Document:

Exhibit 10.44

 

NYIAX, Inc.

 

INDEMNITY AGREEMENT

 

This Indemnity Agreement, effective as of______________,
is made by and between NYIAX, Inc., a Delaware corporation with executive offices located at 244 5th Avenue, STE 2669, NYC, NY
10001 (the “Company”), and ______________________ residing at _______________(the “Indemnitee”)

 

RECITALS

 

		A.	The Company is aware that competent and experienced persons are increasingly reluctant to serve as directors
or officers of corporations unless they are protected by comprehensive liability insurance or indemnification, due to increased exposure
to litigation costs and risks resulting from their service to such corporations, and due to the fact that the exposure frequently bears
no reasonable relationship to the compensation of such directors and officers;

 

		B.	The statutes and judicial decisions regarding the duties of directors and officers are often difficult
to apply, ambiguous, or conflicting, and therefore fail to provide such directors and officers with adequate, reliable knowledge of legal
risks to which they are exposed or information regarding the proper course of action to take;

 

		C.	Plaintiffs often seek damages in such large amounts and the costs of litigation may be so substantial
(whether or not the case is meritorious), that the defense and/or settlement of such litigation is often beyond the personal resources
of officers and directors

 

		D.	The Company believes that it is unfair for its directors and officers and the directors and officers of
its subsidiaries to assume the risk of large judgments and other expense that may be incurred in cases in which the director or officer
received no personal profit and in cases where the director or officer was not culpable;

 

		E.	The Company recognizes that the issues In controversy in litigation against a director or officer of a
corporation such as the Company or a subsidiary of the Company are often related to the knowledge, motives and intent of such director
or officer, that he or she is usually the only witness with knowledge of the essential facts and exculpating circumstances regarding such
matters and that the long period of time which usually elapses before the trial or other disposition of which litigation often extends
beyond the time that the director or officer can reasonably recall such matters; and may extend beyond the normal time for retirement
or in the event of his or her death, his or her spouse, heirs, executors or administrators, may be faced with limited ability and undue
hardship in maintaining an adequate defense, which may discourage such a director or officer from serving in that position;

 

		F.	Based upon their experience as business managers, the Board of Directors of the Company (the “Board”)
has concluded that, to retain and attract talented and experienced individuals to serve as officers and directors of the Company and its
subsidiaries and to encourage such individuals to take the business risks necessary for the success of the Company and its subsidiaries,
it is necessary for the Company to contractually indemnify its officers and directors and the officers and directors of its subsidiaries,
and to assume for itself maximum liability for expenses and damages in connection with claims against such officers and directors in connection
with their service to the Company and its subsidiaries, and has further concluded that the failure to provide such contractual indemnification
could result in great harm to the Company and its subsidiaries and the Company’s stockholders;

 

     

     

    

 

		G.	Section 145 of the General Corporation Law of Delaware, under which the Company is organized (“Section
145”), empowers the Company to indemnify by agreement its officers, directors, employees and agents, and persons who serve, at the
request of the Company, as directors, officers, employees or agents of other corporations or enterprises, and expressly provides that
the indemnification provided by Section 145 is not exclusive;

 

		H.	The Company, after reasonable investigation prior to the date hereof, has determined that the liability
insurance coverage available to the Company and its subsidiaries as of the date hereof is inadequate and/or unreasonably expensive. The
Company believes, therefore, that the interest of the Company’s stockholders would best be served by a combination of such insurance
as the Company may obtain, or request a subsidiary to obtain, pursuant to the Company’s obligations hereunder, and the indemnification
by the Company of the directors and officers of the Company and its subsidiaries;

 

		I.	The Company desires and has requested the Indemnitee to serve or continue to serve as a director or officer
of the Company and/or the subsidiaries of the Company free from undue concern for claims for damages arising out of or related to such
services to the Company and/or a subsidiary of the Company; and

 

		J.	The Indemnitee is willing to serve, or to continue to serve, the Company and/or the subsidiaries of the
Company, provided that he or she is furnished the indemnity provided for herein.

 

AGREEMENT

 

NOW, THEREFORE, the parties hereto, intending
to be legally bound, hereby agree as follows:

 

		1.	Definitions.

 

		(a)	Agent. For the purposes of this Agreement, “agent” of the Company means any person
who is or was a director, officer, employee or other agent of the Company or a subsidiary of the Company; or is or was serving at the
request of, for the convenience of or to represent the interest of the Company or a subsidiary of the Company as a director, officer,
employee or agent of another foreign or domestic corporation, partnership, joint venture, trust or other enterprise; or was a director,
officer, employee or agent of a foreign or domestic corporation which was a predecessor corporation of the Company or a subsidiary of
the Company, or was a director, officer, employee or agent of another enterprise at the request of, for the convenience of or to represent
the interests of such predecessor corporation.

 

		(b)	Expenses. For purposes of this Agreement, “expenses” includes all direct and indirect
costs of any type or nature whatsoever (including, without limitation, all attorneys’ fees and related disbursements, and other
out-of-pocket costs) actually and reasonably incurred by the Indemnitee in connection with either the investigation, defense or appeal
of a proceeding or establishing or enforcing a right to indemnification under this Agreement, Section 145 or otherwise; provided, however,
that expenses shall not include any judgments, fines, ERISA excise taxes or penalties or amounts paid in settlement of a proceeding.

 

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		(c)	Proceeding. For the purposes of this Agreement, “proceeding” means any threatened,
pending, or completed action, suit or other proceeding, whether civil, criminal, administrative, investigative or any other type whatsoever.

 

		(d)	Subsidiary. For purposes of this Agreement, “subsidiary” means any corporation of which
more than 50% of the outstanding voting securities is owned directly or indirectly by the Company, by the Company and one or more other
subsidiaries, or by one or more other subsidiaries.

 

		2.	Agreement to Serve. The Indemnitee agrees to serve and/or continue to serve as an agent of the
Company, at its will (or under separate agreement, if such agreement exists), in the capacity the Indemnitee currently serves as an agent
of the Company, so long as he or she is duly appointed or elected and qualified in accordance with the applicable provisions of the Bylaws
of the Company or any subsidiary of the Company or until such time as he or she tenders his resignation in writing or he or she is removed
from such position, provided, however, that nothing contained in this Agreement is intended to create any right to continued employment
by the lndemnitee.

 

		3.	Maintenance of Liability Insurance.

 

		(a)	The Company hereby covenants and agrees that, so long as the lndemnitee shall continue to serve as an
agent of the Company and thereafter so long as the lndemnitee shall be subject to any possible proceeding by reason of the fact that the
lndemnitee was an agent of the Company, the Company, subject to Section 3(b), shall use reasonable efforts to obtain and maintain in full
force and effect directors’ and officers’ liability insurance (“D&O Insurance”) in reasonable amounts from
established and reputable insurers.

 

		(b)	Notwithstanding the foregoing, the Company shall have no obligation to obtain or maintain D&O Insurance
if the Company determines in good faith that such insurance is not reasonably available, the premium costs for such insurance are disproportionate
to the amount of coverage provided, the coverage is reduced by exclusions so as to provide an insufficient benefit, or the Indemnitee
is covered by similar insurance maintained by a subsidiary of the Company.

 

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		4.	Mandatory Indemnification. The Company shall indemnify the lndemnitee from:

 

		(a)	Third Party Actions. If the Indemnitee is a person who was or is a party or is threatened to be
made a party to any proceeding (other than an action by or in the right of the Company) by reason of the fact that he or she is or was
an agent of the Company, or by reason of anything done or not done by him or her in any such capacity, against any and all expenses and
liabilities of any type whatsoever (including, but not limited to, judgments, fines, ERISA excise taxes or penalties, and amounts paid
in settlement) actually and reasonably incurred by him or her in connection with the investigation, defense, settlement or appeal of such
proceeding if he or she acted in good faith and in a manner he or she reasonably believed to be in or not opposed to the best interests
of the Company, and, with respect to any criminal action or proceeding, had no reasonable cause to believe his or her conduct was unlawful;
and

 

		(b)	Derivative Actions. If the lndemnitee is a person who was or is a party or is threatened to be
made a party to any proceeding by or in the right of the Company to procure a judgment in its favor by reason of the fact that he or she
is or was an agent of the Company, or by reason of anything done or not done by him or her in any such capacity, against any amounts paid
in settlement of any such proceeding and all expenses actually and reasonably incurred by him or her in connection with the investigation,
defense, settlement, or appeal of such proceeding if he or she acted in good faith and in a manner he or she reasonably believed to be
in or not opposed to the best interests of the Company; except that no indemnification under this subsection shall be made in respect
of any claim, issue or matter as to which such person shall have been finally adjudged to be liable to the Company after the time for
an appeal has expired by a court of competent jurisdiction due to willful misconduct of a culpable nature in the performance of his or
her duty to the Company unless and only to the extent that the Court of Chancery the court in which such proceeding was brought shall
determine upon application that, despite the adjudication of liability but in view of all the circumstances of the case, such person is
fairly and reasonably entitled to indemnity for such amounts which the Court of Chancery or such other court shall deem proper; and

 

		(c)	Actions Where Indemnitee is Deceased. If the Indemnitee is a person who was or is a party or is
threatened to be made a party to any proceeding by reason of the fact that he or she is or was an agent of the Company, or by reason of
anything done or not done by him or her in any such capacity, against any and all expenses and liabilities of any type whatsoever (including,
but not limited to, judgments, fines, ERISA excise taxes or penalties, and amounts paid in settlement) actually and reasonably incurred
by him or her in connection with the investigation, defense, settlement or appeal of such proceeding if he or she acted in good faith
and in a manner he or she reasonably believed to be in or not opposed to the best interests of the Company, and prior to, during the pendency
or after completion of such proceeding the Indemnitee is deceased, except that in a proceeding by or in the right of the Company no indemnification
shall be due under the provisions of this subsection in respect of any claim, issue or matter as to which such person shall have been
finally adjudged to be liable to the Company after the time for an appeal has expired, by a court of competent jurisdiction due to willful
misconduct of a culpable nature in the performance of his or her duty to the Company, unless and only to the extent that the Court of
Chancery or the court in which such proceeding was brought shall determine upon application that, despite the adjudication of liability
but in view of all the circumstances of the case, such person is fairly and reasonably entitled to indemnity for such amounts which the
Court of Chancery or such other court shall deem proper; and

 

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		(d)	Exception for Amounts Covered by insurance. Notwithstanding the foregoing, the Company shall not be obligated
to indemnify the Indemnitee for expenses or liabilities of any type whatsoever (including, but not limited to, judgments, fees, ERISA
excise taxes or penalties, and amounts paid in settlement) which have been paid directly to Indemnitee under D&O insurance.

 

		5.	Partial Indemnification. if the lndemnitee is entitled under any provision of this Agreement to
indemnification by the Company for some or a portion of any expenses or liabilities of any type whatsoever (including, but not limited
to, judgments, fines, ERISA excise taxes or penalties, and amounts paid in settlement) incurred by him or her in the investigation, defense,
settlement or appeal of a proceeding but not entitled, however, to indemnification for all of the total amount thereof, the Company shall
nevertheless indemnify the Indemnitee for such total amount except as to the portion thereof to which the Indemnitee is not entitled.

 

		6.	Mandatory Advancement of Expenses. Subject to Section 10 below, the Company shall advance all expenses
incurred by the Indemnitee in connection with the investigation, defense, settlement or appeal of any proceeding to which the Indemnitee
is a party or is threatened to be made a party by reason of the fact that the Indemnitee is or was an agent of the Company or by reason
of anything done or not done by him or her in any such capacity. Indemnitee hereby undertakes to repay such amounts advanced only if,
and to the extent that, it shall ultimately be determined that the Indemnitee is not entitled to be indemnified by the Company as authorized
hereby. The advances to be made hereunder shall be paid by the Company to the Indemnitee within twenty (20) days following delivery of
a written request therefor by the Indemnitee to the Company.

 

		7.	Notice and Other Indemnification Procedures.

 

		(a)	Promptly after receipt by the Indemnitee of notice of the commencement of or the threat of commencement
of any proceeding, the Indemnitee shall, if the Indemnitee believes that indemnification with respect thereto may be sought from the Company
under this Agreement, notify the Company of the commencement or threat of commencement thereof.

 

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		(b)	If, at the time of the receipt of a notice of the commencement of a proceeding pursuant to Section 7(a)
hereof, the Company has D&O Insurance in effect, the Company shall give prompt notice of the commencement of such proceeding to the
insurers in accordance with the procedures set forth in the respective policies. The Company shall thereafter take all necessary or desirable
action to cause such insurers to pay, on behalf of the Indemnitee, all amounts payable as a result of such proceeding in accordance with
the terms of such policies.

 

		(c)	In the event the Company shall be obligated to advance the expenses for any proceeding against the Indemnitee,
the Company, if appropriate, shall be entitled to assume the defense of such proceeding, with counsel approved by the Indemnitee, upon
the delivery to the Indemnitee of written notice of its election so to do. After delivery of such notice, approval of such counsel by
the Indemnitee and the retention of such counsel by the Company, the Company will not be liable to the Indemnitee under this Agreement
for any fees of counsel subsequently incurred by the Indemnitee with respect to the same proceeding, provided that (i) the Indemnitee
shall have the right to employ his or her counsel in any such proceeding at the Indemnitee’s expense; and (ii) if (A) the employment
of counsel by the Indemnitee has been previously authorized by the Company, (B) the Indemnitee shall have reasonably concluded that there
may be a conflict of interest between the Company and the Indemnitee in the conduct of any such defense or (C) the Company shall not,
in fact, have employed counsel to assume the defense of such proceeding, the fees and expenses of the Indemnitee’s counsel shall
be at the expense of the Company.

 

		8.	Determination of Right to Indemnification.

 

		(a)	To the extent the Indemnitee has been successful on the merits or otherwise in defense of any proceeding
referred to in Section 4(a), 4(b) or 4(c) of this Agreement or in the defense of any claim, issue or matter described therein, the Company
shall indemnify the Indemnitee against expenses actually and reasonably incurred by him or her in connection therewith.

 

		(b)	In the event that Section 8(a) is inapplicable, the Company shall also indemnify the Indemnitee unless,
and only to the extent that, the Company shall prove by clear and convincing evidence to a forum listed in Section 8(c) below that the
lndemnitee has not met the applicable standard of conduct required to entitle the lndemnitee to such indemnification.

 

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		(c)	The Indemnitee shall be entitled to select the forum in which the validity of the Company’s claim
under Section 8(b) hereof that the lndemnitee is not entitled to indemnification will be heard from among the following:

 

		(1)	A quorum of the Board consisting of directors who are not parties to the proceeding for which indemnification
is being sought;

 

		(2)	The stockholders of the Company;

 

		(3)	Legal counsel selected by the lndemnitee and reasonably approved by the Board, which counsel shall make
such determination in a written opinion;

 

		(4)	A panel of three arbitrators, one of whom is selected by the Company, another of whom is selected by the
lndemnitee and the last of whom is selected by the first two arbitrators so selected.

 

		(d)	As soon as practicable, and in no event later than 30 days after written notice of the Indemnitee’s
choice of forum pursuant to Section 8(c) above, the Company shall, at its own expense, submit to the selected forum in such manner as
the lndemnitee or the Indemnitee’s counsel may reasonably request, its claim that the lndemnitee is not entitled to indemnification;
and the Company shall act in the utmost good faith to assure the lndemnitee a complete opportunity to defend against such claim.

 

		(e)	Notwithstanding a determination by any forum listed in Section 8(c) hereof that the lndemnitee is not
entitled to indemnification with respect to a specific proceeding, the lndemnitee shall have the right to apply to the Court of Chancery
of Delaware, the court in which that proceeding is or was pending or any other court of competent jurisdiction, for the purpose of enforcing
the Indemnitee’s right to indemnification pursuant to the Agreement.

 

		(f)	The Company shall indemnify the lndemnitee against all expenses incurred by the lndemnitee in connection
with any hearing or proceeding under this Section 8 involving the lndemnitee and against all expenses incurred by the lndemnitee in connection
with any other proceeding between the Company and the lndemnitee involving the interpretation or enforcement of the rights of the lndemnitee
under this Agreement unless a court of competent jurisdiction finds that each of the material claims and/or defenses of the lndemnitee
in any such proceeding was frivolous or not made in good faith.

 

		9.	Limitation of Actions and Release of Claims. No proceeding shall be brought and no cause of action
shall be asserted by or on behalf of the Company or any subsidiary against the lndemnitee, his or her spouse, heirs, estate, executors
or administrators after the expiration of one year from the act or omission of the lndemnitee upon which such proceeding is based; however,
in a case where the Indemnitee fraudulently conceals the facts underlying such cause of action, no proceeding shall be brought and no
cause of action shall be asserted after the expiration of one year from the earlier of (i) the date the Company or any subsidiary of the
Company discovers such facts, or (ii) the date the Company or any subsidiary of the Company could have discovered such facts by the exercise
of reasonable diligence. Any claim or cause of action of the Company or any subsidiary of the Company, including claims predicated upon
the negligent act or omission of the lndemnitee, shall be extinguished and deemed released unless asserted by filing of a legal action
within such period. This Section 9 shall not apply to any cause of action which has accrued on the date hereof and of which the Indemnitee
is aware on the date hereof, but as to which the Company has no actual knowledge apart from the Indemnitee’s knowledge.

 

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		10.	Exceptions. Any other provision herein to the contrary notwithstanding, the Company shall not be
obligated pursuant to the terms of this Agreement:

 

		(a)	Claims Initiated by Indemnitee. To indemnify or advance expenses to the Indemnitee with respect to proceedings
or claims initiated or brought voluntarily by the Indemnitee and not by way of defense, except with respect to proceedings brought to
establish or enforce a right to indemnification under this Agreement or any other statute or law or otherwise as required under Section
145, but such indemnification or advancement of expenses may be provided by the Company in specific cases if the Board of Directors finds
it to be appropriate; or

 

		(b)	Lack of Good Faith. To indemnify the Indemnitee for any expenses incurred by the Indemnitee with respect
to any proceeding instituted by the Indemnitee to enforce or interpret this Agreement, if a court of competent jurisdiction determines
that each of the material assertions made by the Indemnitee in such proceeding was not made in good faith or was frivolous; or

 

		(c)	Unauthorized Settlements. To indemnify the Indemnitee under this Agreement for any amounts paid in settlement
of a proceeding unless the Company consents to such settlement; or

 

		(d)	Claims by the Company for Willful Misconduct. To indemnify or advance expenses to the Indemnitee under
this Agreement for any expenses incurred by the Indemnitee with respect to any proceeding or claim brought by the Company against the
Indemnitee for willful misconduct, unless a court of competent jurisdiction determines that each of such claims was not made in good faith
or was frivolous; or

 

		(e)	Section 16(b). To indemnify Indemnitee for expenses and the payment of profits arising from the purchase
and sale by Indemnitee of securities in violation of Section 16(b) of the Securities Exchange Act of 1934, as amended, or any similar
successor statute; or

 

		(f)	Unlawful Indemnification. To indemnify the Indemnitee if a final decision by a court having jurisdiction
in the matter shall determine that such indemnification is not lawful; or

 

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		(g)	Forfeiture of Certain Bonuses and Profits. To indemnify Indemnitee for the payment of amounts required
to be reimbursed to the Company pursuant to Section 304 of the Sarbanes-Oxley Act of 2002, as amended, or any similar successor statute.

 

		11.	Non-Exclusivity. The provisions for indemnification and advancement of expenses set forth in this
Agreement shall not be deemed exclusive of any other rights which the Indemnitee may have under any provision of law, the Company’s
Certificate of Incorporation or Bylaws, the vote of the Company’s stockholders or disinterested directors, other agreements, or
otherwise, both as to actions in his or her official capacity and to actions in another capacity while occupying his or her position as
an agent of the Company, and the Indemnitee’s rights hereunder shall continue after the Indemnitee has ceased acting as an agent
of the Company and shall inure to the benefit of the heirs, executors and administrators of the Indemnitee.

 

		12.	Interpretation of Agreement. It is understood that the parties hereto intend this Agreement to
be interpreted and enforced so as to provide indemnification to the Indemnitee to the fullest extent now or hereafter permitted by law.

 

		13.	Severability. If any provision or provisions of this Agreement shall be held to be invalid, illegal
or unenforceable for any reason whatsoever, (i) the validity, legality and enforceability of the remaining provisions of the Agreement
(including, without limitation, all portions of any paragraphs of this Agreement containing any such provision held to be invalid, illegal
or unenforceable, that are not themselves invalid, illegal or unenforceable) shall not in any way be affected or impaired thereby, and
(ii) to the fullest extent possible, the provisions of this Agreement (including, without limitation, all portions of any paragraphs of
this Agreement containing any such provision held to be invalid, illegal or unenforceable, that are not themselves invalid, illegal or
unenforceable) shall be construed so as to give effect to the intent manifested by the provision held invalid, illegal or unenforceable
and to give effect to Section 12 hereof.

 

		14.	Modification and Waiver. No supplement, modification or amendment of this Agreement shall be binding
unless executed in writing by both of the parties hereto. No waiver of any of the provisions of this Agreement shall be deemed or shall
constitute a waiver of any other provision hereof (whether or not similar) nor shall such waiver constitute a continuing waiver.

 

		15.	Successors and Assigns. The terms of this Agreement shall bind, and shall inure to the benefit
of, the successors, heirs, executors, and administrators and assigns of the parties hereto.

 

		16.	Notice. All notices, requests, demands and other communications under this Agreement shall be in
writing and shall be deemed duly given (i) if delivered by hand and receipted for by the party addressee or (ii) if mailed by certified
or registered mail with postage prepaid, on the third business day after the mailing date. Addresses for notice to either party are as
shown on the signature page of this Agreement, or as subsequently modified by written notice.

 

		17.	Governing Law. This Agreement shall be governed exclusively by and construed according to the laws of
the State of Delaware, as applied to contracts between Delaware residents entered into and to be performed entirely within Delaware.

 

		18.	Consent to Jurisdiction. The Company and the Indemnitee each hereby irrevocably consent to the jurisdiction
of the courts of the State of Delaware for all purposes in connection with any action or proceeding which arises out of or relates to
this Agreement.

 

[Signature on the Following Page]

 

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The parties hereto have entered into this Indemnity
Agreement effective as of the date first above written.

 

	NYIAX, INC.	 
	 	 	 
	By:   	                    	 
	 	 	 
	INDEMNITEE:Exhibit 10.45

 

SETTLEMENT
AGREEMENT AND GENERAL RELEASE

 

This
Settlement Agreement and General Release (the “Settlement Agreement”) is made by and between Graham M. Mosley, on behalf
of himself, his agents, assignees, successors, heirs, executors, administrators, beneficiaries, trustees and power of attorney (collectively,
“Mosley”), and NYIAX, Inc., including on behalf of founders Carolina Abenante and Marc Grinbaum, its current and former officers,
directors, affiliates, subsidiaries, insurers, successors and assigns (individually and collectively “NYIAX”). Mosley and
NYIAX shall be collectively referred to herein as the “Parties.”

 

WHEREAS,
Mosley filed an arbitration claim against NYIAX with the American Arbitration Association (“AAA”), entitled Graham Mosley
v. NYIAX, Inc., AAA No. Case No. 01-17-0002-7874 (the “Arbitration”);

 

WHEREAS,
under and subject to the terms of the Founder Restricted Stock Purchase Agreement, dated April 19, 2016 (the “RSP Agreement”),
Mosley purchased 1,500,759 shares of NYIAX’s common stock at par value $0.0001 per share, for an aggregate purchase price of $150.07,
and 45,927 of those shares vested as of April 19, 2016, and the remaining 1,454,832 shares were subject to certain vesting and right
of repurchase options in the RSP Agreement. At the time of the grant of all of those shares, Mosley duly executed appropriate documentation
for election pursuant to Section 83(b) of the Internal Revenue Code of 1986, which Mosley provided to the IRS. NYIAX has no knowledge
of and makes no representation as to the receipt or acceptance of Mosley’s Section 83(b) filing by the IRS.

 

WHEREAS,
on December 18, 2017, the Parties participated in a mediation session with Carol Wittenberg at JAMS (the “Mediation”);

 

WHEREAS,
as a result of the Mediation, the Parties agreed to settle the Arbitration and any and all matters and disputes between them, with
the material terms of their agreement set forth in the document entitled “Settlement Term Sheet,” which was signed by
the Parties on December 18, 2017 and is incorporated herein; and

 

     

     

    

 

WHEREAS,
the Parties have determined that it is in their mutual interests to resolve and settle any and all matters and disputes between them,
including those in the Arbitration.

 

NOW,
THEREFORE, for good and valuable consideration, the receipt and sufficiency of which are acknowledged hereby, and in consideration of
the mutual covenants and undertakings set forth herein, the Parties agree as follows:

 

		1.	Mutual
                                            General Release

 

1.1
Mosley fully and forever releases, relieves, waives, relinquishes, and discharges NYIAX from all actions, causes of action, suits,
debts, dues, liabilities, obligations, costs, expenses, sums of money, controversies, accounts, reckonings, liens, bonds, bills,
specialties, covenants, contracts, agreements, promises, variances, trespasses, damages, judgments, extents, executions, claims and
demands of any kind whatsoever, at law or in equity, direct or indirect, known or unknown, discovered or undiscovered, which he had
or now has against NYIAX arising out of, by reason of, or relating in any way whatsoever to any matter, cause or thing from
beginning of the world to the date on which he executes this Settlement Agreement, including, but not limited to, (i) those arising
directly or indirectly from his employment with NYIAX and the terms and conditions of such employment, or the separation therefrom;
(ii) claims arising under federal, state or local laws, statutes, constitutions, regulations, rules, ordinances or orders,
including, but not limited to, claims under the New York Executive Law § 290 et seq; New York City Administrative Code §
8-107 et seq.; New York Labor Law § 190 et seq.; New York Labor Law § 740; Title VII of the Civil Rights Act of 1964; the
Family and Medical Leave Act of 1993; the Americans with Disabilities Act of 1990; 42 U.S.C. § 1981; and the Sarbanes-Oxley
Act, 18 U.S.C. § 1514A; and (iii) any other common law or statutory claim whatsoever, whether for wages, stock, options,
bonuses or incentive compensation owed, damages, breach of contract, breach of the implied covenant of good faith and fair dealing,
defamation, constructive or wrongful discharge, discharge in violation of public policy, promissory estoppel, whistleblower
protection, intentional or negligent infliction of emotional distress, assault, battery, fraud, costs, attorneys’ fees,
expenses or otherwise, arising prior to or at the time of the signing of this Settlement Agreement. Notwithstanding the above
release of claims, Mosley does not release or waive his right to enforce this Settlement Agreement or his rights or entitlement to
indemnification under any NYIAX policy, practice or insurance policy.

 

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1.2
NYIAX fully and forever releases, relieves, waives, relinquishes, and discharges Mosley from all actions, causes of action, suits,
debts, dues, liabilities, obligations, costs, expenses, sums of money, controversies, accounts, reckonings, liens, bonds, bills,
specialties, covenants, contracts, agreements, promises, variances, trespasses, damages, judgments, extents, executions, claims and
demands of any kind whatsoever, at law or in equity, direct or indirect, known or unknown, discovered or undiscovered, which it had
or now has against Mosley arising out of, by reason of, or relating in any way whatsoever to any matter, cause or thing from
beginning of the world to the date on which it executes this Settlement Agreement, including, but not limited to, those arising
directly or indirectly from any decision or conduct by Mosley, including, but not limited to, (i) those arising directly or
indirectly from his employment with NYIAX and the terms and conditions of such employment; (ii) claims arising under federal, state
or local laws, statutes, constitutions, regulations, rules, ordinances or orders, including, but not limited to, claims under the
New York Executive Law § 290 et seq; New York City Administrative Code § 8-107 et seq.; New York Labor Law § 190 et
seq.; New York Labor Law § 740; Title VII of the Civil Rights Act of 1964; the Family and Medical Leave Act of 1993; the
Americans with Disabilities Act of 1990; 42 U.S.C. § 1981; and the Sarbanes-Oxley Act, 18 U.S.C. § 1514A; and (iii) any
other common law or statutory claim whatsoever, whether for wages, stock, options, bonuses or incentive compensation owed, damages,
breach of contract, breach of the implied covenant of good faith and fair dealing, defamation, promissory estoppel, whistleblower
protection, intentional or negligent infliction of emotional distress, assault, battery, fraud, costs, attorneys’ fees,
expenses or otherwise, arising prior to or at the time of the signing of this Settlement Agreement. Notwithstanding the above
release of claims, NYIAX does not release or waive its right to enforce this Settlement Agreement or its rights or entitlement to
indemnification by Mosley under any NYIAX policy, practice or insurance policy.

 

		2.	Consideration

 

2.1
The Parties agree that Mosley purchased 1,500,759 shares of NYIAX’s common stock at par value $0.0001 per share, for an
aggregate purchase price of $150.07, of which 45,927 shares vested as of April 19, 2016, and the remaining 1,454,832 shares were
subject to certain vesting and right of repurchase options. The Parties further agree in furtherance of this Settlement Agreement
that, at the time of the grant of all of those shares, Mosley duly executed appropriate documentation for election pursuant to
Section 83(b) of the Internal Revenue Code of 1986, which Mosley provided to the IRS. It is hereby acknowledged that the 850,000
NYIAX shares to be allocated to Mosley as part of this Settlement Agreement are derived from the original 1,454,832 of the granted
and purchased shares.

 

2.2
NYIAX acknowledges that, upon the execution of this Settlement Agreement, Mosley will be the owner of 850,000 shares of common stock
of NYIAX. Within ten (10) business days of the close of PPM3 (the current round of fundraising) or any “Financial Event”
(as defined below), NYIAX shall cause a certificate of stock ownership to be issued to Mosley for 850,000 shares of NYIAX common
stock and Mosley agrees to execute any Stock Exercise Power or other document(s) which are necessary in order to issue such shares
to Mosley. For purposes of this Settlement Agreement, the term “Financial Event” shall be defined to include (a) the
final close of the next round of fundraising, (b) at least thirty (30) days prior to the execution of final documents for the sale
of all or substantially all of the assets of NYIAX, or (c) at least thirty (30) days prior to the execution of final documents
affecting a change in control of NYIAX, which shall include any merger, consolidation or acquisition of NYIAX with, by or into
another corporation, entity or person, or any change in the ownership of more than fifty percent (50%) of the voting stock of NYIAX
in one or more related transactions. Further, it is agreed that, should Mosley advise NYIAX that Mosley wishes to transfer, release
or issue a portion of the 850,000 shares to Cerasia & Del Rey-Cone LLP in furtherance of payment for services rendered by
Cerasia & Del Rey-Cone LLP, NYIAX agrees that, pending receipt from Mosely and Cerasia & Del Rey-Cone LLP of all necessary
documents and fees including reasonable legal fees in connection with such transfer, release or issuance, it will permit and honor
such a request from Mosley. NYIAX will provide Mosley and, if applicable, Cerasia & Del Rey-Cone LLP with all communications and
notices that were or will be distributed to shareholders of common stock of NYIAX from December 18, 2017 and through the time period
that each remains a shareholder of NYIAX. Upon reasonable request, NYIAX also will provide Mosley and, if applicable, Cerasia &
Del Rey-Cone LLP with all communications and notices that have been distributed to shareholders of common stock of NYIAX since March
1, 2017, as well as any other documents to which a shareholder may be entitled.

 

    3

     

    

 

2.3
On or before February 16, 2018, NYIAX will pay the gross amount of five thousand eight hundred fifty dollars ($5,850) to Cerasia &
Del Rey-Cone LLP as reimbursement for the fees that the firm paid to JAMS in connection with the Mediation.

 

2.4
In accordance with the payment schedule set forth below, NYIAX will pay the gross amount of one hundred thousand dollars ($100,000) to
Mosley and/or Cerasia & Del Rey-Cone LLP as follows:

 

a.
on or before March 1, 2018, NYIAX will pay the gross amount of twenty-five thousand dollars ($25,000) as follows: $12,500 by check
made payable to Mosley and $12,500 by check made payable to Cerasia & Del Rey-Cone LLP, which checks shall be forwarded to
Cerasia & Del Rey-Cone LLP; and

 

b.
on or before June 1, 2018, NYIAX will pay the gross amount of seventy-five thousand dollars ($75,000) as follows: $37,500 made
payable to Mosley and $37,500 made payable to Cerasia & Del Rey-Cone LLP, which checks shall be forwarded to Cerasia & Del
Rey-Cone LLP.

 

2.5
Mosley continues to own an additional 45,927 of vested shares of common stock of NYIAX, and NYIAX agrees to issue him a stock certificate
for those shares within ten (10) business days of the final close of PPM3 or any Financial Event.

 

2.6
Mosley understands and agrees that NYIAX has not provided and is not providing him with any tax or legal advice, and makes no representations
regarding tax obligations or consequences, if any, relating to any consideration paid or provided by in this Settlement Agreement. Mosley
acknowledges that he has had the opportunity to consult with tax advisors and/or accountants of his own choosing about the tax obligations
or consequences, if any, relating to any consideration paid or provided pursuant to this Settlement Agreement. Notwithstanding the foregoing,
if any claim is asserted against NYIAX by any taxing authority with respect to any consideration paid or provided pursuant to this Settlement
Agreement, Mosley shall indemnify and hold NYIAX harmless from any and all cost, loss, liability, expense, fine and penalty and interest
arising from such taxing authority claim.

 

		3.	Dismissal
                                            of Arbitration with Prejudice

 

Upon
NYIAX’s execution of this Settlement Agreement and documentary proof that NYIAX has recorded on its capital table the
ownership by Mosley of the 850,000 shares as referenced in paragraph 2.2 above, Mosley agrees to have his attorneys file with the
AAA the appropriate notice or form to dismiss and withdraw the Arbitration with prejudice.

 

    4

     

    

 

		4.	Non-Admission
                                            of Liability

 

The
execution of this Settlement Agreement shall not be construed as an admission of any liability whatsoever by either Party, which liability
is expressly disclaimed by each of them. Mosley and NYIAX each understand and agree that neither Party is a prevailing party by virtue
of this Settlement Agreement.

 

		5.	Confidentiality

 

It
is the intention of the Parties, and an essential part of this Settlement Agreement, that this Settlement Agreement itself and the discussions
leading up to its execution, and any of its terms and conditions, shall not be disclosed by either Party to anyone, including, but not
limited to, any current or former employee of NYIAX, or in any book, diary or journal, or on any social media or other website. Except
as may be required by law, neither Party shall directly or indirectly publish, disseminate, disclose, or cause or permit to be published,
disseminated, or disclosed to any individual or entity any information relating to the content of this Settlement Agreement, including,
without limitation, the fact or amount of the consideration or cash payments provided herein. This paragraph shall not be construed,
however, to prevent either Party from disclosing information to a spouse, immediate family, any attorney, accountant, tax preparer or
tax or financial advisors with whom it may consult for the purpose of obtaining professional advice or services; any governmental taxing
authority; or to any court, administrative agency or officer, or judicial officer, pursuant to any valid subpoena or court or administrative
order, provided, however, that prior to disclosing any such information, the Party disclosing such information shall advise any such
person to whom it intends to disclose the information (other than taxing authorities) that such information is confidential and may not
be disclosed by such person, except in response to a valid subpoena or judicial, agency or administrative order. It shall not be a breach
of this paragraph for a Party to make the statement that “The Arbitration or matter has been resolved” or that “Mr.
Mosley no longer works for NYIAX.”

 

    5

     

    

 

		6.	Request
                                            or Subpoena for this Settlement Agreement or Otherwise

 

If
either Party receives a request for or subpoena seeking production or disclosure of the terms of this Settlement Agreement or otherwise
relating to Mosley’s employment with NYIAX, the Party receiving the subpoena shall give notice to the other Party within two (2)
business days and prior to making any such disclosure. Such notice must be sent by hand or overnight delivery to:

 

Carolina Abenante, Esq.

NYIAX, Inc.

224 5th Avenue, Suite 2669

New York, New York 10001

Graham M. Mosley

736 Broadway 10th Floor

New York, New York 10003

		7.	Mutual
                                            Non-Disparagement

 

The
Parties agree not to take, support, encourage, induce or voluntarily participate in any action or attempted action that disparages
the business or operations, policies or conduct of the other. Nothing contained in this paragraph shall be interpreted to prevent
the Parties from providing truthful information to, or testimony before, any judicial, governmental or self-regulatory authorities
or agencies as may be required or permitted by law.

 

		8.	Covenant
                                            Not to Sue

 

With
respect to any matter released pursuant to paragraph 1 above, the Parties covenant and agree that they shall not at any time
hereafter commence, maintain, or prosecute, and shall not in any way voluntarily assist in the instigation, commencement,
maintenance, or prosecution of any lawsuit in any court against the other Party herein, which has or could have been raised in any
such court proceeding as of the date on which each Party executes this Settlement Agreement, other than a lawsuit to enforce this
Settlement Agreement.

 

    6

     

    

 

		9.	Acknowledgements

 

Each
Party acknowledges that it: (a) has carefully read this Settlement Agreement in its entirety; (b) has had a reasonable time to review
and consider this Settlement Agreement; (c) has been, and is hereby, advised to consult with an attorney of its own choosing in connection
with this Settlement Agreement; (d) fully understands the significance of all of the terms and conditions of this Settlement Agreement
and has had the opportunity to discuss them with an attorney of its own choosing; (e) has had answered to its satisfaction any questions
it has asked any attorney of its own choosing with regard to the meaning and significance of any of the terms or provisions of this Settlement
Agreement; and (f) has the authority to sign and is signing this Settlement Agreement voluntarily and of its own free will and agrees
to all the terms and conditions contained herein.

 

		10.	Effective
                                            Date

 

This
Settlement Agreement shall become effective and enforceable on the day on which all Parties have executed and delivered to the other
Party this Settlement Agreement. Each party will execute the Settlement Agreement without delay.

 

		11.	General

 

11.1
This Settlement Agreement shall be construed as a whole in accordance with its fair meaning and in accordance with the laws of the
State of New York applicable to contracts to be performed wholly within the State of New York, without regard to New York’s
conflicts of law principles.

 

11.2
The headings used herein are for reference only and shall not affect the construction of this Settlement Agreement. If any court determines
that any of the provisions of, or obligations imposed by, this Settlement Agreement are unenforceable for any reason, the Parties hereto
agree that such determination shall not bar or in any way affect any party’s rights to enforce the remaining provisions of, or
obligations imposed by, this Settlement Agreement.

 

    7

     

    

 

11.3
This Settlement Agreement and the Settlement Term Sheet represent the sole and entire agreement between the Parties and supersede all
prior agreements, negotiations and discussions between them with respect to the subject matters covered hereby.

 

11.4
Any amendment to this Settlement Agreement must be in writing signed by duly authorized representatives of the Parties hereto and stating
the intent of the Parties to amend this Settlement Agreement.

 

11.5
This Settlement Agreement may be executed by each party in separate counterparts, each of which shall be deemed an original and the sum
of which shall constitute one document, and an electronic or PDF copy with the Parties’ signatures shall constitute an original.

 

IN
WITNESS WHEREOF, the Parties have executed this Settlement Agreement.

 

	NYIAX,
    INC.	 
	 	 
	By	/s/
    Carolina Abenante	 
	Name: 
    	Carolina
    Abenante	 
	Title: 	President	 
	 	 
	Execution
    Date:	 
	 	 
	GRAHAM
    M. MOSLEY	 
	 	 
	/s/
    GRAHAM M. MOSLEY	 
	Execution
    Date: 1/22/18	
	 	 
	CERASIA
    & DEL REY-CONE LLP	 
	 	 
		 
	Name: 	Edward Cerasia II	 
	Title: 	Founding Partner	 
	Execution
    Date:	 

 

 

8

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