Document:

Marc L. Reisch 2010 Supplemental Executive Retirement Plan

 Exhibit 10.2 

Execution Copy 

Visant Holding Corp. 

Marc L. Reisch 2010 Supplemental Executive Retirement Plan 

 CONTENTS 

 

					
	 	  	 	  	Page
			
	 	  	Table of Contents	  	 
			
	 	  	 	  	Page
	ARTICLE I INTRODUCTION	  	2
		
	ARTICLE II DEFINITIONS	  	2
		
	ARTICLE III VESTING OF BENEFITS	  	5
			
	 3.01
	  	Vesting of Retirement Benefit	  	5
		
	ARTICLE IV AMOUNT OF BENEFITS	  	5
			
	 4.01
	  	Retirement Benefit	  	5
		
	ARTICLE V MANNER OF PAYMENT OF BENEFITS	  	5
			
	 5.01
	  	Time and Form of Payment of Retirement Benefit	  	5
		
	ARTICLE VI POST-TERMINATION MEDICAL BENEFITS	  	6
			
	 6.01
	  	Post-Termination Medical Benefits; Amendment to Top Hat SERP	  	6
	 6.02
	  	Amendment to Top Hat SERP	  	6
		
	ARTICLE VII MISCELLANEOUS PROVISIONS	  	7
			
	 7.01
	  	Tax Withholding	  	7
	 7.02
	  	Funding	  	8
	 7.03
	  	ERISA Status	  	9
	 7.04
	  	Assignment	  	9
	 7.05
	  	Employment Rights	  	10
	 7.06
	  	Administration	  	10
	 7.07
	  	Incompetent Persons	  	10
	 7.08
	  	Amendment/Termination of the Plan	  	10
	 7.09
	  	Joint and Several Liability; Successors	  	10
	 7.10
	  	Governing Law; Dispute Resolution; Section 409A	  	11
	 7.11
	  	Construction	  	12

 ARTICLE I 

INTRODUCTION 

This Marc L. Reisch Supplemental Executive Retirement Plan (the “Plan”), effective as of May 17, 2010 (the “Effective
Date”), is established for Marc L. Reisch (the “Participant”) by Visant Holding Corp. (“VHC”). This Plan is intended to be a non-qualified “top hat” plan for purposes of ERISA and is intended to
comply with Section 409A of the Code. In the event that the Participant terminates Employment prior to the Effective Date, this Plan shall be void ab initio, and the Participant’s rights to post-retirement benefits shall be determined by
reference to Section 9 of the Participant’s prior amended and restated employment agreement with VHC dated December 19, 2008 (“Prior Employment Agreement”) (with such modifications to payment terms as required to
avoid subjecting the Participant to additional taxation under Section 409A of the Code). 
 ARTICLE II 

DEFINITIONS 
  

	2.01	As used herein, the terms set forth below shall have the meanings indicated: 

 

	 	(a)	Additional Percentage shall mean 2.0% of the Average Compensation. 

 

	 	(b)	Affiliates shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(c)	Annual Bonus shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(d)	Average Compensation shall mean the average of the sums of each of the Participant’s Base Salary plus cash Annual Bonus (excluding any transaction,
signing or other non-recurring special bonuses) paid or payable to the Participant in respect of the last five full Fiscal Years ended prior to the Date of Termination (with any such sums paid or payable in respect of any partial Fiscal Years being
annualized for such full Fiscal Years). 

  

	 	(e)	Base Salary shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(f)	Beneficiary shall mean the Participant’s Spouse or, if the Participant has no Spouse, the Participant’s estate. 

 

	 	(g)	Board shall mean the Board of Directors of VHC or any successor thereto and, absent any such successor, the Board of Directors of Jostens, Inc.

  

 2 

	 	(h)	Cause shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(i)	Change of Control shall mean (i) the sale (in one transaction or a series of transactions) of all or substantially all of the assets of VHC to a
“person” (as defined below) who is not an Investor (as such term is defined in the Employment Agreement) or an Affiliate of any of the Investors; (ii) a sale (in one transaction or a series of transactions) by the Investors or any of
their respective Affiliates resulting in more than 50% of the voting stock of VHC being held by a “person” or “group” (as such terms are used in the Securities Exchange Act of 1934, as amended) that does not include either of the
Investors or any of their respective Affiliates; or (iii) a merger or consolidation of VHC into another person which is not an Affiliate of either of the Investors; if and only if any such event listed in clauses (i) through
(iii) above results in the inability of any of the Investors to elect a majority of the Board or the board of directors of the resulting entity. 

  

	 	(j)	Code shall mean the Internal Revenue Code of 1986 as amended. 

 

	 	(k)	Company shall mean VHC, Jostens and their Affiliates. 

  

	 	(l)	Company Retirement Plans shall mean the Jostens Pension Plan C, Jostens ERISA Excess Plan and the Top Hat SERP, collectively. 

 

	 	(m)	Date of Termination shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(n)	Disability shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(o)	Employment means the Participant’s employment with the Company, which shall be deemed to terminate as of the date on which the Participant has a
“separation from service” with the Company within the meaning of Section 409A of the Code. 

  

	 	(p)	Employment Agreement means the Second Amended and Restated Employment Agreement dated May 17, 2010, by and between VHC, Jostens and the Participant,
as may be amended from time to time with the written consent of the parties thereto. 

  

	 	(q)	Employment Term shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(r)	Fiscal Year shall mean any given fiscal year of VHC (and any successor thereto). 

 

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	 	(s)	Good Reason shall have the meaning assigned to such term under the Employment Agreement. 

 

	 	(t)	Jostens shall mean Jostens, Inc. 

  

	 	(u)	Jostens Pension Plan C means the Jostens Pension Plan C (taking into account the merger of the Jostens Pension Plan D into the Jostens Pension Plan C,
including, without limitation, the benefits formula applicable to the Participant thereunder). 

  

	 	(v)	Participant means Marc L. Reisch. 

  

	 	(w)	Plan means this Marc L. Reisch 2010 Supplemental Executive Retirement Plan, as may be amended from time to time with the written consent of the
Participant. 

  

	 	(x)	Post-Termination Medical Benefits shall mean the benefits described in Section 6.01 herein. 

 

	 	(y)	Retirement Benefit means the annual retirement benefit due under this Plan from the Company, payable to the Participant. The Retirement Benefit shall be
equal to: 

 (1) 10% of the Participant’s Average Compensation, plus  

(2) the Additional Percentage for each additional full Fiscal Year occurring after the Service Date during which the Participant remains
employed with the Company, plus  
 (3) a prorated portion of the Additional Percentage for any period of a Fiscal Year
during which the Participant remains employed with the Company occurring after the Service Date that is less than twelve months (with such prorated portion determined based on the number of days in such period of employment relative to the number of
days in such Fiscal Year), minus  
 (4) the present value of the annual aggregate amount of any benefit(s) payable to the
Participant under any of the Company Retirement Plans, as determined using the actuaral assumptions used for purposes of determining a lump sum payment under the Jostens Pension Plan C, as in effect on the Date of Termination. 

 

	 	(z)	Section 409A shall mean Section 409A of the Code, and any related regulations or other guidance issued thereunder. 

 

	 	(aa)	Service Date shall mean December 31, 2009. 

  

 4 

	 	(bb)	Spouse shall mean the person to whom the Participant is married as of the date of his death. 

 

	 	(cc)	Top Hat SERP shall mean the Amended and Restated Supplemental Executive Retirement Agreement, dated as of December 10, 2008, by and between VHC and
Participant. 

 ARTICLE III 

VESTING OF BENEFITS 
  

	3.01	Vesting of Retirement Benefit 

The Participant’s right to the Retirement Benefit under the Plan is 100% vested on the Effective Date. 

ARTICLE IV 

AMOUNT OF BENEFITS 
  

	4.01	Retirement Benefit 

Upon any Date of Termination of the Participant’s Employment after the Service Date, the Participant shall be entitled to receive the
Retirement Benefit, payable at the time set forth under Section 5.01. 
 ARTICLE V 

MANNER OF PAYMENT OF BENEFITS 
  

	5.01	Time and Form of Payment of Retirement Benefit 

The Participant’s Retirement Benefit under the Plan shall be paid to the Participant (or to the Participant’s Beneficiary
following the date of the Participant’s death) in the form of a lump sum payment on the earlier of (i) the date the Participant achieves age 65 or (ii) a date that is within 90 days following the date of the Participant’s
death. No other timing or form of payment will be permitted. An example of how the Retirement Benefit shall be calculated is illustrated in Exhibit A hereto. 
  

 5 

 ARTICLE VI 

POST-TERMINATION MEDICAL BENEFITS; AMENDMENT TO TOP HAT SERP 

 

	6.01	Post-Termination Medical Benefits 

Immediately upon the Participant’s termination of employment: (a) for any reason on or after a Change of Control; or
(b) prior to a Change of Control, (i) due to the Participant’s death or Disability or (ii) for Good Reason by Participant or other than for Cause by the Company (including by virtue of the Company’s failure to renew the
Employment Term at any time), the Participant and his dependents shall be provided with medical benefits (either through continued participation in the Company’s medical insurance plans or through the Company’s purchase of a medical
insurance program solely for the benefit of the Participant and his dependents), on the same terms as would have applied had Participant continued to be employed with the Company under the terms of Section 6(a) of the Employment Agreement. The
foregoing benefits shall be provided to the Participant and his dependents until the earlier to occur of (x) the date on which the Participant attains age 65 or (y) the date the Participant becomes eligible to receive medical benefits
under the terms and conditions of another employer’s medical benefits plan; provided, however, that if the Participant’s employment is terminated on account of his death, his Spouse shall be entitled to receive the
Post-Termination Medical Benefits until the date on which the Participant would, but for his death, have attained age 65. 
  

	6.02	Amendment to Top Hat SERP 

  

	 	(a)	Section 2 of the Top Hat SERP is hereby deleted in its entirety and replaced with the following: 

“If the Employee continues in Full-Time Employment without interruption until he attains the age of sixty (60) years and has at
least seven (7) years of service (taking into account the deemed service, as applicable, as provided under Section 13 herein) as an Executive Officer upon his or her Termination of Employment, then the Employee shall be entitled to
receive, in the form of a lump sum payment on the earlier of (i) the date the Employee achieves age sixty-five (65) or (ii) a date that is within 90 days following the date of the Employee’s death, equal to the present value of
equal monthly installments otherwise payable to the Employee during his lifetime, where each such monthly payment would have been equal to (a) the product of (x) one percent (1%) of the Employee’s Base Salary at the annual rate
in effect when he turned age sixty (60), multiplied by (y) the Employee’s Time of Service with the Employer, not to exceed thirty (30) years, divided by (b) 12, all as determined using the actuarial assumptions used for purposes
of determining a lump sum payment under the Jostens Pension Plan C, as in effect on the Date of Termination.” 
  

 6 

	 	(b)	Section 6(B) of the Top Hat SERP is hereby deleted in its entirety and replaced with the following: 

“If the Employee’s Termination of Employment occurs prior to the Employee’s death or Total Disability and after the
Employee has attained the age of fifty-five (55) years and has at least seven (7) years of service (taking into account the deemed service, as applicable, as provided under Section 13 herein) as an Executive Officer but before the
Employee has attained the age of sixty (60) years upon his or her Termination of Employment, then the Employee shall be entitled to receive, in the form of a lump sum payment on the earlier of (i) the date the Employee achieves age sixty
(60) or (ii) a date that is within 90 days following the date of the Employee’s death or Total Disability, equal to the present value of equal monthly installments otherwise payable to the Employee during his lifetime, where each such
monthly payment would have been equal to (x) one percent (1%) of the Employee’s Base Salary at the annual rate in effect at the time of Termination, multiplied by (y) the Employee’s Time of Service with the Employer accrued
through the Date of Termination (not to exceed thirty (30) years), divided by (z) 12, all as determined using the actuarial assumptions used for purposes of determining a lump sum payment under the Jostens Pension Plan C, as in effect on
the Date of Termination (the foregoing monthly installment payments otherwise payable, the “Early Vested Retirement Benefit”).” 
  

	 	(c)	Section 9 of the Top Hat SERP is hereby hereby deleted in its entirety and replaced with the following: 

“If the Employee continues in the employ of the Employer after attaining the age of sixty (60) years, there shall be no
increases in any benefits hereunder on account of any Time or Service or increases to Base Salary after the age of sixty (60) years. Service as an Executive Officer after age sixty (60) shall be recognized for purposes of vesting for an
Employee’s Supplemental Retirement Benefit or Early Vested Retirement Benefit.” 
 ARTICLE VII 

MISCELLANEOUS PROVISIONS 
  

	7.01	Tax Withholding 

To the extent not previously paid by the Participant, the Company or its agent shall deduct from the distribution of the Retirement
Benefit the amount of federal and state income or other taxes, if any, that it is required to withhold. The Participant shall be responsible for the payment of any taxes due in respect of the Post-Termination Medical Benefits. 

 

 7 

	7.02	Funding 

  

	 	(a)	The Company shall contribute cash to an irrevocable grantor trust (such contribution, the “Funding”) (within the meaning of subpart E, part 1,
subchapter J, chapter 1, subtitle A of the Code, to be construed accordingly) (the “Grantor Trust”) in an amount equal to the Retirement Benefit, on the earlier to occur of (i) a Change of Control or (ii) the last day of
the fourth quarter of Fiscal Year 2010 (either date, the (“Funding Date”), calculated as if the Funding Date was the Date of Termination. If the Funding occurs pursuant to clause (ii) above and subsequently, the Company executes any
definitive agreement that contemplates transactions which, if consummated, would result in a Change of Control, the Company shall cause the actuary who performs the actuarial calculations for the Jostens Pension Plan C (the “Pension
Actuary”) to recalculate the amount of the Retirement Benefit as of the expected date of the Change of Control (the “CIC Date”), assuming that such CIC Date was the Date of Termination, and to provide the Company with the
estimated amount of any additional cash that would be required to be contributed to the Grantor Trust in order to cause the Grantor Trust to hold cash in an amount at least equal to the Retirement Benefit as in effect on the CIC Date (the
“CIC True-Up Amount”). 

 In addition, at least annually following the occurrence of the Funding
Date (or, if applicable, the CIC Date), the Company shall cause the Pension Actuary to recalculate the amount of the Retirement Benefit as of the end of each plan year of the Jostens Pension Plan C (each, a “Plan Year”), assuming
that the last day of such Plan Year was the Date of Termination, and to provide the Company with the estimated amount of any additional cash that would be required to be contributed to the Grantor Trust in order to cause the Grantor Trust to hold
cash in an amount at least equal to the Retirement Benefit as in effect on the last day of such Plan Year (any such amount, the “Annual True-Up Amount”). On or as soon as administratively practicable following the last day of each
such Plan Year, the Company shall contribute such Annual True-Up Amount to the Grantor Trust. 
  

	 	(b)	 The Company shall contribute cash to the Grantor Trust (such contribution, the “Top Hat Funding”) in an amount equal to the
Supplemental Retirement Benefit (as such term is defined under the Top Hat SERP), on the earlier to occur of (i) a Change of Control or (ii) the last day of the fourth quarter of Fiscal Year 2010 (either date, the (“Top Hat Funding
Date”), calculated as if the Top Hat Funding Date was the Date of Termination. In addition to the foregoing, the Company shall also require the Pension Actuary to (i) calculate the amount of the

  

 8 

	 	
Supplemental Retirement Benefit to which the Participant would be entitled to receive under the Top Hat SERP at each time that the Pension Actuary is required to recalculate the Retirement
Benefit as provided for in Section 7.02(a), and (ii) provide the Company with the amount that would be required to be contributed to the Grantor Trust in order to cause the Grantor Trust to hold cash in an amount at least equal to such
Supplemental Retirement Benefit amount due under the Top Hat SERP at each such time. In addition, on or as soon as administratively practicable following each such time, the Company shall contribute a true-up amount to the Grantor Trust in respect
of such Top Hat SERP benefit amount. 

  

	 	(c)	Notwithstanding the provisions of Section 7.02(a) or 7.02(b), however, no contributions described in Section 7.02(a) or 7.02(b) shall be made at any time when
such contributions would subject the Participant to additional taxation pursuant to Section 409A(b)(3) of the Code or under the Pension Protection Act of 2006. 

 

	 	(d)	The Grantor Trust assets are to be used exclusively to pay benefits under the Plan. However, in the event the Company becomes insolvent or seeks protection under the
bankruptcy laws, the Grantor Trust assets must be paid over to the Company as provided in the Grantor Trust agreement and will be subject to the claims of the Company’s general creditors. Neither the Participant nor his beneficiary shall have
any right, title or interest in or to any investments which the Company may make to aid it in meeting its obligations hereunder. To the extent that any person acquires a right to receive benefits from the Company under the Plan, such right shall be
no greater than the right of an unsecured general creditor of the Company. 

  

	 	(e)	The terms of the Company’s Grantor Trust contribution obligation shall be governed by the terms of the aforementioned trust agreement, a copy of which is attached
hereto and is incorporated herein by reference. 

  

	7.03	ERISA Status 

 The
Plan is an unfunded promise to pay deferred compensation. It is not intended to comply with the rules for qualified plans in section 401(a) of the Internal Revenue Code. The Plan is designed to be exempt from the rules for employee benefit plans in
Title I (except Parts One and Five) of the Employee Retirement Income Security Act of 1974 (ERISA). Participation in the Plan is limited to a single highly compensated management employee who qualifies as such under Title I of ERISA. 

 

	7.04	Assignment 

 Except
to the extent required by law, neither the Participant nor any other person shall have the right to assign, pledge, mortgage, transfer or otherwise encumber benefits under the Plan in advance of actual receipt thereof. The Company shall not assign
any of its obligations hereunder, except as provided in Section 7.09. 
  

 9 

	7.05	Employment Rights 

The Plan is not an employment contract and it creates no right to continue Employment for any length of time. 

 

	7.06	Administration 

The Board (or its delegate) shall administer the Plan. The Board may adopt any rules necessary to administer the Plan which are not
inconsistent with its terms. The Board may delegate its authority to administer the Plan. Notwithstanding anything to the contrary herein, any action taken by the Board (or its delegatee) under this Section 7.06 may not adversely affect the
rights of the Participant under this Plan as in effect on the Effective Date. 
  

	7.07	Incompetent Persons 

If the Board finds that any person entitled to a benefit under the Plan is unable to manage his or her affairs because of legal
incompetence, the Board, in its discretion, may pay the benefit due such person to an individual deemed by the Board to be responsible for the maintenance of such person. Any such payment constitutes a complete discharge of the Company’s
liability under the Plan. 
  

	7.08	Amendment/Termination of the Plan 

Except to the extent this Plan references provisions of the Prior Employment Agreement or the Employment Agreement, as applicable, this
Plan represents the entire agreement between the Company and Participant. The Company through action of the Board may amend or terminate the Plan by a written instrument, provided such amendment or termination may not adversely affect the
rights of the Participant under this Plan as in effect on the Effective Date. An amendment (including an amendment to terminate the Plan) to the Plan cannot reduce or eliminate the Participant’s Retirement Benefit, Post-Termination Medical
Benefits or benefit under the Top Hat SERP. No amendment (including an amendment to terminate the Plan) may be executed or made effective without the Participant’s written consent. 

 

	7.09	Joint and Several Liability; Successors 

  

	 	(a)	Joint and Several Liability Subject to the provisions of Section 7.09(b) below, each of VHC and Jostens, Inc. shall be jointly and severally liable
for any obligations of the Company to Participant under this Plan. 

  

	 	(b)	 Successors The Plan is binding on the beneficiaries, executor and administrator of the Participant. This Plan shall be assigned to any
successor in interest to substantially all of the business operations of VHC, 

  

 10 

	 	
and to any successor in interest to substantially all of the business operations of Jostens. Upon either such assignment, the rights and obligations of VHC, Jostens and the Company hereunder
shall become the rights and obligations of the applicable successor person or entity. Further, VHC and Jostens will require any successor (whether, direct or indirect, by purchase, merger, consolidation, or otherwise) to all or substantially all of
the business and/or assets of VHC or Jostens, as applicable, to assume expressly and agree to perform this Plan in the same manner and to the same extent that VHC, Jostens and the Company would be required to perform it if no such succession had
taken place. On and after any such succession, as used in this Plan, the terms “VHC”, “Jostens” and “the Company” shall mean, respectively, VHC, Jostens, the Company, and any successor to the
business and/or assets of VHC or Jostens, as applicable, which is required by this Section 7.09(b) to assume and agree to perform this Plan or which otherwise assumes and agrees to perform this Plan; provided, however, in the
event that any successor, as described above, agrees to assume this Plan in accordance with the preceding sentence, as of the date such successor so assumes this Plan, VHC shall cease to be liable for any of the obligations contained in this Plan.

  

	7.10	Governing Law; Dispute Resolution; Section 409A 

  

	 	(a)	Governing Law The validity and construction of the Plan is governed by the laws of the State of New York without giving effect to the principles of
conflicts of law. Further, notwithstanding anything to the contrary herein, the Plan shall be construed in accordance with the terms of Section 409A, wherever and to the extent applicable. 

 

	 	(b)	Dispute Resolution; Legal Fees In the event of any controversy among the parties hereto arising out of, or relating to, this Plan which cannot be settled
amicably by the parties, such controversy shall be finally, exclusively and conclusively settled by mandatory arbitration conducted expeditiously in accordance with the American Arbitration Association rules, by a single independent arbitrator. Such
arbitration process shall take place within the Armonk, New York metropolitan area. The decision of the arbitrator shall be final and binding upon all parties hereto and shall be rendered pursuant to a written decision, which contains a detailed
recital of the arbitrator’s reasoning. Judgment upon the award rendered may be entered in any court having jurisdiction thereof. Each party shall bear its own legal fees and expenses, unless otherwise determined by the arbitrator;
provided, however, that on and after a Change of Control, the Company shall be liable for all legal fees and expenses incurred by the Participant in connection with any dispute relating to this Plan, so long as the arbitrator does not
determine that any material claims made by the Participant with respect to this Plan were frivolous or made in bad faith. 

  

 11 

	 	(c)	Section 409A In the event that it is reasonably determined by the Company that, as a result of Section 409A, any of the payments that
Participant is entitled to under the terms of this Plan or any nonqualified deferred compensation plan (as defined under Section 409A) may not be made at the time contemplated by the terms hereof or thereof, as the case may be, without causing
Participant to incur additional taxes, penalties or interest under Section 409A, the Company will make such payment on the first day that would not result in the Participant incurring any tax liability under Section 409A, which day, if the
Participant is a “specified employee” within the meaning of Section 409A, shall be the first day following the six-month period beginning on the date of the Participant’s Date of Termination. For purposes of Section 409A,
references herein to the Participant’s “termination of employment” shall refer to the Participant’s “separation from service” with the Company within the meaning of Section 409A. In addition to the foregoing, in
the event of an “asset purchase transaction” within the meaning of Section 409A, the Company shall not execute any agreement of the type contemplated under Treas. Reg. 1.409A-1(h)((4), if applicable, with any buyer, purchaser or other
successor to any of the assets of any member of the Company, that if the Participant ceases to perform services to the Company or any member thereof in connection with the sale of any such assets, such cessation from service does not constitute a
“separation from service” within the meaning of Section 409A. 

  

	7.11	Construction 

  

	 	(a)	Interpretation of Plan Any dispute regarding the construction or interpretation of the language of the Plan shall be resolved in accordance with the
dispute resolution provisions set forth in Section 7.10(b). 

  

	 	(b)	Invalidity of Any Provision In the event any provision of the Plan is declared to be invalid, in whole or in part, such provision is null and void. The
remaining provisions of the Plan are unaffected and remain in full force and effect. However, the Board, in its discretion may construe the provision in such a manner that it is valid in the jurisdiction where it is declared to be invalid.

  

	 	(c)	Enforceability of Any Provision A provision of the Plan which is invalid in any jurisdiction remains in effect and is enforceable in all jurisdictions in
which the provision is valid. 

  

 12 

 EXECUTION 

WHEREFORE, the Company and Participant have executed this Plan on the
17th day of May, 2010. 

 

			
		 	VISANT HOLDING CORP.
		
	By	 	/s/ Marie D. Hlavaty
	Its	 	Senior Vice President, Chief Legal Officer
		
		 	JOSTENS, INC.
		
	By	 	/s/ Marie D. Hlavaty
	Its	 	Vice President
		
		 	PARTICIPANT
		
		 	/s/ Marc L. Reisch
		 	Marc L. Reisch

  

	
	ATTEST:
	
	/s/ Christine Hoy

  

 13 

 Exhibit A 

The following example is hypothetical and intended to illustrate Plan arithmetic. Actual benefits and lump sums under the Plan will depend on the timing
and circumstances of Mr. Reisch’s retirement, and on his compensation history at that date. 
  

													
	a	  	Age of payout under Plan Provisions	  		  				 	 	65	  
		  	Calculation of Average Compensation	  		  				 			
	b	  	 Base Salary + Annual Bonus in prior year
	  	Actual	  	$	[	*] 	 			
	c	  	 Base Salary + Annual Bonus in second prior year
	  	Actual	  	$	[	*] 	 			
	d	  	 Base Salary + Annual Bonus in third prior year
	  	Actual	  	$	[	*] 	 			
	e	  	 Base Salary + Annual Bonus in fourth prior year
	  	Actual	  	$	[	*] 	 			
	f	  	 Base Salary + Annual Bonus in fifth prior year
	  	Actual	  	$	[	*] 	 			
	g	  	 Average Compensation = (b+c+d+e+f) / 5
	  		  	$	[	*] 	 			
	h	  	 10% of Average Compensation
	  		  				 	$	[	*] 
	i	  	Number of full Fiscal Years worked since Service Date	  		  				 	 	[	*] 
	j	  	Number of days worked in any partial Fiscal Year since Service Date	  		  				 	 	[	*] 
	k	  	Total number of days in Fiscal Year of partial service	  		  				 	 	[.	*] 
	l	  	Additional Percentage Amount = (Additional Percentage x i) + (Additional Percentage x (j/k))	  		  				 	$	[	*] 
	m	  	Aggregate Amount paid to Participant under Company Retirement Plans	  		  				 	 	[	*] 
	n	  	Retirement Benefit = (h + l) - m	  		  				 	$	[	*]Marc L. Reisch 2010 Supplemental Executive Retirement Plan Form of Trust

 Exhibit 10.3 

Form of Rabbi Trust Agreement 

This rabbi trust agreement is based on the IRS model rabbi trust provisions contained in Revenue Procedure 92-64. Provisions from the IRS model rabbi
trust have been selected which are frequently chosen by many if not most of Wells Fargo rabbi trust clients. Additional provisions have been added to reflect Wells Fargo operating procedures and administrative requirements. A Company should
carefully review the trust agreement with its legal counsel to determine if it is appropriate for its particular situation. Wells Fargo does not provide legal advice and makes no representations concerning the tax consequences of a Company’s
execution of this Agreement. 
 Issued: August 2007 

Revision History: January 2007, February 2006, January 2006, August 2004 

 TABLE OF CONTENTS 

 

					
	 	 	 	  	Page
	Article I.	 	Establishment of Trust	  	3
			
	Article II.	 	Payments to the Participants and Their Beneficiaries	  	4
			
	Article III.	 	Trustee Responsibility Regarding Payments to Trust Beneficiary When Company is Insolvent	  	5
			
	Article IV.	 	Payments to Company	  	6
			
	Article V.	 	Investment Authority	  	6
			
	Article VI.	 	Disposition of Income	  	8
			
	Article VII.	 	Accounting by Trustee	  	8
			
	Article VIII.	 	Responsibility of Trustee	  	8
			
	Article IX.	 	Compensation and Expenses of Trustee	  	10
			
	Article X.	 	Resignation and Removal of Trustee	  	10
			
	Article XI.	 	Appointment of Successor	  	10
			
	Article XII.	 	Amendment or Termination	  	11
			
	Article XIII.	 	Miscellaneous	  	11
			
	Article XIV.	 	Effective Date	  	12

  

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 Marc L. Reisch 2010 Supplemental Executive Retirement Plan 

Form of Trust Agreement 

This Agreement (the “Trust Agreement”), made this [__] day of May, 2010, by and among Visant Holding Corp.
(“VHC”) and Jostens, Inc. (“Jostens” and together with VHC, the “Company”) and WELLS FARGO BANK, N.A., (the “Trustee”), 

WITNESSETH: 

WHEREAS, Company has adopted the non-qualified deferred compensation Plan(s) titled the March L. Reisch 2010 Supplemental
Executive Retirement Plan (the “Plan”); 
 WHEREAS, Company has incurred or expects to incur liability under
the terms of such Plan with respect to the individual participating in such Plan (the “Participant”); 

WHEREAS, Company wishes to establish or has established a trust (hereinafter called “Trust”) and wishes to contribute to
the Trust assets that shall be held therein, subject to the claims of Company’s creditors in the event of Company’s Insolvency, as herein defined, until paid to the Plan Participant and his beneficiaries in such manner and at such times as
specified in the Plan(s); 
 WHEREAS, it is the intention of the parties that this Trust shall constitute an unfunded
arrangement and shall not affect the status of the Plan(s) as an unfunded plan maintained for the purpose of providing deferred compensation for a select group of management or highly compensated employees for purposes of Title I of the Employee
Retirement Income Security Act of 1974; 
 WHEREAS, it is the intention of Company to make contributions to the Trust to
provide itself with a source of funds to assist it in the meeting of its liabilities under the Plan(s); and 
 NOW,
THEREFORE, the parties do hereby establish the Trust and agree that the Trust shall be comprised, held and disposed of as follows: 

ARTICLE I 

ESTABLISHMENT OF TRUST 

Section 1.1 Company hereby deposits with Trustee in trust _________, which shall become the principal of the Trust, along
with assets transferred from the prior trustee, if any, all to be held, administered and disposed of by Trustee as provided in this Trust Agreement. 

Section 1.2 The Trust hereby established shall be irrevocable by Company. 

 Section 1.3 The Trust is intended to be a grantor trust, of which Company is the
grantor, within the meaning of subpart E, part 1, subchapter J, chapter 1, subtitle A of the Internal Revenue Code of 1986, as amended, and shall be construed accordingly. However, Trustee does not warrant and shall not be liable for any tax
consequences associated with the Trust or participation in the Plan. 
 Section 1.4 The principal of the Trust and
any earnings thereon shall be held separate and apart from other funds of Company and shall be used exclusively for the uses and purposes of the Participant and his beneficiaries and general creditors as herein set forth. The Participant and his
beneficiaries shall have no preferred claim on, or any beneficial ownership interest in, any assets of the Trust. Any rights created under the Plan(s) and this Trust Agreement shall be mere unsecured contractual rights of the Participant and his
beneficiaries against Company. Any assets held by the Trust will be subject to the claims of Company’s general creditors under federal and state law in the event of Insolvency, as defined in Section 3.1 herein. 

Section 1.5 Company, in its sole discretion, may at any time, or from time to time, make additional deposits of cash or other
property acceptable to the Trustee in trust with Trustee to augment the principal to be held, administered and disposed of by Trustee as provided in this Trust Agreement. Neither Trustee nor the Participant or any beneficiary shall have any right to
compel such additional deposits. 
 Section 1.6 The Company shall also fund an expense account for the Trustee to
cover fees and expenses in the amount of [$*] to the extent such expense account has not been previously funded. 
 ARTICLE II

 PAYMENTS TO PLAN PARTICIPANT AND HIS BENEFICIARIES 

Section 2.1 After the date on which the Company executes any definitive agreement that contemplates transactions which, if
consummated, would result in a Change in Control (as defined in the Plan), the Company shall deliver to Trustee a schedule (the “Payment Schedule”) that indicates the amounts payable in respect of the Participant (and his beneficiaries),
that provides a formula or other instructions acceptable to Trustee for determining the amounts so payable, the form in which such amount is to be paid (as provided for or available under the Plan(s)), and the time of commencement for payment of
such amounts. 
 The Trustee shall make payments to the Plan Participant and his beneficiaries in accordance with such Payment
Schedule. The Trustee shall make provision for the reporting and withholding of federal and state taxes (other than FICA, FUTA or local taxes) that may be required to be withheld with respect to the payment of benefits pursuant to the terms of the
Plan(s) and shall pay amounts withheld to the appropriate taxing authorities. Notwithstanding the foregoing, the Company may direct the Trustee with respect to the state and federal income tax withholding on such payments. If applicable, Company
shall direct the Trustee to remit any FICA, FUTA or local taxes with respect to the benefit payments to Company and Company shall have the responsibility for determining, reporting and paying the FICA, FUTA or local taxes to the appropriate taxing
authorities. Company will indemnify and hold harmless the Trustee from any and all liability to which the Trustee may become subject due to Company’s failure to properly withhold and remit FICA, FUTA or local taxes in connection with payments
from the Trust. 
  

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 Section 2.2 The entitlement of the Plan Participant or his or her beneficiaries
to benefits under the Plan(s) shall be determined by Company or such party as it shall designate under the Plan(s), and any claim for such benefits shall be considered and reviewed under the procedures set out in the Plan (s). 

Section 2.3 Company may make payment of benefits directly to the Plan Participant or his beneficiaries as they become due
under the terms of the Plan(s), and may request reimbursement for such payments upon presentation of appropriate evidence of payment to Trustee. Company shall notify Trustee of its decision to make payment of benefits directly prior to the time
amounts are payable to the Participants or his beneficiaries. In addition, if the principal of the Trust and any earnings thereon, are not sufficient to make payments of benefits in accordance with the terms of the Plan(s), Company shall make the
balance of each such payment as it falls due. Trustee shall notify Company where principal and earnings are not sufficient. Trustee shall not be liable for the inadequacy of the Trust to pay all amounts due under the Plan. 

Section 2.4 In the event the Participant or his or her beneficiary is determined to be subject to any tax on any amount to
the credit of his or her account under the Plan prior to the time of payment hereunder, whether or not due to the establishment of or contributions to this Trust, a portion of such taxable amount equal to the taxes (excluding any interest or
penalties) owed on such taxable amount, shall be distributed by the Trustee as soon thereafter as practicable to the Participant or beneficiary. 

ARTICLE III 

TRUSTEE RESPONSIBILITY REGARDING PAYMENTS TO TRUST BENEFICIARY 

WHEN COMPANY IS INSOLVENT 

Section 3.1 Trustee shall cease payment of benefits to Plan the Participant and his beneficiaries if the Company is
Insolvent. Company shall be considered “Insolvent” for purposes of this Trust Agreement if (i) Company is unable to pay its debts as they become due, or (ii) Company is subject to a pending proceeding as a debtor under the United
States Bankruptcy Code or any comparable state or federal regulatory law. 
 Section 3.2 At all times during the
continuance of this Trust, as provided in Section 1.4 hereof, the principal and income of the Trust shall be subject to claims of general creditors of Company under federal and state law as set forth below. 

(1) The Board of Directors and the Chief Executive Officer (or if there is no Chief Executive Officer, the highest ranking
officer) of Company shall have the duty to inform Trustee in writing of Company’s Insolvency. If a person claiming to be a creditor of Company alleges in writing to Trustee that Company has become Insolvent, Trustee shall determine whether
Company is Insolvent and, pending such determination, Trustee shall discontinue payment of benefits to Plan participants or their beneficiaries. 

(2) Unless Trustee has actual knowledge of Company’s Insolvency, or has received notice from Company or a person
claiming to be a creditor alleging that Company is Insolvent, Trustee shall have no duty to inquire whether Company is Insolvent. Trustee may in all events rely on such evidence concerning Company’s solvency as may be furnished to Trustee and
that provides Trustee with a reasonable basis for making a determination concerning Company’s solvency. 
  

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 (3) If at any time Trustee has determined that Company is Insolvent, Trustee
shall discontinue payments to Plan participants or their beneficiaries and shall hold the assets of the Trust for the benefit of Company’s general creditors. Nothing in this Trust Agreement shall in any way diminish any rights of the Plan
participants or their beneficiaries to pursue their rights as general creditors of Company with respect to benefits due under the Plan(s) or otherwise. 

(4) Trustee shall resume the payment of benefits to Plan participants or their beneficiaries in accordance with Article II
of this Trust Agreement only after Trustee has been directed that Company is not Insolvent (or is no longer Insolvent). Trustee may in all events rely on such evidence concerning Company’s solvency (or Insolvency) as may be furnished to Trustee
and that provides Trustee with a reasonable basis for making a determination concerning Company’s solvency. 

Section 3.3 Provided that there are sufficient assets, if Trustee discontinues the payment of benefits from the Trust
pursuant to Section 3.2 hereof and subsequently resumes such payments, the first payment following such discontinuance shall include the aggregate amount of all payments due to Plan participants or their beneficiaries under the terms of the
Plan(s) for the period of such discontinuance, less the aggregate amount of any payments made to Plan participants or their beneficiaries by Company in lieu of the payments provided for hereunder during any such period of discontinuance. 

ARTICLE IV 

PAYMENTS TO COMPANY 

Except as provided in Articles II and III hereof, Company shall have no right or power to direct Trustee to return to Company or to
divert to others any of the Trust assets before all payment of benefits have been made to the Participant and his beneficiaries pursuant to the terms of the Plan(s). 

ARTICLE V 

INVESTMENT AUTHORITY 

Section 5.1 Except as provided below, Company shall have the sole power and responsibility for the management, disposition,
and investment of the Trust assets, and Trustee shall comply with written directions from Company or its designated agent, which may include a recordkeeper for the Plan. Trustee shall have no duty or responsibility to review, initiate action, or
make recommendations regarding the investment of Trust assets and shall retain such assets until directed in writing to dispose of them. Prior to issuing any such directions, Company shall certify to Trustee the person(s) at Company or its agent who
have the authority to issue such directions. 
  

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 Section 5.2 In the administration of the Trust, Trustee shall have the following
powers; however, all powers regarding the investment of the Trust shall be exercised solely pursuant to direction of Company or its delegated agent or, if applicable, an Investment Manager, unless Trustee has been properly delegated investment
authority pursuant to Section 5.4 below: 
 (1) To hold assets of any kind, including shares of any
registered investment company, whether or not Trustee or any of its affiliates provides investment advice or other services to such company and receives compensation for the services provided; 

(2) To sell, exchange, assign, transfer, and convey any security or property held in the Trust, at public or private sale,
at such time and price and upon such terms and conditions (including credit) as directed; 
 (3) To invest and
reinvest assets of the Trust (including accumulated income) as directed; 
 (4) To vote, tender, or exercise any
right appurtenant to any stock or securities held in the Trust, as directed; 
 (5) To consent to and
participate in any plan for the liquidation, reorganization, consolidation, merger or any similar action of any corporation, any security of which is held in the Trust, as directed; 

(6) To sell or exercise any “rights” issued on any securities held in the Trust, as directed; 

(7) To cause all or any part of the assets of the Trust to be held in the name of Trustee (which in such instance need
not disclose its fiduciary capacity) or, as permitted by laws, in the name of any nominee, and to acquire for the Trust any investment in bearer form, but the books and records of the Trust shall at all times show that all such investments are part
of the Trust and Trustee shall hold evidence of title to all such investments; 
 (8) To make such distributions
in accordance with the provisions of this Trust Agreement; 
 (9) To hold a portion of the Trust for the
ordinary administration and for the disbursement of funds in cash, without liability for interest thereon for such period of time as necessary, notwithstanding in respect thereof; and 

(10) To invest in deposit products of Trustee or its affiliates, or other bank or similar financial institution, subject
to the rules and regulations governing such deposits, and without regard to the amount of such deposit, as directed. 

Section 5.3 From time to time the Company may appoint one or more investment managers who shall have investment management
and control over all or a portion of the assets of the Trust (“Investment Managers”). The Company shall notify the Trustee in writing of the appointment of the Investment Manager. In the event more than one Investment Manager is appointed,
the Company shall determine which assets shall be subject to management and control by each Investment Manager and shall also determine the proportion in which funds withdrawn or disbursed shall be charged against the assets subject to each

  

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Investment Manager’s management and control. Such Investment Manager shall direct Trustee as to the investment of assets and any voting, tendering, and other appurtenant rights of all
securities held in the portion of the Trust over which the Investment Manager is appointed. Trustee shall have no duty or responsibility to review, initiate action, or make recommendations regarding the investment of the Trust assets and shall
retain such assets until directed in writing to dispose of them. 
 Section 5.4 Company may delegate to Trustee the
responsibility to manage all or a portion of the Trust if Trustee agrees to do so in writing. Upon written acceptance of that delegation, Trustee shall have full power and authority to invest and reinvest the Trust in investments as provided herein,
subject to any investment guidelines provided by Company. 
 ARTICLE VI 

DISPOSITION OF INCOME 

During the term of this Trust, all income received by the Trust, net of expenses and taxes, shall be accumulated and reinvested.

 ARTICLE VII 

ACCOUNTING BY TRUSTEE 

Trustee shall keep accurate and detailed records of all investments, receipts, disbursements, and all other transactions required to be
made, including such specific records as shall be agreed upon in writing between Company and Trustee. Within 60 days following the close of each calendar year and within 90 days after the removal or resignation of Trustee, Trustee shall deliver to
Company a written account of its administration of the Trust during such year or during the period from the close of the last preceding year to the date of such removal or resignation, setting forth all investments, receipts, disbursements and other
transactions effected by it, including a description of all securities and investments purchased and sold with the cost or net proceeds of such purchases or sales (accrued interest paid or receivable being shown separately), and showing all cash,
securities and other property held in the Trust at the end of such year or as of the date of such removal or resignation, as the case may be. Trustee’s accounting, if not objected to within 90 days of it being furnished to Company, shall be
deemed accepted by Company. 
 ARTICLE VIII 

RESPONSIBILITY OF TRUSTEE 

Section 8.1 Trustee shall act with the care, skill, prudence and diligence under the circumstances then prevailing that a
prudent person acting in like capacity and familiar with such matters would use in the conduct of an enterprise of a like character and with like aims; provided, however, that Trustee shall incur no liability to any person for any action taken
pursuant to a direction, request or approval given by Company, and Company shall indemnify and hold harmless the Trustee, its officers, employees, and agents from and against all liabilities, losses, and claims (including reasonable attorney’s
fees and costs of defense) for actions taken or omitted by Trustee in accordance with the terms of this Trust. Notwithstanding 
  

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anything contained in this Trust Agreement, in no event shall Company indemnify Trustee for any such costs, expenses and liabilities arising out of Trustee’s gross negligence or willful
misconduct in the performance of responsibilities specifically allocated to it under the Trust Agreement. In the event of a dispute between Company and a party, Trustee may apply to a court of competent jurisdiction to resolve the dispute.

 Section 8.2 If Trustee undertakes or defends any litigation arising in connection with this Trust, Company agrees
to indemnify Trustee against Trustee’s costs, expenses and liabilities (including, without limitation, attorneys’ fees and expenses) relating thereto and to be primarily liable for such payments. If Company does not pay such costs,
expenses and liabilities in a reasonably timely manner, Trustee may obtain payment from the Trust. 
 Section 8.3 Trustee
may consult with legal counsel (who may also be counsel for Company generally) with respect to any of its duties or obligations hereunder, and Trustee may hire agents, accountants, actuaries, investment advisors, financial consultants or other
professionals to assist it in performing any of its duties or obligations hereunder. Company shall pay all reasonable expenses for services by such individuals or entities, subject to its consulting with the company prior to realizing such expenses,
and if the Company does not pay such expenses in a reasonably timely manner, Trustee may obtain payment from the Trust. 

Section 8.4 Trustee shall have, without exclusion, all powers conferred on Trustees by applicable law, unless expressly
provided otherwise herein; provided, however, that if an insurance policy is held as an asset of the Trust, Trustee shall have no power to name a beneficiary of the policy other than the Trust, to assign the policy (as distinct from conversion of
the policy to a different form) other than to a successor Trustee, or to loan to any person the proceeds of any borrowing against such policy. The Trustee shall not be liable for the failure or omission of any insurance company for any reason to pay
any benefits or furnish any services under the policies or contracts. Company shall have the sole responsibility to determine whether any insured under any insurance policy held in the Trust is deceased. 

Section 8.5 However, notwithstanding the provisions of Section 8.4 above, Trustee may loan to Company the proceeds of
any borrowing against an insurance policy held as an asset of the Trust. 
 Section 8.6 Notwithstanding any powers
granted to Trustee pursuant to this Trust Agreement or to applicable law, Trustee shall not have any power that could give this Trust the objective of carrying on a business and dividing the gains therefrom, within the meaning of section 301.7701-2
of the Procedure and Administrative Regulations promulgated pursuant to the Internal Revenue Code. 
 Section 8.7
Any electronic communication, including facsimile and e-mail, received by Trustee from an address that Trustee reasonably believes to be that of a duly authorized representative of Company shall be deemed to be in writing and signed on behalf of
Company by a duly authorized representative of Company, and Trustee shall be as fully protected under the Trust Agreement and applicable law as if such electronic communication had been an originally signed writing. 

 

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 ARTICLE IX 

COMPENSATION AND EXPENSES OF TRUSTEE 

Trustee shall be entitled to reasonable compensation for the services it renders under this Trust as set forth on [Schedule A] attached
hereto. Company shall pay all Trustee’s reasonable fees and expenses. If not so paid within a reasonable time, the fees and expenses, including, but not limited to, those expenses referenced in Article VIII above, shall be paid from the Trust.

 ARTICLE X 

RESIGNATION AND REMOVAL OF TRUSTEE 

Section 10.1 The Trustee may resign at any time by written notice to Company, which shall be effective 30 days after receipt
of such notice unless Company and Trustee agree otherwise. 
 Section 10.2 Prior to the Change in Control, the
Trustee may be removed by Company on 30 days notice or upon shorter notice accepted by Trustee. Subsequent to a Change in Control, the Trustee may only be removed by the Company with the consent of the Participant. 

Section 10.3 Upon resignation or removal of Trustee and appointment of a successor Trustee, all assets shall subsequently be
transferred to the successor Trustee. The transfer shall be completed within 120 days after receipt of all information reasonably required by Trustee to transfer assets to the successor Trustee, unless Company extends the time limit. 

Section 10.4 If Trustee resigns or is removed, a successor shall be appointed, in accordance with Article XI hereof, by the
effective date of resignation or removal under sections 10.1 and 10.2 of this article. If no such appointment has been made, Trustee may apply to a court of competent jurisdiction for appointment of a successor or for instructions. All expenses of
Trustee in connection with the proceeding shall be allowed as administrative expenses of the Trust. 
 ARTICLE XI

 APPOINTMENT OF SUCCESSOR 

Section 11.1 If Trustee resigns or is removed in accordance with Section 10.1 or 10.2 hereof, Company may appoint any
third party, such as a bank trust department or other party that may be granted corporate trustee powers under state law, as a successor to replace Trustee upon resignation or removal. The appointment shall be effective when accepted in writing by
the new Trustee, who shall have all of the rights and powers of the former Trustee, including ownership rights in the Trust assets. The former Trustee shall execute any instrument necessary or reasonably requested by Company or the successor Trustee
to evidence the transfer. 
  

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 Section 11.2 The successor Trustee need not examine the records and acts of any
prior Trustee and may retain or dispose of existing Trust assets, subject to Articles VII and VIII hereof. The successor Trustee shall not be responsible for and Company shall indemnify and defend the successor Trustee from any claim or liability
resulting from any action or inaction of any prior Trustee or from any other past event, or any condition existing at the time it becomes successor Trustee. 

ARTICLE XII 

AMENDMENT OR TERMINATION 

Section 12.1 This Trust Agreement may be amended by a written instrument executed by Trustee and Company. Notwithstanding the
foregoing, no such amendment shall make the Trust revocable after it has become irrevocable in accordance with Section 1.2 hereof. 

Section 12.2 The Trust shall not terminate until the date on which the participants or their beneficiaries have received all
of the benefits due to them under the terms and conditions of the Plan. This Trust Agreement may not be amended by the Company after a Change in Control without the written consent of the Participant unless the purpose of such amendment, as
evidenced by opinion of counsel, is to maintain the ERISA statues or the tax status of this Trust. Upon termination of the Trust, any assets remaining in the Trust shall be returned to Company. 

Section 12.3 Upon written approval of the Participant or the majority beneficiaries entitled to payment of benefits pursuant
to the terms of the Plan(s), Company may terminate this Trust prior to the time all benefit payments under the Plan(s) have been made. All assets in the Trust at termination shall be returned to Company. 

ARTICLE XIII 

MISCELLANEOUS 

Section 13.1 Any provision of this Trust Agreement prohibited by law shall be ineffective to the extent of any such
prohibition, without invalidating the remaining provisions hereof. 
 Section 13.2 Benefits payable to the
Participant and his beneficiaries under this Trust Agreement may not be anticipated, assigned (either at law or in equity), alienated, pledged, encumbered or subjected to attachment, garnishment, levy, execution or other legal or equitable process.

 Section 13.3 This Trust Agreement shall be governed by and construed in accordance with the laws of the State of
New York. 
 Section 13.4 Trustee shall be entitled to rely on any information furnished to it by Company or any
other party from whom Trustee is entitled to any information. If any provision of this Trust conflicts with any provision of the Plan, the provisions of this Trust shall control. 

 

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 Section 13.5 If at any time the Plan fails to meet the requirements of the
Internal Revenue Code section 409A, the Company shall determine, withhold, report and remit all taxes thereunder, as applicable. 

ARTICLE XIV 

EFFECTIVE DATE 

The effective date of this Trust Agreement shall be [*] [*], 2010. 

IN WITNESS WHEREOF, Company and Trustee have caused this Agreement to be executed by individuals thereunto duly authorized as of
the day and year first above written. 
  

									
	VISANT HOLDING CORP.	 		 	WELLS FARGO BANK, N.A., Trustee
					
	By	 	 	 		 	By	 	 
	Name	 		 		 	Name	 	
	Title	 		 		 	Title	 	
			
	JOSTENS, INC.	 		 	
					
	By	 	 	 		 		 	
	Name	 		 		 		 	
	Title	 		 		 		 	

  

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