Document:

The Third Amended and Restated Equity Interests Pledge Agreement

 Exhibit 4.52 
 Third Amended and Restated Equity Interests Pledge Agreement 
 This Amended and Restated Equity Interests Pledge
Agreement (the “Agreement”) is entered into on the day of July 30, 2007 by and between the following parties: 
 Pledgee: eLongNet
Information Technology (Beijing) Co., Ltd. 
 Address: 10 Jiuxianqiao Road, Chaoyang District, Beijing 
 Legal Representative: Justin Tang 
 Pledgor: Thomas Zheng

 ID No.: 110104196411121637 
 Address: No.11,
Huaibaishu Street, Xuanwu District, Beijing 
 WHEREAS, 
 (1). The Pledgor owns 25% of the equity interest in Beijing Asia Media Interactive Advertising Co., Ltd. (hereinafter “Asia Media”). Asia Media is a wholly domestic-owned company registered under the People’s Republic of
China (hereinafter “China”) laws and regulations. The registered office is at 203, B Xingke Mansion, 10 Jiuxianqiao Road, Chaoyang District, Beijing. Asia Media is qualified to engage in advertising business and cultural consultation
(approved by administrative bureau for industry and commence); 
 (2). The Pledgee and Asia Media entered into Exclusive Technical Consulting and Services
Agreement on the date of February 1, 2001 and entered into the Supplementary Agreement of Exclusive Technical Consulting and Services Agreement on the date of August 22, 2003 (the Exclusive Technical Consulting and Services Agreement and
the relevant Supplementary Agreement Hereinafter “Service Agreement”). Both parties amend and restate the Service Agreement in further on July 20, 2004, in which the Pledgee agreed that Pledgee has the exclusive right to provide Asia
Media with technical services for the advertisements published in www.elong.com (hereinafter “Elong.com”); 
 (3). The Pledgee, Linda Dong,
a shareholder previously possessing 25% equity interests in Asia Media and Asia Media signed an Amended and Restated Trademark License Agreement (“Trademark License Agreement”) on July 20, 2004, according to which the Pledgee agrees
that Asia Media shall use some trademarks; 
 (4). The Pledgee, the Pledgor and Asia Media sign an Amended and Restated Business Operation Agreement
(“Business Operation Agreement”) on July 30, 2007. According to the agreement, Asia Media agrees not to conduct any business probably taking great effect on the capital, debt or right of the Pledgee, without the prior written consent
of the Pledgee; 
 (5) According to the Stock Transfer and Debt Transfer Agreement signed between the
Pledgee and Linda Dong on July 30th 2007, the Pledgee shall be assigned the 25% equity interests of Linda Dong in Asia Media and all the credit
and debt relationship formed from investment of Linda Dong in Asia Media. 
 (6). In order to make
sure that Asia Media performs its obligations of payment for the internet advertising technical service and technical service and software license provided by the Pledgee under provisions of the service agreement, and obligations related with the
Pledgee in “Trademark License Agreement” and “Business Operation Agreement” and to reflect the Pledgor’s succession to the Amended and Restated Equity Interest Pledge Agreement signed between the Pledgee and Linda Dong on
July 30th 2007, the Pledgor and the Pledgee are intended to make a third amendment and restatement to the equity interest pledge agreement as
stated herein and the Pledgor is willing to pledge all of its equity interest in Asia Media as pledge security. 

 Therefore the Pledgee and the Pledgor through mutual negotiations hereby enter into this Agreement based upon the
following terms: 
 1. Definitions And Interpretation  
 Unless otherwise provided in this Agreement, the following terms shall have the following meanings: 
 1.1 Pledge means the full content of Article 2
hereunder 
 1.2 Equity Interest means all equity interests in Asia Media legally held by the Pledgor. 
 1.3 Rate of Pledge means the ratio between the value of the pledge under this Agreement and the exclusive technical consulting and service fees under the Service
Agreement. 
 1.4 Term of Pledge means the period provided for under Article 3.2 hereunder. 
 1.5 Event of Default means any event in accordance with Article 7.1 hereunder. 
 1.6 Notice of Default means the notice of
default issued by the Pledgee in accordance with this Agreement. 
 2. Assignments And Pledge  
 2.1 The Pledgor agrees to pledge all its equity interest in Asia Media to the Pledgee. Pledge under this Agreement refers to the rights owned by the Pledgee who shall be
entitled to have priority in receiving payment by the evaluation or proceeds from the auction or sale of the equity interests pledged by the Pledgor to the Pledgee. 
 3. Rate Of Pledge And Term Of Pledge  
 3.1 The rate of Pledge  
 3.1.1 The rate of pledge shall be 100% 
 3.2 The term of Pledge 

 3.2.1 This Agreement shall take effect as of the date when the equity interests under this Agreement are recorded in the Register of Shareholder of Asia
Media and registered with the competent Administration for Industry and Commerce. The term of the Pledge is the same with the term of Service Agreement. 
 3.2.2 During the period, the Pledgor shall be entitled to dispose the Pledge in accordance with this Agreement in the event that Asia Media fails to pay exclusive technical Consulting and service fee or software license in accordance with
the Service Agreement or fails to perform the obligations of “Trademark License Agreement” or “Business Operation Agreement”. 
 4.
Physical Possession Of Documents  
 4.1 During the term of Pledge under this Agreement, the Pledgor shall deliver the physical possession of the
Certificate of Distribution and the Name List of Shareholder of Asia Media to the Pledgee within one week as of the date of conclusion of this Agreement. 

 4.2 The Pledgee shall be entitled to collect the dividends from the equity interests. 
 4.3 The pledge of in this Agreement shall be record in the shareholder’s register. 
 5. Representation of the Pledgor  
 5.1 The Pledgor is the legal owner of the equity interests. 
 5.2 The Pledgor does not pledge or encumber the equity interests to any other person except for the Pledgee. 
 6. Warranties and Guarantee of the Pledgor  
 6.1 During the effective
term of this Agreement, the Pledgor covenants to the Pledgee that the Pledgor shall: 
 6.1.1 Not transfer or assign the equity interests, create or permit to
create any pledges, which may have an adverse effect on the rights or benefits of the Pledgee without prior written consent from the Pledgee; unless the two parties have agreed otherwise. 
 6.1.2 Comply with and implement laws and regulations with respect to the pledge of rights, present to the Pledgee the notices, orders or suggestions with respect to the
Pledge issued or made by the competent authority within five days upon receiving such notices, orders or suggestions and comply with such notices, orders or suggestions, or object to the foregoing matters at the reasonable request of the Pledgee or
with consent from the Pledgee. 
 6.1.3 Timely notify the Pledgee of any events or any received notices which may affect the Pledgor’s equity interest
or any part of its right, and any events or any received notices which may change the Pledgor’s any covenant and obligation under this Agreement or which may affect the Pledgor’s performance of its obligations under this Agreement.

 6.2 The Pledgor agrees that the Pledgee’s right of exercising the Pledge obtained from this Agreement shall not be suspended or hampered through
legal procedure by the Pledgor or any successors of the Pledgor or any person authorized by the Pledgor or any other person. 
 6.3 The Pledgor warrants to
the Pledgee that in order to protect or perfect the security over the payment of the technical consulting and service fees under the Service Agreement, the Pledgor shall execute in good faith and cause other parties who have interests in the pledge
to execute all the title certificates, agreements, and or perform and cause other parties who have interests to take action as required by the Pledgee and make access to exercise the rights and authorization vested in the Pledgee under this
Agreement. 
 6.4 Execute all the documents with respect to the changes of certificate of equity interests with the Pledgee or the person (natural person or
legal entity) designed by the Pledgee, and provides all the notices, orders and decisions regarded as necessary by the Pledgee with the Pledgee within the reasonable time. 
 6.5 The Pledgor warrants to the Pledgee that the Pledgor will comply with and perform all the guarantees, covenants, agreements, representations and conditions for the benefits of the Pledgee. The Pledgor shall
compensate all the losses suffered by the Pledgee for the reasons that the Pledgor does not perform or fully perform their guarantees, covenants, agreements, representations and conditions. 
 7. Event Of Default  
 7.1 The following events shall be regarded as
the event of default: 
 7.1.1 Asia Media fails to make full payment of the exclusive technical consulting and service fees and software license fees as
scheduled under the Service Agreement; or fails to perform the obligation of “Trademark License Agreement” or “Business Operation Agreement”. 

 7.1.2 The Pledgor makes any material misleading or fraudulent representations or warranties under Article 5 herein,
and/or the Pledgor is in violation of any warranties under Article 6 herein; 
 7.1.3 The Pledgor violates the covenants under any of the Articles herein;

 7.1.4 The Pledgor waives the pledged equity interests or transfers or assigns the pledged equity interests without prior written consent from the Pledgee;

 7.1.5 The Pledgor is unable to repay any general debt or other debts. The Pledgor’s any external loan, security, compensation, covenants or any other
compensation liabilities (1) are required to be repaid or performed prior to the scheduled date; or (2) are due but can not be repaid or performed as scheduled and thereby cause the Pledgee to deem that the Pledgor’s capacity to
perform the obligations herein is affected; 
 7.1.6 This Agreement is illegal for the reason of the promulgation of the related laws or the Pledgor’s
incapability of continuing to perform the obligations herein; 
 7.1.7 Any approval, permits, licenses or authorization from the competent authority of the
government needed to perform this Agreement or validate this Agreement are withdrawn, suspended, invalidated or materially amended; 
 7.1.8 The property of
the Pledgor is adversely changed and cause the Pledgee deem that the capability of the Pledgor to perform the obligations herein is affected; 
 7.1.9 The
successors or assignees of the Asia Media are only entitled to perform a portion of or refuse to perform the payment liability under the Service Agreement; 
 7.1.10 The default resulted in the action or inaction of Pledgor’s breaching the other Articles of this Agreement; 
 7.1.11 Other
circumstances whereby the Pledgee is incapable of exercising the right to dispose the Pledge in accordance with the related laws. 
 7.2 The Pledgor shall
immediately give a written notice to the Pledgee if the Pledgor is aware of or find that any event under Article 7.1 herein or any events that may result in the foregoing events have happened or is going on. 
 7.3 Unless the event of default under Article 7.1 herein has been solved to the Pledgee’s satisfaction, the Pledgee, at any time when the event of default happens
or thereafter, may give a written notice of default to the Pledgor and require the Pledgor to immediately make full payment of the overdue service fees and software license under the Service Agreement and other payables or perform the obligation of
“Trademark License Agreement” or “Business Operation Agreement”, or dispose the Pledge in accordance with Article 8 herein. 
 8.
Exercise Of The Right Of The Pledge  
 8.1 In case Asia Media does not fully repay the aforesaid technical service fees and software license fees of
the Service Agreement, and does fully perform the obligations of “Trademark License Agreement” or “Business Operation Agreement”, the Pledgor shall not transfer or assign the pledge without prior written approval from the Pledgee
prior to the full repayment of the consulting and service fee under the Service Agreement. Unless the two parties have agreed otherwise. 

 8.2 Subject to Article 7, the Pledgee may exercise the right to dispose the Pledge when the Pledgee gives a notice of
default. 
 8.3 The Pledgee is entitled to have priority in receiving payment by the evaluation or proceeds from the auction or sale of whole or part of the
equity interests pledged herein in accordance with legal procedure until the outstanding consulting and service fees and all other payables under the Service Agreement are repaid. 
 8.4 The Pledgor shall not hinder the Pledgee from disposing the Pledge in accordance with this Agreement and shall give necessary assistance so that the Pledgee could realize his Pledge. 
 9. Transfers Or Assignment  
 9.1 The Pledgor shall not donate or
transfer his rights and obligations herein without prior consent from the Pledgee. 
 9.2 This Agreement shall be binding upon the Pledgor and his successors
and be effective to the Pledgee and his each successor and assignee. 
 9.3 The Pledgee may transfer or assign his all or any rights and obligations under
the Service Agreement to any individual (natural person or legal entity) at any time. In this case, the assignee shall enjoy and undertake the same rights and obligations herein of the Pledgee as if the assignee is a party hereto. When the Pledgee
transfers or assigns the rights and obligations under the Service Agreement, at the request of the Pledgee, the Pledgor shall execute the relevant agreements and/or documents with respect to such transfer or assignment. 
 9.4 After the Pledgee’s change resulting from the transfer or assignment, the new parties to the pledge shall enter into a pledge agreement. 
 10. Termination  
 10.1 This Agreement shall not be terminated until
the following conditions are met (1) All the consulting and service fees and software license fees under the Service Agreement are paid off, (2) Asia Media has fully perform all the obligations under “Trademark License Agreement”
and “Business Operation Agreement”, or the aforesaid obligations are terminated, and (3) Asia Media does not perform the obligations under “Trademark License Agreement” and “Business Operation Agreement”.

 In case the agreement is terminated, the Pledgee shall cancel or terminate this Agreement within reasonable time as soon as practicable. 
 11. Formalities Fees And Other Charges  
 11.1 The Pledgor shall be
responsible for all the fees and actual expenditures in relation to this Agreement including but not limited to legal fees, cost of production, stamp tax and any other taxes and charges. If the Pledgee pays the relevant taxes in accordance with the
laws, the Pledgor shall fully indemnify such taxes paid by the Pledgee. 
 11.2 The Pledgor shall be responsible for all the fees (including but not limited
to any taxes, formalities fees, management fees, litigation fees, attorney’s fees, and various insurance premiums in connection with disposition of Pledge) incurred by the Pledgor for the reason that the Pledgor fails to pay any payable taxes,
fees or charges in accordance with this Agreement; or the Pledgee has recourse to any foregoing taxes, charges or fees by any means for other reasons. 

 12. Force Majeure  
 12.1 Force majeure, which includes acts of governments, acts of nature, fire, explosion, typhoon, flood, earthquake, tide, lightning, war, means any unforeseen events beyond the prevented party’s reasonable control and cannot be
prevented with reasonable care. However, any shortage of credit, capital or finance shall not be regarded as an event beyond a Party’s reasonable control. The Pledge affected by force majeure shall notify the other party of exemption
promptly; 
 12.2 In the event that the affected party is delayed in or prevented from performing its obligations under this Agreement by force
majeure, only within the scope of such delay or prevention, the affected party will not be responsible for any damage by reason of such a failure or delay of performance. The affected party shall take appropriate means to minimize or remove the
effects of force majeure and attempt to resume performance of the obligations delayed or prevented by the event of force majeure. After the event of force majeure is removed, both parties agree to resume the performance of this
Agreement with their best efforts. 
 13. Dispute Resolution  
 13.1 This Agreement shall be governed by and construed in accordance with the PRC law. 
 13.2 Any dispute, tangle or claim arising from the
agreement or relating with the agreement (including any issue relating with the existence, validity or termination of the agreement) should be submitted to China International Economic and Trade Arbitration Commission (the “Arbitration
Commission”). Arbitration Commission shall conduct arbitration in accordance with the current effective rules of Arbitration application. The arbitration award shall be final and binding upon both parties. 
 13.3 Arbitration place shall be in Beijing, PRC. 
 13.4 Arbitration language
shall be English. 
 13.5 The court of arbitration shall compose of three arbitrators. Both parties should respectively appoint an arbitrator, the chairman
of the court of arbitration shall be appointed by both parties through consultation. In case both parties do not coincide in opinion of the person selected for the chief arbitrator within twenty days from the date of their respectively appoint an
arbitrator, the director of Arbitration Commission shall have right to appoint the chief arbitrator. The chief arbitrator shall not be Chinese citizen or United State citizen. 
 13.6 Both parties agreed that the court of arbitration established according to the regulation shall have right to provide actually performed relief on the proper situation according with PRC Law (including but not
being limited to Law of Agreement of the People’s Republic of China). For the avoidance of doubt, both parties further that any court having jurisdiction (including PRC Court) shall carry out the arbitral award of actual performance issued by
the court of arbitration. 
 13.7 Both parties agreed to conduct arbitration in accordance with this regulation, and irrepealably abstain the right to
appeal, reexamine or prosecute to national court or other administration of justice in any form, and the precondition shall be that the aforesaid waiver is effective. However the waiver of both parties does not include any post-arbitration
injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out any arbitral award. 
 14. Notice  
 14.1 Any notice, which is given by the parties hereto
for the purpose of performing the rights, duties and obligations hereunder, shall be in writing form (including fax and telex). Where such notice is delivered personally, the time of notice is the time when such notice actually reaches the 

 
addressee; where such notice is transmitted by telex or facsimile, the notice time is the time when such notice is transmitted. If such notice does not reach
the addressee on business date or reaches the addressee after the business time, the next business day following such day is the date of notice. The delivery place is the address first written above of the parties hereto or the address advised in
writing including facsimile and telex from time to time. 
 15. Appendices  
 15.1 The appendices to this Agreement are entire and integral part of this Agreement. 
 16. Effectiveness 

 16.1 This agreement and any amendments, modification, supplements, additions or changes hereto shall be in writing, executed upon being executed and sealed
by the parties hereto and become effective on the date after Linda Dong has completed transference of the equity interest change to the Pledgor. 
 16.2 This
Agreement is executed by Chinese in duplicate, and each party holds one copy and each copy and the copies shall have the same legal effect. 
 (No text
hereunder) 

 In witness whereof the parties hereto have caused this Agreement to be duly executed on their behalf by a duly authorized
representative as of the Effective Date first written above. 
 The Pledgee: eLongNet Information Technology (Beijing) Co., Ltd. 
  

			
	Signature of Authorized Representative:	 	 /s/ Hal Fiske

  

			
		
	Official Seal:	 	  

		
	The Pledgor:	 	Thomas Zheng
		
	Signature:	 	 /s/ Thomas Zheng

 Appendices 
  

	1.	Register of Shareholders of Beijing Asia Media Interactive Advertising Co., Ltd. 

  

	2.	Certificate of Capital Contribution of Beijing Asia Media Interactive Advertising Co., Ltd. 

  

	3.	Services Agreement; 

  

	4.	Trademark License Agreement; and 

  

	5.	Business Operation Agreement;The Third Amended and Restated Exclusive Purchase Right Agreement

 Exhibit 4.53 
 Third Amended and Restated Exclusive Purchase Right Agreement 
 eLong.Inc (hereinafter “Party A”)

 Registered Address: 4th Floor, Hutchence David Century Garden, George Town, Grand Cayman, Cayman Islands. 
 Thomas Zheng (hereinafter “Party B”) 
 ID number:
110104196411121637 
 Residence: No.11, Huaibaishu Street, Xuanwu District, Beijing. 
 Beijing Asia Media Interactive Advertising Co., Ltd. (hereinafter “Party C”) 
 Registered Address: 203,
Xingke Plaza-B, 10 Jiuxianqiao Street, Chaoyang District Beijing 
 Legal Representative: Justin Tang 
 eLongNet Information Technology (Beijing) Co., Ltd. (hereinafter “Party D”) 
 Registered Address: 10 Jiu Xian Qiao Road, Chaoyang District, Beijing. 
 Legal Representative: Justin Tang

 WHEREAS: 
 1. Party A is a company registered and
established in Cayman Islands; Party B is a PRC resident; Party C is a limited liability company established and validly existing in accordance with PRC laws, and of which 12.5% equity interest is held by Party B; Party D is a wholly foreign owned
enterprise established and validly existing in accordance with PRC laws, and is a wholly owned company of Party A. 
 2. “Agreement” was entered
into by and between Linda Dong, a shareholder with former possession of 25% equity interests in Party C and Party D dated as of December 30th 2004, and according to which Party D provided Linda Dong with funds for Linda Dong to invest in Party
C; “Subscribing Agreement” (hereinafter the “Original Subscribing Agreement”) was entered into by and between Linda Dong and Party D dated as of December 30th 2004, and according to which Linda Dong offered Party D the right
to exclusively purchase Party C’s equity interest held by Linda Dong at a price of RMB125,000, and Party D paid RMB1 to Party A as a consideration. 
 3. “Loan Agreement” (hereinafter the “Loan Agreement”) was entered into by and between Party A and Linda Dong dated as of December 30th 2004, and according to which Party A provided a loan to Linda Dong to refund to
Party D for the funds and investment made by Party C. 

 4. To reflect Part B’s succeeding the Amended and Restated Exclusive Purchase Right Agreement signed between Party
A, Party C and Party D, each party hereby makes amendment and restatement to this agreement as follows: 
 NOW, THEREFORE, the parties to this agreement
hereby agree on Dec.30, 2004 as follows: 
 Chapter One. Purchases and Sale of Equity Interest  
 1.1 Authorizations  
 Party B hereby irrevocably delivers to Party A,
under the laws of the PRC, an irrevocable sole authority of, following the steps decided by Party A, and the price specified in 1.3 of this agreement, purchasing by Party A or by one or more persons designated by Party A (the “Designated
Persons”) at any time from Party B of its all or part of the equity interest of Party C (“Purchase Right of Equity Interest”). Besides Party A and the Designated Persons, any third party does not have such Purchase Right of Equity
Interest. Party C hereby agrees the delivery of Purchase Right of Equity Interest from Party B to Party A. As specified in this and this agreement, the “person” has the meaning of a person, corporation, joint venture, partnership,
enterprise, trust or non-corporation organization. 
 1.2 Steps  
 Upon and subject to the laws and regulations of PRC, Party A may send a written notice (the “Notice of Purchase of Equity Interest”) to Party B upon its performance of purchase to explain in detail the way of purchase. 

1.3 Purchase Price  
 Except as requested by laws of P.R.C to
evaluate, the price of the Purchased Equity Interest (“Purchase Price”) shall be an equivalent of the actual amount of the Purchased Equity Interest contributed by Party B. 
 1.4 Transfer of the Purchased Equity Interest  
 Every time upon Party A’s performance of the Purchase Right of
Equity Interest: 
 (a) Party B shall supervise and urge Party C to convene the shareholders meeting, and during the meeting, to pass the decision or
resolution to transfer the equity interest from Party B to Party A and/or the Designated Persons; 
 (b) Party B shall, upon the terms and conditions of this
agreement and the Notice of Purchase of Equity Interest, enter into Equity Interest Transfer Agreement with Party A (or, in applicable situation, the Designated Persons); and 
 (c) The related parties shall execute all other requisite contracts, agreements or documents, acquire all requisite approval and consent of the government, and, without any security interest, perform all requisite
action to transfer the valid ownership of the Purchased Equity Interest to Party A and/or the Designated Person, and to cause Party A and/or the Designated Person to be the registered owner of the Purchased Equity Interest. For this and this
agreement, “Security Interest” has the meaning of security, mortgage, right or interest of the third party, any purchase right of equity interest, right of acquisition, prior purchase right, right of set-off, ownership detainment or other
security arrangements. To further define the meaning, it does not include any security interest subject to this agreement or the equity interest pledge contract of Party B. As described in this and this agreement, “the Equity Interest Pledge
Agreement of Party B” has the meaning of the Equity Interest Pledge Agreement entered into by Party D and Party B dated as of the execution date of this agreement. According to the said agreement, to secure Party C to perform the obligations
subject to the Exclusive Technology Service Agreement entered into between Party C and Party D, Party B pledges all its equity interest in Party C to Party D. 
 1.5 Payment  
 Whereas contemplated in the Loan Agreement, any proceeds gained by Party B from the transfer of its equity interest in Party C
shall be used, according to the Loan Agreement, as the payment to its loan borrowed from Party A. Therefore, except otherwise other arrangement shall be applied according to the applicable law, upon the performance of the Purchase Right of Equity
Interest by Party A, the Purchase Price shall be used as the payment for the principal as well as the interests from Party B to Party A subject to the loan. Party A does not need pay the Purchase Price to Party B anymore. 

 Chapter Two. Promises Relating Equity Interest  
 2.1 Promises Relating Party C  
 Party C hereby promise: 

(a) Without prior written consent by Party A, not, in any form, to complement, change or renew the articles of the association of Party C, to increase or decrease
registered capital of the corporation, or to change the structure of the registered capital in any other forms; 
 (b) Following kind finance and business
standard and tradition, to maintain the exist of the corporation, prudently and effectively operate business and process affairs; 
 (c) Without prior
written consent by Party A, not, dated from the execution date of this agreement, to sale, transfer, mortgage or dispose in any other form any assets, legitimate or beneficial interest of business or income of Party C, or to approve any other
security interest set on it; 
 (d) Without prior written notice by Party A, no debt shall take place, be inherited, be guaranteed, or be allowed to exist,
with the exception of: (i) debt from normal or daily business but not from borrowing; and (ii) debt having been disclosed to Party A or having gained written consent from Party A; 
 (e) To normally operate all business to maintain the asset value of Party C, without doing or otherwise any action that sufficiently affects the operation and asset
value; 
 (f) Without prior written consent by Party A, not to enter into any material contract, with the exception of the contract entered into during the
normal business (as in this paragraph, a contract with a value more than a hundred thousand Yuan (RMB100,000) shall be deemed as a material contract); 
 (g)
Without prior written consent by Party A, not to provide loan or credit loan to anyone; 
 (h) Upon the request of Party A, to provide all operation and
finance materials relevant to PartyA; 
 (j) Without prior written consent by Party A, Party C shall not to merger or associate with any person, or purchase
any Person or invest in any Person; 
 (k) To notify Party A immediately the occurrence or the probable occurrence of the litigation, arbitration or
administrative procedure related to the assets, business and income of Party C; (l) In order to keep the ownership of Party C to all its assets, to execute all requisite or appropriate documents, do all requisite or appropriate action, and
advance all requisite or appropriate accusation, or make requisite or appropriate plea for all claims; 
 (m) Without prior written notice by Party A, not to
assign stock interests to shareholders in any form, but upon the request of Party A, to assign all its assignable profits to their own shareholders; 
 2.2
Promises Relating Party B  
 Party B promises: 
 (a) Without prior written consent by Party A, as of the execution date of this agreement, not to sell, transfer, mortgage or dispose in any other form any legitimate or beneficial interest of equity interest in Party C held by Party B, or
to approve any other security interest set on it, with the exception of the pledge set on the equity interest of Party B subject to Equity Interest Pledge Agreement of Party B; 
 (b) Without prior written notice by Party A, not to cause the Board of Shareholders commissioned by Party C not to approve or execute any approving document to, sale, transfer, mortgage or dispose in any other form
any legitimate or beneficial interest of equity interest, or to approve any other security interest set on it, with the exception of such actions made to Party A or the designated person of Party A; 

 (c) To cause the Board of Shareholders commissioned by it not to approve or execute any approving document for Party C
to, with no prior written notice by Party A, merger or associate with any person, or purchase any person or invest in any person; 
 (d) To notify Party A
the occurrence or the probable occurrence of the litigation, arbitration or administrative procedure related to the equity interest owned by it; 
 (e) To
cause the Board of Shareholders commissioned by it to vote to approve the transfer of the Purchased Equity Interest subject to this agreement; 
 (f) In
order to keep its ownership of the equity interest, to execute all requisite or appropriate documents, do all requisite or appropriate action, and advance all requisite or appropriate accusation, or make requisite or appropriate plea for all claims;

 (g) Upon the request of Party A, to commission any person designated Party D to be the member of the board of directors of Party C; 
 (h) Upon the request of Party A at any time, to immediately transfer its equity interest to the representatives designated by Party A unconditionally and at any time,
and abandon its prior purchase right of such equity interest transferring to another available shareholder; 
 (i) To prudently comply with the terms and
conditions of this agreement and other agreements entered into totally or respectively by Party B, Party C and Party A., to actually perform all obligations under these agreements, without doing or otherwise any action that sufficiently affects the
validity and enforceability of these agreements; 
 2.3 Promises Relating Party D  
 Considering Party B has impawned the stockholder’s right of Party C, hold by Party B, to Party D. Party D agrees that in case Party A exercises the right of purchasing stockholder’s right during the validity
period of Equity Interest Pledge Agreement, Party B shall transfer the stockholder’s right to Party A or other appointed personnel in accordance with the agreement, the aforesaid transformation shall not be bound by the regulation that the
transformation of Party B’s stockholder’s right shall be limited, in the Equity Interest Pledge Agreement. 
 3. Representations and Warranties
 
 Representations and Warranties of Party B and Party C 
 Dated as of the execution date of this agreement and every transferring date, Party B and Party C hereby represents and warrants together and respectively to Party A as follows: 
 (a) It has the power and ability to enter into and deliver this agreement, and any equity interest-transferring agreement (“Transferring Agreement”,
respectively) having it as a party, for every single transfer of the purchased equity interest according to this Agreement, and to perform its obligations under this agreement and any Transferring Agreement. Upon execution, this agreement and the
Transferring Agreements having it as a party constitute a legal, valid and binding obligation of it enforceable against it in accordance with its terms; 
 (b) The execution, delivery of this agreement and any Transferring Agreement and performance of the obligations under this agreement and any Transferring Agreement do not: (i) cause to violate any relevant laws of PRC;
(ii) constitute a conflict with its articles of association or other organizational documents; (iii) cause to breach any contract or instruments to which it is a party or having binding obligation on it, or cause to breach any contract or
instruments to which it is a party 

 
or having binding obligation on it; (iv) cause to violate relevant authorization of any consent or approval to it and/or any continuing valid condition;
or (v) cause any consent or approval authorized to it to be suspended, removed, or into which other requests be added; 
 (c) Party C bears the kind and
sellable ownership of all assets. Party C does not set any security interest on the said assets; 
 (d) Party C does not have any undischarged debt, with the
exception of (i) debt from its normal business; and (ii) debt having been disclosed to Party A and having gained written consent from Party A; 
 (e) Party C abides by all laws and regulations applicable to the purchase of assets; 
 (f) No litigation, arbitration or administrative procedure
relating to equity interest, assets of Party C or the corporation is underway or to be decided or to probably take place; and 
 (g) It bears the kind and
sellable ownership of its equity interest, it does not set any security interest on the said assets. 
 4. Effective Date  
 This agreement shall be established from the execution date of this agreement, and come into effect as of the date of Party B’s completing the change of equity
interest transferred to Party B from Linda Dong and has a validity period of 20 years. 
 5. Applicable Law and Dispute Resolution  
 5.1 Applicable Law  
 The execution, validity, construing and
performance of this agreement, and resolution of the disputes under this agreement, shall be in accordance with officially published and publicly attainable laws of PRC (“PRC laws”). Issues not regulated by the PRC laws shall apply
international legal rules and conventions. 
 5.2 Dispute Resolution  
 (a) Any dispute, tangle or claim arising from the agreement or relating with the agreement (including any issue relating with the existence, validity or termination of the agreement) should be submitted to China
International Economic and Trade Arbitration Commission (the “Arbitration Commission”). 
 Arbitration Commission shall conduct arbitration in
accordance with the current effective rules of arbitration application. The arbitration award shall be final and binding upon both parties. 
 (b)
Arbitration place shall be Beijing, PRC. 
 (c) Arbitration language shall be English. 
 (d) The court of arbitration shall compose of three arbitrators. Both parties should respectively appoint an arbitrator, the chairman of the court of arbitration shall be appointed by both parties through
consultation. In case both parties do not coincide in opinion of the person selected for the chief arbitrator within twenty days from the date of their respectively appoint a arbitrator, the director of Arbitration Commission shall have right to
appoint the chief arbitrator. The chief arbitrator shall not be Chinese citizen or United State citizen. 
 (e) Both parties agreed that the court of
arbitration established according to the regulation shall have right to provide actually performed relief on the proper situation according with PRC Law (including but not being limited to Law of Contract of the People’s Republic of China). For
the avoidance of doubt, both parties further that any court having jurisdiction (including PRC Court) shall carry out the arbitral award of actual performance issued by the court of arbitration. 

 (f) Both parties agreed to conduct arbitration in accordance with this regulation, and irrepealably abstain the right to
appeal, reexamine or prosecute to national court or other administration of justice in any form, and the precondition shall be that the aforesaid waiver is effective. However the waiver of both parties does not include any post-arbitration
injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out any arbitral award. 
 6. Taxes and Expenses  
 Every party shall, according to laws of PRC,
bear any and all transferring and registering taxes, costs and expenses for the preparation and execution of this Agreement and all Transferring Agreements, and those arising from or imposed on the party, to complete the transactions of this
Agreement and all Transferring Agreements. 
 7. Notices  
 This agreement requests that notices or other communications sent by any party or corporation shall be written in Chinese or English, and be delivered in person, by mail or telecopy to other parties at the following addresses or other
specified addresses noticed by other parties to the party. The date deemed to be duly given or made shall be confirmed as follows: (a) for notices delivered in person, the date of delivery shall be deemed as having been duly given or made;
(b) for notices delivered by mail, the tenth day of the delivery date of air certified mail with postage prepaid (as shown on stamp) or the fourth day of the delivery date to an internationally certified delivery institution shall be deemed as
having been duly given or made; and (c) for notices by telecopy, the receipt date showed on the delivery confirming paper of the relevant document shall be deemed as having been duly given or made. 
 Party A: eLong.Inc 
 Address: 4th Floor, Hutchence David
Century Garden, George Town, Grand Cayman, Cayman Islands. 
 Fax: 
 Tel: 
 Addressee: 
 Party B:
Thomas Zheng 
 Address: 
 Fax: 
 Tel: 
 Party C: Beijing AsiaMedia Interactive Advertising
Co.Ltd 
 Address: 203, Xingke Plaza-B,10 Jiuxianqiao Street, Chaoyang District Beijing 
 Fax: 64312801 
 Tel: 58602288 
 Addressee: Justin Tang 
 Party D: eLongNet Information
Technology (Beijing) Co., Ltd. 
 Address: 10 Jiu Xian Qiao Road, Chaoyang District, Beijing 
 Fax: 64312801 
 Tel: 58602288 
 Addressee: Justin Tang 

 8. Confidentiality  
 Both the parties admit and confirm any oral or written materials exchanged by the parties relating to this agreement are confidential. Both parties shall maintain the secrecy and confidentiality of all such materials. Without written
approval by the other party, the party shall not disclose to ay third party any relevant materials, but with the exception of the following: (a) the public know or may know such materials (but not disclosed by the party accepting the
materials); (b) materials needed to be disclosed subject to ordinance or listing rules or precedents of stock exchange; or (c) any party necessarily discloses materials to its legal or financial consultant relating the transaction of this
agreement, and this legal or financial consultant shall have the obligation of confidentiality similar to that set forth in this. The breach of the obligation of confidentiality by staff or employed institution of any party shall be deemed as the
breach of such obligation by that party, and by whom the liabilities for breach shall be bored. No matter this agreement may terminate by any reason, this shall continue in force and effect. 
 9. Further Warranties  
 The Parties to the agreement agree to
promptly execute documents reasonably requisite to the performance of the provisions and the aim of this agreement or documents beneficial to it, and to take actions reasonably requisite to the performance of the provisions and the aim of this
agreement or actions beneficial to it. 
 10. Miscellaneous  
 10.1 Amendment, Modification and Supplement  
 Upon amendment, modification and supplement of this agreement shall be subject to the written
agreement executed by each party. 
 10.2 Observance of Laws and Regulations  
 The parties of the contract shall observe and make sure the operation of each party fully observe all laws and regulations of PRC officially published and publicly gainable. 
 10.3 Entire Contract  
 Except the written amendment, supplement and
modification of this agreement upon the date of execution, this agreement shall constitute the entire contract of the parties hereto with respect to the object hereof and supersedes all prior oral or written agreements, representation and contracts
with respect to the object hereof. 
 10.4 Headings  
 The
headings contained in this agreement are for convenience of reading only and shall not affect the interpretation, explanation or in any other way the meaning of the provisions of this agreement. 
 10.5 Language  
 This agreement is executed in Chinese in
quadruplicate. 
 10.6 Severability  
 If any one or more
provisions of this agreement are judged as invalid, illegal or nonenforceable in any way according to any laws or regulations, the validity, legality and enforceability of other provisions hereof shall not be affected or impaired in any way. All
parties shall, through sincere consultation, urge to replace those invalid, illegal or nonenforceable provisions with valid ones, and from such valid provisions, similar economic effects shall be tried to reach as from those invalid, illegal or
non-enforceable provisions. 

 10.7 Successor  
 This
Contract shall bind and benefit the successor of each party and the transferee allowed by each party. 
 10.8 Survival  
 (a) Any obligation taking place or at term hereof prior to the end or termination ahead of the end of this agreement shall continue in force and effect notwithstanding
the occurrence of the end or termination ahead of the end of the agreement. 
 (b) Item 5, Item 7 and Item 10.8 hereof shall continue in force
and effect after the termination of this agreement. 
 10.9 Waiver  
 Any party to this agreement may waive the terms and conditions of this agreement. Such waiver shall be valid only if set forth in an instrument in writing signed by the party or parties to be bound thereby. Any waiver
by a party to the breach hereof by other parties in certain situation shall not be construed as a waiver to any similar breach by other parties in other situation. 
 (No text hereunder) 

 IN WITNESS THEREFORE, the parties hereof have caused this agreement to be executed by Parties to this Agreement or
through their duly authorized representatives as of the date first written above. 
  

			
	Party A: eLong, Inc.
		
	Signature of Authorized Representative:	 	 /s/ Hal Fiske

			
	
	Party B: Thomas Zheng
		
	Signature:	 	 /s/ Thomas Zheng

 Party C: Beijing Asia Media Interactive Advertising Co., Ltd. 

			
		
	Signature of Authorized Representative:	 	 /s/ Justin Tang

  

			
	Official Seal:	 	 /s/

 Party D: eLongNet Information Technology (Beijing) Co., Ltd. 

			
		
	Signature of Authorized Representative:	 	 /s/ Justin Tang

  

			
	Official Seal:	 	 /s/

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