Document:

MOTR 2011.9.30 EX 10.14

FOURTH AMENDMENT 
TO THE SECOND AMENDED AND RESTATED 
WIRELESS SERVICES AGREEMENT #00014249

This Fourth Amendment (this “Fourth Amendment”) to the Second Amended and Restated Wireless Services Agreement #00014249 of July 22, 2005 between Motricity, Inc., f/k/a InfoSpace Mobile, Inc. (“Motricity” or “Supplier”) and AT&T Mobility LLC (“AT&T Mobility” or “AT&T”) (the “Agreement”), is made and entered into this  1st day of September,  2011 (“Fourth Amendment Effective Date”).  Such parties are referred to herein individually as a “Party,” and collectively as the “Parties”.

WHEREAS, InfoSpace has provided certain Services to AT&T Mobility pursuant to the Agreement;

WHEREAS, Cingular Wireless LLC changed its name to AT&T Mobility LLC on January 8, 2007;

WHEREAS, Motricity, Inc. acquired certain assets of InfoSpace on December 28, 2007 and assumed all of the rights and obligations of InfoSpace under the Agreement; 

WHEREAS, Motricity, Inc. and AT&T entered into that certain First Amendment to the Agreement on March 1, 2007 (the “First Amendment”); 

WHEREAS, Motricity, Inc. and AT&T entered into that certain Second Amendment to the Agreement on October 1, 2008 (the “Second Amendment”); 

WHEREAS, Motricity, Inc. and AT&T entered into that certain Third Amendment to the Agreement on June 30, 2009 (the “Third Amendment”); and

WHEREAS, Motricity and AT&T desire to perpetuate and continue their relationship, by doing business under the terms of the Agreement, as amended and set forth herein.

NOW, THEREFORE, in consideration of the premises and the covenants hereinafter contained, the Parties hereto agree as follows:
		
	1.
	Except as otherwise provided herein, all of the terms, covenants and conditions used, but not defined, herein shall have the meanings ascribed to them in the Agreement. In the event of a conflict between the terms and conditions hereof, and the terms and conditions of the Agreement, the specific terms and conditions set forth in this Fourth Amendment shall govern.

		
	2.
	Section 1 “Definitions” of the Agreement shall be amended to add/delete/modify the following definitions (as noted below).  Additional definitions may be found within the Agreement and related Amendments. 

“AppService” means the AT&T service that will allow AT&T Subscribers to easily access digital content (such as games, applications, widgets, Ringtones and Answertones, etc.)” from a Storefront and delivery of such content is an integral part of the service from a Device, Computer, predefined APIs or authorized AT&T customer premise equipment as contemplated by the AT&T Requirements and/or any other similar content offering as more fully described in AT&T Agreement Number 20100607.090.S.002.

“AT&T Stakeholder(s)” means an AT&T individual/organization including, but is not limited to product realization, engineering, customer support, operations and marketing.

“ATT Vendor(s)” means the AT&T business partners under contract with AT&T to provide services that the parties may agree from time to time are appropriate to include as part of the Lifecycle Managed Services.

“Extended Business Hours” means Monday through Friday, 9:00 AM to 7:00 PM Eastern Time.

“Incident” is as defined in the respective Service Level Agreements for ATT.Net and MEdia Net Services. 

“Lifecycle Managed Services” means the services, roles and responsibilities for Content Management, Release Management and Lifecycle Management, etc. as detailed in Section B (9) of Exhibit A-4 Services.

“Lifecycle Manager(s)” means the Motricity individual(s) assigned to AT&T to perform the Lifecycle Managed Services

“SPOC” means a single point of contact for AT&T Stakeholders to engage Motricity support

“Storefront” means the AT&T AppCenter where AT&T Subscribers can access digital content.

		
	3.
	The Agreement is hereby amended to add a new Table of Contents for Services as detailed in Exhibit A-4 Services Table of Contents Supplement. 

		
	4.
	The Agreement is hereby amended to add Exhibit A-4 Services: Content Management and Customer Lifecycle Management Services

		
	5.
	The Agreement is hereby amended to add Exhibit C-4 Commercial Terms: Lifecycle Management Services

		
	6.
	Exhibits A-4 Table of Contents and Descriptions of Services, Exhibit C-4, Commercial Terms for Lifecycle Managed Services, Appendices 1, 2 and 3 are incorporated into the Agreement by this reference.

		
	7.
	The terms and conditions of the Agreement in all other respects remain unmodified and in full force and effect.

IN WITNESS WHEREOF, Motricity and AT&T have each caused this Fourth Amendment to be executed by its duly authorized representative, which may be in duplicate counterparts, each of which will be deemed to be an original instrument, as of the Fourth Amendment Effective Date above.

	
				
	Motricity, Inc.
	AT&T Services, Inc.

	 
	 
	On behalf of its Affiliate AT&T Mobility LLC

	 
	 
	 
	 

	By:
	/s/ James R. Smith, Jr.
	By:
	***

	 
	 
	 
	 

	Print Name:
	James R. Smith, Jr.
	Print Name:
	***

	 
	 
	 
	 

	Title:
	Interim CEO
	Title:
	***

	 
	 
	 
	 

	 
	10/12/2011
	 
	10/10/2011

	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

EXHIBIT A-4 – SERVICES
TABLE OF CONTENTS - SUPPLEMENT

Exhibit A – Services is amended to insert the table of contents to reflect updates to Section headers and numbering sequence as of the Fourth Amendment Effective Date:

		
	A.
	Services

		
	B.
	Description of Services. 

1.    Platform and Services; Legacy Services
(a)    Platform and Services
(b)    Legacy Services

2.    Content
(a)    AT&T Sourced Content
(i)    Integration with AT&T Sourced Content
(b)    Motricity Sourced Content
(i)    Modification of Motricity Sourced Content

3.    PIM/Email Service

4.    Personalized/Customized Content

5.    Device Client Services in support of ATT.NET Service

6.    Partner Integration Services

7.    Web and/or WAP Services

8.    Service Requests and Levels of Effort

9.  Lifecycle Managed Services 

		
	C.
	Motricity Supported Devices

		
	1.
	Current Devices

		
	2.
	New Devices

		
	a.
	MEdia Net and Legacy Services

		
	b.
	ATT.Net Service

		
	3.
	AT&T Network; Gateways

		
	4.
	Additional Support

		
	D.
	Reporting

		
	(a)
	Usage Reports

		
	(b)
	Legacy Usage Reports

		
	(c)
	Legacy Alert Reports

		
	(d)
	General Services Report

		
	E.
	Research and Development

		
	F.
	Research and Development Remedies

		
	G.
	Securities and Fair Disclosure

 
EXHIBIT A-4 – SERVICES

Exhibit A – Services is amended to add the following terms in support of the MEdia Net and ATT.Net Services, which are in addition to the Services Motricity is already providing to AT&T under the Agreement.

For the avoidance of doubt, the terms of this Exhibit A-4 controls in the event of any conflict with other provisions of the Agreement, solely as it pertains to the Lifecycle Managed Services.

		
	A.
	 Lifecycle Managed Services

Motricity will provide AT&T with the Lifecycle Managed Services in support of the MEdia Net and ATT.Net services (referred to individually as a "Service" or collectively as "Services") and in conformance with the terms and conditions of this Exhibit A-4.  

		
	B.
	Description of Services. 

		
	9.
	Lifecycle Manage Services.  The following provisions collectively define the Lifecycle Managed Services to be performed by the Lifecycle Manager and are hereby incorporated into Exhibit A.

		
	9.1
	      Content management 

Motricity will publish Content for MEdia Net and ATT.Net Services as provided herein using processes mutually agreed upon and detailed within Appendix 1 in conformance with service levels described in this Section 9.1(collectively “Content Management”) covering:

A. General Overview of Content Publishing
		
	◦
	Weekly publish

		
	◦
	Daily publish

		
	◦
	Trade out feeds links, text, images, and tiles

		
	◦
	Post new promos

		
	◦
	Test Content publishes on Devices to ensure success and content validity

		
	◦
	Add and remove Devices for links, categories, promos, and feeds

		
	◦
	Participate in Content publishes during maintenance releases when applicable

		
	◦
	Create Change Requests and Work Requests for CPS (Content Provisioning System) if applicable

		
	◦
	Manage SMCE feed notifications and work with AT&T marketing on resolution for failing feeds

		
	B.
	Service Levels for Content Ingestion

Motricity shall comply with the content publishing targets as provided in Appendix 1  

9.2     Release Management 
Motricity will serve as AT&T’s release manager for the System that supports the ATT.Net and/or Media Net Services (collectively Release Management) as detailed in this Section 9.2:  

All activities defined herein apply once a Statement of Work, Change Request or Work Order has been executed by the parties. AT&T reserves 

the right to recall Release Management activities for specific projects or efforts.

Standard Support:

		
	◦
	Release management will include supporting internal work efforts driven by AT&T data service and network teams, changes to sustain the Motricity systems, change requests and other activities managed via standard maintenance releases.

		
	◦
	Requirements – initial – Motricity will coordinate review of the core requirements for the request submitted in the Work Request based on internal System / Service Request.

		
	•
	Motricity will provide initial draft of requirements for Work Requests 

		
	•
	Motricity will ensure final requirements are in alignment with AT&T Stakeholders

		
	•
	Motricity will engage/manage work efforts with AT&T Vendors as applicable, final requirements, milestones, wireframes and report mock-ups as appropriate for AT&T approval. These will be updated if scope changes. 

		
	•
	Motricity will adhere to AT&T release processes

		
	◦
	Ensure wireframes, test cases and requirements are updated should work result in changes to the user experience.

		
	◦
	Maintain a roadmap and communicate roadmap status  as part of weekly meeting

		
	◦
	Coordinate AT&T quality engineering test team engagement resources for user acceptance testing which includes providing AT&T product management the scope of the needed validation.  AT&T product management will engage AT&T quality engineering test teams and ensure funding, resource availability and scheduling. 

		
	◦
	Release Manager to coordinate remaining tasks for the collaborative efforts between AT&T quality engineering test teams, AT&T product team and Motricity

		
	◦
	Serve as AT&T representative during development and through night of release

		
	•
	Managing testing efforts and ensuring short interval schedule milestones are met

		
	•
	Key stakeholder for AT&T business go/ no go decision

		
	•
	Provide release updates to key AT&T stakeholders

		
	•
	Manage post user acceptance testing and release defects found in production

Non-Standard Support
Where requested by AT&T and agreed upon by Motricity, the parties will execute a Work Order or Change Request for the Lifecycle Manager to perform non-standard support to include applicable fees (if any).

		
	9.3
	Lifecycle Management  

Motricity will provide AT&T with lifecycle management services as described below and collectively referred to as “Lifecycle Management”: 

		
	◦
	Develop Key Performance Indicator (KPI) reporting template for monthly delivery to AT&T with specifics as mutually agreed upon between the AT&T Vendor and AT&T.

		
	◦
	Manage AT&T Vendors for Media Net and ATT.Net Services to the terms and conditions of the respective service level agreement(s). See Appendix 2 for the current contact information for AT&T and the  AT&T Vendors

		
	◦
	Host and facilitate meetings and/or calls with AT&T and AT&T Vendor personnel

		
	◦
	Track and move to resolution all Service Issues, Service Defects/ or Incidents

		
	◦
	Serve as incident manager for Sev1 and Sev2 Incidents on Motricity, other AT&T Vendor and/or AT&T Incident bridges.  

		
	◦
	Escalate within AT&T and the AT&T Vendor as appropriate

		
	◦
	Review AT&T Vendor service level agreement reports and root cause analyses and provide executive summary with recommendation to the respective AT&T Stakeholders (to include product teams and his/her delegates) concerning the reports.

		
	◦
	Track/report NPC’s.

		
	◦
	Provide AT&T internal communications for end user or revenue impacting events

		
	◦
	Manage communication RACI (Responsible, accountable, consulted and Informed) for AT&T internal stakeholders. Used to communicate larger issues to AT&T Stakeholders during major impacting events.  Communication frequency is dependent on the issue. The AT&T communication process will be as follows 

Serve as SPOC for AT&T Stakeholders
		
	◦
	Review and facilitate Work Requests to/from AT&T Vendors

		
	•
	Requests to be reviewed and clearly defined to the AT&T Vendor within 1 business day from receipt of final requirements from AT&T marketing

		
	◦
	Facilitate reporting requests to vendors

		
	•
	Requests to be reviewed and clearly defined to the vendor within 1 business day from receipt of final requirements from AT&T marketing

		
	◦
	Monthly reporting meetings

		
	◦
	Weekly/ monthly operations calls

		
	•
	Validate data relayed is accurate according to tracked items from the month

		
	•
	Follow up/ agreement/ track any non performance compensation’s post receipt

		
	◦
	Weekly marketing calls

		
	◦
	Report on operations status

		
	◦
	Quarterly capacity Review

		
	◦
	SPOC and escalation point for all internal AT&T Stakeholders to engage Motricity support teams.

Device Client / Onboarding Support Obligations
		
	◦
	Support weekly call to share technical approval dates and other needed information that cannot be sent in email

		
	◦
	Support AT&T quality engineering test teams escalations for Motricity support

		
	◦
	Engage device team as needed for issues such as user agent headers needing to be added, escalated defects etc.  Support may require Motricity to open and track salesforce cases

		
	◦
	Devices to be sent directly to Motricity instead of AT&T, adhering to current AT&T process

		
	◦
	Device issues sent directly to Motricity for resolution, adhering to current AT&T process

Merchandising and content provider support
		
	◦
	Weekly content calls with marketing Leads 

		
	◦
	Review salesforce case report and/ or queue to ensure there is either no delay on Motricity or AT&T marketing side in order to resolve.

		
	◦
	Marketing to escalate directly to Motricity

		
	◦
	Investigate user interface issues

		
	◦
	Manage AT&T Dev Central site updates to documentation and developer support

		
	◦
	Ensure merchandising recommendations are being delivered as expected

Revenue investigations
		
	◦
	Proactively track all Key Metrics Indicators (KPI) and present in weekly meetings

		
	•
	Revenue – overall and by category (Omniture/ Partner BI)

		
	◦
	Identify and research anomalies 

		
	◦
	Communicate changes in trends to AT&T

		
	◦
	Engage operations (Motricity Carrier Care/ ATT operations) if there appears to be a revenue leak.

		
	◦
	Engage marketing if needed

Incident management
		
	◦
	Extended communication

		
	•
	Provide AT&T internal communications for end user or revenue impacting events

		
	•
	Drive incident calls from a business perspective including focus on user experience, revenue and business impact to ensure the level is correct and working team has all the impact data. 

		
	•
	Confirm service level agreement terms are complied with as defined post event and all open action items are tracked.

Cross functional support
		
	◦
	Manage all escalations from internal AT&T teams

		
	◦
	Manage work requests from internal AT&T teams

		
	◦
	Manage prioritization of work streams in-life

		
	◦
	SPOC and Escalation point for all internal teams to engage Motricity Support teams.

3rd Party partner manager for the following: 
		
	◦
	Support and track open items with 3rd parties. 

		
	◦
	Confirm any hosting or invoice impacting items are tracked for review at end of month

		
	◦
	***

		
	•
	bi-weekly operations call

		
	•
	manage incidents

	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

		
	◦
	***

		
	◦
	***

		
	◦
	Content Providers

		
	◦
	SPOC and escalation point for all AT&T internal teams to engage Motricity support teams.

AT&T asset tagging portal hardware
		
	◦
	Manage resource that AT&T contracts for the tagging

Serve as SPOC for AT&T Product Management Center – Tier 2 Customer Care (PMC) and business care groups
		
	◦
	These teams will engage Carrier Care directly for issues but there are deliverables for lifecycle team

		
	•
	Escalation contact – should PMC experience issues etc they will engage the Lifecycle manager

		
	•
	Support for processes – work with M&P (Methods and Procedures) to ensure the data is accurate for end user facing triage steps and subsequent processes.

		
	◦
	SPOC and escalation point for all internal teams to engage Motricity Support teams.

		
	9.5. 
	Lifecycle Managed Services – Transition from AT&T to Supplier 

Motricity will provide a Lifecycle Manager within one (1) week from the Fourth Amendment Effective Date (the “Transition Start Date”) to begin training and transitioning of the described functions as described in this Section 9. A tracking sheet will be created and each task will be reviewed weekly with the relevant AT&T personal for transition status. The status will be recorded as a percentage of completion of the transition. The intent is to be fully transitioned within thirty (30) days of the Transition Start Date, depending on the availability of AT&T resources to support the training and transition (the “Transition Period”). 

At the end of the Transition Period either party has a ten (10) day window (e.g., between day 30 and day 40) in which to terminate the Lifecycle Managed Services in whole or in part,  if the party reasonably believes the combined teams are unable to overcome material transition difficulties.  The termination will be effective 5 days after the party’s receipt of written notice.

		
	9.6.
	 Lifecycle Manager Role / General Terms

Motricity will have a designated primary and secondary Lifecycle Manager, and point of escalation for AT&T. The Lifecycle Manager will maintain a report for AT&T, including status on open actions for related to the services described in Section C. The report will be reviewed with a designated AT&T person. 

		
	•
	The Lifecycle Manager will acknowledge all requests and inquiries in one (1) business day. 

		
	•
	The Lifecycle Manager will proactively communicate all events causing an end user or revenue impact to stakeholders. Communication initiation and frequency is dependent on level of impact.

		
	•
	Lifecycle Manager to support weekly/monthly lifecycle and operations meetings within month period, unless meetings are mutually agreed to be cancelled 

		
	•
	Lifecycle Manager to communicate “known” major events to AT&T Stakeholders within one (1) hour during business hours and one (1) day prior for scheduled downtime scheduled within 24 hours. 

	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

		
	•
	Downtime events - The Lifecycle Manager (primary or secondary) will join Incident calls within fifteen (15) minutes of being contacted.

		
	•
	Lifecycle Manager to validate, ensure delivery and storage of the reports on SLA performance indicators as defined in the vendor Service Level Agreements. 

		
	•
	Release Management – Specific to Releases in support of the in-life/ sustainment system not releases currently managed by Product Realization. Lifecycle Manager to manage work efforts and deliver updates for maintenance activities outside a statement of work as defined in section C (i.e. a work request implemented into production without a point release).

		
	•
	The primary or secondary Lifecycle Manager will be attend the Release calls during launch and as defined in this Section 9.

9.7. Lifecycle Managed Service Intake and Non-performance Credits 

AT&T Stakeholders identify issues, performance concerns of ATT.Net and MEdia Net Service and provide written notification to the Lifecycle Manager which may be in the form of emails, entry via sales force case tool, etc.  (“Service Issues”) along with the level of importance for the Service Issue (referred to as a “Priority” or “Priority Level”)

Services Issues will be captured in weekly report and presented to the AT&T Stakeholders (marketing and product owners). The frequency of the report delivery and/ or alignment call with the AT&T Stakeholders may change dependent on the needs of the business and upon mutual agreement of the parties.  A sample report is included in Appendix 3. 

Should a change in Priority (P1, P2, P3, and P4) be needed (adjusted up/down) then approval will be obtained from the AT&T submitter (e.g., AT&T Marketing).  Motricity will use best efforts to meet the priority needs of all AT&T submitters.  In the event there are competing priorities that impact priorities between AT&T submitters, is potentially NPC impacting  and the Life Cycle Manager cannot resolve, the Lifecycle Manager may escalate the issue to the product realization owner for the respective ATT.Net and/or MEdia Net Service for resolution.

For purposes of this Exhibit A-4 Supplier’s span of control is defined as action items the Lifecycle Manager has accepted and excludes delays due to AT&T internal teams and third parties. The intent is to ensure appropriate level of focus on events as classified by AT&T Stakeholders and the Lifecycle Manager.

In addition to the performance criteria and service levels set forth otherwise in the Agreement, Supplier’s performance of the Lifecycle Managed Services shall be measured, in part, by the performance metrics set forth in Table A below:

Table A.  Service Issue Performance Metrics

	
				
	Priority
Level
	Task
	Interfaces with AT&T Stakeholders Note 2
	Expectation

	1
	Service Issue support, prioritization and management to be tracked and documented in a manner approved by AT&T
	Emails / Motricity Salesforce (SF) Case tool / AT&T Quality Center and Motricity Carrier Care
	Service Issues assigned Priority Level 1 will be closed or moved to established Service/Incident management tools ***. 

	2
	Service Issue support, prioritization and management to be tracked and documented in a manner approved by AT&T
	Emails/ Motricity Salesforce (SF) Case tool / AT&T Quality Center and Motricity Carrier Care
	Service Issues assigned Priority Level 2 will be closed or moved to established Service/Incident management tools ***. 

	3
	Service Issue support prioritization and management to be tracked and documented in a manner approved by AT&T
	Emails/Motricity Salesforce (SF) Case tool/ AT&T Quality Center
	Service Issues assigned Priority Level 3 will be closed or moved to established Service/Incident management tools ***. 

	1
	Device Support / On-Boarding Obligations
	AT&T Quality Center
	Service Issues for new Devices must be resolved by ***. Note 1

Note 1: Device on boarding defects are pre set for severity type based on test cases and are non-negotiable unless a feature has been changed and the test case requiring an update. AT&T marketing and product teams will need to approve test case changes. 
Note 2 Particular interface/communication methods will be determined by the applicable AT&T Stakeholder and the Lifecycle Manager. 

NPCs for Service Issues

In the event Supplier fails to meet the   performance metrics for Service Issues set forth in Table A above, six (6) times within a calendar month then Supplier shall ***

9.8 Service Level Reporting 
Unless otherwise agreed in writing, Supplier will provide AT&T with service level reporting for Lifecycle Managed Services on a monthly basis.  The reports are due by the tenth (10th) business day following the monthly reporting period (e.g. September report to be provided by October 10th). These reports will include:
		
	•
	List of Content Management – Service Issues/ Service Defects / Incidents which includes but is not limited to unique identification of the Service Defect/Incident for a calendar  month, timeframe elapsed (as measured against each respective Content Management Service Level set forth above).

		
	•
	List of all other Lifecycle Managed Service Issues / Service Defects / Incidents for the calendar month, the related performance metric target and Supplier’s actual performance where performance metric target not met, reason for not meeting performance metric /service level and corrective action being taken.

		
	•
	Non Performance Compensation Reports that include detailed and summary level information for Service Issues / Defects / Incidents in which NPCs apply.

	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

9.9  AT&T Termination .

		
	A.
	Termination for Convenience: In addition to the termination rights set forth in Section 9.5 of this Fourth Amendment,  AT&T reserves the right to terminate the Lifecycle Managed Services in whole or in part upon *** advance written notice, with termination to take effect on the last day of the month in which the *** period expired.  For example, AT&T provides its written notice of termination on September 15, 2011.  The termination effective date would be ***.

		
	B.
	Termination for Cause:  As it pertains to the Lifecycle Managed Services, AT&T may terminate the Lifecycle Managed Services upon Motricity failure to perform its Lifecycle Managed Services as set forth in this Fourth Amendment, provided that (a) Motricity receives written notice describing the non-performance in reasonable detail and demanding that it be cured, (b) Motricity does not cure the non-performance within *** following its receipt of such notice, and (c) following the expiration of the *** cure period, AT&T sends a second written notice to Motricity that it has terminated the Lifecycle Managed Services.  

		
	C.
	Lifecyle Managed Services Transfer:  Upon AT&T’s written request, the parties will support a Transfer of the Lifecycle Managed Services back to AT&T or another service provider, subject to the applicable provisions of Section 7.4 Obligations upon Termination or Transition of Service as set forth in the Second Amendment.

		
	D.
	Chronic Failures means Motricity has had *** of non-performance issues with the Lifecycle Managed Services within *** period, in which AT&T has communicated its performance issues in writing with Supplier personnel and management personnel (“Chronic Failure”).  AT&T shall have the right, in its sole discretion, to terminate the Lifecycle Managed Services for cause or to provide Motricity notice of AT&T’s intent to develop a “Get Well Plan in response to a Chronic Failure.” In the event that AT&T delivers a “Get Well Plan” notice, the parties will use good faith efforts to agree to and execute on a plan for Motricity to remedy the applicable performance failures and meet the service levels set forth in this Exhibit A-4.  Upon implementation of any such mutually agreed plan, a new five month measurement period to determine compliance with the service level/performance requirements will commence.          

	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

EXHIBIT C-4 – COMMERCIAL TERMS FOR 
LIFECYCLE MANAGED SERVICES
1.    Managed Service Fee:  ***
The monthly service fee for the Lifecycle Managed Services for the ATT.Net and Media Net Services is listed in the table below (the “Managed Service Fee”).    The Managed Service Fee begins in the first month in which the Services are provided, currently expected to be September, 2011.
	
		
	AT&T Service(s)
	Monthly Managed Service Fee

	ATT.Net and Media Net
	***

	AppService Note 4 
	***

Note 3: The Managed Service Fee for ATT.Net and MEdia Net Services is dependent on AT&T also procuring similar services for the AT&T AppService.  If the AT&T no longer uses the Content Management and Customer Lifecycle Management Services for the AppService, the fee will be *** unless otherwise agreed by the parties.  In the event the AppService fees are renegotiated to include the fees for the Lifecycle Managed Services, the fees in this Exhibit C-4 will remain at ***.
Note 4: Provided for informational purposes
	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

Appendix 1 
Below are the current Publishing Plans for Media Net and ATT.Net Services. Changes to the plans can occur by mutual agreement of AT&T and Motricity. Changes to the plans will be documented by Motricity and approved by AT&T.  

Publishing Plan for MEdia Net:

		
	1.
	There will be one major publish at the beginning of the week on Monday. 

		
	a.
	Motricity will update a single Promo Bar Slot for the following categories. 

		
	i.
	What’s Hot

		
	ii.
	Home Page

		
	iii.
	Sports

		
	iv.
	Email & Friends

		
	v.
	News

		
	vi.
	Weather & Travel

		
	vii.
	Movies

		
	viii.
	Music

		
	ix.
	Chat & Date

		
	x.
	Finance

		
	xi.
	Portals

		
	xii.
	Maps & Directory

		
	xiii.
	Latino

		
	xiv.
	Shopping

		
	b.
	The Monday’s content publish must be submitted to Motricity by *** for completion by Monday. 

		
	c.
	AT&T Marketing will update all Editorial Bars for the Monday publish 

		
	d.
	What’s Hot Category content updates should not contain more than 15 slots. 

		
	e.
	Both Teams will perform content validation. 

		
	2.
	Publishes during the week, should contain no more than three category Promo Bars to be updated and performed by Product. 

		
	a.
	Editorial Bars are updated by AT&T Marketing and under Marketing’s discretion. 

		
	3.
	Updates to Mall Assets will require a two business days turn around. 

		
	4.
	Ad-hoc changes should have a one to three business day turn around depending on severity and priority. 

		
	5.
	Nightly scheduled auto-publishes will be performed ***. 

		
	6.
	Weekly Deck Change Request within CPS and CRISP must be received by ***. 

		
	7.
	All links, feeds, channels, categories, activelinks, and deck structure will be managed by Motricity. 

		
	8.
	Publishing issues related to CPS or Portal will be handled by Motricity via Carrier Care. 

		
	9.
	In case of emergency or absence, all publishing duties mentioned above will handled by AT&T Marketing with the assistance of Motricity. 

Publishing Plan for ATT.Net:

		
	1.
	There will be one major publish at the beginning of the week on Monday. 

		
	a.
	AT&T Marketing will program the content changes. 

		
	b.
	Motricity will publish and assist with validation. 

		
	2.
	Weekly Deck Change Requests must be received by Motricity by *** 

		
	3.
	Ad-hoc changes will have a one to three business days turn around depending on severity and priority. 

	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

		
	4.
	All links, feeds, channels, categories, tiles, and deck structure will be managed by Motricity. 

		
	5.
	Nightly scheduled auto-publishes will be performed by ***. 

		
	6.
	Publishing issues related to CPS or Portal will be handled by Motricity via Carrier Care. 

		
	7.
	In case of emergency or absence, all publishing duties mentioned will handled by AT&T Marketing with the assistance of Motricity. 

	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

Appendix 2
Internal and External Partner Matrix for ATT.Net and MEdia Net Services

	
				
	Interface
	System/Service
	AT&T Stakeholder
	Partner Contact

	Marketing Contact for Changes to ATT.Net and MEdia net
	ATT.Net and MEdia net
	***
	***

	Music, Entertainment, Chat & Date
	ATT.Net and MEdia net
	***
	***

	Sports, News, Weather & Travel, Finance, Latino
	ATT.Net and MEdia net
	***
	***

	Local Wireless (on ATT.Net only)
	ATT.Net and MEdia net
	***
	***

	***
	ATT.Net and MEdia net
	***
	***

	***
	ATT.Net and MEdia net
	***
	***

	***
	ATT.Net and MEdia net
	***
	***

	***
	ATT.Net, MEdia net
	***
	***

	***
	ATT.Net, MEdia net and
	***

	***

	***
	ATT.Net, MEdia net
	***
	***

	 
	 
	 
	 

	OEM - devices
	ATT.Net, MEdia net
	***
	***

	***
	ATT.Net, MEdia net and
	***
	***

	WAP MyAccount
	ATT.Net, MEdia net and
	***
	***

	***
	ATT.Net, MEdia net and
	***
	***

	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

Appendix 3 ***

	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.MOTR 2011.9.30 EX 10.15

	
		
	
	

		
	1.
	PURPOSE

The purpose of the Motricity, Inc. (the “Company”) Corporate Incentive Plan (the “Plan”) is to drive a culture focused on organizational performance.  The Plan is intended to deliver “pay-for-performance” through annual incentive payments based on overall Company performance.  The Plan is intended to provide all eligible employees (the “Participants”) with additional compensation for their contribution to the achievement of the Company’s objectives, encouraging and stimulating superior performance by such individuals, and assisting and retaining highly qualified employees. 

		
	2.
	    DEFINITIONS

Definitions for specific terms used within this Plan document are identified below.

		
	A.
	“Adjusted Net Income” is the Company’s net income (loss) determined in accordance with U.S. generally accepted accounting principles (U.S., GAAP) adjusted to exclude amortization of purchased intangibles, stock-based compensation expense, restructuring expenses, asset impairments and M&A transaction related charges including abandoned transaction charges and non-cash tax expense consistent with the definition used for our public market reporting.  For the avoidance of doubt, Adjusted Net Income includes, without limitation, expenses associated with payments under the Plan, payments under the Company’s 2011 Sales Incentive Plan, and payments under any other compensation plan of the Company.

		
	B.
	“Affiliate” means each of the following:  (a) any Subsidiary; (b) any Parent; (c) any corporation, trade or business (including, without limitation, a partnership or limited liability company) which is directly or indirectly controlled 50% or more (whether by ownership of stock, assets or an equivalent ownership interest or voting interest) by the Company or one of its Affiliates; (d) any trade or business (including, without limitation, a partnership or limited liability company) which directly or indirectly controls 50% or more (whether by ownership of stock, assets or an equivalent ownership interest or voting interest) of the Company; and (e) any other entity in which the Company or any of its Affiliates has a material equity interest and which is designated as an “Affiliate” by resolution of the Compensation Committee.

		
	C.
	“Base Salary” refers to the annual salary, or base wage in the case of hourly employees, component of the employee’s compensation as specified in their employment agreement or offer letter as adjusted from time to time, exclusive of any additional allowances, payments or non-cash benefits.

		
	D.
	“Board” means the Board of Directors of the Company.

		
	E.
	“Bonus Award” is the cash payment that may be earned by a Participant, subject to the terms and conditions of the Plan.

1

		
	F.
	“Bonus Pool” is a pool of funds established in the Budget from which Bonus Awards may be paid subject to the terms and conditions hereof.  The funding of the Bonus Pool will be determined and calculated in accordance with Exhibit A. 

G.“Budget” means the Company’s Fiscal Year budget as approved by the Board.

		
	H.
	“Cause” means with respect to a Participant’s termination, the Participant’s: (i) failure to perform  his or her duties; (ii) commission of, or indictment for a felony or any crime involving fraud or embezzlement or dishonesty or conviction of, or plea of nolo contendere to a misdemeanor (other than a traffic violation) punishable by imprisonment under federal, state or local law; (iii) engagement in an act of fraud or of willful dishonesty towards the Company or any of its Affiliates; (iv) misconduct or negligence while employed by the Company or any of its Affiliates; (v) violation of a federal or state securities law or regulation or employment law; (vi) dishonesty detrimental to the Company or any of its Affiliates; (vii) conduct involving any immoral acts which is reasonably likely to impair the reputation of the Company or any of its Affiliates; (viii) disloyalty to the Company or any of its Affiliates; (ix) use of a controlled substance without a prescription or the use of alcohol which impairs Participant’s ability to carry out Participant’s duties and responsibilities; (x) violation by a Participant of the Company’s policies and procedures or any breach of any agreement between the Company and Participant; or (xi) embezzlement and/or misappropriation of property of the Company or any of its Affiliates. 

		
	I.
	“CEO” means the Company’s Chief Executive Officer.

		
	J.
	“Code” means the Internal Revenue Code of 1986, as amended.  Any reference to any section of the Code shall also be a reference to any successor provision and any Treasury Regulation promulgated thereunder.

		
	K.
	“Company” means Motricity, Inc. and its subsidiaries and their successors and assigns.

		
	L.
	“Compensation Committee” means the Compensation Committee of the Board, which has the authority to oversee the Plan and approve and amend the Plan if it deems such change(s) is/are in the best interest of the Company.

		
	M.
	“Eligible Earnings” will be equal to the Participant’s actual cumulative payments of Base Salary for the Fiscal Year, or specified portion thereof. Eligible Earnings is determined before reductions for contributions under Section 401(k) of the Internal Revenue Code of 1986, as amended, and includes (but is not limited to) regular earnings, holiday pay, paid time off, sick pay, on call pay, call out pay and short term disability. As defined, Eligible Earnings effectively prorates the effect of any changes in Base Salary during the Fiscal Year for purposes of calculating Bonus Awards. Eligible Earnings does not include, without limitation and to the extent applicable, (i) financial awards under the Plan; (ii) variable compensation such as incentive awards, commissions or spot bonuses if any; (iii) imputed income from such programs as life insurance, auto allowance, or non-recurring earnings such as moving or relocation expenses, allowances 

2

or perquisites; (iv) stock-related compensation; or (v) overtime, unless required to be included in Eligible Earnings for purposes of the Plan, in accordance with applicable law. 
		
	N.
	“Financial Targets” are the financial targets of the Company established by the Board for the Fiscal Year as described in Section 5 and set forth in Exhibit A attached hereto.

		
	O.
	“Fiscal Year” means the Company’s fiscal year beginning January 1, 2011 and ending December 31, 2011.

		
	P.
	“Management Committee” consists of the Company’s (i) CEO, (ii) Chief Strategy and Administrative Officer, and (iii) Chief Financial Officer.

		
	Q.
	“Minimum Financial Target(s)” shall have the meaning set forth in Exhibit A attached hereto.

		
	R.
	“Named Executive Officer” shall mean any officer of the Company deemed by the Company as of the last day of 2011 to be  a “named executive officer” of the Company as defined in Item 402(a) of Regulation S-K under the Securities Act of 1933 and the Securities Exchange Act of 1934, each as amended.

		
	S.
	“Non-Exempt Employee” means an employee who receives hourly wages as determined under the Fair Labor and Standards Act and the wage and hours law of the applicable state.  

		
	T.
	“Parent” means any parent corporation of the Company within the meaning of Section 424(e) of the Code.

		
	U.
	“Claw Back” is a compensation recovery method, provided under the Plan to recover all (or a portion) of a prior Bonus Award (i) based on correction or restatement of the Company’s audited financial statements or other factor affecting Financial Targets, or (ii) in the event that any Participant engages in acts or omissions that would result in a termination for Cause.

		
	V.
	“Revenue” means the Company’s Fiscal Year revenue in accordance with the currently employed accounting policies, methods and practices employed by the Company (consistent with U.S. GAAP) and the preparation of its consolidated financial statements and its Budget.

		
	W.
	“Subsidiary” means any subsidiary corporation of the Company within the meaning of Section 424(f) of the Code.

		
	X.
	“Target Bonus Percentages” represent a percentage of each Participant’s Eligible Earnings, designated by position or job level as a target Bonus Award set forth in Exhibits B and C attached hereto, as applicable.

3

		
	3.
	    ELIGIBILITY

In order to be eligible to participate in the Plan and receive a Bonus Award, a Participant must be a full-time active employee and working in a bonus eligible position for at least ninety (90) consecutive days during that Fiscal Year. “Full-Time” is defined as working thirty-five (35) or more hours per week, and have executed all required Company documents.  Employees of subsidiaries that the Company has acquired or may acquire during the Fiscal Year shall not be deemed Participants under the Plan unless specifically designated.  Contingency workers, including, without limitation, temporaries, part-time employees, contractors, consultants and outsourced work teams are not eligible for participation in the Plan.  Employees who transfer into or out of a Bonus Award eligible position during the Fiscal Year will be eligible for a prorated Bonus Award as described in Section 4 below as long as all other criteria under this Plan are met.  In order to be eligible to participate in the Plan and/or to receive any payout, Participants will not be able to participate simultaneously in the Company’s Sales Incentive Plan and/or other incentive plans (with the exception of eligibility for spot bonuses).  To the extent that there is any conflict between this Plan and the Company’s Sales Incentive Plan and/or any other incentive plans, this Plan will govern.

		
	•
	Good Standing:  Participants must be actively employed and in good standing (and otherwise in compliance with the Company’s policies and procedures) on the actual bonus pay date in order to receive a payout.  Participants placed on a performance improvement plan or in corrective action status as a result of poor performance during the Fiscal Year, but that return to “Good Standing” status prior to the bonus payment date will only be eligible for a prorated incentive payout for that Fiscal Year at the discretion of the Management Committee.  If the employee’s status returns to “Good Standing” in the new year, eligibility for full participation in the Plan will be reinstated for the new year going forward, but the employee will not be entitled to a Bonus Award for any period while not in “Good Standing”.  As a condition of the receipt of any Bonus Award, the Participant shall be required to certify (or shall be deemed to have certified) at the time of receipt in a manner acceptable to the Company that the Participant is in compliance with the terms and conditions of the Plan and that the Participant has not engaged in, and does not intend to engage in, any acts or omissions that may result in the termination of Participant’s employment by the Company for Cause.

		
	•
	Forfeiture of Bonus Award:  If a Participant’s employment is terminated for any reason in the Fiscal Year, the Participant will not be entitled to a bonus award payment.  If a Participant’s employment is terminated for any reason with or without Cause in the year succeeding Fiscal Year, the Participant will not be entitled to a bonus award payment if the termination date is prior to the date Bonus Awards are actually disbursed, except as may otherwise be provided under the terms of the Plan or as determined by the Compensation Committee in its sole and absolute discretion.  Bonus Awards are not considered earned until they are approved by the Compensation Committee and are actually paid by the Company.  Consequently, a Participant whose employment with the Company is voluntarily or involuntarily terminated for any reason with or without Cause prior to the actual Bonus Award payment date will be deemed ineligible for payment of the Bonus Award.

4

		
	•
	Sales Incentive Plan:  Sales Representatives are not eligible under this Plan, however, they may be eligible under the Company’s Sales Incentive Plan.  “Sales Representatives” means an employee whose primary function is directly engaged in “selling” the Company’s products and services to its customers.

		
	•
	Other Cash Incentives and/or Plans:   Without exception, Participants will not be eligible to receive any cash incentive other than those contemplated in this Plan without approval of the Management Committee within limitations of the Budget.

		
	•
	Acquired Employees: Without exception, employees acquired through any acquisition other than the acquisition by the Company of Adenyo shall not be eligible under this Plan.

Participation in this Plan is at the Company’s discretion and the Compensation Committee may, at its sole and absolute discretion, decide to alter, modify or amend the Plan.

		
	4.
	    PRORATED BONUS AWARDS

A Participant will earn a Bonus Award based on Eligible Earnings for the time period the Participant is actively and continuously employed full-time in an eligible position during the Fiscal Year subject to meeting the eligibility requirements under Section 3.

		
	•
	New Hires and Rehires:  The Bonus Award will be based on Eligible Earnings during the Fiscal Year.  Since Eligible Earnings accounts for time employed and in good status in any given Fiscal Year, a Participant initially hired on July 1st for example would have Eligible Earnings calculated from July 1st through the end of the Fiscal Year.  In the case of rehires, there is no credit for prior service and the rehire date must occur on or before October 3rd in order for the Participant to be eligible under the Plan for the Fiscal Year.

		
	•
	Leaves of Absence:  Time taken during a leave of absence results in a reduction in Eligible Earnings and a corresponding reduction in potential Bonus Awards consistent with the length of time on leave of absence.  Furthermore, payments of Bonus Awards are not considered earned and payable unless and until the Participant returns to work, with the exception of military leave.  If the leave of absence lasts nine months or more during the Fiscal Year, then the Participant will not have met the 90-day eligibility required to earn a bonus for that Fiscal Year.

		
	•
	Promotions and Demotions:  If a Company action results in a Participant’s movement from one bonus-eligible position to another bonus-eligible position (with either a higher or lower bonus target) or an increase or decrease in bonus target, then a prorated Bonus Award will be calculated.  The Bonus Award will be calculated using Eligible Earnings for the applicable time periods that the different bonus percentages were in effect.  However, if a Participant is both promoted and later demoted during the Fiscal Year, the Participant’s entire bonus eligibility and bonus target percent will be determined by the lower grade.

		
	•
	Move from Bonus-Eligible Position to a Non-Bonus Eligible Position:  The Bonus Award will be calculated based upon Eligible Earnings and the applicable bonus 

5

percentage while in a bonus-eligible position as long as the Participant was in the position for a minimum of ninety (90) consecutive days during the Fiscal Year.  

		
	•
	Move from Non-Bonus-Eligible Position to a Bonus-Eligible Position:  The Bonus Award will be calculated based upon Eligible Earnings and the applicable bonus percentage while in the bonus-eligible position as long as the Participant was in the eligible position for a minimum of ninety (90) consecutive days during the Fiscal Year.  

		
	•
	Acquired Employees: Without exception, employees acquired through any acquisition other than the acquisition by the Company of Adenyo shall not be eligible for a prorated Bonus Award under this Plan.

		
	5.
	FINANCIAL TARGETS AND MINIMUM FINANCIAL TARGETS

The Financial Targets established for the Plan consist of Adjusted Net Income, and Revenue amounts approved by the Compensation Committee for the Fiscal Year.  The Company must achieve the Minimum Financial Targets set forth in Exhibit A and consisting of the Adjusted Net Income and Revenue amounts approved by the Compensation Committee for the Fiscal Year in order for any payout to occur under the Plan.  

The Financial Targets and Minimum Financial Targets for the Plan Year are set forth in Exhibit A.  Notwithstanding the Financial Targets set forth in Exhibit A, for the purpose of using such Financial Targets to calculate any Bonus Award hereunder, the Plan shall exclude the effect that any acquisition (other than the acquisition by the Company of Adenyo) may have on either Adjusted Net Income or Revenue.

The Board will consider, in its sole discretion at any time prior to the final determination of Bonus Awards, the impact on Participants of extraordinary or non-reoccurring events, changes in applicable accounting rules or principles, changes in the Company’s methods of accounting, changes in applicable law, changes due to consolidation, acquisitions or reorganization affecting the Company and its subsidiaries or such other material change in the Company’s business and whether to increase, decrease, otherwise adjust actual performance measures, targets, or payout ranges used hereunder or eliminate a Bonus Award if such change(s) is/are desirable in the interests of equitable treatment of the Participants and the Company.  The Management Committee will implement such change(s) for immediate incorporation into the Plan.   

		
	6.
	COMPUTATION AND DISBURSEMENT OF FUNDS

Company performance will be assessed and measured after the end of the Fiscal Year in order to determine annual Bonus Pool funding and Bonus Awards.  Subject to achievement of the Minimum Financial Targets set forth in Exhibit A and the other terms and conditions of the Plan, Bonus Pool funding and Bonus Awards will be determined by the Company’s performance relative to the Financial Targets also set forth in Exhibit A and in the case of the discretionary component set forth in clause (iii) of Exhibit A, will be subject to the sole and absolute discretion of the Compensation Committee.  In the event the Company fails to achieve the Minimum Financial Targets, then Participants will not receive a Bonus Award for the Fiscal Year.    

6

The calculation of Adjusted Net Income and Revenue will be based upon the Company’s audited financial statements for the Fiscal Year, subject to review and approval by the Board in its sole discretion.  Without exception, unaudited financials will not be used to measure achievement of the Financial Targets or the Minimum Financial Targets.  

As set forth in greater detail in Exhibit A, the Company will provide differentiated Bonus Awards based on individual performance.  It will execute Bonus Awards inside of the Bonus Pool funding thresholds defined inside this Plan as approved by the Compensation Committee.  The Management Committee will conduct a full performance calibration process as part of the Company’s annual performance review which will yield an aggregated and individualized view into the achievements of the Fiscal Year.  

As soon as practical after the close of the Fiscal Year, the Company’s Chief Financial Officer will calculate the Company’s actual audited achieved performance relative to the Financial Targets and the proposed Bonus Awards under the Plan.  The proposed Bonus Award, a list of eligible Participants and their Eligible Earnings will be presented to the Compensation Committee by no later than sixty (60) days of the end of the Fiscal Year and once approved, the Bonus Award will be paid to all Participants by March 31st of the calendar year following the Fiscal Year for which the Bonus Awards are earned.  If the approval from the Compensation Committee occurs after March 31st of the following Fiscal Year, then the Bonus Award payouts will occur as soon as practical following approval, but no later than June 30th of the calendar year following the Fiscal Year for which the Bonus Awards are earned.  If prorated Bonus Awards are granted, then such Bonus Awards will be paid in the same manner at the same time as all the other Bonus Award payouts.

Notwithstanding anything to the contrary in this Plan, if the Compensation Committee determines, in its sole and absolute discretion, that calculations underlying the Financial Targets, including but not limited to mistakes in the Company’s audited financial statements for the Fiscal Year, were incorrect, then the Compensation Committee may (i) adjust Bonus Awards (upward or downward); or (ii) initiate a Claw Back and recover from any Participant, and such Participant shall pay over to the Company, an amount equal to the cash value of any Bonus Award granted under the Plan.

Notwithstanding anything to the contrary in this Plan, in the event that any Participant engages in acts or omissions that would result in a termination for Cause during the

twenty-four (24) month period commencing on the date a Bonus Award is granted under the Plan, the Company shall be entitled to initiate a Claw Back and recover from the Participant at any time during such twenty-four (24) month period, and the Participant shall pay over to the Company, an amount equal to the cash value of such Bonus Award.

Income, employment and any other applicable taxes will be withheld from any Bonus Award payments required under the Plan to the extent determined by the Company in accordance with applicable law and remitted to the appropriate tax authority.

7

7.     TARGET BONUS PERCENTAGES
Target Bonus Percentages by position or job level are provided in Exhibit B.  Target Bonus Percentages for Participants who became employees of the Company through its acquisition of Adenyo (the “Adenyo Participants”) are provided in Exhibit C.  For the avoidance of doubt, no Adenyo Participant shall be eligible for a Bonus Award under this Plan other than as provided in Exhibit C.

8.     INDIVIDUAL PERFORMANCE DISCRETIONARY PAYOUT
Subject to the achievement of the Minimum Financial Targets and the availability of the Bonus Pool and the Discretionary Pool, as applicable, such availability to be determined in the Compensation Committee’s sole and absolute discretion, Participant’s discretionary component of actual payout % (derived from clauses (i), (ii), and (iii) of Exhibit A for Participants other than Named Executive Officers, and derived from clause (iii) of Exhibit A for Participants who are Named Executive Officers) will be determined based on Fiscal Year individual performance and achievement of Company goals.  The variations (i.e., increases or decreases from the Target Bonus Percentages set forth in Exhibits B and C, as applicable) in Participants’ Bonus Awards that result from adjustments to the discretionary component of actual payout % based on individual performance shall not result in any increase in the aggregate Bonus Pool or Discretionary Pool available to all eligible Participants.

The Management Committee will determine the discretionary component of actual payout % based on individual performance for each Participant (other than the CEO and his/her direct reports) and may adjust such Participant’s Bonus Award in accordance with the terms and conditions of the Plan. The CEO will determine the discretionary component of actual payout % based on individual performance for Participants that are CEO direct reports.  The Compensation Committee, in its sole and absolute discretion, will determine the discretionary component of actual payout % based on individual performance for the CEO.

9.    ADMINISTRATION
Subject to Sections 3, 5 and 6, the Management Committee will have the authority to administer and make all decisions and exercise all rights of the Company with respect to this Plan, including, the authority (i) to determine eligibility hereunder; (ii) related to rules and regulations for the administration of the Plan; and (iii) to decide any questions and settle controversies and disputes with employees that may arise in connection with the Plan.  For the avoidance of doubt, the Compensation Committee will have the sole

authority to interpret the provisions of the Plan, including, without limitation, determination of Financial Targets, funding of the Bonus Pool, oversight of discretionary portions of Bonus Awards and evaluation of individual performance.  The Management Committee will provide the Compensation Committee, no less than once during the Fiscal Year, a summary of significant recurring questions, controversies and disputes (if any) that may have arisen in connection with the Plan during the preceding Fiscal Year.  The Compensation Committee will have the authority to rely upon any reports prepared by the auditors and conclusively determine whether Participants have earned Bonus Awards hereunder.  The members of the Board and Compensation Committee will not be liable for any actions or determinations 

8

made with respect to their duties under this Plan.

In the event of a claim or dispute brought forth by a Participant, the decision of the Management Committee as to the facts in the case and meaning and intent of any provision of the Plan, or its application, will be final, binding, and conclusive.  In the case of claims or disputes brought by a Participant that is a member of the Management Committee or a Named Executive Officer, such decisions will be made by the Compensation Committee.

10.     GENERAL PROVISIONS
A Participant’s rights under the Plan will not be assignable, either voluntarily or in-voluntarily by way of encumbrance, pledge, attachment, level or charge of any nature (except as may be required by state or federal law).

In addition to the payment of Bonus Awards to Participants under the Plan, the Compensation Committee retains the sole and absolute discretion to approve an additional discretionary pool to award additional cash bonuses to Participants in recognition of the Company’s achievement of such qualitative or quantitative performance goals as determined by the Compensation Committee.

Nothing in the Plan will require the Company to segregate or set aside any funds or other property for the purpose of paying any portion of a financial award.  No Participant, beneficiary or other person will have any right, title or interest in any amount awarded under the Plan prior to the payment of such award to him or her, or in any property of the Company or its subsidiaries.

Participation in this Plan will not confer upon any Participant any right to continue in the employ of the Company nor interfere in any way with the right of the Company to terminate any Participant’s employment at any time.  The Company is under no obligation to continue the Plan in future fiscal years.

9

EXHIBIT A

Plan Financial Targets

The Financial Targets for the Fiscal Year will be as follows (the “Financial Target(s)”):
ADJUSTED NET INCOME: ***
REVENUE: ***

Minimum Financial Targets
No payout will be made to Participants unless the Company achieves (i) (A) in the case of Participants other than Named Executive Officers, a minimum Adjusted Net Income of 80% of the aforementioned Financial Target for Adjusted Net Income and (B) in the case of Participants who are Named Executive Officers, a minimum Adjusted Net Income of 90% of the aforementioned Financial Target for Adjusted Net Income and (ii) a minimum Revenue of 95% of the aforementioned Financial Target for Revenue (clauses (i) and (ii) together, the “Minimum Financial Target(s)”).  

Bonus Pool
Subject to achievement of the Minimum Financial Targets and the other terms and conditions of the Plan, the Compensation Committee will in its sole and absolute discretion establish the Bonus Pool from funds designated in the Budget at a value targeted to equal the sum of all Bonus Awards to be made under the Plan..

Bonus Awards
Subject to achievement of the Minimum Financial Targets and the other terms and conditions of the Plan, the Bonus Awards for Participants other than  Named Executive Officers will be targeted at, and the Bonus Awards for Participants who are Named Executive Officers will equal:

(x) Participant’s Target Bonus Percentage multiplied by Eligible Earnings

multiplied by

(y) Payout % calculated as the sum of clauses (i), (ii), and (iii) below:

		
	(i)
	60% of payout % will be based on Adjusted Net Income as follows:

Actual Adjusted Net Income below Minimum Financial Target
		
	•
	In the case of Participants other than Named Executive Officers, Adjusted Net Income payout % will be 0% if actual Adjusted Net Income achieved is below 80% of the Financial Target for Adjusted Net Income.

		
	•
	In the case of Participants who are Named Executive Officers, Adjusted Net Income payout % will be 0% if actual Adjusted Net Income achieved is below 90% of the Financial Target for Adjusted Net Income.  

	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

10

Actual Adjusted Net Income at or above Minimum Financial Target
		
	•
	Solely in the case of Participants other than Named Executive Officers, Adjusted Net Income payout % will be 30% if actual Adjusted Net Income achieved equals or exceeds 80% of the Financial Target for Adjusted Net Income, but is less than 90% of the Financial Target for Adjusted Net Income; and an additional payout % of 3% for each whole percent that actual Adjusted Net Income exceeds 80% of the Financial Target for Adjusted Net Income, but is less than 90% of the Financial Target for Adjusted Net Income.

		
	•
	In the case of Participants other than Named Executive Officers, Adjusted Net Income payout % will be 60% if actual Adjusted Net Income achieved equals or exceeds 90% of the Financial Target for Adjusted Net Income, but is less than 100% of the Financial Target; and an additional payout % of 4% for each whole percent that actual Adjusted Net Income exceeds 90% of the Financial Target for Adjusted Net Income, but is less than 100% of the Financial Target for Adjusted Net Income.

		
	•
	In the case of Participants who are Named Executive Officers, Adjusted Net Income payout % will be 60% if actual Adjusted Net Income achieved equals or exceeds 90% of the Financial Target for Adjusted Net Income, but is less than 100% of the Financial Target for Adjusted Net Income; and an additional payout % of 4% for each whole percent that actual Adjusted Net Income exceeds 90% of the Financial Target for Adjusted Net Income, but is less than 100% of the Financial Target for Adjusted Net Income. 

Actual Adjusted Net Income at or above Financial Target
		
	•
	For all Participants, Adjusted Net Income payout % will be 100% if actual Adjusted Net Income achieved is equal to 100% of the Financial Target for Adjusted Net Income.  

		
	•
	For all Participants, for each additional 3% of actual Adjusted Net Income achieved beyond 100% of the Financial Target for Adjusted Net Income, the Adjusted Net Income payout % will increase by 5%.  

		
	•
	Under no circumstance will Adjusted Net Income payout % for any Participant exceed 150%. 

Illustrative Table for other than Named Executive Officers:
	
		
	% of Financial  
Target Achieved
	Adjusted Net Income
Payout %

	<80%
	—%

	>=80%
	30.00%

	>=90%
	60.00%

	>=100%
	100.00%

	>=115%
	125.00%

	>=130%
	150.00%

11

Illustrative Table for Named Executive Officers:
	
		
	% of Financial 
 Target Achieved
	Adjusted Net Income  
Payout %

	<90%
	—%

	>=90%
	60.00%

	>=100%
	100.00%

	>=115%
	125.00%

	>=130%
	150.00%

		
	(ii)
	30% of payout % will be based on Revenue as follows:

		
	•
	Revenue payout % will be 0% if actual Revenue achieved is below 95% of the Financial Target for Revenue.  

		
	•
	Revenue payout % will be 60% if actual Revenue achieved exceeds 95% but is less than 100% of the Financial Target for Revenue.  

		
	•
	Revenue payout % will be 100% if actual Revenue achieved is equal to 100% of the Financial Target for Revenue.  

		
	•
	For each additional 1% of actual Revenue achieved beyond the Financial Target for Revenue, the Revenue payout % will increase by 5%.  

		
	•
	Under no circumstance will Revenue payout % exceed 150%. 

Illustrative Table:
	
		
	% of Financial 
Target Achieved
	Revenue  
Payout %

	<95%
	—%

	>=95%
	60.00%

	>=100%
	100.00%

	>=105%
	125.00%

	>=110%
	150.00%

and

		
	(iii)
	Availability of 10% of payout % will be based on the sole and absolute discretion of the Compensation Committee (such portion of the Bonus Pool, if any, the “Discretionary Pool”).  If the Compensation Committee decides in its sole and absolute discretion to fund the Discretionary Pool, actual payout % allocated from this clause (iii) to any Participant is discretionary and will be made as set forth in Section 8 of the Plan.

For the avoidance of doubt, for Participants other than Named Executive Officers, actual payout % allocated from each of clauses (i), (ii), and (iii) above is discretionary and will be made as set forth in Section 8 of the Plan.

12

EXHIBIT B

Motricity Target Bonus Percentages by Job Title

Target Bonus Percentages by position or job level are as follows:

	
				
	Position / Job Level
	Americas Target %
	Europe Target %
	APAC Target %

	Interim Chief Executive Officer
	75.00%
	n/a
	n/a

	Chief Strategy and Administrative Officer
	70.00%
	n/a
	n/a

	VP/SVP, Product Strategy
	***
	***
	***

	VP/SVP, Product Development
	***
	***
	***

	VP/SVP, Solutions & Services
	***
	***
	***

	VP/SVP, Operations & IT
	***
	***
	***

	Senior Director
	***
	***
	***

	Director
	***
	***
	***

	Senior Manager/IC Advisor
	***
	***
	***

	Manager
	***
	***
	***

	Individual Contributors
	***
	***
	***

	Support (Non-Exempt Employees) 
and All Others
	***
	***
	***

 
	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

13

EXHIBIT C

Adenyo Target Bonus Percentages

Target Bonus Percentages for the Adenyo Participants are as follows:

	
		
	Name
	Target %

	Kevin McGuire
	***

	Chris Matys
	***

	Steven Eros
	***

	Christophe Collet
	***

	Pascal Henry
	***

	Alok Kapur
	***

	Rachel Jacobson
	***

	Mark Wright
	***

The above listed Target Bonus Percentages shall represent maximum percentage opportunity and draw from a separate discretionary source for Bonus Awards for Adenyo Participants, such pool not to exceed CAD $520,000 in the aggregate (the “Adenyo Pool”).  The Adenyo Pool shall be allocated by a management committee of the Chief Executive Officer, the Chief Financial Officer, and the Chief Strategy and Administrative Officer, subject to review and final approval of the Compensation Committee.

	
			
	***
	 
	This redacted material has been omitted pursuant to a request for confidential treatment, and the material has been filed separately with the SEC.

14

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