Document:

Stockholders Agreement, dated as of November 24, 2009

 Exhibit 10.1 
 STOCKHOLDERS AGREEMENT 
 OF 
 JOHNSONDIVERSEY HOLDINGS, INC. 
 dated as of November 24, 2009 

 TABLE OF CONTENTS 
  

					
	 	  	 	  	Page
	 RECITALS
	  	1
		
	 ARTICLE I DEFINITIONS
	  	2
	 SECTION 1.1.
	  	 Certain Defined Terms
	  	2
	 SECTION 1.2.
	  	 Other Definitional Provisions
	  	12
		
	 ARTICLE II CORPORATE GOVERNANCE
	  	12
	 SECTION 2.1.
	  	 Board Representation
	  	12
	 SECTION 2.2.
	  	 Actions of the Board
	  	16
	 SECTION 2.3.
	  	 Committees
	  	17
	 SECTION 2.4.
	  	 Change in CEO
	  	17
	 SECTION 2.5.
	  	 Stockholder Consent Rights
	  	18
	 SECTION 2.6.
	  	 Available Financial Information
	  	18
	 SECTION 2.7.
	  	 Access
	  	20
	 SECTION 2.8.
	  	 Termination of Rights
	  	20
	 SECTION 2.9.
	  	 Certificate of Incorporation and Bylaws
	  	21
	 SECTION 2.10.
	  	 Headquarters
	  	21
		
	 ARTICLE III TRANSFERS
	  	21
	 SECTION 3.1.
	  	 Rights and Obligations of Transferees
	  	21
	 SECTION 3.2.
	  	 Transfer Restrictions
	  	21
	 SECTION 3.3.
	  	 Right of First Offer
	  	22
	 SECTION 3.4.
	  	 Tag-Along Right
	  	24
	 SECTION 3.5.
	  	 Drag-Along Right
	  	26
	 SECTION 3.6.
	  	 Recapitalization Transaction
	  	29
	 SECTION 3.7.
	  	 Initiation of Qualified IPO
	  	30
	 SECTION 3.8.
	  	 Call Option
	  	31
	 SECTION 3.9.
	  	 Void Transfers
	  	32
		
	 ARTICLE IV EQUITY PURCHASE RIGHTS
	  	33
	 SECTION 4.1.
	  	 Equity Purchase Rights
	  	33
		
	 ARTICLE V MISCELLANEOUS
	  	34
	 SECTION 5.1.
	  	 Stockholder Indemnification
	  	34
	 SECTION 5.2.
	  	 Non-Competition
	  	35
	 SECTION 5.3.
	  	 Termination
	  	35
	 SECTION 5.4.
	  	 Confidentiality
	  	35
	 SECTION 5.5.
	  	 Amendments and Waivers
	  	36
	 SECTION 5.6.
	  	 Successors, Assigns and Transferees
	  	36
	 SECTION 5.7.
	  	 Legend
	  	36
	 SECTION 5.8.
	  	 Notices
	  	37
	 SECTION 5.9.
	  	 Further Assurances
	  	39
	 SECTION 5.10.
	  	 Entire Agreement; Third Party Beneficiaries
	  	40
	 SECTION 5.11.
	  	 Restrictions on Other Agreements; Bylaws
	  	40

  

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	 SECTION 5.12.
	  	 Delays or Omissions
	  	40
	 SECTION 5.13.
	  	 Governing Law
	  	40
	 SECTION 5.14.
	  	 Specific Performance; Jurisdiction
	  	41
	 SECTION 5.15.
	  	 Waiver of Jury Trial
	  	42
	 SECTION 5.16.
	  	 Severability
	  	42
	 SECTION 5.17.
	  	 Titles and Subtitles
	  	42
	 SECTION 5.18.
	  	 No Recourse
	  	42
	 SECTION 5.19.
	  	 Counterparts; Facsimile Signatures
	  	42
	 SECTION 5.20.
	  	 SNW Proxy
	  	43
		
	 ARTICLE VI REPRESENTATIONS AND WARRANTIES
	  	43
	 SECTION 6.1.
	  	 Representations and Warranties of the Stockholders
	  	43

 Exhibits 
 Exhibit A – Assignment and Assumption Agreement 
 Exhibit B – Charter 
 Exhibit C – Bylaws 
  

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 THIS STOCKHOLDERS AGREEMENT (this “Agreement”) is entered as of
November 24, 2009, among JOHNSONDIVERSEY HOLDINGS, INC., a Delaware corporation (the “Company”), COMMERCIAL MARKETS HOLDCO, INC., a Wisconsin corporation (“CMH”), SNW CO., INC., a Delaware corporation
(“SNW”), CDR JAGUAR INVESTOR COMPANY, LLC, a Delaware limited liability company (the “CD&R Investor”), CDR F&F JAGUAR INVESTOR, LLC, a Delaware limited liability company (“CD&R F&F
Investor”, and together with the CD&R Investor, the “CD&R Investor Parties”) and any Person who becomes a party hereto pursuant to Section 3.1(b) (each of the foregoing, a “Stockholder” and
collectively, the “Stockholders”). 
 RECITALS 
 WHEREAS, the Company and the CD&R Investor have entered into an Investment Agreement, dated as of October 7, 2009 (the
“Investment Agreement”), pursuant to which (i) the Company’s Certificate of Incorporation has been amended and restated to provide for two new classes of common stock, Class A shares, par value $0.01 per share
(the “Class A Common Stock”), which have voting rights, and Class B shares, par value $0.01 per share (the “Class B Common Stock”), which do not have any voting rights except to the extent required by Delaware law,
(ii) all the shares of the Company’s former Class A common stock owned by CMH have been reclassified into newly issued shares of Class A Common Stock, which together with the shares of Class A Common Stock acquired by
SNW pursuant to the Investment Agreement, represent a 50.1% interest in the Company as of the date hereof assuming exercise of the Unilever Warrant and (iii) the CD&R Investor Parties have acquired newly issued shares of Class A
Common Stock representing in the aggregate a 45.9% interest in the Company as of the date hereof assuming exercise of the Unilever Warrant; 
 WHEREAS, the Company and Unilever have entered into a Redemption Agreement, dated as of October 7, 2009 (as amended by Amendment No. 1 thereto, dated as of November 20, 2009, and as such
agreement may be further amended from time to time, the “Redemption Agreement”), among the Company, JohnsonDiversey, Inc., CMH, Unilever N.V., Unilever and Conopco, Inc., pursuant to which the Company has caused all the shares of
the Company’s former Class B common stock owned by Unilever to be redeemed in exchange for cash and a warrant (the “Unilever Warrant”) to purchase Class A Common Stock representing a 4.0% interest in the Company as of the
date hereof assuming the exercise of the Unilever Warrant; 
 WHEREAS, concurrently with the execution and delivery of this
Agreement, the parties hereto and Unilever are entering into a Registration Rights Agreement with respect to the shares of Class A Common Stock that will be held by each of the Stockholders (and, with respect to Unilever, the Common Stock
issuable upon exercise of the Unilever Warrant) and certain other stockholders of the Company from time to time; and 
 WHEREAS,
concurrently with the execution and delivery of the Investment Agreement, (i) Appointive Distributing Trust B, u/a Samuel C. Johnson 1988 Trust Number One, the owner of a majority of CMH’s Class A Common Stock (the “CMH
Majority Holder”), (ii) S. Curtis Johnson III and (iii) the CD&R Investor have agreed to certain obligations in connection with the transactions contemplated by the Investment Agreement and this Agreement (such
agreement, the “CMH Majority Holder Agreement”); 

 WHEREAS, the Stockholders wish to set forth in this Agreement certain terms and conditions
upon which Equity Securities held by the Stockholders will be held, including provisions restricting the Transfer of Equity Securities, and providing for certain other matters; 
 NOW, THEREFORE, in consideration of the foregoing recitals and of the mutual promises hereinafter set forth, the Company and the
Stockholders hereby agree as follows: 
 ARTICLE I 
 DEFINITIONS 
 SECTION 1.1. Certain Defined Terms. As used herein,
the following terms shall have the following meanings: 
 “Acceptance Notice” has the meaning assigned to such
term in Section 3.3(b). 
 “Affiliate” means, with respect to any Person, any other Person directly or
indirectly controlling, controlled by or under common control with, such Person. 
 “Agreement” has the meaning
assigned to such term in the preamble. 
 “Annual Budget” has the meaning assigned to such term in
Section 2.6(a)(ii). 
 “Annual Financial Statements” has the meaning assigned to such term in
Section 2.6(a)(iii). 
 “Appraised Value” has the meaning assigned to such term in Section 3.8(b).

 “beneficial owner” or “beneficially own” has the meaning given such term in Rule 13d-3
under the Exchange Act and a Person’s beneficial ownership of Common Stock or other Equity Securities of the Company shall be calculated in accordance with the provisions of such Rule; provided, however, that for purposes of
determining beneficial ownership, (i) a Person shall be deemed to be the beneficial owner of any security which may be acquired by such Person, whether within 60 days or thereafter, upon the conversion, exchange or exercise of any
warrants, options, rights or other securities and (ii) no Person shall be deemed to beneficially own any security solely as a result of such Person’s execution of this Agreement. 
 “Board” means the Board of Directors of the Company. 
 “Business Day” means any day that is not a Saturday, a Sunday or other day on which banks are required or authorized by law
to be closed in New York City. 
 “Bylaws” means the Bylaws of the Company, as in effect on the date hereof and
as the same may be amended, supplemented or otherwise modified from time to time in accordance with the terms thereof, the terms of the Charter and the terms of this Agreement. 
  

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 “Call Notice” has the meaning assigned to such term in Section 3.8(a).

 “Call Option” has the meaning assigned to such term in Section 3.8(a). 
 “CD&R Designee” has the meaning assigned to such term in Section 2.1(a). 
 “CD&R F&F Fund VIII” means CD&R Friends & Family Fund VIII, L.P. 
 “CD&R F&F Investor” has the meaning assigned to such term in the preamble. 
 “CD&R Fund VIII” means Clayton, Dubilier & Rice Fund VIII, L.P. 
 “CD&R Holders” means the CD&R Investor, the CD&R F&F Investor and their Permitted Transferees and Equity
Purchase Assignees of any CD&R Holder. 
 “CD&R Indemnification Agreement” means the Indemnification
Agreement, dated as of the date hereof, by and among the Company, JohnsonDiversey, Inc., CD&R Holders, Clayton, Dubilier & Rice, Inc. and CD&R Manager, as the same may be amended from time to time in accordance with its terms, the
terms of this Agreement and the Charter. 
 “CD&R Investor” has the meaning assigned to such term in the
preamble. 
 “CD&R Investor Group Member” has the meaning assigned to such term in the Charter. 

“CD&R Manager” means Clayton, Dubilier & Rice, LLC. 
 “CEO” means the Chief Executive Officer of the Company in office from time to time. 
 “CEO Designee” has the meaning assigned to such term in Section 2.1(a). 
 “Chairman” has the meaning assigned to such term in Section 2.1(a). 
 “Charter” means the Second Amended and Restated Certificate of Incorporation of the Company, as in effect on the date
hereof and as the same may be amended, supplemented or otherwise modified from time to time in accordance with the terms thereof and the terms of this Agreement. 
 “Class A Common Stock” has the meaning assigned to such term in the recitals. 
 “Class B Common Stock” has the meaning assigned to such term in the recitals. 
 “Closing” means the closing pursuant to the Investment Agreement and the Redemption Agreement. 
 “Closing Date” means November 24, 2009. 
  

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 “Closing Date Transactions” means the transactions contemplated by the
Investment Agreement and the Redemption Agreement. 
 “CMH” has the meaning assigned to such term in the
preamble. 
 “CMH Conversion Agreement” means the letter agreement, dated as of October 7, 2009, by and
among the Company, the CD&R Investor and CMH, relating to a potential conversion of CMH from a Wisconsin corporation to a Wisconsin limited liability company. 
 “CMH Designees” has the meaning assigned to such term in Section 2.1(a). 
 “CMH Group Member” has the meaning assigned to such term in the Charter. 
 “CMH Holders” means CMH, SNW and their respective Permitted Transferees and Equity Purchase Assignees of any CMH Holder. 
 “CMH Indemnification Agreement” means the Indemnification Agreement, dated as of the date hereof, by and among the Company, JohnsonDiversey, Inc. and CMH, as the same may be amended from
time to time in accordance with its terms, the terms of this Agreement and the Charter. 
 “CMH Majority
Holder” has the meaning assigned to such term in the recitals. 
 “CMH Majority Holder Agreement” has
the meaning assigned to such term in the recitals. 
 “Collateral Benefits” has the meaning assigned to such
term in Section 3.6(a). 
 “Common Stock” means the Class A Common Stock and the Class B Common
Stock, and any securities issued in respect thereof, or in substitution therefor, in connection with any stock split, dividend or combination, or any reclassification, recapitalization, merger, consolidation, exchange or other similar
reorganization. 
 “Company” has the meaning assigned to such term in the preamble. 
 “Company Elected Securities” has the meaning assigned to such term in Section 3.3(b). 
 “Competitor” means Ecolab, Inc. and the SCJ Competitors. 
 “Consulting Agreement” means the Consulting Agreement, dated as of the date hereof, between the Company and CD&R
Manager, as the same may be amended from time to time in accordance with its terms, the terms of this Agreement and the Charter. 
 “control” (including the terms “controlling”, “controlled by” and “under common control with”), with respect to the relationship between or among two or more Persons, means
the possession, directly or indirectly, of the power to direct or cause the direction of the affairs or management of a Person, whether through the ownership of voting securities, as trustee or executor, by contract or otherwise. 
  

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 “Controlled Affiliate” means any Affiliate of the specified Person that is,
directly or indirectly, controlled by the specified Person. 
 “DGCL” means the Delaware General Corporation
Law, as amended from time to time. 
 “Director” means any member of the Board. 
 “Drag-Along Notice” has the meaning assigned to such term in Section 3.5(e). 
 “Drag Transaction” has the meaning assigned to such term in Section 3.5(a). 
 “EBITDA” means earnings before interest, taxes, depreciation and amortization, determined in accordance with GAAP.

 “Equity Purchase Assignee” has the meaning assigned to such term in Section 4.1(e). 
 “Equity Purchase Shares” has the meaning assigned to such term in Section 4.1(a). 
 “Equity Securities” means any and all shares of Common Stock or other equity securities of the Company, securities of the
Company convertible into, or exchangeable or exercisable for, such shares, and options, warrants or other rights to acquire such shares of Common Stock or other equity securities. 
 “ERISA” has the meaning assigned to such term in Section 3.5(h). 
 “Excess Price” has the meaning assigned to such term in Section 3.5(l). 
 “Exchange Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.

 “Fair Market Value” means the fair market value of any specified securities or other asset as determined in
good faith by the Board or, in the case of such a determination pursuant to Section 3.02 of the Bylaws, the Special Transaction Committee. 
 “Financial Party” means (i) a private equity fund or other financial sponsor, asset management firm, sovereign wealth fund, hedge fund, pooled investment vehicle,
publicly-listed special purpose acquisition company, bank or financial institution (or any one or more investment vehicles managed or otherwise controlled by such entities) or (ii) any other Person that is purchasing Equity Securities or
debt securities of the Company or its Affiliates as an investment activity and not for purposes of establishing a business partnering, marketing, cross selling or other strategic relationship with the Company. 
  

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 “First Offer” has the meaning assigned to such term in Section 3.3(b).

 “First Offer Price” has the meaning assigned to such term in Section 3.3(a). 
 “GAAP” means generally accepted accounting principles, as in effect in the United States of America from time to time.

 “Group” has the meaning assigned to such term in Section 13(d)(3) of the Exchange Act. 
 “Independent Director” means a Director who is (i) not an Affiliate of the Principal Stockholder nominating
such Director or the Company, (ii) in the case of a Director nominated by CMH, (A) is not a CMH Group Member and (B) is not, and has not in the past been, an officer, director or employee of a Johnson Family
Member, SCJ, the Company or its Subsidiaries, any other company controlled by one or more Johnson Family Members or any of their respective Affiliates, (iii) in the case of a Director nominated by the CD&R Investor,
(A) is not a CD&R Investor Group Member and (B) is not, and has not in the past been, an officer, director or employee of the CD&R Investor, CD&R Manager or any of their respective Affiliates and
(iv) would qualify as an “Independent Director” pursuant to the listing standards of the New York Stock Exchange (“NYSE”), with respect to (x) each CMH Group Member, if the Principal Stockholder
nominating such Director is CMH (as if such CMH Group Member were listed on the NYSE) (y) each CD&R Investor Group Member, if the Principal Stockholder nominating such Director is the CD&R Investor (as if such CD&R Investor
Group Member were listed on the NYSE) and (z) the Company (as if the Company were listed on the NYSE). In the case of the foregoing clauses (x), (y) and (z), such individual shall not have, and in the period starting three
years prior to the date of determination and ending on the date of determination, shall not have had, any material relationship with either the designating Principal Stockholder, the CMH Group Members or CD&R Investor Group Members, as
applicable, or the Company. For purposes of clause (iv) of this definition, the determination of the board of directors of a company as to the independence of a director under the NYSE rules will be deemed to be the determination of a
reasonable board of directors of such company taking into account all relevant factors. 
 “Information” means
all confidential information about the Company or any of its Subsidiaries that is or has been furnished to any Stockholder or any of its Representatives by or on behalf of the Company or any of its Subsidiaries, or any of their respective
Representatives, and any other information supplied by the Company or Stockholders in connection with the Closing Date Transactions (whether written or oral or in electronic or other form and whether prepared by the Company, its advisers or
otherwise), together with all written or electronically stored documentation prepared by such Stockholder or its Representatives based on or reflecting, in whole or in part, such information; provided that the term “Information”
does not include any information that (i) is or becomes generally available to the public through no action or omission by such Stockholder or its Representatives, (ii) is or becomes available to such Stockholder on a
non-confidential basis from a source, other than the Company or any of its Subsidiaries, or any of

  

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their respective Representatives, that to the best of such Stockholder’s knowledge, after reasonable inquiry, is not prohibited from disclosing such portions to such Stockholder by a
contractual, legal or fiduciary obligation or (iii) is independently developed by a Stockholder or its Representatives or Affiliates on its own behalf without use of any Information. 
 “Initiating Stockholder” has the meaning assigned to such term in Section 3.5(a). 
 “Investment Agreement” has the meaning assigned to such term in the recitals, as the same may be amended from time to time
in accordance with its terms, the terms of this Agreement and the Charter. 
 “IPO” means the initial public
offering of Common Stock pursuant to an effective registration statement under the Securities Act. 
 “IPO Initiating
Stockholder” has the meaning assigned to such term in Section 3.7(a). 
 “IPO Initiation Notice”
has the meaning assigned to such term in Section 3.7(a). 
 “Issuance Notice” has the meaning assigned to
such term in Section 4.1(b). 
 “Johnson Family Member” means (a) a lawful lineal descendant
of Herbert F. Johnson, Jr. or Henrietta Johnson Louis or the spouse of any such person; (b) an estate, trust (including a revocable trust, declaration of trust or a voting trust), guardianship or custodianship for the primary benefit of
one or more individuals described in clause (a) above; (c) a foundation established by one or more individuals described in clause (a) above; and (d) a Person controlled by one or more individuals or entities
described in clauses (a), (b) or (c) above; provided, however, that for purposes of this Agreement, neither the Company nor any of its Subsidiaries from time to time shall be regarded as a Johnson Family Member. For the
avoidance of doubt, SCJ and its Subsidiaries are, as of the date hereof, Johnson Family Members. 
 “Johnson Family
Transferee” means (a) a lawful lineal descendant of Herbert F. Johnson, Jr. or Henrietta Johnson Louis; (b) an estate, trust (including a revocable trust, declaration of trust or a voting trust), guardianship or custodianship for
the primary benefit of one or more individuals described in clause (a) above; (c) a trust for the primary benefit of one or more (i) individuals described in clause (a) above and (ii) the spouses of one or more individuals
described in clause (a) above, where any such spouse has only a lifetime interest in the trust and no power to dispose of the remainder of the trust other than a power to allocate or reallocate such remainder to or for the benefit of one or
more individuals described in clause (a) above, spouses of such individuals and charities; and (d) a Person controlled by one or more individuals or entities described in clauses (a), (b) or (c) above; provided, however, that, in
no event shall the Company or any of its Subsidiaries be regarded as a Johnson Family Transferee. For the avoidance of doubt, SCJ and its Subsidiaries are, as of the date hereof, Johnson Family Transferees. 
 “Minimum Governance Amount” means 5% of the issued and outstanding shares of Common Stock. 
  

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 “New Securities” means shares of Equity Securities of the Company or any
similar securities of any of its Subsidiaries (the “Subsidiary Equity Securities”) other than (i) shares of Common Stock or Subsidiary Equity Securities, or options to purchase such securities, issued to employees,
officers or directors pursuant to any stock option, employee stock purchase or similar equity-based plans (including the purchase of Common Stock by management stockholders following the Closing as part of a management offering made pursuant to
Section 701 of the Securities Act or another exemption from registration under the Securities Act) approved by the Board and Common Stock or Subsidiary Equity Securities issued upon exercise of such options, (ii) Common Stock issued
solely as consideration for an acquisition or business combination approved by the Board, (iii) Common Stock issued pursuant to a Qualified IPO, (iv) Common Stock issued in connection with a pro rata stock split, stock
dividend or similar transaction, (v) Subsidiary Equity Securities issued to the Company or another Subsidiary of the Company, (vi) Equity Securities issued pursuant to the Investment Agreement or (vii) Common
Stock issued pursuant to the Unilever Warrant. 
 “Offer Notice” has the meaning assigned to such term in
Section 3.3(a). 
 “Offered Securities” has the meaning assigned to such term in Section 3.3(a).

 “Offering Holder” has the meaning assigned to such term in Section 3.3(a). 
 “Operating Partner” means James G. Berges, or if he is unable to serve one of Charles A. Banks, Fred Kindle, Edward M.
Liddy, Roberto Quarta, George W. Tamke or, with the prior approval of CMH (which approval shall not be unreasonably withheld or delayed), another person of similar stature who becomes an operating partner of CD&R Manager in the future.

 “Permitted Transferee” means: 
 (i) with respect to the CD&R Investor, the CD&R F&F Investor and their respective Permitted Transferees, (A) a Controlled Affiliate of the CD&R Investor, the CD&R
F&F Investor, CD&R Fund VIII or CD&R F&F Fund VIII (including, for the avoidance of doubt, the CD&R F&F Investor with respect to the CD&R Investor, and CD&R Investor with respect to the CD&R F&F Investor) or
(B) an Affiliate of the CD&R Investor, the CD&R F&F Investor, CD&R Associates VIII, Ltd. or CD&R Manager who has irrevocably granted to and appointed the CD&R Investor as such Person’s proxy and
attorney-in-fact (with full power of substitution), for and in the name, place and stead of such Person (and with respect to whom the CD&R Investor has provided to CMH written evidence reasonably satisfactory to CMH of such grant and
appointment), to vote at any annual or special meeting of Stockholders, to take any action by written consent in lieu of such meeting with respect to, and to otherwise take all action as may be required by, permitted under, or as may be exercised
under this Agreement in respect of, all of the Equity Securities owned or held of record by such holder; 
 (ii) with
respect to CMH and its Permitted Transferees, (A) a Controlled Affiliate of CMH or (B) any other Affiliate of CMH or any Johnson Family Transferee who has irrevocably granted to and appointed CMH as such Person’s proxy
and attorney-in-fact (with full power of substitution), for and in the name, place and stead of such Person (and with respect to whom CMH has

  

 8 

 
provided to the CD&R Investor written evidence reasonably satisfactory to the CD&R Investor of such grant and appointment), to vote at any annual or special meeting of Stockholders, to
take any action by written consent in lieu of such meeting with respect to, and to otherwise take all action as may be required by, permitted under, or as may be exercised under this Agreement in respect of, all of the Equity Securities owned or
held of record by such holder; and 
 (iii) with respect to SNW and its Permitted Transferees, (A) a
Controlled Affiliate of SNW or (B) any other Affiliate of SNW or any Johnson Family Transferee who has irrevocably granted to and appointed CMH as such Person’s proxy and attorney-in-fact (with full power of substitution), for and
in the name, place and stead of such Person (and with respect to whom SNW or CMH has provided to the CD&R Investor written evidence reasonably satisfactory to the CD&R Investor of such grant and appointment), to vote at any annual or special
meeting of Stockholders, to take any action by written consent in lieu of such meeting with respect to, and to otherwise take all action as may be required by, permitted under, or as may be exercised under this Agreement in respect of, all of the
Equity Securities owned or held of record by such holder; and 
 (iv) with respect to any other Stockholder, a Controlled
Affiliate of such Stockholder; 
 provided that any such Transferee shall agree in a writing in the form attached as Exhibit A
hereto to be bound by and to comply with all applicable provisions of this Agreement; provided, further, that in no event shall (x) the Company or any of its Subsidiaries constitute a “Permitted Transferee” or
(y) SCJ or its Subsidiaries constitute a Permitted Transferee of CMH or its Permitted Transferees. 
 “Person” means any individual, corporation, limited liability company, limited or general partnership, joint venture, association, joint-stock company, trust, unincorporated organization, government or any agency or
political subdivisions thereof or any Group comprised of two or more of the foregoing. 
 “Plan Asset
Regulation” has the meaning assigned to such term in Section 2.8(e). 
 “Plan Assets” has the
meaning assigned to such term in Section 3.5(h). 
 “Preemptive Rights Recipients” has the meaning
assigned to such term in Section 4.1(a). 
 “Principal Stockholders” means CMH and the CD&R Investor
(or any Permitted Transferee of any such Stockholder to whom the rights of a Principal Stockholder have been assigned in a manner consistent with this Agreement). 
  

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 “Pro Rata Portion” means: 
 (i) for the purposes of Section 3.3, with respect to any ROFO Recipient, with respect to any proposed Transfer of Offered Securities,
on the last date a ROFO Recipient Notice can be delivered with respect to such offer, the number or amount of Offered Securities equal to the product of (A) the total number or amount of Offered Securities to be offered to the ROFO
Recipients and (B) the fraction determined by dividing (x) the total number of shares of Common Stock (calculated on an as-converted basis with respect to any Equity Securities convertible into Common Stock) beneficially
owned by such ROFO Recipient by (y) the total number of shares of Common Stock (calculated on an as-converted basis with respect to any Equity Securities convertible into Common Stock) beneficially owned by all of the ROFO Recipients as
of such date who elect to purchase such Offered Securities; and 
 (ii) for the purposes of Section 3.4, with respect to
any Tag-Along Participant, with respect to any proposed Transfer of Transferred Securities, on the last date on which a Tag-Along Acceptance Notice with respect to the applicable Transfer Notice can be delivered, the number or amount of Transferred
Securities equal to the product of (A) the total number or amount of Transferred Securities to be Transferred to the proposed Transferee and (B) the fraction determined by dividing (x) the total number of shares
of Common Stock (calculated on an as-converted basis with respect to any Equity Securities convertible into Common Stock) beneficially owned by such Tag-Along Participant by (y) the total number of shares of Common Stock (calculated on
an as-converted basis with respect to any Equity Securities convertible into Common Stock) beneficially owned by (1) all of the Stockholders and any holder of the Unilever Warrant who have delivered Tag-Along Acceptance Notices with
respect to such Transfer Notice as of such date and (2) the Transferring Stockholder; and 
 (iii) for the purposes
of Article IV, with respect to any Stockholder, on any date on which an allocation is made by the Company, the number or amount of New Securities equal to the product of (A) the total number or amount of New Securities to be issued
by the Company on the issuance date and (B) the fraction determined by dividing (x) the number of shares of Common Stock (determined on an as-converted basis with respect to any Equity Securities convertible into Common
Stock) beneficially owned by such Stockholder on the date on which such allocation is made by the Company by (y) the total number of shares of Common Stock (determined on an as-converted basis with respect to any Equity Securities
convertible into Common Stock) beneficially owned by all Stockholders and any holder of the Unilever Warrant among whom the applicable allocation is being made on the date on which such allocation is made by the Company. 
 “Qualified Bank” has the meaning assigned to such term in Section 3.8(b). 
 “Qualified IPO” means an IPO with aggregate gross cash proceeds (without regard to any underwriting discount or commission)
of at least $100,000,000. 
 “Recapitalization Transaction” has the meaning assigned to such term in
Section 3.6(a). 
 “Redemption Agreement” has the meaning assigned to such term in the recitals, as the
same may be amended from time to time in accordance with its terms, the terms of this Agreement and the Charter. 
  

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 “Registration Rights Agreement” means the Registration Rights Agreement,
dated as of the date hereof, among the Company and each of the Stockholders, as the same may be amended from time to time in accordance with the terms of this Agreement and the Charter. 
 “Representatives” means with respect to any Person, any of such Person’s, or its Affiliates’, directors,
officers, employees, general partners, Affiliates, direct or indirect shareholders, members or limited partners, attorneys, accountants, financial and other advisers, and other agents and representatives, including in the case of any Principal
Stockholder any person nominated to the Board or a committee thereof by such Principal Stockholder. 
 “Requisite
Approval” has the meaning assigned to such term in Article SEVENTH of the Charter. 
 “ROFO Recipient
Notice” has the meaning assigned to such term in Section 3.3(b). 
 “ROFO Recipients” has the
meaning assigned to such term in Section 3.3(a). 
 “SCJ” means S.C. Johnson & Son, Inc., a
Wisconsin corporation. 
 “SCJ Competitors” means The Clorox Company, The Proctor & Gamble Company,
Unilever plc, Unilever N.V., the personal care business of Sara Lee and Reckitt Benckiser Group plc. 
 “Securities
Act” means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder. 
 “Selling Stockholders” has the meaning assigned to such term in Section 3.5(a). 
 “SNW” has the meaning assigned to such term in the preamble. 
 “Stockholder” has the
meaning set forth in the recitals. 
 “Stockholder Designees” has the meaning assigned to such term in
Section 2.1(a). 
 “Subsidiary” means (i) any corporation of which a majority of the
securities entitled to vote generally in the election of directors thereof, at the time as of which any determination is being made, are owned by another entity, either directly or indirectly and (ii) any joint venture, general or
limited partnership, limited liability company or other legal entity in which an entity is the record or beneficial owner, directly or indirectly, of a majority of the voting interests or the general partner. 
 “Tag-Along Acceptance Notice” has the meaning assigned to such term in Section 3.4(a). 
 “Tag-Along Participant” has the meaning assigned to such term in Section 3.4(a). 
  

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 “Threshold Governance Amount” means 30% of the issued and outstanding
shares of Class A Common Stock. 
 “Transfer” means, directly or indirectly, to sell, transfer, assign,
pledge, encumber, hypothecate or similarly dispose of, either voluntarily or involuntarily, or to enter into any contract, option or other arrangement or understanding with respect to the sale, transfer, assignment, pledge, encumbrance,
hypothecation or similar disposition of, any shares of Equity Securities beneficially owned by a Person or any interest in any shares of Equity Securities beneficially owned by a Person. 
 “Transfer Notice” has the meaning assigned to such term in Section 3.4(a). 
 “Transferee” means any Person to whom any Stockholder or any Transferee thereof Transfers Equity Securities of the Company
in accordance with the terms hereof. 
 “Transferred Securities” has the meaning assigned to such term in
Section 3.4(a). 
 “Transferring Stockholder” has the meaning assigned to such term in
Section 3.4(a). 
 “Unilever” means Marga B.V. or any successor thereto. 
 “Unilever Warrant” has the meaning assigned to such term in the recitals. 
 SECTION 1.2. Other Definitional Provisions. The words “hereof,” “herein” and “hereunder” and words of
similar import when used in this Agreement shall refer to this Agreement as a whole and not to any particular provision of this Agreement, and Article and Section references are to this Agreement unless otherwise specified. The meanings given to
terms defined herein shall be equally applicable to both the singular and plural forms of such terms. References herein to CMH and the CD&R Investor shall refer to any Permitted Transferee of such Stockholder to whom the rights of a Principal
Stockholder have been assigned in a manner consistent with this Agreement. 
 ARTICLE II 
 CORPORATE GOVERNANCE 
 SECTION 2.1. Board Representation. (a) Effective as of the Closing, the Board shall be comprised of eleven Directors to be elected annually, of whom: 
 (i) three shall be designees of the CD&R Investor (such Persons, the “CD&R Designees”); 

(ii) three shall be designees of CMH (such Persons, the “CMH Designees” and, together with the CD&R
Designees, the “Stockholder Designees”), of whom one shall initially be S. Curtis Johnson III; 
  

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 (iii) two shall be Independent Directors designated by the CD&R
Investor, subject to reasonable approval by CMH; 
 (iv) two shall be Independent Directors designated by CMH,
subject to reasonable approval by the CD&R Investor; and 
 (v) one designee shall be the CEO (the
“CEO Designee”), who shall be designated jointly by the CD&R Investor and CMH in accordance with Section 2.4 and Article SIXTH, clause (a)(xiv) of the Charter. 
 (vi) For so long as the Company has not completed a Qualified IPO and the CMH Holders own at least 25% of the issued and
outstanding shares of Common Stock, the CMH Holders shall have the right to designate the Chairman of the Board (the “Chairman”), who shall be a then sitting member of the Board; provided that no officer or employee of SCJ or
any of its Subsidiaries may serve as Chairman, unless no other Johnson Family Member is then qualified by business background (as reasonably demonstrated to the CD&R Investor) to serve as Chairman. 
 (vii) Effective as of the Closing, the CD&R Designees shall initially be James G. Berges, George K. Jaquette and Richard
J. Schnall, the CMH Designees shall initially be S. Curtis Johnson III, Helen P. Johnson Leipold and Clifton D. Louis. The CEO Designee shall initially be Ed Lonergan. The Independent Directors to be designated by the CD&R Investor pursuant to
Section 2.1(a)(iii) and the Independent Directors to be designated by CMH pursuant to Section 2.1(a)(iv) shall be designated after the Closing. The Chairman of the Board (“Chairman”) shall initially be S. Curtis Johnson III.

 (viii) Notwithstanding the limitations set forth in the definition of the term “Independent
Director”, (i) (A) the CD&R Investor may designate as an Independent Director persons who are currently or have previously served as an independent director of a portfolio company of a fund managed by CD&R
Manager and (B) CMH may designate as an Independent Director persons who have previously served as an independent director of the Company, in the case of each of the foregoing clauses (A) and (B), subject to the approval of the
other Principal Stockholder and (ii) the CD&R Investor may designate as an Independent Director any person who was or is an executive of a former portfolio company of a fund managed by CD&R Manager. 
 (b) The Company shall take such action as may be required under applicable law and the Bylaws (subject to such vote of the Board as may be
required) to cause the Board to consist of the number of Directors specified in Section 2.1(a). 
 (c) The Company agrees
to include in the slate of nominees to be voted upon by Stockholders the Stockholder Designees, the CEO Designee and the Independent Directors designated in accordance with clauses (iii) and (iv) of Section 2.1(a), and to use its best
efforts to cause the election of each such designee to the Board, including nominating such individuals to be elected as Directors as provided herein. 
  

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 (d) In the event that any Independent Director designated pursuant to clause (iii) of
(iv) of Section 2.1(a) ceases to qualify as an Independent Director, the Principal Stockholder that had designated such Director shall cause such Director to immediately resign from the Board or such Director shall otherwise be immediately
removed by the Stockholders. In the event that a vacancy is created at any time by the death, disability, retirement, resignation or removal (with or without cause) of any Director designated pursuant to clauses (i), (ii), (iii) or
(iv) of Section 2.1(a), the Stockholders shall use their best efforts to cause the remaining Directors and the Company to, or if the remaining Directors and the Company fail to do so, shall, fill the vacancy created thereby with a new
designee of the Principal Stockholder who designated such Director as soon as possible, and the Company hereby agrees to take, at any time and from time to time, all actions necessary to accomplish the same. 
 (e) Each of the Stockholders agrees to vote, or act by written consent with respect to, any Equity Securities beneficially owned by it, at
each annual or special meeting of stockholders of the Company at which Directors are to be elected or to take all actions by written consent in lieu of any such meeting as are necessary, to cause the Stockholder Designees, the Independent Directors
designated by each Principal Stockholder in accordance with Section 2.1(a) and the CEO Designee to be elected to the Board. Each of the Stockholders agrees to use its reasonable best efforts to cause the election of each such designee to the
Board, including nominating such individuals to be elected as members of the Board. In the event that a vacancy is created at any time by the death, disability, retirement, resignation or removal (with or without cause) of any Director designated
pursuant to Section 2.1(a) and the remaining Directors pursuant to Section 2.1(d) have not caused the vacancy created thereby to be filled by a new designee of the CD&R Investor or CMH, as applicable, within five Business Days after
the Stockholders have been notified of such vacancy, then in such case each Stockholder hereby agrees to take, at any time and from time to time, all actions necessary to accomplish the same. Upon the written request of the CD&R Investor or CMH,
as applicable, each other Stockholder shall vote, or act by written consent with respect to, all Equity Securities beneficially owned by it and otherwise take or cause to be taken all actions necessary to remove any Director designated by such
Stockholders pursuant to clauses (i) or (ii) of Section 2.1(a) and to elect any replacement Director designated as provided in this Section 2.1(e). Unless the CD&R Investor or CMH shall otherwise request in writing, no other
Stockholder shall take any action to cause the removal of any Directors designated by such Stockholders pursuant to clauses (i), (ii), (iii) or (iv) of Section 2.1(a). In order to effectuate the provisions of
Sections 2.1(a)(i), 2.1(a)(iii), 2.4, 2.5, 3.5, 3.6 and 3.7 each Stockholder hereby irrevocably grants to and appoints the CD&R Investor as such Stockholder’s proxy and attorney-in-fact (with full power of substitution), for and in the
name, place and stead of such Stockholder, to vote at any annual or special meeting of Stockholders, or to take any action by written consent in lieu of such meeting with respect to, or to otherwise take all action in respect of, all of the Equity
Securities owned or held of record by such holder in connection with the matters set forth in such Sections solely to the extent necessary to comply with the provisions of such Sections in the event that such Stockholder fails at any time to vote or
act by written consent or take any other action with respect to its Equity Securities in the manner agreed by such Stockholder in this Agreement. In order to effectuate the provisions of Section 2.1(a)(ii), 2.1(a)(iv), 2.4, 2.5, 3.5, 3.6 and
3.7 each Stockholder hereby grants to and appoints CMH as such Stockholder’s proxy and attorney-in-fact (with full power of substitution), for and in the name, place and stead of such Stockholder, to vote at any annual or special meeting of
Stockholders, or to take any action by written

  

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consent in lieu of such meeting with respect to, or to otherwise take all action in respect of, all of the Equity Securities owned or held of record by such holder in connection with the matters
set forth in such Sections solely to the extent necessary to comply with the provisions of such Sections in the event that such Stockholder fails at any time to vote or act by written consent or take any other action with respect to its Equity
Securities in the manner agreed by such Stockholder in this Agreement. Each such Stockholder hereby further affirms that each proxy and power of attorney granted pursuant to this Agreement shall be irrevocable and shall be deemed coupled with an
interest and shall extend for the term of this Agreement in full force and effect notwithstanding the subsequent death, incapacity or bankruptcy of such Stockholder, or, if terminated earlier, until the last date permitted by applicable law and is
given to secure the performance of the obligations of such Stockholder under this Agreement. In the event that a Principal Stockholder is required to take any action under this Agreement which requires the consent or cooperation of its Stockholder
Designees or the other Directors it has appointed or is required to use its efforts to cause a Director to take any action under this Agreement, the Principal Stockholder shall exercise, and such efforts shall include the exercise by such Principal
Stockholder of, all rights hereunder with respect to the removal and designation of Directors. To effectuate the provisions of this Section 2.1(e), the Secretary of the Company and each Subsidiary of the Company, or, if there shall be no
Secretary, then such other officer or employee of the Company or such Subsidiary as the Board or such Subsidiary’s board of directors may appoint to fulfill the duties of the Secretary, shall not record any vote or consent or other action
contrary to the terms of this Section 2.1(e). For the avoidance of doubt, except as expressly contemplated by this Section 2.1(e), Section 2.5(b) and Section 5.20, none of the Stockholders has granted a proxy to any Person to
exercise the rights of any such Stockholder under this Agreement or any other agreement to which such Stockholder is a party. 
 (f) In the event the CD&R Investor or CMH, as applicable, shall cease to have the right to designate a CD&R Designee or a CMH Designee in accordance with Section 2.8, the Principal Stockholder that previously had the right to
designate such Director shall cause a Director designated by such Principal Stockholder to immediately resign and the Directors remaining in office shall decrease the size of the Board to eliminate such vacancy and no consent under Article SIXTH,
clause (a)(xv) of the Charter shall be required in connection with such decrease. In the event the CD&R Investor or CMH, as applicable, shall cease to have the right to designate an Independent Director pursuant to Section 2.8, such
Independent Director shall be permitted to serve the remainder of his or her term in office, but shall not be nominated to serve on the Board at the end of such term, and the Directors remaining in office shall decrease the size of the Board to
eliminate such vacancy at the end of such term and no consent under Article SIXTH, clause (a)(xv) of the Charter shall be required in connection with such decrease. 
 (g) No Director shall be paid any compensation by the Company in connection with his or her services as a Director, except that the Chairman and the Independent Directors shall be compensated by the
Company for their services as such, the amount and nature of which compensation shall be determined from time to time by the Board or the Compensation Committee. The Company shall reimburse each of the Directors for reasonable out-of-pocket expenses
incurred by them for the purpose of attending meetings of the Board or committees thereof. 
  

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 (h) The CD&R Investor and CMH shall have the right to representation on the board of
directors of any Subsidiary of the Company in proportion to the relative number of Stockholder Designees and Independent Directors then designated by each of the CD&R Investor, on the one hand, and CMH, on the other hand (any such Subsidiary
director designated by a Principal Stockholder in respect of an Independent Director position to meet the criteria necessary for designation of such director to the Board as an Independent Director), and the Company shall vote, or act by written
consent, or cause its shares, whether owned directly or indirectly, in any such Subsidiary to be voted, or cause a written consent to be delivered with respect to such shares, to cause each such Person to be elected as a director of any such
Subsidiary. 
 (i) Following any termination or resignation of the CEO and prior to the hiring of a replacement CEO pursuant to
Section 2.5, an Operating Partner of CD&R Manager designated by the CD&R Investor who is then serving (or nominated to serve) as a CD&R Designee shall be entitled to serve as CEO on an interim basis (but for a period of no more than
twelve months, unless CMH otherwise consents) until such replacement CEO is hired (during which time the Board seat to which the CEO Designee is entitled pursuant to Section 2.1(a)(v) shall remain vacant). Notwithstanding the foregoing
provisions of this Section 2.1(i), if no replacement CEO has been hired with the Requisite Approval prior to the first anniversary of the former CEO’s termination or resignation, then the Independent Directors shall (i) consult
with each of the Principal Stockholders as to their view of the appropriate candidate or candidates for the CEO position, and consider in good faith such views and (ii) select and hire a replacement CEO by vote of a majority of the
Independent Directors (and without the need for the Requisite Approval) within fifteen months after the former CEO’s termination or resignation, and until such fifteen month anniversary, the CD&R Designee serving as the interim CEO as
contemplated by this Section 2.1(i) shall continue to so serve. 
 (j) The rights of the Principal Stockholders are
personal to the Principal Stockholders and shall not be exercised by any Transferee except that (i) the CD&R Investor may at the Closing Transfer a portion of its rights to CD&R Fund VIII for purposes of compliance with venture
capital operating company rules, upon notice to the Company and the other Principal Stockholder, (ii) such rights of a Principal Stockholder (and in the case of the CD&R Investor, CD&R Fund VIII if a Transfer is made pursuant to
clause (i) above) shall be Transferred to a Transferee who acquires at least 90% of the shares of Class A Common Stock that at the time of such Transfer are owned by the CD&R Holders if the transferors are CD&R Holders or CMH
Holders if the transferors are CMH Holders, as the case may be, in a Governance Transfer (as such term is defined in the Charter) and (iii) such rights may be Transferred with the prior written consent of the other Principal Stockholder.
The Company shall provide a Principal Stockholder that assigns any of its rights pursuant to this Section 2.1(j) with a written acknowledgement of and agreement to such transfer promptly upon the request of such Principal Stockholder.

 SECTION 2.2. Actions of the Board. Except as otherwise required by law or in this Agreement, actions of the Board
shall require the affirmative vote of at least a majority of the Directors present in person or by telephone at a duly convened meeting of the Board at which a quorum is present, or the unanimous written consent of the Board. 
  

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 SECTION 2.3. Committees. (a) The Board shall establish an Executive Committee,
Audit Committee, Governance Committee, Finance Committee and Compensation Committee, the power and authority of each to be set forth in the charters of such committees as approved from time to time by the Board and the Principal Stockholders (by the
Requisite Approval) pursuant to the Bylaws and the Charter. The Chairman of the Executive Committee, the Finance Committee and the Compensation Committee shall be a CD&R Designee. The Chairman of the Audit Committee and the Governance Committee
shall be a CMH Designee. 
 (b) The Directors comprising each committee shall be proportionate to, and shall reflect, the
relative number of Stockholder Designees of, and Independent Directors designated by, the CD&R Investor, on the one hand, and CMH, on the other hand; provided, however, that so long as a Principal Stockholder has the right to
designate at least one Director pursuant to Section 2.1, the Company shall cause the Executive Committee, Audit Committee, Governance Committee, Finance Committee, Compensation Committee or other committee of the Board (including, without
limitation, any committee performing the functions usually reserved for the committees described above) to include at least one Stockholder Designee (who shall be a CD&R Designee or a CMH Designee, as applicable) of such Principal Stockholder.

 (c) The Company shall cause its executive officers and other key employees identified by the Executive Committee to meet with
the Executive Committee on at least a monthly basis, at dates and times to be determined by the Chairman of the Executive Committee, and to respond promptly and diligently to any inquiries by the Executive Committee relating to the Company.

 SECTION 2.4. Change in CEO. (a) The Principal Stockholders shall, through the CMH Designees and the CD&R
Designees, cooperate with each other in good faith to evaluate on a periodic basis the performance of the CEO and succession planning, and shall use all reasonable efforts to reach mutual agreement with respect to whether replacing the CEO at any
time is in the best interests of the Company. 
 (b) In the event that, with respect to any two successive full fiscal year
periods, the EBITDA of the Company in each such fiscal year is more than 10% less than the budgeted EBITDA established for such fiscal year as set forth in the applicable Annual Budget, the Principal Stockholders, through the CMH Designees and the
CD&R Designees, shall engage in good faith discussions regarding the replacement of the CEO. In the event that the Principal Stockholders are unable to reach agreement with respect to such decision within 45 days following receipt of such Annual
Financial Statements, at any time during the subsequent 90-day period, each of the Principal Stockholders shall be permitted to cause the termination of the CEO without the Requisite Approval, and if such Principal Stockholder notifies the other
Principal Stockholder that it intends to exercise its rights hereunder to cause such termination, such other Principal Stockholder shall use reasonable best efforts to cooperate to cause such termination, including, without limitation, by causing
its designees on the Board to take any action required to effect such termination. Following such termination, the provisions of Section 2.1(i) shall apply with respect to the service of a CD&R Designee as interim CEO. 
  

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 (c) Following any termination or resignation of the CEO, the Stockholder Designees shall
cause the Board to initiate promptly a search for a replacement CEO, the hiring of such replacement CEO to require approval in accordance with the Charter. 
 SECTION 2.5. Stockholder Consent Rights. (a) In connection with any vote or action by written consent of the stockholders of the Company relating to any matter requiring the Requisite Approval
as specified in Article SIXTH of the Charter, each Stockholder agrees, with respect to any Equity Securities beneficially owned by such Stockholder with respect to which it has the power to vote, (i) to vote against (and not act by
written consent to approve) such matter if such matter has not been consented to in accordance with Article SIXTH of the Charter and (ii) to take or cause to be taken, upon the written request of the CD&R Investor (if such matter has
not been consented to by the CD&R Investor in accordance with Article SIXTH of the Charter) or CMH (if such matter has not been consented to by CMH in accordance with Article SIXTH of the Charter), all other reasonable actions, at the expense of
the Company, required, to the extent permitted by law, to prevent the taking of any action by the Company with respect to a matter unless such matter has been consented to in accordance with Article SIXTH of the Charter. 
 (b) In order to effectuate the provisions of this Section 2.5, the CD&R Investor hereby irrevocably grants to and appoints each of
the CD&R Designees as the CD&R Investor’s proxy and attorney-in-fact (with full power of substitution), for and in the name, place and stead of the CD&R Investor, to grant the CD&R Investor Stockholder Approval (as such term is
defined in the Charter), which proxy may be exercised by any two CD&R Designees. In order to effectuate the provisions of this Section 2.5, CMH hereby irrevocably grants to and appoints each of the CMH Designees as CMH’s proxy and
attorney-in-fact (with full power of substitution), for and in the name, place and stead of CMH, to grant the CMH Stockholder Approval (as such term is defined in the Charter), which proxy may be exercised by any two CMH Designees. The Company
hereby covenants and agrees not to take any action that constitutes a Veto Matter (as such term is defined in the Charter) without receipt of the Requisite Approval, and further covenants and agrees to cause each of its Subsidiaries not to take any
action that would constitute a Veto Matter if taken by the Company without receipt of the Requisite Approval. 
 SECTION 2.6.
Available Financial Information. (a) The Company will deliver, or will cause to be delivered, (x) the information listed in clause (i) and (ii) to the Principal Stockholders until such time as any such Principal
Stockholder ceases to own any Equity Securities, and to any Transferee of the CD&R Holders or CMH Holders that (together with its Affiliates) owns at least the Minimum Governance Amount, and (y) the information set forth in
clauses (iii) and (iv) to each Stockholder: 
 (i) as soon as available after the end of each monthly
accounting period and in any event within thirty days thereafter, an unaudited consolidated balance sheet of the Company and its Subsidiaries as of the end of such monthly period and consolidated statements of operations, income, cash flows,
retained earnings and stockholders’ equity of the Company and its Subsidiaries, for each month and for the current fiscal year of the Company to date, prepared in accordance with GAAP (subject to normal year-end audit adjustments and the
absence of notes thereto), together with a comparison of such statements to the corresponding periods of the prior fiscal year and to the Company’s business plan then in effect and approved by the Board; 
  

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 (ii) an annual budget, a business plan and financial forecasts for the
Company for the next fiscal year of the Company (the “Annual Budget”), no later than thirty days before the beginning of the Company’s next fiscal year, in such manner and form as approved by the Board, which shall include at
least a projection of income and a projected cash flow statement for each fiscal quarter in such fiscal year and a projected balance sheet as of the end of each fiscal quarter in such fiscal year, in each case prepared in reasonable detail, with
appropriate presentation and discussion of the principal assumptions upon which such budgets and projections are based, which shall be accompanied by the statement of the CEO or chief financial officer or equivalent officer of the Company to the
effect that such budget and projections are based on reasonable and good faith estimates and assumptions made by the management of the Company for the respective periods covered thereby; it being recognized that such budgets and projections as to
future events are not to be viewed as facts and that actual results during the period or periods covered by them may differ from the projected results. Any material changes in such Annual Budget shall be delivered to the applicable Stockholders as
promptly as practicable after such changes have been approved by the Board; 
 (iii) as soon as available after
the end of each fiscal year of the Company, and in any event within ninety days thereafter, (A) the annual financial statements required to be filed by the Company pursuant to the Exchange Act or (B) a consolidated balance
sheet of the Company and its Subsidiaries as of the end of such fiscal year, and consolidated statements of income, retained earnings and cash flows of the Company and its Subsidiaries for such year, prepared in accordance with GAAP and setting
forth in each case in comparative form the figures for the previous fiscal year, all in reasonable detail and accompanied by the opinion of independent public accountants of recognized national standing selected by the Company, and a
Company-prepared comparison to the Company’s Annual Budget for such year as approved by the Board (the “Annual Financial Statements”); and 
 (iv) as soon as available after the end of the first, second and third quarterly accounting periods in each fiscal year of
the Company, and in any event within forty-five days thereafter, (A) the quarterly financial statements required to be filed by the Company pursuant to the Exchange Act or (B) an unaudited consolidated balance sheet of the
Company and its Subsidiaries as of the end of each such quarterly period, and consolidated statements of income, retained earnings and cash flows of the Company and its Subsidiaries for such period and for the current fiscal year to date, prepared
in accordance with GAAP (subject to normal year-end audit adjustments and the absence of notes thereto) and setting forth in comparative form the figures for the corresponding periods of the previous fiscal year and to the Company’s Annual
Budget then in effect as approved by the Board, all in reasonable detail and certified by the principal financial or accounting officer of the Company. 
  

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 (b) Other Information. The Company covenants and agrees to deliver to each
Stockholder that (together with its Affiliates) owns at least the Minimum Governance Amount, with reasonable promptness, such other information and data (including such information and reports made available to any lender of the Company or any of
its Subsidiaries under any credit agreement or otherwise) with respect to the Company and each of its Subsidiaries as from time to time may be reasonably requested by any such Stockholder. 
 SECTION 2.7. Access. Subject to the provisions of Section 5.4, the Company shall, and shall cause its Subsidiaries, officers,
directors, employees, auditors and other agents to, so long as a Principal Stockholder (together with its Affiliates) owns at least the Minimum Governance Amount, (a) afford the officers, employees, auditors and other agents of such
Stockholder, during normal business hours and upon reasonable notice reasonable access at all reasonable times to its officers, employees, auditors, legal counsel, properties, offices, plants and other facilities and to all books and records, and
(b) afford such Stockholder the opportunity to discuss the affairs, finances and accounts of the Company and its Subsidiaries with their respective officers from time to time as each such Stockholder may reasonably request. 

SECTION 2.8. Termination of Rights. 
 (a) Notwithstanding Section 2.1, at such time as the CD&R Holders or CMH Holders shall cease to own at least the Threshold Governance Amount, the CD&R Investor or CMH, as applicable, shall
cease to have the right to designate more than two Directors pursuant to Section 2.1(a)(i) or Section 2.1(a)(ii), as applicable, provided, however, that this Section 2.8(a) shall not affect such Stockholder’s right
to designate Independent Directors pursuant to Section 2.1(a)(iii) or Section 2.1(a)(iv), as applicable. 
 (b)
Notwithstanding Section 2.1, at such time as the CD&R Holders or CMH Holders shall cease to own at least 20% of the issued and outstanding shares of Class A Common Stock, the CD&R Investor or CMH, as applicable, shall
(i) cease to have the right to designate any Independent Directors pursuant to Section 2.1(a)(iii) or Section 2.1(a)(iv), as applicable; provided, however, that this Section 2.8(b) shall not affect such
Stockholder’s right to designate two Directors pursuant to Section 2.1(a)(i) or Section 2.1(a)(ii), as applicable and (ii) cease to have the right to prevent the taking of any action by the Company pursuant to
Section 2.5 (and Article SIXTH of the Charter). 
 (c) Notwithstanding Section 2.1, at such time as the CD&R
Holders or CMH Holders shall cease to own at least 10% of the issued and outstanding shares of Common Stock, the CD&R Investor or CMH, as applicable, shall cease to have the right to designate more than one Director pursuant to
Section 2.1(a)(i) or Section 2.1(a)(ii), as applicable. 
 (d) Notwithstanding Section 2.1, at such time as the
CD&R Holders or CMH Holders shall cease to own at least the Minimum Governance Amount, the CD&R Investor or CMH, as applicable, shall (i) cease to have the right to designate any Directors (including Independent Directors)
pursuant to Section 2.1 and (ii) cease to have any rights or obligations pursuant to Sections 2.3 and 2.4. 
 (e) Notwithstanding the foregoing provisions of this Section 2.8, in the event that the CD&R Investor ceases to have the right to appoint a Director pursuant to this Agreement and owns shares and, at such time, the CD&R
Investor or any Permitted Transferee of the CD&R Investor intends to qualify as a “venture capital operating company” (as defined in U.S. Department of Labor regulation sec. 2510.3-101 (the “Plan Asset Regulation”)),
the CD&R Investor shall continue to have the right to designate one CD&R Designee pursuant to Section 2.1. 
  

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 SECTION 2.9. Certificate of Incorporation and Bylaws. As of the date of effectiveness
of this Agreement, the Charter and the Bylaws shall be in the forms attached hereto as Exhibits B and C, respectively. The rights and obligations of the Stockholders with respect to the Company shall be determined pursuant to the DGCL, the
Charter, the Bylaws and this Agreement. To the extent that the rights or obligations of a Stockholder are different by reason of any provision of this Agreement than they would be in the absence of such provision, this Agreement, to the extent
permitted by the DGCL and the Charter, shall control. 
 SECTION 2.10. Headquarters. The worldwide corporate headquarters
and principal office of the Company shall be at such place as the Board may designate from time to time. From and after the Closing Date, until changed in accordance with Article SIXTH of the Charter, the worldwide corporate headquarters and
principal office of the Company will be located in the Sturtevant, Wisconsin, U.S.A. area. 
 ARTICLE III 
 TRANSFERS 
 SECTION 3.1. Rights and Obligations of Transferees. 
 (a) Except with the prior written consent of the
Principal Stockholders, no Transferee of any Stockholder, except a Transferee of a Principal Stockholder who is Transferred the rights of a Principal Stockholder pursuant to Section 2.1(j)(ii), shall be entitled to any rights under this
Agreement other than the tag-along right set forth in Section 3.4 and the equity purchase right set forth in Section 4.1. 
 (b) Subject to the last sentence of this Section 3.1(b), prior to the consummation of a Transfer by any Stockholder or any Transferee, as a condition thereto, the applicable Transferee or subsequent Transferee shall agree in writing in
the form attached as Exhibit A hereto to assume all of the obligations in this Agreement applicable to the Transferring Stockholder with respect to the Equity Securities being Transferred. Notwithstanding the foregoing, a Transferee of Equity
Securities that is not an Affiliate of the Stockholder making such Transfer shall not be bound by any of the terms and conditions of this Agreement or the Registration Rights Agreement following a Qualified IPO. 
 SECTION 3.2. Transfer Restrictions. 
 (a) Prior to the fourth anniversary of the Closing Date, each Stockholder hereby agrees that such Stockholder shall not Transfer any of its Equity Securities at any time other than
(i) Transfers of its Equity Securities to Permitted Transferees, (ii) de minimis Transfers constituting (together with any other de minimis Transfers previously made by such Stockholder and its Permitted
Transferees pursuant to this clause, and taking into account any stock split, combination, reclassification or similar transaction) no more than 1% of the issued and outstanding shares of Common Stock and (iii) with the prior written
consent of the Principal Stockholders and subject to compliance with applicable securities laws and Sections 3.3 and 3.4. 
  

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 (b) Following the fourth anniversary of the Closing Date, if the Company has not completed a
Qualified IPO, each Stockholder may freely Transfer its Equity Shares without restriction subject to compliance with applicable securities laws and Sections 3.3 and 3.4, and subject to the tag-along rights of Unilever arising under the Unilever
Warrant and pursuant to Section 9(b) of the Registration Rights Agreement; provided, that, without the prior written consent of the Principal Stockholders, prior to the sixth anniversary of the Closing Date, no Stockholder shall Transfer
any Equity Securities to a purchaser other than a Financial Party who shall agree in writing to not Transfer any Equity Securities to any purchaser other than a Financial Party prior to the sixth anniversary of the Closing Date. 
 (c) Notwithstanding any other provision in this Agreement to the contrary, each Stockholder may Transfer its Equity Securities
(i) if the Company has completed a Qualified IPO and (ii) if the Company is conducting a Qualified IPO, pursuant to an effective registration statement under the Securities Act in connection with such Qualified IPO, in each
case, subject only to compliance with applicable securities laws and applicable and customary underwriter restrictions as well as the Registration Rights Agreement. 
 (d) Each Stockholder shall as promptly as practicable provide the Stockholders and the Company with written notice of any Transfer made in accordance with Section 3.2(a) or (b). 
 SECTION 3.3. Right of First Offer. So long as the Company has not completed a Qualified IPO, no Stockholder shall Transfer any of its
Equity Securities other than to a Permitted Transferee or in connection with a Qualified IPO as a part of such registered offering except as set forth below: 
 (a) Prior to any Transfer of Equity Securities by a Stockholder (the “Offering Holder”), the Offering Holder shall deliver to the Company and to each other Stockholder that is not an
Affiliate of the Offering Holder or its Equity Purchase Assignee (collectively, excluding the Company, the “ROFO Recipients”) written notice (the “Offer Notice”), stating such Offering Holder’s intention to
effect such a Transfer, the number of Equity Securities subject to such Transfer (the “Offered Securities”), the price the Offering Holder proposes to be paid for the Offered Securities (the “First Offer Price”),
and the other material terms and conditions of the proposed Transfer. The Offer Notice may require that the consummation of any sale of the Offered Securities to the Company or the ROFO Recipients occur no less than 15 days, and no later than 60
days, after the date of the Offer Notice. 
 (b) Upon receipt of the Offer Notice, the Company will have an irrevocable
non-transferable option to purchase all or a portion of the Offered Securities at the First Offer Price and otherwise on the terms and conditions described in the Offer Notice (the “First Offer”). The Company shall, within 15 days
from receipt of the Offer Notice, indicate whether or not it has accepted the First Offer by sending irrevocable written notice (the “Acceptance Notice”) of any such acceptance to the Offering Holder and the ROFO Recipients
indicating the number of Offered Securities to be purchased, if any (the “Company Elected Securities”), and the Company

  

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shall then be obligated to purchase any such Company Elected Securities on the terms and conditions set forth in the Offer Notice. In the event the Company elects not to purchase any or all of
the Offered Securities, the ROFO Recipients shall have the right to purchase up to a number of shares equal to such ROFO Recipient’s Pro Rata Portion of the Offered Securities other than the Company Elected Shares, if any. Each of the ROFO
Recipients shall, within 15 days from receipt of the Company’s Acceptance Notice, send an irrevocable written notice (the “ROFO Recipient Notice”) to the Offering Holder and the Company if it has accepted the First Offer and,
if so, the portion of such ROFO Recipient’s Pro Rata Portion that it will purchase. The ROFO Recipient shall then be obligated to purchase such number of Offered Securities set forth in the ROFO Recipient Notice on the terms and conditions set
forth in the Offer Notice. 
 (c) If following the procedures set forth in paragraph (b), neither the Company nor the ROFO
Recipients (in the aggregate) have elected to purchase all of the Offered Securities pursuant to this Section 3.3, then the applicable Offering Holder shall be free for a period of six months from the date acceptance notices from the ROFO
Recipients were due to be received by the applicable Offering Holder, to enter into definitive agreements to Transfer the Offered Securities not being acquired pursuant to Section 3.3(b), for consideration having a value not less than 90% of
the First Offer Price; provided that any such definitive agreement provides for the consummation of such Transfer to take place within six months from the date of such definitive agreement and is otherwise on terms not more favorable to the
transferee in any material respect than were contained in the Offer Notice. 
 (d) If neither the Company nor the ROFO
Recipients (in the aggregate) exercise their respective options to purchase all of the Offered Securities at the First Offer Price and the applicable Offering Holder has not entered into a definitive agreement described in Section 3.3(c) within
135 days from the date acceptance notices from the ROFO Recipients were due to be received by the applicable Offering Holder, or the Offering Holder has entered into such an agreement but has not consummated the sale of such securities within 135
days from the date of such notices, then the provisions of this Section 3.3 shall again apply, and such Offering Holder shall not Transfer or offer to Transfer such Equity Securities not so Transferred without again complying with this
Section 3.3. 
 (e) Upon exercise by the Company and/or the ROFO Recipients, as the case may be, of their respective rights
of first offer under this Section 3.3, the Company and/or the ROFO Recipients, as the case may be, and the applicable Offering Holder shall be legally obligated to consummate the purchase contemplated thereby and shall use commercially
reasonable efforts to secure any governmental authorization required, to comply as soon as reasonably practicable with all applicable laws and to take all such other actions and to execute such additional documents as are reasonably necessary or
appropriate in connection therewith and to consummate the purchase of the Offered Securities as promptly as practicable. 
 (f)
This Section 3.3 shall not apply to (i) any de minimis Transfer that is (or, after the fourth anniversary of the Closing, would if applicable be) permitted under Section 3.2(a) or (ii) any Drag Transaction.

  

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 SECTION 3.4. Tag-Along Right. (a) In the event of a proposed Transfer of Equity
Securities by a Stockholder (collectively, a “Transferring Stockholder”), each Stockholder (other than the Transferring Stockholder) shall have the right to participate in the Transfer in the manner set forth in this
Section 3.4. Prior to any such Transfer, the Transferring Stockholder shall deliver to the Company prompt written notice (the “Transfer Notice”), which the Company will forward to the Stockholders (other than the Transferring
Stockholder, the “Tag-Along Participants”), which notice shall state (i) the name of the proposed Transferee, (ii) the number of Equity Securities proposed to be Transferred (the “Transferred
Securities”), (iii) the proposed purchase price therefor, including a description of any non-cash consideration sufficiently detailed to permit the determination of the fair market value thereof, and (iv) the other
material terms and conditions of the proposed Transfer, including the proposed Transfer date (which date may not be less than 30 days after delivery of the Transfer Notice). Such notice shall be accompanied by a written offer from the proposed
Transferee to purchase the Transferred Securities. Each Tag-Along Participant may Transfer to the proposed Transferee identified in the Transfer Notice its Pro Rata Portion of such Tag-Along Participant’s Equity Securities by giving written
notice (the “Tag-Along Acceptance Notice”) to the Company (who shall forward such notice to the other Tag-Along Participants within five days of the Company’s receipt) and to the Transferring Stockholder within 10 days after
receipt of the Transfer Notice, stating that such Tag-Along Participant elects to exercise its tag-along right under this Section 3.4 and stating the maximum number of shares sought to be Transferred by such Tag-Along Participant. Each
Tag-Along Participant shall be deemed to have waived its tag-along right hereunder if it either fails to give notice within the prescribed time period or if such Tag-Along Participant purchases Equity Securities from the Transferring Stockholder in
exercising its right of first offer pursuant to Section 3.3. The proposed Transferee of Transferred Securities will not be obligated to purchase a number of Equity Securities exceeding that set forth in the Transfer Notice and in the event such
Transferee elects to purchase less than all of the additional Equity Securities sought to be Transferred by the Tag-Along Participants, the number of Equity Securities to be Transferred by the Transferring Stockholder and each of the Tag-Along
Participants shall be reduced by recalculating the allocation set forth in this Section 3.4(a) assuming such smaller number of Transferred Securities. 
 (b) Each Tag-Along Participant, in exercising its tag-along right hereunder, may participate in the Transfer by delivering to the Transferring Stockholder at the closing of the Transfer of the
Transferring Stockholder’s Transferred Securities to the Transferee certificates representing the Transferred Securities to be Transferred by such holder, duly endorsed for transfer or accompanied by stock powers duly executed, in either case
executed in blank or in favor of the applicable purchaser against payment of the aggregate purchase price therefor by wire transfer of immediately available funds. Each Tag-Along Participant and the Transferring Stockholder shall receive
consideration in the same form and per share amount after deduction of such Stockholder’s proportionate share of the related expenses; provided, however, that if the Transferring Stockholder is given an option as to the form and
amount of consideration to be received, all Tag-Along Participants will be given the same option. Each Tag-Along Participant shall agree to make customary representations, and shall agree to customary covenants, indemnities and agreements so long as
they are made severally and not jointly; provided, that (i) any general indemnity given by the Transferring Stockholder, applicable to liabilities not specific to the Transferring Stockholder, to the Transferee in connection with
such sale shall be apportioned among the Tag-Along Participants and the Transferring Stockholder on a pro rata basis, based on the consideration received by each such Stockholder in

  

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respect of its Equity Securities to be Transferred and shall not exceed such Stockholder’s net proceeds from the sale, (ii) any representation relating specifically to a
Stockholder and/or its ownership of the Equity Securities to be Transferred shall be made only by such Stockholder and (iii) in no event shall any Tag-Along Participant be obligated to agree to any non-competition covenant, employee
non-solicit covenant or other similar agreement restricting the business operations of the Stockholder as a condition to participating in such Transfer. The fees and expenses incurred in connection with a Tag-Along Transfer and for the benefit of
all Stockholders (it being understood that costs incurred by or on behalf of a Stockholder for his, her or its sole benefit will not be considered to be for the benefit of all Stockholders), to the extent not paid or reimbursed by the Company or the
Transferee, shall be shared by all Tag-Along Participants and the Transferring Stockholder on a pro rata basis, based on the consideration received by each such Stockholder in respect of its Equity Securities to be Transferred;
provided that no such Tag-Along Participant shall be obligated to make any out-of-pocket expenditure in respect of such fees or expenses prior to the consummation of the such Transfer (excluding de minimis expenditures). The proposed
Transfer date may be extended beyond the date described in the Transfer Notice to the extent necessary to obtain required governmental approvals and other required third party approvals and the Company and the Stockholders shall use their respective
reasonable best efforts to obtain such approvals. The Transferring Stockholder shall, in its sole discretion, decide whether or not to pursue, consummate, postpone or abandon any proposed Transfer subject to this Section 3.4 and the terms and
conditions thereof. No Stockholder or Affiliate of a Stockholder shall have any liability to any other Stockholder or the Company arising from, relating to or in connection with the pursuit, consummation, postponement, abandonment or terms and
conditions of any proposed Transfer subject to this Section 3.4 except to the extent such Stockholder shall have failed to comply with the provisions of this Section 3.4. 
 (c) Notwithstanding the foregoing requirements of this Section 3.4, the Transferring Stockholder may satisfy its obligations under this
Section 3.4 by proceeding with the Transfer of the Transferred Securities and, after the closing of such Transfer, acquiring the Equity Securities that each electing Tag-Along Participant was otherwise entitled to sell under this
Section 3.4 on the same terms and conditions as the Transfer by the Transferring Stockholder of such Transferred Securities. 
 (d) If the CD&R Holders or the CMH Holders wish to transfer at least 90% of their Equity Securities in a Transfer in which the rights of a Principal Stockholder are transferred pursuant to Section 2.1(j)(ii), and the other
Principal Stockholder and the members of its group exercise their rights under this Section 3.4 with respect to some or all of their Equity Securities, then the Principal Stockholders shall negotiate reasonably and in good faith with each other
and the proposed acquirer of such Equity Securities to agree upon governance arrangements for the Company after the consummation of such transaction that reflect the relative interests of each stockholder based on the principles set forth in this
Agreement, which agreement will be a condition to the consummation of the proposed Transfer. 
 (e) The following Transfers of
Equity Securities by a Stockholder shall not be subject to the tag-along rights provided by this Section 3.4: (i) Transfers to Permitted Transferees of such Stockholder, (ii) Transfers following an IPO or in connection
with a Qualified IPO as a part of such registered offering, (iii) any de minimis Transfer that is (or, after the fourth anniversary of the Closing, would if applicable be) permitted under Section 3.2(a) and
(iv) Transfers pursuant to a Drag Transaction. 
  

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 SECTION 3.5. Drag-Along Right. (a) Subject to Section 3.5(j), following the
date that is 90 days after the sixth anniversary of the Closing Date, so long as the Company has not completed a Qualified IPO, if the CD&R Investor, on the one hand, or CMH, on the other hand (as applicable, the “Initiating
Stockholder”), together with its Permitted Transferees and their respective Equity Purchase Assignees owns at least the Threshold Governance Amount and desires (together with its Permitted Transferees) to Transfer a number of Equity
Securities to a non-Affiliate of such Initiating Stockholder, in a single transaction or series of related transactions (other than Transfers pursuant to the Registration Rights Agreement or Transfers to any Permitted Transferees of the Initiating
Stockholder) such that the transaction would result in the sale of at least 90% of the Equity Securities held by CD&R Holders or CMH Holders, as the case may be (a “Drag Transaction”), then if requested by the Initiating
Stockholder each other Stockholder (together with its Affiliates) (collectively, a “Selling Stockholder”) shall be required to sell the same proportion of its Equity Securities as is being Transferred by the Initiating Stockholder
and its Affiliates in such Drag Transaction in accordance with this Section 3.5. The Requisite Approval shall not be required for any Drag Transaction. 
 (b) The consideration to be received by a Selling Stockholder shall be the same form and amount of consideration per share to be received by the Initiating Stockholder, and the terms and conditions of
such Drag Transaction shall be the same as those upon which the Initiating Stockholder sells its Equity Securities. In connection with the Drag Transaction, the Selling Stockholder will agree to make or agree to the same customary representations,
covenants, indemnities and agreements as the Initiating Stockholder so long as they are made severally and not jointly and the liabilities thereunder are borne on a pro rata basis based on the consideration to be received by each Stockholder;
provided, however, that (i) any general indemnity given by the Initiating Stockholder, applicable to liabilities not specific to the Initiating Stockholder, to the purchaser in connection with such sale shall be apportioned
among the Selling Stockholders according to the consideration received by each Selling Stockholder and shall not exceed such Selling Stockholder’s proceeds from the sale and (ii) any representation relating specifically to a Selling
Stockholder shall be made only by that Selling Stockholder and any indemnity given with respect to such representation shall be given only by such Selling Stockholder and provided, further, that any representation made by a Selling
Stockholder shall relate only to such Selling Stockholder and its Equity Securities. 
 (c) In connection with any Drag
Transaction, each Selling Stockholder shall be required to vote, if such a vote is required by this Agreement or otherwise, its Equity Securities in favor of such Drag Transaction at any meeting of the Company’s stockholders called to vote on
or approve such Drag Transaction and/or to consent in writing to such Drag Transaction, to use its reasonable best efforts to cause any individuals designated by such Selling Stockholder to serve on the Board to vote in favor of such Drag
Transaction at any meeting of the Board called to vote on or approve such Drag Transaction and/or to consent in writing to such Drag Transaction and raise no objection thereto, and the Stockholders and the Company shall take all other actions
necessary or reasonably required to cause, and shall not interfere with, the consummation of such Drag Transaction on the terms and conditions proposed by the Initiating Stockholder, including executing, acknowledging and delivering consents,
assignments, waivers and other

  

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documents or instruments, furnishing information and copies of documents, and filing applications, reports, returns and other documents or instruments with governmental authorities. Without
limiting the foregoing, (i) if the proposed Drag Transaction is structured as a sale of assets or a merger or consolidation, then each Stockholder shall vote or cause to be voted all Equity Securities that such Stockholder holds or with
respect to which such Stockholder has the power to direct the voting and which are entitled to vote on such transaction in favor of such transaction and shall waive any dissenter’s rights, appraisal rights or similar rights which such
Stockholder may have in connection therewith and (ii) if the proposed Drag Transaction is structured as or involves a sale or redemption of Equity Securities, then each Stockholder shall agree to sell such Stockholder’s pro
rata share of Equity Securities being sold in such Drag Transaction on the terms and conditions approved by the Board or proposed by the Initiating Stockholder, as applicable, and such Stockholders shall execute all documents necessary or
reasonably required to effectuate such Drag Transaction. 
 (d) The fees and expenses, other than those payable to any
Stockholder or any of their respective Affiliates, incurred in connection with a Drag Transaction under this Section 3.5 and for the benefit of all Stockholders (it being understood that costs incurred by or on behalf of a Stockholder for his,
her or its sole benefit will not be considered to be for the benefit of all Stockholders), to the extent not paid or reimbursed by the Company or the Transferee or acquiring Person, shall be shared by all the Stockholders on a pro rata basis,
based on the consideration received by each Stockholder; provided that no Stockholder shall be obligated to make any out-of-pocket expenditure prior to the consummation of the Drag Transaction consummated pursuant to this Section 3.5
(excluding de minimis expenditures). 
 (e) The Initiating Stockholder shall provide written notice (the
“Drag-Along Notice”) to each other Selling Stockholder of any proposed Drag Transaction as soon as practicable following its exercise of the rights provided in Section 3.5(a). The Drag-Along Notice will include the material
terms and conditions of the Drag Transaction, including (i) the name and address of the proposed transferee, (ii) the proposed amount and form of consideration and (iii) the proposed Transfer date, if known. The
Initiating Stockholder will deliver or cause to be delivered to each Selling Stockholder copies of all transaction documents relating to the Drag Transaction promptly as the same become available. 
 (f) If any holders of Equity Securities of any class are given an option as to the form and amount of consideration to be received, all
holders of Equity Securities of such class will be given the same option. 
 (g) At least five Business Days prior to the
consummation of the Drag Transaction, each Selling Stockholder shall deliver to the Company to hold in escrow pending transfer of the consideration therefor, the duly endorsed certificate or certificates representing the Equity Securities held by
such Selling Stockholder to be sold, and a stock power and limited power-of-attorney authorizing the Company to take all actions necessary to sell or otherwise dispose of such securities. In the event that a Selling Stockholder should fail to
deliver such certificates and documentation, the Company shall cause the books and records of the Company to show that such Equity Securities are bound by the provisions of this Section 3.5 and that such securities may only be Transferred to
the purchaser in such Drag Transaction. 
  

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 (h) Any Selling Stockholder whose assets (“Plan Assets”) constitute assets
of one or more employee benefit plans and are subject to Part IV of Title I of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), shall not be obligated to sell to any Person to whom the sale of any Equity
Securities would constitute a non-exempt “prohibited transaction” within the meaning of ERISA or the Code, provided, however, that if so requested by the Initiating Stockholder: (i) such Selling Stockholder shall
have taken commercially reasonable efforts to (x) structure its sale of Equity Securities so as not to constitute a non-exempt “prohibited transaction” or (y) obtain a ruling from the Department of Labor to the
effect that such sale (as originally proposed or as restructured pursuant to clause (i)(x)) does not constitute a non-exempt “prohibited transaction” and (ii) such Selling Stockholder shall have delivered to the Initiating
Stockholder an opinion of nationally recognized outside counsel to the effect that such sale (as originally proposed or as restructured pursuant to clause (i)(x)) would constitute a non-exempt “prohibited transaction.” 
 (i) Upon the consummation of the Drag Transaction, the acquiring Person shall remit directly to the Selling Stockholder, by wire transfer if
available and if requested by the Selling Stockholder, the consideration for the securities sold pursuant thereto. 
 (j) The
Initiating Stockholder shall, in its sole discretion, decide whether or not to pursue, consummate, postpone or abandon any proposed Transfer subject to this Section 3.5 and the terms and conditions hereof. No Stockholder or Affiliate of a
Stockholder shall have any liability to any other Stockholder or the Company arising from, relating to or in connection with the pursuit, consummation, postponement, abandonment or terms and conditions of any proposed Transfer subject to this
Section 3.5, except to the extent such Stockholder shall have failed to comply with the provisions of this Section 3.5. 
 (k) In the event that an Initiating Stockholder provides a Drag-Along Notice to the Selling Stockholders and the other Principal Stockholder does not wish such Drag Transaction to occur, such other Principal Stockholder (so long as such
other Principal Stockholder (together with its Permitted Transferees and their respective Equity Purchase Assignees) owns at least the Threshold Governance Amount) may, upon delivery of a Call Notice to the Initiating Stockholder, exercise a Call
Option to acquire all the Equity Securities owned and proposed to be sold in the Drag Transaction by the Initiating Stockholder, its Permitted Transferees and their respective Equity Purchase Assignees, on the terms and conditions set forth in this
Section 3.5(k) and in Section 3.8. The Call Notice shall be delivered no more than 30 days after receipt by such Principal Stockholder of the Drag-Along Notice. A Principal Stockholder that has exercised a Call Option pursuant to
Section 3.7(k) shall consummate the purchase of all of such Equity Securities within the later of (i) 90 days after delivery of the Drag-Along Notice and (ii) two Business Days after the last to occur of
(A) the last Qualified Bank submitting its determination of the Appraised Value pursuant to Section 3.8(b) and (B) the obtaining of any regulatory approvals required by law as a condition to the closing of such Call
Option. If such Principal Stockholder fails to comply with its obligation to consummate such Call Option, (x) the Initiating Stockholder may pursue all available remedies at law and in equity and (y) without prejudice to such
remedies, the Drag Transaction shall proceed as though such Call Option had not been exercised, subject to the Initiating Stockholder’s right to delay or terminate such Drag Transaction in accordance with Section 3.5(j). 
  

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 (l) If within twelve months following the closing of a Call Option effected pursuant to
Section 3.5(k) all or substantially all of the outstanding Equity Securities or assets of the Company and its Subsidiaries are, directly or indirectly, Transferred or sold (whether by way of sale, merger, consolidation, combination, exchange,
asset sale or otherwise), in a transaction or series of related transactions, for a per Equity Security price (including any escrowed amounts and the present value of any contingent payments) that is higher than the per Equity Security price paid in
such Call Option (the difference between the former price and the latter price, the “Excess Price”), the Principal Stockholder that initiated the Call Option or the Company shall, as a condition to and prior to or simultaneously
with the closing of such transaction, pay such Initiating Stockholder the Excess Price in cash that such Initiating Stockholder, its Permitted Transferees and their respective Equity Purchase Assignees would have received had they remained holders
of the Equity Securities sold in the Call Option at the closing of such transaction. 
 SECTION 3.6. Recapitalization
Transaction. (a) Following the fourth anniversary of the Closing Date, so long as the Company has not completed a Qualified IPO each of the Principal Stockholders shall be permitted (so long as such initiating Principal Stockholder
(together with its Permitted Transferees and their respective Equity Purchase Assignees) owns at least the Threshold Governance Amount), by delivery of written notice to the Company and the other Principal Stockholder, to cause the Company and its
Subsidiaries to effect, in one or more transactions, a recapitalization of the Company (the “Recapitalization Transaction”), in which cash of the Company and its Subsidiaries, whether on hand or obtained by the incurrence of
indebtedness to a Financial Party, is distributed to all holders of Common Stock on a pro rata basis. The Principal Stockholder initiating the Recapitalization Transaction shall have the right, in its reasonable discretion, to determine the
terms and conditions of such Recapitalization Transaction including, without limitation, the amount and terms of any new indebtedness incurred by the Company and its Subsidiaries in connection with the Recapitalization Transaction and the
application of the net proceeds thereto; provided, however, that such authority shall not extend to any terms or conditions that provide a financial benefit, directly or indirectly (except proportionately as a Stockholder), to such
Principal Stockholder, including a transaction fee, expense reimbursement (other than pursuant to Section 3.6(d)) or other payment (collectively, “Collateral Benefits”). 
 (b) Notwithstanding any other provision of this Section 3.6, the Company and its Subsidiaries shall not undertake any Recapitalization
Transaction to the extent that, immediately after giving effect to such Recapitalization Transaction, the Company or any of its Subsidiaries would violate any provision of the DGCL. The Company and its Subsidiaries shall take such steps in
accordance with the DGCL, including Section 170 thereof, as are necessary to determine whether any such Recapitalization Transaction would violate any provision of the DGCL, including instructing its independent auditors to prepare such
calculations and reports as may be necessary to assist in such determination. Prior to the consummation of any Recapitalization Transaction, the Company shall have delivered to the Principal Stockholders the opinion of a nationally recognized
independent valuation firm selected by the Company and reasonably acceptable to each of the Principal Stockholders attesting to the solvency of the Company and its Subsidiaries on a consolidated basis immediately after the closing of the
Recapitalization Transaction, which opinion shall be in customary form. 
  

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 (c) In connection with any Recapitalization Transaction, each Stockholder shall be required
(i) to vote, if such a vote is required by this Agreement or otherwise, its Equity Securities in favor of such Recapitalization Transaction at any meeting of the Company’s stockholders called to vote on or approve such
Recapitalization Transaction and/or to consent in writing to such Recapitalization Transaction, and (ii) to use its reasonable best efforts to cause any individuals designated by such Stockholder to serve on the Board to vote in favor of
such Recapitalization Transaction at any meeting of the Board called to vote on or approve such Recapitalization Transaction and/or to consent in writing to such Recapitalization Transaction and raise no objection thereto. Subject to
Section 3.6(b), the Stockholders and the Company shall take all other actions necessary or reasonably required to cause, and shall not interfere with, the consummation of such Recapitalization Transaction on the terms and conditions proposed by
the Principal Stockholder initiating the Recapitalization Transaction, including executing, acknowledging and delivering consents, assignments, waivers and other documents or instruments; furnishing information and copies of documents, filing
applications, reports, returns and other documents or instruments with governmental authorities, and otherwise cooperating with such Principal Stockholder for the purposes of effectuating a Recapitalization Transaction. The obligations of
Stockholders set forth in this Section 3.6(c) shall not apply to any terms of a Recapitalization Transaction that would provide a Collateral Benefit to a Principal Stockholder. 
 (d) The Company shall pay, and reimburse the Principal Stockholder initiating a Recapitalization Transaction for, all out-of-pocket fees and
expenses, other than those payable to any Stockholder or any of their respective Affiliates, incurred in connection with the Recapitalization Transaction for the benefit of all holders of Common Stock (it being understood that costs incurred by or
on behalf of a Stockholder for his, her or its sole benefit will not be considered to be for the benefit of all such holders). 
 SECTION 3.7. Initiation of Qualified IPO. (a) Following the fourth anniversary of the Closing Date, if the Company has not completed a Qualified IPO each of the Principal Stockholders (the initiating Stockholder, the
“IPO Initiating Stockholder”) shall be permitted (so long as the IPO Initiating Stockholder (together with its Permitted Transferees and their respective Equity Purchase Assignees) owns at least the Threshold Governance Amount) to
cause the Company to consummate a Qualified IPO, without the Requisite Approval, pursuant to which each Stockholder shall have the right to sell a portion of its Equity Securities in accordance with the Registration Rights Agreement. The Company
shall issue and sell in the Qualified IPO the number of shares of Common Stock that the Company is recommended to issue and sell by the lead underwriter of such Qualified IPO as determined in its reasonable judgment to avoid any adverse affect on
the success, pricing or other terms of the Qualified IPO. If the IPO Initiating Stockholder notifies the other Principal Stockholder and the Company in writing that it intends to exercise its rights hereunder to cause a Qualified IPO (the
“IPO Initiation Notice”), such other Principal Stockholder, its Affiliates, the other Stockholders and the Company shall use their reasonable best efforts to cause such Qualified IPO to occur, including, without limitation, causing
(in the case of a Principal Stockholder) its designees on the Board to take any action required to effect such Qualified IPO, and to issue and sell the Common Stock to be sold by the Company in the Qualified IPO, and taking all actions required
under the Registration Rights Agreement in connection therewith. At any time after the delivery of the IPO Initiation Notice but prior to the closing of the Qualified IPO, the IPO Initiating Stockholder may request by written notice to the Company
and the other Principal Stockholder, and upon

  

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receipt of such request the Company shall, defer the consummation of the Qualified IPO for a period or periods of up to six months as specified by the IPO Initiating Stockholder or terminate the
Qualified IPO; provided that if the IPO Initiating Stockholder terminates the Qualified IPO such Stockholder may not deliver another IPO Initiation Notice until six months after such termination. 
 (b) If an IPO Initiating Stockholder delivers the IPO Initiation Notice and the other Principal Stockholder does not wish such Qualified IPO
to occur, such other Principal Stockholder (so long as such other Principal Stockholder (together with its Permitted Transferees and their respective Equity Purchase Assignees) owns at least the Threshold Governance Amount) may, upon delivery of a
Call Notice exercise a Call Option to acquire all of the Equity Securities owned by the IPO Initiating Stockholder, its Permitted Transferees and their respective Equity Purchase Assignees, on the terms and conditions set forth in this
Section 3.7 and Section 3.8. The Call Notice shall be delivered within 15 days after the delivery of the IPO Initiation Notice. 
 (c) A Principal Stockholder that has exercised a Call Option pursuant to Section 3.7(b) shall consummate the purchase of all of the Equity Securities owned by the IPO Initiating Stockholder, its
Permitted Transferees and their respective Equity Purchase Assignees within the later of (i) 90 days after delivery of the IPO Initiation Notice and (ii) two Business Days after the last to occur of (A) the last
Qualified Bank submitting its determination of the Appraised Value pursuant to Section 3.8(b) and (B) the obtaining of any regulatory approvals required by law as a condition to the closing of such Call Option. If such Principal
Stockholder fails to comply with its obligation to consummate such Call Option, (x) the IPO Initiating Stockholder may pursue all available remedies at law and in equity and (y) without prejudice to such remedies, the
Qualified IPO shall proceed as though such Call Option had not been exercised, subject to the IPO Initiating Stockholder’s right to delay or terminate such Qualified IPO in accordance with Section 3.7(a). 
 SECTION 3.8. Call Option. 
 (a) A Principal Stockholder exercising its right (a “Call Option”) to acquire all Equity Securities of the other Principal Stockholder, its Permitted Transferees and their respective
Equity Purchase Assignees pursuant to Section 3.5 or 3.7 shall deliver written notice (a “Call Notice”) in accordance with the terms of such Section to the Initiating Stockholder or IPO Initiating Stockholder, as the case may
be, stating its intent to exercise such Call Option, which notice shall constitute a binding and irrevocable obligation by such Principal Stockholder to purchase all such Equity Securities for cash consideration in the amount of the Appraised Value
and otherwise on the terms set forth in this Section 3.8. The Call Notice shall contain a representation and warranty for the benefit of the Initiating Stockholder or IPO Initiating Stockholder, as the case may be, given by the Principal
Stockholder delivering such notice that such Stockholder will have funds available in cash at the closing of the Call Option in an amount equal to the reasonably expected Appraised Value of all such Equity Securities. 
  

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 (b) The “Appraised Value” shall be the aggregate value of all the Equity
Securities owned by the Initiating Stockholder or the IPO Initiating Stockholder, as the case may be, its Permitted Transferees and their respective Equity Purchase Assignees (valuing any Equity Securities other than Common Stock on an as-converted
basis), as of the date of the Drag-Along Notice or IPO Initiation Notice, as the case may be, as determined by an average of the determinations of such value made by three nationally-recognized investment banks, each of which is ranked in the top
ten of U.S. IPO bookrunners according to Thomson Reuters in each of the preceding three years (each, a “Qualified Bank”), of which one Qualified Bank shall be designated by each of the Initiating Stockholder or IPO Initiating
Stockholder, as the case may be, and the other Principal Stockholder and the third Qualified Bank shall be designated by mutual agreement by the other two Qualified Banks. Each Qualified Bank shall determine the Appraised Value by using customary
valuation methodologies, including a comparison of public market comparables, to determine the value at which the Equity Securities would trade in a public market; provided, however, that the Qualified Banks shall not apply a discount
for lack of liquidity or control, a control premium, or any similar discount or premium that is based on the Initiating Stockholder’s or the IPO Initiating Stockholder’s relative ownership interest in the Company or the lack of an actual
public trading market for the Equity Securities. Any such determination of Appraised Value shall be final and binding on the parties. The fees and expenses of the Qualified Banks shall be borne by the Company. The Stockholders and the Company shall
use their reasonable best efforts to cause the closing of the purchase and sale of the Equity Securities owned by the Initiating Stockholder or IPO Initiating Stockholder, as the case may be, its Permitted Transferees and their respective Equity
Purchase Assignees to occur as promptly as possible, including by (i) promptly providing to the Qualified Banks any financial or other information requested by the Qualified Banks, (ii) causing the Qualified Banks to
determine the Appraised Value as promptly as possible, and in any event within 60 days after the delivery of the Call Notice or Drag-Along Notice, and (iii) in the case of the Company and the Principal Stockholder exercising the Call
Option, obtaining any regulatory approvals required by law as a condition to the closing of the Call Option as promptly as possible. Each of the Initiating Stockholder, or IPO Initiating Stockholder, as the case may be, the other Principal
Stockholder and the Company agrees to execute, if requested by a Qualified Bank, a reasonable and customary engagement letter with such Qualified Bank. 
 (c) At any time prior to the consummation of the sale of the Equity Securities of the IPO Initiating Stockholder or the Initiating Stockholder pursuant to the Call Option, the IPO Initiating Stockholder
or the Initiating Stockholder, as the case may be, may elect not to proceed with the consummation of the Call Option by written notice of such election to the other Principal Stockholder and the Company, in which case the applicable Call Option
shall be cancelled and (i) the Company shall not be obligated to cause a Qualified IPO to occur as a result of the previously delivered IPO Initiation Notice and the IPO Initiating Stockholder may not deliver another IPO Initiation
Notice until six months after such election or (ii) the Company and the other Stockholders shall not be obligated to cause a Drag-Along Transaction to occur as a result of the previously delivered Drag-Along Notice and the Initiating
Stockholder may not deliver another Drag-Along Notice until six months after such election, as the case may be. 
 SECTION 3.9.
Void Transfers. Any Transfer or attempted Transfer of Equity Securities in violation of any provision of this Agreement shall be void. 
  

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 ARTICLE IV 
 EQUITY PURCHASE RIGHTS 
 SECTION 4.1. Equity Purchase Rights.
(a) The Company hereby grants to CMH, SNW, the CD&R Investor, the CD&R F&F Investor and their respective Permitted Transferees (collectively, the “Preemptive Rights Recipients”) the right to purchase their Pro Rata
Portion of all or any part of New Securities that the Company or any of its Subsidiaries may, from time to time, propose to sell or issue. The number or amount of New Securities which the Preemptive Rights Recipients may purchase pursuant to this
Section 4.1(a) shall be referred to as the “Equity Purchase Shares.” The equity purchase right provided in this Section 4.1(a) shall apply at the time of issuance of any right, warrant or option or convertible or
exchangeable security and not to the conversion, exchange or exercise thereof. Each Preemptive Rights Recipient shall be entitled to apportion the right to purchase Equity Purchase Shares among itself and its Permitted Transferees. 
 (b) The Company shall give written notice of a proposed issuance or sale described in Section 4.1(a) to the Preemptive Rights Recipients
within five Business Days following any meeting of the Board at which any such issuance or sale is approved and at least 15 days prior to the proposed issuance or sale. Such notice (the “Issuance Notice”) shall set forth the
material terms and conditions of such proposed transaction, including the name of any proposed purchaser(s), the proposed manner of disposition, the number or amount and description of the shares proposed to be issued, the proposed issuance date and
the proposed purchase price per share, including a description of any non-cash consideration sufficiently detailed to permit the determination of the fair market value thereof. Such notice shall also be accompanied by any written offer from the
prospective purchaser to purchase such New Securities. 
 (c) At any time during the 15-day period following the receipt of an
Issuance Notice, the Preemptive Rights Recipients shall have the right to elect irrevocably to purchase up to the number of the Equity Purchase Shares at the purchase price set forth in the Issuance Notice (provided that, in the event any
portion of the purchase price per share to be paid by the proposed purchaser is to be paid in non-cash consideration, the value of any such non-cash consideration per share shall be the Fair Market Value thereof) and upon the other terms and
conditions specified in the Issuance Notice by delivering a written notice to the Company. Except as provided in the following sentence, such purchase shall be consummated concurrently with the consummation of the issuance or sale described in the
Issuance Notice. The closing of any purchase by any Preemptive Rights Recipient may be extended beyond the closing of the transaction described in the Issuance Notice to the extent necessary to obtain required governmental approvals and other
required approvals and the Company and the Stockholders shall use reasonable best efforts to obtain such approvals. If SNW fails to exercise fully the right to purchase the number of the Equity Purchase Shares set forth in any Issuance Notice, then
the Company shall promptly deliver to CMH a notice in writing with respect thereto, and CMH shall have the right to elect irrevocably to purchase up to the number of Equity Purchase Shares as to which SNW has not exercised its equity purchase right
in respect of such Issuance Notice during the 5-day period following the receipt by CMH of such notice from the Company. In the event that the Company delivers the notice referred to in the immediately preceding sentence, the Company shall not
complete such proposed issuance and sale of New Securities before the end of the 5-day period referred to in the immediately preceding sentence. 
  

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 (d) If any Preemptive Rights Recipient fails to exercise fully the equity purchase right
provided under this Article IV within the periods described above, the Company shall be free to complete the proposed issuance or sale of the New Securities described in the Issuance Notice with respect to which Preemptive Rights Recipients
failed to exercise the option set forth in this Section 4.1 on terms no less favorable to the Company than those set forth in the Issuance Notice (except that the amount of securities to be issued or sold by the Company may be reduced);
provided that (x) such issuance or sale is closed within 90 days after the expiration of the 15-day period described in Section 4.1(c) and (y) the price at which the New Securities are Transferred must be equal to
or higher than the purchase price described in the Issuance Notice. Such periods within which such issuance or sale must be closed shall be extended to the extent necessary to obtain required governmental approvals and other required approvals and
the Company shall use commercially reasonable efforts to obtain such approvals. In the event that the Company has not sold such New Securities within said 90-day period, the Company shall not thereafter issue or sell any New Securities, without
first again offering such securities to the Preemptive Rights Recipients in the manner provided in this Section 4.1. The rights set forth in this Article IV shall terminate upon the consummation of a Qualified IPO. 
 (e) Any Preemptive Rights Recipient may assign its rights to purchase Equity Securities under this Section 4.1 to any Person (an
“Equity Purchase Assignee”), provided that, as a condition to such assignment becoming effective, such Equity Purchase Assignee shall irrevocably grant to and appoint the CD&R Investor, if the assignor is a CD&R
Holder, or CMH, if the assignor is a CMH Holder, as such Equity Purchase Assignee’s proxy and attorney-in-fact (with full power of substitution), for and in the name, place and stead of such Equity Purchase Assignee (and the CD&R Investor
or CMH, as the case may be, shall provide written evidence of such grant and appointment to the other Principal Stockholder in a form reasonably acceptable to such Principal Stockholder), to vote at any annual or special meeting of Stockholders, to
take any action by written consent in lieu of such meeting with respect to, and to otherwise take all action as may be required by, permitted under, or as may be exercised under this Agreement in respect of, all of the Equity Securities owned or
held of record by such holder, including executing, acknowledging and delivering consents, assignments, waivers and other documents or instruments, furnishing information and copies of documents, filing applications, reports, returns and other
documents or instruments with governmental authorities, and otherwise complying with a Stockholder’s obligations under this Agreement. Each Equity Purchase Assignee shall execute a counterpart to this Agreement and agree in writing to be bound
by and to comply with all applicable provisions of this Agreement. 
 ARTICLE V 
 MISCELLANEOUS 
 SECTION 5.1. Stockholder Indemnification. (a) The Company agrees to pay or reimburse (i) each CD&R Holder and CMH Holder for (A) all reasonable costs and expenses (including reasonable attorneys fees,
charges, disbursement and expenses) incurred in connection with any amendment, supplement, modification or waiver of or to any of the terms or provisions of this

  

 34 

 
Agreement, the Investment Agreement or any related agreements and (B) in connection with any stamp, transfer, documentary or other similar taxes, assessments or charges levied by any
governmental or revenue authority in respect of this Agreement, the Investment Agreement or any related agreements; and (ii) each CD&R Holder and CMH Holder for all costs and expenses of such Stockholder (including reasonable
attorneys fees, charges, disbursement and expenses) incurred in connection with the consent to any departure by the Company or any of its Subsidiaries from the terms of any provision of this Agreement, the Investment Agreement or any related
agreements. 
 SECTION 5.2. Non-Competition. For so long as the CD&R Holders own at least 20% of the issued and
outstanding shares of Common Stock, the CD&R Investor and its Affiliates shall not, directly or indirectly, purchase equity shares having a voting interest, or make any investment convertible into equity shares having a voting interest, of more
than 19.9% of the voting shares of a Competitor or any Subsidiary thereof. 
 SECTION 5.3. Termination. Subject to the
early termination of any provision as a result of an amendment to this Agreement agreed to by the Board and the Stockholders as provided under Section 5.5, (i) the provisions of Article II shall, with respect to each
Stockholder, terminate as provided in Section 2.8 or as other otherwise provided in the applicable subsection to Article II, (ii) the provisions of Sections 3.3, 3.4, 3.5 and 3.6 and Article IV shall terminate upon
the consummation of a Qualified IPO, (iii) the provisions of Section 3.2 shall terminate as provided therein and (iv) Sections 3.1, 3.9, 5.1, 5.3 and 5.4 of this Agreement shall not terminate. Nothing herein shall
relieve any party from any liability for the breach of any of the agreements set forth in this Agreement. 
 SECTION 5.4.
Confidentiality. Each party hereto agrees to, and shall cause its Representatives to, keep confidential and not divulge any Information, and to use, and cause its Representatives to use, such Information only in connection with the operation
of the Company and its Subsidiaries; provided that nothing herein shall prevent any party hereto from disclosing such Information (i) upon the order of any court or administrative agency, (ii) upon the request or
demand of any regulatory agency or authority having jurisdiction over such party or Representative, (iii) to the extent required by law or legal process or required or requested pursuant to subpoena, interrogatories or other discovery
requests, (iv) to the extent necessary in connection with the exercise of any remedy hereunder, (v) to other Stockholders, (vi) to such party’s Representatives that in the reasonable judgment of such party
need to know such Information or (vii) to any potential Permitted Transferee or any other bona fide proposed Transferee to whom such proposed Transfer would be permitted in accordance with Section 3.2 in connection with a proposed
Transfer of Equity Securities from such Stockholder as long as such Transferee agrees to be bound by the provisions of Section 5.4 as if a Stockholder, provided further that, in the case of clause (i), (ii) or (iii),
such party shall notify the other parties hereto of the proposed disclosure as far in advance of such disclosure as practicable and use commercially reasonable efforts to ensure that any Information so disclosed is accorded confidential treatment,
when and if available. 
  

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 SECTION 5.5. Amendments and Waivers. Except as otherwise provided herein, no
modification, amendment or waiver of any provision of this Agreement shall be effective without the approval of the Board and each of the Principal Stockholders; provided, that any Stockholder may waive (in writing) the benefit of any
provision of this Agreement with respect to itself for any purpose. The failure of any party to enforce any of the provisions of this Agreement shall in no way be construed as a waiver of such provisions and shall not affect the right of such party
thereafter to enforce each and every provision of this Agreement in accordance with its terms. Any written amendment or waiver to this Agreement that receives the vote or consent of the Board and the Principal Stockholders as provided herein need
not be signed by all Stockholders, but shall be effective in accordance with its terms and shall be binding upon all Stockholders; provided that this Agreement may not be amended in any manner adversely affecting the rights or obligations of
any Stockholder which does not, by its terms, adversely affect the rights or obligations of all similarly situated Stockholders in a substantially similar manner without the consent of such Stockholder. 
 SECTION 5.6. Successors, Assigns and Transferees. This Agreement shall bind and inure to the benefit of and be enforceable by the
parties hereto and their respective successors and permitted assigns. Stockholders may assign their respective rights and obligations hereunder to any Transferees only to the extent expressly provided herein. 
 SECTION 5.7. Legend. 
 (a) Restrictive Legend. All certificates representing the Equity Securities held by each Stockholder shall bear a legend substantially in the following form: 
 “THE SECURITIES REPRESENTED BY THIS CERTIFICATE AND THE VOTING THEREOF ARE SUBJECT TO A STOCKHOLDERS AGREEMENT (A COPY OF WHICH IS ON
FILE WITH THE SECRETARY OF THE COMPANY). NO TRANSFER, SALE, ASSIGNMENT, PLEDGE, HYPOTHECATION OR OTHER DISPOSITION OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE MAY BE MADE EXCEPT IN ACCORDANCE WITH THE PROVISIONS OF SUCH STOCKHOLDERS AGREEMENT.
THE HOLDER OF THIS CERTIFICATE, BY ACCEPTANCE OF THIS CERTIFICATE, AGREES TO BE BOUND BY ALL OF THE PROVISIONS OF SUCH STOCKHOLDERS AGREEMENT.” 
 Any Transferee of Equity Securities not subject to all or part of the terms of this Agreement shall have the right to have the legend set forth above (or the applicable portion thereof) removed from the
certificates representing such Equity Securities. 
  

 36 

 (b) Securities Act Legend. All certificates representing the Equity Securities held
by each Stockholder shall bear a legend substantially in the following form: 
 “THE SECURITIES REPRESENTED BY THIS
CERTIFICATE WERE ISSUED IN A PRIVATE PLACEMENT, WITHOUT REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”). NO TRANSFER, SALE, ASSIGNMENT, PLEDGE, HYPOTHECATION OR OTHER DISPOSITION OF THE SECURITIES REPRESENTED
BY THIS CERTIFICATE MAY BE MADE EXCEPT (A) PURSUANT TO A REGISTRATION STATEMENT EFFECTIVE UNDER THE ACT, OR (B) PURSUANT TO AN EXEMPTION FROM REGISTRATION THEREUNDER.” 
 The certificates representing such Equity Securities shall be replaced, at the expense of the Company, with certificates or instruments not
bearing the legends required by this Section 5.7(b) at such time as they are no longer required for purposes of applicable securities law; provided that the Company may condition such replacement of certificates upon the receipt of an
opinion of securities counsel reasonably satisfactory to the Company. 
 SECTION 5.8. Notices. All notices and other
communications to be given to any party hereunder shall be sufficiently given for all purposes hereunder if in writing and delivered by hand, courier or overnight delivery service, or when received in the form of a facsimile or other electronic
transmission (receipt confirmation requested), and shall be directed to the address set forth below (or at such other address or facsimile number as such party shall designate by like notice): 
 if to the Company, to: 
 JohnsonDiversey Holdings, Inc. 
 8310 16th Street 
 Sturtevant, WI 53177 
 Attention: General Counsel 
 Fax: (262) 631-4021 
 with a copy (which shall not constitute notice) to: 
 Jones Day 
 77 West Wacker Drive 
 Chicago, IL 60601 
 Attention: Elizabeth C. Kitslaar, Esq. 
 Fax: (312) 782-8585 
 and 
 Clayton,
Dubilier & Rice, LLC 
 375 Park Avenue 
 18th Floor 
 New York, New York 10152 
 Attention: Richard J. Schnall 
                   George K. Jaquette 
 Fax: (212) 407-5252 
  

 37 

 and 
 Debevoise & Plimpton LLP 
 919 Third Avenue 
 New York, New York 10022 
 Attention: Franci J. Blassberg, Esq. 
                   Jonathan E. Levitsky, Esq. 
 Fax: (212) 909-6836 
 and 
 Commercial Markets Holdco, Inc. 
 c/o Johnson Keland Management, Inc. 
 555 Main Street, Suite 500 
 Racine, WI 53403-4616 
 Attention: President 
 Fax: (262) 260-6165 
 and 
 McDermott
Will & Emery LLP 
 227 W. Monroe Street 
 Chicago, Illinois 60606 
 Attention: William J. Butler, Esq. 
                   Helen R. Friedli, P.C.

 Fax: (312) 984-7700 
 if to CMH, to: 
 Commercial Markets Holdco, Inc. 
 c/o Johnson Keland Management, Inc. 
 555 Main Street, Suite 500 
 Racine, WI 53403-4616 
 Attention: President 
 Fax: (262) 260-6165 
 with a copy (which shall not constitute notice) to: 
 McDermott Will & Emery LLP 
 227 W. Monroe Street 
 Chicago, Illinois 60606 
 Attention: William J. Butler, Esq. 
                   Helen R. Friedli, Esq. 
 Fax: (312) 984-7700 
  

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 if to SNW, to: 
 SNW Co., Inc. 
 c/o
S.C. Johnson & Son, Inc. 
 1525 Howe Street 
 Racine, WI 53403-2236 
 Attention: Chief Executive Officer 
 Fax: (414) 260-3687 
 with a copy (which shall not constitute notice) to: 
 General Counsel 
 S.C. Johnson & Son, Inc. 
 1525 Howe Street 
 Racine, WI 53403-2236 
 Fax: (414) 260-4253 
 if to a CD&R Holder, to: 
 Clayton, Dubilier & Rice, LLC 
 375 Park Avenue 
 18th Floor 
 New York, New York 10152 
 Attention: Richard J. Schnall 
                   George K. Jaquette 
 Fax: (212) 407-5252 
 with a copy (which shall not constitute notice) to: 
 Debevoise & Plimpton LLP 
 919 Third Avenue 
 New York, New York 10022 
 Attention: Franci J. Blassberg, Esq. 
                   Jonathan E. Levitsky, Esq.

 Fax: (212) 909-6836 
 if to any other Stockholder, to the address of such other Stockholder as shown in the stock record book of the Company. 
 SECTION 5.9. Further Assurances. At any time or from time to time after the date hereof, the parties agree to cooperate with each other, and at the request of any other party, to execute and
deliver any further instruments or documents and to take all such further action as the other party may reasonably request in order to evidence or effectuate the consummation of the transactions contemplated hereby and to otherwise carry out the
intent of the parties hereunder. 
  

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 SECTION 5.10. Entire Agreement; Third Party Beneficiaries. Except as otherwise
expressly set forth herein, this Agreement together with the CMH Majority Holder Agreement, CMH Conversion Agreement, the Investment Agreement, the Redemption Agreement, the Registration Rights Agreement, the CD&R Indemnification Agreement, the
CMH Indemnification Agreement and the Consulting Agreement embody the complete agreement and understanding among the parties hereto with respect to the subject matter hereof and supersedes and preempts any prior understandings, agreements or
representations by or among the parties, written or oral, that may have related to the subject matter hereof in any way, and this Agreement is not intended to confer in or on behalf of any Person not a party to this Agreement (and their successors
and assigns) any rights, benefits, causes of action or remedies with respect to the subject matter or any provision thereof; provided that the holder of the Unilever Warrant (or the holder of any Preemptive Rights Warrant (as defined
therein)) shall be a third party beneficiary of Section 3.4 and shall be entitled to enforce such Section against the parties hereto to the same extent as if it were a party hereto. 
 SECTION 5.11. Restrictions on Other Agreements; Bylaws. (a) Following the date hereof, no Stockholder or any of its, her or his
Permitted Transferees shall enter into or agree to be bound by any stockholder agreements or arrangements of any kind with any Person with respect to any Equity Securities except pursuant to the agreements specifically contemplated by the Investment
Agreement and the Registration Rights Agreement. 
 (b) The provisions of this Agreement shall be controlling if any such
provisions or the operation thereof conflict with the provisions of the Company’s Bylaws. Each of the parties covenants and agrees to vote their Equity Securities and to take any other action reasonably requested by the Company or any
Stockholder to amend the Company’s Bylaws so as to avoid any conflict with the provisions hereof. 
 (c) From and after the
date hereof, the Company shall not enter into any agreement, arrangement or understanding which (i) violates or conflicts with any provision of this Agreement or (ii) impedes or prevents the Company’s ability to fulfill
and comply with its obligations, or the Stockholders’ ability to utilize their rights, set forth herein. 
 SECTION 5.12.
Delays or Omissions. It is agreed that no delay or omission to exercise any right, power or remedy accruing to any party, upon any breach, default or noncompliance by another party under this Agreement, shall impair any such right, power or
remedy, nor shall it be construed to be a waiver of any such breach, default or noncompliance, or any acquiescence therein, or of or in any similar breach, default or noncompliance thereafter occurring. It is further agreed that any waiver, permit,
consent or approval of any kind or character on the part of any party hereto of any breach, default or noncompliance under this Agreement or any waiver on such party’s part of any provisions or conditions of this Agreement, must be in writing
and shall be effective only to the extent specifically set forth in such writing. All remedies, either under this Agreement, by law, or otherwise afforded to any party, shall be cumulative and not alternative. 
 SECTION 5.13. Governing Law. This Agreement will be governed by and construed in accordance with the laws of the State of Delaware
applicable to contracts made and to be performed within the State of Delaware, without giving effect to conflicts of law rules that would require or permit the application of the laws of another jurisdiction. 
  

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 SECTION 5.14. Specific Performance; Jurisdiction. 
 (a) The parties agree that irreparable damage would occur for which money damages would not suffice in the event that any of the provisions
of this Agreement were not performed in accordance with their specific terms or were otherwise breached and that the parties would not have any adequate remedy at law. It is accordingly agreed that the non-breaching party shall be entitled to an
injunction, temporary restraining order or other equitable relief exclusively in the Delaware Court of Chancery enjoining any such breach and enforcing specifically the terms and provisions hereof, or in the event (but only in the event) that
such court does not have subject matter jurisdiction over such action or proceeding, in the United States District Court for the District of Delaware or another court sitting in the state of Delaware. The foregoing is in addition to any other remedy
to which any party is entitled at law, in equity or otherwise. 
 (b) Each of the parties hereto irrevocably agrees that any
legal action or proceeding in connection with or with respect to this Agreement and the rights and obligations arising hereunder, or for recognition and enforcement of any judgment in respect of this Agreement and the rights and obligations arising
hereunder brought by the other party hereto or its successors or assigns shall be brought and determined exclusively in the Delaware Court of Chancery, or in the event (but only in the event) that such court does not have subject matter jurisdiction
over such action or proceeding, in the United States District Court for the District of Delaware or another court sitting in the state of Delaware. Each of the parties hereto hereby irrevocably submits with regard to any such action or
proceeding for itself and in respect of its property, generally and unconditionally, to the personal jurisdiction of the aforesaid courts and agrees that it will not bring any action in connection with or relating to this Agreement or any of the
transactions contemplated by this Agreement in any court other than the aforesaid courts. Each of the parties hereto hereby irrevocably waives, and agrees not to assert, by way of motion, as a defense, counterclaim or otherwise, in any action
or proceeding in connection with or with respect to this Agreement, (i) any claim that it is not personally subject to the jurisdiction of the above-named courts for any reason other than the failure to serve in accordance with this
Section 5.14, (ii) any claim that it or its property is exempt or immune from jurisdiction of any such court or from any legal process commenced in such courts (whether through service of notice, attachment prior to judgment,
attachment in aid of execution of judgment, execution of judgment or otherwise) and (iii) to the fullest extent permitted by the applicable law, any claim that (A) the suit, action or proceeding in such court is brought in an
inconvenient forum, (B) the venue of such suit, action or proceeding is improper or (C) this Agreement, or the subject matter hereof, may not be enforced in or by such courts. 
 (c) Each of the parties hereto irrevocably consents to the service of any summons and complaint and any other process in any other action in
connection with or relating to this Agreement, on behalf of itself or its property, by the personal delivery of copies of such process to such party or by sending or delivering a copy of the process to the party to be served at the address and in
the manner provided for the giving of notices in Section 5.8. Nothing in this Section 5.14 shall affect the right of any party hereto to serve legal process in any other manner permitted by Law. 
  

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 SECTION 5.15. Waiver of Jury Trial. Each party hereby waives, to the fullest extent
permitted by applicable law, any right it may have to a trial by jury in respect of any suit, action or other proceeding arising out of this Agreement or any transaction contemplated hereby. Each party (i) certifies and acknowledges that
no representative, agent or attorney of any other party has represented, expressly or otherwise, that such other party would not, in the event of litigation, seek to enforce the foregoing waiver, and (ii) acknowledges that it understands
and has considered the implications of this waiver and makes this waiver voluntarily, and that it and the other parties have been induced to enter into the Agreement by, among other things, the mutual waivers and certifications in this
Section 5.15. 
 SECTION 5.16. Severability. If any term, provision, covenant or restriction of this Agreement is
held by a court of competent jurisdiction or other authority to be invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions of this Agreement shall remain in full force and effect and shall in no way be
affected, impaired or invalidated so long as the economic or legal substance of the transactions contemplated hereby is not affected in any manner materially adverse to any party hereto. Upon such a determination, the parties shall negotiate in good
faith to modify this Agreement so as to effect the original intent of the parties as closely as possible in a mutually acceptable manner in order that the transactions contemplated hereby be consummated as originally contemplated to the fullest
extent possible. 
 SECTION 5.17. Titles and Subtitles. The titles of the sections and subsections of this Agreement are
for convenience of reference only and will not affect the meaning or interpretation of this Agreement. 
 SECTION 5.18. No
Recourse. Notwithstanding anything that may be expressed or implied in this Agreement, the Company and each Stockholder covenant, agree and acknowledge that no recourse under this Agreement or any documents or instruments delivered in connection
with this Agreement shall be had against any current or future director, officer, employee, general or limited partner or member of any Stockholder or of any Affiliate or assignee thereof, whether by the enforcement of any assessment or by any legal
or equitable proceeding, or by virtue of any statute, regulation or other applicable law, it being expressly agreed and acknowledged that no personal liability whatsoever shall attach to, be imposed on or otherwise be incurred by any current or
future officer, agent or employee of any Stockholder or any current or future member of any Stockholder or any current or future director, officer, employee, partner or member of any Stockholder or of any Affiliate or assignee thereof, as such for
any obligation of any Stockholder under this Agreement or any documents or instruments delivered in connection with this Agreement for any claim based on, in respect of or by reason of such obligations or their creation. 
 SECTION 5.19. Counterparts; Facsimile Signatures. This Agreement may be executed in counterparts, each of which shall constitute one
and the same instrument. Signatures provided by facsimile or electronic transmission in “pdf” or equivalent format will be deemed to be original signatures. 
  

 42 

 SECTION 5.20. SNW Proxy. Except with respect to the tag-along right set forth in
Section 3.4 and the equity purchase right set forth in Section 4.1, SNW hereby irrevocably grants to and appoints CMH as its proxy and attorney-in-fact (with full power of substitution), for and in the name, place and stead of SNW, to vote
at any annual or special meeting of Stockholders, to take any action by written consent in lieu of such meeting with respect to, and to otherwise take all action as may be required by, permitted under, or as may be exercised under this Agreement in
respect of, all of the Equity Securities owned or held of record by such holder, including executing, acknowledging and delivering consents, assignments, waivers and other documents or instruments, furnishing information and copies of documents,
filing applications, reports, returns and other documents or instruments with governmental authorities, and otherwise complying with a Stockholder’s obligations under this Agreement. Such proxy shall be deemed coupled with an interest and shall
extend for the term of this Agreement in full force and effect notwithstanding the subsequent bankruptcy of such Stockholder, or, if terminated earlier, until the last date permitted by applicable law and is given to secure the performance of the
obligations of SNW under this Agreement. 
 ARTICLE VI 
 REPRESENTATIONS AND WARRANTIES 
 SECTION 6.1.
Representations and Warranties of the Stockholders. Each Stockholder, severally and not jointly, represents and warrants, solely with respect to itself, to each other and to the Company as follows: 
 (i) Such Stockholder has all requisite power and authority to enter into this Agreement and the Registration Rights Agreement
and to perform its obligations hereunder and thereunder, and to consummate the transactions contemplated hereby and thereby. Each of this Agreement and the Registration Rights Agreement has been duly authorized, executed and delivered by such
Stockholder and constitutes a valid and binding obligation of such Stockholder enforceable against such Stockholder in accordance with its terms, except to the extent that the enforcement thereof may be limited by applicable bankruptcy, insolvency,
reorganization, moratorium or similar Laws affecting the enforcement of creditors’ rights generally and general equitable principles, regardless of whether such enforceability is considered in a proceeding at law or in equity. If such
Stockholder is a trust, no consent of any beneficiary is required for the foregoing. 
 (ii) The execution and
delivery of this Agreement and the Registration Rights Agreement by such Stockholder, the performance of its obligations hereunder and thereunder, and the consummation of the transactions contemplated hereby and thereby will not violate, conflict
with or result in a breach, or constitute a default (with or without notice or lapse of time or both) under any provision of its charter, bylaws or other similar organizational documents or any agreement or other instrument to which it is a party.

 [Rest of page intentionally left blank] 
  

 43 

 IN WITNESS WHEREOF, the parties hereto have executed this Stockholders Agreement as of the
date set forth in the first paragraph hereof. 
  

			
	JOHNSONDIVERSEY HOLDINGS, INC.
		
	By:	 	/s/    Joseph F. Smorada
	Name:	 	Joseph F. Smorada
	Title:	 	 Executive Vice President and
 Chief Financial Officer

  

			
	COMMERCIAL MARKETS HOLDCO, INC.
		
	By:	 	/s/    S. Curtis Johnson
	Name:	 	S. Curtis Johnson
	Title:	 	Chairman

  

			
	CDR JAGUAR INVESTOR COMPANY, LLC
		
	By:	 	/s/    Theresa A. Gore
	Name:	 	Theresa A. Gore
	Title:	 	Vice President & Treasurer

  

			
	CDR F&F JAGUAR INVESTOR, LLC
		
	By:	 	/s/    Theresa A. Gore
	Name:	 	Theresa A. Gore
	Title:	 	Vice President & Treasurer

  

			
	SNW CO., INC.
		
	By:	 	/s/    Gary R. Akavickas
	Name:	 	Gary R. Akavickas
	Title:	 	 Senior Vice President,
 General Counsel and Secretary

 [Signature Page to Stockholders Agreement] 

 Exhibit A 
 Assignment and Assumption Agreement 
 Pursuant to the Stockholders
Agreement, dated as of November 24, 2009 (the “Stockholders Agreement”), among JohnsonDiversey Holdings, Inc., a Delaware corporation (the “Company”), Commercial Markets Holdco, Inc., and each of the
stockholders of the Company whose name appears on the signature pages listed therein (each, a “Stockholder” and collectively, the “Stockholders”),
             (the “Transferor”) hereby assigns to the undersigned the rights that may be assigned thereunder and under the Registration Rights Agreement, dated as of
November 24, 2009 (the “Registration Rights Agreement”), among the Company and each of the Stockholders, and the undersigned hereby agrees that, having acquired Equity Securities as permitted by the terms of the Stockholders
Agreement, the undersigned shall assume the obligations of the Transferor under the Stockholders Agreement and the Registration Rights Agreement with respect to the Equity Securities being Transferred to the undersigned. Capitalized terms used but
not defined herein shall have the meanings assigned to them in the Stockholders Agreement. 
 Listed below is information
regarding the Equity Securities: 
  

			
	 Number of Shares of Common Stock
	  	________

 [Rest of page intentionally left blank] 

 IN WITNESS WHEREOF, the undersigned has executed this Assignment and Assumption Agreement as
of                          ,             .

  

			
	[NAME OF TRANSFEROR]
		
	By:	 	 
		 	Name:
		 	Title:

  

			
	[NAME OF TRANSFEREE]
		
	By:	 	 
		 	Name:
		 	Title:
		
		 	Address:

  

			
	Acknowledged by:
	
	JOHNSONDIVERSEY HOLDINGS, INC.
		
	By:	 	 
		 	Name:
		 	Title:Indemnification Agreement, dated as of November 24, 2009

 Exhibit 10.2 
 INDEMNIFICATION AGREEMENT 
 This INDEMNIFICATION
AGREEMENT, dated as of November 24, 2009 (the “Agreement”), is among JohnsonDiversey Holdings, Inc., a Delaware corporation (the “Company”), JohnsonDiversey, Inc., a Delaware corporation and wholly-owned
Subsidiary of the Company (together with the Company, the “Company Entities”), CDR Jaguar Investor Company, LLC, a Delaware limited liability company (“CD&R Investor”), CDR F&F Jaguar Investor, LLC, a
Delaware limited liability company (“CD&R F&F Investor” and together with CD&R Investor, the “CD&R Investor Parties”), Clayton, Dubilier & Rice Fund VIII, L.P., a Cayman Islands exempted
limited partnership, CD&R Friends & Family Fund VIII, L.P., a Cayman Islands exempted limited partnership (together with Clayton, Dubilier & Rice Fund VIII, L.P., the “Funds”), Clayton, Dubilier &
Rice, Inc., a Delaware corporation (“CD&R, Inc.”), and Clayton, Dubilier & Rice, LLC, a Delaware limited liability company, or any successor to its investment management business (“Manager”).
Capitalized terms used herein without definition have the meanings set forth in Section 1 of this Agreement. 
 RECITALS

 A. The Funds are managed by Manager, the general partner of the Funds is CD&R Associates VIII, Ltd., a Cayman Islands
exempted company (the “GP of the Funds”), and the special limited partner of the Funds is CD&R Associates VIII, L.P., a Cayman Islands exempted limited partnership (together with the GP of the Funds, the CD&R Investor
Parties and any other investment vehicle that is a direct or indirect stockholder in the Company managed by Manager or its Affiliates, “Manager Associates”). 
 B. Concurrently with the execution and delivery of this Agreement, the Company has filed a Second Amended and Restated Certificate of
Incorporation (the “Amended Charter”) with the Secretary of State of the State of Delaware. 
 C. The Company,
CD&R Investor, Commercial Markets Holdco, Inc. (“CMH”) and SNW Co., Inc. (“SNW”) have entered into the Investment and Recapitalization Agreement, dated as of October 7, 2009 (as such agreement may be
amended from time to time, the “Investment Agreement”), pursuant to which (i) the CD&R Investor Parties purchased and acquired from the Company, and the Company issued and sold to the CD&R Investor Parties, an
aggregate of 47,700,000 shares of Class A Common Stock, representing 45.9% of all of the issued and outstanding shares of the Company’s capital stock as of the date hereof assuming exercise of the Unilever Warrant (such purchase and sale,
the “CD&R Investment”), (ii) as a result of the entry into force of the Amended Charter, all the shares of the Company’s former Class A common stock owned by CMH, without any action on the part of CMH, have
been reclassified as shares of Class A Common Stock, with the voting rights and such other rights, preferences, privileges, limitations

 
and restrictions as are set forth in the Amended Charter, representing 49.1474% of all of the issued and outstanding shares of the Company’s capital stock as of the date hereof assuming
exercise of the Unilever Warrant and (iii) SNW purchased and acquired from the Company, and the Company issued and sold to SNW, 990,000 shares of Class A Common Stock, representing 0.9526% of all of the issued and outstanding shares
of the Company’s capital stock as of the date hereof assuming exercise of the Unilever Warrant (such issuances and reclassification of Class A Common Stock, the “Initial Investment Agreement Offering”). 
 D. The Company, CMH, Unilever N.V., Marga B.V. and Conopco, Inc. have entered into the Redemption Agreement, dated as of October 7,
2009 (as amended by Amendment No. 1 thereto, dated as of November 20, 2009, and as such agreement may be further amended from time to time, the “Redemption Agreement”), pursuant to which the Company has caused all the
shares of the Company’s former Class B common stock owned by Unilever to be redeemed in exchange for cash and a warrant (the “Unilever Warrant”) to purchase Class A Common Stock representing a 4.0% interest in the Company
as of the date hereof assuming the exercise of the Unilever Warrant (such purchase and sale, the “Unilever Redemption”). 
 E. In connection with the transactions contemplated by the Investment Agreement and the Redemption Agreement, the Company and/or one or more of its wholly owned Subsidiaries have obtained the Debt
Financing (as defined in the Investment Agreement) and the Company issued and sold an aggregate of $250,000,000 initial principal amount of its 10.50% Senior Notes due 2020 (collectively, the “Financing”). 
 F. Concurrently with the execution and delivery of this Agreement, the Company, the CD&R Investor Parties, CMH and SNW have entered into
a Stockholders Agreement (as the same may be amended from time to time in accordance with its terms, the “Stockholders Agreement”), dated as of the date hereof, setting forth certain agreements with respect to, among other things,
the management of the Company and transfers of shares of the Company’s Common Stock under certain circumstances. 
 G.
Concurrently with the execution and delivery of this Agreement, the Company Entities have entered into a Consulting Agreement with Manager, dated as of the date hereof (as the same may be amended from time to time in accordance with its terms, the
“Consulting Agreement”). 
 H. The Company or one or more of its Subsidiaries from time to time in the future
may (i) offer and sell or cause to be offered and sold equity or debt securities or instruments (such offerings, collectively, the “Subsequent Offerings”), including without limitation (x) offerings of shares
of capital stock of the Company or any of its Subsidiaries, and/or options to purchase such shares or

  

 2 

 
other equity-linked instruments to employees, directors, managers, dealers, franchisees and consultants of and to the Company or any of its Subsidiaries (any such offering, a “Management
Offering”), and (y) one or more offerings of debt securities or instruments for the purpose of refinancing any indebtedness of the Company or any of its Subsidiaries or for other corporate purposes, and
(ii) repurchase, redeem or otherwise acquire certain securities or instruments of the Company or any of its Subsidiaries or engage in recapitalization or structural reorganization transactions relating thereto (any such repurchase,
redemption, acquisition, recapitalization or reorganization, a “Redemption”), in each case subject to the terms and conditions of the Stockholders Agreement and the Amended Charter. 
 I. The parties hereto recognize the possibility that claims might be made against and liabilities incurred by Manager, CD&R, Inc., the
Funds, Manager Associates or their related Persons or Affiliates under applicable securities laws or otherwise in connection with the Transactions or the Offerings, or relating to other actions or omissions of or by members of the Company Group, or
relating to the provision of financial, investment banking, management, advisory, consulting, monitoring or other services (the “Transaction Services”) to the Company Group by Manager or Affiliates thereof, and the parties hereto
accordingly wish to provide for Manager, CD&R, Inc., the Funds, and Manager Associates and their related Persons and Affiliates to be indemnified in respect of any such claims and liabilities. 
 J. The parties hereto recognize that claims might be made against and liabilities incurred by directors and officers of any member of the
Company Group in connection with their acting in such capacity, and accordingly wish to provide for such directors and officers to be indemnified to the fullest extent permitted by law in respect of any such claims and liabilities. 
 NOW, THEREFORE, in consideration of the foregoing premises, and the mutual agreements and covenants and provisions herein set forth, the
parties hereto hereby agree as follows: 
 1. Definitions. 
 (a) “Affiliate” means, with respect to any Person, (i) any other Person directly or indirectly Controlling,
Controlled by or under common Control with, such Person (ii) any Person directly or indirectly owning or Controlling 10% or more of any class of outstanding voting securities of such Person or (iii) any officer, director,
general partner, special limited partner or trustee of any such Person described in clause (i) or (ii). 
 (b)
“Agreement” has the meaning set forth in the Preamble. 
 (c) “Amended Charter” has the
meaning set forth in the Recitals. 
 (d) “CD&R F&F Investor” has the meaning set forth in the
Preamble. 
  

 3 

 (e) “CD&R, Inc.” has the meaning set forth in the Preamble. 

(f) “CD&R Investor” has the meaning set forth in the Preamble. 
 (g) “CD&R Investment” has the meaning set forth in the Recitals. 
 (h) “Claim” means, with respect to any Indemnitee, any claim by or against such Indemnitee involving any Obligation with
respect to which such Indemnitee may be entitled to be indemnified by any member of the Company Group under this Agreement. 
 (i) “Class A Common Stock” means the Class A common shares, par value $0.01 per share, of the Company. 
 (j) “Class B Common Stock” means the Class B common shares, par value $0.01 per share, of the Company. 
 (k) “CMH” has the meaning set forth in the Recitals. 
 (l) “CMH Group Member” has
the meaning given to such term in the Amended Charter. 
 (m) “Commission” means the United States Securities
and Exchange Commission or any successor entity thereto. 
 (n) “Common Stock” means the Class A Common
Stock and the Class B Common Stock, including any shares of capital stock into which Common Stock may be converted (as a result of recapitalization, share exchange or similar event) or are issued with respect to Common Stock, including, without
limitation, with respect to any stock split or stock dividend, or a successor security. 
 (o) “Company” has
the meaning set forth in the Preamble. 
 (p) “Company Entities” has the meaning set forth in the Preamble.

 (q) “Company Group” means the Company and each of its Subsidiaries. 
 (r) “Consulting Agreement” has the meaning set forth in the Recitals. 
 (s) “Control” of any Person means the power to direct the management and policies of such Person (whether through the
ownership of voting securities, by contract, as trustee or executor, as general partner, or otherwise). 
  

 4 

 (t) “Determination” means a determination that either (i) there
is a reasonable basis for the conclusion that indemnification of an Indemnitee is proper in the circumstances because such Indemnitee met a particular standard of conduct (a “Favorable Determination”) or (ii) there is no
reasonable basis for the conclusion that indemnification of Indemnitee is proper in the circumstances because Indemnitee met a particular standard of conduct (an “Adverse Determination”). An Adverse Determination shall include the
decision that a Determination was required by applicable law and this Agreement in connection with indemnification and the decision as to the applicable standard of conduct. 
 (u) “Exchange Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated
thereunder. 
 (v) “Expenses” means all attorneys’ fees and expenses, retainers, court, arbitration and
mediation costs, transcript costs, fees of experts, bonds, witness fees, costs of collecting and producing documents, travel expenses, duplicating costs, printing and binding costs, telephone charges, postage, delivery service fees and all other
disbursements, costs or expenses of the types customarily incurred in connection with prosecuting, defending, preparing to prosecute or defend, investigating, being or preparing to be a witness in, appealing or otherwise participating in a
Proceeding. 
 (w) “Financing” has the meaning set forth in the Recitals. 
 (x) “Funds” has the meaning set forth in the Preamble. 
 (y) “GP of the Funds” has the meaning set forth in the Recitals. 
 (z) “Indemnifying Party” has the meaning set forth in Section 2(a). 
 (aa) “Indemnitee” means each of Manager, CD&R, Inc., the Funds, Manager Associates, their respective Affiliates (other
than any member of the Company Group), their respective successors and assigns, and the respective directors, officers, partners, members, employees, agents, advisors, consultants, representatives and controlling persons (within the meaning of the
Securities Act) of each of them, or of their partners, members and controlling persons, and each other person who is or becomes, at the request of CD&R Investor, CD&R F&F Investor or their respective Permitted Transferees, a director or
an officer of any member of the Company Group, in each case irrespective of the capacity in which such person acts. 
 (bb)
“Independent Legal Counsel” means an attorney or firm of attorneys competent to render an opinion under the applicable law, selected in accordance with the provisions of Section 4(e), that has not otherwise performed any
services for any member of the Company Group, for any Indemnitee or for any CMH Group Member within the last three years (other than with respect to matters concerning the rights of an Indemnitee under this Agreement or of other indemnitees under
indemnity agreements similar to this Agreement). 
  

 5 

 (cc) “Initial Investment Agreement Offering” has the meaning set forth in
the Recitals. 
 (dd) “Investment Agreement” has the meaning set forth in the Recitals. 
 (ee) “JAMS Comprehensive Rules” has the meaning set forth in Section 7(a). 
 (ff) “JAMS Streamlined Rules” has the meaning set forth in Section 7(a). 
 (gg) “Manager” has the meaning set forth in the Preamble. 
 (hh) “Management Offering” has the meaning set forth in the Recitals. 
 (ii) “Manager Associates” has the meaning set forth in the Recitals. 
 (jj) “Notice of Advances” has the meaning set forth in Section 4(b). 
 (kk) “Notice of Claim” has the meaning set forth in Section 4(a). 
 (ll) “Notice of Payment” has the meaning set forth in Section 4(c). 
 (mm) “Obligations” means, collectively, any and all claims, obligations, liabilities, causes of actions, Proceedings,
investigations, judgments, decrees, losses, damages (including punitive, consequential, special and exemplary damages), fees, fines, penalties, amounts paid in settlement, costs and Expenses (including without limitation interest, assessments and
other charges in connection therewith and disbursements of attorneys, accountants, investment bankers and other professional advisors), in each case whether incurred, arising or existing with respect to third parties or otherwise at any time or from
time to time. 
 (nn) “Offerings” means the Initial Investment Agreement Offering, any Management Offering, any
Redemption and any Subsequent Offering. 
 (oo) “Permitted Transferee” has the meaning given to such term in
the Stockholders Agreement. 
 (pp) “Person” means an individual, corporation, limited liability company,
limited or general partnership, trust or other entity, including a governmental or political subdivision or an agency or instrumentality thereof. 
 (qq) “Proceeding” means a threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative, including without limitation a claim,
demand, discovery request, formal or informal investigation, inquiry, administrative hearing, arbitration or other form of alternative dispute resolution, including an appeal from any of the foregoing. 
  

 6 

 (rr) “Redemption” has the meaning set forth in the Recitals. 
 (ss) “Redemption Agreement” has the meaning set forth in the Recitals. 
 (tt) “Related Document” means any agreement, certificate, instrument or other document to which any member of the Company
Group may be a party or by which it or any of its properties or assets may be bound or affected from time to time relating in any way to the Transactions or any Offering or any of the transactions contemplated thereby, including without limitation,
in each case as the same may be amended from time to time, (i) any registration statement filed by or on behalf of any member of the Company Group with the Commission in connection with the Transactions or any Offering, including all
exhibits, financial statements and schedules appended thereto, and any submissions to the Commission in connection therewith, (ii) any prospectus, preliminary, final, free writing or otherwise, included in such registration statements or
otherwise filed by or on behalf of any member of the Company Group in connection with the Transactions or any Offering or used to offer or confirm sales of their respective securities or instruments in any Offering, (iii) any private
placement or offering memorandum or circular, information statement or other information or materials distributed by or on behalf of any member of the Company Group or any placement agent or underwriter in connection with the Transactions or any
Offering, (iv) any federal, state or foreign securities law or other governmental or regulatory filings or applications made in connection with any Offering, the Transactions or any of the transactions contemplated thereby,
(v) any dealer-manager, underwriting, subscription, purchase, stockholders, option or registration rights agreement or plan entered into or adopted by any member of the Company Group in connection with the Transactions or any Offering,
(vi) any purchase, repurchase, redemption, recapitalization or reorganization or other agreement entered into by any member of the Company Group in connection with the Transactions or any Redemption, or (vii) any quarterly,
annual or current reports or other filing filed, furnished or supplementally provided by any member of the Company Group with or to the Commission or any securities exchange, including all exhibits, financial statements and schedules appended
thereto, and any submission to the Commission or any securities exchange in connection therewith. 
 (uu) “Securities
Act” means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder. 
 (vv)
“SNW” has the meaning set forth in the Recitals. 
 (ww) “Stockholders Agreement” has the
meaning set forth in the Recitals. 
  

 7 

 (xx) “Subsequent Offerings” has the meaning set forth in the Recitals.

 (yy) “Subsidiary” means each corporation or other Person in which a Person owns or Controls, directly or
indirectly, capital stock or other equity interests representing more than 50% of the outstanding voting stock or other equity interests. 
 (zz) “Transactions” means the CD&R Investment, the Initial Investment Agreement Offering, the Unilever Redemption, the Financing, the other transactions contemplated by the Investment
Agreement and Redemption Agreement, and transactions for which Transaction Services are provided to any member of the Company Group. 
 (aaa) “Transaction Services” has the meaning set forth in the Recitals. 
 (bbb) “Unilever
Redemption” has the meaning set forth in the Recitals. 
 (ccc) “Unilever Warrant” has the meaning set
forth in the Recitals. 
 2. Indemnification. 
 (a) Each of the Company Entities (each, an “Indemnifying Party” and collectively, the “Indemnifying
Parties”), jointly and severally, agrees to indemnify, defend and hold harmless each Indemnitee: 
 (i)
from and against any and all Obligations, whether incurred with respect to third parties or otherwise, in any way resulting from, arising out of or in connection with, based upon or relating to (A) the Securities Act, the Exchange Act or
any other applicable securities or other laws, in connection with the Unilever Redemption, the CD&R Investment, the Financing, any other Transactions, any Offering, any Related Document or any of the transactions contemplated thereby,
(B) any other action or failure to act of any member of the Company Group or any of their predecessors, whether such action or failure has occurred or is yet to occur or (C) the performance by Manager or its Affiliates of
Transaction Services or other services for any member of the Company Group (whether performed prior to the date hereof, hereafter, pursuant to the Consulting Agreement or otherwise); and 
 (ii) to the fullest extent permitted by the law specified herein as governing this Agreement, by the law of the place of
incorporation of an Indemnifying Party, or by any other applicable law in effect as of the date hereof or as amended to increase the scope of permitted indemnification, whichever is greater (except, with respect to any Indemnifying Party, to the
extent that such indemnification may be prohibited by the law of the place of incorporation of such Indemnifying Party), from and against any and all Obligations whether incurred with respect to third parties or otherwise, in any way resulting from,
arising out of

  

 8 

 
or in connection with, based upon or relating to (A) the fact that such Indemnitee is or was a director or an officer of any member of the Company Group or is or was serving at the
request or for the benefit of such corporation as a director, officer, member, employee or agent of or advisor or consultant to another corporation, partnership, joint venture, trust or other enterprise, (B) any breach or alleged breach
by such Indemnitee of his or her fiduciary duty as a director or an officer of any member of the Company Group or (C) any payment or reimbursement by any Indemnitee, pursuant to indemnification arrangements or otherwise, of any
Obligations contemplated in the foregoing clauses (A) or (B) of this Section 2(a)(ii); 
 in each case including but not limited
to any and all fees, costs and Expenses (including without limitation fees and disbursements of attorneys and other professional advisers) incurred by or on behalf of any Indemnitee in asserting, exercising or enforcing any of its rights, powers,
privileges or remedies in respect of this Agreement or the Consulting Agreement; provided that no Indemnifying Party shall be obligated to indemnify and hold harmless an Indemnitee under this Section 2(a) in respect of a Claim determined
by a court of competent jurisdiction in a final nonappealable judgment to have resulted from such Indemnitee’s willful fraud. 
 (b) Without in any way limiting the foregoing Section 2(a), each of the Indemnifying Parties agrees, jointly and severally, to indemnify, defend and hold harmless each Indemnitee from and against any and all Obligations resulting from,
arising out of or in connection with, based upon or relating to liabilities under the Securities Act, the Exchange Act or any other applicable securities or other laws, rules or regulations in connection with (i) the inaccuracy or breach
of or default under any representation, warranty, covenant or agreement in any Related Document, or any allegation thereof, (ii) any untrue statement or alleged untrue statement of a material fact contained in any Related Document or
(iii) any omission or alleged omission to state in any Related Document a material fact required to be stated therein or necessary to make the statements therein not misleading. Notwithstanding the foregoing, the Indemnifying Parties
shall not be obligated to indemnify such Indemnitee from and against any such Obligation to the extent that such Obligation arises out of or is based upon an untrue statement or omission made in such Related Document in reliance upon and in
conformity with written information furnished to the Company Entities, as the case may be, in an instrument duly executed by such Indemnitee and specifically stating that it is for use in the preparation of such Related Document. 
 (c) Without limiting the foregoing, in the event that any Proceeding is initiated by an Indemnitee or any member of the Company Group to
enforce or interpret this Agreement or any rights of such Indemnitee to indemnification or advancement of Expenses (or related Obligations of such Indemnitee) under any member of the Company Group’s certificate of incorporation or bylaws, any
other agreement to which Indemnitee and any member of the Company Group are party, any vote of directors of any

  

 9 

 
member of the Company Group, the Delaware General Corporation Law, any other applicable law or any liability insurance policy, the Indemnifying Parties shall indemnify such Indemnitee against all
costs and Expenses incurred by such Indemnitee or on such Indemnitee’s behalf (including by any Manager Associates for all costs and Expenses incurred by such Person) in connection with such Proceeding, whether or not such Indemnitee is
successful in such Proceeding, except to the extent that the Person presiding over such Proceeding determines that (i) material assertions made by such Indemnitee in such Proceeding were in bad faith or were frivolous or
(ii) as a matter of applicable law, such Expenses must be limited in proportion to the success achieved by such Indemnitee in such Proceeding and the efforts required to obtain that success, as determined by such presiding Person.

 3. Contribution. 
 (a) If for any reason any Indemnifying Party is prohibited from fully indemnifying any Indemnitee from any of the Obligations covered by such indemnity, then the Indemnifying Parties, jointly and
severally, shall contribute to the amount paid or payable by such Indemnitee as a result of such Obligation in such proportion as is appropriate to reflect (i) the relative fault of each member of the Company Group, on the one hand, and
such Indemnitee, on the other, in connection with the state of facts giving rise to such Obligation, (ii) if such Obligation results from, arises out of, is based upon or relates to the Transactions or any Offering, the relative benefits
received by each member of the Company Group, on the one hand, and such Indemnitee, on the other, from such Transaction or Offering and (iii) if required by applicable law, any other relevant equitable considerations. 
 (b) If for any reason the indemnity specifically provided for in Section 2(b) is unavailable or is insufficient to hold harmless any
Indemnitee from any of the Obligations covered by such indemnity, then the Indemnifying Parties, jointly and severally, shall contribute to the amount paid or payable by such Indemnitee as a result of such Obligation in such proportion as is
appropriate to reflect (i) the relative fault of each of the members of the Company Group, on the one hand, and such Indemnitee, on the other, in connection with the information contained in or omitted from any Related Document, which
inclusion or omission resulted in the actual or alleged inaccuracy or breach of or default under any representation, warranty, covenant or agreement therein, or which information is or is alleged to be untrue, required to be stated therein or
necessary to make the statements therein not misleading, (ii) the relative benefits received by the members of the Company Group, on the one hand, and such Indemnitee, on the other, from such Transaction or Offering and
(iii) if required by applicable law, any other relevant equitable considerations. 
  

 10 

 (c) For purposes of Section 3(a), the relative fault of each member of the Company
Group, on the one hand, and of an Indemnitee, on the other, shall be determined by reference to, among other things, their respective relative intent, knowledge, access to information and opportunity to correct the state of facts giving rise to such
Obligation. For purposes of Section 3(b), the relative fault of each member of the Company Group, on the one hand, and of an Indemnitee, on the other, shall be determined by reference to, among other things, (i) whether the included
or omitted information relates to information supplied by the members of the Company Group, on the one hand, or by such Indemnitee, on the other, (ii) their respective relative intent, knowledge, access to information and opportunity to
correct such inaccuracy, breach, default, untrue or alleged untrue statement, or omission or alleged omission, and (iii) applicable law. For purposes of Section 3(a) or 3(b), the relative benefits received by each member of the
Company Group, on the one hand, and an Indemnitee, on the other, shall be determined by weighing the direct monetary proceeds to the Company Group, on the one hand, and such Indemnitee, on the other, from such Transaction or Offering. 
 (d) The parties hereto acknowledge and agree that it would not be just and equitable if contributions pursuant to Section 3(a) or 3(b)
were determined by pro rata allocation or by any other method of allocation that does not take into account the equitable considerations referred to in such respective Section. No Indemnifying Party shall be liable under Section 3(a) or 3(b),
as applicable, for contribution to the amount paid or payable by any Indemnitee except to the extent and under such circumstances such Indemnifying Party would have been liable to indemnify, defend and hold harmless such Indemnitee under the
corresponding Section 2(a) or 2(b), as applicable, if such indemnity were enforceable under applicable law. No Indemnitee shall be entitled to contribution from any Indemnifying Party with respect to any Obligation covered by the indemnity
specifically provided for in Section 2(b) in the event that such Indemnitee is finally determined to be guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities Act) in connection with such Obligation
and the Indemnifying Parties are not guilty of such fraudulent misrepresentation. 
 4. Indemnification Procedures.

 (a) Whenever any Indemnitee shall have actual knowledge of the assertion of a Claim against it, Manager (acting on its own
behalf or, if requested by any such Indemnitee other than itself, on behalf of such Indemnitee) or such Indemnitee shall notify the appropriate member of the Company Group in writing of the Claim (a “Notice of Claim”) with
reasonable promptness after such Indemnitee has such knowledge relating to such Claim and has notified Manager thereof; provided the failure or delay of Manager or such Indemnitee to give such Notice of Claim shall not relieve any
Indemnifying Party of its indemnification obligations under this Agreement except to the extent that such omission results in a failure of actual notice to it and it is materially injured as a result of the failure to give such Notice of Claim. The
Notice of Claim shall specify all material facts known to Manager (or if given by such

  

 11 

 
Indemnitee, such Indemnitee) relating to such Claim and the monetary amount or an estimate of the monetary amount of the Obligation involved if Manager (or if given by such Indemnitee, such
Indemnitee) has knowledge of such amount or a reasonable basis for making such an estimate. The Indemnifying Parties shall, at their expense, undertake the defense of such Claim with attorneys of their own choosing reasonably satisfactory in all
respects to Manager, subject to the right of Manager to undertake such defense as hereinafter provided. Manager may participate in such defense with counsel of Manager’s choosing at the expense of the Indemnifying Parties. In the event that the
Indemnifying Parties do not undertake the defense of the Claim within a reasonable time after Manager (or if given by such Indemnitee, such Indemnitee) has given the Notice of Claim, or in the event that Manager shall in good faith determine that
the defense of any Claim by the Indemnifying Parties is inadequate or may conflict with the interest of any Indemnitee (including, without limitation, Claims brought by or on behalf of any member of the Company Group), Manager may, at the expense of
the Indemnifying Parties and after giving notice to the Indemnifying Parties of such action, undertake the defense of the Claim and compromise or settle the Claim, all for the account of and at the risk of the Indemnifying Parties. In the defense of
any Claim against an Indemnitee, no Indemnifying Party shall, except with the prior written consent of Manager, consent to entry of any judgment or enter into any settlement that includes any injunctive or other non-monetary relief or any payment of
money by such Indemnitee, or that does not include as an unconditional term thereof the giving by the Person or Persons asserting such Claim to such Indemnitee of an unconditional release from all liability on any of the matters that are the subject
of such Claim and an acknowledgement that such Indemnitee denies all wrongdoing in connection with such matters. The Indemnifying Parties shall not be obligated to indemnify an Indemnitee against amounts paid in settlement of a Claim if such
settlement is effected by such Indemnitee without the prior consent of the Company (on behalf of all Indemnifying Parties), which shall not be unreasonably withheld or delayed. In each case, Manager and each other Indemnitee seeking indemnification
hereunder will cooperate with the Indemnifying Parties, so long as an Indemnifying Party is conducting the defense of the Claim, in the preparation for and the prosecution of the defense of such Claim, including making available evidence within the
control of Manager or such Indemnitee, as the case may be, and persons needed as witnesses who are employed by Manager or such Indemnitee, as the case may be, in each case as reasonably needed for such defense and at cost, which cost, to the extent
reasonably incurred, shall be paid by the Indemnifying Parties. 
 (b) The Manager shall notify the Indemnifying Parties in
writing of the amount requested for advances (a “Notice of Advances”). Each of the Indemnifying Parties, jointly and severally, agrees to advance all reasonable Expenses incurred by Manager (acting on its own behalf or, if requested
by any such Indemnitee other than itself, on behalf of such Indemnitee) or any Indemnitee in connection with any Claim (but not for any Claim initiated or brought voluntarily by the Indemnitee other than a Proceeding pursuant

  

 12 

 
to Section 2(c)) in advance of the final disposition of such Claim without regard to whether Indemnitee will ultimately be entitled to be indemnified for such Expenses upon receipt of an
undertaking by or on behalf of Manager or such Indemnitee to repay amounts so advanced if it shall ultimately and finally be determined, including through all challenges, if any, to the award rendered therein, that Manager or such Indemnitee is not
entitled to be indemnified by any Indemnifying Party as authorized by this Agreement. Such repayment undertaking shall be unsecured and shall not bear interest. No Indemnifying Party shall impose on any Indemnitee additional conditions to
advancement or require from such Indemnitee additional undertakings regarding repayment. The Indemnifying Parties shall make payment of such advances no later than 10 days after the receipt of the Notice of Advances. 
 (c) Manager shall notify the Indemnifying Parties in writing of the amount of any Claim actually paid by Manager or any Indemnitee on whose
behalf Manager is acting (a “Notice of Payment”). The amount of any Claim actually paid by Manager or such Indemnitee shall bear simple interest at the rate equal to the JPMorgan Chase Bank, N.A. prime rate as of the date of such
payment plus 2% per annum, from the date any Indemnifying Party receives the Notice of Payment to the date on which any Indemnifying Party shall repay the amount of such Claim plus interest thereon to Manager or such Indemnitee. The
Indemnifying Parties shall make indemnification payments to the Manager no later than 30 days after receipt of the Notice of Payment. 
 (d) Determination. The members of the Company Group intend that Indemnitee shall be indemnified to the fullest extent permitted by law as provided in Section 2 and that no Determination shall be required in connection with such
indemnification. In no event shall a Determination be required in connection with (i) indemnification of any Indemnitee other than a director or officer of the Company Group in connection with a Claim against such Indemnitee acting in
such capacity (and then, only to the extent required by applicable law), (ii) advancement of Expenses pursuant to Section 4(b), (iii) indemnification for Expenses incurred as a witness, or (iv) any Claim or
portion thereof with respect to which an Indemnitee has been successful on the merits or otherwise. Any decision that a Determination is required by law in connection with any other indemnification of an Indemnitee, and any such Determination, shall
be made within 30 days after receipt of a Notice of Claim, as follows: 
 (i) except as provided under clause
(ii) of this Section 4(d), (x) by a majority vote of the directors of the Company who are designated pursuant to Sections 2.1(a)(iii) and (iv) of the Stockholders Agreement, even though less than a quorum, or
(y) if there are no such directors, or if such directors so direct, by Independent Legal Counsel in a written opinion to the Indemnifying Party and such Indemnitee; and 
  

 13 

 (ii) if CD&R Investor and its Affiliates no longer have the right to
appoint directors pursuant to Section 2.1(a)(iii) of the Stockholders Agreement, by Independent Legal Counsel in a written opinion to the Indemnifying Party (or its successor) and such Indemnitee. 
 The Indemnifying Parties shall pay all expenses incurred by Indemnitee in connection with any required Determination. 
 (e) Independent Legal Counsel. Independent Legal Counsel shall be selected by a majority vote of the directors of the Company who are
designated pursuant to Sections 2.1(a)(iii) and (iv) of the Stockholders Agreement, even though less than a quorum, and approved by Manager or an Indemnitee (which approval shall not be unreasonably withheld or delayed); provided that if
CD&R Investor and its Affiliates no longer have the right to appoint directors pursuant to Section 2.1(a)(iii) of the Stockholders Agreement, Independent Legal Counsel shall be selected by Manager or an Indemnitee and approved by the
Company (which approval shall not be unreasonably withheld or delayed). The Indemnifying Parties shall pay the fees and expenses of Independent Legal Counsel and indemnify Independent Legal Counsel against any and all Expenses, claims, liabilities
and damages arising out of or relating to its engagement. 
 (f) Consequences of Determination; Remedies of Indemnitee.
The Indemnifying Parties shall be bound by and shall have no right to challenge a Favorable Determination. If an Adverse Determination is made, or if for any other reason any Indemnifying Party does not make timely indemnification payments or
advances of expenses, Manager or an Indemnitee shall have the right to commence a Proceeding to challenge such Adverse Determination and/or to require such Indemnifying Party to make such payments or advances. Indemnitee shall be entitled to be
indemnified for all Expenses incurred in connection with such a Proceeding in accordance with Section 2 and to have such Expenses advanced by the Company in accordance with Section 4(b). If Manager or an Indemnitee fails to timely
challenge an Adverse Determination, or if Manager or an Indemnitee challenges an Adverse Determination and such Adverse Determination has been upheld by a final judgment in such Proceeding from which no appeal can be taken, then, to the extent and
only to the extent required by such Adverse Determination or final judgment, no Indemnifying Party shall be obligated to indemnify or advance Expenses to such Indemnitee under this Agreement. 
 (g) Presumptions; Burden and Standard of Proof. In connection with any Determination, or any review of any Determination, by any
Person: 
 (i) It shall be a presumption that a Determination is not required. 
  

 14 

 (ii) It shall be a presumption that an Indemnitee has met the applicable
standard of conduct and that indemnification of such Indemnitee is proper in the circumstances. 
 (iii) The
burden of proof shall be on the Indemnifying Parties to overcome the presumptions set forth in the preceding clauses (i) and (ii), and each such presumption shall only be overcome if the Indemnifying Parties establish that there is no
reasonable basis to support it. 
 (iv) The termination of any Proceeding by judgment, order, finding, award,
settlement (whether with or without court approval) or conviction, or upon a plea of nolo contendere, or its equivalent, shall not create a presumption that indemnification is not proper or that an Indemnitee did not meet the
applicable standard of conduct or that a court has determined that indemnification is not permitted by this Agreement or otherwise. 
 (v) Neither the failure of any Person or Persons to have made a Determination nor an Adverse Determination by any Person or Persons shall be a defense to Indemnitee’s claim or create a
presumption that Indemnitee did not meet the applicable standard of conduct, and any Proceeding commenced by Indemnitee pursuant to Section 4(f) shall be de novo with respect to all determinations of fact and law. 
 5. Certain Covenants. The rights of each Indemnitee to be indemnified under any other agreement, document, certificate or instrument,
by-law, insurance policy or applicable law are independent of and in addition to any rights of such Indemnitee to be indemnified under this Agreement, provided that to the extent that an Indemnitee is entitled to be indemnified by the
Indemnifying Parties under this Agreement and by any other Indemnitee under any other agreement, document, certificate, by-law or instrument, the obligations of the Indemnifying Parties hereunder shall be primary, and the obligations of such other
Indemnitee secondary, and the Indemnifying Parties shall not be entitled to contribution or indemnification from or subrogation against such other Indemnitee. Notwithstanding the foregoing, any Indemnitee may choose to seek indemnification from any
potential source of indemnification regardless of whether such indemnitor is primary or secondary. An Indemnitee’s election to seek advancement of indemnified sums from any secondary indemnifying party will not limit the right of such
Indemnitee, or any secondary indemnitor proceeding under subrogation rights or otherwise, from seeking indemnification from the Indemnifying Parties to the extent that the obligations of the Indemnifying Parties are primary. The rights of each
Indemnitee and the obligations of each Indemnifying Party hereunder shall remain in full force and effect regardless of any investigation made by or on behalf of such Indemnitee. Following the Transactions, each of the Company Entities, and each of
their corporate successors, shall implement and maintain in full force and effect any and all

  

 15 

 
corporate charter and by-law provisions that may be necessary or appropriate to enable it to carry out its obligations hereunder to the fullest extent permitted by applicable law, including
without limitation a provision of its certificate of incorporation (or comparable organizational document under its jurisdiction of incorporation) eliminating liability of a director for breach of fiduciary duty to the fullest extent permitted by
applicable law, as amended from time to time. So long as the Company or any other member of the Company Group maintains liability insurance for any directors, officers, employees or agents of any such person, the Indemnifying Parties shall ensure
that each Indemnitee serving in such capacity is covered by such insurance in such a manner as to provide Indemnitee the same rights and benefits as are accorded to the most favorably insured of the Company’s and the Company Group’s then
current directors and officers. Further, after any Indemnitee no longer serves as an officer or director of the Company for any reason, the Company will use its commercially reasonable efforts to continue to cover such Indemnitee as a named insured
under the Company’s insurance policy or policies providing directors’ and officers’ liability insurance for a period of time that shall commence on the date of such termination and end on the date that is the sooner of
(a) six years after the date of such termination and (b) the date on which the Company ceases to maintain an insurance policy providing directors’ and officers’ liability insurance. No Indemnifying Party shall seek
or agree to any order of a court or other governmental authority that would prohibit or otherwise interfere with the performance of any of the Indemnifying Parties’ advancement, indemnification and other obligations under this Agreement.

 6. Notices. All notices and other communications hereunder shall be in writing and shall be delivered by certified or
registered mail (first class postage prepaid and return receipt requested), telecopier, overnight courier or hand delivery, as follows: 
 (a) If to any Company Entity, to: 
 JohnsonDiversey Holdings, Inc. 
 8310 16th Street 
 Sturtevant, WI 53177 
 Attention:        General Counsel 
 Fax: (262) 631-4021 
 with a copy to (which shall not constitute notice): 
 Jones Day 
 77 West Wacker Drive 
 Chicago, IL 60601 
 Attention:        Elizabeth C. Kitslaar, Esq. 

Fax: (312) 782-8585 
  

 16 

 (b) If to Manager, CD&R, Inc., the Funds or the CD&R Investor
Parties, to: 
 Clayton, Dubilier & Rice, LLC 
 375 Park Avenue 
 18th Floor 
 New York, New York 10152 
 Attention: Richard J. Schnall 
                   George K. Jaquette 
 Fax: (212) 407-5252 
 or to such other address or such other person as the Company Entities,
the CD&R Investor Parties, Manager, CD&R, Inc. or the Funds, as the case may be, shall have designated by notice to the other parties hereto. All communications hereunder shall be effective upon receipt by the party to which they are
addressed. A copy of any notice or other communication given under this Agreement shall also be given to: 
 Debevoise & Plimpton LLP 
 919 Third Avenue 
 New York, New York 10022 
 Attention: Franci J. Blassberg, Esq. 
                   Jonathan E. Levitsky, Esq. 
 Fax: (212) 909-6836 
 7. Arbitration 
 (a) Any dispute, claim or controversy arising out of, relating to, or in connection with this contract, or the breach, termination,
enforcement, interpretation or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, shall be finally determined by arbitration. The arbitration shall be administered by JAMS. If the disputed
claim or counterclaim exceeds $250,000, not including interest or attorneys’ fees, the JAMS Comprehensive Arbitration Rules and Procedures (“JAMS Comprehensive Rules”) in effect at the time of the arbitration shall govern the
arbitration, except as they may be modified herein or by mutual written agreement of the parties. If no disputed claim or counterclaim exceeds $250,000, not including interest or attorneys’ fees, the JAMS Streamlined Arbitration Rules and
Procedures (“JAMS Streamlined Rules”) in effect at the time of the arbitration shall govern the arbitration, except as they may be modified herein or by mutual written agreement of the parties. 
 (b) The seat of the arbitration shall be New York, New York. The parties submit to jurisdiction in the state and federal courts of the State
of New York for the limited purpose of enforcing this agreement to arbitrate. 
  

 17 

 (c) The arbitration shall be conducted by one neutral arbitrator unless the parties agree
otherwise. The parties agree to seek to reach agreement on the identity of the arbitrator within 30 days after the initiation of arbitration. If the parties are unable to reach agreement on the identity of the arbitrator within such time, then the
appointment of the arbitrator shall be made in accordance with the process set forth in JAMS Comprehensive Rule 15. 
 (d) The
arbitration award shall be in writing, state the reasons for the award, and be final and binding on the parties. Subject to Section 2(c), the arbitrator may, in the award, allocate all or part of the fees incurred in and costs of the
arbitration, including the fees of the arbitrator and the attorneys’ fees of the prevailing party. Judgment on the award may be entered by any court having jurisdiction thereof or having jurisdiction over the relevant party or its assets.
Notwithstanding applicable state law, the arbitration and this agreement to arbitrate shall be governed by the Federal Arbitration Act, 9 U.S.C. § 1, et seq. 
 (e) The parties agree that the arbitration shall be kept confidential and that the existence of the proceeding and any element of it (including but not limited to any pleadings, briefs or other documents
submitted or exchanged, any testimony or other oral submissions, and any awards) shall not be disclosed beyond the tribunal, JAMS, the parties, their counsel, accountants and auditors, insurers and re-insurers, and any person necessary to the
conduct of the proceeding. The confidentiality obligations shall not apply (i) if disclosure is required by law or applicable legal process, or in judicial or administrative proceedings, or (ii) as far as disclosure is
necessary to enforce the rights arising out of the award. 
 8. Governing Law. This Agreement shall be governed in all
respects, including validity, interpretation and effect, by the law of the State of Delaware, regardless of the law that might be applied under principles of conflict of laws to the extent such principles would require or permit the application of
the laws of another jurisdiction. 
 9. Severability. If any provision or provisions of this Agreement shall be held to
be invalid, illegal or unenforceable, the validity, legality and enforceability of the remaining provisions hereof shall not in any way be affected or impaired thereby. 
 10. Successors; Binding Effect. Each Indemnifying Party will require any successor (whether direct or indirect, by purchase, merger, consolidation, reorganization or otherwise) to all or
substantially all of the business and assets of such Indemnifying Party, by agreement in form and substance satisfactory to Manager, CD&R, Inc., the CD&R Investor Parties, the Funds and their counsel, expressly to assume and agree to perform
this Agreement in the same manner and to the same extent that such Indemnifying Party would be required to perform if no such succession had taken place. This Agreement shall be binding upon and inure to the

  

 18 

 
benefit of each party hereto and its successors and permitted assigns, and each other Indemnitee, but neither this Agreement nor any right, interest or obligation hereunder shall be assigned,
whether by operation of law or otherwise, by the Company Entities without the prior written consent of Manager and the Funds. Insofar as any Indemnitee transfers all or substantially all of its assets to a third party, such third party shall
thereupon be deemed an additional Indemnitee for all purposes of this Agreement, with the same effect as if it were a signatory to this Agreement in such capacity. 
 11. Miscellaneous. The headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement. This Agreement is not
intended to confer any right or remedy hereunder upon any Person other than each of the parties hereto and their respective successors and permitted assigns and each other Indemnitee (each of whom is an intended third party beneficiary of this
Agreement). No amendment, modification, supplement or discharge of this Agreement, and no waiver hereunder shall be valid and binding unless set forth in writing and duly executed by the party or other Indemnitee against whom enforcement of the
amendment, modification, supplement or discharge is sought. Neither the waiver by any of the parties hereto or any other Indemnitee of a breach of or a default under any of the provisions of this Agreement, nor the failure by any party hereto or any
other Indemnitee on one or more occasions, to enforce any of the provisions of this Agreement or to exercise any right, powers or privilege hereunder, shall be construed as a waiver of any other breach or default of a similar nature, or as a waiver
of any provisions hereof, or any rights, powers or privileges hereunder. The rights, indemnities and remedies herein provided are cumulative and are not exclusive of any rights, indemnities or remedies that any party or other Indemnitee may
otherwise have by contract, at law or in equity or otherwise, provided that (i) to the extent that any Indemnitee is entitled to be indemnified by any member of the Company Group and by any other Indemnitee or any insurer under a policy
procured by any Indemnitee, the obligations of the members of the Company Group hereunder shall be primary and the obligations of such other Indemnitee or insurer secondary, and (ii) no member of the Company Group shall be entitled to
contribution or indemnification from or subrogation against such other Indemnitee or insurer. This Agreement may be executed in several counterparts, each of which shall be deemed an original, and all of which together shall constitute one and the
same instrument. 
 [The remainder of this page has been left blank intentionally.] 
  

 19 

 IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement by their authorized
representatives as of the date first above written. 
  

					
	CLAYTON, DUBILIER & RICE, LLC
		
	By:	 	 /s/    Theresa A. Gore

		 	Name:	 	Theresa A. Gore
		 	Title:	 	 Vice President, Treasurer &
 Assistant Secretary

	
	CLAYTON, DUBILIER & RICE, INC.
		
	By:	 	 /s/    Theresa A. Gore

		 	Name:	 	Theresa A. Gore
		 	Title:	 	 Vice President, Treasurer &
 Assistant Secretary

	
	CLAYTON, DUBILIER & RICE FUND VIII, L.P.
		
	By:	 	CD&R Associates VIII Ltd., its general partner
		
	By:	 	 /s/    Theresa A. Gore

		 	Name:	 	Theresa A. Gore
		 	Title:	 	 Vice President, Treasurer &
 Assistant Secretary

	
	CD&R FRIENDS & FAMILY FUND VIII, L.P.
		
	By:	 	CD&R Associates VIII Ltd., its general partner
		
	By:	 	 /s/    Theresa A. Gore

		 	Name:	 	Theresa A. Gore
		 	Title:	 	 Vice President, Treasurer &
 Assistant Secretary

					
	CDR JAGUAR INVESTOR COMPANY, LLC
		
	By:	 	 /s/    Theresa A. Gore

		 	Name:	 	Theresa A. Gore
		 	Title:	 	Vice President & Treasurer
	
	CDR F&F JAGUAR INVESTOR, LLC
		
	By:	 	 /s/    Theresa A. Gore

		 	Name:	 	Theresa A. Gore
		 	Title:	 	Vice President & Treasurer
	
	JOHNSONDIVERSEY HOLDINGS, INC.
		
	By:	 	 /s/    Joseph F. Smorada

		 	Name:	 	Joseph F. Smorada
		 	Title:	 	 Executive Vice President and
 Chief Financial Officer

	
	JOHNSONDIVERSEY, INC.
		
	By:	 	 /s/    Joseph F. Smorada

		 	Name:	 	Joseph F. Smorada
		 	Title:	 	 Executive Vice President and
 Chief Financial Officer

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