Document:

Master Services Agreement dated as of January 6, 2011

 Exhibit 10.1 
 [*] Indicates confidential material that has been omitted pursuant to a Confidential Treatment Request filed with the Securities and Exchange Commission. A complete copy of this agreement has been
separately filed with the Securities and Exchange Commission. 
 MARKET LEADER MASTER SERVICES AGREEMENT 

This Master Services Agreement (“Agreement”) is entered into between the following entities as of January 6, 2011
(“Effective Date”). This Agreement is comprised of this Cover Page, the attached Standard Terms and Conditions and any Statement of Work, each of which is incorporated herein by this reference. The parties agree as follows:

 The parties to this Agreement (and their respective notice addresses and contact persons) are: 

 

					
	Market Leader, Inc.
	Name of Entity	  	Contact Name
	Market Leader, Inc.	  	 	  	 
	Street Address	  	Contact E-mail Address
	11332 NE 122nd Way, Suite 200	  	 	  	 
	City	  	County	  	Phone
	Kirkland	  	King (WA)	  	 
	Country	  	Postal Code	  	Fax
	USA	  	98034	  	 
	Keller Williams Realty, Inc.	  	  	  	  
	Name of Entity	  	Contact Name
	Keller Williams Realty, Inc.	  	 	  	 
	Street Address	  	Contact Email Address
	1221 Mopac Expressway, Suite 400	  	 	  	 
	City	  	State	  	Phone
	Austin	  	TX	  	 
	Country	  	Postal Code	  	Fax
	USA	  	78746	  	 

 This Agreement together with each applicable Statement of Work (whether entered into concurrently with this Agreement or at a later date) sets forth the specific services and deliverables, fees and
conditions upon which ML will provide products and services to KW. 
 IN WITNESS WHEREOF, each party acknowledges that it has read and
understood the terms of this Agreement and agrees to be bound by these terms. 
  

			
	Market Leader, Inc.	 	Keller Williams Realty, Inc.
	Name	 	Name
	Market Leader, Inc.	 	Keller Williams Realty, Inc.
	Signature	 	Signature
	/s/ Ian Morris	 	/s/ Mary Tennant
	Name of person signing (please print)	 	Name of person signing (please print)
	IAN MORRIS	 	Mary Tennant
	Title of person signing (please print)	 	Title of person signing (please print)
	CHIEF EXECUTIVE OFFICER	 	President/COO
	Signature Date	 	Signature Date
	01/07/2011	 	01/07/2011

COVER PAGE 

 STANDARD TERMS AND CONDITIONS 

 
  
  

	1.	PERFORMANCE OF SERVICES AND SOFTWARE  

 ML agrees to provide the products and/or services as provided for in any statement of work entered into by the parties pursuant to the terms of this Agreement (“Statement of Work” or
“SOW”). 
 ML agrees to provide the products and/or services as provided for in any statement of work entered into by the parties
pursuant to the terms of this Agreement (“Statement of Work” or “SOW”). 
  

	2.	COMPENSATION 

 Each party
agrees to pay the other any fees set forth in an applicable SOW (“Fees”). All amounts are payable in U.S. dollars. Each party shall invoice the other for any applicable Fees in accordance with the terms of this Agreement and the applicable
SOWs. Unless otherwise specifically provided for in an applicable SOW, invoiced amounts are payable net thirty (30) days following the date of invoice. Amounts unpaid after thirty (30) days shall bear interest at the rate of one and
one-half percent (1 1/2%) per month, accrued and compounded daily from the date due until paid. Each party shall pay any costs reasonably incurred by the other in the collection of overdue amounts. Each party shall be responsible for all taxes,
levies, duties or similar governmental assessments of any nature, including but not limited to value-added, sales, use or withholding taxes, assessable by any local, state, or federal jurisdiction based on amounts received by it under this Agreement
(but, excluding taxes based on the other party’s income, property or employees). 
  

	3.	CONFIDENTIALITY 

 3.1
Confidential Information Definition. “Confidential Information” means nonpublic information that the disclosing party (“Disclosing Party”) designates as being confidential to the receiving party (“Receiving
Party”), or which, under the circumstances surrounding disclosure ought to be treated as confidential by the Receiving Party. “Confidential Information” includes, without limitation, information relating to Disclosing Party’s
current or future technologies, products, services, sales and marketing plans, customers, business plans, financial information, and prospects; the existence of this Agreement; and information received from others that Disclosing Party is obligated
to treat as confidential. In addition, Confidential Information includes all information KW, its franchisees, or the independent contractors of its franchisees store in connection with software provided by ML pursuant to this Agreement, including
without limitation, all contact information about customers or prospective customers, MLS provided data, etc. 
 Confidential Information does
not include information which (a) is or subsequently becomes generally available to the public other than by a breach of a confidentiality obligation; (b) is already in the possession of Receiving Party prior to Disclosing Party’s
disclosure to Receiving Party; (c) is independently developed by Receiving Party without use or reference to the Disclosing Party’s Confidential Information; or (d) becomes available to Receiving Party from a source other than the
Disclosing Party other than by a breach of a confidentiality obligation. 
 3.2 Maintenance of Confidential Information. Receiving
Party agrees during the term of this Agreement and for a period of three years thereafter: (a) to take reasonable security precautions, at least as great as the precautions it takes to protect its own confidential information, but no less than
reasonable care, to keep the Confidential Information confidential, (b) not to disclose Confidential Information to any third party other than to its employees and consultants on a need-to-know basis, provided that such persons shall be
informed of the confidential nature of such information, and shall have executed appropriate written agreements sufficient to enable Receiving Party to comply with all the provisions of this Agreement (“Permitted Parties”), (c) not to
make any use, disclosure or dissemination whatsoever of the Confidential Information except in connection with this Agreement, (d) not to modify, reverse engineer, decompile, disassemble, or create derivative or other works based upon,
containing or otherwise relating to Confidential Information, except as expressly permitted by this Agreement. 
 Receiving Party may disclose
Confidential Information of Disclosing Party in accordance with a judicial or other governmental order, provided that Receiving Party gives Disclosing Party reasonable notice prior to such disclosure to allow Disclosing Party a reasonable
opportunity to seek a protective order or equivalent. Receiving Party shall be responsible for any breach of this Agreement by any of its Permitted Parties and Receiving Party agrees to take all reasonable measures to restrain such parties from
prohibited or unauthorized disclosure or use of the Confidential Information. Receiving Party shall immediately notify Disclosing Party upon discovery of any unauthorized use or disclosure of Confidential Information or any other breach of this
Agreement and will cooperate with Disclosing Party to regain possession of the Confidential Information and prevent its further unauthorized use. 
 3.3 Return of Confidential Information. At the Disclosing Party’s request, Receiving Party shall promptly return to Disclosing Party all of its Confidential Information or destroy the
same and shall provide Disclosing Party with written confirmation from an executive officer of Receiving Party of such occurrence. Disclosure of Confidential Information to Disclosing Party does not grant any express or implied right to Receiving
Party pursuant to any patents, copyrights, trademarks or trade secret information or other intellectual property right of the other party, except as expressly set forth. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

Page 2 of 5 

	4.	WARRANTY; LIABILITY LIMITATION 

 4.1 Mutual Warranties. Each party represents and warrants to the other party that (a) it has the experience and skill to enter into and fully perform this Agreement and to grant the
rights granted hereunder; (b) it shall comply with all applicable federal, state and local laws, and; (c) there is no outstanding commitment, agreement or legal impediment of any kind known to such party which conflicts with this Agreement
or might limit, restrict or impair the obligations of such party hereunder. 
 4.2 Indemnity. Each party shall indemnify, defend,
and hold harmless the other party, its officers, directors, employees, agents and representatives (collectively, “Indemnified Parties”) from and against any and all third party damages, costs, judgments, penalties and expenses of any kind
(including reasonable legal fees and disbursements) that may be obtained against, imposed upon or suffered by any of them as a result of (i) the gross negligence or intentional misconduct of the indemnifying party, (ii) any material breach
by indemnifying party of any of indemnifying party’s express obligations, representations or warranties under this Agreement, and/or (iii) any violation of copyright or other intellectual property rights of any third party in connection
with services, products, content, or other materials provided by indemnifying party pursuant to this Agreement or any SOW. 
 The indemnifying
party’s indemnity obligations set forth above are subject to the following conditions and procedure: (i) the indemnified party promptly notifying the indemnifying party in writing of the claim, however, the indemnifying party shall not
avoid its indemnity obligations except to the extent that the failure to so notify materially prejudices its ability to defend; (ii) the indemnifying party having sole control of the defense and all related settlement negotiations, provided
that the indemnified party may participate in the defense and settlement negotiations using its own counsel at its own expense and provided further that the indemnifying party shall not resolve or settle any claim without the indemnified
party’s consent unless the resolution or settlement provides for an unconditional release of the indemnified party from all liability with respect to such claim, does not commit the indemnified party to make any monetary payment or any other
obligation, and admits no fault by the indemnified party; and (iii) the indemnified party, at the indemnifying party’s expense, reasonably cooperating with the indemnifying party in the defense and settlement. 

4.3 Disclaimer. Except as expressly stated herein, there are no warranties, express or implied, by either party in connection with this
Agreement. All other warranties, including warranties of merchantability or fitness for a particular purpose are excluded and shall not apply to any products or services to be provided under this Agreement. 

4.4 Limitations; No Consequential Damages. IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY, WHETHER IN CONTRACT, WARRANTY, TORT
OR OTHERWISE, FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, PUNITIVE OR SIMILAR DAMAGES, EVEN IF ADVISED OF THE POSSIBILITY OF ANY OF THE FOREGOING; AND THE ENTIRE LIABILITY OF EITHER PARTY TO THE OTHER PARTY UNDER OR IN RELATION
TO THIS AGREEMENT FOR ANY LOSS OR DAMAGE, AND REGARDLESS OF THE FORM OF ACTION SHALL BE LIMITED TO PROVEN, ACTUAL OUT-OF-POCKET EXPENSES THAT ARE REASONABLY INCURRED. EXCEPT WITH RESPECT TO A PARTY’S OBLIGATIONS WITH RESPECT TO INDEMNIFICATION
CLAIMS AND BREACHES OF CONFIDENTIALITY, IN NO EVENT SHALL THE AGGREGATE LIABILITY OF A PARTY RELATING TO OR ARISING FROM THIS AGREEMENT FOR ANY AND ALL CAUSES OF ACTION EXCEED THE TOTAL AMOUNT PAID BY THE PARTIES TO EACH OTHER IN THE TWELVE MONTH
PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. THE FOREGOING SHALL NOT LIMIT OR APPLY WITH RESPECT TO EITHER PARTY’S PAYMENT OBLIGATIONS UNDER THIS AGREEMENT. 
 4.5 Disaster Recovery. ML shall maintain all data provided by KW in connection with any software or services provided hereunder in a secure collocation facility. ML shall use commercially
reasonable efforts to ensure that all such data is capable of being recovered in the event of a system failure, interruption or impairment and that the integrity of the recovered data is retained. 

4.6 Uptime Standards. ML will use commercially reasonable efforts to insure that hosted software provided hereunder is available not less
than [*]% of the time, measured on a calendar month basis (based on 24 hour days for the number of days in the applicable month), excluding (i) commercially reasonable periods of scheduled maintenance and repair, and (ii) causes
outside the reasonable control of ML (“Uptime Obligation”). If at any time the hosted software fails to meet the Uptime Obligation and is not available for a continuous period of four hours or longer during business hours, except where
accessibility is caused by reason of Force Majeure, emergency security updates, power outages or loss of internet service due to no fault of ML, then ML shall issue a credit to KW in the amount of $[*] per occurrence which may be used to
reduce any fees payable to KW to ML hereunder. 
  

	5.	TERM AND TERMINATION 

 5.1 Term. This Agreement shall commence as of the Effective Date and shall continue until the later of (i) the fifth anniversary of the Effective Date, or (ii) the date on which
there is no SOW in effect in connection with this Agreement (the “Term”), unless earlier terminated in accordance with the terms of this Agreement. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

Page 3 of 5 

 5.2 Termination for Breach. In the event of a material breach by either party of any of the
terms hereof or any material terms of an applicable SOW, which breach is not cured within thirty (30) days after written notice thereof by the other party, then the non-breaching party may immediately terminate this Agreement or the applicable
SOW. 
 5.3 Effect of Termination. Upon expiration or termination of this Agreement or any SOW, the following shall apply:
(a) each party shall pay the other any amounts owed through the date of such expiration or termination; (b) each party shall comply with the terms of this Agreement and any applicable SOW through the date of such expiration or termination,
and (c) each party shall return to the other party, upon request, any Confidential Information belonging to the other party. If ML terminates this Agreement, files for bankruptcy or insolvency, is sold to another company, or ceases to exist for
any reason, as between KW and ML, KW shall retain full rights to all information or content created or submitted by KW, its franchisees, and independent contractors of its franchisees, pursuant to this Agreement or any SOW. KW shall have and
maintain the right to all information or content that it creates or submits to ML at all times. ML shall provide KW with a minimum of thirty (30) days post-termination in which it can export or remove any of its data from ML’s system or
site. 
  

	6.	GENERAL TERMS 

6.1 Amendment. No amendment or modification of this Agreement shall be made except by an instrument in writing signed by both parties.

 6.2 Independent Contractor. ML and KW are independent contractors for all purposes and at all times and neither ML nor KW has
the authority to act for or bind the other party to any obligation. 
 6.3 Force Majeure. Should either party be unable to timely
perform any of such party’s obligations under this Agreement due to legal restrictions, labor disputes, strikes, boycotts, power losses, surges, telephone communication losses or interruptions, acts of God or for any other reason, that is
beyond the control and without the fault of such party, provided that (a) such party has taken reasonable precautions against such occurrence; and (b) such party gives the other party written notice thereof promptly and uses its diligent,
good faith efforts to cure such failure, such party shall not be liable to the other party (other than with respect to payment) as a result of such delay. 
 6.4 Severability; Survival. Should any provision of this Agreement be held to be void, invalid or inoperative, such provision shall be enforced to the extent permissible and the remaining
provisions of this Agreement shall not be affected. Any provisions of this Agreement that may reasonably be interpreted to survive expiration or termination hereof, shall survive. 
 6.5 Notices. Any notices, consents or other communications required to be given under this Agreement shall be in writing and shall be sufficient if (a) mailed by certified or registered
U.S. mail, return receipt requested; (b) transmitted by facsimile, with a copy send by first class U.S. mail; or (c) delivered by reputable independent courier. Notice shall be provided to a party at the address provided on the Cover Page
of this Agreement, or such other address as a party may specify by written notice to the other party. Notices shall be deemed given upon the earlier of actual receipt or five (5) days after transmittal. 

6.6 Subcontractors. ML may from time to time use qualified subcontractors to provide products and/or services contemplated by this
Agreement or a SOW. 
 6.7 Complete Agreement. This Agreement sets forth the entire understanding of the parties relating to the
subject matter hereof and supersedes all prior oral and written negotiations, promises and understandings relating hereto. This Agreement may be executed in counterparts, each of which shall be deemed to be an original instrument, but all such
counterparts together shall constitute one and the same instrument. In addition, counterparts exchanged by facsimile transmission or PDF shall constitute an enforceable original. 
 6.8 Compliance With All Applicable Laws. Each Party shall comply with all laws, rules and regulations, if any, applicable to it in connection with the performance of its obligations under
the Agreement and any Statement of Work. 
 6.9 Assignment. Neither Party shall have the right to assign this Agreement to any
third party without the written consent of the other Party. Subject to the foregoing, this Agreement shall be binding upon and shall inure to the benefit of the successors and assigns of the Parties. 

6.10 No Party Deemed Drafter. As this Agreement has been negotiated between the Parties after each side has had the opportunity to consult
with an attorney of their own choosing, no Party shall be deemed the drafter of this Agreement, and this Agreement shall not be construed against any Party as the drafter of this Agreement. 
 6.11 Non-Solicitation. Neither party will directly solicit for employment any employee or independent contractor of the other party with whom it had contact in connection with this Agreement
or any SOW during the term of this Agreement and for a period of 18 months thereafter except with the express written permission of the other party, which may be withheld in its sole discretion; provided, however that the foregoing prohibition shall
not prevent either party from employing any person who contacts such party directly on an unsolicited basis, or in response to a general, non-targeted advertisement. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

Page 4 of 5 

 6.12 Governing Law; Jurisdiction; Venue; Attorney Fees. In the event any claim or dispute of
whatever nature arising out of or relating to this Agreement (i) is brought by ML, then such claim or dispute shall be exclusively brought in Travis County, Texas and governed by and construed in accordance with the laws of the State of Texas,
or (ii) is brought by KW, then such claim or dispute shall be exclusively brought in King County, Washington and governed by and construed in accordance with the laws of the State of Washington. The prevailing Party in any action shall
be entitled, in addition to any other relief deemed appropriate by the court, to an award of its reasonable attorney’s fees, costs, and litigation expenses incurred in the prosecution or defense of such action. 

6.13 Dispute Resolution; Waiver of Right to Trial By Jury. The parties agree to use their best efforts to resolve and settle by direct,
private negotiation any claim, controversy or dispute that arises related to this Agreement. If the parties cannot resolve and settle any dispute by private negotiation within 60 days after one party gives the other written notice that a dispute
exists, the parties mutually agree to submit the dispute to non-binding mediation before a single mediator. Mediation shall occur within 120 days of a Party providing written notice that a claim exists. 

To select the mediator, each party will recommend three potential mediators, and they shall mutually agree on one of such mediators, and
if not, they shall each choose one mediator from the other party’s list and those two mediators shall select a mediator for the mediation. The mediator shall be either a retired judge or trained mediator who has no prior social, business or
professional relationship with any party to the dispute. The Parties shall participate in a mediation conference and will share in the mediator fee equally, but will otherwise bear their own legal fees, costs and expenses in participating in the
mediation process. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

Page 5 of 5 

 STATEMENT OF WORK 
 This Statement of Work (“SOW”) between Market Leader, Inc. (“ML”) and Keller Williams Realty, Inc. (“KW”) is entered into in connection with a Master Services Agreement
between the parties dated 01/07/2011 and this SOW commences on 01/07/2011 and continues for a five year period (“Initial Term”). This SOW may be terminated by either party by providing written notice to the other party not less than
[*] prior to the end of the Initial Term, and if no such notice is provided, this Agreement thereafter shall automatically renew for successive one year periods (each, a “Renewal Term”). During a Renewal Term, this SOW may be
terminated by either party by providing written notice to the other party not less than [*] days prior to the end of the then current Renewal Term. The Initial Term and Renewal Term are referred to individually and collectively as the
“Term.” 
 TERMS 
 1. The Basic Package (as defined in Exhibit A) shall be made available to all KW Associates (as defined below) [*] pursuant to ML’s standard license terms for such product (attached hereto as
Exhibit B) and shall be delivered substantially in accordance with the timeline set forth in Exhibit C. Additional ala carte options to the Basic Package may be made available to KW Associates for a fee as set forth in Exhibit A. “KW
Associates” means a real estate agent independent contractor of a KW franchisee or affiliate located in the United States or Canada (or in other countries, upon mutual written agreement of the parties). 

2. The Premium Package (as defined in Exhibit A) shall be made available to all KW Associates for a fee as set forth in Exhibit A pursuant to ML’s
standard license terms for such product (attached hereto as Exhibit B) and shall be delivered substantially in accordance with the timeline set forth in Exhibit C. Additional ala carte options to the Premium Package may be made available to KW
Associates for an additional fee as set forth in Exhibit A. 
 3. Commencing with the first calendar quarter of 2012 and continuing for each
quarter thereafter during the Term, ML shall compensate KW with respect to the Basic Package and Premium Package as follows: [*] Any amounts owed hereunder shall be paid by ML to KW within 30 days of quarter end and may be reduced by any
overdue amounts then owed under this Agreement or any SOW to ML from KW. 
 4. The parties shall work together on commercially reasonable terms
and in good faith to create and implement marketing programs and strategies designed to drive purchases of the Premium Product to or beyond the [*] threshold mentioned above. KW recognizes that adoption of the Premium Package by KW Associates
is essential to ML’s overall project success and KW agrees to the following benchmark goals: 
  

	 	•	 	 Benchmark of [*] Purchasing Agents by [*] 

 

	 	•	 	 Benchmark of [*] Purchasing Agents by [*] 

 

	 	•	 	 Benchmark of [*] Purchasing Agents by [*] 

 

	 	•	 	 Benchmark of [*] Purchasing Agents by [*] and ongoing thereafter 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

1 

 If the above benchmarks are not met within the timeframes provided, KW will take on
marketing and advertising activities, including all of those listed below with the goal of increasing the number of Purchasing Agents to the minimum stated benchmarks. KW and ML may mutually agree on additional marketing or advertising activities at
any time: 
  

	 	a.	Public KW endorsement of the Premium Package. 

  

	 	b.	Various endorsement quotes by KW leadership to be used in marketing collateral by KW and/or ML. 

 

	 	c.	Communication series by KW to all KW Associates endorsing the Premium Package, with at least one such communication piece per month. 

 

	 	d.	Advertisement and endorsement by KW of Premium Package within KW channels as follows: 

 

	 	i.	KW Intranet 

  

	 	1.	Series of up sell messages throughout high-traffic areas of the site 

  

	 	2.	Feature KW testimonials about the Premium Package 

  

	 	3.	Feature KW Associates testimonials about the Premium Package 

  

	 	4.	Video testimonials 

  

	 	5.	Premium Package promotions / offers positioned as supported by KW 

  

	 	ii.	Promotion through social media sources 

  

	 	1.	Endorsements, posts, links on KW Facebook page 

  

	 	2.	Endorsements, posts, links on KW Twitter page 

  

	 	e.	Webinar / webinar series hosted by KW (Leadership or technology executive (i.e. Cary Sylvester)) featuring and endorsing the Premium Package. 

 

	 	f.	Promotion of a webinar / webinar series hosted by ML and key KW agents featuring and endorsing the Premium Package. 

 

	 	g.	Marketing channels made available to ML (all associated costs waived): 

  

	 	i.	Platinum Sponsorship participation by ML in all KW events (Family Reunion, Mega Camp, etc) – all fees waived 

 

	 	ii.	OutFront Magazine advertisement by ML – all fees waived 

  

	 	iii.	This Week @ KW advertisement by ML – all fees waived 

 5. The Market Center Product (as defined in Exhibit A) shall be made available to all KW Market Centers (as defined below) pursuant to ML’s standard license terms for such product (attached hereto as
Exhibit B) and shall be delivered substantially in accordance with the timeline set forth in Exhibit C. The fees for the Market Center Product shall be as set forth below and shall be paid by KW, provided that ala carte options to the Market Center
Product may be made available to Market Centers for a fee as set forth in Exhibit A. “Market Center” means a KW franchisee located in the United States or Canada. 
 6. Commencing with the second calendar quarter of 2011 (i.e., the months of April, May and June 2011) and continuing for each quarter thereafter during the Term, KW shall compensate ML for the Market
Center Product in an amount equal to $[*] per month per Applicable Associate for each of the three months of the applicable quarter. Any amounts owed by KW to ML hereunder shall be paid within 30 days of quarter end. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

2 

 7. Support and service for the Basic Package, Premium Package and Market Center Product shall be provided by
the parties as set forth on Exhibit D. 
 IN WITNESS WHEREOF, each party acknowledges that it has read and understood the terms of this SOW and
agrees to be bound by these terms. 
  

			
	ML	 	KW
	Name	 	Name of Client
	Market Leader, Inc.	 	Keller Williams Realty, Inc.
	Signature	 	Signature
	/s/ Ian Morris	 	/s/ Mary Tennant
	Name and Title of Person Signing	 	Name and Title of Person Signing
	IAN MORRIS, CHIEF EXECUTIVE OFFICER	 	Mary Tennant, President/COO
	Signature Date	 	Signature Date
	01/07/2011	 	01/07/2011

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

3 

 EXHIBIT A 

DESCRIPTION OF BASIC PACKAGE, PREMIUM PACKAGE AND MARKET CENTER PRODUCT 

eEdge (Basic Package) 
 eEdge offers the KW Associate a comprehensive marketing & client management system. The tools within eEdge allow KW Associates to create printed and online marketing materials to
promote individual listings as well as their own brand. The client management tools enable KW Associates to manage & communicate with their client base. 
  

							
	Marketing Materials    	  	 	Market My Business    	  	  	  
 Pre-listing presentation
  
 •       Unlimited downloading of presentation materials.
  

•       Can incorporate KW preferred templates.

	  	  	  

Listing presentation
  

•       Unlimited downloading of presentation materials.

 

•       Can incorporate KW preferred templates.

	  	  	  

Buyer consultation presentation
  

•       Unlimited downloading of presentation materials.

 

•       Can incorporate KW preferred templates.

	  	  	  

33 Touch, 8x8, 12 Direct Campaigns
  

•          Support for one pre-defined 33 Touch, 8x8, and
12 Direct campaigns (email & phone scripts) for launch in February. Campaign content can be updated no more than once per month.
  

•          Market Leader will support additional KW
campaigns to be offered in the KW marketing center. Additional KW marketing campaigns will be added over the first 6 months of the agreement
  

•          Additional charges would apply for direct mail
pieces included in campaign

	  	  	  

Social Media Campaign
  
 All contacts can be added to a pre-defined Social Media Campaign

	  	  	  
 Marketing Library
  
 •          Market Leader to provide a “Marketing Library” within the CRM product.

 

•          KW corporate will be able to add unlimited
static marketing content to this library including but not limited to: Word documents, Powerpoint presentations, PDF documents

	            	  	 	 	 	  	 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

4 

					
	 	  	Market My Listings      
          	  	 Property flyers

 

•           Select from multiple customizable
auto-populated templates, generate preview, and access print-on demand service including Download PDF and Professional print services from your choice of approved printers

	  	  	  

Open house flyers
  

•           Select from multiple auto-populated
templates , generate preview, and access print-on demand service including Download PDF and Professional print services from your choice of approved printers

	  	  	  
 Postcards: regular, jumbo & fold-over
  

•           Select from multiple auto-populated
templates , generate preview and access print-on demand service including Download PDF and Professional print services from your choice of approved printers

	
CRM, Websites, Lead

Generation & Management
	  	  
 Seamless integration with Market My Business & Market My Listings tools
  

	  	  

Easy Email Manager
  

•           Integrated email inbox enabling every KW
Associate to send & receive email

	  	  
 Contact Manager
  
 •           Import & export contacts

	  	  

Task Manager
  

•           Add personal or contact-related
tasks
  

•           System generated tasks based on contact
behavior

	  	  
 Calendar
  
 •           Easy to use daily, weekly & monthly calendar

	  	  

Social Media Manager
 •           Post listings to Facebook via Design Center
  

•           Post listings to Twitter via Design
Center
  

•           Post listings to LinkedIn via Design
Center

	  	  
 Personalized Website for Every KW Associate
  

•           Website with “Lite IDX” Search
Capability and Features if agent opts-in to use “Lite IDX”
  
 •           Integrated with MLS IDX feed (or KWLS feed where MLS IDX is not available)

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

5 

			
	 	  	  
 Consumer Listing Alerts
  
 •         Integrated with MLS IDX feed (or KWLS feed where MLS IDX is not available)

	 	  	  

Seller Marketing Report
  

•         Weekly automated marketing report provided to
seller

 IDX Feed Deployment and Service for Basic Package 
 KW and ML agree to share in the costs for deploying and maintaining the “Lite IDX” feature [*] 
 Costs are generally intended to include: 
  

	 	•	 	 MLS fees and costs to ML, as well as ML management costs, for new IDX feeds in non-integrated MLS markets added to service “Lite IDX” (KW
agents on Basic Package) 

  

	 	•	 	 MLS fees and costs to ML, as well as ML management costs, for adding KW agents onto the “Lite IDX” (KW agents on Basic Package)

 SINGLE SIGN-ON FROM myKW.com 
 The CRM system will support single sign-on from the myKW.com website. From myKW.com the associate will be able to login directly into different locations within the CRM system. 

LEAD INSERT INTEGRATION: 
 The CRM system
will support lead insert from KW (e.g. www.kw.com) and remote sources. 
 TRANSACTION MANAGEMENT INTEGRATION: 

The CRM system will be integrated with DotLoop (KW transaction management vendor). 
 SUPPORT FOR KW BRANDING IN CRM UI: 
 So that the CRM system can more closely match KW
branding guidelines, ML will make design changes to the CRM system. These changes include: 
  

	 	•	 	 Inclusion of header provided by KW 

  

	 	•	 	 Update to hyperlink text to change color and include an underline 

 

	 	•	 	 Update of tab color and style plus button color 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

6 

 eEdge (Basic Package) – a la carte items* 

 

			
	 •      Deluxe Listing Package
	 	$[*] per new listing
		
	 •      Single Property Website
	 	$[*] per new listing
		
	 •      Virtual Tour Suite
	 	$[*] per month
		
	 •      e-Marketing Suite (e-cards & e-newsletters)
	 	$[*] per month
		
	 •      Social Media Integration
	 	Included in other packages

  

	*	ML may supplement or modify the Basic Package from time to time, provided that any material decrease in product features or functionality shall require not less than
thirty days prior advance notice to and agreement by KW (such agreement by KW to not be unreasonably withheld). ML may supplement or modify Basic Package a la carte offerings from time to time with not less than thirty days prior advance notice to
KW. 

 Market Leader agrees to keep the eEdge program up with the competitive landscape by continuing to enhance and develop the
eEdge program on a regular basis. ML is expected to solicit continuous feedback through feedback methods including, but not limited to, presence at KW Family Reunion, Mega Camp, ATC event, tech masterminds and KW led focus groups when requested
by KW. 
 Market Leader Premium (Premium Package) ** 
 Market Leader Premium enables KW Associates to really rise above the crowd and take control of their market. The Market Leader Premium enables KW Associates to take their marketing to a whole new level
– driving more leads, more customer engagement, and more conversions of prospects into closed business. Market Leader Premium is simply the most powerful and comprehensive marketing system in the industry today. 

With Market Leader Premium, KW Associates can: 
  

	 	•	 	 Immediately generate more leads using CraigsList, RSS feeds and more 

 

	 	•	 	 Increase Web traffic with sleek, customizable designs, ready-to-go search widgets, single-property Web sites, and advanced content
designed to attract and engage consumers 

  

	 	•	 	 Differentiate themselves in the market by using world-class print and e-marketing tools 

 

	 	•	 	 Engage more customers, more often with mobile access and tools that help you identify hot prospects in your database

  

			
	Marketing Materials    
	  	  
 Deluxe Listing Packages
  
 •         Unlimited use of listing packages

	  	  

Single Property Websites
  

•         Unlimited # of single property websites hosted at one
time

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

7 

			
	 	  	  
 Virtual Tour Suite
  
 •        Unlimited use & hosting of virtual tour templates

	  	  

eMarketing Suite
 •        Unlimited use of eNewsletters & ePostcards

	  	  

Campaigns
  

•           Ability to create additional custom
campaigns
  

•           KW will build a unique campaign to be
offered exclusively in the Premium Offering each quarter

	CRM, Websites, Lead 
Generation & Management    	  	  

Personalized Website for Every KW Associate
  

•        Website with “Full IDX” Search Capability and
Features
  

•        Integrated with MLS IDX feed (or KWLS where MLS IDX is not
available)
  

•        Content can be personalized by every KW
Associate
  

•        Selection of customizable website designs

 

•        Search by Map & Market Trend data included on
website

	  	  

Consumer Listing Alerts
  

•        Integrated with MLS IDX feed (or KWLS where MLS IDX is not
available)

	  	  

Full CRM with Prospect Reporting
  

•           Reporting on prospects’ last
activity, homes viewed & saved, average price
  
 •           Identification of inactive prospects when they become newly active.

	  	  

Comprehensive Mobile Solutions
  

•        Mobile access to CRM

 

•        Mobile enabled version of website

	  	  

Advanced Lead Generation Tools
  

•        Craigslist posting

 

•        Search widgets to drive traffic from other sites

 

•          Featured Partner program to enable affiliates
of KW Associates to participate on associate sites
  
 •        RSS feed for prospect data

  

	*	ML may supplement or modify the Premium Product from time to time, including product features, functionality and price, with not less than thirty days prior advance
notice to KW. 

	**	Final Premium Package naming still TBD after discussing with Keller Williams. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

8 

 Market Center Product 
 The Market Center product provides every market center with its own lead generation website as well lead distribution and monitoring tools that enable market centers to provide leads to its KW Associates.
The Market Center product provides insight into marketing effectiveness via reporting on traffic and prospect sources. In addition, the solution offers visibility into agent performance. If necessary an administrator can take corrective action to
remove poorly performing agents from lead redistribution and transfer leads to another agent. 
  

			
	Lead Generation	  	  
 Lead generating website for every Market Center
  

•           IDX website which can support multiple
MLS feeds
  

•           Ability for consumers to search property
& register
  

•           Ability to customize website content
& feature listings belonging to the KW Agents in the Market Center

	  	  

Lead Insert Web Services
 •           Support for lead acceptance from other sources/systems

	Lead Management    	  	  

Lead management dashboard
  

•           Visibility into incoming leads & KW
Associate login & follow-up performance
  
 •           Access to website traffic and prospect source reporting

	  	  

Lead assignment & administration
  

•           Administrators can view details about
each lead & transfer a lead if needed
  
 •           Administrators can create KW Associate accounts & determine who is eligible to receive leads

 

•           Administrators can log into each KW
Associates account

  

	*	ML may supplement or modify the Market Center Product from time to time, provided that any material decrease in product features or functionality shall require not less
than thirty days prior advance notice to and agreement by KW (such agreement by KW to not be unreasonably withheld). 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

9 

 ENTERPRISE-LEVEL REPORTING DASHBOARD: 
 This feature will provide the following product usage information:                     .

  

	1.	Advertising spend (if applicable) 

  

	2.	Count of visitors by source 

  

	3.	Count of leads generated by source 

  

	4.	Count of leads by status 

  

	5.	Percent of closed leads and transaction value (if transaction data available)

 

	6.	Closed Leads by Source (if transaction data available)

  

	7.	Top office performers by close rate percentage (if transaction data available) 

 

	8.	Agent response rates 

  

	9.	Usage reports of eEdge and ML premium 

Information will be provided either via periodic reporting or an on demand online dashboard. 
 PRINT INTEGRATION: 
 KW shall use approved print vendors [*]. After Launch,
additional print vendors may be added if they meet Market Leader specifications, including, completing an application, meeting SLA requirements and complying with a specified integration process. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

10 

 EXHIBIT B 
 STANDARD LICENSE TERMS 
 THIS PRODUCT AGREEMENT (“AGREEMENT”) IS A LEGAL
AGREEMENT BETWEEN EITHER A KELLER WILLIAMS REALTY, INC. MARKET CENTER LOCATED IN THE UNITED STATES OR CANADA OR A REAL ESTATE AGENT INDEPENDENT CONTRACTOR OF A KELLER WILLIAMS REALTY, INC. FRANCHISEE OR AFFILIATE LOCATED IN THE UNITED STATES OR
CANADA (“CLIENT”) SUBSCRIBING FOR USE OF THE MARKET LEADER PRODUCT PROVIDED BY MARKET LEADER, LLC. (“MARKET LEADER”). PLEASE READ THIS AGREEMENT CAREFULLY BEFORE AGREEING TO THESE TERMS. BY AGREEING TO THESE TERMS OR USING THE
MARKET LEADER PRODUCT, WHICHEVER OCCURS EARLIER, CLIENT IS AGREEING TO BE BOUND BY THE TERMS OF THIS AGREEMENT. 
  

	1.	Subscription to Market Leader Product.  

Client hereby agrees to license the Market Leader real estate sales prospect cultivation and management tools (the “System”). Market
Leader warrants that it will provide the System specified in this Agreement with reasonable diligence in a professional and workmanlike manner, consistent with generally accepted standards in the information systems industry. Subject to the
foregoing, Market Leader may add to, change or terminate any component of the System at any time. 
  

	2.	Grant of License. 

 During the Term,
Market Leader grants Client a non-exclusive, non-transferable, non-sublicensable license to use, and, in the case of Market Leader Products that permit additional Users, to allow such Users to use, the System, on the terms set forth in this
Agreement. 
  

	3.	License Restrictions. 

 Client and any
Users shall not (and shall not allow any third party to) (i) decompile, disassemble, or otherwise reverse engineer or attempt to reconstruct or discover any source code, underlying ideas, algorithms, file formats or programming or
interoperability interfaces of the System, by any means whatsoever, (ii) remove any product identification, copyright or other notices from the System, (iii) sell, lease, lend, assign, sublicense, grant access or otherwise transfer or
disclose the System in whole or in part, to any third party, (iv) use the System for timesharing, service bureau or hosting purposes or otherwise use, resell, sublicense, distribute or transfer or allow others to use the System to or for the
benefit of third parties, (v) modify or incorporate into or with other software or create a derivative work of any part of the System, or (vi) use the output or other information generated by the System for any purpose other than as
contemplated by this Agreement. Market Leader retains all title to, and, except as expressly licensed herein, all rights to the System, all copies, derivatives and improvements thereof and all related documentation and materials. The url and/or
domain name for the website used by Client in connection with this Agreement (“Client’s ML Site”) may be provided by Client, or at Client’s request, may be provided by Market Leader. If provided by Market Leader, Market Leader
will retain ownership of such url and/or domain name, and if provided by Client, Client will retain ownership of 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

11 

 
such url and/or domain name. Client’s and any Users’ use of Client’s ML Site and any data collected from Client’s ML Site shall conform in all material respects with the Terms
of Use (“TOU”) and Privacy Policy (“PP”) presented to end users on Client’s ML Site. Market Leader shall have sole discretion with respect to the content and manner of displaying the TOU and PP on Client’s ML Site and
may modify the TOU or PP upon written notice to Client. The current version of the TOU and PP, and any updates thereto, may be reviewed upon request to Market Leader. 
  

	4.	Term of Agreement. 

 The “Term”
of this Agreement shall be month to month until terminated in accordance with Section 9. 
  

	5.	Fees and Payment. 

 All payments by Client
to Market Leader under this Agreement shall be non-refundable, and made via automatic payment from either Client’s bank account or credit card. Client shall undertake any additional actions reasonably requested by Market Leader to implement the
foregoing automated fee payment process. Any amounts past due from Client under this Agreement shall accrue interest at a rate which is the lesser of two percent (2%) per month or, if less, the maximum rate allowable by law. 

 

	6.	Client’s ML Site. 

 Client shall
promptly provide all information and materials reasonably requested by Market Leader to implement Client’s ML Site. Market Leader shall have sole discretion with respect to the content and layout of Client’s ML Site.Banner ads, pop-up ads
and all other forms of advertising of any nature whatsoever shall be prohibited on Client’s ML Site. Client hereby grants Market Leader a royalty-free, limited, non-exclusive right, authorization, and license to use the name, logos, trademarks,
copyrights and related intellectual property of Client, its Users, or its licensors, solely as necessary to fulfill the purposes contemplated in this Agreement. 
  

	7.	Confidential Information. 

 Market Leader
and Client (and its Users) shall each retain in confidence all information received from the other party pursuant to or in connection with this Agreement that the disclosing party identifies as being proprietary and/or confidential or that, by the
nature of the circumstances surrounding the disclosure, ought in good faith to be treated as proprietary and/or confidential (“Confidential Information”), and will make no use of such Confidential Information except as necessary to fulfill
their respective obligations under the terms and during the term of this Agreement. Each party shall treat the terms and conditions of this Agreement as confidential; however, either party may disclose such information in confidence to its immediate
legal and financial consultants as required in the ordinary course of that party’s business. Notwithstanding the foregoing, the restrictions set forth above will not apply to (i) information previously known to the receiving party without
reference to the disclosing party’s Confidential Information, (ii) information which is or becomes publicly known through no wrongful act of the receiving party, (iii) information that is independently developed by either of the
parties, or (iv) information required to be disclosed pursuant to applicable law. With Client’s prior approval, Market Leader may use Client’s name and brokerage affiliation in its marketing and training materials. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

12 

	8.	Client’s Representations and Indemnification. 

 Client represents and warrants that currently and throughout the Term (i) Client and any Users are fully authorized to publish, and authorize Market Leader to publish without the necessity of
obtaining any further permissions from or payments to any third party, all of the materials provided for publication on Client’s ML Site, including without limitation, MLS listings, text, logos, photos and other graphics, (ii) Client and
any Users are in compliance with all applicable laws and regulations with respect to its activities related to this Agreement, and (iii) Client and any Users will honor any “opt out” requests received from any sales prospects who are
identified through the activities contemplated in this Agreement. Client shall indemnify, defend and hold harmless Market Leader and its officers, employees, agents and affiliates from and against all losses, expenses, liabilities, damages and costs
including, without limitation, reasonable attorneys’ fees (collectively “Costs”), to the extent that such Costs are attributable to any breach by Client or any User, employee, independent contractor, or affiliate thereof, of any
representations, warranties or other obligations set forth in this Agreement. 
  

	9.	Termination. 

 9.1.
Termination for Breach. In the event of a material breach of this Agreement by either party, the non-breaching party may terminate this Agreement by giving the breaching party written notice specifying the nature of the breach in reasonable
detail and the non-breaching party’s intention to terminate (a “Termination Notice”). If the breach has not been cured within the period ending thirty (30) days following delivery of the Termination Notice, then this Agreement
shall automatically terminate. Notwithstanding the foregoing, if Client is in breach of any material provisions of this Agreement, including the license restrictions of Section 3, the payment terms of Section 5 or the confidentiality
restrictions of Section 7, then Market Leader may immediately suspend or terminate Client’s use of the System. Any such suspension shall not relieve Client of any of its obligations under this Agreement or entitle Client to any refund of
payments previously made. 
 9.2 Termination by Market Leader. Market Leader may terminate this Agreement upon written
notice to Client if the underlying agreement between Market Leader and Keller Williams Realty, Inc. pursuant to which this Market Leader Product is being provided, terminates for any reason. 

9.3 Client Termination Procedure. If termination is permitted by this Agreement, Client may terminate by following the termination
procedure provided by Market Leader in connection with the System. 
 9.4 Effect of Termination. Upon termination of this
Agreement, Client shall discontinue use of the System, provided that Market Leader agrees to provide Client a period of thirty (30) days to remove or export data previously provided by Client that Client has stored on Market Leader’s
System, and removal or export of such data during such thirty day period shall not be deemed “use” of the System. Notwithstanding the foregoing, termination of this Agreement by Market Leader shall not limit

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

13 

 
Client’s obligation to pay all of the applicable fees, nor restrict Market Leader from pursuing any other remedies available to it, including injunctive relief. Sections 3, 5, 7, 8, 9, 11,
12, 14, and 16 shall survive termination of this Agreement, along with any other provisions that are intended by their terms to survive. 
  

	10.	Limitation of Liability.  

 MARKET LEADER
AND ITS AFFILIATES AGGREGATE LIABILITY UNDER THIS AGREEMENT SHALL BE LIMITED TO THE AMOUNT PAID BY CLIENT WITH RESPECT TO THE SYSTEM DURING THE TWELVE MONTH PERIOD IMMEDIATELY PRECEDING THE DATE THE CLAIM GIVING RISE TO SUCH LIABILITY WAS FIRST
ASSERTED. EXCEPT WITH RESPECT TO (i) ANY WILLFUL OR DELIBERATE INFRINGEMENT OR MISAPPROPRIATION BY CLIENT OF ANY OF MARKET LEADER’S OR ITS SUPPLIERS’ INTELLECTUAL PROPERTY OR CONFIDENTIALITY RIGHTS, AND (ii) CLIENT’S
INDEMNIFICATION OBLIGATIONS UNDER THIS AGREEMENT, TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY SHALL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, RELIANCE OR PUNITIVE DAMAGES OR LOST OR IMPUTED PROFITS OR ROYALTIES, LOST
DATA OR COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, WHETHER FOR BREACH OF CONTRACT, WARRANTY, TORT, STATUTORY REMEDY OR ANY OBLIGATION ARISING THEREFROM OR OTHERWISE AND IRRESPECTIVE OF WHETHER EITHER PARTY HAS ADVISED OR BEEN ADVISED OF
THE POSSIBILITY OF ANY SUCH LOSS OR DAMAGE. CLIENT HEREBY WAIVES ANY CLAIM THAT THESE EXCLUSIONS DEPRIVE IT OF AN ADEQUATE REMEDY. 
  

	11.	Disclaimer. 

 CLIENT ACKNOWLEDGES THAT
(i) MARKET LEADER CANNOT GUARANTEE RESULTS GENERATED THROUGH THE SYSTEM, OR THAT THE SYSTEM WILL BE CONTINUOUSLY AVAILABLE FOR USE WITHOUT TEMPORARY INTERRUPTION, AND (ii) EXCEPT WITH RESPECT TO THE WARRANTY SET FORTH IN SECTION 1,
THE SYSTEM IS PROVIDED “AS-IS” WITHOUT ANY REPRESENTION, WARRANTY OR CONDITION OF ANY KIND, AND MARKET LEADER HEREBY DISCLAIMS ALL WARRANTIES WHETHER EXPRESS OR IMPLIED, ARISING BY LAW OR OTHERWISE WITH RESPECT TO THE SYSTEM, INCLUDING,
BUT NOT LIMITED TO, ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, IMPLIED WARRANTY ARISING FROM COURSE OF PERFORMANCE, COURSE OF DEALING, OR USAGE OF TRADE, WARRANTY OF TITLE; OR STATUTORY REMEDY. 

 

	12.	Assignment and Contractors. 

 Client may
not assign any of its rights or obligations under this Agreement without Market Leader’s prior written consent. Subject to the foregoing, the provisions of this Agreement shall be binding on and inure to the benefit not only of the parties
hereto but also to their successors and assigns. Market Leader shall be free to perform all or any part of this Agreement through one or more subcontractors. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

14 

	13.	Governing Law, Venue and Attorneys’ Fees. 

 This Agreement shall be governed by and interpreted in accordance with the laws of The State of Washington. In the event of any controversy or claim arising out of or relating to this Agreement, or the
breach or interpretation thereof, the parties agree to submit to the exclusive jurisdiction of and venue in the Superior Court of King County, Washington, or the Federal District Court for the Western District of Washington and appellate courts
therefrom. Each party hereby waives all defenses of lack of personal jurisdiction and forum nonconveniens in connection with any action brought in the foregoing courts. The prevailing party in any action or proceeding (including for collection)
under this Agreement shall be entitled to recover from the non-prevailing party, in addition to all other relief, its reasonable attorneys’ and other experts’ fees and expenses incurred with respect to such action or proceeding.

  

	14.	Severability, Force Majeure, Entire Agreement, Amendment. 

 If one or more of the provisions of this Agreement is held to be invalid, illegal or unenforceable in any respect by a court of competent jurisdiction, then the validity, legality and enforceability of
the remaining provisions of this Agreement shall be unaffected. Neither party shall be deemed in default or otherwise liable for any delay in or failure of its performance under this Agreement (other than payment obligations) by reason of any act of
God, fire, natural disaster, accident, act of government, shortage of materials or supplies, failure of transportation or communication or of suppliers of goods or services, or any other cause to the extent it is beyond the reasonable control of
such party. 
 This Agreement constitutes the entire agreement and understanding between the parties with respect to the subject matter hereof
and supersedes all prior or contemporaneous written, electronic or oral communications, representations, agreements or understandings between the parties with respect thereto. This Agreement may not be amended or waived, except pursuant to a written
document executed by the parties. Any terms or conditions appearing on the face or reverse side of any purchase order, acknowledgment, or confirmation that are different from or in addition to those set forth in this Agreement shall not be binding
on the parties, even if signed and returned. 
  

	15.	Miscellaneous. 

 Client has reviewed,
understood and accepted the terms and conditions set forth in this Agreement and has either consulted with legal counsel prior to executing this Agreement or has knowingly forgone its right to consult with legal counsel prior to such execution. The
provisions of this Agreement shall not be construed against either party by virtue of their authorship. It is the express wish of the parties that this agreement and all related documents be drawn up in English. C’est la volonté expresse
des parties que la présente convention ainsi que les documents qui s’y rattachent soient rédigés en anglais. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

15 

	16.	Fees and Terms Applicable to Specific Market Leader Products. 

 KW Basic Product. If the applicable Market Leader Product under this Agreement is the KW Basic Product, there shall be no fee due from Client for the System. If Client chooses to purchase
additional ala carte offerings, those shall be on such terms and price as agreed to by Market Leader and Client. Client represents and warrants that currently and throughout the Term, Client is and will remain a real estate agent in good standing in
the location in which such agent provides real estate services. 
 KW Premium Product. If the applicable Market Leader Product under this
Agreement is the KW Premium Product, the terms and price shall be as agreed to by Market Leader and Client. If Client chooses to purchase additional ala carte offerings, those shall be on such terms and price as agreed to by Market Leader and
Client. Client represents and warrants that currently and throughout the Term, Client is and will remain a real estate agent in good standing in the location in which such agent provides real estate services. 

KW Market Center Product. If the applicable Market Leader Product under this Agreement is the KW Market Center Product, Keller Williams is paying
for the System so there shall be no fee due from Client for the System. If Client chooses to purchase additional ala carte offerings, those shall be on such terms and price as agreed to by Market Leader and Client. This product may be utilized by no
more than three office administrators at a Market Center and may not be used by real estate agents. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

16 

 EXHIBIT C 

TIMELINE FOR BASIC PACKAGE, PREMIUM PACKAGE AND MARKET CENTER 

This Exhibit C may be modified by the mutual written agreement of both parties at any time. 

 

 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

17 

 EXHIBIT D 

SUPPORT OBLIGATIONS FOR BASIC PACKAGE, PREMIUM PACKAGE AND MARKET CENTER 

This Support Exhibit applies with respect to the Basic Package, Premium Package and Market Center Product (collectively, the “Products”).

 Definition and Obligations for Level 1 Support 

All KW Agent issues of any nature whatsoever relating to the eEdge Basic Package, Premium Package features that are also in the Basic
Package and Market Center Product shall be handled by the KW Support Center (“Level 1 Support”). Level 1 Support includes, without limitation, the following: 
  

	 	•	 	 Product usage questions 

  

	 	•	 	 Product technical issues 

  

	 	•	 	 User Name and or Password reset 

  

	 	•	 	 Customization Requests 

  

	 	•	 	 Feature Requests 

 If KW wishes for Market Leader (rather than the KW Support Center) to provide Level 1 Support for eEdge, Market Leader is willing to have such discussions with the goal of arriving at a mutually agreeable
definitive agreement including the amount of compensation for such services. 
 Market Leader shall be responsible for all
support for its Premium Package features that are not in the Basic Package. 
 Definition and Obligations for Level 2
Support 
 If KW has used commercially reasonable efforts to provide Level 1 Support (including, first using the tools
and information provided by Market Leader for support purposes, as set forth below), it may contact Market Leader for help in resolving such issues (“Level 2 Support”). Level 2 Support from ML to KW would typically involve issues like the
following: 
  

	 	•	 	 MLS/IDX feed downtime 

  

	 	•	 	 MLS compliancy 

  

	 	•	 	 Custom Application settings within system 

  

	 	•	 	 System downtime and or outage 

  

	 	•	 	 Data transfer and recovery 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

18 

 The KW Support Center shall notify Market Leader of Level 2 Support issues in the following
manner: (i) during normal business hours, by sending email to a designated Market Leader email address, and (ii) during non-business hours for critical issues, by sending email to a designated Market Leader email address. 

Market Leader Training and Tools Provided to KW Support Center 

In order to help the KW Support Center provide Level 1 Support, Market Leader shall provide the following: 

Market Leader Knowledge Base  
 Market Leader will provide a knowledge base of information in connection with the Products that KW Agents can utilize to answer commonly asked questions. Market Leader will also provide a knowledge base
of information to be used by the KW Support Center to answer commonly asked questions. 
 Market Leader Training

 Market Leader agrees to provide up to two weeks of training for up to 25 support staff of the KW Support Center. This training
will be completed on site in the Keller Williams office in Austin, TX, and is expected to be conducted in January in advance of the Initial Launch Date of the Marketing Center. In addition to this initial training, Market Leader agrees to place one
support staff person on site at the KW Support Center for the first two weeks after the Launch Date of the Basic Product. 

Market Leader agrees to provide up to four hours per month of continuing training via online delivery method to the KW Support Center
relating to product enhancements or changes. This training will not include training of new support staff, as that is the responsibility of the KW. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

19Master Services Agreement and a related Statement of Work

 Exhibit 10.2 
 [*] Indicates confidential material that has been omitted pursuant to a Confidential Treatment Request filed with the Securities and Exchange Commission. A complete copy of this agreement has been
separately filed with the Securities and Exchange Commission. 
 MASTER SERVICE AGREEMENT 

THIS MASTER SERVICE AGREEMENT (this “Agreement”), entered into as of the later of the two signature dates below
(“Effective Date”) is made by and between Imprev, Inc., a Washington corporation (“Imprev”), and Market Leader Inc., a Washington corporation (“Market Leader”). Imprev and Market Leader sometimes
are referred to collectively as the “Parties” and individually as a “Party.” 
 Whereas, Market Leader is
engaged in providing real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business; and 
 Whereas, Imprev is engaged in providing marketing services via the Internet, which include, but are not limited to attracting visitors to the Imprev website(s), selling subscriptions for marketing related
services and Imprev Products; and building custom applications for corporate customers; and 
 Whereas, Imprev desires to build
and host a branded Marketing Center for one or more of Market Leader’s customers to be integrated with Market Leader Products to form the Integrated Product; and 
 NOW, THEREFORE, in consideration of the mutual covenants and agreements contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the
Parties agree as follows: 
  

	1.	Definitions 

  

	 	1.1	“Customer” shall mean individually or collectively Market Leader customers who purchase Integrated Products or such other Market Leader customers as
may be set forth in an individual SOW. 

  

	 	1.2	“Customer Marketing Material” shall mean the Marketing Material for which Customer owns the copyright or associated right or has the license.

  

	 	1.3	“Customer Marks” shall mean the Customer name, trademarks, service marks, logos, slogans, trade dress and other proprietary distinctive brand elements,
whether registered or unregistered. 

  

	 	1.4	“Derivative Work” shall mean work that is based upon one or more preexisting works, such as a revision, modification, translation, abridgment,
condensation, expansion, or any other form in which such preexisting works may be recast, transformed or adapted and that if prepared without the authorization of the owner of the preexisting work would constitute copyright infringement or other
infringement of the owner’s proprietary rights in such preexisting work. 

  

	 	1.5	“End User” shall mean any end user who is eligible and/or authorized to use Marketing Materials, including without limitation Sales Associates, and all
such End Users shall be subject to the terms of the End User License Agreement posted on the Integrated Product. 

  

	 	1.6	“End User License” shall mean the rights granted by the End User License Agreement. 

 

	 	1.7	“End User License Agreement” shall mean the end user license agreement set forth in each SOW and required to be agreed to by an End User before using
the Integrated Product. The End User License Agreement (i) may be amended by Market Leader in its sole discretion if such amendment(s) do not result in a material modification of Imprev’s rights, protections or responsibilities thereunder,
and (ii) may only be modified by mutual agreement of the Parties if such amendment(s) would result in a material modification of Imprev’s rights, protections or responsibilities thereunder. 

  
 1 

	 	1.8	“Exhibits” shall mean in addition to Statements of Work and Statement of Work Exhibits mutually agreed upon by the Parties and made a part of this
Agreement from time to time, the following Exhibits to this Agreement: 

 Exhibit A – Professional Services

 Exhibit B – Service Level Agreement 
 Exhibit C – Draft Statement of Work 
  

	 	1.9	“Imprev Marketing Material” shall mean the Marketing Material for which Imprev owns the copyright or associated right or has license.

  

	 	1.10	“Imprev Marketing Platform” shall mean: (a) Imprev’s proprietary technology and licensed software (including Imprev’s Marketing Center),
that takes the Marketing Material instruction set, which incorporates instructions for acquiring and formatting fixed and variable data, which may be obtained directly from the End User, Customer or third party, makes the Marketing Material
available to End Users and/or Customers and then delivers the Marketing Material to, or for, the End User; or any portion of the software or the processes referenced in the software and (b) all processes, methodologies, code, designs and
Intellectual Property Rights used to convert and manipulate the data provided by the End User and/or Customers and the Marketing Material instruction set and any portion thereof. 

 

	 	1.11	“Imprev Marks” shall mean the Imprev name, trademarks, service marks, logos, slogans, trade dress and other proprietary distinctive brand elements,
whether registered or unregistered. 

  

	 	1.12	“Imprev Printer” shall mean any printer that is integrated into the Marketing Center to provide Print Services as set forth in a SOW.

  

	 	1.13	“Imprev Products” shall mean the Marketing Center, Marketing Center Services and Imprev Marketing Materials and any other Imprev provided products or
services that use the Imprev Marketing Platform, which if included in any Integrated Product shall be set forth in the SOW. 

  

	 	1.14	“Integrated Product” shall mean the integrated product offering that combines Market Leader Products and a Marketing Center as configured per each
Market Leader Client SOW. 

  

	 	1.15	“Intellectual Property Rights” shall mean any and all now known or hereafter known tangible and/or intangible (a) rights associated with works of
authorship throughout the universe, including but not limited to copyrights, moral rights, and mask-works, (b) trademark and trade name rights and similar rights, (c) trade secret rights, (d) patents, designs, algorithms and other
industrial property rights, (e) all other intellectual and industrial property rights (of every kind and nature throughout the universe and however designated) (including logos, “rental” rights and rights to remuneration), whether
arising by operation of law, contract, license, or otherwise, and (f) all registrations, initial applications, renewals, extensions, continuations, divisions or reissues hereof now or hereafter in force (including any rights in any of the
foregoing). 

  

	 	1.16	“Launch Date” shall mean the date that Imprev makes the Marketing Center, configured per the SOW available to Market Leader and Sales Associates can
become End Users. 

  

	 	1.17	“Market Leader Marks” shall mean the Market Leader name, trademarks, service marks, logos, slogans, trade dress and other proprietary distinctive brand
elements, whether registered or unregistered. 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 2 

	 	1.18	“Market Leader Marketing Material” shall mean the Marketing Material for which Market Leader owns the copyright or associated right or has license.

  

	 	1.19	“Market Leader Products” shall mean Market Leaders Products as set forth in a SOW. 

 

	 	1.20	“Marketing Center” shall mean Imprev’s proprietary hosted web application that uses Imprev Products to provide Marketing Center Services to End
Users as set forth in a SOW (provided if a newer version of the Marketing Center shall be made generally commercially available by Imprev, Imprev shall make such version available hereunder in the same manner and subject to the same terms and
conditions). 

  

	 	1.21	“Marketing Center Services” shall mean the services offered through the Marketing Center as set forth in a SOW and included as part of an Integrated
Product with Market Leader Products. 

  

	 	1.22	“Marketing Material” shall mean the content that is stored on the Marketing Center to be selected, customized and delivered through the Marketing
Center, and may include Customer Marketing Material, Imprev Marketing Material and Market Leader Marketing Material, or other content. 

  

	 	1.23	“Print Services” shall mean any services provided by any Imprev Printer, including printing, binding, sorting, addressing, mailing and related services
used to facilitate print orders. 

  

	 	1.24	“Professional Services” shall mean modifications to the Marketing Center that Imprev aggress to make at Market Leader’s request, as described in
Section 7 of this Agreement or a SOW. 

  

	 	1.25	“Sales Associate” shall mean any licensed real estate agent, broker or other person authorized to conduct real estate transactions or any person that
builds marketing materials for any licensed real estate agent, broker or other person authorized to conduct real estate transactions under the Customer trademarks or trade name. 

 

	 	1.26	“Service Level Agreement” shall mean the Service Level Agreement attached hereto as Exhibit B. 

 

	 	1.27	“Statement of Work” shall mean a document executed by the Parties outlining the mutually agreed upon terms for making Marketing Center Services
available to a Customer. The Statement of Work may also be referred to as a “SOW”. Each Customer shall have its own SOW(s) executed by each of Market Leader and Imprev. 

 

	 	1.28	“Technology Development Fee” shall mean the fee described in Section 7.1 of this Agreement. 

 

	2.	The Marketing Center 

  

	 	2.1	Marketing Center. For each Customer SOW, Imprev shall provide a Customer branded Marketing Center to Market Leader for integration into the Integrated Product on
the terms set forth in a SOW. Market Leader shall assist in the configuration by providing the cooperation reasonably necessary for Imprev to fulfill these obligations. 

 

	 	2.2	Product Offering. The specific Marketing Center product offering will be outlined in each Market Leader Client SOW. 

 

	 	2.3	Obligations of Market Leader 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 3 

	 	2.3.1.	Approval of Potential Future customers. Market Leader shall discuss each future potential customer (“Future customer”) with Imprev prior to granting
access to the Integrated Product to any such Future customer. All terms related to the Marketing Center and Marketing Center pricing shall be agreed upon between the Parties in writing in the form of a Statement of Work prior to any commitment to a
Future customer. Imprev reserves the right to refuse any Future customer (provided Imprev provides the rationale for such refusal to Market Leader). 

  

	 	2.3.2.	End User License Agreement. The Integrated Product shall at all times require each End User to agree to the End User License Agreement attached as part of
each SOW (in the manner described in Section 1.7). Imprev shall be a named third party beneficiary of each End User License Agreement entitled to enforce any rights granted to Market Leader in such agreement applicable or beneficial to Imprev.

  

	 	2.3.3.	[*] 

  

	 	2.4	Subcontractors. Market Leader shall not use any third party (other than its employees) in the performance of Market Leader’s obligations hereunder unless
such third party agrees in writing to undertake the obligations of Market Leader pursuant to this Agreement, including the confidentiality section (provided, however, in no case shall Market Leader engage a third party subcontractor who is a direct
competitor of Imprev to perform any obligations involving Imprev Products without Imprev’s prior written consent. For purposes of the foregoing sentence, “direct competitors” mean the following specified companies: [*] and
others as mutually agreed by the parties. 

  

	3.	License Grant 

  

	 	3.1	Market Leader License. Imprev grants to Market Leader a revocable, royalty-free (subject to the payment terms set forth herein), non-exclusive and
non-transferable, with right to sub-license per an executed SOW, license to permit End Users to access and use the Marketing Center and Marketing Center Services as a part of the Integrated Product on the terms set forth in the End User License
Agreement. The Marketing Center and the Marketing Center Services may not be sold or distributed on a stand-alone basis, nor used for industries outside of real estate or for anyone other than permitted End Users. The licenses granted by this
Agreement and all rights for Market Leader and End Users to use the Marketing Materials terminate upon the earlier of the date this Agreement or the applicable SOW expires, terminates or is cancelled. Market Leader may not otherwise rent, lease,
grant a security interest in, or otherwise transfer any rights in the use of the Imprev Marketing Platform or any Imprev Product without express written permission of Imprev. 

 

	 	3.2	Marketing Material License Grant. Market Leader grants to Imprev a revocable, royalty-free, non-exclusive and non-transferable, with no rights to sub-license,
license to use the Customer Marketing Materials and Market Leader Marketing Materials as provided, without modification, to perform its obligations under this Agreement. Use by Imprev of the Customer Marketing Materials and Market Leader Marketing
Materials shall at all times conform to applicable law or regulation. Imprev acknowledges and agrees that Customer Marketing Materials and any Customer Marks are the sole property of Customer. Imprev retains all rights to control which Imprev
Marketing Materials are presented for use through the Marketing Center (provided that if an SOW provides for specific Imprev Marketing Materials to be provided for use through the Marketing Center for that Customer, Imprev shall not have the right
to revoke such Customer’s access to such Imprev Marketing Materials during the term of such SOW). 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 4 

	 	3.3	End User. Imprev shall notify Market Leader (including the reasons) and Market Leader shall promptly block access to the Marketing Center for any End User, if
Imprev has reason to believe such End User is in violation with the End User License Agreement or applicable law. If the End User cures the violation, Market Leader and Imprev shall work together to determine whether to reinstate access for such End
User. 

  

	 	3.4	Advertising and Marks. Neither Party shall have the right to use the Imprev Marks or Market Leader Marks, as applicable, in such Party’s advertising or
marketing or in any document prepared by it, or on such Party’s behalf or at its direction, unless such Party receives prior written authorization from the other Party or such use is specifically permitted by this Agreement.

  

	4.	Ownership of Intellectual Property Rights 

  

	 	4.1	By Imprev. Imprev exclusively reserves all right, title and interest in and to the Imprev Marketing Platform, Imprev Products, the Marketing Center, Imprev
Marketing Material and all associated Intellectual Property Rights. No right, title or interest in the Imprev Marketing Platform, the Marketing Center, Imprev Marketing Material, Imprev Products or associated Intellectual Property Rights is granted
to Market Leader or any Customer or End User, except for any rights expressly granted pursuant to this Agreement. Imprev shall own all rights, title and interest, including all Intellectual Property Rights, in and to any improvements to the existing
Imprev Marketing Platform, Marketing Center, Imprev Products or any new programs, upgrades, modifications or enhancements to the Imprev Marketing Platform, Marketing Center or Imprev Products developed by Imprev in connection with rendering any
services to Market Leader, or any of its affiliates, including any modifications and enhancements made per Section 7, excluding any portion covered in Section 4.3 below. If any unique improvements, modifications, or improvements are made
to the Integrated Product based on Market Leader’s suggestion or request—the suggestion or request being made in writing referencing this Agreement and being accepted as unique in writing by Imprev (each of which would be considered
Derivative Works), Imprev shall provide a six month term of exclusivity from the commercial availability thereof, unless otherwise mutually agreed by the parties in writing. Imprev shall own all Intellectual Property Rights in any Derivative Works
of Imprev Marketing Material and Imprev Products. Notwithstanding anything in this Agreement to the contrary, Market Leader recognizes and agrees that Imprev is in the business of building marketing materials for use on its own site and other sites
and that such marketing material may be similar to Customer Marketing Material. Imprev shall be able to develop such marketing materials without being in violation of this Agreement. Imprev shall retain the right to create Derivative Works from
Imprev Marketing Material at all times. Imprev shall have the ability to develop marketing centers and use all Imprev Products for other companies using the content provided by such companies without violating this Agreement. If a third-party
notifies Imprev that any of the Marketing Material provided in the Marketing Center provided as part of an Integrated Product violates the third-party’s Intellectual Property Rights, Imprev shall have the right to remove such Marketing Material
at Imprev’s sole discretion. 

  

	 	4.2	No Modifications. Market Leader shall not, directly or through any person or entity, in any form or manner, copy, distribute, reproduce, incorporate, modify,
add-on to, reverse engineer, decompile, use or allow access to the Marketing Center or any Imprev Product, in whole or in part, except as expressly permitted by this Agreement. Any use of the Marketing Center by Market Leader not expressly permitted
under this Agreement is prohibited. 

  

	 	4.3	 By Market Leader. Market Leader exclusively reserves all right, title and interest in and to the Market Leader Products and Market Leader
Marketing Material and all associated Intellectual Property Rights. No right, title or interest in the Market Leader Products or Market Leader Marketing Material or associated Intellectual Property Rights is granted to Imprev, except for any rights
expressly granted 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 5 

	 	 
pursuant to this Agreement. Market Leader shall own all Intellectual Property Rights in any Derivative Works of Market Leader Products, excluding any portion that contains the Marketing Center or
Marketing Center Services or any other Imprev Products. Market Leader shall own all rights, title and interest, including all Intellectual Property Rights, in and to any improvements to the existing Market Leader Products or Market Leader Marketing
Material or any new programs, upgrades, modifications or enhancements to the Market Leader Products or Market Leader Marketing Material developed by Market Leader, excluding any portion covered in Section 4.1 above. Market Leader shall retain
the right to create Derivative Works from Market Leader Products and Market Leader Marketing Material at all times. Market Leader shall have the ability to develop marketing centers and use all Market Leader Products for other companies without
violating this Agreement 

  

	 	4.4	Ownership of Data. Imprev acknowledges that Customer shall own all information regarding Customer and Sales Associates utilized by Market Leader in connection
with this Agreement. Imprev may not use such information for any purposes other than to perform its obligations under this Agreement. 

  

	5.	Promotion and Marketing 

  

	 	5.1	Press Releases. Upon execution of this Agreement, the Parties shall collaborate on creation and distribution of a joint press release announcing their business
relationship, to be issued after the Launch Date, at a time mutually agreed to by the Parties. The written approval of both Parties will be required before the dissemination of any such press release. 

 

	 	5.2	Imprev Endorsement. Market Leader shall provide ongoing endorsement of Imprev and the Marketing Center Services from senior management for Imprev’s use in
advertising, articles and other promotional opportunities in such form as Market Leader approves. Such endorsement may include, but is not limited to, use of the Market Leader’s image, quotes/testimonials from Market Leader management and any
Market Leader Marks. 

  

	6.	Support and Maintenance 

  

	 	6.1	Technical Support. Imprev will provide End Users with in-application instruction and information, as well as a Marketing Center FAQ that shall be no less
comprehensive than those items as provided by Imprev in connection with its other clients where it provides similar services. Market Leader shall provide first level technical support to all End users. First level technical support consists of
resolving direct questions of End Users. Imprev shall supply Market Leader with second level technical support directly to a Market Leader designated primary contact, which Market Leader may define from time-to-time. Second level support consists of
resolving direct questions of the designated primary contact to Imprev. Imprev will provide second level customer technical support during Business Hours and with response times identical to response times specified in Section 3, Incident
Management, in Exhibit B, Service Level Agreement. 

  

	 	6.2	Support and Maintenance. Imprev shall provide support services in accordance with the Service Level Agreement attached as Exhibit B.

  

	 	6.3	 Market Leader Technical Support Training. Imprev will provide Market Leader corporate representatives with technical support training prior to
the Launch Date (“Initial Training”). Imprev will deliver the Initial Training via a combination of on-site training, conference calls and online training using Citrix “GoToMeeting” or comparable service. The Initial
Training will cover the full functionality of the Marketing Center and Marketing Center Support Tools. The Initial Training will enable Market Leader representatives who complete Initial Training to provide first level technical

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 6 

	 	 
support. After launch, Imprev will continue to provide ongoing training and train the trainer sessions to Market Leader representatives on an as-needed basis for skills improvement, for new
Market Leader representatives, and to explain new features and functionality of the Marketing Center. Ongoing Initial Training will be available no more than once a month unless agreed to by Imprev. 

 

	7.	Professional Services 

  

	 	7.1	Technology Development. From time to time Market Leader may request modifications and enhancements to the Marketing Center, which shall be subject to
Imprev’s agreement, at which time Market Leader may incur a Technology Development Fee. The Technology Development Fee shall be billed per Exhibit A for all related development work (“Technology Development Fee”). Where
mutually agreed upon, (including with respect to the quote referenced in the next sentence), Market Leader and Imprev shall work together to implement such modifications and enhancements. Imprev shall provide Market Leader with a quote for any
Market Leader costs associated with such modifications and enhancements prior to beginning any development work. Imprev and Market Leader shall mutually agree to the scope and potential billable hours prior to Imprev conducting any billable
work. In no case will Market Leader be billed for any technology development without Market Leader’s prior written agreement. 

  

	 	7.2	New Products. Upon request from Market Leader Imprev may agree to build a new product type not currently supported on the Imprev Marketing Platform. The cost of
developing a new product type will be determined based on the product requirements per Exhibit A. Imprev retains the right to offer the new product through its retail site and to other corporate clients. 

 

	 	7.3	New Features. Imprev may, in its sole discretion, make new feature releases available to Market Leader. If Market Leader wishes to add features to the Marketing
Center that require modification of the code base of the Imprev Marketing Platform Market Leader shall be billed a Technology Development Fee, per Exhibit A, for all development work required to add the feature(s). Imprev and Market Leader
shall mutually agree to the scope and potential billable hours prior to Imprev conducting any billable work. In no case will Market Leader be billed for any new features without Market Leader’s prior written agreement.

  

	8.	Fees and Payments. All fees owed will be outlined in each SOW. 

  

	 	8.1	Payment Terms. Any payment terms that differ from those set forth below will be outlined in a SOW. The fees referenced below are defined in each SOW (i.e.
Configuration Fee, etc.). 

  

	 	8.1.1.	Payment Delivery. Market Leader shall pay all fees due in US Dollars via bank transfer for amounts greater than and equal to $5,000 and via check for amounts
under $5,000. 

  

	 	8.1.2.	Configuration Fee. The Configuration Fee is due and payable on the date the SOW is executed. 

 

	 	8.1.3.	 Monthly License Fees. Market Leader shall pay to Imprev all Monthly License Fees in advance of the month, i.e. due on January 1st for the service period January 1st through January 31st. Market Leader is solely responsible for ensuring that all payments
are remitted as required by this Agreement and any SOW, and acknowledges that Imprev is not required to deliver an invoice to Market Leader. 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 7 

	 	8.1.4.	Stored Value Account Funds. Market Leader shall pay to Imprev all Stored Value Accounts Funds collected in the prior week, i.e. Sunday through Saturday, by the
following Friday. 

  

	 	8.1.5.	Professional Services Fees. Imprev shall invoice Market Leader electronically at the end of each month for all Professional Services Fees for services rendered
during that month. All invoices shall be due and payable within thirty days (30) of the date of Imprev’s invoice. 

  

	 	8.1.6.	Other Revenue and Income. Market Leader shall pay Imprev all other revenue and income due to Imprev within fifteen (15) days from the end of the prior
month. 

  

	 	8.2	Late Payments. On the second occurrence and thereafter of there being any undisputed amount that is more than fifteen (15) days past due, Market Leader
shall pay the greater of 1) interest at the rate of one and a half percent (1.5%) per month (or if less, at a rate equal to the highest rate permitted under applicable law), from the day such amount is due until paid or 2) a late payment
penalty of five percent (5%) of the past due amount. Imprev may, as a result of an undisputed amount due but not paid within sixty (60) days of the due date, and after 10 business days prior written notice to Market Leader after which time
such payment remains unpaid, among other legal or equitable rights or remedies available to it, discontinue access to the Imprev Marketing Platform and the Marketing Center until the past due amount is paid. Market Leader must notify Imprev
immediately if the Customer is late with any payment that would affect Market Leader being current with its Payment obligations under this Agreement associated with such Customer. Imprev, at its discretion, may work with Market Leader under such
circumstances to establish new payment terms until such Customer is current. 

  

	 	8.3	Taxes. Market Leader shall be responsible for any applicable sales or use taxes or any value added or similar taxes payable with respect to the Integrated
Product, other than taxes levied or imposed based upon Imprev’s income. In the event that Imprev pays any such taxes on behalf of Market Leader, Imprev shall invoice Market Leader for such taxes and Market Leader agrees to pay such taxes in
accordance with this Agreement. 

  

	9.	Audit Rights and Payment Adjustments 

  

	 	9.1	Audit. Imprev may conduct, from time to time but no more frequently than once each year, at Imprev’s expense, audits of Market Leader’s obligations
under this Agreement relating to use of the Imprev Marketing Platform and compensation owed. Imprev shall conduct no more than one (1) such audit during any year, subject to Section 9.2. Such audits shall be conducted by Imprev’s
certified public accountants (other than on a contingent fee basis) during normal business hours. Imprev shall provide Market Leader with no less than fifteen (15) days prior notice of an audit. 

 

	 	9.2	Payment Adjustments. If an audit reveals that Market Leader has under-paid Imprev by five percent (5%) or more of the aggregate amount due for any audited
period of time, Market Leader agrees in addition to reimbursing Imprev for the cost of the audit (if the underpayment was Market Leader’s fault), to re-computing and making immediate payment to Imprev of all amounts due, plus paying ten percent
(10%) interest per annum on the unpaid amount or difference, (if the underpayment was Market Leader’s fault), from the original payment due date. Imprev will have the right to conduct an additional audit in the calendar year if an earlier
audit reveals that Market Leader has under-paid Imprev by five percent (5%) or more. Imprev will provide Market Leader with no less than fifteen (15) days notice of an audit. Imprev shall be responsible for all costs and attorney fees
related to such audits (except as set forth in the first sentence of this Section 9.2). Market Leader agrees to provide Imprev’s designated audit or inspection team access to the relevant Market Leader records and facilities.

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 8 

	10.	Term and Termination 

  

	 	10.1	Initial and Renewal Term. The Initial Term of this Agreement shall commence on the Effective Date and will remain effective until the fifth anniversary of
the Effective Date (the “Initial Term”) unless earlier terminated as provided herein. After the Initial Term, this Agreement will automatically renew for successive additional one (1) year periods (“Renewal
Terms”), unless otherwise terminated at the end of the Initial Term or any Renewal Term by either Party by giving written notice to the other Party not less than one hundred twenty (120) days prior to the end of a Term. Notwithstanding
the foregoing, this Agreement may not terminate with respect to a particular SOW while such SOW is in effect. As used herein, the Initial and any Renewal Terms are referred to collectively as the “Term”. 

 

	 	10.2	Term of End User Licenses. Each End User License shall terminate upon the earliest of (i) the term set forth in the End User License Agreement, (ii) on
the termination date of this Agreement, (iii) upon termination of the SOW related to the End User License, or (iv) upon the termination of Customer’s relationship with the respective End User. 

 

	 	10.3	Termination for Breach, Default or Insolvency. Either Party shall have the right to terminate this Agreement at any time by giving written notice to the other
Party if the other Party: (a) commits a non-curable default or violation of this Agreement; (b) commits a curable default or violation of this Agreement which is not remedied within thirty (30) days after written notice thereof has
been served on the defaulting party; (c) has a receiver or administrative receiver appointed for it or over its undertakings or assets, and such appointment is not dismissed within ninety (90) days, or (d) files a petition in
bankruptcy or has filed against it a petition in bankruptcy, which later petition is not discharged within ninety (90) days. 

  

	 	10.4	Termination of SOW. In addition, Market Leader may terminate the applicable SOW at any time by giving written notice to Imprev that the agreement pursuant to
which Market Leader provides an Integrated Product to a Customer has terminated or expired. Market Leader must provide Imprev immediate notice upon Market Leader receiving notice of termination of any SOW. 

 

	 	10.5	Rights upon Termination and Effect of Termination. Upon any termination or expiration of this Agreement: 

 

	 	10.5.1.	Market Leader shall immediately pay all amounts then due and payable to Imprev. 

 

	 	10.5.2.	Each Party shall immediately cease using Market Leader Marks or Imprev Marks, as applicable, discontinue all representations that it is associated with the other Party,
and as applicable, return to the other Party all copies of the Marketing Center, any materials containing the Market Leader Marks or Imprev Marks, related user documentation, and Confidential Information in its possession. Market Leader shall cease
offering the Marketing Center to Sales Associates. Except as otherwise provided herein, all license grants hereunder shall terminate upon termination or expiration of this Agreement. 

 

	 	10.5.3.	All Customer Marketing Material on the Marketing Center will be removed. 

  

	 	10.5.4.	Neither Party shall incur any liability whatsoever for any damage, loss or expenses of any kind suffered or incurred by the other arising from, or incident to, any
termination of this Agreement by such Party or any expiration hereof which complies with the terms of the Agreement whether or not such Party is aware of any such damage, loss or expenses. In particular, without in any way limiting the foregoing,
neither Party shall be entitled to any damages related to prospective profits or anticipated sales. 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 9 

	 	10.5.5.	For purposes of clarification, if this Agreement terminates, either party may negotiate directly with a former Customer to provide them products or services.

  

	11.	Dispute Resolution 

  

	 	11.1	Waiver of Jury Trial. The Parties waive the right to a jury trial in any action arising out of or related to this Agreement or any aspect of the relationship
between the Parties. 

  

	 	11.2	Dispute Resolution Procedure. In the event of any dispute between the Parties arising out of or relating to this Agreement, or the breach or alleged breach,
termination, or validity thereof (a “Dispute”), such Dispute will first be subject to resolution by senior managers of Imprev, on the one hand, and the senior managers of Market Leader, on the other hand, and the Parties will make
good faith efforts to resolve such Dispute within thirty (30) days of receipt by a Party of written notice of such Dispute. In the event the foregoing officers are unable to resolve the Dispute within such thirty (30) day period, either
Party may take any legal action it deems necessary or appropriate. The Parties to this Agreement will not initiate any legal action or proceeding, including any arbitration, mediation or litigation unless and until the foregoing dispute resolution
set forth in this Section has been complied with or waived. Failure of a Party to fulfill its obligations in this Section, including failure to meet telephonically or in person timely upon the other Party’s notice, will be deemed such a waiver.

  

	 	11.3	Forum Selection Clause and Choice of Law. This Agreement shall be governed and construed in accordance with the laws of the State of Washington. All disputes
will be arbitrated or litigated in King County, State of Washington. In the event of any litigation or arbitration regarding the rights and obligations under this Agreement, the prevailing party shall be entitled to recover reasonable
attorneys’ fees, court costs and Arbitrator fees and costs, in addition to any other relief that may be granted. The “prevailing party” shall mean the party who receives substantially the relief desired, whether by settlement,
dismissal summary judgment, judgment or otherwise. 

  

	12.	Representations 

  

	 	12.1	By Imprev. Imprev represents and warrants that: (a) it owns, or has licenses for, all the rights (including copyrights and/or licenses and trademarks), to
create and operate the Marketing Center (including related software) and necessary to perform its obligations under this Agreement, and (b) the Imprev Marks and Imprev Products do not infringe on the intellectual property rights of any third
party. 

  

	 	12.2	By Market Leader. Market Leader represents and warrants that: (a) it owns, or has licenses for, all the rights (including copyrights and/or licenses and
trademarks) to create the Marketing Material and necessary to perform its obligations under this Agreement and (b) the Customer Marketing Material and Customer Marks and Market Leader Products do not infringe on the intellectual property rights
of any third party. 

  

	 	12.3	Mutual. Each Party represents and warrants that (a) the performance by that Party pursuant to this Agreement will not conflict with or result in a breach or
violation of any of the terms or provisions, or constitute a default under, any agreement by which such Party, or any of its properties, is bound, (b) such Party is, and will remain throughout the Term, in material compliance with all
applicable laws and regulations, and (c) such Party has the corporate power and authority to enter into and perform its obligations under this Agreement. 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 10 

	13.	Warranties, Disclaimers, Limitations and Reservations 

  

	 	13.1	NO WARRANTIES. EXCEPT AS EXPRESSLY SET FORTH HEREIN, NEITHER PARTY MAKES, AND BOTH HEREBY DISCLAIM, ANY REPRESENTATIONS OR WARRANTIES, INCLUDING (WITHOUT
LIMITATION), IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, IMPREV DOES NOT MAKE ANY WARRANTY THAT THE MARKETING CENTER OR ANY MARKETING CENTER SERVICES WILL BE FREE FROM
DEFECTS, FAULTS OR ERRORS OR THAT ACCESS TO THE MARKETING CENTER AND MARKETING CENTER SERVICES WILL BE UNINTERRUPTED. 

  

	 	13.2	LIMITATION OF LIABILITY. EXCEPT FOR A BREACH OF A PARTY’S DUTY OF CONFIDENTIALITY OR A PARTY’S INDEMNIFICATION OBLIGATIONS, NEITHER PARTY WILL BE
LIABLE TO THE OTHER FOR ANY INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS OR LOST REVENUES, ARISING OUT OF THIS AGREEMENT. EXCEPT FOR A BREACH OF A PARTY’S DUTY OF CONFIDENTIALITY OR A PARTY’S
INDEMNIFICATION OBLIGATIONS, EITHER PARTY’S ENTIRE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT WILL NOT EXCEED THE AMOUNT PAID UNDER THIS AGREEMENT TO IMPREV IN THE SIX MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE
TO THE CLAIM. 

  

	14.	Indemnification 

  

	 	14.1	Indemnification by Imprev. Imprev agrees, at its own expense, to indemnify, defend and hold harmless Market Leader (and its officers, employees, directors,
agents and representatives), from any and all losses or damages (including reasonable attorneys’ fees) in connection with any claim, suit, action or other proceeding made or threatened by a third party that arises from Imprev’s breach of
any representation, warranty, covenant or other obligation in this Agreement. Notwithstanding the foregoing, Imprev shall not under this Agreement indemnify, and shall not otherwise be liable hereunder to, Market Leader for (1) any use of the
Marketing Center or the Imprev Marketing Platform by Market Leader other than for the uses expressly permitted in this Agreement, (2) any images or any other content provided or supplied by or on behalf of End Users by a party other than
Imprev, or (3) for any materials provided by any party other than Imprev that are misleading, do not comply with governmental requirements, are pornographic or violate any law. 

 

	 	14.2	Indemnification by Market Leader. Market Leader agrees, at its own expense, to indemnify, defend and hold harmless Imprev (and its officers, employees,
directors, agents and representatives), from any and all losses or damages (including reasonable attorneys’ fees) in connection with any claim, suit, action or other proceeding made or threatened by a third party that arises from Market
Leader’s breach of any representation, warranty, covenant or other obligation in this Agreement. Notwithstanding the foregoing, Market Leader shall not under this Agreement indemnify, and shall not otherwise be liable hereunder to, Imprev for
(1) any images or any other content provided or supplied by Imprev, or (2) for any materials provided by Imprev that are misleading, do not comply with governmental requirements, are pornographic or violate any law.

  

	 	14.3	 Procedure. In connection with any claim, suit, action or proceeding, the indemnified party will (a) give the indemnifying party prompt
written notice of such claim, suit, action or proceeding, (b) cooperate with the indemnifying party (at the indemnifying party’s expense) in connection with the defense and settlement of such claim, suit, action or proceeding, and
(c) permit the indemnifying party to control the defense and settlement of such claim, suit, action or proceeding, provided that the 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 11 

	 	 
indemnifying party may not settle such claim, suit, action or proceeding without indemnified party’s prior written consent (which will not be unreasonably withheld or delayed). Further, the
indemnified party (at its cost) may participate in the defense and settlement of such claim, suit, action or proceeding. The indemnifying party will pay any and all costs, damages and expenses, including reasonable attorneys’ fees and costs as
incurred by the indemnified party in connection with or arising from any claim, suit, action or proceeding covered by Sections 14.1 or 14.2. 

  

	15.	Market Leader Certification & Acknowledgements. Market Leader certifies that it understands and acknowledges that: 

 

	 	15.1	Imprev may, at its sole discretion, refuse to distribute any email, web or postal content or other information provided by End Users that contains information that
Imprev reasonably believes to be defamatory, inappropriate, infringing, or otherwise unlawful (provided Imprev shall notify Market Leader of its refusal to distribute and provide the basis for such refusal). 

 

	 	15.2	Imprev may, at its sole discretion, refuse to distribute any email sent by any End User to any email address if Imprev reasonably believes that such End User does not
have the legal right to send such email(s) (provided Imprev shall notify Market Leader of its refusal to distribute and provide the basis for such refusal). 

 

	 	15.3	Imprev has no obligation to review email content, email addresses, address or contact information or related information provided by End Users to ensure that such
comply with applicable laws. 

  

	16.	Confidentiality  

  

	 	16.1	Confidential Information. The term “Confidential Information” shall mean all non-public information that a Party designates as being confidential, or
which, under the circumstances of disclosure ought to be treated as confidential. Confidential Information shall include, without limitation: this Agreement and its provisions; information concerning current, future or proposed products and services
(and their descriptions); financial information; information related to mergers or acquisitions; passwords and security procedures; computer programs, software and software documentation; lists or names of (or other information relating to) clients,
transferees, customers and/or prospective clients; records; policies, practices, procedures, technical specifications and operating manuals; and all information, data or materials relating to the business, trade secrets and technology of either
Party, its customers, clients, employees, business affairs, affiliates (and its parents’ affiliates) and subsidiaries. 

  

	 	16.2	 Nondisclosure of Confidential Information. Each Party shall, with respect to Confidential Information of the other Party shall during and after
the Term: (1) to take reasonable security precautions, at least as great as the precautions it takes to protect its own confidential information, but no less than reasonable care, to keep the Confidential Information confidential, (2) not
to disclose Confidential Information to any third party other than to its employees and consultants on a need-to-know basis, provided that such persons shall be informed of the confidential nature of such information, and shall have executed
appropriate written agreements sufficient to enable receiving party to comply with all the provisions of this Agreement (“Permitted Parties”), (3) not to make any use, disclosure or dissemination whatsoever of the Confidential
Information except in connection with, and as permitted by, this Agreement, (4) not to modify, reverse engineer, decompile, disassemble, or create derivative or other works based upon, containing or otherwise relating to Confidential
Information, except as expressly permitted by this Agreement. Receiving party shall be responsible for any breach of this Agreement by any of its Permitted Parties and receiving Party agrees to take all reasonable measures to restrain such parties
from prohibited or unauthorized disclosure or use of the 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 12 

	 	 
Confidential Information. Receiving Party shall immediately notify disclosing Party upon discovery of any unauthorized use or disclosure of Confidential Information or any other breach of this
Agreement and will cooperate with disclosing Party to regain possession of the Confidential Information and prevent its further unauthorized use. 

  

	 	16.3	Exceptions. The provisions of this Confidentiality shall not apply to Confidential Information that is (a) made public other than pursuant to a breach of
this Agreement, (b) rightfully becomes generally available to the public, (c) received from a third-party having the legal right to disclose the Confidential Information free of any obligation of confidence, or (d) is developed by a
party independently of and without reliance on any Confidential Information of the other party. In the event that either Party becomes legally compelled to disclose any Confidential Information of the other Party, such Party shall provide the other
Party with prompt prior notice, so that the Party having the right to keep such Confidential Information confidential shall have reasonable time to seek a protective order or other appropriate remedy. 

 

	 	16.4	Remedies. Each Party acknowledges that a breach of any of the provisions of this Confidentiality Section by the other Party will result in immediate and
irreparable harm and that any remedies at law in such event will be inadequate. A breach of this Confidentiality Section by one Party shall entitle the non-breaching Party to obtain injunctive relief to restrain the breach; this right shall be in
addition to, and not in lieu of, any other remedies at law or in equity. 

  

	 	16.5	Return of Confidential Information. Upon termination of this Agreement, each Party shall destroy or return all Confidential Information received from the other
Party. Each Party agrees that it will not retain any copy, summary or extract of the Confidential Information or any related work papers on any storage medium. Upon request, each Party will provide a certification from an appropriate officer that
the requirements of this subsection have been satisfied. 

  

	17.	Miscellaneous 

  

	 	17.1	Independent Contractors. The Parties are entering into this Agreement as independent contractors, and this Agreement will not be construed to create a
partnership, joint venture or employment relationship between them. Neither Party will represent itself to be an employee or agent of the other Party or enter into any agreement or legally binding commitment or statement on the other Party’s
behalf or in the other Party’s name. 

  

	 	17.2	Notices. Any notice or other communication under this Agreement given by either Party to the other Party will be in writing and will be deemed properly given
when sent to the intended recipient by registered or certified mail, receipted commercial courier or delivery service, or electronically receipted facsimile transmission (acknowledged in like manner by the intended recipient) at its address
specified below its signature at the end of this Agreement. Either Party may from time to time change such address or individual by giving the other Party notice of such change in accordance with this Section. 

 

	 	17.3	Non-waiver. The failure of either Party to enforce any provision of this Agreement will not constitute a waiver of the Party’s rights to subsequently
enforce the provision. The remedies specified in this Agreement are in addition to any other remedies that may be available in law or otherwise. 

  

	 	17.4	 Assignment/Binding Nature. Neither party may assign, voluntarily, by operation of law, or otherwise, any rights, or delegate any duties under
this Agreement without the other party’s prior written consent (which will not be unreasonably withheld or delayed), except (a) in connection with any merger, consolidation, or other reorganization involving such Party, (b) to any of
its Affiliates or 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 13 

	 	 
(c) to any person or entity to which the assigning Party transfers all or substantially all of its assets or ownership interests. Subject to the foregoing, this Agreement shall be binding upon
and shall inure to the benefit of the successors and assigns of the Parties. 

  

	 	17.5	Entire Agreement. This Agreement and any exhibits attached hereto (a) represents the entire agreement between the Parties with respect to the subject matter
hereof and supersedes any previous or contemporaneous oral or written negotiations and agreements regarding such subject matter, (b) may be amended or modified only by a written instrument signed by a duly authorized agent of each Party, and
(c) will be interpreted, construed and enforced in all respects in accordance with the laws of the State of Washington, without reference to the conflicts of law rules. 

 

	 	17.6	Severability. The provisions of this Agreement are severable, and if any provision of this Agreement shall be held to be invalid, illegal, or otherwise
unenforceable, in whole or in part, the remainder of the provisions, or enforceable parts thereof, shall not be affected thereby and shall be enforced to the fullest extent permitted by law. 

 

	 	17.7	Survival. All provisions of this Agreement that reasonably may be interpreted as surviving termination or expiration of this Agreement will survive the
termination or expiration of this Agreement by either Party for any reason, including without limitation Sections 4, 8, 9, 11-14, 16 and 17. 

  

	 	17.8	Force Majeure. Neither Party will be liable for, or will be considered to be in breach of or default under this Agreement on account of, any delay or failure to
perform as required by this Agreement as a result of any causes or conditions that are beyond such Party’s reasonable control, such as rolling blackouts, floods, bombings etc., and that such Party is unable to overcome through the exercise of
commercially reasonable diligence for a single period not to exceed thirty days. 

  

	 	17.9	Interpretation. This Agreement shall be construed according to its fair meaning and as if prepared by both Parties hereto. As used in this Agreement, masculine,
feminine or neuter gender and the singular or plural number shall each be deemed to include the others wherever and whenever the context so dictates. 

  

	 	17.10	Counterparts. This Agreement may be executed in a number of counterparts, each of which shall be deemed to be an original and all of which together shall be
deemed one and the same instrument. Execution and delivery of this Agreement may be evidenced by facsimile transmission. 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 14 

 In witness whereof, the Parties have caused this Agreement to be executed as of the Contract
Date first written below: 
  

									
	 Market Leader:
 Market Leader, Inc.
 a Washington Corporation
	 		 	 Imprev:

Imprev, Inc.
 a Washington
Corporation

			
	     /s/ Ian Morris
	 		 	     /s/ Renwick Congdon

	By:	 	Ian Morris	 		 	By:	 	Renwick Congdon
	Title:	 	CEO	 		 	Title:	 	President & CEO
					
	Date:	 	     02/16/2011
	 		 	Date:	 	     02/17/2011

			
	 Notice Address:
  

Market Leader, Inc.
 11332 NE 22nd Way

Kirkland, WA 98034
  
 Facsimile:
	 		 	 Notice Address:
  

Imprev, Inc.
 c/o Legal Department

PO Box 53346
 Bellevue, WA 98015-3346

 
 Facsimile: (425) 458-4801

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 15 

 EXHIBIT A 
 PROFESSIONAL SERVICES 
 Marketing Material Development 

Market Leader may design the Marketing Material, hire outside designers or contract with Imprev on a work-for-hire basis. Custom design work, or hiring
Imprev to make Derivatives of Marketing Material will incur an hourly fee per Table A.1. 
 Marketing Material Loading 

All Marketing Material, whether created by Imprev on a work-for-hire basis or provided by Market Leader, will have a one-time Marketing Material Loading
Fee to web and data enable them for use on the site. This fee covers engineering the design into the system, testing and categorization in the Marketing Material library. The fee schedule is shown in Table A.1. 

Table A.1 - Marketing Material Work-For-Hire and Marketing Material Loading Fee Schedule 

 

					
	Product	  	Hourly Fee	  	Loading Fee
	 Print – 8.5 x
11”
	  	$[*]	  	 $[*] (1-2
Pages)
 $[*] (up to 4 Pages)

	 Print – Postcards
	  	$[*]	  	$[*] per postcard 1-2 Page
	 Multimedia & HTML
	  	$[*]	  	Priced by Project

Professional Services Fee Schedule 

Table A.2 - Professional Services Fee Schedule 
  

					
	Service	  	Fee	  	Description
	 Technology Development
	  	$[*] / Hr	  	
•         Technology Development

•         New Features

•         Custom Configuration

•         Phrase Assistant Loading

•         Image Assistant Loading

•         Home Page Modification

	 Data Enable Design
	  	$[*] per hour	  	
•         $[*] per single page design

	 Content Writing
	  	$[*] / Hr	  	
•         Priced by Project

	 Graphic Design Work
	  	$[*] per hour	  	
•         Folder text

•         Logos

•         Images

•         Icons

•         Etc.

	 Marketing Material
Organization
	  	$[*] per hour	  	
•         Restructuring
folders

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 16 

					
	 	  	 	  	
•       Adding or modifying folder text

	 Logo
Loading
	  	$[*] per logo	  	
•       Bulk logo loading discounts available

	 New Product
	  	Priced by Project	  	 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 17 

 EXHIBIT B 
 SERVICE LEVEL AGREEMENT 
 Imprev will use commercially reasonable efforts to ensure the
Marketing Center is Available for End Users as set forth below; provided, however in order to provide a transition and ramp up period to facilitate Imprev and Market Leader rolling out the Marketing Center Services to End Users, for the first
[*] days following the Launch Date in the event Imprev provides service availability during business hours of at least [*] and during non-business hours of at least [*], Imprev shall be deemed not to be in breach of this SLA or
the Agreement. 
  

	1.	Service Availability 

  

	 	1.1.	Definitions 

Available – Marketing Center Services are available to End Users within the Service Response Time set forth herein.

 Business Hours – 6:00 AM to 6:00 PM PST, Monday through Friday, excluding US Holidays (New Years, Memorial Day,
Fourth of July, Labor Day, Thanksgiving, half-day Christmas Eve and Christmas Day). 
 Feature Request – A request
for change in the intended behavior of a computer system or application. 
 Imprev Equipment – Co-located hardware
equipment used by Imprev to provide Marketing Center Services including Web Servers, File Servers, Database Servers, Storage Devices, Routers, Switches, cabling and other network equipment. 

Incident – An Incident occurs when the Marketing Center Services are Unavailable. 

Incident Confirmation – Acknowledgement by voice or email from Imprev to Market Leader of an Incident Notice that was
triggered by Market Leader, or dispatch of Incident Notice by Imprev to Market Leader via email or voice. 
 Incident
Notice – Notification by Imprev to Market Leader or by Market Leader to Imprev that an Incident has occurred. 

Incident Resolution – Marketing Center Services are Available after an Incident. 

Incident Response Time – The time beginning at Incident Notice and ending at Incident Resolution. 

Non-Business Hours – 6:00 PM to 6:00 AM PST Monday through Thursday, 6:00 PM Friday to 6:00 AM Monday and the US Holidays
defined above. 
 Notification – Communication by Imprev to Market Leader through the Support Contact or by Market
Leader to Imprev via email at sitedown@imprev.com or by voice during Business Hours to 425-458-4800 x2. 
 Scheduled
Maintenance – Activity involved in maintaining the Marketing Center in good working order at a scheduled time. Tier 1 Scheduled Maintenance includes, but is not limited to, server hardware, network equipment, hardware drivers, and security
updates. Tier 1 Scheduled Maintenance must be conducted during non-business hours on not less than 24 hour prior notice to Market Leader and shall not occur for more than four (4) aggregate hours per calendar month. Tier 2

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 18 

 
Scheduled Maintenance applies to activity required to expand the Marketing Center’s capabilities such as relocating co-location facilities, replacing data storage
infrastructure (SAN, NAS, Cloud, etc.) and other large projects. Market Leader must be notified at least 30 days in advance of Tier 2 Scheduled Maintenance and will be involved in scheduling the period of time the Marketing Center will be
unavailable to end users due to such maintenance. Tier 2 Scheduled Maintenance shall not occur more than twenty-four (24) aggregate hours per quarter and no single maintenance event shall last more than six (6) aggregate hours. 

Service Period – A calendar month. 
 Service Response Time - The time interval beginning with the submission of a server request by an End User and ending when a response is served from an Imprev Web Server as measured by Imprev
Performance Measurement processes. 
 Software Defect – An error, flaw, mistake, failure or fault in a computer
program that prevents it from behaving as intended, for example, producing an incorrect result or error message. Software Defects are also known as “bugs”. 
 Support Contact – an employee or agent designated by Market Leader to Imprev for Notification purposes as set forth herein. 

Unavailable – Marketing Center Services shall be deemed to be unavailable if a request submitted to an Imprev server fails to
return a complete response in accordance with the definition of Available. 
 Urgent Maintenance - Actions or procedures
required beyond the reasonable control of Imprev (and which couldn’t have been avoided with commercially reasonable maintenance and diligence) to correct conditions that are likely to cause severe service degradation. Some degradation of
service may be experienced during this time frame. Examples include, security updates, Imprev Equipment failure (or imminent failure) requiring hard or soft reboots of Imprev Equipment. Imprev shall provide as prompt notice as reasonably possible to
Market Leader in the event of the need for Urgent Maintenance and the reasons for such maintenance. Urgent Maintenance shall not occur more than four (4) aggregate hours per calendar month. 

 

	1.2.	Service Standards 

Subject to Sections 1.3, Imprev will supply the service levels for Marketing Center Services Availability and maximum Service Response
Time outlined in Table 1: 
 Table 1 – Service Availability 

 

					
	  	  	Business Hours                
	 	Non-Business Hours       
         
	 Availability
	  	[*]                	 	[*]              
  
	 Maximum
Service Response Time (measured at the 90th
percentile)
	  	[*]              
  	 	[*]        
        

  

	1.3.	Conditions of Delivery 

The Marketing Center being Unavailable due to the following events is excluded from these guarantees: 

 

	 	1.3.1.	Internet Connectivity - End Users will have a broadband or equivalent high-speed connection to the Internet. This connection must have adequate available bandwidth,
measured in accordance with Paragraph 2.2, to support expedient traversal of HTTP and HTTPS Internet packets. End Users using a mobile device, dial up Internet or any other type of low speed access are not covered by this SLA.

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 19 

	 	1.3.2.	Circumstances beyond Imprev’s reasonable control (and which couldn’t have been avoided with commercially reasonable maintenance and diligence) or a force
majeure event, including but not limited to, acts of God, nature, act or omission of government or any regulatory body, agency or official, enactment of law, governmental regulation, war (declared or undeclared), insurrection, sabotage or terrorism,
armed conflict, embargo, fire, flood, strike or other labor disturbance, interruption of or delay in transportation, unavailability of or interruption or delay in telecommunications or third party services, virus attacks or hackers, failure of third
party software or services (including, without limitation, ecommerce software, payment gateways, chat, or statistics or free scripts) or inability to obtain raw materials, supplies, or power used in or equipment needed for provision of this Service
Level Agreement (this “SLA”). 

  

	 	1.3.3.	Scheduled Maintenance and Urgent Maintenance. 

  

	 	1.3.4.	Execution of a Market Leader requested platform modification that requires downtime. 

 

	 	1.3.5.	Downtime caused by action or inaction of Market Leader. 

  

	2.	Definition of Services 

  

	 	2.1.	Performance Measurement. Performance measurement is continuously conducted by Imprev using commercially standard monitoring facilities that measure Service
Response Time by emulating End User interaction with Marketing Center Services. This monitoring is conducted over the Internet from locations of Imprev’s choosing. Additional monitoring is performed by facilities co-located with Imprev’s
servers. 

  

	 	2.2.	Available Calculation. Imprev Service Availability will be calculated as the percentage of a particular month (based on 24-hour days for the number of days in
the subject month) that Marketing Center Services are available. 

  

	3.	Incident Management. 

  

	 	3.1.	Incident Confirmation. Upon receipt of an Incident Notice, Imprev will confirm the Incident with the Support Contact within the Incident Confirmation Time found
in Table 2 of this SLA that applies to the time period during which the Incident occurred. 

  

	 	3.2.	Incident Response Time. Imprev will use commercially reasonable efforts to resolve Incidents to achieve the Incident Response Time indicated in Table 2.

  

	 	3.3.	Incident Reporting. Incidents that are not resolved within the Incident Response Time in Table 2 will be reported via voice or email to the Support
Contact on or before the end of the Incident Response Time. The Support Contact will also be made aware of any known cause for the Incident and the expected resolution time. 

Table 2 – Incident Management 
  

					
	Incident Management	  	Business Hours           
     	 	Non-Business Hours       
         
	 Incident
Confirmation Time
	  	[*]         
       	 	[*]         
       
	 Incident Response Time
	  	[*]              
  	 	[*]              
  

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 20 

	4.	Responsibility of the Parties 

  

	 	4.1.	Market Leader Responsibilities. 

  

	 	4.1.1.	Support Contact Information. Market Leader will provide Imprev with the name, email address, Business Hour phone number, and Non-Business Hour phone number for a
Support Contact and, optionally, a backup contact. Market Leader will notify Imprev by email to support_2@imprev.com within 24 hours of any change of contact, whereupon Imprev will acknowledge this change within 24 hours of receipt. Imprev is under
no obligation to provide the communications described in this SLA if Market Leader fails to notify Imprev of changes to Support Contact as described in this section. 

 

	 	4.1.2.	Connectivity Issue Diagnosis. Market Leader will cooperate in good faith with Imprev in diagnosing possible connectivity issues with End Users who are
experiencing Marketing Center Services Unavailability. 

  

	5.	Disaster Recovery. Imprev operates one data center in a secured co-location facility in the greater Seattle area. In the event of a regional disaster, Imprev
will make all commercially reasonable efforts to restore Marketing Center Services as quickly as reasonably possible given the nature of the regional disaster. 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 21 

 EXHIBIT C 
 DRAFT STATEMENT OF WORK 
 The following information will be included in each executed SOW:

 This Statement of Work (“SOW”) between Market Leader, Inc. (“Market Leader”) and Imprev, Inc.
(“Imprev”) is entered into in connection with a Marketing Center Agreement between the parties dated                     
(“Agreement”). All terms used, but not defined, herein shall have the meanings set forth in the Agreement. 
 This SOW is
entered into on behalf of the Market Leader Client: 
 This SOW is entered into on behalf of the Market Leader Client: 

 

			
	Market Leader Client Name	  	 
	# Sales Associates	  	 
	Target Launch Date	  	 

  

	 	1.	Marketing Center Configuration 

 Define Configuration Elements 
  

	 	2.	Marketing Center Product Offering 

 Define Product Offering 
  

	 	3.	Obligations of Imprev 

Define Obligations 
  

	 	4.	Obligations of Market Leader 

 Define Obligations 
  

	 	5.	Marketing Material 

Define scope and creation times. 
  

	 	6.	Professional Services 

Define services included 
  

	 	7.	Fees 

 Define Fee
Structure and Pricing 
  

	 	8.	Term 

 Define Term

  

	 	9.	First Level Support 

Define First Level Support Contact 
  

	 	10.	Terms of Use 

 Attached as
Exhibit to SOW 

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 22 

 IN WITNESS WHEREOF, each party acknowledges that it has read and understood the terms of this SOW and agrees
to be bound by these terms. 
  

			
	Market Leader	 	Imprev
	  

Name
 Market Leader, Inc.
	 	  

Name of Client
 Imprev,
Inc.

	  

Signature
	 	  
 Signature

	  

Name and Title of Person Signing
	 	  
 Name and Title of Person Signing

	  

Signature Date
	 	  
 Signature Date

  
  

[*] Designates portions of this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission.

 23 

 STATEMENT OF WORK 
 This Statement of Work (“SOW”) between Market Leader, Inc. (“Market Leader”) and Imprev, Inc. (“Imprev”) is entered into as of the later of the two
signature dates below (“Effective Date”) in connection with a Master Service Agreement (“MSA”) between the parties dated February 17, 2011 All terms used, but not defined, herein shall have the meanings set
forth in the MSA. 
 This SOW is entered into on behalf of the Market Leader Client: 

 

			
	
Market Leader Client Name
	  	 Keller Williams, Inc. (“KW”)

	# Sales Associates	  	All Sales Associates located in the United
States or Canada (or in other countries, upon mutual written agreement of the parties), as may exist from time to time (at present, approximately, 80,000).
	Target Launch Date	  	As set forth in an Exhibit to this SOW, with the actual launch date
being the “Launch Date”

  

	1.	Marketing Center Product Offering. The Imprev Basic Package and the Imprev Basic Package A La Carte products and services are detailed in SOW Exhibit A
and shall be configured by Imprev for integration into Market Leader’s eEdge product in accordance with SOW Exhibit C. The Imprev Premium Package and the Imprev Realty Generator Package product and services are detailed in Exhibit A and
shall be configured by Imprev for integration into Market Leader’s Premium Product and Realty Generator Product, respectively, in accordance with SOW Exhibit C. The Imprev Basic Package, Imprev Basic Package A La Carte, Imprev Premium
Package and Imprev Realty Generator Package are individually and collectively referred to as the “Imprev Products for KW.” Market Leader’s Basic Product, Basic Product A La Carte, Premium Product and Realty Generator
Product into which the Imprev Products for KW will be integrated (the “Market Leader Integrated Products for KW”) are described on SOW Exhibit B. 

 

	2.	Obligations of Imprev 

  

	 	2.1.	Imprev Deliverables. Imprev shall deliver the Imprev Products for KW in accordance with SOW Exhibits A and C. 

 

	 	2.2.	Marketing Center Account Management. Imprev will provide an account manager for Market Leader, whose responsibilities are set forth on SOW Exhibit D.

  

	 	2.3.	Administration Tools. Imprev will provide Market Leader with a Marketing Center administration tool. The administration tools shall enable Market Leader to view
End User profiles and pull limited site metrics and provide access to customer billing information. 

  

	3.	Obligations of Market Leader 

  

	 	3.1.	Reporting. Market Leader shall supply Imprev, not less than quarterly, an official Keller Williams Sales Associate count and other necessary information for
determining amounts owed between the Parties. 

  

	 	3.2.	Marketing Center Promotion. Market Leader shall apply commercially reasonable effort and resources necessary to market and sell the Market Leader Integrated
Products for KW to the Keller Williams Sales Associates in the United States and Canada. 

  

	 	3.3.	Marks. Market Leader will request (but cannot assure) KW permission for Imprev to use KW’s name in lists of Imprev customers. 

 

	4.	Marketing Material. As part of the Imprev Products for KW, Imprev will provide the Marketing Material per SOW EXHIBIT A, comprised of both Imprev
Marketing Material and KW Marketing Material. Market Leader or KW may add its own custom Marketing Material to the Marketing Center subject to the terms set forth below. KW Marketing Material shall not be used on any other Imprev Marketing
Center, or in any Imprev project that is not related to the Imprev Products for KW, unless agreed to in writing by KW. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

1 

	 	4.1.	Marketing Material Scope. Working within the parameters of the Imprev Products for KW, KW or Market Leader shall be able to increase the selection of Marketing
Material in the Premium Product and per mutual approval between the Parties, to the Imprev Basic Package and Imprev Basic Package A La Carte, subject to the product types outlined in SOW EXHIBIT A. Market Leader is responsible for the
Professional Service Fees with respect to all additional Marketing Material as set forth in MSA Exhibit A. 

  

	5.	Professional Services. Any changes mutually agreed upon in writing by the parties to be made to the Imprev Products for KW after the initial configuration will
be subject to Professional Service Fees (MSA Section 7 and MSA Exhibit A), Professional Services are not subject to Monthly Revenue Share (section 6.2).In no case will Market Leader be billed for any Professional Services Fees without Market
Leader’s prior written agreement. 

  

	 	5.1.	Marketing Material Creation. Market Leader or KW may design the Marketing Material internally, hire outside designers, or hire Imprev on a work-for-hire basis
per MSA Exhibit A (meaning that, all Marketing Material created on a work for hire basis shall be owned by Market Leader and/or KW). Marketing Material created on a work-for-hire basis will be available in the KW library portion of the Imprev
Products for KW on an as-available, piece-by-piece basis. Other than work-for-hire Marketing Material, Market Leader and KW will allow Imprev at least three (3) weeks to make individual pieces of Marketing Material available in the Imprev
Products for KW. Market Leader understands that the development time is subject to Imprev’s then current design and promotion queue and Imprev will confirm promotion times upon Marketing Material submission. In no case will Market Leader
or KW provide more than 100 designs to be promoted at the same time, singularly or in aggregate, without prior written agreement. For purposes of this SOW, “at the same time” or “at any single time” means within the current KW
design and promotion queue. All Marketing Material submitted to Imprev will be in the format specified by Imprev. Any modifications to the Marketing Material after it has been submitted will be considered a new Marketing Material submission and
charged in accordance with MSA Exhibit A. 

  

	 	5.2.	Marketing Material Organization. Market Leader may request in writing that Imprev add new category folders to the KW Marketing Material library on the Marketing
Center, or that Imprev re-categorize the KW Marketing Material that appears in both new and existing category folders in its Marketing Material library. The Marketing Material organization fees are outlined in MSA Exhibit A. Market Leader
will allow up to five (5) business days for any such folder implementation and re-categorization. 

  

	 	5.3.	Marketing Material Loading. If Market Leader elects to add items of Marketing Material to the KW Marketing Center, Market Leader shall pay for the creation,
loading and testing of all additional items of Marketing Material to be included in the Marketing Center in accordance with the terms specified in MSA Exhibit A. 

 

	 	5.4.	Logo Loading. Market Leader may add additional logos or modify the existing logos in the logo library. The price to add a new logo or modify an existing logo is
outlined in MSA Exhibit A. Market Leader will allow up to five (5) business days for such logo loading or modification. 

  

	 	5.5.	Phrase Assistant Loading. Market Leader may request in writing to load additional phrases to the Phrase Assistant on the Marketing Center. Market Leader shall be
billed a Technology Development Fee, per MSA Exhibit A, for all related development work. 

  

	 	5.6.	Image Assistant Loading. Market Leader may request in writing to load additional images to the Image Library on the Marketing Center. Market Leader shall be
billed Technology Development Fee, per MSA Exhibit A, for all related development work. 

  

	6.	Fees & Revenue Sharing 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

2 

	 	6.1.	[*] 

  

	 	6.2.	Payment Calculations. In consideration for Imprev’s obligations under this SOW, from and after the Launch Date, Market Leader will pay Imprev a monthly fee
(prorated for any portion of a month) equal to the greater of (i) the Monthly Minimum, or (ii) the Monthly Revenue Share with respect to such calendar month. “Monthly Minimum” shall mean $[*].
“Monthly Revenue Share” shall mean the sum of (a) [*]% of the first $[*] of Revenue (as defined below) received by Market Leader during a calendar month, and (b) [*]% of any amount in excess of
$[*] of Revenue received by Market Leader during such calendar month. “Revenue” shall mean (x) all amounts received by Market Leader from Sales Associates (or any other person or entity) purchasing the Market Leader
Integrated Basic Product A La Carte and the Market Leader Integrated Premium Product, and (y) all amounts received by Market Leader that constitute Agreed Realty Generator Revenue (as defined below). “Agreed Realty Generator
Revenue” means with respect to each Market Leader Integrated Realty Generator Product purchased by Sales Associates, the lesser of (aa) $[*] for each Sales Associate purchasing such product, or (bb) $[*].

  

	 	6.2.1.	Payment Terms. Market Leader shall pay Imprev as specified in section 8.1 of the MSA. The Monthly Minimum shall be paid in accordance with section 8.1.3 of the
MSA and the Monthly Revenue Share exceeding the Monthly Minimum shall be paid in accordance with section 8.1.6 

  

	 	6.3.	Additional Payment. Market Leader will reimburse Imprev for the COG Amount (as defined below) within thirty (30) days after receipt of a calendar month
invoice from Imprev with respect thereto. “COG Amount” shall mean actual amounts paid by Imprev to third parties in connection with, and as contemplated by, the Imprev Products for KW for url purchases, posting virtual tours
on Realtor.com for Sales Associates who are required to pay for such service, and for other services mutually agreed upon by the parties. 

  

	 	6.4.	Email. Market leader will pay for emails sent through the Imprev Products for KW that are included in the Market Leader Integrated Products for KW exceeding
[*] per month at a rate of $[*] per email (i.e. $[*] per [*]). Payment shall be made per MSA section 8.1.6. 

  

	 	6.5.	Stored Value Account. Market Leader shall collect funds directly from KW Sales Associates that are applied to the individual End User’s account. Market
Leader shall pay to Imprev all Stored Value Account funds collected in the prior week, i.e. Sunday through Saturday, by the following Friday. Stored Value Account revenue is not subject to Revenue Sharing. 

 

	 	6.6.	Professional Services Fees. Market Leader may request from time to time to make enhancements and changes to the Marketing Center. The available changes,
enhancements and associated fees are outlined in Section 5, MSA section 7 and MSA Exhibit A. Collectively these fees are referred to as Professional Services Fees, (“Professional Services Fees”).

  

	7.	Initial and Renewal Term. This SOW commences on the Effective Date and continues until the third anniversary of the Launch Date (“Initial
Term”). After the Initial Term, this SOW will automatically renew for successive additional one (1) year periods (“Renewal Term”). Unless earlier terminated as set forth herein or in the MSA, this SOW may be
terminated effective as of the end of the Initial Term or any Renewal Term by either party by giving written notice of termination to the other Party not less six (6) calendar months prior thereto. The Initial Term and Renewal Term are referred
to collectively as the “Term.” 

  

	8.	First Level Support. KW shall provide first level technical support to all KW Sales Associates. First level technical support consists of resolving direct
questions of KW Sales Associates. Market Leader will provide second level technical support to all KW Sales Associates. When necessary, Market Leader will escalate issues to Imprev and Imprev will supply technical support directly to Market Leader
per MSA Section 6. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

3 

	9.	End User License Agreement. The End User Licensee Agreement is attached as SOW Exhibit E and may be modified from time to time by Market Leader, provided
such modifications may not materially diminish the rights and protections for Imprev set forth therein. 

 IN WITNESS WHEREOF,
each party acknowledges that it has read and understood the terms of this SOW and agrees to be bound by these terms. 
  

			
	Market Leader	 	Imprev
	 	 
	Market Leader, Inc.	 	Imprev, Inc.
	 Signature

 
 /s/  Ian Morris
	 	 Signature

 
 /s/  Renwick Congdon

	 Name and Title of Person Signing

 
 Ian Morris - CEO
	 	 Name and
Title of Person Signing
  
 Renwick Congdon – President &
CEO

	 Signature
Date
 02/17/2011
	 	 Signature Date

02/17/2011

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

4 

 SOW EXHIBIT A 
 IMPREV PRODUCTS FOR KW 
 eEdge (Basic Package) 

 

					
	 	 	 
	Marketing Materials	  	Market My Business	  	 Pre-listing presentation

 

•      Two (2) KW preferred template – 12 pages, English
language
  

•      US Residential, CA Residential

 

•      Unlimited downloading of print presentation materials.

 

•      Unlimited access to paperless presentation materials.

 

•      Creative to be provided by Market Leader

	  	  	  

Listing presentation
  

•      Six (6) KW preferred template – 22 pages, English
language
  

•         US Residential, CA Residential, US Commercial, CA
Commercial, US Luxury, CA Luxury
  

•      Unlimited downloading of print presentation materials.

 

•      Unlimited access to paperless presentation materials.

 

•      Creative to be provided by Market Leader

	  	  	  

Buyer consultation presentation
  

•      Four (4) KW preferred template – 22 pages, English
language
  

•         US Residential, CA Residential, US Commercial, CA
Commercial
  

•      Unlimited downloading of presentation materials.

 

•      Unlimited access to paperless presentation materials.

 

•      Creative to be provided by Market Leader

	  	  	  
 33 Touch, 8×8, 12 Direct Campaigns
  

•      Support for six (6) pre-defined 33 Touch campaigns

 

•         US Residential, CA Residential, US Commercial, CA
Commercial, US Luxury, CA Luxury
  

•      Support for eight (8) pre-defined 8×8 campaign

 

•         US Residential (Buyer & Seller), CA Residential
(Buyer & Seller), US Luxury (Buyer & Seller), CA Luxury (Buyer & Seller)
  

•      Support for six (6) pre-defined 12 Direct campaigns (direct
mail)
  

•         US Residential, CA Residential, US Commercial, CA
Commercial, US Luxury, CA Luxury
  

•         Campaigns are defined by KW Corporate. Certain text
and images can be configured to be editable by a KW Sales Associate.
  
 •         Campaign content can be updated no more than once per month by KW Corporate subject to Professional Service Fees (MSA Exhibit A).

 

•         Additional charges apply for direct mail and printing
of Marketing Material included in campaign
  
 •      Creative to be provided by Market Leader

	 	 	 
	 	  	 	  	 Social Media Campaign

 

•      One (1) Social Media Campaign

 

•         Campaign is defined by KW Corporate and is not
editable by a KW Sales Associate

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

A-1 

					
	 	 	 	  	
•        All contacts can be added to a pre-defined Social Media Campaign

	 	  	 Marketing
Library
  

•         Imprev to provide a “Marketing
Library” within the Marketing Center. The Marketing Library is a location within the Imprev system that hosts fixed content that can be downloaded by the end user, but is not customizable by the End User.

 

•         KW corporate will be able to add unlimited (subject
to Section 5.1 of SOW) static marketing content to this library including but not limited to: Word documents, PowerPoint presentations, fixed content PDF documents.
  

•      Content to be provided by Market Leader

	 	 	 
	 	 	    Market My Listings    	  	 Property flyers

 

•         Twenty (20) templates – one (1) or two (2) page
designs, English language
  

•         Select from multiple customizable templates, generate
preview, and access print-on demand service including Download PDF and professional print services from your choice of approved printers
  

•         Creative to be provided by Market Leader and/or
Imprev

	 	  	  

Open house flyers
  

•         Ten (10) templates– one (1) or two (2) page
designs, English language
  

•         Select from multiple templates, generate preview, and
access print-on demand service including Download PDF and professional print services from your choice of approved printers
  

•         Creative to be provided by Market Leader and/or
Imprev

	 	  	  
 Postcards: regular, jumbo & fold-over
  

•         Fifty (50) templates – English
language
  

•         Select from multiple templates, generate preview and
access print-on demand service including Download PDF and professional print services from your choice of approved printers
  

•         Creative to be provided by Market Leader and/or
Imprev

 Pre-defined Campaign Descriptions 

 

							
	Name	 	Timing	 	Date-Based/Time-Based1
	 	Content
	8×8	 	1 touch per week for 8 weeks	 	Time	 	Email; Personal notifications
	12 Direct	 	1 touch per month for 12 months	 	Date	 	Direct Mail
	33 Touch	 	Approx 3 touches per month for 12 months	 	Date	 	Phone scripts; Email; eNewsletters (email)
	Social Media	 	To be agreed to by Imprev and Market Leader	 	TBD	 	To be agreed to by Imprev and Market Leader

 

	1	 Date-based = Events are fired on specific dates to contacts of record on that date. Contacts added after an event has fired never receive the
event. Time-based = Events are fired at intervals based on the age of the contact (prospect). All contacts receive all events in sequential order. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

A-2 

 eEdge (Basic Package) – a la carte products 

 

			
	Product Description	 	Pricing
	 Deluxe Listing Package

•           Choose from five (5) Listing
Packages
 •           A listing package
contains a selection of Marketing Material that include, but are not limited to, flyer, postcard, brochure, virtual tour (or similar)
	 	  

$[*] per new listing

	 Single Property Website

•           Choose from three (3) Single
Property Website designs
 •           A
single property web site (to be agreed upon by ML and Imprev).
	 	  

$[*] per new listing

	 Virtual Tour Suite

•           A selection of ten (10) virtual tour
and multimedia designs to present a property on the web.
  
	 	  

$[*] per month

	 eMarketing
Suite (eCards & eNewsletters)

•           A selection of eCards and newsletters for
delivery on the web.
  
	 	  
 $[*] per month

	
•      
	 	 

 The parties may supplement or modify the foregoing list, or pricing, of eEdge ala carte items upon mutual written agreement (not to be unreasonably withheld). 

 

	***Market	Leader will be responsible for the monthly billing for eEdge ala carte products. Imprev can not collect monthly. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

A-3 

 Market Leader Premium (Premium Package) 

 

			
	          
      	  	 
	Marketing Materials    	  	  

Deluxe Listing Packages
  

•    Ten (10) Listing Packages (including the a la carte Listing Packages), English
language
  

•    Unlimited use of listing packages

	  	  

Single Property Websites
  

•    10 (10) designs (including the a la carteWeb Sites), English language

 
 •    Unlimited # of
single property websites hosted at one time
  
 •    Created by Imprev, Hosted by Market Leader

	  	  

Virtual Tour Suite
  

•    Twenty (20) designs, English language

 
 •    Unlimited use
& hosting of virtual tour templates

	  	  

eMarketing Suite
  

•    Seventy (70) designs

 
 •    Unlimited use
of eNewsletters & eCards

	  	  
 Campaigns
  
 •    Ability to create additional custom campaigns with email, notification or direct mail content
  

•    Access to additional 33 Touch, 8x8 and 12 Direct default campaigns, English
language
  

•    Creative to be provided by Market Leader

 
 •    Additional
campaigns may include print
  

•    KW will build a unique campaign to be offered exclusively in the Premium Offering
each quarter, per MSA Exhibit A

 The parties may supplement or modify the foregoing upon mutual written agreement (not to be
unreasonably withheld). 
 All pricing of Market Leader’s Premium Package that is a Market Leader Integrated Product for KW (“Premium
Integrated Product”) and Realty Generator Product that is a Market Leader Integrated Product for KW (“Realty Generator Integrated Product”) shall be determined in Market Leader’s sole discretion, except that any price decrease
below the Agreed Price (as defined below) shall require Imprev’s written consent (other than the Agreed Promotion (as defined below)). 

“Agreed Price” shall mean a decrease in price of the Premium Integrated Product or the Realty Generator Integrated Product, respectively, where
such decrease is intended to benefit sales of such product and (i) such decrease is not related to increased revenue from any other products or services sold by Market Leader to KW that are not included within the “Revenue”
definition, and (ii) does not result in a decrease greater than [*]% of the current price for such product over a 12 month period. For example, if the current price of the Premium Integrated Product is $[*] per month ($[*]
measured over a 12 month period), any decrease to the price that, measured over the entire 12 month period, would result in a number less than $[*] would not be an “Agreed Price” and would require Imprev’s consent. So, a
price decrease to $[*] per month for 12 months ($[*] measured over the 12 month period) would require Imprev’s consent, as would a price decrease to zero for four months, $[*] for 6 months and $[*] for two months (
$[*] measured over the 12 month period). 
 “Agreed Promotion” shall mean the promotion for the Premium Integrated Product,
offered between February 19, 2011 and December 31, 2011, where such product is provided as follows: no charge for the first three months, $[*] per month for each of the next seven months, and $[*] per month for the remaining
two months of the twelve month period. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

A-4 

 Contacts 
 KW Sales Associates may add up to [*] contacts to their address book. Prior to any KW Sales Associate adding more than [*] contacts to their address book the Sales Associate will need to
execute an agreement with Imprev. 
 Email 
 Imprev will control the footer of the email including: sender identification; unsubscribe links and information; forward, subscribe and follow options; and Imprev branding. 

BULK PRINT INTEGRATION FOR ALL IMPREV PRODUCTS FOR KW: 
 At Launch Date, approved print vendors are [*]. After the Launch Date, additional print vendors may be added or current or additional print vendors may be removed upon mutual written agreement of
the parties (not to be unreasonably withheld). Imprev reserves all rights to determine placement of printers in the Marketing Center. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

A-5 

 SOW EXHIBIT B 
 MARKET LEADER PRODUCT COMMITMENTS 
 Market Leader’s eEdge product, Premium Product and
Realty Generator Product that will be integrated with the Imprev Products for KW and delivered to KW as Market Leader Integrated Products for KW as generally described below: 
 eEdge (Basic Package) 
  

			
	CRM, Websites, Lead Generation & Management    	  	Seamless integration with Market My Business & Market My Listings
tools
	  	  

Easy Email Manager
  

•    Integrated email inbox enabling every KW Sales Associate to send & receive
email

	  	  

Contact Manager
  

•    Import & export contacts

	  	  

Task Manager
  

•    Add personal or contact-related tasks

 
 •    System
generated tasks based on contact behavior

	  	  

Calendar
  

•    Easy to use daily, weekly & monthly calendar

	  	  

Social Media Manager
  

•    Post listings to Facebook via Design Center

 
 •    Post listings
to Twitter via Design Center
  

•    Post listings to LinkedIn via Design Center

	  	  

Personalized Website for Every KW Associate
  

•    Website with “Lite IDX” Search Capability and Features if agent opts-in
to use “Lite IDX”
  

•    Integrated with MLS IDX feed (or KWLS feed where MLS IDX is not
available)

	  	  

Consumer Listing Alerts
  

•    Integrated with MLS IDX feed (or KWLS feed where MLS IDX is not
available)

	  	  
 Seller Marketing Report
  
 •    Weekly automated marketing report provided to seller

 SINGLE SIGN-ON FROM myKW.com 
 The CRM system will support single sign-on from the myKW.com
website. From myKW.com the Sales Associate will be able to login directly into different locations within the CRM system. 
 LEAD INSERT
INTEGRATION: 
 The CRM system will support lead insert from KW (e.g. www.kw.com) and remote sources. 

TRANSACTION MANAGEMENT INTEGRATION: 
 The
CRM system will be integrated with DotLoop (KW transaction management vendor). 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

B-1 

 SUPPORT FOR KW BRANDING IN CRM UI: 
 So that the CRM system can more closely match KW branding guidelines, ML will make design changes to the CRM system. These changes include: 

 

	 	•	 	 Inclusion of header provided by KW 

  

	 	•	 	 Update to hyperlink text to change color and include an underline 

 

	 	•	 	 Update of tab color and style plus button color 

 Market Leader Premium (Premium Package) 
  

			
	CRM, Websites, Lead Generation & Management    	  	  

Personalized Website for Every KW Sales Associate
  

•    Website with “Full IDX” Search Capability and Features

 
 •    Integrated
with MLS IDX feed (or KWLS where MLS IDX is not available)
  
 •    Content can be personalized by every KW Sales Associate
  

•    Selection of customizable website designs

 
 •    Search by Map
& Market Trend data included on website
  
 •    

	  	  

Consumer Listing Alerts
  

•    Integrated with MLS IDX feed (or KWLS where MLS IDX is not
available)

	  	  

Full CRM with Prospect Reporting
  

•    Reporting on prospects’ last activity, homes viewed & saved, average
price
  

•    Identification of inactive prospects when they become newly
active.

	  	  
 Comprehensive Mobile Solutions
  
 •    Mobile access to CRM
  

•    Mobile enabled version of website

	  	  
 Advanced Lead Generation Tools
  
 •    Craigslist posting
  

•    Search widgets to drive traffic from other sites

 
 •    Featured
Partner program to enable affiliates of KW Sales Associates to participate on associate sites
  

•    RSS feed for prospect data

Market Leader Realty Generator Product 

Market Leader’s RealtyGenerator product is a multi-user product, intended for use by KW Teams. Individual agents that are members of KW Teams that
use the RealtyGenerator product will have access to the Market Leader Premium product. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

B-2 

 SOW EXHIBIT C 
 MARKETING CENTER CONFIGURATION 
 1. The Marketing Center configuration elements to be
completed by February 19, 2011 are: 
 Marketing Material 

KW Design Gallery Folder Naming. Marketing Materials are presented through category folders. Market Leader may define category
names and the accompanying Marketing Materials in the KW Design Gallery, as well as assigning access to specific categories to certain users and groups as defined in SOW Exhibit A. Market Leader may also define the landing page content associated
with each category folder. Marketing Materials can be listed in more than one category, and categories can contain subcategories. 
 Display
Order 
 Designs – Market Leader may specify the display order for individual Marketing Materials within a
specific folder. Options include ascending and descending for design creation date, design last modified date, design type, and design filename. The default design order is ascending alpha-numeric. 

Folder - Market Leader may specify the display order for individual Marketing Material folders. The default folder order is
ascending alpha-numeric. 
 Data Exchange. Exchange property/listing data using the Imprev V.10 specification, which
allows End Users to push listing data into certain specially configured Marketing Materials, “Data Enabled Designs”. 
 Marketing Library. Market Leader will provide fixed content for the Marketing Library per the terms of SOW Section 5.1 There will be no charge to load these items. 

Marketing Center Branding 

KW Branded Look. Imprev to include KW provided header. Imprev will also update colors of tab menu, navigation elements, &
headers to meet KW branding standards. 
 Home Page Modification. Imprev shall at all times control the home page of the
Marketing Center. Market Leader may submit requested changes three weeks in advance of requested production date that Imprev may incorporate. 
 Logo Library. Market Leader may provide KW logos accessible by End Users through their account profile. Market Leader may restrict the End User to only these logos or allow End Users to load their
own logo. Imprev will include up to ten (10) initial logos. Additional logos may be charged a Professional Services Fee. 

Stock Content. 
 Photo Library - Market Leader may add its own stock images to be used by End Users through Image AssistantTM. Imprev will load up to 200 stock photos provided by Market Leader. Additional stock
images may be added per the Professional Services Fee. 
 Ad Copy and Articles – Market Leader may add its own stock
phrases and articles to be used by End Users through Phrase AssistantTM. Imprev will load up to 200 stock phrases provided by Market Leader. Additional stock phrases and articles may be added per the Professional Services Fee. 

Audio – Market Leader may add its own stock audio to be used by End Users when audio is variable. Audio must be submitted as
MP3 files, including the track name it will appear in the audio gallery. The current limit for the Audio Gallery is 30 tracks. Additional stock phrases and articles may be added per the Professional Services Fee. 

User Experience 

Single Sign On. Creating and implementing the data passing methodology for single sign on using a standard agreed to between ML and
Imprev. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

C-1 

 Reference Codes. Imprev will create five (5) reference codes. Reference Codes
identify Marketing Material library access, logo libraries and other features. 
 Language Support. The Marketing Center
user interface is provided in US English. At its expense, Market Leader can add additional languages for the user interface as required. The Marketing Center supports the Western European character set (Latin 1). Market Leader shall be billed a
Technology Development Fee for all related development if Imprev assists in modifying the user interface to a non US English language. 
 Integration between ML & Imprev. 
  

	 	•	 	 Imprev to support links within ML that drive a user to certain specific locations within Imprev and send End User & listing information to be
used in Data Enabled Designs. 

  

	 	•	 	 Imprev to support accepting an End User’s contact database from ML. Contact databases over [*] will be handled as follows: Imprev monitors
or gets an admin notice that an End User’s contact list is over [*], Imprev permits End User upload, Imprev emails or otherwise calls out to End User (in its capacity as ML representative) the necessity to sign separate email terms and
simultaneously notifies ML customer support, Imprev sends out and collects a signed email term agreement (with the form to be mutually agreed by the parties, but to be along the lines of Imprev’s standard terms but provided under ML’s
name), Imprev emails ML customer support so that a record of the signed terms can be made. 

  

	 	•	 	 Imprev to support a ‘Back’ link that sends an End User from Imprev system back to ML system. 

 

	 	•	 	 Imprev to support a ‘Concerted Logout’ method that ensures when an End User logs out from one system, she is logged out of all systems.
(available post-launch) 

  

	 	•	 	 Imprev to send event information back to ML in order for ML to create history records for emails. After launch, event information for USPS mails sent
through the Campaign Management System (CMS) to contacts will be added. 

 Account Configuration. Imprev
will make configuration changes such as not metering email, hiding the address book, and making certain elements of the End User profile read-only. 
 Campaign Offering. In addition to creating and loading campaigns, until print direct mail is supported, Imprev will not display stored value account information for campaigns. Imprev will also
determine a method to handle in-progress campaigns when an End User downgrades from Market Leader Premium to eEdge Basic. 

Terms & Conditions. Terms and Conditions are set forth as Exhibit E to this SOW. Imprev will also disable feature that
requires new users to accept terms on the Marketing Center. 
 Upsell Messaging. Imprev to support upsell messaging within
UI to encourage End Users to purchase Market Leader Professional Edition. Messaging to appear on landing pages and when End User clicks on certain features (e.g. Create new campaign button, folder text, etc). 

Modification to Imprev Billing. Imprev to support a unique ML merchant account to collect fees for eEdge Ala Carte items &
stored value purchases on the Marketing Center. 
 2. The Marketing Center configuration elements to be completed by June 30, 2011 are:

 User Experience 
 Implementation of ML Billing. In Phase 1, eEdge a la carte items & stored value purchases (for Campaigns) will be billed via the Imprev system and deposited into a ML merchant
account. In Phase 2, Imprev and Market Leader will work together to update all billing to go through the ML billing system, with the exact release date to be mutually agreed by the parties acting in good faith. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

C-2 

 Paperless Presentations. Imprev will offer a paperless presentation product type to
allow an End User to make a client presentation using a laptop or mobile device. Market Leader to provide creative. 

Integration of Prospect Campaign Data in ML. Imprev and ML will work to integrate campaign data into the ML CRM system so that
an End User, from within the CRM system, can view which campaigns a prospect is currently on and make updates to campaign membership. In addition, Imprev and ML will work to allow for personal notification data to display as End User reminders
in the CRM system. 
 Single Property Website. Imprev and ML will work together to create a single property website
solution. 
 Merge of Prospect Name Into Email Templates. Imprev will support merging prospect name into specialized email
Marketing Material to support personalized salutations. 
 Additional Prospect Data Integration. Imprev and ML will
work together to find a mutually agreeable solution to share prospect email opt-out (unsubscribe) data.
 Ability for End User
to Customize Font. If KW continues to request the enhancement, Imprev will support the ability for an End User to update font style and color used in specially designed Marketing Materials. This feature, if required, may not be available by
June 30, 2011. 
 3. Schedule for Content Release: As set forth below, “Launch” means February 19, 2011 and
“Post-launch” means the date of release of the content after provided by Market Leader to Imprev and released by Imprev per Section 5.1 of the SOW. 
 Pre-listing presentations 
 Launch – 

Residential US 

Residential Canada 
 Listing Presentation 
 Launch – 

Residential US 

Residential Canada 
 Post-launch – 
 Commercial US 

Commercial Canada 
 Luxury US 
 Luxury Canada 

Buyer Consultation Presentations 
 Launch- 
 Residential US 

Residential Canada 
 Post-launch 
 Commercial US 

Commercial Canada 
 33 Touch 
 Launch – 

Residential US 

Residential Canada 
 Post-launch – 
 Commercial US 

Commercial Canada 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

C-3 

 Luxury US 
 Luxury Canada 
 8 × 8 

Launch – 

Residential Buyer US 
 Residential Buyer Canada 
 Residential Seller US 

Residential Seller Canada 
 Post-launch – 
 Luxury Buyer US 

Luxury Buyer Canada 
 Luxury Seller US 
 Luxury Seller Canada 

12 Direct 

Launch – 

Residential US 

Residential Canada 
 Post-launch – 
 Commercial US 

Commercial Canada 
 Luxury US 
 Luxury Canada 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

C-4 

 EXHIBIT D 
 MARKETING CENTER ACCOUNT MANAGEMENT 
 Imprev will provide an account manager for Market
Leader. The account manager is responsible for the overall Marketing Center implementation. 
 Pre-launch responsibilities include:

  

	 	•	 	 Marketing Center Launch 

  

	 	•	 	 Communication the Market Leader resources required for launch. 

 

	 	•	 	 Coordinating Imprev engineering resources for the creation, testing, and launching of the Marketing Center. 

 

	 	•	 	 Coordinate Market Leader user acceptance testing and approval of the Marketing Center. 

 

	 	•	 	 Marketing Materials 

  

	 	•	 	 Coordinating Imprev design department for the design, testing, and launching of new Marketing Center Marketing Material pieces.

  

	 	•	 	 Interface with Market Leader concerning review and approval of new Marketing Materials. 

 

	 	•	 	 Training & Rollout 

  

	 	•	 	 Coordination of training for Market Leader personnel. 

 Post-launch responsibilities include: 
  

	 	•	 	 Account Management 

  

	 	•	 	 Single point of contact client liaison. 

  

	 	•	 	 Annual account reviews, or more frequently as requested. 

 

	 	•	 	 Weekly conference calls (or as otherwise agreed). 

  

	 	•	 	 Support and Maintenance 

  

	 	•	 	 Oversight of second level support provided by Imprev including means to escalate support issues to management. 

 

	 	•	 	 High priority communication with Market Leader related to urgent and scheduled maintenance, incident management, new releases, etc.

  

	 	•	 	 Access to weekly online Imprev product training. 

  

	 	•	 	 Ongoing training for Market Leader staff as the Marketing Center is upgraded, expanded, and enhanced. 

 

	 	•	 	 Marketing Materials and New Products 

  

	 	•	 	 Implementation of process for Market Leader to submit new Marketing Materials to be added to the Marketing Center. 

 

	 	•	 	 Communication with Market Leader regarding future plans for the Marketing Center, including upgrades, new products, and enhanced features.

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

D-1 

 EXHIBIT E 
 TERMS OF USE 
 THIS PRODUCT AGREEMENT (“AGREEMENT”) IS A LEGAL AGREEMENT BETWEEN
EITHER A KELLER WILLIAMS REALTY, INC. MARKET CENTER LOCATED IN THE UNITED STATES OR CANADA OR A REAL ESTATE AGENT INDEPENDENT CONTRACTOR OF A KELLER WILLIAMS REALTY, INC. FRANCHISEE OR AFFILIATE LOCATED IN THE UNITED STATES OR CANADA
(“CLIENT”) SUBSCRIBING FOR USE OF THE MARKET LEADER PRODUCT PROVIDED BY MARKET LEADER, LLC. (“MARKET LEADER”). PLEASE READ THIS AGREEMENT CAREFULLY BEFORE AGREEING TO THESE TERMS. BY AGREEING TO THESE TERMS OR USING THE MARKET
LEADER PRODUCT, WHICHEVER OCCURS EARLIER, CLIENT IS AGREEING TO BE BOUND BY THE TERMS OF THIS AGREEMENT. 
  

	1.	Subscription to Market Leader Product.  

Client hereby agrees to license the Market Leader real estate sales prospect cultivation and management tools (the “System”). Client hereby also
agrees to purchase additional products, if any, on the terms and for the fee described on the web form submitted in conjunction with Client’s acceptance of this Agreement (the “Web Form”)—such products may include real estate
advertising services, the products described in Section 17 and other ala carte or other products offered by Market Leader from time to time (individually and collectively, the “Additional Products”). The System and the Additional
Products may be referred to herein collectively as the “Product.” Market Leader warrants that it will provide the Product specified in this Agreement with reasonable diligence in a professional and workmanlike manner, consistent with
generally accepted standards in the information systems industry. Subject to the foregoing, Market Leader may add to, change or terminate any component of the Product at any time. 

 

	2.	Grant of License. 

 During the Term,
Market Leader grants Client a non-exclusive, non-transferable, non-sublicensable license to use, and, in the case of Additional Products that permit additional Users (as set forth in Section 17), to allow such Users to use, the Additional
Products, on the terms set forth in this Agreement. 
  

	3.	License Restrictions. 

 Client and any
Users shall not (and shall not allow any third party to) (i) decompile, disassemble, or otherwise reverse engineer or attempt to reconstruct or discover any source code, underlying ideas, algorithms, file formats or programming or
interoperability interfaces of the Product, by any means whatsoever, (ii) remove any product identification, copyright or other notices from the Product, (iii) sell, lease, lend, assign, sublicense, grant access or otherwise transfer or
disclose the Product in whole or in part, to any third party, (iv) use the Product for timesharing, service bureau or hosting purposes or otherwise use, resell, sublicense, distribute or transfer or allow others to use the Product to or for the
benefit of third parties, (v) modify or incorporate into or with other software or create a derivative work of any part of the Product, (vi) use the output or other information generated by the Product for any

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

E-1 

 
purpose other than as contemplated by this Agreement, or (vii) attempt to circumvent or otherwise interfere with the intended operation of the Product. Market Leader retains all title to,
and, except as expressly licensed herein, all rights to the Product, all copies, derivatives and improvements thereof and all related documentation and materials. The url and/or domain name for the website used by Client in connection with this
Agreement (“Client’s ML Site”) may be provided by Client, or at Client’s request, may be provided by Market Leader. If provided by Market Leader, Market Leader will retain ownership of such url and/or domain name, and if provided
by Client, Client will retain ownership of such url and/or domain name. Client’s and any Users’ use of Client’s ML Site and any data collected from Client’s ML Site shall conform in all material respects with the Terms of Use
(“TOU”) and Privacy Policy (“PP”) presented to end users on Client’s ML Site. Market Leader shall have sole discretion with respect to the content and manner of displaying the TOU and PP on Client’s ML Site and may
modify the TOU or PP upon written notice to Client. The current version of the TOU and PP, and any updates thereto, may be reviewed upon request to Market Leader. 
  

	4.	Term of Agreement. 

 The “Term”
of this Agreement shall be month to month until terminated in accordance with Section 9 except that with respect to Additional Products, the “Initial Term” shall mean (i) the number of full calendar months in the term as
specified in the Web Form with respect to such Additional Product beginning on the date on which Market Leader notifies Client that the Additional Product is ready for Client’s use (“Use Date”), plus (ii) an additional prorated
portion of a calendar month if the Use Date occurs prior to the first day of a calendar month. Upon expiration of the Initial Term, this Agreement will automatically renew on a month-to-month basis with respect to such Additional Product until
terminated by Client in accordance with Section 9.3 or by Market Leader by delivery of written notice to Client at least thirty days prior to the date of such termination. Except as specified in Section 9.1 below, Client may not terminate
an Additional Product prior to the expiration of its Initial Term. Following expiration of the Initial Term, Market Leader may increase the fees payable by Client under this Agreement, upon not less than 30-days’ written notice. 

 

	5.	Fees and Payment. 

 All payments by Client
to Market Leader under this Agreement shall be non-refundable, and made via automatic payment from either Client’s bank account or credit card. Client shall undertake any additional actions reasonably requested by Market Leader to implement the
foregoing automated fee payment process. Any amounts past due from Client under this Agreement shall accrue interest at a rate which is the lesser of two percent (2%) per month or, if less, the maximum rate allowable by law. 

 

	6.	Client’s ML Site. 

 Client shall
promptly provide all information and materials reasonably requested by Market Leader to implement Client’s ML Site. Market Leader shall have sole discretion with respect to the content and layout of Client’s ML Site. Banner ads, pop-up ads
and all other forms of advertising of any nature whatsoever shall be prohibited on Client’s ML Site. Client hereby grants Market Leader a royalty-free, limited, non-exclusive right, authorization, and license to use the name, logos, trademarks,
copyrights and related intellectual property of Client, its Users, or its licensors, solely as necessary to fulfill the purposes contemplated in this Agreement. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

E-2 

	7.	Confidential Information.  

 Market Leader
and Client (and its Users) shall each retain in confidence all information received from the other party pursuant to or in connection with this Agreement that the disclosing party identifies as being proprietary and/or confidential or that, by the
nature of the circumstances surrounding the disclosure, ought in good faith to be treated as proprietary and/or confidential (“Confidential Information”), and will make no use of such Confidential Information except as necessary to fulfill
their respective obligations under the terms and during the term of this Agreement. Each party shall treat the terms and conditions of this Agreement as confidential; however, either party may disclose such information in confidence to its immediate
legal and financial consultants as required in the ordinary course of that party’s business. Notwithstanding the foregoing, the restrictions set forth above will not apply to (i) information previously known to the receiving party without
reference to the disclosing party’s Confidential Information, (ii) information which is or becomes publicly known through no wrongful act of the receiving party, (iii) information that is independently developed by either of the
parties, or (iv) information required to be disclosed pursuant to applicable law. With Client’s prior approval, Market Leader may use Client’s name and brokerage affiliation in its marketing and training materials. 

 

	8.	Client’s Representations and Indemnification.  

 Client represents and warrants that currently and throughout the Term (i) Client and any Users are fully authorized to publish, and authorize Market Leader to publish without the necessity of
obtaining any further permissions from or payments to any third party, all of the materials provided by Client in connection with the Product, including without limitation, MLS listings, text, logos, photos and other graphics, (ii) Client and
any Users are in compliance with all applicable laws and regulations with respect to its activities related to this Agreement including, without limitation, laws relating to the sending of email, (iii) Client and any Users will honor any
“opt out” requests received from any sales prospects who are identified through the activities contemplated in this Agreement, and (iv) unless otherwise permitted by this Agreement, Client is and will remain a real estate agent or
broker (as applicable) in good standing in the location in which such agent or broker provides real estate services. Client shall indemnify, defend and hold harmless Market Leader and its officers, employees, agents and affiliates from and against
all losses, expenses, liabilities, damages and costs including, without limitation, reasonable attorneys’ fees (collectively “Costs”), to the extent that such Costs are attributable to any breach by Client or any User, employee,
independent contractor, or affiliate thereof, of any representations, warranties or other obligations set forth in this Agreement. 
  

	9.	Termination. 

 9.1.
Termination for Breach. In the event of a material breach of this Agreement by either party, the non-breaching party may terminate this Agreement by giving the breaching party written notice specifying the nature of the breach in reasonable
detail and the non-breaching party’s intention 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

E-3 

 
to terminate (a “Termination Notice”). If the breach has not been cured within the period ending thirty (30) days following delivery of the Termination Notice, then this Agreement
shall automatically terminate. Notwithstanding the foregoing, if Client is in breach of any material provision of this Agreement, including the license restrictions of Section 3, the payment terms of Section 5, the confidentiality
restrictions of Section 7 or the warranties as specified in Section 8, then Market Leader may immediately suspend or terminate Client’s use of all or any portion of the Product. Any such suspension shall not relieve Client of any of
its obligations under this Agreement or entitle Client to any refund of payments previously made. 
 9.2 Termination by
Market Leader. Market Leader may terminate this Agreement upon written notice to Client if the underlying agreement between Market Leader and Keller Williams Realty, Inc. pursuant to which this Market Leader Product is being provided, terminates
for any reason. This Agreement shall automatically terminate if Client ceases to be a Keller Williams Realty, Inc. Market center located in the United States or Canada or a real estate agent independent contractor of a Keller Williams Realty, Inc.
franchisee or affiliate located in the United States or Canada. 
 9.3 Client Termination Procedure. If termination of an
Additional Product is permitted by this Agreement, Client may terminate by giving notice on or before the 25th day of the then current month (in the manner set forth below or as modified in written notice from Market Leader), and signing and
returning the cancellation confirmation provided by Market Leader on or before the 25th day of the then current month, in which case termination will become effective on the last day of the current calendar month. To terminate Additional Products,
Client must provide termination notice by email to agentcare@marketleader.com or by telephone to 1-866-224-9425. 
 9.4
Effect of Termination. Upon termination of this Agreement, Client shall discontinue use of the Product, provided that Market Leader agrees to provide Client a period of thirty (30) days to remove or export data previously provided by
Client that Client has stored on the Product, and removal or export of such data during such thirty day period shall not be deemed “use” of the Product. Notwithstanding the foregoing, termination of this Agreement by Market Leader shall
not limit Client’s obligation to pay all of the applicable fees, nor restrict Market Leader from pursuing any other remedies available to it, including injunctive relief. Sections 3, 5, 7, 8, 9, 11, 12, 14, 15 and 16 shall survive termination
of this Agreement, along with any other provisions that are intended by their terms to survive. 
  

	10.	Application of Advertising Fees. 

“Advertising Services” consists of advertising to be purchased by Market Leader for the purpose of generating visitor traffic to the website.
Market Leader shall use its reasonable commercial judgment with regard to the application of any amounts paid by Client with respect to the Advertising Services under this Agreement (“Advertising Fees”), with the goal of driving visitors
to Client’s ML Site. Notwithstanding the foregoing, Market Leader shall have sole discretion with respect to the application of all Advertising Fees and may, without limitation, utilize any or all of the following methods, and retain a portion
of the Advertising Fees as payment for such services: (i) contract with third-parties to place 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

E-4 

 
advertisements on Client’s behalf, (ii) purchase web traffic from third-parties, which traffic will be directed to Client’s ML Site, (iii) contract with Market Leader or its
affiliates to place advertisements on Client’s behalf, and/or (iv) redirect visitors from any web site owned by Market Leader to Client’s ML Site. 
  

	11.	Limitation of Liability.  

 THE AGGREGATE
LIABILITY OF MARKET LEADER, ITS SUPPLIERS, AND THEIR RESPECTIVE AFFILIATES UNDER THIS AGREEMENT SHALL BE LIMITED TO THE AMOUNT PAID BY CLIENT WITH RESPECT TO THE PRODUCT DURING THE TWELVE MONTH PERIOD IMMEDIATELY PRECEDING THE DATE THE CLAIM GIVING
RISE TO SUCH LIABILITY WAS FIRST ASSERTED. EXCEPT WITH RESPECT TO (i) ANY WILLFUL OR DELIBERATE INFRINGEMENT OR MISAPPROPRIATION BY CLIENT OF ANY OF MARKET LEADER’S OR ITS SUPPLIERS’ INTELLECTUAL PROPERTY OR CONFIDENTIALITY RIGHTS,
AND (ii) CLIENT’S INDEMNIFICATION OBLIGATIONS UNDER THIS AGREEMENT, TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY SHALL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, RELIANCE OR PUNITIVE DAMAGES OR LOST OR IMPUTED
PROFITS OR ROYALTIES, LOST DATA OR COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, WHETHER FOR BREACH OF CONTRACT, WARRANTY, TORT, STATUTORY REMEDY OR ANY OBLIGATION ARISING THEREFROM OR OTHERWISE AND IRRESPECTIVE OF WHETHER EITHER PARTY HAS
ADVISED OR BEEN ADVISED OF THE POSSIBILITY OF ANY SUCH LOSS OR DAMAGE. CLIENT HEREBY WAIVES ANY CLAIM THAT THESE EXCLUSIONS DEPRIVE IT OF AN ADEQUATE REMEDY. 
  

	12.	Disclaimer. 

 CLIENT ACKNOWLEDGES THAT
(i) MARKET LEADER CANNOT GUARANTEE RESULTS GENERATED THROUGH THE PRODUCT, OR THAT THE PRODUCT WILL BE CONTINUOUSLY AVAILABLE FOR USE WITHOUT TEMPORARY INTERRUPTION, AND (ii) EXCEPT WITH RESPECT TO THE WARRANTY SET FORTH IN SECTION 1, THE
PRODUCT IS PROVIDED “AS-IS” WITHOUT ANY REPRESENTION, WARRANTY OR CONDITION OF ANY KIND, AND MARKET LEADER HEREBY DISCLAIMS ALL WARRANTIES WHETHER EXPRESS OR IMPLIED, ARISING BY LAW OR OTHERWISE WITH RESPECT TO THE PRODUCT, INCLUDING, BUT
NOT LIMITED TO, ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, IMPLIED WARRANTY ARISING FROM COURSE OF PERFORMANCE, COURSE OF DEALING, OR USAGE OF TRADE, WARRANTY OF TITLE; OR STATUTORY REMEDY. 

 

	13.	Assignment and Contractors. 

 Client may
not assign any of its rights or obligations under this Agreement without Market Leader’s prior written consent. Subject to the foregoing, the provisions of this Agreement shall be binding on and inure to the benefit not only of the parties
hereto but also to their successors and assigns. Market Leader shall be free to perform all or any part of this Agreement through one or more subcontractors. Each of Market Leader’s suppliers in connection with the Product, including without
limitation, Imprev, Inc., is an intended third party beneficiary of this Agreement. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

E-5 

	14.	Governing Law, Venue and Attorneys’ Fees.  

 This Agreement shall be governed by and interpreted in accordance with the laws of The State of Washington. In the event of any controversy or claim arising out of or relating to this Agreement, or the
breach or interpretation thereof, the parties agree to submit to the exclusive jurisdiction of and venue in the Superior Court of King County, Washington, or the Federal District Court for the Western District of Washington and appellate courts
therefrom. Each party hereby waives all defenses of lack of personal jurisdiction and forum nonconveniens in connection with any action brought in the foregoing courts. The prevailing party in any action or proceeding (including for collection)
under this Agreement shall be entitled to recover from the non-prevailing party, in addition to all other relief, its reasonable attorneys’ and other experts’ fees and expenses incurred with respect to such action or proceeding.

  

	15.	Severability, Force Majeure, Entire Agreement, Amendment. 

 If one or more of the provisions of this Agreement is held to be invalid, illegal or unenforceable in any respect by a court of competent jurisdiction, then the validity, legality and enforceability of
the remaining provisions of this Agreement shall be unaffected. Neither party shall be deemed in default or otherwise liable for any delay in or failure of its performance under this Agreement (other than payment obligations) by reason of any act of
God, fire, natural disaster, accident, act of government, shortage of materials or supplies, failure of transportation or communication or of suppliers of goods or services, or any other cause to the extent it is beyond the reasonable control of
such party. 
 This Agreement constitutes the entire agreement and understanding between the parties with respect to the subject matter hereof
and supersedes all prior or contemporaneous written, electronic or oral communications, representations, agreements or understandings between the parties with respect thereto. This Agreement may not be amended or waived, except pursuant to a written
document executed by the parties. Any terms or conditions appearing on the face or reverse side of any purchase order, acknowledgment, or confirmation that are different from or in addition to those set forth in this Agreement shall not be binding
on the parties, even if signed and returned. 
  

	16.	Miscellaneous. 

 Client has reviewed,
understood and accepted the terms and conditions set forth in this Agreement and has either consulted with legal counsel prior to executing this Agreement or has knowingly forgone its right to consult with legal counsel prior to such execution. The
provisions of this Agreement shall not be construed against either party by virtue of their authorship. It is the express wish of the parties that this agreement and all related documents be drawn up in English. C’est la volonté expresse
des parties que la présente convention ainsi que les documents qui s’y rattachent soient rédigés en anglais. 
  

	17.	Fees and Terms Applicable to Specific Market Leader Products. 

 eEdge Product. If the applicable Market Leader Product under this Agreement is the eEdge Product, there shall be no fee due from Client for the System. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

E-6 

 Market Leader Professional Edition. If the applicable Market Leader Product under this Agreement is
the Market Leader Professional Edition, the terms and price shall be as agreed to by Market Leader and Client as specified in the Web Form. If Advertising Services are being purchased in connection with Market Leader Professional Edition, the
following provision shall also apply: 
 Market Leader will provide a guaranteed average monthly volume of prospects, if specified in the Web
Form, who are searching for homes in the area specified in the Web Form (provided that during the months of November and December, the guaranteed average monthly volume of prospects shall be reduced by twenty-five percent from the number set forth
in the Web Form). If Market Leader delivers fewer prospects, on average, than guaranteed during any three consecutive full calendar months, Market Leader will review Client’s account upon prompt notice from Client and, provided Client has met
the requirements of this Agreement, as Client’s exclusive remedy, Market Leader will adjust Client’s monthly fee and/or monthly lead guarantee for any remaining months (but not prior months). 

Market Leader Realty Generator. If the applicable Market Leader Product under this Agreement is Market Leader Realty Generator, then the terms and
price shall be as agreed to by Market Leader and Client as specified in the Web Form and the following provisions shall also apply: 
 The
Product may be utilized by additional users (“Users”) as follows: an unlimited number of real estate agent users and one administrative user. 
 Client may designate not more than one third-party real estate mortgage service provider and not more than one third- party title or escrow service provider as authorized advertisers on Client’s ML
Site (each an “Advertising Partner”). In addition, if the Advertising Partner is a mortgage service provider (a “Mortgage Advertising Partner”), Client may request that Market Leader also provide such third party with access to
Market Leader’s mortgage related CRM tools (“Mortgage CRM Tools”). To designate an Advertising Partner, Client must provide Market Leader with a payment form completed and signed by such Advertising Partner specifying the monthly
payment amount that has been negotiated between them and specifying the amount to be billed directly by Market Leader to Advertising Partner (the “Advertising Partner Payment Amount”). Upon receipt of such payment form, Client shall be
deemed to have authorized (a) Market Leader to display mutually agreeable advertisements on Client’s ML Site that promote Advertising Partner’s products and services, and (b) if such third party is a Mortgage Advertising Partner,
to provide the Mortgage CRM Tools to such party. Advertising Partner provided content shall be subject to the same terms and conditions of this Agreement applicable to Client content, and Mortgage Advertising Partner’s use of the Mortgage CRM
Tools shall be subject to the same terms and conditions applicable to Client’s use of the Product (other than the right to add additional Users), and Client shall be responsible for Advertising Partner’s failure to comply therewith. Market
Leader will reduce the monthly fees it bills Client under this Agreement by the Advertising Partner Payment Amount(s), provided that Client hereby agrees that it is the unconditional guarantor of all Advertising Partner Payment Amount(s) and in the
event that any Advertising Partner fails to timely pay any Advertising Partner Payment Amount when due to Market Leader, then Market Leader shall invoice and Client shall promptly pay to Market Leader all such delinquent Advertising Partner Payment
Amount(s) in accordance with the terms of this Agreement. 

  
 [*] Designates portions of
this document that have been omitted pursuant to a request for Confidential Treatment filed separately with the Commission. 

E-7

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00189-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00189-of-00352.parquet"}]]