Document:

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                                                                   EXHIBIT 10.33

                              EMPLOYMENT AGREEMENT

                THIS EMPLOYMENT AGREEMENT (this "Agreement") is entered into as
of the 13th day of May, 1999, between INTERVISUAL BOOKS, INC., a California
corporation (the "Company"), and Steve Selsky (the "Executive").

                In consideration of the promises and covenants set forth below,
the parties hereto agree as follows:

                1. Employment.

                The Company subject to the final negotiation and signing of a
definitive agreement to acquire Fast Forward Marketing, Inc, and the subsequent
closing and acquisition of Fast Forward Marketing, Inc., hereby agrees to employ
Executive, and Executive hereby agrees to accept such employment with the
Company, on the terms and conditions set forth herein.

                2. Term.

                The employment of Executive by the Company as provided in this
Agreement will commence on May 13th 1999, (the "Start Date"), and end on May
13th, 2001, unless sooner terminated as herein after provided. As a condition
precedent to the effectiveness of this Agreement, Executive shall report for
work at the principal executive or other offices of the Company on the Start
Date. The Company and Executive shall attempt to negotiate in good faith between
October 31, 2000, and, May 13th, 2001, the terms of employment of Executive by
the Company for a period following the expiration of this Agreement.

                3. Position and Duties.

                Executive shall serve as Senior Vice President Finance and
Operations of the Company, or such other position or positions as may be agreed
upon by the Executive and the President of the Company or the Board of
Directors. Executive shall at all times perform his duties and obligations
faithfully and diligently and shall devote all his business time and best
efforts exclusively to the business of the Company Executive shall at all times
industriously perform his duties and report to the President of the Company and
shall accept and comply with all directions from and all policies established
from time to time by the President, or the Chairman of the Board and Board of
Directors of the Company. Executive's primary duties include but are not limited
to, oversee and manage all accounting functions of Intervisual Books, Inc. and
Fast For-ward Marketing including, cash management, budgets, monthly financial
statements and SEC reporting, and other duties as may from time to time be
prescribed by the President of the Company or the Board of Directors.

                Executive shall promote the trade and business of the Company to
the best of his ability and shall not willingly do anything to prejudice the
Company's trade or business. Executive shall not at any time intentionally make
any untrue statement regarding the Company and shall not after the termination
of employment by the Company represent himself as being employed or connected
with the Company. Executive shall not directly or indirectly render any services
of a business, commercial or professional nature to any other person, entity or
organization, whether for compensation or otherwise, without the prior written
consent of the Company's Board of Directors.

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Executive shall adhere to all of the Company's policies and procedures
applicable to Company's employees generally.

                4. Place of Performance.

                In connection with Executive's employment by the Company and
except for required travel on Company business, Executive shall be based at the
principal executive offices of the Company or such other place or places as the
interests, needs, business and opportunities of the Company require or deem
advisable and only upon mutual agreement with Executive.

                5 . Compensation and Related Matters.

                (a) Salary. During the term of Executive's employment hereunder,
the Company shall pay to Executive a salary of $180,000 per annum. Such salary
shall be paid in equal semi-monthly installments (or such shorter intervals as
the Company may elect) and shall accrue from day to day. Such salary shall be
subject to any withholding or taxes the Company is required by law to make or
pay.

                (b) Vacations. During the term of Executive's employment
hereunder, Executive shall be entitled to four weeks of vacation in each
calendar year, and to compensation with respect to earned but unused vacation
days determined in accordance with the Company's vacation policy. Executive's
vacation shall be scheduled by mutual agreement between the Executive and the
Company's President.

                (c) Expenses. During the term of Executive's employment
hereunder, Executive shall be entitled to receive reimbursement for all
reasonable out-of-pocket travel and other expenses (excluding ordinary commuting
expenses) incurred by Executive in performing Executive's services hereunder,
provided that:

                (i) Each such expenditure is of a nature qualifying it as a
proper business expenditure of the Company and is approved by the Company; and

                (ii) Executive furnishes to the Company adequate records and
        other documentary evidence required by the Company for the
        substantiation of such expenditures as proper business expenditures of
        the Company, and Executive otherwise complies with general Company
        policies with respect to expense reimbursement.

                (d) Stock Options. Executive acknowledges that, as additional
compensation for Executive's employment hereunder, Executive will be granted
nonstatutory stock options to acquire 110,000 shares of the Company's common
stock at $1.25 per share pursuant to the Stock Option Agreement attached hereto
as Exhibits A. The terms of such stock options shall be governed by the
provisions of the Stock Option Agreements (including Executive's right to
exercise such options upon termination.)

                (e) Medical Insurance. During the term of Executive's employment
hereunder, Executive and family will be entitled to participate in any medical
insurance plans from time to time generally applicable to and equivalent to that
offered to other Senior Executives at the same level during the term of
Executive's employment hereunder.

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                (f) 401(k). During the term of Executive's employment hereunder,
Executive will be entitled to participate in the Company's 401 (k) plan, or
other similar plans established by the Company, generally applicable to
full-time employees of the Company.

                (g) Car Allowance. During the term of Executive's employment
hereunder, Executive will be entitled to a monthly car allowance of $600 per
month.

                (6) Termination.

                (a) Cause. The Company may at any time upon written notice to
Executive terminate this Agreement and Executive's employment hereunder for
Cause pursuant to the provisions of this Section 6(a). Executive shall be given
written notice by the Board of Directors of its intention to terminate Executive
for Cause, which notice shall state the acts or omissions that constitute
grounds on which the proposed termination for Cause is based. In the Board of
Director's reasonable business judgment, the Board shall permit Executive an
opportunity to address the Board or a committee of one or more directors
regarding the grounds on which the proposed termination for Cause is based. In
every case, the good faith judgment of the Board of Directors shall be
conclusive as to whether Cause for termination exists.

                For purposes of this Agreement, the Company shall have "Cause"
to terminate Executive's employment hereunder upon:

                (i) The breach by Executive of any material provision or
covenant of this Agreement, and if such breach is susceptible to cure by
Executive, the failure to effect such cure within twenty (20) days after written
notice of such breach is given to the Executive; or

                (ii) The willful failure or neglect of Executive to perform
Executive's duties hereunder or the gross negligence of Executive in the
performance of such duties, and if such failure or gross negligence is
susceptible to cure by Executive, the failure to effect such cure by Executive
within twenty (20) days after written notice of such failure or gross negligence
is given to Executive; or

                (iii) Except as permitted hereunder, Executive's unexplained and
regular absences from the Company; or

                (iv) Executive's use of alcohol or illegal drugs, which use
interferes with the performance of Executive's duties hereunder; or

                (v) Executive's indictment for a crime or for theft,
embezzlement, fraud, misappropriation of funds or any other alleged act of
dishonesty by Executive or Executive's indictment for any other felony or other
crime involving moral turpitude; or

                (vi) Executive's violation of any law or ethical rule relating
to Executive's employment by the Company, including, but not limited to a
violation by Executive of Executive's fiduciary duty of loyalty to the Company
which Executive owes to the Company as an officer and/or director; or

                For purposes of this Agreement, an action shall be considered
"willful" if it is done intentionally, purposely or knowingly.

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                (b) Death. This Agreement and Executive's employment hereunder
shall terminate automatically upon Executive's death.

                (c) Incapacity. If Executive becomes incapacitated during
Executive's employment hereunder, this Agreement and Executive's employment
hereunder shall terminate on the date of determination by the Board of Directors
of the Company of such incapacity. As used herein, "incapacity" shall mean any
physical or mental illness or disability, or both, which renders Executive
incapable of performing substantially all of his managerial and executive
services hereunder for 120 days or more in the aggregate during any calendar
year, and which at any time after such 120 days the Company's Board of Directors
shall determine continues to render Executive incapable of performing
substantially all of his managerial and executive services hereunder. Any
determination made in good faith by the Company's Board of Directors shall be
conclusive and binding upon Executive.

                (d) Without Cause. The Company shall be entitled to terminate
this Agreement and Executive's employment hereunder at any time without Cause.

                (e) Resignation. Executive shall be entitled to terminate this
Agreement and Executive's employment hereunder at any time an thirty days prior
written notice delivered by Executive to the Company.

                (f) Notice of Termination. Any termination of Executive's
employment by the Company or by Executive (other than termination pursuant to
subsection 6(b) above) shall be communicated by a written Notice of Termination
to the other party hereto. For purposes of this Agreement, a "Notice of
Termination" means a notice which (i) indicates the specific termination
provision in this Agreement relied upon, (ii) sets forth the circumstances which
provide a basis for termination of Executive's employment under the provisions
so indicated, and (iii) if the termination date is other than the date of
receipt of such notice, specifies the termination date of this Agreement (which
date shall not be more than 30 days after the giving of such notice).

                (g) Date of Termination. "Date of Termination" shall mean the
date of death, the date of receipt of the Notice of Termination or the date
specified therein, as the case may be.

                (h) Arbitration Rights. Nothing contained in this Section 6
shall contravene the Company and Executive's right and obligation to arbitrate
disputes as provided for in Section 11 of this Agreement.

                7. Obligations of the Company Upon Termination.

                (a) Termination for Cause. If this Agreement is terminated
pursuant to Section 6(a), the Company shall have no further obligation or
liability to Executive, except that Executive shall be entitled to receive only
(i) the portion of Executive's salary as set forth in Section 5(a) which has
been earned up to the Date of Termination, (ii) compensation for any accrued and
unused vacation up to the Date of Termination, and (iii) reimbursement, subject
to the requirements set forth in Section 5(c), for business expenses incurred up
to the Date of Termination (collectively, the "Minimum Payments").

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                (b) Termination for Death or Disability. If this Agreement is
terminated pursuant to Sections 6(b) or 6(c), the Company shall have no further
obligation or liability to Executive, except that Executive shall be entitled to
receive only the Minimum Payments.

                (c) Termination Without Cause. If this Agreement is terminated
by the Company pursuant to Section 6(d), the Company shall have no further
obligation or liability to Executive, except that Executive shall be entitled to
receive only (i) the Minimum Payments, and (ii) an amount equal to (12) months
salary based on executive's rate of pay at the date of termination. Any amounts
owed to Executive pursuant to subsection (ii) above shall be paid semi-monthly
through the company's regular payroll commencing immediately from the Date of
Termination until paid in full.

                (d) Resignation. If this Agreement is terminated by Executive
pursuant to Section 6(e), the Company shall have no further obligation or
liability to Executive, except that Executive shall be entitled to receive only
the Minimum Payments.

                (e) Exclusivity of Payments. Upon termination of Executive's
employment hereunder, Executive shall not be entitled to any severance payments
or severance benefits from the Company or any payments by the Company on account
of any claim for wrongful termination, including but not limited to claims under
any federal, state or local human and civil rights or labor laws, other than the
payments provided in this Section 7, except for any benefits which may be due to
Executive in the normal course under any employee benefit plan of the Company
which provides for benefits after termination of employment. Executive agrees
that any right to receive payments hereunder upon termination of employment will
cease if Executive breaches any provision of Sections 8 or 9 below.

                8. Proprietary Information.

                (a) Definition. Executive hereby acknowledges that Executive
possesses and may make use of, acquire, create, develop or add to certain
confidential and/or proprietary information regarding the Company and its
business (whether in existence prior to, as of or after the date hereof,
collectively, "Proprietary Information"), which Proprietary Information shall
include, without limitation, all of the following materials and information
(whether or not reduced to writing and whether or not patentable or protected by
copyright): trade secrets, inventions, processes, formulae, programs, technical
data, "know-how," manuals, confidential reports and communications, product
sales or cost information, new product ideas or improvements, new packaging
ideas or improvements, research and development programs, identities or lists of
suppliers, vendors or customers, financial information and financial projections
of the Company of any nature whatsoever, or any other confidential or
proprietary information relating to the Company and/or its business. The term in
"Proprietary Information" does not include any information that (i) at the time
of disclosure is generally available to and known by the public (other than as a
result of its disclosure by Executive), (ii) was available to Executive prior to
disclosure by the Company, provided that the person who was the source of such
information was not known by Executive to be subject to an obligation of
confidentiality to the Company, or (iii) becomes available to Executive on a
non-confidential basis from a person other than the Company or its
representatives, provided that the source of such information was not known by
Executive to be subject to an obligation of confidentiality to the Company.

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                (b) Nondisclosure. During the term of this Agreement and
thereafter, Executive will not, without the prior express written consent of the
Board of Directors, disclose or make any use of any Proprietary Information
except as may be required in the course of the performance of Executive's
services under this Agreement.

                (c) Ownership. Executive acknowledges and agrees that all right,
title and interest in and to any Proprietary Information shall be and shall
remain the exclusive property of the Company. Without limiting the foregoing,
Executive shall assign to the Company any and all right, title or interest which
Executive may have in all Proprietary Information made, developed or conceived
of in whole or in part by Executive during his employment hereunder.

                (d) Agreement Not to Solicit Customers,. To protect the
Proprietary Information and trade secrets of the Company, Executive agrees,
during the term of this Agreement and for a period of one year after termination
of this Agreement, not to, directly or indirectly, either on Executive's own
behalf or on behalf of any other person or entity, attempt to intentionally
persuade any customer of the Company to cease to do business or to reduce the
amount of business which any customer of the Company has customarily done or
contemplates doing with the Company. Executive agrees that the covenants
contained in this paragraph are reasonable and desirable.

                (e) Agreement Not to Solicit Employees. To protect the
Proprietary Information and trade secrets of the Company, Executive agrees,
during the term of this Agreement and for a period of one year after termination
of this Agreement, not to, directly or indirectly, either on Executive's own
behalf or on behalf of any other person or entity, solicit or employ any person
who is an employee of the Company. Executive agrees that the covenants contained
in this paragraph are reasonable and desirable.

                (f) Proprietary Information Agreement. By execution of this
Agreement, Executive agrees and acknowledges that he shall be bound by all of
the terms of the Company's Proprietary Information Agreement attached hereto as
Exhibit C. Executive has reviewed such Proprietary Information Agreement and
agrees that any breach by Executive of any term or covenant contained therein
shall constitute a breach by Executive of this Agreement.

                9. Protection of Property.

                All records, files, manuals, documents, specifications, lists of
customers, banks, forms, materials, supplies, computer programs and other
materials furnished to the Executive by the Company, used on its behalf or
generated or obtained during the course of the performance of the Executive's
services hereunder, shall be and remain the property of the Company. Executive
shall be a holder thereof for the sole use and benefit of the Company, and shall
safely keep and preserve such property, except as consumed in the normal
business operations of the Company. Executive acknowledges that this property is
not readily accessible to the Company's competitors. Upon termination of
Executive's employment with the Company for any reason, Executive shall
immediately deliver to the Company, or its authorized representative, all such
property, including all copies, remaining in Executive's possession or control.

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                10. Specific Performance.

                In the event of the breach by Executive of any of the provisions
of Sections 8 or 9, the Company, in addition and supplementary to all other
rights and remedies existing in its favor and notwithstanding the provisions of
Section 11 hereof, may apply to any court of law or equity of competent
jurisdiction for specific performance and/or injunctive or other relief in order
to enforce or prevent any violations of the provisions thereof.

                11. Arbitration.

                The parties hereto acknowledge that it is in their best
interests to facilitate the informal resolution of any disputes arising out of
this Agreement or otherwise by mutual cooperation and without resorting to
litigation. As a result, if any party has a dispute arising hereunder or
otherwise, including but not limited to any claim for breach of any contract or
covenant (express or implied), tort claims, claims for discrimination
(including, but not limited to, race, sex, religion, national origin, age,
handicap or disability), claims for compensation or benefits (except where a
benefit plan or pension plan or insurance policy specifies a different claims
procedure) and claims for violation of any federal, state or other governmental
law, statute, regulation or ordinance (except for claims involving workers'
compensation benefits), and the parties are unable to reach agreement among
themselves, then a settlement conference must be held within thirty (30) days
upon receipt of a notice by the complaining party describing in detail the
complaint and setting forth a proposed solution to the complaint. The settlement
conference will be held in any Los Angeles office of the Judicial Arbitration
and Mediation Services, Inc. ("JAMS"). The complaining party must contact JAMS
to schedule the conference and the parties must agree on a retired judge from
the JAMS panel. If the parties are unable to agree upon such a retired judge,
JAMS shall provide a list of three available judges and each party may strike
one judge. The remaining judge will serve as the mediator at the settlement
conference.

                If the dispute is not settled by the above-described format, the
parties agree to submit the dispute to JAMS for binding arbitration. A
three-judge panel will be selected to arbitrate the dispute. JAMS will provide
the names of five potential arbitrators, giving each party the opportunity to
strike one name. The remaining three arbitrators will serve as the arbitration
panel. The parties agree that the arbitration must be initiated within six
months after the claimed breach occurred and that failure to initiate
arbitration within the six-month period constitutes an absolute bar from the
institution of any new proceedings. Arbitration may be initiated by the
aggrieved party by sending written notice of an intent to arbitrate by
registered certified mail to all parties and to JAMS. The notice must contain a
description of the dispute, the amount involved and the remedies sought. If and
when a demand for arbitration is made by either party, the parties agree to
execute a Submission Agreement provided by JAMS, setting forth the rights of the
parties if the case is arbitrated and rules and procedures to be followed at the
arbitration hearing.

                Nothing contained in this Section 11 shall prevent the Company
from seeking and obtaining equitable relief in a court to enforce any of
its-rights under Sections 8 or 9 hereof

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                12. Additional Covenants, Representations and Warranties of
Executive.

                (a) Executive hereby represents and warrants that the execution,
delivery and performance of this Agreement by Executive does not (i) breach, or
result in a default under, any agreement to which Executive is a party or by
which Executive is bound, (ii) breach or otherwise violate any order, writ,
judgment, order or decree binding upon Executive, or (iii) violate any
applicable law or regulation.

                13. Reimbursement of Expenses.

                Executive shall promptly furnish to the Company adequate records
and other documentary evidence as requested by the Company to substantiate any
costs or expenses for which reimbursement is sought hereunder.

                14. Successors.

                This Agreement is personal to the Executive and is not
assignable by the Executive otherwise than by will or the laws of descent and
distribution without the prior written consent of the Company's Board of
Directors. This Agreement shall inure the benefit of and be enforceable by
Executive's legal representatives. This Agreement shall inure to the benefit of
and be binding upon the Company and its successors and assigns.

                15. Notice.

                For purposes of this Agreement, notices, demands and all other
communications provided for in the Agreement shall be in writing and shall be
deemed to have been duly given when delivered or (unless otherwise specified)
mailed by United States registered mail, return receipt requested, postage
prepaid, addressed as follows:

               If to Executive:     Executive's address as on file with the
                                    Company

               If to Company:           Intervisual Books, Inc.
                                        2716 Ocean Park Blvd., #2020
                                        Santa Monica, California 90405
                                        Attention: Chairman of the Board

or to such other address as any party may have furnished to the others in
writing in accordance herewith, except that notices of change of address shall
be effective only upon receipt thereof

                16. Entire Agreement.

                This Agreement, together with the documents referenced herein,
contains the entire agreement of the parties hereto with respect to the subject
matter hereof. It supersedes any and all other agreements, either oral or in
writing, between the parties hereto with respect to the employment of Employee
by the Company. Each party to this Agreement acknowledges that no
representations, inducements, promises or agreements, written, oral or
otherwise, have been made by any party, or anyone acting on behalf of any party,
which are not embodied herein, and that no other agreement, statement or promise
not contained in this Agreement shall be valid or binding.

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                17. Amendment; Waiver; Governing Law.

                No provisions of this Agreement may be modified, waived or
discharged unless such waiver, modification or discharge is agreed to in a
writing signed by Executive and by such officer of the Company as may be
specifically designated by the Company's Board of Directors. No waiver by either
party hereto at any time of any breach by the other party hereto of, or
compliance with, any condition or provision of this Agreement to be performed by
such other party shall be deemed a waiver of similar or dissimilar provisions or
conditions at the same or at any prior or subsequent time. The validity,
interpretation, construction and performance of this Agreement shall be governed
by the laws of the State of California.

                18. Validity.

                The invalidity or unenforceability of any provision or
provisions of this Agreement shall not affect the validity or enforceability of
any other provision of this Agreement, which shall remain in full force and
effect.

                19. Counterparts.

                This Agreement may be executed in one or more counterparts, each
of which shall be deemed to be an original, but all of which together will
constitute one and the same instrument.

                20. Withholding of Taxes; Tax Reporting.

                The Company may withhold from any amounts payable under this
Agreement all such Federal, state, city and other taxes, and may file with
appropriate governmental authorities all such information, returns or other
reports with respect to the tax consequences of any amounts payable under this
Agreement, as may, in its reasonable judgment, be required by law.

                IN WITNESS WHEREOF, the parties hereto have executed this
Agreement as of the date first above written.

                                            INTERVISUAL BOOKS, INC.

                                            By: /s/ NATHAN N. SHEINMAN
                                            Name: Nathan N. Sheinman
                                            Title: President

                                            EXECUTIVE

                                            /s/ STEVE SELSKY
                                            Steve Selsky

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                                                                   EXHIBIT 10.34

                                    EXHIBIT A

                             INTERVISUAL BOOKS, INC.
                       NONSTATUTORY STOCK OPTION AGREEMENT

                THIS AGREEMENT (the "Agreement") between INTERVISUAL BOOKS,
INC., a California corporation (the "Company"), and Steve Selsky ("Employee") is
entered into as of the 13th day of May, 1999.

                                    RECITALS

        A. Pursuant to an Employment Agreement bearing even date herewith
between the Company and Employee (the "Employment Agreement"), the Company has
agreed to grant to Employee this option to purchase shares of the Company's
common stock.

        B. As a condition precedent to the effectiveness of this Agreement,
Employee must commence full time employment with the Company pursuant to the
terms of the Employment Agreement.

                NOW, THEREFORE, the parties hereto agree as follows:

                Grant. The Company hereby grants to Employee the right to
purchase up to 110,000 shares of common stock of the Company at a price of $1.25
per share (which price equals the fair market value of the Company's common
stock as of the date of grant), on the terms and conditions set forth herein.
This option is not intended to qualify as an incentive stock option under
Section 422 of the Internal Revenue Code, as amended, and is not made pursuant
to any Company stock option plan. Employee agrees that Employee and any other
person who may be entitled hereunder to exercise this option shall be bound by
all terms and conditions of this Agreement.

                   This Agreement and the grant of the option herein shall not
be effective unless and until Employee commences full time employment with the
Company pursuant to the terms of the Employment Agreement. If Employee does not
commence full time employment with the Company pursuant to the terms of the
Employment Agreement, this Agreement and the option granted herein shall be null
and void, and the parties hereto shall be deemed to have no rights or
obligations under this Agreement whatsoever.

<PAGE>   2

                2. Exercisability. The option granted herein shall become
exercisable at the following times and in the following amounts:

                The option shall become exercisable in cumulative increments of
                27,500 shares on signing (a) 27,500 shares on May 13, 2000, (b)
                55,000 May 13, 2001, The option granted hereunder shall lapse
                and expire on the seventh (7th) anniversary of the date hereof.

                   If Employee does not purchase the full number of shares he is
entitled to purchase in any one year, the right to purchase such shares carries
over to the subsequent years during the term of this option.

                   Notwithstanding the foregoing, this option shall
automatically become fully exercisable upon a "Change in Control of the
Company," as such term is defined below.

                   For purposes of this Agreement, a "Change in Control of the
Company" shall be deemed to have occurred if:

                (a) the shareholders of the Company approve a definitive
        agreement to sell, transfer, or otherwise dispose of all or
        substantially all of the Company's assets and properties; or

                (b) any "person" (as such term is used in Section 13(d) and
        14(d) of the Securities Exchange Act of 1934), other than the Company or
        any "person" who as of the date this Agreement is a director or officer
        of the Company (including any trust of such director or officer), is or
        becomes the "beneficial owner" (as defined in Rule 13d-3 under the
        Securities Exchange Act of 1934), directly or indirectly, of securities
        of the Company representing fifty percent (50%) or more of the combined
        voting power of the Company's then outstanding securities; provided,
        however, that the following shall not constitute a "Change in Control"
        of the Company:

                      (i) any acquisition directly from the Company (excluding
        any acquisition resulting from the exercise of a conversion or exchange
        privilege in respect of outstanding convertible or exchangeable
        securities);

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                      (ii)   any acquisition by an employee benefit plan (or
        related trust) sponsored or maintained by the Company or any corporation
        controlled by the Company; or

                      (iii) upon the death of any person who as of the date of
        this Agreement is a director or officer of the Company, the transfer (A)
        by testamentary disposition or the laws of intestate succession to the
        estate or the legal beneficiaries or heirs of such person, or (B) by the
        provisions of any trust to the beneficiaries thereof of the securities
        of the Company beneficially owned by such director or officer of the
        Company; or

               (c) the shareholders of the Company approve the dissolution or
        liquidation of the Company or a definitive agreement to merge or
        consolidate the Company with or into another entity in which the Company
        is not the continuing or surviving corporation or pursuant to which any
        shares of the Company's stock would be converted into cash, securities
        or other property of another entity, other than a merger of the Company
        in which holders of the Company's common stock immediately prior to the
        merger have the same proportionate ownership of common stock (or
        equivalent securities) of the surviving entity immediately after the
        merger as immediately before.

                3. Exercise. This option may be exercised on the terms and
conditions contained herein by giving ten (10) days' prior written notice of
exercise to the Company, specifying the number of shares to be purchased and the
price to be paid therefor and by delivering a check in the amount of the
purchase price payable to the Company. The purchase price may also be paid, in
whole or in part, by delivery to the Company of outstanding shares of the
Company's common stock previously held by the Employee valued at "Fair Market
Value".

                   For the purposes of this Agreement, "Fair Market Value" as of
a certain date (the "Determination Date") means: (a) the closing price of a
share of the Company's common stock on the principal exchange on which shares of
the Company's common stock are then trading, if any, on the Determination Date,
or, if shares were not traded on the Determination Date, then on the nearest
preceding trading day during which a sale occurred; or (b) if such stock is not
traded on an exchange but is quoted on NASDAQ or a successor quotation system,
(i) the last sales price (if the stock is then listed as a National Market Issue
under The Nasdaq National Market System) or (ii) the mean between the closing
representative bid and asked prices (in all other cases) for the stock on the
Determination Date

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as reported by NASDAQ or such successor quotation system; or (c) if such stock
is not publicly traded on an exchange and not quoted on NASDAQ or a successor
quotation system, the mean between the closing bid and asked prices for the
stock, on the Determination Date, as determined in good faith by the Board; or
(d) if the Company's stock is not publicly traded, the fair market value
established in good faith by the Board.

                4. Termination of Employment.

                   (a) Termination by Employee. If Employee's employment is
terminated by Employee, Employee shall have ninety (90) days following the "Date
of Termination" (as defined in Section 6(g) of the Employment Agreement) to
exercise this option, but only to the extent that this option was exercisable on
such Date of Termination.

                   (b) Termination for Cause. If Employee's employment is
terminated by the Company for "Cause" (as defined in Section 6(a) of the
Employment Agreement), neither Employee nor his estate shall be entitled to
exercise this option after the Date of Termination.

                   (c) Death or Incapacity. If Employee's employment is
terminated for death or "Incapacity" (as defined in Section 6(c) of the
Employment Agreement), Employee or Employee's estate, as the case may be, shall
have the right for six (6) months following the Date of Termination to exercise
this option, but only to the extent that this option was exercisable on such
Date of Termination.

                   (d) Other. If Employee's employment is terminated for any
reason other than as set forth in Sections 4(a), (b) and (c) above, this option
shall automatically become fully exercisable on the Date of Termination, and
Employee shall have ninety (90) days following such Date of Termination to
exercise this option.

                5. Transferability. This option shall be transferable only by
will or by the law of descent and distribution to the estate (or other personal
representative) of Employee and shall be exercisable during Employee's lifetime
only by him. Except as otherwise provided herein, any attempt at alienation,
assignment, pledge, hypothecation, transfer, sale, attachment, execution or
similar process, whether voluntary or involuntary, with respect to all or any
part of this option or any right under this Agreement, shall be null and void
and, at the Company's option, shall cause Employee's rights under this Agreement
to terminate.

                                       4
<PAGE>   5

                6. Withholding Requirements. In the event the Company determines
that it is required to withhold state or Federal income taxes as a result of the
exercise of this option, Employee shall be required, as a condition to the
exercise hereof, to make arrangements satisfactory to the Company to enable it
to satisfy such withholding requirements.

                7. Rights as a Stockholder. Employee, or any permitted
transferee of Employee, shall have no rights as a stockholder with respect to
any shares covered by this option until the date of the issuance of a stock
certificate for such shares. No adjustment shall be made for dividends (ordinary
or extraordinary, whether in cash, securities or other property), distributions
or other rights for which the record date is prior to the date such stock
certificate is issued, except as provided in Section 8 of this Agreement. This
Agreement shall not confer upon Employee any right of continued employment by
the Company or interfere in any way in the Company's right to terminate
Employee.

                8. Recapitalization. Subject to any required action by
stockholders, the number of shares of Common Stock covered by this option and
the exercise price thereof shall be proportionately adjusted for any increase or
decrease in the number of issued shares of common stock resulting from a
subdivision or consolidation of such shares or the payment of a stock dividend
(but only of common stock) or any other increase or decrease in the number of
issued shares of common stock effected without receipt of consideration by the
Company. Subject to any required action by stockholders, if the Company is the
surviving corporation in any merger or consolidation, this option shall pertain
and apply to the securities to which a holder of the number of shares of common
stock subject to the option would have been entitled.

                   The foregoing adjustments shall be made by the Company's
Board of Directors, whose determination shall be conclusive and binding on the
Company and Employee.

                   Except as expressly provided in this Section 8, Employee
shall have no rights by reason of any subdivision or consolidation of shares of
stock of any class, the payment of any stock dividend or any other increase or
decrease in the number of shares of stock of any class, or by reason of any
dissolution, liquidation, merger, consolidation or spin-off of assets or stock
of another corporation, and any issue by the Company of shares of stock of any
class, or securities convertible into shares of stock of any class, shall not
affect, and no adjustment by reason thereof shall be made with respect to, the
number of shares subject to this option or the exercise price thereof.

                                       5
<PAGE>   6

        This option shall not affect in any way the right or power of the
Company to make adjustments, reclassifications, reorganizations or changes of
its capital or business structure, to merge or consolidate or to dissolve,
liquidate, sell or transfer all or any part of its business or assets.

                9. Securities Act and Other Regulatory Requirements. This option
is not exercisable, in whole or in part, and the Company is not obligated to
sell any shares of the Company's common stock subject to this option, if such
exercise or sale, in the opinion of counsel for the Company, would violate the
Securities Act of 1933 (or any other federal or state statutes having similar
requirements) as it may be in effect at that time.

Further, the Board of Directors of the Company may require as a condition of
issuance of any shares under this option that Employee furnish a written
representation that he is acquiring the shares for investment and not with a
view to distribution to the public. The certificate evidencing any shares issued
pursuant to this option shall bear such restrictive legends as required by
federal or state law.

                   Further, the Board of Directors of the Company may decide, in
its sole discretion, that the listing or qualification of the shares of stock
subject to the option under any securities exchange requirements or under any
applicable law is necessary or desirable. If such a decision is made, this
option shall not be exercisable in whole or in part unless and until such
listing, qualification, consent or approval shall have been effected or obtained
free of any conditions that are not acceptable to the Board of Directors of the
Company.

                10. Effect of Exercise. Upon the exercise of all or any part of
this option, the number of shares of common stock subject to the option under
this Agreement shall be reduced by the number of shares with respect to which
such exercise is made.

                11. Right of First Refusal. If Employee desires to transfer any
shares of common stock which he has acquired pursuant to the exercise of the
option granted herein ("Shares"), Employee shall deliver to the Company written
notice of his intention to transfer such Shares (the "Notice") together with
either a copy of a signed and binding offer by the proposed transferee (a
"Negotiated Sale") or a statement that such Shares are to be sold into the
public market at Fair Market Value at the time of sale (a "Market Sale"). The
Notice for a Negotiated Sale shall state the name and address of the proposed
transferee, the number of Shares to be transferred, the price per Share, and

                                       6
<PAGE>   7

the other terms of such transfer. The Notice for a Market Sale shall state the
expected date of the proposed sale and the number of Shares to be sold. For
thirty (30) days following delivery of the Notice, the Company shall have the
option to purchase all (but not less than all) of the Shares proposed to be sold
by Employee at the price and terms stated in the Notice. In the event of a
Market Sale, such purchase price shall be the Fair Market Value of the Shares on
the day the Company exercises its option, less five (5) percent. Such option
shall be exercisable by delivery of written notice to Employee within such
thirty (30) day period. Any Shares not purchased by the Company may, for a
period of sixty (60) days commencing on the expiration of the Company's option
to purchase such Shares, be sold to the proposed transferee at the price and
upon the terms specified in the Notice. Shares which are not transferred by
Employee within such sixty (60) day period shall again become subject to the
notice and option provisions of this Section 11. The certificate evidencing any
shares issued pursuant to this option shall bear a restrictive legend stating
that such shares are subject to the right of first refusal set forth in this
Section 11.

                12. Notices. Any notice or other communication required or
permitted hereunder or by law shall be validly given or made only if in writing
and delivered in person to an officer or duly authorized representative of the
other party, or deposited in the United States mail, duly certified or
registered, return receipt requested, postage prepaid, and addressed to the
party to whom intended. If sent to the Company, it shall be addressed in care of
the President, 2716 Ocean Park Boulevard, Suite 2020, Santa Monica, California
90405, and if sent to Employee, it shall be addressed to Employee's address on
file with the Company on the date of such notice. If sent by mail, notice shall
be deemed given two days after deposit of such notice in the mail and in
accordance with this section. Any party may from time to time, by written notice
to the other, designate a different address for notice which shall be
substituted for that specified above.

                13. Choice of Law; Counterparts. This Agreement, and all rights
and obligations hereunder, shall be governed by the laws of the State of
California. This Agreement may be executed in one or more counterparts, each of
which when so executed and delivered shall be deemed an original, but all such
counterparts together shall constitute but one and the same instrument.

                14. Successor. This Agreement shall be binding upon and inure to
the benefit of the parties hereto and their respective successors, heirs,
beneficiaries, executors and administrators.

                                       7
<PAGE>   8

                15. Paragraph Headings; Employment. Paragraph headings are for
convenience only and are not part of the context. This Agreement shall not
obligate the Company or any affiliate to employ Employee for any period of time
nor does this Agreement constitute a contract or agreement for employment.

                IN WITNESS WHEREOF, this Agreement is executed as of the date
first written above.

                                            INTERVISUAL BOOKS, INC.

                                            By: /s/ NORM SHEINMAN
                                               ---------------------------------
                                            Name:   Norm Sheinman
                                            Title:  President

                                            EMPLOYEE:

                                            /s/ STEVEN SELSKY
                                            ------------------------------------
                                            Steven Selsky

                                       8

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