Document:

REGISTRATION AGREEMENT

      THIS REGISTRATION AGREEMENT (this "Agreement") is made as of November 6,
2001, by and among Northland Cranberries, Inc., a Wisconsin corporation (the
"Company"), Sun Northland, LLC, a Delaware limited liability company ("Sun"),
and each of the other Persons listed on the signature pages attached hereto (the
"Other Investors"). Sun and the Other Investors are collectively referred to
herein as the "Stockholders," and are individually referred to herein as a
"Stockholder." Otherwise undefined capitalized terms used herein are defined in
Section 9 hereof.

      NOW, THEREFORE, in consideration of the mutual covenants contained herein
and other good and valuable consideration, the receipt and sufficiency of which
are hereby acknowledged, the parties to this Agreement hereby agree as follows:

     1.   Demand Registrations.

     (a)  Requests for Registration. At any time, the holders of at least a
majority of the Sun Registrable Securities may request registration under the
Securities Act of all or any portion of such Sun Registrable Securities on Form
S-1 or any similar long-form registration ("Long-Form Registrations") or, if
available, on Form S-2 or S-3 or any similar short-form registration
("Short-Form Registrations"). All registrations requested pursuant to this
Section 1(a) are referred to herein as "Demand Registrations." Each request for
a Demand Registration shall specify the approximate number of Registrable
Securities requested to be registered and the anticipated per share price range
for such offering. Within ten days after receipt of any such request, the
Company shall give written notice of such requested registration to all other
holders of Registrable Securities and, subject to Section 1(d) below, will
include in such registration, in addition to the Sun Registrable Securities that
are requested to be registered pursuant hereto, all other Registrable Securities
with respect to which the Company has received written requests for inclusion
therein within 15 days after the receipt of the Company's notice.

     (b)  Long-Form Registrations. The holders of a majority of the Sun
Registrable Securities shall be entitled to request a maximum of four (4)
Long-Form Registrations. The Company will pay all Registration Expenses (as
defined below in Section 5) in connection with each such Long-Form Registration.
All Long-Form Registrations shall be underwritten registrations.

     (c)  Short-Form Registrations. In addition to the Long-Form Registrations
provided pursuant to Section 1(b), the holders of a majority of the Sun
Registrable Securities shall be entitled to request an unlimited number of
Short-Form Registrations in which the Company will pay all Registration
Expenses. Demand Registrations will be Short-Form Registrations whenever the
Company is permitted to use any applicable short form. The Company shall use its
best efforts to make Short-Form Registrations on Form S-3 available for the sale
of Registrable Securities, if the Company is so eligible. The Company shall not
be obligated to effect a Short-Form Registration through an underwritten
offering.

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     (d)  Priority on Demand Registrations. The Company will not include in any
Demand Registration any securities which are not Registrable Securities without
the prior written consent of the holders of a majority of the Registrable
Securities included in such registration. If a Demand Registration is an
underwritten offering and the managing underwriters advise the Company in
writing that, in their opinion, the number of Registrable Securities and, if
permitted hereunder, other securities requested to be included in such offering,
exceeds the number of Registrable Securities and other securities, if any, which
can be sold therein without adversely affecting the marketability, proposed
offering price, timing, distribution method or probability of success of the
offering, the Company will include in such registration (i) first, the number of
Registrable Securities requested to be included in such registration which in
the opinion of such underwriters can be sold without adverse effect, pro rata
among the respective holders thereof on the basis of the number of Registrable
Securities owned by each such holder, and (ii) second, other securities
requested to be included in such Demand Registration, pro rata among the holders
of such securities on the basis of the number of such securities owned by each
such holder.

     (e)  Restrictions on Demand Registrations. The Company will not be
obligated to effect any Demand Registration within six months after the
effective date of a previous Long-Form Registration with respect to the Company.
The Company may postpone, for up to six months (from the date of the request),
the filing or the effectiveness of a registration statement for a Demand
Registration if (i) the Company's board of directors believes that such Demand
Registration would reasonably be expected to have an adverse effect on any
proposal or plan by the Company or any Subsidiary thereof to engage in any
underwritten public offering of its securities for its own account, acquisition
of assets (other than in the ordinary course of business) or any stock purchase,
merger, consolidation, tender offer, reorganization, or similar transaction, or
(ii) the Company is in possession of material nonpublic information concerning
it or its business and affairs and the Company's board of directors determines
in good faith that the prompt public disclosure of such information in a
registration statement would reasonably be expected to have an adverse effect on
the Company; provided, however, that in any such events, the holders of
Registrable Securities initially requesting such Demand Registration will be
entitled to withdraw such request and, if such request is withdrawn, such Demand
Registration shall be treated as if it had never been made in the first
instance, and the Company will pay all Registration Expenses in connection with
such registration. The Company may delay a Demand Registration hereunder only
once in any 12-month period.

     (f)  Selection of Underwriters. The holders of a majority of the
Registrable Securities initially requesting registration hereunder will have the
right to select the investment banker(s) and manager(s) to administer the
offering under such Demand Registration, subject to the Company's approval,
which will not be unreasonably withheld.

     (g)  Other Registration Rights. Except as provided in this Agreement, the
Company will not grant to any Persons the right to request that the Company
register any equity securities of the Company, or any securities convertible
into or exchangeable or exercisable for any such securities, without the prior
written consent of the holders of at least a majority of the Registrable
Securities.

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     2.   Piggyback Registrations.

     (a)  Right to Piggyback. Whenever the Company proposes to register any of
its equity securities under the Securities Act (other than pursuant to a Demand
Registration or a registration on Form S-4 or S-8 or any successor or similar
forms) and the registration form to be used may be used in compliance with
applicable law for the registration of Registrable Securities (a "Piggyback
Registration"), whether or not for sale for its own account, the Company will
give prompt written notice to all holders of Registrable Securities of its
intention to effect such a registration and, subject to Sections 2(c) and 2(d)
below, will include in such registration all Registrable Securities with respect
to which the Company has received written requests for inclusion therein within
20 days after the receipt of the Company's notice.

     (b)  Piggyback Expenses. In all Piggyback Registrations, the Registration
Expenses of the holders of Registrable Securities will be paid by the Company.

     (c)  Priority on Primary Registrations. If a Piggyback Registration is an
underwritten primary registration on behalf of the Company, and the managing
underwriters advise the Company in writing (with a copy to each party hereto
requesting registration of Registrable Securities) that, in their opinion, the
number of securities requested to be included in such registration exceeds the
number which can be sold in such offering without adversely affecting the
marketability, proposed offering price, timing, distribution method or
probability of success of the offering, then the Company will include in such
registration (i) first, the securities that the Company proposes to sell, (ii)
second, the Registrable Securities requested to be included in such
registration, pro rata among the holders thereof on the basis of the number of
Registrable Securities owned by each such holder, and (iii) third, other
securities requested to be included in such registration pro rata among the
holders of such securities on the basis of the number of such other securities
owned by each such holder.

     (d)  Priority on Secondary Registrations. If a Piggyback Registration is an
underwritten secondary registration on behalf of holders of the Company's
securities (it being understood that secondary registrations on behalf of
holders of Registrable Securities are addressed in Section 1 above rather than
in this Section 2(d)), and the managing underwriters advise the Company in
writing that, in their opinion, the number of securities requested to be
included in such registration exceeds the number which can be sold in such
offering without adversely affecting the marketability, proposed offering price,
timing, distribution method or probability of success of the offering, then the
Company will include in such registration (i) first, the securities requested to
be included therein by the holders requesting such registration, (ii) second,
the Registrable Securities requested to be included in such registration, pro
rata among the holders of such Registrable Securities on the basis of the number
of Registrable Securities owned by each such requesting holder, and (iii) third,
other securities requested to be included in such registration pro rata among
the holders of such other securities on the basis of the number of such
securities owned by each such holder.

     (e)  Selection of Underwriters. If any Piggyback Registration is an
underwritten offering, then the selection of the investment banker(s) and
manager(s) for the offering shall be made at the Company's sole discretion.

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     (f)  Withdrawal by Company. If, at any time after giving notice of its
intention to register any of its securities as set forth in Section 2(a) and
before the effective date of such registration statement filed in connection
with such registration, the Company shall determine, for any reason, not to
register such securities, the Company may, at its sole discretion, give written
notice of such determination to each holder of Registrable Securities and
thereupon shall be relieved of its obligation to register any Registrable
Securities in connection with such registration (but not from its obligation to
pay the Registration Expenses in connection therewith as provided herein).

     3.   Holdback Agreements.

     (a)  Each holder of Registrable Securities agrees not to effect any public
sale or distribution (including sales pursuant to Rule 144) of equity securities
of the Company, or any securities, options, or rights convertible into or
exchangeable or exercisable for such securities, during the seven days before
and the 180-day period beginning on the effective date of any underwritten
public offering of the Company's equity securities (including Demand and
Piggyback Registrations) (except as part of such underwritten registration),
unless the underwriters managing the registered public offering otherwise agree.
If any holder of Registrable Securities is released from the requirements of
this Section 3(a), all other holders of Registrable Securities shall be released
from the requirements of this Section 3(a) on the same terms and conditions as
such holder.

     (b)  The Company agrees (i) not to effect any public sale or distribution
of its equity securities, or any securities convertible into or exchangeable or
exercisable for such securities, during the seven days before and during the
180-day period beginning on the effective date of any underwritten public
offering of the Company's equity securities (including Demand and Piggyback
Registrations) (except as part of such underwritten registration or pursuant to
registrations on Form S-4 or S-8 or any successor form), unless the underwriters
managing the registered public offering otherwise agree, and (ii) to cause each
holder of its Common Stock, or any securities convertible into or exchangeable
or exercisable for Common Stock, purchased or otherwise acquired from the
Company at any time after the date of this Agreement (other than in a registered
public offering, including, without limitation, an offering registered on Form
S-8 or any successor form) to agree not to effect any public sale or
distribution (including sales pursuant to Rule 144) of any such securities
during any such period (except as part of such underwritten registration, if
otherwise permitted), unless the underwriters managing the registered public
offering otherwise agree.

     4.   Registration Procedures. Whenever the holders of Registrable
Securities have requested that any Registrable Securities be registered pursuant
to this Agreement, the Company will use its best efforts to effect the
registration and the sale of such Registrable Securities in accordance with the
intended method of disposition thereof and, pursuant thereto, the Company will
as expeditiously as possible:

     (a)  prepare and (within 60 days after the end of the period within which
requests for registration may be given to the Company) file with the Securities
and Exchange Commission a registration statement with respect to such
Registrable Securities and thereafter use its best efforts to cause such
registration statement to become effective (provided that, before

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<PAGE>

filing a registration statement or prospectus or any amendments or supplements
thereto, the Company will furnish to the counsel selected by the holders of a
majority of the Registrable Securities covered by such registration statement
copies of all such documents proposed to be filed, which documents will be
subject to review of such counsel);

     (b)  prepare and file with the Securities and Exchange Commission such
amendments and supplements to such registration statement and the prospectus
used in connection therewith as may be necessary to keep such registration
statement effective for a period of either (i) not less than six months (subject
to extension pursuant to Section 7(b)) or, if such registration statement
relates to an underwritten offering, such longer period as in the opinion of
counsel for the underwriters a prospectus is required by law to be delivered in
connection with sales of Registrable Securities by an underwriter or dealer, or
(ii) such shorter period as will terminate when all of the securities covered by
such registration statement during such period have been disposed of in
accordance with the intended methods of disposition by the seller or sellers
thereof set forth in such registration statement (but, in any event, not before
the expiration of any longer period required under the Securities Act), and to
comply with the provisions of the Securities Act with respect to the disposition
of all securities covered by such registration statement until such time as all
of such securities have been disposed of in accordance with the intended methods
of disposition by the seller or sellers thereof set forth in such registration
statement;

     (c)  furnish to each seller of Registrable Securities such number of copies
of such registration statement, each amendment and supplement thereto, the
prospectus included in such registration statement (including each preliminary
prospectus), and such other documents as such seller may reasonably request in
order to facilitate the disposition of the Registrable Securities owned by such
seller;

     (d)  use its best efforts to register or qualify such Registrable
Securities under such other securities or blue sky laws of such jurisdictions as
any seller reasonably requests and do any and all other acts and things which
may be reasonably necessary or advisable to enable such seller to consummate the
disposition in such jurisdictions of the Registrable Securities owned by such
seller (provided that the Company will not be required to (i) qualify generally
to do business in any jurisdiction where it would not otherwise be required to
qualify but for this subsection, (ii) subject itself to taxation in any such
jurisdiction, or (iii) consent to general service of process in any such
jurisdiction);

     (e)  notify each seller of such Registrable Securities, at any time when a
prospectus relating thereto is required to be delivered under the Securities
Act, upon discovery that, or upon the discovery of the happening of any event as
a result of which, the prospectus included in such registration statement
contains an untrue statement of a material fact or omits any fact necessary to
make the statements therein not misleading in the light of the circumstances
under which they were made, and, at the request of any such seller, the Company
will prepare and furnish to such seller a reasonable number of copies of a
supplement or amendment to such prospectus so that, as thereafter delivered to
the purchasers of such Registrable Securities, such prospectus will not contain
an untrue statement of a material fact or omit to state any fact necessary to
make the statements therein not misleading in the light of the circumstances
under which they were made;

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<PAGE>

     (f)  use best efforts to cause all such Registrable Securities to be listed
on each securities exchange on which similar securities issued by the Company
are then listed and, if not so listed, to be listed on a securities exchange or
the National Association of Securities Dealers ("NASD") automated quotation
system and, if listed on the NASD automated quotation system, use its best
efforts to secure designation of all such Registrable Securities covered by such
registration statement as a "national market system security" of The Nasdaq
Stock Market within the meaning of Rule 11Aa2-1 of the Securities and Exchange
Commission or, failing that, to secure The Nasdaq Stock Market's authorization
for such Registrable Securities and, without limiting the generality of the
foregoing, to arrange for at least two market makers to register as such with
respect to such Registrable Securities with the NASD;

     (g)  use best efforts to provide a transfer agent and registrar for all
such Registrable Securities not later than the effective date of such
registration statement;

     (h)  enter into such customary agreements (including underwriting
agreements in customary form) and take all such other actions as the holders of
a majority of the Registrable Securities being sold or the underwriters, if any,
reasonably request in order to expedite or facilitate the disposition of such
Registrable Securities (including, without limitation, effecting a stock split,
combination of shares, recapitalization, or reorganization);

     (i)  make available for inspection by any seller of Registrable Securities,
any underwriter participating in any disposition pursuant to such registration
statement, and any attorney, accountant, or other agent retained by any such
seller or underwriter, all financial and other records, pertinent corporate and
business documents and properties of the Company as shall be necessary to enable
them to exercise their due diligence responsibility, and cause the Company's
officers, directors, employees, agents, representatives, and independent
accountants to supply all such information reasonably requested by any such
seller, underwriter, attorney, accountant, or agent;

     (j)  otherwise use its best efforts to comply with all applicable rules and
regulations of the Securities and Exchange Commission, and make available to its
security holders, as soon as reasonably practicable, an earnings statement
covering the period of at least 12 months, beginning with the first day of the
Company's first full calendar quarter after the effective date of the
registration statement, which earnings statement shall satisfy the provisions of
Section 11(a) of the Securities Act and Rule 158 thereunder;

     (k)  permit any holder of Registrable Securities which holder, in its sole
and exclusive judgment, might be deemed to be an underwriter or a controlling
person of the Company to participate in the preparation of such registration or
comparable statement and to require the insertion therein of material, furnished
to the Company in writing, which in the reasonable judgment of such holder and
its counsel should be included;

     (l)  in the event of the issuance of any stop order suspending the
effectiveness of a registration statement, or of any order suspending or
preventing the use of any related prospectus or suspending the qualification of
any securities included in such registration statement for sale in any
jurisdiction, the Company will use its reasonable best efforts promptly to
obtain the withdrawal of such order;

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<PAGE>

     (m)  use its reasonable best efforts to cause such Registrable Securities
covered by such registration statement to be registered with or approved by such
other governmental agencies or authorities as may be necessary to enable the
sellers thereof to consummate the disposition of such Registrable Securities;

     (n)  use best efforts to obtain a cold comfort letter from the Company's
independent public accountants in customary form and covering such matters of
the type customarily covered by cold comfort letters, which letter shall be
addressed to the underwriters, and the Company shall use its reasonable best
efforts to cause such cold comfort letter to also be addressed to the holders of
such Registrable Securities; and

     (o)  use best efforts to obtain an opinion from the Company's outside
counsel in customary form and covering such matters of the type customarily
covered by such opinions, which opinion shall be addressed to the underwriters
and the holders of such Registrable Securities.

If any such registration or comparable statement refers to any holder by name or
otherwise as the holder of any securities of the Company and if such holder, in
its sole and exclusive judgment, is or might be deemed to be an underwriter or a
controlling person of the Company, such holder shall have the right to require
(i) the insertion therein of language, in form and substance satisfactory to
such holder and presented to the Company in writing, to the effect that the
holding by such holder of such securities is not to be construed as a
recommendation by such holder of the investment quality of the Company's
securities covered thereby, and that such holding does not imply that such
holder shall assist in meeting any future financial requirements of the Company,
or (ii) in the event that such reference to such holder by name or otherwise is
not required by the Securities Act or any similar federal or state statute then
in force, the deletion of the reference to such holder; provided that, with
respect to this clause (ii), such holder shall furnish to the Company an opinion
of counsel to such effect, which opinion and counsel shall be reasonably
satisfactory to the Company. The Company may require each seller of Registrable
Securities as to which any registration is being effected to furnish the Company
with such information regarding such seller and the distribution of such
securities as the Company may from time to time reasonably request in writing.

     5.   Registration Expenses.

     (a)  All expenses incident to the Company's performance of or compliance
with this Agreement, including, without limitation, all registration and filing
fees, fees and expenses of compliance with securities or blue sky laws, printing
expenses, messenger and delivery expenses, fees and disbursements of custodians,
fees and disbursements of counsel for the Company, and all independent certified
public accountants, underwriters (excluding discounts and commissions), and
other Persons retained by the Company (all such expenses being herein called
"Registration Expenses"), will be borne as provided in this Agreement, except
that the Company will, in any event, pay its internal expenses (including,
without limitation, all salaries and expenses of its officers and employees
performing legal or accounting duties), the expense of any annual audit or
quarterly review, the expense of any liability insurance, and the expenses and
fees for listing the securities to be registered on each securities exchange on
which similar securities issued by the Company are then listed or, if none are
so

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listed, on a securities exchange or the NASD automated quotation system. The
Company shall have no obligation to pay any underwriting discounts or selling
commissions attributable to the Registrable Securities being sold by the holders
thereof, which underwriting discounts or selling commissions shall be borne by
such holders.

     (b)  In connection with each Demand Registration and each Piggyback
Registration, the Company shall reimburse the holders of Registrable Securities
included in such registration for the reasonable fees and disbursements of one
counsel chosen by the holders of a majority of the Registrable Securities
included in such registration, and if a majority of the Registrable Securities
include in such registration are not Other Registrable Securities then one
counsel chosen by the holders are a majority of the Other Registrable Securities
included in such registration.

     (c)  To the extent Registration Expenses are not required to be paid by the
Company, each holder of securities included in any registration hereunder will
pay those Registration Expenses allocable to the registration of such holder's
securities so included, and any Registration Expenses not so allocable will be
borne by all sellers of securities included in such registration in proportion
to the aggregate selling price of each seller's securities to be so registered.

     6.   Indemnification.

     (a)  The Company agrees to indemnify and hold harmless, to the full extent
permitted by law, each holder of Registrable Securities, its officers,
directors, member, agents, and employees and each Person who controls such
holder (within the meaning of the Securities Act) against any and all losses,
claims, damages, liabilities, joint or several, together with reasonable costs
and expenses (including reasonable attorney's fees), to which such indemnified
party may become subject under the Securities Act or otherwise, insofar as such
losses, claims, damages, or liabilities (or actions or proceedings, whether
commenced or threatened, in respect thereof) arise out of, are based upon, are
caused by, or result from (i) any untrue or alleged untrue statement of material
fact contained (A) in any registration statement, prospectus, or preliminary
prospectus or any amendment thereof or supplement thereto, or (B) in any
application or other document or communication (in this Section 6 collectively
called an "application") executed by or on behalf of the Company or based upon
written information furnished by or on behalf of the Company filed in any
jurisdiction in order to qualify any securities covered by such registration
statement under the "blue sky" or securities laws thereof, or (ii) any omission
or alleged omission of a material fact required to be stated therein or
necessary to make the statements therein not misleading, and the Company will
reimburse such holder and each such director, officer, member, agent and
employee for any legal or any other expenses incurred by them in connection with
investigating or defending any such loss, claim, liability, action, or
proceeding; provided, however, that the Company shall not be liable in any such
case to the extent that any such loss, claim, damage, liability (or action or
proceeding in respect thereof), or expense arises out of, is based upon, is
caused by, or results from an untrue statement or alleged untrue statement, or
omission or alleged omission, made in such registration statement, any such
prospectus or preliminary prospectus or any amendment or supplement thereto, or
in any application, in reliance upon, and in conformity with, written
information prepared and furnished to the Company by such holder expressly for
use therein or by such

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holder's failure to deliver a copy of the registration statement or prospectus
or any amendments or supplements thereto after the Company has furnished such
holder with a sufficient number of copies of the same. In connection with any
underwritten offering, the Company will indemnify such underwriters, their
officers and directors, and each Person who controls such underwriters (within
the meaning of the Securities Act) to the same extent as provided above with
respect to the indemnification of the holders of Registrable Securities.

     (b)  In connection with any registration statement in which a holder of
Registrable Securities is participating, each such holder will furnish to the
Company in writing such information and affidavits as the Company reasonably
requests for use in connection with any such registration statement or
prospectus and, to the full extent permitted by law, will indemnify and hold
harmless the other holders of Registrable Securities and the Company, and their
respective directors, officers, agents, and employees and each other Person who
controls the Company (within the meaning of the Securities Act) against any
losses, claims, damages, liabilities, joint or several, together with reasonable
costs and expenses (including reasonable attorney's fees), to which such
indemnified party may become subject under the Securities Act or otherwise,
insofar as such losses, claims, damages, or liabilities (or actions or
proceedings, whether commenced or threatened, in respect thereof) arise out of,
are based upon, are caused by, or result from (i) any untrue or alleged untrue
statement of material fact contained in the registration statement, prospectus
or preliminary prospectus or any amendment thereof or supplement thereto or in
any application, or (ii) any omission or alleged omission of a material fact
required to be stated therein or necessary to make the statements therein not
misleading, but only to the extent that such untrue statement or omission is
made in such registration statement, any such prospectus or preliminary
prospectus or any amendment or supplement thereto, or in any application, in
reliance upon and in conformity with written information prepared and furnished
to the Company by such holder expressly for use therein; provided, however, that
the obligation to indemnify will be individual to each holder and will be
limited to the net amount of proceeds received by such holder from the sale of
Registrable Securities pursuant to such registration statement.

     (c)  Any Person entitled to indemnification hereunder will (i) give prompt
written notice to the indemnifying party of any claim with respect to which it
seeks indemnification (provided that the failure to give prompt notice shall not
impair any Person's right to indemnification hereunder to the extent such
failure has not prejudiced the indemnifying party), and (ii) unless in such
indemnified party's reasonable judgment a conflict of interest between such
indemnified and indemnifying parties may exist with respect to such claim,
permit such indemnifying party to assume the defense of such claim with counsel
reasonably satisfactory to the indemnified party. If such defense is assumed,
the indemnifying party will not be subject to any liability for any settlement
made by the indemnified party without its consent (but such consent will not be
unreasonably withheld). An indemnifying party who is not entitled to, or elects
not to, assume the defense of a claim will not be obligated to pay the fees and
expenses of more than one counsel for all parties indemnified by such
indemnifying party with respect to such claim, unless in the reasonable judgment
of any indemnified party a conflict of interest may exist between such
indemnified party and any other of such indemnified parties with respect to such
claim.

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     (d)  The indemnifying party shall not, except with the approval of each
indemnified party, consent to entry of any judgment or enter into any settlement
which does not include as an unconditional term thereof the giving by the
claimant or plaintiff to each indemnified party of a release from all liability
in respect to such claim or litigation without any payment or consideration
provided by such indemnified party.

     (e)  If the indemnification provided for in this Section 6 is unavailable
to, or is insufficient to hold harmless, an indemnified party under the
provisions above in respect to any losses, claims, damages, or liabilities
referred to therein, then each indemnifying party shall contribute to the amount
paid or payable by such indemnified party as a result of such losses, claims,
damages, or liabilities (i) in such proportion as is appropriate to reflect the
relative benefits received by the Company on the one hand and the sellers of
Registrable Securities and any other sellers participating in the registration
statement on the other hand from the sale of Registrable Securities pursuant to
the registered offering of securities as to which indemnity is sought, or (ii)
if the allocation provided by clause (i) above is not permitted by applicable
law, in such proportion as is appropriate to reflect not only the relative
benefits referred to in clause (i) above but also the relative fault of the
Company on the one hand and of the sellers of Registrable Securities and any
other sellers participating in the registration statement on the other hand in
connection with the registration statement on the other in connection with the
statement or omissions which resulted in such losses, claims, damages, or
liabilities, as well as any other relevant equitable considerations. The
relative benefits received by the Company on the one hand and the sellers of
Registrable Securities and any other sellers participating in the registration
statement on the other hand shall be deemed to be in the same proportion as the
total net proceeds from the offering (before deducting expenses) to the Company
bear to the total net proceeds from the offering (before deducting expenses) to
the sellers of Registrable Securities and any other sellers participating in the
registration statement. The relative fault of the Company on the one hand and of
the sellers of Registrable Securities and any other sellers participating in the
registration statement on the other hand shall be determined by reference to,
among other things, whether the untrue or alleged omission to state a material
fact relates to information supplied by the Company or by the sellers of
Registrable Securities or other sellers participating in the registration
statement and the parties' relative intent, knowledge, access to information,
and opportunity to correct or prevent such statement or omission.

     (f)  The Company and the sellers of Registrable Securities agree that it
would not be just and equitable if contribution pursuant to this Section 6 were
determined by pro rata allocation (even if the sellers of Registrable Securities
were treated as one entity for such purpose) or by any other method of
allocation which does not take account of the equitable considerations referred
to in the immediately preceding paragraph. The amount paid or payable by an
indemnified party as a result of the losses, claims, damages, and liabilities
referred to in the immediately preceding paragraph shall be deemed to include,
subject to the limitations set forth above, any legal or other expenses
reasonably incurred by such indemnified party in connection with investigating
or defending any such action or claim. Notwithstanding the provisions of this
Section 6, no seller of Registrable Securities shall be required to contribute
any amount in excess of the net proceeds received by such seller from the sale
of Registrable Securities covered by the registration statement filed pursuant
hereto. No person guilty of fraudulent misrepresentation (within the meaning of
Section 11(f) of the Securities Act) shall be entitled to contribution from any
Person who was not guilty of such fraudulent misrepresentation.

                                       10
<PAGE>

     (g)  The indemnification and contribution by any such party provided for
under this Agreement shall be in addition to any other rights to indemnification
or contribution which any indemnified party may have pursuant to law or contract
and will remain in full force and effect regardless of any investigation made or
omitted by or on behalf of the indemnified party or any officer, director, or
controlling Person of such indemnified party and will survive the transfer of
securities.

     7.   Participation in Underwritten Registrations.

     (a)  No Person may participate in any registration hereunder which is
underwritten unless such Person (i) enters into and agrees to sell such Person's
securities on the basis provided in customary underwriting arrangements approved
by the Person or Persons entitled hereunder to approve such arrangements
(including, without limitation, pursuant to the terms of any over-allotment or
"green shoe" option requested by the managing underwriter(s); provided that no
holder of Registrable Securities will be required to sell more than the number
of Registrable Securities that such holder has requested the Company to include
in any registration), and (ii) completes and executes all customary
questionnaires, powers of attorney, indemnities, underwriting agreements, and
other documents reasonably required under the terms of such underwriting
arrangements.

     (b)  Each Person that is participating in any registration hereunder agrees
that, upon receipt of any notice from the Company of the happening of any event
of the kind described in Section 4(e) above, or upon any suspension by the
Company, pursuant to a written insider trading compliance program of the
Company, of the ability of all "insiders" covered by such program to transact in
the Company's securities because of the existence of material non-public
information, each holder of Registrable Securities included in any registration
shall immediately discontinue disposition of such Registrable Securities
pursuant to the Registration Statement covering such Registrable Securities
until such holder receives the supplemented or amended prospectus contemplated
by Section 4(e) or the restriction on the ability of "insiders" to transact in
the Company's securities is removed, as applicable, and, if so directed by the
Company, each such holder will deliver to the Company all copies, other than
permanent file copies then in such holder's possession, of the most recent
prospectus covering such Registrable Securities at the time of receipt of such
notice. In the event that the Company shall give any such notice, the applicable
time period mentioned in Section 4(b) during which a Registration Statement is
to remain effective shall be extended by the number of days during the period
from and including the date of the giving of such notice pursuant to this
Section 7 to and including the date when each seller of a Registrable Security
covered by such registration statement shall have received the copies of the
supplemented or amended prospectus contemplated by Section 4(e).

     8.  Current Public Information. At all times after the Company has filed a
registration statement with the Securities and Exchange Commission pursuant to
the requirements of either the Securities Act or the Securities Exchange Act,
the Company will file all reports required to be filed by it under the
Securities Act and the Securities Exchange Act and the rules and regulations
adopted by the Securities and Exchange Commission thereunder, and will take such
further action as any holder or holders of Registrable Securities may reasonably
request, all to the extent required to enable such holders to sell Registrable
Securities pursuant to Rule 144 adopted by the Securities and Exchange
Commission under the Securities Act (as such

                                       11
<PAGE>

rule may be amended from time to time) or any similar rule or regulation
hereafter adopted by the Securities and Exchange Commission.

     9.   Definitions

     "Bank Group" shall mean U.S. Bank National Association, ARK CLO 2000-1
Limited, and St. Francis Bank, F.S.B.

     "Common Stock" shall mean the Class A Common Stock, $0.01 par value per
share, of the Company as constituted on the date hereof and any stock into which
any such common stock shall have been changed or any stock resulting from any
reclassification of any such common stock.

     "NASD" shall have the meaning set forth in Section 3(f).

     "Other Registrable Securities" means (i) all shares of Common Stock of the
Company originally issued, directly or indirectly, to any Other Investor, (ii)
all shares of Common Stock of the Company issued or issuable, directly or
indirectly, with respect to the securities referred to in clause (i) above upon
exercise, conversion, or exchange or by way of stock dividend or stock split or
in connection with a combination of shares, recapitalization, merger,
consolidation, or other reorganization, and (iii) any other shares of Common
Stock of the Company held by Persons holding securities described in clauses (i)
and (ii) above. As to any particular Other Registrable Securities, such
securities shall cease to be Other Registrable Securities when they have (a)
been distributed to the public pursuant to an offering registered under the
Securities Act, (b) been sold to the public through a broker, dealer, or market
maker in compliance with Rule 144 under the Securities Act (or any similar rule
then in force), (c) been repurchased by the Company or any Subsidiary thereof or
purchased or otherwise acquired by Sun, and, if such Other Registrable
Securities are purchased or otherwise acquired by Sun, then such Other
Registrable Securities shall be deemed Sun Registrable Securities, (d) been
otherwise transferred, new certificates for them not bearing a legend
restricting further transfer shall have been delivered by the Company and
subsequent public distribution of them shall not require registration under the
Securities Act, or (e) ceased to be outstanding. For purposes of this Agreement,
a Person shall be deemed to be a holder of Other Registrable Securities, and the
Other Registrable Securities shall be deemed to be in existence, whenever such
Person has the right to acquire, directly or indirectly, such Other Registrable
Securities (upon conversion or exercise in connection with a transfer of
securities or otherwise, but disregarding any restrictions or limitations upon
the exercise of such right other than vesting), whether or not such acquisition
has actually been effected, and such Person shall be entitled to exercise the
rights of a holder of Other Registrable Securities hereunder.

     "Person" shall mean an individual, a corporation, a limited liability
company, an association, a joint-stock company, a business trust or other
similar organization, a partnership, a joint venture, a trust, an unincorporated
organization or a government or any agency, instrumentality or political
subdivision thereof.

     "Registrable Securities" means, collectively, the Sun Registrable
Securities and the Other Registrable Securities.

                                       12
<PAGE>

     "Securities Act" shall mean the Securities Act of 1933, as amended, or any
successor federal statute, and the rules and regulations promulgated thereunder,
all as amended, modified or supplemented from time to time.

     "Securities and Exchange Commission" includes any governmental body or
agency succeeding to the functions thereof.

     "Securities Exchange Act" means the Securities Exchange Act of 1934, as
amended, or any similar federal law then in force.

     "Subsidiary" or "Subsidiaries" means, with respect to any Person, any
corporation, limited liability company, partnership, association, or other
business entity of which (i) if a corporation, a majority of the total voting
power of shares of stock entitled (without regard to the occurrence of any
contingency) to vote in the election of directors, managers, or trustees thereof
is at the time owned or controlled, directly or indirectly, by such Person or
one or more of the other Subsidiaries of such Person or a combination thereof,
or (ii) if a limited liability company, partnership, association, or other
business entity, a majority of the partnership or other similar ownership
interest thereof is at the time owned or controlled, directly or indirectly, by
any Person or one or more Subsidiaries of such Person or a combination thereof.
For purposes hereof, a Person or Persons shall be deemed to have a majority
ownership interest in a limited liability company, partnership, association, or
other business entity if such Person or Persons shall be allocated a majority of
limited liability company, partnership, association, or other business entity
gains or losses or shall be or control any managing director or general partner
of such limited liability company, partnership, association, or other business
entity.

     "Sun Registrable Securities" means (i) all shares of Common Stock of the
Company originally issued, directly or indirectly, to Sun, (ii) all shares of
Common Stock of the Company issued or issuable, directly or indirectly, with
respect to the securities referred to in clause (i) above upon exercise,
conversion, or exchange or by way of stock dividend or stock split or in
connection with a combination of shares, recapitalization, merger,
consolidation, or other reorganization, and (iii) all other shares of Common
Stock of the Company held by Persons holding securities described in clauses (i)
and (ii) above. As to any particular Sun Registrable Securities, such securities
shall cease to be Sun Registrable Securities when they have (a) been distributed
to the public pursuant to an offering registered under the Securities Act, (b)
been sold to the public through a broker, dealer, or market maker in compliance
with Rule 144 under the Securities Act (or any similar rule then in force), (c)
been repurchased by the Company or any Subsidiary thereof or purchased or
otherwise acquired by any employee of the Company, and, if such Sun Registrable
Securities are purchased or otherwise acquired by any employee of the Company,
then such Sun Registrable Securities shall be deemed Other Registrable
Securities, (d) been otherwise transferred, new certificates for them not
bearing a legend restricting further transfer shall have been delivered by the
Company and subsequent public distribution of them shall not require
registration under the Securities Act, or (e) ceased to be outstanding. For
purposes of this Agreement, a Person shall be deemed to be a holder of Sun
Registrable Securities, and the Sun Registrable Securities shall be deemed to be
in existence, whenever such Person has the right to acquire directly or
indirectly such Sun Registrable Securities (upon conversion or exercise in
connection with a transfer of securities or otherwise, but disregarding any
restrictions or limitations upon the exercise of such right), whether or not
such acquisition

                                       13
<PAGE>

has actually been effected, and such Person shall be entitled to exercise the
rights of a holder of Sun Registrable Securities hereunder.

     10.  Miscellaneous.

     (a)  No Inconsistent Agreements. The Company will not hereafter enter into
any agreement with respect to the Company's securities which is inconsistent
with or violates the rights granted to the holders of Registrable Securities in
this Agreement.

     (b)  Adjustments Affecting Registrable Securities. The Company will not
take any action, or permit any change to occur, with respect to the Company's
securities which would materially and adversely affect the ability of the
holders of Registrable Securities to include such Registrable Securities in a
registration undertaken pursuant to this Agreement or which would adversely
affect the marketability of such Registrable Securities in any such registration
(including, without limitation, effecting a stock split, combination of shares,
or other recapitalization).

     (c)  Amendment and Waiver. Except as otherwise provided herein, no
modification, amendment, or waiver of any provision of this Agreement will be
effective unless such modification, amendment, or waiver is approved in writing
by the Company, each member of the Bank Group, Sun, and the holders of at least
a majority of the Other Registrable Securities; provided that execution of a
joinder hereto shall not be considered a modification, amendment or waiver of
any of the provisions of this Agreement. The failure of any party to enforce any
of the provisions of this Agreement will in no way be construed as a waiver of
such provisions and will not affect the right of such party thereafter to
enforce each and every provision of this Agreement in accordance with its terms.

     (d)  Severability. Whenever possible, each provision of this Agreement will
be interpreted in such manner as to be effective and valid under applicable law,
but if any provision of this Agreement is held to be invalid, illegal, or
unenforceable in any respect under any applicable law or rule in any
jurisdiction, such invalidity, illegality, or unenforceability will not affect
any other provision or any other jurisdiction, but this Agreement will be
reformed, construed, and enforced in such jurisdiction as if such invalid,
illegal, or unenforceable provision had never been contained herein.

     (e)  Entire Agreement. Except as otherwise expressly set forth herein, this
Agreement, those documents expressly referred to herein, and the other documents
of even date herewith embody the complete agreement and understanding among the
parties and supersede and preempt any prior understandings, agreements, or
representations by or among the parties, written or oral, which may have related
to the subject matter hereof in any way.

     (f)  Successors and Assigns. This Agreement shall be binding upon and inure
to the benefit of and be enforceable by the parties hereto and their respective
heirs, executors, successors and assigns. In addition, and whether or not any
express assignment shall have been made, the provisions of this Agreement which
are for the benefit of the holders of Registrable Securities (or any portion
thereof) as such shall be for the benefit of, and enforceable by, any subsequent
holder of any Registrable Securities (or of such portion thereof).

                                       14
<PAGE>

     (g)  Counterparts. This Agreement may be executed in separate counterparts
each of which will be an original and all of which taken together shall
constitute one and the same agreement.

     (h)  Remedies. Any Person having rights under any provision of this
Agreement shall be entitled to enforce their rights under this Agreement
specifically to recover damages by reason of any breach of any provision of this
Agreement and to exercise all other rights existing in their favor; provided,
however the parties hereto stipulate that the remedies at law of any party
hereto in the event of any default or threatened default by any other party
hereto in the performance of or compliance with the terms hereof are not and
will not be adequate and that, to the fullest extent permitted by law, such
terms may be specifically enforced (without posting a bond or other security) by
a decree for the specific performance thereof, whether by an injunction against
violation thereof or otherwise.

     (i)  Notices. All communications provided for herein shall be in writing
and sent (a) by facsimile if the sender on the same day sends a confirming copy
of such communication by a recognized overnight delivery service (charges
prepaid), (b) by a recognized overnight delivery service (charges prepaid), or
(c) by messenger. The respective addresses of the parties hereto for the
purposes of this Agreement are set forth on Exhibit A attached hereto. Any party
may change its address (or facsimile number) by notice to each of the other
parties in accordance with this Section 10(i). The date of giving or making of
any such communication shall be, in the case of clauses (a) and (c), the date of
the receipt; and, in the case of clause (b), the business day next following the
date such communication is sent.

     (j)  Governing Law; Jurisdiction; Waiver of Jury Trial. This Agreement
shall be governed by and construed in accordance with the domestic laws of the
State of Wisconsin without giving effect to any choice or conflict of law
provision or rule (whether of the State of Wisconsin or any other jurisdiction)
that would cause the application of the laws of any jurisdiction other than the
State of Wisconsin. Each party hereto submits to the jurisdiction of any state
or federal court sitting in Milwaukee, Wisconsin, in any action or proceeding
arising out of or relating to this Agreement and agrees that all claims in
respect of the action or proceeding may be heard and determined in any such
court. Each party also agrees not to bring any action or proceeding arising out
of or relating to this Agreement in any other court. Each party hereto waives
any defense of inconvenient forum to the maintenance of any action or proceeding
so brought and waives any bond, surety, or other security that might be required
of any other party with respect thereto. Any party may make service on any other
party by sending or delivering a copy of the process to the party to be served
at the address and in the manner provided for the giving of notices in Section
10(i) above. Nothing in this Section 10(j), however, shall affect the right of
any party to bring any action or proceeding arising out of or relating to this
Agreement in any other court or to serve legal process in any other manner
permitted by law or at equity. Each party agrees that a final judgment in any
action or proceeding so brought shall be conclusive and may be enforced by suit
on the judgment or in any other manner provided by law or at equity. EACH OF THE
PARTIES HERETO IRREVOCABLY WAIVES ALL RIGHT TO A TRIAL BY JURY IN ANY SUIT,
ACTION OR OTHER PROCEEDING INSTITUTED BY OR AGAINST SUCH PARTY IN RESPECT OF
ITS, HIS OR HER OBLIGATIONS HEREUNDER OR THE TRANSACTIONS CONTEMPLATED HEREBY.

                                       15
<PAGE>

     (k)  No Strict Construction. The language used in this Agreement shall be
deemed to be the language chosen by the parties hereto to express their mutual
intent, and no rule of strict construction shall be applied against any party.

     (l)  Business Days. If any time period for giving notice or taking action
hereunder expires on a day which is a Saturday, Sunday or legal holiday in the
state in which the Company's chief executive office is located, the time period
shall automatically be extended to the business day immediately following such
Saturday, Sunday or legal holiday.

     (m)  Descriptive Headings. The descriptive headings of this Agreement are
inserted for convenience only and do not constitute a part of this Agreement.

                                    * * * * *

                                       16
<PAGE>

     IN WITNESS WHEREOF, the parties hereto have executed this Registration
Agreement on the day and year first above written.

                                            NORTHLAND CRANBERRIES, INC.

                                            By: /s/
                                               ---------------------------------
                                               Name:
                                               Title:

                                            SUN NORTHLAND, LLC

                                            By: /s/
                                               ---------------------------------
                                               Name:
                                               Title: Manager

                                            FOOTHILL CAPITAL CORPORATION

                                            By: /s/
                                               ---------------------------------
                                               Name:
                                               Title:

                                            ST. FRANCIS BANK, F.S.B.

                                            By: /s/
                                               ---------------------------------
                                               Name:
                                               Title:

                                       17
<PAGE>

             [Continuation of Registration Agreement Signature Page]

                                            ARK CLO 2000-1 LIMITED

                                            By: /s/
                                               ---------------------------------
                                               Name:
                                               Title:

                                            U.S. BANK NATIONAL ASSOCIATION

                                            By: /s/
                                               ---------------------------------
                                               Name:
                                               Title:

                                       18
<PAGE>

             [Continuation of Registration Agreement Signature Page]

                                            ABLECO HOLDING LLC

                                            By: /s/
                                               ---------------------------------
                                               Name:
                                               Title:

                                       19
<PAGE>

                                    Exhibit A

                              Addresses for Notices

(a)  If to the Company, to it at:

     Northland Cranberries, Inc.
     800 First Avenue South
     P.O. Box 8020
     Wisconsin Rapids, WI 54495
     Attention: Chief Executive Officer
     Telecopy No.: (715) 422-6844

          with a copy to:

          Sun Capital Advisors II, L. P.
          5200 Town Center Circle, Suite 470
          Boca Raton, Florida  33486
          Attention: Marc J. Leder
                     Rodger R. Krouse
                     C. Deryl Couch, Esq.
          Telecopy No.: (561) 394-0540

          and a copy to:

          Foley & Lardner
          777 East Wisconsin Avenue
          Milwaukee, Wisconsin  53202
          Attention: Jeffrey J. Jones
                     Steven R. Barth
          Telecopy No.: (414) 297-4900

                                       20
<PAGE>

                                    Exhibit A

                                   (Continued)

(b)  If to Sun Northland, LLC, to it at:

     c/o Sun Capital Advisors II, L. P.
     5200 Town Center Circle, Suite 470
     Boca Raton, Florida  33486
     Attention: Marc J. Leder
                Rodger R. Krouse
                C. Deryl Couch, Esq.
     Telecopy No.:  (561) 394-0540

          with a copy to:

          Kirkland & Ellis
          200 East Randolph Drive
          Chicago, Illinois 60601
          Attention: Douglas C. Gessner
          Telecopy No.: (312) 861-2200

(c)  If to Other Investors, to it at:

     Foothill Capital Corporation
     2450 Colorado Avenue
     Suite 3000 West
     Santa Monica, California  90404
     Attn: Business Finance Division Manager
     Telecopy No.: ________________

          with a copy to:

          Otterbourg, Steindler, Houston & Rosen, P.C.
          230 Park Avenue
          New York, New York 10169
          Attn: Mitchell M. Brand, Esq.
          Telecopy No.: (212) 682-6104

                                       21
<PAGE>

                                    Exhibit A

                                   (Continued)

     Ableco Holding LLC
     450 Park Avenue, 28th Floor
     New York, New York  10022
     Attn:  Eric F. Miller
     Telecopy No.:  (212) 758-5305

          with a copy to:

          Schulte Roth & Zabel, LLP
          919 Third Avenue
          New York, New York  10022
          Attn:  Frederic L. Ragucci, Esq.
          Telecopy No.:  (212) 593-5955

     St. Francis Bank, F.S.B.
     13400 Bishops Lane, Suite 190
     Brookfield, WI  53005-6203
     Attn:  John Tans
     Telecopy No.:  (262) 787-8778

     ARK CLO 2000-1 Limited
     c/o Patriarch Partners, LLC
     40 Wall Street, 25th Floor
     New York, NY  10005
     Attn:  Dennis Dolan/Lynn Tilton
     Telecopy No.:  (561) 279-0888

     ARK CLO 2000-1 Limited
     c/o Woodside Capital
     36 Bay State Road
     Cambridge, MA  02138
     Attn:  David Ray
     Telecopy No.:  (617) 547-5162

                                       22
<PAGE>

     U.S. Bank National Association
     MPFP2516
     601 Second Avenue South
     Minneapolis, MN  55402-4302
     Attn:  Stephen Tornio
     Telecopy No.:  (612) 973-2148

                                       23THIS WARRANT AND ANY SECURITIES ACQUIRED UPON EXERCISE OF THIS WARRANT HAVE NOT
BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR THE SECURITIES
LAWS OF ANY STATE AND MAY NOT BE SOLD, TRANSFERRED OR OTHERWISE DISPOSED OF
EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT AND
APPLICABLE STATE SECURITIES LAWS OR PURSUANT TO AN APPLICABLE EXEMPTION TO THE
REGISTRATION REQUIREMENTS OF SUCH ACT AND SUCH LAWS. THIS WARRANT AND SUCH
SECURITIES MAY NOT BE SOLD, TRANSFERRED OR OTHERWISE DISPOSED OF EXCEPT IN
COMPLIANCE WITH THE CONDITIONS SPECIFIED IN THIS WARRANT AND IN THE
STOCKHOLDERS' AGREEMENT, DATED AS OF NOVEMBER 6, 2001 BETWEEN NORTHLAND
CRANBERRIES, INC. AND THE OTHER PARTIES SIGNATORY THERETO, COPIES OF WHICH WILL
BE MADE AVAILABLE UPON REQUEST.

                           NORTHLAND CRANBERRIES, INC.

                          COMMON STOCK PURCHASE WARRANT

No. W-1                                                         November 6, 2001

                                                Warrant to Purchase 2,543,053.00
                                                          Shares of Common Stock

     NORTHLAND CRANBERRIES, INC., a Wisconsin corporation (the "Company"), for
value received, hereby certifies that Foothill Capital Corporation, or its
registered assigns (the "Holder"), is entitled to purchase from the Company
2,543,053.00 (the "Initial Warrant Quantity") duly authorized, validly issued,
fully paid and nonassessable (except as otherwise provided in Section
180.0622(2)(b) of the Wisconsin Business Corporation Law) shares of Class A
Common Stock, par value $.01 per share, of the Company (the "Common Stock"), at
a purchase price of $.01 per share; provided, that such purchase price shall not
be less than the par value of the Common Stock, at any time or from time to time
on or after November 6, 2001 (the "Exercise Date"), but prior to 5:00 P.M.,
Milwaukee, Wisconsin time, on November 6, 2011 (the "Expiration Date"), all
subject to the terms, conditions and adjustments set forth below in this
Warrant.

     1.   DEFINITIONS. As used herein, unless the context otherwise requires,
the following terms shall have the meanings indicated:

     "Additional Shares of Common Stock" shall mean all shares (including
treasury shares) of Common Stock issued or sold (or, pursuant to Section 3.3 or
3.4, deemed to be issued) by the Company after the date hereof, whether or not
subsequently reacquired or retired by the Company, other than:

<PAGE>

          (a)  shares issued upon the exercise of this Warrant,

          (b)  such number of additional shares as may become issuable upon the
     exercise of this Warrant by reason of adjustments required pursuant to the
     anti-dilution provisions applicable to this Warrant as in effect on the
     date hereof,

          (c)  shares, warrants, options and other securities issued by the
     Company at any time to the Holder or any Affiliate thereof,

          (d)  (i) shares issued upon the exercise of options granted or to be
     granted under the Company's stock option plans as in effect on the date
     hereof or under any other employee stock option or purchase plan or plans
     adopted or assumed after such date by the Company's Board of Directors
     provided in each case that the exercise or purchase price or other
     consideration for any such share shall not be less than 85% of the fair
     market value of the Common Stock (as determined in the reasonable business
     judgment of the Company's Board of Directors) on the date of the grant, and
     (ii) such additional number of shares as may become issuable pursuant to
     the terms of any such plans or agreements by reason of adjustments required
     pursuant to antidilution provisions applicable to such securities in order
     to reflect any subdivision or combination of Common Stock, by
     reclassification or otherwise, or any dividend on Common Stock payable in
     Common Stock,

          (e)  shares or rights to acquire shares issues in connection with the
     bona fide acquisition of a business by the Company from an unaffiliated
     third party, and

          (f)  shares or rights to acquire shares issued in connection with debt
     financings or lease arrangements entered into on an arms'-length basis with
     unaffiliated third parties.

     "Affiliate" means a Person that directly, or indirectly through one or more
intermediaries, controls, or is controlled by, or is under common control with,
another Person.

     "Business Day" shall mean any day other than a Saturday or a Sunday or any
day on which national banks are authorized or required by law to close. Any
reference to "days" (unless Business Days are specified) shall mean calendar
days.

     "Commission" shall mean the Securities and Exchange Commission or any
successor agency having jurisdiction to enforce the Securities Act.

     "Common Stock" shall have the meaning assigned to it in the introduction to
this Warrant, such term to include any stock into which such Common Stock shall
have been changed or any stock resulting from any reclassification of such
Common Stock, and all other stock of any class or classes (however designated)
of the Company the holders of which have the right, without limitation as to
amount, either to all or to a share of the balance of current dividends and
liquidating dividends after the payment of dividends and distributions on any
shares entitled to preference.

     "Company" shall have the meaning assigned to it in the introduction to this
Warrant, such term to include any corporation or other entity which shall
succeed to or assume the obligations of the Company hereunder in compliance with
Section 4.

                                       2
<PAGE>

     "Convertible Securities" shall mean any evidences of indebtedness, shares
of stock (other than Common Stock) or other securities directly or indirectly
convertible into or exchangeable for Additional Shares of Common Stock.

     "Current Market Price" shall mean, on any date specified herein, the
average of the daily Market Price during the 10 consecutive trading days
commencing 15 trading days before such date, except that, if on any such date
the shares of Common Stock are not listed or admitted for trading on any
national securities exchange or quoted in the over-the-counter market, the
Current Market Price shall be the Market Price on such date.

     "Exchange Act" shall mean the Securities Exchange Act of 1934, as amended
from time to time, and the rules and regulations thereunder, or any successor
statute.

     "Exercise Date" shall have the meaning assigned to it in the introduction
to this Warrant.

     "Expiration Date" shall have the meaning assigned to it in the introduction
to this Warrant.

     "Fair Value" shall mean, on any date specified herein (i) in the case of
cash, the dollar amount thereof, (ii) in the case of a security, the Current
Market Price, and (iii) in all other cases, the fair value thereof (as of a date
which is within 20 days of the date as of which the determination is to be made)
determined in good faith by the Company.

     "Holder" shall have the meaning assigned to it in the introduction to this
Warrant.

     "Initial Warrant Quantity" shall have the meaning set forth in the
Preamble.

     "Market Price" shall mean, on any date specified herein, the amount per
share of the Common Stock, equal to (i) the last reported sale price of such
Common Stock, regular way, on such date or, in case no such sale takes place on
such date, the average of the closing bid and asked prices thereof regular way
on such date, in either case as officially reported on the principal national
securities exchange on which such Common Stock is then listed or admitted for
trading, (ii) if such Common Stock is not then listed or admitted for trading on
any national securities exchange but is designated as a national market system
security by the NASD, the last reported trading price of the Common Stock on
such date, (iii) if there shall have been no trading on such date or if the
Common Stock is not so designated, the average of the closing bid and asked
prices of the Common Stock on such date as shown by the NASD automated quotation
system, or (iv) if such Common Stock is not then listed or admitted for trading
on any national exchange or quoted in the over-the-counter market, the fair
value thereof (as of a date which is within 20 days of the date as of which the
determination is to be made) determined in good faith by the Company.

     "NASD" shall mean the National Association of Securities Dealers, Inc.

     "Options" shall mean any rights, options or warrants to subscribe for,
purchase or otherwise acquire either Additional Shares of Common Stock or
Convertible Securities.

                                       3
<PAGE>

     "Other Securities" shall mean any stock (other than Common Stock) and other
securities of the Company or any other Person (corporate or otherwise) which the
holders of this Warrant at any time shall be entitled to receive, or shall have
received, upon the exercise of this Warrant, in lieu of or in addition to Common
Stock, or which at any time shall be issuable or shall have been issued in
exchange for or in replacement of Common Stock or Other Securities pursuant to
Section 4 or otherwise.

     "Person" shall mean any individual, firm, partnership, corporation, trust,
joint venture, association, joint stock company, limited liability company,
unincorporated organization or any other entity or organization, including a
government or agency or political subdivision thereof, and shall include any
successor (by merger or otherwise) of such entity.

     "Purchase Price" shall mean $.01 per share.

     "Registration Rights Agreement" shall mean the Registration Agreement dated
as of November 6, 2001, between the Company, Sun Northland, LLC and the other
parties signatory thereto, as amended from time to time in accordance with its
terms.

     "Restricted Securities" shall mean (i) any Warrants bearing the applicable
legend set forth in Section 9.1, (ii) any shares of Common Stock (or Other
Securities) issued or issuable upon the exercise of this Warrant which are (or,
upon issuance, will be) evidenced by a certificate or certificates bearing the
applicable legend set forth in such Section, and (iii) any shares of Common
Stock (or Other Securities) issued subsequent to the exercise of this Warrant as
a dividend or other distribution with respect to, or resulting from a
subdivision of the outstanding shares of Common Stock (or other Securities) into
a greater number of shares by reclassification, stock splits or otherwise, or in
exchange for or in replacement of the Common Stock (or Other Securities) issued
upon such exercise, which are evidenced by a certificate or certificates bearing
the applicable legend set forth in such Section.

     "Securities Act" shall mean the Securities Act of 1933, as amended from
time to time, and the rules and regulations thereunder, or any successor
statute.

     "Stockholders Agreement" shall mean the Stockholders Agreement dated as of
November 6, 2001, between the Company, Sun Northland, LLC, and the other parties
signatory thereto, as amended from time to time in accordance with its terms.

     "Transfer Agent" shall have the meaning set forth in Section 10.

     "Warrant" shall mean this warrant to purchase 2,543,053.00 shares of Common
Stock issued as of November 6, 2001 and registered in the Warrant Register as
Warrant No. 1.

     "Warrant Register" shall have the meaning set forth in Section 11.1.

     "Warrant Quantity" initially shall mean the Initial Warrant Quantity (as
defined in the first paragraph of this Warrant), which amount shall be subject
to adjustment and readjustment from time to time as provided in Section 3, and,
as so adjusted or readjusted, shall remain in effect until a further adjustment
or readjustment is required by Section 3.

                                       4
<PAGE>

     2.   EXERCISE OF WARRANT.

     2.1. Manner of Exercise; Payment of the Purchase Price.

          (a)  This Warrant may be exercised by the Holder hereof, in whole or
     in part, at any time or from time to time on or after the Exercise Date
     through the Expiration Date, by surrendering to the Company at its
     principal office this Warrant, with the form of Election to Purchase Shares
     attached hereto as Exhibit A (or a reasonable facsimile thereof) duly
     executed by the Holder and accompanied by payment of the Purchase Price for
     the number of shares of Common Stock specified in such form.

          (b)  Payment of the Purchase Price may be made as follows (or by any
     combination of the following): (i) in United States currency by cash or
     delivery of a certified check or bank draft payable to the order of the
     Company or by wire transfer to the Company, (ii) by cancellation of such
     number of the shares of Common Stock otherwise issuable to the Holder upon
     such exercise as shall be specified in such Election to Purchase Shares,
     such that the excess of the aggregate Current Market Price of such
     specified number of shares on the date of exercise over the portion of the
     Purchase Price attributable to such shares shall equal the Purchase Price
     attributable to the shares of Common Stock to be issued upon such exercise,
     in which case such amount shall be deemed to have been paid to the Company
     and the number of shares issuable upon such exercise shall be reduced by
     such specified number, or (iii) by surrender to the Company for
     cancellation certificates representing shares of Common Stock of the
     Company owned by the Holder (properly endorsed for transfer in blank)
     having a Current Market Price on the date of Warrant exercise equal to the
     Purchase Price.

     2.2. When Exercise Effective. Each exercise of this Warrant shall be deemed
to have been effected immediately prior to the close of business on the Business
Day on which this Warrant shall have been surrendered to, and the Purchase Price
shall have been received by, the Company as provided in Section 2.1, and at such
time the Person or Persons in whose name or names any certificate or
certificates for shares of Common Stock (or Other Securities) shall be issuable
upon such exercise as provided in Section 2.3 shall be deemed to have become the
holder or holders of record thereof for all purposes.

     2.3. Delivery of Stock Certificates, etc.; Charges, Taxes and Expenses. (a)
As soon as practicable after each exercise of this Warrant, in whole or in part,
and in any event within five Business Days thereafter, the Company shall cause
to be issued in the name of and delivered to the Holder hereof or, subject to
Section 9, as the Holder may direct,

               (i)  a certificate or certificates for the number of shares of
          Common Stock (or Other Securities) to which the Holder shall be
          entitled upon such exercise plus, in lieu of issuance of any
          fractional share to which the Holder would otherwise be entitled, if
          any, a check for the amount of cash equal to the same fraction
          multiplied by the Current Market Price per share on the date of
          Warrant exercise, and

               (ii) in case such exercise is for less than all of the shares of
          Common Stock purchasable under this Warrant, a new Warrant or Warrants
          of like tenor, for the balance of the shares of Common Stock
          purchasable hereunder.

                                       5
<PAGE>

          (b)  Issuance of certificates for shares of Common Stock upon the
     exercise of this Warrant shall be made without charge to the Holder hereof
     for any issue or transfer tax or other incidental expense, in respect of
     the issuance of such certificates, all of which such taxes and expenses
     shall be paid by the Company.

     2.4. Tax Basis. The Company and the Holder shall mutually agree as to the
tax basis of this Warrant for purposes of the Internal Revenue Code of 1986, as
amended, and the treatment of this Warrant under such Code by each of the
Company and the Holder shall be consistent with such agreement.

     3.   ADJUSTMENT OF COMMON STOCK ISSUABLE UPON EXERCISE.

     3.1. General; Warrant Quantity. This Warrant evidences the right to
purchase a number of shares of Common Stock equal to the Warrant Quantity,
subject to adjustment and readjustment as provided in this Section 3.

     3.2. Adjustment of Warrant Quantity.

          3.2.1. Issuance of Additional Shares of Common Stock. In case the
     Company at any time or from time to time after the date hereof shall issue
     or sell Additional Shares of Common Stock (including Additional Shares of
     Common Stock deemed to be issued pursuant to Section 3.3 or 3.4) without
     consideration or for consideration per share less than the Current Market
     Price in effect immediately prior to such issue or sale, then, in each such
     case, subject to Section 3.8, the Warrant Quantity shall be increased,
     concurrently with such issue or sale, to an amount determined by
     multiplying such Warrant Quantity by a fraction

               (a)  the numerator of which shall be the number of shares of
          Common Stock outstanding immediately after such issue or sale,
          provided that, for the purposes of this Section 3.2.1, (i) immediately
          after any Additional Shares of Common Stock are deemed to have been
          issued pursuant to Section 3.3 or 3.4, such Additional Shares shall be
          deemed to be outstanding, and (ii) treasury shares shall not be deemed
          to be outstanding, and

               (b)  the denominator of which shall be the sum of (x) the number
          of shares of Common Stock outstanding immediately prior to such issue
          or sale and (y) the number of shares of Common Stock which the
          aggregate consideration received by the Company for the total number
          of such Additional Shares of Common Stock so issued or sold would
          purchase at such Current Market Price.

          3.2.2. Extraordinary Dividends and Distributions. In case the Company
     at any time or from time to time after the date hereof shall declare,
     order, pay or make a dividend or other distribution (including, without
     limitation, any distribution of other or additional stock or other
     securities or property or Options by way of dividend or spin-off,
     reclassification, recapitalization or similar corporate rearrangement) on
     the Common Stock other than a dividend payable in Additional Shares of
     Common Stock, then, in each such case, the Company shall pay to the Holder
     of this Warrant, at the time such dividend or distribution is paid to the
     holders of the Common Stock, an amount equal to the product of (i) the
     Warrant Quantity and (ii) the Fair Value at such time of such dividend or
     distribution applicable to one share of Common Stock.

                                       6
<PAGE>

     3.3. Treatment of Options and Convertible Securities. In case the Company
at any time or from time to time after the date hereof shall issue, sell, grant
or assume, or shall fix a record date for the determination of holders of any
class of securities of the Company entitled to receive, any Options or
Convertible Securities (whether or not the rights thereunder are immediately
exercisable), then, and in each such case, the maximum number of Additional
Shares of Common Stock (as set forth in the instrument relating thereto, without
regard to any provisions contained therein for a subsequent adjustment of such
number) issuable upon the exercise of such Options or, in the case of
Convertible Securities and Options therefor, the conversion or exchange of such
Convertible Securities, shall be deemed to be Additional Shares of Common Stock
issued as of the time of such issue, sale, grant or assumption or, in case such
a record date shall have been fixed, as of the close of business on such record
date (or, if the Common Stock trades on an ex-dividend basis, on the date prior
to the commencement of ex-dividend trading), provided, that, such Additional
Shares of Common Stock shall not be deemed to have been issued unless the
consideration per share (determined pursuant to Section 3.5) of such shares
would be less than the Current Market Price in effect on the date of and
immediately prior to such issue, sale, grant or assumption or immediately prior
to the close of business on such record date (or, if the Common Stock trades on
an ex-dividend basis, on the date prior to the commencement of ex-dividend
trading), as the case may be, and provided, further, that in any such case in
which Additional Shares of Common Stock are deemed to be issued:

          (a)  whether or not the Additional Shares of Common Stock underlying
     such Options or Convertible Securities are deemed to be issued, no further
     adjustment of the Warrant Quantity shall be made upon the subsequent issue
     or sale of Convertible Securities or shares of Common Stock upon the
     exercise of such Options or the conversion or exchange of such Convertible
     Securities, except in the case of any such Options or Convertible
     Securities which contain provisions requiring an adjustment, subsequent to
     the date of the issue or sale thereof, of the number of Additional Shares
     of Common Stock issuable upon the exercise of such Options or the
     conversion or exchange of such Convertible Securities by reason of (x) a
     change of control of the Company, (y) the acquisition by any Person or
     group of Persons of any specified number or percentage of the voting
     securities of the Company or (z) any similar event or occurrence, each such
     case to be deemed hereunder to involve a separate issuance of Additional
     Shares of Common Stock, Options or Convertible Securities, as the case may
     be;

          (b)  if such Options or Convertible Securities by their terms provide,
     with the passage of time or otherwise, for any increase in the
     consideration payable to the Company, or decrease in the number of
     Additional Shares of Common Stock issuable, upon the exercise, conversion
     or exchange thereof (by change of rate or otherwise), the Warrant Quantity
     computed upon the original issue, sale, grant or assumption thereof (or
     upon the occurrence of the record date, or date prior to the commencement
     of ex-dividend trading, as the case may be, with respect thereto), and any
     subsequent adjustments based thereon, shall, upon any such increase or
     decrease becoming effective, be recomputed to reflect such increase or
     decrease insofar as it affects such Options, or the rights of conversion or
     exchange under such Convertible Securities, which are outstanding at such
     time;

          (c)  upon the expiration (or purchase by the Company and cancellation
     or retirement) of any such Options which shall not have been exercised or
     the expiration of any rights of conversion or exchange under any such
     Convertible Securities which (or purchase by

                                       7
<PAGE>

     the Company and cancellation or retirement of any such Convertible
     Securities the rights of conversion or exchange under which) shall not have
     been exercised, the Warrant Quantity computed upon the original issue,
     sale, grant or assumption thereof (or upon the occurrence of the record
     date, or date prior to the commencement of ex-dividend trading, as the case
     may be, with respect thereto), and any subsequent adjustments based
     thereon, shall, upon such expiration (or such cancellation or retirement,
     as the case may be), be recomputed as if:

               (i)  in the case of Options for Common Stock or Convertible
          Securities, the only Additional Shares of Common Stock issued or sold
          were the Additional Shares of Common Stock, if any, actually issued or
          sold upon the exercise of such Options or the conversion or exchange
          of such Convertible Securities and the consideration received therefor
          was the consideration actually received by the Company for the issue,
          sale, grant or assumption of all such Options, whether or not
          exercised, plus the consideration actually received by the Company
          upon such exercise, or for the issue or sale of all such Convertible
          Securities which were actually converted or exchanged, plus the
          additional consideration, if any, actually received by the Company
          upon such conversion or exchange, and

               (ii) in the case of Options for Convertible Securities, only the
          Convertible Securities, if any, actually issued or sold upon the
          exercise of such Options were issued at the time of the issue or sale,
          grant or assumption of such Options, and the consideration received by
          the Company for the Additional Shares of Common Stock deemed to have
          then been issued was the consideration actually received by the
          Company for the issue, sale, grant or assumption of all such Options,
          whether or not exercised, plus the consideration deemed to have been
          received by the Company (pursuant to Section 3.5) upon the issue or
          sale of such Convertible Securities with respect to which such Options
          were actually exercised;

          (d)  no readjustment pursuant to subdivision (b) or (c) above shall
     have the effect of decreasing the Warrant Quantity by an amount in excess
     of the amount of the adjustment thereof originally made in respect of the
     issue, sale, grant or assumption of such Options or Convertible Securities;
     and

          (e)  in the case of any such Options which expire by their terms not
     more than 30 days after the date of issue, sale, grant or assumption
     thereof, no adjustment of the Warrant Quantity shall be made until the
     expiration or exercise of all such Options, whereupon such adjustment shall
     be made in the manner provided in subdivision (c) above.

     3.4. Treatment of Stock Dividends, Stock Splits, etc. In case the Company
at any time or from time to time after the date hereof shall declare or pay any
dividend on the Common Stock payable in Common Stock, or shall effect a
subdivision of the outstanding shares of Common Stock into a greater number of
shares of Common Stock (by reclassification or otherwise than by payment of a
dividend in Common Stock), then, and in each such case, Additional Shares of
Common Stock shall be deemed to have been issued (a) in the case of any such
dividend, immediately after the close of business on the record date for the
determination of holders of any class of securities entitled to receive such
dividend, or (b) in the case of any such

                                       8
<PAGE>

subdivision, at the close of business on the day immediately prior to the day
upon which such corporate action becomes effective.

     3.5. Computation of Consideration. For the purposes of this Section 3,

          (a)  the consideration for the issue or sale of any Additional Shares
     of Common Stock shall, irrespective of the accounting treatment of such
     consideration,

               (i) insofar as it consists of cash, be computed at the amount of
          cash received by the Company, without deducting any expenses paid or
          incurred by the Company or any commissions or compensations paid or
          concessions or discounts allowed to underwriters, dealers or others
          performing similar services in connection with such issue or sale,

               (ii) insofar as it consists of property (including securities)
          other than cash, be computed at the Fair Value thereof at the time of
          such issue or sale, and

               (iii) in case Additional Shares of Common Stock are issued or
          sold together with other stock or securities or other assets of the
          Company for a consideration which covers both, be the portion of such
          consideration so received, computed as provided in clauses (i) and
          (ii) above, allocable to such Additional Shares of Common Stock, such
          allocation to be determined in the same manner that the Fair Value of
          property not consisting of cash or securities is to be determined as
          provided in the definition of 'Fair Value' herein;

          (b)  Additional Shares of Common Stock deemed to have been issued
     pursuant to Section 3.3, relating to Options and Convertible Securities,
     shall be deemed to have been issued for a consideration per share
     determined by dividing:

               (i) the total amount, if any, received and receivable by the
          Company as consideration for the issue, sale, grant or assumption of
          the Options or Convertible Securities in question, plus the minimum
          aggregate amount of additional consideration (as set forth in the
          instruments relating thereto, without regard to any provision
          contained therein for a subsequent adjustment of such consideration)
          payable to the Company upon the exercise in full of such Options or
          the conversion or exchange of such Convertible Securities or, in the
          case of Options for Convertible Securities, the exercise of such
          Options for Convertible Securities and the conversion or exchange of
          such Convertible Securities, in each case computing such consideration
          as provided in the foregoing subdivision (a),

          by

               (ii) the maximum number of shares of Common Stock (as set forth
          in the instruments relating thereto, without regard to any provision
          contained therein for a subsequent adjustment of such number) issuable
          upon the exercise of such Options or the conversion or exchange of
          such Convertible Securities; and

                                       9
<PAGE>

          (c)  Additional Shares of Common Stock deemed to have been issued
     pursuant to Section 3.4, relating to stock dividends, stock splits, etc.,
     shall be deemed to have been issued for no consideration.

     3.6. Adjustments for Combinations, etc. In case the outstanding shares of
Common Stock shall be combined or consolidated, by reclassification or
otherwise, into a lesser number of shares of Common Stock, the Warrant Quantity
in effect immediately prior to such combination or consolidation shall,
concurrently with the effectiveness of such combination or consolidation, be
proportionately decreased.

     3.7. Dilution in Case of Other Securities. In case any Other Securities
shall be issued or sold or shall become subject to issue or sale upon the
conversion or exchange of any stock (or Other Securities) of the Company (or any
issuer of Other Securities or any other Person referred to in Section 4) or to
subscription, purchase or other acquisition pursuant to any Options issued or
granted by the Company (or any such other issuer or Person) for a consideration
such as to dilute, on a basis consistent with the standards established in the
other provisions of this Section 3, the purchase rights granted by this Warrant,
then, and in each such case, the computations, adjustments and readjustments
provided for in this Section 3 with respect to the Warrant Quantity shall be
made as nearly as possible in the manner so provided and applied to determine
the amount of Other Securities from time to time receivable upon the exercise of
this Warrant, so as to protect the Holder of this Warrant against the effect of
such dilution.

     3.8. De Minimis Adjustments. If the amount of any adjustment of the Warrant
Quantity required pursuant to this Section 3 would be less than one tenth (1/10)
of one percent (1%) of the Warrant Quantity in effect at the time such
adjustment is otherwise so required to be made, such amount shall be carried
forward and adjustment with respect thereto made at the time of and together
with any subsequent adjustment which, together with such amount and any other
amount or amounts so carried forward, shall aggregate a change in the Warrant
Quantity of at least one tenth (1/10) of one percent (1%) of such Warrant
Quantity. All calculations under this Warrant shall be made to the nearest
one-tenth of a share.

     3.9. Abandoned Dividend or Distribution. If the Company shall take a record
of the holders of its Common Stock for the purpose of entitling them to receive
a dividend or other distribution (which results in an adjustment to the Warrant
Quantity under the terms of this Warrant) and shall, thereafter, and before such
dividend or distribution is paid or delivered to shareholders entitled thereto,
legally abandon its plan to pay or deliver such dividend or distribution, then
any adjustment made to the Warrant Quantity by reason of the taking of such
record shall be reversed, and any subsequent adjustments, based thereon, shall
be recomputed.

     4.   CONSOLIDATION, MERGER, ETC.

     4.1. Adjustments for Consolidation, Merger, Sale of Assets, Reorganization,
etc. In case the Company after the date hereof (a) shall consolidate with or
merge into any other Person and shall not be the continuing or surviving
corporation of such consolidation or merger, or (b) shall permit any other
Person to consolidate with or merge into the Company and the Company shall be
the continuing or surviving Person but, in connection with such consolidation or
merger, the Common Stock or Other Securities shall be changed into or exchanged
for stock

                                       10
<PAGE>

or other securities of any other Person or cash or any other property, or (c)
shall transfer all or substantially all of its properties and assets to any
other Person, or (d) shall effect a capital reorganization or reclassification
of the Common Stock or Other Securities (other than a capital reorganization or
reclassification resulting in the issue of Additional Shares of Common Stock for
which adjustment in the Warrant Quantity is provided in Section 3.2.1 or 3.2.2),
then, and in the case of each such transaction, proper provision shall be made
so that, upon the basis and the terms and in the manner provided in this
Warrant, the Holder of this Warrant, upon the exercise hereof at any time after
the consummation of such transaction, shall be entitled to receive (at the
aggregate Purchase Price in effect at the time of such consummation for all
Common Stock or Other Securities issuable upon such exercise immediately prior
to such consummation), in lieu of the Common Stock or Other Securities issuable
upon such exercise prior to such consummation, the highest amount of securities,
cash or other property to which such Holder would actually have been entitled as
a shareholder upon such consummation if such Holder had exercised this Warrant
immediately prior thereto, subject to adjustments (subsequent to such
consummation) as nearly equivalent as possible to the adjustments provided for
in Sections 3 through 5 other than the adjustments contemplated by Section
3.2.1); provided, that, if a purchase, tender or exchange offer shall have been
made to and accepted by the holders of more than 50% of the outstanding shares
of Common Stock, and if the Holder so designates in a notice given to the
Company on or before the date immediately preceding the date of the consummation
of such transaction, the Holder of this Warrant shall be entitled to receive the
highest amount of securities, cash or other property to which it would actually
have been entitled as a shareholder if the Holder of this Warrant had exercised
this Warrant prior to the expiration of such purchase, tender or exchange offer
and accepted such offer, subject to adjustments (from and after the consummation
of such purchase, tender or exchange offer) as nearly equivalent as possible to
the adjustments provided for in Section 3 through 5.

     4.2. Assumption of Obligations. Notwithstanding anything contained in this
Warrant to the contrary, the Company shall not effect any of the transactions
described in clauses (a) through (d) of Section 4.1 unless, prior to the
consummation thereof, each Person (other than the Company) which may be required
to deliver any stock, securities, cash or property upon the exercise of this
Warrant as provided herein shall assume, by written instrument delivered to, and
reasonably satisfactory to, the Holder of this Warrant, (a) the obligations of
the Company under this Warrant (and if the Company shall survive the
consummation of such transaction, such assumption shall be in addition to, and
shall not release the Company from, any continuing obligations of the Company
under this Warrant), and (b) the obligation to deliver to the Holder such shares
of stock, securities, cash or property as, in accordance with the foregoing
provisions of this Section 4, the Holder may be entitled to receive.

     5.   OTHER DILUTIVE EVENTS. In case any event shall occur as to which the
provisions of Section 3 or Section 4 hereof are not strictly applicable or if
strictly applicable would not fairly protect the purchase rights of the Holder
in accordance with the essential intent and principles of such Sections, then,
in each such case, the Board of Directors of the Company shall make an
adjustment in the application of such provisions, in accordance with such
essential intent and principles, so as to preserve, without dilution, the
purchase rights represented by this Warrant.

                                       11
<PAGE>

     6.   REPORT. In each case of any adjustment or readjustment in the shares
of Common Stock (or Other Securities) issuable upon the exercise of this
Warrant, the Company at its sole expense shall promptly compute such adjustment
or readjustment in accordance with the terms of this Warrant and prepare a
report, signed by the Chairman of the Board, President or one of the Vice
Presidents of the Company setting forth such adjustment or readjustment and
showing in reasonable detail the method of calculation thereof and the facts
upon which such adjustment or readjustment is based, including a statement of
(a) the consideration received or to be received by the Company for any
Additional Shares of Common Stock issued or sold or deemed to have been issued,
(b) the number of shares of Common Stock outstanding or deemed to be
outstanding, and (c) the Warrant Quantity in effect immediately prior to such
issue or sale and as adjusted and readjusted (if required by Section 3) on
account thereof.

     7.   CERTAIN COVENANTS OF COMPANY. In the event of:

          (a)  any taking by the Company of a record of the holders of any class
     of securities for the purpose of determining the holders thereof who are
     entitled to receive any dividend or other distribution, or any right to
     subscribe for, purchase or otherwise acquire any shares of stock of any
     class or any other securities or property, or to receive any other right,
     or

          (b)  any capital reorganization of the Company, any reclassification
     or recapitalization of the capital stock of the Company, any consolidation
     or merger involving the Company and any other Person, any transaction or
     series of transactions by the Company in which more than 50% of the voting
     securities of the Company are transferred to another Person, or any
     transfer, sale or other disposition of all or substantially all the assets
     of the Company to any other Person, or

          (c)  any voluntary or involuntary dissolution, liquidation or
     winding-up of the Company, the Company shall mail to each holder of a
     Warrant a notice specifying (i) the date or expected date on which any such
     record is to be taken for the purpose of such dividend, distribution or
     right, and the amount and character of such dividend, distribution or
     right, and (ii) the date or expected date on which any such reorganization,
     reclassification, recapitalization, consolidation, merger, transfer, sale,
     disposition, dissolution, liquidation or winding-up is to take place and
     the time, if any such time is to be fixed, as of which the holders of
     record of Common Stock (or Other Securities) shall be entitled to exchange
     their shares of Common Stock (or Other Securities) for the securities or
     other property deliverable upon such reorganization, reclassification,
     recapitalization, consolidation, merger, transfer, dissolution, liquidation
     or winding-up. Such notice shall be given at least 20 days prior to the
     date therein specified.

     8.   REGISTRATION OF COMMON STOCK. If any shares of Common Stock required
to be reserved for purposes of exercise of this Warrant require registration
with or approval of any governmental authority under any federal or state law
(other than the Securities Act) before such shares may be issued upon exercise,
the Company shall, at its expense and as expeditiously as possible, use its
commercially reasonable efforts to cause such shares to be duly registered or
approved, as the case may be.

                                       12
<PAGE>

     9.   RESTRICTIONS ON TRANSFER.

     9.1. Restrictive Legends. Except as otherwise permitted by this Section 9,
each Warrant (including each Warrant issued upon the transfer of any Warrant)
shall be stamped or otherwise imprinted with a legend in substantially the
following form:

          "THIS WARRANT AND ANY SECURITIES ACQUIRED UPON THE EXERCISE OF
          THIS WARRANT HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
          1933, AS AMENDED, OR THE SECURITIES LAWS OF ANY STATE, AND MAY
          NOT BE SOLD, TRANSFERRED OR OTHERWISE DISPOSED OF EXCEPT PURSUANT
          TO AN EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT AND
          APPLICABLE STATE SECURITIES LAWS OR PURSUANT TO AN APPLICABLE
          EXEMPTION TO THE REGISTRATION REQUIREMENTS OF SUCH ACT AND SUCH
          LAWS. THIS WARRANT AND SUCH SECURITIES MAY NOT BE SOLD,
          TRANSFERRED OR OTHERWISE DISPOSED OF EXCEPT IN COMPLIANCE WITH
          THE CONDITIONS SPECIFIED IN THIS WARRANT AND IN THE STOCKHOLDERS'
          AGREEMENT, DATED AS OF NOVEMBER 6, 2001, BETWEEN NORTHLAND
          CRANBERRIES, INC. AND THE OTHER PARTIES SIGNATORY THERETO, COPIES
          OF EACH OF WHICH WILL BE MADE AVAILABLE UPON REQUEST."

Except as otherwise permitted by this Section 9, each certificate for Common
Stock (or Other Securities) issued upon the exercise of any Warrant, and each
certificate issued upon the transfer of any such Common Stock (or Other
Securities), shall be stamped or otherwise imprinted with a legend in
substantially the following form:

               "THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT
          BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR
          THE SECURITIES LAWS OF ANY STATE, AND MAY NOT BE SOLD,
          TRANSFERRED OR OTHERWISE DISPOSED OF EXCEPT PURSUANT TO AN
          EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT AND APPLICABLE
          STATE SECURITIES LAWS OR PURSUANT TO AN APPLICABLE EXEMPTION TO
          THE REGISTRATION REQUIREMENTS OF SUCH ACT AND SUCH LAWS. SUCH
          SECURITIES MAY NOT BE SOLD, TRANSFERRED OR OTHERWISE DISPOSED OF
          EXCEPT IN COMPLIANCE WITH THE CONDITIONS SPECIFIED IN THE
          STOCKHOLDERS' AGREEMENT, DATED AS OF NOVEMBER 6, 2001, BETWEEN
          NORTHLAND CRANBERRIES, INC. AND THE OTHER PARTIES SIGNATORY
          THERETO, COPIES OF WHICH ARE AVAILABLE FOR INSPECTION AT THE
          PRINCIPAL OFFICE AND WILL BE FURNISHED TO THE HOLDER OF SUCH
          SECURITIES UPON WRITTEN REQUEST AND WITHOUT CHARGE."

     9.2.  Transfer to Comply With the Securities Act. Restricted Securities may
not be sold, assigned, pledged, hypothecated, encumbered or in any manner
transferred or disposed of, in whole or in part, except in compliance with the
provisions of the Securities Act and state securities or Blue Sky laws and the
terms and conditions hereof.

                                       13
<PAGE>

     9.3.  Termination of Restrictions. The restrictions imposed by this Section
9 on the transferability of Restricted Securities shall cease and terminate as
to any particular Restricted Securities (a) when a registration statement with
respect to the sale of such securities shall have been declared effective under
the Securities Act and such securities shall have been disposed of in accordance
with such registration statement, (b) when such securities are sold pursuant to
Rule 144 (or any similar provision then in force) under the Securities Act, or
(c) when, in the opinion of both counsel for the Holder and counsel for the
Company, such restrictions are no longer required or necessary in order to
protect the Company against a violation of the Securities Act upon any sale or
other disposition of such securities without registration thereunder. Whenever
such restrictions shall cease and terminate as to any Restricted Securities, the
Holder shall be entitled to receive from the Company, without expense, new
securities of like tenor not bearing the applicable legends required by Section
9.1.

     10.   RESERVATION OF STOCK, ETC. The Company shall at all times reserve and
keep available, solely for issuance and delivery upon exercise of this Warrant,
the number of shares of Common Stock (or Other Securities) from time to time
issuable upon exercise of all Warrants at the time outstanding. All shares of
Common Stock (or Other Securities) issuable upon exercise of any Warrants shall
be duly authorized and, when issued upon such exercise, shall be validly issued
and, in the case of shares, fully paid and nonassessable, with no liability on
the part of the holders thereof (except as otherwise provided in Section
180.0622(2)(b) of the Wisconsin Business Corporation Law), and, in the case of
all securities, shall be free from all taxes, liens, security interests,
encumbrances, preemptive rights and charges. The transfer agent for the Common
Stock, which may be the Company ("Transfer Agent"), and every subsequent
Transfer Agent for any shares of the Company's capital stock issuable upon the
exercise of any of the purchase rights represented by this Warrant, are hereby
irrevocably authorized and directed at all times until the Expiration Date to
reserve such number of authorized and unissued shares as shall be requisite for
such purpose. The Company shall keep copies of this Warrant on file with the
Transfer Agent for the Common Stock and with every subsequent Transfer Agent for
any shares of the Company's capital stock issuable upon the exercise of the
rights of purchase represented by this Warrant. The Company shall supply such
Transfer Agent with duly executed stock certificates for such purpose.

     11.   REGISTRATION AND TRANSFER OF WARRANTS, ETC.

     11.1. Warrant Register; Ownership of Warrants. Each Warrant issued by the
Company shall be numbered and shall be registered in a warrant register (the
"Warrant Register") as it is issued and transferred, which Warrant Register
shall be maintained by the Company at its principal office or, at the Company's
election and expense, by a Transfer Agent. The Company shall be entitled to
treat the registered Holder of any Warrant on the Warrant Register as the owner
in fact thereof for all purposes and shall not be bound to recognize any
equitable or other claim to or interest in such Warrant on the part of any other
Person, and shall not be affected by any notice to the contrary, except that, if
and when any Warrant is properly assigned in blank, the Company may (but shall
not be obligated to) treat the bearer thereof as the owner of such Warrant for
all purposes. Subject to Section 9, a Warrant, if properly assigned, may be
exercised by a new holder without a new Warrant first having been issued.

                                       14
<PAGE>

     11.2. Transfer of Warrants. This Warrant may not be sold, assigned or in
any manner transferred or disposed of, in whole or in part, without the prior
written consent of the Company; provided, however, that this Warrant is
transferable, in whole (but not in part), without the prior written consent of
the Company to any Affiliate of the Holder.

     11.3. Replacement of Warrants. On receipt by the Company of evidence
reasonably satisfactory to the Company of the loss, theft, destruction or
mutilation of this Warrant and, in the case of any such loss, theft or
destruction of this Warrant, on delivery of an indemnity agreement reasonably
satisfactory in form and amount to the Company or, in the case of any such
mutilation, on surrender of such Warrant to the Company at its principal office
and cancellation thereof, the Company at its expense shall execute and deliver,
in lieu thereof, a new Warrant of like tenor.

     11.4. Adjustments To Purchase Price and Number of Shares. Notwithstanding
the number or kind of shares of Common Stock purchasable upon exercise of this
Warrant, any Warrant theretofore or thereafter issued may continue to express
the same number and kind of shares of Common Stock as are stated in this
Warrant, as initially issued.

     11.5. Fractional Shares. Notwithstanding any adjustment pursuant to Section
3 in the number of shares of Common Stock covered by this Warrant or any other
provision of this Warrant, the Company shall not be required to issue fractions
of shares upon exercise of this Warrant or to distribute certificates which
evidence fractional shares. In lieu of fractional shares, the Company shall make
payment to the Holder, at the time of exercise of this Warrant as herein
provided, in an amount in cash equal to such fraction (after aggregation of all
shares and fractional shares to be issued upon such exercise) multiplied by the
Current Market Price of a share of Common Stock on the date of Warrant exercise.

     12.   Remedies; Specific Performance. The Company stipulates that there
would be no adequate remedy at law to the Holder of this Warrant in the event of
any default or threatened default by the Company in the performance of or
compliance with any of the terms of this Warrant and accordingly, the Company
agrees that, in addition to any other remedy to which the Holder may be entitled
at law or in equity, the Holder shall be entitled to seek to compel specific
performance of the obligations of the Company under this Warrant, without the
posting of any bond, in accordance with the terms and conditions of this Warrant
in any court of the United States or any State thereof having jurisdiction, and
if any action should be brought in equity to enforce any of the provisions of
this Warrant, the Company shall not raise the defense that there is an adequate
remedy at law. Except as otherwise provided by law, a delay or omission by the
Holder hereto in exercising any right or remedy accruing upon any such breach
shall not impair the right or remedy or constitute a waiver of or acquiescence
in any such breach. No remedy shall be exclusive of any other remedy. All
available remedies shall be cumulative.

     13.   No Rights or Liabilities as Shareholder. Nothing contained in this
Warrant shall be construed as conferring upon the Holder hereof any voting or
other rights as a shareholder of the Company or as imposing any obligation on
the Holder to purchase any securities or as imposing any liabilities on the
Holder as a shareholder of the

                                       15
<PAGE>

Company, whether such obligation or liabilities are asserted by the Company or
by creditors of the Company.

     14.   Notices. All notices and other communications (and deliveries)
provided for or permitted hereunder shall be made in writing by hand delivery,
facsimile, any courier guaranteeing overnight delivery or first class registered
or certified mail, return receipt requested, postage prepaid, addressed as
follows:

           If to the Company:        Northland Cranberries, Inc.
                                     800 First Avenue South
                                     P.O. Box 8020
                                     Wisconsin Rapids, WI 54495
                                     Attn: Chief Executive Officer
                                     Fax No. (715) 422-6844

           with copies to:           Sun Capital Advisors II, LP
                                     5200 Town Center Circle, Suite 470
                                     Boca Raton, Florida 33486
                                     Attn: C. Deryl Couch, Esq.
                                     Fax No. (562) 394-0540

                                     and

                                     Kirkland & Ellis
                                     200 East Randolph Drive
                                     Chicago, Illinois 60601
                                     Attn: Douglas C. Gessner, Esq.
                                     Fax No. (312) 861-2200

           If to Holder:             Foothill Capital Corporation
                                     2450 Colorado Avenue
                                     Suite 3000 West
                                     Santa Monica, California  90404
                                     Attn: Business Finance Division Manager
                                     Fax No. ________________

           with copies to:           Otterbourg, Steindler, Houston
                                     & Rosen, P.C.
                                     230 Park Avenue
                                     New York, New York 10169
                                     Attn: Mitchell M. Brand, Esq.
                                     Fax No. 212-682-6104

     All such notices and communications (and deliveries) shall be deemed to
have been duly given: at the time delivered by hand, if personally delivered;
when receipt is acknowledged, if sent by facsimile; on the next Business Day, if
timely delivered to a courier guaranteeing overnight delivery; and five days
after being deposited in the mail, if sent first class

                                       16
<PAGE>

registered or certified mail, return receipt requested, postage prepaid;
provided, that, the exercise of any Warrant shall be effective in the manner
provided in Section 2.

     15.   AMENDMENTS. This Warrant and any term hereof may not be amended,
modified, supplemented or terminated, and waivers or consents to departures from
the provisions hereof may not be given, except by written instrument duly
executed by the party against which enforcement of such amendment, modification,
supplement, termination or consent to departure is sought.

     16.   DESCRIPTIVE HEADINGS, ETC. The headings in this Warrant are for
convenience of reference only and shall not limit or otherwise affect the
meaning of terms contained herein. Unless the context of this Warrant otherwise
requires: (1) words of any gender shall be deemed to include each other gender;
(2) words using the singular or plural number shall also include the plural or
singular number, respectively; (3) the words "hereof", "herein" and "hereunder"
and words of similar import when used in this Warrant shall refer to this
Warrant as a whole and not to any particular provision of this Warrant, and
Section and paragraph references are to the Sections and paragraphs of this
Warrant unless otherwise specified; (4) the word "including" and words of
similar import when used in this Warrant shall mean "including, without
limitation," unless otherwise specified; (5) "or" is not exclusive; and (6)
provisions apply to successive events and transactions.

     17.   CHOICE OF LAW AND VENUE; JURY TRIAL WAIVER. THE VALIDITY OF THIS
WARRANT, THE CONSTRUCTION, INTERPRETATION, AND ENFORCEMENT HEREOF, AND THE
RIGHTS OF THE PARTIES HERETO WITH RESPECT TO ALL MATTERS ARISING HEREUNDER OR
RELATED HERETO SHALL BE DETERMINED UNDER, GOVERNED BY, AND CONSTRUED IN
ACCORDANCE WITH THE LAWS OF THE STATE OF WISCONSIN.

     THE PARTIES AGREE THAT ALL ACTIONS OR PROCEEDINGS ARISING IN CONNECTION
WITH THIS WARRANT SHALL BE TRIED AND LITIGATED ONLY IN THE STATE AND FEDERAL
COURTS LOCATED IN MILWAUKEE, WISCONSIN. THE PARTIES WAIVE, TO THE EXTENT
PERMITTED UNDER APPLICABLE LAW, ANY RIGHT EACH MAY HAVE TO ASSERT THE DOCTRINE
OF FORUM NON CONVENIENS OR TO OBJECT TO VENUE TO THE EXTENT ANY PROCEEDING IS
BROUGHT IN ACCORDANCE WITH THIS SECTION 17.

     THE PARTIES HEREBY WAIVE THEIR RESPECTIVE RIGHTS TO A JURY TRIAL OF ANY
CLAIM OR CAUSE OF ACTION BASED UPON OR ARISING OUT OF THIS WARRANT OR ANY OF THE
TRANSACTIONS CONTEMPLATED HEREIN, INCLUDING CONTRACT CLAIMS, TORT CLAIMS, BREACH
OF DUTY CLAIMS, AND ALL OTHER COMMON LAW OR STATUTORY CLAIMS. THE COMPANY AND
HOLDER REPRESENT THAT EACH HAS REVIEWED THIS WAIVER AND EACH KNOWINGLY AND
VOLUNTARILY WAIVES ITS JURY TRIAL RIGHTS FOLLOWING CONSULTATION WITH LEGAL
COUNSEL. IN THE EVENT OF LITIGATION, A COPY OF THIS WARRANT MAY BE FILED AS A
WRITTEN CONSENT TO A TRIAL BY THE COURT.

                                       17
<PAGE>

     18.   REGISTRATION RIGHTS AGREEMENT. The shares of Common Stock (and Other
Securities) issuable upon exercise of this Warrant (or upon conversion of any
shares of Common Stock issued upon such exercise) shall constitute Other
Registrable Securities (as such term is defined in the Registration Rights
Agreement). Subject to the limitations on transfer of rights under this Warrant
and the Registration Rights Agreement, each holder of this Warrant shall be
entitled to all of the benefits afforded to a holder of any such Other
Registrable Securities under the Registration Rights Agreement and such holder,
by its acceptance of this Warrant, agrees to be bound by and to comply with the
terms and conditions of the Registration Rights Agreement applicable to such
holder as a holder of such Other Registrable Securities.

     20.   COSTS AND ATTORNEYS' FEES. In the event that any action, suit or
other proceeding is instituted concerning or arising out of this Warrant, the
Company agrees and the Holder, by taking and holding this Warrant agrees, that
the prevailing party shall recover from the non-prevailing party all of such
prevailing party's costs and reasonable attorneys' fees incurred in each and
every such action, suit or other proceeding, including any and all appeals or
petitions therefrom.

                  [Remainder of page intentionally left blank]

                                       18
<PAGE>

     IN WITNESS WHEREOF, the Company has executed and delivered this Common
Stock Purchase Warrant as of the date first above written.

                                     NORTHLAND CRANBERRIES, INC.

                                     By: /s/ M. Steven Liff
                                        ---------------------------------------
                                          Name:  M. Steven Liff
                                          Title: Vice President

                                       19
<PAGE>

                                                                    EXHIBIT A to
                                                   Common Stock Purchase Warrant

                                     FORM OF
                           ELECTION TO PURCHASE SHARES

     The undersigned hereby irrevocably elects to exercise the Warrant to
purchase ____ shares of Class A Common Stock, par value $0.01 per share ("Common
Stock"), of NORTHLAND CRANBERRIES, INC. and hereby [makes payment of $________
therefor] [or] [makes payment therefor by reduction pursuant to Section
2.1(b)(ii) of the Warrant of the number of shares of Common Stock otherwise
issuable to the Holder upon Warrant exercise by ___ shares] [or] [makes payment
therefor by delivery of the following Common Stock Certificates of the Company
(properly endorsed for transfer in blank) for cancellation by the Company
pursuant to Section 2.1(b)(iii) of the Warrant, certificates of which are
attached hereto for cancellation [list certificates by number and amount]]. The
undersigned hereby requests that certificates for such shares be issued and
delivered as follows:

ISSUE TO:
         -----------------------------------------------------------------------
                                     (NAME)

--------------------------------------------------------------------------------
                          (ADDRESS, INCLUDING ZIP CODE)

--------------------------------------------------------------------------------
                  (SOCIAL SECURITY OR OTHER IDENTIFYING NUMBER)

DELIVER TO:
           ---------------------------------------------------------------------
                                     (NAME)

--------------------------------------------------------------------------------
                          (ADDRESS, INCLUDING ZIP CODE)

     If the number of shares of Common Stock purchased (and/or reduced) hereby
is less than the number of shares of Common Stock covered by the Warrant, the
undersigned requests that a new Warrant representing the number of shares of
Common Stock not so purchased (or reduced) be issued and delivered as follows:

ISSUE TO:
         -----------------------------------------------------------------------
                                (NAME OF HOLDER)

--------------------------------------------------------------------------------
                          (ADDRESS, INCLUDING ZIP CODE)

DELIVER TO:
           ---------------------------------------------------------------------
                                (NAME OF HOLDER)

--------------------------------------------------------------------------------
                          (ADDRESS, INCLUDING ZIP CODE)

Dated:              , 20                   [NAME OF HOLDER]
      --------------    ---

                                           By:
                                               ---------------------------------
                                                Name:
                                                Title

                                       20

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