Document:

Content
        Schedule

       

      
        	
                1.

              	
                This
                  Content Schedule incorporates the terms of the Master Global Content
                  Agency Agreement (the “Master Agreement”) between Vodafone Group Services
                  Limited (“VGSL”), registered in England (registered number 3802001),
                  having its registered office at Vodafone House. The Connection,
                  Newbury,
                  Berkshire RG14 2FN, United Kingdom and the Content Provider (as
                  defined
                  below) dated 17 December 2004.

              

      

       

      
        	
                2.

              	
                When
                  signed by VGSL and the Content Provider this Content Schedule is
                  a
                  standing offer by the Content Provider of the applicable Content
                  (as
                  defined below) to all Vodafone Group Companies on the terms of
                  the Master
                  Agreement and this Content
                  Schedule.

              

      

       

      
        	
                3.

              	
                A
                  Vodafone Group Company may accept the standing offer by completing
                  and
                  signing the Contract Acceptance Notice and following the procedure
                  set out
                  in the Master Agreement.

              

      

       

      
        	
                1.

              	
                Content
                  Provider

              	
                 

              	
                Waat
                  Media Corporation; United States of America; Company reg. 2512380;
                  Address: 18226 Ventura Blvd. Suite 102, Tarzana, CA
                  91356.

              
	
                 

              	
                 

              	
                 

              	
                 

              
	
                2.

              	
                Content

              	
                 

              	
                Content
                  Provider will provide a minimum of two channels which may be included
                  in
                  the Vodafone mobile TV offering:

              
	 	 	 	 
	 	 	 	
                1.
                  ‘Blue’ (which may have an alternative name in different Territories)-
                  This
                  will take the form of a two hour loop, updated by the Content Provider
                  5
                  days per week (Monday-Friday), or a suitable refresh rate which
                  suits both
                  the delivery requirements and commercial customer proposition and
                  is
                  agreed by both parties, with the intent of offering the above refresh
                  rate
                  when commercially and technically viable. The channel shall be
                  presented
                  by a local presenter and/or local graphics will ensure a local
                  feel to the
                  channel, conforming to the highest television editorial and production
                  standards. A language agnostic version may be made available for
                  smaller
                  markets as agreed between the Parties. The channel shall be produced
                  in
                  accordance with broadcast quality production values including “mobile
                  sized” sensual clips, with captivating fillers and entertaining bumpers.
                  The channel shall consist of segmented programming, just like on
                  television networks and will feature quality brands and top tier
                  content.

              
	 	 	 	 
	 	 	
                 

              	
                2.The
                  Parties also intend to include a ‘Playboy’ channel which will be included
                  in this Content Schedule upon agreement in writing (which shall
                  include
                  agreement by email) by the Parties. The ‘Playboy’ channel shall take the
                  form of a two hour loop, updated by the Content Provider 5 days
                  per week
                  (Monday - Friday), or a suitable refresh rate which suits both
                  the
                  delivery requirements and commercial customer proposition and is
                  agreed by
                  both parties with the intent of offering the above refresh rate
                  when
                  commercially and technically viable. The channel shall be presented
                  by a
                  local presenter and/or local graphics will ensure a local feel
                  to the
                  channel, conforming to the highest television editorial and production
                  standards. A language agnostic version may be made available for
                  smaller
                  markets as agreed between the parties. The channel shall consist
                  of
                  broadcast quality production values including “mobile sized” sensual
                  clips, with captivating fillers and entertaining bumpers. 

                 

                Content
                  Provider confirms that it understands the difference between US
                  and local
                  European tastes and will ensure that the Content fully reflects
                  this
                  difference.

                 

                No
                  third party advertising shall be included in the Content unless
                  otherwise
                  specified by VGSL.

              
	 	 	
                 

              	 
	
                3.

              	
                Content
                  Provider Branding Guidelines 

              	
                 

              	
                The
                  Content Provider shall brand the Content in accordance with Section
                  2 of
                  this Content Schedule 

              
	 	 	
                 

              	 
	
                4.

              	
                Marketing
                  Materials

              	
                 

              	
                The
                  Content Provider will provide marketing materials as requested
                  by VGSL
                  and/or the Vodafone Group Companies from time to time.

              
	 	 	
                 

              	 
	
                5.

              	
                Content
                  Provider Revenue

              	
                 

              	
                For
                  'Blue', Content Provider Revenue shall be [INFORMATION
                  OMITTED AND FILED SEPARATELY WITH THE COMMISSION UNDER RULE
                  24B-2] of Net Revenue, less all the Deductions. It is
                  understood that Deductions (if any) shall be deducted from the
                  Content
                  Provider Revenue actually paid to the Content Provider in accordance
                  with
                  : Clause 10.2.

                .

                For
                  'Playboy', Content Provider Revenue shall be [INFORMATION
                  OMITTED AND FILED SEPARATELY WITH THE COMMISSION UNDER RULE
                  24B-2] of Net Revenue, less all the Deductions. It is
                  understood that Deductions (if any) shall be deducted from the
                  Content
                  Provider Revenue actually paid to the Content Provider in accordance
                  with
                  Clause 10.2.

                 

                The
                  Content Provider and VGSL shall seek to agree reasonable commercial
                  models
                  for 'promotional' content and bundled content as and when requested
                  by
                  VGSL or a Vodafone
                  Group Company

              

      

       

    

    
      
        
        

      

      
        1

        
          

        

      

      
        
        

      

    

     

    
      	
              6.

            	
              Content
                Protection

            	
               

            	
              Clause
                8.1 to 8.9 of the Master Agreement are not applicable. The content
                will be
                streamed in H.263 or MPEG 4 or otherwise as decided by
                VGSL.

            
	
               

            	
               

            	
               

            	
               

            
	
              7.

            	
              Hosting

            	
               

            	
              Vodafone
                shall be responsible for hosting the Content initially but the Content
                Provider agrees that on request by Vodafone, the Content Provider
                shall be
                responsible for hosting the Content at no additional cost to
                Vodafone.

            
	
               

            	
               

            	
               

            	
               

            
	
              8.

            	
              Languages

            	
               

            	
              As
                per section 2 of this Content Schedule, the Content shall be presented
                by
                a local presenter and shall be available in a minimum of English,
                French,
                German, Italian and Spanish (EFIGS) and any other languages as may
                be
                reasonably requested by VGSL from time to time. A language agnostic
                version of the Content shall be made available to those markets where
                it
                is not commercially viable to produce a non-EFIGS
                language.

            
	
               

            	
               

            	
               

            	
               

            
	
              9.

            	
              Territories

            	
               

            	
              ‘Blue’
                - Worldwide

               

              ‘Playboy’
                - Worldwide excluding UK, Eire, Sweden, Austria, Italy, Australia,
                New
                Zealand, Hong Kong, Thailand.

            
	
               

            	
               

            	
               

            	
               

            
	
              10.

            	
              Mobile
                Devices

            	
               

            	
              All
                mobile devices

            
	
               

            	
               

            	
               

            	
               

            
	
              11.

            	
              Format

            	
               

            	
              The
                Content Provider shall at its cost ensure that the Content is capable
                of
                supporting all Formats, which may be specified, by VGSL or the Vodafone
                Group Companies (the “Format”) from time to time. The Content Provider
                shall not change or vary the Format without Vodafone’s prior written
                consent.

            
	
               

            	
               

            	
               

            	
               

            
	
              12.

            	
              Purchase
                Options

            	
               

            	
              Not
                applicable.

            
	
               

            	
               

            	
               

            	
               

            
	
              13.

            	
              VGSL
                Certification

            	
               

            	
              Not
                applicable.

            
	 	 	 	 
	
              14.

            	
              Delivery
                Timetables

            	 	
              As
                requested by the Vodafone Group Companies. However the Content Provider
                should be able to deliver the content from 1 August 2005,or earlier
                depending on specific market requirements.

            
	 	 	 	 
	
              15.

            	
              Relevant
                Contacts

            	 	
              The
                Content Provider:

              Technical-  

              Camill
                Sayadeh

              Tel:
                +1 818 708 9995

              Mob:
                +1 818 723 2488

              Fax:
                +1 818 708 0598

              camill@waatmedia.com

               

              Commercial-  

              Adi
                McAbian

              Tel:
                +1 818 708 9995

              Mob:
                +1 818 644 1300

              Fax:
                +1 818 708 0598

              adi@waatmedia.com

               

              Financial-  

              Lena
                Barseghian

              Tel:
                +1 818 708 9995

              Mob:
                +1 818 652 6497

              Fax:
                +1 818 708 0598

              lena@waatmedia.com

               

              VGSL-  

              Commercial
                - Andrew Stalbow

              Tel:
                +44 207 212 0591

              Mob:
                +44 7717 618 919

              Fax:
                +44 207 212 0701

              E-mail:
                andrew.stalbow@vadofone.com

            
	 	 	 	 
	
              16.

            	
              Tax
                Residence

            	 	
              The
                same country as the registered address of the Content Provider set
                out
                above.

            
	 	 	 	 
	
              17.

            	
              Content
                Provider’s bank account details for electronic transfer
                payments

            	 	
              Payment
                by VGSL, to the Content Provider shall be made by BACS to the following
                bank account:

               

              EAST
                WEST BANK

              18321
                Ventura Blvd. Tarzana, CA 91356

              Account
                Name: The Waat Corporation

            

    

     

    
      
        
        

      

      
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                Account
                  Number: 8270-2648

                ABA#
                  322070381

                 

                The
                  currency of this Agreement shall be in Euros. All financial reports,
                  statements, invoices, charges and payments made by one Party to
                  the other
                  shall be in Euros.

              
	
                 

              	
                 

              	
                 

              	
                 

              
	
                18.

              	
                Special
                  Conditions

              	
                 

              	
                1.
                  The Content Provider will comply with all VGSL/Vodafone content
                  standards
                  guidelines and policies as have been worked on in conjunction with
                  the
                  Content Provider and / or have been provided to the Content Provider
                  as
                  may change from time to time. Content Provider agrees that Content
                  provided in accordance with Section 2 of this Content Schedule
                  will vary
                  according to the Content Standard rating in each Territory, and
                  that
                  Content supplied shall always adhere to such rating as-agreed by
                  the
                  Vodafone Group Company locally. Content Provider shall also provide
                  reasonable assistance to help create such standards and guidelines
                  as
                  agreed from time to time.

                 

                The
                  current Content Standards Classification Matrix and associated
                  Vodafone
                  Group Company ratings dated April 2005 is attached. The Content
                  Provider
                  acknowledges that this will be updated and will change over time,
                  and that
                  the Content Provider is responsible for ensuring it delivers Content
                  in
                  accordance with the rating specified by each Vodafone Group Company
                  as
                  such rating may be amended from time to time.

                 

                Where
                  a Vodafone Group Company has indicated in the Content Standards
                  Classification Matrix that Content with a higher rating than other
                  Content
                  may be provided behind its access controls solution, the Content
                  Provider
                  shall ensure that higher rated Content is only accessible behind
                  the
                  access controls solution.

                 

                2.
                  The Commencement Date for each individual Contract may, at the
                  election of
                  each relevant Vodafone Group Company, be either (a) the Commencement
                  Date
                  as defined in the Master Agreement; (b) 29 September 2003; or (c)
                  a date
                  in between (a) and (b) specified by each relevant Vodafone Group
                  Company.

                 

                3. 
                  Clause 15.2 of the Master Agreement shall not apply to this Content
                  Schedule.

                 

                4. 
                  In addition to its obligation in Clause 6.7 of the Master Agreement,
                  Content Provider shall be responsible for obtaining all licences,
                  clearances, permissions, waivers, approvals or consents required
                  in order
                  to enable Vodafone and VGSL to exercise the rights granted to VGSL
                  and
                  Vodafone   in the Master Agreement and each  relevant 
                  Contract including  without limitation,  obtaining 
                  any  necessary clearances and consents from, making royalty or other
                  payments to the owners of the applicable Intellectual Property
                  Rights
                  (including payment of any Collecting Society Royalties). In the
                  event that
                  VGSL or Vodafone is required to obtain any clearances and consents
                  or to
                  make royalty or other payments, Content Provider shall reimburse
                  VGSL and
                  Vodafone for any costs incurred in obtaining such clearances and
                  consents
                  and for the amounts of such royalties or other payments.

                 

                5. 
                  In the event that the Content contains any Intellectual Property
                  Rights in
                  which the  Content Provider has not been able to obtain 
                  all  licences,  clearances, permissions, waivers, approvals or
                  consents referred to in Special Condition 4 above, Content Provider
                  shall
                  notify VGSL and Vodafone and shall give VGSL and Vodafone the option
                  of
                  including alternative content.

              
	
                 

              	
                 

              	
                 

              	
                 

              

      

       

      
        	
                Signed
                  on behalf of VGSL:

              	
                 

              	
                 

              	
                Signed
                  on behalf of Content Provider:

              
	
                 

              	
                 

              	
                 

              	
                 

              
	
                 

              	
                 

              	
                 

              	
                 

              
	
                /s/ Graeme
                  Ferguson

              	
                 

              	
                 

              	
                /s/ Camill
                  Sayadeh

              
	
                VGSL
                  authorised signatory

              	
                 

              	
                 

              	
                Content
                  Provider authorised signatory

              
	
                 

              	
                 

              	
                 

              	
                 

              
	
                Print
                  name: Graeme Ferguson

              	
                 

              	
                 

              	
                Print
                  name: Camill Sayadeh

              
	
                 

              	
                 

              	
                 

              	
                 

              
	
                Position:
                  Director of Global Content Development

              	
                 

              	
                 

              	
                Position:
                  COO

              
	
                 

              	
                 

              	
                 

              	
                 

              
	
                Date
                  signed: 13TH
                  JULY 2005

              	
                 

              	
                 

              	
                
                  Date
                    signed: JULY 5TH 2005

                

              

      

       

      
        *WE
          HAVE REQUESTED CONFIDENTIAL TREATMENT OF CERTAIN PROVISIONS CONTAINED IN
          THIS
          EXHIBIT. THE COPY FILED AS AN EXHIBIT OMITS THE INFORMATION SUBJECT TO
          THE
          CONFIDENTIALITY REQUEST.*

      

      
        
          
          

        

        
          3Exhibit 10.1

January 14, 2008

Jerry Prial
Vice President, Sales & Eastern Operations
Redhook Ale Brewery, Inc.
35 Corporate Drive
Portsmouth, NH  03801

Dear Jerry:

     The purpose of this letter is to confirm our understanding about your
continued employment by Redhook Ale Brewery, Incorporated (the "Company") post
merger.

     Our mutual agreement regarding your salary, severance and other benefits,
beginning now is set forth below.

Compensation and Benefits
-------------------------

     You will continue to receive a base salary of your current level, subject
to review by the Compensation Committee and approval by the Board. In addition,
you are entitled to participate in all of the Company's employee benefit
programs for which you are eligible.

     You will be eligible for a yearly bonus, such bonus to be approved by the
Board on the recommendation of the Compensation Committee. The potential bonus
is 20% of your base salary.

Severance
---------

     In the event that your employment with the Company is terminated by the
Company for any reason other than "for cause", you will be entitled to severance
equal to one month per year of service, plus accrued vacation and sick pay.

     I am acting on behalf of the Company having reviewed the minutes of the
Compensation Committee meeting dated November 7, 2007 and the Board meeting
dated November 13, 2007.

<PAGE>

     It is our intention that you remain on the payroll until August 31, 2008 in
connection with the Merger. (unless terminated earlier) At the end of your
employment on August 31, 2008 the Company will pay your sixteen months
severance, subject to you signing a release.

     Upon termination not-for-cause you will be offered Company paid COBRA
coverage for up to sixteen months or until you find new employment with
comparable health care coverage. The release will include a non-competition
component for employment in the craft beer brewing business for twelve months
post employment.

     We appreciate your continued efforts on behalf of Redhook, and look forward
to having you as a member of our team through the merger and integration
process.

Acknowledged and Agreed:

/s/ Paul S. Shipman
------------------------
Paul Shipman

Feb 12, 08
------------------------
Date

Acknowledged and Agreed:

/s/ Jerry Prial
------------------------
Jerry Prial

2/8/08
------------------------
Date

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