Document:

EX-4.2

 Exhibit 4.2 

[Template for employees with options re GmbH A shares with a strike price of EUR 1, who do not
hold other options.] 
 AMENDMENT TO 

PHANTOM OPTION AND PROFIT SHARE BONUS
AGREEMENT 
 BETWEEN 
  

	1.	trivago GmbH, Bennigsen-Platz 1, 40474 Duesseldorf (trivago GmbH) 

  

	2.	travel B.V., [Bennigsen-Platz 1, 40474 Duesseldorf] (IPOCo); 

  

	3.	Expedia Lodging Partner Services S.à r.l., rue du Lac 12, 1207 Geneva, Switzerland (Expedia); and 

  

					
	4.    	 	                                     
                   ,	  	                                     
                                       
(the Employee)
		 	[Last Name, First Name]	  	[Address]

 (trivago GmbH, IPOCo, Expedia and the Employee individually also a Party and together the Parties)

 RECITALS 
  

	A.	The Employee is or was, as the case may be, employed by trivago GmbH or, if applicable, by a subsidiary of trivago GmbH (each of trivago GmbH, IPOCo and all their respective subsidiaries a trivago Group
Company and altogether the trivago Group). 

  

	B.	trivago GmbH, Expedia and the Employee entered into, or, as the case may be, will shortly enter into or amend, a phantom option and profit share bonus agreement, as previously amended from time to time (if applicable)
(the Existing Option Agreement), under which the Employee holds, or, as the case may be, will hold, a certain number of vested and unexercised options and/or a certain number of unvested and unexercised options, each to subscribe
for one A Share in trivago GmbH at a subscription price of €1 and otherwise subject to certain terms and conditions (the Options). 

  

	C.	 Expedia and the founders of trivago GmbH, being Rolf Schrömgens, Peter Vinnemeier and Malte Siewert (the
Founders, together with Expedia the Shareholders) currently own all of the shares in trivago GmbH (the GmbH Shares), most of which qualify as A-Shares and some of which qualify as B-Shares, as such terms are
used in trivago GmbH’s articles of association (the GmbH A-Shares and the GmbH B-Shares, respectively). Expedia and the Founders now have agreed to pursue an initial public offering of American Depositary Shares
(ADSs) representing class A shares (Class A Shares) in the capital of IPOCo (such Class A Shares or ADSs collectively, IPOCo Shares) as a newly formed parent entity of trivago GmbH and the listing of
those IPOCo Shares on the NASDAQ Global Select Market (the IPO). Before the completion of the IPO (i) Expedia will contribute all of its, and each of the Founders will contribute a part of his, GmbH Shares to IPOCo against being
issued ordinary shares in the capital of IPOCo on the same certain ratio (being the 

  
 Page 1 of 7

	 	
Expedia/Founders Multiple as defined below), Expedia and the Founders thereby becoming shareholders of IPOCo (the Contribution), and (ii) promptly following the Contribution,
the Founders and Expedia will cause IPOCo to change its legal form into a form suitable to effect an IPO, i.e. a public limited liability company under the laws of The Netherlands (naamloze vennootschap) (the Conversion).
Upon the Conversion becoming effective, the ordinary shares in IPOCo held by Expedia at that time shall be converted into class B shares in the capital of IPOCo and all ordinary shares in IPOCo held by the Founders at that time shall be converted
into Class A Shares. 

  

	D.	Against the background of the envisaged IPO and contingent upon the consummation of the IPO, the Parties now intend to amend the Existing Option Agreement to the effect that the Options henceforth relate to IPOCo Shares
instead of GmbH Shares. 

 Now, therefore, the Parties agree as follows: 

 

	1.	AMENDMENT 

 Subject to the condition precedent described in Clause 5 below, the Existing
Option Agreement is hereby amended to the effect that 
  

	1.1	the number of Options held by the Employee shall be the Applicable Number, as such term is defined in Clause 2 below, rather than the number set out in the Existing Option Agreement (the Original Number),

  

	1.2	the number of Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total Original Number that has
vested or will vest on that date multiplied by the Applicable Number and divided by the Original Number (such outcome to be rounded up to the next integer number, provided that at the last vesting date only such a number of Options will vest that
the overall number of Options is not exceeded), 

  

	1.3	any one share which, by virtue of each Option, the Employee can subscribe for shall, subject to what results from Clause 4 below, be one IPOCo Share rather than one GmbH A Share as contemplated in the clause headed
“Grant of Options” (clause 1) or, as the case may be, the clause headed “Replacement of Remaining Options” (clause 2) of the Existing Option Agreement, 

 

	1.4	the Exercise shall occur in the way set out in Clause 3 below rather than in the manner set out in the clause headed “Subscription” (clause 4 or, as the case may be, clause 5) of the Existing Option
Agreement, 

  

	1.5	IPOCo accedes to the obligations of trivago GmbH as established by the Existing Option Agreement (as amended hereby) to, upon an exercise of Options that complies with Clause 3.1 (in each case an
Exercise), issue to the Employee the Issuable Shares (as such term is defined in Clause 4), 

  

	1.6	subject to any restrictions under applicable law (such as the securities laws of the United States of America or any state thereof), the IPOCo Shares issued upon an Exercise shall be freely transferable,

  
 Page 2 of 7

	1.7	the obligations established by the clause headed “Initial Public Offering” (clause 5 or, as the case may be, clause 6) of the Existing Option Agreement shall be deemed fully satisfied upon this Amendment
taking effect. 

  

	2.	APPLICABLE NUMBER 

 The Applicable
Number (N in the formula below) is the (a) trivago Options Value divided by (b) (i) the Offer Price minus (ii) €0.06, the result of such division to be rounded down to the next integer number, with 

  

	2.1	the trivago Options Value (V in the formula below) being (a) the Original Number (M in the formula below), multiplied by (b) (i) the Offer Price multiplied with the
Expedia/Founders Multiple minus (ii) €1, 

  

	2.2	the Offer Price being the offer price under the IPO (P in the formula below), 

  

	2.3	the Expedia/Founders Multiple being the number of ordinary shares in the capital of IPOCo that under the Contribution is issued to Expedia and the Founders for any one of their GmbH A Shares (EFM in the
formula below). 

 i.e. is determined on the basis of the following Formulas (subject to such rounding): 

 

			
	N =	 	        V        
	 	P – €0.06

 with 

 

			
	V = M × (P × EFM – €1).

  

	3.	EXERCISE 

  

	3.1	The Options shall be exercisable in one or more instalments at any time to the extent they have vested at that time, which exercise shall, in relation to each instalment, occur by the submission to IPOCo of a notice of
exercise in the form of Annex 1 or such other form as IPOCo may request, including by electronic notification, duly completed and executed by or on behalf of the Employee and specifying, in particular, how many Options are exercised
(in relation to each instalment the Exercise Notice). 

  

	3.2	Upon any Exercise IPOCo shall issue (to the extent not already issued and on deposit) the Issuable Shares to the Company’s depositary (from time to time) (the Depositary), and shall instruct the
Depositary to issue ADSs representing such Issuable Shares to the Employee and cause same to be included in the book entry transfer system managed by The Depository Trust Company and to be credited to the Employee’s securities account with The
Depository Trust Company or directly or indirectly a participant thereof (the Share Issuance). Upon such ADSs being so credited, the Issuable Shares shall be considered to have been issued by IPOCo without any further action being
required. 

  

	4.	NET EXERCISE MECHANISM 

  

	4.1	 The Parties acknowledge and agree that save for the agreement made in this Clause 4 certain payment obligations
would accrue to the Employee, being (i) the obligation to pay the subscription price of €0.06 for each IPOCo Share, and (ii) the obligation to 

  
 Page 3 of 7

	 	
pay the taxes accruing as a result of the Share Issuance. However, they consider it in their mutual interest that IPOCo assumes (and settles) such payment obligations against the reduction of the
number of IPOCo Shares that would otherwise be issuable upon the relevant Exercise by IPOCo Shares of a value equal to the amount of such payments (with the value of such IPOCo Shares being determined on the basis of the then current market price of
each IPOCo Share). Accordingly, the Parties agree as set out below in this Clause 4. 

  

	4.2	The number of the IPOCo Shares to be actually issued upon any Exercise (the Issuable Shares) shall be computed as I on the basis of the formula 

 

			
	I = O – 	 	(X × O) + T
	 	        P

 with

  

	 	(a)	O being the number of Options exercised, 

  

	 	(b)	T being the Tax, as such term is defined below, 

  

	 	(c)	X being the Exercise Price for the Options as defined in Clause 4.3, and 

  

	 	(d)	P being the closing price of the IPOCo Share in trading on the NASDAQ Global Select Market on the last trading day before the day of the Share Issuance. 

 

	4.3	Exercise Price for each Option shall mean the amount of €0.06. 

  

	4.4	Tax shall mean the aggregate amount which trivago GmbH in good faith determines to be the amount by which, as a result of the Share Issuance, the sum of (A) the wage tax (Lohnsteuer) plus
solidary surcharge tax (Solidaritätszuschlag) and church tax (Kirchensteuer) thereon and (B) the employee’s contribution to the applicable social security for the month in which the Share Issuance occurs is higher than
the sum which would result if the Share Issuance did not occur provided that the benefit from the Share Issuance so relevant to such tax and contribution shall be computed on the assumption that the employee is issued such number of IPOCo
Shares as would result if T were nil. 

  

	4.5	In consideration of, by operation of Clause 4.2, the Issuable Shares being less than one IPOCo Share for each Option exercised, 

  

	 	(a)	IPOCo shall charge the par value per Issuable Share against its reserves and shall further not be entitled to payment of the Exercise Price to the extent such exceeds such par value, provided that if IPOCo has
insufficient reserves to charge the par value per Issuable Share (i) the par value per Issuable Share (but only such par value) shall be paid in cash by the Employee upon the Exercise and (ii) for the purpose of the formula under 4.2 above
X shall be the amount resulting from clause 4.2(c) minus such par value. 

  

	 	(b)	IPOCo shall, for the account of the Employee and in satisfaction of the pertinent obligation of trivago GmbH with respect to the payment of the Tax, pay (i) the Tax to the competent tax agency and social security
institutions, respectively, and neither IPOCo nor trivago GmbH shall have any recourse against the Employee as a result of IPOCo so having paid the Tax. 

  
 Page 4 of 7

	 	(c)	as between the IPOCo and trivago GmbH on the one hand and the Employee on the other hand any entitlement or obligation of the Employee that arises from the actual wage or income tax, solidarity surcharge tax, church tax
or employee’s contribution to the applicable social security accruing for the relevant month or the relevant year from the Share Issuance and the payment by IPOCo of the Tax under this Clause 4.5 being less or more than the Tax shall be for the
benefit of or the responsibility of, the Employee. 

  

	5.	CONDITION PRECEDENT 

 This amendment shall be subject to the condition
precedent that the IPO has been consummated. Until then the Existing Option Agreement shall remain in force unchanged. 
  

	6.	EXISTING OPTION AGREEMENT TO REMAIN IN EFFECT 

Except for the amendments set out in Clause 1 above, the provisions of the Existing Option Agreement shall remain unchanged and continue to have effect. 

 

	7.	MISCELLANEOUS 

  

	7.1	The fact of the Existing Option Agreement being entered into or amended only after the date hereof, if applicable, shall not affect this Amendment and this amendment shall in such case relate to any GmbH Options granted
or, as the case may be, additionally granted by such Existing Option Agreement or amendment, respectively. 

  

	7.2	The clause headed “Miscellaneous” (clause 13 or, as the case may be, clause 16) of the Existing Option Agreement shall apply to this Agreement mutatis mutandis. 

 

	7.3	Unless provided otherwise herein, any statement of legal significance, notice or other declaration in connection with this amendment shall be made in writing, unless notarization or any other specific form is required
by mandatory law, to the address as set forth on page 1 of this agreement unless the respective party has advised the other party of a change of address in writing. 

 

	7.4	Any amendments or supplementations to this amendment require the written form; this also applies to an amendment of this Clause 7.3. 

 

	7.5	This amendment shall be governed by and construed in accordance with the laws of Germany. Any dispute, controversy or claim arising from or in connection with this agreement or its validity shall be brought before the
courts competent for the business seat of IPOCo, to the extent legally possible. 

  

	7.6	Should any provision of this amendment be or become invalid, ineffective or unenforceable as whole or in part, the validity, effectiveness and enforceability of the remaining provisions shall not be affected thereby.
Any such invalid, ineffective or unenforceable provision shall be deemed replaced by such valid, effective and enforceable provision as comes closest to the economic intent and purpose of such invalid, ineffective or unenforceable provision as
regards subject, matter, amount, time, place and extent. The aforesaid shall apply mutatis mutandis to any gap in this agreement. 

[Signature page follows] 

  
 Page 5 of 7

							
	Date:                     	 		  	Date:                     	  	
				
	travel B.V.	 		  	trivago GmbH	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                        
                      	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  	Title:                                    
                                         
                  	  	
				
	Date:                     	 		  	Date:                     	  	
				
	Expedia Lodging Partner Services S.à r.l.	 		  	Employee	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                         
                     	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  		  	

  
 Page 6 of 7

 Annex 1 

Form of Notice of Exercise 
 TO:

 trivago N.V. 
 Legal department 

Bennigsen-Platz 1 
 40474 Duesseldorf 

Germany 
 Date:
                     
 RE: Exercise of vested
Options 
 This is an Exercise Notice pursuant to the Phantom Option and Profit Share Bonus Agreement as (amended from time to time) between the
Employee, Expedia, trivago GmbH and IPOCo. Any capitalized terms used herein shall have the meanings ascribed to them in the Phantom Option and Profit Share Bonus Agreement. 
  

					
	 The Employee hereby exercises
	 	
                          
                                         
                          vested Options,

		 	
[number of vested Options to be inserted by 
Employee]
	 	

 each with respect to one IPOCo Share in. 

The Employee, pursuant to the provisions set forth in the Phantom Option and Profit Share Bonus Agreement, hereby agrees to subscribe for the Issuable Shares.

  

	
	Employee
	
	Signature:                                    
                                         

	
	Name:                                     
                                         
      

  
 Page 7 of 7

 [Template for employees with options re GmbH A shares with a
higher strike price.] 
 AMENDMENT TO 

PHANTOM OPTION AND PROFIT SHARE BONUS
AGREEMENT 
 BETWEEN 
  

	1.	trivago GmbH, Bennigsen-Platz 1, 40474 Duesseldorf (trivago GmbH) 

  

	2.	travel B.V., [Bennigsen-Platz 1, 40474 Duesseldorf] (IPOCo); 

  

	3.	Expedia Lodging Partner Services S.à r.l., rue du Lac 12, 1207 Geneva, Switzerland (Expedia); and 

  

					
	4.    	 	                                     
                   ,	  	                                     
                                       
(the Employee)
		 	[Last Name, First Name]	  	[Address]

 (trivago GmbH, IPOCo, Expedia and the Employee individually also a Party and together the Parties)

 RECITALS 
  

	A.	The Employee is or was, as the case may be, employed by trivago GmbH or, if applicable, by a subsidiary of trivago GmbH (each of trivago GmbH, IPOCo and all their respective subsidiaries a trivago Group
Company and altogether the trivago Group). 

  

	B.	trivago GmbH, Expedia and the Employee entered into, or, as the case may be, will shortly enter into or amend, a phantom option and profit share bonus agreement, as previously amended from time to time (if applicable)
(the Existing Option Agreement), under which the Employee holds, or, as the case may be, will hold a certain number of vested and unexercised options and/or a certain number of unvested and unexercised options, each to subscribe
for one A Share in trivago GmbH at a certain subscription price (the Original Subscription Price) and otherwise subject to certain terms and conditions (the Options). 

 

	C.	 Expedia and the founders of trivago GmbH, being Rolf Schrömgens, Peter Vinnemeier and Malte Siewert (the
Founders, together with Expedia the Shareholders) currently own all of the shares in trivago GmbH (the GmbH Shares), most of which qualify as A-Shares and some of which qualify as B-Shares, as such terms are
used in trivago GmbH’s articles of association (the GmbH A-Shares and the GmbH B-Shares, respectively). Expedia and the Founders now have agreed to pursue an initial public offering of American Depositary Shares
(ADSs) representing class A shares (Class A Shares) in the capital of IPOCo (such Class A Shares or ADSs collectively, IPOCo Shares) as a newly formed parent entity of trivago GmbH and the listing of those IPOCo
Shares on the NASDAQ Global Select Market (the IPO). Before the completion of the IPO (i) Expedia will contribute all of its, and each of the Founders will contribute a part of his, GmbH Shares to IPOCo against being issued
ordinary shares in the capital of IPOCo on the same certain ratio (being the Expedia/Founders Multiple as defined below), Expedia and the Founders thereby 

  
 Page 1 of 7

	 	
becoming shareholders of IPOCo (the Contribution), and (ii) promptly following the Contribution, the Founders and Expedia will cause IPOCo to change its legal form into a form
suitable to effect an IPO, i.e. a public limited liability company under the laws of The Netherlands (naamloze vennootschap) (the Conversion). Upon the Conversion becoming effective, the ordinary shares in IPOCo held by Expedia
at that time shall be converted into class B shares in the capital of IPOCo and all ordinary shares in IPOCo held by the Founders at that time shall be converted into Class A Shares. 

 

	D.	Against the background of the envisaged IPO and contingent upon the consummation of the IPO, the Parties now intend to amend the Existing Option Agreement to the effect that the Options henceforth relate to IPOCo Shares
instead of GmbH Shares. 

 Now, therefore, the Parties agree as follows: 

 

	1.	AMENDMENT 

 Subject to the condition precedent described in Clause 4 below, the Existing
Option Agreement is hereby amended to the effect that 
  

	1.1	the number of Options held by the Employee shall be the Applicable Number, as such term is defined in Clause 2 below, rather than the number set out in the Existing Option Agreement (the Original
Number), 

  

	1.2	the number of Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total Original Number that has
vested or will vest on that date multiplied by the Expedia/Founders Multiple (as such term is defined in Clause 2 below) (if applicable, such outcome to be rounded up to the next integer number, provided that at the last vesting date only such
a number of Options will vest that the overall number of Options is not exceeded), 

  

	1.3	any one share which, by virtue of each Option, the Employee can subscribe for shall, subject to what results from Clause 4 below, be one IPOCo Share rather than one GmbH A Share as contemplated in the clause headed
“Grant of Options” (clause 1) or, as the case may be, the clause headed “Replacement of Remaining Options” (clause 2) of the Existing Option Agreement, 

 

	1.4	the Exercise shall occur in the way set out in Clause 3 below rather than in the manner set out in the clause headed “Subscription” (clause 4 or, as the case may be, clause 5) of the Existing Option
Agreement, 

  

	1.5	IPOCo accedes to the obligations of trivago GmbH as established by the Existing Option Agreement (as amended hereby) to, upon an exercise of Options that complies with Clause 3.1 (in each case an
Exercise), issue to the Employee the Issuable Shares (as such term is defined in Clause 4), 

  

	1.6	subject to any restrictions under applicable law (such as the securities laws of the United States of America or any state thereof), the IPOCo Shares issued upon an Exercise shall be freely transferable,

  
 Page 2 of 7

	1.7	the obligations established by the clause headed “Initial Public Offering” (clause 5 or, as the case may be, clause 6) of the Existing Option Agreement shall be deemed fully satisfied upon this Amendment
taking effect. 

  

	2.	APPLICABLE NUMBER 

 The Applicable Number is
the Original Number multiplied by the Expedia/Founders Multiple, with the Expedia/Founders Multiple being the number of ordinary shares in the capital of IPOCo that under the Contribution is issued to Expedia and the Founders for any
one of their GmbH A Shares. 
  

	3.	EXERCISE 

  

	3.1	The Options shall be exercisable in one or more instalments at any time to the extent they have vested at that time, which exercise shall, in relation to each instalment, occur by the submission to IPOCo of a notice of
exercise in the form of Annex 1 or such other form as IPOCo may request, including by electronic notification, duly completed and executed by or on behalf of the Employee and specifying, in particular, how many Options are exercised
(in relation to each instalment the Exercise Notice). 

  

	3.2	Upon any Exercise, IPOCo shall issue (to the extent not already issued and on deposit) the Issuable Shares to the Company’s depositary (from time to time) (the Depositary), and shall instruct the
Depositary to issue ADSs representing such Issuable Shares to the Employee and cause same to be included in the book entry transfer system managed by The Depository Trust Company and to be credited to the Employee’s securities account with The
Depository Trust Company or directly or indirectly a participant thereof (the Share Issuance). Upon such ADSs being so credited, the Issuable Shares shall be considered to have been issued by IPOCo without any further action being
required. 

  

	4.	NET EXERCISE MECHANISM 

  

	4.1	The Parties acknowledge and agree that save for the agreement made in this Clause 4 certain payment obligations would accrue to the Employee, being (i) the obligation to pay the Exercise Price for each Option
exercised, and (ii) the obligation to pay the taxes accruing as a result of the Share Issuance. However, they consider it in their mutual interest that IPOCo assumes (and settles) such payment obligations against the reduction of the number of
IPOCo Shares that would otherwise be issuable upon the relevant Exercise by IPOCo Shares of a value equal to the amount of such payments (with the value of such IPOCo Shares being determined on the basis of the then current market price of each
IPOCo Share). Accordingly, the Parties agree as set out below in this Clause 4. 

  

	4.2	The number of the IPO Shares to be actually issued upon any Exercise (the Issuable Shares) shall, for the Options separately, be computed as I on the basis of the formula 

 

			
	I = O – 	 	(X × O) + T
	 	        P

 with

  

	 	(a)	O being the number of Options exercised, 

  
 Page 3 of 7

	 	(b)	T being the Tax, as such term is defined below, 

  

	 	(c)	X being the Exercise Price for the Options as defined in Clause 0, and 

  

	 	(d)	P being the closing price of the IPOCo Share in trading on the NASDAQ Global Select Market on the last trading day before the day of the Share Issuance. 

The Exercise Price for each Option shall be the Original Subscription Price divided by the Expedia/Founders Multiplier. 

 

	4.3	Tax shall mean the aggregate amount which trivago GmbH in good faith determines to be the amount by which, as a result of the Share Issuance with respect to the relevant type of Options, the sum of
(A) the wage tax (Lohnsteuer) plus solidary surcharge tax (Solidaritätszuschlag) and church tax (Kirchensteuer) thereon and (B) the employee’s contribution to the applicable social security for the month in
which the Share Issuance occurs is higher than the sum which would result if the Share Issuance did not occur provided that the benefit from the Share Issuance so relevant to such tax and contribution shall be computed on the assumption that
the employee is issued such number of IPOCo Shares as would result if T were nil. 

  

	4.4	In consideration of, by operation of Clause 4.2, the Issuable Shares being less than one IPOCo Share for each Option exercised, 

  

	 	(a)	IPOCo shall charge the par value per Issuable Share against its reserves and shall further not be entitled to payment of the Exercise Price to the extent such exceeds such par value, provided that if IPOCo has
insufficient reserves to charge the par value per Issuable Share (i) the par value per Issuable Share (but only such par value) shall be paid in cash by the Employee upon the Exercise and (ii) for the purpose of the formula under 4.2 above
X shall be the amount resulting from clause 4.2(c) minus such par value. 

  

	 	(b)	IPOCo shall, for the account of the Employee and in satisfaction of the pertinent obligation of trivago GmbH with respect to the payment of the Tax, pay (i) the Tax to the competent tax agency and social security
institutions, respectively, and neither IPOCo nor trivago GmbH shall have any recourse against the Employee as a result of IPOCo so having paid the Tax. 

  

	 	(c)	as between the IPOCo and trivago GmbH on the one hand and the Employee on the other hand any entitlement or obligation of the Employee that arises from the actual wage or income tax, solidarity surcharge tax, church tax
or employee’s contribution to the applicable social security accruing for the relevant month or the relevant year from the Share Issuance and the payment by IPOCo of the Tax under this Clause 4.4 being less or more than the Tax shall be for the
benefit of or the responsibility of, the Employee. 

  

	5.	CONDITION PRECEDENT 

 This amendment shall be subject to the condition
precedent that the IPO has been consummated. Until then the Existing Option Agreement shall remain in force unchanged. 

  
 Page 4 of 7

	6.	EXISTING OPTION AGREEMENT TO REMAIN IN EFFECT 

Except for the amendments set out in Clause 1 above, the provisions of the Existing Option Agreement shall remain unchanged and continue to have effect. 

 

	7.	MISCELLANEOUS 

  

	7.1	The fact of the Existing Option Agreement being entered into or amended only after the date hereof, if applicable, shall not affect this Amendment and this amendment shall in such case relate to any GmbH Options granted
or, as the case may be, additionally granted by such Existing Option Agreement or amendment, respectively. 

  

	7.2	The clause headed “Miscellaneous” (clause 13 or, as the case may be, clause 16) of the Existing Option Agreement shall apply to this Agreement mutatis mutandis. 

 

	7.3	Unless provided otherwise herein, any statement of legal significance, notice or other declaration in connection with this amendment shall be made in writing, unless notarization or any other specific form is required
by mandatory law, to the address as set forth on page 1 of this agreement unless the respective party has advised the other party of a change of address in writing. 

 

	7.4	Any amendments or supplementations to this amendment require the written form; this also applies to an amendment of this Clause 7.4. 

 

	7.5	This amendment shall be governed by and construed in accordance with the laws of Germany. Any dispute, controversy or claim arising from or in connection with this agreement or its validity shall be brought before the
courts competent for the business seat of IPOCo, to the extent legally possible. 

  

	7.6	Should any provision of this amendment be or become invalid, ineffective or unenforceable as whole or in part, the validity, effectiveness and enforceability of the remaining provisions shall not be affected thereby.
Any such invalid, ineffective or unenforceable provision shall be deemed replaced by such valid, effective and enforceable provision as comes closest to the economic intent and purpose of such invalid, ineffective or unenforceable provision as
regards subject, matter, amount, time, place and extent. The aforesaid shall apply mutatis mutandis to any gap in this agreement. 

[Signature page follows] 

  
 Page 5 of 7

							
	Date:                     	 		  	Date:                     	  	
				
	travel B.V.	 		  	trivago GmbH	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                        
                      	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  	Title:                                    
                                         
                  	  	
				
	Date:                     	 		  	Date:                     	  	
				
	Expedia Lodging Partner Services S.à r.l.	 		  	Employee	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                         
                     	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  		  	

  
 Page 6 of 7

 Annex 1 

Form of Notice of Exercise 
 TO:

 trivago N.V. 
 Legal department 

Bennigsen-Platz 1 
 40474 Duesseldorf 

Germany 
 Date:
                     
  

	RE:	Exercise of vested Options 

 This is an Exercise Notice pursuant to the Phantom Option and Profit Share
Bonus Agreement as (amended from time to time) between the Employee, Expedia, trivago GmbH and IPOCo. Any capitalized terms used herein shall have the meanings ascribed to them in the Phantom Option and Profit Share Bonus Agreement. 

 

					
	 The Employee hereby exercises
	 	
                          
                                         
                          vested Options,

		 	
[number of vested Options to be inserted by 
Employee]
	 	

 each with respect to one IPOCo Share. 

The Employee, pursuant to the provisions set forth in the Phantom Option and Profit Share Bonus Agreement, hereby agrees to subscribe for the Issuable Shares.

  

	
	Employee
	
	Signature:                                    
                                         

	
	Name:                                     
                                         
      

  
 Page 7 of 7

 [Template for employees with options re both GmbH A shares with a strike
price of EUR 1  
 and GmbH A shares with a higher strike price.] 

AMENDMENT TO 

PHANTOM OPTION AND PROFIT SHARE BONUS
AGREEMENT 
 BETWEEN 
  

	1.	trivago GmbH, Bennigsen-Platz 1, 40474 Duesseldorf (trivago GmbH) 

  

	2.	travel B.V., [Bennigsen-Platz 1, 40474 Duesseldorf] (IPOCo); 

  

	3.	Expedia Lodging Partner Services S.à r.l., rue du Lac 12, 1207 Geneva, Switzerland (Expedia); and 

 

					
	4.    	 	                                     
                   ,	  	                                     
                                       
(the Employee)
		 	[Last Name, First Name]	  	[Address]

 (trivago GmbH, IPOCo, Expedia and the Employee individually also a Party and together the Parties)

 RECITALS 
  

	A.	The Employee is or was, as the case may be, employed by trivago GmbH or, if applicable, by a subsidiary of trivago GmbH (each of trivago GmbH, IPOCo and all their respective subsidiaries a trivago Group
Company and altogether the trivago Group). 

  

	B.	trivago GmbH, Expedia and the Employee entered into, or, as the case may be, will shortly enter into or amend, a phantom option and profit share bonus agreement, as previously amended from time to time (if applicable)
(the Existing Option Agreement), under which the Employee holds, or, as the case may be, will hold 

  

	 	(a)	a certain number of vested and unexercised options and/or a certain number of unvested and unexercised options, each to subscribe for one A Share in trivago GmbH at a subscription price of €1 and otherwise subject
to certain terms and conditions (the A1 Options) 

  

	 	(b)	a certain number of vested and unexercised options and/or a certain number of unvested and unexercised options, each to subscribe for one A Share in trivago GmbH at a certain subscription price (the Original
SP Subscription Price) and otherwise subject to certain terms and conditions (the SP Options) 

 (the
A1 Options and the SP Options collectively being the Options). 
  

	C.	 Expedia and the founders of trivago GmbH, being Rolf Schrömgens, Peter Vinnemeier and Malte Siewert (the
Founders, together with Expedia the Shareholders) currently own all of the shares in trivago GmbH (the GmbH Shares), most of which qualify as A-Shares and some of which qualify as B-Shares, as such terms are
used in trivago GmbH’s articles of association (the GmbH A-Shares and 

  
 Page 1 of 8

	 	
the GmbH B-Shares, respectively). Expedia and the Founders now have agreed to pursue an initial public offering of American Depositary Shares (ADSs) representing class
A shares (Class A Shares) in the capital of IPOCo (such Class A Shares or ADSs collectively, IPOCo Shares) as a newly formed parent entity of trivago GmbH and the listing of those IPOCo Shares on the NASDAQ Global Select Market (the
IPO). Before the completion of the IPO (i) Expedia will contribute all of its, and each of the Founders will contribute a part of his, GmbH Shares to IPOCo against being issued ordinary shares in the capital of IPOCo on the same
certain ratio (being the Expedia/Founders Multiple as defined below), Expedia and the Founders thereby becoming shareholders of IPOCo (the Contribution), and (ii) promptly following the Contribution, the Founders and Expedia will
cause IPOCo to change its legal form into a form suitable to effect an IPO, i.e. a public limited liability company under the laws of The Netherlands (naamloze vennootschap) (the Conversion). Upon the Conversion becoming
effective, the ordinary shares in IPOCo held by Expedia at that time shall be converted into class B shares in the capital of IPOCo and all ordinary shares in IPOCo held by the Founders at that time shall be converted into Class A Shares.

  

	D.	Against the background of the envisaged IPO and contingent upon the consummation of the IPO, the Parties now intend to amend the Existing Option Agreement to the effect that the Options henceforth relate to IPOCo Shares
instead of GmbH Shares. 

 Now, therefore, the Parties agree as follows: 

 

	1.	AMENDMENT 

 Subject to the condition precedent described in Clause 5 below,
the Existing Option Agreement is hereby amended to the effect that 
  

	1.1	

  

	 	(a)	the number of A1 Options held by the Employee shall be the A1 Applicable Number, as such term is defined in Clause 2 below, and 

  

	 	(b)	the number of SP Options held by the Employee shall be the SP Applicable Number, as such term is defined in Clause 3 below, 

rather than the number of A1 Options and of SP Options, respectively, set out in the Existing Option Agreement (the A1 Original
Number and the SP Original Number, respectively), 
  

	1.2	

  

	 	(a)	the number of A1 Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total A1 Original Number that
has vested or will vest on that date multiplied by the A1 Applicable Number and divided by the A1 Original Number (if applicable, such outcome to be rounded up to the next integer number, provided that at the last vesting date only such a number of
Options will vest that the overall number of Options is not exceeded), and 

  
 Page 2 of 8

	 	(b)	the number of SP Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total SP Original Number that
has vested or will vest on that date multiplied by the Expedia/Founders Multiple (as such term is defined in Clause 2 below) (if applicable, such outcome to be rounded up to the next integer number, provided that at the last vesting date only such a
number of Options will vest that the overall number of Options is not exceeded), 

  

	1.3	any one share which, by virtue of each Option, the Employee can subscribe for shall, subject to what results from Clause 5 below, be one IPOCo Share rather than one GmbH A Share as contemplated in the clause headed
“Grant of Options” (clause 1) or, as the case may be, the clause headed “Replacement of Remaining Options” (clause 2) of the Existing Option Agreement, 

 

	1.4	the Exercise shall occur in the way set out in Clause 4 below rather than in the manner set out in the clause headed “Subscription” (clause 4 or, as the case may be, clause 5) of the Existing
Option Agreement, 

  

	1.5	IPOCo accedes to the obligations of trivago GmbH as established by the Existing Option Agreement (as amended hereby) to, upon an exercise of Options that complies with Clause 4 (in each case an Exercise),
issue to the Employee the Issuable Shares (as such term is defined in Clause 5), 

  

	1.6	subject to any restrictions under applicable law (such as the securities laws of the United States of America or any state thereof), the IPOCo Shares issued upon an Exercise shall be freely transferable,

  

	1.7	the obligations established by the clause headed “Initial Public Offering” (clause 5 or, as the case may be, clause 6) of the Existing Option Agreement shall be deemed fully satisfied upon this
Amendment taking effect. 

  

	2.	A1 APPLICABLE NUMBER 

 The A1 Applicable
Number (NA1 in the formula below) is the (a) trivago A1 Options Value divided by (b) (i) the Offer Price minus (ii) €0.06, the result of such division to be
rounded down to the next integer number, with 
  

	2.1	the trivago A1 Options Value (VA1 in the formula below) being (a) the A1 Original Number (MA1 in the formula below), multiplied by (b) (i) the Offer Price multiplied with the Expedia/Founders Multiple minus (ii) €1, 

 

	2.2	the Offer Price being the offer price under the IPO (P in the formula below), 

  

	2.3	the Expedia/Founders Multiple being the number of ordinary shares in the capital of IPOCo that under the Contribution is issued to Expedia and the Founders for any one of their GmbH A Shares (EFM in the
formula below). 

 i.e. is determined on the basis of the following Formulas (subject to such rounding): 

 

			
	NA1 =	 	      VA1      
	 	P – €0.06

 with 

  
 Page 3 of 8

			
	VA1 = MA1 × (P × EFM – €1).

  

	3.	SP APPLICABLE NUMBER 

 The SP Applicable
Number is the SP Original Number multiplied by the Expedia/Founders Multiple. 
  

	4.	EXERCISE 

  

	4.1	The Options shall be exercisable in one or more instalments at any time to the extent they have vested at that time, which exercise shall, in relation to each instalment, occur by the submission to IPOCo of a notice of
exercise in the form of Annex 1 or such other form as IPOCo may request, including by electronic notification, duly completed and executed by or on behalf of the Employee and specifying, in particular, how many Options are exercised
(in relation to each instalment the Exercise Notice). 

  

	4.2	Upon any Exercise, IPOCo shall issue (to the extent not already issued and on deposit) the Issuable Shares to the Company’s depositary (from time to time) (the Depositary), and shall instruct the
Depositary to issue ADSs representing such Issuable Shares to the Employee and cause same to be included in the book entry transfer system managed by The Depository Trust Company and to be credited to the Employee’s securities account with The
Depository Trust Company or directly or indirectly a participant thereof (the Share Issuance). Upon such ADSs being so credited, the Issuable Shares shall be considered to have been issued by IPOCo without any further action being
required. 

  

	5.	NET EXERCISE MECHANISM 

  

	5.1	The Parties acknowledge and agree that save for the agreement made in this Clause 5 certain payment obligations would accrue to the Employee, being (i) the obligation to pay the Exercise Price for each Option exercised,
and (ii) the obligation to pay the taxes accruing as a result of the Share Issuance. However, they consider it in their mutual interest that IPOCo assumes (and settles) such payment obligations against the reduction of the number of IPOCo Shares
that would otherwise be issuable upon the relevant Exercise by IPOCo Shares of a value equal to the amount of such payments (with the value of such IPOCo Shares being determined on the basis of the then current market price of each IPOCo Share).
Accordingly, the Parties agree as set out below in this Clause 5. 

  

	5.2	The number of the IPO Shares to be actually issued upon any Exercise (the Issuable Shares) shall, for the A1 Options and the SP Options separately, be computed as I on the basis of the formula

  

			
	I = O – 	 	(X × O) + T
	 	        P

 with

  

	 	(a)	O being the number of Options of the relevant type exercised, 

  

	 	(b)	T being the Tax, as such term is defined below, 

  
 Page 4 of 8

	 	(c)	X being the Exercise Price for the relevant Options as defined in Clause 5.3, and 

  

	 	(d)	P being the closing price of the IPOCo Share in trading on the NASDAQ Global Select Market on the last trading day before the day of the Share Issuance. 

 

	5.3	The Exercise Price for each Option shall 

  

	 	(a)	in the case of the A1 Options be €0.06, and 

  

	 	(b)	in the case of the SP Options be the Original SP Subscription Price divided by the Expedia/Founders Multiplier. 

  

	5.4	Tax shall mean the aggregate amount which trivago GmbH in good faith determines to be the amount by which, as a result of the Share Issuance with respect to the relevant type of Options, the sum of (A) the
wage tax (Lohnsteuer) plus solidary surcharge tax (Solidaritätszuschlag) and church tax (Kirchensteuer) thereon and (B) the employee’s contribution to the applicable social security for the month in which the Share
Issuance occurs is higher than the sum which would result if the Share Issuance did not occur provided that the benefit from the Share Issuance so relevant to such tax and contribution shall be computed on the assumption that the employee is
issued such number of IPOCo Shares as would result if T were nil. 

  

	5.5	In consideration of, by operation of Clause 5.2, the Issuable Shares being less than one IPOCo Share for each Option exercised, 

  

	 	(a)	IPOCo shall charge the par value per Issuable Share against its reserves and shall further not be entitled to payment of the Exercise Price to the extent such exceeds such par value, provided that if IPOCo has
insufficient reserves to charge the par value per Issuable Share (i) the par value per Issuable Share (but only such par value) shall be paid in cash by the Employee upon the Exercise and (ii) for the purpose of the formula under 5.2 above X shall
be the amount resulting from clause 5.2(c) minus such par value. 

  

	 	(b)	IPOCo shall, for the account of the Employee and in satisfaction of the pertinent obligation of trivago GmbH with respect to the payment of the Tax, pay (i) the Tax to the competent tax agency and social security
institutions, respectively, and neither IPOCo nor trivago GmbH shall have any recourse against the Employee as a result of IPOCo so having paid the Tax. 

  

	 	(c)	as between the IPOCo and trivago GmbH on the one hand and the Employee on the other hand any entitlement or obligation of the Employee that arises from the actual wage or income tax, solidarity surcharge tax, church tax
or employee’s contribution to the applicable social security accruing for the relevant month or the relevant year from the Share Issuance and the payment by IPOCo of the Tax under this Clause 5.5 being less or more than the Tax shall be for the
benefit of or the responsibility of, the Employee. 

  

	6.	CONDITION PRECEDENT 

 This amendment shall be subject to the condition
precedent that the IPO has been consummated. Until then the Existing Option Agreement shall remain in force unchanged. 

  
 Page 5 of 8

	7.	EXISTING OPTION AGREEMENT TO REMAIN IN EFFECT 

Except for the amendments set out in Clause 1 above, the provisions of the Existing Option Agreement shall remain unchanged and continue to have effect. 

 

	8.	MISCELLANEOUS 

  

	8.1	The fact of the Existing Option Agreement being entered into or amended only after the date hereof, if applicable, shall not affect this Amendment and this amendment shall in such case relate to any GmbH Options granted
or, as the case may be, additionally granted by such Existing Option Agreement or amendment, respectively. 

  

	8.2	The clause headed “Miscellaneous” (clause 13 or, as the case may be, clause 16) of the Existing Option Agreement shall apply to this Agreement mutatis mutandis. 

 

	8.3	Unless provided otherwise herein, any statement of legal significance, notice or other declaration in connection with this amendment shall be made in writing, unless notarization or any other specific form is required
by mandatory law, to the address as set forth on page 1 of this agreement unless the respective party has advised the other party of a change of address in writing. 

 

	8.4	Any amendments or supplementations to this amendment require the written form; this also applies to an amendment of this Clause 8.4. 

 

	8.5	This amendment shall be governed by and construed in accordance with the laws of Germany. Any dispute, controversy or claim arising from or in connection with this agreement or its validity shall be brought before the
courts competent for the business seat of IPOCo, to the extent legally possible. 

  

	8.6	Should any provision of this amendment be or become invalid, ineffective or unenforceable as whole or in part, the validity, effectiveness and enforceability of the remaining provisions shall not be affected thereby.
Any such invalid, ineffective or unenforceable provision shall be deemed replaced by such valid, effective and enforceable provision as comes closest to the economic intent and purpose of such invalid, ineffective or unenforceable provision as
regards subject, matter, amount, time, place and extent. The aforesaid shall apply mutatis mutandis to any gap in this agreement. 

[Signature page follows] 

  
 Page 6 of 8

							
	Date:                     	 		  	Date:                     	  	
				
	travel B.V.	 		  	trivago GmbH	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                        
                      	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  	Title:                                    
                                         
                  	  	
				
	Date:                     	 		  	Date:                     	  	
				
	Expedia Lodging Partner Services S.à r.l.	 		  	Employee	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                         
                     	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  		  	

  
 Page 7 of
8 

 Annex 1 

Form of Notice of Exercise 
 TO:

 trivago N.V. 
 Legal department 

Bennigsen-Platz 1 
 40474 Duesseldorf 

Germany 
 Date:
                              

RE: Exercise of vested Options 
 This is an Exercise
Notice pursuant to the Phantom Option and Profit Share Bonus Agreement as (amended from time to time) between the Employee, Expedia, trivago GmbH and IPOCo. Any capitalized terms used herein shall have the meanings ascribed to them in the Phantom
Option and Profit Share Bonus Agreement. 
  

					
	 The Employee hereby exercises
	 	
                          
                                         
                          vested A1 Options,

		 	
[number of vested Options to be inserted by 
Employee]
	 	
			
	 and
	 	                                      
                                         
              vested SP Options,	 	
		 	[number of vested Options to be inserted by Employee]	 	

 each with respect to one IPOCo Share. 

The Employee, pursuant to the provisions set forth in the Phantom Option and Profit Share Bonus Agreement, hereby agrees to subscribe for the Issuable Shares.

  

			
	 Employee

		
	 Signature:
	 	  

		
	 Name:
	 	  

  
 Page 8 of 8

 [Template for employees with options re both GmbH A shares
with a strike price of EUR 1 
 and GmbH B shares with EUR 1 or a higher strike price] 

AMENDMENT TO 

PHANTOM OPTION AND PROFIT SHARE BONUS
AGREEMENT 
 BETWEEN 
  

	1.	trivago GmbH, Bennigsen-Platz 1, 40474 Duesseldorf (trivago GmbH) 

  

	2.	travel B.V., [Bennigsen-Platz 1, 40474 Duesseldorf] (IPOCo); 

  

	3.	Expedia Lodging Partner Services S.à r.l., rue du Lac 12, 1207 Geneva, Switzerland (Expedia); and 

  

					
	4.    	 	                                     
                   ,	  	                                     
                                       
(the Employee)
		 	[Last Name, First Name]	  	[Address]

 (trivago GmbH, IPOCo, Expedia and the Employee individually also a Party and together the Parties)

 RECITALS 
  

	A.	The Employee is or was, as the case may be, employed by trivago GmbH or, if applicable, by a subsidiary of trivago GmbH (each of trivago GmbH, IPOCo and all their respective subsidiaries a trivago Group
Company and altogether the trivago Group). 

  

	B.	trivago GmbH, Expedia and the Employee entered into, or, as the case may be, will shortly enter into or amend, a phantom option and profit share bonus agreement, as previously amended from time to time (if applicable)
(the Existing Option Agreement), under which the Employee holds, or, as the case may be, will hold 

  

	 	(a)	a certain number of vested and unexercised options and/or a certain number of unvested and unexercised options, each to subscribe for one A Share in trivago GmbH at a subscription price of €1 and otherwise subject
to certain terms and conditions (the A1 Options) 

  

	 	(b)	a certain number of vested and unexercised options and/or a certain number of unvested and unexercised options, each to subscribe for one B Share in trivago GmbH at a certain subscription price (the Original
SP Subscription Price) and otherwise subject to certain terms and conditions (the SP Options) 

 (the
A1 Options and the SP Options collectively being the Options). 
  

	C.	 Expedia and the founders of trivago GmbH, being Rolf Schrömgens, Peter Vinnemeier and Malte Siewert (the
Founders, together with Expedia the Shareholders) currently own all of the shares in trivago GmbH (the GmbH Shares), most of which qualify as A-Shares and some of which qualify as B-Shares, as such terms are
used in trivago GmbH’s articles of association (the GmbH A-Shares and 

  
 Page 1 of 8

	 	
the GmbH B-Shares, respectively). Expedia and the Founders now have agreed to pursue an initial public offering of American Depositary Shares (ADSs) representing class
A shares (Class A Shares) in the capital of IPOCo (such Class A Shares or ADSs collectively, IPOCo Shares) as a newly formed parent entity of trivago GmbH and the listing of those IPOCo Shares on the NASDAQ Global Select Market
(the IPO). Before the completion of the IPO (i) Expedia will contribute all of its, and each of the Founders will contribute a part of his, GmbH Shares to IPOCo against being issued ordinary shares in the capital of IPOCo on the
same certain ratio (being the Expedia/Founders Multiple as defined below), Expedia and the Founders thereby becoming shareholders of IPOCo (the Contribution), and (ii) promptly following the Contribution, the Founders and Expedia
will cause IPOCo to change its legal form into a form suitable to effect an IPO, i.e. a public limited liability company under the laws of The Netherlands (naamloze vennootschap) (the Conversion). Upon the Conversion becoming
effective, the ordinary shares in IPOCo held by Expedia at that time shall be converted into class B shares in the capital of IPOCo and all ordinary shares in IPOCo held by the Founders at that time shall be converted into Class A Shares.

  

	D.	Against the background of the envisaged IPO and contingent upon the consummation of the IPO, the Parties now intend to amend the Existing Option Agreement to the effect that the Options henceforth relate to IPOCo Shares
instead of GmbH Shares. 

 Now, therefore, the Parties agree as follows: 

 

	1.	AMENDMENT 

 Subject to the condition precedent described in Clause 5 below, the Existing
Option Agreement is hereby amended to the effect that 
 1.1 
  

	 	(a)	the number of A1 Options held by the Employee shall be the A1 Applicable Number, as such term is defined in Clause 2 below, and 

  

	 	(b)	the number of SP Options held by the Employee shall be the SP Applicable Number, as such term is defined in Clause 3 below, 

rather than the number of A1 Options and of SP Options, respectively, set out in the Existing Option Agreement (the A1 Original
Number and the SP Original Number, respectively), 
 1.2 
  

	 	(a)	the number of A1 Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total A1 Original Number that
has vested or will vest on that date multiplied by the A1 Applicable Number and divided by the A1 Original Number (if applicable, such outcome to be rounded up to the next integer number, provided that at the last vesting date only such a number of
Options will vest that the overall number of Options is not exceeded), and 

  
 Page 2 of 8

	 	(b)	the number of SP Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total SP Original Number that
has vested or will vest on that date multiplied by the Expedia/Founders Multiple (as such term is defined in Clause 2 below) provided that the result of such multiplication shall be divided by 1,000 (if applicable, such outcome to be rounded
up to the next integer number, provided that at the last vesting date only such a number of Options will vest that the overall number of Options is not exceeded), 

 

	1.3	any one share which, by virtue of each Option, the Employee can subscribe for shall, subject to what results from Clause 5 below, be one IPOCo Share rather than one GmbH A Share as contemplated in the clause headed
“Grant of Options” (clause 1) or, as the case may be, the clause headed “Replacement of Remaining Options” (clause 2) of the Existing Option Agreement, 

 

	1.4	the Exercise shall occur in the way set out in Clause 4 below rather than in the manner set out in the clause headed “Subscription” (clause 4 or, as the case may be, clause 5) of the Existing Option
Agreement, 

  

	1.5	IPOCo accedes to the obligations of trivago GmbH as established by the Existing Option Agreement (as amended hereby) to, upon an exercise of Options that complies with Clause 4 (in each case an Exercise),
issue to the Employee the Issuable Shares (as such term is defined in Clause 5), 

  

	1.6	subject to any restrictions under applicable law (such as the securities laws of the United States of America or any state thereof), the IPOCo Shares issued upon an Exercise shall be freely transferable,

  

	1.7	the obligations established by the clause headed “Initial Public Offering” (clause 5 or, as the case may be, clause 6) of the Existing Option Agreement shall be deemed fully satisfied upon this Amendment
taking effect. 

  

	2.	A1 APPLICABLE NUMBER 

 The A1 Applicable
Number (NA1 in the formula below) is the (a) trivago A1 Options Value divided by (b) (i) the Offer Price minus (ii) €0.06, the result of such
division to be rounded down to the next integer number, with  
  

	2.1	the trivago A1 Options Value (VA1 in the formula below) being (a) the A1 Original Number (MA1 in the formula below), multiplied by (b) (i) the Offer Price multiplied with the Expedia/Founders Multiple minus (ii) €1, 

 

	2.2	the Offer Price being the offer price under the IPO (P in the formula below), 

  

	2.3	the Expedia/Founders Multiple being the number of ordinary shares in the capital of IPOCo that under the Contribution is issued to Expedia and the Founders for any one of their GmbH A Shares (EFM in the
formula below). 

 i.e. is determined on the basis of the following Formulas (subject to such rounding): 

 

									
	NA1 = 
	 	   VA1  
	 		 		 	
	 	P – €0.06	 		 		 	

  
 Page 3 of 8

 with 
  

			
	VA1 =
MA1 × (P × EFM – €1).

  

	3.	SP APPLICABLE NUMBER 

 The SP Applicable Number is the SP
Original Number multiplied by the Expedia/Founders Multiple provided that the result of such multiplication shall be divided by 1,000 and the result of such division then be rounded down to the next integer number. 

 

	4.	EXERCISE 

  

	4.1	The Options shall be exercisable in one or more instalments at any time to the extent they have vested at that time, which exercise shall, in relation to each instalment, occur by the submission to IPOCo of a notice of
exercise in the form of Annex 1 or such other form as IPOCo may request, including by electronic notification, duly completed and executed by or on behalf of the Employee and specifying, in particular, how many Options are exercised
(in relation to each instalment the Exercise Notice). 

  

	4.2	Upon any Exercise, IPOCo shall issue (to the extent not already issued and on deposit) the Issuable Shares to the Company’s depositary (from time to time) (the Depositary), and shall instruct the
Depositary to issue ADSs representing such Issuable Shares to the Employee and cause same to be included in the book entry transfer system managed by The Depository Trust Company and to be credited to the Employee’s securities account with The
Depository Trust Company or directly or indirectly a participant thereof (the Share Issuance). Upon such ADSs being so credited, the Issuable Shares shall be considered to have been issued by IPOCo without any further action being
required. 

  

	5.	NET EXERCISE MECHANISM 

  

	5.1	The Parties acknowledge and agree that save for the agreement made in this Clause 5 certain payment obligations would accrue to the Employee, being (i) the obligation to pay the Exercise Price for each Option
exercised, and (ii) the obligation to pay the taxes accruing as a result of the Share Issuance. However, they consider it in their mutual interest that IPOCo assumes (and settles) such payment obligations against the reduction of the number of
IPOCo Shares that would otherwise be issuable upon the relevant Exercise by IPOCo Shares of a value equal to the amount of such payments (with the value of such IPOCo Shares being determined on the basis of the then current market price of each
IPOCo Share). Accordingly, the Parties agree as set out below in this Clause 5. 

  

	5.2	The number of the IPO Shares to be actually issued upon any Exercise (the Issuable Shares) shall, for the A1 Options and the SP Options separately, be computed as I on the basis of the formula

  

			
	I = O – 	 	(X × O) + T
	 	        P

 with

  

	 	(a)	O being the number of Options of the relevant type exercised, 

  
 Page 4 of 8

	 	(b)	T being the Tax, as such term is defined below, 

  

	 	(c)	X being the Exercise Price for the relevant Options as defined in Clause 5.3, and 

  

	 	(d)	P being the closing price of the IPOCo Share in trading on the NASDAQ Global Select Market on the last trading day before the day of the Share Issuance. 

 

	5.3	The Exercise Price for each Option shall 

  

	 	(a)	in the case of the A1 Options be €0.06, and 

  

	 	(b)	in the case of the SP Options be the Original SP Subscription Price divided by the Expedia/Founders Multiplier provided that the result of such division shall be multiplied by 1,000. 

 

	5.4	Tax shall mean the aggregate amount which trivago GmbH in good faith determines to be the amount by which, as a result of the Share Issuance with respect to the relevant type of Options, the sum of
(A) the wage tax (Lohnsteuer) plus solidary surcharge tax (Solidaritätszuschlag) and church tax (Kirchensteuer) thereon and (B) the employee’s contribution to the applicable social security for the month in
which the Share Issuance occurs is higher than the sum which would result if the Share Issuance did not occur provided that the benefit from the Share Issuance so relevant to such tax and contribution shall be computed on the assumption that
the employee is issued such number of IPOCo Shares as would result if T were nil. 

  

	5.5	In consideration of, by operation of Clause 5.2, the Issuable Shares being less than one IPOCo Share for each Option exercised, 

  

	 	(a)	IPOCo shall charge the par value per Issuable Share against its reserves and shall further not be entitled to payment of the Exercise Price to the extent such exceeds such par value, provided that if IPOCo has
insufficient reserves to charge the par value per Issuable Share (i) the par value per Issuable Share (but only such par value) shall be paid in cash by the Employee upon the Exercise and (ii) for the purpose of the formula under 5.2 above
X shall be the amount resulting from clause 5.2(c) minus such par value. 

  

	 	(b)	IPOCo shall, for the account of the Employee and in satisfaction of the pertinent obligation of trivago GmbH with respect to the payment of the Tax, pay (i) the Tax to the competent tax agency and social security
institutions, respectively, and neither IPOCo nor trivago GmbH shall have any recourse against the Employee as a result of IPOCo so having paid the Tax. 

  

	 	(c)	as between the IPOCo and trivago GmbH on the one hand and the Employee on the other hand any entitlement or obligation of the Employee that arises from the actual wage or income tax, solidarity surcharge tax, church tax
or employee’s contribution to the applicable social security accruing for the relevant month or the relevant year from the Share Issuance and the payment by IPOCo of the Tax under this Clause 5.5 being less or more than the Tax shall be for the
benefit of or the responsibility of, the Employee. 

  
 Page 5 of 8

	6.	CONDITION PRECEDENT 

 This amendment shall be subject to the condition
precedent that the IPO has been consummated. Until then the Existing Option Agreement shall remain in force unchanged. 
  

	7.	EXISTING OPTION AGREEMENT TO REMAIN IN EFFECT 

Except for the amendments set out in Clause 1 above, the provisions of the Existing Option Agreement shall remain unchanged and continue to have effect. 

 

	8.	MISCELLANEOUS 

  

	8.1	The fact of the Existing Option Agreement being entered into or amended only after the date hereof, if applicable, shall not affect this Amendment and this amendment shall in such case relate to any GmbH Options granted
or, as the case may be, additionally granted by such Existing Option Agreement or amendment, respectively. 

  

	8.2	The clause headed “Miscellaneous” (clause 13 or, as the case may be, clause 16) of the Existing Option Agreement shall apply to this Agreement mutatis mutandis. 

 

	8.3	Unless provided otherwise herein, any statement of legal significance, notice or other declaration in connection with this amendment shall be made in writing, unless notarization or any other specific form is required
by mandatory law, to the address as set forth on page 1 of this agreement unless the respective party has advised the other party of a change of address in writing. 

 

	8.4	Any amendments or supplementations to this amendment require the written form; this also applies to an amendment of this Clause 8.4. 

 

	8.5	This amendment shall be governed by and construed in accordance with the laws of Germany. Any dispute, controversy or claim arising from or in connection with this agreement or its validity shall be brought before the
courts competent for the business seat of IPOCo, to the extent legally possible. 

  

	8.6	Should any provision of this amendment be or become invalid, ineffective or unenforceable as whole or in part, the validity, effectiveness and enforceability of the remaining provisions shall not be affected thereby.
Any such invalid, ineffective or unenforceable provision shall be deemed replaced by such valid, effective and enforceable provision as comes closest to the economic intent and purpose of such invalid, ineffective or unenforceable provision as
regards subject, matter, amount, time, place and extent. The aforesaid shall apply mutatis mutandis to any gap in this agreement. 

[Signature page follows] 

  
 Page 6 of 8

							
	Date:                     	 		  	Date:                     	  	
				
	travel B.V.	 		  	trivago GmbH	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                        
                      	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  	Title:                                    
                                         
                  	  	
				
	Date:                     	 		  	Date:                     	  	
				
	Expedia Lodging Partner Services S.à r.l.	 		  	Employee	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                         
                     	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  		  	

  
 Page 7 of 8

 Annex 1 

Form of Notice of Exercise 
 TO:

 trivago N.V. 
 Legal department 

Bennigsen-Platz 1 
 40474 Duesseldorf 

Germany 
 Date:
                     
 RE: Exercise of vested
Options 
 This is an Exercise Notice pursuant to the Phantom Option and Profit Share Bonus Agreement as (amended from time to time) between the
Employee, Expedia, trivago GmbH and IPOCo. Any capitalized terms used herein shall have the meanings ascribed to them in the Phantom Option and Profit Share Bonus Agreement. 
  

					
	 The Employee hereby exercises
	 	
                          
                                         
                          vested A1 Options,

		 	
[number of vested Options to be inserted by 
Employee]
	 	
			
	 and
	 	                                      
                                         
              vested SP Options,	 	
		 	[number of vested Options to be inserted by Employee]	 	

 each with respect to one IPOCo Share. 

The Employee, pursuant to the provisions set forth in the Phantom Option and Profit Share Bonus Agreement, hereby agrees to subscribe for the Issuable Shares.

  

			
	 Employee

		
	 Signature:
	 	  

		
	 Name:
	 	  

  
 Page 8 of 8

 [Template for employees with options re GmbH A shares with a
strike price of EUR 1, GmbH 
 B shares with a strike price and GmbH A shares with a higher
strike price.] 
 AMENDMENT TO 

PHANTOM OPTION AND PROFIT SHARE BONUS
AGREEMENT 
 BETWEEN 
  

	1.	trivago GmbH, Bennigsen-Platz 1, 40474 Duesseldorf (trivago GmbH) 

  

	2.	travel B.V., [Bennigsen-Platz 1, 40474 Duesseldorf] (IPOCo); 

  

	3.	Expedia Lodging Partner Services S.à r.l., rue du Lac 12, 1207 Geneva, Switzerland (Expedia); and 

  

					
	4.    	 	                                     
                   ,	  	                                     
                                       
(the Employee)
		 	[Last Name, First Name]	  	[Address]

 (trivago GmbH, IPOCo, Expedia and the Employee individually also a Party and together the Parties)

 RECITALS 
  

	A.	The Employee is or was, as the case may be, employed by trivago GmbH or, if applicable, by a subsidiary of trivago GmbH (each of trivago GmbH, IPOCo and all their respective subsidiaries a trivago Group
Company and altogether the trivago Group). 

  

	B.	trivago GmbH, Expedia and the Employee entered into, or, as the case may be, will shortly enter into or amend, a phantom option and profit share bonus agreement, as previously amended from time to time (if applicable)
(the Existing Option Agreement), under which the Employee holds, or, as the case may be, will hold 

  

	 	(a)	a certain number of vested and unexercised options and/or a certain number of unvested and unexercised options, each to subscribe for one A Share in trivago GmbH at a subscription price of €1 and otherwise subject
to certain terms and conditions (the A1 Options) 

  

	 	(b)	a certain number of vested and unexercised options and/or a certain number of unvested and unexercised options, each to subscribe for one A Share in trivago GmbH at a certain subscription price (the Original
ASP Subscription Price) and otherwise subject to certain terms and conditions (the ASP Options) 

  

	 	(c)	a certain number of vested and unexercised options and/or a certain number of unvested and unexercised options, each to subscribe for one B Share in trivago GmbH at a certain subscription price (the Original
BSP Subscription Price) and otherwise subject to certain terms and conditions (the BSP Options) (the A1 Options, the ASP Options and the BSP Options collectively being the
Options).  

  
 Page 1 of 9

	C.	Expedia and the founders of trivago GmbH, being Rolf Schrömgens, Peter Vinnemeier and Malte Siewert (the Founders, together with Expedia the Shareholders) currently own all of the shares
in trivago GmbH (the GmbH Shares), most of which qualify as A-Shares and some of which qualify as B-Shares, as such terms are used in trivago GmbH’s articles of association (the GmbH A-Shares and the GmbH
B-Shares, respectively). Expedia and the Founders now have agreed to pursue an initial public offering of American Depositary Shares (ADSs) representing class A shares (Class A Shares) in the capital of IPOCo (such Class A
Shares or ADSs collectively, IPOCo Shares) as a newly formed parent entity of trivago GmbH and the listing of those IPOCo Shares on the NASDAQ Global Select Market (the IPO). Before the completion of the IPO
(i) Expedia will contribute all of its, and each of the Founders will contribute a part of his, GmbH Shares to IPOCo against being issued ordinary shares in the capital of IPOCo on the same certain ratio (being the Expedia/Founders Multiple as
defined below), Expedia and the Founders thereby becoming shareholders of IPOCo (the Contribution), and (ii) promptly following the Contribution, the Founders and Expedia will cause IPOCo to change its legal form into a form
suitable to effect an IPO, i.e. a public limited liability company under the laws of The Netherlands (naamloze vennootschap) (the Conversion). Upon the Conversion becoming effective, the ordinary shares in IPOCo held by Expedia
at that time shall be converted into class B shares in the capital of IPOCo and all ordinary shares in IPOCo held by the Founders at that time shall be converted into Class A Shares. 

 

	D.	Against the background of the envisaged IPO and contingent upon the consummation of the IPO, the Parties now intend to amend the Existing Option Agreement to the effect that the Options henceforth relate to IPOCo Shares
instead of GmbH Shares. 

 Now, therefore, the Parties agree as follows: 

 

	1.	AMENDMENT 

 Subject to the condition precedent described in Clause 6 below, the Existing
Option Agreement is hereby amended to the effect that 
 1.1 
  

	 	(a)	the number of A1 Options held by the Employee shall be the A1 Applicable Number, as such term is defined in Clause 2 below, and 

  

	 	(b)	the number of ASP Options held by the Employee shall be the ASP Applicable Number, as such term is defined in Clause 3 below, 

  

	 	(c)	the number of BSP Options held by the Employee shall be the BSP Applicable Number, as such term is defined in Clause 4 below, 

rather than the number of A1 Options, of ASP Options and of BSP Options, respectively, set out in the Existing Option Agreement (the A1
Original Number, the ASP Original Number and the BSP Original Number, respectively), 

  
 Page 2 of 9

 1.2 
  

	 	(a)	the number of A1 Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total A1 Original Number that
has vested or will vest on that date multiplied by the A1 Applicable Number and divided by the A1 Original Number (if applicable, such outcome to be rounded up to the next integer number, provided that at the last vesting date only such a number of
Options will vest that the overall number of Options is not exceeded), and 

  

	 	(b)	the number of ASP Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total ASP Original Number
that has vested or will vest on that date multiplied by the Expedia/Founders Multiple (as such term is defined in Clause 2 below) (if applicable, such outcome to be rounded up to the next integer number, provided that at the last vesting date only
such a number of Options will vest that the overall number of Options is not exceeded), and 

  

	 	(c)	the number of BSP Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total BSP Original Number
that has vested or will vest on that date multiplied by the Expedia/Founders Multiple (as such term is defined in Clause 2 below) provided that the result of such multiplication shall be divided by 1,000 (if applicable, such outcome to be
rounded up to the next integer number, provided that at the last vesting date only such a number of Options will vest that the overall number of Options is not exceeded), 

 

	1.3	any one share which, by virtue of each Option, the Employee can subscribe for shall, subject to what results from Clause 6 below, be one IPOCo Share rather than one GmbH A Share or GmbH B Share as contemplated in the
clause headed “Grant of Options” (clause 1) or, as the case may be, the clause headed “Replacement of Remaining Options” (clause 2) of the Existing Option Agreement, 

 

	1.4	the Exercise shall occur in the way set out in Clause 5 below rather than in the manner set out in the clause headed “Subscription” (clause 4 or, as the case may be, clause 5) of the Existing Option
Agreement, 

  

	1.5	IPOCo accedes to the obligations of trivago GmbH as established by the Existing Option Agreement (as amended hereby) to, upon an exercise of Options that complies with Clause 5.1 (in each case an
Exercise), issue to the Employee the Issuable Shares (as such term is defined in Clause 6), 

  

	1.6	subject to any restrictions under applicable law (such as the securities laws of the United States of America or any state thereof), the IPOCo Shares issued upon an Exercise shall be freely transferable,

  

	1.7	the obligations established by the clause headed “Initial Public Offering” (clause 5 or, as the case may be, clause 6) of the Existing Option Agreement shall be deemed fully satisfied upon this Amendment
taking effect. 

  
 Page 3 of 9

	2.	A1 APPLICABLE NUMBER 

 The A1 Applicable
Number (NA1 in the formula below) is the (a) trivago A1 Options Value divided by (b) (i) the Offer Price minus (ii) €0.06, the result of such
division to be rounded down to the next integer number, with  
  

	2.1	the trivago A1 Options Value (VA1 in the formula below) being (a) the A1 Original Number (MA1 in the formula below), multiplied by (b) (i) the Offer Price multiplied with the Expedia/Founders Multiple minus (ii) €1, 

 

	2.2	the Offer Price being the offer price under the IPO (P in the formula below), 

  

	2.3	the Expedia/Founders Multiple being the number of ordinary shares in the capital of IPOCo that under the Contribution is issued to Expedia and the Founders for any one of their GmbH A Shares (EFM in the
formula below). 

 i.e. is determined on the basis of the following Formulas (subject to such rounding): 

 

							
		 	NA1 =
	 	         VA1      
  
	  	
		 	 	P – €0.06	  	

 with 
  

							
		 	VA1 
=	 	MA1 × 
(P × EFM – €1).	  	

  

	3.	ASP APPLICABLE NUMBER 

 The ASP Applicable
Number is the ASP Original Number multiplied by the Expedia/Founders Multiple. 
  

	4.	BSP APPLICABLE NUMBER 

 The BSP Applicable
Number is the BSP Original Number multiplied by the Expedia/Founders Multiple provided that the result of such multiplication shall be divided by 1,000 and the result of such division then be rounded down to the next integer number.

  

	5.	EXERCISE 

  

	5.1	The Options shall be exercisable in one or more instalments at any time to the extent they have vested at that time, which exercise shall, in relation to each instalment, occur by the submission to IPOCo of a notice of
exercise in the form of Annex 1 or such other form as IPOCo may request, including by electronic notification, duly completed and executed by or on behalf of the Employee and specifying, in particular, how many (and which kind of)
Options are exercised (in relation to each instalment the Exercise Notice). 

  

	5.2	Upon any Exercise, IPOCo shall issue (to the extent not already issued and on deposit) the Issuable Shares the Company’s depositary (from time to time) (the Depositary), and shall instruct the
Depositary to issue ADSs representing such Issuable Shares to the Employee and cause same to be included in the book entry transfer system managed by The Depository Trust Company and to be credited to the Employee’s securities account with The
Depository Trust Company or directly or indirectly a participant thereof (the Share Issuance). Upon such ADSs being so credited, the Issuable Shares shall be considered to have been issued by IPOCo without any further action being
required. 

  
 Page 4 of 9

	6.	NET EXERCISE MECHANISM 

  

	6.1	The Parties acknowledge and agree that save for the agreement made in this Clause 6 certain payment obligations would accrue to the Employee, being (i) the obligation to pay the relevant Exercise Price for each
Option exercised, and (ii) the obligation to pay the taxes accruing as a result of the Share Issuance. However, they consider it in their mutual interest that IPOCo assumes (and settles) such payment obligations against the reduction of the
number of IPOCo Shares that would otherwise be issuable upon the relevant Exercise by IPOCo Shares of a value equal to the amount of such payments (with the value of such IPOCo Shares being determined on the basis of the then current market price of
each IPOCo Share). Accordingly, the Parties agree as set out below in this Clause 6. 

  

	6.2	The number of the IPO Shares to be actually issued upon any Exercise (the Issuable Shares) shall, for the A1 Options, the ASP Options and the BSP Options separately, be computed as I on the basis of
the formula 

  

							
		 	I = O –	 	   (X × O) + T   
	  	
		 		 	P	  	

 with 
  

	 	(a)	O being the number of Options of the relevant type exercised, 

  

	 	(b)	T being the Tax, as such term is defined below, 

  

	 	(c)	X being the Exercise Price for the relevant Options as defined in Clause 6.3, and 

  

	 	(d)	P being the closing price of the IPOCo Share in trading on the NASDAQ Global Select Market on the last trading day before the day of the Share Issuance. 

 

	6.3	The Exercise Price for each Option shall 

  

	 	(a)	in the case of the A1 Options be €0.06, and 

  

	 	(b)	in the case of the ASP Options be the Original ASP Subscription Price divided by the Expedia/Founders Multiplier, and 

  

	 	(c)	in the case of the BSP Options be the Original BSP Subscription Price divided by the Expedia/Founders Multiplier provided that the result of such division shall be multiplied by 1,000. 

 

	6.4	Tax shall mean the aggregate amount which trivago GmbH in good faith determines to be the amount by which, as a result of the Share Issuance with respect to the relevant type of Options, the sum of
(A) the wage tax (Lohnsteuer) plus solidary surcharge tax (Solidaritätszuschlag) and church tax (Kirchensteuer) thereon and (B) the employee’s contribution to the applicable social security for the month in
which the Share Issuance occurs is higher than the sum which would result if the Share Issuance did not occur provided that the benefit from the Share Issuance so relevant to such tax and contribution shall be computed on the assumption that
the employee is issued such number of IPOCo Shares as would result if T were nil. 

  
 Page 5 of 9

	6.5	In consideration of, by operation of Clause 6.2, the Issuable Shares being less than one IPOCo Share for each Option exercised, 

  

	 	(a)	IPOCo shall charge the par value per Issuable Share against its reserves and shall further not be entitled to payment of the Exercise Price to the extent such exceeds such par value, provided that if IPOCo has
insufficient reserves to charge the par value per Issuable Share (i) the par value per Issuable Share (but only such par value) shall be paid in cash by the Employee upon the Exercise and (ii) for the purpose of the formula under 6.2 above
X shall be the amount resulting from clause 6.2(c) minus such par value. 

  

	 	(b)	IPOCo shall, for the account of the Employee and in satisfaction of the pertinent obligation of trivago GmbH with respect to the payment of the Tax, pay (i) the Tax to the competent tax agency and social security
institutions, respectively, and neither IPOCo nor trivago GmbH shall have any recourse against the Employee as a result of IPOCo so having paid the Tax. 

  

	 	(c)	as between the IPOCo and trivago GmbH on the one hand and the Employee on the other hand any entitlement or obligation of the Employee that arises from the actual wage or income tax, solidarity surcharge tax, church tax
or employee’s contribution to the applicable social security accruing for the relevant month or the relevant year from the Share Issuance and the payment by IPOCo of the Tax under this Clause 6.5 being less or more than the Tax shall be for the
benefit of or the responsibility of, the Employee. 

  

	7.	CONDITION PRECEDENT 

 This amendment shall be subject to the
condition precedent that the IPO has been consummated. Until then the Existing Option Agreement shall remain in force unchanged. 
  

	8.	EXISTING OPTION AGREEMENT TO REMAIN IN EFFECT 

Except for the amendments set out in Clause 1 above, the provisions of the Existing Option Agreement shall remain unchanged and continue to have effect. 

 

	9.	MISCELLANEOUS 

  

	9.1	The fact of the Existing Option Agreement being entered into or amended only after the date hereof, if applicable, shall not affect this Amendment and this amendment shall in such case relate to any GmbH Options granted
or, as the case may be, additionally granted by such Existing Option Agreement or amendment, respectively. 

  

	9.2	The clause headed “Miscellaneous” (clause 13 or, as the case may be, clause 16) of the Existing Option Agreement shall apply to this Agreement mutatis mutandis. 

 

	9.3	Unless provided otherwise herein, any statement of legal significance, notice or other declaration in connection with this amendment shall be made in writing, unless notarization or any other specific form is required
by mandatory law, to the address as set forth on page 1 of this agreement unless the respective party has advised the other party of a change of address in writing. 

  
 Page 6 of 9

	9.4	Any amendments or supplementations to this amendment require the written form; this also applies to an amendment of this Clause 9.4. 

 

	9.5	This amendment shall be governed by and construed in accordance with the laws of Germany. Any dispute, controversy or claim arising from or in connection with this agreement or its validity shall be brought before the
courts competent for the business seat of IPOCo, to the extent legally possible. 

  

	9.6	Should any provision of this amendment be or become invalid, ineffective or unenforceable as whole or in part, the validity, effectiveness and enforceability of the remaining provisions shall not be affected thereby.
Any such invalid, ineffective or unenforceable provision shall be deemed replaced by such valid, effective and enforceable provision as comes closest to the economic intent and purpose of such invalid, ineffective or unenforceable provision as
regards subject, matter, amount, time, place and extent. The aforesaid shall apply mutatis mutandis to any gap in this agreement. 

[Signature page follows] 

  
 Page 7 of 9

							
	Date:                     	 		  	Date:                     	  	
				
	travel B.V.	 		  	trivago GmbH	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                        
                      	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  	Title:                                    
                                         
                  	  	
				
	Date:                     	 		  	Date:                     	  	
				
	Expedia Lodging Partner Services S.à r.l.	 		  	Employee	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                         
                     	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  		  	

  
 Page 8 of 9

 Annex 1 

Form of Notice of Exercise 
 TO:

 trivago N.V. 
 Legal department 

Bennigsen-Platz 1 
 40474 Duesseldorf 

Germany 
 Date:
                     
 RE: Exercise of vested
Options 
 This is an Exercise Notice pursuant to the Phantom Option and Profit Share Bonus Agreement as (amended from time to time) between the
Employee, Expedia, trivago GmbH and IPOCo. Any capitalized terms used herein shall have the meanings ascribed to them in the Phantom Option and Profit Share Bonus Agreement. 
  

					
	 The Employee hereby exercises
	 	  
	 	 vested A1 Options,

		 	 [number of vested Options to be inserted by Employee]
	 	
			
	and	 	  
	 	vested ASP Options,
		 	[number of vested Options to be inserted by Employee]	 	
			
	and	 	  
	 	vested BSP Options,
		 	[number of vested Options to be inserted by Employee]	 	

 each with respect to one IPOCo Share. 

The Employee, pursuant to the provisions set forth in the Phantom Option and Profit Share Bonus Agreement, hereby agrees to subscribe for the Issuable Shares.

  

			
	Employee
		
	Signature:	 	  

		
	Name:	 	  

  
 Page 9 of 9

 [Template for employees with options re GmbH B shares with a
strike price of EUR 1, and 
 GmbH A shares with a higher strike price.] 

AMENDMENT TO 

PHANTOM OPTION AND PROFIT SHARE BONUS
AGREEMENT 
 BETWEEN 
  

	1.	trivago GmbH, Bennigsen-Platz 1, 40474 Duesseldorf (trivago GmbH) 

  

	2.	travel B.V., [Bennigsen-Platz 1, 40474 Duesseldorf] (IPOCo); 

  

	3.	Expedia Lodging Partner Services S.à r.l., rue du Lac 12, 1207 Geneva, Switzerland (Expedia); and 

  

					
	4.    	 	                                     
                   ,	  	                                     
                                       
(the Employee)
		 	[Last Name, First Name]	  	[Address]

 (trivago GmbH, IPOCo, Expedia and the Employee individually also a Party and together the Parties)

 RECITALS 
  

	A.	The Employee is or was, as the case may be, employed by trivago GmbH or, if applicable, by a subsidiary of trivago GmbH (each of trivago GmbH, IPOCo and all their respective subsidiaries a trivago Group
Company and altogether the trivago Group). 

  

	B.	trivago GmbH, Expedia and the Employee entered into, or, as the case may be, will shortly enter into or amend, a phantom option and profit share bonus agreement, as previously amended from time to time (if applicable)
(the Existing Option Agreement), under which the Employee holds, or, as the case may be, will hold 

  

	 	(a)	a certain number of vested and unexercised options and/or a certain number of unvested and unexercised options, each to subscribe for one A Share in trivago GmbH at a certain subscription price (the Original
ASP Subscription Price) and otherwise subject to certain terms and conditions (the ASP Options) 

  

	 	(b)	a certain number of vested and unexercised options and/or a certain number of unvested and unexercised options, each to subscribe for one B Share in trivago GmbH at a certain subscription price (the Original
BSP Subscription Price) and otherwise subject to certain terms and conditions (the BSP Options) 

  

	 	(the	ASP Options and the BSP Options collectively being the Options). 

  

	C.	 Expedia and the founders of trivago GmbH, being Rolf Schrömgens, Peter Vinnemeier and Malte Siewert (the
Founders, together with Expedia the Shareholders) currently own all of the shares in trivago GmbH (the GmbH Shares), 

  
 Page 1 of 8

	 	
most of which qualify as A-Shares and some of which qualify as B-Shares, as such terms are used in trivago GmbH’s articles of association (the GmbH A-Shares and the GmbH
B-Shares, respectively). Expedia and the Founders now have agreed to pursue an initial public offering of American Depositary Shares (ADSs) representing class A shares (Class A Shares) in the capital of IPOCo (such Class A
Shares or ADSs collectively, IPOCo Shares) as a newly formed parent entity of trivago GmbH and the listing of those IPOCo Shares on the NASDAQ Global Select Market (the IPO). Before the completion of the IPO
(i) Expedia will contribute all of its, and each of the Founders will contribute a part of his, GmbH Shares to IPOCo against being issued ordinary shares in the capital of IPOCo on the same certain ratio (being the Expedia/Founders Multiple as
defined below), Expedia and the Founders thereby becoming shareholders of IPOCo (the Contribution), and (ii) promptly following the Contribution, the Founders and Expedia will cause IPOCo to change its legal form into a form
suitable to effect an IPO, i.e. a public limited liability company under the laws of The Netherlands (naamloze vennootschap) (the Conversion). Upon the Conversion becoming effective, the ordinary shares in IPOCo held by Expedia
at that time shall be converted into class B shares in the capital of IPOCo and all ordinary shares in IPOCo held by the Founders at that time shall be converted into Class A Shares. 

 

	D.	Against the background of the envisaged IPO and contingent upon the consummation of the IPO, the Parties now intend to amend the Existing Option Agreement to the effect that the Options henceforth relate to IPOCo Shares
instead of GmbH Shares. 

 Now, therefore, the Parties agree as follows: 

 

	1.	AMENDMENT 

 Subject to the condition precedent described in Clause 6 below,
the Existing Option Agreement is hereby amended to the effect that 
 1.1 
  

	 	(a)	the number of ASP Options held by the Employee shall be the ASP Applicable Number, as such term is defined in Clause 2 below, and 

  

	 	(b)	the number of BSP Options held by the Employee shall be the BSP Applicable Number, as such term is defined in Clause 3 below, 

rather than the number of A1 Options, of ASP Options and of BSP Options, respectively, set out in the Existing Option Agreement (the ASP
Original Number and the BSP Original Number, respectively), 
 1.2 

 

	 	(a)	the number of ASP Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total ASP Original Number
that has vested or will vest on that date multiplied by the Expedia/Founders Multiple (as such term is defined in Clause 2 below) (if applicable, such outcome to be rounded up to the next integer number, provided that at the last vesting date only
such a number of Options will vest that the overall number of Options is not exceeded), and 

  
 Page 2 of 8

	 	(b)	the number of BSP Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total BSP Original Number
that has vested or will vest on that date multiplied by the Expedia/Founders Multiple (as such term is defined in Clause 2 below) provided that the result of such multiplication shall be divided by 1,000 (if applicable, such outcome to be
rounded up to the next integer number, provided that at the last vesting date only such a number of Options will vest that the overall number of Options is not exceeded), 

 

	1.3	any one share which, by virtue of each Option, the Employee can subscribe for shall, subject to what results from Clause 6 below, be one IPOCo Share rather than one GmbH A Share or GmbH B Share as contemplated in the
clause headed “Grant of Options” (clause 1) or, as the case may be, the clause headed “Replacement of Remaining Options” (clause 2) of the Existing Option Agreement, 

 

	1.4	the Exercise shall occur in the way set out in Clause 5 below rather than in the manner set out in the clause headed “Subscription” (clause 4 or, as the case may be, clause 5) of the Existing Option
Agreement, 

  

	1.5	IPOCo accedes to the obligations of trivago GmbH as established by the Existing Option Agreement (as amended hereby) to, upon an exercise of Options that complies with Clause 5.1 (in each case an
Exercise), issue to the Employee the Issuable Shares (as such term is defined in Clause 6), 

  

	1.6	subject to any restrictions under applicable law (such as the securities laws of the United States of America or any state thereof), the IPOCo Shares issued upon an Exercise shall be freely transferable,

  

	1.7	the obligations established by the clause headed “Initial Public Offering” (clause 5 or, as the case may be, clause 6) of the Existing Option Agreement shall be deemed fully satisfied upon this Amendment
taking effect. 

  

	2.	ASP APPLICABLE NUMBER 

 The ASP Applicable
Number is the ASP Original Number multiplied by the Expedia/Founders Multiple. 
  

	3.	BSP APPLICABLE NUMBER 

 The BSP Applicable
Number is the BSP Original Number multiplied by the Expedia/Founders Multiple provided that the result of such multiplication shall be divided by 1,000 and the result of such division then be rounded down to the next integer number.

  

	4.	EXERCISE 

  

	4.1	The Options shall be exercisable in one or more instalments at any time to the extent they have vested at that time, which exercise shall, in relation to each instalment, occur by the submission to IPOCo of a notice of
exercise in the form of Annex 1 or such other form as IPOCo may request, including by electronic notification, duly completed and executed by or on behalf of the Employee and specifying, in particular, how many (and which kind of)
Options are exercised (in relation to each instalment the Exercise Notice). 

  
 Page 3 of 8

	4.2	Upon any Exercise, IPOCo shall issue (to the extent not already issued and on deposit) the Issuable Shares the Company’s depositary (from time to time) (the Depositary), and shall instruct the
Depositary to issue ADSs representing such Issuable Shares to the Employee and cause same to be included in the book entry transfer system managed by The Depository Trust Company and to be credited to the Employee’s securities account with The
Depository Trust Company or directly or indirectly a participant thereof (the Share Issuance). Upon such ADSs being so credited, the Issuable Shares shall be considered to have been issued by IPOCo without any further action being
required. 

  

	5.	NET EXERCISE MECHANISM 

  

	5.1	The Parties acknowledge and agree that save for the agreement made in this Clause 6 certain payment obligations would accrue to the Employee, being (i) the obligation to pay the relevant Exercise Price for each
Option exercised, and (ii) the obligation to pay the taxes accruing as a result of the Share Issuance. However, they consider it in their mutual interest that IPOCo assumes (and settles) such payment obligations against the reduction of the
number of IPOCo Shares that would otherwise be issuable upon the relevant Exercise by IPOCo Shares of a value equal to the amount of such payments (with the value of such IPOCo Shares being determined on the basis of the then current market price of
each IPOCo Share). Accordingly, the Parties agree as set out below in this Clause 5. 

  

	5.2	The number of the IPO Shares to be actually issued upon any Exercise (the Issuable Shares) shall, for the the ASP Options and the BSP Options separately, be computed as I on the basis of the formula

  

							
		 	I = O –	 	   (X × O) + T   
	  	
		 		 	P	  	

 with 
  

	 	(a)	O being the number of Options of the relevant type exercised, 

  

	 	(b)	T being the Tax, as such term is defined below, 

  

	 	(c)	X being the Exercise Price for the relevant Options as defined in Clause 6.3, and 

  

	 	(d)	P being the closing price of the IPOCo Share in trading on the NASDAQ Global Select Market on the last trading day before the day of the Share Issuance. 

 

	5.3	The Exercise Price for each Option shall 

  

	 	(a)	in the case of the ASP Options be the Original ASP Subscription Price divided by the Expedia/Founders Multiplier, and 

  

	 	(b)	in the case of the BSP Options be the Original BSP Subscription Price divided by the Expedia/Founders Multiplier provided that the result of such division shall be multiplied by 1,000. 

  
 Page 4 of 8

	5.4	Tax shall mean the aggregate amount which trivago GmbH in good faith determines to be the amount by which, as a result of the Share Issuance with respect to the relevant type of Options, the sum of
(A) the wage tax (Lohnsteuer) plus solidary surcharge tax (Solidaritätszuschlag) and church tax (Kirchensteuer) thereon and (B) the employee’s contribution to the applicable social security for the month in
which the Share Issuance occurs is higher than the sum which would result if the Share Issuance did not occur provided that the benefit from the Share Issuance so relevant to such tax and contribution shall be computed on the assumption that
the employee is issued such number of IPOCo Shares as would result if T were nil. 

  

	5.5	In consideration of, by operation of Clause 6.2, the Issuable Shares being less than one IPOCo Share for each Option exercised, 

  

	 	(a)	IPOCo shall charge the par value per Issuable Share against its reserves and shall further not be entitled to payment of the Exercise Price to the extent such exceeds such par value, provided that if IPOCo has
insufficient reserves to charge the par value per Issuable Share (i) the par value per Issuable Share (but only such par value) shall be paid in cash by the Employee upon the Exercise and (ii) for the purpose of the formula under 6.2 above
X shall be the amount resulting from clause 6.2(c) minus such par value. 

  

	 	(b)	IPOCo shall, for the account of the Employee and in satisfaction of the pertinent obligation of trivago GmbH with respect to the payment of the Tax, pay (i) the Tax to the competent tax agency and social security
institutions, respectively, and neither IPOCo nor trivago GmbH shall have any recourse against the Employee as a result of IPOCo so having paid the Tax. 

  

	 	(c)	as between the IPOCo and trivago GmbH on the one hand and the Employee on the other hand any entitlement or obligation of the Employee that arises from the actual wage or income tax, solidarity surcharge tax, church tax
or employee’s contribution to the applicable social security accruing for the relevant month or the relevant year from the Share Issuance and the payment by IPOCo of the Tax under this Clause 6.5 being less or more than the Tax shall be for the
benefit of or the responsibility of, the Employee. 

  

	6.	CONDITION PRECEDENT 

 This amendment shall be subject to the
condition precedent that the IPO has been consummated. Until then the Existing Option Agreement shall remain in force unchanged. 
  

	7.	EXISTING OPTION AGREEMENT TO REMAIN IN EFFECT 

Except for the amendments set out in Clause 1 above, the provisions of the Existing Option Agreement shall remain unchanged and continue to have effect. 

 

	8.	MISCELLANEOUS 

  

	8.1	The fact of the Existing Option Agreement being entered into or amended only after the date hereof, if applicable, shall not affect this Amendment and this amendment shall in such case relate to any GmbH Options granted
or, as the case may be, additionally granted by such Existing Option Agreement or amendment, respectively. 

  

	8.2	The clause headed “Miscellaneous” (clause 13 or, as the case may be, clause 16) of the Existing Option Agreement shall apply to this Agreement mutatis mutandis. 

  
 Page 5 of 8

	8.3	Unless provided otherwise herein, any statement of legal significance, notice or other declaration in connection with this amendment shall be made in writing, unless notarization or any other specific form is required
by mandatory law, to the address as set forth on page 1 of this agreement unless the respective party has advised the other party of a change of address in writing. 

 

	8.4	Any amendments or supplementations to this amendment require the written form; this also applies to an amendment of this Clause 8.4. 

 

	8.5	This amendment shall be governed by and construed in accordance with the laws of Germany. Any dispute, controversy or claim arising from or in connection with this agreement or its validity shall be brought before the
courts competent for the business seat of IPOCo, to the extent legally possible. 

  

	8.6	Should any provision of this amendment be or become invalid, ineffective or unenforceable as whole or in part, the validity, effectiveness and enforceability of the remaining provisions shall not be affected thereby.
Any such invalid, ineffective or unenforceable provision shall be deemed replaced by such valid, effective and enforceable provision as comes closest to the economic intent and purpose of such invalid, ineffective or unenforceable provision as
regards subject, matter, amount, time, place and extent. The aforesaid shall apply mutatis mutandis to any gap in this agreement. 

[Signature page follows] 

  
 Page 6 of 8

							
	Date:                     	 		  	Date:                     	  	
				
	travel B.V.	 		  	trivago GmbH	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                        
                      	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  	Title:                                    
                                         
                  	  	
				
	Date:                     	 		  	Date:                     	  	
				
	Expedia Lodging Partner Services S.à r.l.	 		  	Employee	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                         
                     	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  		  	

  
 Page 7 of 8

 Annex 1 

Form of Notice of Exercise 
 TO:

 trivago N.V. 
 Legal department 

Bennigsen-Platz 1 
 40474 Duesseldorf 

Germany 
 Date:
                             

RE: Exercise of vested Options 
 This is an Exercise
Notice pursuant to the Phantom Option and Profit Share Bonus Agreement as (amended from time to time) between the Employee, Expedia, trivago GmbH and IPOCo. Any capitalized terms used herein shall have the meanings ascribed to them in the Phantom
Option and Profit Share Bonus Agreement. 
 The Employee hereby exercises 
  

					
		 	  
	 	vested ASP Options,
		 	[number of vested Options to be inserted by Employee]	 	
			
	and	 	  
	 	vested BSP Options,
		 	[number of vested Options to be inserted by Employee]	 	
		 		 	

 each with respect to one IPOCo Share. 

The Employee, pursuant to the provisions set forth in the Phantom Option and Profit Share Bonus Agreement, hereby agrees to subscribe for the Issuable Shares.

  

			
	Employee
		
	Signature:	 	  

		
	Name:	 	  

  
 Page 8 of 8

 [Template for employees with options re GmbH B shares with a
strike price of EUR 1, who do 
 not hold other options.] 

AMENDMENT TO 

PHANTOM OPTION AND PROFIT SHARE BONUS
AGREEMENT 
 BETWEEN 
  

	1.	trivago GmbH, Bennigsen-Platz 1, 40474 Duesseldorf (trivago GmbH) 

  

	2.	travel B.V., [Bennigsen-Platz 1, 40474 Duesseldorf] (IPOCo); 

  

	3.	Expedia Lodging Partner Services S.à r.l., rue du Lac 12, 1207 Geneva, Switzerland (Expedia); and 

  

					
	4.    	 	                                     
                   ,	  	                                     
                                       
(the Employee)
		 	[Last Name, First Name]	  	[Address]

 (trivago GmbH, IPOCo, Expedia and the Employee individually also a Party and together the Parties)

 RECITALS 
  

	A.	The Employee is or was, as the case may be, employed by trivago GmbH or, if applicable, by a subsidiary of trivago GmbH (each of trivago GmbH, IPOCo and all their respective subsidiaries a trivago Group
Company and altogether the trivago Group). 

  

	B.	trivago GmbH, Expedia and the Employee entered into, or as the case may be, will shortly enter into or amend, a phantom option and profit share bonus agreement, as previously amended from time to time (if applicable)
(the Existing Option Agreement), under which the Employee holds a certain number of vested and unexercised options and/or a certain number of unvested and unexercised options, each to subscribe for one B Share in trivago GmbH at a
subscription price of €1 and otherwise subject to certain terms and conditions (the Options). 

  

	C.	 Expedia and the founders of trivago GmbH, being Rolf Schrömgens, Peter Vinnemeier and Malte Siewert (the
Founders, together with Expedia the Shareholders) currently own all of the shares in trivago GmbH (the GmbH Shares), most of which qualify as A-Shares and some of which qualify as B-Shares, as such terms are
used in trivago GmbH’s articles of association (the GmbH A-Shares and the GmbH B-Shares, respectively). Expedia and the Founders now have agreed to pursue an initial public offering of American Depositary Shares
(ADSs) representing class A shares (Class A Shares) in the capital of IPOCo (such Class A Shares or ADSs collectively, IPOCo Shares) as a newly formed parent entity of trivago GmbH and the listing of those IPOCo
Shares on the NASDAQ Global Select Market (the IPO). Before the completion of the IPO (i) Expedia will contribute all of its, and each 

  
 Page 1 of 7

	 	
of the Founders will contribute a part of his, GmbH Shares to IPOCo against being issued ordinary shares in the capital of IPOCo on the same certain ratio (being the Expedia/Founders Multiple as
defined below), Expedia and the Founders thereby becoming shareholders of IPOCo (the Contribution), and (ii) promptly following the Contribution, the Founders and Expedia will cause IPOCo to change its legal form into a form
suitable to effect an IPO, i.e. a public limited liability company under the laws of The Netherlands (naamloze vennootschap) (the Conversion). Upon the Conversion becoming effective, the ordinary shares in IPOCo held by Expedia
at that time shall be converted into class B shares in the capital of IPOCo and all ordinary shares in IPOCo held by the Founders at that time shall be converted into Class A Shares. 

 

	D.	Against the background of the envisaged IPO and contingent upon the consummation of the IPO, the Parties now intend to amend the Existing Option Agreement to the effect that the Options henceforth relate to IPOCo Shares
instead of GmbH Shares. 

 Now, therefore, the Parties agree as follows: 

 

	1.	AMENDMENT 

 Subject to the condition precedent described in Clause 5 below,
the Existing Option Agreement is hereby amended to the effect that 
  

	1.1	the number of Options held by the Employee shall be the Applicable Number, as such term is defined in Clause 2 below, rather than the number set out in the Existing Option Agreement (the Original Number),

  

	1.2	the number of Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total Original Number that has
vested or will vest on that date multiplied by the Expedia/Founders Multiple (as such term is defined in Clause 2 below) divided by 1,000 (if applicable, such outcome to be rounded up to the next integer number, provided that at the last vesting
date only such a number of Options will vest that the overall number of Options is not exceeded), 

  

	1.3	any one share which, by virtue of each Option, the Employee can subscribe for shall, subject to what results from Clause 4 below, be one IPOCo Share rather than one GmbH B Share as contemplated in the clause headed
“Grant of Options” (clause 1) or, as the case may be, the clause headed “Replacement of Remaining Options” (clause 2) of the Existing Option Agreement, 

 

	1.4	the Exercise shall occur in the way set out in Clause 3 below rather than in the manner set out in the clause headed “Subscription” (clause 4 or, as the case may be, clause 5) of the Existing Option
Agreement, 

  

	1.5	IPOCo accedes to the obligations of trivago GmbH as established by the Existing Option Agreement (as amended hereby) to, upon an exercise of Options that complies with Clause 3 (in each case an Exercise),
issue to the Employee the Issuable Shares (as such term is defined in Clause 4), 

  
 Page 2 of 7

	1.6	subject to any restrictions under applicable law (such as the securities laws of the United States of America or any state thereof), the IPOCo Shares issued upon an Exercise shall be freely transferable,

  

	1.7	the obligations established by the clause headed “Initial Public Offering” (clause 5 or, as the case may be, clause 6) of the Existing Option Agreement shall be deemed fully satisfied upon this Amendment
taking effect. 

  

	2.	APPLICABLE NUMBER 

 The Applicable Number
(N in the formula below) is the Original Number (M in the formula below) multiplied by the Expedia/Founders Multiple (EFM in the formula below) divided by 1,000, the result of such division to be rounded down to the next integer
number, with the Expedia/Founders Multiple being the number of ordinary shares in the capital of IPOCo that under the Contribution is issued to Expedia and the Founders for any one of their GmbH A Shares, i.e. is determined on the
basis of the following Formula (subject to such rounding): 
  

							
		 	N =	 	   M × EFM  
	  	
		 		 	1,000	  	

  

	3.	EXERCISE 

  

	3.1	The Options shall be exercisable in one or more instalments at any time to the extent they have vested at that time, which exercise shall, in relation to each instalment, occur by the submission to IPOCo of a notice of
exercise in the form of Annex 1 or such other form as IPOCo may request, including by electronic notification, duly completed and executed by or on behalf of the Employee and specifying, in particular, how many Options are exercised
(in relation to each instalment the Exercise Notice). 

  

	3.2	Upon any Exercise, IPOCo shall issue (to the extent not already issued and on deposit) the Issuable Shares to the Company’s depositary (from time to time) (the Depositary), and shall instruct the
Depositary to issue ADSs representing such Issuable Shares to the Employee and cause same to be included in the book entry transfer system managed by The Depository Trust Company and to be credited to the Employee’s securities account with The
Depository Trust Company or directly or indirectly a participant thereof (the Share Issuance). Upon such ADSs being so credited, the Issuable Shares shall be considered to have been issued by IPOCo without any further action being
required. 

  

	4.	NET EXERCISE MECHANISM 

  

	4.1	The Parties acknowledge and agree that save for the agreement made in this Clause 4 certain payment obligations would accrue to the Employee, being (i) the obligation to pay the Exercise Price for each Option
exercised, and (ii) the obligation to pay the taxes accruing as a result of the Share Issuance. However, they consider it in their mutual interest that IPOCo assumes (and settles) such payment obligations against the reduction of the number of
IPOCo Shares that would otherwise be issuable upon the relevant Exercise by IPOCo Shares of a value equal to the amount of such payments (with the value of such IPOCo Shares being determined on the basis of the then current market price of each
IPOCo Share). Accordingly, the Parties agree as set out below in this Clause 4. 

  
 Page 3 of 7

	4.2	The number of the IPO Shares to be actually issued upon any Exercise (the Issuable Shares) shall be computed as I on the basis of the formula 

 

							
		 	I = O –	 	   (X × O) + T  
	  	
		 		 	P	  	

 with 
  

	 	(a)	O being the number of Options of the relevant type exercised, 

  

	 	(b)	T being the Tax, as such term is defined below, 

  

	 	(c)	X being the Exercise Price for the Options as defined in Clause 4.3, and 

  

	 	(d)	P being the closing price of the IPOCo Share in trading on the NASDAQ Global Select Market on the last trading day before the day of the Share Issuance. 

 

	4.3	The Exercise Price for each Option shall be €1 (i) divided by the Expedia/Founders Multiplier, (ii) multiplied by 1,000. 

 

	4.4	Tax shall mean the aggregate amount which trivago GmbH in good faith determines to be the amount by which, as a result of the Share Issuance with respect to the relevant type of Options, the sum of
(A) the wage tax (Lohnsteuer) plus solidary surcharge tax (Solidaritätszuschlag) and church tax (Kirchensteuer) thereon and (B) the employee’s contribution to the applicable social security for the month in
which the Share Issuance occurs is higher than the sum which would result if the Share Issuance did not occur provided that the benefit from the Share Issuance so relevant to such tax and contribution shall be computed on the assumption that
the employee is issued such number of IPOCo Shares as would result if T were nil. 

  

	4.5	In consideration of, by operation of Clause 4.2, the Issuable Shares being less than one IPOCo Share for each Option exercised, 

  

	 	(a)	IPOCo shall charge the par value per Issuable Share against its reserves and shall further not be entitled to payment of the Exercise Price to the extent such exceeds such par value, provided that if IPOCo has
insufficient reserves to charge the par value per Issuable Share (i) the par value per Issuable Share (but only such par value) shall be paid in cash by the Employee upon the Exercise and (ii) for the purpose of the formula under 4.2 above
X shall be the amount resulting from clause 4.2(c) minus such par value. 

  

	 	(b)	IPOCo shall, for the account of the Employee and in satisfaction of the pertinent obligation of trivago GmbH with respect to the payment of the Tax, pay (i) the Tax to the competent tax agency and social security
institutions, respectively, and neither IPOCo nor trivago GmbH shall have any recourse against the Employee as a result of IPOCo so having paid the Tax. 

  

	 	(c)	as between the IPOCo and trivago GmbH on the one hand and the Employee on the other hand any entitlement or obligation of the Employee that arises from the actual wage or income tax, solidarity surcharge tax, church tax
or employee’s contribution to the applicable social security accruing for the relevant month or the relevant year from the Share Issuance and the payment by IPOCo of the Tax under this Clause 4.5 being less or more than the Tax shall be for the
benefit of or the responsibility of, the Employee. 

  
 Page 4 of 7

	5.	CONDITION PRECEDENT 

 This amendment shall be subject to the
condition precedent that the IPO has been consummated. Until then the Existing Option Agreement shall remain in force unchanged. 
  

	6.	EXISTING OPTION AGREEMENT TO REMAIN IN EFFECT 

Except for the amendments set out in Clause 1 above, the provisions of the Existing Option Agreement shall remain unchanged and continue to have effect. 

 

	7.	MISCELLANEOUS 

  

	7.1	The fact of the Existing Option Agreement being entered into or amended only after the date hereof, if applicable, shall not affect this Amendment and this amendment shall in such case relate to any GmbH Options granted
or, as the case may be, additionally granted by such Existing Option Agreement or amendment, respectively. 

  

	7.2	The clause headed “Miscellaneous” (clause 13 or, as the case may be, clause 16) of the Existing Option Agreement shall apply to this Agreement mutatis mutandis. 

 

	7.3	Unless provided otherwise herein, any statement of legal significance, notice or other declaration in connection with this amendment shall be made in writing, unless notarization or any other specific form is required
by mandatory law, to the address as set forth on page 1 of this agreement unless the respective party has advised the other party of a change of address in writing. 

 

	7.4	Any amendments or supplementations to this amendment require the written form; this also applies to an amendment of this Clause 7.3. 

 

	7.5	This amendment shall be governed by and construed in accordance with the laws of Germany. Any dispute, controversy or claim arising from or in connection with this agreement or its validity shall be brought before the
courts competent for the business seat of IPOCo, to the extent legally possible. 

  

	7.6	Should any provision of this amendment be or become invalid, ineffective or unenforceable as whole or in part, the validity, effectiveness and enforceability of the remaining provisions shall not be affected thereby.
Any such invalid, ineffective or unenforceable provision shall be deemed replaced by such valid, effective and enforceable provision as comes closest to the economic intent and purpose of such invalid, ineffective or unenforceable provision as
regards subject, matter, amount, time, place and extent. The aforesaid shall apply mutatis mutandis to any gap in this agreement. 

[Signature page follows] 

  
 Page 5 of 7

							
	Date:                     	 		  	Date:                     	  	
				
	travel B.V.	 		  	trivago GmbH	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                        
                      	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  	Title:                                    
                                         
                  	  	
				
	Date:                     	 		  	Date:                     	  	
				
	Expedia Lodging Partner Services S.à r.l.	 		  	Employee	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                         
                     	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  		  	

  
 Page 6 of 7

 Annex 1 

Form of Notice of Exercise 
 TO:

 trivago N.V. 
 Legal department 

Bennigsen-Platz 1 
 40474 Duesseldorf 

Germany 
 Date:
                         

RE: Exercise of vested Options 
 This is an Exercise
Notice pursuant to the Phantom Option and Profit Share Bonus Agreement as (amended from time to time) between the Employee, Expedia, trivago GmbH and IPOCo. Any capitalized terms used herein shall have the meanings ascribed to them in the Phantom
Option and Profit Share Bonus Agreement. 
  

					
	 The Employee hereby exercises
	 	  
	 	 vested Options,

		 	 [number of vested Options to be inserted by Employee]
	 	

 each with respect to one IPOCo Share. 

The Employee, pursuant to the provisions set forth in the Phantom Option and Profit Share Bonus Agreement, hereby agrees to subscribe for the Issuable Shares.

  

			
	Employee
		
	Signature:	 	  

		
	Name:	 	  

  
 Page 7 of 7

 [Template for one employee with options re both GmbH B shares
with a strike price of EUR 1 
 and GmbH B shares with a strike price of EUR 100.] 

AMENDMENT TO 

PHANTOM OPTION AND PROFIT SHARE BONUS
AGREEMENT 
 BETWEEN 
  

	1.	trivago GmbH, Bennigsen-Platz 1, 40474 Duesseldorf (trivago GmbH) 

  

	2.	travel B.V., [Bennigsen-Platz 1, 40474 Duesseldorf] (IPOCo); 

  

	3.	Expedia Lodging Partner Services S.à r.l., rue du Lac 12, 1207 Geneva, Switzerland (Expedia); and 

  

					
	4.    	 	                                     
                   ,	  	                                     
                                       
(the Employee)
		 	[Last Name, First Name]	  	[Address]

 (trivago GmbH, IPOCo, Expedia and the Employee individually also a Party and together the Parties)

 RECITALS 
  

	A.	The Employee is or was, as the case may be, employed by trivago GmbH or, if applicable, by a subsidiary of trivago GmbH (each of trivago GmbH, IPOCo and all their respective subsidiaries a trivago Group
Company and altogether the trivago Group). 

  

	B.	trivago GmbH, Expedia and the Employee entered into, or, as the case may be, will shortly enter into or amend, a phantom option and profit share bonus agreement, as previously amended from time to time (if applicable)
(the Existing Option Agreement), under which the Employee holds, or, as the case may be, will hold 

  

	 	(a)	a certain number of vested and unexercised options and a certain number of unvested and unexercised options, each to subscribe for one B Share in trivago GmbH at a subscription price of €1 and otherwise subject to
certain terms and conditions (the B1 Options) 

  

	 	(b)	a certain number of vested and unexercised options and a certain number of unvested and unexercised options, each to subscribe for one B Share in trivago GmbH at a subscription price of €100 and otherwise subject
to certain terms and conditions (the B100 Options) 

 (the A1 Options and the
SP Options collectively being the Options). 
  

	C.	 Expedia and the founders of trivago GmbH, being Rolf Schrömgens, Peter Vinnemeier and Malte Siewert (the
Founders, together with Expedia the 

  
 Page 1 of 8

	 	
Shareholders) currently own all of the shares in trivago GmbH (the GmbH Shares), most of which qualify as A-Shares and some of which qualify as B-Shares, as such terms
are used in trivago GmbH’s articles of association (the GmbH A-Shares and the GmbH B-Shares, respectively). Expedia and the Founders now have agreed to pursue an initial public offering of American Depositary Shares
(ADSs) representing class A shares (Class A Shares) in the capital of IPOCo (such Class A Shares or ADSs collectively, IPOCo Shares) as a newly formed parent entity of trivago GmbH and the listing of those IPOCo
Shares on the NASDAQ Global Select Market (the IPO). Before the completion of the IPO (i) Expedia will contribute all of its, and each of the Founders will contribute a part of his, GmbH Shares to IPOCo against being issued
ordinary shares in the capital of IPOCo on the same certain ratio (being the Expedia/Founders Multiple as defined below), Expedia and the Founders thereby becoming shareholders of IPOCo (the Contribution), and (ii) promptly
following the Contribution, the Founders and Expedia will cause IPOCo to change its legal form into a form suitable to effect an IPO, i.e. a public limited liability company under the laws of The Netherlands (naamloze vennootschap) (the
Conversion). Upon the Conversion becoming effective, the ordinary shares in IPOCo held by Expedia at that time shall be converted into class B shares in the capital of IPOCo and all ordinary shares in IPOCo held by the Founders at that
time shall be converted into Class A Shares. 

  

	D.	Against the background of the envisaged IPO and contingent upon the consummation of the IPO, the Parties now intend to amend the Existing Option Agreement to the effect that the Options henceforth relate to IPOCo Shares
instead of GmbH Shares. 

 Now, therefore, the Parties agree as follows: 

 

	1.	AMENDMENT 

 Subject to the condition precedent described in Clause 5 below,
the Existing Option Agreement is hereby amended to the effect that 
 1.1 
  

	 	(a)	the number of B1 Options held by the Employee shall be the B1 Applicable Number, as such term is defined in Clause 2.1 below, and 

  

	 	(b)	the number of B100 Options held by the Employee shall be the B100 Applicable Number, as such term is defined in Clause 2.2 below, 

rather than the number of B1 Options and of B100 Options, respectively, set out in the Existing Option Agreement (the B1 Original
Number and the B100 Original Number, respectively), 
 1.2 
  

	 	(a)	the number of B1 Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date be that partial number of the total B1 Original Number that
has vested or will vest on that date multiplied by the Expedia/Founders Multiple (as such term is defined in Clause 2.3 below) divided by 1,000 (if applicable, such outcome to be rounded up to the next integer number, provided that at the last
vesting date only such a number of Options will vest that the overall number of Options is not exceeded), and 

  
 Page 2 of 8

	 	(b)	the number of B100 Options that have vested or will vest, as applicable, on the vesting dates specified in the Existing Option Agreement shall for each such date that partial number of be the total B100 Original Number
that has vested or will vest on that date multiplied by the Expedia/Founders Multiple divided by 1,000 if applicable, such outcome to be rounded up to the next integer number, provided that at the last vesting date only such a number of Options will
vest that the overall number of Options is not exceeded), 

  

	1.3	any one share which, by virtue of each Option, the Employee can subscribe for shall, subject to what results from Clause 5 below, be one IPOCo Share rather than one GmbH A Share as contemplated in the clause headed
“Grant of Options” (clause 1) or, as the case may be, the clause headed “Replacement of Remaining Options” (clause 2) of the Existing Option Agreement, 

 

	1.4	the Exercise shall occur in the way set out in Clause 4 below rather than in the manner set out in the clause headed “Subscription” (clause 4 or, as the case may be, clause 5) of the Existing Option
Agreement, 

  

	1.5	IPOCo accedes to the obligations of trivago GmbH as established by the Existing Option Agreement (as amended hereby) to, upon an exercise of Options that complies with Clause 3 (in each case an Exercise),
issue to the Employee the Issuable Shares (as such term is defined in Clause 4.2), 

  

	1.6	subject to any restrictions under applicable law (such as the securities laws of the United States of America or any state thereof), the IPOCo Shares issued upon an Exercise shall be freely transferable,

  

	1.7	the obligations established by the clause headed “Initial Public Offering” (clause 5 or, as the case may be, clause 6) of the Existing Option Agreement shall be deemed fully satisfied upon this Amendment
taking effect. 

  

	2.	APPLICABLE NUMBERS 

  

	2.1	The B1 Applicable Number is the B1 Original Number multiplied by the Expedia/Founders Multiple divided by 1,000, with the result of such division to be rounded down to the next integer number.

  

	2.2	The B100 Applicable Number is the B100 Original Number multiplied by the Expedia/Founders Multiple divided by 1,000, with the result of such division to be rounded down to the next integer number.

  

	2.3	Expedia/Founders Multiple being the number of ordinary shares in the capital of IPOCo that under the Contribution is issued to Expedia and the Founders for any one of their GmbH A Shares.

  

	3.	EXERCISE 

  

	3.1	 The Options shall be exercisable in one or more instalments at any time to the extent they have vested at that
time, which exercise shall, in relation to each instalment, occur by the submission to IPOCo of a notice of exercise in the form of Annex 1 or such other form as IPOCo may request, including by electronic notification, duly

  
 Page 3 of 8

	 	
completed and executed by or on behalf of the Employee and specifying, in particular, how many Options are exercised (in relation to each instalment the Exercise Notice.

  

	3.2	Upon any Exercise, IPOCo shall issue (to the extent not already issued and on deposit) the Issuable Shares to the Company’s depositary (from time to time) (the Depositary), and shall instruct the
Depositary to issue ADSs representing such Issuable Shares to the Employee and cause same to be included in the book entry transfer system managed by The Depository Trust Company and to be credited to the Employee’s securities account with The
Depository Trust Company or directly or indirectly a participant thereof (the Share Issuance). Upon such ADSs being so credited, the Issuable Shares shall be considered to have been issued by IPOCo without any further action being
required. 

  

	4.	NET EXERCISE MECHANISM 

  

	4.1	The Parties acknowledge and agree that save for the agreement made in this Clause 4 certain payment obligations would accrue to the Employee, being (i) the obligation to pay the Exercise Price for each Option
exercised, and (ii) the obligation to pay the taxes accruing as a result of the Share Issuance. However, they consider it in their mutual interest that IPOCo assumes (and settles) such payment obligations against the reduction of the number of
IPOCo Shares that would otherwise be issuable upon the relevant Exercise by IPOCo Shares of a value equal to the amount of such payments (with the value of such IPOCo Shares being determined on the basis of the then current market price of each
IPOCo Share). Accordingly, the Parties agree as set out below in this Clause 4. 

  

	4.2	The number of the IPO Shares to be actually issued upon any Exercise (the Issuable Shares) shall, for the A1 Options and the SP Options separately, be computed as I on the basis of the formula

  

							
		 	I = O –	 	   (X × O) + T   
	  	
		 		 	P	  	

 with 
  

	 	(a)	O being the number of Options of the relevant type exercised, 

  

	 	(b)	T being the Tax, as such term is defined below, 

  

	 	(c)	X being the Exercise Price for the relevant Options as defined in Clause 4.3, and 

  

	 	(d)	P being the closing price of the IPOCo Share in trading on the NASDAQ Global Select Market on the last trading day before the day of the Share Issuance. 

 

	4.3	The Exercise Price for each Option shall 

  

	 	(a)	in the case of the B1 Options be €1 (i) divided by the Expedia/Founders Multiplier, (ii) multiplied by 1,000; 

  

	 	(b)	in the case of the B100 Options be €100 (i) divided by the Expedia/Founders Multiplier, (ii) multiplied by 1,000. 

  
 Page 4 of 8

	4.4	Tax shall mean the aggregate amount which trivago GmbH in good faith determines to be the amount by which, as a result of the Share Issuance with respect to the relevant type of Options, the sum of
(A) the wage tax (Lohnsteuer) plus solidary surcharge tax (Solidaritätszuschlag) and church tax (Kirchensteuer) thereon and (B) the employee’s contribution to the applicable social security for the month in
which the Share Issuance occurs is higher than the sum which would result if the Share Issuance did not occur provided that the benefit from the Share Issuance so relevant to such tax and contribution shall be computed on the assumption that
the employee is issued such number of IPOCo Shares as would result if T were nil. 

  

	4.5	In consideration of, by operation of Clause 4.2, the Issuable Shares being less than one IPOCo Share for each Option exercised, 

  

	 	(a)	IPOCo shall charge the par value per Issuable Share against its reserves and shall further not be entitled to payment of the Exercise Price to the extent such exceeds such par value, provided that if IPOCo has
insufficient reserves to charge the par value per Issuable Share (i) the par value per Issuable Share (but only such par value) shall be paid in cash by the Employee upon the Exercise and (ii) for the purpose of the formula under 4.2 above
X shall be the amount resulting from clause 4.2(c) minus such par value. 

  

	 	(b)	IPOCo shall, for the account of the Employee and in satisfaction of the pertinent obligation of trivago GmbH with respect to the payment of the Tax, pay (i) the Tax to the competent tax agency and social security
institutions, respectively, and neither IPOCo nor trivago GmbH shall have any recourse against the Employee as a result of IPOCo so having paid the Tax. 

  

	 	(c)	as between the IPOCo and trivago GmbH on the one hand and the Employee on the other hand any entitlement or obligation of the Employee that arises from the actual wage or income tax, solidarity surcharge tax, church tax
or employee’s contribution to the applicable social security accruing for the relevant month or the relevant year from the Share Issuance and the payment by IPOCo of the Tax under this Clause 4.5 being less or more than the Tax shall be for the
benefit of or the responsibility of, the Employee. 

  

	5.	CONDITION PRECEDENT 

 This amendment shall be subject to the
condition precedent that the IPO has been consummated. Until then the Existing Option Agreement shall remain in force unchanged. 
  

	6.	EXISTING OPTION AGREEMENT TO REMAIN IN EFFECT 

Except for the amendments set out in Clause 1 above, the provisions of the Existing Option Agreement shall remain unchanged and continue to have effect. 

 

	7.	MISCELLANEOUS 

  

	7.1	The fact of the Existing Option Agreement being entered into or amended only after the date hereof, if applicable, shall not affect this Amendment and this amendment shall in such case relate to any GmbH Options granted
or, as the case may be, additionally granted by such Existing Option Agreement or amendment, respectively. 

  
 Page 5 of 8

	7.2	The clause headed “Miscellaneous” (clause 13 or, as the case may be, clause 16) of the Existing Option Agreement shall apply to this Agreement mutatis mutandis. 

 

	7.3	Unless provided otherwise herein, any statement of legal significance, notice or other declaration in connection with this amendment shall be made in writing, unless notarization or any other specific form is required
by mandatory law, to the address as set forth on page 1 of this agreement unless the respective party has advised the other party of a change of address in writing. 

 

	7.4	Any amendments or supplementations to this amendment require the written form; this also applies to an amendment of this Clause 7.3. 

 

	7.5	This amendment shall be governed by and construed in accordance with the laws of Germany. Any dispute, controversy or claim arising from or in connection with this agreement or its validity shall be brought before the
courts competent for the business seat of IPOCo, to the extent legally possible. 

  

	7.6	Should any provision of this amendment be or become invalid, ineffective or unenforceable as whole or in part, the validity, effectiveness and enforceability of the remaining provisions shall not be affected thereby.
Any such invalid, ineffective or unenforceable provision shall be deemed replaced by such valid, effective and enforceable provision as comes closest to the economic intent and purpose of such invalid, ineffective or unenforceable provision as
regards subject, matter, amount, time, place and extent. The aforesaid shall apply mutatis mutandis to any gap in this agreement. 

[Signature page follows] 

  
 Page 6 of 8

							
	Date:                     	 		  	Date:                     	  	
				
	travel B.V.	 		  	trivago GmbH	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                        
                      	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  	Title:                                    
                                         
                  	  	
				
	Date:                     	 		  	Date:                     	  	
				
	Expedia Lodging Partner Services S.à r.l.	 		  	Employee	  	
				
	Signature:                                    
                                         
               	 		  	Signature:                                    
                                         
         	  	
	Name:                                     
                                         
                     	 		  	Name:                                     
                                         
               	  	
	Title:                                     
                                         
                       	 		  		  	

  
 Page 7 of 8

 Annex 1 

Form of Notice of Exercise 
 TO:

 trivago N.V. 
 Legal department 

Bennigsen-Platz 1 
 40474 Duesseldorf 

Germany 
 Date:
                             

RE: Exercise of vested Options 
 This is an Exercise
Notice pursuant to the Phantom Option and Profit Share Bonus Agreement as (amended from time to time) between the Employee, Expedia, trivago GmbH and IPOCo. Any capitalized terms used herein shall have the meanings ascribed to them in the Phantom
Option and Profit Share Bonus Agreement. 
  

					
	 The Employee hereby exercises
	 	  
	 	 vested B1 Options,

		 	 [number of vested Options to be inserted by Employee]
	 	
			
	and	 	  
	 	vested B100 Options,
		 	[number of vested Options to be inserted by Employee]	 	

 each with respect to one IPOCo Share. 

The Employee, pursuant to the provisions set forth in the Phantom Option and Profit Share Bonus Agreement, hereby agrees to subscribe for the Issuable Shares.

  

			
	Employee
		
	Signature:	 	  

		
	Name:	 	  

  
 Page 8 of 8

 [to be notarized] 

PHANTOM OPTION AND PROFIT SHARE BONUS AGREEMENT

 BETWEEN 
  

	1.	trivago GmbH, Bennigsen-Platz 1, 40474 Duesseldorf (the Company); 

  

	2.	Expedia Lodging Partner Services S.à r.l., rue du Lac 12, 1207 Geneva, Switzerland (the Shareholder); and 

 

	3.	[Name], [Address] (the Employee) 

 RECITALS

  

	A.	The Employee is employed by the Company or, if applicable, by a subsidiary of the Company. The Company and its subsidiaries shall herein collectively be referred to as the trivago Group and each
entity of the trivago Group shall be referred to as a trivago Group Company. 

  

	B.	The Shareholder is the majority shareholder of the Company. 

  

	C.	The Company and the Shareholder wish to incentivize the Employee to stay with the trivago Group and act in the trivago Group’s best interest. 

 

	D.	By resolution of the Company ́s shareholders dated 19 December 2014 (roll of deeds no. H 3640 for 2014 of the Duesseldorf notary public Dr. Armin Hauschild) the articles of association of the Company were
amended; such amendment including the possibility of the Company to issue so called A-shares as well as so called B-shares. A B-share (a B-Share) gives its owner 1/1,000 (one thousandth) of all economic and voting rights and claims
which an A-share (an A-Share) gives its owner, in each case, as per the Company ́s articles of association. Each of the A-Shares and B-Shares has a nominal value of EUR 1.00 (one euro). 

Now, therefore, the parties agree as follows: 
  

	1.	GRANT OF OPTIONS 

 The Company hereby grants
to the Employee an aggregate number of [Number of options] options each to subscribe for one (1) [A-Share/B-Share] of the Company on the terms and conditions set out below (the Options). 

  
 Page 1 of 11 

	2.	PROFIT SHARE BONUS 

 During the term of this
agreement, for so long as the Employee is an employee of a trivago Group Company, the Employee shall be entitled to an annual profit share bonus (the Bonus) as follows: For each vested and unvested Option, the Bonus amount shall
be equal to the after tax profit (for the avoidance of doubt before (i) profit transfers pursuant to loss and transfer agreements and/or (ii) profit compensation payments pursuant to section 304 German Stock Corporation Act (the Net
Income)) of the Company multiplied by the percentage amount of the economic stake in the Company that such Employee’s vested and unvested Options would represent if fully exercised and issued as shares (calculated as if all vested and
unvested options, as well as any other equity or equity based securities or interests in the Company, were issued shares in the share capital of the Company). The Bonus shall become due and payable within forty-five (45) days of the annual
accounts for the prior fiscal year having been approved by the shareholders in the Company. Any Bonus right shall terminate with respect to all vested and unvested Options upon the earlier of (i) the separation of the Employee from the trivago
Group for any reason, (ii) the exercise of the Option pursuant to Clause 4, (iii) the lapse of the Option or (iv) the termination of this agreement. For the avoidance of doubt, in order to receive any Bonus pursuant to this agreement,
such Employee must be employed by a trivago Group Company as of the date such Bonus payment is made. 
  

	3.	VESTING 

  

	3.1	For so long as the Employee is an employee of a trivago Group Company, the unvested Options shall vest in accordance with the vesting schedule attached hereto as Annex 3.1. 

 

	3.2	In each case, partial Options shall be commercially rounded (kaufmännisch gerundet) to the next full Option, provided that at the last vesting date only such a number of Options will vest that the overall
number of Options is not exceeded. 

  

	4.	SUBSCRIPTION 

  

	4.1	The Options shall be settled as follows: 

  

	 	(a)	the Employee shall be offered for each Option the right to subscribe for one [A-Share/B-Share] in the Company in the nominal value of EUR 1.00 (one euro) in accordance with Clause 4.2 and 4.3 below;

  

	 	(b)	the subscription price for one [A-Share/B-Share] shall amount to EUR 1.00 (one euro) payable by the Employee in cash; 

  

	 	(c)	the new [A-Shares/B-Shares] subscribed by the Employee shall have equal economic rights to the existing [A-Shares/B-Shares] in the Company, except if otherwise set out in the Put/Call Agreement (as defined
below); however, (i) the new [A-Shares/B-Shares] shall have limited voting rights as reasonably decided by the Shareholder, (ii) the Shareholder may reasonably request that the Employee agrees to a shareholders agreement allowing
the Shareholder to control the voting rights of the Employee, and (iii) upon request by the Shareholder, the Employee shall grant to the Shareholder an irrevocable power of attorney to exercise voting rights in shareholders meetings and
resolutions of the Company, provided that in each case the economic position of the Employee shall not be affected. 

  
 Page 2 of 11 

	4.2	From 8 June [2017] until 8 September [2017] [Note: This is the (usual) first exercise used for previous options grants] (the First Subscription Period), the Shareholder and
the Company (as joint debtors (Gesamtschuldner)) shall offer (the First Subscription Offer) to the Employee to subscribe for [A-Shares/B-Shares] of the Company pursuant to Clause 4.1 above with respect to [all]
[Note: Depends on commercial terms. Usually it is “all vested” Options.] of the vested Options held by the Employee on the date of the First Subscription Offer. The Employee shall be entitled to subscribe for the new
[A-Shares/B-Shares] only if she/he enters into a put/call option with the Shareholder substantially in the form attached hereto as Annex 4 (the Put/Call Agreement). The Shareholder and the Company (as
joint debtors (Gesamtschuldner)) shall ensure that all necessary steps for the issuance of the new [A-Shares/B-Shares] are taken and that the Put/Call Agreement is executed on their behalf. If such First Subscription Offer has been
made and the Employee has not (i) subscribed for new [A-Shares/B-Shares] (i.e. the Employee has not signed all necessary declarations in the required form), or (ii) executed the Put/Call Agreement in the required form prior to the
subscription of the new [A-Shares/B-Shares] in the Company, in each case, within seven (7) days following the date of such First Subscription Offer (or more if otherwise indicated by the Shareholder (through the Company as the case may
be) in the First Subscription Offer), then all of the vested Options held by the Employee shall lapse without compensation. 

  

	4.3	From 8 June [2019] until 8 September [2019] [Note: This is the (usual) first exercise used for previous options grants.] (the Second Subscription Period), the Shareholder and
the Company (as joint debtors (Gesamtschuldner)) shall offer (the Second Subscription Offer) to the Employee to subscribe for [A-Shares/B-Shares] pursuant to Clause 4.1 above with respect to all remaining vested
Options held by the Employee on the date of the Second Subscription Offer. The Employee shall be entitled to subscribe for the new [A-Shares/B-Shares] only if she/he enters into a Put/Call Agreement with the Shareholder. The Shareholder and
the Company (as joint debtors (Gesamtschuldner)) shall ensure that all necessary steps for the issuance of the new [A-Shares/B-Shares] are taken and that the Put/Call Agreement is executed on their behalf. If such Second Subscription
Offer has been made and the Employee has not (i) subscribed for new [A-Shares/B-Shares] (i.e. the Employee has not signed all necessary declarations in the required form), or (ii) executed the Put/Call Agreement in the required form
prior to the subscription of the new [A-Shares/B-Shares] in the Company, in each case, within seven (7) days following such Second Subscription Offer (or more if otherwise indicated by the Shareholder (through the Company as the case may
be) in the Second Subscription Offer), all remaining vested Options held by the Employee shall lapse without compensation. 

  

	4.4	For the avoidance of doubt, the Employee shall be entitled to subscribe for any [A-Shares/B-Shares] in the Company if and to the extent the Shareholder or the Company make or are obligated to make a Subscription
Offer in accordance with this Clause 4. 

  

	5.	INITIAL PUBLIC OFFERING 

 In case of an
Initial Public Offering (IPO) of the Company (or its successor), the Company shall (i) with respect to the vested Options held by such Employee, grant the Employee common stock on the same terms and in a number equal to the number of shares of
the Company underlying the Option held by such Employee and (ii) with respect to unvested Options held by such Employee, grant the Employee unvested options to acquire common stock of the Company, on the same terms, including vesting schedule,
and in a number equal 

  
 Page 3 of 11 

 
to the number of shares of the Company underlying the unvested Options held by such Employee. Where a successor company to the Company is created in connection with implementation of the IPO such
successor company shall be deemed to be the Company in this paragraph. To the extent the Employee receives common stock, the Options shall lapse. 
  

	6.	NO TRANSFERABILITY 

 Neither the Options nor any new shares
subscribed by the Employee pursuant to Clause 4 above may be transferred by the Employee to any party whether by sale, assignment or other form of disposal (Verfügung) including the incurrence of any encumbrance thereon, except with the
written consent of the Shareholder or pursuant to the Put/Call Agreement. 
  

	7.	LAPSE OF OPTIONS 

 Except as otherwise
permitted pursuant to Clause 4 above, the Employee may not subscribe for shares in the Company. Any unvested Options shall lapse without any compensation for the Employee in case the Employee ceases to be employed by a trivago Group Company (e.g. in
case the employment terminates for whatever reason or a fixed-term employment is not renewed), provided that such Options have not been exercised at such point of time. Vested Options shall remain unaffected, except in case of termination of this
agreement pursuant to Clause 8.1. Notwithstanding the foregoing, the lapse of Options pursuant to Clause 4.2 and 4.3 shall remain unaffected. 
  

	8.	TERMINATION 

  

	8.1	The Company can terminate this agreement with immediate effect in the event any of the following occur: 

  

	 	(a)	Any creditor of the Employee attempts to attach or foreclose in any rights of the Employee under this agreement; 

  

	 	(b)	insolvency proceedings are opened or denied due to lack of assets with respect to the assets of the Employee; 

  

	 	(c)	the Employee violates material obligations under statutory law, the articles of association of the Company, her/his employment agreement with the Company (or the relevant trivago Group Company if applicable), the
Put/Call Agreement or this agreement; or 

  

	 	(d)	the employment agreement between the Company (or the relevant trivago Group Company if applicable) and the Employee is actually terminated (ist beendet) due to one of the following reasons: 

 

	 	•	 	termination by the Company (or the relevant trivago Group Company if applicable) for important cause set by the Employee; or 

  

	 	•	 	ordinary termination by the Company (or the relevant trivago Group Company if applicable) due to reasons in the behaviour or person of the Employee (verhaltens- oder personenbedingte Kündigung).

  

	8.2	With the termination pursuant to Clause 8.1 above, all unvested Options shall automatically lapse without compensation. With respect to vested Options, the Company can elect to continue vested Options or terminate
them against compensation pursuant to Clause 8.3 below. 

  
 Page 4 of 11 

	8.3	In case of a termination with respect to vested Options, the Employee shall receive from the Company for each vested Option the amount of [EUR 200.00 (two hundred euros) (in case of termination pursuant to Clause
8.1 (a) through (b)) or EUR 1.00 (one euro) (in case of termination pursuant to Clause 8.1 (c) through (d))] [Note: For A-Share options] [EUR 1.00 (one euro)] (in case of termination pursuant to Clause 8.1
(a) through (d))] [Note: For B-Share options]. 

  

	9.	TAXES 

  

	9.1	The Employee acknowledges that the exercise of the Options, as well as any cash settlement with respect to such Options, may result in income for tax and/or social security purposes on the level of the Employee.
Furthermore, any Bonus paid during the term of the Option may constitute income for tax and/or social security purposes. 

  

	9.2	Any taxes and employee contributions to social security applicable to or levied on the Options, their exercise and the profit participation shall be borne by the Employee. The Company (or, if applicable, the relevant
trivago Group Company) is entitled to deduct any such payments from any payments to the Employee including salary payments and/or Bonus; the Employee hereby assigns to the Company (which is entitled, if applicable, to assign such claims to the
relevant trivago Group Company) any claims against the Shareholder under the Put/Call Agreements, provided that the Company shall release such claims and shall distribute any amount received to the Employee to the extent that such amount is not
required to pay the taxes and social security contributions to be borne by the Employee pursuant to this Clause. 

  

	9.3	In connection with a First Subscription Offer or a Second Subscription Offer pursuant to which an Employee subscribes for shares, the Company (i.e. at its reasonable discretion) should, or (if applicable) should cause
the relevant trivago Group Company to, elect to undertake any of the following to comply with its tax withholding obligations and to assist the Employee with the payment of any tax liabilities incurred by such Employee: (i) pay the relevant tax
amount (or part of it) to the relevant authorities, which shall constitute a loan to the Employee in the relevant amount on terms to be determined by the Company, and/or (ii) provide a loan (or procure that another entity provides a loan) to
such Employee in an amount and on terms to be determined by the Company and/or the Shareholder. In any of these cases, the Employee shall be obliged to pledge the shares subscribed by her/him to the relevant lender of the loan as collateral for such
loan. 

  

	9.4	The Company shall use, and (if applicable) shall cause the relevant trivago Group Company to use, reasonable efforts to minimize any wage tax applicable to the exercise of the Options, in particular in connection with
the subscription of new shares pursuant to Clause 4. The Company (or the relevant trivago Group Company if applicable) may request the cooperation of the Employee in this respect. 

 

	10.	NO OTHER CLAIMS 

  

	10.1	The grant of options by the Company is voluntary and the Employee waives any right that she/he has with respect to any additional options or other option right programs or programs that grant or purport to grant equity
or other profit or dividend participation rights in the Company. 

  

	10.2	The Employee acknowledges that the Employee shall have no claim against the Company or its directors if and insofar as the shares in the Company, the Options or any other rights do not result in any expected value
increase. 

  
 Page 5 of 11 

	11.	CHANGE OF TERMS 

  

	11.1	The Shareholder and the Company, acting together, are entitled to change the terms of this agreement unilaterally, provided the economic rights of the Employee are not affected in a materially adverse manner thereby,
e.g. in case of an adjustment of technical provisions regarding the implementation or exercise of Options. The Company is obliged to duly inform every Employee one (1) month prior to the intended change. 

 

	11.2	Any capital increase or other capital measure by the Company shall not entitle the Employee to additional options or any other rights. 

 

	12.	DATA PROTECTION 

 The Employee agrees that the Company, the
Shareholder and its affiliates may, in compliance with applicable legal provisions and subject to any confidentiality restrictions (if any), manually or electronically store, process or exchange among themselves personal data of the Employee. This
also applies to banks or financial institutions involved in the settlement and/or implementation of this agreement, the tax authorities or any other authorities. Data may also be transferred to recipients outside of the European Union or the
European Economic Area. 
  

	13.	MISCELLANEOUS 

  

	13.1	Any statement of legal significance, notice or other declaration in connection with this agreement shall be made in writing, unless notarization or any other specific form is required by mandatory law, to the address as
set forth on page 1 of this agreement unless the respective party has advised the other party of a change of address in writing. 

  

	13.2	Any amendments or supplementations to this agreement require the written form; this also applies to an amendment of this Clause 13.2. 

 

	13.3	This agreement shall be governed by and construed in accordance with the laws of Germany. Any dispute, controversy or claim arising from or in connection with this agreement or its validity shall be brought before the
courts competent for the business seat of the Company, to the extent legally possible. 

  

	13.4	Should any provision of this agreement be or become invalid, ineffective or unenforceable as whole or in part, the validity, effectiveness and enforceability of the remaining provisions shall not be affected thereby.
Any such invalid, ineffective or unenforceable provision shall be deemed replaced by such valid, effective and enforceable provision as comes closest to the economic intent and purpose of such invalid, ineffective or unenforceable provision as
regards subject, matter, amount, time, place and extent. The aforesaid shall apply mutatis mutandis to any gap in this agreement. 

[REMAINDER OF THE PAGE INTENTIONALLY LEFT BLANK] 

  
 Page 6 of 11 

 Annex 3.1: Vesting Schedule for [Name] 

[Note: Vesting schedule depends on commercial terms.] 

With regard to the vesting of the Options the following shall apply: 
  

	 	•	 	On [date] an aggregate number of [●] Options shall vest. 

  

	 	•	 	On [date] an aggregate number of [●] Options shall vest. 

  

	 	•	 	On [date] an aggregate number of [●] Options shall vest. 

  
 Page 7 of 11 

 Annex 4 

[to be notarized] 

[Notarial Introductory Wording] 

PUT/CALL AGREEMENT 

BETWEEN 
  

	1.	[Name], [Address] (the Seller) 

 and 

 

	2.	Expedia Lodging Partner Services S.à r.l., rue du Lac 12, 1207 Geneva, Switzerland (the Purchaser) 

RECITALS 
  

	A.	The Seller will subscribe for [...] [A-Shares or B-Shares; as the case may be] (the Seller Shares) in trivago GmbH, Düsseldorf (the Company) on the terms and conditions
set forth in a phantom option and profit share bonus agreement dated [Date] between the Seller, the Purchaser and the Company (the Phantom Option Agreement). The subscription and issuance of new shares pursuant to such Phantom
Option Agreement is subject to the Seller agreeing with the Purchaser on this agreement (the date on which such issuance takes place, the Issuance Date). 

 

	B.	The parties agreed on put and call options with respect to the Seller Shares to be subscribed by the Seller, pursuant to which such Seller Shares might be transferred to the Purchaser. 

Now, therefore, the parties agree as follows: 
  

	1.	PUT OPTION 

  

	1.1	The Purchaser hereby offers to the Seller to conclude a sale and purchase agreement with the terms and conditions set forth in Clause 3 below (the Put). 

 

	1.2	The offer set forth in Clause 1.1 above can be accepted by the Seller by delivering a declaration of acceptance, notarized by a German notary public, to the Purchaser at any time during the period commencing on the
day that immediately follows the end of the Call Period and ending on the date that is twelve (12) months from the Issuance Date (the Put Period). 

  
 Page 8 of 11 

	2.	CALL OPTION 

  

	2.1	The Seller hereby offers to the Purchaser to conclude a sale and purchase agreement with the terms and conditions set forth in Clause 3 below (the Call). 

 

	2.2	The Call set forth in Clause 2.1 above can be accepted by the Purchaser by delivering a declaration of acceptance, notarized by a German notary public, to the Seller at any time during the period commencing on the
date that is six (6) months from the Issuance Date and ending on the date that is nine (9) months from the Issuance Date (the Call Period). 

 

	3.	TERMS AND CONDITIONS OF SHARE PURCHASE 

 

	3.1	Subject to the acceptance pursuant to Clauses 1 or 2 above, the Seller hereby sells to the Purchaser the Seller Shares, and, subject to the further condition precedent that the purchase price pursuant to
Clause 3.2 below has been paid (the Condition Precedent), transfers the Seller Shares to the Purchaser. 

  

	3.2	With respect to the purchase price for each share sold and transferred pursuant to Clause 3.1 above the following shall apply: 

  

	 	(a)	Subject to lit. (c) below, if the Purchaser acquired shares in the Company from other shareholders during the six (6) month period prior to the exercise of the Put or Call, the purchase price shall amount to
(i) such purchase price per share as the Purchaser has paid to other shareholders in the Company in course of such most recent transaction falling within the six (6) month window (the Last Transaction), less (ii) any
dividend or other distribution received by the Seller on a Seller Share after the date of the Last Transaction (provided that such dividend payments have not been deducted within the calculation of the purchase price under such Last Transaction).

  

	 	(b)	Subject to lit. (c) below, if the Purchaser did not acquire shares in the Company from other shareholders during the six (6) month period prior to the exercise of the Put or Call, the purchase price shall
amount to the fair market value of one share in the Company as determined by the shareholders’ meeting in good faith, and, if reasonably requested by a managing director of the Company, who is also a shareholder holding more than 1% of the
voting rights in the Company’s shareholders’ meeting, reasonably taking into account a reputable accounting firm’s advice on such fair market value, with such advice to: 

(i) be, subject to (ii) and (iii) below, in accordance with industry standard valuation methodologies; 

(ii) be, subject to (iii) below, based on the actual historical results of the Company as reflected in audited financial statements and
reasonable forecasts of up to five (5) years, assuming ordinary course of operations consistent with past practice, and any existing profit and loss pooling agreements (Gewinnabführungsverträge) shall be deemed to have never
existed and all distributable profits of the Company shall be deemed to have been distributed to the shareholders; and 

  
 Page 9 of 11 

 (iii) for the avoidance of doubt, specifically, 

 

	 	(A)	exclude (from such forecasts) financial projections potentially accruing from initiatives, product lines, business models and other matters, which are a deviation from the ordinary course of operations as currently and
historically conducted; 

  

	 	(B)	disregard the outcomes of recent tax-related evaluations of the Company (if any); 

  

	 	(C)	disregard any support provided to the Company by its current majority shareholder (Majority Shareholder) and assume that any then-current agreements between the Majority Shareholder and its other
affiliates, on the one hand, and the Company and its subsidiaries on the other hand, would be terminated or modified to reflect arms-length transactions between two independent commercial parties; and 

 

	 	(D)	take into full account the working capital balances of the Company and assume that any financial indebtedness of the Company is paid off in full with available cash (with the consequences thereof reflected in the fair
market value per share in the Company). 

  

	 	(c)	For the avoidance of doubt it is agreed that 

 (i) where a purchase price of a B-Share, as per
the Company’s articles of association, is to be determined pursuant to the provisions of lit. (a) or (b) above, such purchase price shall be adjusted to accommodate for the fact that each B-Share represents 1/1,000 (one thousandth) of
the economic and voting rights and claims associated with an A-Share; 
 (ii) to the extent the Purchaser has paid non-cash items as
consideration under a Last Transaction, the value of such non-cash consideration shall be relevant for the calculation of the purchase price to be paid for the Seller Shares; and 

(iii) if a Last Transaction was not entered into at arm’s length, the fair market value of the Seller’s Shares shall be paid as
purchase price under this agreement. 
  

	 	(d)	The purchase price shall be payable within four (4) weeks of the acceptance declaration pursuant to Clauses 1 or 2. 

  

	3.3	The Seller shall confirm to the notary who notarized this agreement without undue delay when the purchase price has been credited to the Seller ́s bank account. At the latest with such confirmation the Condition
Precedent shall be deemed satisfied. If the notary has not received the Seller’s confirmation within 14 days following payment of the purchase price by the Purchaser as evidenced by wire confirmation provided by the Purchaser to the
notary, the Condition Precedent shall be deemed satisfied on the 15th day following payment of the purchase price. 

  

	3.4	The Seller guarantees to the Purchaser by way of an independent promise of guarantee in accordance with Section 311 para. 1 German Civil Code that as of the date of acceptance pursuant to Clauses 1 or 2
above, the following statements are true and correct: 

  
 Page 10 of 11 

	 	(a)	The Seller is the lawful owner of the Seller Shares, and the Seller Shares are free from any rights of third parties, except for any pledge of the Seller Shares granted in favour of the Purchaser or in favour of an
entity granting a loan pursuant to Clause 9 of the Phantom Option Agreement. Upon acceptance, the Seller will validly transfer legal and beneficial ownership attached to the Seller Shares to the Purchaser; and 

 

	 	(b)	The stated capital of the Company attributable to the Seller Shares has been fully paid in and no repayments or refunds of the stated capital, neither openly or concealed, have been made to the Seller Shares.

  

	4.	PLEDGE 

 The Seller hereby pledges the Seller Shares to the Purchaser to
secure any claim by the Purchaser against the Seller. Unless otherwise notified by the Purchaser, the Seller shall remain entitled to exercise any shareholder rights with respect to the Seller Shares, including but not limited to receive any
dividend payments on the shares. The pledge shall be released if the Put or Call has not been exercised by the end of the Put Period. 
  

	5.	MISCELLANEOUS 

  

	5.1	Any statement of legal significance, notice or other declaration in connection with this agreement shall be made in writing, unless notarization or any other specific form is required by mandatory law, to the address as
set forth at the beginning of this agreement unless the respective party has advised the other party of a change of address in writing. 

  

	5.2	Any amendments or supplementations to this agreement require the written form unless notarial form is required; this also applies to an amendment of this Clause 5.2. 

 

	5.3	This agreement shall be governed by and construed in accordance with the laws of Germany. Any dispute, controversy or claim arising from or in connection with this agreement or its validity shall be brought before the
courts competent for the business seat of the Company, to the extent legally possible. 

  

	5.4	Should any provision of this agreement be or become invalid, ineffective or unenforceable as whole or in part, the validity, effectiveness and enforceability of the remaining provisions shall not be affected thereby.
Any such invalid, ineffective or unenforceable provision shall be deemed replaced by such valid, effective and enforceable provision as comes closest to the economic intent and purpose of such invalid, ineffective or unenforceable provision as
regards subject, matter, amount, time, place and extent. The aforesaid shall apply mutatis mutandis to any gap in this agreement. 

  
 Page 11 of 11EX-10.1

 Exhibit 10.1 

AMENDED AND RESTATED EMPLOYMENT AGREEMENT 

This Amended and Restated Employment Agreement (this “Agreement”) is effective as of January 1, 2017 (the
“Effective Date”) by and between Spark Networks, Inc., a Delaware corporation (the “Company”), and Robert O’Hare, an individual resident in California (“Executive”). 

WITNESSETH: 
 WHEREAS, the
Company and Executive entered into an Employment Agreement effective as of January 1, 2016 (the “Employment Agreement”); and 

WHEREAS, the Company and Executive desire to make certain amendments to the Employment Agreement as set forth in this Agreement. 

NOW THEREFORE, in consideration of the mutual obligations herein contained, the parties hereto, intending to be legally bound hereby, covenant
and agree as follows: 
  

	1.	EMPLOYMENT 

 (a) The Company is employing Executive to render services to the Company in the
position of Chief Financial Officer. Executive shall perform such duties commensurate with his position, subject to the control of the Board of Directors of the Company (the “Board”), for the overall strategic direction and
leadership of the Company. Executive shall report to the Chief Executive Officer. 
 (b) Throughout the Term (as defined below), Executive
shall devote his full business time and undivided attention to the business and affairs of the Company and its affiliates and subsidiaries, except for reasonable vacations and except for illness or incapacity, but nothing in the Agreement shall
preclude Executive from engaging in charitable and public service activities provided such activities do not materially interfere with the performance of his duties and responsibilities under this Agreement. 

 

	2.	TERM 

 The term of this Agreement (the “Term”) shall commence on the Effective
Date and shall continue until terminated pursuant to Section 4 hereof. 
  

	3.	COMPENSATION 

 For services rendered by Executive during the Term of this Agreement, and for his
performance of all additional obligations of employment, the Company agrees to pay Executive and Executive agrees to accept the following salary, other compensation, and benefits: 

(a) Base Salary. During the Term, the Company shall pay Executive a base salary (the “Base Salary”) at the annual rate
of $305,000 to be paid evenly over the course of the year in accordance with the Company’s standard payroll policies. During the Term, the Base Salary will not be increased or decreased. 

(b) Short-Term Annual Cash Incentive. In addition to the Base Salary, Executive shall be eligible to receive a short-term annual cash
incentive (“STI”) payment of $24,000 based upon specific operational goals to be determined by the Board or the Compensation Committee. These operational goals will be set no later than 60 days following the beginning of the
calendar year. For the avoidance of doubt, Executive’s eligibility with respect to an STI payment for performance in 2016 shall be on the terms set forth in the Employment Agreement and shall not be affected by the terms of this Agreement,
which shall apply solely to STI payments for performance in 2017 and subsequent periods. 
 (c) Benefits. Executive shall be entitled
to participate, as long as he is an employee of the Company, in any and all of the Company’s present or future employee benefit plans, including without limitation pension plans, 

  
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thrift and savings plans, insurance plans, and other benefits that are generally applicable to the Company’s executives; provided, however, that the accrual and/or receipt by Executive of
benefits under and pursuant to any such present or future employee benefit plan shall be determined by the provisions of such plan. 
 (d)
Business Expenses. Executive shall be reimbursed for all reasonable expenses incurred in connection with the conduct of the Company’s business upon presentation of evidence of such expenditures, including but not limited to travel
expenses incurred by Executive in the performance of his duties and professional organization dues. 
 4. TERMINATION OF EMPLOYMENT. Subject to the terms
and conditions of this Section 4, either the Company or Executive may terminate Executive’s employment at any time, with or without Cause (as defined in Section 4(g)), during the Term. Any termination of Executive’s employment during
the Term shall be communicated by written notice of termination from the terminating party to the other party (“Notice of Termination”). The Notice of Termination shall indicate the specific provision(s) of this Agreement relied
upon in effecting the termination and a written statement of the reason(s) for the termination. A Notice of Termination provided by either party shall not be effective for a period of thirty (30) days after receipt of such Notice of Termination
by the other party. In the event the Executive’s employment terminates under Subsection 4(a) (Severance upon Involuntary Termination without Cause, Termination by Executive with Good Reason or Termination by Executive after Retention),
Subsection 4(b) (Severance upon Change in Control), Subsection 4(c) (Effect of Death or Disability) or Executive is terminated by Company for Cause, the Company shall pay to Executive upon Executive’s termination of employment: (i) the
prorated Base Salary earned as of the date of Executive’s termination of employment, plus (ii) the accrued but unused vacation as of the date of Executive’s termination of employment plus (iii) a pro rata amount of
Executive’s STI payment for the year in which Executive’s employment terminates based on the number of days Executive was employed by the Company during such year (provided that in the event of Executive’s voluntary resignation during
the Retention Period (as defined below), Executive shall be entitled to a pro rata amount of Executive’s STI as set forth below in Section 4(a)(i)). Any unvested equity interests held by Executive shall be forfeited upon the employment
termination date, except as otherwise provided herein. Except as otherwise provided in this Section 4 or in any other agreement between the Company and Executive, the Company shall have no further obligation to make or provide to Executive, and
Executive shall have no further right to receive or obtain from the Company, any payments or benefits in respect of the termination of Executive’s employment with the Company during the Term of Employment. 

(a) Severance upon Involuntary Termination without Cause, Termination by Executive with Good Reason or Termination by Executive during
Retention Period. 
 (i) In addition to any payments set forth above in Section 4, in the event that the Company causes to occur an
involuntary termination without Cause (as defined in Section 4(g)), Executive resigns from employment with the Company for Good Reason (as defined in Section 4(g)) or Executive voluntarily resigns after May 31, 2017 but prior to July 31,
2017 (such period, the “Retention Period”), Executive shall be entitled to a “Severance Package” that consists of the following: (i) a single cash lump sum “Severance Payment” equal to 50% of
Executive’s Base Salary, payment to be made on the sixtieth (60th) day following such termination, (ii) reimbursement of any COBRA payments paid by Executive in the twelve
(12) month period following Executive’s termination of employment to the extent Executive is not eligible for similar coverage through another employer, and (iii) in the event of Executive’s voluntary resignation during the
Retention Period, a pro rata amount of Executive’s STI payment for the year in which Executive’s employment terminates based on the number of days Executive was employed by the Company during such year. 

(ii) Any STI payment will be determined after the books and records for the respective period have been closed. If any plan pursuant to which
severance welfare benefits are provided is not, or ceases prior to the expiration of the period of continuation coverage to be, exempt from the application of Section 409A under Treasury Regulation Section
1.409A-1(a)(5) or the Company is otherwise unable to continue to cover Executive under its group health plans without substantial adverse tax consequences, then an amount equal to each remaining premium
payment shall thereafter be paid to Executive as currently taxable compensation in substantially equal monthly installments over the continuation coverage period (or the remaining portion thereof). Executive’s eligibility for any Severance
Package will be conditional on Executive executing a Separation Agreement that includes a general mutual release by the Company and Executive in favor of the other and their successors, affiliates and estates to the fullest extent permitted by law,
drafted by and in a form reasonably satisfactory to the Company and Executive, and Executive not 

  
 2 

 
revoking the mutual general release within any legally required revocation period, if applicable, within the fifty-two
(52)-day period following termination. All legally required and authorized deductions and tax withholdings shall be made from the Severance Payment, including for wage garnishments, if applicable, to the
extent required or permitted by law. Effective immediately upon termination of employment, Executive shall no longer be eligible to contribute to or to receive additional Company contributions as an active participant in any retirement or benefit
plan covering employees of the Company, but shall continue to have all rights under each such plan that are afforded to terminated employees and inactive participants. 

(b) Severance upon Change in Control. In addition to any payments set forth above in Section 4 (but not Section 4(a)), in the
event of a Change in Control (as defined below), and following the Change in Control, Executive resigns for any of the three following reasons: (i) Executive’s Base Salary is reduced by the Company; (ii) a reduction in
Executive’s title, or a material reduction in Executive’s duties, authorities, and/or responsibilities; or (iii) a requirement by the Company, without Executive’s consent, that Executive relocate to a location greater than
thirty-five (35) miles from Executive’s place of residence, then Executive shall be entitled to a “Severance Package” that consists of the following: (i) a single cash lump sum “Severance Payment” equal to
100% of Executive’s Base Salary, payment to be made on the sixtieth (60th) day following such termination, and (ii) reimbursement of any COBRA payments paid by Executive in the twelve
(12) month period following Executive’s termination of employment to the extent Executive is not eligible for similar coverage through another employer. If any plan pursuant to which severance welfare benefits are provided is not, or
ceases prior to the expiration of the period of continuation coverage to be, exempt from the application of Section 409A under Treasury Regulation Section 1.409A-1(a)(5) or the Company is otherwise unable to
continue to cover Executive under its group health plans without substantial adverse tax consequences, then an amount equal to each remaining premium payment shall thereafter be paid to Executive as currently taxable compensation in substantially
equal monthly installments over the continuation coverage period (or the remaining portion thereof). Executive’s eligibility for any Severance Package will be conditional on Executive executing a Separation Agreement that includes a general
mutual release by the Company and Executive in favor of the other and their successors, affiliates and estates to the fullest extent permitted by law, drafted by and in a form reasonably satisfactory to the Company and Executive, and Executive not
revoking the mutual general release within any legally required revocation period, if applicable, within the fifty-two (52)-day period following termination. All legally
required and authorized deductions and tax withholdings shall be made from the Severance Payment, including for wage garnishments, if applicable, to the extent required or permitted by law. Effective immediately upon termination of employment,
Executive shall no longer be eligible to contribute to or to receive additional Company contributions as an active participant in any retirement or benefit plan covering employees of the Company, but shall continue to have all rights under each such
plan that are afforded to terminated employees and inactive participants. 
 (c) Effect of Death or Disability. In the event that
Executive dies or terminates employment by reason of a Disability (as defined in Section 4(g)) during the Term of Employment, Executive shall be entitled to (i) payment of the unpaid prorated Base Salary earned as of the date of
Executive’s death or Disability (the “Measurement Date”), and (ii) reimbursement of any COBRA payments paid by Executive or his estate or beneficiaries in the twelve (12) month period following the Measurement Date;
provided, however, that if any plan pursuant to which severance welfare benefits are provided is not, or ceases prior to the expiration of the period of continuation coverage to be, exempt from the application of Section 409A under Treasury
Regulation Section 1.409A-1(a)(5) or the Company is otherwise unable to continue to cover Executive under its group health plans without substantial adverse tax consequences, then an amount equal to each
remaining premium payment shall thereafter be paid to Executive or his estate or beneficiaries as currently taxable compensation in substantially equal monthly installments over the continuation coverage period (or the remaining portion thereof).
All legally required and authorized deductions and tax withholdings shall be made from the payments described in the previous sentence, including for wage garnishments, if applicable, to the extent required or permitted by law. Payment under this
Section 4(c) shall be made not more than once, if at all. In addition, Executive or Executive’s estate shall have such rights with respect to Executive’s Membership Units as provided for in the Operating Agreement. 

(d) Statement Regarding Termination of Employment. In the event Executive’s employment is terminated without Cause, or Executive
resigns for Good Reason, Executive and the Company will negotiate in good faith to reach an agreement on a statement reflecting a benign reason for termination or resignation. 

  
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 (e) Ineligibility for Severance. Notwithstanding anything to the contrary in this
Agreement, Executive shall not be entitled to any Severance Package under this Agreement if at any time during the Term of Employment, (a) Executive voluntarily resigns or otherwise terminates employment with the Company other than
(i) during the Retention Period or (ii) for Good Reason, or (b) the Company properly terminates Executive’s employment with Cause. Effective immediately upon termination of employment, Executive shall no longer be eligible to
contribute to or to be an active participant in any retirement or benefit plan covering employees of the Company. 
 (f) Taxes and
Withholdings. The Company may withhold from any amounts payable under this Agreement, including any benefits or Severance Payment, such federal, state or local taxes as may be required to be withheld pursuant to applicable law or regulations,
which amounts shall be deemed to have been paid to Executive. 
 (g) Definitions. 

(i) “Cause” shall mean the occurrence during the Term of any of the following: (i) formal admission to (including a plea
of guilty or nolo contendere to), or conviction of a felony, or any criminal offense involving Executive’s moral turpitude under any applicable law, (ii) gross negligence or willful misconduct by Executive in the performance of
Executive’s material duties required by this Agreement and such negligence or misconduct has been communicated to Executive in the form of a written notice from the Board, and that Executive has not substantially cured within thirty
(30) days following receipt by Executive of such written notice; or (iii) material breach of this Agreement by Executive which breach has been communicated to Executive in the form of a written notice from the Board, and that Executive has
not substantially cured within thirty (30) days following receipt by Executive of such written notice. 
 (ii)
“Disability” shall mean, to the extent consistent with applicable federal and state law (including, without limitation Section 409A), Executive’s inability by reason of physical or mental illness to fulfill his obligations
hereunder for ninety (90) consecutive days or for a total of one hundred and eighty (180) days in any twelve (12) month period which, in the reasonable opinion of an independent physician selected by the Company or its insurers and
reasonably acceptable to Executive or Executive’s legal representative, renders Executive unable to perform the essential functions of his job, even after reasonable accommodations are made by the Company. The Company is not, however, required
to make unreasonable accommodations for Executive or accommodations that would create an undue hardship on the Company. 
 (iii)
“Good Reason” shall mean the occurrence during the Term of Employment of any of the following: (i) a material breach of this Agreement by the Company which is not cured by the Company within thirty (30) days following the
Company’s receipt of written notice by Executive to the Company describing such alleged breach; (ii) Executive’s Base Salary is reduced by the Company; (iii) a reduction in Executive’s title, or a material reduction in
Executive’s duties, authorities, and/or responsibilities; or (iv) a requirement by the Company, without Executive’s consent, that Executive relocate to a location greater than thirty-five (35) miles from Executive’s place of
residence. Notwithstanding the above, the occurrence of any of the events described in the foregoing sentence shall not constitute Good Reason unless Executive gives the Company written notice, within thirty (30) calendar days after Executive
has knowledge of the occurrence of any of the events described in the foregoing sentence, that such circumstances constitute Good Reason and the Company thereafter fails to cure such circumstances within thirty (30) days after receipt of such
notice, and Executive terminates his employment hereunder within ninety (90) days after such event occurs. 
 (iv) “Section
409A” means Section 409A of the Internal Revenue Code of 1986, as amended, (“Code”) and all applicable guidance promulgated thereunder. 

(h) Nonduplication of Benefits. Notwithstanding any provision in this Agreement or in any other Company benefit plan or
compensatory arrangement to the contrary, (i) any payments due under either Section 4(a), Section 4(b), or Section 4(c) shall be made not more than once, if at all, (ii) payments may be due under either Section 4(a), Section 4(b), or
Section 4(c), but under no circumstances shall payments be made under more than one of the following: Section 4(a), Section 4(b), and Section 4(c), and (iii) Executive shall not be entitled to severance benefits from the Company other than as
contemplated under this Agreement, unless such other severance benefits provide for larger benefits than under this Agreement. 

  
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	5.	NON-SOLICIT 

 (a) During Executive’s employment
with the Company, and for a period of twelve (12) months thereafter, Executive will not knowingly, separately or in association with others, materially and substantially interfere with, impair, disrupt or damage the Company’s relationship
with any of the customers of the Company with whom Executive has had contact by contacting them for the purpose of inducing or encouraging any of them to divert or take away business from the Company and to an enterprise that is in direct
competition with the Company Business; provided, however, that none of the foregoing restrictions shall preclude Executive from being employed by a consulting, financial or advisory firm that provides any advice or services to a person, enterprise
or business that is in competition with the Company so long as Executive does not personally provide such advice or services to the competing person, enterprise or business. 

(b) During Executive’s employment with the Company, and for a period of twelve (12) months thereafter, Executive will not,
knowingly, separately or in association with others, materially and substantially, interfere with, impair, disrupt or damage the Company’s business by directly contacting any Company officers or key employees for the purpose of inducing or
encouraging them to discontinue their employment with the Company; provided, however, that the foregoing provisions shall not (i) restrict Executive from directly or indirectly making any general solicitation for employees, making a public
advertising or participating in any job fairs or recruiting workshops or (ii) preclude Executive from soliciting and/or hiring any officer, key employee or other person at any time (A) in the case of voluntary terminations, later than six
(6) months after such person’s termination of employment from the Company and (B) in the case of all other terminations, after such person’s termination of employment from the Company. 

 

	6.	INDEMNIFICATION; INSURANCE 

 (a) During the Term of this Agreement and thereafter, the Company
shall indemnify Executive to the fullest extent permitted under California law from and against any expenses (including but not limited to attorneys’ fees, expenses of investigation and preparation and fees and disbursements of Executive’s
accountants or other experts), judgments, fines, penalties and amounts paid in settlement actually and reasonably incurred by Executive in connection with any proceeding in which Executive was or is made party or was or is involved (for example, as
a witness) by reason of the fact Executive was or is employed by or serving as an officer or director of the Company or any of its affiliates. Such indemnification shall continue as to Executive during the Term of this Agreement and for so long
thereafter as Executive may have exposure with respect to acts or omissions which occurred prior to his cessation of employment with the Company and shall inure to the benefit of Executive’s heirs, executors and administrators. The Company
shall advance to Executive all costs and expenses incurred by him in connection with any proceeding covered by this provision within 20 calendar days after receipt by the Company of a written request for such advance. Such request shall include an
undertaking by Executive to repay the amount of such advance if it shall ultimately be determined that he is not entitled to be indemnified against such costs and expenses. 

(b) The Company agrees to purchase and maintain adequate Directors’ and Officers’ liability insurance from a reputable, nationally
recognized and financially sound insurer with provisions that will provide coverage for Executive as a director, officer and employee as well as coverage as a former director, officer and employee following any termination of this Agreement or
Executive’s employment and service on the Board. Such insurance shall inure to the benefit of Executive’s heirs, executors and administrators. 
  

	7.	CHANGE IN CONTROL 

 (a) In the event of a Change in Control (as defined below), 100% of any
restricted stock units granted to Executive by the Company that are not yet vested shall vest immediately upon such Change in Control. 

(b) “Change in Control” shall mean (i) any “person” (as such term is used in Sections 13(d) and 14(d) of the
1934 Securities Exchange Act) or group becomes the “beneficial owner” (as defined in Rule 13d-3 of the 1934 Securities Exchange Act) or has the contractual right to acquire beneficial ownership,
directly or indirectly, of securities of the Company representing fifty percent (50%) or more of the total voting power represented by the Company’s then outstanding voting securities; (ii) the consummation of the sale, lease or other
disposition by the Company of all or substantially all of the Company’s assets (including any equity interests in subsidiaries); (iii) the 

  
 5 

 
consummation of a liquidation or dissolution of the Company; (iv) the consummation of a merger, consolidation, business combination, scheme of arrangement, share exchange or similar
transaction involving the Company and any other corporation (“Business Combination”), other than a Business Combination which would result in the voting securities of the Company outstanding immediately prior thereto continuing to
represent (either by remaining outstanding or by being converted into voting securities of the surviving entity or its parent) at least fifty percent (50%) of the total voting power represented by the voting securities of the Company or such
surviving entity or its parent outstanding immediately after such Business Combination or (v) any combination of the foregoing. Notwithstanding the foregoing, a Change in Control shall not be deemed to occur solely as a result of (x) a
repurchase or redemption of securities (which is open to all stockholders) by the Company done in the ordinary course of business and the purpose of which is not to effect a Change in Control or (y) a rights issue, recapitalization,
capitalization, sub-division or consolidation or a share capital reduction and any other variation of the capital of the Company and/or rights in respect thereof, or capital distribution (being any
distribution, whether in cash or in other specie, out of capital profits or capital reserves (including share premium account and any capital redemption reserve fund)) so long as in each instance it is done either as part of a reincorporation merger
or in the ordinary course of business and in any event is not done to effect a Change in Control. 
  

	8.	MISCELLANEOUS 

 (a) Successors and Assigns. This Agreement shall be binding upon and
shall inure to the benefit of the Company and its successors and assigns. Executive shall not be entitled to assign any of Executive’s rights or obligations under this Agreement without the Company’s written consent, provided that upon
Executive’s death, Executive’s named beneficiaries, estate or heirs, as the case may be, shall succeed to all of Executive’s rights under this Agreement. 

(b) Nonexclusivity Rights. Executive is not prevented from continuing or future participation in any Company benefit, bonus,
incentive or other plans, programs, policies or practices provided by the Company subject to the terms and conditions of such plans, programs, or practices. 

(c) Entire Agreement. This Agreement supersedes any prior agreements or understandings, oral or written, with respect to employment of
Executive and constitutes the entire Agreement with respect thereto. This Agreement cannot be altered or terminated orally and may be amended only by a subsequent written agreement executed by both of the parties hereto or their legal
representatives, and any material amendment must be approved by a majority of the voting shareholders of the Company. 
 (d) Waiver.
Either party’s failure to enforce any provision of this Agreement shall not in any way be construed as a waiver of any such provision, or prevent that party thereafter from enforcing each and every other provision of this Agreement 

(e) Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of California. 

(f) Litigation Costs and Expenses. In any action to enforce the terms of this Agreement, the prevailing party shall be reimbursed by
the non-prevailing party for such prevailing party’s reasonable attorneys’ fees and costs, including the costs of enforcing a judgment. 

(g) Severability. The invalidity or unenforceability of any provision of this Agreement shall not affect the validity or enforceability
of any other provisions, which shall remain in full force and effect. 
 (h) Interpretation; Construction. The headings set forth in
this Agreement are for convenience only and shall not be used in interpreting this Agreement. This Agreement has been drafted by legal counsel representing the Company, but Executive has participated in the negotiation of its terms. Furthermore,
Executive acknowledges that Executive has had an opportunity to review and revise the Agreement and have it reviewed by legal counsel, if desired, and, therefore, the normal rule of construction to the effect that any ambiguities are to be resolved
against the drafting party shall not be employed in the interpretation of this Agreement. 

  
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 (i) Arbitration. Any dispute, claim or controversy arising out of or relating to this
Agreement or the breach, termination, enforcement, interpretation or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, shall be determined by arbitration in Los Angeles, California before
three arbitrator(s). The arbitration shall be administered by JAMS pursuant to its Comprehensive Arbitration Rules and Procedures. Judgment on the Award may be entered in any court having jurisdiction. This clause shall not preclude parties from
seeking provisional remedies in aid of arbitration from a court of appropriate jurisdiction, in which case each party consents to the jurisdiction and venue of the state and federal courts located in Los Angeles, California. All forum costs related
to such arbitration shall be borne by the Company. 
 (j) Notices. Any notices, requests or other communications provided for by this
Agreement shall be sufficient if in writing and if sent by registered or certified mail to Executive at the last address he has filed in writing with the Company or, in the case of the Company, at its principal offices. 

(k) Cooperation. If Executive is no longer employed by the Company for any reason, Executive and the Company shall in good faith
negotiate future cooperation by Executive as reasonably requested by the Company at a reasonable rate for a period of no less than six (6) months. 
  

	9.	COMPLIANCE WITH CODE SECTION 409A 

 With respect to any compensation payable or benefits to be
provided under this Agreement that are subject to Section 409A, this Agreement is intended to comply with the provisions of Section 409A. In furtherance of this intent, to the extent that any compensation payable or benefits to be provided under
this Agreement are subject to Section 409A, this Agreement shall be interpreted, operated, and administered in a manner consistent with these intentions, and the parties agree to amend this Agreement further (if necessary) in order to avoid the
adverse tax consequences of Section 409A. Notwithstanding any other provision of this Agreement to the contrary, no severance pay or benefits to be paid or provided to Executive, if any, pursuant to this Agreement that, when considered together with
any other severance payments or separation benefits, are considered deferred compensation under Section 409A (together, the “Deferred Payments”) will be paid or otherwise provided until Executive has had a “separation from
service” within the meaning of Section 409A. Similarly, no severance payable to Executive, if any, that otherwise would be exempt from Section 409A pursuant to Treasury Regulation Section 1.409A-1(b)(9)
will be payable until Executive has had a “separation from service” within the meaning of Section 409A. Each payment and benefit payable under this Agreement is intended to constitute a separate payment and the right to a series of
installment payments under this Agreement will be treated as a right to a series of separate payments. If Executive is a “specified employee” within the meaning of Section 409A at the time of his “separation from service” (within
the meaning of Section 409A), then the Deferred Payments that would otherwise be payable within the six (6) month period following his separation from service will be paid in a lump sum on the date six (6) months and one (1) day
following the date of his separation from service (or the next business day if such date is not a business day). All subsequent Deferred Payments, if any, will be payable in accordance with the payment schedule applicable to each payment or benefit.
If Executive dies following his separation from service, but prior to the six (6) month anniversary of his separation from service, then any payments delayed in accordance with this paragraph will be payable in a lump sum as soon as
administratively practicable after the date of his death and all other Deferred Payments will be payable in accordance with the payment schedule applicable to each payment or benefit. 

 

	10.	COMPLIANCE WITH CODE SECTION 280G 

 In the event that it is determined by the Company in its
sole discretion that any payment or benefit to the Executive under this Agreement, or otherwise, either cash or non-cash, that the Executive has the right to receive from the Company, including, but not
limited to, accelerated vesting or payment of any deferred compensation, restricted stock or any benefits payable to Executive under any plan for the benefit of employees, would constitute an “excess parachute payment” (as defined in
Section 280G of the Code), then such payments or other benefits will be either (a) delivered in full, or (b) delivered as to such lesser extent which would result in no portion of such payments or benefits being subject to excise tax under
Section 4999 of the Code, whichever of the foregoing amounts, taking into account the applicable federal, state and local income taxes and the excise tax imposed by Section 4999 of the Code, results in the receipt by Executive on an after-tax basis of the greatest amount of payments and benefits, notwithstanding that all or some portion of such payments or benefits may be taxable under Section 4999 of the Code. The order in which the
payment will be reduced are (i) cash payments; (ii) equity-based payments that are taxable; (iii) equity-based 

  
 7 

 
payments that are not taxable; (iv) equity-based acceleration; and (v) other non-cash forms of benefits. Within any such category of payments and
benefits (that is, (i), (ii), (iii), (iv) or (v)), a reduction shall occur first with respect to amounts that are not “deferred compensation” within the meaning of Section 409A of the Code and then with respect to amounts that are. In no
event will Executive have any discretion with respect to the ordering of payment reductions. 
 [Signature Page Follows] 

  
 8 

 IN WITNESS WHEREOF, the parties have executed this Agreement on the day and year first above
written. 
  

			
	 SPARK NETWORKS, INC.

 

	By:	 	 /s/ Daniel Rosenthal

	Name:	 	Daniel Rosenthal
	Title:	 	Chief Executive Officer
	
	 ROBERT O’HARE
  

/s/ Robert O’Hare

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