Document:

<PAGE>   1
                                                                   EXHIBIT 10.15

                             NOVO MEDIAGROUP, INC.

                 1999 NOVO CLASS A COMMON STOCK INCENTIVE PLAN

     1.   Purposes of the Plan. The purposes of this Stock Incentive Plan are
to attract and retain the best available personnel for positions of substantial
responsibility, to provide additional incentive to Employees, Directors and
Consultants of the Company and its Subsidiaries and to promote the success of
the Company's business.

     2.   Definitions. As used herein, the following definitions shall apply:

          (a)  "Administrator" means the Board or any of the Committees
appointed to administer the Plan.

          (b)  "Applicable Laws" means the legal requirements relating to the
administration of stock incentive plans, if any, under applicable provisions of
federal securities laws, California corporate and securities laws, the Code, the
rules of any applicable stock exchange or national market system, and the rules
of any foreign jurisdiction applicable to Awards granted to residents therein.

          (c)  "Award" means the grant of an Option, Restricted Stock or other
right or benefit under the Plan.

          (d)  "Award Agreement" means the written agreement evidencing the
grant of an Award executed by the Company and the Grantee, including any
amendments thereto.

          (e)  "Board" means the Board of Directors of the Company.

          (f)  "Code" means the Internal Revenue Code of 1986, as amended.

          (g)  "Committee" means any committee appointed by the Board to
administer the Plan.

          (h)  "Common Stock" means the Class A Common Stock of the Company.

          (i)  "Company" means Novo MediaGroup, Inc.

          (j)  "Consultant" means any person who is engaged by the Company or
any Parent or Subsidiary to render consulting or advisory services as an
independent contractor and is compensated for such services.

          (k)  "Continuous Status as an Employee, Director or Consultant" means
that the employment, director or consulting relationship with the Company, any
Parent, or Subsidiary, is not interrupted or terminated. Continuous Status as
an Employee, Director or Consultant shall not be considered interrupted in the
case of (i) any leave of absence approved by the Company or (ii) transfers
between locations of the Company or between the Company, its Parent, any
Subsidiary, or any successor. A leave of absence approved by the Company shall
include sick

                                       1
<PAGE>   2
leave, military leave, or any other personal leave approved by an authorized
representative of the Company. For purposes of Incentive Stock Options, no such
leave may exceed ninety (90) days, unless reemployment upon expiration of such
leave is guaranteed by statute or contract.

     (l)  "Corporate Transaction" means any of the following
shareholder-approved transactions to which the Company is a party:

          (i)   a merger or consolidation in which the Company is not the
surviving entity, except for a transaction the principal purpose of which is to
change the state in which the Company is incorporated;

          (ii)  the sale, transfer or other disposition of all or substantially
all of the assets of the Company (including the capital stock of the Company's
subsidiary corporations) in connection with the complete liquidation or
dissolution of the Company; or

          (iii) any reverse merger in which the Company is the surviving entity
but in which securities possessing more than fifty percent (50%) of the
total combined voting power of the Company's outstanding securities are
transferred to a person or persons different from those who held such
securities immediately prior to such merger.

     (m)  "Director" means a member of the Board.

     (n)  "Employee" means any person, including an Officer or Director, who is
an employee of the Company or any Parent or Subsidiary of the Company for
purposes of Section 422 of the Code. The payment of a director's fee by the
Company shall not be sufficient to constitute "employment" by the Company.

     (o)  "Exchange Act" means the Securities Exchange Act of 1934, as amended.

     (p)  "Fair Market Value" means, as of any date, the value of Common Stock
determined as follows:

          (i)   Where there exists a public market for the Common Stock, the
Fair Market Value shall be (A) the closing price for a Share for the last market
trading day prior to the time of the determination (or, if no closing price was
reported on that date, on the last trading date on which a closing price was
reported) on the stock exchange determined by the Administrator to be the
primary market for the Common Stock or the Nasdaq National Market, whichever is
applicable or (B) if the Common Stock is not traded on any such exchange or
national market system, the average of the closing bid and asked prices of
a Share on the Nasdaq Small Cap Market for the day prior to the time of the
determination (or, if no such prices were reported on that date, on the last
date on which such prices were reported), in each case, as reported in The Wall
Street Journal or such other source as the Administrator deems reliable; or

          (ii)  In the absence of an established market of the type described
in (i), above, for the Common Stock, the Fair Market Value thereof shall be
determined by the Administrator in good faith and in a manner consistent with
Section 260.140.50 of Title 10 of the California Code of Regulations.

                                       2

<PAGE>   3
          (q)  "Grantee" means an Employee, Director or Consultant who receives
an Award under the Plan.

          (r)  "Incentive Stock Option" means an Option intended to qualify as
an incentive stock option within the meaning of Section 422 of the Code.

          (s)  "Non-Qualified Stock Option" means an Option not intended to
qualify as an Incentive Stock Option.

          (t)  "Officer" means a person who is an officer of the Company within
the meaning of Section 16 of the Exchange Act and the rules and regulations
promulgated thereunder.

          (u)  "Option" means a stock option granted pursuant to the Plan.

          (v)  "Parent" means a "parent corporation," whether now or hereafter
existing, as defined in Section 424(e) of the Code.

          (w)  "Plan" means this 1999 Novo Class A Common Stock Incentive Plan.

          (x)  "Registration Date" means the closing of the first sale of
Common Stock to the general public pursuant to a registration statement filed
with and declared effective by the Securities and Exchange Commission under the
Securities Act of 1933, as amended.

          (y)  "Restricted Stock" means Shares issued under the Plan to the
Grantee for such consideration, if any, and subject to such restrictions on
transfer, rights of first refusal, repurchase provisions, forfeiture
provisions, and other terms and conditions as established by the Administrator.

          (z)  "Share" means a share of the Class A Common Stock.

          (aa) "Subsidiary" means a "subsidiary corporation," whether now or
hereafter existing, as defined in Section 424(f) of the Code.

     3.   Stock Subject to the Plan.

          (a)  Subject to the provisions of Section 11(a), below, the maximum
aggregate number of Shares which may be issued pursuant to all Awards
(including Incentive Stock Options) is 2,000,000 Shares. The Shares may be
authorized, but unissued, or reacquired Common Stock. Notwithstanding the
foregoing, the total number of Shares issuable upon exercise of all outstanding
Awards shall not exceed a number of Shares which is equal to 30% of the then
outstanding shares of the Company, as calculated in accordance with the
conditions and exclusions of California Corporate Securities Rule 260.140.45.

          (b)  If an Award expires or becomes unexercisable without having been
exercised in full, or is surrendered pursuant to an Award exchange program, or
if any unissued Shares are retained by the Company upon exercise of an Award in
order to satisfy the exercise

                                       3
<PAGE>   4
price for such Award or any withholding taxes due with respect to such Award,
such unissued or retained Shares shall become available for future grant or sale
under the Plan (unless the Plan has terminated). Shares that actually have been
issued under the Plan pursuant to an Award shall not be returned to the Plan and
shall not become available for future distribution under the Plan, except that
if unvested Shares are forfeited, or repurchased by the Company at their
original purchase price, such Shares shall become available for future grant
under the Plan.

     4.   Administration of the Plan.

          (a)  Plan Administrator. With respect to grants of Awards to
Employees, Directors, Officers or Consultants, the Plan shall be administered by
(A) the Board or (B) a Committee (or a subcommittee of the Committee) designated
by the Board, which Committee shall be constituted in such a manner as to
satisfy Applicable Laws. Once appointed, such Committee shall continue to serve
in its designated capacity until otherwise directed by the Board.

          (b)  Multiple Administrative Bodies. The Plan may be administered by
different bodies with respect to Directors, Officers, Consultants, and Employees
who are neither Directors nor Officers.

          (c)  Powers of the Administrator. Subject to Applicable Laws and the
provisions of the Plan (including any other powers given to the Administrator
hereunder), and except as otherwise provided by the Board, the Administrator
shall have the authority, in its discretion:

               (i)   to select the Employees, Directors and Consultants to whom
Awards may be granted from time to time hereunder;

               (ii)  to determine whether and to what extent Awards are granted
hereunder;

               (iii) to determine the number of Shares or the amount of other
consideration to be covered by each Award granted hereunder;

               (iv)  to approve forms of Award Agreement for use under the Plan;

               (v)   to determine the terms and conditions of any Award granted
hereunder;

               (vi)  to establish additional terms, conditions, rules or
procedures to accommodate the rules or laws of applicable foreign jurisdictions
and to afford Grantees favorable treatment under such laws; provided, however,
that no Award shall be granted under any such additional terms, conditions,
rules or procedures with terms or conditions which are inconsistent with the
provisions of the Plan;

               (vii) to amend the terms of any outstanding Award granted under
the Plan, including a reduction in the exercise price (or base amount on which
appreciation is

                                       4
<PAGE>   5
measured) of any Award to reflect a reduction in the Fair Market Value of the
Common Stock since the grant date of the Award, provided that any amendment
that would adversely affect the Grantee's rights under an outstanding Award
shall not be made without the Grantee's written consent;

               (viii) to construe and interpret the terms of the Plan and
Awards granted pursuant to the Plan; and

               (ix)   to take such other action, not inconsistent with the
terms of the Plan, as the Administrator deems appropriate.

          (d)  Effect of Administrator's Decision. All decisions, determinations
and interpretations of the Administrator shall be conclusive and binding on all
persons.

     5.   Eligibility. Awards other than Incentive Stock Options may be granted
to Employees, Directors and Consultants. Incentive Stock Options may be granted
only to Employees. An Employee, Director or Consultant who has been granted an
Award may, if otherwise eligible, be granted additional Awards. Awards may be
granted to such Employees of the Company and its subsidiaries who are residing
in foreign jurisdictions as the Administrator may determine from time to time.

     6.   Terms and Conditions of Awards.

          (a)  Type of Awards. The Administrator is authorized under the Plan to
award any type of arrangement to an Employee, Director or Consultant that is
not inconsistent with the provisions of the Plan and that by its terms involves
or might involve the issuance of (i) Shares, (ii) an Option or (iii) any other
security with the value derived from the value of the Common Stock. Such awards
include, without limitation, Options, or sales or bonuses of Restricted Stock,
and an Award may consist of one such security or benefit, or two or more of
them in any combination or alternative.

          (b) Designation of Award. Each Award shall be designated in the Award
Agreement. In the case of an Option, the Option shall be designated as either
an Incentive Stock Option or a Non-Qualified Stock Option. However,
notwithstanding such designation, to the extent that the aggregate Fair Market
Value of Shares subject to Options designated as Incentive Stock Options which
become exercisable for the first time by a Grantee during any calendar year
(under all plans of the Company or any Parent or Subsidiary) exceeds $100,000,
such excess Options, to the extent of the Shares covered thereby in excess of
the foregoing limitation, shall be treated as Non-Qualified Stock Options. For
this purpose, Incentive Stock Options shall be taken into account in the order
in which they were granted, and the Fair Market Value of the Shares shall be
determined as of the date the Option with respect to such Shares is granted.

          (c) Conditions of Award. Subject to the terms of the Plan, the
Administrator shall determine the provisions, terms, and conditions of each
Award including, but not limited to, the Award vesting schedule, repurchase
provisions, rights of first refusal, forfeiture provisions, form of payment
(cash, Shares, or other consideration) upon settlement of the Award, payment

                                       5

<PAGE>   6
contingencies, and satisfaction of any performance criteria. The performance
criteria established by the Administrator may be based on any one of, or
combination of, increase in share price, earnings per share, total shareholder
return, return on equity, return on assets, return on investment, net operating
income, cash flow, revenue, economic value added, personal management
objectives, or other measure of performance selected by the Administrator.
Partial achievement of the specified criteria may result in a payment or vesting
corresponding to the degree of achievement as specified in the Award Agreement.

          (d)  Term of Award. The term of each Award shall be the term stated
in the Award Agreement, provided, however, that the terms shall be no more than
ten (10) years from the date of grant thereof. However, in the case of an
Incentive Stock Option granted to a Grantee who, at the time the Option is
granted, owns stock representing more than ten percent (10%) of the voting
power of all classes of stock of the Company or any Parent or Subsidiary, the
term of the Incentive Stock Option shall be five (5) years from the date of
grant thereof or such shorter term as may be provided in the Award Agreement.

          (e)  Non-Transferability of Awards. Awards may not be sold, pledged,
assigned, hypothecated, transferred, or disposed of in any manner other than by
will or by the laws of descent or distribution and may be exercised, during the
lifetime of Grantee, only by the Grantee.

          (f)  Time of Granting Awards. The date of grant of an Award shall for
all purposes be the date on which the Administrator makes the determination to
grant such Award, or such other date as is determined by the Administrator.
Notice of the grant determination shall be given to each Employee, Director or
Consultant to whom an Award is so granted within a reasonable time after the
date of such grant.

     7.   Award Exercise or Purchase Price, Consideration and Taxes.

          (a)  Exercise or Purchase Price. The exercise or purchase price, if
any, for an Award shall be as follows:

               (i)  In the case of an Incentive Stock Option:

                    (A)  granted to an Employee who, at the time of the grant
of such Incentive Stock Option owns stock representing more than ten percent
(10%) of the voting power of all classes of stock of the Company or any Parent
or Subsidiary, the per Share exercise price shall be not less than one hundred
ten percent (110%) of the Fair Market Value per Share on the date of grant.

                    (B)  granted to any Employee other than an Employee
described in the preceding paragraph, the per Share exercise price shall be not
less than one hundred percent (100%) of the Fair Market Value per Share on the
date of grant.

               (ii) In the case of a Non-Qualified Stock Option:

                                       6
<PAGE>   7
                    (A)  granted to a person who, at the time of the grant of
such Option, owns stock representing more than ten percent (10%) of the voting
power of all classes of stock of the Company or any Parent or Subsidiary, the
per Share exercise price shall be not less than one hundred ten percent (110%)
of the Fair Market Value per Share on the date of grant.

                    (B)  granted to any person other than a person described in
the preceding paragraph, the per Share exercise price shall be not less than
eighty-five percent (85%) of the Fair Market Value per Share on the date of
grant.

              (iii) In the case of the sale of Shares:

                    (A)  granted to a person who, at the time of the grant of
such Award, or at the time the purchase is consummated, owns stock representing
more than ten percent (10%) of the voting power of all classes of stock of the
Company or any Parent or Subsidiary, the per Share purchase price shall be not
less than one hundred percent (100%) of the Fair Market Value per share on the
date of grant.

                    (B)  granted to any person other than a person described in
the preceding paragraph, the per Share purchase price shall be not less than
eighty-five percent (85%) of the Fair Market Value per Share on the date of
grant.

              (iv)  In the case of other Awards, such price as is determined by
the Administrator.

          (b) Consideration. Subject to Applicable Laws, the consideration to
be paid for the Shares to be issued upon exercise or purchase of an Award
including the method of payment, shall be determined by the Administrator (and,
in the case of an Incentive Stock Option, shall be determined at the time of
grant). In addition to any other types of consideration the Administrator may
determine, the Administrator is authorized to accept as consideration for Shares
issued under the Plan the following:

              (i)   cash;

              (ii)  check;

              (iii) delivery of Grantee's promissory note with such recourse,
interest, security, and redemption provisions as the Administrator determines
as appropriate;

              (iv)  if the exercise occurs on or after the Registration Date,
surrender of Shares (including withholding of Shares otherwise deliverable upon
exercise of the Award) which have a Fair Market Value on the date of surrender
equal to the aggregate exercise price of the Shares as to which said Award
shall be exercised (but only to the extent that such exercise of the Award
would not result in an accounting compensation charge with respect to the Shares
used to pay the exercise price unless otherwise determined by the
Administrator);

                                       7
<PAGE>   8
               (v)  if the exercise occurs on or after the Registration Date,
delivery of a properly exercise notice together with such other documentation as
the Administrator and the broker, if applicable, shall require to effect an
exercise of the Award and delivery to the Company of the sale or loan proceeds
required to pay the exercise price; or

               (vi) any combination of the foregoing methods of payment.

          (c)  Taxes. No Shares shall be delivered under the Plan to any Grantee
or other person until such Grantee or other person has made arrangements
acceptable to the Administrator for the satisfaction of any foreign, federal,
state, or local income and employment tax withholding obligations, including,
without limitation, obligations incident to the receipt of Shares or the
disqualifying disposition of Shares received on exercise of an Incentive Stock
Option. Upon exercise of an Award the Company shall withhold or collect from
Grantee an amount sufficient to satisfy such tax obligations.

     8.   Exercise of Award.

          (a)  Procedure for Exercise; Rights as a Shareholder.

               (i)  Any Award granted hereunder shall be exercisable at such
times and under such conditions as determined by the Administrator under the
terms of the Plan and specified in the Award Agreement, but in the case of an
Option, in no case at a rate of less than 20% per year over five (5) years from
the date the Option is granted.

               (ii) An Award shall be deemed to be exercised when written notice
of such exercise has been given to the Company in accordance with the terms of
the Award by the person entitled to exercise the Award and full payment for the
Shares with respect to which the Award is exercised has been received by the
Company. Until the issuance (as evidenced by the appropriate entry on the books
of the Company or of a duly authorized transfer agent of the Company) of the
stock certificate evidencing such Shares, no right to vote or receive dividends
or any other rights as a shareholder shall exist with respect to Shares subject
to an Award, notwithstanding the exercise of an Option or other Award. The
Company shall issue (or cause to be issued) such stock certificate promptly upon
exercise of the Award. No adjustment will be made for a dividend or other right
for which the record date is prior to the date the stock certificate is issued,
except as provided in the Award Agreement or Section 11(a), below.

          (b)  Exercise of Award Following Termination of Employment, Director
or Consulting Relationship. In the event of termination of a Grantee's
Continuous Status as an Employee, Director or Consultant with the Company for
any reason other than disability or death (but not in the event of a Grantee's
change of status from Employee to Consultant or from Consultant to Employee),
such Grantee may, but only within three (3) months after the date of such
termination (but in no event later than the expiration date of the term of such
Award as set forth in the Award Agreement), exercise his or her Award to the
extent that the Grantee was entitled to exercise it at the date of such
termination or to such other extent as may be determined by the Administrator.
If the Grantee should die within three (3) months after the date of such
termination, the Grantee's estate or the person who acquired the right to
exercise the Award by

                                       8
<PAGE>   9
bequest or inheritance may exercise the Award to the extent that the Grantee
was entitled to exercise it at the date of such termination within twelve (12)
months of the Grantee's date of death, but in no event later than the
expiration date of the term of such Award as set forth in the Award Agreement.
In the event of a Grantee's change of status from Employee to Consultant, an
Employee's Incentive Stock Option shall convert automatically to a
Non-Qualified Stock Option on ninety-first (91) day following such change of
status. If the Grantee does not exercise such Award to the extent so entitled
within the time specified herein, the Award shall terminate.

          (c)  Disability of Grantee. In the event of termination of a
Grantee's Continuous Status as an Employee, Director or Consultant as a result
of his or her disability, Grantee may, but only within twelve (12) months from
the date of such termination (and in no event later than the expiration date of
the term of such Award as set forth in the Award Agreement), exercise the Award
to the extent otherwise entitled to exercise it at the date of such
termination; provided, however, that if such disability is not a "disability"
as such term is defined in Section 22(e)(3) of the Code, in the case of an
Incentive Stock Option such Incentive Stock Option shall automatically convert
to a Non-Qualified Stock Option on the day three (3) months and one day
following such termination. To the extent that Grantee is not entitled to
exercise the Award at the date of termination, or if Grantee does not exercise
such Award to the extent so entitled within the time specified herein, the
Award shall terminate.

          (d)  Death of Grantee. In the event of the death of a Grantee, the
Award may be exercised at any time within twelve (12) months following the date
of death (but in no event later than the expiration of the term of such Award
as set forth in the Award Agreement), by the Grantee's estate or by a person
who acquired the right to exercise the Award by bequest or inheritance, but
only to the extent that the Grantee was entitled to exercise the Award at the
date of death. If, at the time of death, the Grantee was not entitled to
exercise his or her entire Award, the Shares covered by the unexercisable
portion of the Award shall immediately revert to the Plan. If, after death, the
Grantee's estate or a person who acquired the right to exercise the Award by
bequest or inheritance does not exercise the Award within the time specified
herein, the Award shall terminate.

          (e)  Buyout Provisions. The Administrator may at any time offer to
buy out for a payment in cash or Shares, an Award previously granted, based on
such terms and conditions as the Administrator shall establish and communicate
to the Grantee at the time that such offer is made.

     9.   Conditions Upon Issuance of Shares.

     (a)  Shares shall not be issued pursuant to the exercise of an Award
unless the exercise of such Award and the issuance and delivery of such Shares
pursuant thereto shall comply with all Applicable Laws, and shall be further
subject to the approval of counsel for the Company with respect to such
compliance.

     (b)  As a condition to the exercise of an Award, the Company may require
the person exercising such Award to represent and warrant at the time of any
such exercise that the Shares are being purchased only for investment and
without any present intention to sell or distribute

                                       9
<PAGE>   10
such Shares if, in the opinion of counsel for the Company, such a
representation is required by any Applicable Laws.

     10.  Repurchase Rights. If the provisions of an Award Agreement grant to
the Company the right to repurchase Shares upon termination of the Grantee's
Continuing Status as an Employee, Director or Consultant, the Award Agreement
shall provide that the repurchase price will be either:

          (a)  The higher of the original purchase price or Fair Market Value
on the date of termination of the Grantee's Continuous Status as an Employee,
Director or Consultant, if the right to repurchase must be exercised for cash
or cancellation of purchase money indebtedness for the Shares within ninety
(90) days of the termination of the Grantee's Continuous Status as an Employee,
Director or Consultant, and the right terminates when the Company's securities
become publicly traded; or

          (b) The original purchase price, provided (i) the right to repurchase
at the original purchase price lapses at the rate of at least twenty percent
(20%) per year over five (5) years from the date the Award is granted (without
respect to the date the Award was exercised or became exercisable), which right
must be exercised for cash or cancellation of purchase money indebtedness for
the Shares within ninety (90) days of termination of the Grantee's Continuous
Status as an Employee,  Director or Consultant, and (ii) if the repurchase
right is assignable, the assignee must pay the Company upon assignment of the
right, (unless the assignee is a one hundred percent (100%) owned subsidiary of
the Company or is the parent of the Company owning one hundred percent (100%) of
the stock of the Company) cash equal to the difference between the original
purchase price and Fair Market Value if the original purchase price is less
than Fair Market Value.

     11.  Adjustments Upon Changes in Capitalization or Corporate Transaction.

          (a)  Adjustments upon Changes in Capitalization. Subject to any
required action by the shareholders of the Company, the number of Shares
covered by each outstanding Award, and the number of Shares which have been
authorized for issuance upon the Plan but as to which no Awards have yet been
granted or which have been returned to the Plan, as well as the price per share
of Common  Stock covered by each such outstanding Award, shall be
proportionately adjusted for any increase or decrease in the number of issued
shares of Common Stock resulting from a stock split, reverse stock split,
stock dividend, combination or reclassification of the Common Stock, or any
other similar event resulting in an increase or decrease in the number of
issued shares of Common Stock. Except as expressly provided herein, no issuance
by the Company of shares of stock of any class, or securities convertible into
shares of stock of any class, shall affect, and no adjustment by reason hereof
shall be made with respect to, the number or price of Shares subject to an
Award.

          (b)  Corporate Transaction. In the event of a proposed Corporate
Transaction, the Administrator shall notify the Grantee at least five (5) days
prior to such proposed Corporate Transaction. To the extent it has not been
previously exercised, the Award will terminate and any restricted stock shall
be reconveyed or repurchased by the Company immediately prior to the

                                       10

<PAGE>   11
consummation of such proposed Corporate Transaction, unless the Award is
assumed or an equivalent Award is substituted by the successor corporation or a
Parent or Subsidiary of such successor corporation. For the purposes of this
subsection, the Award shall be considered assumed if, following the Corporate
Transaction, the Award confers, for each Share subject to the Award immediately
prior to the Corporate Transaction, (i) the consideration (whether stock, cash,
or other securities or property) received in the Corporate Transaction by
holders of Common Stock for each Share subject to the Award held on the
effective date of the Corporate Transaction (and if holders were offered a
choice of consideration, the type of consideration chosen by the holders of a
majority of the outstanding Shares), or (ii) the right to purchase such
consideration in the case of an Option or similar Award; provided, however,
that if such consideration received in the Corporate Transaction was not solely
common stock of the successor corporation or its Parent, the Administrator may,
with the consent of the successor corporation, provide for the consideration to
be received upon the exercise or exchange of the Award for each Share subject
to the Award to be solely common stock of the successor corporation or its
Parent equal in fair market value to the per share consideration received by
holders of Common Stock in the Corporate Transaction.

     12.  Term of Plan. The Plan shall become effective upon the earlier to
occur of its adoption by the Board or its approval by the shareholders of the
Company. It shall continue in effect for a term of ten (10) years unless sooner
terminated.

     13.  Amendment, Suspension or Termination of the Plan.

          (a)  The Board may at any time amend, suspend or terminate the Plan.
To the extent necessary to comply with Applicable Laws, the Company shall obtain
shareholder approval of any Plan amendment in such a manner and to such a degree
as required.

          (b)  No Award may be granted during any suspension of the Plan or
after termination of the Plan.

          (c)  Any amendment, suspension or termination of the Plan shall not
affect Awards already granted, and such Awards shall remain in full force and
effect as if the Plan had not been amended, suspended or terminated, unless
mutually agreed otherwise between the Grantee and the Administrator, which
agreement must be in writing and signed by the Grantee and the Company.

     14.  Reservation of Shares.

          (a)  The Company, during the term of the Plan, will at all times
reserve and keep available such number of Shares as shall be sufficient to
satisfy the requirements of the Plan.

          (b)  The inability of the Company to obtain authority from any
regulatory body having jurisdiction, which authority is deemed by the Company's
counsel to be necessary to the lawful issuance and sale of any Shares hereunder,
shall relieve the Company of any liability in

                                       11
<PAGE>   12
respect of the failure to issue or sell such Shares as to which such requisite
authority shall not have been obtained.

     15.  NO EFFECT ON TERMS OF EMPLOYMENT. THE PLAN SHALL NOT CONFER UPON ANY
GRANTEE ANY RIGHT WITH RESPECT TO CONTINUATION OF EMPLOYMENT OR CONSULTING
RELATIONSHIP WITH THE COMPANY, NOR SHALL IT INTERFERE IN ANY WAY WITH HIS OR
HER RIGHT OR THE COMPANY'S RIGHT TO TERMINATE HIS OR HER EMPLOYMENT OR
CONSULTING RELATIONSHIP AT ANY TIME, WITH OR WITHOUT CAUSE.

     16.  Shareholder Approval. Continuance of the Plan shall be subject to
approval by the shareholders of the Company within twelve (12) months before or
after the date the Plan is adopted. Such shareholder approval shall be obtained
in the degree and manner required under Applicable Laws. Any Award exercised
before shareholder approval is obtained shall be rescinded if shareholder
approval is not obtained within the time prescribed, and Shares issued on the
exercise of any such Award shall not be counted in determining whether
shareholder approval is obtained.

     17.  Information to Grantees. The Company shall provide to each Grantee,
during the period for which such Grantee has one or more Awards outstanding,
copies of financial statements at least annually and all annual reports and
other information which is provided to all shareholders of the Company.

                                       12

<PAGE>   13
                              NOVO MEDIAGROUP, INC.

                  1999 NOVO CLASS A COMMON STOCK INCENTIVE PLAN

                             STOCK OPTION AGREEMENT

I.      NOTICE OF STOCK OPTION GRANT

        Optionee's Name and Address:        ____________________________________

                                            ____________________________________

                                            ____________________________________

        You have been granted an option to purchase shares of Common Stock of
the Company, subject to the terms and conditions of the Plan and this Option
Agreement, as follows:

        Grant Number                        ____________________________________

        Date of Grant                       ____________________________________

        Vesting Commencement Date           ____________________________________

        Exercise Price per Share            ____________________________________

        Total Number of Shares Granted      ____________________________________

        Total Exercise Price                ____________________________________

        Type of Option:                     Incentive Stock Option (ISO)

Vesting Schedule:

        Subject to other limitations set forth in this Agreement, this Option
may be exercised, in whole or in part, in accordance with the following
schedule:

        -       As to 25% of the Shares, at any time after one (1) year from the
Vesting Commencement Date.

        -       As to an additional approximately 2.777% of the remaining number
of the Shares (after deduction of the initial vesting amount of 25%) on each
monthly anniversary of the Vesting Commencement Date such that the Option shall
be fully exercisable (4) years after the Vesting Commencement Date.

                                       1
<PAGE>   14

Termination Period:

        This Option may be exercised only during the Option Period, and during
such Option Period, the exercisability of the Option shall be subject to the
limitations of Sections 6-8 and the vesting schedule set forth above. The Option
Period shall commence on the Date of Grant and except as provided in Sections
6-8, shall terminate (the "Term/Expiration Date") ten (10) years from the Date
of Grant; provided, however, that the Option Period for a person possessing more
than ten percent (10%) of the combined voting power of the Company shall
terminate five (5) years from the Date of Grant; provided further that if an
Optionee shall be terminated or otherwise leave the service of the Company for
any reason other than death or disability, then this Option shall terminate 90
days following the last day of employment of Optionee with the Company.

                                       2
<PAGE>   15

II.     AGREEMENT

        1. Grant of Option. Novo MediaGroup, Inc., a California corporation (the
"Company"), hereby grants to the Optionee named in the Notice of Stock Option
Grant (the "Optionee"), an option (the "Option") to purchase the total number of
shares of Class A Common Stock (the "Shares") set forth in the Notice of Stock
Option Grant, at the exercise price per share set forth in the Notice of Stock
Option Grant (the "Exercise Price") subject to the terms, definitions and
provisions of the 1999 Novo Class A Common Stock Incentive Plan (the "Plan")
adopted by the Company, which is incorporated herein by reference. Unless
otherwise defined herein, the terms defined in the Plan shall have the same
defined meanings in this Option Agreement.

        If designated in the Notice of Stock Option Grant as an Incentive Stock
Option, this Option is intended to qualify as an Incentive Stock Option as
defined in Section 422 of the Code. Nevertheless, to the extent that it exceeds
the $100,000 rule of Section 422(d) of the Code, this Option shall be treated as
a Non-Qualified Stock Option.

        2. Exercise of Option.

                (a) Right to Exercise. This Option shall be exercisable during
its term in accordance with the Vesting Schedule set out in the Notice of Stock
Option Grant and with the applicable provisions of the Plan and this Option
Agreement. In the event of termination of Optionee's Continuous Status as an
Employee, Director or Consultant, this Option shall be exercisable in accordance
with the applicable provisions of the Plan and this Option Agreement. This
Option shall be subject to the provisions of Section 11 of the Plan relating to
the exercisability or termination of the Option in the event of a Corporate
Transaction.

                (b) Method of Exercise. This Option shall be exercisable only by
delivery of an Exercise Notice (attached as Exhibit A) which shall state the
election to exercise the Option, the whole number of Shares in respect of which
the Option is being exercised, and such other provisions as may be required by
the Administrator. Such Exercise Notice shall be signed by the Optionee and
shall be delivered in person or by certified mail to the Secretary of the
Company accompanied by payment of the Exercise Price. The Option shall be deemed
to be exercised upon receipt by the Company of such written notice accompanied
by the Exercise Price.

                No Shares will be issued pursuant to the exercise of the Option
unless such issuance and such exercise shall comply with all Applicable Laws.
Assuming such compliance, for income tax purposes, the Shares shall be
considered transferred to the Optionee on the date on which the Option is
exercised with respect to such Shares.

                (c) Taxes. No Shares will be issued to the Optionee or other
person pursuant to the exercise of the Option until the Optionee or other person
has made arrangements acceptable to the Administrator for the satisfaction of
foreign, federal, state and local income and employment tax withholding
obligations.

                                       3
<PAGE>   16

        3. Method of Payment. Payment of the Exercise Price shall be by any of
the following, or a combination thereof, at the election of the Optionee;
provided, however, that such exercise method does not then violate an Applicable
Law:

                (a) cash;

                (b) check;

                (c) if the exercise occurs on or after the Registration Date,
surrender of shares of Common Stock of the Company (including withholding of
Shares otherwise deliverable upon exercise of this Option) which have a Fair
Market Value on the date of surrender equal to the Exercise Price of the Shares
as to which the Option is being exercised (but only to the extent that such
exercise of the Option would not result in an accounting compensation charge
with respect to the shares used to pay the exercise price unless otherwise
determined by the Administrator);

                (d) if the exercise occurs on or after the Registration Date,
delivery of a properly executed exercise notice together with such other
documentation as the Administrator and the broker, if applicable, shall require
to effect an exercise of the Award and delivery to the Company of the sale or
loan proceeds required to pay the exercise price; or

                (e) any combination of the foregoing methods of payment.

        4. Restrictions on Exercise. This Option may not be exercised until such
time as the Plan has been approved by the shareholders of the Company. In
addition, this Option may not be exercised if the issuance of the Shares subject
to the Option upon such exercise would constitute a violation of any Applicable
Laws.

        5. Termination of Relationship. In the event the Optionee's Continuous
Status as an Employee, Director or Consultant terminates, the Optionee may, to
the extent otherwise so entitled at the date of such termination (the
"Termination Date"), exercise this Option during the Termination Period set out
in the Notice of Stock Option Grant. Except as provided in Sections 6 and 7,
below, to the extent that the Optionee was not entitled to exercise this Option
on the Termination Date, or if the Optionee does not exercise this Option within
the Termination Period, the Option shall terminate.

        6. Disability of Optionee. In the Optionee's Continuous Status as an
Employee, Director or Consultant terminates as a result of his or her
disability, the Optionee may, but only within twelve (12) months from the
Termination Date (and in no event later than the Term/Expiration Date), exercise
the Option to the extent otherwise entitled to exercise it on the Termination
Date; provided, however, that if such disability is not a "disability" as such
term is defined in Section 22(e)(3) of the Code and the Option is an Incentive
Stock Option, such Incentive Stock Option shall cease to be treated as an
Incentive Stock Option and shall be treated as a Non-Qualified Stock Option on
the day three (3) months and one day following the Termination Date. To the
extent that the Optionee was not entitled to exercise the Option on the
Termination Date, or if the Optionee does not exercise such Option to the extent
so entitled within the time specified herein, the Option shall terminate.

                                       4
<PAGE>   17

        7. Death of Optionee. In the event of the Optionee's death, the Option
may be exercised at any time within twelve (12) months following the date of
death (and in no event later than the Term/Expiration Date), by the Optionee's
estate or by a person who acquired the right to exercise the Option by bequest
or inheritance, but only to the extent the Optionee could exercise the Option at
the date of death.

        8. Non-Transferability of Option. This Option may not be transferred in
any manner otherwise than by will or by the laws of descent or distribution and
may be exercised during the lifetime of the Optionee only by the Optionee. The
terms of this Option shall be binding upon the executors, administrators, heirs
and successors of the Optionee.

        9. Term of Option. This Option may be exercised only within the term set
out in the Notice of Stock Option Grant, and may be exercised during such term
only in accordance with the Plan and the terms of this Option Agreement.

        10. Company's Repurchase Right.

        (a) Grant of Repurchase Right. The Company is hereby granted the right
(the "Repurchase Right"), exercisable at any time (i) during the sixty (60) day
period following the Termination Date, (ii) during the sixty (60) day period
following an exercise of the Option that occurs after the Termination Date, or
(iii) during the sixty (60) day period immediately prior to a Corporate
Transaction, or the merger of the Company into or with a corporation that is a
member of a "controlled group" (within the meaning of Section 267(f) of the
Code) of which the Company is a member, to repurchase all or (at the discretion
of the Company and with the consent of the Optionee) any portion of the Shares.

        (b) Exercise of the Repurchase Right. The Repurchase Right shall be
exercisable by written notice delivered to each Holder of the Shares prior to
the expiration of the applicable sixty (60) day period specified above. The
notice shall indicate the number of Shares to be repurchased and the date on
which the repurchase is to be effected, such date to be not more than thirty
(30) days after the date of notice. On the date on which the repurchase is to be
effected, the Company and/or its assigns shall pay to the Holder in cash or cash
equivalents (including the cancellation of any purchase-money indebtedness) an
amount equal to the greater of the Fair Market Value of the Shares on the
Termination Date, if any, or the Exercise Price previously paid for the Shares
which are to be repurchased from the Holder. Upon such payment or into escrow
for the benefit of the Holder, the Company and/or its assigns shall become the
legal and beneficial owner of the Shares being repurchased and all rights and
interest thereon or related thereto, and the Company shall have the right to
transfer to its own name or its assigns the number of Shares being repurchased,
without further action by the Holder.

        (c) Assignment. Whenever the Company shall have the right to purchase
Shares under this Repurchase Right, the Company may designate and assign one or
more employees, officers, directors or shareholders of the Company or other
persons or organizations, to exercise all or a part of the Company's Repurchase
Right.

                                       5
<PAGE>   18

        (d) Termination of the Repurchase Right. The Repurchase Right shall
terminate with respect to any Shares for which it is not timely exercised. In
addition, the Repurchase Right shall terminate, and cease to be exercisable,
with respect to all Shares upon the Registration Date.

        (e) Additional Shares or Substituted Securities. In the event of any
stock split, stock dividend, recapitalization, combination of shares, exchange
of shares or other change affecting the outstanding Common Stock as a class
effected without the Company's receipt of consideration, any new, substituted or
additional securities or other property (including money paid other than as a
regular cash dividend) which is by reason of any such transaction distributed
with respect to the Shares shall be immediately subject to the Repurchase Right,
but only to the extent the Shares are at the time covered by such right.
Appropriate adjustments to reflect the distribution of such securities or
property shall be made to the price per share to be paid upon the exercise of
the Repurchase Right in order to reflect the effect of any such transaction upon
the Company's capital structure.

        (f) Corporate Transaction. Immediately prior to the consummation of a
Corporate Transaction, the Repurchase Right shall automatically lapse in its
entirety, except to the extent the Repurchase Right is to be assigned to the
successor corporation (or its parent company) in connection with such Corporate
Transaction, the right shall apply to the new capital stock or other property
(including cash paid other than as a regular cash dividend) received in exchange
for the Shares in consummation of the Corporate Transaction, but only to the
extent the Shares are at the time covered by such right. Appropriate adjustments
shall be made to the price per share payable upon exercise of the Repurchase
Right to reflect the effect of the Corporate Transaction upon the Company's
capital structure.

        11. Stop-Transfer Notices. In order to ensure compliance with the
restrictions on transfer referred to in the legends placed upon certificates
evidencing ownership of the Shares, the Company may issue appropriate "stop
transfer" instructions to its transfer agent, if any, and, if the Company
transfers its own securities, it may make appropriate notations to the same
effect in its own records.

        12. Refusal to Transfer. The Company shall not be required (i) to
transfer on its books any Shares that have been sold or otherwise transferred in
violation of any of the provisions of this Option Agreement or (ii) to treat as
owner of such Shares or to accord the right to vote or pay dividends to any
purchaser or other transferee to whom such Shares shall have been so
transferred.

        13. Lock-Up Agreement.

        (a) Agreement. Optionee, if requested by the Company and the lead
underwriter of any public offering of the Common Stock or other securities of
the Company (the "Lead Underwriter"), hereby irrevocably agrees not to sell,
contract to sell, grant any option to purchase, transfer the economic risk of
ownership in, make any short sale of, pledge or otherwise transfer or dispose of
any interest in any Common Stock or any securities convertible into or
exchangeable or exercisable for or any other rights to purchase or acquire
Common Stock (except Common Stock included in such public offering or acquired
on the public market after

                                       6
<PAGE>   19

such offering) during the 180-day period following the effective date of a
registration statement of the Company filed under the Securities Act of 1933, as
amended, or such shorter period of time as the Lead Underwriter shall specify.
Optionee further agrees to sign such documents as may be requested by the Lead
Underwriter to effect the foregoing and agrees that the Company may impose
stop-transfer instructions with respect to such Common Stock subject until the
end of such period. The Company and Optionee acknowledge that each Lead
Underwriter of a public offering of the Company's stock, during the period of
such offering and for the 180-day period thereafter, is an intended beneficiary
of this Section 13.

        (b) Permitted Transfers. Notwithstanding the foregoing, Section 13(a)
shall not prohibit Optionee from transferring any shares of Common Stock or
securities convertible into or exchangeable or exercisable for the Company's
Common Stock to the extent such transfer is not otherwise prohibited by this
Agreement, either during Optionee's lifetime or on death by will or intestacy to
Optionee's immediate family or to a trust the beneficiaries of which are
exclusively Optionee and/or a member or members of Optionee's immediate family;
provided, however, that prior to any such transfer, each transferee shall
execute an agreement pursuant to which each transferee shall agree to receive
and hold such securities subject to the provisions of Section 13 hereof. For the
purposes of this subsection, the term "immediate family" shall mean spouse,
lineal descendant, father, mother, brother or sister of the transferor.

        (c) No Amendment Without Consent of Underwriter. During the period from
identification as a Lead Underwriter in connection with any public offering of
the Company's Common Stock until the earlier of (i) the expiration of the
lock-up period specified in Section 16(a) in connection with such offering or
(ii) the abandonment of such offering by the Company and the Lead Underwriter,
the provisions of this Section 13 may not be amended or waived except with the
consent of the Lead Underwriter.

        14. Entire Agreement: Governing Law. The Plan is incorporated herein by
reference. The Plan and this Option Agreement constitute the entire agreement of
the parties with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and the Optionee
with respect to the subject matter hereof, and may not be modified adversely to
the Optionee's interest except by means of a writing signed by the Company and
Optionee. This agreement is governed by California law except for that body of
law pertaining to conflict of laws.

        15. Headings. The captions used in this Agreement are inserted for
convenience and shall not be deemed a part of this Agreement for construction or
interpretation.

                                       7
<PAGE>   20

        16. Interpretation. Any dispute regarding the interpretation of this
Option Agreement shall be submitted by the Optionee or by the Company forthwith
to the Board or the Administrator that administers the Plan, which shall review
such dispute at its next regular meeting. The resolution of such dispute by the
Board or the Administrator shall be final and binding on all persons.

                                            NOVO MEDIAGROUP, INC.

                                            By
                                              ----------------------------------
                                                Name:
                                                Title

        OPTIONEE ACKNOWLEDGES AND AGREES THAT THE VESTING OF SHARES PURSUANT TO
THE OPTION HEREOF IS EARNED ONLY BY CONTINUING CONSULTANCY OR EMPLOYMENT AT THE
WILL OF THE COMPANY (NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED THIS
OPTION OR ACQUIRING SHARES HEREUNDER). OPTIONEE FURTHER ACKNOWLEDGES AND AGREES
THAT NOTHING IN THIS AGREEMENT, NOR IN THE COMPANY'S 1999 NOVO CLASS A COMMON
STOCK INCENTIVE PLAN WHICH IS INCORPORATED HEREIN BY REFERENCE, SHALL CONFER
UPON OPTIONEE ANY RIGHT WITH RESPECT TO CONTINUATION OF EMPLOYMENT OR
CONSULTANCY BY THE COMPANY, NOR SHALL IT INTERFERE IN ANY WAY WITH OPTIONEE'S
RIGHT OR THE COMPANY'S RIGHT TO TERMINATE OPTIONEE'S EMPLOYMENT OR CONSULTANCY
AT ANY TIME, WITH OR WITHOUT CAUSE.

        Optionee acknowledges receipt of a copy of the Plan and represents that
he is familiar with the terms and provisions thereof, and hereby accepts this
Option Agreement subject to all of the terms and provisions thereof. Optionee
has reviewed the Plan and this Option Agreement in their entirety, has had an
opportunity to obtain the advice of counsel prior to executing this Option
Agreement and fully understands all provisions of the Option Agreement. Optionee
hereby agrees to accept as binding, conclusive and final all decisions or
interpretations of the

                                       8
<PAGE>   21

Administrator upon any questions arising under the Plan or this Option
Agreement. Optionee further agrees to notify the Company upon any change in the
residence address indicated below.

   Dated:                                                                Signed:
         --------------------------     ---------------------------------
                                            Optionee

                                       Residence Address:

                                       ------------------------------------

                                       ------------------------------------

                                       ------------------------------------

                                       9
<PAGE>   22

                                    EXHIBIT A

                              NOVO MEDIAGROUP, INC.

                  1999 NOVO CLASS A COMMON STOCK INCENTIVE PLAN

                                 EXERCISE NOTICE

Novo MediaGroup, Inc.
222 Sutter Street, Sixth Floor
San Francisco, CA  94108

Attention: Secretary

-----------------------
      (date)

                                        ____ Incentive Stock Option Exercise
                                        ____ Non-Qualified Stock Option Exercise

        I hereby notify Novo MediaGroup, Inc. (the "Company") that I elect to
exercise the following stock options:

<TABLE>
<CAPTION>
      GRANT         GRANT           # OF         PRICE/     TOTAL EXERCISE COST
      NUMBER        DATE           SHARES        SHARE       (EXCLUDING TAXES)
      ------        ----           ------        -----      -------------------
<S>                 <C>            <C>           <C>        <C>

      ------        ----           ------        -----

      ------        ----           ------        -----
</TABLE>

        Concurrently with the delivery of this Exercise Notice to the Company, I
shall hereby pay to the Company the Total Exercise Cost for the shares purchased
in accordance with the provisions of my agreement with the Company evidencing
the option(s) specified above. Furthermore, I understand that any taxes which
may be due at the time of this exercise will be calculated and added to the
Total Exercise Cost listed above.

                                       1
<PAGE>   23

    The payment of the Total Exercise Price will be made via Check no__________.

    Please note the following:

                ____   (Please Initial) Taxes have not been withheld above the
                       minimum requirement (if any).

Signature of Optionee
                             -----------------------------------
Please print
Optionee's Name:
                             -----------------------------------
Address:
                                    -----------------------------------

                                    -----------------------------------

                                    -----------------------------------

Social Security Number:
                             -----------------------------------

                                       2
<PAGE>   24

                              NOVO MEDIAGROUP, INC.

                  1999 NOVO CLASS A COMMON STOCK INCENTIVE PLAN

                       INVESTMENT REPRESENTATION STATEMENT

OPTIONEE              :
                                   -----------------------------------

COMPANY               :            NOVO MEDIAGROUP, INC.

SECURITY              :            CLASS A COMMON STOCK

AMOUNT                :
                                   -----------------------------------
DATE                  :
                                   -----------------------------------

In connection with the purchase of the above-listed Securities, the undersigned
Optionee represents to the Company the following:

                (a) Optionee is aware of the Company's business affairs and
financial condition and has acquired sufficient information about the Company to
reach an informed and knowledgeable decision to acquire the Securities. Optionee
is acquiring these Securities for investment for Optionee's own account only and
not with a view to, or for resale in connection with, any "distribution" thereof
within the meaning of the Securities Act of 1933, as amended (the "Securities
Act").

                (b) Optionee acknowledges and understands that the Securities
constitute "restricted securities" under the Securities Act and have not been
registered under the Securities Act in reliance upon a specific exemption
therefrom, which exemption depends upon among other things, the bona fide nature
of Optionee's investment intent as expressed herein. In this connection,
Optionee understands that, in the view of the Securities and Exchange
Commission, the statutory basis for such exemption may be unavailable if
Optionee's representation was predicated solely upon a present intention to hold
these Securities for the minimum capital gains period specified under tax
statutes, for a deferred sale, for or until an increase or decrease in the
market price of the Securities, or for a period of one year or any other fixed
period in the future. Optionee further understands that the Securities must be
held indefinitely unless they are subsequently registered under the Securities
Act or an exemption from such registration is available. Optionee further
acknowledges and understands that the Company is under no obligation to register
the Securities. Optionee understands that the certificate evidencing the
Securities will be imprinted with a legend which prohibits the transfer of the
Securities unless they are registered or such registration is not required in
the opinion of counsel satisfactory to the Company.

                                       1
<PAGE>   25

                (c) Optionee is familiar with the provisions of Rule 701 and
Rule 144, each promulgated under the Securities Act, which, in substance, permit
limited public resale of "restricted securities" acquired, directly or
indirectly from the issuer thereof, in a non-public offering subject to the
satisfaction of certain conditions. Rule 701 provides that if the issuer
qualifies under Rule 701 at the time of the grant of the Option to the Optionee,
the exercise will be exempt from registration under the Securities Act. In the
event the Company becomes subject to the reporting requirements of Section 13 or
15(d) of the Securities Exchange Act of 1934, ninety (90) days thereafter (or
such longer period as any market stand-off agreement may require) the Securities
exempt under Rule 701 may be resold, subject to the satisfaction of certain of
the conditions specified by Rule 144, including: (1) the resale being made
through a broker in an unsolicited "broker's transaction" or in transactions
directly with a market maker (as said term is defined under the Securities
Exchange Act of 1934); and, in the case of an affiliate, (2) the availability of
certain public information about the Company, (3) the amount of Securities being
sold during any three month period not exceeding the limitations specified in
Rule 144(e), and (4) the timely filing of a Form 144, if applicable.

        In the event that the Company does not qualify under Rule 701 at the
time of grant of the Option, then the Securities may be resold in certain
limited circumstances subject to the provisions of Rule 144, which requires the
resale to occur not less than one year after the later of the date the
Securities were sold by the Company or the date the Securities were sold by an
affiliate of the Company, within the meaning of Rule 144; and, in the case of
acquisition of the Securities by an affiliate, or by a non-affiliate who
subsequently holds the Securities less than two years, the satisfaction of the
conditions set forth in sections (1), (2), (3) and (4) of the paragraph
immediately above.

                (d) Optionee hereby agrees that if so requested by the Company
or any representative of the underwriters in connection with any registration of
the offering of any securities of the Company under the Securities Act, Optionee
shall not sell or otherwise transfer any Securities or other securities of the
Company during the 180-day period following the effective date of a registration
statement of the Company filed under the Securities Act; provided, however, that
such restriction shall only apply to public offerings which include securities
to be sold on behalf of the Company to the public in an underwritten public
offering under the Securities Act. The Company may impose stop-transfer
instructions with respect to securities subject to the foregoing restrictions
until the end of such 180-day period.

                (e) Optionee further understands that in the event all of the
applicable requirements of Rule 701 or 144 are not satisfied, registration under
the Securities Act, compliance with Regulation A, or some other registration
exemption will be required; and that, notwithstanding the fact that Rules 144
and 701 are not exclusive, the Staff of the Securities and Exchange Commission
has expressed its opinion that persons proposing to sell private placement
securities other than in a registered offering and otherwise than pursuant to
Rules 144 or 701 will have a substantial burden of proof in establishing that an
exemption from registration is available for such offers or sales, and

                                       2
<PAGE>   26
that such persons and their respective brokers who participate in such
transactions do so at their own risk. Optionee understands that no assurances
can be given that any such other registration exemption will be available in
such event.

                (f) Optionee understands that the certificate evidencing the
Securities will be imprinted with a legend which prohibits the transfer of the
Securities without the consent of the Commissioner of Corporations of
California. Optionee has read the applicable Commissioner's Rules with respect
to such restriction, a copy of which is attached.

                                       Signature of Optionee:

                                       ------------------------------------

                                       Date:
                                            --------------, -----

                                       3<PAGE>   1
                                                                   EXHIBIT 10.21

                              Novo Mediagroup, Inc.
                          222 Sutter Street, 6th Floor
                            San Francisco, CA 94108

                                 March 1, 2000

BDM, Inc.
1675 Broadway
New York, NY 10019

Gentlemen:

     This letter is to memorialize our agreements concerning certain matters
relating to our relationship. For the purposes of this letter agreement,
references to "NOVO" will refer to Novo Mediagroup, Inc. and references to BDM
will refer to BDM, Inc. For good and valuable consideration, we have agreed as
follows:

     1.   Novo is a preferred provider of Internet professional services to The
MacManus Group's operating companies and their clients under that certain
Acknowledgment dated August 31, 1999 (the "Acknowledgment"). BDM, as the parent
company of The MacManus Group, has agreed to further define and develop the
"preferred provider" relationship with NOVO, and in doing so give NOVO certain
assurance that it will obtain a minimum level of revenue from BDM clients over
the next several years, as described below:

          (a)  BDM will use its best efforts to refer to and maintain at NOVO
BDM Client relationships sufficient to generate at least $30,000,000 of total
revenue for NOVO (the "Base Revenue Amount") during the period from January 1,
2000 through December 31, 2002 (the "Measuring Period"). A "BDM Client" refers
to an entity that retains NOVO to provide services (i) at time when such
entity is also a client of BDM or any BDM affiliated companies (i.e., entities
controlled by, controlling or under common control with BDM), or (ii) as a
direct result of an introduction made to NOVO by BDM or any BDM affiliated
companies. In no event will "BDM Client" include any client who was a client of
NOVO within the one year period prior to such entity first becoming a client of
BDM or its affiliated companies. It is understood in any case that each of the
clients listed on Annex A hereto constitute BDM Clients for purposes of this
agreement.

          (b)  If, during the Measuring Period, (i) a BDM Client terminates its
relationship with NOVO for any reason related to NOVO's failure to provide
services to that client's satisfaction, as determined in the client's sole
discretion, or (ii) NOVO terminates its relationship with a BDM Client for any
reason, the Base Revenue Amount will be reduced by the greater of (x) the
revenue projected in good faith to be earned by NOVO from such BDM Client
through the then remaining portion of the Measuring Period (based on client
budgets, project proposals and/or other objective criteria), and (y) the
average monthly revenue actually generated by such BDM Client for NOVO during
the 12-month period immediately preceding such termination multiplied by the
number of months then remaining until the end of the
<PAGE>   2
Measuring Period. If the BDM Client relationship is terminated in part and not
in its entirety, such as with respect to only a particular project or projects,
the foregoing adjustment in the Base Revenue Amount will be calculated on a
proportionate basis, using the greater of the projected or actual revenue (as
described above) generated in respect of the portion of the relationship so
terminated. In addition, if during the Measuring Period a bona fide client
project or relationship is referred to NOVO by BDM or any BDM affiliated
company, or from any then existing BDM Client, and such project or relationship
is declined by NOVO, the Base Revenue Amount will be reduced by the amount of
revenue which could reasonably be expected to be earned by NOVO from such client
project or relationship through the then remaining portion of the Measuring
Period. (It is understood that NOVO's declining an invitation to submit a
request for proposal for a prospective client project, where NOVO would be
competing against several other agencies for such project, will not, in and of
itself, result in an adjustment of the Base Revenue Amount under the
immediately preceding sentence.)

          (c)  If the total amount of revenue generated from BDM Clients during
the Measuring Period is less than the Base Revenue Amount, as computed under
(a) and (b) above, BDM will pay NOVO an amount equal to 15% of the amount by
which such cumulative revenue is less than $30,000,000. Such payment, if any,
will be due on March 31, 2003, and will represent satisfaction in full of any
and all obligations of BDM under paragraph 1 of this letter agreement, and the
sole recourse of NOVO for any violation by BDM of this letter agreement.

          (d)  Each time NOVO is retained by a BDM Client, NOVO will provide BDM
the identity of the BDM Client and the expected revenue to be generated from
such client. NOVO will provide BDM with a report within 30 days after the end
of each calendar quarter during the Measuring Period showing the amount of
revenue earned by NOVO from BDM Clients during the quarter then ended, and on a
cumulative basis since the commencement of the Measuring Period.

     2.   In connection with NOVO's anticipated reincorporation to Delaware and
possible Initial Public Offering, NOVO anticipates adopting a Board structure
involving three year staggered terms. In such event, NOVO covenants that BDM's
current two Board representatives will be installed in the last to expire Board
terms. In any case, should BDM cease, without its consent, to have two
representatives on the Company's Board at any time during the three-year period
commencing as of the date of this agreement, BDM shall have the right to
terminate this agreement upon written notice to NOVO (it being understood that
should a BDM Board representative cease to be a director due to his death,
disability or resignation from the Board, BDM's right to so terminate this
agreement will not come into effect unless a new BDM Board representative shall
not have been elected or appointed to the Board within 30 days following such
vacancy).

     3.   NOVO will permit BDM and its representatives, at BDM's expense, to
visit and inspect NOVO's properties, to examine its books of account and
records (including but not limited to all such records relating to NOVO's
servicing of BDM Clients) and to discuss NOVO's affairs, finances and accounts
with its officers, all at such reasonable times as may be requested by BDM
(it being understood that any material non-public information concerning

                                       2
<PAGE>   3
NOVO or its operations shall be subject to the existing non-disclosure
undertakings of the parties).

     4.   This letter agreement is intended to be a legally binding
agreement. The provisions of Section 5 of the Acknowledgment are incorporated
into this letter agreement. Nothing herein shall be deemed to modify the terms
of the Acknowledgment, which remains in effect.

                  [Remainder of page intentionally left blank]

                                       3
<PAGE>   4
      5.    Each of the parties agrees to execute such additional documents and
take such further actions as may be reasonably requested by the other party to
effectuate the provisions of this letter agreement.

                                    Very truly yours,

                                    NOVO MEDIAGROUP, INC.

                                    By:  /s/ KELLY RODRIQUES
                                       ----------------------------
                                    Its: CEO
                                        ---------------------------

Agreed and Acknowledged:

BDM, INC.

By:  /s/ CRAIG D. BROWN
   -------------------------------
Its:   Chief Operating Officer
    ------------------------------

<PAGE>   5
                                                                      ANNEX A

BDM CLIENTS
-----------

[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]
[ * ]

AN ASTERISK [ * ] INDICATES THAT CERTAIN
CONFIDENTIAL INFORMATION CONTAINED IN THIS
DOCUMENT, HAS BEEN OMITTED, PURSUANT TO A
REQUEST FOR CONFIDENTIAL TREATMENT, AND FILED
SEPARATELY WITH THE SECURITIES AND EXCHANGE
COMMISSION.

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00006-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00006-of-00352.parquet"}]]