Document:

Employment Agreement with James S. Molinaro

 Exhibit 10.14 
 EMPLOYMENT AGREEMENT 
 THIS EMPLOYMENT
AGREEMENT is made as of the 10th day of July, 2007, by and between AKRION, INC., a Delaware corporation (the
“Company”), and JAMES S. MOLINARO (“Executive”). 
 BACKGROUND 
 The Company wishes to employ Executive as President and Chief Executive Officer of the Company, and Executive wishes to be employed by the Company as
President and Chief Executive Officer on the terms and conditions contained in this Agreement. The parties desire to set forth the terms and conditions of the employment relationship between the Company and Executive. 
 NOW, THEREFORE, in consideration of the foregoing and the mutual covenants in this Agreement, the parties hereto, intending to be legally bound, hereby
agree as follows: 
 1. Employment and Duties. 
 (a) The Company hereby employs Executive as President and Chief Executive Officer of the Company, and Executive hereby accepts such employment, subject to the terms and conditions of this Agreement. 
 (b) Executive shall have such authority and such responsibilities as are reasonable and customary for similar positions within the Company’s
industry and such other authority and responsibilities as the Company’s Board of Directors (the “Board”) reasonably may determine from time to time. 
 (c) Executive agrees to devote his best efforts and all his business time, attention, energy and skill to performing the duties described herein. 
 2. Effective Date; Term. The term of this Agreement shall commence on the date hereof and shall continue for three years, unless terminated
earlier in accordance with Paragraph 6 hereof. 
 3. Compensation. As compensation for performing the services required by this
Agreement, Executive shall be compensated as follows: 
 (a) Base Compensation. The Company shall pay to Executive an annual base
salary (the “Base Compensation”) in the initial amount of $345,000, payable in accordance with the Company’s standard payroll practices and subject to withholding for applicable federal, state and local taxes and all other items, if
any, required to be withheld. Such Base Compensation shall be reviewed from year to year and may be adjusted in the sole discretion of the Board. 
 (b) Bonus Compensation. In addition to the Base Compensation, Executive shall be eligible to receive, at the sole discretion of the Compensation Committee of the Board, an annual bonus in such amount and based on such criteria as may
be established by the Compensation Committee. If the Compensation Committee establishes a bonus structure for 

 
Executive with respect to a calendar year, the Compensation Committee shall designate the “Target Bonus” for such year, which generally would
represent the bonus payable to Executive if the Company were to achieve its budgeted results for such year. Executive acknowledges that nothing contained herein shall be construed as an offer or commitment by the Company to pay any bonuses or
additional compensation hereunder. 
 (c) IPO Payment. The Company agrees that, upon the completion of a Company IPO (as hereinafter
defined), it will make a cash payment to Executive equal to $600,000, which shall be payable in full upon the closing of the Company IPO (the “IPO Date”); provided, however, that the Company shall only be required to make such payment if
Executive is still employed by the Company on the IPO Date. For purposes of this Agreement, Company IPO shall mean the sale by the Company of its common stock through an underwritten public offering and the listing or quotation of the common stock
on a national securities exchange or the Nasdaq Global Market. 
 (d) IPO Stock Options. The Company agrees that upon the occurrence
of a Company IPO, it will grant to Executive an option (the “Option”) to purchase 125,000 shares of the Company’s common Stock pursuant the Company’s Stock Incentive Plan and a stock option agreement to be entered into by
Executive and the Company. The Option will vest in three equal annual installments beginning on the first anniversary of the IPO Date, and the exercise price of the Option will be the initial public offering price of a share of common stock in the
Company IPO. The grant of the Option pursuant to this Section 3(d) is in addition to the previous grants by the Company to Executive of options to purchase an aggregate of 350,442 shares of common stock. Such previous grants of options shall be
unaffected by this Agreement. 
 (e) Change of Control Bonus. In the event there is a Change of Control (as hereinafter defined) prior
to the IPO Date and Executive is serving as Chief Executive Officer of the Company at the time of such Change of Control, the Company shall pay Executive a one-time cash bonus of $1,000,000. 
 4. Employee Benefits. 
 (a) While
employed by the Company under this Agreement, Executive shall have the right to participate in such retirement plans (qualified or non-qualified), pension, insurance, health, disability or other benefit, option or bonus plans or programs that may be
generally offered from time to time by the Company to its executive officers. 
 (b) Executive shall have the right to six weeks of paid
vacation during each calendar year during his employment under this Agreement, pro rated for partial years. There shall be no accrual of vacation days that are not taken in a given calendar year. 
 5. Expenses. Executive shall promptly be reimbursed against presentation of vouchers or receipts in accordance with the Company’s regular
reimbursement procedures and practices in effect from time to time for all reasonable and necessary expenses incurred by him in connection with the performance of business-related duties upon the approval of same by the Company, which approval shall
not be unreasonably withheld or delayed. 
  

 2 

 6. Termination and Termination Benefits. 
 (a) Termination by the Company With Cause. The Company may terminate Executive’s employment for Cause (as hereinafter defined) at any time.
Upon termination for Cause, or in the event Executive resigns without Good Reason (as defined in Paragraph 6(b) below), Executive’s sole entitlement shall be the payment of his Base Compensation through the date of termination. For purposes of
this Agreement, “Cause” shall mean (i) an act of dishonesty by Executive that results in or was intended to result in gain to or personal enrichment of Executive at the Company’s expense; (ii) the willful engaging by
Executive in misconduct which is injurious to the Company; (iii) the repeated failure of Executive to satisfactorily perform his duties hereunder (as directed by the Board); (iv) the material breach by Executive of any other material
provision of this Agreement; (v) the failure by Executive to comply with all material applicable laws in performing Executive’s duties hereunder or in directing the conduct of the Company’s business; (vi) the commission by
Executive of any felony or intentionally fraudulent act against the Company or its affiliates, employees, agents or customers; or (vii) the commission by Executive of gross negligence or gross insubordination in the performance of his duties
hereunder. 
 (b) Termination by the Company Without Cause or by Executive with Good Reason. The Company may terminate
Executive’s employment without Cause, at any time, upon 30 days’ prior written notice to Executive. Executive may terminate his employment with Good Reason upon 30 days’ prior written notice to the Company (during which period
Executive shall, if requested in writing by the Company, continue to perform his duties as specified under this Agreement). If either of the foregoing termination events occur, Executive shall be entitled to receive the following: (1) if such
termination occurs prior to a Change of Control (as hereinafter defined), Executive shall be entitled to receive an amount equal to his then annual Base Compensation plus 100% of Executive’s Target Bonus, for the year in which the termination
occurs, if such Target Bonus has been established by the Compensation Committee, each amount payable in 12 equal monthly payments beginning on the first monthly anniversary of his termination of employment; or (2) if such termination occurs
upon or within 12 months following a Change of Control, Executive shall be entitled receive an amount equal to two times his then annual Base Compensation, payable in 24 equal monthly payments beginning on the first monthly anniversary of his
termination of employment, plus 100% of Executive’s Target Bonus, if any, for the year in which the termination occurs, if such Target Bonus has been established by the Compensation Committee, payable in 12 equal monthly payments beginning on
the first monthly anniversary of his termination of employment. For purposes of this Agreement, “Good Reason” shall mean: (i) a substantial reduction in Executive’s responsibilities, which change materially reduces
Executive’s stature, importance and dignity within the Company; (ii) the relocation of the Company’s business operations, without the consent of Executive, to a location more than 50 miles from the Company’s current corporate
headquarters; or (iii) the Company’s material breach of a material provision of this Agreement, which breach shall remain uncured for 30 days after written notice of such breach shall have been given to the Company. For purposes of this
Agreement, “Change of Control” shall mean any one of the following: (i) any “person,” as such term is used in Sections 13(d) and 14(d) of the Securities Exchange Act of 1934 (the “Exchange Act”), other than a
stockholder of the Company immediately prior to the IPO Date or a limited partner of Sunrise Capital Partners, L.P., becomes the “beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), 

  

 3 

 
directly or indirectly, of securities representing 50% or more of the total voting power represented by the Company’s then outstanding voting securities
of the Company; (ii) the consummation of any merger or consolidation of the Company with another corporation in which the stockholders of the Company immediately prior to the merger or consolidation will not beneficially own immediately after
the merger or consolidation shares entitling such stockholders to 50% or more of all votes to which all stockholders of the surviving corporation would be entitled in the election of directors (without consideration of the rights of any class of
stock to elect directors by a separate class vote), or where the members of the Board immediately prior to the merger or consolidation would not immediately after the merger or consolidation constitute a majority of the board of directors of the
surviving corporation; (iii) the consummation of a sale or other disposition of all or substantially all of the assets of the Company to an entity that is not either a subsidiary of the Company or an entity whose stockholders and other equity
holders, individually, have the same equity interests in the Company and the acquiring company; or (iv) a liquidation or dissolution of the Company. 
 (c) Disability. If (i) due to illness, physical or mental disability, or other incapacity, Executive shall fail for a period of three months to perform the principal duties required by this Agreement or
(ii) Executive is entitled to receive benefits under a disability income insurance policy sponsored by the Company, the Company may terminate Executive’s employment upon 90 days’ prior written notice to Executive. In such event,
Executive shall be (A) paid his Base Compensation through the date of termination, and (B) provided with the employee benefits pursuant to Paragraph 4 through the date of termination. 
 (d) Death. In the event of Executive’s death during his employment under this Agreement, Executive’s estate shall be paid his Base
Compensation through the date of death and be provided his benefits pursuant to Paragraph 4 through the date of death. 
 7.
Noncompetition, Noninterference and Nonsolicitation. 
 (a) During Executive’s employment with the Company and (i) for a
period of two years following termination of Executive’s employment with the Company for Cause or following a resignation by Executive without Good Reason, (ii) for a period of one year following termination of Executive’s employment
as a result of disability under Section 6(c) hereof; (iii) if prior to a Change of Control, for a period of one year following termination of Executive’s employment with the Company without Cause or following the resignation by
Executive for Good Reason, or (iv) if upon or after a Change of Control, for a period of two years following termination of Executive’s employment with the Company without Cause or following the resignation by Executive for Good Reason,
Executive shall not engage in (as a principal, partner, director, officer, agent, employee, consultant, owner, independent contractor or otherwise), or be financially interested in, any business related to the manufacture, sale and/or marketing of
capital equipment used in the manufacturing of semiconductor-related devices which is reasonably, directly or indirectly, in competition with the Company; provided however, that the foregoing restrictions shall not prevent Executive from holding for
investment no more than 5% of any class of equity securities of a company whose securities are publicly traded on a national securities exchange or in the over-the-counter market. 
  

 4 

 (b) During his employment and for a period of two years following termination of Executive’s
employment for any reason, Executive shall not solicit, induce or encourage any person or entity who was at the time of or within 12 months prior to termination of Executive’s employment an employee, consultant, independent contractor, supplier
or customer of the Company or person or entity otherwise doing business with the Company to cease to do business with the Company, reduce the amount of business with the Company or cease to be employed by the Company. 
 (c) Executive agrees that if any portion of the foregoing covenants, or the application thereof, is construed to be invalid or unenforceable, the
remainder of such covenant or covenants or the application thereof shall not be affected and the remaining covenant or covenants will then be given full force and effect without regard to the invalid or unenforceable portions. If any covenant is
held to be unenforceable because of the area covered, the duration thereof or the scope thereof, Executive agrees that the court making such determination shall have the power to reduce the area and/or the duration and/or limit the scope thereof,
and the covenant shall then be enforceable in its reduced form as is adjudged to be reasonable by the court. If Executive violates any of the restrictions contained in the foregoing subparagraphs, the restrictive period shall not run in favor of
Executive from the time of the commencement of any such violation until such time as such violation shall be cured by Employee to the satisfaction of the Company. 
 (d) Executive acknowledges that the restrictions contained in the foregoing Paragraphs 7(a) and 7(b), in view of the nature of the business in which the Company is engaged, are reasonable and necessary in order to
protect the legitimate interests of the Company, and that any violation thereof would result in irreparable injuries to the Company, and Executive therefore acknowledges that, in the event of Executive’s violation of any of these restrictions,
the Company shall be entitled to obtain from any court of competent jurisdiction preliminary and permanent injunctive relief as well as damages and an equitable accounting of all earnings, profits and other benefits arising from such violation,
which rights shall be cumulative and in addition to any other rights or remedies to which the Company may be entitled. Executive further acknowledges and represents that Executive possesses skill and ability which can be applied in business areas
which do not compete with the Company, and therefore, the restrictions contained in this Agreement will not prevent him from securing gainful employment after termination of this Agreement. 
 8. Confidential Information; Inventions Agreement. 
 (a) All advertising, sales, manufacturers’ and other materials or articles or information, including without limitation data processing reports, customer sales analyses, invoices, price lists or information,
samples, or any other materials or data of any kind furnished to Executive by the Company or developed by Executive on behalf of the Company or at the Company’s direction or for the Company’s use or otherwise in connection with
Executive’s employment hereunder (collectively, “Company Information”), are and shall remain the sole and confidential property of the Company; if the Company requests the return of Company Information at any time during
Executive’s employment or upon or after the termination of Executive’s employment, Executive shall immediately deliver such Company Information to the Company. 
  

 5 

 (b) During the term of this Agreement and at all times thereafter, Executive shall not use for
Executive’s personal benefit, or disclose, communicate or divulge to, or use for the direct or indirect benefit of any person, firm, association or company other than the Company, any Company Information or any confidential and/or proprietary
information regarding the business methods, business policies, procedures, techniques, research or development projects of the Company, trade secrets or other knowledge, processes of or developed by the Company, any names and addresses of customers
or clients, any data on or relating to past, present or prospective customers or clients, or any other confidential information relating to or dealing with the business operations or activities of the Company made known to Executive or learned or
acquired by Executive while in the employ of the Company. Notwithstanding the foregoing, it is understood that this Paragraph 8(b) is not intended to cover information that is generally known in the trade or industry (other than through a breach of
this Agreement) or information that is not gained as a result of a breach of this Agreement. 
 (c) Any and all writings, inventions,
improvements, processes and/or techniques which Executive may make, conceive, discover or develop, either solely or jointly with any other person or persons, at any time during the term of this Agreement, whether during working hours or at any other
time and whether at the request or upon the suggestion of the Company or otherwise, which relate to or are useful in connection with any business now or hereafter carried on or contemplated by the Company, including developments or expansions of its
present fields of operations, shall be the sole and exclusive property of the Company. Executive shall make full disclosure to the Company of all such writings, inventions, improvements, processes, procedures and techniques, and shall do everything
necessary or desirable to vest the absolute title thereto in the Company. Executive shall write and prepare all specifications and procedures regarding such inventions, improvements, processes, procedures and techniques and otherwise aid and assist
the Company so that the Company can prepare and present applications for copyright or patent therefor and can secure such copyright or patent wherever possible, as well as reissues, renewals and extensions thereof, and can obtain the record title to
such copyright or patents so that the Company shall be the sole and absolute owner thereof in all countries in which it may desire to have copyright or patent protection. Executive shall not be entitled to any additional or special compensation or
reimbursement regarding any and all such writings, inventions, improvements, processes, procedures and techniques. 
 9. Lock-Up
Agreement. In the event of a Company IPO, Executive agrees that he will execute a lock-up agreement restricting the right of Executive or any “affiliate” (as such term is defined in Rule 144 of the Securities Act of 1933) of Executive
to sell, transfer or otherwise convey his Common Stock or Options, the form of which agreement shall be negotiated between the underwriters in such Company IPO and the Company. 
 10. Miscellaneous. 
 (a) Entire
Agreement. This Agreement constitutes the entire agreement between the parties hereto with respect to the matters set forth herein and supersedes and renders of no force and effect all prior understandings and agreements between the parties with
respect to the matters set forth herein. No amendments or additions to this Agreement shall be binding unless in writing and signed by both parties. 
  

 6 

 (b) Assignment; Binding Effect. This Agreement is personal in nature and neither of the parties
shall, without the consent of the other, assign or transfer this Agreement or any rights or obligations hereunder; provided, however, the Company may assign this Agreement upon (i) the sale of all or substantially all of the
Company’s assets or (ii) a merger or consolidation involving the Company. This Agreement shall be binding upon and inure to the benefit of the parties hereto and their successors (including successors by merger, consolidation or similar
transactions), permitted assigns, personal representatives, heirs, executors and administrators. 
 (c) Severability. If any part of
this Agreement is contrary to, prohibited by, or deemed invalid under applicable law or regulations, such provision shall be inapplicable and deemed omitted to the extent so contrary, prohibited or invalid, but the remainder of this Agreement shall
not be invalid and shall be given full force and effect so far as possible. 
 (d) Waiver. The failure or delay of any party at any
time to require performance by the other party of any provision of this Agreement, even if known, shall not affect the right of such party to require performance of that provision or to exercise any other right, power or remedy hereunder, and any
waiver by any party of any breach of any provision of this Agreement shall not be construed as a waiver of any continuing or succeeding breach of such provision, a waiver of the provision itself or a waiver of any other right, power or remedy under
this Agreement. No notice to or demand on any party in any case shall, of itself, entitle such party to any other or further notice or demand in similar or other circumstances. 
 (e) Governing Law. This Agreement and its construction, performance and enforceability shall be governed by, and construed in accordance with, the
laws of the Commonwealth of Pennsylvania, without regard to any conflict of law provisions. 
 (f) Headings. Headings and titles
herein are included solely for convenience and shall not affect, or be used in connection with, the interpretation of this Agreement. 
 (g)
Notices. All notices called for under this Agreement shall be in writing and shall be deemed given upon receipt if delivered personally or by facsimile transmission or mailed by registered or certified mail (return receipt requested), postage
prepaid, to the parties at the following addresses: 
  

			
	If to Executive:	  	James S. Molinaro
		  	1922 Diehl Court
		  	Allentown, PA 18104
		
	If to the Company:	  	Akrion, Inc.
		  	6330 Hedgewood Drive, Suite 150
		  	Allentown, PA 18106
		  	Telecopy : 610-391-1982
		  	Attn: Chief Financial Officer

  

 7 

			
	with a copy to:	  	Richard J. Busis, Esquire
		  	Cozen O’Connor
		  	1900 Market Street
		  	Philadelphia, PA 19103
		  	Telecopy: (215) 665-2013

 or to any other address or addressee as any party entitled to receive notice under this Agreement shall designate,
from time to time, to the other in the manner provided in this Paragraph 10(g) for the service of notices. 
 (h) Counterparts. This
Agreement may be executed in one or more counterparts and by facsimile, each of which counterparts and/or facsimiles shall be deemed to be an original, and all such counterparts and facsimiles shall constitute one and the same instrument.

 IN WITNESS WHEREOF, the parties have duly executed this Agreement as of the date first above written. 
  

			
	AKRION, INC.
		
	By:	 	 /s/ Peter Kirlin

	Name:	 	Peter Kirlin
	Title:	 	Chairman of the Board
	
	 /s/ James S. Molinaro

	JAMES S. MOLINARO

  

 8Amendment No.1 to Rights Agreement

 Exhibit 4.1 
 AMENDMENT NO. 1 
 TO 
 RIGHTS AGREEMENT 
 AMENDMENT NO. 1, dated as of July 10, 2007 (“First
Amendment”), to the Rights Agreement (the “Rights Agreement”), dated as of September 6, 2005, between Boston Communications Group, Inc., a Massachusetts corporation (the “Company”), and Computershare Trust Company, N.A.
(formerly EquiServe Trust Company, N.A.), as rights agent (the “Rights Agent”). 
 WHEREAS, the Company and the Rights Agent have
previously entered into the Rights Agreement; and 
 WHEREAS, the Board of Directors of the Company (the “Board”) has determined
that it is in the best interests of the Company and its stockholders to amend the Rights Agreement as set forth herein immediately prior to and in connection with the execution of the Agreement and Plan of Merger by among Megasoft Limited, a company
incorporated in India under the provisions of the Companies Act, 1956 (“Parent”), Tea Party Acquisition Corp., a newly-formed Massachusetts corporation and a wholly-owned subsidiary of Parent (“Merger Sub”), and the Company (as
the same may be amended from time to time the “Merger Agreement”), pursuant to which, among other things, (i) Merger Sub will commence a cash tender offer (the “Offer”) to purchase all of the outstanding shares of common
stock, par value $0.01 per share, of the Company and (ii) Merger Sub shall merge with and into the Company (the “Merger”), with the Company continuing as the surviving corporation and a wholly-owned subsidiary of Parent; and

 WHEREAS, in connection with the Merger Agreement, certain executive officers of the Company are entering into a Tender and Support
Agreement (as defined in the Merger Agreement); 
 WHEREAS, pursuant to the Merger Agreement the Company will grant to Parent and Merger Sub
the Top-Up Option (as defined in the Merger Agreement); 
 WHEREAS, the Company desires to amend the Rights Agreement prior to entering into
the Merger Agreement to render the Rights (as defined in the Rights Agreement) inapplicable to the Merger Agreement, the Offer, the Merger, the Tender and Support Agreement, the Top-Up Option and the other transactions contemplated by the Merger
Agreement; 
 WHEREAS, Section 27 of the Rights Agreement provides that so long as the Rights are redeemable, the Company may, in its
sole discretion, and the Rights Agent shall, if the Company so directs, supplement or amend any provision of the Rights Agreement in any respect without the approval of any holders of the Rights; 
 WHEREAS, the Board has determined that it is in the best interests of the Company and its stockholders and consistent with the objectives of the Board in
adopting the Rights Agreement to amend the Rights Agreement prior to entering into the Merger Agreement to except from the operation of the Rights Agreement the Merger Agreement, the Offer, the Merger, the Tender and Support Agreement, the Top-Up
Option and the other transactions contemplated by the Merger Agreement; 

 WHEREAS, at a duly convened special meeting, the Board approved the amendment of the Rights Agreement in
the manner set forth herein; and 
 WHEREAS, the Company shall deliver to the Rights Agent a certificate of an appropriate officer of the
Company certifying that this First Amendment is in compliance with the terms of Section 27 of the Rights Agreement and instructing the Rights Agent to execute and deliver this First Amendment; 
 NOW, THEREFORE, in consideration of the foregoing, the mutual agreements herein set forth, and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the Company and the Rights Agent hereby agree as follows: 
  

	1.	Additional Definitions. Section 1 of the Rights Agreement is supplemented to add the following definitions in the proper alphabetical order: 

 “‘Effective Time’ shall have the meaning set forth in the Merger Agreement.” 
 “‘Merger Agreement’ shall mean the Agreement and Plan of Merger by and among the Company, Parent and Merger Sub, as it may be amended from
time to time.” 
 “‘Merger’ shall have the meaning set forth in the Merger Agreement.” 
 “‘Merger Sub’ shall mean Tea Party Acquisition Corp., a Massachusetts corporation and a wholly owned subsidiary of Parent.”

 “‘Parent’ shall mean Megasoft Limited, a company incorporated in India under the provisions of the Companies Act,
1956.” 
 “‘Offer’ shall mean the tender offer provided for in the Merger Agreement, as such offer may be amended from
time to time.” 
 “‘Transactions’ shall mean (i) the announcement, approval, execution, delivery or amendment of the
Merger Agreement or the Tender and Support Agreements, (ii) the announcement, commencement or amendment of the Offer, or the acceptance for payment of, or purchase or payment for, shares of Common Stock pursuant to the Offer, (iii) the
announcement or exercise of the Top-Up Option or the purchase or payment for shares of Common Stock pursuant to the Top-Up Option; (iv) the announcement or consummation of the Merger, or (iv) the consummation of any of the other
transactions contemplated by the Merger Agreement.” 
  

	2.	Amendment to Definition of “Acquiring Person.” Section 1(a) of the Rights Agreement is amended to add the following sentence after the last sentence thereof:
“Notwithstanding the foregoing or any provision to the contrary in this Agreement, neither Parent nor Merger Sub, nor any of their respective Subsidiaries, Affiliates or Associates, are, nor shall any of them be deemed to be, an Acquiring
Person by virtue of the occurrence of any of the Transactions.” 

  

 2 

	3.	Amendment to Definition of “Distribution Date.” Section 1(n) of the Rights Agreement is amended to add the following proviso to the end of the last sentence of
such section: “; provided, however, that notwithstanding the foregoing, a Distribution Date shall not occur or be deemed to have occurred as a result of the occurrence of any of the Transactions.” 

  

	4.	Amendment to Definition of “Section 11(a)(ii) Event.” Section 1(ee) of the Rights Agreement is amended to add the following proviso to the end of the last
sentence of such section: “provided, however, that notwithstanding the foregoing, a Section 11(a)(ii) Event shall not occur or be deemed to have occurred as a result of the occurrence of any of the Transactions.”

  

	5.	Amendment to Definition of “Section 13 Event.” Section 1(gg) of the Rights Agreement is amended to add the following proviso to the end of the last sentence of
such section: “; provided, however, that notwithstanding the foregoing, a Section 13 Event shall not occur or be deemed to have occurred as a result of the occurrence of any of the Transactions.”

  

	6.	Amendment to Definition of “Stock Acquisition Date.” Section 1(ii) of the Rights Agreement is amended to add the following proviso to the end of the last
sentence of such section: “; and further provided, that notwithstanding the foregoing, a Stock Acquisition Date shall not occur or be deemed to have occurred as a result of the occurrence of any of the Transactions.”

  

	7.	Amendment to Definition of “Triggering Event.” Section 1(mm) of the Rights Agreement is amended to add the following proviso to the end of the last sentence of
such section: “; provided, however, that notwithstanding the foregoing, a Triggering Event shall not occur or be deemed to have occurred as a result of the occurrence of any of the Transactions.” 

  

	8.	Amendment to Section 3(a). Section 3(a) of the Rights Agreement is amended and restated in its entirety to read as follows: 

 “(a) Until the earlier of (i) the close of business on the tenth Business Day (or such later date as may be determined by the
Board) after the Stock Acquisition Date (or, if the tenth Business Day after the Stock Acquisition Date occurs before the Record Date, the close of business on the Record Date), or (ii) the close of business on the tenth Business Day (or such
later date as may be determined by action of the Board) after the date that a tender or exchange offer (other than a Permitted Offer) by any Person (other than the Company, any Subsidiary of the Company, any employee benefit plan of the Company or
of any Subsidiary of the Company, or any Person organized, appointed or established by the Company for or pursuant to the terms of any such plan) is first published or sent or given within the meaning of Rule 14d-2 of the General Rules and
Regulations under the Exchange Act, if upon consummation thereof, such Person would be the Beneficial Owner of 15% or more of the shares of Common Stock then outstanding (the earlier of (i) and (ii) being herein referred to as the
“Distribution Date”, provided, however, that notwithstanding the foregoing, a Distribution Date shall not 

  

 3 

 
occur or be deemed to have occurred as a result of the occurrence of any of the Transactions), (x) the Rights will be evidenced by the certificates for
the Common Stock registered in the names of the holders of the Common Stock (which certificates for Common Stock shall be deemed also to be certificates for Rights) and not by separate certificates, and (y) the Rights will be transferable only
in connection with the transfer of the underlying shares of Common Stock (including a transfer to the Company). As soon as practicable after the Distribution Date, the Rights Agent will send by first-class, insured, postage prepaid mail, to each
record holder of the Common Stock as of the close of business on the Distribution Date, at the address of such holder shown on the records of the Company, one or more rights certificates, in substantially the form of Exhibit B hereto (the
“Rights Certificates”), evidencing one Right for each share of Common Stock so held, subject to adjustment as provided herein. With respect to certificates for the Common Stock outstanding as of the close of business on the Record Date,
until the Distribution Date, the Rights will be evidenced by such certificates for the Common Stock and the registered holders of the Common Stock shall also be the registered holders of the associated Rights. In addition, in connection with the
issuance or sale of shares of Common Stock following the Distribution Date and prior to the redemption or expiration of the Rights, the Company (i) shall, with respect to shares of Common Stock so issued or sold pursuant to the exercise of
stock options or under any employee benefit plan or arrangement, or upon the exercise, conversion or exchange of securities granted or issued by the Company prior to the Distribution Date, and (ii) may, in any other case, if deemed necessary or
appropriate by the Board, issue Rights Certificates representing the appropriate number of Rights in connection with such issuance or sale; provided, however, that (x) no such Rights Certificate shall be issued if, and to the extent that, the
Company shall be advised by counsel that such issuance would create a significant risk of material adverse tax consequences to the Company or the Person to whom such Rights Certificate would be issued, and (y) no such Rights Certificate shall
be issued if, and to the extent that, appropriate adjustment shall otherwise have been made in lieu of the issuance thereof. In the event that an adjustment in the number of Rights per share of Common Stock has been made pursuant to Sections 11(i)
or 11(p) hereof, at the time of distribution of the Rights Certificates, the Company shall make the necessary and appropriate rounding adjustments (in accordance with Section 14(a) hereof) so that Rights Certificates representing only whole
numbers of Rights are distributed and cash is paid in lieu of any fractional Rights. As of and after the Distribution Date, the Rights will be evidenced solely by such Rights Certificates.” 
  

	9.	Amendment to Section (7)(a). Section 7(a) of the Rights Agreement is amended and restated in its entirety to read as follows: 

 “(a) Subject to Section 7(e) hereof, the registered holder of any Rights Certificate may exercise the Rights evidenced thereby
(except as otherwise provided herein including, without limitation, the restrictions on exercisability set forth in Section 9(c), Section 11(a)(iii) and Section 23 hereof) in whole or in part at any time after the Distribution Date
upon surrender of the Rights Certificate, with the form of election to purchase and the certificate on the reverse side thereof duly executed, to the Rights Agent at the office of the Rights Agent designated for such purpose, together with payment
of the aggregate Purchase Price with respect to the total number of one one-thousandths of a 

  

 4 

 
share of Preferred Stock (or other shares, securities, cash or other assets, as the case may be) as to which such surrendered Rights are then exercisable, at
or prior to the earliest of (i) the Final Expiration Date, (ii) the time at which the Rights expire as provided in Section 13(d) hereof, (iii) the time at which the Rights are redeemed as provided in Section 23 hereof (the
“Redemption Date”), (iv) the time at which such Rights are exchanged as provided in Section 24 hereof, or (v) the Effective Time (the earliest of (i), (ii), (iii) (iv) and (v) being herein referred to as the
“Expiration Date”).” 
  

	10.	Amendment to Section 11(a)(ii). Section 11(a)(ii) of the Rights Agreement is amended to add the following proviso to the end of the last sentence of such section:
“; provided, however, that notwithstanding the foregoing, no provision for adjustment shall be made pursuant to this Section 11(a)(ii) as a result of the occurrence of any of the Transactions.” 

 

	11.	Amendment to Section 11(n). The last sentence of Section 11(n) of the Rights Agreement is amended and restated in its entirety to read as follows:

 “The Company shall not consummate any consolidation, merger, share exchange, sale or transfer described in clause (i),
(ii), (iii) or (iv) of the prior sentence (which for the avoidance of doubt excludes the Merger) unless prior thereto the Company and such other Person shall have executed and delivered to the Rights Agent a supplemental agreement
evidencing compliance with this Section 11(n).” 
  

	12.	Amendment to Section 13(a). Section 13(a) of the Rights Agreement is amended to add the following proviso to the end of the last sentence of such section: “;
provided, however, that notwithstanding the foregoing, no provision for adjustment shall be made pursuant to this Section 13(a) as a result of the occurrence of any of the Transactions.” 

  

	13.	Amendment to Section 15. Section 15 of the Rights Agreement is amended to add the following sentence after the last sentence thereof: “Nothing in this
Agreement shall be construed to give any holder of Rights or any other Person any legal or equitable rights, remedy or claim under this Agreement in connection with any of the Transactions.” 

  

	14.	Addition of new Section 25(c). A new Section 25(c) is hereby added reading in its entirety as follows: 

 “(c) Notwithstanding any provision to the contrary in this Agreement, the Company shall not be required to give any notice
contemplated by this Section 25 in connection with the Merger provided that the Company will endeavor to provide the Rights Agent with notice of the Effective Time.” 
  

	15.	Termination of Merger Agreement. This First Amendment shall terminate automatically and be of no further force and effect from and after the termination of the Merger
Agreement prior to the Acceptance Time, as defined in the Merger Agreement, whereupon the Rights Agreement shall automatically be the same as it existed immediately prior to the execution and delivery of this First Amendment; provided that for the
avoidance of doubt, such termination of this First Amendment shall not affect the validity and effect of this First Amendment prior to such termination. 

  

 5 

	16.	Definitions. Terms not otherwise defined in this First Amendment shall have the meaning ascribed to such terms in the Rights Agreement. The term “Agreement” or
“Rights Agreement” as used in the Rights Agreement shall be deemed to refer to the Rights Agreement as amended hereby, and all references to the Agreement or Rights Agreement shall be deemed to include this First Amendment.

  

	17.	Governing Law. This First Amendment shall be deemed to be a contract made under the laws of the Commonwealth of Massachusetts and for all purposes shall be governed by and
construed in accordance with the laws of Massachusetts applicable to contracts made and to be performed entirely within Massachusetts. 

  

	18.	Counterparts and Facsimile Signature. This First Amendment may be executed in counterparts, each of which shall be deemed an original, but which together shall constitute one
and the same instrument. This First Amendment may be executed by facsimile signature. 

  

	19.	Descriptive Headings. Descriptive headings of the several Sections of this First Amendment are inserted for convenience only and shall not control or affect the meaning or
construction of any of the provisions hereof. 

  

	20.	Severability. If any term or provision hereof or the application thereof to any circumstance shall, in any jurisdiction and to any extent, be invalid or unenforceable, such
term or provision shall be ineffective as to such jurisdiction to the extent of such invalidity or unenforceability without invalidating or rendering unenforceable the remaining terms and provisions hereof or the application of such term or
provision to circumstances other than those as to which it is held invalid or unenforceable. 

  

	21.	Effectiveness. This First Amendment shall be effective as of the date first written above, and except as expressly set forth herein, the Rights Agreement shall remain in full
force and effect and otherwise shall be unaffected hereby. 

 [Signature Page Follows] 
  

 6 

 IN WITNESS WHEREOF, the parties hereto have caused this First Amendment to be duly executed as of the day
and year first above written. 
  

			
	 BOSTON COMMUNICATIONS GROUP, INC.

		
	 By:
	 	 /s/ Joseph Mullaney

	 Name:
	 	Joseph Mullaney
	 Title:
	 	Acting Chief Executive Officer and Chief
		 	Financial Officer

  

			
	 COMPUTERSHARE TRUST COMPANY, N.A.

		
	 By:
	 	 /s/ Darlyne DioDato

	 Name:
	 	 Darlyne DioDato

	 Title:
	 	 Senior Managing Director

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00126-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00126-of-00352.parquet"}]]