Document:

First Amendment to the Employment Agreement-Sherice P. Bench

 Exhibit 10.12 
  
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 Friday, July 02, 1999

  
 Sherice P. Bench 
 3396 South Eldorado 
 Austin, Texas 78734 
  

	RE:	Employment Agreement dated December 16, 1996 

  
 Dear Sherice: 
  
 In accordance with our agreement, and effective immediately, your above referenced Employment Agreement is hereby amended as follows: 
  
 Paragraph 6.2, the first sentence is hereby replaced in its entirety as follows: 
  
 In the event of the termination of Executive’s employment under this Agreement by the
Company at any time during or at the end of the initial or any extended term of this agreement without Cause as defined in Paragraph 6.1 above, Executive will be entitled to receive 39 bi-weekly payments equal to the average of his bi-weekly
compensation in effect within the two years preceding the termination (including, for these purposes, average bi-weekly compensation of Executive from the Company’s predecessors) (“Termination Payments”), less legally required
withholdings. 
  
 All other terms and conditions of the Agreement remain
unchanged. 
  

	
	Sincerely,
	
	 /s/ Robert F. Amter

	 Robert F. Amter
 President

  

					
	Agreed and accepted:	 	 	 	 
			
	 /s/ Sherice P. Bench
	 	  	 	7/2/99
	 Sherice P. Bench
	 	 	 	Date

  

					
	POSTAL BOX 149107	 	AUSTIN, TX 78714-9107	 	(512) 444-0571Second Amendment to the Employment Agreement-Sherice P. Bench

 EXHIBIT 10.13 
  
 Second Amendment 
 To The 
 Employment Agreement 
 By and Between 
 Commemorative Brands, Inc. 
  
 And 
  
 Sherice P. Bench

  
 This Agreement amends the agreement between Commemorative Brands, Inc.
(the “Company”) and Sherice P. Bench (the “Executive”) captioned Employment Agreement dates as of December 16, 1996, and as amendment in effect on the date immediately prior to the effective date hereof (the “Employment
Agreement”). All capitalized terms used in this Agreement shall have the meaning ascribed to them in the Employment Agreement, unless expressly provided herein. 
  
 For good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties agree as follows:

  

	 	1.	The parties hereto agree that the Executive shall not be bound by the provisions of Section 6.13 of the Agreement and Plan of Merger dated as of December 24, 2003 by and among American
Achievement Corporation (“AAC”) AAC Holding Corp, AAC Acquisition Corp. and the stockholders of AAC party hereto; provided that this Section 1 shall in no way affect the obligations of the Executive under the Employment Agreement.

  

	 	2.	Except as expressly modified herein, the Employment Agreement, and all of its terms and provisions, shall remain unchanged and in full force and effect. This Agreement may be executed in two
or more counterparts, each of which shall constitute the same instrument. 

  
 [Remainder of page intentionally left blank.] 

 Intending to be legally bound, the parties have signed this Agreement, to take effect on the date on which it is
signed by the second of the parties. 
  

			
	
	The Executive:
	 Sherice P. Bench

	 Date:    4/5/04

  

			
	
	 The Company:
 American Achievement
Corporation

		
	By:	 	 Mac LaFollette

	 	 	     Mac LaFollette

	 Title:
	 	     Director

	 Date:
	 	     4/9/04

  
 Acknowledged and agreed with respect to Section
1 
  
 AAC Holding Corp. 
  

			
		
	 By:
	 	 Richard C. Dresdale

	 	 	     Richard C. Dresdale

	 Title:
	 	     President

	 Date:
	 	     4-12-04First Amendment to the Employment Agreement-Donald J. Percenti

 EXHIBIT 10.15 
  
 First Amendment 
 To The 
 Employment Agreement 
 By and Between 
 Commemorative Brands, Inc. 
  
 And 
  
 Don Percenti 

 
 This Agreement amends the agreement between Commemorative Brands, Inc. (the
“Company”) and Don Percenti (the “Executive”) captioned Employment Agreement dates as of December 16, 1996, and as amendment in effect on the date immediately prior to the effective date hereof (the “Employment
Agreement”). All capitalized terms used in this Agreement shall have the meaning ascribed to them in the Employment Agreement, unless expressly provided herein. 
  
 For good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties agree as follows:

  

	 	1.	The parties hereto agree that the Executive shall not be bound by the provisions of Section 6.13 of the Agreement and Plan of Merger dated as of December 24, 2003 by and among American
Achievement Corporation (“AAC”) AAC Holding Corp, AAC Acquisition Corp. and the stockholders of AAC party hereto; provided that this Section 1 shall in no way affect the obligations of the Executive under the Employment Agreement.

  

	 	2.	Except as expressly modified herein, the Employment Agreement, and all of its terms and provisions, shall remain unchanged and in full force and effect. This Agreement may be executed in two
or more counterparts, each of which shall constitute the same instrument. 

  
 [Remainder of page intentionally left blank.] 

 Intending to be legally bound, the parties have signed this Agreement, to take effect on the date on which it is
signed by the second of the parties. 
  

			
	
	The Executive:
	 Donald Percenti

	 Date:     4/5/04

  

			
	
	 The Company:
 American Achievement
Corporation

		
	By:	 	 Mac LaFollette

	 	 	     Mac LaFollette

	 Title:
	 	     Director

	 Date:
	 	     4/9/04

  
 Acknowledged and agreed with respect to Section
1 
  
 AAC Holding Corp. 
  

			
		
	 By:
	 	 Richard C. Dresdale

	 	 	     Richard C. Dresdale

	 Title:
	 	     President

	 Date:
	 	     4-12-04First Amendment to the Employment Agreement-Charlyn Daugherty

 EXHIBIT 10.17 
  
 First Amendment 
 To The 
 Employment Agreement 
 By and Between 
 Commemorative Brands, Inc. 
  
 And 
  
 Charlyn Daugherty

  
 This Agreement amends the agreement between Commemorative Brands, Inc.
(the “Company”) and Charlyn Daugherty (the “Executive”) captioned Employment Agreement dates as of December 16, 1996, and as amendment in effect on the date immediately prior to the effective date hereof (the “Employment
Agreement”). All capitalized terms used in this Agreement shall have the meaning ascribed to them in the Employment Agreement, unless expressly provided herein. 
  
 For good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties agree as follows:

  

	 	1.	The parties hereto agree that the Executive shall not be bound by the provisions of Section 6.13 of the Agreement and Plan of Merger dated as of December 24, 2003 by and among American
Achievement Corporation (“AAC”) AAC Holding Corp, AAC Acquisition Corp. and the stockholders of AAC party hereto; provided that this Section 1 shall in no way affect the obligations of the Executive under the Employment Agreement.

  

	 	2.	Except as expressly modified herein, the Employment Agreement, and all of its terms and provisions, shall remain unchanged and in full force and effect. This Agreement may be executed in two
or more counterparts, each of which shall constitute the same instrument. 

  
 [Remainder of page intentionally left blank.] 

 Intending to be legally bound, the parties have signed this Agreement, to take effect on the date on which it is
signed by the second of the parties. 
  

			
	
	The Executive:
	 Charlyn Daugherty

	 Date:     4/5/04

  

			
	
	 The Company:
 American Achievement
Corporation

		
	By:	 	 Mac LaFollette

	 	 	     Mac LaFollette

	 Title:
	 	     Director

	 Date:
	 	     4/9/04

  
 Acknowledged and agreed with respect to Section
1 
  
 AAC Holding Corp. 
  

			
		
	 By:
	 	 Richard C. Dresdale

	 	 	     Richard C. Dresdale

	 Title:
	 	     President

	 Date:
	 	     4-12-04First Amendment to the Employment Agreement-Parke Davis

 EXHIBIT 10.18 
  
 First Amendment 
 To The 
 Employment Agreement 
 By and Between 
 Commemorative Brands, Inc. 
  
 And 
  
 Parke Davis 
  
 This Agreement amends the agreement between Commemorative Brands, Inc. (the
“Company”) and Parke Davis (the “Executive”) captioned Employment Agreement dates as of December 16, 1996, and as amendment in effect on the date immediately prior to the effective date hereof (the “Employment
Agreement”). All capitalized terms used in this Agreement shall have the meaning ascribed to them in the Employment Agreement, unless expressly provided herein. 
  
 For good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties agree as follows:

  

	 	1.	The parties hereto agree that the Executive shall not be bound by the provisions of Section 6.13 of the Agreement and Plan of Merger dated as of December 24, 2003 by and among American
Achievement Corporation (“AAC”) AAC Holding Corp, AAC Acquisition Corp. and the stockholders of AAC party hereto; provided that this Section 1 shall in no way affect the obligations of the Executive under the Employment Agreement.

  

	 	2.	Except as expressly modified herein, the Employment Agreement, and all of its terms and provisions, shall remain unchanged and in full force and effect. This Agreement may be executed in two
or more counterparts, each of which shall constitute the same instrument. 

  
 [Remainder of page intentionally left blank.] 

 Intending to be legally bound, the parties have signed this Agreement, to take effect on the date on which it is
signed by the second of the parties. 
  

			
	
	The Executive:
	 Parke Davis

	 Date:     4/5/04

  

			
	
	 The Company:
 American Achievement
Corporation

		
	By:	 	 Mac LaFollette

	 	 	     Mac LaFollette

	 Title:
	 	     Director

	 Date:
	 	     4/9/04

  
 Acknowledged and agreed with respect to Section
1 
  
 AAC Holding Corp. 
  

			
		
	 By:
	 	 Richard C. Dresdale

	 	 	     Richard C. Dresdale

	 Title:
	 	     President

	 Date:
	 	     4-12-04

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