Document:

EX-10.14

 Exhibit 10.14 
 Exclusive Technical Service Agreement Schedule 
 The material differences
in the exclusive technical service agreements by and among the VIEs and the WFOEs in connection with our material contractual arrangements are set forth below. A copy of the English translation of the exclusive technical service agreement entered
into by Taobao (China) Software Co., Ltd. and Zhejiang Taobao Network Co., Ltd. is filed as Annex A to the Exhibit 10.14. 
  

	 	1.	exclusive technical service agreement entered into by Taobao (China) Software Co., Ltd. (the “WFOE”) and Zhejiang Taobao Network Co., Ltd. (the
“VIE”) on January 21, 2009, as amend on April 30, 2014; the agreement becomes effective upon signing and has a term of 10 years; the total amount of the service fees shall be equivalent to the amount of the VIE’s income generated
from the relevant services and resources as well as other functions provided by the WFOE deducted by the VIE’s costs and expenses incurred thereby with a 5% top-up rate; the services fees shall be calculated on a monthly basis and are payable
on a quarterly basis in principle; 

  

	 	2.	exclusive technical service agreement entered into by Zhejiang Tmall Technology Co., Ltd. (the “WFOE”) and Zhejiang Tmall Network Co., Ltd. (the
“VIE”) on March 30, 2011; the agreement becomes effective on March 30, 2011 and has a term of 20 years; since the date of operation of Taobao Marketplace, the VIE shall pay services fees (1) equivalent to 90% of its pre-tax
profit for the current year and (2) other service fees for specific technical services the WFOE may provide from time to time upon request; the service fees are subject to one-time payment within three months after the end of each calendar
year; 

  

	 	3.	exclusive technical service agreement entered into by Alibaba (China) Technology Co., Ltd. (the “WFOE”) and Hangzhou Alibaba Advertising Co., Ltd. (the
“VIE”) on December 31, 2009; the agreement becomes effective on January 1, 2009 and will expire on June 30, 2027; the agreement was amended by a supplementary agreement dated December 26, 2013; the VIE shall pay services fees
(1) equivalent to the recognized advertising revenue of the VIE excluding the relevant turnover taxes and the costs plus margin of comparable companies and (2) other service fees for specific technical services the WFOE may provide from
time to time upon request; the service fees are subject to one-time payment within three months after the end of each calendar year; 

  

	 	4.	exclusive technical service agreement entered into by Hangzhou Alimama Technology Co., Ltd. (the “WFOE”) and Hangzhou Ali Technology Co., Ltd. (the
“VIE”) on September 1, 2008; the agreement becomes effective from November 20, 2007 and has a term of 20 years; the VIE shall pay services fees (1) equivalent to 90% of its pre-tax profit for the current year and (2) other service fees for
specific technical services the WFOE may provide from time to time upon request; the service fees are subject to one-time payment within three months after the end of each calendar year; 

 

	 	5.	exclusive technical service agreement entered into by Alisoft (Shanghai) Co., Ltd. (the “WFOE”) and Alibaba Cloud Computing Ltd. (the “VIE”) on
September 9, 2011; the agreement becomes effective upon signing and has a term of 20 years; the VIE shall pay services fees (1) equivalent to 90% of its pre-tax profit for the current year and (2) other service fees for specific technical services
the WFOE may provide from time to time upon request; the service fees are subject to one-time payment within three months after the end of each calendar year. 

 Annex A-1 
 ZHEJIANG TAOBAO NETWORK CO., LTD. 
 AND 

TAOBAO (CHINA) SOFTWARE CO., LTD. 
  

 
 EXCLUSIVE SERVICES AGREEMENT

  
  
 DATED JANUARY 21, 2009 

 EXCLUSIVE SERVICES AGREEMENT 
 THIS EXCLUSIVE SERVICES AGREEMENT (this “Agreement”) is made in Hangzhou, the People’s Republic of China (“PRC”) on January 21, 2009: 

BETWEEN: 
  

	(1)	Zhejiang Taobao Network Co., Ltd., a limited liability company duly organized and validly existing under the PRC Laws, with its legal address at 2/F East, Podium
Building, Xihu International Technology Building, 391 Wen’er Road, Hangzhou (“Party A”); and 

  

	(2)	Taobao (China) Software Co., Ltd., a wholly foreign-owned enterprise duly organized and validly existing under the PRC Laws, with its legal address at 2/F,
Podium Building, Xihu International Technology Building, 391 Wen’er Road, Hangzhou (“Party B”) 

(each a “Party”, collectively the “Parties”) 
 W I T N E S S E T H 
 WHEREAS, Party A is a limited liability company
registered and lawfully existing in Hangzhou, the PRC, which is mainly engaged in the provision of information services and other relevant value-added services through telecommunications network. 

WHEREAS, Party B is a wholly foreign-owned enterprise registered and lawfully existing in Hangzhou, the PRC, which is mainly engaged in Internet
technology services. 
 WHEREAS, Party A needs Party B to provide it with advices and services relating to Party A Business (as defined
below) and Party B agrees to provide such advices and services to Party A. 
 NOW, THEREFORE, upon friendly discussions, the Parties
agree as follows: 
  

	1.	DEFINITIONS 

  

	1.1.	Unless otherwise indicated herein or otherwise required by the context, the following terms shall have the following meanings in this Agreement:

 “Party A Business” means all of the business activities operated and developed by Party A now
and at any time during the term hereof, including, without limitation, the provision of information services and other relevant value-added services through telecommunications network. 

“Services” means the advices and services to be provided by Party B on an exclusive basis to Party A in relation to Party
A Business, including, without limitation,: 
  

	 	(i)	licensing to Party A of relevant software developed or duly possessed by Party B and required for Party A Business; 

 

	 	(ii)	routine management, maintenance and updating of hardware devices and databases; 

 

	 	(iii)	development, maintenance and updating of relevant application software required for the business; 

 

	 	(iv)	training of professional technical personnel of Party A; 

  

	 	(v)	assisting Party A with the collection and research of the relevant technical information; 

 

	 	(vi)	providing Party A with advices on business promotion and marketing; and 

  

	 	(vii)	other relevant advices and services provided from time to time at Party A’s request. 

 “Annual Business Plan” means the Party A Business development plan and
budget report for the next calendar year to be prepared by Party A in accordance with this Agreement by November 30 of each year with the assistance of Party B. 
 “Service Fees” means all of the fees payable by Party A to Party B under Section 3 hereof in respect of the advices and services provided by Party B. 

“Devices” means any and all devices owned or acquired from time to time by Party B and utilized for the purposes of the
provision of the Services. 
 “Business-Related Technology” means any and all software and technologies
developed by Party A on the basis of the Services provided by Party B hereunder in relation to Party A Business. 

“Affiliate” means any enterprise that directly or indirectly controls, is controlled by or is under common control with
Party B, whether by ownership of voting rights or otherwise. “Control” (including “controlled” and “under common control”) means the direct or indirect control of majority directors or direct management. 

“Pre-tax Income” means the total income of Party A before payment of taxes. 

“Customer Information” has the meaning ascribed to it in Section 6.1 hereof. 

“Confidential Information” has the meaning ascribed to it in Section 6.2 hereof. 

“Defaulting Party” has the meaning ascribed to it in Section 11.1 hereof. 

“Default” has the meaning ascribed to it in Section 11.1 hereof. 

“Party’s Rights” has the meaning ascribed to it in Section 13.5 hereof. 

 

	1.2.	In this Agreement, any reference to any laws and regulations (“Laws”) shall be deemed to include: 

 

	 	  	(i) a reference to such Laws as modified, amended, supplemented or reenacted, effective either before or after the date hereof; and 

 

	 	  	(ii) a reference to any other decision, circular or rule made thereunder or effective as a result thereof. 

 

	1.3.	Unless otherwise required by the context, a reference to a provision, clause, section or paragraph shall be a reference to a provision, clause, section or paragraph of
this Agreement. 

  

	2.	Services 

  

	2.1.	During the term hereof, Party B shall, in accordance with the requirements of Party A Business, diligently provide the Services to Party A. 

 

	2.2.	For the purpose of the provision of the Services, Party B may, in accordance with the requirements of Party A Business, provide Party A with computers, network hardware
and other Devices for use by Party B. Party B shall be equipped with all Devices and personnel reasonably necessary for the provision of the Services and shall, in accordance with Party A’s Annual Business Plan and Party A’s reasonable
requests, procure and purchase new Devices and add new personnel so as to meet the requirement of providing quality Services to Party A in accordance with this Agreement. 

 

	2.3.	For the purpose of the provision of the Services hereunder, Party B shall communicate and exchange with Party A information pertaining to Party A Business and/or Party
A’s customers. 

  

	2.4.	Notwithstanding any other provisions hereof, Party B shall have the right to designate any third party (including its Affiliates) to provide any or all of the Services
hereunder or fulfill, in lieu of Party B, Party B’s obligations hereunder. Party A hereby agrees that Party B has the right to assign to any third party (including its Affiliates) its rights and interests hereunder. 

  
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	3.	Service Fees 

  

	3.1.	In connection with the Services provided by Party B hereunder, Party A agrees to pay Services Fees to Party B, the specific amounts or calculation and payment methods
and payment of which shall be separately negotiated by the Parties and determined in a separate agreement. The Services Fees include: 

  

	 	3.1.1.	performance-based Service Fees; and 

  

	 	3.1.2.	Service Fees as may be separately agreed by the Parties for any special advices and services provided from time to time by Party B at Party A’s request.

  

	3.2.	In accordance with this Section 3 and agreements between the Parties, Party A shall pay all Service Fees into a bank account designated by Party B in a timely
manner. If Party B changes its bank account, it shall give Party A seven (7) business days’ written notice. 

  

	3.3.	Notwithstanding the provisions of Section 3.1, the Parties may, subject to mutual agreement, adjust the determined calculation and payment methods and/or specific
amounts of the Service Fees. 

  

	4.	Party A’s Obligations 

  

	4.1.	Party B’s Services hereunder shall be exclusive; during the term hereof, without prior written consent of Party B, Party A shall not enter into any agreement or
otherwise with any third party and thereby accept from such third party services identical or similar to the Services of Party B. 

  

	4.2.	Party A shall by November 30 of each year provide to Party B its fixed Annual Business Plan of the next year such that Party B may prepare the relevant Services
plan and procure required software, Devices, personnel and technical services resources. If Party A needs Party B to procure additional Devices or personnel on an ad hoc basis, it shall consult with Party B fifteen (15) days in advance so as to
reach mutual agreement. 

  

	4.3.	In order to facilitate Party B’s provision of the Services, Party A shall at Party B’s request provide in a timely manner such information as has been
required by Party B. 

  

	4.4.	Party A shall in accordance with Section 3 pay the full amount of the Service Fees in a timely manner. 

 

	4.5.	Party A shall maintain its own good reputation, shall actively expand its business and shall seek maximization of its profits. 

 

	5.	Intellectual Property 

  

	5.1.	All of the intellectual properties, which are either originally owned by Party B or acquired by it during the term hereof, including the intellectual property to and in
the work results created during its provision of the Services, shall belong to Party B. 

  

	5.2.	Considering that the conduct of Party A Business is dependent upon the Services provided by Party B hereunder, Party A agrees to the following arrangement with respect
to the Business-Related Technology developed on the basis of such Services: 

  

	 	(i)	If the Business-Related Technology is developed and derived by Party A under Party B’s entrustment or is derived by Party A through joint development with Party B,
then such Business-Related Technology and relevant patent application right shall be owned by Party B; 

  

	 	(ii)	If the Business-Related Technology is derived by Party A through further independent development, then it shall be owned by Party A, provided however that:
(A) Party A shall timely inform Party B of the details of such Business-Related Technology and shall provide relevant documents required by Party B; (B) if Party A intends to license or transfer such Business-Related Technology, Party A
shall, to the extent not contrary to mandatory requirements of PRC Laws, transfer the same to Party B or grant an exclusive license to Party B on a preemptive basis, and Party B may use such Business-Related Technology within the specific scope of
transfer or license (however, Party B may determine in its discretion whether to accept such transfer or license); if and only if Party B has waived its right to preemptive purchase or its right to exclusive license with respect to such
Business-Related Technology, Party A may then transfer the title of, or license, such Business-Related Technology, to a third party on terms and conditions no more favorable than those proposed to Party B (including, without limitation, transfer
price or royalty) but shall ensure that such third party shall fully comply with and perform the liabilities and obligations to be performed by Party A hereunder; (C) except in the case of a circumstance described in (B), during the term
hereof, Party B shall have the right to demand to purchase such Business-Related Technology, and in the event that such a request is so made, Party A shall, to the extent not contrary to mandatory requirements of PRC Laws, agree to such purchase
request of Party B at the lowest purchase price then permissible by PRC Laws. 

  
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	5.3.	In the event that Party B is granted, in accordance with Section 5.2(ii), an exclusive license to use the Business-Related Technology, such license shall comply
with the following requirements: 

  

	 	(i)	The term of the license shall be no less than five (5) years (from the date of effectiveness of the underlying license agreement); 

 

	 	(ii)	The scope of the rights granted under the license shall be as broad as possible; 

 

	 	(iii)	During the term of the license, no one (including Party A) other than Party B shall use or license another party to use such Business-Related Technology within the
scope of the license; 

  

	 	(iv)	To the extent not contrary to Section 5.3(iii), Party A shall have the right to relicense, in its discretion, such Business-Related Technology to another party;

  

	 	(v)	Upon expiry of the term of the license, Party B shall have the right to demand to renew the license agreement and Party A shall grant its consent, and upon such renewal
the terms of such license agreement shall remain unchanged other than amendments thereto which have been confirmed by Party B. 

  

	5.4.	Notwithstanding Section 5.2(ii), a patent application in respect of any Business-Related Technology described therein shall be dealt with as follows:

  

	 	(i)	If Party A intends to file a patent application with respect to any Business-Related Technology described in Section 5.2(ii), it shall first obtain written consent
from Party B; 

  

	 	(ii)	If and only if Party B has waived its right to purchase the patent application right for such Business-Related Technology, Party A may then file such patent application
on its own or assign such right to a third party. Prior to so transferring such patent application right to a third party, Party A shall ensure that such third party shall fully comply with and perform the liabilities and obligations to be performed
by Party A hereunder; in addition, the terms on which Party A transfers such patent application right to a third party (including, without limitation, transfer price) shall not be more favorable than those proposed by Party A to Party B under
Section 5.4(iii); 

  

	 	(iii)	During the term hereof, Party B may at any time request Party A to file patent applications with respect to such Business-Related Technology and may decide in its
discretion whether to purchase the right to file such patent application. If so requested by Party B, Party A shall, to the extent not contrary to the mandatory requirements of PRC Laws, transfer such right to file patent applications to Party B at
the lowest transfer price then permissible by PRC Laws; once Party B has been granted patents upon its so acquiring the right to file patent applications with respect to such Business-Related Technology and so filing such applications, Party B shall
become the lawful owner of such patents. 

  

	5.5.	Each Party undertakes to the other Party that it will indemnify the other Party against any and all economic losses suffered by the other Party as a result of its
infringement of third party intellectual properties (including copyrights, trademarks, patents and know-hows). 

  
 5 

	6.	Confidentiality Obligations 

  

	6.1.	During the term of this Agreement, all customer information and other relevant documents with respect to Party A Business and the Services provided by Party B
(“Customer Information”) shall be jointly owned by the Parties. 

  

	6.2.	Irrespective of whether this Agreement has been terminated, each of Party A and Party B shall maintain in strict confidence the business secrets, proprietary
information, jointly-owned Customer Information and any other information of a confidential nature of the other Party coming into its knowledge during the entry into and performance of this Agreement (“Confidential Information”). Except
where prior written consent has been obtained from the other Party or where disclosure to a third party is mandated by relevant laws or regulations or listing rules, the Party receiving the Confidential Information shall not disclose any
Confidential Information to any third party; the Party receiving the Confidential Information shall not use, either directly or indirectly, any Confidential Information other than for the purpose of performing this Agreement.

  

	6.3.	The following information shall not constitute the Confidential Information: 

 (a) any information which, as shown by written evidence, has previously been known to the receiving Party by way of legal means; or 
 (b) any information which enters the public domain other than as a result of a fault of the receiving Party; or 
 (c) any information lawfully acquired by the receiving Party from another source subsequent to the receipt of relevant information. 

 

	6.4.	A receiving Party may disclose the Confidential Information to its relevant employees, agents or its appointed professionals provided that such receiving Party shall
ensure that such persons shall comply with relevant terms and conditions of this Agreement and that it shall assume any liability arising out of any breach by such persons of relevant terms and conditions of this Agreement. 

 

	6.5.	Notwithstanding any other provisions of this Agreement, the validity of this Section shall not be affected by any termination of this Agreement.

  

	7.	Representations and Warranties by Party A 

 Party A hereby represents and warrants that: 
  

	7.1.	It is a limited liability company duly registered and lawfully existing under PRC Laws with independent legal personality, has full and independent legal status and
capacity to execute, deliver and perform this Agreement and may sue or be sued as an independent party. 

  

	7.2.	It has full internal corporate power and authority to execute and deliver this Agreement and all other documents to be executed by it in connection with the
transactions contemplated hereunder as well as full power and authority to consummate the transactions contemplated hereunder. This Agreement will be lawfully and duly executed and delivered by it, and will constitute its legal and binding
obligations enforceable against it in accordance with its terms. 

  

	7.3.	It shall timely inform Party B of any circumstance which has or is likely to have a material adverse effect on Party A Business or operation thereof and shall use its
best efforts to prevent the occurrence of such circumstance and/or the expansion of losses. 

  

	7.4.	Without written consent of Party B, Party A will not dispose of its material assets or change its current shareholding structure in whatsoever manner.

  
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	8.	Representations and Warranties by Party B 

 Party B hereby represents and warrants that: 
  

	8.1.	It is a limited liability company duly registered and lawfully existing under PRC Laws with independent legal personality, has full and independent legal status and
capacity to execute, deliver and perform this Agreement and may sue or be sued as an independent party. 

  

	8.2.	It has full internal corporate power and authority to execute and deliver this Agreement and all other documents to be executed by it in connection with the
transactions contemplated hereunder as well as full power and authority to consummate the transactions contemplated hereunder. This Agreement will be lawfully and duly executed and delivered by it, and will constitute its legal and binding
obligations enforceable against it in accordance with its terms. 

  

	9.	Term of Agreement 

  

	9.1.	The Parties hereby acknowledge that, this Agreement shall become effective when it is duly executed by the Parties hereto. Unless otherwise expressly stipulated herein,
the term of this Agreement shall last, in the absence of early termination by mutual written agreement, ten (10) years. 

  

	9.2.	Upon termination hereof the Parties shall continue to comply with their respective obligations under Section 6. 

 

	10.	Notice 

  

	10.1.	Any notice, request, demand and other correspondences required by or made pursuant to this Agreement shall be made in writing and delivered to the relevant Party.

  

	10.2.	Such notice or other correspondences shall be deemed delivered when it is transmitted if transmitted by fax or telex; or upon delivery if delivered in person; or five
(5) days after posting if delivered by mail. 

  

	11.	Liability for Default 

  

	11.1.	The Parties agree and acknowledge that if any Party (“Defaulting Party”) substantially breaches any provision hereunder, or substantially fails to perform or
substantially delays in performing any obligations hereunder, such breach, failure or delay shall constitute a default hereunder (“Default”) and that in such event, the non-defaulting Party shall have the right to demand the Defaulting
Party to cure such Default or take remedial measures within a reasonable time. If the Defaulting Party fails to cure such Default or take remedial measures within such reasonable time or within ten (10) days after the non-defaulting Party
notifies the Defaulting Party in writing and requests it to cure such Default, the non-defaulting Party may elect, in its discretion, to (i) terminate this Agreement and demand the Defaulting Party to fully indemnify for damage; or
(ii) demand enforced performance by the Defaulting Party of its obligations hereunder and full indemnification from the Defaulting Party for damage. 

  

	11.2.	Notwithstanding Section 11.1 above, the Parties agree and acknowledge that unless otherwise stipulated by Laws or this Agreement, Party A shall in no event be
permitted to demand to terminate this Agreement on the ground of any reason. 

  

	11.3.	Notwithstanding any other provisions hereof, the validity of this Section 11 shall not be affected by any termination of this Agreement. 

  
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	12.	Force Majeure 

 If there
occurs an earthquake, typhoon, flood, war, computer virus, tool software design loophole, hacking attack on the Internet, change of policy or law or any other force majeure event which is unforeseeable and whose consequences are insurmountable or
unavoidable and a Party is directly affected thereby in its performance of this Agreement or is prevented thereby from performing this Agreement on agreed terms, such prevented Party shall immediately notify the other Party by fax of the same and
shall within thirty (30) days provide an evidencing document to be issued by the notary body of the place of the force majeure event setting forth the details of such force majeure and the reasons for such failure to perform, or for the need
for postponed performance of, this Agreement. The Parties shall in light of the extent of the effect of such force majeure event on the performance of this Agreement, agree on whether to waive performance of part of this Agreement or to permit
postponed performance thereof. No Party shall be held liable to indemnify the other Party against its economic losses resulting from a force majeure event. 
  

	13.	Miscellaneous 

  

	13.1.	This Agreement is made in Chinese in two (2) originals, with each Party holding one (1) copy. 

 

	13.2.	The entry into, effectiveness, performance, modification, interpretation and termination of this Agreement shall be governed by the Laws of the People’s Republic
of China. 

  

	13.3.	Any dispute arising out of or in connection with this Agreement shall be settled by the Parties through consultations and shall, in the absence of an agreement being
reached by the Parties within thirty (30) days of its occurrence, be brought before the competent people’s court of Hangzhou City for adjudication. 

 

	13.4.	No right, power or remedy empowered to any Party by any provision of this Agreement shall preclude any other right, power or remedy enjoyed by such Party in accordance
with Laws or any other provisions hereof and no exercise by a Party of any of its rights, powers and remedies shall preclude its exercise of its other rights, powers and remedies. 

 

	13.5.	No failure or delay by a Party in exercising any right, power or remedy under this Agreement or Laws (“Party’s Rights”) shall result in a waiver of such
rights; and no single or partial waiver by a Party of the Party’s Rights shall preclude such Party from exercising such rights in any other way or exercising the remaining part of the Party’s Rights. 

 

	13.6.	The section headings herein are inserted for convenience of reference only and shall in no event be used in or affect the interpretation of the provisions hereof.

  

	13.7.	Each provision contained herein shall be severable and independent of any other provisions hereof, and if at any time any one or more provisions hereof become invalid,
illegal or unenforceable, the validity, legality and enforceability of the remaining provisions hereof shall not be affected thereby. 

  

	13.8.	Any amendments or supplements to this Agreement shall be made in writing and shall take effect only when properly signed by the Parties hereto.

  

	13.9.	Unless otherwise stipulated herein, without prior written consent of the other Party, neither Party shall assign any of its rights and/or obligations hereunder to any
third party. 

  

	13.10.	This Agreement shall be binding upon the legal assignees or successors of the Parties. 

 

	13.11.	The Parties undertake to each file and pay, in accordance with law, the taxes involved in the transaction hereunder. 

  
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 [EXECUTION PAGE FOLLOWS] 

  
 9 

 [EXECUTION PAGE] 
 IN WITNESS WHEREOF, the Parties have caused this Exclusive Services Agreement to be executed at the place and as of the date first above written. 
 Party A: 
 Zhejiang Taobao Network Co., Ltd. 

(Company Chop) 
 Party B: 

Taobao (China) Software Co., Ltd. 

(Company Chop) 

  
 10 

 Annex A-2 
 ZHEJIANG TAOBAO NETWORK CO., LTD. 
 AND 

TAOBAO (CHINA) SOFTWARE CO., LTD. 
  

 
 SUPPLEMENTARY
AGREEMENT TO EXCLUSIVE 
 SERVICES AGREEMENT 

 
  

Date April 30, 2014 

  
 1 

 Supplementary Agreement to Exclusive Services Agreement 

THIS SUPPLEMENTARY AGREEMENT TO EXCLUSIVE SERVICES AGREEMENT (this “Agreement”) is made in Hangzhou, the People’s Republic
of China (“PRC”) on April 30, 2014. 
 BETWEEN: 

 

	1.	Zhejiang Taobao Network Co., Ltd., a limited liability company duly organized and validly existing under the PRC Laws, with its legal address at No.21, Feng Ling
Road, Wu Chang Street, Yuhang District, Hangzhou (“Party A”); and 

  

	2.	Taobao (China) Software Co., Ltd., a wholly foreign-owned enterprise duly organized and validly existing under the PRC Laws, with its legal address at Jing Feng
Village, Wu Chang Street, Yuhang District, Hangzhou (“Party B”). 

 (each a “Party”, collectively the
“Parties”) 
 W I T N E S S E T H 
 WHEREAS, the Parties entered into an exclusive services agreement (“Exclusive Services Agreement”) on January 21, 2009. Pursuant to Article 3.1 of the Exclusive Services
Agreement, Party A agreed to pay service fee to Party B, the specific amounts or calculation and payment methods of which shall be separately negotiated by the Parties and determined in a separate agreement. 

WHEREAS, the Parties now intend to supplement the Exclusive Services Agreement so as to clarify the specific payment methods and principles of the
service fee. Capitalized terms used but not defined herein shall have the meanings ascribed to such terms in the Exclusive Services Agreement. 

Based on friendly negotiations, the Parties hereby agree as follows: 
  

	1.	The service fee payable under the Exclusive Services Agreement by Party A to Party B shall be calculated on a monthly basis and paid by quarter in principle. The amount
of the service fee shall be equivalent to the amount of Party A’s income generated as a result of the relevant services and resources as well as other functions provided by Party B deducted by Party A’s costs and expenses incurred hereby
with a 5% top-up rate (the top-up rate shall be determined in accordance with a rate advised by a third-party professional institution based on the arm’s length principle and annually reviewed thereafter; without the objection of either Party,
adjustment of the top-up rate shall be carried out without the signing and execution of any separate agreement). The costs and expenses of Party A shall be confirmed by Party B. 

 

	2.	The Parties may separately enter into relevant service agreements on the specific services provided by Party B, and Party A shall pay the service fee in accordance with
the payment principles as stipulated in Article 1 of this Agreement. 

  

	3.	This Agreement shall take effect upon the date of the execution. Any amendments or supplements to this Agreement shall be made in writing and shall take effect only
when properly signed by the Parties hereto. 

  
 2 

	4.	Other provisions of the Exclusive Service Agreement shall remain valid. 

  

	5.	This Agreement is made in Chinese in two (2) originals, with each Party holding one (1) copy. 

 

	6.	The entry into, effectiveness, performance, modification, interpretation and termination of this Agreement shall be governed by the Laws of the People’s Republic
of China. 

  

	7.	Any disputes arising out of or in connection with this Agreement shall be resolved pursuant to the relevant provisions of the Exclusive Services Agreement.

 [EXECUTION PAGE FOLLOWS] 

  
 3 

 [EXCUTION PAGE] 
 IN WITNESS WHEREOF, the Parties have caused this Supplementary Agreement to Exclusive Services Agreement to be executed as of the date first above written. 

Party A: 
 Zhejiang Taobao Network
Co., Ltd. 
 (Company Seal) 

Party B: 
 Taobao (China) Software
Co., Ltd. 
 (Company Seal) 
 Supplementary Agreement to Exclusive Services Agreement - Execution PageEX-10.43

 Exhibit 10.43 

ALIBABA GROUP HOLDING LIMITED 

2014 POST-IPO EQUITY INCENTIVE PLAN 

Effective on             , 2014 

 

	 	1.	Purposes of the Plan. 

 The purposes of this Alibaba Group Holding Limited 2014 Post-IPO
Equity Incentive Plan (the “Plan”) is to enable Alibaba Group Holding Limited, a Cayman Islands company (the “Company”), to attract and retain the services of employees, directors and consultants considered
essential to the success of the Company and the Group Members (as defined below) (collectively, the “Group”) by providing additional incentives to promote the success of the Group as a whole. Options granted under the Plan may be
“Incentive Stock Options” or “Nonstatutory Stock Options,” as determined by the Administrator (as defined below) at the time of grant. Restricted Shares (as defined below), Restricted Share Units (as defined below), Dividend
Equivalents (as defined below), Share Appreciation Rights (as defined below) and Share Payments (as defined below) may also be granted under the Plan. 
  

	 	2.	Definitions and Interpretation. 

 (a) Definitions. In this Plan, unless the
context otherwise requires, the following expressions shall have the following meanings: 
 “Administrator” means the
Committee or in the absence of such Committee, the Board. 
 “Applicable Law” means the legal requirements relating to the
Plan and the Awards under applicable provisions of the corporate, securities, tax and other laws, rules, regulations and government orders, and the rules of any applicable stock exchange or national market system, of any jurisdiction applicable to
Awards granted to residents therein. 
 “Award” means a Dividend Equivalent, Option, Restricted Share, Restricted Share
Unit, Share Appreciation Right or Share Payment award granted to a Participant pursuant to the Plan. 
 “Award Agreement”
means any written agreement, contract, or other instrument or document evidencing an Award, including through electronic medium. 

“Board” means the Board of Directors of the Company. 

“Business” means any Person, which carries on activities for profit, and shall be deemed to include any affiliate of such
Person. 
 “Cause” means, with respect to a Participant: 

(i) any commission of an act of theft, embezzlement, fraud, dishonesty, ethical breach or other similar acts, or commission of a felony or a
lesser crime involving moral turpitude; 

 (ii) any material breach of any agreement or understanding between the Participant and any Group
Member including, without limitation, any applicable intellectual property and/or invention assignment, employment, non-competition, confidentiality or other similar agreement; 

(iii) any material misrepresentation or omission of any material fact in connection with the Participant’s employment with any Group
Member or service as an Service Provider; 
 (iv) any material failure to perform the customary duties as an Employee, Consultant or
Director, to obey the reasonable directions of a supervisor or to abide by the policies or codes of conduct of any Group Member; or 
 (v)
any conduct that is materially adverse to the name, reputation or interests of the Group. 
 “Change in Control” means any
of the following transactions: 
 (i) an amalgamation, arrangement, merger, consolidation or scheme of arrangement in which the Company is
not the surviving entity, except for a transaction the principal purpose of which is to change the jurisdiction in which the Company is incorporated or which following such transaction the holders of the Company’s voting securities immediately
prior to such transaction own more than fifty percent (50%) of the voting securities of the surviving entity; 
 (ii) the sale,
transfer or other disposition of all or substantially all of the assets of the Company (other than to a Subsidiary); 
 (iii) the
completion of a voluntary or insolvent liquidation or dissolution of the Company; 
 (iv) any takeover, reverse takeover, scheme of
arrangement, or series of related transactions culminating in a reverse takeover or scheme of arrangement (including, but not limited to, a tender offer followed by a takeover or reverse takeover) in which the Company survives but (A) the
securities of the Company outstanding immediately prior to such transaction are converted or exchanged by virtue of the transaction into other property, whether in the form of securities, cash or otherwise, or (B) the securities possessing more
than fifty percent (50%) of the total combined voting power of the Company’s then outstanding securities are transferred to a person or persons different from those who held such securities immediately prior to such transaction culminating
in such takeover, reverse takeover or scheme of arrangement, or (C) the Company issues new voting securities in connection with any such transaction such that holders of the Company’s voting securities immediately prior to the transaction
no longer hold more than fifty percent (50%) of the voting securities of the Company after the transaction; or 
 (v) the acquisition
in a single or series of related transactions by any person or related group of persons (other than Employees of one or more Group Members or entities established for the benefit of the Employees of one or more Group Members) of (A) control of
the Board or the ability to appoint a majority of the members of the Board, or (B) beneficial ownership (within the meaning of Rule 13d-3 under the U.S. Securities Exchange Act) of securities possessing
more than fifty percent (50%) of the total combined voting power of the Company’s then outstanding securities. 

  
 2 

 “Code” means the United States Internal Revenue Code of 1986, as amended. 

“Committee” means the Compensation Committee of the Board (or a subcommittee thereof), or such other committee of the Board
to which the Board has delegated power to act pursuant to the provisions of this Plan; provided, that in the absence of any such committee, the term “Committee” shall mean the Board. 

“Company” has the meaning set forth in Section 1. 

“Competitor” means any Business that is engaged in or is about to become engaged in any activity of any nature that competes
with a product, process, technique, procedure, device or service of any Group Member. The Administrator shall determine in its sole discretion a list of Competitors applicable to the forfeiture provisions of the Award Agreements from time to time.

 “Consultant” means any Person who is engaged by a Group Member to render consulting or advisory services to a Group
Member who may be offered securities registrable on Form S-8 under the U.S. Securities Act or pursuant to Rule 701 of the U.S. Securities Act, or any other available exemption, as applicable. 

“Director” means a member of the board of directors of a Group Member. 

“Disability” means a disability, whether temporary or permanent, partial or total, as determined by the Administrator;
provided, however, that purposes of Incentive Stock Options, “Disability” means a “permanent and total disability” as defined in Section 22(e)(3) of the Code. 

“Dividend Equivalent” means a right to receive the equivalent value (in cash or other property or, subject to
Section 11, a reduction in exercise price or base price of the relevant outstanding Award) of dividends paid on Shares as provided under Section 11. 

“Effective Date” means the closing of the Company’s initial public offering of its Shares. 

“Employee” means any person who has an employment relationship with any Group Member. A Service Provider shall not cease to
be an Employee in the case of (i) any leave of absence approved by the relevant Group Member under Applicable Laws, or (ii) transfers between locations of Group Members. 

“Fair Market Value” means, as of any date, the value of Shares determined as follows: 

(i) If the Shares are listed on one or more established stock exchanges or traded on one or more automated quotation systems, the Fair Market
Value shall be the closing sales price for such Shares as quoted on the principal exchange or system on which the Shares are listed or traded on the date of determination, as reported in Bloomberg or such other source as the Administrator deems
reliable unless otherwise prescribed by any Applicable Law, or, if the date of determination is not a Trading Date, the closing sales price as quoted on the principal exchange or system on which the Shares are listed or traded on the Trading Date
immediately preceding the date of determination; 

  
 3 

 (ii) If depository receipts representing the Shares are listed on one or more established stock
exchanges or traded on one or more automated quotation systems, the Fair Market Value shall be the closing sales price for such depository receipts as quoted on the principal exchange or system on the date of determination, as reported in Bloomberg
or such other source as the Administrator deems reliable, multiplied by the number of Shares that are represented by such depository receipts, or, if the date of determination is not a Trading Date, the closing sales price as quoted on the principal
exchange or system on which the Shares are listed or traded on the Trading Date immediately preceding the date of determination; 
 (iii)
If the Shares are regularly quoted by a recognized securities dealer but selling prices are not reported, its Fair Market Value shall be the mean between the high bid and low asked prices for the Shares on the date of determination; or 

(iv) In the absence of an established market for the Shares, the Fair Market Value thereof shall be determined in good faith by the
Administrator. 
 “Family Member” means (A) any person who is a “family member” of the Participant, as such
term is used in the instructions to Form S-8 under the U.S. Securities Act (collectively, the “Immediate Family Members”, which includes any child, stepchild, grandchild, parent, stepparent, grandparent, spouse, former spouse,
sibling, niece, nephew, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships, and any person sharing the Participant’s household (other than a tenant or employee);
(B) a trust solely for the benefit of the Participant and his or her Immediate Family Members; or (C) a partnership or limited liability company whose only partners or shareholders are the Participant and his or her Immediate Family
Members; or (D) any other transferee as may be approved either (I) by the Administrator in its sole discretion, or (II) as provided in the applicable Award Agreement; provided, that the Participant gives the Administrator advance
written notice describing the terms and conditions of the proposed transfer and the Administrator notifies the Participant in writing that such a transfer would comply with the requirements of the Plan. 

“Group” has the meaning set forth in Section 1. 

“Group Member” means the Company, any Subsidiary or any Related Entity. 

“Incentive Stock Option” means an Option intended to qualify as an incentive stock option within the meaning of
Section 422 of the Code. 
 “Nonstatutory Stock Option” means an Option not intended to qualify as an Incentive Stock
Option. 
 “Option” means an option to purchase Shares granted pursuant to the Plan. 

“Participant” means the holder of an outstanding Award granted under the Plan. 

“Person” means any natural person, firm, company, corporation, body corporate, partnership, association, government, state or
agency of a state, local, municipal or provincial authority or government body, joint venture, trust, individual proprietorship, business trust or other enterprise, entity or organization (whether or not having separate legal personality). 

  
 4 

 “Plan” has the meaning set forth in Section 1. 

“Related Entity” means any Person (including any subsidiary thereof) in or of which the Company or a Subsidiary holds a
substantial economic interest, or possesses the power to direct or cause the direction of the management policies, directly or indirectly, through the ownership of voting securities, by contract, or other arrangements as trustee, executor or
otherwise, but which, for purposes of the Plan, is not a Subsidiary and which the Administrator designates as a Related Entity. For purposes of the Plan, any Person in or of which the Company or a Subsidiary owns, directly or indirectly, securities
or interests representing twenty percent (20%) or more of its total combined voting power of all classes of securities or interests shall be deemed a “Related Entity” unless the Administrator determines otherwise. 

“Restricted Share” means a Share subject to restrictions and repurchase rights granted pursuant to the Plan. 

“Restricted Share Unit” means the right to receive a Share at a future date granted pursuant to the Plan. 

“Service Provider” means any Person who is an Employee, a Consultant or a Director; provided, however, that
Awards shall not be granted to any Consultant or Director in any jurisdiction in which, pursuant to Applicable Laws, grants to non-employees are not permitted. 

“Share” means an ordinary share of the Company, par value US$0.000025 per share, as adjusted in accordance with
Section 14(a) below. 
 “Share Appreciation Right” means a right to receive a payment equal to the excess of the Fair
Market Value of a specified number of Shares on the date the Share Appreciation Right is exercised over the base price as set forth in the applicable Award Agreement, granted pursuant to the Plan. 

“Share Payment” means a payment in the form of Shares, as part of any bonus, deferred compensation or other cash compensation
arrangement, made in lieu of all or any portion of such bonus, deferred compensation or other cash compensation arrangement, granted pursuant to the Plan. 

“Subsidiary” means any Person Controlled by the Company. “Control” means, with respect to any Person, the
possession, directly or indirectly, of the power to direct or cause the direction of the management policies of a Person whether through the ownership of the voting securities of such Person or by contract or otherwise; provided,
however, that for purposes of Incentive Stock Options, a Subsidiary shall mean only any Person of which a majority of the outstanding voting securities or voting power is beneficially owned directly or indirectly by the Company. For purposes
of the Plan, any “variable interest entity” that is consolidated into the consolidated financial statements of the Company under applicable accounting principles or standards as may apply to the consolidated financial statements of the
Company shall be deemed a Subsidiary. 
 “Tax” means any income, employment, social welfare or other tax withholding
obligations (including a Participant’s tax obligations) or any levies, stamp duties, charges or taxes required or permitted to be withheld or otherwise payable under Applicable Laws with respect to any taxable event concerning a Participant
arising as a result of this Plan. 

  
 5 

 “Terminated for Cause” or “Termination for Cause” means, in the
case of a Participant, (i) the termination of the Participant’s status as a Service Provider for Cause or (ii) the Participant’s voluntary resignation as a Service Provider if the Administrator determines at any time that, before
or after the Participant’s resignation, a Group Member had Cause to terminate such Participant’s status as a Service Provider. 

“Trading Date” means any day on which the Shares or depository receipts representing the Shares are (i) publicly traded
on one or more established stock exchanges or an automated quotation system under an effective registration statement or similar document under Applicable Law or (ii) quoted by a recognized securities dealer. 

“U.S. Person” means a “United States Person” within the meaning of Section 7701(a)(30) of the Code (i.e., a
citizen or resident of the United States, including a lawful permanent resident, even if such individual resides outside of the United States). 

“U.S. Securities Act” means the United States Securities Act of 1933 and the regulations thereunder, as amended from time to
time. 
 “U.S. Securities Exchange Act” means the United States Securities Exchange Act of 1934 and the regulations
thereunder, as amended from time to time. 
 (b) Interpretation. Unless expressly provided otherwise, or the context otherwise
requires: 
 (i) the headings in this Plan are for convenience only and shall not affect its interpretation; 

(ii) the terms defined in the singular shall have a comparable meaning when used in the plural, and vice versa; 

(iii) references to “include”, “includes” and “including” shall be deemed to be followed by the phrase
“without limitation”; 
 (iv) references to “dollars” or “US$” shall be deemed references to the lawful money
of the United States of America; 
 (v) references to sections, sub-sections, paragraphs, and sub-paragraphs are to sections, sub-sections,
paragraphs and sub-paragraphs of this Plan; 
 (vi) use of any gender includes the other genders; 

(vii) a reference to any statute or statutory provision shall be construed as a reference to the same as it may have been, or may from time
to time be, amended, modified or re-enacted; and 
 (viii) a reference to any other document referred to in this Plan is a reference to
that other document as amended, varied, novated or supplemented at any time. 

  
 6 

	 	3.	Shares Subject to the Plan. 

 (a) Subject to the provisions of Sections 14 and paragraph
(b) of this Section 3, the maximum aggregate number of Shares which may be subject to Awards under the Plan is (i) the number of Shares authorized for issuance under the Company’s 1999 Share Option Plan (the “1999
Plan”), the Company’s 2004 Share Option Plan (the “2004 Plan”), the Company’s 2005 Share Option Plan (the “2005 Plan”), the Company’s 2007 Share Incentive Plan (the “2007
Plan”) and the Company’s 2011 Share Incentive Plan (the “2011 Plan” and collectively, the “Prior Plans”), in an amount equal to (A) the number of Shares that were not granted under options,
restricted shares, restricted share units, share purchase rights or other awards (or any portions thereof) pursuant to the Prior Plans, plus (B) the number of Shares that were granted under options, restricted shares, restricted share units,
share purchase rights or other awards (or any portions thereof) pursuant to the Prior Plans that have terminated, expired, lapsed or been cancelled for any reason without having been exercised in full or would have otherwise become available again
for grant or award under such Prior Plans, plus (ii) on April 1, 2015 and each anniversary thereof, an additional amount equal to the lesser of (A) 25,000,000 Shares, and (B) such lesser number of Shares determined by the
Board. Subject to Section 14 and paragraph (b) of this Section 3, the maximum number of Incentive Stock Options that may be granted is 25,000,0000. The Shares which may be subject to Awards are authorized but unissued Shares of the
Company. 
 (b) If an Award (or any portion thereof) terminates, expires or lapses or is cancelled for any reason, any Shares subject to the
Award (or such portion thereof) shall again be available for the grant of an Award pursuant to the Plan (unless the Plan has terminated). If any Award (in whole or in part) is settled in cash or other property in lieu of Shares, then the number of
Shares subject to such Award (or such portion of an Award) shall again be available for grant pursuant to the Plan. However, Shares that have actually been issued under the Plan, pursuant to Awards under the Plan shall not be returned to the Plan
and shall not become available for future distribution under the Plan, except that (i) if any Restricted Shares are forfeited or the Company repurchases Restricted Shares pursuant to the terms of the Award Agreement; or (ii) if the Company
repurchases any Shares underlying any Award (or a portion thereof) in the event of a Participant’s joining a Competitor or Termination for Cause, then such Restricted Shares or Shares shall form part of the authorized but unissued share capital
of the Company and may become available for future grant under the Plan (to the extent permitted under Applicable Laws). 
 (c) Shares
withheld or not issued by the Company upon the grant, exercise or vesting of any Award under the Plan, in payment of the exercise or purchase price thereof or Tax obligation or withholding thereon, may again be optioned, granted or awarded
hereunder, subject to the limitations of Section 3(a). 
  

	 	4.	Administration of the Plan. 

 (a) Administrator. The Plan shall be administered by
the Administrator (except as otherwise permitted herein). 
 (b) Duties and Powers of Administrator. It shall be the duty of the
Administrator to conduct the general administration of the Plan in accordance with its provisions. Subject to the provisions of the Plan, the Administrator shall have the power and authority, in its discretion: 

(i) to select the Service Providers to whom Awards may from time to time be granted hereunder; 

  
 7 

 (ii) to determine the type or types of Awards to be granted to each Service Provider; 

(iii) to determine Fair Market Value; 

(iv) to determine the number of Shares to be covered by each such Award granted hereunder; 

(v) to prescribe the forms of Award Agreement for use under the Plan, which need not be identical for each Participant and to amend any Award
Agreement provided, that: (1) the rights or obligations of the Participant holding the Award that is the subject of any such Award Agreement are not affected adversely by such amendment; (2) the consent of the affected Participant
is obtained; or (3) such amendment is otherwise permitted under the Plan. Any such amendment of a grant or Award under the Plan need not be the same with respect to each Participant; 

(vi) to determine the terms and conditions of any Award granted hereunder (such terms and conditions to include, but not be limited to, the
exercise price, the time or times when Awards may be vested, issued or exercised, as the case may be (which may be based on performance criteria), the times at which Shares are deliverable under a Restricted Share Unit, whether any Award may be paid
in cash or Shares, and any rules for tolling the vesting of awards upon an authorized leave of absence, based in each case on such factors as the Administrator, in its sole discretion, shall determine); 

(vii) to determine any vesting acceleration or waiver of forfeiture or repurchase restrictions, and any restriction or limitation regarding
any Awards or the Shares relating thereto, based in each case on such factors as the Administrator, in its sole discretion, shall determine); 

(viii) to determine all matters and questions relating to whether a Participant’s status as a Service Provider has been terminated,
including without limitation if such termination was for Cause or for Disability and, if so, to determine the effective date of such termination (which it may determine to be the date of notice of resignation or the date of an act or omission by
such Participant constituting Cause) and all questions of whether particular leaves of absence constitute a termination of the Service Provider; 

(ix) to determine whether a Business is a Competitor of the Company; 

(x) to prescribe, amend and rescind rules and regulations relating to the Plan and the administration of the Plan and all Award Agreements,
including rules and regulations relating to sub-plans established for the purpose of qualifying for preferred Tax treatment under the tax laws of any jurisdiction; 

(xi) to allow the Participants to satisfy Tax obligations by having the Company withhold from Awards (or a portion thereof), that number of
Shares having a Fair Market Value equal to the amount required to be withheld as set forth in Section 15(j) below; 
 (xii) to take
any action, before or after an Award is made, that it deems advisable to obtain approval or comply with Applicable Laws or any necessary local governmental regulatory exemptions or approvals or listing requirements of any securities exchange or
automated quotation system; 

  
 8 

 (xiii) to construe, interpret, reconcile any inconsistency in, correct any defect in and/or
supply any omission in the terms of the Plan, the Award Agreement and Awards granted pursuant to the Plan; and 
 (xiv) make all other
decisions and determinations that may be required pursuant to the Plan or as the Administrator deems necessary or advisable to administer the Plan. 

(c) Action by the Administrator. The Administrator may act at a meeting or in writing signed by all members in lieu of a meeting. The
Administrator is entitled to, in good faith, rely or act upon any report or other information furnished by any officer or other employee of any Group Member, the Company’s independent certified public accountants, or any executive compensation
consultant or other professional retained by the Company to assist in the administration of the Plan. 
 (d) Effect of
Administrator’s Decision. The Administrator’s interpretation of the Plan, any Awards granted pursuant to the Plan and any Award Agreement, and all decisions, determinations and interpretations of the Administrator shall be final,
binding and conclusive for all purposes and upon all Participants. 
 (e) Delegation of Authority. To the extent permitted by
Applicable Laws, the Administrator may from time to time delegate to one or more officers of the Company the authority to grant or amend Awards or to take other administrative actions pursuant to this Section 4. Any delegation hereunder shall
be subject to the restrictions and limits that the Administrator specifies at the time of such delegation, and the Administrator may at any time rescind the authority so delegated or appoint a new delegatee. 

 

	 	5.	Eligibility. 

 (a) Subject to the terms of the Plan, all forms of Awards may be granted
to any Service Provider. Incentive Stock Options, however, may be granted only to Employees. Except for grants of Incentive Stock Options, for purposes of this Section 5(a), “Service Providers” shall include prospective Service
Providers to whom Awards are granted in connection with written offers of a service relationship with a Group Member. 
 (b) An Option that
is intended to be an Incentive Stock Option shall be so designated in the Award Agreement. 
 (c) Neither the Plan nor any Award shall
confer upon any Participant any right with respect to continuing the Participant’s relationship as a Service Provider with any Group Member, nor shall it interfere in any way with his or her right or any Group Member’s right to terminate
such relationship at any time, with or without cause. 
 (d) Unless the Administrator provides otherwise, vesting of Awards granted
hereunder shall be tolled during any unpaid leave of absence in accordance with such rules as the Administrator shall determine. 

  
 9 

	 	6.	Terms of Awards. 

 (a) Term. The term of each Award shall be stated in the Award
Agreement; provided, that the term shall be no more than ten (10) years from the date of grant thereof. Subject to the foregoing, except as limited by the requirements of Section 409A of the Code and regulations and rulings
thereunder, the Administrator may extend the term of any outstanding Award, and may extend the time period during which vested Awards may be exercised, in connection with any termination of Participant’s status as a Service Provider, and may
amend any other term or condition of an Award relating to such termination. 
 (b) Timing of Granting of Awards. The date of grant of
an Award shall, for all purposes, be the date on which the Administrator makes the determination granting such Award or such other future date as is determined by the Administrator. Notice of the determination shall be given to each Service Provider
to whom an Award is so granted within a reasonable time after the date of such grant. 
 (c) Stand-Alone and Tandem Awards. Awards
granted pursuant to the Plan may, in the sole discretion of the Administrator, be granted either alone, in addition to, or in tandem with, any other Award granted pursuant to the Plan (or any other award granted pursuant to another compensation
plan). Awards granted in addition to or in tandem with other Awards may be granted either at the same time as or at a different time from the grant of such other Awards (or any other award granted pursuant to another compensation plan). 

(d) Award Agreement. All Awards shall be evidenced by an Award Agreement setting forth the number of Shares subject to the Award and
the terms and conditions of the Award, which shall not be inconsistent with the Plan; provided, however, that if necessary to comply with Section 409A of the Code, for each U.S. Person the Shares subject to the Awards shall be
“service recipient stock” within the meaning of Section 409A of the Code or the Award shall otherwise comply with Section 409A of the Code, unless the Participant consents otherwise. 

(e) Vesting. The period during which an Award, in whole or in part, vests shall be set by the Administrator, and the Administrator may
determine that an Award may not vest in whole or in part for a specified period after it is granted. Such vesting may be based on service with a Group Member or any other criteria selected by the Administrator. At any time after grant of an Award,
the Administrator may, in its sole discretion and subject to whatever terms and conditions it selects, accelerate the period during which an Award vests. No portion of an Award which is unvested or unexercisable at the termination of
Participant’s status of as a Service Provider shall thereafter become vested or exercisable, except as may be otherwise provided by the Administrator either in the Award Agreement or by action of the Administrator following the grant of the
Award. 
 (f) Issuance of Shares. Shares issued upon grant, exercise or vesting of an Award (or any portion thereof) shall be issued
in the name of the Participant or, if requested by the Participant and approved by the Administrator, in the name of the Participant and his or her spouse or, in the name of Family Members. 

  
 10 

 (g) Termination of Relationship as a Service Provider. If a Participant’s status as a
Service Provider terminates, such Participant may exercise any unexercised Award (to the extent exercisable) within such period of time as is specified in the Award Agreement to the extent that the Award is vested and exercisable on the date of
termination (but in no event later than the expiration of the term of the Award as set forth in the Award Agreement). In the absence of a specified time in the Award Agreement, and except as provided in Sections 6(h), 6(i) and 6(j), Awards shall
remain exercisable for three (3) months following the Participant’s termination. Unless otherwise specified in the Award Agreement or otherwise determined by the Administrator, if, on the date of termination, the Participant is not vested
as to his or her entire Award, the unvested portion of such Award shall be deemed cancelled and the Shares covered by the unvested portion of the Award shall revert to the Plan and again be available for grant or award under the Plan. If, after
termination, the Participant does not exercise his or her Award within the time specified by the Administrator, the Award shall terminate, and the Shares covered by such Award shall revert to the Plan and again be available for grant or award under
the Plan. 
 (h) Disability of Participant. If a Participant’s status as a Service Provider terminates as a result of the
Participant’s Disability, the Participant may exercise any unexercised Award (to the extent exercisable) within such period of time as is specified in the Award Agreement to the extent the Award is vested and exercisable on the date of
termination (but in no event later than the expiration of the term of such Award as set forth in the Award Agreement). In the absence of a specified time in the Award Agreement, the Award shall remain exercisable for twelve (12) months
following the Participant’s termination. Unless otherwise specified in the Award Agreement or otherwise determined by the Administrator, if, on the date of termination, the Participant is not vested as to his or her entire Award, the unvested
portion of such Award shall be deemed cancelled and the Shares covered by the unvested portion of the Award shall revert to the Plan and again be available for grant or award under the Plan. If, after termination, the Participant does not exercise
his or her Award within the time specified herein, the Award shall terminate, and the Shares covered by such Award shall revert to the Plan and again be available for grant or award under the Plan. 

(i) Death of Participant. If a Participant dies while a Service Provider, any unexercised Award (to the extent exercisable) may be
exercised within such period of time as is specified in the Award Agreement to the extent that the Award is vested on the date of death of the Participant (but in no event later than the expiration of the term of such Award as set forth in the Award
Agreement) by the Participant’s estate or by a person who acquires the right to exercise the Award by bequest or inheritance. In the absence of a specified time in the Award Agreement, the Award shall remain exercisable for twelve
(12) months following the Participant’s death. Unless otherwise specified in the Award Agreement or otherwise determined by the Administrator, if, at the time of death, the Participant is not vested as to the entire Award, the unvested
portion of such Award shall be deemed cancelled and the Shares covered by the unvested portion of the Award shall immediately revert to the Plan and again be available for grant or award under the Plan. If the Award is not so exercised within the
time specified herein, the Award shall terminate, and the Shares covered by such Award shall revert to the Plan and again be available for grant or award under the Plan. 

(j) Termination for Cause. Subject to Applicable Law, if a Participant is Terminated for Cause, all unexercised Options or Share
Appreciation Rights, whether vested or unvested, may be cancelled as of the date of such termination as determined by the Administrator in its sole discretion at time the Award is granted as set forth in the applicable Award Agreement or at the time
of such termination. All Shares acquired pursuant to an Award by a Participant Terminated for Cause shall be subject to right of repurchase by the Company at any time and from time to time at the lesser of (i) the original purchase price or
exercise price paid for the Shares (or in the event the price was paid in services, then the Shares will be forfeited and cancelled without payment) and (ii) the then Fair Market Value of such Shares. Any Shares covered by cancelled Awards, and
any Shares repurchased or forfeited pursuant to this Section 6(j), shall revert to the Plan and again be available for grant or award under the Plan. 

  
 11 

	 	7.	Options. 

 (a) Rights to Purchase. After the Administrator determines that it will
offer Options under the Plan, it shall advise the offeree in writing or electronically of the terms, conditions and restrictions related to such Options. 

(b) Exercise Price. The exercise price per Share subject to an Option shall be determined by the Administrator and set forth in the
Award Agreement which, unless otherwise determined by the Administrator, may be a fixed or variable price determined by reference to the Fair Market Value of the Shares over which such Award is granted; provided, however, that no
Option may be granted to a U.S. Person with an exercise price per Share which is less than the Fair Market Value of such Shares on the date of grant (or date of adjustment pursuant to the following sentence), without compliance with
Section 409A of the Code, or the Participant’s consent; and provided, further, that Nonstatutory Stock Options may be granted with an exercise price lower than that set forth herein if such Option is granted pursuant to an
assumption or substitution for an option granted by another company, whether in connection with an acquisition of such other company or otherwise. The exercise price per Share subject to an Option may be amended or adjusted in the absolute
discretion of the Administrator, provided, that such adjustment does not result in a materially adverse impact to the Participant. For the avoidance of doubt, to the extent not prohibited by Applicable Laws, a downward adjustment of the
exercise prices of Options mentioned in the preceding sentence shall be effective without the approval of either the Company’s shareholders or the affected Participants. 

(c) Consideration. The consideration to be paid for the Shares to be issued upon exercise of an Option, including the method of
payment, shall be determined by the Administrator (and, in the case of an Incentive Stock Option, shall be determined at the time of grant). Such consideration may consist of: 

(i) cash; 
 (ii) check; 

(iii) promissory note; 
 (iv)
if there is a public market for the Shares at such time, by means of a broker-assisted “cashless exercise” pursuant to which the Company is delivered a copy of irrevocable instructions to a stockbroker to sell the Shares otherwise
deliverable upon the exercise of the Option and to deliver promptly to the Company an amount equal to the exercise price; 
 (v) Shares
having a Fair Market Value equal to the aggregate exercise price for the Shares being purchased and satisfying such other reasonable requirements as may be imposed by the Administrator (including by means of attestation of ownership of a sufficient
number of Shares in lieu of actual delivery of such Shares to the Company); provided, that such Shares have been held by the Participant for no less than six months (or such other period as established from time to time by the Administrator
in order to avoid adverse accounting treatment applying generally accepted accounting principles); 

  
 12 

 (vi) by a “net exercise” method whereby the Company withholds from the delivery of
Shares for which the Option was exercised that number of Shares having a Fair Market Value equal to the aggregate exercise price for the Shares for which the Option was exercised; 

(vii) by such other consideration as may be approved by the Administrator from time to time to the extent permitted by Applicable Laws; or

 (viii) any combination of the foregoing methods of payment. In making its determination as to the type of consideration to accept, the
Administrator shall consider if acceptance of such consideration may be reasonably expected to benefit the Company. 
 (d) Procedure for
Exercise. Any Option granted hereunder shall be exercisable according to the terms hereof at such times and under such conditions as determined by the Administrator and set forth in the Award Agreement. An Option may not be exercised for a
fraction of a Share. An Option shall be exercised when the Company receives written or electronic notice of exercise (in accordance with the Award Agreement) from the person entitled to exercise the Option and payment of the exercise price and Taxes
which are required to be withheld or paid by the relevant Group Member. Full payment may consist of any consideration and method of payment permitted under (c) above. 

(e) Rights as a Shareholder. Until the Shares are issued (by entry in the Company’s register of members), no right to vote or
receive dividends or any other rights as a shareholder shall exist with respect to the Shares, notwithstanding the exercise of the Option. The Company shall issue (or cause to be issued) such Shares promptly after the Option is exercised. No
adjustment will be made for a dividend or other right for which the record date is prior to the date the Shares are issued, except as provided in Section 14. 

(f) Substitution of Share Appreciation Rights. The Administrator may provide in the Award Agreement evidencing the grant of an Option
that the Administrator, in its sole discretion, shall have the right to substitute a Share Appreciation Right for such Option at any time prior to or upon exercise of such Option; provided, that such Share Appreciation Right shall be
exercisable with respect to the same number of Shares for which such substituted Option would have been exercisable. 
  

	 	8.	Restricted Shares. 

 (a) Rights to Purchase. After the Administrator determines
that it will offer Restricted Shares under the Plan, it shall advise the offeree in writing or electronically of the terms, conditions and restrictions related to such Restricted Shares. 

(b) Restrictions. All Restricted Shares shall, in the terms of each individual Award Agreement, be subject to such restrictions and
vesting requirements as the Administrator shall provide. A Restricted Share may not be sold or encumbered until all restrictions on such Restricted Share are terminated or expire and it has become vested. All Restricted Shares shall be held by the
Company in escrow for the Participant until all restrictions on such Restricted Shares have been removed. 

  
 13 

 (c) Repurchase or Forfeiture of Restricted Shares. If the price for the Restricted Shares
was paid by the Participant in services, then upon termination as a Service Provider, the Participant shall no longer have any rights in the unvested Restricted Shares, and such Restricted Shares shall be surrendered or transferred to the Company
without consideration. If a purchase price was paid by the Participant for the Restricted Shares, upon a termination as a Service Provider, the Company shall have the right to repurchase from the Participant the unvested Restricted Shares then
subject to restrictions at a cash price per share equal to the price paid by the Participant for such Restricted Shares or such other amount as may be specified in the Award Agreement. 

(d) Rights as a Shareholder. Once the Restricted Shares are issued, subject only to the restrictions on the Shares as provided in the
Award Agreement, the Participant shall have rights equivalent to those of a shareholder and shall be a shareholder when his or her purchase of the Restricted Shares is entered upon entry in the Company’s register of members or upon the records
of the duly authorized transfer agent of the Company. No adjustment shall be made for a dividend or other right in respect of any Restricted Share for which the record date is prior to the date the Participant is entered on the Company’s
register of members in respect of such Restricted Shares, except as provided in Section 14 of the Plan. 
  

	 	9.	Restricted Share Units. 

 (a) Rights to Purchase. After the Administrator
determines that it will offer Restricted Shares Units under the Plan, it shall advise the offeree in writing or electronically of the terms, conditions and restrictions related to such Restricted Shares Units. 

(b) Rights as a Shareholder. Until a Share is issued in settlement of the Restricted Share Unit, the Participant shall not have any
rights as a shareholder with respect to such Share. 
  

	 	10.	Share Appreciation Rights. 

 (a) Rights to Purchase. After the Administrator
determines that it will offer Share Appreciation Rights under the Plan, it shall advise the offeree in writing or electronically of the terms, conditions and restrictions related to such Share Appreciation Rights. 

(b) Base Price. The price per Share over which the appreciation of each Share Appreciation Right is to be measured shall be the base
price as determined by the Administrator and set forth in the Award Agreement which may be a fixed or variable price determined by reference to the Fair Market Value of the Shares; provided, however, that for each U.S. Person such base
price may not be established at less than the Fair Market Value on the date the Share Appreciation Right is granted, without such Share Appreciation Right either complying with Section 409A of the Code, or the Participant’s consent. The
base price per Share so established for a Share Appreciation Right may be amended or adjusted in the absolute discretion of the Administrator, provided, that such adjustment does not result in a materially adverse impact to the Participant.
For the avoidance of doubt, to the extent not prohibited by Applicable Laws, a downward adjustment in the base price mentioned in the preceding sentence shall be effective without the approval of either the Company’s shareholders or the
affected Participants. 

  
 14 

 (c) Payment. Payment by the Company for a Share Appreciation Right shall be in cash, in
Shares (based on its Fair Market Value as of the date the Share Appreciation Right is exercised) or a combination of both, as determined by the Administrator in the Award Agreement or, if the Award Agreement does not specifically so provide, by the
Administrator at the time of exercise. To the extent any payment is effected in Shares, only that number of Shares actually issued in payment of the Share Appreciation Right shall be counted against the maximum number of Shares which may be issued
under Section 3. 
 (d) Procedure for Exercise. Any Share Appreciation Right granted hereunder shall be exercisable according to
the terms hereof at such times and under such conditions as determined by the Administrator and set forth in the Award Agreement. A Share Appreciation Right shall be exercised when the Company receives written or electronic notice of exercise (in
accordance with the Award Agreement) from the person entitled to exercise the Share Appreciation Right and payment of Taxes which are required to be withheld or paid by the relevant Group Member. If Shares are issued upon exercise of a Share
Appreciation Right, then such Shares shall be issued in the name of the Participant or, if requested by the Participant, in the name of the Participant and his or her spouse or, in the name of Family Members. 

(e) Rights as a Shareholder. Until the Shares are issued (by entry in the Company’s register of members), no right to vote or
receive dividends or any other rights as a shareholder shall exist with respect to the Shares, notwithstanding the exercise of the Share Appreciation Right. The Company shall issue (or cause to be issued) such Shares promptly after the Share
Appreciation Right is exercised. No adjustment will be made for a dividend or other right for which the record date is prior to the date the Shares are issued, except as provided in Section 14. 

 

	 	11.	Dividend Equivalents. 

 The Administrator is authorized to grant Dividend Equivalents on
any Award and to any Service Provider. Dividend Equivalents with respect to an Award may be granted by the Administrator based on dividends declared on the Shares underlying such Award, to be credited as of dividend payment dates during the period
between the date the Dividend Equivalent is granted to a Participant and the date the Award with respect to which the Dividend Equivalent vests, is exercised, is distributed or expires, as determined by the Administrator. Such Dividend Equivalents
shall be settled in cash, other property or a reduction in exercise price or base price of the relevant Award by such formula and at such time and subject to such limitations as may be determined by the Administrator and set forth in the Award
Agreement. Dividend Equivalents shall not be granted on Options or Share Appreciation Rights granted to U.S. Persons. 
  

	 	12.	Share Payments. 

 The Administrator is authorized to grant Share Payments to any Service
Provider in the manner determined from time to time by the Administrator; provided, that unless otherwise determined by the Administrator such Share Payments shall be made in lieu of base salary, bonus, or other cash compensation otherwise
payable to such Participant, including any such compensation that has been deferred at the election of the Participant, and provided, further, that not less than the par value of any Share shall be received by the Company in connection with
its issue pursuant to any such Share Payment. In accordance with Applicable Law, such par value may be paid through the provision of services. The number of Shares issuable as a Share Payment shall be determined by the Administrator and may be based
upon satisfaction of such specific criteria as determined appropriate by the Administrator, including specified dates for electing to receive such Share Payment at a later date and the date on which such Share Payment is to be made. 

  
 15 

	 	13.	Non-Transferability. 

 Awards, and any interest therein, will not be transferable or
assignable by the Participant, and may not be made subject to execution, attachment or similar process; provided, that (i) during a Participant’s lifetime, with the consent of the Administrator (on such terms and conditions as the
Administrator determines appropriate), the Participant may transfer Nonstatutory Stock Options, Restricted Shares, Restricted Share Units, Share Appreciation Rights, Dividend Equivalents, and Share Payments to his or her Family Members by gift or
pursuant to domestic relations order in the settlement of marital property rights, and (ii) following a Participant’s death, Awards, to the extent they are vested upon the Participant’s death, may be transferred by will or by the laws
of descent and distribution. 
  

	 	14.	Adjustments Upon Changes in Capitalization, Change of Control. 

 (a) Changes in
Capitalization. Subject to any required action by the shareholders of the Company, the number of Shares covered by each outstanding Award, the number of Shares which have been authorized for issuance under the Plan but as to which no Awards have
yet been granted or which have been returned to the Plan upon cancellation or expiration of an Award, and the number of Shares subject to grant as Incentive Stock Options, as well as the price per Share covered by each such outstanding Award, shall
be proportionally and equitably adjusted for any increase or decrease in the number of issued Shares resulting from a subdivision or consolidation, stock dividend, amalgamation, spin-off, arrangement or consolidation, combination or reclassification
of Shares. Additionally, in the event of any other increase or decrease in the number of issued Shares effected without consideration by the Company, then the number of Shares covered by each outstanding Award, the number of Shares which have been
authorized for issuance under the Plan but as to which no Awards have yet been granted or which have been returned to the Plan upon cancellation or expiration of an Award and the limitations on the number of Shares subject to grant as Incentive
Stock Options, as well as the price per Share covered by each outstanding Award may be adjusted for any increase or decrease in the number of issued Shares resulting therefrom. The conversion of any convertible securities of the Company shall not be
deemed to have been “effected without receipt of consideration.” The manner in which such adjustments under this Section 14(a) are to be accomplished shall be determined by the Board whose determination shall be final, binding and
conclusive. Except as expressly provided herein, no issuance by the Company of shares of any class, or securities convertible into shares of any class, shall affect, and no adjustment by reason thereof shall be made with respect to, the number or
price of Shares subject to an Award. For the avoidance of doubt, in the case of any extraordinary cash dividend, the Board shall make an equitable or proportionate adjustment to outstanding Awards to reflect the effect of such extraordinary cash
dividend. 
 (b) Dissolution or Liquidation. In the event of the proposed dissolution or liquidation of the Company, the
Administrator shall notify each Participant as soon as practicable prior to the effective date of such proposed dissolution or liquidation. The Administrator in its discretion may provide for a Participant to have the right to exercise his or her
Option, or Share Appreciation Right until fifteen (15) days prior to such dissolution or liquidation as to all of the Shares covered thereby. In addition, the Administrator may provide that any Company repurchase option or vesting condition
applicable to any Restricted Shares shall lapse as to all such Restricted Shares and any Shares issuable under Restricted Share Units or as Share Payments shall be issued as of such date, provided the proposed dissolution or liquidation takes place
at the time and in the manner contemplated by the proposed dissolution or liquidation. To the extent it has not been previously exercised or paid out, all Awards will terminate immediately prior to the consummation of such proposed dissolution or
liquidation. 

  
 16 

 (c) Change of Control. Except as may otherwise be provided in any Award Agreement or any
other written agreement entered into by. and between the Company and a Participant, if a Change in Control occurs, the Company as determined in the sole discretion of the Administrator and without the consent of the Participant may take any of the
following actions: 
 (i) accelerate the vesting, in whole or in part, of any Award; 

(ii) purchase any Award for an amount of cash or Shares equal to the value that could have been attained upon the exercise of such Award or
realization of the Participant’s rights had such Award been currently exercisable or payable or fully vested (and, for the avoidance of doubt, if as of such date the Administrator determines in good faith that no amount would have been attained
upon the exercise of such Award or realization of the Participant’s rights, then such Award may be terminated by the Company without payment); or 

(iii) provide for the assumption, conversion or replacement of any Award by the successor corporation or a parent or subsidiary of the
successor corporation with other rights (including cash) or property selected by the Administrator in its sole discretion or the assumption or substitution of such Award by the successor or surviving corporation, or a parent or subsidiary thereof,
with such appropriate adjustments as to the number and kind of Shares and prices as the Administrator deems, in its sole discretion, reasonable, equitable and appropriate. In the event the successor corporation refuses to assume, convert or replace
outstanding Awards, the Awards shall fully vest and the Participant shall have the right to exercise or receive payment as to all of the Shares subject to the Award, including Shares as to which it would not otherwise be vested, exercisable or
otherwise issuable. 
  

	 	15.	Miscellaneous General Rules. 

 (a) Share Issuances. Notwithstanding anything
herein to the contrary, the Company shall not be required to issue or deliver any Shares or any certificates or other evidence of Shares to be issued pursuant to the exercise of any Award, unless and until the Board has determined, with advice of
counsel, that the issuance and delivery of such Shares is in compliance with all Applicable Laws, regulations of governmental authorities and, if applicable, the requirements of any exchange on which the Shares are listed or traded. All Shares
delivered pursuant to the Plan are subject to any stop-transfer orders and other restrictions as the Administrator deems necessary or advisable to comply all Applicable Laws, and the rules of any national securities exchange or automated quotation
system on which the Shares are listed, quoted, or traded. The Administrator may place legends on any evidence or registry of such Shares to reference restrictions applicable to the Share. In addition to the terms and conditions provided herein, the
Board may require that a Participant make such reasonable covenants, agreements, and representations as the Board, in its discretion, deems advisable in order to comply with any such laws, regulations, or requirements. The Administrator shall have
the right to require any Participant to comply with any timing or other restrictions with respect to the settlement or exercise of any Award, including a window-period limitation, as may be imposed in the discretion of the Administrator. 

  
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 (b) Paperless Administration. Subject to Applicable Laws, the Administrator may make
Awards and provide applicable disclosure and procedures for exercise of Awards, by an internet website, electronic mail or interactive voice response system for the paperless administration of Awards. 

(c) Applicable Currency. The Award Agreement shall specify the currency applicable to such Award. The Administrator may determine, in
its sole discretion, that an Award denominated in one currency may be paid in any other currency based on the prevailing exchange rate as the Administrator deems appropriate. A Participant may be required to provide evidence that any currency used
to pay the exercise price or purchase price of any Award was acquired and taken out of the jurisdiction in which the Participant resides in accordance with Applicable Laws, including foreign exchange control laws and regulations. 

(d) Relationship to other Benefits. No payment pursuant to the Plan shall be taken into account in determining any benefits pursuant to
any pension, retirement, savings, profit sharing, group insurance, welfare or other benefit plan of the Company or any Subsidiary except to the extent otherwise expressly provided in writing in such other plan or an agreement thereunder. 

(e) Government and Other Regulations. The obligation of the Company to make payment of awards in Share or otherwise shall be subject to
all Applicable Laws, rules, and regulations, and to such approvals by government agencies as may be required. The Company shall be under no obligation to register any of the Shares paid pursuant to the Plan under any Applicable Laws. If the Shares
paid pursuant to the Plan may in certain circumstances be exempt from registration under Applicable Laws the Company may restrict the transfer of such shares in such manner as it deems advisable to ensure the availability of any such exemption. 

(f) Expenses. The expenses of administering the Plan shall be borne by the Company and its Subsidiaries. 

(g) Titles and Headings. The titles and headings of the Sections in the Plan are for convenience of reference only and, in the event of
any conflict, the text of the Plan, rather than such titles or headings, shall control. 
 (h) Fractional Shares. No fractional Share
shall be issued and the Administrator shall determine, in its discretion, whether cash shall be given in lieu of fractional shares or whether such fractional shares shall be eliminated by rounding down. 

(i) No Rights to Awards. No Participant, employee, or other person shall have any claim to be granted any Award pursuant to the Plan,
and neither the Company nor the Administrator is obligated to treat Participants, Employees, Consultants or any other persons uniformly. 

  
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 (j) Taxes. No Shares shall be delivered, and no payment shall be made under the Plan to
any Participant until such Participant has made arrangements acceptable to the Administrator for the satisfaction of Taxes and any other costs and expenses in connection with the grant, exercise or vesting of Awards and/or the issuance and delivery
of the Shares. The Company or the relevant Group Member shall have the authority and the right to deduct or withhold, or require a Participant to remit to the Company, an amount sufficient to satisfy all Taxes. The Administrator may in its
discretion and in satisfaction of the foregoing requirement allow a Participant to satisfy Taxes by having the Company withhold Shares otherwise issuable under an Award having a Fair Market Value equal to the Taxes. Notwithstanding any other
provision of the Plan, the number of Shares otherwise issuable under an Award which may be withheld with respect to the issuance, vesting, exercise or payment of any Award (or which may be repurchased from the Participant of such Award (or a portion
thereof) after such Shares were acquired by the Participant from the Company) in order to satisfy all Taxes, unless specifically approved by the Administrator, be limited to the number of Shares otherwise issuable under an Award which have a Fair
Market Value on the date of withholding or repurchase equal to the aggregate amount of the Taxes required to be withheld in connection with such event. The Fair Market Value of the Shares otherwise issuable under an Award to be withheld shall be
determined on the date that the amount of Taxes to be withheld is to be determined. All elections by the Participants to have Shares otherwise issuable under an Award withheld for this purpose (as approved by the Administrator) shall be made in such
form and under such conditions as the Administrator may deem necessary or advisable. The Administrator shall determine the Fair Market Value of the Shares, consistent with Applicable Law, for Taxes due in connection with a broker-assisted cashless
Option exercise involving the sale of Shares, if any, to pay the Option exercise price or any Taxes. 
 (k) Buy-Out. In the sole
discretion of the Administrator, any Award (in whole or in part) under the Plan may be settled in cash or other property in lieu of Shares; provided, however, payment in cash or other property in lieu of Shares shall not be made
earlier than the time such Shares are deliverable pursuant to the terms of the Award. If any Award (in whole or in part) is settled in cash or other property in lieu of Shares, the number of Shares subject to such Award (or such portion thereof)
shall revert to the Plan and again be available for grant or award under the Plan. 
 (l) Valuation. For purposes of Sections 14(c)
where an Award is converted into or any underlying Share is substituted with cash or other property or securities (a “Substitute Property”), the valuation of such Award and its Substitute Property, or the exchange ratio between the
two, shall be determined in good faith by the Administrator and supported by the valuation achieved in the relevant transaction, or in the absence of any such transaction, by an independent valuation expert selected by the Administrator. 

(m) Effect of Plan upon Other Compensation Plans. The adoption of the Plan shall not affect any other compensation or incentive plans
in effect for the Company or any Subsidiary or Related Entity. Nothing in the Plan shall be construed to limit the right of the Company, any Subsidiary or any Related Entity (i) to establish any other forms of incentives or compensation for
Service Providers, or (ii) to grant or assume options or other rights or awards otherwise than under the Plan in connection with any proper corporate purpose including without limitation, the grant or assumption of options in connection with
the acquisition by purchase, lease, merger, consolidation or otherwise, of the business, securities or assets of any corporation, partnership, limited liability company, firm or association. 

  
 19 

 (n) Section 409A. To the extent that the Administrator determines that any Award
granted to a U.S. Person under the Plan is subject to Section 409A of the Code, the Award Agreement evidencing such Award shall incorporate the terms and conditions required by Section 409A of the Code. To the extent applicable, the Plan
and Award Agreements shall be interpreted in accordance with Section 409A of the Code and Department of Treasury regulations and other interpretive guidance issued thereunder. Notwithstanding any provision of the Plan to the contrary, in the
event that the Administrator determines that any Award may be subject to Section 409A of the Code and related Department of Treasury guidance, the Administrator may adopt such amendments to the Plan and the applicable Award Agreement or adopt
other policies and procedures (including amendments, policies and procedures with retroactive effect), or take any other actions, that the Administrator determines are necessary or appropriate to (a) exempt the Award from Section 409A of
the Code and/or preserve the intended tax treatment of the benefits provided with respect to the Award, or (b) comply with the requirements of Section 409A of the Code and related Department of Treasury guidance and thereby avoid the
application of any penalty taxes under such Section. The Administrator shall use commercially reasonable efforts to implement the provisions of this Section 15(n) in good faith; provided, that neither the Company, the Administrator nor
any of the Company’s employees, directors or representatives shall have any liability to any Participant with respect to this Section 15(n). 

(o) Indemnification. To the extent allowable pursuant to Applicable Laws, the Administrator shall be indemnified and held harmless by
the Company from any loss, cost, liability, or expense that may be imposed upon or reasonably incurred by such member in connection with or resulting from any claim, action, suit, or proceeding to which he or she may be a party or in which he or she
may be involved by reason of any action or failure to act pursuant to the Plan and against and from any and all amounts paid by him or her in satisfaction of judgment in such action, suit, or proceeding against him or her; provided, that he
or she gives the Company an opportunity, at its own expense, to handle and defend the same before he or she undertakes to handle and defend it on his or her own behalf. The foregoing right of indemnification shall not be exclusive of any other
rights of indemnification to which such persons may be entitled pursuant to the Company’s Memorandum & Articles of Association, as a matter of law, or otherwise, or any power that the Company may have to indemnify them or hold them
harmless. 
 (p) Plan Language. The official language of the Plan shall be English. To the extent that the Plan or any Award
Agreements are translated from English into another language, the English version of the Plan and Award Agreements will always govern, in the event that there are inconsistencies or ambiguities which may arise due to such translation. 

(q) Other Provisions. The Award Agreement shall contain such other terms, provisions and conditions not inconsistent with the Plan as
may be determined by the Administrator in its sole discretion. 
  

	 	16.	Amendment and Termination of the Plan. 

 (a) Effective Date; Term of Plan. This
Plan shall become effective as determined by the Board but no Options or Share Appreciation Rights granted under this Plan shall be exercised, the Company’s right to repurchase Restricted Shares shall not lapse, no Dividend Equivalents shall be
paid and no Shares shall be issued under a Restricted Share Unit or in the form of a Share Payment unless and until this Plan has been approved by the shareholders of the Company, which approval shall be within twelve (12) months before or
after the date this Plan is adopted by the Board. This Plan shall continue in effect for a term of ten (10) years unless sooner terminated under this Section 16. 

(b) Amendment and Termination. The Board in its sole discretion may terminate this Plan at any time. The Board may amend this Plan at
any time in such respects as the Board may deem advisable; provided, however, that to the extent necessary and desirable to comply with Applicable Laws, or stock exchange rules, the Company shall obtain shareholder approval of
any Plan amendment in such a manner and to such a degree as required. 

  
 20 

 (c) Effect of Termination. Except as otherwise provided in Section 14, any amendment
or termination of this Plan shall not affect Awards previously granted or issued, as the case may be, and such Awards shall remain in full force and effect as if this Plan had not been amended or terminated, unless mutually agreed otherwise between
the affected Participant and the Company, which agreement must be in writing and signed by such Participant and the Company. 
  

	 	17.	Certain Securities Law Matters and Other Regulations. 

 (a) The obligation of the Company
to settle Awards in Shares or other consideration shall be subject to all Applicable Laws, rules, and regulations, and to such approvals by governmental agencies as may be required. Notwithstanding any terms or conditions of any Award to the
contrary, the Company shall be under no obligation to offer to sell or to sell, and shall be prohibited from offering to sell or selling, any Shares pursuant to an Award unless such shares have been properly registered for sale pursuant to the U.S.
Securities Act or unless the Company has received an opinion of counsel, satisfactory to the Company, that such Shares may be offered or sold without such registration pursuant to an available exemption therefrom and the terms and conditions of such
exemption have been fully complied with. The Company shall be under no obligation to register for sale under the U.S. Securities Act any of the Shares to be offered or sold under the Plan. 

(b) The Administrator may cancel an Award or any portion thereof if it determines, in its sole discretion, that legal or contractual
restrictions and/or blockage and/or other market considerations would make the Company’s acquisition of Shares from the public markets, the Company’s issuance of the Shares to the Participant, the Participant’s acquisition of the
Shares from the Company and/or the Participant’s sale of Shares to the public markets, illegal, impracticable or inadvisable. If the Administrator determines to cancel all or any portion of an Award in accordance with the foregoing, the Company
shall pay to the Participant an amount equal to the excess of (A) the aggregate Fair Market Value of the Shares subject to such Award or portion thereof canceled (determined as of the applicable exercise date, or the date that the Shares would
have been vested or delivered, as applicable), over (B) the aggregate exercise price or base amount or any amount payable as a condition of delivery of Shares (in the case of any other Award). Such amount shall be delivered to the Participant
as soon as practicable following the cancellation of such Award or portion thereof. 
 (c) Notwithstanding any provision of the Plan to the
contrary, in no event shall a Participant be permitted to exercise an Option in a manner that the Administrator determines would violate the United States Sarbanes-Oxley Act of 2002, or any other applicable law or the applicable rules and
regulations of the U.S. Securities Exchange Commission or the applicable rules and regulations of any securities exchange or inter-dealer quotation system on which the securities of the Company are listed or traded. 

 

	 	18.	Joining a Competitor; Termination for Cause. 

 (a) (A) All Awards (whether vested or
unvested) shall be cancelled as of the date of termination of the Participant as a Service Provider; (B) all Shares issued pursuant to any Award (or a portion thereof) shall be subject to repurchase by the Company at (x) the original
purchase price of such Shares, or (y) the par value of such Shares, if such Shares are issued in exchange for services which shall be considered the original purchase price, or (z) the par value of such Shares, if such Shares are issued
under Restricted Share Units or as Share Payments; and (C) all proceeds, gains or other economic benefit actually or constructively received by the Participant upon any receipt or exercise of any Award (or a portion thereof), or upon the
receipt or resale of any Shares underlying any Award (or a portion thereof), must be paid to the Company, if 

  
 21 

 (i) within twelve (12) months of termination as a Service Provider or such other period
determined by the Administrator and set forth in the applicable Award Agreement, the Participant (1) directly or indirectly, establishes, incorporates, forms, enters into, or participates in the Business as an owner, partner, principal or
shareholder or other proprietor (other than through a purchase on the open market, solely as a passive investment, of not more than five percent (5%) of the interest) of any Competitor, (2) has become, is or becomes an officer, director,
employee, consultant, adviser of, or otherwise, directly or indirectly, enter the employ of, continues any employment with or renders any services to or for, any Competitor, or (3) knowingly performs or has performed any act that may confer a
competitive benefit or advantage upon any Competitor (in each case as determined by the Administrator); or 
 (ii) a Participant is
Terminated for Cause. 
 (b) Any unissued Shares covered by such cancelled Awards and any issued Shares repurchased at the original purchase
price or par value pursuant to this Section 18 shall revert to the Plan and again be available for grant or award under the Plan. 
  

	 	19.	Governing Law. 

 This Plan shall be governed by the laws of the Cayman Islands. 

* * * * * 

  
 22 

 I hereby certify that the foregoing Plan was duly adopted by the Board of Directors of Alibaba
Group Holding Limited on             , 2014. 
 * * * * * 

I hereby certify that the foregoing Plan was approved by the shareholders of Alibaba Group Holding Limited on
            , 2014. 
 Executed on this
         day of              2014. 
  

	
	  

	Company Secretary

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