Document:

EX-10.16

 Exhibit 10.16 

July 9, 2018 
  

	Re:	 SVMK Inc. Board of Directors 

Dear Erika: 
 On behalf of SVMK Inc., a Delaware corporation
(“SurveyMonkey” or the “Company”), I am pleased to invite you to join our Board of Directors (the “Board), subject to your election to the Board, which we anticipate will be on or
before August 29, 2018 (the date of our next Board meeting) (the “Effective Date”). Speaking for myself, as well as the other members of the Board, we are all very excited to have you join the team! 

In consideration for your service on the Board and subject to approval by the Board (or a committee thereof), you will be granted (1) options under the
Company’s 2011 Equity Incentive Plan (the “Plan”) to purchase 210,000 shares of the Company’s common stock (the “Common Stock’) at an exercise price that is at least equal to the fair market value
of the Common Stock on the date of grant, and (2) 35,000 restricted stock units (“RSUs”) in the Company. We will recommend that your vesting schedule be set such that the options shall vest in a series of equal monthly
installments over the 48-month period measured from the Effective Date, subject to your continued service on the Board on any such date. We will recommend that the RSUs shall vest in a series of equal
quarterly installments over approximately 48 months, subject to a service condition and liquidity condition. The service condition is satisfied by you continuing to be a service provider to the Company over the approximate 48-month period (including on any vesting date), and the liquidity condition is met when a liquidity event (as described in the Plan and RSU agreement) occurs, such as an initial public offering or change in control
of the Company. 
 SurveyMonkey will reimburse you for all reasonable travel expenses that you incur in connection with your attendance at meetings of the
Board, in accordance with our expense reimbursement policy as in effect from time to time. In addition, you will receive indemnification as a director of the Company to the maximum extent extended to directors of the Company generally, as set forth
In the Company’s certificate of incorporation, bylaws, an indemnification agreement between the Company and you (which will be provided to you following the Effective Date) and any director and officer insurance the Company may have and
maintain from time to time. 
 In accepting this offer, you are representing to us that (i) you do not know of any conflict which would restrict your
service on the Board, and (ii) you will not provide the Company with any confidential or proprietary information belonging to other parties. 
 This
letter sets forth the entire compensation you will receive for your service on the Board. Nothing in this letter should be construed as an offer of employment. If the foregoing terms are agreeable, please indicate your acceptance by signing the
letter in the space provided below and returning this letter to the Company. 

 We are all delighted to be able to extend you this offer and look forward to working with you. 

 

	
	Very truly yours,
	
	/s/ Zander Lurie
	Zander Lurie
	CEO & Director

  

			
	ACCEPTED AND AGREED:
		
	By:	 	            /s/ Erika H. James
		
	Name:	 	                 Erika H. James
		
	Date:	 	                 7/11/18

  
 SurveyMonkey One
Curiosity Way, San Mateo, CA 94403EX-10.17

 Exhibit 10.17 

March 13, 2017 

Re:    SVMK Inc. Board of Directors 

Dear Brad: 
 On behalf of SVMK Inc., a Delaware corporation
(“SurveyMonkey” or the “Company”), I am pleased to invite you to join our Board of Directors (the “Board”), subject to your election to
the Board, which we anticipate will be on or before May 24, 2017 (the date of our next Board meeting) (the “Effective Date”). I speak for the entire board when I say we are all thrilled to have you join the team! 

In consideration for your service on the Board and subject to approval by the Board (or a committee thereof), you will be granted options under the
Company’s 2011 Equity Incentive Plan (the “Plan”) to purchase 210,000 shares of the Company’s common stock at an exercise price of $16.03 per share. We will recommend that your vesting schedule be set
such that the options shall vest in a series of equal monthly installments over the 48-month period measured from the Effective Date, subject to your continued service on the Board on any such date. 

SurveyMonkey will reimburse you for all reasonable travel expenses that you incur in connection with your attendance at meetings of the Board, in accordance
with our expense reimbursement policy as in effect from time to time. In addition, you will receive indemnification as a director of the Company to the maximum extent extended to directors of the Company generally, as set forth in the Company’s
certificate of incorporation, bylaws, an indemnification agreement between the Company and you (which will be provided to you following the Effective Date) and any director and officer insurance the Company may have and maintain from time to time.

 In accepting this offer, you are representing to us that (i) you do not know of any conflict which would restrict your service on the Board, and
(ii) you will not provide the Company with any confidential or proprietary information belonging to other parties. 
 This letter sets forth the entire
compensation you will receive for your service on the Board. Nothing in this letter should be construed as an offer of employment. If the foregoing terms are agreeable, please indicate your acceptance by signing the letter in the space provided
below and returning this letter to the Company. 

 We are all delighted to be able to extend you this offer and look forward to working with you. 

 

	
	Very truly yours,
	
	/s/ Zander Lurie
	Zander Lurie
	CEO & Director

  

			
	 ACCEPTED AND AGREED:

		
	 Sign:
	 	 /s/ Brad D. Smith

	 Print name: Brad D. Smith

	 Date: 5/4/2017EX-10.18

 Exhibit 10.18 

March 13, 2017 
 Re: SVMK Inc. Board of
Directors  
 Dear Serena: 
 On behalf of SVMK Inc., a
Delaware corporation (“SurveyMonkey” or the “Company”), I am pleased to invite you to join our Board of Directors (the “Board”), subject to your election to the
Board, which we anticipate will be on or before May 24, 2017 (the date of our next Board meeting) (the “Effective Date”). I speak for the entire board when I say we are all thrilled to have you join the
team! 
 In consideration for your service on the Board and subject to approval by the Board (or a committee thereof), you will be granted options under the
Company’s 2011 Equity Incentive Plan (the “Plan”) to purchase 210,000 shares of the Company’s common stock at an exercise price of $16.03 per share. We will recommend that your vesting schedule be set such that the
options shall vest in a series of equal monthly installments over the 48-month period measured from the Effective Date, subject to your continued service on the Board on any such date. 

SurveyMonkey will reimburse you for all reasonable travel expenses that you incur in connection with your attendance at meetings of the Board, in accordance
with our expense reimbursement policy as in effect from time to time. In addition, you will receive indemnification as a director of the Company to the maximum extent extended to directors of the Company generally, as set forth in the Company’s
certificate of incorporation, bylaws, an indemnification agreement between the Company and you (which will be provided to you following the Effective Date) and any director and officer insurance the Company may have and maintain from time to time.

 In accepting this offer, you are representing to us that (i) you do not know of any conflict which would restrict your service on the Board, and
(ii) you will not provide the Company with any confidential or proprietary information belonging to other parties. 
 This letter sets forth the entire
compensation you will receive for your service on the Board. Nothing in this letter should be construed as an offer of employment. If the foregoing terms are agreeable, please indicate your acceptance by signing the letter in the space provided
below and returning this letter to the Company. 

 We are all delighted to be able to extend you this offer and look forward to working with you.

  

	
	Very truly yours,
	
	 /s/ Zander Lurie

	Zander Lurie
	CEO & Director

  

			
	ACCEPTED AND AGREED:
		
	Sign:	 	 /s/ Serena Williams

	Print name: Serena Williams
	Date: 3/21/17EX-10.19

 Exhibit 10.19 

SVMK INC. 
 CHANGE IN
CONTROL AND SEVERANCE AGREEMENT 
 This Change in Control and Severance Agreement (the “Agreement”) is made between
SVMK Inc. (together with its affiliates and subsidiaries, the “Company” or “SurveyMonkey”) and [        ] (the “Executive”), effective as of [DATE] (the
“Effective Date”). 
 This Agreement provides certain protections to the Executive in connection with a change in control
of the Company or in connection with the involuntary termination of the Executive’s employment under the circumstances described in this Agreement. 

The Company and the Executive agree as follows: 

1. Term of Agreement. This Agreement will have an initial term of three (3) years commencing on the Effective Date (the
“Initial Term”). On the third (3rd) anniversary of the Effective Date, this Agreement will renew automatically for additional, one (1) year terms (each, an
“Additional Term”) unless either party provides the other party with written notice of nonrenewal at least one (1) year prior to the date of automatic renewal. Notwithstanding the foregoing, (a) if a Change in Control
occurs when there are fewer than twelve (12) months remaining during the Initial Term or during an Additional Term, the term of this Agreement will extend automatically through the date that is twelve (12) months following the date of the
Change in Control, or (b) if an initial occurrence of an act or omission by the Company constituting the grounds for “Good Reason” in accordance with Section 7(j) hereof has occurred (the “Initial Grounds”), and
the expiration date of the Company cure period (as described in Section 7(j)) with respect to such Initial Grounds could occur following the expiration of the Initial Term or the Additional Term, the term of this Agreement will extend
automatically through the date that is fifteen (15) days following the expiration of such cure period, but such extension of the term will only apply with respect to the Initial Grounds. If Executive becomes entitled to the benefits under
Section 3 of this Agreement, then the Agreement will not terminate until all of the obligations of the parties hereto with respect to this Agreement have been satisfied. 

2. At-Will Employment. The Company and the Executive acknowledge that the Executive’s
employment is and will continue to be at-will, as defined under applicable law. 
 3. Severance
Benefits. 
 (a) Qualifying Non-CIC Termination. On a Qualifying Non-CIC Termination (as defined below), the Executive will be eligible to receive the following payments and benefits from the Company: 

(i) Salary Severance. A single, lump sum payment equal to
[                ] months of the Executive’s Salary (as defined below), less applicable withholdings. 

 

 (ii) COBRA Coverage. Subject to Section 3(d), the Company will pay the premiums for
coverage under COBRA (as defined below) for the Executive and the Executive’s eligible dependents, if any, at the rates then in effect, subject to any subsequent changes in rates that are generally applicable to the Company’s active
employees (the “COBRA Coverage”), until the earliest of (A) a period of [                ] months from the date of the Executive’s
termination of employment, (B) the date upon which the Executive (and the Executive’s eligible dependents, as applicable) becomes covered under similar plans, or (C) the date upon which the Executive ceases to be eligible for coverage
under COBRA. 
 (b) Qualifying CIC Termination. On a Qualifying CIC Termination, the Executive will be eligible to receive the
following payments and benefits from the Company: 
 (i) Cash Severance. A single, lump sum payment, less applicable withholdings,
equal to the sum of (x) [                ] months of the Executive’s Salary and (y) the portion of the Executive’s target annual bonus as in effect for the
fiscal year in which the Qualifying CIC Termination occurs, prorated based on the number of days of completed service for the fiscal year in which the Executive’s employment terminates. 

(ii) COBRA Coverage. Subject to Section 3(d), the Company will provide COBRA Coverage until the earliest of (A) a period of
[                ] months from the date of the Executive’s termination of employment, (B) the date upon which the Executive (and the Executive’s eligible
dependents, as applicable) becomes covered under similar plans, or (C) the date upon which the Executive ceases to be eligible for coverage under COBRA. 

(iii) Equity Vesting. Vesting acceleration (and exercisability, as applicable) as to
[                ] of the then-unvested shares subject to each of the Executive’s then-outstanding Company equity awards. In the case of an equity award with
performance-based vesting, unless otherwise specified in the applicable equity award agreement governing such award, all performance goals and other vesting criteria will be deemed achieved at 100% of target levels. For the avoidance of doubt, in
the event of the Executive’s Qualifying Pre-CIC Termination (as defined below), any unvested portion of the Executive’s then-outstanding equity awards will remain outstanding until the earlier of
(x) sixty (60) days following the Qualifying Termination or (y) the occurrence of a Change in Control, solely so that any benefits due on a Qualifying Pre-CIC Termination can be provided if a
Change in Control occurs within sixty (60) days following the Qualifying Termination (provided that in no event will the Executive’s stock options or similar equity awards remain outstanding beyond the equity award’s maximum term to
expiration). If no Change in Control occurs within sixty (60) days following a Qualifying Termination, any unvested portion of the Executive’s equity awards automatically and permanently will be forfeited on the sixtieth (60th) day following the date of the Qualifying Termination without having vested. 
 (c)
Termination Other Than a Qualifying Termination. If the termination of the Executive’s employment with the Company Group is not a Qualifying Termination, then the Executive will not be entitled to receive severance or other benefits.

 (d) Conditions to Receipt of COBRA Coverage. The Executive’s receipt of COBRA Coverage is subject to the Executive electing
COBRA continuation coverage within the time period prescribed pursuant to COBRA for the Executive and the Executive’s eligible 

  
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dependents, if any. If the Company determines in its sole discretion that it cannot provide the COBRA Coverage without potentially violating, or being subject to an excise tax under, applicable
law (including, without limitation, Section 2716 of the Public Health Service Act), then in lieu of any COBRA Coverage, the Company will provide to the Executive a taxable monthly payment payable on the last day of a given month (except as
provided by the immediately following sentence), in an amount equal to the monthly COBRA premium that the Executive would be required to pay to continue his or her group health coverage in effect on the date of his or her Qualifying Termination
(which amount will be based on the premium rates applicable for the first month of COBRA Coverage for the Executive and any of eligible dependents of the Executive) (each, a “COBRA Replacement Payment”), which COBRA Replacement
Payments will be made regardless of whether the Executive elects COBRA continuation coverage and will end on the earlier of (x) the date upon which the Executive obtains other employment or (y) the date the Company has paid an amount
totaling the number of COBRA Replacement Payments equal to the number of months in the applicable COBRA Coverage period. For the avoidance of doubt, the COBRA Replacement Payments may be used for any purpose, including, but not limited to
continuation coverage under COBRA, and will be subject to any applicable withholdings. Notwithstanding anything to the contrary under this Agreement, if the Company determines in its sole discretion at any time that it cannot provide the COBRA
Replacement Payments without violating applicable law (including, without limitation, Section 2716 of the Public Health Service Act), the Executive will not receive the COBRA Replacement Payments or any further COBRA Coverage. 

(e) Non-Duplication of Payment or Benefits. For purposes of clarity, in the event of a Qualifying Pre-CIC Termination, any severance payments and benefits to be provided to the Executive under Section 3(b) will be reduced by any amounts that already were provided to the Executive under
Section 3(a). Notwithstanding any provision of this Agreement to the contrary, if the Executive is entitled to any cash severance, continued health coverage benefits, or vesting acceleration of any equity awards (other than under this
Agreement) by operation of applicable law or under a plan, policy, contract, or arrangement sponsored by or to which any member of the Company Group is a party (“Other Benefits”), then the corresponding severance payments and
benefits under this Agreement will be reduced by the amount of Other Benefits paid or provided to the Executive. 
 (f) Death of the
Executive. In the event of the Executive’s death before all payments or benefits the Executive is entitled to receive under this Agreement have been provided, the unpaid amounts will be provided to the Executive’s designated
beneficiary, if living, or otherwise to the Executive’s personal representative in a single lump sum as soon as possible following the Executive’s death. 

(g) Transfer Between Members of the Company Group. For purposes of this Agreement, if the Executive is involuntarily transferred from
one member of the Company Group to another, the transfer will not be a termination without Cause but may give the Executive the ability to resign for Good Reason. 

(h) Exclusive Remedy. In the event of a termination of the Executive’s employment with the Company Group, the provisions of this
Agreement are intended to be and are exclusive and in lieu of any other rights or remedies to which the Executive may otherwise be entitled, whether at law, tort or contract, or in equity. The Executive will be entitled to no benefits, compensation
or other payments or rights upon termination of employment other than those benefits expressly set forth in this Agreement. 

  
 - 3 - 

 4. Accrued Compensation. On any termination of the Executive’s employment with the
Company Group, the Executive will be entitled to receive all accrued but unpaid vacation, expense reimbursements, wages, and other benefits due to the Executive under any Company-provided plans, policies, and arrangements. 

5. Conditions to Receipt of Severance. 

(a) Separation Agreement and Release of Claims. The Executive’s receipt of any severance payments or benefits upon the
Executive’s Qualifying Termination under Section 3 is subject to the Executive signing and not revoking the Company’s then-standard separation agreement and release of claims (which may include an agreement not to disparage any member
of the Company Group, non-solicit provisions, an agreement to assist in any litigation matters, and other standard terms and conditions) (the “Release” and that requirement, the
“Release Requirement”), which must become effective and irrevocable no later than the 60th day following the Executive’s Qualifying Termination (the “Release Deadline”). If the Release does not become effective
and irrevocable by the Release Deadline, the Executive will forfeit any right to severance payments or benefits under Section 3. 
 (b)
Payment Timing. Any lump sum Salary or bonus payments under Sections 3(a)(i) and 3(b)(i) will be provided on the first regularly scheduled payroll date of the Company following the date the Release becomes effective and irrevocable (the
“Severance Start Date”), subject to any delay required by Section 5(d) below. Any taxable installments of any COBRA-related severance benefits that otherwise would have been made to the Executive on or before the Severance
Start Date will be paid on the Severance Start Date, and any remaining installments thereafter will be provided as specified in the Agreement. Any restricted stock units, performance shares, performance units, and/or similar full value awards that
accelerate vesting under Section 3(b)(iii) will be settled (x) on a date no later than ten (10) days following the date the Release becomes effective and irrevocable, or (y) if later, in the event of a Qualifying Pre-CIC Termination, on a date no later than the Change in Control. 
 (c) Return of Company
Property. The Executive’s receipt of any severance payments or benefits upon the Executive’s Qualifying Termination under Section 3 is subject to the Executive returning all documents and other property provided to the Executive
by any member of the Company Group (with the exception of a copy of the Company employee handbook and personnel documents specifically relating to the Executive), developed or obtained by the Executive in connection with his or her employment with
the Company Group, or otherwise belonging to the Company Group. 
 (d) Section 409A. The Company intends that all
payments and benefits provided under this Agreement or otherwise are exempt from, or comply with, the requirements of Section 409A of the Code and any guidance promulgated under Section 409A of the Code (collectively,
“Section 409A”) so that none of the payments or benefits will be subject to the 

  
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additional tax imposed under Section 409A, and any ambiguities in this Agreement will be interpreted in accordance with this intent. No payment or benefits to be paid to the Executive, if
any, under this Agreement or otherwise, when considered together with any other severance payments or separation benefits that are considered deferred compensation under Section 409A (together, the “Deferred Payments”) will be
paid or otherwise provided until the Executive has a “separation from service” within the meaning of Section 409A. If, at the time of the Executive’s termination of employment, the Executive is a “specified employee”
within the meaning of Section 409A, then the payment of the Deferred Payments will be delayed to the extent necessary to avoid the imposition of the additional tax imposed under Section 409A, which generally means that the Executive will
receive payment on the first payroll date that occurs on or after the date that is six (6) months and one (1) day following the Executive’s termination of employment. The Company reserves the right to amend this Agreement as it
considers necessary or advisable, in its sole discretion and without the consent of the Executive or any other individual, to comply with any provision required to avoid the imposition of the additional tax imposed under Section 409A or to
otherwise avoid income recognition under Section 409A prior to the actual payment of any benefits or imposition of any additional tax. Each payment, installment, and benefit payable under this Agreement is intended to constitute a separate
payment for purposes of U.S. Treasury Regulation Section 1.409A-2(b)(2). In no event will any member of the Company Group reimburse, indemnify, or hold harmless the Executive for any taxes, penalties and
interest that may be imposed, or other costs that may be incurred, as a result of Section 409A. 
 (e) Resignation of Officer and
Director Positions. The Executive’s receipt of any severance payments or benefits upon the Executive’s Qualifying Termination under Section 3 is subject to the Executive resigning from all officer and director positions with all
members of the Company Group and the Executive executing any documents the Company may require in connection with the same. 
 6.
Limitation on Payments. 
 (a) Reduction of Severance Benefits. If any payment or benefit that the Executive would
receive from any Company Group member or any other party whether in connection with the provisions in this Agreement or otherwise (the “Payment”) would (i) constitute a “parachute payment” within the meaning of
Section 280G of the Code and (ii) but for this sentence, be subject to the excise tax imposed by Section 4999 of the Code (the “Excise Tax”), then the Payment will be equal to the Best Results Amount. The
“Best Results Amount” will be either (x) the full amount of the Payment or (y) a lesser amount that would result in no portion of the Payment being subject to the Excise Tax, whichever of those amounts, taking into account
the applicable federal, state and local employment taxes, income taxes and the Excise Tax, results in the Executive’s receipt, on an after-tax basis, of the greater amount. If a reduction in payments or
benefits constituting parachute payments is necessary so that the Payment equals the Best Results Amount, reduction will occur in the following order: (A) reduction of cash payments in reverse chronological order (that is, the cash payment owed
on the latest date following the occurrence of the event triggering the excise tax will be the first cash payment to be reduced); (B) cancellation of equity awards that were granted “contingent on a change in ownership or control”
within the meaning of Section 280G of the Code in the reverse order of date of grant of the awards (that is, the most recently granted equity awards will be cancelled first); (C) reduction of the accelerated vesting

  
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of equity awards in the reverse order of date of grant of the awards (that is, the vesting of the most recently granted equity awards will be cancelled first); and (D) reduction of employee
benefits in reverse chronological order (that is, the benefit owed on the latest date following the occurrence of the event triggering the excise tax will be the first benefit to be reduced). In no event will the Executive have any discretion with
respect to the ordering of Payment reductions. The Executive will be solely responsible for the payment of all personal tax liability that is incurred as a result of the payments and benefits received under this Agreement, and the Executive will not
be reimbursed, indemnified, or held harmless by any member of the Company Group for any of those payments of personal tax liability. 
 (b)
Determination of Excise Tax Liability. Unless the Company and the Executive otherwise agree in writing, the Company will select a professional services firm (the “Firm”) to make all determinations required under this
Section 6, which determinations will be conclusive and binding upon the Executive and the Company for all purposes. For purposes of making the calculations required by this Section 6, the Firm may make reasonable assumptions and
approximations concerning applicable taxes and may rely on reasonable, good faith interpretations concerning the application of Sections 280G and 4999 of the Code. The Company and the Executive will furnish to the Firm such information and documents
as the Firm reasonably may request in order to make determinations under this Section 6. The Company will bear the costs and make all payments for the Firm’s services in connection with any calculations contemplated by this
Section 6. The Company will have no liability to the Executive for the determinations of the Firm. 
 7. Definitions. The
following terms referred to in this Agreement will have the following meanings: 
 (a) “Board” means SVMK Inc.’s Board
of Directors. 
 (b) “Cause” means the occurrence of any of the following: (i) the Executive’s willful act (or
failure to act) that causes material and demonstrable injury, monetarily, reputationally or otherwise, to the Company or its affiliates, (ii) the Executive’s indictment for, conviction of, or a plea of guilty or nolo contendere to, a crime
constituting (A) a felony (or similar crime outside the United States) or (B) a misdemeanor (or similar crime outside the United States) involving moral turpitude; or (iii) the Executive’s willful and material breach of a
provision of any employment agreement, of any of the Company Group’s written code of conduct, code of ethics or any other material written policy or of a fiduciary duty or responsibility to the Company Group, in each case that is reasonably
expected to have a material and demonstrable impact on the Company Group. Any determination that the Executive has engaged in conduct for which the Board wishes to terminate the Executive’s employment for “Cause” will be made after a
meeting of the nonemployee directors of the Board at which the Executive will be invited to appear, with counsel, to respond to the allegations set forth in the written notice to the Executive of such meeting (which notice will provide sufficient
specificity to allow the Executive to respond to such allegations). For purposes of this Agreement, an act (or failure to act) will only be considered “willful” if done (or failed to be done) by the Executive intentionally and in bad
faith. 
 (c) “Change in Control” means the occurrence of any of the following events: 

  
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 (i) A change in the ownership of the Company which occurs on the date that any one
person, or more than one person acting as a group (“Person”), acquires ownership of the stock of the Company that, together with the stock held by such Person, constitutes more than 50% of the total voting power of the stock of
the Company; provided, however, that for purposes of this subsection, the acquisition of additional stock by any one Person, who is considered to own more than 50% of the total voting power of the stock of the Company will not be considered a
Change in Control. Further, if the stockholders of the Company immediately before such change in ownership continue to retain immediately after the change in ownership, in substantially the same proportions as their ownership of shares of the
Company’s voting stock immediately prior to the change in ownership, the direct or indirect beneficial ownership of 50% or more of the total voting power of the stock of the Company or of the ultimate parent entity of the Company, such event
shall not be considered a Change in Control under this subsection (i). For this purpose, indirect beneficial ownership shall include, without limitation, an interest resulting from ownership of the voting securities of one or more corporations or
other business entities which own the Company, as the case may be, either directly or through one or more subsidiary corporations or other business entities; or 

(ii) A change in the effective control of the Company which occurs on the date that a majority of members of the Board is replaced during any
twelve (12) month period by members of the Board whose appointment or election is not endorsed by a majority of the members of the Board prior to the date of the appointment or election. For purposes of this subsection (ii), if any Person is
considered to be in effective control of the Company, the acquisition of additional control of the Company by the same Person will not be considered a Change in Control; or 

(iii) A change in the ownership of a substantial portion of the Company’s assets which occurs on the date that any Person acquires (or
has acquired during the twelve (12) month period ending on the date of the most recent acquisition by such person or persons) assets from the Company that have a total gross fair market value equal to or more than 50% of the total
gross fair market value of all of the assets of the Company immediately prior to such acquisition or acquisitions; provided, however, that for purposes of this subsection (iii), the following will not constitute a change in the ownership of a
substantial portion of the Company’s assets: (A) a transfer to an entity that is controlled by the Company’s stockholders immediately after the transfer, or (B) a transfer of assets by the Company to: (1) a stockholder of
the Company (immediately before the asset transfer) in exchange for or with respect to the Company’s stock, (2) an entity, 50% or more of the total value or voting power of which is owned, directly or indirectly, by the Company,
(3) a Person, that owns, directly or indirectly, fifty percent (50%) or more of the total value or voting power of all the outstanding stock of the Company, or (4) an entity, at least 50% of the total value or voting power of
which is owned, directly or indirectly, by a Person described in this subsection (iii)(B)(3). For purposes of this subsection (iii), gross fair market value means the value of the assets of the Company, or the value of the assets being disposed of,
determined without regard to any liabilities associated with such assets. 
 For purposes of this definition, persons will be considered to
be acting as a group if they are owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company. 

  
 -7- 

 Notwithstanding the foregoing, a transaction will not be deemed a Change in Control unless the
transaction qualifies as a change in control event within the meaning of Code Section 409A, as it has been and may be amended from time to time, and any proposed or final Treasury Regulations and Internal Revenue Service guidance that has been
promulgated or may be promulgated thereunder from time to time. 
 Further and for the avoidance of doubt, a transaction will not
constitute a Change in Control if: (i) its sole purpose is to change the state of the Company’s incorporation, or (ii) its sole purpose is to create a holding company that will be owned in substantially the same proportions by the
persons who held the Company’s securities immediately before such transaction. 
 (d) “Change in Control Period” means
the period beginning sixty (60) days prior to a Change in Control and ending twelve (12) months following a Change in Control. 

(e) “COBRA” means the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended. 

(f) “Code” means the Internal Revenue Code of 1986, as amended. 

(g) “Company Group” means the Company and its subsidiaries. 

(h) “Confidentiality Agreement” means the Company’s Employee Proprietary Information and Inventions Agreement and the
Company’s Arbitration Agreement. 
 (i) “Disability” means a total and permanent disability as defined in
Section 22(e)(3) of the Code. 
 (j) “Good Reason” means that the Executive resigns from the Company following the
occurrence of any of the following events or conditions, without the Executive’s express written consent (which consent may be denied, withheld or delayed for any reason): (i) a material reduction in the Executive’s duties, authority or
responsibilities (except temporarily during the Executive’s incapacity due to physical or mental illness); (ii) requiring the Executive to report to another corporate officer or employee instead of directly to the
[                    ]; (iii) a material reduction by the Company in the Executive’s annual base salary, annual bonus or incentive compensation
opportunity as in effect as of the Effective Date or as the same maybe increased from time to time; (iv) the relocation of the Executive’s principal place of employment to a location more than forty (40) miles from the
Executive’s principal place of employment immediately prior to his or her termination or the Company’s requiring the Executive to be based anywhere other than such principal place of employment (or permitted relocation thereof); or
(v) any action or inaction that constitutes a material breach by the Company of this Agreement. For “Good Reason” to be established, the Executive must provide written notice to the
[                    ] and the Company within ninety (90) days immediately following such alleged events, the Company must fail to materially
remedy such event within thirty (30) days after receipt of such notice, and the Executive’s resignation must be effective not later than one hundred twenty (120) days from the occurrence of the alleged triggering event, and must not
be effective until after the expiration of the notice and cure periods described above. 

  
 - 8 - 

 (k) “Qualifying Termination” means a termination of the Executive’s
employment either (i) by a Company Group member without Cause (excluding by reason of the Executive’s death or Disability) or (ii) by the Executive for Good Reason, in either case, during the Change in Control Period (a
“Qualifying CIC Termination”) or outside of the Change in Control Period (a “Qualifying Non-CIC Termination”). 

(l) “Qualifying Pre-CIC Termination” means a Qualifying CIC Termination that
occurs prior to the date of the Change in Control. 
 (m) “Salary” means the Executive’s annual base salary as in
effect immediately prior to the Executive’s Qualifying Termination (or if the termination is due to a resignation for Good Reason based on a material reduction in base salary, then the Executive’s annual base salary in effect immediately
prior to the reduction) or, if the Executive’s Qualifying Termination is a Qualifying CIC Termination and the amount is greater, at the level in effect immediately prior to the Change in Control. 

8. Successors. This Agreement will be binding upon and inure to the benefit of (a) the heirs, executors, and legal representatives
of the Executive upon the Executive’s death, and (b) any successor of the Company. Any such successor of the Company will be deemed substituted for the Company under the terms of this Agreement for all purposes. For this purpose,
“successor” means any person, firm, corporation, or other business entity which at any time, whether by purchase, merger, or otherwise, directly or indirectly acquires all or substantially all of the assets or business of the Company. None
of the rights of the Executive to receive any form of compensation payable pursuant to this Agreement may be assigned or transferred except by will or the laws of descent and distribution. Any other attempted assignment, transfer, conveyance, or
other disposition of the Executive’s right to compensation or other benefits will be null and void. 
 9. Notice. 

(a) General. All notices and other communications required or permitted under this Agreement shall be in writing and will be effectively
given (i) upon actual delivery to the party to be notified, (ii) upon transmission by email, (iii) twenty-four (24) hours after confirmed facsimile transmission, (iv) one (1) business day after deposit with a recognized
overnight courier, or (v) three (3) business days after deposit with the U.S. Postal Service by first class certified or registered mail, return receipt requested, postage prepaid, addressed (A) if to the Executive, at the address the
Executive shall have most recently furnished to the Company in writing, (B) if to the Company, at the following address: 

SurveyMonkey Inc. 
 One
Curiosity Way 
 San Mateo, California 94403 

Attention: General Counsel 
  

  
 - 9 - 

 (b) Notice of Termination. Any termination by a Company Group member for Cause will be
communicated by a notice of termination to the Executive, and any termination by the Executive for Good Reason will be communicated by a notice of termination to the Company, in each case given in accordance with Section 9(a) of this Agreement.
The notice will indicate the specific termination provision in this Agreement relied upon, will set forth in reasonable detail the facts and circumstances claimed to provide a basis for termination under the provision so indicated, and will specify
the termination date (which will be not more than thirty (30) days after the later of (i) the giving of the notice or (ii) the end of any applicable cure period). 

10. Resignation. The termination of the Executive’s employment for any reason will also constitute, without any further required
action by the Executive, the Executive’s voluntary resignation from all officer and/or director positions held at any member of the Company Group, and at the Board’s request, the Executive will execute any documents reasonably necessary to
reflect the resignations. 
 11. Miscellaneous Provisions. 

(a) No Duty to Mitigate. The Executive will not be required to mitigate the amount of any payment contemplated by this Agreement, nor
will any payment be reduced by any earnings that the Executive may receive from any other source except as specified in Section 3(e). 

(b) Waiver; Amendment. No provision of this Agreement will be modified, waived or discharged unless the modification, waiver or
discharge is agreed to in writing and signed by an authorized officer of the Company (other than the Executive) and by the Executive. No waiver by either party of any breach of, or of compliance with, any condition or provision of this Agreement by
the other party will be considered a waiver of any other condition or provision or of the same condition or provision at another time. 
 (c)
Headings. All captions and section headings used in this Agreement are for convenient reference only and do not form a part of this Agreement. 

(d) Entire Agreement. This Agreement constitutes the entire agreement of the parties and supersedes in their entirety all prior
representations, understandings, undertakings or agreements (whether oral or written and whether expressed or implied) of the parties with respect to the subject matter of this Agreement, including, for the avoidance of doubt, any other employment
letter or agreement, severance policy or program, or equity award agreement. 
 (e) Choice of Law. This Agreement will be governed by
the laws of the State of California without regard to California’s conflicts of law rules that may result in the application of the laws of any jurisdiction other than California. To the extent that any lawsuit is permitted under this
Agreement, Employee hereby expressly consents to the personal and exclusive jurisdiction and venue of the state and federal courts located in California for any lawsuit filed against the Executive by the Company. 

(f) Arbitration. Any and all controversies, claims, or disputes with anyone under this Agreement (including the Company and any
employee, officer, director, stockholder or benefit plan of the Company in their capacity as such or otherwise) arising out of, relating to, or resulting from the Executive’s employment with the Company Group, shall be subject to arbitration in
accordance with the provisions of the Confidentiality Agreement. 

  
 - 10 - 

 (g) Severability. The invalidity or unenforceability of any provision or provisions of
this Agreement will not affect the validity or enforceability of any other provision of this Agreement, which will remain in full force and effect. 

(h) Withholding. All payments and benefits under this Agreement will be paid less applicable withholding taxes. The Company is
authorized to withhold from any payments or benefits all federal, state, local, and/or foreign taxes required to be withheld from the payments or benefits and make any other required payroll deductions. No member of the Company Group will pay the
Executive’s taxes arising from or relating to any payments or benefits under this Agreement. 
 (i) Counterparts. This Agreement
may be executed in counterparts, each of which will be deemed an original, but all of which together will constitute one and the same instrument. 

[Signature page follows.] 

  
 - 11 - 

 By its signature below, each of the parties signifies its acceptance of the terms of this
Agreement, in the case of the Company by its duly authorized officer. 
  

							
	COMPANY	 		 	       SURVEYMONKEY INC.

							
				
		 		 	By:    	 	  

							
				
		 		 	Title:	 	  

							
				
		 		 	Date:	 	  

					
		
	EXECUTIVE	 	  

							
		 		 	 [NAME]

							
				
		 		 	Date:	 	  

 [Signature page to Change in Control and Severance Agreement]

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