Document:

<PAGE>

               THIS IS NOT A LETTER OF ACCEPTANCE AND TRANSMITTAL

                         NOTICE OF GUARANTEED DELIVERY
                    FOR CLASS B RESTRICTED VOTING SHARES OF

                      ROGERS WIRELESS COMMUNICATIONS INC.
                PURSUANT TO THE OFFER DATED NOVEMBER 24, 2004 OF

                           ROGERS COMMUNICATIONS INC.
                                      AND

                             RWCI ACQUISITION INC.

THE OFFER WILL BE OPEN FOR ACCEPTANCE UNTIL MIDNIGHT (LOCAL TIME) ON DECEMBER
30, 2004 (THE "EXPIRY TIME"), UNLESS EXTENDED OR WITHDRAWN.

    This Notice of Guaranteed Delivery must be used to accept the offer dated
November 24, 2004 (the "Offer") made by Rogers Communications Inc. ("RCI") and
its wholly-owned subsidiary RWCI Acquisition Inc. ("RCI Subco" and together with
RCI, the "Offerors") for Class B Restricted Voting Shares (the "RWCI Restricted
Voting Shares") of Rogers Wireless Communications Inc. (the "Corporation") if
certificates for the RWCI Restricted Voting Shares to be deposited are not
immediately available or the holder of RWCI Restricted Voting Shares cannot
deliver all other required documents to the Depositary by the Expiry Time. This
Notice of Guaranteed Delivery may be delivered by hand or transmitted by
facsimile or mail to the Depositary at the address or facsimile number set out
below.

    The terms and conditions of the Offer are incorporated by reference in this
Notice of Guaranteed Delivery. Capitalized terms used but not defined in this
Notice of Guaranteed Delivery which are defined in the Offer to Purchase and
accompanying Circular dated November 24, 2004 (the "Offer to Purchase and
Circular") have the meanings ascribed to them in the Offer to Purchase and
Circular.

TO: THE DEPOSITARY, COMPUTERSHARE INVESTOR SERVICES INC.

<Table>
<S>                                     <C>                                     <C>
                                            BY REGISTERED MAIL, BY HAND OR
               BY MAIL:                              BY COURIER:                      BY FACSIMILE TRANSMISSION:
            P.O. Box 7021                       100 University Avenue                       (416) 981-9663
          31 Adelaide St. E                           9th Floor                      Attention: Corporate Actions
         Toronto, ON M5C 3H2                     Toronto, ON M5J 2Y1
     Attention: Corporate Actions            Attention: Corporate Actions
</Table>

    If a holder of RWCI Restricted Voting Shares wishes to deposit such RWCI
Restricted Voting Shares pursuant to the Offer and certificates for such RWCI
Restricted Voting Shares are not immediately available or the holder cannot
deliver all other required documents to the Depositary by the Expiry Time, those
RWCI Restricted Voting Shares may nevertheless be deposited under the Offer
provided that all of the following conditions are met:

    (a) the deposit is made by or through an Eligible Institution (as defined
        below);

    (b) this Notice of Guaranteed Delivery or a facsimile hereof, properly
        completed and duly executed, including a guarantee by an Eligible
        Institution in the form specified below, is received by the Depositary,
        at the address specified below, by the Expiry Time; and

    (c) the certificate(s) representing the deposited RWCI Restricted Voting
        Shares in proper form for transfer, together with a Letter of Acceptance
        and Transmittal (or a facsimile thereof), properly completed and duly
        executed with any required signature guarantees, covering the deposited
        RWCI Restricted Voting Shares and all other documents required by the
        Letter of Acceptance and Transmittal, are received by the Depositary at
        its office in Toronto at the address specified below before 5:00 p.m.,
        Toronto time, on the third trading day on the TSX after the Expiry Time.

    An "Eligible Institution" means a Canadian Schedule I chartered bank, a
major trust company in Canada, a member of the Securities Transfer Agent
Medallion Program (STAMP), a member of the Stock Exchange Medallion Program
(SEMP), or member of the New York Stock Exchange, Inc. Medallion Signature
Program (MSP) or any other "Eligible Guarantor Institution", as such term is
defined in Rule 17Ad-15 of the Exchange Act.

    The Eligible Institution that completes this form must communicate the
guarantee to the Depositary and must deliver the Letter of Acceptance and
Transmittal and certificates for RWCI Restricted Voting Shares to the Depositary
within the time period specified herein.

    DELIVERY OF THIS NOTICE OF GUARANTEED DELIVERY TO AN ADDRESS OR TRANSMISSION
OF THIS NOTICE OF GUARANTEED DELIVERY VIA A FACSIMILE NUMBER OTHER THAN SET
FORTH ABOVE DOES NOT CONSTITUTE A VALID DELIVERY.

    THIS NOTICE OF GUARANTEED DELIVERY IS NOT TO BE USED TO GUARANTEE
SIGNATURES. IF A SIGNATURE ON THE LETTER OF ACCEPTANCE AND TRANSMITTAL IS
REQUIRED TO BE GUARANTEED BY AN ELIGIBLE INSTITUTION UNDER THE INSTRUCTIONS
THERETO, SUCH SIGNATURE GUARANTEE MUST APPEAR IN THE APPLICABLE SPACE PROVIDED
IN THE LETTER OF ACCEPTANCE AND TRANSMITTAL.

    DO NOT SEND CERTIFICATES FOR RWCI RESTRICTED VOTING SHARES WITH THIS NOTICE
OF GUARANTEED DELIVERY. CERTIFICATES FOR RWCI RESTRICTED VOTING SHARES MUST BE
SENT WITH YOUR LETTER OF ACCEPTANCE AND TRANSMITTAL.
<PAGE>

     The undersigned hereby deposits to the purchasing Offeror as determined by
the Letter of Acceptance and Transmittal, upon the terms and subject to the
conditions set forth in the Offer to Purchase and Letter of Acceptance and
Transmittal, receipt of which is hereby acknowledged, the RWCI Restricted Voting
Shares listed below, pursuant to the guaranteed delivery procedures set forth in
Section 3 of the Offer to Purchase, "Manner of Acceptance -- Guaranteed
Delivery".

<Table>
<Caption>
---------------------------------------------------------------------------------------------------------------------------------
                                     DESCRIPTION OF RWCI RESTRICTED VOTING SHARES DEPOSITED
---------------------------------------------------------------------------------------------------------------------------------
                                  NAME(S) AND ADDRESS(ES) OF
                                 REGISTERED HOLDER(S) (PLEASE       NUMBER OF RWCI RESTRICTED
                                  FILL IN EXACTLY AS NAME(S)      VOTING SHARES REPRESENTED BY       NUMBER OF RWCI RESTRICTED
    CERTIFICATE NUMBER(S)        APPEAR(S) ON CERTIFICATE(S))              CERTIFICATE               VOTING SHARES DEPOSITED*
<S>                             <C>                              <C>                              <C>

---------------------------------------------------------------------------------------------------------------------------------

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                                            TOTAL:

                                                                 --------------------------------------------------------------
</Table>

     (If space is insufficient, please attach a list to this Notice of
Guaranteed Delivery in the above form.)

---------------

*    Unless otherwise indicated, all RWCI Restricted Voting Shares evidenced by
     any certificate(s) submitted to the Depositary will be deemed to have been
     deposited under the Offer.

<Table>
<S>                                                           <C>
------------------------------------------------------------  ------------------------------------------------------------
 SIGNATURE(S) OF HOLDER(S) OF RWCI RESTRICTED VOTING SHARES                           ADDRESS(ES)

------------------------------------------------------------  ------------------------------------------------------------
                    NAME (please print)

------------------------------------------------------------  ------------------------------------------------------------
                            DATE                                                  ZIP CODE/POSTAL CODE

                                                              ------------------------------------------------------------
                                                                           TELEPHONE NUMBER (business hours)
</Table>

                                        2
<PAGE>

                                   GUARANTEE
                    (NOT TO BE USED FOR SIGNATURE GUARANTEE)

     The undersigned, an Eligible Institution, guarantees delivery to the
Depositary, at its address set forth herein, of the certificate(s) representing
the RWCI Restricted Voting Shares deposited hereby together with a Letter of
Acceptance and Transmittal (or a facsimile thereof), properly completed and duly
executed with any required signature guarantees, covering the deposited RWCI
Restricted Voting Shares and all other documents required by the Letter of
Acceptance and Transmittal before 5:00 p.m., Toronto time, on the third trading
day on the TSX after the Expiry Time; and

     Failure to comply with the foregoing could result in a financial loss to
such Eligible Institution.

<Table>
<S>                                                    <C>

-----------------------------------------------------  -----------------------------------------------------
                    NAME OF FIRM                                       AUTHORIZED SIGNATURE

-----------------------------------------------------  -----------------------------------------------------
                   ADDRESS OF FIRM                                      NAME (PLEASE PRINT)

-----------------------------------------------------  -----------------------------------------------------
                                                                               TITLE

-----------------------------------------------------  -----------------------------------------------------
                ZIP CODE/POSTAL CODE                                           DATE

-----------------------------------------------------
                  TELEPHONE NUMBER
</Table>

                                        3<PAGE>

            GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION

                         NUMBER ON SUBSTITUTE FORM W-9

                                     PAGE 1

     GUIDELINES FOR DETERMINING THE PROPER IDENTIFICATION NUMBER TO GIVE THE
PAYER. -- Social Security numbers have nine digits separated by two hyphens:
i.e., 000-00-0000. Employer identification numbers have nine digits separated by
only one hyphen: i.e., 00-0000000. The table below will help you determine the
number to give the payer.

<Table>
<Caption>
---------------------------------------------------------------
                                   GIVE THE SOCIAL
                                   SECURITY NUMBER
FOR THIS TYPE OF ACCOUNT:          OF --
---------------------------------------------------------------
<S>  <C>                           <C>
1.   Individual                    The individual
2.   Two or more individuals       The actual owner of the
     (joint account)               account or, if combined
                                   funds, any one of the
                                   individuals(1)
3.   Custodian account of a minor  The minor(2)
     (Uniform Gift to Minors Act)
4.   a. The usual revocable        The grantor-trustee(1)
     savings trust account
        (grantor is also trustee)
     b. So-called trust account    The actual owner(1)
     that is not a legal or valid
        trust under state law
5.   Sole proprietorship or        The owner(3)
     single-owner LLC

---------------------------------------------------------------
</Table>

<Table>
<Caption>
 -------------------------------------------------------------------------------
                                               GIVE THE EMPLOYER
                                               IDENTIFICATION NUMBER
FOR THIS TYPE OF ACCOUNT:                      OF --
 -------------------------------------------------------------------------------
<C>        <S>                                 <C>
    6.     Sole proprietorship or single-      The owner(3)
           owner LLC
    7.     A valid trust, estate, or pension   The legal entity(4)
           trust
    8.     Corporate or LLC electing           The corporation
           corporate status on Form 8832
    9.     Association, club, religious,       The organization
           charitable, educational or other
           tax-exempt organization
   10.     Partnership or multi-member LLC     The partnership
   11.     A broker or registered nominee      The broker or nominee
   12.     Account with the Department of      The public entity
           Agriculture in the name of a
           public entity (such as a state or
           local government, school district,
           or prison) that receives
           agricultural program payments
---------------------------------------------------------------------------------
</Table>

(1) List first and circle the name of the person whose number you furnish. If
    only one person on a joint account has a Social Security number, that
    person's number must be furnished.
(2) Circle the minor's name and furnish the minor's Social Security number.
(3) You must show your individual name, but you may also enter your business or
    "doing business as" name. You may use either your Social Security number or
    Employer Identification number (if you have one).
(4) List first and circle the name of the legal trust, estate, or pension trust.
    Do not furnish the identifying number of the personal representative or
    trustee unless the legal entity itself is not designated in the account
    title.

NOTE: If no name is circled when there is more than one name, the number will be
      considered to be that of the first name listed.
<PAGE>

            GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                         NUMBER ON SUBSTITUTE FORM W-9
                                     PAGE 2

OBTAINING A NUMBER

If you do not have a Taxpayer Identification Number, you should apply for one
immediately. To apply for a Social Security number, obtain Form SS-5,
Application for a Social Security Card, from your local Social Security
Administration office or on-line at www.ssa.gov/online/ss5.html. You may also
obtain this form by calling 1-800-772-1213. Use Form W-7, Application for an IRS
Individual Taxpayer Identification Number, to apply for an ITIN, or Form SS-4,
Application for Employer Identification Number, to apply for an EIN. You can
obtain Forms W-7 and SS-4 by calling 1-800-TAX-FORM (1-800-829-3676) or from the
IRS Web Site at www.irs.gov.

PAYEES EXEMPT FROM BACKUP WITHHOLDING

Payees specifically exempted from backup withholding on ALL payments include the
following:

  - A corporation.

  - A financial institution.

  - An organization exempt from tax under Section 501(a) of the Internal Revenue
    Code of 1986, as amended (the "Code"), or an individual retirement plan, or
    a custodial account under Section 403(b)(7), if the account satisfies the
    requirements of Section 401(f)(2).

  - The U.S. or any of its agencies or instrumentalities.

  - A state, the District of Columbia, a possession of the U.S., or any
    political subdivision or instrumentality thereof.

  - A foreign government, a political subdivision of a foreign government, or
    any agency or instrumentality thereof.

  - An international organization or any agency, or instrumentality thereof.

  - A registered dealer in securities or commodities registered in the U.S., the
    District of Columbia or a possession of the U.S.

  - A real estate investment trust.

  - A common trust fund operated by a bank under Section 584(a) of the Code.

  - An exempt charitable remainder trust, or a non-exempt trust described in
    Section 4947(a)(1) of the Code.

  - An entity registered at all times under the Investment Company Act of 1940.

  - A foreign central bank of issue.

Payments of dividends and patronage dividends not generally subject to backup
withholding include the following:

  - Payments to nonresident aliens subject to withholding under Section 1441 of
    the Code.

  - Payments to partnerships not engaged in a trade or business in the U.S. and
    which have at least one nonresident partner.

  - Payments of patronage dividends where the amount received is not paid in
    money.

  - Payments made by certain foreign organizations.

  - Section 404(k) payments made by an ESOP.

Payments of interest not generally subject to backup withholding include the
following:

  - Payments of interest on obligations issued by individuals. NOTE: You may be
    subject to backup withholding if this interest is $600 or more and is paid
    in the course of the payer's trade or business and you have not provided
    your correct taxpayer identification number to the payer.

  - Payments of tax-exempt interest (including exempt-interest dividends under
    Section 852 of the Code).

  - Payments described in Section 6049(b)(5) of the Code to nonresident aliens.

  - Payments on tax-free covenant bonds under Section 1451 of the Code.

  - Payments made by certain foreign organizations.

  - Mortgage interest paid to you.

Exempt payees described above should file a Form W-9 to avoid possible erroneous
backup withholding. FILE THIS FORM WITH THE PAYER, FURNISH YOUR TAXPAYER
IDENTIFICATION NUMBER, WRITE "EXEMPT" ON THE FACE OF THE FORM, SIGN AND DATE THE
FORM AND RETURN IT TO THE PAYER. IF YOU ARE A NONRESIDENT ALIEN OR A FOREIGN
ENTITY NOT SUBJECT TO BACKUP WITHHOLDING, FILE WITH A PAYER A COMPLETED IRS FORM
W-8BEN (CERTIFICATE OF FOREIGN STATUS).

Certain payments other than interest, dividends, and patronage dividends that
are not subject to information reporting are also not subject to backup
withholding. For details, see the regulations under Sections 6041, 6041A(2),
6045 and 6050A of the Code and the regulations promulgated thereunder.

PRIVACY ACT NOTICE. -- Section 6109 requires most recipients of dividends,
interest, or other payments to give taxpayer identification numbers to payers
who must report the payments to the IRS. The IRS uses the numbers for
identification purposes. Payers must be given the numbers whether or not
recipients are required to file tax returns. Payers must generally withhold 28%
of taxable interest, dividends and certain other payments to a payee who does
not furnish a taxpayer identification number to a payer. Certain penalties may
also apply.

PENALTIES

(1) PENALTY FOR FAILURE TO FURNISH TAXPAYER IDENTIFICATION NUMBER. -- If you
fail to furnish your taxpayer identification number to a payer, you are subject
to a penalty of $50 for each such failure unless your failure is due to
reasonable cause and not to wilful neglect.

(2) CIVIL PENALTY FOR FALSE INFORMATION WITH RESPECT TO WITHHOLDING. -- If you
make a false statement with no reasonable basis that results in no imposition of
backup withholding, you are subject to a penalty of $500.

(3) CRIMINAL PENALTY FOR FALSIFYING INFORMATION. -- Wilfully falsifying
certifications or affirmations may subject you to criminal penalties including
fines and/or imprisonment.

FOR ADDITIONAL INFORMATION CONTACT YOUR TAX CONSULTANT OR THE INTERNAL REVENUE
SERVICE.

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