Document:

EX-10.34

 Exhibit 10.34 

THE FRESH MARKET HOLDINGS, INC. 

c/o Apollo Management VIII, L.P. 

9 West 57th Street 
 New
York, NY 10019 
 January 20, 2022 
 Carlos Clark

 Senior Vice President, General Counsel 

Re:    Stock Option 
 Dear Carlos:

 We are pleased to inform you that we have made certain favorable changes to the stock option that was previously granted to you pursuant to the Stock
Option Plan (the “Plan”) of The Fresh Market Holdings, Inc. (the “Company”). Specifically, your option to purchase 300,000 shares that was granted on December 14, 2020 (“Option”) has been modified as follows: 

(i) Effective upon an IPO (as defined in the Plan) and provided you remain employed through the date of the IPO, your Option will vest as to
5% of the portion thereof that is unvested at the time of the IPO; and 
 (ii) Effective upon an IPO, a number of shares equal to the shares
underlying the portion of the Option that vests pursuant to the preceding clause will be released from the transfer restrictions imposed by Section 9(a) of the Option Plan, provided that the foregoing will not be construed as releasing any
shares that are non-transferable by reason of a standstill agreement or related agreement entered into at the request of the managing underwriters of the IPO. 

For the avoidance of doubt, the shares released from the transfer restrictions will be treated as having been released pursuant to Section 5 of your
option grant letter, and therefore will reduce the number of shares that may subsequently be released upon an Investor Sale (as defined in such Section 5). 

Except for these changes, your Option will remain in effect in accordance with its terms. 

Sincerely, 
 THE FRESH MARKET HOLDINGS, INC. 

 
 

 
 Jason Potter, CEOEX-10.35

 Exhibit 10.35 

THE FRESH MARKET HOLDINGS, INC. 

c/o Apollo Management VIII, L.P. 

9 West 57th Street 
 New
York, NY 10019 
 January 20, 2022 
 Carlos Clark

 General Counsel 
 Re:    Stock
Option 
 Dear Carlos: 
 We are pleased to inform you that
we have made certain favorable changes to the stock option that was previously granted to you pursuant to the Stock Option Plan (the “Plan”) of The Fresh Market Holdings, Inc. (the “Company”). Specifically, your
option to purchase 300,000 shares that was granted on December 14, 2020 (“Option”) has been modified as follows: 
 Effective
immediately, the exercise price for each share subject to your Option will be reduced from $9.35 per share to $7.20 per share, which is the current fair market value of a share. 

Except for these changes, your Option will remain in effect in accordance with its terms. 

Sincerely, 
 THE FRESH MARKET HOLDINGS, INC. 

 
 

 
 Jason Potter, CEOEX-10.36

 Exhibit 10.36 

THE FRESH MARKET HOLDINGS, INC. 

c/o Apollo Management VIII, L.P. 

9 West 57th Street 
 New
York, NY 10019 
 January 20, 2022 
 Dan Portnoy 

Chief Merchandising Officer 
 Re:    Stock
Option 
 Dear Dan: 
 We are pleased to inform you that we
have made certain favorable changes to the stock option that was previously granted to you pursuant to the Stock Option Plan (the “Plan”) of The Fresh Market Holdings, Inc. (the “Company”). Specifically, your option
to purchase 400,000 shares that was granted on November 6, 2019 (“Option”) has been modified as follows: 
 (i)
Effective upon an IPO (as defined in the Plan) and provided you remain employed through the date of the IPO, your Option will vest as to 5% of the portion thereof that is unvested at the time of the IPO; and 

(ii) Effective upon an IPO, a number of shares equal to the shares underlying the portion of the Option that vests pursuant to the preceding
clause will be released from the transfer restrictions imposed by Section 9(a) of the Option Plan, provided that the foregoing will not be construed as releasing any shares that are non-transferable by
reason of a standstill agreement or related agreement entered into at the request of the managing underwriters of the IPO.     
 For
the avoidance of doubt, the shares released from the transfer restrictions will be treated as having been released pursuant to Section 5 of your option grant letter, and therefore will reduce the number of shares that may subsequently be
released upon an Investor Sale (as defined in such Section 5). 
 Except for these changes, your Option will remain in effect in accordance with its
terms. 
 Sincerely, 
 THE FRESH MARKET HOLDINGS, INC.

  
 

 
 Jason Potter, CEOEX-10.37

 Exhibit 10.37 

THE FRESH MARKET HOLDINGS, INC. 

c/o Apollo Management VIII, L.P. 

9 West 57th Street 
 New
York, NY 10019 
 January 20, 2022 
 Michelle
Almarode 
 Group Vice President, Finance and Business Strategy 

Re: Stock Option 
 Dear Michelle: 

We are pleased to inform you that we have made certain favorable changes to the stock option that was previously granted to you pursuant to the Stock Option
Plan (the “Plan”) of The Fresh Market Holdings, Inc. (the “Company”). Specifically, your option to purchase 50,000 shares that was granted on November 6, 2019 (“Option”) has been modified as
follows: 
 (i) Effective upon an IPO (as defined in the Plan) and provided you remain employed through the date of the IPO, your Option
will vest as to 5% of the portion thereof that is unvested at the time of the IPO; and 
 (ii) Effective upon an IPO, a number of shares
equal to the shares underlying the portion of the Option that vests pursuant to the preceding clause will be released from the transfer restrictions imposed by Section 9(a) of the Option Plan, provided that the foregoing will not be construed
as releasing any shares that are non-transferable by reason of a standstill agreement or related agreement entered into at the request of the managing underwriters of the IPO. 

For the avoidance of doubt, the shares released from the transfer restrictions will be treated as having been released pursuant to Section 5 of your
option grant letter, and therefore will reduce the number of shares that may subsequently be released upon an Investor Sale (as defined in such Section 5). 

Except for these changes, your Option will remain in effect in accordance with its terms. 

Sincerely, 
 THE FRESH MARKET HOLDINGS, INC. 

 
 

 
 Jason Potter, CEOEX-10.38

 Exhibit 10.38 

THE FRESH MARKET HOLDINGS, INC. 

c/o Apollo Management VIII, L.P. 

9 West 57th Street 
 New
York, NY 10019 
 January 20, 2022 
 Christopher
Himebauch 
 Chief Human Resources Officer 
 Re: Stock
Option 
 Dear Chris: 
 We are pleased to inform you that
we have made certain favorable changes to the stock option that was previously granted to you pursuant to the Stock Option Plan (the “Plan”) of The Fresh Market Holdings, Inc. (the “Company”). Specifically, your
option to purchase 300,000 shares that was granted on December 31, 2018 (“Option”) has been modified as follows: 

(i) Effective upon an IPO (as defined in the Plan) and provided you remain employed through the date of the IPO, your Option will vest as to
5% of the portion thereof that is unvested at the time of the IPO; and 
 (ii) Effective upon an IPO, a number of shares equal to the shares
underlying the portion of the Option that vests pursuant to the preceding clause will be released from the transfer restrictions imposed by Section 9(a) of the Option Plan, provided that the foregoing will not be construed as releasing any
shares that are non-transferable by reason of a standstill agreement or related agreement entered into at the request of the managing underwriters of the IPO. 

For the avoidance of doubt, the shares released from the transfer restrictions will be treated as having been released pursuant to Section 5 of your
option grant letter, and therefore will reduce the number of shares that may subsequently be released upon an Investor Sale (as defined in such Section 5). 

Except for these changes, your Option will remain in effect in accordance with its terms. 

Sincerely, 
 THE FRESH MARKET HOLDINGS, INC. 

 
 

 
 Jason Potter, CEOEX-10.39

 Exhibit 10.39 

THE FRESH MARKET HOLDINGS, INC. 

c/o Apollo Management VIII, L.P. 

9 West 57th Street 
 New
York, NY 10019 
 January 20, 2022 
 Brian Johnson

 Senior Vice President, Operations 
 Re: Stock Option

 Dear Brian: 
 We are pleased to inform you that we have
made certain favorable changes to the stock option that was previously granted to you pursuant to the Stock Option Plan (the “Plan”) of The Fresh Market Holdings, Inc. (the “Company”). Specifically, your option to
purchase 300,000 shares that was granted on July 7, 2020 (“Option”) has been modified as follows: 
 (i) Effective
upon an IPO (as defined in the Plan) and provided you remain employed through the date of the IPO, your Option will vest as to 5% of the portion thereof that is unvested at the time of the IPO; and 

(ii) Effective upon an IPO, a number of shares equal to the shares underlying the portion of the Option that vests pursuant to the preceding
clause will be released from the transfer restrictions imposed by Section 9(a) of the Option Plan, provided that the foregoing will not be construed as releasing any shares that are non-transferable by
reason of a standstill agreement or related agreement entered into at the request of the managing underwriters of the IPO. 
 For the avoidance of doubt,
the shares released from the transfer restrictions will be treated as having been released pursuant to Section 5 of your option grant letter, and therefore will reduce the number of shares that may subsequently be released upon an Investor Sale
(as defined in such Section 5). 
 Except for these changes, your Option will remain in effect in accordance with its terms. 

Sincerely, 
 THE FRESH MARKET HOLDINGS, INC. 

 
 

 
 Jason Potter, CEOEX-10.40

 Exhibit 10.40 

THE FRESH MARKET HOLDINGS, INC. 

c/o Apollo Management VIII, L.P. 

9 West 57th Street 
 New
York, NY 10019 
 January 20, 2022 
 Kevin Miller

 Chief Marketing Officer 
 Re: Stock Option 

Dear Kevin: 
 We are pleased to inform you that we have made
certain favorable changes to the stock option that was previously granted to you pursuant to the Stock Option Plan (the “Plan”) of The Fresh Market Holdings, Inc. (the “Company”). Specifically, your option to
purchase 300,000 shares that was granted on July 7, 2020 (“Option”) has been modified as follows: 
 (i) Effective
upon an IPO (as defined in the Plan) and provided you remain employed through the date of the IPO, your Option will vest as to 5% of the portion thereof that is unvested at the time of the IPO; and 

(ii) Effective upon an IPO, a number of shares equal to the shares underlying the portion of the Option that vests pursuant to the preceding
clause will be released from the transfer restrictions imposed by Section 9(a) of the Option Plan, provided that the foregoing will not be construed as releasing any shares that are non-transferable by
reason of a standstill agreement or related agreement entered into at the request of the managing underwriters of the IPO. 
 For the avoidance of doubt,
the shares released from the transfer restrictions will be treated as having been released pursuant to Section 5 of your option grant letter, and therefore will reduce the number of shares that may subsequently be released upon an Investor Sale
(as defined in such Section 5). 
 Except for these changes, your Option will remain in effect in accordance with its terms. 

Sincerely, 
 THE FRESH MARKET HOLDINGS, INC. 

 
 

 
 Jason Potter, CEO

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