Document:

Exhibit 10.1

ALLIANCE MMA, INC.

2016 EQUITY INCENTIVE PLAN

 

		1.	Purposes of the Plan. The purposes of this Plan
are:

 

		•	to
attract and retain the best available personnel for positions of substantial responsibility,

 

		•	to
provide additional incentive to Employees, Directors and Consultants, and

 

		•	to
promote the success of the Company’s business.

 

The Plan permits the grant of Incentive Stock Options, Nonstatutory
Stock Options, Restricted Stock, Restricted Stock Units, Stock Appreciation Rights, Performance Units and Performance Shares.

 

		2.	Definitions. As used herein, the following definitions
will apply:

 

(a) “Administrator” means
the Board or any of its Committees as will be administering the Plan, in accordance with Section 4 of the Plan.

 

(b) “Applicable Laws”
means the legal and regulatory requirements relating to the administration of equity-based awards and the related issuance of Shares
thereunder, including but not limited to U.S. federal and state corporate laws, U.S. federal and state securities laws, the Code,
any stock exchange or quotation system on which the Common Stock is listed or quoted and the applicable laws of any non-U.S. country
or jurisdiction where Awards are, or will be, granted under the Plan.

 

(c) “Award” means, individually
or collectively, a grant under the Plan of Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units, Performance
Units or Performance Shares.

 

(d) “Award Agreement”
means the written or electronic agreement setting forth the terms and provisions applicable to each Award granted under the Plan.
The Award Agreement is subject to the terms and conditions of the Plan.

 

(e) “Board” means the
Board of Directors of the Company.

 

(f) “Change in Control”
means the occurrence of any of the following events:

 

(i) A change in the ownership
of the Company which occurs on the date that any one person, or more than one person acting as a group (“Person”),
acquires ownership of the stock of the Company that, together with the stock held by such Person, constitutes more than fifty percent
(50%) of the total voting power of the stock of the Company; provided, however, that for purposes of this subsection, the
acquisition of additional stock by any one Person, who is considered to own more than fifty percent (50%) of the total voting
power of the stock of the Company will not be considered a Change in Control; or

 

(ii) A change in the effective
control of the Company which occurs on the date that a majority of members of the Board is replaced during any twelve (12) month
period by Directors whose appointment or election is not endorsed by a majority of the members of the Board prior to the date of
the appointment or election. For purposes of this clause (ii), if any Person is considered to be in effective control of the Company,
the acquisition of additional control of the Company by the same Person will not be considered a Change in Control; or

 

(iii) A change in the ownership
of a substantial portion of the Company’s assets which occurs on the date that any Person acquires (or has acquired during
the twelve (12) month period ending on the date of the most recent acquisition by such person or persons) assets from
the Company that have a total gross fair market value equal to or more than fifty percent (50%) of the total gross fair market
value of all of the assets of the Company immediately prior to such acquisition or acquisitions; provided, however, that for purposes
of this subsection (iii), the following will not constitute a change in the ownership of a substantial portion of the Company’s
assets: (A) a transfer to an entity that is controlled by the Company’s stockholders immediately after the transfer,
or (B) a transfer of assets by the Company to: (1) a stockholder of the Company (immediately before the asset transfer) in
exchange for or with respect to the Company’s stock, (2) an entity, fifty percent (50%) or more of the total value
or voting power of which is owned, directly or indirectly, by the Company, (3) a Person, that owns, directly or indirectly,
fifty percent (50%) or more of the total value or voting power of all the outstanding stock of the Company, or (4) an
entity, at least fifty percent (50%) of the total value or voting power of which is owned, directly or indirectly, by a Person
described in this subsection (iii)(B)(3). For purposes of this subsection (iii), gross fair market value means the value of the
assets of the Company, or the value of the assets being disposed of, determined without regard to any liabilities associated with
such assets.

 

     

     

    

 

For purposes of this definition, persons will be considered
to be acting as a group if they are owners of a corporation that enters into a merger, consolidation, purchase or acquisition of
stock, or similar business transaction with the Company.

 

Notwithstanding the foregoing, a transaction will
not be deemed a Change in Control unless the transaction qualifies as a change in control event within the meaning of Code Section 409A,
as it has been and may be amended from time to time, and any proposed or final Treasury Regulations and Internal Revenue Service
guidance that has been promulgated or may be promulgated thereunder from time to time.

 

Further and for the avoidance of doubt, a transaction
will not constitute a Change in Control if: (i) its sole purpose is to change the state of the Company’s incorporation,
or (ii) its sole purpose is to create a holding company that will be owned in substantially the same proportions by the persons
who held the Company’s securities immediately before such transaction.

 

(g) “Code” means the
Internal Revenue Code of 1986, as amended. Reference to a specific section of the Code or regulation thereunder will include such
section or regulation, any valid regulation promulgated under such section, and any comparable provision of any future legislation
or regulation amending, supplementing or superseding such section or regulation.

 

(h) “Committee” means
a committee of Directors or of other individuals satisfying Applicable Laws appointed by the Board, or a duly authorized committee
of the Board, in accordance with Section 4 hereof.

 

(i) “Common Stock” means
the common stock of the Company.

 

(j) “Company” means Alliance
MMA, Inc., a Delaware corporation, or any successor thereto.

 

(k) “Consultant” means
any natural person, including an advisor, engaged by the Company or a Parent or Subsidiary to render bona fide services to such
entity, provided the services (i) are not in connection with the offer or sale of securities in a capital-raising transaction,
and (ii) do not directly promote or maintain a market for the Company’s securities, in each case, within the meaning
of Form S-8 promulgated under the Securities Act.

 

(l) “Director” means
a member of the Board.

 

(m) “Disability” means
total and permanent disability as defined in Section 22(e)(3) of the Code, provided that in the case of Awards other
than Incentive Stock Options, the Administrator in its discretion may determine whether a permanent and total disability exists
in accordance with uniform and non-discriminatory standards adopted by the Administrator from time to time.

 

(n) “Employee” means
any person, including Officers and Directors, employed by the Company or any Parent or Subsidiary of the Company. Neither service
as a Director nor payment of a director’s fee by the Company will be sufficient to constitute “employment” by
the Company.

 

(o) “Exchange Act” means
the Securities Exchange Act of 1934, as amended.

 

(p) “Exchange Program”
means a program under which (i) outstanding Awards are surrendered or cancelled in exchange for awards of the same type (which
may have higher or lower exercise prices and different terms), awards of a different type, and/or cash, (ii) Participants
would have the opportunity to transfer any outstanding Awards to a financial institution or other person or entity selected by
the Administrator, and/or (iii) the exercise price of an outstanding Award is increased or reduced. The Administrator will
determine the terms and conditions of any Exchange Program in its sole discretion.

 

(q) “Fair Market Value”
means, as of any date, the value of Common Stock determined as follows:

 

(i) If the Common Stock is listed
on any established stock exchange or a national market system, including without limitation the New York Stock Exchange, the NASDAQ
Global Select Market, the NASDAQ Global Market or the NASDAQ Capital Market of The NASDAQ Stock Market, its Fair Market Value will
be the closing sales price for such stock (or the closing bid, if no sales were reported) as quoted on such exchange or system
on the day of determination, as reported in The Wall Street Journal or such other source as the Administrator deems reliable;

 

(ii) If the Common Stock is regularly
quoted by a recognized securities dealer but selling prices are not reported, the Fair Market Value of a Share will be the mean
between the high bid and low asked prices for the Common Stock on the date of determination (or, if no bids and asks were reported
on that date, as applicable, on the last trading date such bids and asks were reported), as reported in The Wall Street Journal
or such other source as the Administrator deems reliable;

 

     

     

    

 

(iii) For purposes of any Awards
granted on the Registration Date, the Fair Market Value will be the initial price to the public as set forth in the final prospectus
included within the registration statement on Form S-1 filed with the Securities and Exchange Commission for the initial public
offering of the Common Stock; or

 

(iv) In the absence of an established
market for the Common Stock, the Fair Market Value will be determined in good faith by the Administrator.

 

(r) “Fiscal Year” means
the fiscal year of the Company.

 

(s) “Incentive Stock Option”
means an Option that by its terms qualifies and is intended to qualify as an incentive stock option within the meaning of Section 422
of the Code.

 

(t) “Inside Director”
means a Director who is an Employee.

 

(u) “Nonstatutory Stock Option”
means an Option that by its terms does not qualify or is not intended to qualify as an Incentive Stock Option.

 

(v) “Officer” means a
person who is an officer of the Company within the meaning of Section 16 of the Exchange Act and the rules and regulations
promulgated thereunder.

 

(w) “Option” means a
stock option granted pursuant to the Plan.

 

(x) “Outside Director”
means a Director who is not an Employee.

 

(y) “Parent” means a
“parent corporation,” whether now or hereafter existing, as defined in Section 424(e) of the Code.

 

(z) “Participant” means
the holder of an outstanding Award.

 

(aa) “Performance Share”
means an Award denominated in Shares which may be earned in whole or in part upon attainment of performance goals or other vesting
criteria as the Administrator may determine pursuant to Section 10.

 

(bb) “Performance Unit”
means an Award which may be earned in whole or in part upon attainment of performance goals or other vesting criteria as the Administrator
may determine and which may be settled for cash, Shares or other securities or a combination of the foregoing pursuant to Section 10.

 

(cc) “Period of Restriction”
means the period during which the transfer of Shares of Restricted Stock are subject to restrictions and therefore, the Shares
are subject to a substantial risk of forfeiture. Such restrictions may be based on the passage of time, the achievement of target
levels of performance, or the occurrence of other events as determined by the Administrator.

 

(dd) “Plan” means this
2016 Equity Incentive Plan.

 

(ee) “Registration Date”
means the effective date of the first registration statement that is filed by the Company and declared effective pursuant to Section 12(b) of
the Exchange Act, with respect to any class of the Company’s securities.

 

(ff) “Restricted Stock”
means Shares issued pursuant to a Restricted Stock award under Section 7 of the Plan, or issued pursuant to the early exercise
of an Option.

 

(gg) “Restricted Stock Unit”
means a bookkeeping entry representing an amount equal to the Fair Market Value of one Share, granted pursuant to Section 8.
Each Restricted Stock Unit represents an unfunded and unsecured obligation of the Company.

 

(hh) “Rule 16b-3” means
Rule 16b-3 of the Exchange Act or any successor to Rule 16b-3, as in effect when discretion is being exercised with respect to
the Plan.

 

(ii) “Section 16(b)”
means Section 16(b) of the Exchange Act.

 

(jj) “Service Provider”
means an Employee, Director or Consultant.

 

(kk) “Share” means a
share of the Common Stock, as adjusted in accordance with Section 14 of the Plan.

 

     

     

    

 

(ll) “Stock Appreciation Right”
means an Award, granted alone or in connection with an Option, that pursuant to Section 9 is designated as a Stock Appreciation
Right.

 

(mm) “Subsidiary” means
a “subsidiary corporation,” whether now or hereafter existing, as defined in Section 424(f) of the Code.

 

		3.	Stock Subject to the Plan.

 

(a) Stock Subject to the Plan.
Subject to the provisions of Section 14 of the Plan, the maximum aggregate number of Shares that may be issued under the Plan
is 825,000 Shares. The Shares may be authorized, but unissued, or reacquired Common Stock.

 

(b) Lapsed Awards. If an Award expires
or becomes unexercisable without having been exercised in full, is surrendered pursuant to an Exchange Program, or, with respect
to Restricted Stock, Restricted Stock Units, Performance Units or Performance Shares, is forfeited to, or repurchased by, the Company
due to failure to vest, then the unpurchased Shares (or for Awards other than Options or Stock Appreciation Rights the forfeited
or repurchased Shares), which were subject thereto will become available for future grant or sale under the Plan (unless the Plan
has terminated). With respect to Stock Appreciation Rights, only Shares actually issued (i.e., the net Shares issued) pursuant
to a Stock Appreciation Right will cease to be available under the Plan; all remaining Shares under Stock Appreciation Rights will
remain available for future grant or sale under the Plan (unless the Plan has terminated). Shares that actually have been issued
under the Plan under any Award will not be returned to the Plan and will not become available for future distribution under the
Plan; provided, however, that if Shares issued pursuant to Awards of Restricted Stock, Restricted Stock Units, Performance Shares
or Performance Units are repurchased by the Company or are forfeited to the Company, such Shares will become available for future
grant under the Plan. Shares used to pay the exercise price of an Award or to satisfy the tax withholding obligations related to
an Award will become available for future grant or sale under the Plan. To the extent an Award under the Plan is paid out in cash
rather than Shares, such cash payment will not result in reducing the number of Shares available for issuance under the Plan. Notwithstanding
the foregoing and, subject to adjustment as provided in Section 14, the maximum number of Shares that may be issued upon the
exercise of Incentive Stock Options will equal the aggregate Share number stated in Section 3(a).

 

(c) Share Reserve. The Company, during
the term of this Plan, will at all times reserve and keep available such number of Shares as will be sufficient to satisfy the
requirements of the Plan.

 

		4.	Administration of the Plan.

 

(a) Procedure.

 

(i) Multiple Administrative Bodies.
Different Committees with respect to different groups of Service Providers may administer the Plan.

 

(ii) Section 162(m). To the
extent that the Administrator determines it to be desirable to qualify Awards granted hereunder as “performance-based compensation”
within the meaning of Section 162(m) of the Code, the Plan will be administered by a Committee of two (2) or more
“outside directors” within the meaning of Section 162(m) of the Code.

(iii) Rule 16b-3. To the extent desirable to qualify
transactions hereunder as exempt under Rule 16b-3, the transactions contemplated hereunder will be structured to satisfy the requirements
for exemption under Rule 16b-3.

 

(iv) Other Administration. Other
than as provided above, the Plan will be administered by (A) the Board or (B) a Committee, which committee will be constituted
to satisfy Applicable Laws.

 

(b) Powers of the Administrator.
Subject to the provisions of the Plan, and in the case of a Committee, subject to the specific duties delegated by the Board to
such Committee, the Administrator will have the authority, in its discretion:

 

(i) to determine the Fair Market Value;

 

(ii) to select the Service Providers to
whom Awards may be granted hereunder;

 

(iii) to determine the number of Shares
to be covered by each Award granted hereunder;

 

(iv) to approve forms of Award Agreements
for use under the Plan;

 

(v) to determine the terms and conditions,
not inconsistent with the terms of the Plan, of any Award granted hereunder. Such terms and conditions include, but are not limited
to, the exercise price, the time or times when Awards may be exercised (which may be based on performance criteria), any vesting
acceleration or waiver of forfeiture restrictions, and any restriction or limitation regarding any Award or the Shares relating
thereto, based in each case on such factors as the Administrator will determine;

 

     

     

    

 

(vi) to institute and determine the terms
and conditions of an Exchange Program;

 

(vii) to construe and interpret the terms
of the Plan and Awards granted pursuant to the Plan;

 

(viii) to prescribe, amend and rescind rules
and regulations relating to the Plan, including rules and regulations relating to sub-plans established for the purpose of satisfying
applicable foreign laws or for qualifying for favorable tax treatment under applicable foreign laws;

 

(ix) to modify or amend each Award (subject
to Section 19 of the Plan), including but not limited to the discretionary authority to extend the post-termination exercisability
period of Awards and to extend the maximum term of an Option (subject to Section 6(b) of the Plan regarding Incentive
Stock Options);

 

(x) to allow Participants to satisfy tax
withholding obligations in such manner as prescribed in Section 15 of the Plan;

 

(xi) to authorize any person to execute
on behalf of the Company any instrument required to effect the grant of an Award previously granted by the Administrator;

 

(xii) to allow a Participant to defer the receipt
of the payment of cash or the delivery of Shares that otherwise would be due to such Participant under an Award; and

 

(xiii) to make all other determinations
deemed necessary or advisable for administering the Plan.

 

(c) Effect of Administrator’s Decision.
The Administrator’s decisions, determinations and interpretations will be final and binding on all Participants and any other
holders of Awards.

 

5.             Eligibility. Nonstatutory Stock Options, Stock
Appreciation Rights, Restricted Stock, Restricted Stock Units, Performance Shares and Performance Units may be granted to Service
Providers. Incentive Stock Options may be granted only to Employees.

 

		6.	Stock Options.

 

(a) Limitations. Each Option will
be designated in the Award Agreement as either an Incentive Stock Option or a Nonstatutory Stock Option. However, notwithstanding
such designation, to the extent that the aggregate Fair Market Value of the Shares with respect to which Incentive Stock Options
are exercisable for the first time by the Participant during any calendar year (under all plans of the Company and any Parent or
Subsidiary) exceeds one hundred thousand dollars ($100,000), such Options will be treated as Nonstatutory Stock Options. For
purposes of this Section 6(a), Incentive Stock Options will be taken into account in the order in which they were granted.
The Fair Market Value of the Shares will be determined as of the time the Option with respect to such Shares is granted.

 

(b) Term of Option. The term of each
Option will be stated in the Award Agreement. In the case of an Incentive Stock Option, the term will be ten (10) years from
the date of grant or such shorter term as may be provided in the Award Agreement. Moreover, in the case of an Incentive Stock Option
granted to a Participant who, at the time the Incentive Stock Option is granted, owns stock representing more than ten percent
(10%) of the total combined voting power of all classes of stock of the Company or any Parent or Subsidiary, the term of the
Incentive Stock Option will be five (5) years from the date of grant or such shorter term as may be provided in the Award
Agreement.

 

(c) Option Exercise Price and Consideration.

 

(i) Exercise Price. The per share
exercise price for the Shares to be issued pursuant to exercise of an Option will be determined by the Administrator, subject to
the following:

 

(1) In the case of an Incentive Stock Option
:(A) granted to an Employee who, at the time the Incentive Stock Option is granted, owns stock representing more than ten percent
(10%) of the voting power of all classes of stock of the Company or any Parent or Subsidiary, the per Share exercise price
will be no less than one hundred ten percent (110%) of the Fair Market Value per Share on the date of grant; and (B) granted
to any Employee other than an Employee described in paragraph (A) immediately above, the per Share exercise price will be
no less than one hundred percent (100%) of the Fair Market Value per Share on the date of grant.

 

(2) In the case of a Nonstatutory Stock
Option, the per Share exercise price will be no less than one hundred percent (100%) of the Fair Market Value per Share on
the date of grant.

 

     

     

    

 

(3) Notwithstanding the foregoing, Options
may be granted with a per Share exercise price of less than one hundred percent (100%) of the Fair Market Value per Share
on the date of grant pursuant to a transaction described in, and in a manner consistent with, Section 424(a) of the Code.

 

(ii) Waiting Period and Exercise Dates.
At the time an Option is granted, the Administrator will fix the period within which the Option may be exercised and will determine
any conditions that must be satisfied before the Option may be exercised.

 

(iii) Form of Consideration. The
Administrator will determine the acceptable form of consideration for exercising an Option, including the method of payment. In
the case of an Incentive Stock Option, the Administrator will determine the acceptable form of consideration at the time of grant.
Such consideration may consist entirely of: (1) cash; (2) check; (3) promissory note, to the extent permitted by
Applicable Laws; (4) other Shares, provided that such Shares have a Fair Market Value on the date of surrender equal to the
aggregate exercise price of the Shares as to which such Option will be exercised and provided that accepting such Shares will not
result in any adverse accounting consequences to the Company, as the Administrator determines in its sole discretion; (5) consideration
received by the Company under a broker-assisted (or other) cashless exercise program (whether through a broker or otherwise) implemented
by the Company in connection with the Plan; (6) by net exercise; (7) such other consideration and method of payment for
the issuance of Shares to the extent permitted by Applicable Laws; or (8) any combination of the foregoing methods of payment.

 

(d) Exercise of Option.

 

(i) Procedure for Exercise; Rights as
a Stockholder. Any Option granted hereunder will be exercisable according to the terms of the Plan and at such times and under
such conditions as determined by the Administrator and set forth in the Award Agreement. An Option may not be exercised for a fraction
of a Share. An Option will be deemed exercised when the Company receives: (i) a notice of exercise (in such form as the Administrator
may specify from time to time) from the person entitled to exercise the Option, and (ii) full payment for the Shares
with respect to which the Option is exercised (together with applicable withholding taxes). Full payment may consist of any consideration
and method of payment authorized by the Administrator and permitted by the Award Agreement and the Plan. Shares issued upon exercise
of an Option will be issued in the name of the Participant or, if requested by the Participant, in the name of the Participant
and his or her spouse. Until the Shares are issued (as evidenced by the appropriate entry on the books of the Company or of a duly
authorized transfer agent of the Company), no right to vote or receive dividends or any other rights as a stockholder will exist
with respect to the Shares subject to an Option, notwithstanding the exercise of the Option. The Company will issue (or cause to
be issued) such Shares promptly after the Option is exercised. No adjustment will be made for a dividend or other right for
which the record date is prior to the date the Shares are issued, except as provided in Section 14 of the Plan. Exercising
an Option in any manner will decrease the number of Shares thereafter available, both for purposes of the Plan and for sale under
the Option, by the number of Shares as to which the Option is exercised.

 

(ii) Termination of Relationship as a
Service Provider. If a Participant ceases to be a Service Provider, other than upon the Participant’s termination as
the result of the Participant’s death or Disability, the Participant may exercise his or her Option within such period of
time as is specified in the Award Agreement to the extent that the Option is vested on the date of termination (but in no event
later than the expiration of the term of such Option as set forth in the Award Agreement). In the absence of a specified time in
the Award Agreement, the Option will remain exercisable for three (3) months following the Participant’s termination.
Unless otherwise provided by the Administrator, if on the date of termination the Participant is not vested as to his or her entire
Option, the Shares covered by the unvested portion of the Option will revert to the Plan. If after termination the Participant
does not exercise his or her Option within the time specified by the Administrator, the Option will terminate, and the Shares covered
by such Option will revert to the Plan.

 

(iii) Disability of Participant.
If a Participant ceases to be a Service Provider as a result of the Participant’s Disability, the Participant may exercise
his or her Option within such period of time as is specified in the Award Agreement to the extent the Option is vested on the date
of termination (but in no event later than the expiration of the term of such Option as set forth in the Award Agreement). In the
absence of a specified time in the Award Agreement, the Option will remain exercisable for twelve (12) months following the
Participant’s termination. Unless otherwise provided by the Administrator, if on the date of termination the Participant
is not vested as to his or her entire Option, the Shares covered by the unvested portion of the Option will revert to the Plan.
If after termination the Participant does not exercise his or her Option within the time specified herein, the Option will terminate,
and the Shares covered by such Option will revert to the Plan.

 

(iv) Death of Participant. If a Participant
dies while a Service Provider, the Option may be exercised following the Participant’s death within such period of time as
is specified in the Award Agreement to the extent that the Option is vested on the date of death (but in no event may the option
be exercised later than the expiration of the term of such Option as set forth in the Award Agreement), by the Participant’s
designated beneficiary, provided such beneficiary has been designated prior to Participant’s death in a form acceptable to
the Administrator. If no such beneficiary has been designated by the Participant, then such Option may be exercised by the personal
representative of the Participant’s estate or by the person(s) to whom the Option is transferred pursuant to the Participant’s
will or in accordance with the laws of descent and distribution. In the absence of a specified time in the Award Agreement, the
Option will remain exercisable for twelve (12) months following Participant’s death. Unless
otherwise provided by the Administrator, if at the time of death Participant is not vested as to his or her entire Option,
the Shares covered by the unvested portion of the Option will immediately revert to the Plan. If the Option is not so exercised
within the time specified herein, the Option will terminate, and the Shares covered by such Option will revert to the Plan.

 

     

     

    

 

		7.	Restricted Stock.

 

(a) Grant of Restricted Stock. Subject
to the terms and provisions of the Plan, the Administrator, at any time and from time to time, may grant Shares of Restricted Stock
to Service Providers in such amounts as the Administrator, in its sole discretion, will determine.

 

(b) Restricted Stock Agreement. Each
Award of Restricted Stock will be evidenced by an Award Agreement that will specify the Period of Restriction, if any, the number
of Shares granted, and such other terms and conditions as the Administrator, in its sole discretion, will determine. Unless the
Administrator determines otherwise, the Company as escrow agent will hold Shares of Restricted Stock until the restrictions on
such Shares have lapsed.

 

(c) Transferability. Except as provided
in this Section 7 or the Award Agreement, Shares of Restricted Stock may not be sold, transferred, pledged, assigned, or otherwise
alienated or hypothecated until the end of the applicable Period of Restriction.

 

(d) Other Restrictions. The Administrator,
in its sole discretion, may impose such other restrictions on Shares of Restricted Stock as it may deem advisable or appropriate.

 

(e) Removal of Restrictions. Except
as otherwise provided in this Section 7, Shares of Restricted Stock covered by each Restricted Stock grant made under the
Plan will be released from escrow as soon as practicable after the last day of the Period of Restriction or at such other time
as the Administrator may determine. The Administrator, in its discretion, may accelerate the time at which any restrictions will
lapse or be removed.

 

(f) Voting Rights. During the Period
of Restriction, Service Providers holding Shares of Restricted Stock granted hereunder may exercise full voting rights with respect
to those Shares, unless the Administrator determines otherwise.

 

(g) Dividends and Other Distributions.
During the Period of Restriction, Service Providers holding Shares of Restricted Stock will be entitled to receive all dividends
and other distributions paid with respect to such Shares, unless the Administrator provides otherwise. If any such dividends or
distributions are paid in Shares, the Shares will be subject to the same restrictions on transferability and forfeitability as
the Shares of Restricted Stock with respect to which they were paid.

 

(h) Return of Restricted Stock to Company.
On the date set forth in the Award Agreement, the Restricted Stock for which restrictions have not lapsed will revert to the Company
and again will become available for grant under the Plan.

 

		8.	Restricted Stock Units.

 

(a) Grant. Restricted Stock Units
may be granted at any time and from time to time as determined by the Administrator. After the Administrator determines that it
will grant Restricted Stock Units under the Plan, it will advise the Participant in an Award Agreement of the terms, conditions,
and restrictions related to the grant, including the number of Restricted Stock Units.

 

(b) Vesting Criteria and Other Terms.
The Administrator will set vesting criteria in its discretion, which, depending on the extent to which the criteria are met, will
determine the number of Restricted Stock Units that will be paid out to the Participant. The Administrator may set vesting criteria
based upon the achievement of Company-wide, divisional, business unit, or individual goals (including, but not limited to, continued
employment or service), applicable federal or state securities laws or any other basis determined by the Administrator in its discretion.

 

(c) Earning Restricted Stock Units.
Upon meeting the applicable vesting criteria, the Participant will be entitled to receive a payout as determined by the Administrator.
Notwithstanding the foregoing, at any time after the grant of Restricted Stock Units, the Administrator, in its sole discretion,
may reduce or waive any vesting criteria that must be met to receive a payout.

 

(d) Form and Timing of Payment. Payment
of earned Restricted Stock Units will be made as soon as practicable after the date(s) determined by the Administrator and
set forth in the Award Agreement. The Administrator, in its sole discretion, may only settle earned Restricted Stock Units in cash,
Shares, or a combination of both.

 

(e) Cancellation. On the date set
forth in the Award Agreement, all unearned Restricted Stock Units will be forfeited to the Company.

 

     

     

    

 

		9.	Stock Appreciation Rights.

 

(a) Grant of Stock Appreciation Rights.
Subject to the terms and conditions of the Plan, a Stock Appreciation Right may be granted to Service Providers at any time and
from time to time as will be determined by the Administrator, in its sole discretion.

 

(b) Number of Shares. The Administrator
will have complete discretion to determine the number of Stock Appreciation Rights granted to any Service Provider.

 

(c) Exercise Price and Other Terms.
The per share exercise price for the Shares to be issued pursuant to exercise of a Stock Appreciation Right will be determined
by the Administrator and will be no less than one hundred percent (100%) of the Fair Market Value per Share on the date of
grant. Otherwise, the Administrator, subject to the provisions of the Plan, will have complete discretion to determine the terms
and conditions of Stock Appreciation Rights granted under the Plan.

 

(d) Stock Appreciation Right Agreement.
Each Stock Appreciation Right grant will be evidenced by an Award Agreement that will specify the exercise price, the term of the
Stock Appreciation Right, the conditions of exercise, and such other terms and conditions as the Administrator, in its sole discretion,
will determine.

 

(e) Expiration of Stock Appreciation
Rights. A Stock Appreciation Right granted under the Plan will expire ten (10) years from the date of grant or such shorter
term as may be provided in the Award Agreement, as determined by the Administrator, in its sole discretion. Notwithstanding the
foregoing, the rules of Section 6(d) relating to exercise also will apply to Stock Appreciation Rights.

 

(f) Payment of Stock Appreciation Right
Amount. Upon exercise of a Stock Appreciation Right, a Participant will be entitled to receive payment from the Company in
an amount determined by multiplying: (i) The difference between the Fair Market Value of a Share on the date of exercise over the
exercise price; times (ii) The number of Shares with respect to which the Stock Appreciation Right is exercised.

At the discretion of the Administrator, the payment upon Stock
Appreciation Right exercise may be in cash, in Shares of equivalent value, or in some combination thereof.

 

		10.	Performance Units and Performance Shares.

 

(a) Grant of Performance Units/Shares.
Performance Units and Performance Shares may be granted to Service Providers at any time and from time to time, as will be determined
by the Administrator, in its sole discretion. The Administrator will have complete discretion in determining the number of Performance
Units and Performance Shares granted to each Participant.

 

(b) Value of Performance Units/Shares.
Each Performance Unit will have an initial value that is established by the Administrator on or before the date of grant. Each
Performance Share will have an initial value equal to the Fair Market Value of a Share on the date of grant.

 

(c) Performance Objectives and Other
Terms. The Administrator will set performance objectives or other vesting provisions (including, without limitation, continued
status as a Service Provider) in its discretion which, depending on the extent to which they are met, will determine the number
or value of Performance Units/Shares that will be paid out to the Service Providers. The time period during which the performance
objectives or other vesting provisions must be met will be called the “Performance Period.” Each Award of Performance
Units/Shares will be evidenced by an Award Agreement that will specify the Performance Period, and such other terms and conditions
as the Administrator, in its sole discretion, will determine. The Administrator may set performance objectives based upon the achievement
of Company-wide, divisional, business unit or individual goals (including, but not limited to, continued employment or service),
applicable federal or state securities laws, or any other basis determined by the Administrator in its discretion.

 

(d) Earning of Performance Units/Shares.
After the applicable Performance Period has ended, the holder of Performance Units/Shares will be entitled to receive a payout
of the number of Performance Units/Shares earned by the Participant over the Performance Period, to be determined as a function
of the extent to which the corresponding performance objectives or other vesting provisions have been achieved. After the grant
of a Performance Unit/Share, the Administrator, in its sole discretion, may reduce or waive any performance objectives or other
vesting provisions for such Performance Unit/Share.

 

(e) Form and Timing of Payment of Performance
Units/Shares. Payment of earned Performance Units/Shares will be made as soon as practicable after the expiration of the applicable
Performance Period. The Administrator, in its sole discretion, may pay earned Performance Units/Shares in the form of cash, in
Shares (which have an aggregate Fair Market Value equal to the value of the earned Performance Units/Shares at the close of the
applicable Performance Period) or in a combination thereof.

 

     

     

    

 

(f) Cancellation of Performance Units/Shares.
On the date set forth in the Award Agreement, all unearned or unvested Performance Units/Shares will be forfeited to the Company,
and again will be available for grant under the Plan.

 

11.          Outside Director Limitations. Subject to the
provisions of Section 14 of the Plan, no Outside Director may be granted, in any Fiscal Year, Awards covering more than 20,000
Shares.

 

12.          Leaves of Absence/Transfer Between Locations.
Unless the Administrator provides otherwise, vesting of Awards granted hereunder will be suspended during any unpaid leave of absence.
A Participant will not cease to be an Employee in the case of (i) any leave of absence approved by the Company or (ii) transfers
between locations of the Company or between the Company, its Parent, or any Subsidiary. For purposes of Incentive Stock Options,
no such leave may exceed three (3) months, unless reemployment upon expiration of such leave is guaranteed by statute or contract.
If reemployment upon expiration of a leave of absence approved by the Company is not so guaranteed, then six (6) months following
the first (1st) day of such leave any Incentive Stock Option held by the Participant will cease to be treated as an Incentive
Stock Option and will be treated for tax purposes as a Nonstatutory Stock Option.

 

13.          Transferability of Awards. Unless determined otherwise
by the Administrator, an Award may not be sold, pledged, assigned, hypothecated, transferred, or disposed of in any manner other
than by will or by the laws of descent or distribution and may be exercised, during the lifetime of the Participant, only by the
Participant. If the Administrator makes an Award transferable, such Award will contain such additional terms and conditions as
the Administrator deems appropriate.

 

14.          Adjustments; Dissolution or Liquidation; Change in
Control.

 

(a) Adjustments. In the event that
any dividend or other distribution (whether in the form of cash, Shares, other securities, or other property), recapitalization,
stock split, reverse stock split, reorganization, merger, consolidation, split-up, spin-off, combination, repurchase, or exchange
of Shares or other securities of the Company, or other change in the corporate structure of the Company affecting the Shares occurs,
the Administrator, in order to prevent diminution or enlargement of the benefits or potential benefits intended to be made available
under the Plan, will adjust the number and class of Shares that may be delivered under the Plan and/or the number, class, and price
of Shares covered by each outstanding Award, and the numerical Share limit in Section 11 of the Plan.

 

(b) Dissolution or Liquidation. In
the event of the proposed dissolution or liquidation of the Company, the Administrator will notify each Participant as soon as
practicable prior to the effective date of such proposed transaction. To the extent it previously has not been exercised, an Award
will terminate immediately prior to the consummation of such proposed action.

 

(c) Change in Control. In the event
of a Change in Control, each outstanding Award will be treated as the Administrator determines, including, without limitation,
that (i) Awards may be assumed, or substantially equivalent Awards will be substituted, by the acquiring or succeeding corporation
(or an affiliate thereof) with appropriate adjustments as to the number and kind of shares and prices; (ii) upon written notice
to a Participant, that the Participant’s Awards will terminate upon or immediately prior to the consummation of such Change
in Control; (iii) outstanding Awards will vest and become exercisable, realizable, or payable, or restrictions applicable
to an Award will lapse, in whole or in part prior to or upon consummation of such Change in Control, and, to the extent the Administrator
determines, terminate upon or immediately prior to the effectiveness of such merger or Change in Control; (iv) (A) the
termination of an Award in exchange for an amount of cash and/or property, if any, equal to the amount that would have been attained
upon the exercise of such Award or realization of the Participant’s rights as of the date of the occurrence of the transaction
(and, for the avoidance of doubt, if as of the date of the occurrence of the transaction the Administrator determines in good faith
that no amount would have been attained upon the exercise of such Award or realization of the Participant’s rights, then
such Award may be terminated by the Company without payment), or (B) the replacement of such Award with other rights or property
selected by the Administrator in its sole discretion; or (v) any combination of the foregoing. In taking any of the actions
permitted under this Section 14(c), the Administrator will not be required to treat all Awards similarly in the transaction.
In the event that the successor corporation does not assume or substitute for the Award, the Participant will fully vest in and
have the right to exercise all of his or her outstanding Options and Stock Appreciation Rights, including Shares as to which such
Awards would not otherwise be vested or exercisable, all restrictions on Restricted Stock and Restricted Stock Units will lapse,
and, with respect to Awards with performance-based vesting, all performance goals or other vesting criteria will be deemed achieved
at one hundred percent (100%) of target levels and all other terms and conditions met. In addition, if an Option or Stock
Appreciation Right is not assumed or substituted in the event of a Change in Control, the Administrator will notify the Participant
in writing or electronically that the Option or Stock Appreciation Right will be exercisable for a period of time determined by
the Administrator in its sole discretion, and the Option or Stock Appreciation Right will terminate upon the expiration of such
period. For the purposes of this subsection (c), an Award will be considered assumed if, following the Change in Control, the Award
confers the right to purchase or receive, for each Share subject to the Award immediately prior to the Change in Control, the consideration
(whether stock, cash, or other securities or property) received in the Change in Control by holders of Common Stock for each
Share held on the effective date of the transaction (and if holders were offered a choice of consideration, the type of consideration
chosen by the holders of a majority of the outstanding Shares); provided, however, that if such consideration received in the Change
in Control is not solely common stock of the successor corporation or its Parent, the Administrator may, with the consent of the
successor corporation, provide for the consideration to be received upon the exercise of an Option or Stock Appreciation Right
or upon the payout of a Restricted Stock Unit, Performance Unit or Performance Share, for each Share subject to such Award, to
be solely common stock of the successor corporation or its Parent equal in fair market value to the per share consideration received
by holders of Common Stock in the Change in Control.

 

     

     

    

 

Notwithstanding anything in this Section 14(c) to
the contrary, an Award that vests, is earned or paid-out upon the satisfaction of one or more performance goals will not be considered
assumed if the Company or its successor modifies any of such performance goals without the Participant’s consent; provided,
however, a modification to such performance goals only to reflect the successor corporation’s post-Change in Control corporate
structure will not be deemed to invalidate an otherwise valid Award assumption.

 

(d) Outside Director Awards. With
respect to Awards granted to an Outside Director, in the event of a Change in Control, the Participant will fully vest in and have
the right to exercise Options and/or Stock Appreciation Rights as to all of the Shares underlying such Award, including those Shares
which otherwise would not be vested or exercisable, all restrictions on Restricted Stock and Restricted Stock Units will lapse,
and, with respect to Awards with performance-based vesting, all performance goals or other vesting criteria will be deemed achieved
at one hundred percent (100%) of target levels and all other terms and conditions met.

 

		15.	Tax.

 

(a) Withholding Requirements. Prior
to the delivery of any Shares or cash pursuant to an Award (or exercise thereof) or such earlier time as any tax withholding
obligations are due, the Company will have the power and the right to deduct or withhold, or require a Participant to remit to
the Company, an amount sufficient to satisfy federal, state, local, foreign or other taxes (including the Participant’s FICA
obligation) required to be withheld with respect to such Award (or exercise thereof).

 

(b) Withholding Arrangements. The
Administrator, in its sole discretion and pursuant to such procedures as it may specify from time to time, may permit a Participant
to satisfy such tax withholding obligation, in whole or in part by (without limitation) (a) paying cash, (b) electing
to have the Company withhold otherwise deliverable cash or Shares having a Fair Market Value equal to the minimum statutory amount
required to be withheld, or (c) delivering to the Company already-owned Shares having a Fair Market Value equal to the minimum
statutory amount required to be withheld. The Fair Market Value of the Shares to be withheld or delivered will be determined as
of the date that the taxes are required to be withheld.

 

(c) Compliance With Code Section 409A.
Awards will be designed and operated in such a manner that they are either exempt from the application of, or comply with, the
requirements of Code Section 409A such that the grant, payment, settlement or deferral will not be subject to the additional
tax or interest applicable under Code Section 409A, except as otherwise determined in the sole discretion of the Administrator.
The Plan and each Award Agreement under the Plan is intended to meet the requirements of Code Section 409A and will be
construed and interpreted in accordance with such intent, except as otherwise determined in the sole discretion of the Administrator.
To the extent that an Award or payment, or the settlement or deferral thereof, is subject to Code Section 409A, the Award
will be granted, paid, settled or deferred in a manner that will meet the requirements of Code Section 409A, such that the
grant, payment, settlement or deferral will not be subject to the additional tax or interest applicable under Code Section 409A.

 

16.          No Effect on Employment or Service. Neither the
Plan nor any Award will confer upon a Participant any right with respect to continuing the Participant’s relationship as
a Service Provider with the Company, nor will they interfere in any way with the Participant’s right or the Company’s
right to terminate such relationship at any time, with or without cause, to the extent permitted by Applicable Laws.

 

17.          Date of Grant. The date of grant of an Award will
be, for all purposes, the date on which the Administrator makes the determination granting such Award, or such other later date
as is determined by the Administrator. Notice of the determination will be provided to each Participant within a reasonable time
after the date of such grant.

 

18.          Term of Plan. Subject to Section 22 of the
Plan, the Plan will become effective upon the later to occur of (i) its adoption by the Board or (ii) the business day
immediately prior to the Registration Date. It will continue in effect for a term of ten (10) years from the date adopted
by the Board, unless terminated earlier under Section 19 of the Plan.

 

19.          Amendment and Termination of the Plan.

 

(a) Amendment and Termination. The
Administrator may at any time amend, alter, suspend or terminate the Plan.

 

(b) Stockholder Approval. The Company
will obtain stockholder approval of any Plan amendment to the extent necessary and desirable to comply with Applicable Laws.

 

     

     

    

 

(c) Effect of Amendment or Termination.
No amendment, alteration, suspension or termination of the Plan will materially impair the rights of any Participant, unless mutually
agreed otherwise between the Participant and the Administrator, which agreement must be in writing and signed by the Participant
and the Company. Termination of the Plan will not affect the Administrator’s ability to exercise the powers granted to it
hereunder with respect to Awards granted under the Plan prior to the date of such termination.

 

20.          Conditions Upon Issuance of Shares.

 

(a) Legal Compliance. Shares will
not be issued pursuant to the exercise of an Award unless the exercise of such Award and the issuance and delivery of such Shares
will comply with Applicable Laws and will be further subject to the approval of counsel for the Company with respect to such compliance.

 

(b) Investment Representations. As
a condition to the exercise of an Award, the Company may require the person exercising such Award to represent and warrant at the
time of any such exercise that the Shares are being purchased only for investment and without any present intention to sell or
distribute such Shares if, in the opinion of counsel for the Company, such a representation is required.

 

21.          Inability to Obtain Authority. The inability of
the Company to obtain authority from any regulatory body having jurisdiction or to complete or comply with the requirements of
any registration or other qualification of the Shares under any state, federal or foreign law or under the rules and regulations
of the Securities and Exchange Commission, the stock exchange on which Shares of the same class are then listed, or any other governmental
or regulatory body, which authority, registration, qualification or rule compliance is deemed by the Company’s counsel to
be necessary or advisable for the issuance and sale of any Shares hereunder, will relieve the Company of any liability in respect
of the failure to issue or sell such Shares as to which such requisite authority, registration, qualification or rule compliance
will not have been obtained.

 

22.          Stockholder Approval. The Plan will be subject
to approval by the stockholders of the Company within twelve (12) months after the date the Plan is adopted by the Board.
Such stockholder approval will be obtained in the manner and to the degree required under Applicable Laws.

 

     

     

    

 

ALLIANCE MMA, INC.

2016 EQUITY INCENTIVE PLAN

RESTRICTED STOCK UNIT AWARD AGREEMENT

 

NOTICE OF GRANT OF RESTRICTED STOCK UNITS

 

Unless otherwise defined herein, the terms defined in the 2016
Equity Incentive Plan (the “Plan”) shall have the same defined meanings in this Restricted Stock Unit Award Agreement,
including the Notice of Grant of Restricted Stock Units (the “Notice of Grant”), the Terms and Conditions of Restricted
Stock Unit Grant, and any appendices and exhibits attached thereto (all together, the “Award Agreement”).

 

	Name (“Participant):	 	«Name»
	Address:	 	«Address»

 

The undersigned Participant has been granted the right to receive
an Award of Restricted Stock Units, subject to the terms and conditions of the Plan and this Award Agreement, as follows:

 

	Date of Grant:	 	«GrantDate»
	 	 
	Vesting Commencement Date:	 	«VCD»
	 	 
	Number of Restricted Stock Units:	 	«Shares»

 

Vesting Schedule:

 

Subject to any acceleration provisions contained in the Plan
or set forth below, the Restricted Stock Units will vest in accordance with the following schedule:

 

In the event Participant ceases to be a Service Provider for
any or no reason before Participant vests in the Restricted Stock Units, the Restricted Stock Units and Participant’s right
to acquire any Shares hereunder will immediately terminate.

Participant acknowledges receipt of a copy of the Plan and represents
that he or she is familiar with the terms and provisions thereof, and hereby accepts this Award Agreement subject to all of the
terms and provisions thereof. Participant has reviewed the Plan and this Award Agreement in their entirety, has had an opportunity
to obtain the advice of counsel prior to executing this Award Agreement and fully understands all provisions of this Award Agreement.
Participant hereby agrees to accept as binding, conclusive and final all decisions or interpretations of the Administrator upon
any questions arising under the Plan or this Award Agreement. Participant further agrees to notify the Company upon any change
in the residence address indicated below.

 

	PARTICIPANT	 	 	 	ALLIANCE
    MMA, INC.
	 	 	 
	 	 	 	 	 
	Signature	 	 	 	By
	 	 	 
	«Name»

                                                                     
	 	 	 	 
	Print Name	 	 	 	Print Name
	 	 	 
	 	 	 	 	 
	 	 	 	 	Title

Address:

«Address»

 

     

     

    

 

ALLIANCE MMA, INC.

2016 EQUITY INCENTIVE PLAN

RESTRICTED STOCK UNIT AWARD AGREEMENT

 

TERMS AND CONDITIONS OF RESTRICTED STOCK UNIT GRANT

 

1. Grant of Restricted Stock Units. The Company hereby
grants to the individual (the “Participant”) named in the Notice of Grant of Restricted Stock Units of this Award Agreement
(the “Notice of Grant”) under the Plan an Award of Restricted Stock Units, subject to all of the terms and conditions
in this Award Agreement and the Plan, which is incorporated herein by reference. Subject to Section 19(c) of the Plan, in
the event of a conflict between the terms and conditions of the Plan and this Award Agreement, the terms and conditions of the
Plan shall prevail.

 

2. Company’s Obligation to Pay. Each Restricted
Stock Unit represents the right to receive a Share on the date it vests. Unless and until the Restricted Stock Units will have
vested in the manner set forth in Section 3 or 4, Participant will have no right to payment of any such Restricted Stock Units.
Prior to actual payment of any vested Restricted Stock Units, such Restricted Stock Unit will represent an unsecured obligation
of the Company, payable (if at all) only from the general assets of the Company.

 

3. Vesting Schedule. Except as provided in Section 4,
and subject to Section 5, the Restricted Stock Units awarded by this Award Agreement will vest in accordance with the vesting
schedule set forth in the Notice of Grant, subject to Participant continuing to be a Service Provider through each applicable vesting
date.

 

4. Payment after Vesting.

 

(a) General Rule. Subject to Section 6,
any Restricted Stock Units that vest will be paid to Participant (or in the event of Participant’s death, to his or her properly
designated beneficiary or estate) in whole Shares. Subject to the provisions of Section 4(b), such vested Restricted Stock
Units shall be paid in whole Shares as soon as practicable after vesting, but in each such case within sixty (60) days following
the vesting date. In no event will Participant be permitted, directly or indirectly, to specify the taxable year of payment of
any Restricted Stock Units payable under this Award Agreement.

 

(b) Acceleration.

 

(i) Discretionary Acceleration. The
Administrator, in its discretion, may accelerate the vesting of the balance, or some lesser portion of the balance, of the unvested
Restricted Stock Units at any time, subject to the terms of the Plan. If so accelerated, such, such Restricted Stock Units will
be considered as having vested as of the date specified by the Administrator. If Participant is a U.S. taxpayer, the payment of
Shares vesting pursuant to this Section 4(b) shall in all cases be paid at a time or in a manner that is exempt from, or complies
with, Section 409A. The prior sentence may be superseded in a future agreement or amendment to this Award Agreement only by
direct and specific reference to such sentence.

 

(ii) Notwithstanding anything in the Plan
or this Award Agreement or any other agreement (whether entered into before, on or after the Date of Grant), if the vesting of
the balance, or some lesser portion of the balance, of the Restricted Stock Units is accelerated in connection with Participant’s
termination as a Service Provider (provided that such termination is a “separation from service” within the meaning
of Section 409A, as determined by the Company), other than due to Participant’s death, and if (x) Participant
is a U.S. taxpayer and a “specified employee” within the meaning of Section 409A at the time of such termination
as a Service Provider and (y) the payment of such accelerated Restricted Stock Units will result in the imposition of additional
tax under Section 409A if paid to Participant on or within the six (6) month period following Participant’s termination
as a Service Provider, then the payment of such accelerated Restricted Stock Units will not be made until the date six (6) months
and one (1) day following the date of Participant’s termination as a Service Provider, unless Participant dies following
his or her termination as a Service Provider, in which case, the Restricted Stock Units will be paid in Shares to Participant’s
estate as soon as practicable following his or her death.

 

(c) Section 409A. It is the
intent of this Award Agreement that it and all payments and benefits to U.S. taxpayers hereunder be exempt from, or comply with,
the requirements of Section 409A so that none of the Restricted Stock Units provided under this Award Agreement or Shares
issuable thereunder will be subject to the additional tax imposed under Section 409A, and any ambiguities herein will be interpreted
to be so exempt or so comply. Each payment payable under this Award Agreement is intended to constitute a separate payment for
purposes of Treasury Regulation Section 1.409A-2(b)(2). For purposes of this Award Agreement, “Section 409A” means
Section 409A of the Code, and any final Treasury Regulations and Internal Revenue Service guidance thereunder, as each may
be amended from time to time.

 

5. Forfeiture Upon Termination as a Service Provider.
Notwithstanding any contrary provision of this Award Agreement, if Participant ceases to be a Service Provider for any or no reason,
the then-unvested Restricted Stock Units awarded by this Award Agreement will thereupon be forfeited at no cost to the Company
and Participant will have no further rights thereunder.

 

     

     

    

 

6. Death of Participant. Any distribution or delivery
to be made to Participant under this Award Agreement will, if Participant is then deceased, be made to Participant’s designated
beneficiary, or if no beneficiary survives Participant, the administrator or executor of Participant’s estate. Any such transferee
must furnish the Company with (a) written notice of his or her status as transferee, and (b) evidence satisfactory to
the Company to establish the validity of the transfer and compliance with any laws or regulations pertaining to said transfer.

 

7. Tax Consequences. Participant has reviewed with its
own tax advisors the U.S. federal, state, local and foreign tax consequences of this investment and the transactions contemplated
by this Award Agreement. With respect to such matters, Participant relies solely on such advisors and not on any statements or
representations of the Company or any of its agents, written or oral. Participant understands that Participant (and not the Company)
shall be responsible for Participant’s own tax liability that may arise as a result of this investment or the transactions
contemplated by this Award Agreement.

 

8. Tax Obligations

 

(a) Responsibility for Taxes. Participant
acknowledges that, regardless of any action taken by the Company or, if different, Participant’s employer (the “Employer”),
the ultimate liability for any tax and/or social insurance liability obligations and requirements in connection with the Restricted
Stock Units, including, without limitation, (a) all federal, state, and local taxes (including the Participant’s Federal
Insurance Contributions Act (FICA) obligation) that are required to be withheld by the Company or the Employer or other payment
of tax-related items related to Participant’s participation in the Plan and legally applicable to Participant, (b) the
Participant’s and, to the extent required by the Company (or Employer), the Company’s (or Employer’s) fringe
benefit tax liability, if any, associated with the grant, vesting, or exercise of the Restricted Stock Units or sale of Shares,
and (c) any other Company (or Employer) taxes the responsibility for which the Participant has, or has agreed to bear, with
respect to the Restricted Stock Units (or exercise thereof or issuance of Shares thereunder) (collectively, the “Tax Obligations”),
is and remains Participant’s responsibility and may exceed the amount actually withheld by the Company or the Employer. Participant
further acknowledges that the Company and/or the Employer (i) make no representations or undertakings regarding the treatment
of any Tax Obligations in connection with any aspect of the Restricted Stock Units, including, but not limited to, the grant, vesting
or settlement of the Restricted Stock Units, the subsequent sale of Shares acquired pursuant to such settlement and the receipt
of any dividends or other distributions, and (ii) do not commit to and are under no obligation to structure the terms of the
grant or any aspect of the Restricted Stock Units to reduce or eliminate Participant’s liability for Tax Obligations or achieve
any particular tax result. Further, if Participant is subject to Tax Obligations in more than one jurisdiction between the Date
of Grant and the date of any relevant taxable or tax withholding event, as applicable, Participant acknowledges that the Company
and/or the Employer (or former employer, as applicable) may be required to withhold or account for Tax Obligations in more than
one jurisdiction. If Participant fails to make satisfactory arrangements for the payment of any required Tax Obligations hereunder
at the time of the applicable taxable event, Participant acknowledges and agrees that the Company may refuse to issue or deliver
the Shares.

 

(b) Tax Withholding. When Shares
are issued as payment for vested Restricted Stock Units, Participant generally will recognize immediate U.S. taxable income if
Participant is a U.S. taxpayer. If Participant is a non-U.S. taxpayer, Participant will be subject to applicable taxes in his or
her jurisdiction. Pursuant to such procedures as the Administrator may specify from time to time, the Company and/or Employer shall
withhold the minimum amount required to be withheld for the payment of Tax Obligations. The Administrator, in its sole discretion
and pursuant to such procedures as it may specify from time to time, may permit Participant to satisfy such Tax Obligations, in
whole or in part (without limitation), if permissible by applicable local law, by (a) paying cash, (b) electing to have
the Company withhold otherwise deliverable Shares having a Fair Market Value equal to the amount of such Tax Obligations, (c) withholding
the amount of such Tax Obligations from Participant’s wages or other cash compensation paid to Participant by the company
and/or the Employer, (d) delivering to the Company already vested and owned Shares having a Fair Market Value equal to such
Tax Obligations, or (e) selling a sufficient number of such Shares otherwise deliverable to Participant through such means
as the Company may determine in its sole discretion (whether through a broker or otherwise) equal to the amount of the Tax Obligations.
To the extent determined appropriate by the Company in its discretion, it will have the right (but not the obligation) to satisfy
any Tax Obligations by reducing the number of Shares otherwise deliverable to Participant and, until determined otherwise by the
Company, this will be the method by which such Tax Obligations are satisfied. Further, if Participant is subject to tax in more
than one jurisdiction between the Date of Grant and a date of any relevant taxable or tax withholding event, as applicable, Participant
acknowledges and agrees that the Company and/or the Employer (and/or former employer, as applicable) may be required to withhold
or account for tax in more than one jurisdiction. If Participant fails to make satisfactory arrangements for the payment of such
Tax Obligations hereunder at the time any applicable Restricted Stock Units otherwise are scheduled to vest pursuant to Sections
3 or 4, Participant will permanently forfeit such Restricted Stock Units and any right to receive Shares thereunder and the Restricted
Stock Units will be returned to the Company at no cost to the Company. Participant acknowledges and agrees that the Company may
refuse to deliver the Shares if such Tax Obligations are not delivered at the time they are due.

 

9.          Rights as Stockholder. Neither Participant nor
any person claiming under or through Participant will have any of the rights or privileges of a stockholder of the Company in respect
of any Shares deliverable hereunder unless and until certificates representing such Shares (which may be in book entry form) will
have been issued, recorded on the records of the Company or its transfer agents or registrars, and delivered to Participant (including
through electronic delivery to a brokerage account). After such issuance, recordation and delivery, Participant will have all the
rights of a stockholder of the Company with respect to voting such Shares and receipt of dividends and distributions on such Shares.

 

     

     

    

 

10. No Guarantee of Continued Service. PARTICIPANT ACKNOWLEDGES
AND AGREES THAT THE VESTING OF THE RESTRICTED STOCK UNITS PURSUANT TO THE VESTING SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING
AS A SERVICE PROVIDER AT THE WILL OF THE COMPANY (OR THE EMPLOYER) AND NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED THIS RESTRICTED
STOCK UNIT AWARD OR ACQUIRING SHARES HEREUNDER. PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES THAT THIS AGREEMENT, THE TRANSACTIONS
CONTEMPLATED HEREUNDER AND THE VESTING SCHEDULE SET FORTH HEREIN DO NOT CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT
AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND SHALL NOT INTERFERE IN ANY WAY WITH PARTICIPANT’S
RIGHT OR THE RIGHT OF THE COMPANY (OR THE EMPLOYER) TO TERMINATE PARTICIPANT’S RELATIONSHIP AS A SERVICE PROVIDER AT ANY
TIME, WITH OR WITHOUT CAUSE.

 

11. Grant is Not Transferable. Except to the limited
extent provided in Section 6, this grant and the rights and privileges conferred hereby will not be transferred, assigned,
pledged or hypothecated in any way (whether by operation of law or otherwise) and will not be subject to sale under execution,
attachment or similar process. Upon any attempt to transfer, assign, pledge, hypothecate or otherwise dispose of this grant, or
any right or privilege conferred hereby, or upon any attempted sale under any execution, attachment or similar process, this grant
and the rights and privileges conferred hereby immediately will become null and void.

 

12. Nature of Grant. In accepting the grant, Participant
acknowledges, understands and agrees that:

 

(a) the grant of the Restricted Stock Units
is voluntary and occasional and does not create any contractual or other right to receive future grants of Restricted Stock Units,
or benefits in lieu of Restricted Stock Units, even if Restricted Stock Units have been granted in the past;

 

(b) all decisions with respect to future
Restricted Stock Units or other grants, if any, will be at the sole discretion of the Company;

 

(c) Participant is voluntarily participating
in the Plan;

 

(d) the Restricted Stock Units and the Shares
subject to the Restricted Stock Units are not intended to replace any pension rights or compensation;

 

(e) the Restricted Stock Units and the Shares
subject to the Restricted Stock Units, and the income and value of same, are not part of normal or expected compensation for purposes
of calculating any severance, resignation, termination, redundancy, dismissal, end-of-service payments, bonuses, long-service awards,
pension or retirement or welfare benefits or similar payments;

 

(f) the future value of the underlying Shares
is unknown, indeterminable and cannot be predicted;

 

(g) for purposes of the Restricted Stock
Units, Participant’s status as a Service Provider will be considered terminated as of the date Participant is no longer actively
providing services to the Company or any Parent or Subsidiary (regardless of the reason for such termination and whether or not
later to be found invalid or in breach of employment laws in the jurisdiction where Participant is a Service Provider or the terms
of Participant’s employment or service agreement, if any), and unless otherwise expressly provided in this Award Agreement
(including by reference in the Notice of Grant to other arrangements or contracts) or determined by the Administrator, Participant’s
right to vest in the Restricted Stock Units under the Plan, if any, will terminate as of such date and will not be extended by
any notice period (e.g., Participant’s period of service would not include any contractual notice period or any period of
“garden leave” or similar period mandated under employment laws in the jurisdiction where Participant is a Service
Provider or the terms of Participant’s employment or service agreement, if any, unless Participant is providing bona fide
services during such time); the Administrator shall have the exclusive discretion to determine when Participant is no longer actively
providing services for purposes of the Restricted Stock Units grant (including whether Participant may still be considered to be
providing services while on a leave of absence);

 

(h) unless otherwise provided in the Plan
or by the Company in its discretion, the Restricted Stock Units and the benefits evidenced by this Award Agreement do not create
any entitlement to have the Restricted Stock Units or any such benefits transferred to, or assumed by, another company nor be exchanged,
cashed out or substituted for, in connection with any corporate transaction affecting the Shares; and

 

(i) the following provisions apply only
if Participant is providing services outside the United States:

 

     

     

    

 

(i) the Restricted Stock Units
and the Shares subject to the Restricted Stock Units are not part of normal or expected compensation or salary for any purpose;

 

(ii) Participant acknowledges
and agrees that none of the Company, the Employer or any Parent or Subsidiary shall be liable for any foreign exchange rate fluctuation
between Participant’s local currency and the United States Dollar that may affect the value of the Restricted Stock Units
or of any amounts due to Participant pursuant to the settlement of the Restricted Stock Units or the subsequent sale of any Shares
acquired upon settlement; and

 

(iii) no claim or entitlement
to compensation or damages shall arise from forfeiture of the Restricted Stock Units resulting from the termination of Participant’s
status as a Service Provider (for any reason whatsoever whether or not later found to be invalid or in breach of employment laws
in the jurisdiction where Participant is a Service Provider or the terms of Participant’s employment or service agreement,
if any), and in consideration of the grant of the Restricted Stock Units to which Participant is otherwise not entitled, Participant
irrevocably agrees never to institute any claim against the Company, any Parent or Subsidiary or the Employer, waives his or her
ability, if any, to bring any such claim, and releases the Company, any Parent or Subsidiary and the Employer from any such claim;
if, notwithstanding the foregoing, any such claim is allowed by a court of competent jurisdiction, then, by participating in the
Plan, Participant shall be deemed irrevocably to have agreed not to pursue such claim and agrees to execute any and all documents
necessary to request dismissal or withdrawal of such claim.

 

13. No Advice Regarding Grant. The Company is not providing
any tax, legal or financial advice, nor is the Company making any recommendations regarding Participant’s participation in
the Plan, or Participant’s acquisition or sale of the underlying Shares. Participant is hereby advised to consult with his
or her own personal tax, legal and financial advisors regarding his or her participation in the Plan before taking any action related
to the Plan.

 

14. Data Privacy. Participant hereby explicitly
and unambiguously consents to the collection, use and transfer, in electronic or other form, of Participant’s personal data
as described in this Award Agreement and any other Restricted Stock Unit grant materials by and among, as applicable, the Employer,
the Company and any Parent or Subsidiary for the exclusive purpose of implementing, administering and managing Participant’s
participation in the Plan. Participant understands that the Company and the Employer may hold certain personal information about
Participant, including, but not limited to, Participant’s name, home address and telephone number, date of birth, social
insurance number or other identification number, salary, nationality, job title, any Shares or directorships held in the Company,
details of all Restricted Stock Units or any other entitlement to Shares awarded, canceled, exercised, vested, unvested or outstanding
in Participant’s favor (“Data”), for the exclusive purpose of implementing, administering and managing the Plan.

 

Participant understands that Data will be transferred
to a stock plan service provider as may be selected by the Company in the future, which is assisting the Company with the implementation,
administration and management of the Plan. Participant understands that the recipients of the Data may be located in the United
States or elsewhere, and that the recipients’ country of operation (e.g., the United States) may have different data privacy
laws and protections than Participant’s country. Participant understands that if he or she resides outside the United States,
he or she may request a list with the names and addresses of any potential recipients of the Data by contacting his or her local
human resources representative. Participant authorizes the Company, any stock plan service provider selected by the Company and
any other possible recipients which may assist the Company (presently or in the future) with implementing, administering and managing
the Plan to receive, possess, use, retain and transfer the Data, in electronic or other form, for the sole purpose of implementing,
administering and managing his or her participation in the Plan. Participant understands that Data will be held only as long as
is necessary to implement, administer and manage Participant’s participation in the Plan. Participant understands if he or
she resides outside the United States, he or she may, at any time, view Data, request additional information about the storage
and processing of Data, require any necessary amendments to Data or refuse or withdraw the consents herein, in any case without
cost, by contacting in writing his or her local human resources representative. Further, Participant understands that he or she
is providing the consents herein on a purely voluntary basis. If Participant does not consent, or if Participant later seeks to
revoke his or her consent, his or her status as a Service Provider and career with the Employer will not be adversely affected;
the only adverse consequence of refusing or withdrawing Participant’s consent is that the Company would not be able to grant
Participant Restricted Stock Units or other equity awards or administer or maintain such awards. Therefore, Participant understands
that refusing or withdrawing his or her consent may affect Participant’s ability to participate in the Plan. For more information
on the consequences of Participant’s refusal to consent or withdrawal of consent, Participant understands that he or she
may contact his or her local human resources representative.

 

15. Address for Notices. Any notice to be given to the
Company under the terms of this Award Agreement will be addressed to the Company at Alliance MMA, Inc., 590 Madison Avenue, 21st
Floor, New York, New York 10022, or at such other address as the Company may hereafter designate in writing.

 

     

     

    

 

16. Electronic Delivery and Acceptance. The Company may,
in its sole discretion, decide to deliver any documents related to the Restricted Stock Units awarded under the Plan or future
Restricted Stock Units that may be awarded under the Plan by electronic means or request Participant’s consent to participate
in the Plan by electronic means. Participant hereby consents to receive such documents by electronic delivery and agrees to participate
in the Plan through any on-line or electronic system established and maintained by the Company or another third party designated
by the Company.

 

17. No Waiver. Either party’s failure to enforce
any provision or provisions of this Agreement shall not in any way be construed as a waiver of any such provision or provisions,
nor prevent that party from thereafter enforcing each and every other provision of this Agreement. The rights granted both parties
herein are cumulative and shall not constitute a waiver of either party’s right to assert all other legal remedies available
to it under the circumstances.

 

18. Successors and Assigns. The Company may assign any
of its rights under this Agreement to single or multiple assignees, and this Agreement shall inure to the benefit of the successors
and assigns of the Company. Subject to the restrictions on transfer herein set forth, this Agreement shall be binding upon Participant
and his or her heirs, executors, administrators, successors and assigns. The rights and obligations of Participant under this Agreement
may only be assigned with the prior written consent of the Company.

 

19. Additional Conditions to Issuance of Stock. If at
any time the Company will determine, in its discretion, that the listing, registration, qualification or rule compliance of the
Shares upon any securities exchange or under any state, federal or foreign law, the tax code and related regulations or under the
rulings or regulations of the United States Securities and Exchange Commission or any other governmental regulatory body or the
clearance, consent or approval of the United States Securities and Exchange Commission or any other governmental regulatory authority
is necessary or desirable as a condition to the issuance of Shares to Participant (or his or her estate) hereunder, such issuance
will not occur unless and until such listing, registration, qualification, rule compliance, clearance, consent or approval will
have been completed, effected or obtained free of any conditions not acceptable to the Company. Subject to the terms of the Agreement
and the Plan, the Company shall not be required to issue any certificate or certificates for Shares hereunder prior to the lapse
of such reasonable period of time following the date of vesting of the Restricted Stock Units as the Administrator may establish
from time to time for reasons of administrative convenience.

 

20. Language. If Participant has received this Agreement
or any other document related to the Plan translated into a language other than English and if the meaning of the translated version
is different than the English version, the English version will control.

 

21. Interpretation. The Administrator will have the power
to interpret the Plan and this Award Agreement and to adopt such rules for the administration, interpretation and application of
the Plan as are consistent therewith and to interpret or revoke any such rules (including, but not limited to, the determination
of whether or not any Restricted Stock Units have vested). All actions taken and all interpretations and determinations made by
the Administrator in good faith will be final and binding upon Participant, the Company and all other interested persons. Neither
the Administrator nor any person acting on behalf of the Administrator will be personally liable for any action, determination
or interpretation made in good faith with respect to the Plan or this Award Agreement.

 

22. Captions. Captions provided herein are for convenience
only and are not to serve as a basis for interpretation or construction of this Award Agreement.

 

23. Modifications to the Agreement. This Award Agreement
constitutes the entire understanding of the parties on the subjects covered. Participant expressly warrants that he or she is not
accepting this Award Agreement in reliance on any promises, representations, or inducementsother than those contained herein. Modifications
to this Award Agreement or the Plan can be made only in an express written contract executed by a duly authorized officer of the
Company. Notwithstanding anything to the contrary in the Plan or this Award Agreement, the Company reserves the right to revise
this Award Agreement as it deems necessary or advisable, in its sole discretion and without the consent of Participant, to comply
with Section 409A or to otherwise avoid imposition of any additional tax or income recognition under Section 409A in
connection to this Award of Restricted Stock Units.

 

24. Governing Law and Venue. This Award Agreement will
be governed by the laws of New York, without giving effect to the conflict of law principles thereof. For purposes of litigating
any dispute that arises under the Restricted Stock Units or this Award Agreement, the parties hereby submit to and consent to the
jurisdiction of the State of New York, and agree that such litigation will be conducted in the courts of New York, New York or
the federal courts for the United States for the Southern District of New York, and no other courts.

 

25. Agreement Severable. In the event that any provision
in this Award Agreement will be held invalid or unenforceable, such provision will be severable from, and such invalidity or unenforceability
will not be construed to have any effect on, the remaining provisions of this Award Agreement.

 

     

     

    

 

26. Amendment, Suspension or Termination of the Plan.
By accepting this Award, Participant expressly warrants that he or she has received Restricted Stock Units under the Plan, and
has received, read and understood a description of the Plan. Participant understands that the Plan is discretionary in nature and
may be amended, suspended or terminated by the Company at any time.

 

27. Entire Agreement. The Plan is incorporated herein
by reference. The Plan and this Award Agreement (including the exhibits referenced herein) constitute the entire agreement of the
parties with respect to the subject matter hereof and supersede in their entirety all prior undertakings and agreements of the
Company and Participant with respect to the subject matter hereof, and may not be modified adversely to the Participant’s
interest except by means of a writing signed by the Company and Participant.

 

28. Country Addendum. Notwithstanding any provisions
in this Award Agreement, the Restricted Stock Unit grant shall be subject to any special terms and conditions set forth in any
appendix to this Award Agreement for Participant’s country. Moreover, if Participant relocates to one of the countries included
in the Country Addendum, the special terms and conditions for such country will apply to Participant, to the extent the Company
determines that the application of such terms and conditions is necessary or advisable for legal or administrative reasons. The
Country Addendum constitutes part of this Award Agreement.

 

     

     

    

 

ALLIANCE MMA, INC.

2016 EQUITY INCENTIVE PLAN

RESTRICTED STOCK UNIT AGREEMENT

COUNTRY ADDENDUM

 

TERMS AND CONDITIONS

This Country Addendum includes additional terms and conditions
that govern the award of Restricted Stock Units under the Plan if Participant works in one of the countries listed below. If Participant
is a citizen or resident of a country (or is considered as such for local law purposes) other than the one in which he or she is
currently working or if Participant relocates to another country after receiving the Award of Restricted Stock Units, the Company
will, in its discretion, determine the extent to which the terms and conditions contained herein will be applicable to Participant.

Certain capitalized terms used but not defined in this Country
Addendum shall have the meanings set forth in the Plan and/or the Award Agreement to which this Country Addendum is attached.

 

NOTIFICATIONS

This Country Addendum also includes notifications relating to
exchange control and other issues of which Participant should be aware with respect to his or her participation in the Plan. The
information is based on the exchange control, securities and other laws in effect in the countries listed in this Country Addendum,
as of [DATE]. Such laws are often complex and change frequently. As a result, the Company strongly recommends that Participant
not rely on the notifications herein as the only source of information relating to the consequences of his or her participation
in the Plan because the information may be outdated when Participant vests in the Restricted Stock Units and acquires Shares, or
when Participant subsequently sell Shares acquired under the Plan.

 

In addition, the notifications are general in nature and may
not apply to Participant’s particular situation, and the Company is not in a position to assure Participant of any particular
result. Accordingly, Participant is advised to seek appropriate professional advice as to how the relevant laws in Participant’s
country may apply to Participant’s situation.

 

Finally, if Participant is a citizen or resident of a country
other than the one in which Participant is currently working (or is considered as such for local law purposes) or if Participant
moves to another country after receiving an Award of Restricted Stock Units, the information contained herein may not be applicable
to Participant.

 

     

     

    

 

ALLIANCE MMA, INC.

2016 EQUITY INCENTIVE PLAN

STOCK OPTION AGREEMENT

 

NOTICE OF STOCK OPTION GRANT

Unless otherwise defined herein, the terms defined in the Alliance
MMA, Inc. 2016 Equity Incentive Plan (the “Plan”) will have the same defined meanings in this Stock Option Agreement
including the Notice of Stock Option Grant (the “Notice of Grant”), the Terms and Conditions of Stock Option Grant,
and the appendices and exhibits attached thereto (all together, the “Award Agreement”).

 

	Name (“Participant”):	 	«Name»
	 	 
	Address:	 	«Address»
	 	 	«CityStateZip»

 

The undersigned Participant has been granted an Option to purchase
Common Stock of Alliance MMA, Inc. (the “Company”), subject to the terms and conditions of the Plan and this Award
Agreement, as follows:

 

	Date of Grant	 	«GrantDate»
	 	 
	Vesting Commencement Date	 	«VCD»
	 	 
	Number of Shares Granted	 	«Shares»
	 	 
	Exercise Price per Share	 	$«Purchase_Price»
	 	 
	Total Exercise Price	 	$«Purchase_Price»
	 	 
	Type of Option	 	____ Incentive Stock Option
	 	 
	 	 	____ Nonstatutory Stock Option
	 	 
	Term/Expiration Date	 	«GrantDate»

 

Vesting Schedule:

Subject to accelerated vesting as set forth below or in the
Plan, this Option will be exercisable, in whole or in part, in accordance with the following schedule:

 

[Insert Vesting Schedule, e.g.: Twenty-five percent (25%) of
the Shares subject to the Option shall vest on the one (1) year anniversary of the Vesting Commencement Date, and one forty-eighth
(1/48th) of the Shares subject to the Option shall vest each month thereafter on the same day of the month as the Vesting
Commencement Date (and if there is no corresponding day, on the last day of the month), subject to Participant continuing to be
a Service Provider through each such date.]

 

Termination Period:

 

This Option will be exercisable for three (3) months after
Participant ceases to be a Service Provider, unless such termination is due to Participant’s death or Disability, in which
case this Option will be exercisable for twelve (12) months after Participant ceases to be a Service Provider. Notwithstanding
the foregoing sentence, in no event may this Option be exercised after the Term/Expiration Date as provided above and may be subject
to earlier termination as provided in Section 14 of the Plan.

 

Participant acknowledges receipt of a copy of the Plan and represents
that he or she is familiar with the terms and provisions thereof, and hereby accepts this Award Agreement subject to all of the
terms and provisions thereof. Participant has reviewed the Plan and this Award Agreement in their entirety, has had an opportunity
to obtain the advice of counsel prior to executing this Award Agreement and fully understands all provisions of this Award Agreement.
Participant hereby agrees to accept as binding, conclusive and final all decisions or interpretations of the Administrator upon
any questions arising under the Plan or this Award Agreement. Participant further agrees to notify the Company upon any change
in the residence address indicated below.

 

     

     

    

 

	PARTICIPANT	 	 	 	ALLIANCE
    MMA, INC.
	 	 	 
	 	 	 	 	 
	Signature	 	 	 	By
	 	 	 
	«Name»

                                                                     
	 	 	 	 
	Print Name	 	 	 	Print Name
	 	 	 
	 	 	 	 	 
	 	 	 	 	Title
	 	 	 
	Address:	 	 	 	 
	 	 	 
	«Address»	 	 	 	 
	 	 	 
	«CityStateZip»	 	 	 	 

 

     

     

    

 

ALLIANCE MMA, INC.

2016 EQUITY INCENTIVE PLAN

STOCK OPTION AGREEMENT

 

TERMS AND CONDITIONS OF STOCK OPTION GRANT

 

1. Grant of Option. The Company hereby grants to the
individual (the “Participant”) named in the Notice of Stock Option Grant of this Award Agreement (the “Notice
of Grant”) an option (the “Option”) to purchase the number of Shares, as set forth in the Notice of Grant, at
the exercise price per Share set forth in the Notice of Grant (the “Exercise Price”), subject to all of the terms and
conditions in this Award Agreement and the Plan, which is incorporated herein by reference. Subject to Section 19(c) of the
Plan, in the event of a conflict between the terms and conditions of the Plan and the terms and conditions of this Award Agreement,
the terms and conditions of the Plan will prevail.

 

(a) For U.S. taxpayers, the Option will
be designated as either an Incentive Stock Option (“ISO”) or a Nonstatutory Stock Option (“NSO”). If designated
in the Notice of Grant as an ISO, this Option is intended to qualify as an ISO under Section 422 of the Internal Revenue Code
of 1986, as amended (the “Code”). However, if this Option is intended to be an Incentive Stock Option, to the extent
that it exceeds the $100,000 rule of Code Section 422(d) it will be treated as an NSO. Further, if for any reason this Option
(or portion thereof) will not qualify as an ISO, then, to the extent of such nonqualification, such Option (or portion thereof)
shall be regarded as a NSO granted under the Plan. In no event will the Administrator, the Company or any Parent or Subsidiary
or any of their respective employees or directors have any liability to Participant (or any other person) due to the failure of
the Option to qualify for any reason as an ISO.

 

(b) For non-U.S. taxpayers, the Option will
be designated as an NSO.

 

2. Vesting Schedule. Except as provided in Section 3,
the Option awarded by this Award Agreement will vest in accordance with the vesting provisions set forth in the Notice of Grant.
Shares scheduled to vest on a certain date or upon the occurrence of a certain condition will not vest in Participant in accordance
with any of the provisions of this Award Agreement, unless Participant will have been continuously a Service Provider from the
Date of Grant until the date such vesting occurs.

 

3. Administrator Discretion. The Administrator, in its
discretion, may accelerate the vesting of the balance, or some lesser portion of the balance, of the unvested Option at any time,
subject to the terms of the Plan. If so accelerated, such Option will be considered as having vested as of the date specified by
the Administrator.

 

4. Exercise of Option.

 

(a) Right to Exercise. This Option
may be exercised only within the term set out in the Notice of Grant, and may be exercised during such term only in accordance
with the Plan and the terms of this Award Agreement.

 

(b) Method of Exercise. This Option
is exercisable by delivery of an exercise notice (the “Exercise Notice”) in the form attached as Exhibit A or
in a manner and pursuant to such procedures as the Administrator may determine, which will state the election to exercise the Option,
the number of Shares in respect of which the Option is being exercised (the “Exercised Shares”), and such other representations
and agreements as may be required by the Company pursuant to the provisions of the Plan. The Exercise Notice will be completed
by Participant and delivered to the Company. The Exercise Notice will be accompanied by payment of the aggregate Exercise Price
as to all Exercised Shares together and of any Tax Obligations (as defined in Section 6(a)). This Option will be deemed to
be exercised upon receipt by the Company of such fully executed Exercise Notice accompanied by the aggregate Exercise Price.

 

5. Method of Payment. Payment of the aggregate Exercise
Price will be by any of the following, or a combination thereof, at the election of Participant:

(a) cash;

 

(b) check;

 

(c) consideration received by the Company
under a formal cashless exercise program adopted by the Company in connection with the Plan; or

 

(d) if Participant is a U.S. employee, surrender
of other Shares which have a Fair Market Value on the date of surrender equal to the aggregate Exercise Price of the Exercised
Shares, provided that accepting such Shares, in the sole discretion of the Administrator, will not result in any adverse accounting
consequences to the Company.

 

     

     

    

 

6. Tax Obligations.

 

(a) Participant acknowledges that, regardless
of any action taken by the Company or, if different, Participant’s employer (the “Employer”), the ultimate liability
for any tax and/or social insurance liability obligations and requirements in connection with the Option, including, without limitation,
(a) all federal, state, and local taxes (including the Participant’s Federal Insurance Contributions Act (FICA) obligation)
that are required to be withheld by the Company or the Employer or other payment of tax-related items related to Participant’s
participation in the Plan and legally applicable to Participant, (b) the Participant’s and, to the extent required by
the Company (or Employer), the Company’s (or Employer’s) fringe benefit tax liability, if any, associated with the
grant, vesting, or exercise of the Option or sale of Shares, and (c) any other Company (or Employer) taxes the responsibility
for which the Participant has, or has agreed to bear, with respect to the Option (or exercise thereof or issuance of Shares thereunder)
(collectively, the “Tax Obligations”), is and remains Participant’s responsibility and may exceed the amount
actually withheld by the Company or the Employer. Participant further acknowledges that the Company and/or the Employer (i) make
no representations or undertakings regarding the treatment of any Tax Obligations in connection with any aspect of the Option,
including, but not limited to, the grant, vesting or exercise of the Option, the subsequent sale of Shares acquired pursuant to
such exercise and the receipt of any dividends or other distributions, and (ii) do not commit to and are under no obligation
to structure the terms of the grant or any aspect of the Option to reduce or eliminate Participant’s liability for Tax Obligations
or achieve any particular tax result. Further, if Participant is subject to Tax Obligations in more than one jurisdiction between
the Date of Grant and the date of any relevant taxable or tax withholding event, as applicable, Participant acknowledges that the
Company and/or the Employer (or former employer, as applicable) may be required to withhold or account for Tax Obligations in more
than one jurisdiction. If Participant fails to make satisfactory arrangements for the payment of any required Tax Obligations hereunder
at the time of the applicable taxable event, Participant acknowledges and agrees that the Company may refuse to issue or deliver
the Shares.

 

(b) Tax Withholding. When the Option
is exercised, Participant generally will recognize immediate U.S. taxable income if Participant is a U.S. taxpayer. If Participant
is a non-U.S. taxpayer, Participant will be subject to applicable taxes in his or her jurisdiction. Pursuant to such procedures
as the Administrator may specify from time to time, the Company and/or Employer shall withhold the minimum amount required to be
withheld for the payment of Tax Obligations. The Administrator, in its sole discretion and pursuant to such procedures as it may
specify from time to time, may permit Participant to satisfy such Tax Obligations, in whole or in part (without limitation), if
permissible by applicable local law, by (a) paying cash, (b) electing to have the Company withhold otherwise deliverable
Shares having a Fair Market Value equal to the amount of such Tax Obligations, (c) withholding the amount of such Tax Obligations
from Participant’s wages or other cash compensation paid to Participant by the company and/or the Employer, (d) delivering
to the Company already vested and owned Shares having a Fair Market Value equal to such Tax Obligations, or (e) selling a
sufficient number of such Shares otherwise deliverable to Participant through such means as the Company may determine in its sole
discretion (whether through a broker or otherwise) equal to the amount of the Tax Obligations. To the extent determined appropriate
by the Company in its discretion, it will have the right (but not the obligation) to satisfy any Tax Obligations by reducing the
number of Shares otherwise deliverable to Participant. Further, if Participant is subject to tax in more than one jurisdiction
between the Date of Grant and a date of any relevant taxable or tax withholding event, as applicable, Participant acknowledges
and agrees that the Company and/or the Employer (and/or former employer, as applicable) may be required to withhold or account
for tax in more than one jurisdiction. If Participant fails to make satisfactory arrangements for the payment of any required Tax
Obligations hereunder at the time of the Option exercise, Participant acknowledges and agrees that the Company may refuse to honor
the exercise and refuse to deliver the Shares if such amounts are not delivered at the time of exercise.

 

(c) Notice of Disqualifying Disposition
of ISO Shares. If the Option granted to Participant herein is an ISO, and if Participant sells or otherwise disposes of any
of the Shares acquired pursuant to the ISO on or before the later of (i) the date two (2) years after the Date of Grant,
or (ii) the date one (1) year after the date of exercise, Participant will immediately notify the Company in writing
of such disposition. Participant agrees that Participant may be subject to income tax withholding by the Company on the compensation
income recognized by Participant.

 

(d) Code Section 409A. Under
Code Section 409A, an option that vests after December 31, 2004 (or that vested on or prior to such date but which was
materially modified after October 3, 2004) that was granted with a per share exercise price that is determined by the Internal
Revenue Service (the “IRS”) to be less than the fair market value of a share on the date of grant (a “Discount
Option”) may be considered “deferred compensation.” A Discount Option may result in (i) income recognition
by Participant prior to the exercise of the option, (ii) an additional twenty percent (20%) federal income tax, and (iii) potential
penalty and interest charges. The Discount Option may also result in additional state income, penalty and interest charges to Participant.
Participant acknowledges that the Company cannot and has not guaranteed that the IRS will agree that the per Share Exercise Price
of this Option equals or exceeds the Fair Market Value of a Share on the Date of Grant in a later examination. Participant agrees
that if the IRS determines that the Option was granted with a per Share Exercise Price that was less than the Fair Market Value
of a Share on the Date of Grant, Participant will be solely responsible for Participant’s costs related to such a determination.

 

     

     

    

 

7. Rights as Stockholder. Neither Participant nor any
person claiming under or through Participant will have any of the rights or privileges of a stockholder of the Company in respect
of any Shares deliverable hereunder unless and until certificates representing such Shares (which may be in book entry form) will
have been issued, recorded on the records of the Company or its transfer agents or registrars, and delivered to Participant (including
through electronic delivery to a brokerage account). After such issuance, recordation and delivery, Participant will have all the
rights of a stockholder of the Company with respect to voting such Shares and receipt of dividends and distributions on such Shares.

 

8. No Guarantee of Continued Service. PARTICIPANT ACKNOWLEDGES
AND AGREES THAT THE VESTING OF SHARES PURSUANT TO THE VESTING SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS A SERVICE PROVIDER
AT THE WILL OF THE COMPANY (OR THE EMPLOYER) AND NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED THIS OPTION OR ACQUIRING SHARES
HEREUNDER. PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES THAT THIS AWARD AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE
VESTING SCHEDULE SET FORTH HEREIN DO NOT CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS A SERVICE PROVIDER
FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND WILL NOT INTERFERE IN ANY WAY WITH PARTICIPANT’S RIGHT OR THE RIGHT
OF THE COMPANY (OR THE EMPLOYER) TO TERMINATE PARTICIPANT’S RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH OR WITHOUT
CAUSE.

 

9. Nature of Grant. In accepting the Option, Participant
acknowledges, understands and agrees that:

 

(a) the grant of the Option is voluntary
and occasional and does not create any contractual or other right to receive future grants of options, or benefits in lieu of options,
even if options have been granted in the past;

 

(b) all decisions with respect to future
option or other grants, if any, will be at the sole discretion of the Company;

 

(c) Participant is voluntarily participating
in the Plan;

 

(d) the Option and any Shares acquired under
the Plan are not intended to replace any pension rights or compensation;

 

(e) the Option and Shares acquired under
the Plan and the income and value of same, are not part of normal or expected compensation for purposes of calculating any severance,
resignation, termination, redundancy, dismissal, end-of-service payments, bonuses, long-service awards, pension or retirement or
welfare benefits or similar payments;

 

(f) the future value of the Shares underlying
the Option is unknown, indeterminable, and cannot be predicted with certainty;

 

(g) if the underlying Shares do not increase
in value, the Option will have no value;

 

(h) if Participant exercises the Option
and acquires Shares, the value of such Shares may increase or decrease in value, even below the Exercise Price;

 

(i) for purposes of the Option, Participant’s
engagement as a Service Provider will be considered terminated as of the date Participant is no longer actively providing services
to the Company or any Parent or Subsidiary (regardless of the reason for such termination and whether or not later found to be
invalid or in breach of employment laws in the jurisdiction where Participant is a Service Provider or the terms of Participant’s
employment or service agreement, if any), and unless otherwise expressly provided in this Award Agreement (including by reference
in the Notice of Grant to other arrangements or contracts) or determined by the Administrator, (i) Participant’s right
to vest in the Option under the Plan, if any, will terminate as of such date and will not be extended by any notice period (e.g.,
Participant’s period of service would not include any contractual notice period or any period of “garden leave”
or similar period mandated under employment laws in the jurisdiction where Participant is a Service Provider or Participant’s
employment or service agreement, if any, unless Participant is providing bona fide services during such time); and (ii) the
period (if any) during which Participant may exercise the Option after such termination of Participant’s engagement as a
Service Provider will commence on the date Participant ceases to actively provide services and will not be extended by any notice
period mandated under employment laws in the jurisdiction where Participant is employed or terms of Participant’s engagement
agreement, if any; the Administrator shall have the exclusive discretion to determine when Participant is no longer actively providing
services for purposes of his or her Option grant (including whether Participant may still be considered to be providing services
while on a leave of absence);

 

(j) unless otherwise provided in the Plan
or by the Company in its discretion, the Option and the benefits evidenced by this Award Agreement do not create any entitlement
to have the Option or any such benefits transferred to, or assumed by, another company nor to be exchanged, cashed out or substituted
for, in connection with any corporate transaction affecting the Shares; and

 

     

     

    

 

(k) the following provisions apply only if Participant is providing
services outside the United States:

 

(i)            the Option and the Shares subject to the Option are not
part of normal or expected compensation or salary for any purpose;

 

(ii)           Participant acknowledges and agrees that none of the
Company, the Employer, or any Parent or Subsidiary shall be liable for any foreign exchange rate fluctuation between Participant’s
local currency and the United States Dollar that may affect the value of the Option or of any amounts due to Participant pursuant
to the exercise of the Option or the subsequent sale of any Shares acquired upon exercise; and

 

(iii)          no claim or entitlement to compensation or damages
shall arise from forfeiture of the Option resulting from the termination of Participant’s engagement as a Service Provider
(for any reason whatsoever, whether or not later found to be invalid or in breach of employment laws in the jurisdiction where
Participant is a Service Provider or the terms of Participant’s employment or service agreement, if any), and in consideration
of the grant of the Option to which Participant is otherwise not entitled, Participant irrevocably agrees never to institute any
claim against the Company, any Parent, any Subsidiary or the Employer, waives his or her ability, if any, to bring any such claim,
and releases the Company, any Parent or Subsidiary and the Employer from any such claim; if, notwithstanding the foregoing, any
such claim is allowed by a court of competent jurisdiction, then, by participating in the Plan, Participant shall be deemed irrevocably
to have agreed not to pursue such claim and agrees to execute any and all documents necessary to request dismissal or withdrawal
of such claim.

 

10. No Advice Regarding Grant. The Company is not providing
any tax, legal or financial advice, nor is the Company making any recommendations regarding Participant’s participation in
the Plan, or Participant’s acquisition or sale of the underlying Shares. Participant is hereby advised to consult with his
or her own personal tax, legal and financial advisors regarding his or her participation in the Plan before taking any action related
to the Plan.

 

11. Data Privacy. Participant hereby explicitly
and unambiguously consents to the collection, use and transfer, in electronic or other form, of Participant’s personal data
as described in this Award Agreement and any other Option grant materials by and among, as applicable, the Employer, the Company
and any Parent or Subsidiary for the exclusive purpose of implementing, administering and managing Participant’s participation
in the Plan.

 

Participant understands that the Company and the Employer
may hold certain personal information about Participant, including, but not limited to, Participant’s name, home address
and telephone number, date of birth, social insurance number or other identification number, salary, nationality, job title, any
Shares or directorships held in the Company, details of all Options or any other entitlement to Shares awarded, canceled, exercised,
vested, unvested or outstanding in Participant’s favor (“Data”), for the exclusive purpose of implementing, administering
and managing the Plan.

 

Participant understands that Data will be transferred
to a stock plan service provider as may be selected by the Company in the future, which is assisting the Company with the implementation,
administration and management of the Plan. Participant understands that the recipients of the Data may be located in the United
States or elsewhere, and that the recipient’s country of operation (e.g., the United States) may have different data privacy
laws and protections than Participant’s country. Participant understands that if he or she resides outside the United States,
he or she may request a list with the names and addresses of any potential recipients of the Data by contacting his or her local
human resources representative. Participant authorizes the Company and any other possible recipients which may assist the Company
(presently or in the future) with implementing, administering and managing the Plan to receive, possess, use, retain and transfer
the Data, in electronic or other form, for the sole purposes of implementing, administering and managing Participant’s participation
in the Plan. Participant understands that Data will be held only as long as is necessary to implement, administer and manage Participant’s
participation in the Plan. Participant understands that if he or she resides outside the United States, he or she may, at any time,
view Data, request additional information about the storage and processing of Data, require any necessary amendments to Data or
refuse or withdraw the consents herein, in any case without cost, by contacting in writing his or her local human resources representative.
Further, Participant understands that he or she is providing the consents herein on a purely voluntary basis. If Participant does
not consent, or if Participant later seeks to revoke his or her consent, his or her engagement as a Service Provider and career
with the Employer will not be adversely affected; the only adverse consequence of refusing or withdrawing Participant’s consent
is that the Company would not be able to grant Participant Options or other equity awards or administer or maintain such awards.
Therefore, Participant understands that refusing or withdrawing his or her consent may affect Participant’s ability to participate
in the Plan. For more information on the consequences of Participant’s refusal to consent or withdrawal of consent, Participant
understands that he or she may contact his or her local human resources representative.

 

12. Address for Notices. Any notice to be given to the
Company under the terms of this Award Agreement will be addressed to the Company at Alliance MMA, Inc., 590 Madison Avenue, 21st
Floor, New York, New York 10022, or at such other address as the Company may hereafter designate in writing.

 

13. Non-Transferability of Option. This Option may not
be transferred in any manner otherwise than by will or by the laws of descent or distribution and may be exercised during the lifetime
of Participant only by Participant.

 

     

     

    

 

14. Successors and Assigns. The Company may assign any
of its rights under this Award Agreement to single or multiple assignees, and this Award Agreement shall inure to the benefit of
the successors and assigns of the Company. Subject to the restrictions on transfer herein set forth, this Award Agreement shall
be binding upon Participant and his or her heirs, executors, administrators, successors and assigns. The rights and obligations
of Participant under this Award Agreement may only be assigned with the prior written consent of the Company.

 

15. Additional Conditions to Issuance of Stock. If at
any time the Company will determine, in its discretion, that the listing, registration, qualification or rule compliance of the
Shares upon any securities exchange or under any state, federal or foreign law, the tax code and related regulations or
under the rulings or regulations of the United States Securities and Exchange Commission or any other governmental regulatory
body or the clearance, consent or approval of the United States Securities and Exchange Commission or any other governmental regulatory
authority is necessary or desirable as a condition to the purchase by, or issuance of Shares, to Participant (or his or her estate)
hereunder, such purchase or issuance will not occur unless and until such listing, registration, qualification, rule compliance,
clearance, consent or approval will have been completed, effected or obtained free of any conditions not acceptable to the Company.
Subject to the terms of the Award Agreement and the Plan, the Company shall not be required to issue any certificate or certificates
for Shares hereunder prior to the lapse of such reasonable period of time following the date of exercise of the Option as the Administrator
may establish from time to time for reasons of administrative convenience.

 

16. Language. If Participant has received this Award
Agreement or any other document related to the Plan translated into a language other than English and if the meaning of the translated
version is different than the English version, the English version will control.

 

17. Interpretation. The Administrator will have the power
to interpret the Plan and this Award Agreement and to adopt such rules for the administration, interpretation and application of
the Plan as are consistent therewith and to interpret or revoke any such rules (including, but not limited to, the determination
of whether or not any Shares subject to the Option have vested). All actions taken and all interpretations and determinations made
by the Administrator in good faith will be final and binding upon Participant, the Company and all other interested persons. Neither
the Administrator nor any person acting on behalf of the Administrator will be personally liable for any action, determination
or interpretation made in good faith with respect to the Plan or this Award Agreement.

 

18. Electronic Delivery and Acceptance. The Company may,
in its sole discretion, decide to deliver any documents related to Options awarded under the Plan or future options that may be
awarded under the Plan by electronic means or request Participant’s consent to participate in the Plan by electronic means.
Participant hereby consents to receive such documents by electronic delivery and agrees to participate in the Plan through any
on-line or electronic system established and maintained by the Company or a third party designated by the Company.

 

19. Captions. Captions provided herein are for convenience
only and are not to serve as a basis for interpretation or construction of this Award Agreement.

 

20. Agreement Severable. In the event that any provision
in this Award Agreement will be held invalid or unenforceable, such provision will be severable from, and such invalidity or unenforceability
will not be construed to have any effect on, the remaining provisions of this Award Agreement.

 

21. Amendment, Suspension or Termination of the Plan.
By accepting this Award, Participant expressly warrants that he or she has received an Option under the Plan, and has received,
read and understood a description of the Plan. Participant understands that the Plan is discretionary in nature and may be amended,
suspended or terminated by the Company at any time.

 

22. Governing Law and Venue. This Award Agreement will
be governed by the laws of New York, without giving effect to the conflict of law principles thereof. For purposes of litigating
any dispute that arises under this Option or this Award Agreement, the parties hereby submit to and consent to the jurisdiction
of the State of New York, and agree that such litigation will be conducted in the courts of New York, New York, or the federal
courts for the United States for the Southern District of New York, and no other courts, where this Option is made and/or to be
performed.

 

23. Country Addendum. Notwithstanding any provisions
in this Award Agreement, this Option shall be subject to any special terms and conditions set forth in any appendix to this Award
Agreement for Participant’s country (the “Country Addendum”). Moreover, if Participant relocates to one of the
countries included in the Country Addendum, the special terms and conditions for such country will apply to Participant, to the
extent the Company determines that the application of such terms and conditions is necessary or advisable for legal or administrative
reasons. The Country Addendum constitutes part of this Award Agreement.

 

     

     

    

 

24. Modifications to the Agreement. This Award Agreement
constitutes the entire understanding of the parties on the subjects covered. Participant expressly warrants that he or she is not
accepting this Award Agreement in reliance on any promises, representations, or inducements other than those contained herein.
Modifications to this Award Agreement or the Plan can be made only in an express written contract executed by a duly authorized
officer of the Company. Notwithstanding anything to the contrary in the Plan or this Award Agreement, the Company reserves the
right to revise this Award Agreement as it deems necessary or advisable, in its sole discretion and without the consent of Participant,
to comply with Code Section 409A or to otherwise avoid imposition of any additional tax or income recognition under Section 409A
of the Code in connection with the Option.

 

25. No Waiver. Either party’s failure to enforce
any provision or provisions of this Award Agreement shall not in any way be construed as a waiver of any such provision or provisions,
nor prevent that party from thereafter enforcing each and every other provision of this Award Agreement. The rights granted both
parties herein are cumulative and shall not constitute a waiver of either party’s right to assert all other legal remedies
available to it under the circumstances.

 

26. Tax Consequences. Participant has reviewed with its
own tax advisors the U.S. federal, state, local and foreign tax consequences of this investment and the transactions contemplated
by this Award Agreement. With respect to such matters, Participant relies solely on such advisors and not on any statements or
representations of the Company or any of its agents, written or oral. Participant understands that Participant (and not the Company)
shall be responsible for Participant’s own tax liability that may arise as a result of this investment or the transactions
contemplated by this Award Agreement.

 

     

     

    

 

ALLIANCE MMA, INC.

2016 EQUITY INCENTIVE PLAN

STOCK OPTION AGREEMENT

COUNTRY ADDENDUM

TERMS AND CONDITIONS

 

This Country Addendum includes additional terms and conditions
that govern the Option granted to Participant under the Plan if Participant works in one of the countries listed below. If Participant
is a citizen or resident of a country (or is considered as such for local law purposes) other than the one in which he or she is
currently working or if Participant relocates to another country after receiving the Option, the Company will, in its discretion,
determine the extent to which the terms and conditions contained herein will be applicable to Participant.

 

Certain capitalized terms used but not defined in this Country
Addendum shall have the meanings set forth in the Plan, the and/or the Award Agreement to which this Country Addendum is attached.

 

NOTIFICATIONS

 

This Country Addendum also includes notifications relating to
exchange control and other issues of which Participant should be aware with respect to his or her participation in the Plan. The
information is based on the exchange control, securities and other laws in effect in the countries listed in this Country Addendum,
as of [DATE]. Such laws are often complex and change frequently. As a result, the Company strongly recommends that Participant
not rely on the notifications herein as the only source of information relating to the consequences of his or her participation
in the Plan because the information may be outdated when Participant exercises the Option or sells Shares acquired under the Plan.

 

In addition, the notifications are general in nature and may
not apply to Participant’s particular situation, and the Company is not in a position to assure Participant of any particular
result. Accordingly, Participant is advised to seek appropriate professional advice as to how the relevant laws in Participant’s
country may apply to Participant’s situation.

 

Finally, if Participant is a citizen or resident of a country
other than the one in which Participant is currently working (or is considered as such for local law purposes) or if Participant
moves to another country after the Option is granted, the information contained herein may not be applicable to Participant.

 

     

     

    

 

EXHIBIT A

ALLIANCE MMA, INC.

2016 EQUITY INCENTIVE PLAN

EXERCISE NOTICE

590 Madison Avenue, 21st Floor

New York, New York 10022

Attention: Stock Administration

 

1.            Exercise of Option. Effective as of today,                     ,
        , the undersigned (“Purchaser”) hereby elects to purchase                 
shares (the “Shares”) of the Common Stock of Alliance MMA, Inc. (the “Company”) under and pursuant to the
2016 Equity Incentive Plan (the “Plan”) and the Stock Option Agreement, dated                     
and including the Notice of Grant, the Terms and Conditions of Stock Option Grant, and appendices and exhibits attached thereto
(the “Award Agreement”). The purchase price for the Shares will be $            ,
as required by the Award Agreement.

 

2.            Delivery of Payment. Purchaser herewith delivers
to the Company the full purchase price of the Shares and any Tax Obligations (as defined in Section 6(a) of the Award Agreement)
to be paid in connection with the exercise of the Option.

 

3.            Representations of Purchaser. Purchaser acknowledges
that Purchaser has received, read and understood the Plan and the Award Agreement and agrees to abide by and be bound by their
terms and conditions.

 

4.            Rights as Stockholder. Until the issuance (as
evidenced by the appropriate entry on the books of the Company or of a duly authorized transfer agent of the Company) of the Shares,
no right to vote or receive dividends or any other rights as a stockholder will exist with respect to the Shares subject to the
Option, notwithstanding the exercise of the Option. The Shares so acquired will be issued to Purchaser as soon as practicable after
exercise of the Option. No adjustment will be made for a dividend or other right for which the record date is prior to the date
of issuance, except as provided in Section 14 of the Plan.

 

5.            Tax Consultation. Purchaser understands that Purchaser
may suffer adverse tax consequences as a result of Purchaser’s purchase or disposition of the Shares. Purchaser represents
that Purchaser has consulted with any tax consultants Purchaser deems advisable in connection with the purchase or disposition
of the Shares and that Purchaser is not relying on the Company for any tax advice.

 

6.            Entire Agreement; Governing Law. The Plan and
Award Agreement are incorporated herein by reference. This Exercise Notice, the Plan and the Award Agreement constitute the entire
agreement of the parties with respect to the subject matter hereof and supersede in their entirety all prior undertakings and agreements
of the Company and Purchaser with respect to the subject matter hereof, and may not be modified adversely to the Purchaser’s
interest except by means of a writing signed by the Company and Purchaser. This agreement is governed by the internal substantive
laws, and choice of law rules, of New York.

 

	Submitted by:	 	 	Accepted by:
	 	 	 
	PURCHASER	 	 	ALLIANCE MMA, INC.
	 	 	 
	 	 	 	 
	Signature	 	 	By
	 	 	 
	 	 	 	 
	Print Name	 	 	Its
	 	 	 
	Address:	 	 	 
	 	 	 
	 	 	 	 
	 	 	 
	 	 	 	 
	 	 	 	Date ReceivedExhibit 10.2

 

ASSET PURCHASE AGREEMENT

 

THIS ASSET PURCHASE
AGREEMENT (the “Agreement”), dated as of February 23, 2016 (the “Effective Date”), is entered
into by and among CAGETIX LLC, a Nebraska limited liability company (“Seller”), Jay Schneider, an individual
and resident of the State of Nebraska (the “Selling Member”), and ALLIANCE MMA, INC., a Delaware corporation
(“Buyer”).

 

WHEREAS, Seller operates
a mixed martial arts online ticketing business (the “Business”); and

 

WHEREAS, the Buyer
desires to purchase the assets of Seller and approximately six other companies (the “Target Companies”) primarily
engaged in the business of promoting and conducting mixed martial arts events throughout the United States or providing services
related to such events; and

 

WHEREAS, the closing
of the acquisition of the assets of the Target Companies, including the closing of the transactions contemplated by this Agreement
(collectively, the “Target Company Transactions”) will occur substantially contemporaneously with the consummation
of an initial underwritten public offering of Buyer’s common stock (as more particularly defined herein, the “IPO”);
and

 

WHEREAS, the IPO and
the Target Company Transactions will be described in a Registration Statement on Form S-1 of the Buyer (the “Registration
Statement”) that will be filed with the Securities and Exchange Commission (“Commission”) pursuant
to the Securities Act of 1933, as amended, and the rules and regulations thereunder (“Securities Act”);

 

WHEREAS, the Selling
Member owns all of the issued and outstanding equity interests of Seller; and

 

WHEREAS, the Selling
Member and the Seller wish to provide for the sale of substantially all of the assets and property rights now owned and held by
the Seller that are used or usable in the Business to the Buyer on the terms and conditions set forth in this Agreement.

 

NOW, THEREFORE, in
consideration of the premises and mutual covenants, agreements and provisions herein contained, the parties hereto, intending to
be legally bound, hereby agree as follows:

 

ARTICLE 1

DEFINITIONS

 

1.1           Definitions.
The following terms have the following meanings when used herein:

 

“Accounts Receivable”
has the meaning set forth in Section 2.1(b).

 

    	 	1	 

     

    

 

“Action” means any claim,
action, suit, arbitration, inquiry, proceeding or investigation that is pending by or before any Governmental Authority.

 

“Affiliate” shall mean
a Person that directly, or indirectly through one or more intermediaries, controls or is controlled by, or is under common control
with, the Person specified. For purposes of this definition, the terms “control,” “controlled by” and “under
common control with” shall mean the possession, directly or indirectly, of the power to direct or cause the direction of
the management or policies of such Person and, in the case of an entity, shall require (i) in the case of a corporate entity,
direct or indirect ownership of at least a majority of the securities having the right to vote for the election of directors, and
(ii) in the case of a non-corporate entity, direct or indirect ownership of at least a majority of the equity interests with
the power to direct the management and policies of such non-corporate entity.

 

“Agreement” means this
Asset Purchase Agreement, including all Schedules and Exhibits hereto, as it may be amended from time to time in accordance with
its terms.

 

“Assignment and Assumption Agreement”
means the Assignment and Assumption Agreement in substantially the form attached hereto as Exhibit A.

 

“Assumed Contracts”
has the meaning set forth in Section 2.1(d).

 

“Assumed Liabilities”
has the meaning set forth in Section 2.3.

 

“Bill of Sale, Conveyance and
Assignment” means the Bill of Sale, Conveyance and Assignment in substantially the form attached hereto as Exhibit B.

 

“Business” has the meaning
set forth in the Recitals.

 

“Business Day” means
any day of the year on which national banking institutions in New York are open to the public for conducting business and are not
required or authorized to close.

 

“Business Employees”
has the meaning set forth in Section 5.17.

 

“Buyer” has the meaning
set forth in the preamble hereto.

 

“Claim” has the meaning
set forth in Section 10.4.

 

“Claim Notice” has the
meaning set forth in Section 10.4.

 

“Claimed Amount” has
the meaning set forth in Section 10.4.

 

    	 	2	 

     

    

 

“Closing” means the
closing of the purchase and sale of the Purchased Assets contemplated by this Agreement which shall occur substantially concurrently
with the closing of the IPO.

 

“Closing Date” means
the date set forth in Section 4.1.

 

“Code” has the meaning
set forth in Section 3.4.

 

“Collateral Sources”
has the meaning set forth in Section 10.5(c).

 

“Commission” means the
U.S. Securities and Exchange Commission.

 

“Common Stock” means
the common stock of Buyer $0.001 par value per share.

 

“Confidential Information”
has the meaning set forth in Section 12.3.

 

“Employee Plan” has
the meaning set forth In Section 5.16.

 

“Encumbrance” shall
mean any interest, consensual or otherwise, in property, whether real, personal or mixed property or assets, tangible or intangible,
securing an obligation owed to, or a claim by a third Person, or otherwise evidencing an interest of a Person other than the owner
of the property, whether such interest is based on common law, statute or contract, and including, but not limited to, any security
interest, security title or lien arising from a mortgage, recordation of abstract of judgment, deed of trust, deed to secure debt,
encumbrance, restriction, charge, covenant, claim, exception, encroachment, easement, right of way, license, permit, pledge, conditional
sale, option trust (constructive or otherwise) or trust receipt or a lease, consignment or bailment for security purposes and other
title exceptions and encumbrances affecting the property.

 

“Equipment” has the
meaning set forth in Section 2.1(c).

 

“Excluded Assets” has
the meaning set forth in Section 2.2.

 

“Executive Employment Agreement”
means the Executive Employment Agreement entered into by and between Buyer and the Selling Member in substantially the form attached
hereto as Exhibit C.

 

“Final Purchase Price Allocation”
has the meaning set forth in Section 3.4.

 

“Governmental Authority”
means any government or governmental or regulatory, judicial or administrative, body thereof, or political subdivision thereof,
whether foreign, federal, state, national, supranational or local, or any agency, instrumentality or authority thereof, or any
court or arbitrator (public or private).

 

“Gross Profit” has the
meaning set forth in Section 3.2.

 

    	 	3	 

     

    

 

“Indemnified Person”
has the meaning set forth in Section 10.3(a).

 

“Indemnifying Person”
has the meaning set forth in Section 10.3(a).

 

“Intellectual Property Rights”
means all intellectual property and other proprietary rights, protected or protectable, under the laws of the United States or
any political subdivision thereof, including, without limitation (i) copyrights; (ii) all computer software, trade secrets
and market and other data, inventions, discoveries, devices, processes, designs, techniques, ideas, know-how and other proprietary
information, whether or not reduced to practice, and rights to limit the use or disclosure of any of the foregoing by any Person;
(iii) all domestic and foreign patents and the registrations, applications, renewals, extensions, divisional applications
and continuations (in whole or in part) thereof; (iv) trade names, trade dress, trademarks, service marks, logos, brand names and
other identifiers together with all goodwill associated therewith; and (v) and all rights and causes of action for infringement,
misappropriation, misuse, dilution or unfair trade practices associated with (i) through (iv) above.

 

“Intellectual Property Transfer
Agreement” means the Intellectual Property Transfer Agreement in substantially the form attached hereto as Exhibit D.

 

“Inventory” has the
meaning set forth in Section 2.1(h).

 

“IPO” means an underwritten
public offering of shares of Common Stock or other equity interests which generates cash proceeds sufficient to close on the Target
Company Transactions pursuant to which the Common Stock or other equity interests will be listed or quoted on a Trading Market.

 

“IPO Price” means the
price to the public reflected in the prospectus of the Buyer relating to the IPO that is first filed by the Buyer with the Commission
pursuant to Rule 424(b) promulgated under the Securities Act.

 

“Law” means any federal,
state, local or foreign law, statute, code, ordinance, rule or regulation (including rules of any self-regulatory organization).

 

“Liability” has the
meaning set forth in Section 2.3.

 

“Lock-Up Agreement”
means that certain Lock-Up Agreement entered into by and among Selling Member, the Buyer and the underwriters participating in
the IPO in substantially the form executed by each Person serving as an officer, director or 1% shareholder of Buyer or being issued
shares of Common Stock in connection with the Target Company Transactions restricting the sale, transfer (other than for estate
planning purposes), or other disposition of Common Stock held by such Person for a period of 180 days from the Closing Date.

 

“Losses” has the meaning
set forth in Section 10.4.

 

    	 	4	 

     

    

 

“Most Recent Financial Statements”
has the meaning set forth in Section 5.14.

 

“Non-Competition and Non-Solicitation
Agreement” means that certain Non-Competition and Non-Solicitation Agreement in substantially the form attached hereto
as Exhibit E.

 

“Order” shall mean any:
(a) order, judgment, injunction, edict, decree, ruling, pronouncement, determination, decision, opinion, verdict, sentence, subpoena,
writ or award issued, made, entered, rendered or otherwise put into effect by or under the authority of any court or other Governmental
Authority; or (b) agreement with any Governmental Authority entered into in connection with any Proceeding.

 

“Other Agreements” means,
collectively, the Assignment and Assumption Agreement, the Bill of Sale, Conveyance and Assignment, the Intellectual Property Transfer
Agreement, the Non-Competition and Non-Solicitation Agreement, and the Executive Employment Agreement.

 

“Permits” means all
material permits, licenses, franchises and other authorizations of any Governmental Authority possessed by or granted to Seller
in connection with the Business.

 

“Permitted Encumbrances”
means (i) Encumbrances set forth on Schedule 2.1, (ii) the Assumed Liabilities and any Encumbrances securing the same, (iii) any
Encumbrance in favor of a Person claiming by or through Buyer, (iv) any Encumbrance which will be released at Closing, and (v)
the lien for ad valorem taxes not yet due or payable.

 

“Person” means any individual,
corporation, partnership, limited partnership, joint venture, limited liability company, trust or unincorporated organization,
governmental entity, government or any agency or political subdivision thereof.

 

“Proceeding” shall mean
any action, suit, litigation, arbitration, proceeding (including any civil, criminal, administrative, investigative or appellate
proceeding and any informal proceeding), prosecution, contest, hearing, inquiry, inquest, audit, examination or investigation commenced,
brought, conducted or heard by or before, or otherwise involving, any Governmental Authority.

 

“Purchase Price” has
the meaning set forth in Section 3.1.

 

“Purchased Assets” has
the meaning set forth in Section 2.1.

 

“Registration Statement”
has the meaning set forth in the recitals.

 

“Seller” has the meaning
set forth in the preamble hereto.

 

“Target Companies” has
the meaning set forth in the recitals.

 

    	 	5	 

     

    

 

“Target Company Transactions”
has the meaning set forth in the recitals.

 

“Trading Market” means
the following markets or exchanges on which the Common Stock is listed or quoted for trading on the date in question: the American
Stock Exchange, the Nasdaq Capital Market, the Nasdaq Global Market, the Nasdaq Global Select Market, the New York Stock Exchange
or the OTC Bulletin Board.

 

“Taxes” shall mean all
taxes, charges, fees, duties, levies or other assessments, including, without limitation, income, gross receipts, net proceeds,
ad valorem, turnover, real and personal property (tangible and intangible), sales, use, franchise, excise, value added, goods and
services, license, payroll, unemployment, environmental, customs duties, capital stock, disability, stamp, leasing, lease, user,
transfer, fuel, excess profits, occupational and interest equalization, windfall profits, severance and employees’ income
withholding, social security and similar employment taxes or any other taxes imposed by the United States or any other foreign
country or by any state, municipality, subdivision or instrumentality of the Unites States or of any other foreign country or by
any other tax authority, including all applicable penalties and interest, and such term shall include any interest, penalties or
additions to tax attributable to such taxes.

 

“Third Party Claim”
has the meaning set forth in Section 10.3(a).

 

“Third-Party Claim Notice”
has the meaning set forth in Section 10.3(a).

 

“Transferred Intellectual Property”
has the meaning set forth in Section 2.1(k).

 

“Unaudited Financial Statements”
has the meaning set forth in Section 5.14.

 

“U.S. GAAP” means U.S.
Generally Accepted Accounting Principles.

 

“1060 Forms” has the
meaning set forth in Section 3.4.

 

ARTICLE 2

PURCHASE AND SALE

 

2.1           Agreements
to Purchase and Sell. Subject to the terms and conditions contained herein, at the Closing, Seller shall sell, transfer, convey,
assign and deliver to Buyer, and Buyer shall purchase and accept from Seller, free and clear from all Encumbrances (except the
Permitted Encumbrances), all of Seller’s right, title and interest in and to all of the properties, assets, and other rights
of every kind and nature, whether tangible or intangible, real or personal, owned, leased, licensed or otherwise held by Seller
as of the Closing, in each case to the extent primarily relating to or used in the Business regardless of where such assets are
located (collectively, the “Purchased Assets”), including but not limited to the following:

 

(a)          all
cash;

 

    	 	6	 

     

    

 

(b)          all
accounts receivable, notes and notes receivable and other receivables (whether or not billed) relating to the Business (collectively,
the “Accounts Receivable”);

 

(c)          all
furniture, fixtures, and other equipment and other tangible personal property (excluding Inventory) of the Business (collectively,
the “Equipment”), including such Equipment identified on Schedule 2.1(c), and all transferrable warranties and
guarantees, if any, express or implied, existing for the benefit of Seller in connection with the Equipment;

 

(d)          all
contracts and agreements of Seller including, without limitation, leases, licenses, sponsorship agreements, agreements with fighters
and managers, employment agreements, non-competition and non-solicitation agreements, agreements with event venues, open quotations
and bids from or to Seller’s suppliers, customers or potential customers, and other agreements, whether oral or written,
relating to or used in the Business, including those identified on Schedule 2.1(d) (collectively, the “Assumed Contracts”);

 

(e)          all
rights under the all leases and subleases of real property relating to or used in the Business and listed on Schedule 2.1(e) (“Real
Estate Leases”);

 

(f)          all
deposits, prepayments and prepaid expenses or other similar current assets used in the Business;

 

(g)          all
transferable approvals, authorizations, certifications, consents, variances, permissions, licenses and Permits to or from, or filings,
notices or recordings to or with, any Governmental Authority used in the Business;

 

(h)          all
inventory, including all raw materials, work-in-process, finished goods, packaging materials, office supplies, maintenance supplies,
spare parts and similar items used or intended for use in connection with the Business (“Inventory”);

 

(i)          all
leasehold improvements constructed by Seller or provided by landlords for Seller, subject to the rights and obligations under the
Real Estate Leases;

 

(j)          all
sales and marketing information, including all customer records and sales history with respect to customers (including invoices),
sales and marketing records, price lists, documents, correspondence, studies, reports, and all other books, ledgers, files, and
records of every kind, tangible data, customer lists (including appropriate contact information), vendor and supplier lists, service
provider lists, promotional literature and advertising materials, catalogs, data books and records, of the Seller, relating to
the Business;

 

 (k)          all
Intellectual Property Rights related to the Business, including the goodwill of the business related thereto (collectively, the
“Transferred Intellectual Property”);

 

    	 	7	 

     

    

 

(l)          all
records, reports and information files of Seller relating to the Business (including business development and development history
files);

 

(m)          all
claims, warranties, guarantees, refunds, causes of action, defenses, counterclaims, rights of recovery, rights of set-off and rights
of recoupment of every kind and nature (including rights to insurance proceeds) related to the Business, received after the Closing
Date with respect to damage, non-conformance of or loss to the Purchased Assets, except for any of the foregoing to the extent
they arise under the Excluded Assets;

 

(n)          to
the extent transferable, all telephone and facsimile numbers and Internet domain addresses, in each case related to the Purchased
Assets, including, without limitation, those described on Schedule 2.1 (n);

 

(o)          all
other assets used in connection with the Business and not retained by Seller pursuant to Section 2.2.

 

2.2           Excluded
Assets. Notwithstanding anything to the contrary in this Agreement, Seller shall not sell, transfer or assign, and Buyer shall
not purchase or otherwise acquire, the following assets of Seller (such assets being collectively referred to hereinafter as the
“Excluded Assets”):

 

(a)          all
rights of Seller arising under this Agreement, the Other Agreements or from the consummation of the transactions contemplated hereby
or thereby;

 

(b)          all
corporate minute books, stock records and Tax returns (including all work papers relating to such Tax returns) of Seller and such
other similar corporate books and records of Seller as may exist on the Closing Date;

 

(c)          all
claims and rights to refunds of Taxes paid by or on behalf of Seller;

 

(d)          all
assets of any employee benefit plan, arrangement, or program maintained or contributed to by Seller;

 

(e)all licenses
and approvals of any Governmental Authority related to the Business that are personal to Seller and non-transferrable;

 

(f)          all
employee, personnel and other records that Seller is required by Law to retain in its possession;

 

(g)          all
capital stock held in treasury;

 

(h)          notes
receivable from employees or shareholders of Seller; and

 

(i)          the
items set forth on Schedule 2.2.

 

    	 	8	 

     

    

 

2.3           Liabilities
of Seller; Assumed Liabilities. Buyer is not assuming and shall not be held responsible for nor shall be required to assume
or be obligated to pay, discharge or perform, any debts, taxes, adverse claims, obligations or liabilities of Seller of any kind
or nature or at any time existing or asserted, whether fixed, contingent or otherwise, whether in connection with the Purchased
Assets, the Business or otherwise and whether arising before or after the consummation of the transactions contemplated by this
Agreement, or bear any cost or charge with respect thereto, including without limitation, any accounts or notes payable, Taxes,
warranty or personal injury claims accrued prior to the Closing, commissions, union contracts, unemployment contracts, profit sharing,
retirement, pension, bonus, hospitalization, vacation or other employee benefits or any employment or old-age benefits relating
to the employees of Seller. Notwithstanding the foregoing, on the Closing Date, Buyer shall assume and agrees to timely pay, perform
and discharge the following Liabilities of Seller (collectively referred to as the “Assumed Liabilities”):

 

(a)          all
Liabilities and all obligations arising after the Closing Date under the Assumed Contracts, other than any Liability arising out
of or relating to a breach of any Assigned Contract that occurred prior to the Closing Date; and

 

(b)          all
Liabilities or other claims related to the Business, that arise from acts performed by Buyer after the Closing Date or that arise
from ownership and operation of the Purchased Assets and Business after the Closing Date.

 

For purposes of this
Agreement, “Liability” means any debt, obligation, duty or liability of any nature (including unknown, undisclosed,
unmatured, unaccrued, unasserted, contingent, indirect, conditional, implied, vicarious, derivative, joint, several or secondary
liability), regardless of whether such debt, obligation, duty or liability would be required to be disclosed on a balance sheet
prepared in accordance with U.S. GAAP and regardless of whether such debt, obligation, duty or liability is immediately due and
payable.

 

2.4           Procedures
for Purchased Assets not Transferable. If any property or other rights included in the Purchased Assets are not assignable
or transferable either by virtue of the provisions thereof or under applicable law without the consent of some third party or parties,
Seller shall use its commercially reasonable efforts to obtain such consents after the execution of this Agreement, but prior to
the Closing, and Buyer shall use its commercially reasonable efforts to assist in that endeavor. If any such consent cannot be
obtained prior to the Closing and the Closing occurs, this Agreement, the Other Agreements and the related instruments of transfer
shall not constitute an assignment or transfer of the Purchased Asset regarding which such consent was not obtained and Buyer shall
not assume Seller’s obligations with respect to such Purchased Asset, but Seller shall use its commercially reasonable efforts
to obtain such consent as soon as reasonably possible after the Closing or otherwise obtain for Buyer the practical benefit of
such property or rights and Buyer shall use its commercially reasonable efforts to assist in that endeavor. For purposes of this
Section 2.4 only and not for the purposes of the rest of this Agreement, commercially reasonable efforts shall not include
any requirement of either party to expend money, commence any litigation or offer or grant any accommodation (financial or otherwise)
to any third party.

 

    	 	9	 

     

    

 

ARTICLE 3

PURCHASE PRICE

 

3.1           Purchase
Price. The purchase price (“Purchase Price”) for the Purchased Assets shall be $325,000, subject to the
Earn Out adjustment pursuant to Section 3.2.

 

3.2Adjustments to Purchase Price.
To the extent the Gross Profit generated from the Purchased Assets exceeds $100,000 for the full calendar year following the Closing,
the Purchase Price will be adjusted upward proportionately such that each additional dollar of Gross Profit in excess of $100,000
will increase the Purchase Price by seven (7) dollars (the “Earn Out”). The Earn Out will be computed by the
Company and confirmed by its accountants in the quarter following the full calendar year following the Closing. The methodology
(including allocations of corporate revenue and expenses to the Purchased Assets and the Business) for determining the Earn Out
will be consistently applied by Buyer to each of the Target Companies. Buyer will apply an allocation of any corporate revenues
that are generated in whole or in part by the Purchased Assets or the Business to the Purchased Assets and the Business, and such
allocation shall be commercially reasonable and proportionate in relation to the other Target Companies. The Earn Out will be paid
to the Seller in shares of Common Stock valued at the lesser of (i) the IPO Price and (ii) the trailing 20 day VWAP for the Common
Stock on the Trading Market as reported by Bloomberg, L.P. as of the date Buyer reports its quarterly report on Form 10-Q for the
quarter following the full calendar year following the Closing. As used in this Agreement and the Other Agreements, “Gross
Profit” means total revenue minus the cost of revenue as determined by US GAAP, consistently applied. THE SELLER ACKNOWLEDGES
THAT HIS SALARY WILL BE DEEMED AN EXPENSE OF THE BUSINESS AND SHALL BE INCLUDED IN COST OF REVENUE FOR PURPOSES OF DETERMINING
THE EARN OUT.

 

3.3           Payment
of Purchase Price. The Purchase Price shall be paid at the Closing by delivery:

 

(a)          to
Seller of $150,000 in cash; and

 

(b)          to
Seller of the number of shares of Common Stock (rounded to the nearest whole number) equal to $175,000 divided by the IPO Price.

 

    	 	10	 

     

    

 

3.4           Allocation
of Purchase Price.         The Purchase Price shall be allocated among
the Purchased Assets and the Assumed Liabilities in accordance with Schedule 3.4 (the “Final Purchase Price Allocation”),
which has been prepared in accordance with the rules under Section 1060 of the Internal Revenue Code of 1986, as amended (the “Code”).
To the extent the Purchase Price is adjusted under Section 3.2, the parties shall adjust the Final Purchase Price Allocation consistent
with Schedule 3.4 and the rules under Section 1060 of the Code to reflect such adjustment to the Purchase Price. The parties recognize
that the Purchase Price does not include Buyer’s acquisition expenses and that Buyer will allocate such expenses appropriately.
The parties agree to act in accordance with the computations and allocations contained in the Final Purchase Price Allocation in
any relevant Tax returns or filings (including any forms or reports required to be filed pursuant to Section 1060 of the Code or
any provisions of local, state and foreign law (“1060 Forms”)), and to cooperate in the preparation of any 1060
Forms and to file such 1060 Forms in the manner required by applicable law. Neither Buyer nor Seller shall take any position (whether
in audits, Tax returns, or otherwise) that is inconsistent with the Final Purchase Price Allocation unless required to do so by
applicable law.

 

ARTICLE 4

CLOSING

 

4.1           Closing
Date. The Closing shall take place substantially concurrently with the closing of the IPO (such date, the “Closing
Date”) at a place and location to be agreed upon between Buyer and Seller, subject to the satisfaction or waiver of each
of the conditions set forth in Article 8.

 

4.2           Transactions
at Closing. At the Closing, subject to the terms and conditions hereof:

 

(a)          Transfer
of Purchased Assets and Seller’s Closing Deliveries. Seller shall transfer and convey or cause to be transferred and
conveyed to Buyer all of the Purchased Assets and Seller and Buyer shall execute and Seller shall deliver to Buyer each of the
Other Agreements and such other good and sufficient instruments of transfer and conveyance as shall be necessary to vest in Buyer
title to all of the Purchased Assets or as shall be reasonably requested by the Buyer. The Seller shall also deliver to Buyer the
Seller Officer’s Certificate required by Section 8.2(b) and all other documents required to be delivered by Seller at
Closing pursuant hereto.

 

(b)          Payment
of Purchase Price, Assumption of Assumed Liabilities and Buyer’s Closing Deliveries. In consideration for the transfer
of the Purchased Assets and other transactions contemplated hereby Buyer shall deliver the Purchase Price to the Seller and shall
execute and deliver to Seller the Bill of Sale, Conveyance and Assignment and the Assignment and Assumption Agreement, whereby
Buyer assumes the Assumed Liabilities, and each of the Other Agreements, as well as the Buyer Officer’s Certificate required
by Section 8.1(b) and all other documents required to be delivered by Buyer at Closing pursuant hereto or as shall be reasonably
requested by Seller.

 

(c)          Notification
of transfer of Purchased Assets. At or before the Closing, Seller will notify all parties to the contracts specified on Schedule 5.7
hereto of the transfer of the Purchased Assets to Buyer and provide copies of such notices to Buyer.

 

    	 	11	 

     

    

 

ARTICLE 5

REPRESENTATIONS AND WARRANTIES OF SELLER
AND THE SELLING MEMBER

 

Seller and the Selling Member, jointly
and severally, represent and warrant to Buyer as follows:

 

5.1           Organization.
Seller is a corporation duly organized and validly existing in good standing under the laws of the State of Nebraska, duly qualified
to transact business as a foreign entity in such jurisdictions where the nature of its Business makes such qualification necessary,
except as to jurisdictions where the failure to qualify would not reasonably be expected to have a material adverse effect on the
Business of the Seller or the Purchased Assets, and has all requisite corporate power and authority to own, lease and operate the
Purchased Assets and to carry on its Business, as now being conducted.

 

5.2           Due
Authorization.

 

(a)          Seller
has full corporate power and authority to execute, deliver and perform its obligations under this Agreement and the Other Agreements,
and the execution and delivery of this Agreement and the Other Agreements and the performance of all of its obligations hereunder
and thereunder has been duly and validly authorized and approved by all necessary corporate action of the Seller, including approval
of this Agreement and the Other Agreements by the board of directors of the Seller.

 

(b)          Subject
to obtaining any consents of Persons listed on Schedule 5.7, the signing, delivery and performance of this Agreement and the Other
Agreements by Seller is not prohibited or limited by, and will not result in the breach of or a default under, or conflict with
any obligation of Seller with respect to the Purchased Assets under (i) any provision of its certificate of incorporation,
by-laws or other organizational documentation of Seller, (ii) any material agreement or instrument to which Seller is a party
or by which it or its properties are bound, (iii) any authorization, judgment, order, award, writ, injunction or decree of
any Governmental Authority which breach, default or conflict would have a material adverse effect on the Business or Purchased
Assets or Seller’s ability to consummate the transactions contemplated hereby, or (iv) any applicable law, statute,
ordinance, regulation or rule which breach, default or conflict would have a material adverse effect on the Business or Purchased
Assets or Seller’s ability to consummate the transactions contemplated hereby, and, will not result in the creation or imposition
of any Encumbrance on any of the Purchased Assets. This Agreement has been, and on the Closing Date the Other Agreements will have
been, duly executed and delivered by Seller and constitutes, or, in the case of the Other Agreements, will constitute, the legal,
valid and binding obligation of Seller, enforceable against Seller in accordance with their respective terms, except as enforceability
may be limited or affected by applicable bankruptcy, insolvency, moratorium, reorganization or other laws of general application
relating to or affecting creditors’ rights generally.

 

    	 	12	 

     

    

 

5.3           Equipment
and other Purchased Assets. Other than as set forth on Schedule 5.3, the Equipment and other Purchased Assets owned by, in
the possession of, or used by Seller, in connection with the Business is in good condition and repair, ordinary wear and tear excepted,
and is usable in the ordinary course of business.

 

5.4           Title.
Other than as set forth on Schedule 5.4, the Purchased Assets are owned legally and beneficially by Seller with good and transferable
title thereto, free and clear of all Encumbrances other than Permitted Encumbrances. At the Closing, Buyer will receive legal and
beneficial title to all of the Purchased Assets, free and clear of all Encumbrances, except for the Permitted Encumbrances and
Assumed Liabilities, and subject to obtaining any consents of Persons listed on Schedule 5.7.

 

5.5           Intellectual
Property. Identified on Schedule 5.5 is a complete and accurate list of all Intellectual Property Rights used by Seller in
the Business. Except as set forth on Schedule 5.5, the Transferred Intellectual Property is owned free and clear of all Encumbrances
or has been duly licensed for use by Seller and all pertinent licenses and their respective material terms are set forth on Schedule
5.5. Except as set forth on Schedule 5.5, the Transferred Intellectual Property is not the subject of any pending adverse claim
or, to Seller’s knowledge, the subject of any threatened litigation or claim of infringement or misappropriation. Except
as set forth on Schedule 5.5, the Seller has not violated the terms of any license pursuant to which any part of the Transferred
Intellectual Property has been licensed by the Seller. To Seller’s knowledge, except as set forth on Schedule 5.5, the Transferred
Intellectual Property does not infringe on any Intellectual Property Rights of any third party. To the Seller’s knowledge
the Transferred Intellectual Property together with the rights granted under the Trademark License Agreement constitutes all of
the Intellectual Property Rights necessary to conduct the Business as presently conducted. Except as set forth on Schedule 5.5,
the Transferred Intellectual Property will continue to be available for use by Buyer from and after the Closing at no additional
cost to Buyer.

 

5.6           Litigation.
Except as set forth on Schedule 5.6, there is no suit (at law or in equity), claim, action, judicial or administrative proceeding,
arbitration or governmental investigation now pending or, to the best knowledge of Seller threatened, (i) arising out of or relating
to any aspect of the Business, or any part of the Purchased Assets, (ii) concerning the transactions contemplated by this Agreement,
or (iii) involving Seller, its shareholders, or the officers, directors or employees of Seller in reference to actions taken by
them in the conduct of any aspect of the Business.

 

5.7           Consents.
Except as set forth on Schedule 5.7, no notice to, filing with, authorization of, exemption by, or consent of any Person is
required for Seller to consummate the transactions contemplated hereby.

 

5.8           Brokers,
Etc. No broker or investment banker acting on behalf of Seller or under the authority of Seller is or will be entitled to any
broker’s or finder’s fee or any other commission or similar fee directly or indirectly from Seller or Buyer in connection
with any of the transactions contemplated herein, other than any fee that is the sole responsibility of Seller.

 

    	 	13	 

     

    

 

5.9           Absence
of Undisclosed Liabilities. To Seller’s knowledge, Seller has not incurred any material liabilities or obligations with
respect to the Purchased Assets (whether accrued, absolute, contingent or otherwise), which continue to be outstanding, except
as otherwise expressly disclosed in this Agreement.

 

5.10         Assumed
Contracts. All current and complete copies of all Assumed Contracts (which shall be deemed to include all Fighter Contracts)
have been delivered to or made available to the Buyer. Except as set forth on Schedule 5.10, the Assumed Contracts are all in full
force and effect and, to Seller’s knowledge, there are no outstanding material defaults or violations under such Assumed
Contracts on the part of the Seller or, to the knowledge of the Seller, on the part of any other party to such Assumed Contracts,
except for such defaults as will not have a material adverse effect on the Business or Purchased Assets, taken as a whole. Except
as set forth on Schedule 5.10, there are no current or pending negotiations with respect to the renewal, repudiation or amendment
of any Assumed Contract, other than in connection with negotiations for renewals and amendments in the ordinary course of business.

 

5.11         Tax
Matters. In each case except as would not reasonably be expected to have a material adverse effect on the Purchased Assets:

 

(a)          No
failure, if any, of the Seller to duly and timely pay all Taxes, including all installments on account of Taxes for the current
year, that are due and payable by it will result in an Encumbrance on the Purchased Assets;

 

(b)          There
are no proceedings, investigations, audits or claims now pending or threatened against the Seller in respect of any Taxes, and
there are no matters under discussion, audit or appeal with any governmental authority relating to Taxes, which will result in
an Encumbrance on the Purchased Assets;

 

(c)          The
Seller has duly and timely withheld all Taxes and other amounts required by law to be withheld by it relating to the Purchased
Assets (including Taxes and other amounts relating to the Purchased Assets required to be withheld by it in respect of any amount
paid or credited or deemed to be paid or credited by it to or for the account or benefit of any Person, including any employees,
officers or directors and any non-resident Person), and has duly and timely remitted to the appropriate Governmental Authority
such Taxes and other amounts required by law to be remitted by it; and

 

(d)          The
Seller has duly and timely collected all amounts on account of any sales or transfer Taxes, including goods and services, harmonized
sales and provincial or territorial sales Taxes with respect to the Purchased Assets, required by law to be collected by it and
has duly and timely remitted to the appropriate Governmental Authority any such amounts required by law to be remitted by it.

 

    	 	14	 

     

    

 

5.12         Scope
of Rights in Purchased Assets. Except as set forth on Schedule 5.12, the rights, properties, and assets included in the
Purchased Assets include substantially all of the rights, properties, and assets, of every kind, nature and description, wherever
located, that Seller believes are necessary to own, use or operate the Business.

 

5.13         Compliance
with Laws. Seller is in compliance with all laws applicable to the Business, except where the failure to be in compliance would
not have a material adverse effect on the Purchased Assets or the Business. Seller has not received any unresolved written notice
of or been charged with the violation of any laws applicable to the Business except where such charge has been resolved. Except
as set forth on Schedule 5.13, there are no pending or, to the knowledge of the Seller, threatened actions or proceedings
by any Governmental Authority, which would prohibit or materially impede the Business.

 

5.14         Financial
Statements.         Seller has provided to Buyer for inclusion in the Registration
Statement copies of the audited balance sheet of the Seller at December 31, 2013 and December 31, 2014 and the related statements
of income and cash flows for the years then ended (collectively, the “Audited Financial Statements”) together
with the unaudited balance sheet of the Seller at September 30, 2015 and the related statements of income and cash flows for the
nine months then ended (referred to as the “Most Recent Financial Statements”. Except as set forth on Schedule
5.14, such Audited Financial Statements and Most Recent Financial Statements have been compiled in accordance with U.S. GAAP and
fairly present, in all material respects, the net assets of the Business at December 31, 2014 and for the nine months ended September
30, 2015 and the operating profit or loss of the Business.

 

5.15         Absence
of Certain Changes. Except as contemplated by this Agreement, reflected in the Most Recent Financial Statements or set forth
on Schedule 5.15, since December 31, 2014, (i) the Business has been conducted in all material respects in the ordinary course
of business and (ii) neither Seller nor the Selling Member have taken any of the following actions:

 

(a)          sold,
assigned or transferred any material portion of the Purchased Assets other than (i) in the ordinary course of business or (ii)
sales or other dispositions of obsolete or excess equipment or other assets not used in the Business;

 

(b)          cancelled
any indebtedness other than in the ordinary course of business, or waived or provided a release of any rights of material value
to the Business or the Purchased Assets;

 

(c)          except
as required by Law, granted any rights to severance benefits, “stay pay”, termination pay or transaction bonus to any
Business Employee or increased benefits payable or potentially payable to any such Business Employee under any previously existing
severance benefits, “stay-pay”, termination pay or transaction bonus arrangements (in each case, other than grants
or increases for which Buyer will not be obligated following the Closing);

 

    	 	15	 

     

    

 

(d)          except
in the ordinary course of business, made any capital expenditures or commitments therefor with respect to the Business in an amount
in excess of $50,000 in the aggregate;

 

(e)          acquired
any entity or business (whether by the acquisition of stock, the acquisition of assets, merger or otherwise), other than acquisitions
that have not or will not become integrated into the Business;

 

(f)          amended
the terms of any existing Employee Plan, except for amendments required by Law;

 

(g)          changed
the Tax or accounting principles, methods or practices of the Business, except in each case to conform to changes required by Tax
Law, in U.S. GAAP or applicable local generally accepted accounting principles;

 

(h)          amended,
cancelled (or received notice of future cancellation of) or terminated any Assumed Contract which amendment, cancellation or termination
is not in the ordinary course of business;

 

(i)          materially
increased the salary or other compensation payable by Seller to any Business Employee, or declared or paid, or committed to declare
or pay, any bonus or other additional payment to and Business Employees, other than (A) payments for which Buyer shall not be liable
after Closing, (B) customary compensation increases and (C) bonus awards or payments under existing bonus plans and arrangements
awarded to Business Employees which have been awarded or paid in the ordinary course of business;

 

(j)          failed
to make any material payments under any Assumed Contracts or Permits as and when due (except where contested in good faith or cured
by Seller) under the terms of such Assumed Contracts or Permits;

 

(k)          suffered
any material damage, destruction or loss relating to the Business or the Purchased Assets, not covered by insurance;

 

(l)          incurred
any material claims relating to the Business or the Purchased Assets not covered by applicable policies of liability insurance
within the maximum insurable limits of such policies;

 

(m)          mortgaged,
sold, assigned, transferred, pledged or otherwise placed an Encumbrance on any Purchased Asset, except in the ordinary course of
business, as otherwise set forth herein or that will be released at Closing;

 

(n)          transferred,
granted, licensed, assigned, terminated or otherwise disposed of, modified, changed or cancelled any material rights or obligations
with respect to any of the Transferred Intellectual Property, except in the ordinary course of business; or

 

    	 	16	 

     

    

 

(o)          entered
into any agreement or commitment to take any of the actions set forth in paragraphs (a) through (n) of this Section 5.15.

 

5.16         Employee
Benefit Plans. Attached on Schedule 5.16 is a list of all qualified and non-qualified pension and welfare benefit plans of
Seller (the “Employee Plans”). Each of the Employee Plans has been operated in accordance with its terms, does
not discriminate (as that term is defined in the Code) and will, along with all other bonus plans, incentive or compensation arrangements
provided by Seller to or for its employees, be terminated by Seller immediately following Closing. All payments due from Seller
pursuant thereto have been paid.

 

5.17         Business
Employees. Attached on Schedule 5.17 is a list of all employees of Seller (collectively, the “Business Employees”),
their current salaries or compensation, a listing of commission arrangements, a list of commitments for future salary or compensation
increases, and the last salary raise with dates and amounts. Schedule 5.17 lists all individuals with whom Seller has employment,
consulting, representative, labor, non-compete or any other restrictive agreements. Except as set forth on Schedule 5.17, Seller
has not entered into any severance or similar arrangement with respect of any Business Employee (or any former employee or consultant)
that will result in any obligation (absolute or contingent) of Buyer or Seller to make any payment to any Business Employee (or
any former employee or consultant) following termination of employment.

 

5.18         Labor
Relations. Except as set forth on Schedule 5.18, Seller has complied in all material respects with all federal, state and local
laws, rules and regulations relating to the employment of labor including those related to wages, hours and the payment of withholding
and unemployment Taxes. Seller has withheld all amounts required by law or agreement to be withheld from the wages or salaries
of its employees and is not liable for any arrearage of wages or any Taxes or penalties for failure to comply with any of the foregoing.

 

5.19         Sponsors,
Vendors and Suppliers. Attached on Schedule 5.19 is a complete and accurate list of (i) the five (5) largest sponsors of Seller
in terms of revenue during the period from January 1, 2014 through June 30, 2015, showing the approximate total amount of sponsorship
revenue by Seller from each such sponsor during such period; and (ii) the five (5) largest vendors and suppliers (whether of production
services, event venues, equipment, fighter managers, etc.) to Seller in terms of purchases or payments made by Seller to such vendor
or supplier during the period from January 1, 2014 through June 30, 2015, showing the approximate total purchases or payments by
Seller from each such supplier during such period. Except as set forth on Schedule 5.19 and to Seller’s knowledge, as of
the date of this Agreement there has been no adverse change in the business relationship of Seller with any sponsor or supplier
named on Schedule 5.19 that is material to the Business or the financial condition of Seller.

 

    	 	17	 

     

    

 

5.20         Conflict
of Interest. Except as set forth on Schedule 5.20, neither Seller nor the Selling Member have any direct or indirect interest
(except through ownership of less than five percent (5%) of the outstanding securities of corporations listed on a national securities
exchange or registered under the Securities Exchange Act of 1934, as amended) in (i) any entity which does business with Seller
or is competitive with the Business, or (ii) any property, asset or right which is used by Seller in the conduct of its Business.

 

5.21         Intentionally
Omitted.

 

5.22         Inventories.
All Inventory, except for obsolete items or items of below-standard quality which have been written off or written down on Seller’s
balance sheet, has been purchased in the ordinary course of business, is free from material defects, consists of goods of the kind,
quantity and quality regularly used and sold in the Business. The Inventory, except for obsolete items or items of below-standard
quality which have been written off or written down on Seller’s balance sheet, is merchantable and fit for its intended purpose
and Seller has not, is not contemplating, nor has any reason to believe that a recall of such items or any items previously sold
by Seller is necessary or warranted.

 

5.23         Accounts
Receivable. All of the Accounts Receivable are (and as of the Closing Date will be) bona fide receivables subject to no counterclaims
or offsets and arose in the ordinary course of business. At the Closing and except for Permitted Encumbrances, no person or entity
will have any lien on such Accounts Receivable or any part thereof, and no agreement for deduction, free goods, discount or other
deferred price or quantity adjustment will have been made with respect to any such Accounts Receivable.

 

5.24         Insurance.
Seller maintains (i) insurance on all the Purchased Assets covering property damage by fire or other casualty which it is customary
for Seller to insure, (ii) insurance protection against all liabilities, claims, and risks against which it is customary for Seller
to insure, and (iii) insurance for worker’s compensation and unemployment, products liability, and general public liability.
All of such policies are consistent with past practices of Seller. Seller is not in default under any of such policies or binders.
Such policies and binders are in full force and effect on the date hereof and shall be kept in full force and effect through the
Closing Date.

 

5.25         Payment
of Debts. Except for those liabilities assumed by Buyer pursuant to Section 2.3, Seller has made adequate provisions for payments
of the amount due to its creditors and shall pay the same at Closing or pursuant to their existing terms on or before the Closing.

 

5.26         Accuracy
of Statements. No representation or warranty by Seller or Selling Member in this Agreement contains, or will contain, an untrue
statement of a material fact or omits, or will omit, to state a material fact necessary to make the statements contained herein
or therein, in light of the circumstances in which they are made, not misleading. There is no fact known to Seller or Selling Member
that materially adversely affects the business, financial condition or affairs of the Business, Seller or Selling Member. No representation
made by a Selling Member to Buyer during the due diligence process leading up to the execution of this Agreement on in connection
with the other Target Company Transactions contained an untrue statement of a material fact or omits to state a material fact necessary
to make the statements contained therein, in light of the circumstances in which they were made, not misleading.

 

    	 	18	 

     

    

 

5.27         Representations
and Warranties of Buyer. Neither Seller nor Selling Member are aware of, or have discovered through due diligence, any breaches
by Buyer of its representations and warranties made in Article 6 of this Agreement, which they have not disclosed to Buyer.

 

5.28         Sufficiency
of Assets. Other than as set forth on Schedule 5.28, the Purchased Assets constitute all of the assets necessary to conduct
the Business as it is conducted as of the date of this Agreement. Other than as set forth on Schedule 5.28, all Permits and Assumed
Contracts, including those identified on Schedule 2.1(d) will be available for use by the Buyer on materially identical terms (i)
as of the Closing and (ii) for one year following the Closing.

 

5.29         The
Selling Member.

 

(a)          The
Selling Member has ever (i) made a general assignment for the benefit of creditors, (ii) filed, or had filed against such Selling
Member, any bankruptcy petition or similar filing, (iii) suffered the attachment or other judicial seizure of all or a substantial
portion of such Selling Member’s assets, (iv) admitted in writing such Selling Member’s inability to pay his or her
debts as they become due, or (v) taken or been the subject of any action that may have an adverse effect on his ability to comply
with or perform any of his covenants or obligations under any of the Other Agreements or which would require disclosure in the
Registration Statement.

 

(b)          Selling
Member is not subject to any Order or is bound by any agreement that may have an adverse effect on his ability to comply with or
perform any of his or her covenants or obligations under any of the Other Agreements. There is no Proceeding pending, and no Person
has threatened to commence any Proceeding, that may have an adverse effect on the ability of Selling Member to comply with or perform
any of his covenants or obligations under any of the Other Agreements. No event has occurred, and no claim, dispute or other condition
or circumstance exists, that might directly or indirectly give rise to or serve as a basis for the commencement of any such Proceeding.

 

5.30         Investment
Purposes.

 

(a)          Seller
and Selling Member (i) understand that the shares of Common Stock to be issued to Seller pursuant to this Agreement have not been
registered for sale under any federal or state securities Laws and that such shares are being offered and sold to Seller pursuant
to an exemption from registration provided under Section 4(2) of the Securities Act, (ii) agree that Seller is acquiring such shares
for its own account for investment purposes only and without a view to any distribution thereof other than to the Selling Member
as permitted by the Securities Act and subject to the Lock-Up Agreement, (iii) acknowledge that the representations and warranties
set forth in this Section 5.30 are given with the intention that the Buyer rely on them for purposes of claiming such exemption
from registration, and (iv) understand that they must bear the economic risk of the investment in such shares for an indefinite
period of time as such shares cannot be sold unless subsequently registered under applicable federal and state securities Laws
or unless an exemption from registration is available therefrom.

 

    	 	19	 

     

    

 

 

(b)          Seller
and Selling Member agree (i) that the shares of Common Stock to be issued to Seller pursuant to this Agreement will not be sold
or otherwise transferred for value unless (x) a registration statement covering such shares has become effective under applicable
state and federal securities laws, including, without limitation, the Securities Act, or (y) there is presented to the Buyer an
opinion of counsel satisfactory to the Buyer that such registration is not required, (ii) that any transfer agent for the Common
Stock may be instructed not to transfer any such shares unless it receives satisfactory evidence of compliance with the foregoing
provisions, and (iii) that there will be endorsed upon any certificate evidencing such shares an appropriate legend calling attention
to the foregoing restrictions on transferability of such shares.

 

(c)          Seller
and Selling Member is an “accredited investor” within the meaning of Rule 501 of Regulation D under the Securities
Act.

 

(d)          Seller
and Selling Member (i) are aware of the business, affairs and financial condition of the Buyer and the other Target Companies,
and have acquired sufficient information about the Buyer and the other Target Companies, the IPO and the Target Company Transactions
to reach an informed and knowledgeable decision to acquire the shares of Common Stock to be issued to Seller pursuant to this Agreement,
(ii) have discussed the Buyer’s plans, operations and financial condition with the Buyer’s officers, (iii) have received
all such information as they have deemed necessary and appropriate to enable them to evaluate the financial risk inherent in making
an investment in the shares of Common Stock to be issued pursuant to this Agreement, (iv) have sufficient knowledge and experience
in financial and business matters and in the business of conducting mixed martial arts promotions so as to be capable of evaluating
the merits and risks of their investment in Common Stock, and (v) are capable of bearing the economic risks of such investment.

 

ARTICLE 6

REPRESENTATIONS AND WARRANTIES OF BUYER

 

Buyer represents and warrants to Seller
and the Selling Member as follows:

 

6.1           Organization.
Buyer is a corporation duly organized, validly existing and in good standing under the laws of the State of Delaware and has all
requisite corporate power and authority to own its property and to carry on its business as it is now being conducted.

 

    	 	20	 

     

    

 

6.2           Due
Authorization. Buyer has full corporate power and authority to execute, deliver and perform its obligations under this Agreement
and the Other Agreements and the execution and delivery of this Agreement and the Other Agreements and the performance of all of
its obligations hereunder and thereunder has been duly and validly authorized and approved by all necessary corporate action of
the Buyer. This Agreement has been, and on the Closing Date the Other Agreements will have been, duly executed and delivered by
Buyer and constitutes, or, in the case of the Other Agreements will constitute, the legal, valid and binding obligations of Buyer,
enforceable against Buyer in accordance with their respective terms, except as enforceability may be limited or affected by applicable
bankruptcy, insolvency, moratorium, reorganization or other laws of general application relating to or affecting creditors’
rights generally.

 

6.3           Consents.
Except as set forth on Schedule 6.3, no notice to, filing with, authorization of, exemption by, or consent of, any Person
is required for Buyer to consummate the transactions contemplated hereby.

 

6.4           No
Conflict or Violation. Neither the execution and delivery of this Agreement nor the consummation of the transactions contemplated
hereby will result in (i) a violation of or a conflict with any provision of the certificate of incorporation, by-laws or other
organizational document of Buyer; (ii) a breach of, or a default under, any term of provision of any contract, agreement, indebtedness,
lease, commitment, license, franchise, permit, authorization or concession to which Buyer is a party which breach or default would
have a material adverse effect on the business or financial condition of Buyer or their ability to consummate the transactions
contemplated hereby; or (iii) a violation by Buyer of any statute, rule, regulation, ordinance, code, order, judgment, writ, injunction,
decree or award, which violation would have a material adverse effect on the business or financial condition of Buyer or its ability
to consummate the transactions contemplated hereby.

 

6.5           Brokers,
Etc. No broker or investment banker acting on behalf of Buyer or under the authority of Buyer is or will be entitled to any
broker’s or finder’s fee or any other commission or similar fee directly or indirectly from Seller or Buyer in connection
with any of the transactions contemplated herein, other than any fee that is the sole responsibility of Buyer. All underwriting
discounts and fees incident to the IPO will be paid by Buyer.

 

6.6           Accuracy
of Statements. No representation or warranty by Buyer in this Agreement contains, or will contain, an untrue statement of a
material fact or omits, or will omit, to state a material fact necessary to make the statements contained herein or therein, in
light of the circumstances in which they are made, not misleading. There is no fact known to Buyer that materially adversely affects
the business, financial condition or affairs of the Buyer.

 

    	 	21	 

     

    

 

6.7           Representations
and Warranties of Seller and the Selling Member. Buyer is not aware of, nor has discovered through due diligence, any breaches
by Seller or Selling Member of their respective representations and warranties made in Article 5 of this Agreement, which it has
not disclosed to Seller and the Selling Member.

 

6.8           Capitalization.
The authorized capital stock of the Buyer consists of (i) 45,000,000 shares of Common Stock, of which on the date hereof 5,289,136
shares are issued and outstanding, and (ii) 5,000,000 shares of preferred stock, $0.001 par value per share, of which on the date
hereof and on the Closing Date no shares are issued and outstanding. Other than shares of Common Stock sold in the IPO or issued
in connection with the Target Company Transactions, and set forth in the Registration Statement no subscription, warrant, option,
convertible security or other right (contingent or otherwise) to purchase, acquire (including rights of first refusal, anti-dilution
or pre-emptive rights) or register under the Securities Act any shares of capital stock of the Company is authorized or outstanding.
The Company does not have any obligation to issue any subscription, warrant, option, convertible security or other such right or
to issue or distribute to holders of any shares of its capital stock any evidence of indebtedness or assets of the Company. The
Company does not have any obligation to purchase, redeem or otherwise acquire any shares of its capital stock or any interest therein
or to pay any dividend or make any other distribution in respect thereof. There are no outstanding or authorized stock appreciation,
phantom stock, profit participation or similar rights with respect to the Company. At the Closing, the shares of Common Stock to
be issued to Seller as consideration for the Purchase Price will be duly authorized, validly issued, fully paid and non-assessable.

 

ARTICLE 7

COVENANTS AND CONDUCT
OF SELLER

FROM THE DATE OF
EXECUTION OF THIS AGREEMENT TO THE CLOSING DATE

 

Seller and the Selling
Member, jointly and severally, covenant that from the date of the execution of this Agreement to the Closing Date, Seller shall:

 

7.1           Compensation.
Except in the ordinary course of business or as set forth on Schedule 7.1, not increase or commit to increase, the amount of compensation
payable, or to become payable by Seller, or make, any bonus, profit-sharing or incentive payment to any of its officers, directors
or relatives of any of the foregoing;

 

7.2           Encumbrance
of Assets. Not cause any Encumbrance of any kind other than Permitted Encumbrances to be placed upon any of the Purchased Assets
or other assets of Seller, exclusive of liens arising as a matter of law in the ordinary course of business as to which there is
no known default;

 

7.3           Incur
Liabilities. Not take any action which would cause Seller to incur any obligation or liability (absolute or contingent) except
liabilities and obligations incurred in the ordinary course of business or which will be paid at Closing;

 

    	 	22	 

     

    

 

7.4           Disposition
of Assets. Not sell or transfer any of the Purchased Assets or any other tangible or intangible assets of Seller or cancel
any debts or claims, except in each case in the ordinary course of business;

 

7.5           Executory
Agreements. Except for modifications in connection with extensions of existing agreements in the ordinary course of business,
not modify, amend, alter, or terminate (by written or oral agreement, or any manner of action or inaction), any of the executory
agreements of Seller including, without limitation, any Fighter Contracts, agreements with vendors, televisions or media partners,
event sponsors or event venue providers except as otherwise approved by Buyer in writing, which consent will not be unreasonably
withheld or delayed;

 

7.6           Material
Transactions. Not enter into any transaction material in nature or amount without the prior written consent of Buyer, except
for transactions in the ordinary course of business;

 

7.7           Purchase
or Sale Commitments. Not undertake any purchase or sale commitment that will result in purchases outside of customary requirements;

 

7.8           Preservation
of Business. Use its best efforts to preserve the Purchased Assets, keep in faithful service the present officers and key employees
of Seller (other than increasing compensation to do so) and preserve the goodwill of its suppliers, customers and others having
business relations with Seller;

 

7.9           Investigation.
Allow, during normal business hours, Buyer’s personnel, attorneys, accountants and other authorized representatives free
and full access to the plans, properties, books, records, documents and correspondence, and all of the work papers and other documents
relating to Seller in the possession of Seller, its officers, directors, employees, auditors or counsel, in order that Buyer may
have full opportunity to make such investigation as it may desire of the properties and Business of Seller;

 

7.10         Compliance
with Laws. Comply in all material respects with all Laws applicable to Seller or to the conduct of its Business;

 

7.11         Notification
of Material Changes. Provide Buyer’s representatives with prompt written notice of any material and adverse change in
the condition (financial or other) of Seller’s assets, liabilities, earnings, prospects or business which has not been disclosed
to Buyer in this Agreement; and

 

7.12         Cooperation.
Cooperate fully, completely and promptly with Buyer in connection with (i) securing any approval, consent, authorization or clearance
required hereunder, or (ii) satisfying any condition precedent to the Closing without additional cost and expense to Seller unless
such action is otherwise the obligation of Seller.

 

    	 	23	 

     

    

 

7.13         Accounting
Matters and Registration Statement. Cooperate fully, completely and promptly with Buyer, its counsel, and all auditors in connection
with the Registration Statement, including using best efforts to provide Buyer at Seller’s expense with all Seller financial
statements required by Regulation S-X promulgated under the Securities Act for inclusion in the Registration Statement.

 

Nothing in this Agreement shall prohibit
Seller from paying dividends and other distributions to the Selling Member.

 

ARTICLE 8

CONDITIONS TO CLOSING

 

8.1           Conditions
to Obligations of Seller. The obligations of Seller to consummate the transactions contemplated by this Agreement shall be
subject to fulfillment at or prior to the Closing of the following conditions (any one or more of which may be waived in whole
or in part by Seller):

 

(a)          Performance
of Agreements and Conditions. All agreements and covenants to be performed and satisfied by Buyer hereunder on or prior to
the Closing Date shall have been duly performed and satisfied by Buyer in all material respects.

 

(b)          Representations
and Warranties True. The representations and warranties of Buyer contained in this Agreement that are qualified as to materiality
shall be true and correct, and all other representations and warranties of Buyer contained in this Agreement shall be true and
correct except for breaches of, or inaccuracies in, such representations and warranties that, in the aggregate, would not have
a material adverse effect on the expected benefits to Seller of the transactions contemplated by this Agreement taken as a whole,
in each such case on and as of the Closing Date, with the same effect as though made on and as of the Closing Date, and there shall
be delivered to Seller on the Closing Date a certificate, in form of Exhibit H attached hereto, executed by the Chief Executive
Officer of Buyer to that effect (the “Buyer Officer’s Certificate”).

 

(c)          Payment
of Purchase Price. Buyer shall have paid the Purchase Price and assumed the Assumed Liabilities as provided in Section 4.2(b).

 

(d)          No
Action or Proceeding. No legal or regulatory action or proceeding shall be pending or threatened by any Person to enjoin, restrict
or prohibit the purchase and sale of the Purchased Assets contemplated hereby. No order, judgment or decree by any court or regulatory
body shall have been entered in any action or proceeding instituted by any party that enjoins, restricts, or prohibits this Agreement
or the complete consummation of the transactions as contemplated by this Agreement.

 

(e)          Other
Agreements. Buyer shall have delivered to Seller a duly executed copy of each of the Other Agreements.

 

    	 	24	 

     

    

 

(f)          Required
Consents. Seller shall have obtained all consents of or notification to any third parties required by the terms of any Assumed
Contract or applicable law for Seller to assign it rights and obligations to Buyer as contemplated by this Agreement.

 

8.2           Conditions
to Obligations of Buyer. The obligations of Buyer to consummate the transactions contemplated by this Agreement shall be subject
to fulfillment at or prior to the Closing of the following conditions (any one or more of which may be waived in whole or in part
by Buyer):

 

(a)          Performance
of Agreements and Covenants. All agreements and covenants to be performed and satisfied by Seller and the Selling Member hereunder
on or prior to the Closing Date shall have been duly performed and satisfied by Seller in all material respects.

 

(b)          Representations
and Warranties True. The representations and warranties of Seller and the Selling Member contained in this Agreement that are
qualified as to materiality shall be true and correct, and all other representations and warranties of Seller and the Selling Member
contained in this Agreement shall be true and correct except for breaches of, or inaccuracies in, such representations and warranties
that, in the aggregate, would not have a material adverse effect on the Purchased Assets or the Business taken as a whole, in each
such case on and as of the Closing Date with the same effect as though made on and as of the Closing Date (except for those representations
and warranties that specifically refer to some other date), and there shall be delivered by Seller on the Closing Date a certificate,
in form of Exhibit I attached hereto, executed by the Chief Executive Officer of Seller to that effect (the “Seller
Officer’s Certificate”).

 

(c)          No
Action or Proceeding. No legal or regulatory action or proceeding shall be pending or threatened by any Person to enjoin, restrict
or prohibit the purchase and sale of the Purchased Assets contemplated hereby. No order, judgment or decree by any court or regulatory
body shall have been entered in any action or proceeding instituted by any party that enjoins, restricts, or prohibits this Agreement
or the complete consummation of the transactions as contemplated by this Agreement.

 

(d)          Other
Agreements. Seller and the Selling Member shall have delivered to Buyer a duly executed copy of each of the Other Agreements
to which it is a party.

 

(e)          Material
Adverse Change. There shall not have been a material adverse change in the Seller’s business, financial condition, prospects,
assets or operations relating to the Purchased Assets or the Business, taken as a whole, except to the extent such material adverse
change arises from or relates to: (i) any change in economic, business or financial market conditions in the United States or regions
in which the Business operates, (ii) changes in any Laws or in accounting rules or standards; (iii) any natural disaster, act of
terrorism or war, or the outbreak of hostilities, or any other international or domestic calamity or crisis; (iv) any action taken
or not taken with the prior written consent of the Purchaser or required or expressly permitted by the terms of this Agreement;
(v) the pendency of this Agreement and the transactions contemplated hereby or (vi) any existing event, circumstance, change or
effect with respect to which the Buyer has knowledge as of the date of this Agreement.

 

    	 	25	 

     

    

 

(f)          
Non-Competition and Non-Solicitation Agreements. The Selling Member shall have entered into a Non-Competition and Non-Solicitation
Agreement with the Buyer in substantially the form attached hereto as Exhibit F.

 

(g)          Required
Consents. Seller shall have obtained all consents of or notification to any third parties required by the terms of any Assumed
Contract or applicable law for Seller to assign it rights and obligations to Buyer as contemplated by this Agreement.

 

(h)          IPO.
Buyer shall have completed the IPO.

 

(i)          Available
Cash at Closing. The amount of cash acquired at Closing pursuant to Section 2.1(a) shall be at a minimum sufficient to conduct
the Seller’s next scheduled event consistent with past practice and utilizing solely the Purchased Assets.

 

(j)          Satisfaction
of Encumbrances. Seller shall deliver a payoff letter or similar documentation, in form reasonably acceptable to Buyer, terminating
any Encumbrance on any of the Purchased Assets, together with executed UCC-2 or UCC-3 termination statements (or any other applicable
termination statement) executed by each Person holding Encumbrances on any Purchased Asset.

 

ARTICLE 9

POST-CLOSING COVENANTS, OTHER AGREEMENTS

 

9.1           Availability
of Records. After the Closing, Buyer, shall make available to Seller as reasonably requested by Seller, its agents and representatives,
or as requested by any Governmental Authority, all information, records and documents relating to the Purchased Assets for all
periods prior to Closing and shall preserve all such information, records and documents until the later of: (a) six (6) years
after the Closing; (b) the expiration of all statutes of limitations for Taxes for periods prior to the Closing, or extensions
thereof applicable to Seller and its shareholders for Tax information, records or documents; or (c) the required retention
period for all government contract information, records or documents. Prior to destroying any records related to Seller for the
period prior to the Closing, Buyer shall notify Seller ninety (90) days in advance of any such proposed destruction of its
intent to destroy such records, and Buyer will permit Seller to retain any such records.

 

9.2           Tax
Matters.

 

(a)          Bifurcation
of Taxes. Seller and its Affiliates shall be solely liable for all Taxes imposed upon Seller attributable to the Purchased
Assets for all taxable periods ending on or before the Closing Date. Buyer and its Affiliates shall be solely liable for any Taxes
imposed upon Buyer attributable to the Purchased Assets for any taxable year or taxable period commencing after the Closing Date.

 

    	 	26	 

     

    

 

(b)          Transfer
Taxes. Buyer and Seller shall each pay one-half of any and all sales, use, transfer and documentary Taxes and recording and
filing fees applicable to the transfer of the Purchased Assets.

 

(c)          Cooperation
and Records. After the Closing Date, Buyer and Seller shall cooperate in the filing of any Tax returns or other Tax-related
forms or reports, to the extent any such filing requires providing each other with necessary relevant records and documents relating
to the Purchased Assets. Seller and Buyer shall cooperate in the same manner in defending or resolving any Tax audit, examination
or Tax-related litigation. Buyer and Seller shall cooperate in the same manner to minimize any transfer, sales and use Taxes. Nothing
in this Section shall give Buyer or Seller any right to review the other’s Tax returns or Tax related forms or reports.

 

(d)          Bulk
Sales Laws. Seller and Buyer waive compliance with bulk sales laws for Tax purposes.

 

9.3           Post-Closing
Delivery. Subject to the provisions of Section 4.2, Seller agrees to arrange for physical delivery to Buyer of
the tangible Purchased Assets in Seller’s possession. Buyer and Seller acknowledge that title and risk of loss with respect
to all Purchased Assets shall pass to Buyer at Closing. Seller agrees to use commercially reasonable efforts to preserve and maintain
the tangible Purchased Assets in good working condition and to protect such Purchased Assets against damage, deterioration and
other wasting. All Intellectual Property (in particular all MMA video content) comprising the Purchased Assets will be delivered
to Buyer in electronic form consistent with common industry practice.

 

ARTICLE 10

INDEMNIFICATION

 

10.1         Indemnification
by Seller and the Selling Member. Seller and Selling Member hereby jointly and severally agree to indemnify, defend and hold
Buyer harmless from and against any Losses (defined below) in respect of the following:

 

(a)          Losses
resulting in bodily injury, wrongful death, and/or property damages, including without limitation, actual, punitive, direct, indirect,
or consequential damages and all attorney’s fees and court costs recoverable by the injured party or parties arising out
of litigation that is currently pending against Seller or arising from facts which occurred prior to Closing which, in the case
of litigation, the defense of which is not being defended by Seller’s insurance carrier or, if the same results in or has
resulted in a verdict or damages to be paid, the same is not being paid by Seller’s insurance company.

 

(b)          Losses
resulting from the breach of any representations, warranties, covenants or agreements made by Seller or Selling Member in this
Agreement or the Other Agreements.

 

    	 	27	 

     

    

 

10.2         Indemnification
by Buyer. Buyer hereby agrees to indemnify, defend and hold Seller and the Selling Member harmless from and against any Losses
in respect of the following:

 

(a)          Losses
resulting from any breach of any representations, warranties, covenants or agreements made by Buyer in this Agreement or the Other
Agreements.

 

(b)          Buyer’s
operation of the Business and ownership of the Purchased Assets after the Closing, including, without limitation, all sales and
use Taxes, ad valorem Taxes, and products liability claims with respect to such post-Closing operations.

 

(c)          The
Assumed Liabilities, including all claims arising from the obligations assumed under the Assumed Contracts as set forth in Section 2.1(d).

 

10.3         Indemnification
Procedure for Third-Party Claims.

 

(a)          In
the event that any party (the “Indemnified Person”) desires to make a claim against any other party (the “Indemnifying
Person”) in connection with any Losses for which the Indemnified Person may seek indemnification hereunder in respect
of a claim or demand made by any Person not a party to this Agreement against the Indemnified Person (a “Third-Party Claim”),
such Indemnified Person must notify the Indemnifying Person in writing, of the Third-Party Claim (a “Third-Party Claim
Notice”) as promptly as reasonably possible after receipt, but in no event later than fifteen (15) calendar days after
receipt, by such Indemnified Person of notice of the Third-Party Claim; provided, that failure to give a Third-Party Claim Notice
on a timely basis shall not affect the indemnification provided hereunder except to the extent the Indemnifying Person shall have
been actually and materially prejudiced as a result of such failure. Upon receipt of the Third-Party Claim Notice from the Indemnified
Person, the Indemnifying Person shall be entitled, at the Indemnifying Person’s election, to assume or participate in the
defense of any Third-Party Claim at the cost of Indemnifying Person. In any case in which the Indemnifying Person assumes the defense
of the Third-Party Claim, the Indemnifying Person shall give the Indemnified Person ten (10) calendar days’ notice prior
to executing any settlement agreement and the Indemnified Person shall have the right to approve or reject the settlement and related
expenses; provided, however, that upon rejection of any settlement and related expenses, the Indemnified Person shall assume control
of the defense of such Third-Party Claim and the liability of the Indemnifying Person with respect to such Third-Party Claim shall
be limited to the amount or the monetary equivalent of the rejected settlement and related expenses.

 

(b)          The
Indemnified Person shall retain the right to employ its own counsel and to discuss matters with the Indemnifying Person related
to the defense of any Third-Party Claim, the defense of which has been assumed by the Indemnifying Person pursuant to Section 10.3(a)
of this Agreement, but the Indemnified Person shall bear and shall be solely responsible for its own costs and expenses in connection
with such participation; provided, however, that, subject to Section 10.3(a) above, all decisions of the Indemnifying Person shall
be final and the Indemnified Person shall cooperate with the Indemnifying Person in all respects in the defense of the Third-Party
Claim, including refraining from taking any position adverse to the Indemnifying Person.

 

    	 	28	 

     

    

 

(c)          If
the Indemnifying Person fails to give notice of the assumption of the defense of any Third-Party Claim within a reasonable time
period not to exceed forty-five (45) days after receipt of the Third-Party Claim Notice from the Indemnified Person, the Indemnifying
Person shall no longer be entitled to assume (but shall continue to be entitled to participate in) such defense. The Indemnified
Person may, at its option, continue to defend such Third-Party Claim and, in such event, the Indemnifying Person shall indemnify
the Indemnified Person for all reasonable fees and expenses in connection therewith (provided it is a Third-Party Claim for which
the Indemnifying Person is otherwise obligated to provide indemnification hereunder). The Indemnifying Person shall be entitled
to participate at its own expense and with its own counsel in the defense of any Third-Party Claim the defense of which it does
not assume. Prior to effectuating any settlement of such Third-Party Claim, the Indemnified Person shall furnish the Indemnifying
Person with written notice of any proposed settlement in sufficient time to allow the Indemnifying Person to act thereon. Within
fifteen (15) days after the giving of such notice, the Indemnified Person shall be permitted to effect such settlement unless the
Indemnifying Person (a) reimburses the Indemnified Person in accordance with the terms of this Article 10 for all reasonable fees
and expenses incurred by the Indemnified Person in connection with such Claim; (b) assumes the defense of such Third-Party Claim;
and (c) takes such other actions as the Indemnified Person may reasonably request as assurance of the Indemnifying Person’s
ability to fulfill its obligations under this Article 10 in connection with such Third-Party Claim.

 

10.4         Indemnification
Procedure for Other Claims. An Indemnified Party wishing to assert a claim for indemnification which is not a Third Party Claim
subject to Section 10.3 (a “Claim”) shall deliver to the Indemnifying Party a written notice (a “Claim
Notice”) which contains (i) a description and, if then known, the amount (the “Claimed Amount”) of
any Losses incurred by the Indemnified Party or the method of computation of the amount of such claim of any Losses, (ii) a statement
that the Indemnified Party is entitled to indemnification under this Article 10 and a reasonable explanation of the basis therefor,
and (iii) a demand for payment in the amount of such Losses. Within thirty (30) days after delivery of a Claim Notice, the Indemnifying
Party shall deliver to the Indemnified Party a written response in which the Indemnifying Party shall: (A) agree that the Indemnified
Party is entitled to receive all of the Claimed Amount, (B) agree in a “Counter Notice” that the Indemnified
Party is entitled to receive part, but not all, of the Claimed Amount (the “Agreed Amount”), or (C) contest
that the Indemnified Party is entitled to receive any of the Claimed Amount including the reasons therefor. If the Indemnifying
Party in the Counter Notice or otherwise contests the payment of all or part of the Claimed Amount, the Indemnifying Party and
the Indemnified Party shall use good faith efforts to resolve such dispute. If such dispute is not resolved within sixty (60) days
following the delivery by the Indemnifying Party of such response, the Indemnifying Party and the Indemnified Party shall each
have the right to submit such dispute to a court of competent jurisdiction in accordance with the provisions of Section 12.17.

 

    	 	29	 

     

    

 

10.5         Losses.

 

(a)          For
purposes of this Agreement, “Losses” shall mean all actual liabilities, losses, costs, damages, penalties, assessments,
demands, claims, causes of action, including, without limitation, reasonable attorneys’, accountants’ and consultants’
fees and expenses and court costs, including punitive, indirect, consequential or other similar damages. Losses shall include punitive,
indirect, consequential or similar damages only for claims brought by third parties.

 

(b)          Any liability for
indemnification under this Agreement shall be determined without duplication of recovery due to the facts giving rise to such liability
constituting a breach of more than one representation, warranty, covenant or agreement.

 

(c)          The
Indemnified Person agrees to use all reasonable efforts to obtain recovery from any and all third parties who are obligated respecting
a Loss (e.g. parties to indemnification agreements, insurance companies, etc.) (“Collateral Sources”) respecting
any Claim pursuant to which the Indemnified Person is entitled to indemnification hereunder. If the amount to be netted hereunder
from any payment from a Collateral Source is determined after payment of any amount otherwise required to be paid to an Indemnified
Person under this Article 10, the Indemnified Person shall repay to the Indemnifying Person, promptly after such receipt from Collateral
Source, any amount that the Indemnifying Person would not have had to pay pursuant to this Article 10 had such receipt from the
Collateral Source occurred at the time of such payment.

 

(d)          Each
Indemnified Person shall (and shall cause its Affiliates to) use commercially reasonable efforts to mitigate any claim for Losses
that an Indemnified Person asserts under this Article 10.

 

(e)          The
amount of any and all Losses (and other indemnification payments) under this Agreement shall be decreased by (A) any Tax benefits
in excess of Tax detriments actually realized by the applicable Indemnified Person related to the Loss, including deductibility
of any such Losses (or other items giving rise to such indemnification payment), and (B) the amount of any insurance proceeds or
other amounts recoverable from Collateral Sources (netted against deductibles and other costs associated with making or pursuing
any such claims, as applicable), received or to be received by the applicable Indemnified Person with respect to such Losses under
any insurance policy maintained by the Indemnified Person or any other Person or from any other Collateral Source. The Indemnified
Person will assign to the Indemnifying Person any rights or contribution or subrogation the Indemnified Person may have against
or respecting any Collateral Source or other Persons related to such Loss which is indemnified by the Indemnifying Person hereunder.

 

    	 	30	 

     

    

 

10.6         Certain
Limitations. Notwithstanding anything to the contrary contained in this Agreement: (i) Neither Seller and the Selling Member
nor Buyer shall be required to indemnify any party hereunder for their breach of any representation or warranty unless and until
the aggregate amount of Losses arising from such types of breaches shall exceed $25,000.00 and at such time as the aggregate amount
of Losses exceeds such amount the obligation to indemnify shall include all Losses including the first $25,000.00; and (ii) Seller
and the Selling Member shall not be liable to provide indemnification hereunder in an aggregate amount in excess of twenty percent
(20%) of the Purchase Price.

 

10.7         Exclusive
Remedies. Each of Buyer, Seller and the Selling Member acknowledges and agrees that, from and after the Closing, its sole and
exclusive remedy with respect to any and all Losses based upon, arising out of or otherwise in respect of the matters set forth
in this Agreement and the Other Agreements shall be pursuant to the indemnification set forth in this Article 10, and such party
shall have no other remedy or recourse with respect to any of the foregoing other than pursuant to, and subject to the terms and
conditions of, this Article 10; provided, that the foregoing limitation shall not apply to claims seeking specific performance
or other available equitable relief.

 

ARTICLE 11

TERMINATION AND SURVIVAL

 

11.1         Termination
of Agreement. This Agreement may be terminated at any time prior to the Closing Date as follows:

 

(a)          with
the mutual consent of Buyer and Seller;

 

(b)          by
Buyer, if it is not then in material breach of its obligations under this Agreement and if (A) any of Seller’s or the
Selling Member’s representations and warranties contained in this Agreement shall be inaccurate such that the condition set
forth in Section 8.2(b) would not be satisfied, or (B) any of Seller’s or the Selling Member’s covenants
contained in this Agreement shall have been breached such that the condition set forth in Section 8.2(a) would not be
satisfied; provided, however, that Buyer shall not terminate this Agreement under this Section on account of any breach or inaccuracy
that is curable by Seller unless Seller fails to cure such inaccuracy or breach within ten (10) Business Days after receiving
written notice from Buyer of such inaccuracy or breach; or

 

(c)          by
Seller, if it is not then in material breach of its obligations under this Agreement and if (A) any of Buyer’s representations
and warranties contained in this Agreement shall be inaccurate such that the condition set forth in Section 8.1(b) would
not be satisfied, or (B) any of Buyer’s covenants contained in this Agreement shall have been breached such that the
condition set forth in Section 8.1(a) would not be satisfied; provided, however, that Seller shall not
terminate this Agreement under this Section on account of any breach or inaccuracy that is curable by Buyer unless Buyer fails
to cure such inaccuracy or breach within ten (10) Business Days after receiving written notice from Seller of such inaccuracy
or breach.

 

    	 	31	 

     

    

 

(d)          by
Buyer or Seller if the Closing has not occurred on or prior to August 31, 2016, as such date may be extended by mutual agreement
of Buyer and Seller, upon written notice by Buyer to Seller or Seller to Buyer; provided that the Person providing notice of termination
is not then in material breach of any representation, warranty, covenant or agreement contained in this Agreement.

 

11.2         Procedure
Upon Termination. In the event of termination and abandonment by Buyer or Seller, or both, pursuant to Section 11.1 hereof,
written notice thereof shall forthwith be given to the other party or parties, and this Agreement shall terminate, and the purchase
of the Purchased Assets hereunder shall be abandoned, without further action by Buyer or Seller. If this Agreement is terminated
as provided herein each party shall redeliver all documents, work papers and other material of any other party relating to the
transactions contemplated hereby, whether so obtained before or after the execution hereof, to the party furnishing the same.

 

11.3         Effect
of Termination.

 

(a)          In
the event that this Agreement is validly terminated as provided herein, then each of the parties shall be relieved of its duties
and obligations arising under this Agreement after the date of such termination and such termination shall be without liability
to Buyer or Seller; provided, however, that the obligations of the parties set forth in Article 10, this Section
11.3 and Sections 12.2, 12.3, 12.4, 12.7, 12.9, 12.13, and 12.15 hereof shall survive any such termination and shall
be enforceable hereunder.

 

(b)          Nothing
in this Section 11.3 shall relieve Buyer or Seller of any liability for a material breach of this Agreement prior to
the date of termination, the damages recoverable by the non-breaching party shall include all attorneys’ fees reasonably
incurred by such party in connection with the transactions contemplated hereby.

 

11.4         Survival
of Representations and Warranties. Except with respect to (a) the covenants of Buyer, Seller and the Selling Member which are
intended to survive the Closing, (b) Seller’s and the Selling Member’s representations provided for in Section 5.2(a),
5.4 and 5.8 which survive indefinitely, (c) Seller’s and Selling Member’s representations provided for in Sections
5.6, 5.11, 5.14, 5.16 and 5.22 which survive until the applicable statute of limitations expires with respect to claims arising
under such Sections, and (d) Buyer’s representation provided for in Section 6.2 which survives indefinitely, the representations
and warranties of each of the parties hereto shall survive the Closing for a period of twenty-four (24) months.

 

ARTICLE 12

MISCELLANEOUS

 

12.1         Assignment.
This Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective successors and assigns;
provided, however, that no assignment shall be made by either party without the prior express written consent of
the other party.

 

    	 	32	 

     

    

 

12.2         Risk
of Loss. All risk of loss with respect to the Purchased Assets to be transferred hereunder shall remain with Seller until the
transfer of the Purchased Assets and the Business on the Closing Date. Anything to the contrary in this Agreement notwithstanding,
in the event there has been any material damage to or destruction of any of the Purchased Assets prior to the Closing Date and
Buyer elects to consummate the transactions contemplated herein, at Closing, Seller shall assign to Buyer all of Seller’s
right to receive insurance proceeds toward the repair or replacement of such Purchased Assets, if any, and if no such insurance
is in effect or the amount payable thereunder is insufficient to repair or replace any such Purchased Assets, the parties shall
equitably adjust the Purchase Price; provided, however, if any such adjustment would result in a reduction in the Purchase Price
of more than five percent (5%), Seller and the Selling Member’s shall have the option to terminate this Agreement.

 

12.3         Confidentiality.
All information gained by either party concerning the other as a result of the transactions contemplated hereby (“Confidential
Information”), including the execution and consummation of the transactions contemplated hereby and the terms thereof
and information obtained by Buyer and its representatives in conducting due diligence respecting Seller and the Purchased Assets,
will be kept in strict confidence. All Confidential Information will be used only for the purpose of consummating the transactions
contemplated hereby. Following the Closing, all Confidential Information relating to the Business disclosed by Seller to Buyer
shall become the Confidential Information of Buyer, subject to the restrictions on use and disclosure by Seller imposed under this
Section 12.3. Neither Seller, the Selling Member, nor Buyer shall, without having previously informed the other party about
the form, content and timing of any such announcement, make any public disclosure with respect to the Confidential Information
or transactions contemplated hereby, except:

 

(a)          As
may be required by the Securities Act for inclusion in the Registration Statement; or

 

(b)          As
may be required by applicable Law provided that, in any such event, the party required to make the disclosure will (I) provide
the other party with prompt written notice of any such requirement so that such other party may seek a protective order or other
appropriate remedy, (II) consult with and exercise in good faith all reasonable efforts to mutually agree with the other party
regarding the nature, extent and form of such disclosure, (III) limit disclosure of Confidential Information to what is legally
required to be disclosed, and (IV) exercise its best efforts to preserve the confidentiality of any such Confidential Information;
or

 

(c)          Buyer
may disclose the terms of this Agreement and the transactions contemplated hereby to an actual or prospective underwriter, lender,
investor, partner or agent, subject to a non-disclosure agreement pursuant to which such lender, investor, partner or agent agrees
to be bound by the terms of this Section 12.3; or

 

(d)          Disclosure
to a party’s representatives and advisors in connection with advising such party and preparing its Tax returns.

 

    	 	33	 

     

    

 

12.4         Expenses.
Each party shall bear its own expenses with respect to the transactions contemplated by this Agreement. Notwithstanding the foregoing,
and subject to the obligations of Seller to deliver to Buyer the financial statements required by Section 7.13, all legal, accounting
and regulatory fees and expenses incident to the IPO, including preparation and filing of the Registration Statement will be borne
by Buyer. Buyer will also cover the reasonable and customary legal fees of one securities counsel designated by the majority the
Target Companies being acquired on the Closing Date.

 

12.5         Severability.
Each of the provisions contained in this Agreement shall be severable, and the unenforceability of one shall not affect the enforceability
of any others or of the remainder of this Agreement.

 

12.6         Entire
Agreement. This Agreement may not be amended, supplemented or otherwise modified except by an instrument in writing signed
by all of the parties hereto. This Agreement and the Other Agreements contain the entire agreement of the parties hereto with respect
to the transactions covered hereby, superseding all negotiations, prior discussions and preliminary agreements made prior to the
date hereof.

 

12.7         No
Third Party Beneficiaries. This Agreement is for the sole benefit of the parties hereto and their permitted assigns and nothing
herein, express or implied (including Article 10), shall give or be construed to give to any Person, other than the parties
hereto and such permitted assigns, any legal or equitable rights hereunder.

 

12.8         Waiver.
The failure of any party to enforce any condition or part of this Agreement at any time shall not be construed as a waiver of that
condition or part, nor shall it forfeit any rights to future enforcement thereof. Any waiver hereunder shall be effective only
if delivered to the other party hereto in writing by the party making such waiver.

 

12.9         Governing
Law. This Agreement shall be construed and enforced in accordance with and governed by the laws of the State of Delaware without
regard to the conflicts of laws provisions thereof.

 

12.10         Headings.
The headings of the sections and subsections of this Agreement are inserted for convenience only and shall not be deemed to constitute
a part hereof.

 

12.11         Counterparts.
The parties may execute this Agreement in one or more counterparts, and each fully executed counterpart shall be deemed an original.

 

12.12         Further
Documents. Each of Buyer, Seller and the Selling Member shall, and shall cause its respective Affiliates to, at the request
of another party, execute and deliver to such other party all such further instruments, assignments, assurances and other documents
as such other party may reasonably request in connection with the carrying out of this Agreement and the transactions contemplated
hereby.

 

    	 	34	 

     

    

 

12.13         Notices.
All communications, notices and consents provided for herein shall be in writing and be given in person or by means of facsimile
(with request for assurance of receipt in a manner typical with respect to communications of that type and confirmation by mail),
by overnight courier or by registered or certified mail, and shall become effective: (a) on delivery if given in person; (b)
on the date of transmission if sent by facsimile; (c) one (1) Business Day after delivery to the overnight service; or (d) four
(4) Business Days after being mailed, with proper postage and documentation, for first-class registered or certified mail,
prepaid.

 

Notices shall be addressed as follows:

 

If to Buyer, to:

 

Alliance MMA, Inc.

590 Madison Avenue, 21st Floor

New York, New York 10022

Attention: Paul K. Danner, III, CEO

Phone: (212) 739-7825

Facsimile: (212) 658-9291

 

with copies to:

 

Mazzeo Song & Bradham LLP

444 Madison Avenue, 4th Floor

New York, NY 10022

Attention: Robert L. Mazzeo, Esq.

Phone: (212) 599-0310

Fax: (212) 599-8400

 

If to Seller or the Selling Member, to:

 

CAGETIX LLC

3902 Heartland Drive

Bellevue, NE 68123

Attention: Mr. Jay Schneider

Phone: (402) 210-6784

Email: victoryjay@cagetix.com

 

provided, however, at the
time of mailing or within three (3) Business Days thereafter there is or occurs a labor dispute or other event that might reasonably
be expected to disrupt the delivery of documents by mail, any communication, notice or consent provided for herein shall be given
in person or by means of facsimile or by overnight courier, and further provide that if any party shall have designated a different
address by notice to the others, then to the last address so designated.

 

    	 	35	 

     

    

 

12.14         Schedules.
Buyer and Seller agree that any disclosure in any Schedule attached hereto shall (a) constitute a disclosure only under such specific
Schedule and shall not constitute a disclosure under any other Schedule referred to herein unless a specific cross-reference to
another Schedule is provided or such disclosure is otherwise clear from the context of the disclosure in such Schedule and (b) not
establish any threshold of materiality. Seller or Buyer may, from time to time prior to or at the Closing, by notice in accordance
with the terms of this Agreement, supplement or amend any Schedule, including one or more supplements or amendments to correct
any matter which would constitute a breach of any representation, warranty, covenant or obligation contained herein. No such supplemental
or amended Schedule shall be deemed to cure any breach for purposes of Section 8.2(b). If, however, the Closing occurs, any
such supplement and amendment will be effective to cure and correct for all other purposes any breach of any representation, warranty,
covenant or obligation which would have existed if Seller or Buyer had not made such supplement or amendment, and all references
to any Schedule hereto which is supplemented or amended as provided in this Section 12.14 shall for all purposes at and after
the Closing be deemed to be a reference to such Schedule as so supplemented or amended.

 

12.15         Construction.
The language in all parts of this Agreement shall be construed, in all cases, according to its fair meaning. The parties acknowledge
that each party and its counsel have reviewed and revised this Agreement and that any rule of construction to the effect that any
ambiguities are to be resolved against the drafting party shall not be employed in the interpretation of this Agreement. Words
in the singular shall be deemed to include the plural and vice versa and words of one gender shall be deemed to include the other
gender as the context requires.

 

12.16         Knowledge.
As used herein, Seller will be deemed to have knowledge of a particular fact or matter only if Jay Schneider is actually aware
of the fact or matter, or with the exercise of reasonable diligence should have been aware of the fact or mater.

 

12.17         Submission
to Jurisdiction. Each of Buyer, Seller and Selling Member (a) submits to the exclusive jurisdiction of the Court of Chancery
of the State of Delaware (or any other federal or state court in the State of Delaware if it is determined that the Court of Chancery
does not have jurisdiction over such action) in any action or proceeding arising out of or relating to this Agreement, (b) agrees
that all claims in respect of such action or proceeding may be heard and determined only in any such court, and (c) agrees not
to bring any action or proceeding arising out of or relating to this Agreement in any other court. Each party waives any defense
of inconvenient forum to the maintenance of any action or proceeding so brought and waives any bond, surety or other security that
might be required of the other party with respect thereto. Either party may make service on the other party by sending or delivering
a copy of the process to the Party to be served at the address and in the manner provided for the giving of notices in Section
12.13. Nothing in this Section 12.17, however, shall affect the right of any Party to serve legal process in any other manner permitted
by law.

 

    	 	36	 

     

    

 

12.18         Waiver
of Jury Trial. EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ALL RIGHT TO TRIAL BY JURY AND ANY ACTION, PROCEEDING OR
COUNTERCLAIM (WHETHER BASED ON CONTRACT, TORT, OR OTHERWISE) ARISING OUT OF, RELATING TO OR IN CONNECTION WITH ANY MATTER WHICH
IS THE SUBJECT OF THIS AGREEMENT, THE OTHER AGREEMENTS OR THE ACTIONS OF ANY PARTY HERETO IN THE NEGOTIATION, ADMINISTRATION, PERFORMANCE
OR ENFORCEMENT HEREOF.

 

[Signature Page to Asset Purchase Agreement
Follows]

 

    	 	37	 

     

    

 

[Signature Page to Asset Purchase Agreement]

 

IN WITNESS WHEREOF,
the parties hereto have caused this Agreement to be executed by their respective duly authorized officers as of the date first
above written.

 

	SELLER:	 	 
	 	 	 	 
	CAGETIX LLC	 	 
	 	 	 	 
	By:	/s/ Jay Schneider	 	 
	Name: Jay Schneider	 	 
	Title: Managing Member	 	 
	 	 	 	 
	SELLING MEMBER:	 	 
	 	 	 	 
	 	/s/ Jay Schneider	 	 
	Jay Schneider	 	 
	 	 	 	 
	BUYER:	 	 
	 	 	 	 
	ALLIANCE MMA, INC. 	 	 
	 	 	 	 
	By:	/s/ Joseph Gamberale	 	 
	 	Name: Joseph Gamberale	 	 
	 	Title: Director 	 	 

 

    	 	38	 

     

    

 

EXHIBITS
AND SCHEDULES

 

Exhibits

 

	Exhibit A:	Form of Assignment and Assumption Agreement
	Exhibit B:	Form of Bill of Sale, Conveyance and Assignment
	Exhibit C:	Executive Employment Agreement
	Exhibit D:	Form of Intellectual Property Transfer Agreement
	Exhibit E	Form of Non-Competition and Non-Solicitation Agreement
	Exhibit F	Form of Buyer Officer’s Certificate
	Exhibit G	Form of Seller Officer’s Certificate

 

Schedules

 

	Schedule 2.1	Permitted Encumbrances
	Schedule 2.1(c)	Equipment
	Schedule 2.1(d)	Assumed Contracts
	Schedule 2.1(e)	Real Estate Leases
	Schedule 2.1(n)	Additional Assets
	Schedule 2.2	Excluded Assets
	Schedule 3.4	Allocation of Purchase Price
	Schedule 5.3	Equipment and other Purchased Assets
	Schedule 5.4	Title
	Schedule 5.5	Intellectual Property
	Schedule 5.6	Litigation
	Schedule 5.7	Required Consents
	Schedule 5.10	Contract Exceptions
	Schedule 5.12	Scope of Rights in Purchased Assets
	Schedule 5.13	Compliance with Laws
	Schedule 5.14	Financial Statements
	Schedule 5.15	Certain Changes
	Schedule 5.16	Employee Plans
	Schedule 5.17	Business Employees
	Schedule 5.18	Labor Relations
	Schedule 5.19	Customers and Suppliers
	Schedule 5.20	Conflicts
	Schedule 6.3	Buyer Consents
	Schedule 7.1	Compensation Covenant

 

    	 	39	 

     

    

 

Exhibit A

 

ASSIGNMENT AND ASSUMPTION AGREEMENT

 

This ASSIGNMENT AND
ASSUMPTION AGREEMENT dated as of ______ __, 2016 is entered into by and among CAGETIX LLC, a Nebraska limited liability company
(“Seller”) and ALLIANCE MMA, INC., a Delaware corporation (“Buyer”) and is delivered pursuant
to, and subject to the terms of, that certain Asset Purchase Agreement, dated as of February 23, 2016 (the “Asset Purchase
Agreement”), by and among Seller, Buyer, and Jay Schneider, an individual and resident of the State of Nebraska (the
“Selling Member”). All capitalized terms not otherwise defined herein shall have the meanings ascribed to such
terms in the Asset Purchase Agreement.

 

WHEREAS, pursuant to
the Asset Purchase Agreement the parties hereto together with the Selling Member have agreed that at the Closing (which Closing
is taking place as of the date hereof), Seller will transfer to Buyer and Buyer will accept and assume, only those liabilities
and obligations of Seller arising from and after the Closing Date under the Assumed Contracts set forth on Schedule 2.1(d) to the
Asset Purchase Agreement.

 

NOW, THEREFORE, subject
to the terms and conditions of the Asset Purchase Agreement and for the consideration set forth therein, Buyer and Seller each
hereby agrees as follows:

 

As of the date hereof,
Seller hereby transfers and assigns to Buyer, and Buyer hereby accepts and assumes those liabilities and obligations of Seller
arising from and after the Closing Date under the Assumed Contracts set forth on Schedule A attached hereto. With the exception
of the liabilities and obligations to be assumed by Buyer pursuant to the preceding sentence, Buyer shall not assume and shall
in no event be liable for any other debts, liabilities or obligations of Seller, whether fixed or contingent, known or unknown,
liquidated or unliquidated, secured or unsecured, or otherwise and regardless of when they arose or arise. In the event of any
inconsistency between the terms hereof and the terms of the Asset Purchase Agreement, the terms of the Asset Purchase Agreement
shall control.

 

[Signature Page for Assignment and Assumption
Agreement to follow]

 

    	 	A-1	 

     

    

 

[Signature Page for Assignment and Assumption
Agreement]

 

IN WITNESS WHEREOF, the Assignor and Assignee
have caused this Assignment and Assumption Agreement to be duly executed and authorized as of the date hereof.

 

	ASSIGNOR:	 	 
	 	 	 	 
	CAGETIX LLC	 	 
	 	 	 	 
	By:	 	 	 
	Name: Jay Schneider	 	 
	Title: Managing Member	 	 
	 	 	 	 
	ASSIGNEE:	 	 
	 	 	 	 
	ALLIANCE MMA, INC. 	 	 
	 	 	 	 
	By:	 	 	 
	 	Name: Joseph Gamberale	 	 
	 	Title: Director 	 	 

 

    	 	A-2	 

     

    

 

Schedule A

 

    	 	A-3	 

     

    

 

Exhibit B

 

BILL OF SALE, CONVEYANCE AND ASSIGNMENT

 

THIS BILL OF SALE, CONVEYANCE AND ASSIGNMENT
(this “Instrument”) dated as of ______ __, 2016 is entered into by and among CAGETIX LLC, a Nebraska limited
liability company (“Seller”) and ALLIANCE MMA, INC., a Delaware corporation (“Buyer”) and
is delivered pursuant to, and subject to the terms of, that certain Asset Purchase Agreement, dated as of February 23, 2016 (the
“Asset Purchase Agreement”), by and among Seller, Buyer, and Jay Schneider, an individual and resident of the
State of Nebraska (the “Selling Member”).

 

NOW, THEREFORE, subject to the terms and
conditions of the Asset Purchase Agreement and for the consideration set forth therein, Buyer and Seller each hereby agrees as
follows:

 

		1.	Seller does hereby sell, convey, transfer, assign and deliver to Buyer, all of its right, title
and interest in and to the Purchased Assets.

 

		2.	Notwithstanding anything to the contrary in this Instrument, the Asset Purchase Agreement or in
any other document delivered in connection herewith or therewith, the Purchased Assets subject to this Instrument shall expressly
exclude the Excluded Assets.

 

		3.	From time to time, as and when reasonably requested by Buyer, Seller shall execute and deliver
all such documents and instruments and shall take, or cause to be taken, all such further or other actions as Buyer may reasonably
deem necessary or desirable to more effectively sell, transfer, convey and assign to Buyer all of Seller’s right, title and
interest in the Purchased Assets subject to this Instrument.

 

		4.	This Instrument shall be governed by and construed in accordance with the internal laws of the
State of Delaware applicable to agreements made and to be performed entirely within such State, without regard to the conflicts
of laws principles of such State.

 

		5.	To the extent that any provision of this Instrument is inconsistent or conflicts with the Asset
Purchase Agreement, the provisions of the Asset Purchase Agreement shall control. Nothing in this Instrument, express or implied,
is intended or shall be construed to expand or defeat, impair or limit in any way the rights, obligations, claims or remedies of
the parties as set forth in the Asset Purchase Agreement.

 

    	 	B-1	 

     

    

 

		6.	This Instrument may be executed in any number of counterparts, each of which when executed and
delivered shall be deemed to be an original and all of which when taken together shall constitute but one and the same instrument.

 

[Signature Page to Bill of Sale, Conveyance
and Assignment to Follow]

 

    	 	B-2	 

     

    

 

[Signature Page to Bill of Sale, Conveyance
and Assignment]

 

IN WITNESS WHEREOF, the parties hereto
have caused this Instrument to be executed by their respective duly authorized officers as of the date first above written.

 

	SELLER:	 
	 	 
	CAGETIX LLC	 
	 	 	 
	By:	 	 
	Name: Jay Schneider	 
	Title: Managing Member	 
	 	 	 
	BUYER:	 
	 	 	 
	ALLIANCE MMA, INC. 	 
	 	 	 
	By:	 	 
	 	Name: Joseph Gamberale	 
	 	Title: Director 	 

 

    	 	B-3	 

     

    

 

Exhibit C

 

EXECUTIVE EMPLOYMENT AGREEMENT

 

THIS EXECUTIVE EMPLOYMENT
AGREEMENT (the “Agreement”), entered into effective ___________ __, 2016, by and between ALLIANCE MMA, INC.,
a Delaware corporation (the “Company”) and Jay Schneider, an individual and resident of the State of Nebraska
(the “Executive”) and is delivered pursuant to, and subject to the terms of, that certain Asset Purchase Agreement,
dated as of February 23, 2016 (the “Asset Purchase Agreement”), by and among CAGETIX LLC, a Nebraska limited
liability company (“Seller”), the Company, and the Executive. All capitalized terms not otherwise defined herein
shall have the meanings ascribed to such terms in the Asset Purchase Agreement.

 

In consideration of
the mutual covenants and undertakings herein contained, the parties, each intending to be legally bound, agree as follows:

 

1.          Employment.
Upon the terms and subject to the conditions set forth in this Agreement, the Company employs Executive as the Company’s
Vice President, and Executive accepts such employment.

 

2.          Position.
Executive agrees to serve as Vice President of the Company and to perform such duties as are commensurate with such office, including
the oversight and management of the employees and day-to-day operations of the Business. The Executive will devote substantially
all his business time and efforts to the Company and the Company’s business and will not engage in other business activities
without the Company’s prior consent, whether or not such business activity is pursued for profit, gain or other pecuniary
advantage. Nothing herein will prevent Executive from engaging in investment activities unrelated to the Company’s business
for his own account. The Executive shall have all the duties and powers of an officer of the Company and shall report to the Company’s
Chief Executive Officer.

 

3.          Term.
The term of this Agreement will begin on ___________ __, 2016 (the “Effective Date”) and will end on the three-year
anniversary of such date (the “Term”). After such initial three-year period, the Term will renew for renewal
periods of one year each unless either party gives the other written notice of intent not to renew at least sixty (60) days prior
to such date. The parties hereto agree that, upon the expiration of the Term, the Executive’s employment with the Company
will terminate and the Executive will not be entitled to any further compensation, except as otherwise expressly provided in this
Agreement. The Company will be under no obligation whatsoever to renew or continue the employment of the Executive beyond the Term.

 

    	 	C-1
	 

     

    

 

4.          Salary;
Bonus. (a)          Executive will receive a salary during the Term of Sixty
Five Thousand ($65,000) per year (“Base Compensation”), pro-rated for partial years, payable at regular intervals
in accordance with the Company’s normal payroll practices in effect from time to time. Executive’s Base Compensation
will be reviewed annually by the Company’s Board of Directors and Executive will be eligible for consideration for merit-based
increases to Base Compensation as determined by the Board of Directors in its sole discretion. In addition to eligibility for consideration
of merit-based increases in the discretion of the Board of Directors, Executive’s Base Compensation will be increased effective
January 1 of each year during the Term (commencing with January 1, 2017) by three percent (3%) to reflect anticipated increases
in cost of living.

 

5.          Benefit
Programs. (a) During the Term, Executive will be entitled to participate in or receive benefits as follows:

 

(i)          health
and dental insurance pursuant to the Company’s current or future plans and policies (premium for only Executive to be paid
by Company);

 

(ii)         participation in Company
401(k) plan with Company match of Executive’s contribution on a dollar-for-dollar basis for the first 3% of Executive’s
Base Compensation; and

 

(iii)         participation in any
other Executive benefit plan of the Company provided to all employees of the Company on the same terms as other employees of the
Company based on tenure and position.

 

All benefits will be pursuant to programs
or arrangements made available by the Company on the date of this Agreement and from time to time in the future to the Company’s
other employees on a basis consistent with the terms, conditions and overall administration of the foregoing plans, programs or
arrangements and with respect to which Executive is otherwise eligible to participate or receive benefits. Executive acknowledges
such benefits are subject to change as and when changed by the Company generally.

 

(b)        During the Term,
the Company will provide Executive with a Company owned or leased computer and printer and supplies for Company purposes.

 

(c)        During the Term,
the Company will provide Executive with a mobile phone and either pay directly or reimburse Executive for the cost of a reasonable
plan for Executive’s use on behalf of the Company.

 

(d)        The items provided
in connection with paragraphs (b) and (c) will be returned by Executive to the Company upon any termination of this Agreement.

 

6.          General
Policies. (a) So long as the Executive is employed by the Company pursuant to this Agreement, Executive will receive reimbursement
from the Company, as appropriate, for all reasonable business expenses incurred by Executive in accordance with Company policies
and in the course of his employment by the Company, upon submission to the Company of written vouchers and statements for reimbursement.

 

    	 	C-2
	 

     

    

 

(b)          During
the Term, the Executive will be entitled to three weeks of paid vacation, which will be utilized at such times when his absence
will not materially impair the Company’ s normal business functions. In addition to the vacation described above, Executive
also will be entitled to all paid holidays customarily given by the Company to its employees.

 

(c)          All
other matters relating to the employment of Executive by the Company not specifically addressed in this Agreement will be subject
to the general policies regarding employees of the Company in effect from time to time.

 

7.          Termination
of Employment. Subject to the respective continuing obligations of the parties, including but not limited to those set forth
in Sections 8 and 9 hereof, Executive’s employment by the Company may be terminated prior to the expiration of the
Term of this Agreement by either the Executive or the Company by delivering a written notice of termination two weeks in advance
of such termination (the end of such two week period being the “Date of Termination”).

 

8.          Termination
of Employment. (a) In the event of termination of the Executive’s employment pursuant to (i) expiration of the Term,
(ii) the death or Disability (as defined below) of Executive, (iii) termination by Executive or (iv) termination by the Company
with Cause (as defined below), compensation (including Base Compensation) will continue to be paid, and the Executive will continue
to participate in the employee benefit and compensation plans and other perquisites as provided in Sections 4 and 5 hereof,
until the Date of Termination in a manner consistent with the applicable terms of the governing plan documents.

 

(b)          In
the event of termination of Executive’s employment by the Company without Cause, (i) compensation (including Base Compensation)
will continue to be paid until the Date of Termination, (ii) the Executive will continue to participate in the employee benefit
and compensation plans and other perquisites as provided in Sections 4 and 5 hereof, until the Date of Termination, and
(iii) after the Date of Termination, Company will pay Executive an amount per month equal to the Base Compensation divided by twelve
(12) (pro-rated for partial months) until the end of the Term.

 

(c)          The
following Terms will have the following meanings for purposes of this Agreement:

 

(i)          “Cause”
means termination of the Executive by the Company for:

 

(A) the commission of a felony
or a crime involving moral turpitude or the commission of any other act or omission involving dishonesty or fraud with respect
to the Company;

 

(B) conduct which brings the Company
into public disgrace or disrepute;

 

(C) gross negligence or willful
gross misconduct with respect to the

 

    	 	C-3
	 

     

    

 

Company;

 

(D) breach of a fiduciary duty
to the Company;

 

(E) a breach of Section 9 
of this Agreement; or

 

(F) Executive’s failure to
cure a breach of any term of this Agreement (other than Section 9) within thirty (30) days after receipt of written notice
from the Company specifying the act or omission that constitutes such breach.

 

(ii)         “Disability”
means the physical or mental incapacity of Executive for a period of more than ninety (90) consecutive days, the determination
of which by the Company will be conclusive on the parties hereto.

 

9.          Non-Compeition
and Confidentiality Covenants. Executive and Company are party to that certain Non-Comeptition and Non-Solicitation
Agreement, dated of even date herewith (the “Non-Competition Agreement”), which is incorporated herein by reference.
The Non-Competition Agreement contains, among other things, covenants of Executive respecting non-competition, non-solicitation
and non-disclosure. Any breach of the Non-competition Agreement that is not cured as permitted therein shall be deemed a breach
of this Section 9. The Non-Competition Agreement shall survive the termination of this Agreement pursuant to its terms.

 

10.         Notices.
For purposes of this Agreement, notices and all other communications provided for herein will be in writing and will be deemed
to have been given when delivered or mailed by United States registered or certified mail, return receipt requested, postage prepaid,
addressed as follows:

 

	If to the Executive:	CAGETIX LLC
	 	3902 Heartland Drive
	 	Bellevue, NE 68123
	 	Attention: Mr. Jay Schneider 
	 	Phone: (402) 210-6784
	 	Email: victoryjay@cagetix.com
	 	 
	If to the Company:	Alliance MMA, Inc.
	 	590 Madison Avenue, 21st Floor
	 	New York, New York 10022
	 	Attention: Paul K. Danner, III, CEO
	 	Phone:  (212) 739-7825
	 	Facsimile:  (212) 658-9291

 

    	 	C-4
	 

     

    

 

	with copies to:	 
	 	 
	 	Mazzeo Song & Bradham LLP
	 	444 Madison Avenue, 4th Floor
	 	New York, NY 10022
	 	Attention: Robert L. Mazzeo, Esq.
	 	Phone: (212) 599-0310
	 	Fax:  (212) 599-8400

 

or to such other address as either party
hereto may have furnished to the other party in writing in accordance herewith, except that notices of change of address will be
effective only upon receipt.

 

11.         Governing
Law. The validity, interpretation, and performance of this Agreement will be governed by the laws of the State of Delaware,
without reference to the choice of law principles or rules thereof, except to the extent that federal law will be deemed to apply.

 

12.         Modification.
No provision of this Agreement may be modified, waived or discharged unless such waiver, modification or discharge is agreed to
in a writing signed by the Company and the Executive. No waiver by any party hereto at any time of any breach by another party
hereto of, or compliance with, any condition or provision of this Agreement to be performed by such other party will be deemed
a wavier of dissimilar provisions or conditions at the same or any prior subsequent time. No agreements or representation, oral
or otherwise, express or implied, with respect to the subject matter hereof have been made by either party which are not set forth
expressly in this Agreement.

 

13.         Validity.
The invalidity or unenforceability of any provisions of this Agreement will not affect the validity or enforceability of any other
provisions of this Agreement which will remain in full force and effect.

 

14.         Counterparts.
This Agreement may be executed in one or more counterparts, each of which will be deemed an original but all of which together
will constitute one and the same agreement.

 

15.         Assignment.
This Agreement is personal in nature and Executive may not, without consent of the Company, assign or transfer this Agreement or
any rights or obligations hereunder.

 

16.         Document
Review. The Company and the Executive hereby acknowledge and agree that each (i) has read this Agreement in its entirety prior
to executing it, (ii) understands the provisions and effects of this Agreement, (iii) has consulted with such attorneys, accountants
and financial and other advisors as it or he has deemed appropriate in connection with their respective execution of this Agreement,
and (iv) has executed this Agreement voluntarily and knowingly.

 

    	 	C-5
	 

     

    

 

17.         Entire
Agreement This Agreement together with any understanding or modifications thereof as agreed to in writing by the parties, will
constitute the entire agreement between the parties hereto.

 

[Signature Page to
Executive Employment Agreement Follows]

 

    	 	C-6
	 

     

    

 

[Signature Page to Executive Employment
Agreement]

 

IN WITNESS WHEREOF,
the parties have caused the Agreement to be executed and delivered as of the date first set forth above.

 

	ALLIANCE MMA, INC. 	 
	 	 	 
	By:	 	 
	Name: Joseph Gamberale	 
	Title: Director 	 
	 	 	 
	 	 	 
	Jay Schneider	 

 

    	 	C-7
	 

     

    

 

Exhibit D

 

INTELLECTUAL PROPERTY TRANSFER AGREEMENT

 

This INTELLECTUAL PROPERTY
TRANSFER AGREEMENT dated as of ______ __, 2016 is entered into by and among CAGETIX LLC, a Nebraska limited liability company
(“Assignor”) and ALLIANCE MMA, INC., a Delaware corporation (“Assignee”) and is delivered
pursuant to, and subject to the terms of, that certain Asset Purchase Agreement, dated as of February 23, 2016 (the “Asset
Purchase Agreement”), by and among Assignor, Assignee, and Jay Schneider, an individual and resident of the State of
Nebraska (the “Selling Member”).

 

WHEREAS, Assignor has
good and marketable rights and title in and to the patent applications, issued patents, trademarks, trademark applications, copyrights
and copyright applications listed on Schedule 1 attached hereto (the “Intellectual Property”); and

 

WHEREAS, Assignee desires
to acquire Assignor’s rights and title in and to the Intellectual Property and Assignor desires to assign to the Assignee
its rights and title in and to the Intellectual Property.

 

NOW, THEREFORE, for
good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties hereto agree as follows:

 

1.          Assignor
hereby transfers, assigns and otherwise conveys to Assignee, all of Assignor’s rights, title, and interest in, to, and under
the following:

 

A. the patents included in the Intellectual
Property, including, without limitation, any continuations, divisions, continuations-in-part, reissues, reexaminations, extensions
or foreign equivalents thereof, and including, without limitation, the subject matter of all claims that may be obtained therefrom,
and all other corresponding rights that are or may be secured under the laws of the United States or any other jurisdiction, now
or hereafter in effect;

 

B. the copyrights and applications for
registration of copyrights included in the Intellectual Property, and all corresponding rights, including, without limitation,
moral rights, that are or may be secured under the laws of the United States or any other jurisdiction, now or hereafter in effect;

 

C. the trademarks and applications for
registration of trademarks included in the Intellectual Property, together with the goodwill of the Business associated with such
trademarks; and

 

C. all proceeds of the assets transferred
pursuant to subsections 1(A) through 1(C) above, including, without limitation, the right to sue for, and collect on, (i) any claim
by Assignor against third parties for past, present, or future infringement of the such transferred assets, and (ii) any income,
royalties, or payments due or payable and related exclusively to such transferred assets as of the date of this assignment or thereafter.

 

    	 	D-1
	 

     

    

 

2.          Assignor
authorizes the pertinent officials of the United States Patent and Trademark Office and the United States Copyright Office and
the pertinent official of similar offices or governmental agencies in any applicable jurisdictions outside the United States to
record the transfer of the patents, copyrights and related registrations and applications for registration set forth on Schedule A
to Assignee as assignee of Assignor’s entire rights, title and interest therein. Assignor agrees to further execute any documents
reasonably necessary to effect the assignment specified herein or to confirm Assignee’s ownership of the Intellectual Property.

 

3.          The
terms of the Asset Purchase Agreement are incorporated herein by reference. Except as set forth herein, the rights and obligations
of the Assignor and Assignee set forth in the Asset Purchase Agreement remain unmodified. Capitalized terms used herein or in the
Schedule A hereto but not otherwise defined herein or in the Schedule 1 hereto shall have the respective meanings given
to them in the Asset Purchase Agreement.

 

4.          This
Intellectual Property Transfer Agreement shall be construed and enforced in accordance with and governed by the laws of the State
of Delaware without regard to the conflicts of laws provisions thereof.

 

5.          This
Intellectual Property Transfer Agreement may be executed in any number of counterparts, each of which when executed and delivered
shall be deemed to be an original and all of which when taken together shall constitute but one and the same instrument.

 

[Signature Page for Intellectual Property
Transfer Agreement to follow]

 

    	 	D-2
	 

     

    

 

[Signature Page for Intellectual Property
Transfer Agreement]

 

IN WITNESS WHEREOF,
the Assignor and Assignee have caused this Intellectual Property Transfer Agreement to be duly executed and authorized as of the
date hereof.

 

	ASSIGNOR:	 
	 	 
	CAGETIX LLC	 
	 	 	 
	By:	 	 
	Name: Jay Schneider	 
	Title: Managing Member	 
	 	 
	ASSIGNEE:	 
	 	 
	ALLIANCE MMA, INC. 	 
	 	 	 
	By:	 	 
	 	Name: Joseph Gamberale	 
	 	Title: Director 	 

 

    	 	D-3
	 

     

    

 

SCHEDULE A

 

PATENTS

 

None

 

TRADEMARKS

 

Cagetix and Cagetix logo

 

COPYRIGHTS

 

All copyrights in the software related to Seller’s
electronic ticketing platform presently commercialized through Seller’s Internet web site located at www.cagetix.com.

 

Together with all other copyrights in and to
all the copyrightable materials included in the Purchased Assets.

 

    	 	D-4
	 

     

    

 

Exhibit E

 

NON-COMPETITION AND NON-SOLICITATION AGREEMENT

 

THIS NON-COMPETITION
AND NON-SOLICITATION AGREEMENT (the “Agreement”), dated as of ____________ __, 2016 (the “Effective
Date”) is entered into by and between ALLIANCE MMA, INC., a Delaware corporation (“Company”) and ________________________
an individual and resident of the State of _____________ (the “Executive”).

 

WHEREAS, the Company,
CAGETIX LLC, a Nebraska limited liability company (“Seller”), and Jay Schneider, an individual and resident
of the State of Nebraska (the “Selling Member”) are parties to that certain Asset Purchase Agreement, dated
as of February 23, 2016 (the “Asset Purchase Agreement”) pursuant to which the Company acquired substantially
all the assets of Seller’s business (as more particularly defined in the Asset Purchase Agreement, the “Business”);

 

WHEREAS, the execution
and delivery of this Agreement by Executive was a condition to the purchase by the Company of the Business and consummation of
the other transactions contemplated by the Asset Purchase Agreement;

 

WHEREAS, also in connection
with purchase by the Company of the Business and consummation of the other transactions contemplated by the Asset Purchase Agreement,
the Executive has been offered employment by the Company, and the Executive will have access to and be instrumental in developing
and implementing critical aspects of the Company’s strategic business plan; and

 

WHEREAS, the Executive
is an owner of capital stock or options to acquire the capital stock of the Company and will otherwise personally benefit from
the transactions contemplated by this Agreement.

 

NOW, THEREFORE, in
consideration of (i) the Company entering into the Asset Purchase Agreement, (ii) the employment or continued employment of the
Executive by the Company, and (iii) the continued receipt and access to confidential, proprietary, and trade secret information
associated with the Executive’s position with the Company, the Executive and the Company agree as follows:

 

1.          Confidentiality.
Executive understands and agrees that in the course of providing services to the Company, Executive may acquire confidential and/or
proprietary information concerning the Company’s operations, its future plans and its methods of doing business. Executive
understands and agrees it would be extremely damaging to the Company if Executive disclosed such information to a competitor or
made such information available to any other person. Executive understands and agrees that such information is divulged to Executive
in strict confidence and Executive understands and agrees that Executive shall not use such information other than in connection
with the Business and will keep such information secret and confidential unless disclosure is required by court order or otherwise
by compulsion of law. In view of the nature of Executive’s employment with the Company and the information that Executive
has received during the course of Executive’s employment, Executive also agrees that the Company would be irreparably harmed
by any violation, or threatened violation of the agreements in this paragraph and that, therefor, the Company shall be entitled
to an injunction prohibiting Executive from any violation or threatened violation of such agreements.

 

    	 	E-1
	 

     

    

 

2.          Non-Competition
and Non-Solicitation. The Executive acknowledges and agrees that the nature of the Company’s confidential, proprietary,
and trade secret information to which the Executive has, and will continue to have, access to derives value from the fact that
it is not generally known and used by others in the highly competitive industry in which the Company competes. The Executive further
acknowledges and agrees that, even in complete good faith, it would be impossible for the Executive to work in a similar capacity
for a competitor of the Company without drawing upon and utilizing information gained during employment with the Company. Accordingly,
at all times during the Executive’s employment with the Company and for a period of three (3) years after termination, for
any reason, of such employment, the Executive will not, directly or indirectly:

 

(a) Engage in any business
or enterprise (whether as owner, partner, officer, director, employee, consultant, investor, lender or otherwise, except as the
holder of not more than one percent (1%) of the outstanding capital stock of a company) that directly or indirectly competes with
the Company’s business or the business of any of its subsidiaries anywhere in the United States, including but not limited
to any business or enterprise that develops, manufactures, markets, or sells any product or service that competes with any product
or service developed, manufactured, marketed or sold, or planned to be developed, manufactured, marketed or sold, by the Company
or any of its subsidiaries while the Executive was employed by the Seller or the Company; or

 

(b) Either alone or
in association with others (i) solicit, or facilitate any organization with which the Executive is associated in soliciting, any
employee of the Company or any of its subsidiaries to leave the employ of the Company or any of its subsidiaries; (ii) solicit
for employment, hire or engage as an independent contractor, or facilitate any organization with which the Executive is associated
in soliciting for employment, hire or engagement as a independent contractor, any person who was employed by the Company or any
of its subsidiaries at any time during the term of the Executive’s employment with the Seller or the Company or any of their
respective subsidiaries (provided, that this clause (ii) shall not apply to any individual whose employment with the Seller, the
Company or any of its subsidiaries has been terminated for a period of one year or longer); or (iii) solicit business from or perform
services for any customer, supplier, licensee or business relation of the Seller or the Company or any of their respective subsidiaries,
induce or attempt to induce, any such entity to cease doing business with the Company or any of its subsidiaries; or in any way
interfere with the relationship between any such entity and the Company or any of its subsidiaries.

 

    	 	E-2
	 

     

    

 

(c) Notwithstanding
the foregoing, nothing contained in this Agreement shall preclude the Executive from managing or training mixed martial arts fighters
or conducting single martial arts style (e.g., kick-boxing or boxing) promotional events even if such activities are arguably competitive
with the business of the Company or any of its subsidiaries.

 

3.          Return
of Property. Executive understands and agrees that all business information, files, research, records, memoranda, books, lists
and other documents and tangible materials, including computer disks, and other hardware and software that he receives during his
employment, whether confidential or not, are the property of the Company, and that, upon the termination of his services, for whatever
reason, he will promptly deliver to the Company all such materials, including copies thereof, in his possession or under his control.
Any analytical templates, books, presentations, reference materials, computer disks and other similar materials already rightfully
owned by the Executive prior to the Effective Date shall remain the property of the Executive and any copies thereof obtained by
or provided to the Company shall be returned or destroyed in a manner similar acceptable to the Executive.

 

4.          Not
Employment Contract. The Executive acknowledges that this Non-Competition and Non-Solicitation Agreement does not constitute
a contract of employment and, except as set forth in Executive Employment Agreement (to which this Agreement is ancillary), does
not guarantee hat the Company or any of its subsidiaries will continue his employment for any period of time or otherwise change
the at-will nature of his employment.

 

5.          Interpretation.
If any restriction set forth in Section 2 is found by any court of competent jurisdiction to be invalid, illegal, or unenforceable,
it shall be modified to the minimum extent necessary to render the modified restriction valid, legal and enforceable. The parties
intend that the non-competition and non-solicitation provisions contained in this Agreement shall be deemed to be a series of separate
covenants, one for each and every county of each and every state of the United States of America where this provision is intended
to be effective.

 

6.          Severability.
The invalidity or unenforceability of any provision of this Agreement shall not affect the validity or enforceability of any other
provision of this Agreement.

 

7.          Waiver
of Rights. No delay or omission by the Company in exercising any right under this Agreement will operate as a waiver of that
or any other right. A waiver or consent given by the Company on any one occasion is effective only in that instance and will not
be construed as a bar to or waiver of any right on any other occasion.

 

8.          Equitable
Remedies. The restrictions contained in this Agreement are necessary for the protection of the business and goodwill of the
Company and its subsidiaries and are considered by the Executive to be reasonable for such purpose. The Executive agrees that any
breach of this Agreement is likely to cause the Company substantial and irrevocable damage and therefor, in the event of any such
breach, the Executive agrees that the Company, in addition to such other remedies that may be available, shall be entitled to specific
performance and other injunctive relief.

 

    	 	E-3
	 

     

    

 

9.          Governing
Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware. Any action, suit,
or other legal proceeding which is commenced to resolve any matter arising under or relating to any provision of this Agreement
shall be commenced only in a court of the State of Delaware (or, if appropriate, a federal court located within Delaware), and
the Company and the Executive each consents to the jurisdiction of such a court.

 

10.         Term.
This Agreement shall be effective on the Effective Date. This Agreement shall expire on ___________ __, 2019, provided the obligations
of the Executive under Sections 2 shall survive for a period of three (3) years after expiration or termination. Notwithstanding
the foregoing the obligations of the Executive under Sections 1 and 3 shall survive indefinitely.

 

THE EXECUTIVE ACKNOWLEDGES THAT HE HAS
CAREFULLY READ THIS AGREEMENT, HAS SOUGHT INDEPENDENT COUNSEL TO ADVISE HIM AS TO THE NATURE AND EXTENT OF HIS OBLIGATIONS HEREUNDER
AND UNDERSTANDS AND AGREES TO ALL OF THE PROVISIONS IN THIS AGREEMENT.

 

[Signature Page to Non-Competition And
Non-Solicitation Agreement Follows]

 

    	 	E-4
	 

     

    

 

[Signature Page to Non-Competition And
Non-Solicitation Agreement]

 

IN WITNESS WHEREOF, the parties hereto
have caused this Agreement to be executed by their respective duly authorized officers as of the date first above written.

 

	COMPANY:	 
	 	 	 
	ALLIANCE MMA, INC.	 
	 	 	 
	By:	 	 
	 	Name: Joseph Gamberale	 
	 	Title: Director	 
	 	 	 
	EXECUTIVE:	 
	 	 	 
	By: 	 	 
	 	Mr. Jay Schneider	 

    	 	E-5
	 

     

    

 

Exhibit F

 

OFFICER’S CERTIFICATE

OF

ALLIANCE MMA, INC.

 

Reference is made to that certain ASSET
PURCHASE AGREEMENT (the “Agreement”), dated as of February 23, 2016 (the “Effective Date”)
by and among CAGETIX LLC, a Nebraska limited liability company (“Seller”), ALLIANCE MMA, INC., a Delaware corporation
(“Buyer”), and Jay Schneider, an individual and resident of the State of Nebraska (the “Selling Member”).
Capitalized terms used herein and not otherwise defined herein shall have the meaning given to them in the Agreement.

 

The undersigned hereby certifies, on behalf of the Buyer on
the Closing Date, that:

 

(a)          he
is the Chief Executive Officer of Buyer, and

 

(b)          each
of the conditions specified in clauses (a) through (f) of Section 8.1 of the Agreement are satisfied in all respects.

 

(c)          the
representations and warranties of Buyer contained in Article 6 of Agreement that are qualified as to materiality are true and correct,
and all other representations and warranties of Seller contained in Article 5 of the Agreement are true and correct except for
breaches of, or inaccuracies in, such representations and warranties that, in the aggregate, would not have a material adverse
effect on the expected benefits to Seller or the Selling Member of the transactions contemplated by the Agreement taken as a whole.

 

Dated as of __________ __, 2016.

 

	ALLIANCE MMA, INC.	 
	 	 	 
	By:	 	 
	 	Name:	 
	 	Title: Chief Executive Officer	 

 

 

    	 	F-1
	 

     

    

 

Exhibit G

 

OFFICER’S CERTIFICATE

OF

CAGETIX LLC

 

Reference is made to that certain ASSET
PURCHASE AGREEMENT (the “Agreement”), dated as of February 23, 2016 (the “Effective Date”)
by and among CAGETIX LLC, a Nebraska limited liability company (“Seller”), ALLIANCE MMA, INC., a Delaware corporation
(“Buyer”), and Jay Schneider, an individual and resident of the State of Nebraska (the “Selling Member”).
Capitalized terms used herein and not otherwise defined herein shall have the meaning given to them in the Agreement.

 

The undersigned hereby certifies, on behalf of the Seller on
the Closing Date, that:

 

(a)          he
is the Managing Member of Seller, and

 

(b)          each
of the conditions specified in clauses (a) through (j) of Section 8.2 of the Agreement are satisfied in all respects.

 

(c)          the
representations and warranties of Seller and the Selling Member contained in Article 5 of Agreement that are qualified as to materiality
are true and correct, and all other representations and warranties of Seller and the Selling Member contained in Article 5 of the
Agreement are true and correct except for breaches of, or inaccuracies in, such representations and warranties that, in the aggregate,
would not have a material adverse effect on the expected benefits to Buyer of the transactions contemplated by the Agreement taken
as a whole.

 

Dated as of __________ __, 2016.

 

	CAGETIX LLC	 
	 	 	 
	By:	 	 
	Name: Jay Schneider	 
	Title: Managing Member 	 

 

    	 	G-1	 

     

    

 

Schedules to CageTix
Asset Purchase Agreement

 

	Schedule 2.1	 	Permitted Encumbrances
	 	 	 
	 	 	None
	 	 	 
	Schedule 2.1(c)	 	Equipment
	 	 	 
	 	 	Laptop and Desktop Computers
	 	 	 
	Schedule 2.1(d)	 	Assumed Contracts
	 	 	 
	 	 	Web Hosting Agreement by and between Cagetix, LLC and Bluehost.com,
    Inc. dated April 3, 2015
	 	 	 
	 	 	Services Agreement by and between GoDaddy.com and CageTix, LLC
    dated April 3, 2015
	 	 	 
	 	 	License Agreement by and between Adobe Systems Inc. and Cagetix,
    LLC Dated October 26, 2014 (Acrobat Pro DC and Creative Cloud Photography Plan)
	 	 	 
	 	 	 
	Schedule 2.1(e)	 	Real Estate Leases
	 	 	 
	 	 	None
	 	 	 
	Schedule 2.1(n)	 	Additional Assets
	 	 	 
	 	 	None
	 	 	 
	Schedule 2.2	 	Excluded Assets
	 	 	 
	 	 	None
	 	 	 
	Schedule 3.4	 	Allocation of Purchase Price
	 	 	 
	 	 	As set forth in the Buyer’s Registration Statement on Form
    S-1 to which this Agreement is an Exhibit
	 	 	 
	Schedule 5.3	 	Equipment and other Purchased Assets
	 	 	 
	 	 	None
	 	 	 
	Schedule 5.4	 	Title
	 	 	 
	 	 	None
	 	 	 
	Schedule 5.5	 	Intellectual Property
	 	 	 
	 	 	The trademarks and related goodwill in the Cagetix name and logo
	 	 	 
	 

         
	 	All copyrights in the computer software (both source code and
    object code) related to Seller’s online ticketing platform accessed presently via the Internet at www.cagetix.com
	 	 	 
	Schedule 5.6	 	Litigation
	 	 	 
	 	 	None
	 	 	 
	Schedule 5.7	 	Required Consents
	 	 	 
	 	 	None
	 	 	 
	Schedule 5.10	 	Contract Exceptions
	 	 	 
	 	 	None

 

    	 	G-2	 

     

    

 

	 	 	 
	Schedule 5.12	 	Scope of Rights in Purchased Assets
	 	 	 
	 	 	None
	 	 	 
	Schedule 5.13	 	Compliance with Laws
	 	 	 
	 	 	None
	 	 	 
	Schedule 5.14	 	Financial Statements
	 	 	 
	 	 	Attached
	 	 	 
	Schedule 5.15	 	Certain Changes
	 	 	 
	 	 	None
	 	 	 
	Schedule 5.16	 	Employee Plans
	 	 	 
	 	 	None
	 	 	 
	Schedule 5.17	 	Business Employees
	 	 	 
	 	 	The Selling Member is the Seller’s sole employee
	 	 	 
	Schedule 5.18	 	Labor Relations
	 	 	 
	 	 	None
	 	 	 
	Schedule 5.19	 	Customers and Suppliers
	 	 	 
	 	 	Purchasers of event tickets are Seller’s customers.  The
    five major MMA Promotions that we currently sell tickets for are as follows:
	 	 	 
	 	 	Legacy Fighting Championships
	 	 	Shamrock Fight Club
	 	 	Fight 2 Win
	 	 	Victory Fighting Championships
	 	 	RFA
	 	 	 
	Schedule 5.20	 	Conflicts
	 	 	 
	 	 	None
	 	 	 
	Schedule 6.3	 	Buyer Consents
	 	 	 
	 	 	None
	 	 	 
	Schedule 7.1	 	Compensation Covenant
	 	 	 
	 	 	None

 

    	 	G-3

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00261-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00261-of-00352.parquet"}]]