Document:

Amended & Restated 1999 Stock Award Plan

 EXHIBIT 10.6 
 CATALINA MARKETING CORPORATION 
 AMENDED AND RESTATED 1999 STOCK AWARD PLAN 
 1. PURPOSE. 
 The Plan is intended to provide incentives to
key Employees, directors and consultants of the Corporation and its Subsidiaries, to encourage proprietary interest in the Corporation, and to attract new Employees, directors and consultants with outstanding qualifications through providing select
current and prospective key Employees, directors and consultants of the Corporation and its Subsidiaries with the opportunity to acquire Shares. 
 2.
DEFINITIONS. 
 Whenever the following terms are used in this Plan, they shall have the meaning specified below unless the context clearly
indicates otherwise. 
  

	 	(a)	“Act” shall mean the Securities Act of 1933, as amended. 

  

	 	(b)	“Administrator” shall mean the Board or the Committee, whichever shall be administering the Plan from time to time in the discretion of the Board, as described in
Section 4 of the Plan. 

  

	 	(c)	“Award” shall mean any award made pursuant to this Plan, including Options, Share Appreciation Rights, Restricted Shares, RSUs, and Performance Units.

  

	 	(d)	“Award Agreement” shall mean any written document setting forth the terms and conditions of an Award, as prescribed by the Administrator. 

  

	 	(e)	“Board” shall mean the Board of Directors of the Corporation. 

  

	 	(f)	“Cause” in respect of a Participant shall mean dishonesty, fraud, misconduct, unauthorized use or disclosure of confidential information or trade secrets, conviction or
confession of a crime punishable by law (except misdemeanor violations), or engaging in practices contrary to stock “insider trading” policies of the Corporation, by such Participant, in each case as determined by the Administrator, with
such determination to be conclusive and binding on such affected Participant and all other persons. 

  

	 	(g)	 “Change of Control” shall mean the occurrence of any of the following: (i) the acquisition, directly or indirectly, by any individual or entity or
group (as such term is used in Section 13(d)(3) of the Exchange Act) of beneficial ownership (as defined in Rule 13d-3 under the Exchange Act, except that such individual or entity shall be deemed to have beneficial ownership of all shares that
any such individual or entity has the right to acquire without the happening or failure to happen of a material condition or contingency, other than the passage of time) of more than 50% of the aggregate outstanding voting power of capital stock of
the Corporation in respect of the general power to elect directors; (ii) during any period of two consecutive years, individuals who at the beginning of such period constituted the Board (together with individuals elected to 

	 	 
the Board with the approval of at least 66 2/3% of the directors of the Corporation then still in office who were either directors at the beginning of such
period, or whose election or nomination for election was previously so approved) cease for any reason to constitute a majority of the Board then in office; and (iii) (A) the Corporation consolidates with or merges into another entity or
sells all or substantially all of its assets to any individual or entity, or (B) any corporation consolidates with or merges into the Corporation, which in either event (A) or (B) is pursuant to a transaction in which the holders of
the Corporation’s voting capital stock in respect of the general power to elect directors immediately prior to such transaction do not own, immediately following such transaction, at least a majority of the voting capital stock in respect of
the general power to elect directors of the surviving corporation or the person or entity which owns the assets so sold. 

  

	 	(h)	“Code” shall mean the Internal Revenue Code of 1986, as amended. 

  

	 	(i)	“Committee” shall mean the committee appointed by the Board in accordance with Section 4 of the Plan. 

  

	 	(j)	“Common Stock” shall mean the Common Stock, par value $.01 per share, of the Corporation. 

  

	 	(k)	“Corporation” shall mean Catalina Marketing Corporation, a Delaware corporation, or any successor hereunder. 

  

	 	(l)	“Disability” shall mean the condition of a Participant who is unable to engage in any substantial gainful activity by reason of any medically determinable physical or
mental impairment which can be expected to result in death or which has lasted or can be expected to last for a continuous period of not less than twelve (12) months. The determination of whether a Participant is disabled shall be made in the
Administrator’s sole discretion. 

  

	 	(m)	“Employee” shall mean an individual who is employed (within the meaning of Section 3401 of the Code and the regulations thereunder) by the Corporation or a
Subsidiary. 

  

	 	(n)	“Exchange Act” shall mean the Securities Exchange Act of 1934, as amended. 

  

	 	(o)	“Exercise Price” shall mean the price per Share of Common Stock, determined by the Administrator, at which an Option or Share Appreciation Right may be exercised.

  

	 	(p)	“Fair Market Value” shall mean the value of one (1) Share of Common Stock, determined as follows, without regard to any restriction other than a restriction which, by
its terms, will never lapse: 

  

	 	(1)	If the Shares are traded on a nationally recognized exchange or the National Market System (the “NMS”) of the National Association of Securities Dealers, Inc. Automated
Quotation System (“NASDAQ”), the closing price as reported for composite transactions on the date of valuation or, if no sales occurred on that date, then the average of the highest bid and lowest ask prices on such exchange or the NMS at
the end of the day on such date; 

	 	(2)	If the Shares are not traded on an exchange or the NMS but are otherwise traded over-the-counter, the average of the highest bid and lowest asked prices quoted in the NASDAQ system
as of the close of business on the date of valuation, or, if on such day such security is not quoted in the NASDAQ system, the average of the representative bid and asked prices on such date in the domestic over-the-counter market as reported by the
National Quotation Bureau, Inc., or any similar successor organization; and 

  

	 	(3)	If neither (1) nor (2) applies, the fair market value as determined by the Administrator in good faith. Such determination shall be conclusive and binding on all persons.

  

	 	(q)	“Good Reason” in respect of a Participant shall mean the occurrence of any of the following events or conditions following a Change of Control: 

 

	 	(1)	A change in the Participant’s status, title, position or responsibilities (including reporting responsibilities) that represents a substantial reduction of the status, title,
position or responsibilities in respect of the Corporation’s business as in effect immediately prior thereto; the assignment to the Participant of substantial duties or responsibilities that are inconsistent with such status, title, position or
responsibilities; or any removal of the Participant from or failure to reappoint or reelect the Participant to any of such positions, except in connection with the termination of the Participant’s service for Cause, for Disability or as a
result of his or her death, or by the Participant other than for Good Reason; 

  

	 	(2)	A reduction in the Participant’s annual base salary; 

  

	 	(3)	The Corporation’s requiring the Participant (without the Participant’s consent) to be based at any place outside a 35-mile radius of his or her place of employment
immediately prior to a Change of Control, except for reasonably required travel on the Corporation’s business that is not materially greater than such travel requirements prior to such Change of Control; 

  

	 	(4)	The Corporation’s failure to (i) continue in effect any material compensation or benefit plan (or a reasonable replacement therefor) in which the Participant was
participating immediately prior to a Change of Control, including, but not limited to the Plan, or (ii) provide the Participant with compensation and benefits at least equal (in terms of benefit levels and/or reward opportunities) to those
provided for under each employee benefit plan, program and practice as in effect immediately prior to a Change of Control (or as in effect following the Change of Control, if greater); or 

  

	 	(5)	Any material breach by the Corporation of any provision of the Plan. 

  

	 	(r)	“Incentive Stock Option” shall mean an option described in Section 422(b) of the Code. 

  

	 	(s)	“Non-Employee Director” shall have the meaning assigned to this phrase in Rule 16b-3 of the Securities and Exchange Commission adopted under the Exchange Act.

  

	 	(t)	“Nonstatutory Stock Option” shall mean an option not described in Section 422(b) or 423(b) of the Code. 

	 	(u)	“Option” shall mean any stock option granted pursuant to the Plan. 

  

	 	(v)	“Option Profit” shall mean the amount (not less than zero) by which the Fair Market Value of a share of Common Stock subject to a Nonstatutory Stock Option on the date of
a Participant’s exercise of a Nonstatutory Stock Option exceeds the exercise price of such Nonstatutory Stock Option. 

  

	 	(w)	“Participant” shall mean any person who receives an Award pursuant to Sections 5(a), 8(a), 9(a) or 9(b) hereof. 

  

	 	(x)	“Performance Units” shall mean Awards granted pursuant to Section 9(a) or 9(b) hereof. 

  

	 	(y)	“Plan” shall mean this Catalina Marketing Corporation Amended and Restated 1999 Stock Award Plan, as it may be amended from time to time. 

  

	 	(z)	“Purchase Price” shall mean the Exercise Price times the number of Shares with respect to which an Option is exercised. 

  

	 	(aa)	“Restricted Shares” shall mean Shares awarded pursuant to Section 8 of this Plan. 

  

	 	(bb)	“RSUs” shall mean units granted pursuant to Section 8 of this Plan. 

  

	 	(cc)	“Retirement” shall mean the voluntary cessation of employment by an Employee at such time as may be specified in the then current personnel policies of the Corporation, in
the sole discretion of the Administrator or, in lieu thereof, upon the attainment of age sixty-five (65) and the completion of not less than twenty (20) years of service with the Corporation or a Subsidiary. 

  

	 	(dd)	“Share” shall mean one (1) share of Common Stock, adjusted in accordance with Section 11 of the Plan (if applicable). 

  

	 	(ee)	“Share Appreciation Right” or “SAR” means Awards granted pursuant to Section 10 of the Plan. 

  

	 	(ff)	“Subsidiary” shall mean any subsidiary corporation as defined in Section 424(f) of the Code, and shall include any entity as to which the Corporation directly or
indirectly owns more than a forty percent (40%) interest. 

 3. EFFECTIVE DATE. 
 The Plan was adopted by the Board effective April 29, 1999, and received the approval of the Corporation’s stockholders on July 20, 1999.
The Board subsequently amended the Plan on April 26, 2001, April 25, 2002 and July 22, 2004, subject to stockholder approval that such amendments received on July 26, 2001, July 25, 2002 and August 19, 2004,
respectively. The Board approved a restatement of the Plan, which incorporated certain amendments, effective April 14, 2006, and the Board approved further amendments to the Plan on June 22, 2006, subject to stockholder approval, which was
received on August 10, 2006. 

 4. ADMINISTRATION. 
 The Plan shall be administered, in the discretion of the Board from time to time, by the Board or by the Committee. The Committee shall be appointed by the Board and shall consist of not less than three (3) members of the Board. The
Board may from time to time remove members from, or add members to, the Committee. Vacancies on the Committee, however caused, shall be filled by the Board. The Board shall appoint one of the members of the Committee as Chairman. The Administrator
shall hold meetings at such times and places as it may determine. Acts of a majority of the Administrator at which a quorum is present, or acts reduced to or approved in writing by a unanimous consent of the members of the Administrator, shall be
the valid acts of the Administrator. 
 The Administrator shall from time to time at its discretion select the Participants who are to be
granted Awards, determine the form of Award Agreements, determine the number of Shares to be subject to Awards to be granted to each Participant, designate an Award of Options as Incentive Stock Options or Nonstatutory Stock Options and determine to
what extent the Award shall be transferable. The interpretation and construction by the Administrator of any provisions of the Plan or of any Award granted thereunder shall be final. No member of the Administrator shall be liable for any action or
determination made in good faith with respect to the Plan or any Award granted thereunder. 
 So long as the Common Stock is registered under
Section 12 of the Exchange Act, then notwithstanding the first or second sentences of the immediately preceding paragraph, selection of officers and directors for participation and decisions concerning the timing, pricing and amount of an Award
shall be made solely by the Board, or by the Committee, each of the members of which shall be a Non-Employee Director. If the Committee grants an Award to a person subject to Code Section 162(m), each member of the Committee shall be an
“outside director” within the meaning of that section. 
 5. PARTICIPATION. 
  

	 	(a)	Eligibility. 

 The Participants shall be such Employees
(who may be officers, whether or not they are directors) and directors of or consultants to the Corporation or a Subsidiary (whether or not they are Employees) as the Administrator may select subject to the terms and conditions of Section 5(b)
below; provided that directors or consultants who are not also Employees shall not be eligible to receive Incentive Stock Options. 
  

	 	(b)	Ten-Percent Stockholders. 

 A Participant who owns more
than ten percent (10%) of the total combined voting power of all classes of outstanding stock of the Corporation, its parent or any of its Subsidiaries shall not be eligible to receive an Incentive Stock Option unless (i) the Exercise
Price of the Shares subject to such Option is at least one hundred ten percent (110%) of the Fair Market Value of such Shares on the date of grant and (ii) in the case of an Incentive Stock Option, such Option by its terms is not
exercisable after the expiration of five (5) years from the date of grant. 
  

	 	(c)	Stock Ownership. 

 For purposes of Section 5(b) above,
in determining stock ownership, a Participant shall be considered as owning the stock owned, directly or indirectly, by or for his or her brothers and sisters (by whole or half blood), spouse, ancestors and lineal descendants. Stock owned, directly
or indirectly, by or for a corporation, partnership, estate or trust shall be considered as being owned proportionately by or for 

 
its shareholders, partners or beneficiaries. Stock with respect to which such Participant holds an Option or any other option if (as of the time the Option
or such other option is granted) the terms of such Option or other option provide that it will not be treated as an Incentive Stock Option, shall not be counted. 
  

	 	(d)	Outstanding Stock 

 For purposes of Section 5(b)
above, “outstanding stock” shall include all stock actually issued and outstanding immediately after the grant of the Option to the Participant . “Outstanding stock” shall not include shares authorized for issuance under
outstanding Options held by the Participant or by any other person. 
 6. STOCK. 
 The stock subject to Awards granted under the Plan shall be Shares of the Corporation’s authorized but unissued or reacquired Common Stock. The
aggregate number of Shares as to which Awards may be granted shall not exceed twelve million nine hundred thousand (12,900,000) (reflecting adjustment for the three-for-one stock split that occurred in 2000 and the amendments increasing the
number of Shares available for issuance under the Plan in 2001, 2002 and 2006). The number of Shares subject to Awards outstanding at any time shall not exceed the number of Shares remaining available for issuance under the Plan. In the event that
any outstanding Award for any reason expires or is forfeited or terminated, or Shares are reacquired by the Corporation pursuant to the terms of an Award Agreement, the Shares allocable to the Award or the Shares so reacquired may again be made
subject to an Award. In addition, shares of Common Stock that the Company retains from otherwise delivering pursuant to an Award either (i) as payment of the exercise price of an Award (such as in the case of an Option or an SAR), or
(ii) in order to satisfy withholding or employment taxes due upon the grant, exercise, vesting or distribution of an Award, shall again be available for additional Awards. Notwithstanding anything herein to the contrary, during the term of
the Plan no Person shall receive Awards under the Plan relating to in excess of 1,800,000 Shares (reflecting adjustment for the three-for-one stock split that occurred in 2000). The limitations established by this Section 6 shall be subject to
adjustment in the manner provided in Section 11 hereof upon the occurrence of an event specified therein. 
 7. TERMS AND CONDITIONS OF OPTIONS.

  

	 	(a)	Award Agreements. 

 Options shall be evidenced by written
Award Agreements in such form as the Administrator shall from time to time determine. Such agreements need not be identical but shall comply with and be subject to the terms and conditions set forth below. No Option shall be effective until the
applicable Award Agreement is executed by both parties thereto. 
  

	 	(b)	Participant’s Undertaking. 

 Each Participant shall
agree to remain in the employ or service of the Corporation or a Subsidiary and to render services for a period as shall be determined by the Administrator, from the date of the granting of the Option, but such agreement shall not impose upon the
Corporation or its Subsidiaries any obligation to retain the Participant in their employ or service for any period. 
  

	 	(c)	Number of Shares. 

 Each Option shall state the number of
Shares to which it pertains and shall provide for the adjustment thereof in accordance with the provisions of Section 12 hereof. 

	 	(d)	Exercise Price. 

 Each Option shall state the Exercise
Price. The Exercise Price shall not be less than the Fair Market Value on the date of grant and, in the case of an Incentive Stock Option granted to a Participant described in Section 5(b) hereof, shall not be less than one hundred ten percent
(110%) of the Fair Market Value on the date of grant. 
  

	 	(e)	Medium and Time of Payment. 

 The Purchase Price shall be
payable in full in United States dollars upon the exercise of the Option; provided, however, that if the applicable Award Agreement so provides, or the Administrator, in its sole discretion otherwise approves therefor, the Purchase Price may be paid
by the surrender of Shares in good form for transfer, owned by the person exercising the Option for at least six months (subject to the Administrator’s discretion to waive this six-month requirement) and having a Fair Market Value on the date
of exercise equal to the Purchase Price, or in any combination of cash and Shares, as long as the sum of the cash so paid and the Fair Market Value of the Shares so surrendered equals the Purchase Price. 
 Payment of any tax withholding requirements may be made, in the discretion of the Administrator, (i) in cash, (ii) by delivery of Shares
registered in the name of the Participant, or by the Corporation not issuing such number of Shares subject to the Option, having a Fair Market Value at the time of exercise equal to the amount to be withheld or (iii) any combination of
(i) and (ii) above. If the Corporation is required to register under Section 207.3 of Regulation G of the Board of Governors of the Federal Reserve System (Title 12 Code of Federal Regulations Part 207), then so long as such
registration is in effect, the credit extended by the Corporation to a Participant for the purpose of paying the Purchase Price shall conform to the requirements of such Regulation G. 
 Upon a duly made deferral election by a Participant eligible to participate under the Corporation’s Deferred Compensation Plan, Shares otherwise
issuable to the Participant upon the exercise of a Nonstatutory Stock Option and payment of the Purchase Price by the surrender of Shares (or by the payment of cash if an Award Agreement so provides or if the Administrator exercises its discretion
to accept cash) in accordance with the first paragraph of this Section 7(e), will not be delivered to the Participant. In lieu of delivery of such Shares, the Common Stock Account (as defined in the Corporation’s Deferred Compensation
Plan) of the Participant maintained pursuant to the Corporation’s Deferred Compensation Plan shall be credited with a number of stock units having a value, calculated pursuant to such plan, equal to the Option Profit associated with the
exercised Nonstatutory Stock Option. Such deferral of Option Profit under the Corporation’s Deferred Compensation Plan is available to Participants only if the Shares surrendered in payment of the Purchase Price upon the exercise of a
Nonstatutory Stock Option have been held by the Participant for at least six months (or by the payment of cash if an Award Agreement so provides or if the Administrator exercises its discretion to accept cash). 
  

	 	(f)	Term of Options. 

 Each Option shall state the time or
times when all or part thereof becomes exercisable. No Option shall be exercisable after the expiration of ten (10) years (or less, in the discretion of the Administrator) from the date it was granted, and no Incentive Stock Option granted to a
Participant described in Section 5(b) hereof shall be exercisable after the expiration of five (5) years (or less, in the discretion of the Administrator) from the date it was granted. 
  

	 	(g)	Cessation of Service (Except by Death, Disability or Retirement). 

 Except as otherwise provided in this Section 7, an Option may only be exercised by Participants who have remained continuously in service as an Employee, director or consultant with the 

 
Corporation or any Subsidiary since the date of grant of the Option. If a Participant ceases to be an Employee, director or consultant for any reason other
than his or her death, Disability or Retirement, such Participant shall have the right, subject to the restrictions referred to in Section 7(f) above, to exercise the Option at any time within three (3) months (or such shorter period as
the Administrator may determine) after cessation of service, but, except as otherwise provided in the applicable Award Agreement, only to the extent that, at the date of cessation of service, the Participant’s right to exercise such Option had
accrued pursuant to the terms of the applicable Award Agreement and had not previously been exercised. The foregoing notwithstanding, an Award Agreement may, in the sole discretion of the Administrator, but need not, provide that the Option shall
cease to be exercisable on the date of such cessation of service if such cessation arises by reason of termination for Cause or if the Participant following cessation becomes an employee, director or consultant of a person or entity that the
Administrator, in its sole discretion, determines is in direct competition with the Corporation or a Subsidiary. 
 For purposes of this
Section 7(g) the service relationship shall be treated as continuing intact while the Participant is on military leave, sick leave or other bona fide leave of absence (to be determined in the sole discretion of the Administrator). The foregoing
notwithstanding, service shall not be deemed to continue beyond the last day of the third (3rd) month after the Participant ceased active service, unless the Participant’s reemployment rights are guaranteed by statute or by contract.

  

	 	(h)	Death of Participant. 

 If a Participant dies while a
Participant, or after ceasing to be a Participant but during the period in which he or she could have exercised the Option under this Section 7, and has not fully exercised the Option, then the Option may be exercised in full, subject to the
restrictions referred to in Section 7(f) above, at any time within twelve (12) months (or such shorter period as the Administrator may determine) after the Participant’s death by the executor or administrator of his or her estate or
by any person or persons who have acquired the Option directly from the Participant by bequest or inheritance, but, except as otherwise provided in the applicable option agreement, only to the extent that, at the date or death, the
Participant’s right to exercise such Option had accrued and had not been forfeited pursuant to the terms of the applicable Award Agreement and had not previously been exercised. 
  

	 	(i)	Disability of Participant. 

 If a Participant ceases to be
an Employee, director or consultant by reason of Disability, such Participant shall have the right, subject to the restrictions referred to in Section 7(f) above, to exercise the Option at any time within twelve (12) months (or such
shorter period as the Administrator may determine) after such cessation of service, but, except as provided in the applicable Award Agreement, only to the extent that, at the date of such cessation of service, the Participant’s right to
exercise such Option had accrued pursuant to the terms of the applicable Award Agreement and had not previously been exercised. 
  

	 	(j)	Retirement of Participant. 

 If a Participant ceases to be
an Employee by reason of Retirement, such Participant shall have the right, subject to the restrictions referred to in Section 7(f) above, to exercise the Option at any time within three (3) months (or such longer or shorter period as the
Administrator may determine) after cessation of employment, but only to the extent that, at the date of cessation of employment, the Participant’s right to exercise such Option had accrued pursuant to the terms of the applicable option
agreement and had not previously been exercised. 

	 	(k)	Limitation on Incentive Stock Options 

 If the aggregate
Fair Market Value (determined as of the date an Option is granted) of the stock with respect to which Incentive Stock Options are exercisable for the first time by any Participant during any calendar year under this Plan and all other plans
maintained by the Corporation, its parent or its Subsidiaries, exceeds $100,000, the Option shall be treated as a Nonstatutory Stock Option with respect to the stock having an aggregate Fair Market Value exceeding $100,000. 
  

	 	(l)	Other Provisions. 

 The Award Agreements authorized under
the Plan may contain such other provisions not inconsistent with the terms of the Plan (including, without limitation, restrictions upon the exercise of the Option or the transfer of Shares of stock following exercise of the Option) as the
Administrator shall deem advisable. 
 8. RESTRICTED SHARE AND RSU AWARDS 
  

	 	(a)	Grants.  

 The Administrator shall have the
discretion to grant Restricted Shares to Participants, as well as to grant units (“RSUs”) relating to Shares that are distributed in unrestricted form after they have been earned (i.e., when the criteria for earning such shares have
been achieved). As promptly as practicable after a determination is made that an Award of Restricted Shares or RSUs is to be made, the Administrator shall notify the Participant in writing of the grant of the Award, the number of Shares covered by
the Award, the terms upon which the Shares subject to the Award may be earned. The date on which the Administrator so notifies the Participant shall be considered the date of grant of the Restricted Shares or RSUs. The Administrator shall maintain
records as to all grants of Restricted Shares and RSUs under the Plan. 
  

	 	(b)	Earning Shares. 

 Each Award Agreement for Restricted
Shares or RSUs shall state the time or times, and the conditions or circumstances under which, all or part of the Restricted Shares, or Shares subject to RSUs, shall be earned and become nonforfeitable by a Participant. 
  

	 	(c)	Accrual of Dividends. 

 Unless otherwise provided in an
Award Agreement, effective as of the record date for the payment thereof or, in lieu of such record date, effective on the date of payment, the Administrator shall credit to the Participant’s Restricted Share or RSU account under the Plan a
number of Restricted Shares or RSUs having a Fair Market Value, on that date, equal to the sum of any cash and stock dividends paid on Restricted Shares held in (or Shares subject to RSUs credited to) the Participant’s account on such date. The
Administrator shall hold each Participant’s Restricted Shares and Shares subject to RSUs until distribution is required pursuant to subsection (d) hereof. 
  

	 	(d)	Distribution Of Restricted Shares; Settlement of RSUs. 

 (1) Timing of Distributions; General Rule. Except as otherwise expressly stated in this Plan, the Administrator shall settle any Restricted Shares and any RSUs, including any attributable to accumulated cash or stock dividends thereon to
the Participant or his or her beneficiary, as the case may be, as soon as practicable after they have been earned (i.e., when the criteria for earning such shares have been achieved). No fractional shares shall be distributed. 

 (2) Form of Distribution. The Administrator shall distribute all Shares, together with any Shares
representing dividends, in the form of Common Stock. One Share shall be given for each Restricted Share or RSU earned. 
  

	 	(e)	Deferral Elections.  

 Upon a duly made deferral
election by a Participant eligible to participate under the Corporation’s Deferred Compensation Plan, Shares otherwise issuable to the Participant upon the vesting of a Restricted Share Award or RSU hereunder (or Performance Unit Award pursuant
to Section 9 hereof) will not be delivered to the Participant. In lieu of delivery of such Shares, the Common Stock Account (as defined in the Corporation’s Deferred Compensation Plan) of the Participant maintained pursuant to the
Corporation’s Deferred Compensation Plan shall be credited with a number of stock units having a value, calculated pursuant to such plan, equal to the Fair Market Value of the Restricted Shares or RSUs (or Performance Units) associated with the
Participant’s deferral election. 
 9. PERFORMANCE UNITS 
 (a) Performance Units. A Performance Unit is an Award denominated in cash, the amount of which may be based on the achievement of specific goals with respect to Corporation, Subsidiary or individual performance over a
specified period of time. The maximum amount of such compensation that may be paid to any one Participant with respect to any one Performance Period (hereinafter defined) shall be $3,400,000. Performance Units may be settled in Shares (based on
their Fair Market Value at the time of settlement, unless an Award Agreement provides otherwise) or cash or both, and may be awarded by the Administrator to Employees, directors or consultants to the Corporation or its Subsidiaries. 
 (b) Performance Compensation Awards. 
 (1)
The Administrator may, at the time of grant of a Performance Unit or Restricted Share Award, designate such Award as a “Performance Compensation Award” in order that such Award constitutes qualified performance-based compensation under
Code Section 162(m), in which event the Administrator shall have the power to grant such Awards upon terms and conditions that qualify such awards as “qualified performance-based compensation” within the meaning of Code
Section 162(m). With respect to each such Performance Compensation Award, the Administrator shall establish, in writing, a Performance Period, Performance Measure(s) (hereinafter defined), and Performance Formula(s) (hereinafter defined). Once
established for a Performance Period, such items shall not be amended or otherwise modified to the extent such amendment or modification would cause the compensation payable pursuant to the Award to fail to constitute qualified performance-based
compensation under Code Section 162(m). 
 (2) A Participant shall be eligible to receive payment in respect of a Performance
Compensation Award only to the extent that the Performance Measure(s) for such Award are achieved and the Performance Formula as applied against such Performance Measure(s) determines that all or some portion of such Participant’s Award has
been earned for the Performance Period. As soon as practicable after the close of each Performance Period, the Administrator shall review and certify in writing whether, and to what extent, the Performance Measure(s) for the Performance Period have
been achieved and, if so, determine and certify in writing the amount of the Performance Compensation Award to be paid to the Participant and, in so doing, may use negative discretion to decrease, but not increase, the amount of the Award otherwise
payable to the Participant based upon such performance. The maximum Performance Compensation Award for any one Participant for any one Performance Period shall be 130,000 performance Restricted Shares (or RSUs) or $3,400,000. 

 (c) Definitions. 
 (1) “Performance Formula” means, for a Performance Period, one or more objective formulas or standards established by the Administrator for purposes of determining whether or the extent to which an Award has
been earned based on the level of performance attained or to be attained with respect to one or more Performance Measure(s). Performance Formulas may vary from Performance Period to Performance Period and from Participant to Participant and may be
established on a stand-alone basis, in tandem or in the alternative. 
 (2) “Performance Measure” means one or more of the
following selected by the Administrator to measure Corporation, Subsidiary and/or business unit performance for a Performance Period, whether in absolute or relative terms (including, without limitation, terms relative to a peer group or index):
basic or diluted earnings per share; sales or revenue; earnings before interest and taxes (in total or on a per share basis); net income; returns on equity, assets, capital, revenue or similar measure; economic value added; working capital; total
shareholder return; and product development, product market share, research, licensing, litigation, human resources, information services, mergers, acquisitions, sales of assets or subsidiaries. Each such measure shall be to the extent applicable,
determined in accordance with generally accepted accounting principles as consistently applied by the Corporation (or such other standard applied by the Administrator) and, if so determined by the Administrator, and in the case of a Performance
Compensation Award, to the extent permitted under Code Section 162(m), adjusted to omit the effects of extraordinary items, gain or loss on the disposal of a business segment, unusual or infrequently occurring events and transactions and
cumulative effects of changes in accounting principles. Performance Measures may vary from Performance Period to Performance Period and from Participant to Participant and may be established on a stand-alone basis, in tandem or in the alternative.

 (3) “Performance Period” means one or more periods of time (of not less than one fiscal year of the Corporation), as the
Administrator may designate, over which the attainment of one or more Performance Measure(s) will be measured for the purpose of determining a Participant’s rights in respect of an Award. 
 10. SHARE APPRECIATION RIGHTS (SARs) 
 (a) Grants. The
Administrator may in its discretion grant Share Appreciation Rights to any Eligible Person, in any of the following forms: 
 (1) SARs
related to Options. The Administrator may grant SARs either concurrently with the grant of an Option or with respect to an outstanding Option, in which case the SAR shall extend to all or a portion of the Shares covered by the related Option. An SAR
shall entitle the Participant who holds the related Option, upon exercise of the SAR and surrender of the related Option, or portion thereof, to the extent the SAR and related Option each were previously unexercised, to receive payment of an amount
determined pursuant to Section 10(e) below. Any SAR granted in connection with an ISO will contain such terms as may be required to comply with the provisions of Section 422 of the Code and the regulations promulgated thereunder.

 (2) SARs Independent of Options. The Administrator may grant SARs which are independent of any Option subject to such conditions that may
be based on the achievement of specific goals with respect to the Corporation, a Subsidiary or individual performance over a specified period of time as the Administrator may in its discretion determine, which conditions will be set forth in the
applicable Award Agreement. 

 (3) Limited SARs. The Administrator may grant SARs exercisable only upon or in respect of a Change in
Control or any other specified event, including those that are performance-based, and such limited SARs may relate to or operate in tandem or combination with or substitution for Options or other SARs, or on a stand-alone basis, and may be payable
in cash or Shares based on the spread between the exercise price of the SAR, and (A) a price based upon or equal to the Fair Market Value of the Shares during a specified period, at a specified time within a specified period before, after or
including the date of such event, or (B) a price related to consideration payable to Company’s stockholders generally in connection with the event. 
 (b) Exercise Price. The per Share exercise price of an SAR shall be determined in the sole discretion of the Administrator, shall be set forth in the applicable Award Agreement, and shall be no less than 100% of the
Fair Market Value of one Share. The exercise price of an SAR related to an Option shall be the same as the exercise price of the related Option. The exercise price of an SAR shall be subject to the special rules on pricing contained in
Sections 5(b) and 7(d) hereof. 
 (c) Exercise of SARs. Unless the Award Agreement otherwise provides, an SAR related to an Option will
be exercisable at such time or times, and to the extent, that the related Option will be exercisable; provided that the Award Agreement shall not, without the approval of the stockholders of the Company, provide for a vesting period for the exercise
of the SAR that is more favorable to the Participant than the exercise period for the related Option. An SAR may not have a term exceeding ten years from its Grant Date. An SAR granted independently of any other Award will be exercisable pursuant to
the terms of the Award Agreement, but shall not, without the approval of the stockholders of the Company, provide for a vesting period for the exercise of the SAR that is more favorable to the Participant than the exercise period for the related
Option. Whether an SAR is related to an Option or is granted independently, the SAR may only be exercised when the Fair Market Value of the Shares underlying the SAR exceeds the exercise price of the SAR. 
 (d) Effect on Available Shares. To the extent than an SAR is exercised, only the actual number of delivered shares (if any) will be charged against the
maximum number of shares that may be delivered pursuant to Awards under this Plan. The number of shares subject to the SAR and any related Option of the Participant will, however, be reduced by the number of underlying shares as to which the
exercise relates, unless the Award Agreement otherwise provides. 
 (e) Payment. Upon exercise of an SAR related to an Option and the
attendant surrender of an exercisable portion of any related Award, the Participant will be entitled to receive payment of an amount determined by multiplying – 
 (1) the excess of the Fair Market Value of a Share on the date of exercise of the SAR over the exercise price per Share of the SAR, by

 (2) the number of Shares with respect to which the SAR has been exercised. 
 Notwithstanding the foregoing, an SAR granted independently of an Option (i) may limit the amount payable to the Participant to a percentage,
specified in the Award Agreement but not exceeding one-hundred percent (100%), of the amount determined pursuant to the preceding sentence, and (ii) shall be subject to any payment or other restrictions that the Administrator may at any time
impose in its discretion, including restrictions intended to conform the SARs with Section 409A of the Code. 
 (f) Form and Terms of
Payment. Subject to Applicable Law, the Administrator may, in its sole discretion, settle the amount determined under Section 10(e) above solely in cash, solely in Shares (valued at their Fair Market Value on the date of exercise of the
SAR), or partly in cash and partly in 

 
Shares. In any event, cash shall be paid in lieu of fractional Shares. Absent a contrary determination by the Administrator, all SARs shall be settled in
Shares as soon as practicable after exercise. Notwithstanding the foregoing, the Administrator may, in an Award Agreement, determine the maximum amount of cash or Shares or combination thereof that may be delivered upon exercise of an SAR.

 (g) Termination of Employment or Consulting Relationship. The Administrator shall establish and set forth in the applicable Award
Agreement the terms and conditions on which an SAR shall remain exercisable, if at all, following termination of a Participant’s Continuous Service. The provisions of Section 7(g) above shall apply to the extent an Award Agreement does not
specify the terms and conditions upon which an SAR shall terminate when there is a termination of a Participant’s Continuous Service. 
 11. TERM OF
PLAN. 
 Awards may be granted pursuant to the Plan until the expiration of the Plan on April 29, 2009. 
 12. RECAPITALIZATIONS; CHANGE OF CONTROL. 
  

	 	(a)	Adjustments in Respect of Recapitalizations. 

 The number
of Shares covered by the Plan as provided in Section 6 hereof, the number of Shares covered by each outstanding Award and the Exercise Price of Options shall be proportionately adjusted for any increase or decrease in the number of issued
Shares resulting from a subdivision or consolidation of Shares or a stock split or the payment of a stock dividend (but only of Common Stock) or any other increase or decrease in the number of issued Shares effected without receipt of consideration
by the Corporation. 
 If the Corporation shall merge with another corporation and the Corporation is the surviving corporation in such
merger and under the terms of such merger the shares of Common Stock outstanding immediately prior to the merger remain outstanding and unchanged, each outstanding Award shall continue to apply to the Shares subject thereto and shall also pertain
and apply to any additional securities and other property, if any, to which a holder of the number of Shares subject to the Award would have been entitled as a result of the merger. If the Corporation sells all, or substantially all, of its assets,
or the Corporation merges (other than a merger of the type described in the immediately preceding sentence) or consolidates with another corporation, this Plan and each Award shall terminate; provided that in such event (i) each Participant to
whom no replacement Award has been tendered by the surviving or acquiring corporation (or the parent corporation of the surviving or acquiring corporation) in accordance with all of the terms of clause (ii) or (iii) immediately below,
shall receive immediately before the effective date of such sale, merger or consolidation, unrestricted Shares equal to the number of Restricted Shares (or Shares subject to RSUs) and the value of any Performance Units to which the Participant is
then entitled (regardless of any vesting condition), and shall have the right, for a period of at least thirty days, until five days before the effective date of such sale, merger or consolidation, to exercise, in whole or in part (in the discretion
of the Participant), any unexpired Option or Options or SARS issued to him or her, without regard to the installment or vesting provisions of any Award Agreement, or (ii) in its sole and absolute discretion, the surviving or acquiring
corporation (or the parent corporation of the surviving or acquiring corporation) may, but shall not be obligated to, (I) tender to all Participants with then Restricted Shares or RSUs, an award of restricted shares (or RSUs, as the case may
be) of the surviving or acquiring corporation (or the parent corporation of the surviving or acquiring corporation), tender to all Participants with then Performance Units, an award of performance units of the surviving or acquiring corporation (or
the parent corporation of the surviving or acquiring corporation), and tender to Participants with outstanding Options or SARS under the Plan an option or options to purchase shares of the surviving or acquiring corporation (or of the parent
corporation of the surviving or acquiring corporation), in which each new award or awards 

 
contain such terms and provisions as shall be required substantially to preserve the rights and benefits of all Awards then held by such Participants or,
(II) permit Participants to receive unrestricted Shares with respect to any Restricted Shares or Shares subject to RSUs (regardless of any vesting condition) immediately before the effective date of the transaction, permit Participants to receive
cash with respect to value of any Performance Units (regardless of any vesting condition) immediately before the effective date of the transaction, honor deferral elections that Participants make pursuant to Section 8(e), and grant the choice
to all Participants with then outstanding Options or SARS of (A) exercising the Options or SAR in full as described in clause (i) above or (B) receiving a replacement Option as set forth in clause (ii)(I). A dissolution or liquidation
of the Corporation, other than a dissolution or liquidation immediately following a sale of all or substantially all of the assets of the Corporation, which shall be governed by the immediately preceding sentence, shall cause each Award to
terminate. In the event a Participant receives any unrestricted Shares in satisfaction of Restricted Shares or RSUs, any payment in satisfaction of Performance Units, or exercises any unexpired Option or Options or SAR prior to the effectiveness of
a sale of all or substantially all of the Corporation’s assets or a merger or consolidation of the Corporation with another corporation in accordance with clause (i) of this Section 12, such receipt of unrestricted Shares, such
payment, or exercise of any Option or Options or SAR shall be subject to the consummation of such sale, merger or consolidation. If such sale, merger or consolidation is not consummated, any otherwise unearned Restricted Shares or Shares subject to
RSUs shall be deemed not to have been distributed to the Participant, any payment made to satisfy Performance Units shall be returned to the Corporation, and any otherwise unexpired Option or Options or SAR shall be deemed to have not been
exercised, and the Participant and the Corporation shall take all steps necessary to achieve this effect including, without limitation, the Participant delivering to the Corporation the stock certificate representing the Shares issued with respect
to Restricted Shares or RSUs, the return to the Corporation of any payments made to the Participant, or upon the exercise of the Option or SAR, endorsed in favor of the Corporation, and the Corporation returning to the Participant the consideration
representing the Exercise Price paid by the Participant upon the exercise of the Option or SAR. 
 To the extent that the foregoing
adjustments relate to securities of the Corporation, such adjustments shall be made by the Administrator, whose determination shall be conclusive and binding on all persons. 
 Except as expressly provided in this Section 12, the Participant shall have no rights by reason of any subdivision or consolidation of shares of
stock of any class, the payment of any stock dividend or any other increase or decrease in the number of shares of stock of any class or by reason of any dissolution, liquidation, merger or consolidation or spin-off of assets or stock of another
corporation, and any issue by the Corporation of shares of stock of any class, or securities convertible into shares of stock of any class, shall not affect, and no adjustment by reason thereof shall be made with respect to, the number or Exercise
Price of Shares subject to an Option or the number or type of Shares subject to an Award of Restricted Shares or RSUs. 
 The grant of an
Award pursuant to the Plan shall not affect in any way the right or power of the Corporation to make adjustments, reclassifications, reorganizations or changes of its capital or business structure, to merge or consolidate or to dissolve, liquidate,
sell or transfer all or any part of its business or assets. 
  

	 	(b)	Acceleration under Certain Circumstances Following a Change of Control. 

 Notwithstanding any other provision of the Plan to the contrary and except as otherwise expressly provided in the applicable Award Agreement, the restrictions relating to any Restricted Shares or Shares subject to
RSUs, the vesting of any Performance Units, the vesting or similar installment provisions relating to the exercisability of any Option or SAR, and the restrictions, vesting or installment provisions relating to any replacement award tendered to a
Participant pursuant to or as a result of, or relating to, a transaction described in the second paragraph of Section 12(a) hereof shall be waived or accelerated, as the 

 
case may be, and the Participant shall receive unrestricted Shares with respect to any Restricted Shares or RSUs, a payment with respect to the value of any
Performance Units, or a similar replacement award, and shall have the right, for a period of at least thirty days, to exercise such an Option or SAR or replacement option in the event the Participant’s employment with or services for the
Corporation should terminate within two years following a Change of Control, unless such employment or services are terminated by the Corporation for Cause or by the Participant voluntarily without Good Reason, or such employment or services are
terminated due to the death or Disability of the Participant. Notwithstanding the foregoing, no Incentive Stock Option shall become exercisable pursuant to the foregoing without the Participant’s consent, if the result would be to cause such
option not to be treated as an Incentive Stock Option. 
 13. RIGHTS AS A STOCKHOLDER; NONTRANSFERABILITY. 
 (a) A Participant or a transferee of an Award shall have no rights as a stockholder with respect to any Shares covered by such Award until the date of the
issuance of a stock certificate to such Participant or transferee for such Shares. No adjustments shall be made for dividends (ordinary or extraordinary, whether in cash, securities or other property) or distributions or other rights for which the
record date is prior to the date such stock certificate is issued, except as provided in Section 8(c) or Section 11 hereof. 
 (b)
Awards are nontransferable except as provided in this paragraph and as the Administrator may otherwise provide. Awards may be transferred by will or by the laws of descent and distribution. Unless otherwise provided in an Award Agreement, a
Participant may give an Award that is not an Incentive Stock Option to an immediate family member, to a partnership or trust solely benefiting the Participant or immediate family members, or to an inter vivos trust or testamentary trust from
which the Award (or the Award proceeds) will be transferred after the Participant’s death. An immediate family member is a Participant’s natural or adopted child, stepchild, grandchild, parent, stepparent, grandparent, spouse, sibling,
mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law. A transfer shall not relieve a Participant from his or her obligations under this Plan or the applicable Award Agreement with respect to the transferred
Award or Award proceeds. 
 14. AGREEMENT BY PARTICIPANT REGARDING WITHHOLDING TAXES 
 (a) No later than the date of exercise of any Option, the distribution of Shares to a Participant pursuant to a Restricted Share Award, or the payment of
any Performance Units, the Participant shall pay to the Corporation or make arrangements satisfactory to the Administrator regarding payment of any federal, state or local taxes of any kind required by law to be withheld, and may satisfy minimum
withholding consequences through the surrender of shares subject to the Award; and 
 (b) The Corporation shall, to the extent permitted or
required by law, have the right to deduct from any payment of any kind otherwise due to the Participant any federal, state or local taxes of any kind required by law to be withheld with respect to an Award. 
 15. SECURITIES LAW REQUIREMENTS. 
  

	 	(a)	Legality of Issuance. 

 No Shares shall be issued pursuant
to any Award unless and until the Corporation has determined that: 
  

	 	1.	it and the Participant have taken all actions required to register the offer and sale of the Shares under the Act, or to perfect an exemption from the registration requirements
thereof; 

	 	2.	any applicable listing requirement of any stock exchange on which the Common Stock is listed has been satisfied; and 

  

	 	3.	any other applicable provision of state or Federal law has been satisfied. 

  

	 	(b)	Restrictions on Transfer; Representations of Participant; Legends. 

 Regardless of whether the offering and sale of Shares under the Plan has been registered under the Act or has been registered or qualified under the securities laws of any state, the Corporation may impose restrictions upon the sale, pledge
or other transfer of such Shares (including the placement of appropriate legends on stock certificates) if, in the judgment of the Corporation and its counsel, such restrictions are necessary or desirable in order to achieve compliance with the
provisions of the Act, the securities laws of any state or any other law. In the event that the sale of Shares under the Plan is not registered under the Act but an exemption is available which requires an investment representation or other
representation, each Participant shall be required to represent that any Shares being acquired by the Participant are being acquired for investment, and not with a view to the sale or distribution thereof, and to make such other representations as
are deemed necessary or appropriate by the Corporation and its counsel. Stock certificates evidencing Shares acquired under the Plan pursuant to an unregistered transaction shall bear the following restrictive legend (or similar legend in the
discretion of the Administrator) and such other restrictive legends as are required or deemed advisable under the provisions of any applicable law: 
 “THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933. THESE SECURITIES HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT WITH A VIEW TO DISTRIBUTION AND MAY NOT BE OFFERED FOR SALE, SOLD,
PLEDGED OR OTHERWISE TRANSFERRED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT FOR SUCH SECURITIES UNDER THE SECURITIES ACT OF 1933 OR AN OPINION OF COUNSEL REASONABLY SATISFACTORY IN FORM AND CONTENT TO THE ISSUER THAT SUCH REGISTRATION IS
NOT REQUIRED UNDER SUCH ACT.” 
 Any determination by the Corporation and its counsel in connection with any of the matters set forth in
this Section 13 shall be conclusive and binding on all persons. 
  

	 	(c)	Registration or Qualification of Securities. 

 The
Corporation may, but shall not be obligated to, register or qualify the sale of Shares under the Act or any other applicable law. The Corporation shall not be obligated to take any affirmative action in order to cause the sale of Shares under the
Plan to comply with any law. 
  

	 	(d)	Exchange of Certificates. 

 If, in the opinion of the
Corporation and its counsel, any legend placed on a stock certificate representing Shares sold under the Plan is no longer required, the holder of such certificate shall be entitled to exchange such certificate for a certificate representing the
same number of Shares but without such legend. 
  

	 	(e)	Other Jurisdictions. 

 To facilitate the making of any
grant of an Award under this Plan, the Committee may provide for such special terms for Awards to Participants who are foreign nationals or who are employed 

 
by the Corporation or any Subsidiary outside of the United States of America as the Committee may consider necessary or appropriate to accommodate
differences in local law, tax policy or custom. The Corporation may adopt rules and procedures relating to the operation and administration of this Plan to accommodate the specific requirements of local laws and procedures of particular countries.
Without limiting the foregoing, the Corporation is specifically authorized to adopt rules and procedures regarding the conversion of local currency, taxes, withholding procedures and handling of stock certificates which vary with the customs and
requirements of particular countries. The Corporation may adopt sub-plans and establish escrow accounts and trusts as may be appropriate or applicable to particular locations and countries. 
 16. AMENDMENT OF THE PLAN; MODIFICATION OF AWARDS. 
 The
Board may from time to time, with respect to any Shares at the time not subject to Awards, suspend or discontinue the Plan or revise or amend it in any respect whatsoever, except that, without the approval of the Corporation’s stockholders, no
such revision or amendment shall: 
 (a) Increase the number of Shares which may be issued under the Plan; 
 (b) Change the designation in Section 5 hereof with respect to the classes of persons eligible to receive Options; or 
 (c) Modify the Plan such that it fails to meet the requirements of Rule 16b-3 of the Securities and Exchange Commission for the exemption of the
acquisition, cancellation, expiration or surrender of Options from the operation of Section 16(b) of the Exchange Act. 
 Within the limitations of the
Plan, the Administrator may modify any Award, accelerate the vesting of any Restricted Share Award or the rate at which an Option or SAR may be exercised, or extend or renew outstanding Options. The foregoing notwithstanding, no modification of an
Award shall, without the consent of the Participant, alter or impair any rights or obligations under any Award previously granted. 
 17. APPLICATION OF
FUNDS. 
 The proceeds received by the Corporation from the sale of Common Stock pursuant to the exercise of an Option will be used for
general corporate purposes. 
 18. APPROVAL OF STOCKHOLDERS. 
 The adoption by the Board on June 22, 2006 of the increase by 3 million in the number of Shares as to which Awards may be granted under this Plan is subject to approval by the affirmative vote of the holders
of a majority of the outstanding shares present and entitled to vote at the first annual meeting of stockholders of the Corporation following the adoption of such increase. 
 19. EXECUTION. 
 To record the adoption of this amendment and restatement of the Plan by the Board as of
June 22, 2006, the Corporation has caused its authorized officers to affix the corporate name and seal hereto. 

			
	CATALINA MARKETING CORPORATION
		
	By:	 	 /s/ L. Dick Buell

		 	L. Dick Buell, Chief Executive Officer
		
	By:	 	 /s/ Barry A. Brooks

		 	Barry A. Brooks, Secretary

 [Seal]Severance Agreement - L Dick Buell

 EXHIBIT 10.17 
 SEVERANCE AGREEMENT 
 This SEVERANCE AGREEMENT (“Agreement”) is made on
October 1, 2006 (the “Effective Date”), between Catalina Marketing Corporation (“Catalina”) and L. Dick Buell (“you”). When this Agreement refers to your employment with or obligations to
Catalina, that reference means not only Catalina but also its subsidiaries, affiliates, predecessors and successors (the “Group”). 
 WHEREAS, you are Catalina’s Chief Executive Officer; 
 WHEREAS, Catalina recognizes your contributions to the company,
encourages your continued excellent performance for Catalina and its subsidiaries, and wishes to give you the opportunity to obtain severance if your employment terminates under the conditions described below; and 
 WHEREAS, for the same reasons, Catalina is providing you with additional benefits under a Change of Control Agreement with you on this same date (the
“Change of Control Agreement”); 
 NOW THEREFORE, in consideration of the attached mutual agreements and the Change of
Control Agreement, we agree as follows: 
 1. Term of this Agreement. This Agreement begins on the Effective Date and ends on
October 1, 2011, unless your employment with Catalina terminates earlier under Section 3. 
 2. At Will Employment. Because
you are an “at will” employee with Catalina, either you or Catalina may end your employment at any time and for any reason with or without notice. This Agreement does not change your status as an “at will” employee or affect your
right or Catalina’s right to terminate your employment with or without cause, reason or notice. 
  

	 	3.	Severance 

 (a) Rights and Duties. If
Catalina terminates your employment, you are entitled to the amounts and benefits shown in the applicable box of the following table, subject to the balance of this Section 3. You and Catalina will then have no further obligations to each
other, except those provided by the Company’s by-laws and insurance policies, your obligations under Section 4, your obligations under the Employee Confidentiality Agreement dated April 5, 2004 you signed, our agreements regarding
arbitration of disputes under Section 6, or as otherwise explained in any written agreement you later sign with Catalina, such as a general release in the form attached as Exhibit A (the “General Release Agreement”), and by
law. Catalina will not reduce your severance benefits by any other compensation you earn from another activity during the Severance period so long as you do not violate any of the provisions of Section 4. 
  

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	IF YOU RESIGN OR IF
CATALINA TERMINATES
YOU FOR CAUSE	  	Catalina will pay or provide you, when due, (1) any unpaid base salary, expense reimbursements, and vacation days earned before termination of employment, (2) any earned and unpaid
balance of any bonus for the fiscal year before the one in which the termination occurred, and (3) other unpaid vested amounts or benefits under Catalina compensation, incentive and benefit plans. Except as described in Section 16, those
payments will be made in accordance with Catalina’s customary payment practices.
		
	IF CATALINA
TERMINATES YOU
OTHER THAN FOR
CAUSE, DISABILITY OR
DEATH	  	Catalina will pay you all the benefits in the top box above AND, in exchange for and when you sign the General Release Agreement, Catalina will pay an amount equal to a prorated bonus at the
“cut in” level (that is, currently, 50% of the target bonus) for the portion of the fiscal year prior to the effective date of your termination (the “Prorated Cut-In Bonus”) and Catalina will continue to pay you your base
salary for 78 weeks after the effective date of your termination (the “Severance Period”). Also, in the event that Catalina achieves or exceeds the targets established for the purposes of the payment of target bonus for the bonus
program relating to the fiscal year during which the termination of your employment becomes effective, Catalina will pay you an additional amount equal to the difference between a prorated amount of 100% of your target bonus for such year (for the
portion of the fiscal year prior to the effective date of your termination) and your Cut-In Bonus. Such additional amount will be paid within 15 business days following determination by the Compensation Committee of the Board (defined below) to the
effect that Catalina has achieved or exceeded such targets. In addition, Catalina will pay the premiums for you to continue your group health insurance coverage (as provided to employees generally from time to time) under COBRA, at active employee
contribution rates, during the Severance Period (or until you earlier obtain comparable coverage under another plan). You agree that Catalina has given you a copy of its current policy. Catalina will also provide senior executive level career
transition assistance at its expense for a period of 12 months, beginning on any date that you select within 3 months following the effective date of your termination, by an outplacement firm of your choice and acceptable to Catalina. If you accept
new employment before such 12 months are up, Catalina will no longer pay for any outplacement services.
		
	IF YOU DIE OR BECOME
DISABLED	  	Catalina will pay you all the benefits in the top box above AND, in addition, Catalina will pay a prorated bonus at target for the fiscal year during which termination
occurred.

  

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 (b) Termination for Cause. Catalina may terminate your employment for Cause at any time if you
engage in any of the “Cause” activities below. However, if, in Catalina’s reasonable judgment, your misconduct can be cured, Catalina will give you written notice so that you will have an opportunity to cure the misconduct. If you do
not do so within ten (10) business days, then you may be terminated for Cause. 
 You can be terminated for “Cause” if you:

  

	 	(i)	engage in willful, intentional, reckless, or grossly negligent misconduct the purpose or effect of which is to materially and adversely affect any member of the Group;

  

	 	(ii)	falsify any work, personnel or company records; 

  

	 	(iii)	knowingly and without authorization take company funds or property or make unauthorized charges against any of the Group’s accounts; 

  

	 	(iv)	repeatedly refuse to perform your duties; 

  

	 	(v)	materially breach any of your obligations under this Agreement, the Change of Control Agreement or Catalina’s Code of Business Conduct & Ethics except because of a
physical or mental illness, injury or condition; 

  

	 	(vi)	are convicted of, or you enter a plea of guilty or no contest to, a felony involving moral turpitude or materially violate any federal or state securities law;

  

	 	(vii)	repeatedly and excessively use of alcohol or illegal drugs after Catalina’s Board of Directors (the “Board”) has warned you that your employment would be terminated
if you continued such use; or 

  

	 	(viii)	engage in any other willful, intentional, reckless or grossly negligent misconduct or gross insubordination which impacts your ability to effectively perform your duties or harms
the Group in a material way. 

 In considering whether to terminate you for Cause, the Board, or a person or committee
designated by the Board, may exercise its discretion to conduct factual investigations and to interview you or other individuals that it determines to be appropriate under the circumstances. 
 (c) Termination for Disability. Except as prohibited by law, Catalina may terminate your employment as a result of Disability, or may transfer you
to inactive employment 

  

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status, which has the same effect. “Disability” means a physical or mental illness, injury or condition that prevents you from performing
any or all of the essential functions of your job duties for at least 90 consecutive calendar days, or for a least 120 calendar days, whether or not consecutive, in any 365 calendar day period, as determined by a licensed physician reasonably
satisfactory to Catalina and you. The Board’s determination that you have a Disability will be final and binding for purposes of determining our respective rights and obligations under this Agreement. 
 (d) Discharge Other Than for Cause or Disability. As explained in Section 2, Catalina may terminate your employment at any time for any
reason, and without advance notice. If Catalina terminates you without Cause, you will receive the special benefits provided for in “If Catalina Terminates You Other Than For Cause, Disability or Death” only when you sign a General Release
Agreement (Exhibit A) and the release becomes effective. 
 (e) Death. If you die while employed under this Agreement, Catalina will
make the payments as provided in “If You Die or Become Disabled” in Section 3(a). 
 (f) Disputes Under this Section.
The Board’s determination that Catalina had “Cause” for your termination is final and binding. Except as expressly provided elsewhere in this Agreement, all other disputes under the Agreement, including disputes relating to this
Section 3, will be resolved by arbitration under Section 6. 
 (g) No Reduction in Base Compensation. Catalina will not
reduce your base salary without your approval. If Catalina breaks this promise, you may resign with good reason and will receive the same severance benefits as if you were discharged other than for Cause. 
  

	 	4.	Your Covenants 

 (a) Confidential
Information. During your employment, you will have access to confidential information (whether or not identified as confidential, and whether or not in writing) of or relating to Catalina or other member of the Group (and its or their businesses
and products) which may be useful to, or have commercial or economic value to, Catalina or other members of the Group (“Confidential Information”). Confidential Information includes, but is not limited to, such things as trade
secrets, know-how, negative know-how, formulas, compilations, programs, devices, methods, techniques, customer lists, pricing schedules, budgets, forecasts, financial information, processes, discoveries and inventions (including, without limitation,
inventions and all data and information relating thereto), marketing information, financial information, business plans and strategies, information regarding manufacturer and retail customers and suppliers, and any other data or information which
may be useful to, or have actual or potential commercial or economic value to, Catalina or other members of the Group. Confidential Information includes information in all media including information that is communicated orally, in writing or
electronically, or that is stored electronically. Confidential Information does not include any information which Catalina has deliberately and publicly disclosed without restriction, or which third parties have developed independently without
breaching any obligations to Catalina. 
  

 - 4 - 

 (b) Promise Not to Disclose. You agree that, during and after your employment with Catalina, all
Confidential Information is the sole property of Catalina and other members of the Group, and you will not disclose any Confidential Information to any other person or use any Confidential Information for any purpose, and will otherwise keep all
Confidential Information in the strictest confidence, except only as necessary in performing your duties as an employee of Catalina or pursuant to legal process. If you become aware that you are or may be required to disclose any Confidential
Information by legal process (for example, a subpoena to testify or produce documents), you agree to give immediate notice to Catalina of the request for disclosure and to cooperate with Catalina to contest the disclosure (if so elected by Catalina)
and, if possible, obtain confidential treatment for any Confidential Information which is disclosed. 
 (c) Third Party Information.
Catalina has obligations of confidentiality and restrictions on the use of confidential information it receives from others (“Third Party Information”). Therefore, you agree that, while you work for Catalina, and thereafter, except
as required for your duties for Catalina, you will not disclose any Third Party Information to anyone or use any Third Party Information for any purpose, and will keep all Third Party Information in the strictest confidence and treat Third Party
Information as Confidential Information. 
 (d) Promise Not to Solicit. Your position exposes you to Confidential Information
regarding customers, clients and other business associates of Catalina and enables you to learn how best to serve them and to form, develop, and maintain business relationships with Catalina employees, consultants, customers and vendors, and to
develop and maintain customer goodwill. You agree that all the Confidential Information, relationships and goodwill are the property of Catalina. You further agree that, while employed with Catalina and for eighteen (18) months after your
employment ends for any reason (together, the “Restricted Period”) you (i) will not contact, encourage or solicit any employee or consultant of Catalina who was an employee or consultant on or before the termination of your
employment to leave Catalina or to perform services for any other person, entity or company (however, in the case of a consulting firm engaged by Catalina which does not provide to Catalina the services of one or more individuals on substantially a
full time or exclusive basis, such restriction shall be only to the extent its services would be in connection with any products or services that compete with products or services offered by Catalina); and (ii) will not contact, solicit or have
any communications with any client of Catalina or any retailer with whom you dealt during the last eighteen (18) months of your employment with Catalina, in connection with any products or services that compete with products or services offered
by Catalina. 
 (e) Promise Not to Engage in Certain Activities. You agree that during the Restricted Period, you will not, without
the prior written consent of Catalina, accept any employment; provide any services, advice or information; assist or engage in any activity (as an employee, consultant or in any other capacity, whether paid or unpaid) with; or own any part of or
become involved in a joint venture with, any entity or individual in the business, directly or indirectly, for profit or not, which engages in an activity which is in competition with Catalina or any member of the Group. For the purposes hereof,
competition shall be determined by referring to the nature of the Group’s business or prospective business as specified in Catalina’s most current SEC filings and employee distributed press releases (collectively, “Competing
Businesses”). The parties agree that, based on the foregoing but subject to the balance of this 

  

 - 5 - 

 
paragraph, Competing Businesses are limited to those described in Schedule 1 hereto as amended from time to time as herein provided. The Board of Directors
of Catalina, no more frequently than every 24 months, may make a good faith determination that additional entities constitute Competing Businesses. Catalina promptly shall notify you of any such determination and the identity of such additional
entities. Thirty (30) days thereafter, unless you notify Catalina of your objection, such entities shall be added to Schedule 1. If you object to the addition of any entity to Schedule 1, this Agreement and the Change of Control Agreement shall
terminate upon the date of your notice to Catalina except that your covenants under this Section 4 shall survive (as they existed prior to the addition of such entity), together with any other provisions of this Agreement necessary to interpret
or enforce this Section 4. Because Catalina’s services and customer base are nationwide in scope and are being expanded outside the United States, this paragraph’s restrictions apply to any state of the United States and any other
country throughout the world in which Catalina is doing, or has active plans to do, business on the date of termination. To assure compliance with this provision during the Restricted Period, you agree to inform the Chief Executive Officer of
Catalina at least two weeks before you begin any business affiliation, employment or consulting engagement with any entity listed or described on Schedule 1 as amended from time to time. 
 (f) Promise Not to Disparage. You agree that, during the Restricted Period, you will not take any action or make any written or oral statements
which are intended to, or in effect, criticize, denigrate or disparage the goodwill, business, services or reputation of Catalina or any Group member, or any of their stockholders, officers, directors, affiliates or advisors. When your employment
ends for any reason, Catalina will tell its officers and directors not to make any false statements about you. 
 (g) Certain Obligations
Upon Termination of Employment. When your employment ends for any reason, you agree to immediately deliver to Catalina all documents, including, but not limited to, data, drawings, customer lists, pricing schedules, budgets, forecasts, financial
information, manuals, letters, notes, reports, and copies, computer or other security passwords, and other materials that came into your possession through your association with Catalina. 
 (h) Acknowledgement Regarding Covenants. You agree that your promises and agreements in this Section 4 are reasonable and necessary to
protect Catalina’s interests and are reasonably limited in time, scope and area. Given your position and the information you now have and will have regarding Catalina, and the business relationships and goodwill which you will be responsible
for developing on behalf of Catalina, you agree that Catalina will be greatly damaged if you violate these promises and agreements. If you do breach this Section 4, you agree that Catalina will be entitled (in addition to any other remedy it
may have) to (i) a decree or order for specific performance of the promise or covenant. and (ii) an injunction restraining the violation or threatened violation of the promise or covenant. In addition (and without affecting any of
Catalina’s other remedies), since any violation of Section 4 will be contrary to Catalina’s interests and by your violation you will no longer be acting in accordance with the long term interests of Catalina, if you do breach
Section 4 you agree to give up any future payments or benefits you otherwise may have under this Agreement and also to reimburse Catalina for all payments or benefits provided to you under this Agreement (other than those constituting earned
wages under applicable law). 
  

 - 6 - 

 5. Options and Other Equity Programs. This Agreement does not change or affect your rights or
obligations under any stock option or other equity program in which you participate during your employment. Your rights and obligations under any stock option, stock grant or other equity program continue to be governed only by the terms of those
options, grants or programs. This Agreement, however, will be construed in unison with the Change of Control Agreement as stated in that agreement. 
 6. Arbitration of Disputes. Except as stated in Section 3(f), and except for Catalina’s right to seek relief in court under Section 4, and except as prohibited by law, all disputes between Catalina and you will be
resolved by arbitration under the Arbitration Agreement attached as Exhibit B. This Section 6 remains in effect after the termination of this Agreement forever. 
 7. Notice. Any written notice required to be given by one party to the other party hereunder is effective if mailed by certified or registered mail: 
  

							
	 To Catalina:
	  	Catalina Marketing Corporation	  		  	
		  	200 Carillon Parkway	  		  	
		  	St. Petersburg, Florida 33716	  		  	
		  	Attn: Chief Executive Officer	  		  	
			
	 To you:
	  	Your address in Catalina’s payroll records or another address as may be stated in a notice given to Catalina with reference to this Section 7.	  	

 8. Amendment. This Agreement may be modified, waived, or discharged only (a) by a
court of competent jurisdiction or a duly constituted arbitration panel, and then only as set forth in Section 12 to the smallest extent necessary to make any particular provision legally enforceable, or (b) by a written document approved
by the Board on behalf of Catalina and signed by Catalina’s Chief Executive Officer and you. A waiver of any condition or provision of this Agreement in a given instance does not constitute a waiver of that condition or provision at any other
time. 
 9. Interpretation; Exclusive Forum. The laws of the state of Florida govern the validity, interpretation, construction and
performance of this Agreement (except for any laws that require the use of another jurisdiction’s laws). Any litigation, arbitration or similar proceeding with respect to this Agreement may be brought only within Florida. Both parties to this
Agreement consent to Florida’s jurisdiction and agree that venue anywhere in Florida is proper. 
  

	 	10.	Successors. 

 (a) Assumption Required. In
addition to obligations imposed by law on a successor to Catalina, during the term of this Agreement, Catalina will require any successor to all or substantially all of its business or assets, including any Change in Control (as defined in the
Change of Control Agreement) to expressly assume and agree to perform this Agreement in the same way and to the same extent that Catalina was required to perform. 
  

 - 7 - 

 (b) Heirs and Assigns. Although you may not assign this Agreement, it will apply to the
benefit of, and be enforceable by, you and your personal or legal representatives, executors, administrators, successors, heirs, distributees, devisees and legatees. If you die while any amount is still payable to you under this Agreement, that
amount will be paid to the executor, personal representative or administrator of your estate. 
 11. Taxes. Catalina will withhold
taxes from payments it makes to you pursuant to this Agreement as required by applicable law. 
 12. Validity. The invalidity or
unenforceability of any part of this Agreement will not affect the validity or enforceability of any other part of this Agreement. If any provision of this Agreement is held to be unenforceable because of the geographical area covered, its duration
or its scope, you agree that the court or arbitration tribunal making the determination may reduce or limit the geographical area, duration and/or scope, and the restriction will be enforceable in its reduced form. You and Catalina hereby request
that any court or tribunal interpret each part of this Agreement in an enforceable manner and, if and to the extent required for enforceability, to so reduce the geographical area, duration and/or scope. 
 13. Counterparts. This Agreement may be executed in one or more counterparts, each of which will be considered an original and all of which
together are the same Agreement. 
 14. Entire Agreement. All oral or written agreements or representations, express or implied, about
the subject matter of this Agreement are set forth or referenced in this Agreement. 
 15. Headings. Headings contained in this
Agreement are for our convenience only and do not limit this Agreement or affect its interpretation. 
 16. Tax Liabilities and Code
Section 409A. You are solely responsible for the payment of any tax liability (including any taxes and penalties that may arise under Section 409A (“Section 409A”) of the Internal Revenue Code of 1986, as amended
(the “Code”)) that may result from any payments or benefits that you receive under this Agreement. These payments or benefits may be reduced by any applicable employment or withholding taxes. In addition, Catalina will suspend
payment of any cash amounts you are entitled to receive under Section 3 during the six-months following termination of your employment (the “409A Suspension Period”), unless Catalina reasonably determines that paying the
amounts in accordance with Section 3 will not result in your liability for additional tax under Section 409A. As soon as reasonably practical after the end of the 409A Suspension Period, you will receive a lump sum payment in cash for an
amount equal to any cash payments that Catalina doesn’t make during the 409A Suspension Period. After that, you will receive any remaining payments under Section 3 in accordance with its terms (as if there had not been any suspension of
payments). 
 [Remainder of page intentionally left blank. 
 Next page is signature page] 
  

 - 8 - 

 IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the Effective Date. 
  

	
	CATALINA MARKETING CORPORATION
	
	  

	FREDERICK W. BEINECKE
	Chairman of the Board
	
	  

	L. DICK BUELL

  

 - 9 - 

 SCHEDULE 1 
 LIST OF SECTION 4(E) COMPANIES 
 October 1, 2006 
 [****] 

	****	Material omitted pursuant to a request for confidential treatment under Rule 24b-2 of the Exchange Act of 1934. Material filed separately with the Securities and Exchange
Commission. 

  

 - 10 - 

 EXHIBIT A 
 SEPARATION AGREEMENT AND GENERAL RELEASE 
 This SEPARATION AGREEMENT AND GENERAL RELEASE
(“Release”) is made on             ,     , 2006 between Catalina Marketing Corporation (“Catalina”) and
[                    ] (“you”): 
 WHEREAS, You and Catalina signed a Severance Agreement dated October 1, 2006 (the “Severance Agreement”); 
 NOW THEREFORE, in consideration of the mutual Agreements set forth in this agreement, the parties agree as follows: 
  

	 	1.	Employment Termination 

 You agree that your
employment with Catalina has ended or will end on [date]. 
  

	 	2.	Claims Released by you 

 In consideration for the
benefits in this Agreement, you irrevocably and unconditionally releases and discharge Catalina and its current and former parent companies, affiliates, subsidiaries, divisions, successors and assigns, and all of their current and former employees,
officers, directors, owners, stockholders, representatives, administrators, fiduciaries, agents, insurers, employee benefit programs (and the trustees, administrators, fiduciaries and insurers of the programs) (collectively, the “Released
Parties”) from any and all claims or demands you may have against the Released Parties. This includes claims arising out of your employment with, and separation from, Catalina other than claims (i) for your rights to indemnification
under the Company’s bylaws or indemnification agreements in effect on the date hereof, (ii) for coverage under Catalina’s insurance provisions or policies providing for directors’ and officers’ liability coverage,
(iii) for unpaid amounts you are due under the Severance Agreement, (iv) seeking enforcement of this Release, and (v) vested awards or benefits under the Company’s employee benefit plans and programs. 
 You agree to release any rights or claims you may have based on federal, state or local law, rule, statute or regulation, or the common law, and
specifically includes, but isn’t limited to, claims under the following laws: Title VII of the Civil Rights Act of 1964; the Americans with Disabilities Act; the Employee Retirement Income Security Act of 1974; the Family and Medical Leave Act
of 1996; the Florida Civil Rights Act; and any other federal, state or local law, rule, statute or regulation. This release covers both claims that you know about and those you may not know about at this time. 
 You agree that you will never file any lawsuit or complaint based on the claims purportedly released in this Release. You promise never to seek any
damages, remedies, or other relief for you personally (any right to which you hereby waive) by filing or prosecuting a charge with any administrative agency with respect to any claim purportedly released by this Release. 
  

 - 11 - 

	 	3.	Release of ADEA Claims. 

 In exchange for the
benefits provided to you under this Release, you agree that the release of claims under Section 2, above includes a release of claims under the Age Discrimination in Employment Act of 1967 (the “ADEA”). You irrevocably and
unconditionally forever release and discharge Catalina and the Released Parties from any and all actual or potential, known or unknown claims that you presently may have under the ADEA. 
  

	 	4.	Claims released by Catalina 

 In consideration for
your commitments set forth in the Severance Agreement and in this Release, Catalina irrevocably and unconditionally releases and discharges you and your heirs, executors, personal representatives and successors and assigns, from any and all claims,
including attorneys’ fees, complaints, liabilities, obligations, damages, actions of any nature, known or unknown, suspected or unsuspected, that it ever had or now has relating in any way to your employment relationship or the termination of
your employment relationship with Catalina other than claims arising from any act or omission by you which constitutes gross negligence, willful misconduct or fraud. For purposes of this Section 4, “willful” means that your act or
failure to act was taken or omitted not in good faith and without reasonable belief that his action or omission was in the best interests of Catalina. 
  

	 	5.	Non-admission of Liability 

 This Release is not an
admission of guilt or wrongdoing by you or any of the Released Parties. 
  

	 	6.	Confidentiality 

 You agree to keep the fact and
terms of this Release in strict confidence. You agree not to disclose this document, its contents or subject matter to any person other than your immediate family, attorney, accountant or income tax preparer, or otherwise as required by law.
Catalina and the Released Parties agree to keep the fact the terms of this Release in strict confidence except to the extent required by law or to enforce its terms. 
  

	 	7.	Consideration of Release 

 You acknowledge that,
before signing this Release, you were given at least 21 calendar days to consider it. You waive any right you might have to additional time beyond this 21 day period within which to consider this Release. You acknowledge that: (a) you used that
time to consider this Release before signing it; (b) you carefully read this Release; (c) you fully understand what this Release means; (d) you are entering into it voluntarily; (e) you are receiving valuable consideration in
exchange for signing this Release that you would not otherwise be entitled to receive; and (f) Catalina, in writing, encouraged you to discuss this Release with your attorney (at your own expense) before signing it, and that you did so to the
extent you thought appropriate. 
 You may revoke your release of ADEA claims within seven (7) days after you signs this Release, in
which case, this Agreement will be null and void. As a result, you won’t 

  

 - 12 - 

 
be entitled to any of the benefits set forth in this agreement and will only receive those benefits you would have received if Catalina had discharged you
“for cause” under the terms of the Severance Agreement. 
  

	 	8.	Miscellaneous 

 This Release with Sections 3, 4, 5,
6 and 16 of the Severance Agreement, and the Mutual Agreement to Arbitrate Claims attached as Exhibit B to the Severance Agreement, are the entire Agreement between you and Catalina pertaining to the subject matter of this Release. This Release may
not be modified or canceled in any manner except by a writing signed by both you and an authorized Catalina official. You acknowledge that Catalina has made no representations or promises to you concerning this subject matter other than those in
this Release. If any provision in this Release is found to be unenforceable, all other provisions will remain fully enforceable. It isn’t necessary that Catalina sign this Release for it to become binding on both Executive and Catalina. This
Release binds your heirs, administrators, representatives, executors, successors, and assigns, and will serve to the benefit of the Released Parties and their heirs, administrators, representatives, executors, successors, and assigns. This Release
is governed by the statutes and common law of the State of Florida (except for any that require the use of another jurisdiction’s laws). Section headings in this Agreement are included for convenience of reference only and are not a part of
this Agreement for any other purpose. 
  

									
	 	 	 	  	 	  	CATALINA MARKETING CORPORATION	  	 
					
	 Date:
	 	  
	  		  	  
	  	
		 		  		  	 Name:
	  	
		 		  		  	Title:	  	
					
	 Date:
	 	  
	  		  	  
	  	
		 		  		  	[you]	  	

  

 - 13 - 

 EXHIBIT B 
 MUTUAL AGREEMENT TO ARBITRATE CLAIMS 
 [Insert name] (“you”) recognize that
Catalina Marketing Corporation (“Catalina”) and you may have differences during or following your employment with Catalina, and relating to your employment. You understand and agree that by signing this Agreement to Arbitrate Claims
(“Agreement”), you anticipate gaining the benefits of a confidential, impartial dispute-resolution procedure. 
 Except as
provided in this Agreement, the Federal Arbitration Act governs the interpretation, enforcement and all proceedings pursuant to this Agreement. To the extent that the Federal Arbitration Act either is inapplicable, or held not to require arbitration
of a particular claim or claims, Florida law pertaining to agreements to arbitrate applies. 
 You understand that any reference in this
Agreement to Catalina will be a reference also to all of its subsidiary and affiliated entities, all benefit plans, the benefit plans’ sponsors, fiduciaries, administrators, and affiliates, and all successors and assigns of any of them.

  

	 	1.	Claims Covered by the Agreement 

 You and Catalina
mutually consent to the resolution by arbitration of all claims, past, present or future, which arise, directly or indirectly, out of your employment (or its termination) and, the Severance Agreement dated [insert date] and Change of Control
Agreement dated [insert date] except as stated in those agreements, and any claim that Catalina may have against you or that you may have against Catalina and its parent companies, affiliates, subsidiaries, divisions, successors and assigns, and
each of their current and former employees, officers, directors, owners, stockholders, representatives, administrators, fiduciaries or agents in their capacity as such or otherwise (“claims”). The claims covered by this Agreement include,
but aren’t limited to, claims for wages or other compensation due; claims for breach of any contract or covenant (express or implied); tort claims; claims for discrimination (including, but not limited to, race, sex, sexual orientation,
religion, national origin, age, marital status, or medical condition, handicap or disability); and claims for violation of any federal, state, or other governmental law, statute, regulation or ordinance, except claims excluded elsewhere in this
Agreement. 
 Except as otherwise provided in this Agreement, both you and Catalina agree that neither of you will initiate or prosecute any
lawsuit or administrative action (other than an administrative charge of discrimination to the EEOC or similar fair employment practices agency, or an administrative charge within the jurisdiction of the National Labor Relations Board or U.S.
Department of Labor), in any way related to any claim covered by this Agreement. If Catalina or you prevails on a motion to compel arbitration following the initiation of any lawsuit or administrative action concerning any claim covered by this
Agreement, that party will be entitled to an award of reasonable attorney’s fees acquired in the action. 
  

 - 14 - 

	 	2.	Claims Not Covered by the Agreement 

 This Agreement
doesn’t cover claims for workers’ compensation or unemployment compensation benefits; or any claim as to which final and binding arbitration can’t be required as a matter of law. 
 Claims, either by Catalina or by you, seeking injunctive or other equitable relief for alleged violations of intellectual property rights and
non-disclosure, non-competition, and non-solicitation covenants, per Section 4 of the Severance Agreement also aren’t covered by this Agreement (although all other aspects of these claims, including any claims for damages, are covered by
this Agreement). Similarly, claims either by Catalina or by you for breach of any post-employment separation agreement, including, but not limited to, the Release Agreement, aren’t covered by this Agreement. 
  

	 	3.	Required Notice of All Claims and Statute of Limitations 

 Catalina and you agree that the aggrieved party must give written notice of any claim to the other party. This notice must be given no later than the applicable statute of limitations as may be prescribed by law. 
 Written notice to Catalina, or its officers, directors, employees or agents, will be sent to Catalina Marketing Corporation, 200 Carillon Parkway, St.
Petersburg, Florida 33716, Attn: Chief Executive Officer. You will be given written notice at the last address recorded in your personnel file. 
 The written notice must identify and describe the nature of all claims asserted and the facts upon which the claims are based. The notice must be sent to the other party by certified or registered mail, return receipt requested. 

 

	 	4.	Representation 

 Any party may be represented by an
attorney or other representative selected by the party. 
  

	 	5.	Discovery 

 Each party has the right to take the
deposition of three (3) individuals and any expert witness designated by another party. Each party also has the right to make requests for production of documents to any party. The subpoena right specified below applies to discovery pursuant to
this Section. Additional discovery may be had where the arbitrator selected pursuant to this Agreement so orders, upon an appropriate showing of justification. 
  

	 	6.	Designation of Witnesses 

 At least 30 days before
the arbitration, the parties must exchange lists of witnesses, including any expert, and copies of all exhibits intended to be used at the arbitration. 
  

 - 15 - 

	 	7.	Subpoenas 

 Each party will have the right to
subpoena witnesses and documents for the arbitration. 
  

	 	8.	Arbitration Procedures 

 The arbitration will be
held under the auspices of the American Arbitration Association (“AAA”) in the City of St. Petersburg, Florida. 
 Catalina
and you agree that, except as provided in this Agreement, the arbitration will be in accordance with the AAA’s National Rules for Resolution of Employment Disputes (or other then-current employment arbitration procedures). The arbitrator will
be either a retired judge, or an attorney licensed to practice law in Florida and will have demonstrated experience and expertise in executive compensation matters (the “Arbitrator”). 
 The Arbitrator will be selected as follows. The sponsoring organization will give each party a list of 11 arbitrators drawn from its panel of employment
dispute arbitrators. Each party may eliminate all names on the list it deems unacceptable. If only one common name remains on the lists of all parties, that individual will be designated as the Arbitrator. If more than one common name remains on the
lists of all parties, the parties will eliminate names alternately from the list of common names until only one remains. The party who did not initiate the claim will eliminate first. If no common name exists on the lists of all parties, the
sponsoring organization will furnish an additional list and the process will be repeated. If no arbitrator has been selected after two lists have been distributed, then the parties will eliminate alternately from a third list, with the party
initiating the claim eliminating first, until only one name remains. That person will be designated as the Arbitrator. 
 The Arbitrator will
apply the substantive law (and the law of remedies, if applicable) of the state in which the claim arose, or federal law, or both, as applicable to the claim(s) asserted. If the parties’ dispute concerns a contract in which the parties have
included a choice of law provision, the Arbitrator will apply the law as designated by the parties. The Arbitrator is without jurisdiction to apply any different substantive law, or law of remedies. The Arbitrator, and not any federal, state, or
local court or agency, has exclusive authority to resolve any dispute relating to the interpretation, applicability, enforceability or formation of this Agreement, including but not limited to any claim that all or any part of this Agreement is void
or voidable. The arbitration will be final and binding upon the parties, except as provided in this Agreement. 
 The Arbitrator has
jurisdiction to hear and rule on pre-hearing disputes and is authorized to hold pre-hearing conferences by telephone or in person, as the Arbitrator deems necessary. The Arbitrator has the authority to hear and adjudicate a motion to dismiss and/or
a motion for summary judgment by any party and will apply the standards governing the motions under the Federal Rules of Civil Procedure. 
 Either party may obtain a court reporter to provide a stenographic record of proceedings. 
  

 - 16 - 

 Either party, upon request at the close of hearing, will be allowed to file a post-hearing brief. The
time for filing the brief will be set by the Arbitrator. 
 The Arbitrator will render a written, reasoned award and opinion in the form
setting forth the Arbitrator’s findings and conclusions. 
  

	 	9.	Arbitration Fees and Costs 

 Catalina will be
responsible for paying any filing fee and the fees and costs of the Arbitrator and the arbitration; provided, however, that if you are the party initiating the claim, you are responsible for contributing an amount equal to the filing fee to initiate
a claim in the court of general jurisdiction in Florida. Each party will pay for its own costs and attorneys’ fees, if any. However, if any party prevails on a statutory claim that affords the prevailing party attorneys’ fees, or if there
is a written Agreement providing for fees, the Arbitrator may award reasonable fees to the prevailing party, under the standards for fee shifting provided by law. 
  

	 	10.	Judicial Review 

 Either party may bring an action
in any court of competent jurisdiction to compel arbitration under this Agreement or to enforce an arbitration award. 
  

	 	11.	Interstate Commerce 

 You understand and agree that
Catalina is engaged in transactions involving interstate commerce and that the Federal Arbitration Act applies to this Agreement. 
  

	 	12.	Requirements for Modification or Revocation 

 This
Agreement to arbitrate will survive the termination of your employment. It can only be revoked or modified by a writing signed by the parties that specifically states an intent to revoke or modify this Agreement. 
  

	 	13.	Sole and Entire Agreement 

 This is the complete
Agreement of the parties on the subject of arbitration of disputes. This Agreement supersedes any prior or contemporaneous oral or written understandings on the subject. No party is relying on any representations, oral or written, on the subject of
the effect, enforceability or meaning of this Agreement, except as specifically set forth in this Agreement. 
  

	 	14.	Severability 

 If any provisions of this Agreement
are adjudged to be void or otherwise unenforceable, in whole or in part, this adjudication won’t affect the validity of the remainder of the Agreement, as the parties hereto intend to create a binding Agreement to arbitrate regardless of the
unenforceability of any particular term or terms. 
  

 - 17 - 

	 	15.	Consideration 

 The promises by Catalina and by you
to arbitrate differences, rather than litigate them before courts or other bodies, provide consideration for each other. 
  

	 	16.	Voluntary Agreement 

 YOU ACKNOWLEDGE THAT YOU HAVE
CAREFULLY READ THIS AGREEMENT, THAT YOU UNDERSTAND ITS TERMS, THAT ALL UNDERSTANDINGS AND AGREEMENTS BETWEEN CATALINA AND YOU RELATING TO THE SUBJECTS COVERED IN THE AGREEMENT ARE CONTAINED IN IT, AND THAT YOU HAVE ENTERED INTO THE AGREEMENT
VOLUNTARILY AND NOT IN RELIANCE ON ANY PROMISES OR REPRESENTATIONS BY CATALINA OTHER THAN THOSE CONTAINED IN THIS AGREEMENT ITSELF. 
 YOU
UNDERSTAND THAT BY SIGNING THIS AGREEMENT YOU ARE GIVING UP YOUR RIGHT TO A JURY TRIAL. 
 YOU FURTHER ACKNOWLEDGE THAT YOU HAVE BEEN GIVEN
THE OPPORTUNITY TO DISCUSS THIS AGREEMENT WITH YOUR PRIVATE LEGAL COUNSEL AND HAVE TAKEN THAT OPPORTUNITY TO THE EXTENT YOU WISH TO DO SO. 
  

							
		 		 	CATALINA MARKETING CORPORATION
	  
 Date:
	 	  
  
	 	  
  

		 		 	Name:	 	
		 		 	Title:	 	
	  
 Date:
	 	  
  
	 	  
  

		 		 	[YOU]

  

 - 18 -

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