Document:

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                                                                   Exhibit 10.16

                                 AMENDMENT NO. 2
                                       TO
                       MARKETING AND INTEGRATION AGREEMENT

            AMENDMENT NO. 2 TO MARKETING AND INTEGRATION AGREEMENT (the
"Amendment No. 2") dated as of January __, 1999 by and between RoweCom Inc., a
Delaware corporation ("RCI"), and barnesandnoble.com llc, a Delaware limited
liability company ("BN").

                                   WITNESSETH:

            WHEREAS, the parties hereto previously have entered into a Marketing
and Integration Agreement (the "Original Agreement") dated as of August 20, 1998
and an Amendment No. 1 to the Original Agreement dated as of December 23, 1998
("Amendment No. 1," together with the Original Agreement, the "Agreement"),
which, among other things, sets forth the terms and conditions of a joint effort
by the parties to offer products to consumers via corporate intranets and the
internet; and

            WHEREAS, pursuant to the terms of the Agreement the parties are
obligated to develop jointly a development plan detailing a technology and sales
strategy and budget regarding the joint offering of products;

            WHEREAS, the parties hereto desire to amend the Agreement to extend
the date on which the parties are obligated to agree upon a development plan.

            NOW, THEREFORE, in consideration of the foregoing premises and the
mutual agreements and covenants set forth herein below, the parties hereto
hereby agree as follows:

            1. Terms not defined herein shall have the meanings ascribed to them
in the Agreement.

            2. The first sentence of Section 3(b)(v) of the Agreement is hereby
amended to delete the text included therein in its entirety and, in lieu
thereof, the following shall appear:

                  No later than February 18, 1999, RCI and BN shall agree upon a
                  Development Plan that will include a technology and sales
                  strategy and budget for the calendar year 1999.

            3. Except as herein provided the Agreement shall remain in full
force and effect without amendment or modification. This Amendment No. 2
supersedes any prior understandings or written or oral agreements amongst the
parties hereto, or any of them. respecting the within subject matter and
contains the entire understanding amongst the parties hereto with respect
thereto.

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            4. Other than as set forth herein, neither party by execution of
this Amendment No. 2 shall be deemed to have waived any of its rights or
remedies at law or in equity in connection with such party's enforcement of the
provisions of the Agreement or the provisions of any other agreement executed in
connection with the transactions out of which the Agreement arose.

            5. For the convenience of the parties hereto, any number of
counterparts hereof may be executed, and each such counterpart shall be deemed
to be an original instrument, and all of which taken together shall constitute
one agreement.

            6. This Amendment No. 2 shall be governed by the laws of the State
of New York without giving effect to the conflict of law principles thereof.

            7. The parties hereto covenant and agree that they will execute such
other and further instruments and documents as are or may become necessary or
desirable to effectuate and carry out this Amendment No. 2.

            IN WITNESS WHEREOF, this Amendment No. 2 has been executed as of the
day and year first above written by the parties hereto.

                                     ROWECOM INC.

                                     By: /s/ Louis Hernandez
                                         ------------------------------
                                         Name:
                                         Title:

                                     BARNESANDNOBLE.COM LLC

                                     By: /s/ Carl Rosendorf
                                         ------------------------------
                                         Name: CARL S. ROSENDORF
                                         Title: VICE PRESIDENT

                                       2<PAGE>

                                                                   Exhibit 10.17

                                  Amendment 3

                                Development Plan

      WHEREAS, the parties herein previously have entered into a Marketing and
Integration Agreement (the "Original Agreement") dated as of August 20, 1998 and
an Amendment No. 1 to the Original Agreement dated as of December 23, 1998
("Amendment No. 1," together with the Original Agreement, the "Agreement") and
an Amendment No. 2 to Amendment No. 1 dated January 23, 1999 ("Amendment No. 2,"
together with "Amendment NO. 1," together with the Original Agreement, the
"Agreement") which, among other things, sets forth the terms and conditions of a
joint effort by the parties to offer products to consumers via corporate
intranets and the internet; and

      WHEREAS, pursuant to the terms of the Agreement the parties are obligated
to develop jointly a development plan detailing a technology and sales strategy
and budget regarding the joint offering of products;

      The parties met on Friday, February 19, 1999 in New York City, New York in
the offices of barnesandnoble.com. The parties representing RoweCom were Richard
Rowe, CEO and Louis Hernandez, Executive Vice President and CEO. The parties
representing barnesandnoble.com were Jonathan Bulkeley, CEO and Carl Rosendorf,
Vice President of Marketing and Sales.

      The meeting was concluded with an agreed upon plan and strategy going
forward as per the contract.

      IN WITNESS WHEREOF, this Development Plan has been executed as of the day
and year first above written by the parties hereto.

            ROWECOM, INC.

            By: /s/ Louis Hernandez         Date: 3/99
                -----------------------           ---------------
                       Name:
                       Title:

            BARNESANDNOBLE.COM LLC

            By: /s/ Carl Rosendorf          Date: 3/3/99
                -----------------------           ---------------
                       Name:
                       Title:<PAGE>

                                                                   Exhibit 10.18

           AMENDMENT NO. 4 TO THE MARKETING AND INTEGRATION AGREEMENT

This Amendment No. 4 dated as of May 17, 1999 (this "Amendment") to the
Marketing and Integration Agreement is entered into between RoweCom Inc., a
Delaware corporation ("RCI") and barnesandnoble.com llc (f/k/a
barnesandnoble.com inc.), a Delaware limited liability company ("BN") and amends
the Marketing and Integration Agreement dated as of August 20, 1998, as amended
(the "Marketing Agreement") by and between RCI and BN. This Amendment No. 4 is
intended to clarify the parties' respective obligations with respect to the
provisions regarding exclusivity, Integrated Service, and joint sales efforts
and revenue sharing under the Marketing Agreement. Capitalized terms used in
this Amendment No. 4 and not otherwise defined herein are used with the meanings
ascribed to them in the Marketing Agreement.

      In consideration of the mutual promises and covenants contained in the
Marketing Agreement, and for other good and valuable consideration, the parties
hereby agree that the Marketing Agreement shall be amended in accordance with
Section 14(b) of the Marketing Agreement as follows:

1.    Section 1 is hereby amended by inserting in alphabetical order therein the
      following definition:

            "Technology Plan" shall mean the plan to be jointly prepared by BN
      and RCI as set forth in Section 4(b)(i) of the Marketing Agreement."

2.    Section 3(b)(i) of the Marketing Agreement is hereby deleted in its
      entirety.

3.    Section 3(b)(ii) is hereby deleted in its entirety and replaced with the
      following:

      "During the Term and subject to the provisions of this Agreement, RCI
      agrees that BN shall be the exclusive provider of all books to RCI for all
      business-to-business distribution channels customarily utilized by RCI
      from time to time, including without limitation, RCIs kStore service and
      kLibrary service, or other similar business-to-business service provided
      by RCI. Notwithstanding anything to the contrary RCI may market, promote,
      sell, and distribute its Subscriptions, products and services to third
      party vendors and customers not affiliated with BN, through all
      distribution utilized by RCI at any time, including without limitation
      through links via the Internet between the RCI Site, the RCI Service Home
      Page, or any similar customized home pages of RCI Intranets, and third
      party booksellers. The parties understand and agree that, with respect to
      RCI customers and such customers' intranets, RCI cannot restrict such
      customers from having relationships with third party booksellers."

4.    Section 3(b)(iii) is hereby amended by deleting in its entirety and is
      replaced with the following:
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      "During the Term and subject to provisions of this Agreement BN agrees
      that RCI shall be the exclusive provider of all Subscriptions to BN for
      all business-to-business distribution channels customarily utilized by BN,
      including without limitation BN's Business Solutions Service, or other
      similar business-to-business service provided by BN from time to time.
      Notwithstanding anything to the contrary, BN may market, promote, sell,
      and distribute books, BN Products, and other services to third party
      vendors and customers not affiliated with RCI though all distribution
      utilized by BN at any time, including without limitation, through links
      via the Internet between the BN Business Solutions Site, BN site, or any
      RN customized home pages of RN Intranets, and third party Subscription
      providers. The parties understand and agree that, with respect to BN
      customers and such customers' intranets, BN cannot restrict such customers
      from having relationships with third party Subscription providers. In
      addition, BN currently has an agreement to buy and to offer to its Current
      Customers certain Consumer Subscriptions (the "E-News Subscriptions")
      through the BN Site, which Subscriptions shall not be subject to the terms
      of this Agreement for the duration of RN's agreement with E-News. All
      Subscriptions other than the E-News Subscriptions shall be subject to the
      exclusive marketing arrangement set forth in this Section 3(b)(iii)(1)."

5.    Section 3(b)(iv) of the Marketing Agreement is hereby deleted in its
      entirety.

6.    Section 4(a)(ii)(1) is hereby deleted in its entirety.

7.    Section 4(b)(i) of the Marketing Agreement is hereby deleted in its
      entirety and replaced with the language set forth below. All references
      contained in the Marketing Agreement to the BN Database and Business
      Solutions software are hereby amended to conform to the intent of the
      parties as set forth in this Amendment No. 4.

      "No later than June 17, 1999, the parties shall agree upon a technology
      and implementation plan (the "Technology Plan") with respect to (1) the
      exchange of BN's then existing database of books to RCI and the exchange
      of RCI's then existing database of Subscriptions to BN, and (2) the
      ordering, processing and fulfillment for the sale of books on the RCI Site
      and through the RCI Service and the sale of Subscriptions through the BN
      Site, and all customer service in connection therewith. In the event that
      the parties are unable to reach such an agreement, then either party shall
      have the right to immediately terminate this Agreement upon written notice
      to the other party and/or the parties may renegotiate and amend the
      Marketing Agreement with respect to the Technology Plan or any other
      matter. The BN database described herein and all updates thereto are
      hereinafter referred to as the "BN Database" and the RCI database
      described herein and all updates hereto are hereinafter referred to as the
      "RCI Database.""

8.    Section 4(b)(iv) is hereby amended in its entirety to read as follows:

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      "The parties shall process orders, bill customers, collect payments,
      fulfill orders, and provide customer service to each party's customers as
      the parties shall agree and as set forth in the Technology Plan."

9.    Section 4(b)(v) is hereby deleted in its entirety.

10.   Schedule I is hereby amended in its entirety by replacing such schedule
      with Schedule I attached hereto. Except as set forth in Section 5 of this
      Agreement, other than the fees set forth on Schedule I, as amended and
      attached hereto, there shall be no additional fees payable by either party
      under the Marketing Agreement. In addition, Section 5(b) is hereby deleted
      in its entirety.

11.   The parties hereby agree not to implement a Development Plan as required
      under Section 3(b)(v) of the Marketing Agreement. It is hereby
      acknowledged and agreed that the parties may determine to proceed with a
      Development Plan at a future date at which time the parties shall, upon
      mutual agreement, agree in writing pursuant to an amendment to the
      Marketing Agreement. All references to the Development Plan contained in
      the Marketing Agreement are hereby amended to conform to the intent of the
      parties as set forth in this Amendment No. 4.

12.   The parties hereby agree not to integrate the web-sites of BN and RCI to
      provide a single fully integrated service for all business to business
      services of BN and RCI as of the date of this Amendment as required under
      the Marketing Agreement. It is hereby acknowledged and agreed that the
      parties may determine to proceed with an Integrated Service at a future
      date at which time the parties shall, upon mutual agreement, agree in
      writing pursuant to an amendment to the Marketing Agreement. All
      references to the Integrated Service are hereby amended to confirm to the
      intent of the parties as set forth in this Amendment No. 4.

      Except as expressly modified by this Amendment No. 4, all terms and
conditions of the Marketing Agreement shall remain in full force and effect as
originally constituted.

                             Signature Page Follows

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<PAGE>

IN WITNESS WHEREOF, the parties have caused this Amendment No. 4 to the
Marketing and Integration Agreement to be executed by their authorized
representatives as an instrument under seal of May 17, 1999.

ROWECOM, INC.                            BARNESANDNOBLE.COM LLC
                                         (f/k/a barnesandnoble.com Inc.)

By: /s/ Louis Hernandez Sr.              By: /s/ Carl S. Rosendorf
    ----------------------------             ----------------------------
Name: LOUIS HERNANDEZ SR.                Name: CARL S. ROSENDORF
      --------------------------               --------------------------
Title: EVP & CFO                         Title: SENIOR VICE PRESIDENT
       -------------------------                -------------------------

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