Document:

Yahoo! Remote Merchant Integration (RMI) Agreement

 Exhibit 10.25 
  
 YAHOO! REMOTE MERCHANT INTEGRATION (RMI) AGREEMENT 
  
 THIS RMI AGREEMENT (the “Agreement”) is made as of this 23 day of August, 2000 (the “Effective Date”) between YAHOO! INC.
(“Yahoo!”), a Delaware corporation, and Proflowers.com (“Merchant”), a Delaware corporation. In consideration of the mutual promises contained herein, the parties agree as follows: 
  

	1.	 	Merchant Product Information. Merchant will provide to Yahoo!, or will permit Yahoo! to download, information relating to Merchant products in accordance with Yahoo!’s
technical and formatting specifications. Such information will include without limitation a Merchant identifier, product name, product category, product description, product price, URL for the Web page on the Merchant Site (as defined below) that
features the product, URL for the Web page on the Merchant Site that contains the product image and, if applicable, any warranty notices or disclaimers, product availability, return information, sizes, colors, SKU numbers, Web pages and graphic
files, including but not limited to graphical brand features of Merchant (collectively referred to as “Merchant Product information”). Merchant agrees to update all Merchant Product Information in accordance with Yahoo!’s technical
and formatting specifications and in a timely manner, which will be no less frequent than updates to such information on the Merchant Site. Yahoo! will host Merchant Product Information on Yahoo! servers and, subject to its reasonable discretion,
will include Merchant Product Information in Yahoo!’s U.S. based on-line shopping property (referred to as “Yahoo! Shopping” or the “Service”). Yahoo! is solely responsible for the design, layout, posting and maintenance of
Yahoo! Shopping. 

  

	2.	 	Merchant Pages. Merchant will permit Yahoo! to download and display, via a “Proxy Server” or other means, Web pages from the Web site operated by or for Merchant
(the “Merchant Site”), currently located at http://www.proflowers.com. Such Web pages, any portions thereof and any content therein, as modified and displayed by Yahoo! in accordance with this Agreement, are referred to as
“Merchant Pages.” All Merchant Pages will be subject to Yahoo!’s reasonable approval and will conform to Yahoo!’s technical and formatting specifications. 

  

	3.	 	Merchant Site. Merchant will not implement any feature on the Merchant Site that alters any aspect of navigation for users who click-through to Merchant Pages from the
Service (e.g., a meta refresh or java-based refresh feature that prevents users from returning to the Service with one click of the “Back” button on their Internet browsers). If Merchant intends to modify the Check-out Pages (as defined
below) or otherwise redesign the Merchant Site in a way that impacts any functional feature (e.g., adding or removing java scripts or frames) or navigational feature (e.g., reordering Check-out Pages or changing url conventions), Merchant will
provide Yahoo! with (a) at least [*] written notice prior to implementing such modification or redesign and (b) reasonable technical assistance, as Yahoo! may reasonably request, to ensure that Merchant’s presence within the Service will be
uninterrupted. 

  

	4.	 	Merchant Product Information and Merchant Pages on Yahoo!. Yahoo! reserves the right not to post or include any Merchant Product Information or Merchant Pages on any Yahoo!
branded or co-branded property. In the event that Yahoo! becomes aware of a potential conflict involving any hypertext links or third party advertising included in the Merchant Pages, including but not limited to a violation of law or a conflict
with Yahoo!’s advertising guidelines or preexisting contractual arrangements, Yahoo! will notify Merchant and may request that Merchant remove or replace such hypertext links or third party advertising on Merchant Pages. If the parties cannot
resolve the matter within [*] of receipt of Yahoo!’s notice by Merchant, Yahoo! reserves the right to remove or disable such hypertext links or third party advertising on Merchant Pages. The foregoing only applies to Merchant Pages and will not
affect operation of or any material on the Merchant Site. 

 * Material has been
omitted pursuant to a request for confidential treatment. 

	5.	 	Customer Order Information. 

  

	 	(a)	 	Order Placement and Fulfillment. Users of the Service may search for and navigate to Merchant Product Information and Merchant Pages via Web pages designed and hosted by
Yahoo! (the “Service Pages”). Users of the Service will order products from Merchant via Merchant Pages. Check-out for orders may be conducted on either Merchant Pages (the “Check-out Pages”) or Service Pages. Information
relating to the purchase of Merchant products via the Service, including product name, product quantity, amount paid, user’s proper name, shipping address, billing address, email address and credit card information (the “Customer Order
Information”) will be transmitted to Merchant. Merchant will notify each user via email or telephone within [*] after Merchant receives the Customer Order Information whether the order can or cannot be fulfilled. Merchant will be solely
responsible for all products offered by Merchant on Yahoo! Shopping and any activities related to such products, including but not limited to billing, shipping and fulfillment of goods, returns and customer service and for any acts or omissions that
occur in connection with such products. 

  

	 	(b)	 	Privacy and Consumer Protection. Merchant agrees to implement adequate security protections to ensure the privacy of Customer Order Information. Merchant further agrees (i)
to post a privacy policy on its Merchant Site that, at a minimum, discloses any and all uses of personal information collected from users by Merchant, including but not limited to any uses of personal information collected during a transaction that
is cancelled or otherwise not completed by the user; (ii) to provide a hypertext link on the first Check-out Page to Merchant’s privacy policy; and (iii) to use Customer Order Information only as expressly permitted by Merchant’s privacy
policy. Merchant further agrees use its best commercial efforts to implement the following changes as soon as possible (but in no event later than [*] after the Effective Date): (X) to place a prominent notice on any Check-out Pages on which
Merchant collects personal information from users that such information is being collected; and (Y) to provide a hypertext link on all Check-out Pages to Merchant’s privacy policy. If a user requests, or if Yahoo! conveys such request on behalf
of the user, that Merchant remove personal information relating to any user from Merchant’s database and other records, Merchant agrees to remove such information promptly from its database or other records. 

  

	6.	 	Information Maintained by Yahoo! and Relevant to the Transaction. In the event that a registered Yahoo! user places an order for a Merchant product via the Service, Yahoo!
already may maintain information about the user in Yahoo!’s proprietary databases that is relevant to the transaction, including but not limited to that user’s proper name, shipping address, billing address, email address and credit card
information. Merchant acknowledges that Yahoo! may provide registered Yahoo! users with the option to have certain input fields on Check-out Pages that request Customer Order Information “populated” with applicable information about that
registered Yahoo! user from Yahoo!’s proprietary databases (e.g., as part of an “Express Check-out” feature of the Service). For clarity, the parties understand that such “population” by Yahoo! will not affect
Merchant’s ownership of Customer Order information, as set forth in Section 8(c), and will not transfer, impair or otherwise limit Yahoo!’s rights in the “populated” information. 

  

	7.	 	Registration of Unregistered Yahoo! Users who Purchase from Merchant via the Service. Merchant agrees that users who are not registered with Yahoo! may be given the
opportunity to register with Yahoo! before completing a discrete transaction with Merchant via the Service. 

  

	8.	 	Merchant Licenses to Yahoo!. 

  

	 	(a)	 	Merchant Product Information. Merchant hereby grants to Yahoo! a worldwide, non-exclusive license to use, display, modify, make derivative works from, reproduce and
distribute Merchant Product Information and any portions thereof and any derivative works therefrom during the Term solely for the purpose of providing features of the Service, including but not limited to the right to incorporate Merchant Product
Information into a database and the right to display in any manner the results of search queries and comparisons conducted by users of the Service. Yahoo! may modify and create derivative works from Merchant Product Information only to the extent
reasonably necessary to 

 * Material has been omitted pursuant to a request for
confidential treatment. 

	 	 
fit the format of the Service or to provide features of the Service. Merchant also grants to Yahoo! (i) the right to maintain such Merchant Product
Information on Yahoo! servers during the Term; (ii) the right to authorize the downloading and printing of Merchant Product Information, or any portion thereof, by users; and (iii) subject to Merchant’s prior approval, which will not be
unreasonably withheld, the right to use Merchant Product information for purposes of promoting Merchant products, Yahoo! Shopping or Yahoo! generally. 

  

	 	(b)	 	Merchant Pages. Merchant grants to Yahoo! a worldwide, non-exclusive license to use, display, modify, make derivative works from, reproduce and distribute Merchant Pages
during the Term solely for the purpose of responding to particular queries by users of the Service. Yahoo! may modify and create derivative works from Merchant Pages only to the extent reasonably necessary to fit the format of the Service or to
provide features of the Service, including but not limited to any feature that enables the “population” of certain input fields by Yahoo! during the check-out process. Merchant also grants to Yahoo! (i) the right to designate and display a
Yahoo! URL for all Merchant Pages and (ii) with prior approval of Merchant, the right to redirect certain hypertext links on Merchant Pages to certain Service Pages. 

  

	 	(c)	 	Customer Order Information. Merchant owns Customer Order information and grants to Yahoo! a perpetual, worldwide, sublicensable, non-exclusive license to use Customer Order
Information in aggregate form, such that Customer Order Information is not individually attributable to Merchant, for research, marketing or other promotional purposes. 

  

	9.	 	Disclosure of Confidential Information. 

  

	 	(a)	 	Definition of Confidential Information. Each party acknowledges that Confidential Information may be disclosed to the other party during the Term of this Agreement.
“Confidential Information” means any confidential, proprietary or trade secret information relating to this Agreement or disclosed by one party (the “Disclosing Party”) to the other party (the “Receiving Party”) during
the Term of this Agreement, including but not limited to material terms of this Agreement, information about users of the Service (e.g., Customer Order Information), information related to the calculation of fees due to Yahoo!, and any other
business, financial or technical information that is not (i) disclosed in public materials or otherwise in the public domain through no fault of the Receiving Party; (ii) lawfully obtained by the Receiving Party from a third party without any
obligation of confidentiality; (iii) lawfully known to the Receiving Party prior to disclosure by the Disclosing Party; or (iv) independently developed by the Receiving Party. 

  

	 	(b)	 	Treatment of Confidential Information. Except as otherwise expressly provided in this Agreement, each party agrees that it will (i) treat all Confidential Information of the
other party with the same degree of care as it accords to its own Confidential Information, but in no event less than a reasonable degree of care; (ii) disclose Confidential Information of the other party only (A) to those of its agents or employees
who need to know such Confidential Information and who have agreed previously, either as a condition of employment or in order to obtain the Confidential Information, to be bound by terms substantially similar to those of this Section 9, or (B) as
required or reasonably advised to be disclosed by law, provided that the Receiving Party affords the Disclosing Party a reasonable opportunity to seek protective legal treatment of such Confidential Information; and (iii) destroy or return to the
other party all Confidential Information of the other party upon termination of this Agreement. Subject to the foregoing confidentiality obligations, Merchant acknowledges and agrees that Yahoo may access information related to Merchant on Yahoo
servers as necessary to identify or resolve technical problems or respond to complaints about the Service. 

	10.	 	Payments to Yahoo!. Merchant will pay to Yahoo! [*] Service Orders. [*] “Service Order” means an order for one or more Merchant products placed by a user as part of
a discrete transaction on the Service. Yahoo! will calculate the fees due to Yahoo! based on the Service Orders that Yahoo! records. Merchant will pay such fees due to Yahoo! on [*] basis within [*] after the date of the invoice that Yahoo! provides
to Merchant. Merchant acknowledges and agrees that Yahoo! records are the official, definitive records for the purpose of calculating the fees due to Yahoo! under this Agreement. Yahoo! will permit Merchant, at Merchant’s expense, to retain a
reputable, independent certified public accounting firm that is reasonably acceptable to Yahoo! solely for the purpose of reviewing, at a mutually agreed upon time during normal business hours, those Yahoo! records that relate to the calculation of
fees due to Yahoo! under this Agreement. Such reviews must not be conducted more often than once every twelve (12) month period of the Term. Prior to any such review, Merchant will require the certified public accounting firm to sign a standard
confidentiality agreement approved by Yahoo!, and the results of any such review will be considered Confidential Information. In the event that any review reveals an overpayment of more than [*], Yahoo! will pay the reasonable cost of such review.
All fees are payable in U.S. dollars. Late payments will bear interest at the rate of [*] per month (or the highest rate permitted by law, if less). In the event of any failure by Merchant to make payment, Merchant will be responsible for all
reasonable expenses (including attorneys’ fees) incurred by Yahoo! in collecting such amounts. 

  

	11.	 	Term, Termination and Modification. This Agreement will become effective as of the Effective Date and will, unless sooner terminated as provided herein or as otherwise
agreed, remain effective at least until [*] (the “Initial Term”). After the Initial Term, this Agreement will continue until there are no Merchant advertisements running or scheduled to run on Web pages within Yahoo! Shopping, excluding
Merchant Pages (the “Extension Term”). For clarity, Yahoo!’s posting of Merchant advertisements will be governed by applicable advertising agreements or Insertion Orders. As used herein, the “Term” means the initial Term and
any Extension Term. This Agreement may be terminated at any time by either party no less than thirty (30) days after written notice to the other party of such other party’s breach of any of its obligations under this Agreement in any material
respect, which breach is not remedied within such notice period. No amendment to any provision of this Agreement will be effective unless in writing and signed by both parties. Upon termination, Yahoo! reserves the right to delete from its servers
any and all information related to Merchant, including but not limited to Merchant Product Information. Sections 5(b), 6, 8(c), 9 through 11 and 13 through 15 will survive termination or expiration of this Agreement. 

  

	12.	 	Representations and Warranties. 

  

	 	(a)	 	By Merchant. Merchant represents and warrants that it (i) has full power and authority under all relevant laws and regulations to offer, sell and distribute the products
offered by it, including but not limited to holding all necessary licenses from all necessary jurisdictions to engage in the advertising and sale of such products, and (ii) will not engage in any activities: (A) that constitute or encourage a
violation of any applicable law or regulation, including but not limited to the sale of illegal goods or the violation of export control or obscenity laws; (B) that infringe the rights of any third party, including but not limited to the
intellectual property, business, contractual or fiduciary rights of others; and (C) that are in any way connected with the transmission of the unsolicited distribution of email or with any unethical marketing practices. 

  

	 	(b)	 	By Yahoo!. Yahoo! represents and warrants that it (i) has full power and authority under all relevant laws and regulations to offer the Service and (ii) will not engage in
any activities that are in any way connected with the transmission of the unsolicited distribution of email or with any unethical marketing practices. 

 * Material has been omitted pursuant to a request for confidential treatment. 

	13.	 	Indemnity. 

  

	 	(a)	 	By Merchant. Merchant agrees to indemnify and hold harmless Yahoo! and its parents, subsidiaries, affiliates, officers, directors, shareholders, employees and agents from any
claim or demand, including reasonable attorneys’ fees, made by any third party to the extent that such claim or demand is based on, or arises out of, (i) any products offered, distributed or sold by Merchant in connection with the Service; (ii)
any mistake, error or omission made by Merchant, including but not limited to data corruption or wrongful disclosure of Customer Order Information; or (iii) any alleged violation of any rights of another that results from Merchant’s use of any
content, trademarks, service marks, trade names, copyrighted or patented material, or other intellectual property used by Merchant; provided, however, that in any such case: (A) Yahoo! provides Merchant with prompt notice of any such claim; (B)
Yahoo! permits Merchant to assume and control the defense of such action, with counsel chosen by Merchant (who will be reasonably acceptable to Yahoo!); and (C) Merchant does not enter into any settlement or compromise of any such claim without
Yahoo!’s prior written consent, which consent will not be unreasonably withheld. It is understood and agreed that Yahoo! will not be required to edit or review for accuracy or appropriateness any content provided by Merchant.

  

	 	(b)	 	By Yahoo!. Yahoo! agrees to indemnify and hold harmless Merchant and its parents, subsidiaries, affiliates, officers, directors, shareholders, employees and agents from any
claim or demand, including reasonable attorneys’ fees, made by any third party to the extent that such claim or demand is based on, or arises out of, any infringement of the United States copyright, trademark or trade secret that results from
Yahoo!’s use of Yahoo! trademarks, service marks, logos or other distinctive Yahoo! brand features; provided, however, that in any such case: (i) Merchant provides Yahoo! with prompt notice of any such claim; (ii) Merchant permits Yahoo! to
assume and control the defense of such action, with counsel chosen by Yahoo! (who will be reasonably acceptable to Merchant); and (iii) Yahoo! does not enter into any settlement or compromise of any such claim without Merchant’s prior written
consent, which consent will not be unreasonably withheld. 

  

	14.	 	DISCLAIMER OF WARRANTIES AND LIMITATIONS OF LIABILITY AND DAMAGES. THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF
ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. NEITHER THIS AGREEMENT NOR ANY DOCUMENTATION FURNISHED UNDER IT IS INTENDED TO EXPRESS OR IMPLY ANY WARRANTY THAT
THE SERVICES WILL BE UNINTERRUPTED, TIMELY OR ERROR-FREE. 

  
 EXCEPT FOR OBLIGATIONS UNDER SECTION 13, NEITHER PARTY NOR ITS PARENTS, SUBSIDIARIES, AFFILIATES, OFFICERS, DIRECTORS, SHAREHOLDERS, EMPLOYEES AND AGENTS WILL BE LIABLE, UNDER ANY CIRCUMSTANCES OR LEGAL THEORIES
WHATSOEVER, FOR ANY LOSS OF BUSINESS, PROFITS OR GOODWILL, LOSS OF USE OR DATA, INTERRUPTION OF BUSINESS OR FOR ANY INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY CHARACTER, EVEN IF THAT PARTY IS AWARE OF THE RISK OF SUCH DAMAGES. IN
ADDITION, AND EXCEPT FOR OBLIGATIONS UNDER SECTION 13, NEITHER PARTY WILL BE LIABLE UNDER ANY CIRCUMSTANCES OR LEGAL THEORIES FOR ANY DAMAGES THAT RESULT IN ANY WAY FROM MERCHANT’S USE OR INABILITY TO USE THE SERVICE, OR THAT RESULT FROM
ERRORS, DEFECTS, OMISSIONS, DELAYS IN OPERATION OR TRANSMISSION, OR ANY OTHER FAILURE OF PERFORMANCE OF THE SERVICE. FINALLY, EXCEPT FOR OBLIGATIONS UNDER SECTION 13, ONE PARTY’S LIABILITY TO THE OTHER WILL NOT, FOR ANY REASON, EXCEED [*].

  

	15.	 	Miscellaneous. Any and all press releases and other public announcements relating to this Agreement or the underlying transactions between Yahoo! and Merchant, including the
method and timing of such announcements, must be approved in advance by the parties in writing. Each party reserves the right to withhold approval of any public announcement in its sole discretion. Any notices or communications will be by electronic
mail or in writing and will be deemed delivered upon receipt to the party to whom such communication is directed. If to Yahoo!, such notices will be addressed to 3420 Central Expressway, Santa Clara, CA 95051. If to Merchant, such notices will be
addressed to the electronic or mailing address 

 * Material has been omitted
pursuant to a request for confidential treatment. 

	 	 
specified on the signature page of this Agreement. The section headings in this Agreement are for convenience only and may not be relied upon to construe or
otherwise interpret this Agreement. This Agreement constitutes the final, complete and exclusive statement of the agreement between the parties with respect to its subject matter and supersede all previous proposals. This Agreement and the
relationship between Merchant and Yahoo! will be governed by the laws of the state of California without regard to its conflict of law provisions. Merchant and Yahoo! agree to submit to the personal and exclusive jurisdiction of the Superior Court
of the State of California for the County of Santa Clara or the United States District Court for the Northern District of California. If any provision of this Agreement is found invalid or unenforceable, that provision will be enforced to the
maximum extent permissible, and the other provisions of this Agreement will remain in full force. Neither party’s failure to exercise or enforce any right or provision of this Agreement will constitute a waiver of such right or provision. Both
parties agree that, regardless of any statute or law to the contrary, any claim or cause of action arising out of or related to use of the Service or this Agreement must be filed within [*] after such claim or cause of action arose, or be forever
barred. 

  
 [SIGNATURE PAGE FOLLOWS] 

* Material has been omitted pursuant to a request for confidential treatment. 

 IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by their duly authorized representatives as of
the date first written above. 
  

	YAHOO! INC.	 	PROFLOWERS.COM
				
	By:	 	 /s/

	 	By:	 	 /s/ Mark Sottosanti

	Title:	 	 RVP

	 	Title:	 	 VP Planning and Logistics

	Address:	 	
	 	Address:	 	 5005 Wateridge Vista Dr. #201

	 	 	
	 	 	 	 San Diego, CA 92121

	Facsimile:	 	 408 616-3701

	 	Facsimile:	 	 619-784-6923

	E-mail:	 	 [*]

	 	E-mail:	 	 [*]

  
 * Material has been omitted pursuant
to a request for confidential treatment.Extension No.1 to Yahoo! Remote Merchant Integration (RMI) Agreement

 Exhibit 10.26 
  
 EXTENSION NO. 1 TO YAHOO! REMOTE MERCHANT INTEGRATION (RMI) AGREEMENT 
  
 THIS EXTENSION No. 1 (this “First Extension”) is entered into as of December 19, 2001 (the ”First Extension
Effective Date”) by and between Yahoo! Inc. (“Yahoo!”), a Delaware corporation, and ProFlowers, Inc. (“Merchant”), a Delaware corporation, and amends the Yahoo! Remote Merchant Integration (RMI) Agreement between Yahoo! and
Merchant entered into as of August 23, 2000 (the “Agreement”). 
  
 For good and valuable consideration, the receipt of which is hereby acknowledged, Yahoo! and Merchant amend the Agreement as follows: 
  

	 	1.	 	Definitions. Capitalized terms not defined herein have the meanings set forth in the Agreement. 

  

	 	2.	 	ProFlowers, Inc.. The introductory paragraph of the Agreement is amended so that the title of the parry “Proflowers.com” is deleted and replaced by
“ProFlowers, Inc.” The parties acknowledge that “Proflowers.com” was intended to be “ProFlowers, Inc.” and all obligations and rights herein have been and shall be binding upon ProFlowers, Inc. 

 

	 	3.	 	Term. The first sentence of Section 11 of the Agreement is deleted in its entirety and replaced with the following: 

  
 This Agreement will become effective as of the Effective Date and will,
unless sooner terminated as provided herein or as otherwise agreed, remain effective at least until [*] (the ”Initial Term”). 
  

	 	4.	 	Survival. The penultimate sentence of Section 11 of the Agreement is deleted in its entirety and replaced with the following: 

  
 Upon termination, [*], Yahoo! reserves the right to delete from its servers
any and all information related to Merchant, including but not limited to Merchant Product Information. 
  

	 	5.	 	Payments. As of the November 1, 2001, Section 10 of the Agreement is amended so that it is severed in its entirety and replaced by the following: 

  

	 	10.	 	Payments to Yahoo!. Merchant will make payments to Yahoo! [*] Service Order basis (the “Service Order Fee”) according to the following schedule on a [*] basis
within [*] after the date of the invoice that Yahoo! provides to Merchant, which invoice will describe in reasonable detail Yahoo!’s calculation of the Service Order Fee: 

  

	 NUMBER OF SERVICE ORDERS

	  	 [*] SERVICE ORDER

	 [*]
	  	 [*]

  
 A “Service
Order” is an order for one or more Merchant products placed by a user on the Merchant Site as it is remotely integrated into Yahoo! Shopping, excluding each order that is placed immediately after the user clicks on an advertising unit placed by
Yahoo! according to [*], as recorded by Yahoo!. Yahoo! will calculate the Service Order Fee based on the Service Orders that Yahoo! records. Merchant acknowledges and agrees that Yahoo! records are the official, definitive records for the purpose of
calculating the Service Order Fee. [*] Yahoo! shall maintain, during the Term and for a period of 6 months after the expiration or termination of this Agreement, those records and other related materials reasonably necessary for Yahoo! to calculate
the Service Order Fee. Yahoo! will permit Merchant, at Merchant’s expense, to retain a reputable, independent certified public accounting firm that is reasonably acceptable to Yahoo! solely for the purposes of reviewing, at a mutually agreed
upon time 

  

	*	 	Material has been omitted pursuant to a request for confidential treatment. 

 
during normal business hours, those Yahoo! records that relate to the calculation of Service Order Fee, Merchant will be entitled to invoke this one-time
right to review at any time during the Term and for a period of 6 months after the expiration or termination of this Agreement, which review can extend to only those records and other materials relating to Yahoo!’s calculation of the Service
Order Fee between the First Extension Effective Date and the date on which the Agreement expires or terminates. Prior to this review, Merchant will require the certified public accounting firm to sign a standard confidentiality agreement approved by
Yahoo!, and the results of this review will be considered Confidential Information. In the event that this review reveals an overpayment of more than [*] Service Order Fee by Merchant, Yahoo! will pay the reasonable cost of this review to Merchant
within [*] after Merchant makes the results of this review available to Yahoo!. In the event that this review reveals any overpayment of the Service Order Fee by Merchant, Yahoo! either will credit the amount of any overpayment against future
payments of the Service Order Fee or, if no additional payments of the Service Order Fee are owed, will pay the amount of any overpayment to Merchant within [*] after Merchant makes the results of this review available to Yahoo!. All fees are
payable in U.S. dollars. Late payments will bear interest at the rate of [*] per month (or the highest rate permitted by law, if less). In the event of any failure by Merchant to make payment, Merchant will be responsible for all reasonable expenses
(including attorneys’ fees) incurred by Yahoo! in collecting such amounts. 
  

	 	6.	 	Representations and Warranties. Section 12(a)(ii)(C) of the Agreement is amended so that it is severed in its entirety and replaced by the following:

  
 that are in any way connected with the
transmission of the unsolicited distribution of email or with any unethical marketing practices (Yahoo! acknowledges that Merchant cannot guarantee Merchant affiliates’ performance of Affiliate Agreements that prohibit Merchant affiliates from
engaging in unethical marketing practices). 
  

	 	7.	 	Disclaimer of Warranties and Limitations of Liability and Damages. The first sentence of the second paragraph of Section 14 of the Agreement is amended so that it is severed
in its entirety and replaced by the following: 

  
 NEITHER PARTY NOR ITS PARENTS, SUBSIDIARIES, AFFILIATES, OFFICERS, DIRECTORS, SHAREHOLDERS, EMPLOYEES AND AGENTS WILL BE LIABLE, UNDER ANY CIRCUMSTANCES OR LEGAL THEORIES WHATSOEVER, FOR ANY LOSS OF BUSINESS, PROFITS OR GOODWILL, LOSS OF
USE OR DATA, INTERRUPTION OF BUSINESS OR FOR ANY INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY CHARACTER, EVEN IF THAT PARTY IS AWARE OF THE RISK OF SUCH DAMAGES. FOR THE PURPOSES OF CLARITY, NOTHING IN THIS SECTION IS INTENDED TO
LIMIT THE INDEMNIFICATION OBLIGATIONS OF ANY PARTY WITH RESPECT TO THE CHARACTERIZATION OF ANY CLAIM BY A THIRD PARTY AS SPECIAL, INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE, OR ANY OTHER FORM OF DAMAGES OR AS ATTORNEYS’ FEES, COSTS OR ANY
OTHER FORM OF EXPENSES SUCH THAT ALL THESE DAMAGES AND EXPENSES WILL BE DEEMED DIRECT DAMAGES HEREUNDER. 
  

	 	8.	 	Assignment. The Agreement is amended so that the following is inserted as Section 14.5 of the Agreement: 

  
 Assignment. Merchant may not resell, assign or transfer any of its
rights hereunder without prior written consent from Yahoo!, and any attempt to resell, assign or transfer such rights shall be null and void. Notwithstanding the previous sentence and subject to the following sentences of this Section 14.5, either
party (the “Assigning Party”) may assign or transfer any of its rights, in whole or in part (whether by operation of law or otherwise), without the prior written consent of the other party (the “Non-Assigning Party”) in the event
of a merger, sale of substantially all of the stock or assets or other corporate reorganization of the Assigning Party in which more than fifty percent 

  

	*	 	Material has been omitted pursuant to a request for confidential treatment. 

  

 2 

 
(50%) of the voting securities of the Assigning Party are transferred (each an “Acquisition”), as long as the successor agrees in writing to be
bound by the terms of the Agreement. Merchant shall provide Yahoo! notice of an Acquisition (“Acquisition Notice”) no later than the date of the Acquisition. Upon receipt of the Acquisition Notice, Yahoo! shall have a right to terminate
the Agreement by notifying successor of its intent to terminate the Agreement (“Termination Notice”) within twenty-five (25) calendar days after Yahoo!’s receipt of the Acquisition Notice (the “Evaluation Period”), which
termination will become effective five (5) calendar days after receipt of the Termination Notice by successor. During the Evaluation Period and, to the extent that Yahoo! elects to terminate the Agreement hereunder, for the period until termination
becomes effective, the Merchant Product Information and the Merchant Pages will promote only those products and services offered by Merchant prior to the Acquisition, and those products and services will be branded solely by Merchant. Additionally,
no amounts prepaid by Merchant under the Agreement shall be refunded to Merchant or successor upon termination pursuant to a Termination Notice. 
  

	 	9.	 	Effect of Amendment. Except as amended by this First Extension, the Agreement will remain in full force and effect in accordance with its terms. In the event of any conflict
between the terms of the Agreement and the terms of this First Extension, the terms of this First Extension shall govern and control. 

  

	 	10.	 	Counterparts. This First Extension may be executed in any number of counterparts, each which will be deemed an original, and all of which together shall constitute one
instrument. 

  
 This First Extension has been executed by the duly
authorized representatives of the parties as of the First Extension Effective Date. 
  

	 YAHOO! INC.

		
	 By:
	 	 /s/ Sam Figler

		
	 Name:
	 	 Sam Figler

		
	 Title:
	 	 Sr. Dir. Bus Dev.

		
	 Date:
	 	 12/19/01

	
	 PROFLOWERS, INC.

		
	 By:
	 	 /s/ Mark S. Irace

		
	 Name:
	 	 Mark Irace

		
	 Title:
	 	 Vice President, Marketing

		
	 Date:
	 	 12/19/01

  

  

 3 

 Page 1 of Order [*] 
  
 YAHOO!. Advertising Insertion Order 
  
 http://www.yahoo.com 
  

	Order #215456
                            Revision: 1	 	Sales Contact:	 	 Dirk Bohse

	Customer	 	 	 	Phone:	 	 
	Order:	 	 	 	Email:	 	 [*]

	Date:	 	 31-OCT-2001
	 	Fax:	 	 
	Campaign:	 	 	 	 	 	 
	URL:	 	 	 	 	 	 

  

	 Advertiser
	 	 	 	 Agency
	 	 
	Name:	 	 PROFLOWERS
	 	Name:	 	 
				
	Address:	 	 5005 Wateridge Vista Dr.
	 	Address:	 	 
	 	 	 San Diego, CA 92121
	 	 	 	 
				
	Contact:	 	 Mark Irace
	 	Contact:	 	 
	Phone:	 	 858-729-2720
	 	Phone:	 	 
	Fax:	 	 858-784-6920
	 	Fax:	 	 
	Email:	 	 [*]
	 	Email:	 	 

  

	 Order Totals
	 	 	 	 	 	 
	 	 	 	 	Total Impressions:	 	0
	Contract Length:	 	 [*]
	 	Total Amount:	 	[*]
	Start Date:	 	 [*]
	 	 	 	 
	End Date:	 	 [*]
	 	 	 	 
	Billing Currency:	 	 US Dollar
	 	 	 	 
	Bill To:	 	 Advertiser
	 	 	 	 
	Terms:	 	 Pending Credit Approval
	 	 	 	 
	Billing:	 	 [*]
	 	Net Cost:	 	 [*]

  
 MATERIALS: Banners: Banner
requirements are posted at http://fusion.yahoo.com 
  
 DELIVERY: All Materials
and any changes must be delivered at least [*] in advance to the email address specified for your region at http://fusion.yahoo.com. 
  
 A Yahoo! Insertion order number and flight dates must be referenced in all correspondence. Yahoo! will not issue any credit or makegood due to late or incorrectly
submitted banners and/or late or incomplete information. 
  
 TERMS AND CONDITIONS: 
  
 The Insertion
Order is subject to the terms and conditions of all exhibits attached hereto including, without limitation, the Standard Terms attached. All terms and conditions set forth in the Exhibits are made a part of this Insertion Order by this reference.

  
 The Exhibits shall govern in the event of any inconsistency between the
Exhibits and this Insertion Order. The signatory of this Insertion Order represents that he/she has read and agrees to the Exhibits and has the authority to bind the Advertiser set forth above. 
  
 This Insertion Order is valid for three (3) business days from the date of this order.
This agreement is non-cancelable. 
  

	Authorized By:	 	 /s/

	 	Phone:	 	
	 	Date:	 	 12/18/01

						
	Production Contact:	 	 Mike Corrales

	 	Phone:	 	858-729-2708	 	Email:	 	[*]

  

	 Please return to Yahoo Sales Operations Dept
 Fax # 208-439-7688
	 	 YAHOO! INC. SANTA CLARA (PC)
 2700
San Tomas
 SANTA CLARA, CA 95051

  

	*	 	Material has been omitted pursuant to a request for confidential treatment. 

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	1	 	 Subscribe
	 	 	 	 [*]
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“[*] * Note: All subsequent end dates should be [*]”]
	 	 [Handwritten: Proflowers initial:
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 Yahoo! initial:
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SF
	 	 
							
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	 Total for shopping property
	 	 	 	 	 	 	 	[*]	 	[*]

  

	 Billing Currency: US Dollar
	 	 	 	Total Impressions:	 	Total Amount:
				
	 	 	Order Totals	 	0	 	[*]
				
	 	 	Net Cost:	 	[*]	 	 

  
 Comments: 
  

	*	 	Material has been omitted pursuant to a request for confidential treatment. 

 Standard Terms and Conditions for Yahoo! Advertising 
 Insertion Order No. [*] (Shopping Insertion Order) 
  
 The following terms and conditions (the “Standard Terms”) shall be deemed to be incorporated into the attached insertion order (the “Insertion
Order”): 
  
 1. Terms of Payment. Advertiser must submit completed
credit application to determine terms of payment. If no credit application is submitted or the request for credit is denied by Yahoo! Inc. (“Yahoo”) in its sole discretion, the Insertion Order must be paid in advance of the advertisement
start date. Major credit cards (VISA, M/C and American Express) are accepted. If Yahoo approves credit, Advertiser will be invoiced on the first day of the contract period set forth on the insertion Order and payment shall be made to Yahoo within
[*] from the date of invoice (“Due Date”). Amounts paid alter the Due Date shall bear interest at the rate of [*] per month (or the highest rate permitted by law, if less). In the event Advertiser fails to make timely payment, Advertiser
will be responsible for all reasonable expenses (including attorneys’ fees) incurred by Yahoo in collecting such amounts. Yahoo reserves the right to suspend performance of its obligations hereunder (or under any other agreement with
Advertiser) in the event Advertiser fails to make timely payment hereunder or under any other agreement with Yahoo. 
  
 2. Positioning. Except as otherwise expressly provided in the Insertion Order, positioning of advertisements within the Yahoo properties or on any page is at the
sole discretion of Yahoo. Yahoo may, at its sole discretion, remove from the Insertion Order (and substitute with similar inventory) any keyword or category page that it believes to be a trademark, trade name, company name, product name or brand
name belonging to or claimed by a third party. 
  
 3. Usage Statistics.
Unless specified in the Insertion Order, Yahoo makes no guarantees with respect to usage statistics or levels of impressions for any advertisement. Advertiser acknowledges that delivery statistics provided by Yahoo are the official, definitive
measurements of Yahoo’s performance on any delivery obligations provided in the Insertion Order. The processes and technology used to generate such statistics have been certified and audited by an independent agency. No other measurements or
usage statistics (including those of Advertiser or a third party ad server) shall be accepted by Yahoo or have bearing on the Insertion Order. 
  
 4. Renewal. Except as expressly set forth in the Insertion Order, any renewal of the Insertion Order and acceptance of any additional advertising order shall be at
Yahoo’s sole discretion. Pricing for any renewal period is subject to change by Yahoo from time to time. 
  
 5. No Assignment or Resale of Ad Space. Advertiser may not resell, assign or transfer any of its rights hereunder without prior written consent from Yahoo, and any attempt to resell, assign or transfer such
rights shall result in immediate termination of this contract, without liability to Yahoo. Notwithstanding the previous sentence and subject to the following sentences of this Section 5, either party (the “Assigning Party”) may assign or
transfer any of its rights, in whole or in part (whether by operation of law or otherwise), without the prior written consent of the other party (the “Non-Assigning Party’) in the event of a merger, sale of substantially all of the stock
or assets or other corporate reorganization of the Assigning Party In which more than fifty percent (50%) of the voting securities of the Assigning Party are transferred (each an “Acquisition”), as long as the successor agrees in writing
to be bound by the terms or the Standard Terms and the Insertion Order. Advertiser shall provide Yahoo notice of an Acquisition (“Acquisition Notice”) no later than the date of the Acquisition. Upon receipt of the Acquisition Notice, Yahoo
shall have a right to terminate the Standard Terms and the Insertion Order by notifying successor of its intent to terminate the Standard Terms and the Insertion Order (“Termination Notice”) within twenty-five (25) calendar days after
Yahoo’s receipt of the Acquisition Notice (the “Evaluation Period”), which termination will become effective five (5) calendar days after receipt of the Termination Notice by successor. During the Evaluation Period and, to the extent
that Yahoo elects to terminate the Standard Terms and the Insertion Order hereunder, for the period until termination becomes effective, Advertiser will promote within its advertisements only those products and services offered by Advertiser prior
to the Acquisition, and those products and services will be branded solely by Advertiser. Additionally, no amounts prepaid by Advertiser under the Standard Terms and the insertion Order shall be refunded to Advertiser or successor upon termination
pursuant to a Termination Notice. 
  
 6. Limitation of Liability. In
the event (i) Yahoo fails to publish an advertisement In accordance with the schedule provided in the Insertion Order, (ii) Yahoo fails to deliver the number of total page views specified In the Insertion Order (if any) by the end of the specified
period, or (iii) of any other failure, technical or otherwise, of such advertisement to appear as provided in the Insertion Order, the sole liability of Yahoo to Advertiser shall be limited to. at Yahoo’s sole discretion, a pro rata refund of
the advertising fee representing undelivered page views, placement of the advertisement at a later time in a comparable position, or extension of the term of the Insertion Order until total page views are delivered. In no event shall Yahoo or
Advertiser be responsible for any consequential, special, punitive or other damages, including, without limitation, lost revenue or profits, in any way arising out of or related to the Insertion Order/Standard Terms or publication of the
advertisement, even if such party has been advised of the 

  

	*	 	Material has been omitted pursuant to a request for confidential treatment. 

 
possibility of such damages. Without limiting the foregoing, Yahoo or Advertiser shall have no liability for any failure or delay resulting from any
governmental action, fire, flood, insurrection, earthquake, power failure, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown or any other condition beyond
the control of such party affecting production or delivery in any manner. 
  
 7. Advertiser’s Representations; Indemnification. Advertisements are accepted upon the representation that Advertiser has the right to publish the contents of the advertisement without infringing the rights of any third party
and without violating any law. In consideration of such publication, Advertiser agrees, at its own expense, to indemnify, defend and hold harmless Yahoo, and its employees, representatives, agents and affiliates, against any and all expenses and
losses of any kind (including reasonable attorneys’ fees and costs) incurred by Yahoo in connection with any claims, administrative proceedings or criminal investigations of any kind arising out of publication of the advertisement and/or any
material, product or service of Advertiser to which users can link through the advertisement (including without limitation, any claim of trademark or copyright infringement, defamation, breach of confidentiality, privacy violation, false or
deceptive advertising or sales practices). 
  
 8. Provision of Advertising
Materials. Advertiser will provide all materials for the advertisement In accordance with Yahoo’s policies in effect from time to time, including (without limitation) the manner of transmission to Yahoo and the lead-time prior to
publication of the advertisement. Yahoo shall not be required to publish any advertisement that is not received in accordance with such policies and reserves the right to charge Advertiser, at the rate specified in the Insertion Order, for inventory
held by Yahoo pending receipt of acceptable materials from Advertiser which are past due. Advertiser hereby grants to Yahoo a non-exclusive, worldwide, fully paid license to use, reproduce and display the advertisement (and the contents, trademarks
and brand features contained therein) in accordance herewith. 
  
 9. Right to
Reject Advertisement. All contents of advertisements are subject to Yahoo’s approval. Yahoo reserves the right to reject any advertisement, URL link, space reservation or position commitment, at any time, for any reason whatsoever
(including belief by Yahoo that placement of advertisement, URL link, etc., may subject Yahoo to criminal or civil liability). If Yahoo exercises its right to reject under the preceding sentence, Advertiser shall have the opportunity to submit to
Yahoo a replacement advertisement, URL link, space reservation or position commitment within a reasonable period of time after Yahoo’s rejection, and Yahoo agrees to review the replacement within a reasonable period of time after
Advertiser’s submission. 
  
 10. Cancellations. Except as otherwise
provided in the Insertion Order, the Insertion Order Is non-cancelable by Advertiser. 
  
 11. Construction. No conditions other than those set forth in the Insertion Order or these Standard Terms shall be binding on Yahoo unless expressly agreed to in writing by Yahoo. In the event of any inconsistency between the
Insertion Order and the Standard Terms, the Standard Terms shall control. 
  
 12. Miscellaneous. These Standard Terms, together with the Insertion Order, (i) shall be governed by and construed in accordance with, the laws of the State of California, without giving effect to principles of conflicts of law; (ii)
may be amended only by a written agreement executed by an authorized representative of each party; and (iii) constitute the complete and entire expression of the agreement between the parties, and shall supersede any and all other agreements,
whether written or oral, between the parties. Advertiser shall make no public announcement regarding the existence or content of the Insertion Order without Yahoo’s written approval, which may be withheld at Yahoo’s sole discretion. Both
parties consent to the jurisdiction of the courts of the State of California with respect to any legal proceeding arising In connection with the Insertion Order/Standard Terms. 
  
 13. Third Party Ad Serving. If Yahoo has approved the use by Advertiser of a third party ad server (“Third Party Server”)
in connection with this Insertion Order, the following provisions shall also apply: (i) The Advertiser shall post each advertisement to a staging area and shall notify Yahoo of such posting at least [*] prior to the date on which Third Party Server
is scheduled to serve such advertisement to a Yahoo property. Such advertisement shall be reviewed by Yahoo and must be approved In writing by Yahoo before it can be served by Third Party Server. In accordance with Section 9, Yahoo reserves the
right to reject any advertisement or any element thereof, for any reason in its sole discretion. (ii) The Advertiser shall post all scheduling changes, new target URLs, new HTML specifications, new graphics and all other new or revised
advertisements (“Revisions”) to a staging area and shall notify Yahoo of such posting at least [*] prior to the date Advertiser wishes such Revisions to take effect. Revisions shall not be implemented until approved by Yahoo In writing,
which approval shall be at Yahoo’s sole discretion. (iii) If Advertiser discovers that Advertiser or Third Party Server has served, or caused to be served, an advertisement to a Yahoo property in violation of this Agreement, Advertiser must
immediately provide notice to Yahoo of the violation (along with a written explanation) and remove the advertisement from Its placement or rotation on the Yahoo properties. Nothing in this Section shall limit any of Yahoo’s rights or remedies
in the event of such breach. (iv) in the 

  

	*	 	Material has been omitted pursuant to a request for confidential treatment. 

 
event Yahoo exercises its right to cancel an advertisement in accordance with Section 9 hereof, Yahoo shall notify Advertiser In writing. The Advertiser must
cause the advertisement to be removed from the Yahoo properties and from its advertising rotation no later than [*] after written notification by Yahoo. 
  
 14. Throughout the term of this Insertion Order, Yahoo will place the following [*] advertisements on the following pages within the [*] category of Yahoo’s
shopping property (“Yahoo Shopping”): 
  
 [*]

  
 The particular placement of these [*] advertisements on these
particular pages will rotate with the modules of other merchants. 
  
 15.
Throughout the term of this Insertion Order, Yahoo will provide Advertiser with advertisements in the form of [*] text links and, if Advertiser has provided contextually relevant search results to Yahoo, [*] placement on search results pages
within Yahoo Shopping displayed in response to a user’s search of a keyword or phrase set forth in this Insertion Order. 
  
 16. Yahoo will provide Advertiser with [*] placement within a [*] and a [*] seasonal page within Yahoo Shopping and with [*] placement within a [*] seasonal page
within Yahoo Shopping. 
  
 17. Advertiser acknowledges and agrees that
Yahoo makes no guarantees with respect to usage statistics, levels of impressions or any other measure for any advertisements placed by Yahoo under this Insertion Order. 
  
 18. Advertiser will pay to Yahoo [*] in the amount of [*] as follows: the [*], in the amount of [*], [*] and will be designated as
[*]; the [*] will be due and payable on [*] basis, with the [*] payment due on [*] and the remaining [*] due on the [*] thereafter, in [*] of [*]. 
  
 These Standard Terms and Conditions for Yahoo! Advertising Insertion Order No. [*] (Shopping Insertion Order) has been executed by the duly authorized representatives of
the parties as of the last dated signature in the signature block below. 
  

	 YAHOO! INC.

		
	 By:
	 	 /s/ Sam Figler

		
	 Name:
	 	 Sam Figler

		
	 Title:
	 	 Sr. Dir. Bus. Dev.

		
	 Date:
	 	 12/19/01

	
	 PROFLOWERS, INC.

		
	 By:
	 	 /s/ Mark S. Irace

		
	 Name:
	 	 Mark Irace

		
	 Title:
	 	 Vice President, Marketing

		
	 Date:
	 	 12/18/01

  

	*	 	Material has been omitted pursuant to a request for confidential treatment.

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