Document:

Marketing Services Agreement

 Exhibit 10.24 

MARKETING SERVICES AGREEMENT 

This Marketing Services Agreement (“Agreement”) is made this 1st day of
January, 2014 (the “Effective Date”) by and between HERITAGE PROPERTY & CASUALTY INSURANCE COMPANY, a Florida corporation (“Heritage”) and FAIA MEMBER SERVICES, INC., a Florida corporation
(“FMS”). 
 WHEREAS, FMS is a Florida corporation which, among other things, provides economic service programs to members
of the insurance industry, including members (“Members”) of the Florida Association of Insurance Agents (“FAIA”); and 

WHEREAS, Heritage offers certain insurance products (the “Products”); and 

WHEREAS, FMS desires to assist in the marketing of Heritage’s Products to FAIA Members; 

NOW, THEREFORE, Heritage and FMS agree as follows: 

1. Establishment of Program. 
 (a)
Heritage agrees to establish and provide to FMS, and FMS agrees to utilize and promote to the extent FMS is not limited by law, a program of Products (hereinafter the “Program”) developed by Heritage, which provides a high quality, cost
effective product or service that adds intrinsic value to FAIA’s membership. 
 (b) FAIA has, as members, insurance agencies in Florida
and FMS seeks to be the exclusive agents’ association representing Heritage in the marketing of this Program in Florida. 

  
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 2. Responsibilities of FMS 

(a) FMS will assist in the recommendation, promotion, and distribution of promotional materials for the Program to all FAIA Members including
performance of the following tasks: 
 (i) FMS will issue a notice (in e-mail or letter format) to the Members of FAIA
explaining FMS’s endorsement of the Program. 
 (ii) FMS will provide Heritage advertising space in its newsletters and
other publications distributed to the Members of FAIA. 
 (iii) FMS will advertise and promote Heritage on its website and
insert a hotlink for easy access to Heritage’s web page. 
 (iv) FMS will introduce and promote the Program on agency
visits by FMS marketing representatives. 
 (v) To the extent that FMS is promoting its FMS endorsed programs at the FAIA
annual meeting and planning session, reference to the Heritage Program will be included. 
 (vii) FMS shall provide leads and
referrals to Heritage that are generated by its inside and outside marketing activities. 
 (b) From time to time upon the request of
Heritage, FMS will provide Heritage with updated mailing lists containing the names, addresses, and telephone numbers of all FAIA members. 

(c) FMS shall have the right to approve all advertising materials and correspondence to be forwarded to the Members of FAIA, prior to use by
Heritage, which approval shall not be unreasonably withheld. FMS shall notify Heritage in writing of any objections within ten (10) business days of receipt of material from Heritage. Failure to so object shall be deemed approval of the materials.
Approval shall be obtained prior to mailing or other distribution thereof by Heritage to Members of FAIA. 

  
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 (d) Upon termination of this Agreement, FMS shall return to Heritage any and all unused Heritage
materials in connection with the Program, and any copies thereof. 
 (e) FMS shall be responsible for all expenses incurred by it in the
performance of its obligation under this Marketing Services Agreement, including, but not limited to, rentals, transportation, facilities, and remuneration of employees and independent contractors. The conduct by FMS of its business shall be its own
cost, credit, risk and expense. 
 (f) FMS shall not charge or commit Heritage to any expense, agreement, payment, debt or obligation. 

(g) FMS will not, during the term of this contract, assist any other insurance provider in marketing a similar Program in Florida. 

3. Responsibilities of Heritage. 
 (a)
Heritage shall use the mailing lists provided by FMS solely for the purposes contemplated by this Agreement and shall not duplicate or use such mailing lists, or permit any other party to examine or use such mailing lists, for any other purpose
whatsoever except as may be required for regulatory or audit purposes. In the event that any Member of FAIA or any other person or entity contained on the mailing lists provided by FMS to Heritage requests to be excluded from future solicitations,
FMS shall notify Heritage of such request and Heritage agrees to remove such Member, individual or entity from the list(s) and to exclude such Member, individual or entity from future mailings, contacts or other solicitations. 

  
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 (b) Heritage will be responsible for compliance with all state and federal laws and regulations
relating to any aspect of the Program. 
 (c) Upon termination of this Agreement, Heritage shall return to FMS all FMS and FAIA materials,
including all mailing lists, past and current, and any copies thereof. Notwithstanding the above, Heritage shall not be required to return or disgorge any information held by Heritage prior to the date of this Agreement or developed by Heritage
during the term of this agreement, but independently. 
 (d) Heritage shall be responsible for all expenses incurred by it in the
performance of its obligation under this Marketing Services Agreement, including, but not limited to, rentals, transportation, facilities, and remuneration of employees and independent contractors. The conduct by Heritage of its business shall be
its own cost, credit, risk and expense. 
 (e) Heritage shall be responsible for all aspects of the Program (except as provided in
Section 2 of this Agreement) including, but not limited to, the application process, underwriting, processing and all other duties necessary to bind and issue policies. 

(f) Heritage shall be responsible for printing and distribution of any material related to the Program. 

(g) Heritage shall not charge or commit FMS to any expense, agreement, payment, debt or obligation. 

  
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 4. Compensation to FMS. 

(a) In consideration of the performance of the foregoing responsibilities by FMS, Heritage agrees to remit to FMS during the term of this
Agreement (50%) of the excess monthly commission paid in accordance to the Agency Agreement executed contemporaneously with the Agreement on a monthly basis. 

(b) Unless otherwise agreed, the fee set forth in paragraph 4(a) above, includes the complete compensation to FMS for its services hereunder.

 5. Indemnification. 
 (a) FMS agrees
to indemnify and hold Heritage and its officers, directors and employees harmless to the extent that FMS is legally liable to do so for losses, costs, expenses, fines, penalties, including punitive or exemplary damages and all costs of defense: 

(i) resulting from any act, error or omission, whether intentional or unintentional by FMS and its officers, directors, agents,
employees and independent contractors, related to or which arise out of the performance of duties for which it was appointed to perform, except to the extent caused by Heritage, or 

(ii) resulting from any obligation, act, or transaction created or performed by FMS in violation of, in excess of, or in
contravention of the power and authority of FMS set forth in this Marketing Services Agreement, except to the extent caused by Heritage. 

  
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 (b) Heritage agrees to indemnify and hold FMS and its officers, directors and employees harmless
to the extent that Heritage is legally liable to do so for losses, costs, expenses, fines, penalties, including punitive or exemplary damages and all costs of defense: 

(i) resulting from any act, error or omission, whether intentional or unintentional by Heritage and its officers, directors,
agents, employees and independent contractors, related to or which arise out of the performance of duties for which it was appointed to perform, except to the extent caused by FMS, or 

(ii) resulting from any obligation, act, or transaction created or performed by Heritage in violation of, in excess of, or in
contravention of the power and authority of Heritage set forth in this Marketing Services Agreement, except to the extent caused by FMS. 
 6. Term and
Termination of Agreement. 
 (a) This Agreement will begin on January 1, 2014, and continue in force until December 31, 2015. This Agreement
will automatically renew for consecutive 12 month periods thereafter unless either party notifies the other in writing no less than 90 days prior to the expiration date of the Agreement that it wishes to terminate this Agreement effective at the end
of the then-current term. Notwithstanding the foregoing sentence, the Agreement may be terminated immediately by FMS if any monies due to FMS under Section 4 of this Agreement are not paid in full and within ten (10) days of
Heritage’s receipt of written notice from FMS of Heritage’s failure to pay in the amount due and within the time frames provided by Section 4. 

(b) This Marketing Services Agreement may be terminated at any time by Heritage by written notice to FMS specifying the effective date of such
termination, which shall not be less than 10 days thereafter, for the breach, non-performance, or violation by FMS or any person for whom FMS may be responsible, of any material provision, term or condition hereof. Heritage

  
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must permit FMS to rectify such breach, non-performance, or violation within 10 business days after receipt of written notice from Heritage or where cure would take longer, to commence to cure
within five (5) business days and continue in good faith to cure thereafter to the satisfaction of Heritage. However, in no event shall the right to cure referenced above be extended beyond a thirty (30) day period beginning upon the date
that written notice is provided under this section 6(b). 
 (c) This Marketing Services Agreement may be terminated at any time by FMS by
written notice to Heritage specifying the effective date of such termination, which shall not be less than ten (10) days thereafter, for breach, non-performance, or violation by Heritage or any person for whom Heritage may be responsible, of
any material provision, term, or condition hereof. FMS must permit Heritage to rectify such breach, non-performance, or violation within ten business days after receipt of written notice from FMS or, where cure would take longer, to commence to cure
within five (5) business days and continue in good faith to cure thereafter to the satisfaction of FMS. However, in no event shall the right to cure referenced above be extended beyond a thirty (30) day period, which period shall begin on
the date that written notice is provided under this section 6(c). 
 (d) This Marketing Services Agreement shall be terminated immediately
in the event that FMS or Heritage shall become insolvent or bankrupt or commit an act of bankruptcy or make an assignment for the benefit of creditors or enters into rehabilitation by its domicile state. 

  
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 (e) In the event of sale, transfer or merger of FMS, upon prior written notice, and at
Heritage’s sole option, Heritage may consent to the transfer and assumption of this Marketing Services Agreement to a successor organization. Consideration of such request will be timely and consent will not be unreasonably withheld. In the
absence of such consent from Heritage, this Marketing Services Agreement shall terminate automatically upon the effective date of the sale, transfer or merger of FMS. 

(f) All termination provisions of this section are subject to the laws of Florida and any dispute under this agreement will be resolved in
Florida under the laws of the State of Florida. 
 (g) If this Marketing Services Agreement is terminated pursuant to any subsection of this
Section 6, and any compensation earned as of the effective date of the termination shall be paid. 
 (h) Future Compensation. 

Upon termination of this Agreement by Heritage for any reason, or by FMS for good cause, Heritage (or its successors) agrees to continue
paying FMS the percentage override set forth in Section 4 of this Agreement for a period of twenty-four months on products and services sold to FMS’s customers; this provision shall survive termination or expiration of this Agreement. 

7. Notices 
 All notices, requests, demands and
other communications under this Agreement shall be given in writing. Such notices shall be deemed to have been given when delivered in person or three (3) business days after being sent via certified mail (Return Receipt Requested)

  
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and signed for by an authorized representative of receiving party or upon delivery if sent via a reputable overnight delivery service and addressed to the appropriate party at its mailing address
set forth below: 
  

			
	If to FAIA Member Services:	  	FAIA Member Services Inc.
		
		  	 3159 Shamrock South
 Tallahassee, FL 32309

Attn: David D. Burt, Managing Director - FAIA Member Services

		
	If to Company:	  	 Heritage Property & Casualty Insurance Company

700 Central Ave., Ste. 500
 St. Petersburg, FL 33701

Attn: Mel A. Russell, EVP/Chief Underwriting Officer

  
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 8. Dispute Resolution. 

Each party commits that in the event a dispute should arise under this Agreement or relating in any manner hereto, the parties agree to
attempt to mediate their dispute prior to the commencement of formal litigation (i.e., the filing of a lawsuit or other legal proceeding), using a third party mediator. Any mediation shall take place in Leon County, Florida, unless otherwise agreed
to by both parties. The costs of such mediation shall be equally divided between the parties. Such mediation shall be conducted by each party designating a duly authorized officer or other representative to represent the party, with authority to
bind the party, and that the parties agree to exchange informally such information as is reasonably necessary and relevant to the issues being mediated. If such mediation is unsuccessful, then either party shall have the right to initiate litigation
in accordance with section 8 below. All mediation proceedings shall be confidential and no information exchanged in such mediation shall be discoverable or admissible in any litigation involving the parties. In the event a party seeks equitable
relief (such as injunctive relief or specific performance), or in the event of an approaching deadline prescribed by an applicable statute of limitations, then there shall be no requirement that such party utilize the mediation process referred to
herein. 
 9. Choice of Law and Forum. 
 This
Agreement shall be construed and governed in accordance with the laws of the State of Florida, without regard to conflict of laws principles. In the event the parties are unable to mediate their dispute to a satisfactory resolution the parties agree
that the Circuit Court in and for Leon County, Florida shall have exclusive jurisdiction to hear and determine any claims or disputes between the parties arising out of or related to this Agreement. 

  
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 10. Attorney’s Fees: 

In the event of any litigation between the parties hereto with respect to this Agreement, the prevailing party (the party entitled to recover
costs of suit, at such time as all appeal rights have expired or the time for taking such appeals has expired) shall be entitled to recover reasonable attorney’s fees, in addition to such other relief as a court of competent jurisdiction may
award. 
 11. Amendment and Waiver 
 No
amendment to any provision of this agreement shall be effective unless in writing and signed by both parties. The waiver by either party of a breach or a default of any provision of this agreement by the other party shall not be construed as a
waiver of any succeeding breach of the same or any other provision. 
 12. Relationship of the Parties. 

Nothing herein contained shall be construed to create the relationship of employer and employee between Heritage and FMS or between Heritage
and any FMS employees or representatives. It is the express intent of the parties hereto that FMS is not an employee of Heritage for any purpose, but they are independent contractors for all purposes and in all situations. FMS shall not represent
that they are employees of Heritage, nor shall they in any manner hold themselves out to be an employee of Heritage. 

  
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 13. Confidentiality. 

Both parties acknowledge that in the course of performance of this Agreement the parties and Members may be provided with confidential
information, including but not limited to certain personally identifiable financial information of customers and consumers of Heritage and of the Members. The parties agree to maintain the confidentiality of the confidential information and not
disclose such information to any persons other than as may be necessary to conduct transactions under this Agreement, and further to treat and maintain such confidential information with the same degree of care accorded the parties own confidential
information. All Members that receive confidential information pursuant to this Agreement shall be bound by its terms to the same extent as of they were parties hereto. The obligations of this subsection with respect to confidential information
shall survive any termination of this Agreement. Each recipient of confidential information agrees to return all confidential information, including any copies thereof, to the source of said confidential information within 30 days of termination of
this Agreement. 

  
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 14. Force Majeure. 

Neither party to this Agreement shall be considered in default in the performance of its obligations to the extent that the performance of any such obligation
is prevented or delayed by any cause that is beyond the reasonable control of such party. 
 15. Miscellaneous Provisions. 

(a) Binding Effect of Agreement. This Agreement shall be binding upon and inure not only to the parties but also upon and to their
successors and assigns. 
 (b) Books and Records. Heritage and FMS shall keep complete and accurate record of business transacted by
it under this Marketing Services Agreement. Heritage and FMS shall each have the right to inspect the others relevant records during business hours and after written notice of not less than five (5) working days in advance. 

(c) Assignment. 
 The
Agreement may not be assigned by either party hereto without the prior written consent of the other party hereto. 
 (d)
Enforceability. 
 In the event that any provision of this Agreement shall be declared void, unlawful or unenforceable, that
provision shall be deemed stricken from this Agreement and the remaining provisions of this Agreement shall continue in full force and effect. 

(e) Captions. 
 The
section and subsection headings in this Agreement are inserted for convenience only and do not define, limit or describe the scope or intent of this Agreement. 

  
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 (f) Construction. 

Although the provisions of this Agreement may be drafted by FMS, this Agreement shall not be construed either for or against any party hereto
but shall be interpreted in accordance with the general tenor and plain meaning of its language. 
 16. Entire Agreement. 

This Agreement, together with all exhibits, schedules and attachments, constitutes the entire agreement between the parties
with respect to the subject matter hereof. This agreement supersedes, and the terms of this agreement govern, any prior agreements with respect to the subject matter hereof, including the previously signed ASA and MSA, with the exception of any
prior confidentiality agreements between the parties, provided further that FMS acknowledges and agrees that it does not, nor does, Heritage, have any outstanding monies owed and any other payments or amounts due, to one another in connection with
the previously signed ASA and MSA. This Agreement may only be changed by mutual agreement of authorized representatives of the parties in writing. 

  
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 IN WITNESS WHEREOF, the parties hereto have executed this Agreement on the date indicated below. 

 

			
	HERITAGE PROPERTY & CASUALTY INSURANCE COMPANY
		
	By:	 	

	Print Name: Mel A. Russell, CIC
	Its:	 	Chief Underwriting Officer & Executive Vice President
	
	FAIA MEMBERS SERVICES, INC.
		
	By:	 	

	Print Name: David D. Burt
	Its:	 	VP & Managing Director

  
 15Employment Agreement

 Exhibit 10.25 

Heritage Property & Casualty Insurance Company 

A FLORIDA CORPORATION 

EMPLOYMENT AGREEMENT 
 THIS
EMPLOYMENT AGREEMENT (“Agreement”) is made and entered into as of January 1, 2014 by and between HERITAGE PROPERTY & CASUALTY INSURANCE COMPANY, INC., Florida corporation, and any of its parent or subsidiary companies
(collectively, the “Company”), and Richard Widdicombe (the “Executive”). 
 RECITALS 

 

	1.	The Company is a homeowner’s insurance company that operates in the State of Florida. 

  

	2.	The Executive has the requisite experience to assist with the operation of the Insurance Entity. 

  

	3.	The Executive, while assisting with the operation of the Company will obtain intimate knowledge of the business plan and modeling for the Company. 

 

	4.	The Executive will be the President and Chief Executive Officer of the Company. 

  

	5.	The Executive, in his duties, will come to possess intimate knowledge of the business and affairs of the Company and its Subsidiaries their policies, methods and personnel. 

 

	6.	The Board of Directors (the “Board”) of the Company recognizes that the Executive’s contribution, as President and CEO of the Company, to the growth and success of the Company and its Subsidiaries will be
substantial and desires to assure the Company of the Executive’s employment in an executive capacity and to compensate him therefore. 

  

	7.	The Board has determined that this Agreement will reinforce and encourage the Executive’s continued attention and dedication to the Company and its Subsidiaries. 

 

	8.	The Executive is willing to make his services available to the Company and its Subsidiaries on the terms and conditions hereinafter set forth. 

AGREEMENT 
 NOW, THEREFORE, in
consideration of the premises and mutual covenants set forth herein, the parties hereby agree as follows: 
 Section I. Term 

1. Term of Employment. The Company shall continue to employ the Executive and the Executive shall continue to serve the Company and its Subsidiaries,
on the terms and conditions set forth herein, until the fifth (5th) anniversary of the date of this agreement, unless terminated as hereinafter set forth. 

  
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 2. Duties of Executive. The Executive shall serve as President & CEO and shall perform the duties
of an executive commensurate with such position, shall diligently perform all services as may be reasonably designated by the Board and shall exercise such power and authority as is necessary and customary to the performance of such duties and
services. The Executive shall devote his services on a fulltime basis to the business and affairs of the Company and the Subsidiaries. 

Section II. Compensation and Benefits 
 1.
Base Salary. During the Employment Term, the Executive shall receive a base salary at the annual rate of $680,000.00 for 2014. If the Company reports a consolidated EBITDA for 2014 of at least $25 million, the base salary shall be increased
in 2015 to $750,000 for the remainder of the Employment Term. The base salary shall be payable in substantially equal installments consistent with the Company’s normal payroll schedule, subject to applicable withholding and other taxes. 

2. Additional Cash Compensation. During the Employment Term, Executive shall participate in the Company’s annual bonus pool, as determined by the
Chairman of the Board, but not in an amount less than 10% of the bonus pool awarded to management, or such additional amount as determined by the Board. 

3. Expense Reimbursement. During the Employment Term, the Company, upon the submission of supporting documentation by the Executive, and in accordance
with Company policies for its executives, shall reimburse the Executive for all expenses actually paid or incurred by the Executive in the course of and pursuant to the business of the Company and the Subsidiaries, including a reasonable car
allowance, full funding of health savings account expenses, and expenses for travel and entertainment, for which the Executive shall have an expense allowance as set by the Board from time to time. 

4. Insurance. During the Employment Term, the Company shall obtain comprehensive major medical, hospitalization and disability insurance coverage,
either group or individual, for the Executive and his dependents, and may obtain or may continue in force life (“key man”) insurance on the Executive for the benefit of the Company (collectively, the “Policies”), which Policies
the Company shall keep in effect at its sole expense throughout the Term. The Policies to be provided by the Company shall be on terms as determined by the Board. Within 30 days following any termination of this Agreement, at the Executive’s
option, the Company shall assign to the Executive all insurance policies on the life of the Executive then owned by the Company in consideration of the payment by the Executive of the cash surrender value, if any, and the Executive’s agreement
to assume the Company liability to pay the premiums accruing thereon after the date of such termination. 

  
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 5. Disability. During the Employment Term, the Company shall maintain long-term disability insurance
coverage on Executive in an amount equal to sixty percent (60%) of Executive’s base salary during the Employment Term of this Agreement. In the case of a disability of Executive, all benefits provided for under the above-described coverage
shall be paid directly to Executive. Executive represents and warrants that, to the best of his knowledge, he has no disability which would impair his ability to perform the duties called for under this Agreement. 

6. Working Facilities. During the Employment Term, the Company shall furnish the Executive with an office, and such other facilities and services
suitable to his position and adequate for the performance of his duties hereunder. 
 7. Vacation. During the Employment Term, Executive shall be
entitled to reasonable vacations during each year of the Term, the time and duration thereof to be determined by mutual agreement between Executive and the Company. 

Section III. Termination. 
  

	1.	Termination for Cause. Notwithstanding anything contained in this Agreement to the contrary, this Agreement may be terminated by the Company for Cause. As used in this Agreement “Cause” shall only mean
(i) any action or omission of the Executive which constitutes a breach of this Agreement, (ii) fraud, breach of fiduciary duty, gross negligence, embezzlement or misappropriation as against the Company. Upon any determination by the
Company’s Board that Cause exists under clause (i) of the preceding sentence, the Company shall cause a special meeting of the Board to be called and held at a time mutually convenient to the Board and Executive. Executive shall have the
right to appear before such special meeting of the Board to refute any determination of Cause specified in such notice, and any termination of Executive’s employment by reason of such Cause determination shall not be effective until Executive
is afforded such opportunity to appear. Any termination shall be made in writing to Executive, which notice shall set forth in detail all acts or omissions upon which the Company is relying for such termination. Upon any termination for cause, the
Company shall have no obligation to pay the Executive any compensation or benefits under this Agreement. If Executive is terminated without cause, the Executive shall be entitled to the remaining, regularly scheduled Base Salary under this
Agreement. If this Agreement expires and the Company does not offer the Executive a new employment contract, at a compensation level similar to the final year of this agreement, the Company shall pay the Executive severance equal to the Base Salary
received in the final year. 

  

	2.	Death. In the event of the death of Executive during the Employment Term of this Agreement, the Company shall pay to Executive’s legal representative, 50% of any unpaid Base Salary through the expiration of
the contract term and shall have no further liability hereunder other than for reimbursement for reasonable business expenses incurred prior to the date of the Executive’s death. 

 

	3.	Voluntary. Notwithstanding anything contained in this Agreement to the contrary, this Agreement may be terminated by the Executive for any reason by giving no less than 90 days notice. The Company shall not be
responsible for any further compensation of any kind to the Executive beyond 90 days from the date the Executive provides notice of his intent to terminate his employment. 

  
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	4.	Stock Repurchase. If the Executive leaves the Company for any reason, the Company shall, at the Executive’s option, repurchase all or part of the shares in the Company owned/controlled by the Executive at
book value as determined by an independent third party appraiser. The Company shall pay 50% in a lump sum payment and the rest in 12 monthly installments. 

  

	5.	Change of Control. For the purposes of this Agreement, a “Change of Control” shall be deemed to have taken place if: (i) any person, including a “group” as defined in
Section 13(d)(3) of the Securities Exchange Act of 1934, as amended, becomes the owner or beneficial owner of Company securities, after the Commencement Date, having greater than 50% of the combined voting power of the then outstanding shares
of the Company that may be cast for the election of Managers of the Company (other than as a result of an issuance of securities initiated by the Company, or open market purchases approved by the Board, as long as the majority of the Board approving
the purchases is the majority at the time the purchases are made), or (ii) the persons who were Directors of the Company before such transactions shall cease to constitute a majority of the Board, or any successor to the Company, as the direct
or indirect result of or in connection with, any cash tender or exchange offer, merger or other business combination, sale of assets or contested election, or any combination of the foregoing transactions. 

 

	6.	Change of Control Payments. During the remaining Employment Term hereof after the Change of Control Date, the Company (or the Subsidiaries) will (i) continue to pay Executive a salary at not less than the
level applicable to Executive on the Change of Control Date, (ii) pay Executive bonuses in amounts not less in amount than those paid during the 12 month period preceding the Change of Control Date, and (iii) continue employee benefit
programs as to Executive at levels in effect on the Change of Control Date (but subject to such reductions as may be required to maintain such plans in compliance with applicable federal law regulating employee benefit programs). In the event of a
proposed Change in Control, the Company will allow Executive to participate in all meetings and negotiations related thereto. 

Section IV. Restrictive Covenants 
  

	1.	Confidentiality/Non-Disclosure. “Confidential Information” shall mean any intellectual property, information, or trade secrets (whether or not specifically labeled or identified as
“confidential” or “private”), in any form or medium, that is disclosed to, or developed or learned by, the Executive, and that relates to the business plan, underwriting, products, services, research, or development of or by the
Company or its Subsidiaries, suppliers, distributors, customers, investors, partners, and/or other business associates, and that has not become publicly known. Confidential Information includes, but is not limited to, the following:

 a. Internal business information (including but not limited to information relating to strategy, staffing, financial data,
training, marketing, promotional and sales plans and practices, costs, bidding activities and strategies, rate and pricing structures, and accounting and business methods); 

  
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 b. Identities of, negotiations with, individual requirements of, specific contractual
arrangements with, and information about, the Company’s or its Subsidiaries’ suppliers, distributors, customers, investors, partners and/or other business associates, their contact information, and their confidential information; 

c. Compilations of data and analyses, underwriting process and parameters, material processes, technical data, specific program information,
trade or industrial practices, computer programs, formulae, systems, research, records, reports, manuals, documentation, customer and supplier lists, data and databases relating thereto, and technology and methodology regarding specific projects;
and 
 d. Intellectual Property not generally available to the public, or published by the Company or its Subsidiaries. “Intellectual
Property,” or “IP,” shall mean (1) inventions or devices, whether patentable or not; (2) original works of authorship produced by or on behalf of the Company or its Subsidiaries; (3) trade secrets; (4) know-how;
(5) customer lists and confidential information; and (6) any other intangible property protectable under federal, state or foreign law. Other examples of Intellectual Property include, but are not limited to, patent applications, patents,
copyrighted works, technical data, computer software, knowledge of suppliers or business partnerships, documentation, processes, and methods and results of research. 
  

	2.	Acknowledgements. 

 a. The Executive acknowledges and agrees with the representations of
the Company that Confidential Information and IP is proprietary and valuable to the Company, and that any disclosure or unauthorized use thereof may cause irreparable harm and loss to the Company. It is further acknowledged by the Executive that if
the general public or competitors (now existing or to be created in the future) learn of these ongoing discussions and negotiations with potential investors and of the formation of the Company, the Insurance Entity and other Subsidiaries as a result
of the Executive’s failure to comply hereunder, irreparable harm and substantial financial loss may occur to the Company’s, the Insurance Entity or other Subsidiary’s viability and future revenues. The Executive acknowledges and
agrees that the knowledge and experience the Executive shall acquire by virtue of assisting with the formation of the Insurance Entity and application to the FOIR for approval of the Insurance Entity to write homeowner’s insurance coverage in
the State of Florida during the Employment Term and by virtue of employment by the Company during the Employment Term is of a special, unique and extraordinary character and that such position allows the Executive access to Confidential Information
and Intellectual Property. 
 b. The Executive acknowledges and agrees that (a) the nature and periods of restrictions imposed by the
covenants contained in this Agreement are fair, reasonable and necessary to protect and preserve for the Company and its Subsidiaries their viability and future revenues; (b) the Company or its Subsidiaries would sustain great and irreparable
loss and damage if 

  
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the Executive were to breach any of such covenants set forth herein; (c) the Company and its Subsidiaries intend to conduct business actively in the entire territory that is the subject of
this Agreement (as defined below) and beyond; and (d) the covenants herein set forth are made as an inducement to and have been relied upon by the Company in entering into this Agreement. The Executive acknowledges and agrees this Agreement is
binding on the Executive’s heirs, executors, successors, administrators, representatives and agents. 
 c. The Executive agrees to
receive and to treat Confidential Information and the knowledge of IP on a confidential and restricted basis and to undertake the following additional obligation with respect thereto: 

 

	 	i.	To use the Confidential Information for the singular purpose of benefiting the Company and its Subsidiaries, and specifically not use the Company’s and its Subsidiaries’ customer or prospective customer data
to conduct marketing, or otherwise undertake personal contacts, to solicit, divert or appropriate customers or prospective customers of the Company or its Subsidiaries, whether for the benefit of the Executive or any Person; 

 

	 	ii.	Not to disclose Confidential Information, except to the extent the Executive is required to disclose or use such Confidential Information in the performance of the Executive’s assigned duties for the Company or its
Subsidiaries, to any Person without the prior express written consent of the Member-Managers of the Company, or their successors, including Manager(s), as an action permitted under the operating agreement of the Company; 

 

	 	iii.	To tender all Confidential Information to the Company, and destroy any of the Executive’s additional notes or records made from such Confidential Information, immediately upon request by the Company or upon
termination of this Agreement either during the Initial Term or Employment Term; 

  

	 	iv.	To promptly disclose and assign any right, title and interest to the Company all IP authored, made, conceived or actually reduced to practice, alone or jointly with others, (a) while performing duties for
the Company or its Subsidiaries, or (b) during the Initial Term or Employment Term of this Agreement, or ( c) which results or is suggested by any work done for or at the request of the Company or its Subsidiaries, or (d) which was aided
by the use of trade secret information, whether or not during working hours and regardless of location; 

  

	 	v.	To use best efforts to safeguard the Confidential Information and protect it against disclosure, misuse, espionage, loss, misappropriation and theft; 

 

	 	vi.	Immediately notify the Members and Manager(s) of the Company of any breach of this Agreement; and 

  
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	 	vii.	Assist the Company or its Subsidiaries, both during and after the termination of this Agreement, in obtaining and enforcing any legal rights in IP of the Company or its Subsidiaries, or assigned or to be assigned by the
Executive to the Company or its Subsidiaries. 

  

	3.	Non-Solicitation. For a period of two years after the Executive leaves the employment of the Company, the Executive covenants and agrees with the Company that the Executive will not, directly or indirectly,
attempt to employ, divert away an employee, or enter into any contractual arrangement with any employee or former employee, of the Company or its Subsidiaries, unless such employee or former employee has not been employed by the Company or its
Subsidiaries for a period in excess of one (1) year. 

  

	4.	Non-Compete. For a period of two years after the Executive leaves the employment of the Company, the Executive covenants and agrees with the Company that the Executive will not, directly or indirectly, work for
or consult with any competing insurance companies that do business in the same states in which the Company does business. 

Section V. Miscellaneous 
  

	1.	Severability. In the event that the provisions of this Agreement should ever be deemed to exceed the time or geographic limitations permitted by applicable law, then the provisions will be reformed to the maximum
time or geographic limitations permitted by applicable law. Every provision of this Agreement is intended to be severable, and, if any term or provision is determined to be illegal, invalid or unenforceable for any reason whatsoever, and cannot be
reformed, such illegal, invalid or unenforceable provision shall be deemed severed here from and shall not affect the validity, legality or enforceability of the remainder of this Agreement. 

 

	2.	Books and Records. All books, records, accounts and similar repositories of Confidential Information of the Company and its Subsidiaries, whether prepared by the Executive or otherwise coming into the
Executive’s possession, shall be the exclusive property of the Company and shall be returned immediately to the Company and its Subsidiaries on termination of this Agreement or on the Board’s request at any time. 

 

	3.	Survival. The restrictions and obligations of this Section IV shall survive any expiration, termination, or cancellation of either the Initial Term or Employment Term of this Agreement and shall continue to bind
the Executive and the Executive’s respective heirs, executors, successors, administrators, representatives and agents. 

  

	4.	Consolidation, Merger or Sale of Assets. Nothing in this Agreement shall preclude the Company from consolidating or merging into or with, or transferring all or substantially all of its assets to, another
corporation which assumes this Agreement, and all obligations of the Company hereunder, in writing. Upon such consolidation, merger, or transfer of assets and assumption, the term “the Company” as used herein, shall mean such other
corporation and this Agreement shall continue in full force and effect, subject to the provisions of Paragraph 6 hereof. 

  
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	5.	Binding Effect. Except as herein otherwise provided, this Agreement shall inure to the benefit of and shall be binding upon the parties hereto, their personal representatives, successors, heirs and assigns. The
obligations of Company and the Subsidiaries to Executive are joint and several. All provisions of this Agreement are specifically enforceable by the Subsidiaries in addition to Company. Each of the Subsidiaries shall be considered a third party
beneficiary under the provisions of this Agreement. 

  

	6.	Terminology. All personal pronouns used in this Agreement, whether used in the masculine, feminine or neuter gender, shall include all other genders; the singular shall include the plural and vice versa. Titles
of Paragraphs are for convenience only, and neither limit nor amplify the provisions of the Agreement itself. 

  

	7.	Further Assurances. At any time, and from time to time, each party will take such action as may be reasonably requested by the other party to carry out the intent and purposes of this Agreement.

  

	8.	Entire Agreement. This Agreement constitutes the entire agreement between the parties hereto with respect to the subject matter hereof. It supersedes all prior negotiations, letters and understandings relating to
the subject matter hereof. 

  

	9.	Amendment. This Agreement may not be amended, supplemented or modified in whole or in part except by an instrument in writing signed by the party or parties against whom enforcement of any such amendment,
supplement or modification is sought. 

  

	10.	Assignment. This Agreement may not be assigned by the Executive, and may not be assigned by the Company except as described in above. 

 

	11.	Choice of Law. This Agreement will be interpreted, construed and enforced in accordance with the laws of the State of Florida, without giving effect to the application of the principles pertaining to conflicts of
laws. 

  

	12.	Effect of Waiver. The failure of any party at any time or times to require performance of any provision of this Agreement will in no manner affect the right to enforce the same. The waiver by any party of any
breach of any provision of this Agreement will not be construed to be a waiver by any such party of any succeeding breach of that provision or a waiver by such party of any breach of any other provision. 

 

	13.	Construction. The parties hereto and their respective legal counsel participated in the preparation of this Agreement; therefore, this Agreement shall be construed neither against nor in favor of any of the
parties hereto, but rather in accordance with the fair meaning thereof. 

  

	14.	Venue. Should it become necessary for any party to institute legal action to enforce the terms and conditions of this Agreement, the successful party will be awarded reasonable attorneys’ fees at all trial
and appellate levels, expenses and costs. Any suit, action or proceeding seeking equitable remedies with respect to this Agreement shall be brought in the courts of the State of Florida, County of Pinellas. The parties hereto hereby accept the
exclusive jurisdiction of those courts for the purpose of any such suit, action or proceeding. 

  
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	15.	Arbitration. The parties agree that all disputes related to this Agreement, other than disputes seeking equitable remedies, shall be submitted to arbitration in Pinellas County, Florida pursuant to the rules of
the American Arbitration Association. 

  

	16.	Equitable Remedy. The parties hereto acknowledge and agree that any party’s remedy at law for a breach or threatened breach of any of the provisions of this Agreement would be inadequate and such breach or
threatened breach shall be per se deemed as causing irreparable harm to such party. Therefore, in the event of such breach or threatened breach, the parties hereto agree that, in addition to any available remedy at law, including but not limited to
monetary damages, an aggrieved party, without posting any bond, shall be entitled to obtain, and the offending party agrees to oppose the aggrieved party’s request for, equitable relief in the form of specific enforcement, temporary restraining
order, temporary or permanent injunction, or any other equitable remedy that may then be available to the aggrieved party. 

  

	17.	Binding Nature. This Agreement will be binding upon and will inure to the benefit of any successor or successors of the parties hereto. 

 

	18.	Counterparts. This Agreement may be executed in one or more counterparts, each of which will be deemed an original. 

  

	19.	Notice. Any notice required or permitted to be delivered hereunder shall be deemed to be delivered when sent by facsimile with receipt confirmed or when deposited in the United States mail, postage prepaid,
registered or certified mail, return receipt requested, or by overnight courier, addressed to the parties at the address first stated herein, or to such other address as either party hereto shall from time to time designate. 

 

			
	Agreed to by:
	
	Heritage Property & Casualty Insurance Company

			
		
	By:	 	

		 	Bruce Lucas, Chairman & CIO
		
	By:	 	

		 	Richard Widdicombe, President and CEO

  
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