Document:

Provide Commerce, Inc. Value Plan

 Exhibit 10.5 
  
 [Final] 
  
 PROVIDE COMMERCE, INC. 
  
 Provide Commerce, Inc. Value Plan 
  
 Section 1. Purpose. The purpose of the Plan is to provide financial incentives and rewards to key executive and managerial employees of the
Company and its Subsidiaries. The Plan also provides a means to attract and retain the executive and managerial talent needed to achieve the Company’s long-term growth and profitability objectives. 
  
 Section 2. Definitions. 
  
 As used in this Plan, the following terms have the
corresponding meanings: 
  
 “Account” means the unfunded, bookkeeping account maintained to record the vested and unvested Appreciation Units awarded to each Participant under the Plan. 
  
 “Additional Amount” means the additional 25% Unit Benefit amount described in
Section 7.2(c)(i) hereof. 
  
 “Adjusted Ending Unit Value” means, as of any Early Termination Date pursuant to Section 7.2(c), the lesser of (x) the Unit Value on the most recent Valuation Date before such Early Termination Date and
(y) the Unit Value on the first Valuation Date after such Early Termination Date; provided, however, that if such an Early Termination Date occurs on a Valuation Date, the Adjusted Ending Unit Value shall equal the Ending Unit Value.

  
 “Adjusted Equity Value”
means, as of any date, the arithmetic result of (w) the Company Enterprise Value, less (x) Net Debt, less (y) the aggregate liquidation preference of any Designated Preferred Stock, and less (z) the Liberty
Capital Return, in each case as of such date. 
  
 “Affiliate” of a Person means any other Person that, directly or indirectly, through one or more intermediaries, Controls, is Controlled by or is under common Control with such Person. 
  
 “Aggregate Merger Consideration” means the
aggregate amount of all Merger Consideration, Option Consideration and Warrant Consideration (as such terms are defined in the Merger Agreement) payable to holders of Company Common Stock, Company Stock Options and Company Warrants (as such terms
are defined in the Merger Agreement) outstanding immediately prior to the Effective Date. The Aggregate Merger Consideration shall also include, without limitation, the Retention Amounts (as defined in the Retention Agreements) paid by Liberty Media
to the Escrow Agent (as defined in the Retention Agreements). 
  
 “Applicable Equity Percentage” means, as of any date, the percentage that (x) Effective Date Equity bears to (y) Total Outstanding Equity on such date. For the avoidance of doubt, as of the
Effective Date, the Applicable Equity Percentage shall equal 100%. 

 “Appreciation Period” means, with respect to any Appreciation Units
credited to a Participant’s Account hereunder and vested and payable as provided herein, the period beginning on the Grant Effective Date of such Appreciation Units and ending (i) on the applicable Regular Maturity Date with respect to
such Appreciation Units, or (ii) in any of the circumstances described in Section 7.2, on the applicable Early Termination Date with respect thereto. 
  

“Appreciation Unit” means the right to receive, in accordance with the provisions of the Plan, a payment based on the
appreciation, if any, in the Unit Value during the relevant Appreciation Period. 
  
 “Approved Employment Agreement” means, with respect to any Award granted hereunder: (i) any Employment Agreement
listed on Schedule 1 to this Plan, and (ii) any other Employment Agreement specifically designated as such by Board action taken after the Effective Date, to the extent that the Grant Agreement with respect to such Award states that such Award
is subject to the terms and conditions of such Employment Agreement. 
  
 “Award” means the grant of a number of Appreciation Units which are allocated to a Participant’s Account in accordance with the provisions of the Plan. 
  
 “Beginning Unit Value” shall be determined
as follows: 
  
 (i) For any Appreciation Period
beginning on the Effective Date, the Beginning Unit Value shall be zero. 
  
 (ii) For any Appreciation Period beginning on a Grant Effective Date after the Effective Date, the Beginning Unit Value shall equal the Unit Value as of the most recent Valuation Date on or before such Grant Effective
Date. 
  
 “Beneficiary” means
any person designated in accordance with Section 13.1 to receive the amount, if any, payable under the Plan in the event of the death of a Participant. 
  
 “Board” means the Board of Directors of the Company. 
  
 “Cash” means, at any date, cash and cash equivalents (including short-term investments) of
the Company and its consolidated subsidiaries on such date, as determined in accordance with GAAP. 
  
 “Cause” means any of the following with respect to a Participant: (i) a material breach by the Participant of any
Employment Agreement between the Company or any of its Affiliates and the Participant, which breach Participant fails to remedy within 45 days after receipt of notice of such breach; (ii) a breach of Participant’s duty of loyalty to the
Company, which breach Participant fails to remedy within 45 days after receipt of notice of such breach; (iii) Participant’s commission of any act of dishonesty or fraud with respect to the Company; (iv) the commission by Participant
of a felony or other act causing material harm to the Company’s standing and reputation; or (v) Participant’s willful failure to perform his or her duties as an Employee (other than as a result of a Disability), which failure to
perform Participant fails to remedy within 45 days after receipt of notice thereof. However, if “Cause” is defined in any Approved Employment Agreement between such Participant and the Company or any of its 

  

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Affiliates, then the definition of “Cause” provided in such Approved Employment Agreement shall control for purposes of any Award granted to
such Participant hereunder. 
  
 “Certification” means the Certification and Acknowledgment Agreement in the form annexed hereto as Attachment B. 
  
 “Change in Control” means (i) the merger, consolidation or reorganization of the Company with any other company (or
the issuance by the Company of its voting securities as consideration in a merger, consolidation or reorganization of a Subsidiary with any other company), other than any merger, consolidation or reorganization immediately following the
effectiveness of which any combination of Liberty Media, its Affiliates and Designated Persons (as defined below) shall be the beneficial owners (as determined pursuant to Rule 13d-3 and Rule 13d-5 under the Exchange Act and any successor
regulation) of, in the aggregate, at least 50% of the combined voting power of the outstanding voting securities of the Company or other entity surviving such merger, consolidation or reorganization; (ii) the approval by the shareholders of the
Company of a plan of complete liquidation of the Company or the sale or disposition by the Company of all or substantially all of the Company’s assets, other than any such sale or disposition to an entity at least 50% of the combined voting
power of the voting securities of which is, in the aggregate, beneficially owned immediately after the sale or disposition by any combination of Liberty Media, its Affiliates and Designated Persons; or (iii) any sale, transfer or issuance of
voting securities of the Company (including any series of related transactions) as a result of which Liberty Media, its Affiliates and Designated Persons shall cease to be the beneficial owners of, in the aggregate, at least 50% of the voting power
of the voting securities of the Company. For purposes of this definition, “Designated Persons” means (A) the Chairman of the Board of Liberty Media on the Effective Date, (B) the Chief Executive Officer of Liberty Media on the
Effective Date, (C) each of the members of the board of directors of Liberty Media on the Effective Date, and (D) the respective spouses, descendants, descendants of spouses and spouses of descendants, estates and heirs of any of the
Designated Persons referred to in clauses (A), (B) and (C) above and any trust or other investment vehicle for the benefit of any Designated Person. For the avoidance of doubt, in the case of any event described in Section 9, the
provisions of Section 9 shall be applied first before determining whether such event or any subsequent event constitutes a Change in Control within the meaning of this definition. 
  
 “Committee” means a committee appointed by the Board to administer the Plan, the members of
which committee shall serve thereon at the pleasure of the Board. 
  
 “Company” means Provide Commerce, Inc., a Delaware corporation, subject to the terms of Section 9.1 of this Plan 
  
 “Company Enterprise Value” means, as of any date, the assumed total market capitalization
of the Company on such date, as determined by appraisal pursuant to Section 6.2, assuming that the Company were a stand-alone, publicly-traded company with no outstanding indebtedness and a well-distributed shareholding in a liquid market with
adequate public information. For the avoidance of doubt, in determining the Company Enterprise Value, the Qualified Appraiser will be instructed to disregard any liability of the Company to Participants under this Plan and the Appreciation Units
granted hereunder and any Cash on hand. 
  

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 “Competitor” means any entity that (x) markets or sells perishable
goods over the Internet or by other interactive electronic means, whether now existing or hereafter invented (including without limitation sales by television where a customer is encouraged to make a reasonably contemporaneous purchase using the
Internet, telephone, return path of an interactive television system or other electronic means), or (y) develops, maintains, or supports websites or other interactive or e-commerce marketplaces involved in such activities, or (z) is
otherwise in competition with one or more of the businesses of the Company and its Affiliates as determined by the Committee in its sole discretion from time to time. 
  
 “Control” (including as used in other forms of that term), means possession of the power to
direct or cause the direction of the management and policies of another Person, whether through the ownership of voting securities, by contract or otherwise. 
  

“Corporate Transaction” means any of the following transactions to which the Company is a party: 
  
 (a) any consolidation, merger or business combination
involving the Company, or binding share exchange involving the stockholders of the Company, pursuant to which issued and outstanding equity securities of the Company possessing more than 50% of the total combined voting power of the then issued and
outstanding equity securities of the Company would be transferred in exchange for, changed into, converted into or otherwise exchanged for cash, equity securities, indebtedness or other property of another Person (the “Purchaser” in
connection with such Corporate Transaction) and Liberty Media, its Affiliates and Designated Persons will not beneficially own immediately after the transaction issued and outstanding equity securities of the Purchaser possessing 50% or more of the
total combined voting power of the issued and outstanding equity securities of the Purchaser; or 
  
 (b) any sale or conveyance of the assets of the Company as an entirety or substantially as an entirety to another Person (the
“Purchaser” in connection with such Corporate Transaction); or 
  
 (c) the liquidation or dissolution of the Company, or any sale or conveyance of all or substantially all the assets of the Company other
than a sale or conveyance as described in clause (b) of this definition. 
  
 “Designated Preferred Stock” means (i) any outstanding shares of capital stock of the Company ranking senior to the common stock of the Company with respect to rights on liquidation, dissolution
and winding-up, and that are not directly or indirectly convertible into, or exercisable or exchangeable for, common stock of the Company, other than (ii) any such outstanding shares of capital stock, the proceeds of which were
paid or transferred to Liberty Media in a Disqualifying Distribution. 
  
 “Disability” and “Disabled” means a condition under which a Participant (1) is unable to engage in any substantial gainful activity by reason of any medically determined physical
or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, or (2) is, by reason of any medically determinable physical or mental impairment that can be expected to
result in death or can be 

  

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expected to last for a continuous period of not less than 12 months, receiving income replacement benefits for a period of not less than 3 months under an
accident and health policy covering employees of the Company, or such other definition as may be prescribed by Section 409A. 
  
 “Disqualifying Distribution” means (i) any dividend or distribution to Liberty Media paid on or in respect of the
common stock of the Company (other than any such dividend or distribution paid in shares of any class or series of common stock of the Company) or (ii) any other transfers or payments to Liberty Media without consideration, as a return of
capital or otherwise, other than any such dividends, distributions, transfers or payments to the extent that the aggregate amount thereof does not exceed the aggregate amount of Unlevered Free Cash Flow applied to reduce the Liberty Capital Return
in accordance with clause (c)(ii) of the definition of such term. For the avoidance of doubt, (x) any transfers or payments to Liberty Media pursuant to the Tax Liability Allocation and Indemnification Agreement between the Company and Liberty
Media, as amended from time to time, and (y) any transfers or payments to Liberty Media in respect of allocations and other reimbursable expenses incurred by Liberty Media on the Company’s behalf, shall not constitute Disqualifying
Distributions. 
  
 “Early Termination
Date” means a date determined in accordance with Section 7.3 hereof. 
  
 “Effective Date” means the effective date of the Merger. 
  
 “Effective Date Equity” means (a) the product of 1.25 times the number of
shares of common stock of the Company outstanding on the Effective Date, determined immediately following the effectiveness of the Merger, as such number of shares shall be adjusted from time to time as a result of any stock dividend, stock split,
reverse stock split, reclassification, recapitalization, merger, reorganization or other similar action affecting such outstanding shares, less (b) the number of shares repurchased or redeemed by the Company for value after the Effective
Date. 
  
 “Eligible Part-Time
Employee” means an Employee whose regular work schedule (excluding vacation and sick days to which such employee is entitled under then-applicable Company policy and excluding overtime and any other non-regularly scheduled work) is at least
20 hours per week but less than 40 hours per week. 
  
 “Employee” means an active and regular employee of the Company or of any Subsidiary who is not classified as a temporary, seasonal, leased, contingent and/or contracted worker. For purposes of the Plan and this definition
of “Employee,” a “regular employee” of the Company or of any Subsidiary shall mean a full-time or part-time employee of the Company or any Subsidiary who: (i) is classified by the Company or any Subsidiary as eligible to
receive health or welfare benefits from the Company or any Subsidiary and (ii) is issued an IRS Form W-2 by the Company or any Subsidiary for tax reporting purposes. Notwithstanding anything in the Plan to the contrary, an “Employee”
shall not include any individual (i) who is classified as an independent contractor by the Company or any Subsidiary, (ii) who is provided compensation by or through an employee leasing or staffing company or other third-party agency or
organization, (iii) whose compensation from the Company or any Subsidiary is not subject to tax 

  

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withholding or does not provide a basis upon which employer contributions may be made by the Company or any Subsidiary to an employee benefit plan, or
(iv) who is classified by the Company or any Subsidiary as a leased employee or contingent worker, in each case during the period the individual is so described in one or more of clauses (i) through (iv) even if such individual is
later retroactively reclassified as a common-law employee of the Company or of any Subsidiary during all or any portion of such period pursuant to applicable law or otherwise. 
  
 “Employment Agreement” means, with respect to any Participant, any agreement to which such
Participant and the Company or any Subsidiary is a party, relating to the employment or compensation of such Participant, including without limitation any such agreement relating to a covenant not to compete with the Company, non-disclosure of
confidential or proprietary information of the company, the ownership or assignment of inventions and/or other intellectual property, or similar matters. 
  
 “Ending Unit Value” means, for any Appreciation Period, the Unit Value as of the most recent Valuation Date on or before
the date that such Appreciation Period ends. 
  
 “Exchange Act” means the Securities Exchange Act of 1934, as amended. 
  
 “Exclusive Consulting Arrangement” means an arrangement substantially as provided for in Sections 7.2(c)(ii)(x) and
7.2(c)(vi) hereof. 
  
 “Full-Time
Employee” means an Employee whose regular work schedule (excluding vacation and sick days to which such employee is entitled under then-applicable Company policy and excluding overtime and any other non-regularly scheduled work) is at least
40 hours per week. 
  
 “GAAP”
means generally accepted accounting principles in the United States, consistently applied. 
  
 “General Liability Release” means the General Release in the form annexed hereto as Attachment A. 
  
 “Good Reason” means, with respect to any
Participant that is a Full-Time Employee or Eligible Part-Time Employee, the occurrence of any of the following after the Effective Date without the written consent of such Participant: (i) a material diminution in the position, duties,
responsibilities, title or office of such Participant, (ii) a reduction by the Company of the salary, or a material reduction by the Company of the benefits or any other form of remuneration to which such Participant is entitled, or a material
change in the basis upon which such Participant’s salary, benefits or other form of remuneration payable by the Company is determined, or (iii) a relocation of such Participant’s position to another location 50 miles or more from the
current location of such position or, in the case of such an event following a Change in Control, the location of such position immediately prior to such Change in Control; in each case, other than any such change or occurrence provided for or
contemplated in the Merger Agreement or in any Employment Agreement to which such Participant is a party. However, if “Good Reason” or a similar concept is defined in any Approved Employment Agreement between such Participant and
the Company or any of its Affiliates, then such definition shall control for purposes of any Award granted to such Participant. 
  

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 “Grant Agreement” is defined in Section 27. 
  
 “Grant Effective Date” means the date on
which a grant of Appreciation Units is made to a Participant, or such other date (which may, without limitation, be the date on which a Participant first becomes eligible for an Award hereunder) on which the Board shall determine that a grant of
Appreciation Units to a Participant is to be effective. It is contemplated (x) that the grant of Appreciation Units hereunder to Participants who are Full-Time Employees or Eligible Part-Time Employees of the Company on the Effective Date,
shall have a Grant Effective Date on and as of the Effective Date, and (y) that any grant of Appreciation Units hereunder to Participants who are hired by the Company as Full-Time Employees or Eligible Part-Time Employees following the
Effective Date, shall have an initial Grant Effective Date on and as of the April 1 that follows the applicable Participant’s start-date. Notwithstanding anything in the foregoing to the contrary, a given Grant Effective Date is a function
of Plan administration subject to the discretion of the Board at the time of grant. 
  
 “Indebtedness” means, with respect to the Company and its consolidated subsidiaries, (i) all indebtedness for
borrowed money, (ii) all obligations evidenced by notes, bonds, debentures or other similar instruments, (iii) all indebtedness created or arising under any conditional sale or other title retention agreement with respect to acquired
property and (iv) all obligations as lessee under leases that have been or should be, in accordance with GAAP, recorded as capital leases, in each case for the Company and its consolidated subsidiaries on a consolidated basis. 
  
 “Liberty Capital Return” means an amount
determined as follows: 
  
 (a) At the Effective
Date, the Company shall establish an unfunded bookkeeping account, which shall be used to record Liberty Media’s capital investment in the Company in respect of the Aggregate Merger Consideration, plus an 8% cumulative return, reduced by
Unlevered Free Cash Flow. 
  
 (b) At the
Effective Date, this unfunded bookkeeping account will equal the Aggregate Merger Consideration. 
  
 (c) At the end of each fiscal year of the Company ending after the Effective Date, for such fiscal year (and, with respect to any
Valuation Date that occurs after the Company’s most recent fiscal year-end, at such Valuation Date, for the portion of the Company’s current fiscal year ending on such Valuation Date), such unfunded bookkeeping account shall be
(i) increased by an amount equal to an 8% annual return on the opening balance in the account at the beginning of such period, calculated on the basis of the actual number of days elapsed in such period over a year of 365 days and
(ii) decreased by an amount equal to Unlevered Free Cash Flow for such fiscal year (or portion thereof). In the case of the first fiscal year of the Company ending after the Effective Date, such fiscal year shall be deemed to have begun on the
Effective Date, for all purposes of this definition. 
  
 (d) If any portion of the Retention Amounts (as defined in the Retention Agreements) is indefeasibly re-paid to Liberty Media after the Effective Date pursuant to the 

  

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Retention Agreements, such unfunded bookkeeping account shall be reduced by that portion of the Retention Amounts actually so received by Liberty Media, as
of the date so received. 
  
 (e) The balance in
such unfunded bookkeeping account as of any fiscal year-end of the Company or other Valuation Date shall be the Liberty Capital Return of the Company as of such date, for all purposes of this Plan. 
  
 “Liberty Media” means Liberty Media
Corporation, a Delaware corporation, subject to the terms of Section 9.2 of this Plan. 
  
 “Maximum Unit Number” means 2,400,000. 
  
 “Merger” means the merger of Merger Sub with and into the Company, with the Company as the
surviving corporation, pursuant to the Merger Agreement. 
  
 “Merger Agreement” means the Agreement and Plan of Merger dated as of December 4, 2005, among the Company, Liberty Media and Merger Sub. 
  
 “Merger Sub” means Barefoot Acquisition,
Inc., a Delaware corporation and indirect wholly owned subsidiary of Liberty Media. 
  
 “Net Debt” means, with respect to the Company and its consolidated subsidiaries as at any date, the arithmetic result
(which may be a positive or negative number, or zero) equal to (i) the aggregate principal amount of, and accrued interest, penalties and premium with respect to, all Indebtedness of the Company and its consolidated subsidiaries on such date
(other than (x) any Indebtedness of the Company to Liberty Media incurred to fund any portion of the Aggregate Merger Consideration or (y) any Indebtedness of the Company, the proceeds of which were paid or transferred to Liberty Media in
a Disqualifying Distribution), minus (ii) the amount of cash and cash equivalents (including short-term investments) on the consolidated balance sheet of the Company and its consolidated subsidiaries on such date, determined in
accordance with GAAP. 
  
 “Non-Eligible
Employee” means any Employee who is not either a Full-Time Employee or an Eligible Part-Time Employee. 
  
 “Participant” means an Employee who is selected to participate in the Plan as provided in Section 3.2. 

 
 “Participant Representative” means the
representative appointed from time to time by the holders of a majority of the outstanding Appreciation Units under the Plan. 
  
 “Person” means an individual, corporation, limited liability company, partnership, trust, incorporated or unincorporated
association, joint venture or other entity. 
  
 “Plan” means this Provide Commerce, Inc. Value Plan, as the same may hereafter be amended from time to time. 
  

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 “Public Offering” means the occurrence of any of the foregoing:
(i) any offering of shares of common stock of the Company that is registered or required to be registered under the Securities Act (other than pursuant to a registration statement on Form S-8 or any successor form), (ii) any spin-off,
split-off or other transaction affecting shares of common stock of the Company if, after giving effect to such spin-off, split-off or other transaction any series of common stock of the Company is registered or required to be registered under
Section 12(b) or 12(g) of the Exchange Act, or (iii) any other transaction or event following which any series of common stock of the Company is registered or required to be registered, or (in one or a series of transactions) is converted
into or exchanged for securities of a class (or securities that are convertible into or exchangeable for securities of a class) that is registered or required to be registered, under Section 12(b) or 12(g) of the Exchange Act; provided,
that in each case the shares of common stock so registered are listed for trading on a national securities exchange or admitted for quotation on the National Market tier of The Nasdaq Stock Market. 
  
 “Purchaser” is defined in the definition of
Corporate Transaction, above. 
  
 “Qualified Appraiser” is defined in Section 6.2(a). 
  
 “Regular Maturity Date” is defined in Section 6.1 hereof. 
  
 “Retention Agreements” means each of
(i) the Retention Agreement by and among William Strauss, the Company and Parent and (ii) the Retention Agreement by and among Abraham Wijnperle, the Company and Parent, each executed contemporaneously with the Merger Agreement.

  
 “Section 409A” means
Section 409A of the Internal Revenue Code of 1986, as it may be amended from time to time, and the Treasury regulations and other guidance issued thereunder. 
  
 “Securities Act” is defined in Section 8.2(c). 
  
 “Separation From Service” (and variations
on the form of such term) means a separation from service with the Company within the meaning of Section 409A. 
  
 “Subsidiary” means (i) any corporation, limited liability company, partnership or other entity a majority of the
voting power of which is owned, directly or indirectly, by the Company and (ii) any other entity in which the Company directly or indirectly holds an interest and that is designated by the shareholders of the Company or their as eligible to
have its employees participate in the Plan. 
  
 “Total Outstanding Equity” means, as of any date, (x) the number of shares of common stock of the Company outstanding on such date plus (y) the product of 0.25 times the number of shares of common
stock of the Company outstanding on the Effective Date, determined immediately following the effectiveness of the Merger (as such latter number of shares of common stock shall be adjusted from time to time as a result of any stock dividend, stock
split, reverse stock split, reclassification, recapitalization, merger, reorganization or other similar action affecting such outstanding shares), plus (z) the number of shares of common stock of the Company issuable upon the conversion,
exercise or exchange of any outstanding securities 

  

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of the Company convertible into, or exercisable or exchangeable for, shares of common stock of the Company (to the extent such securities may be converted,
exercised, or exchanged either for no consideration or for consideration having a fair market value on such date less than the fair market value on such date of the shares of common stock issuable upon such conversion, exercise or exchange);
provided, however, that all such convertible, exercisable or exchangeable securities shall be deemed to have been converted, exercised or exchanged on a “cashless” basis (that is, the issuance of shares of common stock in
exchange for such convertible, exercisable or exchangeable securities, on such a basis that the fair market value of the aggregate number of shares so issued shall equal the amount by which such convertible, exercisable or exchangeable securities
are “in-the-money”). 
  
 “Unforeseeable Emergency” means a severe financial hardship to the Participant resulting from an illness or accident of the Participant, the Participant’s spouse, or the Participant’s dependent (as defined in
Internal Revenue Code Section 152(a), as the same may be amended from time to time), loss of the Participant’s property due to casualty, or other similar extraordinary and unforeseeable circumstances arising as a result of events beyond
the control of the Participant, or such other definition as may be prescribed by Section 409A. 
  
 “Unit Benefit” means the benefits payable pursuant to Section 8.1 of the Plan with respect to each vested
Appreciation Unit credited to a Participant’s Account, and “Unit Benefits” shall mean the aggregate benefits payable pursuant to Section 8.1 with respect to all vested Appreciation Units credited to a Participant’s
Account. 
  
 “Unit Value” means,
as of any date, the mathematical result of (i) the Adjusted Equity Value as of such date, times (ii) the Applicable Equity Percentage on such date, times (iii) 20%, divided by (iv) the Maximum Unit Number.

  
 “Unlevered Free Cash Flow”
means, for the Company and its consolidated subsidiaries for any fiscal period, the arithmetic result of (i) Cash Flow from Operations, less (ii) Capital Expenditures, in each case as would be reflected on a statement of cash flows
of the Company and its consolidated subsidiaries for such fiscal period prepared in accordance with GAAP, less (iii) equity-based compensation relating to Awards under this Plan, determined in accordance with GAAP applied on a basis
consistent with Liberty Media’s consolidated financial statements for such fiscal period, plus (iv) any Cash Paid for Interest deducted in determining the Net Income of the Company for such fiscal period, to the extent such interest
relates to any Indebtedness of the Company, the proceeds of which were paid or transferred to Liberty Media in a Disqualifying Distribution. 
  
 “Valuation” is defined in Section 6.2(b)(i) 
  
 “Valuation Date” means the date as of which the Adjusted Equity Value is determined for
purposes of calculating the Unit Value hereunder, which shall be December 31 of each year that Appreciation Units granted under this Plan are outstanding, commencing December 31, 2006. The Committee may set additional Valuation Dates
between such annual Valuation Dates, so long as the setting of any additional Valuation Date shall not result in the delay of the Valuation in connection with any Regular Maturity Date. 
  

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 “Valuation Objection” is defined in Section 6.2(b) 
  
 “Valuation Report” is defined in
Section 6.2(a). 
  
 Section 3. Administration;
Designation of Participants; Maximum Number; Limitations on Grants. 
  
 3.1 Administration. Except as provided under the terms of the Plan, the Board and the Committee shall each have the general discretionary responsibility and authority for the administration of the Plan;
provided, however, that the Committee may not grant Awards under the Plan, amend or terminate the Plan, or take any other actions which the Plan provides will be taken by the Board, except as the Board may otherwise authorize from time
to time pursuant to Section 3.2 of the Plan. The Committee shall have the discretionary authority to establish from time to time policies, procedures and guidelines for the administration of the Plan and the discretionary authority to construe
and interpret the terms of the Plan (including the discretionary authority to determine eligibility for benefits under the Plan) and any such policies, procedures and guidelines, provided, however, that any such policies, procedures,
guidelines, constructions and interpretations shall be subject to, and may be superseded by, any contrary policies, procedures, guidelines, constructions or interpretations adopted by resolution of the Board. Unless otherwise required by applicable
law or regulation, members of the Committee may also be participants in the Plan; provided, however, that to the extent any determination of the Committee directly affects the rights or benefits of any member of the Committee, such
member shall recuse himself or herself from participation in any such determination (however, no such recusal shall be necessary with respect to determinations that may affect Plan participants or classes of Plan participants generally). To
the extent, in accordance with the preceding sentence or otherwise, the members of the Committee are unable to act with respect to any matter relating to the administration of the Plan, administration of the Plan with respect to such matter shall be
carried out by the Board. Any and all powers granted to the Committee under the Plan (including without limitation any such powers granted to the Committee in its “sole discretion”, or words to that effect) shall also belong to (and may
also be exercised by) the Board, and any exercise of any such powers by the Board shall supersede any contrary action by the Committee. 
  
 3.2 Designation of Participants. Key employees of the Company and its Subsidiaries shall be eligible to participate
in the Plan, provided that such individuals are Employees. The Board may, from time to time and in its sole discretion, select those Employees who shall become Participants in the Plan, and determine the number of Appreciation Units to be
awarded to any such Participant and the terms and conditions that shall apply to any such Award (which eligibility and other terms and conditions may vary). The Board shall consult with the chief executive officer of the Company in determining which
Employees shall become Participants and the number of Appreciation Units to be awarded to any Participant and the Board may, in its discretion, delegate any or all of its authority hereunder to the Committee. 
  
 3.3 Maximum Number; Limitations on Grants.
The number of Appreciation Units outstanding at any time hereunder shall in no event exceed the Maximum Unit Number. Prior to the second anniversary of the Effective Date, the number of Appreciation Units outstanding at any time hereunder shall
not exceed 75% of the Maximum Unit Number, 

  

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without the prior consent of the Board. No Person shall be granted Awards hereunder with respect to more than 500,000 Appreciation Units in any calendar
year. 
  
 Section 4. Vesting. 
  
 4.1 Vesting Schedule. Except as
otherwise provided in Section 5 or as the Committee may otherwise determine, a Participant’s interest in the Appreciation Units awarded to him or her under the Plan shall vest in accordance with the following schedule, beginning on
(a) if the Grant Effective Date occurs during the first 15 days of a calendar month, the first day of such calendar month, and (b) if the Grant Effective Date occurs following the 15th day of a calendar month, the first day of the next
calendar month: 
  

			
	 Period of Continuous Employment
Following Such Date

	  	 Cumulative
Vested Percentage

	 Less than 12 months
	  	0%
		
	 At least 12 months, but less than 24 months
	  	25%, plus 2.0833% for each full month over 12
		
	 At least 24 months, but less than 36 months
	  	50%, plus 2.0833% for each full month over 24
		
	 At least 36 months, but less than 48 months
	  	75%, plus 2.0833% for each full month over 36
		
	 At least 48 months
	  	100%

  
 4.2 Continuous Service; Breaks in Service. Solely for purposes of Section 4.1, and unless the Committee in its sole discretion otherwise determines, (a) a Participant’s period of continuous employment
with the Company shall mean continuous service as a Full-Time Employee and/or Eligible Part-Time Employee for the relevant vesting period, provided that any period during which the Participant was an Employee but not a Full-Time Employee or
Eligible Part-Time Employee shall not be included in the period of continuous service but shall not be deemed to be a break in service (which would otherwise terminate the employee’s continuity of service), and any such continuous service as a
Full-Time Employee and/or an Eligible Part-Time Employee shall include such service with any Subsidiary, and (b) a Participant’s period of continuous employment with the Company following the Grant Effective Date shall mean a period
commencing on the day immediately following the applicable Grant Effective Date, and thus vesting shall occur on the applicable anniversary dates of the Grant Effective Date (provided, however, if any period of service is disregarded under
Section 5.5 in determining a Participant’s vested interest, then vesting shall occur on the applicable dates coinciding with the completion of the required period of continuous employment following the Grant Effective Date). To the extent
that the application of the Vested Percentage specified in Section 4.1 would otherwise result in vesting of fractional Appreciation Units, then the number of such Appreciation Units that first vest shall be the next higher whole number of
Appreciation Units and the remaining unvested fractional Appreciation Units with respect to such Award shall be forfeited. 
  

 12 

 Section 5. Special Vesting Provisions. 
  
 5.1 Termination For Cause. If a
Participant’s employment with the Company and its Subsidiaries is terminated for Cause, then, notwithstanding any other provision of the Plan, such Participant’s interest in any and all Appreciation Units credited to his or her Account,
whether or not then vested, shall be forfeited immediately upon the giving of notice of such termination, and no Unit Benefits or other consideration whatsoever shall be payable with respect to such Participant. 
  
 5.2 Corporate Transaction. Immediately
prior to the effective date of a Corporate Transaction within the meaning of clause (c) of the definition of such term, all outstanding Appreciation Units shall become 100% vested. In the event of a Corporate Transaction within the meaning of
clause (a) or (b) of the definition of such term, the then outstanding Appreciation Units may be assumed by, or replaced with substantially equivalent appreciation rights, stock options or other substantially equivalent rights by, the
Purchaser (an “Award Exchange”). If, in any such event, the Purchaser does not undertake an Award Exchange, all outstanding Appreciation Units (other than any Appreciation Units forfeited or subject to forfeiture under
Section 5.5(a)) shall become 100% vested, effective immediately prior to the effective time of such Corporate Transaction. 
  
 5.3 Termination Following Change in Control. If (a) a Change in Control occurs and a Participant is a Full-Time
Employee or an Eligible Part-Time Employee at the time of such Change in Control, and (b) within 12 months after such Change in Control, such Participant Separates From Service, as a result of (i) a termination of employment by the
Company or an applicable Subsidiary without Cause or (ii) a voluntary termination of employment by the Participant for Good Reason, then immediately prior to the effectiveness of such Separation From Service, any unvested Appreciation Units
credited to the Participant’s Account as of the date of such Separation From Service (other than any Appreciation Units forfeited or subject to forfeiture under Section 5.5(a)) shall become 100% vested. For the avoidance of doubt, a
transaction or series of related transactions may constitute both a Change in Control and a Corporate Transaction, and in such case the provisions of Section 5.2 and 5.3 of this Plan shall each apply, in that order. 
  
 5.4 Other Separation From Service.
Except as otherwise provided in Section 5.1 [Termination for Cause], Section 5.3 [Termination Following Change in Control] or any Approved Employment Agreement, if a Participant experiences a Separation From Service for any reason (whether
voluntary or involuntary, and including without limitation any termination of a Participant’s employment resulting from the death or Disability of the Participant) any and all unvested Appreciation Units as of the date such Separation From
Service is effective shall be forfeited and any and all vested Appreciation Units as of such date shall be payable in accordance with Section 7.2. 
  
 5.5 Change in Status. 
  
 (a) Change in Status from Full-Time Employee to Eligible Part-Time Employee. If a Participant who is a Full-Time Employee
becomes an Eligible Part-Time Employee, or if the number of hours normally worked by an Eligible Part-Time Employee is 

  

 13 

 
reduced but the Participant remains an Eligible Part-Time Employee, then (i) as of the date such change in status is effective, that percentage of any
unvested Appreciation Units that is proportional to the percentage of hours by which such Employee’s regular work schedule was reduced shall be forfeited, and (ii) any vested Appreciation Units shall be payable on the Regular Maturity
Dates in accordance with Section 7. If any Participant who is subject to the foregoing sentence has unvested Appreciation Units that vest in more than one tranche, or tranches of vested Appreciation Units to which more than one Appreciation
Period applies, then forfeiture or payment, as applicable, shall be made with respect to the applicable proportional amount of each tranche; provided that, if such forfeiture or payment would otherwise result in the forfeiture or payment of
fractional Appreciation Units, then to the extent necessary to prevent the forfeiture or payment of fractional Appreciation Units, in the discretion of the Committee, (A) the total number of Appreciation Units to be so forfeited or paid shall
be rounded to the next lower whole number of Appreciation Units, and/or (B) the number of Appreciation Units so forfeited or paid shall be adjusted by rounding the tranche that was or would be the last to vest to the next higher number and the
other fractions of an Appreciation Unit shall be forfeited. 
  
 (b) Change in Status to Non-Eligible Employee. If a Participant who is a Full-Time Employee or an Eligible Part-Time Employee becomes a Non-Eligible Employee, then, to the extent permitted by applicable
law, at the date such change in status is effective, all such Participant’s unvested Appreciation Units shall be forfeited, and all such Participant’s vested Appreciation Units shall be payable on the Regular Maturity Dates in accordance
with Section 7. 
  
 (c) Leaves of
Absence. Notwithstanding any other provision of this Section 5.5, a Full-Time Employee or an Eligible Part-Time Employee who temporarily changes status or takes an authorized leave of absence (including, without limitation, as a result
of a condition which could, with the passage of time, cause a Participant to become Disabled), in either case for a period generally not to exceed 12 months, may, if the Committee shall in its sole discretion so consent, have the provisions of
subsection (a) or (b), as applicable, suspended during the period of such temporary change of status; provided, however, that, during the period in which such Participant is in such temporary status: 
  
 (i) if, but for the provisions of this subsection
(c) such Participant would be subject to the provisions of subsection (b) of this Section 5.5, then (x) no Appreciation Units shall vest during the period of such temporary change in status; and (y) for purposes of vesting
under Section 4.1, the period of such temporary change in status shall not be included in calculating the Participant’s period of continuous employment, but shall not be deemed to be a break in service for purposes of the continuity of
service requirement for vesting; 
  
 (ii) if,
but for the provisions of this subsection (c) such Participant would be subject to the provisions of subsection (a) of this Section 5.5, then the provisions of subclauses (x) and (y) of clause (i) of this subsection
(c) shall apply, but only with respect to the applicable percentage of such Participant’s Appreciation Units corresponding to the reduction in such Participant’s work schedule; and 
  
 (iii) if after six months (or such other period as the
Committee shall in its sole discretion determine) such Participant has not returned to his or her prior status, 

  

 14 

 
then the provisions of subsection (a) or (b), as the case may be, shall apply, effective as of the date such Participant’s change in status first
became effective; 
  
 and further provided that
the provisions of this Section 5.5 shall not in any event apply in the case of a Participant who has become Disabled (in which case the provisions of Section 7.2(b) shall apply) or is otherwise unable, by reason of any medically determined
physical or mental impairment, to perform such Participant’s essential duties as an Employee, notwithstanding any reasonable accommodation that can be provided by the Company that would allow such Participant to perform such essential duties.
Nothing in this Plan shall prevent the Company from terminating the employment of any Employee at any time, whether or not such Employee is at such time absent on leave, and if there is Cause for any such termination of employment, as defined in
this Plan, such termination of employment shall be a termination for Cause for all purposes hereof (provided, however, that clause (v) of the definition of “Cause” shall not apply during the term of any authorized
leave). 
  
 (d) Change in Control.
Notwithstanding any other provision of this Section 5.5, if a Change in Control shall occur, the provisions of subsections (a) and (b) of this Section 5.5 shall be automatically suspended during the 12 month period following such
Change in Control, for each Participant who was a Full-Time Employee or an Eligible Part-Time Employee at the time of such Change in Control. 
  
 Section 6. Unit Benefits at Maturity. 
  
 6.1 Regular Maturity Dates. For each Award granted to a Participant under this Plan, a number of Appreciation Units
equal to 25% of the Appreciation Units originally comprising such Award shall become payable in accordance with the terms of this Plan as of May 15th in each of calendar years 2007, 2008, 2009 and 2010, provided that such Award remains
outstanding as to such Appreciation Units on such dates (each such date, the “Regular Maturity Date” with respect to such Appreciation Units). For the avoidance of doubt, upon the payment of the Unit Benefits relating to any
Appreciation Units hereunder, whether such Appreciation Units become payable as a result of a Regular Maturity Date or an Early Termination Date, such Appreciation Units shall thereupon automatically terminate and the Participant shall no longer be
entitled to any appreciation of the Unit Value with respect thereto. 
  
 6.2 Determination of Adjusted Equity Value. 
  
 (a) Qualified Appraisal. At least once each calendar year that Appreciation Units are outstanding under this Plan (beginning
in the first quarter of calendar year 2007 for the Valuation Date of December 31, 2006), the Board shall engage a qualified independent investment bank or other third-party valuation firm with recognized expertise in valuing business entities
comparable to the Company (each, a “Qualified Appraiser”) to determine the Company Enterprise Value (as defined in this Plan) as of the most recent Valuation Date. The Board shall provide to the Qualified Appraiser such information
with respect to the Company, including (i) the Company’s financial statements for the preceding five full fiscal years and any periods during the current fiscal year for which financial statements are available and (ii) the
Company’s most recent five-year financial and operating plan (as prepared by management and approved by the Board), and such guidance regarding valuation 

  

 15 

 
methodology, including relevant metrics, comparable companies or transactions and the like, as the Board may deem appropriate, together with such additional
information as such Qualified Appraiser may reasonably request in connection with such determination. Such determination of Company Enterprise Value shall be completed as promptly as practicable but in any event within 75 days after the applicable
Valuation Date. The determination of Company Enterprise Value made by the Qualified Appraiser, together with the Company’s calculation of Adjusted Equity Value and Unit Value based thereon, shall be set forth in a report (each, a
“Valuation Report”), a copy of which shall be made available to all holders of Awards hereunder. Subject to Section 6.2(b), the Valuation Report shall be the final and binding determination of Company Enterprise Value as of the
relevant Valuation Date. Notwithstanding the foregoing, (i) if a Corporate Transaction occurs following the most recent Valuation Date, then the Company Enterprise Value shall be determined by the Board in good faith, taking into account the
value implied by the consideration paid in such Corporate Transaction, for any Early Termination Date between the date such Corporate Transaction occurs and delivery of the next Valuation Report, and (ii) if an Early Termination Event occurs
more than 90 days after the most recent Valuation Date, the Board shall have authority to make such adjustments to the determination of Company Enterprise Value set forth in the Valuation Report for such Valuation Date as the Board deems appropriate
to take into account changes or events occurring after such Valuation Date that the Board believes would affect the determination of Company Enterprise Value as of the date of such Early Termination Event. Any adjustment to Company Enterprise Value
made by the Board pursuant to the preceding sentence shall be set forth in a notice to the holders of outstanding Awards hereunder. 
  
 (b) Valuation Objections. The amount set forth in any Valuation Report (or, in the case of an Early Termination Date, if
applicable, in any notice by the Board to holders of Awards pursuant to the last sentence of Section 6.2(a)), as the Company Enterprise Value shall be final and binding on the Company and each Participant for all purposes of this Plan, until
superseded by the Valuation Report for the following year (or, in the case of an Early Termination Date, if applicable, by a later-dated notice by the Board pursuant to the last sentence of Section 6.2(a)), unless, within 10 calendar days after
the date that any such Valuation Report or notice is first made available by the Company to the Participants, either (i) Liberty Media or (ii) the Participant Representative, advises the Company in writing (a “Valuation
Objection”) that, in such party’s judgment, the amount set forth in such Valuation Report or Board notice does not fairly reflect the true Company Enterprise Value as of the relevant Valuation Date; and in such event, the Company
Enterprise Value as of such date shall be determined as follows: 
  
 (i) The party delivering the Valuation Objection shall select a second Qualified Appraiser, which shall make a determination of the Company Enterprise Value (as defined in the Plan) as of the relevant Valuation Date
within 25 days following the delivery of the Valuation Objection to the Company. (Such determination of Company Enterprise Value, the determination of Company Enterprise Value made pursuant to Section 6.2(a), and any determination of Company
Enterprise Value made by a third Qualified Appraiser pursuant to Section 6.2(b)(iii) are each referred to in this Section 6.2(b) as a “Valuation”.) 
  
 (ii) If the greater of such two Valuations is less than 110% of the lesser of such two Valuations, the
Company Enterprise Value as of the relevant Valuation Date shall be the arithmetic average of such two Valuations. 
  

 16 

 (iii) If the greater of such two Valuations is greater than 110% of the lesser of such
two Valuations, then a third Qualified Appraiser shall be selected by the first two Qualified Appraisers, which third Qualified Appraiser shall make a determination of the Company Enterprise Value (as defined in the Plan) as of the relevant
Valuation Date within 25 days following the delivery of the Valuation prepared pursuant to Section 6.2(b)(i). In such case the Company Enterprise Value as of such Valuation Date, for all purposes of the Plan, shall be the arithmetic average of
the two of such three Valuations closest in value (or, if there is no pair of Valuations closest in value, the arithmetic average of all three such Valuations). 
  
 If the Company Enterprise Value as of any Valuation Date is determined by this Section 6.2(b), then (x) such
determination shall be final and binding upon the Company and each Participant for all purposes of the Plan, (y) the Company shall prepare and make available to each holder of Awards hereunder a revised Valuation Report, setting forth the
Company Enterprise Value as of such Valuation Date as so determined, together with the Company’s recalculations of Adjusted Equity Value and Unit Value, and (z) absent computational error, the amounts set forth on any such Valuation
Report, shall be final and binding on the Company and each Participant for all purposes of the Plan, until superseded by the Valuation Notice for a subsequent Valuation Date. 
  
 Section 7. Early Termination. 
  
 7.1 General. Prior to the Regular Maturity Date of any Appreciation Units credited to a
Participant’s Account, such Participant shall not be entitled to receive any Unit Benefits or other payments in respect of such Appreciation Units (whether or not vested), except as provided in this Section 7. 
  
 7.2 Early Termination Dates.
Notwithstanding anything herein to the contrary, a Participant shall become entitled to receive payment in respect of any vested Appreciation Units credited to such Participant’s Account and then outstanding upon the following circumstances:

  
 (a) Termination Without Cause;
Termination For Good Reason. If, prior to the Regular Maturity Date with respect to any Appreciation Units, a Participant experiences a Separation From Service as a result of (i) a termination of employment by the Company and its
Subsidiaries without Cause or (ii) a voluntary termination of employment by such Participant for Good Reason, the date of such Separation From Service shall constitute an Early Termination Date for all purposes hereunder. 
  
 (b) Death or Disability. If, prior to the
Regular Maturity Date with respect to any Appreciation Units, a Participant dies or becomes Disabled, the date of such death or Disability shall constitute an Early Termination Date for all purposes hereunder. 
  
 (c) Termination Without Good Reason.

  
 (i) If, prior to the Regular Maturity Date
with respect to any Appreciation Units, a Participant experiences a Separation From Service as a result of a voluntary termination of employment by such Participant without Good Reason, (A) the date of such Separation From Service shall
constitute an Early Termination Date for all purposes hereunder, and (B) the amount of the Unit Benefits payable to such Participant in respect of all 

  

 17 

 
vested Appreciation Units credited to the Account of such Participant as of such Early Termination Date shall be equal to 75% of the Unit Benefits otherwise
determined pursuant to Section 8.1(b), provided, however, that if such Participant elects to comply with the General Liability Release and, subject to Section 25(a), the Exclusive Consulting Arrangement, and to execute and
deliver to the Company, pursuant to this Section 7.2(c), the General Liability Release and the Certification, then, subject to clause (ii) of this Section 7.2(c), the amount of the Unit Benefits payable to such Participant in respect
of the vested Appreciation Units credited to the Account of such Participant as of such Early Termination Date shall be equal to 100% of the Unit Benefits with respect to such Appreciation Units as determined pursuant to Section 8.1(b). Subject
to Section 25(b), the aggregate amount payable to a Participant that voluntarily Separates From Service without Good Reason shall be payable as follows: 
  

First: For each Appreciation Unit credited to the Account of such Participant that is vested as of such Early Termination Date, an amount
equal to 50% of the amount, if any, by which the Ending Unit Value of such Appreciation Unit exceeds the Beginning Unit Value of such Appreciation Unit shall be paid, without interest, pursuant to Section 8.2(b) on the 30th day following
such Early Termination Date (provided that if such date is not a regularly scheduled payroll date, such payment may be made on the next regular Company payroll date). 
  
 Second: If the amount of such first payment is less than 75% of the total Unit Benefits relating to the
Appreciation Units credited to the Account of such Participant that are vested as of such Early Termination Date, as determined pursuant to Section 8.1(b), then the amount of such deficiency shall be paid, without interest, pursuant to
Section 8.2(b) on the May 15 following such Early Termination Date (provided that if such date is not a regularly scheduled payroll date, such payment may be made on the next regular Company payroll date, and provided that if such
May 15 is less than 30 days following such Early Termination Date, such payment may be made at the same time as the payment provided for in the immediately preceding paragraph). 
  
 Third: If such Participant has complied with the provisions of Section 7.2(c)(ii) so as to increase, from
75% to 100%, the percentage of Unit Benefits payable to such Participant, and the aggregate amount of the first and second payments to such Participant under this Section 7.2(c)(i) is less than 100% of the total Unit Benefits relating to the
Appreciation Units credited to the Account of such Participant that are vested as of such Early Termination Date, as determined pursuant to Section 8.1(b), then the amount of such deficiency (the “Additional Amount”) shall be
paid, without interest, pursuant to Section 8.2(b) on the first anniversary of such Early Termination Date (provided that if such date is not a regularly scheduled payroll date, such payment may be made on the next regular Company
payroll date). 
  
 (ii) In order to increase,
from 75% to 100%, the percentage of Unit Benefits payable to a Participant who voluntarily Separates From Service without Good Reason, the Participant (x) shall make himself available to the Company for consulting services for a period of one
year immediately following the date of the Participant’s voluntary Separation 

  

 18 

 
From Service, subject to and on the basis set forth in Section 7.2(c)(vi) (the “Exclusive Consulting Arrangement”), (y) shall not, at any
time following such voluntary Separation From Service, disparage the Company or any of its Affiliates or make or publish any communication that reflects adversely upon such entities, including communications concerning the Company or its Affiliates,
as well as their respective current or former shareholders, directors, officers, employees or agents, or directly solicit any employees of the Company or any of its Affiliates to leave their employment or indirectly aid in the solicitation of such
employees, and (z) shall execute and deliver the General Liability Release and the Certification (certifying that he or she has fully complied with the General Liability Release, the Exclusive Consulting Arrangement and the non-disparagement
and non-solicitation obligations under Section 7.2(c)(ii)(y) during such consulting period). 
  
 (iii) The Participant shall promptly notify the Company in writing of any change in the mailing address for the Participant’s
principal residence or of other relevant information to enable the Company, in accordance with Section 23, to communicate with the Participant (or, as applicable, his or her Beneficiary). If the Participant fails to notify the Company of any
change in the address of the Participant’s principal residence or of any other relevant information to enable the Company to communicate with the Participant (or, as applicable, his or her Beneficiary), the Company, in accordance with the Plan
and applicable law, shall be liable, if at all, only for the payment of the Additional Amount and shall not be subject to liability or otherwise be responsible for or obligated to provide any interest or other payment associated with any delay in
the payment of the Additional Amount. Whether or not a Participant elects to comply with the provisions of Section 7.2(c)(ii) as required to receive the Additional Amount, such Participant shall notify the Company in writing if he or she
intends to, or does, provide services to or otherwise act (in any capacity, including without limitation as an employee, officer, director, partner, manager, member, consultant or advisor) on behalf of any Competitor or directly solicit any
employees of the Company or any of its Affiliates to leave their employment or indirectly aid in the solicitation of such employees. 
  
 (iv) If a Participant executes and delivers to the Company the General Liability Release and the Certification, but fails to comply with
his or her obligations under the Exclusive Consulting Arrangement or otherwise breaches the promises and covenants contained therein (either before or after the execution and delivery of such General Liability Release and Certification), the Company
shall have the right to the immediate return, in cash, of the Additional Amount, if any, theretofore paid to the Participant (or, as applicable, his or her Beneficiary) upon the provision of written notice of same by U.S. Mail or delivery service to
the last known address of the Participant’s principal residence on the Company’s books and records. If the Participant (or, as applicable, his or her Beneficiary) fails to return the Additional Amount to the Company within 10 days after
delivery of such notice by the Company, the Company shall be entitled to pursue all rights and remedies the Company or any of its affiliates may have at law, in equity or otherwise to recover such Additional Amount. 
  
 (v) If any portion of the Exclusive Consulting Arrangement
is determined by a court of competent jurisdiction to be invalid, void, unenforceable or to exceed the limitations permitted by applicable law, the remaining provisions of the Exclusive Consulting Arrangement shall nevertheless continue in full
force without being impaired or invalidated and 

  

 19 

 
the provisions determined to be invalid, void, unenforceable or to exceed permitted limitations shall be reformed to the maximum limitations permitted by
applicable law. 
  
 (vi) The consulting services
contemplated pursuant to Section 7.2(c)(ii)(x) shall relate to such matters within the scope of Participant’s employment with the Company prior to the Early Termination Date as reasonably requested from time to time by the Company. Such
services shall not require Participant to work more than 25 hours per month, or more than 2.5 hours in any day. Participant shall be an independent contractor and shall determine his or her own days and hours as a consultant, as well as the location
from which he or she provides any services requested by the Company. During the term that Participant is required to make himself available for consulting services to the Company, Participant shall not without the prior written consent of the
Company provide services to or otherwise act (in any capacity, including without limitation as an employee, officer, director, partner, manager, member, consultant or advisor) on behalf of any Competitor. Participant shall not have any liability to
the Company for any consulting services performed or requested by the Company pursuant to the Exclusive Consulting Arrangement. If Participant makes himself available to the Company and otherwise complies with his or her obligations under
Section 7.2(c)(ii) and this Section 7.2(c)(vi), Participant shall be entitled to receive the Additional Amount, even if the Company does not avail itself of any consulting services pursuant to the Exclusive Consulting Arrangement. Anything
contained in Section 7.2(c)(ii) or this Section 7.2(c)(vi) to the contrary notwithstanding, if as a result of the Exclusive Consulting Arrangement Participant would be deemed not to have experienced a Separation From Service, then
Section 7.2(c)(ii)(x) shall not apply to such Participant, and Participant’s right to receive the Additional Amount as provided in this Section 7.2(c) shall be based solely on the provisions of Section 7.2(c)(ii)(y) and
(z) and delivery of the General Liability Release and Certification (as appropriately modified to reflect the absence of the Exclusive Consulting Arrangement). 
  
 (d) Unforeseeable Emergency. In the event of an Unforeseeable Emergency, a Participant may
request an accelerated payout of that portion of the aggregate Unit Benefits related to vested Appreciation Units credited to such Participant’s Account that is not more than the amount necessary to satisfy the emergency and pay taxes
reasonably anticipated as a result of the payout, after taking into account the extent to which such Unforeseeable Emergency is or may be relieved through reimbursement or compensation by insurance or by liquidation of the Participant’s other
assets. Upon receipt of any such request, the Committee shall determine, in its sole judgment, whether such an Unforeseeable Emergency exists and, if so, the amount of the accelerated payout required to be made to such Participant pursuant to this
Section 7.2(d), and such determination shall be final and binding on such Participant for all purposes hereof. In any such event, if the Committee determines that an Unforeseeable Emergency exists, the date of such determination shall
constitute an Early Termination Date for purposes of this Section 7.2(d). For the avoidance of doubt, the amount of any accelerated payout pursuant to this Section 7.2(d) shall in no event exceed the aggregate Unit Benefits related to
those Appreciation Units credited to such Participant’s Account as are vested on such Early Termination Date. 
  

 20 

 Section 8. Payment of Benefits. 
  
 8.1 Amount of Unit
Benefit. Subject to the provisions of the Plan, a Participant (or, as applicable, his or her Beneficiary) shall be entitled to receive, with respect to each vested Appreciation Unit credited to his or her Account that has
become payable pursuant to Section 6.1 or Section 7.2, a benefit (the “Unit Benefit”) equal to the amount determined as follows, payable as provided in Section 8.2: 
  
 (a) In the case of any vested Appreciation Unit that has
become payable pursuant to Section 6.1, Section 7.2(a), or Section 7.2(b), the amount, if any, by which the Ending Unit Value of such Appreciation Unit exceeds the Beginning Unit Value of such Appreciation Unit. 
  
 (b) In the case of any vested Appreciation Unit that has
become payable pursuant to Section 7.2(c), the Unit Benefit with respect to such Appreciation Unit shall be the amount, if any by which the Adjusted Ending Unit Value of such Appreciation Unit exceeds the Beginning Unit Value of such
Appreciation Unit (but in no event less than 50% of the amount, if any, by which the Ending Unit Value of such Appreciation Unit exceeds the Beginning Unit Value of such Appreciation Unit); however, the payment to which such
Participant is entitled shall be determined pursuant to Section 7.2(c). 
  
 (c) In the case of any vested Appreciation Unit that has become payable pursuant to Section 7.2(d), the Unit Benefit with respect to such Appreciation Unit shall be the amount, if any, by which the Ending Unit
Value of such Appreciation Unit exceeds the Beginning Unit Value of such Appreciation Unit; however, the payment to which such Participant is entitled shall be determined pursuant to Section 7.2(d). 
  
 (d) For the avoidance of doubt, if the Ending Unit Value for
the applicable Appreciation Period does not exceed the Beginning Unit Value with respect to that Appreciation Period, then the Appreciation Units whose value is measured with respect to such Appreciation Period will have no value and no Unit
Benefits will be payable with respect to those Appreciation Units (or with respect to the termination of those Appreciation Units). 
  
 8.2 Form and Payment of Unit Benefits. 
  
 (a) General Rule. Except to the extent otherwise provided in Section 7.2(c), and subject
to Section 25(b), for all vested Appreciation Units that become payable pursuant to Section 6.1 or Section 7.2 hereof, the Unit Benefits payable in respect thereof shall be paid in a single installment on a date determined as follows:
(i) in the case of a payment in respect of a Regular Maturity Date, such Regular Maturity Date (provided that if such date is not a regularly scheduled payroll date, such payment may be made on the next regular Company payroll date), and
(ii) in the case of a payment in respect of an Early Termination Date, the 30th day following such Early Termination Date (provided that if such date is not a regularly scheduled payroll date, such payment may be made on the next regular
Company payroll date). 
  
 (b) Form of
Payment. Any and all amounts payable by the Company to any Participant (or, as applicable, his or her Beneficiary) under the Plan may be paid in the form of (i) cash, (ii) subject Section 8.2(c), shares of any class or series
of publicly-traded capital 

  

 21 

 
stock of Liberty Media, valued at the volume weighted average price of such shares on The New York Stock Exchange or the National Market tier of The Nasdaq
Stock Market on the date of delivery of such shares (as determined by the Committee in good faith, based on Bloomberg or a comparable, generally accepted source of market price information), or (iii) any combination of cash and, subject
Section 8.2(c), such shares, as the Company in its discretion shall determine. 
  
 (c) Requirements for Delivering Shares. Notwithstanding Sections 8.2(b)(ii) and (iii), the Company shall not be entitled to
deliver shares of a series of publicly-traded capital stock of Liberty Media in payment of Unit Benefits or any other amounts payable by the Company hereunder to any Participant unless (i) the re-sale of such shares by each such Participant has
been duly registered under the Securities Act of 1933, as amended (the “Securities Act”), or may be effected without registration pursuant to an available exemption from the registration requirements of such Act, and (ii) a
reputable broker-dealer, that is a member of the National Association of Securities Dealers, Inc., stands ready to sell such shares on behalf of all Participants that choose to do so (either directly or through a prime broker or clearing agency that
is a member of a national or regional securities exchange) at market on the date of delivery by the Company, for standard fees and commissions not greater than the lowest fees and commissions then charged by such broker-dealer to its best retail
customers. 
  
 Section 9. Successors. 
  
 9.1 Successors to the Company.
In the event of any merger, consolidation, reorganization, statutory share exchange, conversion of the Company from a corporation to a limited liability company or other legal entity or other transaction affecting the Company, that results in the
exchange or conversion of the Common Stock for or into equity securities of (a) the successor to the Company in such transaction (a “Company Successor”) or (b) any Person of which the Company or such successor is a wholly
owned subsidiary after giving effect to such transaction (a “Company Successor Parent”), then (i) all references herein to the Company shall mean and refer to such Company Successor or Company Successor Parent, as applicable,
(ii) all references herein to any common stock of the Company shall mean and refer to the equity securities or ownership interests of such Company Successor or Company Successor Parent, as applicable, into which such common stock shall have
been converted (or for which it shall have been exchanged) and (iii) such Company Successor or Company Successor Parent, as applicable, shall assume this Plan, and be bound hereby, to the same extent as the Company (whether or not such Person
formally adopts the Plan or enters into a joinder agreement or similar instrument with respect to this Plan or any Grant Agreement hereunder). For the avoidance of doubt, this Plan shall continue to be binding upon the Company notwithstanding any
change in ownership of the Company. 
  
 9.2 Successors to Liberty Media. 
  
 (a) In the event of any merger, consolidation, reorganization, statutory share exchange, conversion of Liberty Media from a corporation to a limited liability company or other legal entity or other transaction
affecting Liberty Media, that results in the exchange or conversion of any class of common stock of Liberty Media for or into equity securities of (a) the successor to Liberty Media in such transaction (a “Liberty Successor”)
or (b) any Person of which Liberty Media or such successor is a wholly owned subsidiary after giving effect to such 

  

 22 

 
transaction (a “Liberty Successor Parent”), then, if (but only if) such Liberty Successor or Liberty Successor Parent is the beneficial
owner (as determined pursuant to Rule 13d-3 and Rule 13d-5 under the Exchange Act and any successor regulation) of equity securities of the Company representing at least 50% of the combined voting power of the total outstanding equity securities of
the Company, (i) all references in this Plan to Liberty Media shall thereafter mean and refer to such Liberty Successor or Liberty Successor Parent, as applicable, and (ii) all references herein to any class or series of common stock of
Liberty Media shall mean and refer to the equity securities or ownership interests of such Liberty Successor or Liberty Successor Parent, as applicable, into which such class or series of common stock of Liberty Media shall have been converted (or
for which it shall have been exchanged). 
  
 (b)
If Liberty Media (or, without limiting the generality of this Section 9, a Liberty Successor Parent) effects a spin-off, split-off or other distribution of the shares of a subsidiary of Liberty Media (or Liberty Successor Parent) (such
subsidiary, a “spin-off entity”) that is the beneficial owner (as determined pursuant to Rule 13d-3 and Rule 13d-5 under the Exchange Act and any successor regulation) of equity securities of the Company representing at least 50% of
the combined voting power of the total outstanding equity securities of the Company, and the shares of any series of capital stock of such spin-off entity are registered under Section 12(b) or 12(g) of the Exchange Act, and listed on The New
York Stock Exchange or included on the National Market tier of The Nasdaq Stock Market, then (i) all references in this Plan to Liberty Media shall thereafter mean and refer to such spin-off entity, and (ii) all references herein to any
class or series of common stock of Liberty Media shall mean and refer to the equity securities or ownership interests of such spin-off entity. 
  
 Section 10. Non-Alienation of Benefits. Except insofar as applicable law may otherwise require, (i) no Appreciation
Units, rights or interests of Participants under the Plan shall be subject in any manner to alienation by anticipation, sale, transfer, assignment, bankruptcy, pledge, attachment, charge or encumbrance of any kind, and any attempt to so alienate,
sell, transfer, assign, pledge, attach, charge or otherwise encumber any such units, rights or interests shall be void; and (ii) to the full extent permitted by law, the Plan shall in no manner be liable for, or subject to, claims, liens,
attachments or other like proceedings or to the debts, liabilities, contracts, engagements, or torts of any Participant. 
  
 Section 11. No Right to Participation or Employment. No employee of the Company, any Subsidiary or any other entity controlled
by the Company shall at any time have the right to be selected as a Participant in the Plan or, having been selected as a Participant and granted an Award, to be granted any additional Award. No Participant shall at any time have any right to
receive payments under the Plan except as provided under Section 7. Neither the action of the Company in establishing the Plan or any action taken by it or by the Board or the Committee thereunder, nor any provision of the Plan, nor
participation in the Plan, shall (i) give to any person the right to be retained in the employ of the Company or any Subsidiary or other entity, (ii) interfere in any way with the right of the Company or any Subsidiary or other entity to
discharge or terminate any person at any time without regard to the effect such discharge or termination may have upon such person’s rights, if any, under the Plan, or (iii) cause any Participant to be (or be deemed to be) a shareholder of
the Company. 
  

 23 

 Section 12. Taxes. The Company may make such provisions and take such actions
as it deems necessary or appropriate for the withholding of all federal, state, local and other taxes required by law to be withheld with respect to Appreciation Units or payments made under the Plan. 
  
 Section 13. Payments to Persons Other Than
Participants. 
  
 13.1 Designation and Change of Beneficiary. Each Participant shall file with the Committee, on a form prescribed for such purpose by the Committee (or on such other form as the Committee, in its sole
discretion, may deem acceptable), a written designation of one or more persons as the Beneficiary who shall be entitled to receive the amount, if any, payable under the Plan in the event of the Participant’s death. A Participant may, from time
to time, revoke or change his or her Beneficiary designation without the consent of any prior Beneficiary by filing a new designation with the Committee. The last such designation received by the Committee shall be controlling; provided,
however, that no designation, or change or revocation thereof, shall be effective unless received by the Committee prior to the Participant’s death, and in no event shall it be effective as of a date prior to such receipt. In the case of
any election that may be made by a Beneficiary of a Participant hereunder, such election shall not be valid unless agreed to by all then-designated Beneficiaries of such Participant. If, and to the extent, an effective written beneficiary
designation has not been made as of the Participant’s death (or, if none of the designated Beneficiaries shall survive the Participant), then any Unit Benefits payable with respect to the Participant following his or her death shall be paid to,
and the Beneficiary for purposes of the Plan shall be deemed to be, the Participant’s estate. 
  
 13.2 Payments to Non-Beneficiaries/Non-Participants. If any person to whom any amount is payable under
the Plan has died or if the Committee shall find that such person is unable to care for his or her affairs because of illness or accident, then any payment due to such person may, if the Committee so directs the Company, be paid to his or her
estate, spouse or other relative, an institution maintaining or having custody of the person, or any other person deemed by the Committee to be a proper recipient on behalf of such person otherwise entitled to payment. Any such payment shall be a
complete discharge of the liability of the Plan, the Committee and the Company therefor. 
  
 Section 14. Missing Persons. If the Committee cannot ascertain the whereabouts of any person to whom a payment is due under the Plan, and if, after two years from the date such payment is
due, a notice of such payment due is mailed to the last known address of such person, as shown on the records of the Company, and within three months after such mailing such person has not made written claim therefor, the Committee, if it so elects,
may direct that such payment and all remaining payments that are or may become otherwise due to such person be canceled. Upon such cancellation, the Company shall have no further liability therefor; provided, however, that appropriate provision
shall be made to credit such payments, without interest, if such person subsequently makes a claim therefor. 
  
 Section 15. No Liability of Committee and Board Members. No member of the Committee or the Board shall be personally liable by
reason of any contract or other instrument executed by such person on his or her behalf in his or her capacity as a member of the Committee or the Board, or for any mistake of judgment made in good faith, and the Company 

  

 24 

 
shall indemnify and hold harmless its Affiliates, each member of the Committee, each Board member, and each employee of the Company or any of its Affiliates
to whom any duty or power relating to the administration or interpretation of the Plan may be delegated, against any cost or expense (including counsel fees) or liability (including any sum paid in settlement of a claim with the approval of the
Company) arising out of any act or omission to act in connection with the Plan unless arising out of such person’s own fraud or bad faith. 
  
 Section 16. Other Plans. Nothing contained in the Plan is intended to amend, modify or rescind any previously approved
compensation plans, programs or arrangements entered into by the Company or any Subsidiary or other entity. NO AWARD OF APPRECIATION UNITS OR PAYMENT UNDER THE PLAN SHALL BE CONSTRUED AS COMPENSATION UNDER ANY OTHER EXECUTIVE COMPENSATION OR
EMPLOYEE BENEFIT PLAN OF THE COMPANY OR ANY SUBSIDIARY OR OTHER ENTITY, EXCEPT AS SPECIFICALLY PROVIDED IN ANY SUCH PLAN OR AS OTHERWISE PROVIDED BY THE COMPANY. In case any provision of any summary, or prior version, of the Plan shall be
inconsistent with the terms set forth herein, the terms set forth herein, or in any amendment hereof, shall be controlling. 
  
 Section 17. Amendment, Suspension or Termination. The Board by resolution duly adopted may, with prospective or retroactive
effect, amend, suspend or terminate the Plan or any portion thereof at any time; provided, however, that no amendment, suspension or termination of the Plan shall adversely affect the rights of any Participant with respect to any vested Awards
already made under the Plan, without such Participant’s written consent. Notwithstanding anything in the foregoing to the contrary, the Board by resolution duly adopted may, with prospective or retroactive effect, (a) amend or suspend the
Plan or any portion thereof at any time for the purpose of rendering the Plan consistent with applicable law; and/or (b) acting in good faith after consulting with the Participant Representative, modify the method for valuing Appreciation Units
upon the occurrence of a Public Offering. The Plan may not be terminated except in compliance with applicable law. 
  
 Section 18. Claims Procedures. 
  
 (a) A Participant may notify the Committee in writing of a claim for benefits under the Plan. If the claim is denied, the Committee (in
accordance with the discretionary authority of the Committee to construe and interpret the terms of the Plan) will provide the claimant with written notice specifying the reason for denial and indicating the Plan provisions on which the denial is
based, and explaining what additional information (if any) the claimant should submit to prove that he or she is entitled to the benefit claimed. Generally, except as otherwise required by law, notice of denial must be communicated within 90 days
after receipt of the claim, although this period may be extended for up to 90 more days under special circumstances. If an extension is necessary, the claimant will be notified within the first 90-day period. If the Committee does not provide the
claimant with written notice of its decision regarding the claim, within the applicable time period, the claim will be deemed denied as of the last day of the applicable claim period. 
  
 (b) If the Participant’s initial claim is denied (or deemed denied), the Participant will be given an
explanation of the claims review procedures and at least 60 days to 

  

 25 

 
request a review of the claim. The claimant’s request for a review of the claim denial shall be made to the Committee. The claimant is entitled to
review pertinent Plan documents and records and to submit issues and comments in support of the claim in writing. Except as otherwise required by law, the decision of the Committee on review will be made and communicated to the claimant in writing
no later than 60 days after receipt of the request for review, unless there are special circumstances requiring an extension of up to 60 additional days. If an extension is necessary, the claimant will be notified within the first 60-day period. A
Participant must exhaust his or her rights under the Plan’s claims procedures before the Participant may pursue his or her claim in court. 
  
 Section 19. Captions. The captions preceding the sections of the Plan have been inserted solely as a matter of convenience and
shall not, in any manner, define or limit the scope or intent of any provisions of the Plan. 
  
 Section 20. Governing Law. The Plan and all rights thereunder shall be governed by, and construed in accordance with, the laws of the State of Delaware, without reference to the principles
of the conflicts of laws thereof. 
  
 Section 21.
Severability. If any provision of the Plan is held to be void, illegal, unenforceable or otherwise in conflict with the law governing the Plan, such provision shall be deemed to be restated to reflect as nearly as possible
the original intentions of the parties in accordance with applicable law, and the other provisions of the Plan shall remain in full force and effect. 
  
 Section 22. Expenses. All expenses of administering the Plan shall be borne by the Company. 
  
 Section 23. Notices. All notices, requests,
demands, claims and other communications required or permitted hereunder shall be deemed to be duly given only if made in writing and personally delivered, mailed by first class, certified or registered mail, postage prepaid, sent by a major
national delivery service, or sent by telecopier (if confirmation of successful transmission is obtained by the sender) and, unless notified otherwise by a party, addressed to: 
  
 With respect to the Company: 
  
 Provide Commerce, Inc. 
 5005 Wateridge
Vista Drive 
 San Diego, CA 92121 
 Attn: General Counsel 
 Facsimile: (858) 638-4708 
  
 With respect to a Participant (or, as applicable, his or her Beneficiary), such communications shall be addressed to the
Participant’s last known principal residence (or, if such Participant is then a Full-Time Employee or Eligible Part-Time Employee, the Participant’s principal work address) as provided in the books and records of the Company, including any
applicable telecopier information provided by such Participant. Any such communications shall be effective (i) upon receipt, if personally delivered, (ii) on the fifth day following the date of 

  

 26 

 
deposit in the mail, postage prepaid, if mailed, (iii) on the day of delivery if sent by major national delivery service, or (iv) at the time
transmission to the recipient’s telecopier is completed (as shown by the receipt of confirmation of transmission), if sent by telecopier. 
  
 Section 24. Set Off. Notwithstanding anything in the Plan to the contrary, any and all amounts payable to any Participant under the
Plan from time to time may, in the Committee’s sole discretion, be reduced or offset by any amounts then due or owing by such Participant to the Company or any of its Affiliates pursuant to or in accordance with any Employment Agreement or any
other benefit or compensation plan, program, policy or arrangement maintained by the Company or such Affiliate. 
  
 Section 25. Section 409A. 
  
 (a) Notwithstanding any other provision of the Plan or any Grant Agreement, to the extent that any award would be subject to
Section 409A, no such Award may be granted if it would fail to comply with the requirements set forth in Section 409A. To the extent that the Committee determines that the Plan or any Award is subject to Section 409A and fails to
comply with the requirements of Section 409A, notwithstanding anything to the contrary contained in the Plan, the Committee reserves the right to amend or terminate the Plan and/or amend, restructure, terminate or replace the Award in order to
cause the Award to either not be subject to Section 409A or to comply with the applicable provisions of Section 409A. 
  
 (b) Notwithstanding any other provision of the Plan or any Grant Agreement, in the case of any Participant who is a “specified
employee” (as defined in §1.409A-1(i) of the Proposed Regulations under Section 409A or any successor provision), payments otherwise due on account of his or her Separation from Service shall be delayed until the date that is six
months after the date of such Separation from Service (or, if earlier, the date of death of the specified employee). 
  
 Section 26. Unsecured Creditor Status. Participants shall have no right, title or interest whatsoever in or to any investments which
the Company may make to aid in meeting its obligations under the Plan (it being understood that the Company has no obligation to make any such investments). Nothing contained in the Plan, and no action taken pursuant to its provisions, shall create
or be construed to create a trust of any kind, or a fiduciary relationship between the Company or any Subsidiary and any Participant, legal representative or any other person. To the extent that any person acquires a right to receive payments from
the Company under the Plan, such right shall be no greater than the right of an unsecured general creditor of the Company. All payments to be made hereunder shall be paid from the general funds of the Company and no special or separate fund shall be
established, and no segregation of assets shall be made, to assure payment of such amount. Further, notwithstanding anything herein to the contrary, the Plan constitutes a mere promise of the Company to make benefit payments in the future and it is
the intention of the Company that the Plan be unfunded for tax purposes and for purposes of Title I of the Employee Retirement Income Security Act of 1974, as amended. 
  
 Section 27. Written Agreement. Each Award granted hereunder shall be evidenced by a written agreement
(a “Grant Agreement”), each in such form and containing such terms and provisions not inconsistent with the provisions of this Plan as the Committee, in its discretion, 

  

 27 

 
from time to time shall approve; provided, however, that if more than one Award is granted to the same Participant, all such Awards may be
evidenced by a single Grant Agreement with such Participant pursuant to this Section 27. Any Grant Agreement may be supplemented or amended from time to time as approved by the Committee as contemplated by Section 17. 
  
 Section 28. Forfeiture for Misconduct. To the extent
expressly provided in any Grant Agreement or other Employment Agreement between the Company and any Participant, the terms of this Section 28 will apply to such Participant with respect to all Awards granted hereunder (whether such Awards are
granted pursuant to such Grant Agreement or otherwise): 
  
 28.1 Financial Restatements. If (a) a restatement of any financial statement of either the Company or the parent of the consolidated group of companies of which the Company is a member is required, (b) such
restatement is due to material noncompliance with any financial reporting requirement under securities laws applicable to the Company or to the parent of its consolidated group, and (c) such noncompliance is a result of misconduct by an officer
or employee of the Company, and if the Participant was involved in or responsible for such misconduct, such Participant will be subject to the remedies set forth in Section 28.3 of the Plan. 
  
 28.2 Inflation of Adjusted Equity Value. If (a) the
Adjusted Equity Value as of any Valuation Date is, in the reasonable judgment of the Committee, higher than would have been the case had one or more facts or circumstances been disclosed to the Committee and (b) the omission of such disclosure
is a result of misconduct by an officer or employee of the Company, and if the Participant was involved in or responsible for such misconduct, such Participant will be subject to the remedies set forth in Section 28.3 of the Plan. 

 
 28.3 Remedies. Under the circumstances described in
Section 28.1 or Section 28.2 of the Plan: 
  
 (a) the Participant will repay to the Company any and all cash, shares of capital stock or other benefits received by the Participant under the Plan (whether such cash, shares of capital stock or other benefits were received before or after
such breach), together with interest from the date of the Participant’s receipt of such cash, shares of capital stock or other benefits to the date reimbursement is made at the rate per annum equal to the prime rate of interest charged by the
bank designated by the Committee plus 5% or, if lower, the maximum rate permitted by law; and 
  
 (b) the Participant will forfeit any and all vested and unvested Awards he or she may have under the Plan (whether such Awards were
granted under the Grant Agreement containing such provision or another Grant Agreement under the Plan), and the Participant shall not be entitled to any further payment or right under the Plan, any Grant Agreement or otherwise with respect to any
Awards granted under the Plan. 
  
 28.4
Construction. To the extent applicable, each Grant Agreement will include language substantially to the effect of Sections 28.1, 28.2 and 28.3 of the Plan, with such modifications as the Committee may approve either generally or as
applied to any one or more Participants, it being acknowledged that a Grant Agreement may include language describing, 

  

 28 

 
for example, in what circumstances a Participant will be deemed to be involved in or responsible for misconduct. 
  
 Section 29. Effective Date. The Plan shall be effective as of
the Effective Date. 
  
 Section 30. Arbitration. Any
dispute, claim or controversy based on, arising out of or relating to this Plan shall be settled by final and binding arbitration in San Diego, California, before a single neutral arbitrator in accordance with the National Rules for the Resolution
of Employment Disputes (the “Rules”) of the American Arbitration Association, and judgment on the award rendered by the arbitrator may be entered in any court having jurisdiction. Arbitration may be compelled pursuant to the
California Arbitration Act (Code of Civil Procedure §§ 1280 et seq.). If the parties are unable to agree upon an arbitrator, one shall be appointed by the AAA in accordance with its Rules. Each party shall pay the fees of its own
attorneys, the expenses of its witnesses and all other expenses connected with presenting its case. Other costs of the arbitration, including the cost of any record or transcripts of the arbitration, AAA’s administrative fees, the fee of the
arbitrator, and all other fees and costs, shall be borne by the Company. This Section 30 is intended to be the exclusive method for resolving any and all claims by the parties against each other for payment of damages under this Agreement or
relating to Executive’s employment following exhaustion of the claims procedures set forth in Section 18 above; provided, however, that neither this Agreement nor the submission to arbitration shall limit the parties’
right to seek provisional relief, including without limitation injunctive relief, in any court of competent jurisdiction pursuant to California Code of Civil Procedure § 1281.8 or any similar statute of an applicable jurisdiction. Seeking any
such relief shall not be deemed to be a waiver of such party’s right to compel arbitration. 
  

 29 

 ATTACHMENT A 
  
 GENERAL RELEASE 
  
 FOR VALUABLE CONSIDERATION PAID, the receipt and sufficiency of which are hereby acknowledged, I,
                                        
                , for myself, my heirs, executors, administrators and assigns, do hereby release, acquit and forever discharge Provide Commerce, Inc.
(“Provide”), its Subsidiaries, Affiliates and related entities, as well as all of their respective officers, directors, stockholders, members, partners, agents, employees and representatives (hereafter collectively, the “Provide
Parties”), from all obligations, claims, demands, covenants, contracts, promises, agreements, liabilities, controversies, costs, expenses, attorneys’ fees, actions or causes of action whatsoever, whether known or unknown, I ever had or now
have or claim to have against the Provide Parties from the beginning of the world to the day and date hereof, including any claim relating to the termination of my employment with Provide, and further including specifically but not exclusively, and
without limiting the generality of the foregoing, any and all claims, demands and causes of action, known or unknown, arising out of any transaction, act or omission concerning my former employment by Provide and/or any of its Subsidiaries or
Affiliates, and all claims of every kind that may arise under any federal, state or local statutory or common law, including the federal Age Discrimination In Employment Act of 1967, Title VII of the Civil Rights Act of 1964, as amended, the
Americans with Disabilities Act, the Family and Medical Leave Act, the Equal Pay Act, the Worker Adjustment and Retraining Notification Act, the Fair Labor Standards Act, the California Fair Employment and Housing Act, the Moore-Brown-Roberti Family
Rights Act, the California Labor Code, and the California Occupational Health and Safety Act, Section 17200 of the California Business and Professions Code, as well as any similar state or local statute(s), in each case as any such law may be
amended from time to time; or any action arising in tort or contract. Capitalized terms used herein and not otherwise defined are used as defined in the Plan. 
  

I hereby acknowledge that my attorney has advised me regarding, and that I am familiar with, the fact that certain state statutes provide that general
releases do not extend to claims that I do not know or suspect to exist in my favor at the time I execute such a release, which if known by me may have materially affected my execution of the release. Being aware of such statutes, I hereby expressly
waive and relinquish any rights or benefits I may have under such statutes, as well as any other state or federal statutes or common law principles of similar effect. I also hereby specifically and knowingly waive the provisions of Section 1542
of the Civil Code of the State of California, which reads: A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM OR HER MUST
HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR. Notwithstanding the provisions of Civil Code Section 1542 stated above and for the purpose of implementing a full and complete release and discharge of the Provide Parties, I
expressly acknowledge that this General Release is intended to include in its effect all claims that I do not know or suspect to exist in my favor at the time I sign this General Release. 
  

 30 

 I hereby acknowledge that I am executing this General Release pursuant to Section 7.2(c) of the
Provide Commerce, Inc. Value Plan (the “Plan”), and that certain consideration to be provided to me pursuant to Section 7.2(c) of the Plan is in addition to what I would have been entitled to receive in the absence of this General
Release. I hereby acknowledge that I am executing this General Release voluntarily and with full knowledge of all relevant information and any and all rights I may have. I hereby acknowledge that I have been advised to consult with an independent
attorney of my own choosing in connection with this General Release to explain to me the legal effect of the terms and conditions of this General Release. I hereby acknowledge that I am voluntarily and knowingly agreeing to the terms and conditions
of this General Release without any threats, coercion or duress, whether economic or otherwise, and that I agree to be bound by the terms of this General Release. I acknowledge that I have been given 21 days to consider this General Release, and
that if I am over the age of 40, I understand that I have 7 days following my execution of this General Release in which to revoke my agreement to comply with this General Release by providing written notice of revocation to the General Counsel of
Provide no later than three business days following such period. 
  
 I further hereby covenant and agree that this General Release shall be binding in all respects upon myself, my heirs, executors, administrators, assigns and transferees and all persons claiming under them, and shall inure to the benefit of
all of the officers, directors, agents, employees, stockholders, members and partners and successors in interest of Provide, as well as all parents, subsidiaries, affiliates, related entities and representatives of any of the foregoing persons and
entities. 
  
 IN WITNESS WHEREOF, I have signed this General
Release this      day of             , 200    . 
  

									
					
	 	 	 	 	 	 	 By:   
	 	 

									
				
	 	 	 	 	Print Name:	 	 
	
	 Subscribed and sworn to before me this      day of
            , 200    .

									
					
	 	 	 	 	 	 	 	 	 
	 	 	 	 	 Notary Public

	 	 	 	 	 My Commission Expires___________________________________

  

 31 

 ATTACHMENT B 
  
 CERTIFICATION AND ACKNOWLEDGMENT AGREEMENT 
  
 I have received and have had adequate opportunity to review a copy of the Provide Commerce, Inc. Value Plan (the
“Plan”), I understand and agree that in connection with my voluntary termination of employment with Provide Commerce, Inc. and/or its Subsidiaries or Affiliates (“Provide”), I am entitled to receive benefits under
Section 7.2(c) of the Plan, subject to the obligations imposed on and assumed by me, as described in Section 7.2(c) of the Plan, which I have read, understood, agreed to and complied with. Without limiting the generality of the foregoing,
I hereby certify and agree that (a) during the twelve-month period following my last day of employment with Provide, I complied with the Exclusive Consulting Arrangement (as such term is defined in the Plan) and did not directly solicit any
employees of Provide to leave their employment or indirectly aid in the solicitation of such employees, and (b) at no time following the termination of my employment with Provide have I disparaged or will I disparage Provide or make or publish
any communication that reflects adversely upon such entities, including communications concerning Provide, its Subsidiaries or Affiliates, as well as the current or former shareholders, directors, officers, employees or agents of any of the
foregoing. I further understand that neither the terms and conditions of the Plan nor this Certification and Acknowledgment Agreement creates any contractual or benefits obligations on the part of Provide (except as otherwise expressly provided in
the Plan). Capitalized terms used herein and not otherwise defined are used as defined in the Plan. 
  

									
					
	 	 	 	 	 	 	 	 	 
	 Employee Name
	 	 	 	 Employee Signature

	
	 Subscribed and sworn to before me this      day of
            , 200    .

					
	 	 	 	 	 	 	 	 	 
	 	 	 	 	 Notary Public

	 	 	 	 	 My Commission Expires__________________________________________

  

 32 

 Schedule 1 
  
 Approved Employment Agreements 
  

	 	1.	Executive Employment Agreement between Provide Commerce, Inc. and Blake Bilstad, dated March 15, 2004. 

  

	 	2.	Offer Letter to Rex Bosen from Provide Commerce, Inc., dated September 12, 2002, amended as of August 1, 2004. 

  

	 	3.	Executive Employment Agreement between Provide Commerce, Inc. and Eric Carlborg, dated September 12, 2005. 

  

	 	4.	Employment Agreement between Provide Commerce, Inc. and Steve Goldstein, dated July 1, 2004. 

  

	 	5.	Executive Employment Agreement between Provide Commerce, Inc. and Kevin Hall, dated July 23, 2001. 

  

	 	6.	Employment Agreement between Provide Commerce, Inc. and Anna Hansen, dated October 31, 2005. 

  

	 	7.	Employment Agreement between Provide Commerce, Inc. and Clark Howard, dated August 31, 2004. 

  

	 	8.	Employment Agreement between Provide Commerce, Inc. and John Kuehn, dated July 29, 2005. 

  

	 	9.	Employment Agreement between Provide Commerce, Inc. and Simon Leach, dated September 30, 2005. 

  

	 	10.	Employment Agreement between Provide Commerce, Inc. and Michael Lee, dated October 31, 2005. 

  

	 	11.	Offer Letter to Vladimir Raicevic from Provide Commerce, Inc., dated October 3, 2003, amended on November 11, 2005. 

  

	 	12.	Amendment and Restatement Employment Agreement between Provide Commerce, Inc. and William Strauss, dated February 24, 2003, amended by the First Amendment to Employment Agreement
dated September 24, 2004, the Second Amendment to Employment Agreement dated September 9, 2005 and the Third Amendment to Employment Agreement dated December 4, 2005. 

  

	 	13.	Employment Agreement between Provide Commerce, Inc. and Abe Wijnperle, dated December 17, 1999, amended by the First Amendment to Employment Agreement dated August 5, 2002, the
Second Amendment to Employment Agreement dated July 28, 2003, the Third Amendment to Employment Agreement dated September 9, 2005, and the Fourth Amendment to Employment Agreement dated December 4, 2005. 

  
  

 33STOCK PURCHASE WARRANT

                           To Purchase Common Stock of

                       American CareSource Holdings, Inc.

<PAGE>

THIS WARRANT HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933 (THE
"ACT") NOR UNDER ANY STATE SECURITIES LAW AND MAY NOT BE PLEDGED, SOLD, ASSIGNED
OR OTHERWISE TRANSFERRED UNTIL (1) A REGISTRATION STATEMENT UNDER THE ACT AND
ANY APPLICABLE STATE SECURITIES LAW HAS BECOME EFFECTIVE WITH RESPECT THERETO,
OR (2) RECEIPT BY THE COMPANY OF AN OPINION OF COUNSEL TO THE COMPANY TO THE
EFFECT THAT REGISTRATION UNDER THE ACT OR APPLICABLE STATE SECURITIES LAW IS NOT
REQUIRED IN CONNECTION WITH THE PROPOSED TRANSFER.

            Void after 5:00 p.m. Central Standard Time, on January 27, 2010.

            Warrant to Purchase 731,212 Shares of Common Stock.

                        WARRANT TO PURCHASE COMMON STOCK

                                       OF

                       American CareSource Holdings, Inc.

      This is to Certify That, FOR VALUE RECEIVED, John Pappajohn ("Holder") is
entitled to purchase, subject to the provisions of this Warrant, from American
CareSource Holdings., Inc., a Delaware corporation ("Company"), 731,212 fully
paid, validly issued and nonassessable shares of Common Stock, no par value per
share, of the Company ("Common Stock") at a price of $0.45 per share at any time
or from time to time during the period from the date hereof to 5:00 p.m. Central
Standard Time, on January 27, 2010. The number of shares of Common Stock to be
received upon the exercise of this Warrant and the price to be paid for each
share of Common Stock may be adjusted from time to time as hereinafter set
forth. The exercise price and the number of shares issuable upon exercise of the
Warrants will be proportionately adjusted for stock splits, stock dividends,
recapitalizations and similar transactions. The shares of Common Stock
deliverable upon such exercise, and as adjusted from time to time, are
hereinafter sometimes referred to as "Warrant Shares" and the exercise price of
a share of Common Stock in effect at any time and as adjusted from time to time
is hereinafter sometimes referred to as the "Exercise Price".

            (a)   EXERCISE OF WARRANT.

                  (1)   This Warrant may be exercised in whole or in part at any
                        time or from time to time on or after the date hereof
                        and until 5:00 p.m. Central Standard Time on January 27,
                        2010; provided, however, that if either such day is a
                        day on which banking institutions in the State of Iowa
                        are authorized by law to close, then on the next
                        succeeding day which shall not be such a day. This
                        Warrant may be exercised by presentation and surrender
                        hereof to the Company at its principal office, or at the
                        office of its stock transfer agent if any, with the
                        Purchase Form annexed hereto duly executed and
                        accompanied by payment of the Exercise Price for the
                        number of Warrant Shares specified in such form. As soon
                        as practicable after each such exercise of the warrants,
                        but not later than seven (7) days from the date of such
                        exercise, the Company shall issue and deliver to the
                        Holder a certificate or certificate for the Warrant

<PAGE>

                        Shares issuable upon such exercise, registered in the
                        name of the Holder or its designee. If this Warrant
                        should be exercised in part only, the Company shall,
                        upon surrender of this Warrant for cancellation, execute
                        and deliver a new Warrant evidencing the rights of the
                        Holder thereof to purchase the balance of the Warrant
                        Shares purchasable thereunder. Upon receipt by the
                        Company of this Warrant at its office, or by the stock
                        transfer agent of the Company at its office, in proper
                        form for exercise, the Holder shall be deemed to be the
                        holder of record of the shares of Common Stock issuable
                        upon such exercise, notwithstanding that the stock
                        transfer books of the Company shall then be closed or
                        that certificates representing such shares of Common
                        Stock shall not then be physically delivered to the
                        Holder.

                  (2)   In lieu of delivering the Exercise Price in cash or
                        check the Holder may elect to receive shares equal to
                        the value of the Warrant or portion thereof being
                        exercised ("Net Issue Exercise"). If the Holder wishes
                        to elect the Net Issue Exercise, the Holder shall notify
                        the Company of its election in writing at the time it
                        delivers to the Company the Purchase Form. In the event
                        the Holder shall elect Net Issue Exercise, the Holder
                        shall receive the number of shares of Common Stock equal
                        to the product of (a) the number of shares of Common
                        Stock purchasable under the Warrant, or portion thereof
                        being exercised, and (b) the current market value, as
                        defined in paragraph (c), of one share of Common Stock
                        minus the Exercise Price, divided by (c) the current
                        market value, as defined below, of one share of Common
                        Stock.

            (b)   RESERVATION OF SHARES. The Company shall at all times reserve
                  for issuance and/or delivery upon exercise of this Warrant
                  such number of shares of its Common Stock as shall be required
                  for issuance and delivery upon exercise of the Warrants.

            (c)   FRACTIONAL SHARES. No fractional shares or scrip representing
                  fractional shares shall be issued upon the exercise of this
                  Warrant. With respect to any fraction of a share called for
                  upon any exercise hereof, the Company shall pay to the Holder
                  an amount in cash equal to such fraction multiplied by the
                  current market value of a share, determined as follows:

                  (1)   If the Common Stock is listed on a national securities
                        exchange or admitted to unlisted trading privileges on
                        such exchange or listed for trading on the NASDAQ
                        system, the current market value shall be the last
                        reported sale price of the Common Stock on such exchange
                        or system on the last business day prior to the date of
                        exercise of this Warrant or if no such sale is made on
                        such day, the average closing bid and asked prices for
                        such day on such exchange or system; or

                                       -2-
<PAGE>

                  (2)   If the Common Stock is not so listed or admitted to
                        unlisted trading privileges, the current market value
                        shall be the mean of the last reported bid and asked
                        prices reported by the National Quotation Bureau, Inc.
                        on the last business day prior to the date of the
                        exercise of this Warrant; or

                  (3)   If the Common Stock is not so listed or admitted to
                        unlisted trading privileges and bid and asked prices are
                        not so reported, the current market value shall be an
                        amount, not less than the book value thereof as at the
                        end of the most recent fiscal year of the Company ending
                        prior to the date of the exercise of the Warrant,
                        determined in such reasonable manner as may be
                        prescribed by the Board of Directors of the Company.

            (d)   EXCHANGE, TRANSFER, ASSIGNMENT OR LOSS OF WARRANT. This
                  Warrant is exchangeable, without expense, at the option of the
                  Holder, upon presentation and surrender hereof to the Company
                  or at the office of its stock transfer agent, if any, for
                  other warrants of different denominations entitling the holder
                  thereof to purchase in the aggregate the same number of shares
                  of Common Stock purchasable hereunder. Upon surrender of this
                  Warrant to the Company at its principal office or at the
                  office of its stock transfer agent, if any, with the
                  Assignment Form annexed hereto duly executed and funds
                  sufficient to pay any transfer tax, the Company shall, without
                  charge, execute and deliver a new Warrant in the name of the
                  assignee named in such instrument of assignment and this
                  Warrant shall promptly be cancelled. This Warrant may be
                  divided or combined with other warrants which carry the same
                  rights upon presentation hereof at the principal office of the
                  Company or at the office of its stock transfer agent, if any,
                  together with a written notice specifying the names and
                  denominations in which new Warrants are to be issued and
                  signed by the Holder hereof. The term "Warrant" as used herein
                  includes any Warrants into which this Warrant may be divided
                  or exchanged. Upon receipt by the Company of evidence
                  satisfactory to it of the loss, theft, destruction or
                  mutilation of this Warrant, and (in the case of loss, theft or
                  destruction) of reasonably satisfactory indemnification, and
                  upon surrender and cancellation of this Warrant, if mutilated,
                  the Company will execute and deliver a new Warrant of like
                  tenor and date. Any such new Warrant executed and delivered
                  shall constitute an additional contractual obligation on the
                  part of the Company, whether or not this Warrant so lost,
                  stolen, destroyed, or mutilated shall be at any time
                  enforceable by anyone.

            (e)   RIGHTS OF THE HOLDER. The Holder shall not, by virtue hereof,
                  be entitled to any rights of a shareholder in the Company,
                  either at law or equity, and the rights of the Holder are
                  limited to those expressed in the Warrant and are not
                  enforceable against the Company except to the extent set forth
                  herein.

                                       -3-
<PAGE>

            (f)   ANTI-DILUTION PROVISIONS. The Exercise Price in effect at any
                  time and the number and kind of securities purchasable upon
                  the exercise of the Warrants shall be subject to adjustment
                  from time to time upon the happening of certain events as
                  follows:

                  (1)   In case the Company shall (i) declare a dividend or make
                        a distribution on its outstanding shares of Common Stock
                        in shares of Common Stock, (ii) subdivide or reclassify
                        its outstanding shares of Common Stock into a greater
                        number of shares, or (iii) combine or reclassify its
                        outstanding shares of Common Stock into a smaller number
                        of shares, the Exercise Price in effect at the time of
                        the record date for such dividend or distribution or of
                        the effective date of such subdivision, combination or
                        reclassification shall be adjusted so that the Exercise
                        Price shall be proportionately increased (as in the case
                        of (iii), above) or decreased (as in the case of (i) or
                        (ii), above). Such adjustment shall be made successively
                        whenever any event listed above shall occur.

                  (2)   In case the Company shall fix a record date for the
                        issuance of rights or warrants to all holders of its
                        Common Stock entitling them to subscribe for or purchase
                        shares of Common Stock (or securities convertible into
                        Common Stock) at a price (the "Subscription Price") (or
                        having a conversion price per share) less than the
                        Exercise Price on such record date, the Exercise Price
                        shall be adjusted so that the same shall equal such
                        lower price. Such adjustment shall be made successively
                        whenever such rights or warrants are issued and shall
                        become effective immediately after the record date for
                        the determination of shareholders entitled to receive
                        such rights or warrants; and to the extent that shares
                        of Common Stock are not delivered (or securities
                        convertible into Common Stock are not delivered) after
                        the expiration of such rights or warrants, the Exercise
                        Price shall be readjusted to the Exercise Price which
                        would then be in effect had the adjustments made upon
                        the issuance of such rights or warrants been made upon
                        the basis of delivery of only the number of shares of
                        Common Stock (or securities convertible into Common
                        Stock) actually delivered.

                  (3)   In case the Company shall hereafter distribute to the
                        holders of its Common Stock evidences of its
                        indebtedness or assets (excluding cash dividends or
                        distributions and dividends or distributions referred to
                        in Subsection (1) above) or subscription rights or
                        warrants (excluding those referred to in Subsection (2)
                        above), the Company shall reserve and the holder of this
                        warrant shall thereafter, upon exercise hereof, be
                        entitled to receive with respect to each share of Common
                        Stock purchased hereunder, without any change in, or
                        payment in addition to Exercise Price, the amount of any
                        property or other securities which would have been
                        distributed to such holder had such holder been a holder
                        of one share of Common Stock on the record date of such
                        distribution (or, if no record date was established by
                        the Company, the date such distribution was paid).

                                       -4-
<PAGE>

                  (4)   In case the Company shall issue shares of its Common
                        Stock excluding shares issued (i) in any of the
                        transactions described in Subsection (1) above, (ii)
                        upon exercise of options granted to the Company's
                        employees under a plan or plans adopted by the Company's
                        Board of Directors and approved by its shareholders, if
                        such shares would otherwise be included in this
                        Subsection (4), (iii) upon exercise of this Warrant and
                        (iv) to shareholders of any corporation which merges
                        into the Company in proportion to their stock holdings
                        of such corporation immediately prior to such merger,
                        upon such merger, or issued in a bona fide public
                        offering pursuant to a firm commitment underwriting, but
                        only if no adjustment is required pursuant to any other
                        specific subsection of this Section (f) (without regard
                        to Subsection (8) below) with respect to the transaction
                        giving rise to such rights for a consideration per share
                        (the "Offering Price") less than the Exercise Price, the
                        Exercise Price shall be adjusted immediately thereafter
                        so that it shall equal such Offering Price. Such
                        adjustment shall be made successively whenever such an
                        issuance is made.

                  (5)   In case the Company shall issue any securities
                        convertible into or exchangeable for its Common Stock,
                        excluding securities issued in transactions described in
                        Subsections (2) and (3) above, for a consideration per
                        share of Common Stock (the "Conversion Price") initially
                        deliverable upon conversion or exchange of such
                        securities, determined as provided in Subsection (7)
                        below, less than the Exercise Price, the Exercise Price
                        shall be adjusted immediately thereafter so that it
                        shall equal such Conversion Price. Such adjustment shall
                        be made successively whenever such an issuance is made.

                  (6)   Whenever the Exercise Price payable upon exercise of
                        each Warrant is adjusted pursuant to Subsections (1),
                        (2), (3), (4) and (5) above, the number of Shares
                        purchasable upon exercise of this Warrant shall
                        simultaneously be adjusted by multiplying the number of
                        Shares initially issuable upon exercise of this Warrant
                        by the Exercise Price in effect on the date hereof and
                        dividing the product so obtained by the Exercise Price,
                        as adjusted.

                  (7)   For purposes of any computation respecting consideration
                        received pursuant to Subsections (4) and (5) above, the
                        following shall apply:

                        (A)   in the case of the issuance of shares of Common
                              Stock for cash, the consideration shall be the
                              amount of such cash, provided that in no case
                              shall any deduction be made for any commissions,
                              discounts or other expenses incurred by the
                              Company for any underwriting of the issue or
                              otherwise in connection therewith;

                                       -5-
<PAGE>

                        (B)   in the case of the issuance of shares of Common
                              Stock for a consideration in whole or in part
                              other than cash, the consideration other than cash
                              shall be deemed to be the fair market value
                              thereof as determined in good faith by the Board
                              of Directors of the Company (irrespective of the
                              accounting treatment thereof), whose determination
                              shall be conclusive; and

                        (C)   in the case of the issuance of securities
                              convertible into or exchangeable for shares of
                              Common Stock, the aggregate consideration received
                              therefore shall be deemed to be the consideration
                              received by the Company for the issuance of such
                              securities plus the additional minimum
                              consideration, if any, to be received by the
                              Company upon the conversion or exchange thereof,
                              the consideration in each case to be determined in
                              the same manner as provided in clauses (A) and (B)
                              of this Subsection (7).

                  (8)   No adjustment in the Exercise Price shall be required
                        unless such adjustment would require an increase or
                        decrease of at least five cents ($0.05) in such price;
                        provided, however, that any adjustments which by reason
                        of this Subsection (8) are not required to be made shall
                        be carried forward and taken into account in any
                        subsequent adjustment required to be made hereunder. All
                        calculations under this Section (f) shall be made to the
                        nearest cent or to the nearest one-hundredth of a share,
                        as the case may be. Anything in this Section (f) to the
                        contrary notwithstanding, the Company shall be entitled,
                        but shall not be required, to make such changes in the
                        Exercise Price, in addition to those required by this
                        Section (f), as it shall determine, in its sole
                        discretion, to be advisable in order that any dividend
                        or distribution in shares of Common Stock, or any
                        subdivision, reclassification or combination of Common
                        Stock, hereafter made by the Company shall not result in
                        any Federal income tax liability to the holders of
                        Common Stock or securities convertible into Common Stock
                        (including Warrants).

                  (9)   Whenever the Exercise Price is adjusted, as herein
                        provided, the Company shall promptly but no later than
                        20 days after any request for such an adjustment by the
                        Holder, cause a notice setting forth the adjusted
                        Exercise Price and adjusted number of Shares issuable
                        upon exercise of each Warrant, and, if requested,
                        information describing the transactions giving rise to
                        such adjustments, to be mailed to the Holder at his last
                        address appearing in the Warrant Register, and shall
                        cause a certified copy thereof to be mailed to its
                        transfer agent, if any. The Company may retain a firm of
                        independent certified public accountants selected by the
                        Board of Directors (who may be the regular accountants
                        employed by the Company) to make any computation
                        required by this Section (f), and a certificate signed
                        by such firm shall be conclusive evidence of the
                        correctness of such adjustment.

                                       -6-
<PAGE>
                  (10)  In the event that at any time, as a result of an
                        adjustment made pursuant to Subsection (1) above, the
                        Holder of this Warrant thereafter shall become entitled
                        to receive any shares of the Company, other than Common
                        Stock, thereafter the number of such other shares so
                        receivable upon exercise of this Warrant shall be
                        subject to adjustment from time to time in a manner and
                        on terms as nearly equivalent as practicable to the
                        provisions with respect to the Common Stock contained in
                        Subsections (1) to (8), inclusive above.

                  (11)  Irrespective of any adjustments in the Exercise Price or
                        the number or kind of shares purchasable upon exercise
                        of this Warrant, Warrants theretofore or thereafter
                        issued may continue to express the same price and number
                        and kind of shares as are stated in the similar Warrants
                        initially issuable pursuant to this Agreement.

            (g)   OFFICER'S CERTIFICATE. Whenever the Exercise Price shall be
                  adjusted as required by the provisions of the foregoing
                  Section, the Company shall forthwith file in the custody of
                  its Secretary or an Assistant Secretary at its principal
                  office and with its stock transfer agent, if any, an officer's
                  certificate showing the adjusted Exercise Price determined as
                  herein provided, setting forth in reasonable detail the facts
                  requiring such adjustment, including a statement of the number
                  of additional shares of Common Stock, if any, and such other
                  facts as shall be necessary to show the reason for and the
                  manner of computing such adjustment. Each such officer's
                  certificate shall be made available at all reasonable times
                  for inspection by the Holder or any holder of a Warrant
                  executed and delivered pursuant to Section (a) and the Company
                  shall, forthwith after each such adjustment, mail a copy by
                  certified mail of such certificate to the Holder or any such
                  holder.

            (h)   NOTICES TO WARRANT HOLDERS. So long as this Warrant shall be
                  outstanding, (i) if the Company shall pay any dividend or make
                  any distribution upon the Common Stock or (ii) if the Company
                  shall offer to the holders of Common Stock for subscription or
                  purchase by them any share of any class or any other rights or
                  (iii) if any capital reorganization of the Company,
                  reclassification of the capital stock of the Company,
                  consolidation or merger of the Company with or into another
                  corporation, sale, lease or transfer of all or substantially
                  all of the property and assets of the Company to another
                  corporation, or voluntary or involuntary dissolution,
                  liquidation or winding up of the Company shall be effected,
                  then in any such case, the Company shall cause to be mailed by
                  certified mail to the Holder, at least fifteen days prior to
                  the date specified in (x) or (y) below, as the case may be, a
                  notice containing a brief description of the proposed action
                  and stating the date on which (x) a record is to be taken for
                  the purpose of such dividend, distribution or rights, or (y)
                  such reclassification, reorganization, consolidation, merger,
                  conveyance, lease, dissolution, liquidation or winding up is
                  to take place and the date, if any is to be fixed, as of which
                  the holders of Common Stock or other securities shall receive
                  cash or other property deliverable upon such reclassification,
                  reorganization, consolidation, merger, conveyance,
                  dissolution, liquidation or winding up.

                                       -7-
<PAGE>
            (i)   RECLASSIFICATION, REORGANIZATION OR MERGER. In case of any
                  reclassification, capital reorganization or other change of
                  outstanding shares of Common Stock of the Company, or in case
                  of any consolidation or merger of the Company with or into
                  another corporation (other than a merger with a subsidiary in
                  which merger the Company is the continuing corporation and
                  which does not result in any reclassification, capital
                  reorganization or other change of outstanding shares of Common
                  Stock of the class issuable upon exercise of this Warrant) or
                  in case of any sale, lease or conveyance to another
                  corporation of the property of the Company as an entirety, the
                  Company shall, as a condition precedent to such transaction,
                  cause effective provisions to be made so that the Holder shall
                  have the right thereafter by exercising this Warrant at any
                  time prior to the expiration of the Warrant, to purchase the
                  kind and amount of shares of stock and other securities and
                  property receivable upon such reclassification, capital
                  reorganization and other change, consolidation, merger, sale
                  or conveyance by a holder of the number of shares of Common
                  Stock which might have been purchased upon exercise of this
                  Warrant immediately prior to such reclassification, change,
                  consolidation, merger, sale or conveyance. Any such provision
                  shall include provision for adjustments which shall be as
                  nearly equivalent as may be practicable to the adjustments
                  provided for in this Warrant. The foregoing provisions of this
                  Section (i) shall similarly apply to successive
                  reclassifications, capital reorganizations and changes of
                  shares of Common Stock and to successive consolidations,
                  mergers, sales or conveyances. In the event that in connection
                  with any such capital reorganization or reclassification,
                  consolidation, merger, sale or conveyance, additional shares
                  of Common Stock shall be issued in exchange, conversion,
                  substitution or payment, in whole or in part, for a security
                  of the Company other than Common Stock, any such issue shall
                  be treated as an issue of Common Stock covered by the
                  provisions of Subsection (1) of Section (f) hereof.

            (j)   REGISTRATION UNDER THE SECURITIES ACT OF 1933. Until the
                  expiry date of this Warrant, the provisions of the
                  Registration Rights Agreement dated as of even date herewith
                  between the Holder of the Warrants and the Company shall apply
                  to registration of the Warrant Shares. The Company's
                  agreements with respect to Warrants or Warrant Shares in such
                  Registration Rights Agreement shall continue in effect
                  regardless of the exercise and surrender of this Warrant.

            (k)   RESTRICTIVE LEGEND. Each Warrant Share, when issued, shall
                  include a legend in substantially the following form: THESE
                  SHARES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
                  1933 (THE "ACT") NOR UNDER ANY STATE SECURITIES LAW AND MAY
                  NOT BE PLEDGED, SOLD, ASSIGNED OR OTHERWISE TRANSFERRED UNTIL
                  A (1) REGISTRATION STATEMENT UNDER THE ACT AND ANY APPLICABLE
                  STATE SECURITIES LAW HAS BECOME EFFECTIVE WITH RESPECT
                  THERETO, OR (2) RECEIPT BY THE COMPANY OF AN OPINION OF
                  COUNSEL TO THE COMPANY TO THE EFFECT THAT REGISTRATION UNDER
                  THE ACT OR APPLICABLE STATE SECURITIES LAW IS NOT REQUIRED IN
                  CONNECTION WITH THE PROPOSED TRANSFER.

                                       -8-
<PAGE>

            (l)   The Company will not, by amendment of its charter or through
                  reorganization, consolidation, merger, dissolution, sale of
                  assets or any other voluntary action, avoid or seek to avoid
                  the observance or performance of any of the terms of this
                  Warrant, but will at all times in good faith assist in the
                  carrying out of all such terms and in the taking of all such
                  action as may be necessary or appropriate in order to protect
                  the rights of the Holder of this Warrant against impairment.

Dated: January 27, 2005

                                              /s/ David Boone
                                              ----------------------------------
                                              American CareSource Holdings, Inc.

Attest:

/s/ Kent Tapper                               By: /s/ Wayne A. Schellhammer
-------------------------                         ------------------------------
Name:  Kent Tapper                                Name:  Wayne A. Schellhammer
Title: Secretary                                  Title: Chairman and CEO

                                       -9-
<PAGE>

                                  PURCHASE FORM

                                                        Dated _____________ 20__

      The undersigned hereby irrevocably elects to exercise the within Warrant
to the extent of purchasing ___________ shares of Common Stock and hereby makes
payment of ___________ in payment of the actual exercise price thereof.

                                  -------------

                     INSTRUCTIONS FOR REGISTRATION OF STOCK

Name ___________________________________________________________________________

                  (Please typewrite or print in block letters)

Address ________________________________________________________________________

Signature ______________________________________________________________________

                                  -------------

                                 ASSIGNMENT FORM

      FOR VALUE RECEIVED, ________________________________ hereby sells, assigns
and transfers unto

Name ___________________________________________________________________________

                  (Please typewrite or print in block letters)

Address ________________________________________________________________________

the right to purchase Common Stock represented by this Warrant to the extent of
_______ shares as to which such right is exercisable and does hereby irrevocably
constitute and appoint ________________ Attorney, to transfer the same on the
books of the Company with full power of substitution in the premises.

Date ______________, 20__

Signature __________________________

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