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Exhibit 10.6  

 
 

FORM OF TAX INDEMNIFICATION AGREEMENT    
    

        THIS
TAX INDEMNIFICATION AGREEMENT (this "Agreement"), dated as of                        , 2006, is entered into by and between
Allegiant Travel Company, a Nevada corporation (the "Company"),
and the individuals and entities listed on Exhibit "A" attached hereto (collectively, the "Indemnitees"). 

        WHEREAS,
each of the Indemnitees is currently or was formerly a member of Allegiant Travel Company, LLC, a Nevada limited liability company ("ATC LLC") and may have been a stockholder of
ATC LLC's corporate predecessor, Allegiant Air, Inc. ("AA Inc.") while it was a subchapter S corporation; 

        NOW,
THEREFORE, the parties agree as follows: 

        1.    Definitions.    

        (a)   "Affiliate"
means any entity whose operations could be included on a consolidated federal income tax return along with ATC LLC or AA Inc. 

        (b)   "Covered
Period" means, with respect to an Indemnitee, any taxable year of the Indemnitee for which, as of the date hereof, a taxing authority is not precluded by the
applicable statute of limitations from assessing a liability for Tax with respect to an ATC LLC Item. 

        (c)   "Increased
Taxes" means, with respect to each Indemnitee, an amount, determined by the Company in its sole discretion, equal to the excess of (i) the excess of
Taxes payable by the Indemnitee in respect of ATC LLC Items for all Covered Periods over the Taxes payable by such Indemnitee in respect of ATC LLC Items based on K-1's provided by ATC LLC
or AA Inc. to such Indemnitee prior to the date hereof; over (ii) the amount of any Tax benefits (including deductions, credits or refunds) estimated by the Company, in its sole
discretion, to be available to such Indemnitee in any period as a result of the increase in Taxes described in clause (i) of this definition; provided,
however, that, unless otherwise determined by the Company, in its sole discretion, any adjustments arising from (I) an Indemnitee's individual circumstances,
(II) correlative adjustments resulting from Returns as originally filed and (III) the issuance of any membership interests in ATC LLC (or stock in its corporate predecessor) to an
Indemnitee, including without limitation any adjustments arising from any difference or perceived difference between the assumed value of such membership interests (or stock) at the time of issuance
and their fair market value at such time, shall not be taken into account in determining Increased Taxes. 

        (d)   "Return"
means any report, information statement or return relating to, or required to be filed in connection with, any Tax. 

        (e)   "Tax"
means any tax, including any interest, penalty or addition to tax, imposed by any U.S. federal, state, local or other government, or any agency or political
subdivision thereof. 

        (f)    "ATC
LLC Item" means, with respect to an Indemnitee, any item of income, gain, loss, deduction, credit or credit recapture directly relating to any activity of ATC LLC,
AA Inc. or any Affiliate and required to be reflected in a Return filed by ATC LLC, AA Inc. or any Affiliate, but only if (i) the item is required to be reflected in a U.S.
federal, state or local or other Return filed by such Indemnitee or (ii) such Indemnitee is required to make a Tax payment to any taxing authority in respect of such item. 

        2.    Indemnity Obligation.    

        (a)   The
Company hereby agrees to indemnify each Indemnitee against and to pay to, or on behalf of, each Indemnitee an amount equal to such Indemnitee's Increased Taxes. 

 

        (b)   If
the Company determines, in its sole discretion, that the initial determination of Increased Taxes was incorrect (whether by reason of a subsequent examination by a
taxing authority or otherwise), the Company shall make an additional payment to the Indemnitee or the Indemnitee shall make a payment to the Company equal to the difference between (i) the
payment previously made pursuant to Section 2(a) hereof and (ii) the payment that would have been made had such original determination been correct. If more than one payment is to be
made pursuant to this Section 2(b), the later payments shall take into account the effect of any prior payments. 

        (c)   Notwithstanding
anything to the contrary contained herein, the Company shall be permitted, but not required, to advance the full amount of Taxes immediately payable by
an Indemnitee in circumstances in which the Increased Taxes are less than the initial Tax payment (e.g., because the Tax payment gives rise to a tax
benefit in the same or subsequent years). 

        3.    Procedural Matters.    

        (a)   The
Company (or its designee) shall, at the Company's expense, represent ATC LLC, AA Inc., each Affiliate and each Indemnitee in any examination of (or other
proceeding relating to) ATC LLC's, AA Inc.'s or Affiliate's Returns for all taxable years and, in the case of an Indemnitee, in any examination of (or other proceeding relating to) the
Indemnitee's Returns for any Covered Period to the extent the examination relates to an ATC LLC Item with respect to which the Company is required to indemnify the Indemnitee. Each Indemnitee shall,
to the extent reasonably requested, promptly cooperate with the Company (or its designee) in such matters including, without limitation, by providing a duly executed Internal Revenue Service
Form 2848 (or successor form) or similar form applicable for state, local or other Tax purposes. 

        (b)   To
the extent permitted by law, the Company may make all Tax payments required to be made pursuant to this Agreement directly to the relevant taxing authority on behalf
of the Indemnitee and shall promptly notify the Indemnitee that such payments have been made. To the extent the Company does not elect to make such Tax payments directly to the taxing authority, the
Company shall either make any required payments to the Indemnitee or deliver to the Indemnitee a check made out in the amount of the required payments payable to the applicable taxing authority, in
either case within thirty (30) days of receiving notice that the Indemnitee has paid Increased Taxes. 

        (c)   To
the extent permitted by law, each Indemnitee shall direct the relevant taxing authority to pay any refund in respect of Taxes for any Covered Period directly to the
Company and these refunds shall be credited against the Indemnitee's obligation to make payments to the Company under Section 2(b) (or returned to the Indemnitee if the Indemnitee does not owe
any amounts to the Company). The Indemnitee shall notify the Company within thirty (30) days of the receipt by such Indemnitee of a refund of Taxes in respect of any ATC LLC Item for any
Covered Period. 

        (d)   An
Indemnitee will forfeit any right to receive any payments under this Agreement if such Indemnitee (i) takes any action independent of the Tax Matters Partner
(as defined in Section 6231(a)(7) of the Internal Revenue Code) or the Company on any examination or other proceeding in respect of ATC LLC's or AA Inc.'s Returns, (ii) takes any
position in any Return or other Tax filing inconsistent with the position taken by ATC LLC, AA Inc. or the Company, (iii) fails to cooperate fully with the Company or the Tax Matters
Partner in pursuing any contest or other proceeding in respect of Taxes or fails to permit the Company or the Tax Matters Partner to file amended returns on behalf of such Indemnitee, if so requested
by the Company, (iv) fails to provide the Company or its designee upon request with a duly executed Internal Revenue Service Form 2848 (or successor form) or similar form applicable for
state, local or other Tax purposes or (v) fails to notify the Company of the receipt of a refund of Taxes as required by Section 3(c) hereof. 

        (e)   Each
Indemnitee agrees to promptly and timely file Returns which are required to be filed by such Indemnitee and which include any ATC LLC Item, and to timely pay the
Taxes shown as due on 

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such
Returns. To the extent permitted by law, each Indemnitee agrees to report any item on such Returns, and to take positions in any other Tax filings, in a manner consistent with the positions taken
by ATC LLC, AA Inc., the Company or an Affiliate. 

        4.    Determinations.    The Company shall make all determinations necessary to administer this Agreement including,
without limitation, determinations of (i) eligibility for payment, (ii) the amount of any payment to be made by the Company and (iii) the amount of any refund to be paid to the
Company by an Indemnitee. Any such determinations by the Company shall, absent manifest error, be final, binding and conclusive on the Indemnitee. 

        5.    Submission to Jurisdiction.    The parties hereto hereby irrevocably submit to the exclusive jurisdiction of any
federal or state court located within the County of Clark, State of Nevada over any dispute arising out of or relating to this Agreement and each party hereby irrevocably agrees that all claims in
respect of such dispute or any suit, action or proceeding related thereto may be heard and determined in such courts. The parties hereby irrevocably waive, to the fullest extent permitted by
applicable law, any objection which they may now or hereafter have to the laying of venue of any such dispute brought in such court or any defense of inconvenient forum for the maintenance of such
dispute. Each of the parties hereto agrees that a judgment in any such dispute may be enforced in other jurisdictions by suit on the judgment or in any other manner provided by law. 

        6.    Entire Agreement; Amendments and Waivers.    This Agreement represents the entire understanding and agreement
among the parties hereto with respect to the subject matter hereof. This Agreement can be amended, supplemented or changed, and any provision hereof can be waived, only by written instrument making
specific reference to this Agreement signed by the Company and the owners of at least 662/3% of the shares of the Company issued upon the merger of ATC LLC into the Company and any such
amendment or waiver shall be binding on all parties hereto. The waiver by any party hereto of a breach of any provision of this Agreement shall not operate or be construed as a further or
continuing waiver of such breach or as a waiver of any other or subsequent breach. No failure on the part of any party to exercise, and no delay in exercising, any right, power or remedy hereunder
shall operate as a waiver thereof, nor shall any single or partial exercise of such right, power or remedy by such party preclude any other or further exercise thereof or the exercise of any other
right, power or remedy. All remedies hereunder are cumulative and are not exclusive of any other remedies provided by law. 

        7.    Governing Law.    This Agreement shall be governed by and construed in accordance with the laws of the State of
Nevada without giving effect to the principles of conflict of laws thereunder which would specify the application of the law of another jurisdiction. 

        8.    Headings; Interpretive Matters.    The section headings of this Agreement are for reference purposes only and
are to be given no effect in the construction or interpretation of this Agreement. No provision of this Agreement will be interpreted in favor of, or against, any of the parties hereto by reason of
the extent to which any such party or its counsel participated in the drafting thereof or by reason of the extent to which any such provision is inconsistent with any prior draft hereof or thereof. 

        9.    Notices.    All notices and other communications under this Agreement shall be in writing and shall be deemed
given when delivered personally or mailed by certified mail, return receipt requested, to the parties at the following addresses (or to such other address as a party may have specified by notice given
to the other party pursuant to this provision): 

        If
to the Company, to: 

Allegiant
Travel Company

3301 N. Buffalo Drive, Suite B-9

Las Vegas, Nevada 89129

Attn: Maurice J. Gallagher, Jr. 

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With
a copy (which shall by itself not constitute notice) to: 

Robert
B. Goldberg

Ellis Funk, P.C.

3490 Piedmont Road, NE, Suite 400

Atlanta, Georgia 30305 

        If
to an Indemnitee, to the last address appearing in ATC LLC's record. 

        All
notices are effective upon receipt or upon refusal if properly delivered. 

        10.    Binding Effect; Assignment.    This Agreement shall be binding upon and inure to the benefit of the parties and
their respective successors and permitted assigns. Nothing in this Agreement shall create or be deemed to create any third-party beneficiary rights in any person or entity not a party to this
Agreement except as provided below. No assignment of this Agreement or of any rights or obligations hereunder may be made by the Company or an Indemnitee (by operation of law or otherwise) without the
prior written consent of the other parties hereto and any attempted assignment without the required consents shall be void. 

        11.    Attorneys' Fees.    If any party to this Agreement shall take any action to enforce this Agreement or bring any
action for any relief against any other party arising out of this Agreement, the losing party shall pay to the prevailing party such party's reasonable attorneys' fees and costs incurred in litigating
such suit or enforcing any judgment granted therein. 

        12.    Counterparts; Fax Signatures.    This Agreement may be executed simultaneously in two or more counterparts,
each of which shall be deemed an original but all of which together shall constitute one and the same instrument. This Agreement may be executed by any party by delivery of a facsimile signature,
which signature shall have the same force as an original signature. Any party which delivers a facsimile signature shall promptly thereafter deliver an originally executed signature to the other
parties; provided, however, that the failure to deliver an original signature page shall not affect the validity of any signature delivered by facsimile. Facsimile or photocopied signature shall be
deemed to be the functional equivalent of an original for all purposes. 

        In
witness whereof, the Company and each Indemnitee have executed this Agreement as of the day and year first above written. 

	 	 	ALLEGIANT TRAVEL COMPANY, LLC
	

 	
 	

By:	

 Name:

Title:
	

 	
 	

 Name:
	

 	
 	

 Name:
	

 	
 	

 Name:

4

  

 
 

EXHIBIT "A"    
    
    List of ATC LLC Members    
    

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FORM OF TAX INDEMNIFICATION AGREEMENT

EXHIBIT "A" List of ATC LLC MembersQuickLinks
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Exhibit 10.7  

 
 

ALLEGIANT TRAVEL COMPANY
  2006 LONG-TERM INCENTIVE PLAN    
    

        1.     PURPOSES
OF THE PLAN: The purposes of the Plan are to (a) promote the long-term success of the Company and its Subsidiaries and to increase stockholder
value by providing Eligible Individuals with incentives to contribute to the long-term growth and profitability of the Company by offering them an opportunity to obtain a proprietary
interest in the Company through the grant of equity-based awards and (b) assist the Company in attracting, retaining and motivating highly qualified individuals who are in a position to make
significant contributions to the Company and its Subsidiaries. 

        2.     DEFINITIONS
AND RULES OF CONSTRUCTION: 

        (a)   Definitions.
For purposes of the Plan, the following capitalized words shall have the meanings set forth below: 

        "Award"
means an Option, Restricted Stock, Restricted Stock Unit, Stock Appreciation Right or Other Award granted by the Committee pursuant to the terms of the Plan. 

        "Award
Document" means an agreement, certificate or other type or form of document or documentation approved by the Committee that sets forth the terms and conditions of an Award. An
Award Document may be in written, electronic or other media, may be limited to a notation on the books and records of the Company and, unless the Committee requires otherwise, need not be signed by a
representative of the Company or a Participant. 

        "Board"
means the Board of Directors of the Company, as constituted from time to time. "CEO" means the Chief Executive Officer of the Company. 

        "Change
in Control" means: (i) The consummation of a merger or consolidation of the Company with or into another entity or any other corporate reorganization, if more than 50% of
the combined voting power of the continuing or surviving entity's securities outstanding immediately after such merger, consolidation or other reorganization is owned by persons who were not
stockholders of the Company immediately prior to such merger, consolidation or other reorganization; (ii) The sale, transfer or other disposition of all or substantially all of the Company's
assets; (iii) Any transaction as a result of which any person is the "beneficial owner" (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of
securities of the Company representing at least 50% of the total voting power represented by the Company's then outstanding voting securities. For purposes of this subsection (iii), the term "person"
shall have the same meaning as when used in Sections 13(d) and 14(d) of the Exchange Act but shall exclude a trustee or other fiduciary holding securities under an employee benefit plan of the Company
or of a Parent or Subsidiary and (B) a corporation owned directly or indirectly by the stockholders of the Company in substantially the same proportions as their ownership of the common stock
of the Company. A transaction shall not constitute a Change in Control if its sole purpose is to change the state of the Company's incorporation or to create a holding company that will be owned in
substantially the same proportions by the persons who held the Company's securities immediately before such transaction. Notwithstanding the foregoing, with respect to an Award that is subject to
Section 409A of the Code, and payment or settlement of the Award will accelerate upon a Change in Control, no event set forth in an agreement applicable to a Participant or clauses (i),
(ii) or (iii) will constitute a Change in Control for purposes of the Plan and any Award Document unless such event also constitutes a "Change in Ownership", "Change in Effective
Control" or "Change in the ownership of a substantial portion of the Company's assets" as defined under Section 409A of the Code and the regulations and guidance promulgated thereunder. 

        "Code"
means the Internal Revenue Code of 1986, as amended, and the applicable rulings and regulations thereunder. 

 

        "Committee"
means the committee of the Board, any successor committee thereto or any other committee appointed from time to time by the Board to administer the Plan. The Committee shall
serve at the pleasure of the Board and shall meet the requirements of Section 162(m) of the Code and Section 16(b) of the Exchange Act; provided, however, that the Board may perform any
duties delegated to the Committee and in such instances, any reference to the Board shall be deemed a reference to the Committee. 

        "Common
Stock" means the common stock of the Company, par value $0.001 per share, or such other class of share or other securities as may be applicable under Section 12(b) of the
Plan. 

        "Company"
means Allegiant Travel Company, a Nevada corporation, or any successor to all or substantially all of its business that adopts the Plan. 

        "Effective
Date" means the date on which the Plan is approved by the stockholders of the Company. 

        "Eligible
Individuals" means the individuals described in Section 4(a) of the Plan who are eligible for Awards under the Plan. 

        "Exchange
Act" means the Securities Exchange Act of 1934, as amended, and the rules and regulations thereunder. 

        "Fair
Market Value" means that market value of a share of Common Stock on a particular date determined as follows. In the event the Company's Common Stock is listed on an established
stock exchange, Fair Market Value shall be deemed to be the closing price of the Company's Common Stock on such stock exchange on such date or, if no sale of the Company's Common Stock shall have been
made on any stock exchange on that day the Fair Market Value shall be determined at such price for the next preceding day upon which a sale shall have occurred. In the event the Company's Common Stock
is not listed upon an established system, but is quoted on the National Association of Securities Dealer Automated Quotation System ("Nasdaq"), the Fair Market Value shall be deemed to be the closing
sale price (if included in the national market list) or the mean between the closing dealer "bid" and "asked" prices for the Company's Common Stock as quoted on Nasdaq for such date, and if no closing
sale price or "bid" and "asked" prices are quoted for that day, the Fair Market Value shall be determined by reference to such prices on the next preceding day on which such prices are quoted. In the
event the Company's said Common Stock is neither listed on an established stock exchange not quoted on Nasdaq, the Fair Market Value on such date shall be determined by the Committee. 

        "Incentive
Stock Option" means an Option that is intended to comply with the requirements of Section 422 of the Code or any successor provision thereto. 

        "Misconduct"
shall mean the commission of any act of fraud, embezzlement or dishonesty by the Participant, any unauthorized use or disclosure by such person of confidential information
or trade secrets of the Company (or any Subsidiary), or any other intentional misconduct by such person adversely affecting the business or affairs of the Company (or any Subsidiary) in a material
manner. The foregoing definition shall not in any way preclude or restrict the right of the Company (or any Subsidiary) to discharge or dismiss any Participant or other person in the service of the
Company (or
any Subsidiary) for any other acts or omissions, but such other acts or omissions shall not be deemed, for purposes of the Plan, to constitute grounds for termination for Misconduct. 

        "Nonqualified
Stock Option" means an Option that is not intended to comply with the requirements of Section 422 of the Code or any successor provision thereto. "Option" means an
Incentive Stock Option or Nonqualified Stock Option granted pursuant to Section 7 of the Plan. 

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        "Other
Award" means any form of Award other than an Option, Restricted Stock, Restricted Stock Unit or Stock Appreciation Right granted pursuant to Section 10 of the Plan. 

        "Parent"
means any corporation which at the time qualifies as a parent of the Company under the definition of "parent corporation" contained in Section 424(c) of the Code. 

        "Participant"
means an Eligible Individual who has been granted an Award under the Plan. 

        "Performance
Period" means the period established by the Committee and set forth in the applicable Award Document over which Performance Targets are measured. 

        "Performance
Target" means the targets established by the Committee and set forth in the applicable Award Document. 

        "Plan"
means the Allegiant Travel Company 2006 Long-Term Incentive Plan, as may be amended from time to time. 

        "Plan
Limit" means the maximum aggregate number of Shares that may be issued for all purposes under the Plan as set forth in Section 5(a) of the Plan. 

        "Prior
Plan" means that certain Allegiant Travel Company, LLC 2005 Share Option Plan under which up to 500,000 options have been granted and remain outstanding as of the Effective Date. 

        "Restricted
Stock" means stock granted or sold to a Participant pursuant to Section 8 of the Plan. 

        "Restricted
Stock Unit" means a right to receive a Share (or cash, if applicable) in the future, granted pursuant to Section 8 of the Plan. 

        "Shares"
means shares of Common Stock. 

        "Stock
Appreciation Right" means a right to receive all or some portion of the appreciation on Shares granted pursuant to Section 9 of the Plan. 

        "Subsidiary"
means (i) a domestic or foreign corporation or other entity with respect to which the Company, directly or indirectly, has the power, whether through the ownership of
voting securities, by contract or otherwise, to elect at least a majority of the members of such corporation's board of directors or analogous governing body, or (ii) any other domestic or
foreign corporation or other entity in which the Company, directly or indirectly, has an equity or similar interest and which the Committee designates as a Subsidiary for purposes of the Plan. For
purposes of determining eligibility for the grant of Incentive Stock Options under the Plan, the term "Subsidiary" shall be defined in the manner required by Section 424(f) of the Code.
(b) Rules of Construction. The masculine pronoun shall be deemed to include the feminine pronoun, and the singular form of a word shall be deemed to include the plural form, unless the context
requires otherwise. Unless the text indicates otherwise, references to sections are to sections of the Plan. 

        3.     ADMINISTRATION:

        (a)    Committee.    The Plan shall be administered by the Committee, which shall have full power and authority,
subject to the express provisions hereof, to: (i) select the Participants from the Eligible Individuals; (ii) grant Awards in accordance with the Plan; (iii) determine the number
of Shares subject to each Award or the cash amount payable in connection with an Award; (iv) determine the terms and conditions of each Award, including, without limitation, those related to
term, permissible methods of exercise, vesting, forfeiture, payment, settlement, exercisability, Performance Periods, Performance Targets, and the effect, if any, of a Participant's termination of
employment with the Company or any of its Subsidiaries or a Change in Control of the Company, and including the authority; (v) subject to 

3

 

Section 15,
amend the terms and conditions of an Award after the granting thereof; (vi) specify and approve the provisions of the Award Documents delivered to Participants in connection
with their Awards; (vii) construe and interpret any Award Document delivered under the Plan; (viii) make factual determinations in connection with the administration or interpretation of
the Plan; (ix) prescribe, amend and rescind administrative regulations, rules and procedures relating to the Plan; (x) employ such legal counsel, independent auditors and consultants as
it deems desirable for the administration of the Plan and to rely upon any opinion or computation received therefrom; (xi) vary the terms of Awards to take account of tax, securities law and
other regulatory requirements of foreign jurisdictions or to procure favorable tax treatment for participants; and (xii) make all other determinations and take any other action desirable or
necessary to interpret, construe or implement properly the provisions of the Plan or any Award Document. 

        (b)    Plan Construction and Interpretation.    The Committee shall have full power and authority, subject to the
express provisions hereof, to construe and interpret the Plan. 

        (c)    Determinations of Committee Final and Binding.    All determinations by the Committee or its delegate in
carrying out and administering the Plan and in construing and interpreting the Plan shall be final, binding and conclusive for all purposes and upon all persons interested herein. 

        (d)    Delegation of Authority.    To the extent not prohibited by applicable laws, rules and regulations, the
Committee may, from time to time, delegate some or all of its authority under the Plan to a subcommittee or subcommittees thereof or other persons or groups of persons it deems appropriate under such
conditions or limitations as it may set at the time of such delegation or thereafter, except that the Committee may not delegate its authority pursuant to Section 15 to amend the Plan. For
purposes of the Plan, reference to the Committee shall be deemed to refer to any subcommittee, subcommittees, or other persons or groups of persons to whom the Committee delegates authority pursuant
to this Section 3(d). 

        (e)    Liability of Committee.    Subject to applicable laws, rules or regulations, (i) no member of the Board
or Committee, the CEO, or any officer or employee of the Company to whom any duties or responsibilities are delegated hereunder shall be liable for any action or determination made in connection with
the operation, administration or interpretation of the Plan, and (ii) the Company shall indemnify, defend and hold harmless each such person from any liability arising from or in connection
with the Plan, except where such liability results directly from such person's fraud, willful misconduct or failure to act in good faith. In the performance of its responsibilities with respect to the
Plan, the Committee shall be entitled to rely upon information and/or advice furnished by the Company's officers or employees, the Company's accountants, the Company's counsel and any other party the
Committee deems necessary, and no member of the Committee shall be liable for any action taken or not taken in reliance upon any such information and/or advice. 

        (f)    Action by the Board.    Anything in the Plan to the contrary notwithstanding, any authority or responsibility
that, under the terms of the Plan, may be exercised by the Committee may alternatively be exercised by the Board. 

        4.     ELIGIBILITY: 

        (a)    Eligible Individuals.    Awards may be granted to officers, employees, directors and consultants of the Company
or any of its Subsidiaries or joint ventures, partnerships or business organizations in which the Company or its Subsidiaries have an equity interest. The Committee shall have the authority to select
the persons to whom Awards may be granted and to determine the number and terms of Awards to be granted to each such Participant. Under the Plan, references to "employment" or "employed" include
Participants who are consultants of the Company or its Subsidiaries. 

        (b)    Grants to Participants.    The Committee shall have no obligation to grant any Eligible Individual an Award or
to designate an Eligible Individual as a Participant solely by reason of such Eligible Individual having received a prior Award or having been previously designated as a Participant. The Committee may
grant more than one Award to a Participant and may designate an Eligible Individual as a Participant for overlapping periods of time. 

4

   
        5.     SHARES SUBJECT TO THE PLAN: 

        (a)    Plan Limit.    Subject to Section 12 of the Plan, the maximum aggregate number of Shares that may be
issued for all purposes under the Plan shall be 3,000,000 (which includes options outstanding under the Prior Plan). Shares to be issued under the Plan may be authorized and unissued shares, issued
shares that have been reacquired by the Company (in the open-market or in private transactions) and that are being held in treasury, or a combination thereof. 

        (b)    Rules Applicable to Determining Shares Available for Issuance.    For purposes of determining the number of
Shares that remain available for issuance under the Plan, the number of Shares corresponding to Awards under the Plan that are forfeited or expire for any reason without having been exercised or
settled, the number of Shares tendered or withheld to pay the exercise price of an Award (if applicable) and the number of shares withheld from any Award to satisfy a Participant's tax withholding
obligations (if applicable) shall be added back to the Plan Limit and again be available for the grant of Awards. The number of Shares remaining for issuance will be reduced by the number of Shares
subject to outstanding Awards and for Awards that are not denominated by Shares, by the number of Shares delivered upon settlement or payment of the Award. 

        (c)    Special Limits.    Anything to the contrary in Section 5(a) above notwithstanding, but subject to
Section 12(b) of the Plan, the maximum number of Shares that may be subject to Options and/or other Awards granted to any Eligible Individual in any calendar year shall not exceed 100,000
Shares. 

        6.     AWARDS
IN GENERAL: 

        (a)    Types of Awards.    Awards under the Plan may consist of Options, Restricted Stock Units, Restricted Stock,
Stock Appreciation Rights and Other Awards. Any Award described in Sections 7 through 10 of the Plan may be granted singly or in combination or tandem with any other Awards, as the Committee may
determine. Awards under the Plan may be made in combination with, in replacement of, or as alternatives to awards or rights under any other compensation or benefit plan of the Company, including the
plan of any acquired entity. 

        (b)    Terms Set Forth in Award Document.    The terms and conditions of each Award shall be set forth in an Award
Document in a form approved by the Committee for such Award, which shall contain terms and conditions not inconsistent with the Plan. Notwithstanding the foregoing, and subject to applicable laws,
the Committee may, in its sole discretion, accelerate (i) the vesting or payment of any Award, (ii) the lapse of restrictions on any Award or (iii) the date on which any Award
first becomes exercisable. The terms of Awards may vary among Participants, and the Plan does not impose upon the Committee any requirement to make Awards subject to uniform terms. Accordingly, the
terms of individual Award Documents may vary. 

        (c)    Termination of Employment.    The Committee shall specify at or after the time of grant of an Award the
provisions governing the disposition of an Award in the event of a Participant's termination of employment with the Company or any of its Subsidiaries. Subject to applicable laws, rules and
regulations, in connection with a Participant's termination of employment, the Committee shall have the discretion to accelerate the vesting, exercisability or settlement of, eliminate the
restrictions and conditions applicable to, or extend the post-termination exercise period of an outstanding Award. Such provisions may be specified in the applicable Award Document or
determined at a subsequent time. Should a Participant's service with the Company be terminated for Misconduct or should a Participant otherwise engage in Misconduct while holding one or more
outstanding options under this Plan, then all those options shall terminate immediately and cease to be outstanding. 

        (d)    Change in Control.    The Committee shall have full authority to determine the effect, if any, of a Change in
Control of the Company on the vesting, exercisability, settlement, payment or lapse of restrictions applicable to an Award, which effect may be specified in the applicable Award Document or determined
at a subsequent time. Except as otherwise specified in an Award Document (or in a 

5

 

Participant's
employment agreement), and subject to applicable laws, rules and regulations, the Board or the Committee shall in its sole discretion, at any time prior to, coincident with or after the
time of a Change in Control, take such actions as it may consider appropriate to maintain the rights of a Participant in an Award granted under the Plan, including, without limitation:
(i) providing for the acceleration of any vesting conditions relating to the exercise or settlement of an Award or that an Award may be exercised or settled in full on or before a date fixed by
the Board or the Committee; (ii) making such other adjustments to the Awards then outstanding as the Board or the Committee deems appropriate to reflect such Change in Control; or
(iii) causing the Awards then outstanding to be assumed, or new rights substituted therefor, by the surviving corporation in such Change in Control. 

        (e)    Dividends and Dividend Equivalents.    The Committee may provide Participants with the right to receive
dividends or payments equivalent to dividends or interest with respect to an outstanding Award, which payments can either be paid currently or deemed to have been reinvested in Shares, and can be made
in Shares, cash or a combination thereof, as the Committee shall determine. 

        (f)    Rights of a Shareholder.    A Participant shall have no rights as a shareholder with respect to Shares covered
by an Award until the date the Participant or his nominee becomes the holder of record of such Shares. No adjustment shall be made for dividends or other rights for which the record date is prior to
such date, except as provided in Section 12(b) of the Plan. 

        (g)    Performance-Based Awards.    The Committee may determine whether any Award under the Plan is intended to be
"performance-based compensation" as that term is used in Section 162(m) of the Code. Any such Awards designated to be "performance-based compensation" shall be conditioned on the achievement of
one or more Performance Targets to the extent required by Section 162(m) of the Code and will be subject to all other conditions and requirements of Section 162(m). The Performance
Targets that may be used by the Committee for such Awards will be based on measurable and attainable financial goals for the Company, one or more of its operating divisions or Subsidiaries or any
combination of the above such as net income, total revenues, operating cash flow, operating margin, operating revenue, revenue growth rates, pretax income, pretax operating income, operating or gross
margin, growth rates, operating income growth, return on assets, total shareholder return, share price, return on equity, operating earnings, diluted earnings per share or earnings per share growth,
or a combination thereof as selected by the Committee, and quantifiable nonfinancial goals. The applicable Performance Targets will be established by the Committee prior to the commencement of the
applicable performance period (or such later date permitted by Section 162(m) of the Code). Each Participant is assigned a target number of Shares (subject to the limitations set forth in
Section 5(c)) payable if Performance Targets are achieved. Any payment of an Award granted with Performance Targets shall be conditioned on the written certification of the Committee in each
case that the Performance Targets and any other material conditions were satisfied. If a Participant's performance exceeds such Participant's Performance Targets, Awards may be greater than the target
number, but may not exceed two hundred percent (200%) of such Participant's target number. The Committee retains the right to reduce any Award if it believes that individual performance does not
warrant the Award calculated by reference to the result. In the event all members of the Committee are not "outside directors" as that term is defined in Section 162(m) of the Code, the grant
and terms of Awards intended to qualify as "performance-based compensation" will be made by a subcommittee appointed in accordance with Section 3(d) of the Plan consisting of two or more
"outside directors" for purposes of Section 162(m) of the Code. 

        7.     TERMS
AND CONDITIONS OF OPTIONS: 

        (a)    General.    The Committee, in its discretion, may grant Options to eligible Participants and shall determine
whether such Options shall be Incentive Stock Options or Nonqualified Stock Options. Each Option shall be evidenced by an Award Document that shall expressly identify the Option as an 

6

 

Incentive
Stock Option or Nonqualified Stock Option, and be in such form and contain such provisions as the Committee shall from time to time deem appropriate. 

        (b)    Exercise Price.    The exercise price of an Option shall be fixed by the Committee at the time of grant or
shall be determined by a method specified by the Committee at the time of grant. Payment of the exercise price of an Option shall be made in any form approved by the Committee at the time of grant. 

        (c)    Term.    An Option shall be effective for such term as shall be determined by the Committee and as set forth in
the Award Document relating to such Option, and the Committee may extend the term of an Option after the time of grant; provided, however, that the term of an Option may in no event extend beyond the
tenth anniversary of the date of grant of such Option. 

        (d)    Payment of Exercise Price.    Subject to the provisions of the applicable Award Document, the exercise price of
an Option may be paid (i) in cash, (ii) by actual delivery or attestation to ownership of freely transferable Shares already owned by the person exercising the Option, (iii) by a
combination of cash and Shares equal in value to the exercise price, (iv) through net share settlement or similar procedure involving the withholding of Shares subject to the Option with a
value equal to the exercise price or (v) by such other means as the Committee, in its discretion, may authorize. In accordance with the rules and procedures authorized by the Committee for this
purpose, the Option may also be exercised through a "cashless exercise" procedure authorized by the Committee that permits Participants to exercise Options by delivering a properly executed exercise
notice to the Company together with a copy of irrevocable instructions to a broker to deliver promptly to the Company the amount of sale or loan proceeds necessary to pay the exercise price and the
amount of any required tax or other withholding obligations. 

        (e)    Incentive Stock Options.    The exercise price per Share of an Incentive Stock Option shall be fixed by the
Committee at the time of grant or shall be determined by a method specified by the Committee at the time of grant, but in no event shall the exercise price of an Incentive Stock Option be less than
one hundred percent (100%) of the Fair Market Value of a Share on the date of grant. No Incentive Stock Option may be issued pursuant to the Plan to any individual who, at the time the Incentive Stock
Option is granted, owns stock possessing more than ten percent (10%) of the total combined voting power of all classes of stock of the Company or any of its Subsidiaries, unless (i) the
exercise price determined as of the date of grant is at least one hundred ten percent (110%) of the Fair Market Value on the date of grant of the Shares subject to such Incentive Stock Option and
(ii) the Incentive Stock Option is not exercisable more than five years from the date of grant thereof. No Participant shall be granted any Incentive Stock Option which would result in such
Participant receiving a grant of Incentive Stock Options that would have an aggregate Fair Market Value in excess of one hundred thousand dollars ($100,000), determined as of the time of grant, that
would be exercisable for the first time by such Participant during any calendar year. The terms of any Incentive Stock Option granted under the Plan shall comply in all respects with the provisions of
Section 422 of the Code, or any successor provision thereto, and any regulations promulgated thereunder. 

        8.     TERMS
AND CONDITIONS OF RESTRICTED STOCK UNITS AND RESTRICTED STOCK: 

        (a)    Restricted Stock Units.    The Committee is authorized to grant Restricted Stock Units to Eligible Individuals.
A Restricted Stock Unit shall entitle a Participant to receive, subject to the terms, conditions and restrictions set forth in the Plan and the applicable Award Document, one or more Shares in
consideration of the Participant's employment with the Company or any of its Subsidiaries. The Restricted Stock Units shall be paid in Shares, cash, or a combination of cash and Shares, with a value
equal to the Fair Market Value of the Shares at the time of payment. 

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        (b)    Restricted Stock.    An Award of Restricted Stock shall consist of one or more shares of Common Stock granted
or sold to an Eligible Individual, and shall be subject to the terms and conditions established by the Committee in connection with the Award and specified in the applicable Award Document. Restricted
Stock may, among other things, be subject to restrictions on transferability, vesting requirements or other specified circumstances under which it may be canceled. 

        9.     STOCK
APPRECIATION RIGHTS: 

        (a)    General.    The Committee is authorized to grant Stock Appreciation Rights to Eligible Individuals. A Stock
Appreciation Right shall entitle a Participant to receive, upon satisfaction of the conditions to payment specified in the applicable Award Document, an amount equal to the excess, if any, of the Fair
Market Value on the exercise date of the number of Shares for which the Stock Appreciation Right is exercised over the grant price for such Stock Appreciation Right specified in the applicable Award
Document. The grant price per share of Shares covered by a Stock Appreciation Right shall be fixed by the Committee at the time of grant or, alternatively, shall be determined by a method specified by
the Committee at the time of grant, but in no event shall the grant price of a Stock Appreciation Right be less than one hundred percent (100%) of the Fair Market Value of a Share on the date of
grant. At the sole discretion of the Committee, payments to a Participant upon exercise of a Stock Appreciation Right may be made in cash or Shares, or in a combination of cash and Shares, having an
aggregate Fair Market Value as of the date of exercise equal to such cash amount. 

        (b)    Methods of Exercise.    In accordance with the rules and procedures established by the Committee for this
purpose, and subject to the provisions of the applicable Award Document and all applicable laws, the Committee shall determine the permissible methods of exercise for a Stock Appreciation Right. 

        (c)    Stock Appreciation Rights in Tandem with Options.    A Stock Appreciation Right granted in tandem with an
Option may be granted either at the same time as such Option or subsequent thereto. If granted in tandem with an Option, a Stock Appreciation Right shall cover the same number of Shares as covered by
the Option (or such lesser number of shares as the Committee may determine) and shall be exercisable only at such time or times and to the extent the related Option shall be exercisable, and shall
have the same term as the related Option. The grant price of a Stock Appreciation Right granted in tandem with an Option shall equal the per share exercise price of the Option to which it relates.
Upon exercise of a Stock Appreciation Right granted in tandem with an Option, the related Option shall be canceled automatically to the extent of the number of Shares covered by such exercise;
conversely, if the related Option is exercised as to some or all of the shares covered by the tandem grant, the tandem Stock Appreciation Right shall be canceled automatically to the extent of the
number of Shares covered by the Option exercise. 

        10.   OTHER
AWARDS: The Committee shall have the authority to specify the terms and provisions of other forms of equity-based or equity-related Awards not described above that
the Committee determines to be consistent with the purpose of the Plan and the interests of the Company, which Awards may provide for cash payments based in whole or in part on the value or future
value of Shares, for the acquisition or future acquisition of Shares, or any combination thereof. 

        11.   CERTAIN
RESTRICTIONS: 

        (a)    Transfers.    Unless the Committee determines otherwise on or after the date of grant, no Award shall be
transferable other than by last will and testament or by the laws of descent and distribution or pursuant to a domestic relations order, as the case may be; provided, however, that the Committee may,
in its discretion and subject to such terms and conditions as it shall specify, permit the transfer of an Award for no consideration (i) to a Participant's family member, (ii) to one or
more trusts established in whole or in part for the benefit of one or more of such family members, (iii) to one or more entities which are beneficially owned in whole or in part by one or more
such family members or (iv) to any other individual or entity permitted under law and the rules of Nasdaq or any other exchange that lists the Shares (collectively, "Permitted Transferees").
Any Award transferred to a Permitted Transferee shall be further transferable only by last will and testament or the laws of descent and distribution or, for no consideration, to another Permitted
Transferee of the Participant. 

        (b)    Award Exercisable Only by Participant.    During the lifetime of a Participant, an Award shall be exercisable
only by the Participant or by a Permitted Transferee to whom such Award has been transferred in accordance with Section 11(a) above. The grant of an Award shall impose no obligation on a
Participant to exercise or settle the Award. 

8

   
        12.   RECAPITALIZATION OR REORGANIZATION: 

        (a)    Authority of the Company and Stockholders.    The existence of the Plan, the Award Documents and the Awards
granted hereunder shall not affect or restrict in any way the right or power of the Company or the stockholders of the Company to make or authorize any adjustment, recapitalization, reorganization or
other change in the Company's capital structure or business, any merger or consolidation of the Company, any issue of stock or of options, warrants or rights to purchase stock or of bonds, debentures,
preferred or prior preference stocks whose rights are superior to or affect the Shares or the rights thereof or which are convertible into or exchangeable for Shares, or the dissolution or liquidation
of the Company, or any sale or transfer of all or any part of its assets or business, or any other corporate act or proceeding, whether of a similar character or otherwise. 

        (b)    Change in Capitalization.    Notwithstanding any provision of the Plan or any Award Document, the number and
kind of Shares authorized for issuance under Section 5 of the Plan, including the maximum number of Shares available under the special limits provided for in Section 5(c), may be
equitably adjusted in the sole discretion of the Committee in the event of a stock split, stock dividend, recapitalization, reorganization, merger, consolidation, extraordinary dividend,
split-up, spin-off, combination, exchange of Shares, warrants or rights offering to purchase Shares at a price substantially below Fair Market Value or other similar corporate
event affecting the Shares in order to preserve, but not increase, the benefits or potential benefits intended to be made available under the Plan. In addition, upon the occurrence of any of the
foregoing events, the number of outstanding Awards and the number and kind of Shares subject to any outstanding Award and the exercise price per Share (or the grant price per Share, as the case may
be), if any, under any outstanding Award may be equitably adjusted (including by payment of cash to a Participant) in the sole discretion of the Committee in order to preserve the benefits or
potential benefits intended to be made available to Participants granted Awards. Such adjustments shall be made by the Committee, in its sole discretion, whose determination as to what adjustments
shall be made, and the extent thereof, shall be final. Unless otherwise determined by the Committee, such adjusted Awards shall be subject to the same restrictions and vesting or settlement schedule
to which the underlying Award is subject. 

        13.   TERM
OF THE PLAN: Unless earlier terminated pursuant to Section 15 of the Plan, the Plan shall terminate on March 31, 2016, except with respect to Awards
then outstanding. No Awards may be granted under the Plan after March 31, 2016. 

        14.   EFFECTIVE
DATE: The Plan shall become effective on the Effective Date; provided, however, that if the Plan is not approved by the stockholders upon submission to them
for approval, the Plan shall be void ab initio. 

        15.   AMENDMENT
AND TERMINATION: Subject to applicable laws, rules and regulations, the Board may at any time terminate or, from time to time, amend, modify or suspend the
Plan; provided, however, that no termination, amendment, modification or suspension of the Plan shall materially and adversely alter or impair the rights of a Participant in any Award previously made
under the Plan without the consent of the holder thereof. Notwithstanding the foregoing, the Committee shall have broad authority to amend the Plan or any Award under the Plan without the consent of a
Participant to the extent it deems necessary or desirable (a) to comply with, or take into account changes in, applicable tax laws, securities laws, accounting rules and other applicable laws,
rules and regulations or (b) to ensure that an Award is not subject to interest and penalties under Section 409A of the Code. 

        16.   MISCELLANEOUS:

        (a)    Tax Withholding.    The Company or a Subsidiary, as appropriate, may require any individual entitled to receive
a payment in respect of an Award to remit to the Company, prior to such payment, an amount sufficient to satisfy any applicable tax withholding requirements. In the case of an Award payable in Shares,
the Company or a Subsidiary, as appropriate, may permit such individual to satisfy, 

9

 

in
whole or in part, such obligation to remit taxes by directing the Company to withhold shares that would otherwise be received by such individual or to repurchase shares that were issued to such
individual to satisfy the minimum statutory withholding rates for any applicable tax withholding purposes, in accordance with all applicable laws and pursuant to such rules as the Committee may
establish from time to time. The Company or a Subsidiary, as appropriate, shall also have the right to deduct from all cash payments made to a Participant (whether or not such payment is made in
connection with an Award) any applicable taxes required to be withheld with respect to such payments. 

        (b)    No Right to Awards or Employment.    No person shall have any claim or right to receive Awards under the Plan.
Neither the Plan, the grant of Awards under the Plan nor any action taken or omitted to be taken under the Plan shall be deemed to create or confer on any Eligible Individual any right to be retained
in the employ of the Company or any Subsidiary or other affiliate thereof, or to interfere with or to limit in any way the right of the Company or any Subsidiary or other affiliate thereof to
terminate the employment of such Eligible Individual at any time. No Award shall constitute salary, recurrent compensation or contractual compensation for the year of grant, any later year or any
other period of time. Payments received by a Participant under any Award made pursuant to the Plan shall not be included in, nor have any effect on, the determination of employment-related rights or
benefits under any other employee benefit plan or similar arrangement provided by the Company and the Subsidiaries, unless otherwise specifically provided for under the terms of such plan or
arrangement or by the Committee. 

        (c)    Securities Law Restrictions.    An Award may not be exercised or settled and no Shares may be issued in
connection with an Award unless the issuance of such shares has been registered under the Securities Act of 1933, as amended, and qualified under applicable state "blue sky" laws and any applicable
foreign securities laws, or the Company has determined that an exemption from registration and from qualification under such state "blue sky" laws is available. The Committee may require each
Participant purchasing or acquiring Shares pursuant to an Award under the Plan to represent to and agree with the Company in writing that such Eligible Individual is acquiring the Shares for
investment purposes and not with a view to the distribution thereof. All certificates for Shares delivered under the Plan shall be subject to such stock-transfer orders and other restrictions as the
Committee may deem advisable under the rules, regulations, and other requirements of the Securities and Exchange Commission, any exchange upon which the Shares are then listed, and any applicable
securities law, and the Committee may cause a legend or legends to be put on any such certificates to make appropriate reference to such restrictions. 

        (d)    Section 162(m) of the Code.    The Plan is intended to comply in all respects with Section 162(m)
of the Code. 

        (e)    Awards to Individuals Subject to Laws of a Jurisdiction Outside of the United States.    To the extent that
Awards under the Plan are awarded to individuals who are domiciled or resident outside of the United States or to persons who are domiciled or resident in the United States but who are subject to the
tax laws of a jurisdiction outside of the United States, the Committee may adjust the terms of the Awards granted hereunder to such person (i) to comply with the laws of such jurisdiction and
(ii) to permit the grant of the Award not to be a taxable event to the Participant. The authority granted under the previous sentence shall include the discretion for the Committee to adopt, on
behalf of the Company, one or more sub-plans applicable to separate classes of Eligible Individuals who are subject to the laws of jurisdictions outside of the United States. 

        (f)    Satisfaction of Obligations.    Subject to applicable law, the Company may apply any cash, Shares, securities
or other consideration received upon exercise or settlement of an Award to any obligations a Participant owes to the Company and the Subsidiaries in connection with the Plan or otherwise, including,
without limitation, any tax obligations or obligations under a currency facility established in connection with the Plan. 

10

 

        (g)    Unfunded Plan.    The Plan is intended to constitute an unfunded plan for incentive compensation. Prior to the
issuance of Shares in connection with an Award, nothing contained herein shall give any Participant any rights that are greater than those of a general unsecured creditor of the Company. In its sole
discretion, the Committee may authorize the creation of trusts or other arrangements to meet the obligations created under the Plan to deliver Shares with respect to awards hereunder. 

        (h)    Award Document.    In the event of any conflict or inconsistency between the Plan and any Award Document, the
Plan shall govern and the Award Document shall be interpreted to minimize or eliminate any such conflict or inconsistency. 

        (i)    Application of Funds.    The proceeds received by the Company from the sale of Shares pursuant to Awards will
be used for general corporate purposes. 

        (j)    Headings.    The headings of sections herein are included solely for convenience of reference and shall not
affect the meaning of any of the provisions of the Plan. 

        (k)    Section 409A of the Code.    If any provision of the Plan or an Award Agreement contravenes any
regulations or Treasury guidance promulgated under Section 409A of the Code or could cause an Award to be subject to the interest and penalties under Section 409A of the Code, such
provision of the Plan or any Award Agreement shall be modified to maintain, to the maximum extent practicable, the original intent of the applicable provision without violating the provisions of
Section 409A of the Code. Moreover, any discretionary authority that the Committee may have pursuant to the Plan shall not be applicable to an Award that is subject to Section 409A of
the Code to the extent such discretionary authority will contravene Section 409A or the regulations or guidance promulgated thereunder. 

        (l)    Governing Law.    Except as to matters of federal law, the Plan and all actions taken thereunder shall be
governed by and construed in accordance with the laws of the State of Nevada (other than its conflict of law rules). 

        AS
APPROVED BY THE BOARD OF DIRECTORS AND STOCKHOLDERS OF ALLEGIANT TRAVEL COMPANY. 

11

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ALLEGIANT TRAVEL COMPANY 2006 LONG-TERM INCENTIVE PLAN

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