Document:

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                                                                    EXHIBIT 10.1

                                   ALLOY, INC.

                      2002 NON-QUALIFIED STOCK OPTION PLAN
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                                Table of Contents
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1. DEFINITIONS .........................................................        1

2. PURPOSES OF THE PLAN ................................................        2

3. SHARES SUBJECT TO THE PLAN ..........................................        3

4. ADMINISTRATION OF THE PLAN ..........................................        3

5. ELIGIBILITY FOR PARTICIPATION .......................................        4

6. TERMS AND CONDITIONS OF OPTIONS .....................................        4

7. EXERCISE OF OPTIONS AND ISSUANCE OF SHARES ..........................        4

8. RIGHTS AS A SHAREHOLDER .............................................        5

9. ASSIGNABILITY AND TRANSFERABILITY OF OPTIONS ........................        5

10. EFFECT ON OPTIONS OF TERMINATION OF SERVICE OTHER THAN
    "FOR CAUSE" OR DEATH OR DISABILITY .................................        6

11. EFFECT ON OPTIONS OF TERMINATION OF SERVICE "FOR CAUSE" ............        7

12. EFFECT ON OPTIONS OF TERMINATION OF SERVICE FOR DISABILITY .........        8

13. EFFECT ON OPTIONS OF DEATH WHILE AN EMPLOYEE, DIRECTOR OR CONSULTANT        8

14. PURCHASE FOR INVESTMENT ............................................        9

15. DISSOLUTION OR LIQUIDATION OF THE COMPANY ..........................        9

16. ADJUSTMENTS ........................................................        9

         A. Stock Dividends and Stock Splits ...........................       10

         B. Consolidations or Mergers ..................................       10

         C. Recapitalization or Reorganization .........................       10

17. ISSUANCES OF SECURITIES ............................................       10

18. FRACTIONAL SHARES ..................................................       11

19. WITHHOLDING ........................................................       11

20. TERMINATION OF THE PLAN ............................................       11
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                               TABLE OF CONTENTS
                                  (continued)

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21. AMENDMENT OF THE PLAN AND AGREEMENTS................................       11

22. EMPLOYMENT OR OTHER RELATIONSHIP ...................................       12

23. GOVERNING LAW ......................................................       12
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                                   ALLOY, INC.

                      2002 NON-QUALIFIED STOCK OPTION PLAN

1.    DEFINITIONS.

      Unless otherwise specified, or unless the context otherwise requires, the
      following terms, as used in this Alloy, Inc. 2002 Non-Qualified Stock
      Option Plan, have the following meanings:

            Administrator means the Board of Directors, unless it has delegated
            power to act on its behalf to the Committee, in which case the
            Administrator means the Committee.

            Affiliate means a corporation which, for purposes of Section 424 of
            the Code, is a parent or subsidiary of the Company, direct or
            indirect.

            Board of Directors means the Board of Directors of the Company.

            Code means the United States Internal Revenue Code of 1986, as
            amended.

            Committee means the Administration Committee of the Board of
            Directors or any other committee of the Board of Directors to which
            the Board of Directors has delegated power to act under or pursuant
            to the provisions of the Plan.

            Common Stock means shares of the Company's common stock, $.01 par
            value per share.

            Company means Alloy, Inc., a Delaware corporation.

            Disability or Disabled means permanent and total disability as
            defined in Section 22(e)(3) of the Code.

            Employee means an employee of the Company or of any Affiliate
            (including, without limitation, an employee who is also serving as
            an officer or director of the Company or an Affiliate), designated
            by the Administrator to be eligible to be granted one or more
            Options under the Plan.

            Fair Market Value of a Share of Common Stock means:

            (1) If the Common Stock is listed on a national securities exchange
            or traded in the over-the-counter market, and sales prices are
            regularly reported for the Common Stock, the closing or last price
            of the Common Stock on the Composite Tape or other comparable
            reporting system for the trading day immediately preceding the
            applicable date;
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            (2) If the Common Stock is not traded on a national securities
            exchange but is traded on the over-the-counter market, if sales
            prices are not regularly reported for the Common Stock for the
            trading day referred to in clause (1), and if bid and asked prices
            for the Common Stock are regularly reported, the mean between the
            bid and the asked price for the Common Stock at the close of trading
            in the over-the-counter market for the trading day on which Common
            Stock was traded immediately preceding the applicable date; and

            (3) If the Common Stock is neither listed on a national securities
            exchange nor traded in the over-the-counter market, such value as
            the Administrator, in good faith, shall determine.

            New Employee means a new employee of the Company or of any Affiliate
            who is entering into an employment arrangement with the Company or
            any Affiliate which provides for the grant of Options as an
            inducement essential to the individual's employment as a new
            employee.

            Non-Qualified Option means an option which is not intended to
            qualify as an incentive stock option under Section 422 of the Code.

            Option means a Non-Qualified Option granted under the Plan.

            Option Agreement means an agreement between the Company and a
            Participant delivered pursuant to the Plan, in such form as the
            Administrator shall approve.

            Participant means an Employee, director or consultant of the Company
            or an Affiliate to whom one or more Options are granted under the
            Plan. As used herein, "Participant" shall include "Participant's
            Survivors" where the context requires.

            Plan means this Alloy, Inc. 2002 Non-Qualified Stock Option Plan.

            Shares means shares of the Common Stock as to which Options have
            been or may be granted under the Plan or any shares of capital stock
            into which the Shares are changed or for which they are exchanged
            within the provisions of Paragraph 3 of the Plan. The Shares issued
            under the Plan may be authorized and unissued shares or shares held
            by the Company in its treasury, or both.

            Survivors means a deceased Participant's legal representatives
            and/or any person or persons who acquired the Participant's rights
            to an Option by will or by the laws of descent and distribution.

2.    PURPOSES OF THE PLAN.

      The Plan is intended to encourage ownership of Shares by Employees,
directors and consultants of the Company or an Affiliate in order to attract
such people to, and induce them to work for the benefit of, the Company or an
Affiliate, and to provide additional incentive for them

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to promote the success of the Company and/or an Affiliate; provided, that it is
the intention of the Board of Directors that the primary Participants under the
Plan be New Employees who become such in connection with acquisitions by the
Company of entities or businesses by which such New Employees are employed or
for which they perform services at the time of such acquisition. The Plan
provides for the granting of Non-Qualified Options only.

3.    SHARES SUBJECT TO THE PLAN.

      The number of Shares which may be issued from time to time pursuant to
this Plan shall be 500,000 or the equivalent of such number of Shares after the
Administrator, in its sole discretion, has interpreted the effect of any stock
split, stock dividend, combination, recapitalization or similar transaction in
accordance with Paragraph 16 of the Plan.

      If an Option ceases to be "outstanding", in whole or in part, the Shares
which were subject to such Option shall be available for the granting of other
Options under the Plan. Any Option shall be treated as "outstanding" until such
Option is exercised in full, or terminates or expires under the provisions of
the Plan, or by agreement of the parties to the pertinent Option Agreement.

4.    ADMINISTRATION OF THE PLAN.

      The Administrator of the Plan will be the Board of Directors, except to
the extent the Board of Directors delegates its authority to the Committee, in
which case the Committee shall be the Administrator. Subject to the provisions
of the Plan, the Administrator is authorized to:

      a.    Interpret the provisions of the Plan or of any Option or Option
            Agreement and to make all rules and determinations which it deems
            necessary or advisable for the administration of the Plan;

      b.    Determine which Employees shall be granted Options;

      c.    Determine the number of Shares for which an Option or Options shall
            be granted; and

      d.    Specify the terms and conditions upon which an Option or Options may
            be granted.

Subject to the foregoing, the interpretation and construction by the
Administrator of any provisions of the Plan or of any Option granted under the
Plan shall be final, unless otherwise determined by the Board of Directors if
the Administrator is the Committee. In addition, if the Administrator is the
Committee, the Board of Directors may take any action under the Plan that would
otherwise be the responsibility of the Committee.

      If permissible under applicable law, the Board of Directors or the
Committee may allocate all or any portion of its responsibilities and powers to
any one or more of its members and may delegate all or any portion of its
responsibilities and powers to any other person selected

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by it. Any such allocation or delegation may be revoked by the Board of
Directors or the Committee at any time.

5.    ELIGIBILITY FOR PARTICIPATION.

      The Administrator will, in its sole discretion, name the Participants in
the Plan, provided, however, that each Participant must be an Employee, director
or consultant of the Company or an Affiliate at the time an Option is granted.
Notwithstanding the foregoing, the Administrator may authorize the grant of an
Option to a person not then an Employee; provided, however, that the actual
grant of such Option shall be conditioned upon such person becoming eligible to
become a Participant at or prior to the time of the delivery of the Option
Agreement evidencing such Option. The granting of any Option to any individual
shall neither entitle that individual to, nor disqualify him or her from,
participation in any other grant of Options.

6.    TERMS AND CONDITIONS OF OPTIONS.

      Each Option shall be set forth in writing in an Option Agreement, duly
executed by the Company and, to the extent required by law or requested by the
Company, by the Participant. The Administrator may provide that Options be
granted subject to such terms and conditions, consistent with the terms and
conditions specifically required under this Plan, as the Administrator may deem
appropriate including, without limitation, subsequent approval by the
shareholders of the Company of this Plan or any amendments thereto.

      a.    Option Price: Each Option Agreement shall state the option price
            (per share) of the Shares covered by each Option, which option price
            shall be determined by the Administrator but shall not be less than
            the Fair Market Value per Share of Common Stock as of the grant
            date.

      b.    Each Option Agreement shall state the number of Shares to which it
            pertains.

      c.    Each Option Agreement shall state the date or dates on which it
            first is exercisable and the date after which it may no longer be
            exercised, and may provide that the Option rights accrue or become
            exercisable in installments over a period of months or years, or
            upon the occurrence of certain conditions or the attainment of
            stated goals or events.

      d.    Each Option shall terminate not more than ten (10) years from the
            date of grant thereof or at such earlier time as the Option
            Agreement may provide.

      e.    The Administrator shall have the right to accelerate the date of
            exercise of any installment of any Option.

7.    EXERCISE OF OPTIONS AND ISSUANCE OF SHARES.

      An Option (or any part or installment thereof) shall be exercised by
giving written notice to the Company or its designee, together with provision
for payment of the full purchase price in

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accordance with this Paragraph for the Shares as to which the Option is being
exercised, and upon compliance with any other condition(s) set forth in the
Option Agreement. Such notice shall be signed by the person exercising the
Option, shall state the number of Shares with respect to which the Option is
being exercised and shall contain any representation required by the Plan or the
Option Agreement. Payment of the purchase price for the Shares as to which such
Option is being exercised shall be made (a) in United States dollars in cash or
by check, or (b) at the discretion of the Administrator, through delivery of
shares of Common Stock having a Fair Market Value equal, as of the date of the
exercise, to the cash exercise price of the Option and held for at least six
months, or (c) at the discretion of the Administrator, by delivery of the
grantee's personal note for full, partial or no recourse, bearing interest
payable not less than annually at market rate on the date of exercise and at no
less than 100% of the applicable Federal rate, as defined in Section 1274(d) of
the Code, with or without the pledge of the Shares as collateral or (d) at the
discretion of the Administrator, in accordance with a cashless exercise program
established with a securities brokerage firm, and approved by the Administrator,
or (e) at the discretion of the Administrator, by any combination of (a), (b),
(c) and (d) above.

      The Company shall then reasonably promptly deliver the Shares as to which
such Option was exercised to the Participant (or to the Participant's Survivors,
as the case may be). In determining what constitutes "reasonably promptly," it
is expressly understood that the issuance and delivery of the Shares may be
delayed by the Company in order to comply with any law or regulation (including,
without limitation, state securities or "blue sky" laws) which requires the
Company to take any action with respect to the Shares prior to their issuance.
The Shares shall, upon delivery, be evidenced by fully paid, non-assessable
Shares.

      The Administrator may, in its discretion, amend any term or condition of
an outstanding Option provided (i) such term or condition as amended is
permitted by the Plan, and (ii) any such amendment shall be made only with the
consent of the Participant to whom the Option was granted, or in the event of
the death of the Participant, the Participant's Survivors, if the amendment is
adverse to the Participant.

8.    RIGHTS AS A SHAREHOLDER.

      No Participant to whom an Option has been granted shall have rights as a
shareholder with respect to any Shares covered by such Option, except after due
exercise of the Option and tender of the full purchase price for the Shares
being purchased pursuant to such exercise and registration of the Shares in the
Company's share register in the name of the Participant.

9.    ASSIGNABILITY AND TRANSFERABILITY OF OPTIONS.

      By its terms, an Option granted to a Participant shall not be transferable
by the Participant other than (i) by will or by the laws of descent and
distribution, or (ii) as otherwise determined by the Administrator and set forth
in the applicable Option Agreement. The designation of a beneficiary of an
Option by a Participant, with the prior approval of the Administrator and in
such form as the Administrator shall prescribe, shall not be deemed a transfer
prohibited by this Paragraph. Except as provided above, an Option shall only be
exercisable during the Participant's lifetime, by such Participant (or by his or
her legal representative) and shall not be assigned, pledged or hypothecated in
any way (whether by operation of law or otherwise) and

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shall not be subject to execution, attachment or similar process. Any attempted
transfer, assignment, pledge, hypothecation or other disposition of any Option
or of any rights granted thereunder contrary to the provisions of this Plan, or
the levy of any attachment or similar process upon an Option, shall be null and
void.

10.   EFFECT ON OPTIONS OF TERMINATION OF SERVICE OTHER THAN "FOR CAUSE" OR
      DEATH OR DISABILITY.

      Except as otherwise provided in a Participant's Option Agreement, in the
event of a termination of service (whether as an Employee, director or
consultant) with the Company or an Affiliate before the Participant has
exercised an Option, the following rules apply:

      a.    A Participant who ceases to be an Employee, director or consultant
            of the Company or of an Affiliate (for any reason other than
            termination "for cause", Disability, or death for which events there
            are special rules in Paragraphs 11, 12, and 13, respectively), may
            exercise any Option granted to him or her to the extent that the
            Option is exercisable on the date of such termination of service,
            but only within such term as the Administrator has designated in the
            a Participant's Option Agreement.

      b.    Except as provided in Subparagraph (c) below, or Paragraph 12 or 13,
            unless otherwise determined by the Administrator and set forth in
            the applicable Option Agreement, the Participant must exercise the
            Option within three months after the date of the Participant's
            termination of employment. Notwithstanding the foregoing, the
            Administrator may determine at any time prior to expiration of an
            Option to extend the period during which the Option may be exercised
            for a period not to exceed the termination date of the Option as in
            effect immediately preceding the date of such termination of
            employment, such extension to be effected by written amendment to
            the applicable Option Agreement.

      c.    The provisions of this Paragraph, and not the provisions of
            Paragraph 12 or 13, shall apply to a Participant who subsequently
            becomes Disabled or dies after the termination of employment,
            director status or consultancy, provided, however, in the case of a
            Participant's Disability or death within three months after the
            termination of employment, director status or consultancy, the
            Participant or the Participant's Survivors may exercise the Option
            within one year after the date of the Participant's termination of
            employment, but in no event after the date of expiration of the term
            of the Option.

      d.    Notwithstanding anything herein to the contrary, if subsequent to a
            Participant's termination of employment, termination of director
            status or termination of consultancy, but prior to the exercise of
            an Option, the Board of Directors determines that, either prior or
            subsequent to the Participant's termination, the Participant engaged
            in conduct which would constitute "cause", then such Participant
            shall forthwith cease to have any right to exercise any Option.

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      e.    A Participant to whom an Option has been granted under the Plan who
            is absent from work with the Company or with an Affiliate because of
            temporary disability (any disability other than a permanent and
            total Disability as defined in Paragraph 1 hereof), or who is on
            leave of absence for any purpose, shall not, during the period of
            any such absence, be deemed, by virtue of such absence alone, to
            have terminated such Participant's employment, director status or
            consultancy with the Company or with an Affiliate, except as the
            Administrator may otherwise expressly provide.

      f.    Except as required by law or as set forth in a Participant's Option
            Agreement, Options granted under the Plan shall not be affected by
            any change of a Participant's status within or among the Company and
            any Affiliates, so long as the Participant continues to be an
            employee, director or consultant of the Company or any Affiliate.

11.   EFFECT ON OPTIONS OF TERMINATION OF SERVICE "FOR CAUSE".

      Except as otherwise provided in a Participant's Option Agreement, the
following rules apply if the Participant's service (whether as an employee,
director or consultant) with the Company or an Affiliate is terminated "for
cause" prior to the time that all his or her outstanding Options have been
exercised:

      a.    All outstanding and unexercised Options as of the time the
            Participant is notified his or her service is terminated "for cause"
            will immediately be forfeited.

      b.    For purposes of this Plan, "cause" shall include (and is not limited
            to) dishonesty with respect to the Company or any Affiliate,
            insubordination, substantial malfeasance or non-feasance of duty,
            unauthorized disclosure of confidential information, and conduct
            substantially prejudicial to the business of the Company or any
            Affiliate. The determination of the Administrator as to the
            existence of "cause" will be conclusive on the Participant and the
            Company.

      c.    "Cause" is not limited to events which have occurred prior to a
            Participant's termination of service, nor is it necessary that the
            Administrator's finding of "cause" occur prior to termination. If
            the Administrator determines, subsequent to a Participant's
            termination of service but prior to the exercise of an Option, that
            either prior or subsequent to the Participant's termination the
            Participant engaged in conduct which would constitute "cause", then
            the right to exercise any Option is forfeited.

      d.    Any definition in an agreement between the Participant and the
            Company or an Affiliate, which contains a conflicting definition of
            "cause" for termination and which is in effect at the time of such
            termination, shall supersede the definition in this Plan with
            respect to that Participant.

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      Notwithstanding the foregoing, the Administrator may, in its sole and
absolute direction, permit any Participant who is terminated for "cause" to
exercise any Options which are then exercisable as of the date of such
termination of employment during a period, not to exceed three months, after the
date of the Participant's termination of employment.

12.   EFFECT ON OPTIONS OF TERMINATION OF SERVICE FOR DISABILITY.

      Except as otherwise provided in a Participant's Option Agreement, a
Participant who ceases to be an Employee, director or consultant of the Company
or of an Affiliate by reason of Disability may exercise any Option granted to
such Participant:

      a.    To the extent exercisable but not exercised on the date of
            Disability; and

      b.    In the event rights to exercise the Option accrue periodically, to
            the extent of a pro rata portion of any additional rights as would
            have accrued had the Participant not become Disabled prior to the
            end of the accrual period which next ends following the date of
            Disability. The proration shall be based upon the number of days of
            such accrual period prior to the date of Disability.

      A Disabled Participant may exercise such rights only within the period
ending one year after the date of the Participant's termination of employment,
directorship or consultancy, as the case may be, notwithstanding that the
Participant might have been able to exercise the Option as to some or all of the
Shares on a later date if the Participant had not become Disabled and had
continued to be an Employee, director or consultant or, if earlier, within the
originally prescribed term of the Option.

      The Administrator shall make the determination both of whether Disability
has occurred and the date of its occurrence (unless a procedure for such
determination is set forth in another agreement between the Company and such
Participant, in which case such procedure shall be used for such determination).
If requested, the Participant shall be examined by a physician selected or
approved by the Administrator, the cost of which examination shall be paid for
by the Company.

13.   EFFECT ON OPTIONS OF DEATH WHILE AN EMPLOYEE, DIRECTOR OR CONSULTANT.

      Except as otherwise provided in a Participant's Option Agreement, in the
event of the death of a Participant while the Participant is an Employee,
director or consultant of the Company or of an Affiliate, such Option may be
exercised by the Participant's Survivors:

      a.    To the extent exercisable but not exercised on the date of death;
            and

      b.    In the event rights to exercise the Option accrue periodically, to
            the extent of a pro rata portion of any additional rights which
            would have accrued had the Participant not died prior to the end of
            the accrual period which next ends following the date of death. The
            proration shall be based upon the number of days of such accrual
            period prior to the Participant's death.

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      If the Participant's Survivors wish to exercise the Option, they must take
all necessary steps to exercise the Option within one year after the date of
death of such Participant, notwithstanding that the decedent might have been
able to exercise the Option as to some or all of the Shares on a later date if
he or she had not died and had continued to be an employee, director or
consultant or, if earlier, within the originally prescribed term of the Option.

14.   PURCHASE FOR INVESTMENT.

      Unless the offering and sale of the Shares to be issued upon the
particular exercise of an Option shall have been effectively registered under
the Securities Act of 1933, as now in force or hereafter amended (the "1933
Act"), the Company shall be under no obligation to issue the Shares covered by
such exercise unless and until the following conditions have been fulfilled:

      a.    The person(s) who exercise(s) such Option shall warrant to the
            Company, prior to the receipt of such Shares, that such person(s)
            are acquiring such Shares for their own respective accounts, for
            investment, and not with a view to, or for sale in connection with,
            the distribution of any such Shares, in which event the person(s)
            acquiring such Shares shall be bound by the provisions of the
            following legend which shall be endorsed upon the certificate(s)
            evidencing their Shares issued pursuant to such exercise or such
            grant:

                  "The shares represented by this certificate have been taken
                  for investment and they may not be sold or otherwise
                  transferred by any person, including a pledgee, unless (1)
                  either (a) a Registration Statement with respect to such
                  shares shall be effective under the Securities Act of 1933, as
                  amended, or (b) the Company shall have received an opinion of
                  counsel satisfactory to it that an exemption from registration
                  under such Act is then available, and (2) there shall have
                  been compliance with all applicable state securities laws."

      b.    At the discretion of the Administrator, the Company shall have
            received an opinion of its counsel that the Shares may be issued
            upon such particular exercise in compliance with the 1933 Act
            without registration thereunder.

15.   DISSOLUTION OR LIQUIDATION OF THE COMPANY.

      Upon the dissolution or liquidation of the Company, all Options granted
under this Plan which as of such date shall not have been exercised will
terminate and become null and void; provided, however, that if the rights of a
Participant or a Participant's Survivors have not otherwise terminated and
expired, the Participant or the Participant's Survivors will have the right
immediately prior to such dissolution or liquidation to exercise any Option to
the extent that the Option is exercisable as of the date immediately prior to
such dissolution or liquidation.

16.   ADJUSTMENTS.

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      Upon the occurrence of any of the following events, a Participant's rights
with respect to any Option granted to him or her hereunder which has not
previously been exercised in full shall be adjusted as hereinafter provided,
unless otherwise specifically provided in the pertinent Option Agreement:

      A. Stock Dividends and Stock Splits. If (i) the shares of Common Stock
shall be subdivided or combined into a greater or smaller number of shares or if
the Company shall issue any shares of Common Stock as a stock dividend on its
outstanding Common Stock, or (ii) additional shares or new or different shares
or other securities of the Company or other non-cash assets are distributed with
respect to such shares of Common Stock, the number of shares of Common Stock
deliverable upon the exercise of such Option may be appropriately increased or
decreased proportionately, and appropriate adjustments may be made in the
purchase price per share to reflect such events.

      B. Consolidations or Mergers. If the Company is to be consolidated with or
acquired by another entity in a merger, sale of all or substantially all of the
Company's assets or otherwise (an "Acquisition"), the Administrator or the board
of directors of any entity assuming the obligations of the Company hereunder
(the "Successor Board"), shall, as to outstanding Options, either (i) make
appropriate provision for the continuation of such Options by substituting on an
equitable basis for the Shares then subject to such Options either the
consideration payable with respect to the outstanding shares of Common Stock in
connection with the Acquisition or securities of any successor or acquiring
entity; or (ii) upon written notice to the Participants, provide that all
Options must be exercised (either to the extent then exercisable or, at the
discretion of the Administrator, all Options being made fully exercisable for
purposes of this Subparagraph) within a specified number of days of the date of
such notice, at the end of which period the Options shall terminate; or (iii)
terminate all Options in exchange for a cash payment equal to the excess of the
Fair Market Value of the Shares subject to such Options (either to the extent
then exercisable or, at the discretion of the Administrator, all Options being
made fully exercisable for purposes of this Subparagraph) over the exercise
price thereof.

      C. Recapitalization or Reorganization. In the event of a recapitalization
or reorganization of the Company (other than a transaction described in
Subparagraph B above) pursuant to which securities of the Company or of another
corporation are issued with respect to the outstanding shares of Common Stock, a
Participant upon exercising an Option shall be entitled to receive for the
purchase price, paid upon such exercise the securities which would have been
received if such Option had been exercised prior to such recapitalization or
reorganization.

17.   ISSUANCES OF SECURITIES.

      Except as expressly provided herein, no issuance by the Company of shares
of stock of any class, or securities convertible into shares of stock of any
class, shall affect, and no adjustment by reason thereof shall be made with
respect to, the number or price of shares subject to Options. Except as
expressly provided herein, no adjustments shall be made for dividends

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paid in cash or in property (including without limitation, securities) of the
Company prior to any issuance of Shares pursuant to an Option.

18.   FRACTIONAL SHARES.

      No fractional shares shall be issued under the Plan and the person
exercising an Option shall receive from the Company cash in lieu of such
fractional shares equal to the Fair Market Value thereof.

19.   WITHHOLDING.

      In the event that any federal, state, or local income taxes, employment
taxes, Federal Insurance Contributions Act ("F.I.C.A.") withholdings or other
amounts are required by applicable law or governmental regulation to be withheld
from the Participant's salary, wages or other remuneration in connection with
the exercise of an Option, the Company may withhold from the Participant's
compensation, if any, or may require that the Participant advance in cash to the
Company, or to any Affiliate of the Company which employs or employed the
Participant, the statutory minimum amount of such withholdings unless a
different withholding arrangement, including the use of shares of the Company's
Common Stock or a promissory note, is authorized by the Administrator (and
permitted by law). For purposes hereof, the fair market value of the shares
withheld for purposes of payroll withholding shall be determined in the manner
provided in Paragraph 1 above, as of the most recent practicable date prior to
the date of exercise. If the fair market value of the shares withheld is less
than the amount of payroll withholdings required, the Participant may be
required to advance the difference in cash to the Company or the Affiliate
employer. The Administrator in its discretion may condition the exercise of an
Option for less than the then Fair Market Value on the Participant's payment of
such additional withholding.

20.   TERMINATION OF THE PLAN.

      The Plan will terminate on July   , 2012, the date which is ten (10) years
from the date of its adoption. The Plan may be terminated at an earlier date by
vote of the shareholders or the Board of Directors of the Company; provided,
however, that any such earlier termination shall not affect any Option
Agreements executed prior to the effective date of such termination.

21.   AMENDMENT OF THE PLAN AND AGREEMENTS.

      The Plan may be amended by the shareholders of the Company. The Plan may
also be amended by the Administrator, including, without limitation, to the
extent necessary to qualify the shares issuable upon exercise of any outstanding
Options granted, or to be granted, under the Plan for listing on any national
securities exchange or quotation in any national automated quotation system of
securities dealers or to increase the number of Shares which may be issued from
time to time pursuant to this Plan. Any amendment approved by the Administrator
which the Administrator determines is of a scope that requires shareholder
approval shall be subject to obtaining such shareholder approval. Any
modification or amendment of the Plan shall not, without the consent of a
Participant, adversely affect his or her rights under an Option previously
granted to him or her. With the consent of the Participant affected, the
Administrator may amend outstanding Option Agreements in a manner which may be
adverse to the Participant but

                                       11
<PAGE>
which is not inconsistent with the Plan. In the discretion of the Administrator,
outstanding Option Agreements may be amended by the Administrator in a manner
which is not adverse to the Participant.

22.   EMPLOYMENT OR OTHER RELATIONSHIP.

      Nothing in this Plan or any Option Agreement shall be deemed to prevent
the Company or an Affiliate from terminating the employment, consultancy or
director status of a Participant, nor to prevent a Participant from terminating
his or her own employment, consultancy or director status or to give any
Participant a right to be retained in employment or other service by the Company
or any Affiliate for any period of time.

23.   GOVERNING LAW.

      This Plan shall be construed and enforced in accordance with the law of
the State of Delaware.

                                       12<PAGE>
                                                                    EXHIBIT 10.2

                                   SUBLEASE

     THIS SUBLEASE (this "Sublease"), dated for reference purposes as of October
24, 2001, is made and entered into by and between EPIGENX PHARMACEUTICALS, INC.,
a California corporation ("EP"), and ARMED FORCES COMMUNICATIONS, INC., a
CALIFORNIA CORPORATION, D/B/A MARKET PLACE MEDIA ("MPM") (the "SUBTENANT"), with
reference to the following facts:

                                   RECITALS:

     A.  EP is the Tenant under that certain Gross Rent Real Property Lease
dated as of July 12, 2000 (the "ORIGINAL MASTER LEASE") between EP and Patterson
Associates, LLC, a California limited liability company ("MASTER LANDLORD").

     B.  The Original Master Lease was amended by amendments dated December 18,
2000 and January 18, 2001 (the Original Master Lease, as so amended, is referred
to in this Sublease as the "MASTER LEASE").

     C.  Under the Master Lease, EP leases certain premises located at 5385
Hollister Avenue in Goleta, California, as more particularly described in the
Master Lease (the "PREMISES").

     D.  Subtenant desires to sublease a portion of the Premises from EP, and EP
desires to sublease a portion of the Premises to Subtenant, on the terms and
conditions set forth herein. All terms not otherwise defined herein shall have
the meanings given such terms in the Master Lease.

                                  AGREEMENTS:

     NOW, THEREFORE, in light of the foregoing and in consideration of the
mutual covenants set forth in this Sublease, EP and Subtenant, intending to be
legally bound, agree as follows:

1.   SUBLEASE OF PREMISES

1.1. SUBLEASE. Commencing on the date set forth in SECTION 2, EP subleases
the Premises to Subtenant, and Subtenant subleases the Premises from EP. The
parties estimate that the Premises consist of approximately 2,570 square feet.
This statement of square footage is an approximation that EP and Subtenant agree
is reasonable, and the Minimum Monthly Rent (defined below) is not subject to
revision whether the actual square footage of the Premises is more or less.

1.2  TERMS. This Sublease is subject to all of the terms and conditions of
the Master Lease. Except as provided in SECTION 1.3, Subtenant shall assume and
perform all of EP's obligations under the Master Lease with respect to the
Premises. Each of such terms and conditions of the Master Lease incorporated
herein shall be terms and conditions of this Sublease. When the context
requires, each reference in the Master Lease to Landlord shall be deemed to
refer to EP, and each reference therein to Tenant shall be deemed to refer to
Subtenant; PROVIDED, HOWEVER, that (a) EP shall not be obligated to perform any
act of the Master Landlord under the Master

<PAGE>

Lease that EP does not have the authority or right to perform, and (b) any
provision of the Master Lease requiring the approval of the Master Landlord
shall be deemed to require the approval of EP and the Master Landlord. As
between EP and Subtenant, any inconsistency between the terms of the Master
Lease and the terms of this Sublease shall be governed by the terms of this
Sublease.

1.3  EXCEPTIONS. All of the terms and conditions contained in the Master
Lease are incorporated herein as fully set forth, except for Sections N/A to the
Master Lease.

2.   TERM OF SUBLEASE

     The term of this Sublease shall commence NOVEMBER 1. 2001 (the
"COMMENCEMENT DATE"). Such term shall end at midnight, Pacific Standard Time, on
AUGUST 31,2003.

3.   CONDITION OF PREMISES

3.1  DUE DILIGENCE INVESTIGATION. As of the Commencement Date, Subtenant
acknowledges that Subtenant will have conducted or will have had the opportunity
to conduct a comprehensive investigation ("DUE DILIGENCE INVESTIGATION") of the
Premises and all other matters that in Subtenant's judgment may affect the value
or suitability of the Premises for Subtenant's purposes or that may influence
Subtenant's willingness to enter this Sublease, including, without limitation,
an inspection or examination of (a) the physical condition, size, and
configuration of the Premises, including access, parking, location, or
accessibility of utilities, the condition of the improvements, the existence of
any hazardous materials, soil or topographical conditions, and earthquake
preparedness; (b) the Master Lease; (c) title; (d) taxes; (e) income and expense
data; (f) insurance costs; (g) permissible uses and zoning or development
entitlements; (h) any applicable covenants, conditions, and restrictions; and
(i) compliance with any federal, state, or local law, statute, rule, or
regulation now or hereafter in effect (including without limitation the
Americans With Disabilities Act of 1990, 42 U.S.C. ss.12101).

3.2  NO REPRESENTATIONS AND WARRANTIES. Subtenant acknowledges that EP would
not sublease the Premises except on an "AS IS" basis, and agrees that (a)
Subtenant accepts the Premises "AS IS" and with all faults; (b) neither EP nor
any of its officers, agents, employees, or representatives has made any
representations or warranties of any kind or nature, whether express or implied,
with respect to the Premises or any of the matters relating thereto; (c) EP has
no duty to make any disclosures concerning the condition of the Premises and/or
the fitness of the Premises for Subtenant's intended use, and Subtenant
expressly waives any duty that EP might have to make any such disclosures; (d)
Subtenant is relying solely on Subtenant's own Due Diligence Investigation; (e)
neither EP nor Master Landlord shall be required to perform any work of
construction, alteration, repair, or maintenance of or to the Premises.

4.   USE

Subtenant may use the Premises for office use and storage and for no other
purposes whatsoever without the prior written consent of EP and Master Landlord.

5.   RENT: SECURITY DEPOSIT

                                       2
<PAGE>

5.1  MINIMUM MONTHLY RENT. During each month of the term of this Sublease,
inimum monthly rent (as defined below) shall be payable in advance on or before
the first day of each month, commencing on the Commencement Date (the "RENT
COMMENCEMENT DATE"). The minimum monthly rent shall be TWO THOUSAND FOUR HUNDRED
FORTY ONE AND ONE HALF Dollars ($2,441.50) per month (the "MINIMUM MONTHLY
RENT"). Until modified by SECTION 5.2, Minimum Monthly Rent shall be payable in
equal monthly installments in the amount set forth above.

5.2  ANNUAL ADJUSTMENT TO RENT. Minimum Monthly Rent shall be adjusted at
the times and in the manner set forth in the Master Lease.

5.3  ADDITIONAL RENT. In addition to the Minimum Monthly Rent payable
pursuant to SECTIONS 5.1 and 5.2, Subtenant shall pay to EP all other amounts
required to be paid by EP to Master Landlord or any other third party under the
terms of the Master Lease (the Minimum Monthly Rent and all other amounts
required to be paid by Subtenant are referred to collectively as "RENT").

5.4  PAYMENT. All Rent payable by Subtenant hereunder shall be paid by
Subtenant to EP not later than the close of business on the date first due,
without prior notice or demand, without offset or reduction. All Rent shall be
payable in lawful money of the United States at such place as EP may designate
to Subtenant from time to time in writing. Rent or increased Rent for any
partial month shall be prorated on the basis of a thirty-day month.

5.5  PREPAID RENT. Concurrently with the execution of this Sublease,
Subtenant shall pay to EP the sum of TWO THOUSAND FOUR HUNDRED FORTY ONE AND ONE
HALF Dollars ($2,441.50), representing the first month's Minimum Monthly Rent.

5.6  SECURITY DEPOSIT. The amount of the Security Deposit shall be TWO
THOUSAND FOUR HUNDRED FORTY ONE AND ONE HALF Dollars ($2,441.50), which shall be
paid concurrently with the execution of this Sublease.

6.   INSURANCE

     Subtenant shall procure and maintain policies of insurance insuring the
Premises and Subtenant's use of the same with the coverages and amounts equal to
or greater (at Subtenant's election) than those that EP is obligated to procure
under the terms of the Master Lease. Such policies shall further comply with all
of the terms of the Master Lease. Not later than thirty days prior to the
expiration of any such policy, Subtenant shall present to EP evidence of the
renewal of such policies, or the purchase of acceptable replacement policies,
for the ensuing period. All such policies shall name both EP and Master Landlord
as additional insureds and shall provide that they will not be subject to
cancellation without thirty days' prior written notice to EP.

7.   INDEMNIFICATION

     Subtenant shall indemnify, defend with counsel acceptable to EP, and hold
EP harmless from any claims, damages, costs, expenses, and/or causes of action
that may arise or be in any way related to Subtenant's use and occupancy of the
Premises.

                                       3
<PAGE>

8.    DEFAULT: TERMINATION BY SUBTENANT

8.1   EVENTS OF DEFAULT. The following events shall constitute an event of
default under this Sublease:

8.1.1 RENT. Subtenant's failure to make timely payments in accordance with
SECTION 5;

8.1.2 BREACH. Subtenant's failure to honor or perform any other covenant,
condition, or obligation imposed upon Subtenant by this Sublease; or

8.1.3 LEASE. Subtenant's failure to honor or perform any covenant, condition,
or obligation imposed upon EP, as Tenant, under the terms of the Master Lease.

8.2   NOTICE AND CURE. EP shall provide Subtenant written notice of any
default under this Sublease. If the default is attributable to Subtenant's
failure to pay any sums hereunder, or owing under the Master Lease, Subtenant
shall be entitled to cure any such default within three days following the due
date thereof. If the default is attributable to any other acts or omissions of
Subtenant, Subtenant shall be entitled to cure any such default within ten days
of receiving written notice of any such default from EP.

8.3   REMEDIES. If Subtenant fails to cure any default within the applicable
cure period specified in SECTION 8.2, EP may terminate this Sublease upon
delivery of written notice to Subtenant. Upon any such occurrence, in addition
to other remedies available to EP under law, EP immediately shall be entitled to
(a) terminate Subtenant's right to possession of the Premises and evict
Subtenant therefrom through legal process, and (b) to exercise, as to Subtenant,
all of the rights and remedies available to Master Landlord under the Master
Lease, as if all such rights and remedies were set forth verbatim herein.

9.    GENERAL PROVISIONS

9.1   ATTORNEYS' FEES. If either party engages counsel to enforce that
party's rights hereunder or to resolve any dispute arising out of or related to
this Sublease, whether or not litigation is commenced, the prevailing party
shall be entitled to recover from the nonprevailing party all reasonable costs
and expenses (including, without limitation, reasonable attorneys' fees, court
costs, and expert witness fees) incurred by the prevailing party.

9.2   INTEGRATION. This Sublease contains all of the agreements of the
parties with respect to the matters contained herein. No prior or
contemporaneous agreement or understanding, oral or written, pertaining to any
such matters shall be effective for any purpose.

9.3   VENUE. If any action or other legal proceeding is filed in connection
with this Sublease, venue for the same shall be had in Santa Barbara County,
California.

9.4   COUNTERPARTS. This Sublease may be executed in any number of
counterparts, each of which shall be an original, but all of which shall
constitute one and the same instrument.

                   (Signatures appear on the following page.)

                                       4
<PAGE>

         IN WITNESS WHEREOF, the undersigned have caused this Sublease to be
executed, effective on the date set forth above.

                                    "EP"

                                    EPIGENX PHARMACEUTICALS, INC.,
                                    a California corporation

                                    By /s/ Ken Richards
                                      ------------------------------------------
                                    Title: CFO
                                    Date: Oct. 31, 2001

                                    By /s/ Signature unreadable
                                      ------------------------------------------
                                    Title: CEO
                                    Date: Oct. 31, 2001

                                    ADDRESS FOR NOTICES:
                                    EpiGenX Pharmaceuticals, Inc.
                                    5385 Hollister Avenue
                                    Santa Barbara, CA 93111

                                    "SUBTENANT"
                                    ARMED FORCES COMMUNICATIONS, INC., a
                                    California corporation.
                                    d/b/a MARKET PLACE MEDIA ("MPM")

                                    By /s/ Adam T. Sawyer
                                      ------------------------------------------
                                    Title: President
                                    Date: October 30, 2001

                                    By /s/ Carolyn Gambult
                                       -----------------------------------------
                                    Title: Vice President
                                    Date: October 30, 2001

                                    ADDRESS FOR NOTICES:
                                    Market Place Media
                                    26 Castilian Drive
                                    Santa Barbara, CA 93117

                                       5
<PAGE>
LIST OF EXHIBITS

Exhibit A         Master Lease

                                       6

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