Document:

exv10w1

Exhibit 10.1

 

Eloqua Limited

a Delaware corporation

2006 STOCK OPTION PLAN

July 21, 2006

 

 

 

TABLE OF CONTENTS

	 	 	 	 	 
	 	 	Page	 
	ARTICLE I Purpose
	 	 	1	 
	 
	 	 	 	 
	ARTICLE II Definitions
	 	 	1	 
	 
	 	 	 	 
	ARTICLE III Shares Subject to Plan
	 	 	4	 
	 
	 	 	 	 
	ARTICLE IV Administration
	 	 	4	 
	 
	 	 	 	 
	ARTICLE V Eligibility
	 	 	6	 
	 
	 	 	 	 
	ARTICLE VI Annual Limitation on Value of Incentive Stock Options
	 	 	6	 
	 
	 	 	 	 
	ARTICLE VII Terms and Conditions of Options
	 	 	7	 
	 
	 	 	 	 
	ARTICLE VIII Effect of Certain Changes
	 	 	10	 
	 
	 	 	 	 
	ARTICLE IX Amendment
	 	 	12	 
	 
	 	 	 	 
	ARTICLE X Issuance of Shares and Compliance with Securities Regulations
	 	 	12	 
	 
	 	 	 	 
	ARTICLE XI Application of Funds
	 	 	12	 
	 
	 	 	 	 
	ARTICLE XII Notice
	 	 	13	 
	 
	 	 	 	 
	ARTICLE XIII Term of Plan
	 	 	13	 
	 
	 	 	 	 
	ARTICLE XIV No Contract of Employment
	 	 	13	 
	 
	 	 	 	 
	ARTICLE XV Effectiveness of the Plan
	 	 	13	 
	 
	 	 	 	 
	ARTICLE XVI Captions
	 	 	14	 
	 
	 	 	 	 
	ARTICLE XVII Disqualifying Dispositions
	 	 	14	 
	 
	 	 	 	 
	ARTICLE XVIII Governing Law
	 	 	14	 
	 
	 	 	 	 
	ARTICLE XIX Financial Statements
	 	 	15	 

 

 

ELOQUA LIMITED

2006 Stock Option Plan

ARTICLE I

Purpose

     The purpose of the Eloqua Limited 2006 STOCK OPTION PLAN (the “Plan”), is (i) to
further the growth and success of Eloqua Limited, a Delaware corporation (the “Company”),
its Subsidiaries and Affiliated Entities by enabling Employees and Non-employee Directors of, and
consultants and service providers to, the Company or any of its Subsidiaries or Affiliated Entities
to acquire shares of the Company’s Common Stock thereby increasing their personal interest in such
growth and success, and (ii) to provide a means of rewarding outstanding performance by such
persons to the Company and/or its Subsidiaries and/or its Affiliated Entities. Options granted
under the Plan (the “Options”) may be either “incentive stock options”, intended to qualify
as such under the provisions of Section 422 of the United States Internal Revenue Code of 1986, as
amended, or “non-qualified stock options.” In this Plan, the terms “Parent” and
“Subsidiary” mean “Parent Corporation” and “Subsidiary Corporation,”
respectively, as such terms are defined in Sections 424(e) and (f) of the Code. Unless the context
otherwise requires, any Incentive Stock Option or Nonqualified Stock Option is referred to in this
Plan as an “Option.”

ARTICLE II

Definitions

     The following words and terms as used herein shall have the meaning set forth therefor in this
Article II, unless a different meaning is clearly required by the context. Whenever appropriate,
words used in the singular shall be deemed to include the plural and vice versa, and the masculine
gender shall be deemed to include the feminine gender.

     2.1 Affiliated Entity shall mean Eloqua Corporation, a Canadian corporation, and any
person or company that is considered to be affiliated entity of the Company within the meaning of
the Ontario Rule.

     2.2 associate shall have the meaning set forth in Section 1(1) of the Securities Act
(Ontario).

     2.3 Board shall mean the Board of Directors of the Company.

     2.4 Code shall mean the U.S. Internal Revenue Code of 1986, as now in effect or as
hereafter amended.

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     2.5 Committee shall mean the Compensation Committee appointed by the Board in
accordance with the provisions of Article IV to administer the Plan.

     2.6 Common Stock shall mean the shares of standard common stock, $0.0001 par value, of
the Company, and any other securities of the Company to the extent provided in Article VIII.

     2.7 Company shall mean Eloqua Limited, a Delaware corporation, and any successor to
it.

     2.8 Director shall mean a member of the Board or the board of directors of any
Subsidiary or Affiliated Entity.

     2.9 Disability shall have the meaning set forth in Section 22(e)(3) of the Code, as
that section may be amended from time to time. The determination under the Plan that a Grantee’s
employment, consulting or other service relationship with the Company terminated as a result of
Disability shall not be construed as an admission by the Company of the Disability of the Grantee
for any other purpose.

     2.10 Disqualifying Disposition shall have the meaning set forth in Article XVII
hereof.

     2.11 Employee shall mean: (i) for the purpose of grants of Options to persons other
than residents of Ontario, any individual employed by, and receiving compensation from, the Company
or any Subsidiary, and (ii) for the purpose of grants of Options to residents of Ontario, any
individual employed by, and receiving compensation from, the Company, any Subsidiary or any
Affiliated Entity.

     2.12 Executive shall have the meaning ascribed to the term “executive” in the Ontario
Rule.

     2.13 Exercise Notice shall have the meaning set forth in Section 7.5 hereof.

     2.14 Fair Market Value shall have the meaning set forth in Section 7.2 herein.

     2.15 Grantee or Optionee shall mean an Employee, Non-employee Director,
consultant or other person who provides services to the Company, a Subsidiary or an Affiliated
Entity, and who is granted an Option by the Committee under this Plan.

     2.16 Immediate Family shall mean a spouse, lineal descendent or antecedent, father,
mother, brother or sister.

     2.17 Incentive Plan shall mean: (i) a compensation or incentive arrangement for an
executive, or (ii) a plan providing for compensation or incentive arrangements for executives.

     2.18 Incentive Stock Option shall mean any Option designated as an “incentive
stock option” within the meaning of Code Section 422.

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     2.19 Non-employee Director shall have the meaning set forth in Rule 16b-3 promulgated
by the Securities and Exchange Commission (the “Commission”) under the Securities Exchange
Act of 1934 (“Exchange Act”), as such rule may be amended from time to time, or any
successor definition adopted by the Commission.

     2.20 Nonqualified Stock Option or Nonstatutory Stock Option shall mean any
Option that is not an Incentive Stock Option, including any Option that provides at the time of
grant that it will not be treated as an Incentive Stock Option.

     2.21 Officer shall mean a person who is an officer of the Company or a Subsidiary
within the meaning of Section 16 of the Exchange Act and the rules and regulations promulgated
thereunder.

     2.22 Ontario Rule means National Instrument 45-106 (Prospectus and Registration
Exemptions), as amended from time to time, and any successor instrument thereto.

     2.23 Option shall mean both an Incentive Stock Option and a Nonqualified Stock Option.

     2.24 Option Agreement shall mean a written agreement evidencing the right to purchase
shares of Common Stock pursuant to the terms of this Plan, which agreement shall be substantially
in the form described in Article VII.

     2.25 Outstanding Issue shall mean the number of shares of Common Stock outstanding,
plus the number of shares of Common Stock then issuable on the conversion of any of the preferred
stock of the Company.

     2.26 Plan shall mean the Eloqua Limited 2006 Stock Option Plan, as set forth herein
and as amended from time to time.

     2.27 Related Person shall have the meaning ascribed to the term “related person” in
the Ontario Rule.

     2.28 Securities Act means the U.S. Securities Act of 1933, as amended from time to
time.

     2.29 Securities Act (Ontario) shall mean the Securities Act (Ontario), as amended from
time to time.

     2.30 Service(s) shall mean the provision of services to the Company or any Subsidiary
or Affiliated Entity by any person who is (i) an Employee, (ii) a Non-employee Director, or (iii) a
consultant or other service provider to the Company, any Subsidiary or any Affiliated Entity.

     2.31 Shares shall have the meaning set forth in Section 3.1 hereof.

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     2.32 Termination For Cause shall mean, with respect to the termination by the Company,
a Subsidiary or an Affiliated Entity of the Grantee’s Service, that such termination is for “Cause”
as such term is expressly defined in a then-effective written agreement between the Grantee and the
Company or such Subsidiary or Affiliated Entity, or in the absence of such then-effective written
agreement and definition, is based on, in the determination of the Board, the Grantee’s: (i)
refusal or failure to act in accordance with any specific, lawful direction or order of the
Company, a Subsidiary or Affiliated Entity; (ii) unfitness or unavailability for service or
unsatisfactory performance (other than as a result of Disability); (iii) performance of any act or
failure to perform any act in bad faith and to the detriment of the Company, a Subsidiary or
Affiliated Entity; (iv) dishonesty, intentional misconduct or material breach of any agreement with
the Company, a Subsidiary or Affiliated Entity; (v) commission of a crime involving dishonesty,
moral turpitude, breach of trust, or physical or emotional harm to any person; (vi) gross
negligence, fraud, breach of fiduciary duty to the Company, a Subsidiary or Affiliated Entity;
(vii) violation of U.S. federal or state securities laws or applicable Canadian and/or provincial
securities laws or (viii) any other action constituting “Cause” under applicable law.

     2.33 Transaction means the dissolution or liquidation of the Company, or upon any
reorganization, merger or consolidation of the Company with one or more corporations where the
Company is the surviving corporation and the stockholders of the Company immediately prior to such
transaction do not own a majority of the Company’s outstanding voting power immediately after such
transaction, or upon any reorganization, merger or consolidation of the Company with one or more
corporations where the Company is not the surviving corporation and the stockholders of the Company
immediately prior to such transaction do not own a majority of the outstanding voting power of the
successor entity immediately after such transaction, or upon a sale of substantially all of the
assets or a majority or more of the then outstanding Shares to another unrelated corporation or
entity.

     2.34 U.S. shall mean the United States of America.

     2.35 Vesting Commencement Date shall have the meaning set forth in Section 4.3 hereof.

     2.36 Vesting Schedule shall have the meaning set forth in Section 4.3 hereof.

ARTICLE III

Shares Subject to Plan

     3.1 Number of Shares Available. The total number of shares of Common Stock
(“Shares”) which are available for granting Options hereunder shall be 11,704,350 common
shares (subject to adjustment as provided below in Section 3.3 and in Articles VIII and IX hereof).

     3.2 Source of Shares. The Shares issued upon the exercise of an Option shall be made
available, in the discretion of the Board, either from the authorized but unissued Shares or from
any outstanding Shares which have been reacquired by the Company.

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     3.3 Shares Subject to Expired Options. In the event that any Option expires or
otherwise terminates for any reason (whether such Option is vested or non-vested at the time of
termination), without having been exercised in full, the unpurchased Shares subject to that Option
shall once again become available for the granting of Options.

ARTICLE IV

Administration

     4.1 Committee to Administer Plan. The Board may delegate control and management of the
operations of the Plan to the Committee, which delegation may be on either an exclusive or a
non-exclusive basis in the discretion of the Board. The Board may, however, at any time or times
either (i) terminate any such delegation of authority and assume the control and management of the
Plan, or (ii) having terminated such a delegation of authority may again delegate the control and
management of the Plan to the Committee. In the event that and for so long as this Plan is
controlled and managed by the Board, the terms and provisions of this Plan, other than Sections
2.3, 2.5, 4.1 and 4.2, shall be applied by substituting the term “Board” for “Committee” therein.

     4.2 Appointment of a Committee. In the event that the Board appoints a Committee,
subject to any Investors Rights Agreement of the Company or its subsidiary, as may be amended from
time to time: (i) the Committee shall be composed solely of two (2) or more Directors,
provided, however, at least one (1) such Director shall be a Non-employee Director;
however, if the Plan is required to comply with Rule 16b-3 of the Exchange Act in order to permit
Officers and Directors of the Company to be exempt from the provisions of Section 16(b) of the
Exchange Act with respect to transactions effected pursuant to the Plan, the Committee shall be
composed solely of two or more Non-employee Directors; (ii) all vacancies occurring on the
Committee shall be filled by appointment of the Board; (iii) the members of the Committee shall
serve at the pleasure of the Board; (iv) the Committee shall adopt such rules and regulations as it
shall deem appropriate concerning the holding of meetings and the administration of the Plan; and
(v) the entire Committee shall constitute a quorum and the actions of the entire Committee present
at a meeting, or actions approved in writing by the entire Committee, shall be the actions of the
Committee.

     4.3 Determinations to be Made by the Committee. Subject to the provisions of this
Plan, the Committee shall have the exclusive discretion to determine: (i) the Grantees; (ii) the
number of Shares subject to an Option issued to a particular Grantee; (iii) the date or dates upon
which an Option may be exercised or is granted (the “Date of Grant”); (iv) the method of
payment by the Grantee for the Shares; (v) such other terms to which an Option is subject
(including the manner in which it vests); (vi) whether or to what extent an unvested Option may be
exercised; (vii) the form of any Option Agreements; and (viii) whether the Option is an Incentive
Stock Option or a Nonqualified Stock Option. In determining the amount and terms of Options granted
under the Plan, the Committee shall review performance measures which shall influence the number of
Options granted and the vesting of such Options. Unless otherwise determined by the Committee,
Options issued under the Plan shall vest as follows (the “Vesting 

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Schedule”): (i) 25% on
the first anniversary of the date on which, in the determination of the Committee, vesting
commences for the applicable grant, as set forth in the Grantee’s Notice of Stock Option Grant (the
“Vesting Commencement Date”); and (ii) thereafter, in thirty-six (36) successive equal
monthly installments upon completion of each of the next thirty-six (36) months. Notwithstanding
the foregoing, the Committee is authorized in its sole and absolute discretion to provide, at any
time, for the immediate acceleration of all or any portion of a Grantee’s unvested Options.

     4.4 Interpretation of Plan. The Committee shall interpret the Plan and from time to
time may adopt such rules and regulations for carrying out the terms and purposes of the Plan and
may take such other actions in the administration of the Plan as it deems advisable. The
interpretation and construction by the Committee of any provisions of this Plan, any Option
Agreement or any Exercise Notice and the determination of any question arising under this Plan, any
such rule or regulation, or any Option Agreement or Exercise Notice shall be final and binding on
all persons interested in the Plan.

     4.5 Limited Liability. Neither the Board nor any member of the Committee shall be
liable for any action or determination made in good faith with respect to the Plan.

ARTICLE V

Eligibility

     5.1 General. Options may be granted under the Plan only to persons who are (i)
Employees or to persons who have entered into written agreements to become an Employee on the Date
of Grant, or (ii) Non-employee Directors, or (iii) consultants or other service providers to the
Company or any of its Subsidiaries or Affiliated Entities. Notwithstanding anything to the contrary
stated herein, Options may be granted to a consultant who is a resident in the Province of Ontario
only if such consultant is a bona fide “consultant” as such term is defined in the Ontario Rule.
Options granted to an Employee who is not a resident of the U.S. on the Date of Grant, Non-employee
Directors, consultants, persons not yet Employees and other service providers shall be Nonqualified
Stock Options. Options granted to an Employee who is a resident of the U.S. on the Date of Grant
shall be, in the discretion of the Committee, either Incentive Stock Options or Nonqualified Stock
Options on the Date of Grant.

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     5.2 Exceptions. Notwithstanding anything contained in Article V and this Plan to the
contrary, no Option may be granted under the Plan to any person who owns, directly or indirectly
(within the meaning of Sections 422(b)(6) and 424(d) of the Code), stock possessing more than 10%
of the total combined voting power of all classes of stock of the Company or of its Parent, if any,
or any of its Subsidiaries, unless (a) the Option Price (as defined in Section 7.2 hereof) of the
Shares subject to such Option is fixed at not less than 110% of the Fair Market Value on the Date
of Grant (as determined in accordance with Section 7.2 hereof) of such Shares;

ARTICLE VI

Annual Limitation on Value of Incentive Stock Options

     To the extent that the aggregate Fair Market Value of the Shares (determined at the time the
Incentive Stock Option is granted) with respect to which Incentive Stock Options are exercisable
for the first time in any calendar year, together with options granted under all other incentive
stock option plans of the Company, any Subsidiary or any Affiliated Entity exceeds One Hundred
Thousand Dollars ($(US)100,000) for any one Grantee, such Options shall be treated as Nonqualified
Stock Options.

ARTICLE VII

Terms and Conditions of Options

     7.1 Designation and Option Agreement. Each Option granted under the Plan shall be
designated as an Incentive Stock Option or a Nonqualified Stock Option and shall be subject to the
terms and conditions applicable to Incentive Stock Options and/or Nonqualified Stock Options (as
the case may be) set forth in the Plan. In addition, each Option shall be evidenced by an option
agreement in substantially the form of Exhibit A attached hereto and a Notice of Stock
Option Grant in substantially the form of Exhibit B attached hereto (collectively, the
“Option Agreement”) with such changes thereto as are consistent with the Plan as the
Committee shall deem appropriate, and shall provide in substance as follows:

     7.2 Number of Shares and Purchase Price; Section 409A Matters. Each Option Agreement
shall specify the number of Shares covered by such Option and the purchase price per share (the
“Option Price”). The Option Price at which each Share may be purchased shall be no less
than the Fair Market Value of the Shares on the date of the grant (as determined in accordance with
this Article VII); provided, that the Option Price shall comply with Section 5.2. herein.
The Board and the Committee shall endeavor in good faith to assure that that the terms of any
Options shall be such that the employee to whom such Options are awarded shall not be subject to
the tax or interest charges imposed by Section 409A(a)(1) of the Code.

     Subject to the requirements of Section 422 of the Code regarding Incentive Stock Options, for
purposes of the Plan, the “Fair Market Value” of Shares shall be equal to:

          7.2.1 if such Shares are publicly traded, (x) the closing price on the business day
immediately preceding the Date of Grant if any trades were made on such business day and such

7

 

information is available, otherwise the average of the last bid and asked prices on the business
day immediately preceding the Date of Grant, in the over-the-counter market as reported by the
National Association of Securities Dealers Automated Quotations System (“NASDAQ”) or (y) if
such Shares are then traded on a national securities exchange, the closing price on the business
day immediately preceding the Date of Grant, if any trades were made on such business day and such
information is available, otherwise the average of the high and low prices on the business day
immediately preceding the Date of Grant, on the principal national securities exchange on which it
is so traded; or

          7.2.2 if there is no public trading market for such Shares, the fair value of such Shares on
the Date of Grant as reasonably determined in good faith by the Committee (with the consent of a
majority of the Board) after taking into consideration factors which it deems appropriate,
including, without limitation, recent sale and offer prices of such Shares in private transactions
negotiated at arms’ length.

     Notwithstanding anything contained in the Plan to the contrary, all determinations pursuant to
Article VII hereof shall be made without regard to any restriction other than a restriction which,
by its terms, will never lapse.

     Subsequent to the Date of Grant of any Options, the Committee may, at its discretion and the
prior approval of the Board, establish a new Option Price for such Options so as to increase
(with the written consent of the Grantee) or decrease the Option Price of such Options. The Board
and the Committee shall endeavour in good faith to assure that any increase or decrease of the
Option Price of an Incentive Stock Option shall be done in a manner as not to subject the Grantee
to the tax or interest charges imposed by Section 409A(a)(1) of the Code and, to the maximum extent
possible, without disqualifying as an Incentive Stock Option any Option which so qualifies prior
thereto.

     7.3 Non-Transferability of Options. Each Option Agreement shall provide that the
Option granted therein shall be non-transferable and non-assignable by the Grantee except by will
or by the laws of descent and distribution to Grantee’s Immediate Family. During the lifetime of
the Grantee such Option may be exercised only by the Grantee or the Grantee’s legal representative.

     7.4 Maximum Term; Date of Exercise; Termination. Each Option Agreement shall set forth
the period during which it may be exercised. Each Option granted under the Plan shall automatically
terminate and shall become null and void and be of no further force or effect upon the first to
occur of the following:

          7.4.1 the tenth (10th) anniversary of the Date of Grant or, in the case of any Option granted
to a person described in Section 5.2, the fifth (5th) anniversary of the Date of Grant;

          7.4.2 within ninety (90) days after the date that Grantee’s Services terminate (other than as
a result of death or permanent and total disability or a Termination For Cause);

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          7.4.3 within 365 days after the date that the Grantee’s Services terminate, if such
termination is due to the Grantee’s death or permanent and total disability (within the meaning of
Section 22(e)(3) of the Code);

          7.4.4 immediately upon Termination For Cause of Grantee’s Services; and

          7.4.5 simultaneously with the consummation of a sale of the Company if prior to such time the
Grantee is given the opportunity to exercise all of his or her Options.

     Notwithstanding any other terms and provisions of this Plan or any Option Agreement, but
subject to any acceleration provisions agreed to in writing between the Company and Grantee: (i) to
the extent an Option is not vested at the date of termination of Service for any reason, the Option
may not be exercised, and (ii) for the purposes of clause (i) of this paragraph and Section 7.4.2
of this Plan, the date of termination of Service shall be the date of actual notice of termination
of Service as determined by the Company without reference to any period of notice of termination of
employment to which the Grantee may be entitled at law or pursuant to any employment agreement.

     The Committee shall have the power to determine what constitutes a Termination For Cause for
purposes of the Plan, and the date upon which such Termination For Cause shall occur. All such
determinations shall be final and conclusive and binding upon the Grantee.

     Any Shares that are not acquired as a result of an Option expiring without being fully
exercised shall be available for award by the Committee to another eligible person.

     7.5 Exercise of Options. Each Option Agreement shall provide that Options shall be
exercised by delivering a written Exercise Notice and Stock Purchase Agreement to the Company (an
“Exercise Notice”), in substantially the form of Exhibit C attached hereto. Each
Exercise Notice shall state the number of Shares with respect to which the Option is being
exercised and shall be signed by the person (or persons) exercising the Option and, in the event
the Option is being exercised by any person other than the Grantee, shall be accompanied by proof,
satisfactory to counsel for the Company, of the right of such person to exercise the Option. The
Option Price for each Option shall be paid in full for the number of Shares specified in the
notice. The method of payment for such Shares shall be determined by the Committee, as set forth
more fully in the Option Agreement. In addition, in the event that the Option being exercised is a
Nonqualified Stock Option, (i) cash, (ii) personal, certified or cashier’s check, or as otherwise
determined by the Board, or (iii) wire transfer to the Company in full payment of the aggregate
amount of any federal, state, provincial and/or local withholding taxes, if any, attributable to
the transfer of stock pursuant to the exercise of the Option must accompany such notice.

     The “Date of Exercise” of an Option shall be the date on which written notice of
exercise shall have been delivered to the Company, but the exercise of an Option shall not be
effective until the person (or persons) exercising the Option shall have complied with all
provisions of the Plan and the Option Agreement governing the exercise of the Option. The Company
shall deliver as soon as practicable after receipt of notice and payment, certificates for the
Shares subject to

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the Option. No one shall be deemed to be the holder of any Shares subject to an
Option, or have any other rights as a stockholder, unless and until certificates for the Shares are
issued to that person.

     7.6 Conditions on Right of Exercise. The Option Agreement may provide for such
conditions on the right of exercise as the Committee, in its sole discretion, deems appropriate,
which conditions may, without limitation, be based upon either (i) the completion of a further
period of continued Service or (ii) the performance of the Company, of any Subsidiary or Affiliated
Entity or of any division thereof, or of the Grantee. Subject to the applicable law, without
limiting the foregoing, an Option Agreement may provide that the Committee may, in its sole
discretion, terminate in whole or in part any portion of the Option which has not yet become
exercisable if it determines that the Grantee is not satisfactorily performing his or her Service
obligations. The Committee shall have the right at any time or times to waive any condition on the
exercise of any Option whenever it deems such a waiver to be appropriate.

     7.7 Character of Option Granted. Each Option Agreement shall specifically provide
whether the Option granted thereby is an Incentive Stock Option or a Nonqualified Stock Option.

     7.8 Other Provisions. The Option Agreement may include such other terms and
conditions, not inconsistent with this Plan, as the Committee in its sole discretion shall
determine.

ARTICLE VIII

Effect of Certain Changes

     8.1 Anti-Dilution. If there is any change in the number of Shares through the
declaration of stock dividends or through a recapitalization which results in stock splits or
reverse stock splits, or through the combination or reclassification of such Shares, the Board
shall make corresponding adjustments to the number of Shares available for Options, the number of
such Shares covered by outstanding Options, and the exercise price per share of such Options in
order to appropriately reflect any increase or decrease in the number of issued Shares; provided,
however, that any fractional Shares resulting from such adjustment shall be eliminated. Any
determination made by the Board relating to such adjustments shall be final, binding and
conclusive.

     8.2 Change in Par Value. In the event of a change in the Common Stock of the Company,
as constituted as of the date of this Plan, which is limited to a change in all of its authorized
shares with par value into the same number of shares with a different par value or without par
value, the shares resulting from any such change shall be deemed to be the Common Stock within the
meaning of the Plan.

     8.3 Mergers and Consolidations. Notwithstanding the other Sections of this Article
VIII:

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     (i) in the case of and subject to the consummation of a Transaction, the Plan
and all Options issued hereunder shall terminate upon the effective time of any such
Transaction unless provision is made in connection with the Transaction in the sole
discretion of the parties thereto for the assumption or continuation by the
successor entity of Options theretofore granted, or the substitution of such Options
with new Options of the successor entity or parent thereof, with appropriate
adjustment as to the number and kind of shares and, if appropriate, the per share
exercise prices, as such parties shall agree;

     (ii) in the event of the termination of the Plan and all Options issued
hereunder, each Holder of Options shall be permitted, within a specified period of
time prior to the consummation of the Transaction as determined by the Committee, to
exercise all such Options which are then exercisable or will become exercisable as
of the effective time of the Transaction; provided however, that the exercise of
Options not exercisable prior to the Transaction shall be subject to the
consummation of the Transaction;

     (iii) notwithstanding anything to the contrary in Section 8.3(i), in the event
of a Transaction pursuant to which holders of the Shares of the Company will receive
upon consummation thereof a cash payment for each share surrendered in the
Transaction, the Company shall have the right, but not the obligation, to make or
provide for a cash payment to the grantees holding vested Options in exchange for
the cancellation thereof, in an amount equal to the difference between (A) the value
as determined by the Committee of the consideration payable per Share pursuant to
the Transaction (the “Sale Price”) times the number of Shares subject to
outstanding vested Options (to the extent then exercisable at prices not in excess
of the Sale Price) and (B) the aggregate exercise price of all such outstanding
vested Options.

     For purposes of applying Section 8.3: (A) the Sale Price of the Shares underlying the Options
shall be determined as of the time of the Transaction; (B) the Incentive Stock Options shall be
transformed, to the extent required, into Nonqualified Stock Options in reverse chronological
order, such that the last-granted Incentive Stock Option shall be the first Option transformed into
a Nonqualified Stock Option and the first granted Incentive Stock Option shall be the last Option
so transformed; and (C) the terms and conditions of each Nonqualified Stock Option so created shall
be identical, to the extent possible, in all respects to those of the Incentive Stock Option that
it replaces including but not limited to the fact that it shall be immediately exercisable in full
and shall remain exercisable until the time at which the Transaction becomes effective. In the
event that Incentive Stock Options are transformed into Nonqualified Stock Options by operation of
this Section 8.3, the Board may in its discretion issue replacement Option Agreements that reflect
the adjusted number of Incentive Stock Options and Nonqualified Stock Options. The Company shall
use its best efforts to give each Grantee written notice of any proposed Transaction at least
fourteen (14) days prior to the effective date of any such Transaction. Any Option not exercised by
the time the Transaction legally becomes effective shall thereupon terminate.

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     8.4 Rights of Participants. Except as expressly provided in this Article VIII, the
Grantee shall have no rights by reason of any subdivision or consolidation of shares of stock of
any class or the payment of any stock dividend or any other increase or decrease in the number of
shares of stock of any class or by reason of any dissolution, liquidation, merger, or consolidation
or spin-off of assets or stock of another corporation, and any issue by the Company of shares of
stock of any class, or securities convertible into shares of stock of any class, shall not affect,
and no adjustment by reason thereof shall be made with respect to, the number or price of Shares
subject to an Option. The grant of an Option shall not affect in any way the right or power of the
Company to make adjustments, reclassifications, reorganizations or changes of its capital or
business structures or to merge or to consolidate or to dissolve, liquidate or sell or transfer all
or part of its business or assets.

ARTICLE IX

Amendment

     9.1 Board Authority. The Board shall have complete and exclusive power and authority
to amend or modify the Plan in any or all respects. However, no such amendment or modification
shall adversely affect the rights and obligations with respect to Options at the time outstanding
under the Plan unless the Grantee consents to such amendment or modification. In addition, certain
amendments may require stockholder approval pursuant to applicable laws and regulations.

     9.2 Additional Options. Options may be granted under the Plan in excess of the number
of Options then available for grant under the Plan, provided any excess Options actually granted
shall be held in escrow until there is obtained stockholder approval of an amendment sufficiently
increasing the number of Options available for grant under the Plan. If such stockholder approval
is not obtained within twelve (12) months after the date the first such excess grants are made,
then all such escrowed Options so granted shall immediately terminate.

ARTICLE X

Issuance of Shares and Compliance with Securities Regulations

     The obligation of the Company to sell and deliver the Shares pursuant to Options granted under
this Plan shall be subject to all applicable laws, regulations, rules and approvals, including, but
not by way of limitation, the effectiveness of a registration statement under the Securities Act,
if deemed necessary or appropriate by the Board to register the Shares under such Act.

ARTICLE XI

Application of Funds

     Any proceeds received by the Company as a result of the exercise of Options granted under the
Plan may be used for any valid corporate purpose.

12

 

ARTICLE XII

Notice

     Any notice to the Company required under this Plan shall be in writing and shall either be
delivered in person or sent by registered or certified mail, return receipt requested, postage
prepaid, to the Company at its offices at c/o Eloqua Corporation, 553 Richmond Street West, Suite
214, Toronto, ON M5V 1Y6, Attention: Corporate Secretary.

ARTICLE XIII

Term of Plan

     The Plan shall terminate ten (10) years from the date upon which it is approved by the
stockholders of the Company or adopted by the Board, whichever is earlier, or on such earlier date
as may be determined by the Board. In any event, termination shall be deemed to be effective as of
the close of business on the day of termination. No Options may be granted after such termination.
Termination of the Plan, however, shall not affect the rights of Grantees under Options previously
granted to them, and all unexpired Options shall continue in full force and operation after
termination of the Plan until they lapse or terminate by their own terms and conditions.

ARTICLE XIV

No Contract of Employment

     Neither the adoption of this Plan nor the grant of any Option shall be deemed to obligate the
Company, any Subsidiary or any Affiliated Entity to continue the employment of any Employee. No
grant of any Option shall be construed as an inducement with respect to the continued employment of
an Employee or Executive or the continued engagement of a consultant.

ARTICLE XV

Effectiveness of the Plan

     The Plan shall become effective upon adoption by the Board; provided, however,
that the Plan shall be submitted for approval by the holders of a majority of the voting stock of
the Company and for such other approval as required by applicable laws and regulations. In the
event the stockholders shall fail to approve the Plan within 12 months before or after the Plan is
adopted by the Board, it and all Options granted thereunder shall be and become null and void.
Notwithstanding any other provision of the Plan to the contrary, no Options granted under the Plan
may be exercised until after such stockholder approval.

13

 

ARTICLE XVI

Captions

     The use of captions in this Plan is for convenience. The captions are not intended to provide
substantive rights.

ARTICLE XVII

Disqualifying Dispositions

     If securities acquired by exercise of an Incentive Stock Option granted under this Plan are
disposed of within two (2) years following the Date of Grant of the Incentive Stock Option or one
(1) year following the issuance of the securities to the Grantee (a “Disqualifying
Disposition”), the holder of such securities shall, immediately prior to such Disqualifying
Disposition, notify the Company in writing of the date and terms of such Disqualifying Disposition
and provide such other information regarding the Disqualifying Disposition as the Company may
reasonably require. Additionally, at the time of a Disqualifying Disposition, the Grantee shall
remit to the Company in cash, personal, certified or cashier’s check, or wire transfer the amount
of any applicable federal, state and local withholding taxes and employment taxes.

ARTICLE XVIII

Governing Law

     All questions concerning the construction, interpretation and validity of this Plan and the
instruments evidencing the Options granted hereunder shall be governed by and construed and
enforced in accordance with the internal laws of the State of Delaware, without giving effect to
any choice or conflict of law provision or rule that would cause the application of the laws of any
jurisdiction other than the State of Delaware. In furtherance of the foregoing, the internal law of
the State of Delaware will control the interpretation and construction of this Plan, even if under
such jurisdiction’s choice of law or conflict of law analysis, the substantive law of some other
jurisdiction would ordinarily apply.

14

 

ARTICLE XIX

Financial Statements

     19.1 California Securities Law Requirements. The terms of this Article apply only to
Options that would be subject to Section 25110 of the California Corporations Code (or any
successor law) but for the exemption contained in Section 25102(o) of the California Corporation
Code (or any successor law). For purposes of determining the applicability of the California
securities law requirements contained in this Article, all Options shall be deemed granted in the
state or province in which the Grantee is principally employed by the Company or any Parent,
Subsidiary or Affiliated Entity (as determined by the employer’s records) on the Date of Grant.
Except as modified by the provisions of this Article, all the other relevant provisions of the Plan
shall be applicable to such Options. Options under the Plan to which the California securities law
requirements of this Article do not apply shall not be subject to the terms of this Article.

          19.1.1 Financial Reports. The Company shall deliver a financial statement at least
annually to each Grantee holding Options or Shares issued under the Plan, unless such Grantee is a
key employee whose duties in connection with the Company assure such individual access to
equivalent information.

Approved: July 21, 2006.

15

 

Schedule A

Eloqua Limited

2006 STOCK OPTION PLAN

OPTION AGREEMENT

	1.	 	GRANT OF OPTION.

	 	(a)	 	GENERAL TERMS. Eloqua Limited, a Delaware corporation (the “Company”),
hereby grants to the Grantee named in the Notice of Stock Option Grant (the
“Notice”) attached to this Agreement, an Option to purchase the total number of
Shares set forth in the Notice, at the Option Price set forth in the Notice subject to
the terms, definitions and provisions of the 2006 Stock Option Plan (the
“Plan”) adopted by the Company, as the same may be amended from time to time,
which is incorporated in this Agreement by reference. In the event of a conflict
between the terms of the Plan and the terms of this Agreement, the terms of the Plan
shall govern. Unless otherwise defined in this Agreement, the terms used in this
Agreement shall have the meanings defined in the Plan.

	 	(b)	 	TAX STATUS OF OPTION FOR U.S. RESIDENTS. Unless and to the extent designated a
Nonstatutory Stock Option in the Notice of Stock Option Grant, this Option is intended
to be an Incentive Stock Option as defined in Section 422 of the United States Internal
Revenue Code of 1986, as amended (the “Code”), to the maximum extent permitted
under applicable U.S. tax law. If any portion of this Option is designated as an
Incentive Stock Option, it shall qualify as such only to the extent that the aggregate
Fair Market Value of the Shares (generally, the Option’s Option Price) subject to this
Option (and all other Incentive Stock Options granted to Grantee by the Company or
Subsidiary) that first become exercisable in any calendar year does not exceed
$(US)100,000. To the extent that the aggregate Fair Market Value of such Shares exceeds
$(US)100,000, the Shares in excess of such limit shall be treated as a Nonstatutory
Stock Option, in accordance with Article VI of the Plan.

	2.	 	EXERCISE OF OPTION. This Option shall be exercisable during its term in accordance with the
Vesting Schedule set out in Section 4.3 of the Plan, or as otherwise set forth in the Notice,
and with the provisions of Article VII of the Plan as follows, except to the extent that the
Committee in its sole and absolute discretion may provide for acceleration of unvested
options:

	 	(a)	 	RIGHT TO EXERCISE.

	 	(i)	 	This Option may not be exercised for a fraction of a share.
	 
	 	(ii)	 	In no event may this Option be exercised after the Expiration
Date of the Option as set forth in the Notice of Stock Option Grant.
	 
	 	(iii)	 	To the extent the Option is not vested at the date of
termination of Service for any reason, the Option may not be exercised. For the
purposes of this clause

16

 

	 	 	 	(iii), subject to any acceleration provisions agreed to
in writing between the Company and the Grantee, the date of termination of
Service shall be the date of actual notice of termination of Service as
determined by the Company without reference to any period of notice of
termination of employment to which the Grantee may be entitled at law or
pursuant to any employment agreement.
	 
	 	(iv)	 	This Option is exercisable for no more than 365 days after the
date that the Grantee’s Services terminate, if such termination is due to the
Grantee’s death or permanent and total disability.
	 
	 	(v)	 	This Option is exercisable for no more than ninety (90) days
after the date that Grantee’s Services terminate (other than as a result of
death or permanent and total disability or a Termination for Cause) (provided,
that, for this purpose the date of termination of Service shall be the date of
actual notice of termination of Service as determined by the Company without
reference to any period of notice of termination of employment to which the
Grantee may be entitled at law or pursuant to any employment agreement).
	 
	 	(vi)	 	This Option terminates immediately upon a Termination For Cause
of Service of the Grantee’s.
	 
	 	(vii)	 	With respect to any Incentive Stock Option that shall remain
in effect after a change in status from Employee to Non-employee Director or
consultant, such Incentive Stock Option shall cease to be treated as an
Incentive Stock Option and shall be treated as a Non-Qualified Stock Option on
the day three (3) months and one (1) day following such change in status.

	 	(b)	 	METHOD OF EXERCISE.

	 	(i)	 	This Option shall be exercisable by delivering to the Company
an Exercise Notice in the form prescribed by the Company as attached to the
Plan which shall state the election to exercise the Option, the whole number of
Shares in respect of which the Option is being exercised, and such other
representations and agreements as to the holder’s investment intent with
respect to such Shares of Common Stock as may be required by the Company
pursuant to the provisions of the Plan. Such written notice shall be signed by
Grantee and shall be delivered in person or by certified mail to the Corporate
Secretary of the Company. The written notice shall be accompanied by payment of
the Option Price. This Option shall be deemed to be exercised upon receipt by
the Company of such written notice accompanied by the payment of the Option
Price as set forth in Section 4 below. GRANTEE UNDERSTANDS AND AGREES THAT THE
EXERCISE NOTICE IMPOSES AN OBLIGATION TO EXECUTE AN INSTRUMENT OF ADHERENCE TO
THE COMPANY’S STOCKHOLDERS AGREEMENT AS AMENDED FROM TIME TO TIME.

17

 

	 	(ii)	 	As a condition to the exercise of this Option, Grantee agrees
to make adequate provision for federal, state, provincial or other tax
withholding obligations, if any, which arise upon the exercise of the Option or
disposition of Shares issued thereunder, whether by withholding, direct payment
to the Company, or otherwise.
	 
	 	(iii)	 	No Shares shall be issued pursuant to the exercise of an
Option unless such issuance and such exercise shall comply with all relevant
provisions of law and the requirements of any stock exchange upon which the
Shares may then be listed. Assuming such compliance, for income tax purposes
the Shares shall be considered transferred to Grantee on the date on which the
Option is exercised with respect to such Shares.

	3.	 	GRANTEE’S REPRESENTATIONS. In the event the Shares purchasable pursuant to the exercise of
this Option have not been registered under the Securities Act, at the time this Option is
exercised, Grantee shall, if required by the Company, concurrently with the exercise of all or
any portion of this Option, deliver to the Company an investment representation statement in
the customary form, a copy of which the Company will make available for Grantee’s review upon
request.

	4.	 	METHOD OF PAYMENT. Payment of the Option Price shall be by any of the following, or a
combination of the following, in the sole discretion of the Committee cash, personal or
cashier’s check or wire transfer to the Company but only to the extent and under the terms and
conditions set forth in the Exercise Notice.

	5.	 	RESTRICTIONS ON EXERCISE.

	 	(a)	 	The exercise of this Option and the issuance of the Shares upon such exercise
shall be subject to compliance by the Company and Grantee with all applicable
requirements of law relating thereto and with all applicable regulations of any stock
exchange (or the NASDAQ National Market, if applicable) on which the Shares may be
listed for trading at the time of such exercise and issuance.
	 
	 	(b)	 	The inability of the Company to obtain approval from any regulatory body having
authority deemed by the Company to be necessary to the lawful issuance and sale of any
Shares pursuant to this Option shall relieve the Company and its directors and officers
of any liability with respect to the non-issuance or sale of the Shares as to which
such approval shall not have been obtained. The Company, however, shall use its best
efforts to obtain all such approvals. The Option may not be exercised until such time
as the Plan has been approved by the stockholders of the Company.

	6.	 	NON-TRANSFERABILITY OF OPTION. This Option may not be transferred in any manner otherwise
than by will or by the laws of descent or distribution to Grantee’s Immediate Family. The
designation of a beneficiary does not constitute a transfer. An Option may be exercised during
the lifetime of Grantee only by Grantee or a transferee permitted by this section. The terms
of this Option shall be binding upon the executors, administrators, heirs, successors and
assigns of Grantee.

18

 

	7.	 	TERM OF OPTION. This Option may be exercised only within the term set out in the Notice
and/or the Plan, and may be exercised during such term only in accordance with the Plan and
the terms of this Option.

	8.	 	NO ADDITIONAL EMPLOYMENT RIGHTS. Grantee understands and agrees that the vesting of Options
pursuant to the Vesting Schedule is earned only by continuing as a provider of Services (not
through the act of being hired, being granted this Option or acquiring Shares). Grantee
further acknowledges and agrees that nothing in this Agreement or the Plan shall confer upon
Grantee any right with respect to continuation as an Employee, Non-Employee Director,
consultant, or service provider with the Company or any Subsidiary or Affiliated Entity, nor
shall it interfere in any way with his or her right to or the Company’s or any Subsidiary’s or
Affiliated Entity’s right to terminate his or her Service relationship at any time, with or
without cause.

	 	(a)	 	U.S. TAX CONSEQUENCES. If Grantee is a resident of the U.S. or otherwise
subject to taxation in the U.S., Grantee acknowledges that there are certain U.S.
federal tax consequences of the exercise of this Option and disposition of the Shares
under the law in effect as of the date of grant. GRANTEE SHOULD CONSULT HIS OR HER OWN
TAX ADVISOR BEFORE EXERCISING THIS OPTION OR DISPOSING OF THE SHARES.
	 
	 	(b)	 	NOTICE OF DISQUALIFYING DISPOSITION. If the Option granted to Grantee in this
Agreement is an Incentive Stock Option, and if Grantee sells or otherwise disposes of
any of the Shares acquired pursuant to the Incentive Stock Option on or before the
later of (i) the date two (2) years after the Date of Grant, or (ii) the date one (1)
year after transfer of such Shares to Grantee upon exercise of the Incentive Stock
Option, Grantee shall notify the Company in writing within thirty (30) days after the
date of any such disposition. Grantee agrees that upon a Disqualifying Disposition,
Grantee shall remit to the Company as set forth in Article XVII of the Plan the amount
of any applicable federal, state, provincial and local withholding and employment
taxes.

	9.	 	SIGNATURE. This Stock Option Agreement shall be deemed executed by the Company and Grantee
upon execution by such parties of the Notice of Stock Option Grant attached to this Stock
Option Agreement.

19

 

Schedule B

Eloqua Limited 2006 STOCK OPTION PLAN

NOTICE OF STOCK OPTION GRANT

	 	 	 	 	 	 	 

	 

	 	Grantee’s Name and Address:	 	 	 	 
	 

	 	 
	 	 

	 	 
	 

	 	 
	 	 

	 	 
	 

	 	 
	 	 

	 	 

     You have been granted an option to purchase shares of Common Stock of Eloqua Limited, subject
to the terms and conditions of this Notice of Stock Option Grant (the “Notice”), the Eloqua
Limited 2006 Stock Option Plan, as amended from time to time (the “Plan”) and the Option
Agreement (the “Option Agreement”) attached hereto (the terms and conditions of which are
incorporated by reference herein), as follows. Unless otherwise defined herein, the terms defined
in the Plan shall have the same defined meanings in this Notice. In the event of a conflict between
the terms of the Plan and the terms of this Notice, the terms of the Plan shall govern.

	 	 	 	 	 	 	 	 	 

	 

	 	Grant Number	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	 

	 	Date of Grant	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	 

	 	Vesting Commencement Date	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	 

	 	Option Price per Share
	 	U.S.$            
                      
                      
                        
                                 
	 
	 	 	 	 	 	 	 	 
	 

	 	Total Number of Shares Subject
to the 
Option (the “Shares”)	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	Aggregate Option Price	 	U.S.$            
                      
                      
                        
                                 	 	 
	 
	 	 	 	 	 	 	 	 
	 

	 	Type of Option:
	 	                    
	 	Incentive Stock Option	 	 
	 
	 	 	 	 	 	 	 	 
	 

	 	 	 	                    
	 	Non-Qualified Stock Option	 	 
	 

	 	Expiration Date:	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	Post-Termination Exercise Period:	 	 Ninety (90) days after the date that Grantee’s Services
terminate (if such termination is other than as a result of death or permanent and
total disability or a Termination For Cause) (provided, that, the date of termination
of Service shall be the date of actual notice of termination of Service as determined
by the Company without reference to any period of notice of termination of employment
to which the Grantee may be entitled at law or pursuant to any employment agreement);
365 days after the date that the Grantee’s Services
terminate, if such termination is due to Grantee’s
death or permanent and total disability;
	 
	 	 	 	 	Immediately upon Termination For Cause of Grantee’s Services.

 

 

Vesting Schedule:

     Subject to Grantee’s continuous Service and other limitations set forth in this Notice, the
Plan and the Option Agreement, the Option may be exercised, in whole or in part, in accordance with
the following schedule:

     
25% of the Shares subject to the Option shall vest on the first anniversary of the Vesting
Commencement Date, and thereafter, in thirty-six (36) successive equal monthly installments
upon completion of each of the next thirty-six (36) months.

     During any authorized leave of absence, the vesting of the Option as provided in this schedule
shall cease after the leave of absence exceeds a period of ninety (90) days. Vesting of the Option
shall resume upon the Grantee’s termination of the leave of absence and return to Service to the
Company, a Subsidiary or an Affiliated Entity.

     In the event of the Grantee’s change in status from Employee to Non-employee Director or a
consultant or from an Employee whose customary employment is 20 hours or more per week to an
Employee whose customary employment is fewer than 20 hours per week, vesting of the Option shall
continue only to the extent determined by the Committee as of such change in status. With respect
to any Incentive Stock Option that shall remain in effect after a change in status from Employee to
Non-employee Director or consultant, such Incentive Stock Option shall cease to be treated as an
Incentive Stock Option and shall be treated as a Non-Qualified Stock Option on the day three (3)
months and one (1) day following such change in status.

     IN WITNESS WHEREOF, the Company and the Grantee have executed this Notice and agree that the
Option is to be governed by the terms and conditions of this Notice, the Plan, and the Option
Agreement.

	 	 	 	 	 
	 	Eloqua Limited

a Delaware corporation

 	 
	 	By:  	
 	 
	 	Title: 	
 	 

THE GRANTEE ACKNOWLEDGES AND AGREES THAT THE SHARES SUBJECT TO THE OPTION SHALL VEST, IF AT ALL,
ONLY DURING THE PERIOD OF THE GRANTEE’S CONTINUOUS SERVICE (NOT THROUGH THE ACT OF BEING HIRED,
BEING GRANTED THE OPTION OR ACQUIRING SHARES HEREUNDER). THE GRANTEE FURTHER ACKNOWLEDGES AND
AGREES THAT NOTHING IN THIS NOTICE, THE OPTION AGREEMENT, OR THE PLAN SHALL CONFER UPON THE GRANTEE
ANY RIGHT WITH RESPECT TO FUTURE AWARDS OR CONTINUATION OF GRANTEE’S CONTINUOUS SERVICE, NOR SHALL
IT INTERFERE IN ANY WAY WITH THE GRANTEE’S RIGHT OR THE RIGHT OF THE GRANTEE’S EMPLOYER TO
TERMINATE GRANTEE’S CONTINUOUS SERVICE, WITH OR WITHOUT CAUSE.

2

 

     The Grantee acknowledges receipt of a copy of the Plan and the Option Agreement, and
represents that he or she is familiar with the terms and provisions thereof, and hereby accepts the
Option subject to all of the terms and provisions hereof and thereof. The Grantee has reviewed this
Notice, the Plan and the Option Agreement in their entirety, has had an opportunity to obtain the
advice of counsel prior to executing this Notice, and fully understands all provisions of this
Notice, the Plan and the Option Agreement. The Grantee hereby agrees that all disputes arising out
of or relating to this Notice, the Plan and the Option Agreement shall be resolved in accordance
with Section 18 of the Option Plan. The Grantee further agrees to notify the Company upon any
change in the residence address indicated in this Notice.

	 	 	 	 	 	 	 

	Dated:

	 	 	 	Signed:	 	 
	 

	 	 
	 	 	 	 
	 

	 	 	 	 	 	Grantee

3

 

Eloqua Limited

2006 Stock Option Plan

EXERCISE NOTICE

Eloqua Limited

c/o Eloqua Corporation

553 Richmond Street West, Suite 214

Toronto, ON M5V 1Y6

Attention: Corporate Secretary

This Exercise Notice (this “Notice”) is hereby submitted by the undersigned Grantee to
Eloqua Limited, a Delaware corporation (the “Company”) in connection with the Grantee’s
exercise of Options granted pursuant to the Eloqua Limited 2006 Stock Option Plan, as amended from
time to time (the “Plan”), a copy of which is attached hereto and incorporated herein as
Annex 1, and the Option Agreement with the Grantee, a copy of which is attached hereto and
incorporated herein as Annex 2. In the event of a conflict between the terms of the Plan
and the terms of this Notice, the terms of the Plan shall govern. Unless otherwise defined in this
Notice, the terms used in this Notice shall have the meanings defined in the Plan.

     (1) Exercise of Option. Effective as of today, _____________, the undersigned Grantee
hereby elects to exercise those of Grantee’s 

Option(s) (“Options”) to purchase shares of
the Common Stock of Eloqua Limited (the “Company”) which are specified in Exhibit A
attached hereto. The Grantee hereby represents and warrants to the Company that its purchase of the
Shares is voluntary and has not been induced by the expectation of future or continued employment,
appointment or engagement by or with the Company or any Subsidiary or Affiliated Entity.

     (2) Delivery of Payment. Grantee herewith delivers to the Company the Option Price of
the Shares underlying such Options, as set forth in the Option Agreement pursuant to which such
Option or Options were granted.

     (3) Representations of Grantee. Grantee acknowledges that Grantee has received, read
and understood the Plan and agrees to abide by and be bound by its terms and conditions.

     (4) Rights as Stockholder. Until the issuance of the Shares (as evidenced by the
appropriate entry on the books of the Company or of a duly authorized transfer agent of the
Company), no right to vote or receive dividends or any other rights as a stockholder shall exist
with respect to the Shares, notwithstanding the exercise of the Option. The Shares shall be issued
to the Grantee as soon as practicable after the Option is exercised. No adjustment
shall be made for a dividend or other right for which the record date is prior to the date of
issuance.

 

 

     (5) Stockholders Agreement. The Grantee hereby acknowledges receipt of a copy of the
Stockholders Agreement of the Company, as amended from time to time (the “Stockholders
Agreement”), by and among the Company and the other parties thereto. The Grantee has delivered
to the Company a copy of the Instrument of Adherence to the Stockholders Agreement, in the form
attached hereto as Exhibit B, duly executed by the Grantee and evidencing the Grantee’s
making of the representations and warranties and being bound by the covenants and obligations of
the Stockholders Agreement.

     (6) Tax Consultation. Grantee understands that Grantee may suffer adverse tax
consequences as a result of Grantee’s purchase or disposition of the Shares. Grantee represents
that Grantee has consulted with any tax consultants Grantee deems advisable in connection with the
purchase or disposition of the Shares and that Grantee is not relying on the Company for any tax
advice. The Grantee has reviewed with the Grantee’s own tax advisors the federal, state,
provincial, local and foreign tax consequences of this investment and the transactions contemplated
by this Notice. The Grantee is relying solely on such advisors and not on any statements or
representations of the Company or any of its agents. The Grantee understands that the Grantee (and
not the Company) shall be responsible for the Grantee’s own tax liability that may arise as a
result of this investment or the transactions contemplated by this Notice. The Grantee understands
that in the case of Shares, if any, acquired by exercise of a Nonstatutory or Nonqualified Stock
Option, including an Option denominated as an Incentive Stock Option which, for any reason, fails
to qualify as an Incentive Stock Option, Section 83 of the US Internal Revenue Code of 1986, as
amended (the “Code”), taxes as ordinary income the difference between the purchase price
for the Shares and the Fair Market Value of the Shares as of the date any restrictions on the
Shares lapse. In this context, “restriction” includes the right of the Company to buy back the
Shares pursuant to the Company’s Repurchase Option. Provided that the Grantee is a resident of the
US, the Grantee understands that the Grantee may elect to be taxed at the time the Shares are
purchased rather than when and as the Company’s repurchase option expires by filing an election
under Section 83(b) of the Code with the I.R.S. within thirty (30) days from the date of purchase.
The form for making this election is attached as Exhibit C hereto.

     THE GRANTEE ACKNOWLEDGES THAT IT IS THE GRANTEE’S SOLE RESPONSIBILITY AND NOT THE COMPANY’S TO
FILE TIMELY THE ELECTION UNDER SECTION 83(b), EVEN IF THE GRANTEE REQUESTS THE COMPANY OR ITS
REPRESENTATIVES TO MAKE THIS FILING ON THE GRANTEE’S BEHALF.

     (7) Restrictive Legends and Stop-Transfer Orders.

          (a) Grantee understands and agrees that the Company shall cause the legends set forth below or
legends substantially equivalent thereto, to be placed upon any certificate(s) evidencing ownership
of the Shares together with any other legends that may be required by the Company or by applicable
state, provincial or federal securities laws, with it
being understood that the Company shall cause any then inapplicable legends to be removed from
certificates representing Shares which are no longer Unreleased Shares and/or which have ceased to
become subject to other restrictions, as the case may be:

2

 

THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER
THE SECURITIES ACT OF 1933 (THE “ACT”) AND MAY NOT BE OFFERED,
SOLD OR OTHERWISE TRANSFERRED, PLEDGED OR HYPOTHECATED UNLESS AND
UNTIL REGISTERED UNDER THE ACT OR, IN THE OPINION OF COUNSEL
SATISFACTORY TO THE ISSUER OF THESE SECURITIES, SUCH OFFER, SALE
OR TRANSFER, PLEDGE OR HYPOTHECATION IS IN COMPLIANCE THEREWITH.

THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO
RESTRICTIONS ON TRANSFER AND MAY NOT BE SOLD, EXCHANGED,
TRANSFERRED, PLEDGED, HYPOTHECATED OR OTHERWISE DISPOSED OF EXCEPT
IN ACCORDANCE WITH AND SUBJECT TO ALL THE TERMS AND CONDITIONS OF
A STOCKHOLDERS AGREEMENT, AS AMENDED FROM TIME TO TIME, A COPY OF
WHICH THE COMPANY WILL FURNISH TO THE HOLDER OF THIS CERTIFICATE
UPON REQUEST AND WITHOUT CHARGE.

          (b) Stop-Transfer Notices. Grantee agrees that, in order to ensure compliance with the
restrictions referred to herein, the Company may issue appropriate “stop transfer” instructions to
its transfer agent, if any, and that, if the Company transfers its own securities, it may make
appropriate notations to the same effect in its own records.

          (c) Refusal to Transfer. The Company shall not be required (i) to transfer on its
books any Shares that have been sold or otherwise transferred in violation of any of the provisions
of this Notice or (ii) to treat as owner of such Shares or to accord the right to vote or pay
dividends to any Grantee or other transferee to whom such Shares shall have been so transferred.

     (8) Interpretation. Any dispute regarding the interpretation of this Notice shall be
submitted by Grantee or by the Company forthwith to the Committee which shall review such dispute
at its next regular meeting. The resolution of such a dispute by the Committee shall be final and
binding on all parties.

     (9) Governing Law; Severability. This Notice is governed by the internal laws of the
State of Delaware, without giving effect to any choice or conflict of law provisions or rule
that would cause the application of the laws of any jurisdictions other than the State of
Delaware.

     (10) Entire Agreement. The Plan and Option Agreement are incorporated herein by
reference. This Notice, the Plan, the Option Agreement, the Stockholders Agreement, the Instrument
of Adherence to the Stockholders Agreement attached hereto as Exhibit B which

3

 

Grantee is
signing and delivering concurrently herewith and the Investment Representation Statement attached
hereto as Exhibit D which Grantee is signing and delivering concurrently herewith
constitute the entire agreement of the parties with respect to the subject matter hereof and
supersede in their entirety all prior undertakings and agreements of the Company and Grantee with
respect to the subject matter hereof, and may not be modified adversely to the Grantee’s interest
except by means of a writing signed by the Company and Grantee.

GRANTEE ACKNOWLEDGES AND AGREES THAT THE VESTING OF OPTIONS PURSUANT TO THE VESTING SCHEDULE IS
EARNED IS EARNED ONLY BY CONTINUING IN SERVICE (NOT THROUGH THE ACT OF BEING HIRED OR PURCHASING
SHARES HEREUNDER). GRANTEE FURTHER ACKNOWLEDGES AND AGREES THAT THIS NOTICE, THE TRANSACTIONS
CONTEMPLATED HEREUNDER AND THE VESTING SCHEDULE SET FORTH HEREIN DO NOT CONSTITUTE AN EXPRESS OR
IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY
PERIOD, OR AT ALL, AND SHALL NOT INTERFERE WITH GRANTEE’S RIGHT OR THE COMPANY’S RIGHT TO TERMINATE
GRANTEE’S RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH OR WITHOUT CAUSE.

	 	 	 	 	 	 	 

	Submitted by:

	 	 	 	Accepted by:
	 	 
	 
	 	 	 	 	 	 
	GRANTEE:

	 	 	 	Eloqua Limited:
	 	 
	 
	 	 	 	 	 	 
	 

Signature

	 	 	 	 

By
	 	 
	 
	 	 	 	 	 	 
	 

Print Name

	 	 	 	 

Its
	 	 
	 
	 	 	 	 	 	 
	Address:

	 	 	 	Address

553 Richmond Street West, Suite 214
	 	 
	 

	 	 	 	Toronto, ON M5V 1Y6	 	 
	 

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	 	 	 

Date Received
	 	 
	 
	 	 	 	 	 	 
	 

Witness #1 to Grantee’s Signature

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

Witness #2 to Grantee’s Signature

	 	 	 	 	 	 

4

 

EXHIBIT A

OPTIONS TO BE EXERCISED

The undersigned Grantee wishes to exercise the following Options:

	 	 	 	 	 
	Date of Grant	 	# of Shares to be Acquired	 	ISO or NSO

A-1

 

EXHIBIT B

ELOQUA LIMITED

Instrument of Adherence

     The undersigned, _____________________, in order to become the owner or holder of ________
shares of the capital stock of ELOQUA LIMITED, a Delaware corporation (the “Company”),
hereby agrees to become a party to that certain Stockholders Agreement (the “Agreement”)
dated as of ________, 2006, among the Company and the other parties thereto, and to be bound by all
provisions thereof. The undersigned agrees to become an Existing Stockholder (as defined in the
Agreement) under the terms of the Agreement. This Instrument of Adherence shall take effect and
shall become a part of said Agreement immediately upon execution by the undersigned hereto and
acceptance thereof by the Company.

     EXECUTED as a contract under seal as of the date set forth below:

	 	 	 	 	 
	 	Signature:  
	 
	 
	 	Name:  
	 
	 
	 	By:  
	 
	 
	 	Address:  
	 
	 
	 	 	 
	 
	 	Social Security
No.:  
	 
	 
	 	Date:  
	 
	 
	 	Accepted:  	 
	 
	 	ELOQUA LIMITED  
	 
	 	By:  
	 
	 
	 	Name: 
	 
	 
	 	Title:   
	 
	 
	 	Date: 
	 

B-1

 

EXHIBIT C

ELECTION UNDER SECTION 83(b)

OF THE INTERNAL REVENUE CODE OF 1986

     The undersigned taxpayer hereby elects, pursuant to the above-referenced Federal Tax Code, to
include in taxpayer’s gross income for the current taxable year, the amount of any compensation
taxable to taxpayer in connection with his receipt of the property described below:

	1.	 	The name, address, taxpayer identification number and taxable year of the undersigned are as
follows:

NAME OF TAXPAYER:                     
                                
              
                               SPOUSE:                                        
             

ADDRESS:  

 

IDENTIFICATION NO.: TAXPAYER:           
                              
             
                     SPOUSE:                                        
             

TAXABLE YEAR:  

	2.	 	The property with respect to which the election is made is described as follows: __________ shares (the “Shares”) of the Common Stock of Eloqua Limited (the “Company”).
	 
	3.	 	The date on which the property was transferred is: __________________________________________________
	 
	4.	 	The property is subject to the following restrictions: ______________________________________________

The Shares may be repurchased by the Company, or its assignee, on certain events. This
right lapses with regard to a portion of the Shares based on the continued performance of
services by the taxpayer over time.

	5.	 	The fair market value at the time of transfer, determined without regard to any restriction
other than a restriction which by its terms will never lapse, of such property is: __________________________________________________________
	 
	6.	 	The amount (if any) paid for such property is: _________________________________________________

     The undersigned has submitted a copy of this statement to the person for whom the services
were performed in connection with the undersigned’s receipt of the above-described property. The
transferee of such property is the person performing the services in connection with the transfer
of said property.

     The undersigned understands that the foregoing election may not be revoked except with the
consent of the Commissioner of Internal Revenue.

	 	 	 

	Dated:                     , 20      
	 	 
	 

	 	 
	 

	 	Taxpayer

C-1

 

     The undersigned spouse of taxpayer joins in this election.

	 	 	 

	Dated:                     , 20      
	 	 
	 

	 	 
	 

	 	Spouse

C-2

 

THIS PAGE C-3 IS TO BE ATTACHED TO ANY SECTION 83(b) ELECTION FILED IN CONNECTION WITH THE EXERCISE
OF AN INCENTIVE STOCK OPTION.

     The property described in the above Section 83(b) election is comprised of shares of common
stock acquired pursuant to the exercise of an incentive stock option under Section 422 of the
Internal Revenue Code (the “Code”). Accordingly, it is the intent of the taxpayer to utilize this
election to achieve the following tax results:

     7. The purpose of this election is to have the alternative minimum taxable income attributable
to the purchased shares measured by the amount by which the fair market value of such shares at the
time of their transfer to the taxpayer exceeds the purchase price paid for the shares. In the
absence of this election, such alternative minimum taxable income would be measured by the spread
between the fair market value of the purchased shares and the purchase price which exists on the
various lapse dates in effect for the forfeiture restrictions applicable to such shares.

C-3

 

EXHIBIT D

INVESTMENT REPRESENTATION STATEMENT

GRANTEE:     _____________________

COMPANY:   Eloqua Limited

SECURITY:    COMMON STOCK

AMOUNT:     ________ SHARES

DATE:            ______________________

     In connection with the purchase of the above-listed securities (“Securities”), the undersigned
Grantee represents to the Company the following:

          (i) Grantee is aware of the Company’s business affairs and financial condition and has
acquired sufficient information about the Company to reach an informed and knowledgeable decision
to acquire the Securities. Grantee is acquiring these Securities for investment for Grantee’s own
account only and not with a view to, or for resale in connection with, any “distribution” thereof
within the meaning of the Securities Act of 1933, as amended (the “Securities Act”).

          (ii) Grantee acknowledges and understands that the Securities constitute “restricted
securities” under the Securities Act and have not been registered under the Securities Act in
reliance upon a specific exemption therefrom, which exemption depends upon, among other things, the
bona fide nature of Grantee’s investment intent as expressed herein. In this connection, Grantee
understands that, in the view of the Securities and Exchange Commission, the statutory basis for
such exemption may be unavailable if Grantee’s representation was predicated solely upon a present
intention to hold these Securities for the minimum capital gains period specified under tax
statutes, for a deferred sale, for or until an increase or decrease in the market price of the
Securities, or for a period of one year or any other fixed period in the future. Grantee further
understands that the Securities must be held indefinitely unless they are subsequently registered
under the Securities Act or an exemption from such registration is available. Grantee further
acknowledges and understands that the Company is under no obligation to register the Securities.
Grantee understands that the certificate evidencing the Securities will be imprinted with a legend
which prohibits the transfer of the Securities unless they are registered or such registration is
not required in the opinion of counsel satisfactory to the Company and any other legend required
under applicable state securities laws.

          (iii) Grantee is familiar with the provisions of Rule 701 and Rule 144, each promulgated under
the Securities Act, which, in substance, permit limited public resale of “restricted securities”
acquired, directly or indirectly from the issuer thereof, in a non-public offering subject to the
satisfaction of certain conditions. Rule 701 provides that if the issuer qualifies under Rule 701
at the time of the grant of the Option

D-1

 

to the Grantee, the exercise will be exempt from registration under the Securities Act. In the event the
Company becomes subject to the reporting requirements of Section 13 or l5(d) of the Securities
Exchange Act of 1934, ninety (90) days thereafter (or such longer period as any market stand-off
agreement may require) the Securities exempt under Rule 701 may be resold, subject to the
satisfaction of certain of the conditions specified by Rule 144, including: (1) the resale being
made through a broker in an unsolicited “broker’s transaction” or in transactions directly with a
market maker (as said term is defined under the Securities Exchange Act of 1934); and, in the case
of an affiliate, (2) the availability of certain public information about the Company, (3) the
amount of Securities being sold during any three month period not exceeding the limitations
specified in Rule 144(e), and (4) the timely filing of a Form 144, if applicable.

In the event that the Company does not qualify under Rule 701 at the time of grant of the Option,
then the Securities may be resold in certain limited circumstances subject to the provisions of
Rule 144, which requires the resale to occur not less than one year after the later of the date the
Securities were sold by the Company or the date the Securities were sold by an affiliate of the
Company, within the meaning of Rule 144; and, in the case of acquisition of the Securities by an
affiliate, or by a non-affiliate who subsequently holds the Securities less than two years, the
satisfaction of the conditions set forth in sections (1), (2), (3) and (4) of the paragraph
immediately above.

          (iv) Grantee further understands that in the event all of the applicable requirements of Rule
701 or 144 are not satisfied, registration under the Securities Act, compliance with Regulation A,
or some other registration exemption will be required; and that, notwithstanding the fact that
Rules 144 and 701 are not exclusive, the Staff of the Securities and Exchange Commission has
expressed its opinion that persons proposing to sell private placement securities other than in a
registered offering and otherwise than pursuant to Rules 144 or 701 will have a substantial burden
of proof in establishing that an exemption from registration is available for such offers or sales,
and that such persons and their respective brokers who participate in such transactions do so at
their own risk. Grantee understands that no assurances can be given that any such other
registration exemption will be available in such event.

	 	 	 	 	 
	 	Signature of Grantee:
 	 
	 	 	 
	 	
 	 
	 	 	 
	 	Date:  	
 	 

D-2exv10w2

Exhibit
10.2

ELOQUA LIMITED

2006

US EMPLOYEE

STOCK OPTION PLAN

ARTICLE 1 — DEFINITIONS

	1.1	 	When used herein, the following terms shall have the following meanings:

“Affiliate” — has the meaning given to that term in the Securities Act (Ontario).

“Board” — means the Board of Directors of the Company.

“Business Day” means a day other than a Saturday, Sunday or any other day which is a statutory
holiday in the Province of Ontario.

“Code” shall mean the U.S. Internal Revenue Code of 1986, as now in effect or
as hereafter amended.

“Committee” — means the Compensation Committee of the Board or such other committee of the
Board as determined from time to time by the Board.

“Company” — means Eloqua Limited and its Affiliates, including without limitation, Eloqua
Corporation.

“Exchange” — means The Toronto Stock Exchange, the National Market System of the National
Association of Securities Dealers Automated Quotation System, the Canadian Venture Exchange or
any other stock exchange or quotation system on which the Shares are listed and posted for
trading or quoted.

“Exercise Notice” — has the meaning set forth in Section 3.5.

“Exercise Price” — means the price at which a Share may be purchased pursuant to the exercise
of an Option.

“Exercise Term” — means the period of time during which Options may be exercised.

“Fair Market Value” — per Share, means the price a willing buyer under no
compulsion to buy and with complete information regarding the Company would pay
to a willing seller under no compulsion to sell for one Share and without any
minority discount, as determined by the Board in its sole discretion from time
to time.

“Incentive Stock Option” shall mean any Option designated as an “incentive stock
option” within the meaning of Code Section 422.

 

 

“Insiders” shall have the meaning ascribed thereto in the Securities Act (Ontario).

“Nonqualified Stock Option” or “Nonstatutory Stock Option” shall mean any Option that is not an
Incentive Stock Option, including any Option that provides at the time of grant that it will not be
treated as an Incentive Stock Option.

“Option” — means a right which may be granted to a Participant pursuant to the terms of this
Agreement which allows the Participant to purchase Shares at a set price for a future period which
does not exceed 10 years and includes both an Incentive Stock Option and a Nonqualified Stock
Option.

“Option Agreement” — means a signed written agreement evidencing the terms and conditions upon
which an Option is granted under this Plan in the form attached as Schedule B hereto or in such
other form as may from time to time be approved by the Board.

“Option Put Price” means, with respect to a particular Option, the difference between the Fair
Market Value of one Share and the exercise price per share pursuant to such Option.

“Participant” — means an eligible Service Provider who has agreed to participate in the Plan on
such terms as the Board may specify at the time he or she is designated as an eligible Service
Provider.

“Personal Holding Company” — means, in relation to a Service Provider, a body corporate, the issued
and outstanding voting securities of which are beneficially owned, directly or indirectly, by the
Service Provider and/or the spouse, children and/or grandchildren of the Service Provider.

“Plan” — means the 2006 Eloqua US Employee Stock Option Plan.

“Registered Retirement Savings Plan” — means, in relation to a Service Provider, a registered
retirement savings plan established for the sole benefit of that Service Provider.

“Securities Act” means the U.S. Securities Act of 1933, as amended from time to time.

“Service Provider” — means:

	 	(i)	 	an officer or director (including, for greater certainty, Insiders) of the Company or any of
its Affiliates;
	 
	 	(ii)	 	an employee of the Company or any of its Affiliates; or

2

 

	 	(iii)	 	any other person, firm or Company engaged to provide management or
consulting services for or to the Company or any of its Affiliates;

“Shares” — means shares of Standard Common Stock of the Company.

“Take-over Bid” means an offer to acquire a majority of the issued and
outstanding shares of the Company made to any person or company or group of
persons or companies or an offer to exchange a majority of such shares for the
 shares of another company(ies) pursuant to any amalgamation, merger,
reorganization, consolidation, or similar transaction.

ARTICLE 2 — GENERAL

	2.1	 	Purpose: The purpose of this Plan is to provide Participants with an opportunity to
acquire Shares of the Company.
	 
	2.2	 	Administration:

	 	(a)	 	The Plan shall be administered by the Board.
	 
	 	(b)	 	The Board shall have the sole and complete authority (i) to approve
the selection of Participants, (ii) to grant Options in such form as it
shall determine, (iii) to impose such limitations, restrictions and
conditions including, but not limited to, vesting conditions and
restrictions, upon such Options as it shall deem appropriate, (iv) to
accelerate the vesting conditions attaching to any Option, (v) to
interpret the Plan and to adopt, amend and rescind administrative
guidelines and other rules and regulations relating to the Plan, and (vi)
to make all other determinations and take all other actions necessary or
advisable for the implementation and administration of the Plan. The
Board’s determinations and actions within its authority under the Plan
shall be conclusive and binding upon the Company and all other persons.
Any determination or other decision approved by a majority of the members
of the Board shall be deemed to be a determination or decision of that
matter by the Board. Neither the Board nor any member of the Committee
shall be liable for any action or determination made in good faith with
respect to the Plan.
	 
	 	(c)	 	To the extent permitted by law, the Board may from time to time
delegate to a Committee of the Board all or any of the powers conferred on
the Board under the Plan. In such event, the Committee, shall exercise the
delegated powers in the manner and on the terms authorized by the Board,
Any decision made or action taken by the Committee arising out of or in

3

 

	 	 	 	connection with the administration or interpretation of the Plan in this
context shall be final and conclusive.

	2.3	 	Interpretation:

	 	(a)	 	Whenever the Board or, where authorized, a Committee, is to exercise its
discretion in the administration of terms and conditions of this Plan, the term
“discretion” shall mean the “sole and absolute discretion” of the Board or such
Committee, as the case may be.
	 
	 	(b)	 	Whenever an Option may be granted pursuant to the terms and conditions of this
Plan, the President and the Chief Executive Officer of the Company may make
recommendations for consideration of the Board or Committee with respect to the
granting of such Options.

	2.4	 	Eligibility for Options: The persons eligible to be granted Options shall be such of
the Service Providers as the Board shall from time to time determine in its discretion. In
determining the Options to be granted to eligible Service Providers under the Plan, the Board
shall give due consideration to the value of each such Service Provider’s present potential
contribution to the success of the Company or any Affiliates.

Notwithstanding the foregoing, if an eligible Service Provider wishes to hold Options granted
to him or her (or the Shares issuable upon the exercise thereof) through a Personal Holding
Company or a Registered Retirement Savings Plan, such eligible Service Provider may only do
so with the prior written consent of the Board, which consent may be given or withheld by the
Board in its discretion on such conditions as the Board may impose including without
limitations the delivery of any undertakings which the Board may require. If the Board
consents to the designation of a Personal Holding Company or Registered Retirement Savings
Plan by an eligible Service Provider then, except where the context requires otherwise, the
provisions of the Plan shall be applied mutatis mutandis to such Personal Holding Company or
Registered Retirement Savings Plan. In approving this selection, the Board or the Committee,
as the case may be, shall consider such factors as it deems relevant subject to the
provisions of the Plan.

Options
granted to an employee of the Company or an Affiliate of the Company who is a
resident of the U.S. on the date of grant shall be, unless otherwise indicated in the Option
Agreement, Nonqualified Stock Options on the date of grant.

	2.5	 	Shares Subject to the Plan:

	 	(a)	 	The aggregate number of Shares subject to Options granted under the Plan shall
(subject to adjustment of such number pursuant to the provisions of Article 4 hereof) be
1,743,778 Shares. In the event that any Option expires or

4

 

	 	 	 	otherwise terminates for any
reason (whether such Option is vested or non vested at the time of termination), without
having been exercised in full, the unpurchased Shares subject to that Option shall once
again become available for the granting of Options.
	 	(b)	 	All Options will conform to all applicable provisions prescribed by the Plan
and to such specific terms and conditions as may be determined by the Board or, where
authorized, the Committee, at the time the Option is granted. The granting of any
Option must, in order to become effective and binding on the Company, be authorized or
approved by the Board or, where authorized, the Committee. Shares in respect of which
an Option is granted, but not exercised prior to the termination/expiry of such Option,
whether through lapse of time or otherwise, shall be available for issuance pursuant to
Options thereafter granted by the Board or, where authorized, the Committee. All Shares
issued pursuant to the due exercise of Options will be so issued as fully paid and
non-assessable shares in the capital of the Company.

	2.6	 	Option Agreements: All grants of Options under the Plan shall be evidenced by an
Option Agreement. Such Option Agreements shall be subject to the applicable provisions of the
Plan and shall clearly set out the Exercise Term in addition to such other provisions as are
required by the Plan or which the Board or the Committee, as the case may be, may direct. Any
proper officer of the Company is authorized and empowered to execute on behalf of the Company
any Option Agreements required to be delivered to the Participants from time to time as
designated by the Board or the Committee, as the case may be.
	 
	2.7	 	Loans to Participants: The Board, or where authorized, the Committee, as the case may
be, may, in its discretion authorize the provision to Participants of low interest or
interest-free full recourse loans to finance the purchase of Shares pursuant to the exercise
of Options granted under the Plan. In no case, however, shall any loan granted to a
Participant pursuant to this Section remain outstanding for a period exceeding 5 years from
the date of grant of the Option.
	 
	2.8	 	Non-transferability: Options granted under the Plan may only be exercised by a
Participant personally and no assignment or transfer of Options whether voluntary,
involuntary, by operation of law or otherwise, shall vest any interest or right in such
Options whatsoever in any assignee or transferee, but immediately upon any assignment or
transfer, or any attempt to make the same, such Options shall terminate and be of no further
effect.

ARTICLE 3 — SHARE OPTIONS

	3.1	 	Award of Options: The Board may, from time to time, subject to the provisions of the
Plan and such other terms and conditions as the Board or the Committee, as the

5

 

	 	 	case may be, may prescribe, award Options to any Participant and the Company shall enter into an Option
Agreement with each Participant.
	 
	3.2	 	Exercise Term:

	 	(a)	 	Subject to any vesting conditions imposed by the Board or the Committee in its
sole discretion, Options granted to Participants may only be exercisable by the
Participant if such vesting conditions have been satisfied.
	 
	 	(b)	 	The maximum term during which Options may be exercised shall be determined by
the Board or the Committee, but in no event shall the Exercise Term of an Option exceed
10 years from the date of its grant.
	 
	 	(c)	 	Subject to Subsections 3.2(a) and 3.2(b), the provisions of the Plan and the
Option Agreement, Options may be exercised by means of giving an Exercise Notice
addressed to the Company.

	3.3	 	Exercise Price: The Exercise Price of any Option shall be (i) if the Shares are
listed and posted for trading on one Exchange, the closing sale price for board lots of Shares
on such Exchange on the first Business Day immediately preceding the day on which the Exercise
Price is to be determined on which at least one board lot was traded, (ii) if the Shares are
listed and posted for trading on more than one Exchange, the greatest of the closing sale
prices for board lots of Shares on such Exchanges on the first Business Day immediately
preceding the day on which the Exercise Price is to be determined on which at least one board
lot was traded, and (iii) if the Shares are not listed and posted for trading on an Exchange,
the Exercise Price shall be the Fair Market Value on the first Business Day immediately
preceding the day on which the Exercise Price is to be determined.
	 
	3.4	 	Payment of Exercise Price. The Exercise Price shall be fully paid in cash or loans
at the time of exercise for the number of Shares specified in the notice and shall include the
aggregate amount of any federal, state, provincial and/or local withholding taxes, if any,
attributable to the transfer of stock pursuant to the exercise of the Option. No Shares shall
be issued or transferred until full cash payment has been received therefor. The date of
exercise of an Option shall be the date on which written notice of exercise shall have been
delivered to the Company, but the exercise of an Option shall not be effective until the
person (or persons) exercising the Option shall have complied with all provisions of the Plan
and the Option Agreement governing the exercise of the Option. As soon as practicable after
receipt of any Exercise Notice and full payment, the Company shall deliver to the eligible
Participant, a certificate or certificates representing the acquired Shares.
	 
	3.5	 	Exercise: Each Option Agreement shall provide that Options shall be exercised by
delivering a written Exercise Notice to the Company (an “Exercise Notice”), in substantially
the form of Exhibit A attached hereto. Each Exercise Notice shall state

6

 

	 	 	the number of Shares
with respect to which the Option is being exercised and shall be signed by the person (or
persons) exercising the Option and, in the event the Option is being exercised by any person
other than the Participant, shall be accompanied by proof, satisfactory to counsel for the
Company, of the right of such person to exercise the Option.
	 
	3.6	 	Conditions of Exercise: Notwithstanding any other provision of this Plan, as a
condition to the exercise of any Option, the Participant agrees to attorn to and become a
party to any stockholders’ agreement then in effect for the Company.
	 
	3.7	 	Termination of Employment for Cause: Where a Participant’s employment with the
Company or an Affiliate is terminated for cause (as such term is defined in law), each Option
granted to that Participant that has vested and each Option granted to that Participant that
has not then vested shall, subject to the discretion of the Board or the Committee, to extend
the same, immediately terminate.
	 
	3.8	 	Death: In the event of the death of a Participant, all Options which have vested may
be exercised by the Participant’s estate at any time until the first to occur of the date
which is 3 months following the date of death or the expiry date of such Options, or for such
longer period of time as the Board or the Committee may determine. Each Option granted to that
Participant that has not then vested shall, subject to the discretion of the Board or the
Committee to extend the same, immediately terminate.
	 
	3.9	 	Termination of Employment for Other than Cause or Death: Where a Participant’s
employment with the Company or an Affiliate terminates for any reason other than as
contemplated in Sections 3.7 or 3.8 above including, without
limitation, termination as a
result of disability, or in the event a Director resigns, is removed as a director prior to
the end of his term or is not re-elected to the Board of Directors, Options granted to such
Participants that have vested may be exercised by the Participant at any time until the first
to occur of the date which is 3 months following the date of termination, resignation, removal
or non-re-election, as the case may be, or the expiry date of such Options, or for such longer
period of time as the Board or the Committee may determine. Each Option granted to that
Participant that has not then vested at the time of such termination, resignation, removal or
non-re-election shall, subject to the discretion of the Board or the Committee, to extend the
same, immediately terminate. For greater certainty, the date of termination or resignation of
a Participant shall be the date which is designated by the Company as the last day of the
Participant’s employment or services and specifically does not mean the date on which any
period of statutory, contractual or reasonable notice that the Company may be required at law
to provide to the Participant, would expire.
	 
	3.10	 	Exercise Upon Take-over: If a Take-over Bid is made, then, notwithstanding Subsection
3.2(a) hereof, but subject to the other provisions of the Plan and subject to any required
regulatory approvals, the following shall apply:

7

 

	 	(a)	 	The Company may, in its sole and arbitrary discretion, give its express consent to the
exercise of any Options which are outstanding at the time that such Take-over Bid was made
regardless of whether such Options have vested. All unvested Options in respect of which the
Company has so expressly consented and all vested Options are herein referred to as
“Exercisable Options”. All unvested Options in respect of which the Company has not so
expressly consented are herein referred to as “Unexercisable Options”.
	 
	 	(b)	 	If the Company has so expressly consented to the exercise of any Options outstanding at the
time that such Take-over Bid was made, the Company shall, immediately after such consent has
been given, give a notice in writing (a “Take-over Bid Notice”) to each Participant then
holding unexpired Options (whether vested or not) advising of the making of the Take-over Bid
and such notice shall provide reasonable particulars of the Take-over Bid Notice and
specifying those Options which are Exercisable Options and those which are Unexercisable
Options and shall specify that the Participant may, at any time during the period commencing
on the date of the Take-over Bid Notice and ending on the date which is five days following
the giving of the Take-over Bid Notice, exercise all or any portion of any such unexpired
Exercisable Options then held by the Participant. Subject to the provisions of Subsection
3.10(e), all Unexercisable Options shall be deemed to have expired and shall be null and void
upon the giving of a Take-over Bid Notice.
	 
	 	(c)	 	If a Participant wishes to exercise any Exercisable Options, such exercise shall be made in
accordance with Subsection 3.2(c); provided that, if necessary in order to permit such
Participant to participate in the Take-over Bid, the Options so exercised shall be deemed to
have been exercised and the issuance of the Shares issuable upon such exercise (such Shares
being referred to in this Section 3.9 as the “Specified Shares”) shall be deemed to have been
issued, effective as of the first business day immediately prior to the date on which the
Take-over Bid was made.
	 
	 	(d)	 	If, upon the expiry of the applicable Option exercise period
specified in paragraph 3.10 (b) above, the Take-over Bid is completed and a Participant did not, prior to the expiration of
such exercise period, exercise the entire or any portion of the Exercisable Options which such
Participant could have exercised in accordance with the provisions of this Section 3.9, then,
as of and from the expiry of such exercise period, the Participant shall cease to have any
further right to exercise such Exercisable Option, in whole or in part, and each such
Exercisable Option shall be deemed to have expired and shall be null and void.
	 
	 	(e)	 	If:

8

 

	 	(i)	 	the Take-over Bid is not completed, or
	 
	 	(ii)	 	all of the Specified Shares tendered by the Participant
pursuant to the Take-over Bid are not purchased by the offeror in respect
thereof;
	 
	 	(A)	 	the Specified Shares or, in the case of clause (ii)
above, the portion thereof that are not taken up and paid for by such
offeror, shall be returned by the Participant to the Company and either
cancelled or reinstated as authorized but unissued Shares, and the terms set
forth in Sections 3.2(a) and 3.2(b) shall again apply to the Exercisable
Options (or remaining portion thereof, as the case may be) pursuant to which
the Specified Shares were purchased, and
	 
	 	(B)	 	all Unexercisable Options shall be reinstated and terms of
Sections 3.2(a) and (b) shall again apply to such Options.

	 	(f)	 	If any Specified Shares are returned to the Company pursuant to Subsection 3.10(e)
above, the Company shall refund the applicable purchase price (without interest) to the
Participant in respect of such Specified Shares.
	 
	 	(g)	 	In no event shall the Participant be entitled to sell or otherwise dispose
of the Specified Shares otherwise than pursuant to the Take-over Bid.

ARTICLE 4 — REORGANIZATION OF THE COMPANY

	4.1	 	General: The existence of any Options shall not affect in any way the right or power of
the Company or its shareholders to make or authorize any adjustment, recapitalization,
reorganization or any other change in the Company’s capital structure or its business, or any
amalgamation, combination, merger or consolidation involving the Company or to create or issue any
bonds, debentures, shares of any class or other securities of the Company or the rights and
conditions attaching thereto or to effect the dissolution or liquidation of the Company or any sale
or transfer of all or any part of its assets or business, or any other corporate act or proceeding,
whether of similar character or otherwise.
	 
	4.2	 	Reorganization of Company’s Capital: Should the Company effect a subdivision or
consolidation of shares or any similar capital reorganization or a payment of a stock dividend
(other than a stock dividend which is in lieu of a cash dividend), or should any other change
be made in the capitalization of the Company which, in the opinion of the Board or the
Committee, would warrant an adjustment to the number of Shares which may be acquired on the
exercise of any outstanding Options and/or an adjustment to the Exercise Price thereof in
order to preserve proportionately the rights and obligations of Participants, such adjustment
shall be made as may be equitable and appropriate to that end. Notwithstanding anything
hereinabove, a

9

 

	 	 	decision of the Board or the Committee in respect of any and all matters
falling within the scope of this Section or Section 4.3 shall be final and without recourse on
the part of any Participant and his or her heirs or legal representatives.
	 	 
	4.3	 	Other Events Affecting the Company: In the event of an amalgamation, combination,
merger or other reorganization involving the Company, by exchange of shares of any class, by
sale or lease of assets, or otherwise, which in the opinion of the Board or the Committee
warrants (i) an adjustment to the number of Shares which may be acquired on the exercise of
any outstanding Options and/or (ii) the change, conversion or exchange of Shares into other
 shares which may be acquired on the exercise of any outstanding Options and/or (iii) an
adjustment to the Exercise Price thereof, in each case in order to preserve proportionately
the rights and obligations of Participants, such adjustments shall be made as may be equitable
and appropriate to that end.
	 
	4.4	 	Immediate Exercise of Options: Where the Board or the Committee determines that the
adjustments provided for in Sections 4.2 and 4.3 would not preserve proportionately the rights
and obligations of Participants in the circumstances or otherwise determines that it is
appropriate the Board or the Committee may permit the immediate exercise of any outstanding
Options which are not otherwise exercisable.
	 
	4.5	 	Issue by Company of Additional Shares: Except as expressly provided in this Article
4, the issue by the Company of shares of any class, or securities convertible into shares of
any class, for money, services or property either upon direct sale or upon the exercise of
rights or warrants to subscribe therefor, or upon conversion of shares or obligations of the
Company convertible into such shares or securities, shall not affect, and no adjustment by
reason thereof shall be made with respect to, the number of Shares which may be acquired on
the exercise of any outstanding Options or the Exercise Price under such Options.
	 
	4.6	 	Applicable Law. The obligation of the Company to sell and deliver the Shares pursuant
to Options granted under this Plan shall be subject to all applicable laws, regulations, rules
and approvals, including, but not by way of limitation, the effectiveness of a registration
statement under the Securities Act, if deemed necessary or appropriate by the Board to
register the Shares under such Act.

ARTICLE 5 — NOTICES

	5.1	 	Notices:

	 	(a)	 	Any payment, notice, statement, certificate or other instrument required or
permitted to be given to a Participant or any person claiming or deriving any rights
through him or her shall be given by:

10

 

	 	(i)	 	delivering it personally to the Participant or to the
person claiming or deriving rights through him or her, as the case may be;
or
	 
	 	(ii)	 	mailing it postage paid (provided that the postal service
is then in operation) or delivering it to the address which is maintained
for the Participant in the Company’s records.

	 	(b)	 	Any payment, notice, statement, certificate or instrument required or
permitted to be given to the Company shall be given by mailing it postage prepaid
(provided that the postal service is then in operation) or delivering it to the
Company at the following address:

Eloqua Limited

c/o Eloqua Corporation

553 Richmond Street West, Suite 214

Toronto, ON M5V 1Y6

Attention: Mark A. Organ

Facsimile: (416) 864-1881

	 	(c)	 	Any payment, notice, statement, certificate or other instrument referred to
in subsection 5.1 (b) hereof, if delivered, shall be deemed to have been given or
delivered on the date on which it was delivered or, if mailed (provided that the
postal service is then in operation), shall be deemed to have been given or delivered
on the fourth Business Day following the date on which it was mailed.

ARTICLE 6 — MISCELLANEOUS PROVISIONS

	6.1	 	Legal Requirement: The Company shall not be obligated to grant any Options if the
issuance or exercise thereof would constitute a violation by the Participants or the Company
of any provisions of any applicable valid statutory or regulatory
enactment.
	 
	6.2	 	Rights of Participant: The Plan shall not give any employee the right to be employed
by the Company or to continue to be employed by the Company. No Participant shall have any
rights as a shareholder of the Company in respect of Shares issuable on the exercise of rights
to acquire Shares under any Option until the allotment and issuance to the Participant of
certificates representing such Shares
	 
	6.3	 	Amendment or Discontinuance: Subject to receipt of any necessary regulatory
approval, the Board or the Committee may, at any time or from time to time, amend, suspend
or terminate the Plan or any provisions thereof in such respects as it, in its discretion,
may determine appropriate provided, however, that no amendment, suspension or termination of
the Plan shall, without the consent of any Participant or

11

 

	 	 	the representatives of
his or her estate, as applicable, alter or impair any rights or obligations arising from any
Option previously granted to a Participant under the Plan.
	 
	6.4	 	Indemnification; Every director of the Company shall at all times be indemnified and
saved harmless by the Company from and against all costs, charges and expenses whatsoever
including any income tax liability arising from any such indemnification, which such director
may sustain or incur by reason of any action, suit or proceeding, proceeded or threatened
against the director, otherwise than by the Company, for or in respect of any act done or
omitted by the director in respect of the Plan, such costs, charges and expenses to include
any amount paid to settle such action, suit or proceeding or in satisfaction of any judgment
rendered therein.
	 
	6.5	 	Effective Date: The Plan is effective as of the date on which it has been approved by
the Board.
	 
	6.6	 	Governing Law: All questions concerning the construction, interpretation and validity
of this Plan and the instruments evidencing the Options granted hereunder shall be governed by
and construed and enforced in accordance with the internal laws of the State of Delaware,
without giving effect to any choice or conflict of law provision or rule that would cause the
application of the laws of any jurisdiction other than the State of Delaware. In furtherance
of the foregoing, the internal law of the State of Delaware will control the interpretation
and construction of this Plan, even if under such jurisdiction’s choice of law or conflict of
law analysis, the substantive law of some other jurisdiction would ordinarily apply.
	 
	6.7	 	Successors and Assign: The Company, every Participant and their respective heirs,
executors, administrators, successors and assigns shall be bound by the terms and conditions
of the Plan.
	 
	6.8	 	Approvals. The Plan shall become effective upon adoption by the Board; provided,
however, that the Plan shall be submitted for approval by the holders of a majority of the
voting stock of the Company and for such other approval as required by applicable laws and
regulations. In the event the stockholders shall fail to approve the Plan within 12 months
before or after the Plan is adopted by the Board, it and all Options granted thereunder shall
be and become null and void. Notwithstanding any other provision of the Plan to the contrary,
no Options granted under the Plan may be exercised until after such stockholder approval.

Approved: July 21, 2006.

12

 

Schedule A

Eloqua Limited

2006 US Employee Stock Option Plan

EXERCISE NOTICE

Eloqua Limited

c/o Eloqua Corporation

553 Richmond Street West, Suite 214

Toronto, ON M5V 1Y6

Attention: Corporate Secretary

This Exercise Notice (this “Notice”) is hereby submitted by the undersigned Participant to
Eloqua Limited, a Delaware corporation (the “Company”) in connection with the Participant’s
exercise of Options granted pursuant to the Eloqua Limited 2006 US Employee Stock Option Plan, as
amended from time to time (the “Plan”), a copy of which is attached hereto and incorporated herein
as Annex 1, and the Option Agreement with the Participant, a copy of which is attached
hereto and incorporated herein as Annex 2, In the event of a conflict between the terms of
the Plan and the terms of this Notice, the terms of the Plan shall govern. Unless otherwise defined
in this Notice, the terms used in this Notice shall have the meanings defined in the Plan.

	1.	 	Exercise of Option. Effective as of today,
                         , the undersigned Participant hereby elects to exercise those of
Participant’s Option(s) (“Options”) to purchase shares of the Standard Common Stock
of Eloqua Limited (the “Company”) which are specified in Exhibit A attached hereto.
The Participant hereby represents and warrants to the Company that its purchase of the
Shares is voluntary and has not been induced by the expectation of future or continued
employment, appointment or engagement by or with the Company.
	 
	2.	 	Delivery of Payment. Participant herewith delivers to the Company the Option Price of
the Shares underlying such Options, as set forth in the Option Agreement pursuant to which
such Option or Options were granted.
	 
	3.	 	Representations of Participant Participant acknowledges that Participant has
received, read and understood the Plan and agrees to abide by and be bound by its terms and
conditions.
	 
	4.	 	Rights as Stockholder. Until the issuance of the Shares (as evidenced by the
appropriate entry on the books of the Company or of a duly authorized

13

 

	 	 	transfer agent of the Company), no right to vote or receive dividends or any other rights
as a stockholder shall exist with respect to the Shares, notwithstanding the exercise of
the Option. The Shares shall be issued to the Participant as soon as practicable after the
Option is exercised. No adjustment shall be made for a dividend or other right for which
the record date is prior to the date of issuance.
	5.	 	Stockholders Agreement. The Participant hereby acknowledges receipt of a copy of the
Stockholders Agreement, dated as of August, 2006, as amended from time to time, (the
“Stockholders Agreement”) by and among the Company and the other parties thereto. The
Participant has delivered to the Company a copy of the Instrument of Adherence to the
Stockholders Agreement, in the form attached hereto as Exhibit B, duly executed by the
Participant and evidencing the Participant’s making of the representations and warranties and
being bound by the covenants of the Stockholders Agreement.
	 
	6.	 	Tax Consultation. Participant understands that Participant may suffer adverse tax
consequences as a result of Participant’s purchase or disposition of the Shares. Participant
represents that Participant has consulted with any tax consultants Participant deems advisable
in connection with the purchase or disposition of the Shares and that Participant is not
relying on the Company for any tax advice. The Participant has reviewed with the Participant’s
own tax advisors the federal, state, provincial, local and foreign tax consequences of this
investment and the transactions contemplated by this Notice. The Participant is relying solely
on such advisors and not on any statements or representations of the Company or any of its
agents. The Participant understands that the Participant (and not the Company) shall be
responsible for the Participant’s own tax liability that may arise as a result of this
investment or the transactions contemplated by this Notice. The Participant understands that
in the case of Shares, if any, acquired by exercise of a Nonstatutory or Nonqualified Stock
Option, taxes as ordinary income the difference between the purchase price for the Shares and
the Fair Market Value of the Shares as of the date any restrictions on the Shares lapse. In
this context, “restriction” includes the right of the Company to buy back the Shares pursuant
to the Company’s Repurchase Option. Provided that the Participant is a resident of the US,
the Participant understands that the Participant may elect to be taxed at the time the Shares
are purchased rather than when and as the Company’s repurchase option expires by filing an
election under Section 83(b) of the Code with the I.R.S. within thirty (30) days from the date
of purchase. The form for making this election is attached as
Exhibit C hereto.
	 
	 	 	THE PARTICIPANT ACKNOWLEDGES THAT IT IS THE PARTICIPANT’S SOLE RESPONSIBILITY AND NOT THE
COMPANY’S TO FILE TIMELY THE ELECTION UNDER SECTION 83(b), EVEN IF THE PARTICIPANT

14

 

	 	 	REQUESTS THE COMPANY OR ITS REPRESENTATIVES TO MAKE THIS FILING ON THE PARTICIPANT’S
BEHALF.
	 
	7.	 	Restrictive Legends and Stop-Transfer Orders.
	 
	8.	 	Participant understands and agrees that the Company shall cause the legends set forth below
or legends substantially equivalent thereto, to be placed upon any certificate(s) evidencing
ownership of the Shares together with any other legends that may be required by the Company or
by applicable state, provincial or federal securities laws, with it being understood that the
Company shall cause any then inapplicable legends to be removed from certificates representing
Shares which are no longer Unreleased Shares and/or which have ceased to become subject to
other restrictions, as the case may be:
	 
	 	 	THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE SECURITIES
ACT OF 1933 (THE “ACT”) AND MAY NOT BE OFFERED, SOLD OR OTHERWISE TRANSFERRED, PLEDGED OR
HYPOTHECATED UNLESS AND UNTIL REGISTERED UNDER THE ACT OR, IN THE OPINION OF COUNSEL
SATISFACTORY TO THE ISSUER OF THESE SECURITIES, SUCH OFFER, SALE OR TRANSFER, PLEDGE OR
HYPOTHECATION IS IN COMPLIANCE THEREWITH.
	 
	 	 	THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO RESTRICTIONS ON TRANSFER AND MAY
NOT BE SOLD, EXCHANGED, TRANSFERRED, PLEDGED, HYPOTHECATED OR OTHERWISE DISPOSED OF EXCEPT
IN ACCORDANCE WITH AND SUBJECT TO ALL THE TERMS AND CONDITIONS OF A STOCKHOLDERS AGREEMENT,
AS AMENDED FROM TIME TO TIME, A COPY OF WHICH THE COMPANY WILL FURNISH TO THE HOLDER OF
THIS CERTIFICATE UPON REQUEST AND WITHOUT CHARGE.
	 
	9.	 	Stop-Transfer Notices. Participant agrees that, in order to ensure compliance with
the restrictions referred to herein, the Company may issue appropriate “stop transfer”
instructions to its transfer agent, if any, and that, if the Company transfers its own
securities, it may make appropriate notations to the same effect in its own records.
	 
	10.	 	Refusal to Transfer. The Company shall not be required (i) to transfer on its books
any Shares that have been sold or otherwise transferred in violation of any of the provisions
of this Notice or (ii) to treat as owner of such Shares or to accord the right to vote or pay
dividends to any Participant or other transferee to whom such Shares shall have been so
transferred.
	 
	11.	 	Interpretation. Any dispute regarding the interpretation of this Notice shall be
submitted by Participant or by the Company forthwith to the Committee or the Board, as the
case may be, which shall review such dispute at its next

15

 

	 	 	regular meeting. The resolution of
such a dispute by the Committee or the Board, as the case may be, shall be final and binding
on all parties.
	 
	12.	 	Governing Law; Severability. This Notice is governed by the internal laws of
the State of Delaware, without giving effect to any choice or conflict of law provisions or
rule that would cause the application of the laws of any jurisdictions other than the State
of Delaware.
	 
	13.	 	Entire Agreement. The Plan and Option Agreement are incorporated herein by
reference. This Notice, the Plan, the Option Agreement, the Stockholders Agreement, the
Instrument of Adherence to the Stockholders Agreement attached hereto as Exhibit B
which Participant is signing and delivering concurrently herewith and the Investment
Representation Statement attached hereto as Exhibit D which Participant is signing
and delivering concurrently herewith constitute the entire agreement of the parties with
respect to the subject matter hereof and supersede in their entirety all prior undertakings
and agreements of the Company and Participant with respect to the subject matter hereof,
and may not be modified adversely to the Participant’s interest except by means of a
writing signed by the Company and Participant.
	 
	 	 	PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF OPTIONS PURSUANT TO THE VESTING
SCHEDULE IS EARNED IS EARNED ONLY BY CONTINUING IN SERVICE (NOT THROUGH THE ACT OF BEING
HIRED OR PURCHASING SHARES HEREUNDER). PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES THAT
THIS NOTICE, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE VESTING SCHEDULE SET FORTH
HEREIN DO NOT CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS A
SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND SHALL NOT
INTERFERE WITH PARTICIPANT’S RIGHT OR THE COMPANY’S RIGHT TO TERMINATE PARTICIPANT’S
RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH OR WITHOUT CAUSE.

	 	 	 

	Submitted by:

	 	Accepted by:
	 
	 	 
	PARTICIPANT:

	 	Eloqua Limited:
	 

	 	 
	Signature

	 	By
	 
	 	 
	 

	 	 
	Print Name

	 	Its
	 
	 	 
	Address:

	 	Address
	 

	 	553 Richmond Street West, Suite 214
	 

	 	Toronto, ON M5V 1Y6

16

 

	 	 	 

	 

	 	 
	 

	 	Date Received
	 
	 	 
	 
Witness #1 to Participant’s Signature

	 	
	 
	 	 
	 
Witness #2 to Participant’s Signature

	 	

17

 

  

EXHIBIT A

OPTIONS TO BE EXERCISED

	 	 	The undersigned Participant wishes to exercise the following Options:

	 	 	 	 	 
	Date of Grant	 	# of Shares to be Acquired	 	ISO or NSO
	 	 	 	 	 

A - 1

 

EXHIBIT B 
 

ELOQUA LIMITED 

Instrument of Adherence

     The
undersigned,                , in order to become the owner
or holder of           shares of the capital stock of ELOQUA LIMITED, a Delaware
corporation (the “Company”), hereby agrees to become a party to that certain Stockholders
Agreement (the “Agreement”) dated as of August, 2006, among the Company and the other
parties thereto, as amended from time to time, and to be bound by all provisions thereof. The
undersigned agrees to become an Existing Stockholder (as defined in the Agreement) under the terms
of the Agreement. This Instrument of Adherence shall take effect and shall become a part of said
Agreement immediately upon execution by the undersigned hereto and acceptance thereof by the
Company.

     
EXECUTED as a contract under seal as of the date set forth below:

	 	 	 	 	 
	 	Signature:  	
 	 

	 	 	 	 	 
	 	Name:  	
 	 

	 	 	 	 	 
	 	By:  	
 	 

	 	 	 	 	 
	 	Address:  	
 	 

	 	 	 	 	 
	 	
 	 

	 	 	 	 	 
	 	Social Security No.:  	
 	 

	 	 	 	 	 
	 	Date:  	
 	 

	 	 	 	 	 
	 	Accepted: 

ELOQUA LIMITED

 	 

	 	 	 	 	 
	 	By:  	
 	 
	 	 	Name:  	 	 
	 	 	Title:  	 	 

	 	 	 	 	 
	 	Date:  	
 	 

B - 1

 

	 	 	 	 	 

EXHIBIT C

ELECTION UNDER SECTION 83(b)

OF THE INTERNAL REVENUE CODE OF 1986

     The undersigned taxpayer hereby elects, pursuant to the above-referenced Federal Tax Code, to
include in taxpayer’s gross income for the current taxable year, the amount of any compensation
taxable to taxpayer in connection with his receipt of the property described below:

	1.	 	The name, address, taxpayer identification number and taxable year of the undersigned are as
follows:
	 
	 	 	NAME OF TAXPAYER:
             SPOUSE:              

ADDRESS:               
               
               
               
                              
               
               
               

IDENTIFICATION NO.: TAXPAYER:                SPOUSE:          

TAXABLE YEAR:               
               
               
               
                              
               
                   
	 
	2.	 	The property with respect to which the election is made is described as follows:          shares
(the “Shares”) of the Standard Common Stock of
Eloqua Limited (the “Company”).
	 
	3.	 	The date on which the property was transferred is:               
	 
	4.	 	The property is subject to the following restrictions:               
	 
	 	 	The Shares may be repurchased by the Company, or its assignee, on certain events. This
right lapses with regard to a portion of the Shares based on the continued performance of
services by the taxpayer over time.
	 
	5.	 	The fair market value at the time of transfer, determined without regard to any restriction
other than a restriction which by its terms will never lapse, of such property is:               
	 
	6.	 	The amount (if any) paid for such property is:               

     The undersigned has submitted a copy of this statement to the person for whom the services
were performed in connection with the undersigned’s receipt of the above-described property. The
transferee of such property is the person performing the services in connection with the transfer
of said property.

C - 1

 

     The undersigned understands that the foregoing election may not be
revoked except with the consent of the Commissioner of Internal Revenue.

	 	 	 	 	 

	Dated:

	 	 	, 20    	 
	 

	 	 
	 	 
	 

	 	 	 	Taxpayer
	 	 	The undersigned spouse of taxpayer joins in this election.
	Dated:

	 	 	, 20    	 
	 

	 	 
	 	 
	 

	 	 	 	Spouse

C - 2

 

THIS PAGE
C-3 IS TO BE ATTACHED TO ANY SECTION 83(b) ELECTION FILED IN CONNECTION WITH THE EXERCISE
OF AN INCENTIVE STOCK OPTION.

     The property described in the above Section 83(b) election is comprised of shares of common
stock acquired pursuant to the exercise of an incentive stock option under Section 422 of the
Internal Revenue Code (the “Code”) Accordingly, it is the intent of the taxpayer to utilize this
election to achieve the following tax results:

     The purpose of this election is to have the alternative minimum taxable income attributable to
the purchased shares measured by the amount by which the fair market value of such shares at the
time of their transfer to the taxpayer exceeds the purchase price paid for the shares. In the
absence of this election, such alternative minimum taxable income would be measured by the spread
between the fair market value of the purchased shares and the purchase price which exists on the
various lapse dates in effect for the forfeiture restrictions applicable to such shares.

C - 3

 

EXHIBIT D

INVESTMENT REPRESENTATION STATEMENT

PARTICIPANT:                

COMPANY: Eloqua Limited

SECURITY: STANDARD COMMON STOCK

AMOUNT:           SHARES

DATE:                     

     In connection with the purchase of the above-listed securities (“Securities”), the
undersigned Participant represents to the Company the following:

1. Participant is aware of the Company’s business affairs and financial condition and has acquired
sufficient information about the Company to reach an informed and knowledgeable decision to acquire
the Securities. Participant is acquiring these Securities for investment for Participant’s own
account only and not with a view to, or for resale in connection with, any “distribution” thereof
within the meaning of the Securities Act of 1933, as amended (the “Securities Act”).

2. Participant acknowledges and understands that the Securities constitute “restricted
securities” under the Securities Act and have not been registered under the Securities Act in
reliance upon a specific exemption therefrom, which exemption depends upon, among other things, the
bona fide nature of Participant’s investment intent as expressed herein. In this connection,
Participant understands that, in the view of the Securities and Exchange Commission, the statutory
basis for such exemption may be unavailable if Participant’s representation was predicated solely
upon a present intention to hold these Securities for the minimum capital gains period specified
under tax statutes, for a deferred sale, for or until an increase or decrease in the market price
of the Securities, or for a period of one year or any other fixed period in the future. Participant
further understands that the Securities must be held indefinitely unless they are subsequently
registered under the Securities Act or an exemption from such registration is available.
Participant further acknowledges and understands that the Company is under no obligation to
register the Securities. Participant understands that the certificate evidencing the Securities
will be imprinted with a legend which prohibits the transfer of the Securities unless they are
registered or such registration is not required in the opinion of counsel satisfactory to the
Company and any other legend required under applicable state securities laws.

3. Participant is familiar with the provisions of Rule 701 and Rule 144, each promulgated
under the Securities Act, which, in substance, permit limited public resale of “restricted
securities” acquired, directly or indirectly from the issuer thereof, in a nonpublic offering
subject to the satisfaction of certain conditions. Rule 701 provides that if

 

 

the issuer
qualifies under Rule 701 at the time of the grant of the Option
to the Participant, the
exercise will be exempt from registration under the Securities Act. In the event the Company
becomes subject to the reporting requirements of Section 13 or 15(d) of the Securities Exchange Act
of 1934, ninety (90) days thereafter (or such longer period as any market stand-off agreement may
require) the Securities exempt under Rule 701 may be resold, subject to the satisfaction of certain
of the conditions specified by Rule 144, including: (1) the resale being made through a broker in
an unsolicited “broker’s transaction” or in transactions directly with a market maker (as said term
is defined under the Securities Exchange Act of 1934); and, in the case of an affiliate, (2) the
availability of certain public information about the Company, (3) the amount of Securities being
sold during any three month period not exceeding the limitations specified in Rule 144(e), and (4)
the timely filing of a Form 144, if applicable.

4. In the event that the Company does not qualify under Rule 701 at the time of grant of the
Option, then the Securities may be resold in certain limited circumstances subject to the
provisions of Rule 144, which requires the resale to occur not less than one year after the later
of the date the Securities were sold by the Company or the date the Securities were sold by an
affiliate of the Company, within the meaning of Rule 144; and, in the case of acquisition of the
Securities by an affiliate, or by a non-affiliate who subsequently holds the Securities less than
two years, the satisfaction of the conditions set forth in sections (1), (2), (3) and (4) of the
paragraph immediately above.

5. Participant further understands that in the event all of the applicable requirements of Rule 701
or 144 are not satisfied, registration under the Securities Act, compliance with Regulation A, or
some other registration exemption will be required; and that, notwithstanding the fact that Rules
144 and 701 are not exclusive, the Staff of the Securities and Exchange Commission has expressed
its opinion that persons proposing to sell private placement securities other than in a registered
offering and otherwise than pursuant to Rules 144 or 701 will have a substantial burden of proof in
establishing that an exemption from registration is available for such offers or sales, and that
such persons and their respective brokers who participate in such transactions do so at their own
risk. Participant understands that no assurances can be given that any such other registration
exemption will be available in such event.

Signature
of Participant:
                

                                

 

 

SCHEDULE B 

STOCK OPTION PLAN OPTION AGREEMENT

	To: 	 	
	 
	Address: 	 	
	 
	Date:  	 	(“Grant Date”)
	 
	Re: 	 	 Eloqua Limited 2006 US Employee Stock Option Plan

The options described below have been granted in accordance with the 2006 US Employee Stock Option
Plan for Eloqua Limited (the “Plan”), a copy of which is provided herewith or has been previously
provided to you and which has been approved by the Board of Directors (the “Company”).

This is to advise you that you are entitled to participate in the Plan and have been granted
options to purchase                shares of Standard Common Shares (the “Shares”) in the capital of the
Company. The granting and the terms of the options granted in this Agreement are subject to such
regulatory and other confirmations and approvals as may be required.

1. The option price of the Shares is US $  per Share.

2. Your option may be exercised in whole or in part, subject to the vesting rules described below,
at any time or from time to time, up to and including, but not after, |, (the “Expiry Date”) on
which date your option, unless earlier terminated by reason of your death or ceasing to be a
Participant (as defined or described in the Plan), shall expire:

	 	 	 

	Grant Number
	 	 
	 

	 	 
	Vesting Schedule
	 	 
	 

	 	 
	Total Number of Shares Subject to the Option
	 	 
	 

	 	 
	Type of Option:

	 	Non-Qualified Stock Option

3. You shall not, directly or indirectly, sell, transfer, assign or otherwise dispose of in any
manner, any options or Shares purchased by you hereunder or any
portion thereof, nor shall you
agree to do so, except as expressly permitted in this Agreement or as otherwise agreed in writing
between you and the Company

 

 

5. The terms and conditions of the Plan are hereby deemed to be incorporated into and to form part
hereof. If there is a conflict between any provision of this Agreement and any provision of the
Plan, the relevant provision of this Agreement is to prevail.

6. No share certificates representing such Shares shall be delivered until payment for the Shares
has been made in full.

If you desire to accept this option, please so indicate in the space below. Please note that
acceptance does not constitute an exercise of the option. Options must be exercised in accordance
with the terms and conditions of the Plan by completing and submitting a notice of exercise
substantially in the form of Schedule “A” to the Plan annexed hereto addressed to the Company at
its registered office to the attention of the Secretary, accompanied by payment in full of the
option price of the Shares in respect of which the said option is then being exercised.

	 	 	 	 	 
	 	Eloqua Limited
 	 
	 	by:  	
 	 
	 	 	Name:  	 	 
	 	 	Title:  	 	 

	 	 	 	 	 
	I hereby desire to accept the above option

and agree to the terms and the conditions

hereinbefore set forth including the terms

and conditions of the Plan. I further agree

to notify the Company upon any change in

the residence address indicated in this Agreement.

 	 
	 	 
	Name of Optionee:

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