Document:

Letter Agreement - Rashmi Garde

 Exhibit 10.1 
 ATTORNEY/CLIENT PRIVILEGED COMMUNICATION 
 Hand Delivered 

September 22, 2009 
 Rashmi Garde

 Dear Rashmi, 
 This
letter will confirm your separation from VMware, Inc. (“VMware”) and the terms of the agreement between you and VMware (“Agreement”) regarding your separation. 
 If you choose to accept this Agreement, you are required to sign, date and return this Agreement in accordance with, and by the date
indicated in, Paragraph 10(f) below. 
 If you choose not to accept this Agreement, you will still receive all compensation
earned by you through and until your last day of Active Employment as well as a refund of your Employee Stock Purchase Plan contributions, if applicable. 
 For purposes of this Agreement, and unless otherwise specified, “VMware” shall mean VMware, Inc., and its successors and assigns, and each of their respective parents, affiliates and
subsidiaries. 
 For good and sufficient consideration, you and VMware agree as follows: 
 1. Employment Status and Termination 
 (a) Your Active Employment with VMware shall end on September 22, 2009. Thereafter, you will continue in an inactive status through and until your Termination Date. Your “Termination Date”
will occur at the earliest of the following events: 
 (i) September 22, 2010; 
 (ii) the date that you commence “New Employment” as defined below; 
 (iii) the date you breach any obligation under this Agreement; or 
 (iv) October 13, 2009 if VMware does not receive the original of this Agreement signed by you, without alteration, by the due date set forth
in Paragraph 10(d) below. 
 (b) For purposes of Paragraph 1(a)(ii), “New Employment” is defined as either full-time
or part-time employment or self-employment, including performing consulting services, for any person, firm or entity. New Employment does not include volunteer work for a charitable organization. 
 (c) You are required to notify VMware’s Senior Vice President, Human Resources in writing prior to commencing New Employment. Such
notification shall include the name and address of the new employer, a description of the new employer’s business and the position in which you will be employed. 

 Rashmi Garde 
 September 22, 2009 
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 2. Payments 
 (a) Pay Continuation - VMware will continue to pay you at your base biweekly rate of $11,538.46 through and until December 31, 2009 or
until your Termination Date, whichever occurs sooner. Commencing January 1, 2010, VMware will pay you at the biweekly rate of $17,307.69 through and until your Termination Date. Payments will be made on VMware’s regular payroll cycle
subject to any restrictions set forth in Section 409A of the Internal Revenue Code, if applicable. The parties hereby acknowledge that your separation from service is an “involuntary separation” for purposes of Section 1.409-1(n) of
the Treasury Regulations. 
 (b) Minimum Payment - In the event that your Termination Date occurs prior to March 22, 2010
by reason of New Employment in accordance with Paragraph 1(a)(ii), you will receive a lump sum payment of the amount that would otherwise be payable under Paragraph 2(a) above for the period between your Termination Date and March 22, 2010.

 (c) 2009 Second Half Bonus - You will be paid a 2009 Second Half Bonus at 100% of target in accordance with the terms and
conditions of the bonus program. The bonus payment is typically made approximately six (6) weeks following the end of the calendar year. 
 (d) Taxes - All applicable deductions shall be withheld from the above payments. 
 3. Authorized Deductions/Reimbursement of Expenses 
 (a) Authorized Deductions. You hereby authorize VMware to
deduct from any payments otherwise due to you under Paragraph 2 above, any monies owed by you to VMware, including but not limited to monies owed for undocumented and unauthorized travel and expense reimbursement, negative vacation balances, loan
repayments, overpayments under any applicable compensation plan, and any balance on your Corporate American Express account existing after the date of this Agreement. 
 (b) Reimbursement of Expenses. You will be reimbursed for authorized business expenses incurred through your last day of Active Employment in accordance with VMware’s travel and expense policies. You
agree to provide VMware, within 30 days of your last day of Active Employment, all travel and expense related documentation yet to be submitted by you for which you have received or are seeking payment. Reimbursements payable to you under this
Paragraph 3(b) of this Agreement shall be paid to you promptly and in no event later than sixty (60) days from receipt of all supporting documentation. 
 4. Benefits 
 (a) Benefit Coverage. Your coverage under the group Legal Plan
will terminate effective September 30, 2009. You medical flexible spending plan will continue in accordance with the terms of the plan. 
 (b) 401(k) Savings Plan. If you are currently a participant, your contributions shall cease at the end of the payroll period in which your last day of Active Employment occurs. 
 (c) Equity. 
 (i)
VMware Equity - Stock options and restricted stock units granted by VMware shall continue to be eligible to vest through and until your Termination Date. Vested stock options granted by VMware may be exercisable for up to ninety (90) days
following your Termination Date subject to the terms of the VMware 2007 Equity and Incentive Plan and grant agreements. 
 (ii)
EMC equity - vested stock options granted by EMC may be exercisable for up to three (3) months following your Termination Date subject to the terms of the EMC 2003 Amended and Restated Stock Plan and grant agreements. 
 (iii) In the event that you engage in any “Detrimental Activity” as defined in the 2007 VMware Equity and Incentive Plan
(“Plan”), you will be subject to VMware’s right of cancellation and rescission under Section 7(d) of the Plan (“Cancellation and Rescission of Awards”) with respect to those grants and awards that are subject to
Section 7(d) of the Plan. 

 Rashmi Garde 
 September 22, 2009 
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 (iv) You will be subject to the VMware Securities Trading Policy, as amended from time
to time, which policy is incorporated into and made a part of this Agreement by reference. Following your last day of Active Employment, you will be subject to the applicable trading black out period commencing at midnight on the day preceding the
last three weeks of Q3 2009 and ending one full business day after the release of preliminary or final quarterly results for Q3 2009. 
 (d) Other Benefits. Unless specifically provided in this Agreement, your eligibility to participate in VMware’s employee benefit plans and programs ceases effective on your last day of Active Employment. You should contact
VMware’s Benefits department for information regarding any conversion and/or portability options in connection with your VMware insurance coverages. 
 5. Employee Agreement 
 You agree that the VMware Employment, Confidential
Information and Invention Assignment Agreement (“Employee Agreement”) which you executed as a condition of your employment with VMware shall continue in full force and effect and is hereby ratified, confirmed in all respects, incorporated
into and made a part of this Agreement. 
 6. Return of Company Materials 
 On your last day of Active Employment, you shall return to VMWare any and all VMware property including but not limited to “Company
Documents” as set forth in the Employee Agreement, computer equipment, corporate credit cards, office and building keys, and identification badge. 
 7. Release of Claims 
 (a) In consideration of the pay and benefits which
you will receive pursuant to this Agreement, you hereby release, waive and discharge VMware from any and all claims, demands, causes of action, legal disputes, liabilities or damages of any nature whatsoever, both in law and equity, which you have
had, now have, or may have in the future, against VMware whether or not either known to you now or discovered by you hereafter (collectively referred to as “Claims”). 
 (b) This general release of Claims includes, without limitation, all Claims relating to your employment and termination of employment with
VMware, the compensation and benefits provided to you by Vmware, all contract and tort Claims, all Claims for reinstatement, severance pay, attorney’s fees or costs, all Claims for retaliation of any kind, any dispute or controversy subject to
arbitration under the Employee Agreement, all Claims under Title VII of the Civil Rights Act, the Americans With Disabilities Act (“ADA”), the federal Age Discrimination in Employment Act (“ADEA”), the Older Workers’ Benefit
Protection Act (“OWBPA”), and Claims under all other local, state or federal non-discrimination, civil rights, employment and equal rights laws, and any other constitutional, statutory or common laws. 
 (c) Notwithstanding anything to the contrary contained herein, this release does not include and will not preclude (i) claims under the
Employee Retirement Income Security Act (29 U.S.C. §1001 et seq.) for vested benefits under the VMware 401(k) plan or other qualified retirement plan; (ii) claims for benefits under state workers’ compensation statutes;
(iii) claims under the Consolidated Omnibus Budget Reconciliation Act of 1985 (“COBRA”); (iv) claims, actions, or rights arising under or to enforce the terms of this Agreement; and (v) any claim that cannot be released
under applicable law. Claims not released pursuant to this Paragraph 7(c) shall be subject to the arbitration provision of the Employee Agreement to the fullest extent permitted by law. 
 (d) You agree to accept the provisions set forth in this Agreement in full satisfaction of all Claims, including but not limited to all
claims for compensation or benefits, which you may have against VMware. The parties agree that this provision is intended to release VMware from any and all liability to the fullest extent permitted by law. 

 Rashmi Garde 
 September 22, 2009 
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 (e) You expressly waive and release any and all rights and benefits under
Section 1542 of the Civil Code of the State of California, which reads as follows: “A general release does not extend to claims which the creditor [Employee] does not know or suspect to exist in his favor at the time of executing the
release, which, if known by him, must have materially affected his settlement with the debtor [Employer].” 
 (f) You agree
and represent that no complaint, lawsuit or investigation has been brought, filed or initiated by you or by any agent or representative in any local, state or federal court or governmental agency. You hereby agree that neither you nor any
representative or agent will ever assert in any forum any claim as to which this release of claims may lawfully be applied. You hereby agree, to the fullest extent permitted by law, that you will not join, assist, or participate in any lawsuit or
class action brought or filed against VMware. Nothing in this Agreement shall be construed to prevent you from lodging a complaint or filing an administrative charge with a government agency or from participating in any government investigation. To
the extent that the law permits you to file a Claim with any governmental or administrative agency notwithstanding this Release of Claims, or that a Claim is pursued on your behalf by any governmental or administrative agency, you hereby agree not
to seek or accept any damages, remedies or other relief with respect to the Claims released in this Agreement. 
 (g) For
purposes of this release of claims, “VMware” shall be deemed to include VMware, Inc., its, predecessors, successors and assigns, their parents, affiliates and subsidiaries (including any corporation controlling, controlled by or under
common control with VMware), and each of their past, present and future directors, officers, stockholders, agents and employees, both individually and in their official capacities. 
 (h) You agree to this release on behalf of yourself and your executors, heirs, administrators, assigns, representatives and anyone else
claiming by, through or under yourself. 
 (i) You agree that neither this Agreement nor performance of the Agreement
constitutes admission by either party of any violation of any law, statute, regulation, common law, breach of contract, or any other wrong-doing of any type. 
 8. Confidentiality/Non-Disparagement/Cooperation 
 (a) Except as required by
law and as otherwise provide below, you agree not to disclose the facts and circumstances leading to any Claims as defined by Paragraph 7(a) of this Agreement, to any person, firm or entity, except to your spouse, accountant(s), financial planner(s)
and attorney(s), and to them only if they agree to such facts and circumstances confidential. 
 (b) You agree not to disparage
VMware, its management, products or strategy. The obligation of non-disparagement set forth in this section includes disparagement in any form or forum, including book, television, radio, or other public media, creation or use of a web site or other
internet feature, or statements in the press or any trade press. You are permitted to provide truthful information in response to a legal subpoena or other legal process. 
 (c) You agree to cooperate with VMware and its legal counsel in connection with any current or future litigation, investigation or other legal matters involving VMware about which you have knowledge or
information and to make yourself available at mutually convenient times and reasonable locations. VMware will reimburse you for reasonable travel expenses incurred by you as a result of and directly related to your cooperation. 
 (d) You further agree to execute and deliver at all times hereafter, upon the request of VMware, such instruments of transfer, resignations
or other documents and take such other action, all as may be reasonably required by VMware to properly effectuate the actions contemplated by this Agreement. 
 (e) Your obligations under this Paragraph 8 shall continue after your Termination Date. 

 Rashmi Garde 
 September 22, 2009 
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 9. Breach 
 In addition to VMware’s other rights and remedies, in the event that you breach your obligations under this Agreement, and to the
fullest extent permitted by law: (a) all payment and benefit obligations of VMware under this Agreement shall immediately cease; (b) you will be required to repay VMware all compensation and the value of all benefits received by you under
this Agreement; and (c) you will be liable for all costs and attorneys fees incurred by VMware in enforcing its rights under this Agreement. 
 10. Miscellaneous 
 (a) This Agreement shall be construed and enforced in
accordance with the laws of the State of California without regard to its conflict of law provisions. All modifications and changes to this Agreement must be set forth in a separate document signed by the parties hereto. If any term or provision of
this Agreement shall be held to be invalid or unenforceable, then the remainder of the Agreement shall not be affected thereby, and shall be valid and enforced to the fullest extent permitted by law. Notwithstanding the forgoing sentence, if you
obtain an order from a court or arbitration panel of competent jurisdiction that the release of claims herein is invalid or unenforceable, you recognize and acknowledge that VMware’s obligation to provide pay or benefit continuation hereunder
shall be invalid and unenforceable as well, and VMware will in that event be entitled to cease performing under this Agreement. This Agreement sets forth the entire agreement between the parties as to the subject matter hereof and, except as
specifically provided herein, supersedes all previous offers and agreements whether verbal or in writing. 
 (b) By signing this
Agreement, you acknowledge that you are not relying on any representations of any representative of VMware concerning the meaning of this Agreement. In the event of any dispute, the terms of this Agreement will be given their fair meaning, and will
not be construed strictly for or against either you or VMware. This Agreement shall be binding upon and inure to the benefit of each of the parties and upon their respective heirs, administrators, representatives, executors, successors and assigns.

 (c) THIS AGREEMENT INCLUDES A RELEASE BY YOU OF CERTAIN RIGHTS, AND A COMMITMENT NOT TO SUE VMWARE. YOU ARE ADVISED TO
CONSULT WITH AN ATTORNEY PRIOR TO SIGNING THIS AGREEMENT. YOU AGREE THAT VMWARE ALLOWED YOU SUFFICIENT TIME TO REVIEW THIS AGREEMENT AND TO CONSIDER THE CONSEQUENCES OF SIGNING IT. YOU AGREE THAT THE CONSIDERATION GIVEN PURSUANT TO THIS AGREEMENT IS
IN EXCESS OF ANY AMOUNTS OWED TO YOU BY THE COMPANY UNDER ITS NORMAL POLICIES, PROCEDURES AND BENEFIT PLANS. YOU ACKNOWLEDGE THAT YOU HAVE READ THIS AGREEMENT, THAT YOU UNDERSTAND ALL OF ITS PROVISIONS, AND THAT YOU ARE ENTERING INTO IT VOLUNTARILY.

 (d) You acknowledge that you have been given the opportunity, if you so desired, to consider this Agreement for
twenty-one (21) days from your receipt before executing it. If you execute this Agreement before the twenty-one (21) day period expires, you acknowledge that you did so voluntarily and that you had the opportunity to consider the Agreement
for the entire twenty-one (21) day period. 
 (e) For a period of seven (7) days following the date you sign this
Agreement, you may revoke the Agreement, and the Agreement shall not become effective or enforceable until the revocation period has expired. If you breach any of the conditions of the Agreement prior to the effective date of this Agreement, the
offer of this Agreement will be withdrawn and your execution of the Agreement will not be valid. 

 Rashmi Garde 
 September 22, 2009 
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 of 6 
  

 (f) If you choose to accept this Agreement, please sign and date this Agreement in the
space provided below and return it, without amendment, to Betsy Sutter, Senior Vice President, Human Resources, VMware, Inc.,3401 Hillview Ave., Palo Alto, CA 94304 by on or before October 13, 2009. 
  

					
	Very truly yours,
	
	VMWARE, INC.
		
	By:	 	 /s/ Tod Nielsen

		 	Tod Nielsen, Chief Operating Officer
	
	Agreed to by:
		
	 /s/ Rashmi Garde
	 	 October 13, 2009

	Rashmi Garde	 	DateConsulting Services Agreement

  
  

 Exhibit 10.01 
 CONSULTING SERVICES AGREEMENT 
 This
Consulting Services Agreement (“AGREEMENT”) is made and entered into as of November 1, 2009 (the “EFFECTIVE DATE”) by and between State Automobile Mutual Insurance Company, State Auto Property & Casualty Insurance
Company, Meridian Security Insurance Company, Meridian Citizens Mutual Insurance Company, Farmers Casualty Insurance Company and Milbank Insurance Company (“CLIENT”), and RTW, Inc. (“RTW”), a Minnesota corporation with its main
office located at 8500 Normandale Lake Boulevard, Suite 1400, Bloomington, Minnesota 55437. CLIENT and RTW may be referred to in this Agreement each individually as the “Party” or collectively as the “Parties.” 
 NOW, THEREFORE, in consideration of the foregoing and for other valuable consideration, the receipt and adequacy of
which is acknowledged, CLIENT and RTW, intending to be legally bound, mutually agree as follows: 
 ARTICLE 1. SERVICES
PROVIDED BY RTW 
 1.01 General. CLIENT hereby appoints RTW as a Service Provider to
perform the duties set forth in the STATEMENT OF WORK attached to this AGREEMENT as APPENDIX A and APPENDIX B. CLIENT vests in RTW authority to effect and execute such duties upon the terms and conditions set forth in this AGREEMENT. 
  

	 	A.	 Legal Compliance: 

  

	 	1.	 RTW agrees to carry out its activities in connection with this AGREEMENT in a manner to comply in all respects with all applicable federal, state
and local laws, rules and regulations, including all licensing requirements 

  

	 	2.	 RTW hereby warrants and represents to CLIENT that it is complying and will continue to comply with all laws and regulations applicable to its
operations. 

 ARTICLE 2. RESPONSIBILITIES OF CLIENT 
 2.01 Contact Person. CLIENT will designate a decision maker and/or day-to-day contact person to work
with RTW. 
 2.02 Cooperation. CLIENT will cooperate with RTW and assist RTW, as RTW may
reasonably request, in the management of any injuries reported to RTW. CLIENT will assist RTW with gaining cooperation from other CLIENT vendors involved in their workers’ compensation program as necessary upon request of RTW. 
 2.03 Information and Documents. CLIENT will promptly provide to RTW all documents and information which
RTW reasonably requests in order to enable RTW to prepare and submit all of the reports referenced in Article I of this AGREEMENT or to otherwise carry out any of its obligations under this AGREEMENT. 
 2.04 Reimbursement. In addition to fees for actual work provided, as outlined in the STATEMENT OF WORK
(APPENDIX A and APPENDIX B), CLIENT will reimburse RTW on a cost basis for the expenses it reasonably incurs obtaining copies of medical records required by RTW to carry out its obligations under this AGREEMENT. 
  

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 ARTICLE 3. TERM OF AGREEMENT 
 3.01 Term. This AGREEMENT will begin on November 1, 2009 and end on April 30, 2010
(“CONTRACT TERM”). 
 3.02 Renewal. This AGREEMENT will automatically renew
annually on April 15 unless either Party, at least sixty (60) days in advance of any such anniversary, provides the other party with a written notice of non-renewal. 
 ARTICLE 4. PAYMENTS TO RTW 
 4.01 Fee. CLIENT will pay RTW, Inc. fees for actual work provided as outlined in the STATEMENT OF WORK (APPENDIX A and APPENDIX B). RTW will bill CLIENT each month in arrears for the
cost of services delivered for high-risk cases. A statement for such fees will be mailed to CLIENT by the tenth (10th) day of the month following the delivery of services. Payment is due to RTW within 20 days of the receipt of the
monthly invoice. 
 Charges or fees for services performed shall be reasonable and in conformity with Statutory
Accounting Principles consistently applied. The books, accounts and records shall be maintained to clearly and accurately disclose the nature and details of the transactions including such accounting information as is necessary to support the
reasonableness of the charges or fees to the respective parties. 
 4.02 Change in Service Fee. In
the event CLIENT requests that RTW provide services which differ materially from those described in this Agreement, the additional cost of such services and related out-of-pocket expenses will be paid by CLIENT at RTW’s negotiated rates on a
cost plus basis, as listed on an amendment to the fee schedule subject to approval by the applicable domiciliary states’ insurance commissioners. If RTW’s performance under this Agreement is made materially more burdensome or expensive due
to any change in federal, state or local laws, rules and regulations during the term of this Agreement, the Parties will endeavor to negotiate an appropriate adjustment to the fee schedule. If the Parties cannot agree on an amended fee schedule
within 30 days after RTW sends written notice to CLIENT of the material change and its desire to negotiate an adjusted fee as listed on the proposed amendment to the fee schedule, RTW may at any time thereafter terminate this Agreement upon 30
days’ written notice to CLIENT. 
 ARTICLE 5. TERMINATION 
 5.01 Early Termination By Any Party. During the term of this AGREEMENT or any renewal thereof, any
Party may terminate this AGREEMENT for any reason after providing 30 days advance written notice of termination, provided that termination by any of the insurers comprising CLIENT shall only relate to the insurer giving notice and shall not
terminate the Agreement with respect to any of the other insurers comprising CLIENT unless they also give 30 days advance written notice of termination. Any party so terminating the AGREEMENT will provide notice to the insurance commissioner of its
domiciliary state. 
 5.02 Termination By Government Action. This AGREEMENT will terminate
upon the effective date of any applicable federal, state or local law, rule and regulation which nullifies, renders impermissible, or invalidates any of the services or provisions of this AGREEMENT. 
  

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 5.03 Procedures on Termination. In the event of
termination of this AGREEMENT for any reason, including but not limited to, sale, merger, consolidation, bankruptcy or any other financial forfeiture by CLIENT, RTW will render a final accounting of CLIENT’s claims account and return any monies
therein to CLIENT, along with CLIENT’s claims and financial or other records in the possession of RTW within 30 days after the effective date of termination. RTW will not be financially responsible for and will not administer any claims
following the effective date of termination. CLIENT will return to RTW any of RTW’s proprietary or confidential information in CLIENT’s possession as provided in Article 6.10. 
 5.04 Effect of Termination. Except as expressly provided in this AGREEMENT, termination of this
AGREEMENT will not relieve or release either Party from its obligations to make any payments or provide information which it may owe the other Party under the terms of this AGREEMENT (including, without limitation, payment for any services rendered
to CLIENT), or from any other liability which either Party may have to the other Party arising out of this AGREEMENT or the breach of this AGREEMENT. 
 ARTICLE 6. CONFIDENTIALITY 
 6.01 RTW’s
Proprietary Program. RTW has developed a proprietary workers’ compensation claims management program (the “RTW Program”) designed to substantially reduce costs associated with workers’ compensation insurance. The RTW
Program utilizes, among other features, concepts of: (a) working closely with employers to ensure compliance with the RTW Program, (b) early intervention in injury cases, (c) closely monitoring treatment to minimize work loss in
permanent injury claims, (d) a method of identifying potential high risk cases at the time of injury, (e) safe early work return for injured employees, and (f) various reports, forms, information systems and procedures for effectively
implementing these concepts. The term “RTW Program” as used herein includes the RTW workers’ compensation claims management program as that program currently exists, and all additions, improvements and further development of that
program as may occur from time to time during the term of this AGREEMENT. 
 CLIENT acknowledges that the RTW
Program is proprietary, confidential information of RTW that shall remain the exclusive property of RTW. Upon the termination of this AGREEMENT, all rights to the RTW Program shall remain with RTW and may not be utilized in any manner by CLIENT.

 6.02 Other Confidential Information. The Parties acknowledge and agree that certain other
confidential information, in addition to information regarding the RTW Program, may be transmitted or disclosed by the Parties to each other in connection with the discharge of their duties and responsibilities under this AGREEMENT. For purposes of
this Section, the term “Confidential Information” means general information which is used in the disclosing Party’s business and is: 
  

	 	A.	 Proprietary to, about, or created by the disclosing Party; 

  

	 	B.	 Gives the disclosing Party some competitive business advantage or the opportunity of obtaining such advantage or the disclosure of which could be
detrimental to the interests of the disclosing Party; 

  

	 	C.	 Designated as Confidential Information by the disclosing Party, or from all the relevant circumstances should reasonably be assumed by the
disclosing Party to be confidential and proprietary to the disclosing Party; or 

  

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	 	D.	 Not generally known by non-disclosing Party personnel. Without limiting the generality of the foregoing, such Confidential Information includes, but
is not limited to, the following types of information and other information of a similar nature (whether or not reduced to writing or designated as confidential): 

  

	 	1.	 Work Product. Work product resulting from or related to work or projects performed or to be performed for the disclosing Party or for clients of the
disclosing Party; 

  

	 	2.	 Computer Software. Computer software of any type or form in any stage of actual or anticipated research or development, including but not limited to
programs and program modules, routines and subroutines, processes, algorithms, design concepts, design specifications (design notes, annotations, documentation, flowcharts, coding sheets, and the like), source code, object code and load modules,
programming, program patches, and system designs; 

  

	 	3.	 Other Proprietary Data. Information relating to the disclosing Party’s proprietary rights prior to any public disclosure thereof, including but
not limited to the nature of the proprietary rights, production data, technical and engineering data, test data and test results, the status and details of research and development of products and services, and information regarding acquiring,
protecting, enforcing and licensing proprietary rights (including patents, copyrights and trade secrets); 

  

	 	4.	 Business Operations. Internal personnel and financial information, vendor names and other vendor information (including vendor characteristics
services, and agreements), purchasing and internal cost information, internal services and operational manuals, and the manner and methods of conducting the disclosing Party’s business; 

  

	 	5.	 Marketing and Development Operations. Marketing and development plans, price and cost data, price and fee amounts, pricing and billing policies,
quoting procedures, marketing techniques and methods of obtaining business, forecasts and forecast assumptions and volumes, and future plans and potential strategies of the disclosing Party which have been or are being discussed; and

  

	 	6.	 Customers. Names of customers of the disclosing Party and their representatives, contracts and their contents and Parties, customer services, data
provided by customers and the type, quantity, and specifications of products and services purchased, leased, licensed, or received by clients of the disclosing Party. 

 6.03 Non-Disclosure. Neither Party will, at any time, directly or indirectly, reveal, report, memorialize,
publish, duplicate or otherwise disclose to any third party in any way whatsoever any confidential information of the opposite Party or copy or use any confidential information of the opposite Party for any purpose other than the purposes of this
AGREEMENT. Further, each of the Parties agrees that it shall not, directly or indirectly, either during or subsequent to the term of this AGREEMENT: 
  

	 	A.	 Disclose any Confidential Information of the other Party, other than to its own employees who participate directly in the performance of either
Party’s respective obligations under this AGREEMENT; 

  

	 	B.	 Copy or use any Confidential Information of the other Party except for the purpose of fulfilling its respective obligations under this AGREEMENT; or

  

	 	C.	 Publish any Confidential Information of the other Party without the prior written consent of such Party. The degree of care employed by each of the
Parties to protect and safeguard the Confidential Information of the other Party shall be no less protective than the degree of care used by such Party to protect its own confidential information of like importance. 

  

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 The Parties acknowledge and agree that this AGREEMENT and the subject
matter and terms and conditions of this AGREEMENT fall within the scope of Confidential Information. 
 The
obligations set forth in this Section shall not be applicable to any information which: 
  

	 	A.	 The receiving Party is authorized by the disclosing Party in writing to disclose, copy or use; 

  

	 	B.	 Is generally known or becomes part of the public domain through no fault of the receiving Party; 

  

	 	C.	 Is disclosed by the disclosing Party to third parties without restriction on subsequent disclosure; 

  

	 	D.	 Is provided to the receiving Party by a third party without breach of any separate non-disclosure agreement; or 

  

	 	E.	 Provided that the disclosing Party has been given prompt notice and an opportunity to appear and to seek a protective order or other appropriate
remedy, is required to be disclosed in the context of any administrative or judicial proceeding. 

 6.04 Duration of Restriction. These restrictions on the use of information concerning the RTW Program and other confidential information described in this Article will survive the termination of this AGREEMENT and remain in
full force and effect thereafter as to any particular aspect of the RTW Program or item of confidential information so long as that particular aspect or item remains confidential and is not publicly available. 
 6.05 Ownership of Confidential Information. Non-disclosing Party agrees that all Confidential Information
shall remain the property of the disclosing Party, and that the disclosing Party may use such Confidential Information for any purpose without obligation to the non-disclosing Party. 
 6.06 Intellectual Property. CLIENT will not, without RTW’s written consent, access or use any of
RTW’s trademark, service mark, trade names, logos, logotypes, insignia, inventions, copyright or patent-protected matter, know-how, trade secret, goodwill associated therewith, or other intellectual property owned or provided by or on behalf of
RTW for any purpose, including but not limited to, use in connection with any promotions, advertisements, or exhibitions. 
 6.07 No Grant of Rights. The Parties recognize and agree that nothing contained in this Agreement shall be construed as granting any property rights, by license or otherwise, to any
Confidential Information of the disclosing Party disclosed pursuant to this AGREEMENT, or to any invention or any patent, copyrights, trademarks, or other intellectual property right that has issued or that may be issued, based on such Confidential
Information. 
 6.08 Irreparable Harm. Both Parties understand and acknowledge that any
disclosure or misappropriation of any confidential information or information relating to the RTW Program in violation of this AGREEMENT may cause irreparable harm, the amount of which may be difficult to ascertain. Accordingly, each Party shall be
entitled to seek to obtain temporary, preliminary and/or permanent injunctive relief against the threatened breach of this Article or the continuation of any such breach, without the necessity of proving damage or the requirement to secure or post
any bond, which is hereby specifically waived. Nothing herein shall be construed as a waiver by either Party of its right to pursue any other available remedies, including the recovery of damages. Both Parties shall be entitled to seek to recover
all of its costs and expenses incurred in connection with the enforcement of this Article, including reasonable attorneys’ fees. 
  

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 6.09 No Reverse Engineering. The Parties agree that
the software programs of the disclosing Party contain valuable confidential information and the non-disclosing Party agrees that it will not modify, reverse engineer, decompile, create other works from, or disassemble any software programs contained
in the Confidential Information of the disclosing Party without the prior written consent of the disclosing Party. 
 6.10 Return of Documents. The non-disclosing Party shall return to the disclosing Party any and all records, notes, and other written, printed, electronic or other tangible materials in its possession pertaining to the
Confidential Information within 30 days upon the written request of the disclosing Party or following termination of this AGREEMENT. The return of materials shall not relieve the non-disclosing Party from compliance with other terms and conditions
of this AGREEMENT. Notwithstanding the foregoing, the non-disclosing Party may retain one (1) copy of such portions of the Confidential Information solely to the extent required and limited to the purpose of compliance with the non-disclosing
Party’s basic recordkeeping or business documentation purposes, or as required by law. When such copy is no longer required, the Confidential Information must be destroyed. 
 ARTICLE 7. MISCELLANEOUS 
 7.01 Governing Law. This AGREEMENT will be governed and interpreted in accordance with the laws of the State of Minnesota, without regard to the laws or principles of any jurisdiction with respect to conflict of laws.

 7.02 Regulatory Compliance. In the event any federal, state or local legislative or executive
body enacts or promulgates legislation or regulation affecting the obligation of the Parties under this AGREEMENT, the Parties agree to amend this AGREEMENT in order to comply with any such legislation or regulation. 
 7.03 Waiver of Rights. The failure of any party to insist upon the strict observation or performance of any
provision of this AGREEMENT or to exercise any right or remedy will not impair or waive any such right or remedy. 
 7.04 Severability. The invalidity of any provision of this AGREEMENT or portion of a provision will not affect the validity of any other provision of this AGREEMENT or the remaining portion of the applicable provision that can
be given without the invalid provision. To this end, the provisions of this AGREEMENT will be severable. 
 7.05 Amendment. This AGREEMENT cannot be amended, altered, enlarged, supplemented, abridged, modified nor any provisions waived except by a writing duly signed by all of the parties. Any amendment is subject to the
prior approval of the insurance commissioners for the CLIENT’s domiciliary states. 
 7.06
Assignment. This AGREEMENT shall not be assignable by any party hereto without the prior written consent of the other parties. Any assignment is subject to the prior approval of the insurance commissioners for the CLIENT’s
domiciliary states. 
 7.07 Counterparts. This AGREEMENT may be executed simultaneously in two or
more counterparts, each of which will be deemed an original, but all of which together will constitute one and the same instrument. 
  

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 7.08 Notice. All notices under this AGREEMENT shall be in
writing, and may be delivered by hand or sent by facsimile transmission, or certified mail, return receipt requested. Notices sent by mail shall be deemed received on the date of receipt indicated by the return verification provided by the U.S.
Postal Service. Notices sent by facsimile transmission shall be deemed received the day on which sent, and shall be conclusively presumed to have been received in the event that the sender’s copy of the facsimile transmission contains the
“answer back” of the other party’s facsimile transmission. Notices shall be given or sent to the parties at the following addresses: 
 IF TO RTW: 
 RTW, Inc. 
 8500 Normandale Lake Boulevard 
 Suite 1400 
 Minneapolis, MN 55437 
 IF TO CLIENT:

 State Automobile Mutual Insurance Company 
 518 East Broad Street 
 Columbus, Ohio 43215 
 7.09
Maintenance of Records. RTW shall maintain complete and accurate accounts, books, records and papers pertaining to RTW’s performance of services set forth in the STATEMENT OF WORK attached to this AGREEMENT as APPENDIX A and
APPENDIX B, and CLIENT shall have the right to inspect, audit and copy such accounts, books, records and papers. CLIENT may perform this audit and inspection at any reasonable time, but all such activities shall be performed, during normal business
hours, at CLIENT’s sole expense. RTW’s records shall be maintained for a period of time in accordance with applicable state record retention requirements. This provision will survive termination of this AGREEMENT 
 7.10 Indemnification. Subject to the limitations contained herein, the parties mutually agree to defend,
indemnify and hold the other party and its directors, officers, and employees harmless against all liability including but not limited to damages, losses, fines, penalties and reasonable costs and expenses of whatsoever kind including but not
limited to fees and disbursements of counsel, which the indemnified party is or may be held liable to pay arising out of any act or omission of the indemnifying party, its principals, officers, directors, employees or any other person or entity
under its control or resulting from any breach of the indemnifying party’s obligations under this AGREEMENT. This provision shall survive the termination of this AGREEMENT. 
 SIGNATURE PAGE TO FOLLOW 
  

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 IN WITNESS WHEREOF, the Parties have executed this AGREEMENT as
of the date indicated below. 
  

					
		 	RTW, INC.
			
	 Dated: October 30, 2009
	 	 By: 
	 	 /s/ Jerry Brumfield

		 	 Print Name: Jerry Brumfield

		 	 Its: Corporate Secretary

		
		 	 State Automobile Mutual Insurance Company
 State Auto Property & Casualty Insurance Company
 Meridian Security Insurance
Company

		
	 Dated: October 30, 2009
	 	 Meridian Citizens Mutual Insurance Company
 Farmers Casualty Insurance Company
 Milbank Insurance Company

			
		 	 By: 
	 	 /s/ James A. Yano

		 	 Print Name: James A. Yano

		 	 Its: Vice President, Secretary and General Counsel

  

 8

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