Document:

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                                                                   EXHIBIT 10.14

                                                                     Translation

                              CALL OPTION AGREEMENT

                                     BETWEEN

          JIA LUO BUSINESS CONSULTING (SHANGHAI) CO., LTD. ("JIA LUO")

                                       AND

    SHANGHAI WAIGAOQIAO FREE TRADE ZONE DEVELOPMENT CO., LTD. ("WAIGAOQIAO")

                     Dated this 22nd day of September, 2006

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                                TABLE OF CONTENTS

<Table>
<S> <C>
1.  Definitions and Interpretations
2.  Granting the Call Option
3.  Exercising the Call Option
4.  Share Transfer Price and Payment
5.  Representations and Warranties
6.  Special Undertakings
7.  Confidentiality
8.  Liability for Breach
9.  Effectiveness, Term and Termination
10. Taxes and Expenses
11. Notification
12. Transfer
13. Governing Law and Jurisdiction
14. General Provisions
</Table>

Exhibit 1
Schedule 2

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                              CALL OPTION AGREEMENT

This Call Option Agreement (the "Agreement") was executed and delivered on the
22nd day of September, 2006 by the following parties:

     (1)  JIA LUO BUSINESS CONSULTING (SHANGHAI) CO., LTD. ("JIA LUO"), a
          company with limited liability registered under the laws of the
          People's Republic of China, whose registered office is located at
          Suite 240, 227 Rushan Road, New Pudong District, Shanghai, whose legal
          representative is Graham Anton Earnshaw (British passport no.
          761022592); and

     (2)  SHANGHAI WAIGAOQIAO FREE TRADE ZONE DEVELOPMENT CO., LTD.
          ("WAIGAOQIAO"), a company with limited liability registered under the
          laws of the People's Republic of China, whose registered office is
          located at 889 North Yanggao Road, Pudong District, Shanghai, whose
          legal representative is SHU Rong-Bin.

(Jia Luo and Waigaoqiao are hereafter referred to individually or respectively
as a "party" and collectively as "parties".)

Whereas:

     (1)  Waigaoqiao and Shanghai Waigaoqiao (Group) Co., Ltd. ("Waigaoqiao
          Group") are both registered shareholders of SCM (to be defined below),
          with Waigaoqiao holding 90% and Waigaoqiao Group holding 10%
          respectively of the shares of SCM ("SCM shares"); as of the day of the
          execution of the Agreement, their respective contribution to SCM's
          registered capital and their respective holding of SCM's shares are
          listed in Appendix 1 hereby attached;

     (2)  Waigaoqiao Group holds the 10% SCM shares on behalf of Waigaoqiao in
          accordance with the "Entrusted Share Holding Agreement" executed on
          December 16, 2005; the beneficial owner of these SCM shares is
          Waigaoqiao who is ultimately entitled to all the rights, obligations,
          risks and profits associated with the ownership of these shares;

     (3)  Waigaoqiao and Shanghai Yuan Zhi Advertising Co., Ltd. ("Yuan Zhi")
          entered into an equity pledge agreement on September 22, 2006 whereby
          the SCM shares were pledged in favor of Yuan Zhi;

     (4)  With extensive experience in the related business areas and highly
          desirable connections, Jia Luo will undertake a broad range of
          business co-operations with SCM; Waigaoqiao deems Jia Luo an
          acceptable business partner in terms of qualifications, business
          reputation, operations, financial status and management know-how;

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     (5)  Once all the conditions provided in Section 2.2 of the Agreement are
          satisfied, Waigaoqiao shall agree to transfer the SCM shares it holds
          to Jia Luo in accordance with the provisions of the Agreement;

     (6)  To implement the above-mentioned transfer of the SCM shares,
          Waigaoqiao hereby agrees to unconditionally grant and to ensure that
          Waigaoqiao Group unconditionally grants to Jia Luo an irrevocable and
          exclusive call option ("call option"), whereby, upon the satisfaction
          of all the conditions provided in Section 2.2 of the Agreement,
          Waigaoqiao shall transfer and ensure that Waigaoqiao Group also
          transfers to Jia Luo all or a portion of the SCM shares it holds to
          Jia Luo and/or its designee in accordance with the provisions of the
          Agreement;

          On the basis of voluntariness, equality and mutual benefit, the
          parties hereby enter into the following agreements:

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1 DEFINITIONS AND INTERPRETATIONS

1.1  Unless otherwise defined in the Agreement, the following terms shall, when
     used in the Agreement, have the meaning set forth therein:

<Table>
<S>                              <C>
The "Agreement"                  The Agreement together with all schedules and
                                 appendices as well as any modifications or
                                 transfers (if any) thereof in accordance with
                                 relevant legislations;

"SCM"                            Shanghai Camera Media Investment Co., Ltd., a
                                 valid and subsisting company with limited
                                 liability and registered under the laws of
                                 Shanghai, whose corporation registration number
                                 is 74729380-9 and whose registered office is
                                 situated at Suite 3B10, 168 Tianshan Sub-Road,
                                 Changning District, Shanghai;

"Registered capital of SCM"      On the day of execution of the Agreement, SCM's
                                 registered capital in the amount of
                                 RMB60,000,000 plus any increase in registered
                                 capital as a result of any additional
                                 contribution of capital while the Agreement is
                                 in effect;

"SCM shares"                     When Jia Luo exercises its call
                                 option("exercise of option"), as provided in
                                 the Agreement, the specific number of SCM
                                 shares that Waigaoqiao and Waigaoqiao Group
                                 shall transfer to Jia Luo or its designee,
                                 ranging from a portion to all of the SCM
                                 shares; the specific number of shares shall be
                                 at the discretion of Jia Luo in compliance with
                                 the relevant China law then in effect, the
                                 provisions of the Agreement and the dictates of
                                 its business considerations;

"Share transfer price"           Upon exercise of the call option, all the
                                 considerations that Jia Luo or its designee
                                 shall yield to Waigaoqiao and/or Waigaoqiao
                                 Group in exchange for the number of SCM shares,
                                 the particulars of which are provided in
                                 Section 4 (Considerations for call option);

"Business permits"               All the permits, authorizations, approvals,
                                 filings and registrations required for SCM to
                                 legally and effectively engage in the
                                 production of television programs and
                                 advertising design, production, delivery and
                                 agency as well as all other business operations
                                 carried on by Jia Luo at the time when Jia Luo
                                 exercises the call option, including but not
                                 limited to: "corporate legal person business
                                 license", "registration with taxation
                                 authorities", "business license for the
                                 production of radio and television broadcasting
                                 programs", "business license for advertising"
                                 and all other relevant permits or licenses
                                 required under the China law then in effect;
</Table>

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<Table>
<S>                              <C>
"SCM assets"                     All the tangible and intangible assets of which
                                 SCM has beneficial ownership or are entitled to
                                 access to, including but not limited to: any
                                 real property, movable property, good will and
                                 intellectual properties such as trade marks,
                                 copyrights, patents, proprietary technologies,
                                 domains, software user licenses;

"Material contracts"             All the contracts that SCM is a party thereto
                                 and that have a material effect on the business
                                 or assets of SCM, including but not limited to
                                 "the Agreement on consulting services" that SCM
                                 will enter into with Jia Luo, "the Agreement on
                                 consulting services" that SCM will enter into
                                 with Yuan Zhi, "the Agreement on strategic
                                 cooperations" that SCM entered into on December
                                 18, 2003 with Inner Mongolia TV Station, and
                                 all other contracts that are directly related
                                 to the business activities conducted by SCM in
                                 the area of radio and television programming
                                 and/or advertising and that have a material
                                 effect on the operations of SCM;

"Business day"                   a day on which Chinese banks normally open for
                                 business and provide banking services to
                                 corporate clients;

"China"                          People's Republic of China, solely for the
                                 purpose of the Agreement, excluding Hong Kong,
                                 Macau and Taiwan;

 "Hong Kong"                     Hong Kong Special Administrative Region

"Renminbi or RMB"                The legal currency of China

"American dollar or USD"         The legal currency of United States of America

"China law"                      China's Constitution, legislations,
                                 administrative regulations, local statues,
                                 ministerial regulations of the State Council,
                                 regulations of local governments and other
                                 legally binding regulatory documents (including
                                 interpretations and guidelines provided by
                                 entities that are authorized to issue such
                                 interpretations and guidelines, such as
                                 judicial interpretations) then in effect;

"%"                              Percent
</Table>

1.2  All section references refer to the sections of the Agreement; sub-section
     references refer to the sub-sections of the section whose reference occurs
     in the immediate context (unless the context requires otherwise).

1.3  In the Agreement, unless expressly defined otherwise, reference to words
     importing a gender or neutral words include every gender and references to

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     "person", "third party", "third person" include natural person, societies
     corporate or non-corporate (other organizations), including government
     agencies.

1.4  In the Agreement, unless expressly defined otherwise, any reference to
     "day" is to "calendar day", that is, not excluding any statutory holidays
     and two-day weekends, a year counts 365 days according to the solar
     calendar (leap years count 366 days).

1.5  Unless expressly defined otherwise, "action" includes action and/or
     inaction.

1.6  Headings are for convenience only and shall not affect the interpretation
     of the Agreement.

1.7  References to any statute or statutory provision shall include any statute
     or statutory provision which amends or replaces it and shall include any
     normative stipulations made for that statute or statutory provision.

2. GRANTING THE CALL OPTION

2.1  Waigaoqiao hereby agrees, irrevocably and without any additional
     requirement, to grant Jia Luo an exclusive call option whereby, while the
     Agreement is in effect and upon the fulfillment of all the conditions
     stipulated in Section 2.2, Jia Luo or its designee shall be entitled to
     purchase, at its sole discretion, in the manner and at the price prescribed
     in the Agreement, through a single or multiple transactions, the SCM shares
     held by Waigaoqiao and/or Waigaoqiao Group; Waigaoqiao shall ensure that
     Waigaoqiao Group then transfers the SCM shares to Jia Luo or its designee
     in accordance with the Agreement; Jia Luo also agrees to accept the call
     option in accordance with the terms and conditions of the Agreement.

2.2  The parties acknowledge: upon the fulfillment of the following conditions,
     while the Agreement is in effect, Jia Luo or its designee shall be entitled
     but not obligated to exercise, at any time (the timing is entirely at the
     discretion of Jia Luo), the call option with Waigaoqiao and/or Waigaoqiao
     Group:

     (a)  Jia Luo and/or its designee decides to purchase from Waigaoqiao and/or
          Waigaoqiao Group all or a portion of the SCM shares and, in accordance
          with Section 11 of the Agreement, issues to Waigaoqiao an exercise
          notice ("exercise notice"), substantially in the form as provided in
          Appendix 2;

     (b)  The China law does not prohibit Jia Luo and/or its designee from
          purchasing all or a portion of the SCM shares as described in the
          exercise notice;

3. EXERCISING THE CALL OPTION

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3.1  In the event Jia Luo chooses to exercise the call option as prescribed in
     Section 2 and the China law then in effect permits Jia Luo and/or its
     designee to be the transferee of all the SCM shares, Jia Luo may, at its
     sole discretion, exercise the call option once or in multiple times whereby
     Jia Luo and/or its designee shall be the transferee of all the SCM shares
     from Waigaoqiao and/or Waigaoqiao Group; in the event the China law then in
     effect permits Jia Luo and/or its designee to be the transferee of only a
     portion of the SCM shares, Jia Luo shall, at its sole discretion, exercise
     the call option once or in multiple times whereby Jia Luo and/or its
     designee shall be the transferee of SCM shares up to the upper limit of
     shareholding permitted under the China law then in effect("upper limit of
     shareholding"); in the latter scenario, Jia Luo has the right to continue
     the exercise of the call option to the extent and as far as the China law
     gradually lifts the upper limit of shareholding until eventually all the
     SCM shares have been obtained.

3.2  When exercising the call option as prescribed in Section 3.1, Jia Luo may,
     at its sole discretion, choose the number of SCM shares that the exercise
     of the call option shall require of Waigaoqiao and Waigaoqiao Group to
     transfer to Jia Luo and/or its designee; Waigaoqiao shall transfer and
     shall ensure that Waigaoqiao Group also transfers to Jia Luo and/or its
     designee the number of SCM shares as specified by Jia Luo. In return, for
     the SCM shares transferred upon each exercise of the call option, Jia Luo
     and/or its designee shall pay to Waigaoqiao and/or Waigaoqiao Group the
     price of share transfer as stipulated in Section 4.1 of the Agreement.

3.3  Upon each exercise of the call option, Jia Luo may decide to be the
     transferee of the SCM shares or it may designate a third party to be the
     transferee of the SCM shares.

3.4  Each time it decides to exercise the call option, Jia Luo shall issue an
     exercise notice to Waigaoqiao and/or Waigaoqiao Group; upon receiving the
     exercise notice and in compliance with the requirements of the China law
     and the provisions of the Agreement, Waigaoqiao shall proceed immediately
     and shall ensure that Waigaoqiao Group acts likewise to transfer to Jia Luo
     and/or its designee, all at once and as soon as practically possible, the
     number of SCM shares specified in the exercise notice.

3.5  Upon Jia Luo issuing an exercise notice, Waigaoqiao hereby undertakes to:

     (1)  Take all authorized corporate measures to ensure that Waigaoqiao and
          Waigaoqiao Group approve the transfer to Jia Luo the SCM shares
          specified in the exercise notice and, to the extent permitted under
          the law, obtain all other permits and approvals (if necessary) as may
          be required by the China law then in effect;

     (2)  Ensure that the top decision-making body within SCM passes resolutions
          and take any other necessary actions to approve the transfer by
          Waigaoqiao and/or Waigaoqiao Group to Jia Luo and/or its designee of
          the SCM shares specified in the exercise notice;

     (3)  Proceed itself and ensure that Waigaoqiao Group acts likewise, at the
          request of Jia Luo and in compliance with the China law, to provide to
          Jia Luo the necessary support and cooperation including but not
          limited to conducting the asset appraisals with regard to the transfer
          (if then required), effecting all such procedures as public
          announcements, government approvals, registrations and filings,
          executing all such

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<PAGE>

          relevant legal documents as the share transfer agreement with Jia Luo
          and/or its designee, in order that the SCM shares specified in the
          exercise notice are legally and validly transferred to Jia Luo and/or
          its designee.

3.6  Waigaoqiao hereby commits itself to this undertaking: to implement the
     transactions contemplated in the Agreement, any other legal documents that
     Waiguoqiao and Waigaoqiao Group will sign pursuant to the Agreement
     (including but not limited to the share transfer agreement stipulated in
     Section 3.5) shall not contradict the provisions of the Agreement or that
     impose any other restrictions other than those already provided in the
     Agreement.

4. SHARE TRANSFER PRICE AND PAYMENT

4.1  In accordance with the Agreement, to purchase the SCM shares held by
     Waigaoqiao and Waigaoqiao Group, Jia Luo shall pay the share transfer price
     as defined below (contingent on the situation that applies):

     (a)  In the event that the China law does not require an asset appraisal of
          the SCM shares and/or SCM assets,

          Total share transfer price = RMB 15,500,000;

          If Jia Luo decides to purchase only a portion of the SCM shares, then
          the share transfer price for purchasing the SCM shares each time shall
          be determined using the following formula:

          Price for each share transfer = equivalent of RMB 15,500,000 x
          (proposed number of SCM shares to be purchased / the total number of
          SCM shares)

     (b)  In the event that the China's law requires an asset appraisal of the
          SCM shares and/or SCM assets and that the appraised value is no more
          than RMB 15,500,000,

          Total share transfer price = RMB 15,500,000;

          If Jia Luo decides to purchase only a portion of the SCM shares, then
          the share transfer price for purchasing the SCM shares each time shall
          be determined using the following formula:

          Price for each share transfer = equivalent of RMB 15,500,000 x
          (proposed number of SCM shares to be purchased / the total number of
          SCM shares)

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<PAGE>

     (c)  Unless the parties agreed otherwise, in the event that the China's law
          requires an asset appraisal of the SCM shares and/or SCM assets and
          that the appraised value is more than RMB 15,500,000,

          Total share transfer price = Total appraised value of SCM assets

          If Jia Luo decides to purchase only a portion of the SCM shares, then
          the share transfer price for purchasing the SCM shares each time shall
          be determined using the following formula:

          Price for each share transfer = total appraised value of SCM assets x
          (proposed number of SCM shares to be purchased / the total number of
          SCM shares).

4.2  Jia Luo may decide, at its sole discretion and to the extent permissible
     under the law, to deliver to Waigaoqiao the share transfer price in cash in
     the amount of the share transfer price and/or having a third party release
     Waigaoqiao from an indebtedness owed to this said third party and that is
     equal in value to the share transfer price.

5. REPRESENTATIONS AND WARRANTIES

5.1  Waigaoqiao hereby provides the following representations and warranties to
     Jia Luo: up to the date of execution of the Agreement,

(a)  Waigaoqiao is a duly established company limited liability registered and
     subsisting under the laws of the People's Republic of China with full
     capacities for civil rights and civil acts, full legal rights and capacity
     to enter into and execute the Agreement as well as all other documents to
     be executed in connection with the transactions contemplated in the
     Agreement, full legal rights and capacity to undertake the legal
     obligations and responsibilities as set forth in the Agreement, and full
     capacity to enter legal proceedings as an independent subject.

(b)  Waigaoqiao has legally and duly executed and delivered the Agreement, which
     constitutes a legal, valid and binding agreement of Waigaoqiao, enforceable
     in accordance with the terms hereof.

(c)  The capital contribution corresponding to the SCM shares has been fully,
     timely and legally paid to SCM; Waigaoqiao and Waigaoqiao Group have fully
     paid all the taxes and fees that should be paid as a result of obtaining
     the SCM shares.

(d)  Waigaoqiao is the only person that has the ultimate legal title to the SCM
     shares free and clear of any trusts, custodies, liens, pledges, claims or
     other guarantees and third party encumbrances, except for the Agreement and
     the pledge of SCM

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<PAGE>

     shares that has been disclosed by Waigaoqiao to Jia Luo. As set forth in
     the Agreement, upon exercise of the call option, Jia Luo and/or its
     designee shall have valid and complete title to the SCM shares free and
     clear of any trusts, custodies, liens, pledges, claims or other guarantees
     and third party encumbrances.

(e)  The execution and delivery of the Agreement by Waigaoqiao and the
     performance by Waigaoqiao Group of the provisions in the Agreement do not
     violate or contravene any applicable China law, listing rules, industry
     norms, any contracts that they are parties to and that are legally binding
     on their assets, any court orders, any judgments of arbitration tribunals
     or any decisions by administrative authorities.

(f)  To the best knowledge of Waigaoqiao, the SCM shares are not a subject of
     any pending or threatened suit, legal proceeding or claim by any court or
     arbitration tribunal, or of any administrative proceeding, measure or claim
     by any government agency; there is no suit, arbitration, judicial action,
     administrative measures or other situations that have a material adverse
     effect on the financial status of Waiggaoqiao or Waigaoqiao Group or on
     their capacity to undertake the obligations hereunder such that Waigaoqiao
     or Waigaoqiao Group will be unable to maintain their legal holding of the
     SCM shares.

(g)  SCM is a valid and subsisting company with limited liability and is
     registered under the laws of the People's Republic of China with full
     independent status and capacity as a legal entity, capable of entering
     legal proceedings as an independent subject.

(h)  To the best knowledge of Waigaoqiao, SCM or its assets are not involved in
     any pending or threatened suit, legal proceeding or claim by any court or
     arbitration tribunal, or of any administrative proceeding, measure or claim
     by any government agency, except for those suits, legal proceedings or
     claims that would not have a material adverse effect on the financial
     status of SCM.

(i)  From its establishment up to the execution of the Agreement, SCM has
     conducted its business in full compliance with the law, without any
     violation or potential violation of the regulations and requirements
     enforceable by government agencies such as business and commerce
     administration, taxation, radio and TV broadcasting, advertising, quality
     and technical oversight, labor and social security, and without any
     contract breach or dispute, except as those that would not have a material
     adverse effect on the financial status of SCM.

(j)  SCM is in possession of all the licenses, permits or authorizations
     required for its operations. SCM has full rights and qualifications to
     engage, within China, in the production of radio and television programs,
     advertising design, production, and agency as well as all other activities
     within the scope of its current business operation.

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<PAGE>

5.2  Waigaoqiao hereby assures Jia Luo that the above representations and
     warranties are all true, complete and accurate without any omissions,
     misleading information or errors.

6. SPECIAL UNDERTAKINGS

6.1  In order to maintain and increase the value of SCM shares, to the extent
     within its control, Waigaoqiao hereby assures Jia Luo of the following
     undertakings:

     (a)  While the Agreement is in effect, adopt all necessary measures to
          ensure that SCM obtains and renews in a timely fashion all required
          business licenses, permits and authorizations and that all such
          business licenses, permits and authorizations remain valid.

     (b)  While the Agreement is in effect, without obtaining in advance the
          written consent of Jia Luo:

          (i)  Waigaoqiao shall not proceed and shall ensure that Waigaoqiao
               Group does not proceed to dispose in any manner of all or a
               portion of the SCM shares or to involve any of the SCM shares in
               any trust, custody, pledge or third party encumbrance, except for
               that Waigaoqiao Group may transfer to Waigaoqiao all or a portion
               of the SCM shares under its name without obtaining in advance the
               written consent of Jia Luo;

          (ii) Waigaoqiao shall not proceed and shall ensure that Waigaoqiao
               Group does not proceed to increase or decrease the registered
               capital of SCM;

          (iii) Waigaoqiao shall not proceed and shall ensure that Waigaoqiao
               Group does not proceed to dispose of or to cause SCM management
               to dispose of any material assets of SCM;

          (iv) Waigaoqiao shall not proceed and shall ensure that Waigaoqiao
               Group does not proceed to terminate or cause SCM management to
               terminate any material contract to which SCM is a party (the
               range of such material contracts shall be determined then by Jia
               Luo on a reasonable basis), or to enter into any contracts that
               are in conflict with any existing material contracts, or to
               consummate any transactions of which the considerations, in a
               single transaction or accumulated over a period of three
               consecutive months, exceeds 5% of the net asset value then of
               SCM;

          (v)  Waigaoqiao shall not proceed and shall ensure that Waigaoqiao
               Group does not proceed to cause SCM to declare or actually
               distribute any profit, bonus, dividend or interest that are
               available for distribution;

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<PAGE>

          (vi) Waigaoqiao shall not proceed and shall ensure that Waigaoqiao
               Group does not proceed to amend the articles of association of
               SCM; and

          (vii) Ensure that SCM does not provide or obtain any loans, or provide
               any guarantee or undertake any pledges, or assume any liabilities
               outside of its normal course of business.

     (c)  Ensure that SCM remains valid and subsists without being terminated,
          merged, split-up, liquidated or dissolved.

     (d)  While the Agreement is in effect, exert its utmost to develop the
          business of SCM and ensure its legal and normal operation without
          acting in any way that would be detrimental to SCM's assets, good will
          or the validity of its business license.

     (e)  Subsequent to sufficient consultation with Jia Luo and proceeding in
          line with the opinions acceptable to Jia Luo, pass and adopt internal
          resolutions of SCM (include but not limited to election and
          appointment of SCM directors, if necessary).

6.2  In order to maintain and increase the value of SCM shares to the extent
     within its control, Jia Luo hereby assures Waigaoqiao of the following
     undertakings:

     (a)  While the Agreement is in effect, adopt all necessary measures to
          assist Waigaoqiao to ensure that SCM obtains and renews in a timely
          fashion all required business licenses, permits and authorizations and
          that all such business licenses, permits and authorizations remain
          valid.

     (b)  Assist Waigaoqiao to ensure that SCM remains valid and subsists
          without being terminated, merged, divided, liquidated or dissolved.

     (c)  While the Agreement is in effect, exert its utmost to assist
          Waigaoqiao to develop the business of SCM and ensure its legal and
          normal operation without acting in any way that would be detrimental
          to SCM's assets, good will or the validity of its business license.

     (d)  Never require Waigaoqiao to engage in any activities that contravene
          the provisions of Section 6.1.

6.3  Jia Luo acknowledges that, notwithstanding the provisions of Section 6.1,
     Waigaoqiao shall not be held liable to Jia Luo if the violation by
     Waigaoqiao of the undertakings set forth in Section 6.1 is directly
     attributable to Jia Luo or its affiliates. Waigaoqiao acknowledges that,
     notwithstanding the provisions of Section 6.2, Jia Luo shall not be held
     liable to Waigaoqiao if the violation by Jia

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     Luo of the undertakings set forth therein is directly attributable to
     Waigaoqiao or its affiliates.

7. CONFIDENTIALITY

7.1  Each Party shall keep the Agreement and its terms confidential and shall
     not disclose to any other party the content herein or make any press
     release or public disclosure in any form regarding the transactions
     contemplated herein; the foregoing shall not prohibit any disclosure: (i)
     required by law or regulations governing the exchange of securities; (ii)
     of any information that has entered the public domain not as a result of a
     breach of contract by the party making the disclosure; (iii) to
     shareholders of one party, attorneys, accountants, investment consultants
     or other agents of the Parties assisting the Parties in connection with the
     transactions contemplated herein; or (iv) for which a written consent by
     the other party has been obtained in advance.

7.2  Notwithstanding other provisions herein, the validity of this section shall
     survive the cessation or termination of the Agreement.

8. LIABILITY FOR BREACH

8.1  Other than the breach of contract by Waigaoqiao in the event of default on
     the covenants, presentations, warranties or undertakings as set forth in
     the Agreement, Waigaoqiao shall also be deemed in violation of the
     Agreement if the following occurs:

(a)  The acceleration clause is invoked when Waigaoqiao or Waigaoqiao Group
     defaults on any external loans, pledges, compensations, undertakings or
     other liabilities, or otherwise finds itself unable to honor its
     obligations when due; or Waigaoqiao or Waigaoqiao Group is unable to settle
     material liabilities that arise from tort, profits acquired improperly and
     without a lawful basis, or acts as manager or provider of services in order
     to protect another person's interests when not legally or contractually
     obligated, such that Jia Luo has reason to believe that it constitutes a
     material adverse effect or a threat thereof on the capacity of Waigaoqiao
     or Waigaoqiao Group to fulfill their obligations under the Agreement;

(b)  A material adverse change has occurred in the assets of Waigaoqiao or
     Waigaoqiao Group such that Jia Luo has reason to believe that it
     constitutes a material adverse effect or a threat thereof on the capacity
     of Waigaoqiao or Waigaoqiao Group to fulfill their obligations under the
     Agreement;

(c)  Bankruptcy, dissolution, split-up, reorganization, liquidation, suspension
     of business license for Waigaoqiao or Waigaoqiao Group have been imposed
     from outside or initiated from within, or a material threat thereof;

                                      14/21

<PAGE>

(d)  Bankruptcy, dissolution, split-up, reorganization, liquidation, suspension
     of business license for SCM have been imposed from outside or initiated
     from within, or a material threat thereof, except for when it is directly
     attributable to Jia Luo or its affiliates; or

(e)  Any of the permits, authorizations, filings and registrations required for
     SCM to conduct its normal range of business (including but not limited to
     its business license for the production of radio and television
     broadcasting programs, business license for advertising) has been cancelled
     or suspended or there is a material restriction to or weakening of the
     legal capacity for SCM to conduct its normal range of business, except for
     when it is directly attributable to Jia Luo or its affiliates.

8.2  Should any party ("the breaching party") fails to fulfill its obligations
     under the Agreement, on the condition that the other party's
     ("non-defaulting party") other rights under the Agreement are not affected,
     the breaching party shall assume the responsibilities for breach of
     contract in accordance with the provisions of the Agreement and applicable
     laws, including but not limited to actual performance, providing remedies
     and compensating the non-defaulting party for damages.

8.3  The termination or dissolution of the Agreement does not absolve any party
     from the liabilities that were assumed under the Agreement prior to or at
     the time of the termination or dissolution, nor does it affect the rights
     of any party to seek compensation from the other party for breach of
     contract prior thereto.

9. EFFECTIVENESS, TERM AND TERMINATION

9.1  Upon execution by all the parties or their authorized agent, the Agreement
     shall come into force on the date first written in this document.

9.2  Unless otherwise provided herein, the Agreement shall automatically
     terminate upon the transfer of all SCM shares to Jia Luo and/or its
     designee in accordance with the provisions of the Agreement (the transfer
     being deemed consummated when all procedures required under the China law
     are completed).

10. TAXES AND EXPENSES

10.1 The parties hereto shall each bear their respective expenses and costs in
     connection with the consultation, drafting and finalization of the
     Agreement as well as all the transactions contemplated herein or any
     related legal, financial, business or other affairs.

10.2 Any tax required or imposed under the China law and any duties due to the
     government that arise as a result of or in connection with the Agreement
     shall be borne by the taxpayers as defined by applicable China law.

                                      15/21

<PAGE>

11. NOTIFICATION

11.1 Any notice required under the Agreement shall be in writing and in the
     Chinese language; any notice to the other party by any party hereto, if
     delivered by courier, EMS or pre-paid registered mail, shall be delivered
     to the following address (or the addressee notifies the addresser in
     writing five days in advance of an alternative address); if transmitted by
     facsimile, shall be transmitted to the following facsimile numbers of the
     addressee:

     If intended for Jia Luo

     JIA LUO BUSINESS CONSULTING (SHANGHAI) CO., LTD.

        Address:           3905-09 Gang Hui Plaza, 1 Hong Qiao Road, Shanghai
        Postal Code:       200030
        Facsimile Number:  86 21 6448 4956
        Attention:         Andrew Chang

     If intended for Waigaoqiao

     SHANGHAI WAIGAOQIAO FREE TRADE ZONE DEVELOPMENT CO., LTD.

        Address:           Building 51, Block 873, Dong Fang Road, New Pudong
                           District, Shanghai
        Postal Code:       200120
        Facsimile Number:  86 21 5058 0515
        Attention:         ZHANG Guan-Ming

11.2 To avoid any confusion, for delivery by courier, the notice shall be deemed
     delivered when it reaches the above address; for delivery by facsimile, the
     notice shall be deemed delivered when the facsimile signal recognizing
     reception is received but the original notice should be sent by post or
     courier after the successful transmittal of the facsimile; for delivery by
     EMS or pre-paid registered mail, the notice shall be deemed delivered 48
     hours after it is dispatched (if sent out of the country, the notice shall
     be deemed delivered 10 days after it is dispatched). For proof of delivery,
     it suffices to show that the notice in question was appropriately
     addressed, dispatched or posted (as the case may be).

                                      16/21

<PAGE>

12. TRANSFER

12.1 Waigaoqiao hereby acknowledges: Jia Luo has the right to transfer, at its
     sole discretion, all or part of its rights and/or obligations under the
     Agreement without having to obtain the written consent of Waigaoqiao,
     provided that Jia Luo informs Waigaoqiao of the transfer in question within
     a reasonable time frame after the completion of the transfer.

12.2 Without the written consent in advance from Jia Luo, Waigaoqiao shall not
     transfer its rights and/or obligations under the Agreement.

13. GOVERNING LAW AND JURISDICTION

13.1 The Agreement shall be construed in accordance with and governed by the
     laws of the People's Republic of China.

13.2 The parties hereto hereby irrevocably acknowledge: any disputes, claims or
     controversies among the parties arising out of or in connection with the
     Agreement shall be resolved through friendly consultation as a first
     resort; in the event the dispute resolution through consultation proves
     unsuccessful, the parties shall then refer the dispute to the Shanghai
     Commission, China International Economic and Trade Arbitration Commission
     and submit themselves to the arbitration rules of the said Commission in
     effect at the time of application for arbitration; the judgment of the
     arbitration tribunal is final and binding on the parties hereto and may be
     executed in any judicial court or administrative agency with appropriate
     competence.

14. GENERAL PROVISIONS

14.1 Jia Luo and Waigaoqiao agree to further complete, execute, deliver and
     perform what is reasonably requested by any party and to ensure that
     related persons act likewise with regard to additional measures such as
     taking actions, executing documents or delivering documents, in order that
     the transactions contemplated in the Agreement may be consummated smoothly.

14.2 Time is of a critical factor of the Agreement.

14.3 No content herein shall be deemed to constitute, for any purpose, a
     partnership between the parties, nor shall any party be deemed, for any
     purpose, an agent of any other party; no party has been empowered with nor
     shall any party exercise any rights or authorization to create for any
     other party, for any purpose, any obligations or liabilities (including
     acting on behalf of or in the name of any other party to make
     presentations, pledges or warranties).

14.4 Without the written consent and execution in advance by the parties
     referencing the particulars of the Agreement, any modification, amendment
     and revision

                                      17/21

<PAGE>

     regarding the provisions herein or the parties' rights and obligations
     hereof (including but not limited to any modification, amendment and
     revision that may be recommended based upon the review or opinion of
     Chinese government agencies) shall be null and void.

14.5 The Agreement constitutes the only and entire agreement of the Parties
     hereto regarding the subject matter hereof, and supersedes any form of
     offer, undertaking, covenant, arrangement, presentation, intention,
     expression or understanding pertaining to the transactions contemplated
     herein prior to the execution of the agreement.

14.6 Any party's waiver, suspension or incapacity of exercising certain rights
     does not reduce, remove or restrict the party's rights granted hereby and
     the right to sue the other party in a court of law; any party's abstention
     from exercising its rights regarding another party's breach of contract
     shall not be construed as never seeking recourse against the breaching
     party; a single or partial exercise of any rights hereunder or seeking
     recourse does not restrict or affect the party to further exercise the said
     right or seeking recourse or exercising any other rights.

14.7 The rights, interests and/or claims granted or included herein may be
     accumulative and superimposed, any party exercising the rights, interests
     and/or claims granted or included herein is not excluded from possessing,
     exercising and claiming any rights, remedy and/or damage granted under
     applicable law.

14.8 If at any time, any provision herein is declared by any court of law,
     arbitration tribunal or authority with judicial competence to be null,
     illegal, unenforceable or non-executable in any way, to the extent
     permissible under applicable law, the said provision shall be deemed
     deleted from the Agreement whilst the other provisions herein remain valid,
     legal and enforceable or executable without being affected in any manner
     and shall continue to be valid and enforceable.

14.9 The Agreement shall bind and inure to the benefit of the respective
     successors, assigns and/or acceptable transferees, regardless whether the
     parties or the said successors, assigns and transferees have changed their
     names, organizational structure, competent departments or organizational
     nature.

14.10 The Agreement is composed in the Chinese language, in three (3)
     duplicates, each having equal legal force, one copy to be held by each
     party, one copy to be held by SCM.

14.11 The parties hereto may execute the Agreement jointly or separately; the
     said Agreement signed either jointly or separately shall be deemed to be
     equally valid, the Agreement shall come into force upon proper execution by
     the parties or their authorized representatives; the agreements separately
     executed by each party shall constitute the entire agreement.

                        (The rest of the page is blank.)

                                      18/21

<PAGE>

SIGNATURE PAGE

On the date shown on the cover page of the Agreement, signed by Parties hereto
or their respective authorized representatives

By Graham Anton Earnshaw
JIA LUO BUSINESS CONSULTING (SHANGHAI) CO., LTD.
[Company chop of Jia Luo Business Consulting (Shanghai) Co., Ltd.]

Signature:
           --------------------------
Title: legal representative

Signature of witness:
                      --------------------------------

By ZHANG Guan-Ming
SHANGHAI WAIGAOQIAO FREE TRADE ZONE DEVELOPMENT CO., LTD.
[Company chop of Shanghai Waigaoqiao Free Trade Zone Development Co., Ltd.]

Signature:
           --------------------------
Title: legal representative

Signature of witness: /s/
                      --------------------------------

                                      19/21

<PAGE>

EXHIBIT 1

                                 PROFILE OF SCM

Company name:           Shanghai Camera Media Investment Co., Ltd.

Registered address:     3B10 168 Tianqi Road, Chang Ning District, Shanghai,
                        China

Registered capital:     RMB 60,000,000

Legal representative:   ZHANG Guan-Ming

Shareholding structure:

<TABLE>
<Caption>
Name of shareholder   Capital contribution (RMB)   % of total shares
-------------------   --------------------------   -----------------
<S>                   <C>                          <C>
Waigaoqiao            RMB54,000,000                90%
Waigaoqiao Group      RMB 6,000,000                10%
Total                 RMB 60,000,000               100%
</TABLE>

                                      20/21

<PAGE>

SCHEDULE 2

                             FORM OF EXERCISE NOTICE

To: SHANGHAI WAIGAOQIAO FREE TRADE ZONE DEVELOPMENT CO., LTD.

Whereas:

On September __, 2006, your company and our company executed "Call Option
Agreement"("Agreement") covenanting that, upon the fulfillment of all the
conditions as set forth in Section 2.2 of the Agreement, your company shall
transfer to our company or any third party designated by our company all or a
portion of the Shanghai Camera Media Investment Co., Ltd.("SCM") shares held by
your company.

Therefore, our company hereby issues to your company the notice below:

(1)  Our company wishes to exercise the call option as per the Agreement such
     that [our company]/our company's designee [name of company/individual]
     shall be the transferee of SCM shares held by your company representing
     _____% of SCM's registered capital;

(2)  It is requested that your company complete, within ____ business days after
     receipt of this notice, the relevant legal procedures in accordance with
     Section 4.5 of the call option agreement.

(3)  It is requested that your company shall cause SCM to amend, within ____
     business days after receipt of this notice, the SCM Articles of Association
     and commence revising the registration with the industry and commerce
     administrative authorities (if needed) in order that the said SCM shares
     are transferred to [our company]/our company's designee [name of
     company/individual].

SINCERELY YOURS,

JIA LUO BUSINESS CONSULTING (SHANGHAI) CO., LTD.

Authorized representative:
                           -------------

Date:
      ----------------------------

                                      21/21<PAGE>

                                                                   EXHIBIT 10.15

                    DATED AS OF THE 23RD DAY OF DECEMBER 2006

                   BEIJING PIONEER MEDIA ADVERTISING CO., LTD.

                                       AND

                   SHANGHAI CAMERA MEDIA INVESTMENT CO., LTD.

                                   ----------

                         ADVERTISING SERVICES AGREEMENT

                                   ----------

<PAGE>

                         ADVERTISING SERVICES AGREEMENT

THIS AGREEMENT (the "AGREEMENT") is entered into as of this 23rd day of December
2006.

BETWEEN

BEIJING PIONEER MEDIA ADVERTISING CO., LTD., a company incorporated under the
laws of the People's Republic of China ("PRC") with a registered address of
B186, #18, Jianshe Road, Kaixuan Avenue, Liang Township, Fangshan District,
Beijing, PRC; and

SHANGHAI CAMERA MEDIA INVESTMENT CO., LTD., a company incorporated under the
laws of the PRC with a registered address of 3B10, No. 168 Tianshan Zhi Road,
Changning District, Shanghai, PRC ("SCM")

WHEREAS

A.   SCM and Inner Mongolia Television Station ("IMTV") entered into a strategic
     cooperation agreement in December 2003 and, subsequently, into a
     supplemental agreement (collectively, the "IMTV AGREEMENT") whereby IMTV
     grants, inter alia, certain advertising and other rights to SCM; and

B.   SCM and the Company wish to grant to the Company exclusive advertising
     agency rights with respect to the Advertising Rights (as defined
     hereinafter) in accordance with the terms and conditions of this Agreement.

NOW, THEREFORE, in consideration of the mutual covenants and conditions set
forth hereinafter and for other good and valuable consideration the receipt and
sufficiency of which are hereby acknowledged, the parties hereto agree as
follows:

ARTICLE 1 DEFINITIONS AND INTERPRETATIONS.

1.1  In this Agreement, unless the context requires otherwise:

     (a)  words importing the singular shall include the plural and vice versa
          and words importing a gender include every gender;

     (b)  words denoting persons shall include bodies corporate or
          unincorporate, firms, partnerships, joint ventures, associations of
          persons, government departments or agencies, organizations or trusts
          (whether or not having a separate legal personality);

     (c)  references to "party" or "parties" in this Agreement are to a party or
          to the parties to this Agreement;

                                       -2-

<PAGE>

     (d)  references to a party to this Agreement shall include its successors
          and permitted assigns; and

     (e)  references to this Agreement or to a document or agreement in this
          Agreement shall be construed as a reference to this Agreement or that
          document or agreement as amended or re-executed from time to time.

1.2  Unless the context otherwise requires, the terms below shall have the
     following meanings:

     "ADVERTISING RIGHTS" means all the advertising rights obtained by SCM in
     connection with the IMTV Agreement from time to time;

     "AFFILIATES" of a specified Person means any other Person that, directly or
     indirectly, through one or more intermediaries, Controls, is Controlled by,
     or is under the common Control with, such specified Person or, in the case
     of a natural Person, such Person's spouse, parents and descendants (whether
     by blood or adoption and including stepchildren);

     "BUSINESS DAY" means any day other than Saturday or Sunday on which banks
     are generally open for business in the PRC;

     "CIETAC" shall have the meaning ascribed to it under Article 10.2;

     "CONTROL", "CONTROLS", "CONTROLLED" (or any correlative term) means the
     possession, directly or indirectly, of the power to direct or cause the
     direction of the management of a Person, whether through the ownership of
     voting securities, by contract, credit arrangement or proxy, as trustee,,
     executor, agent or otherwise. For the purpose of this definition, a Person
     shall be deemed to Control another Person if such first Person, directly or
     indirectly, owns or holds more than 50% of the voting equity interests in
     such other Person;

     "IMTV" shall have the meaning ascribed to it in Recital A hereto;

     "IMTV AGREEMENT" shall have the meaning ascribed to it in Recital A hereto;

     "INDEMNIFIED PARTY" shall have the meaning ascribed to it under Article 12;

     "INDEMNIFYING PARTY" shall have the meaning ascribed to it under Article
     12;

     "MONTHLY PAYMENTS" shall have the meaning ascribed to it under Article 2;

     "PERSON" or "PERSONS" means any natural person, corporation, company,
     association, partnership, organization, business, firm, joint venture,
     trust, unincorporated organization or any other entity or organization, and
     shall include any governmental authority;

     "PRC" means the People's Republic of China;

     "RMB" means renminbi, the lawful currency of the PRC; and

     "TERM" shall have the meaning ascribed to it under Article 4.1.

                                       -3-

<PAGE>

ARTICLE 2 PAYMENT TERMS.

2.1  Subject to Article 2.2 below, the Company hereby agrees to procure the
     payment, on a monthly net off basis of RMB3,000,000 (the "MONTHLY
     PAYMENTS") to SCM or such other party designated by SCM on and subject to
     the terms and conditions of this Agreement.

2.2  The Monthly Payments are subject to further adjustments from time to time
     by agreement in writing by the parties.

2.3  The Monthly Payments shall be paid by cash, transfer cheque or bank
     transfer or using such other method as may be acceptable to the Company to
     the account of SCM or any other accounts as SCM may direct in writing from
     time to time.

ARTICLE 3 ADVERTISING RIGHTS.

3.1  In consideration for the Monthly Payments, throughout the Term, SCM hereby
     grants to the Company on an exclusive basis the agency rights to operate
     the Advertising Rights owned by SCM. The foregoing, however, would not
     affect SCM's right to operate itself the Advertising Rights, the details of
     such operation shall be negotiated by the parties.

3.2  During the Term, SCM shall not grant the agency rights with respect to the
     Advertising Rights to any other parties.

3.3  If so required for the business, the Company may at its sole discretion
     decide to entrust to its Affiliates which have legal qualifications with
     all or part of the advertising agency rights obtained from SCM, but the
     Company shall notify SCM in advance.

3.4  Without prejudice to Article 9, and by reasonable prior notice, during the
     Term, the Company and its auditors shall have unrestricted rights to
     inspect all books and records of SCM at any time and from time to time.

ARTICLE 4 TERM.

4.1  Unless otherwise terminated pursuant to Article 5, the term of this
     Agreement shall commence from the date hereof and shall continue in full
     force and effect until 31 December 2023. Upon expiry of the said Term, this
     Agreement shall be automatically extended for a period of not less than ten
     (10) years, the exact term of extension shall be determined by the parties
     in writing (the "TERM").

ARTICLE 5 TERMINATION

5.1  This Agreement may be terminated by the Company at any time without
     compensation by written notice to SCM sixty (60) Business Days' prior to

                                       -4-

<PAGE>

     such termination.

5.2  Without prejudice to any legal or other rights or remedies which either
     party may have, either party has the right to terminate this Agreement
     immediately by written notice to the other party in the event the other
     party materially breaches this Agreement.

ARTICLE 6 RELATIONSHIP OF THE PARTIES.

6.1  It is understood and agreed that the parties to this Agreement are
     independent of each other and nothing herein contained shall be deemed to
     establish or otherwise create a partnership or joint venture between the
     parties, or grant a franchise as defined in any applicable law or
     regulation. Each party is responsible for its own payment of workers'
     compensation insurance, disability benefits, unemployment insurance, as
     well as any other employment benefits with respect to its employees. No
     party shall have the right or power to bind the other party to any contract
     or agreement with any third party, and shall not have the right or power to
     direct any operations of the other party's business.

ARTICLE 7 TRADE SECRETS; GOOD WILL.

7.1  By entering into this Agreement or otherwise, no party shall acquire any
     rights to or under any good will, trademark, tradename, patent or copyright
     or application for any thereof, trade secret, web page or other property of
     the other party and its Affiliates. If, during the term of this Agreement,
     any such rights should become for any reason whatsoever vested in either
     party by operation of law or otherwise, the other party, as applicable,
     agrees that it shall immediately, at the request of the counter party, as
     applicable, or on the termination or expiration of this Agreement, assign
     any and all such rights, together with any goodwill appurtenant thereto, to
     the other party as applicable.

ARTICLE 8 REPRESENTATIONS, WARRANTIES, AND COVENANTS.

8.1  Each party represents, warrants and covenants to the other that the
     following statements are true and correct as of the date of this Agreement
     and acknowledges that the other party has relied upon the completeness and
     accuracy of such representations, warranties and covenants in entering into
     this Agreement:

     (a)  it has the corporate capacity to enter into this Agreement and to
          perform each of its obligations hereunder; and

     (b)  it has duly authorized, executed and delivered this Agreement and this
          Agreement constitutes a legally valid and binding obligation of it
          enforceable against it in accordance with its terms except as such
          enforcement may be limited by applicable bankruptcy, insolvency and

                                       -5-

<PAGE>

          other laws of general application affecting the enforcement of
          creditors' rights and subject to general equitable principles.

8.2  SCM further represents, warrants and covenants to the Company that the
     following statements are true and correct as of the date of this Agreement
     and acknowledges that the Company has relied upon the completeness and
     accuracy of such representations, warranties and covenants in entering into
     this Agreement:

     (a)  SCM has duly authorized, executed and delivered the IMTV Agreement and
          the IMTV Agreement constitute a legally valid and binding obligation
          of it enforceable against it in accordance with its terms except as
          such enforcement may be limited by applicable bankruptcy, insolvency
          and other laws of general application affecting the enforcement of
          creditors' rights and subject to general equitable principles;

     (b)  SCM and its Affiliates have not granted and, during the term of this
          Agreement, will not grant any rights or licenses to the whole or any
          part of the IMTV Agreement, and, there exist no facts, agreements or
          other documents by which any of SCM or its Affiliates is bound that
          would conflict with SCM's obligations or the Company's rights under
          this Agreement;

     (c)  SCM has or shall obtain all required licenses, consents, approvals and
          permits from any person necessary to perform its obligations under
          this Agreement and each will otherwise comply with all applicable
          statutes, laws, rules, regulations and industry standards with respect
          to the performance of its obligations under this Agreement;

     (d)  SCM has performed all of the obligations required to be performed by
          it and is entitled to all benefits under, and is not alleged to be in
          default of the IMTV Agreement. Each of the IMTV Agreement is in full
          force and effect, unamended, and there exists no material default or
          event of material default or event, occurrence, condition or act
          which, with the giving of notice, the lapse of time or the happening
          of any other event or condition, would become a material default or
          event of material default under the IMTV Agreement; and

     (e)  SCM shall not amend, terminate, breach or waive any of its rights
          under the IMTV Agreement without the prior written consent of the
          Company or its Affiliates.

8.3  The Company further represents, warrants and covenants to SCM that the
     following statements are true and correct as of the date of this Agreement
     and acknowledges that SCM has relied upon the completeness and accuracy of
     such representations, warranties and covenants in entering into this
     Agreement:

     (a)  The Company has or shall obtain all required licenses, consents,

                                       -6-

<PAGE>

          approvals and permits from any person necessary to perform its
          obligations under this Agreement and each will otherwise comply with
          all applicable statutes, laws, rules, regulations and industry
          standards with respect to the performance of its obligations under
          this Agreement.

ARTICLE 9 SUCCESSORS AND ASSIGNS.

9.1  This Agreement shall be binding upon and enure to the benefits of the
     parties and their respective successors and permitted assigns.

9.2  Unless otherwise provided herein, no party hereto may assign or transfer
     any of its rights or obligations under this Agreement to any third party
     without the prior written consent of the other party.

ARTICLE 10 GOVERNING LAW AND DISPUTE RESOLUTION.

10.1 This Agreement shall be governed by and construed in accordance with the
     laws of the PRC.

10.2 Any dispute, controversy or claim arising out of or in connection with this
     Agreement, including any question regarding its existence, validity or
     termination, shall be settled through friendly consultation between the
     parties. In the event that no settlement is reached within 30 Business Days
     from the date of notification by either party to the other that it intends
     to submit a dispute, controversy or claim to arbitration, then such
     dispute, controversy or claim shall be finally resolved by arbitration
     under the arbitration rules of the China International Economic and Trade
     Arbitration Commission ("CIETAC") as at present in force, which rules are
     deemed to be incorporated by reference into this Article.

10.3 The place of arbitration shall be Shanghai, PRC.

10.4 The language of the arbitration shall be Chinese.

10.5 The tribunal shall consist of three arbitrators. Two arbitrators shall be
     selected by the respective parties. The third arbitrator shall be selected
     by agreement between the parties or, failing agreement within 10 Business
     Days of the appointment of the two party-nominated arbitrators, by the
     chairman of CIETAC.

ARTICLE 11 FURTHER ASSURANCE.

11.1 Each party shall do all acts and execute and deliver all documents as may
     be necessary to give effect to the provisions set forth herein.

                                       -7-

<PAGE>

ARTICLE 12 INDEMNIFICATION.

12.1 Each party (the "INDEMNIFYING PARTY") agrees to indemnify the other and,
     its officers, directors, agents, employees, successors and assigns (the
     "INDEMNIFIED PARTY") from and against any and all claims, damages, losses
     and expenses, including reasonable attorneys' fees, arising out of or
     relating any breach of this Agreement by the Indemnifying Party; provided
     that the parties shall have no liability to indemnify the other of any
     losses arising directly as a result of (i) any competent governmental
     authority in the PRC shall have issued any order, decree or ruling or takes
     any other action restraining, enjoining or otherwise prohibiting the
     transactions contemplated by this Agreement, or (ii) such indemnity arises
     from the actions or inactions of the other party, it Affiliates or other
     Persons under the Control of that party.

ARTICLE 13 ENTIRE AGREEMENT.

13.1 This Agreement constitutes the entire agreement and understanding between
     the parties in connection with the transactions hereby contemplated. This
     Agreement supersede all previous agreements, arrangements and
     understandings between the parties with regard to such transaction which
     shall cease to have any further force or effect.

ARTICLE 14 CONFIDENTIALITY.

14.1 Unless otherwise agreed by the parties, the parties agree to keep the terms
     and conditions of this Agreement strictly confidential. The Agreement or
     the terms and conditions thereof will only be disclosed if and to the
     extent necessary under the laws and regulations of the PRC.

ARTICLE 15 NOTICES.

15.1 Notices or other communications required to be given by any party pursuant
     to this Agreement shall be in writing in Chinese and may be delivered
     personally or sent by registered airmail or postage prepaid, by a
     recognized courier service or by facsimile transmission to the address of
     the other party set forth below. The dates on which such notices shall be
     deemed to have effectively given shall be determined as follows:

     (a)  notices given by personal delivery shall be deemed effectively given
          on the date of personal delivery.

     (b)  notices given by registered airmail or postage prepaid shall be deemed
          effectively given on the tenth Business Day after the date on which
          they were mailed (as indicated by the postmark).

     (c)  notices by courier shall be deemed effectively given on the fifth
          Business Day after they were sent by recognized courier service.

                                       -8-

<PAGE>

     (d)  notices given by facsimile transmission shall be deemed effectively
          given on the first Business Day following the date of successful
          transmission and receipt as evidenced by the transmission report.

          THE COMPANY

          E1-1507, Dong Fang Guangchang, 1 Chang An Street, Dong Cheng
          District, Beijing 100738, China

          For the attention of : Irene Wang
          Phone No.: 010 -85188370
          Fax No.: 010 -85188374

          SCM

          2nd Floor, Da Zhong Finance Building,
          1033 Yan An Road West
          Shanghai 200050
          PRC

          For the attention of: Mr. Zhang Guanming
          Telephone No.: 021-61612110
          Facsimile No.: 021-61612108

          With a copy to Richard Wang & Co.:

          18th Floor, Union Building
          100 Yan An Road East, Shanghai 200002, P.R.C.

          Attention: Catherine Chen
          Telephone No.: (8621) 6326 5800
          Facsimile No.: (8621) 6321 8890

15.2 Any party may at any time change its address for service by notice in
     writing delivered to the other party in accordance with the terms hereof.

ARTICLE 16 MISCELLANEOUS.

16.1 Time shall be of the essence of this Agreement.

16.2 The headings in this Agreement are inserted for convenience only and shall
     not affect the construction of this Agreement.

16.3 This Agreement may not be amended or modified except in writing signed by
     all parties, and any amendment and supplement to this Agreement shall form
     part of this Agreement and shall have the same legal effect as this
     Agreement.

16.4 Any provision of this Agreement which is invalid, illegal or unenforceable
     in any jurisdiction shall, as to that jurisdiction, be ineffective to the
     extent of such invalidity, illegality or unenforceability, without
     affecting in any way the

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     remaining provisions hereof in such jurisdiction or rendering that or any
     other provision of this Agreement invalid, illegal or unenforceable in any
     other jurisdiction.

16.5 This Agreement may be executed in any number of counterparts, all of which
     taken together shall constitute one and the same agreement, and either
     party may enter into this Agreement by executing a counterpart.

16.6 This Agreement shall be executed in both the English and Chinese languages
     and in the event of any discrepancy between the two versions, the parties
     hereto shall negotiate in good faith to resolve the discrepancy provided
     that if such good faith negotiation does not resolve in a resolution, then
     the Chinese version of this Agreement shall prevail.

             THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK.

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IN WITNESS WHEREOF, the parties hereto have caused their authorized
representatives to execute this Agreement as of the date first written above.

BEIJING PIONEER MEDIA ADVERTISING CO., LTD.

[Company chop of Beijing Pioneer Media Advertising Co., Ltd.]

By: /s/
    ---------------------------------
Name:
      -------------------------------
Title: Authorized Signatory

SHANGHAI CAMERA MEDIA INVESTMENT CO., LTD.

[Company chop of Shanghai Camera Media Investment Co., Ltd.]

By: /s/
    ---------------------------------
Name: Zhang Guan Ming
Title: Legal Representative

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