Document:

EX-10.8

 Exhibit 10.8 

GODADDY INC. 
 2015
EQUITY INCENTIVE PLAN 
  

							
	1.		Purposes of the Plan.		 	2	  
			
	2.		Shares Subject to the Plan.		 	2	  
			
	3.		Administration of the Plan.		 	3	  
			
	4.		Stock Options.		 	5	  
			
	5.		Restricted Stock.		 	7	  
			
	6.		Restricted Stock Units.		 	7	  
			
	7.		Stock Appreciation Rights.		 	8	  
			
	8.		Performance Stock Units and Performance Shares.		 	9	  
			
	9.		Performance Awards.		 	9	  
			
	10.		Outside Director Limitations.		 	9	  
			
	11.		Leaves of Absence/Transfer Between Locations/Change of Status.		 	10	  
			
	12.		Transferability of Awards.		 	10	  
			
	13.		Adjustments; Dissolution or Liquidation.		 	11	  
			
	14.		Change in Control		 	11	  
			
	15.		Tax Matters.		 	13	  
			
	16.		Other Terms.		 	13	  
			
	17.		Term of Plan.		 	14	  
			
	18.		Amendment and Termination of the Plan.		 	14	  
			
	19.		Conditions Upon Issuance of Shares.		 	15	  
			
	20.		Stockholder Approval.		 	15	  
			
	21.		Definitions.		 	15	  

 1. Purposes of the Plan. 

The purposes of this Plan are to attract and retain personnel for positions with the Company, to provide additional incentive to Employees,
Directors, and Consultants (collectively, “Service Providers”), and to promote the success of the Company’s business. 
 The
Plan permits the grant of Incentive Stock Options to Employees and the grant of Nonstatutory Stock Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units, Performance Shares, Performance Stock Units, and Performance Awards to
any Service Provider. 
 2. Shares Subject to the Plan. 

(a) Allocation of Shares to Plan. The maximum aggregate number of Shares that may be issued under the Plan is
[        ], plus 
 (i) any Shares which have been reserved but not issued pursuant to any awards
granted under the Desert Newco, LLC 2011 Unit Incentive Plan as of immediately prior to the Registration Date, plus 
 (ii) any Shares
subject to outstanding awards granted under the Desert Newco, LLC 2011 Unit Incentive Plan, the Locu, Inc. Amended and Restated 2011 Equity Incentive Plan, and the Bootstrap, Inc. 2008 Stock Plan (collectively, the “Existing Plans”) that,
after the Registration Date, expire or otherwise terminate without having been exercised in full and any Shares issued under awards granted under the Existing Plans that, after the Registration Date, are forfeited to the Company, tendered to or
withheld by the Company for payment of an exercise price or for tax withholding, or repurchased by the Company, with the maximum number of Shares that may be added to the Plan under Sections 2(a)(i) and 2(a)(ii) being equal to
[        ] Shares, plus 
 (iii) any additional Shares that become available for issuance
under the Plan under Sections 2(b) and 2(c). 
 The Shares may be authorized but unissued Common Stock or Common Stock issued and then
reacquired by the Company. 
 (b) Automatic Share Reserve Increase. The number of Shares available for issuance under the Plan will
be increased on the first day of each Fiscal Year beginning with the 2016 Fiscal Year, in an amount equal to the least of 
 (i)
[        ] Shares, 
 (ii) 4 % of the total number of all classes of the Company’s
common stock outstanding on the last day of the immediately preceding Fiscal Year, and 
 (iii) a lower number of Shares determined by the
Administrator. 
 (c) Lapsed Awards. 

(i) Options and Stock Appreciation Rights. If an Option or Stock Appreciation Right expires or becomes unexercisable without
having been exercised in full or is surrendered under an Exchange Program, the unissued Shares subject to the Option or Stock Appreciation Right will become available for future issuance under the Plan.  

(ii) Stock Appreciation Rights. Only Shares actually issued pursuant to a Stock Appreciation Right (i.e., the net Shares
issued) will cease to be available under the Plan; all remaining Shares originally subject to the Stock Appreciation Right will remain available for future issuance under the Plan.  

  
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 (iii) Full-Value Awards. Shares issued pursuant to Awards of Restricted Stock, Restricted
Stock Units, Performance Shares, Performance Stock Units or stock-settled Performance Awards that are reacquired by the Company or are forfeited to the Company will become available for future issuance under the Plan. 

(iv) Withheld Shares. Shares used to pay the Exercise Price of an Award or to satisfy tax withholding obligations related to an Award will
become available for future issuance under the Plan. 
 (v) Cash-Settled Awards. If any portion of an Award under the Plan is paid to a
Participant in cash rather than Shares, that cash payment will not reduce the number of Shares available for issuance under the Plan. 
 (d)
Incentive Stock Options. The maximum number of Shares that may be issued upon the exercise of Incentive Stock Options will equal 200% of the aggregate Share number stated in Section 2(a) plus, to the extent allowable under Code
Section 422, any Shares that become available for issuance under the Plan under Sections 2(b) and 2(c). 
 (e)
Adjustment. The numbers provided in Sections 2(a), 2(b), and 2(d) will be adjusted as a result of changes in capitalization referred to in Section 13. 

(f) Substitute Awards. If the Committee grants Awards in substitution for equity compensation awards outstanding under a plan
maintained by an entity acquired by or consolidated with the Company, the grant of those substitute Awards will not decrease the number of Shares available for issuance under the Plan. 

3. Administration of the Plan. 

(a) Procedure. 
 (i)
General. The Plan will be administered by the Board or a Committee of the Board constituted to satisfy Applicable Laws (the “Administrator”). Different Administrators may administer the Plan with respect to different groups of
Service Providers. The Board may retain the authority to concurrently administer the Plan with a Committee and may revoke the delegation of some or all authority previously delegated. 

(ii) Further Delegation. To the extent permitted by Applicable Laws, the Board or a Committee may delegate to 1 or more Officers the
authority to grant Options, Stock Appreciation Rights, and other Awards except Restricted Stock to Employees of the Company or any of its Subsidiaries who are not Officers, provided that the delegation must specify any limitations on the
authority, including the total number of Shares that may be subject to the Awards granted by such Officer(s). Such delegation may be revoked at any time by the Board or Committee. Any such Awards will be granted on the form of Award Agreement most
recently approved for use by the Board or a Committee made up solely of Directors, unless the resolutions delegating the authority permit the Officer(s) to use a different form of Award Agreement approved by the Board or a Committee made up solely
of Directors. The Board or a Committee may delegate to an Officer who is also a Director the authority to grant Restricted Stock, but such authority will be delegated to such individual in his or her capacity as a Director. 

(iii) Section 162(m). Unless an Award is granted and administered solely by a Committee of 2 or more “outside
directors” within the meaning of Code Section 162(m), it will not qualify as “performance-based compensation” within the meaning of Code Section 162(m). 

(b) Powers of the Administrator. Subject to the Plan, any limitations on delegations specified by the Board, and Applicable Laws, the
Administrator will have the authority, in its sole discretion to make any determinations deemed necessary or advisable to administer the Plan including: 

(i) to determine the Fair Market Value; 

  
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 (ii) to approve forms of Award Agreements for use under the Plan (provided that all forms of
Award Agreement must be approved by the Board or Committee of Directors acting as the Administrator); 
 (iii) to select the Service
Providers to whom Awards may be granted and grant Awards to such Service Providers; 
 (iv) to determine the number of Shares to be covered
by each Award granted; 
 (v) to determine the terms and conditions, not inconsistent with the Plan, of any Award granted. Such terms and
conditions may include, but are not limited to, the Exercise Price, the time or times when Awards may be exercised (which may be based on performance criteria), any vesting acceleration or waiver of forfeiture restrictions, and any restriction or
limitation regarding any Award or the Shares relating to an Award; 
 (vi) to institute and determine the terms and conditions of an
Exchange Program; 
 (vii) to interpret the Plan and make any decisions necessary to administer the Plan; 

(viii) to establish, amend and rescind rules relating to the Plan, including rules relating to sub-plans established to satisfy laws of
jurisdictions other than the United States or to qualify Awards for favorable tax treatment under laws of jurisdictions other than the United States; 

(ix) to interpret, modify or amend each Award (subject to Section 18), including extending the Expiration Date and the post-termination
exercisability period of such modified or amended Awards; 
 (x) to allow Participants to satisfy tax withholding obligations in any manner
permitted by Section 15; 
 (xi) to delegate ministerial duties to any of the Company’s employees; 

(xii) to authorize any person to take any steps and execute, on behalf of the Company, any documents required for an Award previously granted
by the Administrator to be effective; and 
 (xiii) to allow Participants to defer the receipt of the payment of cash or the delivery of
Shares otherwise due to any such Participants under an Award. 
 (c) Termination of Status. 

(i) Unless a Participant is on a leave of absence approved by the Company as set forth in Section 11, the Participant’s status as a
Service Provider will end at midnight at the end of the last day in the primary work location in which the Participant actively provides services for a member of the Company Group (the “Termination of Status Date”). The Administrator has
the sole discretion to determine the date on which a Participant stops actively providing services and whether a Participant may still be considered to be providing services while on a leave of absence and the Administrator may delegate this
decision, other than with respect to Officers, to the Company’s senior human resources officer. 
 (ii) This termination of status as
a Service Provider will occur regardless of the reason for such termination even if the termination is later found to be invalid, in breach of employment laws in the jurisdiction where Participant is providing services, or in violation of the terms
of Participant’s employment or service agreement, if any such agreement exists. 

  
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 (iii) Unless otherwise expressly provided in an Award Agreement or otherwise determined by the
Administrator, a Participant’s right to vest in any Award under the Plan will cease as of the Termination of Status Date and will not be extended by any notice period, whether arising under contract, statute or common law, including any period
of “garden leave” or similar period mandated under employment laws in the jurisdiction where the Participant is providing services. 

(d) Grant Date. The grant date of an Award (“Grant Date”) will be the date that the Administrator makes the determination
granting such Award, or may be a later date if such later date is designated by the Administrator on the date of the determination or under an automatic grant policy. Notice of the determination will be provided to each Participant within a
reasonable time after the Grant Date. 
 (e) Waiver. The Administrator may waive any terms, conditions or restrictions. 

(f) Fractional Shares. Except as otherwise provided by the Administrator, any fractional Shares that result from the adjustment of
Awards will be canceled. Any fractional Shares that result from vesting percentages will be accumulated and vested on the date that an accumulated full Share is vested. 

(g) Electronic Delivery. The Company may deliver by e-mail or other electronic means (including posting on a website maintained by the
Company or by a third party under contract with the Company or another member of the Company Group) all documents relating to the Plan or any Award and all other documents that the Company is required to deliver to its security holders (including
prospectuses, annual reports and proxy statements). 
 (h) Choice of Law; Choice of Forum. The Plan, all Awards and all
determinations made and actions taken under the Plan, to the extent not otherwise governed by the laws of the United States, will be governed by the laws of the State of Delaware without giving effect to principles of conflicts of law. For purposes
of litigating any dispute that arises under this Plan, a Participant’s acceptance of an Award is his or her consent to the jurisdiction of the State of Delaware, and agreement that any such litigation will be conducted in Delaware Court of
Chancery, or the federal courts for the United States for the District of Delaware, and no other courts, regardless of where a Participant’s services are performed. 

(i) Effect of Administrator’s Decision. The Administrator’s decisions, determinations and interpretations will be final and
binding on all Participants and any other holders of Awards. 
 4. Stock Options. 

(a) Stock Option Award Agreement. Each Option will be evidenced by an Award Agreement that will specify the number of Shares subject to
the Option, its per share exercise price (“Exercise Price”), its Expiration Date, and such other terms and conditions as the Administrator determines. Each Option will be designated in the Award Agreement as either an Incentive Stock
Option or a Nonstatutory Stock Option. An Option not designated as an Incentive Stock Option is a Nonstatutory Stock Option. 
 (b)
Exercise Price. The Exercise Price for the Shares to be issued upon exercise of an Option will be determined by the Administrator. 

(c) Form of Consideration. The Administrator will determine the acceptable forms of consideration for exercising an Option and those
forms of consideration will be described in the Award Agreement. The consideration may consist of any combination of the following, to the extent permitted by Applicable Laws: 

(i) cash; 
 (ii) check or wire
transfer; 
 (iii) promissory note; 

  
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 (iv) other Shares; provided, that such Shares have a fair market value on the date of surrender
equal to the aggregate Exercise Price of the Shares as to which such Option will be exercised. To the extent not prohibited by the Administrator, this shall include the ability to tender Shares to exercise the Option and then use the Shares received
on exercise to exercise the Option with respect to additional Shares; 
 (v) consideration received by the Company under a cashless
exercise arrangement (whether through a broker or otherwise) implemented by the Company for the exercise of Options that has been approved by the Board or a Committee of Directors; 

(vi) consideration received by the Company under a net exercise program under which Shares are withheld from otherwise deliverable Shares
that has been approved by the Board or a Committee of Directors; and 
 (vii) any other consideration or method of payment to issue Shares
(provided that other forms of considerations may only be approved by the Board or a Committee of Directors). 
 (d) Incentive Stock
Option Limitations. 
 (i) The Exercise Price of an Incentive Stock Option may not be less than 100% of the Fair Market Value on the
Grant Date. 
 (ii) To the extent that the aggregate Fair Market Value of the Shares with respect to which incentive stock options under
Code Section 422(b) are exercisable for the first time by a Participant during any calendar year (under all plans and agreements of the Company Group) exceeds $100,000, the Options whose value exceeds $100,000 will be treated as
Nonstatutory Stock Options. Incentive stock options will be considered in the order in which they were granted. For this purpose the Fair Market Value of the Shares subject to an option will be determined as of the Grant Date of each option. 

(iii) The Expiration Date of an Incentive Stock Option will be the day prior to the 10th
anniversary of the Grant Date or any shorter period provided in the Award Agreement, subject to clause (iv) below. 
 (iv) The
following rules apply to Incentive Stock Options granted to Participants who own stock representing more than 10% of the total combined voting power of all classes of stock of the Company or any Parent or Subsidiary: 

(1) the Expiration Date of the Incentive Stock Option may not be after the day prior to the
5th anniversary of the Grant Date; and 
 (2) the Exercise Price may not be less than
110% of the Fair Market Value on the Grant Date. 
 If an Option is designated in the Administrator action that granted it as an
incentive stock option but the terms of the Option do not comply with Sections 4(d)(iv)(1) and 4(d)(iv)(2), then the Option will not qualify as an Incentive Stock Option. All Options granted under the Plan are Nonstatutory Stock Options unless
specifically designated as Incentive Stock Options in the Award Agreement pursuant to which such Options are granted. 
 (e) Exercise of
Option. An Option will be deemed exercised when the Company receives: (i) a notice of exercise (in such form as the Administrator may specify from time to time) from the person entitled to exercise the Option, and (ii) full payment for
the Shares with respect to which the Option is exercised (together with applicable withholding taxes). Shares issued upon exercise of an Option will be issued in the name of the Participant. Until the Shares are issued (as evidenced by the entry on
the books of the Company or of a duly authorized transfer agent of the Company), no right to vote or receive dividends or any other rights as a stockholder will exist with respect to the Shares subject to an Option, notwithstanding

  
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the exercise of the Option. The Company will issue (or cause to be issued) such Shares promptly after the Option is exercised. An Option may not be exercised for a fraction of a Share. Exercising
an Option in any manner will decrease the number of Shares thereafter available, both for purposes of the Plan and for purchase under the Option, by the number of Shares as to which the Option is exercised. 

(f) Expiration of Options. Subject to Section 4(d), an Option granted under the Plan will expire upon the date determined by the
Administrator and set forth in the Award Agreement. 
 (g) Tolling of Expiration. If exercising an Option prior to its expiration is
not permitted because of Applicable Laws, other than the rules of any stock exchange or quotation system on which the Common Stock is listed or quoted, the Option will remain exercisable until 30 days after the first date on which exercise would no
longer be prevented by such provisions. If this would result in the Option remaining exercisable past its Expiration Date, then it will remain exercisable only until the end of the later of (x) the first day on which its exercise would not be
prevented by Section 19(a) and (y) its Expiration Date. 
 5. Restricted Stock. 

(a) Restricted Stock Award Agreement. Each Award of Restricted Stock will be evidenced by an Award Agreement that will specify the
Period of Restriction (if any), the number of Shares granted, and such other terms and conditions as the Administrator determines. Unless the Administrator determines otherwise, Shares of Restricted Stock will be held in escrow until the end of the
Period of Restriction applicable to such Shares. All grants of Restricted Stock and interpretative decisions about Restricted Stock may only be made by the Administrator. 

(b) Restrictions: 
 (i)
Except as provided in this Section 5 or the Award Agreement, Shares of Restricted Stock may not be sold, transferred, pledged, assigned, or otherwise alienated until the end of the Period of Restriction applicable to such Shares. 

(ii) During the Period of Restriction, Service Providers holding Shares of Restricted Stock may exercise full voting rights with respect to
those Shares, unless the Administrator determines otherwise. 
 (iii) During the Period of Restriction, Service Providers holding Shares of
Restricted Stock will not be entitled to receive dividends and other distributions paid with respect to such Shares, unless the Administrator provides otherwise. If the Administrator provides that dividends and distributions will be received and any
such dividends or distributions are paid in cash they will be subject to the same provisions regarding forfeitability as the Shares of Restricted Stock with respect to which they were paid and if such dividend or distributions are paid in Shares,
the Shares will be subject to the same restrictions on transferability and forfeitability as the Shares of Restricted Stock with respect to which they were paid and, unless the Administrator determines otherwise, the Company will hold such Shares
until the restrictions on the Shares of Restricted Stock with respect to which they were paid have lapsed. 
 (iv) Except as otherwise
provided in this Section 5 or an Award Agreement, Shares of Restricted Stock covered by each Restricted Stock Award made under the Plan will be released from escrow when practicable after the last day of the applicable Period of Restriction.

 (v) The Administrator may impose, prior to grant, or remove any restrictions on Shares of Restricted Stock. 

6. Restricted Stock Units. 

(a) Restricted Stock Unit Award Agreement. Each Award of Restricted Stock Units will be evidenced by an Award Agreement that will
specify the terms, conditions, and restrictions related to the grant, including the number of Restricted Stock Units. 

  
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 (b) Vesting Criteria and Other Terms. The Administrator will set vesting criteria that,
depending on the extent to which the criteria are met, will determine the number of Restricted Stock Units paid out to the Participant. The Administrator may set vesting criteria based upon the achievement of Company-wide, divisional, business unit,
or individual goals (that may include continued employment or service), or any other basis determined by the Administrator in its sole discretion. 

(c) Earning Restricted Stock Units. Upon meeting the applicable vesting criteria, the Participant will have earned the Restricted Stock
Units and will be paid as determined in Section 6(d). The Administrator may reduce or waive any criteria that must be met to earn the Restricted Stock Units. 

(d) Form and Timing of Payment. Payment of earned Restricted Stock Units will be made when practicable after the date set forth in the
Award Agreement and determined by the Administrator. The Administrator may settle earned Restricted Stock Units in cash, Shares, or a combination of both. 

7. Stock Appreciation Rights. 

(a) Stock Appreciation Right Award Agreement. Each Stock Appreciation Right grant will be evidenced by an Award Agreement that will
specify the Exercise Price (which may not be less than 100% of Fair Market Value on the Grant Date), its Expiration Date, the conditions of exercise, and such other terms and conditions as the Administrator determines. 

(b) Payment of Stock Appreciation Right Amount. When a Participant exercises a Stock Appreciation Right, he or she will be entitled to
receive a payment from the Company equal to: 
 (i) the difference between the Fair Market Value on the date of exercise and the Exercise
Price; multiplied by 
 (ii) the number of Shares with respect to which the Stock Appreciation Right is exercised. 

Payment upon Stock Appreciation Right exercise may be made in cash, in Shares of equivalent value, or any combination of cash and Shares with
the determination of form of payment made by the Administrator. Shares issued upon exercise of a Stock Appreciation Right will be issued in the name of the Participant. Until Shares are issued (as evidenced by the entry on the books of the Company
or of a duly authorized transfer agent of the Company), no right to vote or receive dividends or any other rights as a stockholder will exist with respect to the Shares subject to a Stock Appreciation Right, notwithstanding the exercise of the Stock
Appreciation Right. The Company will issue (or cause to be issued) such Shares promptly after the Stock Appreciation Right is exercised. A Stock Appreciation Right may not be exercised for a fraction of a Share. Exercising a Stock Appreciation Right
in any manner will decrease the number of Shares thereafter available, both for the Plan and for purchase under the Stock Appreciation Right, by the number of Shares as to which the Stock Appreciation Right is exercised. 

(c) Expiration of Stock Appreciation Rights. A Stock Appreciation Right granted under the Plan will expire upon the date determined by
the Administrator in its sole discretion and set forth in the Award Agreement. 
 (d) Tolling of Expiration. If exercising an Stock
Appreciation Right prior to its expiration is not permitted because of Applicable Laws, other than the rules of any stock exchange or quotation system on which the Common Stock is listed or quoted, the Stock Appreciation Right will remain
exercisable until 30 days after the first date on which exercise would no longer be prevented by such provisions. If this would result in the Stock Appreciation Right remaining exercisable past its Expiration Date, then it will remain exercisable
only until the end of the later of (x) the first day on which its exercise would not be prevented by Section 19(a) and (y) its Expiration Date. 

  
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 8. Performance Stock Units and Performance Shares. 

(a) Award Agreement. Each Award of Performance Stock Units/Shares will be evidenced by an Award Agreement that will specify the time
period during which the performance objectives or other vesting provisions will be measured (“Performance Period”), and material terms of the Award. The Administrator may set performance objectives based upon the achievement of
Company-wide, divisional, business unit or individual goals (including, but not limited to, continued employment or service) or any other basis determined by the Administrator. 

(b) Value of Performance Stock Units/Shares. Each Performance Stock Unit will have an initial value established by the Administrator on
or before the Grant Date. Each Performance Share will have an initial value equal to the Fair Market Value of a Share on the Grant Date. 

(c) Performance Objectives and Other Terms. The Administrator will set performance objectives or other vesting provisions (that may
include continued employment or service). These objectives or vesting provisions may determine the number or value of Performance Stock Units/Shares paid out. 

(d) Earning of Performance Stock Units/Shares. After an applicable Performance Period has ended, the holder of Performance Stock
Units/Shares will be entitled to receive a payout of the number of Performance Stock Units/Shares earned by the Participant over the Performance Period. The Administrator may reduce or waive any performance objectives or other vesting provisions for
such Performance Unit/Share. 
 (e) Payment of Performance Stock Units/Shares. Payment of earned Performance Stock Units/Shares will
be made when practicable after the end of the applicable Performance Period. Payment with respect to earned Performance Stock Units/Shares may be made in cash, in Shares of equivalent value, or any combination of cash and Shares with the
determination of form of payment made by the Administrator. 
 9. Performance Awards. 

(a) Award Agreement. Each Performance Award will be evidenced by an Award Agreement that will specify the Performance Period, and
material terms of the Award. The Administrator may set performance objectives based upon the achievement of Company-wide, divisional, business unit or individual goals (including, but not limited to, continued employment or service) or any other
basis determined by the Administrator. 
 (b) Value of Performance Awards. Each Performance Award’s threshold, target, and
maximum payout values will be established by the Administrator on or before the Grant Date. 
 (c) Performance Objectives and Other
Terms. The Administrator will set performance objectives or other vesting provisions (that may include continued employment or service). These objectives or vesting provisions will determine the value of Performance Awards Payouts. 

(d) Payment of Performance Awards. Payment of earned Performance Awards will be made when practicable after the end of the applicable
Performance Period. Payment with respect to earned Performance Awards will be made in cash, in Shares of equivalent value, or any combination of cash and Shares with the determination of form of payment made by the Administrator at the time of
payment. 
 10. Outside Director Limitations. 

No Outside Director may be granted, in any Fiscal Year, Awards with a grant date fair value (determined under U.S. generally accepted
accounting principles) of more than $1,000,000, increased to $2,000,000 in connection with his or her initial service as an Outside Director. Awards granted to an individual while he or she was an Employee, or while he or she was a Consultant
but not an Outside Director, will not count for purpose of this limitation. 

  
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 11. Leaves of Absence/Transfer Between Locations/Change of Status. 

(a) General. Unless otherwise provided by the Administrator, a Participant will not cease to be an Employee in the case of (i) any
leave of absence approved by the Company or other member of the Company Group employing such Employee or (ii) any transfer between locations of the Company or other members of the Company Group. 

(b) Vesting. Unless a leave policy approved by the Administrator provides otherwise or it is otherwise required by Applicable Law,
vesting of Awards granted under the Plan will continue only for Participants on an approved leave of absence. 
 (c) Incentive Stock
Option Status. If a leave of absence exceeds 3 months and reemployment upon expiration of such leave is not guaranteed by statute or contract, then 3 months following the 1st day of such leave a Participant will not be treated as an employee for
incentive stock option purposes. If reemployment upon expiration of a leave of absence approved by the Company or other member of the Company Group employing such Employee is not guaranteed by statute or contract, then 6 months following the 1st day
of such leave any Incentive Stock Option held by the Participant will cease to be treated as an Incentive Stock Option and will be treated for tax purposes as a Nonstatutory Stock Option. 

(d) Protected Leaves. 

(i) Any leave of absence by a Participant will be subject to any Applicable Laws that apply to leaves of absence. 

(ii) For a Participant on a military leave, if required by Applicable Laws, vesting will continue for the longest period that vesting
continues under any other statutory or Company-approved leave of absence. When a Participant returns from military leave (under conditions that would entitle him or her to such protection under the Uniformed Services Employment and Reemployment
Rights Act), the Participant will be given vesting credit to the same extent as if the Participant had continued to provide services to the Company or other member of the Company Group, as applicable, through the military leave. 

(e) Changes in Status. If a Participant who is an Employee has a reduction in hours worked, the Administrator may unilaterally: 

(i) make a corresponding reduction in the number of Shares or cash amount subject to any portion of an Award that is scheduled to vest or
become payable after the date of such extend leave or reduction in hours; and 
 (ii) in lieu of or in combination with such a reduction,
extend the vesting or payment schedule applicable to such Award. 
 If any such reduction occurs, the Participant will have no right to any
portion of the Award that is reduced or extended. 
 (f) Determinations. The effect of a Company-approved leave of absence, a
transfer, or a Participant’s reduction in hours of employment or service on the vesting of an Award shall be determined, under policies reviewed by the Administrator, by the Company’s senior human resources officer or other person
performing that function or, with respect to Directors or Officers by the Compensation Committee of the Board, and any such determination will be final. 

12. Transferability of Awards. 

(a) General Rule. Unless determined otherwise by the Administrator, or otherwise required by Applicable Laws, an Award may not be sold,
pledged, assigned, hypothecated, transferred, or disposed of in any manner other than by will or by the laws of descent or distribution and may be exercised, during the lifetime of the Participant, only by the Participant. If the Administrator makes
an Award transferable, the Award will be limited by any additional terms and conditions imposed by the Administrator. Any unauthorized transfer of an Award will be void. 

  
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 (b) Domestic Relations Orders. If approved by the Administrator, an Award may be
transferred under a domestic relations order, official marital settlement agreement or other divorce or separation instrument as permitted by Treasury Regulations Section 1.421-1(b)(2). An Incentive Stock Option may be deemed to be a
Nonstatutory Stock Option as a result of such transfer. 
 (c) Limited Transfers for the Benefit of Family Members. The Administrator
may permit an Award or Share issued under this Plan to be assigned or transferred subject to the applicable limitations, set forth in the General Instructions to Form S-8 Registration Statement under the Securities Act, if applicable, and any other
Applicable Laws. 
 (d) Permitted Transferees. Any individual or entity to whom an Award is transferred will be subject to all of the
terms and conditions applicable to the Participant who transferred the Award, including the terms and conditions in this Plan and the Award Agreement. If an Award is unvested then the service of the Participant will continue to determine whether the
Award will vest and any Expiration Date. 
 13. Adjustments; Dissolution or Liquidation. 

(a) Adjustments. If any extraordinary dividend or other extraordinary distribution (whether in cash, Shares, other securities, or other
property), recapitalization, stock split, reverse stock split, reorganization, merger, consolidation, split-up, spin-off, combination, repurchase, or exchange of Shares or other securities of the Company, issuance of warrants or other rights to
acquire securities of the Company, other change in the corporate structure of the Company affecting the Shares, or any similar equity restructuring transaction, as that term is used in Statement of Financial Accounting Standards Board Accounting
Standards Codification Topic 718 (or any successor thereto) affecting the Shares occurs (including, without limitation, a Change in Control), the Administrator, to prevent diminution or enlargement of the benefits or potential benefits intended to
be provided under the Plan, will adjust the number and class of shares that may be delivered under the Plan and/or the number, class, and price of shares covered by each outstanding Award, and the numerical Share limits in Section 2 in such a
manner as it deems equitable. Notwithstanding the foregoing, the conversion of any convertible securities of the Company and ordinary course repurchases of shares or other securities of the Company will not be treated as an event that will require
adjustment. 
 (b) Dissolution or Liquidation. In the event of the proposed dissolution or liquidation of the Company, the Administrator
will notify each Participant when practicable prior to the effective date of such proposed transaction. To the extent it has not been previously exercised, an Award will terminate immediately prior to the consummation of such proposed action. 

14. Change in Control 

(a) If a Change in Control or a merger of the Company with or into another corporation or other entity occurs, each outstanding Award will be
treated as the Administrator determines, including, without limitation, that such Award be continued by the successor corporation or a Parent or Subsidiary of the successor corporation. 

(b) The Administrator need not take the same action or actions with respect to all Awards or portions thereof or with respect to all
Participants. The Administrator may take different actions with respect to the vested and unvested portions of an Award. The Administrator will not be required to treat all Awards similarly in the transaction. 

(c) Continuation. An Award will be considered continued if, following the Change in Control or merger: 

(i) the Award confers the right to purchase or receive, for each Share subject to the Award immediately prior to the Change in Control, the
consideration (whether stock, cash, or other 

  
 - 11 - 

 
securities or property) received in the Change in Control by holders of Shares for each Share held on the effective date of the transaction (and if holders were offered a choice of
consideration, the type of consideration received by the holders of a majority of the outstanding Shares); provided, that if the consideration received in the Change in Control is not solely common stock of the successor corporation or its Parent,
the Administrator may, with the consent of the successor corporation, provide for the consideration to be received upon exercising an Option or Stock Appreciation Right or upon the payout of a Restricted Stock Unit, Performance Stock Unit,
Performance Share or Performance Award, for each Share subject to such Award, to be solely common stock of the successor corporation or its Parent equal in fair market value to the per share consideration received by holders of Common Stock in the
Change in Control; or 
 (ii) the Award is terminated in exchange for an amount of cash and/or property, if any, equal to the amount that
would have been attained upon the exercise of such Award or realization of the Participant’s rights as of the date of the occurrence of the transaction. Any such cash or property may be subjected to any escrow applicable to holders of Common
Stock in the Change of Control. If as of the date of the occurrence of the transaction the Administrator determines that no amount would have been attained upon the exercise of such Award or realization of the Participant’s rights, then such
Award may be terminated by the Company without payment. The amount of cash or property can be subjected to vesting and paid to the Participant over the original vesting schedule of the Award. 

(iii) Notwithstanding anything in this Section 14(c) to the contrary, an Award that vests, is earned or paid-out upon the
satisfaction of one or more performance goals will not be considered assumed if the Company or its successor modifies any of such performance goals without the Participant’s consent; provided, however, a modification to such performance goals
only to reflect the successor corporation’s post-Change in Control corporate structure will not invalidate an otherwise valid Award assumption. 

(d) The Administrator will have authority to modify Awards in connection with a Change in Control: 

(i) in a manner that causes them to lose their tax-preferred status, 

(ii) to terminate any right a Participant has to exercise an Option prior to vesting in the Shares subject to the Option (i.e., “early
exercise”), so that following the closing of the transaction the Option may only be exercised to the extent it is vested; 
 (iii) to
reduce the Exercise Price subject to the Award in a manner that is disproportionate to the increase in the number of Shares subject to the Award, as long as the amount that would be received upon exercise of the Award immediately before and
immediately following the closing of the transaction is equivalent and the adjustment complies with Treasury Regulation Section 1.409A-1(b)(v)(D); and 

(iv) to suspend a Participant’s right to exercise an Option during a limited period of time preceding and or following the closing of
the transaction without Participant consent if such suspension is administratively necessary or advisable to permit the closing of the transaction. 

(e) Outside Director Awards. With respect to Awards granted to an Outside Director that are continued, if on the date of or following
such continuation the Participant’s status as a Director or a director of the successor corporation, as applicable, is terminated other than upon a voluntary resignation by the Participant (unless such resignation is at the request of the
acquirer), then the Participant will fully vest in and have the right to exercise Options and/or Stock Appreciation Rights as to all of the Shares underlying such Award, including those Shares not otherwise vested or exercisable, all restrictions on
Restricted Stock and Restricted Stock Units will lapse, and, with respect to Awards with performance-based vesting, all performance goals or other vesting criteria will be treated as achieved at 100% of target levels and all other terms and
conditions met. 

  
 - 12 - 

 15. Tax Matters. 

(a) Withholding Requirements. Prior to the delivery of any Shares or cash under an Award (or exercise thereof) or such earlier
time as any tax withholding obligations are due, the Company may deduct or withhold, or require a Participant to remit to the Company, an amount sufficient to satisfy any taxes (including the Participant’s social tax obligations) required
to be withheld with respect to such Award (or exercise thereof). 
 (b) Withholding Arrangements. The Administrator, in its sole
discretion and under such procedures as it may specify from time to time, may permit or may require a Participant to satisfy such tax withholding obligations, in whole or in part by (without limitation) (a) paying cash, (b) electing
to have the Company withhold otherwise deliverable cash (including cash from the sale of Shares issued to Participant) or Shares having a fair market value equal to the minimum statutory amount required to be withheld or a greater amount if
that would not result in unfavorable financial accounting treatment, (c) delivering to the Company already-owned Shares having a fair market value equal to the minimum statutory amount required to be withheld, or (d) requiring the
Participant to engage in a cashless exercise transaction (whether through a broker or otherwise) implemented by the Company in connection with the Plan. The fair market value of the Shares to be withheld or delivered will be determined as of
the date the taxes must be withheld. 
 (c) Compliance With Code Section 409A. Except as otherwise determined by the
Administrator, it is intended that Awards will be designed and operated so that they are either exempt from the application of, or comply with, the requirements of Code Section 409A so that the grant, payment, settlement or deferral will not be
subject to the additional tax or interest applicable under Code Section 409A and the Plan and each Award Agreement will be interpreted consistent with this intent. This Section 15(c) is not a guarantee to any Participant of the
consequences of his or her Awards. 
 16. Other Terms. 

(a) No Effect on Employment or Service. Neither the Plan nor any Award will confer upon a Participant any right regarding continuing
the Participant’s relationship as a Service Provider with the Company or member of the Company Group, nor will they interfere with the Participant’s right, or the Participant’s employer’s right, to terminate such relationship
with or without cause, to the extent permitted by Applicable Laws. 
 (b) Forfeiture Events. 

(i) All Awards granted under the Plan will be subject to recoupment under any clawback policy that the Company is required to adopt pursuant
to the listing standards of any national securities exchange or association on which the Company’s securities are listed or as is otherwise required by the Dodd-Frank Wall Street Reform and Consumer Protection Act or other Applicable Laws. In
addition, the Administrator may impose such other clawback, recovery or recoupment provisions in an Award Agreement as the Administrator determines necessary or appropriate, including but not limited to a reacquisition right regarding previously
acquired Shares or other cash or property. Unless this Section 16(b) is specifically mentioned and waived in an Award Agreement or other document, no recovery of compensation under a clawback policy or otherwise will give a Participant the
right to resign for “good reason” or “constructive termination” (or similar term) under any agreement with the Company. 

(ii) The Administrator may specify in an Award Agreement that the Participant’s rights, payments, and benefits with respect to an Award
shall be subject to reduction, cancellation, forfeiture, or recoupment upon the occurrence of specified events, in addition to any otherwise applicable vesting or performance conditions of an Award. Such events may include, but shall not be limited
to, termination of such Participant’s status as Service Provider for cause or any act by a Participant, whether before or after such Participant’s Termination Status Date that would constitute cause for termination of such
Participant’s status as a Service Provider. 

  
 - 13 - 

 (iii) If the Company is required to prepare an accounting restatement due to the material
noncompliance of the Company, as a result of misconduct, with any financial reporting requirement under the securities laws, any Participant who (i) knowingly or through gross negligence engaged in the misconduct or who knowingly or through
gross negligence failed to prevent the misconduct or (ii) is one of the individuals subject to automatic forfeiture under Section 304 of the Sarbanes-Oxley Act of 2002, shall reimburse the Company the amount of any payment in settlement of
an Award earned or accrued during the 12 month period following the first public issuance or filing with the United States Securities and Exchange Commission (whichever first occurred) of the financial document embodying such financial reporting
requirement. 
 17. Term of Plan. 

Subject to Section 20, the Plan will become effective upon the later to occur of (i) its adoption by the Board or (ii) the
business day immediately prior to the Registration Date. It will continue in effect until terminated under Section 18, but no Incentive Stock Options may be granted after 10 years from the date adopted by the Board and Section 2(b) will
operate only until the 10th anniversary of the date adopted by the Board. 

18. Amendment and Termination of the Plan. 

(a) Amendment and Termination. The Board or Compensation Committee of the Board may amend, alter, suspend or terminate the Plan. 

(b) Stockholder Approval. The Company will obtain stockholder approval of any Plan amendment to the extent necessary or desirable to
comply with Applicable Laws. 
 (c) Consent of Participants Generally Required. Subject to Section 18(d) below, no amendment,
alteration, suspension or termination of the Plan or an Award under it will materially impair the rights of any Participant, unless mutually agreed otherwise between the Participant and the Administrator, which agreement must be in writing and
signed by the Participant and the Company. Termination of the Plan will not affect the Administrator’s ability to exercise the powers granted to it regarding Awards granted under the Plan prior to such termination. 

(d) Exceptions to Consent Requirement. 

(i) A Participant’s rights will not be deemed to have been impaired by any amendment, alteration, suspension or termination if the
Administrator, in its sole discretion, determines that the amendment, alteration, suspension or termination taken as a whole, does not materially impair the Participant’s rights, and 

(ii) Subject to any limitations of Applicable Laws, the Administrator may amend the terms of any one or more Awards without the affected
Participant’s consent even if it does materially impair the Participant’s right if such amendment is done 
 (1) in a manner
permitted under the Plan; 
 (2) to maintain the qualified status of the Award as an Incentive Stock Option under Code Section 422;

 (3) to change the terms of an Incentive Stock Option, if such change results in impairment of the Award only because it impairs the
qualified status of the Award as an Incentive Stock Option under Code Section 422; 
 (4) to clarify the manner of exemption from, or
to bring the Award into compliance with, Code Section 409A; or 
 (5) to comply with other Applicable Laws. 

  
 - 14 - 

 19. Conditions Upon Issuance of Shares. 

(a) Legal Compliance. Shares will not be issued pursuant to the exercise of an Award unless the exercise of such Award and the issuance
and delivery of such Shares will comply with Applicable Laws. If required by the Administrator, issuance will be further subject to the approval of counsel for the Company with respect to such compliance. The inability of the Company to obtain
authority from any regulatory body having jurisdiction or to complete or comply with the requirements of any Applicable Laws will relieve the Company of any liability regarding the failure to issue or sell such Shares as to which such authority,
registration, qualification or rule compliance was not obtained and the Administrator reserves the authority, without the consent of a Participant, to terminate or cancel Awards with or without consideration in such a situation. 

(b) Investment Representations. As a condition to the exercise of an Award, the Company may require the person exercising such Award to
represent and warrant during any such exercise that the Shares are being purchased only for investment and with no present intention to sell or distribute such Shares if, in the opinion of counsel for the Company, such a representation is required.

 (c) Failure to Accept Award. If a Participant has not accepted an Award or has not taken all administrative and other steps (e.g.
setting up an account with a broker designated by the Company) necessary for the Company to issue Shares upon the vesting, exercise, or settlement of the Award prior to the first date the Shares subject such Award are scheduled to vest, then the
Award will be cancelled on such date and the Shares subject to such Award immediately will revert to the Plan for no additional consideration unless otherwise provided by the Administrator. 

20. Stockholder Approval. 

The Plan will be subject to approval by the stockholders of the Company within 12 months after the date the Plan is adopted by the Board.
Such stockholder approval will be obtained in the manner and to the degree required under Applicable Laws. 
 21. Definitions. 

The following definitions are used in this Plan: 

(a) “Applicable Laws” means the requirements relating to the administration of equity-based awards and the related issuance
of Shares under U.S. state corporate laws, U.S. federal and state securities laws, the Code, any stock exchange or quotation system on which the Common Stock is listed or quoted and, only to the extent applicable with respect to an Award or Awards,
the tax, securities or exchange control laws of any jurisdictions other than the United States where Awards are, or will be, granted under the Plan. Reference to a section of an Applicable Law or regulation related to that section shall include such
section or regulation, any valid regulation issued under such section, and any comparable provision of any future legislation or regulation amending, supplementing or superseding such section or regulation. 

(b) “Award” means, individually or collectively, a grant under the Plan of Options, Stock Appreciation Rights, Restricted
Stock, Restricted Stock Units, Performance Stock Units, Performance Shares, or Performance Awards. 
 (c) “Award Agreement”
means the written or electronic agreement setting forth the terms applicable to an Award granted under the Plan. The Award Agreement is subject to the terms of the Plan. 

(d) “Board” means the Board of Directors of the Company. 

(e) “Change in Control” means the occurrence of any of the following events: 

  
 - 15 - 

 (i) A change in the ownership of the Company which occurs on the date that any one person, or
more than one person acting as a group (“Person”), acquires ownership of the stock of the Company that, with the stock held by such Person, constitutes more than 50% of the total voting power of the stock of the Company;
provided, that for this subsection, the acquisition of additional stock by any one Person, who prior to such acquisition is considered to own more than 50% of the total voting power of the stock of the Company will not be considered a Change in
Control. Further, if the stockholders of the Company immediately before such change in ownership continue to retain immediately after the change in ownership, in substantially the same proportions as their ownership of shares of the Company’s
voting stock immediately prior to the change in ownership, direct or indirect beneficial ownership of 50% or more of the total voting power of the stock of the Company, such event shall not be considered a Change in Control under this
Section 21(e)(i). For this purpose, indirect beneficial ownership shall include, without limitation, an interest resulting from ownership of the voting securities of one or more corporations or other business entities which own the Company, as
the case may be, either directly or through one or more subsidiary corporations or other business entities; or 
 (ii) A change in the
effective control of the Company which occurs on the date a majority of members of the Board is replaced during any 12 month period by Directors whose appointment or election is not endorsed by a majority of the members of the Board prior to
the appointment or election. For this Section 21(e)(ii), if any Person is in effective control of the Company, the acquisition of additional control of the Company by the same Person will not be considered a Change in Control; or 

(iii) A change in the ownership of a substantial portion of the Company’s assets which occurs on the date that any Person acquires (or
has acquired during the 12 month period ending on the date of the most recent acquisition by such Person or Persons) assets from the Company that have a total gross fair market value equal to or more than 50% of the total gross fair
market value of all of the assets of the Company immediately prior to such acquisition or acquisitions; provided, that for this Section 21(e)(iii), the following will not constitute a change in the ownership of a substantial portion of the
Company’s assets: 
 (1) a transfer to an entity controlled by the Company’s stockholders immediately after the transfer, or 

(2) a transfer of assets by the Company to: 

(A) a stockholder of the Company (immediately before the asset transfer) in exchange for or with respect to the Company’s stock,

 (B) an entity, 50% or more of the total value or voting power of which is owned, directly or indirectly, by the Company, 

(C) a Person, that owns, directly or indirectly, 50% or more of the total value or voting power of all the outstanding stock of the
Company, or 
 (D) an entity, at least 50% of the total value or voting power of which is owned, directly or indirectly, by a Person
described in subsections 21(e)(iii)(2)(A) to 21(e)(iii)(2)(C). 
 For this definition, gross fair market value means the value of the assets
of the Company, or the value of the assets being disposed of, determined without regard to any liabilities associated with such assets. For this definition, persons will be acting as a group if they are owners of a corporation that enters into a
merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company. 
 A transaction will not be a
Change in Control: 
 (iv) unless the transaction qualifies as a change in control event within the meaning of Code Section 409A; or

  
 - 16 - 

 (v) if its sole purpose is to (1) change the state of the Company’s incorporation, or
(2) create a holding company owned in substantially the same proportions by the persons who held the Company’s securities immediately before such transaction. 

(f) “Code” means the Internal Revenue Code of 1986. Reference to a section of the Code or regulation related to that section
shall include such section or regulation, any valid regulation issued under such section, and any comparable provision of any future legislation or regulation amending, supplementing or superseding such section or regulation. 

(g) “Committee” means a committee of Directors or of other individuals satisfying Applicable Laws appointed by the Board.

 (h) “Common Stock” means the Class A common stock of the Company. 

(i) “Company” means GoDaddy Inc., a Delaware corporation, or any successor thereto. 

(j) “Company Group” means the Company, any Parent or Subsidiary of the Company, and any entity that, from time to time and at
the time of any determination, directly or indirectly, is in control of, is controlled by or is under common control with the Company. 

(k) “Consultant” means any natural person engaged by a member of the Company Group to render bona fide services to such
entity, provided the services (i) are not in connection with the offer or sale of securities in a capital raising transaction, and (ii) do not directly promote or maintain a market for the Company’s securities. A Consultant must be a
person to whom the issuance of Shares registered on Form S-8 under the Securities Act is permitted. 
 (l) “Director” means
a member of the Board. 
 (m) “Employee” means any person, including Officers and Directors, employed by the Company or any
member of the Company Group. However, with respect to Incentive Stock Options, an Employee must be employed by the Company or any Parent or Subsidiary of the Company. Notwithstanding Stock Options granted to individuals not providing services to the
Company or a subsidiary of the Company should be carefully structured to comply with the payment timing rule of Code Section 409A. Neither service as a Director nor payment of a director’s fee by the Company will constitute
“employment” by the Company. 
 (n) “Exchange Act” means the U.S. Securities Exchange Act of 1934. 

(o) “Exchange Program” means a program under which (i) outstanding Awards are surrendered or cancelled in exchange for
awards of the same type (which may have higher or lower Exercise Prices and different terms), awards of a different type, and/or cash, (ii) Participants would have the opportunity to transfer any outstanding Awards to a financial institution or
other person or entity selected by the Administrator, and/or (iii) the Exercise Price of an outstanding Award is increased or reduced. The Administrator will determine the terms and conditions of any Exchange Program in its sole discretion.

 (p) “Expiration Date” means the last day on which an Option or Stock Appreciation Right may be exercised. Any exercise
must be completed by midnight Arizona Time between the Expiration Date and the following date. 
 (q) “Fair Market Value”
means, as of any date, the value of a Share, determined as follows: 
 (i) If the Common Stock is listed on any established stock exchange
or a national market system, including without limitation the New York Stock Exchange, the NASDAQ Global Select Market, the NASDAQ Global Market or the NASDAQ Capital Market of The NASDAQ Stock Market, its Fair Market Value will be the closing sales
price for such stock (or the closing bid, if no sales were reported) as quoted on such exchange or system on the day of determination, as reported by such source as the Administrator determines to be reliable; 

  
 - 17 - 

 (ii) If the Common Stock is regularly quoted by a recognized securities dealer but selling
prices are not reported, the Fair Market Value of a Share will be the mean between the high bid and low asked prices for the Common Stock on the day of determination (or, if no bids and asks were reported on that date on the last Trading Day such
bids and asks were reported), as reported by such source as the Administrator determines to be reliable; 
 (iii) For any Awards granted on
the Registration Date, the Fair Market Value will be the initial price to the public set forth in the final prospectus included within the registration statement in Form S-1 filed with the Securities and Exchange Commission for the initial public
offering of the Company’s Common Stock; or 
 (iv) Absent an established market for the Common Stock, the Fair Market Value will be
determined in good faith by the Administrator. 
 Notwithstanding the foregoing, if the determination date for the Fair Market Value occurs
on a weekend, holiday or other non-Trading Day, the Fair Market Value will be the price as determined under subsections (i) through (ii) above on the immediately preceding Trading Day, unless otherwise determined by the Administrator. In
addition, for purposes of determining the fair market value of shares for any reason other than the determination of the Exercise Price of Options or Stock Appreciation Rights, fair market value will be determined by the Administrator in a manner
compliant with Applicable Laws and applied consistently for such purpose. Note that the determination of fair market value for purposes of tax withholding may be made in the Administrator’s sole discretion subject to Applicable Laws and is not
required to be consistent with the determination of Fair Market Value for other purposes. 
 (r) “Fiscal Year” means the
fiscal year of the Company. 
 (s) “Incentive Stock Option” means an Option that is intended to qualify and does qualify as
an incentive stock option within the meaning of Code Section 422. 
 (t) “Nonstatutory Stock Option” means an Option
that by its terms does not qualify or is not intended to qualify as an Incentive Stock Option. 
 (u) “Officer” means a
person who is an officer of the Company within the meaning of Section 16 of the Exchange Act. 
 (v) “Option” means a
stock option to acquire Shares granted under the Plan. 
 (w) “Outside Director” means a Director who is not an Employee.

 (x) “Parent” means a “parent corporation,” whether now or hereafter existing, as defined in Code
Section 424(e). 
 (y) “Participant” means the holder of an outstanding Award. 

(z) “Performance Awards” means an Award which may be earned in whole or in part upon attainment of performance goals or other
vesting criteria as the Administrator may determine and which will be settled for cash, Shares or other securities or a combination of the foregoing under Section 9. 

(aa) “Performance Share” means an Award denominated in Shares which may be earned in whole or in part upon attainment of
performance goals or other vesting criteria as the Administrator may determine under Section 8. 
 (bb) “Performance Stock
Units” means an Award which may be earned in whole or in part upon attainment of performance goals or other vesting criteria as the Administrator may determine and which may be settled for cash, Shares or other securities or a combination
of the foregoing under Section 8. 

  
 - 18 - 

 (cc) “Period of Restriction” means the period during which the transfer of
Shares of Restricted Stock is subject to restrictions and therefore, the Shares are subject to a substantial risk of forfeiture. Such restrictions may be based on the passage of time, the achievement of target levels of performance, or the
occurrence of other events as determined by the Administrator. 
 (dd) “Plan” means this 2015 Equity Incentive Plan. 

(ee) “Registration Date” means the effective date of the first registration statement filed by the Company and declared
effective under Section 12(b) of the Exchange Act, with respect to any class of the Company’s securities. 
 (ff)
“Restricted Stock” means Shares issued under a Restricted Stock award under Section 5, or issued as a result of the early exercise of an Option. 

(gg) “Restricted Stock Unit” means a bookkeeping entry representing an amount equal to the Fair Market Value of one Share,
granted under Section 6. Each Restricted Stock Unit represents an unfunded and unsecured obligation of the Company. 
 (hh)
“Securities Act” means Securities Act of 1933, as amended. 
 (ii) “Service Provider” means an Employee,
Director or Consultant. 
 (jj) “Share” means a share of Common Stock. 

(kk) “Stock Appreciation Right” means an Award, granted alone or in connection with an Option, that under Section 7 is
designated as a Stock Appreciation Right. 
 (ll) “Subsidiary” means a “subsidiary corporation” as defined in
Code Section 424(f). 
 (mm) “Trading Day” means a day on which the applicable stock exchange or national market
system is open for trading. 

  
 - 19 - 

 GODADDY INC. 

2015 EQUITY INCENTIVE PLAN 

NOTICE OF STOCK OPTION GRANT AND STOCK OPTION AGREEMENT 

Terms defined in the GoDaddy Inc. 2015 Equity Incentive Plan (the “Plan”) will have the same defined meanings in this Stock Option
Agreement, including the Notice of Stock Option Grant (the “Notice of Grant”), Terms and Conditions of Stock Option Grant, and all exhibits to these documents (all together, the “Agreement”). 

Participant has been granted an Option with the terms below and subject to the terms and conditions of the Plan and this Agreement: 

 

			
	Participant		  

		
	Grant Number		  

		
	Grant Date		  

		
	Vesting Start Date		  

		
	Number of Shares Granted		  

		
	Exercise Price per Share		  

		
	Total Exercise Price		  

		
	Type of Option		                 Incentive Stock Option
		
			                 Nonstatutory Stock Option
		
	Expiration Date		  

 Vesting Schedule: 
 Unless
the vesting is accelerated, this Option will be exercisable to the extent vested on the following schedule: 
 [If Participant continues to
be a Service Provider through each such date, 25% of the Shares subject to the Option will vest on the 1 year anniversary of the Vesting Start Date, and 1/48th of the Shares subject to the Option
will vest on the same day as the Vesting Start Date each following month or if there is no corresponding day, on the last day of the month. All vesting will be rounded in accordance with Section 3(f) of the Plan.] 

If Participant ceases to be a Service Provider for any or no reason before Participant fully vests in the Option, the unvested portion of the Option will
terminate pursuant to the terms of Section 4 of the Terms and Conditions of Stock Option Grant. 
 Exercise of Option: 

 

	 	(a)	If Participant dies or the termination of status as a Service Provider is due to a Disability, the vested portion of this Option will be exercisable for 12 months after the Termination of Status Date. For any other
termination of status as a Service Provider, the vested portion of this Option will only be exercisable for 3 months after the Termination of Status Date. 

  
 - 1 - 

	 	(b)	If there is a Change in Control or merger of the Company, Section 14 of the Plan may cause further limitations to the Option’s exercisability. 

 

	 	(c)	The Option will not be exercisable after the Expiration Date, unless Section 4(g) of the Plan, which tolls expiration in very limited cases when there are legal restrictions on exercise, permits later
exercise. 

 Participant’s signature below indicates that: 
  

	 	(i)	He or she agrees that this Option is granted under and governed by the terms and conditions of the Plan and this Agreement, including their exhibits and appendices. 

 

	 	(ii)	He or she understands that the Company is not providing any tax, legal or financial advice and is not making any recommendations regarding Participant’s participation in the Plan, or Participant’s acquisition
or sale of Shares. 

  

	 	(iii)	He or she has reviewed the Plan and this Agreement, has had an opportunity to obtain the advice of personal tax, legal and financial advisors prior to signing this Agreement and fully understands all provisions of the
Plan and Agreement. He or she will consult with his or her own personal tax, legal and financial advisors before taking any action related to the Plan. 

  

	 	(iv)	He or she has read and agrees to each provision of Section 11 of this Agreement. 

  

	 	(v)	He or she will notify the Company of any change to the contact address below. 

  

			
	PARTICIPANT
	  

	Signature
		
	Address:		  

			  

			  

  
 - 2 - 

 EXHIBIT A 

TERMS AND CONDITIONS OF STOCK OPTION GRANT 

1. Grant of Option. The Company grants Participant an Option to purchase Shares of Common Stock as described on the Notice of Grant. If
there is a conflict between the Plan, this Agreement, or any other agreement with Participant governing such Award, the forgoing documents will take precedence and prevail in the following order: (a) the Plan, (b) the Agreement, and
(c) any other agreement between the Company and Participant governing this Award. 
 If the Notice of Grant designates this Option as
an Incentive Stock Option (“ISO”), this Option is intended to qualify as an ISO under Code Section 422. Even if this Option is designated an Incentive Stock Option, to the extent it first become exercisable as to more than
$100,000 in any calendar year, the portion in excess of $100,000 is not an ISO under Code Section 422(d) and that portion will be a Nonstatutory Stock Option (“NSO”). If there is any other reason this Option (or a portion of
it) will not qualify as an ISO, to the extent of such nonqualification the Option will be an NSO. Participant understands that he or she will have no recourse against the Administrator, any member of the Company Group, or any officer or
director of a member of the Company Group if his Option is not an ISO. 
 2. Vesting Schedule. The Option will only be exercisable
(also referred to as vested) under the Vesting Schedule on the Notice of Grant or as set out in Section 3 of this Agreement. Shares scheduled to vest on a date or upon the occurrence of a condition will not vest unless Participant
continues to be a Service Provider beginning on the Grant Date through the date that the vesting is scheduled to occur. The Administrator may modify the vesting schedule pursuant to its authority under the Plan if Participant takes a leave of
absence or has a reduction in hours worked. 
 3. Administrator Discretion. The Administrator may accelerate the vesting of any
portion of the Option. In that case, the Option will be vested as of the date and to the extent specified by the Administrator. 
 4.
Forfeiture upon Termination of Status as a Service Provider. Any unvested Shares subject to the Option that have not vested as of the time of Participant’s termination as a Service Provider will immediately be forfeited for no
consideration, cease vesting and revert to the Plan on the 30th day following the Termination of Status Date. The date of Participant’s termination as a Service Provider is detailed in
Section 3(c) of the Plan. 
 5. Death of Participant. Any distribution or delivery to be made to Participant under this
Agreement will, if Participant is then deceased, be made to the administrator or executor of Participant’s estate or, if the Administrator permits, Participant’s designated beneficiary. Any such transferee must furnish the Company with
(a) written notice of his or her status as transferee, and (b) evidence satisfactory to the Company to establish the validity of the transfer and compliance with any laws or regulations pertaining to said transfer. 

6. Exercise of Option. 

(a) Right to Exercise. This Option may be exercised only before its Expiration Date and only under the Plan and this Agreement. 

(b) Method of Exercise. To exercise this Option, Participant must deliver and the Administrator must receive an exercise notice
according to procedures determined by the Administrator. The exercise notice must: 
 (i) State the number of Shares as to which the Option
is being exercised (“Exercised Shares”), 

  
 - 3 - 

 (ii) Make any representations or agreements required by the Company, 

(iii) Be accompanied by a payment of the total Exercise Price for all Exercised Shares, 

(iv) Be accompanied by a payment of all required Tax-Related Items (defined in Section 8(a)) for all Exercised Shares. 

On the date that both the Exercise Notice and payments due under Sections 6(b)(iii) and 6(b)(iv) are received by the Company for all Exercised Shares, the
Option will be deemed exercised. The Administrator may designate a particular exercise notice to be used, but until a designation is made the exercise notice attached to this Agreement as Exhibit C may be used. 

7. Method of Payment. Participant may pay the Exercise Price by any of the following methods or a combination of methods: 

(a) cash; 
 (b) check; 

(c) wire transfer; 
 (d)
consideration received by the Company under a formal cashless exercise program adopted by the Company; or 
 (e) surrender of other Shares,
provided that accepting such Shares, in the sole discretion of the Administrator, will not result in any adverse accounting consequences to the Company. If Shares are surrendered, the value of those Shares will be the Fair Market Value on the date
they are surrendered. 
 A non-U.S. resident’s methods of exercise may be restricted by the terms and condition of any appendix to this Agreement for
Participant’s country (the “Appendix”). 
 8. Tax Obligations. 

(a) Tax Withholding.  

(i) No Shares will be issued to Participant until satisfactory arrangements (as determined by the Administrator) have been made by
Participant for the payment of income, employment, social insurance, National Insurance Contributions, payroll tax, fringe benefit tax, payment on account or other tax-related items related to Participant’s participation in the Plan and legally
applicable to Participant including, without limitation, in connection with the grant, vesting or exercise of the Option, the subsequent sale of Shares acquired under the Plan and/or the receipt of any dividends on such Shares (“Tax-Related
Items”) that the Administrator determines must be withheld. If Participant is a non-U.S. employee, the method of payment of Tax-Related Items may be restricted by the Appendix. 

(ii) The Company has the right (but not the obligation) to satisfy any Tax-Related Items by withholding from proceeds of the sale of Shares
acquired upon the exercise of Options through a sale arranged by the Company (on Participant’s behalf pursuant to this authorization without further consent) and, until determined otherwise by the Company, this will be the method by which such
tax withholding obligations are satisfied, subject to Applicable Law. 
 (iii) The Company has the right (but not the obligation) to
satisfy any Tax-Related Items by reducing the number of Shares otherwise deliverable to Participant. 

  
 - 4 - 

 (iv) If Participant does not arrange for the payment of any Tax-Related Items at the time of an
attempted Option exercise, the Company may refuse to honor the exercise and refuse to deliver the Shares. Participant authorizes the Company and/or Participant’s employer (the “Employer”) to withhold any Tax-Related Items legally
payable by Participant from his or her wages or other cash compensation paid to Participant by the Company and/or the Employer or from proceeds of the sale of Shares. 

(v) If Participant is subject to taxation in more than one jurisdiction between the Grant Date and the date of any relevant taxable or tax
withholding event, the Company and/or the Employer or former Employer may withhold or account for tax in greater than one jurisdiction. 

(vi) Regardless of any action of the Company or the Employer, Participant acknowledges that the ultimate liability for all Tax-Related Items
is and remains Participant’s responsibility and may exceed the amount actually withheld by the Company or the Employer. Participant further acknowledges that the Company and the Employer (1) make no representations or undertakings
regarding the treatment of any Tax-Related Items in connection with any aspect of the Option; and (2) do not commit to and are under no obligation to structure the terms of the grant or any aspect of the Option to reduce or eliminate
Participant’s liability for Tax-Related Items or achieve any particular tax result. 
 (b) Tax Reporting. This Section 8(b)
applies if the Participant is a U.S. taxpayer. If the Option is partially or wholly an ISO, and if Participant sells or otherwise disposes of any the Shares acquired by exercising the ISO portion on or before the later of (i) the date 2 years
after the Grant Date, or (ii) the date 1 year after the date of exercise, Participant may be subject to withholding of Tax-Related Items by the Company on the compensation income recognized by Participant and must immediately notify the Company
in writing of the disposition. If Participant exercises the Option after 3 months have passed since Participant ceased to be an employee of the Company or a Parent or Subsidiary of the Company, it will no longer be an ISO. 

9. Forfeiture or Clawback. The Option (including any proceeds, gains or other economic benefit received by Participant upon its
exercise or the subsequent sale of Shares resulting from the exercise) will be subject to any compensation recovery or clawback policy implemented by the Company before or after the date of this Agreement. This includes any clawback policy
adopted to comply with the requirements of Applicable Laws 
 10. Rights as Stockholder. Participant’s rights as a stockholder
of the Company, including as to voting Shares and the receipt of dividends and distributions on such Shares will not begin until the shares have been issued and recorded on the records of the Company or its transfer agents or registrars. 

11. Acknowledgements and Agreements. Participant’s signature on the Notice of Grant accepting the Option, indicates that: 

(a) PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF THIS OPTION IS EARNED ONLY BY CONTINUING AS A SERVICE PROVIDER AND THAT BEING
HIRED, GRANTED THIS OPTION, AND EXERCISING THE OPTION WILL NOT RESULT IN VESTING. 
 (b) PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES THAT
THIS OPTION AND AGREEMENT DO NOT CREATE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND WILL NOT INTERFERE IN ANY WAY WITH PARTICIPANT’S RIGHT OR THE RIGHT OF
PARTICIPANT’S EMPLOYER (OR ENTITY TO WHICH HE OR SHE IS PROVIDING SERVICES) TO TERMINATE PARTICIPANT’S RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH OR WITHOUT CAUSE, SUBJECT TO APPLICABLE LAWS. 

  
 - 5 - 

 (c) Participant agrees that this Agreement and its incorporated documents reflect all agreements
on its subject matters and that he or she is not accepting this Agreement based on any promises, representations, or inducements other than those reflected in the Agreement. 

(d) Participant understands that exercise of the Option is governed strictly by Sections 6, 7, and 8 and that failure to comply with those
Sections could result in the expiration of the Option, even if an attempt was made to exercise. 
 (e) Participant agrees that delivery of
any documents related to the Plan or Awards under the Plan, including the Plan, the Agreement, the Plan’s prospectus and any reports of the Company provided generally to the Company’s stockholders, may be made by electronic delivery, which
may include but does not necessarily include the delivery of a link to a Company intranet or the Internet site of a third party involved in administering the Plan, the delivery of the document via e-mail or such other means of electronic delivery
specified by the Company. Participant consents to the electronic delivery of the Plan documents and this Agreement. Participant acknowledges that he or she may receive from the Company a paper copy of any documents delivered electronically at no
cost to Participant by contacting the Company by telephone or in writing. Participant further acknowledges that Participant will be provided with a paper copy of any documents if the attempted electronic delivery of such documents fails. Similarly,
Participant understands that Participant must provide the Company or any designated third party administrator with a paper copy of any documents if the attempted electronic delivery of such documents fails. Participant may revoke his or her consent
to the electronic delivery of documents or may change the electronic mail address to which such documents are to be delivered (if Participant has provided an electronic mail address) at any time by notifying the Company of such revoked consent or
revised e-mail address by telephone, postal service or electronic mail. Finally, Participant understands that he or she is not required to consent to electronic delivery of documents. 

(f) Participant accepts that all good faith decisions or interpretations of the Administrator regarding the Plan and Awards under the Plan are
binding, conclusive and final. 
 (g) Participant agrees that the Plan is established voluntarily by the Company, it is discretionary in
nature, and may be amended, suspended or terminated by the Company at any time, to the extent permitted by the Plan. 
 (h) Participant
agrees that the grant of an Option is voluntary and occasional and does not create any contractual or other right to receive future grants of Options, or benefits in lieu of Options, even if Options have been granted in the past. 

(i) Participant agrees that all decisions regarding future Awards, if any, will be at the sole discretion of the Company. 

(j) Participant agrees that he or she is voluntarily participating in the Plan. 

(k) Participant agrees that the Option and any Shares acquired under the Plan are not intended to replace any pension rights or compensation.

 (l) Participant agrees that the Option and Shares acquired under the Plan and the income and value of same, are not part of normal or
expected compensation for any purpose, including for purposes of calculating any severance, resignation, termination, redundancy, dismissal, end-of-service payments, bonuses, holiday pay, long-service awards, pension or retirement or welfare
benefits or similar payments. 
 (m) Participant agrees that the future value of the Shares underlying the Option is unknown,
indeterminable, and cannot be predicted with certainty. 

  
 - 6 - 

 (n) Participant understands that if the underlying Shares do not increase in value, the Option
will have no intrinsic monetary value. 
 (o) Participant understands that if the Option is exercised, the value of Shares received on
exercise may increase or decrease in value, even below the Exercise Price. 
 (p) Participant agrees that, for purposes of the Option,
Participant’s engagement as a Service Provider will be considered terminated as of the Termination of Status Date (regardless of the reason for such termination and whether or not the termination is later found to be invalid or in breach of
employment laws in the jurisdiction where Participant is a Service Provider or the terms of Participant’s engagement agreement, if any), and unless otherwise expressly provided in this Agreement or determined by the Administrator. 

(q) Participant agrees that any right to vest in the Option under the Plan, if any, will terminate as of the Termination of Status Date and
will not be extended by any notice period (e.g., Participant’s period of service would not include any contractual notice period or any period of “garden leave” or similar period mandated under employment laws (including common
law, if applicable) in the jurisdiction where Participant is a Service Provider or by Participant’s engagement agreement or employment agreement, if any, unless Participant is providing bona fide services during such time). 

(r) Participant agrees that the period (if any) during which Participant may exercise the vested portion of the Option after a
termination of Participant’s engagement as a Service Provider will start on the date Participant ceases to actively provide services and will not be extended by any notice period mandated under employment laws in the jurisdiction where
Participant is employed or terms of Participant’s engagement agreement, if any. 
 (s) Participant agrees that the Administrator has
the exclusive discretion to determine when Participant is no longer actively providing services for purposes of his or her Option grant (including whether Participant may still be considered to be providing services while on a leave of absence).

 (t) Participant agrees that none of the Company and any member of the Company Group will be liable for any foreign exchange rate
fluctuation between Participant’s local currency and the United States Dollar that may affect the value of the Option or of any amounts due to Participant pursuant to the exercise of the Option or the subsequent sale of any Shares acquired upon
exercise. 
 (u) Participant has read and agrees to the Data Privacy Provisions of Section 12 of this Agreement. 

(v) Participant agrees that no claim or entitlement to compensation or damages shall arise from forfeiture of the unvested Shares subject to
the Option resulting from the termination of Participant’s status as a Service Provider (for any reason whatsoever whether or not later found to be invalid or in breach of employment laws in the jurisdiction where Participant is a Service
Provider or the terms of Participant’s service agreement, if any), and in consideration of the grant of the Option to which Participant is otherwise not entitled, Participant irrevocably agrees never to institute any claim against the Company
or any member of the Company Group, waives his or her ability, if any, to bring any such claim, and releases the Company and all members of the Company Group from any such claim; if, notwithstanding the foregoing, any such claim is allowed by a
court of competent jurisdiction, then, by participating in the Plan, Participant shall be deemed irrevocably to have agreed not to pursue such claim and agrees to execute any and all documents necessary to request dismissal or withdrawal of such
claim. 

  
 - 7 - 

 12. Data Privacy.  

(a) Participant voluntarily consents to the collection, use and transfer, in electronic or other form, of Participant’s personal data
as described in this Agreement and any other Award materials (“Data”) by and among, as applicable, the Employer, the Company and any member of the Company Group for the exclusive purpose of implementing, administering and
managing Participant’s participation in the Plan. 
 (b) Participant understands that the Company and the Employer may hold
certain personal information about Participant, including, but not limited to, Participant’s name, home address and telephone number, date of birth, social insurance number or other identification number, salary, nationality, job title, any
shares of stock or directorships held in the Company, details of all Options or any other entitlement to stock awarded, canceled, exercised, vested, unvested or outstanding in Participant’s favor, for the exclusive purpose of implementing,
administering and managing the Plan. 
 (c) Participant understands that Data will be transferred to one or more a stock plan service
provider(s) selected by the Company, which may assist the Company with the implementation, administration and management of the Plan. Participant understands that the recipients of the Data may be located in the United States or elsewhere, and that
the recipient’s country (e.g., the United States) may have different data privacy laws and protections than Participant’s country. Participant understands that if he or she resides outside the United States, he or she may request a
list with the names and addresses of any potential recipients of the Data by contacting his or her local human resources representative. Participant authorizes the Company and any other possible recipients that may assist the Company (presently or
in the future) with implementing, administering and managing the Plan to receive, possess, use, retain and transfer the Data, in electronic or other form, for the sole purposes of implementing, administering and managing Participant’s
participation in the Plan. 
 (d) Participant understands that Data will be held only as long as is necessary to implement,
administer and manage Participant’s participation in the Plan. Participant understands that if he or she resides in certain jurisdictions outside the United States, to the extent required by Applicable Laws he or she may, at any time, request
access to Data, request additional information about the storage and processing of Data, require any necessary amendments to Data or refuse or withdraw the consents given by accepting this Option, in any case without cost, by contacting in writing
his or her local human resources representative. Further, Participant understands that he or she is providing these consents on a purely voluntary basis. If Participant does not consent, or if Participant later seeks to revoke his or her consent,
his or her engagement as a Service Provider with the Employer will not be adversely affected; the only consequence of refusing or withdrawing Participant’s consent is that the Company will not be able to grant Participant awards under the Plan
or administer or maintain awards. Therefore, Participant understands that refusing or withdrawing his or her consent may affect Participant’s ability to participate in the Plan (including the right to receive or retain the Option Grant).
Participant understands that he or she may contact his or her local human resources representative for more information on the consequences of Participant’s refusal to consent or withdrawal of consent. 

13. Miscellaneous 
 (a)
Address for Notices. Any notice to be given to the Company under the terms of this Agreement must be addressed to the Company at GoDaddy Inc., 14455 N. Hayden Road, Scottsdale, Arizona 85260 until the Company designates another address in
writing. 
 (b) Non-Transferability of Option. This Option may not be transferred other than by will or the laws of descent or
distribution and may be exercised during the lifetime of Participant only by Participant or Participant’s representative following a Disability. 

  
 - 8 - 

 (c) Binding Agreement. If the Option is transferred, this Agreement will be binding
upon and inure to the benefit of the heirs, legatees, legal representatives, successors and assigns of the parties to this Agreement. 

(d) Additional Conditions to Issuance of Stock. If the Company determines that the listing, registration, qualification or rule
compliance of the Shares upon any securities exchange or under any state, federal or foreign law, the tax code and related regulations or the consent or approval of any governmental regulatory authority is necessary or desirable as a condition to
the purchase by, or issuance of Shares to, Participant (or his or her estate) under the Option, no purchase or issuance will occur until such condition has been satisfied in a manner acceptable to the Company. The Company will try to meet the
requirements of any such state, federal or foreign law or securities exchange and to obtain any such consent or approval of any such governmental authority or securities exchange.  

(e) Captions. Captions provided in this Agreement are for convenience only and are not to serve as a basis for interpretation or
construction of this Agreement. 
 (f) Agreement Severable. If any provision of this Agreement is held invalid or
unenforceable, that provision will be severed from the remaining provisions of this Agreement and the invalidity or unenforceability will have no effect on the remainder of the Agreement. 

(g) Non-U.S. Appendix. The Option is subject to any special terms and conditions set forth in any “Appendix”.
If Participant relocates to a country included in the Appendix, the special terms and conditions for that country will apply to Participant to the extent the Company determines that applying such terms and conditions is necessary or advisable for
legal or administrative reasons. 
 (h) Choice of Law; Choice of Forum. The Plan, all Awards and all determinations
made and actions taken under the Plan, to the extent not otherwise governed by the laws of the United States, will be governed by the laws of the State of Delaware without giving effect to principles of conflicts of law. For purposes of litigating
any dispute that arises under this Plan, a Participant’s acceptance of an Award is his or her consent to the jurisdiction of the State of Delaware, and agree that any such litigation will be conducted in Delaware Court of Chancery, or the
federal courts for the United States for the District of Delaware, and no other courts, regardless of where a Participant’s services are performed. 

(i) Modifications to the Agreement. The Plan and this Agreement constitute the entire understanding of the parties on the subjects
covered. Participant expressly warrants that he or she is not accepting this Agreement in reliance on any promises, representations, or inducements other than those contained herein. Modifications to this Agreement or the Plan can be made only in an
express written contract executed by a duly authorized officer of the Company. Notwithstanding anything to the contrary in the Plan or this Agreement, the Company reserves the right to revise the Agreement as it deems necessary or advisable, in its
sole discretion and without the consent of Participant, to comply with Code Section 409A or to otherwise avoid imposition of any additional tax or income recognition under Code Section 409A in connection to this Stock Option Grant, or to
comply with other Applicable Law. 
 (j) Waiver. Participant acknowledges that a waiver by the Company of breach of any provision of
this Agreement will not operate or be construed as a waiver of any other provision of this Agreement, or of any subsequent breach by Participant or any other participant in the Plan. 

  
 - 9 - 

 EXHIBIT B 

APPENDIX TO STOCK OPTION AGREEMENT 

Terms and Conditions 
 This Appendix to Stock
Option Agreement (the “Appendix”) includes additional terms and conditions that govern the Option granted to me under the Plan if I reside in one of the countries listed below on the Grant Date or I move to one of the listed
countries. Capitalized terms used but not defined in this Appendix have the meanings set forth in the Plan and/or the Agreement. 
 Notifications

 This Appendix may also include information regarding exchange controls and certain other issues of which you should be aware with respect to
participation in the Plan. The information is based on the securities, exchange control, and other Applicable Laws in effect in the respective countries as of February 15, 2015. Such Applicable Laws are often complex and change frequently. As a
result, the Company strongly recommends that you not rely on the information in this Appendix as the only source of information relating to the consequences of participation in the Plan because the information may be out of date at the time you
exercise the Option or sells Shares acquired under the Plan. 
 In addition, the information contained in this Appendix is general in nature and may not
apply to your particular situation, and the Company is not in a position to assure you of a particular result. You are advised to seek appropriate professional advice as to how the Applicable Laws in your country may apply to your situation. 

Finally, if you are a citizen or resident of a country other than the one in which you are currently working, and you transfer employment after the Option is
granted, or you are considered a resident of another country for local law purposes, the information in this Appendix may not apply to you, and the Administrator will determine to what extent the terms and conditions in this Appendix apply. 

BRAZIL 
 Terms and Conditions 

Compliance with Law. By accepting the terms of the Agreement, I acknowledge and agree to comply with all applicable Brazilian laws and pay any and all
Tax-Related Items associated with the purchase and the sale of Shares acquired under the Plan. 
 Notifications 

Report of Overseas Assets. If you are resident or domiciled in Brazil, you will be required to submit an annual declaration of assets and rights held
outside of Brazil to the Central Bank of Brazil if the aggregate value of such assets and rights equals or exceeds US$100,000. Assets and rights that must be reported include, but are not limited to, the Shares acquired under the Plan. 

CANADA 
 Terms and Conditions 

Labor Law Acknowledgement. In the event of the termination of my status as a Service Provider (for any reason

  
 - 10 - 

 
whatsoever, whether or not later found to be invalid or in breach of employment laws in the jurisdiction where I am employed or the terms of my employment agreement, if any), my right to
participate in the Plan and any Options granted to me under the Plan, if any, will terminate effective as of the date that is the earlier of: (i) my Termination of Status Date; (ii) the date that I receive written notice of termination of
my status as a Service Provider from the Company or the Employer (regardless of any notice period or period of pay in lieu of such notice mandated under the employment laws in the jurisdiction where I am employed or the terms of my employment
agreement, if any); or (iii) the date that I am no longer actively employed by the Company Group, with such date being determined by the Company in its sole discretion. 

The following provisions will apply if you are a resident of Quebec: 

Authorization to Release Necessary Personal Information. I hereby authorize the Company Group and its representatives to discuss with and obtain all
relevant information from all personnel, professional or not, involved in the administration and operation of the Plan. I further authorize the Company Group and its designated Plan broker(s) to disclose and discuss the Plan with their advisors. I
further authorize the Employer to record such information and to keep such information in my employee file. 
 English Language Provision. I hereby
provide my consent to receive Plan information in English through my participation in the Plan. Specifically, I acknowledge as follows: 

The parties acknowledge that it is their express wish that the Agreement, as well as all documents, notices and legal proceedings entered into,
given or instituted pursuant hereto or relating directly or indirectly hereto, be drawn up in English. 
 Disposition relative à
l’utilisation de la langue anglaise. Par la présente, je consens à recevoir les informations relatives au Plan en anglais par le biais de mon participation au Plan. Particulièrement, je reconnais comme suit: 

Les parties reconnaissent avoir exigé la rédaction en anglais du Contrat, ainsi que de tous documents exécutés,
avis donnés et procédures judiciaires intentées, directement ou indirectement, relativement à la présente convention. 

CZECH REPUBLIC 
 Notifications 

Securities Disclaimer. The participation in the Plan is exempt or excluded from the requirement to publish a prospectus under the EU Prospectus
Directive as implemented in the Czech Republic. 
 INDIA 

Notifications 
 Exchange Control Information.
Indian residents are required to repatriate any cash dividends paid on Shares acquired under the Plan and any proceeds from the sale of such Shares to India within 90 days of receipt. Upon repatriation, the individual will receive a foreign inward
remittance certificate (“FIRC”) from the bank where he or she deposits the foreign currency and he or she should maintain the FIRC as evidence of the repatriation of funds in the event the Reserve Bank of India or the Employer
requests proof of repatriation. It is your responsibility to comply with applicable exchange control laws in India. 
 Tax Reporting Obligation.
Indian residents are required to declare the following items in their annual tax return: (i) any foreign assets held by them (including Shares acquired under the Plan), and (ii) any foreign bank accounts for which they have signing
authority. It is your responsibility to comply with applicable foreign asset tax laws in India and you should consult with your personal tax advisor to ensure that you are properly reporting your foreign assets and bank accounts. 

  
 - 11 - 

 ISRAEL 

Notifications 
 Securities Notification. The
grant of the Options under the Plan is exempt from securities reporting and disclosure requirements with the Israel Securities Authority. 
 Tax
Notification. The Option is not intended to qualify for tax qualified treatment in Israel, including without limitation, under Section 102 of the Israeli Ordinance and Income Tax Rules (Tax Benefits in Share Issuance to Employees)
5763-2003. 
 MEXICO 
 Notifications 

Further Employment and Labor Law Acknowledgments. Through the Agreement, you acknowledge that as an employee of a Mexican company you are entitled to
participate in the Plan, therefore you have the entire right to participate or not. 
 You accept and acknowledge that your sole and exclusive Employer is
the Company’s Mexican affiliate, therefore, any and all provisions in the Agreement establishing or making reference to the Employer, employment, employment agreement or employment relationship, means and refers exclusively to the
Company’s Mexican affiliate, as your Employer. 
 NETHERLANDS 

Notifications 
 You should be aware of the Dutch
insider trading rules, which may affect the sale of Shares acquired under the Plan. In particular, you may be prohibited from effecting certain share transactions if you have insider information regarding the Company. Below is a discussion of the
applicable restrictions. You are advised to read the discussion carefully to determine whether the insider rules could apply to you. If it is uncertain whether the insider rules apply, the Company recommends that you consult with a legal advisor.
The Company cannot be held liable if you violate the Dutch insider trading rules. You are responsible for ensuring your compliance with these rules. 

Prohibition Against Insider Trading. Dutch securities laws prohibit insider trading. The regulations are based upon the European Market Abuse Directive
and are stated in section 5:56 of the Dutch Financial Supervision Act (Wet op het financieel toezicht or Wft) and in section 2 of the Market Abuse Decree (Besluit marktmisbruik Wft). For further information you are
referred to the website of the Authority for the Financial Markets (AFM); http://www.afm.nl/~/media/Files/brochures/2012/insider-dealing.ashx. 

Given the broad scope of the definition of inside information, certain employees of the Company working at its Dutch affiliate may have inside information and
thus are prohibited from making a transaction in securities in the Netherlands at a time when they have such inside information. By entering into the Agreement and participating in the Plan, you acknowledge having read and understood the
notification above and acknowledge that it is the your responsibility to comply with the Dutch insider trading rules, as discussed herein. 
 Securities
Disclaimer. Participation in the Plan is exempt or excluded from the requirement to publish a prospectus under the EU Prospectus Directive as implemented in the Netherlands. 

  
 - 12 - 

 SINGAPORE 

Notifications 
 Securities Law Information.
The grant of Options under the Plan is being made pursuant to the “Qualifying Person” exemption under section 273(1)(f) of the Singapore Securities and Futures Act (Chapter 289, 2006 Ed.) (“SFA”). The Plan has not
been lodged or registered as a prospectus with the Monetary Authority of Singapore. Further, the Options granted under the Plan are subject to section 257 of the SFA and you are not permitted to sell, or offer to sell, any Shares in Singapore unless
such sale or offer is made pursuant to the exemptions under Part XIII Division (1) Subdivision (4) (other than section 280) of the SFA. 

Director Notification Obligation. Directors, associate directors or shadow directors of a Singapore Parent, Subsidiary or affiliate are subject to
certain notification requirements under the Singapore Companies Act. Among these requirements is an obligation to notify such entity in writing within two business days of any of the following events: (i) the acquisition or disposal of an
interest (e.g., Options granted under the Plan or Shares) in the Company or any Parent, Subsidiary or affiliate, (ii) any change in previously-disclosed interests (e.g., upon exercise of Options granted under the Plan), or (iii) becoming a
director, associate director or shadow director of a Parent, Subsidiary or affiliate in Singapore, if the individual holds such an interest at that time. 

Insider Trading Notification. You should be aware of the Singapore insider-trading rules as these rules may impact your ability to acquire or dispose
of Shares or rights to acquire Shares (e.g., Options granted under the Plan). Under the Singapore insider-trading rules, you are prohibited from selling Shares when you are in possession of information
concerning the Company which is not generally available and which you know or should know will have a material effect on the price of such Shares once such information is generally available. 

UNITED KINGDOM 
 Terms and Conditions 

Tax Obligations. The following provision supplements Section 8 of the Agreement: 

Tax-Related Items shall include primary and to the extent legally possible secondary class 1 National Insurance Contributions (“NICs”). 

I agree that the Company or the Employer may calculate the Tax-Related Items to be withheld and accounted for by reference to the maximum applicable rates,
without prejudice to any right I may have to recover any overpayment from relevant UK tax authorities. If payment or withholding of any income tax liability arising in connection with my participation in the Plan is not made by me to the Employer
within ninety (90) days of the event giving rise to such income tax liability or such other period specified in Section 222(1)(c) of the UK Income Tax (Earnings and Pensions) Act 2003 (the “Due Date”), I understand and
agree that the amount of any uncollected income tax will constitute a loan owed by me to the Employer, effective on the Due Date. I understand and agree that the loan will bear interest at the then-current official rate of Her Majesty’s Revenue
and Customs, it will be immediately due and repayable by me, and the Company and/or the Employer may recover it at any time thereafter by any of the means referred to in the Plan and/or this Agreement. Notwithstanding the foregoing, I understand and
agree that if I am a director or an executive officer of the Company (within the meaning of such terms for purposes of Section 13(k) of the Exchange Act), I will not be eligible for such a loan to cover the income tax liability. In the event
that I am a director or executive officer and the income tax is not collected from or paid by me by the Due Date, I understand that the amount of any uncollected income tax will constitute an additional benefit to me on which additional income tax
and NICs will be payable. I understand and agree that I be responsible for reporting and paying any income tax due on this additional benefit directly to Her Majesty’s Revenue and Customs under the self-assessment regime and for reimbursing the
Company or the Employer (as appropriate) for the value of any primary and (to the extent legally possible) secondary class 1 NICs due on this additional benefit which the Company or the Employer may recover from you by any of the means referred to
in the Plan and/or the Agreement. 

  
 - 13 - 

 Notification 

Securities Disclaimer. Neither the Agreement nor the Appendix is an approved prospectus for the purposes of section 85(1) of the Financial Services and
Markets Act 2000 (“FSMA”) and no offer of transferable securities to the public (for the purposes of section 102B of FSMA) is being made in connection with the Plan. The Plan is exclusively available in the UK to bona fide employees
and former employees and any other UK Subsidiary. 

  
 - 14 - 

 EXHIBIT C 

GODADDY INC. 
 2015
EQUITY INCENTIVE PLAN 
 EXERCISE NOTICE 

GoDaddy Inc. 
 14455 N. Hayden Road 

Scottsdale, Arizona 85260 
 Attention: Stock Administration 

 

			
	Purchaser Name:		  

		
	Stock Option Grant Date:		  

		
	Exercise Date:		  

		
	Number of Shares Exercised:		  

		
	Per Share Exercise Price:		  

		
	Total Exercise Price:		  

		
	Exercise Price Payment Method:		  

		
	Tax-Related Items Payment Method:		  

 The information in the table above is incorporated in this Exercise Notice. 

1. Exercise of Option. Effective as the Exercise Date, I elect to purchase Number of Shares Exercised (“Exercised
Shares”) under the referenced Stock Option Agreement (the “Agreement”) for the Total Exercise Price. 

2. Delivery of Payment. With this Exercise Notice, I am delivering the Total Exercise Price and any required Tax-Related Items
to be paid in connection with purchase of the Exercised Shares. I am paying my total purchase price by Purchase Price Payment Method and the Tax-Related Items by Tax-Related Items Payment Method. 

3. Representations of Purchaser. I acknowledge 

(a) I have received, read and understood the Plan and the Agreement and agree to be bound by their terms and conditions. 

(b) The exercise will not be completed until this Exercise Notice, Total Exercise Price, and all Tax-Related Payments are received by the
Company. 
 (c) I have no rights as a stockholder of the Company, including as to voting Shares and the receipt of dividends and
distributions on such Shares until the Shares have been issued and recorded on the records of the Company or its transfer agents or registrars. 

  
 - 1 - 

 (d) That no adjustment will be made for a dividend or other right for which the record date is
prior to the date of issuance, except as provided in Section 13 of the Plan. 
 (e) There may be adverse tax consequences to exercising
the Option and I am not relying on the Company for tax advice but have had an opportunity to obtain the advice of personal tax, legal and financial advisors prior to exercising. 

(f) The modification and choice of law provisions of the Agreement also govern this Exercise Notice. 

4. Entire Agreement; Governing Law. The Plan and Agreement are incorporated by reference. This Exercise Notice, the Plan and the
Agreement are the entire agreement of the parties with respect to the Options and this exercise and supersede in their entirety all prior undertakings and agreements of the Company and Purchaser with respect to their subject matter.  

 

			
	Submitted by:
	
	PURCHASER
	
	  

	Signature
		
	Address:		  

			  

			  

  
 - 2 - 

 GODADDY INC. 

2015 EQUITY INCENTIVE PLAN 

NOTICE OF RESTRICTED STOCK UNIT GRANT AND RESTRICTED STOCK UNIT AGREEMENT 

Terms defined in the GoDaddy Inc. 2015 Equity Incentive Plan (the “Plan”) will have the same defined meanings in this Notice of Restricted
Stock Unit Grant and Restricted Stock Unit Agreement (the “Notice of Grant”), including the Terms and Conditions of Restricted Stock Unit Grant, and all exhibits to these documents (all together, the “Agreement”).

 Participant has been granted this Restricted Stock Unit (“RSU”) Grant with terms below and subject to the terms and conditions of the
Plan and this Agreement, as follows: 
  

					
	Participant		  
		
			
	Grant Number		  
		
			
	Grant Date		  
		
			
	Vesting Start Date		  
		
			
	 Number of Shares Granted
		  
		

 Vesting Schedule: 
 Unless
the vesting is accelerated, the RSUs will vest on the following schedule: 
 If Participant continues to be a Service Provider through each
such date, 25% of the RSUs will vest on each of the first 4 RSU Vesting Dates following the Grant Date. 
 “RSU Vesting Date” means
                . 
 If Participant ceases to be a Service Provider
for any or no reason before Participant vests in the RSUs, the unvested portion of the RSUs will terminate pursuant to the terms of Section 5 of the Terms and Conditions of Restricted Stock Unit Grant. 

Participant’s signature below indicates that: 
  

	 	(i)	He or she agrees that this Restricted Stock Unit Grant is granted under and governed by the terms and conditions of the Plan and this Agreement, including their exhibits and appendices. 

 

	 	(ii)	He or she understands that the Company is not providing any tax, legal or financial advice and is not the Company making any recommendations regarding Participant’s participation in the Plan, or Participant’s
acquisition or sale of Shares. 

  

	 	(iii)	He or she has reviewed the Plan and this Agreement, has had an opportunity to obtain the advice of personal tax, legal and financial advisors prior to signing this Agreement and fully understands all provisions of the
Plan and Agreement. He or she will consult with his or her own personal tax, legal and financial advisors before taking any action related to the Plan. 

  

	 	(iv)	He or she has read and agrees to each provision of Section 10 of this Agreement. 

  

	 	(v)	He or she will notify the Company of any change to the contact address below. 

			
	PARTICIPANT
	
	  

	Signature
		
	Address:		  

			  

			  

  
 - 2 - 

 EXHIBIT A 

TERMS AND CONDITIONS OF RESTRICTED STOCK UNIT GRANT 

1. Grant. The Company grants the Participant an award of RSUs as described on the Notice of Grant. If there is a conflict between the
Plan, this Agreement, or any other agreement with Participant governing such Award, the forgoing documents will take precedence and prevail in the following order: (a) the Plan, (b) the Agreement, and (c) any other agreement between
the Company and the Participant governing this Award. 
 2. Company’s Obligation to Pay. Each RSU represents the right to
receive a Share on the date it vests. Unless and until an RSU has vested in the manner set forth in Sections 3 or 4, Participant will have no right to payment of with respect to any such RSU. Prior to actual payment of any vested RSU, the RSU
will represent an unsecured obligation of the Company, payable (if at all) only from the general assets of the Company. Any RSUs that vest in accordance with Sections 3 or 4 will be paid to Participant (or in the event of Participant’s death,
to his or her estate) in whole Shares, subject to Participant satisfying any obligations for Tax-Related Items (as defined in Section 7). Subject to the provisions of Sections 4 and 7, vested RSUs will be paid in whole Shares as soon as
practicable after vesting, but in each such case within the period 60 days following the vesting date. In no event will Participant be permitted, directly or indirectly, to specify the taxable year of the payment of any RSUs payable under this
Agreement. 
 3. Vesting Schedule. The RSUs will only vest under the Vesting Schedule on the Notice of Grant or as set out in
Section 4 of this Agreement. RSUs scheduled to vest on a date or upon the occurrence of a condition will not vest unless Participant continues to be a Service Provider beginning on the Grant Date through the date that the vesting is scheduled
to occur. The Administrator may modify the vesting schedule pursuant to its authority under the Plan if Participant takes a leave of absence or has a reduction in hours worked. 

4. Administrator Discretion. The Administrator, in its discretion, may accelerate the vesting of any portion of the RSUs at any time,
subject to the terms of the Plan. In that case, the RSUs will be vested as of the date and to the extent specified by the Administrator and will be paid as provided in Section 2 above. The payment of Shares vesting pursuant to this
Section 4 will be paid at a time or in a manner that is exempt from, or complies with, Code Section 409A. 
 5. Forfeiture upon
Termination of Status as a Service Provider. Any RSUs that have not vested as of the time of Participant’s termination as a Service Provider will cease vesting and will revert to the Plan on the 30th day following the Termination of Status
Date, subject to Applicable Laws. The date of Participant’s termination as a Service Provider is detailed in Section 3(c) of the Plan. 

6. Death of Participant. Any distribution or delivery to be made to Participant under this Agreement will, if Participant is then
deceased, be made to the administrator or executor of Participant’s estate or, if the Administrator permits, Participant’s designated beneficiary. Any such transferee must furnish the Company with (a) written notice of his or her
status as transferee, and (b) evidence satisfactory to the Company to establish the validity of the transfer and compliance with any laws or regulations pertaining to said transfer. 

7. Tax Obligations. 
 (a)
Tax Withholding.  
 (i) No Shares issuable on a vesting date will be issued to Participant until satisfactory arrangements
(as determined by the Administrator) have been made by Participant for the payment of income, employment, social insurance, National Insurance Contributions, payroll tax, fringe benefit tax, 

  
 - 3 - 

 
payment on account or other tax-related items related to Participant’s participation in the Plan and legally applicable to Participant, including, but not limited to, the grant, vesting or
settlement of the RSUs, the subsequent sale of Shares acquired pursuant to such settlement and the receipt of any dividends (“Tax-Related Items”) that the Administrator determines must be withheld. If Participant is a non-U.S.
employee, the method of payment of Tax-Related Items may be restricted by the Appendix. If Participant fails to make satisfactory arrangements for the payment of any Tax-Related Items hereunder at the time any applicable RSUs otherwise are scheduled
to vest pursuant to Sections 3 or 4 or Tax-Related Items related to RSUs otherwise are due, Participant will permanently forfeit such RSUs and any right to receive Shares thereunder and the RSUs will be returned to the Company at no cost to the
Company. 
 (ii) The Company has the right (but not the obligation) to satisfy any Tax-Related Items by withholding from proceeds of the
sale of Shares acquired upon settlement of the RSUs through a sale arranged by the Company (on Participant’s behalf pursuant to this authorization without further consent) and, until determined otherwise by the Company, this will be the method
by which such tax withholding obligations are satisfied, subject to Applicable Law. 
 (iii) The Company also has the right (but not the
obligation) to satisfy any Tax-Related Items by reducing the number of Shares otherwise deliverable to Participant. 
 (iv) Further, if
Participant is subject to taxation in more than one jurisdiction between the Grant Date and the date of any relevant taxable or tax withholding event, the Company and/or Participant’s Employer (the “Employer”), or former
Employer may withhold or account for tax in more than one jurisdiction. 
 (v) Regardless of any action of the Company or the Employer,
Participant acknowledges that the ultimate liability for all Tax-Related Items is and remains Participant’s responsibility and may exceed the amount actually withheld by the Company or the Employer. Participant further acknowledges that the
Company and the Employer (1) make no representations or undertakings regarding the treatment of any Tax-Related Items in connection with any aspect of the RSUs; and (2) do not commit to and are under no obligation to structure the terms of
the grant or any aspect of the RSUs to reduce or eliminate Participant’s liability for Tax-Related Items or achieve any particular tax result. 

(b) Code Section 409A. This Section 7(b) may not apply if the Participant is not a U.S. taxpayer. 

(i) If the vesting of any portion of the RSUs is accelerated in connection with Participant’s termination of status as a Service
Provider (provided that such termination is a “separation from service” within the meaning of Code Section 409A) and if (x) Participant is a “specified employee” within the meaning of Code Section 409A at the time
of such termination as a Service on the Provider and (y) the payment of such accelerated RSUs will result in the imposition of additional tax under Code Section 409A if paid to Participant on or within the 6-month period following
Participant’s termination as a Service Provider, then the payment of such accelerated RSUs will not be made until the first day after the end of the 6-month period. 

(ii) If the termination as a Service Provider is due to death, the delay under Section 7(b)(i) will not apply. If Participant dies
following his or her termination as a Service Provider, the delay under Section 7(b)(i) will be disregarded and the RSUs will be paid in Shares to Participant’s estate as soon as practicable following his or her death. 

(iii) All payments and benefits under this Restricted Stock Unit Grant Agreement are intended to be exempt from, or comply with, the
requirements of Code Section 409A so that none of the RSUs or Shares issuable upon the vesting of RSUs will be subject to the additional tax imposed under Code Section 409A and the Company and Participant intend that any ambiguities be
interpreted so that the RSUs are exempt from or comply with Code Section 409A. 

  
 - 4 - 

 (iv) Each payment under this Agreement is intended to be a separate payment as described in
Treasury Regulations Section 1.409A-2(b)(2). 
 8. Forfeiture or Clawback. The RSUs (including any proceeds, gains or other
economic benefit received by the Participant from a subsequent sale of Shares issued upon vesting) will be subject to any compensation recovery or clawback policy implemented by the Company before or after the date of this Agreement. This includes
any clawback policy adopted to comply with the requirements of Applicable Laws. 
 9. Rights as Stockholder. Participant’s
rights as a stockholder of the Company, including as to voting Shares and the receipt of dividends and distributions on such Shares will not begin until the shares have been issued and recorded on the records of the Company or its transfer agents or
registrars. 
 10. Acknowledgements and Agreements. Participant’s signature on the Notice of Grant accepting the grant of RSUs,
indicates that: 
 (a) PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF THESE RSUS IS EARNED ONLY BY CONTINUING AS A SERVICE PROVIDER
AND THAT BEING HIRED, AND GRANTED THESE RSUS WILL NOT RESULT IN VESTING. 
 (b) PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES THAT THESE RSUS
AND THIS AGREEMENT DO NOT CREATE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND WILL NOT INTERFERE IN ANY WAY WITH PARTICIPANT’S RIGHT OR THE RIGHT OF
PARTICIPANT’S EMPLOYER (OR ENTITY TO WHICH HE OR SHE IS PROVIDING SERVICES) TO TERMINATE PARTICIPANT’S RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH OR WITHOUT CAUSE, SUBJECT TO APPLICABLE LAWS. 

(c) Participant agrees that this Agreement and its incorporated documents reflect all agreements on its subject matters and that he or she is
not accepting this Agreement based on any promises, representations, or inducements other than those reflected in the Agreement. 
 (d)
Participant agrees that delivery of any documents related to the Plan or Awards under the Plan, including the Plan, the Agreement, the Plan’s prospectus and any reports of the Company provided generally to the Company’s stockholders, may
be made by electronic delivery. Such means of electronic delivery may include but do not necessarily include the delivery of a link to a Company intranet or the Internet site of a third party involved in administering the Plan, the delivery of the
document via e-mail or such other means of electronic delivery specified by the Company. The Participant consents to the electronic delivery of the Plan documents and this Award Agreement. The Participant acknowledges that he or she may receive from
the Company a paper copy of any documents delivered electronically at no cost to the Participant by contacting the Company by telephone or in writing. The Participant further acknowledges that the Participant will be provided with a paper copy of
any documents if the attempted electronic delivery of such documents fails. Similarly, the Participant understands that the Participant must provide the Company or any designated third party administrator with a paper copy of any documents if the
attempted electronic delivery of such documents fails. Participant may revoke his or her consent to the electronic delivery of documents or may change the electronic mail address to which such documents are to be delivered (if Participant has
provided an electronic mail address) at any time by notifying the Company of such revoked consent or revised e-mail address by telephone, postal service or electronic mail. Finally, the Participant understands that he or she is not required to
consent to electronic delivery of documents. 

  
 - 5 - 

 (e) Participant accepts that all good faith decisions or interpretations of the Administrator
regarding the Plan and Awards under the Plan are binding, conclusive and final. 
 (f) Participant agrees that the Plan is established
voluntarily by the Company, it is discretionary in nature, and may be amended, suspended or terminated by the Company at any time, to the extent permitted by the Plan. 

(g) Participant agrees that the grant of RSUs is voluntary and occasional and does not create any contractual or other right to receive future
grants of RSUs, or benefits in lieu of RSUs, even if RSUs have been granted in the past. 
 (h) Participant agrees that all decisions
regarding future Awards, if any, will be at the sole discretion of the Company. 
 (i) Participant agrees that he or she is voluntarily
participating in the Plan. 
 (j) Participant agrees that the RSUs and any Shares acquired under the Plan are not intended to replace any
pension rights or compensation. 
 (k) Participant agrees that the RSUs and Shares acquired under the Plan and the income and value of same,
are not part of normal or expected compensation for any purpose, including for purposes of calculating any severance, resignation, termination, redundancy, dismissal, end-of-service payments, bonuses, holiday pay, long-service awards, pension or
retirement or welfare benefits or similar payments. 
 (l) Participant agrees that the future value of the Shares underlying the RSUs is
unknown, indeterminable, and cannot be predicted with certainty; 
 (m) Participant agrees that, for purposes of the RSUs,
Participant’s engagement as a Service Provider will be considered terminated as of the Termination of Status Date (regardless of the reason for such termination and whether or not the termination is later found to be invalid or in breach of
employment laws in the jurisdiction where Participant is a Service Provider or the terms of Participant’s engagement agreement, if any), and unless otherwise expressly provided in this Agreement or determined by the Administrator. 

(n) Participant agrees that any right to vest in the RSUs under the Plan, if any, will terminate as of the Termination of Status date and will
not be extended by any notice period (e.g., Participant’s period of service would not include any contractual notice period or any period of “garden leave” or similar period mandated under employment laws (including common law,
if applicable) in the jurisdiction where Participant is a Service Provider or Participant’s engagement agreement or employment agreement, if any, unless Participant is providing bona fide services during such time). 

(o) Participant agrees that the Administrator has the exclusive discretion to determine when Participant is no longer actively providing
services for purposes of his or her RSUs (including whether Participant may still be considered to be providing services while on a leave of absence). 

(p) Participant agrees that none of the Company, the Employer, or any Parent or Subsidiary will be liable for any foreign exchange rate
fluctuation between Participant’s local currency and the United States Dollar that may affect the value of the RSUs or of any amounts due to Participant pursuant to the settlement of the RSUs or the subsequent sale of any Shares acquired upon
settlement. 
 (q) Participant has read and agrees to the Data Privacy Provisions of Section 11 of this Agreement. 

  
 - 6 - 

 (r) Participant agrees that no claim or entitlement to compensation or damages shall arise from
forfeiture of the RSUs resulting from the termination of Participant’s status as a Service Provider (for any reason whatsoever whether or not later found to be invalid or in breach of employment laws in the jurisdiction where Participant is a
Service Provider or the terms of Participant’s service agreement, if any), and in consideration of the grant of the RSUs to which Participant is otherwise not entitled, Participant irrevocably agrees never to institute any claim against
the Company or any member of the Company Group, waives his or her ability, if any, to bring any such claim, and releases the Company and all members of the Company Group from any such claim; if, notwithstanding the foregoing, any such claim is
allowed by a court of competent jurisdiction, then, by participating in the Plan, Participant shall be deemed irrevocably to have agreed not to pursue such claim and agrees to execute any and all documents necessary to request dismissal or
withdrawal of such claim. 
 11. Data Privacy. 

(a) Participant voluntarily consents to the collection, use and transfer, in electronic or other form, of Participant’s personal data
as described in this Agreement and any other Award materials (“Data”) by and among, as applicable, the Employer, the Company and any member of the Company Group for the exclusive purpose of implementing, administering and
managing Participant’s participation in the Plan. 
 (b) Participant understands that the Company and the Employer may hold
certain personal information about Participant, including, but not limited to, Participant’s name, home address and telephone number, date of birth, social insurance number or other identification number, salary, nationality, job title, any
shares of stock or directorships held in the Company, details of all equity awards or any other entitlement to stock awarded, canceled, exercised, vested, unvested or outstanding in Participant’s favor, for the exclusive purpose of
implementing, administering and managing the Plan. 
 (c) Participant understands that Data will be transferred to one or more a
stock plan service provider(s) selected by the Company, which may assist the Company with the implementation, administration and management of the Plan. Participant understands that the recipients of the Data may be located in the United States or
elsewhere, and that the recipient’s country (e.g., the United States) may have different data privacy laws and protections than Participant’s country. Participant understands that if he or she resides outside the United States, he or she
may request a list with the names and addresses of any potential recipients of the Data by contacting his or her local human resources representative. Participant authorizes the Company and any other possible recipients that may assist the Company
(presently or in the future) with implementing, administering and managing the Plan to receive, possess, use, retain and transfer the Data, in electronic or other form, for the sole purposes of implementing, administering and managing
Participant’s participation in the Plan. 
 (d) Participant understands that Data will be held only as long as is necessary to
implement, administer and manage Participant’s participation in the Plan. Participant understands that if he or she resides in certain jurisdictions outside the United States, to the extent required by Applicable Laws, he or she may, at any
time, request access to Data, request additional information about the storage and processing of Data, require any necessary amendments to Data or refuse or withdraw the consents given by accepting these RSUs, in any case without cost, by contacting
in writing his or her local human resources representative. Further, Participant understands that he or she is providing these consents on a purely voluntary basis. If Participant does not consent, or if Participant later seeks to revoke his or her
consent, his or her engagement as a Service Provider with the Employer will not be adversely affected; the only consequence of refusing or withdrawing Participant’s consent is that the Company will not be able to grant Participant awards under
the Plan or administer or maintain awards. Therefore, Participant understands that refusing or withdrawing his or her consent may affect Participant’s ability to participate in the Plan (including the right to retain the RSUs ). Participant
understands that he or she may contact his or her local human resources representative for more information on the consequences of Participant’s refusal to consent or withdrawal of consent. 

  
 - 7 - 

 12. Miscellaneous. 

(a) Address for Notices. Any notice to be given to the Company under the terms of this Agreement must be addressed to the Company at
GoDaddy Inc., 14455 N. Hayden Road, Scottsdale, Arizona 85260 until the Company designates another address in writing. 
 (b)
Non-Transferability of RSUs. The RSUs may not be transferred other than by will or the laws of descent or distribution. 

(c) Binding Agreement. If any RSUs are transferred, this Agreement will be binding upon and inure to the benefit of the heirs,
legatees, legal representatives, successors and assigns of the parties to this Agreement. 
 (d) Additional Conditions to
Issuance of Stock. If the Company determines that the listing, registration, qualification or rule compliance of the Shares upon any securities exchange or under any state, federal or foreign law, the tax code and related regulations or the
consent or approval of any governmental regulatory authority is necessary or desirable as a condition to the issuance of Shares to, Participant (or his or her estate), no issuance will occur until such condition has been satisfied in a manner
acceptable to the Company. The Company will try to meet the requirements of any such state, federal or foreign law or securities exchange and to obtain any such consent or approval of any such governmental authority or securities exchange. 

 (e) Captions. Captions provided in this Agreement are for convenience only and are not to serve as a basis for
interpretation or construction of this Agreement. 
 (f) Agreement Severable. If any provision of this Agreement is
held invalid or unenforceable, that provision will be severed from the remaining provisions of this Agreement and the invalidity or unenforceability will have no effect on the remainder of the Agreement. 

(g) Non-U.S. Appendix. The RSUs are subject to any special terms and conditions set forth in any appendix to this Agreement for
Participant’s country (the “Appendix”). If Participant relocates to a country included in the Appendix, the special terms and conditions for that country will apply to Participant to the extent the Company determines that
applying such terms and conditions is necessary or advisable for legal or administrative reasons. 
 (h) Choice of Law;
Choice of Forum. The Plan, all Awards and all determinations made and actions taken under the Plan, to the extent not otherwise governed by the laws of the United States, will be governed by the laws of the State of Delaware without giving
effect to principles of conflicts of law. For purposes of litigating any dispute that arises under this Plan, a Participant’s acceptance of an Award is his or her consent to the jurisdiction of the State of Delaware, and agree that any such
litigation will be conducted in Delaware Court of Chancery, or the federal courts for the United States for the District of Delaware, and no other courts, regardless of where a Participant’s services are performed. 

(i) Modifications to the Agreement. The Plan and this Agreement constitute the entire understanding of the parties on the subjects
covered. Participant expressly warrants that he or she is not accepting this Agreement in reliance on any promises, representations, or inducements other than those contained herein. Modifications to this Agreement or the Plan can be made only in an
express written contract executed by a duly authorized officer of the Company. Notwithstanding anything to the contrary in the Plan or this Agreement, the Company reserves the right to revise the Agreement as it deems necessary or advisable, in its
sole discretion and without the consent of Participant, to comply with Code Section 409A or to otherwise avoid imposition of any additional tax or income recognition under Code Section 409A in connection to these RSUs, or to comply with
other Applicable Laws. 

  
 - 8 - 

 (j) Waiver. Participant acknowledges that a waiver by the Company of breach of any
provision of this Agreement will not operate or be construed as a waiver of any other provision of this Agreement, or of any subsequent breach by Participant or any other Participant. 

  
 - 9 - 

 EXHIBIT B 

APPENDIX TO RESTRICTED STOCK UNIT AGREEMENT 

Terms and Conditions 
 This Appendix to Restricted
Stock Unit Agreement (the “Appendix”) includes additional terms and conditions that govern the RSUs granted to me under the Plan if I reside in one of the countries listed below on the Grant Date or I move to one of the listed
countries. Capitalized terms used but not defined in this Appendix have the meanings set forth in the Plan and/or the Agreement. 
 Notifications

 This Appendix may also include information regarding exchange controls and certain other issues of which you should be aware with respect to
participation in the Plan. The information is based on the securities, exchange control, and other Applicable Laws in effect in the respective countries as of February 15, 2015. Such Applicable Laws are often complex and change frequently. As a
result, the Company strongly recommends that you not rely on the information in this Appendix as the only source of information relating to the consequences of participation in the Plan because the information may be out of date at the time you sell
Shares acquired under the Plan. 
 In addition, the information contained in this Appendix is general in nature and may not apply to your particular
situation, and the Company is not in a position to assure you of a particular result. You are advised to seek appropriate professional advice as to how the Applicable Laws in your country may apply to your situation. 

Finally, if you are a citizen or resident of a country other than the one in which you are currently working, transfers employment after the RSUs are granted,
or is considered a resident of another country for local law purposes, the information in this Appendix may not apply to you, and the Administrator will determine to what extent the terms and conditions in this Appendix apply. 

BRAZIL 
 Notifications 

Report of Overseas Assets. If you are resident or domiciled in Brazil, you will be required to submit an annual declaration of assets and rights held
outside of Brazil to the Central Bank of Brazil if the aggregate value of such assets and rights equals or exceeds US$100,000. Assets and rights that must be reported include, but are not limited to, the Shares acquired under the Plan. 

CANADA 
 Terms and Conditions 

Labor Law Acknowledgement. In the event of the termination of my status as a Service Provider (for any reason whatsoever, whether or not later found to
be invalid or in breach of employment laws in the jurisdiction where I am employed or the terms of my employment agreement, if any), my right to participate in the Plan and any RSUs granted to me under the Plan, if any, will terminate effective as
of the date that is the earlier of: (i) my Termination of Status Date; (ii) the date that I receive written notice of termination of my status as a Service Provider from the Company or the Employer (regardless of any notice period or
period of pay in lieu of such notice mandated under the employment laws in the jurisdiction where I am employed or the terms of my employment agreement, if any); or (iii) the date that I am no longer actively employed by the Company Group, with
such date being determined by the Company in its sole discretion. 

  
 - 10 - 

 The following provisions will apply if you are a resident of Quebec: 

Authorization to Release Necessary Personal Information. I hereby authorize the Company Group and its representatives to discuss with and obtain all
relevant information from all personnel, professional or not, involved in the administration and operation of the Plan. I further authorize the Company Group and its designated Plan broker(s) to disclose and discuss the Plan with their advisors. I
further authorize the Employer to record such information and to keep such information in my employee file. 
 English Language Provision. I hereby
provide my consent to receive Plan information in English through my participation in the Plan. Specifically, I acknowledge as follows: 

The parties acknowledge that it is their express wish that the Agreement, as well as all documents, notices and legal proceedings entered into,
given or instituted pursuant hereto or relating directly or indirectly hereto, be drawn up in English. 
 Disposition relative à
l’utilisation de la langue anglaise. Par la présente, je consens à recevoir les informations relatives au Plan en anglais par le biais de mon participation au Plan. Particulièrement, je reconnais comme suit: 

Les parties reconnaissent avoir exigé la rédaction en anglais du Contrat, ainsi que de tous documents exécutés,
avis donnés et procédures judiciaires intentées, directement ou indirectement, relativement à la présente convention. 

CZECH REPUBLIC 
 Notifications 

Securities Disclaimer. The participation in the Plan is exempt or excluded from the requirement to publish a prospectus under the EU Prospectus
Directive as implemented in the Czech Republic. 
 INDIA 

Notifications 
 Exchange Control Information.
Indian residents are required to repatriate any cash dividends paid on Shares acquired under the Plan and any proceeds from the sale of such Shares to India within 90 days of receipt. Upon repatriation, the individual will receive a foreign inward
remittance certificate (“FIRC”) from the bank where he or she deposits the foreign currency and he or she should maintain the FIRC as evidence of the repatriation of funds in the event the Reserve Bank of India or the Employer
requests proof of repatriation. It is your responsibility to comply with applicable exchange control laws in India. 
 Tax Reporting Obligation.
Indian residents are required to declare the following items in their annual tax return: (i) any foreign assets held by them (including Shares acquired under the Plan), and (ii) any foreign bank accounts for which they have signing
authority. It is your responsibility to comply with applicable foreign asset tax laws in India and you should consult with your personal tax advisor to ensure that you are properly reporting your foreign assets and bank accounts. 

  
 - 11 - 

 ISRAEL 

Notifications 
 Securities Notification. The
grant of the RSUs under the Plan is exempt from securities reporting and disclosure requirements with the Israel Securities Authority. 
 Tax
Notification. The RSUs are not intended to qualify for tax qualified treatment in Israel, including without limitation, under Section 102 of the Israeli Ordinance and Income Tax Rules (Tax Benefits in Share Issuance to Employees) 5763-2003.

 MEXICO 
 Notifications 

Further Employment and Labor Law Acknowledgments. Through the Agreement, you acknowledge that as an employee of a Mexican company you are entitled to
participate in the Plan, therefore you have the entire right to participate or not. 
 You accept and acknowledge that your sole and exclusive Employer is
the Company’s Mexican affiliate, therefore, any and all provisions in the Agreement establishing or making reference to the Employer, employment, employment agreement or employment relationship, means and refers exclusively to the
Company’s Mexican affiliate, as your Employer. 
 NETHERLANDS 

Notifications 
 You should be aware of the Dutch
insider trading rules, which may affect the issuance of Shares acquired under the Plan. In particular, you may be prohibited from effecting certain share transactions if you have insider information regarding the Company. Below is a discussion of
the applicable restrictions. You are advised to read the discussion carefully to determine whether the insider rules could apply to you. If it is uncertain whether the insider rules apply, the Company recommends that you consult with a legal
advisor. The Company cannot be held liable if you violate the Dutch insider trading rules. You are responsible for ensuring your compliance with these rules. 

Prohibition Against Insider Trading. Dutch securities laws prohibit insider trading. The regulations are based upon the European Market Abuse Directive
and are stated in section 5:56 of the Dutch Financial Supervision Act (Wet op het financieel toezicht or Wft) and in section 2 of the Market Abuse Decree (Besluit marktmisbruik Wft). For further information you are
referred to the website of the Authority for the Financial Markets (AFM); http://www.afm.nl/~/media/Files/brochures/2012/insider-dealing.ashx. 

Given the broad scope of the definition of inside information, certain employees of the Company working at its Dutch affiliate may have inside information and
thus are prohibited from making a transaction in securities in the Netherlands at a time when they have such inside information. By entering into the Agreement and participating in the Plan, you acknowledge having read and understood the
notification above and acknowledge that it is your responsibility to comply with the Dutch insider trading rules, as discussed herein. 
 Securities
Disclaimer. Participation in the Plan is exempt or excluded from the requirement to publish a prospectus under the EU Prospectus Directive as implemented in the Netherlands. 

SINGAPORE 
 Notifications 

Securities Law Information. The grant of RSUs under the Plan is being made pursuant to the “Qualifying Person” exemption under section
273(1)(f) of the Singapore Securities and Futures Act (Chapter 289, 2006 Ed.) (“SFA”). 

  
 - 12 - 

 
The Plan has not been lodged or registered as a prospectus with the Monetary Authority of Singapore. Further, the RSUs granted under the Plan are subject to section 257 of the SFA and you are not
permitted to sell, or offer to sell, any Shares in Singapore unless such sale or offer is made pursuant to the exemptions under Part XIII Division (1) Subdivision (4) (other than section 280) of the SFA. 

Director Notification Obligation. Directors, associate directors or shadow directors of a Singapore Parent, Subsidiary or affiliate are subject to
certain notification requirements under the Singapore Companies Act. Among these requirements is an obligation to notify such entity in writing within two business days of any of the following events: (i) the acquisition or disposal of an
interest (e.g., RSUs granted under the Plan or Shares) in the Company or any Parent, Subsidiary or affiliate, (ii) any change in previously-disclosed interests (e.g., upon the issuance of Shares upon vesting of the RSUs granted under the Plan),
or (iii) becoming a director, associate director or shadow director of a Parent, Subsidiary or affiliate in Singapore, if the individual holds such an interest at that time. 

Insider Trading Notification. You should be aware of the Singapore insider-trading rules as these rules may impact your ability to acquire or dispose
of Shares or rights to acquire Shares (e.g., RSUs granted under the Plan). Under the Singapore insider trading rules, you are prohibited from selling Shares when you are in possession of information concerning the Company which is not generally
available and which you know or should know will have a material effect on the price of such Shares once such information is generally available. 

UNITED KINGDOM 
 Terms and Conditions 

Tax Obligations. The following provision supplements Section 7 of the Agreement: 

Tax-Related Items shall include primary and to the extent legally possible secondary class 1 National Insurance Contributions (“NICs”). 

I agree that the Company or the Employer may calculate the Tax-Related Items to be withheld and accounted for by reference to the maximum applicable rates,
without prejudice to any right I may have to recover any overpayment from relevant UK tax authorities. If payment or withholding of any income tax liability arising in connection with my participation in the Plan is not made by me to the Employer
within ninety (90) days of the event giving rise to such income tax liability or such other period specified in Section 222(1)(c) of the UK Income Tax (Earnings and Pensions) Act 2003 (the “Due Date”), I understand and
agree that the amount of any uncollected income tax will constitute a loan owed by me to the Employer, effective on the Due Date. I understand and agree that the loan will bear interest at the then-current official rate of Her Majesty’s Revenue
and Customs, it will be immediately due and repayable by me, and the Company and/or the Employer may recover it at any time thereafter by any of the means referred to in the Plan and/or this Agreement. Notwithstanding the foregoing, I understand and
agree that if I am a director or an executive officer of the Company (within the meaning of such terms for purposes of Section 13(k) of the Exchange Act), I will not be eligible for such a loan to cover the income tax liability. In the event
that I am a director or executive officer and the income tax is not collected from or paid by me by the Due Date, I understand that the amount of any uncollected income tax will constitute an additional benefit to me on which additional income tax
and NICs will be payable. I understand and agree that I be responsible for reporting and paying any income tax due on this additional benefit directly to Her Majesty’s Revenue and Customs under the self-assessment regime and for reimbursing the
Company or the Employer (as appropriate) for the value of any primary and (to the extent legally possible) secondary class 1 NICs due on this additional benefit which the Company or the Employer may recover from you by any of the means referred to
in the Plan and/or the Agreement. 

  
 - 13 - 

 Notification 

Securities Disclaimer. Neither the Agreement nor the Appendix is an approved prospectus for the purposes of section 85(1) of the Financial Services and
Markets Act 2000 (“FSMA”) and no offer of transferable securities to the public (for the purposes of section 102B of FSMA) is being made in connection with the Plan. The Plan is exclusively available in the UK to bona fide employees
and former employees and any other UK Subsidiary. 

*        *        * 

  
 - 14 -EX-10.12

 Exhibit 10.12 

EXECUTION VERSION 

This TRANSACTION AND MONITORING FEE AGREEMENT (this “Agreement”) is dated as of December 16, 2011 and is
among Go Daddy Operating Company, LLC, a Delaware limited liability company (the “Company”), Kohlberg Kravis Robers & Co L.P., a Delaware limited partnership (“KKR”), Silver Lake Management Company
III, L.L.C., a Delaware limited liability company (“Silver Lake”), and TCV VII Management, L.L.C., a Delaware limited liability company (“TCV”, and together with Silver Lake and KKR, the
“Managers” and each a “Manager”). Capitalized terms used herein and not otherwise defined shall have the meanings set forth in the Amended and Restated Limited Liability Company Agreement of Desert
Newco, LLC (together with its successors, including any IPO Corporation, “Newco”), dated as of December 16, 2011 (as it may be amended, supplemented or modified, the “LLC Agreement”). 

BACKGROUND 
 1. Newco, the
sole member of the Company, has entered into a Unit Purchase Agreement, dated as of July 1, 2011 (as amended, supplemented or modified, the “Purchase Agreement”), with Gorilla Acquisition LLC, a Delaware limited
liability company (“Investor”) and The Go Daddy Group, Inc., an Arizona corporation (“Holdings”). 

2. Pursuant to the Purchase Agreement, Affiliates of the Managers, as assignees of the rights of Investor, will acquire from Holdings a
majority of the issued and outstanding limited liability company membership units of Newco (the “Transaction”). 

3. Each of the Managers has expertise in the areas of finance, strategy, investment, acquisitions and other matters relating to the Company,
its subsidiaries and their business and has facilitated the Transaction and certain other related transactions as contemplated by the Purchase Agreement (collectively, the “Transactions”) through its provision of financial
and structural analysis, due diligence investigations, other advice and negotiation assistance with all relevant parties to the Transactions. Each of the Managers has also provided advice and negotiation assistance with relevant parties in
connection with the financing of the Transactions as contemplated by the Purchase Agreement. 
 4. The Company and its subsidiaries desire
to avail themselves, for the term of this Agreement, of each of the Managers’ expertise in providing financial and structural analysis, due diligence investigations, corporate strategy, and other advice and negotiation assistance, which the
Company believes will be beneficial to it and its subsidiaries, and each of the Managers desires to provide the services to the Company and its subsidiaries as set forth in this Agreement in consideration of the payment of the fees described below.

 5. The rendering by each of the Managers of the services described in this Agreement has been made and will be made on the basis that the
Company will pay, or will cause its subsidiaries to pay, the fees described below. 
 In consideration of the premises and agreements
contained herein and of other good and valuable consideration, the sufficiency of which are hereby acknowledged, the parties agree as follows: 

AGREEMENT 
 SECTION
1. Transaction and M&A Management Fees. In consideration of each Manager undertaking financial and structural analysis, due diligence investigations, corporate strategy and other advice and negotiation assistance necessary in order
to enable the Transactions to be consummated, the Company will pay, or will cause its subsidiaries to pay, at 

 
the closing of the Transaction (the “Closing” and the date of such Closing, the “Closing Date”) a one-time, non-refundable and irrevocable
transaction fee, by wire transfer of immediately available funds, of $28,000,000 in the aggregate, apportioned such that (a) Silver Lake (or its designees) receive $11,435,650.56, (b) KKR (or its designees) receive $11,435,650.56 and
(c) TCV (or its designees) receive $5,128,698.88. 
 SECTION 2. Appointment. The Company hereby retains each of the
Managers to render the Services (as defined in Section 3(a)) in accordance with the terms and subject to the conditions of this Agreement. 

SECTION 3. Services. (a) Each Manager, severally and not jointly, agrees that until the expiration of the Term (as defined
below) or the earlier termination of its obligations under this Section 3 pursuant to Section 4(d) hereof, it will render to the Company and its subsidiaries, by and through itself and its Affiliates and such of their
respective officers, employees, representatives, agents and third parties as such Manager may, in its sole discretion (or, in the case of third parties, subject to the reasonable prior approval of the Company), designate from time to time,
monitoring and consulting services in relation to the affairs of the Company and its subsidiaries, including, without limitation, (i) advice regarding the structure, distribution and timing of private or public debt or equity offerings and
advice regarding relationships with the Company’s and its subsidiaries’ lenders and bankers, including in relation to the selection, retention and supervision of independent auditors, outside legal counsel, investment bankers or other
financial advisors or consultants, (ii) advice regarding the strategy of the Company and its subsidiaries, (iii) advice regarding the structuring and implementation of equity participation plans, employee benefit plans and other incentive
arrangements for certain key executives of the Company, (iv) general advice regarding dispositions and/or acquisitions, (v) advice regarding the business of the Company and its subsidiaries and (vi) such other advice directly related
or ancillary to the above services as may be reasonably requested by the Company (collectively, the “Services”). No Manager will have any obligation to provide any other services to the Company or its subsidiaries absent an
agreement between such Manager and the Company or its subsidiaries in respect of the scope of such other services and the payment therefor. 

(b) Any advice or opinions provided by the Managers to the Company in connection with or relating to the Services may not be disclosed by the
Company or referred to by the Company publicly or to any third party (other than the Company’s and its subsidiaries’ legal, tax, financial or other advisors), except with the prior written consent of the Managers; provided, that the
foregoing shall not apply to any disclosure required by law to the extent the Company provides written notice to the Managers promptly after determining that such disclosure is required (unless such notice is prohibited by applicable law), so that
the Managers may seek a protective order or other appropriate remedy (and the Company agrees to cooperate with the Managers in connection with seeking such order or other remedy). In the event that such protective order or other remedy is not
obtained, the Company agrees to furnish only that portion of such advice or opinions that it determines, after consultation with counsel, is legally required, and to exercise reasonable best efforts to obtain assurance that confidential treatment
shall be accorded such disclosed information. 
 (c) It is expressly agreed that the Services to be rendered hereunder will not include
investment banking or other financial advisory services which may be provided by each of the Managers or any of their respective Affiliates to the Company, or any of its subsidiaries, in connection with any specific acquisition, divestiture,
disposition, merger, consolidation, restructuring, refinancing, recapitalization, issuance of private or public debt or equity securities (including, without limitation, an initial public offering of equity securities), financing or similar
transaction by the Company or any of its subsidiaries (each, a “Future Transaction”). Each of the Managers may be entitled to receive additional compensation for providing investment

  
 2 

 
banking or other financial advisory services (collectively, the “Additional Services”) by mutual agreement of the Company or such subsidiary, on the one hand, and each of
the Managers or their respective relevant Affiliates, on the other hand, which such compensation shall not exceed customary fees charged by internationally recognized investment banks serving as financial advisors in similar transactions. For the
avoidance of doubt, Additional Services are not “Permitted Transactions” as such term is defined in the LLC Agreement. 
 (d) The
Managers shall perform all services to be provided hereunder as an independent contractor to the Company and not as employees, agents or representatives of the Company. 

SECTION 4. Management and Other Fees. 

(a) In consideration of the Services being rendered by the Managers, the Company will pay, or shall cause its subsidiaries to pay, to the
Managers an aggregate annual non-refundable and irrevocable management fee (the “Management Fee”) of $2,000,000, which amount shall increase annually by five percent (5%), beginning on the first anniversary of the Closing
Date (the “Base Fee”), payable in quarterly installments in arrears at the end of each calendar quarter, subject to adjustment from time to time as set forth herein. The initial Management Fee shall be prorated to deduct the
portion of the current calendar year which has elapsed prior to the Closing Date. Each installment of the Management Fee shall be apportioned among the Managers pro rata based on the percentage Interest in Newco held by each Manager and its
Affiliates relative only to the percentage Interest in Newco of each of the other Managers and their Affiliates during the period in which such installment accrues. Unless any Manager abstains from receipt of all or any portion of the Management
Fee, each Manager shall be paid its proportionate share of each installment of the Management Fee on the same date. 
 (b) To the extent the
Company and its subsidiaries cannot pay, or cause to be paid, the Management Fee for any reason, including by reason of any prohibition on such payment pursuant to any applicable law or the terms of any contract (including any debt financing) of the
Company or its subsidiaries, the payment by, as applicable, the Company or any of its subsidiaries to the Managers of the accrued and payable Management Fee will be deferred and will be payable immediately on the earlier of (i) the first date
on which the payment of such deferred Management Fee is no longer prohibited by applicable law or the terms of any contract (including any debt financing) of the Company and/or its subsidiaries, as applicable, and the Company or its subsidiaries are
otherwise able to make such payment or to cause such payment to be made and (ii) a total or partial liquidation, dissolution or winding up of the Company. Notwithstanding anything to the contrary herein, under any applicable law or under any
contract applicable to the Company or its subsidiaries, any abstention from receipt of the Management Fee by any Manager shall not be deemed to be a subordination of such payments to any other person, entity or creditor of the Company or its
subsidiaries (including, without limitation, the other Managers). Any such abstention shall be at such Manager’s sole option and discretion and shall in no way impair such Manager’s right to receive and collect such payments or the other
Managers’ right to receive and collect any payment hereunder. Any installment of the Management Fee not paid on the scheduled due date (excluding any abstention from all or any portion of such payment by any Manager) will bear interest, payable
in cash on each scheduled due date, at an annual rate of 9%, compounded quarterly, from the date due until paid. 
 (c) Notwithstanding
anything to the contrary contained in this Agreement, immediately following the consummation of an IPO, this Agreement shall automatically terminate unless the Company, by delivery of a written notice to the Managers prior to such consummation,
otherwise elects to continue this Agreement in full force and effect. In the event of a termination of this Agreement pursuant to the immediately preceding sentence, upon such termination, the Company shall pay, or shall cause its subsidiaries to
pay, (i) any remaining 

  
 3 

 
accrued and unpaid Management Fees and Out-of-Pocket Expenses (as defined below) payable by the Company and its subsidiaries under this Agreement and (ii) a single lump sum nonrefundable and
irrevocable cash payment (the “Lump Sum Fee”) equal to the then present value (using a discount rate equal to the yield to maturity on the date of such written notice of the class of outstanding U.S. government bonds having a
final maturity closest to the tenth anniversary of the date of such termination (the “Discount Rate”)) of all then current and future Management Fees payable under this Agreement, assuming the expiration of the Term is the
tenth anniversary of the date of such termination, and such payment of the Lump Sum Fee and any accrued and unpaid Management Fees and Out-of-Pocket Expenses shall be made to the Managers by wire transfer in same-day funds to the bank account or
accounts designated by each Manager, which payment shall not be refundable under any circumstances. The Lump Sum Fee shall be apportioned among the Managers pro rata based on the percentage Interest in Newco held by each Manager and its
Affiliates relative only to the percentage Interest in Newco of each of the other Managers and their Affiliates as of the date of termination pursuant to this Section 4(c). Upon termination pursuant to this Section 4(c), the
obligations of each Manager to provide the Services hereunder, and the obligations of the Company to pay, and to cause its subsidiaries to pay, Management Fees (except as provided in this Section 4(c)), shall be terminated, but all other
provisions of this Agreement shall continue unaffected. 
 (d) To the extent the Company or its subsidiaries do not pay, or cause to be
paid, any portion of the Lump Sum Fee by reason of any prohibition on such payment pursuant to any applicable law, the terms of any contract (including any debt financing) of the Company or its subsidiaries, any unpaid portion of the Lump Sum Fee
shall be paid to the Managers immediately on the earlier of (i) the first date on which the payment of such unpaid amount is no longer prohibited by applicable law or the terms of any contract (including any debt financing) of the Company or
its subsidiaries, as applicable, and the Company or its subsidiaries are otherwise able to make such payment or to cause such payment to be made and (ii) a total or partial liquidation, dissolution or winding up of the Company. Notwithstanding
anything to the contrary herein, under any applicable law or under any contract applicable to the Company or its subsidiaries, any abstention from receipt of the Lump Sum Fee by any Manager shall not be deemed to be a subordination of such payments
to any other person, entity or creditor of the Company or its subsidiaries (including, without limitation, the other Managers). Any such abstention shall be at each such Manager’s sole option and discretion and shall in no way impair such
Manager’s right to receive and collect such payments or the other Managers’ right to receive and collect any payment hereunder. Any portion of the Lump Sum Payment not paid on the scheduled due date (excluding any abstention from all or
any portion of such payment by any Manager) shall bear interest at an annual rate of 9%, compounded quarterly, from the date due until paid. 

SECTION 5. Reimbursements. In addition to the fees payable pursuant to this Agreement, the Company will pay, or will cause its
subsidiaries to either pay directly, or, in the sole discretion of the Company, reimburse each Manager and each of its Affiliates for each Manager’s and each of its Affiliates’ respective Out-of-Pocket Expenses (as defined below). For the
purposes of this Agreement, the term “Out-of-Pocket Expenses” means the reasonable and documented out-of-pocket costs and expenses incurred by each Manager and its Affiliates (a) on or after August 18, 2010, in
connection with the Transactions and (b) on or after the Closing in connection with the Services, including, in each case and without limitation, (i) fees and disbursements of any independent professionals and organizations, including
independent accountants, outside legal counsel or consultants, retained by such Manager or any of its Affiliates, (ii) costs of any outside services or independent contractors such as financial printers, couriers, business publications, on-line
financial services or similar services, retained or used by such Manager or any of its Affiliates, and (iii) transportation, per diem costs, word processing expenses or any similar expense not associated with such Manager’s or its
Affiliates’ ordinary operations; provided that, the aggregate amount payable or reimbursable by the Company in 

  
 4 

 
respect of Out-of-Pocket Expenses incurred by the Managers at or prior to the Closing Date in connection with the Transactions (excluding those related to the financing of the Transactions, which
shall also be payable by the Company at the Closing) (the “Closing Expenses”) shall not exceed $18,000,000 in the aggregate (the “Closing Expense Payment”), which amount shall be payable at the Closing. The Closing
Expense Payment shall be allocated first to the Managers in respect of Closing Expenses incurred by any Managers and its Affiliates on behalf of the Investor and its assignees or otherwise for the benefit of all of the Managers and their respective
Affiliates (the “Shared Closing Expenses”); provided that if the aggregate amount of the Shared Closing Expenses exceeds $18,000,000, the Closing Expense Payment shall be apportioned among the Managers in a manner such that,
after payment of the Closing Expense Payment to the Managers and to the extent possible, each Manager and its Affiliates shall have no greater outstanding liability in respect of unreimbursed Shared Closing Expenses than any other Manager and its
Affiliates, determined pro rata based on the percentage Interest in Newco of each of the Managers and their Affiliates relative only to the percentage Interest in Newco of each of the other Managers and their Affiliates as of the Closing
Date. If the Closing Expense Payment exceeds the aggregate amount of the Shared Closing Expenses, the remaining amount of the Closing Expense Payment (the “Remaining Expense Payment”) shall be apportioned among the Managers pro
rata based on the percentage Interest in Newco held by each Manager and its Affiliates relative only to the percentage Interest in Newco of each of the other Managers and their Affiliates as of the Closing Date; provided further that if
any Manager incurs Closing Expenses in an amount less than its apportioned share of the Closing Expense Payment, the remaining unallocated amount shall be reapportioned among the remaining Managers in accordance with their relative interest in the
remaining Closing Expense Payment until the remaining Closing Expense Payment is exhausted or all such Closing Expenses have been paid or reimbursed by the Company. All payments or reimbursements for Out-of-Pocket Expenses will be made by wire
transfer in same-day funds promptly upon or as soon as practicable following request for payment or reimbursement in accordance with this Agreement, to the bank account indicated to the Company by the relevant payee. 

SECTION 6. Acknowledgment of Indemnification Agreement. The Investor and the Company (on behalf of itself and its subsidiaries)
hereby acknowledge and agree that the Services provided by the Managers hereunder are being provided subject to the terms of the Indemnification Agreement, dated as of the date hereof, among Newco, the Management Unitholder, the Company, Holdings
and the Sponsor Managers (as defined therein) (as it may be amended, modified or supplemented from time to time, the “Indemnification Agreement”). 

SECTION 7. Accuracy of Information. The Company shall furnish or cause to be furnished to each of the Managers upon reasonable
request such information as each of the Managers believes to be reasonably appropriate to render the Services and to comply with the Securities and Exchange Commission or other legal requirements relating to the beneficial ownership, directly or
indirectly, by the Managers or their respective Affiliates and their respective members, officers and employees of equity securities of the Company or any controlling person or subsidiary thereof (all such information so furnished, the
“Information”). The Company recognizes and confirms that the Managers (a) will use and rely primarily on the Information and on information available from generally recognized public sources in performing the Services
and other services contemplated by this Agreement without having independently verified the same, (b) do not assume responsibility for the accuracy or completeness of the Information and such other information and (c) are entitled to rely
upon the Information without independent verification. 
 SECTION 8. Term. This Agreement will become effective as of the date
hereof and (except as otherwise provided herein and subject to Section 4(c)) will continue until the tenth anniversary of the date hereof (the “Term”); provided, however, that the Term of this Agreement
shall automatically be extended thereafter for successive one-year periods unless either the 

  
 5 

 
Company or the Managers deliver a written notice to the other of its desire to terminate this Agreement at least 90 days prior to the expiration of any such one-year period. Notwithstanding
anything to the contrary set forth herein, (x) the expiration of the Term will not affect the obligations of the Company to pay, or cause to be paid, any amounts accrued but not yet paid as of the date of such expiration and (y) the
provisions of Sections 4(b), 4(d), 5, 6, 7, 8, 9, 11 and 12 hereof will survive the expiration of the Term. The Management Fee will accrue and be payable with respect to the pro rata
portion of the year of the Company in which the Term expires. 
 SECTION 9. Disclaimer, Release and Limitation of Liability.

 (a) Disclaimer; Standard of Care. No Manager nor any of their respective Affiliates makes any representation or warranty, express
or implied, in respect of the Services to be provided hereunder. In no event shall a Manager or any of its former, current and future direct or indirect equityholders, controlling persons, stockholders, directors, officers, employees, agents,
Affiliates, members, managers, general or limited partners or assignees (each, a “Related Party”) be liable to the Company or any of its Affiliates for any act, alleged act, omission or alleged omission that does not
constitute willful misconduct, bad faith or fraud of such Manager or Related Party as determined by a final, non-appealable determination of a court of competent jurisdiction. 

(b) Release. The Company hereby irrevocably and unconditionally releases and forever discharges each Manager and its Related Parties
from any and all liabilities, claims and causes of action related to or arising out of or in connection with the Transactions or the Services or the engagement of such Manager pursuant to, and the performance by such Manager of the Services, that
the Company may have suffered or incurred, or may claim to have suffered or incurred, on or after the date hereof, except with respect to any act or omission that constitutes willful misconduct, bad faith or fraud of such Manager or Related Party as
determined by a final, non-appealable determination of a court of competent jurisdiction. 
 (c) Limitation of Liability. In no event
will any Manager or any of its Related Parties be liable to the Company or any of its Affiliates (i) for any indirect, special, incidental or consequential damages, including, without limitation, lost profits or savings, whether or not such
damages are foreseeable, or for any third-party claims (whether based in contract, tort or otherwise), related to or arising out of or in connection with the Transactions or the Services or the engagement of such Manager pursuant to, and the
performance by such Manager of the Services, that the Company may have suffered or incurred, or may claim to have suffered or incurred, on or after the date hereof, except with respect to any act or omission that constitutes willful misconduct, bad
faith or fraud of such Manager or Related Party as determined by a final, non-appealable determination of a court of competent jurisdiction or (ii) for an amount in excess of the fees actually received by such Manager hereunder except, in each
case, to the extent such liability arises under the Purchase Agreement or the LLC Agreement and subject to any limitations on such liability set forth in the Purchase Agreement, the LLC Agreement or in any other agreement among such Manager or its
Related Party, as applicable, and the Company or any of its Affiliates, as applicable. 
 SECTION 10. Non-exclusive License.
The Company hereby grants the Managers and their Affiliates a non-exclusive license to use the Company’s and its subsidiaries’ trademarks and logos, solely in connection with describing the Managers’ relationship with the Company and
its subsidiaries. 
 SECTION 11. Code Section 409A. 

(a) Notwithstanding anything to the contrary in this Agreement, the payments made or benefits provided to any of the Managers hereunder
are intended to be exempt from or compliant with the provisions of Internal Revenue Code Section 409A and the 

  
 6 

 
regulations and guidance promulgated thereunder (collectively, “Code Section 409A”) and, accordingly, to the maximum extent permitted, this Agreement shall be interpreted to be
exempt from or in compliance therewith with respect to such payments or benefits. Notwithstanding anything to the contrary in this Agreement, the provisions of this Section 11 shall govern with respect to any payments or benefits provided to
any of the Managers to the extent that such payments or benefits constitute “nonqualified deferred compensation” for purposes of Code Section 409A. 

(b) The Lump Sum Fee, if earned and payable to a Manager pursuant to Section 4(d), shall be paid within the sixty (60) day period
following such Manager’s “separation from service” within the meaning of Code Section 409A upon the termination of this Agreement under Section 4(d). Notwithstanding anything to the contrary in Sections 4(c) or 4(e), the
payment of the Base Fee or the Lump Sum Fee may not be deferred beyond March 15 of the calendar year following the calendar year in which such fee is otherwise payable. 

(c) To the extent that reimbursements or other in-kind benefits under this Agreement constitute “nonqualified deferred compensation”
for purposes of Code Section 409A, (i) all such expenses or other reimbursements hereunder shall be made on or prior to the last day of the taxable year following the taxable year in which such expenses were incurred by the applicable
Manager, (ii) any right to such reimbursement or in-kind benefits shall not be subject to liquidation or exchange for another benefit, and (iii) no such reimbursement, expenses eligible for reimbursement, or in-kind benefits provided in
any taxable year shall in any way affect the expenses eligible for reimbursement, or in-kind benefits to be provided, in any other taxable year. 

SECTION 12. Miscellaneous. 

(a) No amendment or waiver of any provision of this Agreement, or consent to any departure by any party hereto from any such provision, will
be effective unless it is in writing and signed by each of the parties hereto. Any amendment, waiver or consent will be effective only in the specific instance and for the specific purpose for which given. The waiver by any party of any breach of
this Agreement will not operate as or be construed to be a waiver by such party of any subsequent breach. 
 (b) Any notice, request,
demand, waiver, consent, approval or other communication which is required or permitted hereunder shall be in writing and shall be deemed given: (a) on the date established by the sender as having been delivered personally, (b) on the date
delivered by a private courier as established by the sender by evidence obtained from the courier, (c) on the date sent by facsimile or electronic mail transmission, with confirmation of transmission, if sent during normal business hours of the
recipient, if not, then on the next business day, or (d) on the fifth business day after the date mailed, by certified or registered mail, return receipt requested, postage prepaid. To be valid, such communications must be addressed as follows:

  

	
	if to Silver Lake:
	
	c/o Silver Lake Partners
	2775 Sand Hill Road, Suite 100
	Menlo Park, CA 94025
	Attention: Karen King
	Facsimile: (650) 233-8125
	Email: karen.king@silverlake.com

  
 7 

	
	 and to:

	
	 c/o Silver Lake Partners

	 9 West 57th Street

	 32nd Floor

	 New York, NY 10019

	 Attention: Andy Schader

	 Facsimile: (212) 981-3535

	 Email: andy.schader@silverlake.com

	
	 with a copy (which copy shall not constitute notice) to:

	
	 Simpson Thacher & Bartlett LLP

	 425 Lexington Avenue

	 New York, New York 10017

	 Attention: William Dougherty

	 Facsimile: (212) 455-2515

	 Email: wdougherty@stblaw.com

	
	 if to KKR:

	
	 Kohlberg Kravis Roberts & Co. L.P.

	 2800 Sand Hill Road, Suite 200

	 Menlo Park, CA 94025

	 Attn: Adam Clammer

	 Facsimile: (650) 233-6548

	 Email: adam@kkr.com, chenh@kkr.com and justin.sabet-

	 peyman@kkr.com

	
	 and to:

	
	 Kohlberg Kravis Roberts & Co. L.P.

	 9 West 57th Street

	 Suite 4200

	 New York, New York 10019

	 Attn: David Sorkin

	 Facsimile: (212) 750-0003

	 Email: dsorkin@kkr.com

	
	 with a copy (which copy shall not constitute notice) to:

	
	 Simpson Thacher & Bartlett LLP

	 425 Lexington Avenue

	 New York, NY, 10017

	 Attention: William R. Dougherty

	 Facsimile: (212) 455-2501

	 Email: wdougherty@stblaw.com

  
 8 

	
	 if to TCV:

	
	Technology Crossover Ventures
	528 Ramona Street
	Palo Alto, CA 94301
	Attention: General Counsel
	Facsimile: (650) 614-8222
	Email: rfenton@tcv.com
	
	with a copy (which copy shall not constitute notice) to:
	
	Kirkland & Ellis LLP
	300 North LaSalle Street
	Chicago, IL 60654
	Attention: Stephen L. Ritchie, P.C.
	Facsimile: (312) 862-2200
	Email: stephen.ritchie@kirkland.com
	
	if to the Company:
	
	Desert Newco, LLC
	14455 North Hayden Road
	Suite 219
	Scottsdale, AZ 85260
	Attn: Christine N. Jones
	Facsimile: 480-624-2546
	Email: cjones@godaddy.com
	
	with a copy (which shall not constitute notice) to:
	
	Wilson Sonsini Goodrich & Rosati
	Professional Corporation
	650 Page Mill Road
	Palo Alto, CA 94304
	Attn: Jeffrey D. Saper
	Facsimile: 650-493-6811
	Email: jsaper@wsgr.com

 or to such other address or to the attention of such person or persons as the recipient party has specified by prior written
notice to the sending party (or in the case of counsel, to such other readily ascertainable business address as such counsel may hereafter maintain). If more than one method for sending notice as set forth above is used, the earliest notice date
established as set forth above shall control. 
 (c) This Agreement, the LLC Agreement and the Indemnification Agreement constitute the
entire agreement among the parties with respect to the subject matter hereof, and supersede all previous oral and written (and all contemporaneous oral) negotiations, commitments, agreements and understandings relating hereto. 

(d) This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware applicable to contracts made and to
be performed therein, without giving effect to any choice of law or conflict of laws rules or provisions (whether of the 

  
 9 

 
State of Delaware or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the state of Delaware. 

(e) Each of the parties hereto (i) submits to the exclusive jurisdiction of any federal court sitting in San Francisco, California, in
any action or proceeding arising out of or relating to this Agreement or the transactions contemplated hereby, (ii) agrees that all claims in respect of such action or proceeding may be heard and determined in any such court and
(iii) agrees not to bring any action or proceeding arising out of or relating to this Agreement or the transactions contemplated hereby in any other court. Each of the parties waives any defense of inconvenient forum to the maintenance of any
action or proceeding so brought and waives any bond, surety or other security that might be required of any other party with respect thereto. Each party agrees that service of summons and complaint or any other process that might be served in any
action or proceeding may be made on such party by sending or delivering a copy of the process to the party to be served at the address of the party and in the manner provided for the giving of notices in Section 12(b). Nothing in this
Section 12(e), however, shall affect the right of any party to serve legal process in any other manner permitted by law. Each party agrees that a final, non-appealable judgment in any action or proceeding so brought shall be conclusive and may
be enforced by suit on the judgment or in any other manner provided by law. 
 (f) EACH PARTY HERETO IRREVOCABLY WAIVES, TO THE FULLEST
EXTENT PERMITTED BY LAW, ALL RIGHT TO TRIAL BY JURY IN ANY CLAIM, DEMAND, ACTION, CAUSE OF ACTION, PROCEEDING OR COUNTERCLAIM (WHETHER BASED ON CONTRACT, TORT, EQUITY OR OTHERWISE) ARISING OUT OF OR RELATING TO THIS AGREEMENT OR ANY OF THE
TRANSACTIONS CONTEMPLATED HEREBY OR THE ACTIONS OF THE PARTIES HERETO IN THE NEGOTIATION, PERFORMANCE OR ENFORCEMENT HEREOF. 
 (g) No party
may assign this Agreement or any of the rights or obligations hereunder without the prior written consent of KKR, Silver Lake and the Company; provided, however, that (i) no obligation of the Company in respect of any Manager
maybe assigned to any other person or entity without the prior written consent of each of the Managers unless the same obligation of the Company in respect of each other Manager is assigned to such person or entity, (ii) each Manager may assign
or transfer its duties or interests hereunder to any of its Affiliates (other than any portfolio companies affiliated with such Manager) at the sole discretion of such Manager and (iii) any assignment of TCV’s rights hereunder or any
delegation of additional obligations hereunder to TCV shall require the prior written consent of TCV. Subject to the foregoing, the provisions of this Agreement will be binding upon and inure to the benefit of the parties hereto and their respective
successors and assigns. Subject to the next sentence, no person or party other than the parties hereto and their respective successors or permitted assigns is intended to be a beneficiary of this Agreement. The parties acknowledge and agree that
each Manager’s Related Parties shall be third-party beneficiaries with respect to Section 9 hereof, entitled to enforce such provisions as though each such Related Party were a party to this Agreement. 

(h) The headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of
this Agreement. All exhibits and annexes attached hereto are incorporated in and made a part of this Agreement as if set forth in full herein. Whenever the context may require, any pronoun used in this Agreement shall include the corresponding
masculine, feminine or neuter forms, and the singular form of nouns, pronouns and verbs shall include the plural and vice versa. Any references in this Agreement to “including” shall be deemed to mean “including without
limitation.” The rights, indemnities and remedies herein provided are cumulative and are not exclusive of any rights, indemnities or remedies that any party may otherwise have by contract, at law or in equity or otherwise. This Agreement may be
executed and delivered in counterparts (including by facsimile or electronic 

  
 10 

 
mail transmission), and any party hereto may execute such counterpart, each of which when executed and delivered shall be deemed to be an original and all of which counterparts taken together
shall constitute but one and the same instrument. This Agreement shall become effective when each party hereto shall have received a counterpart hereof signed by the other party hereto. 

(i) Any provision of this Agreement which is invalid or unenforceable in any jurisdiction shall be ineffective to the extent of such
invalidity or unenforceability without invalidating or rendering unenforceable the remaining provisions hereof, and any such invalidity or unenforceability in any jurisdiction shall not invalidate or render unenforceable such provision in any other
jurisdiction. 
 (j) Each payment made by the Company pursuant to this Agreement shall be paid by wire transfer of immediately available
federal funds to such account or accounts as specified by the Managers to the Company prior to such payment. 
 [signature page follows]

  
 11 

 IN WITNESS WHEREOF, the undersigned have executed, or have caused to be executed, this
Transaction and Monitoring Fee Agreement as of the date first written above. 
  

			
	SILVER LAKE MANAGEMENT COMPANY III, L.L.C.
		
	By:	 	Silver Lake Technology Management, L.L.C,
		 	its Managing Member
		
	By:	 	 /s/ James A. Davidson

	Name: James A. Davidson
	Title: Managing Member

 [Signature Page to Transaction and Monitoring Fee Agreement] 

 
			
	KOHLBERG KRAVIS ROBERTS & CO, L.P.
		
	By:	 	KKR Management Holdings L.P.,
		 	its General Partner
		
	By:	 	KKR Management Holdings Corp.,
		 	its General Partner
		
	By:	 	 /s/ William J. Janetschek

	Name: William J. Janetschek
	Title: Chief Financial Officer

 [Signature Page to Transaction and Monitoring Fee Agreement] 

 
			
	TCV VII MANAGEMENT, L.L.C.
		
	By:	 	 /s/ Frederic D. Fenton

	Name: Frederic D. Fenton
	Title: Authorized Signatory

 [Signature Page to Transaction and Monitoring Fee Agreement] 

 
			
	GO DADDY OPERATING COMPANY, LLC
		
	By:	 	 /s/ Warren Adelman

	Name: Warren Adelman
	Title: Chief Executive Officer

 [Signature Page to Transaction and Monitoring Fee Agreement]

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