Document:

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                                                                    EXHIBIT 10.1

                              AMENDED AND RESTATED
                           TRADEMARK LICENSE AGREEMENT

         This Agreement is made and entered into as of March 27, 2001, by and
between HALLMARK LICENSING, INC. ("Hallmark") and ODYSSEY HOLDINGS, L.L.C.
("Odyssey").

         WHEREAS, Hallmark and Odyssey have previously entered into a Trademark
License Agreement dated as of May 1, 2000 ("Previous Trademark Agreement")
whereby Hallmark licensed to Odyssey certain rights to use the trademarks
"Hallmark Entertainment" and "Hallmark Hall of Fame" in the United States; and

         WHEREAS, Hallmark is the owner of the trademarks "Hallmark
Entertainment," "Hallmark Hall of Fame" and "Hallmark" in the United States; and

         WHEREAS, Odyssey desires to use the trademarks "Hallmark Entertainment"
and "Hallmark" and associated logos designated by Hallmark (the "Hallmark
Marks") and the trademark "Hallmark Hall of Fame" (the "Hall of Fame Mark")
(collectively the "Hallmark Marks" and the "Hall of Fame Mark" shall be the
"Licensed Marks") subject to the terms and conditions specified herein; and

         WHEREAS, Hallmark desires to permit Odyssey to use the Licensed Marks
subject to the terms and conditions herein provided, and not otherwise.

         NOW THEREFORE, in consideration of the promises and mutual covenants
herein contained, the parties hereto hereby amend and restate the Previous
Agreement in its entirety as follows:

         1. Grant. To the extent of its present and future ownership interest
therein, and subject to the terms and conditions of this Agreement, Hallmark
hereby grants to Odyssey the rights below listed for the term of this Agreement,
but only for so long as Odyssey is a subsidiary of Crown Media Holdings, Inc.
and Hallmark and/or its wholly owned subsidiaries collectively beneficially own
at least 51% of the voting interest and 35% of the equity interest of Crown
Media Holdings, Inc. and designate a majority of the Board of Directors of Crown
Media Holdings, Inc. and no event of Default has occurred hereunder:

                  a. The non-exclusive, royalty-free license to use the Hallmark
                  Marks in connection with the promotion, marketing,
                  advertising, distribution and sale of Odyssey's Service (as
                  defined in Section 3), in the United States.

                  b. The non-exclusive, royalty free license to use the Hall of
                  Fame Mark in the United States solely in connection with the
                  program title "THE COLLECTION - from the library of the
                  Hallmark Hall of Fame" or such other title as may be approved
                  by Hallmark from time to time for a period regularly showing
                  pictures previously broadcast as Hallmark Hall of Fames.

         2. Limitations. Odyssey agrees not to use the Licensed Marks in its
corporate name.

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         3. The Service. The "Service" shall mean the distribution of a channel
(or network presenting a channel) of high-quality, family oriented television
programming of a character, nature and quality consistent with the image of
Hallmark Cards, Incorporated.

         4. Standards.

                  a. Odyssey acknowledges its familiarity with the high
                  standards of quality and guidelines maintained by Hallmark for
                  the use of the Licensed Marks and the name "Hallmark," and
                  Odyssey agrees to faithfully maintain these same standards in
                  connection with its programming of the Service, including but
                  not limited to complying with the broadcast standards set
                  forth on Schedule A, as amended by Hallmark from time to time.
                  Furthermore, Odyssey agrees to comply with any guidelines or
                  rules for use of the Licensed Marks as Hallmark may in its
                  sole discretion, from time to time, promulgate in order to
                  protect the quality image and reputation which the Licensed
                  Marks and the name "Hallmark" presently enjoy and such
                  guidelines or rules shall be incorporated herein as a part of
                  this Agreement.

                  Odyssey also acknowledges that religious programming from VISN
                  Management Corp. ("NICC") shall not exceed the following:

                     (i)    A seven hour programming block from 6:00 a.m. to
                            1:00 p.m. on Sundays which may include up to three
                            hours of worship services prior to noon.

                     (ii)   A NICC produced half hour program airing at either
                            6:30 or 7:00 a.m. Monday through Friday not
                            including any worship service.

                     (iii)  A one hour program co-produced with Odyssey to be
                            aired between 8:00 a.m. and 1:00 p.m. Monday through
                            Friday.

                     (iv)   Up to six NICC specials in primetime during holiday
                            seasons. If the specials are non-dramatic in nature
                            NICC will meaningfully consult with Odyssey about
                            content. If the specials are dramatic, e.g. a
                            Christmas or Easter movie, Odyssey will co-produce
                            the specials.

                  b. Odyssey acknowledges that Hallmark Cards was founded in
                  1910, is a privately owned company which enjoys a stellar
                  reputation for excellence, quality, adherence to high ethical
                  and moral values, and whose brand "Hallmark" consistently
                  rates in the top ten brands in the U.S. for consumer
                  recognition, consumer trust and quality. Further, "Hallmark
                  Hall of Fame" productions have won 78 Emmys over the past 40
                  years. Odyssey further acknowledges that Hallmark would not
                  grant this trademark license if it did not control Odyssey and
                  Hallmark's wholly owned subsidiaries, Hallmark Entertainment,
                  Inc., Hallmark Entertainment Productions, LLC and Hallmark
                  Entertainment Distribution, LLC, which produce pictures
                  distributed on the Service.

                  c. Odyssey agrees to designate an individual at Odyssey's
                  expense who will be responsible for monitoring the use of the
                  Licensed Marks and ensuring that the Licensed Marks are
                  utilized in accordance with this Agreement and that all
                  required requests for approval are properly submitted to
                  Hallmark.

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         5. Approval. Odyssey agrees to comply with the brand identity standards
of the branding committee established by Hallmark ("Branding Committee") which
standards shall include, but not be limited to, logo, program headers,
visual/verbal standards, uses and positioning of logo, application of logo to
any marketing materials, uses by any MSOs, uses in other media such as print
advertising. Further, Odyssey agrees that programming shall comply with the
broadcast standards on Schedule A as amended by Hallmark from time to time.
Odyssey shall submit to Hallmark periodically at Hallmark's request, the program
schedule for its Service at least 30 days in advance for Hallmark's prior
written approval. Odyssey shall also submit to Hallmark all proposed press
releases referring to the Hallmark channel (other than advertising for shows and
announcements of personnel changes), prototypes of advertising, promotional
materials and other marketing materials for Hallmark's prior written approval as
to format and content. After guidelines are approved by Hallmark, Odyssey will
thereafter submit only such matters that reflect a change in direction or as
requested by Hallmark. Additionally, Odyssey shall, at the request of Hallmark,
submit to Hallmark pictures, programs, film credits and other materials
utilizing the Licensed Marks or broadcast on the Service for Hallmark's
approval, which may be withheld for any reason. Submissions shall be directed to
the attention of Jan Murley, or such other person designated by Hallmark from
time to time.

         6. Trademark Protection.

                  a. Hallmark will use its reasonable efforts to maintain
                  existing registrations for the Licensed Marks for use by
                  Odyssey pursuant to the terms and conditions herein contained.

                  b. Odyssey agrees to cooperate with Hallmark in obtaining and
                  preserving for Hallmark trademark protection for the Licensed
                  Marks and the name "Hallmark," to execute all documents which
                  in Hallmark's judgment are necessary therefor, and to give
                  Hallmark advance notice of all contemplated uses of the
                  Licensed Marks. Odyssey agrees to recognize Hallmark's
                  trademark rights in the Licensed Marks and to do nothing in
                  derogation or dilution thereof, either during the term of this
                  Agreement or at any time thereafter. Odyssey, for itself, its
                  successors and assigns, does hereby absolutely grant, convey,
                  and assign to Hallmark any and all legal and equitable right,
                  title and interest, both tangible and intangible, which it has
                  or may hereafter acquire in the Licensed Marks, including, but
                  not limited to, any goodwill hereinafter generated or created
                  by it or anyone acting or claiming under it.

                  c. Odyssey, upon prior written approval from Hallmark, shall
                  have the right to enforce, at Odyssey's sole expense, its
                  rights in the Licensed Marks granted hereunder against third
                  parties that are or may be infringing the Licensed Marks so as
                  to affect Odyssey's rights granted hereunder.

                  d. Except as expressly set forth herein, Hallmark shall have
                  the right to take any action without regard to the effect of
                  such action on the rights granted in Section 1 hereof.

         7. Term. The term of this Agreement shall begin on the date hereof and
expire on August 30, 2003, provided that it is not terminated sooner in
accordance with the terms and conditions set forth herein. No course of dealing,
lack of notice of intent not to renew, implied consent or other doctrine of law
or equity shall be deemed to give Odyssey the right to continued use of the
Licensed Marks beyond

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the stated term of this Agreement, or to create any duty (fiduciary or
otherwise) on Hallmark to permit any such use beyond the term of this Agreement.

         8. Default. It shall be a Default hereunder in the case of the
happening and during the continuance of any of the following:

                  a. Odyssey distributes any program or picture in connection
                  with the Service which in Hallmark's sole discretion fails to
                  comply with the standards set forth in Section 4 hereof and
                  Odyssey fails to remove and stop the distribution, exhibition
                  and broadcast of such non-complying program or picture within
                  10 days of written notice from Hallmark;

                  b. A Default occurs pursuant to Section 8(a) hereof three or
                  more times in any given 12 month period, regardless of whether
                  Odyssey has removed or stopped within 10 days of written
                  notice from Hallmark.

                  c. Odyssey uses any of the Licensed Marks other than in
                  accordance with the terms of the grant herein or Odyssey fails
                  to comply with any term or obligation of this Agreement (other
                  than 8(a) above) and, if curable, fails to cure such
                  unapproved use or breach within 10 days of the date of written
                  notice from Hallmark specifying such breach.

                  d. Odyssey fails to make any payment when due under any loan
                  agreement with any financial institution and fails to make
                  such payment within 5 days thereafter.

                  e. Auditors determine that Odyssey is no longer an ongoing
                  concern.

                  f. An event occurs which with the passage of time or the
                  giving of notice, or both, would constitute an event of
                  default by Crown Media International, Inc. pursuant to the
                  terms of its Amended and Restated Trademark License Agreement
                  with Hallmark Cards, Incorporated dated as of December 1,
                  2000, as the same may be amended from time to time.

         9. Termination.

                  a. This Agreement shall terminate immediately and
                  automatically without notice in the event that

         i. Odyssey attempts to assign, sublicense, pledge, transfer or
otherwise convey by operation of law or otherwise, all or any interest in,
directly or indirectly ("Transfer") its rights hereunder;

                           ii. Odyssey is adjudicated bankrupt, becomes
insolvent, makes any assignment for the benefit of its creditors, has its assets
placed in the hands of a receiver, files a petition in bankruptcy, has filed
against it a petition in bankruptcy which is not discharged within 60 days after
its filing, or is dissolved or liquidated (in which case, Odyssey, its
receivers, representatives, trustees, agents, or successors shall have no right
to exploit or in any way utilize the Licensed Marks).

                  b. This Agreement shall terminate immediately upon the
                  occurrence of an event of Default pursuant to Section 8
                  hereof.

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                  c. Upon the termination or expiration of this Agreement,
                  Odyssey agrees to immediately and permanently discontinue the
                  use of the Licensed Marks, including any adaptations thereof
                  except that in the case of Section 9(b) above, such use shall
                  cease only in such country.

                  d. Odyssey hereby acknowledges that its misuse of the Licensed
                  Marks or failure to cease the use of the Licensed Marks upon
                  the termination or expiration of such rights or this Agreement
                  will result in damage to Hallmark for which there is no
                  adequate remedy at law. Accordingly, in the event of such
                  misuse or failure, Hallmark shall be entitled to equitable
                  relief by way of temporary and permanent injunctions and such
                  other relief as any court of competent jurisdiction may deem
                  just and proper.

         10. Additional Agreement. Odyssey hereby agrees that Hallmark and its
affiliates shall not have any liability or obligation to Odyssey on account of
the exercise of any of Hallmark's rights or remedies hereunder. Odyssey hereby
waives and releases any right to commence or pursue any legal action (whether
suit, counterclaim, cross claim or other action) against Hallmark or any of its
affiliates challenging the termination by Hallmark of the trademark license
granted herein based on a theory of breach of fiduciary obligation or conflicts
of interest of Hallmark or any of its affiliates or similar theories or premised
on the exercise of control or influence over management by Hallmark or its
affiliates.

         11. Third Party Infringement. Odyssey shall promptly notify Hallmark of
any apparent infringement of any rights granted by Hallmark to Odyssey
hereunder. Hallmark shall have the exclusive right to institute legal action (at
its own expense) against the infringer or to otherwise terminate such
infringement. Odyssey shall have no right to make any demands or claims, bring
suit, effect any settlements or take any other action with respect to such an
infringement without the prior written consent of Hallmark. Odyssey agrees to
cooperate at its cost with Hallmark with respect to any suits or other action
taken under this paragraph and that all recoveries for such infringements shall
belong to Hallmark. Hallmark may name Odyssey as a party to any suit against
third party infringers if Hallmark, in its sole opinion, determines that it is
desirable to any infringement suit.

         12. Nonassignability. Odyssey agrees that without the prior written
consent of Hallmark it may not transfer the rights granted hereunder or permit
any third party to utilize the Licensed Marks (e.g. as a channel name) other
than third party use incidental to Odyssey's use described in Section 1(b)
hereof and any such transfer shall be null and void upon such proposed transfer.

         13. Applicable Law. The validity, construction and performance of this
Agreement shall be governed by, and interpreted in accordance with, the laws of
the State of Missouri. In any dispute relating to this Agreement, the parties
hereto submit themselves to the exclusive jurisdiction of the tribunals of the
State of Missouri and the United States Courts within the State of Missouri,
expressly waiving any venue to which they may be entitled by their present or
future domiciles and any objection based on forum non conveniens.

         14. No Agency. Nothing in this Agreement shall be construed to make
either party hereto the agent or representative of the other party and neither
party shall so hold itself out nor shall either party be liable or be bound by
any act or omission of the other party.

         15. Waiver. Failure of either party at any time to require the
performance of any provision under this Agreement shall not affect the right of
such party to require full performance thereafter and a

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waiver by either party of a breach of any provision of this Agreement shall not
be taken or held to be a waiver of any further or similar breach or as
nullifying the effectiveness of such provision.

         16. Amendments. This Agreement expresses the entire understanding of
the parties hereto and replaces any prior oral or written agreements concerning
the subject matter hereof and Licensee acknowledges that it has not executed
this Agreement in reliance upon any promise, agreement, representation or
warranty not expressly set forth in this Agreement. No amendment modification,
or supplementation hereof shall be effective or binding on either party hereto
unless reduced to writing and executed by the duly authorized representatives of
both parties hereto.

         17. Security Interest. Odyssey hereby acknowledges the difficulty of
determining the amount of any damage arising from Odyssey's use of the Licensed
Marks other than in accordance with the grant in this Agreement, particularly
inasmuch as no payment or royalty is required for the license granted herein.
Therefore, to secure Odyssey's performance pursuant to this Agreement and
compensation for any damage to Hallmark's name or reputation due to a breach of
this Agreement, the parties have entered into that Security Agreement dated as
of the date hereof between the parties and Odyssey hereby ratifies Hallmark's
first and prior lien and security interest in and to all of Odyssey's right and
interest in and to this Agreement pursuant to such security agreement.

         IN WITNESS WHEREOF, this Agreement is executed as of the date first
written above.

                                 HALLMARK LICENSING, INC.

                                 By  /s/ Judith Whittaker
                                   ------------------------
                                         JUDITH WHITTAKER

                                 Title  Vice President

                                 ODYSSEY HOLDINGS, L.L.C.

                                 By  /s/ Margaret A. Loesch
                                   -------------------------
                                         MARGARET A. LOESCH

                                 Title  President and Chief Executive Officer
                                       --------------------------------------

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                                   SCHEDULE A
                       GUIDELINES FOR ODYSSEY PROGRAMMING

This section sets forth a summary of Broadcast Standards and Practices policies
with which all entertainment programming produced for telecast on the Odyssey
Service must conform. Programs must meet appropriate standards of taste and
comply with all applicable governmental regulations.

                        A. PURPOSE OF ODYSSEY PROGRAMMING

The purpose of Odyssey's programming is to provide families with positive
meaningful experiences through high quality entertainment that celebrates the
human spirit and caring relationships. The programming should strive to
reinforce positive social values, educate and inspire.

                               B. SPECIFIC ISSUES

1. DRUGS AND ALCOHOL

Drug and alcohol abuse are among society's most serious social problems. Odyssey
has a duty to ensure that any depiction of drug or alcohol consumption is
presented in an appropriate and responsible manner.

All portrayals of alcohol consumption and/or use of legal or illegal drugs
should be restricted to situations necessary to plot and/or character
delineation. The use of illegal drugs and/or the abuse of legal drugs or alcohol
is destructive behavior and shall not be shown as desirable, beneficial or as an
effective problem-solver.

Drug and alcohol use should not be glamorized and, when substance abuse is
noted, attention should be directed to the adverse consequences of such abuse
(e.g. the dangers of driving while intoxicated).

2. LANGUAGE

Language and dialogue must be judged generally acceptable to a mass audience and
appropriate to a public medium. Coarse or vulgar language should be avoided.
Blasphemy and obscenity are unacceptable.

3. SEXUAL MATERIAL

Sexual scenes must be sensitively handled and contribute to plot or
characterization. Gratuitous or overly explicate sexual action is unacceptable
and the depiction of physical coercion intended to satisfy prurient interests is
to be avoided. The depiction of the act of sexual intercourse is prohibited.

Particular care must be taken in scenes where sex is coupled with violence. Rape
must be portrayed as an act of violence, not a sexual act.

In general, nudity is unacceptable. Partial nudity and degrees of undress shall
not be used for prurient or exploitative purposes.

4. STEREOTYPES

Characters in Odyssey programs should reflect the wide diversity of our
audience, keeping in mind the importance of dignity to every human being.
Sensitivity is necessary in the presentation of material relating to age, sex,
race, religion, sexual orientation, ethnicity or national derivation to avoid
demeaning stereotypes.

Special precautions must be taken to avoid portrayals and terminology which
ridicule or patronize those who are physically or mentally disabled.

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5. VIOLENCE

Explicit, excessive gratuitous violence is to be avoided. Programs are not to
glamorize violence and/or promote violence as the solution to problems.
Depictions of violence in any form must be essential to the development of
theme, plot or characterization. The intensity and frequency of violent acts
must be limited.

Exceptional care must be taken where children are victims of, or are threatened
by acts of violence.

                               C. GENERAL ISSUES

ANIMALS

The use and handling of animals must conform to accepted standards of humane
treatment.

CHARITIES

Solicitations within the body of an entertainment program for charities or other
non-profit organizations are generally not permitted.

COMMERCIAL MENTIONS/SPONSOR REFERENCES

Extraneous commercial mentions or exposure of commercial names, products or
trademarks included in program content are to be minimized and are subject to
prior approval by identification of, or references to, a program's sponsor other
than previously accepted commercial announcements, billboards, and program
titles must be specifically approved in advance by the Hallmark Branding
Committee.

CONTROVERSIAL TOPICS

Issues of social importance or controversy must be handled with care. A decision
to present such subject matter in an entertainment program should include a
determination that the particular program involved is appropriate for the
presentation contemplated.

HYPNOSIS

Actual hypnosis techniques may not be demonstrated in detail.

INSTRUCTIONAL CRIMINAL BEHAVIOR

Scenes containing complete and accurate instructions in the use of illegal
drugs, harmful devices or weapons, or describing imitable techniques for other
illegal activities or evasion of apprehension are not permitted.

MISLEADING DRAMATIZATIONS, SIMULATIONS AND RECREATIONS

Odyssey programs may not be deceptive to the viewing public in any material
respect. In cases where the audience might be misled, appropriate disclaimers
are to be used. Programming purporting to present non-fictional material in a
non-fictional manner must be accurate with respect to material facts or
statements.

The use of techniques or language such as "we interrupt this program" which may
cause viewers to believe an actual news report is being presented is not
permitted.

PROFESSIONAL PROCEDURES

Dramatization or actual presentation of professional advice and procedures must
be accurate and comply with recognized professional practices.

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PROMOTIONAL ELEMENTS

Promotional elements such as "teasers" and "trailers," including "promos," must
properly reflect the actual nature and content of the program. Certain material
acceptable in the context of the program may not be appropriate for inclusion in
promotional elements.

PSEUDO-SCIENCES

Program material should not promote belief in the efficacy of occultism,
astrology, mind-reading or other pseudo-sciences.

SUBLIMINAL MESSAGES

Audio and video content which is inserted within the body of a program which
attempts to convey information below the level of normal viewer awareness is
prohibited.

                          D. SPECIALIZED PROGRAM TYPES

1. PROGRAMS INTENDED TO BE VIEWED PRIMARILY BY CHILDREN

Odyssey must be sensitive to the special needs of young people. Odyssey should
present educational and pro-social materials and require that producers avoid
program content that would have an adverse effect on a child's behavior or
development. Acknowledging the audiences' expectation that children's programs
will provide young viewers with a positive entertainment experience, producers
of children's programs should not only observe the general standards guidelines
contained herein, but should be particularly careful with respect to the
following:

         a. Characters should not be placed in situations that would provoke
         excessive or prolonged anxiety in children. Catastrophe and jeopardy
         should not be extreme as to frighten younger viewers. References to
         death and/or suicide should be handled with extreme caution.

         b. Characters should reflect the ethnic and racial diversity of
         Odyssey's audience. It is encouraged that women, minorities, disabled
         persons and distinctive characters with whom viewers would personally
         identify (e.g. kids who wear glasses) should be included, but,
         derogatory stereotypes should be avoided.

         c. Violence should not be depicted as glamorous or shown as an
         acceptable solution to problems. The negative consequences of violence
         should be stressed. To mitigate violence, action sequences should
         emphasize unrealistic settings, fantasy weapons, and superhuman feats.

         d. Dangerous behavior which could prompt a child to place himself or
         others in jeopardy should not be shown. Special care should be taken
         with respect to depicting fire-making techniques or use of electrical
         devices, especially when such materials are readily available in the
         viewer's home. Depicting household items as weapons must also be
         avoided.

         e. Characters should not engage in unlawful, anti-social or
         self-destructive behavior without suffering negative consequences for
         their actions. Whenever possible, protagonists should be shown
         following generally accepted rules of safety (e.g. wearing seatbelts).

         f. Romantic storylines which include acts of affection are generally
         considered appropriate but should be handled with discretion. Language
         and storylines that are sexual in nature should be avoided.

         g. Commercial products and references may only be included in programs
         with Odyssey's approval and must serve a valid entertainment purpose.

         h. Children's programs are generally required to have Separator Devices
         before and after commercial messages.

2. FACT-BASED PROGRAMS

There shall be no broadcast of any deceptive or misleading programs or program
material. Fact-based dramas and presentation must be reviewed for accuracy and
producers must provide substantiation when deemed necessary.

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3. THEATRICAL FILMS

Theatrical or other programs originally produced for another medium must be
reviewed before broadcast and shall comply with all Odyssey Broadcast Standards
and Practices.

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                                                                    EXHIBIT 10.2

                                              As of February 22, 2001

VISN Management Corp.
810 Twelfth Avenue South
Nashville, TN 37203
Attention: Wilford V. Bane

National Interfaith Cable Coalition, Inc.
74 Trinity Place
Suite 1550
New York, NY 10006
Attention: Ed Murray

Gentlemen:

The Odyssey Holdings, L.L.C. Amended and Restated Company Agreement, dated as of
November 13, 1998, (the "Odyssey LLC Agreement") and the Crown Media Holdings,
Inc. Shareholders Agreement of January 27, 2000 ("Crown Shareholders
Agreement"), both contain terms relating to the production and broadcast over
the Odyssey Channel of certain National Interfaith Cable Coalition ("NICC")
Programming and Faith and Values Programming. We have agreed to amend the
Odyssey LLC Agreement and the Crown Shareholders Agreement with new terms
designed to improve the quality and reach of the NICC and Faith and Values
programs while enabling Odyssey Channel to significantly strengthen its
programming schedule, ratings and distribution. With the programming changes
provided for in this Amendment, we also hope that Odyssey will be able to obtain
the needed consents to re-brand itself as the "Hallmark Channel". It is our
intention that this Amendment will serve as a starting point for a closer and
more collaborative relationship between NICC and Odyssey, one which will expand
beyond the bounds of the provisions set out below. The terms which we have
agreed upon are as follows:

     1. Programming

     The terms relating to NICC and Faith and Values Programming set out in the
     Odyssey LLC Agreement and the Crown Shareholders Agreement, are amended to
     provide for a commitment by Odyssey and NICC to the following programming:

          a)   A NICC-controlled programming block from 6:00 a.m. to 1:00 p.m.
               on Sundays. (All time periods set out in this and the subsequent
               subparagraphs refer to local LA and NY time, as applicable, in
               Odyssey's East and West Coast programming feeds). NICC will own,
               produce and have the final say on all matters relating to the
               programming in this block, subject to Odyssey's "standards and
               practices" and technical standards. The "standards and
               practices" are

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               those already incorporated in the Odyssey LLC agreement, which
               currently govern the NICC programming on Odyssey. The technical
               standards are those currently applied by Odyssey to the
               programming produced by NICC and its members for the Sunday
               morning block, however, NICC and its members will endeavor to
               comply with the standards applied to other Odyssey programming,
               if possible. In NICC's discretion, the block may consist in part
               of up to three hours of worship services, airing in contiguous
               hours before noon.

          b)   A NICC-controlled, daily, one-half hour programming segment to be
               aired either at 6:30 a.m. or 7:00 a.m., Monday through Friday.
               NICC and Odyssey have agreed that this segment will initially run
               from 7 a.m. to 7:30 a.m. and that its effectiveness in this time
               period will be reexamined after the first full year of its
               broadcast. NICC will own, produce and have the final say on all
               matters relating to the programming in this block, subject to
               Odyssey's "standards and practices" and technical standards and
               the understanding that the programming will deal with faith and
               values issues, rather than worship programs.

          c)   A NICC "Signature" series owned by NICC and co-produced by NICC
               and Odyssey. This series will be one hour in length and will be
               aired between 8:00 a.m. and 1:00 p.m., Monday through Friday.
               NICC and Odyssey have agreed that this series will initially run
               from noon to 1 p.m. and that its effectiveness in this time
               period will be re-examined after the first broadcast year. As
               co-producers, NICC and Odyssey will each have all the customary
               rights of co-producers including:

                    i)   Approval over the executive producer and other key
                         "above-the-line" personnel;

                    ii)  Approval over script and other key creative elements:

                    iii) Budget approval (for purposes of the budget, Odyssey
                         agrees to a reasonable NICC "overhead" fee, to be
                         negotiated in good faith, but such fee will be at least
                         10% of the budget);

                    iv)  Credit as co-producer both on-screen and in advertising
                         and publicity.

               As this Signature Show will be closely identified with NICC, NICC
               will have the right to initially determine the subject matter of
               the show, however, Odyssey will have the right to veto any
               subject matter that does not meet its current program standards
               or violates the current guidelines in its trademark licenses with
               Hallmark Cards, Inc.

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          d)   Up to six NICC "Holiday Specials", to be broadcast in primetime
               during holiday seasons. The number of Holiday Specials, as well
               as the holidays they focus upon, will be determined by NICC. If
               the specials are non-dramatic in nature, they will be solely
               owned and produced by NICC, in "meaningful consultation" (as
               described below) with Odyssey. If the specials are "dramatic",
               for example a Christmas or Easter movie, NICC will co-produce and
               co-own the specials with Hallmark Entertainment, Inc. ("HEI").
               All business and creative matters on the co-produced, dramatic
               specials will be jointly agreed to by HEI and NICC, i.e., each
               will have the rights of co-producer described above. NICC will
               determine how many of the "Holiday Specials" are dramatic
               specials. HEI will act as distributor of the dramatic Holiday
               Specials it co-produces with NICC for a period of 25 years,
               pursuant to its standard distribution agreement. The agreement
               will provide for HEI's "off-the-top" recovery of the production
               financing it has provided for the dramatic specials plus a 20%
               distribution fee. NICC will have broadcast rights to these
               specials, at no license fee, for the digital channel described
               below. As with the "signature" series, with respect to these
               co-produced holiday specials, Odyssey agrees to a reasonable NICC
               "overhead" fee, to be negotiated in good faith, but such fee
               will be at least 10% of the budget.

          e)   HEI will produce a "Faith and Values" weekly one-hour series, in
               meaningful consultation with NICC ("meaningful consultation" will
               include consultation on show content, scripts, on-air talent,
               budget, producers, directors and writers and the right to view
               and comment upon the "rough cut" of each program.) This series
               will be aired once per week between 7:00 p.m. and 11:00 p.m.
               Odyssey will have final say on all creative matters regarding
               this programming and it will be owned by HEI.

     The initial broadcast dates of all the foregoing programs and series
     (except for the Sunday morning program block described in Paragraph 1(a)
     which is expected to be implemented as soon as possible), will be
     determined by mutual agreement, however, it is anticipated that most of
     these programs will debut at the latest in the first quarter of 2002 and
     that the holiday specials would debut throughout 2002. The number of
     original episodes of each series required to be produced will be negotiated
     in good faith based on industry norms for the type of series (generally 130
     episodes for "talk shows" or similar formats and no less than 65 episodes
     in any case).

     2. Financial Commitment for Programming:

     Odyssey and HEI will commit to the following financial contributions to the
     programming described above:

                                       3
<PAGE>   4

          a)   Odyssey will pay NICC a total license fee of $5,300,000 per year
               for the entire Sunday morning block and daily one-half hour
               program, with the CPI escalations currently provided for in
               Paragraph 6.6 the Odyssey LLC Agreement. This license fee will be
               paid in equal quarterly installments of one-quarter of the total
               yearly fee. Any termination of Odyssey's obligation to make
               payments pursuant to this subparagraph, will not effect its
               obligations for payment of the "Additional NICC Budget", in
               accordance with the terms of Paragraph 6.6 of the Odyssey LLC
               Agreement, so long as VMC holds its Preferred Interest, as
               defined in the Odyssey LLC Agreement. Until Odyssey's payment
               obligations under this subparagraph a) end, however, the payments
               hereunder will be in lieu of any payment obligations under
               Paragraph 6.6 of the Odyssey LLC Agreement.

          b)   Odyssey and HEI will pay license fees or production financing
               equal to the agreed upon production costs for the Signature
               Series, up to a cap of $10,000,000 per year. The license fees or
               production financing will be paid in accordance with a payment
               schedule to be mutually agreed upon.

          c)   Odyssey will pay a license fee equal to NICC's production costs
               for the non-dramatic Holiday Specials, up to a cap of $600,000
               per special. This license fee will be paid in the customary
               installments of one-sixth on Odyssey's approval of preliminary
               treatment and budget, one-third at the start of production,
               one-third on completion of principal photography and one-sixth on
               delivery. For the dramatic Holiday Specials, Odyssey will pay
               NICC a license fee equal to production costs up to a cap of
               $1,000,000 per special. If the production costs for any of these
               dramatic specials exceed $1,000,000, HEI will pick up the
               production costs in excess of this license fee, up to a maximum
               additional amount of $1,500,000 per special.

          d)   HEI will fund the production costs, up to a maximum of
               $25,000,000, for the production of the weekly, one hour "Faith
               and Values" series.

     3. Digital Channel

     Odyssey will provide turnkey management and operations services for a NICC
     digital channel, which will launch within 36 months of the Effective Date
     provided for below. (If the NICC digital channel does not launch within 36
     months, either N1CC or Odyssey may, on written notice to the other,
     terminate all provisions of this Paragraph 3). NICC will own the digital
     channel and Odyssey will perform its management and operations services
     under the direction and control of NICC. Odyssey's fee and the other terms
     and conditions under which Odyssey will provide these management services
     will

                                       4
<PAGE>   5

     be negotiated in good faith. For purposes of these negotiations, however,
     Odyssey has specifically agreed to provide the following elements at no
     cost or at rates indicated:

          a)   Playback and uplink facilities at no charge for at least three
               years. (Odyssey will provide assistance in securing satellite
               transponder space, however, the cost of the transponder will be
               borne by NICC.)

          b)   Representation services in selling advertising for the digital
               channel at a 15% commission.

          c)   25 hours per week at no charge of dedicated assistance from
               executive in Odyssey's affiliate sales group in securing
               distribution for the digital channel;

          d)   Non-exclusive rights to 63 two-hour movies, six mini-series, and
               3 series each year from the Hallmark Entertainment and Odyssey
               libraries at no charge;

          e)   Broadcast and Internet (i.e. digital broadband and narrowband)
               rights to any Faith and Values programming which Odyssey
               controls, following its exclusive broadcast window on Odyssey.
               This will include all Holiday Specials.

          f)   If Hallmark Cards approves the re-branding of the Odyssey Channel
               to the "Hallmark Channel", the Hallmark Channel will transfer its
               rights to the Odyssey trademark and related domain names to NICC.
               This will permit NICC, at its election, to use this mark as the
               name for either or both the digital channel and its Sunday
               morning programming block on the Hallmark Channel.

NICC will have the right to terminate any services or facilities provided by
Odyssey for the NICC digital channel upon 90 days written notice, provided that
the terminated service or facility can be separated from the other services or
facilities still provided by Odyssey (i.e. the continuing services are not
dependent or priced based upon Odyssey also handling the terminated service) and
Odyssey will not incur any continuing third party expense or obligation for the
service or facility following the effective date of termination.

     4. Marketing and Promotional Support:

     Odyssey will provide marketing and promotional support for all NICC
     Programs and the Faith and Values Programs no less favorable than what it
     provides other programming in the same day parts. The nature of this
     promotion is described in Attachment A.

                                       5
<PAGE>   6

     5. Consultation with NICC on Odyssey Programming Schedule

     Odyssey's President and CEO would meet with NICC, once per quarter, to
     review the Odyssey schedule. Odyssey would give serious consideration to
     any views expressed by NICC regarding the schedule. Odyssey will use its
     best efforts to ensure that any non-NICC programming placed by Odyssey
     adjacent to the NICC and Faith and Values programming is appropriate in
     nature as a transition into or out of the NICC and Faith and Values
     programming, although the selection of such programming will be entirely in
     Odyssey's discretion.

     6. Consideration of Programming Proposals from NICC Members

     In addition to the programs described above to be produced or co-produced
     by NICC, Odyssey will give good faith, meaningful consideration to
     broadcasting other programming concepts proposed by NICC or by NICC members
     through NICC.

     7. Term of Commitments

          a)   Except where specified to the contrary, the commitments described
               in Paragraphs 1 through 6 above will have a term of five years,
               measured from March 26, 2001 (the "Effective Date").

          b)   As to the programming and financing commitments described in
               Paragraphs 1 and 2 above (the "Programming Commitments"), six
               months prior to the end of the five year period, Odyssey will
               negotiate in good faith with NICC regarding continuation of these
               Programming Commitments. If, at the end of the negotiations, the
               parties have not reached agreement and Odyssey is not willing to
               continue the Programming Commitments at the same levels, NICC may
               compel Odyssey's parent company, Crown Media Holdings, Inc.
               ("Crown"), to buy all of NICC's outstanding shares of Crown at
               their then-current market value, by written notice given no later
               than 60 days following the end of the five year period. The
               market value of the shares will be calculated based on the
               average share price during the 30 day period prior to and
               following the date of notice.

          c)   In the event NICC sells more than 50% of its shares of Crown
               Media Holdings, Inc. Class A common stock which it owns as of the
               date hereof, the commitments described in Paragraphs 1, 2, 4 and
               5 above will cease at the end of the then-current broadcast
               season (approximately August 31st). Odyssey may terminate its
               commitment to provide management services for the digital
               channel, described in Paragraph 3, at any time after NICC sells
               50% or more of its Crown interest, on one year's written notice.

                                       6
<PAGE>   7

          d)   In the event there is a change of control of Crown, Crown will
               require the buyer of the controlling interest to assume the
               commitments in Paragraphs 1 through 6 for the remainder of three
               year period measured from the Effective Date and will use
               reasonable efforts to convince the buyer to accept the
               commitments for the remainder of the five year period, measured
               from the Effective Date. If the buyer does not agree to accept
               all such commitments for the remainder of the five year period,
               the buyer will be required, if NICC so elects, to buy the shares
               of Crown stock held by NICC at their then current market value,
               in the manner described in Paragraph 7(b) above.

     If the foregoing accurately sets out the terms we have agreed upon, please
     confirm your agreement to this amendment by countersigning where provided
     below.

                                       Odyssey Holdings, L.L.C.

                                       By /s/ MARGARET A. LOESCH
                                          --------------------------------------
                                          President and CEO              3-29-01

     Accepted and Agreed to:

     National Interfaith Cable Coalition, Inc.

     By /s/ EDWARD J. MURRAY
        --------------------------------------
        President and CEO              3/26/01

     VISN Management Corp.

     By /s/ WILFORD V. BANE
        --------------------------------------
        Chairman                       3/27/01

                                       7
<PAGE>   8

                                  ATTACHMENT A

March 20, 2001
Draft #4

                    ODYSSEY MARKETING AND PROMOTIONAL SUPPORT
                    FOR NICC AND FAITH-AND-VALUE PROGRAMMING

Marketing and promotional activities for NICC and co-produced programming may be
initiated and implemented by either Odyssey or NICC. In that regard, both
parties will have the right to sign-off on specific pieces. Marketing personnel
from Odyssey and NICC will meet on a quarterly basis to review strategic
marketing opportunities.

     ON-AIR SUPPORT

PSAs (produced or presented by NICC)

     Minimum of 80 :30 units per month

     Effectiveness of campaign to be evaluated on a bi-quarterly basis

     Recommended Schedule: The PSAs would average approximately 3 per day and
would air throughout the channel's schedule, at least one between 6 PM and
midnight.

PROGRAMMING TUNE-IN (NICC AND CO-PRODUCED PROGRAMMING)

     Minimum of 35 :30 promo units per month (produced by Odyssey in
consultation with NICC)

     Effectiveness of campaign to be evaluated on a bi-quarterly basis

     Recommended Schedule; The promos would average approximately 1 per day and
would air throughout the channel's schedule, at least two per week between 6 PM
and midnight.

                                DIRECT MARKETING

Promoting NICC programming within existing or future direct marketing pieces
will be determined based on programming priorities. Co-Produced programming will
be promoted in a manner proportionate with that done for programming in similar
day parts. Exclusive programming grids highlighting NICC and Faith-and-Values
programming will be produced on a as requested basis for promotional and event
usage, subject to budgetary constraints.

                                       8
<PAGE>   9

     MARKETING MATERIALS

Sell-sheets for at least 5 NICC or co-produced programs will be prepared
specifically for NICC promotional usage and made available to the channels Ad
Sales Division. Odyssey usage of these sell-sheets will be determined on an
ongoing basis and subject to current business needs. All co-production sell
sheets produced will be represented at national and international shows (NAPTE,
MIP, etc.) to the extent Odyssey participates in these shows.

Odyssey will provide current/approved artwork and logo usage at no additional
charge (i.e., usage fees for existing key art). Usage of the channel's logo is
subject to prior approval by the channel. Furthermore, if additional production
is required, appropriate fees will be charged on a case-by-case basis (i.e., net
cost with no associated mark-up).

     ONLINE

Odyssey will transfer all related Odyssey domain names, listed on the attached
page, to NICC. Odyssey will provide to NICC the odysseychannel.com web-site
which includes: all related web-graphics, web-pages, source code and odyssey
store infrastructure. NICC will be responsible for establishing Affiliate
partnerships with e-commerce partners of their choice such as Amazon.com or
other direct commerce providers such as Video Library. The odysseychannel.com
site is built to run on a Windows NT web-server. NICC will be responsible for
establishing a Web-Hosting solution for the odysseychannel.com site, which will
need to be a Windows NT web-server. The odysseychannel.com web-site can also run
on a UNIX server with minor modifications.

Odyssey will continue to provide online promotional support for NICC Programming
and Co-Produced Programming to include: program specific Web pages for
Co-Produced Programming; hotlinks to www.faithandvalues.com; hotlinks to NICC
program specific Web pages which may include video and audio streaming of
program segments. NICC may also hotlink to Odyssey websites from NICC and NICC
member sites.

Odyssey will create and manage Web Pages for Co-Produced Programming. NICC will
create and manage Web Pages for NICC Programming.

Odyssey will continue to utilize the e-mail newsletter to promote NICC
productions and co-productions as appropriate.

                                       9
<PAGE>   10

     PUBLICITY

NICC productions and co-productions will be represented in program publicity
initiatives as appropriate. This Includes public relations, program publicity
and media relations initiatives. NICC will be responsible for implementing
publicity initiatives for NICC programming. Odyssey will represent co-produced
programming in future press kits and media guides as determined to be
appropriate by the channel and based on current business needs. Odyssey will
work with NICC to assure that available photos of NICC programming and
co-produced programming are accessible to both parties and available to the
press.

Odyssey will manage the distribution of press materials developed by the network
for publicity campaigns as determined by the network, including absorbing the
expenses associated with postage, fulfillment (press material mailings and
contact lists) and clipping service fees (i.e., for capturing related articles,
stories).

All non-scheduling questions regarding NICC programming will be forwarded to
NICC for direct response. NICC will be provided a record of all NICC-related
viewer inquiries.

                                  MAILING LISTS

NICC will have the right to receive names, addresses or other contact
information for all viewers inquiries about NICC programming or co-produced
programming.

                                       10
<PAGE>   11

                         DOMAIN NAMES OWNED BY ODYSSEY

     DIGITALODYSSEY.NET
     MYFAMILYODYSSEY.COM
     MYFAMILYODYSSEY.NET
     MYODYSSEY.NET
     MYODYSSEYFAMILY.COM
     MYODYSSEYFAMILY.NET
     ODYSSEYAFFILIATE.COM
     ODYSSEYAFFILIATE.NET
     ODYSSEYANYWHERE.COM
     ODYSSEYANYWHERE.NET
     ODYSSEYBREAKFAST.COM
     ODYSSEYBREAKFAST.NET
     ODYSSEYBROADBAND.COM
     ODYSSEYBROADBAND.NET
     ODYSSEYCHANNEL.COM
     ODYSSEYCHANNEL.NET
     ODYSSEYCOMMUNICATIONS.COM
     ODYSSEYCOMMUNICATIONS.NET
     ODYSSEYCOMMUNITY.COM
     ODYSSEYCOMMUNITY.NET
     ODYSSEYCONNECT.COM
     ODYSSEYCONNECT.NET
     ODYSSEYDIGITAL.NET
     ODYSSEYENTERTAINMENT.NET
     ODYSSEYFAMILY.COM
     ODYSSEYFAMILY.NET
     ODYSSEYFAMILYBREAKFAST.COM
     ODYSSEYFAMILYBREAKFAST.NET
     ODYSSEYFAMILYMEDIA.COM
     ODYSSEYFAMILYMEDIA.NET
     ODYSSEYFAMILYNETWORK.COM
     ODYSSEYFAMILYNETWORK.NET

                                       11
<PAGE>   12

     ODYSSEYHOLDINGS.COM
     ODYSSEYHOLDINGS.NET
     ODYSSEYJR.COM
     ODYSSEYJR.NET
     ODYSSEYJUNIOR.COM
     ODYSSEYJUNIOR.NET
     ODYSSEYKIDS.COM
     ODYSSEYKIDS.NET
     ODYSSEYLIFESTYLE.COM
     ODYSSEYLIFESTYLE.NET
     ODYSSEYLIVE.COM
     ODYSSEYLIVE.NET
     ODYSSEYNEWMEDIA.COM
     ODYSSEYNEWMEDIA.NET
     ODYSSEYNEWS.COM
     ODYSSEYNEWS.NET
     ODYSSEYNOW.COM
     ODYSSEYNOW.NET
     ODYSSEYONLINE.COM
     ODYSSEYSHOWCASE.COM
     ODYSSEYSHOWCASE.NET
     ODYSSEYTHEATER.NET
     ODYSSEYTODAY.COM
     ODYSSEYTODAY.NET
     OURFAMILYODYSSEY.COM
     OURFAMILYODYSSEY.NET
     YOURFAMILYODYSSEY.COM
     YOURFAMILYODYSSEY.NET

                                       12

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