Document:

ex105.htm

    [LETTERHEAD
      OF UNIVERSAL]

    

    

    UNIVERSAL
      MUSIC GROUP

    

    AGREEMENT
      FOR THE INCLUSION OF

    UNIVERSAL
      SOUND RECORDINGS AND UNIVERSAL VIDEOS IN

    ONLINE,
      ON-DEMAND AD-SUPPORTED SERVICES

    

    

    

    The
      parties (each a “Party” and, collectively, the “Parties”) hereto
      are:

    

    UMG
      Recordings, Inc., with offices at 2220 Colorado Avenue, Santa Monica,
      California 90404 (“Universal”)

    

    and

    

    Mohen,
      Inc., c/o Greenberg Traurig, 200 Park Avenue, New York, NY 10166
      (“Musicloads”)

    

    The
      date
      hereof is: May 30, 2006 (the “Effective Date”)

    

    

    ____________________________________

    

    

    A.           This
      agreement, inclusive of Universal’s Standard Terms and Conditions, which are
      attached as Exhibit A hereto (the “Standard Terms”), and all other
      exhibits and attachments hereto, constitute the entire agreement of the Parties
      with respect to the subject master hereof, and are hereinafter collectively
      referred to as this “Agreement”.

    

    B.           This
      Agreement, dated as of the Effective Date, is entered into between Universal
      and
      Musicloads in order to authorize for inclusion in the online, on-demand service
      operated and maintained by Musicloads and supported fully by advertising
      revenues (as opposed to subscription fees) certain recorded audio music content
      of Universal and its Affiliates during the Term and within the Covered
      Territory, upon the terms, and subject to the conditions, contained
      herein,

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    C.           Certain
      terms used in this Agreement that have not been otherwise defined, have the
      meanings assigned to them in Section 1 of the Standard Terms.

    

    NOW,
      THEREFORE, in consideration of the premises and of the mutual representations,
      warranties, covenants and agreements set forth herein, and for other good and
      valuable consideration, the receipt of which is hereby acknowledged, the Parties
      hereby agree as follows:

    

    1.           Specific
      Grant of Rights.

    

    (a)           Rights.
      Upon the terms, and subject to the conditions, restrictions and limitations
      set
      forth in this Agreement, including, without limitation, full compliance with
      the
      Service Functionality Description, Universal hereby grants to Musicloads, during
      the Term and within the Covered Territory only, a limited, non-exclusive right,
      without the right to transfer or sublicense any rights granted herein, except
      as
      may be specifically provided herein:

    

    (i)           to
      make Play Events of Universal Sound Recordings and Universal Videos solely
      on
      the Service in the form of Streams and Conditional Downloads;

    

    (ii)           to
      make Reproductions of the Universal Sound Recordings and Universal Videos solely
      insofar as they are incidental and necessary to make the Play Events described
      in clause (i) above;

    

    (iii)           to
      Reproduce and display the Artwork on the Service and/or the Websites, only
      in
      connection with the permitted uses of the associated Universal Sound Recording
      of Universal Video on the Service; and

    

    (iv)           to
      store and host Universal Sound Recordings, Universal Videos and Artwork on
      the
      Servers solely for the purposes of exercising the specific rights granted
      hereunder.

    

    (b)           No
      Other Rights. Any and all rights not expressly granted hereunder are
      reserved by Universal.

    

    (c)           No
      Rights Prior to Release Date. The rights conveyed in this Section 1 of the
      Agreement do not apply to any Universal Sound Recordings, Universal Videos
      or
      related Artwork prior to the. “street date” of the associated album release
      within the Covered Territory.

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    (d)           Musicloads
      Clients. It is acknowledged and agreed that, subject to Section 2 of the
      Standard Terms and all other relevant provisions of this Agreement, Musicloads
      may create, host, power and/or support multiple Websites (which Websites may
      or
      tray not contain Musicloads’s brand or logo) and offer the Service indirectly to
      End Users through Musicloads Clients that have been pre-approved in writing
      by
      Universal. It is understood and agreed by Musicloads that Universal may require
      any Musicloads Client to provide additional protections (financial and other)
      for the performance of the obligations hereunder including, without limitation,
      by means of a security deposit, letters) of credit, guarantee and/or a separate
      agreement or direct relationship between Universal and any such Musicloads
      Client. For each Musicloads Client, Musicloads shall supply to Universal a
      detailed description of such Musicloads Client, the systems and software used
      by
      such Musicloads Client, the “look and feel” of the Service as offered by such
      Musicloads Client and all such other specifics required by Universal (the
“Client Specifics”). All such Client Specifics shall be attached to this
      Agreement from time to brae during the Term as Exhibit(s)
      B-3.

    

    2.           Consideration.
      In consideration of the rights granted by Universal to Musicloads
      hereunder,

    Musicloads
      will pay to Universal the amounts set forth in this Section 2.

    

    (a)           Advances.

    

    (i)           A
      cash advance, by wire transfer of immediately available fiends to an account
      designated in writing by Universal, equal to: (1) Two Million Two Hundred
      Thousand Dollars ($2,200,000), payable upon execution of this Agreement (the
      “First Advance”); and (2) Two Million Two Hundred Thousand Dollars
      ($2,200,000), payable on the earlier of the first anniversary of the launch
      of
      any version of the Service or November 15, 2007 (the “Second Advance”
and, collectively with the First Advance, the “Advances”). Musicloads shall pay
      Two Hundred Thousand Dollars ($200,1100) of each of the First Advance and the
      Second Advance directly to Universal Music Canada.

    

    (ii)           All
      Advances will be non-refundable and recoupable against the Content Fees
      described in Section 2(b) below, if any. Notwithstanding the foregoing,
      Musicloads may not credit any Content Fees due and payable to Universal against
      any Advances, or reduce the amount of any such Advance by the amount of any
      such
      Content Fees. (By way of example, and not by limitation, if Content Fees payable
      to Universal during the last Accounting Period of the first year equal Five
      Hundred Thousand Dollars ($500,000), Musicloads will not, and is not authorized
      or permitted to, deduct that amount from the Second Advance due at the end
      of
      the first year (or reduce such Second Advance by such amount).)

    

    (b)           Content
      Fees. For each Accounting Period during the Term, pursuant to the procedures
      set forth in Sections 7 and 8 of the Standard Terms, Musicloads will pay to
      Universal, fees (“Content Fees”) for Play Events on the Service, equal to the
      Universal Proportionate Share of fifty percent (50%) of Gross Revenues as
      defined herein.

    

    (c)           All
      End Users. For purposes of calculating the Content Fees due hereunder, End
      Users will include all End Users of the Service, whether the Service is offered
      directly by Musicloads or indirectly through a Musicloads Client.

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    (d)           Publishing
      Fees Not Included. The rights granted by Universal to Musicloads under
      Section 1 of this Agreement do not include any rights to perform, reproduce
      or
      otherwise use in any way any musical compositions embodied in the Universal
      Sound Recordings or Universal Videos. Musicloads is solely responsible for
      obtaining any rights in and to such musical compositions that may be required
      in
      connection with the operation of the Service, and for paying any and all related
      royalties and fees, as more fully described in Section 4(b) of the Standard
      Terms. Universal will use reasonable efforts to supply Musicloads with
      information in Universal’s possession that is necessary to obtain licenses from
      music publishers, provided that Universal makes no representation or warranty
      with respect to the accuracy or completeness of such information.

    

    (e)           Reproduction
      Fee. The Content Fees set forth above include consideration for each
      compliant Reproduction of Universal Content made by Musicloads during the Term
      in strict accordance with the provisions of this Agreement.

    

    (f)           Content
      Management Costs. If and as applicable, Musicloads will pay Universal’s
      then-current standard rate card charges for the delivery of Universal Content
      hereunder in electronic file format (or other encoded file format supported
      by
      Universal), together with any tape and other out-of-pocket costs, such as
      delivery or courier charges, as set forth in the Asset & Metadata Recipient
      Guide.

    

    (g)           Servicing.
      of Videos. Musicloads will obtain the Universal Videos from Universal’s
      vault providers, which Universal pray designate from time to time, for use
      hereunder in the format described in Exhibit B-4 to this Agreement. Musicloads
      will pay costs of duplication and delivery (e.g., including without limitation,
      encoding costs, digitizing costs, beta tape costs, etc.) for Universal Videos
      provided to Musicloads. If available from the vault provider, Universal will
      make its preferred rate card costs available to Musicloads. At such time that
      Universal makes its Videos available in digital format via electronic feed
      which
      has been approved and tested by Musicloads, Musicloads will be required to
      take
      such Universal Videos in that format available to Musicloads. Musicloads will
      be
      required to obtain all new release Universal Videos. Musicloads may obtain
      catalog Universal Videos at its discretion. Approved images, likenesses and
      other materials that Musicloads tray use in connection with such Universal
      Videos are available through www.umvd.com. Musicloads’s use of any such other
      images, likenesses or other materials shall be subject to the terms and
      conditions set forth by UMVD at www.umvd.com. With respect to materials
      delivered to Musicloads in connection with any Video, Musicloads may only make
      such copies of such materials as may be necessary in the exercise of
      Musicloads’s rights hereunder.

    

    3.           Term.
      The term of this Agreement will commence on the Effective Date (the
“Term”) and end the earlier of (i) two years from the launch of any
      version of the Service or (ii) November 15, 2008. The initial beta test of
      the
      Service scheduled to commence on July 1, 2006 will not be considered as the
      launch. Such beta test will he made available to no more than 1,000 total
      individual users, consisting of Musicloads employees, representatives from
      entertainment content owners (e.g., record labels, film studios) and advertising
      agencies and up to 100 outside users (e.g., college students).

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    4.           Territory.
      The territory covered hereby is the United States and Canada, and their
      respective

    territories,
      commonwealths and possessions (the “Covered Territory”).

    

    5.           Notices.
      All notices or other communications that are required or permitted hereunder
      will be in writing (“Notices”) and deemed to have been duly given at the
      time of receipt if delivered personally or via overnight express, or three
      (3)
      days after being mailed, registered or certified mail, postage prepaid, return
      receipt requested. Facsimile and electronic mail transmissions will not
      constitute valid Notices hereunder (whether or not actually received). Notices
      will be addressed to the address for Musicloads listed in the introductory
      paragraph to this Agreement marked to the attention of Marc Jacobson, or to
      such
      other address(es) as Musicloads hereafter may designate from time to time in
      writing. In addition, on or before the Effective Date, Musicloads will supply
      to
      Universal tire name, address and telephone numberof a contact person for
      Takedown Notices under Section 6 of the Standard Terms (the “Takedown Notice
      Contact”). The Takedown Notice Contact will be available at all times during
      the Terms (24 hours a day, 7 days a week) such that Musicloads is able to comply
      fully with Musicloads’s twenty-four (24) hour removal obligation, as described
      in Section 6 of the Standard Terms. Notwithstanding anything in this Section
      5
      to the contrary, Notices supplied in connection with Section 6 of the Standard
      Terms (“Takedown Notices”) may be provided to the Takedown Notice Contact
      by electronic mail transmission, Noticeswill be addressed, as applicable, to
      the
      addresses for Universal listed on Exhibit C hereto, or to such other address(es)
      as Universal hereafter may designate from time to time in writing.

    

    6.           Additional
      Terms and Conditions. Additional terms, conditions, restrictions and
      limitations are included in the Standard Terms and the other exhibits and
      attachments hereto (as may be revised from time to time during the
      Term).

    

    *****

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    This
      Agreement is binding on the Parties immediately upon execution by Musicloads
      and
      Universal. Neither Party has entered into this Agreement in reliance upon a
      representation, warranty or undertaking of the other Party that is not set
      out
      or referred to in the Agreement.

    

    Mohen,
      Inc.                                                                                                                 
    UMG Recordings, Inc.

    

    

    

    By:
      /s/ Joseph T.
      Mohen                                                                                                 By: __                                   

    

    Name:
      [written] Joseph T. Mohen

    

    Title:
      [written] ChairmanUnassociated Document

    

     

    ORIGINAL

    FULLY-EXECUTED

     

     

    AMENDMENT
      NO. I

    TO
      AGREEMENT FOR THE INCLUSION OF UNIVERSAL SOUND RECORDINGS AND UNIVERSAL
      VIDEOS

    IN
      ONLINE, ON-DEMAND AD-SUPPORTED SERVICES

     

    This
      Amendment No. 1 to the Agreement for the Inclusion of Universal Sound Recordings
      and Universal Videos in Online, On-Demand Ad-Supported Services between Mohen,
      Inc. d/b/a Spiralfrog ("Musicloads") and UMG Recordings, Inc. ("Universal"),
      dated as of May 30, 2006 (the "Agreement), is made and entered into as of this
      30`–"day of July, 2007. Musicloads and Universal are sometimes referred to
      herein as the "Parties" and individually referred to as 'a "Party." All
      capitalized terms not defined herein shall have the meanings ascribed to them
      in
      the Agreement.

     

    WHEREAS,
      Musicloads wishes to launch a new version of the Service and extend the Term
      of
      the Agreement; and

     

    NOW
      THEREFORE, in consideration of the agreements between the Parties set forth
      herein, and for such other good and valuable consideration, the receipt and
      sufficiency of which is hereby acknowledged by both Parties, the Parties hereto,
      intending to be legally bound, agree as follows:

     

    
      	
              1.  

            	
              Section
                2(a)(i)(2) of the Agreement is hereby amended to replace "the earlier
                of
                the
                first anniversary of the launch of any version of the Service or
                November
                15, 2007" with "the earlier of Universal's Notice to Musicloads that
                Universal will not exercise its termination right under Section 12(a)(vi)
                of Exhibit A attached hereto or August 1, 2008." Notwithstanding
                the
                foregoing, the Second Advance will not be payable if Universal terminates
                the Agreement under Section 12(a)(vi) of Exhibit A to the Agreement,
                as
                amended herein.

            

    

     

    
      	
              2.  

            	
              No
                later than August 1, 2007, Musicloads will pay additional cash advances
                equal to
                One Million Dollars ($1,000,000) to Universal and One Hundred Thousand
                Dollars ($100,000) to Universal Music Canada, each by wire transfer
                of
                immediately available funds to an account designated in writing by
                Universal or Universal Music Canada,
                respectively.

            

    

     

    
      	
              3.  

            	
              Section
                3(ii) of the Agreement is hereby deleted and replaced with "August
                1,
                2009."

            

    

     

    
      	
              4.  

            	
              For
                the avoidance of doubt, Gross Revenues will include any revenue generated
                from user surveys (e.g., sale of survey data to
                advertisers).

            

    

     

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    Spimlfrog
      Amendment to Subscription Agreement (7-26-07) (Final).doc

     

     

    
      	
              5.  

            	
              Section
                12(a)(vi) of Exhibit A to the Agreement is hereby deleted and replaced
                with "upon ten (10) days Notice given between June 20, 2008 and August
                1,
                2008."

            

    

     

    
      	
              6.  

            	
              Section
                12(b) of Exhibit A to the Agreement is hereby deleted and replaced
                with
                the following:

            

    

     

    "Universal
      will have the right to terminate this Agreement upon ten (10) days written
      Notice solely with respect to Universal Videos on a continuing basis, commencing
      on the earlier of (i) six (6) months following the launch of the Service or
      (ii)
      February 1, 2008. Once Universal gives Notice terminating the Agreement with
      respect to Universal Videos, Musicloads can retain rights with respect to
      Universal Videos by agreeing within ten (10) days after such Notice to
      Universal's standard terms for promotional video streaming."

     

    
      	
              7.

            	
              Exhibit
                B-1 to the Agreement is hereby deleted and replaced with the
                Exhibit B-1  attached to this
                Amendment.

            

    

     

    
      	
              8.

            	
              Exhibit
                B-4 to the Agreement is hereby deleted and replaced with the
                Exhibit B-4 attached to this
                Amendment.

            

    

     

    All
      other
      terms and conditions of the Agreement shall remain in full force and effect
      except as specifically amended herein.

     

    This
      Amendment may be modified or amended only by a writing signed by the Parties.
      This Amendment may be executed in counterparts, each of which shall be deemed
      to
      be an original, but which taken together shall constitute one agreement.
      Execution and delivery of this Amendment may be evidenced by facsimile
      transmission.

     

    IN
      WITNESS WHEREOF, the Parties have entered into this Amendment.

     

    
      	
              UMG
                Recordings, Inc.

               

            	
              Mohen,
                Inc.

            

    

     

    By:________________

    Authorized
      Signature

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

     

    Page
      2 of
      4

     

     

    EXHIBIT
      B-1

     

     

    SERVICE
      FUNCTIONALITY DESCRIPTION

     

     

    [See
      attached.]

     

     

     

    Page
      3 of
      4 

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    

     

    Description
      of the SpiralFrog service

     

    SpiralFrog.com
      is a conditional download service (content will expire according to DRM
      restrictions set on the files) for music and music videos, free to its users.
      All content is provided in Windows Media format and protected via Microsoft
      DRM
      technology. The initial content license is for no more than 60 days followed
      by
      the renewal for another period of no more than 60 days. The licenses are renewed
      on a regular basis through the membership renewal process at least every 60
      days. Al.] SpiralFrog users are required to go through a "membership renewal"
      process regularly to extend the length of the license. The renewal process
      requires the user to complete a survey, which may be sold to advertisers for
      premium fees. Once the user has completed the required survey the content is
      re-licensed for an additional period.

     

    SpiralFrog
      will implement a mechanism intended to prevent multiple users from sharing
      a
      single user id by monitoring simultaneous usage patterns by the same user ID.
      Should we see multiple concurrent hits for a user ID on multiple IP addresses,
      the account will be locked out from the service and the user
      notified.

     

    SpiralFrog
      maintains a key in its metadata database for each licensed song that indicates
      the territories where the content is authorized to be distributed. SpiralFrog
      uses the incoming IP address to determine the origin country of the logged
      on
      user and disables the content not approved for that particular territory from
      being viewed by the user. Spiralfrog uses an IP-to-country mapping database
      licensed from MaxMind.com to determine the country of origin of the
      user.

     

    Users
      register one time in order to download music by providing their email address,
      nickname, password, their age, gender and state/territory or zip code/postal
      code.

    Once
      registered, users can download as many songs as they wish, one song at a time,
      by first typing in a provided randomized unique code to prevent unattended
      downloading. Each download is guaranteed to take at least 90 seconds regardless
      of internet connection speed.

     

    Once
      downloaded, songs can be played on the user's computer through Windows Media
      Player and may be side-loaded on up to two devices through Windows Media Player
      device synchronization (any WMA-DRM or WMV-DRM compatible device). Users must
      come back regularly to renew and re-license in order to keep their music library
      current otherwise the license will expire causing the tracks to be
      unplayable.

    A
      Windows
      .Net application and an ActiveX control (or a Firefox plugin) are installed
      on
      the user's computer. Combined the components are known as the SpiralFrog
      Download Manager. The Download Manager enables the secure downloading of content
      from SpiralFrog and is responsible for DRM license management and
      reporting.

     

    After
      a
      successful logon, users can browse for their favorite content by genre or
      artist, or search by name of song, artist or other details. Users are also
      presented a number of "Top XX" lists, e.g. "most downloaded", "recent releases"
      or "SpiralFrog recommends".

     

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    

     

    Among
      the
      metadata included are artist name, track name, album name, genre, album art
      and
      30-second preview clips.

    
      	
              ·  

            	
              Users
                can queue a list of songs that they wish to download. The queue is
                processed sequentially on a first-in-first-out
                basis.

            

    

    
      	
              ·  

            	
              Before
                the first download of each usage session, the user is required to
                enter a
                visual verification code.

            

    

    
      	
              ·  

            	
              Once
                the visual verification has been validated, the first download will
                start.
                The license to play the track is acquired at the end of each download.
                The
                user must then choose to download the next track, play the just downloaded
                track, or continue browsing the
                site.

            

    

    
      	
              ·  

            	
              Users
                must renew the license(s) to downloaded content no less often than
                every
                60 days so the service can collect play-count
                information.

            

    

    
      	
              ·  

            	
              During
                the license renewal process, users must complete an online survey
                while
                viewing additional pages of advertising, so that all content is updated
                and playable for no more than an additional 60
                days.

            

    

    
      	
              ·  

            	
              Once
                the survey is complete, the user must perform the Visual Verification
                process in order to download more
                files.

            

    

    
      	
              ·  

            	
              Advertising
                is not specific to each download and there is no set duration of
                advertising during the renewal
                process.

            

    

     

    Audio
      tracks take a minimum of 90 seconds to download, videos take a minimum of 120
      seconds. During the download process the user is able to continue interacting
      with the site, where they are presented with additional advertising. There
      will
      be no interface or links to illegal or peer to peer sites.

     

    After
      downloading the music track or music video, the user can play the content
      according to the limits set by the DRM restrictions on the file:

     

    
      
        	
                ·  

              	
                The
                  license is set to expire no more than 60 days from date of
                  downloading.

              

      

      
        	
                ·  

              	
                CD
                  burning is not allowed.

              

      

      
        	
                ·  

              	
                File
                  can be synchronized with up to 2 portable
                  devices.

              

      

      
        	
                ·  

              	
                There
                  is no limit on the number of plays per
                  file.

              

      

      
        	
                ·  

              	
                Collaborative
                  play is not allowed.

              

      

       

    

    The
      DRM
      license download is initiated by the SpiralFrog Download Manager, after the
      digital media download completes. The SpiralFrog server process generates a
      session ID for each download and the license granting step by the Download
      Manager is tied to that session ID, thus it cannot be used by other
      users.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    Each
      SpiralFrog user is required to go through a regular license
      renewal
process where they complete surveys, typically branded
      and
      sold to advertisers. Once the user has completed the membership renewal
      survey,
the tracks and/or videos for which the licenses are being
      renewed are updated to be playable for an additional period. The sequence of
      steps is as follows:

     

    
      	
              ·  

            	
              The
                client sends a "Generate License" request to SpiralFrog server after
                the
                download has completed.

            

    

    
      	
              ·  

            	
              The
                server responds with a random Visual Verification challenge, the
                challenge
                text and the challenge request time is stored at the server and tied
                to
                the end-user's session ID.

            

    

    
      	
              ·  

            	
              The
                SpiralFrog client presents the Visual Verification challenge to the
                user.

            

    

    
      	
              ·  

            	
              The
                user enters the Visual Verification response, and the SpiralFrog
                client
                calls the Microsoft DRM component (part of Windows Media Player)
                to
                generate a license request for the previously downloaded
                songs.

            

    

    
      	
              ·  

            	
              The
                SpiralFrog client sends the Visual Verification response and the
                license
                request to the SpiralFrog server .

            

    

    
      	
              ·  

            	
              The
                SpiralFrog server validates the Visual Verification response and
                only if
                it matches the Visual Verification request and the request has not
                timed
                out a license is generated and sent back to the
                client.

            

    

    
      	
              ·  

            	
              The
                SpiralFrog client saves the license on the client computer/device
                through
                the Microsoft DRM component.

            

    

     

    PC
      Identification or License Count

     

    The
      SpiralFrog client supports only Microsoft Windows based computers/devices and
      relies on Microsoft Windows Media DRM technology to identify a specific computer
      or device. Windows Media DRM makes each media player unique by linking the
      player to a host computer. SpiralFrog content files will only play on the
      single, original computer to which they are directly downloaded by the
      SpiralFrog client application, or approved MSDRM compliant ("Plays For Sure")
      portable devices.

     

    Portable
      Device Count

     

    SpiralFrog
      users can synchronize the downloaded music or video files to a portable device
      that is compatible with the Microsoft DRM, such as those portable devices that
      carry the "Plays For Sure" logo, designed to ensure compatibility and compliance
      with the DRM restrictions.

     

    SpiralFrog
      supports synchronization with the portable device through the Windows Media
      Player, or a compatible program such as Microsoft Active Sync. The DRM copycount
      parameter is used to limit the number of devices that a track may be put on.
      When a track is put on a portable device the copy count is decremented limiting
      the number of devices a track may be placed on. SpiralFrog permits users to
      have
      a maximum of two portable devices that can be synchronized with the
      PC.

    

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    Overview
      of SpiralFrogTM
      Security

     

    1.  Introduction

    This
      white paper describes those technical details of SpiralFrog.com as they
      relate to prevent unauthorized access to the music content. This paper is
      written according to the outlines provided by major record labels.

     

    2.  Overview
      of User Experience 

    SpiralFrog.com
      is a conditional download service (content will expire according to DRM
      restrictions set on the files) for music and music videos, free to its users,
      financially supported by rich media and banner advertising. All content is
      provided in Windows Media format and protected via Microsoft DRM
      technology.

     

    After
      registering for the service at the SpiralFrog.com web site, users are
      required to install SpiralFrog Download Manager on their PC running Windows
      XP
      or Vista (no other operating systems are supported). After installation, users
      will then go back to the web site and logon to the service with the
      userid/password chosen at registration. After a successful logon, users can
      browse for their favorite content by genre or artist, or search by name of
      song,
      artist or other details. Users are also presented a number of "Top XX" lists,
      e.g. "most downloaded", "recent releases" or "SpiralFrog recommends". Among
      the
      metadata included are artist name, track name, album name, genre, album art
      and
      30-second preview clips.

     

    SpiralFrog
      users can synchronize the downloaded music or video files to a portable device
      that is compatible with the Microsoft DRM, such as those portable devices that
      carry the "Plays For Sure" logo, designed to ensure compatibility and compliance
      with the DRM restrictions.

     

    After
      downloading the music track or music video, the user can play the content
      according to the limits set by the DRM restrictions on the file:

     

    -File
      is
      set to expire no more than 60 days from date of downloading 

    -CD
      burning is not allowed

    -File
      can
      be synchronized with up to 2 portable devices

    -There
      is
      no limit on the # of plays per file

    -Collaborative
      play is not allowed

     

    All
      content will be offered in Windows Media Audio (WMA) or Windows Media Video
      (WMV) format and the service will use the Microsoft DRM tools to setup, report
      and manage such restrictions.

     

    Downloaded
      content files are conditional downloads where the license is set to expire
      based
      on a predetermined term. The initial content license is typically for 60 days
      followed by the renewal for another approximately 60 days. The licenses are
      renewed on a regular basis through the membership renewal process, generally
      every 60 days. All SpiralFrog users are required
      to go through a "membership renewal" process regularly to extend the length
      of
      the license. The renewal process requires the user to complete a survey, which
      may be sold to advertisers for premium fees. Once the user has completed the
      required survey the content is re-licensed for an additional
      period.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    
      3.
        Functional Components

       

      3.1   
Description
        of
        Components

      SpiralFrog
        consists of a web site supported by the SpiralFrog back end web and database
        servers for browsing Artists, Tracks, and Albums as well as related music
        data.
        A SpiralFrog Download Manager is installed by the user on their computer
        which
        enables the downloading of individual tracks or videos sequentially, i.e.
        one at
        a time. Spiralfrog does not supply any other application to end
        users.

    

     

    The
      Download Manager provides a consistent timing, 90 seconds per download for
      the
      downloading of audio content (longer for video files), a visual verification
      ("Human Interactive Proof' dialog) that ensures that a person rather than a
computer has downloaded the file, and once verified correct, a DRM
      license
      is granted to allow the user to play the file. The download manager also
      provides the interface to the SpiralFrog back end systems to update user play
      count data.

     

    The
      SpiralFrog server system consists of the following components:

     

    -
      SpiralFrog server software running on Windows Server that handles the serving
      of
      web pages and communication with the SpiralFrog Download Manager, including
      

     
      granting of DRM licenses. As our service grows, our scalability plan calls
      for adding more of these servers.

    -
      A
      relational database that contains the metadata, user registration data and
      usage
      data. 

    -
      File
      system storage that contains all content files in DRM-protected format. In
      its
      early days, SpiralFrog plans to use Limelight, a Content Distribution Network
      (CDN), to  

      
      provide scalability for file delivery. Protected audio and video files are
      stored on the SpiralFrog servers. The first time that audio/video content is
      requested for download it is 

      
      pulled (by Limelight) down to servers on the Limelight network. All subsequent
      downloads of the same content are pulled from the Limelight servers. To pull
      content from the 

     
       SpiralFrog
      servers, Limelight accesses the website download.spiralfrog.com. Access
      to this website is granted only to the IP addresses of specific Limelight
      servers which 

      
      were given to us by Limelight. Limelight is the only entity that has access
      to
      this web site due to the IP address restriction. No end users are ever directed
      to this web site. 

      When
      a user attempts to download content, it is moved to a Limelight server for
      downloading to the user's machine. Subsequent downloads of the same file are
      pulled from  

     
      Limelight servers. All content is stored in protected and unplayable format
      at
      all times. Deep linking into the Limelight file storage is prevented using
      the
      Limelight MediaVault 

     
      encryption
      scheme. A Limelight white paper can be provided to describe how this feature
      works. 

     
-Starting
      with the US launch in late summer 2007, SpiralFrog plans to serve the media
      files directly from its own clustered file server. Deep linking will be
      prevented in the same 

     
       fashion
      as with Limelight, the only difference being that at the start of the download,
      SpiralFrog's own servers will check that the hash is valid for the file. All
      systems will be 

      
      regularly
      updated to ensure the most optimal performance and security of the SpiralFrog
      service.

     

     

    3.2.System
      Diagram

     

     

    4.
      General System Security

     

    4.1.System
      Location

    Currently
      all SpiralFrog server components are physically located at Adhost.com
      facilities in downtown Seattle – at 140 Fourth Avenue North, Suite 360, Seattle,
      WA 98109.

    Adhost.com
      is a professional internet hosting company which rents space at their
      earthquake-protected, generator-backed building. Starting with the US launch
      in
      late summer 2007, we plan to relocate the server farm to another collocation
      provider, Equinix in Ashburn, VA. The address and location of the SpiralFrog
      data center at Equinix facilities is

     

     

    44470
      Chilum Place 

    Cage
      9000
      Rack 301 

    Ashburn
      VA 20147

     

     

    SpiralFrog
      will not change collocation providers without UMG approval.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    4.2.Protection
      Against Unauthorized Local Access

    Any
      facilities used for hosting SpiralFrog equipment will be required to be
      restricted to authorized personnel only. Full ID checks of each person entering
      the co-location facilities are performed on a 24/7 basis – only those on an
      "authorized" list will be allowed access. All cabinets holding SpiralFrog
      resources are locked within the computer rooms, which protects each company's
      servers from unauthorized access. SpiralFrog will allow access to its servers
      only by its staff server and database administrators or authorized SpiralFrog
      contractors.

     

     

    4.3.Protection
      Against Unauthorized Network Access

    The
      file
      and database servers housing the content and metadata are logically accessible
      only by the server which runs the SpiralFrog server software. Each end-user
      must
      logon (using credentials chosen at registration) before a connection is
      activated. Furthermore, all content is stored in Microsoft DRM protected format
      without the necessary license – which means that even if hackers would gain
      access to the files, they would not be of any use since they miss the required
      DRM license. To prevent automated downloads (where a computer program is
      simulating a user), SpiralFrog server requires users to key back a series of
      slanted characters, known as Human Interactive Proof, after each successful
      download.

     

    Each
      song
      has a unique license key ID which is embedded in the file. After downloading
      the
      file to the user's computer, SpiralFrog Download Manager presents the visual
      verification dialog. After verifying that the characters were correct, the
      SpiralFrog download manager requests the SpiralFrog server to grant the license
      to the file. The license key is generated by the Microsoft DRM component from
      the key ID and a license seed, which is secret. The license seed is stored
      in
      the machine running SpiralFrog server software which runs on its own protected
      account. The license seed is in a file protected by an "ACL" (access control
      list) which allows access only after verifying the userid and password of the
      requesting process. Only SpiralFrog server and database administrators have
      access to the credentials to access this account.

     

    4.4.Security
      Breach Plan

     

    SpiralFrog
      keeps track of the download activity by registered user. A trigger will be
      set
      if a user exceeds a set number of downloads per day to further monitor against
      automated download fraud. Users found to be violating their license agreement
      (which must be accepted at install time) will be revoked of their access
      privileges. As part of the revocation the affected user's account will be
      deleted and generally the user's IP address is added to the list of revoked
      IP
      addresses (no new accounts can be created from these addresses for 6 months).
      Besides being protected via DRM, the URLs include a hash which can only be
      generated by the SpiralFrog servers. The LimeLight or SpiralFrog's own servers
      (once Ashburn data center is live) validate the hash and only provide the file
      if the hash is correct. In addition, the server administrator will setup
      triggers to monitor suspicious activity to guard against Trojan horse – type
      virus/worm attacks on the web server itself.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    5.
      IT & Development Policies

     

    5.1.Operating
      System & Software Policies

    SpiralFrog
      client and server components are developed using Microsoft .NET technologies
      and
      require Windows XP or Vista operating systems on the client and Windows 2003
      Server on the server. SpiralFrog relies on commercial anti-virus and security
      products to protect our technological assets. Currently these systems include
      hardware and software based on Microsoft and Symantec products to protect
      against viruses, worms etc. and to keep the operating systems up to date with
      the latest security patches. SpiralFrog will install all security patches within
      24 hours of availability after being properly regression tested and deemed
      suitable, from operating systems, hardware, software, and other applicable
      vendors.

     

    SpiralFrog
      is a licensee of the Microsoft Windows Media Rights Manager Software Development
      Kit (WMRM SDK). Microsoft WMRM SDK license agreement requires that licensees
      must update the `WMRM SDK Configuration' for all Licensed Products once a week
      using a Microsoft provided URL. The WMRM SDK license also requires that all
      relevant Microsoft security updates are installed promptly.

     

    5.2.System
      Logs

    SpiralFrog
      will keep track of all download data by user in an SQL database. The database
      is
      organized in such a way that it is easy to generate reports on a daily, weekly
      or monthly basis by record label, artist, genre or user demographic group.
      SpiralFrog will also record play counts for all content this is reported to
      SpiralFrog by Windows Media Player Manager. All play count data is recorded
      in
      the SQL database. SpiralFrog will keep records of all database information
      related to licensed content for as long as it
      is
      required to do so by terms specified elsewhere in this agreement.

     

    5.3.Employee
      Accounts 

    SpiralFrog
      will limit the access to its servers only to the database and server
      administrators and the software architect. Access requires Windows XP Server
      userid and password passwords will be set to expire every 90 days. Employees
      who
      leave or are terminated will have their account privileges deleted
      immediately.

     

    5.4.Backup
      

    SpiralFrog
      plans to use the offsite backup tape and storage service offered a third part
      disaster recovery service provider which will permit high-speed dynamic
      incremental backups of the SQL database on a nightly basis. At this time a
      provider has not been selected and details will be forwarded when available.
      Spiralfrog acknowledges that the backup plan must be approved formally by UMG
      in
      advance of becoming operational, including selection of any third parties.
      The
      SQL database contains no music content files – only metadata and data collected
      during operation of the service. All licensed content will be stored in a
      separate file server which will be duplicated on site only for backup purposes.
      The backup copy which will contain content on NTFS-encrypted hard drives,
is
      stored
      at a safe deposit box at a local financial institution behind lock and key
      and
      accessible only by SpiralFrog server administrator and management. In addition
      to the disaster recovery plans in place by our collocation facilities,
      SpiralFrog will have its own recovery plan which will allow us to restore
      service in two days in case of total loss of our operational servers. The plan
      calls for content, metadata and operational data to be restored from the backup
      tapes or hard drives described above on an identical server setup.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    5.5.Software
      Change Management

     SpiralFrog
      expects to continually enhance its software from the launch onward. We expect
      to
      make periodic changes to both the client and server software. Client
      software 

     changes
      will be accomplished dynamically, without requiring existing users to reinstall.
      The client software checks upon startup whether there is an update available
      and
      will pull it 

     down
      without prompting the user if so configured. All software changes will be tested
      first in a lab environment, then on one of our production servers with
      controlled access before 

     rolling
      out system wide.

     

    5.6.Other
      Policies  

     Part
      of
      the role of the server administrator is to monitor, on an ongoing basis all
      system logs which include Windows Server security and audit logs. Additionally
      any firewall,   

     intrusion
      detection system, intrusion prevention systems, and anti-virus logs will be
      regularly monitored. Triggers will be set to alert the administrator of critical
      events that relate to 

      security,
      such as repeated failed attempts at logon.

     

    6.
      Content Ingest, Storage, and Packaging

     

    6.1.Format
      and Codec 

    SpiralFrog
      plans to offer its audio content in WMA format, generally encoded at 128Kbps.
      All streaming music videos will be offered in WMV format, 320x240 resolution,
      300Kbps bit 

    rate.
      All
      downloadable music videos will be offered in WMV format, 416x312 resolution,
      1,000Kbps bit rate. All content files are protected by Windows Media DRM.
      SpiralFrog uses a 

    metadata
      database from AMG in addition to the metadata provided by our music content
      providers. In the case of conflicts between metadata supplied by UMG and that
      supplied by 

    third
      parties, Sprialfrog will always use UMG's metadata, even if considered
      "incorrect". Any such conflicts will be reported to UMG for resolution and
      updates.

     

    6.2.Content
      Ingestion 

    SpiralFrog
      has developed software programs to automate the processing of our content
      providers data into a format suitable to our database. This includes extracting
      the metadata 

    from
      XML
      files and entering it into our SQL database. During this process we will also
      match the tracks provided by the record label to the metadata database from
      AMG.
      The same   

    programs
      will be designed to be able to receive and process incremental
      updates and metadata corrections from content providers on an as-needed
      basis.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    6.3.Separation
      of Content Types

    SpiralFrog
      intends to offer all its music file content for download only, video files
      can
      be either streamed or downloaded. The streamed video file is a lower resolution
      (320x240) version of the downloaded and is streamed in unprotected form, as
      permitted by our license. All downloaded audio and video content is protected
      with Microsoft DRM.

     

    6.4.Protection
      of Raw Audio and Metadata 

    Access
      to
      the master delivered content files is limited to the software architect only.
      This person is responsible for receiving, processing and storing the raw
      content. The unprotected content will be received and converted to the DRM
      protected form with a computer located at our collocation facility, Adhost,
      or
      other collocation facility subject to UMG's advance approval. Even when our
      Ashburn data center comes live, we will continue to do all content processing
      at
      the Adhost facility until further notice. Only the software architect will
      have
      access to this computer. One copy of encrypted files may be stored in the
      software architects' personal safe deposit box at KeyBank (at 7th Ave NE)
      in
      downtown Seattle following the ingestion process. Spiralfrog plans to store
      the
      backup files on hard drives with NTFS encrypted partitions.

     

    6.5.DRM
      Packaging and Key Management 

    SpiralFrog
      is using Windows Media DRM version 10. All content is downloaded without the
      license key. Before the first download, the user is presented the Visual
      Verification dialog (slanted letters) – upon a successful entry of the
      characters, the download manager will contact the SpiralFrog server to obtain
      a
      license key for the downloaded content. The license key is generated from a
      public Key ID and a secret license seed. The key IDs are stored in a central
      database (SpiralFrog is using components provided by Microsoft) and the file
      header. The license keys are unique because the Key IDs are unique per song.
      Windows Media DRM provides for a secure mechanism whereby each downloaded song,
      after obtaining a license, is tied to the computer where the downloading took
      place.

     

    6.6.QA
      & Testing 

    All
      DRM
      protection will be done automatically, using a computer program to process
      the
      non-protected files into protected files. SpiralFrog plans to test each batch
      of
      DRM protected files by choosing a random sample from the batch (which may
      include thousands of files) and test to ensure both that a DRM protected file
      without the license key is not usable and that after obtaining a license the
      DRM
      protection works as specified. All testing will be done at our collocation
      facility in a private client-server setting, after which it will be transferred
      to our production servers over local private network. Depending on the
      complexity and format of the metadata, SpiralFrog intends to make the content
      received from content providers available in a production form within 2 weeks
      of
      receipt.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    7.
      Sales, Download and Licensing

    Users
      will first visit our website, http://www.spiralfrog.com. If the
      user is interested in signing up for the service, the user will be first
      required to register with SpiralFrog and to choose a personal userid and
      password. After accepting the SpiralFrog license agreement, the user will
      proceed to download the download manager used for downloading and licensing
      content.

     

    8.1
      User Authentication

    Each
      user
      must logon (using credentials chosen at registration) before the download
      manager is permitted to download content. SpiralFrog maintains a unique account
      for each user –registering with the service is a prerequisite for getting access
      to downloadable content. SpiralFrog will implement a mechanism intended to
      prevent multiple users from sharing a single user id by monitoring simultaneous
      usage patterns by the same user ID. Should we see multiple concurrent hits
      for a
      user ID on multiple IP addresses the account will be locked out from the service
      and the user notified.

     

    8.2
      Territorial Filtering

    SpiralFrog
      maintains a key in its metadata database for each licensed song that indicates
      the territories where the content is authorized to be distributed. SpiralFrog
      uses the incoming IP address to determine the origin country of the logged
      on
      user and disables the content not approved for that particular territory from
      being viewed by the user. Spiralfrog uses an IP-to­country mapping database
      licensed from MaxMind.com to determine the country of origin of the
      user.

     

    8.3
      Transaction Processing

    No
      money-related transaction takes place since content is free to SpiralFrog users.
      The user will obtain the license for the downloaded content upon the successful
      confirmation of the download.

     

    8.4
      Retail Authentication

    SpiralFrog
      does not maintain a separate retail and sales system from license serving and
      download systems.

     

    8.5
      URL Generation & Protection

    Each
      licensed song has a unique download URL derived from track specific data. This
      URL is stored in the database as the way to access the file. When the user
      wants
      to download a song, a hash is added to this URL and then passed from the server
      to the client, which then uses it to start the downloading process.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    The
      protected file could therefore not be downloaded directly by knowing the URL,
      and to obtain its necessary DRM license requires going through the SpiralFrog
      client interface.

     

    8.6
      PC Identification or License Count

    The
      SpiralFrog client supports only Microsoft Windows based computers/devices and
      relies on Microsoft Windows Media DRM technology to identify a specific computer
      or device. Windows Media DRM makes each media player unique by linking the
      player to a host computer. SpiralFrog content files will only play on the
      single, original computer to which they are directly downloaded by the
      SpiralFrog client application, or approved MSDRM compliant ("Plays For Sure")
      portable devices.

     

    8.7
      Portable Device Count

    SpiralFrog
      requires that synchronization with the portable device happens through the
      windows media player. The DRM copycount parameter is used to limit the number
      of
      devices that a track may be put on. When a track is put on a portable device
      the
      copy count is decremented limiting the number of devices a track may be placed
      on. Spiralfrog permits users to have 2 portable devices that can be synchronized
      with the PC.

     

    8.8
      License Generation & Download

    The
      DRM
      license download is initiated by the SpiralFrog client, Known as the Download
      Manager, after the digital media download completes. The SpiralFrog server
      process generates a session ID for each download and the user's Download Manager
      is tied to that session ID, thus it cannot be used by other users.

     

    The
      DRM
      license used on all SpiralFrog content is a conditional license that expires
      after a pre-determined period. These licenses are renewed regularly, typically
      every two months. Each SpiralFrog user is required to go through a regular
      membership renewal process where they complete surveys, typically branded and
      sold to advertisers. Once the user has completed the renewal process the tracks
      and/or videos for which the licenses are being renewed are updated to be
      playable for an additional period. The sequence of steps is as
      follows:

     

    
      	
              1.

            	
              Before
                the first download, the client sends a Visual Verification request
                to
                SpiralFrog server.

            

    

    
      	
              2.

            	
              The
                server responds with a random Visual Verification challenge, the
                challenge
                text and the challenge request time is stored at the server and tied
                to
                the end-user's session ID.

            

    

    
      	
              3.

            	
              The
                SpiralFrog client presents the Visual Verification challenge to the
                user.

            

    

    
      	
              4.

            	
              The
                user enters the Visual Verification
                response.

            

      	5.	
              The
                SpiralFrog client sends the Visual Verification response and the
                license
                request to the SpiralFrog server .

            

      	6.	
              The
                SpiralFrog server validates the Visual Verification response and
                the
                download will start only if the response matches the Visual Verification
                request.

            

      	7.	
              After
                each download, the client calls the Microsoft DRM component to generate
                a
                "License Request" and then sends it to SpiralFrog server. The SpiralFrog
                server verifies that the user has just downloaded the song and then
                responds with the license that matches the key ID of the downloaded
                song.

            

      	8.	 The
              SpiralFrog client saves the license on the client computer/device through
              the Microsoft DRM component.

    

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    8.9
      Auditing

    SpiralFrog
      relies on the Windows Media Rights Manager (WMRM) to keep track of play counts
      on the user's computer, and associated portable music players. The SpiralFrog
      client background process (which is active at all times) contacts the WMRM
      to
      obtain play count information at intervals required for reporting licenses.
      The
      information is then sent by the SpiralFrog client to the SpiralFrog database
      servers for storage, auditing and reporting purposes.

     

    8.10
      Super-distribution

    If
      a
      downloaded file is emailed to someone else, the DRM restrictions will prevent
      it
      from being played on another computer.

     

    9.
      Launch Preparation and Status

    SpiralFrog
      is currently operating a password-protected site live on the interne, hosted
      at
      the Adhost collocation facility in Seattle. All major system components are
      in
      place for the service. SpiralFrog can demonstrate the present functionality,
      including DRM protection to content providers if required.

     

    SpiralFrog
      has developed comprehensive 3-tier server architecture to allow the system
      to
      scale as the user load increases. The key development personnel are former.
      Microsoft employees who were responsible for the design and development of
      one
      of Microsoft's server applications. SpiralFrog is using Microsoft server
      technologies and has already consulted key Microsoft development personnel
      to
      help validate the design and to assist in further planning of the performance
      aspects of the system. SpiralFrog intends to deploy new multi-server monitoring
      tools, available from 3rd
parties,
      to help in monitoring the system performance.

    

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    EXHIBIT
      B-4

     

     

    VIDEO
      FORMAT

    (As
      may
      be reasonably revised from time to time by Universal with notice to Musicloads,
      provided that Musicloads will have a reasonable period to implement any
      modifications to its system required by any such change.)

     

    
      	
              1. 

            	
              Video
                Encryption – All UMG Video content for streaming or
                progressive downloading must be encrypted with a UMG-approved encryption
                technology.

            

    

    
      	
              2. 

            	
              Video
                Resolution - Video resolution may not exceed 416 pixels
                horizontal x 312 pixels vertical for 4:3 material, or 480 x 270 for
                material in native 16x9 format.

            

    

    
      	
              3. 

            	
              Bit
                rate –
                The maximum allowable bit rate for promotional video
                streaming is 1 mbps (1 megabit per second). Multiple bit rate files
                are
                acceptable as long as the highest video bit-rate does not exceed
                1 mbps.
                Audio bit-rate is excluded from this
                maximum.

            

    

    
      	
              4. 

            	
              Audio
–
                Mono or stereo audio tracks for video may not exceed
                64kbps.

            

      	5. 	 Logo
              or Bug Placement – UMG requires the placement of your company
              logo or "bug" in the lower right portion of each video to identify
              the
              video as originating from your servers. This is useful because if a
              third
              party hijacks the streams, they can be easily identified and appropriate
              action can be taken against the third party. The bug should be large
              enough and opaque enough to be easily
              recognizable.

    

    
      	
               

            	
               

            

    

     

     

     

    Example
      of bug placement:______

     

    
      	
              6. 

            	
              Copyright
                Assert/No Copies
                —  Where permitted by technology streaming
                videos must be flagged "no copies allowed" so that they are not able
                to be
                saved to a hard drive by the end user. UMG copyright information
                must be
                included with the video file, and must be visible to the user in
                the video
                player.

            

    

    
      	
              7. 

            	
              Territorial
                Filtering  - The
                provider must use technology (IP filtering, etc.) to limit access
                to the
                streams to users within their UMG approved territory of operation.
                They
                must not link to, or promote the site outside of the approved
                territory.

            

    

    
      	
              8. 

            	
              Deep-1in
                king - the stream must be structured such
                that
                deep links cannot be used to access particular sections (i.e. tracks)
                of
                the stream, or to access the stream without originating from the
                appropriate page. Examples of technology to prevent deep-linking
                include
                obfuscation/encryption of the URL and dynamic
                URLs.

            

    

    
      	
              9. 

            	
              Vendors
                and Encoding Partners - UMG currently prefers to use Bitmax,
                LLC (323-957-9797) as
                its encoding provider. Bitmax maintains a UMG library
                of
                high-quality, full resolution, MPEG2 videos at 9-12 mbps. Because
                of this
                library, the web stream encoding of hundreds of UMG videos can be
                accomplished in an automated fashion, and the subsequent video encoded
                files can be delivered either electronically or using physical media
                (DLT,
                DVDR, etc.).

            

    

     

    Page
      4 of 4 Spiral frog Amendment to
      Subscription Agreement (7-26-07) (Final).doc

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