Document:

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                                                                   EXHIBIT 10.36

                            SUBSCRIPTION AGREEMENT

          This Subscription Agreement (this "Agreement") is made as of July 9,
1999, by and between RightStart.com Inc., a Delaware corporation (the
"Company"), and Jonathan Davidson (the "Investor").

          The parties hereto agree as follows:

     1.   Purchase and Sale of Securities.
          -------------------------------

          (a)  Authorization of Issuance.  The Company's Board of Directors (the
               -------------------------
"Board") has authorized the issuance and sale to the Investors (as defined
below) of warrants, substantially in the form attached hereto as Exhibit A (the
"Warrants"), to purchase an aggregate of 182,000 shares of common stock, par
value $.01 per share of the Company (the "Common Stock"). The Warrants are to be
issued to each of James W. Montgomery, Kim Enterprises, L.L.C., Jonathan
Davidson, Michael Holton, David P. Michaels, and David A. Burns (the
"Investors"). Each Investor shall enter into a separate Agreement substantially
in this form that will provide the number of Warrant shares to be granted to
such Investor. Such Warrants are being issued pursuant to the Financing
Representation Agreement, dated February 4, 1999, by and between CEA Montgomery
Media, L.L.C. ("CEAM") and The Right Start, Inc. ("Parent") , a copy of which
has been attached hereto as Exhibit B (the "Engagement Letter"), in
consideration for the services provided by CEAM to the Company and its Parent
set forth in the Engagement Letter.

          (b)  Purchase and Sale. Subject to the terms and conditions set forth
               -----------------
in this Agreement, including the covenants contained in this paragraph, the
Investor agrees to purchase, and the Company agrees to issue and sell to the
Investor, a Warrant to purchase that number of shares of Common Stock set forth
opposite the Investor's name on the signature pages hereof.

          (c)  Investor Representation and Warranties. In connection with the
               --------------------------------------
purchase and sale of the Common Stock, the Investor represents and warrants to
the Company that:

               (i)   the Common Stock to be acquired by the Investor pursuant to
     this Agreement will be acquired for the Investor's own accounts and not
     with a view to, or intention of, distribution thereof in violation of the
     Securities Act of 1933, as amended (the "Securities Act"), or any
     applicable state securities laws, and the Common Stock will not be disposed
     of in contravention of the Securities Act or any applicable state
     securities laws;

               (ii)  the Investor is familiar with the term "accredited
     investor" as defined in Rule 501 under the Securities Act and the Investor
     is an "accredited investor" within the meaning of such term in Rule 501
     under the Securities Act;

               (iii) the Investor is sophisticated in financial matters and is
     able to evaluate the risks and benefits of the investment in the Common
     Stock;
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               (iv)  the Investor is able to bear the economic risk of his or
     her investment in the Common Stock for an indefinite period of time because
     the Common Stock (A) has not been registered under the Securities Act and,
     therefore, cannot be sold unless subsequently registered under the
     Securities Act or an exemption from such registration is available and (B)
     is subject to additional restrictions as provided herein;

               (v)  the Investor has had an opportunity to ask questions and
     receive answers concerning the terms and conditions of the offering of the
     Common Stock and has had full access to such other information concerning
     the Company as he or she has requested; and

               (vi)  this Agreement constitutes the legal, valid and binding
     obligation of the Investor, enforceable in accordance with its terms, and
     the execution, delivery and performance of this Agreement by the Investor
     does not and will not conflict with, violate or cause a breach of any
     agreement, contract or instrument to which the Investor is party or any
     judgment, order or decree to which the Investor is subject which would have
     a material adverse effect on the Investor or the Company.

     2.   Registration Rights.
          -------------------

          (a) Demand  Registration.  If the Company shall receive at any
              --------------------
time after its initial firm-commitment public offering (so long as such request
is not within 180 days after the effective date of a registration statement
filed by the Company covering an underwritten offering of an of its securities
to the public) a written request from Sellers holding at least 100,000 shares of
Common Stock issued or to be issued upon exercise of any Warrants ("Warrant
Stock") that the Company file a registration statement for its Common Stock,
then the Company shall use its best efforts to effect such registration, on Form
S-3 or successor form replacing Form S-3, if practicable, as would permit or
facilitate the sale and distribution of all or such portion of such Warrant
Stock as is specified in such request. For purposes of this Agreement, the term
"Seller" or "Sellers" shall mean a holder of Restricted Securities of the
Company for which the Company shall be required to file a registration statement
or which shall be registered under the Securities Act at the request of such
holder pursuant to the provisions of this Section 2. Neither the Company nor any
of its Affiliates (as defined in the Warrants) shall be deemed a "Seller" for
any purposes of this Agreement.

          If the managing underwriter for the respective offering, if any,
advises the Company in writing that the inclusion in such registration of some
or all of the Warrant Stock sought to be registered by the Seller or Sellers in
its opinion will cause the proceeds or the price per unit the Company or the
requesting or demanding holder of securities will derive from such registration
to be reduced or that the number of securities to be registered at the instance
of the Company or such requesting or demanding holder plus the number of
securities sought to be registered by the Sellers is too large a number to be
reasonably sold, the number of securities sought to be registered for each
Seller shall be reduced pro rata, in proportion to the number of securities
sought to be registered by all Sellers, to the extent necessary to reduce the
number of securities to be registered to the number recommended by the managing
underwriter (the

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"Recommended Number"), subject at all times to those registration rights granted
to certain holders of the Company's securities set forth in the Investors'
Rights Agreement dated July 9, 1999 between the Company and the investors listed
therein.

          (b)  Incidental Registration.  If the Company at any time proposes to
               -----------------------
register any of its securities under the Securities Act on Form S-1, S-2 or S-3
or the equivalent (otherwise than to register debt securities under Form S-3, or
any comparable successor form), whether of its own accord or at the request of
any holder or holders of such securities, it will each such time give written
notice to all holders of outstanding Restricted Securities of its intention so
to do. For purposes of this Agreement, the term "Restricted Securities" shall
mean all Warrants and Warrant Stock that bear the restrictive legend set forth
in Section 9.3 of the Warrants.

          Upon the written request of a holder or holders of any such Restricted
Securities given within 30 days after receipt of any such notice, the Company
will use its best efforts to cause all Restricted Securities, the holder or
holders of which shall have so requested registration thereof, to be registered
under the Securities Act pursuant to such registration statement, all to the
extent requisite to permit the sale or other disposition (in accordance with the
intended methods thereof as aforesaid) by the prospective Seller or Sellers of
the Restricted Securities so registered.

          If the managing underwriter for the respective offering, if any,
advises the Company in writing that the inclusion in such registration of some
or all of the Restricted Securities sought to be registered by the Seller or
Sellers in its opinion will cause the proceeds or the price per unit the Company
or the requesting or demanding holder of securities will derive from such
registration to be reduced or that the number of securities to be registered at
the instance of the Company or such requesting or demanding holder plus the
number of securities sought to be registered by the Sellers is too large a
number to be reasonably sold, the number of securities sought to be registered
for each Seller shall be reduced pro rata, in proportion to the number of
securities sought to be registered by all Sellers, to the extent necessary to
reduce the number of securities to be registered to the Recommended Number,
subject at all times to those registration rights granted to certain holders of
the Company's securities set forth in the Investors' Rights Agreement dated July
9, 1999 between the Company and the investors listed therein.

          (c)  Registration Procedures.
               -----------------------

               (i)  If and whenever the Company is required by the provisions of
          this Section 2 to use its best efforts to effect the registration of
          any of the Restricted Securities under the Securities Act, the Company
          will (except as otherwise provided in this Agreement), as
          expeditiously as possible,

                        (A) cooperate with any underwriters for, and the Sellers
          of, such Restricted Securities, and will enter into a usual and
          customary underwriting agreement with respect thereto (provided that
          the Company shall not be required to enter into more than two such
          underwriting agreements (one for a domestic

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          offering and one for an international offering) in connection with any
          such registration) and take all such other reasonable actions as are
          necessary or advisable to permit, expedite and facilitate the
          disposition of such Restricted Securities in the manner contemplated
          by the related registration statement, in each case to the same extent
          as if all the securities then being offered were for the account of
          the Company, and the Company will provide to any Seller of Restricted
          Securities, any underwriter participating in any distribution thereof
          pursuant to a registration statement, and any attorney, accountant or
          other agent retained by any Seller or underwriter, reasonable access
          to appropriate Company officers and employees to answer questions and
          to supply information reasonably requested by any such Seller,
          underwriter, attorney, accountant or agent in connection with such
          registration statement;

                        (B)  furnish or cause to be furnished to each Seller of
          Restricted Securities covered by such registration statement,
          addressed to such Sellers, a copy of the opinion of counsel for the
          Company, and a copy of the "comfort" letter signed by the independent
          public accountants who have certified the Company's financial
          statements included in the registration statement, delivered on the
          closing date to the underwriters of such Restricted Securities;

                        (C) prepare and file with the Commission a registration
          statement with respect to such securities and use its best efforts to
          cause such registration statement to become and remain effective; and
          prepare and file with the Commission such amendments and supplements
          to such registration statement and the prospectus used in connection
          therewith as may be necessary to keep such registration statement
          effective and to comply with the provisions of the Securities Act with
          respect to the sale or other disposition of all securities covered by
          such registration statement whenever the Seller or Sellers of such
          securities shall desire to sell or otherwise dispose of the same;
          provided that no such registration statement will be filed by the
          Company until counsel for the Sellers of securities included therein
          shall have had a reasonable opportunity to review the same and to
          exercise their rights under clause (A) above with respect thereto and
          no amendment to any such registration statement naming such Sellers as
          selling shareholders shall be filed with the Commission until such
          Sellers shall have had at least seven days to review such registration
          statement as originally filed and theretofore amended and to exercise
          their rights under clause (A) above;

                        (D) furnish to each  Seller such  numbers of
          copies of a summary prospectus or other prospectus, including a
          preliminary prospectus, in conformity with the requirements of the
          Securities Act, and such other documents, as such Seller may
          reasonably request in order to facilitate the public sale or other
          disposition of the securities owned by such Seller;

                        (E) use its  best  efforts  to  register  or
          qualify the securities covered by such registration statement under
          such other securities or blue sky laws of such

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          jurisdictions as each Seller shall request, and do any and all other
          acts and things which may be necessary or advisable to enable such
          Seller to consummate the public sale or other disposition in such
          jurisdictions of the securities owned by such Seller, except that the
          Company shall not for any such purpose be required to qualify to do
          business as a foreign corporation in any jurisdiction wherein it is
          not so qualified or to file therein any general consent to service;

                        (F)  in the event of the issuance of any stop order
          suspending the effectiveness of any registration statement or of any
          order suspending or preventing the use of any prospectus or suspending
          the qualification of any Restricted Securities for sale in any
          jurisdiction, use its best efforts promptly to obtain its withdrawal;

                        (G)  in the event any prospectus used in connection with
          the distribution of Restricted Securities registered under the
          Securities Act pursuant to the provisions of this Section 2 is
          discovered to contain any untrue statement of any material fact or any
          omission to state therein a material fact required to be stated
          therein or necessary to make the statements therein not misleading,
          promptly provide each Holder that shall have requested registration of
          Restricted Securities with amended prospectuses correcting such
          statements;

                        (H) otherwise use its best efforts to comply with all
          applicable rules and regulations of the Commission; and

                        (I) list such securities on any securities exchange on
          which any stock of the Company is then listed, if the listing of such
          securities is then permitted under the rules of such exchange;
          provided, however, that notwithstanding any other provision of this
          --------  -------
          Section 2, the Company shall not be required to maintain the
          effectiveness of any registration statement for a period in excess of
          one year (plus any period during which the effectiveness of such
                    ----
          registration has been suspended). From time to time after a transfer
          of Warrants or Warrant Stock pursuant to a registration statement the
          Company will file all reports required to be filed by it under the
          Securities Act, the Exchange Act and the rules and regulations adopted
          by the Securities and Exchange Commission thereunder, and will take
          such further action as any holder or holders of Restricted Securities
          may reasonably request, all to the extent required to enable such
          holders to sell Restricted Securities pursuant to such laws and
          regulations thereunder. Upon written request, the Company will deliver
          to such holders a written statement as to whether it has complied with
          such requirements.

               (ii)  In connection with the registration of Restricted
          Securities under the Securities Act pursuant to the provisions of this
          Section 2, each holder of Restricted Securities requesting such
          registration will (except as otherwise provided in this Agreement), as
          expeditiously as possible,

                                       5
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                        (A)  in the event of the issuance of any stop order
          suspending the effectiveness of any registration statement or of any
          order suspending or preventing the use of any prospectus or suspending
          the qualification of any Restricted Securities for sale in any
          jurisdiction, use its best efforts promptly to discontinue the
          disposition of such Restricted Securities owned by such holder in such
          jurisdiction until such order has been withdrawn; and

                        (B)  in the event any prospectus used in connection with
          the distribution of Restricted Securities registered under the
          Securities Act pursuant to the provisions of this Section 2 is
          discovered to contain any untrue statement of any material fact or any
          omission to state therein a material fact required to be stated
          therein or necessary to make the statements therein not misleading,
          use its best efforts promptly to discontinue the disposition of such
          Restricted Securities owned by such holder until amended prospectuses
          correcting such statements have been provided to such holder.

          (d)  Expenses; Limitations on Registration.  All expenses incident to
               -------------------------------------
the Company's performance of its obligations in connection with any registration
of the Sellers' Restricted Securities under this Agreement including, without
limitation, printing expenses, fees and disbursements of counsel for the
Company, fees of the National Association of Securities Dealers, Inc. in
connection with its review of any offering contemplated in any registration
statement and expenses of any special audits to which the Company shall agree or
which shall be necessary to comply with governmental requirements in connection
with any such registration shall be paid by the Company. In addition, the
Company shall pay (i) all registration and filing fees for the Sellers'
Restricted Securities under federal and state securities laws, and (ii) expenses
of registering or qualifying under or complying with the securities or blue sky
laws of any jurisdictions. Notwithstanding the foregoing, in the event a Seller
withdraws its request for registration of Restricted Securities other than by
reason of (1) the Company's failure to perform its obligations in connection
with such registration, (2) the failure to be timely satisfied of any closing
condition contained in any underwriting agreement entered into in connection
with such registration and not within the exclusive control of such Seller, (3)
the termination of such underwriting agreement by the underwriters party thereto
other than by reason of the failure on the part of such Seller to perform its
obligations thereunder, or (4) the occurrence of any change that, in the sole
judgment of such Seller, may materially adversely affect the selling price or
marketability of the Restricted Securities for which registration was requested,
including, without limitation, (A) any material adverse change in the business,
business prospects, properties, condition (financial or otherwise) or operations
of the Company, (B) the suspension of trading in the Common Stock by the
Commission or any national securities exchange or automated quotation system or
trading in securities generally on the New York Stock Exchange or the
establishment of limited or minimum prices on any such national exchange or
quotation system, (C) the declaration of any banking moratorium by Federal, New
York or California State authorities, or (D) the occurrence of any outbreak or
escalation of hostilities, the declaration by the United States of any national
emergency or war or the occurrence of any other calamity or crisis the effect of
which on financial markets is such, in the sole judgment of the managing
underwriter for such Seller, as to make it impracticable or inadvisable to
proceed with the

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offering of the Restricted Securities, then such Seller shall bear such
expenses. In addition, under all circumstances, each Seller shall pay one
hundred percent (100%) of the gross underwriting spread or fees with respect to
such Seller's Restricted Securities covered by any registration pursuant to this
Section 2.

          It shall be a condition precedent to the obligation of the Company to
take any action pursuant to this Section 2 in respect of the securities which
are to be registered at the request of any prospective Seller that such
prospective Seller shall furnish to the Company such information regarding such
Seller and the securities held by such Seller and the intended method of
disposition thereof as the Company shall reasonably request and as shall be
required in connection with the action to be taken by the Company.

          The holders of Warrants and Warrant Stock shall be entitled to an
aggregate of two effective demand registrations pursuant to Section 2(a) and an
unlimited number of registrations pursuant to requests made under this Section
2(b); provided that any such registration request made by the requisite number
      --------
of holders which request shall be withdrawn (other than by reason of the
Company's failure to perform its obligations hereunder or a material adverse
change in its financial position or business) by the holders of a majority in
number of shares evidenced or covered by the Restricted Securities sought to be
so registered, after the respective registration statement shall have become
effective, shall be treated as an "effective" registration for purposes of this
Agreement.

          (e)  Indemnification.
               ---------------

          (i)   In the event of any registration of any Restricted Securities
     under the Securities Act pursuant to this Section 2, the Company shall
     indemnify and hold harmless the Seller of such Restricted Securities and
     any underwriter thereof, and their respective directors and officers, and
     each other Person, if any, who controls such Seller or any such underwriter
     within the meaning of the Securities Act ("Controlling Person"), against
                                                ------------------
     any losses, claims, damages or liabilities, joint or several, to which such
     Seller or underwriter or any such director or officer or Controlling Person
     may become subject under the Securities Act or any other statute or at
     common law, insofar as such losses, claims, expenses, damages or
     liabilities (or actions in respect thereof) arise out of or are based upon
     (A) any alleged untrue statement of any material fact contained, on the
     effective date thereof, in any registration statement under which such
     securities were registered under the Securities Act, or in any preliminary
     prospectus or final prospectus contained therein, or any amendment or
     supplement thereto, or (B) any alleged omission to state therein a material
     fact required to be stated therein or necessary to make the statements
     therein not misleading, and shall reimburse such Seller or such director,
     officer or Controlling Person for any legal or any other expenses
     reasonably incurred by such Seller or such director, officer or Controlling
     Person in connection with investigating or defending any such loss, claim,
     damage, liability or action; provided, however, that the Company shall not
                                  --------  -------
     be liable in any such case to the extent that any such loss, claim, damage
     or liability arises out of or is based upon any alleged untrue statement or
     alleged omission made in such registration statement, preliminary
     prospectus, prospectus, or

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     amendment or supplement in reliance upon and in conformity with written
     information furnished to the Company through an instrument duly executed by
     such Seller specifically for use therein. The indemnity provided in this
     subsection shall remain in full force and effect regardless of any
     investigation made by or on behalf of such Seller or such director, officer
     or Controlling Person, and shall survive the transfer of such securities by
     such Seller.

          (ii)  Each holder of any Restricted Securities shall, by acceptance
     thereof, severally and not jointly, indemnify and hold harmless the Company
     and any underwriter of such Restricted Securities and their respective
     directors and officers and each other Person, if any, who controls the
     Company or such underwriter (within the meaning of the Securities Act)
     against any losses, claims, expenses, damages or liabilities, joint or
     several, to which the Company or such underwriter or any such director or
     officer or any such Person may become subject under the Securities Act or
     any other statute or at common law, insofar as such losses, claims, damages
     or liabilities (or actions in respect thereof) arise out of or are based
     upon (A) any alleged untrue statement of any material fact contained, on
     the effective date thereof, in any registration statement under which
     Restricted Securities were registered under the Securities Act, or in any
     preliminary prospectus or final prospectus contained therein, or any
     amendment or supplement thereto, or (B) any alleged omission to state
     therein a material fact required to be stated therein or necessary to make
     the statements therein not misleading, in each case to the extent, but only
     to the extent, that such alleged untrue statement or alleged omission was
     contained in written information furnished to the Company through an
     instrument duly executed by such holder specifically for use therein, and
     shall reimburse the Company or such director, officer or other Person for
     any legal or any other expenses reasonably incurred in connection with
     investigating or defending any such loss, claim, damage, liability or
     action.

          (iii) Indemnification similar to that specified in clauses (i) and
     (ii) of this Section 2(e) shall be given by the Company and each holder of
     any Restricted Security (with such modifications as shall be to each other
     and to any underwriter with respect to any required registration or other
     qualification of any Restricted Securities under any federal or state law
     or regulation of governmental authority other than the Securities Act. The
     indemnity and expense reimbursements obligations of the Company under
     clauses (i) and (ii) of this Section 2(e) shall be in addition to any
     liability the Company may otherwise have.

        (iv)    Each Person (an "Indemnitor") who under the preceding provisions
                                 ----------
     of this Section 2(e) agrees to indemnify another Person (the "Indemnitee")
                                                                   ----------
     shall have the right, subject to the provisions hereto, to designate
     counsel (acceptable to the Indemnitee) to defend any case or proceeding
     against the Indemnitee arising in respect of any claim of liability for
     which such indemnification may be claimed, to the end that duplication of
     legal expense may be minimized; provided that, if the Indemnitee notifies
     the Indemnitor that the former has been advised by its counsel that any
     single counsel in such case or proceeding would have a conflict of interest
     in representing both the Indemnitor and the

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     Indemnitee, the Indemnitee may designate its own counsel in such case or
     proceeding and, to the extent so provided above in this Section 2(e), shall
     be entitled to be reimbursed by Indemnitor for its legal expenses
     reasonably incurred in connection with defending itself in such case or
     proceeding.

     3.  Legends.  The Investor agrees that a legend in substantially the form
         -------
set forth below shall be placed on all certificates evidencing the Warrants or
Warrant Stock (in addition to any legend required under applicable state
securities laws). Such legend shall read as follows:

         THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE
         SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT BE SOLD OR TRANSFERRED,
         ASSIGNED, PLEDGED OR HYPOTHECATED UNLESS AND UNTIL REGISTERED UNDER
         SUCH ACT OR UNLESS THE COMPANY HAS RECEIVED AN OPINION OF COUNSEL OR
         OTHER EVIDENCE, SATISFACTORY TO THE COMPANY AND ITS COUNSEL, THAT SUCH
         REGISTRATION IS NOT REQUIRED.

     4.  Notices.  Any notice delivered in connection with this Agreement must
         -------
be in writing and must be either personally delivered, mailed by first class
mail (postage prepaid and return receipt requested), sent by reputable overnight
courier service (charges prepaid) or sent by facsimile (with follow-up telephone
confirmation of receipt) to the recipient at the address and facsimile number
below indicated (unless such information is subsequently modified in writing by
such recipient and delivered pursuant to this notice provision):

     If to the Company, addressed to:

                         RightStart.com Inc.
                         5388 Sterling Center Drive, Unit C
                         Westlake Village, California 91361
                         Attn:  Secretary
                         Facsimile: (818) 707-7132

     with a copy to:

                         Milbank, Tweed, Hadley & McCloy LLP
                         601 South Figueroa Street, 30th Floor
                         Los Angeles, California  90017
                         Attn:  Kenneth J. Baronsky, Esq.
                         Facsimile: (213) 629-5063

     If to the Investor, addressed to the address set forth under the Investor's
name on the signature pages hereof.

                                       9
<PAGE>

     5.   General Provisions.
          ------------------

          (a)  This Agreement shall be binding upon and inure to the benefit of
each of the parties hereto and their respective, permitted successors and
assigns. The Company may assign any of its rights or obligations hereunder
without the prior written consent of the other parties hereto, to a successor to
substantially all of the Company's business or assets, provided that such
successor agrees to be bound by this Agreement.

          (b)  So long as the Warrants and Warrant Stock have not been
registered under the Securities Act, prior to transfer of a Warrant or Warrant
Stock by an Investor, such transferring Investor agrees that his or her
transferee will execute and deliver a copy of this Agreement to the Company and
the transferring Investor.

          (c)  This Agreement shall be governed by and construed in accordance
with the law of the State of Delaware (excluding the law of conflicts thereof).

          (d)  No course of dealing or any delay or failure to exercise any
right, power or remedy hereunder on the party of any party hereto shall operate
as a waiver of or otherwise prejudice such party's rights, powers or remedies.

          (e)  Notwithstanding anything in this Agreement, the Company shall not
be obligated to issue or sell any of the Common Stock if, in the judgment of the
Board, such issuance or sale may violate Federal or applicable state securities
laws or regulations or may require the Company to register or qualify any such
Common Stock under any Federal or state securities laws, or require the Company
or any of its agents or representatives to register or qualify with any
governmental agency or organization, pursuant to such laws or regulations.

           [THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK]

                                       10
<PAGE>

          IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first written above.

                                  RIGHTSTART.COM INC.,
                                  a Delaware corporation

                                  /s/    Jerry R. Welch
                                  --------------------------------------------
                                  Name:  Jerry R. Welch
                                  Title: President and Chief Executive Officer

Attest:

/s/ Gina M. Engelhard
---------------------------------
Name:    Gina M. Engelhard
Title:   Secretary and Chief Financial Officer

                                       11
<PAGE>

The Investor:

/s/  Jonathan Davidson             Warrant to purchase 54,600 shares of
------------------------------                         ------
Jonathan Davidson                  Common Stock of RightStart.com Inc.

Address:

c/o CEA Montgomery Media, L.L.C.
100 Wilshire Blvd., Suite 400
Santa Monica, CA 90401
Fax: (310) 260-6095

                                       12<PAGE>

                                                                   EXHIBIT 10.37

                                    WARRANT
                            SUBSCRIPTION AGREEMENT

          This Subscription Agreement (this "Agreement") is made as of December
30, 1999, by and between RightStart.com Inc., a Delaware corporation (the
"Company"), and Oxygen Media, LLC, a Delaware limited liability company (the
"Oxygen").

          The parties hereto agree as follows:

     1.   Purchase and Sale of Securities.
          -------------------------------

          (a)  Authorization of Issuance.  The Company's Board of Directors (the
               -------------------------
"Board") has authorized the issuance and sale to Oxygen of a warrant,
substantially in the form attached hereto as Exhibit A (the "Warrant"), to
purchase an aggregate of 136,500 shares of common stock, par value $.01 per
share of the Company (the "Common Stock"). The Warrant is being issued pursuant
to that certain Term Sheet dated October 28, 1999, between the Company, Oxygen
and The Right Start, Inc., a copy of which has been attached hereto as Exhibit B
(the "Term Sheet").

          (b)  Purchase and Sale. Subject to the terms and conditions set forth
               -----------------
in the Warrant and this Agreement, including the covenants contained in this
paragraph, Oxygen agrees to purchase, and the Company agrees to issue and sell
to Oxygen, a Warrant to purchase 136,500 shares of Common Stock, subject to
adjustment from time to time as set forth in the Warrant.

          (c)  Oxygen Representation and Warranties. In connection with the
               ------------------------------------
purchase and sale of the Warrant and the Common Stock issuable upon conversion
of the Warrant (the "Warrant Stock"), Oxygen represents and warrants to the
Company that:

               (i)    the Warrant and the Warrant Stock to be acquired by Oxygen
     pursuant to this Agreement will be acquired for Oxygen's own accounts and
     not with a view to, or intention of, distribution thereof in violation of
     the Securities Act of 1933, as amended (the "Securities Act"), or any
     applicable state securities laws, and the Warrant and the Warrant Stock
     will not be disposed of in contravention of the Securities Act or any
     applicable state securities laws;

               (ii)   Oxygen is familiar with the term "accredited investor" as
     defined in Rule 501 under the Securities Act and Oxygen is an "accredited
     investor" within the meaning of such term in Rule 501 under the Securities
     Act;

               (iii)  Oxygen is sophisticated in financial matters and is able
     to evaluate the risks and benefits of the investment in the Company's
     securities;

               (iv)   Oxygen is able to bear the economic risk of its investment
     in the Warrant and the Common Stock issuable on conversion thereof for an
     indefinite period of
<PAGE>

     time because the Warrant and the Common Stock (A) have not been registered
     under the Securities Act and, therefore, cannot be sold unless subsequently
     registered under the Securities Act or an exemption from such registration
     is available and (B) are subject to additional restrictions as provided
     herein;

               (v)    Oxygen has had an  opportunity  to ask  questions
     and receive answers concerning the terms and conditions of the sale of the
     Warrant and the Warrant Stock and has had full access to such other
     information concerning the Company as it has requested; and

               (vi)   this Agreement constitutes the legal, valid and binding
     obligation of Oxygen, enforceable in accordance with its terms, and the
     execution, delivery and performance of this Agreement by Oxygen does not
     and will not conflict with, violate or cause a breach of any agreement,
     contract or instrument to which Oxygen is party or any judgment, order or
     decree to which Oxygen is subject which would have a material adverse
     effect on Oxygen or the Company.

     2.   Legends.  Oxygen agrees that a legend in substantially the form set
          -------
forth below shall be placed on all certificates evidencing the Warrant or the
Warrant Stock (in addition to any legend required under applicable state
securities laws). Such legend shall read as follows:

          THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE
          SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT BE SOLD OR
          TRANSFERRED, ASSIGNED, PLEDGED OR HYPOTHECATED UNLESS AND UNTIL
          REGISTERED UNDER SUCH ACT OR UNLESS THE COMPANY HAS RECEIVED AN
          OPINION OF COUNSEL OR OTHER EVIDENCE, SATISFACTORY TO THE COMPANY AND
          ITS COUNSEL, THAT SUCH REGISTRATION IS NOT REQUIRED.

     3.   Representations and Warranties of the Company.
          ---------------------------------------------

          (a)  Corporate Existence; Authority. The Company is a corporation duly
               ------------------------------
organized, validly existing and in good standing under the laws of Delaware, and
it has all requisite power and authority to carry on its business as it is being
conducted.

          (b)  Authorization. All corporate action necessary for the
               -------------
authorization, execution and delivery of this Agreement and the Warrant by the
Company, and the performance of all obligations of the Company hereunder and
thereunder, has been taken, and this Agreement and the Warrant, each when
executed and delivered, will constitute valid and legally binding obligations of
the Company, enforceable in accordance with their respective terms except (i) as
limited by applicable bankruptcy, insolvency, reorganization, moratorium, and
other laws of general application affecting creditors' rights generally, (ii) as
limited by laws relating to the availability of specific performance, injunctive
relief, or other equitable remedies, and (iii) as to rights to indemnity and
contribution that may be limited by applicable laws.

                                       2
<PAGE>

          (c)  Valid Issuance of Common Stock. Upon issuance in accordance with
               ------------------------------
the terms of Warrant, the Common Stock issuable upon exercise of the Warrant
will be duly authorized and validly issued, fully paid, and nonassessable and
will be free of restrictions on transfer other than restrictions on transfer
under this Agreement, the Warrant and under applicable state and federal
securities laws.

          (d)  No Conflicts.  The execution, delivery and performance by the
               ------------
Company of this Agreement and the Warrant, and the consummation of the
transactions contemplated hereby and thereby, will not result in any violation,
be in conflict with or constitute, with or without the passage of time or giving
of notice, a default under the Company's certificate of incorporation or bylaws
or, to the Company's knowledge, any agreement, contract or instrument to which
the Company is a party, the effect which would have a material adverse effect on
the Company.

     4.   Registration Rights.
          -------------------

          (a)  Incidental Registration. If the Company at any time proposes to
               -----------------------
register any of its securities under the Securities Act on Form S-1, S-2 or S-3
or the equivalent (otherwise than to register debt securities under Form S-3, or
any comparable successor form), whether of its own accord or at the request of
any holder or holders of such securities, it will each such time give written
notice to Oxygen of its intention so to do.

          Upon the written request of Oxgyen given within 20 days after receipt
of any such notice, the Company will use its best efforts to cause all
Restricted Securities (including Restricted Securities issuable upon conversion
of a Warrant that is converted at least 15 days prior to the effective date of
the registration for such securities) to be registered under the Securities Act
pursuant to such registration statement, all to the extent requisite to permit
the sale or other disposition (in accordance with the intended methods thereof
as aforesaid) by the prospective Seller or Sellers of the Restricted Securities
so registered. For purposes of this Agreement, the term "Restricted Securities"
shall mean all Warrant Stock that bears the restrictive legend set forth in
Section 2. For purposes of this Agreement, the term "Seller" or "Sellers" shall
mean a holder of Restricted Securities of the Company for which the Company
shall be required to file a registration statement or which shall be registered
under the Securities Act at the request of such holder pursuant to the
provisions of this Section 4. Neither the Company nor any of its Affiliates (as
defined in the Warrants) shall be deemed a "Seller" for any purposes of this
Agreement.

          If the managing underwriter for the respective offering, if any,
advises the Company in writing that the inclusion in such registration of some
or all of the Restricted Securities sought to be registered by the Seller or
Sellers in its opinion will cause the proceeds or the price per unit the Company
or the requesting or demanding holder of securities will derive from such
registration to be reduced or that the number of securities to be registered at
the instance of the Company or such requesting or demanding holder plus the
number of securities sought to be registered by the Sellers is too large a
number to be reasonably sold, the number of securities sought to be registered
for each Seller shall be reduced pro rata, in proportion to the

                                       3
<PAGE>

number of securities sought to be registered by all Sellers holding pari passu
registration rights, to the extent necessary to reduce the number of securities
to be registered to the number recommended by the managing underwriter. It is
the intention of the Company that Oxygen's registration rights rank pari passu
as to cutbacks with that of registration rights granted to other holders of the
Company's securities, except as set forth in that certain Investors' Rights
Agreement dated as of July 9, 1999 between the Company and the investors named
therein.

          (b)  Registration Procedures.
               -----------------------

               (i)  If and whenever the Company is required by the provisions of
     this Section 4 to use its best efforts to effect the registration of any of
     the Restricted Securities under the Securities Act, the Company will
     (except as otherwise provided in this Agreement), as expeditiously as
     possible,

                    (A)  cooperate with any underwriters for, and the Sellers
          of, such Restricted Securities, and will enter into a usual and
          customary underwriting agreement with respect thereto (provided that
          the Company shall not be required to enter into more than two such
          underwriting agreements (one for a domestic offering and one for an
          international offering) in connection with any such registration) and
          take all such other reasonable actions as are necessary or advisable
          to permit, expedite and facilitate the disposition of such Restricted
          Securities in the manner contemplated by the related registration
          statement, in each case to the same extent as if all the securities
          then being offered were for the account of the Company, and the
          Company will provide to any Seller of Restricted Securities, any
          underwriter participating in any distribution thereof pursuant to a
          registration statement, and any attorney, accountant or other agent
          retained by any Seller or underwriter, reasonable access to
          appropriate Company officers and employees to answer questions and to
          supply information reasonably requested by any such Seller,
          underwriter, attorney, accountant or agent in connection with such
          registration statement;

                    (B) furnish or cause to be furnished to each Seller of
          Restricted Securities covered by such registration statement,
          addressed to such Sellers, a copy of the opinion of counsel for the
          Company, and a copy of the "comfort" letter signed by the independent
          public accountants who have certified the Company's financial
          statements included in the registration statement, delivered on the
          closing date to the underwriters of such Restricted Securities;

                    (C) prepare and file with the Commission a registration
          statement with respect to such securities and use its best efforts to
          cause such registration statement to become and remain effective; and
          prepare and file with the Commission such amendments and supplements
          to such registration statement and the prospectus used in connection
          therewith as may be necessary to keep such registration statement
          effective and to comply with the provisions of the Securities Act with
          respect to the sale or other disposition of all securities covered by
          such

                                       4
<PAGE>

          registration statement whenever the Seller or Sellers of such
          securities shall desire to sell or otherwise dispose of the same;
          provided that no such registration statement will be filed by the
          Company until counsel for the Sellers of securities included therein
          shall have had a reasonable opportunity to review the same and to
          exercise their rights under clause (A) above with respect thereto and
          no amendment to any such registration statement naming such Sellers as
          selling shareholders shall be filed with the Commission until such
          Sellers shall have had at least seven days to review such registration
          statement as originally filed and theretofore amended and to exercise
          their rights under clause (A) above;

                    (D)  furnish to each Seller such numbers of copies of a
          summary prospectus or other prospectus, including a preliminary
          prospectus, in conformity with the requirements of the Securities Act,
          and such other documents, as such Seller may reasonably request in
          order to facilitate the public sale or other disposition of the
          securities owned by such Seller;

                    (E)  use its best efforts to register or qualify the
          securities covered by such registration statement under such other
          securities or blue sky laws of such jurisdictions as each Seller shall
          request, and do any and all other acts and things which may be
          necessary or advisable to enable such Seller to consummate the public
          sale or other disposition in such jurisdictions of the securities
          owned by such Seller, except that the Company shall not for any such
          purpose be required to qualify to do business as a foreign corporation
          in any jurisdiction wherein it is not so qualified or to file therein
          any general consent to service;

                    (F) in the event of the issuance of any stop order
          suspending the effectiveness of any registration statement or of any
          order suspending or preventing the use of any prospectus or suspending
          the qualification of any Restricted Securities for sale in any
          jurisdiction, use its best efforts promptly to obtain its withdrawal;

                    (G) in the event any prospectus used in connection with the
          distribution of Restricted Securities registered under the Securities
          Act pursuant to the provisions of this Section 4 is discovered to
          contain any untrue statement of any material fact or any omission to
          state therein a material fact required to be stated therein or
          necessary to make the statements therein not misleading, promptly
          provide each holder that shall have requested registration of
          Restricted Securities with amended prospectuses correcting such
          statements;

                    (H)  otherwise use its best efforts to comply with all
          applicable rules and regulations of the Commission; and

                    (I)  list such securities on any securities exchange on
          which any stock of the Company is then listed, if the listing of such
          securities is then permitted under the rules of such exchange;
          provided, however, that notwithstanding any other provision of this
          --------  -------

                                       5
<PAGE>

          notwithstanding any other provision of this Section 4, the Company
          shall not be required to maintain the effectiveness of any
          registration statement for a period in excess of one year (plus any
          period during which the effectiveness of such registration has been
          suspended). From time to time after a transfer of Warrant Stock
          pursuant to a registration statement the Company will file all reports
          required to be filed by it under the Securities Act, the Exchange Act
          of 1934, as amended (the "Exchange Act") and the rules and regulations
          adopted by the Securities and Exchange Commission thereunder, and will
          take such further action as any holder or holders of Restricted
          Securities may reasonably request, all to the extent required to
          enable such holders to sell Restricted Securities pursuant to such
          laws and regulations thereunder. Upon written request, the Company
          will deliver to such holders a written statement as to whether it has
          complied with such requirements.

               (ii)   In connection with the registration of Restricted
     Securities under the Securities Act pursuant to the provisions of this
     Section 4, each holder of Restricted Securities requesting such
     registration will (except as otherwise provided in this Agreement), as
     expeditiously as possible,

                    (A)  in the event of the issuance of any stop order
          suspending the effectiveness of any registration statement or of any
          order suspending or preventing the use of any prospectus or suspending
          the qualification of any Restricted Securities for sale in any
          jurisdiction, use its best efforts promptly to discontinue the
          disposition of such Restricted Securities owned by such holders in
          such jurisdiction until such order has been withdrawn; and

                    (B)  in the event any prospectus used in connection with the
          distribution of Restricted Securities registered under the Securities
          Act pursuant to the provisions of this Section 4 is discovered to
          contain any untrue statement of any material fact or any omission to
          state therein a material fact required to be stated therein or
          necessary to make the statements therein not misleading, use its best
          efforts promptly to discontinue the disposition of such Restricted
          Securities owned by such holder until amended prospectuses correcting
          such statements have been provided to such holder.

          (c)  Expenses; Limitations on Registration. All expenses incident to
               -------------------------------------
the Company's performance of its obligations in connection with any registration
of the Sellers' Restricted Securities under this Agreement including, without
limitation, printing expenses, fees and disbursements of counsel for the
Company, fees of the National Association of Securities Dealers, Inc. in
connection with its review of any offering contemplated in any registration
statement and expenses of any special audits to which the Company shall agree or
which shall be necessary to comply with governmental requirements in connection
with any such registration shall be paid by the Company. In addition, the
Company shall pay (i) all registration and filing fees for the Sellers'
Restricted Securities under federal and state securities laws, and (ii) expenses
of registering or qualifying under or complying with the securities or blue sky
laws of any

                                       6
<PAGE>

jurisdictions. Notwithstanding the foregoing, in the event a Seller withdraws
its request for registration of Restricted Securities other than by reason of
(1) the Company's failure to perform its obligations in connection with such
registration, (2) the failure to be timely satisfied of any closing condition
contained in any underwriting agreement entered into in connection with such
registration and not within the exclusive control of such Seller, (3) the
termination of such underwriting agreement by the underwriters party thereto
other than by reason of the failure on the part of such Seller to perform its
obligations thereunder, or (4) the occurrence of any change that, in the sole
judgment of such Seller, may materially adversely affect the selling price or
marketability of the Restricted Securities for which registration was requested,
including, without limitation, (A) any material adverse change in the business,
business prospects, properties, condition (financial or otherwise) or operations
of the Company, (B) the suspension of trading in the Common Stock by the
Commission or any national securities exchange or automated quotation system or
trading in securities generally on the New York Stock Exchange or the
establishment of limited or minimum prices on any such national exchange or
quotation system, (C) the declaration of any banking moratorium by Federal, New
York or California State authorities, or (D) the occurrence of any outbreak or
escalation of hostilities, the declaration by the United States of any national
emergency or war or the occurrence of any other calamity or crisis the effect of
which on financial markets is such, in the sole judgment of the managing
underwriter for such Seller, as to make it impracticable or inadvisable to
proceed with the offering of the Restricted Securities, then such Seller shall
bear such expenses. In addition, under all circumstances, each Seller shall pay
one hundred percent (100%) of the gross underwriting spread or fees with respect
to such Seller's Restricted Securities covered by any registration pursuant to
this Section 2.

          It shall be a condition precedent to the obligation of the Company to
take any action pursuant to this Section 4 in respect of the securities which
are to be registered at the request of any prospective Seller that such
prospective Seller shall furnish to the Company such information regarding such
Seller and the securities held by such Seller and the intended method of
disposition thereof as the Company shall reasonably request and as shall be
required in connection with the action to be taken by the Company.

          (d)  Indemnification.
               ---------------

          (i)  In the event of any registration of any Restricted Securities
     under the Securities Act pursuant to this Section 4, the Company shall
     indemnify and hold harmless the Seller of such Restricted Securities and
     any underwriter thereof, and their respective directors and officers, and
     each other Person, if any, who controls such Seller or any such underwriter
     within the meaning of the Securities Act ("Controlling Person"), against
     any losses, claims, damages or liabilities, joint or several, to which such
     Seller or underwriter or any such director or officer or Controlling Person
     may become subject under the Securities Act or any other statute or at
     common law, insofar as such losses, claims, expenses, damages or
     liabilities (or actions in respect thereof) arise out of or are based upon
     (A) any alleged untrue statement of any material fact contained, on the
     effective date thereof, in any registration statement under which such
     securities were registered under the Securities Act, or in any preliminary
     prospectus or final prospectus contained

                                       7
<PAGE>

     therein, or any amendment or supplement thereto, or (B) any alleged
     omission to state therein a material fact required to be stated therein or
     necessary to make the statements therein not misleading, and shall
     reimburse such Seller or such director, officer or Controlling Person for
     any legal or any other expenses reasonably incurred by such Seller or such
     director, officer or Controlling Person in connection with investigating or
     defending any such loss, claim, damage, liability or action; provided,
     however, that the Company shall not be liable in any such case to the
     extent that any such loss, claim, damage or liability arises out of or is
     based upon any alleged untrue statement or alleged omission made in such
     registration statement, preliminary prospectus, prospectus, or amendment or
     supplement in reliance upon and in conformity with written information
     furnished to the Company through an instrument duly executed by such Seller
     specifically for use therein. The indemnity provided in this subsection
     shall remain in full force and effect regardless of any investigation made
     by or on behalf of such Seller or such director, officer or Controlling
     Person, and shall survive the transfer of such securities by such Seller.

          (ii) Each holder of any Restricted Securities shall, by acceptance
     thereof, severally and not jointly, indemnify and hold harmless the
     Company, each other selling stockholder and any underwriter of such
     Restricted Securities and their respective directors and officers and each
     other Person, if any, who controls the Company or such underwriter (within
     the meaning of the Securities Act) against any losses, claims, expenses,
     damages or liabilities, joint or several, to which the Company or such
     underwriter or any such director or officer or any such Person may become
     subject under the Securities Act or any other statute or at common law,
     insofar as such losses, claims, damages or liabilities (or actions in
     respect thereof) arise out of or are based upon (A) any alleged untrue
     statement of any material fact contained, on the effective date thereof, in
     any registration statement under which Restricted Securities were
     registered under the Securities Act, or in any preliminary prospectus or
     final prospectus contained therein, or any amendment or supplement thereto,
     or (B) any alleged omission to state therein a material fact required to be
     stated therein or necessary to make the statements therein not misleading,
     in each case to the extent, but only to the extent, that such alleged
     untrue statement or alleged omission was contained in written information
     furnished to the Company through an instrument duly executed by such holder
     specifically for use therein, and shall reimburse the Company or such
     director, officer or other Person for any legal or any other expenses
     reasonably incurred in connection with investigating or defending any such
     loss, claim, damage, liability or action; provided that in no event shall
     such indemnification amount to be paid hereunder be in excess of the net
     proceeds received by such selling stockholder in such offering .

          (iii) Indemnification similar to that specified in clauses (i) and
     (ii) of this Section 4(d) shall be given by the Company and each holder of
     any Restricted Security (with such modifications as shall be appropriate)
     to each other and to any underwriter with respect to any required
     registration or other qualification of any Restricted Securities under any
     federal or state law or regulation of governmental authority other than the
     Securities Act. The indemnity and expense reimbursements obligations of the
     Company under clauses (i)

                                       8
<PAGE>

     and (ii) of this Section 4(d) shall be in addition to any liability the
     Company may otherwise have.

         (iv)  Each Person (an "Indemnitor") who under the preceding provisions
                                ----------
     of this Section 4(d) agrees to indemnify another Person (the "Indemnitee")
                                                                   ----------
     shall have the right, subject to the provisions hereto, to designate
     counsel (acceptable to the Indemnitee) to defend any case or proceeding
     against the Indemnitee arising in respect of any claim of liability for
     which such indemnification may be claimed, to the end that duplication of
     legal expense may be minimized; provided that, if the Indemnitee notifies
     the Indemnitor that the former has been advised by its counsel that any
     single counsel in such case or proceeding would have a conflict of interest
     in representing both the Indemnitor and the Indemnitee, the Indemnitee may
     designate its own counsel in such case or proceeding and, to the extent so
     provided above in this Section 4(d), shall be entitled to be reimbursed by
     Indemnitor for its legal expenses reasonably incurred in connection with
     defending itself in such case or proceeding.

     (e)  Termination  of  Registration  Rights.  The right of any holder to
          -------------------------------------
request registration or inclusion in any registration pursuant to this Section 4
shall terminate on the closing of the first Company-initiated registered public
offering of Common Stock of the Company, if all shares of Warrant Stock held by
such holder (assuming exercise in full of the Warrant) may immediately be sold
under Rule 144 during any 90-day period, or the earlier of (i) such date after
the closing of the first Company-initiated registered public offering of Common
Stock of the Company as all shares of Warrant Stock held by such holder
(assuming exercise in full of the Warrant) may immediately be sold under Rule
144 during any 90-day period, and (ii) five (5) years after the closing of the
first Company-initiated registered public offering.

     5.   "Lock-Up" Agreement. If requested by the Company or any representative
           ------------------
of an underwriter of Common Stock (or other securities) of the Company following
the Company's initial public offering, Oxygen shall not sell or otherwise
transfer or dispose of any Common Stock or other securities of the Company held
by it (other than those included in the registration) during the one hundred
eighty (180) day period following the effective date of a registration statement
of the Company filed under the Securities Act. If requested by the Company or
any representative of an underwriter of Common Stock (or other securities) of
the Company following the first public offering of the Company, Oxygen shall not
sell or otherwise transfer or dispose of any Common Stock or other securities of
the Company held by such holders (other than those included in the registration)
during the ninety (90) day period following the effective date of a registration
statement of the Company filed under the Securities Act. The obligations
described in this Section 5 shall not apply to a registration relating solely to
employee benefit plans on Form S-1 or Form S-8 or similar forms that may be
promulgated in the future, or a registration relating solely to a transaction on
Form S-4 or similar forms that may be promulgated in the future. The Company may
impose stop-transfer instructions with respect to the shares of Common Stock (or
other securities) subject to the foregoing restriction until the end of such
lock-up periods.

                                       9
<PAGE>

     6.  Notices.  Any notice delivered in connection with this Agreement must
         -------
be in writing and must be either personally delivered, mailed by first class
mail (postage prepaid and return receipt requested), sent by reputable overnight
courier service (charges prepaid) or sent by facsimile (with follow-up telephone
confirmation of receipt) to the recipient at the address and facsimile number
below indicated (unless such information is subsequently modified in writing by
such recipient and delivered pursuant to this notice provision):

         If to the Company, addressed to:

                               RightStart.com Inc.
                               5388 Sterling Center Drive, Unit C
                               Westlake Village, California 91361
                               Attn:  Chief Financial Officer or General Counsel
                               Facsimile: (818) 707-7132

         with a copy to:

                               Milbank, Tweed, Hadley & McCloy LLP
                               601 South Figueroa Street, 30th Floor
                               Los Angeles, California 90017
                               Attn: Kenneth J. Baronsky, Esq.
                               Facsimile: (213) 629-5063

         If to Oxygen, addressed to:

                               Oxygen Media
                               75 9th Avenue
                               New York, New York  10011
                               Attn:  Abe Hsuan, Esq.
                               Facsimile: (212) 651-2052

         with a copy to:

                               Debevoise & Plimpton
                               875 Third Avenue, 27th Floor
                               New York, New York  10022
                               Attn:  Michael Gillespie, Esq.
                               Facsimile: (212) 909-6836

     6.   General Provisions.
          ------------------

          (a)  This  Agreement  shall be  binding  upon and  inure to the
benefit of each of the parties hereto and their respective, permitted successors
and assigns.  Either party may assign any of its rights or obligations hereunder
without the prior  written  consent of the other party

                                       10
<PAGE>

hereto to a successor to substantially all of such assigning party's business or
assets, provided that such successor agrees to be bound by this Agreement.

          (b)  So long as the Warrant and the Warrant Stock have not been
registered under the Securities Act, prior to transfer of a Warrant or Warrant
Stock by Oxygen, Oxygen agrees that its transferee will execute and deliver a
copy of this Agreement to the Company and Oxygen.

          (c)  This Agreement shall be governed by and construed in accordance
with the law of the State of Delaware (excluding the law of conflicts thereof).

          (d)  No course of dealing or any delay or failure to exercise any
right, power or remedy hereunder on the party of any party hereto shall operate
as a waiver of or otherwise prejudice such party's rights, powers or remedies.

          (e)  Notwithstanding anything in this Agreement, the Company shall not
be obligated to issue or sell any of the Warrant Stock if, in the judgment of
the Board, such issuance or sale may violate Federal or applicable state
securities laws or regulations or may require the Company to register or qualify
any such Warrant Stock under any Federal or state securities laws, or require
the Company or any of its agents or representatives to register or qualify with
any governmental agency or organization, pursuant to such laws or regulations.

           [THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK]

                                       11
<PAGE>

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the date first written above.

                                 RIGHTSTART.COM INC.,
                                 a Delaware corporation

                                 By: /s/ Jerry R. Welch
                                    -----------------------------------------
                                    Name:  Jerry R. Welch
                                    Title: President and Chief Executive Officer

                                 OXYGEN MEDIA, LLC,
                                 a Delaware limited liability company

                                 By: /s/ Daniel M. Taltz
                                    -----------------------------------------
                                    Name:  Daniel M. Taltz
                                    Title: General Counsel

                                       12

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