Document:

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                                                                    Exhibit 10.9

                                 RDA CORPORATION
                           2000 EQUITY INCENTIVE PLAN

PURPOSE                             RDA Corporation, a Delaware corporation (the
                                    "Company"), wishes to recruit, reward, and
                                    retain employees and directors. To further
                                    these objectives, the Company hereby sets
                                    forth the RDA Corporation 2000 Equity
                                    Incentive Plan (the "Plan"), effective as of
                                    August 15, 2000 (the "Effective Date"), to
                                    provide options ("Options") to employees and
                                    directors of the Company and its Related
                                    Companies to purchase shares of the
                                    Company's common stock (the "Common Stock").

PARTICIPANTS                        All Employees of the Company and of any
                                    Eligible Affiliates are eligible for
                                    Options under this Plan. Eligible
                                    individuals become "optionees" when the
                                    Administrator grants them an option under
                                    this Plan. The Administrator may also grant
                                    options to directors of the Company. The
                                    term optionee also includes, where
                                    appropriate, a person authorized to exercise
                                    an Option in place of the original
                                    recipient. A director serving on behalf of
                                    an investor may, in advance of a grant,
                                    request that the Company grant the option
                                    directly to the investor, provided that the
                                    resulting grant may not qualify for
                                    exemption from registration under Rule 701
                                    or for registration on Form S-8.

                                    Employee means any person employed as a
                                    common law employee of the Company or of a
                                    Related Company.

ADMINISTRATOR                       The Administrator is the Board of Directors
                                    of the Company (the "Board"), unless the
                                    Board specifies a committee of the Board.
                                    After an initial public offering ("IPO")
                                    covering the Company's stock, the
                                    Administrator will be the Compensation
                                    Committee of the Board, unless the Board
                                    either specifies another committee (which
                                    could be a committee of one) or acts under
                                    the Plan as though it were the Compensation
                                    Committee.

                                    The Administrator is responsible for the
                                    general operation and administration of the
                                    Plan and for carrying out its provisions and
                                    has full discretion in interpreting and
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                                    administering the provisions of the Plan.
                                    Subject to the express provisions of the
                                    Plan, the Administrator may exercise such
                                    powers and authority of the Board as the
                                    Administrator may find necessary or
                                    appropriate to carry out its functions. The
                                    Administrator may delegate its functions
                                    (other than those described in the Granting
                                    of Options section) to officers or other
                                    Employees of the Company.

                                    The Administrator's powers will include, but
                                    not be limited to, the power to amend,
                                    waive, or extend any provision or limitation
                                    of any Option. The Administrator may act
                                    through meetings of a majority of its
                                    members or by unanimous consent.

                                    The Administrator may also make direct
                                    grants of Common Stock (with any or no
                                    restrictions) as a bonus or to grant such
                                    stock or other awards in lieu of Company
                                    obligations to pay cash under other plans or
                                    compensatory arrangements, including the
                                    Company's Senior Bonus Plan or any deferred
                                    compensation plans.

GRANTING OF                         Subject to the terms of the Plan, the
OPTIONS                             Administrator will, in its sole discretion,
                                    determine

                                           the persons who receive Options,

                                           the terms of such Options,

                                           the schedule for exercisability
                                           (including any requirements that the
                                           optionee or the Company satisfy
                                           performance criteria),

                                           the time and conditions for
                                           expiration of the Options, and

                                           the form of payment due upon
                                           exercise.

                                    The Administrator's determinations under the
                                    Plan need not be uniform and need not
                                    consider whether possible recipients are
                                    similarly situated.

                                    Options granted to Employees may be
                                    "incentive stock options" ("ISOs") within
                                    the meaning of Section 422 of the Internal
                                    Revenue Code of 1986 (the "Code"), or the
                                    corresponding provision of any subsequently
                                    enacted tax statute, or nonqualified stock
                                    options ("NQSOs"), and the

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                                                      2000 Equity Incentive Plan
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                                    Administrator will specify which form of
                                    option  it is  granting.  (If the Admini-
                                    strator fails to specify the form of an
                                    option grant to an Employee, it will be an
                                    ISO to the extent the tax laws permit.) Any
                                    options granted to outside directors must
                                    be nonqualified stock options.

         Substitutions              The Administrator may grant Options in
                                    substitution for options or other equity
                                    interests held by individuals who become
                                    Employees of the Company or of a Related
                                    Company as a result of the Company's or
                                    Related Company's acquiring or merging with
                                    the individual's employer or acquiring its
                                    assets.  In addition, the Administrator may
                                    provide for the Plan's assumption of options
                                    granted outside the Plan to persons who
                                    would have been eligible under the terms of
                                    the Plan to receive a grant, including both
                                    persons who provided services to any
                                    acquired company or business and persons who
                                    provided services to the Company or any
                                    Related Company. If appropriate to conform
                                    the Options to the interests for which they
                                    are substitutes, the Administrator may grant
                                    substitute Options under terms and
                                    conditions (including Exercise Price) that
                                    vary from those the Plan otherwise requires.

DATE OF GRANT                       The Date of Grant will be the date as of
                                    which the Administrator grants an Option to
                                    a person, as specified in the Plan or in the
                                    Administrator's minutes or other written
                                    evidence of action.

EXERCISE PRICE                      The Exercise Price is the value of the
                                    consideration that an optionee must provide
                                    in exchange for one share of Common Stock.
                                    The Administrator will determine the
                                    Exercise Price under each Option and may set
                                    the Exercise Price without regard to the
                                    Exercise Price of any other Options granted
                                    at the same or any other time. The Company
                                    may use the consideration it receives from
                                    the optionee for general corporate purposes.

                                    The Exercise Price per share for NQSOs may
                                    not be less than 100% of the Fair Market
                                    Value of a share on the Date of Grant. For
                                    ISOs, the Exercise Price per share must be
                                    at least 100% of the Fair Market Value (on
                                    the Date of Grant) of a share of Common
                                    Stock covered by the Option; provided,
                                    however, that if the Administrator decides
                                    to grant an ISO to someone covered by Code
                                    Sections 422(b)(6) and 424(d) (as a
                                    more-than-10%-stockholder),

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                                                      2000 Equity Incentive Plan
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                                    the Exercise Price must be at least 110% of
                                    the Fair Market Value.

         FAIR MARKET                Fair Market Value of a share of Common
         VALUE                      Stock for purposes of the Plan will be
                                    determined as follows:

                                            if the Common Stock trades on a
                                            national securities exchange, the
                                            closing sale price on the Date of
                                            Grant;

                                            if the Common Stock does not trade
                                            on any such exchange, the closing
                                            sale price as reported by the
                                            National Association of Securities
                                            Dealers, Inc. Automated Quotation
                                            System ("Nasdaq") for such date;

                                            if no such closing sale price
                                            information is available, the
                                            average of the closing bid and asked
                                            prices that Nasdaq reports for such
                                            date

                                            if there are no such closing bid and
                                            asked prices, the average of the
                                            closing bid and asked prices as
                                            reported by any other commercial
                                            service for such date; or

                                            if the Company has no publicly-
                                            traded stock, the Administrator will
                                            determine the Fair Market Value for
                                            purposes of the Plan using any
                                            measure of value it determines in
                                            good faith to be appropriate.

                                    For any date that is not a trading day, the
                                    Fair Market Value of a share of Common Stock
                                    for such date will be determined by using
                                    the closing sale price or the average of the
                                    closing bid and asked prices, as
                                    appropriate, for the immediately preceding
                                    trading day. The Administrator can
                                    substitute a particular time of day or other
                                    measure of "closing sale price" or "bid and
                                    asked prices" if appropriate because of
                                    changes in exchange or market procedures.

                                    With respect to any Options granted as of
                                    the IPO or conditioned on the IPO, the Fair
                                    Market Value will be treated as equal to the
                                    price established in the IPO for any such
                                    Options if they are granted on or before the
                                    date on which the IPO's underwriters price
                                    the IPO or granted on the following day
                                    before trading opens in the Common Stock.

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                                                      2000 Equity Incentive Plan
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                                    The Administrator has sole discretion to
                                    determine the Fair Market Value for purposes
                                    of this Plan, and all Options are
                                    conditioned on the optionees' agreement that
                                    the Administrator's determination is
                                    conclusive and binding even though others
                                    might make a different and also reasonable
                                    determination.

EXERCISABILITY                      The Administrator will determine the times
                                    and conditions for exercise of each Option.

                                    Options will become exercisable at such
                                    times and in such manner as the
                                    Administrator determines and the Option
                                    Agreement indicates; provided, however, that
                                    the Administrator may, on such terms and
                                    conditions as it determines appropriate,
                                    accelerate the time at which the optionee
                                    may exercise any portion of an Option.

                                    If the Administrator does not specify
                                    otherwise, Options will become exercisable
                                    as to 25% per year on each anniversary of
                                    the Date of Grant, so long as the optionee
                                    remains employed or continues his
                                    relationship as a service provider, and will
                                    expire as of the tenth anniversary of the
                                    Date of Grant (unless they expire earlier
                                    under the Plan or the Option Agreement). The
                                    Administrator has the sole discretion to
                                    determine that a change in service-providing
                                    relationship eliminates any further service
                                    credit on the exercise schedule.

                                    No portion of an Option that is
                                    unexercisable at an optionee's termination
                                    of service-providing relationship (for any
                                    reason) will thereafter become exercisable
                                    (and the optionee will immediately forfeit
                                    any unexercisable portions at his
                                    termination of service-providing
                                    relationship), unless the Option Agreement
                                    provides otherwise, either initially or by
                                    amendment.

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                                                      2000 Equity Incentive Plan
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         SUBSTANTIAL                Upon a Substantial Corporate Change after
         CORPORATE                  an IPO, the Options will become exercisable
         CHANGE*                    and the Plan and any unexercised Options
                                    will terminate (after the occurrence of one
                                    of the alternatives set forth in the next
                                    full paragraph) unless either (i) such
                                    termination would prevent use of "pooling of
                                    interest" accounting for a reorganization,
                                    merger, or consolidation of the Company that
                                    the Board approves, (ii) an agreement with
                                    an optionee provides otherwise, or (iii)
                                    provision is made in writing in connection
                                    with such transaction for

                                            the assumption or continuation of
                                            outstanding Options, or

                                            the substitution for such options or
                                            grants of any options or grants
                                            covering the stock or securities of
                                            a successor employer entity, or a
                                            parent or subsidiary of such
                                            successor, with appropriate
                                            adjustments as to the number and
                                            kind of shares of stock and prices,
                                            in which event the Options will
                                            continue in the manner and under the
                                            terms so provided.

                                    If an Option would otherwise terminate under
                                    the preceding sentence and the Administrator
                                    considers that the Fair Market Value of the
                                    Common Stock as a result of the Substantial
                                    Corporate Change exceeds or is likely to
                                    exceed the Exercise Price, the Administrator
                                    will either

                                            provide that optionees will have the
                                            right, at such time before the
                                            completion of the transaction
                                            causing such termination as the
                                            Board or the Administrator
                                            reasonably designates, to exercise
                                            any unexercised portions of the
                                            Option, including those portions
                                            that the transaction will make
                                            exercisable or

                                            cause the Company, or agree to allow
                                            the successor, to cancel each Option
                                            after payment to the optionee of an
                                            amount in cash, cash equivalents, or
                                            successor equity interests
                                            substantially equal to the Fair
                                            Market Value under the transaction
                                            minus the Exercise Price for the
                                            shares covered by the Option (and,
                                            where the Board or the Administrator
                                            determines it is appropriate, any
                                            required tax withholdings).

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                                    The Administrator may allow conditional
                                    exercises in advance of the completion of a
                                    Substantial Corporate Change that are then
                                    rescinded if no Substantial Corporate Change
                                    occurs.

                                    Even if other tests are met, a Substantal
                                    Corporate Change has not occurred (unless
                                    the Administrator determines otherwise)
                                    under any circumstance in which the Company
                                    files for bankruptcy protection or is
                                    reorganized following a bankruptcy filing.

                                    The Board or other Administrator may take
                                    any actions described in the SUBSTANTIAL
                                    CORPORATE CHANGE section, without any
                                    requirement to seek optionee consent.

                                    A "Substantial Corporate Change" means any
                                    of the following events:

                                            sale of all or substantially all of
                                            the assets of the Company to one or
                                            more individuals, entities, or
                                            groups (other than an Excluded
                                            Owner),

                                            complete or substantially complete
                                            dissolution or liquidation of the
                                            Company,

                                            a person, entity, or group (other
                                            than an Excluded Owner) acquires or
                                            attains ownership of 100% of the
                                            undiluted total voting power of the
                                            Company's then-outstanding
                                            securities eligible to vote to elect
                                            members of the Board ("Company
                                            Voting Securities"),

                                            completion of a merger,
                                            reorganization, or consolidation of
                                            the Company with or into any other
                                            entity (other than an Excluded
                                            Owner) unless (i) the holders of the
                                            Company Voting Securities
                                            outstanding immediately before such
                                            completion, together with any
                                            trustee or other fiduciary holding
                                            securities under a Company benefit
                                            plan, retain control because they
                                            hold securities that represent
                                            immediately after such merger or
                                            consolidation more than 20% of the
                                            combined voting power of the then
                                            outstanding voting securities of
                                            either the Company or the other
                                            surviving entity or its ultimate
                                            parent or (ii) the transaction is
                                            intended primarily to change the
                                            Company's state of incorporation or

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                                                      2000 Equity Incentive Plan
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                                            any other transaction (including a
                                            merger or reorganization in which
                                            the Company survives) approved by
                                            the Board that results in any person
                                            or entity (other than an Excluded
                                            Owner) owning 100% of Company Voting
                                            Securities.

                                            An "Excluded Owner" consists of the
                                            Company, any Related Company, any
                                            Company benefit plan, any
                                            underwriter temporarily holding
                                            securities for an offering of such
                                            securities, or Don Awalt.

LIMITATION ON                       An Option granted to an Employee will be an
ISOS                                ISO only tothe extent that the aggregate
                                    Fair Market Value (determined at the Date of
                                    Grant) of the stock with respect to which
                                    ISOs are exercisable for the first time by
                                    the optionee during any calendar year (under
                                    the Plan and all other plans of the Company
                                    and its subsidiary corporations, within the
                                    meaning of Code Section 422(d)), does not
                                    exceed $100,000. This limitation applies to
                                    Options in the order in which such Options
                                    were granted. If, by design or operation,
                                    the Option exceeds this limit, the excess
                                    will be treated as an NQSO.

METHOD OF                           To exercise any exercisable portion of an
EXERCISE                            Option, the optionee must:

                                            Deliver notice of exercise to the
                                            Secretary of the Company (or to
                                            whomever the Administrator
                                            designates), in a form complying
                                            with any rules the Administrator may
                                            issue, signed or otherwise
                                            authenticated by the optionee, and
                                            specifying the number of shares of
                                            Common Stock underlying the portion
                                            of the Option the optionee is
                                            exercising;

                                            Pay the full Exercise Price by cash
                                            or a cashier's or certified check
                                            for the shares of Common Stock with
                                            respect to which the Option is being
                                            exercised, unless the Administrator
                                            consents to another form of payment
                                            (which could include loans from the
                                            Company or the use of Common Stock);
                                            and

                                            Deliver to the Administrator such
                                            representations and documents as the
                                            Administrator, in its sole
                                            discretion, may consider necessary
                                            or advisable.

                                    After an IPO, payment in full of the
                                    Exercise Price need not accompany the
                                    written notice of exercise if the exercise

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                                    complies with a previously-approved cashless
                                    exercise method, including, for example,
                                    that the notice directs that the stock
                                    certificates (or other indicia of ownership)
                                    for the shares issued upon the exercise be
                                    delivered to a licensed broker acceptable to
                                    the Company as the agent for the individual
                                    exercising the option and at the time the
                                    stock certificates (or other indicia) are
                                    delivered to the broker, the broker will
                                    tender to the Company cash or cash
                                    equivalents acceptable to the Company and
                                    equal to the Exercise Price and any required
                                    withholding taxes.

                                    If the Administrator agrees to allow an
                                    optionee to pay through tendering shares of
                                    Common Stock to the Company, the individual
                                    can only tender stock he has held for at
                                    least six months at the time of surrender.
                                    Shares of stock offered as payment will be
                                    valued, for purposes of determining the
                                    extent to which the optionee has paid the
                                    Exercise Price, at their Fair Market Value
                                    on the date of exercise. The Administrator
                                    may also, in its discretion, accept
                                    attestation of ownership of Common Stock and
                                    issue a net number of shares upon Option
                                    exercise, or, after an IPO, by having a
                                    broker tender to the Company cash equal to
                                    the exercise price and any withholding
                                    taxes.

                                    The Administrator may also, at the Date of
                                    Grant or such later time as it determines,
                                    permit payment of any Exercise Price with a
                                    full or partially recourse promissory note
                                    containing such terms and conditions as the
                                    Administrator considers appropriate. The
                                    terms or conditions of the note need not
                                    require payment of interest, or may defer
                                    all interest payments until the maturity
                                    date of the note, and the Administrator may
                                    forgive the note in its sole discretion,
                                    including upon satisfaction of such terms
                                    and conditions (which may include continued
                                    employment with the Company) as the
                                    Administrator considers appropriate.

OPTION                              No one may exercise an Option more than ten
EXPIRATION                          years after its Date of Grant (or five years
                                    for ISOs granted to 10% owners covered by
                                    Code Sections 422(b)(6) and 424(d)). An
                                    Optionee will immediately forfeit and can
                                    never exercise any portion of an Option that
                                    is unexercisable at his termination of
                                    service-providing relationship (for any
                                    reason), unless the Option Agreement
                                    provides otherwise, either initially or by
                                    amendment. Unless the Option Agreement
                                    provides otherwise, either initially or by
                                    amendment, no one may exercise otherwise
                                    exercisable portions of an Option after the
                                    first to occur of:

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         EMPLOYMENT                         The 90th day after the date of
         TERMINATION                        termination of service-providing
                                            relationship (other than for death
                                            or Disability), where termination
                                            of service-providing relationship
                                            means the time when the employer-
                                            employee or other service-providing
                                            relationship between the individual
                                            and the Company (and all Related
                                            Companies) ends for any reason. The
                                            Administrator may provide that
                                            Options terminate immediately upon
                                            termination of employment for
                                            "cause" under an Employee's employ-
                                            ment or consultant's services
                                            agreement or under another
                                            definition specified in the Option
                                            Agreement. Unless the Option
                                            Agreement or the Administrator
                                            provides otherwise, termination of
                                            service-providing relationship does
                                            not include instances in which the
                                            Company immediately rehires a common
                                            law employee as an independent
                                            contractor. The Administrator, in
                                            its sole discretion, will determine
                                            all questions of whether particular
                                            terminations or leaves of absence
                                            are terminations of employment and
                                            may decide to suspend the exercise
                                            schedule during a leave rather than
                                            to terminate the option. Unless the
                                            Option Agreement or the
                                            Administrator provides otherwise,
                                            terminations of employment do not
                                            include situations in which the
                                            optionee's employer ceases to be
                                            related to the Company closely
                                            enough to be a Related Company for
                                            new grants.

         GROSS MISCONDUCT                   For the Company's termination of
                                            the optionee's service-providing
                                            relationship as a result of the
                                            optionee's Gross Misconduct, the
                                            time of such termination. For
                                            purposes of this Plan, "Gross
                                            Misconduct" means the optionee has

                                                committed fraud,
                                                misappropriation, embezzlement,
                                                or willful misconduct that has
                                                resulted or is likely to result
                                                in material harm to the Company
                                                or a Related Company;

                                               committed or been indicted for or
                                               convicted of, or pled guilty or
                                               no contest to, any misdemeanor
                                               (other than for minor infractions
                                               or traffic violations) involving
                                               fraud, breach of trust,
                                               misappropriation, or

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                                               other similar activity or
                                               otherwise relating to the
                                               Company, or any felony; or

                                               committed an act of gross
                                               negligence or otherwise acted
                                               with willful disregard for the
                                               Company's or a Related Company's
                                               best interests in a manner that
                                               has resulted or is likely to
                                               result in material harm to the
                                               Company or a Related Company.

                                        If the optionee has a written employment
                                        or other agreement in effect at the time
                                        of his termination that specifies
                                        "cause" for termination, "Gross
                                        Misconduct" for purposes of his
                                        termination will refer to "cause" under
                                        the employment or other agreement,
                                        rather than to the foregoing definition.

         DISABILITY                     For disability, the earlier of (i) the
                                        first anniversary of the optionee's
                                        termination of employment for disability
                                        and (ii) 90 days after the optionee no
                                        longer has a disability, where
                                        "disability" means the inability to
                                        engage in any substantial gainful
                                        activity because of any medically
                                        determinable physical or mental
                                        impairment that can be expected to
                                        result in death or that has lasted or
                                        can be expected to last for a continuous
                                        period of not less than 12 months, or,
                                        if the Company then maintains long-term
                                        disability insurance, the date as of
                                        which the individual is eligible for
                                        benefits under that insurance; or

         DEATH                          The date 12 months after the optionee's
                                        death.

                                    If exercise is permitted after termination
                                    of service-providing relationship, the
                                    Option will nevertheless expire as of the
                                    date that the former service provider
                                    violates any covenant not to compete or
                                    other post-employment covenant in effect
                                    between the Company or a Related Company and
                                    the former employee or other service
                                    provider. In addition, an optionee who
                                    exercises an Option more than 90 days after
                                    termination of employment with the Company
                                    and/or Eligible Affiliates will only receive
                                    ISO treatment to the extent the law permits,
                                    and becoming or remaining an employee of
                                    another related company (that is not an
                                    Eligible Affiliate) or an independent
                                    contractor

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                                    will not prevent loss of ISO status because
                                    of the formal termination of employment.

                                    Nothing in this Plan extends the term of an
                                    Option beyond the tenth anniversary of its
                                    Date of Grant, nor does anything in this
                                    Option Expiration section make an Option
                                    exercisable that has not otherwise become
                                    exercisable, unless the Administrator
                                    specifies otherwise.

OPTION                              Option Agreements (which could be certifi-
AGREEMENT                           cates) will set forth the terms of each
                                    Option and will include such terms and
                                    conditions, consistent with the Plan, as the
                                    Administrator may determine are necessary or
                                    advisable. To the extent the agreement is
                                    inconsistent with the Plan, the Plan will
                                    govern. The Option Agreements may contain
                                    special rules.

PUT AND CALL                        The Administrator may provide in Option
RIGHTS; OTHER                       Agreements or other agreements that the
RESTRICTIONS                        Company has the right (or obligation) to
                                    purchase outstanding Options, or the shares
                                    received from exercising an Option, under
                                    certain circumstances, including termination
                                    of service-providing relationship for any
                                    reason or death and may provide for rights
                                    of first refusal. The Administrator may
                                    distinguish between unexercisable and
                                    exercisable Options. The Administrator may
                                    provide in Option Agreements that
                                    individuals who receive shares from
                                    exercising an Option may not transfer such
                                    shares without complying with the
                                    agreement's conditions.

STOCK SUBJECT                       Except as adjusted below under Corporate
TO PLAN                             Changes,

                                            the aggregate number of shares of
                                            Common Stock that may be issued
                                            under Options may not exceed 30% of
                                            the shares of Common Stock
                                            (including preferred that is
                                            convertible into common as though it
                                            had been converted) issued and
                                            outstanding as of the date on which
                                            the Administrator seeks to make an
                                            additional grant (provided that a
                                            decrease in shares outstanding will
                                            not invalidate any previously issued
                                            Option), plus the number of shares
                                            available for grants as of the
                                            Effective Date under any of the
                                            option plans then in effect for the
                                            Company or its predecessors (the
                                            "Predecessor Plans"), together with
                                            any shares that would have become
                                            available under the Predecessor
                                            Plans upon

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                                            forfeiture or other release of
                                            shares under such plans,

                                            the maximum number of shares that
                                            may be granted under Options for a
                                            single individual in a calendar year
                                            may not exceed 1,000,000 shares, and

                                            the aggregate number of shares of
                                            Common Stock that may be issued
                                            under ISOs may not exceed
                                            10,000,000.

                                    The Common Stock will come from either
                                    authorized but unissued shares or from
                                    previously issued shares that the Company
                                    reacquires, including shares it purchases on
                                    the open market or holds as treasury shares.
                                    If any Option expires, is canceled, or
                                    terminates for any other reason, the shares
                                    of Common Stock available under that Option
                                    will again be available for the granting of
                                    new Options (but will be counted against
                                    that calendar year's limit, if any, for a
                                    given individual). Shares used as payment
                                    for the Exercise Price or any required
                                    withholdings will be added back to the
                                    totals available for issuance.

                                    No adjustment will be made for a dividend or
                                    other right (except a stock dividend) for
                                    which the record date precedes the date of
                                    exercise.

                                    The optionee will have no rights of a
                                    stockholder with respect to the shares of
                                    stock subject to an Option except to the
                                    extent that the Company has issued
                                    certificates for, or otherwise confirmed
                                    ownership of, such shares upon the exercise
                                    of the Option.

                                    The Company will not issue fractional shares
                                    pursuant to the exercise of an Option,
                                    unless the Administrator determines
                                    otherwise, but the Administrator may, in its
                                    discretion, direct the Company to make a
                                    cash payment in lieu of fractional shares.

PERSON WHO                          During the optionee's lifetime and except
MAY EXERCISE                        as provided under Transfers, Assignments,
                                    and Pledges, only the optionee or his duly
                                    appointed guardian or personal representa-
                                    tive may exercise the Options. After his
                                    death, his personal representative or any
                                    other person authorized under a will or
                                    under the laws of descent and distribution
                                    may exercise any then exercisable portion of
                                    an Option. If someone other than the
                                    original recipient seeks to exercise

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                                                                 RDA Corporation
                                                      2000 Equity Incentive Plan
                                                                  Page 13 of 20
<PAGE>

                                    any portion of an Option, the Administrator
                                    may request such proof as it may consider
                                    necessary or appropriate of the person's
                                    right to exercise the Option.

ADJUSTMENTS                         Subject to any required action by the
UPON CHANGES                        Company (which it agrees to promptly take)
IN CAPITAL                          or its stockholders, and subject to  the
STOCK                               provisions of applicable corporate law, if,
                                    after the Date of Grant of an Option,

                                        the outstanding shares of Common Stock
                                        increase or decrease or change into or
                                        are exchanged for a different number or
                                        kind of security because of any
                                        recapitalization, reclassification,
                                        stock split, reverse stock split,
                                        combination of shares, exchange of
                                        shares, stock dividend, or other
                                        distribution payable in capital stock,
                                        or

                                        some other increase or decrease in such
                                        Common Stock occurs without the
                                        Company's receiving consideration
                                        (excluding, unless the Administrator
                                        determines otherwise, stock
                                        repurchases),

                                    the Administrator must make a proportionate
                                    and appropriate adjustment in the number of
                                    shares of Common Stock underlying each
                                    Option, so that the proportionate interest
                                    of the optionee immediately following such
                                    event will, to the extent practicable, be
                                    the same as immediately before such event.
                                    (This adjustment does not apply to Common
                                    Stock that the optionee has already
                                    purchased, which is subject to the
                                    adjustments applicable to Common Stock.)
                                    Unless the Administrator determines another
                                    method would be appropriate, any such
                                    adjustment to an Option will not change the
                                    total price with respect to shares of Common
                                    Stock underlying the unexercised portion of
                                    the Option but will include a corresponding
                                    proportionate adjustment in the Option's
                                    Exercise Price. The Board or other
                                    Administrator may take any actions described
                                    in this section without any requirement to
                                    seek optionee consent.

                                    The Administrator will make a commensurate
                                    change to the maximum number and kind of
                                    shares provided in the Stock Subject to Plan
                                    section.

                                    All references to numbers of shares of
                                    Common Stock in the Plan and in any Option
                                    grants made on or before the IPO Effective
                                    Date assume the IPO is or will be completed
                                    and thus relate to post-IPO numbers of
                                    shares.

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                                                                 RDA Corporation
                                                      2000 Equity Incentive Plan
                                                                   Page 14 of 20
<PAGE>

                                    Any issue by the Company of any class of
                                    preferred stock, or securities convertible
                                    into shares of common or preferred stock of
                                    any class, will not affect, and no
                                    adjustment by reason thereof will be made
                                    with respect to, the number of shares of
                                    Common Stock subject to any Option or the
                                    Exercise Price except as this Adjustments
                                    section specifically provides. The grant of
                                    an Option under the Plan will not affect in
                                    any way the right or power of the Company to
                                    make adjustments, reclassifications,
                                    reorganizations or changes of its capital or
                                    business structure, or to merge or to
                                    consolidate, or to dissolve, liquidate,
                                    sell, or transfer all or any part of its
                                    business or assets.

RELATED                             Employees of Eligible Affiliates will be
COMPANY                             entitled to  participate in the Plan,
EMPLOYEES                           except as otherwise designated by
                                    the Board or the Administrator.

                                    "Eligible Affiliate" means each of the
                                    Related Companies, except as the
                                    Administrator otherwise specifies. For ISO
                                    grants, "Related Company" means any
                                    corporation in an unbroken chain of
                                    corporations including the Company if, at
                                    the time an Option is granted to a
                                    Participant under the Plan, each corporation
                                    (other than the last corporation in the
                                    unbroken chain) owns stock possessing 50% or
                                    more of the total combined voting power of
                                    all classes of stock in another corporation
                                    in such chain. Related Company also includes
                                    a single-member limited liability company
                                    included within the chain described in the
                                    preceding sentence. The Board or the
                                    Administrator may use a different definition
                                    of Related Company for NQSOs and may include
                                    other forms of entity at the same level of
                                    equity relationship (or such other level as
                                    the Board or the Administrator specifies).

LEGAL                               The Company will not issue any shares of
COMPLIANCE                          Common Stock under an Option until all
                                    applicable requirements imposed by Federal
                                    and state securities and other laws, rules,
                                    and regulations, and by any applicable
                                    regulatory agencies or stock exchanges, have
                                    been fully met. To that end, the Company may
                                    require the optionee to take any reasonable
                                    action to comply with such requirements
                                    before issuing such shares, including
                                    compliance with any Company black-out
                                    periods or trading restrictions. No
                                    provision in the Plan or action taken under
                                    it authorizes any action that Federal or
                                    state laws otherwise prohibit.

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                                                                 RDA Corporation
                                                      2000 Equity Incentive Plan
                                                                   Page 15 of 20
<PAGE>

                                    The Plan is intended to conform to the
                                    extent necessary with all provisions of the
                                    Securities Act of 1933 ("Securities Act")
                                    and the Securities Exchange Act of 1934 and
                                    all regulations and rules the Securities and
                                    Exchange Commission issues under those laws.
                                    Notwithstanding anything in the Plan to the
                                    contrary, the Administrator must administer
                                    the Plan, and Options may be granted and
                                    exercised, only in a way that conforms to
                                    such laws, rules, and regulations. To the
                                    extent permitted by applicable law, the Plan
                                    and any Options will be treated as amended
                                    to the extent necessary to conform to such
                                    laws, rules, and regulations.

PURCHASE FOR                        Unless a registration statement under the
INVESTMENT                          Securities Act covers the shares of Common
AND OTHER                           Stock an optionee receives upon exercising
RESTRICTIONS                        his Option, the Administrator may require,
                                    at the time of such exercise, that the
                                    optionee agree in writing to acquire such
                                    shares for investment and not for public
                                    resale or distribution, unless and until the
                                    shares subject to the Option are registered
                                    under the Securities Act. Unless the shares
                                    are registered under the Securities Act, the
                                    optionee must acknowledge:

                                            that the shares purchased on
                                            exercise of the Option are not so
                                            registered,

                                            that the optionee may not sell or
                                            otherwise transfer the shares unless

                                                 such sale or transfer complies
                                                 with all applicable laws,
                                                 rules, and regulations,
                                                 including all applicable
                                                 Federal and state securities
                                                 laws, rules, and regulations,
                                                 and either

                                                        the shares have been
                                                        registered under the
                                                        Securities Act in
                                                        connection with the sale
                                                        or transfer thereof, or

                                                        counsel satisfactory to
                                                        the Company has issued
                                                        an opinion satisfactory
                                                        to the Company that the
                                                        sale or other transfer
                                                        of such shares is exempt
                                                        from registration under
                                                        the Securities Act.

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                                                                 RDA Corporation
                                                      2000 Equity Incentive Plan
                                                                   Page 16 of 20
<PAGE>

                                    Additionally, the Common Stock, when issued
                                    upon the exercise of an Option, will be
                                    subject to any other transfer restrictions,
                                    rights of first refusal, rights of
                                    repurchase, and voting agreements set forth
                                    in or incorporated by reference into other
                                    applicable documents, including the Option
                                    Agreements, or the Company's articles or
                                    certificate of incorporation, by-laws, or
                                    generally applicable stockholders'
                                    agreements.

                                    The Administrator may, in its sole
                                    discretion, take whatever additional actions
                                    it deems appropriate to comply with such
                                    restrictions and applicable laws, including
                                    placing legends on certificates and issuing
                                    stop- transfer orders to transfer agents and
                                    registrars.

TAX WITHHOLDING                     The optionee must satisfy all applicable
                                    Federal, state, and local income and
                                    employment tax withholding requirements
                                    before the Company will deliver stock
                                    certificates or otherwise recognize
                                    ownership upon the exercise of an Option.
                                    The Company may decide to satisfy the
                                    withholding obligations through additional
                                    withholding on salary or wages. If the
                                    Company does not or cannot withhold from
                                    other compensation, the optionee must pay
                                    the Company, with a cashier's check or
                                    certified check, the full amounts, if any,
                                    required for withholding. Payment of
                                    withholding obligations is due before the
                                    Company will issue any shares on exercise
                                    or, if the Administrator so requires, at the
                                    same time as is payment of the Exercise
                                    Price. If the Administrator so determines,
                                    the optionee may instead satisfy the
                                    withholding obligations by directing the
                                    Company to retain shares from the Option
                                    exercise, by tendering previously owned
                                    shares, or by attesting to his ownership of
                                    shares (with the distribution of net
                                    shares), or, after an IPO, by having a
                                    broker tender to the Company cash equal to
                                    the withholding taxes. Without any
                                    requirement to seek an optionee's consent,
                                    the Company may require the optionee to use
                                    one or more specified brokerage firms to
                                    exercise and to hold shares received from
                                    Options until the later of two years after
                                    exercise or one year after the Date of
                                    Grant.

TRANSFERS,                          Unless the Administrator otherwise approves
ASSIGNMENTS,                        in advance in writing for estate planning
AND PLEDGES                         or other purposes, an Option may not be
                                    assigned, pledged, or otherwise transferred
                                    in any way, whether by operation of law or
                                    otherwise or through any legal or equitable
                                    proceedings (including bankruptcy), by the
                                    optionee to any person, except by will

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                                                                 RDA Corporation
                                                      2000 Equity Incentive Plan
                                                                   Page 17 of 20
<PAGE>

                                    or by operation of applicable laws of
                                    descent and distribution. If necessary to
                                    comply with Rule 16b-3, the optionee may not
                                    transfer or pledge shares of Common Stock
                                    acquired upon exercise of an Option until at
                                    least six months have elapsed from (but
                                    excluding) the Date of Grant, unless the
                                    Administrator approves otherwise in advance
                                    in writing. The Administrator may, in its
                                    discretion, expressly provide that an
                                    optionee may transfer his Option, without
                                    receiving consideration, to (i) members of
                                    his immediate family (children,
                                    grandchildren, or spouse), (ii) trusts for
                                    the benefit of such family members, or (iii)
                                    partnerships whose only partners are such
                                    family members.

AMENDMENT OR                        The Board may amend, suspend, or terminate
OF PLAN AND                         the Plan at any time, without the consent
TERMINATION                         of the optionees or their beneficiaries;
OPTIONS                             provided, however, that such
                                    actions are consistent with this section.
                                    Except as required by law or by the
                                    SUBSTANTIAL CORPORATE CHANGE section, the
                                    Administrator may not, without the
                                    optionee's or beneficiary's consent, modify
                                    the terms and conditions of an Option so as
                                    to materially adversely affect the optionee.
                                    No amendment, suspension, or termination of
                                    the Plan will, without the optionee's or
                                    beneficiary's consent, terminate or
                                    materially adversely affect any right or
                                    obligations under any outstanding Options,
                                    except as provided in the SUBSTANTIAL
                                    CORPORATE CHANGE Section.

PRIVILEGES OF                       No optionee and no beneficiary or other
STOCK                               person claiming under or through such
OWNERSHIP                           optionee will have any right, title, or
                                    interest in or to any shares of Common Stock
                                    allocated or reserved under the Plan or
                                    subject to any Option except as to such
                                    shares of Common Stock, if any, already
                                    issued to such optionee.

EFFECT ON                           Whether exercising an Option causes the
OTHER PLANS                         optionee to accrue or receive additional
                                    benefits under any pension or other plan is
                                    governed solely by the termsof such other
                                    plan.

LIMITATIONS ON                      Notwithstanding any other provisions of the
LIABILITY                           Plan, no individual acting as a director,
                                    officer, other employee, or agent of the
                                    Company will beliable to any optionee,
                                    former optionee, spouse, beneficiary, or any
                                    other person for any claim, loss, liability,
                                    or expense incurred in connection with the
                                    Plan, nor will such individual be personally
                                    liable because of any contract or other
                                    instrument he executes in such other
                                    capacity. The Company will indemnify and
                                    hold harmless each director, officer, other
                                    employee, or

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                                                                 RDA Corporation
                                                      2000 Equity Incentive Plan
                                                                  Page 18 of 20
<PAGE>

                                    agent of the Company to whom any duty or
                                    power relating to the administration or
                                    interpretation of the Plan has been or will
                                    be delegated, against any cost or expense
                                    (including attorneys' fees) or liability
                                    (including any sum paid in settlement of a
                                    claim with the Board's approval) arising out
                                    of any act or omission to act concerning
                                    this Plan unless arising out of such
                                    person's own fraud or bad faith.

NO EMPLOYMENT                       Nothing contained in this Plan constitutes
CONTRACT                            an employment contract between the Company
                                    and the optionees. The Plan does not give
                                    any optionee any right to be retained in the
                                    Company's employ, nor does it enlarge or
                                    diminish the Company's right to end the
                                    optionee's employment or other relationship
                                    with the Company.

APPLICABLE LAW                      The laws of the State of Delaware (other
                                    than its choice of law provisions) govern
                                    this Plan and its interpretation.

DURATION OF                         Unless the Board extends the Plan's term,
PLAN                                the Administrator may not grant Options
                                    after [date of Board approval], 2010. The
                                    Plan will then terminate but will continue
                                    to govern unexercised and unexpired Options.

APPROVAL OF                         The Plan must be submitted to Company stock-
THE PLAN                            holders for their approval within 12 months
                                    before or after the Board adopts the Plan to
                                    qualify any Options designated as ISOs for
                                    treatment as such. If the stockholders do
                                    not so approve the Plan, the Plan and any
                                    outstanding ISOs will be treated as void and
                                    of no effect.

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                                                                 RDA Corporation
                                                      2000 Equity Incentive Plan
                                                                   Page 19 of 20<PAGE>

Exhibit 10.10

                                RDA Corporation
                       2000 Employee Stock Purchase Plan

Purpose             The RDA Corporation 2000 Employee Stock Purchase Plan (the
                    "2000 ESPP" or the "Plan") provides employees of RDA
                    Corporation (the "Company") and selected Company
                    Subsidiaries with an opportunity to become owners of the
                    Company through purchasing shares of the Company's common
                    stock (the "Common Stock"). The Company intends this Plan to
                    qualify as an employee stock purchase plan under Section 423
                    of the Internal Revenue Code of 1986, as amended (the
                    "Code"), and its terms should be construed accordingly. The
                    Plan is effective as of August 15, 2000.

Eligibility         An Employee whom the Company or an Eligible Subsidiary
                    employs as of the first day of a Payroll Deduction Period
                    (and has employed for such prior waiting period, initially
                    set at 90 days, as the Committee determines) is eligible to
                    participate in the 2000 ESPP for that Payroll Deduction
                    Period. However, an Employee may not make a purchase under
                    the 2000 ESPP if such purchase would result in the
                    Employee's owning Common Stock possessing 5% or more of the
                    total combined voting power or value of the Company's
                    outstanding stock. In determining an individual's amount of
                    stock ownership, any options to acquire shares of Company
                    Common Stock are counted as shares of stock, and the
                    attribution rules of Section 424(d) of the Code apply.

                    Employee means any person employed as a common law employee
                    of the Company or an Eligible Subsidiary.  Employee excludes
                    anyone who, with respect to any particular period of time,
                    was not treated initially on the payroll records as a common
                    law employee, unless the Committee determines that including
                    the person is necessary to preserve tax treatment.

Administrator       The Compensation Committee of the Board of Directors (the
                    "Board") of the Company, or such other committee as the
                    Board designates (the "Committee"), will administer the 2000
                    ESPP.  The Committee is vested with full authority and
                    discretion to make, administer, and interpret such rules and
                    regulations as it deems necessary to administer the 2000
                    ESPP (including rules and regulations deemed necessary in
                    order to comply with the requirements of Section 423 of the
                    Code).  Any determination or
<PAGE>

                    action of the Committee in connection with administering or
                    interpreting the 2000 ESPP will be final and binding upon
                    each Employee, Participant, and all persons claiming under
                    or through any Employee or Participant.

                    Without shareholder consent and without regard to whether
                    the actions might adversely affect Participants, the
                    Committee (or the Board) may

                         establish and change the Payroll Deduction Periods,

                         limit or increase the frequency and/or number of
                         changes in the amounts withheld during a Payroll
                         Deduction Period,

                         establish the exchange ratio applicable to amounts
                         withheld in a currency other than U.S. dollars,

                         lengthen or shorten the waiting period before an
                         Employee becomes eligible to participate, so long as
                         the change applies uniformly,

                         permit payroll withholding in excess of the amount the
                         Participant designated to adjust for delays or mistakes
                         in the Company's processing of properly completed
                         withholding elections,

                         establish reasonable waiting and adjustment periods
                         and/or accounting and crediting procedures to ensure
                         that amounts applied toward the purchase of Common
                         Stock for each Participant properly correspond with
                         amounts withheld from the Participant's Compensation,

                         delegate its functions (other than those with respect
                         to setting Payroll Deduction Periods or determining the
                         price of stock and the number of shares to be offered
                         under the Plan) to officers or employees of the
                         Company; and

                         establish such other limitations or procedures as it
                         determines in its sole discretion advisable and
                         consistent with the Plan.

                    The Committee may also increase the price provided in Step 2
                    under Granting of Options (by decreasing the discount and/or
                    by designating that the price is determined as of either the
                    beginning or the ending date of a Payroll Deduction Period
                    or the higher of

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                    Page 2 of 14
<PAGE>

                    both rather than as of the lower) for Payroll Deduction
                    Periods beginning after Committee action.

Payroll             Payroll Deduction Periods are the periods during which the
Deduction           Company collects payroll deductions for a particular
Period              purchase. Unless the Committee specifies otherwise, the
                    Payroll Deduction Periods will be successive calendar
                    quarters beginning January 1, April 1, July 1, and October
                    1, with the first such Period beginning when the Committee
                    determines it should begin.

Participation       An eligible Employee may become a "Participant" for a
                    Payroll Deduction Period by completing an authorization
                    notice and delivering it to the Committee through the
                    Company's Human Resources professionals within a reasonable
                    period of time before the first day of such Payroll
                    Deduction Period. All Participants receiving options under
                    the 2000 ESPP will have the same rights and privileges.

Method              A Participant may contribute to the 2000 ESPP solely through
of Payment          payroll deductions as follows:

                    The Participant must elect on an authorization notice or
                    other required documentation to have deductions made from
                    his Compensation for each payroll period during the Payroll
                    Deduction Period at or above a minimum rate and under terms
                    the Committee determines.  Compensation under the Plan means
                    an Employee's regular compensation, including overtime,
                    bonuses, and commissions (but expressly excluding income
                    from stock options or other noncash compensation), from the
                    Company or an Eligible Subsidiary paid during a Payroll
                    Deduction Period.

                    All payroll deductions will be credited to the Participant's
                    account under the 2000 ESPP.  No interest will accrue on the
                    account.

                    Payroll deductions will begin on the first payday coinciding
                    with or following the first day of each Payroll Deduction
                    Period and will end with the last payday preceding or
                    coinciding with the end of that Payroll Deduction Period,
                    unless the Participant sooner withdraws as authorized under
                    Withdrawals below.

                    A Participant may not alter the rate of payroll deductions
                    during the Payroll Deduction Period.

                    The Company may use the consideration it receives for
                    general corporate purposes.

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                    Page 3 of 14
<PAGE>

Granting of         On the first day of each Payroll Deduction Period, a
Options             Participant will receive options to purchase a number of
                    shares of Common Stock with funds withheld from his or her
                    Compensation. Such number of shares will be determined at
                    the end of the Payroll Deduction Period according to the
                    following procedure:

                         Step 1 -- Determine the amount the Company withheld
                         from Compensation since the beginning of the Payroll
                         Deduction Period;

                         Step 2 -- Determine the "Purchase Price" to be the
                         amount that represents 85% of the lower of the Fair
                         Market Value of a share of Common Stock on the first
                         day of the Payroll Deduction Period and the last day of
                         the Payroll Deduction Period (provided that the
                         Committee can increase the price before a Payroll
                         Deduction Period begins); and

                         Step 3 -- Divide the amount determined in Step 1 by the
                         amount determined in Step 2.

                    The Committee will determine the treatment of any fractional
                    shares from among the following:

                         The results of Step 3 will be used to purchase whole
                         and fractional shares,

                         Any amounts in Step 3 not used to purchase whole shares
                         will be refunded to the Participant,

                         Any amounts in Step 3 not used to purchase whole shares
                         will be carried forward to the next Payment Deduction
                         Period, or

                         Such other treatment as the Committee approves.

Fair Market         The Fair Market Value of a share of Common Stock for
Value               purposes of the Plan as of each date described in Step 2
                    will be determined as follows:

                         if the Company has no publicly-traded stock, the
                         Committee will determine the Fair Market Value for
                         purposes of the Plan using any measure of value it
                         determines in good faith to be appropriate;

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                    Page 4 of 14
<PAGE>

                         if the Common Stock trades on a national securities
                         exchange, the closing sale price on that date;

                         if the Common Stock does not trade on any such
                         exchange, the closing sale price as reported by the
                         National Association of Securities Dealers, Inc.
                         Automated Quotation System ("Nasdaq") for such date;

                         if no such closing sale price information is available,
                         the average of the closing bid and asked prices that
                         Nasdaq reports for such date; or

                         if there are no such closing bid and asked prices, the
                         average of the closing bid and asked prices as reported
                         by any other commercial service for such date.

                    For January 1 and any other date described in Step 2 that is
                    not a trading day, the Fair Market Value of a share of
                    Common Stock for such date will be determined by using the
                    closing sale price or the average of the closing bid and
                    asked prices, as appropriate, for the immediately following
                    trading day when determining the price for the first day of
                    the Payroll Deduction Period and the immediately preceding
                    trading day when determining the price on the last day.  The
                    Committee can substitute a particular time of day or other
                    measure of "closing sale price" or "bid and asked prices" if
                    appropriate because of changes in exchange or market
                    procedures.

                    The Committee has sole discretion to determine the Fair
                    Market Value for purposes of this Plan, and all
                    participation is conditioned on the participant's  agreement
                    that the Committee's determination is conclusive and binding
                    even though others might make a different and also
                    reasonable determination.

                    No Participant can receive options:

                         if, immediately after the grant, that Participant would
                         own shares, or hold outstanding options to purchase
                         shares, or both, possessing 5% or more of the total
                         combined voting power or value of all classes of shares
                         of the Company or any Subsidiaries (as defined below);
                         or

                         that permit the Participant to purchase shares under
                         all employee stock purchase plans of the Company and
                         any Subsidiary with a Fair Market Value (determined at
                         the

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                    Page 5 of 14
<PAGE>

                         time the options are granted) that exceeds $25,000 in
                         any calendar year.

Exercise            Unless a Participant effects a timely withdrawal under the
of Option           Withdrawal paragraph below, his option for the purchase of
                    shares of Common Stock during a Payroll Deduction Period
                    will be automatically exercised as of the last day of the
                    Payroll Deduction Period for the purchase of the maximum
                    number of shares (including, if the Committee so provides,
                    fractional shares) that the sum of the payroll deductions
                    credited to the Participant's account during such Payroll
                    Deduction Period can purchase under the formula specified in
                    Granting of Options.

Delivery of         As soon as administratively feasible after the options are
Common              used to purchase Common Stock, the Company will credit to
Stock               each Participant or, in the alternative, to an agent or
                    custodian that the Committee designates, the shares of
                    Common Stock the Participant purchased upon the exercise of
                    the option. If delivered to an agent or custodian, the agent
                    or custodian may hold the shares in nominee name and may
                    commingle shares held in its custody in a single account or
                    stock certificate without identification as to individual
                    Participants. Unless the Committee determines otherwise,
                    Participants who are holding shares and any persons to whom
                    they transfer part or all of their shares other than by sale
                    must retain those shares with a Company specified broker or
                    agent until the second anniversary of the first day of the
                    Payroll Deduction Period in which they bought the shares.
                    Unless the Committee determines otherwise, a Participant may
                    sell the shares despite the foregoing restriction but may
                    not transfer them to another broker until the foregoing two
                    year period (the "Account Restriction Period") ends. The
                    Committee may require that the specified agent or custodian
                    hold the shares of Common Stock for a minimum period of time
                    after receipt (including through and beyond the
                    Participant's active employment) and reinvest any dividends
                    received in additional shares of Common Stock. The Committee
                    may, in its discretion, establish a program for cashless
                    sales of Common Stock received under the 2000 ESPP.

Subsequent          A Participant will be deemed to have elected to participate
Offerings           in each subsequent Payroll Deduction Period following his
                    initial election to participate in the 2000 ESPP, unless the
                    Participant files a written withdrawal notice with the Human
                    Resources Department at corporate headquarters (or such
                    other recipient as the Department designates) at least 10
                    days before the beginning of the Payroll Deduction Period as
                    of which the Participant desires to withdraw from the 2000
                    ESPP.

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                    Page 6 of 14
<PAGE>

Withdrawal          A Participant may withdraw all, but not less than all,
from the            payroll deductions credited to his account for a Payroll
Plan                Deduction Period before the end of such Payroll Deduction
                    Period by delivering a written notice to the Human Resources
                    Department or its designee on behalf of the Committee at
                    least 30 days before the end of such Payroll Deduction
                    Period (or by such other deadline as the Committee
                    determines). A Participant who for any reason, including
                    retirement, termination of employment, or death, ceases to
                    be an Employee before the last day of any Payroll Deduction
                    Period will be deemed to have withdrawn from the 2000 ESPP
                    as of the date of such cessation, unless the Committee
                    establishes other procedures.

                    When a Participant withdraws from the 2000 ESPP, his or her
                    outstanding options under the 2000 ESPP will immediately
                    terminate.

                    Unless the Committee determines otherwise, if a Participant
                    withdraws from the 2000 ESPP for any reason, the Company
                    will pay to the Participant all payroll deductions credited
                    to his account or, in the event of death, to the persons
                    designated as provided in Designation of Beneficiary, as
                    soon as administratively feasible after the date of such
                    withdrawal and no further deductions will be made from the
                    Participant's Compensation.

                    A Participant who has elected to withdraw from the 2000 ESPP
                    may resume participation in the same manner and under the
                    same rules as any Employee making an initial election to
                    participate in the 2000 ESPP (i.e., he may elect to
                    participate in the next following Payroll Deduction Period
                    so long as he or she files the authorization form by the
                    deadline for that Payroll Deduction Period).  Any
                    Participant who is subject to Section 16 of the Securities
                    Exchange Act of 1934, as amended (the "Exchange Act"), and
                    who withdraws from the 2000 ESPP for any reason will only be
                    permitted to resume participation in a manner that will
                    permit transactions under the 2000 ESPP to continue to be
                    exempt within the meaning of Rule 16b-3, as issued under the
                    Exchange Act.

Stock Subject       The shares of Common Stock that the Company will sell to
To Plan             Participants under the 2000 ESPP will be shares of
                    authorized but unissued Common Stock, shares held as
                    treasury stock, and shares purchased on the market. The
                    maximum number of shares made available for sale under the
                    2000 ESPP will be 400,000, increased beginning December 31,
                    2001 and each succeeding December 31 by 300,000 shares (with
                    both numbers subject to the provisions in

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                    Page 7 of 14
<PAGE>

                    Adjustments upon Changes in Capital Stock below). If the
                    total number of shares for which options are to be exercised
                    in a Payroll Deduction Period exceeds the number of shares
                    then available under the 2000 ESPP, the Company will make,
                    so far as is practicable, a pro rata allocation of the
                    shares available.

                    A Participant will have no interest in shares covered by his
                    participation until the last day of the applicable Payroll
                    Deduction Period.

                    After the end of the Account Restriction Period, shares that
                    a Participant purchases under the ESPP will be registered in
                    the name of the Participant or, at the Participant's
                    election, in street name.

Adjustments         Subject to any required action by the Company (which it will
Upon Changes        promptly take) or its stockholders, and subject to the
in Capital Stock    provisions of applicable corporate law, if, during a Payroll
                    Deduction Period,

                         the outstanding shares of Common Stock increase or
                         decrease or change into or are exchanged for a
                         different number or kind of security because of any
                         recapitalization, reclassification, stock split,
                         reverse stock split, combination of shares, exchange of
                         shares, stock dividend, or other distribution payable
                         in capital stock, or

                         some other increase or decrease in such Common Stock
                         occurs without the Company's receiving consideration
                         (excluding, unless the Committee determines otherwise,
                         stock repurchases),

                    the Committee must make a proportionate and appropriate
                    adjustment in the number of shares of Common Stock
                    underlying the options, so that the proportionate interest
                    of the Participant immediately following such event will, to
                    the extent practicable, be the same as immediately before
                    such event.  Any such adjustment to the options will not
                    change the total price with respect to shares of Common
                    Stock underlying the Participant's election but will include
                    a corresponding proportionate adjustment in the price of the
                    Common Stock, to the extent consistent with Section 424 of
                    the Code.

                    The Board or the Committee may take any actions described in
                    the Adjustments upon Changes in Capital Stock section
                    without any requirement to seek optionee consent.

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                    Page 8 of 14
<PAGE>

                    The Committee will make a commensurate change to the maximum
                    number and kind of shares provided in the Stock Subject to
                    Plan section.

                    Any issue by the Company of any class of preferred stock, or
                    securities convertible into shares of common or preferred
                    stock of any class, will not affect, and no adjustment by
                    reason thereof will be made with respect to, the number of
                    shares of Common Stock subject to any options or the price
                    to be paid for stock except as this Adjustments section
                    specifically provides.  The grant of an option under the
                    Plan will not affect in any way the right or power of the
                    Company to make adjustments, reclassifications,
                    reorganizations or changes of its capital or business
                    structure, or to merge or to consolidate, or to dissolve,
                    liquidate, sell, or transfer all or any part of its business
                    or assets.

Substantial         Upon a Substantial Corporate Change, the Plan and the
Corporate           offering will terminate and all accumulated funds will be
Change              distributed as though the Participants had elected to
                    withdraw unless either (i) such termination would prevent
                    use of "pooling of interest" accounting for a
                    reorganization, merger, or consolidation of the Company that
                    the Board approves or (ii) unless provision is made in
                    writing in connection with such transaction for

                         the assumption or continuation of outstanding
                         elections, or

                         the substitution for such options or grants of any
                         options covering the stock or securities of a successor
                         employer corporation, or a parent or subsidiary of such
                         successor, with appropriate adjustments as to the
                         number and kind of shares of stock and prices, in which
                         event the options will continue in the manner and under
                         the terms so provided.

                    A Substantial Corporate Change means the

                         sale of all or substantially all of the assets of the
                         Company to one or more individuals, entities, or groups
                         (other than an "Excluded Owner" as defined below),

                         complete or substantially complete dissolution or
                         liquidation of the Company;

                         a person, entity, or group (other than an Excluded
                         Owner) acquires or attains ownership of 100% of the
                         undiluted total voting power of the Company's then-
                         outstanding securities

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                    Page 9 of 14
<PAGE>

                         eligible to vote to elect members of the Board
                         ("Company Voting Securities");

                         completion of a merger or consolidation of the Company
                         with or into any other entity (other than an Excluded
                         Owner) unless the holders of the Company Voting
                         Securities outstanding immediately before such
                         completion, together with any trustee or other
                         fiduciary holding securities under a Company benefit
                         plan, retain control because they hold securities that
                         represent immediately after such merger or
                         consolidation more than 20% of the combined voting
                         power of the then outstanding voting securities of
                         either the Company or the other surviving entity or its
                         ultimate parent, or

                         any other transaction (including a merger or
                         reorganization in which the Company survives) approved
                         by the Board that results in any person or entity
                         (other than an Excluded Owner) owning 100% of Company
                         Voting Securities.

                    An "Excluded Owner" consists of the Company, any Company
                    Subsidiary, any Company benefit plan, or any underwriter
                    temporarily holding securities for an offering of such
                    securities.

Designation of      A Participant may file with the Committee a written
Beneficiary         designation of a beneficiary who is to receive any payroll
                    deductions credited to the Participant's account under the
                    2000 ESPP or any shares of Common Stock owed to the
                    Participant under the 2000 ESPP if the Participant dies. A
                    Participant may change a beneficiary at any time by filing a
                    notice in writing with the Human Resources professionals on
                    behalf of the Committee.

                    Upon the death of a Participant and upon receipt by the
                    Committee of proof of the identity and existence of the
                    Participant's designated beneficiary, the Company will
                    deliver such cash or shares, or both, to the beneficiary.
                    If a Participant dies and is not survived by a beneficiary
                    that the Participant designated in accordance with the
                    immediate preceding paragraph, the Company will deliver such
                    cash or shares, or both, to the personal representative of
                    the estate of the deceased Participant.  If, to the
                    knowledge of the Committee, no personal representative has
                    been appointed within 90 days following the date of the
                    Participant's death, the Committee, in its discretion, may
                    direct the Company to deliver such cash or shares, or both,
                    to the surviving spouse of the deceased Participant, or to
                    any one or more dependents or relatives of the deceased
                    Participant, or if no spouse, dependent, or relative

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                   Page 10 of 14
<PAGE>

                    is known to the Committee, then to such other person as the
                    Committee may designate.

                    No designated beneficiary may acquire any interest in such
                    cash or shares before the death of the Participant.

Subsidiary          Employees of Eligible Subsidiaries will be entitled to
Employees           participate in the 2000 ESPP, except as the Committee
                    otherwise designates.

                    Eligible Subsidiary means each of the Company's
                    Subsidiaries, except as the Board or Committee otherwise
                    specifies. Subsidiary means any corporation (other than the
                    Company) in an unbroken chain of corporations including the
                    Company if, at the time an option is granted to a
                    Participant under the 2000 ESPP, each of the corporations
                    (other than the last corporation in the unbroken chain) owns
                    stock possessing 50% or more of the total combined voting
                    power of all classes of stock in one of the other
                    corporations in such chain.  Subsidiary includes any single
                    member limited liability company with its corporate member
                    in the foregoing chain.

Transfers,          A Participant may not assign, pledge, or otherwise dispose
Assignments,        of payroll deductions credited to the Participant's account
and Pledges         or any rights to exercise an option or to receive shares of
                    Common Stock under the 2000 ESPP other than by will or the
                    laws of descent and distribution or under a qualified
                    domestic relations order, as defined in the Employee
                    Retirement Income Security Act. Any other attempted
                    assignment, pledge or other disposition will be without
                    effect, except that the Company may treat such act as an
                    election to withdraw under the Withdrawal section.

Amendment or        The Board of Directors of the Company or the Committee may
Termination of      at any time terminate or amend the 2000 ESPP.  Any
Plan                amendment of the 2000 ESPP that (i) materially increases the
                    benefits to Participants, (ii) materially increases the
                    number of securities that may be issued under the 2000 ESPP,
                    or (iii) materially modifies the eligibility requirements
                    for participation in the 2000 ESPP must be approved by the
                    shareholders of the Company to take effect. The Company will
                    refund to each Participant the amount of payroll deductions
                    credited to his account as of the date of termination as
                    soon as administratively feasible following the effective
                    date of the termination.

Effect on           Whether exercising or receiving an option causes the
Other Plans         participant to accrue or receive additional benefits under
                    any pension or other plan is governed solely by the terms of
                    such other plan.

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                   Page 11 of 14
<PAGE>

Notices             All notices or other communications by a Participant to the
                    Committee or the Company will be considered to have been
                    duly given when the Human Resources Department or local
                    Human Resources professionals of the Company receive them or
                    when any other person or entity the Company designates
                    receives the notice or other communication in the form the
                    Company specifies.

General Assets      Any amounts the Company invests or otherwise sets aside or
                    segregates to satisfy its obligations under this 2000 ESPP
                    will be solely the Company's property (except as otherwise
                    required by Federal or state wage laws), and the optionee's
                    claim against the Company under the 2000 ESPP, if any, will
                    be only as a general creditor.  The optionee will have no
                    right, title, or interest whatever in or to any investments
                    that the Company may make to aid it in meeting its
                    obligations under the 2000 ESPP.  Nothing contained in the
                    2000 ESPP, and no action taken under its provisions, will
                    create or be construed to create an implied or constructive
                    trust of any kind or a fiduciary relationship between the
                    Company and any Employee, Participant, former Employee,
                    former Participant, or any beneficiary.

Privileges of       No Participant and no beneficiary or other person claiming
Stock Ownership     under or through such Participant will have any right,
                    title, or interest in or to any shares of Common Stock
                    allocated or reserved under the Plan except as to such
                    shares of Common Stock, if any, that have been issued to
                    such Participant.

Tax Withholding     To the extent that a Participant realizes ordinary income or
                    wages for employment tax purposes in connection with a sale
                    or other transfer of any shares of Common Stock purchased
                    under the Plan or the crediting of interest to an account,
                    the Company may withhold amounts needed to cover such taxes
                    from any payments otherwise due to the Participant.  Any
                    Participant who sells or otherwise transfers shares
                    purchased under the Plan within two years after the
                    beginning of the Payroll Deduction Period in which he
                    purchased the shares must, within 30 days of such transfer,
                    notify the Company's Payroll Department in writing of such
                    transfer.  Each Participant, as a condition of
                    participation, agrees that the Company may treat the
                    purchase of shares and/or their disposition as taxable
                    events requiring the withholding or other collection of
                    income and employment taxes and further agrees to pay any
                    such taxes for which the Company cannot reasonably withhold.

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                   Page 12 of 14
<PAGE>

Limitations on      Notwithstanding any other provisions of the 2000 ESPP, no
Liability           individual acting as a director, employee, or agent of the
                    Company shall be liable to any Employee, Participant, former
                    Employee, former Participant, or any spouse or beneficiary
                    for any claim, loss, liability, or expense incurred in
                    connection with the 2000 ESPP, nor shall such individual be
                    personally liable because of any contract or other
                    instrument he executes in such other capacity. The Company
                    will indemnify and hold harmless each director, employee, or
                    agent of the Company to whom any duty or power relating to
                    the administration or interpretation of the 2000 ESPP has
                    been or will be delegated, against any cost or expense
                    (including attorneys' fees) or liability (including any sum
                    paid in settlement of a claim with the Board's approval)
                    arising out of any act or omission to act concerning this
                    2000 ESPP unless arising out of such person's own fraud or
                    bad faith.

No Employment       Nothing contained in this Plan constitutes an employment
Contract            contract between the Company or an Eligible Subsidiary and
                    any Employee. The 2000 ESPP does not give an Employee any
                    right to be retained in the Company's employ, nor does it
                    enlarge or diminish the Company's right to terminate the
                    Employee's employment.

Duration of ESPP    Unless the Company's Board extends the Plan's term, no
                    Payroll Deduction Period will end after [date of Board
                    approval], 2010.

Applicable Law      The laws of the State of Delaware (other than its choice of
                    law provisions) govern the 2000 ESPP and its interpretation.

Legal Compliance    The Company will not issue any shares of Common Stock under
                    the Plan until the issuance satisfies all applicable
                    requirements imposed by Federal and state securities and
                    other laws, rules, and regulations, and by any applicable
                    regulatory agencies or stock exchanges.  To that end, the
                    Company may require the optionee to take any reasonable
                    action to comply with such requirements before issuing such
                    shares.  No provision in the Plan or action taken under it
                    authorizes any action that Federal or state laws otherwise
                    prohibit.

                    The Plan is intended to conform to the extent necessary with
                    all provisions of the Securities Act of 1933, as amended,
                    ("Securities Act") and the Securities Exchange Act of 1934,
                    as amended, and all regulations and rules the Securities and
                    Exchange Commission issues under those laws, including
                    specifically Rule 16b-3.  Notwithstanding anything in the
                    Plan to the contrary, the

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                   Page 13 of 14
<PAGE>

                    Committee and the Board must administer the Plan, and
                    Participants may purchase Common Stock, only in a way that
                    conforms to such laws, rules, and regulations. To the extent
                    applicable law permits, the Plan and any offers will be
                    deemed amended to the extent necessary to conform to such
                    laws, rules, and regulations.

Approval of         The ESPP must be submitted to the shareholders of the
Stockholders        Company for their approval within 12 months after the Board
                    adopts the ESPP. The adoption of the ESPP is conditioned
                    upon the approval of the shareholders of the Company, and
                    failure to receive their approval will render the ESPP and
                    any outstanding options thereunder void and of no effect.

                               RDA Corporation 2000 Employee Stock Purchase Plan
                                                                   Page 14 of 14

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