Document:

Exhibit 10.5.2

JOINDER AGREEMENT

 

Dated: As of July 8, 2011

 

Reference
is hereby made to a certain loan arrangement by and among (a) SILICON VALLEY BANK, a California corporation (“Bank”),
with its principal place of business at 3003 Tasman Drive, Santa Clara, California 95054, and with a loan production office located
at 535 Fifth Avenue, 27th Floor, New York, New York 10017, and (b) (i) EVERYDAY HEALTH, INC., a Delaware corporation
(“Everyday Health”), with its principal place of business at 345 Hudson Street, 16th Floor, New
York, New York 10014, (ii) CAREPAGES, INC., a Delaware corporation (“Carepages”), with its principal
place of business at 345 Hudson Street, 16th Floor, New York, New York 10014, and (iii) REVOLUTION HEALTH GROUP
LLC, a Delaware limited liability company (“Revolution Health”), with its principal place of business at
345 Hudson Street, 16th Floor, New York, New York 10014 (Everyday Health, Carepages and Revolution Health are hereinafter
jointly and severally, individually and collectively, referred to as “Existing Borrower”), which loan arrangement
is evidenced by, among other documents, a certain Loan and Security Agreement dated as of September 22, 2010, by and between Existing
Borrower and Bank, as amended by a certain First Loan Modification Agreement dated as of April 27, 2011 (as has been and as may
be further amended from time to time, the “Loan Agreement”). All capitalized terms used herein without definitions
shall have the meanings given such terms in the Loan Agreement.

 

1.
Joinder to Loan Agreement. The undersigned, (a) EVERYDAY HEALTH MEDIA, LLC, a Delaware limited liability
company (“Media”), with its principal place of business at 345 Hudson Street, 16th Floor, New York,
New York 10014, (b) DDC INTERNET, INC., a California corporation (“DDC”), with its principal place of
business at 5839 Green Valley Circle, Suite 208, Culver City, CA 90230, and (c) MEDPAGE TODAY, L.L.C., a New Jersey limited
liability company (“MedPage”), with its principal place of business at Overlook at Great Notch, 150 Clove Road,
10th Floor, Little Falls, New Jersey 07424 (Media, DDC and MedPage are hereinafter jointly and severally, individually and collectively,
referred to as “New Borrower”, and, together with the Existing Borrower, are hereinafter jointly and severally,
individually and collectively, referred to as “Borrower”), hereby join the Loan Agreement and each of the Loan
Documents, and agree to comply with and be bound by all of the terms, conditions and covenants of the Loan Agreement and the Loan
Documents, as if New Borrower were originally named “Borrower” therein. Without limiting the generality of the preceding
sentence, New Borrower agrees that it will be jointly and severally liable, together with Existing Borrower, for the payment and
performance of all present and future indebtedness, obligations and liabilities of Borrower under the Loan Agreement, including,
without limitation, the Obligations. All references in the Loan Documents to “Borrower” shall be deemed to refer,
jointly and severally, individually and collectively, to Borrower. New Borrower acknowledges that the Obligations are due and
owing to Bank from Borrower, without any defense, offset or counterclaim of any kind or nature whatsoever as of the date hereof.
Any Borrower may, acting singly, request Credit Extensions under the Loan Agreement. Each Borrower hereby authorizes and appoints
the others as agents for itself for all purposes hereunder, including, without limitation, with respect to requesting Credit Extensions
pursuant to the Loan Agreement. Each Borrower hereunder shall be obligated to repay all Credit Extensions made pursuant to the
Loan Agreement, regardless of which Borrower actually receives said Credit Extensions, as if each Borrower hereunder directly
received all Credit Extensions.

 

2. Subrogation
and Similar Rights. Each Borrower waives (a) any suretyship defenses available to it under the
Code or any other applicable law and (b) any right to require Bank to: (i) proceed against any Borrower or any other person; (ii)
proceed against or exhaust any security; or (iii) pursue any other remedy. Bank may exercise or not exercise any right or remedy
it has against any Borrower or any security it holds (including the right to foreclose by judicial or non-judicial sale) without
affecting any

    	 

    	

    

Borrower’s liability.
Notwithstanding any other provision of this Joinder Agreement, the Loan Agreement, the Loan Documents or any related documents,
each Borrower irrevocably waives all rights that it may have at law or in equity (including, without limitation, any law subrogating
Borrower to the rights of Bank under this Joinder Agreement and the Loan Agreement) to seek contribution, indemnification or any
other form of reimbursement from any other Borrower, or any other Person now or hereafter primarily or secondarily liable for any
of the Obligations, for any payment made by Borrower with respect to the Obligations in connection with this Joinder Agreement,
the Loan Agreement or otherwise and all rights that it might have to benefit from, or to participate in, any security for the Obligations
as a result of any payment made by Borrower with respect to the Obligations in connection with this Joinder Agreement, the Loan
Agreement or otherwise. Any agreement providing for indemnification, reimbursement or any other arrangement prohibited under this
section shall be null and void. If any payment is made to a Borrower in contravention of this section, such Borrower shall hold
such payment in trust for Bank and such payment shall be promptly delivered to Bank for application to the Obligations, whether
matured or unmatured.

 

3. Grant
of Security Interest. To secure the prompt payment and performance of all of the Obligations,
New Borrower hereby grants to Bank a continuing lien upon and security interest in all of New Borrower’s now existing or hereafter
arising rights and interest in the Collateral, whether now owned or existing or hereafter created, acquired, or arising, and wherever
located, including, without limitation, all of New Borrower’s assets and all of New Borrower’s books relating to the foregoing
and any and all claims, rights and interests in any of the above and all substitutions for, additions, attachments, accessories,
accessions and improvements to and replacements, products, proceeds and insurance proceeds of any or all of the foregoing. New
Borrower further covenants and agrees that by its execution hereof it shall provide all such information, complete all such forms,
and take all such actions, and enter into all such agreements, in form and substance reasonably satisfactory to Bank that are reasonably
deemed necessary by Bank in order to grant a valid, perfected first priority security interest to Bank in the Collateral. New Borrower
hereby authorizes Bank to file financing statements, without notice to Borrower, with all appropriate jurisdictions and filing
offices in order to perfect or protect Bank’s interest or rights hereunder, including a notice that any disposition of the Collateral,
by any Borrower or any other Person, shall be deemed to violate the rights of Bank under the Code. Any such financing statements
may indicate the Collateral as “all assets of the Debtor” or words of similar effect, or as being of an equal or lesser
scope, or with greater detail, all in Bank’s discretion.

 

4. Representations and Warranties. New Borrower hereby represents and warrants to Bank that all representations and
warranties in the Loan Documents made on the part of Existing Borrower are true and correct on the date hereof with respect to
New Borrower, with the same force and effect as if New Borrower were named as “Borrower” in the Loan Documents in addition
to Existing Borrower.

 

5. Delivery of Documents. Borrower hereby agrees that the following documents shall be delivered to Bank prior to or
concurrently with this Joinder Agreement, each in form and substance satisfactory to Bank:

 

		A.	a certificate of the Secretary of DDC with respect to DDC’s articles of incorporation, by-laws, incumbency and resolutions
authorizing the execution and delivery of this Joinder Agreement and the other documents required by Bank in connection with this
Joinder Agreement;

 

		B.	certificates of the managers/members (as applicable) of Media and MedPage with respect to their respective certificates of
formation, operating agreements, incumbency and resolutions authorizing the execution and delivery of this Joinder Agreement and
the other documents required by Bank in connection with this Joinder Agreement;

    	 

    	

    

		C.	written consent of the shareholders of DDC authorizing the execution and delivery of this Joinder Agreement and the other documents
required by Bank in connection with this Joinder Agreement;

 

		D.	written consent of the managers/members of Media and MedPage authorizing the execution and delivery of this Joinder Agreement
and the other documents required by Bank in connection with this Joinder Agreement;

 

		E.	a long form certificate of the Secretary of State of California certified within the past thirty
(30) days as to DDC’s legal existence and good standing;

 

		F.	a long form certificate of the Secretary of State of Delaware certified within the past thirty
(30) days as to Media’s legal existence and good standing;

 

		G.	a long form certificate of the Secretary of State of New Jersey certified within the past thirty (30) days as to MedPage’s
legal existence and good standing;

 

		H.	Certificates of Good Standing/Foreign Qualification, from
each state in which each New Borrower is authorized to do business;

 

		I.	the results of UCC searches with respect to each New Borrower
indicating there are no Liens other than Permitted Liens and otherwise in form and substance satisfactory to Bank;

 

		J.	a Perfection Certificate for each New Borrower;

 

		K.	a Deposit Account Control Agreement with respect to DDC’s
account at Bank of America;

 

		L.	a legal opinion of each New Borrowers counsel (as to authority
and enforceability);

 

		M.	evidence of insurance (on Acord 28 and Acord 25 certificates,
together with endorsements to the applicable liability and property policies, as acceptable to Bank) for each New Borrower; and

 

		N.	such other documents as Bank may reasonably request.

 

6. Bank
Accounts. It shall be an Event of Default under the Loan Agreement if either: (a) MedPage fails to transfer all of its
deposit, operating and securities accounts, including, without limitation, MedPage’s account at Valley National
Bank, to Bank prior to the date which is thirty (30) days after the date hereof, or (b) DDC fails to transfer all of its
deposit, operating and securities accounts, including, without limitation, DDC’s account at Bank of America, to Bank
prior to December 31, 2011.

 

7. Choice of Law, Venue and Jury Trial Waiver. New York law governs this Joinder Agreement without regard to principles
of conflicts of law. Borrower and Bank each submit to the exclusive jurisdiction of the State and Federal courts in New York. NOTWITHSTANDING
THE FOREGOING, BANK SHALL HAVE THE RIGHT TO BRING ANY ACTION OR PROCEEDING AGAINST BORROWER OR ITS PROPERTY IN THE COURTS OF ANY
OTHER JURISDICTION WHICH BANK DEEMS NECESSARY OR APPROPRIATE IN ORDER TO REALIZE ON THE COLLATERAL OR TO OTHERWISE ENFORCE BANK’S
RIGHTS AGAINST BORROWER OR ITS PROPERTY.

    	 

    	

    

BORROWER
AND BANK EACH WAIVE THEIR RIGHT TO A JURY TRIAL OF ANY CLAIM OR CAUSE OF ACTION ARISING OUT OF OR BASED UPON THIS JOINDER AGREEMENT,
THE LOAN AGREEMENT, THE LOAN DOCUMENTS OR ANY CONTEMPLATED TRANSACTION, INCLUDING CONTRACT, TORT, BREACH OF DUTY AND ALL OTHER
CLAIMS. THIS WAIVER IS A MATERIAL INDUCEMENT FOR BOTH PARTIES TO ENTER INTO THIS JOINDER AGREEMENT. EACH PARTY HAS REVIEWED THIS
WAIVER WITH ITS COUNSEL.

 

8. Countersignatures.
This Joinder Agreement shall become effective only when it shall have been executed by Borrower and Bank.

 

[The remainder of this
page is intentionally left blank]

    	 

    	

    

This Joinder Agreement is executed
as of the date first written above.

 

	 	NEW BORROWER:	 
	 	 	 	 
	 	EVERYDAY HEALTH MEDIA, LLC
	 	 	 	 
	 	By: 	/s/  Alan Shapiro	 
	 	Name: Alan Shapiro	 
	 	Title: EVP, General Counsel and Secretary	 
	 	 	 
	 	DDC INTERNET, INC.	 
	 	 	 	 
	 	By:	/s/  Alan Shapiro	 
	 	Name: Alan Shapiro	 
	 	Title: Secretary	 
	 	 	 	 
	 	MEDPAGE TODAY, L.L.C.	 
	 	 	 	 
	 	By:	/s/ Alan Shapiro	 
	 	Name: Alan Shapiro	 
	 	Title: EVP and General Counsel	 
	 	 	 	 
	 	EXISTING BORROWER:	 
	 	 	 	 
	 	EVERYDAY HEALTH, INC.	 
	 	 	 	 
	 	By	/s/  Alan Shapiro	 
	 	Name: Alan Shapiro	 
	 	Title: EVP, General Counsel and Secretary
	 	 	 	 
	 	CAREPAGES, INC.	 
	 	 	 	 
	 	By	/s/  Alan Shapiro	 
	 	Name: Alan Shapiro	 
	 	Title: President and Secretary	 
	 	 	 	 
	 	REVOLUTION HEALTH GROUP LLC
	 	 	 	 
	 	By	/s/  Alan Shapiro	 
	 	Name: Alan Shapiro	 
	 	Title: General Counsel and Secretary	 

    	 

    	

    

	 	BANK: 	 
	 	 	 
	 	SILICON VALLEY BANK	 
	 	 	 	 
	 	By: 	/s/ Michael McMahon	 
	 	Name: 	 Michael McMahon	 
	 	Title:	 Vice PresidentExhibit
10.5.3

 

SECOND
LOAN MODIFICATION AGREEMENT

 

This Second
Loan Modification Agreement (this “Loan Modification Agreement”) is entered into as of December 21, 2011, by and among
(a) SILICON VALLEY BANK, a California corporation (“Bank”), with its principal place of business at
3003 Tasman Drive, Santa Clara, California 95054 with a loan production office located at 505 Fifth Avenue, 11th Floor,
New York, New York 10017, and (b) EVERYDAY HEALTH, INC., a Delaware corporation (“Everyday Health”),
with its principal place of business at 345 Hudson Street, 16th Floor, New York, New York 10014, EVERYDAY HEALTH
MEDIA, LLC, a Delaware limited liability company (“Media”), with its principal place of business at 345
Hudson Street, 16th Floor, New York, New York 10014 and MEDPAGE TODAY, L.L.C., a New Jersey limited liability
company (“MedPage”), with its principal place of business at Overlook at Great Notch, 150 Clove Road, 10th Floor,
Little Falls, New Jersey 07424 (Everyday Health, Media and MedPage are hereinafter jointly and severally, individually and collectively,
referred to as “Borrower”).

 

1. DESCRIPTION
OF EXISTING INDEBTEDNESS AND OBLIGATIONS. Among other indebtedness and obligations which may be owing by Borrower to
Bank, Borrower is indebted to Bank pursuant to a loan arrangement dated as of September 22, 2010, evidenced by, among other
documents, a certain Loan and Security Agreement dated as of September 22, 2010, as amended by a certain First Loan
Modification Agreement dated as of April 27, 2011, and as affected by a certain Joinder Agreement dated as of July 8, 2011
(as amended, the “Loan Agreement”). Borrower hereby represents that, pursuant to an internal corporate
restructuring, Carepages, Revolution Health and DDC have been merged out of existence and, accordingly, Borrower and Bank
acknowledge and agree that such entities shall no longer be Borrowers under the Loan Agreement. Capitalized terms used but
not otherwise defined herein shall have the same meaning as in the Loan Agreement.

 

2. DESCRIPTION
OF COLLATERAL. Repayment of the Obligations is secured by the Collateral as described in the Loan Agreement (together
with any other collateral security granted to Bank, the “Security Documents”). Hereinafter, the Security
Documents, together with all other documents evidencing or securing the Obligations shall be referred to as the
“Existing Loan Documents”.

 

3. DESCRIPTION
OF CHANGE IN TERMS.

 

	 	A.	Modifications to Loan Agreement.

 

		1	The Loan Agreement shall be amended by inserting the following text, appearing at the end of Section 2.1.1 (b) thereof:

 

“In addition and
notwithstanding any terms in this Agreement to the contrary, at no point shall the aggregate principal amount of Obligations outstanding
with respect to Advances, the Term Advance, and the Term Advance #2 exceed Twenty Seven Million Dollars ($27,000,000.00).”

 

		2	The Loan Agreement shall be amended by deleting the following text appearing in Section 2.3.1(b)(ii) thereof:

 

“Notwithstanding
the foregoing, from the 2011 Effective Date until July 31, 2011, if a repayment of principal is required as a result of an overadvance
pursuant to (A) above, such repayment will only be required to the extent that such overadvance exceeds the lesser of (1) Four
Million Dollars ($4,000,000) and (2) forty percent (40.0%) of the aggregate amount of unrestricted and unencumbered cash of Borrower
maintained with Bank. For sake of clarity, (x) notwithstanding the prior sentence, Borrower may not request, and Bank has no obligation
to make, any new Advances based on Borrower’s unrestricted and

    	 

    	

    

unencumbered cash at Bank,
(y) the provision in the immediately preceding sentence shall be ineffective as of August 1, 2011 and thereafter, at which time
any such overadvance needs to immediately be repaid in full in cash and (z) nothing herein shall be deemed to be a waiver of any
Event of Default arising from the actions resulting in such overadvance (other than the actual overadvance).”

 

and inserting in lieu thereof
the following:

 

“Notwithstanding the foregoing,
if a repayment of principal is required as a result of an overadvance pursuant to (A) above, such repayment will only be required
to the extent that such overadvance exceeds eighty percent (80.0%) of the aggregate amount of Borrower’s Unbilled Revenue. For
sake of clarity, (y) notwithstanding the prior sentence, Borrower may not request, and Bank has no obligation to make, any Advance
based on Borrower’s Unbilled Revenue or any Advance at any time that there is an overadvance pursuant to (A) above notwithstanding
this sentence and (z) nothing herein shall be deemed to be a waiver of any Event of Default arising from the actions resulting
in such overadvance (other than the actual overadvance).”

 

		3	The Loan Agreement shall be amended by inserting the following new text appearing at the end of Section 6.2 thereof:

 

“(i) Provide
Bank with, as soon as available, but no later than the fifteenth (15th) and last days of each Reconciliation Period,
Unbilled Revenue reports, in form reasonably acceptable to Bank.

 

(j) At
all times when Borrower is Streamline Facility Eligible, provide Bank with, at least once during each calendar month, evidence
satisfactory to Bank in its sole discretion that the aggregate amount of outstanding Advances made based upon Aggregate Eligible
Accounts does not exceed the Aggregate Eligibility Accounts Availability Amount at such time.”

 

		4	The Loan Agreement shall be amended by deleting the following text appearing in Section
                                                           6.5(a) thereof:

 

“(i) a
security deposit for Paymentech in an aggregate amount not to exceed One Million Seven Hundred Thousand Dollars
($1,700,000.00) (or such higher amount with Bank’s prior written consent, not to be unreasonably withheld), and (ii)
security deposits in respect of Borrower’s current and future office leases in an aggregate amount not to exceed One
Million Seven Hundred Fifty Thousand Dollars ($1,750,000.00) (or such higher amount with Bank’s prior written consent,
not to be unreasonably withheld) (collectively, (i) and (ii) are the “Security Deposits”).”

 

and inserting in lieu thereof
the following:

 

“(i) a
security deposit for Paymentech in an aggregate amount not to exceed One Million Dollars ($1,000,000.00) (or such higher
amount with Bank’s prior written consent, not to be unreasonably withheld), and (ii) security deposits in respect of
Borrower’s current and future office leases in an aggregate amount not to exceed Two Million Dollars ($2,000,000.00)
(or such higher amount with Bank’s prior written consent, not to be unreasonably withheld) (collectively, (i) and (ii)
are the “Security Deposits”).”

    	 

    	

    

		5	The Loan Agreement shall be amended by deleting the following text appearing in Section 6.7
                                                           thereof:

 

“(a) Adjusted
EBITDA. Subject to subsection (c) below, maintain, to be tested as of the last day of each quarter, Adjusted EBITDA of
at least (i) ($1,300,000) for the quarter ending September 30, 2010, (ii) $1,700,000 for the quarter ending December 31,
2010, (iii) ($4,800,000) for the quarter ending March 31, 2011, (iv) ($1,000,000) for the quarter ending June 30, 2011, (v)
$750,000 for the quarter ending September 30, 2011, and (vi) for the quarter ending December 31, 2011, and for each quarter
thereafter, an amount equal to (A) if the 2011 Equity Event has occurred and the Term Advance #2 was not made, $750,000, (B)
if the 2011 Equity Event has occurred and the Term Advance #2 was made, $1,250,000, or (C) if the 2011 Equity Event has not
occurred, $1,000,000.”

 

and inserting in lieu thereof
the following:

 

“(a) Adjusted
EBITDA. Subject to subsection (c) below, maintain, to be tested as of the last day of each quarter, Adjusted EBITDA of
at least (i) ($1,300,000) for the quarter ending September 30, 2010, (ii) $1,700,000 for the quarter ending December 31,
2010, (iii) ($4,800,000) for the quarter ending March 31, 2011, (iv) ($ 1,000,000) for the quarter ending June 30, 2011, (v)
$750,000 for the quarter ending September 30, 2011, (vi) ($2,000,000) for the quarter ending September 30, 2012 and (vii)
$6,000,000 for the quarter ending December 31, 2012.”

 

		6	The Loan Agreement shall be amended by inserting the following new text appearing at the end of Section 6.7 thereof:

 

“(d)  Post-Term
Advance Minimum Cash. Maintain at all times unrestricted and unencumbered cash with Bank of at least (i) prior to the
occurrence of the Financing Event, Eight Million Dollars ($8,000,000.00) and (ii) upon and after the occurrence of the
Financing Event, Twelve Million Five Hundred Thousand Dollars ($12,500,000.00).

 

(e) 
Financing Event. Deliver evidence to Bank, satisfactory to Bank in its sole discretion, on or prior to December 31,
2011, that the Financing Event occurred.

 

(f) 
Accounts Payable Aging. To be tested as of the last day of each month from the Second 2011 Effective Date through
and including the month ending June 30, 2012, permit no more than eighteen percent (18.0%) of its total accounts payable to be
aged more than sixty (60) days past due date, as shown in Borrower’s accounts payable agings report; provided, however, that accounts
payable that are aged more than sixty (60) days past due date that have not been paid as a result of a legal dispute shall not
be included for purposes of the foregoing calculation.”

 

		7	The Loan Agreement shall be amended by inserting the following new definitions appearing
                                                           alphabetically in Section 13.1 thereof:

 

““Financing Event” is
the receipt by Borrower, on or after the Second 2011 Effective Date, of net cash proceeds of at least Ten Million Dollars ($10,000,000.00)
in connection with a Subordinated Debt financing.”

    	 

    	

    

““Second 2011 Effective Date”
is December 21, 2011.”

 

““Unbilled Revenue” is,
as of any date of determination, the aggregate amount of revenue, which has not yet been invoiced, that was generated (a) until
Bank receives the aged listing of accounts receivable that is due on the first (1st) day of the month pursuant to Section
6.2(e)(i)(A), in the prior month and (b) upon Bank’s receipt of the aged listing of accounts receivable that is due on the
fifteenth (15th) day of the month pursuant to Section 6.2(e)(i)(A), in the current month.”

 

	 	8	The Loan Agreement shall be amended by deleting the following definitions appearing
in Section 13.1 thereof:

 

““Adjusted EBITDA” is
EBITDA minus unfinanced capital expenditures (including capitalized software and development costs), plus non-cash stock compensation
expense, plus reasonable add-backs for non-cash items for which Borrower has provided written details to Bank, plus, on or prior
to May 31, 2011 and only to the extent disclosed in its profit and loss statements delivered to Bank, up to One Million Two Hundred
Thousand Dollars ($ 1,200,000.00) in aggregate earn-out payments made as a result of the 2008 acquisition by Borrower of Nurture
Media LLC, plus up to Five Hundred Fifty Thousand Dollars ($550,000.00) in respect of the write-off of deferred financing costs
relating to the Horizon and Square 1 Bank credit facilities, plus other one-time charges approved by Bank in writing in its sole
and absolute discretion.”

 

““Applicable Rate” is
(a) with respect to Financed Receivables based upon individual Eligible Accounts, a per annum rate equal to the Prime Rate plus
one and three-quarters of one percent (1.75%), (b) with respect to Advances based upon Aggregate Eligible Accounts, a per annum
rate equal to the Prime Rate plus one and one-quarter of one percent (1.25%), (c) with respect to Advances based upon Non-Formula
Placeholder Invoices, a per annum rate equal to the Prime Rate, (d) with respect to the Term Advance, a per annum rate equal to
the Prime Rate plus two and one-half of one percent (2.50%) and (e) with respect to the Term Advance #2, a per annum rate equal
to the Prime Rate plus two and one-half of one percent (2.50%).”

 

and inserting in lieu thereof
the following:

 

““Adjusted EBITDA” is
EBITDA minus unfinanced capital expenditures (including capitalized software and development costs), plus non-cash stock compensation
expense, plus reasonable add-backs for non-cash items for which Borrower has provided written details to Bank, plus, on or prior
to May 31, 2011 and only to the extent disclosed in its profit and loss statements delivered to Bank, up to One Million Two Hundred
Thousand Dollars ($ 1,200,000.00) in aggregate earn-out payments made as a result of the 2008 acquisition by Borrower of Nurture
Media LLC, plus up to Five Hundred Fifty Thousand Dollars ($550,000.00) in respect of the write-off of deferred financing costs
relating to the Horizon and Square 1 Bank credit facilities, plus up to Two Million Seven Hundred Thousand Dollars ($2,700,000.00)
for fiscal year 2012 and up to One Million Four Hundred Fifty Thousand ($1,450,000.00) for fiscal year 2013 in aggregate earn-out
expense made as a result of the 2011 acquisition by Borrower of DDC Internet, Inc., plus other one-time charges approved by Bank
in writing in its sole and absolute discretion.”

    	 

    	

    

““Applicable Rate” is
(a) with respect to Financed Receivables based upon individual Eligible Accounts, a per annum rate equal to the Prime Rate plus
two percent (2.0%), (b) with respect to Advances based upon Aggregate Eligible Accounts, a per annum rate equal to the Prime Rate
plus one and one-half of one percent (1.50%), (c) with respect to Advances based upon Non-Formula Placeholder Invoices, a per
annum rate equal to the Prime Rate, (d) with respect to the Term Advance, a per annum rate equal to the Prime Rate plus two and
one-half of one percent (2.50%) and (e) with respect to the Term Advance #2, a per annum rate equal to the Prime Rate plus two
and one-half of one percent (2.50%).”

 

		9	The Loan Agreement shall be amended by deleting the Compliance
                                                           Certificate that is attached to the Loan Agreement as Exhibit
                                                           B and inserting in lieu thereof the Compliance Certificate
                                                           attached hereto as Exhibit A.

 

		10	The Loan Agreement shall be amended by deleting the Compliance
                                                            Certificate that is attached to the Loan Agreement as Exhibit
                                                            C and inserting in lieu thereof the Compliance Certificate
                                                            attached hereto as Exhibit B.

 

	 	B.	Waiver. Bank hereby waives Borrower’s existing default under the Loan Agreement
by virtue of Borrower’s failure to comply with the financial covenant set forth in Section 6.7(a) thereof (relative to the
requirement that Borrower have a minimum Adjusted EBITDA) for the quarter ended September 30, 2011. Bank’s waiver of
Borrower’s compliance with said affirmative covenant shall apply only to the foregoing specific periods.

 

4. FEES.
Borrower shall pay to Bank a modification fee equal to Twenty-Five Thousand Dollars ($25,000.00), which fee shall be fully earned,
due and payable as of the date hereof. Borrower shall also reimburse Bank for all reasonable legal fees and expenses incurred
in connection with this amendment to the Existing Loan Documents.

 

5. RATIFICATION OF
PERFECTION CERTIFICATES.

 

(a) Everyday
Health hereby ratifies, confirms and reaffirms, all and singular, the terms and disclosures contained in a certain Perfection
Certificate dated as of September 22, 2010 executed and delivered by Everyday Health, as amended by a certain Update to Perfection
Certificate dated as of December 21, 2011, and acknowledges, confirms and agrees the disclosures and information Everyday Health
provided to Bank in the Perfection Certificate have not changed, as of the date hereof.

 

(b) Media
hereby ratifies, confirms and reaffirms, all and singular, the terms and disclosures contained in a certain Perfection Certificate
dated as of July 8, 2011 executed and delivered by Media, as amended by a certain Update to Perfection Certificate dated as of
December 21, 2011, and acknowledges, confirms and agrees the disclosures and information Media provided to Bank in the Perfection
Certificate have not changed, as of the date hereof.

 

(c) MedPage
hereby ratifies, confirms and reaffirms, all and singular, the terms and disclosures contained in a certain Perfection Certificate
dated as of July 8, 2011 executed and delivered by MedPage, and acknowledges, confirms and agrees the disclosures and information
MedPage provided to Bank in the Perfection Certificate have not changed, as of the date hereof.

    	 

    	

    

6. CONSISTENT
CHANGES. The Existing Loan Documents are hereby amended wherever necessary to reflect the changes described above.

 

7. RATIFICATION
OF LOAN DOCUMENTS. Borrower hereby ratifies, confirms, and reaffirms all terms and conditions of all security or other collateral
granted to the Bank, and confirms that the indebtedness secured thereby includes, without limitation, the Obligations.

 

8. NO
DEFENSES OF BORROWER. Borrower hereby acknowledges and agrees that Borrower has no offsets, defenses, claims, or counterclaims
against Bank with respect to the Obligations, or otherwise, and that if Borrower now has, or ever did have, any offsets, defenses,
claims, or counterclaims against Bank, whether known or unknown, at law or in equity, all of them are hereby expressly WAIVED
and Borrower hereby RELEASES Bank from any liability thereunder.

 

9. CONTINUING
VALIDITY. Borrower understands and agrees that in modifying the existing Obligations, Bank is relying upon Borrower’s representations,
warranties, and agreements, as set forth in the Existing Loan Documents. Except as expressly modified pursuant to this Loan Modification
Agreement, the terms of the Existing Loan Documents remain unchanged and in full force and effect. Bank’s agreement to modifications
to the existing Obligations pursuant to this Loan Modification Agreement in no way shall obligate Bank to make any future modifications
to the Obligations. Nothing in this Loan Modification Agreement shall constitute a satisfaction of the Obligations. It is the
intention of Bank and Borrower to retain as liable parties all makers of Existing Loan Documents, unless the party is expressly
released by Bank in writing. No maker will be released by virtue of this Loan Modification Agreement.

 

10. COUNTERSIGNATURE.
This Loan Modification Agreement shall become effective only when it shall have been executed by Borrower and Bank.

 

[Signature
page follows.]

    	 

    	

    

This Loan Modification Agreement
is executed as of the date first written above.

 

BORROWER:

 

EVERYDAY HEALTH, INC.

 

	By:	/s/ Alan Shapiro	 
	Name: 	Alan Shapiro	 
	Title:	Executive Vice President & General Counsel	 

 

EVERYDAY HEALTH MEDIA, LLC

 

	By:	/s/ Alan Shapiro	 
	Name: 	Alan Shapiro	 
	Title:	Executive Vice President & General Counsel	 

 

MEDPAGE TODAY, L.L.C.

 

	By:	/s/ Alan Shapiro	 
	Name: 	Alan Shapiro	 
	Title:	Executive Vice President & General Counsel	 

 

BANK:

 

SILICON VALLEY BANK

 

	By:	/s/ Michael McMahon	 
	Name: 	Michael McMahon	 
	Title:	Vice President	 

    	 

    	

    

Exhibit
A

 

EXHIBIT
B

 

	 		 
	 	A Member of SVB Financial Group	 

 

SPECIALTY
FINANCE DIVISION 

Compliance Certificate

 

I, an authorized officer of EVERYDAY
HEALTH, INC., EVERYDAY HEALTH MEDIA, LLC and MEDPAGE TODAY, L.L.C. (jointly and severally, individually and collectively, “Borrower”)
certify under the Loan and Security Agreement (as amended, the “Agreement”) between Borrower and Silicon Valley Bank
(“Bank”) as follows for the period ending ____________________________ (all capitalized terms used herein shall have
the meaning set forth in the Agreement):

 

Borrower
represents and warrants for each Financed Receivable based upon Eligible Accounts and Aggregate Eligible Accounts (except to the
extent of any Adjustments for which the applicable Advance (or portion thereof) has been repaid):

 

Each Financed Receivable is an Eligible
Account;

 

Borrower is the owner with
legal right to sell, transfer, assign and encumber such Financed Receivable;

 

The correct amount is on
the Advance Request and Invoice Transmittal and is not disputed;

 

Payment
is not contingent on any obligation or contract and Borrower has fulfilled all its obligations as of the Advance Request and Invoice
Transmittal date (except with respect to Permitted Deferred Revenue);

 

Each
Financed Receivable is based on an actual sale and delivery of goods and/or services rendered, is due to Borrower, is not past
due or in default, has not been previously sold, assigned, transferred, or pledged and is free of any liens, security interests
and encumbrances other than Permitted Liens;

 

There
are no defenses, offsets, counterclaims or agreements for which the Account Debtor may claim any deduction or discount;

 

It reasonably believes no
Account Debtor is insolvent or subject to any Insolvency Proceedings;

 

It has not filed or had filed
against it Insolvency Proceedings and does not anticipate any filing;

 

Bank
has the right to endorse and/or require Borrower to endorse all payments received on Financed Receivables and all proceeds of Collateral;
and

 

No
representation, warranty or other statement of Borrower in any certificate or written statement given to Bank contains any untrue
statement of a material fact or omits to state a material fact necessary to make the statement contained in the certificates or
statement not misleading.

 

Additionally, Borrower
represents and warrants as follows:

 

Borrower and
each Subsidiary is duly existing and in good standing in its state of formation and qualified and licensed to do business in, and
in good standing in, any state in which the conduct of its business or its ownership of property requires that it be qualified
except where the failure to do so could not reasonably be expected to cause a

    	 

    	

    

Material
Adverse Change. The execution, delivery and performance of the Loan Documents have been duly authorized, and do not conflict with
Borrower’s organizational documents, nor constitute an event of default under any material agreement by which Borrower is bound.
Borrower is not in default under any agreement to which or by which it is bound in which the default could reasonably be expected
to cause a Material Adverse Change.

 

Borrower
has good title to the Collateral, free of Liens except Permitted Liens. All inventory is in all material respects of good and marketable
quality, free from material defects.

 

Borrower
is not an “investment company” or a company “controlled” by an “investment company” under the Investment
Company Act of 1940, as amended. Neither Borrower nor any of its Subsidiaries is a “holding company” or an “affiliate”
of a “holding company” or a “subsidiary company” of a “holding company” as each term is defined and
used in the Public Utility Holding Company Act of 2005. Borrower is not engaged as one of its important activities in extending
credit for margin stock (under Regulations X, T and U of the Federal Reserve Board of Governors). Borrower has complied in all
material respects with the Federal Fair Labor Standards Act. Borrower has not violated any laws, ordinances or rules, the violation
of which could reasonably be expected to cause a Material Adverse Change. None of Borrower’s or any Subsidiary’s properties or
assets have been used by Borrower or any Subsidiary or, to the best of Borrower’s knowledge, by previous Persons, in disposing,
producing, storing, treating, or transporting any hazardous substance other than legally. Borrower and each Subsidiary has timely
filed all required tax returns and paid, or made adequate provision to pay, all material taxes, except those being contested in
good faith with adequate reserves under GAAP. Borrower and each Subsidiary has obtained all consents, approvals and authorizations
of, made all declarations or filings with, and given all notices to, all government authorities that are necessary to continue
its business as currently conducted except where the failure to obtain or make such consents, declarations, notices or filings
would not reasonably be expected to cause a Material Adverse Change.

 

Borrower is in compliance
with the financial covenants set forth in Section 6.7 of the Agreement.

 

All
other representations and warranties in the Agreement are true and correct in all material respects on this date, and Borrower
represents that there is no existing Event of Default.

 

Financial Covenants

 

	 	 	Required	 	 	Actual	 	 	Compliance	 
	 	 	 	 	 	 	 	 	 	 	 	 	 
	Adjusted EBITDA (quarterly)	 	$	________	*	 	$	________	 	 	 	Yes No N/A	 
	 	 	 	 	 	 	 	 	 	 	 	 	 
	Adjusted Quick Ratio (monthly)** 	 	 	1.50:1.0	 	 	 	_____:1.0	 	 	 	Yes No N/A	 
	 	 	 	 	 	 	 	 	 	 	 	 	 
	Minimum unrestricted and unencumbered cash at Bank	 	$	________	***	 	$	________	 	 	 	Yes No	 
	 	 	 	 	 	 	 	 	 	 	 	 	 
	Financing Event (by December 31, 2011)	 	$	10,000,000	 	 	$	________	 	 	 	Yes No N/A	 
	 	 	 	 	 	 	 	 	 	 	 	 	 
	Accounts Payable Aging	 	≤
    18% of accounts payable aged more than 60 days past due date	 	 	      % of accounts payable aged more than 60 days past due date	 	 	 	Yes No N/A	 

 

*As set forth in Section
6.7(a) of the Agreement.

 

**Only
applicable upon Bank’s receipt of written notice from Borrower within thirty (30) days of the occurrence of the Equity Event of
Borrower’s election of the Adjusted Quick Ratio covenant in lieu of the Adjusted EBITDA covenant, as set forth in Section 6.7(c)
of the Agreement.

    	 

    	

    

*** As set forth in Section
6.7(d) of the Agreement.

 

Streamline Facility
Eligibility

 

	 	 	Required	 	Actual	 	Eligible	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Modified Liquidity Ratio (first or second month of each calendar
    quarter)	 	≥1.0
                                                                     : 1.0	 	_____ : 1.0	 	Yes     No     N/A	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Modified Liquidity Ratio (third month of each calendar quarter)	 	≥1.15
: 1.0	 	_____ : 1.0	 	Yes     No     N/A	 
	 	 	 	 	 	 	 	 	 	 	 	 

Non-Formula Line Facility Eligibility

 

	 	 	Required	 	Actual	 	Eligible	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Adjusted Quick Ratio	 	≥2.0 :
                                                                     1.0	 	_____ : 1.0	 	Yes     No	 

 

Sincerely,

 

EVERYDAY HEALTH, INC.

EVERYDAY HEALTH MEDIA, LLC 

MEDPAGE TODAY, L.L.C.

 

	Signature	 
	 	 
	Title	 
	 	 
	Date	 

    	 

    	

    

Exhibit
B

 

EXHIBIT
C

 

COMPLIANCE
CERTIFICATE

 

	TO: SILICON VALLEY BANK	Date:	 

 

FROM: _________________________

 

The undersigned
authorized officer of EVERYDAY HEALTH, INC., EVERYDAY HEALTH MEDIA, LLC and MEDPAGE TODAY, L.L.C. (jointly and severally, individually
and collectively, “Borrower”) certifies that under the terms and conditions of the Loan and Security Agreement among
Borrower and Bank (as amended, the “Agreement”):

 

(1)
Borrower is in complete compliance for the period ending ________________ with all required covenants except as noted below;
(2) there are no Events of Default; (3) all representations and warranties in the Agreement are true and correct in all
material respects on this date except as noted below; provided, however, that such materiality qualifier shall not be
applicable to any representations and warranties that already are qualified or modified by materiality in the text thereof;
and provided, further that those representations and warranties expressly referring to a specific date shall be true,
accurate and complete in all material respects as of such date; (4) Borrower, and each of its Subsidiaries, has timely filed
all required tax returns and reports, and Borrower has timely paid all foreign, federal, state and local taxes, assessments,
deposits and contributions owed by Borrower except as otherwise permitted pursuant to the terms of Section 5.9 of the
Agreement; and (5) no Liens have been levied or claims made against Borrower or any of its Subsidiaries relating to unpaid
employee payroll or benefits of which Borrower has not previously provided written notification to Bank.

 

Attached
are the required documents supporting the certification. The undersigned certifies that these are prepared in accordance with GAAP
consistently applied from one period to the next except as explained in an accompanying letter or footnotes. The undersigned acknowledges
that no borrowings may be requested at any time or date of determination that Borrower is not in compliance with any of the terms
of the Agreement, and that compliance is determined not just at the date this certificate is delivered. Capitalized terms used
but not otherwise defined herein shall have the meanings given them in the Agreement.

 

Please indicate compliance
status by circling Yes/No under “Complies” column.

 

	Reporting
    Covenant	 	Required	 	Complies
	 	 	 	 	 
	Monthly financial statements with Compliance Certificate	 	Monthly within 30 days	 	Yes    No
	Annual financial statement (CPA Audited)	 	FYE within 180 days	 	Yes    No
	Unbilled Revenue Reports	 	15th and last days of each month	 	Yes    No
	10-Q, 10-K and 8-K	 	Within 5 days after filing with SEC	 	Yes    No    N/A

 

	Financial Covenants	 	 	Required	 	 	 	Actual	 	Complies
	 	 	 	 	 	 	 	 	 	 
	Adjusted EBITDA (quarterly)	 	$	______ 	*	 	$	_______	 	Yes    No    N/A
	Adjusted Quick Ratio** (monthly)	 	 	1.50:1.0	 	 	 	_____:1.0	 	Yes    No    N/A
	Minimum Unrestricted and Unencumbered Cash at Bank	 	$	 ______	***	 	$	_______	 	Yes    No    N/A
	Financing Event	 	$	10,000,000	 	 	$	_______	 	Yes    No
	Accounts Payable Aging	 	≤18% of accounts payable aged greater than 60 days past due date	 	 	____% of accounts payable aged greater than 60 days past due date	 	Yes    No    N/A

    	 

    	

    

*As set forth in Section
6.7(a) of the Agreement.

 

**Only
applicable upon Bank’s receipt of written notice from Borrower within thirty (30) days of the occurrence of the Equity Event of
Borrower’s election of the Adjusted Quick Ratio covenant in lieu of the Adjusted EBITDA covenant, as set forth in Section 6.7(c)
of the Agreement.

 

*** As set forth in Section
6.7(d) of the Agreement.

 

The following
financial covenant analyses and information set forth in Schedule 1 attached hereto are true and accurate as of the date of this
Certificate.

 

The following
are the exceptions with respect to the certification above: (If no exceptions exist, state “No exceptions to note.”)

 

 

 

 

	Everyday Health, Inc. 	 	BANK USE ONLY	 
	Everyday Health Media, LLC	 	 	 	 
	MedPage Today, L.L.C.	 	Received by: 	 	 
	 	 	 	 	AUTHORIZED SIGNER	 
	 	 	 	 	 	 
	 	 	 	Date:	 	 
	 	 	 	 	 	 
	By:	 	 	Verified:	 	 
	Name: 	 	 	 	AUTHORIZED SIGNER	 
	Title:	 	 	 	 	 
	 	 	 	Date:	 	 
	 	 	 	 	 
	 	 	 	 	 	 
	 	 	 	Compliance Status:    Yes    No

    	 

    	

    

Schedule 1 to Compliance
Certificate

 

Financial Covenants
of Borrower

 

In the
event of a conflict between this Schedule and the Loan Agreement, the terms of the Loan Agreement shall govern.

 

Dated: ___________________

 

		I.	Adjusted EBITDA (Section 6.7(a))

 
 Required:     See
chart below

 

	Period	 	EBITDA
	Quarter ending September 30, 2010	 	($1,300,000)
	Quarter ending December 31, 2010	 	$1,700,000
	Quarter ending March 31, 2011	 	($4,800,000)
	Quarter ending June 30, 2011	 	($1,000,000)
	Quarter ending September 30, 2011	 	$750,000
	Quarter ending December 31, 2011	 	N/A
	Quarter ending March 31, 2012	 	N/A
	Quarter ending June 30, 2012	 	N/A
	Quarter ending September 30, 2012	 	($2,000,000)
	Quarter ending December 31, 2012	 	$6,000,000

 

Actual:

 

	A.	EBITDA (earnings before interest, taxes, depreciation and amortization in accordance with GAAP)	 	$_____
	B.	Unfinanced capital expenditures of Borrower (including capitalized software and development costs)	 	$_____
	C.	Non-cash stock compensation expense	 	$_____
	D.	Reasonable add-backs for non-cash items for which Borrower provided written details to Bank	 	$_____
	E.	Up to Two Million Seven Hundred Thousand Dollars ($2,700,000.00) for fiscal year 2012 and up to One Million Four Hundred Fifty Thousand ($1,450,000.00) for fiscal year 2013 in aggregate earn-out expense made as a result of the 2011 acquisition of DDC Internet, Inc.	 	$_____
	F.	Up to Five Hundred Fifty Thousand Dollars ($550,000.00) in respect of the write-off of deferred financing costs relating to the Horizon and Square 1 Bank credit facilities	 	$_____
	G.	Other one-times charges approved by Bank in writing in its sole discretion	 	$_____
	H.	Adjusted EBITDA (line A minus line B plus line C plus line D plus line E plus line F plus line G)	 	$_____

    	 

    	

    

Is line H equal to or greater than
$________ (see chart above)?

 

	 	______ No, not in compliance	______ Yes, in compliance

 

		II.	Adjusted Quick Ratio (Section 6.7(c) – if applicable)

 

	Required: 	≥2.0:1.0

 

Actual:

 

	A.	Aggregate value of the unrestricted cash and cash equivalents of Borrower maintained with Bank	 	$_____ 
	B.	Aggregate value of the net billed accounts receivable of Borrower	 	$_____ 
	C.	Quick Assets (the sum of lines A through B)	 	$_____ 
	D.	Aggregate value of Obligations to Bank	 	$_____ 
	E.	Aggregate value of liabilities that should, under GAAP, be classified as liabilities on Borrower’s consolidated balance sheet, including all Indebtedness, and not otherwise reflected in line D above that matures within one (1) year	 	$_____ 
	F.	Current Liabilities (the sum of lines D and E)	 	$_____
	G.	Current portion of the aggregate value of all amounts received or invoiced by Borrower in advance of performance under contracts and not yet recognized as revenue	 	$_____ 
	H.	Line F minus line G	 	$_____
	I.	Adjusted Quick Ratio (line C divided by line H)	 	______

 

Is
line I equal to or greater than 2.0:1:0?

 

	 	______ No, not in compliance	______ Yes, in compliance

 

		III.	Post-Term Advance Minimum Cash
                                                                                      (Section 6.7(d))

 

	Required	$___________	(as set forth in Section 6.7(d) of the Loan Agreement)

 

Actual

 

	A.	Aggregate value of the unrestricted and unencumbered cash of Borrower maintained with Bank 	 	$_____

 

Is line A equal to or greater
than the required amount set forth above?

 

	 	______ No, not in compliance	______ Yes, in compliance

    	 

    	

    

		IV.	 Financing Event
(Section 6.7(e))

 

	Required	$10,000,000

 

Actual

 

	A.	Unrestricted net cash proceeds of a Subordinated Debt financing occurring after the Second 2011 Effective Date but on or prior to December 31, 2011	 	$_____

 

 

Is line A equal to or greater
than $10,000,000?

 

	 	______ No, not in compliance	______ Yes, in compliance	______ N/A

 

		V.	Accounts Payable
Aging (Section 6.7(f))

 

	Required 	No greater than 18%

 

Actual

 

	A.	Percentage of accounts payable aged greater than 60 days past due date (accounts payable that are aged
    more than 60 days past due date that have not been paid as a result of a legal dispute shall be excluded for purposes of this
    calculation)	 	_____%

 

Is line A greater than 18%?

 

	 	______ No, not in compliance	______ Yes, in compliance

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