Document:

Exhibit 10.1

Dated    10th June, 1999

                              WILLIAM THOMAS LARGE

                                       And

                             DESIGNER APPLIANCES LTD

                               DEED OF ASSIGNMENT

                                       OF

                          INTELLECTUAL PROPERTY RIGHTS

                                    OWNED BY

                              WILLIAM THOMAS LARGE

<PAGE>

               DEED OF ASSIGNMENT OF INTELLECTUAL PROPERTY RIGHTS

THIS ASSIGNMENT is made on: Dated 10th June 1999

BETWEEN:

1.       WILLIAM THOMAS LARGE c/o 26 Batterbee Close, Haslington, Crewe,
         Cheshire, CW1 5NN ("WTL")

2.       DESIGNER APPLIANCES LTD (registered Company Number 3716661) whose
         registered office is at Arkwright House, Parsonage Gardens, Manchester,
         M3 2LE ("DAL")

RECITALS

WHEREAS WTL wholly owns DAL having incorporated DAL for the purpose of
exploiting Intellectual Property Rights ("IPR") into the Domestic Appliance
market.

WTL has designed and developed valuable Intellectual Property Rights hereinafter
detailed in the Schedule and has agreed to Assign such rights to DAL under the
terms and conditions hereinafter appearing.

NOW IT IS HEREBY AGREED:

DEFINITIONS

1.       IN this agreement and schedules hereto unless otherwise requires the
         following expressions shall have the following meanings:-

         "Intellectual Property Rights"              Means the registered and
                                                     unregistered design rights
                                                     to design concepts relating
                                                     to their shape, form and
                                                     function.

         "Products"                             Refers to the use of the designs
                                                assigned under this agreement
                                                specifically to the Domestic
                                                Appliance's market.

1.2      References herein to this "Agreement" shall be deemed to include the
         Schedule hereto.

2.       ASSIGNMENT

         Pursuant to this Agreement and for the "Consideration" hereinafter
         defined WTL hereby

<PAGE>

         ASSIGNS absolutely to DAL free to encumbrances all its right and title
         and interest in and to the IPR and all rights, powers, liberties and
         immunities arising or accrued from them including the right to sue for
         damages and other remedies in respect of any infringement of such
         rights prior to the date hereof and the right to apply for, prosecute
         and obtain registered design or similar protection throughout the world
         in respect of designs in the applications including the right to claim
         priority from them to the intent that the grant of a registered design
         or similar protection shall be in the name of DAL.

3.       FURTHER ASSURANCE

         WTL further covenants that at the request and cost of DAL it will at a
         time hereafter do all such acts and execute all such documents as may
         reasonably be necessary or desirable to secure the vesting in DAL of
         all rights assigned to DAL under this agreement, to assist the
         prosecution of Applications and to assist in the resolution of any
         question concerning the Applications including proceedings for their
         infringement or impugning their validity.

4.       WARRANTY

         WTL warrants to DAL that the Applications stand in its own name and
         that it has not been assigned or granted any licence under them to a
         third party.

5.       CONSIDERATION

         DAL in consideration for the Assignment herein will pay WTL the sum
         of(pound)70,000 as follows:-

         (pound)20,000 as shares in DAL of the ordinary share capital of DAL
         signatory to this agreement being deemed as fully paid and shares
         issued within 14 days of completion.

         (pound)50,000 to be fully paid to WTL within 6 months of the date of
         this agreement.

6.       LAW AND JURISDICTION

         This Assignment shall be governed by and construed in accordance with
         English law and the parties thereto submit to the jurisdiction of the
         English courts.

IN WITNESS whereof this Assignment has been as a deed the day and year first
above written.

<PAGE>

                                    SCHEDULE

                     Products Assigned under this Agreement.

1.       The unregistered and registered design rights to a Table Top design for
         a vacuum cleaner UK Patent Offices design registration Application
         Number 2802459.

2.       The design of a toaster known as the 'Wurlitzer',

3.       The design of a fan known as the 'Typhoon'

4.       The design of a kettle known as 'Thalia'

5.       The designs for space heaters known as 'Desert Heat'

6.       The designs for 'Heated Heath Screens'.

EXECUTED AND DELIVERED AS A
DEED BY WILLIAM THOMAS LARGE

EXECUTED AND DELIVERED AS A
DEED BY DESIGNER APPLIANCES LTD
Acting By

         Director<PAGE>

                                                                    EXHIBIT 10.1
                                                Confidential treatment requested

                             ADVERTISING AGREEMENT

     This Advertising Agreement (this "Agreement"), dated as of ________ 1999,
is made by and between HomeGrocer.com. Inc., a Delaware corporation
("HomeGrocer") and Amazon.com LLC ("Amazon.com"), a Delaware limited liability
company. In consideration of the mutual promises contained in this Agreement,
HomeGrocer and Amazon.com hereby agree as follows:

     1.   Advertising Activities.  During the Term, in consideration of
HomeGrocer's making the payments specified in Section 2 below, Amazon.com will
conduct the advertising activities specified on Exhibit A.

     2.   Payments.  HomeGrocer will pay Amazon.com an aggregate sum of [*] (the
"Aggregate Payment"), as follows:  As of the last day of each of the eight (8)
calendar quarters following December 31, 1999 (i.e., each of March 31, 2000;
June 30, 2000; September 30, 2000; December 31, 2000; March 31, 2001; June 30,
2001; September 30, 2001; and December 31, 2001), HomeGrocer will pay Amazon.com
the sum of [*]; provided, however, that notwithstanding the foregoing, if at any
time prior to September 30, 2001, Amazon.com has delivered [*] Advertising
Mailings (as defined on Exhibit A) to existing Amazon.com customers, and
Amazon.com so notifies HomeGrocer, HomeGrocer will pay Amazon.com the entire
outstanding balance of the Aggregate Payment as of the last day of the calendar
quarter in which Amazon.com has delivered the [*] Advertising Mailing, and
thereafter HomeGrocer shall have no obligation to make any further payments
pursuant to this Agreement.

     3.   License.  HomeGrocer hereby grants Amazon.com a non-exclusive,
worldwide license to use, reproduce, publish, publicly perform and publicly
display HomeGrocer's trademarks, tradenames, other proprietary marks and
copyrighted materials supplied by HomeGrocer, during the term of this agreement
solely in connection with the performance of the advertising activities
specified on Exhibit A.  All goodwill arising out of any use of any trademarks,
tradenames or proprietary marks of HomeGrocer by Amazon.com will inure solely to
the benefit of HomeGrocer.

     4.   HomeGrocer Records and Reporting. During the Term and for a period of
six (6) months thereafter: (a) HomeGrocer will use commercially reasonable
efforts to [*]; and (b) HomeGrocer will use commercially reasonable efforts to
[*]. Beginning January 1, 2000, within 30 days after the end of each quarter of
the Term, HomeGrocer will deliver to Amazon.com a written statement setting
forth: [*]. Amazon.com may, at its expense, examine or audit HomeGrocer's
records related to Amazon.com-Delivered Users no more than once every twelve
months. Any such audit will be conducted, to the extent possible, in a manner
that does not unreasonably interfere with HomeGrocer's business operations.

[*] Confidential treatment requested
<PAGE>

     5.   Term and Termination.  The term of this Agreement (the "Term") shall
commence as of date set forth above and shall continue until January 1, 2002.
Either party may terminate this Agreement upon not less than thirty (30) days'
prior written notice to the other party of any breach by such other party which
is not cured within such thirty (30) day period. Upon any termination or
expiration of this Agreement, only the rights and obligations of the parties
under Sections 6, 7, 8, 9, 10, 11, 12 and 13 will survive such termination or
expiration.

     6.   Indemnification.  HomeGrocer or Amazon.com, as applicable (in either
case, the "Indemnifying Party") will defend and indemnify the other party and
its affiliates against any third party claim, to the extent arising out of or in
connection with (a) the operation of the web site located at the URL
http://www.amazon.com (in the case of Amazon.com as the Indemnifying Party) or
the HomeGrocer Site (in the case of HomeGrocer as the Indemnifying Party), or
(b) any breach of this Agreement by the Indemnifying Party.  The Indemnifying
Party will pay any award against the other party and any costs and attorneys'
fees reasonably incurred by the other party and its affiliates resulting from
any such claim; provided, that the party seeking indemnification (a) gives the
Indemnifying Party prompt written notice of the claim, (b) cooperates with the
Indemnifying Party (at the Indemnifying Party's expense) in connection with the
defense and settlement of the claim, and (c) permits the Indemnifying Party to
control the defense and settlement of the claim, provided that the Indemnifying
Party may not settle the claim without the indemnified party's prior written
consent (which will not be unreasonably withheld).  The indemnified party (at
its cost) may participate in the defense and settlement of the claim.

     7.   Warranty Exc1usion; Limitation of Liability.  NEITHER PARTY MAKES ANY
REPRESENTATIONS OR WARRANTIES IN RELATION TO THIS AGREEMENT, ANY WEB SITES OWNED
OR OPERATED BY IT OR ITS PERFORMANCE HEREUNDER, INCLUDING (WITHOUT LIMITATION)
IMPLIED WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT OR FITNESS FOR A
PARTICULAR PURPOSE, WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, AMAZON.COM
SPECIFICALLY DISCLAIMS ANY REPRESENTATION OR WARRANTY REGARDING THE AMOUNT OF
REVENUES OR OTHER ECONOM1C OR NON-ECONOMIC BENEFITS THAT HOMEGROCER MAY OBTAIN
THROUGH ITS PARTICIPATION IN THIS AGREEMENT. NEITHER PARTY WILL BE LIABLE TO THE
OTHER FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF THIS AGREEMENT.

     8.   Independent Contractors.  The parties are independent contractors, and
this Agreement will not be construed to create a partnership, joint venture or
other relationship. Neither party will have, or hold itself out to third parties
as having, any authority to bind or enter into any agreement on the other
party's behalf.

     9.   Compliance with Laws.  In performing this Agreement, each party will
comply with all applicable laws, regulations, orders and other requirements of
any governmental authority, now or hereafter in effect.  Without limiting the
generality of the foregoing, each party will be responsible for collection and
payment of such taxes as may be imposed upon such party

                                      -2-
<PAGE>

in the first instance with respect to any compensation paid or received or
transactions under this Agreement.

     10.  Notices.  Any notice or other communication under this Agreement given
by a party to the other party must, in order to be effective, be in writing and
be sent to the intended recipient by registered letter, receipted commercial
courier, or electronically receipted facsimile transmission (acknowledged in
like manner by the intended recipient) at its address specified below, and with
a copy to the same address addressed Attn: General Counsel.  Either party may
change its address for notices by delivery of written notice in accordance with
this Section 10.

     11.  Assignment.  Except as provided in the next sentence, neither party
may assign this Agreement or its rights hereunder, in whole or in part, or
delegate any of its obligations under this Agreement, without the other party's
prior written consent, except that either party may assign this Agreement to any
of its corporate affiliates or in connection with any merger, consolidation,
reorganization, sale of all or substantially all of its assets or similar
transaction, provided that the assignee agrees in writing to be bound by all the
terms and conditions of this Agreement.  Notwithstanding the foregoing,
Amazon.com may assign its rights to receive payments hereunder to any person or
entity without restriction.  No assignment or delegation of this Agreement or
any rights or obligations hereunder shall relieve the assigning or delegating
party of its obligations under this Agreement in the event of non-performance by
its assignee or delegate.  Subject to the foregoing, this Agreement will be
binding on and enforceable by the parties and their respective successors and
permitted assigns.

     12.  Confidentiality.  The terms of this Agreement are the confidential and
proprietary information of Amazon.com, and HomeGrocer will maintain the same in
strict confidence and not disclose the same to any third party (except as
required in filings with the Securities and Exchange Commission, provided that
HomeGrocer, in consultation with Amazon.com, uses reasonable efforts to seek
confidential treatment of the material terms and conditions of this Agreement).
The HomeGrocer Customer Information is confidential and proprietary information
of HomeGrocer.com, and Amazon.com will maintain the same in strict confidence
and not disclose the same to any third party other than Amazon.com's 100% owned
subsidiaries (except as required by applicable law or regulation, provided that
Amazon.com, in consultation with HomeGrocer, uses reasonable efforts to seek
confidential treatment of the same), unless such information enters the public
domain through no fault of Amazon.com.  Neither party will issue any press
releases, make any other public disclosures regarding this Agreement or the
relationship of the parties, or, except as permitted by Section 3, use any of
the other party's trademarks, tradenames, other proprietary marks or copyrighted
materials without such other party's prior written consent.

     13.  Miscellaneous.  This Agreement (a) represents the entire agreement
between the parties with respect to the subject matter hereof and supersedes any
previous or contemporaneous oral or written agreements regarding such subject
matter, (b) may be amended or modified only by a written instrument signed by a
duly authorized agent of each party, and. (c) will, be governed by the laws of
the State of Washington, without reference to its choice of law rules.  No
failure or forbearance by either party to insist upon or enforce performance by
the other party of

                                      -3-
<PAGE>

any of the provisions of this Agreement or to exercise any rights or remedies
under this Agreement or otherwise available at law or equity shall be construed
as a waiver or relinquishment to any extent of such party's right to assert or
rely upon any such provision, right, or remedy in that or any other instance;
rather the same shall be and remain in full force and effect.

     IN WITNESS WHEREOF, the parties have entered into this Agreement as of the
later date set forth below.

     AMAZON.COM:                           HOMEGROCER:
     ----------                            ----------

     Amazon.com LLC                        HomeGrocer.com, Inc.

     By:     /s/ Randy Tinsley             By:     /s/ Mary Alice Taylor
        -------------------------------       ------------------------------

     Title:  VP of Business Development    Title:  Chairman and CEO
           ----------------------------          ---------------------------

     Date:   11/18/99                       Date:  11/18/99
          -----------------------------          ---------------------------

     Address:                              Address:
              1200 12th Avenue South                10230 NE Points Drive
              Seattle, WA 98144                     Kirkland, WA 98033

                                      -4-

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