Document:

Second form of 2008 Long Term Incentive Plan Agreement for the CEO

 Exhibit 10.9 
 CASH AMERICA INTERNATIONAL, INC. 
 2008 LONG TERM INCENTIVE PLAN AWARD
AGREEMENT 
 This Long Term Incentive Plan Award Agreement (the “Agreement”) is entered
into as of the 23rd day of January, 2008, by and between
CASH AMERICA INTERNATIONAL, INC. (the “Company”) and                             
(“Employee”). 
 W I T N E S S E T H: 

WHEREAS, the Company has adopted the Cash America International, Inc. 2004 Long-Term Incentive Plan (the “Plan”),
which is administered by the Management Development and Compensation Committee of the Company’s Board of Directors (the “Committee”); and 
 WHEREAS, the Committee has granted to Employee an award (the “Award”) of Restricted Stock Units (known under the Plan as a “Stock Unit Award”) to encourage
Employee’s continued loyalty and diligence that consists of (a) a Stock Unit Award that shall vest under the terms of the Plan over a four-year period (the “Base Award”), and (b) an additional Stock Unit Award that
shall vest, subject to the satisfaction of certain conditions specified in this Agreement and Exhibit “A” to this Agreement, on December 31, 2010 (the “Performance Award”); 

WHEREAS, the Restricted Stock Units (“RSUs”) represent the unfunded and unsecured promise of the Company to issue
to Employee an equivalent number of shares of the common stock of the Company or its successors (“Common Stock”) at a future date, subject to the terms of this Agreement. 

NOW, THEREFORE, for and in consideration of the mutual promises herein contained, and for other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows: 
 1. Award.

 (a) General. Subject to the restrictions and other conditions set forth herein and in Exhibit “A” to
this Agreement, the Company hereby grants to Employee the following Award: 
  

	 	(i)	a Base Award of                      RSUs; and

 (ii)       a Performance Award of
                         RSUs. The Performance Award is designated as a Qualified Performance-Based Award as defined in
Section 2 of the Plan. 
 (b) Grant Date. The Award was awarded to Employee on January 23, 2008 (the
“Grant Date”). 
 2. Vesting. 

(a) Base Award Vesting. The Base Award shall vest as follows: Substantially equal 25% increments of the RSUs shall vest on
each of the following dates as long as Employee remains continuously employed by the Company or its subsidiaries or other affiliates through such dates: January 31, 2009; January 31, 2010; January 31, 2011, and
January 31, 2012. Any RSUs that are part of the Base Award and have not vested shall remain subject to forfeiture under Section 3 of this Agreement. 
 (b) Performance Award Vesting. Subject to the terms and conditions specified on Exhibit “A,” the portion of the Performance Award payable hereunder, if any, shall vest on
December 31, 2010 (“Performance Award Vesting Date”), as long as Employee remains continuously employed by the Company or its subsidiaries or other affiliates through said date, subject to receiving Committee Certification (as
defined on Exhibit “A”). In addition, if at any time before the Performance Award Vesting Date Employee’s age plus tenure 

 
with the Company equals at least 65 years (as further described in Section 3(b) of this Agreement), then, subject to the terms and conditions specified on Exhibit “A,” the portion
of the Performance Award payable hereunder, if any, shall vest subject (i) to receiving Committee Certification, and (ii) to the proration rules set forth in Section 3(b) of this Agreement. 

3. Treatment of Award Upon Termination of Employment or Failure to Vest. 

(a) Base Award Forfeiture. Upon Employee’s termination of employment with the Company and all of its subsidiaries and
affiliates for any reason (including death), any portion of the Base Award that has not yet vested as provided in Section 2(a) of this Agreement shall be immediately forfeited, and Employee shall forfeit any and all rights in or to such
unvested portion of the Base Award. 
 (b) Performance Award Proration and Forfeiture with Rule of 65. If
Employee’s employment with the Company and all of its subsidiaries and affiliates terminates for any reason (including death) before the Performance Award Vesting Date and Employee’s age plus tenure with the Company as of Employee’s
termination date equals 65 years or more: 
  

	 	i.	Subject to the terms and conditions of Exhibit “A,” Employee shall be entitled to a prorated portion of any Performance Award (A) that receives the
Committee Certification, and (B) that would have otherwise vested and been payable pursuant to this Agreement if Employee had remained employed by the Company through the Performance Award Vesting Date. Such prorated portion shall be determined
by multiplying the amount of the Performance Award that would have been payable to Employee, had Employee remained employed by the Company through the Performance Award Vesting Date, by a fraction the numerator of which is equal to the number of
whole calendar months following the Grant Date that Employee was actively employed by the Company, and the denominator of which is equal to 35; 

  

	 	ii.	The prorated portion of the vested Performance Award payable under this Section 3(b) shall be calculated as of the Performance Award Vesting Date, and shall be
paid at the time specified under Section 4 of this Agreement; and 

  

	 	iii.	Except for any prorated portion of the Performance Award that is determined in accordance with Section 3(b)(i) above and is certified by the Committee in
accordance with the terms of Exhibit “A,” Employee shall forfeit any and all rights in or to the remaining unvested portion of the Performance Award. 

 (c) Performance Award Forfeiture without Rule of 65. If Employee’s employment with the Company and all of its subsidiaries and affiliates terminates for any reason (including death)
before the Performance Award Vesting Date, and Employee’s age plus tenure with the Company as of Employee’s termination date equals less than 65 years, then Employee shall forfeit all rights in or to any portion of the Performance Award.

 (d) Performance Award Forfeiture - General. Any portion of the Performance Award that does not vest on or
before the Performance Award Vesting Date as described hereinabove shall be forfeited, and Employee shall forfeit any and all rights in or to such unvested portion of the Performance Award. 

(e) Tenure with the Company. For purposes of Sections 3(b) and 3(c) of this Agreement, Employee’s “tenure with
the Company” shall be the number of whole years that Employee had been employed by the Company and all of its subsidiaries and affiliates on the most recent anniversary of the commencement of Employee’s employment. 

  
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 4. Payment of Awards. 

(a) General. 
  

	 	i.	Except as provided in Section 4(b)(i) below, (A) as each 25%-portion of the Base Award vests, the Company shall instruct its transfer agent to issue a stock
certificate evidencing the conversion of such vested RSUs into whole vested shares of Common Stock in the name of Employee (or if Employee has died, in the name of Employee’s designated beneficiary or, if no beneficiary has been designated,
Employee’s estate (“Beneficiary”)) within a reasonable time after the vesting date of such 25%-portion of the Base Award, but (B) in no event will the Common Stock relating to the then-vesting portion of the Base Award be
transferred to Employee later than December 31 of the calendar year in which the vesting date for the then-vesting portion of the Base Award occurs. 

  

	 	ii.	If any portion of the Performance Award vests and is certified by the Committee in accordance with the terms of Exhibit “A,” then, except as provided in
Section 4(b)(ii) below, (A) the Company shall instruct its transfer agent to issue a stock certificate evidencing the conversion of all vested Performance Award RSUs certified by the Committee that have not been forfeited under
Section 3 of this Agreement into whole vested shares of Common Stock in the name of Employee (or if Employee has died, in the name of Employee’s Beneficiary) within a reasonable time after the Committee Certification Date (as defined in
Exhibit “A”), but (B) in no event will the Common Stock relating to the vested portion of the Performance Award, as certified by the Committee, be transferred to Employee later than March 15, 2011. 

 

	 	iii.	The Company shall not be required to deliver any fractional shares of Common Stock under the Base Award or the Performance Award. Any fractional shares shall be rounded
up to the next whole share. 

 (b) Deferred Delivery. 

 

	 	i.	Employee may elect to defer the timing of the payment of the vested portions of the Base Award granted under this Agreement until (A) the date Employee has a
separation from service (within the meaning of Internal Revenue Code (“Code”) §409A and the applicable guidance issued thereunder) (“Separation from Service”) or (B) the earlier of Employee’s
Separation from Service and January 31, 2012. For the portion of Employee’s Base Award vesting on January 31, 2009, such election must be made no later than July 31, 2008. For all other portions of the Base Award granted under
this Agreement, such election must be made no later than December 31, 2008. 

  

	 	ii.	Employee may elect to defer but not accelerate the timing of the payment of the portion of the Performance Award granted under this Agreement that vests and is
certified by the Committee in accordance with this Agreement, if any, until the later of January 31, 2012, or the date Employee has a Separation from Service. Such election must be made by the earlier of June 30, 2010, or the date Employee
has a Separation from Service. 

  

	 	iii.	 To the extent required under Code §409A and applicable guidance issued thereunder (“Code §409A”), if Employee is a specified
employee (within the meaning of Code §409A) at the time Employee has a Separation from Service and has elected to defer 

  
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receipt of his Base Award and/or Performance Award, the shares of Common Stock transferable on a deferred basis as a result of Employee’s Separation from Service for any reason other than
Employee’s death shall not be issued before the date that is six months after Employee’s Separation from Service or such earlier time as may be permitted under Code §409A. In the event of Employee’s death after he has elected to
defer receipt of his Base Award and/or Performance Award, the shares of Common Stock relating to any and all outstanding RSUs that have not been forfeited under Section 3 of this Agreement will be issued in the name of Employee’s
Beneficiary, as follows: (A) for the Base Award, within 90 days after Employee’s death, and (B) for any vested Performance Award certified by the Committee, by the later to occur of (a) March 15, 2011,
(b) December 31 of the year in which his death occurs, or (c) within 2 1/2 months after his date of death. 

5. Change in Control. 
 (a) Vesting and Payment. In the event of a Change in Control (as defined below) while Employee is still employed by the Company or its subsidiaries or other affiliates, vesting of the entire
Award (both the Base Award and the Performance Award) shall automatically accelerate and become 100% vested as of the date the Change in Control occurs as long as Employee has remained continuously employed through such date. In such event, the
shares of Common Stock evidencing vested RSUs shall be delivered to Employee in a lump sum within 60 days following the date of the Change in Control, notwithstanding any election made under Section 4(b) of this Agreement. A “Change in
Control” shall mean an event that is a change in the ownership of the Company, a change in the effective control of the Company or a change in the ownership of a substantial portion of the assets of the Company, all as defined in Code
§409A, except that 35% shall be substituted for 30% in applying Treasury Regulations Section 1.409A-3(i)(5)(vi) and 50% shall be substituted for 40% in applying Treasury Regulations Section 1.409A-3(i)(5)(vii). Notwithstanding the
above, a “Change in Control” shall not include any event that is not treated under Code §409A as a change in control event with respect to Employee. 
 (b) Substitution. Notwithstanding anything set forth herein to the contrary, upon a Change in Control, the Committee, in its sole discretion, may, in lieu of issuing Common Stock, provide
Employee with an equivalent amount payable in the form of cash. 
 6. Agreement of Employee. Employee acknowledges
that certain restrictions under state or federal securities laws may apply with respect to the shares of Common Stock to be issued pursuant to the Award. Specifically, Employee acknowledges that, to the extent Employee is an “affiliate” of
the Company (as that term is defined by the Securities Act of 1933), the shares of Common Stock to be issued as a result of the Award are subject to certain trading restrictions under applicable securities laws (including particularly the Securities
and Exchange Commission’s Rule 144). Employee hereby agrees to execute such documents and take such actions as the Company may reasonably require with respect to state and federal securities laws and any restrictions on the resale of such
shares which may pertain under such laws. Notwithstanding anything herein to the contrary and only to the extent permitted under Code §409A, a payment may be delayed to the extent the Company reasonably anticipates that making the payment will
violate federal securities laws or other applicable laws. 
 7. Withholding. Upon the issuance of shares to
Employee pursuant to this Agreement, Employee shall pay an amount equal to the amount of all applicable federal, state and local employment taxes which the Company is required to withhold at any time. Such payment may be made in cash, by withholding
from Employee’s normal pay or short term incentive pay (if any), or, with respect to the issuance of shares to Employee pursuant to this Agreement, by delivery of shares of Common Stock (including shares issuable under this Agreement) in
accordance with Section 14(a) of the Plan and the terms of Code §409A. 

  
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 8. Adjustment of Awards. 

(a) If there is an increase or decrease in the number of issued and outstanding shares of Common Stock through the payment of a stock
dividend or resulting from a stock split-up, a recapitalization, or a combination or exchange of shares of Common Stock, then the number of outstanding RSUs hereunder shall be adjusted so that the proportion of such Award to the Company’s total
issued and outstanding shares of Common stock remains the same as existed immediately prior to such event. 
 (b) Except as
provided in Section 8(a) of this Agreement, no adjustment in the number of shares of Common Stock subject to any outstanding portion of the RSUs shall be made upon the issuance by the Company of shares of any class of its capital stock or
securities convertible into shares of any class of capital stock, either in connection with a direct sale or upon the exercise of rights or warrants to subscribe therefor, or upon conversion of shares or obligations of the Company’s convertible
into such shares or other securities. 
 (c) Upon the occurrence of events affecting Common Stock other than those specified in
Sections 8(a) and 8(b) of this Agreement, the Committee may make such other adjustments to awards as are permitted under Section 5(c) of the Plan. This section shall not be construed as limiting any other rights the Committee may have under the
terms of the Plan. 
 9. Plan Provisions. 

In addition to the terms and conditions set forth herein, the Award is subject to and governed by the terms and conditions set forth in
the Plan, as may be amended from time to time, which are hereby incorporated by reference. Any terms used herein with an initial capital letter shall have the same meaning as provided in the Plan, unless otherwise specified herein. In the event of
any conflict between the provisions of the Agreement and the Plan, the Plan shall control. 
 10. Miscellaneous.

 (a) Limitation of Rights. The granting of the Award and the execution of the Agreement shall not give Employee
any rights to (1) similar grants in future years, (2) any right to be retained in the employ or service of the Company or any of its affiliates or subsidiaries, or (3) interfere in any way with the right of the Company or its
affiliates or subsidiaries to terminate Employee’s employment or services at any time. 
 (b) Claims
Procedure. Any dispute or claim for benefits by any person under this Agreement shall be determined by the Committee in accordance with the claims procedures under the Cash America International, Inc. Nonqualified Savings Plan. 

(c) Shareholder Rights. Neither Employee nor Employee’s Beneficiary shall have any of the rights of a shareholder with
respect to any shares of Common Stock issuable upon vesting of any Stock Unit Award until (i) such Award is vested and, if applicable with respect to the Performance Award, certified by the Committee, and (ii) such shares have been
delivered and issued to Employee or Employee’s Beneficiary pursuant to Section 4 of this Agreement. 
 (d)
Severability. If any term, provision, covenant or restriction contained in the Agreement is held by a court or a federal regulatory agency of competent jurisdiction to be invalid, void or unenforceable, the remainder of the terms,
provisions, covenants and restrictions contained in the Agreement shall remain in full force and effect, and shall in no way be affected, impaired or invalidated. 
 (e) Controlling Law. The Agreement is being made in Texas and shall be construed and enforced in accordance with the laws of that state. 

  
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 (f) Construction. The Agreement and the Plan contain the entire understanding
between the parties, and supersedes any prior understanding and agreements between them, representing the subject matter hereof. There are no representations, agreements, arrangements or understandings, oral or written, between and among the parties
hereto relating to the subject matter hereof which are not fully expressed herein. 
 (g) Amendments to Comply With Code
§409A. Notwithstanding the foregoing, if any provision of this Agreement would cause compensation to be includible in Employee’s income pursuant to Code §409A(a)(1), then the Company may amend the Agreement in such a way as to
cause substantially similar economic results without causing such inclusion; any such amendment shall be made by providing notice of such amendment to Employee, and shall be binding on Employee. 

(h) Headings. Section and other headings contained in the Agreement are for reference purposes only and are in no way
intended to describe, interpret, define or limit the scope, extent or intent of the Agreement or any provision hereof. 
 IN
WITNESS WHEREOF, the parties hereto have executed the Agreement as of the day and year first set forth above. 
  

			
	CASH AMERICA INTERNATIONAL, INC.
		
	By:	 	 
	
	EMPLOYEE 
	
	 

  
 6 

 EXHIBIT A 
 TERMS AND CONDITIONS OF PERFORMANCE AWARD 
  

	1.	General. The amount of the Performance Award that will vest and be payable upon vesting shall be based on the Company achieving growth in its fully diluted EPS
over the three-year period ending December 31, 2010. 

  

	2.	Maximum Performance Award. 100% of the Performance Award shall vest and be payable if the Company’s EPS achieves a compounded annual growth rate
(“CAGR”) of 15% or more when comparing the base EPS for the year ended December 31, 2007 (see below), with the EPS for the year ending December 31, 2010 (see below). 

 

	3.	Calculation of CAGR. The base EPS shall be the fully diluted EPS reflected in the Company’s audited financial statements for the year ended
December 31, 2007, adjusted to exclude any after-tax gain or loss exceeding $500,000 from either the discontinuation of any business operations or from the sale of assets in a single transaction that is outside the ordinary course of the
Company’s business (i.e., $2.48 per share for the year ended December 31, 2007). The CAGR shall reflect the cumulative growth of the fully diluted EPS over the three-year period ending December 31, 2010, and shall exclude any
after-tax gain or loss exceeding $500,000 from either the discontinuation of any business operations or from the sale of assets in a single transaction that is outside the ordinary course of the Company’s business (the “2010 Adjusted
EPS”). 

  

	4.	Adjustments. If there is an increase or decrease in the number of issued and outstanding shares of Common Stock through the payment of a stock dividend or
resulting from a stock split-up, a recapitalization or a combination or exchange of shares of Common Stock, then the EPS of the base year used to calculate the amount of the Performance Award shall be adjusted to reflect such increase or decrease.

  

	5.	Vesting and Payment Amounts. The amount of the Performance Award that will vest and be payable (subject to Committee Certification, as described below) shall be
determined as follows: 

  

	 	a.	The Company’s 2010 Adjusted EPS must achieve a CAGR of at least 10% in order for any amount of the Performance Award to vest and be payable; and with a CAGR of
10%, the amount of the Performance Award that will vest and be payable will be equal to 20% of the Performance Award (see the Performance Schedule in Paragraph 7 below). 

 

	 	b.	100% of the Performance Award amount shall vest and be payable if the Company’s 2010 Adjusted EPS achieves a CAGR of 15% or more. 

 

	 	c.	If the Company’s 2010 Adjusted EPS achieves a CAGR of at least 10% but less than 15%, the amount of the Performance Award that will vest and be payable shall
increase in accordance with the Performance Schedule in Paragraph 7 below. (See also the examples in Paragraph 8 below.) 

  

	 	d.	No portion of the Performance Award will vest or be payable if the Company’s 2010 Adjusted EPS achieves a CAGR of less than 10%. 

	 	e.	For purposes of determining the amount of the Performance Award that will vest and be payable, CAGR shall be rounded to the nearest 0.1%; the calculated percentage of
the amount of the Performance Award payable at vesting will be rounded to the nearest 1.0%; and any fractional share resulting from the calculation shall be rounded up to the next whole share. 

 

	6.	Committee Certification. At its first regularly scheduled meeting (or, if later, at the first meeting held once the necessary EPS data has become available)
following the Performance Award Vesting Date (which meeting is anticipated to occur during the last 14 days of January, 2011), the Management Development and Compensation Committee (or any successor thereto) shall determine the extent to which the
conditions for the vesting of the Performance Award described in this Appendix (the “Performance Goals”) have been met and shall certify the portion of the Performance Award, if any, that has vested and is payable
(“Committee Certification”). Such Performance Goals will be considered to have been met only to the extent that the Committee certifies in writing (within the meaning of Treasury Regulations Section 1.162-27(e)(5)) that they
have been met. The Committee Certification shall include the satisfaction of the performance goals set forth in this Exhibit and of the satisfaction of all other material terms of the Performance Award (including, without limitation, the
requirements of remaining continuously employed and/or attaining Rule of 65). The date the Committee makes such a written certification shall be deemed the “Committee Certification Date”). 

 

	7.	Performance Schedule: (Based on the Company’s 2007 fully-diluted EPS of $2.48 per share] 

 

					
	 2010 Adjusted EPS
	 	 CAGR %*
	 	 Percentage of Performance Award
to
Be Issued **

	 $ 3.77
 or greater
	 	 15.0%
 or greater
	 	100%
	$ 3.76	 	14.9%	 	99%
	$ 3.75	 	14.8%	 	98%
	$ 3.74	 	14.7%	 	98%
	$ 3.73	 	14.6%	 	97%
	$ 3.72	 	14.5%	 	96%
	$ 3.71	 	14.4%	 	95%
	$ 3.70	 	14.3%	 	94%
	$ 3.69	 	14.1%	 	93%
	$ 3.68	 	14.0%	 	92%
	$ 3.67	 	13.9%	 	91%
	$ 3.66	 	13.8%	 	90%
	$ 3.65	 	13.7%	 	90%
	$ 3.64	 	13.6%	 	89%
	$ 3.63	 	13.5%	 	88%
	$ 3.62	 	13.4%	 	87%
	$ 3.61	 	13.3%	 	86%
	$ 3.60	 	13.2%	 	86%
	$ 3.59	 	13.1%	 	85%
	$ 3.58	 	13.0%	 	84%
	$ 3.57	 	12.9%	 	83%
	$ 3.56	 	12.8%	 	82%
	$ 3.55	 	12.7%	 	82%
	$ 3.54	 	12.6%	 	81%

					
	 2010 Adjusted EPS
	 	 CAGR %*
	 	 Percentage of Performance Award
to
Be Issued **

	 $ 3.53
	 	12.5%	 	80%
	 $ 3.52
	 	12.4%	 	78%
	 $ 3.51
	 	12.3%	 	77%
	 $ 3.50
	 	12.2%	 	75%
	 $ 3.49
	 	12.1%	 	74%
	 $ 3.48
	 	11.9%	 	69%
	 $ 3.47
	 	11.8%	 	66%
	 $ 3.46
	 	11.7%	 	62%
	 $ 3.45
	 	11.6%	 	59%
	 $ 3.44
	 	11.5%	 	56%
	 $ 3.43
	 	11.4%	 	53%
	 $ 3.42
	 	11.3%	 	50%
	 $ 3.41
	 	11.2%	 	46%
	 $ 3.40
	 	11.1%	 	43%
	 $ 3.39
	 	11.0%	 	40%
	 $ 3.38
	 	10.9%	 	38%
	 $ 3.37
	 	10.8%	 	35%
	 $ 3.36
	 	10.6%	 	30%
	 $ 3.35
	 	10.5%	 	28%
	 $ 3.34
	 	10.4%	 	26%
	 $ 3.33
	 	10.3%	 	25%
	 $ 3.32
	 	10.2%	 	23%
	 $ 3.31
	 	10.1%	 	22%
	 $ 3.30
	 	10.0%	 	20%
	 $ 3.29

or less
	 	 9.9%
 or less
	 	0%

  

	*	CAGR Percentage to be rounded to nearest 0.1% 

** Percentage of Performance Award to Be Issued rounded to the nearest 1% 
  

	8.	Examples: For purposes of these examples, assume Employee is granted a Performance Award of 325 RSUs and that the December 31, 2007, EPS was $2.48.

  

	 	a.	If the CAGR is 14.3%, Employee shall receive the number of shares equal to 94% of the number of RSUs granted as the Performance Award, rounded up to the next whole
share or 306 shares (325 * 94% = 305.5). 

  

	 	b.	If the CAGR is 11.1%, Employee shall receive the number of shares equal to 43% of the number of RSUs granted as the Performance Award rounded up to the next whole share
or 140 shares (325 * 43% = 139.75). 

  

	 	c.	If CAGR is 25%, Employee shall receive the number of shares equal to 100% of the number of RSUs granted as the Performance Award or 325 shares (325 * 100% =
325). 

  

	 	d.	If CAGR is 9.9% or less, Employee shall not receive any portion of the Performance Award.Form of 2009 Long-Term Incentive Plan Award

 Exhibit 10.10 
 CASH AMERICA INTERNATIONAL, INC. 
 2009 LONG TERM INCENTIVE PLAN AWARD
AGREEMENT 
 This Long Term Incentive Plan Award Agreement (the “Agreement”) is entered
into as of the 28th day of January, 2009, by and between
CASH AMERICA INTERNATIONAL, INC. (the “Company”) and
                                 (“Employee”). 

W I T N E S S E T H: 
 WHEREAS, the Company has adopted the Cash America International, Inc. 2004 Long-Term Incentive Plan (the “Plan”), which is administered by the Management Development and
Compensation Committee of the Company’s Board of Directors (the “Committee”); and 
 WHEREAS, the
Committee has granted to Employee an award (the “Award”) of Restricted Stock Units (known under the Plan as a “Stock Unit Award”) to encourage Employee’s continued loyalty and diligence that consists of
(a) a Stock Unit Award that shall vest under the terms of the Plan over a four-year period (the “Base Award”), and (b) an additional Stock Unit Award that shall vest, subject to the satisfaction of certain conditions
specified in this Agreement and Exhibit “A” to this Agreement, on January 1, 2012 (the “Performance Award”); 
 WHEREAS, the Restricted Stock Units (“RSUs”) represent the unfunded and unsecured promise of the Company to issue to Employee an equivalent number of shares of the common stock of
the Company or its successors (“Common Stock”) at a future date, subject to the terms of this Agreement. 

NOW, THEREFORE, for and in consideration of the mutual promises herein contained, and for other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows: 
  

	 	1.	Award. 

 (a)
General. Subject to the restrictions and other conditions set forth herein and in Exhibit “A” to this Agreement, the Company hereby grants to Employee the following Award: 

(i) a Base Award of
                         RSUs; and 

(ii) a Performance Award of
                         RSUs. The Performance Award is designated as a Qualified Performance-Based Award as defined in
Section 2 of the Plan. 
 (b) Grant Date. The Award was awarded to Employee on January 28, 2009 (the
“Grant Date”). 
  

	 	2.	Vesting. 

 (a)
Base Award Vesting. The Base Award shall vest as follows: Substantially equal 25% increments of the RSUs shall vest on each of the following dates as long as Employee remains continuously employed by the Company or its subsidiaries or
other affiliates through such dates: February 27, 2010; January 31, 2011; January 31, 2012, and January 31, 2013. Any RSUs that are part of the Base Award and have not vested shall remain subject to forfeiture under
Section 3 of this Agreement. 
 (b) Performance Award Vesting. Subject to the terms and conditions specified
on Exhibit “A,” the portion of the Performance Award payable hereunder, if any, shall vest on January 1, 2012 (“Performance Award Vesting Date”), as long as Employee remains continuously employed by the

 
Company or its subsidiaries or other affiliates through said date, subject to receiving Committee Certification (as defined on Exhibit “A”). In addition, if at any time before the
Performance Award Vesting Date Employee’s age plus tenure with the Company equals at least 65 years (as further described in Section 3(b) of this Agreement), then, subject to the terms and conditions specified on
Exhibit “A,” the portion of the Performance Award payable hereunder, if any, shall vest subject (i) to receiving Committee Certification, and (ii) to the proration rules set forth in Section 3(b) of this Agreement.

  

	 	3.	Treatment of Award Upon Termination of Employment or Failure to Vest. 

(a) Base Award Forfeiture. Upon Employee’s termination of employment with the Company and all of its subsidiaries and
affiliates for any reason (including death), any portion of the Base Award that has not yet vested as provided in Section 2(a) of this Agreement shall be immediately forfeited, and Employee shall forfeit any and all rights in or to such
unvested portion of the Base Award. 
 (b) Performance Award Proration and Forfeiture with Rule of 65. If
Employee’s employment with the Company and all of its subsidiaries and affiliates terminates for any reason (including death) before the Performance Award Vesting Date and Employee’s age plus tenure with the Company as of Employee’s
termination date equals 65 years or more: 
  

	 	i.	Subject to the terms and conditions of Exhibit “A,” Employee shall be entitled to a prorated portion of any Performance Award (A) that receives the
Committee Certification, and (B) that would have otherwise vested and been payable pursuant to this Agreement if Employee had remained employed by the Company through the Performance Award Vesting Date. Such prorated portion shall be determined
by multiplying the amount of the Performance Award that would have been payable to Employee, had Employee remained employed by the Company through the Performance Award Vesting Date, by a fraction the numerator of which is equal to the number of
whole calendar months following the Grant Date that Employee was actively employed by the Company, and the denominator of which is equal to 35; 

  

	 	ii.	The prorated portion of the vested Performance Award payable under this Section 3(b) shall be calculated as of the Performance Award Vesting Date, and shall be
paid at the time specified under Section 4 of this Agreement; and 

  

	 	iii.	Except for any prorated portion of the Performance Award that is determined in accordance with Section 3(b)(i) above and is certified by the Committee in
accordance with the terms of Exhibit “A,” Employee shall forfeit any and all rights in or to the remaining unvested portion of the Performance Award. 

(c) Performance Award Forfeiture without Rule of 65. If Employee’s employment with the Company and all of its
subsidiaries and affiliates terminates for any reason (including death) before the Performance Award Vesting Date, and Employee’s age plus tenure with the Company as of Employee’s termination date equals less than 65 years, then Employee
shall forfeit all rights in or to any portion of the Performance Award. 
 (d) Performance Award
Forfeiture—General. Any portion of the Performance Award that does not vest on or before the Performance Award Vesting Date as described hereinabove shall be forfeited, and Employee shall forfeit any and all rights in or to such
unvested portion of the Performance Award. 

  
 2 

 (e) Tenure with the Company. For purposes of Sections 3(b) and 3(c) of this
Agreement, Employee’s “tenure with the Company” shall be the number of whole years that Employee had been employed by the Company and all of its subsidiaries and affiliates on the most recent anniversary of the commencement of
Employee’s employment. 
  

	 	4.	Payment of Awards. 

  

	 	(a)	General. 

  

	 	i.	Except as provided in Section 4(b)(i) below, (A) as each 25%-portion of the Base Award vests, the Company shall instruct its transfer agent to issue a stock
certificate evidencing the conversion of such vested RSUs into whole vested shares of Common Stock in the name of Employee (or if Employee has died, in the name of Employee’s designated beneficiary or, if no beneficiary has been designated,
Employee’s estate (“Beneficiary”)) within a reasonable time after the vesting date of such 25%-portion of the Base Award, but (B) in no event will the Common Stock relating to the then-vesting portion of the Base Award be
transferred to Employee later than December 31 of the calendar year in which the vesting date for the then-vesting portion of the Base Award occurs. 

  

	 	ii.	If any portion of the Performance Award vests and is certified by the Committee in accordance with the terms of Exhibit “A,” then, except as provided in
Section 4(b)(ii) below, (A) the Company shall instruct its transfer agent to issue a stock certificate evidencing the conversion of all vested Performance Award RSUs certified by the Committee that have not been forfeited under
Section 3 of this Agreement into whole vested shares of Common Stock in the name of Employee (or if Employee has died, in the name of Employee’s Beneficiary) within a reasonable time after the Committee Certification Date (as defined in
Exhibit “A”), but (B) in no event will the Common Stock relating to the vested portion of the Performance Award, as certified by the Committee, be transferred to Employee later than March 15, 2013. 

 

	 	iii.	The Company shall not be required to deliver any fractional shares of Common Stock under the Base Award or the Performance Award. Any fractional shares shall be rounded
up to the next whole share. 

  

	 	(b)	Deferred Delivery. 

  

	 	i.	Employee may elect to defer the timing of the payment of the vested portions of the Base Award granted under this Agreement until (A) the date Employee has a
separation from service (within the meaning of Internal Revenue Code (“Code”) §409A and the applicable guidance issued thereunder, as reflected in the Plan) (“Separation from Service”) or (B) the earlier
of Employee’s Separation from Service and January 31, 2013. For all portions of the Base Award granted under this Agreement, such deferral election must be made no later than February 27, 2009. 

  
 3 

	 	ii.	Employee may elect to defer but not accelerate the timing of the payment of the portion of the Performance Award granted under this Agreement that vests and is
certified by the Committee in accordance with this Agreement, if any, until the later of January 31, 2013, or the date Employee has a Separation from Service. Such election must be made by the earlier of June 30, 2011, or the date Employee
has a Separation from Service. 

  

	 	iii.	 To the extent required under Code §409A and applicable guidance issued thereunder (“Code §409A”), if Employee is a specified
employee (within the meaning of Code §409A) at the time Employee has a Separation from Service and has elected to defer receipt of his Base Award and/or Performance Award, the shares of Common Stock transferable on a deferred basis as a result
of Employee’s Separation from Service for any reason other than Employee’s death shall not be issued before the date that is six months after Employee’s Separation from Service or such earlier time as may be permitted under Code
§409A. In the event of Employee’s death after he has elected to defer receipt of his Base Award and/or Performance Award, the shares of Common Stock relating to any and all outstanding RSUs that have not been forfeited under Section 3
of this Agreement will be issued in the name of Employee’s Beneficiary, as follows: (A) for the Base Award, within 90 days after Employee’s death, and (B) for any vested Performance Award certified by the Committee, by the latest
to occur of (a) March 15, 2013, (b) December 31 of the year in which his death occurs, or (c) within
2 1/2 months after his date of death. 

  

	 	5.	Change in Control. 

(a) Vesting and Payment. In the event of a Change in Control (as defined below) while Employee is still employed by the
Company or its subsidiaries or other affiliates, vesting of the entire Award (both the Base Award and the Performance Award) shall automatically accelerate and become 100% vested as of the date the Change in Control occurs as long as Employee has
remained continuously employed through such date. In such event, the shares of Common Stock evidencing vested RSUs shall be delivered to Employee in a lump sum within 60 days following the date of the Change in Control, notwithstanding any election
made under Section 4(b) of this Agreement. A “Change in Control” shall mean an event that is a change in the ownership of the Company, a change in the effective control of the Company or a change in the ownership of a
substantial portion of the assets of the Company, all as defined in Code §409A, except that 35% shall be substituted for 30% in applying Treasury Regulations Section 1.409A-3(i)(5)(vi) and 50% shall be substituted for 40% in applying
Treasury Regulations Section 1.409A-3(i)(5)(vii). Notwithstanding the above, a “Change in Control” shall not include any event that is not treated under Code §409A as a change in control event with respect to Employee.

 (b) Substitution. Notwithstanding anything set forth herein to the contrary, upon a Change in Control, the
Committee, in its sole discretion, may, in lieu of issuing Common Stock, provide Employee with an equivalent amount payable in the form of cash. 
 6. Agreement of Employee. Employee acknowledges that certain restrictions under state or federal securities laws may apply with respect to the shares of Common Stock to be issued pursuant to
the Award. Specifically, Employee acknowledges that, to the extent Employee is an “affiliate” of the Company (as that term is defined by the Securities Act of 1933), the shares of Common Stock to be issued as a result of the Award are
subject to certain trading restrictions under applicable securities laws (including particularly the Securities and Exchange Commission’s Rule 144). Employee hereby agrees to execute such documents and take such actions as the Company may
reasonably require with respect to 

  
 4 

 
state and federal securities laws and any restrictions on the resale of such shares which may pertain under such laws. Notwithstanding anything herein to the contrary and only to the extent
permitted under Code §409A, a payment may be delayed to the extent the Company reasonably anticipates that making the payment will violate federal securities laws or other applicable laws. 

7. Withholding. Upon the issuance of shares to Employee pursuant to this Agreement, Employee shall pay an amount equal to
the amount of all applicable federal, state and local employment taxes which the Company is required to withhold at any time. Such payment may be made in cash, by withholding from Employee’s normal pay or short term incentive pay (if any), or,
with respect to the issuance of shares to Employee pursuant to this Agreement, by delivery of shares of Common Stock (including shares issuable under this Agreement) in accordance with Section 14(a) of the Plan and the terms of Code §409A.

  

	 	8.	Adjustment of Awards. 

 (a) If there is an increase or decrease in the number of issued and outstanding shares of Common Stock through the payment of a stock dividend or resulting from a stock split-up, a recapitalization, or a
combination or exchange of shares of Common Stock, then the number of outstanding RSUs hereunder shall be adjusted so that the proportion of such Award to the Company’s total issued and outstanding shares of Common stock remains the same as
existed immediately prior to such event. 
 (b) Except as provided in Section 8(a) of this Agreement, no adjustment in the
number of shares of Common Stock subject to any outstanding portion of the RSUs shall be made upon the issuance by the Company of shares of any class of its capital stock or securities convertible into shares of any class of capital stock, either in
connection with a direct sale or upon the exercise of rights or warrants to subscribe therefor, or upon conversion of shares or obligations of the Company’s convertible into such shares or other securities. 

(c) Upon the occurrence of events affecting Common Stock other than those specified in Sections 8(a) and 8(b) of this Agreement, the
Committee may make such other adjustments to awards as are permitted under Section 5(c) of the Plan. This section shall not be construed as limiting any other rights the Committee may have under the terms of the Plan. 

 

	 	9.	Plan Provisions. 

In addition to the terms and conditions set forth herein, the Award is subject to and governed by the terms and conditions set forth in
the Plan, as may be amended from time to time, which are hereby incorporated by reference. Any terms used herein with an initial capital letter shall have the same meaning as provided in the Plan, unless otherwise specified herein. In the event of
any conflict between the provisions of the Agreement and the Plan, the Plan shall control. 
  

	 	10.	Miscellaneous. 

(a) Limitation of Rights. The granting of the Award and the execution of the Agreement shall not give Employee any rights
to (1) similar grants in future years, (2) any right to be retained in the employ or service of the Company or any of its affiliates or subsidiaries, or (3) interfere in any way with the right of the Company or its affiliates or
subsidiaries to terminate Employee’s employment or services at any time. 

  
 5 

 (b) Claims Procedure. Any dispute or claim for benefits by any person under
this Agreement shall be determined by the Committee in accordance with the claims procedures under the Cash America International, Inc. Nonqualified Savings Plan. 
 (c) Shareholder Rights. Neither Employee nor Employee’s Beneficiary shall have any of the rights of a shareholder with respect to any shares of Common Stock issuable upon vesting of any
Stock Unit Award until (i) such Award is vested and, if applicable with respect to the Performance Award, certified by the Committee, and (ii) such shares have been delivered and issued to Employee or Employee’s Beneficiary pursuant
to Section 4 of this Agreement. 
 (d) Severability. If any term, provision, covenant or restriction
contained in the Agreement is held by a court or a federal regulatory agency of competent jurisdiction to be invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions contained in the Agreement shall remain
in full force and effect, and shall in no way be affected, impaired or invalidated. 
 (e) Controlling Law. The
Agreement is being made in Texas and shall be construed and enforced in accordance with the laws of that state. 
 (f)
Construction. The Agreement and the Plan contain the entire understanding between the parties, and supersedes any prior understanding and agreements between them, representing the subject matter hereof. There are no representations,
agreements, arrangements or understandings, oral or written, between and among the parties hereto relating to the subject matter hereof which are not fully expressed herein. 
 (g) Amendments to Comply With Code §409A. Notwithstanding the foregoing, if any provision of this Agreement would cause compensation to be includible in Employee’s income pursuant
to Code §409A(a)(1), then the Company may amend the Agreement in such a way as to cause substantially similar economic results without causing such inclusion; any such amendment shall be made by providing notice of such amendment to Employee,
and shall be binding on Employee. 
 (h) Headings. Section and other headings contained in the Agreement are for
reference purposes only and are in no way intended to describe, interpret, define or limit the scope, extent or intent of the Agreement or any provision hereof. 

  
 6 

 IN WITNESS WHEREOF, the parties hereto have executed the Agreement as of the day and
year first set forth above. 
  

			
	CASH AMERICA INTERNATIONAL, INC.
		
	By:	 	  
		 	

  

			
	EMPLOYEE 
		
	  	 	  
		 	

  
 7 

 EXHIBIT A 
 TERMS AND CONDITIONS OF PERFORMANCE AWARD 
  

	1.	General. The amount of the Performance Award that will vest and be payable upon vesting shall be based on the Company achieving growth in its fully diluted EPS
over the three-year period ending December 31, 2011. 

  

	2.	Maximum Performance Award. 100% of the Performance Award shall vest and be payable if the Company’s EPS achieves a compounded annual growth rate
(“CAGR”) of 15% or more when comparing the base EPS for the year ended December 31, 2008 (see below), with the EPS for the year ending December 31, 2011 (see below). 

 

	3.	Calculation of CAGR. The base EPS shall be $2.70 per share. The CAGR shall reflect the cumulative growth of the fully diluted EPS over the three-year
period ending December 31, 2011, and shall exclude any after-tax gain or loss exceeding $500,000 from either the discontinuation of any business operations or from the sale of assets in a single transaction that is outside the ordinary course
of the Company’s business or from any other unusual or non-recurring items identified by the Committee as being appropriate for exclusion. (the “2011 Adjusted EPS”). 

 

	4.	Adjustments. If there is an increase or decrease in the number of issued and outstanding shares of Common Stock through the payment of a stock dividend or
resulting from a stock split-up, a recapitalization or a combination or exchange of shares of Common Stock, then the EPS of the base year used to calculate the amount of the Performance Award shall be adjusted to reflect such increase or decrease.

  

	5.	Vesting and Payment Amounts. The amount of the Performance Award that will vest and be payable (subject to Committee Certification, as described below) shall be
determined as follows: 

  

	 	a.	The Company’s 2011 Adjusted EPS must achieve a CAGR of at least 10% in order for any amount of the Performance Award to vest and be payable; and with a CAGR of
10%, the amount of the Performance Award that will vest and be payable will be equal to 20% [22% for the Chief Executive Officer] of the Performance Award (see the Performance Schedule in Paragraph 7 below). 

 

	 	b.	100% of the Performance Award amount shall vest and be payable if the Company’s 2011 Adjusted EPS achieves a CAGR of 15% or more. 

 

	 	c.	If the Company’s 2011 Adjusted EPS achieves a CAGR of at least 10% but less than 15%, the amount of the Performance Award that will vest and be payable shall
increase in accordance with the Performance Schedule in Paragraph 7 below. (See also the examples in Paragraph 8 below.) 

  

	 	d.	No portion of the Performance Award will vest or be payable if the Company’s 2011 Adjusted EPS achieves a CAGR of less than 10%. 

 

	 	e.	For purposes of determining the amount of the Performance Award that will vest and be payable, CAGR shall be rounded to the nearest 0.1%; the calculated percentage of
the amount of the Performance Award payable at vesting will be rounded to the nearest 1.0%; and any fractional share resulting from the calculation shall be rounded up to the next whole share. 

 

	6.	 Committee Certification. At its first regularly scheduled meeting (or, if later, at the first meeting held once the necessary EPS data has
become available) following the Performance 

	 	
Award Vesting Date (which meeting is anticipated to occur during the last 14 days of January 14, 2012), the Management Development and Compensation Committee (or any successor thereto)
shall determine the extent to which the conditions for the vesting of the Performance Award described in this Appendix (the “Performance Goals”) have been met and shall certify the portion of the Performance Award, if any, that has
vested and is payable (“Committee Certification”). Such Performance Goals will be considered to have been met only to the extent that the Committee certifies in writing (within the meaning of Treasury Regulations
Section 1.162-27(e)(5)) that they have been met. The Committee Certification shall include the satisfaction of the performance goals set forth in this Exhibit and of the satisfaction of all other material terms of the Performance Award
(including, without limitation, the requirements of remaining continuously employed and/or attaining Rule of 65). The date the Committee makes such a written certification shall be deemed the “Committee Certification Date”).

  

	7.	Performance Schedule: 

[Chief Executive Officer] 
  

			
	 CAGR %*
	 	 Percentage of Performance Award

to Be Issued**

	15.0% or greater	 	100%
	14.9%	 	99%
	14.8%	 	98%
	14.7%	 	98%
	14.6%	 	97%
	14.5%	 	96%
	14.4%	 	95%
	14.3%	 	94%
	14.1%	 	93%
	14.0%	 	92%
	13.9%	 	91%
	13.8%	 	90%
	13.7%	 	90%
	13.6%	 	89%
	13.5%	 	88%
	13.4%	 	87%
	13.3%	 	86%
	13.2%	 	86%
	13.1%	 	85%
	13.0%	 	84%
	12.9%	 	83%
	12.8%	 	82%
	12.7%	 	82%
	12.6%	 	81%
	12.5%	 	80%
	12.4%	 	78%
	12.3%	 	77%
	12.2%	 	75%

			
	 CAGR %*
	 	 Percentage of Performance Award

to Be Issued**

	12.1%	 	74%
	11.9%	 	69%
	11.8%	 	66%
	11.7%	 	62%
	11.6%	 	59%
	11.5%	 	56%
	11.4%	 	53%
	11.3%	 	50%
	11.2%	 	46%
	11.1%	 	43%
	11.0%	 	40%
	10.9%	 	38%
	10.8%	 	35%
	10.6%	 	30%
	10.5%	 	28%
	10.4%	 	26%
	10.3%	 	25%
	10.2%	 	23%
	10.1%	 	22%
	10.0%	 	20%
	9.9% or less	 	0%

 [Other Executive Officers] 

 

			
	 CAGR %*
	 	 Percentage of Performance Award

to Be Issued**

	15.0% or greater	 	100%
	14.9%	 	99%
	14.8%	 	99%
	14.7%	 	98%
	14.6%	 	98%
	14.5%	 	97%
	14.4%	 	97%
	14.3%	 	96%
	14.1%	 	95%
	14.0%	 	95%
	13.9%	 	94%
	13.8%	 	94%
	13.7%	 	93%
	13.6%	 	93%
	13.5%	 	92%
	13.4%	 	92%

			
	 CAGR %*
	 	 Percentage of Performance Award

to Be Issued**

	13.3%	 	91%
	13.2%	 	91%
	13.1%	 	90%
	13.0%	 	90%
	12.9%	 	89%
	12.8%	 	89%
	12.7%	 	88%
	12.6%	 	87%
	12.5%	 	87%
	12.4%	 	85%
	12.3%	 	83%
	12.2%	 	82%
	12.1%	 	80%
	11.9%	 	75%
	11.8%	 	71%
	11.7%	 	68%
	11.6%	 	64%
	11.5%	 	61%
	11.4%	 	57%
	11.3%	 	54%
	11.2%	 	50%
	11.1%	 	47%
	11.0%	 	43%
	10.9%	 	41%
	10.8%	 	38%
	10.6%	 	33%
	10.5%	 	30%
	10.4%	 	29%
	10.3%	 	27%
	10.2%	 	25%
	10.1%	 	23%
	10.0%	 	22%
	9.9% or less	 	0%

  

	*	CAGR Percentage to be rounded to nearest 0.1% 

  

	**	Percentage of Performance Award to Be Issued rounded to the nearest 1% 

  

	8.	Examples: For purposes of these examples, assume Employee is granted a Performance Award of 325 RSUs: 

 

	 	a.	If the CAGR is 14.3%, Employee shall receive the number of shares equal to 96% of the number of RSUs granted as the Performance Award, rounded up to the next whole
share or 312 shares (325 * 96% = 312.0) [306 Shares for Chief Executive Officer]. 

  

	 	b.	If the CAGR is 11.1%, Employee shall receive the number of shares equal to 47% of the number of RSUs granted as the Performance Award rounded up to the next whole share
or 153 shares (325 * 47% = 152.75) [140 Shares for Chief Executive Officer]. 

	 	c.	If CAGR is 17%, Employee shall receive the number of shares equal to 100% of the number of RSUs granted as the Performance Award or 325
shares (325 * 100% = 325). 

  

	 	d.	If CAGR is 9.9% or less, Employee shall not receive any portion of the Performance Award.

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