Document:

THE
SECURITIES SUBSCRIBED HEREIN AGREEMENT HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES
ACT”), OR THE SECURITIES LAWS OF ANY STATE OR COUNTRY. THE SECURITIES MAY NOT BE SOLD OR OFFERED FOR SALE IN THE ABSENCE
OF AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT AND SUCH STATE LAWS AS MAY BE APPLICABLE, OR
AN OPINION OF COUNSEL THAT SUCH REGISTRATION IS NOT REQUIRED. ADDITIONAL RESTRICTIONS ON TRANSFER OF THE SECURITIES ARE SET FORTH
IN THIS AGREEMENT.

 

CONVERSION
AND STOCKHOLDER RIGHTS AGREEMENT

FOR
SHARES OF SERIES-X COMMON STOCK

 

THIS
STOCKHOLDER RIGHTS AGREEMENT (“this Agreement”) dated ___, 20___ (“Effective Date”)
is entered into effect by and among Helpful Alliance Company, a Florida corporation with registered address at 700 West Hillsboro
Blvd., Suite 1-100, Deerfield Beach, FL 33441 (the “Company”) and the Subscriber named on the signature
page of this Agreement (the “Subscriber”).

 

WHEREAS,
prior to the Effective Date, the Company has issued to the Subscriber the convertible no-interest bearing notes amounting to Three
Hundred Thirty Thousand ($330,000) U.S. Dollars (“Loan Amount”);

 

WHEREAS,
on the Effective Date of this Agreement, the Subscriber desires to convert the Loan Amount into Two Hundred Six Thousand Two Hundred
Fifty (206,250) shares of the Company’s Series-X common stock priced at $1.60 per share (the “Shares”
or the “Securities”) in reliance upon an exemption from securities registration afforded by, among other
regulations, the provisions of Rules 504-506 of Regulation D (“Regulation D”) and/or Regulation S (“Regulation
S”) promulgated by the United States Securities and Exchange Commission (the “SEC”) under the
Securities Act;

 

NOW,
THEREFORE, in consideration of the mutual covenants contained herein and for the other good and valuable consideration, the
receipt and sufficiency of which is hereby acknowledged, the parties hereto, intending to be legally bound, agree as follows:

 

1.
Transaction.

 

(a)
Conversion. Subject to the terms and conditions of this Agreement and in reliance upon the representations and warranties
of the respective parties contained herein on the Closing Date (defined hereunder) the Company agrees to issue to the Subscriber,
and the Subscriber agree to subscribe and accept from the Company the Shares in the following amount by means of converting the
Loan Amount into the Shares (“Conversion”):

 

	$330,000
    Note	converts
    into	206,250
    shares of Series-X Common Stock

 

(b)
Delivery. The Company will deliver stock certificates representing the Shares to the Subscriber by means of certified
mail delivery within 30 days after the Effective Date, provided that other terms and conditions of this Agreement have been accepted
and satisfied.

 

(c)
Closing Date. The “Closing Date” shall be 5:00 pm U.S. Standard Eastern Time (New York City time)
of March 31, 2015.

 

(d)
Acknowledgement. By executing this Agreement, the Subscriber acknowledge that (i) the Subscriber has been informed
of and reviewed various matters relating to business matters of the Company, including but not limited to, the risk factors, and
(ii) that Subscriber is either (x) an “accredited investor” as such term is defined in Rule 501 of Regulation D or
(y) a non-“U.S. Person” as such term is defined in Rule 902 of Regulation S, and the Subscriber is not acquiring the
Securities for the account or benefit of any “U.S. person.”

 

2.
Transfer Restrictions.

 

(a)
General. The Subscriber represent that he/she understands that the sale or transfer of the Securities are restricted
and that:

 

(i)
No Registration. The Securities have not been registered under the Securities Act or the laws of any other jurisdiction
by reason of a specific exemption or exemptions from registration under the Securities Act and applicable state or international
securities laws, and that the Company’s reliance on such exemptions is predicated on the accuracy and completeness of the
Subscriber’ representations, warranties, acknowledgments and agreements herein. The Securities cannot be sold or transferred
by the Subscriber unless subsequently registered under applicable law or an exemption from registration is available. The Company
is not required to register the Securities or to make any exemption from registration available;

 

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(ii)
Opinion. The right to sell or transfer any of the Securities will be restricted as described in this Agreement which
include restrictions against sale or transfer in violation of applicable securities laws, the requirement that an opinion of counsel
be furnished that any proposed sale or transfer will not violate such laws and other restrictions and requirements;

 

(iii)
No Public Market. There is currently no public market for the Securities and the Subscriber may not be able to freely
sell the Securities over the counter. Accordingly, the Subscriber must be able to accept and bear the economic risk of the Subscriber’
investment in the Securities for an indefinite period of time.

 

(b)
Voting Rights. Subject to the provisions of the Company’s Third Amended and Restated Articles of Incorporation,
the holders of shares of Series-X Common Stock shall have no voting rights on any matters submitted to a stockholder vote, unless
they convert their Series-X Common stock into the shares of Common Stock as permitted by the Corporation’s Board of Directors.

 

(c)
No Redemption Right. The Subscriber acknowledges that he/she understands and agrees that the Securities subscribed
for herein will have no redemption rights in case of liquidation or winding up of the Company. Unless the Securities are converted
into the Common Shares, if any, the Subscriber will receive no distribution of the Company’s assets.

 

(d)
Conversion Rights. Each of the Subscriber agrees that he/she will have the right, but not an obligation, to convert
his/her Insider Shares into the Common Shares in equal 1⁄4
installments:

 

	 	1.	With
    respect to 20% of the Shares, on the date when the Company’s Board of Directors announces its decision to undertake
    an initial public offering of any of the Company’s securities, without regard to its class or series; 
	 	 	 
	 	2.	With
    respect to the additional 25% of such shares, on the date when the price per common share of the Company on public market
    exceeds $5.00 for any 20 consecutive trading days;
	 	 	 
	 	3.	With
    respect to the next additional 25% of such shares on the date when the price per common share of the Company on public market
    exceeds $7.00 for any 20 consecutive trading days;
	 	 	 
	 	4.	With
    respect to the remaining 30% of such shares, on the date when the price per common share of the Company on public market exceeds
    $10.00 for any 20 consecutive trading days;
	 	 	 
	 	5.	or
    earlier, if the Company engages in a transaction (1) resulting in its shareholders having the right to exchange their shares
    for cash or other securities or (2) involving a consolidation, merger or other change in the majority of our board of directors
    or management team in which the company is the surviving entity.

 

(e)
Sale Rights. The Subscriber agrees that he/she will not offer to sell, sell or otherwise transfer the Securities, or
any part thereof, without registration under the Securities Act and applicable state or international securities laws, or without
providing to the Company an opinion of counsel acceptable to the Company that such offer, sale or transfer is exempt from registration
under the Securities Act and under applicable state or international securities laws, or otherwise permitted without violation
of this Agreement.

 

(f)
Reserved.

 

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(g)
Legend. The Subscriber acknowledges that the certificates representing the Securities, if issued by the Company, will
bear the following legend:

 

“THE
SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR THE SECURITIES
LAWS OF ANY STATE OR COUNTRY. THE SECURITIES MAY NOT BE OFFERED, SOLD, TRANSFERRED, PLEDGED OR OTHERWISE DISPOSED OF WITHOUT AN
EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND UNDER ANY APPLICABLE STATE OR INTERNATIONAL
SECURITIES LAWS OR AN OPINION OF COUNSEL FOR THE COMPANY THAT THE PROPOSED TRANSACTION WILL BE EXEMPT FROM SUCH REGISTRATION.”

 

(h)
Stop Order. The Subscriber further acknowledges that the Company reserves the right to place a stop order against the
certificate representing the Securities and to refuse to effect any transfers thereof, if the Subscriber attempts to sell the
Securities in the absence of an effective registration statement with respect to the Securities or in the absence of an opinion
of counsel to the Company that such transfer is exempt from registration under the Securities Act and under applicable state or
international securities laws.

 

(i)
Liquidation Rights. In the event of any voluntary or involuntary liquidation, dissolution or winding-up of the Corporation,
the holders of the shares of Series-X Common stock shall have no right to receive any distribution from the assets of the Corporation
whatsoever.

 

3.
Subscriber Representations and Warranties as to Suitability Standards. The Subscriber hereby represents and warrants
that:

 

(a)
Investment Decision and Experience. The Subscriber and the Subscriber’ advisors (which advisors do not include
the Company or its principals, representatives or counsel) have such knowledge and experience in legal, financial and business
matters as to be capable of utilizing the information made available by the Company to evaluate the merits and risks of and to
make an informed investment decision with respect to the proposed purchase, which represents a speculative investment. Each of
the Subscriber is experienced in investments and business matters, has made investments of a speculative nature and has purchased
securities of United States companies in private placements in the past.

 

(b)
Own Account. The Subscriber is acquiring the Securities for his/her own account, not on behalf of other persons, and
for investment purposes only and not with a view toward resale or distribution, transfer, assignment, resale or subdivision of
Securities. Each of the Subscriber understands that, due to the restrictions referred to in Section 2, and the lack of
any market existing or to exist for the Securities, the Subscriber’ investment in the Company will be highly illiquid and
may have to be held indefinitely;

 

(c)
Economic Risk. The Subscriber understands that the Investment into the Company is illiquid and not readily marketable.
The Subscriber hereby states he can bear the economic risk of losing the Investment, and that he/she/it can sustain illiquidity
and bear such risk of illiquidity for an indefinite period of time;

 

(d)
Subscriber’ Commitments. The Subscriber’ overall commitment to investments is proportionate to the Subscriber’
net worth. The Subscriber’s investment in the Securities will not cause such overall commitment to become excessive, and
the Investment is suitable for the Subscriber when viewed in light of the Subscriber’ other securities holdings and the
Subscriber’ financial situation and needs;

 

(e)
Adequate Means. The Subscriber has adequate means of providing for the Subscriber’ current needs and personal
contingencies;

 

(f)
Risk Factors. The Subscriber recognizes that any investment into securities involves substantial risk, and the Subscriber
has evaluated and fully understands all risks in the Subscriber’ decision to purchase the Securities hereunder;

 

(g)
No Review. The Subscriber understands that the offer and sale of the Securities have not been submitted to, reviewed
by, nor have the merits of this investment been endorsed or approved by any state or federal agency, commission, authority or
an organization responsible for Securities trading;

 

(h)
Individual Subscriber. If the Subscriber receive the Securities is an individual, the Subscriber is at least 18 years
of age and a bona fide resident and domiciliary (not a temporary or transient resident) of the state or country indicated on the
signature page hereof and the Subscriber has no present intention of becoming a resident of any other state or jurisdiction;

 

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(i)
Non-Individual Subscriber. If the Subscriber is not an individual, the Subscriber is domiciled in the state or country
indicated on the signature page hereof, has no present intention of becoming domiciled in any other state or jurisdiction and
is an “Institutional Investor” as defined under the “Blue Sky” or securities laws or regulations of the
state in which it is domiciled;

 

(j)
Local Standards. The Subscriber otherwise meets any special suitability standards applicable to the Subscriber’
state or country of residence or domicile;

 

(k)
Accredited Investor. The Subscriber is an “Accredited Investor” as such term is defined in Confidential
Investor Qualification Questionnaire;

 

(l)
True and Correct. All of the written information pertaining to the Subscriber which the Subscriber has heretofore furnished
to the Company, and all information pertaining to each of the Subscriber which is set forth in this Agreement and the appropriate
Investor Questionnaire attached as Exhibit A is correct and complete as of the date hereof and, if there should be any
material change in such information hereafter, the Subscriber shall promptly furnish such revised or corrected information to
the Company. Each of the Subscriber otherwise meets any special suitability standards applicable to the Subscriber’ state
or country of residence; and

 

(m)
No Inconsistent Oral Statements or Written Materials. The Subscriber has not been furnished with any oral representation
or oral information or written materials in connection with the Offering that is in any way contrary to or inconsistent with statements
made in the attachments hereto. The Subscriber is relying on the information provided in the Company Formation Agreement for making
his/her/its investment decision respecting the Securities.

 

4.
Subscriber’ Other Representations and Warranties. The Subscriber hereby represents and warrants to, and agrees
with the Company that:

 

(a)
Organization and Standing of the Subscriber. If Subscriber is a corporation, partnership or other entity duly incorporated
or organized, validly existing and in good standing under the laws of the jurisdiction of its incorporation or organization, such
Stockholder has the requisite corporate power to own its assets and to carry on its business;

 

(b)
Authorization and Power. The Subscriber has the requisite capacity, power and authority to enter into and perform its
obligations under the Transaction Documents and to purchase the Securities being sold to it hereunder. Each Transaction Document
to which the Subscriber is a party or by which it is bound has been duly authorized, executed and delivered by the Subscriber
and constitutes, or shall constitute when executed and delivered, a valid and binding obligation of the Subscriber enforceable
against the Subscriber in accordance with the terms hereof and thereof, subject to bankruptcy, insolvency, fraudulent transfer,
reorganization, moratorium and similar laws of general applicability relating to or affecting creditors’ rights generally
and to general principles of equity;

 

(c)
No Conflicts. The execution, delivery and performance of each Transaction Document to which each of the Subscriber
is a party or by which it is bound and the consummation by the Subscriber of the transactions contemplated hereby or thereby or
relating hereto do not and will not conflict with, or constitute a default (or an event which with notice or lapse of time or
both would become a default) under, or give to others any rights of termination, amendment, acceleration or cancellation of any
material agreement, material indenture or material instrument or material obligation to which each of the Subscriber is a party
or by which its properties or assets are bound, or result in a violation of any law, rule, or regulation, or any order, judgment
or decree of any court or governmental agency applicable to the Subscriber or its properties (except for such conflicts, defaults
and violations as would not, individually or in the aggregate, have a material adverse effect on the Subscriber). Each of the
Subscriber is not required to obtain any consent, authorization or order of, or make any filing or registration with, any court
or governmental agency in order for it to execute, deliver or perform any of its obligations under each Transaction Document to
which each of the Subscriber is a party or by which it is bound or to purchase the Securities in accordance with the terms hereof,
provided that for purposes of the representation made in this sentence, the Subscriber is assuming and relying upon the accuracy
of the relevant representations and agreements of the Company herein;

 

(d)
Confidentiality. The Subscriber acknowledges that certain information contained in this Agreement, and the Transaction
Documents, or provided pursuant hereto or thereto, is confidential and proprietary to the Company, and is being submitted to the
Subscriber solely for their confidential use with the express understanding that, without the prior express permission of the
Company, the Subscriber will not release or reproduce this Agreement, the or any of the Transaction Documents, or any other document
provided herewith or therewith or discuss or otherwise disseminate the information contained therein or herein for any purpose
other than evaluating a potential investment in the Securities;

 

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(e)
Information on Company. The Subscriber acknowledges that he/she is fully familiar with the Company and its business,
operation, conditions (financial and other), assets, liabilities, and prospects and has had the opportunity to request and receive
all information deemed necessary by the Subscriber to evaluate an investment in the Company and to discuss the investment under
each Transaction Document to which each of the Subscriber is a party or by which it is bound with representatives of the Company.
The Subscriber has reviewed and understands the Risk Factors and the Company’s Organizational Documents. The Subscriber
understands that an investment in the Securities offered hereby is highly speculative and involves a high degree of risk, including
but not limited to those described in the Risk Factors, and that an investment in the Company should be made only by investors
who can afford the loss of their entire investment;

 

(f)
Company Documents. All documents, records and books pertaining to the Subscriber’ investment have been made available
for inspection by the Subscriber and by the Subscriber’ attorney, and/or the Subscriber’ accountant and/or the Subscriber’
representative, and the relevant books and records of the Company will be available upon reasonable notice, for inspection by
investors during reasonable business hours at the Company’s principal place of business. None of the other marketing documents
which may be provided by the Company to the Subscriber constitute a part of this Agreement or the Transaction Documents and any
such materials are for informational purposes only;

 

(g)
Questions. The Subscriber has had the opportunity to ask questions of and received answers from the Company concerning
the Company, the Company’s objectives and strategies and other matters related to the Offering and sale of the Securities
and to obtain any additional information necessary to verify the accuracy of the information furnished;

 

(h)
Reliance. The Subscriber acknowledges that the Subscriber has been encouraged to rely upon the advice of his/her legal
counsel and accountants or other financial advisers with respect to the legal, tax, business, financial, and other aspects relating
to the purchase of the Securities. The Subscriber has relied only on the information contained in this Agreement and Company Formation
Agreement in determining to make this subscription and in basing his/her/its decision to invest in the Securities. The Subscriber
further acknowledges that he/she has not relied upon any verbal representations, promises, or information with respect to the
considerations relating to the purchase of the Securities. The Subscriber recognizes that an investment in Securities involves
substantial risk and the Subscriber is fully cognizant of and understands all of the risk factors related to the purchase of Securities,
including, but not limited to, the Risk Factors described in the Transaction Documents;

 

(i)
No Advice. The Subscriber understands and acknowledges that this Agreement, the Transaction Documents, and any other
information provided in connection with the Offering by the Company do not constitute an investment, accounting, legal, or tax
advice. Each of the Subscriber understands and acknowledges that no independent legal counsel, accountant, financial advisor,
or investment banking firm has passed upon, independently verified or investigated, or assumed any responsibility for the accuracy,
completeness, or fairness of the information contained in any such materials;

 

(j)
Remuneration; Solicitation. Except as otherwise specifically disclosed herein, Each of the Subscriber has not paid
or given any commission or other remuneration in connection with the purchase of the Securities;

 

(k)
Communication of Offer. The Subscriber is not purchasing the Securities as a result of any advertisement, article,
notice or other communication regarding the Securities published in any newspaper, magazine or similar media or broadcast over
television or radio or presented at any seminar or any other general solicitation or general advertisement;

 

(l)
Correctness of Representations. The Subscriber understands that the Securities are being offered and sold in reliance
on specific exemptions from the registration requirements of federal, state and international laws and that the Company is relying
upon the truth and accuracy of the representations, warranties, agreements, acknowledgments, and understandings set forth herein
in order to determine the suitability of the undersigned to acquire the Securities. The Subscriber represents that the foregoing
representations and warranties are true and correct in all material respects as of the date hereof and, unless a Stockholder otherwise
notifies the Company prior to the Closing Date shall be true and correct as of the Closing Date;

 

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5.
Representations and Warranties Regarding Verification of Investment Funds. Before making the following representations
and warranties, the Subscriber should check the Office of Foreign Assets Control (“OFAC”) website at <http://www.treas.gov/ofac>
with respect to federal regulations and executive orders administered by OFAC which prohibit, among other things, the engagement
in transactions with, and the provision of services to, certain foreign countries, territories, entities and individuals which
are listed on the OFAC website. In addition, the programs administered by OFAC (the “OFAC Programs”) prohibit
dealing with individuals1 or entities in certain countries regardless of whether such individuals or entities appear
on the OFAC lists. Please be advised that the Company may not accept any amounts from a prospective investor if such prospective
investor cannot make the representation set forth below. The Subscriber agrees to promptly notify the Company should Subscriber
become aware of any change in the information set forth in these representations. The Subscriber represents and warrants that:

 

(a)
OFAC List Countries. The amounts invested by the Subscriber in the Company were not and are not directly or indirectly
derived from activities that contravene federal, state or international laws and regulations, including anti-money laundering
laws and regulations. Federal regulations and Executive Orders administered by OFAC prohibit, among other things, the engagement
in transactions with, and the provision of services to, certain foreign countries, territories, entities and individuals. The
lists of OFAC prohibited countries, territories, persons and entities can be found on the OFAC website at <www.treas.gov/ofac>.
In addition, the OFAC Programs prohibit dealing with individuals2 or entities in certain countries regardless of whether
such individuals or entities appear on the OFAC lists;

 

(b)
OFAC List Entity. To the best of the Subscriber’ knowledge, none of: (1) the Subscriber; (2) any person controlling
or controlled by the Subscriber; (3) if the Subscriber is a privately-held entity, any person having a beneficial interest in
the Subscriber; or (4) any person for whom the Subscriber is acting as agent or nominee in connection with this investment is
a country, territory, individual or entity named on an OFAC list, or a person or entity prohibited under the OFAC Programs;

 

(c)
Account Freeze. The Subscriber understands and acknowledges that, by law, the Company may be obligated to “freeze
the account” of the Subscriber, either by prohibiting additional subscriptions from the Subscriber, declining any redemption
requests and/or segregating the assets in the account in compliance with governmental regulations;

 

(d)
Suspension. The Subscriber acknowledges that he/she or any of his/her affiliates is not involved in any criminal activity
and specifically agrees to comply with applicable anti-money laundering regulations and other applicable OFAC rules.

 

(e)
Certain Persons. To the best of the Subscriber’ knowledge, none of: (1) the Subscriber; (2) any person controlling
or controlled by the Subscriber; (3) if the Subscriber is a privately-held entity, any person having a beneficial interest in
the Subscriber; or (4) any person for whom the Subscriber is acting as agent or nominee in connection with this investment is
a senior foreign political figure3, or any immediate family member4 or close associate5
of a senior foreign political figure, as such terms are defined in their respective footnotes;

 

(f)
Foreign Banks. If the Subscriber is affiliated with a non-U.S. banking institution (a “Foreign Bank”),
or if the Subscriber receives deposits from, makes payments on behalf of, or handles other financial transactions related to a
Foreign Bank, that: (1) the Foreign Bank has a fixed address, other than solely an electronic address, in a country in which the
Foreign Bank is authorized to conduct banking activities; (2) the Foreign Bank maintains operating records related to its banking
activities; (3) the Foreign Bank is subject to inspection by the banking authority that licensed the Foreign Bank to conduct banking
activities; and (4) the Foreign Bank does not provide banking services to any other Foreign Bank that does not have a physical
presence in any country and that is not a regulated affiliate; and

 

 

 

1
These individuals include specially designated nationals, specially designated narcotics traffickers and other parties subject
to OFAC sanctions and embargo programs.

2
These individuals include specially designated nationals, specially designated narcotics traffickers and other parties subject
to OFAC sanctions and embargo programs.

3
A “senior foreign political figure” is defined as a senior official in the executive, legislative, administrative,
military or judicial branches of a foreign government (whether elected or not), a senior official of a major foreign political
party, or a senior executive of a foreign government-owned corporation. In addition, a “senior foreign political figure”
includes any corporation, business or other entity that has been formed by, or for the benefit of, a senior foreign political
figure.

4
An “Immediate family” of a senior foreign political figure typically includes the figure’s parents, siblings,
spouse, children and in-laws.

5
A “close associate” of a senior foreign political figure is a person who is widely and publicly known to maintain
an unusually close relationship with the senior foreign political figure, and includes a person who is in a position to conduct
substantial domestic and international financial transactions on behalf of the senior foreign political figure. 

 

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(g)
Notification of Changes. The Subscriber understands, acknowledges and agrees that if he/she becomes aware of any change
in the information set forth in these representations that the Subscriber shall promptly notify the Company of such changes.

 

6.
Company Representations and Warranties. The Company represents and warrants to and agrees with the Subscriber that:

 

(a)
Due Organization. The Company is a corporation duly organized, validly existing and in good standing under the laws
of the State of Florida of the United States of America, and has the requisite power and authority to own its properties and to
carry on its business as presently conducted.

 

(b)
Due Authorization; Enforceability. Each Transaction Document has been duly authorized, executed and delivered by the
Company and is a valid and binding agreement enforceable in accordance with its terms, subject to bankruptcy, insolvency, fraudulent
transfer, reorganization, moratorium and similar laws of general applicability relating to or affecting creditors’ rights
generally and to general principles of equity. The officer of the Company signing this Agreement has full corporate power and
authority necessary to enter into and deliver the Transaction Documents and to perform its obligations thereunder.

 

(c)
Consents. No consent, approval, authorization or order of any court, governmental agency or body or arbitrator having
jurisdiction over the Company, or any of its affiliates, is required for the execution by the Company of the Transaction Documents
and compliance and performance by the Company of its obligations under the Transaction Documents, including, without limitation,
the issuance and sale of the Securities, other than such consents, approvals and authorizations from the Company’s controlling
shareholders and the Board of Directors, as shall have been received by the Company as of the Closing Date.

 

(d)
The Securities. The Securities upon issuance:

 

(i)
are, or will be, free and clear of any security interests, liens, claims or other encumbrances, subject to restrictions upon transfer
under the Securities Act and any applicable state or international securities laws;

 

(ii)
have been, or will be, duly and validly authorized and on the date of issuance of the Securities, such Securities will be duly
and validly issued; and

 

(iii)
will not have been issued or sold in violation of any preemptive or other similar rights of the holders of any securities of the
Company.

 

7.
Subscription Irrevocable, but Subject to Rejection.

 

(a)
Irrevocable by Subscriber. This Agreement is not, and shall not be, revocable by the Subscriber.

 

(b)
Company Termination or Withdrawal. The Company, in its sole discretion, has the right to withdraw the Offering and
terminate this Agreement at any time, in whole or in part, and to return the Investment to the Subscriber within a reason. In
the event of such withdrawal or termination, the consequences of such withdrawal or termination shall thereafter have no effect
and the Company.

 

(c)
Binding Effect. The Subscriber understands and agrees that this Agreement will become binding upon (i) completion,
execution and delivery of this Agreement, and (ii) receipt of the Investment by the Company’s bank account.

 

8.
Indemnification. The Subscriber agrees to indemnify, hold harmless, reimburse and defend the Company and each of the
Company’s officers, directors, agents, attorneys, affiliates, and control persons against any claim, cost, expense, liability,
obligation, loss or damage (including reasonable legal fees) of any nature, incurred by or imposed upon the Company or its successor
or any such person which results, arises out of or is based upon any material misrepresentation by such Subscriber in this Agreement
or in any Exhibits or Schedules attached hereto, or other agreement delivered pursuant hereto.

 

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9.
Miscellaneous.

 

(a)
Notices. All notices, demands, requests, consents, approvals, and other communications required or permitted hereunder
shall be in writing and, unless otherwise specified herein, shall be (i) personally served, (ii) deposited in the mail, registered
or certified, return receipt requested, postage prepaid, (iii) delivered by reputable air courier service with charges prepaid,
or (iv) transmitted by hand delivery, telegram, or facsimile, addressed as set forth below or to such other address as such party
shall have specified most recently by written notice. Any notice or other communication required or permitted to be given hereunder
shall be deemed effective (a) upon hand delivery or delivery by facsimile, with accurate confirmation generated by the transmitting
facsimile machine, at the address or number designated below (if delivered on a business day during normal business hours where
such notice is to be received), or the first business day following such delivery (if delivered other than on a business day during
normal business hours where such notice is to be received) or (b) on the second business day following the date of mailing by
express courier service, fully prepaid, addressed to such address, or upon actual receipt of such mailing, whichever shall first
occur. The addresses for such communications shall be the address of Company set forth in the Preamble of this Agreement, and
if to the Subscriber, at the addresses of the Subscriber set forth on such Subscriber’ signature page hereto.

 

(b)
Consequences; Survival. The Subscriber understands the meaning and legal consequences of representations and warranties
contained in this Agreement and certifies that each of the representations and warranties is true and correct as of the date hereof,
shall be true and correct as of the Closing Date. The representations and warranties of the Subscriber contained in this Agreement
shall survive the execution hereof and the purchase of the Securities until the second anniversary of the Closing Date.

 

(c)
Entire Agreement; Assignment. This Agreement and other Transaction Documents represent the entire agreement between
the parties hereto with respect to the subject matter hereof and may be amended only by a writing executed by both parties. Neither
the Company nor the Subscriber have relied on any representations not contained or referred to in this Agreement and the documents
delivered herewith. No right or obligation of the Company shall be assigned without prior notice to and the written consent of
the Subscriber and the Company.

 

(d)
Counterparts/Execution. This Agreement may be executed in any number of counterparts and by the different signatories
hereto on separate counterparts, each of which, when so executed, shall be deemed an original, but all such counterparts shall
constitute but one and the same instrument. This Agreement may be executed by facsimile signature and delivered by facsimile transmission.

 

(e)
Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Florida
without regard to conflicts of laws principles that would result in the application of the substantive laws of another jurisdiction.
Any action brought by either party against the other concerning the transactions contemplated by this Agreement shall be brought
only in the civil or state courts of Florida located in Palm Beach County or in the federal courts located in Palm Beach County,
Florida. The parties and the individuals executing this Agreement and other agreements referred to herein or delivered in connection
herewith on behalf of the Company agree to submit to the jurisdiction of such courts and waive trial by jury. The prevailing party
shall be entitled to recover from the other party its reasonable attorney’s fees and costs. In the event that any provision
of this Agreement or any other agreement delivered in connection herewith is invalid or unenforceable under any applicable statute
or rule of law, then such provision shall be deemed inoperative to the extent that it may conflict therewith and shall be deemed
modified to conform with such statute or rule of law. Any such provision which may prove invalid or unenforceable under any law
shall not affect the validity or enforceability of any other provision of any agreement.

 

(f)
Amendment and Waivers. Any term or provision of the Transaction Document may be amended, and the observance of any
term of each Transaction Document may be waived (either generally or in a particular instance and either retroactively or prospectively)
by a writing signed by the Company with the consent of the Subscriber, and such waiver or amendment, as the case may be, shall
be binding upon the Subscriber. The waiver by a party of any breach hereof or default in the performance hereof shall not be deemed
to constitute a waiver of any other default or any succeeding breach or default. No amendment shall be effected to impact the
Subscriber in a disproportionately adverse fashion without the consent of the Subscriber.

 

(g)
Specific Enforcement, Consent to Jurisdiction. It is agreed that the parties shall not be entitled to injunctive relief
to prevent or cure breaches of the provisions of this Agreement or the transactions contemplated thereby. Subject to Section
9 hereof, each of the Company, the Subscriber and any signatory hereto in his or her personal capacity hereby waives, and
agrees not to assert in any such suit, action or proceeding, any claim that it is not personally subject to the jurisdiction of
such court, that the suit, action or proceeding is brought in an inconvenient forum or that the venue of the suit, action or proceeding
is improper. Nothing in this Section shall affect or limit any right to serve process in any other manner permitted by law.

 

The
undersigned parties hereby execute and deliver this Agreement, which, together with all counterparts shall constitute one and
the same document in accordance with the terms of the above Agreement.

 

[Signature
page follows]

 

    	Page
                                         8
                                         of 9

    	 

    

 

The
Subscriber subscribes for the following amount of the Securities as of March 31, 2015.

 

	Print
    Name:	 	 
	Address:	 	 
	 	 	 
	Telephone:	 	 
	SSN/EIN#:	 	 
	Name:	 	 
	Signature:	 	 

 

The
Company hereby accepts the aggregate subscription for 206,250 shares of Series-X Common stock as of March 31, 2015

 

	 	HELPFUL
    ALLIANCE COMPANY 
	 	 	 
	 	By:	 
	 	Name: 	Sergey Gurin
	 	Title:	Chief Financial
    Officer

 

    	Page
                                         9
                                         of 9BOARD
OF DIRECTORS SERVICES AGREEMENT

 

This
Board of Directors Services Agreement (“Agreement”) is entered into effect on January 28, 2015 between Helpful
Alliance Company, a Florida corporation and its subsidiaries, with principal address at 150 SE 2nd Avenue, Suite 101, Miami,
FL 33139 (the “Company”), and Sergey Gurin, an individual with a principal address at 3000 South Ocean
Drive, Apt. 916, Hollywood, FL 33019 (the “Director”).

 

WHEREAS,
the Company desires to retain the services of Director for the benefit of the Company and its stockholders; and

 

WHEREAS,
Director desires to continue to serve on the Company’s Board of Directors for the period of time and subject to the
terms and conditions set forth herein;

 

NOW,
THEREFORE, for consideration and as set forth herein, the parties hereto agree as follows:

 

1.
Duties. Director agrees to provide services to the Company as a member of the Board of Directors and devote
such time, attention and energies to the affairs of the Company as necessary to result in the successful business of the Company
and to competently, diligently and effectively discharge all of the duties and responsibilities associated with the position of
the member of the Board of Directors. Director shall, for so long as he remains a member of the Board of Directors, but in any
case not less than one year from the date hereof, meet with the Company upon written request, whether in person or via means of
electronic communication, at dates and times mutually agreeable to the Director and the Company, to discuss any matter involving
the Company or its Subsidiaries, which involves or may involve issues of which Director has knowledge and cooperate in the review,
defense or prosecution of such matters. Director acknowledges and agrees that the Company may rely upon Director’s expertise
in business administration, marketing or other business disciplines in which the Director has expertise with respect to the Company’s
business operations, and that such requests may require additional time and efforts in addition to Director’s customary
service as a member of the Board of Directors. Director will notify the Company promptly if he is subpoenaed or otherwise served
with any legal process in any matter involving the Company or its subsidiaries. Director will notify the Company if any third
party, who is not representing the Company, contacts or attempts to contact the Director (other than Director’s own legal
counsel and accountant) to obtain information that in any way relates to the Company or its Subsidiaries, and the Director will
not discuss any of these matters with any such party without first so notifying the Company and providing the Company with an
opportunity to have its attorney present during any meeting or conversation with any such party.

 

    	Page 1 of 7

    	 

    

 

2.
Independent Director. The Director may perform duties under this Agreement at any place or location as the Director may
determine at its sole discretion. The Director will solely determine the methods, details and means of performing the duties under
this Agreement. The Company shall have the right to identify its objectives, but shall have no right to, and shall not, control
the manner or determine the method of performing the Director’s duties. The Director shall perform duties under this Agreement
by use of his own tools and instrumentalities that may be required to perform such duties. No part of Director’s compensation
will be subject to withholding by the Company for the payment of any social security, federal, state or any other employee payroll
taxes. The Director shall be solely responsible for, and shall file on a timely basis, all tax returns and payments required to
be filed with, or made to, any federal, state and local tax authority with respect to the performance of duties and the compensation
received under this Agreement. The Company will regularly report amounts paid to the Director by filing a Form 1099-MISC with
the Internal Revenue Service as required by law. During the Term of this Agreement, the Director shall not be restricted in any
way from participating in any educational, welfare, social, religious, charitable, civic, investment, employment or other activities
as do not interfere with the business of the Company. The Director will not be entitled under this Agreement to any of the benefits
that the Company may make available to its employees, including, but not limited to, group health, life insurance, profit-sharing
or retirement benefits, paid vacation, holidays or sick leave, or workers’ compensation insurance.

 

3.
Compensation. As compensation for the services under this Agreement, Company shall pay to Director the amount of Ten Thousand
($10,000.00) U.S. dollars per year, payable in four quarterly installments of $2,500.00, each such payment to be remitted within
60 days after end of each fiscal quarter. The payments shall be made to Director for as long as Director continues to fulfill
his duties set forth above in Section 1.

 

4.
Stock Grant. The Company hereby acknowledges that it will grant to Director, within 90 days lapsing from the date of this
Agreement, as compensation for services as a member of the Board rendered in 2012, the stock subscription warrant to purchase
34,000 shares of its common stock priced at $0.0625 per share. As stock compensation for services under this Agreement he stock
subscription warrant (the “Warrant”) to purchase 40,000 shares of its common stock priced at $0.0625 per share (collectively
the “Compensation Shares”), such Compensation Shares vesting annually on December 31 of each year of the Director’s
service at the rate of 8,000 Compensation Shares per year. When the Director elects to exercise the Warrant, the Director shall
notify the Company in writing of such election by mailing a written notice to the Company (the “Exercise Notice”).
The form of the Exercise Notice is attached hereto as Supplement 1. Within ten (10) business days after receipt of the Exercise
Notice, the Company shall mail to the Director all documents normally required by the Company in connection with the sale of its
securities. Within ten (10) business days after the Director executes all required documents and submits a payment for the number
of Compensation Shares exercised, the Company shall mail the stock certificates for the Compensation Shares to the Director by
certified mail. The Director hereby acknowledges and agrees that the Compensation Shares shall be considered “Restricted
Securities”, as defined by the Securities Act of 1933, as amended, and that the Director cannot sell or otherwise transfer
the Shares without registration under applicable state and federal securities laws or without an exemption therefrom, and is aware
that he will be required to bear the risks associated with the Shares for an indefinite period of time. The Director further acknowledges
and understands that the Company is under no obligation to register the Shares on his behalf or to assist the Director in complying
with any exemption from registration under applicable securities laws.

 

    	Page 2 of 7

    	 

    

 

5.
Reimbursement of Expenses. The Company will reimburse the Director for reasonable out-of-pocket expenses incurred in connection
with discharging his duties as a Board member. Any expenses over $200 shall be pre-approved by the President of the Company and
will be reimbursed subject to receiving reasonable substantiating documentation relating to such expenses.

 

6.
Mutual Non-Disparagement. Director and the Company mutually agree to forbear from making, causing to be made, publishing,
ratifying or endorsing any and all disparaging remarks, derogatory statements or comments made to any party with respect to either
of them. Further, the parties hereto agree to forbear from making any public or non-confidential statement with respect to the
any claim or complain against either party without the mutual consent of each of them, to be given in advance of any such statement.

 

7.
Cooperation. In the event of any claim or litigation against the Company and/or Director based upon any alleged conduct,
acts or omissions of Director during the tenure of Director as an officer of the Company, whether known or unknown, threatened
or not as of the time of this writing, the Company will cooperate with Director and provide to Director such information and documents
as are necessary and reasonably requested by Director or his counsel, subject to restrictions imposed by federal or state securities
laws or court order or injunction. The Company shall cooperate in all respects to ensure that Director has access all available
insurance coverage and shall do nothing to damage Director’s status as an insured, and shall provide all necessary information
for Director to make or tender any claim under applicable coverage.

 

8.
Confidentiality. Subject to exceptions mutually agreed upon by the parties to this Agreement in advance and in writing,
the terms and conditions of this Agreement shall remain confidential and protected from disclosure except as required by law in
connection with any registration or filing, in relation to a lawful subpoena, or as may be necessary for purposes of disclosure
to accountants, financial advisors or other experts, who shall be made aware of and agree to be bound by the confidentiality provisions
hereof.

 

9.
Indemnification. The Company hereby agrees to and shall indemnify the Director and hold Director harmless from and against
any and all claims and liabilities, in either case, actually and reasonably incurred by the Director or on Director’s behalf
by reason of the Director’s participation on the Company’s Board of Directors, to the fullest extent permitted by
applicable law. The Company’s indemnification obligations set forth in this Section 9 shall apply in respect of the Director’s
past, present and future service. The Company and the Director may chose, at any time after the date of this Agreement, enter
into a separate indemnification agreement of a form mutually acceptable to the parties.

 

    	Page 3 of 7

    	 

    

 

For
purposes of this Agreement, the meaning of the phrase “to the fullest extent permitted by applicable law” shall include,
but not be limited to:

 

(A)
to the fullest extent permitted by any provision of the Florida Business Corporation Act, or the corresponding provision of
any successor statute, and

 

(B)
to the fullest extent authorized or permitted by any amendments to or replacements of the Florida Business Corporation Act
adopted after the date of this Agreement that increase the extent to which a corporation may indemnify its officers and directors.

 

11.
Directors and Officers Insurance. The Company has determined that, in order to attract and retain qualified individuals
for the services on its Board of Directors, the Company will attempt to obtain and maintain, at its sole expense, a liability
insurance to protect persons serving the Company from certain liabilities. Although furnishing of such insurance has been a customary
and widespread practice among United States-based corporations and other business enterprises, the Company believes that, given
current market conditions and trends, such insurance may be available to the Company in the future only at higher premiums and
with exclusions. The Company hereby disclaims, that, as of the date of this Agreement, it has no such insurance coverage whatsoever.

 

12.
Adherence to Inside Information Policies. The Director acknowledges that the Company and its subsidiaries are currently
privately-held companies, which may seek registration with the U.S. Securities and Exchange Commission and/or may become publicly-held
and, as a result, has or will implement the inside information policies designed to preclude its and those of its subsidiaries,
from violating the federal securities laws by trading on material, non-public information or passing such information on to others
in breach of any duty owed to the Company. The Director agrees to abide by the Company’s inside information policies and,
in the future, execute any and all related agreements that will be distributed by the Company with respect to such policies.

 

13.
Conflicts of Interests. During the term of his services as the Company’s Board Member, the Director shall not, directly
or indirectly: (i) participate in any way other than as representative of the Company in the transactions with any of the
Company’s suppliers or customers, including, without limitation, having a financial interest in the Company’s suppliers
or customers, or making loans to, or receiving loans from, the Company’s suppliers or customers. Purchases or sales of the
securities of the Company’s suppliers or customers shall not necessarily constitute a conflict as herein described; (ii)
realize a personal gain or advantage from a transaction in which the Company has an interest or use information obtained in connection
with the Director’s engagement with the Company for the Director’s personal advantage or gain; and (iii) accept any
offer to serve as an officer, director, partner, or manager with or to be employed in an insider capacity by, a person or entity
which competes with the Company.

 

14.
Termination. The Director understands that any and all deferred and unpaid Compensation shall be subject to a substantial
risk of forfeiture, and agrees to all risks and uncertainties associated with such deferral.

 

    	Page 4 of 7

    	 

    

 

(A)
Death or Incapacity. In the event of the death or incapacity (defined below) of the Director during his services as the
Company’s Board Member, this Agreement shall terminate automatically (“Termination Date”) as of the date of
death, or, in the event of incapacity, upon written notice to the Director; provided, however, that the Director’s estate
or legal representative, as the case may be, shall be entitled to receive, and the Company shall pay the Director’s estate
or legal representative, as the case may be, (i) any Compensation earned and Shares vested as stated above, and owing to the Director
through the date of death or incapacity; and (ii) any business expenses which were properly reimbursable to the Director through
the date of death or incapacity. The Director shall be entitled to no further payment upon such termination.

 

For
purposes of this Agreement, “Incapacity” shall mean the Director’s inability to perform his duties and obligations
hereunder on account of illness or other impairment, or absence from the meetings requested by the Company, for thirty (30) days
or such longer period as proscribed by applicable law or determined by the Board.

 

(B)
Voluntary Termination. Either party shall have the right to terminate this Agreement at any time for any reason or no
reason upon thirty (30) days prior written notice to the other party, and this Agreement shall terminate upon conclusion of the
30-day notice (“Termination Date”).

 

In
the event this Agreement is voluntarily terminated pursuant by the Company, the Director shall be entitled to receive, and the
Company shall (i) pay the Director any accrued and unpaid Compensation as set out above, and (ii) issue any Shares vested on or
before the Termination Date as set out above in this Agreement. The Director shall be entitled to no further payment upon such
termination.

 

Notwithstanding
the foregoing, if the Director provides the Company with written notice of voluntary termination, the Director shall receive (i)
any accrued and unpaid Compensation as set out above, and (ii) no Shares. The Director shall be entitled to no further payment
upon such termination.

 

(C)
Termination by Expiration of Term. In the event of expiration of the term, this Agreement shall terminate automatically
on December 31, 2016 (“Termination Date”). The Director shall be entitled to receive, and the Company shall (i) pay
the Director any accrued and unpaid Compensation as set out above, and (ii) issue any Shares vested on or before the Termination
Date as set out above in this Agreement, and (iii) pay the Director any business expenses which were properly reimbursable to
the Director through the Termination Date. The Director shall be entitled to no further payment upon such termination.

 

15.
Unfunded Agreement. The obligations of the Company under this Agreement shall be paid from the general assets of the Company
not from any particular fund. The Director shall have the status of a general unsecured creditor of the Company, and the Agreement
constitutes a mere promise by the Company to make benefit payments in the future. Nothing contained in this Agreement shall be
interpreted to grant to the Director or any Beneficiary, any right, title or interest in any property of the Company or its shareholders.

 

    	Page 5 of 7

    	 

    

 

16.
Entire Agreement. This Agreement contains the entire understanding and agreement of the parties relating to the subject
matter hereof and supersedes all prior and/or contemporaneous understandings and agreements of any kind and nature (whether written
or oral) among the parties with respect to such subject matter, all of which are merged herein. This Agreement may not be modified,
amended, altered or supplemented, except by a written agreement executed by each of the parties hereto.

 

17.
Waiver. Any waiver by a party hereto of any breach of or failure to comply with any provision or condition of this Agreement
by any other party hereto shall not be construed as, or constitute, a continuing waiver of such provision or condition, or a waiver
of any other breach of, or failure to comply with, any other provision or condition of this Agreement, any such waiver to be limited
to the specific matter and instance for which it is given. No waiver of any such breach or failure or of any provision or condition
of this Agreement shall be effective unless in a written instrument signed by the party granting the waiver and delivered to the
other party hereto in the manner provided for hereunder. No failure or delay by any party to enforce or exercise its rights hereunder
shall be deemed a waiver hereof, nor shall any single or partial exercise of any such right or any abandonment or discontinuance
of steps to enforce such rights, preclude any other or further exercise thereof or the exercise of any other right.

 

18.
Attorney’s Fees. In the event that there is any controversy or claim arising out of or relating to this Agreement,
or to the interpretation, breach or enforcement thereof, and any action or proceeding is commenced to enforce the provisions of
this Agreement, the prevailing party shall be entitled to a reasonable attorney’s fee, costs and expenses.

 

    	Page 6 of 7

    	 

    

 

19.
Notices. All notices, demands, consents, requests, instructions and other communications will be sent to the addresses
set forth in the preamble to this Agreement or to such other address as any party may specify by written notice given to the other
party. All such notices, demands, consents, requests, instructions and other communications to be given or delivered under this
Agreement, or in connection with the transactions contemplated hereby, shall be in writing and shall be deemed to be delivered
and received by the intended recipient as follows: (i) if personally delivered, on the business day of such delivery (as evidenced
by the receipt of the personal delivery service), (ii) if mailed certified or registered mail return receipt requested, four (4)
business days after being mailed, (iii) if delivered by overnight courier (with all charges having been prepaid), on the business
day of such delivery (as evidenced by the receipt of the overnight courier service of recognized standing), or (iv) if delivered
by facsimile transmission or email, on the business day of such delivery if sent by 5:00 p.m. in the time zone of the recipient,
or if sent after that time, on the next succeeding business day (as evidenced by the printed confirmation of delivery generated
by the sending party’s facsimile machine or email). If any notice, demand, consent, request, instruction or other communication
cannot be delivered because of a changed address of which no notice was given, or the refusal to accept same, the notice, demand,
consent, request, instruction or other communication shall be deemed received on the second business day the notice is sent (as
evidenced by a sworn affidavit of the sender and related evidence).

 

20.
Governing Law. This Agreement shall be governed by the law of the State of Florida. In the event of any dispute regarding
the performance or terms hereof, the prevailing party in any litigation shall be entitled to an award of reasonable attorneys’
fees and costs of suit, together with any other relief awarded hereunder or in accordance with governing law.

 

IN
WITNESS WHEREOF, the parties hereto enter into this Agreement as of the date first set forth above.

 

	THE
                                         COMPANY:
	 	DIRECTOR:

        

	 	 	 
	/s/ Maxim Temnikov	 	/s/ Sergey Gurin
	Maxim
                                         Temnikov

        
	 	Sergey Gurin
	President and
    CEO	 	 

 

    	Page 7 of 7

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