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DIGITAL MEDIA SOLUTIONS, INC.
2020 OMNIBUS INCENTIVE PLAN
NON-QUALIFIED STOCK OPTION AWARD AGREEMENT
This Non-Qualified Stock Option Award Agreement (this “Option Award Agreement”), dated as of October 28, 2020 (the “Date of Grant”), is made by and between Digital Media Solutions, Inc., a Delaware corporation (the “Company”), and [●] (the “Participant”).  Capitalized terms used but not defined herein shall have the meaning ascribed to them in the Digital Media Solutions, Inc. 2020 Omnibus Incentive Plan (as may be amended from time to time, the “Plan”).  
1.Grant of Non-Qualified Stock Option.  The Company hereby grants to the Participant an option to purchase [●] Shares at an Exercise Price of $7.31 per share (the “Option”), subject to all of the terms and conditions of this Option Award Agreement and the Plan. 
2.Vesting.  
(a)The Shares subject to the Option shall become vested as follows: (i) 33.3% of the Shares subject to the Option shall vest on July 16, 2021; (ii) 33.3% of the Shares subject to the Option shall vest on July 16, 2022; and (iii) 33.4% of the Shares subject to the Option shall vest on July 16, 2023 (each a “Vesting Date”); provided that the Participant remains in continuous employment with the Company or its Affiliates through the applicable Vesting Date.         
(b)Except as set forth in Sections 2(c) and 2(d) below, if the Participant’s employment is terminated for any reason, (i) this Option Award Agreement shall terminate and all rights of the Participant with respect to the Shares subject to the Option that have not vested shall immediately terminate, (ii) any such unvested Shares subject to the Option shall be forfeited without payment of any consideration, and (iii) neither the Participant nor any of the Participant’s successors, heirs, assigns, or personal representatives shall thereafter have any further rights or interests in such unvested Shares subject to the Option. 
(c)If the Participant’s employment is terminated by the Company without Cause, provided that the Participant has not been terminated based on inadequate performance as determined by the Company in its sole discretion, and provided further that the Participant executes and delivers to the Company (and does not revoke) a general release of claims in a form satisfactory to the Company within 60 days following such termination (or such shorter period as may be specified by the Company in accordance with applicable law): (i) a pro rata amount of the Shares subject to the Option that are scheduled to vest on the next applicable Vesting Date equal to (x) the total number of Shares subject to the Option that are scheduled to vest on the next applicable Vesting Date, multiplied by (y) a fraction, the numerator of which is the number of full calendar months the Participant has been employed following July 16, 2020 (or, as applicable, any later Vesting Date immediately preceding such termination of employment), and the denominator of which is 12, shall immediately vest on the date of such termination of employment; (ii) this Option Award Agreement shall terminate and all rights of the Participant with respect to the portion of the Shares subject to the Option, if any, that have not vested as of the date of termination in accordance with this Section 2(c) shall immediately terminate; (iii) any such unvested Shares subject to the Option shall be forfeited without payment of any consideration; and (iv) neither the Participant nor any of the Participant’s successors, heirs, 

assigns, or personal representatives shall thereafter have any further rights or interests in such unvested Shares subject to the Option.
(d)If the Participant’s employment is terminated due to the Participant’s death or Disability, and provided in each case that the Participant (or the Participant’s estate, if applicable) executes and delivers to the Company (and does not revoke) a general release of claims in a form satisfactory to the Company within 60 days following such termination (or such shorter period as may be specified by the Company in accordance with applicable law): (i) the portion of the Shares subject to the Option that are scheduled to vest on the next applicable Vesting Date shall immediately vest on the date of such termination of employment; (ii) this Option Award Agreement shall terminate and all rights of the Participant with respect to the portion of the Shares subject to the Option, if any, that have not vested as of the date of termination in accordance with this Section 2(d) shall immediately terminate; (iii) any such unvested Shares subject to the Option shall be forfeited without payment of any consideration; and (iv) neither the Participant nor any of the Participant’s successors, heirs, assigns, or personal representatives shall thereafter have any further rights or interests in such unvested Shares subject to the Option.       
(e)Notwithstanding anything set forth in this Section 2 if (i) a Change in Control occurs, (ii) the Participant’s employment is terminated by the Company without Cause on or after the effective date of the Change in Control but prior to 24 months following the Change in Control, and (iii) provided that the Participant executes and delivers to the Company (and does not revoke) a general release of claims in a form satisfactory to the Company within 60 days following such termination (or such shorter period as may be specified by the Company in accordance with applicable law), then all unvested Shares subject to the Option shall immediately vest and become exercisable in accordance with Section 3 below.
3.Timing of Exercise.  To the extent the Option vested as set forth in Section 2 hereof, the Participant may exercise all or any vested portion of such Option at any time prior to the earliest to occur of:
(a)The 10th anniversary of the Date of Grant; 
(b)60 days following the date of the Participant’s termination of employment by the Company without Cause, or due to the Participant’s death or Disability;
(c)30 days following the date of the Participant’s termination of employment with the Company or its Affiliates as a result of a voluntary termination by the Participant; and
(d)The close of business on the last business day immediately prior to the date of the Participant’s (i) termination of employment by the Company for Cause or (ii) breach of any restrictive covenants set forth in any agreement or other arrangement between the Participant and the Company or its Affiliates.
4.    Method of Exercise.  The Participant may exercise the Option by giving written notice of exercise to the Company specifying the number of Shares to be purchased, accompanied by payment in full of the aggregate exercise price of the Shares so purchased in cash or its equivalent; provided, that, notwithstanding the foregoing, the Participant shall be permitted, at his or her election, to satisfy payment of the aggregate exercise price of such Shares by means of a broker-assisted cashless exercise procedure.
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5.    Voting and Other Rights.  The Participant shall have no rights of a stockholder with respect to the Shares subject to the Option (including the right to vote and the right to receive distributions or dividends) unless and until Shares are issued in respect of the exercise of the Option in accordance with Section 4 hereof. 
6.    Option Award Agreement Subject to Plan.  This Option Award Agreement is made pursuant to all of the provisions of the Plan, which is incorporated herein by this reference, and is intended, and shall be interpreted in a manner, to comply therewith.  In the event of any conflict between the provisions of this Option Award Agreement and the provisions of the Plan, the provisions of the Plan shall govern.  The Participant hereby acknowledges receipt of a copy of the Plan.  The Participant hereby acknowledges that all decisions, determinations and interpretations of the Administrator in respect of the Plan, this Option Award Agreement and the Option shall be final and conclusive. 
7.    Restrictive Covenants.
(a)    Defined Terms.  For purposes of this Section 7, the following terms shall have the respective meanings set forth below.
    (i)    “Competitive Business” means any business entity that provides or is preparing to provide technology and digital performance marketing solutions, including developing and providing proprietary technology solutions, proprietary media distribution or data-driven processes.
    (ii)    “Confidential Information” means any and all information relating to the business and affairs of the Company or its Affiliates, their products, processes and/or services and their customers, suppliers, creditors, shareholders, contractors, agents, employees and consultants, including, but not limited to, any and all information relating to products, research, development, inventions, manufacture, purchasing, accounting, finances, costs, profit margins, marketing, merchandising, selling, customer lists, customer requirements, pricing, pricing methods, computer programs and software, databases and data processing and any and all other such knowledge, information and materials conceived, designed, created, used or developed by or relating to the Company or its Affiliates; provided, however, that Confidential Information does not include any information that is in the public domain or come into the public domain not as a result of a breach by the Participant of any of the terms or provisions of this Option Award Agreement.
(iii)    “Restricted Period” means the twelve (12) month period following the date on which the Participant’s employment with the Company or its Affiliates terminates for any reason.

(b)    Confidentiality.  During the period of the Participant’s employment with the Company or its Affiliates and at any time thereafter, the Participant agrees not to, directly or indirectly, communicate, divulge, publish or disclose to any other person, firm, or entity or use for the Participant’s own benefit or purposes or for the benefit of any other person, firm or entity, any Confidential Information, except as required by law or court order or expressly authorized in advance in writing by the Company.  
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 (c)    Permitted Disclosures.  Pursuant to 18 U.S.C. § 1833(b), the Participant understands that the Participant will not be held criminally or civilly liable under any federal or state trade secret law for the disclosure of a trade secret of the Company or its Affiliates that (A) is made (i) in confidence to a federal, state, or local government official, either directly or indirectly, or to the Participant’s attorney, and (ii) solely for the purpose of reporting or investigating a suspected violation of law, or (B) is made in a complaint or other document that is filed under seal in a lawsuit or other proceeding.  The Participant understands that if the Participant files a lawsuit for retaliation by the Company or its Affiliates for reporting a suspected violation of law, the Participant may disclose the trade secret to the Participant’s attorney and use the trade secret information in the court proceeding if the Participant (Y) files any document containing the trade secret under seal, and (Z) does not disclose the trade secret, except pursuant to court order.  Nothing in this Option Award Agreement, or any other agreement with or policy of the Company or its Affiliates is intended to conflict with 18 U.S.C. § 1833(b) or create liability for disclosures of trade secrets that are expressly allowed by such section; provided, further, that nothing in this Option Award Agreement or any other agreement with or policy of the Company or its Affiliates shall prohibit or restrict the Participant from (i) responding to a valid subpoena, court order or similar legal process; provided, that, in the event of any such a required disclosure, the Participant must promptly notify the Company in writing of the information the Participant is required to disclose and to whom the Participant is requested to disclose such information so that the Company has a reasonable opportunity to challenge the subpoena, court order or similar legal process, or (ii) making any voluntary disclosure of information or documents concerning possible violations of law to any governmental agency or legislative body, or any self-regulatory organization, in each case, without advance notice to the Company.  Nothing in this Option Award Agreement or any other agreement with or policy of the Company or its Affiliates shall restrict the Participant from speaking freely with law enforcement, the Equal Employment Opportunity Commission, a state Division of Human Rights, a local commission on human rights, or an attorney retained by the Participant.
(d)    Non-Competition.  During the period of the Participant’s employment with the Company or its Affiliates and the Restricted Period, the Participant shall not, directly or indirectly, manage, operate, control or participate in the management, operation or control of, or be employed by or provide services to, any Competitive Business.  Notwithstanding the foregoing, the Participant shall not be prohibited from engaging in any Competitive Business if (i) such Competitive Business also engages in lines of business that are separate, distinct and divisible from the business of the Company or its Affiliates, (ii) the Participant does not provide services, Confidential Information or strategy to any division of the Competitive Business engaged or preparing to engage in lines of business or services engaged by the Company or its Affiliates (including any natural person working for, or providing services to, any such division), and (iii) the Participant does not attend meetings where the business of the Company or its Affiliates is discussed or where the Participant could, even inadvertently, disclose Confidential Information of the Company or its Affiliates; provided, further, that the Participant’s ownership of not more than 1% of any Competitive Business shall not constitute a violation of this Section 7(d).
(e)    Employee Non-Solicitation.  During the period of the Participant’s employment with the Company or its Affiliates and the Restricted Period, the Participant shall not, directly or indirectly, solicit, recruit, or hire, or in any manner assist in the hiring, solicitation or recruitment of any individual who, directly or indirectly, reported to the Participant at any time during the Participant’s employment with the Company.  Notwithstanding the foregoing, the Participant shall not be prohibited from placing or being involved with placing general advertisements of employment or soliciting, recruiting or hiring any employee, independent contractor or consultant whose employment or engagement with the Company or its Affiliates 
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was terminated by the Company or its Affiliates, as applicable, or who respond to employment websites or general advertisements for employment.
(f)    Customer Non-Solicitation.  During the period of the Participant’s employment with the Company or its Affiliates and the Restricted Period, the Participant shall not, directly or indirectly, encourage or solicit any customer, supplier, licensee or other business relation or prospective customer, supplier, licensee or other business relation of the Company or its Affiliates, in each case, only to the extent that the Participant had contact with such customer, supplier, licensee or other business relation in connection with the Participant’s employment with the Company or its Affiliates, to cease doing business with or reduce the amount of business conducted with the Company or its Affiliates.   
(g)    Acknowledgements.  The Participant acknowledges and agrees that:  (i) the Company faces intense competition in all of its lines of business; (ii) the Participant’s employment with the Company has required, and will continue to require, that the Participant receive, create, and gain access to, Confidential Information which is vitally important to the Company’s success; (iii) the Company’s Confidential Information is of substantial value and highly confidential, is not known to the general public, is the subject of reasonable efforts to maintain its secrecy, including professional and trade secrets, and is being provided and disclosed to the Participant solely for use in connection with and during the Participant’s employment with the Company; (iv) the Participant has participated in and developed, and will continue to participate in and develop, relationships with the Company’s customers in the course of the Participant’s employment; (v) it is important that the Company take steps to protect its Confidential Information and business relationships, even after the Participant’s employment with the Company concludes for any reason; (vi) the disclosure of the Company’s Confidential Information or interference with the Company’s relationships could do serious damage to the business, finances or reputation of the Company; and (vii) enforcement of the covenants set forth in this Section 7 of the Option Award Agreement are reasonable and necessary to ensure the protection and continuity of the business and goodwill of the Company.  
(h)    Forfeiture and Return of Award.  In the event the Participant breaches any of the restrictive covenant obligations set forth in in this Section 7, the Participant shall immediately forfeit any outstanding portion of the Option, whether vested or unvested.  In addition, the Participant shall (i) forfeit to the Company any Shares previously purchased in connection with the Option and not transferred by the Participant, and (ii) pay to the Company an amount equal to all payments previously received in connection with the sale or transfer of any Shares previously purchased in connection with the Option, each as applicable, in addition to any other remedy to which the Company may be entitled as a result of such breach.   
(i)    Injunctive Relief.  In addition to any other remedies available to the Company at law or in equity, including damages, the Participant agrees that the Company will suffer irreparable injury if the Participant were to breach, or threaten to breach, any provision of this Option Award Agreement (including, without limitation, the restrictive covenant obligations set forth in this Section 7) and that the Company shall by reason of such breach, or threatened breach, be entitled to injunctive relief in a court of competent jurisdiction, without the need to post any bond, and the Participant further consents and stipulates to the entry of such injunctive relief in such a court prohibiting the Participant from breaching the covenants set forth in this Section 7 of the Option Award Agreement.
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8.    No Rights to Continuation of Employment.  Nothing in the Plan or this Option Award Agreement shall confer upon the Participant any right to continue in the employ of the Company or its Affiliates or shall interfere with or restrict the right of the Company or its Affiliates to terminate the Participant’s employment at any time for any reason whatsoever, with or without Cause.
9.    Tax Withholding.  The Company shall be entitled to require a cash payment by or on behalf of the Participant in respect of any sums required or permitted by federal, state or local tax law to be withheld with respect in respect of the Option; provided, that, notwithstanding the foregoing, the Participant shall be permitted, at his or her election, to satisfy the applicable tax obligations with respect to the Option by means of a broker-assisted cashless exercise procedure. 
10.    Governing Law.  This Option Award Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without giving effect to the principles of conflicts of law of such state. 
11.    Option Award Agreement Binding on Successors.  The terms of this Option Award Agreement shall be binding upon the Participant and upon the Participant’s heirs, executors, administrators, personal representatives, transferees, assignees and successors in interest, and upon the Company and its successors and assignees, subject to the terms of the Plan.
12.    No Assignment.  Notwithstanding anything to the contrary in this Option Award Agreement, neither this Option Award Agreement nor any rights granted herein shall be assignable by the Participant.
13.    Necessary Acts.  The Participant hereby agrees to perform all acts, and to execute and deliver any documents that may be reasonably necessary to carry out the provisions of this Option Award Agreement, including but not limited to all acts and documents related to compliance with federal and/or state securities and/or tax laws.
14.    Severability.  Should any provision of this Option Award Agreement be held by a court of competent jurisdiction to be unenforceable, or enforceable only if modified, such holding shall not affect the validity of the remainder of this Option Award Agreement, the balance of which shall continue to be binding upon the parties hereto with any such modification (if any) to become a part hereof and treated as though contained in this original Option Award Agreement.  Moreover, if one or more of the provisions contained in this Option Award Agreement (including the covenants set forth in Section 7) shall for any reason be held to be excessively broad as to scope, activity, subject or otherwise so as to be unenforceable, in lieu of severing such unenforceable provision, such provision or provisions shall be construed by the appropriate judicial body by limiting or reducing it or them, so as to be enforceable to the maximum extent compatible with the applicable law as it shall then appear, and such determination by such judicial body shall not affect the enforceability of such provisions or provisions in any other jurisdiction.
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15.    Entire Agreement.  This Option Award Agreement and the Plan contain the entire agreement and understanding among the parties as to the subject matter hereof, and supersede any other agreements or representations, oral or otherwise, express or implied, with respect to the subject matter hereof, including any restrictive covenant agreements, and including any restrictive covenant obligations entered into in connection with any offer letters or employment agreements with the Company or its Affiliates, as applicable.
16.    Headings.  Headings are used solely for the convenience of the parties and shall not be deemed to be a limitation upon or descriptive of the contents of any such Section.
17.    Counterparts; Electronic Signature.  This Option Award Agreement may be executed in any number of counterparts, each of which shall be deemed to be an original and all of which together shall be deemed to be one and the same instrument.  The Participant’s electronic signature of this Option Award Agreement shall have the same validity and effect as a signature affixed by the Participant’s hand.
18.    Amendment.  No amendment or modification hereof shall be valid unless it shall be in writing and signed by all parties hereto.
19.    Set-Off.  The Participant hereby acknowledges and agrees, without limiting the rights of the Company or its Affiliates otherwise available at law or in equity, that, to the extent permitted by law, any amount due to the Participant under this Option Award Agreement may be reduced by, and set-off against, any or all amounts or other consideration payable by the Participant to the Company or its Affiliates under any other agreement or arrangement between the Participant and the Company or its Affiliates; provided that any such set-off does not result in a penalty under Section 409A of the Code. 
[Signature Pages Follow]
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IN WITNESS WHEREOF, the parties hereto have executed this Option Award Agreement as of the date set forth above.

DIGITAL MEDIA SOLUTIONS, INC.
By:     

Print Name:    

Title:    

PARTICIPANT

Signature:     

Print Name:    

[Signature Page to Non-Qualified Stock Option Award Agreement]Exhibit
10.01

 

UNIT
REDEMPTION AGREEMENT

 

THIS
UNIT REDEMPTION AGREEMENT dated as of October 30, 2020 (this “Agreement”) is entered into by and between
Halyard MD, LLC, a Delaware limited liability company (the “Company”), SRAX, Inc., a Delaware corporation (the
“Seller”) and, solely with respect to Section 5.11, Halyard MD OpCo, LLC, a Delaware limited liability
company (the “Guarantor”).

 

WHEREAS,
the Seller owns 10,000,000 Class A Units of the Company (the “Units”);

 

WHEREAS,
transfers of the Units are governed by that certain Amended and Restated Limited Liability Company Operating Agreement of the
Company, dated as of August 6, 2018 (as amended from time to time, the “Operating Agreement”);

 

WHEREAS,
the Seller desires to sell and transfer to the Company, and the Company desires to redeem and purchase from the Seller, the Units
in accordance with the terms hereof; and

 

WHEREAS,
the Guarantor desires to guarantee the Company’s payment of the Deferred Redemption Price to the Seller hereunder.

 

NOW,
THEREFORE, in consideration of the premises and mutual benefits, representations, warranties, conditions, covenants and agreements
contained herein, the parties hereto hereby agree as set forth below.

 

SECTION 1. REDEMPTION OF THE UNITS

 

Upon
the terms and subject to the conditions set forth herein, at the Closing (as defined in Section 2.1 herein) the Seller
shall sell and transfer to the Company, and the Company shall redeem and purchase from the Seller, the Units. The Units shall
be delivered to the Company free and clear of all Encumbrances (as defined in Section 3.1 herein). The aggregate price
to be paid for all of the Units shall be $7,677,543 (the “Aggregate Redemption Price”), which such Aggregate
Redemption Price shall be payable in accordance with Section 2 herein.

 

SECTION 2. CLOSING OF THE TRANSACTION

 

2.1
The Closing.

 

The
closing of the purchase and sale of the Units (the “Closing”) shall be deemed to take place at the offices
of the Company, simultaneously with the execution and delivery of this Agreement by each of the parties hereto. Following the
redemption of the Units, the Units shall be cancelled and shall no longer be deemed to be outstanding.

 

2.2
Deliveries at the Closing.

 

At
the Closing, the Seller shall sell and transfer to the Company, and the Company shall redeem and purchase from the Seller, all
right, title and interest in and to all of the Units held by the Seller, free and clear of all Encumbrances (as defined in Section
3.1 herein), except for any Encumbrances pursuant to the Operating Agreement, in consideration of, and in exchange for, the
Company’s payment of $6,717,850 to the Seller by wire transfer of immediately available funds to the account specified by
the Seller.

 

    	 

    	 

    

 

2.3
Payment of Deferred Redemption Price.

 

Upon
the earlier of (a) the third anniversary of the Closing and (b) a Sale of the Company (as defined in the Operating Agreement),
the Company shall pay $959,693 (the “Deferred Redemption Price”) to the Seller by wire transfer of immediately
available funds to the account specified by the Seller. The Company shall not make any Distributions (as defined in the Operating
Agreement) other than Tax Distributions (as defined in the Operating Agreement) to its members until it has paid the full amount
of the Deferred Redemption Price to the Seller.

 

2.4
Contingent Consideration.

 

If
the Company consummates a Sale of the Company (as defined in the Operating Agreement) within one hundred and eighty (180) calendar
days after the Closing, and the amount to be paid in respect of a Class A Unit (as defined in the Operating Agreement) in connection
with such transaction after taking into account all fees, costs, expenses, escrows, indemnities, purchase price adjustments, repayments
of indebtedness and other holdbacks as reasonably determined and calculated in good faith by the Company is greater than $0.7677543,
then the Company shall pay to the Seller an amount equal to such excess for each Unit redeemed and purchased hereunder by wire
transfer of immediately available funds to the account specified by the Seller.

 

SECTION 3. REPRESENTATIONS AND WARRANTIES OF THE SELLER

 

The
Seller represents and warrants to the Company as of the date hereof as set forth below.

 

3.1
Title to Units.

 

The
Seller is the lawful record and beneficial owner of the Units and has good and marketable title to such Units, free and clear
of any Encumbrances whatsoever, except for any Encumbrances pursuant to the Operating Agreement, and with no restrictions on the
voting rights and other incidents of record and beneficial ownership pertaining thereto. The Seller is not the subject of any
bankruptcy, reorganization or similar proceeding. As used herein, the term “Encumbrances” shall mean and include
security interests, mortgages, liens, pledges, charges, easements, reservations, restrictions, rights of way, servitudes, options,
rights of first refusal, community property interests, equitable interests, restrictions of any kind and all other encumbrances,
whether or not relating to the extension of credit or the borrowing of money. Following the redemption of the Units, the Seller
shall not own or hold any equity securities of the Company.

 

3.2
Authority.

 

The
Seller has full and absolute legal right, capacity, power and authority to enter into this Agreement and to perform its obligations
hereunder. This Agreement has been duly and validly executed and delivered by the Seller and this Agreement is the valid and binding
obligation of the Seller, enforceable against the Seller in accordance with its terms.

 

    	-2-

    	 

    

 

3.3
Non-contravention.

 

None
of the execution, delivery and/or performance of this Agreement by the Seller, the consummation of the transactions contemplated
hereby or compliance by the Seller with any of the provisions hereof will (a) conflict with, or result in any violations of, or
cause a default (with or without notice or lapse of time, or both) under, or give rise to a right of termination, amendment, cancellation
or acceleration of any obligation contained in or the loss of any benefit under any term, condition or provision of any instrument
or agreement to which the Seller is a party or by which the Seller or any of its properties may be bound, (b) violate any law,
statute, rule or regulation or order, writ, injunction or decree of any governmental entity applicable to the Seller or any of
its properties or (c) result in an Encumbrance on or against the Units being sold by the Seller hereunder or any assets, rights
or properties of the Seller, except, solely with respect to clauses (a) and (b) above, to the extent that such occurrences could
not have or reasonably be expected to result in: (i) an adverse effect on the legality, validity or enforceability of this Agreement,
or (ii) an adverse effect on the Seller’s ability to perform its obligations under this Agreement (any of (i) or (ii) an
“Adverse Effect”).

 

3.4
Consents.

 

Except
as contemplated by this Agreement, the Operating Agreement or where the failure of such could not reasonably be expected to result
in an Adverse Effect, no consent, approval, permit, order, notification or authorization of, or any exemption from registration,
declaration or filing with, any person (governmental or private) is required in connection with the execution, delivery and performance
by the Seller of this Agreement or the consummation by the Seller of the transactions contemplated hereby.

 

SECTION 4. REPRESENTATIONS AND WARRANTIES OF THE COMPANY

 

The
Company represents and warrants to the Seller as of the date hereof as set forth below.

 

4.1
Organization.

 

The
Company is an entity duly organized, validly existing and in good standing under the laws of the jurisdiction of its formation.

 

4.2
Authority.

 

The
Company has full and absolute legal right, capacity, power and authority to enter into this Agreement and to perform its obligations
hereunder. This Agreement has been duly and validly executed and delivered by the Company and this Agreement is the valid and
binding obligation of the Company, enforceable against the Company in accordance with its terms.

 

4.3
Non-contravention.

 

None
of the execution, delivery and/or performance of this Agreement by the Company, the consummation of the transactions contemplated
hereby or compliance by the Company with any of the provisions hereof will (a) conflict with, or result in any violations of,
or cause a default (with or without notice or lapse of time, or both) under, or give rise to a right of termination, amendment,
cancellation or acceleration of any obligation contained in or the loss of any benefit under any term, condition or provision
of any instrument or agreement to which the Company is a party or by which the Company or any of its properties may be bound,
or (b) violate any law, statute, rule or regulation or order, writ, injunction or decree of any governmental entity applicable
to the Company or any of its properties.

 

4.4
Consents.

 

Except
as contemplated by this Agreement or the Operating Agreement, no consent, approval, permit, order, notification or authorization
of, or any exemption from registration, declaration or filing with, any person (governmental or private) is required in connection
with the execution, delivery and performance by the Company of this Agreement or the consummation by the Company of the transactions
contemplated hereby.

 

    	-3-

    	 

    

 

SECTION 5. MISCELLANEOUS PROVISIONS

 

5.1
Release.

 

(a)
The Company believes that it currently has information that is not known to the Seller, including, without limitation, material
non-public information (collectively, the “Excluded Information”) and the Company is not disclosing the Excluded
Information to the Seller. If the Excluded Information were disclosed to the Seller, the Excluded Information could foreseeably
affect the (i) Seller’s willingness to enter into the transactions contemplated hereby and (ii) price that the Seller would
be willing to accept to sell the Units. Moreover, the Excluded Information may indicate that the value of the Units is substantially
lower or higher than the Aggregate Redemption Price. Notwithstanding the Company’s possession of the Excluded Information,
the Seller desires to enter into this Agreement at this time for its own business purposes. The Seller acknowledges that the Company
would not enter into this Agreement with the Seller in the absence of the protections afforded to the Company by this Agreement
and that the Seller is entering into this Agreement, including the waivers contained herein, as an inducement to the Company to
consummate the transactions contemplated hereby.

 

(b)
The Seller is experienced, sophisticated and knowledgeable in the trading of securities and other instruments of private and public
companies, and understands the disadvantage to which it is subject on account of the disparity of the access to, and possession
of, the Excluded Information between the Seller and the Company. The Seller has conducted an independent evaluation of the Units
to determine whether to engage in the transactions contemplated hereby and, notwithstanding the absence of access by the Seller
to the Excluded Information, the Seller is desirous of consummating such transactions. The Seller, because of, among other things,
its business and financial experience, is capable of evaluating the merits and risks of such transactions and of protecting its
own interests in connection with such transactions.

 

(c)
In consideration of the premises and mutual benefits representations, warranties, conditions, covenants and agreements contained
herein, the sufficiency of which is hereby acknowledged, each party on behalf of itself, its affiliates, subsidiaries, officers,
directors, members, partners, shareholders, assigns, and successors (individually and collectively, the “Releasors”),
and each of them, hereby covenants not to sue and fully releases and discharges the other party, its affiliates, subsidiaries,
divisions, shareholders, members, predecessors, directors, employees, managers, partners, officers, agents, and attorneys, past
and present and/or each of their respective successors, assigns, heirs, executors, partners, affiliates and administrators (individually
and collectively, the “Releasees”) with respect to and from any and all claims, wages, demands, rights, liens,
agreements, contracts, covenants, actions, suits, causes of action, obligations, debts, costs, expenses, attorneys’ fees,
damages, judgments, orders and liabilities (collectively, “Claims”) of whatever kind or nature in law, equity
or otherwise, whether now known or unknown, suspected or unsuspected, and whether or not concealed or hidden, which the Releasors
now own or hold or has at any time heretofore owned or held or may in the future hold as against said Releasees, arising out of
or in any way connected with the parties respective rights and obligations as contained in the Operating Agreement and Seller’s
ownership of the Units; provided, however, that all Claims (and rights to make such Claims) released or discharged
pursuant to this Section 5.1(c) shall not include any Claims relating to or in respect of (i) Section 30(b), Section 30(c),
Section 30(d) and/or Section 30(e) of the Operating Agreement and (ii) that certain Asset Purchase Agreement, dated as of July
29, 2018, by and between Social Reality, Inc. and Halyard MD Opco, LLC and any agreements or understandings relating thereto.

 

    	-4-

    	 

    

 

(d)
Each party hereby agrees to indemnify and hold harmless all of the Releasees with respect to any and all losses, costs, expenses
and damages (including attorney’s and advisor’s fees) in any way related to any claims asserted against any Releasees
(including third party claims), in connection with any claim released in accordance with this Section 5.1 and each party
hereby covenants not to commence, prosecute, pursue or give any aid in connection with, any action or proceeding against any of
the Releasees with respect to any claim released in accordance with this Section 5.1.

 

(e)
EACH PARTY EXPRESSLY ACKNOWLEDGES THAT THE BENEFITS PROVIDED BY THE OTHER PARTY HEREUNDER AND THE OTHER AGREEMENTS HEREUNDER CONSTITUTE
ADEQUATE AND SUFFICIENT CONSIDERATION FOR THE FOREGOING RELEASE AND INDEMNITY.

 

(f)
Each party intends to effect, to the maximum extent permitted by law, a complete, knowing, irrevocable and unconditional waiver
of the rights set forth in this Section 5. Each party has consulted with its own counsel and its own financial and other
advisors with respect to this Agreement, the transaction contemplated herein and the terms hereof. Each party has executed and
delivered this Agreement freely and voluntarily based upon the advice of such counsel and advisors.

 

(g)
Notwithstanding anything contained in this Agreement to the contrary or the transactions contemplated hereby, the Seller hereby
acknowledges and agrees that it shall continue to be bound by the obligations, covenants and/or restrictions set forth in Section
30(b), Section 30(c), Section 30(d) and Section 30(e) of the Operating Agreement after the Closing, in each case, in accordance
with the terms and conditions set forth therein.

 

5.2
Survival.

 

The
representations and warranties of the Seller in Section 3 and all claims and causes of action with respect thereto shall survive
the Closing indefinitely.

 

5.3
Amendment.

 

This
Agreement may be amended only by a writing instrument signed by the Company and the Seller.

 

5.4
Complete Agreement.

 

This
Agreement and the other agreements and documents referenced herein contain the entire agreement among the parties hereto with
respect to the transactions contemplated hereby and thereby and supersede all prior agreements or understandings among the parties
with respect thereto.

 

5.5
Counterparts and Facsimile Execution.

 

This
Agreement may be executed in two or more counterparts, all of which shall be considered one and the same agreement and shall become
effective when one or more counterparts have been signed by each of the parties and delivered (by facsimile, portable document
format (.pdf) or otherwise) to the other party, it being understood that all parties need not sign the same counterpart. Any counterpart
or other signature hereupon delivered by facsimile shall be deemed for all purposes as constituting good and valid execution and
delivery of this Agreement by such party.

 

5.6
Governing law.

 

THE
PROVISIONS OF THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF DELAWARE APPLICABLE
TO CONTRACTS ENTERED INTO AND FULLY PERFORMED WITHIN THE STATE OF DELAWARE BY RESIDENTS OF THE STATE OF DELAWARE.

 

    	-5-

    	 

    

 

5.7
Jurisdiction and Venue.

 

(a)
Each of the parties hereto hereby irrevocably and unconditionally submits, for itself and its property, to the exclusive jurisdiction
of any Delaware state court or federal court of the United States of America sitting in the State of Delaware, and any appellate
court from any thereof, in any action or proceeding arising out of or relating to this Agreement or the transactions contemplated
hereunder or for recognition or enforcement of any judgment, and each of the parties hereto hereby irrevocably and unconditionally
agrees that all claims in respect of any such action or proceeding may be heard and determined in any such Delaware state court
or, to the extent permitted by law, in any such federal court. Each of the parties hereto agrees that a final judgment in any
such action or proceeding shall be conclusive and may be enforced in other jurisdictions by suit on the judgment or in any other
manner provided by law.

 

(b)
Each of the parties hereto irrevocably and unconditionally waives, to the fullest extent it may legally and effectively do so,
any objection that it may now or hereafter have to the laying of venue of any suit, action or proceeding arising out of or relating
to the Agreement or the transactions contemplated hereby in any Delaware state or federal court. Each of the parties hereto irrevocably
waives, to the fullest extent permitted by law, the defense of an inconvenient forum to the maintenance of such action or proceeding
in any such court.

 

(c)
The parties hereto further agree that the mailing by certified or registered mail, return receipt requested, of any process required
by any such court shall constitute valid and lawful service of process against them, without the necessity for service by any
other means provided by law.

 

5.8
Mutual Waiver of Jury Trial.

 

EACH
OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ALL RIGHT TO TRIAL BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM ARISING OUT
OF OR RELATING TO THIS AGREEMENT OR ANY DOCUMENTS RELATED HERETO.

 

5.9
Mutual Contribution.

 

The
parties to this Agreement and their counsel have mutually contributed to its drafting. Consequently, no provision of this Agreement
shall be construed against any party on the ground that party drafted the provision or caused it to be drafted.

 

5.10
Confidentiality.

 

The
parties to this Agreement shall not disclose the terms of this Agreement or issue or cause the publication of any press release
or other announcement with respect to this Agreement or the transactions contemplated hereby without the prior written consent
(which consent will not be unreasonably withheld) of the other party except (a) disclosure to their respective officers, directors,
employees, members and representatives who need to know such information or (b) as required by state or federal laws or regulations.

 

5.11
Guarantee.

 

The
Guarantor irrevocably and unconditionally guarantees (the “Guarantee”) as a primary obligor and not merely
as a surety, by way of an independent obligation, the due and punctual payment of the Deferred Redemption Price by the Company
to the Seller when due in accordance with Section 2.3; provided, that, the maximum amount payable by the
Guarantor hereunder shall not exceed the Deferred Redemption Price. The Guarantor further agrees that such Guarantee may be extended,
in whole or in part, or amended or modified without notice to or further assent from it, and that it will remain bound upon its
Guarantee hereunder notwithstanding any such extension, amendment or modification of any provision guaranteed hereunder. The Guarantor
waives any presentment to and demand of payment from the Seller of any guaranteed obligations hereunder. The Guarantee shall terminate
and the Guarantor shall have no further obligations under this Section 5.11 upon the Company’s payment of the Deferred
Redemption Price to the Seller.

 

[Signature
Page Follows]

 

    	-6-

    	 

    

 

IN
WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first written above.

 

	 	HALYARD
    MD, LLC
	 	 
	 	By:	       
	 	Name:	 
	 	Title:	 
	 	 
	 	SRAX,
    INC.
	 	 
	 	By:	 
	 	Name:	 
	 	Title:	 
	 	 
	 	SOLELY
    WITH RESPECT TO SECTION 5.11:
	 	 
	 	Halyard
    md opco, LLC
	 	 
	 	By:	 
	 	Name:	 
	 	Title:	 

 

[Signature Page to Unit Redemption Agreement]

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