Document:

Exhibit 4.3

                          BPC HOLDING CORPORATION
                    KEY EMPLOYEE EQUITY INVESTMENT PLAN

       1.  PURPOSE. The purpose of this BPC Holding Corporation Key Employee
     Equity Investment Plan (the "PLAN") is to incentivize certain key
     employees ("PLAN PARTICIPANTS") of BPC Holding Corporation (the
     "COMPANY") to promote the growth and success of the Company and its
     subsidiaries by offering opportunities to purchase shares of the
     common stock, par value $0.01 per share ("COMMON STOCK"), of the
     Company.

       2.  ADMINISTRATION. The Plan shall be administered by a committee (the
     "COMMITTEE") appointed by the Board of Directors of the Company.
     Subject to the express provisions of the Plan, the Committee shall
     have the power to select those Plan Participants to whom Common Stock
     will be offered.  The Committee shall determine the number of shares
     of Common Stock to be offered to each Plan Participant (subject to
     Sections 4 and 5 of the Plan), the price at which such shares shall be
     offered and all other terms and conditions of such offer (which need
     not be identical to any other offer to Plan Participants).  The
     Committee shall have the power to construe and interpret the Plan, to
     establish, amend and revoke rules and regulations for the
     administration of the Plan, and to make all other determinations
     necessary or advisable for the administration of the Plan.  All such
     determinations shall be binding and conclusive on Plan Participants.

       3.  ELIGIBILITY.  Offers and sales of shares of Common Stock under the
     Plan may be made to any employee of the Company set forth on Schedule
     A, as it may be amended by the Committee from time to time.

       4.  SHARES SUBJECT TO PLAN.  The aggregate number of shares of Common
     Stock that may be sold and issued by the Company pursuant to the Plan
     shall not exceed 100,000.

       5.  SHARES OFFERED TO PLAN PARTICIPANTS.  The maximum number shares of
     Common Stock that a Plan Participant may purchase under the Plan shall
     be a number of shares of Common Stock such that the aggregate purchase
     price payable for such shares is equal to the greater of (i) 150% of
     the aggregate value of the consideration received by such Plan
     Participant under the Agreement and Plan of Merger, dated May 25,
     2002, among GS Berry Acquisition Corp., GS Capital Partners 2000,
     L.P., GS Capital Partners 2000 Offshore, L.P., GS Capital Partners
     2000 Gmbh & Co. Beteiligungs Kg, Bridge Street Special Opportunities
     Fund 2000, L.P., GS Capital Partners 2000 Employee Fund, L.P., Stone
     Street Fund 2000, L.P., BPC Holding Corporation, Berry Plastics
     Corporation, and the Sellers' Representatives named therein, and the
     Sellers named therein, and (ii) $60,000.

       6.  PURCHASE AGREEMENT.  As a condition to the purchase of shares of
     Common Stock pursuant to the Plan, the Plan Participant shall enter
     into a Key Employee Stock Purchase Agreement, which shall contain such
     terms and conditions as determined by the Committee.

       7.  RIGHTS NOT TRANSFERABLE.  The rights of any Plan Participant under
     this Plan are not transferable.

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       8.  NO EMPLOYMENT RIGHTS.  The Plan does not constitute a contract of
     employment, and participation in the Plan will not give any
     participant the right to be retained in the employ of the Company or
     any of its direct or indirect majority owned subsidiaries.

       9.  AMENDMENT AND TERMINATION OF THE PLAN.  The Board may, at any time,
     or from time to time, suspend, amend or terminate the Plan; provided,
     however, that no suspension, amendment or termination of the Plan
     shall adversely alter any rights or obligations of any party to a Key
     Employee Stock Purchase Agreement entered into pursuant to the Plan
     prior to any such suspension, amendment or termination.

       10.  GOVERNING LAW.  The Plan and all determinations made and actions
     taken pursuant thereto shall be governed by the laws of the State of
     Delaware without regard to the principles of conflicts of laws.

Adopted:  August 5, 2002Exhibit 4.4

  IN ORDER TO PURCHASE SHARES, THIS KEY EMPLOYEE STOCK PURCHASE AGREEMENT
    MUST BE COMPLETED AND RETURNED TO MARCIA JOCHEM BY AUGUST 30, 2002.

                          BPC HOLDING CORPORATION
                   KEY EMPLOYEE STOCK PURCHASE AGREEMENT

                                  Parties

     This Key Employee Stock Purchase Agreement, dated as of August ___,
2002 (this "AGREEMENT"), between BPC Holding Corporation, a Delaware
corporation (the "COMPANY") and ______________ ("PURCHASER").

                                  RECITAL

     WHEREAS, the Company has adopted the BPC Holding Corporation Key
Employee Equity Investment Plan, a copy of which is attached hereto as
Exhibit A (the "PLAN"), providing for the sale by the Company of shares of
common stock, par value $0.01 per share, of the Company (the "COMMON
STOCK"), to certain key employees of the Company and its subsidiaries, on
the terms and conditions set forth in the Plan; and

     WHEREAS, the Company has offered Purchaser the opportunity to
participate in the Plan and to purchase up to _____ shares of the Common
Stock at a purchase price of $100.00 per share (the "PER SHARE PURCHASE
PRICE"); and

     WHEREAS, Purchaser desires to participate in the Plan and to purchase
shares of Common Stock from the Company at the Per Share Purchase Price.

                                 AGREEMENT

     NOW, THEREFORE, in consideration of the mutual undertakings set forth
in this Agreement, the parties hereby agree as follows:

1.   STOCK PURCHASE.  Simultaneously with the execution of this Agreement:

  1.1  SHARES.  The Company is selling to Purchaser, and Purchaser is
   purchasing from the Company and acknowledges purchase of,
   ___________________ whole shares ("SHARES") of Common Stock (not to
   exceed _____ shares).

  1.2  PAYMENT.  The total purchase price for the Shares (the "TOTAL PURCHASE
   PRICE") to be paid by Purchaser is $_______________($100.00 multiplied
   by the number of shares purchased pursuant to Section 1.1), receipt of
   which is hereby acknowledged by the Company.  Payment is being made as
   follows (check appropriate box):

 ( )  IN FULL IN CASH or BY CERTIFIED OR OFFICIAL BANK CHECK, from the
      funds of Purchaser; OR

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 ( )  _____% (NOT LESS THAN 33.33%) of the Total Purchase Price referenced
      in Section 1.2 ($______________) IN CASH or BY CERTIFIED OR
      OFFICIAL BANK CHECK, from the funds of Purchaser, and the balance of
      the Total Purchase Price evidenced by Purchaser's promissory note, in
      the form attached hereto as Exhibit B (the "NOTE"), executed and
      delivered to the Company in the principal amount of $_______________.

2.   REPRESENTATIONS AND WARRANTIES BY PURCHASER.  Purchaser hereby
   represents and warrants to the Company as follows:

  2.1  BINDING OBLIGATION.  This Agreement constitutes the valid and binding
   obligation of Purchaser, enforceable against Purchaser in accordance
   with its terms.

  2.2  KNOWLEDGE ABOUT THE COMPANY.  Purchaser has received a copy of the Plan
   and the prospectus regarding the Plan dated as of August 6, 2002, which
   Purchaser has reviewed and understood.

3.   STOCKHOLDERS AGREEMENT; TRANSFER OF SHARES.

 3.1   As a condition to the purchase of the Shares hereunder Purchaser shall
   to execute the Stockholders Agreement, dated July 22, 2002, among the
   Company and the stockholder parties thereto (the "STOCKHOLDERS
   AGREEMENT"), in the form attached hereto as Exhibit C, concurrently with
   the execution of this Agreement.

 3.2   Except as expressly provided in the Stockholders Agreement or pursuant
   to the Note, Purchaser may not directly or indirectly sell, transfer,
   assign, pledge, encumber or otherwise transfer the Shares.

4.   NOTICES.  All notices and other communications given or made pursuant to
   this Agreement shall be in writing and shall be delivered personally,
   sent by commercial courier or registered mail (postage prepaid, return
   receipt requested) or transmitted by facsimile with confirming copy by
   first class prepaid mail, to the parties at their respective following
   addresses and numbers or such other addresses or numbers as a party
   shall designate by notice in writing to the other in accordance
   herewith, and shall be deemed to be given or made when so delivered
   personally or by commercial courier or when transmitted and received by
   facsimile, or if mailed, five business days after the date of mailing;
   except that notice of a change of address shall be deemed given only
   when actually received by the other party:

          TO THE COMPANY AT:

          BPC Holding Corporation
          101 Oakley Street
          Evansville, Indiana  47710
          Attention:  Marcia Jochem
          Telephone:  (812) 429-9272
          Facsimile:  (812) 434-9472

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          TO PURCHASER AT:

          _________________________

          _________________________

          _________________________

          _________________________

5.   MISCELLANEOUS PROVISIONS.

  5.1   ENTIRE AGREEMENT.  This Agreement contains the entire agreement among
   the parties with respect to the purchase of the Shares.

  5.2   WAIVERS AND AMENDMENTS.  This Agreement may be amended or modified, and
   the terms and conditions of this Agreement may be waived, only by a
   written instrument signed by each party hereto or, in the case of a
   waiver, the party waiving compliance.  No delay on the part of any party
   in exercising any right, power or privilege under this Agreement shall
   operate as a waiver thereof, nor shall any waiver on the part of any
   party of any right, power or privilege under this Agreement, nor any
   single or partial exercise of any right, power or privilege under this
   Agreement, preclude any other or further exercise thereof or the
   exercise of any other right, power or privilege under this Agreement.
   The rights and remedies provided in this Agreement are cumulative and
   are not exclusive of any rights or remedies which any party may
   otherwise have at law or in equity.

  5.3   GOVERNING LAW.  This Agreement shall be governed and construed in
   accordance with the laws of the State of Delaware applicable to
   agreements made and to be performed entirely within that State.

  5.4   JURISDICTION; CONSENT TO SERVICE OF PROCESS.  Each of the parties
   hereby irrevocably and unconditionally submits, for itself and its property,
   to the nonexclusive jurisdiction of any New York state court or federal
   court of the United States of America sitting in the Southern District
   of New York, and any appellate court from any thereof, in any action or
   proceeding arising out of or relating to this Agreement or the
   transactions it contemplates, or for recognition or enforcement of any
   judgment.  Each of the parties hereby irrevocably and unconditionally
   agrees that all claims in respect of any such action or proceeding may
   be heard and determined in such New York state court or, to the extent
   permitted by law, in such federal court.  The consent of such parties to
   the jurisdiction of a New York state court shall not preclude the right
   of any party to remove such action to the United States District Court
   for the Southern District of New York, or other United States District
   Court as may be permitted by applicable law, should such removal be
   permitted under applicable law.  Each of the parties agrees that a final
   judgment in any such action or proceeding shall be conclusive and may be
   enforced in other jurisdictions by suit on the judgment or in any other
   manner provided by law.

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  5.5   BINDING EFFECT.  This Agreement shall inure to the benefit of and shall
   be binding upon the parties hereto and their respective heirs, legal
   representatives, successors and assigns.  Neither this Agreement nor any
   of the rights, interests or obligations hereunder shall be assigned by
   Purchaser without the prior written consent of the Company.

  5.6   COUNTERPARTS.  This Agreement may be executed in two or more
   counterparts, each of which shall be deemed an original but all of which
   together shall constitute one and the same instrument.

  5.7   HEADINGS.  The headings in this Agreement are intended solely for
   convenience of reference and shall be given no effect in the
   interpretation of this Agreement.

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                                 EXECUTION

          IN WITNESS WHEREOF, the parties hereto have executed this
Agreement on and as of the day and year first above written.

                              PURCHASER

                              _________________________________________
                              Name:

                              BPC HOLDING CORPORATION

                              By:______________________________________
                                 Name:  Ira Boots
                                 Title:  President and Chief Executive
                                 Officer

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