Document:

Exhibit 4.32

	B O T T L E R    AG R E E M
      E N T

	THIS BOTTLER  AGREEMENT  (hereinafter  referred
to as the  “Agreement”)  valid as of July 1, 1999 entered by and between THE
COCA-COLA  COMPANY,  a company duly  incorporated  pursuant to the Law  regulating  the
State of  Delaware,  United  States of America,  with main  headquarters at One Coca-Cola
Plaza,  N.W., in Atlanta City,  State of Georgia,  U.S.A  (hereinafter  referred to as
the “Company”) and  PANAMCO GOLFO,  S.A. DE C.V., a corporation  duly
incorporated  and regulated  under the Mexican Law with main  headquarters  at Blvd.
Manuel Ávila Camacho No. 40, Col.  Lomas de  Chapultepec  Del.  Miguel  Hidalgo,
11000 México,  D.F.  (hereinafter  referred to as the  “Bottler”).

	W H E R E A S

	
A. 	 The
Company’s business purpose is the manufacturing and sale of certain concentrates and
Beverages Bases  (hereinafter  referred to as “Beverages  Bases”) the formulas
of which are  industrial  secrets of the Company,  and which are used as basis  for the
preparation  of syrups for  non-alcoholic  beverages  (hereinafter  referred to as the
“Syrups”),  as well as to the  manufacturing and sale of such Syrups used for
the preparation of certain  non-alcoholic  beverages explained in detail within  Appendix
I  (hereinafter  referred to as the  “Beverages”)  which are put for sale in
bottles and other packages as well as in  other forms or manners.

	
B 	 The
Company owns the registered  trade marks detailed in Appendix II securing such Bases for
Beverages,  Syrups and Beverages.  It also owns several trade marks  consisting of
Distinctive  Containers in different  sizes in which the Beverages  have been
commercialized  for many years, as well as the registered  trade marks  consisting of the
design of a Dynamic Tag used for the  advertisement and marketing of some Beverages (all
registered trade marks whether  collectively or on an individual basis will  hereinafter
be referred to as the “Trade Marks”).

	
C 	 The
Company  has the  exclusive  right for the  Beverages  preparation,  bottling  and sale
as well as that for the Bases for  Beverages and Syrups manufacture and sale in the
Republic of México.

	
D 	 The
Company has designated and authorized  certain third parties to manufacture the Beverages
Bases for their sale to bottlers  duly appointed as such (those third parties mentioned
above will be hereinafter referred to as the “Authorized Suppliers”).

	
E. 	 The
Bottler has requested for authorization  from the Company so as to use the
“Trademarks” in connection with the preparation  and bottling of the Beverages
and 

	
  	 for the
distribution and sale of the Beverages within the stated territory described  herein.

	
F. 	 The
Company is willing to grant such  authorization  requested to the Bottler  under the
terms and  conditions  stated in this  Agreement.

	THEREFORE, the parties agree as follows:

	
I. 	 APPROVAL

	
1. 	 By
means of this  Agreement,  the Company  authorizes the Bottler and in turn,  the Bottler
is obligated,  under the terms and  conditions  herein, to prepare and bottle the
Beverages in Authorized  Packages as defined later on and to distribute and sell  them
under the Trademarks  exclusively  in and within the territory  defined in Appendix III
(hereinafter  referred to as the  “Territory”).

	
2. 	 The
Company will approve during the validity period of this Agreement and at its own
discretion,  the types of container,  its  sizes, shapes and other distinctive
characteristics for each one of the Beverages (hereinafter referred to as the
“Authorized  Packages”) the Bottler is entitled to use pursuant to this
Agreement for the packing of each one of the  Beverages.  The list  of Authorized
Packages in connection with each one of the Beverages upon the beginning of this
Agreement’s  term is detailed  in Appendix  IV). The Company may, by means of written
communication  sent to the Bottler,  authorize the usage of additional  Authorized
Packages for the preparation, bottling, distribution and sale of one or more types of
Beverages.

	
3. 	 The
Exhibits to this Agreement, if any, identify the nature of the complementary
authorizations  that may be granted  from time to time to the Bottler  pursuant to this
Agreement,  and regulate the specific  rights and obligations of the parties in
connection with complementary authorizations.

	
II. 	 OBLIGATIONS
OF THE COMPANY

	
4. 	 The
Company or Authorized  Suppliers  will sell and deliver the Bottler the amount of
Beverages  Bases the Bottler may request  for on a regular basis, in the understanding
that:

	
       

    	a)	 The Bottler will request for and the
      Company or the Authorized Suppliers will sell and deliver to the Bottler
      only the amount of Beverages Bases that may be necessary and enough in order
      to comply with this Agreement; and

	
       

    	b)	 The Bottler will use the Beverages
      Bases exclusively for the preparation of the Beverages as prescribed by
      the Company from time to time, and the Bottler is banned to whether sell
      the Beverages Bases or the Syrups or allow them to get to third parties
      without the Company’s previous written consent.

	  	The Company
will keep the  exclusive  right so as to determine  the  formulas,  composition  or
ingredients  for the  Beverages and Beverages Bases at any moment.

	
5. 	 The
Company,  within the validity  term of this  Agreement,  except for the stated in Section
11, will refrain from  selling,  distributing  or authorizing  third parties to sell or
distribute the Beverages  within the Territory in the Authorized  Packages,  keeping the
right however,  to prepare and bottle the Beverages in the Authorized Packages within the
Territory to be sold outside  the Territory and to prepare,  bottle,  distribute and sell
or authorize the preparation,  bottling,  distribution or to authorize  third parties to
sell the Beverages within the Territory in any other manner or form.

	 	The Company, pursuant to the territoriality
      principle stated in Section 1 mentioned above, will have the exclusive right
      to import and export the Beverages both, to Mexico or from Mexico.

	III.	 OBLIGATIONS OF THE BOTTLER N CONNECTION
      WITH THE COMMERCIALIZATION OF BEVERAGES, FIANCIAL CAPACITY AND PLANNING.

	
6. 	 The
Bottler  will have the  continuous  obligation  to  develop,  foster and  totally
satisfy the demand for each one of the  Beverages within the Territory. Therefore, the
Bottler convenes and agrees with the Company, the following:

	
       

    	a)	 Prepare, bottle, distribute and sell
      the necessary amounts of each one of the Beverages so as to satisfy in full
      and in all regards the whole demand of each one of the Beverages within
      the Territory.

	
       

    	b)	 To all efforts and make use of all
      tested, practical and approved means so as to develop and exploit in full
      the business potential of the preparation, bottling, commercialization and
      distribution of each one of the Beverages within the Territory by means
      of the continuous creation, fostering and expansion of the future demand
      of each one of the Beverages, totally satisfying in all aspects, the current
      demand;

	
       

    	c)	 To invest all capital and incur into
      all expenses that may be needed for the organization, installation, operation,
      maintenance and replacement of all storing, distribution, manufacture, commercialization,
      delivery and transportation facilities as well as any other kind of facilities
      and equipment within the Territory so as to comply with this Agreement;

	
       

    	d)	 To sell and distribute the Beverages
      in Authorized Packages to final consumers or retailers within the Territory.
      However, the Bottler is authorized to distribute and sell the Beverages
      in the Authorized Packages to wholesalers within the Territory selling only
      to retailers within the Territory. Any other distribution method will be
      subject to the Company’s previous authorization in written; and

	
       

    	e)	 To have a competent management team,
      duly qualified and to recruit, train, maintain and direct all personnel
      that may be required in all aspects so as to comply with the Bottler’s
      obligations pursuant to this Agreement.

	
7. 	 The
parties  agree  that,  in order to develop and foster the demand of each one of the
Beverages,  advertisement  and other  marketing  activities  are  necessary.  The Bottler
therefore  agrees to spend the amounts of money that may be necessary for the
advertisement  and marketing of the  Beverages so as to maintain and increase the demand
of each one of the  Beverages  within the  Territory.  The Company may, at its own
discretion,  contribute to such advertisement and marketing expenses. The Company may
also  use its own funds for each  advertisement  or promotion  activity it may consider
appropriate  to conduct  within the  Territory,  having the foregoing by no means
affecting the Bottler’s  obligation to invest the necessary  sums of money for
advertising  and  marketing of each one of the Beverages so as to foster and develop the
demand of each one of the Beverages within the Territory.

	
8. 	 The
Bottler will submit to the Company,  for its previous  approval,  all advertising and
promotions related to the Trademarks  or Beverages and will use,  publish,  maintain and
distribute  only the  advertisements  and promotional  material  related to the
Trademarks or Beverages that may be approved and authorized by the Company.

	
9. 	 The
Bottler will maintain the consolidated financial capacity that may be  reasonably
necessary so as to make sure the Bottler can comply with its obligations  pursuant to
this Agreement.  The Bottler will  keep books,  accounts and records in a precise  manner
and will supply the Company,  upon request,  the  financial and  accounting  information
that may be required so as to allow the Company  determine the Bottler’s  compliance of
its  obligations  pursuant to  this Agreement.

	 10. 	The
Bottler convenes and agrees as follows:

	
       

    	a)	 Deliver to the Company, once every
      calendar year, a program (hereinafter referred to as the “Annual Program”
      which should be acceptable for the Company in form and content. The Annual
      Program will include, but may not be limited to, the Bottler’s plans
      for commercialization, administration and management, finance, promotion
      and advertising, showing in detail the activities envisioned for the following
      twelve-month period or any other period the Company may establish. The Bottler
      will diligently enforce the Annual Program and will inform on a quarterly
      bases or as stated by the Company, about the compliance with such Annual
      Program.

	
       

    	b)	 Will inform the Company, on a monthly
      basis or within the intervals the Company may state for such purposes, the
      sales volume of each one of the Beverages in a detailed manner and with
      the data the Company may request.

	 11. 	The
Bottler acknowledges that the Company has entered or may enter similar  agreements to
this Agreement with third parties outside the Territory and accepts the  limitations
such agreements may reasonably  impose to the Bottler in the performance of its business
according to the terms herein.  Likewise,  the Bottler agrees to conduct  its business in
such a way so as to avoid  conflicts  with such third  parties and,  should  disputes may
arise despite it all, is  obligated to make all reasonable efforts so as to settle them
in an amicable manner.

	
 	The  Bottler
may not oppose,  without  valid  reasons,  to any  additional  measure,  the  adoption of
which may be  considered  as  necessary by the Company and justified by it aiming at
protecting and improving the Beverages sale and distribution  systems.  For  instance,
those that may be adopted  related to the  attention  of big or special  accounts  the
scope of which may go beyond the  Territory limits,  even if such measures  represent a
restriction of the Bottler’s rights or obligations  within reasonable limits  without
affecting the essence of this Agreement.

	
       12. 

    	
      a)

    	 The Bottler acknowledging the important
      benefit both, for itself and all third parties referred to in Clause 11
      mentioned above, derived from the external uniform appearance of the distribution
      equipment and other equipment and material used pursuant to the terms herein,
      agrees on accepting and applying the adopted rules that may be issued from
      time to time by the Company for the design and decoration of the trucks
      and other vehicles used for distribution, as well as cases, cardboard, refrigerators,
      vending machines and other materials and equipment used for the distribution
      and sale of Beverages pursuant to this Agreement.

	
       

    	b)	 Moreover, the Bottler is obligated
      to maintain and replace such equipment at reasonable invervals as well as
      to use such equipment to distribute or sell only the Beverages and the Beverages
      by products specified in Appendix V as long as the usage of such equipment
      related to the products included in Appendix V does not affect the Bottler’s
      capacity to fulfil its obligations pursuant to this Agreement.

	 13. 	
      a)

    	 By no means may the Bottler prepare,
      sell, or distribute or cause the sale or distribution of any of the Beverages
      outside the Territory without the Company’s previous consent.

	
       

    	b)	 In the event any of the prepared, bottled,
      distributed or sold Beverages by the Bottler were found within the Territory
      of another authorized Bottler by the Company (hereinafter referred to as
      the “Injured Bottler”, besides the other resources available,
      the following may apply:

	
       

    	1)	 The Company may immediately cancel
      the authorization of the Authorized container(s) found within the Injured
      Bottler’s Territory;

	
       

    	2)	 The Company may charge the Bottler
      a compensatory amount for the Beverages found in the Injured Bottler’s
      Territory so as to compensate the lost profit, the expenses and other costs
      incurred by the Company and the Injured Bottler; and

	
       

    	3)	 The Company may buy any of the prepared,
      bottled, distributed or sold by the Bottler that may be found in the Injured
      Bottler’s Territory and the Bottler, additionally to any other obligation
      that may have pursuant to this Agreement, will reimburse the Company with
      the cost incurred for the transportation and or purchase or destruction
      of the Beverages.

	
       

    	c)	 In the event the prepared, bottled,
      distributed or sold Beverages by the Bottler were found in the Territory
      of an Injured Bottler, the Bottler may submit to the Company’s representatives
      all sale contracts and other records related with such Beverages and will
      help the Company in all investigations conducted related with the sale and
      distribution of such Beverages outside the Territory.

	
       

    	d)	 The Bottler will inform the Company
      immediately in the event of receiving an order or a purchase offer from
      a third party regarding which, the Bottler may know or may have reasons
      to believe or suspect would led to the commercialization, sale, resale,
      distribution or redistribution of Beverages outside the Territory infringing
      the stated herein.

	IV. 	BOTTLER’S OBLIGATIONS IN CONNECTION WITH
      THE TRADEMARKS

	
14. 	 The
Bottler will  acknowledge  at all times the validity of the  Trademarks  and the fact
they belong to the Company and by no  means will it question such validity or ownership
in any way whatsoever.

	
15. 	 There
is nothing within this Agreement that may give the Bottler neither benefit not right
whatsoever over the Trademarks nor  the  goodwill  inherent  to them or over the  labels,
design,  bottling  or any other  visual  representation  of them or used in  connection
with them, and the Bottler  acknowledges  and agrees that all rights and interests
created by the usage of Trademarks,  labels, designs,  Packages or any other visual
representation may have a repercussion for the benefit and property of the Company.  The
parties agree and understand that this is nothing but a temporary  authorization  issued
in favour of the Bottler  pursuant to  the terms of this Agreement,  leading not to any
right or interest and without  payment of any right or royalty,  for the usage of  such
Trademarks,  labels,  designs,  packages or any other visual  representations  of them,
but only related to the preparation,  bottling,  distribution and sale of the Beverages
in Authorized  Packages.  Such usage must be conducted in a manner and form that  all
goodwill  related to it benefits the Company as the source and origin of such Beverages,
and the Company will keep full right  over  determining  the  presentation  of such
Trademarks  and other steps that may be  necessary  or  convenient  so as to assure
compliance in the stated in Section 15.

	 16. 	 The
Bottler may neither adopt or use any name, corporate name, company name,  establishment
name nor any other commercial name  including  the words  “Coca-Cola”,
“Coca”,  “Cola”,  “Coke” or any of them that could be
mistaken for or considered as similar to  any graphic or visual  representation of the
Trademarks or any of any other brand or industrial  property of the Company,  without
previous written consent of the Company.

	 17. 	 The
Bottler  convenes and agrees with the Company during the validity  period of this
Agreement and pursuant to the applicable  legislation as follows:

	
       

    	a) 	 To manufacture, prepare, bottle, distribute,
      sell, negotiate or in any other manner establish another type of relationship
      with any other beverages By products, besides those prepared, bottled, distributed
      or sold by the Bottler under authorization of the Company, except for those
      Beverages By products and flavours existing in the market within the Territory
      as of March 1, 1992 detailed in Appendix V. Any change or additions to Appendix
      V should be expressly approved in written form by the Company;

	
       

    	b)	 Not to manufacture, prepare, bottle,
      distribute, sale, negotiate or by any other means establish any relationship
      with any other concentrated solution, base for beverage, syrup or beverage
      that may be easily mistaken for or mixed up with any of the Beverages Bases,
      Syrups or Beverages.

	
       

    	c)	 Not to manufacture, prepare, bottle,
      distribute, sell, negotiate or by any other means establish any other relationship
      with any other beverage by-product under any commercial design or any container
      imitating a commercial design or container over which the Company claims
      property rights or that may be subject to confusion or to cause confusion
      or that may be perceived by the consumer as confusingly similar or that
      may be substituted by such commercial design or container;

	
       

    	d)	 Not to manufacture, prepare, bottle,
      distribute, sell, negotiate or by any other means establish any relationship
      with any product under any other brand or name that may be an imitation,
      copy, infringement or confusingly similar to any of the Trademarks, and

	
       

    	e)	 Within the validity term of this Agreement
      and within a period of two (2) years after termination of such term and
      acknowledging the valuable rights granted by the Company to the Bottler
      pursuant to this Agreement, not to manufacture, prepare, bottle, distribute,
      sell, negotiate or by any other means establish any other relationship with
      any other beverage the name of which may include the word “Cola”
      (whether on its own or together with any other word or words) or any other
      phonetic interpretation of such word.

	
 	 The stipulated herein apply not only
      to the operations with which the Bottler may be directly involved but also
      to the operations with which the Bottler may be indirectly involved by means
      of ownership, control, management, partnership, contract, agreement or any
      other means whether within or outside the Territory. The Bottler is obligated
      not to acquire, retain whether directly or indirectly any property interest
      in or become part of any contract or agreement related to the management
      or control of any person or legal entity, within or outside the Territory
      participating in any of the activities prohibited under this Section.

	
18. 	 This
agreement reflects mutual interest of the parties and in the event:

	
       

    	a)	 a third party that, in the Company’s
      opinion, is related whether directly or indirectly, by means of a property
      title, the exercise of a control or by any other means with the manufacture,
      preparation, bottling, distribution or sale of any product specified under
      Section 17 mentioned above, purchases or by any other means obtains control
      or influences anyhow whether directly or indirectly the Bottler’s management
      activities;

	
       

    	b)	 any natural person or legal entity
      having majority in ownership, direct or indirect control over the Bottler
      or is controlled, whether directly or indirectly by the Bottler or any third
      party having control, direct or indirect influence in the Bottler’s
      management activities that may get involved, pursuant to the Company’s
      opinion in the preparation, bottling, distribution or sale of any of the
      products specified in Section 17 mentioned above; the Company will have
      the right to immediately terminate this Agreement unless the third party
      is making such acquisition within the stated in subparagraph (a) mentioned
      above or the person, entity, firm or company referred to in subparagraph
      (b) mentioned above, after being notified in written of the Company’s
      intention of terminating the Agreement as mentioned, may agree to discontinue
      and actually discontinue the manufacturing, preparation, bottling, distribution
      or sale of such products within a reasonable period exceeding not six (6)
      months as of the notification date.

	 19. 	
      a)

    	 If the Company, for the purposes of
      this Agreement, requires, pursuant to the applicable laws regulating the
      registration and license of industrial property, for the Bottler to be registered
      as authorized user or licensee of the Trademarks, upon the Company’s
      request, the Bottler will enter all an any contracts and documents that
      may deem necessary so as to establish, modify or cancel the registration.

	
           

    	b)	 Should the public authority with the
      relevant jurisdiction reject the Company and Bottler’s request so as
      to register the Bottler as authorized user or licensee of any of the Trademarks
      in connection with any of the Beverages prepared and bottled by the Bottler
      pursuant to this Agreement, the Company will be entitled to terminate this
      Agreement or immediately cancel the relevant authorization in connection
      with such Beverages.

	V. 	OBLIGATIONS OF THE BOTTLER IN CONNECTION WITH
      THE PREPARATION AND BOTTLING OF THE BEVERAGES

	 19. 	
      a)

    	 The Bottler convenes and agrees with
      the Company to use, in the preparation of the Syrups for each one of the
      Beverages, only the Beverages Bases acquired from the Company or Authorized
      Suppliers and in using the Syrups only for the preparation and bottling
      of the Beverages strictly subject to and in compliance with the directions
      in written that will be communicated to the Bottler by the Company in a
      regular basis. bottling and distribution of the Beverages, will at all times
      be subject to the manufacturing, hygiene among other rules stated from time
      to time by the Company and to comply with all applicable legal requirements.
      Likewise, the Bottler will at all times allow the Company, its officers,
      agents, representatives or employees to have access and to inspect the plant,
      facilities, equipment and methods used by the Bottler for the preparation,
      bottling, storage and management of the Beverages in order to determine
      if the Bottler complies with the terms of this Agreement.

	
       

    	b)	The Bottler, acknowledging the relevance
      of identifying the manufacturing source for the Beverages in the market,
      agrees to use identification codes in all bottling and/or packaging materials
      for the Beverages, including Authorized Packages and disposable cases. Moreover,
      the Bottler agrees to install, maintain and use the necessary machinery
      and equipment required for the application of such identification codes.
      The Company supplies the Bottler from time to time with the necessary directions
      in written in connection with the forms of the identification codes that
      may be used by the Bottler as well as the production and sale records to
      be kept by the Bottler.

	
        

    	c)	 In the event the Company determines
      or notices the existence of any issue related to quality or of technical
      origin related to any of the Beverages or Authorized Packages in connection
      with any of the Beverages, the Company may require the Bottler to take all
      necessary measures so as to immediately withdraw such Beverages or Authorized
      Packages from the market. Additionally, the Company may revoke its authorization
      in connection with the Authorized Package(s) that may have shown quality
      or technical issues or due to other reasons being the interest of the Coca-Cola
      System in Mexico, eliminating the Authorized Package(s) detailed in Appendix
      IV herein. The Company will notify the Bottler whether by telephone, cable,
      telex, telefax or any other means of immediate communication of its decision
      of requesting the Bottler to withdraw such Beverages or Authorized Packages
      from the market or to cancel any Authorized Container. Upon reception of
      such notice, the Bottler will immediately stop the distribution of such
      Beverages or Authorized Packages and will take any other action that may
      be requested by the Company in connection with the withdrawal of such Beverages
      from the market or the cancellation of such Authorized Packages.

	
       

    	d)	In the event the Bottler determines
      or gets acquainted with any quality issue or of technical origin related
      to any of the Beverages or Authorized Packages in 

	   	 connection with
any of the Beverages,  the Bottler will  immediately  notify the  Company by  telephone,
cable,  telex,  telefax or any other means of immediate  communication.  This
notification  will  include: (1) identity and amount of Beverages involved,  including
the Authorized Packages, 2) codification data, (3) any  other relevant data, including
information helping in the tracing of such Beverages.

	 21. 	 The
Bottler must, at its own cost and expense, submit to the Company,  samples of the Syrups,
Beverages and the materials used  for the preparation of such Syrups and Beverages
pursuant to the directions  communicated in written by the Company from time to  time.

	
       

    	a)	In the bottling, distribution and sale
      of the Beverages, the Bottler will only use Authorized Containers, lids,
      boxes, cardboard, labels and other bottling or packaging materials approved
      from time to time by the Company, and the Bottler will acquire such items
      only from the suppliers previously authorised by the Company so as to manufacture
      such items to be used in connection with the Trade Marks and Beverages.
      The Company will make its best effort so as to approve two or more suppliers
      for such items, in the understanding that such authorized suppliers may
      be within or outside the Territory.

	
       

    	b)	The Bottler will inspect the Authorized
      Packages, lids, cases, cardboard, labels and other bottling or packaging
      materials and will only use those items complying with the rules stated
      by the applicable law within the Territory besides the rules and specifications
      stated by the Company. The Bottler will assume, on an independent manner,
      the responsibility in connection with the usage of such Authorized Packages,
      lids, cases, cardboard, labels and other bottling or packaging materials
      complying with such rules.

	
       

    	c)	The Bottler will maintain on an permanent
      basis, enough inventory of lids, labels, cases, cardboard cases and other
      bottling or packaging materials so as to comply in full, the demand of each
      one of the Beverages within the Territory.

	 23. 	
      a)

    	 The Bottler acknowledges that the increases
      in demand for Beverages, as well as the changes in the list of Authorized
      Packages may require, from time to time, modifications or other changes
      in connection with the manufacture, their existent equipment for the manufacture,
      bottling, distribution or direct supply or may require the purchase of additional
      equipment for the manufacture, bottling, distribution or direct supply.
      The Bottler therefore agrees to modify the existent equipment, acquire and
      install the additional equipment that may be necessary with enough anticipation
      so as to permit the introduction of the new Authorized Packages and the
      preparation and bottling of the Beverages pursuant to the permanent obligations
      of the Bottler of develop, foster and satisfy in full the demand for each
      one of the Beverages within the Territory.

	
       

    	b)	 In the event the Bottler uses non-returnable
      Authorized Containers for the preparation and bottling of the Beverages,
      the Bottler agrees to invest the 

	  	 necessary capital as well as the sums
      that may be requested from time to time so as to create and maintain an
      adequate inventory of the Returnable Authorized Containers. Aiming at assuring
      the permanent quality and appearance of such inventory of Returnable Authorized
      Packages. The Bottler, moreover, agrees to replace all or part of such inventory
      of Returnable Authorized Packages as reasonably necessary and pursuant to
      the obligations of the Bottler stated herein.

	
       

    	c)	 The Bottler agrees not to re-bottle
      or by any other means re-use any of the non-returnable Authorized Packages
      that may have been previously used.

	 24. 	 The Bottler is the only held responsible
      for the compliance of its obligations pursuant to this Agreement in the
      terms stated on the law and regulations applicable in the Territory, and
      should immediately inform the Company about any rule that may hinder or
      limit the Bottler regarding the strict compliance of its obligations herein
      clearly stated.

	VI. 	CONDITIONS FOR PURCHASE AND SALE

	 25. 	 The Bottler will acquire the Beverages
      Bases that may be required for the preparation and bottling of the Beverages
      from the Company or Authorized Suppliers only, pursuant to the stated in
      this Agreement.

	 26. 	
      a)

    	 The Company, by means of communication
      with the Bottler, keeps the right to establish its own discretion regarding
      prices of the Beverages Bases, including the shipment and payment conditions,
      the currency or currencies acceptable for payment purposes by the Company
      and its Authorized Suppliers, the place for procurement and/or alternative
      procurement places for each one of the Beverages Bases.

	
       

    	b)	The Company and the Bottler agree that
      the maximum prices of the Beverages convenient to retailers, should be competitive,
      always aiming at maintaining the ratio “volume, market share and profits”
      in the right balance so as to permit the permanence of the business in the
      long run.

	
       

    	c)	The Company keeps the right, by means
      of notification in written to the Bottler, to change the Authorized Suppliers
      and to revise from time to time and in any moment at its entire discretion,
      the prices of any of the Beverages Bases, the shipment conditions (including
      the place for procurement) as well as the currency or currencies acceptable
      for the Company or its Authorized Suppliers.

	
       

    	d)	If the Bottler is not willing to pay
      the revised price in connection with the Beverages Bases for “Coca-Cola”
      Beverage, the Bottler will notify so in written within the next thirty (30)
      days upon reception of the notification issued by the Company stating the
      revision of the price mentioned above. May this be the case, this Agreement
      will automatically be terminated upon three (3) calendar months following
      the reception date of the notification received by the Bottler.

	
       

    	e)	Except for the stated in subparagraph
      (d) mentioned above in connection with the Base for Beverage “Coca-Cola”,
      if the Bottler is not willing to pay the revised price in connection with
      the Base(s) for Beverage(s) for one or more of any of the other Beverages,
      the Bottler should notify so, in written, to the Company within the thirty
      (30) days upon reception of the written notification of the Company notifying
      the revision of the price or prices mentioned above. In this case, the Company,
      at its own discretion and taking into consideration the current and future
      market conditions, may take one of the following actions: (i) notify the
      Bottler, in written, that this Agreement will terminate after three (3)
      calendar months upon receipt of the notification for termination issued
      from the Company and sent to the Bottler or (i) notify the Bottler in written
      that the authorization to the Bottler in connection with such Beverage of
      Beverages regarding which the Bottler is not willing to pay the revised
      price is cancelled. Such cancellation will be effective three (3) calendar
      months upon receipt of the notification from the Company stating the cancellation
      of such authorization(s) to the Bottler. In the event the cancellation of
      authorization of a Beverage or Beverages pursuant to this subparagraph,
      the conditions stated on Section 30 will apply in connection with such Beverage
      of Beverages and, notwithstanding any other stipulation herein, the Company
      will have no additional obligations towards the Bottler in connection with
      the Beverage or Beverages the authorization of which has or have been cancelled,
      and the Company will have the right to prepare, bottle, distribute, sell
      or grant authorizations to a third party so as to prepare, bottle, distribute
      or sell such Beverage or Beverages within the Territory.

	
       

    	f)	The omission committed by the Bottler
      regarding notification to the Company the related to the revised price in
      connection with one or more of the Beverages Bases regarding subparagraphs
      (d) and (e) mentioned above will be considered as acceptance by the Bottler
      of the revised price.

	
       

    	g)	The Bottler commits to collect and charge
      the retail distributors the deposits the Company may determine from time
      to time by means of written notification to the Bottler for each one of
      the Returnable Authorized Packages and each one of the Returnable cases
      delivered to them, and to make all reasonable efforts so as to recover the
      empty Authorized Packages and cases and, once collected, to reimburse or
      credit the deposits corresponding to such Authorized Packages that may have
      no damage and that may be in good conditions.

	VII. 	DURATION AND TERMINATION OF THE AGREEMENT

	 27. 	
      a)

    	 This Agreement will be effective as
      of July 1, 1999 and will expire on May 31, 2005, without notification, unless
      is terminated in advance as stated herein. The parties to this Agreement
      acknowledge and agree that the Bottler will have no right to claim the tacit
      renewal of this Agreement.

	
        

    	 b)	If the Bottler has complied in full
      with the terms, obligations, conditions and

	
        

    	 	stipulations in this Agreement, until
      its termination and the Bottler is capable of promoting, developing and
      exploiting the whole potential of the business in a regular basis in the
      preparation, bottling, distribution and sell of each one of the Beverages,
      the Bottler may request for an extension of this Agreement for an additional
      term of ten (10) years. The Bottler may request for such extension by means
      of a notice in written to the Company at least six (6) months, but not more
      than twelve (12) months of anticipation before the maturity date of this
      Agreement. The Bottler’s request for such extension should be supported
      with the documentation the Company may request, including the documentation
      related with the Bottler’s compliance with its obligations pursuant
      to this Agreement and the documentation supporting the continuous capacity
      of the Bottler so as to develop, foster and satisfy in full, the demand
      for each one of the Beverages within the Territory. If the Bottler, at the
      Company’s total discretion, has satisfied the conditions for the extension
      of this Agreement, the Company, by notification in written, will grant the
      extension of this Agreement for such additional term.

	
       

    	c)	 Upon maturity of such additional term,
      this Agreement, without the need for notification, will finally terminate
      and the Bottler will have no right to claim a tacit renewal of it whatsoever.

	 28. 	
      a)

    	 This Agreement may be terminated by
      the Company or by the Bottler immediately and incurring in no liability
      whatsoever by means of written notification between the parties holding
      the right to terminate the other party:

	
       

    	1	 If the Company, the Authorized Suppliers
      or the Bottler can not obtain the foreign currency so as to make payments
      related to imports of the Beverages Bases, Syrups or Beverages in a legal
      manner; or

	
       

    	2	 If any of the parties to this Agreement
      stops operating pursuant to the applicable Law or regulations in the country
      where the Territory is located, and if, derived from the foregoing or from
      any other Law affecting this Agreement, any of the substantial part of the
      stipulations herein can not be legally complied with or if the Syrups or
      Beverages can not be prepared or sold pursuant the directions issued by
      the Company in accordance with Section 20 mentioned above, or if any of
      the Beverages Bases can not be manufactured or sold pursuant to the formulas
      of the Company or to the rules issued by it

	
       

    	b)	 This Agreement may be immediately terminated
      by the Company, without incurring into liability for losses and damages:

	
       

    	c)	 If the Bottler becomes insolvent or
      declares bankruptcy or if a request for bankruptcy is filed against or on
      behalf of the Bottler without having it suspended or rejected within the
      one hundred and twenty (120) days after its filing, or if the Bottler submits
      a request to liquidate or close its business, or if it 

	  	requests for dissolution or if a judicial
      order in this connection is issued against the Bottler, or if a receivership,
      bankruptcy trustee or judicial manager is appointed so as to manage the
      Bottler’s business, or if the Bottler enters a scheme for judicial
      or voluntary organization with its creditors, or closes any similar deal
      with them or makes a general transfer of assets in favour of the creditors;
      or

	
       

    	d)	 In the event of dissolution, nationalization
      or expropriation of the Bottler or in the event the Bottler’s productive
      or distribution assets are seized.

	 29. 	
      a)

    	 This Agreement may also be terminated
      by the Company or the Bottler in the event the other party fails to comply
      with any of the terms, stipulations or conditions stated herein and defaults
      in fixing such non-compliance(s) within the following sixty (60) days after
      having such party receiving notification in written stating such default(s)
      on compliance.

	
       

    	b)	 Besides all other remedies the Company
      may be entitled to by virtue of this Agreement, if the Bottler stops following
      the rules established by the Company or those requested by the applicable
      laws in the Territory for the preparation of the Syrups or Beverages, the
      Company will have the right to prohibit the production of Syrups or Beverages
      until the default on compliance is solved at the entire satisfaction of
      the Company, and the Company may demand the withdrawal from the market,
      at the Bottler’s expense of the Beverages that do not comply or are
      not manufactured pursuant to the directions, rules or requirements issued
      in such connection and the Bottler will immediately stick to such prohibition
      or demand. During such prohibition period, the Company will be entitled
      to suspend the supply of Beverages Bases to the Bottler and will also keep
      the right to supply, cause or allow others to supply the Beverages in Authorized
      Packages in the Territory. No prohibition or demand may be considered as
      a waiver of the Company’s rights to terminate this Agreement pursuant
      to this Section whatsoever.

	 30. 	 Upon maturity or anticipated termination
      of this Agreement or the cancellation of the authorization for one or more
      Beverage(s), only in connection that (those) Beverage(s) as it may deem
      appropriate:

	
       

    	a)	 As of that date, the Bottler may not
      prepare, bottle, distribute or sell the Beverages or may use any of the
      Trademarks, Authorized Packages, cases, lids, labels, bottling material
      or advertising material used or aimed at being used by the Bottler in connection
      with the preparation, bottling, distribution and sale of the Beverages;

	
       

    	b)	 The Bottler will immediately eliminate
      all reference to the Company, the Beverages and the Trademarks from the
      facilities, delivery vehicles, direct sale equipments and other equipments
      of the Bottler, as well as from all commercial stationery and all written,
      graphic, electromagnetic, digital material or promotional articles, or advertisements
      used or kept by the Bottler and as of that 

	  	date,  by
no means the Bottler may assert it has any relationship with neither the Company,  the
Beverages nor the Trademarks in any way whatsoever.

	
       

    	c)	 The Bottler will immediately deliver
      to the Company or a third party, pursuant to the directions issued by the
      Company, all Beverages Bases, Beverages in Authorized Packages, Authorized
      Packages that may be used with the Trademarks or with any of them, cases,
      lids, bottling or packing materials and advertising material for the Beverages
      still under the Bottler’s possession or control, and the Company, upon
      receiving the material pursuant to such directions, will pay the Bottler
      an amount of money equivalent to the reasonable market price of such products
      or materials, in the understanding that the Company will only accept and
      pay such products or materials having the possibility of being used and
      first class ones; stating that all Authorized Packages, lids, labels, bottling
      or packing material and advertising material bearing the Bottler’s
      name as well as products or materials which may not be adecquate pursuant
      to the rules stated by the Company will be destroyed by the Bottler with
      no cost to the Company whatsoever; stating as well that if this Agreement
      is terminated pursuant to the provisions stated in Section 18 6 28 (a) or
      derived from any of the circumstances stated in Section 35 (including termination
      due to legal provisions), or if the Agreement is terminated by the Bottler
      for any reason different from it or resulting from the application of Sections
      26 or 29 or upon conducting the cancellation of authorization for one or
      more Beverage(s) pursuant to Section 26 (e) or Section 31, the Company will
      have the option, but not the obligation, to buy from the Bottler, the products
      and materials referred to above; and

	
       

    	d)	 All rights and obligations stated herein,
      whether expressly defined or that may have been acquired or are being acquired
      deriving from the usage, practice or by any other manner will expire, cease
      and terminate, except for the Bottler’s obligations stated in Sections
      13 (b) (2) and (b) (3), 14, 15, 16, 17 (e), 19 (a) , 30, 36 (a) , (b) ,
      (c) and (d) y 37, which will remain valid and with full effect. It is understood
      that this provision should not affect any of the rights that the Company
      may have against the Bottler in connection with claims for default on payment
      of any debt or obligation of the Bottler towards the Company or with the
      authorized suppliers.

	 31. 	 Besides all other resources of the
      Company in connection with any default from the Bottler in the terms, obligations
      and conditions of this Agreement, and as such default may be related only
      with the Bottler’s preparation, bottling, distribution and sale of
      one or more but not all the Beverages, the Company may choose to cancel
      the authorizations granted to the Bottler pursuant to this Agreement, only
      in connection with such Beverage or Beverages. In the Event the Company
      cancels authorizations to the Bottler based on this Section, provisions
      in Section 30 will apply in connection with such Beverage or Beverages,
      and the Company will have no additional obligations towards the Bottler
      in connection with the Beverage or Beverages regarding which authorizations
      have been cancelled and the Company will have the right to prepare, bottle,
      distribute or sell or grant authorizations to a third party in connection
      with the 

	   	preparation, bottling, distribution
      and sale of such Beverage or Beverages in the Territory.

	VIII. 	GENERAL PROVISIONS

	 32. 	 The parties acknowledge and accept
      that the Company has a legitimate interest in maintaining, promoting and
      protecting the global performance, efficiency and integrity of the international
      system for bottling, distribution and sales. Likewise, the parties acknowledge
      and accept that this Agreement has been drafted by the Company intuitu
      personae, taking into consideration the identity, character and integrity
      of the owners, controlling parties and managers of the Bottler, and the
      Bottler in turn, guarantees to have disclosed in full, before the execution
      of this Agreement, the names of the owners and third parties having rights
      or exercising an effective power of control or management over the Bottler.
      Therefore, the Bottler accepts and obligates itself towards the Company
      as follows:

	
       

    	a)	 Neither to assign, transfer, pledge
      or by any other means encumber all or part of this Agreement, nor any interest
      stated herein in favour of a third party or third parties without previous
      written consent of the Company.

	
       

    	b)	 Not to delegate the execution of this
      Agreement, all or part of it, to a third party or third parties without
      previous written consent of the Company;

	
       

    	c)	 To immediately notify the Company in
      the event or upon acknowledging the action of a third party that may or
      actually results in any change of ownership or control of the Bottler.

	
       

    	d)	 To put at the Company’s disposal
      on a regular basis and at the Company’s request, the Bottler’s
      complete property records with precise information regarding any third party
      or parties who may exercise direct or indirect control over it.

	
       

    	e)	 As the Bottler holds some legal control
      over changes in ownership or control of the Bottler, not to start, conduct,
      consent, accept changes without the Company’s previous written consent;
      and

	
       f) 

    	 	 If the Bottler is incorporated as a
      partnership, not to change the composition of such partnership by means
      of accepting new partners or the resignation of any of the existing partners,
      without the Companys previous written consent.

	Besides the stated above in this Section, in the
event a proposed change regarding ownership or control of the Bottler involves in  whole
or in part a direct or indirect transfer or the acquisition of property or control of the
Bottler, by an individual or an  entity authorized by the Company to manufacture, sale,
distribute or by any other means negotiate regarding any of the Beverages  and/or any
mark of the Company (hereinafter referred to as the “Acquiring Bottler”, the
Company may request some and all information  that it may consider as relevant both, from
the Bottler and the Acquiring Bottler aiming at determining whether to accept such change
or not. In any of the circumstances mentioned above, the 

	parties, acknowledging and  admitting the
legitimate interest of the Company  to maintain, promote and protect the  global
performance, efficiency and integrity of the bottling, distribution and sale
international system, expressly accept that the Company is empowered, it deciding so, to
consider all factors that may deem necessary  and to apply the relevant criteria.

	Moreover, it is acknowledged and agreed between
the parties that the Company, at its own discretion, may deny consent to any change
proposed over the ownership or any other transaction embraced in this Section 32 or may
give consent subject to those conditions  that, at its own discretion, may determine.
The parties expressly agree that any infringement by the Bottler over the previous
stipulations contained in this Section 32, will entitle the Company to immediately
terminate this Agreement and, by virtue of the  personal nature of this Agreement, they
agree that the Company will have the right to terminate this Agreement if any other third
party or third parties obtain a direct or indirect interest in the property or control
over the Bottler, even though the Bottler has  no means to avoid such change and if, in
the Company’s opinion, such change may permit such third party or third parties to
exercise  any influence over the Bottler’s management or materially affect the Bottler’s
capacity to strictly comply with the terms and  obligations stated herein.

	 33. 	 The Bottler may, before the emission,
      offer, sale, transfer, commercialization or exchange of stocks or any other
      security, its bonds, obligations or any debt certificate or the promotion
      for selling the foregoing or the encouraging or request from a purchaser
      or an offer to sell, obtain the Company’s written consent as long as
      the Bottler uses the name of the Company or the Trade Marks or makes any
      mention of its commercial relationship with the Company in connection with
      prospects, promotional material and other selling efforts.

	  	The Bottler may not use the name of
      the Company or Trademarks or mention in any manner its relationship with
      the Company in prospects or advertising or promotional material used in
      connection with the acquisition by the Bottler of shares or other property
      titles in other company without the Company’s previous approval in
      written.

	 34. 	 The Company may assign any of its rights
      and delegate in whole or in part, its duties and obligations derived from
      this Agreement to one or more of its subsidiaries or affiliated companies
      by means of written notification to the Bottler, in the understanding however
      that any delegation of this sort does not release the Company from any of
      the obligations entered into by virtue of this Agreement. Moreover, the
      Company, at its entire discretion, may and by means of a written notification
      to the Bottler, appoint a third party as its representative so as to make
      sure the Bottler complies with its obligations pursuant to this Agreement,
      fully empowered so as to supervise the Bottler’s performance and demand
      compliance of all terms and conditions stated herein. The Company may change
      or revoke such designation at any time by sending a written notification
      to the Bottler.

	 35. 	 Neither the Company nor the Bottler
      will be held responsible for the default on compliance of any of the obligations
      mentioned herein whenever such default on compliance derives or results
      from the following:

	
       

    	a)	 Strike, inclusion in the black list,
      boycott or commercial sanctions no matter their origin.

	
       

    	b)	 Fortuitous circumstance, force majeure,
      enemies or public actions, administrative legal provisions, including the
      withdrawal of any governmental authorization required by any of the parties
      for the compliance of the stated within this Agreement, attachment, quarantine,
      mutiny, insurrection, a declared or non declared war, state of war or beligerance
      or incidental risk or danger derived from the foregoing; or

	
       

    	c)	 Any other circumstance that may go
      beyond control of the parties

	In the event the Bottler fails to comply with
its obligations resulting from any of the circumstances stated in this Section and as
the situation causing such default on compliance, the Company and Authorized Suppliers
will be relieved from their obligations stated  under Sections 4 and 5.  In the event
such default on compliance persists for six (6) months or more, any of the parties may
terminate this Agreement.

	 36. 	a)	 The Company keeps the sole and exclusive
      right to file any proceedings or civil, administrative or criminal action
      and in general, to exercise or search for any of the legal solutions available
      it may consider appropriate for the protection of its reputation and industrial
      property rights, as well as to protect the Beverages Bases, Syrups and Beverages
      and defend any actions that may affect such matters. Upon the Company’s
      request, the Bottler may assist in any of such actions. The Bottler may
      not file any claim against the Company resulting from such proceedings or
      actions or for any default in filing or defending such proceedings or actions.
      The Bottler will immediately notify the Company of any litigation or proceedings
      already filed that may affect such matters. The Bottler may not file any
      legal proceedings, whether legal or administrative against any third party
      which may affect the Company’s interests without its previous written
      consent.

	
       

    	b)	 The Company has exclusive right and
      responsibility for filing and defending all proceedings and actions related
      to the Trademarks. The Company may file or defend any of such proceedings
      or actions on its own behalf or request the Bottler to file or defend such
      proceedings or actions whether under its own name or in a joint manner under
      the Bottler’s and the Company’s names.

	
       

    	c)	 The Bottler agrees to ask for the Company’s
      advise in connection with all claims for liability regarding products, proceedings
      or actions filed against the Bottler in connection with Beverages or Authorized
      Packages in order to defend and take the actions the Company may reasonably
      advise aiming at protecting the Company’s interests regarding the Beverages,
      Authorized Packages or goodwill associated with the Trademarks.

	
       

    	d)	 The Bottler will indemnify and compensate
      of all losses or liabilities to the Company, its affiliates and associates,
      their corresponding directors, managers and 

	 	employees of and against all costs,
      damages, claims, obligations and liabilities derived from the facts and
      circumstances not imputable to the Company, including but not limited to
      costs and expenses incurred into derived from settling or any transaction
      of such resulting from the preparation, bottling, distribution, sale or
      promotion of the Beverages by the Bottler, including but not limited to
      the costs that may derive from the actions or omissions, whether negligent
      or not, of the Bottler, the Bottler’s distributors, its suppliers and
      wholesalers

	
       

    	e)	 The Bottler will obtain and maintain
      valid an insurance policy with an insurance company that must be acceptable
      for the Company granting full and total coverage both, related to the amount
      and risk covered thereto, in connection with the issues referred to in subparagraph
      (d) described above, including the indemnity contained therein, and upon
      the Company’s request, will submit evidence of the existence of such
      insurance policy. Compliance with Section 36 (e) will not limit or waive
      the Bottler from its obligations under Section 36 (d) stated herein.

	 37.	 The
Bottler convenes and agrees with the Company:

	
       

    	a)	 That it will make no statements or
      disclose neither to the public, the governmental authorities or any third
      party related to the Beverages Bases, the Syrups or Beverages, without the
      Company’s previous written consent.

	
       

    	 b)	 That at all times, both during the
      validity period of this Agreement and after its maturity date, will maintain
      strict confidentiality over all confidential or secret information including,
      but not restricted to, mixing directions and techniques, sales, marketing
      and distribution, projects and plans related to the matter subject to this
      Agreement that the Bottler may receive from the Company or in any other
      manner and will guarantee that such information will be disclosed only as
      it is needed by those directors, managers and employees having entered enforceable
      legal documents in which they are committed to maintain confidentiality
      over the matters described in this Section.

	
       

    	c)	 That upon maturity or anticipated termination
      of this Agreement, the Bottler will make the necessary arrangements so as
      to deliver to the Company, pursuant to the directions it may issue in such
      connection, all written, graphic, electromagnetic, computarized, digital
      or any other material containing any information subject to the confidentiality
      obligation stated herein.

	 38. 	 In
the event any of the provisions stated herein becomes or may become legally inefficient
or invalid, the validity or effect  of all other provisions in this Agreement will not be
affected aiming having not such invalidity or inefficiency of such  provisions hindering
in a wrong way, compliance of this Agreement or damaging the ownership or validity of the
Trade Marks. The  right to terminate this Agreement pursuant to Section 28(a)(29 will not
be affected by this

	 39. 	a)	 In connection with all issues mentioned
      herein, this Agreement is the sole

	   	agreement existing between the Company
      and the Bottler. All previous agreements entered between the parties and
      related to the same issues are cancelled by this Agreement except for the
      covenants entered pursuant to Section 19 in this Agreement in the understanding
      however that any statement in written made by the Bottler and that the Company
      took in consideration in order to enter this Agreement will continue valid
      and binding for the Bottler.

	
       

    	b)	 Any waiver or modification, alteration
      or addition to this Agreement or to any of its provisions, will not obligate
      neither the Company or the Bottler unless they are entered respectively
      by the corresponding authorized representatives both, of the Company and
      the Bottler.

	
       

    	c)	 All notifications in written issued
      for this Agreement’s purposes will be made by cable, telegram, telex,
      personal delivery or certified mail and will be considered as delivered
      upon issuing date of such notification, sending date of certified mail is
      sent or such personal delivery actually takes place. Such notifications
      in written will be addressed to the last known address of the interested
      party. The change of address by any of the parties must be soon notified
      in written to the other party.

	 40. 	 The
omission by the Company in immediately exercising each of the rights granted herein or in
the event strict compliance of  any obligation assumed by the Bottler will not be
considered as a waiver of such right or of the right to demand the subsequent  compliance
of each and every obligation assumed by the Bottler pursuant to this Agreement.

	 41. 	 The
Bottler is an independent contractor, not an agent of the Company. The Bottler accepts
that it will neither state it is  an agent of the Company nor will consider itself as
such for no purpose whatsoever.

	 42. 	 The
heading lines stated herein are only for the convenience of the parties and will not
affect the interpretation of this  Agreement.

	 43. 	 This
Agreement will be interpreted pursuant to the Mexican Law.

	 44. 	 The
Appendixes and Exhibits attached hereto are considered, for any purpose, as inherent part
of this Agreement and should be  executed by the authorized representatives both, from
the Company and the Bottler.

	BY VIRTUE OF THE FOREGOING,  the Company
located in Atlanta,  Georgia,  U.S.A.  and the Bottler in Mexico City,  Mexico have
agreed on  entering this Agreement in triplicate by means of their authorized
representatives.  

	PANAMCO GOLFO,      
      	THE COCA-COLA COMPANY

	Represented by

      Mr. José Ignacio Huerta G       	 Represented by 

      Mr. Steve M. Whaley 

	A P P E N D I X    I

	B E V E R A G E S

	Location: Panamco Golfo

Territory  Date: March 1, 2001

	For the purposes of the Bottler Agreement
entered by and between The Coca-Cola Company and the Bottler signing at the end of this
document, valid as of July 1, 1999, the Beverages referred to in Whereas A herein are as
follows:

		
	Coca-Cola	 	Lift	 
	Coca-Cola light	 	Delaware Punch	 
	Fanta	 	Chispa	 
	Sprite	 	Fruitopia	 
	Sprite light	 	Senzao	 
	Fresca	 	 	 

	The description of the Beverages in this Appendix I replaces
      all previous descriptions and Appendixes related to the Beverages for purposes
      of Whereas A of such Bottler Agreement.

		
	PANAMCO GOLFO, S.A. DE C.V	 	THE COCA-COLA	 
	 	 	 	 
	Hereby represented by	 	Hereby represented by	 
	Mr. José Ignacio Huerta
      González	 	Mr. Eduardo Arrocha Gío	 

	A P P E N D I X    II

	T R A D E M A R K S

	Location: Panamco Golfo

Territory  Date: March 1, 2001

	For the purposes of the Bottler Agreement
entered by and between The Coca-Cola Company  (hereinafter  referred to as the
“Company”) and  the Bottler  signing at the end of this document,  valid as of
July 1, 1999, the Trademarks of the Company  referred to in Whereas B of  such Agreement
are as follows:

		
	COCA-COLA	 	LIFT	 
	COCA-COLA LIGHT	 	DELAWARE PUNCH	 
	FANTA	 	CHISPA	 
	SPRITE	 	FRUITOPIA	 
	SPRITE LIGHT	 	SENZAO	 
	FRESCA	 

	Including all  transliterations,  requests,
records and copyright of all commercial  presentations  related to these  Trademarks.
The  description  of the  Trademarks in this Appendix II replaces all previous
descriptions  and  Appendixes  related to the Trademarks for  purposes of Whereas B of
such Bottler Agreement.

		
	PANAMCO GOLFO, S.A. DE C.V	 	THE COCA-COLA COMPANY	 
	 	 	 	 
	Hereby represented by	 	Hereby represented by	 
	Mr. José Ignacio Huerta
      González	 	Mr. Eduardo Arrocha Gío	 

	A P P E N D I X    III

	T E R R I T O R Y

	Location: Panamco Golfo

Territory  Date: July 1, 1999

	For the  purposes of the Bottler  Agreement
entered by and between The  Coca-Cola  Company and the Bottler  signing at the end of
this  document, valid as of July 1, 1999, the Territory referred to in Section 1 of such
Agreement are as follows:

	1.  In the Republic of México, in the
stated of PUEBLA, TLAXCALA, VERACRUZ,  OAXACA and GUERRERO,  the City of PUEBLA and the
area  surrounding  it, limited by an imaginary line beginning at ACAJETE;  towards the
East to SOLTEPEC;  towards the  Southeast to  ESPERANZA;  from that point  southwards  to
ACULTZINGO;  towards the  Southeast  through  TEXHUACAN and HUAUTLA to TALISTAC.  As of
that location,  towards the Northwest to IXITLAN;  to the Southwest and through CHILA
getting  to  CIENEGUILLA;  to the  Northwest and through  TOTOLAPA to  IXCAMILCA;  to the
Northwest to  LAGUNILLAS;  to the Northwest  reaching  CONCEPCION;  to the Northwest
through  TOCHIMILCO  to ATEXCAC.  As of such  location and towards the  Northwest
through  HUEJOTZINGO,  XOXTLA and NATIVITAS  reaching TEPEYANCO  following towards the
Southeast through  TEOLOCHOLCO and CANOA reaching the starting point at  ACAJETE.

	The towns  mentioned  above in this  description
are part of the Territory  except for  SOLTEPEC,  ESPERANZA,  ACULTZINGO,  TEXHUACAN,
CHILA, ATEXCAC, HUEJOTZINGO, NATIVITAS and TEOLOCHOLCO.

	The  settlement  called  TEXHUACAN is located at
the State of Veracruz,  HUAUTLA,  TALISTAC  and  CIENEGUILLA  are part of the State of
Oaxaca, TOTOLAPA belongs to the State of GUERRERO, NATIVITAS, TEPEYANCO and TEOLOCHOLCO
are located within the State of TLAXCALA.

	2.  In the Republic of México,  at the
States of Tlaxcala,  Puebla and Veracruz,  the city of Apizaco and the area surrounding
it,  limited by an imaginary line beginning at TETELA;  towards teh Northeast through
HUEYTLALPAN to COXQUIHUI,  to the Southeast  reaching  ZANJAMALA,  to the  Southwest
reaching  HUEYTAMALCO.  As of that  location  and towards the  Southeast  through
ATZALAN and LAS MINAS  reaching  VIGAS;  following to the Southwest  crossing  PALOMAS
and  CALZONTEPEC  getting to SALTILLO.  Then, and towards the Southeast  reaching;
CHICHIQUILA;  to the Southwest towards ESPERANZA;  then to the Northwest reaching
SOLTEPEC; to the West up to ACAJETE. As of  that  location  and towards  the  Northeast
and going  through  CANOA and  TEOLOCHOLCO  up to  TEPEXANCO.  Afterwards  and towards
the  Southwest  trough  NATIVITAS,  XOXTLA and HUEJOTZINGO up to ATEXCAC;  to the
Northeast up to TLAHUAPAN;  to the Northwest up to MAZAPA.  Towards the Northeast up to
the 

	starting point at TETELA.  The towns  mentioned
in this  description  are part of the  Territory  except  for TETELA, HUEYTLALPAN,
COXQUIHUI, ZANJAMALA, VIGAS, CHICHIQUILA,  ESPERANZA, ACAJETE, CANOA, TEPEYANCO and
XOXTLA.  The towns called TETELA, HUEYTLALPAN,  ZANJAMALA,  HUEYTAMALCO,  SALTILLO,
CHICHIQUILA,  ESPERANZA,  SOLTEPEC, ACAJETE, CANOA,  XOXTLA,  HUEJOTZINGO,  ATEXCAC and
TLAHUAPAN are located at the State of Puebla,  COXQUIHUI,  ATZALAN,  LAS MINAS, VIGAS,
PALOMAS y CALZONTEPEC  are part of the State of  Veracruz. All other settlements
mentioned above are part of the State of Tlaxcala.

	3.  In the Republic of México within the
States of Veracruz and Puebla,  the city of Jalapa and the area  surrounding  it, limited
by an  imaginary  line  beginning  at Vigueta  in the coast  line of the Golfo de  México.
As of that  point,  towards  the  Southeast  following such coast line up to Antigua
Veracruz.  Then and towards the West of Xochiapa;  to the Northeast and through
Chichiquila to  Saltillo;  towards the Northeast  crossing  Calzontepec  and Palomas to
Vigas.  From there on, towards the Northwest  through Las Minas  and Atzalan to
Hueytamalco;  towards the  Northeast  of  Zanjamala;  to the  southeast  up to Martinez
de la Torre;  to the  northeast  crossing S. Marcos up to the starting point at Vigueta.
The towns mentioned in this description are part of the Territory,  except for  Saltillo,
Calzontepec,  Palomas, Las Minas,  Atzalan Hueytamalco and Zanjamala.  The towns of
Chichiquila,  Saltillo,  Hueytamalco and  Zanjamala are at the State of Puebla; all other
settlements are at the State of Veracruz.

	4.  In the Republic of México, in the
States of Veracruz, Oaxaca and Puebla, the cities of  VERACRUZ,  CORDOBA and ORIZABA and
the area  surrounding  them within an imaginary line beginning at the  northernmost
location called  ANTIGUA  VERACRUZ  by the Golf of México.  From that  point to the
Southeast  following  the coast line of the Golf of México to PUNTA  MORRILLO,
towards the West through MATA DE LINONES a CHIPILO;  and the  Southwest up to SANTIAGO;
towards the Southwest to SOCHIAPAN.  As from that point,  towards the Northeast and
through VALLE  NACIONAL up to TALISTAC;  reaching to the North  TEXHUACAN;  going to the
Northwest  through  ACULTZINGO  up to  ESPERANZA;  to the  Northeast  to  CHICHIQUILA;
towards the East to XOCHIAPA  going back to the  starting point in ANTIGUA VERACRUZ.  All
towns,  villages and settlements  mentioned in the description above are part of the
Territory  except for ANTIGUA VERACRUZ,  XOCHIAPA,  CHICHIQUILA,  TALISTAC y ESPERANZA,
which are specifically  excluded from the Territory.  The  towns of  CHICHIQUILA  and
ESPERANZA are located at the State of Puebla,  VALLE  NACIONAL and TALISTAC are at the
State of Oaxaca.  The  other towns  mentioned  above are located at the State of
Veracruz.  The description of the Territory in this Appendix III replaces all  previous
descriptions and Appendixes related to the Territory for purposes of Section 1 of such
Bottler Agreement.

		
	PANAMCO GOLFO, S.A. DE C.V	 	THE COCA-COLA COMPANY	 
	 	 	 	 
	Hereby represented by	 	Hereby represented by	 
	Mr. José Ignacio Huerta
      González	 	Mr. Steve M. Whaley	 

	
      A P P E N D I X    IV

       AUTHORIZED PACKAGES

      

	Location: Panamco Golfo Territory

      Date: March 1, 2001

	Pursuant to the  provisions  stated in Section 2
of the Bottler  Agreement  entered by and between The Coca-Cola  Company  (hereinafter
referred to as the “Company” and the Bottler  signing at the end of this
document,  valid as of July 1, 1999,  the Company  authorizes  the Bottler to prepare,
distribute and sell the Beverages in the following  Packages  that, for the purposes of
the Bottler  Agreement  mentioned herein are considered as Authorized Packages.

			
	Coca-Cola	 	Returnable glass bottle	 	192,355,473,500,769,1000,1250
      ml.	 
	Coca-Cola light	 	Returnable glass bottle	 	192,355 ml.	 
	Fanta	 	Returnable glass bottle	 	192,355,500 ml.	 
	Sprite	 	Returnable glass bottle	 	355,500 ml.	 
	Fresca	 	Returnable glass bottle	 	355,500 ml.	 
	Lift	 	Returnable glass bottle	 	355,500 ml.	 
	Delaware Punch	 	Returnable glass bottle	 	355,500 ml.	 
	Chispa	 	Returnable glass bottle	 	355,500 ml.	 
	Senzao	 	Returnable glass bottle	 	355,500 ml.	 
	 	 	 	 	 	 
	Coca-Cola	 	Returnable glass bottle	 	237,355,500 ml.	 
	Coca-Cola light	 	Returnable glass bottle	 	237,500 ml.	 
	Fanta	 	Returnable glass bottle	 	355,500 ml.	 
	Sprite	 	Returnable glass bottle	 	355,500 ml.	 
	Fresca	 	Returnable glass bottle	 	500 ml.	 
	Lift	 	Returnable glass bottle	 	500 ml.	 
	Delaware Punch	 	Returnable glass bottle	 	500 ml.	 
	Fruitopia	 	Returnable glass bottle	 	350 ml.	 
	 	 	 	 	 	 
	Coca-Cola	 	Returnable PET bottle	 	1500, 2,000 ml.	 
	Fanta	 	Returnable PET bottle	 	1500, 2,000 ml.	 
	Sprite	 	Returnable PET bottle	 	1,500 ml.	 
	Fresca	 	Returnable PET bottle	 	1,500 ml.	 
	Lift	 	Returnable PET bottle	 	1,500 ml.	 
	 	 	 	 	 	 
	Coca-Cola	 	Returnable PET bottle	 	500,600,1000,1500,2000,2500 ml.	 
	Coca-Cola light	 	Returnable PET bottle	 	500,600,1000,2000 ml.	 
	Fanta	 	Returnable PET bottle	 	250,500,1000,1500,2000 ml.	 
	Sprite	 	Returnable PET bottle	 	500,1000,1500,2000 ml.	 
	Fresca	 	Returnable PET bottle	 	500,1000,1500,2000 ml.	 
	Sprite light	 	Returnable PET bottle	 	600.1000,2000 ml.	 
	Lift	 	Returnable PET bottle	 	250,500,1000,1500,2000 ml.	 
	Delaware Punch	 	Returnable PET bottle	 	250,500,1000,1500,2000 ml.	 
	Chispa	 	Returnable PET bottle	 	1000.1500,2000 ml.	 
	Senzao	 	Returnable PET bottle	 	600.1000,2000 ml.	 

 

			
	Coca-Cola	 	CANS (Production, distribution and sale)	 	355 ml.	 
	Coca-Cola light	 	CANS (Production, distribution and sale)	 	355 ml.	 
	Fanta	 	CANS (Production, distribution and sale)	 	355 ml.	 
	Sprite	 	CANS (Production, distribution and sale)	 	355 ml.	 
	Sprite light	 	CANS (Production, distribution and sale)	 	355 ml.	 
	Fresca	 	CANS (Production, distribution and sale)	 	355 ml.	 
	Lift	 	CANS (Production, distribution and sale)	 	355 ml.	 
	Delaware Punch	 	CANS (Production, distribution and sale)	 	355 ml.	 
	Senzao	 	CANS (Production, distribution and sale)	 	355 ml.	 

	The parties  hereby  acknowledge  and agree that
during the  validity of such  Bottler’s  Agreement,  the  Company  will  refrain
from  enforcing  its right  stated in Section 2 within the Bottler  Agreement  of
cancelling  the  authorization  in  connection  with those  Authorized Packages described
in this Appendix as Returnable glass bottles.

	This  authorization  replaces  all
authorizations  entered  before by and between the Company and the Bottler in  connection
with the  subject matter of this Appendix.

		
	PANAMCO GOLFO, S.A. DE C.V	 	THE COCA-COLA COMPANY	 
	 	 	 	 
	Hereby represented by	 	Hereby represented by	 
	Mr. José Ignacio Huerta
      González	 	Mr. Eduardo Arrocha Gío	 

	A P P E N D I X    V

	BEVERAGE PRODUCTS FROM THE
BOTTLER

	Location: Panamco Golfo Territory 

      Date: April 1, 2001

	Pursuant  to the  provisions  stated  in
Section  17 (a) of the  Bottler  Agreement  entered  by and  between  The  Coca-Cola
Company  (hereinafter  referred to as the “Company” and the Bottler  signing a
the end of this  Appendix,  valid as of July 1, 1999, the Bottler  may manufacture,
prepare, bottle, distribute and sell the following products Bottler’s Beverages in the
following flavors:

	Bottler’s Beverage Products

	PREMIO 
 RISCO
  TOPOCHICO 
 AGUA MINERAL DE
LOURDES 
 KELOCO

	The description of Bottler’s  Beverages
included in this Appendix V replaces all descriptions and Appendixes drafted before
related to  the Bottler’s Beverages for purposes of Section 17 (a) of such Bottler
Agreement.

		
	PANAMCO GOLFO, S.A. DE C.V	 	THE COCA-COLA COMPANY	 
	 	 	 	 
	Hereby represented by	 	Hereby represented by	 
	Mr. José Ignacio Huerta González	 	Mr. Steve M. Whaley	 

	E X H I B I T    A

	AUTHORIZATION IN CONNECTION
WITH SYRUPS FOR POST-MIX 
BEVERAGES 
 Location: Panamco Golfo Territory 
 Date: July 1, 1999

	Pursuant to the  provisions  stated in Section 3
in the Bottler  Agreement  entered by and between The Coca-Cola  Company  (hereinafter
referred  to as the  “Company”)  and the  Bottler  signing  at the end of this
document,  valid  as of July 1,  the  Company  grants a  non-exclusive authorization to
the Bottler so as to prepare, bottle and distribute syrups for the following Beverages:

	Coca-Cola 

      Coca-Cola Light 

      Fanta 

      Sprite 

      Fresca

      Lift

	(the syrups  mentioned  above will be referred
to as “Post-Mix  Syrups” in this Exhibit A) to retailers in the Territory so as
to serve  the Beverages  through Post-Mix vending machines at or by the retailer’s
establishments  and also to operate Post-Mix vending machines  and sell the Beverages
directly to the consumer subject to the following conditions:

	
       1. 

    	 The
Bottler may not sell Post-Mix  Beverages to retailers  within the Territory for their use
in any Post-Mix  vending machine  or operate any Post-Mix vending machine unless:

	
       (a) 

    	 There
is an adequate source of fresh water,

	
       (b) 

    	 All
Post-Mix  vending  machines are as those approved by the Company and comply with all
hygiene  regulations and of any other  sort  stated by the  Company  and  communicated
in  written  form to the  Bottler  in  connection  with the  preparation, botling and
sale of the Post-Mix Syrups; and

	
       (c) 

    	 The
Beverages served by means of Post-Mix vending machines are strictly  adjusted to the
directions for the preparation of the  Post-Mix Syrup Beverages pursuant to the stated in
written by the Company from time to time to the Bottler.

	
       2. 

    	 The
Bottler will take samples of the Beverages served by means of the Post-Mix vending
machines  operated by retailers to whom  the Bottler has supplied with the Post-Mix
Syrups or those operated by the Bottler  pursuant to the directions and in  the
intervals  the  Company may  communicate  in 

	
  	 written, and
will  submit  such  samples to the Company for their  inspection, at its own cost and
expense.

	
       3. 

    	 The
Bottler,  from its initiative and under its  responsibility,  will immediately
discontinue the sale of Post-Mix Syrups to  any retailer who may not comply with the
rules stated by the Company.

	
       4. 

    	 The
Bottler will  discontinue the sale of Post-Mix  Beverages to any retailer  whenever it is
notified by the Company that any  of the Beverages  supplied by means of such Post-Mix
vending  machines located at or by the retailer’s  establishment  do not comply with the
rules  prescribed by the Company for the Beverages,  or that the Post-Mix vending
machines are  not of the sort of those approved by the Company.

	
       5. 

    	 The
Bottler agrees to:

	
       (a) 

    	 Sell
and  distribute  the  Post-Mix  Syrups only in packages  approved  by the Company and to
use on such  packages,  the tags  approved by the Company; and

	
       (b) 

    	 To
influence the retailer so as to persuade it to use a regular glass,  paper cup or any
other package approved by the Company  bearing the legends and graphic design approved by
the Company aiming at having the Beverages  served to the  client adequately  identified
and served in an attractive and hygienic  package.  Except for the modified in  this
Exhibit,  all terms,  covenants and conditions  contained in this Bottler  Agreement will
be applied to  this  complementary  authorization  for the  preparation,  bottling,
distribution  and sale of the Post-Mix  Beverages  and, in such  connection,  it is
expressly  agreed upon  between the parties  that the  Bottler’s  terms,  conditions and
obligations as stated in the Bottler  Agreement  will be  incorporated  into it a sa
reference  and  that,  unless  the  context  states  otherwise,  any  reference  made in
such  Agreement  to  “Beverages”  will  also  be  considered  as  referring  to
the  Post-Mix  Syrups  for the  purposes  of this  complementary  authorization  granted
to the Bottler.  This authorization will automatically  terminate upon  maturity or
anticipated termination of such Bottler Agreement.

	
 	This  authorization
replaces all authorizations  entered before by and between the Company and the Bottler in
connection with the subject matter of this Exhibit A.

		
	PANAMCO GOLFO, S.A. DE C.V	 	THE COCA-COLA COMPANY	 
	 	 	 	 
	Hereby represented by	 	Hereby represented by	 
	Mr. José Ignacio Huerta González	 	Mr. Eduardo Arrocha Gio	 

	
      E X H I B I T    G

       

        COMPLEMENTARY DISTRIBUTION AUTHORIZATION

        Location: Panamco Golfo Territory 

        Date: July 1, 1999

    

	Pursuant to the provisions in Section 3 of the
Bottler  Agreement entered by and between The Coca-Cola  Company  (hereinafter  referred
to as the “Company”) and the Bottler  signing at the end of this document,
valid as or July 1, 1999, the Company is hereby  granting a  complementary  authorization
so as to purchase  from the  Company,  or from  whoever it may appoint,  the  Beverages
in the  following  packages (hereinafter referred to as the “Authorized
Packages”) and to sell and distribute the Beverages through the Territory:

			
	Coca-Cola	 	Can   3	 	55 ml.	 
	Coca-Cola 1ight	 	Can   3	 	55 ml.	 
	Fanta	 	Can   3	 	55 ml.	 
	Sprite	 	Can   3	 	55 ml.	 
	Sprite light	 	Can   3	 	55 ml.	 
	Fresca	 	Can   3	 	55 ml.	 
	Lift	 	Can   3	 	55 ml.	 
	Delaware Punch	 	Can   3	 	55 ml.	 
	Senzao	 

	Subject to the following conditions:

	
       a) 

    	 This
authorization will automatically terminate upon maturity or anticipated termination of
such Bottler Agreement.

	l

	
       b) 

    	 Upon
maturity or cancellation of this authorization,  the Bottler will immediately discontinue
the sale and/or distribution of  the Beverages in the Authorized Containers within the
Territory.

	
       c) 

    	 The
stipulations,  covenants,  agreements,  terms,  conditions and provisions within such
Bottler Agreement will be applied to  and will be valid in full in connection with this
complementary authorization.

	This  authorization  replaces  all
authorizations  entered  before by and between the Company and the Bottler in  connection
with the  subject matter of this Exhibit G.

		
	PANAMCO GOLFO, S.A. DE C.V	 	THE COCA-COLA COMPANY	 
	 	 	 	 
	Hereby represented by	 	Hereby represented by	 
	Mr. José Ignacio Huerta González	 	Mr. Eduardo Arrocha Gio	 

	THE COCA-COLA COMPANY

COCA-COLA PLAZA  
ATLANTA, GEORGIA

	ADDRESS REPLY TO 
 P. O. DRAWER
1734  
ATLANTA. GA 3O3OI

	Atlanta, Ga., July 1, 1999.

	PANAMCO GOLFO, S.A. DE C.V. Blvd. 

      Manuel Ávila Camacho No. 40

      Col. Lomas de Chapultepec 11000, México, D.F.

	
      Attn.: Mr. José Ignacio Huerta González
        

    

	Dear Sirs:

	We are hereby referring to the Coca-Cola
Bottler  Agreement and other products of The Coca-Cola  Company  (hereinafter  referred
to as  THE COMPANY),  entered as of this date by and between The Coca-Cola  Company and
Panamco Golfo, S.A. de C.V.  (hereinafter  referred to  as THE BOTTLER),  valid as of
July 1, 1999 and up to May 31, 2005  (hereinafter  referred to as THE AGREEMENT)  for a
Territory  within  the Republic of Mexico, described in THE AGREEMENT (hereinafter
referred to as THE TERRITORY).

	As you are well aware of, the  foundation  of
our precious and long business  relationship  has been and will keep being subject to the
New Agreement, the mutual respect, the good faith an the highest business code of ethics.

	All along our conversations,  you asked us for
clarification of some Sections in THE AGREEMENT,  so The COMPANY has agreed to make such
clarifications pursuant to the following:

	1.  Section 1 in THE AGREEMENT will apply in the
understanding  that every time THE COMPANY may decide to introduce a new product  and/or
packaging  within THE TERRITORY,  understanding as such carbonated  refreshing  beverages
containing no juice, THE COMPANY will  inform in written such decision to THE BOTTLER,
explaining its intention,  program and other  conditions for the  introduction of such
new product and/or  packaging.  THE BOTTLER will have the right in the first position of
launching such product and/or packaging in THE  TERRITORY.  THE BOTTLER  will  enforce
such right in the first  position  within the 60 (sixty)  days upon  reception  of such
written  communication  issued by THE  COMPANY  by means of a  response  in written in
which it will  inform  THE  COMPANY  of its  interest  in  launching the new product
and/or  packaging  within THE TERRITORY,  showing at THE COMPANY’s  entire  satisfaction,
its technical and  financial  capacity so as to conduct  such  launching  and in the
understanding  that it will comply 

	with all the  programs  for such  launching in
the terms indicated by THE COMPANY

	2.  Section 9 in the Agreement states that the
Company’s request so as to  obtain  financial and accounting  information is for the only
purpose of verifying  compliance  with the AGREEMENT.  THE COMPANY agrees  that such
request in written will come from the THE COMPANY’s subsidiary General Director in Mexico.

	3.  In Section 11 (first paragraph) in the
AGREEMENT it is stated that the  has entered or may enter other  agreements  similar to
THE  AGREEMENT  with other  parties  outside THE  TERRITORY and that THE BOTTLER  accepts
the limitations  that such agreements may reasonably  impose to THE BOTTLER in the
performance of its business  pursuant to THE  AGREEMENT.  THE COMPANY accepts that such
limitations will be exclusively  related to the territorial  structure of its bottling
system  in Mexico and the rest of the world.

	4.  In  connection  with the adoption of
additional  measures  considered  as necessary  and  justified by THE COMPANY  aiming at
protecting  and improving the beverages  sale and  distribution  system  regarding the
attention to big and/or  special  clients having  their business purpose going beyond the
limits of THE BOTTLER’S TERRITORY  (hereinafter  referred to as KEY ACCOUNTS),  pursuant
to the  stated in Section 11 (second  paragraph) in THE AGREEMENT,  THE COMPANY will only
adopt such  measures,  including the direct supply of  the beverages in the KEY ACCOUNTS,
in the event THE BOTTLER fails to comply with the adequate  supply to such KEY ACCOUNTS
within THE  TERRITORY  (frequency in the service,  prices,  sale conditions,  etc.). THE
COMPANY besides working directly with a KEY ACCOUNT should  notify in written its
decision for doing so to THE  BOTTLER,  unless THE BOTTLER  corrects the issue within a
period of time no longer  than 15 (fifteen) days.

	5.  Pursuant to Section 12 a) in THE  AGREEMENT,
THE BOTTLER agreed to accept and apply the rules adopted and issued from time to  time by
THE COMPANY for a uniform  external  appearance  of the  distribution  equipment  and
other  materials  used by THE BOTTLER and  others  Coca-Cola  Bottlers.  It is agreed
upon that the  directions  THE COMPANY may issue on a regular basis in  connection  with
the  uniform external appearance will apply to all Bottlers in Mexico.

	6.  The  agreements  stated in Section 17 in THE
AGREEMENT  will apply not only to the operation in which THE BOTTLER is involved  but
also in those  activities in which THE BOTTLER may be directly  related by means of
ownership,  control,  management,  partnership,  agreement or any other manner,  whether
within or outside THE TERRITORY of THE BOTTLER.  THE COMPANY agrees that the term
“or any other  manner” in such context will refer to situations with similar or
equivalent effect.

	7.  In connection  with Section 27 b) the
procedure and schedule to be applied will be as follows:  in the event THE BOTTLER wants
to request  renewal of THE  AGREEMENT  for an  additional  period of 10 (ten)  years,
THE BOTTLER  should  request so with at least 18  (eighteen)  months but not more than 24
(twenty  four)  months  before  maturity of the 

	original  term through  submitting a request in
written,  supported by the  information  THE COMPANY may request  pursuant to the stated
in such Section 27 b). THE COMPANY THE BOTTLER  stating the  mentioned in Section 27 b)
upon  maturity  will notify in written its  decision,  at least 12 (twelve)  months
before the  original 10 (ten) year one.

	8.  In connection with Section 32 in THE
AGREEMENT,  it is understood  that the  limitations  therein for the assignment of shares
will not embrace the assignment of shares by legal means,  including legal or testate
succession.  Among shareholders and any of their  consanguineous  relatives,  wives,
in-law relatives and relatives  pursuant to the Civil Code (adoption).  In such cases,
the previous  approval of THE COMPANY will not be required.

	9.  Pursuant to Section 34 in THE AGREEMENT,
THE COMPANY will appoint only one or more of its  subsidiaries  controlled 100% in a
direct manner.  In the event this is possible or in its absence,  to one or ore of its
companies  controlled in an indirect manner,  as  its representative so as to make assure
The BOTTLER’s full compliance with all terms and conditions stated in THE AGREEMENT.

	10.  In connection  with Section 36 b) in THE
AGREEMENT,  THE COMPANY agrees to reimburse THE BOTTLER all documented  costs related  to
paper work and actions that may be required by THE COMPANY from THE BOTTLER for the
protection  of THE COMPANY’s  products  secured  by THE AGREEMENT.

	11.  It is understood  that the insurance
policy required by THE BOTTLER in Section 36 e) of THE AGREEMENT will be appropriate for
the Mexican  conditions  and practices as well as local uses  prevailing  for companies
with similar size and activities in connection  with this particular type of insurance
coverage.

	12.  In connection with the stated in EXHIBIT A
in THE AGREEMENT,  THE COMPANY  granted THE BOTTLER a  non-exclusive  authorization  for
the  preparation,  distribution  and sale of the beverages  stated therein,  as Post-Mix.
Consequently,  THE COMPANY may decide to  grant similar non-  exclusive  authorizations
for Post-Mix  rights to third parties  within THE TERRITORY or THE COMPANY may decide to
enforce such rights over Post-Mix  directly  within THE  TERRITORY.  In the event THE
COMPANY  decides to grant similar non-  exclusive  authorizations  to any third party or
to do it in a direct manner,  THE COMPANY agrees to discus such issue in an informal
manner with  THE BOTTLER,  in the  understanding  that this  discussion by no means will
limit the rights of THE COMPANY  stated in Exhibit A in THE  AGREEMENT whatsoever.

	13.  THE COMPANY and THE BOTTLER  agree that all
remaining  clauses,  terms and  conditions  in THE  AGREEMENT  will remain with no
amendment whatsover and with full validity and effect.

	Sincerely, 
 The Coca-Cola Company

	Represented by

      Mr. Steve M. Whaley

	
      Accepted on July 1, 1999

      PANAMCO GOLFO, S.A. DE C.V.

      

	Represented by  
Mr. José Ignacio Huerta GonzálezExhibit 4.33

	 B O T T L E R          A
      G R E E M E N T

	THIS BOTTLER  AGREEMENT  (hereinafter  referred
to as the “Agreement”)  valid as of July 1, 1999,  entered by and between THE
COCA-COLA  COMPANY,  a corporation duly  incorporated  pursuant to the Law regulating the
State of Delaware,  United States of America,  with main  headquarters at One Coca-Cola
Plaza,  N.W., in Atlanta City,  State of Georgia,  U.S.A.  (hereinafter  referred to as
“Company”) , and  PANAMCO BAJIO,  S.A. DE C.V., a corporation  duly
incorporated  and regulated  under the Mexican Law with main  headquarters  at Blvd.
Manuel Ávila Camacho No. 40, Col.  Lomas de  Chapultepec  Del.  Miguel  Hidalgo,  11000
México,  D.F.  (hereinafter  referred to as the  “Bottler”).

	W H E R E A S

	
A. 	 The
Company’s business purpose is the manufacturing and sale of certain  Concentrates
and  Beverages Bases (hereinafter referred to as “Beverages  Bases”) the
formulas of  which are industrial secrets of the Company,  and which are used as basis
for the  preparation of syrups for  non-alcoholic beverages (hereinafter referred to as
the  “Syrups”),  as  well as to the manufacturing and sale of such Syrups used
for  the  preparation of  certain non-alcoholic beverages explained in detail  within
Appendix  I (hereinafter  referred to as the “Beverages”) which  are put for
sale in  bottles and other  packages as well as in other  forms or manners.

	
B. 	 The
Company owns the registered Trademarks detailed in Appendix II  securing such Beverages
Bases, Syrups and Beverages. It also owns  several Trademarks consisting of Distinctive
Packages in different  sizes in which the Beverages have been commercialized for many
years,  as well as the registered Trademarks consisting of the design of a  Dynamic Tag
used for the advertisement and marketing of some Beverages  (all registered Trademarks
whether collectively or on an individual  basis will hereinafter be referred to as the
“Trademarks”).

	
C. 	 The
Company has the exclusive right for the Beverages preparation,  bottling and sale as well
as that for the Beverages Bases and Syrups  manufacture and sale in the Republic of
Mexico.

	
D. 	 The
Company has designated and authorized certain third parties to  manufacture the Beverages
Bases for their sale to bottlers duly  appointed as such (those third parties mentioned
above will be  hereinafter referred to as the “Authorized Suppliers”).

	
E. 	 The
Bottler has requested for authorization from the Company so as to  use the “Trademarks” in
connection with the preparation and bottling of  the Beverages and for the distribution
and sale of the Beverages within  the stated territory described herein.

	
F. 	 The
Company is willing to grant such authorization requested to the  Bottler under the terms
and conditions stated in this Agreement.

	THEREFORE, the parties agree as follows:

 
	 	
	 

 

 

	I.  AUTHORIZATION

	
1. 	 By
means of this Agreement, the Company authorizes the Bottler and in  turn, the Bottler is
obligated, under the terms and conditions herein,  to prepare and bottle the Beverages in
Authorized Packages as defined  later on and to distribute and sell them under the
Trademarks  exclusively in and within the territory defined in Appendix III  (hereinafter
referred to as the “Territory”) .

	
2. 	 The
Company will approve during the validity period of this Agreement  and at its own
discretion, the types of container, their size, shape  and other distinctive
characteristics for each one of the Beverages  (hereinafter referred to as the “Authorized
Packages”) the bottler is  entitled to use pursuant to this Agreement for the
packaging of each  one of the Beverages. The list of Authorized Packages in connection
with each one of the Beverages upon the beginning of this Agreement’s  term is
detailed in Appendix IV). The Company may, by means of written  communication sent to the
Bottler, authorize the usage of additional  Authorized Packages for the preparation,
bottling, distribution and  sale of one or more types of Beverages.

	
3. 	 The
Exhibits attached to this Agreement, if any, identify the nature of  the complementary
authorizations that may be granted from time to time  to the Bottler pursuant to the
terms stated herein and regulate the  specific rights and obligations of the parties in
connection with the  complementary authorizations.

 

	II. OBLIGATIONS OF THE COMPANY

	 4. 	The Company or Authorized Suppliers
      will sell and deliver the Bottler the amount of Beverages Bases the Bottler
      may request for on a regular basis, in the understanding that:

	 a)      	 The
Bottler will request for, and the Company or the  Authorized Suppliers will sell and
deliver to the Bottler,  only the amount of Beverages Bases that may be necessary and
enough in order to comply with this Agreement; and

	 b)     	 The
Bottler will use the Beverages Bases exclusively for the  preparation of the Beverages as
prescribed by the Company from  time to time, and the Bottler is banned to whether sell
the  Beverages Bases or the Syrups or allow them to get to third  parties without the
Company’s previous written consent.

	
 	The Company
will keep the exclusive right so as to determine  the formulas, composition or
ingredients for the Beverages and  Beverages Bases at any moment.

	
5. 	 The
Company, within the validity term of this Agreement, except for the  stated in Section
11, will refrain from selling, distributing or  authorizing third parties to sell or
distribute the Beverages within  the Territory in the Authorized Packages, keeping 

 
	 	
	 

 

 

	
 	 the right
however, to  prepare and bottle the Beverages in the Authorized Packages within the
Territory to be sold outside the Territory and to prepare, bottle,  distribute and sell
or authorize the preparation, bottling,  distribution or to authorize third parties to
sell the Beverages within  the Territory in any other manner or form. The Company,
pursuant to the  territoriality principle stated in Section 1 mentioned above, will have
the exclusive right to import and export the Beverages both, to Mexico  or from Mexico.

	III.  OBLIGATIONS OF THE BOTTLER IN CONNECTION
WITH THE COMMERCIALIZATION OF  BEVERAGES, FIANCIAL CAPACITY AND PLANNING.

	
6. 	 The
Bottler will have the continuous obligation to develop, foster and  totally satisfy the
demand for each one of the Beverages within the  Territory. Therefore, the Bottler
convenes and agrees with the Company,  the following:

	  a)      	 To
Prepare, bottle, distribute and sell the necessary amounts  of each one of the Beverages
so as to completely satisfy and

	 b)      	 by
all means cover the demand in full, of each one of the  Beverages within the Territory;
make all efforts and make use  of all tested, practical and approved means so as to
develop  and exploit in full the business potential of the preparation,  bottling,
commercialization and distribution of each one of  the Beverages within the Territory by
means of the continuous  creation, fostering and expansion of the future demand of each
one of the Beverages, totally satisfying in all aspects, the  current demand;

	 c)      	 To
invest all capital and incur into all expenses that may be  needed for the organization,
installation, operation,  maintenance and replacement of all storing, distribution,
manufacture, commercialization, delivery and transportation  facilities as well as any
other kind of facilities and  equipment within the Territory so as to comply with this
Agreement;

	 d)      	 To
sell and distribute the Beverages in Authorized Packages  only to final consumers or
retails within the Territory.  However, the Bottler is authorized to distribute and sell
the  Beverages in the Authorized Packages to wholesalers within the  Territory selling
only to retailers within the Territory. Any  other distribution method will be subject to
the Company’s  previous authorization in written; and

	 e)      	 To
have a competent management team, duly qualified and to  recruit, train, maintain and
direct all personnel that may be  required in all aspects so as to comply with the Bottler’s
obligations pursuant to this Agreement.

	
7. 	 The
parties  agree  that,  in order to develop and foster the demand of each one of the
Beverages,  advertisement  and other  marketing  activities are necessary.  The Bottler
therefore agrees to spend the amounts of money that may be necessary for the

 
	 	
	 

 

 

	
 	 advertisement and
marketing of the  Beverages so as to maintain and increase the demand  of each one of the
Beverages  within  the Territory.  The Company may, at its own  discretion,  contribute
to such advertisement and marketing expenses.  The Company  may  also use its own funds
for each  advertisement  or promotion  activity it may consider  appropriate  to conduct
within the  Territory,  having the  foregoing by no means  affecting the  Bottler’s
obligation to invest the necessary  sums of money for  advertising  and  marketing of
each one of the  Beverages so as to foster and develop the  demand of each one of the
Beverages  within the Territory.

	
8. 	 The
Bottler will submit to the Company, for its previous approval, all  advertising and
promotions related to the Trademarks or Beverages and  will use, publish, maintain and
distribute only the advertisements and  promotional material related to the Trademarks or
Beverages that may be  approved and authorized by the Company.

	
9. 	 The
Bottler will maintain the consolidated financial capacity that may  be reasonably
necessary so as to make sure the Bottler can comply with  its obligations pursuant to
this Agreement. The Bottler will keep  books, accounts and records in a precise manner
and will supply the  Company, upon request, the financial and accounting information that
may be required so as to allow the Company determine the Bottler’s  compliance of
its obligations pursuant to this Agreement.

	
10 	 The
Bottler convenes and agrees as follows

	 a)      	 To
deliver a program to the Company each calendar year  (hereinafter referred to as “Annual
Program”), which should be  acceptable for the Company in form and content. The
Annual  Program will include, but may not be limited to, the Bottler’s  plans for
commercialization, administration and management,  finance, promotion and advertising,
showing in detail the  activities envisioned for the following twelve-month period or
any other period the Company may establish. The Bottler will  diligently enforce the
Annual Program and will inform on a  quarterly basis or as stated by the Company, about
the  compliance with such Annual Program.

	 b)      	 Will
inform the Company, on a monthly basis or within the  intervals the Company may state for
such purposes, the sales  volume of each one of the Beverages in a detailed manner and
with the data the Company may request.

	
11. 	 The
Bottler acknowledges that the Company has entered or may enter  agreements similar to
this Agreement with third parties outside the  Territory and accepts the limitations such
agreements may reasonably  impose to the Bottler in the performance of its business
according to  the terms herein. Likewise, the Bottler agrees to conduct its business  in
such a way so as to avoid conflicts with such third parties and,  should disputes may
arise despite it all, is obligated to make all  reasonable efforts so as to settle them
in an amicable manner.

 
	 	
	 

 

 

	
 	The Bottler
may not oppose, without valid reasons, to any additional  measure, the adoption of which
may be considered as necessary by the  Company and justified by it aiming at protecting
and improving the  Beverages sale and distribution systems. For instance, those that may
be adopted related to the attention of big or special accounts the  scope of which may go
beyond the Territory limits, even if such  measures represent a restriction of the Bottler’s
rights or obligations  within reasonable limits without affecting the essence of this
Agreement.

	12. 	 a) 	 The Bottler acknowledging the important
      benefit both, for itself and all third parties referred to in Clause 11
      mentioned above, derived from the external uniform appearance of the distribution
      equipment and other equipment and material used pursuant to the terms herein,
      agrees on accepting and applying the adopted rules that may be issued from
      time to time by the Company for the design and decoration of the trucks
      and other vehicles used for distribution, as well as cases, cardboard cases,
      refrigerators, vending machines and other materials and equipment used for
      the distribution and sale of Beverages pursuant to this Agreement.

	 	 b) 	 Moreover, the Bottler is obligated
      to maintain and replace such equipment at reasonable intervals as well as
      to use such equipment to distribute or sell only the Beverages and the Beverages
      by products specified in Appendix V as long as the usage of such equipment
      related to the products included in Appendix V does not affect the Bottler’s
      capacity to fulfil its obligations pursuant to this Agreement.

	 13. 	 a)	 By no means may the Bottler prepare,
      sell, or distribute or cause the sale or distribution of any of the Beverages
      outside the Territory without the Company’s previous consent.

	 	 b) 	 In the event any of the prepared, bottled,
      distributed or sold Beverages by the Bottler were found within the Territory
      of another authorized Bottler by the Company (hereinafter referred to as
      the “Injured Bottler”), besides the other remedies available,
      the following may apply:

	 1)      	 The Company may immediately cancel
      the authorization of the Authorized Package(s) found within the Injured
      Bottler’s Territory;

	 2)      	 The Company may charge the Bottler
      a compensatory amount for the Beverages found in the Injured Bottler’s
      Territory so as to compensate the lost profit, the expenses and other costs
      incurred by the Company and the Injured Bottler; and

	 3)     
      	 The Company may buy any of the prepared,
      bottled, distributed or sold by the Bottler that may be found in the Injured
      Bottler’s Territory and the Bottler, additionally to any other obligation
      that may have pursuant to this Agreement, will reimburse the Company with
      the cost incurred for the transportation and or Beverages.

 
	 	
	 

 

 

	 	c) 	 In the event the prepared, bottled,
      distributed or sold Beverages by the Bottler were found in the Territory
      of an Injured Bottler, the Bottler may submit to the Company’s representatives
      all sale contracts and other records related with such Beverages and will
      help the Company in all investigations conducted related with the sale and
      distribution of such Beverages outside the Territory.

	 	d) 	 The Bottler will inform the Company
      immediately in the event of receiving an order or a purchase offer from
      a third party regarding which, the Bottler may know or may have reasons
      to believe or suspect would led to the commercialization, sale, resale,
      distribution or redistribution of Beverages outside the Territory infringing
      the stated herein.

	IV. BOTTLER’S OBLIGATIONS IN CONNECTION WITH THE TRADEMARKS

	
14. 	 The
Bottler will acknowledge at all times the validity of the  Trademarks and the fact they
belong to the Company and by no means will  it question such validity or ownership in any
way whatsoever.

	
15. 	 There
is nothing within this Agreement that may give the Bottler neither benefit not right
whatsoever over the Trademarks nor  the  goodwill  inherent to them or over the labels,
design,  bottling or any other visual  representation  of them or used in  connection
with them,  and the  Bottler  acknowledges  and  agrees  that all  rights  and  interests
created by the usage of  Trademarks,  labels, designs, packages or any other visual
representation may have a repercussion for the benefit and property  of the Company.  The
parties agree and understand  that this is nothing but a temporary  authorization  issued
in favor of the  Bottler  pursuant to the terms of this  Agreement,  leading not to any
right or interest  and without  payment of any right or  royalty, for the usage of such
Trademarks,  labels,  designs,  packages or any other visual  representations of them,
but only  related to the  preparation,  bottling,  distribution  and sale of the
Beverages in Authorized  Packages.  Such usage must be  conducted  in a manner  and form
that all  goodwill  related  to it  benefits  the  Company  as the  source and origin of
such  Beverages,  and the Company will keep full right over determining the presentation
of such Trademarks and other steps that may  be necessary or convenient so as to assure
compliance in the stated in Section 15.

	
16. 	 The
Bottler may neither adopt or use any name, corporate name, company  name, establishment
name nor any other commercial name including the  words “Coca-Cola”, “Coca”,
“Cola”, “Coke” or any of them that could be  mistaken for or
considered as similar to any graphic or visual  representation of the Trademarks or any
of any other brand or  industrial property of the Company, without previous written
consent of  the Company.

	
17. 	 The
Bottler convenes and agrees with the Company during the validity  period of this
Agreement and pursuant to the applicable legislation as  follows:

 
	 	
	 

 

 

	 a)      	 Not
to manufacture, prepare, bottle, distribute, sell,  negotiate or in any other manner
establish another type of  relationship with any other beverages by products, besides
those prepared, bottled, distributed or sold by the Bottler  under authorization of the
Company, except for those Beverages  by products and flavors existing in the market
within the  Territory as of March 1, 1992 detailed in Appendix V. Any  change or
additions to Appendix V should be expressly approved  in written form by the Company;

	 b)      	 Not
to manufacture, prepare, bottle, distribute, sale,  negotiate or by any other means
establish any relationship  with any other concentrated solution, base for beverage,
syrup  or beverage that may be easily mistaken for or mixed up with  any of the Beverages
Bases, Syrups or Beverages.

	 c)      	 Not
to manufacture, prepare, bottle, distribute, sell,  negotiate or by any other means
establish any type of  relationship with any other beverage by product under any
commercial design or any container imitating a commercial  design or container over which
the Company claims property  rights or that may be subject to confusion or to cause
confusion or that may be perceived by the consumer as  confusingly similar or that may be
substituted by such  commercial design or container;

	 d)      	 Not
to manufacture, prepare, bottle, distribute, sell,  negotiate or by any other means
establish any relationship  with any product under any other brand or name that may be an
imitation, copy, infringement or confusingly similar to any of  the Trademarks, and  e)
Within the validity term of this Agreement and within a period  of two (2) years after
termination of such term and  acknowledging the valuable rights granted by the Company to
the Bottler pursuant to this Agreement, not to manufacture,  prepare, bottle, distribute,
sell, negotiate or by any other  means establish any other relationship with any other
beverage  the name of which may include the word “Cola” (whether on its  own or
together with any other word or words) or any other  phonetic interpretation of such word.

	
 	The stipulated
herein apply not only to the operations with which the  Bottler may be directly involved
but also to the operations with which  the Bottler may be indirectly involved by means of
ownership, control,  management, partnership, contract, agreement or any other means
whether  within or outside the Territory. The Bottler is obligated not to  acquire,
retain whether directly or indirectly any property interest in  or become part of any
contract or agreement related to the management  or control of any person or legal
entity, within or outside the  Territory participating in any of the activities
prohibited under this  Section.

	18.             This
      agreement reflects mutual interest of the parties and in the event:

	 a)      	 a
third party that, in the Company’s opinion, is related  whether directly or
indirectly, by means of a property title,  the exercise of control or by any other means
with the  manufacture, preparation, bottling, distribution or sale 

 
	 	
	 

 

 

	
 	 of any
product  specified under Section 17 mentioned above,  purchases or by any other means
obtains  control or influences  anyhow whether directly or indirectly the Bottler’s
management  activities; or

	 b)      	 any
natural person or legal entity having  majority in ownership,  direct or indirect
control over the Bottler or is  controlled,  whether  directly or  indirectly  by the
Bottler or any third party having  control,  direct or indirect  influence in the Bottler’s
management  activities  that may get involved,  pursuant to the Company’s  opinion
in the  preparation,  bottling,  distribution  or sale of any of the products  specified
in Section 17 mentioned  above;  the  Company  will  have the right to  immediately
terminate  this  Agreement  unless  the  third  party is  making  such  acquisition
within the stated in subparagraph (a) mentioned above or the person,  entity, firm or
company referred to  in subparagraph  (b) mentioned above,  after being notified in
written of the Company’s  intention of terminating the  Agreement as mentioned, may
agree to discontinue and actually discontinue the manufacturing,  preparation,  bottling,
distribution or sale of such products within a reasonable  period exceeding not six (6)
months as of the notification  date.

	 19.             
      a)	 If the Company, for the purposes of
      this Agreement, requires, pursuant to the applicable laws regulating the
      registration and license of industrial property, for the Bottler to be registered
      as authorized user or licensee of the Trademarks, upon the Company’s
      request, the Bottler will enter all an any contracts and documents that
      may deem necessary so as to establish, modify or cancel the registration.

	 b)      
      	 Should the public authority with the
      relevant jurisdiction reject the Company and the Bottler’s request
      so as to register the Bottler as authorized user or licensee of any of the
      Trademarks in connection with any of the Beverages prepared and bottled
      by the Bottler pursuant to this Agreement, the Company will be entitled
      to terminate this Agreement or immediately cancel the relevant authorization
      in connection with such Beverages.

	VI. OBLIGATIONS OF THE BOTTLER IN CONNECTION
WITH THE PREPARATION AND BOTTLING  OF THE BEVERAGES

	 20.           a)	 The Bottler convenes and agrees with
      the Company to use, in the preparation of the Syrups for each one of the
      Beverages, only the Beverages Bases acquired from the Company or Authorized
      Suppliers and in using the Syrups only for the preparation and bottling
      of the Beverages strictly subject to and in compliance with the directions
      in written that will be communicated to the Bottler by the Company in a
      regular basis. The Bottler also convenes and agrees with the Company that
      upon the preparation, bottling and distribution of the Beverages, will at
      all times be subject to the manufacturing, hygiene among other rules stated
      from time to time by the Company and to comply with all applicable legal
      requirements. Likewise, the Bottler will at all times allow the Company,
      its officers, agents, 

 
	 	
	 

 

 

	 	representatives or employees to have
      access to as well as to inspect the plant, facilities, equipment and methods
      used by the Bottler for the preparation, bottling, storage and management
      of the Beverages in order to determine if the Bottler complies with the
      terms of this Agreement.

	 b)     
      	 The
Bottler, acknowledging the relevance of identifying the  manufacturing source for the
Beverages in the market, agrees  to use identification codes in all bottling and/or
packaging  materials for the Beverages, including Authorized Packages and  disposable
cases. Moreover, the Bottler agrees to install,  maintain and use the necessary machinery
and equipment  required for the application of such identification codes. The  Company
will supply the Bottler from time to time with the  necessary directions in written in
connection with the forms  of the identification codes that may be used by the Bottler as
well as the production and sale records to be kept by the  Bottler.

	 c)      	 In
the event the Company  determines or notices the existence of any issue related to
quality or of technical  origin  related to any of the  Beverages or  Authorized
Packages in connection  with any of the  Beverages,  the Company may  require the Bottler
to take all  necessary  measures so as to  immediately  withdraw  such  Beverages  or
Authorized  Packages from the market.  Additionally,  the Company may revoke its
authorization in connection with the Authorized  Container(s)  that may has/have  shown
whether  quality or technical  issues or caused by any other  reason,  in the  interest
of the  Coca-Cola  System in Mexico,  eliminating  the  Authorized  Container(s)  from
Appendix IV in this  Agreement.  The Company will notify the Bottler  whether by
telephone,  cable,  telex,  telefax or any other means of  immediate  communication of
its decision of requesting the Bottler to withdraw such Beverages or Authorized  Packages
from the market or to cancel any Authorized  Container.  Upon reception of such notice,
the Bottler will immediately  stop the  distribution of such Beverages or Authorized
Packages and will take any other action that may be requested  by the Company in
connection  with the  withdrawal of such  Beverages  from the market or the  cancellation
of such  Authorized Packages.

	 d)      	 In
the event the Bottler determines or gets acquainted with  any quality issue or of
technical origin related to any of the  Beverages or Authorized Packages in connection
with any of the  Beverages, the Bottler will immediately notify the Company by
telephone, cable, telex, telefax or any other means of  immediate communication. This
notification will include: (1)  identity and amount of Beverages involved, including the
Authorized Packages, 2) codification data, (3) any other  relevant means including
information helping in the tracing of  such Beverages.

	
21. 	 The
Bottler must, at its own cost and expense, submit to the Company,  samples of the Syrups,
Beverages and the materials used for the  preparation of such Syrups and Beverages
pursuant to the directions  communicated in written by the Company from time to time.

 
	 	
	 

 

 

	 22.               a)	 In the bottling, distribution and sale
      of the Beverages, the Bottler will only use Authorized Packages, lids, cases,
      cardboard cases, labels and other bottling or packaging materials approved
      from time to time by the Company, and the Bottler will acquire such items
      only from the suppliers previously authorized by the Company so as to manufacture
      such items to be used in connection with the Trademarks and Beverages. The
      Company will make its best effort so as to approve two or more suppliers
      for such items, in the understanding that such authorized suppliers may
      be within or outside the Territory.

	 b)     	 The Bottler will inspect the Authorized
      Packages, lids, cases, cardboard cases, labels and other bottling or packaging
      materials and will only use those items complying with the rules stated
      by the applicable law within the Territory besides the rules and specifications
      stated by the Company. The Bottler will assume, on an independent manner,
      the responsibility in connection with the usage of such Authorized Packages,
      lids, cases, cardboard cases, labels and other bottling or packaging materials
      complying with such rules.

	 c)      	 The Bottler will maintain on a permanent
      basis, enough inventory of Authorized Packages, lids, labels, cases, cardboard
      cases and other bottling or packaging materials so as to fulfil, in full,
      the demand of each one of the Beverages within the Territory.

	 23.             
      a)	 The Bottler acknowledges that the increases
      in demand for Beverages, as well as the changes in the list of Authorized
      Packages may require, from time to time, modifications or other changes
      in connection with their existent equipment for the manufacture, bottling,
      distribution or direct supply or may require the purchase of additional
      equipment for the manufacture, bottling, distribution or direct supply.
      The Bottler therefore agrees to modify the existent equipment, acquire and
      install the additional equipment that may be necessary with enough anticipation
      so as to permit the introduction of the new Authorized Packages and the
      preparation and bottling of the Beverages pursuant to the permanent obligations
      of the Bottler to develop, foster and satisfy in full the demand for each
      one of the Beverages within the Territory.

	 b)      	 In the event the Bottler uses non-returnable
      Authorized Packages for the preparation and bottling of the Beverages, the
      Bottler agrees to invest the necessary capital as well as the sums that
      may be requested from time to time so as to create and maintain an adequate
      inventory of the non-returnable Authorized Packages. Aiming at assuring
      the permanent quality and appearance of such inventory of non-returnable
      Authorized Packages. The Bottler, moreover, agrees to replace all or part
      of such inventory of non-returnable Authorized Packages as reasonably necessary
      and pursuant to the obligations of the Bottler stated herein.

 
	 	
	 

 

 

	 c)      	 The Bottler agrees not to re-bottle
      or by any other means re-use any of the non-returnable Authorized Packages
      that may have been previously used.

	
24. 	 The
Bottler is the only held responsible for the compliance of its  obligations pursuant to
this Agreement in the terms stated on the law  and regulations applicable in the
Territory, and should immediately  inform the Company about any rule that may hinder or
limit the Bottler  regarding the strict compliance of its obligations clearly stated
herein .

	VII.  CONDITIONS FOR PURCHASE AND SALE

	
25. 	 The
Bottler will acquire the Beverages Bases that may be required for  the preparation and
bottling of the Beverages from the Company or  Authorized Suppliers only, pursuant to the
stated in this Agreement.

	 26.             
      a)	 The Company, by means of communication
      with the Bottler, keeps the right to establish its own discretion regarding
      prices of the Beverages Bases, including the shipment and payment conditions,
      the currency or currencies acceptable for payment purposes by the Company
      and its Authorized Suppliers, the place for procurement and/or alternative
      procurement places for each one of the Beverages Bases.

	 b)      	 The
Company and the Bottler agree that the maximum prices of  the Beverages convenient to
retailers, should be competitive,  always aiming at maintaining the ratio “volume,
market share  and profits” in the right balance so as to permit the  permanence of
the business in the long run.

	 c)      
      	 The
Company keeps the right, by means of notification in  written to the Bottler, to change
the Authorized Suppliers and  to revise from time to time and in any moment at its entire
discretion, the prices of any of the Beverages Bases, the  shipment conditions (including
the place for procurement) as  well as the currency or currencies acceptable for the
Company  or for its Authorized Suppliers.

	 d)      	 If
the Bottler is not willing to pay the revised price in  connection with the Beverages
Bases for “Coca-Cola” Beverage,  the Bottler will notify so in written within
the next thirty  (30) days upon reception of the notification issued by the  Company
stating the revision of the price mentioned above. May  this be the case, this Agreement
will automatically be  terminated upon three (3) calendar months following the  reception
date of the notification received by the Bottler.

	 e)      
      	 Except
for the stated in subparagraph  (d) mentioned above in connection with the Beverage Base
for  “Coca-Cola”,  if  the Bottler is not willing to pay the revised  price in
connection  with the Beverage  Base(s) for one or more of any  of the other  Beverages,
the Bottler  should notify so, in written,  to the 

 
	 	
	 

 

 

	
 	Company within
the thirty (30) days  upon  reception of the written  notification of the Company
notifying the revision of  the price or prices mentioned above.  In this case,  the
Company,  at its own  discretion  and taking into  consideration  the  current and future
market  conditions,  may take one of the following  actions:  (i) notify the Bottler,  in
written,  that this  Agreement will  terminate and, in such case,  this Agreement will be
terminated  after  three (3) calendar  months upon receipt of the  notification  for
termination  issued by  the  Company  and sent to the Bottler or (ii) notify the Bottler
in written  that the  authorization  to the Bottler in connection with such Beverage of
Beverages  regarding  which the Bottler is  not willing to pay the revised price is
cancelled.  Such  cancellation  will be effective  three (3) calendar  months  upon
receipt of the  notification from the Company stating the cancellation of such
authorization(s)  to the  Bottler.  In the event the  cancellation  of  authorization  of
a Beverage  or  Beverages  pursuant to this  subparagraph,  the  conditions  stated in
Section 30 will apply in  connection  with such Beverage of Beverages and,
notwithstanding  any  other stipulation  herein, the Company will have no additional
obligations towards the Bottler in  connection with the  Beverage or Beverages the
authorization of which has or have been  cancelled,  and the Company will have the right
to  prepare, bottle,  distribute,  sell  or grant authorizations to a third party so as
to prepare, bottle,  distribute or  sell  such Beverage or Beverages within the Territory.

	 f)     
      	 The
omission committed by the Bottler regarding notification  to the Company the related to
the revised price in connection  with one or more of the Beverages Bases regarding
subparagraphs (d) and (e) mentioned above will be considered  as acceptance by the
Bottler of the revised price.

	 g)      	 The
Bottler commits to collect and charge the retail  distributors the deposits the Company
may determine from time  to time by means of written notification to the Bottler for
each one of the non-returnable Authorized Packages and each  one of the non-returnable
cases delivered to them, and to make  all reasonable efforts so as to recover the empty
Authorized  Packages and cases and, once collected, to reimburse or credit  the deposits
corresponding to such Authorized Packages that  may have no damage and that may be in
good conditions.

	VII. DURATION AND TERMINATION OF THE AGREEMENT

	 27.              a)	 This Agreement will be effective as
      of July 1, 1999 and will expire on May 31, 2005, without notification, unless
      is terminated by anticipate as stated herein. The parties to this Agreement
      acknowledge and agree that the Bottler will have no right to claim the tacit
      renewal of this Agreement.

	 b)      	 If the Bottler has complied in full
      with the terms, obligations, conditions and stipulations in this Agreement
      until its termination and the Bottler is capable of promoting, developing
      and exploiting the whole potential of the business in a regular basis in
      the preparation, bottling, distribution and sell of each 

 
	 	
	 

 

 

	 	one of the Beverages, the Bottler may
      request for an extension of this Agreement for an additional term of ten
      (10) years. The Bottler may request for such extension by means of a notice
      in written to the Company at least six (6) months, but not more than twelve
      (12) months of anticipation before the maturity date of this Agreement.
      The Bottler’s request for such extension should be supported with the
      documentation the Company may request, including the documentation related
      with the Bottler’s compliance with its obligations pursuant to this
      Agreement and the documentation supporting the continuous capacity of the
      Bottler so as to develop, foster and satisfy in full, the demand for each
      one of the Beverages within the Territory. If the Bottler, at the Company’s
      total discretion, has satisfied the conditions for the extension of this
      Agreement, the Company, by notification in written, will grant the extension
      of this Agreement for such additional term.

	 c)      	 Upon
maturity of such additional term, this Agreement, without  the need for notification,
will finally terminate and the  Bottler will have no right to claim a tacit renewal of it
whatsoever.

	 28.            a)	 This Agreement may be terminated by
      the Company or by the Bottler immediately and incurring in no liability
      whatsoever by means of written notification between the parties holding
      the right to terminate the other party:

	       	1)	 If the Company, the Authorized Suppliers
      or the Bottler can not obtain the foreign currency so as to make payments
      related to imports of the Beverages Bases, Syrups or Beverages in a legal
      manner; or 2) If any of the parties to this Agreement stops operating in
      accordance with the applicable Law or regulations in the country in which
      the Territory is located and in the event and due to the foregoing or resulting
      from any other law affecting this Agreement, any of the substantial part
      of the stipulations herein can not be legally complied with or if the Syrups
      or Beverages can not be prepared or sold pursuant the directions issued
      by the Company in accordance with Section 20 mentioned above, or if any
      of the Beverages Bases can not be manufactured or sold pursuant to the formulas
      of the Company or to the rules issued by it.

	 b)      	 This
Agreement may be immediately terminated by the Company,  without incurring into liability
for losses and damages:

	 	1) 	 If the Bottler becomes insolvent or
      declares bankruptcy or if a request for bankruptcy is filed against or on
      behalf of the Bottler without having it suspended or rejected within the
      one hundred and twenty (120) days after its filing, or if the Bottler submits
      a request to liquidate or close its business, or if it requests for disolution
      or if a judicial order in this connection is issued against the Bottler,
      or if a receivership, bankruptcy trustee or judicial manager is appointed
      so as to manage the Bottler’s business, or if the Bottler enters a
      scheme 

 
	 	
	 

 

 

	 	 	for judicial or voluntary organization
      with its creditors, or closes any similar deal with them or makes a general
      transfer of assets in favor of the creditors; or

	 	2) 	 In the event of dissolution, nationalization
      or expropriation of the Bottler or in the event the Bottler’s productive
      or distribution assets are seized.

	 29.             a)	 This Agreement may also be terminated
      by the Company or the Bottler in the event the other party fails to comply
      with any of the terms, stipulations or conditions stated herein and defaults
      in fixing such non-compliance(s) within the following sixty (60) days after
      having such party receiving notification in written stating such default(s)
      on compliance.

	 b)    
      	 Besides
all other  resources  the  Company may be  entitled  to by virtue of this  Agreement,  if
the Bottler  stops  following the rules  established by the Company or those  requested
by the  applicable  laws in the Territory for the  preparation  of the Syrups or
Beverages,  the Company  will have the right to prohibit the  production  of Syrups or
Beverages until the default on compliance is solved at the entire  satisfaction  of the
Company,  and the Company may  demand the  withdrawal  from the market,  at the Bottler’s
expense,  of the Beverages  that do not comply or are not  manufactured  pursuant to the
directions,  rules or  requirements  issued in such  connection  and the Bottler  will
immediately  stick to such  prohibition or demand.  During such prohibition  period,  the
Company will be entitled to  suspend the supply of  Beverages  Bases to the Bottler and
will also keep the right to supply,  cause or allow others  to supply the Beverages in
Authorized  Packages in the  Territory.  No  prohibition  or demand may be considered as
a  waiver of the Company’s rights to terminate this Agreement pursuant to this
Section whatsoever.

	
30. 	 Upon
maturity or anticipated termination of this Agreement or the  cancellation of the
authorization for one or more Beverage(s), only in  connection with that (those)
Beverage(s) as it may deem appropriate:

	 a)      	As
of that date, the Bottler may not prepare, bottle, distribute or  sell the  Beverages or
may use any of the Trademarks, Authorized  Packages, cases, lids, labels, bottling
material or  advertising material used or aimed at being used by the  Bottler in
connection with the preparation, bottling,  distribution and sale of the Beverages. The
Bottler will  immediately eliminate all reference to the Company, the  Beverages and the
Trademarks from the facilities, delivery  vehicles, direct sale equipments and other
equipments of the  Bottler, as well as from all commercial stationery and all  written,
graphic, electromagnetic, digital material or  promotional articles, or advertisements
used or kept by the  Bottler and as of that date, the Bottler 

 
	 	
	 

 

 

	
 	may not
assert it has  any  relationship with neither the Company, the Beverages nor  the
Trademarks in any way  whatsoever.

	 c)      	 The
Bottler  will  immediately  deliver to the Company or a third  party,  pursuant to the
directions  issued by the  Company,  all  Beverages  Bases,  Beverages in  Authorized
Packages,  Authorized  Packages that may be used with the  Trademarks  or with any of
them,  cases,  lids,  bottling  or packing  materials  and  advertising  material  for
the  Beverages still under the Bottler’s possession or control,  and the Company,
upon receiving the material pursuant to  such directions,  will pay the Bottler an amount
of money equivalent to the reasonable  market price of such products  or materials,  in
the  understanding  that the Company will only accept and pay such products or materials
having the  possibility  of being used and first class ones;  stating that all Authorized
Packages,  lids,  labesl,  bottling or  packing  material and advertising  material
bearing the Bottler’s name as well as products or materials which may not  be
adecquate  pursuant  to the rules  stated by the Company  will be  destroyed  by the
Bottler  with no cost to the  Company  whatsoever;  stating as well that if this
Agreement  is  terminated  pursuant to the  provisions  stated in  Section 18 6 28 (a) or
derived  from any of the  circumstances  stated in Section 35  (including  termination
due to  legal  provisions),  or if the Agreement is terminated by the Bottler for any
reason  different  from it or resulting  from the  application  of Section s 26629,  or
upon  conducting the  cancellation  of  authorization  for one or more  Beverage(s)
pursuant to Section 26 (e) or Section 31, the Company will have the option,  but not the
obligation,  to  buy from the Bottler, the products and materials referred to above; and

	 d)      	 All
rights and obligations stated herein, whether expressly  defined or that may have been
acquired or are being acquired  deriving from the usage, practice or by any other manner
will  expire, cease and terminate, except for the Bottler’s  obligations stated in
Sections 13 (b) (2) and (b) (3), 14, 15,  16, 17 (e), 19 (a) , 30, 36 (a) , (b) , (c) and
(d) y 37,  which will remain valid and with full effect. It is understood  that this
provision should not affect any of the rights that  the Company may have against the
Bottler in connection with  claims for default on payment of any debt or obligation of
the  Bottler towards the Company or with the authorized suppliers.

	
31. 	 Besides
all other  resources  of the Company in  connection  with any default from the Bottler in
the terms,  obligations  and  conditions of this Agreement, and as such default may be
related only with the Bottler’s preparation,  bottling,  distribution  and sale of
one or more but not all the Beverages,  the Company may choose to cancel the
authorizations granted to the Bottler  pursuant  to this  Agreement,  only in  connection
with  such  Beverage  or  Beverages.  In the  Event  the  Company  cancels
authorizations  to the Bottler based on this Section,  provisions in Section 30 will
apply in connection with such Beverage or  Beverages,  and the  Company 

 
	 	
	 

 

 

	
 	will have
no  additional  obligations  towards the Bottler in  connection  with the  Beverage or
Beverages  regarding  which  authorizations  have been  cancelled  and the  Company  will
have the right to  prepare,  bottle,  distribute, sell or grant authorizations to a third
party in connection with the preparation,  bottling, distribution and sale  of such
Beverage or Beverages in the Territory.

	VIII.  GENERAL PROVISIONS

	
32. 	 The parties acknowledge and accept
      that the Company has a legitimate interest in maintaining, promoting and
      protecting the global performance, efficiency and integrity of the international
      system for bottling, distribution and sales. Likewise, the parties acknowledge
      and accept that this Agreement has been drafted by the Company intuitu
      personae, taking into consideration the identity, character and integrity
      of the owners, controlling parties and managers of the Bottler, and the
      Bottler in turn, guarantees to have disclosed, before the execution of this
      Agreement, the names of the owners and third parties having rights or exercising
      an effective power of control or management over the Bottler. Therefore,
      the Bottler accepts and obligates itself towards the Company as follows:

	 a)     
      	 Neither
to assign, transfer, pledge or by any other means  encumber this Agreement in whole or in
part, nor any interest  stated herein in favour of a third party or third parties
without previous written consent of the Company.

	 b)      	 Not
to delegate the execution of this Agreement, all or part  of it, to a third party or
third parties without previous  written consent of the Company;

	 c)      	 To
immediately notify the Company in the event or upon  acknowledging the action of a third
party that may or actually  results in any change of ownership or control of the Bottler.

	 d)      	 To
put at the Company’s disposal on a regular basis and at the  Company’s request,
the Bottler’s complete property records  with precise information regarding any
third party or parties  who may exercise direct or indirect control over it.

	 e)     
      	 As
the Bottler holds some legal control over changes in  ownership or control of the
Bottler, not to start, conduct,  consent, accept changes without the Company’s
previous written  consent; and

	 f)     
      	 If
the Bottler is incorporated as a partnership, not to change  the composition of such
partnership by means of accepting new  partners or the resignation of any of the existing
partners,  without the Companys previous written consent.

	
 	Besides the
stated above in this Section, in the event a proposed  change regarding ownership or
control of the Bottler involves in whole  or in part a direct or indirect transfer or the
acquisition of property  or control of the Bottler, by an individual or an entity
authorized by  the Company to manufacture, sale, distribute or by any other means
negotiate regarding any of the Beverages and/or any mark of the Company 

 
	 	
	 

 

 

	
 	 (hereinafter referred
to as the “Acquiring Bottler”), the Company may  request some and all
information that it may consider as relevant both,  from the Bottler and the Acquiring
Bottler aiming at determining  whether to accept such change or not. In any of the
circumstances  mentioned above, the parties, acknowledging and admitting the  legitimate
interest of the Company to maintain, promote and protect the  globality, efficiency and
integrity of the bottling, distribution and  sale international system, expressly accept
that the Company is  empowered, in the event of deciding so, to consider all factors that
may deem necessary and to apply the relevant criteria.

	
, 	Moreover it
is acknowledged and agreed between the parties that the  Company, at its own discretion,
may deny consent to any change proposed  over the ownership or any other transaction
embraced in this Section 32  or may give consent subject to those conditions that, at its
own  discretion, may determine. The parties expressly agree that any  infringement by the
Bottler over the previous stipulations contained in  this Section 32, will entitle the
Company to immediately terminate this  Agreement and, by virtue of the personal nature of
this Agreement, they  agree that the Company will have the right to terminate this
Agreement  if any other third party or third parties obtain a direct or indirect
interest in the property or control over the Bottler, even though the  Bottler has no
means to avoid such change and if, in the Company’s  opinion, such change may permit
such third party or third parties to  exercise any influence over the Bottler’s
management or materially  affect the Bottler’s capacity to strictly comply with the
terms and  obligations stated herein.

	
33. 	 The
Bottler may obtain the Company’s  written  consent  before the  emission,  offer,
sale,  transfer,  commercialization  or  exchange of stocks or any other  security,  its
bonds,  obligations  or any debt  certificate or the promotion for selling the  foregoing
or the  encouraging  or request  from a purchaser  or an offer to sell,  as long as the
Bottler uses the name of the  Company or the Trademarks or makes any mention of its
commercial  relationship  with the Company in connection with prospects,  promotional
material and other selling  efforts.  The Bottler may not use the name of the Company or
Trademarks or mention in  any manner its relationship  with the Company in prospects or
advertising or promotional  material used in connection with the  acquisition  by the
Bottler of shares or other property  titles in other company  without the Company’s
previous  approval in  written.

	
34. 	 The
Company may assign any of its rights and  delegate  in whole or in part,  its duties and
obligations  derived  from this  Agreement to one or more of its subsidiaries or
affiliated  companies by means of written  notification to the Bottler, in the
understanding  however that any delegation of this sort does not release the Company from
any of the obligations  entered into  by virtue of this Agreement.  Moreover,  the
Company, at its entire discretion,  may and by means of a written notification to  the
Bottler,  appoint a third  party as its  representative  so as to make sure the  Bottler
complies  with its  obligations  pursuant to this Agreement,  fully empowered so as to
supervise the Bottler’s  performance and demand  compliance of all terms  and
conditions  stated  herein.  The  Company  may  change  or  revoke  such  designation  at
any time by  sending  a written  notification to the Bottler.

 
	 	
	 

 

 

	
35. 	 Neither
the Company nor the Bottler will be held responsible for the  default on compliance of
any of the obligations mentioned herein  whenever such default on compliance derives or
results from the  following:

	 a)     
      	Strike,
inclusion in the black list, boycott or commercial sanctions  no matter their origin.

	 b)     
      	 Fortuitous
circumstance, major force, enemies or public  actions, administrative legal provisions,
including the  withdrawal of any governmental authorization required by any  of the
parties for the compliance of the stated within this  Agreement, attachment, quarantine,
mutiny, insurrection, a  declared or non declared war, state of war or beligerance or
incidental risk or danger regarding the foregoing; or

	 c)     	 Any
other circumstance that may go beyond control of the  parties

	
 	In the
event the Bottler fails to comply with its obligations resulting  from any of the
circumstances stated in this Section and as the  situation causing such default on
compliance, the Company and  Authorized Suppliers will be relieved from their obligations
stated  under Sections 4 and 5. In the event such default on compliance  persists for six
(6) months or more, any of the parties may terminate  this Agreement.

	 36. 	(a)	 The Company keeps the sole and exclusive
      right to file any proceedings or civil, administrative or criminal action
      and in general, to exercise or search for any of the legal solutions available
      it may consider appropriate for the protection of its reputation and industrial
      property rights, as well as to protect the Beverages Bases, Syrups and Beverages
      and defend any actions that may affect such matters. Upon the Company’s
      request, the Bottler may assist in any of such actions. The Bottler may
      not file any claim against the Company resulting from such proceedings or
      actions or for any default in filing or defending such proceedings or actions.
      The Bottler will immediately notify the Company of any litigation or proceedings
      already filed that may affect such matters. The Bottler may not file any
      legal proceedings, whether legal or administrative against any third party
      which may affect the Company’s interests without its written previous
      consent.

	 	b) 	 The Company has exclusive right and
      responsibility for filing and defending all proceedings and actions related
      to the Trademarks. The Company may file or defend any of such proceedings
      or actions on its own behalf or request the Bottler to file or defend them
      whether under its own name or in a joint manner under the Bottler’s
      and the Company’s names.

	 	c) 	 The Bottler agrees to ask for the Company’s
      advise in connection with all claims for liability regarding products, actions
      filed against the Bottler in connection with Beverages or Authorized Packages
      in order to defend and take the actions the Company may reasonably advise
      aiming at protecting 

 
	 	
	 

 

 

	 	 	the Company’s interests regarding
      the Beverages, Authorized Beverages or goodwill associated with the Trademarks.
      d) The Bottler will indemnify and compensate of all losses or liabilities
      to the Company, its affiliates and associates, their corresponding directors,
      managers and employees of and against all costs, damages, claims, obligations
      and liabilities derived from the facts and circumstances not imputable to
      the Company, including but not limited to costs and expenses incurred into
      derived from settling or any transaction of such resulting from the preparation,
      bottling, distribution, sale or promotion of the Beverages by the Bottler,
      including but not limited to the costs that may derive from the actions
      or omissions, whether negligent or not, of the Bottler, the Bottler’s
      distributors, its suppliers and wholesalers.

	 	e) 	 The Bottler will obtain and maintain
      valid an insurance policy with an insurance company that must be acceptable
      for the Company granting full and total coverage both, related to the amount
      and risk covered thereto, in connection with the issues referred to in subparagraph
      (d) described above, including the indemnity contained therein, and upon
      the Company’s request, will submit evidence of the existence of such
      insurance policy. Compliance with Section 36 (e) will not limit or waive
      number 45 Bottler from its obligations under Section 36 (d) stated herein.

	
37. 	The
Bottler convenes and agrees with the Company:

	 a)     
      	 That
it will make no statements or disclose neither to the  public, the governmental
authorities or any third party  related to the Beverages Bases, the Syrups or Beverages,
without the Company’s previous written consent.

	 b)     
      	 That
at all times, both during the validity period of this  Agreement and after its maturity
date, will maintain strict  confidentiality over all confidential or secret information
including, but not restricted to, mixing directions and  techniques, sales, marketing and
distribution, projects and  plans related to the matter subject to this Agreement that
the  Bottler may receive from the Company or in any other manner  and will guarantee that
such information will be disclosed  only as it is needed by those directors, managers and
employees having entered enforceable legal documents in which  they are committed to
maintain confidentiality over the  matters described in this Section.

	 c)     
      	 That upon maturity or anticipated termination
      of this Agreement, the Bottler will make the necessary arrangements so as
      to deliver to the Company, pursuant to the directions it may issue in such
      connection, all written, graphic, electromagnetic, computarized, digital
      or any other material containing any information subject to the confidentiality
      obligation stated herein. 

	
38. 	 In
the event any of the provisions stated herein becomes  or may become  legally inefficient
or invalid, the validity or effect of all other  provisions in this Agreement will not be
affected aiming having not  such invalidity or  inefficiency of such 

 
	 	
	 

 

 

	
 	provisions hindering
in a wrong  way, compliance of this Agreement  or damaging the ownership or validity  of
the Trademarks. The right to terminate this  Agreement pursuant to  Section 28(a)(2) will
not be affected by this

	 39 	(a)	 In connection with all issues mentioned
      herein, this Agreement is the sole agreement existing between the Company
      and the Bottler. All previous agreements entered between the parties and
      related to the same issues are cancelled by this Agreement except for the
      covenants entered pursuant to Section 19 in this Agreement in the understanding
      however that any statement in written made by the Bottler and that the Company
      took in consideration in order to enter this Agreement will continue valid
      and binding for the Bottler.

	 	b) 	 Any waiver or modification, alteration
      or addition to this Agreement or to any of its provisions, will not obligate
      neither the Company or the Bottler unless they are entered respectively
      by the corresponding authorized representatives both, of the Company and
      the Bottler.

	 	c) 	 All notifications in written that may
      be issued for purposes of this Agreement will be made by cable, telegram,
      telex, personal delivery or certified mail and will be considered as delivered
      upon issuing date of such notification, sending date of certified mail is
      sent or such personal delivery actually takes place. Such notifications
      in written will be addressed to the last known address of the interested
      party. The change of address by any of the parties must be soon notified
      in written to the other party.

	
40. 	 The
omission by the Company in immediately exercising each of the  rights granted herein or
in the event strict compliance of any  obligation assumed by the Bottler will not be
considered as a waiver of  such right or of the right to demand the subsequent compliance
of each  and every obligation assumed by the Bottler pursuant to this Agreement.

	
41. 	 The
Bottler is an independent contractor, not an agent of the Company.  The Bottler accepts
that it will neither state it is an agent of the  Company nor will consider itself as
such for no purpose whatsoever.

	
42. 	 The
heading lines stated herein are only for the convenience of the  parties and will not
affect the interpretation of this Agreement.

	
43. 	 This
Agreement will be interpreted pursuant to the Mexican Law.

	
44. 	 Appendixes
and Exhibits attached hereto are considered, for any  purpose, as inherent part of this
Agreement and should be executed by  the authorized representatives both, from the
Company and the Bottler.

 
	 	
	 

 

 

	BY VIRTUE OF THE FOREGOING, the Company located
in Atlanta, Georgia, U.S.A. and  the Bottler in Mexico City, Mexico have agreed on
entering this Agreement in  triplicate by means of their authorized representatives.

	PANAMCO BAJIO,	THE COCA-COLA COMPANY
	 	 
	Hereby represented by

      Mr. Jose Ignacio Huerta G 	Hereby represented by

      Mr. Steve M. Whaley 
	 	 

 

 
	 	
	 

 

 

	A P P E N D I X   I 

      B E V E R A G E S 

      Location: Territory Panamco Bajio 

      Date: March 1, 2001

	For the purposes of the Bottler Agreement
entered by and between The Coca-Cola  Company and the Bottler signing at the end of this
document, valid as of July 1,  1999, the Beverages referred to in Whereas A herein are as
follows:

	      Beverages:

	Coca-Cola 	Lift
	Coca-Cola light	Delaware Punch
	Fanta	Chispa
	Sprite	Fruitopia
	Sprite light	Senzao
	Fresca	 

	The description of the Beverages in this
Appendix I replace all previous  descriptions and Appendixes related to the Beverages for
purposes of Whereas A  of such Bottler Agreement.

	PANAMCO BAJIO, S.A. DE C.V. 	THE COCA-COLA COMPANY
	 	 
	Hereby represented by 

      Mr. José Ignacio Huerta González 	Hereby represented by 

      Mr. Eduardo Arrocha Gío 

 
	 	
	 

 

 

	A P P E N D I X   II 

      T R A D E M A R K S 

      Location: Territory Panamco Bajio 

      Date: March 1, 2001

	For the purposes of the Bottler Agreement
entered by and between The Coca-Cola  Company (hereinafter referred to as the “Company”)
and the Bottler signing at  the end of this document, valid as of July 1, 1999, the
Trademarks of the  Company referred to in Whereas B of such Agreement are as follows:

	Trademarks

	COCA-COLA 	LIFT
	COCA-COLA LIGHT 	DELAWARE PUNCH
	FANTA	CHISPA
	SPRITE	FRUITOPIA
	SPRITE LIGHT	SENZAO
	FRESCA	 

	Including all transliterations, requests, records and copyright
      of all commercial presentations related to these Trademarks. 

	The description of the Trademarks in this Appendix II replaces
      all previous descriptions and Appendixes related to the Trademarks for purposes
      of Whereas B of such Bottler Agreement.

	PANAMCO BAJIO, S.A. DE C.V. 	THE COCA-COLA COMPANY
	 	 
	Hereby represented by 

      Mr. José Ignacio Huerta González 	Hereby represented by 

      Mr. Eduardo Arrocha Gío 

 

	 	
	 

 

 

	A P P E N D I X   III 

      T E R R I T O R Y 

      Location: Territory Panamco Bajio 

      Date: July 1, 1999

	For the purposes of the Bottler Agreement
entered by and between The Coca-Cola  Company and the Bottler signing at the end of this
document, valid as of July 1,  1999, the Territory referred to in Section 1 of such
Agreement are as follows:

	1. In the Republic of México, the States of GUANAJUATO,
      México, CELAYA city and the area surrounding it, within an imaginary
      line beginning at SAN DIEGO DE LA UNION; following towards the Southeast
      through ESTACADA, up to a location in the border of the States of GUANAJUATO
      and QUERETARO towards the West of SANTA ROSA, QUERETARO. As from there towards
      the Southeast, following the border mentioned above to SAN VICENTE; continuing
      to the Southwest up to TARIMORO. Towards the Southeast through ENCARNACION
      and PASO DE OVEJAS up to a location at the border of States of GUANAJUATO
      and MICHOACAN; following such border towards the West up to the South part
      of COMAL. As of that part, towards the North through COMAL to SANTIAGO MARAVATIO.
      From there to the North up to OJO ZARCO; continuing towards the Northwest
      to SARABIA; towards the Northeast to JUVENTINO ROSAS and towards the North
      through SAN DAMIAN, going to PEÑA (Railway Station); towards the Northeast
      going back to the starting point at SAN DIEGO DE LA UNION.

	All towns, villages and settlements mentioned
above are part of the Territory.

	2. In the Republic of Mexico, in the State of Michoacán,
      the city of MORELIA and the area surrounding it within an imaginary line
      beginning in PANINDICUARO; towards the North up to AGUA CALIENTE, in the
      border between the States of Michoacán and Guanajuato. As of such
      location, towards the East following such border towards an Eastern part
      of PASO DE OVEJAS; towards the Southeast to BUENAVISTA. As of that location,
      towards the Southwest through SAN FRANCISCO to REYES; towards the Southeast
      to a location between the States of Michoacán and México,
      directly to the East of APORO; going South following such border up to TINGANBATO;
      towards the Southwest to LAS ANONAS. From there, towards the Southwest and
      through NESTENAS to MELONAR; towards the West through JAZMIN going to LAS
      BALSAS; towards the North to HUACANA; towards the Northeast to NUEVO HURECHO;
      towards the Northeast to ZIRACUARETIRO. From that point towards the North
      going back to the starting point at PANINDICUARO.

	All towns, villages and settlements mentioned
above are part of the Territory,  except for HUACANA, NUEVO HURECHO and LAS ANONAS.

	All villages mentioned above are located at the State of
      Michoacán, except for PASO DE OVEJAS which is located at the State
      of Guanajuato, LAS ANONAS, located at the State of Mexico and MELONAR and
      JAZMIN located at the State of Guerrero.

 
	 	
	 

 

 

	3. In the Republic of Mexico, at the States of
Guanajuato and Jalisco, the City  of Léon and the area surrounding it, within an
imaginary line beginning at LA  CANADA; towards the Northeast up to CUARENTA
(approximately 22 kms. Northeast  Lagos de Moreno). As of that point towards the North to
LAGUNITA; towards the  Southeast and through GACHUPINES to LA ESTANCIA, as of there
towards the South  through PENA (Railway Station) to SAN DAMIAN. As of there towards the
Southwest  to JARIPITIO; continuing towards the Southwest up to GALVANES; towards the
Northeast following the borders between the States of Guanajuato and Jalisco  towards a
location to the West of MANUEL DOBLADO. From that location going  Northwest, up to
getting to the starting point at LA CAÑADA.

	All towns, villages and settlements mentioned in
the description above are part  of the Territory, except for PENA (railway station), SAN
DAMIAN and JARIPITIO.  All of them are in the State of Guanajuato, except for LA CANADA,
CUARENTA,  LAGOS DE MORENO, LAGUNITA, GACHUPINES and GALVANES which are located at the
State of Jalisco.

	4. In the Republic of Mexico, in the State of
GUANAJUATO, the city of IRAPUATO  and the area surrounding it within an imaginary line
beginning at JARIPITIO, to  the Northeast up to SAN DAMIAN; continuing towards the South
to JUVENTINO ROSAS;  to the Southwest to SARABIA; following towards the Southeast to OJO
ZARCO. As of  that point southwards to MARAVATIO, following to the Southwest through
COMAL to  the border between the States of GUANAJUATO and MICHOACAN; continuing towards
the West following such border through LA PIEDAD where such border meets the  border of
the State of JALISCO and GUANAJUATO. From that point, towards the  Northeast following
the last border mentioned to GALVANES; going towards the  Northeast to the starting point
at JARIPITIO.

	The town of JARIPITIO is included and is part of
the Territory. All other towns  mentioned above making up the border to such territory
are specifically  excluded.

	5. In the Republic of México, in the States of MICHOACAN
      and JALISCO, the city of ZAMORA and the area surrounding it within an imaginary
      line beginning at the Northern most point of ROBLE; towards the Southeast
      to DEGOLLADO, to the South up to a location in the border between the States
      of MICHOACAN and JALISCO directly to the North of MIRANDILLAS; towards the
      East following the border to AGUA CALIENTE; towards the South to PANINDICUARO;
      to the South to ZIRACUARETIRO; towards the Southwest to TARETAN; to the
      West through TANCITARO to JILOTLAN DE LOS DOLORES (Jalisco). From that location
      towards the North to VALLE DE JUAREZ; to the Southwest to MAZAMITLA; to
      the North to TIZAPAN; towards the East to MALTARAÑA; to the Northeast through
      EL CARMEN and SANTA RITA; going back to the starting point at ROBLE.

	All towns, villages and settlements mentioned in
the Territory described above,  except for PANINDICUARO, ZIRACUARETIRO, JILOTLAN DE LOS
DOLORES and AGUA  CALIENTE are part of the Territory. They are all located in the State
of  MICHOACAN, 

 
	 	
	 

 

 

	except for MAZAMITLA, TIZAPAN, MALTARANA, EL
CARMEN, SANTA RITA,  ROBLE, DEGOLLADO and JILOTLAN DE LOS DOLORES which are located at
the State of  JALISCO.

	6. In the Republic of Mexico in the States of
Michoacán and Jalisco, the city of  APATZINGAN and the area surrounding it, limited by an
imaginary line beginning  at TANCITARO; to the Northeast to TARETAN, to the Southwest
through NUEVO  HURECHO to HUACANA. To the South towards LAS BALSAS; to the Southwest
through  CANAS and ARTEAGA to LA PICHA; to the Northwest through PAROTA and COALCOMAN to
COPORO; to the Northeast to JILOTLAN DE LOS DOLORES going eastwards to the  starting
point at TANCITARO.

	The towns mentioned in this description are part
of the Territory except for LAS  BALSAS, CAÑAS, ARTEAGA, LA PICHA y PAROTA.

	7. In the Republic of Mexico in the States of Michoacán
      and Guerrero, the City of Lázaro Cárdenas and the area surrounding it, limited
      by an imaginary line beginning at ARTEAGA; going towards the Northeast through
      CAÑAS to LAS BALSAS; towards the Southeast to COAHUAYUTLA; to the Southwest
      reaching EL POCHOTE; going to the Southeast reaching ZANJA. From that point,
      going Northwest following the Pacific Ocean’s coast to PUNTA LIZARDO.
      To the Northwest reaching PAROTA; going to the Southeast up to LA PICHA
      towards the Northeast reaching the starting point at ARTEAGA.

	The towns mentioned above in this description
are part of the Territory except  for EL POCHOTE.

	The description of the Territory in this
Appendix III replaces all previous  descriptions and Appendixes related to the Territory
for purposes of Section 1  of such Bottler Agreement.

	PANAMCO BAJIO, S.A. DE C.V. 	THE COCA-COLA COMPANY
	 	 
	Hereby represented by 

      Mr. José Ignacio Huerta González 	Hereby represented by 

      Mr. Steve M. Whaley

 
	 	
	 

 

 

	A P P E N D I X   IV 

      AUTHORIZED PACKAGES 

      Location: Territory Panamco Bajio 

      Date: March 1, 2001

	Pursuant to the provisions stated in Section 2
of the Bottler Agreement entered  by and between The Coca-Cola Company (hereinafter
referred to as the “Company” and the Bottler signing at the end of this
document, valid as of July 1, 1999,  the Company authorizes the Bottler to prepare,
distribute and sell the Beverages  in the following Packages that, for the purposes of
the Bottler Agreement  mentioned herein are considered as Authorized Packages.

	 Coca-Cola	 Returnable glass bottle	 192,355,473,500,769,1000,1250 ml
	 Coca-Cola light	 Returnable glass bottle	 192 ml
	 Fanta	 Returnable glass bottle	 192,355,500 ml
	 Sprite	 Returnable glass bottle	 355,500 ml
	 Fresca	 Returnable glass bottle	 355,500 ml
	 Lift	 Returnable glass bottle	 355,500 ml
	 Delaware Punch	 Returnable glass bottle	 355,500 ml
	 Chispa	 Returnable glass bottle	 355,500 ml
	 Senzao	 Returnable glass bottle	 355,500 ml
	 	 	 
	Coca-Cola	Non-Returnable glass bottle	237,355,500 ml
	Coca-Cola light	Non-Returnable glass bottle	237,355,500 ml
	Fanta	Non-Returnable glass bottle	355,500 ml
	Sprite	Non-Returnable glass bottle	500 ml
	Fresca	Non-Returnable glass bottle	500 ml
	Lift	Non-Returnable glass bottle	500 ml
	Delaware Punch	Non-Returnable glass bottle	500 ml
	Fruitopia	Non-Returnable glass bottle	500 ml
	 	 	 
	Coca-Cola	Returnable PET bottle	600,1500,2000 ml.
	Fanta	Returnable PET bottle	1,500.2000 ml.
	Sprite	Returnable PET bottle	1,500 ml.
	Fresca	Returnable PET bottle	1,500 ml.
	Lift	Returnable PET bottle	1,500 ml.
	 	 	 
	Coca-Cola	Non-returnable PET bottle	500,600,1000,1500,2000,2500 ml.
	Coca-Cola light	Non-returnable PET bottle	500,600,1000,2000 ml.
	Fanta	Non-returnable PET bottle	250,500,600,1000,1500,2000 ml.
	Sprite	Non-returnable PET bottle	500,600,1000,1500,2000 ml.
	Sprite light	Non-returnable PET bottle	600.1000,2000 ml.
	Fresca	Non-returnable PET bottle	500,600,1000,1500,2000 ml.
	Lift	Non-returnable PET bottle	250,500,600,1000,1500,2000 ml.
	Delaware Punch	Non-returnable PET bottle	250,500,600,1000,1500,2000 ml.
	Chispa	Non-returnable PET bottle	1000.1500,2000 ml.
	Senzao	Non-returnable PET bottle	600,1000,2000 ml.

	 	
	 

 

  
  

 
	Coca-Cola	CANS (Only distribution and sale)	355 ml
	Coca-Cola light	CANS (Only distribution and sale)	355 ml
	Fanta	CANS (Only distribution and sale)	355 ml
	Sprite	CANS (Only distribution and sale)	355 ml
	Sprite light	CANS (Only distribution and sale)	355 ml
	Fresca	CANS (Only distribution and sale)	355 ml
	Lift	CANS (Only distribution and sale)	355 ml
	Delaware Punch	CANS (Only distribution and sale)	355 ml
	Senzao	CANS (Only distribution and sale)	355 ml
	 	 	 
	Delaware Punch	     Tetrabrick
      Packages	250 ml

	The parties hereby acknowledge and agree that
during such Bottler’s  Agreement last validity year, the Company will refrain from
exercising its right  stated in Section 2 within the Bottler Agreement of cancelling the
authorization  in connection with those Authorized Packages described in this Appendix as
non-returnable glass bottles.

	This authorization replaces all authorizations
entered before by and between the  Company and the Bottler in connection with the subject
matter of this Appendix.

	PANAMCO BAJIO, S.A. DE C.V. 	THE COCA-COLA COMPANY
	 	 
	Hereby represented by 

      Mr. José Ignacio Huerta González 	Hereby represented by 

      Mr. Eduardo Arrocha Gío 

 
	 	
	 

 

 

	A P P E N D I X   V 

      BEVERAGE PRODUCTS FROM THE BOTTLER 

      Location: Territory Panamco Bajio 

      Date: April 1, 2001

	Pursuant to the provisions stated in Section 17
(a) of the Bottler Agreement  entered by and between The Coca-Cola Company (hereinafter
referred to as the  “Company” and the Bottler signing a the end of this
Appendix, valid as of July  1, 1999, the Bottler may manufacture, prepare, bottle,
distribute and sell the  following products Bottler’s Beverages in the following
flavors:

	Bottler’s Beverage Products

	PREMIO  
RISCO  
TOPOCHICO  
AGUA 
MINERAL DE
LOURDES  
KELOCO

	The description of Bottler’s Beverages
included in this Appendix V replaces all  descriptions and Appendixes drafted before
related to the Bottler’s Beverages  for purposes of Section 17 (a) of such Bottler
Agreement.

	PANAMCO BAJIO, S.A. DE C.V. 	THE COCA-COLA COMPANY
	 	 
	Hereby represented by 

      Mr. José Ignacio Huerta González 	Hereby represented by 

      Mr. Steve M. Whaley

 

	 	
	 

 

 

	E X H I B I T  
AUTHORIZATION IN
CONNECTION WITH SYRUPS FOR POST-MIX 
BEVERAGES  
Location: Territory Panamco Bajio  
Date:
July 1, 1999

	Pursuant to the provisions stated in Section 3
within the Bottler Agreement  entered by and between The Coca-Cola Company (hereinafter
referred to as the  “Company”) and the Bottler signing at the end of this
document, valid as of July  1, 1999, the Company hereby grants a non-exclusive
authorization to the Bottler  so as to prepare, bottle, distribute and sell syrups for
the following  Beverages:

	Coca-Cola  
Coca-Cola Light  
Fanta  
Sprite

Fresca  
Lift

	
      (the Syrups mentioned above will be referred to as “Post-Mix
        Syrups” in this Exhibit A) to retailers in the Territory so as to
        serve the Beverages through Post-Mix vending machines at or by the retailer’s
        establishments and also to operate Post-Mix vending machines and sell
        the Beverages directly to the consumer subject to the following conditions:
        

      
    

	 	1.  The
Bottler may not sell Post-Mix Beverages to retailers  within the Territory for their use
in any Post-Mix vending  machine or operate any Post-Mix vending machine unless:

	 	(a) 	There is an adequate
      source of fresh water,
	 	 	 
	 	(b)	All Post-Mix vending
      machines are as those approved by the Company and comply with all hygiene
      regulations and of any other sort stated by the Company and communicated
      in written form to the Bottler in connection with the preparation, bottling
      and sale of the Post-Mix Syrups; and
	 	 	 
	 	(c)	The Beverages served
      by means of Post-Mix vending machines are strictly adjusted to the directions
      for the preparation of the Post-Mix Syrup Beverages pursuant to the stated
      in written by the Company from time to time to the Bottler.

	 	2.  The
Bottler will take samples of the Beverages served by means  of the Post-Mix vending
machines operated by retailers to whom  the Bottler has supplied with the Post-Mix Syrups
or those  operated by the Bottler pursuant to the directions and in the  intervals the
Company may communicate in written, and will  submit such samples to the Company for
their inspection, at  its own cost and expense.

 
	 	
	 

 

 

	 	3. The Bottler, from its initiative and under its responsibility,
      will immediately discontinue the sale of Post-Mix Syrups to any retailer
      who may not comply with the rules stated by the Company.

	 	4. The Bottler will discontinue the sale of Post-Mix
      Beverages to any retailer whenever it is notified by the Company that any
      of the Beverages supplied by means of such Post-Mix vending machines located
      at or by the retailer’s establishment do not comply with the rules
      prescribed by the Company for the Beverages, or that the Post-Mix vending
      machines are not of the sort of those approved by the Company.

	 	5. The Bottler agrees to:

	 	(a)	 Sell and distribute
      the Post-Mix Syrups only in packages approved by the Company and to use
      on such packages, the tags approved by the Company; and
	 	 	 
	 	(b) 	To influence the retailer
      so as to persuade it to use a regular glass, paper cup or any other package
      approved by the Company bearing the legends and graphic design approved
      by the Company aiming at having the Beverages served to the client adequately
      identified and served in an attractive and hygienic package.

	 	Except for the modified in this Exhibit, all terms,
      covenants and conditions contained in this Bottler Agreement will be applied
      to this complementary authorization for the preparation, bottling, distribution
      and sale of the Post-Mix Beverages and, in such connection, it is expressly
      agreed upon between the parties that the Bottler’s terms, conditions
      and obligations as stated in the Bottler Agreement will be incorporated
      into it as a reference and that, unless the context states otherwise, any
      reference made in such Agreement to “Beverages” will also be considered
      as referring to the Post-Mix Syrups for the purposes of this complementary
      authorization granted to the Bottler.

	 	This authorization will automatically terminate upon
      maturity or anticipated termination of such Bottler Agreement.

	This authorization replaces all authorizations
entered before by and between the  Company and the Bottler in connection with the subject
matter of this Exhibit A.

	PANAMCO BAJIO, S.A. DE C.V. 	THE COCA-COLA COMPANY
	 	 
	Hereby represented by 

      Mr. José Ignacio Huerta González 	Hereby represented by 

      Mr. Eduardo Arrocha Gío 

 
	 	
	 

 

 

	E X H I B I T   F 

      COMPLEMENTARY AUTHORIZATION FOR ADDITIONAL TERRITORY 

      Location: Territory Panamco Bajio 

      Date: July 1, 1999

	Pursuant to the provisions stated in Section 3
in the Bottler Agreement entered  by and between The Coca-Cola Company (hereinafter
referred to as the “Company” and the Bottler signing at the end of this
document, valid as of July 1 1999,  the Company is hereby granting a complementary
authorization to the Bottler so  as to sell and distribute the Beverages and/or Syrups
(as defined in the Bottler  Agreement) within the following additional territory:

	In the State of Jalisco, the area limited by an
imaginary line beginning at LA  ISLA, towards the East to ROBLE, from there to the
Southwest through STA. RITA  and EL CARMEN to MALTARANA. As of there, towards the
Northeast to SAN RAMON and  SAN JOSE CASAS CAIDAS; going back to the starting point in LA
ISLA.

	All towns, villages and settlements mentioned
above are part of the Territory,  except for ROBLE, MALTRAÑA, STA. RITA, EL CARMEN and LA
ISLA.

	 	     Subject
to the following conditions:

	 	a)	 This authorization may
      be cancelled by the Company at any time. It is also understood and accepted
      that this complementary authorization will automatically terminate upon
      maturity or anticipated termination of such Bottler Agreement. 
	 	 	 
	 	b)	 Upon termination of
      cancellation of this authorization, the Bottler will immediately discontinue
      such sale and/or distribution in such additional territory and will recover
      all empty bottles, cases and packages for Beverages and Syrups in possession
      of the original purchasers of Beverages in such additional territory.
	 	 	 
	 	c)	The stipulations, covenants,
      agreements, terms, conditions and provisions within such Bottler Agreement
      will be applied to and will be valid in full in connection with such additional
      territory.

	This authorization replaces all authorizations
entered before by and between the  Company and the Bottler in connection with the subject
matter of this Exhibit F.

	PANAMCO BAJIO, S.A. DE C.V. 	THE COCA-COLA COMPANY
	 	 
	Hereby represented by 

      Mr. José Ignacio Huerta González 	Hereby represented by 

      Mr. Steve M. Whaley

 
	 	
	 

 

 

	E X H I B I T   G 

      COMPLEMENTARY DISTRIBUTION AUTHORIZATION 

      Location: Territory Panamco Bajio 

      Date: July 1, 1999

	Pursuant to the provisions in Section 3 of the
Bottler Agreement entered by and  between The Coca-Cola Company (hereinafter referred to
as the “Company” and the  Bottler signing at the end of this document, valid as
or July 1, 1999, the  Company is hereby granting a complementary authorization so as to
purchase from  the Company, or from whoever it may appoint, the Beverages in the
following  packages (hereinafter referred to as the “Authorized Packages”) and
to sell and  distribute the Beverages through the Territory:

	Coca-Cola	  	Can	  	355 ml.
	Coca-Cola light	 	Can	 	355 ml.
	Fanta	 	Can	 	355 ml.
	Sprite	 	Can	 	355 ml.
	Sprite light	 	Can	 	355 ml.
	Fresca	 	Can	 	355 ml.
	Lift	 	Can	 	355 ml.
	Delaware Punch	 	Can	 	355 ml.
	Senzao	 	Can	 	355 ml.

 
	Subject to the following conditions

	 	a)	This authorization will
      automatically terminate upon maturity or anticipated termination of such
      Bottler Agreement.
	 	 	 
	 	b)	Upon maturity or cancellation
      of this authorization, the Bottler will immediately discontinue the sale
      and/or distribution of the Beverages in the Authorized Containers within
      the Territory.
	 	 	 
	 	c)	The stipulations, covenants,
      agreements, terms, conditions and provisions within such Bottler Agreement
      will be applied to and will be valid in full in connection with this complementary
      authorization.

	This authorization replaces all authorizations
entered before by and between the  Company and the Bottler in connection with the subject
matter of this Exhibit G.

	PANAMCO BAJIO, S.A. DE C.V. 	THE COCA-COLA COMPANY
	 	 
	Hereby represented by 

      Mr. José Ignacio Huerta González 	Hereby represented by 

      Mr. Eduardo Arrocha Gío 

 

	 	
	 

 

 

	COCA-COLA PLAZA  
ATLANTA,
GEORGIA

	ADDRESS REPLY TO 

      P. O. DRAWER 1734 

      ATLANTA, GA 3O3OI
	 
	4O4 676-2121

                                                                                                                           
	Atlanta, Ga., July 1, 1999

	PANAMCO BAJIO, S.A. DE C.V.  
Blvd. Manuel Ávila
Camacho No. 40  
Col. Lomas de Chapultepec  
11000, México, D.F.

	 	Attn.: Mr. José Ignacio Huerta González
      

	Dear Sirs:

	We are hereby referring to the Coca-Cola Bottler
Agreement and other products of  The Coca-Cola Company (hereinafter referred to as THE
COMPANY), entered as of  this date by and between The Coca-Cola Company and Panamco
Bajío, S.A. de C.V.  (hereinafter referred to as THE BOTTLER), valid as of July 1, 1999
and up to May  31, 2005 (hereinafter referred to as THE AGREEMENT) for a Territory within
the  Republic of Mexico, described in THE AGREEMENT (hereinafter referred to as THE
TERRITORY).

	As you are well aware of, the foundation of our
precious and long business  relationship has been and will keep being subject to the New
Agreement, the  mutual respect, the good faith an the highest business code of ethics.

	All along our conversations, you asked us for
clarification of some Sections in  THE AGREEMENT, so The COMPANY has agreed to make such
clarifications pursuant to  the following:

	1. Section 1 in THE AGREEMENT will apply in the
understanding that every time  THE COMPANY may decide to introduce a new product and/or
packaging within THE  TERRITORY, understanding as such carbonated refreshing beverages
containing no  juice, THE COMPANY will inform in written such decision to THE BOTTLER,
explaining its intention, program and other conditions for the introduction of  such new
product and/or packaging. THE BOTTLER will have the right in the first  position of
launching such product and/or packaging in THE TERRITORY. THE  BOTTLER ATLANTA GEORGIA
will enforce such right in the first position within the  60 (sixty) days upon reception
of such written communication issued by THE  COMPANY by means of a response in written in
which it will inform THE COMPANY of  its interest in launching the new product and/or
packaging within THE TERRITORY,  showing at THE COMPANY’s entire satisfaction, its
technical and financial  capacity so as to conduct such launching and in the
understanding that it will  comply with all the programs for such launching in the terms
indicated by THE  COMPANY.

 
	 	
	 

 

 

	2. Section 9 in  THE AGREEMENT states that the
request from THE COMPANY so as to  obtain financial and  accounting information is for
the sole purpose of verifying  compliance with THE  AGREEMENT. THE COMPANY agrees that
such request in written  will come from the THE COMPANY’s  subsidiary General
Director in Mexico.

	3. In Section 11  (first paragraph) within THE
AGREEMENT, it is stated that THE  COMPANY has entered or may  enter other agreements
similar to THE AGREEMENT with  other parties outside THE TERRITORY  and that THE BOTTLER
accepts the limitations  that such agreements may reasonably impose  to THE BOTTLER in
the performance of  its business pursuant to THE AGREEMENT. THE COMPANY  accepts that
such  limitations will be exclusively related to the territorial structure  of its
bottling system in Mexico and the rest of the world.

	4. In connection  with the adoption of
additional measures considered as  necessary and justified by THE  COMPANY aiming at
protecting and improving the  beverages sale and distribution system  regarding the
attention to big and/or  special clients having their business purpose  going beyond the
limits of THE  BOTTLER’S TERRITORY (hereinafter referred to as KEY  ACCOUNTS),
pursuant to the  stated in Section 11 (second paragraph) in THE AGREEMENT, THE  COMPANY
will only  adopt such measures, including the direct supply of the beverages in  the KEY
ACCOUNTS, in the event THE BOTTLER fails to comply with the adequate supply to  such KEY
ACCOUNTS within THE TERRITORY (frequency in the service, prices, sale  conditions, etc.).
THE COMPANY besides working directly with a KEY ACCOUNT  should notify  in written its
decision for doing so to THE BOTTLER, unless THE  BOTTLER corrects the  issue within a
period of time no longer than 15 (fifteen)  days.

	5. Pursuant to  Section 12 a) in THE AGREEMENT,
THE BOTTLER agreed to accept and  apply the rules adopted  and issued from time to time
by THE COMPANY for a  uniform external appearance of the  distribution equipment and
other materials  used by THE BOTTLER and others from  Coca-Cola. It is agreed upon that
the  directions THE COMPANY may issue on a regular  basis in connection with the  uniform
external appearance will apply to all Bottlers in  Mexico.

	6. The agreements  stated in Section 17 in THE
AGREEMENT will apply not only to  the operation in which THE  BOTTLER is involved but
also in those activities in  which THE BOTTLER may be directly  related by means of
ownership, control,  management, partnership, agreement or any other  manner, whether
within or  outside THE TERRITORY of THE BOTTLER. THE COMPANY agrees that  the term “or
any  other manner” in such context will refer to situations with  similar or
equivalent effect.

	7. In connection  with Section 27 b) the
procedure and schedule to be applied  will be as follows: in the  event THE BOTTLER wants
to request renewal of THE  AGREEMENT for an additional period of  10 (ten) years, THE
BOTTLER should request  so with at least 18 (eighteen) months but not  more than 24
(twenty four) months  before maturity of the original term through  submitting a request
in written,  supported by the information THE COMPANY may request  pursuant to the stated
in  such Section 27 b). THE COMPANY 

 
	 	
	 

 

 

	THE BOTTLER stating the mentioned in Section 27
b) upon maturity will notify in written its decision, at least 12 (twelve)  months before
original 10 (ten) years [sic].

	8. In connection with Section 32 in THE
AGREEMENT, it is understood that the  limitations therein for the assignment of shares
will not embrace the assignment  of shares by legal means, including legal or testate
succession. Among  shareholders and any of their consanguineous relatives, wives, in-law
relatives  and relatives pursuant to the Civil Code (adoption). In such cases, the
previous  approval of THE COMPANY will not be required.

	9. Pursuant to Section 34 in THE AGREEMENT, THE
COMPANY will appoint only one or  more of its subsidiaries controlled 100% in a direct
manner. In the event this  is possible or in its absence, to one or ore of its companies
controlled in an  indirect manner, as its representative so as to make assure The BOTTLER’s
full  compliance with all terms and conditions stated in THE AGREEMENT.

	10. In connection with Section 36 b) in THE
AGREEMENT, THE COMPANY agrees to  reimburse THE BOTTLER all documented costs related to
paper work and actions  that may be required by THE COMPANY from THE BOTTLER for the
protection of THE  COMPANY’s products secured by THE AGREEMENT.

	11. It is understood that the insurance policy
required by THE BOTTLER in  Section 36 e) of THE AGREEMENT will be appropriate for the
Mexican conditions  and practices as well as local uses prevailing for companies with
similar size  and activities in connection with this particular type of insurance
coverage.

	12. In connection with the stated in EXHIBIT A
in THE AGREEMENT, THE COMPANY  granted THE BOTTLER a non-exclusive authorization for the
preparation,  distribution and sale of the beverages stated therein, as Post-Mix.
Consequently, THE COMPANY may decide to grant similar non- exclusive  authorizations for
Post-Mix rights to third parties within THE TERRITORY or THE  COMPANY may decide to
enforce such rights over Post-Mix directly within THE  TERRITORY. In the event THE
COMPANY decides to grant similar non- exclusive  authorizations to any third party or to
do it in a direct manner, THE COMPANY  agres to discus such issue in an informal manner
with THE BOTTLER, in the  understanding that this discussion by no means will limit the
rigths of THE  COMPANY stated in Exhibit A in THE AGREEMENT whatsoever.

	13. THE COMPANY and THE BOTTLER agree that all
remaining clauses, terms and  conditions in THE AGREEMENT will remain with no amendment
whatsover and with  full validity and effect.

	S i n c e r e l y,  
The Coca-Cola Company

	Represented by  
Mr. Steve M. Whaley

 
	 	
	 

 

 

	Accepted on July 1, 1999 

      By PANAMCO BAJIO, S.A. DE C.V.

	Hereby represented by Mr. José Ignacio Huerta González

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