Document:

AGREEMENT
      

     

    This
      Agreement (the “Agreement”)
      made
      this 25th day of March 2008, is by and between Purple Beverage Company (the
      “Company”) and Esquire Sports Marketing L.L.C.. (“Esquire”).

     

    RECITALS:

     

    Whereas,
      Purple is seeking athletes in connection with the endorsement of, and the
      advertising and promotion for, the Company’s product, “Purple” (“Endorsed
      Product”); 

     

    Whereas,
      the Company has retained Esquire as a consultant to secure celebrity
      endorsements of the Endorsed Product and Esquire would like to retain the
      services of Locker Room Memorabilia and other agencies to make an introduction
      between the Company and Mariano Rivera (the “Athlete”) and to make introductions
      to various other athletes to endorse the Endorsed Product as described
      herein.

     

    NOW
      THEREFORE, in consideration of the foregoing premises and other good and
      valuable consideration the parties agree and acknowledge, as
      follows:

     

    1. LRM
      has a
      pre-existing relationship with the Athlete and the Company does not have a
      pre-existing relationship with the Athlete.

     

    2. The
      Company agrees that LRM is authorized to introduce (through its authorized
      representative Esquire Sports Marketing, L.L.C.) the Athlete and various other
      athletes to the Company and to provide the Athlete and/or athletes with
      pertinent information pertaining to the Endorsed Product (the “Introduction”).
      

     

    3. The
      Company agrees to pay Esquire a Fee (as defined below) for the Introduction
      if
      the Introduction leads to or results in the Athlete endorsing the Endorsed
      Product. As used herein, “Fee” shall mean: (a) Twenty Five Thousand Dollars
      ($25,000) payable to LRM via wire transfer pursuant to the instructions set
      forth on Schedule B and (b) 160,000 shares of common stock of the Company (the
      “Compensation Shares”). The Compensation Shares shall be represented by one or
      more stock certificates issued to Esquire in denominations as set forth on
      Schedule A annexed hereto. The Company acknowledges that Esquire shall have
      the
      right to assign such Compensation Shares to LRM and/or other sub agencies upon
      the expiration of any lock-up period set forth herein. All Compensation Shares
      shall be delivered to Esquire promptly upon execution of an endorsement
      agreement with the Athlete. The Company acknowledges that Esquire, LRM and
      other
      sub agencies may be entitled to additional compensation to be mutually agreed
      upon by the parties hereto to the extent that additional athletes are signed
      utilizing introduction made by LRM or such other sub agencies to such
      Athletes.

     

    4. In
      connection with the issuance of the Compensation Shares, Esquire hereby makes
      the following representations to Company regarding the Compensation
      Shares:

     

    (a) Esquire
      understands that none of the Compensation Shares have been registered under
      the
      Securities Act of 1933, as amended (“Securities Act”), by reason of a specific
      exemption from the registration provisions of the Securities Act, the
      availability of which depends upon, among other things, the bona fide nature
      of
      the investment intent and the accuracy of Esquire’s representations as expressed
      herein. Esquire is acquiring all of the Compensation Shares for his own account,
      not as a nominee or agent, for investment and not with a view to, or for resale
      in connection with, any distribution or public offering thereof within the
      meaning of the Securities Act.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    (b) Esquire
      understands that all of the Compensation Shares will constitute “restricted
      securities” under the federal securities laws, inasmuch as it is being acquired
      from Company or such other company in one or more transactions not involving
      a
      public offering and that under such laws the Compensation Shares may not be
      resold without registration under the Securities Act or an exemption therefrom.
      The certificates representing the Compensation Shares will be endorsed with
      a
      legend to such effect. Esquire has been informed and understands that (i) there
      are substantial restrictions on the transferability of the Compensation Shares,
      and (ii) no federal or state agency has made any finding or determination as
      to
      the fairness for public investment, nor any recommendation nor endorsement,
      of
      the Compensation Shares.

    

    (c) Esquire,
      or Esquire’s business and financial advisors, have substantial experience in
      evaluating and investing in private transactions of securities in companies
      similar to Company and such other company and Esquire acknowledges that it
      can
      protect its own interests. Esquire, or such advisors, have such knowledge and
      experience in financial and business matters so that it is capable of evaluating
      the merits and risks of its acceptance of all of the Compensation Shares of
      Company as compensation or otherwise.

    

    (d) Esquire
      is an “accredited investor” within the meaning of Rule 501 of Regulation D
      promulgated under the Securities Act.

    

    (e) Esquire
      understands that all books, records, and documents of Company relating to it
      have been and remain available for inspection by him or his business and
      financial advisors upon reasonable notice. Esquire confirms that all documents
      requested have been made available, and that it or such advisors have been
      supplied with all of the information concerning Company that has been requested.
      Esquire confirms that it or such advisors have obtained sufficient information,
      in its and their judgment to evaluate the merits and risks of receipt of the
      Compensation Shares as compensation or otherwise. Esquire confirms that it
      has
      had the opportunity to obtain such independent legal and tax advice and
      financial planning services as it has deemed appropriate prior to making a
      decision to enter this Agreement, provide the Service Days and the Personal
      Appearances in consideration of the issuance to it of the Compensation Shares.
      In making each such decision, Esquire has relied exclusively upon its experience
      and judgment, or that of such advisors, upon such independent investigations
      as
      it, or they, deemed appropriate, and upon information provided by Company in
      writing or found in the books, records, or documents of Company.

    

    (f) Esquire
      is aware that the economic ownership of the Compensation Shares is highly
      speculative and subject to substantial risks. Esquire is capable of bearing
      the
      high degree of economic risk and burdens of this venture, including, but not
      limited to, the possibility of a complete loss, the lack of a sustained and
      orderly public market, and limited transferability of the Compensation Shares,
      which may make the liquidation thereof impossible for the indefinite
      future.

    

    (g) The
      offer
      to issue the Compensation Shares as compensation to the Esquire was directly
      communicated to Esquire or its business or financial advisors by such a manner
      that he or such advisors were able to ask questions of and receive answers
      from
      Company or a person acting on its behalf concerning this Agreement. At no time
      was he presented with or solicited by or through any leaflet, public promotional
      meeting, television advertisement, or any other form of general
      advertising.

    

    (h) None
      of
      the following information has ever been represented, guaranteed, or warranted
      to
      Esquire, expressly or by implication by any broker, Company, or agent or
      employee of the foregoing, or by any other person:

     

    
      
        
        

      

      
        -
          2 -

        
          

        

      

      
        
        

      

    

     

    (1) The
      approximate or exact length of time that Esquire will be required to remain
      as a
      holder of any of the Compensation Shares;

    

    (2) The
      amount of consideration, profit, or loss to be realized, if any, as a result
      of
      owning any of the Compensation Shares; or

    

    (3) That
      the
      past performance or experience of Company, its officers, directors, associates,
      agents, affiliates, or employees or any other person will in any way indicate
      or
      predict economic results in connection with the plan of operations of Company
      or
      the return on any of the Compensation Shares.

    

    (i) Esquire
      hereby agrees to indemnify Company and its affiliates and to hold them harmless
      from and against any and all liability, damage, cost, or expense, including
      their respective attorneys’ fees and costs, incurred on account of or arising
      out of:

    

    (1) Any
      material inaccuracy in the declarations, representations, and warranties
      hereinabove set forth;

    

    (2) The
      disposition of the Compensation Shares or any part thereof by him, directly
      or
      indirectly, contrary to the foregoing declarations, representations, and
      warranties; and

    

    (3) Any
      action, suit, or proceeding based upon:

    

    (A) the
      claim
      that said declarations, representations, or warranties were inaccurate or
      misleading or otherwise cause for obtaining damages or redress from Company
      or
      its affiliates; or

    

    (B) the
      disposition of the Compensation Shares or any part thereof.

    

    (j) Esquire
      hereby agrees that it shall not sell any of the Compensation Shares without
      the
      express written consent of the Company at any time prior to the six (6) month
      anniversary of the date hereof. All subsequent sales of the Compensation Shares
      shall be subject to applicable federal and state securities laws.

    

    5. The
      term
      of this Agreement shall be for a period of one (1) month from the date of this
      Agreement. This Agreement shall expire and be of no further force and effect
      on
      the one-month anniversary of the date of this Agreement and no compensation
      would be due to Esquire if Athlete does not endorse the Endorsed Product by
      such
      date. 

     

    6. Neither
      the Athlete nor the Company is obligated or required to consummate any
      endorsement agreement with respect to the Endorsed Product.

     

    7. This
      is
      the entire agreement by and between the parties and may only be amended by
      a
      subsequent written agreement signed by the parties.

     

    
      
        
        

      

      
        -
          3 -

        
          

        

      

      
        
        

      

    

     

    8. This
      Agreement is made and entered into in New York County, New York and governed
      by
      New York law. Any legal action pertaining to this Agreement shall be brought
      in
      New York County, New York. 

     

    IN
      WITNESS WHEREOF, the parties hereto have executed this Agreement as of the
      date
      of the first written above.

     

    
      	
              PURPLE
                BEVERAGE COMPANY

            
	 	 	 
	
              By:

            	
              /s/
                Michael Wallace

            
	 	
              Name:

            	
              Michael
                Wallace

            
	 	
              Title:
                

            	
              Chief
                Financial Officer

            
	 	 	 
	
              ESQUIRE
                SPORTS MARKETING, L.L.C.

            
	 	 	 
	
              By:

            	
              /s/
                Edward Schauder

            
	 	
              Name:

            	
              Edward
                Schauder

            
	 	
              Title:
                

            	
              Managing
                Member

            

    

    

    
      
        
        

      

      
        -
          4 -ENDORSEMENT
      AGREEMENT

    

    THIS
      ENDORSEMENT AGREEMENT (“Agreement”) is entered into as of March 25, 2008 by and
      among Purple Beverage Company (“Buyer”), and Mariano Rivera (“Athlete”), in
      connection with the endorsement of, and the advertising and promotion for,
      Buyer’s product PURPLE
      (“Endorsed Product”).

    

    The
      parties hereto agree as follows:

    

    Section
      1. TERM:
      The
      term
      (“Term”) of this Agreement shall commence on the date hereof and shall continue
      for three (3) years.

     

    Section
      2. SERVICES:
      Athlete
      shall participate in one (1) still photo session and/or video shoot day
      (“Service Day”) per year on a date to be mutually agreed during each year of the
      Term. On such agreed dates, Athlete’s services may be up to four
      (4) consecutive hours. Athlete shall also make himself available over the
      Term for seven (7) radio, television and press interviews per year (not to
      exceed ten minutes in duration) to promote the Endorsed Product.

     

    Athlete
      shall also participate in three (3) personal appearances (“Personal
      Appearances”) each year during the Term on dates and times to be mutually agreed
      upon. The Personal Appearances shall not involve a public and/or private
      autograph signing session. One (1) Personal Appearance each year must be a
      meet
      and greet located at Yankee Stadium. One (1) Personal Appearance each year
      must
      occur during the Major League Baseball season, and must take place at a location
      within a thirty (30) mile radius of Yankee Stadium. And one (1) Personal
      Appearance each year must occur during the Major League Baseball off-season,
      and
      must take place at a location in the general vicinity of New York City, New
      York. Any Personal Appearances outside of a thirty (30) mile radius from Yankee
      Stadium shall require the approval of the Athlete and, to the extent so
      approved, Buyer shall be responsible for all first class travel, local limousine
      and lodging costs associated therewith. A Personal Appearance shall be up to
      2
      consecutive hours. Any additional Personal Appearances shall be on dates and
      times and for compensation to be mutually agreed upon. 

    

    During
      the Term of this Agreement, Athlete agrees to personally autograph two hundred
      and fifty (250) items, as requested by Buyer (and which shall be provided by
      Buyer). Such items may be used by Buyer for internal corporate or local market
      publicity purposes, or as charitable donations, promotional purposes such as
      prizes, premiums or giveaways, but shall not be offered for sale to consumers.
      

    

    The
      dates
      for the Service Days and Personal Appearances shall be determined in good faith
      by agreement of the parties. 

    

    During
      the Term of this Agreement, Athlete shall use commercially reasonable efforts
      to
      obtain from the New York Yankees, at the Buyer's cost and expense, four (4)
      lower level season tickets at face value at Yankee Stadium for the
      Buyer.

    

    Section
      3. THE
      ADVERTISING/PROMOTION CAMPAIGN:
      The
      Buyer’s Advertising/Promotion
      Campaign utilizing Athlete may include radio, television, online, and print
      advertising, print materials (photographs, pictures, stills as generally used
      in
      the course of an advertising campaign) (collectively, the “Prints”), public
      relations and press materials, visual presence on the Internet sites of Buyer
      and social networking sites, and also may include signed editorial and blog
      entries by Athlete to be mutually agreed upon.

     

    Section
      4. TERRITORY:
      The
      entire world (the “Territory”).

     

    Section
      5. USAGE:
      Athlete
      hereby authorizes, grants, and conveys to Buyer the right to use, exhibit,
      broadcast, print, and exploit Athlete’s name, image, likeness, and voice and as
      a spokesperson for the Endorsed Product during the Term, and in the
      Territory.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    All
      of
      Athlete’s services hereunder shall be deemed a “work made for hire” for purposes
      of U.S. Copyright Laws, and Buyer shall own all the results and proceeds of
      such
      services. Any and all materials created which include Athlete shall be for
      the
      use contracted under this Agreement only, for the Term and in the Territory
      only, it being understood that at the expiration of the Term, Buyer shall cease
      to use said materials under its possession or control and instruct any third
      party to cease any such use. If a third party uses the materials beyond the
      Term, Buyer shall use good faith commercial efforts to cause the third party
      to
      cease such use. Buyer shall be granted a forty five (45) day grace period from
      the end of the Term or the earlier termination of this Agreement to remove
      all
      Prints installed at or affixed to various media displays.

    

    Section
      6. ENDORSEMENT:
      Athlete
      represents and warrants that Athlete is an endorser of the Endorsed Product
      and
      that, during the Term, Athlete will continue to endorse such products. Athlete
      understands that the packaging, marketing, advertising and general promotion
      of
      such products may attribute statements to Athlete to the effect that he is
      an
      endorser thereof and Athlete represents and warrants that such statements
      represent Athlete’s actual belief and experience. Athlete will have prior
      reasonable approval over such endorsement statements within the time period
      set
      forth for approvals below.

     

    Section
      7. COMPENSATION:
      In
      consideration of the rights granted and the services to be performed hereunder,
      Buyer shall pay to Athlete an aggregate amount of $150,000 via check payable
      to
      SFX Baseball Group and sent to SFX Baseball Group at the address set forth
      in
      Section 21(f) below (the “Cash Compensation”) and promptly issue to the Athlete
      an option to purchase an aggregate amount of 1,414,286 shares of common stock
      of
      the Buyer at a cashless exercise price of $0.01 per share in the form of the
      option attached hereto as Exhibit A (the “Compensation Shares”, and
      collectively with the “Cash Compensation” referred to herein as the
“Compensation”).

     

    The
      Cash
      Compensation shall be payable in accordance with the following
      schedule:

    

    
      	
              Cash Compensation

            	 	
              Due
                Date

            	 
	
              $

            	
              50,000

            	 	 	
              March
                25, 2008

            	 
	
              $

            	
              50,000

            	
               

            	 	
              March
                25, 2009

            	 
	
              $

            	
              50,000

            	 	 	
              March
                25, 2010

            	 

    

    

    The
      Buyer
      agrees that without the express written consent of the Athlete, it shall not
      increase the compensation payable to any other celebrity endorser of the
      Endorsed Product pursuant to any endorsement agreement entered into with any
      other celebrity endorser prior to the date hereof.

    

    Promptly
      after December 13, 2008, the Buyer shall issue to the Athlete a new certificate
      representing the Compensation Shares free of any restrictive legend. At the
      Buyer’s request at any time after December 13, 2008 or the one year
      anniversary of the date hereof, as applicable, the Buyer shall cause its legal
      counsel to issue an opinion of counsel, in form, substance and scope customary
      for opinions of counsel in comparable transactions, to the effect that a public
      sale or transfer of the Compensation Shares may be made without registration
      under the Securities Act of 1933.

    

    In
      connection with the issuance of the Compensation Shares, Athlete hereby makes
      the following representations to Buyer regarding the Compensation
      Shares:

    

    (a) Athlete
      understands that none of the Compensation Shares have been registered under
      the
      Securities Act of 1933, as amended (“Securities Act”), by reason of a specific
      exemption from the registration provisions of the Securities Act, the
      availability of which depends upon, among other things, the bona fide nature
      of
      the investment intent and the accuracy of Athlete’s representations as expressed
      herein. Athlete is acquiring all of the Compensation Shares for his own account,
      not as a nominee or agent, for investment and not with a view to, or for resale
      in connection with, any distribution or public offering thereof within the
      meaning of the Securities Act.

     

    
      
        
        

      

      
        2

        
          

        

      

      
        
        

      

    

     

    (b) Athlete
      understands that all of the Compensation Shares will constitute “restricted
      securities” under the federal securities laws, inasmuch as it is being acquired
      from Buyer or such other company in one or more transactions not involving
      a
      public offering and that under such laws the Compensation Shares may not be
      resold without registration under the Securities Act or an exemption therefrom.
      The certificates representing the Compensation Shares will be endorsed with
      a
      legend to such effect. Athlete has been informed and understands that (i) there
      are substantial restrictions on the transferability of the Compensation Shares,
      and (ii) no federal or state agency has made any finding or determination as
      to
      the fairness for public investment, nor any recommendation nor endorsement,
      of
      the Compensation Shares.

    

    (c) Athlete,
      or Athlete’s business and financial advisors, have substantial experience in
      evaluating and investing in private transactions of securities in companies
      similar to Buyer and such other company and Athletes acknowledges that he can
      protect his own interests. Athlete, or such advisors, have such knowledge and
      experience in financial and business matters so that he is capable of evaluating
      the merits and risks of his acceptance of all of the Compensation Shares of
      Buyer as compensation or otherwise.

    

    (d) Athlete
      is an “accredited investor” within the meaning of Rule 501 of Regulation D
      promulgated under the Securities Act.

    

    (e) Athlete
      understands that all books, records, and documents of Buyer relating to it
      have
      been and remain available for inspection by him or his business and financial
      advisors upon reasonable notice. Athlete confirms that all documents requested
      have been made available, and that he or such advisors have been supplied with
      all of the information concerning Buyer that has been requested. Athlete
      confirms that he or such advisors have obtained sufficient information, in
      his
      and their judgment to evaluate the merits and risks of receipt of the
      Compensation Shares as compensation or otherwise. Athlete confirms that he
      has
      had the opportunity to obtain such independent legal and tax advice and
      financial planning services as he has deemed appropriate prior to making a
      decision to enter this Agreement, provide the Service Days and the Personal
      Appearances in consideration of the issuance to him of the Compensation Shares.
      In making each such decision, Athlete has relied exclusively upon his experience
      and judgment, or that of such advisors, upon such independent investigations
      as
      he, or they, deemed appropriate, and upon information provided by Buyer in
      writing or found in the books, records, or documents of Buyer.

    

    (f) Athlete
      is aware that the economic ownership of the Compensation Shares is highly
      speculative and subject to substantial risks. Athlete is capable of bearing
      the
      high degree of economic risk and burdens of this venture, including, but not
      limited to, the possibility of a complete loss, the lack of a sustained and
      orderly public market, and limited transferability of the Compensation Shares,
      which may make the liquidation thereof impossible for the indefinite
      future.

    

    (g) The
      offer
      to issue the Compensation Shares as compensation to the Athlete was directly
      communicated to Athlete or his business or financial advisors by such a manner
      that he or such advisors were able to ask questions of and receive answers
      from
      Buyer or a person acting on its behalf concerning this Agreement. At no time
      was
      he presented with or solicited by or through any leaflet, public promotional
      meeting, television advertisement, or any other form of general
      advertising.

    

    (h) None
      of
      the following information has ever been represented, guaranteed, or warranted
      to
      Athlete, expressly or by implication by any broker, Buyer, or agent or employee
      of the foregoing, or by any other person:

    

    (1) The
      approximate or exact length of time that Athlete will be required to remain
      as a
      holder of any of the Compensation Shares;

    

    (2) The
      amount of consideration, profit, or loss to be realized, if any, as a result
      of
      owning any of the Compensation Shares; or

     

    
      
        
        

      

      
        3

        
          

        

      

      
        
        

      

    

     

    (3) That
      the
      past performance or experience of Buyer, its officers, directors, associates,
      agents, affiliates, or employees or any other person will in any way indicate
      or
      predict economic results in connection with the plan of operations of Buyer
      or
      the return on any of the Compensation Shares.

    

    (i) Athlete
      hereby agrees to indemnify Buyer and its affiliates and to hold them harmless
      from and against any and all liability, damage, cost, or expense, including
      their respective attorneys’ fees and costs, incurred on account of or arising
      out of:

    

    (1) Any
      material inaccuracy in the declarations, representations, and warranties
      hereinabove set forth;

    

    (2) The
      disposition of the Compensation Shares or any part thereof by him, directly
      or
      indirectly, contrary to the foregoing declarations, representations, and
      warranties; and

    

    (3) Any
      action, suit, or proceeding based upon:

    

    (A) the
      claim
      that said declarations, representations, or warranties were inaccurate or
      misleading or otherwise cause for obtaining damages or redress from Buyer or
      its
      affiliates; or

    

    (B) the
      disposition of the Compensation Shares or any part thereof.

    

    Section
      8. EXPENSES:
      In
      connection with Service Days and Personal Appearances, Buyer shall provide,
      pay
      or reimburse all reasonable pre-approved expenses (including without limitation
      first class travel and accommodations) incurred by Athlete related to Athlete’s
      services hereunder.

     

    Section
      9. EXCLUSIVITY:
      During
      the Term, Athlete shall not provide Athlete’s services, nor shall Athlete
      authorize the use of Athlete’s likeness, voice, name or image, nor shall Athlete
      endorse or participate in publicity events for the advertising or promotion
      of
      any of the following:

     

    (a) Any
      organization whose primary product lines are beverages;

    

    (b) Any
      of
      the following products: beverages of all kinds, including, without limitation,
      water (including vitamin water), soft drinks, energy drinks, fruit juices and
      drinks, sports drinks, isotonic drinks, anti-oxidant drinks, dairy drinks of
      all
      kind (including milk).

    

    Nothing
      shall preclude Athlete from appearing in any form of audio or audiovisual
      entertainment programming, including sporting events, concert tours, motion
      pictures, television, radio or other entertainment programs, regardless of
      sponsorship or use of competing products therein, provided that Athlete shall
      not be the host, a regular commentator, or series regular performer, in any
      such
      programming that has as a primary sponsor an organization or product referred
      to
      paragraphs (a) and (b) above.

    

    Section
      10. APPROVALS:
      Athlete
      will have the right to approve any materials containing the name or likeness
      of
      Athlete, provided that such approval shall not be unreasonably withheld,
      delayed, or denied. Athlete’s approval or disapproval must be given in writing
      within three (3) business days of Athlete’s receipt of the proposed item by
      personal delivery, facsimile, or computer e-mail transmission. For purposes
      of
      this Agreement, receipt within the hours of 9:00 a.m. to 5:00 p.m., Eastern
      Time, shall constitute receipt on that business day and the approval or
      disapproval must be given by 5:00 p.m., Eastern Time, of the second business
      day
      thereafter. If Athlete fails to respond within said three (3) business day
      period, the submitted item shall be deemed approved. For purposes hereof,
“receipt” shall be deemed to occur when the proposed materials are personally
      delivered or sent to Athlete at the facsimile number or e-mail address provided
      by Athlete in this Agreement. Subject to the aforesaid approval rights, Buyer
      shall retain creative control in all matters. Athlete may not disapprove any
      materials because Athlete is more or less prominent than any other likeness
      in
      the relevant materials.

     

    
      
        
        

      

      
        4

        
          

        

      

      
        
        

      

    

     

    Athlete
      shall have the right of reasonable approval of wardrobe worn by Athlete during
      Service Days and Personal Appearances hereunder.

    

    Section
      11. INDEMNITY:

     

    (a) By
      Athlete.
      Athlete
      will at all times indemnify and hold Buyer and its agents and licensees harmless
      from and against any and all claims, damages, liabilities, costs and expenses
      (including reasonable outside attorneys’ fees), arising out of any breach by
      Athlete of any warranty or agreement made by Athlete and/or Athlete
      hereunder.

    

    (b) By
      Buyer. Buyer
      agrees to protect, indemnify, save, defend, and hold harmless Athlete, his
      affiliates and partners, and each of his assigns, agents, representatives,
      officers, directors, shareholders, and employees from and against any and all
      expenses, damages, liabilities, claims, suits, actions, judgments, costs and
      expenses whatsoever (including reasonable attorney’s fees; both those incurred
      in connection with the defense or prosecution of the indemnifiable claim and
      those incurred in connection with the enforcement of this provision), caused
      by,
      arising out of, or in any way connected with (i) any injury, death, or other
      harm or claim connected with, or claimed defect in, any food, beverage,
      equipment, instrument, product or service provided, manufactured, produced,
      marketed, promoted, sold, and/or distributed by Buyer (including any party
      affiliated with Buyer); (ii) any material inaccuracy or misrepresentation by
      Buyer in this Agreement; (iii) any advertisement and/or promotion of Buyer,
      including but not limited to any use of the materials produced pursuant to
      this
      Agreement, as well as Buyer’s Advertising/Promotion Campaign described above in
      Section 3 of this Agreement; (iv) this Agreement; (v) any material breach of
      this Agreement by Buyer; and/or (vi) any action, brought by any entity, that
      is
      in any way related to Buyer’s existence as a publicly traded company and/or
      Athlete’s ownership of Compensation Shares of Buyer. Should the Athlete commence
      an action against Buyer to recover any sums he is due under this Agreement,
      he
      shall be entitled to recover his costs and attorney’s fees in the event that he
      is the prevailing party. No settlement will be entered into by Athlete without
      Buyer’s prior written approval. Athlete shall have the right to be independently
      represented in any such defense by legal counsel of Athlete’s
      choosing.

    

    (c) Survival
      After Termination.
      The
      parties hereto agree that the indemnity provisions provided above shall survive
      the termination of this Agreement.

    

    Section
      12. INSURANCE:
      Buyer
      shall name Athlete as additional insured during services hereunder under Buyer’s
      comprehensive general liability insurance policies and errors and omissions
      insurance policies, and shall name Athlete on an insurance policy with limits
      of
      at least One Million ($1,000,000) US dollars per occurrence, including, but
      not
      limited to, products liability and an extended liability endorsement (including
      advertising liability).

     

    Section
      13. TERMINATION:
      If
      either
      party is in breach or default of any of its material obligations under this
      Agreement, the affected party shall have the right to terminate this Agreement
      by providing the other party with written notice within thirty (30) days of
      discovery of such breach or default, provided that the event cannot be cured
      within ten (10) days from the notice date.

     

    Nothing
      in this subsection is intended to relieve either party of any liability of
      any
      payment or any other obligation existing at the time of
      termination.

     

    
      
        
        

      

      
        5

        
          

        

      

      
        
        

      

    

     

    Section
      14. ATHLETE
      CONDUCT:
      During
      the Term, if Athlete is convicted of a felony or if Athlete disparages Buyer
      and/or its affiliates, the products of Buyer and its affiliates, or the
      Campaign, then Athlete shall be in material breach of this Agreement and Buyer
      shall have the right to immediately terminate this Agreement and any
      compensation not yet due shall no longer be due Athlete. In such event Buyer
      shall have the right to pursue any and all remedies, damages and equitable
      relief available to Buyer against Athlete, including, but not limited to,
      seeking a return of some or all of the compensation paid. Buyer’s decision to
      terminate hereunder must be exercised, if at all, not later than forty-five
      (45)
      days after the facts giving rise to such right under this paragraph are brought
      to Buyer’s attention.

     

    Section
      15. FORCE
      MAJEURE:
      If
      by
      reason of any event of force majeure, such as strikes, boycotts, war, Acts
      of
      God, labor troubles, riots, delays of commercial carriers, restraints of public
      authority, or for any other force majeure event, similar or dissimilar, beyond
      Buyer’s control, Buyer shall be unable to use and/or reuse Athlete’s services or
      the materials produced hereunder during the Term or any portion thereof, Buyer
      shall have the right to extend the Term hereof, or applicable portion, for
      an
      equivalent period, without any additional compensation to Athlete; provided
      that: (i) the postponed date for Athlete’s services shall be mutually selected
      by Athlete and Buyer within a reasonable time after the end of the force majeure
      and such postponed services shall be subject to Athlete’s professional
      availability; and (ii) the extension shall not be longer than six (6) months
      in
      length (“Outside Date”). In the event that Athlete is unable to render services
      on or before the Outside Date, then the parties shall discuss in good faith
      not
      less than two alternative dates and if the parties cannot agree on any such
      alternative date within a period of thirty (30) days following the commencement
      of such discussions, then Buyer shall have the right to terminate this
      Agreement, and the compensation paid to Athlete hereunder shall be adjusted
      on a
      basis to be negotiated in good faith between the parties.

     

    Section
      16. ATHLETE’S
      DISABILITY:
      If
      Athlete fails to fulfill Athlete’s material required obligations hereunder due
      to death, illness, injury or accident, such that Athlete is precluded from
      rendering services or Buyer is precluded from making use of the materials
      produced hereunder, then Buyer shall have the right to terminate this Agreement
      and the compensation paid to Athlete hereunder shall be adjusted on a basis
      to
      be negotiated in good faith between the parties.

     

    Section
      17. INTELLECTUAL
      PROPERTY RIGHTS:
      Any
      and
      all rights, including but not limited to the rights pertaining to intellectual
      properties related to any and all pictures, photos, films or any other mediums
      produced and/or made under this Agreement shall belong to Buyer. These rights
      shall include, without limitation intellectual property rights such as
      copyrights to all materials produced under this Agreement that contain Athlete’s
      likeness, voice, and other physical and non-physical characteristics. The
      parties hereto agree and acknowledge that Buyer shall retain and maintain all
      property interests including the aforementioned rights in any and all pictures,
      photographs, films or any other mediums produced or made under this Agreement.
      Buyer acknowledges that Athlete maintains exclusive, absolute and unrestricted
      control of the usage of Athlete’s name, voice, photograph and likeness and that
      except as set forth in this Agreement no use of the same may be made without
      first having secured the prior written approval of Athlete.

     

    Section
      18. PERSONAL
      NATURE OF THE SERVICES:
      It
      is
      expressly understood and agreed that Athlete’s grant and Athlete’s services and
      the rights and privileges granted to Buyer hereunder are of a special, unique,
      unusual, extraordinary and intellectual character, giving them a peculiar value,
      the loss of which cannot be reasonably or adequately compensated in damages
      in
      an action at law and Athlete’s failure or refusal to perform Athlete’s required
      material obligations hereunder would cause irreparable harm or damage. Should
      Athlete fail or refuse to perform such obligations, Buyer shall be entitled
      to
      seek injunctive or other equitable relief against Athlete to prevent the
      continuance of such failure or refusal or to prevent Athlete from performing
      services for or granting rights to others in violation of this
      Agreement.

     

    Section
      19. ASSIGNMENT:
      Athlete
      may not assign or sub-license this Agreement without the prior written consent
      of Buyer, which may be withheld, delayed, or denied for no reason or for any
      reason within its sole and absolute discretion. However, Buyer may assign or
      sublicense this Agreement to any of its affiliates, parents, or subsidiaries,
      provided that no such assignment shall enlarge Athlete’s obligations under this
      Agreement; and provided further that Buyer shall remain secondarily liable
      with
      respect to all of the obligations to Athlete hereunder.

     

    
      
        
        

      

      
        6

        
          

        

      

      
        
        

      

    

     

    Section
      20. CONFIDENTIALITY:
      Athlete
      shall hold all confidential or proprietary information relating to Buyer and
      its
      affiliates, its products, marketing strategies, business matters, financial
      information, internal procedures and its methods of operation, in strictest
      confidence and will not, reveal or otherwise transfer, sell or assign any such
      information to any third party or use such information for any purpose unrelated
      for the services rendered hereunder. This obligation will survive the
      termination or expiration of this Agreement.

     

    Section
      21. MISCELLANEOUS:

     

    (a) Notices:
      Any and
      all notices, elections, offers, acceptances, and demands permitted or required
      to be made under this Agreement shall be in writing.

     

    (b) Physical
      Condition and Appearance:
      Athlete
      shall inform Buyer of any physical changes that affect Athlete’s
      appearance.

     

    (c) Severability:
      In the
      event any provision, clause, sentence, phrase, or word hereof, or the
      application thereof in any circumstances, is held to be invalid or
      unenforceable, such invalidity or unenforceability shall not affect the validity
      or enforceability of the remainder hereof, or of the application of any such
      provision, sentence, clause, phrase, or word in any other
      circumstances.

     

    (d) Entire
      Agreement:
      This
      Agreement (including any exhibits hereto, if any) constitutes the entire
      understanding and agreement between Athlete and Buyer hereto and supersedes
      any
      and all prior or contemporaneous representations, understandings and agreements
      between the Athlete and Buyer with respect to the subject matter
      hereof..

     

    (e) Governing
      Law:
      This
      Agreement shall be construed in accordance with the laws of the State of New
      York applicable to agreements entered into and wholly performed therein. All
      parties hereby consent to the exclusive jurisdiction of the courts (state and
      federal) located in the Southern District of New York with respect to any
      dispute relating to or arising out of this Agreement.

    

    (f) All
      correspondence to Athlete will be addressed to:

    

    Mariano
      Rivera

     

                                

     

    
                                  

    

     

    With
      a
      copy to:

    (which
      shall not constitute notice)

    

    SFX
      Baseball Group

    1725
      Main
      Street

    Suite
      211

    Weston,
      Fl. 33326

    
      	
            	Attn:	
              Fernando
                Cuza

            

    

    
      	
            	Fax:	
              (941)
                966-0914

            

    

    

    All
      correspondence to Buyer will be addressed to:

    

    Purple
      Beverage Company     

    450
      E.
      Las Olas Blvd. #830     

    Ft.
      Lauderdale, Fl. 33301

    
      	
            	Attn:	
              Chief
                Executive Officer

            

    

    
      	
            	Fax:	
              954-462-8758     

            

    

     

    
      
        
        

      

      
        7

        
          

        

      

      
        
        

      

    

     

    With
      a
      copy to:

    (which
      shall not constitute notice)

    

    Esquire
      Sports Marketing, L.L.C.

    163-12
      Pidgeon Meadow Road

    Flushing,
      NY 11358

    
      	
            	Attn:	
              Edward
                H. Schauder, Esq.

            

    

    
      	
            	Fax:	
              718-939-2174     

            

    

    

    (g) Waivers:
      No
      waiver, modification or addition to this Agreement shall be valid unless in
      writing and signed by the parties to this Agreement. The failure by either
      party
      to exercise rights granted to such party herein upon the occurrence of any
      of
      the contingencies set forth in this Agreement shall not constitute a waiver
      of
      such rights upon the recurrence of such contingency.

    

    (h) Independent
      Contractor:
      Athlete
      acknowledges he is an independent contractor and not an employee of Buyer and
      Athlete will be responsible for payment of all income or other taxes resulting
      from the entry into this Agreement and the receipt of any compensation, direct
      or indirect, therefrom. Accordingly, Buyer shall not withhold, report or pay
      so
      called withholding taxes, nor will Athlete or Athlete be entitled to any
      benefits that may be received by employees of Buyer. Athlete will discharge
      all
      obligations imposed by any law, regulation or order on Athlete, including,
      but
      not limited to taxes, unemployment compensation and the filing of all returns
      and reports, required of employers and the payment of all taxes, contributions
      and other sums required of them. Athlete will indemnify and hold Buyer harmless
      from and against any and all claims and demands resulting from Athlete’s failure
      to comply with the provisions of this paragraph.

    

    Section
      22. COUNTERPARTS:
      This
      Agreement may be executed by means of facsimile or original copies, and may
      be
      executed in two (2) or more counterparts, each of which shall constitute an
      original but when taken together shall constitute one (1)
      agreement.

     

    *
      * * *
      *

     

    
      
        
        

      

      
        8

        
          

        

      

      
        
        

      

    

    

    IN
      WITNESS WHEREOF, duly authorized representatives of the parties hereto execute
      this Agreement as of the date first written above.

    

    BUYER:

    PURPLE
      BEVERAGE COMPANY, INC.

    

    
      	
              By:

            	
              /s/
                Theodore Farnsworth

            
	 	
              Name:

            	
              Theodore
                Farnsworth

            
	 	
              Title:

            	
              Chief Executive
                Officer

            

    

     

    ATHLETE:

    

    
      	/s/
              Mariano Rivera
	
              MARIANO
                RIVERA

            

    

    

    
      
        
        

      

      
        9

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