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                                                                    EXHIBIT 10.2

                            CERTIFICATE OF AMENDMENT
                                     OF THE
                          CERTIFICATE OF INCORPORATION
                                       OF
                            SENECA FOODS CORPORATION

                            -------------------------
                            Under Section 805 of the
                            Business Corporation Law
                            -------------------------

         We, the undersigned, being the President and Secretary of SENECA FOODS
CORPORATION, do hereby certify as follows:

         FIRST:  The name of the Corporation is SENECA FOODS CORPORATION. The
name under which the Corporation was formed is SENECA GRAPE JUICE CORPORATION.

         SECOND:  The certificate of incorporation of the Corporation was
filed by the Department of State on August 17, 1949.

         THIRD: The certificate of incorporation of the Corporation is hereby
amended to authorize a fourth series of Class A Preferred Stock to be designated
Convertible Preferred Stock, Series 2003.

                  To accomplish this, the following new Article 4(d)(G) hereby
is added to the certificate of incorporation:

                  "(G) FOURTH SERIES OF CLASS A PREFERRED STOCK. The fourth
series of 967,742 shares of Class A Preferred Stock shall be designated
Convertible Preferred Stock Series 2003 (hereinafter "Series 2003 Preferred
Stock"), and shall have the following rights, preferences and limitations:

                  (i) STATED VALUE. The stated value for each share of Series
2003 Preferred Stock shall be $15.50 (the "Stated Value").

                  (ii) DIVIDENDS AND DISTRIBUTIONS. At any time after the Issue
Date, the holders of each share of Series 2003 Preferred Stock shall be entitled
to receive, when and as declared by the Board of Directors, but out of funds
legally available therefor, a dividend or distribution in cash, evidences of
indebtedness of the Corporation or another issuer, options, warrants or rights
to acquire securities or other property (including, without limitation, rights
issued pursuant to a shareholder rights plan, "poison pill" or similar plan or
arrangement and options or rights granted to each holder of Class A Common
Stock), securities of the Corporation or another issuer (excluding securities
for which adjustment is made under paragraph (vi)(d)(1) or paragraph (vi)(d)(2))
or other property or assets, including, without limitation, any such
distribution made in connection with a consolidation or merger in which the
Corporation is the resulting or surviving corporation), at a rate per share (and
in the type of property) equal to the

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amount of any dividend or distribution (and in the same type of property) as
that declared or made on any shares (including, without limitation, Class A
Common Stock) into which one share of Series 2003 Preferred Stock may be
converted pursuant to paragraph (vi) below on the record date for such dividend
or distribution. Any such dividend or distribution shall be paid to the holders
of shares of Series 2003 Preferred Stock at the same time such dividend or
distribution is made to the holders of the shares of Class A Common Stock. No
dividend or distribution shall be declared or made on any shares of Class A
Common Stock unless any dividend or distribution required to be declared or made
under the first sentence of this paragraph is previously or simultaneously
declared or made. Dividends and distributions shall be cumulative from and after
the date of issuance of such shares of Series 2003 Preferred Stock, but any
arrearage in payment shall not pay interest.

                  (iii) VOTING RIGHTS.

                        (a) Except as otherwise required by law or as set forth
in paragraph (b), the holders of shares of Series 2003 Preferred Stock shall not
be entitled or permitted to vote on any matter required or permitted to be voted
upon by the shareholders of the Corporation.

                        (b) Unless the consent or approval of a greater number
of shares shall then be required by law, the affirmative vote of the holders of
at least 66-2/3 % of the outstanding shares of Series 2003 Preferred Stock,
voting separately as a single class, in person or by proxy, at a special or
annual meeting of shareholders called for the purpose, shall be necessary to (i)
authorize the issuance after the Issue Date of any class of capital stock that
will rank as to payment of dividends or rights on liquidation, dissolution or
winding up of the Corporation senior to the Series 2003 Preferred Stock, (ii)
authorize, adopt or approve an amendment to the certificate of incorporation
that would increase or decrease the par value or stated value of the shares of
Series 2003 Preferred Stock, or (iii) amend, alter or repeal the certificate of
incorporation so as to affect the shares of Series 2003 Preferred Stock
adversely or (iv) effect the voluntary liquidation, dissolution or winding up of
the Corporation; provided, however, that no separate vote of the holders of
Series 2003 Preferred Stock shall be required to effect any of the transactions
described in clause (iv) above unless such transaction would either require a
class vote pursuant to clause (i), (ii) or (iii) above or would require a vote
by any shareholders of the Corporation.

                        (iv) REDEMPTION. The shares of Series 2003 Preferred
Stock shall not be redeemed or subject to redemption, whether at the option of
the Corporation or any holder thereof, or otherwise.

                        (v) ACQUIRED SHARES. Any shares of Series 2003 Preferred
Stock converted, exchanged, redeemed, purchased or otherwise acquired by the
Corporation or any of its subsidiaries in any manner whatsoever shall be retired
and canceled promptly after the acquisition thereof. All such shares of Series
2003 Preferred Stock shall upon their cancellation become authorized but
unissued shares of Class A Preferred Stock and, upon the filing of an
appropriate certificate with the Department of State of the State of New York,
may be reissued as part of another series of Class A Preferred Stock subject to
the conditions or restrictions on

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issuance set forth herein, but in any event may not be reissued as shares of
Series 2003 Preferred Stock unless all of the shares of Series 2003 Preferred
Stock issued on the Issue Date shall have already been converted or exchanged.

                  (vi)   CONVERSION.

                        (a) Any holder of Series 2003 Preferred Stock shall have
the right, as its option, at any time (but subject to the provisions of
paragraph (vi)(b)) to convert, subject to the terms and provisions of this
paragraph (vi), any or all of such holder's shares of Series 2003 Preferred
Stock into such number of fully paid and nonassessable shares of Class A Common
Stock as is equal to the product of the number of shares of Series 2003
Preferred Stock being so converted multiplied by the quotient of (i) the Stated
Value divided by (ii) the conversion price of $15.50 per share, subject to
adjustment as provided in paragraph (vi)(d) (the "Conversion Price"), then in
effect. Upon initial issuance of the Series 2003 Preferred Stock, without the
effect of any adjustment required under paragraph (vi)(d), the foregoing
procedure will result in the issuance of one share of class A Common Stock on
conversion of each share of Series 2003 Preferred Stock. Such conversion right
shall be exercised by the surrender of the shares of Series 2003 Preferred Stock
to be converted to the Corporation at any time during usual business hours at
its principal place of business to be maintained by it, accompanied by written
notice that the holder elects to convert such shares and specifying the name or
names (with addresses) in which a certificate or certificates for shares of
Class A Common Stock are to be issued and (if so required by the Corporation) by
a written instrument or instruments of transfer in form reasonably satisfactory
to the Corporation duly executed by the holder or its duly authorized legal
representative and transfer tax stamps or funds therefor, if required pursuant
to paragraph (vi)(k). All shares of Series 2003 Preferred Stock surrendered for
conversion shall be delivered to the Corporation for cancellation and canceled
by it and no shares shall be issued in lieu thereof except as permitted by
paragraph (v) above.

                        (b) As promptly as practicable after the surrender, as
herein provided, of any shares of Series 2003 Preferred Stock for conversion
pursuant to paragraph (vi)(a), the Corporation shall deliver to or upon the
written order of the holder of the shares so surrendered a certificate or
certificates representing the number of fully paid non-assessable shares of
Class A Common Stock into which such shares may be or have been converted in
accordance with the provisions of this paragraph (vi). Subject to the following
provisions of this paragraph and of paragraph (vi)(d), such conversion shall be
deemed to have been made immediately prior to the close of business on the date
that such shares shall have been surrendered in satisfactory form for
conversion, and the Person or Persons entitled to receive the Class A Common
Stock deliverable upon conversion of such shares shall be treated for all
purposes as having become the record holder or holders of such Class A Common
Stock at such time.

                        (c) To the extent permitted by law, when shares of
Series 2003 Preferred Stock are converted, all unpaid dividends (whether or not
currently payable) on the Series 2003 Preferred Stock so converted to the date
of conversion shall be immediately due and payable and must accompany the shares
of the Class A Common Stock issued upon such conversion.

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                        (d) The Conversion Price shall be subject to adjustment
as follows:

                            (1) In case the Corporation shall at any time or
from time to time (A) pay a dividend or make a distribution on the outstanding
shares of Class A Common Stock in Class A Common Stock, (B) sub-divide the
outstanding shares of Class A Common Stock into a larger number of shares, (C)
combine the outstanding shares of Class A Common Stock into a smaller number of
shares or (D) issue any shares of its capital stock in a reclassification of the
Class A Common Stock, then, and in each such case, the Conversion Price in
effect immediately prior to such event shall be adjusted (and any other
appropriate actions shall be taken by the Corporation) so that the holder of any
share of Series 2003 Preferred Stock thereafter surrendered for conversion shall
be entitled to receive the number of shares of Class A Common Stock or other
capital stock of the Corporation that such holder would have owned or would have
been entitled to receive upon or by reason of any of the events described above,
had such share of Series 2003 Preferred Stock been converted immediately prior
to the occurrence of such event. An adjustment made pursuant to this paragraph
(vi)(d)(1) shall become effective retroactively (A) in the case of any such
dividend or distribution, to the opening of business on the day immediately
following the close of business on the record date for the determination of
holders of Class A Common Stock entitled to receive such dividend or
distribution or (B) in the case of any such subdivision, combination or
reclassification, to the close of business on the day upon which such corporate
action becomes effective.

                            (2) In case the Corporation shall at any time or
from time to time issue or sell shares of Class A Common Stock or Class B Common
Stock (or securities convertible into or exchangeable for shares of Class A
Common Stock or Class B Common Stock), or any options, warrants or other rights
to acquire shares of Class A Common Stock or Class B Common Stock (other than
(x) options granted to any employee or director of the Corporation pursuant to a
stock option plan approved by the shareholders of the Corporation, (y) options,
warrants or rights granted to each holder of Class A Common Stock or (z) rights
issued pursuant to a shareholder right plans, "poison pill" or similar
arrangement that complies with paragraph (vi)(j)) for a consideration per share
less than the Current Market Price at the record date or issuance date, as the
case may be (the "Date"), referred to in the following sentence (treating the
price per share of any security convertible or exchangeable or exercisable into
Class A Common Stock and/or Class B Common Stock as equal to (A) the sum of the
price for such security convertible, exchangeable or exercisable into Class A
Common Stock and/or Class B Common Stock plus any additional consideration
payable (without regard to any anti-dilution adjustments) upon the conversion,
exchange or exercise of such security into Class A Common Stock and/or Class B
Common Stock divided by (B) the number of shares of Class A Common Stock and/or
Class B Common Stock initially underlying such convertible, exchangeable or
exercisable security), other than issuances or sales for which an adjustment is
made pursuant to another paragraph of this paragraph (vi)(d), then, and in each
case, the Conversion Price then in effect shall be adjusted by dividing the
Conversion Price in effect on the day immediately prior to the Date by a
fraction (x) the numerator of which shall be the sum of the numbers of shares of
Class A Common Stock and Class B Common Stock outstanding immediately prior to
the Date plus the number of additional shares of Class A Common Stock

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and Class B Common Stock issued or to be issued (or the maximum number into
which such convertible or exchangeable securities initially may convert or
exchange or for which such options, warrants or other right initially may be
exercised) and (y) the denominator of which shall be the sum of the number of
shares of Class A Common Stock and Class B Common Stock outstanding immediately
prior to the Date plus the number of shares of Class A Common Stock and Class B
Common Stock that the aggregate consideration (if any of such aggregate
consideration is other than cash, as valued by the Board of Directors including
a majority of the directors who are not officers or employees of the Corporation
or any of its subsidiaries, which determination shall be conclusive and
described in a resolution of the Board of Directors) for the total number of
such additional shares of Class A Common Stock and/or Class B Common Stock so
issued (or into which such convertible or exchangeable securities may convert or
exchange for which such options, warrants or other rights may be exercised plus
the aggregate amount of any additional consideration initially payable upon
conversion, exchange or exercise of such security) would purchase at the Current
Market Price. Such adjustment shall be made whenever such shares, securities,
options, warrants or other rights are issued, and shall become effective
retroactively to a date immediately following the close of business (i) in the
case of issuance to shareholders of the Corporation, as such, on the record date
for the determination of shareholders entitled to receive such shares,
securities, options, warrants or other rights and (ii) in all other cases, on
the date (the "Issuance Date") of such issuance; provided, however, that the
determination as to whether an adjustment is required to be made pursuant to
this paragraph (vi)(d)(2) shall only be made upon the issuance of such shares or
such convertible or exchangeable securities, options, warrants or other rights,
and not upon the issuance of the security into which such convertible or
exchangeable security converts or exchanges, or the security underlying such
options, warrants or other right.

                            (3) In case the Corporation or any subsidiary
thereof shall, at any time or from time to time while any of the Series 2003
Preferred Stock is outstanding, make a Pro Rata Repurchase, the Conversion Price
shall be adjusted by dividing the Conversion Price in effect immediately prior
to such action by a fraction (which in no event shall be less than one), the
numerator of which shall be the product of (i) the number of shares of Class A
Common Stock and Class B Common Stock outstanding immediately before such Pro
Rata Repurchase minus the number of shares of Class A Common Stock and Class B
Common Stock repurchased in such Pro Rata Repurchase and (ii) the Current
Modified Market Price as of the day immediately preceding the first public
announcement by the Corporation of the intent to effect such Pro Rata
Repurchase, and the denominator of which shall be (i) the product of (x) the
number of shares of Class A Common Stock and Class B Common Stock outstanding
immediately before such Pro Rata Repurchase and (y) the Current Modified Market
Price as of the day immediately preceding the first public announcement by the
Corporation of the intent to effect such Pro Rata Repurchase minus (ii) the
aggregate purchase price of the Pro Rata Repurchase.

                            (4) In case the Corporation at any time or from time
to time shall take any action affecting its Class A Common Stock, other than an
action described in any of paragraph (vi)(d)(1) through paragraph (vi)(d)(3),
inclusive, or paragraph (vi)(g), then, the Conversion Price shall be adjusted in
such manner and at such time as the Board of Directors of the Corporation in
good faith determines to be equitable in the circumstances

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(such determinations to be evidenced in a resolution, a certified copy of which
shall be mailed to the holders of the Series 2003 Preferred Stock).

                            (5) The Corporation may make such reductions in the
Conversion Price, in addition to those required by subparagraphs (1) through (4)
of this paragraph (vi)(d), as the Board of Directors considers to be advisable
in order to avoid or to diminish any income tax to holders of Class A Common
Stock or rights to purchase Class A Common Stock resulting from any dividend or
distribution of stock (or rights to acquire stock) or from any event treated as
such for income tax purposes.

                            (6) Notwithstanding anything herein to the contrary,
no adjustment of the Conversion Price shall be required pursuant to this
paragraph (vi)(c) by reason of the initial issuance or sale of any of the
967,742 authorized shares of Series 2003 Preferred Stock.

                            (7) Notwithstanding anything herein to the contrary,
no adjustment under this paragraph (vi)(c) need to be made to the Conversion
Price unless such adjustment would require an increase or decrease of at least 1
% of the Conversion Price then in effect. Any lesser adjustment shall be carried
forward and shall be made at the time of and together with the next subsequent
adjustment, which, together with any adjustment or adjustments so carried
forward, shall amount to an increase or decrease of at least 1 % of such
Conversion Price. Any adjustment to the Conversion Price carried forward and not
theretofore made shall be made immediately prior to the conversion of any shares
of Series 2003 Preferred Stock pursuant hereto; provided, however, that any such
adjustment shall in any event be made no later than one year after the
occurrence of the event giving rise to such adjustment.

                        (e) Upon any increase or decrease in the Conversion
Price, then, and in each such case, the Corporation promptly shall deliver to
each registered holder of Series 2003 Preferred Stock at least ten Business Days
prior to effecting any of the foregoing transactions a certificate, signed by
the President or a Vice President and by the Treasurer or an Assistant Treasurer
or the Secretary or an Assistant Secretary of the Corporation, setting forth in
reasonable detail the event requiring the adjustment and the method by which
such adjustment was calculated and specifying the increased or decreased
Conversion Price then in effect following such adjustment.

                        (f) No fractional shares or scrip representing
fractional shares shall be issued upon the conversion of any shares of Series
2003 Preferred Stock. If more than one share of Series 2003 Preferred Stock
shall be surrendered for conversion at one time by the same holder, the number
of full shares of Class A Common Stock issuable upon conversion thereof shall be
computed on the basis of the aggregate Stated Value of the shares of Series 2003
Preferred Stock so surrendered. If the conversion of any share or shares of
Series 2003 Preferred Stock results in a fraction, an amount equal to such
fraction multiplied by the Current Market Price of the Class A Common Stock on
the Business Day preceding the day of conversion shall be paid to such holder in
cash by the Corporation on the date of issuance of the certificates representing
the shares by the Corporation upon such conversion.

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                        (g) In case of any capital reorganization or
reclassification or other change of outstanding shares of Class A Common Stock,
or in case of any consolidation or merger of the Corporation with or into
another Person (other than a consolidation or merger in which the Corporation is
the resulting or surviving Person and which does not result in any
reclassification or change of outstanding Class A Common Stock), or in case of
any sale or other disposition to another Person of all or substantially all of
the assets of the Corporation (any of the foregoing, a "Transaction"), the
Corporation, or such successor or purchasing Person, as the case may be, shall
execute and deliver to each holder of Series 2003 Preferred Stock at least ten
Business Days prior to effecting any of the foregoing Transactions a certificate
that the holder of each share of Series 2003 Preferred Stock then outstanding
shall have the right hereafter to convert such share of Series 2003 Preferred
Stock into the kind and amount of shares of stock or other securities (of such
Corporation or another issuer) or property or cash receivable upon such
Transaction by a holder of the number of shares of Class A Common Stock into
which such share of Series 2003 Preferred Stock could have been converted
immediately prior to such transaction. Such certificate shall provide for
adjustments that shall be as nearly equivalent as may be practicable to the
adjustments provided for in this paragraph (vi). If, in the case of any such
Transaction, the stock, other securities, cash or property receivable thereupon
by a holder of Class A Common Stock includes shares of stock or other securities
of a Person other than the successor or purchasing Person and other than the
Corporation, which controls or is controlled by the successor or purchasing
Person or which, in connection with such Transaction, issues, stock securities,
other property or cash to holders of Class A Common Stock, then such certificate
also shall be executed by such Person, and such Person shall, in such
certificate, specifically acknowledge the obligations of such successor or
purchasing Person and acknowledge its obligations to issue such stock,
securities, other property or cash to the holders of the Series 2003 Preferred
Stock upon conversion of the shares of Series 2003 Preferred Stock as provided
above. The provisions of this paragraph (vi) and any equivalent thereof in any
such certificate similarly shall apply to successive Transactions.

                        (h) In case at any time or from time to time:

                            (1) the Corporation shall authorize the granting to
the holders of its Class A Common Stock of rights or warrants to subscribe for
or purchase any shares of stock of any class or of any other rights or warrants;

                            (2) there shall be any reclassification of the Class
A Common Stock (other than a subdivision or combination of the outstanding Class
A Common Stock, or a change in par value, or from par value to no par value, or
from no par value to par value), or any consolidation or merger to which the
Corporation is a party and for which approval of any shareholders of the
Corporation is required, or any sale or other disposition of all or
substantially all of the assets of the Corporation; or

                            (3) the voluntary or involuntary dissolution,
liquidation or winding up of the Corporation;

then the Corporation shall mail to each holder of shares of Series 2003
Preferred Stock at such holder's address as it appears on the transfer books of
the Corporation, at least 20 days prior to

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the applicable date hereinafter specified, a notice stating (x) the date on
which a record is to be taken for the purpose of such rights or warrants or, if
a record is not to be taken, the date as of which the holders of Class A Common
Stock of record to be entitled to such rights are to be determined, or (y) the
date on which such reclassification, consolidation, merger, sale, conveyance,
dissolution, liquidation or winding up is expected to become effective. Such
notice also shall specify the date as of which it is expected that holders of
Class A Common Stock of record shall be entitled to exchange their Class A
Common Stock for shares of stock or other securities or property or cash
deliverable upon such reclassification, consolidation, merger, sale, conveyance,
dissolution, liquidation or winding up.

                        (i) The Corporation shall at all times reserve and keep
available for issuance upon the conversion of the Series 2003 Preferred Stock,
such number of its authorized but unissued shares of Class A Common Stock as
will from time to time be sufficient to permit the conversion of all outstanding
shares of Series 2003 Preferred Stock.

                        (j) The Corporation shall not adopt a shareholder rights
plan, "poison pill" or similar arrangement unless such plan or arrangement shall
provide that each holder of a share of Series 2003 Preferred Stock shall be
entitled to receive thereunder rights for each share of Class A Common Stock
that may be issued upon conversion of such share of Series 2003 Preferred Stock
in an amount equal to the amount of rights issued with respect to each
outstanding share of Class A Common Stock pursuant to such plan.

                        (k) The issuance or delivery of certificates for Class A
Common Stock upon the conversion of shares of Series 2003 Preferred Stock shall
be made without charge to the converting holder of shares of Series 2003
Preferred Stock for such certificates or for any tax in respect of the issuance
or delivery of such certificates or the securities represented thereby, and such
certificates shall be issued or delivered in the respective names of, or in such
names as may be directed by, the holders of the shares of Series 2003 Preferred
Stock converted; provided, however, that the Corporation shall not be required
to pay any tax that may be payable in respect of any transfer involved in the
issuance and delivery of any such certificate in a name other than that of the
holder of the shares of Series 2003 Preferred Stock converted, and the
Corporation shall not be required to issue or deliver such certificates unless
or until the Person or Persons requesting the issuance or delivery thereof shall
have paid to the Corporation the amount of such tax or shall have established to
the reasonable satisfaction of the Corporation that such tax has been paid.

                        (l) To the extent that pursuant to the terms of this
paragraph (vi), the Series 2003 Preferred Stock is convertible into any
securities or property other than Class A Common Stock, then for purposes of
this Article 4(d)(G), references to Class A Common Stock shall be deemed
appropriately amended to refer to such other securities or property.

                  (vii) DEFINITIONS. As used in this Article 4(d)(G), the
following terms shall have the meanings indicated:

                        (a) An "Affiliate" of, or a person "affiliated" with a
specified

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Person, means a Person that directly, or indirectly through one or more
intermediaries, controls, or is controlled by, or is under common control with,
the Person specified. The term "control" (including the terms "controlling,"
"controlled by" and "under common control with") means the possession, direct or
indirect, of the power to direct or cause the direction of the management and
policies of a person, whether through the ownership of voting securities, by
contract, or otherwise.

                        (b) "Business Day" shall mean any day other than a
Saturday, Sunday or other day on which commercial banks in the City of New York
are authorized or required by law or executive order to close.

                        (c) "Current Market Price" per share shall mean, on any
date specified herein for the determination thereof, (A) the average daily
Market Price of the Class A Common Stock for those days during the period
commencing not more than 30 days before, and ending not later than such date, on
which the national securities exchanges were open for trading or the Class A
Common Stock was quoted in the over-the-counter market, and (B) if the Class A
Common Stock is not then listed or admitted to trading on any national
securities exchange or quoted in the over-the-counter market, the Market Price
on such date.

                        (d) "Current Modified Market Price" per share shall
mean, on any date specified herein for the determination thereof, (A) the
average daily Modified Market Price of the Class A Common Stock for those days
during the period commencing not more than 30 days before, and ending not later
than such date, on which the national securities exchanges were open for trading
or the Class A Common Stock was quoted in the over-the-counter market, and (B)
if the Class A Common Stock is not then listed or admitted to trading on any
national securities exchange or quoted in the over-the-counter market, the
Modified Market Price on such date.

                        (e) "Exchange Act" shall mean the Securities Exchange
Act of 1934, as amended, and the rules and regulations of the Securities and
Exchange Commission thereunder.

                        (f) "Fair Market Value" shall mean the amount which a
willing buyer would pay a willing seller in an arm's length transaction.

                        (g) "Issue Date" shall mean the first date on which
shares of Series 2003 Preferred Stock are issued.

                        (h) "Market Price" shall mean, per share of Class A
Common Stock, on any date specified herein: (a) the closing price per share of
the Class A Common Stock on such date published in The Wall Street Journal or,
if no such closing price on such date is published in The Wall Street Journal,
the closing bid price on such date, as officially reported on the principal
national. securities exchange on which the Class A Common Stock is then listed
or admitted to trading; or (b) if the Class A Common Stock is not then listed or
admitted to trading on any national securities exchange but is designated as a
national market system security by the NASD, the last trading price of the Class
A Common Stock on such date; or (c) if there shall

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have been no trading on such date or if the Class A Common Stock is not so
designated, the reported closing bid price of the Class A Common Stock, on such
date as shown by the Nasdaq National Market or other over-the-counter market and
reported by any member firm of the New York Stock Exchange selected by the
Corporation; or (d) if none of (a), (b) or (c) is applicable, a market price per
share determined at the Corporation's expense by a nationally recognized
appraiser chosen by the holders of a majority of the shares of Series 2003
Preferred Stock and approved by the Corporation, which approval shall not be
unreasonably withheld. If no such appraiser is chosen more than 20 Business Days
after notice of the necessity of such calculation shall have been delivered by
the Corporation to the holders of Series 2003 Preferred Stock, then the
appraiser shall be chosen by the Corporation.

                        (i) "Modified Market Price" shall mean, per share of
Class A Common Stock, on any date specified herein: (a) the closing price per
share of the Class A Common Stock on such date published in THE WALL STREET
JOURNAL or, if no such closing price on such date is published in THE WALL
STREET JOURNAL, the closing asked price on such date, as officially reported on
the principal national securities exchange on which the Class A Common Stock is
then listed or admitted to trading; or (b) if the Class A Common Stock is not
then listed or admitted to trading on any national securities exchange but is
designated as a national market system security by the NASD, the last trading
price of the Class A Common Stock on such date; or (c) if there shall have been
no trading on such date or if the Class A Common Stock is not so designated, the
reported closing asked price of the Class A Common Stock on such date as shown
by the Nasdaq National Market or other over-the-counter market and reported by
any member firm of the New York Stock Exchange selected by the Corporation; or
(d) if none of (a), (b) or (c) is applicable, a market price per share
determined at the Corporation's expense by a nationally recognized appraiser
chosen by the holders of a majority of the shares of Series 2003 Preferred Stock
and approved by the Corporation, which approval shall not be unreasonably
withheld. If no such appraiser is chosen more than 20 Business Days after notice
of the necessity of such calculation shall have been delivered by the
Corporation to the holders of Series 2003 Preferred Stock, then the appraiser
shall be chosen by the Corporation.

                        (j) "NASD" shall mean the National Association of
Securities Dealers, Inc.

                        (k) "Person" shall mean any individual, firm,
corporation, partnership, limited liability company or partnership, trust,
incorporated or unincorporated association, joint venture, joint stock company,
government (or any agency or political subdivision thereof) or other entity of
any kind, and shall include any successor (by merger or otherwise) of such
entity.

                        (l) "Pro Rata Repurchase" shall mean any purchase of
shares of Class A Common Stock or Class B Common Stock by the Corporation or by
any of its subsidiaries whether for cash, shares of capital stock of the
Corporation, other securities of the Corporation, evidences of indebtedness of
the Corporation or any other Person or any other property (including, without
limitation, shares of capital stock, other securities or evidences of
indebtedness of a subsidiary of the Corporation), or any combination thereof,
effected while any of the shares of Series 2003 Preferred Stock are outstanding,
which purchase is subject to Section

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13(e) of the Exchange Act or is made pursuant to an offer made available to all
holders of Class A Common Stock or Class B Common Stock.

     FOURTH: Article 7 of the certificate of incorporation is amended to change
the office of the Corporation. To accomplish this, Article 7 of the certificate
of incorporation is hereby amended to read in its entirety as follows:

                           7. The office of the Corporation shall be located in
                  the Town of Marion, County of Wayne, New York, and the address
                  to which the Secretary of State shall mail a copy of process
                  in any action or proceeding against the Corporation that may
                  be served upon the Secretary of State is 3736 South Main
                  Street, Marion, New York 14505.

         IN WITNESS WHEREOF, the undersigned have caused this Certificate of
Amendment to be executed this _______ day of _______________, 2003 and affirm
that the statements made herein are true under penalty of perjury.

                                        SENECA FOODS CORPORATION

                                        By:________________________________
                                             Name:  Kraig H. Kayser
                                             Title: President

                                        By:________________________________
                                             Name:  Jeffrey L. Van Riper
                                             Title:  Secretary

                                      -11-<PAGE>
                                                                    EXHIBIT 10.3

                          REGISTRATION RIGHTS AGREEMENT

                                     between

                            Seneca Foods Corporation

                                       and

                             Friday Holdings, L.L.C.

                         Dated as of _____________, 2003

<PAGE>

                                TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                                    Page
<S>                                                                                <C>
1.       Background...................................................................1

2.       Registration Under Securities Act, etc.......................................1
         2.1      Registration on Request.............................................1
         2.2      Incidental Registration.............................................3
         2.3      Registration Procedures.............................................5
         2.4      Underwritten Offerings..............................................8
         2.5      Preparation; Reasonable Investigation...............................9
         2.6      Limitations, Conditions and Qualifications to Obligations
                  under Registration Covenants........................................9
         2.7      Indemnification.....................................................9

3.       Definitions.................................................................12

4.       Rule 144....................................................................15

5.       Amendments and Waivers......................................................15

6.       Nominees for Beneficial Owners..............................................15

7.       Notices.....................................................................16

8.       Assignment..................................................................16

9.       Calculation of Percentage Interests in Registrable Securities...............16

10.      No Inconsistent Agreements..................................................16

11.      Remedies....................................................................17

12.      Severability................................................................17

13.      Entire Agreement............................................................17

14.      Headings....................................................................17

15.      Governing Law...............................................................17

16.      Counterparts................................................................17

17.      Termination.................................................................17

</TABLE>

<PAGE>

         REGISTRATION RIGHTS AGREEMENT, dated as of _______________, 2003
between Seneca Foods Corporation, a New York corporation (the "Company"), and
Friday Holdings, L.L.C., a Delaware limited liability company ("Friday").

         The parties hereby agree as follows:

         1. BACKGROUND. The Company and Friday are among the parties to
the Purchase Agreement dated as of March 6, 2003 (the "Purchase Agreement"),
pursuant to which Friday is receiving on the date hereof 967,742 shares of
Convertible Preferred Stock Series 2003 of the Company (the "Shares").

         2. REGISTRATION UNDER SECURITIES ACT, ETC.

         2.1 Registration on Request.

               (a) REQUEST. At any time after January 1, 2004, upon the written
request of one or more holders (the "Initiating Holders") of Registrable
Securities holding at least 25% of the Registrable Securities (assuming the
conversion of the Shares into Class A Common Stock) that the Company effect the
registration under the Securities Act of all or part of such Initiating Holders*
Registrable Securities, the Company promptly will give written notice of such
requested registration to all registered holders of Registrable Securities, and
thereupon the Company will use its best efforts to effect, at the earliest
possible date, the registration under the Securities Act, of

                    (i) the Registrable Securities which the Company has been so
requested to register by such Initiating Holders, and

                    (ii) all other Registrable Securities which the Company has
been requested to register by the holders thereof (such holders together with
the Initiating Holders hereinafter are referred to as the "Selling Holders") by
written request given to the Company within 30 days after the giving of such
written notice by the Company, all to the extent necessary to permit the
disposition of the Registrable Securities so to be registered.

               (b) REGISTRATION OF OTHER SECURITIES. Whenever the Company shall
effect a registration pursuant to this Section 2.1, no securities other than
Registrable Securities shall be included among the securities covered by such
registration unless the Selling Holders of not less than 66-2/3% of all
Registrable Securities (assuming the conversion of the Shares into Class A
Common Stock) to be covered by such registration shall have consented in writing
to the inclusion of such other securities.

               (c) REGISTRATION STATEMENT FORM. Registrations under this Section
2.1 shall be on such appropriate registration form of the Commission as shall be
reasonably selected by the Company; provided that, upon the request of the
Selling Holders, the Company shall effect such registration pursuant to Rule 415
under the Securities Act.

<PAGE>

               (d) EFFECTIVE REGISTRATION STATEMENT. A registration requested
pursuant to this Section 2.1 shall not be deemed to have been effected (i)
unless a registration statement with respect thereto has become effective and
remained effective in compliance with the provisions of the Securities Act with
respect to the disposition of all Registrable Securities covered by such
registration statement until such time as all of such Registrable Securities
have been disposed of in accordance with the intended methods of disposition by
the seller or sellers thereof set forth in such registration statement (unless
the failure to so dispose of such Registrable Securities shall be caused solely
by reason of a failure on the part of the Selling Holders); provided, that such
period, except with respect to a registration pursuant to Rule 415 under the
Act, need not exceed 135 days, (ii) if, after it has become effective, such
registration is interfered with by any stop order, injunction or other order or
requirement of the Commission or other governmental agency or court for any
reason not attributable solely to the Selling Holders, or (iii) if the
conditions to closing specified in the underwriting agreement, if any, entered
into in connection with such registration are not satisfied or waived, other
than solely by reason of a failure on the part of the Selling Holders.

               (e) SELECTION OF UNDERWRITERS. The underwriter or underwriters of
each underwritten offering of the Registrable Securities so to be registered
shall be selected by the Selling Holders of more than 50% of the Registrable
Securities (assuming the conversion of the Shares into Class A Common Stock) to
be included in such registration and shall be reasonably acceptable to the
Company.

               (f) PRIORITY IN REQUESTED REGISTRATION. If the managing
underwriter of any underwritten offering shall advise the Company (and the
Company shall so advise each Selling Holder of Registrable Securities requesting
registration of such advice) that, in its opinion, the number of securities
requested to be included in such registration exceeds the number which can be
sold in such offering within a price range acceptable to the Selling Holders of
66-2/3% of the Registrable Securities (assuming the conversion of the Shares
into Class A Common Stock) requested to be included in such registration, the
Company, except as provided in the following sentence, will include in such
registration, to the extent of the number and type which the Company is so
advised can be sold in such offering, first, Registrable Securities requested to
be included in such registration, pro rata (based on the number of Registrable
Securities held by each of the Selling Holders) among the Selling Holders
requesting such registration, second, all securities proposed to be sold by the
Company for its own account, and third, any Third Party Securities requested to
be included in such registration. Notwithstanding the foregoing, if the total
number of Registrable Securities requested to be included in any registration
cannot be included, holders of Registrable Securities requesting registration
thereof pursuant to Section 2.1, representing not less than 50% of the
Registrable Securities (assuming the conversion of the Shares into Class Common
Stock) with respect to which registration has been requested, shall have the
right to withdraw the request for registration of all such Registrable
Securities by giving written notice to the Company within 20 days after receipt
of the notice from the managing underwriter described above by the Company and,
in the event of such withdrawal,

                                       2
<PAGE>

such request for all Registrable Securities shall not be counted for purposes of
the requests for registration to which holders of Registrable Securities are
entitled pursuant to Section 2.1 hereof.

               (g) LIMITATIONS ON REGISTRATION REQUESTS. Notwithstanding
anything in this Section 2.1 to the contrary, in no event will the Company be
required to (i) effect more than two (2) registrations under this Section 2.1,
(ii) effect a registration pursuant to this Section 2.1 within the six-month
period occurring immediately subsequent to the effectiveness (within the meaning
of Section 2.1(d)) of a registration statement filed pursuant to this Section
2.1, unless a majority of the Disinterested Directors determines that effecting
a second registration within the six-month period would not have a material
adverse effect on the market price of the Common Stock, (iii) effect a
registration with respect to any class of Registrable Securities pursuant to
Section 2.1 covering less than forty percent (40%) of the Registrable Securities
(assuming the conversion of the Shares into Class A Common Stock), or (iv) all
Registrable Securities can be sold without restriction (including any
restriction on volume or as to manner of sale) pursuant to Rule 144 under the
Securities Act.

               (h) EXPENSES. The Selling Holders will pay all Registration
Expenses in connection with any registrations requested pursuant to this Section
2.1, allocated pro rata (based on the number and type of Registrable Securities
of each of the Selling Holders included in the registration under this Section
2.1) and all other fees and expenses, if any, incident to the Company*s
performance of or compliance with Section 2.1 incurred by the Company (other
than compensation of its employees and other overhead costs); provided, however,
that if a registration is withdrawn under Section 2.6, then the Company will pay
all expenses related to such registration incident to its performance of or
compliance with Section 2.1 (including all Registration Expenses); and provided
further, that if a registration under Section 2.1 includes any securities other
than the Registrable Securities, the Company will pay all expenses related to
such registration incident to its performance of or compliance with this Section
2.1 (including all Registration Expenses other than Fee Expenses) and the
Selling Holders will pay all Fee Expenses allocated pro rata (based on the
number and type of Registrable Securities of each of the Selling Holders
included in the registration under this Section 2.1).

         2.2 Incidental Registration.

               (a) RIGHT TO INCLUDE REGISTRABLE SECURITIES. If the Company at
any time proposes to register any of its Common Stock or any other class of
Registrable Securities or other securities convertible into or exchangeable for
shares of its Common Stock or any other class of Registrable Securities under
the Securities Act by registration on any form other than Forms S-4 or S-8 (or
any successor forms), whether or not for sale for its own account, it will each
such time give prompt written notice to all registered holders of Registrable
Securities of its intention to do so and of such holders* rights under this
Section 2.2. Upon the written request of any such holder (a "Requesting Holder")
made as promptly as practicable and in any event within 30 days after the
receipt of any such notice from the Company (which request shall specify the
Registrable Securities intended to he disposed of by such Requesting Holder),
the Company shall use

                                       3
<PAGE>

its best efforts to effect the registration under the Securities Act of all
Registrable Securities which the Company has been so requested to register by
the Requesting Holders thereof; provided, that prior to the effective date of
the registration statement filed in connection with such registration,
immediately upon notification to the Company from the managing underwriter of
the price at which such securities are to be sold, if such price is below the
price which any Requesting Holder shall have indicated to be acceptable to such
Requesting Holder, the Company shall so advise such Requesting Holder of such
price, and such Requesting Holder shall then have the right to withdraw its
request to have its Registrable Securities included in such registration
statement; provided, further, however, that if, at any time after giving written
notice of its intention to register any securities and prior to the effective
date of the registration statement filed in connection with such registration,
the Company shall determine for any reason not to register or to delay
registration of such securities, the Company may, at its election, give written
notice of such determination to each Requesting Holder of Registrable Securities
and (x) in the case of a determination not to register, shall be relieved of its
obligation to register any Registrable Securities in connection with such
registration, without prejudice, however, to the rights of any holder or holders
of Registrable Securities entitled to do so to cause such registration to be
effected as a registration under Section 2.1, and (y) in the case of a
determination to delay registering, shall be permitted to delay registering any
Registrable Securities, for the same period as the delay in registering such
other securities. No registration effected under this Section 2.2 shall relieve
the Company of its obligation to effect any registration upon request under
Section 2.1.

               (b) PRIORITY IN INCIDENTAL REGISTRATIONS. If the managing
underwriter of any underwritten offering shall inform the Company by letter of
its opinion that the number or type of Registrable Securities and Third Party
Securities requested to be included in such registration would materially
adversely affect such offering, and the Company has so advised the Requesting
Holders in writing, then the Company will include in such registration, to the
extent of the number and type which the Company is so advised can be sold in (or
during the time of) such offering, first, all securities proposed by the Company
to be sold for its own account, second, such Registrable Securities requested to
be included in such registration pursuant to this Agreement, pro rata (based on
the number of Registrable Securities requested to be included therein by each
Selling Holder) among such Selling Holders and third, any Third Party
Securities.

               (c) EXPENSES. The Company will pay all fees and expenses incident
to its performance of or compliance with this Section 2.2 (other than Fee
Expenses) and the Requesting Holders will pay all Fee Expenses, allocated pro
rata (based on the number and type of Registrable Securities of each of the
Requesting Holders included in the registration under this Section 2.2);
provided, however, that if any Registrable Securities are withdrawn from a
registration pursuant to Section 2.2(a) or (b), then the Company shall pay all
Fee Expenses related to such Registrable Securities.

               (d) PILLSBURY AND MARKS REGISTRATION. Notwithstanding anything
contained herein to the contrary, (i) Friday shall have no rights to participate
in

                                       4
<PAGE>

any registration of the Company*s securities occurring at the request of The
Pillsbury Company or its successor in interest, General Mills Operations, Inc.
("Pillsbury") pursuant to the terms of the Purchase and Registration Rights
Agreement, dated as of March 15, 1996, as amended, between the Company and
Pillsbury or at the request of any of the parties to the Registration Rights
Agreement dated as of June 22, 1998 among the Company, Carl Marks Strategic
Investments, L.P. and several of its affiliates pursuant to the terms of such
Agreement (collectively "Marks), and (ii) Friday's rights under this Section 2.1
shall in all respects be subordinate to the rights of Pillsbury and Marks under
the agreements referred to in the previous clause except as Marks, the Company
and the Holders may otherwise agree.

         2.3 REGISTRATION PROCEDURES. If and whenever the Company is
required to use its best efforts to effect the registration of any Registrable
Securities under the Securities Act as provided in Sections 2.1 and 2.2, the
Company will, as expeditiously as possible:

               (i) prepare and (as promptly as practicable, but in any event
within 60 days after the request for registration is given to the Company) file
with the Commission the requisite registration statement to effect such
registration and thereafter use its best efforts to cause such registration
statement to become effective; provided, however, that the Company may
discontinue any registration of its securities which are not Registrable
Securities (and, under the circumstances specified in Section 2.2(b),
Registrable Securities) at any time prior to the effective date of the
registration statement relating thereto;

               (ii) prepare and file with the Commission such amendments and
supplements to such registration statement and the prospectus used in connection
therewith as may be necessary to keep such registration statement effective in
accordance with Section 2.1(d)(i) hereof and to comply with the provisions of
the Securities Act with respect to the disposition of all Registrable Securities
covered by such registration statement until such time as all of such
Registrable Securities have been disposed of in accordance with the intended
methods of disposition by the seller or sellers thereof set forth in such
registration statement; provided, that except with respect to any such
registration statement filed pursuant to Rule 415 under the Securities Act, such
period need not exceed 135 days, and, for any registration statement filed
pursuant to such Rule 415, such period shall not exceed two years.;

               (iii) furnish to each seller of Registrable Securities covered by
such registration statement, such number of conformed copies of such
registration statement and of each such amendment and supplement thereto (in
each case including all exhibits), such number of copies of the prospectus
contained in such registration statement (including each preliminary prospectus
and any summary prospectus) and any other prospectus filed under Rule 424 under
the Securities Act, in conformity with the requirements of the Securities Act,
and such other documents, as such seller may reasonably request;

                                       5
<PAGE>

               (iv) use commercially reasonable efforts (x) to register or
qualify all Registrable Securities and other securities covered by such
registration statement under such other securities or blue sky laws of such
States of the United States of America where an exemption is not available and
as the sellers of Registrable Securities covered by such registration statement
shall reasonably request, (y) to keep such registration or qualification in
effect for so long as such registration statement remains in effect and (z) to
take any other action which may be reasonably necessary or advisable to enable
such sellers to consummate the disposition in such jurisdictions of the
securities to be sold by such sellers, except that the Company shall not for any
such purpose be required to qualify generally to do business as a foreign
corporation in any jurisdiction wherein it would not but for the requirements of
this subdivision (iv) be obligated to be so qualified or to consent to general
service of process in any such jurisdiction;

               (v) use commercially reasonable efforts to cause all Registrable
Securities covered by such registration statement to be registered with or
approved by such other federal or state governmental agencies or authorities as
may be necessary in the reasonable opinion of counsel to the Company and counsel
to the seller or sellers of Registrable Securities to enable the seller or
sellers thereof to consummate the disposition of such Registrable Securities;

               (vi) furnish at the effective date of such registration statement
to each seller of Registrable Securities, and each such seller*s underwriters,
if any, a signed counterpart of:

                    (x) an opinion of counsel for the Company, dated the
                    effective date of such registration statement and, if
                    applicable, the date of the closing under the underwriting
                    agreement, and

                    (y) a "comfort" letter signed by the independent public
                    accountants who have certified the Company*s financial
                    statements included or incorporated by reference in such
                    registration statement,

covering substantially the same matters with respect to such registration
statement (and the prospectus included therein) and, in the case of the
accountants* comfort letter, with respect to events subsequent to the date of
such financial statements, as are customarily covered in opinions of issuer*s
counsel and in accountants* comfort letters delivered to the underwriters in
underwritten public offerings of securities and, in the case of the accountants*
comfort letter, such other financial matters, and, in the case of the legal
opinion, such other legal matters, as the underwriters may reasonably request;

               (vii) notify each seller of Registrable Securities covered by
such registration statement at any time when a prospectus relating thereto is
required to be delivered under the Securities Act, upon discovery that, or upon
the happening of any

                                       6
<PAGE>

event as a result of which, the prospectus included in such registration
statement, as then in effect, includes an untrue statement of a material fact or
omits to state any material fact required to be stated therein or necessary to
make the statements therein not misleading, in the light of the circumstances
under which they were made, and at the request of any such seller promptly
prepare and furnish to it a reasonable number of copies of a supplement to or an
amendment of such prospectus as may be necessary so that, as thereafter
delivered to the Seller of such Registrable Securities, such prospectus shall
not include an untrue statement of a material fact or omit to state a material
fact required to be stated therein or necessary to make the statements therein
not misleading in the light of the circumstances under which they were made;

               (viii) otherwise use commercially reasonable efforts to comply
with all applicable rules and regulations of the Commission and, if requested by
any underwriter for the Holders, make available to its security holders, as soon
as reasonably practicable (but not more than 18 months after the effective date
of such registration statement), an earnings statement covering the period of at
least 12 months beginning with the first full calendar month after the effective
date of such registration statement, which earnings statement shall satisfy the
provisions of Section 11(a) of the Securities Act and Rule 158 promulgated
thereunder;

               (ix) provide and cause to be maintained a transfer agent and
registrar (which, in each case, may be the Company) for all Registrable
Securities covered by such registration statement from and after a date not
later than the effective date of such registration;

               (x) use commercially reasonable efforts to cause all Registrable
Securities covered by such registration statement either (a) to be listed on any
national securities exchange on which Registrable Securities of the same class
covered by such registration statement are then listed or (b) to be approved for
quotation on the NASDAQ National Market or any other over the counter market on
Registrable Securities of the same class covered by any such registration
statement are then quoted, and, if no such Registrable Securities are so listed
or quoted, either (x) on any national securities exchange on which the Common
Stock is then listed or (y) approved for quotation on the NASDAQ National Market
or any other over the counter market on which the Common Stock is then quoted.

               (xi) cooperate and assist in any filings required to be made with
the NASD and in the performance of any due diligence investigation by any
underwriter (including any "qualified independent underwriter") that is required
to be retained in accordance with the rules and regulations of the NASD.

                    The Company may require each seller of Registrable
Securities as to which any registration is being effected to furnish the Company
(i) such information regarding such seller and the distribution of such
securities as the Company

                                       7
<PAGE>

may from time to time reasonably request in writing and (ii) if requested by the
Company, an executed custody agreement and power of attorney in form and
substance reasonably satisfactory to the Company with respect to the Registrable
Securities to be registered pursuant to this Agreement.

                    Each holder of Registrable Securities agrees by acquisition
of such Registrable Securities that, upon receipt of any notice from the Company
of the happening of any event of the kind described in subdivision (vii) of this
Section 2.3, such holder will forthwith discontinue such holder*s disposition of
Registrable Securities pursuant to the registration statement relating to such
Registrable Securities until such holder*s receipt of the copies of the
supplemented or amended prospectus contemplated by subdivision (vii) of this
Section 2.3 and, if so directed by the Company, will deliver to the Company (at
the Company*s expense) all copies, other than permanent file copies, then in
such holder*s possession of the prospectus relating to such Registrable
Securities current at the time of receipt of such notice.

                    If a registration statement filed pursuant to Section 2.1(c)
hereof is subject to Rule 415 under the Securities Act, the Company shall use
its best efforts to keep the registration statement continuously effective until
the earlier to occur of (i) the time at which the Holders no longer own,
beneficially or otherwise, any Registrable Securities or (ii) the second
anniversary of the effective date of the registration statement (the
"Registration Period"). The Company shall amend the registration statement if
and as required by the rules, regulations or instructions applicable to the
registration form used by the Company for the registration statement or by the
Securities Act or any rules or regulations promulgated thereunder.

         2.4 Underwritten Offerings.

               (a) REQUESTED UNDERWRITTEN OFFERINGS. If requested by the
underwriters for any underwritten offering by holders of Registrable Securities
pursuant to a registration requested under Section 2.1, the Company will enter
into an underwriting agreement with such underwriters for such offering, such
agreement to be in customary form and reasonably satisfactory in substance and
form to each such holder, the underwriters and the Company. The holders of the
Registrable Securities proposed to be sold by such underwriters will reasonably
cooperate with the Company in the negotiation of the underwriting agreement. No
holder of Registrable Securities shall be required to make any representations
or warranties to or agreements with the Company other than representations,
warranties or agreements regarding such holder, such holder*s Registrable
Securities and such holder*s intended method of distribution or any other
representations required by applicable law.

               (b) INCIDENTAL UNDERWRITTEN OFFERINGS. If the Company proposes to
register any of its securities under the Securities Act as contemplated by
Section 2.2 and such securities are to be distributed by or through one or more
underwriters, the Company will, if requested by any Requesting Holder of
Registrable Securities, use its best efforts to arrange for such underwriters to
include all the

                                       8
<PAGE>

Registrable Securities to be offered and sold by such Requesting Holder among
the securities of the Company to be distributed by such underwriters, subject to
the provisions of Section 2.2(b). Any such Requesting Holder of Registrable
Securities shall not be required to make any representations or warranties to or
agreements with the Company or the underwriters other than representations,
warranties or agreements regarding such Requesting Holder, such Requesting
Holder*s Registrable Securities and such Requesting Holders s intended method of
distribution or any other representations required by applicable law.

         2.5 PREPARATION; REASONABLE INVESTIGATION. In connection with the
preparation and filing of each registration statement under the Securities Act
pursuant to this Agreement, the Company will give the holders of Registrable
Securities to be registered under such registration statement, their
underwriters, if any, and their respective counsel the opportunity to
participate in the preparation of such registration statement, each prospectus
included therein or filed with the Commission, and each amendment thereof or
supplement thereto, and will give each of them such reasonable access to its
books and records and such opportunities to discuss the business of the Company
with its officers and the independent public accountants who have certified its
financial statements as shall be necessary, in the opinion of such holders* and
such underwriters* respective counsel, to conduct a reasonable investigation
within the meaning of the Securities Act.

         2.6 LIMITATIONS, CONDITIONS AND QUALIFICATIONS TO OBLIGATIONS
UNDER REGISTRATION COVENANTS. The Company shall be entitled to postpone for a
reasonable period of time (but not exceeding 90 days) the filing of any
registration statement otherwise required to be prepared and filed by it
pursuant to Section 2.1 if the Company determines, in its reasonable judgment,
that such registration and offering would interfere with any financing,
acquisition, corporate reorganization or other material transaction involving
the Company and promptly gives the holders of Registrable Securities requesting
registration thereof pursuant to Section 2.1 written notice of such
determination, containing a general statement of the reasons for such
postponement and an approximation of the anticipated delay. If the Company shall
so postpone the filing of a registration statement, holders of Registrable
Securities requesting registration thereof pursuant to Section 2.1, representing
not less than 50% of the Registrable Securities (assuming the conversion of the
Shares into Class A Common Stock) with respect to which registration has been
requested, shall have the right to withdraw the request for registration by
giving written notice to the Company within 30 days after receipt of the notice
of postponement and, in the event of such withdrawal, such request shall not be
counted for purposes of the requests for registration to which holders of
Registrable Securities are entitled pursuant to Section 2.1 hereof.

         2.7 INDEMNIFICATION.

               (a) INDEMNIFICATION BY THE COMPANY. The Company will, and hereby
does, indemnify and hold harmless, in the case of any registration statement
filed pursuant to Section 2.1 or 2.2, each seller of any Registrable Securities
covered by such registration statement and each other Person who participates as
an underwriter in the

                                       9
<PAGE>

offering or sale of such securities and each other Person, if any, who controls
such seller or any such underwriter within the meaning of the Securities Act or
the Exchange Act, and their respective directors, officers, partners, agents and
affiliates, against any losses, claims, damages or liabilities, joint or
several, to which such seller or underwriter or any such director, officer,
partner, agent, affiliate or controlling person may become subject under the
Securities Act or otherwise, including, without limitation, the reasonable fees
and expenses of legal counsel, insofar as such losses, claims, damages or
liabilities (or actions or proceedings, whether commenced or threatened, in
respect thereof) arise out of or are based upon any untrue statement or alleged
untrue statement of any material fact contained in any registration statement
under which such securities were registered under the Securities Act, any
preliminary prospectus, final prospectus or summary prospectus contained
therein, or any amendment or supplement thereto, or any omission or alleged
omission to state therein a material fact required to be stated therein or
necessary to make the statements therein not misleading, and the Company will
reimburse such seller or underwriter and each such director, officer, partner,
agent, affiliate and controlling Person for any reasonable legal or any other
expenses incurred by them in connection with investigating or defending any such
loss, claim, liability, action or proceeding; provided, however, that the
Company shall not be liable in any such case to the extent that any such loss,
claim, damage, liability (or action or proceeding in respect thereof) or expense
arises out of or is based upon an untrue statement or alleged untrue statement
or omission or alleged omission made in such registration statement, any such
preliminary prospectus, final prospectus, summary prospectus, amendment or
supplement in reliance upon and in conformity with written information furnished
to the Company by or on behalf of such seller or underwriter, as the case may
be, specifically stating that it is for use in the preparation thereof;
provided, further, that the Company shall not be liable in any such case to the
extent that any such loss, claim, damage, liability or expense arises out of or
is based upon an untrue statement or alleged untrue statement of any material
fact contained in any such registration statement, preliminary prospectus, final
prospectus or summary prospectus contained therein or any omission to state
therein a material fact required to be stated therein or necessary to make the
statements therein in light of the circumstances in which they were made not
misleading in a prospectus or prospectus supplement, if such untrue statement or
omission is completely corrected in an amendment or supplement to such
prospectus or prospectus supplement, the seller of the Registrable Securities
has an obligation under the Securities Act to deliver a prospectus or prospectus
supplement in connection with such sale of Registrable Securities and the seller
of Registrable Securities thereafter fails to deliver such prospectus or
prospectus supplement as so amended or supplemented prior to or concurrently
with the sale of Registrable Securities to the person asserting such loss,
claim, damage or liability after the Company has furnished such seller with a
sufficient number of copies of the same. Such indemnity shall remain in full
force and effect regardless of any investigation made by or on behalf of such
seller or underwriter or any such director, officer, partner, agent, affiliate
or controlling person and shall survive the transfer of such securities by such
seller or underwriter.

               (b) INDEMNIFICATION BY THE SELLERS. As a condition to including
any Registrable Securities in any registration statement, the Company shall have
received an

                                       10
<PAGE>

undertaking reasonably satisfactory to it from the prospective seller of such
Registrable Securities, to indemnify and hold harmless (in the same manner and
to the same extent as set forth in Section 2.7(a)) the Company, and each
director of the Company, each officer of the Company and each other Person, if
any, who participates as an underwriter in the offering or sale of such
securities and each other Person who controls the Company or any such
underwriter within the meaning of the Securities Act or the Exchange Act, with
respect to any statement or alleged statement in or omission or alleged omission
from such registration statement, any preliminary prospectus, final prospectus
or summary prospectus contained therein, or any amendment or supplement thereto,
if such statement or alleged statement or omission or alleged omission was made
in reliance upon and in conformity with written information furnished to the
Company by such seller specifically stating that it is for use in the
preparation of such registration statement, preliminary prospectus, final
prospectus, summary prospectus, amendment or supplement; provided, however, that
the liability of such indemnifying party under this Section 2.7(b) shall be
limited to the amount of proceeds received by such indemnifying party in the
offering giving rise to such liability. Such indemnity shall remain in full
force and effect, regardless of any investigation made by or on behalf of the
Company or any such director, officer or controlling person and shall survive
the transfer of such securities by such seller.

               (c) NOTICES OF CLAIMS, ETC. Promptly after receipt by an
indemnified party of notice of the commencement of any action or proceeding
involving a claim referred to in Section 2.7(a) or (b), such indemnified party
will, if a claim in respect thereof is to be made against an indemnifying party,
give written notice to the latter of the commencement of such action; provided,
however, that the failure of any indemnified party to give notice as provided
herein shall not relieve the indemnifying party of its obligations under the
preceding subdivisions of this Section 2.7, except to the extent that the
indemnifying party is actually and materially prejudiced by such failure to give
notice. In case any such action shall be brought against any indemnified party
and it shall notify the indemnifying party of the commencement thereof, the
indemnifying party shall be entitled to participate therein and, to the extent
that it may wish, to assume the defense thereof, with counsel reasonably
satisfactory to such indemnified party; provided, however, that any indemnified
party may, at its own expense, retain separate counsel to participate in such
defense. Notwithstanding the foregoing, in any action or proceeding in which
both the Company and an indemnified party is, or is reasonably likely to become,
a party, such indemnified party shall have the right to employ separate counsel
at the Company*s expense and to control its own defense of such action or
proceeding if, in the opinion of counsel to such indemnified party, (a) there
are or may be legal defenses available to such indemnified party or to other
indemnified parties that are different from or additional to those available to
the Company or (b) any conflict or potential conflict exists between the Company
and such indemnified party that would make such separate representation
advisable; provided, however, that in no event shall the Company be required to
pay fees and expenses under this Section 2.7 for more than one firm of attorneys
representing the indemnified parties (together, if appropriate, with one firm of
local counsel per jurisdiction) in any one legal action or group of related
legal actions. No indemnifying party shall be liable for any settlement of any
action or proceeding effected

                                       11
<PAGE>

without its written consent, which consent shall not be unreasonably withheld.
Notwithstanding the foregoing sentence, if at any time an indemnified party
shall have requested the indemnifying party to reimburse the indemnified party
for fees and expenses of counsel as contemplated by this Section 2.7, the
indemnifying party agrees that it shall be liable for any settlement of any
proceeding effected without the indemnifying party*s written consent if (i) such
settlement is entered into more than thirty (30) days after receipt by the
indemnifying party of the aforesaid request, and (ii) the indemnifying party
shall not have reimbursed the indemnified party in accordance with such request
prior to the date of such settlement. No indemnifying party shall, without the
consent of the indemnified party, which consent shall not be unreasonably
withheld, consent to entry of any judgment or enter into any settlement which
does not include as an unconditional term thereof the giving by the claimant or
plaintiff to such indemnified party of a release from all liability in respect
to such claim or litigation or which requires action other than the payment of
money by the indemnifying party.

               (d) CONTRIBUTION. If the indemnification provided for in this
Section 2.7 shall for any reason be held by a court to be unavailable to an
indemnified party under Section 2.7(a) or (b) hereof in respect of any loss,
claim, damage or liability, or any action in respect thereof, then, in lieu of
the amount paid or payable under Section 2.7(a) or (b), the indemnified party
and the indemnifying party under Section 2.7(a) or (b) shall contribute to the
aggregate losses, claims, damages and liabilities (including legal or other
expenses reasonably incurred in connection with investigating the same), (i) in
such proportion as is appropriate to reflect the relative fault of the Company
and the sellers or prospective sellers of Registrable Securities covered by the
registration statement which resulted in such loss, claim, damage or liability,
or action or proceeding in respect thereof, with respect to the statements or
omissions which resulted in such loss, claim, damage or liability, or action or
proceeding in respect thereof, as well as any other relevant equitable
considerations or (ii) if the allocation provided by clause (i) above is not
permitted by applicable law, in such proportion as shall be appropriate to
reflect the relative benefits received by the Company and such sellers or
prospective sellers from the offering of the securities covered by such
registration statement, provided, that for purposes of this Section 2.7(d), the
amounts required to be contributed by the sellers or prospective sellers of
Registrable Securities shall not exceed the amount of proceeds received by such
sellers or prospective sellers. No Person guilty of fraudulent misrepresentation
(within the meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution from any Person who was not guilty of such fraudulent
misrepresentation. Such sellers or prospective sellers* obligations to
contribute as provided in this Section 2.7(d) are several in proportion to the
relative value of their respective Registrable Securities covered by such
registration statement and not joint.

               (e) INDEMNIFICATION PAYMENTS. The indemnification and
contribution required by this Section 2.7 shall be made by periodic payments of
the amount thereof during the course of the investigation or defense, as and
when bills are received or expense, loss, damage or liability is incurred.

                                       12
<PAGE>

         3. DEFINITIONS. As used herein, unless the context otherwise requires,
the following terms have the following respective meanings:

         "Affiliate" has the meaning set forth in Rule 12b-2 of the regulations
promulgated under the Exchange Act.

         "Commission" means the Securities and Exchange Commission or any other
federal agency at the time administering the Securities Act.

         "Class A Common Stock" means the Company's Class A common stock, par
value $0.25 per share.

         "Common Stock" shall mean and include: (i) the Class A common stock,
par value $.25 per share, of the Company, (ii) the Class B common stock, par
value $.25 per share, of the Company, and (iii) each other class of capital
stock of the Company that does not have a preference over any other class of
capital stock of the Company as to dividends or upon liquidation, dissolution or
winding up of the Company and, in each case, shall include any other class of
capital stock of the Company into which such stock is reclassified or
reconstituted.

         "Disinterested Director" means, with respect to any transaction or
series of related transactions, a member of the board of directors of the
Company who does not have any material direct or indirect financial interest in
or with respect to such transaction or series of related transactions.

         "Exchange Act" means the Securities Exchange Act of 1934, as amended,
or any superseding Federal statute, and the rules and regulations promulgated
thereunder, all as the same shall be in effect at the time. Reference to a
particular section of the Securities Exchange Act of 1934, as amended, shall
include a reference to the comparable section, if any, of any such superseding
Federal statute.

         "Fee Expenses" means, with respect to any Registrable Securities
included in a registration, all registration and filing fees with the
Commission, all filing fees of the New York Stock Exchange, Inc., other national
securities exchanges or the National Association of Securities Dealers, Inc.,
and all filing fees to comply with securities or blue sky laws which relate
solely to such Registrable Securities.

         "Initiating Holder" is defined in Section 2.1.

         "NASD" means National Association of Securities Dealers, Inc.

         "Person" means any individual, firm, corporation, partnership, limited
liability company or partnership, trust, incorporated or unincorporated
association, joint venture, joint stock company, government (or an agency or
political subdivision thereof) or other entity of any kind and shall include any
successor (by merger or otherwise) of such entity.

                                       13
<PAGE>

         "Pillsbury" is defined in Section 2.2(d).

         "Purchase Agreement" is defined in Section 1.

         "Registrable Securities" means (i) any Shares, (ii) any shares of
Common Stock issued upon conversion of the Shares, (iii) any other shares of
Common Stock or Voting Securities beneficially owned by Friday or any of its
Affiliates (whether owned on the date hereof or hereafter acquired) and (iv) any
securities of the Company issued or issuable with respect to any of the
securities described in clauses (i), (ii) or (iii) by way of a dividend or stock
split or in connection with a combination of shares, recapitalization,
reclassification, merger, consolidation, reconstitution or other reorganization
or otherwise. As to any particular Registrable Securities, once issued, such
securities shall cease to be Registrable Securities when (a) a registration
statement with respect to the sale of such securities shall have become
effective under the Securities Act and such securities shall have been disposed
of in accordance with such registration statement, (b) they shall have been sold
as permitted by Rule 144 (or any successor provision) under the Securities Act,
(c) they shall have been otherwise transferred, new certificates for them not
bearing a legend restricting further transfer shall have been delivered by the
Company and subsequent public distribution of them shall not require
registration of such distribution under the Securities Act or (d) they shall
have ceased to be outstanding. All references to percentages of Registrable
Securities shall be calculated pursuant to Section 9.

         "Registration Expenses" means with respect to any registration under
Section 2, all Fee Expenses with respect to Registrable Securities included in
such registration, all reasonable printing, messenger and delivery expenses
incurred in such registration, the reasonable fees and disbursements of counsel
for the Company and of its independent public accountants incurred in such
registration, including the reasonable expenses of "comfort" letters required by
or incident to such performance and compliance, any reasonable fees and
disbursements of underwriters customarily paid by issuers or sellers of
securities (excluding any underwriting discounts or commissions with respect to
the Registrable Securities) and the reasonable fees and expenses of one counsel
to the Selling Holders incurred in such registration (selected by Selling
Holders representing at least 50% of the Registrable Securities covered by such
registration)

         "Requesting Holder" is defined in Section 2.2.

         "Securities Act" means the Securities Act of 1933, as amended, or any
superseding Federal statute, and the rules and regulations promulgated
thereunder, all as the same shall be in effect at the time. References to a
particular section of the Securities Act of 1933, as amended, shall include a
reference to the comparable section, if any, of any such superseding Federal
statute.

         "Selling Holder" is defined in Section 2.1.

                                       14
<PAGE>

         "Shares" is defined in Section 1.

         "Third Party Securities" means any securities included in a
registration statement requested under Section 2.1 or 2.2, other than (i)
Registrable Securities, and (ii) securities to be sold by the Company for its
own account.

         "Voting Securities" means any securities of the Company entitled to
vote generally in the election of directors, or securities convertible into or
exercisable or exchangeable for such securities.

         4. RULE 144. The Company shall take all actions reasonably
necessary to enable holders of Registrable Securities to sell such securities
without registration under the Securities Act within the limitation of the
provisions of (a) Rule 144 under the Securities Act, as such Rule may be amended
from time to time, or (b) any similar rules or regulations hereafter adopted by
the Commission. Upon the request of any holder of Registrable Securities, the
Company will deliver to such holder a written statement as to whether it has
complied with such requirements.

         5. AMENDMENTS AND WAIVERS. This Agreement may be amended with the
consent of the Company and the Company may take any action herein prohibited, or
omit to perform any act herein required to be performed by it, only if the
Company shall have obtained the written consent to such amendment, action or
omission to act, of the holder or holders of at least 66-2/3% of the Registrable
Securities affected by such amendment, action or omission to act. Each holder of
any Registrable Securities at the time or thereafter outstanding shall be bound
by any consent authorized by this Section 5, whether or not such Registrable
Securities shall have been marked to indicate such consent. If the Securities
Act is amended or new regulations are adopted thereunder, to permit company
registration such that the Company would not be able to grant the holders of
Registrable Securities the right to register and resell their Registrable
Securities in the manner contemplated under this Agreement on the date of its
execution, then the parties hereto agree to negotiate in good faith to amend
this Agreement to grant such holders of Registrable Securities substantially
equivalent rights to those that were provided on the date of this Agreement.

         6. NOMINEES FOR BENEFICIAL OWNERS. In the event that any
Registrable Securities are held by a nominee for the beneficial owner thereof,
the beneficial owner thereof may, at its election in writing delivered to the
Company, be treated as the holder of such Registrable Securities for purposes of
any request or other action by any holder or holders of Registrable Securities
pursuant to this Agreement or any determination of any number or percentage of
shares of Registrable Securities held by any holder or holders of Registrable
Securities contemplated by this Agreement. If the beneficial owner of any
Registrable Securities so elects, the Company may require assurances reasonably
satisfactory to it of such owner*s beneficial ownership of such Registrable
Securities.

                                       15
<PAGE>

         7. NOTICES. All notices, demands and other communications
provided for or permitted hereunder shall be made in writing and shall be by
registered or certified first--class mail, return receipt requested, telecopier,
courier service or personal delivery:

               (a) if to Friday, addressed to it in the manner set forth in the
Purchase Agreement, or at such other address as it shall have furnished to the
Company in writing in the manner set forth herein;

               (b) if to any other holder of Registrable Securities, at the
address that such holder shall have furnished to the Company in writing in the
manner set forth herein, or, until any such other holder so furnishes to the
Company an address, then to and at the address of the last holder of such
Registrable Securities who has furnished an address to the Company; or

               (c) if to the Company, addressed to it in the manner set forth in
the Purchase Agreement, or at such other address as the Company shall have
furnished to each holder of Registrable Securities at the time outstanding in
the manner set forth herein.

               All such notices and communications shall be deemed to have been
duly given: when delivered by hand, if personally delivered; when delivered by a
courier, if delivered by overnight courier service; three business days after
being deposited in the mail, postage prepaid, if mailed; and when receipt is
acknowledged, if telecopied.

         8. ASSIGNMENT. This Agreement shall be binding upon and inure to the
benefit of and be enforceable by the parties hereto and, with respect to the
Company, its respective successors and permitted assigns and, with respect to
Friday, any subsequent holder of any Registrable Securities, subject to the
provisions respecting the minimum amount of Registrable Securities required in
order to be entitled to certain rights, or take certain actions, contained
herein.

         9. CALCULATION OF PERCENTAGE INTERESTS IN REGISTRABLE SECURITIES. For
purposes of this Agreement, all references to a percentage of the Registrable
Securities shall be calculated based upon the number of Registrable Securities
outstanding at the time such calculation is made. If there is more than one
class of Registrable Securities, then each reference to a percentage of the
Registrable Securities shall mean a percentage of each class of the Registrable
Securities.

         10. NO INCONSISTENT AGREEMENTS. The Company will not hereafter enter
into any agreement with respect to its securities which is inconsistent with the
rights granted to the holders of Registrable Securities in this Agreement.
Without limiting the generality of the foregoing, the Company will not hereafter
enter into any agreement with respect to its securities which grants, or modify
any existing agreement with respect to its securities to grant, to the holder of
its securities in connection with an incidental registration of such securities
equal or higher priority to the rights granted to Friday under Section 2.

                                       16
<PAGE>

         11. REMEDIES. Each holder of Registrable Securities, in addition to
being entitled to exercise all rights granted by law, including recovery of
damages, will be entitled to specific performance of its rights under this
Agreement without being required to post bond. The Company agrees that monetary
damages would not be adequate compensation for any loss incurred by reason of a
breach by it of the provisions of this Agreement and hereby agrees to waive the
defense in any action for specific performance that a remedy at law would be
adequate.

         12. SEVERABILITY. In the event that any one or more of the provisions
contained herein, or the application thereof in any circumstances, is held
invalid, illegal or unenforceable in any respect for any reason, the validity,
legality and enforceability of any such provision in every other respect and of
the remaining provisions contained herein shall not be in any way impaired
thereby, it being intended that all of the rights and privileges of Friday shall
be enforceable to the fullest extent permitted by law.

         13. ENTIRE AGREEMENT. This Agreement, together with the Purchase
Agreement (including the exhibits and schedules thereto), is intended by the
parties as a final expression of their agreement and intended to be a complete
and exclusive statement of the agreement and understanding of the parties hereto
in respect of the subject matter contained herein and therein. There are no
restrictions, promises, warranties or undertakings, other than those set forth
or referred to herein and therein. This Agreement and the Purchase Agreement
(including the exhibits and schedules thereto) supersede all prior agreements
and understandings between the parties with respect to such subject matter.

         14. HEADINGS. The headings in this Agreement are for convenience
of reference only and shall not limit or otherwise affect the meaning hereof.

         15. GOVERNING LAW. This Agreement has been negotiated, executed and
delivered in the State of New York and shall be governed by and construed in
accordance with the laws of the State of New York, without regard to principles
of conflicts of law.

         16. COUNTERPARTS. This Agreement may be executed in any number of
counterparts and by the parties hereto in separate counterparts, each of which
when so executed shall be deemed an original and all of which taken together
shall constitute one and the same instrument.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed and delivered by their respective representatives hereunto duly
authorized as of the date first above written.

                                            SENECA FOODS CORPORATION

                                            By:
                                               ----------------------------
                                            Name:
                                                 --------------------------
                                            Title:
                                                  -------------------------

                                       17
<PAGE>

                                            FRIDAY HOLDINGS, L.L.C.

                                            By:
                                               ----------------------------
                                            Name:
                                                 --------------------------
                                            Title:
                                                  -------------------------

                                       18

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