for deposits in Yen (for delivery on the first day of such Interest Period), as applicable, with a term equivalent to such Interest Period, determined as of approximately 11:00 a.m. (London time) two
(2) Business Days prior to the first day of such Interest Period, or, if different, the date on which quotations would customarily be provided by leading banks in the London Interbank Market for deposits of amounts in Yen on the first day of
such Interest Period, or 
 (c) if the rates referenced in the preceding clauses (a) and (b) are not
available, the rate per annum determined by the Administrative Agent as the rate of interest at which deposits in Yen for delivery on the first day of such Interest Period in Same Day Funds in the approximate amount of the Eurocurrency Rate Loan
being made, continued or converted by 
  

 -25- 

 
Citibank, N.A. and with a term equivalent to such Interest Period would be offered by Citibank, N.A.’s London Branch to major banks in the London interbank eurodollar market at their request
at approximately 11:00 a.m. (London time) two (2) Business Days prior to the first day of such Interest Period or, if different, the date on which quotations would customarily be provided by leading banks in the London Interbank Market for
deposits of amounts in Yen for delivery on the first day of such Interest Period. 
 “Eurocurrency Rate Loan”
means a Loan, whether denominated in Dollars or in an Alternative Currency, that bears interest at a rate based on the Eurocurrency Rate and a Swing Line Loan denominated in Euro. 

“Event of Default” has the meaning specified in Section 8.01. 

“Excess Cash Flow” means, for any period, an amount equal to (a) the sum, without duplication, of
(i) Consolidated Net Income for such period, (ii) an amount equal to the amount of all non-cash charges to the extent deducted in arriving at such Consolidated Net Income, (iii) decreases in Consolidated Working Capital and long-term
account receivables for such period (other than any such decreases arising from acquisitions or dispositions by the Covenant Parties and its Restricted Subsidiaries completed during such period) and (iv) an amount equal to the aggregate net
non-cash loss on the sale, lease, transfer or other disposition of assets by the Covenant Parties and their Restricted Subsidiaries during such period (other than sales in the ordinary course of business) to the extent deducted in arriving at such
Consolidated Net Income minus (b) the sum, without duplication, of (i) an amount equal to the amount of all non-cash credits included in arriving at such Consolidated Net Income and cash charges included in clauses (a) through
(f) of the definition of Consolidated Net Income, (ii) without duplication of amounts deducted pursuant to clause (xi) below in prior fiscal years, the amount of Capital Expenditures made in cash or accrued during such period, except
to the extent that such Capital Expenditures were financed with the proceeds of Indebtedness of the Covenant Parties and their Restricted Subsidiaries, (iii) the aggregate amount of all principal payments of Indebtedness of the Covenant Parties
or their Restricted Subsidiaries (including (A) the principal component of payments in respect of Capitalized Leases and (B) the amount of any scheduled repayment of Term Loans pursuant to Section 2.07 and any mandatory prepayment of
Term Loans pursuant to Section 2.05(b)(ii) or (iii) to the extent required due to a Disposition that resulted in an increase to Consolidated Net Income and not in excess of the amount of such increase but excluding (X) all voluntary
prepayments of Term Loans and (Y) all prepayments of Revolving Credit Loans and Swing Line Loans made during such period (other than in respect of any revolving credit facility to the extent there is not an equivalent permanent reduction in
commitments thereunder), except to the extent financed with the proceeds of other Indebtedness of the Covenant Parties or their Restricted Subsidiaries, (iv) an amount equal to the aggregate net non-cash gain on Dispositions by the Covenant
Parties and their Restricted Subsidiaries during such period (other than Dispositions in the ordinary course of business) to the extent included in arriving at such Consolidated Net Income, (v) increases in Consolidated Working Capital and
long-term account receivables for such period (other than any such increases arising from acquisitions or dispositions by the Covenant Parties and their Restricted Subsidiaries during such period), (vi) cash payments by the Covenant Parties and
their Restricted Subsidiaries during such period in respect of long-term liabilities of the Covenant Parties and their Restricted Subsidiaries 

 

 -26- 

 
other than Indebtedness, (vii) without duplication of amounts deducted pursuant to clause (xi) below in prior fiscal years, the amount of Investments and acquisitions made during such
period pursuant to Section 7.02 (other than Section 7.02(a)) to the extent that such Investments and acquisitions were financed with internally generated cash flow of the Covenant Parties and their Restricted Subsidiaries, (viii) the
amount of Restricted Payments paid during such period pursuant to Sections 7.06(d), (h) or (i) (clauses (i), (ii), (iii) or (v) only) to the extent such Restricted Payments were financed with internally generated cash flow of the
Covenant Parties and their Restricted Subsidiaries, (ix) the aggregate amount of expenditures actually made by the Covenant Parties and their Restricted Subsidiaries in cash during such period (including expenditures for the payment of
financing fees) to the extent that such expenditures are not expensed during such period, (x) the aggregate amount of any premium, make-whole or penalty payments actually paid in cash by the Covenant Parties and their Restricted Subsidiaries
during such period that are required to be made in connection with any prepayment of Indebtedness, (xi) without duplication of amounts deducted from Excess Cash Flow in prior periods, the aggregate consideration required to be paid in cash by
the Covenant Parties and their Restricted Subsidiaries pursuant to binding contracts (the “Contract Consideration”) entered into prior to or during such period relating to Permitted Acquisitions or Capital Expenditures to be
consummated or made, plus any restructuring cash expenses, pension payments or tax contingency payments that have been added to Excess Cash Flow pursuant to clause (a)(ii) above required to be made, in each case during the period of four consecutive
fiscal quarters of the Company following the end of such period, provided that to the extent the aggregate amount of internally generated cash actually utilized to finance such Permitted Acquisitions during such period of four consecutive
fiscal quarters is less than the Contract Consideration, the amount of such shortfall shall be added to the calculation of Excess Cash Flow at the end of such period of four consecutive fiscal quarters, and (xii) the amount of cash taxes paid
in such period to the extent they exceed the amount of tax expense deducted in determining Consolidated Net Income for such period. Notwithstanding anything in the definition of any term used in the definition of Excess Cash Flow to the contrary,
all components of Excess Cash Flow shall be computed for the Covenant Parties and their Restricted Subsidiaries on a consolidated basis. 

“Excess Cash Flow Period” means each fiscal year of Nielsen or, in the case of 2006, July 1 through
December 31, but in all cases for purposes of calculating the Cumulative Retained Excess Cash Flow Amount shall only include such fiscal years for which financial statements and a Compliance Certificate have been delivered in accordance with
Sections 6.01(a) and 6.02(a) and for which any prepayments required by Section 2.05(b)(i) (if any) have been made (it being understood that the Retained Percentage of Excess Cash Flow for any Excess Cash Flow Period shall be included in the
Cumulative Retained Excess Cash Flow Amount regardless of whether a prepayment is required by Section 2.05(b)(i)). 

“Exchange Act” means the Securities Exchange Act of 1934, as amended. 

“Exchange Rate” means on any day with respect to any currency other than Dollars, the rate at which such currency may be
exchanged into Dollars, as set forth at approximately 11:00 a.m. (London time) on such day on the Reuters World Currency Page for such currency; in the event that such rate does not appear on any Reuters World Currency Page, the Exchange Rate shall
be determined by reference to such other publicly available service for displaying exchange 
  

 -27- 

 
rates as may be agreed upon by the Administrative Agent and the Borrowers, or, in the absence of such agreement, such Exchange Rate shall instead be the arithmetic average of the spot rates of
exchange of the Administrative Agent in the market where its foreign currency exchange operations in respect of such currency are then being conducted, at or about 10:00 a.m. (New York City time) on such date for the purchase of Dollars for delivery
two Business Days later. 
 “Excluded Subsidiary” means (a) any Subsidiary that is not a wholly owned
Subsidiary, (b) any Subsidiary of a Guarantor that does not have assets or annual revenues in excess of $50,000,000 (or $100,000,000 in the case of AC Nielsen, S.A. de C.V., Nielsen Book Services Limited and VNU Business Publications Ltd.),
(c) any Subsidiary that is prohibited by applicable Law or Contractual Obligations existing on the Closing Date from guaranteeing the Obligations, (d) any Restricted Subsidiary acquired pursuant to a Permitted Acquisition financed with
secured Indebtedness incurred pursuant to Section 7.03(t) and each Restricted Subsidiary thereof that guarantees such Indebtedness; provided that each such Restricted Subsidiary shall cease to be an Excluded Subsidiary under this clause
(d) if such secured Indebtedness is repaid or becomes unsecured or if such Restricted Subsidiary ceases to guarantee such secured Indebtedness, as applicable, (e) any other Subsidiary with respect to which, in the reasonable judgment of
the Administrative Agent, the cost or other consequences (including any adverse tax consequences) of providing a Guarantee shall be excessive in view of the benefits to be obtained by the Lenders therefrom, (f) any Special Purpose Receivables
Subsidiary, and (g) any Foreign Subsidiary of ACN or TNC or of any other Domestic Subsidiary. 
 “Executive
Order” has the meaning set forth in Section 5.16. 
 “Existing Credit Agreement” has the meaning
set forth in the introductory paragraph to this Agreement. 
 “Existing Indebtedness” means the Indebtedness as
of the Closing Date set forth in Schedule 7.03(b) to the Existing Credit Agreement. 
 “Existing L/C Issuer”
means each bank which issued Existing Letters of Credit. 
 “Existing Letters of Credit” means all letters of
credit outstanding on the Closing Date, as more fully described on Schedule 1.01F to the Existing Credit Agreement. 

“Extended Revolving Credit Commitment” has the meaning set forth in Section 2.16. 

“Extended Term Loan” has the meaning set forth in Section 2.16. 

“Extending Lender” has the meaning set forth in Section 2.16. 

“Extension” has the meaning set forth in Section 2.16. 

“Facility” means the Class A Dollar Term Loans, the Class A Euro Term Loans, the Class B Dollar Term Loans,
the Class B Euro Term Loans, each Revolving Credit Facility, the Swing Line Sublimit or the Letter of Credit Sublimit, as the context may require. 
  

 -28- 

 “Federal Funds Rate” means, for any day, the rate per annum equal to the
weighted average of the rates on overnight Federal funds transactions with members of the Federal Reserve System arranged by Federal funds brokers on such day, as published by the Federal Reserve Bank on the Business Day next succeeding such day;
provided that (a) if such day is not a Business Day, the Federal Funds Rate for such day shall be such rate on such transactions on the next preceding Business Day as so published on the next succeeding Business Day, and (b) if no
such rate is so published on such next succeeding Business Day, the Federal Funds Rate for such day shall be the average rate (rounded upward, if necessary, to a whole multiple of 1/100 of 1%) charged to Citibank, N.A. on such day on such
transactions as determined by the Administrative Agent. 
 “Foreign Subsidiary” means any direct or indirect
Restricted Subsidiary of the Company which is not a Domestic Subsidiary. 
 “FRB” means the Board of Governors
of the Federal Reserve System of the United States. 
 “Fund” means any Person (other than a natural person)
that is engaged in making, purchasing, holding or otherwise investing in commercial loans and similar extensions of credit in the ordinary course. 

“Funded Debt” means all Indebtedness of the Covenant Parties and their Restricted Subsidiaries for borrowed money that
matures more than one year from the date of its creation or matures within one year from such date that is renewable or extendable, at the option of such Person, to a date more than one year from such date or arises under a revolving credit or
similar agreement that obligates the lender or lenders to extend credit during a period of more than one year from such date, including Indebtedness in respect of the Loans. 

“Further Election” has the meaning specified in Section 2.16(f)(i). 

“GAAP” means generally accepted accounting principles based upon International Financial Reporting Standards issued
and/or adopted by the International Accounting Standards Board, as in effect from time to time, unless and until Nielsen notifies the Administrative Agent in writing that Nielsen requests that GAAP be determined based on generally accepted
accounting principles in the United States of America, as in effect from time to time, from which time GAAP will be so determined; provided, however, that if Nielsen notifies the Administrative Agent that Nielsen requests an amendment to any
provision hereof to eliminate the effect of any change occurring after the Closing Date in GAAP or in the application thereof on the operation of such provision (or if the Administrative Agent notifies Nielsen that the Required Lenders request an
amendment to any provision hereof for such purpose), regardless of whether any such notice is given before or after such change in GAAP or in the application thereof, then such provision shall be interpreted on the basis of GAAP as in effect and
applied immediately before such change shall have become effective until such notice shall have been withdrawn or such provision amended in accordance herewith. 
  

 -29- 

 “Governmental Authority” means any nation or government, any state or other
political subdivision thereof, any agency, authority, instrumentality, regulatory body, court, administrative tribunal, central bank or other entity exercising executive, legislative, judicial, taxing, regulatory or administrative powers or
functions of or pertaining to government. 
 “Granting Lender” has the meaning specified in
Section 10.07(h). 
 “Guarantee” means, as to any Person, without duplication, (a) any obligation,
contingent or otherwise, of such Person guaranteeing or having the economic effect of guaranteeing any Indebtedness or other monetary obligation payable or performable by another Person (the “primary obligor”) in any manner, whether
directly or indirectly, and including any obligation of such Person, direct or indirect, (i) to purchase or pay (or advance or supply funds for the purchase or payment of) such Indebtedness or other monetary obligation, (ii) to purchase or
lease property, securities or services for the purpose of assuring the obligee in respect of such Indebtedness or monetary other obligation of the payment or performance of such Indebtedness or other monetary obligation, (iii) to maintain
working capital, equity capital or any other financial statement condition or liquidity or level of income or cash flow of the primary obligor so as to enable the primary obligor to pay such Indebtedness or other monetary obligation, or
(iv) entered into for the purpose of assuring in any other manner the obligee in respect of such Indebtedness or other monetary obligation of the payment or performance thereof or to protect such obligee against loss in respect thereof (in
whole or in part), or (b) any Lien on any assets of such Person securing any Indebtedness or other monetary obligation of any other Person, whether or not such Indebtedness or monetary other obligation is assumed by such Person (or any right,
contingent or otherwise, of any holder of such Indebtedness to obtain any such Lien); provided that the term “Guarantee” shall not include endorsements for collection or deposit, in either case in the ordinary course of business, or
customary and reasonable indemnity obligations in effect on the Closing Date or entered into in connection with any acquisition or disposition of assets permitted under this Agreement (other than such obligations with respect to Indebtedness). The
amount of any Guarantee shall be deemed to be an amount equal to the stated or determinable amount of the related primary obligation, or portion thereof, in respect of which such Guarantee is made or, if not stated or determinable, the maximum
reasonably anticipated liability in respect thereof as determined by the guaranteeing Person in good faith. The term “Guarantee” as a verb has a corresponding meaning. 

“Guaranteed Obligations” has the meaning specified in Section 11.01. 

“Guarantors” means the Company, VNU Intermediate Holding B.V. and the Subsidiaries included on the signature pages
hereof as Guarantors and those Subsidiaries that issue a Guarantee of the Obligations after the Closing Date pursuant to Section 6.11 and, with respect to Obligations for which they would not otherwise be primarily liable, each U.S. Borrower
and the Dutch Borrower. 
 “Guaranty” means, collectively, the guaranty of the Obligations by the Guarantors
pursuant to this Agreement. 
  

 -30- 

 “Hazardous Materials” means all explosive or radioactive substances or
wastes and all hazardous or toxic substances, wastes or pollutants, including petroleum or petroleum distillates, asbestos or asbestos-containing materials, polychlorinated biphenyls, radon gas, mold, infectious or medical wastes that are regulated
pursuant to, or the Release or exposure to which could give rise to liability under, applicable Environmental Law. 

“Hedge Bank” means any Person that is a Lender or an Affiliate of a Lender at the time it enters into a Secured Hedge
Agreement or a Treasury Services Agreement, as applicable, in its capacity as a party thereto, and (other than a Person already party hereto as a Lender) delivers to the Administrative Agent a letter agreement reasonably satisfactory to it
(i) appointing the Collateral Agent as its agent under the applicable Loan Documents and (ii) agreeing to be bound by Section 9.07 and 10.15 as if it were a Lender. 

“Holdings Debt” means Indebtedness of the Company outstanding on the Tender Funding Date as reflected in the
Company’s balance sheet and refinancings thereof that do not increase the aggregate principal amount thereof except to the extent of additional Indebtedness incurred to pay premiums (including tender premiums), defeasance costs and fees and
expenses in connection therewith, and any other Indebtedness of the Company, VNU Intermediate Holding B.V. or Valcon with respect to which Nielsen has made a Company Restricted Payments Election pursuant to Section 7.06(d). 

“Hong Kong Dollar” or “HKD” means the lawful money of the Hong Kong Special Administrative Region.

 “Honor Date” has the meaning set forth in Section 2.03(c)(i). 

“Incremental Amendment” has the meaning set forth in Section 2.14(a). 

“Incremental Assumption Agreement” means an Assumption Agreement among Nielsen and one or more Extending Lenders entered
into pursuant to Section 2.16 and acknowledged by the Administrative Agent. 
 “Incremental Facility Closing
Date” has the meaning set forth in Section 2.14(a). 
 “Incremental Term Loans” has the meaning
set forth in Section 2.14(a). 
 “Indebtedness” means, as to any Person at a particular time, without
duplication, all of the following: 
 (a) all obligations of such Person for borrowed money and all obligations
of such Person evidenced by bonds, debentures, notes, loan agreements or other similar instruments; 
 (b) the
maximum amount (after giving effect to any prior drawings or reductions which may have been reimbursed) of all outstanding letters of credit (including standby and commercial), bankers’ acceptances, bank guaranties, surety bonds, performance
bonds and similar instruments issued or created by or for the account of such Person; 
  

 -31- 

 (c) net obligations of such Person under any Swap Contract; 

(d) all obligations of such Person to pay the deferred purchase price of property or services (other than (i) trade
accounts payable in the ordinary course of business, (ii) any earn-out obligation until such obligation becomes a liability on the balance sheet of such Person in accordance with GAAP and (iii) liabilities accrued in the ordinary course);

 (e) indebtedness (excluding prepaid interest thereon) secured by a Lien on property owned or being purchased
by such Person (including indebtedness arising under conditional sales or other title retention agreements and mortgage, industrial revenue bond, industrial development bond and similar financings), whether or not such indebtedness shall have been
assumed by such Person or is limited in recourse; 
 (f) all Attributable Indebtedness; and 

(g) all obligations of such Person in respect of Disqualified Equity Interests; 

if and to the extent that the foregoing would constitute indebtedness or a liability in accordance with GAAP; and 

(h) to the extent not otherwise included above, all Guarantees of such Person in respect of any of the foregoing.

 For all purposes hereof, the Indebtedness of any Person shall (A) include (1) the Indebtedness of any partnership or joint venture
(other than a joint venture that is itself a corporation or limited liability company) in which such Person is a general partner, except to the extent such Person’s liability for such Indebtedness is otherwise limited and (2) the amount of
any Receivables Net Investment and (B) in the case of the Company and its Subsidiaries, exclude (1) all intercompany Indebtedness having a term not exceeding 364 days (inclusive of any roll-over or extensions of terms) and made in the
ordinary course of business consistent with past practice and (2) the Parent Intercompany Debt. The amount of any net obligation under any Swap Contract on any date shall be deemed to be the Swap Termination Value thereof as of such date. The
amount of Indebtedness of any Person for purposes of clause (e) shall be deemed to be equal to the lesser of (i) the aggregate unpaid amount of such Indebtedness and (ii) the fair market value of the property encumbered thereby as
determined by such Person in good faith. 
 “Indemnified Liabilities” has the meaning set forth in
Section 10.05. 
 “Indemnitees” has the meaning set forth in Section 10.05. 

“Information” has the meaning set forth in Section 10.08. 

“Initial New Revolving Commitment” has the meaning set forth in Section 2.16(f)(iii). 

 

 -32- 

 “Initial Permitted Debt Offering” means the $500,000,000 of senior
secured loans borrowed under that Senior Secured Loan Agreement dated as of June 8, 2009 between Nielsen, as Borrower, Goldman Sachs Lending Partners LLC, as administrative agent, and the other parties thereto from time to time,
as amended, restated, supplemented or otherwise modified from time to time in accordance with the requirements thereof and of this Agreement. 

“Intercompany Note” means a promissory note substantially in the form of Exhibit H to the Existing Credit Agreement.

 “Intercreditor Agreement” means the Intercreditor Agreement substantially (including such changes advisable
based upon the advice of Dutch counsel to the Collateral Agent) in the form of Exhibit J among the Administrative Agent, the Collateral Agent and the representatives for purposes thereof for any Permitted Debt Offering Secured Parties, as the same
may be amended, supplemented, restated, modified or waived from time to time in accordance with the terms thereof. 

“Interest Coverage Ratio” means, with respect to the Covenant Parties and the Restricted Subsidiaries on a consolidated
basis, as of the end of any fiscal quarter of the Company for the Test Period ending on such date, the ratio of (a) Consolidated EBITDA to (b) Consolidated Interest Expense. 

“Interest Payment Date” means, (a) as to any Eurocurrency Rate Loan, the last day of each Interest Period
applicable to such Loan and the Maturity Date of the Facility under which such Loan was made; provided that if any Interest Period for a Eurocurrency Rate Loan exceeds three months, the respective dates that fall every three months after the
beginning of such Interest Period shall also be Interest Payment Dates; (b) as to any Base Rate Loan (including a Swing Line Loan denominated in Dollars), the last Business Day of each March, June, September and December and the Maturity Date
of the Facility under which such Loan was made; and (c) as to any Swing Line Loan denominated in Euro, the date of the repayment of such Swing Line Loan and the Maturity Date. 

“Interest Period” means, as to each Eurocurrency Rate Loan, the period commencing on the date such Eurocurrency Rate
Loan is disbursed or converted to or continued as a Eurocurrency Rate Loan and ending on the date one, two, three or six months thereafter or, to the extent agreed by each Lender of such Eurocurrency Rate Loan, nine or twelve months or less than one
month thereafter, as selected by the applicable Borrower in its Committed Loan Notice; provided that: 

(i) any Interest Period that would otherwise end on a day that is not a Business Day shall be extended to the next
succeeding Business Day unless such Business Day falls in another calendar month, in which case such Interest Period shall end on the next preceding Business Day; 

(ii) any Interest Period that begins on the last Business Day of a calendar month (or on a day for which there is no
numerically corresponding day in the calendar month at the end of such Interest Period) shall end on the last Business Day of the calendar month at the end of such Interest Period; and 

 

 -33- 

 (iii) no Interest Period shall extend beyond the Maturity Date of the
Facility under which such Loan was made. 
 “Investment” means, as to any Person, any direct or indirect
acquisition or investment by such Person, whether by means of (a) the purchase or other acquisition of Equity Interests or debt or other securities of another Person, (b) a loan, advance or capital contribution to, Guarantee or assumption
of Indebtedness of, or purchase or other acquisition of any other debt or equity participation or interest in, another Person, including any partnership or joint venture interest in such other Person (excluding, in the case of a Covenant Party and
its Subsidiaries, intercompany loans, advances, or Indebtedness having a term not exceeding 364 days (inclusive of any roll-over or extensions of terms) and made in the ordinary course of business consistent with past practice) or (c) the
purchase or other acquisition (in one transaction or a series of transactions) of all or substantially all of the property and assets or business of another Person or assets constituting a business unit, line of business or division of such Person.
For purposes of covenant compliance, the amount of any Investment shall be the amount actually invested, without adjustment for subsequent increases or decreases in the value of such Investment. 

“IP Rights” has the meaning set forth in Section 5.17. 

“Japanese Yen” or “JPY” means lawful money of Japan. 

“Judgment Currency” has the meaning specified in Section 10.18. 

“Junior Financing” has the meaning specified in Section 7.13. 

“Junior Financing Documentation” means any documentation governing any Junior Financing. 

“Laws” means, collectively, all international, foreign, Federal, state and local statutes, treaties, rules, guidelines,
regulations, ordinances, codes and administrative or judicial precedents or authorities, including the interpretation or administration thereof by any Governmental Authority charged with the enforcement, interpretation or administration thereof, and
all applicable administrative orders, directed duties, requests, licenses, authorizations and permits of, and agreements with, any Governmental Authority, in each case whether or not having the force of law. 

“L/C Advance” means, with respect to each Tranche A Revolving Credit Lender, such Lender’s funding of its
participation in any L/C Borrowing in accordance with its Pro Rata Share. 
 “L/C Borrowing” means an extension
of credit resulting from a drawing under any Letter of Credit which has not been reimbursed on the date when made or refinanced as a Tranche A Revolving Credit Borrowing. 
  

 -34- 

 “L/C Credit Extension” means, with respect to any Letter of Credit, the
issuance thereof or extension of the expiry date thereof, or the renewal or increase of the amount thereof. 
 “L/C
Issuer” means Citibank, N.A., the Existing L/C Issuer, and any other Lender that becomes an L/C Issuer in accordance with Section 2.03(k) or 10.07(j), in each case, in its capacity as an issuer of Letters of Credit hereunder, or any
successor issuer of Letters of Credit hereunder. 
 “L/C Obligations” means, as at any date of determination,
the aggregate undrawn amount of all outstanding Letters of Credit plus the aggregate of all Unreimbursed Amounts, including all L/C Borrowings. 

“Lender” has the meaning specified in the introductory paragraph to this Agreement and, as the context requires,
includes an L/C Issuer and a Swing Line Lender, and their respective successors and assigns as permitted hereunder, each of which is referred to herein as a “Lender,” together with, in each case, any Affiliate of any such financial
institution through which such financial institution elects, by notice to the Administrative Agent, to make any Loans available to any Borrower; provided that, for all purposes of voting or consenting with respect to (a) any amendment,
supplementation or modification of any Loan Document, (b) any waiver of any requirements of any Loan Document or any Default or Event of Default and its consequences, or (c) any other matter as to which a Lender may vote or consent
pursuant to Section 10.01 of this Agreement, the financial institution making such election shall be deemed the “Lender” rather than such Affiliate, which shall not be entitled to vote or consent (it being agreed that failure of any
such Affiliate to fund an obligation under this Agreement shall not relieve its affiliated financial institution from funding). 

“Lending Office” means, as to any Lender, such office or offices as a Lender may from time to time notify the Borrowers
and the Administrative Agent. 
 “Letter of Credit” means any letter of credit issued hereunder. A Letter of
Credit may be a commercial letter of credit or a standby letter of credit. 
 “Letter of Credit Application”
means an application and agreement for the issuance or amendment of a Letter of Credit in the form from time to time in use by the relevant L/C Issuer. 

“Letter of Credit Expiration Date” means the day that is five (5) Business Days prior to the scheduled Maturity
Date then in effect for the Tranche A Revolving Credit Facility (or, if such day is not a Business Day, the next preceding Business Day). 

“Letter of Credit Sublimit” means an amount equal to the lesser of (a) $75,000,000 and (b) the aggregate
Dollar Amount of the Tranche A Revolving Credit Commitments. The Letter of Credit Sublimit is part of, and not in addition to, the Tranche A Revolving Credit Facility. 

“Lien” means any mortgage, pledge, hypothecation, assignment, deposit arrangement, encumbrance, lien (statutory or
other), charge, or preference, priority or other security interest or preferential arrangement of any kind or nature whatsoever (including any conditional sale or 

 

 -35- 

 
other title retention agreement, any easement, right of way or other encumbrance on title to Real Property, and any Capitalized Lease having substantially the same economic effect as any of the
foregoing). 
 “Loan” means an extension of credit by a Lender to any Borrower under Article II in the form of
a Term Loan, a Revolving Credit Loan or a Swing Line Loan. 
 “Loan Documents” means, collectively,
(i) this Agreement, (ii) the Notes, (iii) the Collateral Documents and (iv) each Letter of Credit Application. 

“Loan Parties” means, collectively, the Borrowers and each Guarantor. 

“Mandatory Cost” means, with respect to any period, the percentage rate per annum determined in accordance with Schedule
1.01C to the Existing Credit Agreement. 
 “Master Agreement” has the meaning specified in the definition of
“Swap Contract.” 
 “Material Adverse Effect” means a material adverse effect on the business,
operations, assets, liabilities (actual or contingent) or financial condition of the Company and its Subsidiaries, taken as a whole. 

“Maturity Date” means (i) with respect to the Class A Term Loans, the seventh anniversary of the Pushdown
Date, (ii) with respect to the Class B Term Loans, May 1, 2016 and (iii) with respect to the Revolving Credit Facility, the sixth anniversary of the Pushdown Date. 

“Maximum Rate” has the meaning specified in Section 10.10. 

“Mexican Peso” or “MXN” means lawful money of the United Mexican States. 

“Moody’s” means Moody’s Investors Service, Inc. and any successor thereto. 

“Mortgage” has the meaning specified in Section 6.11(c). 

“Multiemployer Plan” means any employee benefit plan of the type described in Section 4001(a)(3) of ERISA, to which
any Borrower, any Restricted Subsidiary or any ERISA Affiliate makes or is obligated to make contributions, or during the preceding five plan years, has made or been obligated to make contributions. 

“Net Proceeds” shall mean: 

(a) 100% of the cash proceeds actually received by the Covenant Parties or any of their Restricted Subsidiaries (including any cash
payments received by way of deferred payment of principal pursuant to a note or installment receivable or purchase price adjustment receivable or otherwise and including casualty insurance settlements and condemnation awards, but only as and when
received) from any Disposition or Casualty Event, net of (i) attorneys’ fees, accountants’ fees, investment banking fees, survey costs, title insurance premiums, and related search and recording charges, transfer taxes, deed or
mortgage recording taxes, required debt 
  

 -36- 

 
payments and required payments of other obligations relating to the applicable asset to the extent such debt or obligations are secured by a Lien permitted hereunder (other than pursuant to the
Loan Documents) on such asset, other customary expenses and brokerage, consultant and other customary fees actually incurred in connection therewith, (ii) Taxes paid or payable as a result thereof, and (iii) the amount of any reasonable
reserve established in accordance with GAAP against any adjustment to the sale price or any liabilities (other than any taxes deducted pursuant to clause (i) above) (x) related to any of the applicable assets and (y) retained by the
Covenant Parties or any of their Restricted Subsidiaries including, without limitation, pension and other post-employment benefit liabilities and liabilities related to environmental matters or against any indemnification obligations (however, the
amount of any subsequent reduction of such reserve (other than in connection with a payment in respect of any such liability) shall be deemed to be Net Proceeds of such Disposition or Casualty Event occurring on the date of such reduction);
provided, that, if no Default exists and Nielsen shall deliver a certificate of a Responsible Officer of Nielsen to the Administrative Agent promptly following receipt of any such proceeds setting forth a Covenant Party’s intention to
use any portion of such proceeds (1) to acquire, maintain, develop, construct, improve, upgrade or repair assets useful in the business of the Covenant Parties or their Restricted Subsidiaries or to make Permitted Acquisitions or any
acquisition of all or substantially all the assets of, or all the Equity Interests (other than directors’ qualifying shares) in, a Person or division or line of business of a Person (or any subsequent investment made in a Person, division or
line of business previously acquired), in each case within 15 months of such receipt, such portion of such proceeds shall not constitute Net Proceeds except to the extent not, within 15 months of such receipt, so used or contractually committed to
be so used (it being understood that if any portion of such proceeds are not so used within such 15 month period but within such 15-month period are contractually committed to be used, then upon the termination of such contract or if such Net
Proceeds are not so used within the later of such 15-month period and 180 days from the entry into such Contractual Commitment, such remaining portion shall constitute Net Proceeds as of the date of such termination or expiry without giving effect
to this proviso) or (2) to repay Indebtedness (other than the Loans) of the Covenant Parties or their Restricted Subsidiaries (and, in the case of revolving Indebtedness, to correspondingly reduce commitments with respect thereto) within 15
months of such receipt (in the case of any Junior Financing, to the extent permitted pursuant to Section 7.13), such portion of such proceeds shall not constitute Net Proceeds except to the extent not, within 15 months of such receipt, so used;
provided, that the aggregate amount of Indebtedness that may be repaid pursuant to this clause (2) shall not exceed the lesser of (x) $150 million and (y) the Permitted Debt Repayment Amount as of the date of such repayment;
provided, further, that (x) no proceeds realized in a single transaction or series of related transactions shall constitute Net Proceeds unless such proceeds shall exceed $10 million and (y) no proceeds shall constitute Net Proceeds
in any fiscal year until the aggregate amount of all such unapplied proceeds (including proceeds described in clause (x) above realized in a single transaction or series of related transactions that are in excess of $5 million) in such fiscal
year shall exceed $25 million, and 
 (b) 100% of the cash proceeds from the incurrence, issuance or sale by a Covenant Party of
any Indebtedness, net of all taxes and fees (including investment banking fees), commissions, costs and other expenses, in each case incurred in connection with such issuance or sale. 

 

 -37- 

 For purposes of calculating the amount of Net Proceeds, fees, commissions and other costs
and expenses payable to a Covenant Party shall be disregarded. 
 “New Revolving Amount” has the meaning
specified in Section 2.16(f)(i). 
 “New Revolving Commitment Lenders” has the meaning specified in
Section 2.16(f)(i). 
 “New Revolving Credit Commitment” has the meaning specified in
Section 2.16(f)(i). 
 “NHF” means Nielsen Holding and Finance B.V. (formerly known as VNU Holding and
Finance B.V.), a private company organized under the laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands. 

“Nielsen” has the meaning set forth in the introductory paragraph to this Agreement. 

“The Nielsen Company” means The Nielsen Company (US) LLC, a Delaware limited liability company. 

“Non-Cash Charges” has the meaning set forth in the definition of the term “Consolidated EBITDA.” 

“Non-Consenting Lender” has the meaning set forth in Section 3.07(d). 

“Non-Electing Lender” has the meaning specified in Section 2.16(f)(i). 

“Non-extension Notice Date” has the meaning specified in Section 2.03(b)(iii). 

“Note” means a Class A Dollar Term Note, a Class B Dollar Term Note, a Class A Euro Term Note, a Class B Euro
Term Note, a Revolving Credit Note or a Swing Line Note, as the context may require. 
 “Notes Offering
Memorandum” means the Offering Memorandum dated as of August 1, 2006 relating to the Senior Unsecured Debt and the Senior Subordinated Debt. 

“Not Otherwise Applied” means, with reference to any amount of Net Proceeds of any transaction or event, that such
amount (a) was not required to be applied to prepay the Loans pursuant to Section 2.05(b), and (b) was not previously applied in determining the permissibility of a transaction under the Loan Documents where such permissibility was
(or may have been) contingent on receipt of such amount or utilization of such amount for a specified purpose. The Company shall promptly notify the Administrative Agent of any application of such amount as contemplated by (b) above.

 “NPL” means the National Priorities List under CERCLA. 

 

 -38- 

 “Obligations” means all (x) advances to, and debts, liabilities,
obligations, covenants and duties of, any Loan Party and its Subsidiaries arising under any Loan Document or otherwise with respect to any Loan or Letter of Credit, whether direct or indirect (including those acquired by assumption), absolute or
contingent, due or to become due, now existing or hereafter arising and including interest and fees that accrue after the commencement by or against any Loan Party or Subsidiary of any proceeding under any Debtor Relief Laws naming such Person as
the debtor in such proceeding, regardless of whether such interest and fees are allowed claims in such proceeding and (y) obligations of any Loan Party arising under any Secured Hedge Agreement or any Treasury Services Agreement. Without
limiting the generality of the foregoing, the Obligations of the Loan Parties under the Loan Documents (and of their Subsidiaries to the extent they have obligations under the Loan Documents) include (a) the obligation (including guarantee
obligations) to pay principal, interest, Letter of Credit fees, reimbursement obligations, charges, expenses, fees, Attorney Costs, indemnities and other amounts payable by any Loan Party or Subsidiary under any Loan Document and (b) the
obligation of any Loan Party or Subsidiary to reimburse any amount in respect of any of the foregoing that any Lender, in its sole discretion, may elect to pay or advance on behalf of such Loan Party or such Subsidiary. 

“OFAC” has the meaning set forth in Section 5.16. 

“Offer Memorandum” means the Offer Memorandum (biedingsbericht), dated as of March 31, 2006, as amended or
supplemented as of the Closing Date, containing the terms of the offer to purchase the Equity Interests of the Company specified therein by Valcon. 

“Oldsmar Leases” means the lease agreement dated as of December 19, 2002 between NMR and MT (2002) Statutory
Trust and the lease agreement dated as of December 30, 2003 between NMR and MT (2003) Statutory Trust, in each case relating to real property located at 501 Brooker Creek Blvd., Oldsmar, Florida, and any participation agreements related to
the foregoing. 
 “Organization Documents” means, (a) with respect to any corporation, the certificate or
articles of incorporation and the bylaws (or equivalent or comparable constitutive documents with respect to any non-U.S. jurisdiction); (b) with respect to any limited liability company, the certificate or articles of formation or organization
and operating agreement; and (c) with respect to any partnership, joint venture, trust or other form of business entity, the partnership, joint venture or other applicable agreement of formation or organization and any agreement, instrument,
filing or notice with respect thereto filed in connection with its formation or organization with the applicable Governmental Authority in the jurisdiction of its formation or organization and, if applicable, any certificate or articles of formation
or organization of such entity. 
 “Other Taxes” has the meaning specified in Section 3.01(b). 

“Outstanding Amount” means (a) with respect to the Class A Dollar Term Loans, Class B Dollar Term Loans,
Class A Euro Term Loans, Class B Euro Term Loans, Revolving Credit Loans and Swing Line Loans on any date, the Dollar Amount thereof after giving effect to any borrowings and prepayments or repayments of Class A Dollar Term Loans, Class B
Dollar Term Loans, Class A Euro Term Loans, Class B Euro Term Loans, Revolving Credit Loans (including any refinancing of outstanding unpaid drawings under Letters of Credit or L/C Credit Extensions

  

 -39- 

 
as a Revolving Credit Borrowing) and Swing Line Loans, as the case may be, occurring on such date; and (b) with respect to any L/C Obligations on any date, the Dollar Amount thereof on such
date after giving effect to any L/C Credit Extension occurring on such date and any other changes thereto as of such date, including as a result of any reimbursements of outstanding unpaid drawings under any Letters of Credit (including any
refinancing of outstanding unpaid drawings under Letters of Credit or L/C Credit Extensions as a Revolving Credit Borrowing) or any reductions in the maximum amount available for drawing under Letters of Credit taking effect on such date.

 “Outstanding Indebtedness” means the Indebtedness as of the Closing Date set forth in Schedule 1.01E hereto.

 “Overnight Rate” means, for any day, (a) with respect to any amount denominated in Dollars, the Federal
Funds Rate, and (b) with respect to any amount denominated in an Alternative Currency, the rate of interest per annum at which overnight deposits in the applicable Alternative Currency, in an amount approximately equal to the amount with
respect to which such rate is being determined, would be offered for such day by a branch or Affiliate of Citibank, N.A. in the applicable offshore interbank market for such currency to major banks in such interbank market. 

“Parent Intercompany Debt” means the intercompany loan of the Company to NHF, as in effect on the Closing Date after
giving effect to the Transactions. 
 “Participant” has the meaning specified in Section 10.07(e).

 “Participating Member State” means each state so described in any EMU Legislation. 

“PBGC” means the Pension Benefit Guaranty Corporation. 

“Pension Plan” means any “employee pension benefit plan” (as such term is defined in Section 3(2) of
ERISA), other than a Multiemployer Plan, that is subject to Title IV of ERISA and is sponsored or maintained by any Loan Party or any ERISA Affiliate or to which any Loan Party or any ERISA Affiliate contributes or has an obligation to contribute,
or in the case of a multiple employer or other plan described in Section 4064(a) of ERISA, has made contributions at any time during the immediately preceding five (5) plan years. 

“Perfection Certificate” means a certificate in the form of Exhibit G-1 to the Existing Credit Agreement or any other
form approved by the Collateral Agent, as the same shall be supplemented from time to time by a Perfection Certificate Supplement or otherwise. 

“Perfection Certificate Supplement” means a certificate supplement in the form of Exhibit G-2 to the Existing Credit
Agreement or any other form approved by the Collateral Agent. 
 “Permitted Acquisition” has the meaning set
forth in Section 7.02(i). 
  

 -40- 

 “Permitted Debt Offering” means (i) the Initial Permitted Debt
Offering and (ii) any issuance of senior secured or junior secured Indebtedness by any Loan Party after the Amendment Effective Date through an incurrence of term loans or through a public offering or private issuance of debt securities under
Rule 144A, Regulation S under the Securities Exchange Act of 1934, as amended, or otherwise, provided that, in the case of clause (ii), (a) such Indebtedness may be secured by a first priority Lien on the Collateral that is pari passu
with the Lien securing the Obligations, or may be secured by a Lien ranking junior to the Lien on the Collateral securing the Obligations; (b) such Permitted Debt Offering Indebtedness is not secured by any collateral other than the Collateral
securing the Obligations; (c) the terms of such Indebtedness do not provide for any scheduled repayment, mandatory redemption or sinking fund obligations prior to the date that is one year and one day following the latest Maturity Date in
effect at the time of the incurrence (other than customary offers to repurchase upon a change of control, asset sale or event of loss and customary acceleration rights after an event of default); (d) the covenants, events of default,
guarantees, collateral and other terms of which (other than interest rate and redemption premiums) taken as a whole, are not more restrictive to the Loan Parties than those set forth in this Agreement (provided, that the
“cross-acceleration” event of default in the documentation governing any Permitted Debt Offering consisting of debt securities is either (1) not more restrictive to the Loan Parties than the terms of customary high-yield
securities prevailing in the market at the time of incurrence or (2) not more restrictive than those set forth in the indenture governing the Senior Unsecured Debt); (e) a certificate of a Responsible Officer of the issuing Loan Party
delivered to the Administrative Agent at least three (3) Business Days (or such shorter period as the Administrative Agent may reasonably agree) prior to the incurrence of such Indebtedness, together with a reasonably detailed description of
the material terms and conditions of such Indebtedness or drafts of the documentation relating thereto, stating that the issuing Loan Party has determined in good faith that such terms and conditions satisfy the foregoing requirements shall be
conclusive evidence that such terms and conditions satisfy the foregoing requirements; (f) no Covenant Party or any Subsidiary of any Covenant Party (other than a Borrower or a Guarantor) is a guarantor or borrower under such Permitted Debt
Offering Indebtedness; and (g) the Net Proceeds thereof are applied in accordance with Section 2.05(b)(ix). Notes issued by any Loan Party in exchange for any Indebtedness issued in connection with a Permitted Debt Offering in
accordance with the terms of a registration rights agreement entered into in connection with the issuance of such Permitted Debt Offering Indebtedness shall also be considered a Permitted Debt Offering. 

“Permitted Debt Offering Secured Parties” means the “First Lien Secured Parties” as defined in the Security
Agreement. 
 “Permitted Debt Repayment Amount” shall mean, as of any date of determination, an amount equal to
the aggregate Dollar Amount of Term Loans repaid pursuant to Section 2.05(b)(ii) or (iii) as of such date. 

“Permitted Holders” means each of the Sponsors and members of management of a Covenant Party, a Restricted Subsidiary or
any direct or indirect parent entity of the foregoing who are holders of Equity Interests of the Company or its direct or indirect parent organizations on the Closing Date and any group (within the meaning of Section 13(d)(3) or section
14(d)(2) of the Exchange Act or any successor provision) of which any of the foregoing are members; 
  

 -41- 

 
provided, that, in the case of such group and without giving effect to the existence of such group or any other group, such Sponsors and members of management, collectively, have beneficial
ownership of more than 50% of the total voting power of the voting stock of the Company or any of its direct or indirect parent companies. 

“Permitted Holdings Debt” means (1) Indebtedness of the Company or VNU Intermediate Holding B.V. (i) that will
not mature prior to the date that is ninety-one (91) days after the latest Maturity Date, (ii) that is not subject to any Guarantee by NHF or any Restricted Subsidiary, and (iii) that does not require any payments in cash of interest
or other amounts in respect of the principal thereof (including through amortization) prior to the earlier to occur of (A) the date that is five (5) years from the date of the issuance or incurrence thereof and (B) the date that is
ninety-one (91) days after the latest Maturity Date; provided that such Indebtedness can have mandatory prepayment, repurchase or redemption provisions no more restrictive than those set forth in the documents governing the
Company’s Senior Discount Notes issued on the Closing Date (as of the Closing Date), (2) any other Indebtedness (including Holdings Debt), to the extent the proceeds thereof are used to refinance any Holdings Debt existing on the Closing
Date (or refinancings thereof pursuant to this clause (2)), in an aggregate principal amount not in excess of the aggregate principal amount thereof except to the extent of additional Indebtedness incurred to pay premiums (including tender
premiums), defeasance costs and fees and expenses in connection therewith or (3) any Indebtedness incurred pursuant to a Permitted Debt Offering. 

“Permitted Receivables Documents” shall mean all documents and agreements evidencing, relating to or otherwise governing
a Permitted Receivables Financing. 
 “Permitted Receivables Financing” shall mean one or more transactions
pursuant to which (i) Receivables Assets or interests therein are sold to or financed by one or more Special Purpose Receivables Subsidiaries, and (ii) such Special Purpose Receivables Subsidiaries finance their acquisition of such
Receivables Assets or interests therein, or the financing thereof, by selling or borrowing against such Receivables Assets; provided that (A) recourse to the Loan Parties or any Subsidiary (other than the Special Purpose Receivables
Subsidiaries) and any obligations or agreements of the Loan Parties or any Subsidiary (other than the Special Purpose Receivables Subsidiaries) in connection with such transactions shall be limited to the extent customary for similar transactions in
the applicable jurisdictions (including, to the extent applicable, in a manner consistent with the delivery of a “true sale/absolute transfer” opinion with respect to any transfer by the Loan Parties or any Subsidiary (other than a Special
Purpose Receivables Subsidiary)), and (B) the aggregate Receivables Net Investment since the Closing Date shall not exceed $100,000,000 at any time. 

“Permitted Refinancing” means, with respect to any Person, any modification, refinancing, refunding, renewal or
extension of any Indebtedness of such Person; provided that (a) the principal amount (or accreted value, if applicable) thereof does not exceed the principal amount (or accreted value, if applicable) of the Indebtedness so modified,
refinanced, refunded, renewed or extended except by an amount equal to unpaid accrued interest and premium thereon plus other amounts paid, and fees and expenses reasonably incurred, in connection with such modification, refinancing, refunding,
renewal or extension and by an amount equal to any existing commitments unutilized thereunder, (b) other than with respect to a Permitted 

 

 -42- 

 
Refinancing in respect of Indebtedness permitted pursuant to Section 7.03(e), such modification, refinancing, refunding, renewal or extension has a final maturity date equal to or later than
the final maturity date of, and has a Weighted Average Life to Maturity equal to or greater than the Weighted Average Life to Maturity of, the Indebtedness being modified, refinanced, refunded, renewed or extended, (c) other than with respect
to a Permitted Refinancing in respect of Indebtedness permitted pursuant to Sections 7.03(e) or (f), at the time thereof, no Event of Default shall have occurred and be continuing and (d) if such Indebtedness being modified, refinanced,
refunded, renewed or extended is Indebtedness permitted pursuant to Section 7.03(b), 7.03(q) or 7.13(a) or is otherwise a Junior Financing, (i) to the extent such Indebtedness being modified, refinanced, refunded, renewed or extended is
subordinated in right of payment to the Obligations, such modification, refinancing, refunding, renewal or extension is subordinated in right of payment to the Obligations on terms at least as favorable to the Lenders as those contained in the
documentation governing the Indebtedness being modified, refinanced, refunded, renewed or extended, (ii) the terms and conditions (including, if applicable, as to collateral but excluding as to subordination, interest rate and redemption
premium) of any such modified, refinanced, refunded, renewed or extended Indebtedness, taken as a whole, are not materially less favorable to the Loan Parties or the Lenders than the terms and conditions of the Indebtedness being modified,
refinanced, refunded, renewed or extended; provided that a certificate of a Responsible Officer delivered to the Administrative Agent at least five Business Days prior to the incurrence of such Indebtedness, together with a reasonably
detailed description of the material terms and conditions of such Indebtedness or drafts of the documentation relating thereto, stating that Nielsen has determined in good faith that such terms and conditions satisfy the foregoing requirement shall
be conclusive evidence that such terms and conditions satisfy the foregoing requirement unless the Administrative Agent notifies Nielsen within such five Business Day period that it disagrees with such determination (including a reasonable
description of the basis upon which it disagrees) and (iii) such modification, refinancing, refunding, renewal or extension is incurred by the Person who is the obligor of the Indebtedness being modified, refinanced, refunded, renewed or
extended. 
 “Person” means any natural person, corporation, limited liability company, trust, joint venture,
association, company, partnership, Governmental Authority or other entity. 
 “Plan” means any “employee
benefit plan” (as such term is defined in Section 3(3) of ERISA) established by any Loan Party or, with respect to any such plan that is subject to Section 412 of the Code or Title IV of ERISA, any ERISA Affiliate. 

“PMP” means a “professional market party” (professionele marktpartij) within the meaning of the Dutch
FSA. 
 “Post-Acquisition Period” means (a) with respect to the Transaction, the period beginning on the
Closing Date and ending on the last day of the fourth full consecutive fiscal quarter immediately following the Pushdown Date and (b) with respect to any Permitted Acquisition or any acquisition of all or substantially all the assets of, or all
the Equity Interests (other than directors’ qualifying shares) in, a Person or division or line of business of a Person, the period beginning on the date such acquisition is consummated and ending on the last day of the sixth full consecutive
fiscal quarter immediately following the date on which such acquisition is consummated. 
  

 -43- 

 “Post Effectiveness” has the meaning specified in Section 2.16(f)(ii).

 “Pre-Effectiveness” has the meaning specified in Section 2.16(f)(ii). 

“Principal L/C Issuer” means any L/C Issuer that has issued Letters of Credit having an aggregate Outstanding Amount in
excess of $10,000,000. 
 “Pro Forma Adjustment” means for any Test Period that includes all or any part of a
fiscal quarter included in any Post-Acquisition Period, with respect to the Acquired EBITDA of the applicable Acquired Entity or Business or the Consolidated EBITDA of the Covenant Parties, the pro forma increase or decrease in Consolidated EBITDA
(or any Acquired EBITDA) projected by Nielsen in good faith as a result of (i) actions taken during or prior to such Post-Acquisition Period for the purposes of realizing reasonably identifiable and factually supportable cost savings or
(ii) any additional costs incurred during such Post-Acquisition Period, in each case in connection with the Transaction or the combination of the operations of such Acquired Entity or Business with the operations of the Covenant Parties and
their Restricted Subsidiaries; provided that, so long as such actions are taken during such Post-Acquisition Period or such costs are incurred during such Post-Acquisition Period, as applicable, the cost savings related to such actions or
such additional costs, as applicable, it may be assumed, for purposes of projecting such pro forma increase or decrease to such Acquired EBITDA or such Consolidated EBITDA, as the case may be, that such cost savings will be realizable during the
entirety of such Test Period, or such additional costs, as applicable, will be incurred during the entirety of such Test Period; provided further that any such pro forma increase or decrease to such Acquired EBITDA or such Consolidated
EBITDA, as the case may be, shall be without duplication for cost savings or additional costs already included in such Acquired EBITDA or such Consolidated EBITDA, as the case may be, for such Test Period. 

“Pro Forma Balance Sheet” has the meaning set forth in Section 5.05(a)(i). 

“Pro Forma Basis” and “Pro Forma Compliance” mean, with respect to compliance with any test or covenant
hereunder, that (A) to the extent applicable, the Pro Forma Adjustment shall have been made, (B) if no Test Period cited in Section 7.11 has passed, the covenants in Section 7.11 for the first Test Period cited in such Section
shall be satisfied as of the last four quarters ended and (C) all Specified Transactions and the following transactions in connection therewith shall be deemed to have occurred as of the first day of the applicable period of measurement in such
test or covenant: (a) income statement items (whether positive or negative) attributable to the property or Person subject to such Specified Transaction, (i) in the case of a Disposition of all or substantially all Equity Interests in any
Subsidiary of the Company or any division, product line, or facility used for operations of the Company or any of its Subsidiaries, shall be excluded, and (ii) in the case of a Permitted Acquisition or Investment described in the definition of
“Specified Transaction”, shall be included, (b) any retirement of Indebtedness, and (c) any Indebtedness incurred or assumed by the Covenant Parties or any of the Restricted Subsidiaries in connection therewith and if such
Indebtedness has a floating or formula rate, shall 
  

 -44- 

 
have an implied rate of interest for the applicable period for purposes of this definition determined by utilizing the rate which is or would be in effect with respect to such Indebtedness as at
the relevant date of determination. 
 “Pro Forma Financial Statements” has the meaning set forth in
Section 5.05(a). 
 “Pro Rata Extension Offer” has the meaning set forth in Section 2.16. 

“Prohibition” has the meaning set forth in Section 11.11. 

“Projections” has the meaning set forth in Section 6.01(c). 

“Pro Rata Share” means, with respect to each Lender at any time a fraction (expressed as a percentage, carried out to
the ninth decimal place), the numerator of which is the amount of the Commitments of such Lender under the applicable Facility or Facilities at such time and the denominator of which is the amount of the Aggregate Commitments under the applicable
Facility or Facilities at such time; provided that if such Commitments have been terminated, then the Pro Rata Share of each Lender shall be determined based on the Pro Rata Share of such Lender immediately prior to such termination and after
giving effect to any subsequent assignments made pursuant to the terms hereof. 
 “Pushdown Date” means the
first date on which any amount outstanding under the Tender Facility is repaid. 
 “Qualified IPO” means the
issuance by the Company or any direct or indirect parent of the Company of its common Equity Interests in an underwritten primary public offering (i) (other than a public offering pursuant to a registration statement on Form S-8) pursuant to an
effective registration statement filed with the U.S. Securities and Exchange Commission in accordance with the Securities Act (whether alone or in connection with a secondary public offering) or (ii) in the case of any initial public offering
by a Dutch legal entity, in accordance with the laws of the Netherlands. 
 “Ratable Security of EMTNs” means
the granting of security by the Covenant Parties and the Restricted Subsidiaries to secure the EMTN Notes on a ratable basis with any secured Indebtedness (as defined under the EMTN Notes) permitted hereunder to the extent required by the terms of
the EMTN Notes. 
 “Real Property” means, collectively, all right, title and interest (including any leasehold,
mineral or other estate) in and to any and all parcels of or interests in real property owned, leased or operated by any Person, whether by lease, license or other means, together with, in each case, all easements, hereditaments and appurtenances
relating thereto, all improvements and appurtenant fixtures and equipment, all general intangibles and contract rights and other property and rights incidental to the ownership, lease or operation thereof. 

 

 -45- 

 “Receivables Assets” shall mean accounts receivable (including any bills of
exchange) and related assets and property from time to time originated, acquired or otherwise owned by any Covenant Party or any Subsidiary. 

“Receivables Net Investment” shall mean the aggregate cash amount paid by the lenders or purchasers under any Permitted
Receivables Financing in connection with their purchase of, or the making of loans secured by, Receivables Assets or interests therein, as the same may be reduced from time to time by collections with respect to such Receivables Assets or otherwise
in accordance with the terms of the Permitted Receivables Documents (but excluding any such collections used to make payments of items included in clause (c) of the definition of Consolidated Interest Expense); provided, however, that if
all or any part of such Receivables Net Investment shall have been reduced by application of any distribution and thereafter such distribution is rescinded or must otherwise be returned for any reason, such Receivables Net Investment shall be
increased by the amount of such distribution, all as though such distribution had not been made. 
 “Register”
has the meaning set forth in Section 10.07(d). 
 “Release” means any spilling, leaking, seepage, pumping,
pouring, emitting, emptying, discharging, injecting, escaping, leaching, dumping, disposing, depositing, dispersing or migrating in, into, onto or through the Environment. 

“Reportable Event” means any of the events set forth in Section 4043(c) of ERISA or the regulations issued
thereunder, other than events for which the thirty (30) day notice period has been waived. 
 “Request for Credit
Extension” means (a) with respect to a Borrowing, continuation or conversion of Term Loans or Revolving Credit Loans, a Committed Loan Notice, (b) with respect to an L/C Credit Extension, a Letter of Credit Application, and
(c) with respect to a Swing Line Loan, a Swing Line Loan Notice. 
 “Required Class Lenders” means, as of
any date of determination, Lenders of a Class having more than 50% of the sum of the (a) Total Outstandings (with, in the case of the Tranche A Revolving Credit Facility, the aggregate Dollar Amount of each Lender’s risk participation and
funded participation in L/C Obligations and Swing Line Loans being deemed “held” by such Lender for purposes of this definition) for all Lenders of such Class and (b) aggregate unused Commitments of all Lenders of such Class;
provided that the unused Commitment and the portion of the Total Outstandings held or deemed held by, any Defaulting Lender of such Class shall be excluded for purposes of making a determination of Required Class Lenders. 

“Required Lenders” means, as of any date of determination, Lenders having more than 50% of the sum of the (a) Total
Outstandings (with the aggregate Dollar Amount of each Lender’s risk participation and funded participation in L/C Obligations and Swing Line Loans being deemed “held” by such Lender for purposes of this definition),
(b) aggregate unused Dollar Term Commitments, (c) aggregate unused Euro Term Commitments and (d) aggregate unused Revolving Credit Commitments; provided that the unused Dollar Term Commitment,

  

 -46- 

 
unused Euro Term Commitment and unused Revolving Credit Commitment of, and the portion of the Total Outstandings held or deemed held by, any Defaulting Lender shall be excluded for purposes of
making a determination of Required Lenders. 
 “Responsible Officer” means the chief executive officer,
president, vice president, chief financial officer, treasurer or assistant treasurer or other similar officer of a Loan Party (including, in the case of a Loan Party organized under the laws of The Netherlands, the authorized number of managing
directors or an attorney under a power of attorney of such Loan Party) and, as to any document delivered on the Closing Date, any secretary or assistant secretary of such Loan Party. Any document delivered hereunder that is signed by a Responsible
Officer of a Loan Party shall be conclusively presumed to have been authorized by all necessary corporate, partnership and/or other action on the part of such Loan Party and such Responsible Officer shall be conclusively presumed to have acted on
behalf of such Loan Party. 
 “Restricted Cash” means cash and Cash Equivalents held by Restricted Subsidiaries
that is contractually restricted from being distributed to the Covenant Parties. 
 “Restricted Payment” means
(a) any dividend or other distribution (whether in cash, securities or other property) with respect to any Equity Interest of any Covenant Party or any Restricted Subsidiary, or any payment (whether in cash, securities or other property),
including any sinking fund or similar deposit, on account of the purchase, redemption, retirement, defeasance, acquisition, cancellation or termination of any such Equity Interest, or on account of any return of capital to a Covenant Party’s or
a Restricted Subsidiary’s stockholders, partners or members (or the equivalent Persons thereof) and (b) any payment of interest or principal on, or redemption, repurchase or other acquisition of retirement for value of, the Parent
Intercompany Debt. 
 “Restricted Subsidiary” means any Subsidiary of a Covenant Party other than an
Unrestricted Subsidiary. 
 “Retained Percentage” shall mean, with respect to any Excess Cash Flow Period
(a) 100% minus (b) the Applicable ECF Percentage with respect to such Excess Cash Flow Period. 

“Revolving Commitment Increase” has the meaning set forth in Section 2.14(a). 

“Revolving Commitment Increase Lender” has the meaning set forth in Section 2.14(a). 

“Revolving Credit Borrowing” means a borrowing consisting of simultaneous Revolving Credit Loans of the same Type and
Class and, in the case of Eurocurrency Rate Loans, having the same Interest Period and currency made by each of the Revolving Credit Lenders of such Class pursuant to any clause of Section 2.01(c). 

“Revolving Credit Commitment” means the Tranche A Revolving Credit Commitment, Tranche B Revolving Credit Commitment,
Tranche C Revolving Credit Commitment, Tranche D Revolving Credit Commitment, Tranche E Revolving Credit Commitment, Tranche F Revolving Credit Commitment, Tranche G Revolving Credit Commitment and Tranche H Revolving Credit Commitment. 

 

 -47- 

 “Revolving Credit Exposure” means, as to each Tranche A Revolving
Credit Lender, the sum of the Dollar Amount of the outstanding principal amount of such Revolving Credit Lender’s Tranche A Revolving Credit Loans and its Pro Rata Share of the Dollar Amount of the L/C Obligations and the Swing Line
Obligations at such time. 
 “Revolving Credit Facility” means the Tranche A Revolving Credit Facility, Tranche
B Revolving Credit Facility, Tranche C Revolving Credit Facility, Tranche D Revolving Credit Facility, Tranche E Revolving Credit Facility, Tranche F Revolving Credit Facility, Tranche G Revolving Credit Facility or the Tranche H Revolving Credit
Facility. 
 “Revolving Credit Lender” means, at any time, any Lender that has a Revolving Credit Commitment at
such time. 
 “Revolving Credit Loans” has the meaning specified in Section 2.01(c). 

“Revolving Credit Note” means a Tranche A Revolving Credit Note, Tranche B Revolving Credit Note, Tranche C Revolving
Credit Note, Tranche D Revolving Credit Note, Tranche E Revolving Credit Note, Tranche F Revolving Credit Note, Tranche G Revolving Credit Note or the Tranche H Revolving Credit Note. 

“Revolving Pro Rata Extension Offers” has the meaning specified in Section 2.16(a). 

“S&P” means Standard & Poor’s Ratings Services, a division of The McGraw-Hill Companies, Inc., and any
successor thereto. 
 “Same Day Funds” means (a) with respect to disbursements and payments in Dollars,
immediately available funds, and (b) with respect to disbursements and payments in an Alternative Currency, same day or other funds as may be determined by the Administrative Agent to be customary in the place of disbursement or payment for the
settlement of international banking transactions in the relevant Alternative Currency. 
 “SEC” means the
Securities and Exchange Commission, or any Governmental Authority succeeding to any of its principal functions. 

“Secured Hedge Agreement” means any Swap Contract permitted under Article VII that is entered into by and between any
Borrower or any Loan Party and any Hedge Bank. 
 “Secured Leverage Ratio” means, with respect to any Test
Period, the ratio of (a) Consolidated Total Net Debt that is secured by a Lien on any assets or property of a Loan Party or a Restricted Subsidiary, as of the last day of such Test Period to (b) Consolidated EBITDA for such Test Period.

 “Secured Parties” means, collectively, the Administrative Agent, the Collateral Agent, the Lenders, the
Hedge Banks, the Supplemental Agents and each co-agent or sub-agent appointed by the Administrative Agent or Collateral Agent from time to time pursuant to Section 9.02. 

 

 -48- 

 “Securities Act” means the Securities Act of 1933, as amended. 

“Security Agreement” means the Amended and Restated Security Agreement substantially in the form of Exhibit B to the
Amendment Agreement. 
 “Senior Subordinated Debt” means the $1,070,000,000 in aggregate
principal amount at maturity of 12  1/2% senior
subordinated discount notes due 2016 issued by Nielsen and Nielsen Finance Co. and Permitted Refinancings thereof (with the understanding that so long as all other requirements of the definition of Permitted Refinancing are met such refinancing debt
may be incurred at VNU International or NHF). 
 “Senior Subordinated Debt Documentation” means any
indenture and/or agreement governing the Senior Subordinated Debt and any other documents delivered pursuant thereto. 

“Senior Unsecured Debt” means the $650,000,000 in aggregate principal amount of 10% senior notes due 2014 and the
€150,000,000 in aggregate principal amount of 9% senior notes due 2014, in each case, issued by Nielsen and Nielsen Finance Co. and Permitted Refinancings thereof (with the understanding that so long as all other requirements of the definition
of Permitted Refinancing are met such refinancing debt may be incurred at VNU International or NHF). 
 “Senior
Unsecured Debt Documentation” means any indenture and/or agreement governing the Senior Unsecured Debt and any other documents delivered pursuant thereto. 

“Sold Entity or Business” has the meaning set forth in the definition of the term “Consolidated EBITDA”.

 “Solvent” and “Solvency” mean, with respect to any Person on any date of determination,
that on such date (a) the fair value of the property of such Person is greater than the total amount of liabilities, including contingent liabilities, of such Person, (b) the present fair salable value of the assets of such Person is not
less than the amount that will be required to pay the probable liability of such Person on its debts as they become absolute and matured, (c) such Person does not intend to, and does not believe that it will, incur debts or liabilities beyond
such Person’s ability to pay such debts and liabilities as they mature and (d) such Person is not engaged in business or a transaction, and is not about to engage in business or a transaction, for which such Person’s property would
constitute an unreasonably small capital. The amount of contingent liabilities at any time shall be computed as the amount that, in the light of all the facts and circumstances existing at such time, represents the amount that can reasonably be
expected to become an actual or matured liability. 
 “SPC” has the meaning specified in Section 10.07(h).

  

 -49- 

 “Special Purpose Receivables Subsidiary” shall mean a direct or indirect
Subsidiary of a Covenant Party established in connection with a Permitted Receivables Financing for the acquisition of Receivables Assets or interests therein, and which is organized in a manner intended to reduce the likelihood that it would be
substantively consolidated with any Covenant Party or any of the Subsidiaries (other than Special Purpose Receivables Subsidiaries) in the event such Covenant Party or any such Subsidiary becomes subject to a proceeding under a Debtor Relief Law.

 “Specified Equity Contribution” means any contribution to the common equity of the Company and/or any
purchase or investment in an Equity Interest of the Company other than Disqualified Equity Interests. 
 “Specified
Transaction” means, with respect to any period, any Investment, Disposition, incurrence or repayment of Indebtedness, Restricted Payment, Subsidiary designation, Incremental Term Loan or Revolving Commitment Increase that by the terms of
this Agreement requires “Pro Forma Compliance” with a test or covenant hereunder or requires such test or covenant to be calculated on a “Pro Forma Basis”. 

“Sponsor Management Agreements” means the Advisory Agreements between Valcon and each of ACN and TNC. 

“Sponsors” means AlpInvest Partners, The Blackstone Group, TC Group, L.L.C. and its affiliates collectively d/b/a
“The Carlyle Group”, Hellman & Friedman Investors V (Cayman Ltd.), Kohlberg Kravis Roberts & Co. L.P. and Thomas H. Lee Partners and their respective Affiliates (other than any portfolio operating companies thereof).

 “Sterling” or “GBP” means lawful money of the United Kingdom. 

“Subsidiary” of a Person means a corporation, partnership, joint venture, limited liability company or other business
entity of which (i) a majority of the shares of securities or other interests having ordinary voting power for the election of directors or other governing body (other than securities or interests having such power only by reason of the
happening of a contingency) are at the time beneficially owned, (ii) more than half of the issued share capital is at the time beneficially owned or (iii) the management of which is otherwise controlled, directly or indirectly, through one
or more intermediaries, or both, by such Person. Unless otherwise specified, all references herein to a “Subsidiary” or to “Subsidiaries” shall refer to a Subsidiary or Subsidiaries of NHF. 

“Successor Company” has the meaning specified in Section 7.04(d). 

“Supplemental Agent” has the meaning specified in Section 9.13(a) and “Supplemental Agents” shall
have the corresponding meaning. 
 “Survey” means a survey of any Real Property subject to a Mortgage (and all
improvements thereon) which is (a) (i) prepared by a surveyor or engineer licensed to perform surveys in the jurisdiction where such Real Property is located, (ii) dated (or redated) not earlier than six months prior to the date of
delivery thereof unless there shall have occurred within six months prior to such date of delivery any exterior construction on the site of such Real Property 

 

 -50- 

 
or any easement, right of way or other interest in the Real Property has been granted or become effective through operation of law or otherwise with respect to such Real Property which, in either
case, can be depicted on a survey, in which events, as applicable, such survey shall be dated (or redated) after the completion of such construction or if such construction shall not have been completed as of such date of delivery, not earlier than
30 days prior to such date of delivery, or after the grant or effectiveness of any such easement, right of way or other interest in the subject Real Property, (iii) certified by the surveyor (in a manner reasonably acceptable to the
Administrative Agent) to the Administrative Agent, the Collateral Agent and the title company, (iv) complying in all material respects with the minimum detail requirements of the American Land Title Association as such requirements are in
effect on the date of preparation of such survey and (v) sufficient for the title company to issue a Title Policy or (b) otherwise acceptable to the Collateral Agent. 

“Swap Contract” means (a) any and all rate swap transactions, basis swaps, credit derivative transactions, forward
rate transactions, commodity swaps, commodity options, forward commodity contracts, equity or equity index swaps or options, bond or bond price or bond index swaps or options or forward bond or forward bond price or forward bond index transactions,
interest rate options, forward foreign exchange transactions, cap transactions, floor transactions, collar transactions, currency swap transactions, cross-currency rate swap transactions, currency options, spot contracts, or any other similar
transactions or any combination of any of the foregoing (including any options to enter into any of the foregoing), whether or not any such transaction is governed by or subject to any master agreement, and (b) any and all transactions of any
kind, and the related confirmations, which are subject to the terms and conditions of, or governed by, any form of master agreement published by the International Swaps and Derivatives Association, Inc., any International Foreign Exchange Master
Agreement, or any other master agreement (any such master agreement, together with any related schedules, a “Master Agreement”), including any such obligations or liabilities under any Master Agreement. 

“Swap Termination Value” means, in respect of any one or more Swap Contracts, after taking into account the effect of
any legally enforceable netting agreement relating to such Swap Contracts, (a) for any date on or after the date such Swap Contracts have been closed out and termination value(s) determined in accordance therewith, such termination value(s),
and (b) for any date prior to the date referenced in clause (a), the amount(s) determined as the mark-to-market value(s) for such Swap Contracts, as determined based upon one or more mid-market or other readily available quotations provided by
any recognized dealer in such Swap Contracts (which may include a Lender or any Affiliate of a Lender). 
 “Swing Line
Borrowing” means a borrowing of a Swing Line Loan pursuant to Section 2.04. 
 “Swing Line
Facility” means the Dollar and Euro swing line loan facility made available by the Swing Line Lenders pursuant to Section 2.04. 
  

 -51- 

 “Swing Line Lender” means (a) Citibank, N.A., in its capacity as
provider of Swing Line Loans denominated in Dollars, and (b) ABN AMRO Bank N.V. in its capacity as provider of Swing Line Loans denominated in Euro, or any successor swing line lender hereunder. 

“Swing Line Loan” has the meaning specified in Section 2.04(a). 

“Swing Line Note” means a promissory note of the U.S. Borrowers and the Dutch Borrower payable to any Swing Line Lender
or its registered assigns, in substantially the form of Exhibit C-4 to the Existing Credit Agreement, evidencing the aggregate Indebtedness of such Borrower to such Swing Line Lender resulting from the Swing Line Loans. 

“Swing Line Loan Notice” means a notice of a Swing Line Borrowing pursuant to Section 2.04(b), which, if in
writing, shall be substantially in the form of Exhibit B to the Existing Credit Agreement. 
 “Swing Line
Obligations” means, as at any date of determination, the aggregate principal amount of all Swing Line Loans outstanding. 

“Swing Line Sublimit” means an amount equal to the lesser of (a) $50,000,000 and (b) the aggregate Dollar
Amount of the Tranche A Revolving Credit Commitments. The Swing Line Sublimit is part of, and not in addition to, the Tranche A Revolving Credit Commitments. 

“Syndication Agent” means Deutsche Bank Securities Inc., as syndication agent under this Agreement. 

“TARGET Day” means any day on which the Trans-European Automated Real-time Gross Settlement Express Transfer (TARGET)
payment system (or, if such payment system ceases to be operative, such other payment system (if any) determined by the Administrative Agent to be a suitable replacement) is open for the settlement of payments in Euros. 

“Taxes” has the meaning specified in Section 3.01(a). 

“Tender Facility” means that certain credit agreement dated as of May 22, 2006 among Valcon, the other parties
thereto and Citibank International plc, as Administrative Agent. 
 “Tender Funding Date” means the first date
on which the Equity Interests the subject of the Tender Offer were purchased by Valcon. 
 “Tender Offer” means
the cash tender offer for certain outstanding Equity Interests of the Company by Valcon on the terms set forth in the Offer Memorandum (as amended, supplemented or modified from time to time). 

“Term Borrowing” means a borrowing consisting of simultaneous Term Loans of the same Type and currency and, in the case
of Eurocurrency Rate Loans, having the same Interest Period made by each of the Term Lenders. 
  

 -52- 

 “Term Commitment” means a Dollar Term Commitment or a Euro Term Commitment,
as the context may require. 
 “Term Lender” means, at any time, any Class A Dollar Term Lender,
Class A Euro Term Lender, Class B Dollar Term Lender or Class B Euro Term Lender, as the context may require. 

“Term Loan” means a Class A Dollar Term Loan, Class A Euro Term Loan, Class B Dollar Term Loan or Class B Euro
Term Loan, as the context may require. 
 “Term Pro Rata Extension Offers” has the meaning specified in
Section 2.16(a). 
 “Test Period” means, for any date of determination under this Agreement, the four
consecutive fiscal quarters of Nielsen then last ended. 
 “Threshold Amount” means $50,000,000. 

“Title Policy” means a policy of title insurance (or marked-up title insurance commitment having the effect of a policy
of title insurance) insuring the Lien of a Mortgage as a valid first mortgage Lien on the mortgaged property and fixtures described therein in the amount equal to not less than the fair market value of such mortgaged property and fixtures, issued by
a title company reasonably acceptable to the Collateral Agent which shall (A) to the extent necessary, include such reinsurance arrangements (with provisions for direct access, if necessary) as shall be reasonably acceptable to the Collateral
Agent, (B) contain a “tie-in” or “cluster” endorsement, if available under applicable law (i.e., policies which insure against losses regardless of location or allocated value of the insured property up to a stated maximum
coverage amount), (C) have been supplemented by such endorsements (or where such endorsements are not available, opinions of special counsel, architects or other professionals reasonably acceptable to the Collateral Agent) as shall be
reasonably requested by the Collateral Agent (including endorsements on matters relating to usury, first loss, last dollar, zoning, contiguity, revolving credit, doing business, non-imputation, public road access, survey, variable rate,
environmental lien, subdivision, mortgage recording tax, separate tax lot, revolving credit and so-called comprehensive coverage over covenants and restrictions), and (D) contain no exceptions to title other than Liens permitted hereunder.

 “TNC” has the meaning set forth in the introductory paragraph to this Agreement. 

“Total Assets” means total assets of the Covenant Parties and the Restricted Subsidiaries on a consolidated basis, shown
on the most recent balance sheet of the Company as may be expressly stated without giving effect to amortization of the amount of intangible assets since the Closing Date; provided that in no event shall the Transactions Intercompany Obligations
constitute part of Total Assets. 
 “Total Leverage Ratio” means, with respect to any Test Period, the ratio of
(a) Consolidated Total Net Debt as of the last day of such Test Period to (b) Consolidated EBITDA for such Test Period. 
  

 -53- 

 “Total Outstandings” means the aggregate Outstanding Amount of all Loans
and all L/C Obligations. 
 “Tranche A Revolving Credit Borrowing” means a borrowing consisting of simultaneous
Tranche A Revolving Credit Loans of the same Type and, in the case of Eurocurrency Rate Loans, having the same Interest Period and currency made by each of the Tranche A Revolving Credit Lenders pursuant to Section 2.01(c)(i). 

“Tranche A Revolving Credit Commitment” means, as to each Tranche A Revolving Credit Lender, its obligation to
(a) make Tranche A Revolving Credit Loans to the U.S. Borrowers and the Dutch Borrower pursuant to Section 2.01(c)(i), (b) purchase participations in L/C Obligations in respect of Letters of Credit and (c) purchase participations
in Swing Line Loans, in an aggregate principal amount at any one time outstanding not to exceed the amount set forth, and opposite such Lender’s name on Schedule 1.01A to the Existing Credit Agreement under the caption “Tranche A Revolving
Credit Commitment” or in the Assignment and Assumption pursuant to which such Lender becomes a party hereto , as applicable, as such amount may be adjusted from time to time in accordance with this Agreement (including Section 2.14). The
aggregate Tranche A Revolving Credit Commitments of all Tranche A Revolving Credit Lenders shall be $163,500,000 on the Closing Date, as such amount may be adjusted from time to time in accordance with the terms of this Agreement. 

“Tranche B Revolving Credit Commitment” means, as to each Tranche B Revolving Credit Lender, its obligation to make
Tranche B Revolving Credit Loans to the U.S. Borrowers and the Dutch Borrower pursuant to Section 2.01(c)(ii), in an aggregate principal amount at any one time outstanding not to exceed the amount set forth, and opposite such Lender’s name
on Schedule 1.01A to the Existing Credit Agreement under the caption “Tranche B Revolving Credit Commitment” or in the Assignment and Assumption pursuant to which such Lender becomes a party hereto, as applicable, as such amount may be
adjusted from time to time in accordance with this Agreement (including Section 2.14). The aggregate Tranche B Revolving Credit Commitments of all Tranche B Revolving Credit Lenders shall be $45,000,000 on the Closing Date, as such amount may
be adjusted from time to time in accordance with the terms of this Agreement. 
 “Tranche C Revolving Credit
Commitment” means, as to each Tranche C Revolving Credit Lender, its obligation to make Tranche C Revolving Credit Loans to the U.S. Borrowers and the Dutch Borrower pursuant to Section 2.01(c)(iii), in an aggregate principal amount at
any one time outstanding not to exceed the amount set forth, and opposite such Lender’s name on Schedule 1.01A to the Existing Credit Agreement under the caption “Tranche C Revolving Credit Commitment” or in the Assignment and
Assumption pursuant to which such Lender becomes a party hereto, as applicable, as such amount may be adjusted from time to time in accordance with this Agreement (including Section 2.14). The aggregate Tranche C Revolving Credit Commitments of
all Tranche C Revolving Credit Lenders shall be $62,500,000 on the Closing Date, as such amount may be adjusted from time to time in accordance with the terms of this Agreement. 

 

 -54- 

 “Tranche D Revolving Credit Commitment” means, as to each Tranche D
Revolving Credit Lender, its obligation to make Tranche D Revolving Credit Loans to the U.S. Borrowers and the Dutch Borrower pursuant to Section 2.01(c)(iv), in an aggregate principal amount at any one time outstanding not to exceed the amount
set forth, and opposite such Lender’s name on Schedule 1.01A to the Existing Credit Agreement under the caption “Tranche D Revolving Credit Commitment” or in the Assignment and Assumption pursuant to which such Lender becomes a party
hereto, as applicable, as such amount may be adjusted from time to time in accordance with this Agreement (including Section 2.14). The aggregate Tranche D Revolving Credit Commitments of all Tranche D Revolving Credit Lenders shall be
$186,000,000 on the Closing Date, as such amount may be adjusted from time to time in accordance with the terms of this Agreement. 

“Tranche E Revolving Credit Commitment” means, as to each Tranche E Revolving Credit Lender, its obligation to make
Tranche E Revolving Credit Loans to the U.S. Borrowers and the Dutch Borrower pursuant to Section 2.01(c)(v), in an aggregate principal amount at any one time outstanding not to exceed the amount set forth, and opposite such Lender’s name
on Schedule 1.01A to the Existing Credit Agreement under the caption “Tranche E Revolving Credit Commitment” or in the Assignment and Assumption pursuant to which such Lender becomes a party hereto, as applicable, as such amount may be
adjusted from time to time in accordance with this Agreement (including Section 2.14). The aggregate Tranche E Revolving Credit Commitments of all Tranche E Revolving Credit Lenders shall be $38,000,000 on the Closing Date, as such amount may
be adjusted from time to time in accordance with the terms of this Agreement. 
 “Tranche F Revolving Credit
Commitment” means, as to each Tranche F Revolving Credit Lender, its obligation to make Tranche F Revolving Credit Loans to the U.S. Borrowers and the Dutch Borrower pursuant to Section 2.01(c)(vi), in an aggregate principal amount at
any one time outstanding not to exceed the amount set forth, and opposite such Lender’s name on Schedule 1.01A to the Existing Credit Agreement under the caption “Tranche F Revolving Credit Commitment” or in the Assignment and
Assumption pursuant to which such Lender becomes a party hereto, as applicable, as such amount may be adjusted from time to time in accordance with this Agreement (including Section 2.14). The aggregate Tranche F Revolving Credit Commitments of
all Tranche F Revolving Credit Lenders shall be $86,000,000 on the Closing Date, as such amount may be adjusted from time to time in accordance with the terms of this Agreement. 

“Tranche G Revolving Credit Commitment” means, as to each Tranche G Revolving Credit Lender, its obligation to make
Tranche G Revolving Credit Loans to the U.S. Borrowers and the Dutch Borrower pursuant to Section 2.01(c)(vii), in an aggregate principal amount at any one time outstanding not to exceed the amount set forth, and opposite such Lender’s
name on Schedule 1.01A to the Existing Credit Agreement under the caption “Tranche G Revolving Credit Commitment” or in the Assignment and Assumption pursuant to which such Lender becomes a party hereto, as applicable, as such amount may
be adjusted from time to time in accordance with this Agreement (including Section 2.14). The aggregate Tranche G Revolving Credit Commitments of all Tranche G Revolving Credit Lenders shall be $62,500,000 on the Closing Date, as such amount
may be adjusted from time to time in accordance with the terms of this Agreement. 
  

 -55- 

 “Tranche H Revolving Credit Commitment” means, as to each Tranche H
Revolving Credit Lender, its obligation to make Tranche H Revolving Credit Loans to the U.S. Borrowers and the Dutch Borrower pursuant to Section 2.01(c)(viii), in an aggregate principal amount at any one time outstanding not to exceed the
amount set forth, and opposite such Lender’s name on Schedule 1.01A to the Existing Credit Agreement under the caption “Tranche H Revolving Credit Commitment” or in the Assignment and Assumption pursuant to which such Lender becomes a
party hereto, as applicable, as such amount may be adjusted from time to time in accordance with this Agreement (including Section 2.14). The aggregate Tranche H Revolving Credit Commitments of all Tranche H Revolving Credit Lenders shall be
$44,000,000 on the Closing Date, as such amount may be adjusted from time to time in accordance with the terms of this Agreement. 

“Tranche A Revolving Credit Facility” means, at any time, the aggregate amount of the Tranche A Revolving Credit
Lenders’ Tranche A Revolving Credit Commitments at such time. 
 “Tranche B Revolving Credit Facility”
means, at any time, the aggregate amount of the Tranche B Revolving Credit Lenders’ Tranche B Revolving Credit Commitments at such time. 

“Tranche C Revolving Credit Facility” means, at any time, the aggregate amount of the Tranche C Revolving Credit
Lenders’ Tranche C Revolving Credit Commitments at such time. 
 “Tranche D Revolving Credit Facility”
means, at any time, the aggregate amount of the Tranche D Revolving Credit Lenders’ Tranche D Revolving Credit Commitments at such time. 

“Tranche E Revolving Credit Facility” means, at any time, the aggregate amount of the Tranche E Revolving Credit
Lenders’ Tranche E Revolving Credit Commitments at such time. 
 “Tranche F Revolving Credit Facility”
means, at any time, the aggregate amount of the Tranche F Revolving Credit Lenders’ Tranche F Revolving Credit Commitments at such time. 

“Tranche G Revolving Credit Facility” means, at any time, the aggregate amount of the Tranche G Revolving Credit
Lenders’ Tranche G Revolving Credit Commitments at such time. 
 “Tranche H Revolving Credit Facility”
means, at any time, the aggregate amount of the Tranche H Revolving Credit Lenders’ Tranche H Revolving Credit Commitments at such time. 

“Tranche A Revolving Credit Lender” means, at any time, any Lender that has a Tranche A Revolving Credit Commitment at
such time. 
 “Tranche B Revolving Credit Lender” means, at any time, any Lender that has a Tranche B Revolving
Credit Commitment at such time. 
 “Tranche C Revolving Credit Lender” means, at any time, any Lender that has
a Tranche C Revolving Credit Commitment at such time. 
  

 -56- 

 “Tranche D Revolving Credit Lender” means, at any time, any Lender that has
a Tranche D Revolving Credit Commitment at such time. 
 “Tranche E Revolving Credit Lender” means, at any
time, any Lender that has a Tranche E Revolving Credit Commitment at such time. 
 “Tranche F Revolving Credit
Lender” means, at any time, any Lender that has a Tranche F Revolving Credit Commitment at such time. 

“Tranche G Revolving Credit Lender” means, at any time, any Lender that has a Tranche G Revolving Credit Commitment at
such time. 
 “Tranche H Revolving Credit Lender” means, at any time, any Lender that has a Tranche H Revolving
Credit Commitment at such time. 
 “Tranche A Revolving Credit Loan” has the meaning specified in
Section 2.01(c). 
 “Tranche B Revolving Credit Loan” has the meaning specified in Section 2.01(c).

 “Tranche C Revolving Credit Loan” has the meaning specified in Section 2.01(c). 

“Tranche D Revolving Credit Loan” has the meaning specified in Section 2.01(c). 

“Tranche E Revolving Credit Loan” has the meaning specified in Section 2.01(c). 

“Tranche F Revolving Credit Loan” has the meaning specified in Section 2.01(c). 

“Tranche G Revolving Credit Loan” has the meaning specified in Section 2.01(c). 

“Tranche H Revolving Credit Loan” has the meaning specified in Section 2.01(c). 

“Tranche A Revolving Credit Note” means a promissory note of either U.S. Borrower or the Dutch Borrower payable to any
Tranche A Revolving Credit Lender or its registered assigns, in substantially the form of Exhibit C-3 to the Existing Credit Agreement, evidencing the aggregate Indebtedness of such Borrower to such Tranche A Revolving Credit Lender resulting from
the Tranche A Revolving Credit Loans made by such Tranche A Revolving Credit Lender to such Borrower. 
 “Tranche B
Revolving Credit Note” means a promissory note of either U.S. Borrower or the Dutch Borrower payable to any Tranche B Revolving Credit Lender or its registered assigns, in substantially the form of Exhibit C-3 to the Existing Credit
Agreement, evidencing the aggregate Indebtedness of such Borrower to such Tranche B Revolving Credit Lender resulting from the Tranche B Revolving Credit Loans made by such Tranche B Revolving Credit Lender to such Borrower. 

 

 -57- 

 “Tranche C Revolving Credit Note” means a promissory note of either U.S.
Borrower or the Dutch Borrower payable to any Tranche C Revolving Credit Lender or its registered assigns, in substantially the form of Exhibit C-3 to the Existing Credit Agreement, evidencing the aggregate Indebtedness of such Borrower to such
Tranche C Revolving Credit Lender resulting from the Tranche C Revolving Credit Loans made by such Tranche C Revolving Credit Lender to such Borrower. 

“Tranche D Revolving Credit Note” means a promissory note of either U.S. Borrower or the Dutch Borrower payable to any
Tranche D Revolving Credit Lender or its registered assigns, in substantially the form of Exhibit C-3 to the Existing Credit Agreement, evidencing the aggregate Indebtedness of such Borrower to such Tranche D Revolving Credit Lender resulting from
the Tranche D Revolving Credit Loans made by such Tranche D Revolving Credit Lender to such Borrower. 
 “Tranche E
Revolving Credit Note” means a promissory note of either U.S. Borrower or the Dutch Borrower payable to any Tranche E Revolving Credit Lender or its registered assigns, in substantially the form of Exhibit C-3 to the Existing Credit
Agreement, evidencing the aggregate Indebtedness of such Borrower to such Tranche E Revolving Credit Lender resulting from the Tranche E Revolving Credit Loans made by such Tranche E Revolving Credit Lender to such Borrower. 

“Tranche F Revolving Credit Note” means a promissory note of either U.S. Borrower or the Dutch Borrower payable to any
Tranche F Revolving Credit Lender or its registered assigns, in substantially the form of Exhibit C-3 to the Existing Credit Agreement, evidencing the aggregate Indebtedness of such Borrower to such Tranche F Revolving Credit Lender resulting from
the Tranche F Revolving Credit Loans made by such Tranche F Revolving Credit Lender to such Borrower. 
 “Tranche G
Revolving Credit Note” means a promissory note of either U.S. Borrower or the Dutch Borrower payable to any Tranche G Revolving Credit Lender or its registered assigns, in substantially the form of Exhibit C-3 to the Existing Credit
Agreement, evidencing the aggregate Indebtedness of such Borrower to such Tranche G Revolving Credit Lender resulting from the Tranche G Revolving Credit Loans made by such Tranche G Revolving Credit Lender to such Borrower. 

“Tranche H Revolving Credit Note” means a promissory note of either U.S. Borrower or the Dutch Borrower payable to any
Tranche H Revolving Credit Lender or its registered assigns, in substantially the form of Exhibit C-3 to the Existing Credit Agreement, evidencing the aggregate Indebtedness of such Borrower to such Tranche H Revolving Credit Lender resulting from
the Tranche H Revolving Credit Loans made by such Tranche H Revolving Credit Lender to such Borrower. 

“Transaction” means, collectively (i) any of the transactions described on Schedule 1.01D of the Existing Credit
Agreement, (ii) any series of transactions undertaken to achieve the repayment of the Tender Facility and the Outstanding Indebtedness, and (iii) any of the transactions described under the heading “Offering Memorandum Summary - The
Transactions” in the Notes Offering Memorandum. 
  

 -58- 

 “Transaction Expenses” means any fees or expenses incurred or paid by the
Sponsors, Nielsen (or any direct or indirect parent of Nielsen) or any of its (or their) Subsidiaries in connection with the Transaction (including expenses in connection with hedging transactions), this Agreement and the other Loan Documents and
the transactions contemplated hereby and thereby. 
 “Transactions Intercompany Obligations” any intercompany
loan made by a Covenant Party or a Restricted Subsidiary to the Company or any direct or indirect parent of NHF outstanding on the Closing Date or made for the purpose of consummating the Transactions. 

“Treasury Services Agreement” means any agreement between any Loan Party and any Hedge Bank relating to treasury,
depository, and cash management services or automated clearinghouse transfer of funds. 
 “Transferred
Guarantor” has the meaning specified in Section 11.09. 
 “Type” means, with respect to a Loan
denominated in Dollars, its character as a Base Rate Loan or a Eurocurrency Rate Loan. 
 “U.S. Borrowers” has
the meaning set forth in the introductory paragraph to this Agreement. 
 “Uniform Commercial Code” or
“UCC” means the Uniform Commercial Code as the same may from time to time be in effect in the State of New York or the Uniform Commercial Code (or similar code or statute) of another jurisdiction, to the extent it may be required to
apply to any item or items of Collateral. 
 “United States” and “U.S.” mean the United States of
America. 
 “Unreimbursed Amount” has the meaning set forth in Section 2.03(c)(i). 

“Unrestricted Subsidiary” means (i) each Subsidiary of a Covenant Party listed on Schedule 1.01B to the Existing
Credit Agreement as of the Closing Date (in the case of each of NetRatings, Inc., BuzzMetrics, Ltd. and any other Unrestricted Subsidiary that was redesignated as a Restricted Subsidiary after the Closing Date, from the Closing Date through the date
on which they were redesignated as Restricted Subsidiaries hereunder) and (ii) any Subsidiary of a Covenant Party designated by the board of directors of Nielsen as an Unrestricted Subsidiary pursuant to Section 6.14 subsequent to the
Closing Date. 
 “USA Patriot Act” has the meaning specified in Section 5.16. 

“Valcon” means Valcon Acquisition B.V., a private company organized under the laws of The Netherlands, having its
corporate seat in Amsterdam, The Netherlands. 
 “VNU International” means VNU International B.V., a private
company organized under the laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands. 
  

 -59- 

 “Weighted Average Life to Maturity” means, when applied to any Indebtedness
at any date, the number of years obtained by dividing: (i) the sum of the products obtained by multiplying (a) the amount of each then remaining installment, sinking fund, serial maturity or other required payments of principal, including
payment at final maturity, in respect thereof, by (b) the number of years (calculated to the nearest one-twelfth) that will elapse between such date and the making of such payment; by (ii) the then outstanding principal amount of such
Indebtedness. 
 “wholly owned” means, with respect to a Subsidiary of a Person, a Subsidiary of such Person
all of the outstanding Equity Interests of which (other than (x) director’s qualifying shares and (y) shares issued to foreign nationals to the extent required by applicable Law) are owned by such Person and/or by one or more wholly
owned Subsidiaries of such Person. 
 Section 1.02 Other Interpretive Provisions. 

With reference to this Agreement and each other Loan Document, unless otherwise specified herein or in such other Loan Document:

 (a) The meanings of defined terms are equally applicable to the singular and plural forms of the defined
terms. 
 (b) The words “herein,” “hereto,” “hereof” and “hereunder” and
words of similar import when used in any Loan Document shall refer to such Loan Document as a whole and not to any particular provision thereof. 

(c) Article, Section, Exhibit and Schedule references are to the Loan Document in which such reference appears.

 (d) The term “including” is by way of example and not limitation. 

(e) The term “documents” includes any and all instruments, documents, agreements, certificates, notices,
reports, financial statements and other writings, however evidenced, whether in physical or electronic form. 

(f) In the computation of periods of time from a specified date to a later specified date, the word “from” means
“from and including;” the words “to” and “until” each mean “to but excluding;” and the word “through” means “to and including.” 

(g) Section headings herein and in the other Loan Documents are included for convenience of reference only and shall not
affect the interpretation of this Agreement or any other Loan Document. 
 Section 1.03 Accounting Terms. 

(a) All accounting terms not specifically or completely defined herein shall be construed in conformity with, and all
financial data (including financial ratios and other financial calculations) required to be submitted pursuant to this Agreement shall be prepared in conformity with, GAAP, except as otherwise specifically prescribed herein. 

 

 -60- 

 (b) Notwithstanding anything to the contrary herein, for purposes of this
Agreement (including, without limitation, in determining compliance with any test or covenant contained herein) with respect to any period during which any Specified Transaction occurs, the Total Leverage Ratio, the Secured Leverage Ratio and the
Interest Coverage Ratio shall be calculated with respect to such period and such Specified Transaction on a Pro Forma Basis. 

Section 1.04 Rounding. 

Any financial ratios required to be maintained by the Covenant Parties pursuant to this Agreement (or required to be satisfied in order
for a specific action to be permitted under this Agreement) shall be calculated by dividing the appropriate component by the other component, carrying the result to one place more than the number of places by which such ratio is expressed herein and
rounding the result up or down to the nearest number (with a rounding up if there is no nearest number). 
 Section 1.05
References to Agreements, Laws, Etc. 
 Unless otherwise expressly provided herein, (a) references to Organization
Documents, agreements (including the Loan Documents) and other contractual instruments shall be deemed to include all subsequent amendments, restatements, extensions, supplements and other modifications thereto, but only to the extent that such
amendments, restatements, extensions, supplements and other modifications are permitted by the Loan Documents; and (b) references to any Law shall include all statutory and regulatory provisions consolidating, amending, replacing, supplementing
or interpreting such Law. 
 Section 1.06 Times of Day. 

Unless otherwise specified, all references herein to times of day shall be references to Eastern time (daylight or standard, as
applicable). 
 Section 1.07 Timing of Payment of Performance. 

When the payment of any obligation or the performance of any covenant, duty or obligation is stated to be due or performance required on
a day which is not a Business Day, the date of such payment (other than as described in the definition of Interest Period) or performance shall extend to the immediately succeeding Business Day. 

Section 1.08 Currency Equivalents Generally. 

(a) Any amount specified in this Agreement (other than in Articles II, IX and X or as set forth in paragraph (b) of
this Section) or any of the other Loan Documents to be in Dollars or an Alternative Currency shall also include the equivalent of such amount in any other currency, such equivalent amount to be determined at the rate of exchange quoted by the
Reuters World Currency Page for the applicable currency at 11:00 a.m. (London time) on such day (or, in 
  

 -61- 

 
the event such rate does not appear on any Reuters World Currency Page, by reference to such other publicly available service for displaying exchange rates as may be agreed upon by the
Administrative Agent and the Borrowers, or, in the absence of such agreement, such rate shall instead be the arithmetic average of the spot rates of exchange of the Administrative Agent in the market where its foreign currency exchange operations in
respect of such currency are then being conducted, at or about 10:00 a.m. (New York City time) on such date for the purchase of Dollars or Euros (as applicable) for delivery two Business Days later); provided that the determination of the
Dollar Amount of any Loan shall be made in accordance with Section 2.15. Notwithstanding the foregoing, for purposes of determining compliance with Sections 7.01, 7.02 and 7.03 of this Agreement with respect to any amount of Indebtedness or
Investment in a currency other than Dollars, no Default shall be deemed to have occurred solely as a result of changes in rates of exchange occurring after the time such Indebtedness or Investment is incurred; provided that, for the avoidance
of doubt, the foregoing provisions of this Section 1.08 shall otherwise apply to such Sections, including with respect to determining whether any Indebtedness or Investment (not previously incurred on any date) may be incurred under such
Sections. 
 (b) For purposes of determining compliance under Sections 7.02, 7.05, 7.06 and 7.11, any amount in a
currency other than Dollars will be converted to Dollars based on the average Exchange Rate for such currency for the most recent twelve month period immediately prior to the date of determination determined in a manner consistent with that used in
calculating EBITDA for the applicable period, provided, however, that the foregoing shall not be deemed to apply to the determination of any amount of Indebtedness. For purposes of determining compliance with Section 7.11, the Dollar
Amount of each Alternative Currency Loan and the equivalent in Dollars of any other Indebtedness denominated in a currency other than Dollars will reflect the currency translation effects, determined in accordance with GAAP, of Swap Contracts for
currency exchange risks with respect to the applicable currency in effect on the date of determination of the Dollar Amount of such Alternative Currency Loan or the Dollar equivalent of such other Indebtedness. 

Section 1.09 Change of Currency. 

Each provision of this Agreement shall be subject to such reasonable changes of construction as the Administrative Agent may from time to
time specify with Nielsen’s consent to appropriately reflect a change in currency of any country and any relevant market conventions or practices relating to such change in currency. 

Section 1.10 Cumulative Credit Transactions. 

If more than one action occurs on any given date the permissibility of the taking of which is determined hereunder by reference to the
amount of the Cumulative Credit immediately prior to the taking of such action, the permissibility of the taking of each such action shall be determined independently and in no event may any two or more such actions be treated as occurring
simultaneously. 
  

 -62- 

 ARTICLE II. 

The Commitments and Credit Extensions 

Section 2.01 The Loans. 

(a) The Dollar Term Borrowings. Subject to the terms and conditions set forth herein, each Dollar Term Lender (as
defined in the Existing Credit Agreement) severally agrees to make to Nielsen on a pro rata basis on the Pushdown Date loans denominated in Dollars in an aggregate amount not to exceed at any time outstanding the amount of such Dollar Term
Lender’s Dollar Term Commitment (as defined in the Existing Credit Agreement). Amounts borrowed under this Section 2.01(a) and repaid or prepaid may not be reborrowed. Dollar Term Loans may be Base Rate Loans or Eurocurrency Rate Loans, as
further provided herein. Subject to the terms and conditions set forth herein, each Dollar Term Lender (as defined in the Existing Credit Agreement) with a Dollar Term Commitment (as defined in the Existing Credit Agreement) on the Amendment
No. 2 Effective Date severally agrees to make to Nielsen on a pro rata basis on the Amendment No. 2 Effective Date loans denominated in Dollars in an aggregate amount not to exceed at any time outstanding the amount of such Dollar Term
Loan Lender’s Dollar Term Commitment (as defined in the Existing Credit Agreement). 
 (b) The Euro Term
Borrowings. Subject to the terms and conditions set forth herein, each Euro Term Lender (as defined in the Existing Credit Agreement) severally agrees to make to Nielsen on a pro rata basis on the Pushdown Date loans denominated in Euros in an
aggregate amount not to exceed at any time outstanding the amount of such Euro Term Lender’s Euro Term Commitment (as defined in the Existing Credit Agreement). Amounts borrowed under this Section 2.01(b) and repaid or prepaid may not be
reborrowed. Euro Term Loans must be Eurocurrency Rate Loans, as further provided herein. 
 (c) The Revolving
Credit Borrowings. Subject to the terms and conditions set forth herein (i) each Tranche A Revolving Credit Lender severally agrees to make Tranche A Revolving Credit Loans denominated in Dollars or Euros as elected by either U.S. Borrower
or the Dutch Borrower pursuant to Section 2.02 to such Borrower from its applicable Lending Office (each such loan, a “Tranche A Revolving Credit Loan”) from time to time, on any Business Day until the Maturity Date for the
Revolving Credit Facility, in an aggregate Dollar Amount not to exceed at any time outstanding the amount of such Lender’s Tranche A Revolving Credit Commitment; provided that after giving effect to any Tranche A Revolving Credit
Borrowing, the aggregate Outstanding Amount of the Tranche A Revolving Credit Loans of any Lender, plus such Lender’s Pro Rata Share of the Outstanding Amount of all L/C Obligations, plus such Lender’s Pro Rata Share of the Outstanding
Amount of all Swing Line Loans shall not exceed such Lender’s Tranche A Revolving Credit Commitment, (ii) each Tranche B Revolving Credit Lender severally agrees to make Tranche B Revolving Credit Loans denominated in Dollars as elected by
either U.S. Borrower or the Dutch Borrower pursuant to Section 2.02 to such Borrower from its applicable Lending Office (each such loan, a “Tranche B Revolving Credit Loan”) from time to time, on any Business Day until the
Maturity Date for the Revolving Credit Facility, in an aggregate Dollar Amount not to exceed at any time outstanding the amount of such Lender’s Tranche B Revolving Credit Commitment, (iii) each Tranche C Revolving Credit Lender severally
agrees to make Tranche C Revolving Credit Loans 
  

 -63- 

 
denominated in Dollars, Euros or Mexican Pesos as elected by either U.S. Borrower or the Dutch Borrower pursuant to Section 2.02 to such Borrower from its applicable Lending Office (each
such loan, a “Tranche C Revolving Credit Loan”) from time to time, on any Business Day until the Maturity Date for the Revolving Credit Facility, in an aggregate Dollar Amount not to exceed at any time outstanding the amount of such
Lender’s Tranche C Revolving Credit Commitment, (iv) each Tranche D Revolving Credit Lender severally agrees to make Tranche D Revolving Credit Loans denominated in Dollars, Euros or Sterling as elected by either U.S. Borrower or the Dutch
Borrower pursuant to Section 2.02 to such Borrower from its applicable Lending Office (each such loan, a “Tranche D Revolving Credit Loan”) from time to time, on any Business Day until the Maturity Date for the Revolving Credit
Facility, in an aggregate Dollar Amount not to exceed at any time outstanding the amount of such Lender’s Tranche D Revolving Credit Commitment, (v) each Tranche E Revolving Credit Lender severally agrees to make Tranche E Revolving Credit
Loans denominated in Dollars, Euros or Australian Dollars as elected by either U.S. Borrower or the Dutch Borrower pursuant to Section 2.02 to such Borrower from its applicable Lending Office (each such loan, a “Tranche E Revolving
Credit Loan”) from time to time, on any Business Day until the Maturity Date for the Revolving Credit Facility, in an aggregate Dollar Amount not to exceed at any time outstanding the amount of such Lender’s Tranche E Revolving Credit
Commitment, (vi) each Tranche F Revolving Credit Lender severally agrees to make Tranche F Revolving Credit Loans denominated in Dollars, Euros or Japanese Yen as elected by either U.S. Borrower or the Dutch Borrower pursuant to
Section 2.02 to such Borrower from its applicable Lending Office (each such loan, a “Tranche F Revolving Credit Loan”) from time to time, on any Business Day until the Maturity Date for the Revolving Credit Facility, in an
aggregate Dollar Amount not to exceed at any time outstanding the amount of such Lender’s Tranche F Revolving Credit Commitment, (vii) each Tranche G Revolving Credit Lender severally agrees to make Tranche G Revolving Credit Loans
denominated in Dollars, Euros or Hong Kong Dollars as elected by either U.S. Borrower or the Dutch Borrower pursuant to Section 2.02 to such Borrower from its applicable Lending Office (each such loan, a “Tranche G Revolving Credit
Loan”) from time to time, on any Business Day until the Maturity Date for the Revolving Credit Facility, in an aggregate Dollar Amount not to exceed at any time outstanding the amount of such Lender’s Tranche G Revolving Credit
Commitment and (viii) each Tranche H Revolving Credit Lender severally agrees to make Tranche H Revolving Credit Loans denominated in Dollars, Euros or Canadian Dollars as elected by either U.S. Borrower or the Dutch Borrower pursuant to
Section 2.02 to such Borrower from its applicable Lending Office (each such loan, a “Tranche H Revolving Credit Loan” and, together with the Tranche A Revolving Credit Loans, Tranche B Revolving Credit Loans, Tranche C
Revolving Credit Loans, Tranche D Revolving Credit Loans, Tranche E Revolving Credit Loans, Tranche F Revolving Credit Loans and Tranche G Revolving Credit Loans, the “Revolving Credit Loans”) from time to time, on any Business Day
until the Maturity Date for the Revolving Credit Facility, in an aggregate Dollar Amount not to exceed at any time outstanding the amount of such Lender’s Tranche H Revolving Credit Commitment. Within the limits of each Lender’s Revolving
Credit Commitments, and subject to the other terms and conditions hereof, each Borrower may borrow under this Section 2.01(c), prepay under Section 2.05, and reborrow under this Section 2.01(c). Revolving Credit Loans denominated in
Dollars may be Base Rate Loans or Eurocurrency Rate Loans, as further provided herein, and Revolving Credit Loans denominated in Alternative Currencies must be Eurocurrency Rate Loans, as further provided herein. 

 

 -64- 

 Section 2.02 Borrowings, Conversions and Continuations of Loans. 

(a) Each Term Borrowing, each Revolving Credit Borrowing, each conversion of Term Loans or Revolving Credit Loans from one
Type to the other, and each continuation of Eurocurrency Rate Loans shall be made upon the applicable Borrower’s irrevocable notice to the Administrative Agent, which may be given by telephone. Each such notice must be received by the
Administrative Agent not later than 12:30 p.m. (New York, New York time or London, England time in the case of any Borrowing denominated in an Alternative Currency) (i) three (3) Business Days prior to the requested date of any Borrowing
or continuation of Eurocurrency Rate Loans or any conversion of Base Rate Loans to Eurocurrency Rate Loans (or five (5) Business Days in the case of Loans denominated in Australian Dollars, Japanese Yen or Hong Kong Dollars), and (ii) one
(1) Business Day before the requested date of any Borrowing of Base Rate Loans. Each telephonic notice by the applicable Borrower pursuant to this Section 2.02(a) must be confirmed promptly by delivery to the Administrative Agent of a
written Committed Loan Notice, appropriately completed and signed by a Responsible Officer of such Borrower. Except as provided in the last sentence of this paragraph or Section 2.14(a), each Borrowing of, conversion to or continuation of
Eurocurrency Rate Loans shall be in a minimum principal amount of $5,000,000 or €5,000,000, as applicable, or a whole multiple of $1,000,000 or €1,000,000, as applicable, in excess thereof (or comparable amounts determined by the
Administrative Agent in the case of Alternative Currency Loans denominated in a currency other than Euros). Except as provided in Section 2.03(c), 2.04(c), 2.14(a) or the last sentence of this paragraph, each Borrowing of or conversion to Base
Rate Loans shall be in a minimum principal amount of $1,000,000 or a whole multiple of $500,000 in excess thereof. Each Committed Loan Notice (whether telephonic or written) shall specify (i) whether the applicable Borrower is requesting a Term
Borrowing, a Revolving Credit Borrowing, a conversion of Term Loans or Revolving Credit Loans from one Type to the other, or a continuation of Eurocurrency Rate Loans, (ii) the requested date of the Borrowing, conversion or continuation, as the
case may be (which shall be a Business Day), (iii) the principal amount of Loans to be borrowed, converted or continued, (iv) the currency in which the Loans to be borrowed are to be denominated, (v) the Type of Loans to be borrowed
or to which existing Term Loans or Revolving Credit Loans are to be converted, and (vi) if applicable, the duration of the Interest Period with respect thereto. If with respect to Loans denominated in Dollars the applicable Borrower fails to
specify a Type of Loan in a Committed Loan Notice or fails to give a timely notice requesting a conversion or continuation, then the applicable Term Loans or Revolving Credit Loans shall be made as, or converted to, Base Rate Loans. Any such
automatic conversion to Base Rate Loans shall be effective as of the last day of the Interest Period then in effect with respect to the applicable Eurocurrency Rate Loans. If the applicable Borrower requests a Borrowing of, conversion to, or
continuation of Eurocurrency Rate Loans in any such Committed Loan Notice, but fails to specify an Interest Period (or fails to give a timely notice requesting a continuation of Eurocurrency Rate Loans denominated in an Alternative Currency), it
will be deemed to have specified an Interest Period of one (1) month. If no currency is specified, the requested Borrowing shall be in (i) Dollars, if to a U.S. Borrower or (ii) Euros, if to the Dutch Borrower. Notwithstanding the
foregoing, all Borrowings of Revolving Credit Loans of any Borrower 
  

 -65- 

 
denominated in Dollars or Euros shall be allocated (x)(i) in the case of Dollars, pro rata relative to Commitments across all Revolving Credit Facilities and (ii) in the case of Euros, pro
rata relative to Commitments across all Revolving Credit Facilities other than the Tranche B Revolving Credit Facility and (y) in the aggregate after giving effect to clause (x), in the principal amounts specified above; provided that
(i) for purposes of effecting such requirements the allocation of a Borrowing under any Facility may be rounded up or down by an amount not to exceed $100 at the discretion of the Administrative Agent, (ii) that if the available
Commitments under any Facility are not sufficient to allow the foregoing pro rata requirements to occur, the amount by which any Borrowing otherwise called for by this sentence exceeds such available Commitments shall be reallocated on a similar pro
rata basis to Borrowings under the other applicable Facilities with such process being repeated to the extent necessary and possible, (iii) that if available Commitments only remain under one applicable Facility (including after reallocations
pursuant to clause (ii)) then any Borrowing (or the remainder thereof) shall be allocated under such Facility in whole subject to compliance with clause (y) of this sentence and (iv) all allocations pursuant to this sentence shall be made
by the Administrative Agent and any determinations made by the Administrative Agent pursuant to this sentence shall be final in the absence of manifest error. 

(b) Following receipt of a Committed Loan Notice, the Administrative Agent shall promptly notify each Lender of the amount
of its Pro Rata Share of the applicable Class of Loans, and if no timely notice of a conversion or continuation is provided by the applicable Borrower, the Administrative Agent shall notify each Lender of the details of any automatic conversion to
Base Rate Loans or continuation described in Section 2.02(a). In the case of each Borrowing, each Appropriate Lender shall make the amount of its Loan available to the Administrative Agent in Same Day Funds at the Administrative Agent’s
Office for the applicable currency not later than 1:00 p.m., in the case of any Loan denominated in Dollars, and not later than 1:00 p.m. (London time) in the case of any Loan in an Alternative Currency, in each case on the Business Day specified in
the applicable Committed Loan Notice. The Administrative Agent shall make all funds so received available to the applicable Borrower in like funds as received by the Administrative Agent either by (i) crediting the account of such Borrower on
the books of Citibank, N.A. with the amount of such funds or (ii) wire transfer of such funds, in each case in accordance with instructions provided to (and reasonably acceptable to) the Administrative Agent by such Borrower; provided
that if, on the date the Committed Loan Notice with respect to such Borrowing is given by such Borrower, there are Swing Line Loans or L/C Borrowings outstanding, then the proceeds of such Borrowing shall be applied, first, to the payment in full of
any such L/C Borrowing, second, to the payment in full of any such Swing Line Loans, and third, to such Borrower as provided above. 

(c) Except as otherwise provided herein, a Eurocurrency Rate Loan may be continued or converted only on the last day of an
Interest Period for such Eurocurrency Rate Loan unless the applicable Borrower pays the amount due, if any, under Section 3.05 in connection therewith. During the existence of an Event of Default, the Administrative Agent or the Required
Lenders may require that no Loans denominated in Dollars may be converted to or continued as Eurocurrency Rate Loans. 
  

 -66- 

 (d) The Administrative Agent shall promptly notify the applicable Borrower
and the Lenders of the interest rate applicable to any Interest Period for Eurocurrency Rate Loans upon determination of such interest rate. The determination of the Eurocurrency Rate by the Administrative Agent shall be conclusive in the absence of
manifest error. At any time that Base Rate Loans are outstanding, the Administrative Agent shall notify the applicable Borrower and the Lenders of any change in the Citibank, N.A. prime rate used in determining the Base Rate promptly following the
public announcement of such change. 
 (e) After giving effect to all Term Borrowings, all Revolving Credit
Borrowings, all conversions of Term Loans or Revolving Credit Loans from one Type to the other, and all continuations of Term Loans or Revolving Credit Loans as the same Type, there shall not be more than twenty (20) Interest Periods in effect
(it being understood that a Revolving Credit Borrowing, conversion or continuation in Dollars or Euros that is divided among Classes in accordance with Section 2.02(a) shall be deemed to relate to only one Interest Period solely for purposes of
this sentence). 
 (f) The failure of any Lender to make the Loan to be made by it as part of any Borrowing shall
not relieve any other Lender of its obligation, if any, hereunder to make its Loan on the date of such Borrowing, but no Lender shall be responsible for the failure of any other Lender to make the Loan to be made by such other Lender on the date of
any Borrowing. 
 Section 2.03 Letters of Credit. 

(a) The Letter of Credit Commitment. (i) Subject to the terms and conditions set forth herein, (A) each
L/C Issuer agrees, in reliance upon the agreements of the other Tranche A Revolving Credit Lenders set forth in this Section 2.03, (1) from time to time on any Business Day during the period from the Closing Date until the Letter of
Credit Expiration Date, to issue Letters of Credit denominated in Dollars or Euros for the account of a U.S. Borrower or the Dutch Borrower (provided, that any Letter of Credit may be for the benefit of any Subsidiary of the applicable
Borrower) and to amend or renew Letters of Credit previously issued by it, in accordance with Section 2.03(b), and (2) to honor drafts under the Letters of Credit and (B) the Tranche A Revolving Credit Lenders severally agree to
participate in Letters of Credit issued pursuant to this Section 2.03; provided that no L/C Issuer shall be obligated to make any L/C Credit Extension with respect to any Letter of Credit, and no Lender shall be obligated to participate
in any Letter of Credit if as of the date of such L/C Credit Extension, (x) the Revolving Credit Exposure of any Tranche A Revolving Credit Lender would exceed such Lender’s Tranche A Revolving Credit Commitment or (y) the Outstanding
Amount of the L/C Obligations would exceed the Letter of Credit Sublimit. Within the foregoing limits, and subject to the terms and conditions hereof, each Borrower’s ability to obtain Letters of Credit shall be fully revolving, and accordingly
each Borrower may, during the foregoing period, obtain Letters of Credit to replace Letters of Credit that have expired or that have been drawn upon and reimbursed. All Existing Letters of Credit shall be deemed to be issued hereunder and shall
constitute Letters of Credit subject to the terms hereof. 
  

 -67- 

 (ii) An L/C Issuer shall be under no obligation to issue any Letter of
Credit if: 
 (A) any order, judgment or decree of any Governmental Authority or arbitrator shall by its terms
purport to enjoin or restrain such L/C Issuer from issuing such Letter of Credit, or any Law applicable to such L/C Issuer or any directive (whether or not having the force of law) from any Governmental Authority with jurisdiction over such L/C
Issuer shall prohibit, or direct that such L/C Issuer refrain from, the issuance of letters of credit generally or such Letter of Credit in particular or shall impose upon such L/C Issuer with respect to such Letter of Credit any restriction,
reserve or capital requirement (for which such L/C Issuer is not otherwise compensated hereunder) not in effect on the Closing Date, or shall impose upon such L/C Issuer any unreimbursed loss, cost or expense which was not applicable on the Closing
Date (for which such L/C Issuer is not otherwise compensated hereunder); 
 (B) subject to
Section 2.03(b)(iii), the expiry date of such requested Letter of Credit would occur more than twelve months after the date of issuance or last renewal, unless the Lenders holding a majority of the Tranche A Revolving Credit Commitments
have approved such expiry date; 
 (C) the expiry date of such requested Letter of Credit would occur after the
Letter of Credit Expiration Date, unless all the Tranche A Revolving Credit Lenders have approved such expiry date; 

(D) the issuance of such Letter of Credit would violate any Laws binding upon such L/C Issuer; or 

(E) such Letter of Credit is in an initial amount less than $1,000,000 (or €1,000,000 if denominated in Euros).

 (iii) An L/C Issuer shall be under no obligation to amend any Letter of Credit if (A) such L/C Issuer
would have no obligation at such time to issue such Letter of Credit in its amended form under the terms hereof, or (B) the beneficiary of such Letter of Credit does not accept the proposed amendment to such Letter of Credit. 

(b) Procedures for Issuance and Amendment of Letters of Credit; Auto-Extension Letters of Credit. (i) Each
Letter of Credit shall be issued or amended, as the case may be, upon the request of the applicable Borrower delivered to an L/C Issuer (with a copy to the Administrative Agent) in the form of a Letter of Credit Application, appropriately completed
and signed by a Responsible Officer of such Borrower. Such Letter of Credit Application must be received by the relevant L/C Issuer and the Administrative Agent not later than 12:30 p.m. at least two (2) Business Days prior to the proposed
issuance date or date of amendment, as the case may be; or, in each case, such later date and time as the relevant L/C Issuer may agree in a particular instance in its sole discretion. In the case of a request for an initial issuance of a Letter of
Credit, such Letter of Credit Application shall specify in form and detail reasonably satisfactory to the relevant L/C Issuer: (a) the proposed issuance date of the requested Letter of Credit (which shall be a Business Day); (b) the amount
thereof; (c) the expiry date thereof; (d) the name and address of the beneficiary thereof; (e) the documents to be presented by such 

 

 -68- 

 
beneficiary in case of any drawing thereunder; (f) the full text of any certificate to be presented by such beneficiary in case of any drawing thereunder; (g) the currency in which the
requested Letter of Credit will be denominated; and (h) such other matters as the relevant L/C Issuer may reasonably request. In the case of a request for an amendment of any outstanding Letter of Credit, such Letter of Credit Application shall
specify in form and detail reasonably satisfactory to the relevant L/C Issuer (1) the Letter of Credit to be amended; (2) the proposed date of amendment thereof (which shall be a Business Day); (3) the nature of the proposed
amendment; and (4) such other matters as the relevant L/C Issuer may reasonably request. 
 (ii) Promptly
after receipt of any Letter of Credit Application, the relevant L/C Issuer will confirm with the Administrative Agent (by telephone or in writing) that the Administrative Agent has received a copy of such Letter of Credit Application from the
applicable Borrower and, if not, such L/C Issuer will provide the Administrative Agent with a copy thereof. Upon receipt by the relevant L/C Issuer of confirmation from the Administrative Agent that the requested issuance or amendment is permitted
in accordance with the terms hereof, then, subject to the terms and conditions hereof, such L/C Issuer shall, on the requested date, issue a Letter of Credit for the account of the applicable Borrower or enter into the applicable amendment, as the
case may be. Immediately upon the issuance of each Letter of Credit, each Tranche A Revolving Credit Lender shall be deemed to, and hereby irrevocably and unconditionally agrees to, purchase from the relevant L/C Issuer a risk participation in
such Letter of Credit in an amount equal to the product of such Lender’s Pro Rata Share times the amount of such Letter of Credit. 

(iii) If the applicable Borrower so requests in any applicable Letter of Credit Application, the relevant L/C Issuer shall
agree to issue a Letter of Credit that has automatic extension provisions (each, an “Auto-Extension Letter of Credit”); provided that any such Auto-Extension Letter of Credit must permit the relevant L/C Issuer to prevent any
such extension at least once in each twelve month period (commencing with the date of issuance of such Letter of Credit) by giving prior notice to the beneficiary thereof not later than a day (the “Non-extension Notice Date”) in
each such twelve month period to be agreed upon at the time such Letter of Credit is issued. Unless otherwise directed by the relevant L/C Issuer, the applicable Borrower shall not be required to make a specific request to the relevant L/C Issuer
for any such extension. Once an Auto-Extension Letter of Credit has been issued, the Lenders shall be deemed to have authorized (but may not require) the relevant L/C Issuer to permit the extension of such Letter of Credit at any time to an expiry
date not later than the Letter of Credit Expiration Date; provided that the relevant L/C Issuer shall not permit any such extension if (A) the relevant L/C Issuer has determined that it would have no obligation at such time to issue such
Letter of Credit in its extended form under the terms hereof (by reason of the provisions of Section 2.03(a)(ii) or otherwise), or (B) it has received notice (which may be by telephone or in writing) on or before the day that is five
(5) Business Days before the Non-extension Notice Date from the Administrative Agent, any Tranche A Revolving Credit Lender or the applicable Borrower that one or more of the applicable conditions specified in Section 4.02 is not then
satisfied. 
  

 -69- 

 (iv) Promptly after its delivery of any Letter of Credit or any amendment to
a Letter of Credit to an advising bank with respect thereto or to the beneficiary thereof, the relevant L/C Issuer will also deliver to the applicable Borrower and the Administrative Agent a true and complete copy of such Letter of Credit or
amendment. 
 (c) Drawings and Reimbursements; Funding of Participations. (i) Upon receipt from the
beneficiary of any Letter of Credit of any notice of a drawing under such Letter of Credit, the relevant L/C Issuer shall notify promptly the applicable Borrower and the Administrative Agent thereof. Not later than 11:00 a.m. on the Business Day
immediately following any payment by an L/C Issuer under a Letter of Credit (each such date, an “Honor Date”), the applicable Borrower shall reimburse such L/C Issuer through the Administrative Agent in an amount equal to the amount
of such drawing. If the applicable Borrower fails to so reimburse such L/C Issuer by such time, the Administrative Agent shall promptly notify each Appropriate Lender of the Honor Date, the amount of the unreimbursed drawing (expressed in Dollars in
the Dollar Amount thereof in the case of an Alternative Currency) (the “Unreimbursed Amount”), and the amount of such Appropriate Lender’s Pro Rata Share thereof. In such event, the applicable Borrower shall be deemed to have
requested a Tranche A Revolving Credit Borrowing of Base Rate Loans to be disbursed on the Honor Date in an amount equal to the Unreimbursed Amount, without regard to the minimum and multiples specified in Section 2.02 for the principal amount
of Base Rate Loans but subject to the amount of the unutilized portion of the Tranche A Revolving Credit Commitments of the Appropriate Lenders and the conditions set forth in Section 4.02 (other than the delivery of a Committed Loan
Notice). Any notice given by an L/C Issuer or the Administrative Agent pursuant to this Section 2.03(c)(i) may be given by telephone if immediately confirmed in writing; provided that the lack of such an immediate confirmation shall not
affect the conclusiveness or binding effect of such notice. 
 (ii) Each Appropriate Lender (including any Lender
acting as an L/C Issuer) shall upon any notice pursuant to Section 2.03(c)(i) make funds available to the Administrative Agent for the account of the relevant L/C Issuer, in Dollars, at the Administrative Agent’s Office for payments in an
amount equal to its Pro Rata Share of the Unreimbursed Amount not later than 1:00 p.m. on the Business Day specified in such notice by the Administrative Agent, whereupon, subject to the provisions of Section 2.03(c)(iii), each Appropriate
Lender that so makes funds available shall be deemed to have made a Base Rate Loan to the applicable Borrower in such amount. The Administrative Agent shall remit the funds so received to the relevant L/C Issuer. 

(iii) With respect to any Unreimbursed Amount that is not fully refinanced by a Tranche A Revolving Credit Borrowing
of Base Rate Loans because the conditions set forth in Section 4.02 cannot be satisfied or for any other reason, the applicable Borrower shall be deemed to have incurred from the relevant L/C Issuer an L/C Borrowing in the amount of the
Unreimbursed Amount that is not so refinanced, which L/C Borrowing shall be due and payable on demand (together with interest) and shall bear interest at the Default Rate. In such event, each Appropriate Lender’s payment to the Administrative
Agent for the account of the relevant L/C Issuer pursuant to Section 2.03(c)(ii) shall be deemed payment in respect of its participation in such L/C Borrowing and shall constitute an L/C Advance from such Lender in satisfaction of its
participation obligation under this Section 2.03. 
  

 -70- 

 (iv) Until each Appropriate Lender funds its Tranche A Revolving Credit
Loan or L/C Advance pursuant to this Section 2.03(c) to reimburse the relevant L/C Issuer for any amount drawn under any Letter of Credit, interest in respect of such Lender’s Pro Rata Share of such amount shall be solely for the account
of the relevant L/C Issuer. 
 (v) Each Tranche A Revolving Credit Lender’s obligation to make
Tranche A Revolving Credit Loans or L/C Advances to reimburse an L/C Issuer for amounts drawn under Letters of Credit, as contemplated by this Section 2.03(c), shall be absolute and unconditional and shall not be affected by any
circumstance, including (A) any setoff, counterclaim, recoupment, defense or other right which such Lender may have against the relevant L/C Issuer, the applicable Borrower or any other Person for any reason whatsoever; (B) the occurrence
or continuance of a Default, or (C) any other occurrence, event or condition, whether or not similar to any of the foregoing; provided that each Tranche A Revolving Credit Lender’s obligation to make Tranche A Revolving
Credit Loans pursuant to this Section 2.03(c) is subject to the conditions set forth in Section 4.02 (other than delivery by the applicable Borrower of a Committed Loan Notice ). No such making of an L/C Advance shall relieve or otherwise
impair the obligation of the applicable Borrower to reimburse the relevant L/C Issuer for the amount of any payment made by such L/C Issuer under any Letter of Credit, together with interest as provided herein. 

(vi) If any Tranche A Revolving Credit Lender fails to make available to the Administrative Agent for the account of
the relevant L/C Issuer any amount required to be paid by such Lender pursuant to the foregoing provisions of this Section 2.03(c) by the time specified in Section 2.03(c)(ii), such L/C Issuer shall be entitled to recover from such Lender
(acting through the Administrative Agent), on demand, such amount with interest thereon for the period from the date such payment is required to the date on which such payment is immediately available to such L/C Issuer at a rate per annum equal to
the applicable Overnight Rate from time to time in effect. A certificate of the relevant L/C Issuer submitted to any Tranche A Revolving Credit Lender (through the Administrative Agent) with respect to any amounts owing under this
Section 2.03(c)(vi) shall be conclusive absent manifest error. 
 (d) Repayment of Participations.
(i) If, at any time after an L/C Issuer has made a payment under any Letter of Credit and has received from any Tranche A Revolving Credit Lender such Lender’s L/C Advance in respect of such payment in accordance with
Section 2.03(c), the Administrative Agent receives for the account of such L/C Issuer any payment in respect of the related Unreimbursed Amount or interest thereon (whether directly from the applicable Borrower or otherwise, including proceeds
of Cash Collateral applied thereto by the Administrative Agent), the Administrative Agent will distribute to such Lender its Pro Rata Share thereof (appropriately adjusted, in the case of interest payments, to reflect the period of time during which
such Lender’s L/C Advance was outstanding) in the same funds as those received by the Administrative Agent. 
  

 -71- 

 (ii) If any payment received by the Administrative Agent for the account of
an L/C Issuer pursuant to Section 2.03(c)(i) is required to be returned under any of the circumstances described in Section 10.06 (including pursuant to any settlement entered into by such L/C Issuer in its discretion), each Appropriate
Lender shall pay to the Administrative Agent for the account of such L/C Issuer its Pro Rata Share thereof on demand of the Administrative Agent, plus interest thereon from the date of such demand to the date such amount is returned by such Lender,
at a rate per annum equal to the applicable Overnight Rate from time to time in effect. 
 (e) Obligations
Absolute. The obligation of the applicable Borrower to reimburse the relevant L/C Issuer for each drawing under each Letter of Credit issued by it and to repay each L/C Borrowing shall be absolute, unconditional and irrevocable, and shall be
paid strictly in accordance with the terms of this Agreement under all circumstances, including the following: 

(i) any lack of validity or enforceability of such Letter of Credit, this Agreement, or any other agreement or instrument
relating thereto; 
 (ii) the existence of any claim, counterclaim, setoff, defense or other right that any Loan
Party may have at any time against any beneficiary or any transferee of such Letter of Credit (or any Person for whom any such beneficiary or any such transferee may be acting), the relevant L/C Issuer or any other Person, whether in connection with
this Agreement, the transactions contemplated hereby or by such Letter of Credit or any agreement or instrument relating thereto, or any unrelated transaction; 

(iii) any draft, demand, certificate or other document presented under such Letter of Credit proving to be forged,
fraudulent, invalid or insufficient in any respect or any statement therein being untrue or inaccurate in any respect; or any loss or delay in the transmission or otherwise of any document required in order to make a drawing under such Letter of
Credit; 
 (iv) any payment by the relevant L/C Issuer under such Letter of Credit against presentation of a
draft or certificate that does not strictly comply with the terms of such Letter of Credit; or any payment made by the relevant L/C Issuer under such Letter of Credit to any Person purporting to be a trustee in bankruptcy, debtor-in-possession,
assignee for the benefit of creditors, liquidator, receiver or other representative of or successor to any beneficiary or any transferee of such Letter of Credit, including any arising in connection with any proceeding under any Debtor Relief Law;

 (v) any exchange, release or nonperfection of any Collateral, or any release or amendment or waiver of or
consent to departure from the Guaranty or any other guarantee, for all or any of the Obligations of any Loan Party in respect of such Letter of Credit; or 
  

 -72- 

 (vi) any other circumstance or happening whatsoever, whether or not similar
to any of the foregoing, including any other circumstance that might otherwise constitute a defense available to, or a discharge of, any Loan Party; 

provided that the foregoing shall not excuse any L/C Issuer from liability to the applicable Borrower to the extent of any direct damages (as opposed to
consequential damages, claims in respect of which are waived by the applicable Borrower to the extent permitted by applicable Law) suffered by the applicable Borrower that are caused by such L/C Issuer’s gross negligence or willful misconduct
when determining whether drafts and other documents presented under a Letter of Credit comply with the terms thereof. 

(f) Role of L/C Issuers. Each Lender and each of the U.S. Borrowers and the Dutch Borrower agree that, in paying
any drawing under a Letter of Credit, the relevant L/C Issuer shall not have any responsibility to obtain any document (other than any sight draft, certificates and documents expressly required by the Letter of Credit) or to ascertain or inquire as
to the validity or accuracy of any such document or the authority of the Person executing or delivering any such document. None of the L/C Issuers, any Agent-Related Person nor any of the respective correspondents, participants or assignees of any
L/C Issuer shall be liable to any Lender for (i) any action taken or omitted in connection herewith at the request or with the approval of the Lenders or the Lenders holding a majority of the Tranche A Revolving Credit Commitments, as
applicable; (ii) any action taken or omitted in the absence of gross negligence or willful misconduct; or (iii) the due execution, effectiveness, validity or enforceability of any document or instrument related to any Letter of Credit or
Letter of Credit Application. Each of the U.S. Borrowers and the Dutch Borrower hereby assumes all risks of the acts or omissions of any beneficiary or transferee with respect to its use of any Letter of Credit; provided that this assumption is not
intended to, and shall not, preclude such Borrower’s pursuing such rights and remedies as it may have against the beneficiary or transferee at law or under any other agreement. None of the L/C Issuers, any Agent-Related Person, nor any of the
respective correspondents, participants or assignees of any L/C Issuer, shall be liable or responsible for any of the matters described in clauses (i) through (vi) of Section 2.03(e); provided that anything in such clauses to
the contrary notwithstanding, each of the U.S. Borrowers and the Dutch Borrower may have a claim against an L/C Issuer, and such L/C Issuer may be liable to such Borrower, to the extent, but only to the extent, of any direct, as opposed to
consequential or exemplary, damages suffered by such Borrower which such Borrower proves were caused by such L/C Issuer’s willful misconduct or gross negligence or such L/C Issuer’s willful or grossly negligent failure to pay under any
Letter of Credit after the presentation to it by the beneficiary of a sight draft and certificate(s) strictly complying with the terms and conditions of a Letter of Credit. In furtherance and not in limitation of the foregoing, each L/C Issuer may
accept documents that appear on their face to be in order, without responsibility for further investigation, regardless of any notice or information to the contrary, and no L/C Issuer shall be responsible for the validity or sufficiency of any
instrument transferring or assigning or purporting to transfer or assign a Letter of Credit or the rights or benefits thereunder or proceeds thereof, in whole or in part, which may prove to be invalid or ineffective for any reason. 

 

 -73- 

 (g) Cash Collateral. (i) If an L/C Issuer has honored any full
or partial drawing request under any Letter of Credit and such drawing has resulted in an L/C Borrowing and the conditions set forth in Section 4.02 to a Tranche A Revolving Credit Borrowing cannot then be met, (ii) if, as of the
Letter of Credit Expiration Date, any Letter of Credit may for any reason remain outstanding and partially or wholly undrawn, (iii) if any Event of Default occurs and is continuing and the Administrative Agent or the Lenders holding a majority
of the Tranche A Revolving Credit Commitments, as applicable, require the applicable Borrower to Cash Collateralize the L/C Obligations pursuant to Section 8.02(a) or (iv) an Event of Default set forth under Section 8.01(f) occurs and
is continuing, then such Borrower shall Cash Collateralize the then Outstanding Amount of all L/C Obligations (in an amount equal to such Outstanding Amount determined as of the date of such L/C Borrowing or the Letter of Credit Expiration Date, as
the case may be), and shall do so not later than 2:00 P.M., New York City time, on (x) in the case of the immediately preceding clauses (i) through (iii), (1) the Business Day that such Borrower receives notice thereof, if such notice
is received on such day prior to 12:00 Noon, New York City time, or (2) if clause (1) above does not apply, the Business Day immediately following the day that such Borrower receives such notice and (y) in the case of the immediately
preceding clause (iv), the Business Day on which an Event of Default set forth under Section 8.01(f) occurs or, if such day is not a Business Day, the Business Day immediately succeeding such day. For purposes hereof, “Cash
Collateralize” means to pledge and deposit with or deliver to the Administrative Agent, for the benefit of the relevant L/C Issuer and the Lenders, as collateral for the L/C Obligations, cash or deposit account balances (“Cash
Collateral”) pursuant to documentation in form and substance reasonably satisfactory to the Administrative Agent and the relevant L/C Issuer (which documents are hereby consented to by the Lenders). Derivatives of such term have
corresponding meanings. Each of the U.S. Borrowers and the Dutch Borrower hereby grants to the Administrative Agent, for the benefit of the L/C Issuers and the Lenders, a security interest in all such cash, deposit accounts and all balances therein
and all proceeds of the foregoing. Cash Collateral shall be maintained in blocked accounts at the Administrative Agent and may be invested in readily available Cash Equivalents. If at any time the Administrative Agent determines that any funds held
as Cash Collateral are subject to any right or claim of any Person other than the Administrative Agent (on behalf of the Secured Parties) or that the total amount of such funds is less than the aggregate Outstanding Amount of all L/C Obligations,
the applicable Borrower will, forthwith upon demand by the Administrative Agent, pay to the Administrative Agent, as additional funds to be deposited and held in the deposit accounts at the Administrative Agent as aforesaid, an amount equal to the
excess of (a) such aggregate Outstanding Amount over (b) the total amount of funds, if any, then held as Cash Collateral that the Administrative Agent reasonably determines to be free and clear of any such right and claim. Upon the drawing
of any Letter of Credit for which funds are on deposit as Cash Collateral, such funds shall be applied, to the extent permitted under applicable Law, to reimburse the relevant L/C Issuer. To the extent the amount of any Cash Collateral exceeds the
then Outstanding Amount of such L/C Obligations and so long as no Event of Default has occurred and is continuing, the excess shall be refunded to the applicable Borrower. 

(h) Letter of Credit Fees. Each of the U.S. Borrowers and the Dutch Borrower shall pay to the Administrative Agent
for the account of each Revolving Credit Lender in accordance with its Pro Rata Share a Letter of Credit fee for each Letter of Credit issued pursuant to this Agreement to such Borrower equal to the Applicable Rate times the daily maximum amount
then available to be drawn under such Letter of Credit (whether or not such 
  

 -74- 

 
maximum amount is then in effect under such Letter of Credit if such maximum amount increases periodically pursuant to the terms of such Letter of Credit). Such letter of credit fees shall be
computed on a quarterly basis in arrears. Such letter of credit fees shall be due and payable in U.S. Dollars on the first Business Day after the end of each March, June, September and December, commencing with the first such date to occur after the
issuance of such Letter of Credit, on the Letter of Credit Expiration Date and thereafter on demand. If there is any change in the Applicable Rate during any quarter, the daily maximum amount of each Letter of Credit shall be computed and multiplied
by the Applicable Rate separately for each period during such quarter that such Applicable Rate was in effect. 

(i) Fronting Fee and Documentary and Processing Charges Payable to L/C Issuers. Each of the U.S. Borrowers and the
Dutch Borrower shall pay directly to each L/C Issuer for its own account a fronting fee with respect to each Letter of Credit issued by it to such Borrower equal to 0.125% per annum of the daily maximum amount then available to be drawn under
such Letter of Credit (whether or not such maximum amount is then in effect under such Letter of Credit if such maximum amount increases periodically pursuant to the terms of such Letter of Credit). Such fronting fees shall be computed on a
quarterly basis in arrears. Such fronting fees shall be due and payable on the first Business Day after the end of each March, June, September and December, commencing with the first such date to occur after the issuance of such Letter of Credit, on
the Letter of Credit Expiration Date and thereafter on demand. In addition, each of the U.S. Borrowers and the Dutch Borrower shall pay directly to each L/C Issuer for its own account with respect to each Letter of Credit issued to such Borrower the
customary issuance, presentation, amendment and other processing fees, and other standard costs and charges, of such L/C Issuer relating to letters of credit as from time to time in effect. Such customary fees and standard costs and charges are due
and payable within ten (10) Business Days of demand and are nonrefundable. 
 (j) Conflict with Letter of
Credit Application. Notwithstanding anything else to the contrary in this Agreement, in the event of any conflict between the terms hereof and the terms of any Letter of Credit Application, the terms hereof shall control. 

(k) Addition of an L/C Issuer. A Tranche A Revolving Credit Lender may become an additional L/C Issuer
hereunder pursuant to a written agreement among the Borrowers, the Administrative Agent and such Tranche A Revolving Credit Lender. The Administrative Agent shall notify the Tranche A Revolving Credit Lenders of any such additional L/C
Issuer. 
 Section 2.04 Swing Line Loans. 

(a) The Swing Line. Subject to the terms and conditions set forth herein, Citibank, N.A. in its capacity as Swing
Line Lender agrees to make loans in Dollars to either U.S. Borrower or the Dutch Borrower and ABN AMRO Bank N.V. in its capacity as Swing Line Lender agrees to make loans in Euro to either U.S. Borrower or the Dutch Borrower so long as such Borrower
has an account at such Swing Line Lender (each such loan, a “Swing Line Loan”) from time to time on any Business Day (other than the Closing Date) until the Maturity Date for the Revolving Credit Facility in an aggregate amount not
to exceed at any time the 
  

 -75- 

 
amount of the Swing Line Sublimit, notwithstanding the fact that such Swing Line Loans, when aggregated with the Pro Rata Share of the Outstanding Amount of Tranche A Revolving Credit Loans and
L/C Obligations of the Lender acting as Swing Line Lender, may exceed the amount of such Swing Line Lender’s Tranche A Revolving Credit Commitment; provided that, after giving effect to any Swing Line Loan, (i) the Revolving Credit
Exposure shall not exceed the aggregate Tranche A Revolving Credit Commitment and (ii) the aggregate Outstanding Amount of the Tranche A Revolving Credit Loans of any Lender (other than the relevant Swing Line Lender), plus such Lender’s
Pro Rata Share of the Outstanding Amount of all L/C Obligations, plus such Lender’s Pro Rata Share of the Outstanding Amount of all Swing Line Loans shall not exceed such Lender’s Tranche A Revolving Credit Commitment then in effect;
provided further that no Borrower shall use the proceeds of any Swing Line Loan to refinance any outstanding Swing Line Loan. Within the foregoing limits, and subject to the other terms and conditions hereof, either U.S. Borrower and the
Dutch Borrower may borrow under this Section 2.04, prepay under Section 2.05, and reborrow under this Section 2.04. Each Swing Line Loan denominated in Dollars shall be a Base Rate Loan and each Swing Line Loan denominated in Euro
shall be a Eurocurrency Rate Loan. Swing Line Loans shall only be denominated in Dollars or Euro. Immediately upon the making of a Swing Line Loan, each Tranche A Revolving Credit Lender shall be deemed to, and hereby irrevocably and unconditionally
agrees to, purchase from the relevant Swing Line Lender a risk participation in such Swing Line Loan in an amount equal to the product of such Lender’s Pro Rata Share times the amount of such Swing Line Loan. 

(b) Borrowing Procedures. Each Swing Line Borrowing shall be made upon the applicable Borrower’s irrevocable
notice to the relevant Swing Line Lender and the Administrative Agent, which may be given by telephone. Each such notice must be received by the relevant Swing Line Lender and the Administrative Agent not later than, in the case of Swing Line Loans
denominated in Dollars, 1:00 p.m. on the requested borrowing date, and in the case of Swing Line Loans denominated in Euro, 11:00 a.m. Central European Time (“CET”) on the requested borrowing date and shall specify (i) the
amount to be borrowed, which shall be a minimum of $100,000 (or €100,000), and (ii) the requested borrowing date, which shall be a Business Day. Each such telephonic notice must be confirmed promptly by delivery to the relevant Swing Line
Lender and the Administrative Agent of a written Swing Line Loan Notice, appropriately completed and signed by a Responsible Officer of the applicable Borrower. Promptly after receipt by the relevant Swing Line Lender of any Swing Line Loan Notice
(by telephone or in writing), such Swing Line Lender will confirm with the Administrative Agent (by telephone or in writing) that the Administrative Agent has also received such Swing Line Loan Notice and, if not, such Swing Line Lender will notify
the Administrative Agent (by telephone or in writing) of the contents thereof. Unless the relevant Swing Line Lender has received notice (by telephone or in writing) from the Administrative Agent (including at the request of any Tranche A
Revolving Credit Lender) prior to, in the case of Swing Line Loans denominated in Dollars, 2:00 p.m., and in the case of Swing Line Loans denominated in Euro, 3:30 p.m. CET, on the date of the proposed Swing Line Borrowing (A) directing such
Swing Line Lender not to make such Swing Line Loan as a result of the limitations set forth in the first proviso to the first sentence of Section 2.04(a), or (B) that one or more of the applicable conditions specified in Section 4.02
is not then satisfied, then, subject to the terms and conditions 
  

 -76- 

 
hereof, the relevant Swing Line Lender will, not later than, in the case of Swing Line Loans denominated in Dollars, 3:00 p.m., and in the case of Swing Line Loans denominated in Euro, 5:00 p.m.
CET, on the borrowing date specified in such Swing Line Loan Notice, make the amount of its Swing Line Loan available to the applicable Borrower. 

(c) Refinancing of Swing Line Loans. (i) Each Swing Line Lender at any time in its sole and absolute
discretion may request, on behalf any Borrower (each of which hereby irrevocably authorizes such Swing Line Lender to so request on its behalf), that each Tranche A Revolving Credit Lender make a Base Rate Loan or, in respect of Swing Line
Loans denominated in Euro, a Eurocurrency Rate Loan (with an Interest Period equal to one month), in an amount equal to such Lender’s Pro Rata Share of the amount of Swing Line Loans then outstanding. Such request shall be made in writing
(which written request shall be deemed to be a Committed Loan Notice for purposes hereof) and in accordance with the requirements of Section 2.02, without regard to the minimum and multiples specified therein for the principal amount of Base
Rate Loans or Eurocurrency Rate Loans, but subject to the unutilized portion of the aggregate Tranche A Revolving Credit Commitments and the conditions set forth in Section 4.02. The relevant Swing Line Lender shall furnish the applicable
Borrower with a copy of the applicable Committed Loan Notice promptly after delivering such notice to the Administrative Agent. Each Tranche A Revolving Credit Lender shall make an amount equal to its Pro Rata Share of the amount specified in
such Committed Loan Notice available to the Administrative Agent in Same Day Funds for the account of the relevant Swing Line Lender at the Administrative Agent’s Office not later than 1:00 p.m. on the day specified in such Committed Loan
Notice, whereupon, subject to Section 2.04(c)(ii), each Tranche A Revolving Credit Lender that so makes funds available shall be deemed to have made a Base Rate Loan in Dollars or a Eurocurrency Rate Loan in Euros, as applicable, to the
applicable Borrower. The Administrative Agent shall remit the funds so received to the relevant Swing Line Lender. 

(ii) If for any reason any Swing Line Loan cannot be refinanced by such a Tranche A Revolving Credit Borrowing in
accordance with Section 2.04(c)(i), the request for Base Rate Loans or Eurocurrency Rate Loans submitted by the relevant Swing Line Lender as set forth herein shall be deemed to be a request by such Swing Line Lender that each of the
Tranche A Revolving Credit Lenders fund its risk participation in the relevant Swing Line Loan and each Tranche A Revolving Credit Lender’s payment to the Administrative Agent for the account of such Swing Line Lender pursuant to
Section 2.04(c)(i) shall be deemed payment in respect of such participation. 
 (iii) If any Tranche A
Revolving Credit Lender fails to make available to the Administrative Agent for the account of a Swing Line Lender any amount required to be paid by such Lender pursuant to the foregoing provisions of this Section 2.04(c) by the time specified
in Section 2.04(c)(i), such Swing Line Lender shall be entitled to recover from such Lender (acting through the Administrative Agent), on demand, such amount with interest thereon for the period from the date such payment is required to the
date on which such payment is immediately available to the Swing Line Lender at a rate per annum equal to the applicable Overnight Rate from time to time in effect. A certificate of a Swing Line Lender submitted to any Lender (through the
Administrative Agent) with respect to any amounts owing under this clause (iii) shall be conclusive absent manifest error. 
  

 -77- 

 (iv) Each Tranche A Revolving Credit Lender’s obligation to make
Tranche A Revolving Credit Loans or to purchase and fund risk participations in Swing Line Loans pursuant to this Section 2.04(c) shall be absolute and unconditional and shall not be affected by any circumstance, including (A) any setoff,
counterclaim, recoupment, defense or other right which such Lender may have against a Swing Line Lender, a Borrower or any other Person for any reason whatsoever, (B) the occurrence or continuance of a Default, or (C) any other occurrence,
event or condition, whether or not similar to any of the foregoing; provided that each Tranche A Revolving Credit Lender’s obligation to make Tranche A Revolving Credit Loans pursuant to this Section 2.04(c) (but not to
purchase and fund risk participations in Swing Line Loans) is subject to the conditions set forth in Section 4.02. No such funding of risk participations shall relieve or otherwise impair the obligation of the applicable Borrower to repay Swing
Line Loans, together with interest as provided herein. 
 (d) Repayment of Participations. (i) At any
time after any Tranche A Revolving Credit Lender has purchased and funded a risk participation in a Swing Line Loan, if the relevant Swing Line Lender receives any payment on account of such Swing Line Loan, such Swing Line Lender will
distribute to such Lender its Pro Rata Share of such payment (appropriately adjusted, in the case of interest payments, to reflect the period of time during which such Lender’s risk participation was funded) in the same funds as those received
by such Swing Line Lender. 
 (ii) If any payment received by a Swing Line Lender in respect of principal or
interest on any Swing Line Loan is required to be returned by such Swing Line Lender under any of the circumstances described in Section 10.06 (including pursuant to any settlement entered into by such Swing Line Lender in its discretion), each
Tranche A Revolving Credit Lender shall pay to such Swing Line Lender its Pro Rata Share thereof on demand of the Administrative Agent, plus interest thereon from the date of such demand to the date such amount is returned, at a rate per annum
equal to the applicable Overnight Rate. The Administrative Agent will make such demand upon the request of a Swing Line Lender. 

(e) Interest for Account of Swing Line Lender. Each Swing Line Lender shall be responsible for invoicing the
Borrowers for interest on its Swing Line Loans. Until each Tranche A Revolving Credit Lender funds its Base Rate Loan, Eurocurrency Rate Loan or risk participation pursuant to this Section 2.04 to refinance such Lender’s Pro Rata
Share of any Swing Line Loan, interest in respect of such Pro Rata Share shall be solely for the account of the relevant Swing Line Lender. 

(f) Payments Directly to Swing Line Lender. The Borrowers shall make all payments of principal and interest in
respect of the Swing Line Loans directly to the relevant Swing Line Lender. 
  

 -78- 

 Section 2.05 Prepayments. 

(a) Optional. (i) Each Borrower may, upon notice to the Administrative Agent, at any time or from time to time
voluntarily prepay Term Loans and Revolving Credit Loans in whole or in part without premium or penalty; provided that (1) such notice must be received by the Administrative Agent not later than 12:30 p.m. (New York, New York time or London,
England time in the case of Loans denominated in an Alternative Currency) (A) three (3) Business Days prior to any date of prepayment of Eurocurrency Rate Loans (or five (5) Business Days in the case of Loans denominated in Australian
Dollars, Japanese Yen or Hong Kong Dollars) and (B) on the date of prepayment of Base Rate Loans; (2) any prepayment of Eurocurrency Rate Loans shall be in a minimum principal amount of $5,000,000 or €5,000,000, as applicable, or a
whole multiple of $500,000 or €500,000, as applicable, in excess thereof (or comparable amounts determined by the Administrative Agent in the case of Alternative Currency Loans denominated in a currency other than Euros); (3) any
prepayment of Base Rate Loans shall be in a minimum principal amount of $1,000,000 or a whole multiple of $250,000 in excess thereof or, in each case, if less, the entire principal amount thereof then outstanding; and (4) to the extent there
are Class A Term Loans outstanding, such Class A Term Loans must be prepaid pursuant to this Section 2.05(a) prior to the repayment of any Class B Term Loans pursuant to this Section 2.05(a). Each such notice shall specify the
date and amount of such prepayment and the Class(es) and Type(s) of Loans and the order of Borrowing(s) to be prepaid. The Administrative Agent will promptly notify each Appropriate Lender of its receipt of each such notice, and of the amount of
such Lender’s Pro Rata Share of such prepayment. If such notice is given by a Borrower, such Borrower shall make such prepayment and the payment amount specified in such notice shall be due and payable on the date specified therein. Any
prepayment of a Eurocurrency Rate Loan shall be accompanied by all accrued interest thereon, together with any additional amounts required pursuant to Section 3.05. Each prepayment of principal of, and interest on, Alternative Currency Loans
shall be made in the relevant Alternative Currency. Each prepayment of principal of, and interest on, Term Loans denominated in Dollars shall be made in Dollars. In the case of each prepayment of the Loans pursuant to this Section 2.05(a), the
applicable Borrower may in its sole discretion select the Borrowing or Borrowings (and the order of maturity of principal payments) to be repaid, and such payment shall be paid to the Appropriate Lenders in accordance with their respective Pro Rata
Shares. 
 (ii) The Borrowers may, upon notice to the relevant Swing Line Lender (with a copy to the
Administrative Agent), at any time or from time to time, voluntarily prepay Swing Line Loans in whole or in part without premium or penalty; provided that (1) such notice must be received by the relevant Swing Line Lender and the
Administrative Agent not later than, in the case of Swing Line Loans denominated in Dollars, 1:00 p.m., and in the case of Swing Line Loans denominated in Euro, 1:00 p.m. CET on the date of the prepayment, and (2) any such prepayment shall be
in a minimum principal amount of $100,000 (or €100,000) or a whole multiple of $100,000 (or €100,000) in excess thereof or, if less, the entire principal amount thereof then outstanding. Each such notice shall specify the date and amount
of such prepayment. If such notice is given by a Borrower, such Borrower shall make such prepayment and the payment amount specified in such notice shall be due and payable on the date specified therein. 

 

 -79- 

 (b) Mandatory. (i) Within five (5) Business Days after
financial statements have been delivered pursuant to Section 6.01(a) (commencing with the fiscal year ended December 31, 2008) and the related Compliance Certificate has been delivered pursuant to Section 6.02(a), Nielsen shall cause
to be prepaid an aggregate Dollar Amount of Term Loans in an amount equal to (A) the Applicable ECF Percentage of Excess Cash Flow, if any, for the fiscal year covered by such financial statements minus (B) the sum of (1) all
voluntary prepayments of Term Loans during such fiscal year and (2) all voluntary prepayments of Revolving Credit Loans during such fiscal year to the extent the Revolving Credit Commitments are permanently reduced by the amount of such
payments, in the case of each of the immediately preceding clauses (i) and (ii), to the extent such prepayments are not funded with the proceeds of Indebtedness. 

(ii) If (1) a Covenant Party or any Restricted Subsidiary of a Covenant Party Disposes of any property or assets
(other than any Disposition of any property or assets permitted by Section 7.05(a), (b), (c), (d), (e), (g), (h), (l), (m), (n), (o) or (p)), (2) the Company or VNU Intermediate Holding B.V. Disposes of any Collateral owned by them,
or (3) any Casualty Event occurs, which results in the realization or receipt by such Covenant Party or Restricted Subsidiary of Net Proceeds, Nielsen shall cause to be prepaid on or prior to the date which is ten (10) Business Days after
the date of the realization or receipt by such Covenant Party or Restricted Subsidiary of such Net Proceeds an aggregate Dollar Amount of Term Loans in an amount equal to 100% (or 50% at any time the Total Leverage Ratio is less than 5.50 to 1.00)
of all Net Proceeds received; 
 (iii) If a Covenant Party or any Subsidiary of a Covenant Party directly or
indirectly Disposes of any Equity Interests in, or any property or assets of, BME, Nielsen shall cause to be prepaid an aggregate Dollar Amount of Term Loans in an amount equal to 100% of the portion of Net Proceeds received that would result in the
Total Leverage Ratio remaining unchanged on a Pro Forma Basis after giving effect to such Disposition and prepayment and 50% of the remaining amount, if any, of Net Proceeds from such Disposition, in each case, on or prior to the date which is ten
(10) Business Days after the receipt by any Loan Party or Subsidiary of such Net Proceeds. For purposes of this clause (iii), the first proviso contained in clause (a) of the definition of Net Proceeds shall not apply. 

(iv) Subject to Section 2.05(b)(ix), if any Loan Party or any Restricted Subsidiary of a Loan Party incurs or issues
any Indebtedness after the Closing Date (other than, in the case of any Covenant Party or any Restricted Subsidiary, Indebtedness not prohibited under Section 7.03 and other than, in the case of the Company and VNU Intermediate Holding B.V.,
any Permitted Holdings Debt), Nielsen shall cause to be prepaid an aggregate Dollar Amount of Term Loans in an amount equal to 100% of all Net Proceeds received therefrom on or prior to the date which is five (5) Business Days after the receipt
by such Loan Party or Restricted Subsidiary of such Net Proceeds. 
  

 -80- 

 (v) If for any reason the aggregate Revolving Credit Exposures at any time
exceeds the aggregate Tranche A Revolving Credit Commitments then in effect (including pursuant to Section 2.15(b)), one or more of the U.S. Borrowers and the Dutch Borrower shall promptly prepay or cause to be promptly prepaid
Tranche A Revolving Credit Loans and Swing Line Loans and/or Cash Collateralize the L/C Obligations in an aggregate amount equal to such excess (or the amount required pursuant to Section 2.15(b)); provided that such Borrowers shall
not be required to Cash Collateralize the L/C Obligations pursuant to this Section 2.05(b)(v) unless after the prepayment in full of the Tranche A Revolving Credit Loans and Swing Line Loans such aggregate Outstanding Amount exceeds the
aggregate Tranche A Revolving Credit Commitments then in effect. 
 (vi) Subject to
Section 2.05(b)(ix), each prepayment of Term Loans pursuant to this Section 2.05(b) shall be applied in direct order of maturity to repayments thereof required pursuant to Section 2.07(a) or (b), as applicable; and each such
prepayment shall be paid to the Lenders in accordance with their respective Pro Rata Shares, subject to clause (viii) of this Section 2.05(b). 

(vii) Nielsen shall notify the Administrative Agent in writing of any mandatory prepayment of Term Loans required to be
made pursuant to clauses (i) through (iv) of this Section 2.05(b) at least three (3) Business Days prior to the date of such prepayment. Each such notice shall specify the date of such prepayment and provide a reasonably detailed
calculation of the amount of such prepayment. The Administrative Agent will promptly notify each Appropriate Lender of the contents of Nielsen’s prepayment notice and of such Appropriate Lender’s Pro Rata Share of the prepayment.

 (viii) Funding Losses, Etc. All prepayments under this Section 2.05 shall be made together with,
in the case of any such prepayment of a Eurocurrency Rate Loan on a date other than the last day of an Interest Period therefor, any amounts owing in respect of such Eurocurrency Rate Loan pursuant to Section 3.05. Notwithstanding any of the
other provisions of Section 2.05(b), so long as no Event of Default shall have occurred and be continuing, if any prepayment of Eurocurrency Rate Loans is required to be made under this Section 2.05(b), other than on the last day of the
Interest Period therefor, Nielsen may, in its sole discretion, deposit the amount of any such prepayment otherwise required to be made thereunder into a Cash Collateral Account until the last day of such Interest Period, at which time the
Administrative Agent shall be authorized (without any further action by or notice to or from Nielsen or any other Loan Party) to apply such amount to the prepayment of such Loans in accordance with this Section 2.05(b). Upon the occurrence and
during the continuance of any Event of Default, the Administrative Agent shall also be authorized (without any further action by or notice to or from Nielsen or any other Loan Party) to apply such amount to the prepayment of the outstanding Loans in
accordance with this Section 2.05(b). 
 (ix) In addition to and notwithstanding Sections 2.05(b)(iv) and
2.05(b)(vi), (x) 100% of Net Proceeds of the Permitted Debt Offerings, including the Initial Permitted Debt Offering, shall be applied to prepay within one Business Day of incurrence an equivalent aggregate Dollar Amount of Class A Term
Loans (for the avoidance of doubt) pro rata across each Class of such Term Loans (as in effect immediately after to giving effect to the Amendment Agreement), with the application thereof being applied to the

  

 -81- 

 
remaining installments thereof as the Borrowers may direct until $500,000,000 of Term Loans are repaid and (y) thereafter, 90% of all Net Proceeds of Indebtedness incurred pursuant to
Permitted Debt Offerings shall be applied to prepay within one Business Day of incurrence an equivalent aggregate Dollar Amount of Term Loans and applied, first, to the Class A Term Loans (for the avoidance of doubt) pro rata across each Class
of such Term Loans, with the application thereof being applied to the remaining installments thereof as the Borrowers may direct and, second, to the Class B Term Loans (for the avoidance of doubt) pro rata across each Class of such Term Loans, with
the application thereof being applied to the remaining installments thereof as the Borrowers may direct; provided that (i) the 10% remaining Net Proceeds incurred pursuant to Permitted Debt Offerings not used to repay Term Loans may be
retained and used for general corporate purposes of the Loan Parties, as permitted herein and (ii) once the retained Net Proceeds referenced in clause (i) equal $150,000,000, the 90% in clause (y) shall be deemed changed to 100%.

 Section 2.06 Termination or Reduction of Commitments. 

(a) Optional. Nielsen may, upon written notice to the Administrative Agent, terminate the unused Commitments of any
Class, or from time to time permanently reduce the unused Commitments of any Class; provided that (i) any such notice shall be received by the Administrative Agent three (3) Business Days prior to the date of termination or
reduction (or five (5) Business Days in the case of Facilities available in Australian Dollars, Japanese Yen or Hong Kong Dollars), (ii) any such partial reduction shall be in a minimum aggregate amount of $1,000,000 or €1,000,000, as
applicable, or any whole multiple of $250,000 or €250,000, as applicable, in excess thereof and (iii) if, after giving effect to any reduction of the Commitments, the Letter of Credit Sublimit or the Swing Line Sublimit exceeds the amount
of the Tranche A Revolving Credit Facility, such sublimit shall be automatically reduced by the amount of such excess. The amount of any such Commitment reduction shall not otherwise be applied to the Letter of Credit Sublimit or the Swing Line
Sublimit unless otherwise specified by Nielsen. 
 (b) [Reserved.] 

(c) Application of Commitment Reductions; Payment of Fees. The Administrative Agent will promptly notify the
Lenders of any termination or reduction of unused portions of the Letter of Credit Sublimit or the Swing Line Sublimit or the unused Commitments of any Class under this Section 2.06. Upon any reduction of unused Commitments of any Class, the
Commitment of each Lender of such Class shall be reduced by such Lender’s Pro Rata Share of the amount by which such Commitments are reduced (other than the termination of the Commitment of any Lender as provided in Section 3.07). All
commitment fees accrued until the effective date of any termination of the Aggregate Commitments shall be paid on the effective date of such termination. 
  

 -82- 

 Section 2.07 Repayment of Loans. 

(a) Dollar Term Loans. Nielsen shall repay to the Administrative Agent in Dollars for the ratable account of the
Class A Dollar Term Lenders and Class B Dollar Term Lenders (i) on the last Business Day of each March, June, September and December, an aggregate Dollar Amount equal to 0.25% of the aggregate Dollar Amount of all Class A Dollar Term
Loans or Class B Dollar Term Loans (or related predecessor Loans) ever outstanding hereunder (which payments shall be reduced as a result of the application of prepayments in accordance with the order of priority set forth in Section 2.05) and
(ii) on the Maturity Date for the Class A Dollar Term Loans and Class B Dollar Term Loans, respectively, the aggregate principal amount of all such Class A Dollar Term Loans and Class B Dollar Term Loans outstanding on such date.

 (b) Euro Term Loans. Nielsen shall repay to the Administrative Agent in Euros for the ratable account
of the Class A Euro Term Lenders and Class B Euro Term Lenders (i) on the last Business Day of each March, June, September and December, an aggregate amount equal to 0.25% of the aggregate amount of all Class A Euro Term Loans or
Class B Euro Term Loans (or related predecessor Loans) ever outstanding hereunder (which payments shall be reduced as a result of the application of prepayments in accordance with the order of priority set forth in Section 2.05) and
(ii) on the Maturity Date for the Class A Euro Term Loans and Class B Euro Term Loans, respectively, the aggregate principal amount of all Class A Euro Term Loans and Class B Euro Term Loans outstanding on such date. 

(c) Revolving Credit Loans. Each Borrower shall repay to the Administrative Agent for the ratable account of the
Appropriate Lenders on the Maturity Date for each Revolving Credit Facility the aggregate principal amount of all of such Borrower’s Revolving Credit Loans under such Facility outstanding on such date. 

(d) Swing Line Loans. Each Borrower shall repay the aggregate principal amount of its Swing Line Loans on the
earlier to occur of (i) the date five (5) Business Days after such Loan is made and (ii) the Maturity Date for the Tranche A Revolving Credit Facility. 

Section 2.08 Interest. 

(a) Subject to the provisions of Section 2.08(b), (i) each Eurocurrency Rate Loan (other than a Swing Line Loan)
shall bear interest on the outstanding principal amount or face amount thereof for each Interest Period at a rate per annum equal to the Eurocurrency Rate, for such Interest Period plus the Applicable Rate plus (in the case of a Eurocurrency Rate
Loan of any Lender which is lent from a Lending Office in the United Kingdom or a Participating Member State) the Mandatory Cost; (ii) each Base Rate Loan shall bear interest on the outstanding principal amount thereof from the applicable
borrowing date at a rate per annum equal to the Base Rate plus the Applicable Rate; (iii) each Swing Line Loan denominated in Dollars shall bear interest on the outstanding principal amount thereof from the applicable borrowing date at a rate
per annum equal to the Base Rate plus the Applicable Rate for Revolving Credit Loans; and (iv) each Swing Line Loan denominated in Euro shall bear interest on the outstanding principal amount thereof from the applicable borrowing date at a rate
per annum equal to the 1-Month Euribor Rate plus 2.75%. For the purposes of this clause, “1-Month Euribor Rate” means (a) the percentage rate per annum determined by the Banking Federation of the European Union for a period of 1 month
displayed on the appropriate Reuters screen (or if such page is replaced or service ceases to be available, another page or service displaying the 

 

 -83- 

 
appropriate rate specified by ABN AMRO Bank N.V. after consultation with the Dutch Borrower) or (b) if no such screen rate is available, the arithmetic mean of the rates (rounded upwards to
four decimal places) as supplied to ABN AMRO Bank N.V. by any three of the major Dutch banks to leading banks in the European interbank market for a period of 1 month. 

(b) During the continuance of a Default under Section 8.01(a), 8.01(f) or 8.01(g), the applicable Borrower shall pay
interest on amounts due hereunder at a fluctuating interest rate per annum at all times equal to the Default Rate to the fullest extent permitted by applicable Laws. Accrued and unpaid interest on such amounts (including interest on past due
interest) shall be due and payable upon demand. 
 (c) Interest on each Loan shall be due and payable in arrears
on each Interest Payment Date applicable thereto and at such other times as may be specified herein. Interest hereunder shall be due and payable in accordance with the terms hereof before and after judgment, and before and after the commencement of
any proceeding under any Debtor Relief Law. 
 Section 2.09 Fees. 

In addition to certain fees described in Sections 2.03(h) and (i): 

(a) Commitment Fee. The U.S. Borrowers and the Dutch Borrower jointly and severally agree to pay to the
Administrative Agent for the account of each Revolving Credit Lender under each Facility in accordance with its Pro Rata Share, a commitment fee equal to the Applicable Rate with respect to the Revolving Credit Loan commitment fees times the actual
daily amount by which the aggregate Revolving Credit Commitment under such Facility exceeds the sum of (A) the Outstanding Amount of Revolving Credit Loans under such Facility and (B) in the case of the Tranche A Revolving Credit Facility
only, the Outstanding Amount of L/C Obligations; provided that any commitment fee accrued with respect to any of the Commitments of a Defaulting Lender during the period prior to the time such Lender became a Defaulting Lender and unpaid at
such time shall not be payable by any Borrower so long as such Lender shall be a Defaulting Lender except to the extent that such commitment fee shall otherwise have been due and payable by a Borrower prior to such time; and provided further
that no commitment fee shall accrue on any of the Commitments of a Defaulting Lender so long as such Lender shall be a Defaulting Lender. The commitment fee on each Revolving Credit Facility shall accrue at all times from the Closing Date until the
Maturity Date for the applicable Revolving Credit Facility, including at any time during which one or more of the conditions in Article IV is not met, and shall be due and payable quarterly in arrears on the last Business Day of each March, June,
September and December, commencing with the first such date to occur after the Closing Date, and on the Maturity Date for each Revolving Credit Facility. The commitment fee shall be calculated quarterly in arrears, and if there is any change in the
Applicable Rate during any quarter, the actual daily amount shall be computed and multiplied by the Applicable Rate separately for each period during such quarter that such Applicable Rate was in effect. 

 

 -84- 

 (b) Other Fees. Nielsen shall pay to the Agents such fees as shall
have been separately agreed upon in writing in the amounts and at the times so specified. Such fees shall be fully earned when paid and shall not be refundable for any reason whatsoever (except as expressly agreed between Nielsen and the applicable
Agent). 
 Section 2.10 Computation of Interest and Fees. 

All computations of interest for Base Rate Loans when the Base Rate is determined by Citibank, N.A.’s “prime rate” shall
be made on the basis of a year of three hundred and sixty-five (365) days, or three hundred and sixty-six (366) days, as applicable, and actual days elapsed. All other computations of fees and interest shall be made on the basis of a three
hundred and sixty (360) day year and actual days elapsed. Interest shall accrue on each Loan for the day on which the Loan is made, and shall not accrue on a Loan, or any portion thereof, for the day on which the Loan or such portion is paid;
provided that any Loan that is repaid on the same day on which it is made shall, subject to Section 2.12(a), bear interest for one (1) day. Each determination by the Administrative Agent of an interest rate or fee hereunder shall be
conclusive and binding for all purposes, absent manifest error. 
 Section 2.11 Evidence of Indebtedness. 

(a) The Credit Extensions made by each Lender shall be evidenced by one or more accounts or records maintained by such
Lender and evidenced by one or more entries in the Register maintained by the Administrative Agent, acting solely for purposes of Treasury Regulation Section 5f.103-1(c), as agent for the Borrowers, in each case in the ordinary course of
business. The accounts or records maintained by the Administrative Agent and each Lender shall be prima facie evidence absent manifest error of the amount of the Credit Extensions made by the Lenders to the Borrowers and the interest and payments
thereon. Any failure to so record or any error in doing so shall not, however, limit or otherwise affect the obligation of the Borrowers hereunder to pay any amount owing with respect to the Obligations. In the event of any conflict between the
accounts and records maintained by any Lender and the accounts and records of the Administrative Agent in respect of such matters, the accounts and records of the Administrative Agent shall control in the absence of manifest error. Upon the request
of any Lender made through the Administrative Agent, the Borrowers shall execute and deliver to such Lender (through the Administrative Agent) a Note payable to such Lender, which shall evidence such Lender’s Loans in addition to such accounts
or records. Each Lender may attach schedules to its Note and endorse thereon the date, Type (if applicable), amount and maturity of its Loans and payments with respect thereto. 

(b) In addition to the accounts and records referred to in Section 2.11(a), each Lender and the Administrative Agent
shall maintain in accordance with its usual practice accounts or records and, in the case of the Administrative Agent, entries in the Register, evidencing the purchases and sales by such Lender of participations in Letters of Credit and Swing Line
Loans. In the event of any conflict between the accounts and records maintained by the Administrative Agent and the accounts and records of any Lender in respect of such matters, the accounts and records of the Administrative Agent shall control in
the absence of manifest error. 
  

 -85- 

 (c) Entries made in good faith by the Administrative Agent in the Register
pursuant to Sections 2.11(a) and (b), and by each Lender in its account or accounts pursuant to Sections 2.11(a) and (b), shall be prima facie evidence of the amount of principal and interest due and payable or to become due and payable from
the Borrowers to, in the case of the Register, each Lender and, in the case of such account or accounts, such Lender, under this Agreement and the other Loan Documents, absent manifest error; provided that the failure of the Administrative
Agent or such Lender to make an entry, or any finding that an entry is incorrect, in the Register or such account or accounts shall not limit or otherwise affect the obligations of the Borrowers under this Agreement and the other Loan Documents.

 Section 2.12 Payments Generally. 

(a) All payments to be made by the Borrowers shall be made without condition or deduction for any counterclaim, defense,
recoupment or setoff. Except as otherwise expressly provided herein and except with respect to principal of and interest on Loans denominated in an Alternative Currency, all payments by the Borrowers hereunder shall be made to the Administrative
Agent, for the account of the respective Lenders to which such payment is owed, at the applicable Administrative Agent’s Office in Dollars and in Same Day Funds not later than 2:00 p.m. on the date specified herein. Except as otherwise
expressly provided herein, all payments by the Borrowers hereunder with respect to principal and interest on Loans denominated in an Alternative Currency shall be made to the Administrative Agent, for the account of the respective Lenders to which
such payment is owed, at the Administrative Agent’s Office in such Alternative Currency and in Same Day Funds not later than 2:00 p.m. (London time) on the dates specified herein. If, for any reason, the applicable Borrower is prohibited by any
Law from making any required payment hereunder in an Alternative Currency, such Borrower shall make such payment in Dollars in the Dollar Amount of the Alternative Currency payment amount. The Administrative Agent will promptly distribute to each
Lender its Pro Rata Share (or other applicable share as provided herein) of such payment in like funds as received by wire transfer to such Lender’s applicable Lending Office. All payments received by the Administrative Agent (i) after
2:00 p.m., in the case of payments in Dollars, or (ii) after 2:00 p.m. (London time) in the case of payments in an Alternative Currency, shall in each case be deemed received on the next succeeding Business Day and any applicable interest or
fee shall continue to accrue. 
 (b) If any payment to be made by a Borrower shall come due on a day other than a
Business Day, payment shall be made on the next following Business Day, and such extension of time shall be reflected in computing interest or fees, as the case may be; provided that, if such extension would cause payment of interest on or
principal of Eurocurrency Rate Loans to be made in the next succeeding calendar month, such payment shall be made on the immediately preceding Business Day. 

(c) Unless a Borrower or any Lender has notified the Administrative Agent, prior to the date any payment is required to be
made by it to the Administrative Agent hereunder, that such Borrower or such Lender, as the case may be, will not make such payment, the Administrative Agent may assume that such Borrower or such Lender, as the case may be, has timely made such
payment and may (but shall not be so required to), in reliance thereon, make available a corresponding amount to the Person entitled thereto. If and to the extent that such payment was not in fact made to the Administrative Agent in Same Day Funds,
then: 
 (i) if the applicable Borrower failed to make such payment, each Lender shall forthwith on demand repay
to the Administrative Agent the portion of such assumed payment that was made available to such Lender in Same Day Funds, together with interest thereon in respect of each day from and including the date such amount was made available by the
Administrative Agent to such Lender to the date such amount is repaid to the Administrative Agent in Same Day Funds at the applicable Overnight Rate from time to time in effect; and 

 

 -86- 

 (ii) if any Lender failed to make such payment, such Lender shall forthwith
on demand pay to the Administrative Agent the amount thereof in Same Day Funds, together with interest thereon for the period from the date such amount was made available by the Administrative Agent to such Borrower to the date such amount is
recovered by the Administrative Agent (the “Compensation Period”) at a rate per annum equal to the applicable Overnight Rate from time to time in effect. When such Lender makes payment to the Administrative Agent (together with all
accrued interest thereon), then such payment amount (excluding the amount of any interest which may have accrued and been paid in respect of such late payment) shall constitute such Lender’s Loan included in the applicable Borrowing. If such
Lender does not pay such amount forthwith upon the Administrative Agent’s demand therefor, the Administrative Agent may make a demand therefor upon such Borrower, and such Borrower shall pay such amount to the Administrative Agent, together
with interest thereon for the Compensation Period at a rate per annum equal to the rate of interest applicable to the applicable Borrowing. Nothing herein shall be deemed to relieve any Lender from its obligation to fulfill its Commitment or to
prejudice any rights which the Administrative Agent or such Borrower may have against any Lender as a result of any default by such Lender hereunder. 

A notice of the Administrative Agent to any Lender or any Borrower with respect to any amount owing under this Section 2.12(c) shall be conclusive,
absent manifest error. 
 (d) If any Lender makes available to the Administrative Agent funds for any Loan to be
made by such Lender as provided in the foregoing provisions of this Article II, and such funds are not made available to the applicable Borrower by the Administrative Agent because the conditions to the applicable Credit Extension set forth in
Article IV are not satisfied or waived in accordance with the terms hereof, the Administrative Agent shall return such funds (in like funds as received from such Lender) to such Lender, without interest. 

(e) The obligations of the Lenders hereunder to make Loans and to fund participations in Letters of Credit and Swing Line
Loans are several and not joint. The failure of any Lender to make any Loan or to fund any such participation on any date required hereunder shall not relieve any other Lender of its corresponding obligation to do so on such date, and no Lender
shall be responsible for the failure of any other Lender to so make its Loan or purchase its participation. 
  

 -87- 

 (f) Nothing herein shall be deemed to obligate any Lender to obtain the
funds for any Loan in any particular place or manner or to constitute a representation by any Lender that it has obtained or will obtain the funds for any Loan in any particular place or manner. 

(g) Whenever any payment received by the Administrative Agent under this Agreement or any of the other Loan Documents is
insufficient to pay in full all amounts due and payable to the Administrative Agent and the Lenders under or in respect of this Agreement and the other Loan Documents on any date, such payment shall be distributed by the Administrative Agent and
applied by the Administrative Agent and the Lenders in the order of priority set forth in Section 8.04. If the Administrative Agent receives funds for application to the Obligations of the Loan Parties under or in respect of the Loan Documents
under circumstances for which the Loan Documents do not specify the manner in which such funds are to be applied, the Administrative Agent may (to the fullest extent permitted by mandatory provisions of applicable Law), but shall not be obligated
to, elect to distribute such funds to each of the Lenders in accordance with such Lender’s Pro Rata Share of the sum of (a) the Outstanding Amount of all Loans outstanding at such time and (b) the Outstanding Amount of all L/C
Obligations outstanding at such time, in repayment or prepayment of such of the outstanding Loans or other Obligations then owing to such Lender. 

Section 2.13 Sharing of Payments. 

If, other than as expressly provided elsewhere herein, any Lender shall obtain on account of the Loans made by it, or the participations
in L/C Obligations and Swing Line Loans held by it, any payment (whether voluntary, involuntary, through the exercise of any right of setoff, or otherwise) in excess of its ratable share (or other share contemplated hereunder) thereof, such Lender
shall immediately (a) notify the Administrative Agent of such fact, and (b) purchase from the other Lenders such participations in the Loans made by them and/or such subparticipations in the participations in L/C Obligations or Swing Line
Loans held by them, as the case may be, as shall be necessary to cause such purchasing Lender to share the excess payment in respect of such Loans or such participations, as the case may be, pro rata with each of them; provided that if all or
any portion of such excess payment is thereafter recovered from the purchasing Lender under any of the circumstances described in Section 10.06 (including pursuant to any settlement entered into by the purchasing Lender in its discretion), such
purchase shall to that extent be rescinded and each other Lender shall repay to the purchasing Lender the purchase price paid therefor, together with an amount equal to such paying Lender’s ratable share (according to the proportion of
(i) the amount of such paying Lender’s required repayment to (ii) the total amount so recovered from the purchasing Lender) of any interest or other amount paid or payable by the purchasing Lender in respect of the total amount so
recovered, without further interest thereon. Each Borrower agrees that any Lender so purchasing a participation from another Lender may, to the fullest extent permitted by applicable Law, exercise all its rights of payment (including the right of
setoff, but subject to Section 10.09) with respect to such participation as fully as if such Lender were the direct creditor of such Borrower in the amount of such participation. The Administrative Agent will keep records (which shall be
conclusive and binding in the absence of manifest error) of participations purchased under this Section 2.13 and will in each case notify the Lenders following any such purchases or repayments. Each Lender that purchases a participation
pursuant to this Section 2.13 shall from and after such purchase have the right to give all notices, requests, demands, directions and other communications under this Agreement with respect to the portion of the Obligations purchased to the
same extent as though the purchasing Lender were the original owner of the Obligations purchased. 
  

 -88- 

 Section 2.14 Incremental Credit Extensions. 

(a) Nielsen may (and TNC or NHF may, in the case of clause (b)) at any time or from time to time after the Pushdown Date,
by notice to the Administrative Agent (whereupon the Administrative Agent shall promptly deliver a copy to each of the Lenders), request (a) one or more additional tranches of term loans (the “Incremental Term Loans”) or
(b) one or more increases in the amount of the Revolving Credit Commitments of any Facility or the addition of a new Revolving Credit Facility to be provided to the Canadian Borrower (each such increase or new Revolving Credit Facility, a
“Revolving Commitment Increase”), provided that (i) both at the time of any such request and upon the effectiveness of any Incremental Amendment referred to below, no Default or Event of Default shall exist and at the
time that any such Incremental Term Loan is made (and after giving effect thereto) no Default or Event of Default shall exist and (ii) Nielsen shall be in compliance with the covenants set forth in Section 7.11 determined on a Pro Forma
Basis as of the date of such Incremental Term Loan or Revolving Commitment Increase and the last day of the most recently ended Test Period (or, if no Test Period cited in Section 7.11 has passed, the covenants in Section 7.11 for the
first Test Period cited in such Section shall be satisfied as of the last four quarters ended), in each case, as if such Incremental Term Loans or Revolving Commitment Increases, as applicable, had been outstanding on the last day of such fiscal
quarter of Nielsen for testing compliance therewith. Each tranche of Incremental Term Loans and each Revolving Commitment Increase shall be in an aggregate principal amount that is not less than $50,000,000 (provided that such amount may be
less than $50,000,000 if such amount represents all remaining availability under the limit set forth in the next sentence). Notwithstanding anything to the contrary herein, the aggregate amount of the Incremental Term Loans and the Revolving
Commitment Increases (other than, for the avoidance of doubt, those established in respect of Extended Term Loans or Extended Revolving Credit Commitments pursuant to Section 2.16) shall not exceed $687,500,000. The Incremental Term Loans
(a) shall rank pari passu or junior in right of payment and of security with the Revolving Credit Loans and the Term Loans, (b) shall not mature earlier than the Maturity Date with respect to the Class B Term Loans, (c) except as set
forth above, shall be treated substantially the same as the Term Loans (in each case, including with respect to mandatory and voluntary prepayments) and (d) the Applicable Rate for the Incremental Term Loans shall be determined by Nielsen and
the applicable new Lenders; provided, however, that (i) the interest rate margins for the Incremental Term Loans shall not be greater than the highest interest rate margins that may, under any circumstances, be payable with
respect to Dollar Term Loans (or Euro Term Loans if such Incremental Term Loans are denominated in Euros) plus 25 basis points (and the interest rate margins applicable to the Dollar Term Loans or Euro Term Loans, as applicable, shall be increased
to the extent necessary to achieve the foregoing) and (ii) solely for purposes of the foregoing clause (i), the interest rate margins applicable to any Term Loans or Incremental Term Loans shall be deemed to include all upfront or similar fees
or original issue discount payable generally to Lenders providing such Term Loans or such Incremental Term Loans based on an assumed three-year life to maturity), provided that (i) except as provided herein, the terms and conditions
applicable to Incremental Term Loans may be materially 
  

 -89- 

 
different from those of the Term Loans to the extent such differences are reasonably acceptable to the Arrangers and (ii) the amortization schedule applicable to the Incremental Term Loans
shall be determined by Nielsen and the lenders thereof. Other than with respect to interest rates and related terms with respect to Loans denominated in Canadian Dollars, and other than with respect to borrowing mechanics and operational matters,
the terms of any new Revolving Credit Facility to be provided to the Canadian Borrower shall be identical to those of the Revolving Credit Facilities and any collateral securing such new facility shall be shared with the Secured Parties pursuant to
customary arrangements and customary limitations (including with respect to adverse tax consequences). Each notice from Nielsen, TNC or NHF pursuant to this Section 2.14 shall set forth the requested amount and proposed terms of the relevant
Incremental Term Loans or Revolving Commitment Increases. Incremental Term Loans may be made, and Revolving Commitment Increases may be provided, by any existing Lender (and each existing Term Lender will have the right, but not an obligation, to
make a portion of any Incremental Term Loan, and each existing Revolving Credit Lender of the applicable Facility will have the right to provide a portion of any Revolving Commitment Increase, in each case on terms permitted in this
Section 2.14 and otherwise on terms reasonably acceptable to the Administrative Agent) or by any other bank or other financial institution (any such other bank or other financial institution being called an “Additional
Lender”), provided that the Administrative Agent shall have consented (not to be unreasonably withheld) to such Lender’s or Additional Lender’s making such Incremental Term Loans or providing such Revolving Commitment
Increases if such consent would be required under Section 10.07(b) for an assignment of Loans or Revolving Credit Commitments, as applicable, to such Lender or Additional Lender. Commitments in respect of Incremental Term Loans and Revolving
Commitment Increases shall become Commitments (or in the case of a Revolving Commitment Increase to be provided by an existing Revolving Credit Lender (other than a Revolving Commitment Increase to be provided to the Canadian Borrower), an increase
in such Lender’s applicable Revolving Credit Commitment) under this Agreement pursuant to an amendment (an “Incremental Amendment”) to this Agreement and, as appropriate, the other Loan Documents, executed by Nielsen (and, in
the case of a Revolving Commitment Increase, any other relevant Borrowers or the Canadian Borrower, as applicable), each Lender agreeing to provide such Commitment, if any, each Additional Lender, if any, and the Administrative Agent. The
Incremental Amendment may, without the consent of any other Borrowers, Agents or Lenders, effect such amendments to this Agreement and the other Loan Documents as may be necessary or appropriate, in the reasonable opinion of the Administrative Agent
and the applicable Borrowers (or the Canadian Borrower, as applicable), to effect the provisions of this Section 2.14. The effectiveness of any Incremental Amendment shall be subject to the satisfaction on the date thereof (each, an
“Incremental Facility Closing Date”) of each of the conditions set forth in Section 4.02 (it being understood that all references to “the date of such Credit Extension” or similar language in such Section 4.02
shall be deemed to refer to the effective date of such Incremental Amendment) and such other conditions as the parties thereto shall agree. The Borrowers (or the Canadian Borrower, as applicable) will use the proceeds of the Incremental Term Loans
and Revolving Commitment Increases for any purpose not prohibited by this Agreement. No Lender shall be obligated to provide any Incremental Term Loans or Revolving Commitment Increases, unless it so agrees. Upon each increase in the Revolving
Credit Commitments pursuant to this Section 2.14, (a) if the increase relates to the Tranche A 
  

 -90- 

 
Revolving Credit Facility, each Tranche A Revolving Credit Lender immediately prior to such increase will automatically and without further act be deemed to have assigned to each Lender providing
a portion of the Revolving Commitment Increase (each a “Revolving Commitment Increase Lender”), and each such Revolving Commitment Increase Lender will automatically and without further act be deemed to have assumed (in the case of
an increase to the Tranche A Revolving Credit Facility only), a portion of such Revolving Credit Lender’s participations hereunder in outstanding Letters of Credit and Swing Line Loans such that, after giving effect to each such deemed
assignment and assumption of participations, the percentage of the aggregate outstanding (i) participations hereunder in Letters of Credit and (ii) participations hereunder in Swing Line Loans held by each Tranche A Revolving Credit
Lender (including each such Revolving Commitment Increase Lender) will equal the percentage of the aggregate Tranche A Revolving Credit Commitments of all Tranche A Revolving Credit Lenders represented by such Revolving Credit
Lender’s Tranche A Revolving Credit Commitment and (b) if, on the date of such increase, there are any Revolving Credit Loans under the applicable Facility outstanding, such Revolving Credit Loans shall on or prior to the
effectiveness of such Revolving Commitment Increase be prepaid from the proceeds of additional Revolving Credit Loans under the applicable Facility made hereunder (reflecting such increase in Revolving Credit Commitments), which prepayment shall be
accompanied by accrued interest on the Revolving Credit Loans being prepaid and any costs incurred by any Lender in accordance with Section 3.05. The Administrative Agent and the Lenders hereby agree that the minimum borrowing, pro rata
borrowing and pro rata payment requirements contained elsewhere in this Agreement shall not apply to the transactions effected pursuant to the immediately preceding sentence. 

(b) This Section 2.14 shall supersede any provisions in Section 2.13 or 10.01 to the contrary. 

Section 2.15 Currency Equivalents 

(a) The Administrative Agent shall determine the Dollar Amount of each Alternative Currency Loan and L/C Obligation in
respect of Letters of Credit denominated in an Alternative Currency (i) in the case of any Term Loan, as of the date of incurrence of such Term Loan, (ii) in the case of any Swing Line Loan denominated in Euro, as of the date of incurrence
of such Swing Line Loan, and (iii) otherwise, (A) as of the first day of each Interest Period applicable thereto and (B) as of the end of each fiscal quarter of Nielsen, and shall promptly notify the Borrowers and the Lenders of each
Dollar Amount so determined by it. Each such determination shall be based on the Exchange Rate (x) on the date of the related Borrowing Request for purposes of the initial such determination for any Alternative Currency Loan and (y) on the
fourth Business Day prior to the date as of which such Dollar Amount is to be determined, for purposes of any subsequent determination. 

(b) If after giving effect to any such determination of a Dollar Amount, the aggregate Outstanding Amount of the Revolving
Credit Loans of any Facility and, in the case of the Tranche A Revolving Credit Facility, the Swing Line Loans and the L/C Obligations exceeds the aggregate Revolving Credit Commitments under such Facility then in effect by 5% or more, one or more
of the applicable Borrowers shall, within five (5) Business Days of receipt of notice thereof from the Administrative Agent setting forth such calculation in reasonable detail, prepay 

 

 -91- 

 
or cause to be prepaid outstanding Revolving Credit Loans under such Facility and/or Swing Line Loans (in the case of the Tranche A Revolving Credit Facility) (as selected by the applicable
Borrowers and notified to the Lenders through the Administrative Agent not less than three (3) Business Days prior to the date of prepayment (or five (5) Business Days in the case of Facilities available in Australian Dollars, Japanese Yen
or Hong Kong Dollars)) or take other action (including, in the applicable Borrowers’ discretion, cash collateralization of L/C Obligations in amounts from time to time equal to such excess) to the extent necessary to eliminate any such excess.

 Section 2.16 Extension Offers. 

(a) Pursuant to one or more offers made from time to time by the Borrowers to all Term Lenders with notice to
the Administrative Agent, on a pro rata basis (based on the aggregate outstanding Term Loans) and on the same terms (“Term Pro Rata Extension Offers”), the Borrowers are hereby permitted to consummate transactions with
individual Term Lenders from time to time to extend the maturity date of such Lender’s Term Loans and to otherwise modify the terms of such Lender’s Term Loans pursuant to the terms of the relevant Term Pro Rata
Extension Offer (including without limitation increasing the interest rate or fees payable in respect of such Lender’s Term Loans and/or modifying the amortization schedule in respect of such Lender’s Term Loans). Pursuant to one or
more offers made from time to time by the Borrowers to all Revolving Credit Lenders with notice to the Administrative Agent, on a pro rata basis (based on the aggregate outstanding Revolving Credit Commitments) and on the same terms
(“Revolving Pro Rata Extension Offers” and, together with Term Pro Rata Extension Offers, “Pro Rata Extension Offers”), the Borrowers are hereby permitted to consummate transactions with individual Revolving Credit
Lenders from time to time to extend the maturity date of such Lender’s Revolving Credit Commitments and to otherwise modify the terms of such Lender’s Revolving Credit Commitments pursuant to the terms of the relevant Revolving Pro Rata
Extension Offer (including without limitation increasing the interest rate or fees payable in respect of such Lender’s Revolving Credit Commitments). For the avoidance of doubt, the reference to “on the same terms” in the preceding
sentences shall mean, (i) when comparing Term Pro Rata Extension Offers, that the Term Loans are offered to be extended for the same amount of time and that the interest rate changes and fees payable in respect thereto are the same and
(ii) when comparing Revolving Pro Rata Extension Offers, that the Revolving Credit Commitments are offered to be extended for the same amount of time and that the interest rate changes and fees payable in respect thereto are the same. Any such
extension (an “Extension”) agreed to between the Borrowers and any such Lender (an “Extending Lender”) will be established under this Agreement by implementing an Incremental Term Loan for such Lender (if such
Lender is extending an existing Term Loan (such extended Term Loan, an “Extended Term Loan”)) or a Revolving Commitment Increase for such Lender (if such Lender is extending an existing Revolving Credit Commitment (such extended
Revolving Credit Commitment, an “Extended Revolving Credit Commitment”)). 
 (b) Nielsen
and each Extending Lender shall execute and deliver to the Administrative Agent an Incremental Assumption Agreement and such other documentation as the Administrative Agent shall reasonably specify to evidence the Extended Term Loans and/or Extended
Revolving Credit Commitments of such Extending Lender. Each Incremental 
  

 -92- 

 
Assumption Agreement shall specify the terms of the applicable Extended Term Loans and/or Extended Revolving Credit Commitments; provided that (i) except as to interest rates, fees,
amortization, final maturity date, subordinated collateral arrangements and subordinated voluntary and mandatory prepayment arrangements (which shall, subject to clauses (ii) and (iii) of this proviso, be determined by Nielsen and set
forth in the Pro Rata Extension Offer), the Extended Term Loans shall have (x) the same terms as the Class B Dollar Term Loans or the Class B Euro Term Loans, as applicable, or (y) such other terms as shall be reasonably satisfactory to
the Administrative Agent, (ii) the final maturity date of any Extended Term Loans shall be no earlier than the Maturity Date for the Class B Term Loans, (iii) the weighted average life to maturity of any Extended Term Loans shall be no
shorter than the remaining weighted average life to maturity of the Class B Term Loans and (iv) except as to interest rates, fees, final maturity, subordinated collateral arrangements and subordinated voluntary and mandatory prepayment
arrangements, any Extended Revolving Credit Commitment shall be a Revolving Credit Commitment with the same terms as the Revolving Credit Loans; provided, however, that (A) the interest rate margins for any Extended Term Loan or
Extended Revolving Credit Commitment, as applicable, shall not be greater than the highest interest rate margins that may, under any circumstances, be payable (in the case of Extended Term Loans) with respect to Class B Dollar Term Loans (or Class B
Euro Term Loans if such Extended Term Loan is denominated in Euros), or (in the case of Extended Revolving Credit Commitments) with respect to any previously issued Extended Revolving Credit Commitment plus in each case 25 basis points (and the
interest rate margins applicable to the Class B Dollar Term Loans or Class B Euro Term Loans or any Extended Revolving Credit Commitment, as applicable, shall be increased to the extent necessary to achieve the foregoing, and the interest rate
margins applicable to the Class A Dollar Term Loans, the Class A Euro Term Loans or non-Extended Revolving Credit Commitment, as applicable, shall be increased by the same amount as the Class B Dollar Term Loans, Class B Euro Term Loans or
Extended Revolving Credit Commitment are increased) and (B) solely for purposes of the foregoing clause (A), the interest rate margins applicable to any Extended Term Loan or Extended Revolving Credit Commitment shall be deemed to include all
upfront or similar fees or original issue discount payable generally to Lenders providing such Extended Term Loans or Extended Revolving Credit Commitments based on an assumed three-year life to maturity). Upon the effectiveness of any
Incremental Assumption Agreement, this Agreement shall be amended to the extent (but only to the extent) necessary to reflect the existence and terms of the Extended Term Loans and/or Extended Revolving Credit Commitments evidenced thereby as
provided for in Section 10.01 and other changes necessary to preserve the intent of this Agreement. Any such deemed amendment may, at the Administrative Agent’s or Nielsen’s request, be memorialized in writing by the
Administrative Agent and Nielsen and furnished to the other parties hereto. 
 (c) Upon the effectiveness of
any such Extension, the applicable Extending Lender’s Term Loan will be automatically designated an Extended Term Loan and/or such Extending Lender’s Revolving Credit Commitment will be automatically designated an Extended Revolving Credit
Commitment. For the avoidance of doubt, the commitments and obligations of any Swing Line Lender or L/C Issuer can only be extended pursuant to an Extension or otherwise with such Person’s consent. 

 

 -93- 

 (d) Notwithstanding anything to the contrary set forth in this
Agreement or any other Loan Document (including without limitation this Section 2.16), (i) no Extended Term Loan or Extended Revolving Credit Commitment is required to be in any minimum amount or any minimum increment; provided that
the aggregate amount of Extended Term Loans or Extended Revolving Commitment for any new Class of Term Loans or Revolving Credit Commitments made in connection with any Pro Rata Extension Offer shall be at least $50,000,000, (ii) any Extending
Lender may extend all or any portion of its Term Loans and/or Revolving Credit Commitment pursuant to one or more Pro Rata Extension Offers (subject to applicable proration in the case of over participation) (including the extension of any Extended
Term Loan and/or Extended Revolving Credit Commitment), (iii) there shall be no condition to any Extension of any Loan or Revolving Credit Commitment at any time or from time to time other than notice to the Administrative Agent of such
Extension and the terms of the Extended Term Loan or Extended Revolving Credit Commitment implemented thereby, (iv) the interest rate limitations referred to in the proviso to clause (d) of Section 2.14(a) shall not be implicated by
any Extension and (v) all Extended Term Loans, Extended Revolving Credit Commitments and all obligations in respect thereof shall be Obligations under this Agreement and the other Loan Documents that are secured by the Collateral on a pari
passu basis with all other Obligations under this Agreement and the other Loan Documents. 
 (e) Each
extension shall be consummated pursuant to procedures set forth in the associated Pro Rata Extension Offer; provided that the Borrowers shall cooperate with the Administrative Agent prior to making any Pro Rata Extension Offer to establish
reasonable procedures with respect to mechanical provisions relating to such Extension, including, without limitation, timing, rounding and other adjustments. 

(f) (i) Notwithstanding the foregoing, from time to time after the Amendment Effective Date, upon notice by Nielsen to the
Administrative Agent, banks or other financial institutions (“New Revolving Commitment Lenders”), which may or may not be existing Lenders, may elect to provide a new Revolving Credit Commitment (a “New Revolving Credit
Commitment”) hereunder; provided that, to the extent such banks or other financial institutions are not existing Lenders, such banks or institutions shall be reasonably acceptable to the Administrative Agent. Such New Revolving Credit
Commitment will be in an amount (the “New Revolving Amount”) and have the terms specified in the notice to the Administrative Agent; provided that except as to interest rates, fees, final maturity, subordinated collateral
arrangements and subordinated voluntary and mandatory prepayment arrangements (and subject to clause (f)(iii) below), any New Revolving Credit Commitment shall be a Revolving Credit Commitment with the same terms as the Revolving Credit Loans. Upon
receipt of a New Revolving Credit Commitment, Nielsen shall make a Pro Rata Extension Offer to all existing Revolving Credit Lenders to extend the maturity date of their Revolving Credit Commitments on the same terms as the New Revolving Credit
Commitment (each Revolving Credit Lender that accepts such Pro Rata Extension Offer, an “Electing Lender”, and each existing Revolving Credit Lender that is not an Electing Lender, a “Non-Electing Lender”).
Following such election (i) the Revolving Credit Commitments of all existing Revolving Credit Lenders will be permanently reduced by an aggregate amount equal to the New Revolving Amount in the manner specified by Section 2.06(c) and
(ii) the New Revolving Credit Commitment of the New 
  

 -94- 

 
Revolving Commitment Lenders will become effective and the aggregate Revolving Credit Commitment shall be increased by the New Revolving Amount. In connection with the foregoing, each Electing
Lender may further elect (a “Further Election”) to provide a New Revolving Credit Commitment hereunder in an amount such that after giving effect to all New Revolving Credit Commitments, the amount of such Electing Lender’s
Revolving Credit Commitment will equal the amount of such Electing Lender’s Revolving Credit Commitment prior to any such reduction. In the event any Electing Lender has made a Further Election, the reduction of all Revolving Credit Commitments
contemplated by the second preceding sentence will instead be made in an aggregate amount to reflect the New Revolving Amount of the New Revolving Commitment Lenders and the new commitments of all Electing Lenders making a Further Election. Subject
to the foregoing, the New Revolving Credit Commitments of the New Revolving Commitment Lenders and the new commitments of all Electing Lenders making a Further Election will otherwise be incorporated as Revolving Credit Commitments hereunder in the
same manner in which Extended Revolving Credit Commitments are incorporated hereunder pursuant to this Section 2.16, including without limitation for purposes of Section 2.16(e). 

(ii) For the avoidance of doubt, after giving effect to such New Revolving Credit Commitments (“Post
Effectiveness”), (1) the aggregate amount of Revolving Credit Commitments of all Classes derived from each Class in effect prior to such New Revolving Credit Commitments will be the same as the aggregate amount of Revolving Credit
Commitments of each Class in effect prior to giving effect to such New Revolving Credit Commitments (“Pre-Effectiveness”), (2) the Revolving Credit Lenders that are Non-Electing Lenders will have Revolving Credit Commitments
with the same terms as the Revolving Credit Commitment in effect Pre-Effectiveness, (3) the Revolving Credit Lenders that are Electing Lenders will have Revolving Credit Commitments with the same terms as the New Revolving Credit Commitment,
(4) each Revolving Credit Lender that is an Electing Lender that has made a Further Election will have an aggregate amount of Revolving Credit Commitments equal to the amount of Revolving Credit Commitments it had Pre-Effectiveness and
(5) the New Revolving Commitment Lender will have a Revolving Credit Commitment on the terms of the New Revolving Credit Commitment in an aggregate amount equal to the New Revolving Amount. 

(iii) With respect to any New Revolving Credit Commitment established after the Amendment Effective Date, other than the
initial New Revolving Credit Commitment established after the Amendment Effective Date (the “Initial New Revolving Commitment”), (A) the interest rate margins for any New Revolving Credit Commitment shall not be greater than
the highest interest rate margins that may, under any circumstances, be payable with respect to the Initial New Revolving Commitment plus 25 basis points (and the interest rate margins applicable to any New Revolving Credit Commitment shall be
increased to the extent necessary to achieve the foregoing, and the interest rate margins applicable to the Revolving Credit Commitments other than any New Revolving Credit Commitment shall be increased by the same amount as the New Revolving Credit
Commitments are increased) and (B) solely for purposes of the foregoing clause (A), the interest rate margins applicable to any New Revolving Credit Commitment shall be deemed to include all upfront or similar fees or original issue discount
payable generally to Lenders providing such New Revolving Credit Commitments based on an assumed three-year life to maturity. 
  

 -95- 

 ARTICLE III. 

Taxes, Increased Costs Protection and Illegality 

Section 3.01 Taxes. 

(a) Except as provided in this Section 3.01, any and all payments by the Borrowers (the term Borrowers under Article
III being deemed to include any Subsidiary for whose account a Letter of Credit is issued) and the Guarantors to or for the account of any Agent or any Lender under any Loan Document shall be made free and clear of and without deduction for any and
all present or future taxes, duties, levies, imposts, deductions, assessments, fees, withholdings or similar charges, excluding, in the case of each Agent and each Lender, (i) taxes imposed on or measured by its net income (including branch
profits taxes), and franchise (and similar) taxes imposed on it in lieu of net income taxes, by the jurisdiction (or any political subdivision thereof) under the Laws of which such Agent or such Lender, as the case may be, is organized or maintains
a Lending Office, or any other jurisdiction (or any political subdivision thereof) as a result of a present or former connection between such Agent or such Lender and the jurisdiction (or political subdivision thereof) imposing such tax (other than
such connection arising solely from one or more of any Agent or Lender having executed, delivered or performed its obligations or received a payment under, or enforced, any Loan Document), (ii) taxes attributable to the failure by any Agent or
Lender to deliver the documentation required to be delivered pursuant to clause (d) of this Section 3.01, or (iii) with respect to a Lender making a Loan to the Borrowers, any withholding tax that is in effect and would apply to
amounts payable hereunder at such time the Lender becomes a party to this Agreement by assignment or designates a new Lending Office, except to the extent such Lender (or its assignor, if any) was entitled at the time of designation of a new Lending
Office (or assignment) to receive additional amounts with respect to such withholding tax pursuant to this Section 3.01 (all such non-excluded taxes, duties, levies, imposts, deductions, assessments, fees, withholdings or similar charges, and
liabilities being hereinafter referred to as “Taxes”). If any Borrower or Guarantor shall be required by any Laws to deduct any Taxes or Other Taxes from or in respect of any sum payable under any Loan Document to any Agent or any
Lender, (i) the sum payable shall be increased as necessary so that after making all required deductions (including deductions applicable to additional sums payable under this Section 3.01), each of such Agent and such Lender receives an
amount equal to the sum it would have received had no such deductions been made, (ii) such Borrower or Guarantor shall make such deductions, (iii) such Borrower or Guarantor shall pay the full amount deducted to the relevant taxation
authority or other authority in accordance with applicable Laws, and (iv) within thirty (30) days after the date of such payment (or, if receipts or evidence are not available within thirty (30) days, as soon as possible thereafter),
such Borrower shall furnish to such Agent or Lender (as the case may be) the original or a copy of a receipt evidencing payment thereof or other evidence acceptable to such Agent or Lender. 

(b) In addition, the Borrowers and Guarantors agree to pay any and all present or future stamp, court or documentary taxes
and any other excise, property, intangible or mortgage recording taxes or charges or similar levies which arise from any payment made under any Loan Document or from the execution, delivery, performance, enforcement or registration of, or otherwise
with respect to, any Loan Document (hereinafter referred to as “Other Taxes”). 
  

 -96- 

 (c) Each Borrower and Guarantor agrees to indemnify each Agent and each
Lender for (i) the full amount of Taxes and Other Taxes paid by such Agent and such Lender (including Taxes imposed directly on the Agent or hereunder in lieu of withholding Taxes) and (ii) any liability (including additions to tax,
penalties, interest and expenses) arising therefrom or with respect thereto, provided such Agent or Lender, as the case may be, provides such Borrower or Guarantor with a written statement thereof setting forth in reasonable detail the basis and
calculation of such amounts. 
 (d) Each Lender shall, at such times as are reasonably requested by Borrowers,
provide Borrowers with any documentation prescribed by Law certifying as to the entitlement of such Lender to an exemption from, or reduction in, withholding tax with respect to all payments to be made to such Lender under the Loan Documents. Unless
the Borrowers have received forms or other documents satisfactory to them indicating that payments under any Loan Document to or for a Lender are not subject to withholding tax or are subject to such Tax at a rate reduced by an applicable tax
treaty, the Borrowers and the Administrative Agent shall withhold amounts required to be withheld by applicable Law from such payments at the applicable statutory rate. Notwithstanding any other provision of this clause (d), a Lender shall not be
required to deliver any form pursuant to this clause (d) that such Lender is not legally able to deliver. 

(e) Any Lender claiming any additional amounts payable pursuant to this Section 3.01 shall use its reasonable efforts
to change the jurisdiction of its Lending Office if such a change would reduce any such additional amounts (or any similar amount that may thereafter accrue) and would not, in the sole determination of such Lender, result in any unreimbursed cost or
expense or be otherwise materially disadvantageous to such Lender. 
 (f) If any Lender or Agent determines, in
its sole discretion, that it has received a refund in respect of any Taxes or Other Taxes as to which indemnification or additional amounts have been paid to it by the Borrowers pursuant to this Section 3.01, it shall promptly remit such refund
to the applicable Borrower or Guarantor, net of all out-of-pocket expenses of the Lender or Agent, as the case may be and without interest (other than any interest paid by the relevant taxing authority with respect to such refund net of any Taxes
payable by any Agent or Lender on such interest); provided that the Borrowers and Guarantors, upon the request of the Lender or Agent, as the case may be, agree promptly to return such refund to such party in the event such party is required
to repay such refund to the relevant taxing authority. 
 Section 3.02 Illegality. 

If any Lender determines that any Law has made it unlawful, or that any Governmental Authority has asserted that it is unlawful, for any
Lender or its applicable Lending Office to make, maintain or fund Eurocurrency Rate Loans of any currency, or to determine or charge interest rates based upon the Eurocurrency Rate for any currency, then, on notice thereof by such Lender to the
applicable Borrowers through the Administrative Agent, any obligation of such 
  

 -97- 

 
Lender to make or continue Eurocurrency Rate Loans of such currency or to convert Base Rate Loans to Eurocurrency Rate Loans shall be suspended until such Lender notifies the Administrative Agent
and the applicable Borrowers that the circumstances giving rise to such determination no longer exist. Upon receipt of such notice, the applicable Borrower shall upon demand from such Lender (with a copy to the Administrative Agent), prepay or, if
applicable, convert all applicable Eurocurrency Rate Loans of such Lender to Base Rate Loans, either on the last day of the Interest Period therefor, if such Lender may lawfully continue to maintain such Eurocurrency Rate Loans to such day, or
promptly, if such Lender may not lawfully continue to maintain such Eurocurrency Rate Loans. Upon any such prepayment or conversion, such Borrower shall also pay accrued interest on the amount so prepaid or converted and all amounts due, if any, in
connection with such prepayment or conversion under Section 3.05. Each Lender agrees to designate a different Lending Office if such designation will avoid the need for such notice and will not, in the good faith judgment of such Lender,
otherwise be materially disadvantageous to such Lender. 
 Section 3.03 Inability to Determine Rates. 

If the Required Lenders determine that for any reason adequate and reasonable means do not exist for determining the applicable
Eurocurrency Rate for any requested Interest Period with respect to a proposed Eurocurrency Rate Loan, or that the Eurocurrency Rate for any requested Interest Period with respect to a proposed Eurocurrency Rate Loan does not adequately and fairly
reflect the cost to such Lenders of funding such Loan, or that Dollar or other applicable deposits are not being offered to banks in the London interbank Eurodollar, or other applicable, market for the applicable amount and the Interest Period of
such Eurocurrency Rate Loan, the Administrative Agent will promptly so notify the applicable Borrower and each Lender. Thereafter, the obligation of the Lenders to make or maintain Eurocurrency Rate Loans of any applicable currency shall be
suspended until the Administrative Agent (upon the instruction of the Required Lenders) revokes such notice. Upon receipt of such notice, such Borrower may revoke any pending request for a Borrowing of, conversion to or continuation of such
Eurocurrency Rate Loans or, failing that, will be deemed to have converted such request, if applicable, into a request for a Borrowing of Base Rate Loans in the amount specified therein. 

Section 3.04 Increased Cost and Reduced Return; Capital Adequacy; Reserves on Eurocurrency Rate Loans. 

(a) If any Lender determines that as a result of the introduction of or any change in or in the interpretation of any Law,
in each case after the Closing Date, or such Lender’s compliance therewith, there shall be any increase in the cost to such Lender of agreeing to make or making, funding or maintaining any Eurocurrency Rate Loans or (as the case may be) issuing
or participating in Letters of Credit, or a reduction in the amount received or receivable by such Lender in connection with any of the foregoing (excluding for purposes of this Section 3.04(a) any such increased costs or reduction in amount
resulting from (i) taxes indemnified under Section 3.01, (ii) reserve requirements contemplated by Section 3.04(c), (iii) the requirements of the European Central Bank reflected in the Mandatory Cost (other than as set forth
below) or the Mandatory Cost, as calculated hereunder, does not represent the cost to such Lender of complying with the requirements of the Financial Services Authority or the European 

 

 -98- 

 
Central Bank in relation to its making, funding or maintaining of Eurocurrency Rate Loans and (iv) the implementation or application of or compliance with the “International Convergence
of Capital Measurement and Capital Standards, a Revised Framework” published by the Basel Committee on Banking Supervision in June 2004 in the form existing on the date of this Agreement (“Basel II”) or any other law or
regulation which implements Basel II (whether such implementation, application or compliance is by a government, regulator, the Lenders or any of its Affiliates or the Agents or any of its Affiliates)), then from time to time within fifteen
(15) days after demand by such Lender setting forth in reasonable detail such increased costs (with a copy of such demand to the Administrative Agent given in accordance with Section 3.06), the applicable Borrower shall pay to such Lender
such additional amounts as will compensate such Lender for such increased cost or reduction or, if applicable, the portion of such cost that is not represented by the Mandatory Cost. 

(b) If any Lender determines that the introduction of any Law regarding capital adequacy or any change therein or in the
interpretation thereof, in each case after the Closing Date, or compliance by such Lender (or its Lending Office) therewith, has the effect of reducing the rate of return on the capital of such Lender or any corporation controlling such Lender as a
consequence of such Lender’s obligations hereunder (taking into consideration its policies with respect to capital adequacy and such Lender’s desired return on capital), then from time to time upon demand of such Lender setting forth in
reasonable detail the charge and the calculation of such reduced rate of return (with a copy of such demand to the Administrative Agent given in accordance with Section 3.06), the applicable Borrower shall pay to such Lender such additional
amounts as will compensate such Lender for such reduction within fifteen (15) days after receipt of such demand. 

(c) Each Borrower shall pay to each Lender, (i) as long as such Lender shall be required to maintain reserves with
respect to liabilities or assets consisting of or including Eurocurrency funds or deposits, additional interest on the unpaid principal amount of each applicable Eurocurrency Rate Loan of such Borrower equal to the actual costs of such reserves
allocated to such Loan by such Lender (as determined by such Lender in good faith, which determination shall be conclusive in the absence of manifest error), and (ii) as long as such Lender shall be required to comply with any reserve ratio
requirement or analogous requirement of any other central banking or financial regulatory authority imposed in respect of the maintenance of the Commitments or the funding of any Eurocurrency Rate Loans of such Borrower, such additional costs
(expressed as a percentage per annum and rounded upwards, if necessary, to the nearest five decimal places) equal to the actual costs allocated to such Commitment or Loan by such Lender (as determined by such Lender in good faith, which
determination shall be conclusive absent manifest error) which in each case shall be due and payable on each date on which interest is payable on such Loan, provided such Borrower shall have received at least fifteen (15) days’ prior
notice (with a copy to the Administrative Agent) of such additional interest or cost from such Lender. If a Lender fails to give notice fifteen (15) days prior to the relevant Interest Payment Date, such additional interest or cost shall be due
and payable fifteen (15) days from receipt of such notice. 
  

 -99- 

 (d) Failure or delay on the part of any Lender to demand compensation
pursuant to this Section 3.04 shall not constitute a waiver of such Lender’s right to demand such compensation. 

(e) If any Lender requests compensation under this Section 3.04, then such Lender will, if requested by the
applicable Borrower, use commercially reasonable efforts to designate another Lending Office for any Loan or Letter of Credit affected by such event; provided that such efforts are made on terms that, in the reasonable judgment of such
Lender, cause such Lender and its Lending Office(s) to suffer no material economic, legal or regulatory disadvantage, and provided further that nothing in this Section 3.04(e) shall affect or postpone any of the Obligations of such
Borrower or the rights of such Lender pursuant to Section 3.04(a), (b), (c) or (d). 
 Section 3.05 Funding
Losses. 
 Upon demand of any Lender (with a copy to the Administrative Agent) from time to time, each Borrower shall
promptly compensate such Lender for and hold such Lender harmless from any loss, cost or expense actually incurred by it as a result of: 

(a) any continuation, conversion, payment or prepayment of any Eurocurrency Rate Loan of such Borrower on a day other than
the last day of the Interest Period for such Loan; or 
 (b) any failure by the applicable Borrower (for a reason
other than the failure of such Lender to make a Loan) to prepay, borrow, continue or convert any Eurocurrency Rate Loan of such Borrower on the date or in the amount notified by such Borrower; 

including any loss or expense arising from the liquidation or reemployment of funds obtained by it to maintain such Loan or from fees payable to
terminate the deposits from which such funds were obtained. 
 Section 3.06 Matters Applicable to All Requests for
Compensation. 
 (a) Any Agent or any Lender claiming compensation under this Article III shall deliver a
certificate to the applicable Borrower setting forth the additional amount or amounts to be paid to it hereunder which shall be conclusive in the absence of manifest error. In determining such amount, such Agent or such Lender may use any reasonable
averaging and attribution methods. 
 (b) With respect to any Lender’s claim for compensation under
Section 3.01, 3.02, 3.03 or 3.04, the Borrowers shall not be required to compensate such Lender for any amount incurred more than one hundred and eighty (180) days prior to the date that such Lender notifies the applicable Borrower of the
event that gives rise to such claim; provided that, if the circumstance giving rise to such claim is retroactive, then such 180-day period referred to above shall be extended to include the period of retroactive effect thereof. If any Lender
requests compensation by the Borrowers under Section 3.04, the applicable Borrower may, by notice to 
  

 -100- 

 
such Lender (with a copy to the Administrative Agent), suspend the obligation of such Lender to make or continue from one Interest Period to another applicable Eurocurrency Rate Loans, or, if
applicable, to convert Base Rate Loans into Eurocurrency Rate Loans, until the event or condition giving rise to such request ceases to be in effect (in which case the provisions of Section 3.06(c) shall be applicable); provided that
such suspension shall not affect the right of such Lender to receive the compensation so requested. 
 (c) If the
obligation of any Lender to make or continue any Eurocurrency Rate Loan, or to convert Base Rate Loans into Eurocurrency Rate Loans shall be suspended pursuant to Section 3.06(b) hereof, such Lender’s applicable Eurocurrency Rate Loans
shall be automatically converted into Base Rate Loans (or, if such conversion is not possible, repaid) on the last day(s) of the then current Interest Period(s) for such Eurocurrency Rate Loans (or, in the case of an immediate conversion required by
Section 3.02, on such earlier date as required by Law) and, unless and until such Lender gives notice as provided below that the circumstances specified in Section 3.01, 3.02, 3.03 or 3.04 hereof that gave rise to such conversion no longer
exist: 
 (i) to the extent that such Lender’s Eurocurrency Rate Loans have been so converted, all payments
and prepayments of principal that would otherwise be applied to such Lender’s applicable Eurocurrency Rate Loans shall be applied instead to its Base Rate Loans; and 

(ii) all Loans that would otherwise be made or continued from one Interest Period to another by such Lender as
Eurocurrency Rate Loans shall be made or continued instead as Base Rate Loans (if possible), and all Base Rate Loans of such Lender that would otherwise be converted into Eurocurrency Rate Loans shall remain as Base Rate Loans. 

(d) If any Lender gives notice to the Borrowers (with a copy to the Administrative Agent) that the circumstances specified
in Section 3.01, 3.02, 3.03 or 3.04 hereof that gave rise to the conversion of any of such Lender’s Eurocurrency Rate Loans pursuant to this Section 3.06 no longer exist (which such Lender agrees to do promptly upon such circumstances
ceasing to exist) at a time when Eurocurrency Rate Loans made by other Lenders under the applicable Facility are outstanding, if applicable, such Lender’s Base Rate Loans shall be automatically converted, on the first day(s) of the next
succeeding Interest Period(s) for such outstanding Eurocurrency Rate Loans, to the extent necessary so that, after giving effect thereto, all Loans held by the Lenders holding Eurocurrency Rate Loans (in Dollars) under such Facility and by such
Lender are held pro rata (as to principal amounts, interest rate basis, and Interest Periods) in accordance with their respective Commitments for the applicable Facility. 

Section 3.07 Replacement of Lenders under Certain Circumstances. 

(a) If at any time (i) the Borrowers become obligated to pay additional amounts or indemnity payments described in
Section 3.01 or 3.04 as a result of any condition described in such Sections or any Lender ceases to make any Eurocurrency Rate Loans as a result of any condition described in Section 3.02 or Section 3.04, (ii) any Lender becomes
a 
  

 -101- 

 
Defaulting Lender or (iii) any Lender becomes a Non-Consenting Lender, then Nielsen may, on ten (10) Business Days’ prior written notice to the Administrative Agent and such
Lender, replace such Lender by causing such Lender to (and such Lender shall be obligated to) assign pursuant to Section 10.07(b) (with the assignment fee to be paid by Nielsen in such instance) all of its rights and obligations under this
Agreement (in respect of any applicable Facility only in the case of clause (i) or, with respect to a Class vote, clause (iii)) to one or more Eligible Assignees; provided that neither the Administrative Agent nor any Lender shall have
any obligation to the Borrowers to find a replacement Lender or other such Person; and provided further that (A) in the case of any such assignment resulting from a claim for compensation under Section 3.04 or payments required to
be made pursuant to Section 3.01, such assignment will result in a reduction in such compensation or payments and (B) in the case of any such assignment resulting from a Lender becoming a Non-Consenting Lender, the applicable Eligible
Assignees shall have agreed to, and shall be sufficient (together with all other consenting Lenders) to cause the adoption of, the applicable departure, waiver or amendment of the Loan Documents. 

(b) Any Lender being replaced pursuant to Section 3.07(a) above shall (i) execute and deliver an Assignment and
Assumption with respect to such Lender’s applicable Commitment and outstanding Loans and participations in L/C Obligations and Swing Line Loans in respect thereof, and (ii) deliver any Notes evidencing such Loans to the applicable
Borrowers or Administrative Agent. Pursuant to such Assignment and Assumption, (A) the assignee Lender shall acquire all or a portion, as the case may be, of the assigning Lender’s Commitment and outstanding Loans and participations in L/C
Obligations and Swing Line Loans, (B) all obligations of the Borrowers owing to the assigning Lender relating to the Loans, Commitments and participations so assigned shall be paid in full by the assignee Lender to such assigning Lender
concurrently with such Assignment and Assumption and (C) upon such payment and, if so requested by the assignee Lender, delivery to the assignee Lender of the appropriate Note or Notes executed by the applicable Borrowers, the assignee Lender
shall become a Lender hereunder and the assigning Lender shall cease to constitute a Lender hereunder with respect to such assigned Loans, Commitments and participations, except with respect to indemnification provisions under this Agreement, which
shall survive as to such assigning Lender. In connection with any such replacement, if any such Non-Consenting Lender or Defaulting Lender does not execute and deliver to the Administrative Agent a duly executed Assignment and Assumption reflecting
such replacement within five (5) Business Days of the date on which the assignee Lender executes and delivers such Assignment and Assumption to such Non-Consenting Lender or Defaulting Lender, then such Non-Consenting Lender or Defaulting
Lender shall be deemed to have executed and delivered such Assignment and Assumption without any action on the part of the Non-Consenting Lender or Defaulting Lender. 

(c) Notwithstanding anything to the contrary contained above, any Lender that acts as an L/C Issuer may not be replaced
hereunder at any time that it has any Letter of Credit outstanding hereunder unless arrangements reasonably satisfactory to such L/C Issuer (including the furnishing of a back-up standby letter of credit in form and substance, and issued by an
issuer reasonably satisfactory to such L/C Issuer or the depositing of cash collateral into a cash collateral account in amounts and pursuant to arrangements reasonably satisfactory to such L/C Issuer) have been made with respect to each such
outstanding Letter of Credit and the Lender that acts as the Administrative Agent may not be replaced hereunder except in accordance with the terms of Section 9.09. 
  

 -102- 

 (d) In the event that (i) the Borrowers or the Administrative Agent has
requested that the Lenders consent to a departure or waiver of any provisions of the Loan Documents or agree to any amendment thereto, (ii) the consent, waiver or amendment in question requires the agreement of all affected Lenders in
accordance with the terms of Section 10.01 or all the Lenders with respect to a certain Class of the Loans and (iii) the Required Lenders have agreed to such consent, waiver or amendment, then any Lender who does not agree to such consent,
waiver or amendment shall be deemed a “Non-Consenting Lender.” 
 Section 3.08 Survival. 

All of the Borrowers’ obligations under this Article III shall survive termination of the Aggregate Commitments and repayment of all
other Obligations hereunder. 
 ARTICLE IV. 

Conditions Precedent to Credit Extensions 

Section 4.01 [Reserved]. 

Section 4.02 Conditions to Credit Extensions under Revolving Credit Facilities. 

(a) The obligation of each Revolving Credit Lender to honor any Request for Credit Extension under a Revolving Credit
Facility on or prior to the Pushdown Date is subject to the following conditions precedent: 
 (i) The
representations and warranties of the applicable Borrower (as they relate to such Borrower and Nielsen only) contained in Sections 5.02(a), 5.04, 5.13 and 5.16 shall be true and correct in all material respects on and as of the date of such Credit
Extension (it being understood that the funding of the Tender Facility is conclusive evidence that such representations and warranties are true and correct). 

(ii) The Administrative Agent and, if applicable, the relevant L/C Issuer or the relevant Swing Line Lender shall have
received a Request for Credit Extension in accordance with the requirements hereof (which shall contain no additional conditions thereto). 

(b) The obligation of each Revolving Credit Lender to honor any Request for Credit Extension under a Revolving Credit
Facility (other than a Committed Loan Notice requesting only a conversion of Loans to the other Type, or a continuation of Eurocurrency Rate Loans) after the Pushdown Date is subject to the following conditions precedent: 

(i) The representations and warranties of each Loan Party contained in Article V or any other Loan Document shall be true
and correct in all material respects on and as of the date of such Credit Extension; provided that, to the extent that such representations and warranties specifically refer to an earlier date, they shall be true and correct in all material respects
as of such earlier date. 
  

 -103- 

 (ii) No Default shall exist or would result from such proposed Credit
Extension or from the application of the proceeds therefrom. 
 (iii) The Administrative Agent and, if
applicable, the relevant L/C Issuer or the relevant Swing Line Lender shall have received a Request for Credit Extension in accordance with the requirements hereof. 

Each Request for Credit Extension (other than a Committed Loan Notice requesting only a conversion of Loans to the other Type, or a continuation of
Eurocurrency Rate Loans) submitted by the applicable Borrower shall be deemed to be a representation and warranty that the conditions specified in Section 4.02(b)(i) and (ii) have been satisfied on and as of the date of the applicable
Credit Extension. 
 ARTICLE V. 

Representations and Warranties 

Each Loan Party, subject to any general principles of law limiting the obligations of the Loan Parties or their Subsidiaries which are
specifically referred to in any legal opinion delivered in connection with this Agreement, represents and warrants to the Agents and the Lenders that: 

Section 5.01 Existence, Qualification and Power; Compliance with Laws. 

Each Loan Party and each Subsidiary (a) is a Person duly organized or formed, validly existing and in good standing (where relevant)
under the Laws of the jurisdiction of its incorporation or organization, (b) has all requisite power and authority to (i) own or lease its assets and carry on its business as currently conducted and (ii) execute, deliver and perform
its obligations under the Loan Documents to which it is a party, (c) is duly qualified and in good standing (where relevant) under the Laws of each jurisdiction where its ownership, lease or operation of properties or the conduct of its
business requires such qualification, (d) is in compliance with all Laws, orders, writs and injunctions and (e) has all requisite governmental licenses, authorizations, consents and approvals to operate its business as currently conducted;
except in each case referred to in clause (c), (d) or (e), to the extent that failure to do so could not reasonably be expected to have a Material Adverse Effect. 

Section 5.02 Authorization; No Contravention. 

The execution, delivery and performance by each Loan Party of each Loan Document to which such Person is a party, and the consummation of
the Transaction, are within such Loan Party’s corporate or other powers, (a) have been duly authorized by all necessary corporate or other organizational action, and do not and (b) will not (i) contravene the terms of any of such
Person’s Organization Documents, (ii) other than with respect to any Outstanding Indebtedness, conflict with or result in any breach or contravention of, or the creation of any Lien under (other than as permitted by Section 7.01), or
require any payment to be made under (x) any Contractual 
  

 -104- 

 
Obligation to which such Person is a party or affecting such Person or the properties of such Person or any of its Subsidiaries or (y) any material order, injunction, writ or decree of any
Governmental Authority or any arbitral award to which such Person or its property is subject; or (iii) violate any material Law; except with respect to any conflict, breach or contravention or payment (but not creation of Liens) referred to in
clause (ii)(x), to the extent that such conflict, breach, contravention or payment could not reasonably be expected to have a Material Adverse Effect. 

Section 5.03 Governmental Authorization; Other Consents. 

No material approval, consent, exemption, authorization, or other action by, or notice to, or filing with, any Governmental Authority or
any other Person is necessary or required in connection with (a) the execution, delivery or performance by, or enforcement against, any Loan Party of this Agreement or any other Loan Document, or for the consummation of the Transaction,
(b) the grant by any Loan Party of the Liens granted by it pursuant to the Collateral Documents, (c) the perfection or maintenance of the Liens created under the Collateral Documents (including the priority thereof) or (d) the
exercise by the Administrative Agent or any Lender of its rights under the Loan Documents or the remedies in respect of the Collateral pursuant to the Collateral Documents, except for (i) filings and registrations necessary to perfect the Liens
on the Collateral granted by the Loan Parties in favor of the Secured Parties, (ii) the approvals, consents, exemptions, authorizations, actions, notices and filings which have been duly obtained, taken, given or made and are in full force and
effect (or, with respect to consummation of the Transaction, will be duly obtained, taken, given or made and will be in full force and effect, in each case within the time period required to be so obtained, taken, given or made) and (iii) those
approvals, consents, exemptions, authorizations or other actions, notices or filings, the failure of which to obtain or make could not reasonably be expected to have a Material Adverse Effect. 

Section 5.04 Binding Effect. 

This Agreement and each other Loan Document has been duly executed and delivered by each Loan Party that is a party thereto. This
Agreement and each other Loan Document constitutes, a legal, valid and binding obligation of such Loan Party, enforceable against each Loan Party that is a party thereto in accordance with its terms, except as such enforceability may be limited by
(i) Debtor Relief Laws and by general principles of equity and (ii) the need for filings and registrations necessary to perfect the Liens on the Collateral granted by the Loan Parties in favor of the Secured Parties and (iii) the
effect of foreign Laws, rules and regulations as they relate to pledges of Equity Interests in Foreign Subsidiaries (other than those pledges made under the Laws of the jurisdiction of formation of the applicable Foreign Subsidiary). 

Section 5.05 Financial Statements; No Material Adverse Effect. 

(a) (i) The unaudited pro forma consolidated balance sheet of the Company and its Subsidiaries as at March 31, 2006
(including the notes thereto) (the “Pro Forma Balance Sheet”) and a pro forma consolidated statement of operations of the Company and its Subsidiaries for the twelve months ended March 31, 2006 (together with the Pro Forma

  

 -105- 

 
Balance Sheet, the “Pro Forma Financial Statements”), copies of which have heretofore been furnished to each Lender, have been prepared giving effect (as if such events had
occurred on such date or at the beginning of such periods, as the case may be) to the Transaction. The Pro Forma Financial Statements have been prepared in good faith, based on assumptions believed by the Company to be reasonable as of the date of
delivery thereof, and present fairly in all material respects on a pro forma basis the estimated financial position of the Company and its Subsidiaries as at March 31, 2006 and their estimated results of operations for the periods
covered thereby, assuming that the events specified in the preceding sentence had actually occurred at such date or at the beginning of the periods covered thereby. 

(ii) The Audited Financial Statements fairly present in all material respects the financial condition of the Company and
its Subsidiaries as of the dates thereof and their results of operations for the period covered thereby in accordance with GAAP consistently applied throughout the periods covered thereby, except as otherwise expressly noted therein. During the
period from December 31, 2005 to and including the Closing Date, there has been (i) no sale, transfer or other disposition by the Company or any of its Subsidiaries of any material part of the business or property of the Company or any of
its Subsidiaries, taken as a whole, and (ii) no purchase or other acquisition by the Company or any of its Subsidiaries of any business or property (including any Equity Interests of any other Person) material in relation to the consolidated
financial condition of the Company and its Subsidiaries, in each case, which is not reflected in the foregoing financial statements or in the notes thereto or has not otherwise been disclosed in writing to the Lenders prior to the Closing Date.

 (b) The forecasts of consolidated balance sheets, income statements and cash flow statements of the Company
and its Subsidiaries which have been furnished to the Administrative Agent prior to the Closing Date have been prepared in good faith on the basis of the assumptions stated therein, which assumptions were believed to be reasonable at the time of
preparation of such forecasts, it being understood that actual results may vary from such forecasts and that such variations may be material. 

(c) Since the Pushdown Date, there has been no event or circumstance, either individually or in the aggregate, that has
had or could reasonably be expected to have a Material Adverse Effect. 
 (d) As of the Closing Date, none of the
Covenant Parties or any of their Subsidiaries has any Indebtedness or other obligations or liabilities, direct or contingent (other than (i) the liabilities reflected on Schedule 5.05 to the Existing Credit Agreement, (ii) obligations
arising under this Agreement, (iii) liabilities incurred in the ordinary course of business and (iv) liabilities disclosed in the Pro Forma Financial Statements) that, either individually or in the aggregate, have had or could reasonably
be expected to have a Material Adverse Effect. 
  

 -106- 

 Section 5.06 Litigation. 

There are no actions, suits, proceedings, claims or disputes pending or, to the knowledge of the Borrowers, threatened in writing or
contemplated, at law, in equity, in arbitration or before any Governmental Authority, by or against any Loan Party or any of its Subsidiaries or against any of their properties or revenues (other than actions, suits, proceedings and claims in
connection with the Transaction) that either individually or in the aggregate, could reasonably be expected to have a Material Adverse Effect. 

Section 5.07 No Default. 

None of the Loan Parties or any of their Subsidiaries is in default under or with respect to, or a party to, any Contractual Obligation
(other than the Outstanding Indebtedness solely in connection with the Transaction) that could, either individually or in the aggregate, reasonably be expected to have a Material Adverse Effect. 

Section 5.08 Ownership of Property; Liens. 

(a) Each Loan Party and each of its Subsidiaries has good record title to, or valid leasehold interests in, or easements
or other limited property interests in, all Real Property necessary in the ordinary conduct of its business, free and clear of all Liens except as set forth on Schedule 5.08 to the Existing Credit Agreement and except for minor defects in title that
do not materially interfere with its ability to conduct its business or to utilize such assets for their intended purposes and Liens permitted by Section 7.01 and except where the failure to have such title could not reasonably be expected to
have, individually or in the aggregate, a Material Adverse Effect. 
 (b) As of the Closing Date, Schedules 8(a)
and 8(b) to the Perfection Certificate dated the Closing Date contain a true and complete list of each interest in material Real Property (i) owned by the Covenant Parties and their Subsidiaries as of the Closing Date and describe the type of
interest therein held by each such entity and (ii) leased, subleased or otherwise occupied or utilized by the Covenant Parties and their Subsidiaries, as lessee, sublessee, franchisee or licensee, as of the Closing Date and describe the type of
interest therein held by each such entity. 
 Section 5.09 Environmental Compliance. 

(a) There are no claims, actions, suits, or proceedings alleging potential liability or responsibility for violation of,
or otherwise relating to, any Environmental Law that could, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect. 

(b) Except as specifically disclosed in Schedule 5.09(b) to the Existing Credit Agreement or except as could not
reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect, (i) none of the properties currently or formerly owned, leased or operated by any Loan Party or any of its Subsidiaries is listed or proposed for
listing on 
  

 -107- 

 
the NPL or on the CERCLIS or any analogous foreign, state or local list or is adjacent to any such property; (ii) there are no and never have been any underground or aboveground storage
tanks or any surface impoundments, septic tanks, pits, sumps or lagoons in which Hazardous Materials are being or have been treated, stored or disposed on any property currently owned, leased or operated by any Loan Party or any of its Subsidiaries
or, to its knowledge, on any property formerly owned or operated by any Loan Party or any of its Subsidiaries; (iii) there is no asbestos or asbestos-containing material on any property currently owned or operated by any Loan Party or any of
its Subsidiaries; and (iv) Hazardous Materials have not been released, discharged or disposed of by any Person on any property currently or formerly owned, leased or operated by any Loan Party or any of its Subsidiaries and Hazardous Materials
have not otherwise been released, discharged or disposed of by any Loan Party or any of its Subsidiaries at any other location. 

(c) The properties owned, leased or operated by the Loan Parties and their Subsidiaries do not contain any Hazardous
Materials in amounts or concentrations which (i) constitute, or constituted a violation of, (ii) require remedial action under, or (iii) could give rise to liability under, Environmental Laws, which violations, remedial actions and
liabilities, individually or in the aggregate, could reasonably be expected to result in a Material Adverse Effect. 

(d) Except as specifically disclosed in Schedule 5.09(d) to the Existing Credit Agreement, none of the Loan Parties or
their Subsidiaries is undertaking, and has not completed, either individually or together with other potentially responsible parties, any investigation or assessment or remedial or response action relating to any actual or threatened release,
discharge or disposal of Hazardous Materials at any site, location or operation, either voluntarily or pursuant to the order of any Governmental Authority or the requirements of any Environmental Law except for such investigation or assessment or
remedial or response action that, individually or in the aggregate, could not reasonably be expected to result in a Material Adverse Effect. 

(e) All Hazardous Materials generated, used, treated, handled or stored at, or transported to or from, any property
currently or formerly owned or operated by any Loan Party or any of its Subsidiaries have been disposed of in a manner not reasonably expected to result, individually or in the aggregate, in a Material Adverse Effect. 

(f) Except as would not reasonably be expected to result, individually or in the aggregate, in a Material Adverse Effect,
none of the Loan Parties or any of their Subsidiaries has contractually assumed any liability or obligation under or relating to any Environmental Law. 

Section 5.10 Taxes. 

Except as set forth in Schedule 5.10 to the Existing Credit Agreement and except as could not, either individually or in the aggregate,
reasonably be expected to result in a Material Adverse Effect, each of the Loan Parties and their Subsidiaries have filed all tax returns required to be filed, and have paid all taxes levied or imposed upon them or their properties, that are due and
payable, except those (a) which are not overdue by more than thirty (30) days or (b) which are being contested in good faith by appropriate proceedings diligently conducted and for which adequate reserves have been provided in
accordance with GAAP. 
  

 -108- 

 Section 5.11 ERISA Compliance. 

(a) Except as set forth in Schedule 5.11(a) to the Existing Credit Agreement or as could not, either individually or in
the aggregate, reasonably be expected to result in a Material Adverse Effect, each Plan is in compliance with the applicable provisions of ERISA, the Code and other Federal or state Laws. 

(b) (i) No ERISA Event has occurred during the five year period prior to the date on which this representation is made or
deemed made with respect to any Pension Plan; (ii) no Pension Plan has an “accumulated funding deficiency” (as defined in Section 412 of the Code), whether or not waived; (iii) neither any Loan Party nor any ERISA Affiliate
has incurred, or reasonably expects to incur, any liability under Title IV of ERISA with respect to any Pension Plan (other than premiums due and not delinquent under Section 4007 of ERISA); (iv) neither any Loan Party nor any ERISA
Affiliate has incurred, or reasonably expects to incur, any liability (and no event has occurred which, with the giving of notice under Section 4219 of ERISA, would result in such liability) under Sections 4201 or 4243 of ERISA with respect to
a Multiemployer Plan; and (v) neither any Loan Party nor any ERISA Affiliate has engaged in a transaction that could be subject to Sections 4069 or 4212(c) of ERISA, except, with respect to each of the foregoing clauses of this
Section 5.11(b), as could not reasonably be expected, individually or in the aggregate, to result in a Material Adverse Effect. 

(c) The pension schemes of the Loan Parties and the Subsidiaries are funded to the extent required by Law or otherwise to
comply with the requirements of any material Law applicable in the jurisdiction in which the relevant pension scheme is maintained, in each case, except as could not reasonably be expected, individually or in the aggregate, to have a Material
Adverse Effect. 
 Section 5.12 Subsidiaries; Equity Interests. 

As of the Closing Date (after giving effect to any part of the Transaction that is consummated on or prior to the Closing Date), no Loan
Party has any material Subsidiaries other than those specifically disclosed in Schedule 5.12 to the Existing Credit Agreement, and all of the outstanding Equity Interests owned by the Loan Parties (or a Subsidiary of any Loan Party) in such material
Subsidiaries have been validly issued and are fully paid and all Equity Interests owned by a Loan Party (or a Subsidiary of any Loan Party) in such material Subsidiaries are owned free and clear of all Liens except (i) those created under the
Collateral Documents and (ii) any Lien that is permitted under Section 7.01. As of the Closing Date, Schedules 1(a) and 10(a) and (b) to the Perfection Certificate (a) set forth the name and jurisdiction of each Domestic
Subsidiary that is a Loan Party and (b) set forth the ownership interest of the Company and any other Subsidiary thereof in each Subsidiary, including the percentage of such ownership. 

 

 -109- 

 Section 5.13 Margin Regulations; Investment Company Act. 

(a) No Borrower is engaged nor will it engage, principally or as one of its important activities, in the business of
purchasing or carrying margin stock (within the meaning of Regulation U issued by the FRB), or extending credit for the purpose of purchasing or carrying margin stock, and no proceeds of any Borrowings or drawings under any Letter of Credit will be
used for any purpose that violates Regulation U. 
 (b) None of the Borrowers, any Person Controlling any
Borrowers, or any of the Subsidiaries of a Borrower is or is required to be registered as an “investment company” under the Investment Company Act of 1940. 

Section 5.14 Disclosure. 

To the best of the Borrowers’ knowledge, no report, financial statement, certificate or other written information furnished by or on
behalf of any Loan Party to any Agent or any Lender in connection with the transactions contemplated hereby and the negotiation of this Agreement or delivered hereunder or any other Loan Document (as modified or supplemented by other information so
furnished) when taken as a whole contains any material misstatement of fact or omits to state any material fact necessary to make the statements therein, in the light of the circumstances under which they were made, not materially misleading;
provided that, with respect to projected financial information and pro forma financial information, the Borrowers represent only that such information was prepared in good faith based upon assumptions believed to be reasonable at the time of
preparation; it being understood that such projections may vary from actual results and that such variances may be material. 

Section 5.15 Labor Matters. 

Except as, in the aggregate, could not reasonably be expected to have a Material Adverse Effect: (a) there are no strikes or other
labor disputes against any Loan Party or any of its Subsidiaries pending or, to the knowledge of the Borrowers, threatened; (b) hours worked by and payment made to employees of any Loan Party or any of its Subsidiaries have not been in
violation of the Fair Labor Standards Act or any other applicable Laws dealing with such matters; and (c) all payments due from any Loan Party or any of its Subsidiaries on account of employee health and welfare insurance have been paid or
accrued as a liability on the books of the relevant party. 
 Section 5.16 Patriot Act. 

(a) No Loan Party and, to the knowledge of each Loan Party, none of its Affiliates is in violation of any requirement of
applicable Law relating to terrorism or money laundering (“Anti-Terrorism Laws”), including Executive Order No. 13224 on Terrorist Financing, effective September 24, 2001 (the “Executive Order”), and the
Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act of 2001, Public Law 107-56 (the “USA Patriot Act”). 

 

 -110- 

 (b) No Loan Party and, to the knowledge of each Loan Party, no Affiliate or
broker or other agent of such Loan Party acting or benefiting in any capacity in connection with the Loans is any of the following: 

(i) a person that is listed in the annex to, or is otherwise subject to the provisions of, the Executive Order;

 (ii) a person owned or controlled by, or acting for or on behalf of, any person that is listed in the annex
to, or is otherwise subject to the provisions of, the Executive Order; 
 (iii) a person with which any Lender is
prohibited from dealing or otherwise engaging in any transaction by any Anti-Terrorism Law; 
 (iv) a person that
commits, threatens or conspires to commit or supports “terrorism” as defined in the Executive Order; or 

(v) a person that is named as a “specially designated national and blocked person” on the most current list
published by the U.S. Treasury Department Office of Foreign Assets Control (“OFAC”) at its official website or any replacement website or other replacement official publication of such list. 

(c) No Loan Party and, to the knowledge of each Loan Party, no broker or other agent of such Loan Party acting in any
capacity in connection with the Loans (i) conducts any business or engages in making or receiving any contribution of funds, goods or services to or for the benefit of any person described in paragraph (b) above, (ii) deals in, or
otherwise engages in any transaction relating to, any property or interests in property blocked pursuant to the Executive Order, or (iii) engages in or conspires to engage in any transaction that evades or avoids, or has the purpose of evading
or avoiding, or attempts to violate, any of the prohibitions set forth in any Anti-Terrorism Law. 
 Section 5.17
Intellectual Property; Licenses, Etc. 
 Each of the Loan Parties and their Subsidiaries own, license or possess the
right to use, all of the trademarks, service marks, trade names, domain names, copyrights, patents, patent rights, licenses, technology, software, know-how database rights, design rights and other intellectual property rights (collectively,
“IP Rights”) that are reasonably necessary for the operation of their respective businesses as currently conducted, and, without conflict with the rights of any Person, except to the extent such conflicts, either individually or in
the aggregate, could not reasonably be expected to have a Material Adverse Effect. No IP Rights, advertising, product, process, method, substance, part or other material used by any Loan Party or any of its Subsidiaries in the operation of their
respective businesses as currently conducted infringes upon any rights held by any Person except for such infringements, individually or in the aggregate, which could not reasonably be expected to have a Material Adverse Effect. No claim or
litigation regarding any of the IP Rights, is pending or, to the knowledge of the Borrowers, threatened against any Loan Party or any of its Subsidiaries, which, either individually or in the aggregate, could reasonably be expected to have a
Material Adverse Effect. 
  

 -111- 

 Except pursuant to licenses and other user agreements entered into by each Loan Party in the
ordinary course of business, on and as of the Closing Date (i) each Loan Party owns and possesses the right to use, and has done nothing to authorize or enable any other Person to use, any copyright, patent or trademark listed in Schedule 12(a)
or 12(b) to the Perfection Certificate and (ii) all registrations listed in Schedule 12(a) or 12(b) to the Perfection Certificate are valid and in full force and effect, except, in each case, to the extent failure to own or possess such right
to use or of such registrations to be valid and in full force and effect could not reasonably be expected, individually or in the aggregate, to have a Material Adverse Effect. 

Section 5.18 Solvency. 

On the Closing Date after giving effect to the Transaction, the Loan Parties, on a consolidated basis, are Solvent. 

Section 5.19 Subordination of Junior Financing. 

The Obligations are “Senior Debt,” “Senior Indebtedness,” “Guarantor Senior Debt” or “Senior Secured
Financing” (or any comparable term) under, and as defined in, any Junior Financing Documentation. 
 Section 5.20 Dutch
FSA. 
 The Dutch Borrower is in compliance with the Dutch FSA and any regulations issued pursuant thereto, except as could
not reasonably be expected to have a Material Adverse Effect. 
 Section 5.21 Security Documents. 

(a) Security Agreement. The Collateral Documents are effective to create in favor of the Collateral Agent for the
benefit of the Secured Parties, legal, valid and enforceable Liens on, and security interests in, the Collateral described therein to the extent intended to be created thereby and (i) when financing statements and other filings in appropriate
form are filed in the offices specified on Schedule 7 to the Perfection Certificate and (ii) upon the taking of possession or control by the Collateral Agent of such Collateral with respect to which a security interest may be perfected only by
possession or control (which possession or control shall be given to the Collateral Agent to the extent possession or control by the Collateral Agent is required by the Security Agreement or the Intercreditor Agreement), the Liens created by the
Collateral Documents shall constitute fully perfected Liens on, and security interests in (to the extent intended to be created thereby), all right, title and interest of the grantors in such Collateral to the extent perfection can be obtained by
filing financing statements, in each case subject to no Liens other than Liens permitted hereunder. 
 (b) PTO
Filing; Copyright Office Filing. When the Security Agreement or a short form thereof is properly filed in the United States Patent and Trademark Office and the United States Copyright Office, the Liens created by such Security Agreement shall
constitute 
  

 -112- 

 
fully perfected Liens on, and security interests in, all right, title and interest of the grantors thereunder (to the extent intended to be created thereby) in Patents (as defined in the Security
Agreement) registered or applied for with the United States Patent and Trademark Office or Copyrights (as defined in such Security Agreement) registered or applied for with the United States Copyright Office, as the case may be, in each case subject
to no Liens other than Liens permitted hereunder (it being understood that subsequent recordings in the United States Patent and Trademark Office and the United States Copyright Office may be necessary to perfect a Lien on registered Patents and
Copyrights acquired by the grantors thereof after the Closing Date). 
 (c) Valid Liens. Each Collateral
Document delivered pursuant to Sections 6.11 and 6.13 will, upon execution and delivery thereof, be effective to create in favor of the Collateral Agent, for the benefit of the Secured Parties, legal, valid and enforceable Liens on, and security
interests in (to the extent intended to be created thereby), all of the Loan Parties’ right, title and interest in and to the Collateral thereunder and (i) when all appropriate filings, recordings, registrations or notifications are made
as may be required under applicable Law and (ii) upon the taking of possession or control by the Collateral Agent of such Collateral with respect to which a security interest may be perfected only by possession or control (which possession or
control shall be given to the Collateral Agent to the extent required by any such Collateral Document), such Collateral Document will constitute fully perfected Liens on, and security interests in, all right, title and interest of the Loan Parties
in such Collateral (to the extent required thereby), in each case subject to no Liens other than Liens permitted hereunder. 

(d) Notwithstanding anything herein (including this Section 5.21) or in any other Loan Document to the contrary, no
Borrower or any other Loan Party makes any representation or warranty as to the effects of perfection or non-perfection, the priority or the enforceability of any pledge of or security interest (other than with respect to those pledges and security
interests made under the Laws of the jurisdiction of formation of the applicable Foreign Subsidiary) in any Equity Interests of any Foreign Subsidiary, or as to the rights and remedies of the Agents or any Lender with respect thereto, under foreign
Law. 
 ARTICLE VI. 

Affirmative Covenants 

So long as any Lender shall have any Commitment hereunder, any Loan or other Obligation hereunder which is accrued and payable shall
remain unpaid or unsatisfied, or any Letter of Credit shall remain outstanding, each of the Loan Parties shall, and shall cause each of their Restricted Subsidiaries to: 

Section 6.01 Financial Statements. 

(a) Deliver to the Administrative Agent for prompt further distribution to each Lender, as soon as available, but in any
event within one hundred and five (105) days (or such earlier date on which the Company is required to make any public filing of such information) after the end of each fiscal year of the Company beginning with the 2006 fiscal year, a
consolidated balance sheet of the Company and its Subsidiaries as at the end of such fiscal year, and the related consolidated statements of income or operations, stockholders’ equity and cash

  

 -113- 

 
flows for such fiscal year, setting forth in each case in comparative form the figures for the previous fiscal year, all in reasonable detail and prepared in accordance with GAAP, audited and
accompanied by a report and opinion of Ernst & Young Accountants or any other independent registered public accounting firm of nationally recognized standing, which report and opinion shall be prepared in accordance with generally accepted
auditing standards and shall not be subject to any “going concern” or like qualification or exception or any qualification or exception as to the scope of such audit; 

(b) Deliver to the Administrative Agent for prompt further distribution to each Lender, as soon as available, but in any
event within sixty (60) days (or such earlier date on which the Company is required to make any public filing of such information), after the end of each of the first three (3) fiscal quarters of each fiscal year of the Company, a
consolidated balance sheet of the Company and its Subsidiaries as at the end of such fiscal quarter (or, ninety (90) days, for the fiscal quarter ending on June 30, 2006 or if Nielsen notifies the Administrative Agent in writing that the
Company intends to switch the currency in which the financial statements are reported) and the related (i) consolidated statements of income or operations for such fiscal quarter and for the portion of the fiscal year then ended and
(ii) consolidated statements of cash flows for such fiscal quarter and the portion of the fiscal year then ended, setting forth in each case in comparative form the figures for the corresponding fiscal quarter of the previous fiscal year and
the corresponding portion of the previous fiscal year, all in reasonable detail and certified by a Responsible Officer of the Company as fairly presenting in all material respects the financial condition, results of operations, stockholders’
equity and cash flows of the Company and its Subsidiaries in accordance with GAAP, subject only to normal year-end audit adjustments and the absence of footnotes; 

(c) Deliver to the Administrative Agent for prompt further distribution to each Lender, as soon as available, and in any
event no later than one hundred and five (105) days after the end of each fiscal year of the Company, a detailed consolidated budget for the following fiscal year (including a projected consolidated balance sheet of the Company and its
Subsidiaries as of the end of the following fiscal year, the related consolidated statements of projected cash flow and projected income and a summary of the material underlying assumptions applicable thereto)(collectively, the
“Projections”), which Projections shall in each case be accompanied by a certificate of a Responsible Officer stating that such Projections are based on reasonable estimates, information and assumptions and that such Responsible
Officer has no reason to believe that such Projections are incorrect or misleading in any material respect; and 

(d) Deliver to the Administrative Agent for prompt further distribution to each Lender, simultaneously with the delivery
of each set of consolidated financial statements referred to in Sections 6.01(a) and (b) above, related consolidating footnotes satisfying the requirements of Rule 3-10 of Regulation S-X under the Securities Act and reasonable calculations that
bridge between such financial statements and any amounts reported on a Compliance Certificate related thereto that are calculated with respect to the Covenant Parties and their Restricted Subsidiaries. 

Notwithstanding the foregoing, the obligations in paragraphs (a) and (b) of this Section 6.01 may be satisfied with
respect to financial information of the Company and the Restricted Subsidiaries by furnishing (A) the applicable financial statements of the Company (or any direct 

 

 -114- 

 
or indirect parent of the Company) or (B) the Company’s (or any direct or indirect parent thereof), as applicable, Form l 0-K or 10-Q, as applicable, filed with the SEC; provided
that, with respect to each of clauses (A) and (B), to the extent such information is in lieu of information required to be provided under Section 6.01(a), such materials are accompanied by a report and opinion of Ernst & Young
Accountants or any other independent registered public accounting firm of nationally recognized standing, which report and opinion shall be prepared in accordance with generally accepted auditing standards and shall not be subject to any “going
concern” or like qualification or exception or any qualification or exception as to the scope of such audit. 
 Documents
required to be delivered pursuant to Section 6.01 and Section 6.02(c) and (d) may be delivered electronically and if so delivered, shall be deemed to have been delivered on the date (i) on which Nielsen (or any direct or indirect
parent of Nielsen) posts such documents, or provides a link thereto on the website on the Internet at the website address listed on Schedule 10.02 to the Existing Credit Agreement; or (ii) on which such documents are posted on Nielsen’s
behalf on IntraLinks/IntraAgency or another relevant website, if any, to which each Lender and the Administrative Agent have access (whether a commercial, third-party website or whether sponsored by the Administrative Agent); provided that:
(i) upon written request by the Administrative Agent, Nielsen shall deliver paper copies of such documents to the Administrative Agent for further distribution to each Lender until a written request to cease delivering paper copies is given by
the Administrative Agent and (ii) Nielsen shall notify (which may be by facsimile or electronic mail) the Administrative Agent of the posting of any such documents and provide to the Administrative Agent by electronic mail electronic versions
(i.e., soft copies) of such documents. Notwithstanding anything contained herein, in every instance the Borrowers shall be required to provide paper copies of the Compliance Certificates required by Section 6.02(a) to the Administrative
Agent; provided, however, that if such Compliance Certificate is first delivered by electronic means, the date of such delivery by electronic means shall constitute the date of delivery for purposes of compliance with Section 6.02(a). Each
Lender shall be solely responsible for timely accessing posted documents or requesting delivery of paper copies of such documents from the Administrative Agent and maintaining its copies of such documents. 

Section 6.02 Certificates; Other Information. 

Deliver to the Administrative Agent for prompt further distribution to each Lender: 

(a) no later than five (5) days after the delivery of the financial statements referred to in Section 6.01(a)
and (b), a duly completed Compliance Certificate signed by a Responsible Officer of Nielsen; 
 (b) no later than
five (5) days after the delivery of the financial statements referred to in Section 6.01(a), but only if available after the use of commercially reasonable efforts, a certificate of its independent registered public accounting firm stating
that in making the examination necessary therefor no knowledge was obtained of any Event of Default under Section 7.11 or, if any such Event of Default shall exist, stating the nature and status of such event; 

 

 -115- 

 (c) promptly after the same are publicly available, copies of all annual,
regular, periodic and special reports and registration statements which the Company or any Subsidiary files with the SEC or with any Governmental Authority that may be substituted therefor (other than amendments to any registration statement (to the
extent such registration statement, in the form it became effective, is delivered), exhibits to any registration statement and, if applicable, any registration statement on Form S-8) and in any case not otherwise required to be delivered to the
Administrative Agent pursuant hereto; 
 (d) promptly after the furnishing thereof, copies of any material
requests or material notices received by any Loan Party (other than in the ordinary course of business) or material statements or material reports furnished to any holder of debt securities of any Loan Party or of any of its Subsidiaries pursuant to
the terms of any Senior Subordinated Debt Documentation, Senior Unsecured Debt Documentation or Junior Financing Documentation in each case in a principal amount in excess of the Threshold Amount and not otherwise required to be furnished to the
Lenders pursuant to any clause of this Section 6.02; 
 (e) together with the delivery of each Compliance
Certificate pursuant to Section 6.02(a) (but, in the case of clause (i), only together with the delivery of a Compliance Certificate in connection with financial statements delivered pursuant to Section 6.01(a)), (i) a report setting
forth the information required by a Perfection Certificate Supplement or confirming that there has been no change in such information since the Closing Date or the date of the last such report, (ii) a description of each event, condition or
circumstance during the last fiscal quarter covered by such Compliance Certificate requiring a mandatory prepayment under Section 2.05(b) and (iii) a list of each Subsidiary of a Covenant Party that identifies each Subsidiary as a
Restricted or an Unrestricted Subsidiary as of the date of delivery of such Compliance Certificate; 
 (f)
promptly, such additional information regarding the business, legal, financial or corporate affairs of the Loan Parties or any of their respective Subsidiaries, or compliance with the terms of the Loan Documents, as the Administrative Agent or any
Lender through the Administrative Agent may from time to time reasonably request; and 
 (g) any change to
Schedule 1.01B to the Existing Credit Agreement. 
 Section 6.03 Notices. 

Promptly after a Responsible Officer of a Loan Party has obtained knowledge thereof, notify the Administrative Agent: 

(a) of the occurrence of any Default; and 

(b) of any matter that has resulted or could reasonably be expected to result in a Material Adverse Effect. 

 

 -116- 

 Each notice pursuant to this Section shall be accompanied by a written statement of a
Responsible Officer of Nielsen (x) that such notice is being delivered pursuant to Section 6.03(a) or (b) (as applicable) and (y) setting forth details of the occurrence referred to therein and stating what action Nielsen has
taken and proposes to take with respect thereto. 
 Section 6.04 Payment of Obligations. 

Pay, discharge or otherwise satisfy as the same shall become due and payable in the normal conduct of its business, all its obligations
and liabilities in respect of taxes, assessments and governmental charges or levies imposed upon it or upon its income or profits or in respect of its property, except, in each case, to the extent the failure to pay or discharge the same could not
reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect. 
 Section 6.05 Preservation of
Existence, Etc. 
 (a) Preserve, renew and maintain in full force and effect its legal existence under the
Laws of the jurisdiction of its organization except (x) in a transaction permitted by Section 7.04 or 7.05 and (y) any Restricted Subsidiary may merge or consolidate with any other Restricted Subsidiary and (b) take all
reasonable action to maintain all rights, privileges (including its good standing where applicable in the relevant jurisdiction), permits, licenses and franchises necessary or desirable in the normal conduct of its business, except (i) to the
extent that failure to do so could not reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect or (ii) pursuant to a transaction permitted by Section 7.04 or 7.05 or clause (y) of this
Section 6.05. 
 Section 6.06 Maintenance of Properties. 

Except if the failure to do so could not reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect,
(a) maintain, preserve and protect all of its material properties and equipment necessary in the operation of its business in good working order, repair and condition, ordinary wear and tear excepted and casualty or condemnation excepted, and
(b) make all necessary renewals, replacements, modifications, improvements, upgrades, extensions and additions thereof or thereto in accordance with prudent industry practice and in the normal conduct of its business. 

Section 6.07 Maintenance of Insurance. 

Maintain with financially sound and reputable insurance companies, insurance with respect to its properties and business against loss or
damage of the kinds customarily insured against by Persons engaged in the same or similar business, of such types and in such amounts (after giving effect to any self-insurance reasonable and customary for similarly situated Persons engaged in the
same or similar businesses as the Company and the Restricted Subsidiaries) as are customarily carried under similar circumstances by such other Persons. With respect to each mortgaged property, obtain flood insurance in such total amount as the
Administrative Agent or the Required Lenders may from time to time reasonably require, if at any time the area in which any improvements located on any mortgaged property is designated a “flood hazard area” in any

  

 -117- 

 
Flood Insurance Rate Map published by the Federal Emergency Management Agency (or any successor agency), and otherwise comply with the National Flood Insurance Program as set forth in the Flood
Disaster Protection Act of 1973, as amended from time to time. 
 Section 6.08 Compliance with Laws. 

Comply in all material respects with the requirements of all Laws and all orders, writs, injunctions and decrees applicable to it or to
its business or property, except if the failure to comply therewith could not reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect. 

Section 6.09 Books and Records. 

Maintain proper books of record and account, in which entries that are full, true and correct in all material respects and are in
conformity with GAAP consistently applied and which reflect all material financial transactions and matters involving the assets and business of the Loan Parties or a Restricted Subsidiary, as the case may be (it being understood and agreed that
certain Foreign Subsidiaries maintain individual books and records in conformity with generally accepted accounting principles in their respective countries of organization and that such maintenance shall not constitute a breach of the
representations, warranties or covenants hereunder). 
 Section 6.10 Inspection Rights. 

Permit representatives and independent contractors of the Administrative Agent and each Lender to visit and inspect any of its
properties, to examine its corporate, financial and operating records, and make copies thereof or abstracts therefrom, and to discuss its affairs, finances and accounts with its directors, officers, and independent public accountants, all at the
reasonable expense of the Borrowers and at such reasonable times during normal business hours and as often as may be reasonably desired, upon reasonable advance notice to the Borrowers; provided that, excluding any such visits and inspections
during the continuation of an Event of Default, only the Administrative Agent on behalf of the Lenders may exercise rights of the Administrative Agent and the Lenders under this Section 6.10 and the Administrative Agent shall not exercise such
rights more often than two (2) times during any calendar year and only one (1) such time shall be at the Borrowers’ expense; provided further that when an Event of Default exists, the Administrative Agent or any Lender (or any
of their respective representatives or independent contractors) may do any of the foregoing at the expense of the Borrowers at any time during normal business hours and upon reasonable advance notice. The Administrative Agent and the Lenders shall
give the Borrowers the opportunity to participate in any discussions with the Borrowers’ independent public accountants. 

Section 6.11 Additional Collateral; Additional Guarantors. 

(a) Subject to this Section 6.11 and Section 6.13(b), with respect to any property acquired after the Closing
Date by any Loan Party that is intended to be subject to the Lien created by any of the Collateral Documents but is not so subject, promptly (and in any event 

 

 -118- 

 
within 60 days after the acquisition thereof) (i) execute and deliver to the Administrative Agent and the Collateral Agent such amendments or supplements to the relevant Collateral Documents
or such other documents as the Administrative Agent or the Collateral Agent shall reasonably deem necessary or advisable to grant to the Collateral Agent, for its benefit and for the benefit of the other Secured Parties, a Lien on such property
subject to no Liens other than Liens permitted hereunder, and (ii) take all commercially reasonable actions necessary to cause such Lien to be duly perfected to the extent required by such Collateral Document in accordance with all applicable
Law, including the filing of financing statements in such jurisdictions as may be reasonably requested by the Administrative Agent. The Borrowers shall otherwise take such commercially reasonable actions and execute and/or deliver to the Collateral
Agent such documents as the Administrative Agent or the Collateral Agent shall reasonably require to confirm the validity, perfection and priority of the Lien of the Collateral Documents on such after-acquired properties. 

(b) With respect to any Person that is or becomes a direct Subsidiary of a Loan Party after the Closing Date, promptly
(and in any event within 60 days after such Person becomes a Subsidiary) (i) deliver to the Collateral Agent the certificates, if any, representing all of the Equity Interests of such Subsidiary owned by such Loan Party, together with undated
stock powers or other appropriate instruments of transfer executed and delivered in blank by a duly authorized officer of the holder(s) of such Equity Interests, and all intercompany notes owing from such Subsidiary to any Loan Party together with
instruments of transfer executed and delivered in blank by a duly authorized officer of such Loan Party (in each case, with respect to Foreign Subsidiaries, to the extent applicable and permitted under foreign laws, rules or regulations) or, if
necessary to perfect a Lien under applicable Law, by means of an applicable Collateral Document, create a Lien on such Equity Interests and intercompany notes in favor of the Collateral Agent on behalf of the Secured Parties and (ii) cause any
such new Subsidiary (A) to execute a joinder agreement reasonably acceptable to the Administrative Agent or such comparable documentation to become a Subsidiary Guarantor and a joinder agreement to the applicable Collateral Documents (including
the Security Agreement), substantially in the form annexed thereto, or, in the case of a Foreign Subsidiary, execute a security agreement compatible with the Laws of such Foreign Subsidiary’s jurisdiction in form and substance reasonably
satisfactory to the Administrative Agent, and (B) to take all actions necessary or advisable in the opinion of the Administrative Agent or the Collateral Agent to cause the Lien created by the applicable Collateral Documents (including the
Security Agreement) to be duly perfected to the extent required by such agreement in accordance with all applicable Law, including the filing of financing statements in such jurisdictions as may be reasonably requested by the Administrative Agent or
the Collateral Agent. Notwithstanding the foregoing, (1) the Equity Interests required to be delivered to the Collateral Agent, or on which a Lien is required to be created, pursuant to clause (i) of this Section 6.11(b) shall not
include any Equity Interests of a Foreign Subsidiary that is an Excluded Subsidiary by reason of clauses (b), (d), (f) or (g) of the definition of Excluded Subsidiary and (2) no Excluded Subsidiary or Unrestricted Subsidiary shall be
required to take the actions specified in clause (ii) of this Section 6.11(b); provided that the exception set forth in clause (1) with respect to Equity Interests of a Foreign Subsidiary that is an Excluded Subsidiary by
reason of clause (g) of the definition of Excluded Subsidiary of this sentence shall not apply to (A) voting stock of any Subsidiary that is a first-tier controlled foreign corporation

  

 -119- 

 
(as defined in Section 957(a) of the Code) representing 65% of the total voting power of all outstanding voting stock of such Subsidiary and (B) 100% of the Equity Interests not
constituting voting stock of any such Subsidiary, except that any such Equity Interests constituting “stock entitled to vote” within the meaning of Treasury Regulation Section 1.956-2(c)(2) shall be treated as voting stock for
purposes of this Section 6.11(b). 
 (c) Promptly grant to the Collateral Agent, within 60 days of the
acquisition thereof, a security interest in and mortgage in a form reasonably satisfactory to the Administrative Agent and Collateral Agent (a “Mortgage”) on each parcel of Real Property owned in fee by such Loan Party as is
acquired by such Loan Party after the Closing Date and that, together with any improvements thereon, individually has a fair market value of at least $15 million as additional security for the Obligations (unless the subject property is already
mortgaged to a third party to the extent permitted hereunder). Such Mortgages shall be granted pursuant to documentation reasonably satisfactory in form and substance to the Administrative Agent and the Collateral Agent and shall constitute valid
and enforceable perfected Liens subject only to Liens permitted hereunder. The Mortgages or instruments related thereto shall be duly recorded or filed in such manner and in such places as are required by Law to establish, perfect, preserve and
protect the Liens in favor of the Collateral Agent required to be granted pursuant to the Mortgages and all taxes, fees and other charges payable in connection therewith shall be paid in full. Such Loan Party shall otherwise take such commercially
reasonable actions and execute and/or deliver to the Collateral Agent such documents as the Administrative Agent or the Collateral Agent shall reasonably require to confirm the validity, perfection and priority of the Lien of any existing Mortgage
or new Mortgage against such after-acquired Real Property (including a Title Policy, a Survey and local counsel opinion (in form and substance reasonably satisfactory to the Administrative Agent and the Collateral Agent) in respect of such
Mortgage). 
 (d) The foregoing shall not require the creation or perfection of pledges of or security interests
in, or the obtaining of title insurance or surveys with respect to, particular assets if and for so long as (i) in the reasonable judgment of the Administrative Agent, the cost of creating or perfecting such pledges or security interests in
such assets or obtaining title insurance or surveys in respect of such assets shall be excessive in view of the benefits to be obtained by the Lenders therefrom or (ii) the creation or perfection of such pledges or security interests would
violate third party contracts or applicable Law (including any Law requiring the approval or consultation of any “works council” or similar entity before a security interest can be granted, in which case the Borrowers shall use their
commercially reasonable efforts to obtain such approval, unless the Administrative Agent shall determine in its reasonable judgment that such pledge or security interest shall not be required with respect to such assets). In addition, the foregoing
will not require actions under this Section 6.11 by a Person if and to the extent that such action would (a) go beyond the corporate or other powers of the Person concerned (and then only as such corporate or other power cannot be modified
or excluded to allow such action) or (b) unavoidably result in material issues of director’s personal liability, breach of fiduciary duty or criminal liability. The Administrative Agent may grant extensions of time for the perfection of
security interests in or the obtaining of title insurance with respect to particular assets (including extensions beyond the Closing Date for the perfection of security interests in the assets of the Loan Parties on such date) where it reasonably
determines, in consultation with the Borrowers, that perfection cannot be accomplished without undue effort or expense by the time or times at which it would otherwise be required by this Agreement or the Collateral Documents. 

 

 -120- 

 (e) Notwithstanding the foregoing provisions of this Section 6.11 or
anything in this Agreement or any other Loan Document to the contrary, Liens required to be granted from time to time pursuant to Section 6.11 shall be subject to exceptions and limitations set forth in the Collateral Documents as in effect on
the Amendment Effective Date and, to the extent appropriate in the applicable jurisdiction, as agreed between the Collateral Agent and Nielsen. Notwithstanding the foregoing provisions of this Section 6.11 or anything in this Agreement or any
other Loan Document to the contrary, any Subsidiary of the Company that Guarantees the Senior Subordinated Debt or the Senior Unsecured Debt shall be a Guarantor hereunder for so long as it Guarantees such Indebtedness. 

Section 6.12 Compliance with Environmental Laws. 

(a) Except, in each case, to the extent that the failure to do so could not reasonably be expected to have, individually
or in the aggregate, a Material Adverse Effect, comply, and take all reasonable actions to cause all lessees and other Persons operating or occupying its properties to comply with all applicable Environmental Laws and Environmental Permits; obtain
and renew all Environmental Permits necessary for its operations and properties; and, in each case to the extent the Loan Parties are required by Environmental Laws, conduct any investigation, study, sampling and testing, and undertake any cleanup,
removal, remedial or other action necessary to remove and clean up all Hazardous Materials from any affected property, in accordance with the requirements of all Environmental Laws. 

Section 6.13 Further Assurances and Post-Closing Conditions. 

(a) Within ninety (90) days after the Pushdown Date (subject to extension by the Administrative Agent in its
discretion), deliver each Collateral Document set forth on Schedule 6.13(a), duly executed by each Loan Party party thereto, together with all documents and instruments required to perfect the security interest of the Administrative Agent in the
Collateral (if any) free of any other pledges, security interests or mortgages, except Liens permitted hereunder. 

(b) Promptly upon reasonable request by the Administrative Agent (i) correct any material defect or error that may be
discovered in the execution, acknowledgment, filing or recordation of any Collateral Document or other document or instrument relating to any Collateral, and (ii) do, execute, acknowledge, deliver, record, re-record, file, re-file, register and
re-register any and all such further acts, deeds, certificates, assurances and other instruments as the Administrative Agent may reasonably request from time to time in order to carry out more effectively the purposes of the Collateral Documents. If
the Administrative Agent, the Collateral Agent or the Required Lenders determine that they are required by applicable Law to have appraisals prepared in respect of the Real Property of any Loan Party constituting Collateral, the Borrowers shall
provide to the Administrative Agent appraisals that satisfy the applicable requirements of the Real Estate Appraisal Reform Amendments of FIRREA and are otherwise in form and substance reasonably satisfactory to the Administrative Agent and the
Collateral Agent. 
  

 -121- 

 Section 6.14 Designation of Subsidiaries. 

Nielsen (with the consent of the Company) may at any time after the Pushdown Date designate any Restricted Subsidiary of any Covenant
Party (other than a Borrower) as an Unrestricted Subsidiary or any Unrestricted Subsidiary as a Restricted Subsidiary; provided that (i) immediately before and after such designation, no Default shall have occurred and be continuing,
(ii) immediately after giving effect to such designation, the Covenant Parties shall be in compliance, on a Pro Forma Basis, with the covenants set forth in Section 7.11 (it being understood that if no Test Period cited in
Section 7.11 has passed, the covenants in Section 7.11 for the first Test Period cited in such Section shall be satisfied as of the last four quarters ended and, as a condition precedent to the effectiveness of any such designation,
Nielsen shall deliver to the Administrative Agent a certificate setting forth in reasonable detail the calculations demonstrating such compliance), (iii) none of the Covenant Parties may be designated as an Unrestricted Subsidiary, (iv) no
Subsidiary may be designated as an Unrestricted Subsidiary if it is a “Restricted Subsidiary” for the purpose of the Senior Subordinated Debt, the Senior Unsecured Debt or any Junior Financing, as applicable, (v) no Restricted
Subsidiary may be designated an Unrestricted Subsidiary if it was previously designated an Unrestricted Subsidiary and (vi) if a Restricted Subsidiary is being designated as an Unrestricted Subsidiary hereunder, the sum of (A) the assets
of such Subsidiary as of such date of designation (the “Designation Date”), as set forth on such Subsidiary’s most recent balance sheet, plus (B) the aggregate amount of assets of all Unrestricted Subsidiaries
designated as Unrestricted Subsidiaries pursuant to this Section 6.14 prior to the Designation Date (in each case measured as of the date of each such Unrestricted Subsidiary’s designation as an Unrestricted Subsidiary) shall not exceed 5%
of the Total Assets as of such Designation Date pro forma for such designation. The designation of any Subsidiary as an Unrestricted Subsidiary after the Closing Date shall constitute an Investment by the Covenant Parties therein at the date of
designation in an amount equal to the net book value of the Covenant Parties’ (as applicable) investment therein. The designation of any Unrestricted Subsidiary as a Restricted Subsidiary shall constitute (i) the incurrence at the time of
designation of any Investment, Indebtedness or Liens of such Subsidiary existing at such time and (ii) a return on any Investment by the Covenant Parties in Unrestricted Subsidiaries pursuant to the preceding sentence in an amount equal to the
fair market value at the date of such designation of the Covenant Parties’ (as applicable) Investment in such Subsidiary. 

ARTICLE VII. 

Negative Covenants 

So long as any Lender shall have any Commitment hereunder, any Loan or other Obligation hereunder which is accrued and payable shall
remain unpaid or unsatisfied, or any Letter of Credit shall remain outstanding: 
 Section 7.01 Liens. 

None of the Covenant Parties or their Restricted Subsidiaries shall, directly or indirectly, create, incur, assume or suffer to exist any
Lien upon any of its property, assets or revenues, whether now owned or hereafter acquired, other than the following: 

(a) Liens (i) pursuant to any Loan Document or (ii) required by Law as a consequence of the consummation of the
Transaction; 
  

 -122- 

 (b) Liens existing on the Closing Date and listed on Schedule 7.01(b) to the
Existing Credit Agreement and any modifications, replacements, renewals or extensions thereof; provided that (i) the Lien does not extend to any additional property other than (A) after-acquired property that is affixed or
incorporated into the property covered by such Lien or financed by Indebtedness permitted under Section 7.03, and (B) proceeds and products thereof, and (ii) the renewal, extension or refinancing of the obligations secured or
benefited by such Liens is permitted by Section 7.03; 
 (c) (i) Liens for taxes, assessments or
governmental charges which are not overdue for a period of more than thirty (30) days or which are being contested in good faith and by appropriate proceedings diligently conducted, if adequate reserves with respect thereto are maintained on
the books of the applicable Person in accordance with GAAP and (ii) Liens pursuant to Clause 2:403 of the Dutch Civil Code; 

(d) statutory Liens of landlords, sublandlords, carriers, warehousemen, mechanics, materialmen, repairmen, construction
contractors or other like Liens arising in the ordinary course of business which secure amounts not overdue for a period of more than thirty (30) days or if more than thirty (30) days overdue, are unfiled and no other action has been taken
to enforce such Lien or which are being contested in good faith and by appropriate proceedings diligently conducted, if adequate reserves with respect thereto are maintained on the books of the applicable Person in accordance with GAAP; 

(e) (i) pledges or deposits in the ordinary course of business in connection with workers’ compensation, unemployment
insurance and other social security legislation and (ii) pledges and deposits in the ordinary course of business securing liability for reimbursement or indemnification obligations of (including obligations in respect of letters of credit or
bank guarantees for the benefit of) insurance carriers providing property, casualty or liability insurance to any Covenant Party or any of its Restricted Subsidiaries; 

(f) deposits to secure the performance of bids, trade contracts, governmental contracts and leases (other than
Indebtedness for borrowed money), statutory obligations, surety, stay, customs and appeal bonds, performance bonds and other obligations of a like nature (including those to secure health, safety and environmental obligations) incurred in the
ordinary course of business; 
 (g) easements, rights-of-way, restrictions, encroachments, protrusions and other
similar encumbrances and minor title defects affecting Real Property which do not in the aggregate materially interfere with the ordinary conduct of the business of any Covenant Party or any of its Restricted Subsidiaries; 

(h) Liens securing judgments for the payment of money not constituting an Event of Default under Section 8.01(h);

  

 -123- 

 (i) leases, licenses, subleases or sublicenses granted to others in the
ordinary course of business which do not (i) interfere in any material respect with the business of any Covenant Party or any Restricted Subsidiary or (ii) secure any Indebtedness; 

(j) Liens in favor of customs and revenue authorities arising as a matter of Law to secure payment of customs duties in
connection with the importation of goods in the ordinary course of business; 
 (k) Liens (i) of a
collection bank arising under Section 4-210 of the Uniform Commercial Code on items in the course of collection, (ii) attaching to commodity trading accounts or other commodities brokerage accounts incurred in the ordinary course of
business, (iii) in favor of a banking institution arising as a matter of Law encumbering deposits (including the right of set-off) and which are within the general parameters customary in the banking industry or arising pursuant to such banking
institutions general terms and conditions and (iv) created pursuant to the general conditions of a bank operating in The Netherlands based on the general conditions drawn up by the Netherlands Bankers’ Association (Nederlandse
Vereniging van Banken) and the Consumers Union (Consumentenbond); 
 (l) Liens (i) on cash
advances in favor of the seller of any property to be acquired in an Investment permitted pursuant to Sections 7.02(g), (i) and (n) to be applied against the purchase price for such Investment, and (ii) consisting of an agreement to
Dispose of any property in a Disposition permitted under Section 7.05, in each case, solely to the extent such Investment or Disposition, as the case may be, would have been permitted on the date of the creation of such Lien; 

(m) Liens in favor of any Covenant Party or any of its Restricted Subsidiaries securing Indebtedness permitted under
Section 7.03(d); 
 (n) any interest or title of a lessor or sublessor under leases or subleases entered
into by any Covenant Party or any of its Restricted Subsidiaries in the ordinary course of business; 
 (o) Liens
arising out of conditional sale, title retention, consignment or similar arrangements for sale of goods entered into by any Covenant Party or any of its Restricted Subsidiaries in the ordinary course of business permitted by this Agreement;

 (p) Liens deemed to exist in connection with Investments in repurchase agreements under Section 7.02;

 (q) Liens encumbering reasonable customary initial deposits and margin deposits and similar Liens attaching to
commodity trading accounts or other brokerage accounts incurred in the ordinary course of business and not for speculative purposes; 

(r) Liens that are contractual rights of set-off or rights of pledge (i) relating to the establishment of depository
relations with banks not given in connection with the 
  

 -124- 

 
issuance of Indebtedness, (ii) relating to pooled deposit or sweep accounts of any Covenant Party or any of its Restricted Subsidiaries to permit satisfaction of overdraft or similar
obligations incurred in the ordinary course of business of any Covenant Party or any of its Restricted Subsidiaries or (iii) relating to purchase orders and other agreements entered into with customers of any Covenant Party or any of its
Restricted Subsidiaries in the ordinary course of business; 
 (s) Liens solely on any cash earnest money
deposits made by any Covenant Party or any of its Restricted Subsidiaries in connection with any letter of intent or purchase agreement permitted hereunder; 

(t) ground leases in respect of Real Property on which facilities owned or leased by any Covenant Party or any of its
Restricted Subsidiaries are located; 
 (u) Liens to secure Indebtedness permitted under Section 7.03(e);
provided that (i) such Liens are created within 270 days of the acquisition, lease or improvement of the property subject to such Liens, (ii) such Liens do not at any time encumber property (except for accessions to such property)
other than the property financed by such Indebtedness and the proceeds thereof and (iii) with respect to Capitalized Leases, such Liens do not at any time extend to or cover any assets (except for accessions to such assets) other than the
assets subject to such Capitalized Leases and the proceeds thereof; provided that individual financings of equipment provided by one lender may be cross collateralized to other financings of equipment provided by such lender; 

(v) Liens on property (i) of any Subsidiary that is not a Loan Party and (ii) that does not constitute
Collateral, which Liens secure Indebtedness of the applicable Subsidiary permitted under Section 7.03; 

(w) Liens existing on property at the time of its acquisition or existing on the property of any Person at the time such
Person becomes a Restricted Subsidiary (other than by designation as a Restricted Subsidiary pursuant to Section 6.14), in each case after the Closing Date (other than Liens on the Equity Interests of any Person that becomes a Restricted
Subsidiary); provided that (i) such Lien was not created in contemplation of such acquisition or such Person becoming a Restricted Subsidiary, (ii) such Lien does not extend to or cover any other assets or property (other than the
proceeds or products thereof and other than after-acquired property subjected to a Lien securing Indebtedness and other obligations incurred prior to such time and which Indebtedness and other obligations are permitted hereunder that require,
pursuant to their terms at such time, a pledge of after-acquired property, it being understood that such requirement shall not be permitted to apply to any property to which such requirement would not have applied but for such acquisition), and
(iii) the Indebtedness secured thereby is permitted under Section 7.03(e), (g), (k) or (t); 
 (x)
(i) Liens placed upon the Equity Interests of any Restricted Subsidiary acquired pursuant to a Permitted Acquisition to secure Indebtedness incurred pursuant to Section 7.03(t) in connection with such Permitted Acquisition and (ii) Liens
placed upon 
  

 -125- 

 
the assets of such Restricted Subsidiary and any of its Subsidiaries to secure Indebtedness incurred pursuant to Section 7.03(t) or a Guarantee by such Restricted Subsidiary or any of its
subsidiaries of any such Indebtedness; 
 (y) Liens in respect of Permitted Receivables Financings; 

(z) zoning, building, entitlement and other land use regulations by Governmental Authorities with which the normal
operation of the business complies; 
 (aa) other Liens with respect to property or assets of a Covenant Party or
any of its Restricted Subsidiaries securing obligations in an aggregate principal amount outstanding at any time not to exceed $125,000,000; 

(bb) Liens securing obligations incurred pursuant to any Permitted Debt Offerings, provided that (i) the
holders of such Indebtedness (or a representative thereof on behalf of such holders) shall have delivered to the Collateral Agent a First Lien Secured Party Consent (as defined in the Security Agreement), (ii) in the case of the Initial
Permitted Debt Offering, the Collateral Agent, the Administrative Agent and the representative for the holders of the Initial Permitted Debt Offering shall have entered into the Intercreditor Agreement, (iii) if the Liens on the Collateral
securing such Permitted Debt Offering are (or are intended to be) junior in priority to the Liens on the Collateral securing the Obligations, then such Liens shall be subordinated to the Liens securing the Obligations on customary terms pursuant to
another intercreditor agreement reasonably satisfactory to the Administrative Agent, (iv) if the Liens on the Collateral securing such Permitted Debt Offering are pari passu to the Liens on the Collateral securing the Obligations, the
representative for the holders of such Indebtedness shall have become subject to the Intercreditor Agreement and (v) such Permitted Debt Offering shall not be secured by any collateral not securing the Obligations; and 

(cc) Liens caused by granting the Ratable Security of EMTNs. 

Notwithstanding the foregoing, no consensual Liens shall exist on Equity Interests that constitute Collateral other than pursuant to
clauses (a)(i), (bb) and (cc) above. 
 Section 7.02 Investments. 

None of the Covenant Parties or any their Restricted Subsidiaries shall directly or indirectly, make or hold any Investments, except:

 (a) Investments by any Covenant Party or any of its Restricted Subsidiaries in assets that were Cash
Equivalents when such Investment was made; 
 (b) loans or advances to officers, directors and employees of any
Loan Party or any of its Subsidiaries (i) for reasonable and customary business-related travel, entertainment, relocation and analogous ordinary business purposes, (ii) in connection with such Person’s purchase of Equity Interests of
the Company (or any direct or indirect parent thereof) (provided that the amount of such loans and advances shall be contributed 

 

 -126- 

 
to the Company in cash as common equity) and (iii) for purposes not described in the foregoing clauses (i) and (ii), in an aggregate principal amount outstanding not to exceed
$10,000,000; 
 (c) Investments (i) by any Covenant Party or any Restricted Subsidiary in any Loan Party
other than the Company, (ii) by any Restricted Subsidiary that is not a Loan Party in any other Restricted Subsidiary that is not a Loan Party, (iii) by any Covenant Party or any of its Restricted Subsidiaries (A) in any Subsidiary,
constituting an exchange of Equity Interests of such Subsidiary for Indebtedness of such Subsidiary or (B) constituting Guarantees of Indebtedness or other monetary obligations of Subsidiaries owing to any Covenant Party or any of its
Restricted Subsidiaries; 
 (d) Investments consisting of extensions of credit in the nature of accounts
receivable or notes receivable arising from the grant of trade credit in the ordinary course of business, and Investments received in satisfaction or partial satisfaction thereof from financially troubled account debtors and other credits to
suppliers in the ordinary course of business; 
 (e) Investments consisting of Liens, Indebtedness, fundamental
changes, Dispositions and Restricted Payments permitted under Sections 7.01, 7.03, 7.04, 7.05 and 7.06, respectively; 

(f) Investments existing or contemplated on the Closing Date and set forth on Schedule 7.02(f) to the Existing Credit
Agreement and any modification, replacement, renewal, reinvestment or extension thereof; 
 (g) Investments in
Swap Contracts permitted under Section 7.03; 
 (h) promissory notes and other non-cash consideration
received in connection with Dispositions permitted by Section 7.05; 
 (i) any acquisition of all or
substantially all the assets of, or all the Equity Interests (other than directors’ qualifying shares) in, a Person or division or line of business of a Person (or any subsequent investment made in a Person, division or line of business
previously acquired in a Permitted Acquisition), if immediately after giving effect thereto: (i) no Default shall have occurred and be continuing or would result therefrom; (ii) all transactions related thereto shall be consummated in
accordance with applicable Laws; (iii) with respect to any such acquisition or investment with a fair market value in excess of $25,000,000, the Covenant Parties and their Restricted Subsidiaries shall be in Pro Forma Compliance with the
covenants set forth in Section 7.11 after giving effect to such acquisition or investment and any related transactions; (iv) any acquired or newly formed Restricted Subsidiary shall not be liable for any Indebtedness except for
Indebtedness permitted by Sections 7.03(g) or (t); (v) to the extent required by Section 6.11(b) and Section 7.04, any Person acquired in such acquisition if such Person is not an Excluded Subsidiary or a Unrestricted Subsidiary,
shall be merged into a Covenant Party or a Restricted Subsidiary which is a Guarantor or 
  

 -127- 

 
become upon consummation of such acquisition a Loan Party, and (vi) the aggregate amount of such investments by Loan Parties in assets that are not (or do not become) owned by a Loan Party
or in Equity Interests in Persons that do not become Loan Parties upon consummation of such acquisition shall not exceed $375,000,000 (and together with, but without duplication of, the aggregate amount of Investments made pursuant to
Section 7.02(n)(x) and 7.02(s)(x) shall not exceed $850,000,000) (net of any return representing a return of capital in respect of any such Investment) (any such acquisition, a “Permitted Acquisition”); 

(j) Investments made in connection with the Transaction; 

(k) Investments in the ordinary course of business consisting of UCC Article 3 endorsements for collection or deposit and
UCC Article 4 customary trade arrangements with customers consistent with past practices; 
 (l) Investments
(including debt obligations and Equity Interests) received in connection with the bankruptcy or reorganization of suppliers and customers or in settlement of delinquent obligations of, or other disputes with, customers and suppliers arising in the
ordinary course of business or upon the foreclosure with respect to any secured Investment or other transfer of title with respect to any secured Investment; 

(m) loans and advances to the Company and any other direct or indirect parent of a Covenant Party, and not in excess of
the amount of (after giving effect to any other loans, advances or Restricted Payments in respect thereof), Restricted Payments to the extent permitted to be made to such parent in accordance with Sections 7.06(g), (h) or (i); 

(n) other Investments in an aggregate amount outstanding pursuant to this clause (n) (valued at the time of the
making thereof, and without giving effect to any write downs or write offs thereof) not to exceed (x) $375,000,000 (and together with, but without duplication of, the aggregate amount of Investments made pursuant to Section 7.02(s)(x) and
the aggregate consideration paid in respect of assets that are not (or do not become) owned by a Loan Party or in Equity Interests in Persons that do not become Loan Parties upon consummation of such acquisition pursuant to Section 7.01(i)(vi)
not to exceed $850,000,000) plus (y) the portion, if any, of the Cumulative Credit on the date of such election that Nielsen elects to apply to this subsection (y), such election to be specified in a written notice of a Responsible
Officer of Nielsen calculating in reasonable detail the amount of Cumulative Credit immediately prior to such election and the amount thereof elected to be so applied; 

(o) advances of payroll payments to employees in the ordinary course of business; 

(p) Investments to the extent that payment for such Investments is made solely with Equity Interests of the Company (or
any direct or indirect parent of the Company); 
  

 -128- 

 (q) Investments of a Restricted Subsidiary acquired after the Closing Date
or of a corporation merged into a Covenant Party or merged or consolidated with a Restricted Subsidiary in accordance with Section 7.04 after the Closing Date to the extent that such Investments were not made in contemplation of or in
connection with such acquisition, merger or consolidation and were in existence on the date of such acquisition, merger or consolidation; 

(r) Guarantees by a Covenant Party or any of its Restricted Subsidiaries of leases (other than Capitalized Leases) or of
other obligations that do not constitute Indebtedness, in each case entered into in the ordinary course of business; 

(s) (i) Investments by a Covenant Party or any Restricted Subsidiary of a Covenant Party in the Equity Interests of any
non-Guarantor Affiliate of a Covenant Party; (ii) intercompany loans from a Covenant Party or any Restricted Subsidiary of a Covenant Party to any non-Guarantor Affiliate of a Covenant Party; and (iii) Guarantees by a Covenant Party or any
Restricted Subsidiary of a Covenant Party of Indebtedness of any non-Guarantor Affiliate of a Covenant Party; provided, that the sum of (A) Investments (valued at the time of the making thereof and without giving effect to any write
downs or write offs thereof) made by the Covenant Parties and their Restricted Subsidiaries pursuant to clause (i), plus (B) net intercompany loans made pursuant to clause (ii), plus (C) Guarantees of Indebtedness pursuant to
clause (iii), shall not exceed an aggregate net amount of (x) $375,000,000 (and together with, but without duplication of, the aggregate amount of Investments made pursuant to Section 7.02(n)(x) and the aggregate consideration paid in
respect of assets that are not (or do not become) owned by a Loan Party or in Equity Interests in Persons that do not become Loan Parties upon consummation of such acquisition pursuant to Section 7.02(i)(vi) shall not exceed $850,000,000)
(plus any return of capital actually received by the respective investors in respect of Investments theretofore made by them pursuant to this paragraph); plus (y) the portion, if any, of the Cumulative Credit on the date of such
election that Nielsen elects to apply to this subsection (y), such election to be specified in a written notice of a Responsible Officer of Nielsen calculating in reasonable detail the amount of Cumulative Credit immediately prior to such election
and the amount thereof elected to be so applied; provided, further, that intercompany Investments incurred in the ordinary course of business in connection with the cash management operations of the Covenant Parties and their Restricted
Subsidiaries shall not be included in calculating the limitation in this paragraph at any time; 
 (t)
Investments arising as a result of Permitted Receivables Financings; and 
 (u) any Investment caused by granting
the Ratable Security of EMTNs. 
 Section 7.03 Indebtedness. 

None of the Covenant Parties or any of their Restricted Subsidiaries shall directly or indirectly, create, incur, assume or suffer to
exist any Indebtedness, except: 
 (a) Indebtedness of any Loan Party under the Loan Documents or any
refinancings thereof; 
  

 -129- 

 (b) Indebtedness (i) outstanding on the Closing Date and listed on
Schedule 7.03(b) to the Existing Credit Agreement and any refinancing thereof and, until the first Business Day following the Pushdown Date, the Outstanding Indebtedness and (ii) intercompany Indebtedness outstanding on the Closing Date
evidenced by an Intercompany Note and any refinancing thereof evidenced by an Intercompany Note; 
 (c)
Guarantees by any Covenant Party and any Restricted Subsidiary in respect of Indebtedness of any Covenant Party or any Restricted Subsidiary of a Covenant Party otherwise permitted hereunder; provided that (A) no Guarantee of any Senior
Subordinated Debt, Senior Unsecured Debt or Junior Financing shall be permitted unless such guaranteeing party shall have also provided a Guarantee of the Obligations on the terms set forth herein and (B) if the Indebtedness being Guaranteed is
subordinated to the Obligations, such Guarantee shall be subordinated to the Guarantee of the Obligations on terms at least as favorable to the Lenders as those contained in the subordination of such Indebtedness; 

(d) Indebtedness of a Covenant Party or any Restricted Subsidiary owing to any Loan Party or any other Restricted
Subsidiary (or issued or transferred to any direct or indirect parent of a Loan Party which is substantially contemporaneously transferred to a Loan Party or any Restricted Subsidiary of a Loan Party) to the extent constituting an Investment
permitted by Section 7.02; provided that all such Indebtedness shall be evidenced by an Intercompany Note; 

(e) (i) Attributable Indebtedness and other Indebtedness (including Capitalized Leases) financing an acquisition, lease or
improvement of a fixed or capital asset incurred by a Covenant Party or any Restricted Subsidiary prior to or within 270 days after the acquisition, lease or improvement of the applicable asset, (ii) Attributable Indebtedness arising out of
sale-leaseback transactions permitted by Section 7.05(f) and (iii) any Permitted Refinancing of any Indebtedness set forth in the immediately preceding clauses (i) and (ii); 

(f) Indebtedness in respect of Swap Contracts designed to hedge against interest rates, foreign exchange rates or
commodities pricing risks incurred in the ordinary course of business and not for speculative purposes; 
 (g)
(i) Indebtedness of any Covenant Party or any Restricted Subsidiary (A) assumed in connection with any Permitted Acquisition; provided that such Indebtedness is not incurred in contemplation of such Permitted Acquisition, or
(B) incurred to finance a Permitted Acquisition and (ii) any Permitted Refinancing of the foregoing; provided, in each case that such Indebtedness and all Indebtedness resulting from any Permitted Refinancing thereof (v) is
unsecured or is subordinated to the Obligations on terms no less favorable to the Lenders than the subordination terms set forth in the Senior Subordinated Debt Documentation as of the Pushdown Date, (w) both immediately prior

  

 -130- 

 
and after giving effect thereto, (1) no Default shall exist or result therefrom and (2) the Covenant Parties and their Restricted Subsidiaries will be in Pro Forma Compliance with the
covenants set forth in Section 7.11, (x) matures after, and does not require any scheduled amortization or other scheduled payments of principal prior to, the latest Maturity Date (it being understood that such Indebtedness may have
mandatory prepayment, repurchase or redemption provisions satisfying the requirement of clause (y) hereof), (y) has terms and conditions (other than interest rate, redemption premiums and subordination terms), taken as a whole, that are
not materially less favorable to the Covenant Parties as the terms and conditions of the Senior Subordinated Debt; provided that a certificate of a Responsible Officer delivered to the Administrative Agent at least five Business Days prior to
the incurrence of such Indebtedness, together with a reasonably detailed description of the material terms and conditions of such Indebtedness or drafts of the documentation relating thereto, stating that Nielsen has determined in good faith that
such terms and conditions satisfy the foregoing requirement shall be conclusive evidence that such terms and conditions satisfy the foregoing requirement unless the Administrative Agent notifies the Borrowers within such five Business Day period
that it disagrees with such determination (including a reasonable description of the basis upon which it disagrees) and (z) with respect to such Indebtedness described in the immediately preceding clause (B), is incurred by a Loan Party;

 (h) Indebtedness representing deferred compensation to employees of any Covenant Party or any of its
Restricted Subsidiaries incurred in the ordinary course of business; 
 (i) Indebtedness consisting of promissory
notes issued by any Covenant Party or any of its Restricted Subsidiaries to current or former officers, directors and employees, their respective estates, spouses or former spouses to finance the purchase or redemption of Equity Interests of NHF or
any direct or indirect parent of NHF permitted by Section 7.06; 
 (j) Indebtedness incurred by any Covenant
Party or any of its Restricted Subsidiaries in a Permitted Acquisition, any other Investment expressly permitted hereunder or any Disposition constituting indemnification obligations or obligations in respect of purchase price or other similar
adjustments; 
 (k) Indebtedness consisting of obligations of any Covenant Party or any of its Restricted
Subsidiaries under deferred compensation or other similar arrangements incurred by such Person in connection with the Transaction and Permitted Acquisitions or any other Investment expressly permitted hereunder; 

(l) Cash Management Obligations and other Indebtedness in respect of netting services, overdraft protections and similar
arrangements in each case in connection with deposit accounts; 
  

 -131- 

 (m) Indebtedness of any Covenant Party or any of its Restricted
Subsidiaries, in an aggregate principal amount that at the time of, and after giving effect to, the incurrence thereof, would not exceed $400,000,000; 

(n) Indebtedness consisting of (a) the financing of insurance premiums or (b) take-or-pay obligations contained
in supply arrangements, in each case, in the ordinary course of business; 
 (o) Indebtedness incurred by any
Covenant Party or any of its Restricted Subsidiaries in respect of letters of credit, bank guarantees, bankers’ acceptances or similar instruments issued or created in the ordinary course of business, including in respect of workers
compensation claims, health, disability or other employee benefits or property, casualty or liability insurance or self-insurance or other Indebtedness with respect to reimbursement-type obligations regarding workers compensation claims;
provided that any reimbursement obligations in respect thereof are reimbursed within 30 days following the incurrence thereof; 

(p) obligations in respect of performance, bid, appeal and surety bonds and performance and completion guarantees and
similar obligations provided by any Covenant Party or any of its Restricted Subsidiaries or obligations in respect of letters of credit, bank guarantees or similar instruments related thereto, in each case in the ordinary course of business or
consistent with past practice; 
 (q) Indebtedness constituting the Senior Subordinated Debt and/or the Senior
Unsecured Debt; 
 (r) Indebtedness supported by a Letter of Credit, in a principal amount not to exceed the face
amount of such Letter of Credit; 
 (s) Indebtedness of non-Guarantor Subsidiaries incurred in the ordinary
course of business on ordinary business terms in an aggregate principal amount outstanding not to exceed $75,000,000 at any time; 

(t) Indebtedness of the Covenant Parties or the Restricted Subsidiaries (i) assumed in connection with any Permitted
Acquisition or (ii) incurred to finance a Permitted Acquisition, in each case, that is secured only by the assets or business acquired in the applicable Permitted Acquisition (including any acquired Equity Interests of a Person and including,
for the avoidance of doubt, the assets owned by such Person) and so long as both immediately prior and after giving effect thereto, (A) no Default shall exist or result therefrom, (B) the Company and the Restricted Subsidiaries will be in
Pro Forma Compliance with the covenants set forth in Section 7.11, and (C) the aggregate principal amount of such Indebtedness and all Indebtedness resulting from any Permitted Refinancing thereof at any time outstanding pursuant to this
paragraph (t) does not exceed $200,000,000; 
 (u) Indebtedness in connection with a Permitted Receivables
Financing; 
  

 -132- 

 (v) Indebtedness incurred pursuant to a Permitted Debt Offering; 

(w) Indebtedness caused by granting the Ratable Security of EMTNs; and 

(x) all premiums (if any), interest (including post-petition interest), fees, expenses, charges and additional or
contingent interest on obligations described in clauses (a) through (w) above. 
 Section 7.04 Fundamental
Changes. 
 None of the Covenant Parties or any of their Restricted Subsidiaries shall merge, dissolve, liquidate,
consolidate with or into another Person, or Dispose of (whether in one transaction or in a series of transactions) all or substantially all of its assets (whether now owned or hereafter acquired) to or in favor of any Person (other than as part of
the Transaction), except that: 
 (a) any Restricted Subsidiary (other than a Borrower) may merge with
(i) any Borrower (including a merger, the purpose of which is to reorganize such Borrower into a new jurisdiction); provided that such Borrower shall be the continuing or surviving Person or (ii) any Covenant Party or one or more
other Restricted Subsidiaries; provided that when any Person that is a Loan Party is merging with a Restricted Subsidiary, a Loan Party shall be the continuing or surviving Person; 

(b) (i) any Subsidiary that is not a Loan Party may merge or consolidate with or into any other Subsidiary that is not a
Loan Party and (ii) any Subsidiary (other than a Covenant Party) may liquidate or dissolve or change its legal form if Nielsen determines in good faith that such action is in the best interest of Nielsen and its Subsidiaries and if not
materially disadvantageous to the Lenders (it being understood that in the case of any change in legal form, a Subsidiary that is a Guarantor will remain a Guarantor unless such Guarantor is otherwise permitted to cease being a Guarantor hereunder);

 (c) any Covenant Party or Restricted Subsidiary (other than a Borrower) may Dispose of all or substantially
all of its assets (upon voluntary liquidation or otherwise) to a Covenant Party or to another Restricted Subsidiary; provided that if the transferor in such a transaction is a Guarantor, then (i) the transferee must be a Guarantor or
(ii) to the extent constituting an Investment, such Investment must be a permitted Investment in or Indebtedness of a Restricted Subsidiary which is not a Loan Party in accordance with Sections 7.02 (other than Section 7.02(e)) and 7.03,
respectively; and 
 (d) so long as no Default exists or would result therefrom, any Borrower may merge with any
other Person; provided that (i) such Borrower shall be the continuing or surviving corporation or (ii) if the Person formed by or surviving any such merger or consolidation is not such Borrower (any such Person, the
“Successor Company”), (A) the Successor Company shall be an entity organized or existing under the laws of the United States, any state thereof, the District of Columbia or any territory thereof (or, in the case of the Dutch
Borrower, an entity organized or existing under the laws of The 
  

 -133- 

 
Netherlands), (B) the Successor Company shall expressly assume all the obligations of such Borrower under this Agreement and the other Loan Documents to which such Borrower is a party
pursuant to a supplement hereto or thereto in form reasonably satisfactory to the Administrative Agent (C) each Guarantor, unless it is the other party to such merger or consolidation, shall have confirmed that its Guarantee shall apply to the
Successor Company’s obligations under the Loan Documents, (D) each Guarantor, unless it is the other party to such merger or consolidation, shall have by a supplement to the Security Agreement and other applicable Collateral Documents
confirmed that its obligations thereunder shall apply to the Successor Company’s obligations under the Loan Documents, (E) each mortgagor of a mortgaged property, unless it is the other party to such merger or consolidation, shall have by
an amendment to or restatement of the applicable Mortgage confirmed that its obligations thereunder shall apply to the Successor Company’s obligations under the Loan Documents, and (F) such Borrower shall have delivered to the
Administrative Agent an officer’s certificate and an opinion of counsel, each stating that such merger or consolidation and such supplement to this Agreement or any Collateral Document comply with this Agreement; provided, further, that
if the foregoing are satisfied, the Successor Company will succeed to, and be substituted for, such Borrower under this Agreement; and 

(e) so long as no Default exists or would result therefrom, any Covenant Party or any Restricted Subsidiary (other than a
Borrower) may merge with any other Person in order to effect an Investment permitted pursuant to Section 7.02; provided that the continuing or surviving Person shall be a Covenant Party or a Restricted Subsidiary, which together with
each of its Restricted Subsidiaries, shall have complied with the requirements of Section 6.11; and 
 (f)
so long as no Default exists or would result therefrom, a merger, dissolution, liquidation, consolidation or Disposition, the purpose of which is to effect a Disposition permitted pursuant to Section 7.05. 

Section 7.05 Dispositions. 

None of the Covenant Parties or any of their Restricted Subsidiaries shall, directly or indirectly, make any Disposition or enter into
any agreement to make any Disposition (other than as part of or in connection with the Transaction), except: 

(a) Dispositions of obsolete or worn out property, whether now owned or hereafter acquired, in the ordinary course of
business and Dispositions of property no longer used or useful in the conduct of the business of any Covenant Party or any of its Restricted Subsidiaries; 

(b) Dispositions of inventory and immaterial assets in the ordinary course of business; 

(c) Dispositions of property to the extent that (i) such property is exchanged for credit against the purchase price
of similar replacement property or (ii) the proceeds of such Disposition are promptly applied to the purchase price of such replacement property; 
  

 -134- 

 (d) Dispositions of property to any Covenant Party or any Restricted
Subsidiary; provided that if the transferor of such property is a Loan Party, (i) the transferee thereof must be a Loan Party or (ii) if such transaction constitutes an Investment, such transaction is permitted under
Section 7.02; 
 (e) Dispositions permitted by Sections 7.04 and 7.06 and Liens permitted by
Section 7.01; 
 (f) Dispositions of property pursuant to sale-leaseback transactions; provided that
(i) with respect to such property owned by any Covenant Party or any of its Restricted Subsidiaries on the Closing Date, the fair market value of all property so Disposed of after the Closing Date shall not exceed $150,000,000 and
(ii) with respect to such property acquired by any Covenant Party or any of its Restricted Subsidiaries after the Closing Date, the applicable sale-leaseback transaction occurs within two hundred and seventy (270) days after the
acquisition or construction (as applicable) of such property; 
 (g) Dispositions of Cash Equivalents;

 (h) leases, subleases, licenses or sublicenses (including the provision of software under an open source
license), in each case in the ordinary course of business and which do not materially interfere with the business of any Covenant Party or any of its Restricted Subsidiaries; 

(i) transfers of property subject to Casualty Events; 

(j) Dispositions of property not otherwise permitted under this Section 7.05; provided that (i) at the
time of such Disposition (other than any such Disposition made pursuant to a legally binding commitment entered into at a time when no Default exists), no Default shall exist or would result from such Disposition and (ii) with respect to any
Disposition pursuant to this clause (j) for a purchase price in excess of $25,000,000, any Covenant Party or any of its Restricted Subsidiaries shall receive not less than 75% of such consideration in the form of cash or Cash Equivalents (in
each case, free and clear of all Liens at the time received, other than nonconsensual Liens permitted by Section 7.01 and Liens permitted by Section 7.01(f),(k),(p),(q) and clauses (i) and (ii) of Section 7.01(r));
provided, however, that for the purposes of this clause (ii), (A) any liabilities (as shown on the Company’s most recent balance sheet provided hereunder or in the footnotes thereto) of such Covenant Party or such Restricted
Subsidiary, other than liabilities that are by their terms subordinated to the payment in cash of the Obligations, that are assumed by the transferee with respect to the applicable Disposition and for which the Covenant Parties and all of their
Restricted Subsidiaries shall have been validly released by all applicable creditors in writing, (B) any securities received by such Covenant Party or the applicable Restricted Subsidiary from such transferee that are

  

 -135- 

 
converted by such Covenant Party or such Restricted Subsidiary into cash (to the extent of the cash received) within 180 days following the closing of the applicable Disposition and (C) any
Designated Non-Cash Consideration received by the Covenant Parties or such Restricted Subsidiary in respect of such Disposition having an aggregate fair market value, taken together with all other Designated Non-Cash Consideration received pursuant
to this clause (C) that is at that time outstanding, not in excess of 2.5% of the Total Assets of the Covenant Parties and the Restricted Subsidiaries at the time of the receipt of such Designated Non-Cash Consideration, with the fair market
value of each item of Designated Non-Cash Consideration being measured at the time received and without giving effect to subsequent changes in value, shall be deemed to be cash; 

(k) Dispositions listed on Schedule 7.05(k) to the Existing Credit Agreement; 

(l) the direct or indirect Disposition of any Equity Interests in, or any property or assets of, BME; 

(m) Dispositions of Receivables Assets in connection with any Permitted Receivables Financing; 

(n) any swap of assets in exchange for services or other assets in the ordinary course of business of comparable or
greater value or usefulness to the business of the Company and its Subsidiaries as a whole, as determined in good faith by the management of Nielsen; 

(o) Dispositions of Investments in joint ventures to the extent required by, or made pursuant to customary buy/sell
arrangements between, the joint venture parties set forth in joint venture arrangements and similar binding arrangements; and 

(p) Dispositions among the Covenant Parties and their Restricted Subsidiaries consisting of the termination, forgiveness,
contribution or other disposition of any intercompany note (or replacement thereof) existing on the Closing Date or put in place in connection with the Transaction; provided that if the transferor of such property or the foregivor of a debt
is a Loan Party, (i) the transferee or foregivee thereof must be a Loan Party or (ii) if such transaction constitutes an Investment, such transaction is permitted under Section 7.02; 

provided that any Disposition of any property pursuant to this Section 7.05 (except pursuant to Sections 7.05(e) and (i) and except for
Dispositions from a Loan Party to any other Loan Party) shall be for no less than the fair market value of such property at the time of such Disposition. To the extent any Collateral is Disposed of as expressly permitted by this Section 7.05 to
any Person other than a Loan Party, such Collateral shall be sold free and clear of the Liens created by the Loan Documents, and the Administrative Agent or the Collateral Agent, as applicable, shall be authorized to take any actions deemed
appropriate in order to effect the foregoing. 
  

 -136- 

 Section 7.06 Restricted Payments. 

None of the Covenant Parties shall, nor shall any Covenant Party permit any of its Restricted Subsidiaries to, directly or indirectly,
declare or make, directly or indirectly, any Restricted Payment, except: 
 (a) each Restricted Subsidiary may
make Restricted Payments to any Covenant Party, and other Restricted Subsidiaries of any Covenant Parties (and, in the case of a Restricted Payment by a non-wholly owned Restricted Subsidiary, to any Covenant Party and any other Restricted
Subsidiary and to each other owner of Equity Interests of such Restricted Subsidiary based on their relative ownership interests of the relevant class of Equity Interests); 

(b) any Covenant Party and each Restricted Subsidiary may declare and make dividend payments or other Restricted Payments
payable solely in the Equity Interests (other than Disqualified Equity Interests not otherwise permitted by Section 7.03) of such Person; 

(c) any Restricted Payments as part of or in connection with the Transaction (or the unwinding of any intercompany
transaction put in place prior to the Closing Date or as part of or in connection with the Transaction); 
 (d)
so long as no Default shall have occurred and be continuing or would result therefrom, from and after the date Nielsen delivers an irrevocable written notice to the Administrative Agent stating that Restricted Payments will be made to fund cash
interest payments required to be made by the Company (the “Company Restricted Payments Election”), such Restricted Payments may be made; 

(e) to the extent constituting Restricted Payments, any Covenant Party and its Restricted Subsidiaries may enter into and
consummate transactions expressly permitted by any provision of Section 7.04 or 7.08 other than Section 7.08(f) or 7.08(l); 

(f) repurchases of Equity Interests in any Covenant Party or any Restricted Subsidiary of a Covenant Party deemed to occur
upon exercise of stock options or warrants if such Equity Interests represent a portion of the exercise price of such options or warrants; 

(g) each of the Covenant Parties may pay (or make Restricted Payments to allow the Company or any other direct or indirect
parent of the Covenant Parties to pay) for the repurchase, retirement or other acquisition or retirement for value of Equity Interests of such Covenant Party (or of the Company or any other such parent of such Covenant Party) by any future, present
or former employee or director of such Covenant Party (or the Company or any other direct or indirect parent of such Covenant Party) or any of its Subsidiaries pursuant to any employee or director equity plan, employee or director stock option plan
or any other employee or director benefit plan or any agreement (including any stock subscription or shareholder agreement) with any employee or director of such Covenant Party (or the Company or any other direct or indirect parent of such Covenant
Party) or any of its Restricted Subsidiaries; 
  

 -137- 

 (h) the Covenant Parties may make Restricted Payments in an aggregate amount
equal to (x) $250,000,000, plus, if the Total Leverage Ratio calculated on a Pro Forma Basis is less than or equal to 7.00 to 1.00, (y) the portion, if any, of the Cumulative Credit on such date that Nielsen elects to apply to this
paragraph, such election to be specified in a written notice of a Responsible Officer of Nielsen calculating in reasonable detail the amount of Cumulative Credit immediately prior to such election and the amount thereof elected to be so applied;
provided, that with respect to any Restricted Payment made pursuant to clause (y) above, no Default has occurred and is continuing or would result therefrom; 

(i) the Covenant Parties and the Restricted Subsidiaries may make Restricted Payments to the Company or any other direct
or indirect parent of the Covenant Parties: 
 (i) to pay its operating expenses incurred in the ordinary course
of business and other corporate overhead costs and expenses (including administrative, legal, accounting and similar expenses provided by third parties), which are reasonable and customary and incurred in the ordinary course of business and
attributable to the ownership or operations of the Covenant Parties and their Restricted Subsidiaries so long as allocable to such entity in accordance with GAAP, Transaction Expenses and any reasonable and customary indemnification claims made by
directors or officers of such parent attributable to the ownership or operations of the Covenant Parties and their Restricted Subsidiaries; 

(ii) the proceeds of which shall be used by such parent to pay franchise taxes and other fees, taxes and expenses required
to maintain its (or any of its direct or indirect parents’) corporate existence; 
 (iii) to pay federal,
foreign, state and local income taxes; provided that, for each fiscal year, the amount of such payments made in respect of such fiscal year shall not exceed the amount that the Company and the Restricted Subsidiaries would be required to pay
in respect of federal, foreign, state and local income taxes if such entities were corporations paying taxes separately from any parent entity at the highest combined applicable federal, foreign, state and local tax rate for such fiscal year (it
being understood and agreed that if any Covenant Party or Restricted Subsidiary pays any such federal, foreign, state or local income taxes directly to such taxing authority, that a Restricted Payment in duplication of such amount shall not be
permitted to be made pursuant to this clause (iii)); 
 (iv) to finance any Investment that would be permitted to
be made pursuant to Section 7.02 if such parent were subject to such section; provided that (A) such Restricted Payment shall be made substantially concurrently with the closing of such Investment and (B) such parent shall,
immediately following the closing thereof, cause (1) all property acquired (whether assets or Equity Interests) to be contributed to the 

 

 -138- 

 
Covenant Parties or the Restricted Subsidiaries or (2) the merger (to the extent permitted in Section 7.04) of the Person formed or acquired into the Company or its Restricted
Subsidiaries in order to consummate such Permitted Acquisition or Investment, in each case, in accordance with the requirements of Section 6.11; 

(v) the proceeds of which shall be used by such parent to pay fees and expenses (other than to Affiliates) related to any
unsuccessful equity or debt offering or to any merger or acquisition transaction permitted by this Agreement; 

(vi) the proceeds of which shall be used to repurchase, redeem, retire or otherwise acquire the 7% preference shares of
the Company in existence on the Closing Date (at a per share price of no more than the face amount of such shares); 

(j) any Restricted Payment of the proceeds of Indebtedness incurred to refinance Indebtedness outstanding pursuant to
Section 7.03(b)(i) and to pay accrued and unpaid interest, premium, fee and expenses related thereto; 
 (k)
after a Qualified IPO, (i) any Restricted Payment to the Company or any other direct or indirect parent of the Covenant Parties to pay listing fees and other costs and expenses attributable to being a publicly traded company which are
reasonable and customary and (ii) Restricted Payments of up to 6% per annum of the net proceeds received by (or contributed to) the Covenant Parties and their Restricted Subsidiaries from such Qualified IPO; 

(l) the non-cash forgiveness, cancellation, termination or disposition of the Transactions Intercompany Obligations; and

 (m) any Restricted Payment caused by granting the Ratable Security of EMTNs. 

Section 7.07 Change in Nature of Business. 

None of Covenant Parties shall, nor shall they permit any of their Restricted Subsidiaries to, directly or indirectly, (a) engage in
any material line of business substantially different from those lines of business conducted by any such Covenant Party or Restricted Subsidiary on the Amendment Effective Date or any business reasonably related or ancillary thereto and
(b) except in the case of a Special Purpose Receivables Subsidiary, enter into any Permitted Receivables Financings. 

Section 7.08 Transactions with Affiliates. 

None of the Covenant Parties shall, nor shall they permit any of their Restricted Subsidiaries to, directly or indirectly, enter into any
transaction of any kind with any Affiliate of a Covenant Party, whether or not in the ordinary course of business, other than (a) transactions among any Covenant Party and its Restricted Subsidiaries or any entity that becomes a Restricted
Subsidiary as a result of such transaction, (b) on terms substantially as favorable to such Covenant Party or such Restricted Subsidiary as would be obtainable by such Covenant Party or 

 

 -139- 

 
such Restricted Subsidiary at the time in a comparable arm’s-length transaction with a Person other than an Affiliate, (c) as part of or in connection with the Transaction, (d) the
issuance of Equity Interests to the management of a Covenant Party or any of its Restricted Subsidiaries in connection with the Transaction, (e) the payment of management, transaction and monitoring fees in an aggregate amount not to exceed the
amounts permitted to be paid pursuant to the Sponsor Management Agreements as in effect on the Closing Date and related indemnities and reasonable expenses, (f) equity issuances, repurchases, retirements or other acquisitions or retirements of
Equity Interests by the Covenant Parties permitted under Section 7.06, (g) loans and other transactions by any Covenant Party and its Restricted Subsidiaries to the extent permitted under this Article VII, (h) employment and severance
arrangements between any Covenant Party and its Restricted Subsidiaries and their respective officers and employees in the ordinary course of business, (i) payments by any Covenant Party (and any direct or indirect parent thereof) pursuant to
the tax sharing agreements among such Covenant Party (and any such parent thereof) and the Restricted Subsidiaries on customary terms to the extent attributable to the ownership or operation of such Covenant Party and such Restricted Subsidiaries,
(j) the payment of customary fees and reasonable out of pocket costs to, and indemnities provided on behalf of, directors, officers and employees of any Covenant Party and its Restricted Subsidiaries in the ordinary course of business to the
extent attributable to the ownership or operation of such Covenant Party and its Restricted Subsidiaries, (k) transactions pursuant to agreements in existence on the Closing Date and set forth on Schedule 7.08 to the Existing Credit Agreement
or any amendment thereto to the extent such an amendment is not adverse to the Lenders in any material respect, (l) dividends, redemptions and repurchases permitted under Section 7.06, (m) transactions in connection with a Permitted
Receivables Financing, (n) transactions in connection with a Permitted Debt Offering in which a non-Affiliate participates on substantially the same terms, (o) customary payments by any Covenant Party and any of its Restricted Subsidiaries
to Valcon or the Sponsors made for any financial advisory, financing, underwriting or placement services or in respect of other investment banking activities (including in connection with acquisitions or divestitures), which payments are approved by
the majority of the members of the board of directors or a majority of the disinterested members of the board of directors of a Covenant Party, in good faith and (p) transactions caused by granting the Ratable Security of EMTNs. 

Section 7.09 Burdensome Agreements. 

None of the Covenant Parties shall, nor shall they permit any of their Restricted Subsidiaries to, enter into or permit to exist any Contractual
Obligation (other than this Agreement or any other Loan Document) that limits the ability of (a) any Restricted Subsidiary of the Covenant Parties that is not a Guarantor to make Restricted Payments to any Borrower or any Guarantor or
(b) any Loan Party to create, incur, assume or suffer to exist Liens on property of such Person for the benefit of the Lenders with respect to the Facilities and the Obligations or under the Loan Documents; provided that the foregoing
clauses (a) and (b) shall not apply to Contractual Obligations which (i)(x) exist on the Closing Date and (to the extent not otherwise permitted by this Section 7.09) are listed on Schedule 7.09 to the Existing Credit Agreement and
(y) to the extent Contractual Obligations permitted by clause (x) are set forth in an agreement evidencing Indebtedness, are set forth in any agreement evidencing any permitted renewal, extension or refinancing of such Indebtedness so long
as such renewal, extension or refinancing does not 
  

 -140- 

 
expand the scope of such Contractual Obligation, (ii) are binding on a Restricted Subsidiary at the time such Restricted Subsidiary first becomes a Restricted Subsidiary of the Covenant
Parties, so long as such Contractual Obligations were not entered into solely in contemplation of such Person becoming a Restricted Subsidiary of the Covenant Parties; provided further that this clause (ii) shall not apply to Contractual
Obligations that are binding on a Person that becomes a Restricted Subsidiary pursuant to Section 6.14, (iii) represent Indebtedness of a Restricted Subsidiary of the Covenant Parties which is not a Loan Party which is permitted by
Section 7.03, (iv) arise in connection with any Disposition permitted by Section 7.04 or 7.05 and relate solely to the assets or Person subject to such Disposition, (v) are customary provisions in joint venture agreements and
other similar agreements applicable to joint ventures permitted under Section 7.02 and applicable solely to such joint venture entered into in the ordinary course of business, (vi) are negative pledges and restrictions on Liens in favor of
any holder of Indebtedness permitted under Section 7.03 but solely to the extent any negative pledge relates to the property financed by such Indebtedness (and excluding in any event any Indebtedness constituting any Junior Financing),
(vii) are customary restrictions on leases, subleases, licenses or asset sale agreements otherwise permitted hereby so long as such restrictions relate to the assets subject thereto, (viii) comprise restrictions imposed by any agreement
relating to secured Indebtedness permitted pursuant to Section 7.03(e) to the extent that such restrictions apply only to the property or assets securing such Indebtedness, (ix) are customary provisions restricting subletting or assignment
of any lease governing a leasehold interest of the Covenant Parties or any Restricted Subsidiary, (x) are customary provisions restricting assignment of any agreement entered into in the ordinary course of business, (xi) are contained in
any Permitted Receivables Document with respect to any Special Purpose Receivables Subsidiary, (xii) are restrictions on cash or other deposits imposed by customers under contracts entered into in the ordinary course of business and
(xiii) are in documents related to a Permitted Debt Offering and are not materially more restrictive, taken as a whole, than the terms of the Loan Documents. 

Section 7.10 Use of Proceeds. 

No Borrower shall use the proceeds of any Credit Extension, whether directly or indirectly, in any manner other than as follows:

 (a) on or after the Pushdown Date, the proceeds of the Term Loans will be used, directly or indirectly, to
repay Outstanding Indebtedness and Existing Indebtedness; 
 (b) on the Pushdown Date, the proceeds of the Term
Loans will be used, directly or indirectly, to repay the intercompany notes payable from TNC and ACN; 
 (c) the
proceeds of the Revolving Credit Loans will be used for working capital and other general corporate purposes, including, after the Pushdown Date, to finance Permitted Acquisitions and other Investments and to finance the purchase or repayment of the
Oldsmar Leases; 
 (d) Letters of Credit will be used for general corporate purposes; and 

 

 -141- 

 (e) for any other purpose contemplated to otherwise fund the Transaction.

 Section 7.11 Financial Covenants. 

(a) Total Leverage Ratio. The Covenant Parties shall not permit the Total Leverage Ratio as of the last day of any
Test Period ending during any period set forth in the table below to be greater than the ratio set forth below opposite the last day of such Test Period: 
  

			
	 Test Period
	  	Total
Leverage Ratio
	 July 1, 2007 - December 31, 2007
	  	10.0 to 1.0
	 January 1, 2008 - September 30, 2008
	  	9.50 to 1.0
	 October 1, 2008 - September 30, 2009
	  	8.75 to 1.0
	 October 1, 2009 - September 30, 2010
	  	8.00 to 1.0
	 October 1, 2010 - September 30, 2011
	  	7.50 to 1.0
	 October 1, 2011 - September 30, 2012
	  	7.00 to 1.0
	 October 1, 2012 and thereafter
	  	6.25 to 1.0

(b) Interest Coverage Ratio. The Covenant Parties shall not permit the Interest Coverage Ratio as of the last day
of any Test Period ending during any period set forth in the table below to be less than the ratio set forth below opposite the last day of such Test Period: 
  

			
	 Test Period
	  	Interest Coverage
Ratio
	 July 1, 2007 - December 31, 2007
	  	1.25 to 1.0
	 January 1, 2008 - September 30, 2008
	  	1.35 to 1.0
	 October 1, 2008 - September 30, 2009
	  	1.50 to 1.0
	 October 1, 2009 - September 30, 2010
	  	1.65 to 1.0
	 October 1, 2010 - September 30, 2011
	  	1.75 to 1.0
	 October 1, 2011 - September 30, 2012
	  	1.60 to 1.0
	 October 1, 2012 and thereafter
	  	1.50 to 1.0

  

 -142- 

 Section 7.12 Accounting Changes. 

The Covenant Parties shall not make any change in their fiscal year (other than in connection with a change in accounting practices
pursuant to Section 6.01); provided, however, that the Covenant Parties may, upon written notice to the Administrative Agent, change their fiscal year to any other fiscal year reasonably acceptable to the Administrative Agent, in which
case, Nielsen and the Administrative Agent will, and are hereby authorized by the Lenders to, make any adjustments to this Agreement that are necessary to reflect such change in fiscal year. 

Section 7.13 Prepayments, Etc. of Indebtedness. 

(a) None of the Covenant Parties shall, nor shall they permit any of their Restricted Subsidiaries to, directly or
indirectly, prepay, redeem, purchase, defease or otherwise satisfy prior to the scheduled maturity thereof in any manner (it being understood that payments of regularly scheduled interest shall be permitted) the Senior Subordinated Debt, any
subordinated Indebtedness incurred under Section 7.03(g) or any other Indebtedness that is required to be subordinated to the Obligations pursuant to the terms of the Loan Documents, but excluding any Existing Indebtedness or Outstanding
Indebtedness (collectively, “Junior Financing”) or make any payment in violation of any subordination terms of any Junior Financing Documentation, except (i) the refinancing thereof with the Net Proceeds of any Indebtedness (to
the extent such Indebtedness constitutes a Permitted Refinancing and, if such Indebtedness was originally incurred under Section 7.03(g), is permitted pursuant to Section 7.03(g)), to the extent not required to prepay any Loans pursuant to
Section 2.05(b), (ii) the conversion of any Junior Financing to Equity Interests (other than Disqualified Equity Interests) of the Company or any of its direct or indirect parents, (iii) the prepayment of Indebtedness of any Covenant
Party or any Restricted Subsidiary of a Covenant Party to the extent permitted by the Collateral Documents, (iv) any payments in respect of Senior Subordinated Debt constituting bridge loans with the proceeds of any other Junior Financing and
(v) prepayments, redemptions, purchases, defeasances and other payments in respect of Junior Financings prior to their scheduled maturity in an aggregate amount not to exceed $250,000,000 plus, if the Total Leverage Ratio calculated on a
Pro Forma Basis is less than or equal to 7.00 to 1.00, the portion, if any, of the Cumulative Credit on such date that Nielsen elects to apply to this paragraph, such election to be specified in a written notice of a Responsible Officer of Nielsen
calculating in reasonable detail the amount of Cumulative Credit immediately prior to such election and the amount thereof elected to be so applied. 

(b) None of the Covenant Parties shall, nor shall they permit any of their Restricted Subsidiaries to, directly or
indirectly, amend, modify or change in any manner materially adverse to the interests of the Lenders any term or condition of any Junior Financing Documentation without the consent of the Administrative Agent (which consent shall not be unreasonably
withheld). 
 Section 7.14 Permitted Activities. 

With respect to Covenant Parties and their Restricted Subsidiaries, engage (directly or indirectly) in any business other than those
businesses in which Covenant Parties and their Restricted Subsidiaries are engaged on the Amendment Effective Date (or which are substantially related or ancillary thereto or are reasonable extensions thereof). 

 

 -143- 

 ARTICLE VIII. 

Events Of Default and Remedies 

Section 8.01 Events of Default. 

Any of the following shall constitute an event of default (an “Event of Default”), subject to Section 8.02(b):

 (a) Non-Payment. Any Loan Party fails to pay (i) when and as required to be paid herein, any
amount of principal of any Loan, or (ii) within five (5) Business Days after the same becomes due, any interest on any Loan or any other amount payable hereunder or with respect to any other Loan Document; or 

(b) Specific Covenants. Any Borrower fails to perform or observe any term, covenant or agreement contained in any
of Sections 6.03(a) or 6.05(a) (solely with respect to the Borrowers) or Article VII; provided that the covenants in Section 7.11 are subject to cure pursuant to Section 8.05; or 

(c) Other Defaults. Any Loan Party fails to perform or observe any other covenant or agreement (not specified in
Section 8.01(a) or (b) above) contained in any Loan Document on its part to be performed or observed and such failure continues for thirty (30) days after notice thereof by the Administrative Agent to the Borrowers; or 

(d) Representations and Warranties. Any representation, warranty, certification or statement of fact made or deemed
made by or on behalf of any Borrower or any other Loan Party herein, in any other Loan Document, or in any document required to be delivered in connection herewith or therewith shall be incorrect or misleading in any material respect when made or
deemed made; provided that no Event of Default shall occur under this paragraph (d) by reason of any representation set out in Section 5.20 being untrue in any material respect as a result of any applicable Lender’s
representation under Section 10.22 as to its status as a PMP being untrue (but without prejudice to the rights of the Agents and the Lenders under this Agreement other than under this paragraph (d) or under applicable Law and without
prejudice to any other Event of Default which may occur by reason of any representation set out in Section 10.22 being untrue in any material respect or otherwise by reason of a Lender not being a PMP); or 

(e) Cross-Default. Any Loan Party or any Restricted Subsidiary (A) fails to make any payment beyond the
applicable grace period with respect thereto, if any (whether by scheduled maturity, required prepayment, acceleration, demand, or otherwise) in respect of any Indebtedness (other than Indebtedness hereunder) having an aggregate principal amount of
not less than the Threshold Amount, or (B) fails to observe or perform any other agreement or condition relating to any such Indebtedness, or any other event occurs (other than, with respect to Indebtedness consisting of Swap Contracts,
termination events or equivalent events pursuant to the terms of such Swap Contracts), the effect of which default or other event is to cause, or to permit the holder or holders of 

 

 -144- 

 
such Indebtedness (or a trustee or agent on behalf of such holder or holders or beneficiary or beneficiaries) to cause, with the giving of notice if required, such Indebtedness to become due or
to be repurchased, prepaid, defeased or redeemed (automatically or otherwise), or an offer to repurchase, prepay, defease or redeem such Indebtedness to be made, prior to its stated maturity; provided that this clause (e)(B) shall not apply
to secured Indebtedness that becomes due as a result of the voluntary sale or transfer of the property or assets securing such Indebtedness, if such sale or transfer is permitted hereunder and under the documents providing for such Indebtedness;
provided, further that for the first 270 days after the Pushdown Date this clause (e) shall not apply to any default or event of default under the Oldsmar Leases that occurs in connection with the Transaction; or 

(f) Insolvency Proceedings, Etc. Any Loan Party or any Restricted Subsidiary institutes or consents to the
institution of any proceeding under any Debtor Relief Law, or makes an assignment for the benefit of creditors; or applies for or consents to the appointment of any receiver, trustee, custodian, conservator, liquidator, rehabilitator, administrator,
administrative receiver or similar officer for it or for all or any material part of its property; or any receiver, trustee, custodian, conservator, liquidator, rehabilitator, administrator, administrative receiver or similar officer is appointed
without the application or consent of such Person and the appointment continues undischarged or unstayed for sixty (60) calendar days; or any proceeding under any Debtor Relief Law relating to any such Person or to all or any material part of
its property is instituted without the consent of such Person and continues undismissed or unstayed for sixty (60) calendar days, or an order for relief is entered in any such proceeding; or 

(g) Inability to Pay Debts; Attachment. (i) Any Loan Party or any Restricted Subsidiary becomes unable or
admits in writing its inability or fails generally to pay its debts in excess of the Threshold Amount as they become due, or (ii) any writ or warrant of attachment or execution or similar process is issued or levied against all or any material
part of the property of the Borrowers and the Restricted Subsidiaries, taken as a whole, and is not released, vacated or fully bonded within sixty (60) days after its issue or levy; or 

(h) Judgments. There is entered against any Loan Party or any Restricted Subsidiary a final judgment or order for
the payment of money in an aggregate amount exceeding the Threshold Amount (to the extent not covered by independent third-party insurance as to which the insurer has been notified of such judgment or order and has not denied coverage) and such
judgment or order shall not have been satisfied, vacated, discharged or stayed or bonded pending an appeal for a period of sixty (60) consecutive days; or 

(i) Invalidity of Loan Documents. Any material provision of any Loan Document, at any time after its execution and
delivery and for any reason other than as expressly permitted hereunder or thereunder (including as a result of a transaction permitted under Section 7.04 or 7.05) or as a result of acts or omissions by the

  

 -145- 

 
Administrative Agent or Collateral Agent or any Lender or the satisfaction in full of all the Obligations, ceases to be in full force and effect; or any Loan Party contests in writing the
validity or enforceability of any provision of any Loan Document or the validity or priority of a Lien as required by the Collateral Documents on a material portion of the Collateral; or any Loan Party denies in writing that it has any or further
liability or obligation under any Loan Document (other than as a result of repayment in full of the Obligations and termination of the Aggregate Commitments), or purports in writing to revoke or rescind any Loan Document; or 

(j) Change of Control. There occurs any Change of Control; or 

(k) Collateral Documents. Any Collateral Document after delivery thereof pursuant to Section 6.11 or 6.13
shall for any reason (other than pursuant to the terms thereof including as a result of a transaction not prohibited under this Agreement) cease to create a valid and perfected Lien, with the priority required by the Collateral Documents on and
security interest in any material portion of the Collateral purported to be covered thereby, subject to Liens permitted under Section 7.01, (i) except to the extent that any such loss of perfection or priority results from the failure of
the Administrative Agent or the Collateral Agent to maintain possession of certificates actually delivered to it representing securities pledged under the Collateral Documents or to file Uniform Commercial Code continuation statements (or similar
filings outside the United States) and (ii) except for any failure due to foreign Laws, rules and regulations as they relate to pledges of Equity Interests in Foreign Subsidiaries (other than pledges made under Laws of the applicable
jurisdiction of formation of such Foreign Subsidiary) and (iii) except as to Collateral consisting of real property to the extent that such losses are covered by a lender’s title insurance policy and such insurer has not denied coverage;
or 
 (l) ERISA. (i) An ERISA Event occurs with respect to a Pension Plan or Multiemployer Plan which
has resulted or could reasonably be expected to result in liability of a Loan Party or a Restricted Subsidiary under Title IV of ERISA in an aggregate amount which could reasonably be expected to result in a Material Adverse Effect, or (ii) a
Loan Party, any Restricted Subsidiary or any ERISA Affiliate fails to pay when due, after the expiration of any applicable grace period, any installment payment with respect to its withdrawal liability under Section 4201 of ERISA under a
Multiemployer Plan in an aggregate amount which could reasonably be expected to result in a Material Adverse Effect. 
 Section
8.02 Remedies Upon Event of Default. 
 (a) If any Event of Default occurs and is continuing, the
Administrative Agent may and, at the request of the Required Lenders, shall take any or all of the following actions: 

(i) declare the commitment of each Lender to make Loans and any obligation of the L/C Issuers to make L/C Credit
Extensions to be terminated, whereupon such commitments and obligation shall be terminated; 
  

 -146- 

 (ii) declare the unpaid principal amount of all outstanding Loans, all
interest accrued and unpaid thereon, and all other amounts owing or payable hereunder or under any other Loan Document to be immediately due and payable, without presentment, demand, protest or other notice of any kind, all of which are hereby
expressly waived by the Borrowers; 
 (iii) require that the Borrowers Cash Collateralize the L/C Obligations (in
an amount equal to the then Outstanding Amount thereof); and 
 (iv) subject to the Intercreditor Agreement,
exercise on behalf of itself and the Lenders all rights and remedies available to it and the Lenders under the Loan Documents or applicable Law; 

provided that upon the occurrence of an actual or deemed entry of an order for relief with respect to Nielsen under the Bankruptcy Code of the
United States, the obligation of each Lender to make Loans and any obligation of the L/C Issuers to make L/C Credit Extensions shall automatically terminate, the unpaid principal amount of all outstanding Loans and all interest and other amounts as
aforesaid shall automatically become due and payable and the obligation of the Borrowers to Cash Collateralize the L/C Obligations as aforesaid shall automatically become effective, in each case without further act of the Administrative Agent or any
Lender. 
 (b) Notwithstanding the foregoing, for the purpose of this Agreement, for the period from the Closing
Date until the date which falls three months after the Pushdown Date (the “Clean-Up Period”), a breach of the representations and warranties or a breach of the covenants or an Event of Default, will be deemed not to be a breach of
warranty or a breach of covenant or an Event of Default (as the case may be) if it would have been (if it were not for this provision) a breach of warranty or a breach of covenant or an Event of Default only by reason of circumstances existing at or
within one month following the Pushdown Date and relating exclusively to the business or operations of the Company and its Subsidiaries (other than Nielsen) or any of them if and for so long as the circumstances giving rise to the relevant breach of
warranty or breach of covenant or Event of Default: 
 (i) are capable of being cured and, if Nielsen (or
following the date which is one month after the Pushdown Date, any of the Borrowers and their respective Subsidiaries) is aware of the relevant circumstances at the time, reasonable efforts are being used to cure the same; 

(ii) have not been procured by or approved by Nielsen or other entities formed by the Sponsors (or following the date
which is one month after the Pushdown Date, any of the Borrowers and their respective Subsidiaries or such other entities formed by the Sponsors); and 

(iii) do not have a Material Adverse Effect, 

provided that if the relevant circumstances are continuing at the end of the Clean-Up Period there shall be a breach of warranty, breach of
covenant or Event of Default, as the case may be. 
  

 -147- 

 Section 8.03 Exclusion of Immaterial Subsidiaries; Certain Dutch Matters. 

(a) Solely for the purpose of determining whether a Default or Event of Default has occurred under clause (f) or
(g) of Section 8.01, any reference in any such clause to any Restricted Subsidiary or Loan Party shall be deemed not to include any Restricted Subsidiary affected by any event or circumstances referred to in any such clause that did not,
as of the last day of the most recent completed fiscal quarter of Nielsen, have assets with a value in excess of 5% of the consolidated total assets of the Covenant Parties and the Restricted Subsidiaries and did not, as of the four quarter period
ending on the last day of such fiscal quarter, have revenues exceeding 5% of the total revenues of the Covenant Parties and the Restricted Subsidiaries (it being agreed that all Restricted Subsidiaries affected by any event or circumstance referred
to in any such clause shall be considered together, as a single consolidated Restricted Subsidiary, for purposes of determining whether the condition specified above is satisfied). 

(b) For the avoidance of doubt, no legal proceeding or other procedure under the laws of The Netherlands shall constitute
a Default or Event of Default under clause (f) of Section 8.01, unless the following shall have also occurred under Dutch law: 

(i) bankruptcy (failissement), suspension of payments (surséance van betaling), emergency procedure
(noodregeling) or any other procedure having the effect that the entity to which it applies loses the free management or ability to dispose of its property (irrespective of whether that procedure is provisional or final); or 

(ii) dissolution (ontbinding) or any other procedure having the effect that the entity to which it applies ceases
to exist. 
 Section 8.04 Application of Funds. 

After the exercise of remedies provided for in Section 8.02 (or after the Loans have automatically become immediately due and
payable and the L/C Obligations have automatically been required to be Cash Collateralized as set forth in the proviso to Section 8.02(a)), any amounts received on account of the Obligations shall be applied by the Administrative Agent in the
following order (to the fullest extent permitted by mandatory provisions of applicable Law): 
 First, to
payment of that portion of the Obligations constituting fees, indemnities, expenses and other amounts (other than principal and interest, but including Attorney Costs payable under Section 10.04 and amounts payable under Article III) payable to
the Administrative Agent or the Collateral Agent in its capacity as such; 
 Second, to payment of that
portion of the Obligations constituting fees, indemnities and other amounts (other than principal and interest) payable to the Lenders (including Attorney Costs payable under Section 10.04 and amounts payable under Article III), ratably among
them in proportion to the amounts described in this clause Second payable to them; 
  

 -148- 

 Third, to payment of that portion of the Obligations constituting
accrued and unpaid interest on the Loans and L/C Borrowings, and any fees, premiums and scheduled periodic payments due under Treasury Services Agreements or Secured Hedge Agreements, ratably among the Secured Parties in proportion to the respective
amounts described in this clause Third payable to them; 
 Fourth, to payment of that portion of
the Obligations constituting unpaid principal of the Loans and L/C Borrowings (including to Cash Collateralize that portion of L/C Obligations comprised of the aggregate undrawn amount of Letters of Credit), and any breakage, termination or other
payments under Treasury Services Agreements or Secured Hedge Agreements, ratably among the Secured Parties in proportion to the respective amounts described in this clause Fourth held by them; 

Fifth, to the payment of all other Obligations of the Borrowers that are due and payable to the Administrative
Agent and the other Secured Parties on such date, ratably based upon the respective aggregate amounts of all such Obligations owing to the Administrative Agent and the other Secured Parties on such date; and 

Last, the balance, if any, after all of the Obligations have been paid in full, to the Borrowers or as otherwise
required by Law. 
 Subject to Section 2.03(c), amounts used to Cash Collateralize the aggregate undrawn amount of Letters
of Credit pursuant to clause Fifth above shall be applied to satisfy drawings under such Letters of Credit as they occur. If any amount remains on deposit as Cash Collateral after all Letters of Credit have either been fully drawn or expired,
such remaining amount shall be applied to the other Obligations, if any, in the order set forth above and, if no Obligations remain outstanding, to the Borrowers as applicable. 

Section 8.05 Company’s Right to Cure. 

(a) Notwithstanding anything to the contrary contained in Section 8.01 or 8.02, in the event of any Event of Default
under the covenants set forth in Section 7.11 and until the expiration of the tenth (10th) day after the date on which financial statements are required to be delivered with respect to the applicable fiscal quarter hereunder, the Sponsors
or Valcon may make a Specified Equity Contribution to the Company, and the Company shall apply the amount of the net cash proceeds thereof to increase Consolidated EBITDA with respect to such applicable quarter; provided that such net cash
proceeds (i) are actually received by NHF or its Restricted Subsidiaries (including through capital contribution of such net cash proceeds to NHF or such Restricted Subsidiaries) no later than ten (10) days after the date on which
financial statements are required to be delivered with respect to such fiscal quarter hereunder, (ii) are Not Otherwise Applied and (iii) do not exceed the aggregate amount necessary to cause the Covenant Parties to be in compliance with
Section 7.11 for any applicable period. The parties hereby acknowledge that this Section 8.05(a) may not be relied on for purposes of calculating any financial ratios other than as applicable to Section 7.11 and shall not result in
any adjustment to any amounts other than the amount of the Consolidated EBITDA referred to in the immediately preceding sentence. 
  

 -149- 

 (b) In each period of four fiscal quarters, there shall be at least one
fiscal quarter in which no cure set forth in Section 8.05(a) is made. 
 ARTICLE IX. 

Administrative Agent and Other Agents 

Section 9.01 Appointment and Authorization of Agents. 

(a) Each Lender hereby irrevocably appoints, designates and authorizes each of the Administrative Agent and the Collateral
Agent to take such action on its behalf under the provisions of this Agreement and each other Loan Document and to exercise such powers and perform such duties as are expressly delegated to it by the terms of this Agreement or any other Loan
Document, together with such powers as are reasonably incidental thereto. Notwithstanding any provision to the contrary contained elsewhere herein or in any other Loan Document, neither the Administrative Agent nor the Collateral Agent shall have
any duties or responsibilities, except those expressly set forth herein, nor shall the Administrative Agent or the Collateral Agent have or be deemed to have any fiduciary relationship with any Lender or Participant, and no implied covenants,
functions, responsibilities, duties, obligations or liabilities shall be read into this Agreement or any other Loan Document or otherwise exist against the Administrative Agent or the Collateral Agent. Without limiting the generality of the
foregoing sentence, the use of the term “agent” herein and in the other Loan Documents with reference to any Agent is not intended to connote any fiduciary or other implied (or express) obligations arising under agency doctrine of any
applicable Law. Instead, such term is used merely as a matter of market custom, and is intended to create or reflect only an administrative relationship between independent contracting parties. 

(b) Each L/C Issuer shall act on behalf of the Lenders with respect to any Letters of Credit issued by it and the
documents associated therewith, and each such L/C Issuer shall have all of the benefits and immunities (i) provided to the Agents in this Article IX with respect to any acts taken or omissions suffered by such L/C Issuer in connection with
Letters of Credit issued by it or proposed to be issued by it and the applications and agreements for letters of credit pertaining to such Letters of Credit as fully as if the term “Agent” as used in this Article IX and in the definition
of “Agent-Related Person” included such L/C Issuer with respect to such acts or omissions, and (ii) as additionally provided herein with respect to such L/C Issuer. 

(c) Each of the Secured Parties hereby irrevocably appoints and authorizes the Collateral Agent to act as the agent of
(and to hold any security interest created by the Collateral Documents for and on behalf of or on trust for and to enter into any “Parallel Debt” as defined in the Collateral Documents governed by Dutch law) such Secured Party for purposes
of acquiring, holding and enforcing any and all Liens on Collateral granted by the Loan Parties to secure any of the Obligations, together with such powers and discretion as are reasonably incidental thereto. In this connection, the Collateral Agent
(and any co-agents, sub-agents and attorneys-in-fact appointed by the Administrative Agent pursuant to Section 9.02 for purposes of holding or enforcing any Lien on the Collateral (or any portion thereof) granted under the Collateral Documents,
or for exercising any rights and remedies thereunder at the direction of the Collateral Agent), shall be entitled to the benefits of all provisions of this Article IX (including, Section 9.07, as though such co-agents, sub-agents and
attorneys-in-fact were the Collateral Agent under the Loan Documents) as if set forth in full herein with respect thereto. 
  

 -150- 

 Section 9.02 Delegation of Duties. 

Each of the Administrative Agent and the Collateral Agent may execute any of its duties under this Agreement or any other Loan Document
(including for purposes of holding or enforcing any Lien on the Collateral (or any portion thereof) granted under the Collateral Documents or of exercising any rights and remedies thereunder) by or through agents, employees or attorneys-in-fact
including for the purpose of any Borrowings or payments in Alternative Currencies, such sub-agents as shall be deemed necessary by the Administrative Agent or the Collateral Agent, as the case may be, and shall be entitled to advice of counsel and
other consultants or experts concerning all matters pertaining to such duties. The Administrative Agent shall not be responsible for the negligence or misconduct of any agent or sub-agent or attorney-in-fact that it selects in the absence of gross
negligence or willful misconduct (as determined in the final judgment of a court of competent jurisdiction). 
 Section 9.03
Liability of Agents. 
 No Agent-Related Person shall (a) be liable for any action taken or omitted to be taken by
any of them under or in connection with this Agreement or any other Loan Document or the transactions contemplated hereby (except for its own gross negligence or willful misconduct, as determined by the final judgment of a court of competent
jurisdiction, in connection with its duties expressly set forth herein), or (b) be responsible in any manner to any Lender or Participant for any recital, statement, representation or warranty made by any Loan Party or any officer thereof,
contained herein or in any other Loan Document, or in any certificate, report, statement or other document referred to or provided for in, or received by the Administrative Agent or the Collateral Agent under or in connection with, this Agreement or
any other Loan Document, or the validity, effectiveness, genuineness, enforceability or sufficiency of this Agreement or any other Loan Document, or the perfection or priority of any Lien or security interest created or purported to be created under
the Collateral Documents, or for any failure of any Loan Party or any other party to any Loan Document to perform its obligations hereunder or thereunder. No Agent-Related Person shall be under any obligation to any Lender or participant to
ascertain or to inquire as to the observance or performance of any of the agreements contained in, or conditions of, this Agreement or any other Loan Document, or to inspect the properties, books or records of any Loan Party or any Affiliate
thereof. 
 Section 9.04 Reliance by Agents. 

(a) Each Agent shall be entitled to rely, and shall be fully protected in relying, upon any writing, communication,
signature, resolution, representation, notice, consent, certificate, affidavit, letter, telegram, facsimile, telex or telephone message, electronic mail message, statement or other document or conversation believed by it to be genuine and correct
and to have been signed, sent or made by the proper Person or Persons, and upon advice and statements of legal counsel (including counsel to any Loan Party), independent accountants and other experts selected by such Agent. Each Agent shall be fully
justified in failing or refusing to 
  

 -151- 

 
take any action under any Loan Document unless it shall first receive such advice or concurrence of the Required Lenders as it deems appropriate and, if it so requests, it shall first be
indemnified to its satisfaction by the Lenders against any and all liability and expense which may be incurred by it by reason of taking or continuing to take any such action. Each Agent shall in all cases be fully protected in acting, or in
refraining from acting, under this Agreement or any other Loan Document in accordance with a request or consent of the Required Lenders (or such greater number of Lenders as may be expressly required hereby in any instance) and such request and any
action taken or failure to act pursuant thereto shall be binding upon all the Lenders. 
 (b) For purposes of
determining compliance with the conditions specified in Section 4.01 or 4.02(a), each Lender that has signed this Agreement shall be deemed to have consented to, approved or accepted or to be satisfied with, each document or other matter
required thereunder to be consented to or approved by or acceptable or satisfactory to a Lender unless the Administrative Agent shall have received notice from such Lender prior to the proposed Closing Date specifying its objection thereto.

 Section 9.05 Notice of Default. 

The Administrative Agent shall not be deemed to have knowledge or notice of the occurrence of any Default, except with respect to
defaults in the payment of principal, interest and fees required to be paid to the Administrative Agent for the account of the Lenders, unless the Administrative Agent shall have received written notice from a Lender or any Borrower referring to
this Agreement, describing such Default and stating that such notice is a “notice of default.” The Administrative Agent will notify the Lenders of its receipt of any such notice. The Administrative Agent shall take such action with respect
to any Event of Default as may be directed by the Required Lenders in accordance with Article VIII; provided that unless and until the Administrative Agent has received any such direction, the Administrative Agent may (but shall not be
obligated to) take such action, or refrain from taking such action, with respect to such Event of Default as it shall deem advisable or in the best interest of the Lenders. 

Section 9.06 Credit Decision; Disclosure of Information by Agents. 

Each Lender acknowledges that no Agent-Related Person has made any representation or warranty to it, and that no act by any Agent
hereafter taken, including any consent to and acceptance of any assignment or review of the affairs of any Loan Party or any Affiliate thereof, shall be deemed to constitute any representation or warranty by any Agent-Related Person to any Lender as
to any matter, including whether Agent-Related Persons have disclosed material information in their possession. Each Lender represents to each Agent that it has, independently and without reliance upon any Agent-Related Person and based on such
documents and information as it has deemed appropriate, made its own appraisal of and investigation into the business, prospects, operations, property, financial and other condition and creditworthiness of the Loan Parties and their Subsidiaries,
and all applicable bank or other regulatory Laws relating to the transactions contemplated hereby, and made its own decision to enter into this Agreement and to extend credit to any Borrower hereunder. Each Lender also represents that it will,
independently and without reliance upon any Agent-Related Person and based on such documents and information as it shall deem appropriate at the time, continue to make its own 

 

 -152- 

 
credit analysis, appraisals and decisions in taking or not taking action under this Agreement and the other Loan Documents, and to make such investigations as it deems necessary to inform itself
as to the business, prospects, operations, property, financial and other condition and creditworthiness of the Loan Parties. Except for notices, reports and other documents expressly required to be furnished to the Lenders by any Agent herein, such
Agent shall not have any duty or responsibility to provide any Lender with any credit or other information concerning the business, prospects, operations, property, financial and other condition or creditworthiness of any of the Loan Parties or any
of their Affiliates which may come into the possession of any Agent-Related Person. 
 Section 9.07 Indemnification of
Agents. 
 Whether or not the transactions contemplated hereby are consummated, the Lenders shall indemnify upon demand each
Agent-Related Person (to the extent not reimbursed by or on behalf of any Loan Party and without limiting the obligation of any Loan Party to do so), pro rata, and hold harmless each Agent-Related Person from and against any and all Indemnified
Liabilities incurred by it; provided that no Lender shall be liable for the payment to any Agent-Related Person of any portion of such Indemnified Liabilities resulting from such Agent-Related Person’s own gross negligence or willful
misconduct, as determined by the final judgment of a court of competent jurisdiction; provided that no action taken in accordance with the directions of the Required Lenders (or such other number or percentage of the Lenders as shall be
required by the Loan Documents) shall be deemed to constitute gross negligence or willful misconduct for purposes of this Section 9.07; provided, further that any obligation to indemnify an L/C Issuer pursuant to this Section 9.07
shall be limited to Tranche A Revolving Credit Lenders only. In the case of any investigation, litigation or proceeding giving rise to any Indemnified Liabilities, this Section 9.07 applies whether any such investigation, litigation or
proceeding is brought by any Lender or any other Person. Without limitation of the foregoing, each Lender shall reimburse each of the Administrative Agent and the Collateral Agent upon demand for its ratable share of any costs or out-of-pocket
expenses (including Attorney Costs) incurred by the Administrative Agent or the Collateral Agent, as the case may be, in connection with the preparation, execution, delivery, administration, modification, amendment or enforcement (whether through
negotiations, legal proceedings or otherwise) of, or legal advice in respect of rights or responsibilities under, this Agreement, any other Loan Document, or any document contemplated by or referred to herein, to the extent that the Administrative
Agent or the Collateral Agent, as the case may be, is not reimbursed for such expenses by or on behalf of the Loan Parties. The undertaking in this Section 9.07 shall survive termination of the Aggregate Commitments, the payment of all other
Obligations and the resignation of the Administrative Agent or the Collateral Agent, as the case may be. 
 Section 9.08
Agents in their Individual Capacities. 
 Citibank, N.A. and its Affiliates may make loans to, issue letters of credit
for the account of, accept deposits from, acquire Equity Interests in and generally engage in any kind of banking, trust, financial advisory, underwriting or other business with the Borrowers and their respective Affiliates as though Citibank, N.A.
were not the Administrative Agent, the Collateral Agent or an L/C Issuer hereunder and without notice to or consent of the Lenders. The Lenders 

 

 -153- 

 
acknowledge that, pursuant to such activities, Citibank, N.A. or its Affiliates may receive information regarding the Borrowers or their respective Affiliates (including information that may be
subject to confidentiality obligations in favor of any such Borrower or such Affiliate) and acknowledge that neither the Administrative Agent nor the Collateral Agent shall be under any obligation to provide such information to them. With respect to
its Loans, Citibank, N.A. and its Affiliates shall have the same rights and powers under this Agreement as any other Lender and may exercise such rights and powers as though it were not the Administrative Agent, the Collateral Agent or an L/C
Issuer, and the terms “Lender” and “Lenders” include Citibank, N.A. in its individual capacity. Any successor to Citibank, N.A. as the Administrative Agent or the Collateral Agent shall also have the rights attributed to
Citibank, N.A. under this paragraph. 
 Section 9.09 Successor Agents. 

Each of the Administrative Agent and the Collateral Agent may resign as the Administrative Agent or the Collateral Agent, as applicable
upon thirty (30) days’ notice to the Lenders and Nielsen. If the Administrative Agent or the Collateral Agent resigns under this Agreement, the Required Lenders shall appoint from among the Lenders a successor agent for the Lenders, which
successor agent shall be consented to by Nielsen at all times other than during the existence of an Event of Default under Section 8.01(f) or (g) (which consent of Nielsen shall not be unreasonably withheld or delayed). If no successor
agent is appointed prior to the effective date of the resignation of the Administrative Agent or the Collateral Agent, as applicable, the Administrative Agent or the Collateral Agent, as applicable, may appoint, after consulting with the Lenders and
Nielsen, a successor agent from among the Lenders. Upon the acceptance of its appointment as successor agent hereunder, the Person acting as such successor agent shall succeed to all the rights, powers and duties of the retiring Administrative Agent
or retiring Collateral Agent and the term “Administrative Agent” or “Collateral Agent” shall mean such successor administrative agent or collateral agent and/or Supplemental Agent, as the case may be, and the retiring
Administrative Agent’s or Collateral Agent’s appointment, powers and duties as the Administrative Agent or Collateral Agent shall be terminated. After the retiring Administrative Agent’s or the Collateral Agent’s resignation
hereunder as the Administrative Agent or Collateral Agent, the provisions of this Article IX and Sections 10.04 and 10.05 shall inure to its benefit as to any actions taken or omitted to be taken by it while it was the Administrative Agent or
Collateral Agent under this Agreement. If no successor agent has accepted appointment as the Administrative Agent or the Collateral Agent by the date which is thirty (30) days following the retiring Administrative Agent’s or Collateral
Agent’s notice of resignation, the retiring Administrative Agent’s or the retiring Collateral Agent’s resignation shall nevertheless thereupon become effective and the Lenders shall perform all of the duties of the Administrative
Agent or Collateral Agent hereunder until such time, if any, as the Required Lenders appoint a successor agent as provided for above. Upon the acceptance of any appointment as the Administrative Agent or Collateral Agent hereunder by a successor and
upon the execution and filing or recording of such financing statements, or amendments thereto, and such other instruments or notices, as may be necessary or desirable, or as the Required Lenders may request, in order to (a) continue the
perfection of the Liens granted or purported to be granted by the Collateral Documents or (b) otherwise ensure that Section 6.11 is satisfied, the Administrative Agent or Collateral Agent shall thereupon succeed to and become vested with
all the rights, powers, discretion, privileges, and duties of the retiring Administrative Agent or 
  

 -154- 

 
Collateral Agent, and the retiring Administrative Agent or Collateral Agent shall be discharged from its duties and obligations under the Loan Documents. After the retiring Administrative
Agent’s or Collateral Agent’s resignation hereunder as the Administrative Agent or the Collateral Agent, the provisions of this Article IX shall continue in effect for its benefit in respect of any actions taken or omitted to be taken by
it while it was acting as the Administrative Agent or the Collateral Agent. 
 Section 9.10 Administrative Agent May File
Proofs of Claim. 
 In case of the pendency of any receivership, insolvency, liquidation, bankruptcy, reorganization,
arrangement, adjustment, composition or other judicial proceeding relative to any Loan Party, the Administrative Agent (irrespective of whether the principal of any Loan or L/C Obligation shall then be due and payable as herein expressed or by
declaration or otherwise and irrespective of whether the Administrative Agent shall have made any demand on any Borrower or the Collateral Agent) shall be (to the fullest extent permitted by mandatory provisions of applicable Law) entitled and
empowered, by intervention in such proceeding or otherwise: 
 (a) to file and prove a claim for the whole amount
of the principal and interest owing and unpaid in respect of the Loans, L/C Obligations and all other Obligations that are owing and unpaid and to file such other documents as may be necessary or advisable in order to have the claims of the Lenders,
the Collateral Agent and the Administrative Agent (including any claim for the reasonable compensation, expenses, disbursements and advances of the Lenders, the Collateral Agent and the Administrative Agent and their respective agents and counsel
and all other amounts due the Lenders, the Collateral Agent and the Administrative Agent under Sections 2.03(h) and (i), 2.09 and 10.04) allowed in such judicial proceeding; and 

(b) to collect and receive any monies or other property payable or deliverable on any such claims and to distribute the
same; 
 and any custodian, curator, receiver, assignee, trustee, liquidator, sequestrator or other similar official in any such judicial
proceeding is hereby authorized by each Lender to make such payments to the Administrative Agent or the Collateral Agent and, in the event that the Administrative Agent shall consent to the making of such payments directly to the Lenders, to pay to
the Administrative Agent or the Collateral Agent any amount due for the reasonable compensation, expenses, disbursements and advances of the Agents and their respective agents and counsel, and any other amounts due the Administrative Agent or the
Collateral Agent under Sections 2.09 and 10.04. 
 Nothing contained herein shall be deemed to authorize the Administrative
Agent to authorize or consent to or accept or adopt on behalf of any Lender any plan of reorganization, arrangement, adjustment or composition affecting the Obligations or the rights of any Lender or to authorize the Administrative Agent to vote in
respect of the claim of any Lender in any such proceeding. 
  

 -155- 

 Section 9.11 Collateral and Guaranty Matters. 

The Lenders irrevocably agree: 

(a) that any Lien on any property granted to or held by the Administrative Agent or the Collateral Agent under any Loan
Document shall be automatically released (i) upon termination of the Aggregate Commitments and payment in full of all Obligations (other than (x) obligations under Secured Hedge Agreements and Treasury Services Agreements not yet due and
payable and (y) contingent indemnification obligations not yet accrued and payable) and the expiration or termination or cash collateralization of all Letters of Credit, (ii) at the time the property subject to such Lien is transferred or
to be transferred as part of or in connection with any transfer permitted hereunder or under any other Loan Document to any Person other than a Person required to grant a Lien to the Administrative Agent or the Collateral Agent under the Loan
Documents (or, if such transferee is a Person required to grant a Lien to the Administrative Agent or the Collateral Agent on such asset, at the option of the applicable Loan Party, such Lien on such asset may still be released in connection with
the transfer so long as (i) the transferee grants a new Lien to the Administrative Agent or Collateral Agent on such asset substantially concurrently with the transfer of such asset, (ii) the transfer is between parties organized under the
laws of different jurisdictions and at least one of such parties is a Foreign Subsidiary and (iii) the priority of the new Lien is the same as that of the original Lien), (iii) subject to Section 10.01, if the release of such Lien is
approved, authorized or ratified in writing by the Required Lenders, (iv) if the property subject to such Lien is owned by a Guarantor, upon release of such Guarantor from its obligations under its Guaranty pursuant to clause (c) below or
(v) upon the terms of the Collateral Documents or the Intercreditor Agreement or any other intercreditor agreement entered into pursuant hereto; 

(b) To release or subordinate any Lien on any property granted to or held by the Administrative Agent or the Collateral
Agent under any Loan Document to the holder of any Lien on such property that is permitted by Section 7.01(i); 

(c) That any Guarantor shall be automatically released from its obligations under the Guaranty if such Person ceases to be
a Restricted Subsidiary or becomes an Excluded Subsidiary as a result of a transaction or designation permitted hereunder; provided that no such release shall occur if such Guarantor continues to be a guarantor in respect of the Senior
Subordinated Debt, the Senior Unsecured Debt or any Junior Financing; and 
 (d) That each of the Administrative
Agent and the Collateral Agent are authorized to enter into the Intercreditor Agreement and any other intercreditor agreement it deems reasonable in connection with any Permitted Debt Offering (of junior lien priority or otherwise) and that if any
such intercreditor agreement is posted to the Lenders three Business Days before being executed and the Required Lenders shall not have objected to such intercreditor agreement the Required Lenders shall be deemed to agree that the Administrative
Agent’s or the Collateral Agent’s entry into such intercreditor agreement is reasonable and to have consented to such intercreditor agreement and such Agent’s execution thereof. 

 

 -156- 

 Upon request by the Administrative Agent or the Collateral Agent at any time, the Required
Lenders will confirm in writing the Administrative Agent’s or the Collateral Agent’s authority to release or subordinate its interest in particular types or items of property, or to release any Guarantor from its obligations under the
Guaranty pursuant to this Section 9.11. In each case as specified in this Section 9.11, the Administrative Agent or the Collateral Agent will (and each Lender irrevocably authorizes the Administrative Agent and the Collateral Agent to), at
the Borrowers’ expense, execute and deliver to the applicable Loan Party such documents as the Borrowers may reasonably request to evidence the release or subordination of such item of Collateral from the assignment and security interest
granted under the Collateral Documents, or to evidence the release of such Guarantor from its obligations under the Guaranty, in each case in accordance with the terms of the Loan Documents and this Section 9.11. 

Section 9.12 Other Agents; Arrangers and Managers. 

None of the Lenders or other Persons identified on the facing page or signature pages of this Agreement as a “syndication
agent,” “co-documentation agent”, “joint bookrunner” or “arranger” shall have any right, power, obligation, liability, responsibility or duty under this Agreement other than those applicable to all Lenders as such.
Without limiting the foregoing, none of the Lenders or other Persons so identified shall have or be deemed to have any fiduciary relationship with any Lender. Each Lender acknowledges that it has not relied, and will not rely, on any of the Lenders
or other Persons so identified in deciding to enter into this Agreement or in taking or not taking action hereunder. 
 Section
9.13 Appointment of Supplemental Agents. 
 (a) It is the purpose of this Agreement and the other Loan
Documents that there shall be no violation of any Law of any jurisdiction denying or restricting the right of banking corporations or associations to transact business as agent or trustee in such jurisdiction. It is recognized that in case of
litigation under this Agreement or any of the other Loan Documents, and in particular in case of the enforcement of any of the Loan Documents, or in case the Administrative Agent or the Collateral Agent deems that by reason of any present or future
Law of any jurisdiction it may not exercise any of the rights, powers or remedies granted herein or in any of the other Loan Documents or take any other action which may be desirable or necessary in connection therewith, the Administrative Agent and
the Collateral Agent are hereby authorized to appoint an additional individual or institution selected by the Administrative Agent or the Collateral Agent in its sole discretion as a separate trustee, co-trustee, administrative agent, collateral
agent, administrative sub-agent or administrative co-agent (any such additional individual or institution being referred to herein individually as a “Supplemental Agent” and collectively as “Supplemental Agents”).

 (b) In the event that the Collateral Agent appoints a Supplemental Agent with respect to any Collateral,
(i) each and every right, power, privilege or duty expressed or intended by this Agreement or any of the other Loan Documents to be exercised by or vested in or conveyed to the Collateral Agent with respect to such Collateral shall be
exercisable by and vest in such Supplemental Agent to the extent, and only to the extent, necessary to enable such Supplemental Agent to exercise such rights, powers and privileges with respect to such

  

 -157- 

 
Collateral and to perform such duties with respect to such Collateral, and every covenant and obligation contained in the Loan Documents and necessary to the exercise or performance thereof by
such Supplemental Agent shall run to and be enforceable by either the Collateral Agent or such Supplemental Agent, and (ii) the provisions of this Article IX and of Sections 10.04 and 10.05 that refer to the Administrative Agent shall inure to
the benefit of such Supplemental Agent and all references therein to the Collateral Agent shall be deemed to be references to the Collateral Agent and/or such Supplemental Agent, as the context may require. 

(c) Should any instrument in writing from any Loan Party be required by any Supplemental Agent so appointed by the
Administrative Agent or the Collateral Agent for more fully and certainly vesting in and confirming to him or it such rights, powers, privileges and duties, such Loan Party shall execute, acknowledge and deliver any and all such instruments promptly
upon request by the Administrative Agent or the Collateral Agent. In case any Supplemental Agent, or a successor thereto, shall die, become incapable of acting, resign or be removed, all the rights, powers, privileges and duties of such Supplemental
Agent, to the extent permitted by Law, shall vest in and be exercised by the Administrative Agent until the appointment of a new Supplemental Agent. 

ARTICLE X. 

Miscellaneous 

Section 10.01 Amendments, Etc. 

Except as otherwise set forth in this Agreement, no amendment or waiver of any provision of this Agreement or any other Loan Document,
and no consent to any departure by any Loan Party therefrom, shall be effective unless in writing signed by the Required Lenders and such Loan Party and each such waiver or consent shall be effective only in the specific instance and for the
specific purpose for which given; provided that, no such amendment, waiver or consent shall: 
 (a) extend
or increase the Commitment of any Lender without the written consent of each Lender holding such Commitment (it being understood that a waiver of any condition precedent or of any Default, mandatory prepayment or mandatory reduction of the
Commitments shall not constitute an extension or increase of any Commitment of any Lender); 
 (b) postpone any
date scheduled for, or reduce or forgive the amount of, any payment of principal or interest under Section 2.07 or 2.08 without the written consent of each Lender holding the applicable Obligation (it being understood that the waiver of (or
amendment to the terms of) any mandatory prepayment of the Term Loans shall not constitute a postponement of any date scheduled for the payment of principal or interest and it being understood that any change to the definition of “Total
Leverage Ratio” or in the component definitions thereof shall not constitute a reduction or forgiveness in any rate of interest); 
  

 -158- 

 (c) reduce or forgive the principal of, or the rate of interest specified
herein on, any Loan, or L/C Borrowing, or (subject to clause (iii) of the second proviso to this Section 10.01) any fees or other amounts payable hereunder or under any other Loan Document (or change the timing of payments of such fees or
other amounts) without the written consent of each Lender holding such Loan, L/C Borrowing or to whom such fee or other amount is owed (it being understood that any change to the definition of “Total Leverage Ratio” or in the component
definitions thereof shall not constitute a reduction or foregiveness in any rate of interest); provided that, only the consent of the Required Lenders shall be necessary to amend the definition of “Default Rate” or to waive any
obligation of the Borrowers to pay interest at the Default Rate; 
 (d) change any provision of this
Section 10.01, the definition of “Required Lenders” or “Pro Rata Share” or Section 2.06(c), 2.12(a), 2.13 or 8.04 without the written consent of each Lender; 

(e) other than in connection with a transaction permitted under Section 7.04 or 7.05, release all or substantially
all of the Collateral in any transaction or series of related transactions, without the written consent of each Lender; 

(f) other than in connection with a transaction permitted under Section 7.04 or 7.05, release all or substantially
all of the aggregate value of the Guarantees, without the written consent of each Lender; 
 (g) without the
written consent of the Required Class Lenders, adversely affect the rights of a Class in respect of payments or Collateral in a manner different to the effect of such amendment, waiver or consent on any other Class; or 

(h) amend the definition of “Interest Period” to allow intervals in excess of six months without the agreement
of each affected Lender without the written consent of each Lender affected thereby, 
 and provided further that (i) no amendment,
waiver or consent shall, unless in writing and signed by each L/C Issuer in addition to the Lenders required above, affect the rights or duties of an L/C Issuer under this Agreement or any Letter of Credit Application relating to any Letter of
Credit issued or to be issued by it; (ii) no amendment, waiver or consent shall, unless in writing and signed by a Swing Line Lender in addition to the Lenders required above, affect the rights or duties of such Swing Line Lender under this
Agreement; (iii) no amendment, waiver or consent shall, unless in writing and signed by the Administrative Agent or the Collateral Agent, as applicable, in addition to the Lenders required above, affect the rights or duties of, or any fees or
other amounts payable to, the Administrative Agent or the Collateral Agent, as applicable, under this Agreement or any other Loan Document; and (iv) Section 10.07(h) may not be amended, waived or otherwise modified without the consent of
each Granting Lender all or any part of whose Loans are being funded by an SPC at the time of such amendment, waiver or other modification. Notwithstanding anything to the contrary herein, no Defaulting Lender shall have any right to approve or
disapprove any amendment, waiver or consent hereunder, except that the Commitment of such Lender may not be increased or extended without the consent of such 

 

 -159- 

 
Lender (it being understood that any Commitments or Loans held or deemed held by any Defaulting Lender shall be excluded for a vote of the Lenders hereunder requiring any consent of the Lenders).

 Notwithstanding the foregoing, this Agreement may be amended (or amended and restated) with the written consent of the
Required Lenders, the Administrative Agent and the Borrowers (a) to add one or more additional credit facilities to this Agreement and to permit the extensions of credit from time to time outstanding thereunder and the accrued interest and fees
in respect thereof to share ratably in the benefits of this Agreement and the other Loan Documents with the Term Loans and the Revolving Credit Loans and the accrued interest and fees in respect thereof and (b) to include appropriately the
Lenders holding such credit facilities in any determination of the Required Lenders. Notwithstanding the foregoing, this Agreement may be amended to adjust the borrowing mechanics related to Swing Line Loans with only the written consent of the
Administrative Agent, the applicable Swing Line Lender(s) and the Borrowers so long as the obligations of the Tranche A Revolving Credit Lenders and, if applicable, the other Swing Line Lender are not affected thereby. 

In addition, notwithstanding the foregoing, this Agreement may be amended with the written consent of the Administrative Agent, the
Borrowers and the Lenders providing the relevant Dollar Replacement Term Loans or Euro Replacement Term Loans (as defined below) to permit the refinancing of all outstanding Dollar Term Loans (“Dollar Refinanced Term Loans”) or Euro
Term Loans (“Euro Refinanced Term Loans”) with a replacement Dollar term loan tranche denominated in Dollars (“Dollar Replacement Term Loans”) or Euro term loan tranche denominated in Euros (“Euro
Replacement Term Loans”), respectively, hereunder; provided that (a) the aggregate principal amount of such Dollar Replacement Term Loans or Euro Replacement Term Loans shall not exceed the aggregate principal amount of such
Dollar Refinanced Term Loans or Euro Refinanced Term Loans, respectively, (b) the Applicable Rate for such Dollar Replacement Term Loans or Euro Replacement Term Loans shall not be higher than the Applicable Rate for such Dollar Refinanced Term
Loans or Euro Refinanced Term Loans, respectively, (c) the Weighted Average Life to Maturity of such Dollar Replacement Term Loans or Euro Replacement Term Loans shall not be shorter than the Weighted Average Life to Maturity of such Dollar
Refinanced Term Loans or Euro Refinanced Term Loans, respectively, at the time of such refinancing (except to the extent of nominal amortization for periods where amortization has been eliminated as a result of prepayment of the applicable Term
Loans) and (d) all other terms applicable to such Dollar Replacement Term Loans or Euro Replacement Term Loans shall be substantially identical to, or less favorable to the Lenders providing such Dollar Replacement Term Loans or Euro
Replacement Term Loans than, those applicable to such Dollar Refinanced Term Loans or Euro Refinanced Term Loans, respectively, except to the extent necessary to provide for covenants and other terms applicable to any period after the latest final
maturity of the Term Loans in effect immediately prior to such refinancing. 
 Notwithstanding anything to the contrary
contained in Section 10.01, guarantees, collateral security documents and related documents executed by Foreign Subsidiaries in connection with this Agreement may be in a form reasonably determined by the Administrative Agent and may be,
together with this Agreement, amended and waived with the consent of the 
  

 -160- 

 
Administrative Agent at the request of Nielsen without the need to obtain the consent of any other Lender if such amendment or waiver is delivered in order (i) to comply with the local Law
or advice of local counsel, (ii) to cure ambiguities or defects or (iii) to cause such guarantee, collateral security document or other document to be consistent with this Agreement and the other Loan Documents. 

Section 10.02 Notices and Other Communications; Facsimile Copies. 

(a) General. Unless otherwise expressly provided herein, all notices and other communications provided for
hereunder or under any other Loan Document shall be in writing (including by facsimile transmission). All such written notices shall be mailed, faxed or delivered to the applicable address, facsimile number or electronic mail address, and all
notices and other communications expressly permitted hereunder to be given by telephone shall be made to the applicable telephone number, as follows: 

(i) if to the Borrowers or the Administrative Agent, the Collateral Agent, an L/C Issuer or a Swing Line Lender, to the
address, facsimile number, electronic mail address or telephone number specified for such Person on Schedule 10.02 to the Existing Credit Agreement or to such other address, facsimile number, electronic mail address or telephone number as shall be
designated by such party in a notice to the other parties; and 
 (ii) if to any other Lender, to the address,
facsimile number, electronic mail address or telephone number specified in its Administrative Questionnaire or to such other address, facsimile number, electronic mail address or telephone number as shall be designated by such party in a notice to
the Borrowers and the Administrative Agent, the Collateral Agent, an L/C Issuer or a Swing Line Lender. 
 All such notices and other
communications shall be deemed to be given or made upon the earlier to occur of (i) actual receipt by the relevant party hereto and (ii) (A) if delivered by hand or by courier, when signed for by or on behalf of the relevant party
hereto; (B) if delivered by mail, four (4) Business Days after deposit in the mails, postage prepaid; (C) if delivered by facsimile, when sent and receipt has been confirmed by telephone; and (D) if delivered by electronic mail
(which form of delivery is subject to the provisions of Section 10.02(c)), when delivered; provided that notices and other communications to the Administrative Agent, the Collateral Agent, an L/C Issuer and a Swing Line Lender pursuant
to Article II shall not be effective until actually received by such Person. In no event shall a voice mail message be effective as a notice, communication or confirmation hereunder. 

(b) Effectiveness of Facsimile Documents and Signatures. Loan Documents may be transmitted and/or signed by
facsimile. The effectiveness of any such documents and signatures shall, subject to applicable Law, have the same force and effect as manually signed originals and shall be binding on all Loan Parties, the Agents and the Lenders. 

(c) Reliance by Agents and Lenders. The Administrative Agent, the Collateral Agent and the Lenders shall be
entitled to rely and act upon any notices (including telephonic Committed Loan Notices and Swing Line Loan Notices) purportedly given by or on 

 

 -161- 

 
behalf of any Borrower even if (i) such notices were not made in a manner specified herein, were incomplete or were not preceded or followed by any other form of notice specified herein, or
(ii) the terms thereof, as understood by the recipient, varied from any confirmation thereof. The Borrowers shall indemnify each Agent-Related Person and each Lender from all losses, costs, expenses and liabilities resulting from the reliance
by such Person on each notice purportedly given by or on behalf of any Borrower in the absence of gross negligence or willful misconduct. All telephonic notices to the Administrative Agent or Collateral Agent may be recorded by the Administrative
Agent or the Collateral Agent, and each of the parties hereto hereby consents to such recording. 
 Section 10.03 No Waiver;
Cumulative Remedies. 
 No failure by any Lender or the Administrative Agent or the Collateral Agent to exercise, and no
delay by any such Person in exercising, any right, remedy, power or privilege hereunder or under any other Loan Document shall operate as a waiver thereof; nor shall any single or partial exercise of any right, remedy, power or privilege hereunder
preclude any other or further exercise thereof or the exercise of any other right, remedy, power or privilege. The rights, remedies, powers and privileges herein provided, and provided under each other Loan Document, are cumulative and not exclusive
of any rights, remedies, powers and privileges provided by Law. 
 Section 10.04 Attorney Costs and Expenses. 

Each Borrower agrees (a) if the Closing Date occurs, to pay or reimburse the Administrative Agent, the Collateral Agent, the
Syndication Agent, the Co-Documentation Agents and the Arrangers for all reasonable out-of-pocket costs and expenses incurred in connection with the preparation, negotiation, syndication and execution of this Agreement and the other Loan Documents,
and any amendment, waiver, consent or other modification of the provisions hereof and thereof (whether or not the transactions contemplated thereby are consummated), and the consummation and administration of the transactions contemplated hereby and
thereby, including all Attorney Costs of Cahill Gordon & Reindel LLP and Linklaters LLP, and (b) to pay or reimburse the Administrative Agent, the Collateral Agent, the Syndication Agent, the Co-Documentation Agents, the Arrangers and
each Lender for all out-of-pocket costs and expenses incurred in connection with the enforcement (whether through negotiations, legal proceedings or otherwise) of any rights or remedies under this Agreement or the other Loan Documents (including all
such costs and expenses incurred during any legal proceeding, including any proceeding under any Debtor Relief Law, and including all respective Attorney Costs of counsel to the Administrative Agent and the Collateral Agent). The foregoing costs and
expenses shall include all reasonable search, filing, recording and title insurance charges and fees related thereto, and other (reasonable, in the case of Section 10.04(a)) out-of-pocket expenses incurred by any Agent. The agreements in this
Section 10.04 shall survive the termination of the Aggregate Commitments and repayment of all other Obligations. All amounts due under this Section 10.04 shall be paid within ten (10) Business Days of receipt by the Borrowers of an
invoice relating thereto setting forth such expenses in reasonable detail. If any Loan Party fails to pay when due any costs, expenses or other amounts payable by it hereunder or under any Loan Document, such amount may be paid on behalf of such
Loan Party by the Administrative Agent in its sole discretion. 
  

 -162- 

 Section 10.05 Indemnification by the Borrowers. 

Whether or not the transactions contemplated hereby are consummated, the Borrowers shall, jointly and severally, indemnify and hold
harmless each Agent-Related Person, each Lender and their respective Affiliates, and directors, officers, employees, counsel, agents, trustees, investment advisors and attorneys-in-fact of each of the foregoing (collectively the
“Indemnitees”) from and against any and all liabilities, obligations, losses, damages, penalties, claims, demands, actions, judgments, suits, costs, expenses and disbursements (including Attorney Costs) of any kind or nature
whatsoever which may at any time be imposed on, incurred by or asserted against any such Indemnitee in any way relating to or arising out of or in connection with (a) the execution, delivery, enforcement, performance or administration of any
Loan Document or any other agreement, letter or instrument delivered in connection with the transactions contemplated thereby or the consummation of the transactions contemplated thereby, (b) any Commitment, Loan or Letter of Credit or the use
or proposed use of the proceeds therefrom including any refusal by an L/C Issuer to honor a demand for payment under a Letter of Credit if the documents presented in connection with such demand do not strictly comply with the terms of such Letter of
Credit, or (c) any actual or alleged presence or release of Hazardous Materials on or from any property currently or formerly owned or operated by the Loan Parties or any Subsidiary, or any Environmental Liability related in any way to the Loan
Parties or any Subsidiary, or (d) any actual or prospective claim, litigation, investigation or proceeding relating to any of the foregoing, whether based on contract, tort or any other theory (including any investigation of, preparation for,
or defense of any pending or threatened claim, investigation, litigation or proceeding) and regardless of whether any Indemnitee is a party thereto (all the foregoing, collectively, the “Indemnified Liabilities”), in all cases,
whether or not caused by or arising, in whole or in part, out of the negligence of the Indemnitee; provided that such indemnity shall not, as to any Indemnitee, be available to the extent that such liabilities, obligations, losses, damages,
penalties, claims, demands, actions, judgments, suits, costs, expenses or disbursements resulted from the gross negligence or willful misconduct of such Indemnitee or of any affiliate, director, officer, employee, counsel, agent or attorney-in-fact
of such Indemnitee, as determined by the final judgment of a court of competent jurisdiction. No Indemnitee shall be liable for any damages arising from the use by others of any information or other materials obtained through IntraLinks or other
similar information transmission systems in connection with this Agreement, nor shall any Indemnitee or the Borrowers or any Subsidiary have any liability for any special, punitive, indirect or consequential damages relating to this Agreement or any
other Loan Document or arising out of its activities in connection herewith or therewith (whether before or after the Closing Date). In the case of an investigation, litigation or other proceeding to which the indemnity in this Section 10.05
applies, such indemnity shall be effective whether or not such investigation, litigation or proceeding is brought by any Loan Party, any Subsidiary of any Loan Party, any Loan Party’s directors, stockholders or creditors or an Indemnitee or any
other Person, whether or not any Indemnitee is otherwise a party thereto and whether or not any of the transactions contemplated hereunder or under any of the other Loan Documents are consummated. All amounts due under this Section 10.05 shall
be paid within ten (10) Business Days after demand therefor; provided, however, that such Indemnitee 
  

 -163- 

 
shall promptly refund such amount to the extent that there is a final judicial or arbitral determination that such Indemnitee was not entitled to indemnification rights with respect to such
payment pursuant to the express terms of this Section 10.05. The agreements in this Section 10.05 shall survive the resignation of the Administrative Agent or the Collateral Agent, the replacement of any Lender, the termination of the
Aggregate Commitments and the repayment, satisfaction or discharge of all the other Obligations. 
 Section 10.06 Payments
Set Aside. 
 To the extent that any payment by or on behalf of any Borrower is made to any Agent or any Lender, or any
Agent or any Lender exercises its right of setoff, and such payment or the proceeds of such setoff or any part thereof is subsequently invalidated, declared to be fraudulent or preferential, set aside or required (including pursuant to any
settlement entered into by such Agent or such Lender in its discretion) to be repaid to a trustee, receiver or any other party, in connection with any proceeding under any Debtor Relief Law or otherwise, then (a) to the extent of such recovery,
the obligation or part thereof originally intended to be satisfied shall, to the fullest extent possible under provisions of applicable Law, be revived and continued in full force and effect as if such payment had not been made or such setoff had
not occurred, and (b) each Lender severally agrees to pay to the Administrative Agent upon demand its applicable share of any amount so recovered from or repaid by any Agent, plus interest thereon from the date of such demand to the date such
payment is made at a rate per annum equal to the applicable Overnight Rate from time to time in effect. 
 Section 10.07
Successors and Assigns. 
 (a) The provisions of this Agreement shall be binding upon and inure to the
benefit of the parties hereto and their respective successors and assigns permitted hereby, except that no Borrower may assign or otherwise transfer any of its rights or obligations hereunder without the prior written consent of each Lender (except
as permitted by Section 7.04) and no Lender may assign or otherwise transfer any of its rights or obligations hereunder except (i) to an Assignee pursuant to an assignment made in accordance with the provisions of Section 10.07(b)
(such an assignee, an “Eligible Assignee”), (ii) by way of participation in accordance with the provisions of Section 10.07(e), (iii) by way of pledge or assignment of a security interest subject to the restrictions
of Section 10.07(g) or (iv) to an SPC in accordance with the provisions of Section 10.07(h) (and any other attempted assignment or transfer by any party hereto shall be null and void) provided, in each case of any Loan to the Dutch
Borrower, that the value of the rights assigned or transferred is at least EUR 50,000 (or its equivalent in other currencies) or the successor or assignee is a PMP (if on the date of transfer it is a requirement of Dutch law that each successor or
assignee who lends to a borrower incorporated under the laws of The Netherlands is a PMP). Nothing in this Agreement, expressed or implied, shall be construed to confer upon any Person (other than the parties hereto, their respective successors and
assigns permitted hereby, Participants to the extent provided in Section 10.07(e) and, to the extent expressly contemplated hereby, the Indemnitees) any legal or equitable right, remedy or claim under or by reason of this Agreement. 

 

 -164- 

 (b) (i) Subject to the conditions set forth in paragraphs (b)(ii) and
(k) below, any Lender may assign to one or more assignees (“Assignees”) all or a portion of its rights and obligations under this Agreement (including all or a portion of its Commitment and the Loans (including for purposes of
this Section 10.07(b), participations in L/C Obligations and in Swing Line Loans) at the time owing to it) with the prior written consent (such consent not to be unreasonably withheld) of: 

(A) Nielsen, provided that no consent of Nielsen shall be required for an assignment to a Lender, an Affiliate of
a Lender, an Approved Fund or, if an Event of Default under Section 8.01(a), (f) or (g) has occurred and is continuing, any Assignee; 

(B) the Administrative Agent, provided that no consent of the Administrative Agent shall be required for an
assignment (i) of all or any portion of a Term Loan to a Lender, an Affiliate of a Lender or an Approved Fund or (ii) to an Agent or an Affiliate of an Agent; 

(C) each Principal L/C Issuer at the time of such assignment, provided that no consent of the Principal L/C
Issuers shall be required for any assignment not related to Tranche A Revolving Credit Commitments or Revolving Credit Exposure or any assignment to an Agent or an Affiliate of an Agent; and 

(D) the Swing Line Lenders; provided that no consent of a Swing Line Lender shall be required for any assignment
not related to Tranche A Revolving Credit Commitments or Revolving Credit Exposure or any assignment to an Agent or an Affiliate of an Agent (it being understood that the consent of ABN Amro Bank N.V. as a Swing Line Lender shall be evidenced by the
consent of the other Swing Line Lender after such other Swing Line Lender confirms ABN’s desire to consent). 

(ii) Assignments shall be subject to the following additional conditions: 

(A) except in the case of an assignment to a Lender, an Affiliate of a Lender or an Approved Fund or an assignment of the
entire remaining amount of the assigning Lender’s Commitment or Loans of any Class, the amount of the Commitment or Loans of the assigning Lender subject to each such assignment (determined as of the date the Assignment and Assumption with
respect to such assignment is delivered to the Administrative Agent) shall not be less than a Dollar Amount of $2,500,000 (in the case of each Revolving Credit Loan), $1,000,000 (in the case of a Dollar Term Loan) or €1,000,000 (in the case of
a Euro Term Loan), and shall be in increments of a Dollar Amount of $2,500,000 (in the case of each Revolving Credit Loan) or $1,000,000 or €1,000,000 as applicable (in the case of Term Loans), in excess thereof unless each of Nielsen and the
Administrative Agent otherwise consents, provided that such amounts shall be aggregated in respect of each Lender and its Affiliates or Approved Funds, if any; 

 

 -165- 

 (B) the parties to each assignment shall execute and deliver to the
Administrative Agent an Assignment and Assumption, together with a processing and recordation fee of $3,500; provided that only one such fee shall be payable in the event of simultaneous assignments to or from two or more Approved Funds;

 (C) the Assignee, if it shall not be a Lender, shall deliver to the Administrative Agent an Administrative
Questionnaire; and 
 (D) the value of the rights assigned or transferred is at least EUR 50,000 (or its
equivalent in other currencies) or all Assignees of Loans to the Dutch Borrower shall qualify as a PMP. 
 This paragraph (b) shall not
prohibit any Lender from assigning all or a portion of its rights and obligations among separate Facilities on a non-pro rata basis among such Facilities. 

(c) Subject to acceptance and recording thereof by the Administrative Agent pursuant to Section 10.07(d), from and
after the effective date specified in each Assignment and Assumption, the Eligible Assignee thereunder shall be a party to this Agreement and, to the extent of the interest assigned by such Assignment and Assumption, have the rights and obligations
of a Lender under this Agreement, and the assigning Lender thereunder shall, to the extent of the interest assigned by such Assignment and Assumption, be released from its obligations under this Agreement (and, in the case of an Assignment and
Assumption covering all of the assigning Lender’s rights and obligations under this Agreement, such Lender shall cease to be a party hereto but shall continue to be entitled to the benefits of Sections 3.01, 3.04, 3.05, 10.04 and 10.05 with
respect to facts and circumstances occurring prior to the effective date of such assignment). Upon request, and the surrender by the assigning Lender of its Note, the Borrowers (at their expense) shall execute and deliver a Note to the assignee
Lender. Any assignment or transfer by a Lender of rights or obligations under this Agreement that does not comply with this clause (c) shall be treated for purposes of this Agreement as a sale by such Lender of a participation in such rights
and obligations in accordance with Section 10.07(e). 
 (d) The Administrative Agent, acting solely for this
purpose as an agent of the Borrowers, shall maintain at the Administrative Agent’s Office a copy of each Assignment and Assumption delivered to it and a register for the recordation of the names and addresses of the Lenders, and the Commitments
of, and principal amounts (and related interest amounts) of the Loans, L/C Obligations (specifying the Unreimbursed Amounts), L/C Borrowings and the amounts due under Section 2.03, owing to, each Lender pursuant to the terms hereof from time to
time (the “Register”). The entries in the Register shall be conclusive, absent manifest error, and the Borrowers, the Agents and the Lenders shall treat each Person whose name is recorded in the Register pursuant to the terms hereof
as a Lender hereunder for all purposes of this Agreement, notwithstanding notice to the contrary. The Register shall be available for inspection by the Borrowers, any Agent and any Lender, at any reasonable time and from time to time upon reasonable
prior notice. 
  

 -166- 

 (e) Any Lender may at any time, after consultation with Nielsen, sell
participations to any Person (other than a natural person) (each, a “Participant”) in all or a portion of such Lender’s rights and/or obligations under this Agreement (including all or a portion of its Commitment and/or the
Loans (including such Lender’s participations in L/C Obligations and/or Swing Line Loans) owing to it); provided that (i) such Lender’s obligations under this Agreement shall remain unchanged, (ii) such Lender shall remain
solely responsible to the other parties hereto for the performance of such obligations and (iii) the Borrowers, the Agents and the other Lenders shall continue to deal solely and directly with such Lender in connection with such Lender’s
rights and obligations under this Agreement. Any agreement or instrument pursuant to which a Lender sells such a participation shall provide that such Lender shall retain the sole right to enforce this Agreement and the other Loan Documents and to
approve any amendment, modification or waiver of any provision of this Agreement or the other Loan Documents; provided that such agreement or instrument may provide that such Lender will not, without the consent of the Participant, agree to
any amendment, waiver or other modification described in the first proviso to Section 10.01 that requires the affirmative vote of such Lender. Subject to Section 10.07(f), the Borrowers agree that each Participant shall be entitled to the
benefits of Sections 3.01, 3.04 and 3.05 to the same extent as if it were a Lender and had acquired its interest by assignment pursuant to Section 10.07(c) but shall not be entitled to recover greater amounts under such Sections than the
selling Lender would be entitled to recover. To the extent permitted by applicable Law, each Participant also shall be entitled to the benefits of Section 10.09 as though it were a Lender; provided that such Participant agrees to be
subject to Section 2.13 as though it were a Lender. 
 (f) A Participant shall not be entitled to receive
any greater payment under Section 3.01, 3.04 or 3.05 than the applicable Lender would have been entitled to receive with respect to the participation sold to such Participant, unless the sale of the participation to such Participant is made
with Nielsen’s prior written consent. A Participant shall not be entitled to the benefits of Section 3.01 unless Nielsen is notified of the participation sold to such Participant and such Participant agrees, for the benefit of the
Borrowers, to comply with Section 3.01 as though it were a Lender. 
 (g) Any Lender may, without the
consent of the Borrowers or the Administrative Agent, at any time pledge or assign a security interest in all or any portion of its rights under this Agreement (including under its Note, if any) to secure obligations of such Lender, including any
pledge or assignment to secure obligations to a Federal Reserve Bank; provided that no such pledge or assignment shall release such Lender from any of its obligations hereunder or substitute any such pledgee or assignee for such Lender as a
party hereto. 
 (h) Notwithstanding anything to the contrary contained herein and subject to the conditions set
forth in paragraph (k) below, any Lender (a “Granting Lender”) may grant to a special purpose funding vehicle identified as such in writing from time to time by the Granting Lender to the Administrative Agent and the Borrowers
(an “SPC”) the option to provide all or any part of any Loan that such Granting Lender would otherwise be obligated to make pursuant to this Agreement; provided that (i) nothing herein shall constitute a commitment by
any SPC to fund any Loan, and (ii) if an SPC elects not to exercise such option or otherwise fails to make all or any part of such Loan, the Granting Lender shall be obligated to make such Loan pursuant to the terms hereof. Each party hereto
hereby agrees that (i) neither the grant to any SPC nor the exercise by any SPC of such option shall increase the costs or expenses or otherwise increase or 

 

 -167- 

 
change the obligations of the Borrowers under this Agreement (including its obligations under Section 3.01, 3.04 or 3.05), (ii) no SPC shall be liable for any indemnity or similar
payment obligation under this Agreement for which a Lender would be liable, and (iii) the Granting Lender shall for all purposes, including the approval of any amendment, waiver or other modification of any provision of any Loan Document,
remain the lender of record hereunder. The making of a Loan by an SPC hereunder shall utilize the Commitment of the Granting Lender to the same extent, and as if, such Loan were made by such Granting Lender. Notwithstanding anything to the contrary
contained herein, any SPC may (i) with notice to, but without prior consent of the Borrowers and the Administrative Agent and with the payment of a processing fee of $3,500, assign all or any portion of its right to receive payment with respect
to any Loan to the Granting Lender and (ii) disclose on a confidential basis any non-public information relating to its funding of Loans to any rating agency, commercial paper dealer or provider of any surety or Guarantee or credit or liquidity
enhancement to such SPC. 
 (i) Notwithstanding anything to the contrary contained herein, without the consent of
the Borrowers or the Administrative Agent, (1) any Lender may in accordance with applicable Law create a security interest in all or any portion of the Loans owing to it and the Note, if any, held by it and (2) any Lender that is a Fund
may create a security interest in all or any portion of the Loans owing to it and the Note, if any, held by it to the trustee for holders of obligations owed, or securities issued, by such Fund as security for such obligations or securities;
provided that unless and until such trustee actually becomes a Lender in compliance with the other provisions of this Section 10.07, (i) no such pledge shall release the pledging Lender from any of its obligations under the Loan
Documents and (ii) such trustee shall not be entitled to exercise any of the rights of a Lender under the Loan Documents even though such trustee may have acquired ownership rights with respect to the pledged interest through foreclosure or
otherwise. 
 (j) Notwithstanding anything to the contrary contained herein, any L/C Issuer or Swing Line Lender
may, upon thirty (30) days’ notice to Nielsen and the Lenders, resign as an L/C Issuer or Swing Line Lender, respectively; provided that on or prior to the expiration of such 30-day period with respect to such resignation, the
relevant L/C Issuer or Swing Line Lender shall have identified a successor L/C Issuer or Swing Line Lender reasonably acceptable to Nielsen willing to accept its appointment as successor L/C Issuer or Swing Line Lender, as applicable. In the event
of any such resignation of an L/C Issuer or Swing Line Lender, Nielsen shall be entitled to appoint from among the Lenders willing to accept such appointment a successor L/C Issuer or Swing Line Lender hereunder; provided that no failure by
Nielsen to appoint any such successor shall affect the resignation of the relevant L/C Issuer or the relevant Swing Line Lender, as the case may be, except as expressly provided above. If an L/C Issuer resigns as an L/C Issuer, it shall retain all
the rights and obligations of an L/C Issuer hereunder with respect to all Letters of Credit outstanding as of the effective date of its resignation as an L/C Issuer and all L/C Obligations with respect thereto (including the right to require the
Lenders to make Base Rate Loans or fund risk participations in Unreimbursed Amounts pursuant to Section 2.03(c)). If a Swing Line Lender resigns as Swing Line Lender, it shall retain all the rights of a Swing Line Lender provided for hereunder
with respect to Swing Line Loans made by it and outstanding as of the effective date of such resignation, including the right to require the Lenders to make Base Rate Loans, Eurocurrency Rate Loans or fund risk participations in outstanding Swing
Line Loans pursuant to Section 2.04(c). 
  

 -168- 

 (k) [RESERVED] 

Section 10.08 Confidentiality. 

Each of the Agents and the Lenders agrees to maintain the confidentiality of the Information, except that Information may be disclosed
(a) to its Affiliates and its and its Affiliates’ directors, officers, employees, trustees, investment advisors and agents, including accountants, legal counsel and other advisors (it being understood that the Persons to whom such
disclosure is made will be informed of the confidential nature of such Information and instructed to keep such Information confidential); (b) to the extent requested by any Governmental Authority; (c) to the extent required by applicable
Laws or regulations or by any subpoena or similar legal process; (d) to any other party to this Agreement; (e) subject to an agreement containing provisions substantially the same as those of this Section 10.08 (or as may otherwise be
reasonably acceptable to Nielsen), to any pledgee referred to in Section 10.07(g), counterparty to a Swap Contract, Eligible Assignee of or Participant in, or any prospective Eligible Assignee of or Participant in, any of its rights or
obligations under this Agreement; (f) with the written consent of Nielsen; (g) to the extent such Information becomes publicly available other than as a result of a breach of this Section 10.08; (h) to any Governmental Authority
or examiner (including the National Association of Insurance Commissioners or any other similar organization) regulating any Lender; (i) to any rating agency when required by it (it being understood that, prior to any such disclosure, such
rating agency shall undertake to preserve the confidentiality of any Information relating to Loan Parties and their Subsidiaries received by it from such Lender); or (j) in connection with the exercise of any remedies hereunder, under any other
Loan Document or any action or proceeding relating to this Agreement or any other Loan Document or the enforcement or rights hereunder or thereunder. In addition, the Agents and the Lenders may disclose the existence of this Agreement and publicly
available information about this Agreement to market data collectors, similar service providers to the lending industry, and service providers to the Agents and the Lenders in connection with the administration and management of this Agreement, the
other Loan Documents, the Commitments, and the Credit Extensions. For the purposes of this Section 10.08, “Information” means all information received from the Loan Parties relating to any Loan Party or any Subsidiary or its
business, other than any such information that is publicly available to any Agent or any Lender prior to disclosure by any Loan Party other than as a result of a breach of this Section 10.08; provided that, in the case of information
received from a Loan Party after the Closing Date, such information is clearly identified at the time of delivery as confidential or is delivered pursuant to Section 6.01, 6.02 or 6.03 hereof. 

Section 10.09 Setoff. 

In addition to any rights and remedies of the Lenders provided by Law, upon the occurrence and during the continuance of any Event of
Default, each Lender and its Affiliates (and the Collateral Agent, in respect of any unpaid fees, costs and expenses payable hereunder) is authorized at any time and from time to time, without prior notice to the Borrowers, any such

  

 -169- 

 
notice being waived by the Borrowers (on its own behalf and on behalf of each Loan Party and each of its Subsidiaries) to the fullest extent permitted by applicable Law, to set off and apply any
and all deposits (general or special, time or demand, provisional or final) at any time held by, and other Indebtedness at any time owing by, such Lender and its Affiliates or the Collateral Agent to or for the credit or the account of the
respective Loan Parties and their Subsidiaries against any and all Obligations owing to such Lender and its Affiliates or the Collateral Agent hereunder or under any other Loan Document, now or hereafter existing, irrespective of whether or not such
Agent or such Lender or Affiliate shall have made demand under this Agreement or any other Loan Document and although such Obligations may be contingent or unmatured or denominated in a currency different from that of the applicable deposit or
Indebtedness. Each Lender agrees promptly to notify the Borrowers and the Administrative Agent after any such set off and application made by such Lender; provided, that the failure to give such notice shall not affect the validity of such
setoff and application. The rights of the Administrative Agent, the Collateral Agent and each Lender under this Section 10.09 are in addition to other rights and remedies (including other rights of setoff) that the Administrative Agent, the
Collateral Agent and such Lender may have. 
 Section 10.10 Interest Rate Limitation. 

Notwithstanding anything to the contrary contained in any Loan Document, the interest paid or agreed to be paid under the Loan Documents
shall not exceed the maximum rate of non-usurious interest permitted by applicable Law (the “Maximum Rate”). If any Agent or any Lender shall receive interest in an amount that exceeds the Maximum Rate, the excess interest shall be
applied to the principal of the Loans or, if it exceeds such unpaid principal, refunded to the applicable Borrower. In determining whether the interest contracted for, charged, or received by an Agent or a Lender exceeds the Maximum Rate, such
Person may, to the extent permitted by applicable Law, (a) characterize any payment that is not principal as an expense, fee, or premium rather than interest, (b) exclude voluntary prepayments and the effects thereof, and
(c) amortize, prorate, allocate, and spread in equal or unequal parts the total amount of interest throughout the contemplated term of the Obligations hereunder. 

Section 10.11 Counterparts. 

This Agreement and each other Loan Document may be executed in one or more counterparts, each of which shall be deemed an original, but
all of which together shall constitute one and the same instrument. Delivery by telecopier of an executed counterpart of a signature page to this Agreement and each other Loan Document shall be effective as delivery of an original executed
counterpart of this Agreement and such other Loan Document. The Agents may also require that any such documents and signatures delivered by telecopier be confirmed by a manually signed original thereof; provided that the failure to request or
deliver the same shall not limit the effectiveness of any document or signature delivered by telecopier. 
  

 -170- 

 Section 10.12 Integration. 

This Agreement, together with the other Loan Documents, comprises the complete and integrated agreement of the parties on the subject
matter hereof and thereof and supersedes all prior agreements, written or oral, on such subject matter. In the event of any conflict between the provisions of this Agreement and those of any other Loan Document (other than any Loan Documents
expressly governed by the laws of The Netherlands), the provisions of this Agreement shall control; provided that the inclusion of supplemental rights or remedies in favor of the Agents or the Lenders in any other Loan Document shall not be
deemed a conflict with this Agreement. Each Loan Document was drafted with the joint participation of the respective parties thereto and shall be construed neither against nor in favor of any party, but rather in accordance with the fair meaning
thereof. 
 Section 10.13 Survival of Representations and Warranties. 

All representations and warranties made hereunder and in any other Loan Document or other document delivered pursuant hereto or thereto
or in connection herewith or therewith shall survive the execution and delivery hereof and thereof. Such representations and warranties have been or will be relied upon by each Agent and each Lender, regardless of any investigation made by any Agent
or any Lender or on their behalf and notwithstanding that any Agent or any Lender may have had notice or knowledge of any Default at the time of any Credit Extension, and shall continue in full force and effect as long as any Loan or any other
Obligation hereunder shall remain unpaid or unsatisfied or any Letter of Credit shall remain outstanding. 
 Section 10.14
Severability. 
 If any provision of this Agreement or the other Loan Documents is held to be illegal, invalid or
unenforceable, the legality, validity and enforceability of the remaining provisions of this Agreement and the other Loan Documents shall not be affected or impaired thereby. The invalidity of a provision in a particular jurisdiction shall not
invalidate or render unenforceable such provision in any other jurisdiction. 
 Section 10.15 GOVERNING LAW. 

THIS AGREEMENT AND EACH OTHER LOAN DOCUMENT (OTHER THAN ANY LOAN DOCUMENTS EXPRESSLY GOVERNED BY THE LAWS OF THE NETHERLANDS) SHALL BE
GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAW OF THE STATE OF NEW YORK. 
 (a) ANY LEGAL ACTION OR
PROCEEDING ARISING UNDER ANY LOAN DOCUMENT OR IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE DEALINGS OF THE PARTIES HERETO OR ANY OF THEM WITH RESPECT TO ANY LOAN DOCUMENT, OR THE TRANSACTIONS RELATED THERETO, IN EACH CASE WHETHER NOW
EXISTING OR HEREAFTER ARISING, MAY BE BROUGHT IN THE COURTS OF THE STATE OF NEW YORK SITTING IN NEW YORK CITY OR OF THE UNITED STATES FOR THE SOUTHERN DISTRICT OF SUCH STATE, AND BY EXECUTION AND DELIVERY OF THIS AGREEMENT, EACH LOAN PARTY, EACH
AGENT AND EACH LENDER CONSENTS, FOR ITSELF AND IN RESPECT OF ITS PROPERTY, TO THE NON-EXCLUSIVE JURISDICTION OF THOSE COURTS. EACH LOAN PARTY, EACH AGENT AND EACH LENDER IRREVOCABLY 

 

 -171- 

 
WAIVES ANY OBJECTION, INCLUDING ANY OBJECTION TO THE LAYING OF VENUE OR BASED ON THE GROUNDS OF FORUM NON CONVENIENS, WHICH IT MAY NOW OR HEREAFTER HAVE TO THE BRINGING OF ANY ACTION OR
PROCEEDING IN SUCH JURISDICTION IN RESPECT OF ANY LOAN DOCUMENT OR OTHER DOCUMENT RELATED THERETO. EACH PARTY HERETO IRREVOCABLY CONSENTS TO SERVICE OF PROCESS IN ANY ACTION OR PROCEEDING ARISING OUT OF OR RELATING TO ANY LOAN DOCUMENTS IN THE
MANNER PROVIDED FOR NOTICES (OTHER THAN TELECOPIER) IN SECTION 10.02. NOTHING IN THIS AGREEMENT OR ANY OTHER LOAN DOCUMENT WILL AFFECT THE RIGHT OF ANY PARTY HERETO TO SERVE PROCESS IN ANY OTHER MANNER PERMITTED BY APPLICABLE LAW. 

Section 10.16 WAIVER OF RIGHT TO TRIAL BY JURY. 

EACH PARTY TO THIS AGREEMENT HEREBY EXPRESSLY WAIVES ANY RIGHT TO TRIAL BY JURY OF ANY CLAIM, DEMAND, ACTION OR CAUSE OF ACTION ARISING
UNDER ANY LOAN DOCUMENT OR IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE DEALINGS OF THE PARTIES HERETO OR ANY OF THEM WITH RESPECT TO ANY LOAN DOCUMENT, OR THE TRANSACTIONS RELATED THERETO, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER
ARISING, AND WHETHER FOUNDED IN CONTRACT OR TORT OR OTHERWISE; AND EACH PARTY HEREBY AGREES AND CONSENTS THAT ANY SUCH CLAIM, DEMAND, ACTION OR CAUSE OF ACTION SHALL BE DECIDED BY COURT TRIAL WITHOUT A JURY, AND THAT ANY PARTY TO THIS AGREEMENT MAY
FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SECTION 10.16 WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF THE SIGNATORIES HERETO TO THE WAIVER OF THEIR RIGHT TO TRIAL BY JURY. 

Section 10.17 Binding Effect. 

This Agreement shall become effective when it shall have been executed by the Loan Parties and the Administrative Agent shall have been
notified by each Lender, the Swing Line Lenders and L/C Issuer that each such Lender, Swing Line Lender and L/C Issuer has executed it and thereafter shall be binding upon and inure to the benefit of the Loan Parties, each Agent and each Lender and
their respective successors and assigns, in each case in accordance with Section 10.07 (if applicable) and except that no Loan Party shall have the right to assign its rights hereunder or any interest herein without the prior written consent of
the Lenders except as permitted by Section 7.04. 
 Section 10.18 Judgment Currency. 

If, for the purposes of obtaining judgment in any court, it is necessary to convert a sum due hereunder or any other Loan Document in one
currency into another currency, the rate of exchange used shall be that at which in accordance with normal banking procedures the Administrative Agent could purchase the first currency with such other currency on the Business Day preceding that on
which final judgment is given. The obligation of each Borrower in 
  

 -172- 

 
respect of any such sum due from it to the Administrative Agent, the Collateral Agent or the Lenders hereunder or under the other Loan Documents shall, notwithstanding any judgment in a currency
(the “Judgment Currency”) other than that in which such sum is denominated in accordance with the applicable provisions of this Agreement (the “Agreement Currency”), be discharged only to the extent that on the
Business Day following receipt by the Administrative Agent or the Collateral Agent of any sum adjudged to be so due in the Judgment Currency, the Administrative Agent or the Collateral Agent may in accordance with normal banking procedures purchase
the Agreement Currency with the Judgment Currency. If the amount of the Agreement Currency so purchased is less than the sum originally due to the Administrative Agent or the Collateral Agent from the Borrowers in the Agreement Currency, each
Borrower agrees, as a separate obligation and notwithstanding any such judgment, to indemnify the Administrative Agent or the Collateral Agent or the Person to whom such obligation was owing against such loss. If the amount of the Agreement Currency
so purchased is greater than the sum originally due to the Administrative Agent or the Collateral Agent in such currency, the Administrative Agent or the Collateral Agent agrees to return the amount of any excess to the applicable Borrower (or to
any other Person who may be entitled thereto under applicable Law). 
 Section 10.19 Lender Action. 

Each Lender agrees that it shall not take or institute any actions or proceedings, judicial or otherwise, for any right or remedy against
any Loan Party or any other obligor under any of the Loan Documents or the Secured Hedge Agreements (including the exercise of any right of setoff, rights on account of any banker’s lien or similar claim or other rights of self-help), or
institute any actions or proceedings, or otherwise commence any remedial procedures, with respect to any Collateral or any other property of any such Loan Party, without the prior written consent of the Administrative Agent. The provision of this
Section 10.19 are for the sole benefit of the Lenders and shall not afford any right to, or constitute a defense available to, any Loan Party. 

Section 10.20 USA Patriot Act. 

Each Lender that is subject to the USA Patriot Act and the Administrative Agent (for itself and not on behalf of any Lender) hereby
notifies the Borrowers that pursuant to the requirements of the USA Patriot Act, it is required to obtain, verify and record information that identifies the Borrowers, which information includes the name, address and tax identification number of
each Borrower and other information regarding such Borrower that will allow such Lender or the Administrative Agent, as applicable, to identify such Borrower in accordance with the USA Patriot Act. This notice is given in accordance with the
requirements of the USA Patriot Act and is effective as to the Lenders and the Administrative Agent. 
 Section 10.21 Agent
for Service of Process. 
 Each Foreign Subsidiary that is a Loan Party or for whose account a Letter of Credit is issued
agrees that promptly following request by the Administrative Agent it will appoint and maintain an agent reasonably satisfactory to the Administrative Agent to receive service of process in New York City and the Loan Parties agree to cause the same
to occur. 
  

 -173- 

 Section 10.22 PMP Representations. 

(a) [RESERVED] 

(b) If on the date on which an Assignee and/or a SPC and/or a successor to a Lender becomes a Lender to the Dutch
Borrower, it is a requirement of Dutch law that such Assignee and/or SPC and/or successor is a PMP, each Assignee and/or SPC and/or successor represents and warrants to the Dutch Borrower on the date on which it becomes a party to this Agreement as
a Lender that it is a PMP. 
 (c) Each such Lender to the Dutch Borrower, Assignee and/or SPC and/or successor
acknowledges that the Dutch Borrower has relied upon the representations and warranties in this Section 10.22. 
 ARTICLE
XI. 
 Guarantee 

Section 11.01 The Guarantee. 

Each Guarantor hereby jointly and severally with the other Guarantors guarantees, as a primary obligor and not as a surety to each
Secured Party and their respective successors and assigns, the prompt payment in full when due (whether at stated maturity, by required prepayment, declaration, demand, by acceleration or otherwise) of the principal of and interest (including any
interest, fees, costs or charges that would accrue but for the provisions of (i) the Title 11 of the United States Code after any bankruptcy or insolvency petition under Title 11 of the United States Code and (ii) any other Debtor Relief
Laws) on the Loans made by the Lenders to, and the Notes held by each Lender of, any Borrower (other than such Guarantor), and all other Obligations from time to time owing to the Secured Parties by any Loan Party under any Loan Document or any
Secured Hedge Agreement or any Treasury Services Agreement, in each case strictly in accordance with the terms thereof (such obligations being herein collectively called the “Guaranteed Obligations”). The Guarantors hereby jointly
and severally agree that if the Borrowers or other Guarantor(s) shall fail to pay in full when due (whether at stated maturity, by acceleration or otherwise) any of the Guaranteed Obligations, the Guarantors will promptly pay the same in cash,
without any demand or notice whatsoever, and that in the case of any extension of time of payment or renewal of any of the Guaranteed Obligations, the same will be promptly paid in full when due (whether at extended maturity, by acceleration or
otherwise) in accordance with the terms of such extension or renewal. 
 Section 11.02 Obligations Unconditional.

 The obligations of the Guarantors under Section 11.01 shall constitute a guaranty of payment and to the fullest extent
permitted by applicable Law, are absolute, irrevocable and unconditional, joint and several, irrespective of the value, genuineness, validity, regularity or enforceability of the Guaranteed Obligations of the Borrowers under this Agreement, the
Notes, if any, or any other agreement or instrument referred to herein or therein, or any substitution, release or exchange of any other guarantee of or security for any of the Guaranteed Obligations,

  

 -174- 

 
and, irrespective of any other circumstance whatsoever that might otherwise constitute a legal or equitable discharge or defense of a surety or Guarantor (except for payment in full). Without
limiting the generality of the foregoing, it is agreed that the occurrence of any one or more of the following shall not alter or impair the liability of the Guarantors hereunder which shall remain absolute, irrevocable and unconditional under any
and all circumstances as described above: 
 (i) at any time or from time to time, without notice to the
Guarantors, the time for any performance of or compliance with any of the Guaranteed Obligations shall be extended, or such performance or compliance shall be waived; 

(ii) any of the acts mentioned in any of the provisions of this Agreement or the Notes, if any, or any other agreement or
instrument referred to herein or therein shall be done or omitted; 
 (iii) the maturity of any of the Guaranteed
Obligations shall be accelerated, or any of the Guaranteed Obligations shall be amended in any respect, or any right under the Loan Documents or any other agreement or instrument referred to herein or therein shall be amended or waived in any
respect or any other guarantee of any of the Guaranteed Obligations or any security therefor shall be released or exchanged in whole or in part or otherwise dealt with; 

(iv) any Lien or security interest granted to, or in favor of, an L/C Issuer or any Lender or Agent as security for any of
the Guaranteed Obligations shall fail to be perfected; or 
 (v) the release of any other Guarantor pursuant to
Section 11.09. 
 The Guarantors hereby expressly waive diligence, presentment, demand of payment, protest and all notices
whatsoever, and any requirement that any Secured Party exhaust any right, power or remedy or proceed against Borrowers under this Agreement or the Notes, if any, or any other agreement or instrument referred to herein or therein, or against any
other person under any other guarantee of, or security for, any of the Guaranteed Obligations. The Guarantors waive any and all notice of the creation, renewal, extension, waiver, termination or accrual of any of the Guaranteed Obligations and
notice of or proof of reliance by any Secured Party upon this Guarantee or acceptance of this Guarantee, and the Guaranteed Obligations, and any of them, shall conclusively be deemed to have been created, contracted or incurred in reliance upon this
Guarantee, and all dealings between Borrowers and the Secured Parties shall likewise be conclusively presumed to have been had or consummated in reliance upon this Guarantee. This Guarantee shall be construed as a continuing, absolute, irrevocable
and unconditional guarantee of payment without regard to any right of offset with respect to the Guaranteed Obligations at any time or from time to time held by Secured Parties, and the obligations and liabilities of the Guarantors hereunder shall
not be conditioned or contingent upon the pursuit by the Secured Parties or any other person at any time of any right or remedy against Borrowers or against any other person which may be or become liable in respect of all or any part of the
Guaranteed Obligations or against any collateral security or guarantee therefor or right of offset with respect thereto. This Guarantee shall remain in full force and effect and be binding in accordance with

  

 -175- 

 
and to the extent of its terms upon the Guarantors and the successors and assigns thereof, and shall inure to the benefit of the Lenders, and their respective successors and assigns,
notwithstanding that from time to time during the term of this Agreement there may be no Guaranteed Obligations outstanding. 

Section 11.03 Reinstatement. 

The obligations of the Guarantors under this Article XI shall be automatically reinstated if and to the extent that for any reason any
payment by or on behalf of the Borrowers or other Loan Party in respect of the Guaranteed Obligations is rescinded or must be otherwise restored by any holder of any of the Guaranteed Obligations, whether as a result of any proceedings in bankruptcy
or reorganization or otherwise. 
 Section 11.04 Subrogation; Subordination. 

Each Guarantor hereby agrees that until the payment and satisfaction in full in cash of all Guaranteed Obligations and the expiration and
termination of the Commitments of the Lenders under this Agreement it shall waive any claim and shall not exercise any right or remedy, direct or indirect, arising by reason of any performance by it of its guarantee in Section 11.01, whether by
subrogation or otherwise, against any Borrower or any other Guarantor of any of the Guaranteed Obligations or any security for any of the Guaranteed Obligations. Any Indebtedness of any Loan Party permitted pursuant to Section 7.03(b)(ii) or
7.03(d) shall be subordinated to such Loan Party’s Obligations in the manner set forth in the Intercompany Note evidencing such Indebtedness. 

Section 11.05 Remedies. 

The Guarantors jointly and severally agree that, as between the Guarantors and the Lenders, the obligations of the Borrowers under this
Agreement and the Notes, if any, may be declared to be forthwith due and payable as provided in Section 8.02(a) (and shall be deemed to have become automatically due and payable in the circumstances provided in Section 8.02(a)) for
purposes of Section 11.01, notwithstanding any stay, injunction or other prohibition preventing such declaration (or such obligations from becoming automatically due and payable) as against the Borrowers and that, in the event of such
declaration (or such obligations being deemed to have become automatically due and payable), such obligations (whether or not due and payable by the Borrowers) shall forthwith become due and payable by the Guarantors for purposes of
Section 11.01. 
 Section 11.06 Instrument for the Payment of Money. 

Each Guarantor hereby acknowledges that the guarantee in this Article XI constitutes an instrument for the payment of money, and consents
and agrees that any Lender or Agent, at its sole option, in the event of a dispute by such Guarantor in the payment of any moneys due hereunder, shall have the right to bring a motion-action under New York CPLR Section 3213. 

 

 -176- 

 Section 11.07 Continuing Guarantee. 

The guarantee in this Article XI is a continuing guarantee of payment, and shall apply to all Guaranteed Obligations whenever arising.

 Section 11.08 General Limitation on Guarantee Obligations. 

In any action or proceeding involving any state corporate limited partnership or limited liability company law, or any applicable state,
federal or foreign bankruptcy, insolvency, reorganization or other Law affecting the rights of creditors generally, if the obligations of any Guarantor under Section 11.01 would otherwise be held or determined to be void, voidable, invalid or
unenforceable, or subordinated to the claims of any other creditors, on account of the amount of its liability under Section 11.01, then, notwithstanding any other provision to the contrary, the amount of such liability shall, without any
further action by such Guarantor, any Loan Party or any other person, be automatically limited and reduced to the highest amount (after giving effect to the right of contribution established in Section 11.10) that is valid and enforceable and
not subordinated to the claims of other creditors as determined in such action or proceeding. 
 Section 11.09 Release of
Guarantors. 
 If, in compliance with the terms and provisions of the Loan Documents, all or substantially all of the Equity
Interests or property of any Guarantor are sold or otherwise transferred (a “Transferred Guarantor”) to a person or persons, none of which is a Loan Party, such Transferred Guarantor shall, upon the consummation of such sale or
transfer, be automatically released from its obligations under this Agreement (including under Section 10.05 hereof) and its obligations to pledge and grant any Collateral owned by it pursuant to any Collateral Document and, in the case of a
sale of all or substantially all of the Equity Interests of the Transferred Guarantor, the pledge of such Equity Interests to the Collateral Agent pursuant to the Collateral Documents shall be automatically released, and, so long as the Borrowers
shall have provided the Agents such certifications or documents as any Agent shall reasonably request, the Collateral Agent shall take such actions as are necessary to effect each release described in this Section 11.09 in accordance with the
relevant provisions of the Collateral Documents. 
 Section 11.10 Right of Contribution. 

Each Guarantor hereby agrees that to the extent that a Subsidiary Guarantor shall have paid more than its proportionate share of any
payment made hereunder, such Subsidiary Guarantor shall be entitled to seek and receive contribution from and against any other Guarantor hereunder which has not paid its proportionate share of such payment. Each Subsidiary Guarantor’s right of
contribution shall be subject to the terms and conditions of Section 11.04. The provisions of this Section 11.10 shall in no respect limit the obligations and liabilities of any Subsidiary Guarantor to the Administrative Agent, the L/C
Issuer, the Swing Line Lenders and the Lenders, and each Subsidiary Guarantor shall remain liable to the Administrative Agent, the L/C Issuer, the Swing Line Lenders and the Lenders for the full amount guaranteed by such Subsidiary Guarantor
hereunder. 
  

 -177- 

 Section 11.11 Certain Dutch Matters. 

Any obligation, guarantee, undertaking or security granted or assumed by a Person incorporated or organized under the laws of The
Netherlands pursuant to this Agreement (including but not limited to this Article XI) or any other Loan Document or Secured Credit Document (as defined in the Intercreditor Agreement) shall be deemed not to be undertaken or incurred by such Person
to the extent that the same would constitute unlawful financial assistance within the meaning of Section 2:207(c) or 2:98(c) of the Dutch Civil Code or any other applicable financial assistance rules under any relevant jurisdiction (the
“Prohibition”) and the provisions of this Agreement, the other Loan Documents and the Secured Credit Documents (as defined in the Intercreditor Agreement) shall be construed accordingly. For the avoidance of doubt it is expressly
acknowledged that the relevant Persons incorporated under the laws of The Netherlands will continue to guarantee and secure all such obligations which, if included, do not constitute a violation of the Prohibition. 

Section 11.12 Subject to Intercreditor Agreement. 

Notwithstanding anything herein to the contrary, (i) the liens and security interests granted to the Administrative Agent pursuant
to the Collateral Documents are expressly subject to the Intercreditor Agreement and any other intercreditor agreement entered into pursuant hereto and (ii) the exercise of any right or remedy by the Administrative Agent hereunder or under the
Intercreditor Agreement and any other intercreditor agreement entered into pursuant hereto is subject to the limitations and provisions of the Intercreditor Agreement and such other intercreditor agreement entered into pursuant hereto. In the event
of any conflict between the terms of the Intercreditor Agreement or any other such intercreditor and terms of this Agreement, the terms of the Intercreditor Agreement or such other intercreditor agreement, as applicable, shall govern. 

 

 -178- 

 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed
as of the date first above written. 
  

					
	NIELSEN FINANCE LLC
		
	By:	 	/s/ William Bradley
		 	Name:	 	William Bradley
		 	Title:	 	Vice President (Finance)
	
	 NMR LICENSING ASSOCIATES, L.P.,

A LIMITED PARTNERSHIP

		
	BY:	 	 NMR INVESTING I, INC.

ITS GENERAL PARTNER

		
	By:	 	/s/ Frederick A. Steinmann
		 	Name:	 	Frederick A. Steinmann
		 	Title:	 	Executive Vice President
	
	 ATHENIAN LEASING CORPORATION

NMR INVESTING I, INC.

		
	By:	 	/s/ Frederick A. Steinmann
		 	Name:	 	Frederick A. Steinmann
		 	Title:	 	Executive Vice President
	
	TNC (US) HOLDINGS, INC.
		
	By:	 	/s/ Harris A. Black
		 	Name:	 	Harris A. Black
		 	Title:	 	Vice President
	
	NIELSEN HOLDING AND FINANCE B.V.
		
	By:	 	/s/ Harris A. Black
		 	Name:	 	Harris A. Black
		 	Title:	 	Attorney
	
	NIELSEN FINANCE CO.
		
	By:	 	/s/ Harris A. Black
		 	Name:	 	Harris A. Black
		 	Title:	 	Secretary

					
	 A. C. NIELSEN (ARGENTINA) S.A.

A. C. NIELSEN COMPANY, LLC
 ACN HOLDINGS INC.

 ACNIELSEN CORPORATION
 ACNIELSEN
ERATINGS.COM
 ART HOLDING, L.L.C.

BILLBOARD CAFES, INC.
 CZT/ACN TRADEMARKS, L.L.C.

 EMIS (CANADA), LLC
 FOREMOST
EXHIBITS, INC.
 MFI HOLDINGS, INC.

NESLEIN HOLDING, L.L.C.
 NETRATINGS,
LLC
 NIELSEN BUSINESS MEDIA, INC.

NIELSEN BUSINESS MEDIA HOLDING COMPANY
 NIELSEN
GOVERNMENT AND PUBLIC SECTOR, INC.
 NIELSEN IAG, INC.

NIELSEN LEASING CORPORATION
 NIELSEN MOBILE, LLC

 NIELSEN NATIONAL RESEARCH GROUP, INC.

REWARDTV, INC.
 THE CAMBRIDGE GROUP,
INC.
 THE NIELSEN COMPANY (US), LLC

VNU MARKETING INFORMATION, INC.

		
	By:	 	/s/ Harris A. Black
		 	Name:	 	Harris A. Black
		 	Title:	 	Secretary

					
	 AGB NIELSEN MEDIA RESEARCH B.V.

THE NIELSEN COMPANY B.V.
 VNU INTERMEDIATE
HOLDING B.V.
 VNU INTERNATIONAL B.V.

		
	By:	 	/s/ Harris A. Black
		 	Name:	 	Harris A. Black
		 	Title:	 	Attorney

					
	CITIBANK, N.A., as Administrative Agent and Collateral Agent
		
	By:	 	/s/ Caesar W. Wyszomirski
		 	Name:	 	Caesar W. Wyszomirski
		 	Title:	 	VP

 EXHIBIT C-1A 

LENDER: [—] 

PRINCIPAL AMOUNT: $[—] 

[FORM OF] CLASS A DOLLAR TERM NOTE 

New York, New York 

[Date] 
 FOR VALUE
RECEIVED, the undersigned, NIELSEN FINANCE LLC, a Delaware limited liability company (“Nielsen”), hereby promises to pay to the Lender set forth above (the “Lender”) or its registered assigns, in lawful money of the
United States of America in immediately available funds at the relevant Administrative Agent’s Office (such term, and each other capitalized term used but not defined herein, having the meaning assigned to it in the Credit Agreement dated as of
August 9, 2006 (as the same may be amended, supplemented or otherwise modified from time to time, the “Credit Agreement”), among Nielsen Finance LLC, TNC (US) Holdings Inc. (formerly known as VNU, Inc.), Nielsen Holding and
Finance B.V. (formerly known as VNU Holding and Finance B.V.), the Guarantors party thereto from time to time, the lenders and other parties thereto from time to time and Citibank, N.A., as Administrative Agent) (i) on the dates set forth in
the Credit Agreement, the principal amounts set forth in the Credit Agreement with respect to Class A Dollar Term Loans made by the Lender to Nielsen pursuant to the Credit Agreement and (ii) on each Interest Payment Date, interest at the
rate or rates per annum as provided in the Credit Agreement on the unpaid principal amount of all Class A Dollar Term Loans made by the Lender to Nielsen pursuant to the Credit Agreement. 

Nielsen promises to pay interest, on demand, on any overdue principal and, to the extent permitted by law, overdue interest from their
due dates at the rate or rates provided in (and to the extend required by) the Credit Agreement. 
 Nielsen hereby waives
diligence, presentment, demand, protest and notice of any kind whatsoever. The nonexercise by the holder hereof of any of its rights hereunder in any particular instance shall not constitute a waiver thereof in that or any subsequent instance.

 All borrowings evidenced by this note and all payments and prepayments of the principal hereof and interest hereon and the
respective dates thereof shall be endorsed by the holder hereof on the schedule attached hereto and made a part hereof or on a continuation thereof which shall be attached hereto and made a part hereof, or otherwise recorded by such holder in its
internal records; provided, however, that the failure of the holder hereof to make such a notation or any error in such notation shall not affect the obligations of Nielsen under this note. 

This note is one of the Class A Dollar Term Notes referred to in the Credit Agreement that, among other things, contains provisions
for the acceleration of the maturity hereof upon the happening of certain events, for optional and mandatory prepayment of the principal hereof prior to the maturity hereof and for the amendment or waiver of certain provisions of the Credit
Agreement, all upon the terms and conditions therein specified. 
  

 C-1A-1 

 THIS NOTE SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAW OF THE STATE OF
NEW YORK. 
 [THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK] 

 

 C-1A-2 

			
	NIELSEN FINANCE LLC
		
	By:	 	  

	Name:	 	
	Title:	 	

  

 C-1A-3 

 LOANS AND PAYMENTS 

 

											
	 Date
	 	 Amount of Loan
	 	 Maturity Date
	 	 Payments of
Principal/Interest
	 	 Principal
Balance of Note
	 	 Name of Person
Making
the
Notation

  

 C-1A-4 

 EXHIBIT C-1B 

LENDER: [—] 

PRINCIPAL AMOUNT: $[—] 

[FORM OF] CLASS B DOLLAR TERM NOTE 

New York, New York 

[Date] 
 FOR VALUE
RECEIVED, the undersigned, NIELSEN FINANCE LLC, a Delaware limited liability company (“Nielsen”), hereby promises to pay to the Lender set forth above (the “Lender”) or its registered assigns, in lawful money of the
United States of America in immediately available funds at the relevant Administrative Agent’s Office (such term, and each other capitalized term used but not defined herein, having the meaning assigned to it in the Credit Agreement dated as of
August 9, 2006 (as the same may be amended, supplemented or otherwise modified from time to time, the “Credit Agreement”), among Nielsen Finance LLC, TNC (US) Holdings Inc. (formerly known as VNU, Inc.), Nielsen Holding and
Finance B.V. (formerly known as VNU Holding and Finance B.V.), the Guarantors party thereto from time to time, the lenders and other parties thereto from time to time and Citibank, N.A., as Administrative Agent) (i) on the dates set forth in
the Credit Agreement, the principal amounts set forth in the Credit Agreement with respect to Class B Dollar Term Loans made by the Lender to Nielsen pursuant to the Credit Agreement and (ii) on each Interest Payment Date, interest at the rate
or rates per annum as provided in the Credit Agreement on the unpaid principal amount of all Class B Dollar Term Loans made by the Lender to Nielsen pursuant to the Credit Agreement. 

Nielsen promises to pay interest, on demand, on any overdue principal and, to the extent permitted by law, overdue interest from their
due dates at the rate or rates provided in (and to the extend required by) the Credit Agreement. 
 Nielsen hereby waives
diligence, presentment, demand, protest and notice of any kind whatsoever. The nonexercise by the holder hereof of any of its rights hereunder in any particular instance shall not constitute a waiver thereof in that or any subsequent instance.

 All borrowings evidenced by this note and all payments and prepayments of the principal hereof and interest hereon and the
respective dates thereof shall be endorsed by the holder hereof on the schedule attached hereto and made a part hereof or on a continuation thereof which shall be attached hereto and made a part hereof, or otherwise recorded by such holder in its
internal records; provided, however, that the failure of the holder hereof to make such a notation or any error in such notation shall not affect the obligations of Nielsen under this note. 

This note is one of the Class B Dollar Term Notes referred to in the Credit Agreement that, among other things, contains provisions for
the acceleration of the maturity hereof upon the happening of certain events, for optional and mandatory prepayment of the principal hereof prior to the maturity hereof and for the amendment or waiver of certain provisions of the Credit Agreement,
all upon the terms and conditions therein specified. 
  

 C-1B-1 

 THIS NOTE SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAW OF THE STATE OF
NEW YORK. 
 [THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK] 

 

 C-1B-2 

			
	NIELSEN FINANCE LLC
		
	By:	 	  

	Name:	 	
	Title:	 	

  

 C-1B-3 

 LOANS AND PAYMENTS 

 

											
	 Date
	 	 Amount of Loan
	 	 Maturity Date
	 	 Payments of
Principal/Interest
	 	 Principal

Balance of Note
	 	 Name of Person

Making the

Notation

  

 C-1B-4 

 EXHIBIT C-2A 

LENDER: [—] 

PRINCIPAL AMOUNT: €[—] 

[FORM OF] CLASS A EURO TERM NOTE 

New York, New York 

[Date] 
 FOR VALUE
RECEIVED, the undersigned, NIELSEN FINANCE LLC, a Delaware limited liability company (“Nielsen”), hereby promises to pay to the Lender set forth above (the “Lender”) or its registered assigns, in the single currency
of the European Union in immediately available funds at the relevant Administrative Agent’s Office (such term, and each other capitalized term used but not defined herein, having the meaning assigned to it in the Credit Agreement dated as of
August 9, 2006 (as the same may be amended, supplemented or otherwise modified from time to time, the “Credit Agreement”), among Nielsen Finance LLC, INC (US) Holdings Inc. (formerly known as VNU, Inc.), Nielsen Holding and
Finance B.V. (formerly known as VNU Holding and Finance B.V.), the Guarantors party thereto from time to time, the lenders and other parties thereto from time to time and Citibank, NA., as Administrative Agent) (1) on the dates set forth in the
Credit Agreement, the principal amounts set forth in the Credit Agreement with respect to Class A Euro Term Loans made by the Lender to Nielsen under the Credit Agreement and (ii) on each Interest Payment Date, interest at the rate or
rates per annum as provided in the Credit Agreement on the unpaid principal amount of all Class A Euro Term Loans made by the Lender to Nielsen pursuant to the Credit Agreement. 

Nielsen promises to pay interest, on demand, on any overdue principal and, to the extent permitted by law, overdue interest from their
due dates at the rate or rates provided in (and to the extent required by) the Credit Agreement. 
 Nielsen hereby waives
diligence, presentment, demand, protest and notice of any kind whatsoever. The nonexercise by the holder hereof of any of its rights hereunder in any particular instance shall not constitute a waiver thereof in that or any subsequent instance.

 All borrowings evidenced by this note and all payments and prepayments of the principal hereof and interest hereon and the
respective dates thereof shall be endorsed by the holder hereof on the schedule attached hereto and made a part hereof or on a continuation thereof which shall be attached hereto and made a part hereof, or otherwise recorded by such holder in its
internal records; provided, however, that the failure of the holder hereof to make such a notation or any error in such notation shall not affect the obligations of Nielsen under this note. 

This note is one of the Class A Euro Term Notes referred to in the Credit Agreement that, among other things, contains provisions
for the acceleration of the maturity hereof upon the happening of certain events, for optional and mandatory prepayment of the principal hereof prior to the maturity hereof and for the amendment or waiver of certain provisions of the Credit
Agreement, all upon the terms and conditions therein specified. 
  

 C-2A-1 

 THIS NOTE SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAW OF THE STATE OF
NEW YORK. 
 [THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK] 

 

 C-2A-2 

			
	 NIELSEN FINANCE LLC

		
	By:	 	  

	Name:	 	
	Title:	 	

  

 C-2A-3 

 LOANS AND PAYMENTS 

 

											
	 Date
	 	 Amount of Loan
	 	 Maturity Date
	 	 Payments of

Principal/Interest
	 	 Principal

Balance of Note
	 	 Name of Person

Making the

Notation

  

 C-2A-4 

 EXHIBIT C-2B 

LENDER: [—] 

PRINCIPAL AMOUNT: €[—] 

[FORM OF] CLASS B EURO TERM NOTE 

New York, New York 

[Date] 
 FOR VALUE
RECEIVED, the undersigned, NIELSEN FINANCE LLC, a Delaware limited liability company (“Nielsen”), hereby promises to pay to the Lender set forth above (the “Lender”) or its registered assigns, in the single currency
of the European Union in immediately available funds at the relevant Administrative Agent’s Office (such term, and each other capitalized term used but not del-wed herein, having the meaning assigned to it in the Credit Agreement dated as of
August 9, 2006 (as the same may be amended, supplemented or otherwise modified from time to time, the “Credit Agreement”), among Nielsen Finance LLC, TNC (US) Holdings Inc. (formerly known as VNU, Inc.), Nielsen Holding and
Finance B.V. (formerly known as VNU Holding and Finance B. V.), the Guarantors party thereto from time to time, the lenders and other parties thereto from time to time and Citibank, N.A., as Administrative Agent) (i) on the dates set forth in
the Credit Agreement, the principal amounts set forth in the Credit Agreement with respect to Class B Euro Term Loans made by the Lender to Nielsen under the Credit Agreement and (ii) on each Interest Payment Date, interest at the rate or rates
per annum as provided in the Credit Agreement on the unpaid principal amount of all Class B Euro Term Loans made by the Lender to Nielsen pursuant to the Credit Agreement. 

Nielsen promises to pay interest, on demand, on any overdue principal and, to the extent permitted by law, overdue interest from their
due dates at the rate or rates provided in (and to the extent required by) the Credit Agreement. 
 Nielsen hereby waives
diligence, presentment, demand, protest and notice of any kind whatsoever. The nonexercise by the holder hereof of any of its rights hereunder in any particular instance shall not constitute a waiver thereof in that or any subsequent instance.

 All borrowings evidenced by this note and all payments and prepayments of the principal hereof and interest hereon and the
respective dates thereof shall be endorsed by the holder hereof on the schedule attached hereto and made a part hereof or on a continuation thereof which shall be attached hereto and made a part hereof, or otherwise recorded by such holder in its
internal records; provided, however, that the failure of the holder hereof to make such a notation or any error in such notation shall not affect the obligations of Nielsen under this note. 

This note is one of the Class B Euro Term Notes referred to in the Credit Agreement that, among other things, contains provisions for the
acceleration of the maturity hereof upon the happening of certain events, for optional and mandatory prepayment of the principal hereof prior to the maturity hereof and for the amendment or waiver of certain provisions of the Credit Agreement, all
upon the terms and conditions therein specified. 
  

 C-2B1 

 THIS NOTE SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAW OF THE STATE OF
NEW YORK. 
 [THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK] 

 

 C-2B2 

			
	NIELSEN FINANCE LLC
		
	By:	 	  

	Name:	 	
	Title:	 	

  

 C-2B3 

 LOANS AND PAYMENTS 

 

											
	 Date
	 	 Amount of Loan
	 	 Maturity Date
	 	 Payments of

Principal/Interest
	 	 Principal

Balance of Note
	 	 Name of Person

Making the

Notation

  

 C-2B4 

 EXHIBIT J 

INTERCREDITOR AGREEMENT 

Note: Please refer to Exhibit 4.1(c) to the Form 8-K/A of The Nielsen Company B.V. filed on June 26, 2009 (File No. 333-142546)

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00176-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00176-of-00352.parquet"}]]