Document:

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                                                                   EXHIBIT 10.34

                         EXCLUSIVE SPONSORSHIP AGREEMENT
                            BETWEEN PETS.COM AND AVMF

        This Exclusive Sponsorship Agreement (this "Agreement") is made as of
October 21, 1999 (the "Effective Date") by and between Pets.com, Inc., a
California corporation with offices at 435 Brannan Street, Suite 100, San
Francisco, CA 94107 ("Pets.com") and American Veterinary Medical Foundation, an
Illinois corporation with offices at 1931 N. Meacham Road, Suite 100,
Schaumburg, IL 60173 ("AVMF") (each a "party" and collectively the "parties").

                                   BACKGROUND

        Whereas, Pets.com owns and operates the Pets.com Site (as defined below)
which markets and sells pet related goods to consumers;

        Whereas, AVMF promotes the health and well-being of animals through the
enhancement of veterinary medical education and science; and

        Whereas, the parties wish to enter into an exclusive sponsorship on the
terms and conditions set forth herein.

        In consideration of the mutual promises contained herein, the parties
hereby agree as follows:

                                    AGREEMENT

1.      Definitions.

        "AVMF Site" means the web site owned and operated by AVMF, and currently
having a URL at http://www.avma.org/avmf, and any successor site thereof.

        "Content" means the data, text, audio, video, graphics, photographs,
artwork and other technology and materials of either party.

        "Home Page" means that Page of the web site which is designated as the
initial end user interface for the web site.

        "Intellectual Property Rights" means all rights in and to trade secrets,
patents, copyrights, trademarks, know-how, as well as moral rights and similar
rights of any type under the laws of any governmental authority, domestic or
foreign, including rights in and to all applications and registrations relating
to any of the foregoing.

        "Link" means a URL hidden behind a formatting option that may take the
form of a colored item

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of text (such as a URL description), logo or image, "button" or graphic box, and
which allows a user to access Pages, web sites or other text within a Page.

        "Marks" of a party means such party's trademarks, trade names, service
marks, service names, logos and other distinct brand elements that appear from
time to time in such party's properties, ventures and services worldwide,
together with any modifications to the foregoing made by such party during the
term of this Agreement.

        "Page" means a document on the Internet which may be viewed in its
entirety without leaving the applicable distinct URL address.

        "Partners Page" means that Page on the web site which is designated to
contain information about the strategic partners of that web site.

        "Pet Retail Company" means any web site, online service, traditional
retail store or other physical or virtual entity that markets, sells, or allows
customers to purchase pet care or pet related products. Without limiting the
foregoing, the definition of Pet Retail Company includes any retailer of
consumer goods which also sells pet care products.

        "Pets.com Site" means the web site owned and operated by Pets.com, and
currently having a URL at http://www.pets.com, and any successor site thereof.

2.      Pets.com's Obligations.

        2.1     Video Sponsorship. The parties acknowledge that Pets.com has
sponsored the AVMF Vet Link Video pursuant to a separate sponsorship agreement
dated October __, 1999.

        2.2     "Add-A-Buck" Campaign. Pets.com agrees to develop and implement
an "Add-A-Buck" (or similar name) fund raising campaign on the Pets.com Site in
which the shopping cart check-out process would provide an opportunity for a
user to click on a button which stated "Please join us in supporting the AVMF.
Click here to add-a-buck to your bill for a non-profit, worthy cause" or similar
wording. Such campaign shall be made available on the Pets.com Site once or
twice a year for a 3 to 4 week period to be determined by Pets.com. In the event
that such campaign does not generate a minimum of $100,000 ("Guaranteed
Contributions") of revenue to AVMF per year for the term of this Agreement,
Pets.com will compensate AVMF for the difference pursuant to Section 4.

        2.3     E-mail Newsletter. Pets.com will mention its sponsorship of AVMF
at least once a month in its biweekly email newsletter to its customer base who
have "opted-in" to receive such newsletters, the content of which shall be
mutually agreed by the parties.

        2.4     Public Relations and Press Tour. Pets.com shall include AVMF in
its public relations campaign such as, for example, by including AVMF in all
press releases and participation in at least one

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press tour per year.

        2.5     Partners Page. Pets.com shall provide a Link on its Partners
Page which shall link to the AVMF Home Page.

        2.6     Pets.com Magazine. Pets.com shall place a full-page
advertisement in two (2) issues of the "Pets.com" magazine at no cost to AVMF.
Such magazine is currently planned to be published six (6) times in the year
2000 and expected to have a circulation of 500,000 per issue.

        2.7     Convention Space. Pets.com shall provide AVMF booth space at the
Pets.com Dog Day Afternoon events at no cost to AVMF, which includes a national
tour of eight (8) cities in the year 2000.

        2.8     TYDTWD. Pets.com shall provide AVMF the opportunity to
participate in Pets.com's "Take Your Dog to Work Day" annual event sponsored by
Pets.com.

3.      AVMF's Obligations.

        3.1     Scholarship Support. AVMF agrees to administer a Veterinary
Scholarship Program in which a portion of the payments made under this Agreement
shall be used for the financial support of student scholarships. AVMF shall
allocate thirty-one thousand dollars ($31,000) per year to be distributed as
thirty-one (31) one thousand dollar ($1,000) scholarships to each veterinary
school in the United States and Canada. AVMF shall acknowledge Pets.com as the
provider of such scholarship monies.

        3.2     Human-Animal Bonding Research. AVMF agrees to allocate $30,000
per year from the payments made under this Agreement for the support of
human-animal bonding research programs, the selection of which shall be made by
both parties.

        3.3     Veterinary Associate Program. Subject to AVMF Board approval and
compliance with the American Veterinary Medical Association guidelines, AVMF
agrees to consider sponsorship of Pets.com's "Veterinary Associate Program."

        3.4     Public Relations. AVMF agrees to include Pets.com in AVMF's
public relations efforts on at least an equal level as other similar sponsors.

        3.5     Other Promotions. AVMF agrees to send a letter of introduction
to all veterinarians and/or clinics receiving the Client Link Video announcing
Pets.com as a new AVMF sponsor. AVMF further agrees to provide Pets.com a list
of all AVMF contacts, including without limitation members and individuals who
have donated money to AVMF and who have expressed no objections to AVMF so that
Pets.com may communicate with them. Any such communications shall be subject to
the review and reasonable approval by AVMF.

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        3.6     Endorsement. AVMF agrees to help Pets.com to develop and present
within six (6) months of the Effective Date a proposal for endorsement of
Pets.com to the AVMF Board of Directors.

4.      Payments and Schedule. Pets.com shall pay AVMF a total of one million
dollars (US $1,000,000) for the term of this Agreement less $509,310 for
sponsorship of the Vet Link Video in accordance with the following schedule:
beginning on the Effective Date and for each ninety (90) days ("Quarter")
thereafter, Pets.com will pay AVMF $40,891 within thirty (30) days after the end
of such Quarter. At the fourth Quarter prior to each anniversary of this
Agreement, Pets.com shall adjust the fourth Quarter payment to AVMF to
compensate for any amount collected from the "Add-a-buck" campaign exceeding the
Guaranteed Contributions.

5.      Exclusivity. Pets.com shall be the exclusive sponsor and Pet Retail
Company associated with the AVMF in that AVMF shall not promote any Pet Retail
Company other than Pets.com in any advertising, promotional or public relations
materials in any form or medium, including without limitation the placement of
banner advertisements, sponsorships, promotions or editorial content of any Pet
Retail Company other than Pets.com on the AVMF Site during the term of this
Agreement. Both parties acknowledge that AVMF is a non-profit foundation and can
accept contributions from other Pet Retail Companies provided that such Pet
Retail Companies do not receive any online or offline promotional acknowledgment
other than as a line listing along with other donors.

6.      Term and Termination.

        6.1     Term. This Agreement will become effective as of the Effective
Date and, unless sooner terminated as otherwise provided herein, or as otherwise
mutually agreed, shall remain effective for a period of three (3) years from the
Effective Date. This Agreement may be renewed by mutual consent of the parties.

        6.2     Termination for Insolvency and Cause. This Agreement may be
terminated at any time by a party, effective immediately upon notice, if the
other party: (a) undergoes an insolvency proceeding that is not dismissed within
thirty (30) days; (b) files a petition in bankruptcy, (c) makes an assignment
for the benefit of its creditors, or (d) breaches any of its material
responsibilities or obligations under this Agreement, which breach is not cured
within thirty (30) days from receipt of written notice of such breach.

        6.3     Effect of Termination. Upon expiration or termination of this
Agreement: (a) each party shall return or, at the disclosing party's request
destroy, the Confidential Information of the other party, (b) all licenses
granted herein shall terminate and (c) Sections 6.3, 8, 9, 10 and 11 shall
survive.

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7.      Licenses.

        7.1     Grant of License by AVMF. Subject to the terms and conditions of
this Agreement, AVMF hereby grant Pets.com an exclusive royalty-free, worldwide
license to use, reproduce, publicly display, publicly perform, distribute and
transmit the AVMF Marks and AVMF Content on the Pets.com Site and in other
promotional materials solely to the extent necessary to perform its obligations
under this Agreement and limited to the exclusivity provisions set forth in
Section 5, and provided that any such use will comply with any brand usage
guidelines communicated by AVMF to Pets.com in writing.

        7.2     Grant of License by Pets.com. Subject to the terms and
conditions of this Agreement, Pets.com hereby grants AVMF a non-exclusive,
royalty-free, worldwide license to use, reproduce, publicly display, publicly
perform, distribute and transmit the Pets.com Marks and Pets.com Content in
promotional materials solely to the extent necessary to perform its obligations
under this Agreement, and provided that any such use will comply with any brand
usage guidelines communicated by Pets.com to AVMF in writing.

        7.3     Reserved Rights. Without limiting the foregoing, each party
reserves all rights other than those expressly granted in this Agreement, and no
licenses are granted except as expressly set forth herein.

8.      Proprietary Information.

        8.1     Confidentiality. AVMF and Pets.com each agree to retain in
confidence the non-public terms in this Agreement and all other non-public
information and know-how disclosed pursuant to this Agreement which is either
designated as proprietary and/or confidential, or by the nature of the
circumstances surrounding disclosure, should reasonably be understood to be
confidential ("Confidential Information"). Each party agrees to: (a) preserve
and protect the confidentiality of the other party's Confidential Information;
(b) refrain from using the other party's Confidential Information except as
contemplated herein; and (c) not disclose such Confidential Information to any
third party except to employees as is reasonably required under this Agreement
(and only subject to binding use and disclosure restrictions at least as
protective as those set forth herein executed in writing by such employees).
Notwithstanding the foregoing, either party may disclose Confidential
Information of the other party which is: (i) already publicly known; (ii)
discovered or created by the receiving party without reference to the
Confidential Information of the disclosing party, as shown in records of
receiving party; (iii) otherwise known to the receiving party through no
wrongful conduct of the receiving party, or (iv) required to be disclosed by law
or court order. Moreover, either party hereto may disclose any Confidential
Information hereunder to such party's agents, attorneys and other
representatives or any court of competent jurisdiction or any other party
empowered hereunder as reasonably required to resolve any dispute between the
parties hereto.

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        8.2     Ownership.

               (a) By Pets.com. As between Pets.com and AVMF, Pets.com will have
and retain full and exclusive right, title and ownership interest in and to the
Pets.com Marks and Pets.com Content, together with any Intellectual Property
Rights thereto.

               (b) By AVMF. As between AVMF and Pets.com, AVMF will have and
retain full and exclusive right, title and ownership interest in and to the AVMF
Marks and AVMF Content, together with any Intellectual Property Rights thereto.

9.      Representation and Warranties.

        9.1     By Each Party. Each party represents and warrants to the other
that: (a) such party has the full right, power and authority to enter into this
Agreement and to perform the acts required of it hereunder; (b) the execution of
this Agreement by such party, and the performance by such party of its
obligations and duties hereunder, do not and will not violate any agreement to
which such party is a party or by which it is otherwise bound; and (c) when
executed and delivered by such party, this Agreement will constitute the legal,
valid and binding obligation of such party, enforceable against such party in
accordance with its terms.

        9.2     No Additional Warranties. EXCEPT AS EXPRESSLY SET FORTH IN THIS
AGREEMENT, NEITHER PARTY MAKES, AND EACH PARTY HEREBY SPECIFICALLY DISCLAIMS,
ANY REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE ACTIVITIES
AND SERVICES CONTEMPLATED BY THIS AGREEMENT, INCLUDING ANY IMPLIED WARRANTY OF
MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT AND ANY
IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE.

10.     Indemnification.

        10.1    Indemnification by Pets.com. Pets.com agrees, at its own
expense, to defend or at its option to settle any claim or action brought
against AVMF arising out of or relating to a claim that: (a) use of the Pets.com
Marks or the Pets.com Content in accordance with the terms of this Agreement
infringes a third party copyright or trademark, (b) any Content on the Pets.com
Site infringes the Intellectual Property Rights of a third party, is obscene or
defamatory, violates any law or regulation, or breaches the rights of any person
or entity, including, without limitation, rights of publicity, privacy or
personality, and/or (c) results from a breach or alleged breach by Pets.com of
any representation or warranty contained in Section 9.1; and Pets.com will
indemnify AVMF against any and all losses, damages, suits, judgments, costs and
expenses (including litigation costs and reasonable attorneys' fees) arising
under any such claim or action; provided that AVMF provides Pets.com with: (i)
prompt written notice of such claim or action, (ii) sole control and authority
over the defense or settlement of such claim

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or action (provided that Pets.com shall not enter into any settlement which
materially affects AVMF's rights without AVMF's prior written consent), and
(iii) proper and full information and reasonable assistance to defend and/or
settle any such claim or action.

        10.2    Indemnification by AVMF. AVMF agrees, at its own expense, to
defend or at its option to settle any claim or action brought against Pets.com
arising out of or relating to a claim that: (a) use of the AVMF Marks or AVMF
Content in accordance with the terms of this Agreement infringes a third party
copyright or trademark, (b) any Content on the AVMF Site infringes the
Intellectual Property Rights of a third party, is obscene or defamatory,
violates any law or regulation, or breaches the rights of any person or entity,
including, without limitation, rights of publicity, privacy or personality,
and/or (c) results from a breach or alleged breach by AVMF of any representation
or warranty contained in Sections 9.1; and AVMF will indemnify Pets.com against
any and all losses, damages, suits, judgments, costs and expenses (including
litigation costs and reasonable attorneys' fees) arising under any such claim or
action; provided that Pets.com provides AVMF with: (i) prompt written notice of
such claim or action, (ii) sole control and authority over the defense or
settlement of such claim or action (provided that AVMF shall not enter into any
settlement which materially affects Pets.com's rights without Pets.com's prior
written consent), and (iii) proper and full information and reasonable
assistance to defend and/or settle any such claim or action.

11.     Limitation of Liability. EXCEPT FOR LIABILITY ARISING UNDER SECTION 10,
UNDER NO CIRCUMSTANCES WILL EITHER PARTY BE LIABLE TO THE OTHER PARTY FOR
INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES (EVEN IF SUCH
PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND REGARDLESS OF THE
THEORY OF LIABILITY), ARISING FROM ANY PROVISION OF THIS AGREEMENT, SUCH AS, BUT
NOT LIMITED TO, LOSS OF REVENUE OR ANTICIPATED PROFITS OR LOST BUSINESS. THESE
LIMITATIONS SHALL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY
REMEDY.

12.     Miscellaneous.

        12.1    Arbitration. Any dispute, claim or controversy of any kind
arising in connection with, or relating to, this Agreement, except for a
dispute, claim or controversy arising under Section 8, shall be resolved
exclusively by binding arbitration in accordance with the Commercial Arbitration
Rules of the American Arbitration Association then in effect, by three (3)
arbitrators appointed in accordance with said rules. Judgment on the award
rendered by the arbitrators may be entered into any court of competent
jurisdiction.

        12.2    Notices. Any notice required or permitted by this Agreement
shall be in writing and shall be deemed sufficient upon receipt, when delivered
personally or by courier, overnight delivery service or confirmed facsimile, or
forty-eight (48) hours after being deposited in the regular mail as certified or
registered mail (airmail if sent internationally) with postage prepaid, if such
notice is

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addressed to the party to be notified at such party's address or facsimile
number as set forth below, or as subsequently modified by written notice. Either
party may change its address for notice purposes hereof on written notice to the
other party in accordance with this Section.

<TABLE>
<S>                                        <C>
        To Pets.com                        To AVMF

        Pets.com, Inc.                     American Veterinary Medical Foundation
        435 Brannan Street, Suite 100      1931 N. Meacham Road, Suite 100
        San Francisco, CA 94107            Schaumburg, IL 60173-4360
        Attention:  Julie Wainwright       Attention: Executive Director and Chairman

        Phone: 415.222.9999                Tel: 847.925.8070

        Fax: 415.222.9998                  Fax: 847.925.1329
</TABLE>

        12.3    Costs and Expenses. Except as express provided in this Agreement
elsewhere, each party will be responsible for all costs and expenses incurred by
such party in performing its obligations under this Agreement.

        12.4    No Joint Venture or Agency. Nothing in this Agreement shall
constitute or create a joint venture, partnership, or any other similar
arrangement between Pets.com and AVMF. Neither party is authorized to act as
agent or bind the other party except as expressly stated in this Agreement.

        12.5    Assignment. Neither party may transfer or assign any rights or
delegate any obligations hereunder, in whole or in part, whether voluntarily or
by operation of law, without the prior written consent of the other party except
to an acquirer of all or substantially all of that party's business or assets.
Any purported transfer, assignment or delegation in violation of the foregoing
will be null and void and of no force or effect.

        12.6    Headings. Sections, titles or captions in no way define, limit,
extend or describe the scope of this Agreement nor the intent of any of its
provisions.

        12.7    Severability. Any provision of this Agreement that is prohibited
or unenforceable in any jurisdiction will, as to such jurisdiction, be
ineffective to the extent of such prohibition or unenforceability without
invalidating the remaining portions hereof or affecting the validity or
enforceability of such provision in any other jurisdiction.

        12.8    Entire Agreement. This Agreement together with any Exhibits
contains the entire agreement of the parties with respect to the subject matter
hereof, and supersedes all prior and/or contemporaneous agreements or
understandings, written or oral, between the parties with respect to the subject
matter hereof.

        12.9    Governing Law. This Agreement will be governed by and
interpreted under the laws of the State of Illinois, without giving effect to
applicable conflicts of law principles.

        12.10   Amendment. This Agreement may not be amended or modified by the
parties in any

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manner, except by an instrument in writing signed on behalf of each of the
parties to which such amendment or modification applies by a duly authorized
officer or representative.

        12.11   Waiver. Any of the provisions of this Agreement may be waived by
the party entitled to the benefit thereof. Neither party will be deemed, by any
act or omission, to have waived any of its rights or remedies hereunder unless
such waiver is in writing and signed by the waiving party, and then only to the
extent specifically set forth in such writing. A waiver with reference to one
event will not be construed as continuing or as a bar to or waiver of any right
or remedy as to a subsequent event.

        12.12   Counterparts. This Agreement may be executed in any number of
counterparts with the same effect as if both parties hereto had signed the same
document. All counterparts will be construed together and will constitute one
agreement.

                            SIGNATURE PAGE TO FOLLOW

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        IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed by their respective duly authorized officers or representatives as of
the Effective Date.

PETS.COM, INC.

By:     /s/ Julie Wainwright
     -------------------------------
Name:   Julie Wainwright
     -------------------------------
Title:  CEO
      ------------------------------
Date:   1/5/00
     -------------------------------

AMERICAN VETERINARY MEDICAL FOUNDATION

By:     /s/ R. L. Collinson
     -------------------------------
Name:   R. L. Collinson
     -------------------------------
Title:  Board Chair
     -------------------------------
Date:   12-22-99
     -------------------------------

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                                                                   EXHIBIT 10.35

                     CONTENT PARTNER/DISTRIBUTION AGREEMENT

This Content Partner/Distribution Agreement ("Agreement") is entered into by and
among Pets.com, Inc., a corporation duly organized under the laws of the State
of Delaware, with its principal place of business at 435 Brannan Street, San
Francisco, California 94107 ("Content Partner"), Buena Vista Internet Group, a
corporation duly organized under the laws of the State of California, with its
principal place of business at 500 South Buena Vista Street, Burbank, CA
91521-0607 ("BVIG"), and Infoseek Corporation, a corporation duly organized
under the laws of the State of California, with its principal place of business
at 1399 Moffett Park Drive, Sunnyvale, California 94089-1134 ("Infoseek") (BVIG
and Infoseek collectively referred to herein as the "GO Entities"). The
effective date of this Agreement is January 15, 2000 (the "Effective Date").

WITNESSETH:

WHEREAS, BVIG hosts and maintains the U.S. versions of certain Internet sites,
including Family.com and Disney.com, which sites are part of GO Network.

WHEREAS, Infoseek hosts and maintains the U.S. version of the Internet portal
service which is part of GO Network.

WHEREAS, Catalyst Investments, L.L.C. ("Catalyst") is a limited liability
corporation which makes and holds certain investments for The Walt Disney
Company.

WHEREAS, ABC, Inc. ("ABC") owns and/or operates certain broadcast properties.

WHEREAS, BVIG, Infoseek, Catalyst and ABC are subsidiaries and Affiliates of The
Walt Disney Company.

WHEREAS, Content Partner is an online retailer of pet products, information and
resources.

WHEREAS, the GO Entities wish to enter into a relationship with Content Partner
for, among other things, the distribution and placement of certain Content
Partner content and advertising on GO Network, advertising by Content Partner on
the ABC broadcast properties, Catalyst's equity investment in Content Partner
and joint on-line and offline promotion opportunities.

NOW, THEREFORE, for good and valuable consideration, and in consideration of the
mutual covenants and conditions herein set forth, and with the intent to be
legally bound thereby, BVIG, Infoseek and Content Partner hereby agree as
follows:

ARTICLE 1       DEFINITIONS

        1.1     AFFILIATE means with respect to a party to this Agreement, any
                entity that directly or indirectly controls, or is under common
                control with, or is controlled by, such party or in which such
                party beneficially owns at least fifty percent (50%) of the
                equity interests; "control" (including, with its correlative
                meanings, "controlled by" and "under common control with") means
                possession, directly or indirectly, of the power to direct or
                cause the direction of management or policies (whether through
                ownership of securities or partnership or other ownership
                interests, by contract or otherwise).

        1.2     CONTENT means editorial content, products, services, tools,
                applications and commerce provided by Content Partner to the GO
                Entities or distributed by Content Partner to GO

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                Network Users through the GO Network-Wrapped Pages relating to
                pets and animals and as further described in Appendix A,
                including, without limitation, advertisements for Content
                Partner or its services and/or products.

        1.3     CONTENT PARTNER COMPETITORS mean the following pet supply
                retailers: PETCO Animal Supplies, Inc., PETsMart, Inc. and its
                affiliate PETsMART.com, Inc., Petopia.com, Petstore.com,
                PetQuarters, Inc., Drs. Foster & Smith, Inc., Petland,
                PetPlanet.com, Inc., PogoPet.com, Inc. and their subsidiaries
                and direct successors. Upon written notice to the GO Entities,
                Content Partner may from time to time substitute other companies
                or entities engaged primarily in the business of pet supplies
                and accessories retail for the entities listed herein or,
                subject to the limit described herein, add other companies or
                entities to the definition of "Content Partner Competitors"
                subject to the approval of the GO Entities which will not be
                unreasonably withheld. In no event shall the total number of
                companies or entities designated by Content Partner as "Content
                Partner Competitors" exceed ten (10) at any one time.

        1.4     CONTENT PARTNER SERVICE means the U.S. version of the web site
                located at www.pets.com and/or such other successor, extension
                or replacement site(s) as may be designated by Content Partner.

        1.5     DISNEY.COM is the U.S. version of the Internet service for The
                Walt Disney Company currently located at disney.go.com.

        1.6     EFFECTIVE DATE shall have the meaning set forth in the Preamble
                to this Agreement.

        1.7     FAMILY.COM is the U.S. version of the Internet service related
                to family issues currently located at family.go.com.

        1.8     GO.COM (THE ENTITY) refers to the online properties of The Walt
                Disney Company, including the following subsidiaries and
                organizations of The Walt Disney Company: BVIG (which operates
                Disney.com, Family.com, mrshowbiz.com and certain other sites),
                Infoseek (which operates the GO Portal), ABC News/Starwave
                Partners d/b/a AIV Ventures and ESPN/Starwave Partners d/b/a EIV
                Ventures, which respectively operate ABCNews.com and ESPN.com.

        1.9     GO.COM COMPETITORS mean the following Internet portal companies:
                AOL, Yahoo, Lycos, Excite, MSN and Snap; and the following media
                companies: Time Warner and Viacom; and their subsidiaries and
                direct successors. Upon written notice to Content Partner, the
                GO Entities may from time to time substitute other companies or
                entities engaged primarily in the business of providing Internet
                portal services or in the media business for the entities listed
                here subject to the approval of Content Partner which will not
                be unreasonably withheld. In no event shall the total number of
                companies or entities designated by the GO Entities as "GO.com
                Competitors" exceed eight (8) at any one time.

        1.10    GO ENTITIES has the meaning set forth in the Preamble to this
                Agreement and specifically excludes AIV Ventures and EIV
                Ventures, which respectively operate ABCNews.com and ESPN.com.

        1.11    GO NETWORK is the U.S. version of the Internet service currently
                located at go.com and certain subdomains of go.com which service
                includes the GO Portal and certain vertical Internet sites such
                as Family.com, Disney.com, ABCNews.com and ESPN.com.

        1.12    GO NETWORK-WRAPPED PAGES means co-branded pages with the GO
                Wrapper that display the Content, as further described herein.

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        1.13    GO PORTAL means the U.S. version of the Internet portal service
                located at www.go.com and/or such other successor, extension or
                replacement site(s) as may be designated by the GO Entities.

        1.14    GO WRAPPER means a page with the GO Network Trademarks and
                includes the GO Network header, footer, tabs, breadcrumb and
                other navigational elements and copyright notice as provided by
                the GO Entities.

        1.15    INITIAL TERM has the meaning set forth in Section 12.1.

        1.16    LINK means a so-called "hot link" in graphical and/or textual
                format located on the applicable areas of the Service which
                takes a User directly to another web site or area within the
                site.

        1.17    PETSMART AGREEMENT has the meaning set forth in Section 3.4.

        1.18    STANDARD DISTRIBUTION DEAL means an advertising and/or shopping
                opportunity that is available to multiple parties in a party's
                same space. For example, "Standard Distribution Deal" includes
                key word buys, advertising banner and button buys, and merchant
                slotting buys.

        1.19    TDSO means The Disney Store online currently located at
                Store.Disney.go.com.

        1.20    TRADEMARKS means trade names, logos and trademarks, and
                representations of the foregoing.

        1.21    USERS means individuals or entities that access GO Network.

ARTICLE 2       EQUITY INVESTMENT AND ABC TV ADVERTISING

        2.1     Equity Investment. Content Partner will issue to Catalyst
                1,378,000 shares of Content Partner's Series C Preferred Stock
                (the "Shares") which represent no less than five percent (5%) of
                the total number of outstanding shares of Content Partner's
                capital stock (assuming exercise of all outstanding options and
                warrants) as of the Effective Date in exchange for
                $11,024,000.00 of Promotion as described below. Terms and
                conditions regarding the Shares will be as set forth in executed
                definitive equity documents substantially in the form attached
                hereto as Appendix B (the "Equity Documents"). In the event and
                to the extent there is a conflict between the terms and
                conditions set forth in the Equity Documents and the terms and
                conditions set forth in this Agreement, the terms and conditions
                in the Equity Documents shall govern.

        2.2     Consideration For Shares. Content Partner and the GO Entities
                agree that in consideration for the Shares, "Promotion" shall
                consist of the ABC Media Rights as described on Appendix C
                attached hereto, rights to which will not vest until, but will
                become irrevocable upon, the transfer of the Shares to Catalyst.
                In the event the GO Entities are unable to provide Promotion as
                described herein with an aggregate market value of
                $11,024,000.00 by the date three (3) years from the Effective
                Date, the GO Entities shall pay Content Partner cash in the
                amount for which it was unable to provide Promotion. Such
                make-good cash payment shall be Content Partner's sole and
                exclusive remedy for the GO Entities' failure to provide such
                Promotion.

                                      -3-
<PAGE>   4

ARTICLE 3       PURCHASE OF ONLINE MEDIA PLACEMENT

        3.1     Purchase of Online Advertising and Sponsorship. Content Partner
                hereby agrees to purchase online media placement on GO Network
                ("Online Advertising") in an aggregate amount of at least Nine
                Million Dollars ($9,000,000) during the Initial Term of the
                Agreement. Online Advertising may be placed on GO Network
                properties operated by BVIG or Infoseek and on properties such
                as ABCNews.com and ESPN.com operated by GO.com entities which
                are not parties to this Agreement.

        3.2     Terms and Conditions of Advertising Purchase. Such purchase of
                online media placement shall be on substantially the terms and
                conditions set forth in the forms of Advertising Agreement and
                Advertising Insertion Order attached hereto as Appendices D-1
                and D-2, respectively (the "Advertising Agreements").

        3.3     Placement of Advertising. Content Partner, BVIG and Infoseek
                will determine an initial placement schedule and will meet no
                less than once every quarter during the Initial Term to review
                media placements and actual performance against projected
                impressions and to determine future placement schedules to
                optimize performance within the projected impression ranges. The
                initial placement schedule is attached hereto as Appendix E.
                Placements and impression levels on the initial placement
                schedule are projections only and are subject to change. Content
                Partner's Online Advertising will Link to a page in the Content
                Partner Service. Content Partner may determine the page in the
                Content Partner Service to which such Online Advertising Links;
                provided however that no Link shall take a User directly to a
                registration page in the Content Partner Service. All Online
                Advertising, including Links from such Online Advertising, shall
                comply with the then current GO.com Advertising Guidelines, the
                current form of which is attached hereto as Appendix F-2, and
                the terms and conditions of the relevant Advertising Agreement.

        3.4     Petsmart Agreement. Content Partner acknowledges that Infoseek
                is a party to an agreement with Petsmart.com, Inc. (the
                "Petsmart Agreement") which agreement contains certain
                advertising and other restrictions. During the term of the
                Petsmart Agreement, Infoseek will be restricted from accepting
                certain placements of Content Partner Content, including
                advertising. Content Partner acknowledges and agrees that
                nothing in this Agreement is intended to put Infoseek in breach
                of its obligations under the Petsmart Agreement and any actions
                taken by Infoseek which Infoseek deems necessary or advisable to
                comply with the Petsmart Agreement shall not be deemed a breach
                of this Agreement. In the event the advertising purchase portion
                of the Petsmart Agreement becomes available during the term of
                this Agreement, Infoseek will grant Content Partner a right of
                first refusal to purchase such advertising placement.

        3.5     Fees and Payments. Content Partner will pay advertising fees in
                accordance with the schedule set forth on Appendix D-3 and the
                provisions in Article 8.

ARTICLE 4       DISPLAY OF CONTENT ON GO NETWORK

        4.1     General. Subject to the license set forth in Section 6.1, the GO
                Entities and Content Partner plan to integrate Content into
                certain areas of GO Network and may display Content on GO
                Network-Wrapped Pages as described below during the term of this
                Agreement. In addition, the GO Entities and Content Partner plan
                to enter into certain joint marketing activities as described
                herein and as mutually agreed.

                                      -4-
<PAGE>   5

        4.2     Display of Content on GO Network.

                a.      Content Placement. Subject to the license set forth in
                        Section 6.1, the GO Entities will place Content on GO
                        Network as follows:

                        -       Disney.com will integrate Content on its
                                Animal/Pets Channel

                        -       Disney.com may include a Link to the Content
                                Partner Service from a fixed position on its
                                Animals/Pets Channel

                        It is intended that Content will be integrated into the
                        GO Network so as to retain the "look and feel" of the
                        site/page where the Content is being integrated. The GO
                        Entities will host such Content and shall prepare such
                        Content for display on GO Network by editing and making
                        such other technical alterations conforming such Content
                        to GO Network format provided that the GO Entities shall
                        not alter the substantive meaning of Content. The
                        frequency and actual placement of Content shall be at
                        the sole discretion of the GO Entities. The GO Entities
                        will retain ultimate creative approval over any and all
                        Content displayed on GO Network.

                a.      Exclusive Content. Content Partner will provide certain
                        exclusive content to the GO Entities for use on GO
                        Network. Such exclusive Content will not be provided to
                        third parties; provided however, that Content Partner
                        may use such exclusive Content on the Content Partner
                        Service or in its magazine, newsletters or other online
                        and off-line marketing communications. The parties will
                        mutually agree upon the exclusive content to be
                        provided. The GO Entities' use of such exclusive content
                        shall be subject to the license set forth in Section
                        6.1.

                b.      Attribution. Content Partner will generally receive
                        static textual attribution at the top-level page where
                        its Content is distributed on GO Network (other than on
                        the GO Network-Wrapped Pages) and dynamic Link textual
                        attribution at the lowest-level page or end of the
                        Content. For example, a Content Partner article will
                        have a static textual attribution at the beginning of
                        the article and a dynamic "Find Out More" Link at the
                        end. Such Link will Link to the Content Partner Service.

                c.      Other Distribution of Content. In addition to
                        distribution of the Content as described above, Content
                        Partner agrees that the GO Entities may distribute such
                        of Content Partner's Content elsewhere on GO Network as
                        the GO Entities deem appropriate. Content displayed on
                        other areas of GO Network will be subject to the terms
                        and conditions stated herein.

                d.      Hosting; GO Network Attributes. Disney.com, Family.com
                        and the GO Portal will be hosted by the GO Entities.
                        Notwithstanding anything herein, the GO Entities retain
                        the right to adapt or otherwise alter the design, look
                        and any other attributes of Disney.com, Family.com, the
                        GO Portal and any other pages in GO Network.

        4.3     GO Network-Wrapped Pages.

                a.      General; Hosting. The GO Entities may request that
                        Content Partner create GO Network-Wrapped Pages. GO
                        Network-Wrapped Pages are co-branded pages which will
                        contain the GO Wrapper and display Content from Content
                        Partner. It is intended that the GO Network-Wrapped
                        Pages contain substantially the content and features of
                        the Content Partner Service and other content and
                        features as the parties mutually agree. The GO
                        Network-Wrapped Pages may include an opportunity for
                        Users to

                                      -5-
<PAGE>   6

                        register with GO Network and Content Partner as
                        described in Article 7 below. Content Partner will host
                        the GO Network-Wrapped Pages and will serve such pages
                        out of a dynamic virtual domain to be located at
                        http://virtual domain name.go.com (the "Virtual
                        Domain"); provided however, that Users in the Virtual
                        Domain who are accessing product/commerce pages (as
                        opposed to pages with editorial content) may be served
                        from the Content Partner Service as follows: (i) a User
                        in the Virtual Domain who has been reviewing editorial
                        content who then clicks on a product/commerce page may
                        be served from a page in the Content Partner Service
                        upon clicking on to a product/commerce image or Link and
                        (ii) a User who comes to the Virtual Domain by clicking
                        on to a product/commerce page, e.g., through a search
                        for pet supplies, will be served from a GO
                        Network-Wrapped Page in the Virtual Domain until such
                        time as such User puts a product into a Content Partner
                        shopping cart at which time such User maybe served from
                        the Content Partner Service. Content Partner shall own
                        all revenues generated from commerce on the Content
                        Partner Service. The parties anticipate that, excluding
                        virtual domains which may be created for promotions,
                        Content Partner will not be required to maintain more
                        than one Virtual Domain to host the GO Network-Wrapped
                        Pages. All GO Network-Wrapped Pages will include the GO
                        Wrapper but the GO Wrapper will not displace Content
                        Partner's "look and feel," including placement of the
                        Content Partner name and logo. Content Partner will
                        offer its services and products to Users through the GO
                        Network-Wrapped Pages on substantially the same terms
                        and conditions as it offers such services and products
                        to visitors to the Content Partner Service.

                b.      Advertising. The GO Entities will be responsible for
                        selling and serving all advertising on the GO
                        Network-Wrapped Pages. The GO Entities will not place
                        advertisements from Content Partner Competitors on the
                        pages in the Virtual Domain; provided however that such
                        restriction shall not apply to run-of-site (ROS) banner
                        advertisements. Any advertising placements in the GO
                        Wrapper will be of a size consistent with other
                        advertising placements across GO Network. In addition,
                        Content Partner acknowledges and agrees that the
                        following shall not constitute a breach of this Section
                        4.3.b: (a) the GO.com search technology may search the
                        sites of the Content Partner Competitors and (b) the GO
                        Entities may provide search-related products that may
                        include results from the Content Partner Competitors on
                        the Virtual Domain pages.

                c.      Counting Page Views. The GO Entities will count all page
                        views on the Virtual Domain.

                d.      Distribution of Content Displayed on GO Network-Wrapped
                        Pages. The GO Entities shall not have any rights
                        pursuant to Section 4.2 to integrate, display or
                        otherwise distribute Content which has been distributed
                        by Content Partner to GO Network Users through the GO
                        Network-Wrapped Pages simply as a result of Content
                        Partner's distribution of such Content through the GO
                        Network-Wrapped Pages.

        4.4     Content Guidelines; Delivery of Content; Error Correction.

                a.      Content Guidelines. All Content will comply with the
                        then current Content Guidelines and Advertising
                        Guidelines for GO Network. The current forms of Content
                        Guidelines and Advertising Guidelines are set forth in
                        Appendices F-1 and F-2. The GO Entities shall have the
                        right, but not the obligation, to remove, or direct
                        Content Partner to remove, any Content, or any
                        information or other material from any Content, which
                        the GO Entities determine to be offensive, in poor
                        taste, or otherwise objectionable or which would cause
                        one of the GO Entities to be in violation of any
                        agreements existing at the Effective Date with third
                        parties (for example, exclusivity

                                      -6-
<PAGE>   7

                        agreements prohibiting the provision of credit card
                        services), and Content Partner shall immediately comply
                        with such request.

                b.      Delivery of Content. Content Partner will deliver to the
                        GO Entities the Content to be included on GO Network in
                        a digital format (such as HTML) or in another mutually
                        agreeable electronic format, via modem or Internet
                        access (e.g. Internet ftp or Internet e-mail). Content
                        Partner agrees to certify that all deliveries hereunder
                        were made electronically. The initial delivery of
                        Content shall include all items listed on Appendix A and
                        shall be made no later than March 31, 2000. Content
                        Partner will provide additional Content elements and
                        make updates to the Content available to the GO
                        Entities, and the GO Entities will update the Content on
                        GO Network, on a mutually agreed upon schedule and
                        basis.

                c.      Error Correction. Content Partner shall promptly remedy
                        and/or correct any material limitations or errors in the
                        Content. Content Partner shall cooperate and assist the
                        GO Entities by promptly answering questions and
                        complaints regarding the Content. Each party shall
                        promptly inform the other parties of any event or
                        circumstance, and provide all information pertaining to
                        such event or circumstance, related or arising from this
                        Agreement which could reasonably lead to a claim or
                        demand against the other parties by any third party.

        4.5     Marketing Agreements.

                a.      Inclusion of Promotional Materials. Content Partner will
                        permit the GO Entities, The Walt Disney Company or any
                        of The Walt Disney Company's Affiliates to place
                        promotional materials in at least 150,000 Content
                        Partner customer packages per year. The GO Entities, The
                        Walt Disney Company or The Walt Disney Company's
                        Affiliates, as applicable, shall be responsible for
                        providing such promotional materials. Content Partner
                        will be responsible only for labor-related costs
                        associated with including and shipping such promotional
                        materials with the Content Partner customer packages.
                        The content of such promotional materials and timing of
                        inclusion shall be subjection to approval by Content
                        Partner, which approval will not be unreasonably
                        withheld.

                b.      Online Promotions. Content Partner and the Go Entities
                        agree to create six online promotions, such as contests,
                        sweepstakes or games, during the Initial Term. The
                        details of the online promotions will be determined as
                        part of the joint marketing plan described in Section
                        4.5.c below.

                c.      Marketing Plan. Within 75 days of the Effective Date,
                        the GO Entities and Content Partner will jointly draft
                        and agree upon a marketing and promotions program which
                        may include, among other things:

                        i. Special Content Partner offers targeted to GO.com
                        Users (other than TDSO customers) interested in pets.

                        ii. Special Content Partner offers targeted at TDSO
                        customers.

                        iii. An opportunity for Content Partner to be an online
                        distribution source for the purchase of pet-related
                        Disney products, other than through The Disney Store
                        (online or off-line).

                        iv. Opportunity for The Walt Disney Company to send
                        pets.com: The Magazine to its customers. v. Web casts
                        and web chats.

                a.      Coordination of Marketing Efforts. The GO Entities and
                        Content Partner will coordinate and communicate direct
                        marketing (e.g. email) efforts aimed at Content

                                      -7-
<PAGE>   8

                        Partner Users in order to avoid duplicate and spam
                        communications; provided however that the foregoing
                        excludes a party's direct marketing efforts to a User
                        who has opted to receive direct communications from such
                        party.

                e.      Other Marketing Discussions. The GO Entities and Content
                        Partner agree to discuss the following additional
                        promotional ideas:

                                             [*]

                f.      Marketing and Promotions. All joint marketing and
                        promotional activities shall be subject to final
                        approval and mutual agreement of all parties involved,
                        including, where applicable, TDSO and other GO.com
                        entities or Affiliates. No party shall have any
                        obligation to enter into joint marketing and promotional
                        activities except on terms and conditions expressly
                        agreed to in writing by such party.

        4.6     Exclusivity.

                a.      Restriction on Content Partner. Content Partner agrees
                        not to enter into an agreement with any GO.com
                        Competitor during the term of this Agreement except for
                        Standard Distribution Deals unless mutually agreed to by
                        the parties. Notwithstanding the foregoing; the GO
                        Entities acknowledge that Content Partner has entered
                        into an agreement with Blue Mountain Arts/Excite which
                        will expire on September 30, 2000 which agreement will
                        be deemed exempted from the restriction set forth in
                        this Section 4.6.a. In addition, Content Partner may
                        pursue an extension of such agreement on terms and
                        conditions substantially similar to those of the current
                        deal and excluding any provision which requires Content
                        Partner to provide exclusive content to Blue Mountain
                        Arts/Excite.

                b.      Restriction on the GO Entities.

                        The GO Entities agree not to enter into any strategic
                        equity relationship (i.e., of a similar nature to the
                        relationship among the parties described in this
                        Agreement) with any Content Partner Competitor during
                        the term of this Agreement. Notwithstanding the
                        foregoing, the GO Entities may make open market
                        purchases or other investments of any kind strictly for
                        financial investment purposes (i.e., unrelated to a
                        strategic relationship).

[*] CERTAIN CONFIDENTIAL INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED
    SEPARATELY WITH THE SEC.

                                      -8-
<PAGE>   9

                        ii.     The GO Entities will not include advertisements
                                or branded (i.e. including attribution) content
                                from Content Partner Competitors on the pages
                                within the Animals/Pets Channel on Disney.com
                                and the Pets Category on Family.com, or
                                successor channels/online properties designated
                                by the GO Entities; provided however that the
                                foregoing exclusivity will not apply to: (i)
                                run-of site advertisements from Content Partner
                                Competitors or (ii) Content Partner Competitors
                                to the extent related to sales of pet supplies
                                or accessories with licensed animated
                                characters, such as a Lion King cat bowl or a
                                101 Dalmatians dog bed. In addition, the
                                following shall not constitute a breach of this
                                Section 4.6.b.ii: (a) the GO.com search
                                technology may search the sites of the Content
                                Partner Competitors, (b) the GO Entities may
                                provide search-related products that may include
                                results from the Content Partner Competitors on
                                pages within the Animal/Pets Channel on
                                Disney.com and the Pets Category on Family.com,
                                and (c) the Content Partner Competitors may be
                                included in the Search Directory. As used
                                herein, "Search Directory" means the general
                                directory on the GO Portal which is currently
                                accessed through the tab "Search."

                        iii     In the event the GO Entities or their Affiliates
                                determine to make a significant product change
                                or change of strategic or product focus, for
                                example merging two or more of its online
                                properties, which affects the Animals/Pets
                                Channel on Disney.com and/or the Pets Category
                                on Family.com, then the GO Entities' obligations
                                under Section 4.6.b.ii above shall terminate
                                with respect to the affected online property.
                                The GO Entities and Content Partner will work
                                together to make appropriate substitutions of
                                online media placements and Content Partner will
                                be entitled to receive a twenty-five percent
                                (25%) discount on such substitutions of affected
                                online media placements. The GO Entities will
                                not be entitled to exercise its rights hereunder
                                prior to three (3) months from the Effective
                                Date nor later than June 1, 2001.

        4.7     Technical Resources; Key Contacts; Reports.

                a.      Technical Resources. Content Partner will provide
                        sufficient resources in order to implement Content and
                        advertising placements by March 31, 2000.

                b.      Key Contacts. The GO Entities, on the one hand, and
                        Content Partner, on the other hand, will each appoint a
                        single point of contact to manage the relationship among
                        the GO Entities and Content Partner and will identify
                        key contacts in product development, merchandising,
                        customer service and technical support to ensure that
                        the GO Network-Wrapped Pages are working effectively.
                        Content Partner shall further provide the GO Entities
                        with a support contact to provide 24-hour emergency
                        technical support. Until a party provides notice
                        otherwise to the other parties in accordance with
                        Section 16.6, the contacts shall be as follows:

<TABLE>
<S>                                                             <C>
                        GO Entities:                            Content Partner:
                        Relationship Manager: Kari Allen        Relationship Manager: Jennifer Olsen
                        Telephone No.: (818) 623-3471           Telephone No.: (415) 343-1525
                        Email address: kari.allen@corp.go.com   Email address: jennifer@pets.com

                        Product Development Contact: name       Product Development Contact: Sheila Albright
                        Telephone No.:                          Telephone No.: (415) 343-1537
                        Email address:                          Email address: sheila@pets.com

                        Merchandising: name                     Merchandising: John Benjamin
                        Telephone No.:                          Telephone No.: (415) 343-1540
                        Email address:                          Email address: johnb@pets.com
</TABLE>

                                      -9-
<PAGE>   10

<TABLE>
<S>                                                             <C>
                        Customer Service: name                  Customer Service: Diane Hourany
                        Telephone No.:                          Telephone No.: (415) 343-1538
                        Email address:                          Email address: diane@pets.com

                        Technical Support: name                 Technical Support: Paul Melmon
                        Telephone No.:                          Telephone No.: (415) 343-1549
                        Email address:                          Email address: paulm@pets.com

                        Emergency Technical Support Contact     Emergency Technical Support Contact
                        (24) hours):                            (24 hours): Bayard Carlin
                        Telephone No.:                          Telephone No.: (415) 519-7610
                                                                (40 character limit)
                        Email address:                          Email address: emergency@pets.com
</TABLE>

                c.      Reports. Content Partner will provide monthly traffic
                        reports to the GO Entities containing the number of
                        visitors to the GO Network-Wrapped Pages, the number of
                        Content Partner Users and such other information as the
                        GO Entities reasonably request related to Users and
                        usage of the GO Network-Wrapped Pages. Reports hereunder
                        will be due within ten (10) business days after the end
                        of the month to which such report relates.

        4.8     Ownership of Intellectual Property. For content or promotions
                developed by Content Partner solely for distribution, display or
                other use on GO Network or by the GO Entities, which has not
                been already incorporated into the Content Partner Service, the
                GO Entities shall own all design, technology, code and other
                materials produced in relation to this Agreement. Except as set
                forth herein, for all content or promotions not created by
                Content Partner solely for distribution, display or other use on
                GO Network or by the GO Entities, the party creating such
                content or promotion shall own such content or promotion,
                including all related intellectual property rights. If content
                or promotions are jointly created by Content Partner and one or
                more of the GO Entities, then the GO Entities will own such
                content or promotion, including all related intellectual
                property right; provided however that the GO Entities may not
                license or otherwise provide such content or promotions to
                Content Partner Competitors during the term of this Agreement.
                In clarification and not in modification of the foregoing, each
                party shall retain all rights for copyrighted material and
                Trademarks and the GO Entities shall not have any ownership
                rights to the Pets.com, Inc. Sock Puppet and Content Partner
                will not have any ownership rights to any character owned or
                controlled by The Walt Disney Company during or after the term
                of this Agreement.

        4.9     Linking. Content Partner agrees not to override browser back
                button functionality to prevent Users who link to the Content
                Partner Service from GO Network from returning to GO Network.

        4.10    Costs. Each party will be responsible for its respective
                telecommunications charges with respect to the provision of
                respective portions of the Content to Infoseek and to Users.

ARTICLE 5       SHOPPING/E-COMMERCE

        5.1     GO Network Commerce Areas. The following shopping areas
                currently exist on the GO Network Portal, Family.com and
                Disney.com: GO Shopping (currently at shop.go.com), FamilySHOP,
                and TDSO.

                                      -10-
<PAGE>   11

        5.2     Content Partner Placement in GO Network Commerce Areas. Content
                Partner will have placement in TDSO (if and as agreed as part of
                the marketing agreements described in Section 4.5) and
                FamilySHOP, and, following the expiration or termination of the
                Petsmart Agreement, on GO Shopping. Content Partner Content will
                be included in the rotation for the

                "Deal of the Week" feature of the FamilySHOP area on the
                Family.com home page or other comparable feature. Except as
                expressly set forth herein, placement of promotions on GO
                Network shall be at the discretion of the GO Entities. Any
                placements of Content in GO Network Commerce Areas will be
                subject to the standard terms and conditions, if any, governing
                content placement in such Commerce Areas.

        5.3     Commerce Transactions/ Content. Content Partner placement of
                Content on GO Network commerce areas, including placement on
                FamilySHOP and other BVIG commerce areas, will be on terms and
                conditions mutually agreed; provided however that the following
                provision shall govern Content Placement on FamilySHOP and other
                BVIG commerce areas:

                a.      Order Fulfillment. Content Partner shall be solely
                        responsible for (i) processing and fulfilling all orders
                        made through the Content Partner Service or the GO
                        Network-Wrapped Pages, (ii) all accounting with respect
                        to such orders, and (c) all customer service and support
                        with respect to such orders, purchases and returns.
                        Content Partner shall provide all of the foregoing
                        services at the highest levels of quality consistent
                        with the BVIG name and the Walt Disney Company
                        reputation. Content Partner acknowledges and agrees that
                        it is solely responsible for the security of any
                        transactions initiated within the Content Partner
                        Service.

ARTICLE 6       LICENSE

        6.1     Grant of License by Content Partner. Subject to the terms and
                conditions of this Agreement, Content Partner hereby grants to
                the GO Entities and their respective Affiliates, a fully-paid,
                worldwide (to the extent necessary to implement this Agreement),
                limited, non-exclusive, non-transferable right and license,
                without right to sub-license, to use, reproduce, incorporate,
                integrate and distribute the Content on GO Network and a license
                and right to use Content Partner's trade names, trade dress, and
                trademarks as reasonably necessary with respect to the display
                and use of the Content on GO Network in accordance with the
                terms of this Agreement during the term of this Agreement.

        6.2     Grant of License by Infoseek. Subject to the terms and
                conditions of this Agreement, Infoseek hereby grants to Content
                Partner a fully-paid, worldwide (to the extent necessary to
                implement this Agreement) limited, non-exclusive,
                non-transferable right and license, without right to
                sub-license, to use, reproduce, incorporate, integrate and
                distribute the GO Wrapper and related GO Network Trademarks
                solely on the GO Network Wrapped Pages in accordance with the
                terms of this Agreement or as otherwise expressly approved in
                writing by Infoseek during the term of this Agreement.

        6.3     Acknowledgment by GO Entities. The GO Entities acknowledge that
                except as expressly set forth in Section 6.1 above, they may not
                use the Content Partner name or other Trademarks owned by
                Content Partner without Content Partner's prior written
                permission.

        6.4     Acknowledgment by Content Partner. Content Partner acknowledges
                that, except as expressly set forth in Appendix G, it may not
                use The Walt Disney Company name or, except as expressly set
                forth in Section 6.2 above or Appendix G, Trademarks owned by

                                      -11-
<PAGE>   12

                The Walt Disney Company or the GO Entities, without the prior
                written permission of The Walt Disney Company or the GO
                Entities, as applicable.

ARTICLE 7       USER DATA

        7.1     User Registration.

                a.      Privacy Policy. Content Partner shall ensure that its
                        privacy policy applicable to the Content Partner
                        Service, to the extent applicable to its performance
                        under this Agreement, is substantially consistent with
                        the privacy policy of GO Network, as may be changed from
                        time to time, including, without limitation, including a
                        mechanism that allows Users to opt out of sharing of
                        User data with third parties.

                b.      User Registration Experience. The User registration
                        experience that shall be implemented pursuant to this
                        Agreement shall be as follows:

                        i.      "Global Registration". An unregistered User on
                                GO Network or on a GO Network-Wrapped Page
                                hosted by Content Partner who encounters Content
                                Partner functionality or Content that provides
                                the User with an opportunity to register will be
                                presented with a standard series of GO Network
                                user registration screens, the first of which
                                explains that this is a simultaneous
                                registration for Content Partner and GO Network.
                                The User then has the option to continue to
                                register or to click back to his/her original
                                starting point. If the User responds "yes", then
                                the User's data will go simultaneously to
                                Content Partner and the GO Entities. If the User
                                elects to opt-in to simultaneous registration,
                                the User shall only be required to execute "one
                                click" to transfer the registration data to
                                Content Partner ("Global Registration"). It is
                                anticipated that Global Registration will be
                                required only for certain joint promotions.

                        ii.     "GO-Tagged Users". A User originating from GO
                                Network and Linking to the Content Partner
                                Service shall be identified in the Content
                                Partner User database as originating from GO
                                Network and will be tagged as a "GO-Tagged
                                User." Content Partner represents that it has
                                the technology to identify GO-Tagged Users.

        7.2     Ownership of User Data

                a.      Content Partner and the GO Entities shall jointly own
                        all right, title and interest in all User data generated
                        on GO Network-Wrapped Pages hosted by Content Partner
                        and User data for GO-Tagged Users ("Content Partner
                        Users") who register on the Content Partner Service. In
                        clarification of the foregoing, the parties will not
                        jointly own User data for GO-Tagged Users which data is
                        generated on pages in GO Network not hosted by Content
                        Partner. Content Partner shall make available to the GO
                        Entities, via a method and timing to be mutually agreed
                        upon, all first and last names and email addresses from
                        each such Content Partner User provided that such User
                        has not opted out of sharing his/her data with third
                        parties and provided such disclosure is not prohibited
                        by law or regulation. In addition, except as prohibited
                        by law and provided the User has not opted out of
                        sharing his/her data, Content Partner may, to the extent
                        not in violation of Content Partner's privacy policy,
                        provide to the GO Entities all available data concerning
                        Users who access the Content Partner Service and/or the
                        Content from GO Network, concerning products and/or
                        services purchased by such Users, survey and promotion
                        responses, and other demographic information concerning
                        such Users. The

                                      -12-
<PAGE>   13

                        parties agree that they will not sell or share Content
                        Partner User data during the term of the Agreement or
                        thereafter; provided however that a party may disclose
                        such aggregate information to third parties as it deems
                        appropriate in connection with its operations. Aggregate
                        information described hereunder will include only such
                        statistical information which relates to a broad
                        category of Content Partner Users such as gender, age
                        range or level of education and which is generic enough
                        so as not to identify particular Users.

                b.      The GO Entities shall own all right, title and interest
                        in and to and the exclusive right to use all data
                        concerning Users which data is generated on all pages of
                        GO Network hosted by the GO Entities.

                c.      Content Partner shall own all right, title and interest
                        in and to and the exclusive right to use all data
                        concerning Users which data is generated on all pages of
                        the Content Partner Service, except for jointly-owned
                        User data as specifically described in Section 7.2.a
                        above.

        7.3     Use of User Data.

                a.      Content Partner shall not specifically target or invite
                        Users co-owned with the GO Entities to visit a GO.com
                        Competitor at any time during the term of this
                        Agreement.

                b.      Disney.com, mrshowbiz.com and Family.com will not
                        specifically target or invite individual Users co-owned
                        with Content Partner via email to visit a Content
                        Partner Competitor at any time during the term of this
                        Agreement; provided however, that Infoseek may take such
                        actions as it reasonably deems necessary or appropriate
                        to comply with its obligations under the Petsmart
                        Agreement.

ARTICLE 8       FEES AND PAYMENTS

        8.1     Payments. Content Partner will make payments to Infoseek in the
                amounts and at the times specified in Appendix D-3. Content
                Partner will be responsible for the proper payment of all taxes,
                including sales, excise and value added taxes, which may be
                levied in connection therewith, exclusive of taxes based upon
                Infoseek's net income.

        8.2     Wire Transfers. All payments made to Infoseek hereunder shall be
                made via wire transfer in accordance with the following
                instructions, or such other instructions as may be provided to
                Content Partner in writing by an authorized representative of
                Infoseek:

                      Wire transfer, EFT/ACH Payment remittance instructions:
                      Bank of America
                      San Francisco, California
                      ABA Number:  121000358
                      Account Name:  Infoseek Corporation
                      Account Number:  12335-30390
                      Swift ID:  BOFAUS6S

ARTICLE 9       CONFIDENTIAL INFORMATION

        9.1     Disclosures. The GO Entities, on the one hand, or Content
                Partner, on the other hand, may disclose to the other (the
                "Receiving Party") certain information that the disclosing party
                deems to be confidential and proprietary, including technical
                and other business information of the disclosing party that is
                not generally available to the public ("Confidential
                Information"). Confidential Information shall include the terms
                and conditions of this Agreement.

                                      -13-
<PAGE>   14

        9.2     Obligations of Receiving Party. The Receiving Party agrees to
                use Confidential Information solely in conjunction with its
                performance under this Agreement and not to disclose or
                otherwise use such information in any fashion. The Receiving
                Party, however, will not be required to keep confidential such
                Confidential Information that becomes generally available
                without fault on its part; is already rightfully in the
                Receiving Party's possession without restriction prior to its
                receipt from the disclosing party; is independently developed by
                the Receiving Party; is rightfully obtained by the Receiving
                Party from third parties without restriction; or is otherwise
                required to be disclosed by law or judicial process. In the
                event disclosure of Confidential Information, including the
                terms and conditions of this Agreement, is required by law or
                judicial process, the Receiving Party shall promptly notify the
                disclosing party of such requirement and provide the disclosing
                party with a timely and reasonable opportunity to review the
                proposed disclosure in advance and will cooperate with the
                disclosing party to limit the scope of disclosure or seek
                confidential treatment of material required to be disclosed, if
                confidential treatment is available.

        9.3     Limitations. Unless required by law or to assert its rights
                under this Agreement, and except for disclosure on a "need to
                know basis" to its own employees, and its legal, investment,
                financial and other professional advisers on a confidential
                basis, each party agrees not to disclose the terms of this
                Agreement or matters related thereto without the prior written
                consent of the other party.

ARTICLE 10      REPRESENTATIONS AND WARRANTIES

        10.1    Content Partner. Content Partner represents, warrants and
                covenants to the GO Entities and their respective Affiliates
                that it is the owner of the Content and/or has the right to
                grant the rights hereunder. Content Partner represents, warrants
                and covenants to the GO Entities and their respective Affiliates
                that it holds the necessary rights to permit the use of the
                Content by the GO Entities and their respective Affiliates for
                the purpose of this Agreement; that its entry into this
                Agreement does not violate any agreement with any other party;
                that its performance under this Agreement will conform to
                applicable laws and government rules and regulations; and that,
                to the best of its knowledge after reasonable inquiry, the
                Content is true, accurate and does not contain material
                omissions. Content Partner further represents, warrants, and
                covenants to the GO Entities and their respective Affiliates
                that the use, reproduction, distribution, transmission, or
                display of the Content and Content Partner's Trademarks, Content
                Partner's collection and use of Content Partner User Data and
                the sale of products and services by Content Partner as
                contemplated in this Agreement will not (a) violate any laws or
                any rights of any third parties, including, but not limited to,
                such violations as infringement or misappropriation of any
                copyright, patent, trademark, trade dress, trade secret, music,
                image, or other proprietary or property right, false
                advertising, unfair competition, defamation, invasion of privacy
                or publicity rights, moral or otherwise, or rights of celebrity,
                violation of any antidiscrimination law or regulation, or any
                other right of any person or entity; or (b) contain any material
                that is: unlawful, harmful, fraudulent, threatening, abusive,
                harassing, defamatory, vulgar, obscene, profane, hateful,
                racially, or ethnically objectionable, including, without
                limitation, any material that supports, promotes or otherwise
                encourages wrongful conduct that would constitute a criminal
                offense, give rise to civil liability, or otherwise violate any
                applicable local, state, national or international laws.

        10.2    Year 2000 - Content Partner. Content Partner represents,
                warrants and covenants that, to the best of its knowledge after
                reasonable inquiry, the systems and technology utilized to
                operate the Content Partner Service (including, without
                limitation, order fulfillment systems relating to products sold
                by Content Partner, if any) are compliant with the following
                Year 2000 requirements: (a) the occurrence in or use by such
                systems of dates before, on or after

                                      -14-
<PAGE>   15

                January 1, 2000 will not adversely affect the performance of
                such systems with respect to date-dependent data, computations,
                output, or other functions (including, without limitations,
                calculating, comparing and sequencing); and (b) such systems
                will not abnormally end or provide invalid or incorrect results
                as a result of date dependent data.

        10.3    BVIG. BVIG represents, warrants and covenants to Content Partner
                that its entry into this Agreement does not violate any
                agreement with any other party, that it has the full right,
                power and authority to enter into this Agreement and to perform
                the acts required of it hereunder, and that BVIG Content will
                not (a) violate any laws or any rights of any third parties,
                including, but not limited to, such violations as infringement
                or misappropriation of any copyright, patent, trademark, trade
                dress, trade secret, music, image, or other proprietary or
                property right, false advertising, unfair competition,
                defamation, invasion of privacy or publicity rights, moral or
                otherwise, or rights of celebrity, violation of any
                antidiscrimination law or regulation, or any other right of any
                person or entity; or (b) contain any material that is: unlawful,
                harmful, fraudulent, threatening, abusive, harassing,
                defamatory, vulgar, obscene, profane, hateful, racially, or
                ethnically objectionable, including, without limitation, any
                material that supports, promotes or otherwise encourages
                wrongful conduct that would constitute a criminal offense, give
                rise to civil liability, or otherwise violate any applicable
                local, state, national or international laws. As used herein,
                "BVIG Content" means any content on the Disney.com and
                Family.com pages where Content is distributed that has been
                authored and created solely by BVIG.

        10.4    Infoseek. Except with respect to the litigation involving
                Goto.com which has previously been disclosed to Content Partner,
                Infoseek represents, warrants and covenants to Content Partner
                that its entry into this Agreement does not violate any
                agreement with any other party, that it has the full right,
                power and authority to enter into this Agreement and to perform
                the acts required of it hereunder, and that Infoseek Content
                will not (a) violate any laws or any rights of any third
                parties, including, but not limited to, such violations as
                infringement or misappropriation of any copyright, patent,
                trademark, trade dress, trade secret, music, image, or other
                proprietary or property right, false advertising, unfair
                competition, defamation, invasion of privacy or publicity
                rights, moral or otherwise, or rights of celebrity, violation of
                any antidiscrimination law or regulation, or any other right of
                any person or entity; or (b) contain any material that is:
                unlawful, harmful, fraudulent, threatening, abusive, harassing,
                defamatory, vulgar, obscene, profane, hateful, racially, or
                ethnically objectionable, including, without limitation, any
                material that supports, promotes or otherwise encourages
                wrongful conduct that would constitute a criminal offense, give
                rise to civil liability, or otherwise violate any applicable
                local, state, national or international laws. As used herein,
                "Infoseek Content" means any content on the GO Wrapper that has
                been authored and created solely by Infoseek.

ARTICLE 11      LIMITATION OF LIABILITY; DISCLAIMER

        11.1    NO CONSEQUENTIAL DAMAGES. EXCEPT FOR A PARTY'S LIABILITY FOR
                THIRD PARTY CLAIMS AS SPECIFIED IN ARTICLE 15 BELOW, OR A
                PARTY'S BREACH OF ARTICLE 9, OR DAMAGES ARISING FROM PERSONAL
                INJURY, IN NO EVENT SHALL A PARTY HERETO OR ITS AFFILIATES BE
                LIABLE TO ANOTHER PARTY HERETO OR ITS AFFILIATES FOR ANY
                SPECIAL, INDIRECT, CONSEQUENTIAL OR EXEMPLARY DAMAGES OF ANY
                NATURE, EVEN IF SUCH PARTY SHALL HAVE BEEN ADVISED OF THE
                POSSIBILITY OF SUCH DAMAGES. THE FOREGOING SHALL APPLY
                REGARDLESS OF THE NEGLIGENCE OR OTHER FAULT OF A PARTY HERETO
                AND REGARDLESS OF WHETHER SUCH LIABILITY SOUNDS IN CONTRACT,
                NEGLIGENCE, TORT, STRICT LIABILITY OR ANY OTHER THEORY OF
                LIABILITY.

                                      -15-
<PAGE>   16

        11.2    DISCLAIMER. EXCEPT AS EXPRESSLY SET FORTH IN ARTICLE 10, NO
                PARTY HERETO MAKES ANY, AND EACH PARTY ACKNOWLEDGES THAT EACH
                OTHER PARTY HAS NOT MADE ANY, AND HEREBY SPECIFICALLY DISCLAIMS
                ANY, REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED,
                REGARDING GO NETWORK, THE CONTENT PARTNER SERVICE, THE CONTENT,
                OR THE OPERATION OF THE CONTENT ON GO NETWORK, INCLUDING, BUT
                NOT LIMITED TO ANY IMPLIED WARRANTY OF MERCHANTABILITY OR
                FITNESS FOR A PARTICULAR PURPOSE.

ARTICLE 12      TERM AND TERMINATION

        12.1    Term. This Agreement shall be effective on the Effective Date
                and shall continue in force for an initial term ending three (3)
                years from the Effective Date (the "Initial Term"). Upon prior
                mutual written agreement, the term of this Agreement may be
                renewed at the end of the Initial Term and each anniversary date
                thereafter for one (1) year renewal terms.

        12.2    Termination. This Agreement may be terminated as follows:

                a.      For Breach. Content Partner, on the one hand, and the GO
                        Entities, on the other hand, will have the right to
                        terminate this Agreement upon thirty (30) days prior
                        written notice if a GO Entity, on one hand, or Content
                        Partner, on the other hand, is in default of any
                        obligation herein, including failure of Content Partner
                        to provide the Content, and such breach is incapable of
                        being cured within thirty (30) days, or if such breach
                        is capable of cure within thirty (30) days, such breach
                        is not cured within thirty (30) days (or fourteen (14)
                        days with respect to any default in any payment
                        obligation) after receipt of written notice of such
                        default from the non-defaulting party/parties. The
                        non-defaulting party/parties may authorize an additional
                        cure period in its/their sole discretion.

                b.      Performance.

                        i.      By Content Partner. If the Content Partner
                                Service or GO Network-Wrapped Pages hosted by
                                Content Partner do not meet the following
                                performance standards (which shall be measured
                                by the GO Entities), and such failure is not due
                                to force majeure events or the failure of any
                                third party services, hardware, software or
                                telecommunications systems not controlled by
                                Content Partner, one or both of the GO Entities
                                shall notify the Content Partner in writing and
                                Content Partner shall cure the breach within 24
                                hours. In the event of more than 3 performance
                                failures pursuant to this Section 12.2.b.i in
                                any 30 day period, the GO Entities shall have
                                the right to terminate, without providing an
                                opportunity to cure. Termination of this
                                Agreement shall be the GO Entities' sole remedy
                                for such performance failures. The performance
                                standards are as follows:

                                A.      Uptime/Downtime. Excluding maintenance
                                        downtime, the Content Partner Service
                                        and GO Network-Wrapped Pages hosted by
                                        Content Partner will have a minimum
                                        uptime operation of 99.4 percent
                                        (downtime of 0.6 percent) measured
                                        quarterly. Downtime shall mean any 30
                                        second interval in which the Content
                                        Partner Service is not able to process
                                        queries.

                                B.      Unscheduled Downtime Limits. The Content
                                        Partner Service and GO Network-Wrapped
                                        Pages hosted by Content Partner will not
                                        have aggregate unscheduled downtime
                                        exceeding 15 hours per quarter.

                                      -16-
<PAGE>   17

                                C.      Maintenance Downtime. The Content
                                        Partner Service and GO Network-Wrapped
                                        Pages hosted by Content Partner may be
                                        disabled for up to 3 hours per month for
                                        maintenance. All maintenance downtimes
                                        will occur between 9:00 p.m. and 6:00
                                        a.m. Pacific time (Standard or Daylight
                                        as applicable).

                        ii.     By the GO Entities. If the pages in the GO
                                Network hosted by Infoseek or BVIG which
                                prominently display Content (the "GO-Hosted
                                Pages") do not meet the following performance
                                standards and such failure is not due to force
                                majeure events or the failure of any third party
                                services, hardware, software or
                                telecommunications systems not controlled by the
                                GO Entity hosting the GO-Hosted Pages, Content
                                Partner notify the GO Entity hosting the
                                GO-Hosted Pages in writing and such GO Entity
                                shall cure the breach within 24 hours. In the
                                event of more than 3 performance failures
                                pursuant to this Section 12.2.b.ii in any 30 day
                                period, Content Partner shall have the right to
                                terminate, without providing an opportunity to
                                cure. Termination of this Agreement shall be
                                Content Partner's sole remedy for such
                                performance failures. The performance standards
                                are as follows:

                                A.      Uptime/Downtime. Excluding maintenance
                                        downtime, the GO-Hosted Pages will have
                                        a minimum uptime operation of 99.4
                                        percent (downtime of 0.6 percent)
                                        measured quarterly. Downtime shall mean
                                        any 30 second interval in which the
                                        GO-Hosted Pages are not able to process
                                        queries.

                                B.      Unscheduled Downtime Limits. The
                                        GO-Hosted Pages will not have any
                                        aggregate unscheduled downtime exceeding
                                        15 hours per quarter.

                                C.      Maintenance Downtime. The GO-Hosted
                                        Pages may be disabled for up to 3 hours
                                        per month for maintenance.

        12.3    Effect of Termination.

                a.      Transition Period. At least ninety (90) days prior to
                        termination, the parties will effect the following
                        transition process:

                        i.      The parties will inventory all material online
                                Content being exchanged and will jointly draft a
                                Content transition plan for material Content
                                Partner Content that will not remain on the GO
                                Network beyond the termination of the Agreement.

                        ii.     The parties will inventory any products and
                                promotions that have been jointly developed and
                                (A) agree upon a termination date by which such
                                products can no longer be sold and promotions
                                can no longer run, respectively.

                        iii.    Either party holding any surplus product or
                                promotional inventory bearing Trademarks, or
                                other copyrighted material of the other parties
                                will destroy such product or promotional
                                inventory within 30 days of termination of this
                                Agreement unless mutually agreed.

                        iv.     Content Partner will make one final transfer of
                                all the names and email addresses of Content
                                Partner Users (in accordance with and as
                                described in Section 7.2).

                a.      Survival. The following provisions of this Agreement
                        shall survive the termination or expiration of this
                        Agreement: Article 1, Article 2, Section 4.8, Section
                        7.2.a

                                      -17-
<PAGE>   18

                        (first sentence and last two sentences) and Section
                        7.2.b, Article 8: Fees and Payments (as to fees accrued
                        prior to termination or expiration), Article 9:
                        Confidential Information, Article 10: Representations
                        and Warranties (as to claims arising prior to
                        termination or expiration or claims based on events
                        arising prior to termination or expiration), Article 11:
                        Limitation of Liability; Disclaimer, Section 12.3: Term
                        and Termination - Effect of Termination, Article 14:
                        Publicity (other than first two sentences), Article 15:
                        Indemnification and Article 16: General Terms and
                        Conditions.

                b.      Return of Materials. Upon the termination or expiration
                        of this Agreement, each party shall (i) promptly return
                        all Confidential Information, and other information,
                        documents, manuals and other materials belonging to the
                        other parties, except as may be otherwise provided in
                        this Agreement; and (ii) promptly remove the other
                        parties' content, branding, links, and any other
                        material provided under this Agreement.

ARTICLE 13      FORCE MAJEURE

        No party hereto will be liable for delay or default in the performance
        of its obligations under this Agreement (other than for non-payment) if
        such delay or default is caused by conditions beyond its reasonable
        control, including, but not limited to, fire, flood, accident,
        earthquakes, telecommunications line failures, storm, acts of war, riot,
        government interference, strikes and/or walk-outs. In the event of a
        force majeure event which lasts longer than thirty (30) days, a party
        not experiencing the force majeure event may terminate this Agreement
        upon prior written notice to the other parties.

ARTICLE 14      PUBLICITY

        The parties will draft a joint press release to announce the execution
        of this Agreement to be issued at a mutually agreed upon time. The GO
        Entities will use commercially reasonable efforts to approve such joint
        press release for issuance within one week of the Effective Date. Except
        as expressly set forth herein or as described on Appendix G, Content
        Partner shall not issue or permit the issuance of any press release or
        publicity regarding or grant any interview, or make any public
        statements whatsoever concerning, this Agreement, GO Network or the GO
        Entities (or their respective Affiliates) without prior coordination
        with and written approval from the GO Entities, which approval may be
        granted or withheld in such GO Entity's sole discretion. Except as
        expressly set forth herein, the GO Entities shall not issue or permit
        the issuance of any press releases or publicity regarding, or grant any
        interview, or make any public statements whatsoever concerning this
        Agreement or Content Partner without prior coordination with and written
        approval from Content Partner, which approval may be granted or withheld
        in Content Partner's sole discretion. All Content Partner endorsements
        and public statements concerning this Agreement must receive the GO
        Entities' prior review and approval; provided however that all items
        attached hereto as Appendix G shall be deemed approved. Notwithstanding
        the foregoing, Content Partner shall not state or imply, in
        advertisements, writings, or otherwise, that a GO Entity or its
        respective Affiliates endorse Content Partner's products or services or
        any other product or service.

ARTICLE 15      INDEMNIFICATION

                                      -18-
<PAGE>   19

        15.1    Content Partner. Content Partner agrees to defend, indemnify and
                hold the GO Entities and their respective officers, directors,
                agents, employees, and Affiliates harmless from and against any
                and all claims, demands, liabilities, actions, judgments, and
                expenses, including reasonable fees and expenses of attorneys,
                paralegals and other professionals, arising out of or related to
                (i) any breach or alleged breach of any of Content Partner's
                representations and warranties set forth in Section 10.1; (ii)
                any injury to person or property caused by any products or
                services sold by Content Partner, or any User's use of or
                reliance on the Content; (iii) any injury to person or property
                caused by any products or services sold through the Content;
                (iv) any other claim with respect to Content Partner, the
                Content, or products or services sold by or through Content
                Partner or its agents, or (v) Content Partner's sales or
                marketing practices. Content Partner shall bear full
                responsibility for the defense (including any settlements) of
                any such claim; provided, however, that (a) Content Partner
                shall keep the GO Entities (as applicable) informed of, and
                consult with the GO Entities (as applicable) in connection with,
                the progress of such litigation or settlement; and (b) Content
                Partner shall not have any right, without the written consent of
                the Go Entities (as applicable), to settle any such claim if
                such settlement arises from or is part of any criminal action,
                suit or proceeding or contains a stipulation to or admission or
                acknowledgment of, any liability or wrongdoing (whether in
                contract, tort or otherwise) on the part of the GO Entities (as
                applicable) or their respective Affiliates or otherwise requires
                the GO Entities (as applicable) or their respective Affiliates
                to take or refrain from taking any material action (such as the
                payment of fees).

        15.2    BVIG. BVIG agrees to defend, indemnify and hold Content Partner
                and its officers, directors, agents and employees harmless from
                and against any and all claims, demands, liabilities, actions,
                judgments, and expenses, including reasonable fees and expenses
                of attorneys, paralegals and other professionals, arising out of
                or related to any breach or alleged breach of any of BVIG's
                representations and warranties set forth in Section 10.3. BVIG
                shall bear full responsibility for the defense (including any
                settlements) of any such claim; provided, however, that (a) BVIG
                shall keep Content Partner informed of, and consult with Content
                Partner in connection with, the progress of such litigation or
                settlement; and (b) BVIG shall not have any right, without
                Content Partner's written consent, to settle any such claim if
                such settlement arises from or is part of any criminal action,
                suit or proceeding or contains a stipulation to or admission or
                acknowledgment of, any liability or wrongdoing (whether in
                contract, tort or otherwise) on the part of Content Provider or
                otherwise requires Content Partner to take or refrain from
                taking any material action (such as the payment of fees).

        15.3    Infoseek. Infoseek agrees to defend, indemnify and hold Content
                Partner and its officers, directors, agents and employees
                harmless from and against any and all claims, demands,
                liabilities, actions, judgments, and expenses, including
                reasonable fees and expenses of attorneys, paralegals and other
                professionals, arising out of or related to any breach or
                alleged breach of any of Infoseek's representations and
                warranties set forth in Section 10.4. Infoseek shall bear full
                responsibility for the defense (including any settlements) of
                any such claim; provided, however, that (a) Infoseek shall keep
                Content Partner informed of, and consult with Content Partner in
                connection with, the progress of such litigation or settlement;
                and (b) Infoseek shall not have any right, without Content
                Partner's written consent, to settle any such claim if such
                settlement arises from or is part of any criminal action, suit
                or proceeding or contains a stipulation to or admission or
                acknowledgment of, any liability or wrongdoing (whether in
                contract, tort or otherwise) on the part of Content Provider or
                otherwise requires Content Partner to take or refrain from
                taking any material action (such as the payment of fees).

ARTICLE 16      GENERAL TERMS AND CONDITIONS

                                      -19-
<PAGE>   20

        16.1    Independent Contractors. The parties to this Agreement are
                independent contractors. No party hereto is an agent,
                representative or partner of the other parties hereto. No party
                hereto shall have any right, power or authority to enter into
                any agreement for or on behalf of, or to incur any obligation or
                liability for, or to otherwise bind, the other parties hereto.
                This Agreement shall not be interpreted or construed to create
                an association, joint venture, co-ownership, co-authorship, or
                partnership among the parties or to impose any partnership
                obligation or liability upon any other party hereto.

        16.2    No Assignment. No party hereto shall assign, sublicense or
                otherwise transfer (voluntarily, by operation of law, through a
                change of control or otherwise) this Agreement or any right,
                interest or benefit under this Agreement, without the prior
                written consent of the other parties hereto; provided, however,
                that a party hereto may assign this Agreement to any entity that
                acquires all or substantially all of the assets or shares of
                such party; provided that the acquiring entity is not (i) a
                GO.com Competitor in the case of the acquisition of Content
                Partner or (ii) a Content Partner Competitor in the case of the
                acquisition of one or both of the GO Entities. Any attempted
                assignment, sublicense or transfer by a party in derogation
                hereof shall be null and void. Subject to the foregoing, this
                Agreement shall be fully binding upon, inure to the benefit of
                and be enforceable by the parties hereto and their respective
                successors and assigns.

        16.3    No Modifications. No change, amendment or modification of any
                provision of this Agreement or waiver of any of its terms will
                be valid unless set forth in writing and signed by the party to
                be bound thereby.

        16.4    Governing Law. This Agreement shall be interpreted, construed
                and enforced in all respects in accordance with the laws of the
                State of California. Each party hereto irrevocably consents to
                the exclusive jurisdiction of any state or federal court for or
                within Santa Clara County, California over any action or
                proceeding arising out of or related to this Agreement, and
                waives any objection to venue or inconvenience of the forum in
                any such court.

        16.5    No Waiver. The failure of a party to insist upon or enforce
                strict performance by another party of any provision of this
                Agreement or to exercise any right under this Agreement shall
                not be construed as a waiver or relinquishment to any extent of
                such party's right to assert or rely upon any such provision or
                right in that or any other instance; rather the same shall be
                and remain in full force and effect.

        16.6    Notices. Any notice, approval, request, authorization, direction
                or other communication under this Agreement shall be given in
                writing, will reference this Agreement, and shall be deemed to
                have been delivered and given (a) when delivered personally; (b)
                three (3) business days after having been sent by registered or
                certified U.S. mail, return receipt requested, postage and
                charges prepaid; or (c) one (1) business day after deposit with
                a commercial overnight courier, with written verification of
                receipt. All communications will be sent to the addresses set
                forth below or to such other address as may be designated by a
                party by giving written notice to the other parties pursuant to
                this Section 16.6.

                If to BVIG:                        If to Content Partner:
                Buena Vista Internet Group         Pets.com, Inc.
                500 South Buena Vista Street       435 Brannan Street
                Burbank, CA 91521-0607             San Francisco, CA 94107
                Attention: Legal Department        Attention: President
                Tel: (818) 553-6006                Tel: (415) 222-9999

                If to Infoseek:
                Infoseek Corporation

                                      -20-
<PAGE>   21

                1399 Moffett Park Drive
                Sunnyvale, CA 94089-1134
                Attention: Legal Department
                Tel: (408) 543-6000

        16.7    Entire Agreement. This Agreement and the Appendices attached
                hereto and incorporated herein by reference constitutes the
                entire agreement between the parties and supersede any and all
                prior agreements or understandings between the parties with
                respect to the subject matter hereof. No party hereto shall be
                bound by, and each party specifically objects to, any term,
                condition or other provision or other condition which is
                different from or in addition to the provisions of this
                Agreement (whether or not it would materially alter this
                Agreement) and which is proffered by another party hereto in any
                purchase order, correspondence or other document, unless the
                party to be bound thereby specifically agrees to such provision
                in writing.

        16.8    Headings/Construction. The headings used in this Agreement are
                for convenience only and are not to be construed to have legal
                significance. In the event that any provision of this Agreement
                conflicts with the law under which this Agreement is to be
                construed or if any such provision is held invalid by a court
                with jurisdiction over the parties to this Agreement, such
                provision shall be deemed to be restated to reflect as nearly as
                possible the original intentions of the parties in accordance
                with applicable law, and the remainder of this Agreement shall
                remain in full force and effect.

        16.9    Counterparts; Facsimile Signatures. This Agreement may be
                executed in counterparts which taken together shall be regarded
                as one and the same Agreement. A party's facsimile signature
                will be deemed a binding acceptance of this Agreement by such
                party.

BUENA VISTA INTERNET GROUP                   PETS.COM, INC.

By:  /s/ Mort Marcus                         By:  /s/ Paul Manca
   -------------------------------              --------------------------------
     Authorized Signature                         Authorized Signature

Print Name:   Mort Marcus                    Print Name:  Paul Manca
           -----------------------                      ------------------------

Title:                                       Title:  CFO
      ----------------------------                 -----------------------------

Date:                                        Date:  1/17/00
     -----------------------------                ------------------------------

INFOSEEK CORPORATION

By: /s/ Mort Marcus
   -------------------------------
    Authorized Signature

                                      -21-
<PAGE>   22

Print Name:   Mort Marcus
           -----------------------
Title:
      ----------------------------
Date:
     -----------------------------

                                      -22-
<PAGE>   23

                                   APPENDIX A

                                     CONTENT

        "Content" shall include but not be limited to:
        -       Dog and cat related articles mutually agreed upon by Content
                Partner and Disney.com
        -       Content Partner searchable database of articles mutually agreed
                upon by Content Partner and Disney.com
        -       Content Partner community message boards (moderated prior to
                delivery to Disney.com)

        As mutually agreed, the GO Entities and Content Partner may also share
        other Content and tools, including but not limited to: chat, e-mail,
        user reviews, live broadcasts and web casts.

        Content Partner will grant the GO Entities with access to a significant
        portion of the content from the Content Partner Service in a mutually
        agreeable delivery format and timeframe. Use of such content by the GO
        Entities will be subject to Section 6.1.

<PAGE>   24

                                   APPENDIX C

                                ABC MEDIA RIGHTS

Terms of ABC Media Rights. For purposes of this Agreement, "ABC Media Rights"
shall mean the right to place advertising on ABC, Inc. broadcast properties in
an aggregate amount of Twelve Million Three Hundred Forty Thousand Two Hundred
Six Dollars and Forty-Five Cents ($12,340,206.45) over the period which begins
on the Effective Date and ends three (3) years later, subject to the terms and
conditions set forth in this Agreement and the Standard Terms and Conditions for
ABC Television Network Sponsorship Contracts and any other standard advertising
terms and conditions used by a particular broadcast property ("ABC Standard
Terms").

        a.      Content Partner acknowledges that there are standard integration
                charges on the ABC network for every unit that airs regardless
                of commercial length. Standard integration charges are currently
                $470/spot during prime time and $235/spot in other day parts.
                ABC affiliates may have similar charges. Integration charges are
                subject to change.

        b.      The GO Entities will use commercially reasonable efforts to work
                with Content Partner and ABC to optimize Content Partner's reach
                and frequency to [*] ages [*] with [*] ages [*].

        c.      Content Partner acknowledges that the GO Entities may not
                purchase media for Content Partner further out than one year in
                advance. Content Partner acknowledges and understands that most
                ABC, Inc. properties sell their product on a broadcast year or a
                calendar year basis so Content Partner may be limited in the
                time frames within which it may obtain advertising. For example,
                Content Partner may not be able to obtain advertising from most
                divisions for January 2001 in March 2000 even though such dates
                are less than one year apart.

        d.      Content Partner's use of the ABC Media Rights shall be subject
                to availability of inventory. In addition, Content Partner may
                not exercise such rights for greater than $5 million worth of
                media value in any given quarter nor less than $2 million worth
                of media value in any given year during the Initial Term.

        e.      Content Partner will be charged marketplace rates when
                exercising its ABC Media Rights. The GO Entities will use
                reasonable best efforts to obtain marketplace rates at least as
                favorable as those given to third parties making similar media
                purchases.

* CERTAIN CONFIDENTIAL INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED
SEPARATELY WITH THE SEC.
<PAGE>   25

                                   APPENDIX D

                       FORMS OF ADVERTISING AGREEMENT AND
                         ADVERTISING INSERTION ORDER AND
                          SCHEDULE OF ADVERTISING FEES

D-1: FORM OF ADVERTISING AGREEMENT

Advertising Placement Standards
- All ad content must comply with Buena Vista Internet Group's (BVIG)
"Guidelines for Advertising". Copies may be obtained from your sales
representative.
- BVIG must review all ad content prior to acceptance and may accept or reject
such content at its sole discretion.

Submission of Advertising Insertion Orders and Ad Content
- All requests for ad and sponsorship placements must be submitted to BVIG by
fax.
- All orders must be received no later than five (5) working days prior to the
first date in the requested ad flight.
- Any Insertion Order involving third-party ad serving and/or custom technology
must be received by BVIG no later than ten (10) working days prior to the first
date in the requested ad flight.
- All ad content must be received by BVIG no later than the due date in the
Insertion Order or, if no date is specified, five (5) working days prior to the
start of the ad flight.
- All Insertion Orders and ad content are to be properly labeled and submitted
to:

         Ad Sales Operations Manager
         Buena Vista Internet Group
         19 East 34th Street, 6th Floor
         New York, NY 10016
         ads@disneyonline.com
         Ph: (212) 448-4815
         Fax: (212) 448-4848

- IN THE EVENT THAT NEW AND/OR UPDATED AD CONTENT IS NOT RECEIVED BY BVIG PRIOR
TO THE DUE DATE IN THE APPLICABLE INSERTION ORDER, BVIG MAY RUN PREVIOUS AD
MATERIAL IN ORDER TO MEET ITS IMPRESSION DELIVERY OBLIGATIONS. ALL NEW AND/OR
UPDATED AD CONTENT IS SUBJECT TO THE SAME TERMS AND CONDITIONS AS THE PREVIOUS
AD CONTENT.

Order Confirmation/Acceptance

- Insertion Order acceptance is subject to ad space availability at the time of
receipt.
- BVIG cannot guarantee an on-time start for an ad flight where the Insertion
Order was received past the Insertion Order closing date for the desired ad
flight period or where the ad content is received past its due date. If the
Insertion Order or ad content is late, BVIG may, at its sole discretion, reduce
the size of the impression buy, shorten or extend the term of the ad flight,
and/or postpone or cancel the Insertion Order without liability.
- Insertion Order acceptance is subject to credit approval. In the event that
Advertiser lacks an adequate credit history, there may be a delay in the order
acceptance process and the start of the ad flight.
- BVIG will issue Advertiser a fax confirmation of each Insertion Order (which
shall be a copy of the Insertion Order initialed by BVIG authorized personnel)
no later than one (1) working day after receipt of the order. Advertiser shall
initial and date the confirmation notice. Regardless, if Advertiser does not
object to the confirmation notice within two (2) working days after receipt, the
confirmation notice shall be deemed to have been accepted as the final Insertion
Order of record. The confirmation notice shall be sent to both Advertiser and
its designated agency, if any.
- BVIG will use commercially reasonable best efforts to deliver the requested
number of ad impressions in the agreed- upon date range. BVIG shall determine
actual ad placements and rotations in its sole discretion but shall use
commercially reasonable best efforts to spread ad buy impression volumes evenly
across the course of the ordered ad flights.
- There will be no refund for undelivered ad impressions at the end of an ad
flight. If the requested number of ad impressions has not been delivered in the
agreed-upon date range (as modified for late ad content delivery), BVIG shall
deliver the balance beyond the end of the ad flight until the ordered total is
delivered. There will be no additional charge to Advertiser for such delivery.

PRODUCTION REQUIREMENTS

- All ad content must comply with BVIG's Advertising Technical Specifications,
if ad banners, or with the technical requirements described in the Sponsorship
Production Request and Sponsorship Terms, if a sponsorship. Copies are available
from your sales representative.
- Any costs incurred by BVIG to bring Advertiser's ad content into compliance
will be billed to Advertiser as a non-commissionable production cost.

FULL DISCLOSURE OF AD CONTENT AND HOW IT WILL BE SERVED

<PAGE>   26

- Advertiser shall provide to BVIG a complete and accurate representation of how
all ad content will be served to BVIG site visitors. Advertiser shall also
disclose any content or technology outside of the ad content itself that may be
served to a BVIG site visitor, such as server "cookies" or other methods for
tagging or labeling a BVIG site visitor.
- Advertiser shall disclose to BVIG any error messages that a BVIG site visitor
may see, such as browser notices requesting user acceptance of a server "cookie"
or any copy that may appear if an image is not successfully downloaded.
- Advertiser shall respond to all BVIG questions in a timely manner. BVIG may
delay or suspend delivery of ad content until all BVIG technical and
non-technical issues are resolved.

FULL DISCLOSURE OF HOW VISITOR DATA WILL BE COLLECTED, REPORTED, AND DISTRIBUTED
- Advertiser will submit to BVIG in writing a clear and accurate description of
what specific data will be collected by Advertiser or any third-party server
from BVIG Site visitors who view or click on Advertiser's ad content, how and
when such data will be collected, and how such data will be used or distributed.
- Advertiser shall respond to all BVIG questions regarding Visitor Data
collection and use in a timely manner. BVIG may delay or suspend delivery of ad
content until all BVIG data issues are resolved.
- Advertiser acknowledges that if Advertiser's proposed or actual use of visitor
data conflicts with BVIG's data policies, BVIG may reject or cancel the
Insertion Order in its sole discretion.

QUALITY ASSURANCE (QA)
- Advertiser is responsible for checking the ad content when it is first posted
on the BVIG sites and must notify BVIG of any problems or concerns within
seventy-two (72) hours after such posting. Failure to notify BVIG within that
time period will be deemed Advertiser's approval of the ad content as posted.
- BVIG is not responsible for ensuring that ad content is served as intended by
Advertiser and matters such as color corrections, proper animation, and degree
of sound quality are strictly Advertiser's responsibility.
- BVIG is not responsible for any incorrect click-through URLs or ad banner
referring URLs submitted by Advertiser or for broken text links where a
click-through URL leads to an error message for the user.

ADVERTISER RESPONSIBILITY FOR AD CONTENT
- Advertiser shall own or have all proper authorizations, permissions, and
licenses for the use of the ad content and any trademarks and logos therein, as
contemplated under the Insertion Order and BVIG Advertising Policies. Advertiser
shall be solely responsible for and pay all rights, public performance, and
other fees associated therewith.
- Advertiser shall indemnify, defend, and hold BVIG and its affiliates harmless
from any and all claims, judgments, damages, losses, expenses (including
reasonable attorneys' fees and expenses), and other liabilities related in any
way to, directly or indirectly, (1) any ad content provided by Advertiser and
posted on the BVIG sites, (2) Advertiser's failure to pay any rights, public
performance, or other fees associated with the ad content, (3) the delivery to
BVIG Site visitors by Advertiser or on its behalf of any content or technology
outside the ad content itself, (4) the pages and sites to which the ad content
links, or (5) any products sold through the ad content or the Web pages or sites
to which it links. Advertiser shall bear full responsibility for the defense
(including any settlements) of any such claim; provided, however, that (a)
Advertiser shall keep BVIG informed of and consult with BVIG in connection with
the progress of such litigation or settlement; and (b) Advertiser shall not have
any right, without BVIG's written consent, to settle any such claim if such
settlement arises from or is part of any criminal action, suit, or proceeding or
contains a stipulation to or admission or acknowledgment of any liability or
wrongdoing (whether in contract, tort or otherwise) on the part of BVIG or any
BVIG affiliate.

MULTIPLE AD CREATIVES
- Advertiser may rotate up to four (4) different ad creatives over the course of
a given ad flight.
- BVIG may in its sole discretion permit Advertiser to run more than four (4)
different creative versions over the course of an ad flight. In such event,
Advertiser shall pay to BVIG BVIG's then-current non-commissionable ad
management fee for each additional ad creative.

INVOICING AND PAYMENT TERMS
- BVIG shall issue written invoices to Advertiser (or its designated agency) for
all amounts due. Payment in full in US dollars is due to BVIG no later than
thirty (30) days from the date of the invoice. An interest charge equal to one
and one-half percent (1.5%) per month or the highest legal rate, whichever is
less, will be applied to unpaid amounts past due.
- In a case where the ad flight exceeds one calendar month in length, BVIG may
issue multiple invoices. For example, a six-month ad flight may result in six
invoices, each for a one-month span.
- Advertiser's payment is due and payable within the period described above,
regardless of any change in Advertiser's designated agency.
- Insertion Orders for additional ad or sponsorship buys will not be accepted
when Advertiser has a balance due that has been outstanding for ninety (90)
days. BVIG may also delay the start of a confirmed Insertion Order or suspend or
cancel delivery of any Insertion Order in progress until full payment is
received against such outstanding balance.
- In the event of nonpayment, Advertiser and its designated agency shall be
jointly and severally liable for any unpaid amounts. BVIG's rendering an invoice
to Advertiser's agency shall not release Advertiser in the event the agency does
not pay the invoice. Advertiser's payment to its agency shall not constitute
payment to BVIG unless BVIG actually receives the payment. In the event of
nonpayment, BVIG may set off any amounts due BVIG against any amounts due from
BVIG to Advertiser or its agency, or may set off such amounts against any ad
impressions to be delivered by BVIG.

AD REPORTING
- BVIG will report ad impressions delivered and related click yield to
Advertiser in a timely manner. The information to be tracked by BVIG and/or
reported to Advertiser shall be determined by BVIG at its sole discretion. All
such information shall be deemed BVIG Confidential Information and, except for
Advertiser's internal research purposes, such information may not be used by
Advertiser for

<PAGE>   27

any purpose. Advertiser shall not disclose such information to any third party
without BVIG's prior written consent, which may be granted or withheld at BVIG's
sole discretion.

- Advertiser agrees BVIG's internal reporting is the official basis for
measuring the delivery of ad impressions and related click yields and shall be
deemed conclusive.
- BVIG owns and shall retain all rights, title and interest in all traffic data
and customer data collected by BVIG and Advertiser shall have no right to obtain
or use such data.
- All reporting queries should be addressed to:

         Helen Brennan
         Ad Sales Operations Manager
         Buena Vista Internet Group
         19 East 34th Street, 6th Floor
         New York, NY 10016
         Ph: (212) 448-4815
         Fax: (212) 448-4848
         ads@disneyonline.com

- E-mail messages should be followed up with a telephone call.

ADS DELIVERED BY THIRD-PARTY SERVERS

- Advertiser may request that ad impressions be delivered via third-party
servers in place of BVIG servers. Advertiser (not its agency) must make the
request in writing to BVIG's Vice President of Advertising no later than ten
(10) working days prior to the first date of the ad flight. The request must be
accompanied by all relevant supporting documentation. All requests will be
reviewed on a case-by-case basis, with approval granted or withheld in BVIG's
sole discretion.
- Third-party ad servers must comply with all BVIG Advertising Policies and all
deadlines and terms within the Insertion Orders for the applicable ad content.
All ad content must be approved by BVIG before going live and may not be changed
without prior BVIG approval. Proposed changes must be submitted to BVIG for
review no less than five (5) working days in advance.
- The third-party, or whomever Advertiser designates, shall provide BVIG with
impression and click-through reports in a timely fashion; provided however, that
BVIG internal reporting shall remain the official basis for measuring the
delivery of ad impressions and related click yields and shall be deemed
conclusive. All third-party reports shall conform to industry standards.
- Advertiser shall provide BVIG with a default ad unit(s) that BVIG may serve
directly in the event of technical difficulties with the third-party server in
order to meet the terms of the Insertion Order.
- BVIG reserves the right to disapprove or withdraw its approval of any
third-party ad server at any time for any reason, in BVIG's sole discretion.
- Advertiser agrees and will, if BVIG requests, acknowledge in a separate
writing, that neither it, its ad agencies, its agent for operating the
third-party server, nor any other party known or unknown, will take data from
the third party server and use it in conjunction with any other data source or
sources to identify and/or label any BVIG site visitor as an individual entity.

THIRD-PARTY AD SERVER COMPLIANCE WITH TECHNICAL REQUIREMENTS
- Advertiser assumes all responsibility for its third-party servers' technical
service levels during the ad flight. Advertiser will pay for all impressions
allocated by BVIG's servers, whether or not the third party server actually
delivers them. BVIG is the final arbiter regarding the number of ad impressions
allocated by the BVIG servers.
- All ads served by third-party servers must completely load within seven (7)
seconds at a 28.8 kbps connection. BVIG will advise Advertiser of any additional
third-party server technical standards, such as speed and volume requirements.
- If BVIG determines that the speed of any third-party server's ad delivery
fails to meet BVIG's quality assurance standards, BVIG may stop serving the
applicable ad content.

<PAGE>   28

D-2: FORM OF ADVERTISING SALES INSERTION ORDER FORM

PACKAGES: (PLEASE CHECK APPROPRIATE BOX(es)

<TABLE>
<CAPTION>
BUSINESS ENTITY        WEB SITE        PACKAGE
<S>                   <C>              <C>                                      <C>
      DOL             Disney.com       Disney ROS ATF                           [ ]
                                       Disney ROS BTF                           [ ]
                                       Disney ROS 120x60                        [ ]
                                       Disney ROS ATF and BTF                   [ ]
                                       Disney ROS ATF and 120x60                [ ]
                                       Disney ROS ATF and BTF and 120x60        [ ]
                                       Disney Family ATF                        [ ]
                                       Disney Family BTF                        [ ]
                                       Disney Family 120x60                     [ ]
                                       Disney Family ATF and BTF                [ ]
                                       Disney Family ATF and 120x60             [ ]
                                       Disney Family ATF and BTF and 120x60     [ ]
                                       Disney Women ATF                         [ ]
                                       Disney Women BTF                         [ ]
                                       Disney Women 120x60                      [ ]
                                       Disney Women ATF and BTF                 [ ]
                                       Disney Women ATF and 120x60              [ ]
                                       Disney Women ATF and BTF and 120x60      [ ]
                                       Disney Kids ATF                          [ ]
                                       Disney Kids BTF                          [ ]
                                       Disney Kids 120x60                       [ ]
                                       Disney Kids ATF and BTF                  [ ]
                                       Disney Kids ATF and 120x60               [ ]
                                       Disney Kids ATF and BTF and 120x60       [ ]
                                       Disney Teens ATF Disney Teens BTF        [ ]
                                       Disney Teens 120x60                      [ ]
                                       Disney Teens ATF and BTF                 [ ]
                                       Disney Teens ATF and 120x60              [ ]
                                       Disney Teens ATF and BTF and 120x60      [ ]
</TABLE>

CUSTOM PACKAGE DESCRIPTION:

<PAGE>   29

PACKAGES CONTINUED: (PLEASE CHECK APPROPRIATE BOX(es)

<TABLE>
<CAPTION>
BUSINESS ENTITY              WEB SITE        PACKAGE
<S>                          <C>             <C>                                <C>
        ABC                  ABC.com         ABC Primetime Group                [ ]
                                             ABC Primetime Portal Group         [ ]
                                             ABC ROS Group                      [ ]
                                             ABC ROS Portal Group               [ ]
                                             ABC ROS w/o TGIF                   [ ]
                                             ABC ROS w/o Talk Shows             [ ]
                                             ABC Shopping                       [ ]
                                             ABC Shopping Portal                [ ]
                                             ABC Soaps                          [ ]
                                             ABC TGIF Group                     [ ]
                                             ABC Talk Shows                     [ ]
                                             ABC Test Group                     [ ]
                                             ABC The View                       [ ]
                                             ABC Women's Group (w/HP)           [ ]
                                             ABC Women's Group w/o HP           [ ]
</TABLE>

CUSTOM PACKAGE DESCRIPTION:

<TABLE>
<S>                    <C>                 <C>                                  <C>
        DOL            Family.com          Family ATF                           [ ]
                                           Family BTF                           [ ]
                                           Family 120x60                        [ ]
                                           Family ATF and BTF                   [ ]
                                           Family ATF and 120x60                [ ]
                                           Family ATF and BTF and 120x60        [ ]
                                           Family Shop                          [ ]
                                           Family 234x60 National               [ ]
                                           Family 234x60 Local                  [ ]
</TABLE>

CUSTOM PACKAGE DESCRIPTION:

<PAGE>   30

PACKAGES CONTINUED: (PLEASE CHECK APPROPRIATE BOX(es)

<TABLE>
<S>                                                <C>                          <C>
        GoRadio                                    WABC-AM                      [ ]
                                                   WPLJ-FM                      [ ]
                                                   KABC-AM                      [ ]
                                                   KLOS-FM                      [ ]
                                                   WLS-AM                       [ ]
                                                   WXCD-FM                      [ ]
                                                   KGO-AM                       [ ]
                                                   KSFO-AM                      [ ]
                                                   WMAL-AM                      [ ]
                                                   WRQX-FM                      [ ]
                                                   WJZW-FM                      [ ]
                                                   WBAP-AM                      [ ]
                                                   KSCS-FM                      [ ]
                                                   WJR-AM                       [ ]
                                                   WPLT-FM                      [ ]
                                                   WDRQ-FM                      [ ]
                                                   WKHX-FM                      [ ]
                                                   WYAY-FM                      [ ]
                                                   KQRS-FM                      [ ]
                                                   KXXR-FM                      [ ]
                                                   KZNT-FM                      [ ]
                                                   KZNZ-FM                      [ ]
                                                   KZNR-FM                      [ ]
        ABC Network Radio                          Tom Joyner                   [ ]
        Shows
                                                   Doug Banks                   [ ]
                                                   Paul Harvey                  [ ]

        Radio Disney.com                                                        [ ]
        ABC Local Net                                                           [ ]
</TABLE>

CUSTOM PACKAGE DESCRIPTION:

<PAGE>   31

D-3: FEES AND PAYMENTS

Content Partner will purchase Online Advertising in accordance with Article 3 of
the Agreement at a rate of $2 million during the first year in the Initial Term,
$3 million during the second year in the Initial Term and $4 million during the
third year in the Initial Term. The fees for such Online Advertising are payable
as follows unless otherwise mutually agreed:

-       for the first twelve months during the Initial Term, One Hundred
        Sixty-Six Thousand Six Hundred Sixty-Seven Dollars ($166,667) per month;
-       for months 13 through 24, Two Hundred Fifty Thousand Dollars ($250,000)
        per month; and
-       for months 25 through 36, Three Hundred Thirty-Three Thousand Three
        Hundred Thirty-Three Dollars ($333,333) per month.

Online Advertising fees shall be due and payable within thirty (30) days after
receipt of invoice sent to Content Partner at its address as set forth in
Section 16.6, Attention: Accounts Payable. The first invoice sent pursuant to
this Agreement shall be delivered no earlier than February 29, 2000.

Failure to pay the Online Fees as they become due shall result in a late fee of
one percent (1%) per month of the total monthly amount due until such payment is
made.

Content Partner will receive a fifteen percent (15%) discount off of the then
current rate card for any additional online advertising buys above the $2
million during the first year of the Initial Term, the $3 million during the
second year of the Initial Term and the $4 million during the third year of the
Initial Term described above.

<PAGE>   32

                                   APPENDIX E

                              PROJECTED IMPRESSIONS

             [This Appendix has not been finalized by the parties]
<PAGE>   33

                                   APPENDIX F

          CONTENT GUIDELINES AND ADVERTISING GUIDELINES FOR GO NETWORK

F-1: CONTENT GUIDELINES FOR GO NETWORK

All editorial and creative content, design and overall appearance and user
experience ("the Content") of the GO Network must be appropriate to the intended
user experience and to the content of The Walt Disney Company Sites, ESPN sites,
and ABC Sites that will have prominent positioning within GO Network.

Infoseek, at its discretion, may offer search results or directory listings that
may include links to content outside GO Network that might otherwise not be
appropriate.

What is clearly not appropriate

The following types of Content are clearly not appropriate to be on GO Network
or presented in any context that may create a direct or implied association with
The Walt Disney Company Sites:

-       Pornographic or obscene material;
-       Content whose primary purpose is to encourage gambling or betting (i.e.,
        poker or 21 card games, roulette, slot machines, etc.) other than sports
        fantasy games, or approved sweepstakes or games of skill or chance
        (certain card games are appropriate and may be included on Infoseek,
        i.e., solitaire, go fish, matching games, etc.);
-       Threatening (i.e., harassment, hate speech) material or content that
        promotes, encourages, describes, or provides instruction in conduct that
        would constitute a criminal offense or otherwise violates any law in
        jurisdictions where the products is marketed.
-       Content that is defamatory, illegal or infringes upon the privacy rights
        of any person or entity.

What may also be considered by Infoseek as inappropriate

Certain types of Content, unless offered in the format of an independent
observer providing objective, fair, accurate and impartial information (as may
be provided by a news site such as ABCNews.com), may be considered inappropriate
for GO Network if it involves, without limitation:

-       unauthorized copies, use or parodies of current or past Infoseek
        products or the products of its affiliates,
-       a direct or implied endorsement, affiliation or favored status with
        Infoseek, GO Network, ESPN, ABC or The Walt Disney Company;
-       inaccurate or misleading information;
-       unreasonable or highly unlikely claims;
-       highly controversial issues (politics, social issues, etc.);
-       death, crime, drugs or violence in an inappropriate context; or
-       involves an advertiser or content provider in a category where the
        privilege of exclusivity has previously been sold by Infoseek to a third
        party (for example, MBNA is the exclusive provider/advertiser for credit
        card products for GO Network).

Guidelines for Requests for User Information

Any solicitation or request for personal information from a user of GO Network
must be accompanied by the following:
-       a clear request that children below the age of 13 years seek parental
        permission before providing any information
-       a clear explanation to the user of how the information collected will be
        utilized
-       only certain functionality or premium content areas will require the
        user to submit personal information

<PAGE>   34

IMMEDIATELY UPON DETERMINING THAT CONTENT ON GO NETWORK DOES NOT MEET THESE
GUIDELINES, SUCH CONTENT WILL BE REMOVED FROM GO NETWORK.

These guidelines are subject to change by Infoseek.

F-2: ADVERTISING GUIDELINES FOR GO NETWORK

THE ADVERTISING ENVIRONMENT MUST BE APPROPRIATE IN THE CONTEXT OF THE GO
NETWORK. This "advertising environment" includes the ad unit itself, the
advertiser's web site and direct links off of it, the specific destination URL,
interstitial or buffer pages, and all other elements that define the guest's
online experience.

An advertising environment or advertising materials of the types enumerated in
the first grouping below will not be accepted and materials may also be
rejected, at the discretion of Infoseek

WHAT IS CLEARLY NOT APPROPRIATE?

-       HARD LIQUOR-RELATED (BROWN GOODS, WHITE GOODS, ETC)
-       TOBACCO-RELATED (CIGARETTES, CIGARS, PIPES, CHEWING TOBACCO, ETC)
-       GUNS/WEAPONS-RELATED (FIREARMS, BULLETS, ETC)
-       DRUGS-RELATED (MARIJUANA, ETC)
-       GAMBLING-RELATED (CASINOS, LOTTERIES, ETC)
-       PORNOGRAPHIC-RELATED (SEX SITES)
-       CRIME-RELATED (DEALING WITH THE NOTORIOUS)
-       DEATH-RELATED (FUNERAL HOMES, MORTUARIES)
-       GRAPHIC VIOLENCE (INCLUDING CERTAIN TYPES OF GAME SITES)

WHAT MAY ALSO BE CONSIDERED BY INFOSEEK AS INAPPROPRIATE?

-       INVOLVES WHAT INFOSEEK CONSIDERS TO BE A DIRECT BUSINESS COMPETITOR OF
        GO NETWORK.
-       INVOLVES UNAUTHORIZED OR UNAPPROVED USE OF GO NETWORK CREATIVE ASSETS
        (INCLUDING ESPN TALENT, ABC LOGOS, DISNEY CHARACTERS, MOVIE LOGOS, THEME
        PARK IMAGERY, NAMES AND MARKS USED IN GO NETWORK).
-       INVOLVES AN ADVERTISER IN A CATEGORY WHERE THE PRIVILEGE OF EXCLUSIVITY
        HAS PREVIOUSLY BEEN SOLD TO ANOTHER ADVERTISER.
-       INVOLVES A COPY OR PARODY OF CURRENT OR PAST GO NETWORK PRODUCT.
-       POLITICS-RELATED (LOBBYISTS, PAC SITES, POLITICAL CAMPAIGNS)
-       NON-HARD LIQUOR RELATED (BEER, NON-ALCHOHOLIC BEER, WINE, CHAMPAGNE,
        ETC.)
-       OTHER "CONTROVERSIAL TOPICS" (POLITICS, SOCIAL ISSUES, ETC.) AS
        DETERMINED BY INFOSEEK IN ITS DISCRETION
-       INVOLVES AN IMPLIED AFFILIATION OR FAVORED STATUS WITH GO NETWORK.
-       INVOLVES UNREASONABLE OR HIGHLY UNLIKELY PRODUCT OR SERVICE CLAIMS.

SOLICITATION OF PERSONAL INFORMATION: The advertiser's web site should not
require guest registration prior to site access when linking to such site
through the banner. The destination URL should not be a registration screen,
sweepstakes entry screen or other screen that immediately solicits personal
information from a site guest.

WHERE INFORMATION IS REQUESTED:

-       Any solicitation of personal information must include a clear request
        that children below the age of 13 years seek parental permission before
        providing any such information.
-       The advertiser must clearly explain to the guest how the advertiser will
        utilize the personal information collected.

<PAGE>   35

-       Only certain functionality or premium content areas will require the
        user to submit personal information.

Infoseek welcomes the opportunity to work closely with advertisers and agencies,
to insure that ad content and web sites meet standards for advertising
applicable to GO Network.

Immediately upon determining that an advertisement does not meet these ad
guidelines, that ad will be removed from GO Network.

All  advertisers, agents or representatives placing ads on behalf of or with GO
     Networks must adhere to these advertising guidelines. Infoseek reserves the
     right of refusal for any advertising placement for any reason, whether due
     to content, technological, legal, privacy or other considerations.

<PAGE>   36

                                   APPENDIX G

                             PRE-APPROVED STATEMENTS

                 THERE ARE CURRENTLY NO PRE-APPROVED STATEMENTS

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