Document:

EX-10.3

 Exhibit 10.3 

SHAREHOLDER SUPPORT DEED 
 This
Shareholder Support Deed (as may be amended, supplemented, modified or varied in accordance with the terms herein, this “Deed”) is dated as of March 23, 2022 by and among Primavera Capital Acquisition Corporation, an exempted
company incorporated with limited liability under the laws of the Cayman Islands (“SPAC”), Fosun Fashion Group (Cayman) Limited, an exempted company incorporated with limited liability under the laws of the Cayman Islands (the
“Company”), Lanvin Group Holdings Limited 复朗集团, an exempted company incorporated with
limited liability under the laws of the Cayman Islands (“PubCo”) and the Persons set forth on Schedule I hereto (each, a “Company Shareholder” and collectively, the “Company Shareholders”).
Capitalized terms used but not defined herein shall have the meanings ascribed to such terms in the Business Combination Agreement (as defined below). 

RECITALS 
 WHEREAS, as of the
date hereof, each Company Shareholder is the holder of record and the “beneficial owners” (within the meaning of Rule 13d-3 under the Exchange Act) of such number of Company Ordinary Shares and
Company Preferred Shares as set forth opposite its name on Schedule I hereto (such Company Ordinary Shares and Company Preferred Shares, together with any other Company Shares acquired by such Company Shareholder after the date of this Deed
and during the term of this Deed, collectively referred to herein as the “Subject Shares” of such Company Shareholder); 

WHEREAS, concurrently with the execution and delivery of this Deed, SPAC, the Company, PubCo and certain other parties thereto are entering
into a Business Combination Agreement (as may be amended, restated, modified or supplemented from time to time, the “Business Combination Agreement”), pursuant to which, among other things, SPAC will merge with and into Merger Sub 1
(with Merger Sub 1 surviving such merger as a wholly-owned subsidiary of PubCo) and Merger Sub 2 will merge with and into the Company (with the Company surviving such merger as a wholly-owned subsidiary of PubCo), upon the terms and subject to the
conditions set forth therein; and 
 WHEREAS, as a condition to the willingness of SPAC to enter into the Business Combination Agreement and
to consummate the transactions contemplated therein, the parties hereto desire to agree to certain matters as set forth herein. 
 NOW,
THEREFORE, in consideration of the foregoing and the mutual agreements contained herein, and intending to be legally bound hereby, the parties hereto agree as follows: 

ARTICLE I 
 SHAREHOLDER SUPPORT
DEED; COVENANTS 
 1.1 Binding Effect of Business Combination Agreement. Each Company Shareholder hereby acknowledges that it has
read the Business Combination Agreement and this Deed and has had the opportunity to consult with its tax and legal advisors. Each Company Shareholder shall be bound by and comply with Section 8.2
(Non-Solicit), Section 8.3 (Preparation of Joint Proxy Statement/Prospectus; SPAC Shareholders’ Meeting and Approvals; Company Shareholders’ Meeting
and Approvals) and Section 11.11 (Publicity) of the Business Combination Agreement as if (a) such Company Shareholder was an original signatory to the Business Combination Agreement with respect to such provisions, and
(b) each reference to the “Company” in Section 8.5 (Tax Matters) of the Business Combination Agreement also referred to each such Company Shareholder. 

  
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 1.2 No Transfer. Other than pursuant to this Deed, each Company Shareholder shall
not, directly or indirectly, (i) lend, sell, transfer, tender, grant, charge, mortgage, pledge or otherwise encumber, grant a security interest in, assign or otherwise dispose of (including by gift, tender or exchange offer, merger or operation
of law), encumber, hedge or utilize a derivative to transfer the economic interest in (collectively, “Transfer”), or enter into any Contract, option or other arrangement (including any profit sharing arrangement) with respect to the
Transfer of, any Subject Shares to any Person other than pursuant to the Second Merger, (ii) grant any proxies or enter into any voting arrangement, whether by proxy, voting agreement, voting trust, voting deed or otherwise (including pursuant
to any loan of Subject Shares), or enter into any other agreement, with respect to any Subject Shares, (iii) take any action that would make any representation or warranty of such Company Shareholder herein untrue or incorrect in any material
respect, or have the effect of preventing or disabling such Company Shareholder from performing its material obligations hereunder, or (iv) commit or agree to take any of the foregoing actions or take any other action or enter into any Contract
that would reasonably be expected to make any of its representations or warranties contained herein untrue or incorrect or would have the effect of preventing or delaying such Company Shareholder from performing any of its material obligations
hereunder. Any action attempted to be taken in violation of the preceding sentence will be null and void. Each Company Shareholder agrees with, and covenants to, SPAC, PubCo and the Company that such Company Shareholder shall not request that the
Company register the Transfer (by book-entry or otherwise) of any certificated or uncertificated interest representing any of its Subject Shares. 

1.3 Dissenters’ Rights. Each Company Shareholder hereby irrevocably waives, and/or agrees not to exercise or assert,
any and all rights, actions or claims under Section 238 of the Companies Act of the Cayman Islands (as amended) (the “Act”) (including but not limited to the right to dissent from the merger, and the rights in s.238(12) and/or
s.238(16) of the Act), and any other similar statute in connection with the Second Merger and the Business Combination Agreement. 
 1.4
Waiver of Anti-Dilution Protection. Each Company Shareholder hereby irrevocably waives, and agrees not to exercise or assert, any of its rights pursuant to Section 8 (Anti-Dilution Protection) of the Company Shareholders’
Agreement in connection with the Second Merger and the Business Combination Agreement. 
 1.5 New Shares. In the event that prior to
the Closing (i) any Company Shares or other securities of the Company are issued or otherwise distributed to a Company Shareholder pursuant to any share dividend or distribution, or any change in any of the Company Ordinary Shares, Company
Preferred Shares or other share capital of the Company by reason of any share sub-division, recapitalization, consolidation, exchange of shares or the like, (ii) a Company Shareholder acquires legal or
beneficial ownership of any Company Shares after the date of this Deed, or (iii) a Company Shareholder acquires the right to vote or share in the voting of any Company Share after the date of this Deed (together the “New Securities”),
the Subject Shares of such Company Shareholder shall be deemed to refer to and include such New Securities (including all such share dividends and distributions and any securities into which or for which any or all of the Subject Shares may be
changed or exchanged into). 

  
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 1.6 Company Shareholder Agreements. 

(a) Each Company Shareholder hereby unconditionally and irrevocably agrees that, at any meeting of the shareholders of Company called to seek
the Company Shareholders Approval, or at any adjournment or postponement thereof, or in any other circumstance in which the vote, consent or other approval of the shareholders of the Company with respect to the Business Combination Agreement, any
other Transaction Document, the Second Merger or any other Transaction is sought, such Company Shareholder shall, (i) if a meeting is held, appear at such meeting or otherwise cause all of its Subject Shares to be counted as present thereat for
purposes of establishing a quorum and (ii) vote or cause to be voted (including by class vote and/or written resolution and /or consent, if applicable) the Subject Shares: 

(i) in favor of granting the Company Shareholders Approval or, if there are insufficient votes in favor of granting the Company Shareholders
Approval, in favor of the adjournment or postponement of such meeting of the shareholders of the Company to a later date, including the approval and adoption of the amendment of the Company Articles as contemplated by Section 6.1 of the
Business Combination Agreement; 
 (ii) against (A) any business combination agreement, merger agreement or merger (other than the
Business Combination Agreement and the Second Merger), scheme of arrangement, business combination, consolidation, combination, sale of substantial assets, reorganization, recapitalization, dissolution, liquidation or winding up of or by the Company
or any public offering of any securities of the Company or any other Group Company, other than in connection with the Transactions, (B) any Company Acquisition Proposal, and (C) other than any amendment to the Company Articles permitted
under Section 6.1 of the Business Combination Agreement, any amendment of the Company Articles, the Company Shareholders’ Agreement or other proposal or transaction involving Company or any of its Subsidiaries, which would be reasonably
likely to, in any material respect, impede, interfere with, delay or attempt to discourage, frustrate the purposes of, result in a breach by Company of, prevent or nullify any provision of the Business Combination Agreement or any other Transaction
Document, the Second Merger, any other Transaction or change in any manner the voting rights of any class of the Company’s share capital. 

(b) Each Company Shareholder represents and warrants that any proxies heretofore given in respect of the Subject Shares held by such Company
Shareholder that may still be in effect are not irrevocable, and such proxies have been or are hereby revoked. 

  
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 (c) Each Company Shareholder hereby irrevocably grants to, and appoints, the SPAC as such
Company Shareholder’s proxy and attorney-in-fact (with full power of substitution and delegation), for and in the name, place and stead of such Company Shareholder,
to vote in respect of all of its Subject Shares at all general meetings of the Company, to requisition and convene a meeting or meetings of the members of the Company, to sign a members written resolution of the Company in respect of all of its
Subject Shares, or grant a written consent or approval in respect of its Subject Shares in a manner consistent with this Section 1.6(c). Each Company Shareholder hereby affirms that the irrevocable proxy and attorney-in –fact set forth in this Section 1.6(c) is given in connection with the execution of the Business Combination Agreement, and that such irrevocable proxy and attorney-in-fact is given to secure the performance of the duties of such Company Shareholder under this Deed. Each Company Shareholder hereby further affirms that the
irrevocable proxy and attorney-in-fact is granted to secure a proprietary interest and the performance of obligations owed to the SPAC under this Deed within the meaning
of the Powers of Attorney Act (as amended) of the Cayman Islands and each Company Shareholder hereby acknowledges the same. Each Company Shareholder hereby further affirms that the irrevocable proxy and attorney-in-fact may under no circumstances be revoked, and ratifies and confirms all that such irrevocable proxy and
attorney-in-fact may lawfully do or cause to be done by virtue hereof. SUCH IRREVOCABLE PROXY AND
ATTORNEY-IN-FACT IS EXECUTED AND INTENDED TO BE IRREVOCABLE IN ACCORDANCE WITH THE PROVISIONS OF THE POWERS OF ATTORNEY ACT (AS AMENDED) OF THE CAYMAN ISLANDS . The
irrevocable proxy and attorney-in-fact granted hereunder shall only terminate upon the termination of this Deed. 

(d) Each Company Shareholder hereby agrees that it will not take any steps which would in any material respect, impede, interfere with, delay
or attempt to discourage, frustrate the purposes of, result in a breach by Company of, prevent or nullify any provision of the Business Combination Agreement or any other Transaction Document, the Second Merger, or any other Transaction, and,
without limiting the foregoing, agrees that it will not file any proceedings (including any winding up petition) against the Company or its directors) relating to, resulting from, or in reliance upon, the Business Combination Agreement 

(e) Fosun Fashion Holdings (Cayman) Limited hereby covenants that it (i) will irrevocably surrender, for nil consideration, subject to
the Closing and effective immediately prior to the consummation of the Second Merger, the number of Company Ordinary Shares specified in Schedule I hereto as to be surrendered by it pursuant to this Section 1.6(e), and (ii) will transfer for
nil consideration, immediately upon completion of the PubCo Share Sub-division, all of the PubCo Shares then held by it to Sponsor in accordance with Section 2.1(b) of the Business Combination Agreement.

 1.7 Consent to Disclosure. Each Company Shareholder hereby consents to the publication and disclosure in the Joint Proxy
Statement/Prospectus (and, as and to the extent otherwise required by applicable securities Laws or the SEC or any other securities authorities, any other documents or communications provided by SPAC, the Company or PubCo to any Governmental
Authority or to security holders of SPAC) of such Company Shareholder’s identity and beneficial ownership of Subject Shares and the nature of such Company Shareholder’s commitments, arrangements and understandings under and relating to
this Deed and, if deemed appropriate by SPAC, the Company or PubCo, a copy of this Deed. Each Company Shareholder will promptly provide any information reasonably requested by SPAC, the Company or PubCo for any regulatory application or filing made
or approval sought in connection with the transactions contemplated by the Business Combination Agreement (including filings with the SEC). 

1.8 Investor Rights Agreement. On the Closing Date, each of the Company Shareholders set forth on Schedule II hereto shall deliver to
SPAC, the Company and PubCo a duly executed copy of the Investor Rights Agreement substantially in the form attached as Exhibit E to the Business Combination Agreement. 

  
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 1.9 Termination of Company Shareholders’ Agreement and Side Letters. The
Company Shareholders and the Company hereby agree that, in accordance with the terms thereof, each of (i) the Company Shareholders’ Agreement and (ii) any side letter with respect to the Company Shareholders’ Agreement or any
subscription agreement in respect of any Subject Shares that may exist as of the Second Merger Effective Time between the Company or any of its Subsidiaries, on the one hand, and such Company Shareholder or any of such Company Shareholder’s
Affiliates, on the other hand, is hereby terminated effective upon the consummation of the Closing, and thereupon shall be of no further force or effect, without any further action on the part of any of the Company Shareholders or the Company, and
neither the Company, the Company Shareholders, nor any of their respective Affiliates or Subsidiaries shall have any further rights, duties, liabilities or obligations thereunder, provided, however, that such termination shall not relieve any
Company Shareholders hereto from liability arising in respect of any breach prior to such termination and consummation of the Closing. 

1.10 Further Assurances. Each Company Shareholder shall execute and deliver, or cause to be delivered, such additional documents, and
take, or cause to be taken, all such further actions and do, or cause to be done, all things reasonably necessary (including under applicable Laws), or reasonably requested by SPAC, the Company or PubCo, to effect the actions and consummate the
Mergers and the other transactions contemplated by this Deed and the Business Combination Agreement, in each case, on the terms and subject to the conditions set forth therein and herein, as applicable. 

ARTICLE II 
 REPRESENTATIONS AND
WARRANTIES OF THE COMPANY SHAREHOLDERS 
 Each Company Shareholder represents and warrants (solely with respect to itself, himself or
herself and not with respect to any other Company Shareholder), severally and not jointly, to SPAC, the Company and PubCo as of the date hereof as follows: 

2.1 Organization; Due Authorization. If such Company Shareholder is not an individual, it is duly organized, validly existing and in
good standing under the Laws of the jurisdiction in which it is incorporated, formed, organized or constituted, and the execution, delivery and performance of this Deed and the consummation of the transactions contemplated hereby are within such
Company Shareholder’s corporate, limited liability company or organizational powers and have been duly authorized by all necessary corporate, limited liability company or organizational actions on the part of such Company Shareholder. If such
Company Shareholder is an individual, such Company Shareholder has full legal capacity, right and authority to execute and deliver this Deed and to perform his or her obligations hereunder. This Deed has been duly executed and delivered by such
Company Shareholder and, assuming due authorization, execution and delivery by the other parties to this Deed, this Deed constitutes a legally valid and binding obligation of such Company Shareholder, enforceable against such Company Shareholder in
accordance with the terms hereof (except as enforceability may be limited by bankruptcy Laws, other similar Laws affecting creditors’ rights and general principles of equity affecting the availability of specific performance and other equitable
remedies). If this Deed is being executed in a representative or fiduciary capacity, the Person signing this Deed has full power and authority to enter into this Deed on behalf of the applicable Company Shareholder. 

  
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 2.2 Ownership. Such Company Shareholder is the registered holder of legal title, and
record and beneficial owner (as defined in the Securities Act) of, and has good title to, all of such Company Shareholder’s Subject Shares set forth on Schedule I hereto, and there exist no Liens or any other limitation or restriction
(including any restriction on the right to vote, sell or otherwise dispose of such Subject Shares (other than transfer restrictions under the Securities Act)) affecting any such Subject Shares, other than Liens pursuant to (i) this Deed,
(ii) the Company Articles and the Company Shareholders’ Agreement, (iii) the Business Combination Agreement or (iv) any applicable securities Laws. Such Company Shareholder’s Subject Shares are the only equity securities in
the Company owned of record or beneficially by such Company Shareholder on the date of this Deed, and none of such Company Shareholder’s Subject Shares are subject to any proxy, voting trust or other agreement or arrangement with respect to the
voting of such Subject Shares. Other than as set forth opposite such Company Shareholder’s name on Schedule I hereto, such Company Shareholder does not hold or own any rights to acquire (directly or indirectly) any equity securities of the
Company or any equity securities convertible into, or which can be exchanged for, equity securities of the Company. 
 2.3 No
Conflicts. The execution and delivery of this Deed by such Company Shareholder does not, and the performance by such Company Shareholder of his, her or its obligations hereunder will not, (i) if such Company Shareholder is not an
individual, conflict with or result in a violation of the organizational documents of such Company Shareholder or (ii) require any consent or approval that has not been given or other action that has not been taken by any Person (including
under any Contract binding upon such Company Shareholder or such Company Shareholder’s Subject Shares), in each case, to the extent such consent, approval or other action would prevent, enjoin or materially delay the performance by such Company
Shareholder of its, his or her obligations under this Deed. 
 2.4 Litigation. There are no Actions pending against such Company
Shareholder, or to the knowledge of such Company Shareholder threatened against such Company Shareholder, before (or, in the case of threatened Actions, that would be before) any arbitrator or any Governmental Authority, which in any manner
challenges or seeks to prevent, enjoin or materially delay the performance by such Company Shareholder of its, his or her obligations under this Deed. 

2.5 Adequate Information. Such Company Shareholder is a sophisticated shareholder and has adequate information concerning the business
and financial condition of SPAC and the Company to make an informed decision regarding this Deed and the transactions contemplated by the Business Combination Agreement and has independently and without reliance upon SPAC or the Company and based on
such information as such Company Shareholder has deemed appropriate, made its own analysis and decision to enter into this Deed. Such Company Shareholder acknowledges that SPAC, the Company and PubCo have not made and do not make any representation
or warranty, whether express or implied, of any kind or character except as expressly set forth in this Deed. Such Company Shareholder acknowledges that the agreements contained herein with respect to the Subject Shares held by such Company
Shareholder are irrevocable. 
 2.6 No Inconsistent Agreements. Except for this Deed, such Company Shareholder (a) has not
granted any proxies or entered into any voting arrangement, whether by proxy, voting agreement, voting trust, voting deed or otherwise (including pursuant to any loan of Subject Shares), or entered into any other agreement, with respect to any
Subject Shares, and (b) has not taken any action that would make any representation or warranty of such Company Shareholder herein untrue or incorrect in any material respect, or have the effect of preventing or disabling such Company
Shareholder from performing its material obligations hereunder. 

  
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 2.7 Acknowledgment. Such Company Shareholder understands and acknowledges that each
of SPAC, the Company and PubCo is entering into the Business Combination Agreement in reliance upon such Company Shareholder’s execution and delivery of this Deed. 

ARTICLE III 
 MISCELLANEOUS

 3.1 Mutual Release. 

(a) Shareholder Release. Each Company Shareholder, on its own behalf and on behalf of each of its Affiliates (other than the
Company or any of its Subsidiaries) and each of its and their successors, assigns and executors (each, a “Shareholder Releasor”), effective as at the Second Merger Effective Time, shall be deemed to have, and hereby does,
irrevocably, unconditionally, knowingly and voluntarily release, waive, relinquish and forever discharge PubCo, the Company, SPAC and their respective Subsidiaries and its and their respective successors, assigns, heirs, executors, officers,
directors, partners, managers and employees (in each case in their capacity as such) (each, a “Shareholder Releasee”), from (i) any and all obligations or duties PubCo, the Company, SPAC or any of their respective
Subsidiaries has prior to or as of the Second Merger Effective Time to such Shareholder Releasor or (ii) all claims, demands, Liabilities, defenses, affirmative defenses, setoffs, counterclaims, actions and causes of action of whatever kind or
nature, whether known or unknown, which any Shareholder Releasor has prior to or as of the Second Merger Effective Time, against any Shareholder Releasee arising out of, based upon or resulting from any Contract, transaction, event, circumstance,
action, failure to act or occurrence of any sort or type, whether known or unknown, and which occurred, existed, was taken, permitted or begun prior to the Second Merger Effective Time (except in the event of fraud on the part of a Shareholder
Releasee); provided, however, that nothing contained in this Section 3.1(a) shall release, waive, relinquish, discharge or otherwise affect the rights or obligations of any party (i) arising under this Deed or any
other Transaction Documents or (ii) for any claim for fraud. 
 (b) Company Release. Each of PubCo, the Company, SPAC
and their respective Subsidiaries and each of its and their successors, assigns and executors (each, a “Company Releasor”), effective as at the Second Merger Effective Time, shall be deemed to have, and hereby does,
irrevocably, unconditionally, knowingly and voluntarily release, waive, relinquish and forever discharge the Company Shareholders and their respective successors, assigns, heirs, executors, officers, directors, partners, managers and employees (in
each case in their capacity as such) (each, a “Company Releasee”), from (i) any and all obligations or duties such Company Releasee has prior to or as of the Second Merger Effective Time to such Company Releasor,
(ii) all claims, demands, Liabilities, defenses, affirmative defenses, setoffs, counterclaims, actions and causes of action of whatever kind or nature, whether known or unknown, which any Company Releasor has, may have or might have or may
assert now or in the future, against any Company Releasee arising out of, based upon or resulting from any Contract, transaction, event, circumstance, action, failure to act or occurrence of any sort or type, whether known or unknown, and which
occurred, existed, was taken, permitted or begun prior to the Second Merger Effective Time (except in the event of fraud on the part of a Company Releasee); provided, however, that nothing contained in this Section 3.1(b) shall
release, waive, relinquish, discharge or otherwise affect the rights or obligations of any party (i) arising under this Deed or any other Transaction Documents, or (ii) for any claim for fraud. 

  
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 3.2 Deed of Accession. Any person who executes and delivers a Deed of Accession in
the form set forth in Exhibit A hereto after the date hereof shall be deemed to be a party to this Deed from the date of the delivery and shall be subject to the obligations of a Company Shareholder under this Deed, whereupon Schedule
I and Schedule II (if applicable) to this Deed shall be deemed to have been updated with the information of such Person as set forth in the Deed of Accession. 

3.3 Termination. This Deed shall terminate and be of no further force or effect upon the earliest to occur of: (a) with respect to
each Company Shareholder, the mutual written consent of SPAC, the Company, PubCo and such Company Shareholder, (b) the Closing, and (c) the termination of the Business Combination Agreement in accordance with its terms. Upon such
termination of this Deed, all obligations of the relevant parties under this Deed will terminate, without any liability or other obligation on the part of any party hereto to any Person in respect hereof or the transactions contemplated hereby, and
no party hereto shall have any claim against another (and no Person shall have any rights against such party), whether under contract, tort or otherwise, with respect to the subject matter hereof; provided, however, that the termination of this Deed
shall not relieve any party hereto from liability arising in respect of any breach of this Deed prior to such termination. Section 1.3 and this ARTICLE III shall survive the termination of this Deed. 

3.4 Governing Law; Arbitration. 

(a) This Deed and any claim or cause of action hereunder based upon, arising out of or related to this Deed (whether based on law, in equity,
in contract, in tort or any other theory) or the negotiation, execution, performance or enforcement of this Deed, shall be governed by and construed in accordance with the Laws of Hong Kong, without giving effect to the principles of conflicts of
laws that would otherwise require the application of the Laws of any other jurisdiction. 
 (b) All disputes arising out of or in connection
with this Deed shall be finally settled under the Rules of Arbitration of the International Chamber of Commerce by one or more arbitrators appointed in accordance with the said Rules. The place of arbitration shall be Hong Kong. The official
language of the arbitration shall be English. Any party to an award may apply to any court of competent jurisdiction for enforcement of such award and, for purposes of the enforcement of such award, the parties hereto irrevocably and unconditionally
submit to the jurisdiction of any court of competent jurisdiction and waive any defenses to such enforcement based on lack of personal jurisdiction or inconvenient forum. 

3.5 Assignment. This Deed and all of the provisions hereof will be binding upon and inure to the benefit of the parties hereto and
their respective heirs, successors and permitted assigns. Neither this Deed nor any of the rights, interests or obligations hereunder will be assigned (including by operation of law) without the prior written consent of the parties hereto. 

  
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 3.6 Specific Performance. The parties agree that irreparable damage for which
monetary damages, even if available, would not be an adequate remedy, would occur in the event that the parties hereto do not perform the provisions of this Deed in accordance with its specified terms or otherwise breach or threaten to breach such
provisions. The parties acknowledge and agree that the parties hereto shall be entitled, in addition to any other remedy to which they are entitled at law or in equity, to an injunction, specific performance and other equitable relief to prevent
breaches or threatened breaches of this Deed and to enforce specifically the terms and provisions hereof. Without limiting the foregoing, each of the parties agrees that it will not oppose the granting of an injunction, specific performance and
other equitable relief on the basis that (i) there is adequate remedy at law or (ii) an award of specific performance is not an appropriate remedy for any reason at law or in equity. Any party seeking an order or injunction to prevent
breaches or threatened breaches and to enforce specifically the terms and provisions of this Deed shall not be required to provide any bond or other security in connection with any such order or injunction. 

3.7 Amendment. This Deed may not be amended, changed, supplemented, waived or otherwise modified or terminated, except upon the
execution and delivery of a written agreement executed by each of the parties hereto. 
 3.8 Severability. If any provision of this
Deed is held invalid or unenforceable by any court of competent jurisdiction, the other provisions of this Deed will remain in full force and effect. Any provision of this Deed held invalid or unenforceable only in part or degree will remain in full
force and effect to the extent not held invalid or unenforceable. 
 3.9 Notices. All general notices, demands or other
communications required or permitted to be given or made hereunder shall be in writing and delivered personally or sent by courier or sent by registered post or sent by electronic mail to the intended recipient thereof at its address or at its email
address set out below (or to such other address or email address as a party may from time to time notify the other parties). Any such notice, demand or communication shall be deemed to have been duly served (a) if given personally or sent by
courier, upon delivery during normal business hours at the location of delivery or, if later, then on the next Business Day after the day of delivery; (b) if sent by electronic mail during normal business hours at the location of delivery,
immediately, or, if later, then on the next Business Day after the day of delivery; (c) the third Business Day following the day sent by reputable international overnight courier (with written confirmation of receipt), and (d) if sent by
registered post, five days after posting. The initial addresses and email addresses of the parties for the purpose of this Deed are: 
 If to
the Company or PubCo: 
 LANVIN GROUP HOLDINGS LIMITED
复朗集团 

3701-02, Tower S2, Bund Finance Center, 600 Zhongshan Rd East No.2, Shanghai, 200010, China 

Attention: Yun CHENG / Gong CHENG 

Email: joann.cheng@lanvin-group.com / roy.cheng@lanvin-group.com 

with a required copy (which shall not constitute notice) to: 

  
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 DLA Piper Singapore Pte. Ltd. 

80 Raffles Place, 
 #48-01 UOB Plaza 1, 
 Singapore 048624 

Attention: Joseph E. Bauerschmidt 

Email: Joe.Bauerschmidt@dlapiper.com 

with a second required copy (which shall not constitute notice) to: 

DLA Piper Hong Kong 
 25th Floor,

 Three Exchange Square, 
 8
Connaught Place, Central, 
 Hong Kong 

Attention: Christina Loh 
 Email:
Christina.Loh@dlapiper.com 
 If to SPAC: 

Primavera Capital Acquisition Corporation 

41/F Gloucester Tower 
 15
Queen’s Road Central 
 Hong Kong 

Attention: Max Chen, Chief Executive Officer 

Email: max.chen@primavera-capital.com 

with a required copy (which shall not constitute notice) to: 

Simpson Thacher & Bartlett LLP 

3901 China World Tower A 
 1
Jianguomenwai Avenue 
 Beijing 100004, China 

Attention: Yang Wang 
 Email:
yang.wang@stblaw.com 
 with a second required copy (which shall not constitute notice) to: 

Simpson Thacher & Bartlett LLP 

425 Lexington Avenue 
 Attention:
Mark Brod / Daniel Webb 
 Email: mbrod@stblaw.com / dwebb@stblaw.com 

If to a Company Shareholder: 
 To
such Company Shareholder’s address set forth in Schedule I hereto 
 with a required copy (which shall not constitute notice) to:

  
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 DLA Piper Singapore Pte. Ltd. 

80 Raffles Place, 
 #48-01 UOB Plaza 1, 
 Singapore 048624 

Attention: Joseph E. Bauerschmidt 

Email: Joe.Bauerschmidt@dlapiper.com 

with a second required copy (which shall not constitute notice) to: 

DLA Piper Hong Kong 
 25th Floor,

 Three Exchange Square, 
 8
Connaught Place, Central, 
 Hong Kong 

Attention: Christina Loh 
 Email:
Christina.Loh@dlapiper.com 
 3.10 Counterparts. This Deed may be executed in two or more counterparts (any of which may be delivered
by electronic transmission), each of which shall constitute an original, and all of which taken together shall constitute one and the same instrument. 

3.11 Entire Agreement. This Deed and the agreements referenced herein constitute the entire agreement and understanding of the parties
hereto in respect of the subject matter hereof and supersede all prior understandings, agreements or representations by or among the parties hereto to the extent they relate in any way to the subject matter hereof. 

[Remainder of page intentionally left blank] 

  
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	Executed as a deed.	  	
		
	EXECUTED AND DELIVERED	  	)
	as a Deed in the name of	  	)
	INVESTORS:	  	
	by its duly authorised representative	  	)
	[●]	  	)
	in the presence of:	  	)                                      
                                         
 
		  	)
		
	[●]	  	
	Witness	  	
	Name:	  	
	Title:	  	

  

[Heritage—Signature Page to Shareholder Support Deed] 

			
	Executed as a deed.	  	
		
	EXECUTED AND DELIVERED	  	)
	as a Deed in the name of	  	)
	PRIMAVERA CAPITAL ACQUISITION)	  	
	CORPORATION	  	)
	by its duly authorised representative	  	)
	 TONG CHEN
	  	)
	in the presence of:	  	) /s/ Tong
Chen                                         
                           
		
	 /s/ Alex Ge
	  	
	Witness	  	
	Name: Alex Ge	  	
	Title: Witness	  	

  

  

[Heritage—Signature Page to Shareholder Support Deed] 

			
	Executed as a deed.	  	
		
	EXECUTED AND DELIVERED	  	)
	as a Deed in the name of	  	)
	FOSUN FASHION GROUP (CAYMAN)	  	)
	LIMITED	  	)
	by its duly authorised representative	  	)
	 Yun CHENG
	  	)
	in the presence of:	  	) /s/ Yun
CHENG                                        
                        
		
	 /s/ Gong CHENG
	  	
	Witness	  	
	Name: Gong CHENG	  	
	Title: CRO	  	

  

  

[Heritage—Signature Page to Shareholder Support Deed] 

			
	Executed as a deed.	  	
		
	EXECUTED AND DELIVERED	  	)
	as a Deed in the name of	  	)
	LANVIN GROUP HOLDINGS LIMITED)	  	
	复朗集团	  	)
	by its duly authorised representative	  	)
	 Yun CHENG
	  	)
	in the presence of:	  	) /s/ Yun
CHENG                                        
                            
		
	 /s/ Gong CHENG
	  	
	Witness	  	
	Name: Gong CHENG	  	
	Title: CRO	  	

  

  

[Heritage—Signature Page to Shareholder Support Deed]EX-10.4

 Exhibit 10.4 

EXECUTION VERSION 
 LOCK-UP AGREEMENT 
 This Lock-Up Agreement (as may be amended,
supplemented, modified or varied in accordance with the terms herein, this “Agreement”) is made and entered into as of March 23, 2022, by and among (i) Lanvin Group Holdings Limited 复朗集团, a Cayman Islands exempted company limited by shares (“PubCo”), (ii) Primavera Capital
Acquisition LLC, a Cayman Islands limited liability company (the “Sponsor”), (iii) certain individuals set forth in Schedule 1 hereto (such individuals, the “SPAC Insiders”), (iv) Primavera Capital
Acquisition Corporation, a Cayman Islands exempted company limited by shares (“SPAC”), and (v) certain former shareholders of Fosun Fashion Group (Cayman) Limited, a Cayman Islands exempted company limited by shares, set forth
in Schedule 2 hereto (such former shareholders, the “Company Holders”). The Sponsor, the SPAC Insiders, the Company Holders and any Person who hereafter becomes a party to this Agreement pursuant to
Section 2 are referred to herein, individually, as a “Holder” and, collectively, as the “Holders.” Capitalized terms used but not otherwise defined in this Agreement have the meanings
ascribed to such terms in the Business Combination Agreement, dated on or about the date hereof, by and among PubCo, SPAC and certain other parties thereto (as may be amended, supplemented, modified or varied in accordance with the terms therein,
the “Business Combination Agreement”). 
 WHEREAS, in connection with transactions contemplated by the Business
Combination Agreement, and in view of the valuable consideration to be received by the parties thereunder, PubCo, SPAC and each of the Holders desire to enter into this Agreement, pursuant to which the Holders’
Lock-Up Securities (as defined below) shall become subject to limitations on transfer as set forth herein. 

NOW, THEREFORE, in consideration of the premises set forth above and for other good and valuable consideration (the receipt, sufficiency and
adequacy of which are hereby acknowledged) and intending to be legally bound hereby, PubCo, SPAC and the Holders hereby agree as follows: 

1. Definitions. The terms defined in this Section 1 shall, for all purposes of this Agreement, have the
respective meanings set forth below: 
 (a) “Lock-Up Period” shall mean
(i) with respect to the Sponsor, the SPAC Insiders, Fosun International Limited (“Fosun”) and its Affiliates, and their respective Permitted Transferees, the period beginning on the Closing Date and ending on the earliest of
(x) the date that is 12 months after the Closing Date; (y) the date on which PubCo completes a liquidation, merger, amalgamation, share exchange, reorganization or other similar transaction that results in all of PubCo’s shareholders
having the right to exchange their PubCo Ordinary Shares for cash, securities or other property (a “Liquidation Event Date”) and (z) if the last reported sale price of the PubCo Ordinary Shares equals or exceeds US$12.00 per
share (as adjusted for share dividends, rights issuances, subdivisions, reorganizations, recapitalizations and the like) for any 20 trading days within any 30-trading day period commencing at least 150 days
after the Closing; and (ii) with respect to the Company Holders and their respective Permitted Transferees (other than Fosun, its Affiliates and Permitted Transferees), the period beginning on the Closing Date and ending on the earlier of
(x) the date that is 180 days after the Closing Date, and (y) the Liquidation Event Date. 

  
 1 

 (b) “Lock-Up Securities” shall mean
(i) with respect to the Sponsor, the SPAC Insiders and their respective Permitted Transferees, the PubCo Ordinary Shares and the PubCo Warrants (or PubCo Ordinary Shares issued or issuable upon the conversion or exercise of the PubCo Warrants)
held by such Person immediately following the Closing (other than the PubCo Ordinary Shares acquired pursuant to the Private Placement Agreements or in the public market), and (ii) with respect to the Company Holders and their respective
Permitted Transferees, (A) the PubCo Ordinary Shares held by such Person immediately following the Closing (other than the PubCo Ordinary Shares acquired pursuant to the Private Placement Agreements or in the public market) and (B) the
PubCo Ordinary Shares issued to directors and officers of PubCo upon settlement or exercise of restricted stock units, stock options or other equity awards outstanding as of immediately following the Closing. 

(c) “Permitted Transferee” shall mean any Person to whom a Holder is permitted to transfer
Lock-Up Securities prior to the expiration of the Lock-Up Period pursuant to Section 2(b). 

(d) “Transfer” shall mean the (i) loan, sale or assignment of, offer to sell, contract or agreement to sell, hypothecate,
pledge or otherwise encumber, grant of any option or warrant to purchase or otherwise dispose of or agreement to dispose of, directly or indirectly, or establishment or increase of a put equivalent position or liquidation with respect to, or
decrease of a call equivalent position within the meaning of Section 16 of the Exchange Act with respect to, any security, (ii) entry into any swap or other arrangement that transfers to another Person, in whole or in part, any of the
economic consequences of ownership of any security, whether any such transaction is to be settled by delivery of such securities, in cash or otherwise, or (iii) public announcement of any intention to effect any transaction specified in clause
(i) or (ii). 
 2. Lock-Up Provisions. 

(a) Subject to Section 2(b), each Holder agrees in favor of PubCo that it shall not Transfer any Lock-Up Securities until the end of the Lock-Up Period applicable to it. 

(b) Notwithstanding the provisions set forth in Section 2(a), each Holder or its respective Permitted Transferees may
Transfer the Lock-Up Securities during the Lock-Up Period (i) to (A) PubCo’s officers or directors, (B) any affiliates or family members of PubCo’s
officers or directors, (C) any direct or indirect partners, members or equity holders of the Sponsor, the SPAC Insiders or any related investment funds or vehicles controlled or managed by such Persons or their respective affiliates, or
(D) any direct or indirect partners, members or equity holders of such Holder, any affiliates of such Holder or any related investment funds or vehicles controlled or managed by such persons or entities or their respective affiliates;
(ii) in the case of an individual, by gift to a member of the individual’s immediate family or to a trust, the beneficiary of which is a member of the individual’s immediate family or an affiliate of such person or entity, or to a
charitable organization; (iii) in the case of an individual, by virtue of laws of descent and distribution upon death of the individual; (iv) in the case of an individual, pursuant to a qualified domestic relations order, divorce
settlement, divorce decree or separation agreement; (v) the entry, by the Holder, at any time after Closing of the transactions contemplated under the Business Combination Agreement, of any trading plan providing for sale of shares of the Lock-Up Securities by the Holder, which trading plan meets the requirements of Rule 10b5-1(c) under the Exchange Act, provided however that such plan does not provide for, or
permit, the sale of any Lock-Up Securities during the Lock-Up Period and no public announcement or filing is voluntarily made or required regarding such plan during the Lock-Up Period; (vi) to a nominee or custodian of a Person to whom a Transfer would be permitted under clauses (i) through (v) above; (vii) by virtue of the laws of Cayman Islands or the
Sponsor’s limited liability company agreement, as amended from time to time, upon dissolution of the Sponsor; (viii) in connection with any bona fide mortgage, encumbrance or pledge to a financial institution in connection with any bona
fide loan or debt transaction or enforcement thereunder, including foreclosure thereof; (ix) to PubCo; (x) the exercise of stock options, including through a “net” or “cashless” exercise, or receipt of shares upon
vesting of restricted stock units granted pursuant to an equity incentive plan; (xi) forfeitures of PubCo Ordinary Shares to satisfy tax withholding requirements upon the vesting of equity-based awards granted pursuant to an equity incentive
plan; (xii) in connection with (but subject to the completion of) a bona fide liquidation, merger, stock exchange, reorganization, tender offer approved by the board of directors of PubCo or a duly authorized committee thereof or other similar
transaction which results in all of PubCo’s shareholders having the right to exchange their PubCo Ordinary Shares for cash, securities or other property subsequent to the Closing Date; or (xiii) in connection with any legal, regulatory or
other order; provided, however, that in the case of clauses (i) through (vi), such Permitted Transferees must enter into a written agreement with PubCo agreeing to be bound by the transfer restrictions in this
Section 2. 

  
 2 

 (c) Any Transfer that is made or attempted contrary to the provisions of this Agreement
shall be null and void ab initio and PubCo shall refuse to recognize any such transferee of the Lock-Up Securities as one of its equity holders for any purpose. In order to enforce this
Section 2, PubCo may impose stop-transfer instructions with respect to the Lock-Up Securities until the end of the Lock-Up Period. 

(d) For the avoidance of doubt, each Holder shall retain all of its rights as a shareholder of PubCo with respect to the Lock-Up Securities that are PubCo Ordinary Shares during the Lock-Up Period, including the right to vote such Lock-Up Securities that
such Holders is entitled to vote. 
 3. Miscellaneous. 

(a) Governing Law; Arbitration. This Agreement, and any claim or cause of action hereunder based upon, arising out of or related to
this Agreement (whether based on law, in equity, in contract, in tort or any other theory) or the negotiation, execution, performance or enforcement of this Agreement, shall be governed by and construed in accordance with the Laws of Hong Kong,
without giving effect to the principles of conflicts of laws that would otherwise require the application of the Laws of any other jurisdiction. All disputes arising out of or in connection with this Agreement shall be finally settled under the
Rules of Arbitration of the International Chamber of Commerce by one or more arbitrators appointed in accordance with the said Rules. The place of arbitration shall be Hong Kong. The official language of the arbitration shall be English. Any party
to an award may apply to any court of competent jurisdiction for enforcement of such award and, for purposes of the enforcement of such award, the parties hereto irrevocably and unconditionally submit to the jurisdiction of any court of competent
jurisdiction and waive any defenses to such enforcement based on lack of personal jurisdiction or inconvenient forum. 
 (b) Assignment;
Third Parties. This Agreement and all of the provisions hereof will be binding upon and inure to the benefit of the parties hereto and their respective heirs, successors and permitted assigns. This Agreement and all obligations of a Holder are
personal to such Holder and may not be transferred or delegated at any time. Nothing contained in this Agreement shall be construed to confer upon any person who is not a signatory hereto any rights or benefits, as a third party beneficiary or
otherwise. 

  
 3 

 (c) Specific Performance. The parties agree that irreparable damage for which
monetary damages, even if available, would not be an adequate remedy, would occur in the event that the parties hereto do not perform the provisions of this Agreement in accordance with its specified terms or otherwise breach or threaten to breach
such provisions. The parties acknowledge and agree that the parties hereto shall be entitled, in addition to any other remedy to which they are entitled at law or in equity, to an injunction, specific performance and other equitable relief to
prevent breaches or threatened breaches of this Agreement and to enforce specifically the terms and provisions hereof. Without limiting the foregoing, each of the parties agrees that it will not oppose the granting of an injunction, specific
performance and other equitable relief on the basis that (i) there is adequate remedy at law or (ii) an award of specific performance is not an appropriate remedy for any reason at law or in equity. Any party seeking an order or injunction
to prevent breaches or threatened breaches and to enforce specifically the terms and provisions of this Agreement shall not be required to provide any bond or other security in connection with any such order or injunction. 

(d) Amendment; Waiver. Compliance with any of the provisions, covenants and conditions set forth in this Agreement may be waived by
PubCo, or any of such provisions, covenants or conditions may be amended or modified, only upon the written consent of (i) PubCo, (ii) the Sponsor, and (iii) Holders of a majority of the total
Lock-Up Securities. No course of dealing between any Holder or PubCo and any other party hereto or any failure or delay on the part of a Holder or PubCo in exercising any rights or remedies under this
Agreement shall operate as a waiver of any rights or remedies of any Holder or PubCo. No single or partial exercise of any rights or remedies under this Agreement by a party shall operate as a waiver or preclude the exercise of any other rights or
remedies hereunder or thereunder by such party. 
 (e) Interpretation. The titles and subtitles used in this Agreement are for
convenience only and are not to be considered in construing or interpreting this Agreement. In this Agreement, unless the context otherwise requires: (i) any pronoun used in this Agreement shall include the corresponding masculine, feminine or
neuter forms, and the singular form of nouns, pronouns and verbs shall include the plural and vice versa; (ii) “including” (and with correlative meaning “include”) means including without limiting the generality of any
description preceding or succeeding such term and shall be deemed in each case to be followed by the words “without limitation”; (iii) the words “herein,” “hereto,” and “hereby” and other words of similar
import in this Agreement shall be deemed in each case to refer to this Agreement as a whole and not to any particular section or other subdivision of this Agreement; and (iv) the term “or” means “and/or”. The parties have
participated jointly in the negotiation and drafting of this Agreement. Consequently, in the event an ambiguity or question of intent or interpretation arises, this Agreement shall be construed as if drafted jointly by the parties hereto, and no
presumption or burden of proof shall arise favoring or disfavoring any party by virtue of the authorship of any provision of this Agreement. 

  
 4 

 (f) Notices. All general notices, demands or other communications required or
permitted to be given or made hereunder shall be in writing and delivered personally or sent by courier or sent by registered post or sent by electronic mail to the intended recipient thereof at its address or at its email address set out below (or
to such other address or email address as a party may from time to time notify the other parties). Any such notice, demand or communication shall be deemed to have been duly served (a) if given personally or sent by courier, upon delivery
during normal business hours at the location of delivery or, if later, then on the next Business Day after the day of delivery; (b) if sent by electronic mail during normal business hours at the location of delivery, immediately, or, if later,
then on the next Business Day after the day of delivery; (c) the third Business Day following the day sent by reputable international overnight courier (with written confirmation of receipt), and (d) if sent by registered post, five days
after posting. The initial addresses and email addresses of the Parties for the purpose of this Agreement are: 
 If to the PubCo: 

LANVIN GROUP HOLDINGS LIMITED 复朗集团 
 3701-02, Tower S2, Bund Finance
Center, 600 Zhongshan Rd East No.2, Shanghai, 200010, China 
 Attention: Yun CHENG / Gong CHENG 

Email: joann.cheng@lanvin-group.com / roy.cheng@lanvin-group.com 

with a required copy (which shall not constitute notice) to: 

DLA Piper Singapore Pte. Ltd. 

80 Raffles Place, 
 #48-01 UOB Plaza 1, 
 Singapore 048624 

Attention: Joseph E. Bauerschmidt 

Email: Joe.Bauerschmidt@dlapiper.com 

with a second required copy (which shall not constitute notice) to: 

DLA Piper Hong Kong 
 25th
Floor, 
 Three Exchange Square, 

8 Connaught Place, Central, 

Hong Kong 
 Attention: Christina
Loh 
 Email: Christina.Loh@dlapiper.com 

If to any Holder: 
 At such
Holder’s address or email address as set forth in PubCo’s books and records. 
 (g) Severability. If any provision of this
Agreement is held invalid or unenforceable by any court of competent jurisdiction, the other provisions of this Agreement will remain in full force and effect. Any provision of this Agreement held invalid or unenforceable only in part or degree will
remain in full force and effect to the extent not held invalid or unenforceable. 
 (h) Entire Agreement. This Agreement constitutes
the full and entire understanding and agreement among the parties with respect to the subject matter hereof, and any other written or oral agreement relating to the subject matter hereof existing between the parties is expressly canceled or
terminated and shall be of no force and effect. Notwithstanding the foregoing, nothing in this Agreement shall limit any of the rights, remedies or obligations of PubCo or any of the Holders under any other agreement between any of the Holders and
PubCo, and nothing in any other agreement, certificate or instrument shall limit any of the rights, remedies or obligations of any of the Holders or PubCo under this Agreement. From and after the Closing, solely as among SPAC, the Sponsor and the
SPAC Insiders, Section 8 of the Letter Agreement, dated as of January 21, 2021, by and among the Sponsor, the SPAC Insiders and certain other parties shall terminate and cease to have any force or effect. 

  
 5 

 (i) Several Liability. The liability of any Holder hereunder is several (and not
joint). Notwithstanding any other provision of this Agreement, in no event will any Holder be liable for any other Holder’s breach of such other Holder’s obligations under this Agreement. 

(j) Counterparts. This Agreement may be executed in two or more counterparts (any of which may be delivered by electronic transmission),
each of which shall constitute an original, and all of which taken together shall constitute one and the same instrument. 
 (k)
Termination. This Agreement may be terminated by the unanimous written consent of all parties hereto, and shall automatically terminate and be void ab initio upon the termination of the Business Combination Agreement without the
Closing having taken place. 
 [Remainder of page intentionally left blank] 

  
 6 

 IN WITNESS WHEREOF, the parties have executed this
Lock-Up Agreement as of the date first written above. 
  

			
	LANVIN GROUP HOLDINGS LIMITED 
	复朗集团 
		
	By:	 	 /s/ Yun CHENG

		 	Name: Yun CHENG
		 	Title: Director

 [Heritage - Signature Page to Lock-Up Agreement]

 IN WITNESS WHEREOF, the parties have executed this
Lock-Up Agreement as of the date first written above. 
  

			
	PRIMAVERA CAPITAL ACQUISITION LLC
		
	By:	 	 /s/ Fred Hu

		 	Name: Fred Hu
		 	Title: Director

 [Heritage - Signature Page to Lock-Up Agreement]

 IN WITNESS WHEREOF, the parties have executed this
Lock-Up Agreement as of the date first written above. 
  

			
	PRIMAVERA CAPITAL ACQUISITION CORPORATION
		
	By:	 	 /s/ Tong Chen

		 	Name: Tong Chen
		 	Title: Director

 [Heritage - Signature Page to Lock-Up Agreement]

 IN WITNESS WHEREOF, the parties have executed this
Lock-Up Agreement as of the date first written above. 
  

			
	[•]	 	
		
	By:	 	  

		 	Name:
		 	Title:

 [Heritage - Signature Page to Lock-Up Agreement]

 IN WITNESS WHEREOF, the parties have executed this
Lock-Up Agreement as of the date first written above. 
  

			
	[•]	 	
		
	By:	 	  

		 	Name:

 [Heritage - Signature Page to Lock-Up Agreement]

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