Document:

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><B><U>SETTLEMENT
AGREEMENT AND RELEASE</U></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><B><U></U></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">This
Settlement Agreement and Release (&quot;Settlement Agreement&quot;) is entered into effective June 30, 2011, by and between
OptimizeRx. Corporation, located at 407 Sixth Street, Rochester, Michigan 48307 (&quot;OptimizeRx.&quot;), and Midtown
P8.1iners &amp; Co., LLC, with offices at 4218 West Linebaugh Avenue, Tampa, Florida 33624 (&quot;Midtown&quot;). OptimizeRx.
and Midtown may collectively be referred to herein as the &quot;Parties,&quot; or individually as a
&quot;Party.&quot;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><B><U>RECITALS</U></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><B>&nbsp;</B></FONT></P>

<OL START="1" TYPE="A" STYLE="margin-top: 0in">

<LI STYLE="text-align: justify; margin: 0; font: 10pt Times New Roman, Times, Serif"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">This
matter pertains to a dispute regarding that certain Placement Agent Agreement entered into on or around June 27, 2008 by and between
OptimizeRx and Midtown (the &quot;Placement Agreement&quot;) and Midtown's performance under the Agreement (the &quot;Dispute&quot;).</FONT></LI>

</OL>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify">&nbsp;</P>

<OL START="2" TYPE="A" STYLE="margin-top: 0in">

<LI STYLE="text-align: justify; margin: 0; font: 10pt Times New Roman, Times, Serif"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Midtown
contends that, upon completion of the investment by Vicis Capital Master Fund on or about June 4, 2010, Midtown became entitled
to receive under the Placement Agreement: (a) a Common Stock Purchase Warrant exercisable into 100,000 shares of common stock
of OptimizeRx, at a strike price of $1.00, and (b) a Common Stock Purchase Warrant exercisable into 300,000 shares of common stock
of OptimizeRx., at a strike price of $3.00 (collectively referred to herein as the &quot;Warrant Shares and the &quot;Warrants&quot;).
Pursuant to the tem1S of the Placement Agreement, the Warrants contain cashless exercise features. In exchange for the issuance
of the Warrants under the Placement Agreement, and Warrant Shares issuable upon exercise of such Warrants, OptimizeRx&middot;
is issuing to Midtown the shares described in paragraph 1.B below.</FONT></LI>

</OL>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<OL START="3" TYPE="A" STYLE="margin-top: 0in">

<LI STYLE="text-align: justify; margin: 0; font: 10pt Times New Roman, Times, Serif"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">OpimizeRx
commenced a lawsuit (the &quot;Lawsuit&quot;) against Midtown regarding the&middot; Dispute, which is currently pending before
the Honorable Lawrence P. Zatkoffin the United States District Court for the Eastern District of Michigan and having Case No.
2:10-cv-13678.</FONT></LI>

</OL>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<OL START="4" TYPE="A" STYLE="margin-top: 0in">

<LI STYLE="text-align: justify; margin: 0; font: 10pt Times New Roman, Times, Serif"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">The
Parties have reached an amicable resolution of the Dispute and desire to resolve the Dispute, the Lawsuit, and all issues and
claims raised or which could have been raised in the Lawsuit, pursuant to the following terms and conditions:</FONT></LI>

</OL>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><B><U>AGREEMENT</U></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><B></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">NOW
THEREFORE, for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties agree
as follows:</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;1.
&#9;In consideration of the Settlement Agreement reached between the P8.1ties and the releases granted herein, OptimizeRx agrees
to compensate Midtown as follows:</FONT></P>

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<OL START="1" TYPE="A" STYLE="margin-top: 0in">

<LI STYLE="text-align: justify; margin: 0; font: 10pt Times New Roman, Times, Serif"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">OptimizeRx
shall cause to be transferred to an amount controlled by Midtown the amount of Fifty Seven Thousand Five Hundred United States
Dollars ($57,500 US) (&quot;Settlement Funds&quot;), pursuant to wire transfer instructions provided to OptimizeRx by Midtown
on or before June 30, 2011, and</FONT></LI>

</OL>

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<OL START="2" TYPE="A" STYLE="margin-top: 0in">

<LI STYLE="text-align: justify; margin: 0; font: 10pt Times New Roman, Times, Serif"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">OptimizeRx
shall issue to Midtown via a transfer agent selected by OptimizeRx the amount of One Hundred Thousand (100,000) shares of Restricted
Common Stock of OptimizeRx Corporation (the &quot;Shares&quot;), within 10 days of the date of the execution of this Settlement
Agreement by the last Party to execute it.</FONT></LI>

</OL>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;2.&#9;Upon
Midtown's receipt of the Settlement Funds and Shares, OptimizeRx and Midtown both expressly agree that the Placement Agreement
is terminated and is and shall forever be null and void, and that immediately upon the termination of the Placement Agreement
as set forth in this paragraph, both OptimizeRx and Midtown release and discharge each other from any and all rights and obligations,
real and perceived, arising directly or indirectly from, or in any way related to, the Placement Agreement. Nothing in this Section
shall affect Section 3 and 4 below.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;3.
&#9;Upon Midtown's receipt of the Settlement Funds and Shares, Midtown for itself and its members, partners, representatives,
successors and assigns, releases and forever discharges OptimizeRx, and its sureties, representatives, parents, related parties,
successors, assigns, agents, insurers, attorneys, accountants, affiliates, employees, officers, shareholders, directors, and/or
trustees, past and present, from any and all payments, damages, costs, fees, Claims, demands, injuries, actions, causes of action,
obligations, penalties and losses, known or unknown, contingent or accrued, now existing or hereafter arising, directly or indirectly,
in connection with the Dispute, the Litigation, and any and all issues and claims that were or could have been raised or asserted
in the Dispute and/or in the Litigation, under the Placement Agreement or otherwise.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;4.
&#9;Upon Midtown's receipt of the Settlement Funds and Shares, OptimizeRx for itself and its shareholders, representatives, successors
and assigns, releases and forever discharges Midtown, and its sureties, representatives, parents, related parties, successors,
assigns, agents, insurers, attorneys, accountants, affiliates, employees, officers, members, partners, directors, and/or trustees,
past and present, from any and all payments, damages, costs, fees, claims, demands, i!1iuries, actions, causes of action, obligations,
penalties and losses, known or unknown, contingent or accrued, now existing or hereafter arising, directly or indirectly, in connection
with the Dispute, the Litigation, and any and all issues and claims that were or could have been asserted in the Dispute and/or
in the Litigation, under the Placement Agreement or otherwise.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;5.
&#9;Upon Midtown's receipt of the Settlement Funds and Shares, counsel for OptimizeRx will cause to be entered with the United
States District Court a stipulated dismissal with prejudice of the Lawsuit in the form attached as Exhibit A hereto.</FONT></P>

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<P STYLE="font: 11pt Calibri, Halvetica, Sans-Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;6.
&#9;The Parties agree that the terms and conditions of this Settlement Agreement are, and shall forever remain, confidential information.
The Parties agree that such confidential information shall not hereafter be used or shown, disseminated, copied, or in any way
communicated to anyone, for any purpose whatsoever, except those disclosures that are either a reasonable business necessity,
or those disclosures ordered by court or required by law. If a Party is required by subpoena or other court order to disclose
such confidential information, that Party shall provide 14 days written notice of the court order to the other Party to allow
the other Party time in 'which to challenge the court order. </FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;7.
&#9;The Parties acknowledge and agree that no part of the claims released in the Settlement Agreement have been assigned, in whole
or in part, to any person, partnership, corporation, firm or other corporate entity.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;8.
&#9;The settlement represented by this Settlement Agreement is a compromise by the Parties of disputed claims and the Parties
agree that the payments made, the claims released, and this Settlement Agreement, are not to be construed as, and are not, admissions
of liability, fault, negligence, or any other wrongdoing on the part of any Party; any and all liability, fault, negligence or
any wrongdoing by any and all Parties is specifically denied.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;9.
&#9;All of the terms of this Settlement Agreement are contractual including those terms contained in the &quot;Recitals&quot;
section of this Settlement Agreement.' This Settlement Agreement shall be binding upon and shall inure to the benefit of the Parties
and their sureties, representatives, related parties, successors, assigns, agents, insurers, attorneys, accountants, affiliates,
employees, officers, shareholders, directors, members, partners, and/or trustees, past and present.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;10.
&#9;The Parties hereby covenant and agree that each shall not knowingly make, at any time or place, any disparaging remarks, verbally
or in writing, concerning any of their respective actions or perceived omissions, regarding any matter or allegation connected
with this Settlement Agreement and/or the relationship between tile Parties. The Parties expressly understand and acknowledge
that each Party's business and reputation are of special, unique and extraordinary character, which give them a particular value,
the loss of which cannot reasonably be compensated in damages in an action at law. Accordingly, the Parties further agree that
in addition to any other rights or remedies that any other party may possess at law, any aggrieved Party shall be entitled to
injunctive and other equitable relief in order to prevent or remedy a breach of the provisions of this section by any Party hereto.
Nothing contained in this Settlement Agreement shall preclude a lawsuit by any Party hereto against another Party for the enforcement
of this Agreement and in particular this Section.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;11.
&#9;This Settlement Agreement shall survive the release of any claims.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;12.
&#9;This Settlement Agreement represents the entire understanding and agreement between tile Parties with respect to the subject
matter hereof and cannot be amended, supplemented, or changed in any respect, except by a written instrument signed by the Party
against whom enforcement of any such amendment, supplement, or modification is sought. This Settlement Agreement supersedes all
prior negotiations, understandings, agreements, or representations, oral or written, between or among the Parties with respect
to the subject matter hereof.</FONT></P>

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<P STYLE="font: 11pt Calibri, Halvetica, Sans-Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;13.
&#9;This Settlement Agreement may be executed in one or more counterparts (including by facsimile signatures), each of which fully
signed counterpart shall be deemed to be an original for all purposes, and all of which together shall constitute one and the
same instrument. </FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;14.
&#9;The terms of this Agreement are severable. If any portion of this Settlement Agreement shall for any reason be held invalid
or unenforceable, such invalidity or unenforceability shall not affect any other provision contained in this Settlement Agreement,
and instead, this Settlement Agreement shall be construed as if such invalid or unenforceable provision had never been contained
therein.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;15.
&#9;Those signing on behalf of the Parties to this Settlement Agreement each individually warrant that they are duly authorized
to sign on behalf of such party.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;16.
&#9;Each Party acknowledges that the party had the opportunity to seek the advice of counsel of the Party's choosing in reviewing
this Settlement Agreement and each acknowledges that the Party enters into this Settlement Agreement of the Party's own free and
voluntary act and will and is under no duress or undue influence. The Parties also agree that the Parties and/or their counsel
participated in the negotiation and drafting of this Settlement Agreement. The terms of the Settlement Agreement shall not be
construed against a Party solely because of a Party's participation in the drafting of this Settlement Agreement</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;17.
&#9;<U>SECURITIES LAW REPRESENTATIONS</U>. Midtown hereby represents, warrants and agrees to the following:</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;(a)
&#9;THE SHARES TO BE ISSUED PURSUANT TO SECTION 1(B) ABOVE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED
(THE &quot;ACT&quot;), OR THE SECURITIES LAWS OF ANY STATE, AND ARE BEING ISSUED IN RELIANCE ON EXEMPTIONS FROM THE REGISTRATION
REQUIREMENTS OF THE ACT AND SUCH LAWS. THE SHARES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION,
OR BY THE SECURITIES REGULATORY AUTHORITY OF ANY STATE, NOR HAVE ANY OF THE FOREGOING AUTHORITIES PASSED UPON OR ENDORSED THE
MERITS OF THIS INVESTMENT. ANY REPRESENTATION TO THE CONTRARY IS UNLAWFUL. THE SHARES MAY NOT BE TRANSFERRED, WHOLLY OR IN PART,
EXCEPT IN COMPLIANCE WITH APPLICABLE SECURITIES LAWS.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;(b)
&#9;The Shares are being issued for Midtown's own account for investment and not with a view for distribution or resale to others.
Midtown agrees that it will not sell or otherwise transfer the Shares unless: (i) the Shares represented have been registered
under the Act and applicable state securities laws or, in the opinion of counsel acceptable to OptimizeRx, an exemption from registration
is available; and (ii) such transfer will riot, in the opinion of counsel acceptable to OptimizeRx, cause OptimizeRx to violate
any of the applicable federal and state securities laws and regulations.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;(c).
&#9;Midtown is an &quot;Accredited Investor&quot; as deemed in Rule 501 of Regulation D under the Act.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;(d)
&#9;Midtown has such knowledge and experience in financial and business matters in general and in particular with respect to this
type of investment that Midtown is capable of evaluating the merits and risks of an investment in OptimizeRx.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;(e)
&#9;Midtown represents that it has adequate means of providing for its current needs and possible future financial contingencies
and that Midtown has no need for liquidity in the Shares.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;(f)
&#9;Midtown recognizes, understands and has evaluated all of the disclosures and risk factors related to OptimizeRx and the Shares
as disclosed in OptimizeRx's periodic reports filed with the U.S. Securities and Exchange Commission. Midtown is aware that this
investment is speculative and involves a high degree of risk and that there is no assurance as to the future performance of OptimizeRx.
Midtown has been given an opportunity to ask OptimizeRx questions related to OptimizeRx's financial condition and plans of operations.
OPTIMIZERX HAS NOT MADE TO MIDTOWN, NOR IS HEREBY MAKING TO MIDTOWN, ANY REPRESENTATION OR WARRANTY RELATING TO ITS CURRENT OR
FUTURE FINANCIAL CONDITION OR TO ANY OF ITS CURRENT OR FUTURE PLANS OF OPERATIONS.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&#9;(g)
&#9;Midtown hereby acknowledges that it has discussed with its professional, legal, tax and financial advisors the suitability
of an investment in OptimizeRx for Midtown's particular tax and financial situation.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">IN
WITNESS WHEREOF, the Parties have signed this Settlement Agreement effective the date first written above.</FONT></P>

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    <TD STYLE="width: 25%; text-align: justify">OPTIMIZERX CORPORATION</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Date:
    June 30, 2011</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">By:</FONT></TD>
    <TD STYLE="text-align: justify">David Lester</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Its:</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; text-align: justify">CEO</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"></TD>
    <TD STYLE="padding-right: 5.4pt; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">MIDTOWN
    PARTNERS &amp; CO., LLC.</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Date:
    June 30, 2011</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">By:</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><U>/s/
    John R. Clarke</U></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Its:</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">John
    R. Clarke/CEO</FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><B><U>EXHIBIT
A</U></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">UNITED
STATES DISTRICT COURT</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">FOR
THE EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 50%; border-bottom: windowtext 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt"><P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">OPTIMIZERX
                                                                                                           CORPORATION,</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Plaintiff,</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">v.</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">MIDTOWN
        PARTNERS &amp; CO., LLC,</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Defendant.</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P></TD>
    <TD STYLE="width: 50%; border-bottom: windowtext 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt"><P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Case
        No. 2:10-cv-13678</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Hon.
        Lawrence P. Zatkoff</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: windowtext 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt"><P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">HOWARD
        &amp; HOWARD ATTORNEYS PLLC</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">By:
        Stephen P. Dunn (P6871l)</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Stephanie
        N. Olsen (P67072) 450 West Fourth Street</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Royal
        Oak, MI 48067</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">(248)
        723-0424</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">sdunn@howardandhoward.com</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><I>Attorneys
        for OptimizeRx </I></FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P></TD>
    <TD STYLE="border-bottom: windowtext 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt"><P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">BUTZEL
        LONG, P.C.</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">By:
        George B. Donnini (P66793)</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Danielle
        J. Hessell (P68667)</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">150
        West Jefferson Avenue, Suite 100</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Detroit,
        Michigan 48226</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">(313)
        225-7042</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">donmni@butzel.com</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><I>Attorneys
        for Midtown </I></FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"><B><U>STIPULATED
ORDER OF DISMISSAL WITH PREJUDICE</U></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Upon
stipulation of Plaintiff and Defendant, all claims raised or which could have been raised in the Complaint and any potential counterclaims,
are dismissed with prejudice, and without costs to either party.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">IT
IS SO ORDERED.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 550pt; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">__________________________</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 88pt; text-align: left; text-indent: 462pt"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Lawrence
P. Zatkoff,</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 88pt; text-align: left; text-indent: 462pt"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">United
States District Judge</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">STIPULATED
AS TO FORM AND CONTENT:</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 36%; padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"></TD>
    <TD STYLE="width: 30%; padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"></TD>
    <TD STYLE="width: 34%; padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; border-bottom: Black 1pt solid; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; border-bottom: Black 1pt solid; text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Stephen
    P. Dunn (P68711)</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">George
    B. Donnini (P66793)</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Attorney
    for OptimizeRx</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; line-height: 115%; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Attorney
    for Midtown</FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif"></FONT></P>AGREEMENT

 

 

This
Agreement is made this 15th day of August 2011, between BMX DEVELOPMENT CORP. (“BMX”), a Florida corporation, Michael
Bongiovanni, an individual shareholder and Chief Executive Officer of BMX, Panache LLC ("Panache"), a New York Limited
Liability Company, James Dale, an individual member and Manager of Panache, and the individual members of Panache (collectively
the “Panache Members”).

 

Recitals

 

WHEREAS,
BMX desires to issue new shares of common stock in itself to the Panache Members sufficient to transfer control of BMX to
the Panache Members in return for the acquisition of 100% of the ownership interests of Panache; and

 

WHEREAS,
Bongiovanni desires to sell 2,540,000 shares of common stock of BMX that he owns individually to Dale; and

 

WHEREAS,
the parties wish to memorialize the terms and conditions of their transaction;

 

 

NOW
THEREFORE, in consideration of the mutual promises set forth below and intending to be legally bound, the parties agree as
follows:

 

TERMS

 

 

1.              
Issuance of New Shares and Transfer of Bongiovanni Shares. At Closing (as defined below), BMX shall issue to the Panache
Members a total of 17,440,000 shares of common stock in BMX (the “BMX Shares”) and Bongiovanni shall transfer good,
marketable and indefeasible title to an additional 2,560,000 shares of
common stock of BMX (the “Bongiovanni Shares”) to the Panache Members free and clear of all liens and encumbrances.
The total of 20 million shares shall be distributed to the Panache Members in the following amounts: 

 

	James Dale	13,000,000
	Agata Podedworny	 4,000,000
	MIS Beverage Holdings LLC	 2,000,000
	Sjoerd de Jong	 1,000,000

 

2.              
Transfer of Panache Ownership Interests. At Closing, the Panache Members shall transfer to BMX 100% of their ownership
interests in Panache (“Units of Membership”).

 

3.              
Payment to Bongiovanni. The Panache Members shall pay $125,000 to Bongiovanni for the Bongiovanni Shares as follows: (a)
upon the execution of this Agreement $25,000 shall be deposited in escrow (the “Escrow Funds”) with Greentree Financial
Group, Inc. (“Greentree”), 7951 SW 6th St., Ste. 216, Plantation, FL 33324, which Greentree shall disburse
to Bongiovanni at Closing; and (b) the remaining $100,000 shall be paid at Closing. If Closing does not take place for a reason
other than a breach of this Agreement by BMX or Bongiovanni, Greentree shall pay the Escrow Funds to Bongiovanni.

 

4.              
Tax Free Nature of Transaction. It is the intent of the parties that the transactions contemplated by this Agreement be
treated as a tax free transaction and the parties shall cooperate fully with each other to take such actions as necessary to insure
the tax-free nature of the transactions.

 

5.              
Plan of Exchange and Closing. A Plan of Exchange in a form and content satisfactory to BMX and Panache shall be prepared
by Panache at its expense and shall be executed by BMX and Panache not later than 30 days after the signing of this Agreement.
The date on which the Plan of Exchange is executed shall be the Closing for purposes of this Agreement. 

 

6.              
Audited Financial Statements of Panache. Not more than 71 days after the Closing, Panache shall at its sole cost and expense
provide to BMX audited financial statements of Panache for 2010 and 2009 ("Audit Report"), as required by the Securities
and Exchange Commission. The Audit Report shall be performed by an accounting firm registered with the Public Company Accounting
Oversight Board.

 

7.              
Public Filings. BMX shall, at its sole cost and expense prior to Closing, (a) prepare and file with the Securities and
Exchange Commission ("SEC") all filings, including without limitation Forms 8-K and Schedule 14C, Schedule 14F-1, required
to be made in connection with this Agreement or the transactions to be completed pursuant to this Agreement; and (b) make all
notifications to shareholders or federal, state and local government agencies required by law or regulation or otherwise appropriate
in connection with this Agreement or the transactions to be completed pursuant to this Agreement.

 

8.              
Representations of BMX and Bongiovanni. To induce Panache, Dale and each of the Panache Members to enter into this transaction
and intending for them to rely on them, BMX and Bongiovanni represent and warrant that as of the signing of this Agreement and
the date of Closing:

 

a.               
BMX is a corporation duly organized, validly existing and in good standing under the laws of the State of Florida, and has all
requisite corporate power and authority to execute and deliver this Agreement and to consummate the transactions contemplated
hereby and thereby and to perform all the terms and conditions hereof and thereof to be performed by it. 

 

b.              
BMX and Bongiovanni have the power and authority (including full corporate power and authority) to execute and deliver this Agreement
and to perform its or his obligations hereunder. All corporate actions or proceedings to be taken by or on the part of BMX and/or
Bongiovanni to authorize and permit the due execution and valid delivery of this Agreement and the transactions contemplated hereunder
have been or will have been prior to the Closing duly and properly taken. This Agreement has been duly executed and validly delivered
by BMX and Bongiovanni and constitutes the legal, valid and binding obligation of each of them enforceable in accordance with
its terms and conditions. 

 

c.               
 The execution, delivery and performance of this Agreement and the consummation
of the transactions contemplated hereunto will not (with or without the giving of notice or the lapse of time, or both) (i) violate
any provision of the charter or bylaws of BMX, (ii) violate, or, require any consent, authorization or approval of, or exemption
by, or filing under any provision of any law, statute, rule or regulation to which BMX or Bongiovanni are subject, (iii) violate
any judgment, order, writ or decree of any court applicable to BMX or Bongiovanni, or (iv) result in a breach of, constitute a
default under any contract, agreement or instrument to which BMX or Bongiovanni are a party. 

 

d.              
BMX has the authority to issue up to 200,000,000 shares of common stock and has only a single class of stock;

 

e.               
Not more than 4,914,500 shares of stock in BMX have been issued and are outstanding;

 

f.               
As part of the sale of common shares under a private placement to unrelated third parties in 2009, BMX issued not more than 18,500
stock warrants at an exercise price of $2.00 per share and all such warrants which will expire on the third anniversary of their
issuance in 2012 if they have not been exercised by then;

 

g.              
Other than as set forth above, there are no preemptive rights, options warrants, conversion privileges or other rights or agreements
presently outstanding for the purchase or acquisition from BMX of any of its authorized but unissued stock of any class;

 

h.              
After the transactions contemplated by this Agreement, the Panache Members (including Dale) shall, as a group, own approximately
89.6% of then issued and outstanding shares of BMX common stock;

 

 

To
the

 

 

 

i.                
extent any shareholders of BMX stock are entitled to dissenter’s rights under the pertinent laws in the State of Florida
in connection with any of the transactions contemplated under this Agreement, BMX shall have satisfied and paid any such obligations
in full;

 

 

 

j.                
All known or potential liabilities of BMX, including, but not limited to, any notes payable, loans payable, accounts payable and
accrued expenses, accrued payroll and compensation, as well as any liabilities shown on its last quarterly report filed with the
Securities and Exchange Commission, shall have been paid in full prior to Closing. 

 

k.              
The BMX Shares shall be fully paid and non-assessable and free of all liens and encumbrances. 

 

l.                
Bongiovanni is the sole beneficial holder of each of the Bongiovanni Shares and has good and marketable title to the Bongiovanni
Shares. There exists no liens, claims, options, proxies, voting agreements, charges or encumbrances of whatever nature affecting
the Bongiovanni Shares. Bongiovanni has sole voting power and sole power to issue instructions with respect to the voting of,
and the exercise of any of the rights accruing to the record or beneficial holder of the Bongiovanni Shares.

 

m.            
Upon transfer to them, the Panache Members will acquire good title to the BMX Shares and the Bongiovanni Shares, free and clear
of all liens, claims, options, proxies, voting agreements, charges or encumbrances of whatever nature affecting them.

 

n.              
The BMX operating account shall have no less than $50,000 cash in it.

 

o.              
The business and financial information about BMX that has been disclosed is true and correct in all material respects.

 

p.     
There is no action, suit, investigation, claim, arbitration or litigation pending or threatened against BMX or Bongiovanni.

 

q.              
These representations shall survive closing and remain effective for two years after Closing. 

 

9.              
Representations of Panache and Panache Members. To induce BMX and Bongiovanni to enter into this transaction and intending
for them to rely on them, Panache and Panache Members represent and warrant that as of the signing of this Agreement and the date
of Closing:

 

 

a.               
Panache is a limited liability company duly organized, validly existing and in good standing under the laws of the State of New
York, and has all requisite corporate power and authority to execute and deliver this Agreement and to consummate the transactions
contemplated hereby and thereby and to perform all the terms and conditions hereof and thereof to be performed by it. 

 

b.              
Panache and Panache Members have the power and authority (including full corporate power and authority) to execute and deliver
this Agreement and to perform its or their obligations hereunder. All corporate actions or proceedings to be taken by or on the
part of Panache and/or Panache Members to authorize and permit the due execution and valid delivery of this Agreement and the
transactions contemplated hereunder have been or will have been prior to the Closing duly and properly taken. This Agreement has
been duly executed and validly delivered by Panache and Panache Members and constitutes the legal, valid and binding obligation
of each of them enforceable in accordance with its terms and conditions. 

 

c.               
 The execution, delivery and performance of this Agreement and the consummation
of the transactions contemplated hereunto will not (with or without the giving of notice or the lapse of time, or both) (i) violate
any provision of the Amended and Restated Operating Agreement of Panache, (ii) violate, or, require any consent, authorization
or approval of, or exemption by, or filing under any provision of any law, statute, rule or regulation to which Panache and Panache
Members are subject, (iii) violate any judgment, order, writ or decree of any court applicable to Panache and Panache Members,
or (iv) result in a breach of, constitute a default under any contract, agreement or instrument to which Panache and Panache Members
are a party. 

 

d.              
The Panache Members are the beneficial owners of 100% of the Units of Membership in Panache and have good and marketable title
to those Units of Membership free and clear of any liens or encumbrances, claims, options, voting agreement or charges. 

 

e.               
The business and financial information about Panache that has been disclosed is true and correct in all material respects.

 

f.      
There is no action, suit, investigation, claim, arbitration or litigation pending or threatened against Panache or any of
the Panache Members.

 

g.              
These representations shall survive closing and remain effective for two years after Closing. 

 

10.           
Access to Financial and Business Information/Due Diligence. BMX and Panache shall cooperate with each other in providing
any additional information the other may reasonably request about their business and financial affairs prior to Closing. Such
information shall be deemed confidential and not disclosed to any third part without the written consent of the party that originally
provided the information.

 

11.           
Indemnification. For two years after closing, BMX and Bongiovanni covenant and agree to pay, and to indemnify Panache
and Panache Members, and hold them harmless from, against and in respect of, any and all known or unknown liabilities of BMX that
existed prior to Closing.

 

12.           
Resignation of Directors and Officers of BMX. At Closing, all then-existing Officers and Directors of BMX shall
tender their respective resignations, which shall be effective immediately. All actions necessary to then immediately appoint
nominees of Panache to the Board of Directors and as Officers of BMX shall be taken. If any prior or advance notices are required
to be given under the Charter, By-laws, or other governing documents to permit such actions to be taken at Closing (such as, by
way of illustration only, notice to shareholders or directors) BMX shall give such notices sufficiently in advance of Closing
so that the required actions can be taken at Closing.

 

13.           
Maintenance of BMX’s Trading Status. After Closing, the Panache Members (having a controlling interest in BMX) shall
cause BMX to maintain its active trading status on the NASD’s Over-the-Counter Bulletin Board quotation market.

 

14.           
Future Transfer of BMX Name. In the event that within two years after Closing, BMX changes its name to something other
than BMX, BMX Development Corp., or any variation thereof, BMX shall transfer the rights to use the name to Bongiovanni or his
designee.

 

15.           
Entire Agreement/Amendment. This Agreement constitute the entire agreement and understanding between the parties
hereto as to the matters set forth herein and supersede and revoke all prior agreements and understandings, oral and written,
between the parties hereto or otherwise with respect to the subject matter hereof. No change, amendment, termination or attempted
waiver of any of the provisions hereof shall be binding upon any party unless set forth in an instrument in writing signed by
the party to be bound or their respective successors in interest.

 

16.           
Severability. If any one or more of the provisions contained in this Agreement is held invalid, illegal or unenforceable
in any respect for any reason, the validity, legality and enforceability of any such provision in every other respect and of the
remaining provisions hereof shall not in any way be impaired, unless the provisions held invalid, illegal or unenforceable shall
substantially impair the benefits of the remaining portions of this Agreement. The parties further agree to replace such invalid,
illegal or unenforceable provision of this Agreement with a valid, legal and enforceable provision that will achieve to the extent
possible, the economic, business and other purposes of such invalid, illegal or unenforceable provision.

 

17.           
Counterparts/Signatures. This Agreement may be executed simultaneously in two or more counterparts, each of which
shall be deemed an original and all of which together shall constitute but one and the same instrument. Signatures transmitted
by fax or email shall be deemed original signatures.

 

18.           
Headings. The headings in this Agreement are for reference purposes only and shall not be deemed to be a part of
this Agreement or to affect the meaning or interpretation of this Agreement.

 

19.           
Third Party Beneficiaries. The representations, warranties, covenants and agreements contained in this Agreement
are for the sole benefit of the parties hereto, and their respective successors and assigns, and they shall not be construed as
conferring, and are not intended to confer, any rights on any person or entity.

 

20.           
Governing Law and Choice of Forum. The validity and interpretation of this Agreement shall be construed in accordance
with, and governed by the internal laws of the State of Florida, without giving effect to principles of conflicts of laws. All
claims, disputes or causes of action relating to or arising out of this Agreement shall be brought, heard and resolved solely
and exclusively by and in a federal or state court situated in Pinellas or Hillsborough County. Each of the parties hereto agrees
to submit to the jurisdiction of such courts.

 

21.           
Cooperation. The Parties hereto shall cooperate fully at their own expense, except as otherwise provided in this
Agreement, with each other and their respective counsel and accountants in connection with all steps to be taken as part of their
obligations under this Agreement.

 

22.           
WAIVER OF JURY TRIAL. THE PARTIES EXPRESSLY WAIVE THE RIGHT TO A TRIAL BY JURY IN ANY ACTION OR PROCEEDING BROUGHT
RELATING TO THIS AGREEMENT, THE PARTIES PREFERRING THAT SUCH DISPUTE BE RESOLVED BY A JUDGE HAVING JURISDICTION WITH RESPECT TO
SUCH DISPUTE.

[SIGNATURES
ON FOLLOWING PAGE]

IN WITNESS WHEREOF, the undersigned have duly executed this Agreement as of the date first set forth above.

 

 

BMX DEVELOPMENT CORP.

 

 

 PANACHE LLC

 

 

By: _____________________________
By:___________________________

 Michael
J. Bongiovanni, CEO                       
 

 James Dale, Manager

 

 

  

 

 

_________________________________

Michael J. Bongiovanni, Individually

 

 

 

PANACHE
MEMBERS

 

 

	 

         

         

         

         

         
	 

         

         

         

         

         

______________________________
__________________________

James Dale                                 Agata Podedworny

 

 

 

__________________________MIS
BEVERAGE HOLDING LLC,

Sjoerd de Jong

 

 

By: /s/ Maria Gordon,
Member

Maria
Gordon, Member

 

 

By: /s/ Ian Grutman,
Member

Ian
Grutman, Member

 

 

 

By: /s/ Samantha Shinman,
Member

Samantha Shinman, Member

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00193-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00193-of-00352.parquet"}]]