Document:

Exhibit 4.1

 

NUMBER

C-

SHARES

SEE REVERSE FOR CERTAIN DEFINITIONS

CUSIP 82900L 102

 

THE SIMPLY GOOD FOODS COMPANY

 

INCORPORATED UNDER THE LAWS OF THE STATE OF
DELAWARE

COMMON STOCK

This Certifies that

 

is the owner of

 

FULLY PAID AND NON-ASSESSABLE SHARES OF THE PAR VALUE OF $0.01 OF
COMMON STOCK OF

 

THE SIMPLY GOOD FOODS COMPANY

(THE “CORPORATION”)

 

transferable on the books of the Corporation in person or by duly
authorized attorney upon surrender of this certificate properly endorsed.

 

This certificate is not valid unless countersigned by the Transfer
Agent and registered by the Registrar.

 

Witness the seal of the Corporation and the facsimile signatures
of its duly authorized officers.

 

	Secretary	 	[Corporate Seal]	 	Chief Financial Officer
	_______________________	 	Delaware	 	_______________________

 

THE SIMPLY GOOD FOODS COMPANY

 

The Corporation will furnish without charge to each stockholder
who so requests the powers, designations, preferences and relative, participating, optional or other special rights of each class
of stock or series thereof of the Corporation and the qualifications, limitations, or restrictions of such preferences and/or rights.
This certificate and the shares represented thereby are issued and shall be held subject to all the provisions of the Certificate
of Incorporation and all amendments thereto and resolutions of the Board of Directors providing for the issue of securities (copies
of which may be obtained from the secretary of the Corporation), to all of which the holder of this certificate by acceptance hereof
assents. The following abbreviations, when used in the inscription on the face of this certificate, shall be construed as though
they were written out in full according to applicable laws or regulations:

 

	TEN
                           COM     —     as tenants in common

        TEN
        ENT      —     as tenants by the entireties

        JT
        TEN           —    as joint tenants
        with right of survivorship and  not as tenants in common
	 	UNIF GIFT
                           MIN ACT — __________  Custodian   __________

                                                  (Cust)              (Minor)

                               under
        Uniform Gifts to Minors Act _______

        (State)

 

Additional abbreviations may also be used though not in the above
list.

 

For value received, ______________________ hereby sells,
assigns and transfers unto

 

     

     

    

 

	
 

	(PLEASE INSERT SOCIAL SECURITY OR OTHER IDENTIFYING NUMBER(S) OF ASSIGNEE(S))

                                                                                 

	
 

	(PLEASE PRINT OR TYPEWRITE NAME(S) AND ADDRESS(ES), INCLUDING ZIP CODE, OF ASSIGNEE(S))

                                                                                 

	
 

	 
	
 

	 
	
 

 

Shares of the capital stock represented by the within Certificate,
and do hereby irrevocably constitutes and appoints

 

 

	
 

	Attorney to transfer the said stock on the books of the within named Corporation with full power of substitution in the premises.

 

Dated:

 

 

	
 

	NOTICE: THE SIGNATURE(S) TO THIS ASSIGNMENT MUST CORRESPOND WITH THE NAME AS WRITTEN UPON THE FACE OF THE CERTIFICATE IN EVERY PARTICULAR, WITHOUT ALTERATION OR ENLARGEMENT OR ANY CHANGE WHATEVER.

 

Signature(s) Guaranteed:

By

 

 

	
 

 

THE SIGNATURE(S) MUST BE GUARANTEED BY AN ELIGIBLE GUARANTOR INSTITUTION
(BANKS, STOCKBROKERS, SAVINGS AND LOAN ASSOCIATIONS AND CREDIT UNIONS WITH MEMBERSHIP IN AN APPROVED SIGNATURE GUARANTEE MEDALLION
PROGRAM, PURSUANT TO S.E.C. RULE 17Ad-15 (OR ANY SUCCESSOR RULE).Exhibit 10.3

  

THE SIMPLY GOOD FOODS COMPANY

  

 

 

2017 OMNIBUS INCENTIVE PLAN

  

 

 

Article
I

PURPOSE

 

The purpose of The
Simply Good Foods Company 2017 Omnibus Incentive Plan is to enhance the profitability and value of the Company for the benefit
of its stockholders by enabling the Company to offer Eligible Individuals cash and stock-based incentives in order to attract,
retain and reward such individuals and strengthen the mutuality of interests between such individuals and the Company’s stockholders.
The Plan is effective as of the date set forth in.

 

Article
II

DEFINITIONS

 

For purposes of the
Plan, the following terms shall have the following meanings:

 

2.1       “Affiliate”
means each of the following: (a) any Subsidiary; (b) any Parent; (c) any corporation, trade or business (including,
without limitation, a partnership or limited liability company) which is directly or indirectly controlled 50% or more (whether
by ownership of stock, assets or an equivalent ownership interest or voting interest) by the Company or one of its Affiliates;
(d) any trade or business (including, without limitation, a partnership or limited liability company) which directly or indirectly
controls 50% or more (whether by ownership of stock, assets or an equivalent ownership interest or voting interest) of the Company;
and (e) any other entity in which the Company or any of its Affiliates has a material equity interest and which is designated
as an “Affiliate” by resolution of the Committee; provided that, unless otherwise determined by the Committee,
the Common Stock subject to any Award will constitute “service recipient stock” for purposes of Section 409A of the
Code or otherwise will not subject the Award to Section 409A of the Code.

 

2.2       “Award”
means any award under the Plan of any Stock Option, Stock Appreciation Right, Restricted Stock Award, Performance Award, Other
Stock-Based Award or Other Cash-Based Award. All Awards shall be granted by, confirmed by, and subject to the terms of, a written
agreement executed by the Company and the Participant.

 

2.3       “Award
Agreement” means the written or electronic agreement setting forth the terms and conditions applicable to an Award.

 

2.4       “Board”
means the Board of Directors of the Company.

 

     

     

    

 

2.5       “Cause”
means, unless otherwise determined by the Committee in the applicable Award Agreement, with respect to a Participant’s Termination
of Employment or Termination of Consultancy, the following: (a) in the case where there is no employment, consulting, change in
control or similar agreement in effect between the Company or an Affiliate and the Participant at the time of the grant of the
Award (or where there is such an agreement but it does not define “cause” (or words of like import)), termination due
to a Participant’s insubordination, dishonesty, fraud, incompetence, moral turpitude, willful misconduct, refusal to perform
the Participant’s duties or responsibilities for any reason other than illness or incapacity, or materially unsatisfactory
performance of the Participant’s duties for the Company or an Affiliate, as determined by the Committee in its good faith
discretion; or (b) in the case where there is an employment, consulting, change in control or similar agreement in effect between
the Company or an Affiliate and the Participant at the time of the grant of the Award that defines “cause” (or words
of like import), “cause” as defined under such agreement; provided, however, that with regard to any
agreement under which the definition of “cause” only applies on occurrence of a change in control, such definition
of “cause” shall not apply until a change in control actually takes place and then only with regard to a termination
thereafter. With respect to a Participant’s Termination of Directorship, “cause” means an act or failure to act
that constitutes cause for removal of a director under applicable Delaware law.

 

2.6       “Change
in Control” has the meaning set forth in .

 

2.7       “Change
in Control Price” has the meaning set forth in Section .

 

2.8       “Code”
means the Internal Revenue Code of 1986, as amended. Any reference to any section of the Code shall also be a reference to
any successor provision and any treasury regulation promulgated thereunder.

 

2.9       “Committee”
means any committee of the Board duly authorized by the Board to administer the Plan. If no committee is duly authorized by the
Board to administer the Plan, the term “Committee” shall be deemed to refer to the Board for all purposes under the
Plan.

 

2.10       “Common
Stock” means the common stock, $0.01 par value per share, of the Company.

 

2.11       “Company”
means The Simply Good Foods Company, a Delaware corporation, and its successors by operation of law.

 

2.12       “Consultant”
means any Person who is an advisor or consultant to the Company or its Affiliates.

 

2.13       “Disability”
means, unless otherwise determined by the Committee in the applicable Award Agreement, with respect to a Participant’s Termination,
a permanent and total disability as defined in Section 22(e)(3) of the Code. A Disability shall only be deemed to occur at the
time of the determination by the Committee of the Disability. Notwithstanding the foregoing, for Awards that are subject to Section
409A of the Code, Disability shall mean that a Participant is disabled under Section 409A(a)(2)(C)(i) or (ii) of the Code.

 

2.14       “Effective
Date” means the effective date of the Plan as defined in .

 

2.15       “Eligible
Employees” means each employee of the Company or an Affiliate.

 

    	 	2	 

     

    

 

2.16       “Eligible
Individual” means an Eligible Employee, independent Non-Employee Director, or Consultant who is designated by the
Committee in its discretion as eligible to receive Awards subject to the conditions set forth herein.

 

2.17       “Exchange
Act” means the Securities Exchange Act of 1934, as amended. Reference to a specific section of the Exchange Act or
regulation thereunder shall include such section or regulation, any valid regulation or interpretation promulgated under such section,
and any comparable provision of any future legislation or regulation amending, supplementing or superseding such section or regulation.

 

2.18       “Fair
Market Value” means, for purposes of the Plan, unless otherwise required by any applicable provision of the Code
or any regulations issued thereunder, as of any date and except as provided below, the last sales price reported for the Common
Stock on the applicable date: (a) as reported on the principal national securities exchange in the United States on which it is
then traded, or (b) if the Common Stock is not traded, listed or otherwise reported or quoted, the Committee shall determine in
good faith the Fair Market Value in whatever manner it considers appropriate taking into account the requirements of Section 409A
of the Code. For purposes of the exercise of any Award, the applicable date shall be the date a notice of exercise is received
by the Committee or, if not a day on which the applicable market is open, the next day that it is open.

 

2.19       “Family
Member” means the Participant’s child, stepchild, grandchild, parent, stepparent, grandparent, spouse, former
spouse, sibling, niece, nephew, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including
adoptive relationships, any person sharing the Participant’s household (other than a tenant or employee), a trust in which
one or more of the foregoing described persons (and/or the Participant) have more than fifty percent (50%) of the beneficial interest,
a foundation in which one or more of the foregoing described persons (and/or the Participant) control the management of assets,
and any other entity in which one or more of the foregoing described persons (and/or the Participant) own more than fifty percent
(50%) of the voting interests.

 

2.20       “Incentive
Stock Option” means any Stock Option awarded to an Eligible Employee of the Company, its Subsidiaries and its Parents
(if any) under the Plan intended to be and designated as an “Incentive Stock Option” within the meaning of Section
422 of the Code.

 

2.21       “Investors”
means Atkins Holdings LLC, Conyers Park Sponsor LLC, and their respective Affiliates.

 

2.22       “Lead
Underwriter” has the meaning set forth in Section .

 

2.23       “Lock-Up
Period” has the meaning set forth in Section .

 

2.24       “Non-Employee
Director” means a director or a member of the Board of the Company or any Affiliate who is not an active employee
of the Company or any Affiliate.

 

2.25       “Non-Qualified
Stock Option” means any Stock Option awarded under the Plan that is not an Incentive Stock Option.

 

    	 	3	 

     

    

 

2.26       “Other
Cash-Based Award” means an Award granted pursuant to Section of the Plan and payable in cash at such time or times
and subject to such terms and conditions as determined by the Committee in its sole discretion.

 

2.27       “Other
Stock-Based Award” means an Award under of the Plan that is valued in whole or in part by reference to, or is payable
in or otherwise based on, Common Stock, including, without limitation, an Award valued by reference to an Affiliate.

 

2.28       “Parent”
means any parent corporation of the Company within the meaning of Section 424(e) of the Code.

 

2.29       “Participant”
means an Eligible Individual to whom an Award has been granted pursuant to the Plan.

 

2.30       “Performance
Award” means an Award granted to a Participant pursuant to hereof contingent upon achieving certain Performance Goals.

 

2.31       “Performance
Goals” means goals established by the Committee as contingencies for Awards to vest and/or become exercisable or
distributable based on one or more of the performance goals set forth in Exhibit A hereto.

 

2.32       “Performance
Period” means the designated period during which the Performance Goals must be satisfied with respect to the Award
to which the Performance Goals relate.

 

2.33       “Person”
means an individual, a partnership, a corporation, a limited liability company, an association, a joint stock company, a trust,
a joint venture, an unincorporated organization and a government or any branch, department, agency, political subdivision or official
thereof.

 

2.34       “Plan”
means The Simply Good Foods Company 2017 Omnibus Incentive Plan, as amended from time to time.

 

2.35       “Proceeding”
has the meaning set forth in Section .

 

2.36       “Reorganization”
has the meaning set forth in Section .

 

2.37       “Restricted
Stock” means an Award of shares of Common Stock under the Plan that is subject to restrictions under .

 

2.38       “Restriction
Period” has the meaning set forth in Section with respect to Restricted Stock.

 

2.39       “Rule
16b-3” means Rule 16b-3 under Section 16(b) of the Exchange Act as then in effect or any successor provision.

 

    	 	4	 

     

    

 

2.40       “Section
162(m) of the Code” means the exception for performance-based compensation under Section 162(m) of the Code and any
applicable treasury regulations thereunder.

 

2.41       “Section
409A of the Code” means the nonqualified deferred compensation rules under Section 409A of the Code and any applicable
treasury regulations and other official guidance thereunder.

 

2.42       “Securities
Act” means the Securities Act of 1933, as amended and all rules and regulations promulgated thereunder. Reference
to a specific section of the Securities Act or regulation thereunder shall include such section or regulation, any valid regulation
or interpretation promulgated under such section, and any comparable provision of any future legislation or regulation amending,
supplementing or superseding such section or regulation.

 

2.43       “Stock
Appreciation Right” means the right pursuant to an Award granted under .

 

2.44       “Stock
Option” or “Option” means any option to purchase shares of Common Stock granted to any
Eligible Individual pursuant to .

 

2.45       “Subsidiary”
means any subsidiary corporation of the Company within the meaning of Section 424(f) of the Code.

 

2.46       “Ten
Percent Stockholder” means a Person owning stock possessing more than ten percent (10%) of the total combined voting
power of all classes of stock of the Company, each of its Subsidiaries or its Parent.

 

2.47       “Termination”
means a Termination of Consultancy, Termination of Directorship or Termination of Employment, as applicable.

 

2.48       “Termination
of Consultancy” means: (a) that the Consultant is no longer acting as a consultant to the Company or an Affiliate;
or (b) when an entity which is retaining a Participant as a Consultant ceases to be an Affiliate, unless the Participant otherwise
is, or thereupon becomes, a Consultant to the Company or another Affiliate prior to or at the time the entity ceases to be an Affiliate.
In the event that a Consultant becomes an Eligible Employee or a Non-Employee Director upon the termination of such Consultant’s
consultancy, unless otherwise determined by the Committee, in its sole discretion, no Termination of Consultancy shall be deemed
to occur until such time as such Consultant is no longer a Consultant, an Eligible Employee or a Non-Employee Director. Notwithstanding
the foregoing, the Committee may otherwise define Termination of Consultancy in the Award Agreement or, if no rights of a Participant
are reduced, may otherwise define Termination of Consultancy thereafter, provided that any such change to the definition of the
term “Termination of Consultancy” does not subject the applicable Award to Section 409A of the Code.

 

2.49       “Termination
of Directorship” means that the Non-Employee Director has ceased to be a director of the Company; except that if
a Non-Employee Director becomes an Eligible Employee or a Consultant upon the termination of such Non-Employee Director’s
directorship, such Non-Employee Director’s ceasing to be a director of the Company shall not be treated as a Termination
of Directorship unless and until the Participant has a Termination of Employment or Termination of Consultancy, as the case may
be.

 

    	 	5	 

     

    

 

2.50       “Termination
of Employment” means: (a) a termination of employment (for reasons other than a military or personal leave of
absence granted by the Company) of a Participant from the Company and its Affiliates; or (b) when an entity which is employing
a Participant ceases to be an Affiliate, unless the Participant otherwise is, or thereupon becomes, employed by the Company or
another Affiliate prior to or at the time the entity ceases to be an Affiliate. In the event that an Eligible Employee becomes
a Consultant or a Non-Employee Director upon the termination of such Eligible Employee’s employment, unless otherwise determined
by the Committee, in its sole discretion, no Termination of Employment shall be deemed to occur until such time as such Eligible
Employee is no longer an Eligible Employee, a Consultant or a Non-Employee Director. Notwithstanding the foregoing, the Committee
may otherwise define Termination of Employment in the Award Agreement or, if no rights of a Participant are reduced, may otherwise
define Termination of Employment thereafter, provided that any such change to the definition of the term “Termination of
Employment” does not subject the applicable Award to Section 409A of the Code.

 

2.51       “Transfer”
means: (a) when used as a noun, any direct or indirect transfer, sale, assignment, pledge, hypothecation, encumbrance or other
disposition (including the issuance of equity in any entity), whether for value or no value and whether voluntary or involuntary
(including by operation of law), and (b) when used as a verb, to directly or indirectly transfer, sell, assign, pledge, encumber,
charge, hypothecate or otherwise dispose of (including the issuance of equity in any entity) whether for value or for no value
and whether voluntarily or involuntarily (including by operation of law). “Transferred” and “Transferable”
shall have a correlative meaning.

 

Article
III

ADMINISTRATION

 

3.1         The
Committee. The Plan shall be administered and interpreted by the Committee. To the extent required by applicable law, rule
or regulation, it is intended that each member of the Committee shall qualify as (a) a “non-employee director” under
Rule 16b-3, (b) an “outside director” under Section 162(m) of the Code, and (c) an “independent director”
under the rules of any national securities exchange or national securities association, as applicable. If it is later determined
that one or more members of the Committee do not so qualify, actions taken by the Committee prior to such determination shall be
valid despite such failure to qualify.

 

3.2         Grants
of Awards. The Committee shall have full authority to grant, pursuant to the terms of the Plan, to Eligible Individuals:
(i) Stock Options, (ii) Stock Appreciation Rights, (iii) Restricted Stock Awards, (iv) Performance Awards,
(v) Other Stock-Based Awards, and (vi) Other Cash-Based Awards. In particular, the Committee shall have the authority:

 

(a)       to
select the Eligible Individuals to whom Awards may from time to time be granted hereunder;

 

    	 	6	 

     

    

 

(b)       to
determine whether and to what extent Awards, or any combination thereof, are to be granted hereunder to one or more Eligible Individuals;

 

(c)       to
determine the number of shares of Common Stock to be covered by each Award granted hereunder;

 

(d)       to
determine the terms and conditions, not inconsistent with the terms of the Plan, of any Award granted hereunder (including, but
not limited to, the exercise or purchase price (if any), any restriction or limitation, any vesting schedule or acceleration thereof,
or any forfeiture restrictions or waiver thereof, regarding any Award and, as applicable, the shares of Common Stock relating thereto,
based on such factors, if any, as the Committee shall determine, in its sole discretion);

 

(e)       to
determine the amount of cash, if any, to be covered by each Award granted hereunder;

 

(f)       to
determine whether, to what extent and under what circumstances grants of Options and other Awards under the Plan are to operate
on a tandem basis and/or in conjunction with or apart from other awards made by the Company outside of the Plan;

 

(g)       to
determine whether and under what circumstances a Stock Option may be settled in cash, Common Stock and/or Restricted Stock under
Section ;

 

(h)       to
determine whether a Stock Option is an Incentive Stock Option or Non-Qualified Stock Option;

 

(i)       to
impose a “blackout” period during which Options may not be exercised;

 

(j)       to
determine whether to require a Participant, as a condition of the granting of any Award, to not sell or otherwise dispose of shares
acquired pursuant to the exercise of an Award for a period of time as determined by the Committee, in its sole discretion, following
the date of the acquisition of such Award;

 

(k)       to
modify, extend or renew an Award, subject to and Section , provided, however, that such action does not subject the
Award to Section 409A of the Code without the consent of the Participant; and

 

(l)       solely
to the extent permitted by applicable law, to determine whether, to what extent and under what circumstances to provide loans (which
may be on a recourse basis and shall bear interest at the rate the Committee shall provide) to Participants in order to exercise
Options under the Plan.

 

    	 	7	 

     

    

 

3.3         Guidelines.
Subject to hereof, the Committee shall have the authority to adopt, alter and repeal such administrative rules, guidelines and
practices governing the Plan and perform all acts, including the delegation of its responsibilities (to the extent permitted by
applicable law and applicable stock exchange rules), as it shall, from time to time, deem advisable; to construe and interpret
the terms and provisions of the Plan and any Award issued under the Plan (and any agreements relating thereto); and to otherwise
supervise the administration of the Plan. The Committee may correct any defect, supply any omission or reconcile any inconsistency
in the Plan or in any agreement relating thereto in the manner and to the extent it shall deem necessary to effectuate the purpose
and intent of the Plan. The Committee may adopt special guidelines and provisions for Persons who are residing in or employed in,
or subject to, the taxes of, any domestic or foreign jurisdictions to comply with applicable tax and securities laws of such domestic
or foreign jurisdictions. Notwithstanding the foregoing, no action of the Committee under this Section shall impair the rights
of any Participant without the Participant’s consent. To the extent applicable, the Plan is intended to comply with the applicable
requirements of Rule 16b-3, and with respect to Awards intended to be “performance-based,” the applicable provisions
of Section 162(m) of the Code, and the Plan shall be limited, construed and interpreted in a manner so as to comply therewith.

 

3.4         Decisions
Final. Any decision, interpretation or other action made or taken in good faith by or at the direction of the Company,
the Board or the Committee (or any of its members) arising out of or in connection with the Plan shall be within the absolute discretion
of all and each of them, as the case may be, and shall be final, binding and conclusive on the Company and all employees and Participants
and their respective heirs, executors, administrators, successors and assigns.

 

3.5         Procedures.
If the Committee is appointed, the Board shall designate one of the members of the Committee as chairman and the Committee shall
hold meetings, subject to the By-Laws of the Company, at such times and places as it shall deem advisable, including, without limitation,
by telephone conference or by written consent to the extent permitted by applicable law. A majority of the Committee members shall
constitute a quorum. All determinations of the Committee shall be made by a majority of its members. Any decision or determination
reduced to writing and signed by all of the Committee members in accordance with the By-Laws of the Company, shall be fully effective
as if it had been made by a vote at a meeting duly called and held. The Committee shall keep minutes of its meetings and shall
make such rules and regulations for the conduct of its business as it shall deem advisable.

 

3.6         Designation
of Consultants/Liability.

 

(a)       The
Committee may designate employees of the Company and professional advisors to assist the Committee in the administration of the
Plan and (to the extent permitted by applicable law and applicable exchange rules) may grant authority to officers to grant Awards
and/or execute agreements or other documents on behalf of the Committee. In the event of any designation of authority hereunder,
subject to applicable law, applicable stock exchange rules and any limitations imposed by the Committee in connection with such
designation, such designee or designees shall have the power and authority to take such actions, exercise such powers and make
such determinations that are otherwise specifically designated to the Committee hereunder.

 

(b)       The
Committee may employ such legal counsel, consultants and agents as it may deem desirable for the administration of the Plan and
may rely upon any opinion received from any such counsel or consultant and any computation received from any such consultant or
agent. Expenses incurred by the Committee or the Board in the engagement of any such counsel, consultant or agent shall be paid
by the Company. The Committee, its members and any Person designated pursuant to Section shall not be liable for any action or
determination made in good faith with respect to the Plan. To the maximum extent permitted by applicable law, no officer of the
Company or member or former member of the Committee or of the Board shall be liable for any action or determination made in good
faith with respect to the Plan or any Award granted under it.

 

    	 	8	 

     

    

 

3.7         Indemnification.
To the maximum extent permitted by applicable law and the Certificate of Incorporation and By-Laws of the Company and to the extent
not covered by insurance directly insuring such Person, each officer or employee of the Company or any Affiliate and member or
former member of the Committee or the Board shall be indemnified and held harmless by the Company against any cost or expense (including
reasonable fees of counsel reasonably acceptable to the Committee) or liability (including any sum paid in settlement of a claim
with the approval of the Committee), and advanced amounts necessary to pay the foregoing at the earliest time and to the fullest
extent permitted, arising out of any act or omission to act in connection with the administration of the Plan, except to the extent
arising out of such officer’s, employee’s, member’s or former member’s own fraud or bad faith. Such indemnification
shall be in addition to any right of indemnification the employees, officers, directors or members or former officers, directors
or members may have under any separate agreement or contract, applicable law and/or the Certificate of Incorporation or By-Laws
of the Company or any Affiliate. Notwithstanding anything else herein, this indemnification will not apply to the actions or determinations
made by an individual with regard to Awards granted to such individual under the Plan.

 

Article
IV

SHARE LIMITATION

 

4.1         Shares.
The aggregate number of shares of Common Stock that may be issued or used for reference purposes or with respect to which Awards
may be granted under the Plan shall not exceed 9,067,917 shares (subject to any increase or decrease pursuant to Section ), which
may be either authorized and unissued Common Stock or Common Stock held in or acquired for the treasury of the Company or both.
The maximum number of shares of Common Stock with respect to which Incentive Stock Options may be granted under the Plan shall
be 9,067,917 shares. If any Option, Stock Appreciation Right or Other Stock-Based Awards granted under the Plan expires, terminates
or is canceled for any reason without having been exercised in full, the number of shares of Common Stock underlying any unexercised
Award shall again be available for the purpose of Awards under the Plan. If any shares of Restricted Stock, Performance Awards
or Other Stock-Based Awards denominated in shares of Common Stock awarded under the Plan to a Participant are forfeited for any
reason, the number of forfeited shares of Restricted Stock, Performance Awards or Other Stock-Based Awards denominated in shares
of Common Stock shall again be available for purposes of Awards under the Plan. If any shares of Common Stock are (i) withheld
to satisfy tax withholding obligations on an Award issued under the Plan, (ii) tendered in order to satisfy the exercise price
due with respect to an Award issued under the Plan, or (iii) repurchased by the Company using proceeds received upon exercise of
a Stock Option, the number of shares of Common Stock so withheld, tendered or repurchased, as applicable, shall not be available
for purposes of future Awards under the Plan. If a Stock Appreciation Right or a Limited Stock Appreciation Right is granted in
tandem with an Option, such grant shall only apply once against the maximum number of shares of Common Stock which may be issued
under the Plan. Any Award under the Plan settled in cash shall not be counted against the foregoing maximum share limitations.
The maximum number of shares of Common Stock subject to any Award of Stock Options, or Stock Appreciation Rights which may be granted
under the Plan during any fiscal year of the Company to any Participant shall be 3,022,639 shares (which shall be subject to any
further increase or decrease pursuant to Section ). The maximum grant date fair value of any Award granted to any Eligible Employee
or Consultant for services as a director during any calendar year shall not exceed $500,000.

 

    	 	9	 

     

    

 

(a)       Individual
Participant Limitations. To the extent required by Section 162(m) of the Code for Awards under the Plan to qualify as “performance-based
compensation,” the following individual Participant limitations shall apply:

 

(i)       The
maximum number of shares of Common Stock subject to any Award of Stock Options, or Stock Appreciation Rights, or shares of Restricted
Stock, or Other Stock-Based Awards for which the grant of such Award or the lapse of the relevant Restriction Period is subject
to the attainment of Performance Goals in accordance with Section which may be granted under the Plan during any fiscal year of
the Company to any Participant shall be 3,022,639 shares per type of Award (which shall be subject to any further increase or decrease
pursuant to Section ), provided that the maximum number of shares of Common Stock for all types of Awards does not exceed 3,022,639
shares (which shall be subject to any further increase or decrease pursuant to Section ) during any fiscal year of the Company.
If a Tandem Stock Appreciation Right is granted or a Limited Stock Appreciation Right is granted in tandem with a Stock Option,
it shall apply against the Participant’s individual share limitations for both Stock Appreciation Rights and Stock Options.

 

(ii)       There
are no annual individual share limitations applicable to Participants on Restricted Stock or Other Stock-Based Awards for which
the grant, vesting or payment (as applicable) of any such Award is not subject to the attainment of Performance Goals.

 

(iii)       The
maximum number of shares of Common Stock subject to any Performance Award which may be granted under the Plan during any fiscal
year of the Company to any Participant shall be 3,022,639 shares (which shall be subject to any further increase or decrease pursuant
to Section ) with respect to any fiscal year of the Company.

 

(iv)       The
maximum value of a cash payment made under a Performance Award which may be granted under the Plan with respect to any fiscal year
of the Company to any Participant shall be $10,000,000.

 

(v)       The
individual Participant limitations set forth in this Section (other than Section ) shall be cumulative; that is, to the extent
that shares of Common Stock for which Awards are permitted to be granted to a Participant during a fiscal year are not covered
by an Award to such Participant in a fiscal year, the number of shares of Common Stock available for Awards to such Participant
shall automatically increase in the subsequent fiscal years during the term of the Plan until used.

 

(b)       Annual
Non-Employee Director Award Limitation. The aggregate grant date fair value (computed as of the date of grant in accordance
with applicable financial accounting rules) of all Awards granted under the Plan to any individual Non-Employee Director in any
fiscal year of the Company (excluding Awards made pursuant to deferred compensation arrangements in lieu of all or a portion of
cash retainers and any stock dividends payable in respect of outstanding Awards) shall not exceed $500,000.

 

    	 	10	 

     

    

 

4.2         Changes.

 

(a)       The
existence of the Plan and the Awards granted hereunder shall not affect in any way the right or power of the Board, the Committee
or the stockholders of the Company to make or authorize (i) any adjustment, recapitalization, reorganization, stock split, or other
change in the Company’s capital structure or its business, (ii) any merger or consolidation of the Company or any Affiliate,
(iii) any issuance of bonds, debentures, preferred or prior preference stock ahead of or affecting the Common Stock, (iv) the dissolution
or liquidation of the Company or any Affiliate, (v) any sale or transfer of all or part of the assets or business of the Company
or any Affiliate or (vi) any other corporate act or proceeding.

 

(b)       Subject
to the provisions of Section :

 

(i)       If
the Company at any time subdivides (by any split, recapitalization or otherwise) the outstanding Common Stock into a greater number
of shares of Common Stock, or combines (by reverse split, combination or otherwise) its outstanding Common Stock into a lesser
number of shares of Common Stock, then the respective exercise prices for outstanding Awards that provide for a Participant elected
exercise and the number of shares of Common Stock covered by outstanding Awards shall be appropriately adjusted by the Committee
to prevent dilution or enlargement of the rights granted to, or available for, Participants under the Plan.

 

(ii)       Excepting
transactions covered by Section , if the Company effects any merger, consolidation, statutory exchange, spin-off, reorganization,
sale or transfer of all or substantially all the Company’s assets or business, or other corporate transaction or event in
such a manner that the Company’s outstanding shares of Common Stock are converted into the right to receive (or the holders
of Common Stock are entitled to receive in exchange therefor), either immediately or upon liquidation of the Company, securities
or other property of the Company or other entity (each, a “Reorganization”), then, subject to the provisions
of Section , (A) the aggregate number or kind of securities that thereafter may be issued under the Plan, (B) the number or kind
of securities or other property (including cash) to be issued pursuant to Awards granted under the Plan (including as a result
of the assumption of the Plan and the obligations hereunder by a successor entity, as applicable), or (C) the purchase price thereof,
shall be appropriately adjusted by the Committee to prevent dilution or enlargement of the rights granted to, or available for,
Participants under the Plan.

 

(iii)       If
there shall occur any change in the capital structure of the Company other than those covered by Section or , including by reason
of any extraordinary dividend (whether cash or equity), any conversion, any adjustment, any issuance of any class of securities
convertible or exercisable into, or exercisable for, any class of equity securities of the Company, then the Committee may adjust
any Award and make such other adjustments to the Plan to prevent dilution or enlargement of the rights granted to, or available
for, Participants under the Plan.

 

    	 	11	 

     

    

 

(iv)       Any
such adjustment determined by the Committee pursuant to this Section shall be final, binding and conclusive on the Company and
all Participants and their respective heirs, executors, administrators, successors and permitted assigns. Any adjustment to, or
assumption or substitution of, an Award under this Section shall be intended to comply with the requirements of Section 409A of
the Code and Treasury Regulation §1.424-1 (and any amendments thereto), to the extent applicable. Except as expressly provided
in this Section or in the applicable Award Agreement, a Participant shall have no additional rights under the Plan by reason of
any transaction or event described in this Section .

 

(v)       Fractional
shares of Common Stock resulting from any adjustment in Awards pursuant to Section or this Section shall be aggregated until, and
eliminated at, the time of exercise or payment by rounding-down for fractions less than one-half and rounding-up for fractions
equal to or greater than one-half. No cash settlements shall be required with respect to fractional shares eliminated by rounding.
Notice of any adjustment shall be given by the Committee to each Participant whose Award has been adjusted and such adjustment
(whether or not such notice is given) shall be effective and binding for all purposes of the Plan.

 

4.3       Minimum
Purchase Price. Notwithstanding any provision of the Plan to the contrary, if authorized but previously unissued shares
of Common Stock are issued under the Plan, such shares shall not be issued for a consideration that is less than as permitted under
applicable law.

 

4.4       Minimum
Vesting Period. Except with respect to a maximum of five percent (5%) of the number of shares reserved under the Plan pursuant
to Section (subject to any increase or decrease pursuant to Section ), each Award Agreement will require that an Award be subject
to a minimum vesting period of at least one (1) year commencing from the grant date, or with respect to Awards that vest upon the
attainment of Performance Goals, a Performance Period that is at least one (1) year. For the purpose of clarity, this Section will
not prevent the Committee from accelerating the vesting of any Award in accordance with any of the provisions set forth in this
Plan.

 

Article
V

ELIGIBILITY

 

5.1       General
Eligibility. All current and prospective Eligible Individuals are eligible to be granted Awards. Eligibility for the grant
of Awards and actual participation in the Plan shall be determined by the Committee in its sole discretion.

 

5.2       Incentive
Stock Options. Notwithstanding the foregoing, only Eligible Employees of the Company, its Subsidiaries and its Parent (if
any) are eligible to be granted Incentive Stock Options under the Plan. Eligibility for the grant of an Incentive Stock Option
and actual participation in the Plan shall be determined by the Committee in its sole discretion.

 

5.3       General
Requirement. The vesting and exercise of Awards granted to a prospective Eligible Individual are conditioned upon such
individual actually becoming an Eligible Employee, Consultant or Non-Employee Director, respectively.

 

    	 	12	 

     

    

 

Article
VI

STOCK OPTIONS

 

6.1         Options.
Stock Options may be granted alone or in addition to other Awards granted under the Plan. Each Stock Option granted under the Plan
shall be of one of two types: (a) an Incentive Stock Option or (b) a Non-Qualified Stock Option.

 

6.2         Grants.
The Committee shall have the authority to grant to any Eligible Employee one or more Incentive Stock Options, Non-Qualified Stock
Options, or both types of Stock Options. The Committee shall have the authority to grant any Consultant or Non-Employee Director
one or more Non-Qualified Stock Options. To the extent that any Stock Option does not qualify as an Incentive Stock Option (whether
because of its provisions or the time or manner of its exercise or otherwise), such Stock Option or the portion thereof which does
not so qualify shall constitute a separate Non-Qualified Stock Option.

 

6.3         Incentive
Stock Options. Notwithstanding anything in the Plan to the contrary, no term of the Plan relating to Incentive Stock Options
shall be interpreted, amended or altered, nor shall any discretion or authority granted under the Plan be so exercised, so as to
disqualify the Plan under Section 422 of the Code, or, without the consent of the Participants affected, to disqualify any
Incentive Stock Option under such Section 422.

 

6.4         Terms
of Options. Options granted under the Plan shall be subject to the following terms and conditions and shall be in such
form and contain such additional terms and conditions, not inconsistent with the terms of the Plan, as the Committee shall deem
desirable:

 

(a)       Exercise
Price. The exercise price per share of Common Stock subject to a Stock Option shall be determined by the Committee at the time
of grant, provided that the per share exercise price of a Stock Option shall not be less than 100% (or, in the case of an Incentive
Stock Option granted to a Ten Percent Stockholder, 110%) of the Fair Market Value of the Common Stock at the date of grant.

 

(b)       Stock
Option Term. The term of each Stock Option shall be fixed by the Committee, provided that no Stock Option shall be exercisable
more than ten years after the date the Option is granted; and provided, further, that the term of an Incentive Stock
Option granted to a Ten Percent Stockholder shall not exceed five years.

 

(c)       Exercisability.
Unless otherwise provided by the Committee in accordance with the provisions of this Section , Stock Options granted under the
Plan shall be exercisable at such time or times and subject to such terms and conditions as shall be determined by the Committee
at the time of grant. If the Committee provides, in its discretion, that any Stock Option is exercisable subject to certain limitations
(including, without limitation, that such Stock Option is exercisable only in installments or within certain time periods), the
Committee may waive such limitations on the exercisability at any time at or after the time of grant in whole or in part (including,
without limitation, waiver of the installment exercise provisions or acceleration of the time at which such Stock Option may be
exercised), based on such factors, if any, as the Committee shall determine, in its sole discretion.

 

    	 	13	 

     

    

 

(d)       Method
of Exercise. Subject to whatever installment exercise and waiting period provisions apply under Section , to the extent vested,
Stock Options may be exercised in whole or in part at any time during the Option term, by giving written notice of exercise to
the Company specifying the number of shares of Common Stock to be purchased. Such notice shall be accompanied by payment in full
of the purchase price as follows: (i) in cash or by check, bank draft or money order payable to the order of the Company; (ii)
solely to the extent permitted by applicable law, if the Common Stock is traded on a national securities exchange, and the Committee
authorizes, through a procedure whereby the Participant delivers irrevocable instructions to a broker reasonably acceptable to
the Committee to deliver promptly to the Company an amount equal to the purchase price; (iii) having the Company withhold shares
of Common Stock issuable upon exercise of the Stock Option, or by payment in full or in part in the form of Common Stock owned
by the Participant, based on the Fair Market Value of the Common Stock on the payment date as determined by the Committee; or (iv)
on such other terms and conditions as may be acceptable to the Committee (including, without limitation having the Company withhold
shares of Common Stock issuable upon exercise of the Stock Option, or by payment in full or in part in the form of Common Stock
owned by the Participant, based on the Fair Market Value of the Common Stock on the payment date as determined by the Committee).
No shares of Common Stock shall be issued until payment therefor, as provided herein, has been made or provided for.

 

(e)       Non-Transferability
of Options. No Stock Option shall be Transferable by the Participant other than by will or by the laws of descent and distribution,
and all Stock Options shall be exercisable, during the Participant’s lifetime, only by the Participant. Notwithstanding the
foregoing, the Committee may determine, in its sole discretion, at the time of grant or thereafter that a Non-Qualified Stock Option
that is otherwise not Transferable pursuant to this Section is Transferable to a Family Member in whole or in part and in such
circumstances, and under such conditions, as specified by the Committee. A Non-Qualified Stock Option that is Transferred to a
Family Member pursuant to the preceding sentence (i) may not be subsequently Transferred other than by will or by the laws of descent
and distribution and (ii) remains subject to the terms of the Plan and the applicable Award Agreement. Any shares of Common Stock
acquired upon the exercise of a Non-Qualified Stock Option by a permissible transferee of a Non-Qualified Stock Option or a permissible
transferee pursuant to a Transfer after the exercise of the Non-Qualified Stock Option shall be subject to the terms of the Plan
and the applicable Award Agreement.

 

(f)       Termination
by Death or Disability. Unless otherwise determined by the Committee at the time of grant, or if no rights of the Participant
are reduced, thereafter, if a Participant’s Termination is by reason of death or Disability, all Stock Options that are held
by such Participant that are vested and exercisable at the time of the Participant’s Termination may be exercised by the
Participant (or in the case of the Participant’s death, by the legal representative of the Participant’s estate) at
any time within a period of one year from the date of such Termination, but in no event beyond the expiration of the stated term
of such Stock Options; provided, however, that, in the event of a Participant’s Termination by reason of Disability, if the
Participant dies within such exercise period, all unexercised Stock Options held by such Participant shall thereafter be exercisable,
to the extent to which they were exercisable at the time of death, for a period of one year from the date of such death, but in
no event beyond the expiration of the stated term of such Stock Options.

 

    	 	14	 

     

    

 

(g)       Involuntary
Termination Without Cause. Unless otherwise determined by the Committee at the time of grant, or if no rights of the Participant
are reduced, thereafter, if a Participant’s Termination is by involuntary termination by the Company without Cause, all Stock
Options that are held by such Participant that are vested and exercisable at the time of the Participant’s Termination may
be exercised by the Participant at any time within a period of 90 days from the date of such Termination, but in no event beyond
the expiration of the stated term of such Stock Options.

 

(h)       Voluntary
Resignation. Unless otherwise determined by the Committee at the time of grant, or if no rights of the Participant are reduced,
thereafter, if a Participant’s Termination is voluntary (other than a voluntary termination described in Section (y) hereof),
all Stock Options that are held by such Participant that are vested and exercisable at the time of the Participant’s Termination
may be exercised by the Participant at any time within a period of 90 days from the date of such Termination, but in no event beyond
the expiration of the stated term of such Stock Options.

 

(i)       Termination
for Cause. Unless otherwise determined by the Committee at the time of grant, or if no rights of the Participant are reduced,
thereafter, if a Participant’s Termination (x) is for Cause or (y) is a voluntary Termination (as provided in Section ) after
the occurrence of an event that would be grounds for a Termination for Cause, all Stock Options, whether vested or not vested,
that are held by such Participant shall thereupon terminate and expire as of the date of such Termination.

 

(j)       Unvested
Stock Options. Unless otherwise determined by the Committee at the time of grant, or if no rights of the Participant are reduced,
thereafter, Stock Options that are not vested as of the date of a Participant’s Termination for any reason shall terminate
and expire as of the date of such Termination.

 

(k)       Incentive
Stock Option Limitations. To the extent that the aggregate Fair Market Value (determined as of the time of grant) of the Common
Stock with respect to which Incentive Stock Options are exercisable for the first time by an Eligible Employee during any calendar
year under the Plan and/or any other stock option plan of the Company, any Subsidiary or any Parent exceeds $100,000, such Options
shall be treated as Non-Qualified Stock Options. In addition, if an Eligible Employee does not remain employed by the Company,
any Subsidiary or any Parent at all times from the time an Incentive Stock Option is granted until three months prior to the date
of exercise thereof (or such other period as required by applicable law), such Stock Option shall be treated as a Non-Qualified
Stock Option. Should any provision of the Plan not be necessary in order for the Stock Options to qualify as Incentive Stock Options,
or should any additional provisions be required, the Committee may amend the Plan accordingly, without the necessity of obtaining
the approval of the stockholders of the Company.

 

    	 	15	 

     

    

 

(l)       Form,
Modification, Extension and Renewal of Stock Options. Subject to the terms and conditions and within the limitations of the
Plan, Stock Options shall be evidenced by such form of agreement or grant as is approved by the Committee, and the Committee may
(i) modify, extend or renew outstanding Stock Options granted under the Plan (provided that the rights of a Participant are
not reduced without such Participant’s consent and provided further that such action does not subject the Stock Options to
Section 409A of the Code without the consent of the Participant), and (ii) accept the surrender of outstanding Stock Options (to
the extent not theretofore exercised) and authorize the granting of new Stock Options in substitution therefor (to the extent not
theretofore exercised). Notwithstanding the foregoing, an outstanding Option may not be modified to reduce the exercise price thereof
nor may a new Option at a lower price be substituted for a surrendered Option (other than adjustments or substitutions in accordance
with Section ), unless such action is approved by the stockholders of the Company.

 

(m)       Deferred
Delivery of Common Stock. The Committee may in its discretion permit Participants to defer delivery of Common Stock acquired
pursuant to a Participant’s exercise of an Option in accordance with the terms and conditions established by the Committee
in the applicable Award Agreement, which shall be intended to comply with the requirements of Section 409A of the Code.

 

(n)       Early
Exercise. The Committee may provide that a Stock Option include a provision whereby the Participant may elect at any time before
the Participant’s Termination to exercise the Stock Option as to any part or all of the shares of Common Stock subject to
the Stock Option prior to the full vesting of the Stock Option and such shares shall be subject to the provisions of and be treated
as Restricted Stock. Unvested shares of Common Stock so purchased may be subject to a repurchase option in favor of the Company
or to any other restriction the Committee determines to be appropriate.

 

(o)       Other
Terms and Conditions. The Committee may include a provision in an Award Agreement providing for the automatic exercise of a
Non-Qualified Stock Option on a cashless basis on the last day of the term of such Option if the Participant has failed to exercise
the Non-Qualified Stock Option as of such date, with respect to which the Fair Market Value of the shares of Common Stock underlying
the Non-Qualified Stock Option exceeds the exercise price of such Non-Qualified Stock Option on the date of expiration of such
Option, subject to Section . Stock Options may contain such other provisions, which shall not be inconsistent with any of the terms
of the Plan, as the Committee shall deem appropriate.

 

Article
VII

STOCK APPRECIATION RIGHTS

 

7.1         Terms
and Conditions of Stock Appreciation Rights. Stock Appreciation Rights granted hereunder shall be subject to such
terms and conditions, not inconsistent with the provisions of the Plan, as shall be determined from time to time by the Committee,
and the following:

 

(a)       Exercise
Price. The exercise price per share of Common Stock subject to a Stock Appreciation Right shall be determined by the Committee
at the time of grant, provided that the per share exercise price of a Stock Appreciation Right shall not be less than 100% of
the Fair Market Value of the Common Stock at the time of grant.

 

(b)       Term.
The term of each Stock Appreciation Right shall be fixed by the Committee, but shall not be greater than ten years after the date
the right is granted.

 

    	 	16	 

     

    

 

(c)       Exercisability.
Unless otherwise provided by the Committee in accordance with the provisions of this Section , Stock Appreciation Rights granted
under the Plan shall be exercisable at such time or times and subject to such terms and conditions as shall be determined by the
Committee at the time of grant. If the Committee provides, in its discretion, that any such right is exercisable subject to certain
limitations (including, without limitation, that it is exercisable only in installments or within certain time periods), the Committee
may waive such limitations on the exercisability at any time at or after grant in whole or in part (including, without limitation,
waiver of the installment exercise provisions or acceleration of the time at which such right may be exercised), based on such
factors, if any, as the Committee shall determine, in its sole discretion.

 

(d)       Method
of Exercise. Subject to whatever installment exercise and waiting period provisions apply under Section , Stock Appreciation
Rights may be exercised in whole or in part at any time in accordance with the applicable Award Agreement, by giving written notice
of exercise to the Company specifying the number of Stock Appreciation Rights to be exercised.

 

(e)       Payment.
Upon the exercise of a Stock Appreciation Right, a Participant shall be entitled to receive, for each right exercised, up to, but
no more than, an amount in cash and/or Common Stock (as chosen by the Committee in its sole discretion) equal in value to the excess
of the Fair Market Value of one share of Common Stock on the date that the right is exercised over the Fair Market Value of one
share of Common Stock on the date that the right was awarded to the Participant.

 

(f)       Termination.
Unless otherwise determined by the Committee at grant or, if no rights of the Participant are reduced, thereafter, subject to the
provisions of the applicable Award Agreement and the Plan, upon a Participant’s Termination for any reason, Stock Appreciation
Rights will remain exercisable following a Participant’s Termination on the same basis as Stock Options would be exercisable
following a Participant’s Termination in accordance with the provisions of Sections through .

 

(g)       Non-Transferability.
No Stock Appreciation Rights shall be Transferable by the Participant other than by will or by the laws of descent and distribution,
and all such rights shall be exercisable, during the Participant’s lifetime, only by the Participant.

 

7.2         Limited
Stock Appreciation Rights. Limited Stock Appreciation Rights may be exercised only upon the occurrence of a Change
in Control or such other event as the Committee may, in its sole discretion, designate at the time of grant or thereafter. Upon
the exercise of Limited Stock Appreciation Rights, except as otherwise provided in an Award Agreement, the Participant shall receive
in cash and/or Common Stock, as determined by the Committee, an amount equal to the amount set forth in Section with respect to
Stock Appreciation Rights.

 

7.3         Other
Terms and Conditions. The Committee may include a provision in an Award Agreement providing for the automatic exercise
of a Stock Appreciation Right on a cashless basis on the last day of the term of such Stock Appreciation Right if the Participant
has failed to exercise the Stock Appreciation Right as of such date, with respect to which the Fair Market Value of the shares
of Common Stock underlying the Stock Appreciation Right exceeds the exercise price of such Stock Appreciation Right on the date
of expiration of such Stock Appreciation Right, subject to Section . Stock Appreciation Rights may contain such other provisions,
which shall not be inconsistent with any of the terms of the Plan, as the Committee shall deem appropriate.

 

    	 	17	 

     

    

 

Article
VIII

RESTRICTED STOCK

 

8.1         Awards
of Restricted Stock. Shares of Restricted Stock may be issued either alone or in addition to other Awards granted under
the Plan. The Committee shall determine the Eligible Individuals, to whom, and the time or times at which, grants of Restricted
Stock shall be made, the number of shares to be awarded, the price (if any) to be paid by the Participant (subject to Section ),
the time or times within which such Awards may be subject to forfeiture, the vesting schedule and rights to acceleration thereof,
and all other terms and conditions of the Awards.

 

The Committee may condition
the grant or vesting of Restricted Stock upon the attainment of specified performance targets (including the Performance Goals)
or such other factor as the Committee may determine in its sole discretion, including to comply with the requirements of Section
162(m) of the Code.

 

8.2         Awards
and Certificates. Eligible Individuals selected to receive Restricted Stock shall not have any right with respect to such
Award, unless and until such Participant has delivered a fully executed copy of the agreement evidencing the Award to the Company,
to the extent required by the Committee, and has otherwise complied with the applicable terms and conditions of such Award. Further,
such Award shall be subject to the following conditions:

 

(a)       Purchase
Price. The purchase price of Restricted Stock shall be fixed by the Committee. Subject to Section , the purchase price for
shares of Restricted Stock may be zero to the extent permitted by applicable law, and, to the extent not so permitted, such purchase
price may not be less than par value.

 

(b)       Acceptance.
Awards of Restricted Stock must be accepted within a period of 60 days (or such shorter period as the Committee may specify at
grant) after the grant date, by executing a Restricted Stock agreement and by paying whatever price (if any) the Committee has
designated thereunder.

 

(c)       Legend.
Each Participant receiving Restricted Stock shall be issued a stock certificate in respect of such shares of Restricted Stock,
unless the Committee elects to use another system, such as book entries by the transfer agent, as evidencing ownership of shares
of Restricted Stock. Such certificate shall be registered in the name of such Participant, and shall, in addition to such legends
required by applicable securities laws, bear an appropriate legend referring to the terms, conditions, and restrictions applicable
to such Award, substantially in the following form:

 

“The anticipation, alienation,
attachment, sale, transfer, assignment, pledge, encumbrance or charge of the shares of stock represented hereby are subject to
the terms and conditions (including forfeiture) of the The Simply Good Foods Company (the “Company”) 2017 Omnibus Incentive
Plan (the “Plan”) and an Agreement entered into between the registered owner and the Company dated __________. Copies
of such Plan and Agreement are on file at the principal office of the Company.”

 

    	 	18	 

     

    

 

(d)       Custody.
If stock certificates are issued in respect of shares of Restricted Stock, the Committee may require that any stock certificates
evidencing such shares be held in custody by the Company until the restrictions thereon shall have lapsed, and that, as a condition
of any grant of Restricted Stock, the Participant shall have delivered a duly signed stock power or other instruments of assignment
(including a power of attorney), each endorsed in blank with a guarantee of signature if deemed necessary or appropriate by the
Company, which would permit transfer to the Company of all or a portion of the shares subject to the Restricted Stock Award in
the event that such Award is forfeited in whole or part.

 

8.3         Restrictions
and Conditions. The shares of Restricted Stock awarded pursuant to the Plan shall be subject to the following restrictions
and conditions:

 

(a)       Restriction
Period. The Participant shall not be permitted to Transfer shares of Restricted Stock awarded under the Plan during the period
or periods set by the Committee (the “Restriction Period”) commencing on the date of such Award, as set
forth in the Restricted Stock Award Agreement and such agreement shall set forth a vesting schedule and any event that would accelerate
vesting of the shares of Restricted Stock. Within these limits, based on service, attainment of Performance Goals pursuant to Section
and/or such other factors or criteria as the Committee may determine in its sole discretion, the Committee may condition the grant
or provide for the lapse of such restrictions in installments in whole or in part, or may accelerate the vesting of all or any
part of any Restricted Stock Award and/or waive the deferral limitations for all or any part of any Restricted Stock Award.

 

(i)       If
the grant of shares of Restricted Stock or the lapse of restrictions is based on the attainment of Performance Goals, the Committee
shall establish the objective Performance Goals and the applicable vesting percentage of the Restricted Stock applicable to each
Participant or class of Participants in writing prior to the beginning of the applicable fiscal year or at such later date as otherwise
determined by the Committee and while the outcome of the Performance Goals are substantially uncertain. Such Performance Goals
may incorporate provisions for disregarding (or adjusting for) changes in accounting methods, corporate transactions (including,
without limitation, dispositions and acquisitions) and other similar type events or circumstances. With regard to a Restricted
Stock Award that is intended to comply with Section 162(m) of the Code, to the extent that any such provision would create impermissible
discretion under Section 162(m) of the Code or otherwise violate Section 162(m) of the Code, such provision shall be of no force
or effect.

 

(b)       Rights
as a Stockholder. Except as provided in Section and this Section or as otherwise determined by the Committee in an Award Agreement,
the Participant shall have, with respect to the shares of Restricted Stock, all of the rights of a holder of shares of Common Stock
of the Company, including, without limitation, the right to receive dividends, the right to vote such shares and, subject to and
conditioned upon the full vesting of shares of Restricted Stock, the right to tender such shares. Payment of dividends shall be
deferred until, and conditioned upon, the expiration of the applicable Restriction Period.

 

    	 	19	 

     

    

 

(c)       Termination.
Unless otherwise determined by the Committee at grant or, if no rights of the Participant are reduced, thereafter, subject to the
applicable provisions of the Award Agreement and the Plan, upon a Participant’s Termination for any reason during the relevant
Restriction Period, all Restricted Stock still subject to restriction will be forfeited in accordance with the terms and conditions
established by the Committee at grant or thereafter.

(d)       Lapse
of Restrictions. If and when the Restriction Period expires without a prior forfeiture of the Restricted Stock, the certificates
for such shares shall be delivered to the Participant. All legends shall be removed from said certificates at the time of delivery
to the Participant, except as otherwise required by applicable law or other limitations imposed by the Committee.

 

Article
IX

PERFORMANCE AWARDS

 

9.1         Performance
Awards. The Committee may grant a Performance Award to a Participant payable upon the attainment of specific Performance
Goals. The Committee may grant Performance Awards that are intended to qualify as “performance-based compensation”
under Section 162(m) of the Code, as well as Performance Awards that are not intended to qualify as “performance-based compensation”
under Section 162(m) of the Code. If the Performance Award is payable in shares of Common Stock, such shares shall be transferable
to the Participant only upon attainment of the relevant Performance Goal in accordance with . If the Performance Award is payable
in cash, it may be paid upon the attainment of the relevant Performance Goals either in cash or in shares of Common Stock (based
on the then current Fair Market Value of such shares), as determined by the Committee, in its sole and absolute discretion. Each
Performance Award shall be evidenced by an Award Agreement in such form that is not inconsistent with the Plan and that the Committee
may from time to time approve. With respect to Performance Awards that are intended to qualify as “performance-based compensation”
under Section 162(m) of the Code, the Committee shall condition the right to payment of any Performance Award upon the attainment
of objective Performance Goals established pursuant to Section .

 

9.2        Terms
and Conditions. Performance Awards awarded pursuant to this shall be subject to the following terms and conditions:

 

(a)       Earning
of Performance Award. At the expiration of the applicable Performance Period, the Committee shall determine the extent to which
the Performance Goals established pursuant to Section are achieved and the percentage of each Performance Award that has been earned.

 

(b)       Non-Transferability.
Subject to the applicable provisions of the Award Agreement and the Plan, Performance Awards may not be Transferred during the
Performance Period.

 

    	 	20	 

     

    

 

(c)       Objective
Performance Goals, Formulae or Standards. With respect to Performance Awards that are intended to qualify as “performance-based
compensation” under Section 162(m) of the Code, the Committee shall establish the objective Performance Goals for the earning
of Performance Awards based on a Performance Period applicable to each Participant or class of Participants in writing prior to
the beginning of the applicable Performance Period or at such later date as permitted under Section 162(m) of the Code and while
the outcome of the Performance Goals are substantially uncertain. Such Performance Goals may incorporate, if and only to the extent
permitted under Section 162(m) of the Code, provisions for disregarding (or adjusting for) changes in accounting methods, corporate
transactions (including, without limitation, dispositions and acquisitions) and other similar type events or circumstances. To
the extent that any such provision would create impermissible discretion under Section 162(m) of the Code or otherwise violate
Section 162(m) of the Code, such provision shall be of no force or effect, with respect to Performance Awards that are intended
to qualify as “performance-based compensation” under Section 162(m) of the Code.

 

(d)       Dividends.
Unless otherwise determined by the Committee at the time of grant, amounts equal to dividends declared during the Performance Period
with respect to the number of shares of Common Stock covered by a Performance Award will not be paid to the Participant.

 

(e)       Payment.
Following the Committee’s determination in accordance with Section , the Company shall settle Performance Awards, in such
form (including, without limitation, in shares of Common Stock or in cash) as determined by the Committee, in an amount equal to
such Participant’s earned Performance Awards. With respect to any Award that is intended to qualify as “performance-based
compensation” under Section 162(m) of the Code, the Committee shall be precluded from having discretion to increase the amount
of compensation payable under the terms of such Award.

 

(f)       Termination.
Subject to the applicable provisions of the Award Agreement and the Plan, upon a Participant’s Termination for any reason
during the Performance Period for a given Performance Award, the Performance Award in question will vest or be forfeited in accordance
with the terms and conditions established by the Committee at grant.

 

(g)       Accelerated
Vesting. Based on service, performance and/or such other factors or criteria, if any, as the Committee may determine, the Committee
may, at or after grant, accelerate the vesting of all or any part of any Performance Award.

 

Article
X

OTHER STOCK-BASED AND CASH-BASED AWARDS

 

10.1       Other
Stock-Based Awards. The Committee is authorized to grant to Eligible Individuals Other Stock-Based Awards that are payable
in, valued in whole or in part by reference to, or otherwise based on or related to shares of Common Stock, including but not limited
to, shares of Common Stock awarded purely as a bonus and not subject to restrictions or conditions, shares of Common Stock in payment
of the amounts due under an incentive or performance plan sponsored or maintained by the Company or an Affiliate, stock equivalent
units, restricted stock units, and Awards valued by reference to book value of shares of Common Stock. Other Stock-Based Awards
may be granted either alone or in addition to or in tandem with other Awards granted under the Plan.

 

    	 	21	 

     

    

 

Subject to the provisions
of the Plan, the Committee shall have authority to determine the Eligible Individuals, to whom, and the time or times at which,
such Awards shall be made, the number of shares of Common Stock to be awarded pursuant to such Awards, and all other conditions
of the Awards. The Committee may also provide for the grant of Common Stock under such Awards upon the completion of a specified
Performance Period.

 

The Committee may condition
the grant or vesting of Other Stock-Based Awards upon the attainment of specified Performance Goals as the Committee may determine,
in its sole discretion; provided that to the extent that such Other Stock-Based Awards are intended to comply with Section 162(m)
of the Code, the Committee shall establish the objective Performance Goals for the grant or vesting of such Other Stock-Based Awards
based on a Performance Period applicable to each Participant or class of Participants in writing prior to the beginning of the
applicable Performance Period or at such later date as permitted under Section 162(m) of the Code and while the outcome of the
Performance Goals are substantially uncertain. Such Performance Goals may incorporate, if and only to the extent permitted under
Section 162(m) of the Code, provisions for disregarding (or adjusting for) changes in accounting methods, corporate transactions
(including, without limitation, dispositions and acquisitions) and other similar type events or circumstances. To the extent that
any such provision would create impermissible discretion under Section 162(m) of the Code or otherwise violate Section 162(m) of
the Code, such provision shall be of no force or effect, with respect to Performance Awards that are intended to qualify as “performance-based
compensation” under Section 162(m) of the Code.

 

10.2       Terms
and Conditions. Other Stock-Based Awards made pursuant to this shall be subject to the following terms and conditions:

 

(a)       Non-Transferability.
Subject to the applicable provisions of the Award Agreement and the Plan, shares of Common Stock subject to Awards made under this
may not be Transferred prior to the date on which the shares are issued, or, if later, the date on which any applicable restriction,
performance or deferral period lapses.

 

(b)       Dividends.
Unless otherwise determined by the Committee at the time of Award, subject to the provisions of the Award Agreement and the Plan,
the recipient of an Award under this shall not be entitled to receive, currently or on a deferred basis, dividends or dividend
equivalents in respect of the number of shares of Common Stock covered by the Award.

 

(c)       Vesting.
Any Award under this and any Common Stock covered by any such Award shall vest or be forfeited to the extent so provided in the
Award Agreement, as determined by the Committee, in its sole discretion.

 

(d)       Price.
Common Stock issued on a bonus basis under this may be issued for no cash consideration. Common Stock purchased pursuant to a purchase
right awarded under this shall be priced, as determined by the Committee in its sole discretion.

 

10.3       Other
Cash-Based Awards. The Committee may from time to time grant Other Cash-Based Awards to Eligible Individuals in such amounts,
on such terms and conditions, and for such consideration, including no consideration or such minimum consideration as may be required
by applicable law, as it shall determine in its sole discretion. Other Cash-Based Awards may be granted subject to the satisfaction
of vesting conditions or may be awarded purely as a bonus and not subject to restrictions or conditions, and if subject to vesting
conditions, the Committee may accelerate the vesting of such Awards at any time in its sole discretion. The grant of an Other Cash-Based
Award shall not require a segregation of any of the Company’s assets for satisfaction of the Company’s payment obligation
thereunder.

 

    	 	22	 

     

    

 

Article
XI

CHANGE IN CONTROL PROVISIONS

 

11.1       Benefits.
In the event of a Change in Control of the Company (as defined below), and except as otherwise provided by the Committee in an
Award Agreement, a Participant’s unvested Award shall not vest automatically and a Participant’s Award shall be treated
in accordance with one or more of the following methods as determined by the Committee:

 

(a)       Awards,
whether or not then vested, shall be continued, assumed, or have new rights substituted therefor, as determined by the Committee
in a manner consistent with the requirements of Section 409A of the Code, and restrictions to which shares of Restricted Stock
or any other Award granted prior to the Change in Control are subject shall not lapse upon a Change in Control and the Restricted
Stock or other Award shall, where appropriate in the sole discretion of the Committee, receive the same distribution as other Common
Stock on such terms as determined by the Committee; provided that the Committee may decide to award additional Restricted Stock
or other Awards in lieu of any cash distribution. Notwithstanding anything to the contrary herein, for purposes of Incentive Stock
Options, any assumed or substituted Stock Option shall comply with the requirements of Treasury Regulation Section 1.424-1 (and
any amendment thereto).

 

(b)       The
Committee, in its sole discretion, may provide for the purchase of any Awards by the Company or an Affiliate for an amount of cash
equal to the excess (if any) of the Change in Control Price (as defined below) of the shares of Common Stock covered by such Awards,
over the aggregate exercise price of such Awards. For purposes hereof, “Change in Control Price” shall
mean the highest price per share of Common Stock paid in any transaction related to a Change in Control of the Company.

 

(c)       The
Committee may, in its sole discretion, terminate all outstanding and unexercised Stock Options, Stock Appreciation Rights, or any
Other Stock-Based Award that provides for a Participant elected exercise, effective as of the date of the Change in Control, by
delivering notice of termination to each Participant at least 20 days prior to the date of consummation of the Change in Control,
in which case during the period from the date on which such notice of termination is delivered to the consummation of the Change
in Control, each such Participant shall have the right to exercise in full all of such Participant’s Awards that are then
outstanding (without regard to any limitations on exercisability otherwise contained in the Award Agreements), but any such exercise
shall be contingent on the occurrence of the Change in Control, and, provided that, if the Change in Control does not take place
within a specified period after giving such notice for any reason whatsoever, the notice and exercise pursuant thereto shall be
null and void.

 

(d)       Notwithstanding
any other provision herein to the contrary, the Committee may, in its sole discretion, provide for accelerated vesting or lapse
of restrictions, of an Award at any time.

 

    	 	23	 

     

    

 

11.2       Change
in Control. Unless otherwise determined by the Committee in the applicable Award Agreement or other written agreement with
a Participant approved by the Committee, a “Change in Control” shall be deemed to occur if:

 

(a)       any
“person,” as such term is used in Sections 13(d) and 14(d) of the Exchange Act (other than the Company, the Investors,
any trustee or other fiduciary holding securities under any employee benefit plan of the Company, or any company owned, directly
or indirectly, by the stockholders of the Company in substantially the same proportions as their ownership of Common Stock of the
Company), becoming the beneficial owner (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities
of the Company representing 50% or more of the combined voting power of the Company’s then outstanding securities;

 

(b)       during
any period of two consecutive years, individuals who at the beginning of such period constitute the Board, and any new director
(other than a director designated by a Person who has entered into an agreement with the Company to effect a transaction described
in paragraph (a), (c), or (d) of this Section or a director whose initial assumption of office occurs as a result of either an
actual or threatened election contest or other actual or threatened solicitation of proxies or consents by or on behalf of a Person
other than the Board) whose election by the Board or nomination for election by the Company’s stockholders was approved by
a vote of at least two-thirds of the directors then still in office who either were directors at the beginning of the two-year
period or whose election or nomination for election was previously so approved, cease for any reason to constitute at least a majority
of the Board;

 

(c)       a
reorganization, merger or consolidation of the Company with any other corporation, other than (i) a reorganization, merger or consolidation
which would result in the voting securities of the Company outstanding immediately prior thereto continuing to represent (either
by remaining outstanding or by being converted into voting securities of the surviving entity) more than 50% of the combined voting
power of the voting securities of the Company or such surviving entity outstanding immediately after such merger or consolidation;
or (ii) a reorganization, merger or consolidation effected to implement a recapitalization of the Company (or similar transaction)
in which no Person (other than those covered by the exceptions in Section ) acquires more than 50% of the combined voting power
of the Company’s then outstanding securities; or

 

(d)       a
complete liquidation or dissolution of the Company or the consummation of a sale or disposition by the Company of all or substantially
all of the Company’s assets other than the sale or disposition of all or substantially all of the assets of the Company to
a Person or Persons who beneficially own, directly or indirectly, 50% or more of the combined voting power of the outstanding voting
securities of the Company immediately prior to the time of the sale.

 

Notwithstanding the foregoing,
with respect to any Award that is characterized as “nonqualified deferred compensation” within the meaning of Section
409A of the Code, an event shall not be considered to be a Change in Control under the Plan for purposes of payment of such Award
unless such event is also a “change in ownership,” a “change in effective control” or a “change in
the ownership of a substantial portion of the assets” of the Company within the meaning of Section 409A of the Code.

 

    	 	24	 

     

    

 

11.3       Escrow
and Withholding of Proceeds. To the extent the Board determines that the escrow or withholding of any proceeds with respect
to any Awards is in the best interest of the Company in connection with a transaction that would result in a Change in Control,
the Board shall, in its good faith, make any such determination, taking into account the requirements of Section 409A of the Code,
and such determination shall be final, binding and conclusive. The Board may make any such determination with respect to any Awards
and shall not be required to treat all Awards in the same manner.

 

Article
XII

TERMINATION OR AMENDMENT OF PLAN

 

Notwithstanding any
other provision of the Plan, the Board may at any time, and from time to time, amend, in whole or in part, any or all of the provisions
of the Plan (including any amendment deemed necessary to ensure that the Company may comply with any regulatory requirement referred
to in or Section 409A of the Code), or suspend or terminate it entirely, retroactively or otherwise; provided, however, that, unless
otherwise required by law or specifically provided herein, the rights of a Participant with respect to Awards granted prior to
such amendment, suspension or termination, may not be impaired without the consent of such Participant and, provided further, that
without the approval of the holders of the Company’s Common Stock entitled to vote in accordance with applicable law, no
amendment may be made that would (a) increase the aggregate number of shares of Common Stock that may be issued under the
Plan (except by operation of Section ); (b) increase the maximum individual Participant limitations for a fiscal year under
Section (except by operation of Section ); (c) change the classification of individuals eligible to receive Awards under the Plan;
(d) decrease the minimum option price of any Stock Option or Stock Appreciation Right; (e) extend the maximum option period
under Section ; (f) alter the Performance Goals for Restricted Stock, Performance Awards or Other Stock-Based Awards as set
forth in Exhibit A hereto; (g) award any Stock Option or Stock Appreciation Right in replacement of a canceled Stock
Option or Stock Appreciation Right with a higher exercise price than the replacement award; or (h) require stockholder approval
in order for the Plan to continue to comply with the applicable provisions of Section 162(m) of the Code or, to the extent applicable
to Incentive Stock Options, Section 422 of the Code. In no event may the Plan be amended without the approval of the stockholders
of the Company in accordance with the applicable laws of the State of Delaware to increase the aggregate number of shares of Common
Stock that may be issued under the Plan, decrease the minimum exercise price of any Award, or to make any other amendment that
would require stockholder approval under Financial Industry Regulatory Authority (FINRA) rules and regulations or the rules of
any exchange or system on which the Company’s securities are listed or traded at the request of the Company. Notwithstanding
anything herein to the contrary, the Board may amend the Plan or any Award Agreement at any time without a Participant’s
consent to comply with applicable law including Section 409A of the Code. The Committee may amend the terms of any Award theretofore
granted, prospectively or retroactively, but, subject to or as otherwise specifically provided herein, no such amendment or other
action by the Committee shall impair the rights of any holder without the holder’s consent.

 

    	 	25	 

     

    

 

Article
XIII

UNFUNDED STATUS OF PLAN

 

The Plan is intended
to constitute an “unfunded” plan for incentive and deferred compensation. With respect to any payment as to which a
Participant has a fixed and vested interest but which are not yet made to a Participant by the Company, nothing contained herein
shall give any such Participant any right that is greater than those of a general unsecured creditor of the Company.

 

Article
XIV

GENERAL PROVISIONS

 

14.1       Legend.
In addition to any legend required by the Plan, the certificates for such shares may include any legend that the Committee deems
appropriate to reflect any restrictions on Transfer. All certificates for shares of Common Stock delivered under the Plan shall
be subject to such stop transfer orders and other restrictions as the Committee may deem advisable under the rules, regulations
and other requirements of the Securities and Exchange Commission, any stock exchange upon which the Common Stock is then listed
or any national securities exchange system upon whose system the Common Stock is then quoted, any applicable federal or state securities
law, and any applicable corporate law, and the Committee may cause a legend or legends to be put on any such certificates to make
appropriate reference to such restrictions.

 

14.2       Other
Plans. Nothing contained in the Plan shall prevent the Board from adopting other or additional compensation arrangements,
subject to stockholder approval if such approval is required, and such arrangements may be either generally applicable or applicable
only in specific cases.

 

14.3       No
Right to Employment/Directorship/Consultancy. Neither the Plan nor the grant of any Option or other Award hereunder shall
give any Participant or other employee, Consultant or Non-Employee Director any right with respect to continuance of employment,
consultancy or directorship by the Company or any Affiliate, nor shall there be a limitation in any way on the right of the Company
or any Affiliate by which an employee is employed or a Consultant or Non-Employee Director is retained to terminate such employment,
consultancy or directorship at any time.

 

14.4       Withholding
of Taxes. The Company shall have the right to deduct from any payment to be made pursuant to the Plan, or to otherwise
require, prior to the issuance or delivery of shares of Common Stock or the payment of any cash hereunder, payment by the Participant
of, any federal, state or local taxes required by law to be withheld. Upon the vesting of Restricted Stock (or other Award that
is taxable upon vesting), or upon making an election under Section 83(b) of the Code, a Participant shall pay all required withholding
to the Company. Any minimum statutorily required withholding obligation with regard to any Participant may be satisfied, subject
to the consent of the Committee, by reducing the number of shares of Common Stock otherwise deliverable or by delivering shares
of Common Stock already owned. Furthermore, at the discretion of the Committee, any additional tax obligations of a Participant
with respect to an Award may be satisfied by further reducing the number of shares of Common Stock, otherwise deliverable with
respect to such Award, to the extent that such reductions do not result in any adverse accounting implications to the company,
as determined by the Committee. Any fraction of a share of Common Stock required to satisfy such tax obligations shall be disregarded
and the amount due shall be paid instead in cash by the Participant.

 

    	 	26	 

     

    

 

14.5       No
Assignment of Benefits. No Award or other benefit payable under the Plan shall, except as otherwise specifically provided
by law or permitted by the Committee, be Transferable in any manner, and any attempt to Transfer any such benefit shall be void,
and any such benefit shall not in any manner be liable for or subject to the debts, contracts, liabilities, engagements or torts
of any Person who shall be entitled to such benefit, nor shall it be subject to attachment or legal process for or against such
Person.

 

14.6       Listing
and Other Conditions.

 

(a)       Unless
otherwise determined by the Committee, as long as the Common Stock is listed on a national securities exchange or system sponsored
by a national securities association, the issuance of shares of Common Stock pursuant to an Award shall be conditioned upon such
shares being listed on such exchange or system. The Company shall have no obligation to issue such shares unless and until such
shares are so listed, and the right to exercise any Option or other Award with respect to such shares shall be suspended until
such listing has been effected.

 

(b)       If
at any time counsel to the Company shall be of the opinion that any sale or delivery of shares of Common Stock pursuant to an Option
or other Award is or may in the circumstances be unlawful or result in the imposition of excise taxes on the Company under the
statutes, rules or regulations of any applicable jurisdiction, the Company shall have no obligation to make such sale or delivery,
or to make any application or to effect or to maintain any qualification or registration under the Securities Act or otherwise,
with respect to shares of Common Stock or Awards, and the right to exercise any Option or other Award shall be suspended until,
in the opinion of said counsel, such sale or delivery shall be lawful or will not result in the imposition of excise taxes on the
Company.

 

(c)       Upon
termination of any period of suspension under this Section , any Award affected by such suspension which shall not then have expired
or terminated shall be reinstated as to all shares available before such suspension and as to shares which would otherwise have
become available during the period of such suspension, but no such suspension shall extend the term of any Award.

 

(d)       A
Participant shall be required to supply the Company with certificates, representations and information that the Company requests
and otherwise cooperate with the Company in obtaining any listing, registration, qualification, exemption, consent or approval
the Company deems necessary or appropriate.

 

14.7       Governing
Law. The Plan and actions taken in connection herewith shall be governed and construed in accordance with the laws of the
State of Delaware (regardless of the law that might otherwise govern under applicable Delaware principles of conflict of laws).

 

    	 	27	 

     

    

 

14.8       Jurisdiction;
Waiver of Jury Trial. Any suit, action or proceeding with respect to the Plan or any Award Agreement, or any judgment entered
by any court of competent jurisdiction in respect of any thereof, shall be resolved only in the courts of the State of Delaware
or the United States District Court for the District of Delaware and the appellate courts having jurisdiction of appeals in such
courts. In that context, and without limiting the generality of the foregoing, the Company and each Participant shall irrevocably
and unconditionally (a) submit in any proceeding relating to the Plan or any Award Agreement, or for the recognition and enforcement
of any judgment in respect thereof (a “Proceeding”), to the exclusive jurisdiction of the courts of the State
of Delaware, the court of the United States of America for the District of Delaware, and appellate courts having jurisdiction of
appeals from any of the foregoing, and agree that all claims in respect of any such Proceeding shall be heard and determined in
such Delaware State court or, to the extent permitted by law, in such federal court, (b) consent that any such Proceeding may and
shall be brought in such courts and waives any objection that the Company and each Participant may now or thereafter have to the
venue or jurisdiction of any such Proceeding in any such court or that such Proceeding was brought in an inconvenient court and
agree not to plead or claim the same, (c) waive all right to trial by jury in any Proceeding (whether based on contract, tort or
otherwise) arising out of or relating to the Plan or any Award Agreement, (d) agree that service of process in any such Proceeding
may be effected by mailing a copy of such process by registered or certified mail (or any substantially similar form of mail),
postage prepaid, to such party, in the case of a Participant, at the Participant’s address shown in the books and records
of the Company or, in the case of the Company, at the Company’s principal offices, attention General Counsel, and (e) agree
that nothing in the Plan shall affect the right to effect service of process in any other manner permitted by the laws of the State
of Delaware.

 

14.9       Construction.
Wherever any words are used in the Plan in the masculine gender they shall be construed as though they were also used in the feminine
gender in all cases where they would so apply, and wherever words are used herein in the singular form they shall be construed
as though they were also used in the plural form in all cases where they would so apply.

 

14.10       Other
Benefits. No Award granted or paid out under the Plan shall be deemed compensation for purposes of computing benefits under
any retirement plan of the Company or its Affiliates nor affect any benefit under any other benefit plan now or subsequently in
effect under which the availability or amount of benefits is related to the level of compensation.

 

14.11       Costs.
The Company shall bear all expenses associated with administering the Plan, including expenses of issuing Common Stock pursuant
to Awards hereunder.

 

14.12       No
Right to Same Benefits. The provisions of Awards need not be the same with respect to each Participant, and such Awards
to individual Participants need not be the same in subsequent years.

 

14.13       Death/Disability.
The Committee may in its discretion require the transferee of a Participant to supply it with written notice of the Participant’s
death or Disability and to supply it with a copy of the will (in the case of the Participant’s death) or such other evidence
as the Committee deems necessary to establish the validity of the transfer of an Award. The Committee may also require that the
agreement of the transferee to be bound by all of the terms and conditions of the Plan.

 

    	 	28	 

     

    

 

14.14       Section
16(b) of the Exchange Act. All elections and transactions under the Plan by Persons subject to Section 16 of the Exchange
Act involving shares of Common Stock are intended to comply with any applicable exemptive condition under Rule 16b-3. The
Committee may establish and adopt written administrative guidelines, designed to facilitate compliance with Section 16(b) of the
Exchange Act, as it may deem necessary or proper for the administration and operation of the Plan and the transaction of business
thereunder.

 

14.15       Section
409A of the Code. The Plan is intended to comply with the applicable requirements of Section 409A of the Code and shall
be limited, construed and interpreted in accordance with such intent. To the extent that any Award is subject to Section 409A of
the Code, it shall be paid in a manner that will comply with Section 409A of the Code, including proposed, temporary or final regulations
or any other guidance issued by the Secretary of the Treasury and the Internal Revenue Service with respect thereto. Notwithstanding
anything herein to the contrary, any provision in the Plan that is inconsistent with Section 409A of the Code shall be deemed to
be amended to comply with Section 409A of the Code and to the extent such provision cannot be amended to comply therewith, such
provision shall be null and void. The Company shall have no liability to a Participant, or any other party, if an Award that is
intended to be exempt from, or compliant with, Section 409A of the Code is not so exempt or compliant or for any action taken by
the Committee or the Company and, in the event that any amount or benefit under the Plan becomes subject to penalties under Section
409A of the Code, responsibility for payment of such penalties shall rest solely with the affected Participants and not with the
Company. Notwithstanding any contrary provision in the Plan or Award Agreement, any payment(s) of “nonqualified deferred
compensation” (within the meaning of Section 409A of the Code) that are otherwise required to be made under the Plan to a
“specified employee” (as defined under Section 409A of the Code) as a result of such employee’s separation from
service (other than a payment that is not subject to Section 409A of the Code) shall be delayed for the first six (6) months following
such separation from service (or, if earlier, the date of death of the specified employee) and shall instead be paid (in a manner
set forth in the Award Agreement) upon expiration of such delay period.

 

14.16       Successor
and Assigns. The Plan shall be binding on all successors and permitted assigns of a Participant, including, without limitation,
the estate of such Participant and the executor, administrator or trustee of such estate.

 

14.17       Severability
of Provisions. If any provision of the Plan shall be held invalid or unenforceable, such invalidity or unenforceability
shall not affect any other provisions hereof, and the Plan shall be construed and enforced as if such provisions had not been included.

 

14.18       Payments
to Minors, Etc. Any benefit payable to or for the benefit of a minor, an incompetent Person or other Person incapable of
receipt thereof shall be deemed paid when paid to such Person’s guardian or to the party providing or reasonably appearing
to provide for the care of such Person, and such payment shall fully discharge the Committee, the Board, the Company, its Affiliates
and their employees, agents and representatives with respect thereto.

 

    	 	29	 

     

    

 

14.19       Lock-Up
Agreement. As a condition to the grant of an Award, if requested by the Company and the lead underwriter of any public
offering of the Common Stock (the “Lead Underwriter”), a Participant shall irrevocably agree not
to sell, contract to sell, grant any option to purchase, transfer the economic risk of ownership in, make any short sale of, pledge
or otherwise transfer or dispose of, any interest in any Common Stock or any securities convertible into, derivative of, or exchangeable
or exercisable for, or any other rights to purchase or acquire Common Stock (except Common Stock included in such public offering
or acquired on the public market after such offering) during such period of time following the effective date of a registration
statement of the Company filed under the Securities Act that the Lead Underwriter shall specify (the “Lock-Up Period”).
The Participant shall further agree to sign such documents as may be requested by the Lead Underwriter to effect the foregoing
and agree that the Company may impose stop-transfer instructions with respect to Common Stock acquired pursuant to an Award until
the end of such Lock-Up Period.

 

14.20       Headings
and Captions. The headings and captions herein are provided for reference and convenience only, shall not be considered
part of the Plan, and shall not be employed in the construction of the Plan.

 

14.21       Section
162(m) of the Code. Notwithstanding any other provision of the Plan to the contrary, the provisions of the Plan requiring
compliance with Section 162(m) of the Code shall not apply to Awards granted under the Plan that are not intended to qualify as
“performance-based compensation” under Section 162(m) of the Code. Any Award granted under the Plan that is intended
to be “performance-based compensation” under Section 162(m) of the Code shall be subject to the approval of the material
terms of the Plan by a majority of the stockholders of the Company in accordance with Section 162(m) of the Code and the treasury
regulations promulgated thereunder.

 

14.22       Company
Recoupment of Awards. A Participant’s rights with respect to any Award hereunder shall in all events be subject to
(a) any right that the Company may have under any Company recoupment policy or other agreement or arrangement with a Participant,
or (b) any right or obligation that the Company may have regarding the clawback of “incentive-based compensation” under
Section 10D of the Exchange Act and any applicable rules and regulations promulgated thereunder from time to time by the U.S. Securities
and Exchange Commission.

 

Article
XV

EFFECTIVE DATE OF PLAN

 

The Plan shall become
effective on June 2, 2017, which is the date of its adoption by the Board, subject to the approval of the Plan by the stockholders
of the Company in accordance with the requirements of the laws of the State of Delaware.

 

Article
XVI

TERM OF PLAN

 

No Award shall be granted
pursuant to the Plan on or after the tenth anniversary of the earlier of the date that the Plan is adopted or the date of stockholder
approval, but Awards granted prior to such tenth anniversary may extend beyond that date; provided that no Award (other
than a Stock Option or Stock Appreciation Right) that is intended to be “performance-based compensation” under Section 162(m)
of the Code shall be granted on or after the fifth anniversary of the stockholder approval of the Plan unless the Performance Goals
are re-approved (or other designated Performance Goals are approved) by the stockholders no later than the first stockholder meeting
that occurs in the fifth year following the year in which stockholders approve the Performance Goals.

 

    	 	30	 

     

    

 

Article
XVII

NAME OF PLAN

 

The Plan shall be known
as “The Simply Good Foods Company 2017 Omnibus Incentive Plan.”

 

    	 	31	 

     

    

 

EXHIBIT A

PERFORMANCE GOALS

 

To the extent permitted
under Section 162(m) of the Code, performance goals established for purposes of Awards intended to be “performance-based
compensation” under Section 162(m) of the Code, shall be based on the attainment of certain target levels of, or a specified
increase or decrease (as applicable) in one or more of the following performance goals:

 

		·	earnings per share;

		·	operating income;

		·	gross income;

		·	net income (before or after taxes);

		·	cash flow;

		·	gross profit;

		·	gross profit return on investment;

		·	gross margin return on investment;

		·	gross margin;

		·	operating margin;

		·	working capital;

		·	earnings before interest and taxes;

		·	earnings before interest, tax, depreciation and amortization (“EBITDA”);

		·	adjusted EBITDA;

		·	return on equity;

		·	return on assets;

		·	return on capital;

		·	return on invested capital;

		·	net revenues;

		·	gross revenues;

		·	net recurring revenues;

		·	revenue growth;

		·	annual recurring revenues;

		·	recurring revenues;

		·	license revenues;

		·	sales or market share;

		·	total shareholder return;

		·	economic value added;

		·	revenue and/or EBITDA and/or adjusted EBITDA growth excluding the impact of acquisitions;

		·	revenue and/or EBITDA and/or adjusted EBITDA of specific business units;

		·	customer / recurring revenue retention rates;

		·	product development milestones;

		·	sales performance (i.e. new recurring revenue added in the period);

 

    	 	A-1	 

     

    

 

		·	specified objectives with regard to limiting the level of increase in all or a portion of the Company’s
bank debt or other long-term or short-term public or private debt or other similar financial obligations of the Company, which
may be calculated net of cash balances and/or other offsets and adjustments as may be established by the Committee in its sole
discretion;

		·	the fair market value of a share of Common Stock;

		·	the growth in the value of an investment in the Common Stock assuming the reinvestment of dividends;

		·	reduction in operating expenses;

		·	cash earnings per share;

		·	adjusted net income;

		·	adjusted net income per share;

		·	volume/volume growth;

		·	in year volume;

		·	merchant account production;

		·	distribution partner account production;

		·	new merchant locations;

		·	new merchant locations using a particular product;

		·	calculated attrition;

		·	product revenue;

		·	goals based on product performance;

		·	annual cash adjusted earnings per share growth;

		·	annual stock price growth;

		·	diluted earnings per share;

		·	total shareholder return positioning within a comparator group; or

		·	adjusted cash net income per share.

 

With respect to Awards
that are intended to qualify as “performance-based compensation” under Section 162(m) of the Code, to the extent permitted
under Section 162(m) of the Code, the Committee may, in its sole discretion, also exclude, or adjust to reflect, the impact of
an event or occurrence that the Committee determines should be appropriately excluded or adjusted, including:

 

(a)       restructurings,
discontinued operations, extraordinary items or events, and other unusual or non-recurring charges as described in Accounting Standards
Codification 225-20, “Extraordinary and Unusual Items,” and/or management’s discussion and analysis of financial
condition and results of operations appearing or incorporated by reference in the Company’s Form 10-K for the applicable
year;

 

(b)       an
event either not directly related to the operations of the Company or not within the reasonable control of the Company’s
management; or

 

(c)       a
change in tax law or accounting standards required by generally accepted accounting principles.

 

    	 	A-2	 

     

    

 

Performance goals may
also be based upon individual participant performance goals, as determined by the Committee, in its sole discretion. In addition,
Awards that are not intended to qualify as “performance-based compensation” under Section 162(m) of the Code may be
based on the performance goals set forth herein or on such other performance goals as determined by the Committee in its sole discretion.

 

In addition, such performance
goals may be based upon the attainment of specified levels of Company (or subsidiary, division, other operational unit, administrative
department or product category of the Company) performance under one or more of the measures described above relative to the performance
of other corporations. With respect to Awards that are intended to qualify as “performance-based compensation” under
Section 162(m) of the Code, to the extent permitted under Section 162(m) of the Code, but only to the extent permitted under Section
162(m) of the Code (including, without limitation, compliance with any requirements for stockholder approval), the Committee may
also:

 

(a)       designate
additional business criteria on which the performance goals may be based; or

 

(b)       adjust, modify
or amend the aforementioned business criteria.

 

 

A-3

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