Document:

<PAGE>

                                                                    Exhibit 10.4

                     AMENDED AND RESTATED PROMISSORY NOTE

$676,000.00 (U.S.)                                           Seattle, Washington

                                        Original Issuance Date:  October 8, 1999

                                            Amended and Restated:  July 25, 2001

         For value received, the undersigned, Brian McAndrews, promises to
pay on demand to the order of Avenue A, Inc., a Washington corporation (the
"Company"), the principal sum of Six Hundred Seventy Six Thousand Dollars
($676,000.00) with interest compounded annually from the original issuance
date (the "Original Issuance Date") at a rate equal to the greater of (i)
the applicable federal funds rate as determined on the Original Issuance
Date and redetermined each year on the anniversary date of the Original
Issuance Date, or (ii) the lowest rate necessary to avoid the imputation of
interest under the Internal Revenue Code of 1986, as amended, from the
Issuance Date on the unpaid balance until this Amended and Restated
Promissory Note (this "Note"), including the interest thereon, is paid in
full or forgiven in accordance with the terms hereof, such interest to be
paid annually on each anniversary date of this Note.

         If payment of any sum is not made within ten days after demand,
then this Note shall be in default, and, at the option of the holder hereof,
without prior notice, the principal sum and interest shall bear interest
from such default until paid at the rate of twelve percent (12%), compounded
quarterly, or the maximum rate permitted by law, whichever is less.

         Principal and interest are payable in lawful money of the United
States of America at such place as the holder may designate. All payments of
principal and interest hereunder shall be applied first against accrued
interest and then against principal. The undersigned shall have the right,
upon payment of all accrued interest to the date of payment, to pre-pay at
any time in advance of maturity, without premium or penalty, all or any part
of the outstanding principal amount of this Note.

         One-third of the principal balance outstanding on January 1, 2002
and all accrued interest as of such date shall be forgiven on such date if
the undersigned continues to be employed by the Company as of January 1,
2002, one-half of the principal balance outstanding on January 1, 2003 and
all accrued interest as of such date shall be forgiven on such date if the
undersigned continues to be employed by the Company as of January 1, 2003,
and any remaining principal amount and accrued interest shall be forgiven on
January 1, 2004 if the undersigned continues to be employed by the Company
as of January 1, 2004. Promptly after each date on which an amount hereunder
is forgiven in accordance with the preceding sentence, the Company shall
provide to the undersigned, on a "grossed up" basis, an amount equal to the
amount of applicable federal taxes that the undersigned shall owe in respect
of any amounts forgiven on such date (including any taxes on "gross up"
payments).
<PAGE>

Such amounts shall be deposited into an appropriate withholding account on
behalf of the undersigned.

         If the undersigned voluntarily resigns or is terminated for "Cause"
(as that term is defined in Exhibit A hereto ("Cause")), the outstanding
principal amount and accrued interest shall become immediately due and
payable without notice. If (a) the undersigned is terminated without
"Cause," (b) the undersigned is subject to a "Total Disability" (as that
term is defined in Exhibit A hereto), (c) a "Change of Control" (as that
term is defined in Exhibit A hereto) occurs, or (d) the Company winds up its
operations and ceases doing business, then in any such case any outstanding
principal amount plus accrued interest shall be forgiven and the Company
shall promptly thereafter provide to the undersigned, on a "grossed up"
basis, an amount equal to the amount of applicable federal taxes that the
undersigned shall owe in respect of any amounts so forgiven (including any
taxes on "gross up" payments). Such amounts shall be deposited into an
appropriate withholding account on behalf of the undersigned.

         If suit is brought on this Note, or if it is placed in the hands of
an attorney for collection, after any default in any payment, the
undersigned promises and agrees to pay all costs of collection, including
attorneys' fees, incurred thereby. Such costs of collection include, without
limitation, any attorneys' fees and costs incurred by the holder in a
bankruptcy case or proceeding in which the undersigned is a debtor.

         This Note is with full recourse against the undersigned. This Note
is to be construed in all respects and enforced according to the laws of the
State of Washington, without regard for any choice of law rules that might
be asserted to subject this Note to the laws of any other jurisdiction.
Presentment, notice of dishonor and protest are waived by the undersigned.

                                      -2-
<PAGE>

         This Note shall be fully binding on and inure to the benefit of the
successors, heirs, legal representatives and assigns of the parties hereto.
This Note supercedes and replaces in its entirety the promissory note issued
by the Company to the undersigned on October 8, 1999.

ORAL AGREEMENTS OR ORAL COMMITMENTS TO LOAN MONEY, EXTEND CREDIT, OR TO
FORBEAR FROM ENFORCING REPAYMENT OF A DEBT ARE NOT ENFORCEABLE UNDER
WASHINGTON LAW.

                                           Signature:

                                           /s/ Brian McAndrews
                                           ------------------------------------
                                                      Brian McAndrews

Agreed to and accepted this 25th day of July, 2001:

AVENUE A, INC.

/s/ Jeffrey J. Miller
-------------------------
Jeffrey J. Miller
Senior Vice President

                                      -3-
<PAGE>

                                   Exhibit A

     1.   The definition of "Cause" shall include, without limitation, the
occurrence of one or more of the following events:

          (a)  willful misconduct, insubordination, or dishonesty in the
     performance of the undersigned's duties or other knowing and material
     violation of the Company's or a Successor Company's policies and procedures
     in effect from time to time which results in a material adverse effect on
     the Company or a Successor Company (as defined below);

          (b)  willful actions (or intentional failures to act) in bad faith
     with respect to the Company or a Successor Company that materially impair
     the Company's or a Successor Company's business, goodwill or reputation;

          (c)  conviction of a felony involving an act of dishonesty, moral
     turpitude, deceit or fraud, or the commission of acts that could reasonably
     be expected to result in such a conviction;

          (d)  current use by the undersigned of illegal substances; or

          (e)  any material willful violation of a confidentiality agreement
     with the Company.

     "Successor Company" means any of (i) any corporation that acquires all or
substantially all of the assets of the Company in a "Change of Control"
described in clause (d) of the definition of "Change of Control" below or (ii) a
successor corporation to the Company (or parent corporation thereof) resulting
from a "Change in Control" of the Company described in clause (e) of the
definition of "Change of Control" below.

          An "Incumbent Director" is a member of the Company's Board of
     Directors (the "Board") who has been either (i) nominated by a majority of
     the directors of the Company then in office or (ii) appointed by directors
     so nominated, but excluding, for this purpose, any such individual whose
     initial assumption of office occurs as a result of either an actual or
     threatened election contest (as such terms are used in Rule 14a-11 of
     Regulation 14A promulgated under the Securities Exchange Act of 1934, as
     amended (the "Exchange Act")) or other actual or threatened solicitation of
     proxies or consents by or on behalf of a Person other than the Board.

          A "Person" includes any person (including any individual, entity or
     group within the meaning of Section 13(d)(3) or 14(d)(2) of the Exchange
     Act).

     2.   The definition of "Total Disability" means the undersigned's
inability to perform his or her duties at the Company for a period or
periods aggregating ninety (90)
<PAGE>

calendar days in any 12-month period as a result of physical or mental illness,
loss of legal capacity or any other cause beyond the undersigned's control,
unless the undersigned is granted a leave of absence by the Company's Board of
Directors. Total Disability shall be deemed to occur (a) at the end of the
calendar month in which the undersigned's death occurs or (b) provided that an
independent physician appointed by the Company and reasonably acceptable to the
undersigned or his personal representative (the "Independent Physician") has
determined in a written report made available to the undersigned or his personal
representative that the undersigned is unable to perform his or her duties at
the Company as a result of physical or mental illness, loss of legal capacity or
any other cause beyond the undersigned's control, and such disability has been
in effect for a period or periods aggregating ninety (90) calendar days in a 12-
month period, immediately upon notice to the undersigned or his or her personal
representative. Notwithstanding the foregoing, Total Disability shall not
include any temporary illness or condition that prevents the undersigned from
performing his or her duties for a period of no more than 180 days if, in the
opinion of the Independent Physician, the undersigned is reasonably likely to
recover within 180 days or less from the onset of the illness or condition, such
that he or she can permanently resume performance of his or her duties.

     3.   The definition of "Change of Control" means any of the following:

          (a)  an event in which any person (including any individual, entity or
     group within the meaning of Section 13(d)(3) or 14(d)(2) of the Securities
     Exchange Act of 1934, as amended, (the "Exchange Act")) (a "Person"), shall
     become the beneficial owner (within the meaning of Rule 13d-3 promulgated
     under the Exchange Act), directly or indirectly, of fifty percent (50%) or
     more of the combined voting power of the capital stock of the Company then
     outstanding; or

          (b)  at any time during which the Company has a class of equity
     securities which is listed on a national securities exchange or an
     automated quotation system (including, without limitation, the Nasdaq Stock
     Market) ("publicly traded"), a Person acquires equity securities
     representing more than thirty percent (30%) of the combined voting power of
     the capital stock of the Company outstanding as of the date of such
     transaction (or the first of a series of related transactions), but only if
     such equity securities were acquired in a transaction or series of related
     transactions which were not approved by the Board of Directors of the
     Company in office prior to the date of such first acquisition (provided,
     however that if such Person is entitled, pursuant to Rule 13d-1 under the
     Exchange Act to file a Form 13G with respect to its holdings of equity
     securities of the Company in lieu of a Form 13D, such event will not
     constitute a Change of Control unless and until such Person files a Form
     13D with respect to such holdings); or

          (c)  at any time during which the Company has a class of equity
     securities which is publicly traded, a Person acquires equity securities
     representing more than twenty percent (20%) of the combined voting power of
     the capital stock of the

                                      -2-
<PAGE>

     Company outstanding prior to the date of such transaction (or the first of
     a series of related transactions) in a transaction or series of related
     transactions which were not approved by the Company's Board of Directors in
     office prior to the date of such first acquisition, and, within one year
     thereafter, at least two individuals whose election to the Board of
     Directors was proposed by such person are members of the Board of
     Directors; or

          (d)  the sale or other disposition of all or substantially all of the
     Company's assets, other than to a corporation with respect to which
     immediately following such sale or disposition (i) securities representing
     more than sixty percent (60%) of the combined voting power the capital
     stock of such corporation are then beneficially owned, directly or
     indirectly, by all or substantially all of the beneficial owners of
     securities representing the combined voting power of the capital stock of
     the Company (the "Company Voting Securities") immediately prior to such
     sale or disposition in substantially the same proportion as their
     ownership, immediately prior to such sale or other disposition, of Company
     Voting Securities, (ii) no Person (excluding the Company, any employee
     benefit plan (or related trust) of the Company or such corporation and any
     Person beneficially owning, immediately prior to such sale or other
     disposition, directly or indirectly, securities representing 33% or more of
     Company Voting Securities) beneficially owns, directly or indirectly,
     securities representing 33% or more of the combined voting power of the
     capital stock of such corporation; and (iii) at least a majority of the
     members of the board of directors of the such corporation were approved by
     majority of directors of the Incumbent Directors on the Company's Board of
     Directors at the time such transaction was initially approved by the
     Company. An "Incumbent Director" is a director (A) nominated or appointed
     by a majority of the Company's current Board of Directors or (B) nominated
     or appointed by directors nominated or appointed by a majority of the
     Company's current Board of Directors; or

          (e)  the reorganization, merger or consolidation of the Company with
     any other corporation or entity, in each case unless immediately following
     such reorganization, merger or consolidation (i) securities representing
     more than 60% of the combined voting power of the capital stock of the
     corporation resulting from such reorganization, merger or consolidation are
     then beneficially owned, directly, or indirectly, by all or substantially
     all of the individuals and entities who were the beneficial owners of
     Company Voting Securities immediately prior such reorganization, merger or
     consolidation in substantially the same proportion as their ownership
     immediately prior to such reorganization, merger or consolidation, of
     Company Voting Securities, (ii) no Person (excluding the Company, any
     employee benefit plan (or related trust) of the Company or such corporation
     resulting from such reorganization, merger or consolidation and any Person
     beneficially owning, immediately prior to such reorganization, merger or
     consolidation, directly or indirectly, securities representing 33% or more
     of Company Voting Securities) beneficially owns, directly or indirectly,
     securities representing 33% or more of the

                                      -3-
<PAGE>

     combined voting power of the corporation resulting from such
     reorganization, merger or consolidation, and (iii) at least a majority of
     the members of the board of directors of the corporation resulting from
     such reorganization, merger or consolidation were the Incumbent Directors
     at the time that the agreement for such reorganization, merger or
     consolidation was initially executed; or

          (f)  the dissolution or liquidation of the Company; or

          (g)  a change in the composition of the Company's Board of Directors
     in which the majority of the seats (other than vacant seats) on the Board
     have been occupied by individuals who were neither (i) nominated or
     appointed by a majority of the current Board of Directors nor (ii)
     nominated or appointed by directors nominated or appointed by a majority of
     the current Board of Directors.

                                      -4-<PAGE>

                                                                    Exhibit 10.5

                             SEPARATION AGREEMENT

This Separation Agreement (this "Agreement") is entered into by Avenue A, Inc.
and Avenue A Global Resources, Inc., including its past and present directors,
owners, shareholders, officers, agents and employees ("AVENUE A") and Neve
Savage ("EMPLOYEE").

                                    PURPOSE

EMPLOYEE has been employed by AVENUE A. The parties wish to terminate their
employment relationship on an agreed basis. AVENUE A and EMPLOYEE desire to
enter this Agreement in order to set forth the terms and conditions on which
EMPLOYEE'S employment with AVENUE A has terminated.

                                   AGREEMENT

NOW, THEREFORE, in consideration of the above recitals and the mutual
agreements set forth herein, AVENUE A and EMPLOYEE hereby agree as follows:

1.   Termination of Employment
The parties hereby agree that EMPLOYEE'S employment with AVENUE A in every
capacity terminates, effective as of the close of business on Tuesday, July
31, 2001("Termination Date"), and that, from and after that time, EMPLOYEE
will not be an employee of AVENUE A and will not accrue holiday or other
leave or be eligible to participate in any employee benefit plans of AVENUE
A except as provided in Section 4 below.

2.   Expenses
EMPLOYEE agrees that he has submitted a final expense report(s) covering all
reimbursable charges to AVENUE A and that he has been fully reimbursed for
same.

3.   Payments
In addition to the consideration represented by the mutual agreements set
forth herein, AVENUE A agrees to pay to EMPLOYEE nine months' salary as
severance, less all applicable withholdings and deductions, as consideration
for EMPLOYEE'S execution of this Agreement and as further consideration for
EMPLOYEE'S continued compliance with the provisions of EMPLOYEE'S
Confidentiality Agreement with AVENUE A, a copy of which is attached hereto.
The severance payments are based upon an annual salary of $250,000. This
severance pay shall be paid in accordance with AVENUE A'S normal pay periods
and treated as wages paid to EMPLOYEE, subject to the customary and normal
withholdings and deductions.

This severance pay is contingent upon the full repayment of EMPLOYEE'S real
estate loan in the principal amount of $1,300,000 ("Loan"). If the current
balance of the Loan cannot be satisfied by the net proceeds of the sale of
EMPLOYEE'S UK home and of the sale of 120,000 shares of Avenue A stock such
shares arising from the exercise of options granted to the EMPLOYEE on
November 18, 1998 ("Shares") both assets securing EMPLOYEE'S Loan, then, at
AVENUE A's election, EMPLOYEE'S severance payments may be reduced and the
amount of such reduction applied to the Loan balance and/or a mutually
agreed upon a repayment schedule will be adopted.
<PAGE>

If, however, the net proceeds from the sale of EMPLOYEE'S UK home and the sale
of Shares is more than sufficient than to cover repayment of the Loan, then the
following will apply:

     1)   The proceeds of the sale of the November 1998 Accelerated Shares along
          with other Shares that are not subject to repurchase ("Vested Shares")
          will be first applied to any deficiency balance after the proceeds of
          the sale of EMPLOYEE'S UK home are applied to the Loan balance.

     2)   If the proceeds of the sale of the November 1998 Accelerated and
          Vested Shares are more than sufficient to cover the deficiency balance
          then any excess of these Shares or proceeds from their sale will be
          released to the EMPLOYEE and AVENUE A will repurchase all remaining
          Shares subject to repurchase for $.333 per Share and advance the
          proceeds from such repurchase to EMPLOYEE.

     3)   If the proceeds of the sale of the November 1998 Accelerated and
          Vested Shares are insufficient to satisfy the deficiency balance, then
          AVENUE A will waive its right to repurchase additional Shares
          sufficient in number to cover the deficiency. If any unvested Shares
          remain unsold after the satisfaction of the deficiency balance, then
          AVENUE A will repurchase these shares for $.333 per share and advance
          the proceeds from such repurchase to EMPLOYEE.

If EMPLOYEE remains continuously unemployed throughout the nine-month period
of August 1, 2001 through April 30, 2002, AVENUE A will provide up to three
additional months of severance. This additional severance is contingent upon
the full repayment of EMPLOYEE'S real estate loan. If the loan has not been
fully repaid, this additional severance will be credited to the loan
balance. EMPLOYEE must remain continuously unemployed during the nine month
period noted above to qualify for this additional severance and payments
will not commence unless EMPLOYEE has contacted AVENUE A by May 1, 2002 to
confirm employment status in writing. These additional payments will be made
in accordance with our normal pay periods and treated as wages paid to
EMPLOYEE, subject to the customary and normal withholdings and deductions.
These additional severance payments will be discontinued if EMPLOYEE becomes
employed during the three-month period of May 1, 2001 - July 31, 2001. While
receiving this additional three-month severance, EMPLOYEE agrees to contact
AVENUE A within one week of finding employment to update his employment
status.

EMPLOYEE'S final regular paycheck will include payment of accrued, unused
holiday hours and EMPLOYEE will receive all salary earned through the
Termination Date. EMPLOYEE will continue to be paid on the Global Resources
payroll through October 31, 2001. Effective November 1, 2001, AVENUE A will
pay EMPLOYEE from its Seattle Office, and funds will be directly deposited
into a United States bank account.

                                      -2-
<PAGE>

Additionally, EMPLOYEE will receive a lump sum payment as part of his August
31, 2001 paycheck in the amount of $18, 461.94 and normal withholdings will
apply. This same amount will be withheld from EMPLOYEE'S August 31, 2001
paycheck and will be applied in two parts as follows: 1) $12,584.85 as
repayment of principal and interest due as of July 31, 2001 for his
executive exercise loan made on October 8, 1999 and 2) $5,877.09 as
repayment of the social security advance made on October 31, 2000. The
executive exercise loan note will be returned to the EMPLOYEE and marked
paid and the social security advance made on October 31, 2000 in the amount
of $5,877.09 will also be considered paid in full.

4.   Benefits
AVENUE A will pay EMPLOYEE'S COBRA premiums for health insurance benefit
continuation through April 30, 2002. If severance is extended for three
additional months (May 1 - July 31, 2002), paid COBRA will also be extended
for each additional month of severance. All other benefits shall cease
effective the date that employment terminated, except EMPLOYEE'S right to
self-pay health insurance benefits under COBRA if he elects to and is
qualified to do so. EMPLOYEE agrees that he is not entitled to and will not
seek any other payments or benefits from AVENUE A.

EMPLOYEE shall receive six month's accelerated vesting for all Avenue A
stock options granted on February 22, 2001, May 30, 2001 and November 18,
1998 ("Accelerated Shares"). Specifically, the portion of the above grants
held by EMPLOYEE immediately prior to the termination date, that is unvested
shall automatically vest, immediately prior to the Termination Date, in an
amount equal to the portion that would have vested in the period commencing
on the Termination Date and ending on the six-month anniversary of the
Termination Date, had EMPLOYEE'S employment continued through the latter
date. These accelerated options and all other vested options must be
exercised no later than October 31, 2001.

AVENUE A agrees to pay for Arthur Andersen's preparation of EMPLOYEE'S
United Kingdom and United States 2000 and 2001 tax returns.

5.   Return of Company Property
EMPLOYEE hereby represents and warrants to AVENUE A that he has returned to
AVENUE A any and all materials and property of AVENUE A and its affiliates
of any type whatsoever (including without limitation any computer equipment,
software, or confidential or proprietary material) that have been in
EMPLOYEE'S possession or control. Further, EMPLOYEE has returned to AVENUE A
all office keys, company credit cards, and paging devices. EMPLOYEE will
keep the cell phone issued by AVENUE A and assume responsibility for monthly
billing no later than August 1, 2001.

                                      -3-
<PAGE>

6.   Full Release and Waiver of All Claims

          (a)  EMPLOYEE agrees with AVENUE A that the payments and agreements
     set forth in this Agreement are in full satisfaction of any and all accrued
     vacation pay, bonus pay, commissions, severance pay, termination benefits,
     or other compensation to which EMPLOYEE may be entitled by virtue of his or
     her employment with AVENUE A or termination of his or her employment.

          (b)  EMPLOYEE hereby forever releases and waives any and all claims he
     may have against AVENUE A, its officers, directors, shareholders,
     employees, attorneys, agents, successors, and assigns (if applicable),
     including without limitation, claims for any additional compensation or
     benefits arising out of, based upon, or related in any manner to EMPLOYEE'S
     employment with AVENUE A or termination thereof. It is understood that this
     release includes, but it not limited to, any claims for wages, bonuses,
     commissions, employee benefits, or damages of any kind whatsoever, arising
     out of any contracts, express or implied, any covenant of good faith and
     fair dealing, express or implied, any theory of wrongful discharge, any
     theory of negligence, any legal restriction on an employer's right to
     terminate employees, or any federal, state, or other governmental statute
     or ordinance, including without limitation, Title VII of the Civil Rights
     Act of 1964, as amended, 42 USC ss.1981, the Americans with Disabilities
     Act, the Washington Law Against Discrimination, or any other legal
     limitations of the employment relationship.

7.   Effective Date of Agreement
The terms of this Agreement shall become effective and enforceable upon
execution of this Agreement by both parties.

8.   Confidentiality
EMPLOYEE agrees to keep this Agreement confidential and not to reveal the
terms, conditions, consideration, or other contents to anyone except his or
her attorneys, immediate family, or tax or financial advisor (if any), with
the understanding that all of those individuals or entities will also be
bound by the confidentiality agreement contained in this section unless
disclosure is required by law. If EMPLOYEE and/or these individuals or
entities believe that disclosure is required by law, they agree to give
notice to AVENUE A so that AVENUE A may, in its discretion, take action to
prevent disclosure.

9.   Reaffirmation of Confidentiality Agreement
EMPLOYEE expressly reaffirms the Confidentiality Agreement that EMPLOYEE
signed as a condition of employment with AVENUE A, which shall remain in
full effect. EMPLOYEE acknowledges that AVENUE A is under no obligation to
offer the payment set forth herein and that this payment is intended as
further consideration for EMPLOYEE'S continued compliance with the
noncompetition provisions of EMPLOYEE'S Confidentiality Agreement with
AVENUE A.

                                      -4-
<PAGE>

10.  Successors and Assigns
This Agreement will bind and inure to the benefit of the parties, and their
respective legal representatives, successors, and assigns.

11.  Nonadmission
This Agreement shall not be construed as an admission by AVENUE A of any
wrongful act, unlawful discrimination, or breach of contract, and AVENUE A
specifically denies any liability to or discrimination against EMPLOYEE or any
other person. This Agreement is entered into by AVENUE A solely for the purpose
of resolving all disputes between EMPLOYEE and AVENUE A.

12.  No Charges Pending
EMPLOYEE represents that there is currently no complaint or charge concerning
AVENUE A filed and pending with the Equal Employment Opportunity commission, the
Washington State Human Rights Commission, or with any other local, state, or
federal agency or court, that EMPLOYEE will not file any such charge against
AVENUE A relating to event occurring before the date of this Agreement, and that
if an agency or court assumes jurisdiction of any such complaint or charge
against AVENUE A on behalf of EMPLOYEE, EMPLOYEE will request the agency or
court to withdraw from the matter.

13.  Arbitration
Any dispute concerning the rights and/or obligations of EMPLOYEE and/or AVENUE A
concerning EMPLOYEE'S employment at AVENUE A or concerning any terms or
conditions of this Separation Agreement shall be submitted for resolution by
binding arbitration under the National Rules for Resolution of Employment
Disputes of the American Arbitration Association. Each party in any such
arbitration will be responsible for its own attorneys' fees and associated
costs. The parties agree that the cost of the arbitration itself will be split
equally between the parties.
This arbitration agreement is not intended, and shall not be construed, to limit
AVENUE A's right to file an action in a court to seek enforcement of the
Confidentiality, Inventions Assignment, Noncompetition and Nonsolicitation
Agreement entered into by EMPLOYEE and AVENUE A on November 18, 1998. AVENUE A
expressly reserves the right to seek to enforce that agreement in a court of
law. Nothing in this Agreement shall be construed to modify or alter AVENUE A's
rights under the Confidentiality, Inventions Assignment, Noncompetition and
Nonsolicitation Agreement

14.  Governing Law and Severability Election
This Agreement will be governed by and construed exclusively in accordance with
the laws of the State of Washington without reference to its choice of law
principles. Any disputes arising under this Agreement shall be brought in a
court of competent jurisdiction in the State of Washington. If any portion of
this Agreement is determined to be null and void, AVENUE A shall elect, in its
discretion, whether the remaining portions of the Agreement shall continue in
force or whether the entire Agreement shall be rescinded. The rule of contract
construction that ambiguities are construed against the drafter shall not apply
to the interpretation or construction of this agreement.

                                      -5-
<PAGE>

15.  Modification
No modification or waiver of this Agreement will be effective unless evidenced
in a writing signed by both parties.

16.  Entire Agreement
This Agreement contains the entire agreement and understanding between the
parties with respect to the subject matter hereof and supersedes all prior
negotiations, discussions, agreements, or understandings, whether oral or
written, with respect to the same subject matter.

17.  Termination of Offer and Opportunity to Consult with Counsel. EMPLOYEE
shall have until the close of business on August 6, 2001 to review and execute
this Agreement. If EMPLOYEE has not returned to AVENUE A an executed copy of
this Agreement by that time, this offer shall be deemed to automatically expire.
AVENUE A strongly encourages EMPLOYEE to consult with an attorney of his or her
choice prior to signing this Agreement. By executing this Agreement, EMPLOYEE
acknowledges that he or she has either consulted with an attorney, or has
voluntarily elected not to consult legal counsel.

18.  Revocation of Agreement
EMPLOYEE agrees that he or she has been provided the opportunity to consider for
twenty-one (21) days whether to enter into this Agreement, and has voluntarily
chosen to enter the Agreement on this date. EMPLOYEE may revoke this Agreement
for a period of seven (7) days following the execution of this Agreement; this
Agreement shall become effective following expiration of this seven (7) day
period.

                                               EMPLOYEE:

                                                   /s/ Neve Savage
                                               -------------------
                                                   EMPLOYEE
                                               Date: August 2, 2001

                                               AVENUE A, INC.

                                               By: /s/  Rebecca D. Clements
                                                  -------------------------
                                                   Its: VP Human Resources
                                                        ------------------
                                               Date: August 8, 2001

                                      -6-

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