Document:

Exhibit 10.12

                              EMPLOYMENT AGREEMENT

      EMPLOYMENT AGREEMENT made as of the _____ day of June, 2005, by and
between RONCO CORPORATION (formerly known as Fi-Tek VII, Inc.), a Delaware
corporation, with principal offices in Chatsworth, California (the "Company"),
and EVAN J. WARSHAWSKY, a resident of the State of California ("Executive").

      1. Employment. The Company hereby agrees to employ Executive, and
Executive hereby accepts such employment, upon the terms and conditions set
forth in this Agreement.

      2. Term. The term of Executive's employment under this Agreement (the
"Term") shall commence on the date of the Closing, as defined in that certain
Asset Purchase Agreement, dated December 10, 2004, by and among Ronco Marketing
Corporation, a Delaware corporation ("RMC"), and Ronco Inventions, LLC, Popeil
Inventions, Inc., RP Productions, Inc., RMP Family Trust, Gina Wallman and
Martin Lescht as co-Trustees of RMP Family Trust, and Ronald M. Popeil (the
"Effective Date"), and, subject to the terms hereof, shall terminate on the
third anniversary of the Effective Date (the "Termination Date"); provided that,
the term of this Agreement will automatically renew for successive one-year
periods thereafter (in which case the Termination Date shall be extended
accordingly), unless, at least thirty days prior to the applicable Termination
Date, either party gives the other written notice of nonrenewal. Upon the
Effective Date, Ronco Acquisition Corp., a Delaware corporation and wholly-owned
subsidiary of the Company (formerly known as Fi-Tek VII, Inc.), a Delaware
corporation, shall have merged with and into RMC pursuant to that certain
Agreement and Plan of Merger, dated as of June _____, 2005, by and among RMC,
the Company, certain stockholders of the Company prior to the merger, and Ronco
Acquisition Corp., and Fi-Tek VII, Inc. will have been renamed Ronco
Corporation, such that RMC shall have become a wholly-owned subsidiary of Ronco
Corporation.

      3. Position and Duties. Executive will serve as the Chief Financial
Officer of the Company. Executive will report directly to both the President and
Chief Executive Officer and the Board. Except as otherwise specifically provided
herein, the duties which may be assigned to Executive will be the usual and
customary duties of the offices of chief financial officer and will be
consistent with the provisions of the Company's Articles or Certificate of
Incorporation, By-laws and applicable law. At the request of the Board,
Executive will serve as an officer or director of the Company's subsidiaries and
other affiliates without additional compensation. Executive will devote all of
his business time and attention to the performance of his obligations, duties
and responsibilities under this Agreement. Executive may engage in personal,
charitable, and passive investment activities to the extent such activities do
not conflict or interfere with his obligations to, or his ability to perform the
duties and responsibilities of his employment by, the Company hereunder, as
determined by the Board in its discretion.

      4. Annual Compensation.

      (a) Base Salary. The Company will pay salary to Executive at an annual
rate of $200,000, in accordance with its regular payroll practices. The Board
will review Executive's salary at least annually. The Board, acting in its
discretion, may increase (but may not decrease) the annual rate of Executive's
salary in effect at any time.

      (b) Bonus. For each fiscal year of the Company during the Term, Executive
will have an opportunity to earn a performance bonus ranging from $0 to
$300,000, determined in the sole discretion of the Board based upon such
criteria as it deems appropriate. It is anticipated that by or as soon as

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practicable after the beginning of each year, the Board will communicate
performance criteria that it may take into account, in whole or in part, for
determining bonuses for that year. Annual incentive compensation, if any, will
be determined by the Board, in its sole discretion, and paid as soon as
practicable after the end of the year.

      5. Additional Compensation.

      (a) Transaction Bonus. The Company will pay Executive a bonus equal to
$150,000 in consideration of Executive's efforts in assisting the Company with
respect to the transactions and financing required to effect the Closing. The
Transaction Bonus will become payable in cash on the Effective Date.

      (b) Grant of Restricted Shares. Promptly following the Effective Date, the
Company will issue and sell to Executive 160,063 shares of the Company's common
stock pursuant to a Restricted Stock Purchase Agreement in substantially the
form attached hereto as Schedule III (the "Grant Shares") at a price of $0.01
per share. The Grant Shares shall be subject to an option of the Company to
repurchase the Grant Shares at $0.01 per share exercisable (i) if the Executive
should elect terminate his employment voluntarily or (ii) upon termination of
Executive's employment for "Cause" (as defined hereunder), which option shall
lapse with respect to 50% of the Grant Shares on the Effective Date and 25% of
the Grant Shares on each of the first two anniversaries of the Effective Date.

      6. Employee Benefit Programs and Perquisites.

      (a) General. Executive will be entitled to participate in such qualified
and nonqualified employee pension plans, group health, long term disability and
group life insurance plans, and any other welfare and fringe benefit plans,
arrangements, programs and perquisites sponsored or maintained by the Company
from time to time for the benefit of its employees generally or its senior
executives generally.

      (b) Reimbursement of Business Expenses. Executive is authorized to incur
reasonable expenses in carrying out his duties and responsibilities under this
Agreement and the Company will promptly reimburse him for all expenses that are
so incurred upon presentation of appropriate vouchers or receipts, subject to
the Company's expense reimbursement policies applicable to senior executive
officers generally.

      (c) Automobile-Related Expenses. During the term of this Agreement, the
Company will provide Executive with the use of an automobile of Executive's
choice. The Company will cover the reasonable "drive-off" costs, monthly lease
payments of up to $750 per month, registration fees, fuel, maintenance and
insurance costs of such automobile. Executive will have the option to purchase
the automobile at the end of the lease term per the purchase provision within
the lease contract.

      (d) Location of Employment. Executive's place of employment during the
Term will be at the principal office of the Company, which is presently in the
Los Angeles, California metropolitan area, subject to the need for business
travel in connection with Company business.

      7. Termination of Employment.

      (a) Death. If Executive's employment with the Company terminates before
the end of the then current Term by reason of his death, then (1) as soon as
practicable thereafter, the Company will pay to his estate an amount equal to
his "Accrued Compensation" (defined below) through the date of death, and (2)
the Company will pay or reimburse Executive's spouse and covered dependents for
the cost of the first six months of continuing group health plan coverage which
they receive pursuant to COBRA. For the purposes of this Agreement, the term
"Accrued Compensation" means, as of any date, the amount of any unpaid salary

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earned by Executive through that date, plus any additional amounts and/or
benefits payable to or in respect of Executive under and in accordance with the
provisions of any employee plan, program or arrangement under which Executive is
covered.

      (b) Disability. Company agrees to assist Executive in meeting the
contingency of disability. The Company deems it to be in its best interest to
establish a sick pay or disability plan to provide Executive's salary
continuation or sick pay benefits in the event of absence from work due to
accident, injury, or sickness by way of paying the premium of an insurance
policy, which will pay Executive no less than Executive's then-base salary per
month for the duration of the remaining portion of the Term of this Agreement.
If the Company terminates Executive's employment by reason of Executive's
"Disability" (defined below), then (1) as soon as practicable thereafter,
Executive will be entitled to receive his Accrued Compensation through the date
his employment terminates, and (2) the Company will pay or reimburse Executive
for the cost of the first twelve months of continuing group health plan coverage
which he and his covered dependents receive pursuant to COBRA. For purposes of
this Agreement, the term "Disability" means the inability of Executive to
substantially perform the customary duties and responsibilities of his
employment by the Company for a period of at least 120 consecutive days by
reason of a physical or mental illness or incapacity which is expected to result
in death or last indefinitely.

      (c) Termination by the Company for Cause or Voluntary Termination by
Executive. If the Company terminates Executive's employment for "Cause" (defined
below) or if Executive terminates his employment voluntarily for any reason
before the end of the then-current Term, Executive will be entitled to receive
his Accrued Compensation through the date his employment terminates, including
his pro rata bonus. For purposes of this Agreement, the Company may terminate
Executive's employment for "Cause" if: (1) Executive engages in misconduct which
is materially injurious to the Company or its affiliates, (2) Executive
perpetrates an intentional and knowing fraud against or affecting the Company or
any customer, client, agent or employee of the Company or any of its affiliates,
(3) Executive breaches any of his obligations or covenants contained in this
Agreement during the Term, which breach (if curable) is not cured within ten
days following notice from the Company, or (4) Executive commits a felony or
crime involving fraud, dishonesty or moral turpitude. In order for Executive to
terminate his employment voluntarily, Executive must provide sixty (60) calendar
days written notice to the Company of such termination pursuant to Section 18
hereof.

      (d) Termination by the Company Without Cause. If Executive's employment is
terminated by the Company without "Cause" then Executive will be entitled to
receive (1) Accrued Compensation through the termination date; (2) a single sum
payment equal to the number three multiplied by the annualized base salary
received by Executive at the time of such termination; and (3) reimbursement for
the cost of up to the first twelve months of continuing group health plan
coverage which Executive and his covered dependents receive pursuant to COBRA.

      8. Restrictive Covenants.

      (a) Nondisclosure of Confidential Information. Executive acknowledges
that, during the course of his employment hereunder, he will have access to
confidential and proprietary information, documents and other materials relating
to the Company and its affiliates which are not generally known to persons
outside the Company or its affiliates (whether conceived or developed by
Executive or others) and confidential information, documents and other materials
entrusted to the Company or its affiliates by third parties, including, without
limitation, financial information, trade secrets, techniques, know-how,
marketing and other business plans, data, strategies and forecasts, and the
substance of arrangements and agreements with customers, suppliers and others
(collectively, "Confidential Information"). Any Confidential Information
conceived or developed by Executive during the period of his employment will be

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the exclusive property of the Company. Except as specifically authorized by the
Company, Executive will not (during or after his employment hereunder) disclose
Confidential Information to any third person, firm or entity or use Confidential
Information for his own purposes or for the benefit of any third person, firm or
entity other than (1) as may be legally required in response to any summons,
order or subpoena issued by a court or governmental agency, or (2) Confidential
Information which is or becomes available to the general public through no act
or failure to act by Executive.

      (b) Non-Competition. During Executive's employment by the Company
hereunder and during a period of two (2) years following the date of termination
of his employment with the Company according to Section 7(c), or one (1) years
following the date of termination of his employment with the Company according
to Section 7(d), the Executive will not, directly or indirectly, whether as an
owner, partner, shareholder, consultant, agent, employee, co-venturer or
otherwise, or through any other "person" (which, for purposes of this
subsection, shall mean an individual, a corporation, a partnership, an
association, a joint-stock company, a trust, any unincorporated organization, or
a government or political subdivision thereof), compete in any state or
territory of the United States or any geographic area outside of the United
States with the Company in any business involving kitchen products that are
similar in nature to those designed, manufactured or sold by the Company. The
restriction on competition for the purposes of this Agreement shall not include
the passive ownership of securities in any public enterprise and exercise of
rights appurtenant thereto, so long as such securities represent no more than
two percent (2%) of the voting power of all securities of such enterprise and do
not include active management or effective control of said enterprise, or the
indirect ownership of securities through ownership of shares in a registered
investment company.

      (c) Non-Solicitation. During Executive's employment by the Company
hereunder and during a period of two (2) years following the date of termination
of his employment with the Company, Executive will not, directly or indirectly,
whether as an owner, partner, shareholder, consultant, agent, employee,
co-venturer or otherwise, or through any other "person" (which, for purposes of
this subsection, shall mean an individual, a corporation, a partnership, an
association, a joint-stock company, a trust, any unincorporated organization, or
a government or political subdivision thereof), (1) hire or attempt to hire any
employee of the Company or any affiliate of the Company or any person who was an
employee of the Company or any affiliate of the Company at any time during the
twelve months immediately prior to the termination of Executive's employment
with the Company, assist in such hiring by any other person, encourage any such
employee to terminate his relationship with the Company or any affiliate of the
Company; (2) directly or indirectly, request or cause customers, suppliers or
other parties with whom the Company or any of its affiliates has a business
relationship to cancel or terminate any such business relationship with the
Company or any of its affiliates; and (3) solicit from a customer of the Company
or its affiliates any business which is competing with or related to the
business of the Company or its affiliates, or with the products or services of
the Company or its affiliates.

      (d) No Other Remuneration; No Disparagement. Executive covenants and
agrees that during his employment by the Company he will not directly or
indirectly receive any remuneration from the Company or anyone connected with
the Company except as provided pursuant to the terms of this Agreement or
otherwise approved by the Board of Directors in writing. Executive further
covenants and agrees that at no time during or after his employment by the
Company will the Executive disparage the Company or any of its Affiliates,
shareholders, directors, officers, employees, or agents.

      (e) Reasonableness of Restrictive Covenants. Executive acknowledges that
the covenants contained in the preceding subsections of this Section 8 are
reasonable in the scope of the activities restricted, the geographic area
covered by the restrictions, and the duration of the restrictions, and that such
covenants are reasonably necessary to protect the Company's legitimate interests

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in its Confidential Information and in its relationships with its employees,
customers and suppliers. Executive further acknowledges such covenants are
essential elements of this Agreement and that, but for such covenants, the
Company would not have entered into this Agreement.

      9. Company Property. All records, files, lists, including computer
generated lists, drawings, documents, equipment and similar items related to the
Company's business that Executive shall prepare or receive from the Company
shall remain the Company's sole and exclusive property. Executive will not copy
or cause to be copied, print out, or cause to be printed out any software,
documents or other materials originating with or belonging to the Company other
than in connection with performing his duties. Upon termination of his
employment with the Company, Executive shall promptly return to the Company all
property of the Company in his possession or control and will not retain in his
possession or control any software, documents or other materials originating
with or belonging to the Company.

      10. Intellectual Property. The Company has hired Executive to work full
time so anything Executive produces during the period of his employment with the
Company and applicable to the business of the Company is the property of the
Company. Any writing, invention, design, system, process, development or
discovery conceived, developed, created or made by Executive, alone or with
others, during the period of his employment with the Company and applicable to
the business of the Company, whether or not patentable, registerable or
copyrightable, shall become the sole and exclusive property of the Company.
Executive shall disclose the same promptly and completely to the Company, and
shall, during the period of his employment with the Company, and any time and
from time to time thereafter, (1) execute all documents reasonably requested by
the Company for the purpose of vesting in the Company the entire right, title
and interest in and to the same, (2) execute all documents reasonably requested
by the Company for filing such applications for and procuring all patents,
trademarks, service marks or copyrights as the Company, in its sole discretion,
may desire to prosecute, and (3) give the Company all assistance it may
reasonably require, including the giving of testimony in any suit, action,
investigation or other proceeding, in order to obtain, maintain, and protect the
Company's right therein and thereto. If such assistance is requested after
Executive's employment has terminated, the Company shall pay Executive
reasonable compensation in respect of, and reimburse Executive for Executive's
reasonable expenses incurred in connection with, rendering such assistance and
performing such acts. Executive shall not have or claim any right, title or
interest in any trade name, trademark, copyright or other similar rights
belonging to or used by the Company.

      11. Litigation Assistance. Executive will cooperate with the Company,
during the term of his employment and thereafter by making himself reasonably
available to testify on behalf of the Company or any subsidiary or affiliate of
the Company in any action, suit, or proceeding, whether civil, criminal,
administrative, or investigative, and to reasonably assist the Company or any
such subsidiary or affiliate in any such action, suit, or proceeding by
providing information and meeting and consulting with the Board or its
representatives or counsel, or representatives or counsel to the Company or any
such subsidiary or affiliate, as reasonably requested; provided, however, that
the same does not materially interfere with his then current professional
activities. The Company will reimburse Executive for all expenses reasonably
incurred by him in connection with his provision of testimony or assistance.

      12. Severability and Enforcement.

      (a) If any one or more of the provisions (or portions thereof) of this
Agreement shall for any reason be held by a final determination of a court of
competent jurisdiction to be invalid, illegal, or unenforceable in any respect,
such invalidity, illegality or unenforceability shall not affect any other
provisions (or portions of the provisions) of this Agreement, and the invalid,
illegal or unenforceable provisions shall be deemed replaced by a provision that
is valid, legal and enforceable and that comes closest to expressing the
intention of the parties hereto.

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      (b) Without limiting the generality of Section 12(a), to the extent that
any court shall hold that any of the covenants set forth in Section 8 are
unenforceable because they are unreasonable as to scope and/or duration, then
the parties intend that such covenant(s) be reduced in scope and/or duration to
the extent required to be held enforceable.

      (c) Executive confirms and agrees that only a monetary remedy for a breach
of any of the covenants set forth in Section 8 would be inadequate, and may be
impracticable and difficult to prove, and further agrees that any such breach
would cause the Company irrevocable harm and damage. Accordingly, Executive
hereby specifically agrees that Company shall be entitled to temporary and
permanent injunctive relief without the necessity of proving actual damages as a
result of any material breach of Section 8 by Executive.

      13. Resolution of Disputes.

      (a) Agreement to Arbitrate; Injunctive Relief. THE PARTIES HERETO AGREE
THAT ANY CLAIM, DEMAND, DISPUTE, ACTION OR CAUSE OF ACTION ARISING UNDER OR
RELATING TO THIS AGREEMENT, WHETHER SOUNDING IN CONTRACT OR TORT OR OTHERWISE
(COLLECTIVELY, THE "PARTIES' DISPUTES"), SHALL BE DECIDED BY ARBITRATION
PURSUANT TO THE NATIONAL RULES FOR THE RESOLUTION OF EMPLOYMENT DISPUTES OF THE
AMERICAN ARBITRATION ASSOCIATION ("AAA RULES") AS MODIFIED HEREBY, AND THAT ANY
PARTY TO THIS AGREEMENT MAY FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS
AGREEMENT INCLUDING THIS SECTION WITH THE AMERICAN ARBITRATION ASSOCIATION (THE
"AAA") AS WRITTEN EVIDENCE OF THE AGREEMENT OF THE PARTIES TO SO ARBITRATE. THE
PARTIES HERETO ACKNOWLEDGE THAT THEY HAVE HAD THE OPPORTUNITY TO CONSULT WITH
COUNSEL REGARDING THIS SECTION, THAT THEY FULLY UNDERSTAND ITS TERMS, CONTENT
AND EFFECT, AND THAT THEY VOLUNTARILY AND KNOWINGLY AGREE TO THE TERMS OF THIS
SECTION AND AGREE TO ARBITRATE ALL PARTIES' DISPUTES.

      (b) Any arbitration pursuant to this Agreement shall take place in Los
Angeles, California, before a panel of three commercially experienced
arbitrators appointed in accordance with the AAA Rules or, if the parties to the
arbitration agree, a single retired judge. Notice of any demand for arbitration
shall be provided in writing to the other party and to the AAA (the "Arbitration
Notice"). For the purposes of this Agreement, an arbitration shall be deemed to
have been commenced at such time as the Arbitration Notice has been delivered to
all the other parties pursuant to the provisions hereof. The parties shall be
entitled to discovery in conjunction with such arbitration (with the scope of
discovery to be co-extensive with discovery rights applicable to an arbitration
pursuant to California Code of Civil Procedure 1280 et seq.). Any award rendered
by the arbitrators (or, if applicable, retired judge) shall be final and may be
enforced in the Superior Court for the State of California for the County of Los
Angeles. Each party shall pay half of the fees and expenses of the arbitrators.

      (c) Notwithstanding any other provision of this Section or any other
provision of this Agreement, any party hereto may bring an action for injunctive
or other extraordinary relief pursuant to Section 1281.8 of the California Code
of Civil Procedure based upon a breach by another party hereto of this
Agreement.

      14. Indemnification. To the extent permitted by its Certificate of
Incorporation and By-laws and subject to applicable law, the Company will
indemnify, defend and hold Executive harmless from and against any claim,
liability or expense (including reasonable attorneys' fees) made against or

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incurred by Executive as a result of his employment with the Company or any
subsidiary or other affiliate of the Company, including service as an officer or
director of the Company or any subsidiary or other affiliate of the Company.

      15. Assignment; Binding Nature. The services and duties to be performed by
Executive hereunder are personal and may not be assigned. This Agreement shall
be binding upon and inure to the benefit of the Company, its successors and
assigns and Executive and his heirs and representatives.

      16. No Impediment to Agreement. Executive covenants that except as
otherwise disclosed herein, he is not, as of the date hereof, and will not be,
during the period of his employment hereunder, employed under contract, oral or
written, by any other person, firm or entity, and is not and will not be bound
by the provisions of any other restrictive covenant or confidentiality
agreement, and is not aware of any other circumstance or condition (legal,
health or otherwise) which would constitute an impediment to, or restriction
upon, his ability to enter into this Agreement and to perform the duties and
responsibilities of his employment hereunder.

      17. Amendment or Waiver. No provision in this Agreement may be amended
unless such amendment is agreed to in writing and signed by Executive and an
authorized officer of the Company. Except as set forth herein, no delay or
omission to exercise any right, power or remedy accruing to any party shall
impair any such right, power or remedy or shall be construed to be a waiver of
or an acquiescence to any breach hereof. No waiver by either party of any breach
by the other party of any condition or provision contained in this Agreement to
be performed by such other party shall be deemed a waiver of a similar or
dissimilar condition or provision at the same or any prior or subsequent time.
Any waiver must be in writing and signed by Executive or an authorized officer
of the Company, as the case may be.

      18. Survivorship. The respective rights and obligations of the parties
hereunder shall survive any termination of Executive's employment to the extent
necessary to the intended preservation of such rights and obligations.

      19. Governing Law. This Agreement shall be governed by and construed and
interpreted in accordance with the laws of California without reference to
principles of conflict of laws.

      20. Notices. Any notice given to a party shall be in writing and shall be
deemed to have been given when delivered personally or sent by certified or
registered mail, postage prepaid, return receipt requested, or express mail to
the recipient at his or its last known address.

      21. Withholding. Employer may deduct and withhold from the payments to be
made to Employee hereunder any amounts required to be deducted and withheld by
Employer under the provisions of any statute, law, regulation or ordinance now
or hereafter enacted.

      22. Entire Agreement. This Agreement contains the entire understanding and
agreement between the parties concerning the subject matter hereof and
supersedes all prior agreements, understandings, discussions, negotiations and
undertakings, whether written or oral, between the parties with respect thereto.

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      IN WITNESS WHEREOF, the undersigned have executed this Agreement on the
date first above written.

                                     RONCO CORPORATION

                                     By:
                                              -----------------------------
                                     Date:    _____________________________

                                     EVAN J. WARSHAWSKY

                                     By:
                                              -----------------------------
                                     Date:    _____________________________

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                                   Schedule I

                          Private Placement Memorandum

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                                   Schedule II

                       Restricted Stock Purchase AgreementExhibit 10.13

                                RONCO CORPORATION

                       RESTICTED STOCK PURCHASE AGREEMENT

      THIS AGREEMENT is made as of the ____ day of June, 2005 by and between
Ronco Corporation, a Delaware corporation (the "Company"), and Richard F. Allen,
Sr. (the "Purchaser").

      WHEREAS, the Company desires to issue, and the Purchaser desires to
acquire, stock of the Company as herein described, on the terms and conditions
hereinafter set forth; and

      WHEREAS, the Purchaser is a Director and the President and Chief Executive
Officer of the Company,

      NOW, THEREFORE, IT IS AGREED between the parties as follows:

      1.    The Purchaser hereby agrees to purchase from the Company, and the
            Company hereby agrees to sell to the Purchaser, eight hundred
            thousand three hundred thirteen (800,313) shares of the Common Stock
            of the Company (the "Stock"), as follows:

            a.    On the effective date of this Agreement, the Company will sell
                  480,188 shares of Stock to the Purchaser at a price of $0.01
                  per share;

            b.    On the first anniversary of the effective date of this
                  Agreement, the Company will sell 160,063 shares of Stock to
                  the Purchaser at a price of $0.01 per share (the "First
                  Anniversary Stock Sale"); and

            c.    On the second anniversary of the effective date of this
                  Agreement, the Company will sell 160,062 shares of Stock to
                  the Purchaser at a price of $0.01 per share (the "Second
                  Anniversary Stock Sale").

      2.    The Stock shall be subject to the Company's repurchase option set
            forth in the Purchaser's Employment Agreement of even date herewith
            (the "Employment Agreement"). Nothing in this Agreement shall affect
            in any manner whatsoever the right or power of the Company (or a
            parent or subsidiary of the Company) to terminate Purchaser's
            employment for any reason, with or without cause, under the terms
            and conditions of the Employment Agreement.

      3.    The shares of Stock to be sold to the Purchaser pursuant to Section
            1(b) and 1(c) above shall be subject to adjustment for any stock
            dividend, stock split or similar transaction that occurs prior the
            First Anniversary Stock Sale (in the case of those shares of Stock
            pursuant to each of Section 1(b) and 1(c) above) or the Second
            Anniversary Stock Sale (solely in the case of those shares of Stock
            pursuant to Section 1(c) above).

      4.    Upon a change in control in the Stock of the Company or a sale of
            substantially all of the Company's assets, the Company's obligations
            with respect to each of Section 1(b) and 1(c) above will be
            accelerated.

      5.    All certificates representing any shares of Stock of the Company
            subject to the provisions of this Agreement shall have endorsed
            thereon legends in substantially the following form (in addition to
            any other legend which may be required by other agreements between
            the parties hereto):

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            "The securities represented by this Certificate have not been
            registered under the Securities Act of 1933. They may not be sold,
            offered for sale, pledged or hypothecated in the absence of an
            effective registration statement as to the securities under said Act
            or an opinion of counsel satisfactory to the Company that such
            registration is not required."

      6.    Purchaser acknowledges that he is aware that the Stock to be issued
            to him by the Company pursuant to this Agreement has not been
            registered under the Act, and that the Stock is deemed to constitute
            "restricted securities" under Rule 144 promulgated under the Act. In
            this connection, Purchaser warrants and represents to the Company
            that Purchaser is purchasing the Stock for Purchaser's own account
            and Purchaser has no present intention of distributing or selling
            said stock. Purchaser further warrants and represents that Purchaser
            i) is an "accredited investor" as defined in Rule 501 of Regulation
            D, and has either (ii) a preexisting personal or business
            relationships with the Company or any of its officers, directors or
            controlling persons, or (iii) the capacity to protect his own
            interests in connection with the purchase of the Stock by virtue of
            the business or financial expertise of any professional advisors to
            the Purchaser who are unaffiliated with and who are not compensated
            by the Company or any of its affiliates, directly or indirectly.
            Purchaser further acknowledges that the re-sale exemption from
            registration under Rule 144 will not be available for at least two
            years from the date of sale of the Stock unless at least one year
            from the date of sale (i) a public trading market then exists for
            the Common Stock of the Company, (ii) adequate information
            concerning the Company is then available to the public, and (iii)
            other terms and conditions of Rule 144 are complied with; and that
            any sale of the Stock may be made only in limited amounts in
            accordance with such terms and conditions.

      7.    The Purchaser agrees that during the one hundred eighty (180) day
            period following the effective date of a registration statement of
            the Company filed under the Act the Purchaser shall not, to the
            extent requested by the Company and any underwriter, sell or
            otherwise transfer or dispose of (other than to donees who agree to
            be similarly bound), or enter into any hedging or similar
            transaction with the same economic effect as a sale, any Common
            Stock of the Company held by the Purchaser at any time during such
            period (the "Purchaser's Registrable Securities") except Common
            Stock included in such registration.

      8.    The Company shall not be required (i) to transfer on its books any
            shares of Stock of the Company which shall have been transferred in
            violation of any of the provisions set forth in this Agreement or
            (ii) to treat as owner of such shares or to accord the right to vote
            as such owner or to pay dividends to any transferee to whom such
            Stock shall have been so transferred.

      9.    The parties agree to execute such further instruments and to take
            such further action as may reasonably be necessary to carry out the
            intent of this Agreement.

      10.   Any notice required or permitted hereunder shall be given in writing
            and shall be deemed effectively given upon personal delivery or upon
            deposit in the United States Post Office, by registered or certified
            mail with postage and fees prepaid, addressed to the other party
            hereto at his address hereinafter shown below its signature or at
            such other address as such party may designate by ten (10) days
            advance written notice to the other party hereto.

      11.   This Agreement shall inure to the benefit of the successors and
            assigns of the Company and, subject to the restrictions on transfer
            herein set forth, be binding upon the Purchaser, its successors, and
            assigns.

<PAGE>

      12.   The Purchaser shall reimburse the Company for all costs incurred by
            the Company in enforcing the performance of, or protecting its
            rights under, any part of this Agreement, including reasonable costs
            of investigation and attorneys' fees.

      13.   This Agreement shall be governed by and construed in accordance with
            the laws of the State of California. The parties agree that any
            action brought by either party to interpret or enforce any provision
            of this Agreement shall be brought in, and each party agrees to, and
            does hereby, submit to the jurisdiction and venue of, the
            appropriate state or federal court for the district encompassing the
            Company's principal place of business.

      14.   The parties agree to take all such further action(s) as may
            reasonably be necessary to carry out and consummate this Agreement
            as soon as practicable, and to take whatever steps may be necessary
            to obtain any governmental approval in connection with or otherwise
            qualify the issuance of the securities that are the subject of this
            Agreement. The closing hereunder, including payment for and delivery
            of the Stock, shall occur at the offices of the Company on June __,
            2005 or at such other time and place as the parties may mutually
            agree.

      15.   This Agreement is not an employment contract and nothing in this
            Agreement shall be deemed to create in any way whatsoever any
            obligations on the part of the Purchaser to continue in the employ
            of the Company or of the Company to continue the Purchaser in the
            employ of the Company.

      16.   This Agreement constitutes the entire agreement between the parties
            with respect to the subject matter hereof. This Agreement may not be
            amended, modified or revoked, in whole or in part, except by an
            agreement in writing signed by each of the parties hereto.

      IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the day and year first above written.

                          RONCO CORPORATION

                          By: _________________________
                                      Name:
                                     Title:
                                    Address:

                          PURCHASER

                          --------------------------
                          Name:  Richard F. Allen, Sr.
                          Address:

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