Document:

BRIGHTCOVE INC.

2014 Stock Option Inducement Plan

 

SECTION
1. GENERAL PURPOSE OF THE PLAN; DEFINITIONS

 

The name of the plan is the Brightcove Inc.
2014 Stock Option Inducement Plan (the “Plan”). The purpose of the Plan is to encourage and enable certain new employees
of Brightcove Inc. (the “Company”) and its Subsidiaries to acquire a proprietary interest in the Company. The Company
intends that the Plan be reserved for persons to whom the Company may issue securities without stockholder approval as an inducement
pursuant to Listing Rule 5635(c)(4) of the corporate governance rules of the NASDAQ Stock Market.

 

The following terms shall be defined as
set forth below:

 

“Act” means the Securities
Act of 1933, as amended, and the rules and regulations thereunder.

 

“Administrator” means
either the compensation committee or the Board.

 

“Award” or “Awards,”
except where referring to a particular category of grant under the Plan, shall include Stock Options, Stock Appreciation Rights,
Restricted Stock Units, Restricted Stock Awards and Unrestricted Stock Awards.

 

“Award Agreement” means
a written or electronic agreement setting forth the terms and provisions applicable to an Award granted under the Plan. Each Award
Agreement is subject to the terms and conditions of the Plan.

 

“Board” means the Board
of Directors of the Company.

 

“Cause” shall mean (i)
the grantee’s dishonest statements or acts with respect to the Company or any affiliate of the Company, or any current or
prospective customers, suppliers vendors or other third parties with which such entity does business; (ii) the grantee’s
commission of (A) a felony or (B) any misdemeanor involving moral turpitude, deceit, dishonesty or fraud; (iii) the grantee’s
failure to perform his assigned duties and responsibilities to the reasonable satisfaction of the Company which failure continues,
in the reasonable judgment of the Company, after written notice given to the grantee by the Company; (iv) the grantee’s gross
negligence, willful misconduct or insubordination with respect to the Company or any affiliate of the Company; or (v) the grantee’s
material violation of any provision of any agreement(s) between the grantee and the Company relating to noncompetition, nonsolicitation,
nondisclosure and/or assignment of inventions. 

 

“Code” means the Internal
Revenue Code of 1986, as amended, and any successor Code, and related rules, regulations and interpretations.

 

“Effective Date” means
the date on which the Plan is approved by the Board as set forth in Section 17.

 

 

    	 

    	 

    

 

“Exchange Act” means
the Securities Exchange Act of 1934, as amended, and the rules and regulations thereunder.

 

“Fair Market Value” of
the Stock on any given date means the fair market value of the Stock determined in good faith by the Administrator; provided, however,
that if the Stock is admitted to quotation on the National Association of Securities Dealers Automated Quotation System (“NASDAQ”),
NASDAQ Global Market or another national securities exchange, the determination shall be made by reference to market quotations.
If there are no market quotations for such date, the determination shall be made by reference to the last date preceding such date
for which there are market quotations.

 

“Non-Employee Director”
means a member of the Board who is not also an employee of the Company or any Subsidiary.

 

“Option” or “Stock
Option” means any option to purchase shares of Stock granted pursuant to Section 5.

 

“Restricted Stock Award”
means an Award entitling the recipient to acquire, at such purchase price (which may be zero) as determined by the Administrator,
shares of Stock subject to such restrictions and conditions as the Administrator may determine at the time of grant.

 

“Restricted Stock Units”
means an Award of phantom stock units to a grantee.

 

“Sale Event” shall mean
(i) the sale of all or substantially all of the assets of the Company on a consolidated basis to an unrelated person or entity,
(ii) a merger, reorganization or consolidation pursuant to which the holders of the Company’s outstanding voting power immediately
prior to such transaction do not own a majority of the outstanding voting power of the resulting or successor entity (or its ultimate
parent, if applicable) immediately upon completion of such transaction, (iii) the sale of all of the Stock of the Company to an
unrelated person or entity, or (iv) any other transaction in which the owners of the Company’s outstanding voting power immediately
prior to such transaction do not own at least a majority of the outstanding voting power of the Company or any successor entity
immediately upon completion of the transaction other than as a result of the acquisition of securities directly from the Company.

 

“Sale Price” means the
value as determined by the Administrator of the consideration payable, or otherwise to be received by stockholders, per share of
Stock pursuant to a Sale Event.

 

“Section 409A” means
Section 409A of the Code and the regulations and other guidance promulgated thereunder.

 

“Stock” means the Common
Stock, par value $0.001 per share, of the Company, subject to adjustments pursuant to Section 3.

 

“Stock Appreciation Right”
means an Award entitling the recipient to receive shares of Stock having a value equal to the excess of the Fair Market Value of
the Stock on the date of exercise over the exercise price of the Stock Appreciation Right multiplied by the number of shares of
Stock with respect to which the Stock Appreciation Right shall have been exercised.

 

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“Subsidiary” means any
corporation or other entity (other than the Company) in which the Company has at least a 50 percent interest, either directly or
indirectly.

 

“Unrestricted Stock Award”
means an Award of shares of Stock free of any restrictions.

 

SECTION
2. ADMINISTRATION OF PLAN; ADMINISTRATOR AUTHORITY TO SELECT GRANTEES AND DETERMINE AWARDS

 

(a)Administration of Plan. The
Plan shall be administered by the Administrator.

 

(b)Powers of Administrator. The
Administrator shall have the power and authority to grant Awards consistent with the terms of the Plan, including the power and
authority:

 

(i)to select the individuals to whom Awards
may from time to time be granted;

 

(ii)to determine the time or times of
grant, and the extent, if any, of Stock Options, Stock Appreciation Rights, Restricted Stock Units, Restricted Stock Awards and
Unrestricted Stock Awards, or any combination of the foregoing, granted to any one or more grantees;

 

(iii)to determine the number of shares
of Stock to be covered by any Award;

 

(iv)to determine and modify from time
to time the terms and conditions, including restrictions, not inconsistent with the terms of the Plan, of any Award, which terms
and conditions may differ among individual Awards and grantees, and to approve the form of Award Agreements;

 

(v)to accelerate at any time the exercisability
or vesting of all or any portion of any Award;

 

(vi)subject to the provisions of Section
5(a)(ii), to extend at any time the period in which Stock Options may be exercised; and

 

(vii)at any time to adopt, alter and repeal
such rules, guidelines and practices for administration of the Plan and for its own acts and proceedings as it shall deem advisable;
to interpret the terms and provisions of the Plan and any Award (including related written instruments); to make all determinations
it deems advisable for the administration of the Plan; to decide all disputes arising in connection with the Plan; and to otherwise
supervise the administration of the Plan.

 

All decisions and interpretations of the
Administrator shall be binding on all persons, including the Company and Plan grantees.

 

(c)Award Agreement. Awards under
the Plan shall be evidenced by Award Agreements that set forth the terms, conditions and limitations for each Award which may include,
without limitation, the term of an Award, the provisions applicable in the event employment or service terminates, and the Company’s
authority to unilaterally or bilaterally amend, modify, suspend, cancel or rescind an Award.

 

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(d)Indemnification. Neither the
Board nor the Administrator, nor any member of either or any delegate thereof, shall be liable for any act, omission, interpretation,
construction or determination made in good faith in connection with the Plan, and the members of the Board and the Administrator
(and any delegate thereof) shall be entitled in all cases to indemnification and reimbursement by the Company in respect of any
claim, loss, damage or expense (including, without limitation, reasonable attorneys’ fees) arising or resulting therefrom
to the fullest extent permitted by law and/or under the Company’s articles or bylaws or any directors’ and officers’
liability insurance coverage which may be in effect from time to time and/or any indemnification agreement between such individual
and the Company.

 

(e)Foreign Award Recipients.
Notwithstanding any provision of the Plan to the contrary, in order to comply with the laws in other countries in which the Company
and its Subsidiaries operate or have employees or other individuals eligible for Awards, the Administrator, in its sole discretion,
shall have the power and authority to: (i) determine which Subsidiaries shall be covered by the Plan; (ii) determine which individuals
outside the United States are eligible to participate in the Plan; (iii) modify the terms and conditions of any Award granted to
individuals outside the United States to comply with applicable foreign laws; (iv) establish subplans and modify other terms and
procedures, to the extent the Administrator determines such actions to be necessary or advisable (and such subplans and/or modifications
shall be attached to this Plan as appendices); provided, however, that no such subplans and/or modifications shall increase the
share limitations contained in Section 3(a) hereof; and (v) take any action, before or after an Award is made, that the
Administrator determines to be necessary or advisable to obtain approval or comply with any local governmental regulatory exemptions
or approvals. Notwithstanding the foregoing, the Administrator may not take any actions hereunder, and no Awards shall be granted,
that would violate the Exchange Act or any other applicable United States securities law, the Code, or any other applicable United
States governing statute or law.

 

SECTION
3. STOCK ISSUABLE UNDER THE PLAN; MERGERS; SUBSTITUTION

 

(a)Stock Issuable. The maximum
number of shares of Stock reserved and available for issuance under the Plan shall be 625,000 shares, subject to adjustment as
provided in Section 3(b). For purposes of this limitation, the shares of Stock underlying any Awards that are forfeited, canceled,
held back upon exercise of an Option or settlement of an Award to cover the exercise price or tax withholding, reacquired by the
Company prior to vesting, satisfied without the issuance of Stock or otherwise terminated (other than by exercise or settlement)
shall be added back to the shares of Stock available for issuance under the Plan. Subject to such overall limitations, shares of
Stock may be issued up to such maximum number pursuant to any type or types of Award. The shares available for issuance under the
Plan may be authorized but unissued shares of Stock or shares of Stock reacquired by the Company.

 

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(b)Changes in Stock. Subject
to Section 3(c) hereof, if, as a result of any reorganization, recapitalization, reclassification, stock dividend, stock split,
reverse stock split or other similar change in the Company’s capital stock, the outstanding shares of Stock are increased
or decreased or are exchanged for a different number or kind of shares or other securities of the Company, or additional shares
or new or different shares or other securities of the Company or other non-cash assets are distributed with respect to such shares
of Stock or other securities, or, if, as a result of any merger or consolidation, sale of all or substantially all of the assets
of the Company, the outstanding shares of Stock are converted into or exchanged for securities of the Company or any successor
entity (or a parent or subsidiary thereof), the Administrator shall make an appropriate and proportionate adjustment in (i) the
maximum number of shares reserved for issuance under the Plan and (ii) the number and kind of shares or other securities subject
to any then outstanding Awards under the Plan, (iii) the repurchase price, if any, per share subject to each outstanding Restricted
Stock Award and (iv) the price for each share subject to any then outstanding Stock Options and Stock Appreciation Rights under
the Plan, without changing the aggregate exercise price (i.e., the exercise price multiplied by the number of Stock Options and
Stock Appreciation Rights) as to which such Stock Options and Stock Appreciation Rights remain exercisable. The Administrator shall
also make equitable and proportionate adjustments in the number of shares subject to outstanding Awards and the exercise price
and the terms of outstanding Awards to take into consideration cash dividends paid other than in the ordinary course or any other
extraordinary corporate event to the extent necessary to avoid distortion in the value of Awards. The adjustment by the Administrator
shall be final, binding and conclusive. No fractional shares of Stock shall be issued under the Plan resulting from any such adjustment,
but the Administrator in its discretion may make a cash payment in lieu of fractional shares.

 

No adjustment shall be made under this Section
3(b) in the case of an Option or Stock Appreciation Right, without the consent of the grantee, if it would constitute a modification,
extension or renewal of the Option within the meaning of Section 424(h) of the Code or a modification of the Option or Stock Appreciation
Right such that the Option, Stock Appreciation Right or Restricted Stock Unit becomes treated as “nonqualified deferred compensation”
subject to Section 409A.

 

(c)Mergers and Other Transactions.
Except as the Administrator may otherwise specify with respect to a particular Award in the relevant Award Agreement, upon the
effective time of the Sale Event, the Plan and all outstanding Awards granted hereunder shall terminate, unless provision is made
in connection with the Sale Event in the sole discretion of the parties thereto for the assumption or continuation of Awards by
the successor entity, or the substitution of such Awards with new Awards of the successor entity or parent thereof, with appropriate
adjustment as to the number and kind of shares and, if appropriate, the per share exercise prices, as such parties shall agree
(after taking into account any acceleration hereunder). In the case of and subject to the consummation of a Sale Event pursuant
to which all outstanding Awards granted hereunder terminate, all Options and Stock Appreciation Rights that are not exercisable
immediately prior to the effective time of such a Sale Event shall become fully exercisable as of the effective time of the Sale
Event and all other Awards shall become fully vested and nonforfeitable as of the effective time of the Sale Event, except as the
Administrator may otherwise specify with respect to particular Awards in the relevant Award documentation, and Awards with conditions
and restrictions relating to the attainment of performance goals may become vested and nonforfeitable in connection with a Sale
Event in the Administrator’s discretion. Each grantee shall be permitted, within a specified period of time prior to the
consummation of such a Sale Event as determined by the Administrator, to exercise all outstanding Options and Stock Appreciation
Rights held by such grantee, including those that will become exercisable upon the consummation of the Sale Event; provided, however,
that the exercise of Options and Stock Appreciation Rights not exercisable prior to the Sale Event shall be subject to the consummation
of the Sale Event.

 

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Notwithstanding anything to the contrary
in this Section 3(c), in the event of a Sale Event pursuant to which holders of the Stock of the Company will receive upon
consummation thereof a cash payment for each share surrendered in the Sale Event, the Company shall have the right, but not the
obligation, to make or provide for a cash payment to the grantees holding Options, Stock Appreciation Rights, or Restricted Stock
Units in exchange for the cancellation thereof, in the case of Options and Stock Appreciation Rights, in an amount equal to the
difference between, (A) the Sale Price times the number of shares of Stock subject to outstanding Options and Stock Appreciation
Rights (to the extent then exercisable at prices not in excess of the Sale Price) and (B) the aggregate exercise price of all such
outstanding Options and Stock Appreciation Rights, and in the case of the Restricted Stock Units, an amount equal to the value
of the shares of stock underlying such Restricted Stock Unit.

 

SECTION
4. ELIGIBILITY

 

Grantees under the Plan will be such full-
or part-time employees (including prospective employees) to whom the Company may issue securities without stockholder approval
in accordance with Rule 5635(c)(4) of the corporate governance rules of the Nasdaq Stock Market as are selected from time to time
by the Administrator in its sole discretion.

 

SECTION
5. STOCK OPTIONS

 

Any Stock Option granted under the Plan
shall be in such form as the Administrator may from time to time approve. All Stock Options granted under the Plan shall be non-qualified
stock options.

 

(a)Grant of Stock Options Granted
to Employees. The Administrator in its discretion may grant Stock Options to eligible officers and employees to whom the Company
may issue securities without stockholder approval in accordance with Rule 5635(c)(4) of the corporate governance rules of the Nasdaq
Stock Market Stock Options granted pursuant to this Section 5(a) shall be subject to the following terms and conditions and
shall contain such additional terms and conditions, not inconsistent with the terms of the Plan, as the Administrator shall deem
desirable.

 

(i)Exercise Price. The exercise
price per share for the Stock covered by a Stock Option granted pursuant to this Section 5(a) shall be determined by the Administrator
at the time of grant but shall not be less than 100 percent of the Fair Market Value on the date of grant.

 

(ii)Option Term. The term of each
Stock Option shall be fixed by the Administrator, but no Stock Option shall be exercisable more than ten years after the date the
Stock Option is granted.

 

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(iii)Exercisability; Rights of a Stockholder.
Stock Options shall become exercisable at such time or times, whether or not in installments, as shall be determined by the Administrator
at or after the grant date. The Administrator may at any time accelerate the exercisability of all or any portion of any Stock
Option. An optionee shall have the rights of a stockholder only as to shares acquired upon the exercise of a Stock Option and not
as to unexercised Stock Options.

 

(iv)Method of Exercise. Stock Options
may be exercised in whole or in part, by giving written notice of exercise to the Company, specifying the number of shares to be
purchased and such exercise will be effective upon payment as set forth in this Section 5(a)(iv) or the applicable Award Agreement.
Payment of the purchase price may be made by one or more of the following methods to the extent provided in the Option Award Agreement:

 

(A)In
cash, by certified or bank check or other instrument acceptable to the Administrator;

 

(B)Through
the delivery (or attestation to the ownership) of shares of Stock that have been purchased by the optionee on the open market or
that are beneficially owned by the optionee and are not then subject to restrictions under any Company plan. Such surrendered shares
shall be valued at Fair Market Value on the exercise date. To the extent required to avoid variable accounting treatment under
FASB ASC Topic 718 or other applicable accounting rules, such surrendered shares shall have been owned by the optionee for at least
six months; or

 

(C)By
the optionee delivering to the Company a properly executed exercise notice together with irrevocable instructions to a broker to
promptly deliver to the Company cash or a check payable and acceptable to the Company for the purchase price; provided that in
the event the optionee chooses to pay the purchase price as so provided, the optionee and the broker shall comply with such procedures
and enter into such agreements of indemnity and other agreements as the Administrator shall prescribe as a condition of such payment
procedure.

 

Payment instruments will be received subject to collection.
The transfer to the optionee on the records of the Company or of the transfer agent of the shares of Stock to be purchased pursuant
to the exercise of a Stock Option will be contingent upon receipt from the optionee (or a purchaser acting in his stead in accordance
with the provisions of the Stock Option) by the Company of the full purchase price for such shares and the fulfillment of any other
requirements contained in the Option Award Agreement or applicable provisions of laws (including the satisfaction of any withholding
taxes that the Company is obligated to withhold with respect to the optionee). In the event an optionee chooses to pay the purchase
price by previously-owned shares of Stock through the attestation method, the number of shares of Stock transferred to the optionee
upon the exercise of the Stock Option shall be net of the number of shares attested to. In the event that the Company establishes,
for itself or using the services of a third party, an automated system for the exercise of Stock Options, such as a system using
an internet website or interactive voice response, then the paperless exercise of Stock Options may be permitted through the use
of such an automated system.

 

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SECTION
6. STOCK APPRECIATION RIGHTS

 

(a)Exercise Price of Stock Appreciation
Rights. The exercise price of a Stock Appreciation Right shall not be less than 100 percent of the Fair Market Value of the
Stock on the date of grant (or more than the Stock Option exercise price per share, if the Stock Appreciation Right was granted
in tandem with a Stock Option).

 

(b)Grant and Exercise of Stock Appreciation
Rights. Stock Appreciation Rights may be granted by the Administrator in tandem with, or independently of, any Stock Option
granted pursuant to Section 5 of the Plan. In the case of a Stock Appreciation Right granted in tandem with a Stock Option,
such Stock Appreciation Right may be granted either at or after the time of the grant of such Option.

 

A Stock Appreciation Right or applicable
portion thereof granted in tandem with a Stock Option shall terminate and no longer be exercisable upon the termination or exercise
of the related Option.

 

(c)Terms and Conditions of Stock
Appreciation Rights. Stock Appreciation Rights shall be subject to such terms and conditions as shall be determined from time
to time by the Administrator, subject to the following:

 

(i)Stock Appreciation Rights granted in
tandem with Options shall be exercisable at such time or times and to the extent that the related Stock Options shall be exercisable.

 

(ii)Upon exercise of a Stock Appreciation
Right, the applicable portion of any related Option shall be surrendered.

 

SECTION
7. RESTRICTED STOCK AWARDS

 

(a)Nature of Restricted Stock Awards.
The Administrator shall determine the restrictions and conditions applicable to each Restricted Stock Award at the time of grant.
Conditions may be based on continuing employment (or other service relationship) and/or achievement of pre-established performance
goals and objectives. The grant of a Restricted Stock Award is contingent on the grantee executing the Restricted Stock Award Agreement.
The terms and conditions of each such Award Agreement shall be determined by the Administrator, and such terms and conditions may
differ among individual Awards and grantees.

 

(b)Rights as a Stockholder. Upon
execution of the Restricted Stock Award Agreement and payment of any applicable purchase price, a grantee shall have the rights
of a stockholder with respect to the voting of the Restricted Stock, subject to such conditions contained in the Restricted Stock
Award Agreement. Unless the Administrator shall otherwise determine, (i) uncertificated Restricted Stock shall be accompanied by
a notation on the records of the Company or the transfer agent to the effect that they are subject to forfeiture until such Restricted
Stock is vested as provided in Section 7(d) below, and (ii) certificated Restricted Stock shall remain in the possession of the
Company until such Restricted Stock is vested as provided in Section 7(d) below, and the grantee shall be required, as a condition
of the grant, to deliver to the Company such instruments of transfer as the Administrator may prescribe.

 

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(c)Restrictions. Restricted Stock
may not be sold, assigned, transferred, pledged or otherwise encumbered or disposed of except as specifically provided herein or
in the Restricted Stock Award Agreement. Except as may otherwise be provided by the Administrator either in the Award Agreement
or, subject to Section 14 below, in writing after the Award Agreement is issued, if any, if a grantee’s employment (or other
service relationship) with the Company and its Subsidiaries terminates for any reason, any Restricted Stock that has not vested
at the time of termination shall automatically and without any requirement of notice to such grantee from or other action by or
on behalf of, the Company be deemed to have been reacquired by the Company at its original purchase price from such grantee or
such grantee’s legal representative simultaneously with such termination of employment (or other service relationship), and
thereafter shall cease to represent any ownership of the Company by the grantee or rights of the grantee as a stockholder. Following
such deemed reacquisition of unvested Restricted Stock that are represented by physical certificates, a grantee shall surrender
such certificates to the Company upon request without consideration.

 

(d)Vesting of Restricted Stock.
The Administrator at the time of grant shall specify the date or dates and/or the attainment of pre-established performance goals,
objectives and other conditions on which the non-transferability of the Restricted Stock and the Company’s right of repurchase
or forfeiture shall lapse. Subsequent to such date or dates and/or the attainment of such pre-established performance goals, objectives
and other conditions, the shares on which all restrictions have lapsed shall no longer be Restricted Stock and shall be deemed
“vested.” Except as may otherwise be provided by the Administrator either in the Award Agreement or, subject to Section 14
below, in writing after the Award Agreement is issued, a grantee’s rights in any shares of Restricted Stock that have not
vested shall automatically terminate upon the grantee’s termination of employment (or other service relationship) with the
Company and its Subsidiaries and such shares shall be subject to the provisions of Section 7(c) above.

 

SECTION
8. RESTRICTED STOCK UNITS

 

(a)Nature of Restricted Stock Units.
The Administrator shall determine the restrictions and conditions applicable to each Restricted Stock Unit at the time of grant.
Conditions may be based on continuing employment (or other service relationship) and/or achievement of pre-established performance
goals and objectives. The terms and conditions of each such Award Agreement shall be determined by the Administrator, and such
terms and conditions may differ among individual Awards and grantees. At the end of the deferral period, the Restricted Stock Units,
to the extent vested, shall be settled in the form of shares of Stock. To the extent that an award of Restricted Stock Units is
subject to Section 409A, it may contain such additional terms and conditions as the Administrator shall determine in its sole discretion
in order for such Award to comply with the requirements of Section 409A.

 

(b)Rights as a Stockholder. A
grantee shall have the rights as a stockholder only as to shares of Stock acquired by the grantee upon settlement of his Restricted
Stock Units.

 

(c)Termination. Except as may
otherwise be provided by the Administrator either in the Award Agreement or, subject to Section 14 below, in writing after
the Award is issued, a grantee’s right in all Restricted Stock Units that have not vested shall automatically terminate upon
the grantee’s termination of employment (or cessation of service relationship) with the Company and its Subsidiaries for
any reason.

 

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SECTION
9. UNRESTRICTED STOCK AWARDS

 

Grant or Sale of Unrestricted Stock.
The Administrator may, in its sole discretion, grant or sell at such purchase price (which may be zero) as determined by the Administrator,
an Unrestricted Stock Award under the Plan. Unrestricted Stock Awards may be granted in respect of past services or other valid
consideration, or in lieu of cash compensation due to such grantee.

 

SECTION
10. Transferability of Awards

 

(a)Transferability. Except as
provided in Section 10(b) below, during a grantee’s lifetime, his or her Awards shall be exercisable only by the grantee,
or by the grantee’s legal representative or guardian in the event of the grantee’s incapacity. No Awards shall be sold,
assigned, transferred or otherwise encumbered or disposed of by a grantee other than by will or by the laws of descent and distribution
or pursuant to a domestic relations order. No Awards shall be subject, in whole or in part, to attachment, execution, or levy of
any kind, and any purported transfer in violation hereof shall be null and void.

 

(b)Designation of Beneficiary.
Each grantee to whom an Award has been made under the Plan may designate a beneficiary or beneficiaries to receive any payment
under any Award payable on or after the grantee’s death. Any such designation shall be on a form provided for that purpose
by the Administrator and shall not be effective until received by the Administrator. If no beneficiary has been designated by a
deceased grantee, or if the designated beneficiaries have predeceased the grantee, the beneficiary shall be the grantee’s
estate.

 

SECTION
11. TAX WITHHOLDING

 

(a)Payment by Grantee. Each grantee
shall, no later than the date as of which the value of an Award or of any Stock or other amounts received thereunder first becomes
includable in the gross income of the grantee for Federal income tax purposes, pay to the Company, or make arrangements satisfactory
to the Administrator regarding payment of, any Federal, state, or local taxes of any kind required by law to be withheld by the
Company with respect to such income. The Company and its Subsidiaries shall, to the extent permitted by law, have the right to
deduct any such taxes from any payment of any kind otherwise due to the grantee. The Company’s obligation to deliver evidence
of book entry (or stock certificates) to any grantee is subject to and conditioned on tax withholding obligations being satisfied
by the grantee.

 

(b)Payment in Stock. Subject
to approval by the Administrator, a grantee may elect to have the Company’s minimum required tax withholding obligation satisfied,
in whole or in part, by authorizing the Company to withhold from shares of Stock to be issued pursuant to any Award a number of
shares with an aggregate Fair Market Value (as of the date the withholding is effected) that would satisfy the minimum withholding
amount due.

 

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SECTION
12. Additional Conditions Applicable to Nonqualified Deferred Compensation Under Section 409A. 

 

To the extent that any Award is determined
to constitute “nonqualified deferred compensation” within the meaning of Section 409A (a “409A Award”),
the Award shall be subject to such additional rules and requirements as specified by the Administrator from time to time in order
to comply with Section 409A. In this regard, if any amount under a 409A Award is payable upon a “separation from service”
(within the meaning of Section 409A) to a grantee who is then considered a “specified employee” (within the meaning
of Section 409A), then no such payment shall be made prior to the date that is the earlier of (i) six months and one day after
the grantee’s separation from service, or (ii) the grantee’s death, but only to the extent such delay is necessary
to prevent such payment from being subject to interest, penalties and/or additional tax imposed pursuant to Section 409A. Further,
the settlement of any such Award may not be accelerated except to the extent permitted by Section 409A.

 

SECTION
13. TRANSFER, LEAVE OF ABSENCE, ETC.

 

For purposes of the Plan, the following
events shall not be deemed a termination of employment:

 

(a)a transfer to the employment of the
Company from a Subsidiary or from the Company to a Subsidiary, or from one Subsidiary to another; or

 

(b)an approved leave of absence for
military service or sickness, or for any other purpose approved by the Company, if the employee’s right to re-employment
is guaranteed either by a statute or by contract or under the policy pursuant to which the leave of absence was granted or if the
Administrator otherwise so provides in writing.

 

SECTION
14. AMENDMENTS AND TERMINATION

 

The Board may, at any time, amend or discontinue
the Plan and the Administrator may, at any time, amend or cancel any outstanding Award for the purpose of satisfying changes in
law or for any other lawful purpose, but no such action shall adversely affect rights under any outstanding Award without the holder’s
consent. Except as provided in Section 3(b) or 3(c), in no event may the Administrator exercise its discretion to reduce the exercise
price of outstanding Stock Options or Stock Appreciation Rights or effect repricing through cancellation and re-grants. Nothing
in this Section 14 shall limit the Administrator’s authority to take any action permitted pursuant to Section 3(b)
or 3(c).

 

SECTION
15. STATUS OF PLAN

 

With respect to the portion of any Award
that has not been settled or exercised and any payments in cash, Stock or other consideration not received by a grantee, a grantee
shall have no rights greater than those of a general creditor of the Company unless the Administrator shall otherwise expressly
determine in connection with any Award or Awards. In its sole discretion, the Administrator may authorize the creation of trusts
or other arrangements to meet the Company’s obligations to deliver Stock or make payments with respect to Awards hereunder,
provided that the existence of such trusts or other arrangements is consistent with the foregoing sentence.

 

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SECTION
16. GENERAL PROVISIONS

 

(a)No Distribution. The Administrator
may require each person acquiring Stock pursuant to an Award to represent to and agree with the Company in writing that such person
is acquiring the shares without a view to distribution thereof.

 

(b)Delivery of Stock Certificates.
Stock certificates to grantees under this Plan shall be deemed delivered for all purposes when the Company or a stock transfer
agent of the Company shall have mailed such certificates in the United States mail, addressed to the grantee, at the grantee’s
last known address on file with the Company. Uncertificated Stock shall be deemed delivered for all purposes when the Company or
a Stock transfer agent of the Company shall have given to the grantee by electronic mail (with proof of receipt) or by United States
mail, addressed to the grantee, at the grantee’s last known address on file with the Company, notice of issuance and recorded
the issuance in its records (which may include electronic “book entry” records). Notwithstanding anything herein to
the contrary, the Company shall not be required to issue or deliver any certificates evidencing shares of Stock pursuant to the
exercise of any Award, unless and until the Administrator has determined, with advice of counsel (to the extent the Administrator
deems such advice necessary or advisable), that the issuance and delivery of such certificates is in compliance with all applicable
laws, regulations of governmental authorities and, if applicable, the requirements of any exchange on which the shares of Stock
are listed, quoted or traded. All Stock certificates delivered pursuant to the Plan shall be subject to any stop-transfer orders
and other restrictions as the Administrator deems necessary or advisable to comply with federal, state or foreign jurisdiction,
securities or other laws, rules and quotation system on which the Stock is listed, quoted or traded. The Administrator may place
legends on any Stock certificate to reference restrictions applicable to the Stock. In addition to the terms and conditions provided
herein, the Administrator may require that an individual make such reasonable covenants, agreements, and representations as the
Administrator, in its discretion, deems necessary or advisable in order to comply with any such laws, regulations, or requirements.
The Administrator shall have the right to require any individual to comply with any timing or other restrictions with respect to
the settlement or exercise of any Award, including a window-period limitation, as may be imposed in the discretion of the Administrator.

 

(c)Stockholder Rights. Until
Stock is deemed delivered in accordance with Section 16(b), no right to vote or receive dividends or any other rights of a stockholder
will exist with respect to shares of Stock to be issued in connection with an Award, notwithstanding the exercise of a Stock Option
or any other action by the grantee with respect to an Award.

 

(d)Other Compensation Arrangements;
No Employment Rights. Nothing contained in this Plan shall prevent the Board from adopting other or additional compensation
arrangements, including trusts, and such arrangements may be either generally applicable or applicable only in specific cases.
The adoption of this Plan and the grant of Awards do not confer upon any employee any right to continued employment with the Company
or any Subsidiary.

 

    	12

    	 

    

 

(e)Trading Policy Restrictions.
Option exercises and other Awards under the Plan shall be subject to the Company’s insider trading policies and procedures,
as in effect from time to time.

 

(f)Forfeiture of Awards under Sarbanes-Oxley
Act. If the Company is required to prepare an accounting restatement due to the material noncompliance of the Company, as a
result of misconduct, with any financial reporting requirement under the securities laws, then any grantee who is one of the individuals
subject to automatic forfeiture under Section 304 of the Sarbanes-Oxley Act of 2002 shall reimburse the Company for the amount
of any Award received by such individual under the Plan during the 12-month period following the first public issuance or filing
with the United States Securities and Exchange Commission, as the case may be, of the financial document embodying such financial
reporting requirement.

 

SECTION
17. EFFECTIVE DATE OF PLAN

 

This Plan shall become effective upon approval
by the Board. No grants of Stock Options and other Awards may be made hereunder after the tenth (10th) anniversary of
the Effective Date.

 

SECTION
18. GOVERNING LAW

 

This Plan and all Awards and actions taken
thereunder shall be governed by, and construed in accordance with, the laws of the State of Delaware, applied without regard to
conflict of law principles.

 

DATE APPROVED BY BOARD OF DIRECTORS: January 28, 2014

 

 

    	13STOCK
OPTION AGREEMENT

UNDER THE BRIGHTCOVE Inc. 

2014 Stock Option Inducement Plan

 

	Name of Optionee:	[Name]
	No. of Option Shares:	[# of shares]
	Option Exercise Price per Share:	[share price]
	Grant Date:	[grant date]
	Expiration Date:	[grant date + 10 years]

  

Pursuant to the Brightcove Inc. 2014 Stock
Option Inducement Plan (the “Plan”), Brightcove Inc. (the “Company”) hereby grants to the Optionee named
above an option (the “Stock Option”) to purchase on or prior to the Expiration Date specified above all or part of
the number of shares of Common Stock, par value $0.001 per share (the “Stock”) of the Company specified above at the
Option Exercise Price per Share specified above subject to the terms and conditions set forth herein and in the Plan. This Stock
Option is not intended to be an “incentive stock option” under Section 422 of the Internal Revenue Code of 1986, as
amended. This Award is intended to be an award of Stock described in Rule 5635(c)(4) of the corporate governance rules of the NASDAQ
Stock Market and is being made to the Optionee as an inducement material to the Optionee’s entering into employment with
the Company.

 

1.Exercisability Schedule. No
portion of this Stock Option may be exercised until such portion shall have become exercisable. Except as set forth below, and
subject to the discretion of the Administrator (as defined in Section 1 of the Plan) to accelerate the exercisability schedule
hereunder, this Stock Option shall be exercisable with respect to the following number of Option Shares on the dates indicated:

 

	Vesting Date	Percentage of

Shares

Becoming Vested	
        Cumulative

        Percentage Vested

         

	12 months after Grant Date	25.00%	25.00%
	24 months after Grant Date	25.00%	50.00%
	36 months after Grant Date	25.00%	75.00%
	48 months after Grant Date	25.00%	100.00%

 

Once exercisable, this Stock Option shall
continue to be exercisable at any time or times prior to the close of business on the Expiration Date, subject to the provisions
hereof and of the Plan.

 

2.Manner of Exercise.

 

(a)The Optionee may exercise this Stock
Option only in the following manner: from time to time on or prior to the Expiration Date of this Stock Option, the Optionee may
give written notice to the Administrator of his or her election to purchase some or all of the Option Shares purchasable at the
time of such notice. This notice shall specify the number of Option Shares to be purchased.

 

    	 

    	 

    

 

Payment of the purchase price for the Option
Shares may be made by one or more of the following methods: (i) in cash, by certified or bank check or other instrument acceptable
to the Administrator; (ii) through the delivery (or attestation to the ownership) of shares of Stock that have been purchased
by the Optionee on the open market or that are beneficially owned by the Optionee and are not then subject to any restrictions
under any Company plan and that otherwise satisfy any holding periods as may be required by the Administrator; (iii) by the
Optionee delivering to the Company a properly executed exercise notice together with irrevocable instructions to a broker to promptly
deliver to the Company cash or a check payable and acceptable to the Company to pay the option purchase price, provided that in
the event the Optionee chooses to pay the option purchase price as so provided, the Optionee and the broker shall comply with such
procedures and enter into such agreements of indemnity and other agreements as the Administrator shall prescribe as a condition
of such payment procedure; or (iv) a combination of (i), (ii) and (iii) above. Payment instruments will be received subject
to collection.

 

The transfer to the Optionee on the records
of the Company or of the transfer agent of the Option Shares will be contingent upon the Company’s receipt from the Optionee
of full payment for the Option Shares, as set forth above and any agreement, statement or other evidence that the Company may require
to satisfy itself that the issuance of Stock to be purchased pursuant to the exercise of Stock Options under the Plan and any subsequent
resale of the shares of Stock will be in compliance with applicable laws and regulations. In the event the Optionee chooses to
pay the purchase price by previously-owned shares of Stock through the attestation method, the number of shares of Stock transferred
to the Optionee upon the exercise of the Stock Option shall be net of the Shares attested to.

 

(b)The shares of Stock purchased upon
exercise of this Stock Option shall be transferred to the Optionee on the records of the Company or of the transfer agent upon
compliance to the satisfaction of the Administrator with all requirements under applicable laws or regulations in connection with
such issuance and with the requirements hereof and of the Plan. The determination of the Administrator as to such compliance shall
be final and binding on the Optionee. The Optionee shall not be deemed to be the holder of, or to have any of the rights of a holder
with respect to, any shares of Stock subject to this Stock Option unless and until this Stock Option shall have been exercised
pursuant to the terms hereof, the Company or the transfer agent shall have transferred the shares to the Optionee, and the Optionee’s
name shall have been entered as the stockholder of record on the books of the Company. Thereupon, the Optionee shall have full
voting, dividend and other ownership rights with respect to such shares of Stock.

 

(c)The minimum number of shares with respect
to which this Stock Option may be exercised at any one time shall be 100 shares, unless the number of shares with respect to which
this Stock Option is being exercised is the total number of shares subject to exercise under this Stock Option at the time.

 

(d)Notwithstanding any other provision
hereof or of the Plan, no portion of this Stock Option shall be exercisable after the Expiration Date hereof.

 

    	2

    	 

    

 

3.Termination of Employment.
If the Optionee’s employment by the Company or a Subsidiary (as defined in the Plan) is terminated, the period within which
to exercise the Stock Option may be subject to earlier termination as set forth below.

 

(a)Termination Due to Death. If
the Optionee’s employment terminates by reason of the Optionee’s death, any portion of this Stock Option outstanding
on such date may be exercised, to the extent exercisable on the date of termination, by the Optionee’s legal representative
or legatee for a period of 12 months from the date of death or until the Expiration Date, if earlier.

 

(b)Termination Due to Disability.
If the Optionee’s employment terminates by reason of the Optionee’s disability (as determined by the Administrator),
any portion of this Stock Option outstanding on such date may be exercised, to the extent exercisable on the date of termination,
by the Optionee for a period of 12 months from the date of termination or until the Expiration Date, if earlier. The death of the
Optionee during the 12-month period provided in this Section 3(b) shall extend such period for another 12 months from the
date of death or until the Expiration Date, if earlier.

 

(c)Termination for Cause. If the
Optionee’s employment terminates for Cause (as defined in the Plan), any portion of this Stock Option outstanding on such
date shall terminate immediately and be of no further force and effect.

 

(d)Other Termination. If the Optionee’s
employment terminates for any reason other than the Optionee’s death, the Optionee’s disability or Cause, and unless
otherwise determined by the Administrator, any portion of this Stock Option outstanding on such date may be exercised, to the extent
exercisable on the date of termination, for a period of three months from the date of termination or until the Expiration Date,
if earlier. Any portion of this Stock Option that is not exercisable on the date of termination shall terminate immediately and
be of no further force or effect.

 

The Administrator’s determination
of the reason for termination of the Optionee’s employment shall be conclusive and binding on the Optionee and his or her
representatives or legatees.

 

4.Incorporation of Plan. Notwithstanding
anything herein to the contrary, this Stock Option shall be subject to and governed by all the terms and conditions of the Plan,
including the powers of the Administrator set forth in Section 2(b) of the Plan. Capitalized terms in this Agreement shall have
the meaning specified in the Plan, unless a different meaning is specified herein.

 

5.Transferability. This Agreement
is personal to the Optionee and the rights and privileges conferred hereby, including the Stock Option hereunder, shall not be
liable for the debts, contracts or engagements of Optionee or his or her successors in interest or shall be subject to disposition
by transfer, alienation, anticipation, pledge, encumbrance, assignment or any other means whether such disposition be voluntary
or involuntary or by operation of law by judgment, levy, attachment, garnishment or any other legal or equitable proceedings (including
bankruptcy), and any attempted disposition thereof shall be null and void and of no effect.

 

    	3

    	 

    

 

6.Tax Withholding. The Optionee
shall, not later than the date as of which the exercise of this Stock Option becomes a taxable event for Federal income tax purposes,
pay to the Company or make arrangements satisfactory to the Administrator for payment of any Federal, state, and local taxes required
by law to be withheld on account of such taxable event.

 

7.No Obligation to Continue Employment.
Nothing in this Agreement or in the Plan shall confer upon the Optionee any right to continue to serve as an employee or other
service provider of the Company or any of its affiliates.

 

8.Notices. Notices required or
permitted hereunder shall be given in writing and shall be deemed effectively given upon personal delivery or upon deposit in the
United States mail by certified mail, with postage and fees prepaid, addressed to Optionee to his or her address shown in the Company
records, and to the Company at its principal executive office.

 

9.Data Privacy Consent. In order
to administer the Plan and this Agreement and to implement or structure future equity grants, the Company, its subsidiaries and
affiliates and certain agents thereof (together, the “Relevant Companies”) may process any and all personal or professional
data, including but not limited to Social Security or other identification number, home address and telephone number, date of birth
and other information that is necessary or desirable for the administration of the Plan and/or this Agreement (the “Relevant
Information”). By entering into this Agreement, the Grantee (i) authorizes the Company to collect, process, register and
transfer to the Relevant Companies all Relevant Information; (ii) waives any privacy rights the Grantee may have with respect to
the Relevant Information; (iii) authorizes the Relevant Companies to store and transmit such information in electronic form; and
(iv) authorizes the transfer of the Relevant Information to any jurisdiction in which the Relevant Companies consider appropriate.
The Grantee shall have access to, and the right to change, the Relevant Information. Relevant Information will only be used in
accordance with applicable law.

 

	 	BRIGHTCOVE Inc.
	 	 
	 	 
	 	By:	 
	 	 	Name: 
	 	 	Title: 

 

 

 

 

    	4

    	 

    

 

The foregoing Agreement is hereby accepted and the terms and
conditions thereof hereby agreed to by the undersigned.

 

 

	Dated:	 	 	 
	 	 	 	Optionee’s Signature
	 	 	 	 
	 	 	 	Optionee’s name and address:
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 

 

 

    	5

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