Document:

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    Consultants
to Corporate Leaders

     

    
      September
11, 2007

    

    

    
      Christopher
Tirotta, MD, MBA

    

    
      Chief
Executive Officer

    

    
      American
Scientific Resources

    

    
      83 South
Putt Corners Road

    

    
      New
Paltz, NY 12561-0819

    

    

    
      	
              Re:

            	
              American Scientific
      Resources Proposal for Continuing Communications and Branding
      Services

            

    

    

    Dear
Christopher,

    

    Thank you
for retaining Elizabeth Bayles Associates’ (EBA) services to continue
representing American Scientific Resources (ASFX) in connection with the
launch of a marketing, branding and public relations
initiative.  

     

    Our plan
will reinforce ASFX’s commitment to strategically strengthen the image and
reputation of Kidz-Med Inc. with key stakeholders pivotal to its success, such
as Walgreens, BabiesRUs retail consumers, investors and media.

     

    As ASFX
has limited budget, we have crafted what we believe is the best approach over
the short term for the maximum return on investment, by emphasizing initiatives
that will benefit ASFX, and establish the Company for additional activities in
2008.

    

    This
letter sets forth the terms and conditions of our
representation.

     

    
      	
              1. 

            	
              Goals &
      Communications Objectives

            

    

    

    Elizabeth
Bayles Jordan will oversee the ASFX project and will work in conjunction with
Heidi Christian Zechner, Eileen Wilkinson and Amr Assal,

    

    We
propose to devise and implement a new and broader integrated branding,
marketing, and public relations initiative to build the Kidz-Med’s image and the
value of the Thermofocus brand.

    

    The
overriding focus will be to:

     

    
      	
               
      

            	
              ·

            	
              Place
      ASFX at the forefront of media attention on innovative pediatric products
      on a consistent basis to reassure current investors and elicit interest
      from new retail consumers and
investors.

            

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    
      	
               
      

            	
              ·

            	
              Generate
      media interest and coverage of ASFX in news, news magazine and interview
      format television segments, and ensure exposure in appropriate articles
      including round-up features of related topics in newspapers, consumer
      magazines and on premier medical and gift shopping websites, including
      WebMD and gifts.com.

            

    

    

    
      	
              2.

            	
              Strategy

            

    

     

    We
recommend the following strategic approach:

    

    
      	
              (a)

            	
              Strategic Branding
      & Communications Design

            

    

     

    
      	
               
      

            	
              ·

            	
              Branding,
      positioning, and resulting key messages that are incorporated into all
      communications efforts for contact with retail consumers, media and
      investors

            

    

     

    
      	
               
      

            	
              ·

            	
              Redesigning
      all communications pieces including Corporate Identity, Promotional &
      Presentation Materials (Annual Report, Investor Newsletters, Fact Sheets
      & Thermofocus Sell Sheet, Power Point, Fliers, Brochures) and
      Web-site.

            

    

     

    
      	
               
      

            	
              ·

            	
              Design
      and copy for all advertising materials, print and online for national
      campaigns

            

    

     

    
      	
               
      

            	
              ·

            	
              Promote
      and position the brand with a media relations campaign linking
      Kidz-Med/Millennium Promise/Malaria No More Alliance to ensure widest
      positive exposure

            

    

     

    
      	
              (b) 

            	
              Marketing,
      Public Relations and Media
Outreach

            

    

     

    
      	
               
      

            	
              ·

            	
              Press Release & Media
      Outreach:  Includes development of media
      lists;

            

    

    writing and edits; distribution and
follow up phone calls with select media outlets.

    

    
      	
               
      

            	
              ·

            	
              Trends-based Story & Media
      Outreach: Refinement and customization of story angles (approx 5
      variations); help identify physician spokesperson candidates, and develop
      local angles; write a media advisory and support materials for adaptation
      in each market: conduct media outreach.  Assumes 5
      markets

            

    

    

    
      	
               
      

            	
              ·

            	
              Angles & Message
      Development: Interview 2 -3 physicians and/or Mothers, draft key
      ASFX messages specific to the Kidzmed Thermofocus for use with media;
      outline and vet potential story angles including the Millennium Promise
      Alliance

            

    

     

    Sample
Media Targets

     

    Consumer
Periodicals– women’s, family, and parenting

     

    
      	
               
      

            	
              ·

            	
              Babytalk
      Magazine

            

    

    
      	
               
      

            	
              ·

            	
              Exceptional Parenting
      (disabilities focus)

            

    

    
      	
               
      

            	
              ·

            	
              Family
      Circle

            

    

    
      	
               
      

            	
              ·

            	
              Fathering
      Magazine

            

    

    
      	
               
      

            	
              ·

            	
              Fit
      Pregnancy

            

    

    
      	
               
      

            	
              ·

            	
              Florida Parenting
      Magazine

            

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    
      	
               
      

            	
              ·

            	
              Good
      Housekeeping

            

    

    
      	
               
      

            	
              ·

            	
              Hybrid
    Mom

            

    

    
      	
               
      

            	
              ·

            	
              Informed
      Parent

            

    

    
      	
               
      

            	
              ·

            	
              Interactive
      Dad

            

    

    
      	
               
      

            	
              ·

            	
              Ladies’ Home
      Journal

            

    

    
      	
               
      

            	
              ·

            	
              Latina
      Magazine

            

    

    
      	
               
      

            	
              ·

            	
              Mothering

            

    

    
      	
               
      

            	
              ·

            	
              Parenting

            

    

    
      	
               
      

            	
              ·

            	
              Parents/Healthy
      Kids

            

    

    
      	
               
      

            	
              ·

            	
              Redbook

            

    

    
      	
               
      

            	
              ·

            	
              Today’s Parent
      (Canada)

            

    

    
      	
               
      

            	
              ·

            	
              Woman’s
    Day

            

    

    
      	
               
      

            	
              ·

            	
              Women’s
      Health

            

    

    
      	
               
      

            	
              ·

            	
              Working
      Mother

            

    

    

    We will
also include Tier A. Reporters & Health & Medicine Editors at major and
community newspapers: (e.g.,
Business Week, Boston Herald, Forbes Magazine, Forbes. (Forbes.com, Fortune
Magazine LA Times, New York Times, Newsweek, Philadelphia Inquirer,
Reuters Health,
Time Magazine, USA
Today & Wall Street Journal) and freelance health writers and
appropriate trade publications.

    

    Sample
Media Markets

     

    Arizona,
Boston, Colorado, Connecticut, Dallas/Ft Worth, Delaware, Kansas, Kentucky, Los
Angeles, Maryland, Miami, Michigan, Minnesota, Missouri New Jersey, New York
City, Ohio, Oklahoma, Orange County, Palm Beach, Pennsylvania, Santa Barbara,
Scarsdale, Tennessee, Virginia, Washington,

    

    
      	
              © 

            	
              Internet
      Marketing

            

    

    
      	
               
      

            	
              ·

            	
              Search
      Engine Optimization

            

    

    
      	
               
      

            	
              ·

            	
              Google
      Adwords

            

    

    
      	
               
      

            	
              ·

            	
              Possible
      other search engines based on the usage
  demographics

            

    

    
      	
               
      

            	
              ·

            	
              Presence
      on Yahoo and AOL Shopping

            

    

    
      	
               
      

            	
              ·

            	
              Presence
      on online kids stores and child health
sites

            

    

    
      	
               
      

            	
              ·

            	
              Join
      Affiliate/search marketing programs such as
  LinkShare

            

    

    
      	
               
      

            	
              ·

            	
              Exposure
      on appropriate blogs  & Community
      posting/participation

            

    

    
      	
               
      

            	
              ·

            	
              Exposure
      on high-end and family social sites

            

    

    
      	
               
      

            	
              ·

            	
              Research
      the viability of a targeted “opt-in” email
  campaign

            

    

    
      	
               
      

            	
              ·

            	
              Editorial
      coverage and exclusive content
placements

            

    

    
      	
               
      

            	
              ·

            	
              Comprehensive
      & targeted outreach and e-mail blasts (portals, parenting, gift idea,
      kids health, technology
sites/blogs/forums)

            

    

    
      	
               
      

            	
              ·

            	
              Contests
      and promotional giveaways with strategic partner
  sites

            

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    
      	
              (d)

            	
              New
      Partnerships and Communications
Platforms

            

    

    Taking
the KiDz-Med brand Thermofocus product into new places, new partnerships and
communications platforms including collaborations with:

    

    
      	
              1

            	
              Earth
      Institute’s Dr. Jeffrey Sachs

            

    

    
      	
              2

            	
              Millennium
      Villages’ Dr. Sonia Sachs

            

    

    
      	
              3

            	
              Millennium
      Promise’ CEO, Jeff Flug

            

    

    
      	
              4

            	
              Millennium
      Promise’ Operations’ Steve Wisman

            

    

    
      	
              5.

            	
              Dr
      Jane Aronson, WorldWide Orphans (?)

            

    

    
      	
              (e)

            	
              Opportunistic
      Media and Message Management

            

    

    Raising
the profile and image of KiDz-Med and Thermofocus to media targets
via:

    

    
      	
               
      

            	
              ·

            	
              Charity Shopping to
      benefit Millennium Promise/Malaria No More  to maximize
      opportunities to  drive high volume of traffic to the Kidz-Med
      web-site

            

    

    
      	
               
      

            	
              ·

            	
              Inclusion in stories on
      Malaria, HIV/AIDS, Children with Special Needs/Disabilities, and any other
      relevant topics.

            

    

    

    
      	
              (f)

            	
              Active
      Strategic Communications

            

    

    
      	
               
      

            	
              o

            	
              Oprah
      Winfrey

            

    

    
      	
               
      

            	
              o

            	
              Sanjay
      Gupta, CNN

            

    

    
      	
               
      

            	
              o

            	
              President
      Clinton

            

    

     

    
      	
              (g) 

            	
              Creating
      an Online Community through www.kidzmed.com

            

    

    

    Potential
evolutions of the Kidz- Med web site to keep it top of mind with users, to
return or share it with others, include:

     

    Physician
Q & A

     

    
      	
               
      

            	
              ·

            	
              Providing
      a “service” that
      especially benefits new Mothers that will keep people engaged with the
      site.  For instance, one of Kidz-Med’s key assets is its founder
      Dr. Christopher Tirotta.  We can include a topical Q&A with
      fresh content every month.

            

    

     

    Monthly
Features

     

    
      
        	
              	
                ·

              	
                Developing
      a “partners in progress” with the Millennium Promise/Malaria No More,
      including potentially a monthly letter from Dr. Christopher Tirotta
      updating Kidz Med's fund raising progress and/or showcasing images of
      creative pieces done by children in the Millennium Villages in
      Africa.   

              

      

    

    

    
      	
              8.

            	
              Termination.

            

    

    

    ASFX and
EBA may terminate this Agreement at any time, for any reason, by giving thirty
(30) days written notice to the other party.

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    Please be
advised that your signature below indicates ASFX informed consent to be
represented by EBA. If the foregoing
correctly reflects the ASFX understanding of the terms and conditions of EBA’s
representation please indicate your acceptance by executing this letter and
faxing and/or e-mailing it back to me.

    

    
      
        
          
            
              
                
                  
                    
                      
                        
                          
                            
                              
                                
                                  
                                    
                                      
                                        
                                          
                                            
                                              
                                                	
                                                        Sincerely,

                                                      	 
      	
                                                         

                                                      
	 
      	 
      	 
      
	 
      	 
      	
                                                        

                                                      
	
                                                        By:
      Elizabeth Bayles-Jordan

                                                      	 
      	
                                                        By:  Christopher
      Tirotta, MD, MBA

                                                      
	 
      	 
      	 
      
	
                                                        Elizabeth
      Bayles Jordan

                                                      	 
      	
                                                        Christopher
      Tirotta, MD, MBA

                                                      
	
                                                        Elizabeth
      Bayles Associates

                                                      	 
      	
                                                        American
      Scientific Resources

                                                      
	
                                                        223
      East 61st
      Street

                                                      	 
      	
                                                        83
      South Putt Corners Road

                                                      
	
                                                        New
      York, NY 10021

                                                      	 
      	
                                                        New
      Paltz, NY
12561-0819Independent
Investment Services International

    3051
North Dalton Lane

    Boise,
ID  83704

    

    October
31, 2008

    

    RE:  Renewed
for dollar value decline

    

    This
letter sets forth the agreement (the “Agreement”) between American
Scientific Resources, Inc. (the “Company”) and Independent Investment
Services International (“the Consultant”).  The term of this agreement
shall be from October 31, 2008 through October 31, 2009 (12
months).

    

    The
Consultant agrees to advise, consult, and generally help The Company in
executing their business plan. The Consultant will draft, write, and consult
with The Company on all press releases and public disclosures that the Company
may want to disseminate. In addition, the Consultant agrees to arrange for
meetings with brokerage firms, potential investors, and help arrange for the
Company to present at various investment seminars and conferences. The
Consultant may also choose to investigate possible strategic alliances, new
customers for The Company’s products, or business strategies such as
acquisitions for the Company, or identify sources of bank or institutional
credit lines or other financing for certain of The Company’s lines of business
(collectively, a “Business Opportunity”). For their efforts on behalf of The
Company, the Consultants shall receive 4,800,000 shares of restricted Common
Stock.

    

    To be a
Business Opportunity covered by this section, the transaction must occur prior
to October 31, 2009. In the event that a business opportunity introduced by the
Consultant, occurs prior to October 31, 2009, a Transaction Fee of ten percent
(10%) shall be due the Consultant, based upon the net value of the
consideration, securities, property, business, assets, or other value given,
paid, transferred or contributed by, or to The Company. The Company reserves the
right to pre-approve any introduction prior to it being considered a Business
Opportunity. If The Company approves the introduction, and a Business
Opportunity occurs as a result of that introduction, the Consultant will be
entitled to the aforementioned Transaction Fee. Unless otherwise mutually agreed
in writing prior to the closing of any Business Opportunity, the Transaction Fee
shall be paid in the form of cash or the restricted common stock (with
registration rights) of American
Scientific Resources, Inc. based on the closing bid price of the common
stock of American
Scientific Resources, Inc. on the day prior to the closing of the
aforementioned Business Opportunity.

    
      
         

      

      
        
        

        
          

        

      

      
         

      

    

    

    The
Consultant agrees that information and materials provided by The Company to the
Consultant, on a confidential basis, shall be held in confidence by the
Consultant, except as otherwise required by law.

    

    If the
foregoing is agreeable, please indicate your approval by dating and signing
below.

    

     Please
retain one copy for your files, returning the original to The
Consultant

    

    APPROVAL
AND ACCEPTANCE

    

    READ AND
ACCEPTED this _________ day of October 31, 2008

    

    
      
        	
                Signed:

              	
                   

              

      

    

    Barrett
Akers

    Independent
Investment Services International

    3051
North Dalton Lane

    Boise,
ID  83704

    

    READ AND
ACCEPTED this 31st day of October 2008

    

    
      
        
          	
                  Signed:

                	
                  

                

        

      

    

    
      	
              Christopher
      F. Tirotta, MD, MBA

            

    

    

    Title:  CEO

    American
Scientific Resources, Inc.

    1112
Weston Road

    Unit
278

    Weston,
FL  33326

    

    Authorized
Officer of The Company

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