Document:

EX-10.12

 EXHIBIT 10.12 
 PC TOPCO HOLDINGS INC. 
 2012 OMNIBUS EQUITY INCENTIVE PLAN

 Article 1. Establishment & Purpose 
 1.1 Establishment. PC Topco Holdings Inc., a Delaware corporation (the “Company”), hereby establishes the 2012 Omnibus Equity Incentive Plan (this “Plan”) as set
forth herein. 
 1.2 Purpose of this Plan. The purpose of this Plan is to attract, retain and motivate the officers,
directors, employees and consultants of the Company and its Subsidiaries and Affiliates, and to promote the success of the Company’s business by providing them with appropriate incentives and rewards either through a proprietary interest in the
long-term success of the Company or compensation based on fulfilling certain performance goals. 
 Article 2. Definitions 

Capitalized terms used and not otherwise defined herein shall have the meanings set forth below. 

2.1 “Affiliate” means, with respect to any specified Person, any other Person which, directly or
indirectly, through one or more intermediaries, controls, or is controlled by, or is under common control with, such specified Person (for the purposes of this definition, “control” (including, with correlative meanings, the terms
“controlling,” “controlled by” and “under common control with”), as used with respect to any Person, means the possession, directly or indirectly, of the power to direct or cause the direction of
the management or policies of such Person, whether through the ownership of voting securities, by agreement or otherwise); provided, however, that for purposes of this Agreement the Company and its Subsidiaries shall not be an
Affiliate of any Stockholder or of any Stockholder’s Affiliates. Unless otherwise specifically indicated, when used herein the term Affiliate shall refer to an Affiliate of the Company. 

2.2 “Award” means any Option, Stock Appreciation Right, Restricted Stock, or Other Stock-Based Award that
is granted under this Plan. 
 2.3 “Award Agreement” means either (a) a written agreement
entered into by the Company and a Participant setting forth the terms and provisions applicable to an Award, or (b) a written statement signed by an authorized officer of the Company to a Participant describing the terms and provisions of the
actual grant of such Award. 
 2.4 “Board” means the Board of Directors of the Company.

 2.5 “Cause” shall have the meaning set forth below, except with respect to any Participant who
is employed by the Company or one of its Subsidiaries pursuant to an effective written employment agreement, if any, between the Company and/or one of its Subsidiaries and such Participant in which there is a definition of “Cause,” in
which event the definition of “Cause” as set forth in such employment agreement shall be deemed to be the definition of “Cause” herein solely for such Participant and only for so long as such employment agreement remains
effective. In all other events, the term “Cause” shall mean the Board has determined, in its reasonable judgment, that any one or more of the following has occurred: (a) the Participant shall have been convicted of, indicted for, or
shall have pleaded guilty or nolo contendere to, any felony, indictable offense or any crime involving dishonesty or moral turpitude; (b) the Participant shall have committed any fraud, theft, embezzlement, misappropriation of funds,

 
breach of fiduciary duty, act of dishonesty or other violation of the Company’s or an Affiliate’s (if applicable) written policies, rules or practices; (c) the Participant shall
have breached in any material respect any of the provisions of any agreement between the Participant and the Company or its Affiliates, including, without limitation, the Stockholders Agreement; (d) the Participant shall have engaged in conduct
likely to make the Company or any of its Affiliates subject to criminal liabilities other than those arising from the Company’s normal business activities; (e) the Participant shall have willfully engaged in any other conduct that involves
a breach of fiduciary obligation on the part of the Participant or otherwise could reasonably be expected to have a material adverse effect upon the business, interests or reputation of the Company or any of its Affiliates; or (f) failure or
refusal (other than due to Permanent Disability) to substantially perform the duties reasonably assigned to the Participant by the Board or the Participant’s direct supervisor; provided, however, that, the Participant has first been given
written notice by the Company or its Affiliate, as applicable, of such failure or refusal and such conduct remains uncured for a period of ten (10) business days after such notice to the Participant. 

2.6 “Change of Control” unless otherwise specified in the Award Agreement, means any transaction or a
series of related transactions as a result of which any Person or group of Persons other than the THL Party or its Affiliates, shall (A) acquire (whether by purchase, exchange, tender offer, merger, consolidation, recapitalization, redemption,
reorganization, issuance of capital stock or otherwise) directly or indirectly more than 50% of the voting power of the Company or more than 50% of Common Stock Equivalents (as defined in the Stockholders Agreement) that were issued and outstanding
immediately prior to such transaction or series of transactions, or (B) acquire assets constituting all or substantially all of the assets of the Company; provided, that, to the extent necessary to comply with Section 409A of
the Code with respect to the payment of deferred compensation, “Change of Control” shall be limited to a “change in control event” as defined in the Treasury Regulations Section 1.409A-3(i)(5) prescribed pursuant to
Section 409A of the Code. 
 2.7 “Code” means the U.S. Internal Revenue Code of 1986, as
amended from time to time. 
 2.8 “Committee” means the Board, or any committee designated by the
Board to administer this Plan in accordance with Article 3 of this Plan. 
 2.9
“Consultant” means any person who provides bona fide services to the Company or any Affiliate or Subsidiary as a consultant or advisor, excluding any Employee or Director. 

2.10 “Director” means a member of the Board who is not an Employee. 

2.11 “Employee” means an officer or other employee of the Company or any Subsidiary or Affiliate,
including a member of the Board who is such an employee. 
 2.12 “Fair Market Value” means, as of
any day, with respect to the Shares: 
  

	 	(a)	if the Shares are immediately and freely tradable on a stock exchange or in over-the-counter market, the closing price per Share on the preceding day, or if no trades
were made on such date, the immediately preceding day on which trades were made; or 

  

	 	(b)	in the absence of such a market for the Shares, the fair value per Share as determined in good faith by the Board and, for the purpose of determining the Option Price
or grant price of an Award, consistent with the principles of Section 409A of the Code. 

  
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 2.13 “Good Reason” shall have the meaning set forth below,
except with respect to any Participant who is employed by the Company or one of its Subsidiaries pursuant to an effective written employment agreement, if any, between the Company and/or one of its Subsidiaries and such Participant in which there is
a definition of “Good Reason,” in which event the definition of “Good Reason” as set forth in such employment agreement shall be deemed to be the definition of “Good Reason” herein solely for such Participant and only
for so long as such employment agreement remains effective. In all other events, the term “Good Reason” shall mean the following: (a) a material diminution of Participant’s base salary, (b) a material diminution in the
Participant’s authority, duties or responsibilities, or (c) the Company or any Subsidiary requiring the Participant to be based at any office or location that is more than fifty (50) miles from the initial location of the
Participant’s employment. 
 2.14 “Incentive Stock Option” means an Option intended to meet
the requirements of an incentive stock option as defined in Section 422 of the Code and designated as an Incentive Stock Option in accordance with Article 6 of this Plan. 

2.15 “Nonqualified Stock Option” means an Option that is not an Incentive Stock Option. 

2.16 “Option” means any Option granted from time to time under Article 6 of this Plan. 

2.17 “Option Price” means the purchase price per Share subject to an Option, as determined pursuant to
Section 6.2 of this Plan. 
 2.18 “Other Stock-Based Award” means any Award granted
under Article 9 of this Plan. 
 2.19 “Participant” means any eligible person as set forth
in Section 4.1 to whom an Award is granted. 
 2.20 “Permanent Disability” shall have
the meaning set forth below, except with respect to any Participant who is employed by the Company or one of its Subsidiaries pursuant to an effective written employment agreement, if any, between the Company and/or one of its Subsidiaries and such
Participant in which there is a definition of “Permanent Disability,” in which event the definition of “Permanent Disability” as set forth in such employment agreement shall be deemed to be the definition of “Permanent
Disability” herein solely for such Participant and only for so long as such employment agreement remains effective. In all other events, the term “Permanent Disability” shall mean: a determination by independent competent medical
authority (selected by the Board) that the Participant is unable to perform his duties and in all reasonable medical likelihood such inability shall continue for a consecutive period of 90 days or for a period in excess of 120 days in any 365 day
period. 
 2.21 “Person” means any natural person, sole proprietorship, general partnership,
limited partnership, limited liability company, joint venture, trust, unincorporated organization, association, corporation, governmental authority, or any other organization, irrespective of whether it is a legal entity and includes any successor
(by merger or otherwise) of such entity. 
 2.22 “Restricted Stock” means any Award granted under
Article 8 of this Plan. 
 2.23 “Restriction Period” means the period during which
Restricted Stock awarded under Article 8 of this Plan is restricted. 
 2.24 “Service”
means service as an Employee, Director or Consultant. 

  
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 2.25 “Share” means a share of common stock of the Company,
par value $0.01 per share, or such other class or kind of shares or other securities resulting from the application of Article 11 of this Plan. 
 2.26 “Stock Appreciation Right” means any right granted under Article 7 of this Plan 
 2.27 “Stockholders” has the meaning set forth in the Stockholders Agreement. 
 2.28 “Stockholders Agreement” means that certain Stockholders Agreement dated July 27, 2012 entered into by and among the Company and the stockholders listed on the
signature pages thereto, as may be amended from time to time. 
 2.29 “Subsidiary” with respect
to any entity (the “parent”) means any corporation, limited liability company, company, firm, association or trust of which such parent, at the time in respect of which such term is used, (i) owns directly or indirectly more than
fifty percent (50%) of the equity, membership interest or beneficial interest, on a consolidated basis, or (ii) owns directly or controls with power to vote, directly or indirectly through one or more Subsidiaries, shares of the equity,
membership interest or beneficial interest having the power to elect more than fifty percent (50%) of the directors, trustees, managers or other officials having powers analogous to that of directors of a corporation. Unless otherwise
specifically indicated, when used herein the term Subsidiary shall refer to a direct or indirect Subsidiary of the Company. 

2.30 “Ten Percent Shareholder” means a person who on any given date owns, either directly or indirectly
(taking into account the attribution rules contained in Section 424(d) of the Code), stock possessing more than ten percent (10%) of the total combined voting power of all classes of stock of the Company or a Subsidiary or Affiliate.

 2.31 “THL Party” has the meaning set forth in the Stockholders Agreement. 

Article 3. Administration 

3.1 Authority of the Committee. This Plan shall be administered by the Committee, which shall have full power to interpret and
administer this Plan and full authority to select the Directors, Employees and Consultants to whom Awards will be granted and determine the type and amount of Awards to be granted to each such Director, Employee or Consultant, the terms and
conditions of such Awards. Without limiting the generality of the foregoing, the Committee may, in its sole discretion, interpret, clarify, construe or resolve any ambiguity in any provision of this Plan or any Award Agreement, accelerate or waive
vesting of Awards and exercisability of Awards, extend the term or period of exercisability of any Awards, modify the purchase price or Option Price of any Award, or waive any terms or conditions applicable to any Award, subject to the limitations
set forth in Section 12.2 of this Plan. Awards may, in the discretion of the Committee, be made under this Plan in assumption of, or in substitution for, outstanding awards previously granted by the Company or an Affiliate or a company
acquired by the Company or with which the Company combines. The Committee shall have full and exclusive discretionary power to adopt rules, forms, instruments and guidelines for administering this Plan as the Committee deems necessary or proper. All
actions taken and all interpretations and determinations made by the Committee or by the Board (or any other committee or sub-committee thereof), as applicable, shall be final and binding upon the Participants, the Company and all other interested
individuals. 

  
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 3.2 Delegation. The Committee may delegate to one or more of its members, one or more
officers of the Company or any Subsidiary, or one or more agents or advisors such administrative duties or powers as it may deem advisable. 

Article 4. Eligibility and Participation 
 4.1 Eligibility. Participants will consist of such Employees, Directors and Consultants as the Committee in its sole discretion determines and whom the Committee may designate from time to time to
receive Awards under this Plan; provided, however, that Options and Stock Appreciation Rights may only be granted to those Employees, Directors and Consultants with respect to whom the Company is an “eligible issuer” within
the meaning of Section 409A of the Code. Designation of a Participant in any year shall not require the Committee to designate such person to receive an Award in any other year or, once designated, to receive the same type or amount of Award as
granted to the Participant in any other year. 
 4.2 Type of Awards. Awards under this Plan may be granted in any one or
a combination of: (a) Options; (b) Stock Appreciation Rights; (c) Restricted Stock; and (d) Other Stock-Based Awards. Awards granted under this Plan shall be evidenced by Award Agreements (which need not be identical) that
provide additional terms and conditions associated with such Awards, including, without limitation restrictive covenants, as determined by the Committee in its sole discretion; provided, however, that in the event of any conflict
between the provisions of this Plan and any such Award Agreement, the provisions of this Plan shall prevail. 
 Article 5. Shares Subject to
this Plan and Maximum Awards 
 5.1 Number of Shares Available for Awards. 

 

	 	(a)	Shares. Subject to adjustment as provided in this Article 5 and Article 11 of the Plan, the maximum number of Shares available for issuance to
Participants pursuant to Awards under the Plan shall be 3,706. The Shares available for issuance under the Plan may consist, in whole or in part, of authorized and unissued Shares or treasury Shares. Any Shares tendered to or withheld by the Company
as part or full payment for the purchase price, Option Price or grant price of an Award or to satisfy all or part of the Company’s tax withholding obligation with respect to an Award shall not be available for the issuance of additional Awards.

  

	 	(b)	Additional Shares. In the event that any outstanding Award expires, is forfeited, cancelled or otherwise terminated without consideration (i.e., Shares or cash)
therefor, the Shares subject to such Award, to the extent of any such forfeiture, cancellation, expiration, termination or settlement, shall again be available for Awards under this Plan. If the Committee authorizes the assumption under this Plan,
in connection with any merger, consolidation, acquisition of property or stock, or reorganization, of awards granted under another plan, such assumption shall not reduce the maximum number of Shares available for issuance under this Plan.

  
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 Article 6. Options 
 6.1 Grant of Options. The Committee is hereby authorized to grant Options to Participants. Each Option shall permit a Participant to purchase from the Company a stated number of Shares at an Option
Price established by the Committee, subject to the terms and conditions described in this Article 6 and to such additional terms and conditions, as established by the Committee, in its sole discretion, that are consistent with the provisions
of the Plan. Options shall be designated as either Incentive Stock Options or Nonqualified Stock Options; provided, that, Options granted to Directors shall be Nonqualified Stock Options. An Option granted as an Incentive Stock Option
shall, to the extent it fails to qualify under the Code as an Incentive Stock Option, be treated as a Nonqualified Stock Option. Neither the Committee, the Company, any of its Subsidiaries or Affiliates, nor any of their employees or representatives
shall be liable to any Participant or to any other Person if it is determined that an Option intended to be an Incentive Stock Option does not qualify under the Code as an Incentive Stock Option. Each Option shall be evidenced by an Award Agreement
which shall state the number of Shares covered by such Option. Such Award Agreements shall conform to the requirements of the Plan and may contain such other provisions as the Committee shall deem advisable. 

6.2 Option Price. The Option Price shall be determined by the Committee at the time of grant, but shall not be less than one
hundred percent of the Fair Market Value of a Share on the date of grant. In the case of any Incentive Stock Option granted to a Ten Percent Shareholder, the Option Price shall not be less than one hundred ten percent of the Fair Market Value of a
Share on the date of grant. 
 6.3 Option Term. The term of each Option shall be determined by the Committee at the time
of grant and shall be stated in the Award Agreement, but in no event shall such term be greater than ten years (or, in the case of an Incentive Stock Option granted to a Ten Percent Shareholder, five years). 

6.4 Time of Exercise. Options granted under this Article 6 shall be exercisable at such times and be subject to such
restrictions and conditions as the Committee shall in each instance approve as set forth in each Award Agreement, which terms and restrictions need not be the same for each grant or for each Participant. 

6.5 Method of Exercise. Except as otherwise provided in the Plan or in an Award Agreement, an Option may be exercised for all, or
from time to time any part, of the Shares for which it is then exercisable. For purposes of this Article 6, the exercise date of an Option shall be the later of the date a notice of exercise is received by the Company and, if applicable, the
date full payment is received by the Company pursuant to clauses (a), (b), (c), (d), or (e) of the following sentence (including the applicable tax withholding pursuant to Section 14.3 of the Plan). The aggregate Option Price for
the Shares as to which an Option is exercised shall be paid to the Company in full at the time of exercise at the election of the Participant: (a) in cash or its equivalent (e.g., by cashier’s check); (b) to the extent permitted by
the Committee, in Shares (whether or not previously owned by the Participant) having a Fair Market Value equal to the aggregate Option Price for the Shares being purchased and satisfying such other requirements as may be imposed by the Committee;
(c) partly in cash and, to the extent permitted by the Committee, partly in such Shares (as described in (b) above); (d) to the extent permitted by the Committee, by reducing the number of Shares otherwise deliverable upon the
exercise of the Option by the number of Shares having a Fair Market Value equal to the Option Price; or (e) if there is a public market for the Shares at such time, subject to such requirements as may be imposed by the Committee, through the
delivery of irrevocable instructions to a broker to sell Shares obtained upon the exercise of the Option and to deliver promptly to the Company an amount out of the proceeds of such sale equal to the aggregate Option Price for the Shares being
purchased. The Committee may prescribe any other method of payment that it determines to be consistent with applicable law and the purpose of the Plan. 
 6.6 Limitations on Incentive Stock Options. Incentive Stock Options may be granted only to employees of the Company or of a “parent corporation” or “subsidiary corporation” (as
such terms are defined in Section 424 of the Code) at the date of grant. The aggregate Fair Market Value (generally determined as of the time the Option is granted) of the Shares with respect to which Incentive Stock

  
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Options are exercisable for the first time by a Participant during any calendar year under all plans of the Company and of any “parent corporation” or “subsidiary corporation”
shall not exceed one hundred thousand dollars, or the Option shall be treated as a Nonqualified Stock Option, but only to the extent of that portion of the Option in excess of the limit. For purposes of the preceding sentence, unless otherwise
designated by the Company, Incentive Stock Options will be taken into account in the order in which they are granted. Each provision of the Plan and each Award Agreement relating to an Incentive Stock Option shall be construed so that each Incentive
Stock Option shall be an incentive stock option as defined in Section 422 of the Code, and any provisions of the Award Agreement thereof that cannot be so construed shall be disregarded. 
 Article 7. Stock Appreciation Rights 
 7.1 Grant of Stock Appreciation
Rights. The Committee is hereby authorized to grant Stock Appreciation Rights to Participants. Stock Appreciation Rights shall be evidenced by Award Agreements that shall conform to the requirements of the Plan and may contain such other
provisions as the Committee shall deem advisable. Subject to the terms of the Plan and any applicable Award Agreement, a Stock Appreciation Right granted under the Plan shall confer on the holder thereof a right to receive, upon exercise thereof,
the excess of: (a) the Fair Market Value of a specified number of Shares on the date of exercise over (b) the grant price of the right as specified by the Committee on the date of the grant. Such payment may be in the form of cash, Shares,
other property or any combination thereof, as the Committee shall determine in its sole discretion. 
 7.2 Terms of Stock
Appreciation Right. Each Stock Appreciation Right grant shall be evidenced by an Award Agreement which shall state the grant price (which shall not be less than one hundred percent of the Fair Market Value of a Share on the date of grant), term,
methods of exercise, methods of settlement, and such other provisions as the Committee shall determine. No Stock Appreciation Right shall have a term of more than ten years from the date of grant. 

Article 8. Restricted Stock 
 8.1 Grant of Restricted Stock. The Committee is hereby authorized to grant Restricted Stock to Participants. An Award of Restricted Stock is a grant by the Committee of a specified number of Shares
to the Participant, which Shares are subject to forfeiture upon the occurrence of specified events. Participants shall be awarded Restricted Stock in exchange for consideration not less than the minimum consideration required by applicable law.
Restricted Stock shall be evidenced by an Award Agreement, which shall conform to the requirements of the Plan and may contain such other provisions as the Committee shall deem advisable. 

8.2 Terms of Restricted Stock Awards. Each Award Agreement evidencing a Restricted Stock grant shall specify the Restriction
Period(s), the number of Shares of Restricted Stock subject to the Award, the purchase price, if any, of the Restricted Stock, the performance, employment, or other conditions (including the termination of a Participant’s Service whether due to
death, disability or other reason) under which the Restricted Stock may be forfeited to the Company and such other provisions as the Committee shall determine. Any Restricted Stock granted under the Plan shall be evidenced in such manner as the
Committee may deem appropriate, including book-entry registration or issuance of a stock certificate or certificates (in which case, the certificate(s) representing such Shares shall be legended as to sale, transfer, assignment, pledge or other
encumbrances during the Restriction Period and deposited by the Participant, together with a stock power endorsed in blank, with the Company, to be held in escrow during the Restriction Period). At the end of the Restriction Period, the restrictions
imposed hereunder and under the Award Agreement shall lapse with respect to the number of Shares of Restricted Stock as determined by the Committee, and, except as provided in Section 14.6, the legend required by this
Section 8.2 shall be removed and such number of Shares delivered to the Participant (or, where appropriate, the Participant’s legal representative). 

  
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 8.3 Voting and Dividend Rights. The Committee shall determine and set forth in a
Participant’s Award Agreement whether or not a Participant holding Restricted Stock granted hereunder shall have the right to exercise voting rights with respect to the Restricted Stock during the Restriction Period (the Committee may require a
Participant to grant an irrevocable proxy and power of substitution) and/or have the right to receive dividends on the Restricted Stock during the Restriction Period (and, if so, on what terms). 

8.4 Performance Goals. The Committee may condition the grant of Restricted Stock or the expiration of the Restriction Period upon
the Participant’s achievement of one or more performance goal(s) specified in the Award Agreement. If the Participant fails to achieve the specified performance goal(s), the Committee shall not grant the Restricted Stock to such Participant or
the Participant shall forfeit the Award of Restricted Stock to the Company, as applicable. 
 8.5 Section 83(b)
Election. If a Participant makes an election pursuant to Section 83(b) of the Code concerning Restricted Stock, the Participant shall be required to file promptly a copy of such election with the Company. 

Article 9. Other Stock-Based Awards 
 The Committee, in its sole discretion, may grant Awards of Shares and Awards that are valued, in whole or in part, by reference to, or are otherwise based on the Fair Market Value of, Shares, including
without limitation, restricted stock units, dividend equivalent rights, and other phantom awards. Such Other Stock-Based Awards shall be in such form, and dependent on such conditions, as the Committee shall determine, including, without limitation,
the right to receive one or more Shares (or the equivalent cash value of such Shares) upon the completion of a specified period of Service, the occurrence of an event, and/or the attainment of performance objectives. Subject to the provisions of the
Plan, the Committee shall determine to whom and when Other Stock-Based Awards will be made, the number of Shares to be awarded under (or otherwise related to) such Other Stock-Based Awards, whether such Other Stock-Based Awards shall be settled in
cash, Shares or a combination of cash and Shares, and all other terms and conditions of such Awards (including, without limitation, the vesting provisions thereof and provisions ensuring that all Shares so awarded and issued shall be fully paid and
non-assessable). Each Other Stock-Based Award grant shall be evidenced by an Award Agreement, which shall conform to the requirements of the Plan. 
 Article 10. Compliance with Section 409A of the Code 
 10.1
General. The Company intends that the Plan and all Awards be construed to avoid the imposition of additional taxes, interest, and penalties pursuant to Section 409A of the Code (together with all regulations, guidance, compliance programs,
and other interpretative authority thereunder, “Section 409A”). Notwithstanding the Company’s intention, in the event any Award is subject to such additional taxes, interest or penalties pursuant to Section 409A, the
Committee may, in its sole discretion and without a Participant’s prior consent, amend the Plan and/or Awards, adopt policies and procedures, or take any other actions (including amendments, policies, procedures and actions with retroactive
effect) as are necessary or appropriate to (a) exempt the Plan and/or any Award from the application of Section 409A, (b) preserve the intended tax treatment of any such Award, or (c) comply with the requirements of
Section 409A, including without limitation any such regulations, guidance, compliance programs, and other interpretative authority that may be issued after the date of the grant. In no event shall the Company or any of its Subsidiaries or
Affiliates be liable for any additional tax, interest or penalties that may be imposed on a Participant under Section 409A or any damages for failing to comply with Section 409A. 

  
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 10.2 Payments to Specified Employees. Notwithstanding any contrary provision in the
Plan or Award Agreement, any payment(s) of nonqualified deferred compensation (within the meaning of Section 409A) that are otherwise required to be made under the Plan to a “specified employee” (as defined under Section 409A) as
a result of his or her separation from service (other than a payment that is not subject to Section 409A) shall be delayed for the first six months following such separation from service (or, if earlier, until the date of death of the specified
employee) and shall instead be paid (in a manner set forth in the Award Agreement) on the day that immediately follows the end of such six-month period or as soon as administratively practicable thereafter. Any remaining payments of nonqualified
deferred compensation shall be paid without delay and at the time or times such payments are otherwise scheduled to be made. 

10.3 Separation from Service. A termination of Service shall not be deemed to have occurred for purposes of any provision of the
Plan or any Award Agreement providing for the payment of any amounts or benefits that are considered nonqualified deferred compensation under Section 409A upon or following a termination of Service, unless such termination is also a
“separation from service” within the meaning of Section 409A and the payment thereof prior to a “separation from service” would violate Section 409A. For purposes of any such provision of the Plan or any Award Agreement
relating to any such payments or benefits, references to a “termination,” “termination of employment,” “termination of service,” or like terms shall mean “separation from service.” 

Article 11. Adjustments 

11.1 Adjustments in Authorized Shares. In the event of any corporate event or transaction involving the Company, a Subsidiary
and/or an Affiliate (including, but not limited to, a change in the Shares of the Company or the capitalization of the Company) such as a merger, consolidation, reorganization, recapitalization, separation, stock dividend, stock split, reverse stock
split, split up, spin-off, combination of Shares, exchange of Shares, dividend in kind, extraordinary cash dividend, amalgamation, or other like change in capital structure (other than normal cash dividends to stockholders of the Company), or any
similar corporate event or transaction, the Committee, to prevent dilution or enlargement of Participants’ rights under the Plan, shall substitute or adjust, in its sole discretion, the number and kind of Shares or other property that may be
issued under the Plan or under particular forms of Awards, the number and kind of Shares or other property subject to outstanding Awards, the Option Price, grant price or purchase price applicable to outstanding Awards and/or other value
determinations (including performance conditions) applicable to the Plan or outstanding Awards. All adjustments shall be made in good faith compliance with Section 409A. For the avoidance of doubt, the purchase of Shares or other equity
securities of the Company by a stockholder of the Company or any third party from the Company shall not constitute a corporate event or transaction giving rise to an adjustment described in this Section 11.1. 

11.2 Change of Control. Upon the occurrence of a Change of Control after the Effective Date, unless otherwise specifically
prohibited under applicable laws or by the rules and regulations of any governing governmental agencies or national securities exchanges, or unless the Committee shall specify otherwise in the Award Agreement, the Committee is authorized (but not
obligated) to make adjustments in the terms and conditions of outstanding Awards, including without limitation the following (or any combination thereof): (a) continuation or assumption of such outstanding Awards under the Plan by the Company
(if it is the surviving company or corporation) or by the surviving company or corporation or its parent; (b) substitution by the surviving company or corporation or its parent of equity, equity-based and/or cash awards with substantially the
same terms for outstanding Awards (excluding the consideration 

  
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payable upon settlement of the Awards); (c) accelerated exercisability, vesting and/or lapse of restrictions under outstanding Awards immediately prior to the occurrence of such event;
(d) upon written notice, provide that any outstanding Awards must be exercised, to the extent then exercisable, during a reasonable period of time immediately prior to the scheduled consummation of the event or such other period as determined
by the Committee (contingent upon the consummation of the event), and at the end of such period, such Awards shall terminate to the extent not so exercised within the relevant period; (e) cancellation of all or any portion of outstanding Awards
for fair value (in the form of cash, Shares, other property or any combination thereof) as determined in the sole discretion of the Committee and which value may be zero, provided, that, in the case of Options and Stock Appreciation
Rights or similar Awards, the fair value may equal the excess, if any, of the value of the consideration to be paid in the Change of Control transaction to holders of the same number of Shares subject to such Awards (or, if no such consideration is
paid, Fair Market Value of the Shares subject to such outstanding Awards or portion thereof being canceled) over the aggregate Option Price or grant price, as applicable, with respect to such Awards or portion thereof being canceled, or if no such
excess, zero; and (f) cancellation of all or any portion of outstanding unvested and/or unexercisable Awards for no consideration. 

Article 12. Duration; Amendment, Modification, Suspension and Termination 
 12.1 Duration of Plan. Unless sooner terminated as provided in Section 12.2, this Plan shall terminate on the tenth (10th) anniversary of the Effective Date. 

12.2 Amendment, Modification, Suspension and Termination of Plan. Subject to the terms of the Plan, the Committee may amend,
alter, suspend, discontinue or terminate this Plan or any portion thereof or any Award (or Award Agreement) hereunder at any time, in its sole discretion, provided, that, no action taken by the Committee shall adversely affect in any
material respect the rights granted to any Participant under any outstanding Awards (other than pursuant to Article 10, Article 11, or as the Committee deems necessary to comply with applicable law, including without limitation, the
Dodd-Frank Wall Street Reform and Consumer Protection Act) without the Participant’s written consent. 
 Article 13. Forfeiture of
Awards Upon Termination of Service 
 13.1 Termination of Service for Cause. Unless otherwise provided in an Award
Agreement, in the event (a) a Participant’s Service is terminated for Cause, or (b) the Board determines that a Participant’s acts or omissions constitute Cause, all outstanding Awards held by the Participant shall terminate and
be forfeited without consideration, effective on the date the Participant’s Service is terminated for Cause or the date the act or omission constituting Cause is determined to have occurred, as applicable. 

13.2 Termination of Service Due to Death. Unless otherwise provided in an Award Agreement, in the event a Participant’s
Service is terminated due to death (and Cause does not exist as of such date): (a) all unvested Awards held by the Participant shall terminate and be forfeited without consideration, effective as of the date the Participant’s Service is
terminated and (b) all vested Options and Stock Appreciation Rights shall terminate on the earlier of (i) ninety (90) days following the termination of Service and (ii) the expiration of the term of such Awards. 

13.3 Termination of Service for Reason Other than Cause or Death. Unless otherwise provided in an Award Agreement, in the event a
Participant’s Service is terminated for any reason other than pursuant to Section 13.1 or Section 13.2 above (and Cause does not exist as of such date): (a) all unvested Awards held by the Participant shall
terminate and be forfeited without consideration, effective as of the date the Participant’s Service is terminated and (b) all vested Options and Stock Appreciation Rights shall terminate on the earlier of (i) sixty (60) days
following the termination of Service and (ii) the expiration of the term of such Awards. 

  
 10 

 Article 14. General Provisions 

14.1 No Right to Service or Award. The granting of an Award under the Plan shall impose no obligation on the Company, any
Subsidiary or any Affiliate to continue the Service of a Participant and shall not lessen or affect any right that the Company, any Subsidiary or any Affiliate may have to terminate the Service of such Participant. No Participant or other Person
shall have any claim to be granted any Award, and there is no obligation for uniformity of treatment of Participants, or holders or beneficiaries of Awards. The terms and conditions of Awards and the Committee’s determinations and
interpretations with respect thereto need not be the same with respect to each Participant (whether or not such Participants are similarly situated). 
 14.2 Settlement of Awards. Each Award Agreement shall establish the form in which the Award shall be settled. The Committee shall determine whether cash, Awards, other securities or other
property shall be issued or paid in lieu of fractional Shares or whether such fractional Shares or any rights thereto shall be issued, rounded, forfeited, or otherwise eliminated. 

14.3 Tax Withholding. The Company shall have the power and the right to deduct or withhold automatically from any amount
deliverable under the Award or otherwise, or require a Participant to remit to the Company, the minimum statutory amount to satisfy federal, state, and local taxes, domestic or foreign, required by law or regulation to be withheld with respect to
any taxable event arising as a result of the Plan. The Committee, in its sole discretion, may permit Participants to satisfy the withholding requirement, in whole or in part, by having the Company withhold Shares having a Fair Market Value equal to
the minimum statutory total tax that could be imposed in connection with any such taxable event. 
 14.4 No Guarantees
Regarding Tax Treatment. Participants (or their beneficiaries) shall be responsible for all taxes with respect to any Awards under the Plan. The Committee and the Company make no guarantees to any Person regarding the tax treatment of Awards or
payments made under the Plan. Neither the Committee nor the Company has any obligation to take any action to prevent the assessment of any tax on any Person with respect to any Award under Section 409A of the Code or Section 457A of the
Code or otherwise and none of the Company, any of its Subsidiaries or Affiliates, or any of their employees or representatives shall have any liability to a Participant with respect thereto. 

14.5 Non-Transferability of Awards. Unless otherwise determined by the Committee, an Award shall not be transferable or
assignable by the Participant except in the event of his or her death (subject to the applicable laws of descent and distribution) and any such purported assignment, alienation, pledge, attachment, sale, transfer or encumbrance shall be void and
unenforceable against the Company or any Affiliate. No transfer shall be permitted for value or consideration. An award exercisable after the death of a Participant may be exercised by the heirs, legatees, personal representatives or distributees of
the Participant. Any permitted transfer of the Awards to heirs, legatees, personal representatives or distributees of the Participant shall not be effective to bind the Company unless the Committee shall have been furnished with written notice
thereof and a copy of such evidence as the Committee may deem necessary to establish the validity of the transfer and the acceptance by the transferee or transferees of the terms and conditions hereof. 

  
 11 

 14.6 Stockholders Agreement; Conditions and Restrictions on Shares. Shares received
in connection with Awards granted hereunder shall be subject to all of the terms and conditions of the Stockholders Agreement, including all transfer restrictions, repurchase rights and “take along” rights set forth therein. As a condition
to receiving, exercising or settling an Award, if not already fully bound by the terms set forth in the Stockholders Agreement, each Participant shall sign a joinder agreement pursuant to which such Participant shall become fully bound by the terms
set forth in the Stockholders Agreement. The Committee may impose such other conditions or restrictions on any Shares received in connection with an Award as it may deem advisable or desirable. These restrictions may include, but shall not be
limited to, requirements that the Participant: (a) hold the Shares received for a specified period of time or (b) represent and warrant in writing that the Participant is acquiring the Shares for investment and without any present
intention to sell or distribute such Shares. The certificates for Shares may include any legend which the Committee deems appropriate to reflect any conditions and restrictions applicable to such Shares. 

14.7 Shares Not Registered. Shares and Awards shall not be issued under this Plan unless the issuance and delivery of such Shares
and any Awards comply with (or are exempt from) all applicable requirements of law, including, without limitation, the Securities Act of 1933, as amended, the rules and regulations promulgated thereunder, state securities laws and regulations, and
the regulations of any stock exchange or other securities market on which the Company’s securities may then be traded. The Company shall not be obligated to file any registration statement under any applicable securities laws to permit the
purchase or issuance of any Shares or any Awards under this Plan, and accordingly any certificates for Shares or documents granting Awards may have an appropriate legend or statement of applicable restrictions endorsed thereon. If the Company deems
it necessary to ensure that the issuance of securities under this Plan is not required to be registered under any applicable securities laws, each Participant to whom such security would be purchased or issued shall deliver to the Company an
agreement or certificate containing such representations, warranties and covenants as the Company reasonably requires. 

14.8 Awards to Non-U.S. Employees or Directors. To comply with the laws in countries other than the United States in which the
Company or any Subsidiary or Affiliate operates or has Employees, Directors or Consultants, the Committee, in its sole discretion, shall have the power and authority to: (a) determine which Subsidiaries or Affiliates shall be covered by the
Plan; (b) determine which Employees, Directors or Consultants outside the United States are eligible to participate in the Plan; (c) modify the terms and conditions of any Award granted to Employees, Directors or Consultants outside the
United States to comply with applicable foreign laws; (d) take any action, before or after an Award is made, that it deems advisable to obtain approval or comply with any necessary local government regulatory exemptions or approvals; and
(e) establish sub-plans and modify exercise procedures and other terms and procedures, to the extent such actions may be necessary or advisable. 
 14.9 Rights as a Stockholder. Except as otherwise provided herein or in the applicable Award Agreement, a Participant shall have none of the rights of a stockholder with respect to Shares
covered by any Award until the Participant becomes the record holder of such Shares. 
 14.10 Severability. If any
provision of the Plan or any Award is or becomes or is deemed to be invalid, illegal, or unenforceable in any jurisdiction, or as to any Person or Award, or would disqualify the Plan or any Award under any law deemed applicable by the Committee,
such provision shall be construed or deemed amended to conform to applicable laws, or if it cannot be so construed or deemed amended without, in the determination of the Committee, materially altering the intent of the Plan or the Award, such
provision shall be stricken as to such jurisdiction, Person, or Award, and the remainder of the Plan and any such Award shall remain in full force and effect. 

  
 12 

 14.11 Unfunded Plan. Participants shall have no right, title, or interest whatsoever
in or to any investments that the Company or any of its Subsidiaries or Affiliates may make to aid it in meeting its obligations under the Plan. Nothing contained in the Plan, and no action taken pursuant to its provisions, shall create or be
construed to create a trust of any kind, or a fiduciary relationship between the Company and any Participant, beneficiary, legal representative, or any other Person. To the extent that any Person acquires a right to receive payments from the Company
under the Plan, such right shall be no greater than the right of an unsecured general creditor of the Company. All payments to be made hereunder shall be paid from the general funds of the Company and no special or separate fund shall be established
and no segregation of assets shall be made to assure payment of such amounts. The Plan is not subject to the U.S. Employee Retirement Income Security Act of 1974, as amended from time to time. 

14.12 No Constraint on Corporate Action. Nothing in the Plan shall be construed to: (a) limit, impair, or otherwise affect
the Company’s right or power to make adjustments, reclassifications, reorganizations, or changes of its capital or business structure, or to merge or consolidate, or dissolve, liquidate, sell, or transfer all or any part of its business or
assets; or (b) limit the right or power of the Company to take any action which such entity deems to be necessary or appropriate. 
 14.13 Successors. All obligations of the Company under the Plan with respect to Awards granted hereunder shall be binding on any successor to the Company, whether the existence of such successor is
the result of a direct or indirect purchase, merger, consolidation, or otherwise, of all or substantially all of the business or assets of the Company. 
 14.14 Governing Law. This Plan and each Award Agreement and all claims or causes of action or other matters (whether in contract, tort or otherwise) that may be based upon, arise out of or
relate to this Plan or any Award Agreement or the negotiation, execution or performance of this Plan or any Award Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, excluding any conflict or choice of
law rule or principle that might otherwise refer construction or interpretation of this Plan to the substantive law of another jurisdiction. 
 14.15 Effective Date. The Plan shall be effective as of the date of adoption by the Board, which date is set forth below (the “Effective Date”). 

*                    *  
                  * 
 This Plan was duly adopted and approved by the Board of Directors of the Company on the 27th day of July, 2012. 

  
 13EX-10.13

 Exhibit 10.13 
 EXECUTION VERSION 
 ADVISORY SERVICES AGREEMENT 

This ADVISORY SERVICES AGREEMENT (this “Agreement”) is entered into as of July 27, 2012 by and among (i) PC
Topco Holdings, Inc., a Delaware corporation (“Buyer”), (ii) PC Intermediate Holdings, Inc., a Delaware corporation (“Midco”), (iii) Party City Holdings Inc., a Delaware corporation, individually and on
behalf of its direct and indirect subsidiaries (“Party City” and together with Buyer, Midco and Party City, collectively, the “Companies”), (v) THL Managers VI, LLC, a Delaware limited liability company
(“Sponsor”) and (vi) Advent International Corporation, a Delaware corporation (the “Advent Party”). 
 RECITALS 
 WHEREAS, Buyer is a party to that certain Agreement and
Plan of Merger, dated as of June 4, 2012, by and among Buyer, PC Merger Sub, Inc. (“Merger Sub”), Party City, Jefferson M. Case, BSR LLC, a Delaware limited liability company and Weston Presidio Capital Partners IV, L.P., a
Delaware limited partnership (the “Merger Agreement”) pursuant to which, among other things, Buyer acquired indirect ownership of Party City by the reverse triangular merger of Merger Sub with and into Party City, with Party City as
the surviving corporation (the “Merger”); 
 WHEREAS, to facilitate the Merger and related
transactions in connection with the Merger Agreement, Sponsor provided (i) advice, analysis and assistance with due diligence and other investigatory matters related to the Companies, their subsidiaries and the industries in which they operate,
(ii) structural advice and assistance with the negotiation of debt financing provided in connection with the Merger including (a) that certain $400 million senior secured asset-based revolving credit facility pursuant to the terms of a
revolving loan agreement and (b) that certain $1,125 million senior secured term loan facility pursuant to the terms of a term loan agreement, each such agreement to be dated on or about the date hereof by and among Midco, Merger Sub, PC
Finance Sub, Inc., a Delaware corporation, the lenders from time to time party thereto, Deutsche Bank Trust Company Americas and the other agents party thereto (as the same may be amended, restated, amended and restated, supplemented, replaced,
refinanced or otherwise modified from time to time, the “Debt Financing”), (iii) structural advice and assistance with the negotiation of debt financing provided in connection with the Merger including those certain $700
million 8.875% senior notes due 2020 (as the same may be amended, restated, amended and restated, supplemented, replaced, refinanced or otherwise modified from time to time, the “Bond Financing”), (iv) arrangement and
negotiation of senior executive management incentive arrangements, and (v) other advisory services (the “Financial Advisory Services”); 
 WHEREAS, Indemnitees (as hereinafter defined) may have certain rights to indemnification, advancement of expenses and/or insurance provided by Sponsor (or its affiliates other than the
Companies), which the Companies and Sponsor intend to be secondary to the primary obligation of the Companies to indemnify Indemnitees as provided herein, with the Companies’ acknowledgement of and agreement to the foregoing being a material
condition to Indemnitees’ willingness to provide services to the Companies; and 

 WHEREAS, the Companies desire to retain Sponsor to provide certain
management, consulting and financial and other advisory services to the Companies, and Sponsor is willing to provide such services on the terms set forth below. 
 AGREEMENT 
 NOW, THEREFORE, in consideration of the
above premises and the representations, warranties, covenants and mutual agreements contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto, intending to be
legally bound, hereby agree as follows: 
 1. Services. Sponsor hereby agrees that, during the Term (as hereinafter
defined) of this Agreement specified in Section 3 hereof, it is prepared to make available to the Companies certain employees of Sponsor’s choosing (each a “Consultant” and collectively the
“Consultants”) to provide the following management, consulting, financial and other advisory services (collectively, the “Services”) to the Companies as requested from time to time by the Board of Directors or
Managers or analogous governing body, as applicable, of the Companies and agreed to by Sponsor: 
 (a) advice in
connection with the negotiation and consummation of agreements, contracts, documents and instruments necessary to provide the Companies or any of their subsidiaries with financing on terms and conditions satisfactory to the Companies; 

(b) financial, managerial and operational advice in connection with the Companies’ day-to-day operations,
including, without limitation, advice with respect to the development and implementation of strategies for improving the operating, marketing and financial performance of the Companies and their subsidiaries; 

(c) advice in connection with financing, acquisition, disposition, merger, combination and change of control
transactions involving any of the Companies or their subsidiaries (however structured); and 
 (d) such
other services (which may include financial and strategic planning and analysis, consulting services, human resources and executive recruitment services and other services) as Sponsor and the Companies may from time to time agree in writing.

 Consultants will devote such time and efforts to the performance of Services contemplated hereby as Sponsor deems reasonably necessary or
appropriate; provided, however, that no minimum number of hours is or will be required to be devoted by the Consultants on a weekly, monthly, annual or other basis. The Companies acknowledge that Sponsor’s Services are not exclusive and
that Sponsor and the Consultants will render similar services to other persons and entities. In providing Services to the Companies, Sponsor will act as an independent contractor and it is expressly understood and agreed that this Agreement is not
intended to create, and does not create, any partnership, agency, joint venture or similar relationship and that neither Sponsor, on the one hand, nor the Companies, on the other, has the right or ability to contract for or on behalf of each other
or to effect any transaction for each other’s account. 

  
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 The Services may include advice and recommendations regarding potential future events and there can be no
guarantee that such future events will occur as anticipated or at all. The Companies will be responsible for determining the manner in which such advice and recommendations will be used and Sponsor will not be liable in respect of any decisions made
by the Companies as a result of Sponsor providing the Services hereunder. Sponsor shall not have any responsibility for implementing any advice or recommendations provided under this Agreement and will not perform any management functions or make
management decisions with respect to any such advice or recommendations. Without limiting the generality of the foregoing, if any Consultant is requested by any of the Companies to represent the interests in such Company or the Companies in
discussions and other interactions with third parties, such Consultant shall be acting at the instruction of and on behalf of the Companies and shall not be deemed to be acting in such Consultant’s personal capacity or on behalf of Sponsor or
any of its affiliates. 
 To the extent Services are provided by Sponsor to any direct or indirect subsidiaries of Party City, Party City shall
cause such subsidiary to abide by the terms of this Agreement (including, without limitation, Section 4 hereof) as if such subsidiary was a party hereto. 
 2. Payment of Fees. 
 (a) Party City will pay to the Advent
Party and Sponsor (or such Affiliates as they may respectively designate) in consideration of the Advent Party and Sponsor providing the Financial Advisory Services, a fee in the amount of $20,000,000, Pro Rata (as measured as of the date hereof),
such fee being payable upon the Closing of the Merger, or, if the Merger is not consummated, promptly after the time the Companies have abandoned the Merger. 
 (b) From and after the closing of the Merger until the termination of this Agreement (as provided in Section 3 below), the Companies will jointly and severally pay to the Advent Party and
Sponsor (or such Affiliates as they may respectively designate) a non-refundable periodic retainer fee (the “Periodic Fee”) in an amount per year equal to the greater of (i) $3,000,000 and (ii) 1% of Consolidated Adjusted
EBITDA (as defined below) for the immediately preceding fiscal year or such other amount (or formula) as may be mutually agreed between the Companies and the Advent Party and Sponsor, Pro Rata (as measured as of the date any such payment is to be
made), such fee being payable in equal installments quarterly in advance on the first day of each fiscal quarter of Party City following the closing of the Merger (each a “Payment Date”), the first such payment to be made on the
closing of the Merger for the pro-rated amount of such fee for the time from the closing of the Merger through September 30, 2012; provided however, that to the extent that the Consolidated Adjusted EBITDA is not known or reasonably
estimable at such time, the Periodic Fee payable in respect of the first fiscal quarter of any fiscal year of the Company shall be $750,000, with the Periodic Fee payable in respect of the second fiscal quarter (assuming that the Consolidated
Adjusted EBITDA is known or reasonably estimable at such time) to include, in addition to the Periodic Fee in respect of such second fiscal quarter, an amount equal to (x) the amount payable in

  
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respect of each fiscal quarter of such fiscal year determined on the basis of the annual Periodic Fee amount applicable to such fiscal year less (y) $750,000. By way of example, if
the Consolidated Adjusted EBITDA for 2012 is $307,000,000 and thus the Periodic Fee for 2013 would be $3,070,000 pursuant to this Section 2(b), the payment for the first fiscal quarter of 2012 would be $750,000 (if, but only if, the
Consolidated Adjusted EBITDA is not known or reasonably estimable at such time), the payment for the second fiscal quarter of 2012 would be $785,000, the payment for the third fiscal quarter of 2012 would be $767,500 and the payment for the fourth
fiscal quarter of 2012 would be $767,500. For purposes of this Agreement, “Consolidated Adjusted EBITDA” shall have the meaning ascribed to such term or similar term used to calculate financial covenants and ratios in the Debt Financing
documentation; provided, however, that for purposes of determining the amount of the Periodic Fees for any fiscal year, Consolidated Adjusted EBITDA may be adjusted upward by mutual agreement of the Companies and Sponsor to reflect the
projected financial performance of Party City and its direct and indirect subsidiaries for such fiscal year. 

(c) In the case of an IPO or a Change of Control Transaction, each as defined in the Stockholders Agreement, the Companies
shall pay to the Advent Party and Sponsor (or such Affiliates as they may respectively designate) Pro Rata, in addition to the fees payable above, an amount equal to the net present value (using a discount rate equal to the then yield on U.S.
Treasury Securities of like maturity) of the Periodic Fees that would have been payable to the Advent Party and Sponsor with respect to the period from the date of such transaction until the scheduled date of termination of the Agreement in
accordance with Section 3 below. 
 (d) For as long as the Advent Party and Sponsor, as applicable,
are receiving Periodic Fees Pursuant to Section 2(b), the Companies will jointly and severally pay to the Advent Party and Sponsor, as applicable (or an affiliate of the Advent Party and Sponsor designated by such parties) a fee for
services rendered in connection with the transactions contemplated by Sections 1(a) and (c) equal to up to 1% of the gross transaction value of such transaction, Pro Rata (as measured as of the date any such payment is to be
made), such fee to be due and payable at the closing of such transaction and in the case of third party financing transactions, whether or not such financing is actually drawn upon. 

Each payment made pursuant to this Section 2 will be paid by wire transfer of immediately available federal funds to the
account specified on Schedule 1 hereto, or to such other account(s) as Sponsor or the Advent Party, as applicable, may specify to the Companies in writing prior to such payment. 

Notwithstanding the foregoing, payment of all or any portion of the fees described above in this Section 2 shall be deferred
to the extent necessary to avoid a breach of any financial covenant under, or if such payment would otherwise be prohibited by, the Companies’ Debt Financing or Bond Financing agreements and shall be promptly paid when payment thereof would no
longer result in any breach of a financial covenant under, nor be prohibited by, such financing agreements; provided that, any such deferred fees shall accrue interest, on such portion that is deferred for the number of days that payment is
deferred, at a rate equal to the 6-month treasury rate (initially the such rate that is in effect on the first date of such deferral and adjusted on each 180th day thereafter to the rate then in effect) plus 100 basis points. 

  
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 For the avoidance of doubt, “person” as used in this Section 2 shall
refer only to (as appropriate) the Advent Party or Sponsor, and for the purposes of this Section 2, the number of shares of Common Stock owned by Sponsor shall be deemed to include all Common Stock owned by its Affiliates (including THL
Fund VI Bridge Corp., THL Parallel Fund VI Bridge Corp., THL DT Fund VI Bridge Corp., THL Equity Fund VI Investors (PC), L.P. (together, the “THL Stockholders”) and any of their Affiliates) in the aggregate. 

For the purposes of this Section 2, the following terms shall have the following meanings: 

“Affiliate” shall mean with respect to any person, any other person directly or indirectly controlling or controlled by
or under direct or indirect common control with such specified person, where “control” means the possession, directly or indirectly, of the power to direct the management and policies of a person whether through the ownership of voting
securities, contract or otherwise. For the avoidance of doubt, neither the Company nor any person controlled by the Company shall be deemed to be an Affiliate of Sponsor or the THL Stockholders or of any Affiliate of Sponsor or the THL Stockholders.

 “Pro Rata” shall mean, with respect to each such person, a fraction, the numerator of which is the number of
shares of Common Stock owned by such person on the relevant date, and the denominator of which is the aggregate number of shares of Common Stock of Party City owned by the Advent Party and Sponsor on the relevant date. 

3. Term. This Agreement will continue in full force and effect until the tenth anniversary of the date hereof (the
“Term”). Upon expiration of the Term, this Agreement shall automatically extend for successive periods of one (1) year, unless the Companies or Sponsor provides written notice, to Sponsor or the Companies, as applicable, at
least ninety (90) days prior to the end of the Term (or any annual extension thereof) indicating their or its desire not to extend the Term. Notwithstanding the foregoing, (a) the Companies, on the one hand, and Sponsor, on the other, may
terminate this Agreement following a material breach of the terms of this Agreement by Sponsor or the Companies, as applicable, and a failure to cure such breach within thirty (30) days following written notice thereof, (b) Sponsor may
terminate this Agreement upon not less than 10 days written notice to the Companies and (c) this Agreement shall terminate upon the consummation of an IPO or Change of Control Transaction (each as defined in the Stockholders Agreement). In the
case of any such termination in accordance with this Section 3, (x) each of Sections 4, 5 and 8 (whether in respect of or relating to Services rendered during or after the Term) and (y) any and all accrued
and unpaid obligations of the Companies owed under Section 2 will all survive any termination of this Agreement to the maximum extent permitted under applicable law. 

  
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 4. Expenses; Indemnification. 

(a) Expenses. The Companies will jointly and severally pay on demand all expenses (including, without limitation,
all air travel (by first class on a commercial airline or by charter, as determined by Sponsor) and other travel-related expenses) incurred by Sponsor, any Consultant, those certain funds affiliated with or advised by Sponsor or its affiliates who
are providing equity financing to Buyer to help effectuate the transactions contemplated by the Merger Agreement (such funds the “Sponsor Funds” and their investments the “Sponsor Investments”) (or any of them) or
(to the extent that the Advent Party is required to provide services to the Companies and incurs expenses in connection with the provision of such services) the Advent Party (i) in connection with this Agreement, the transactions contemplated
by the Merger Agreement or any related transactions, (ii) relating to operations of, or Services provided by Sponsor to, the Companies or any of their affiliates from time to time or (iii) otherwise in any way relating to the Companies or
in any way relating to, or arising out of, the Sponsor Investments or the ownership or sale thereof by any Sponsor Fund. Without limiting the generality of the foregoing, the Companies jointly and severally agree to pay on demand all expenses
incurred by Sponsor, any Consultant or the Sponsor Funds (or any of them) in connection with, or relating to, (x) the preparation, negotiation and execution of this Agreement and any other agreement executed in connection with, or related to,
this Agreement, the Merger Agreement, the financing of the transactions contemplated by the Merger Agreement, Sponsor Investments or the consummation of the transactions contemplated hereby and thereby or (y) any and all amendments,
modifications, restructurings and waivers, and exercises and preservations of rights and remedies relating to any of the foregoing, and in each case will specifically include the fees and disbursements of counsel, accountants, consultants or
advisors retained by Sponsor, the Sponsor Funds or their respective consultants or advisors and any out-of-pocket expenses incurred by Sponsor in connection with the provision of Services to the Companies from time to time or the attendance by
Consultants at any meeting of the Board of Directors or Managers (or any committee thereof) of any of the Companies or any of their affiliates. In no event shall reimbursements provided under this Agreement be subject to liquidation or exchange in a
manner that violates, and the reimbursements shall be made in a manner that complies with all, requirements of Treasury Regulation Section 1.409A-3(i)(1)(iv). As additional consideration for the Services, the Companies will provide Sponsor with
such support facilities and space at the Companies’ facilities as may be required to enable Sponsor to properly perform the Services. 
 (b) Indemnity and Liability. 
 (i) The Companies hereby
jointly and severally indemnify and agree to exonerate and hold each of (x) Sponsor and each Sponsor Fund and (y) in relation to Sections 4(b)(i)(1) and 4(b)(i)(3) below only, the Advent Party, and, in each case, each of their
respective past, current and future partners, shareholders, members, affiliates, directors, officers, Consultants, fiduciaries, managers, controlling persons, employees and agents and each of the past, current and future partners, shareholders,
members, affiliates, directors, officers, fiduciaries, managers, controlling persons, employees and agents of each of the foregoing 

  
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(collectively, the “Indemnitees”), each of whom is an intended third party beneficiary of this Agreement and may specifically enforce the Companies’ obligations hereunder,
free and harmless from and against any and all actions, causes of action, suits, claims, liabilities, losses, damages and costs and expenses or any other amounts in connection therewith, including without limitation all actual out-of-pocket
attorneys’ fees and expenses (collectively, the “Indemnified Liabilities”), incurred by the Indemnitees or any of them as a result of, arising out of, or in any way relating to (1) this Agreement, (2) the transactions
contemplated by the Merger Agreement, any transaction to which the Companies are a party, the Sponsor Investments (including but not limited to service as a Sponsor-designated member of the Board of Directors or Managers or analogous governing body
of any of the Companies or any affiliate thereof) or the ownership or sale thereof by any Sponsor Fund or any related transactions or (3) operations of, or Services provided by Sponsor to, any of the Companies or any affiliate of any of the
Companies from time to time (including but not limited to any indemnification obligations assumed or incurred by any Indemnitee to or on behalf of any of the Companies or any of their accountants or other representatives, agents or affiliates)
provided that no indemnification shall be available for any such Indemnified Liabilities arising from such Indemnitee’s willful misconduct. If and to the extent that the foregoing undertaking may be unavailable or unenforceable for any reason
(other than as a result of the proviso), each of the Companies hereby agrees to make the maximum contribution to the payment and satisfaction of each of the Indemnified Liabilities that is permissible under applicable law. For purposes of this
Section 4(b), none of the circumstances described in the limitations contained in the second preceding sentence shall be deemed to apply absent a final non-appealable judgment of a court of competent jurisdiction to such effect, in which
case to the extent any such limitation is so determined to apply to any Indemnitee as to any previously advanced indemnity payments made by the Companies, then such payments shall be repaid by such Indemnitee to the Companies. 

(ii) Any Indemnitee may, at its own expense, retain separate counsel to participate in such defense. In any action, claim,
suit, investigation or proceeding in which both of one or more of the Companies, on the one hand, and an Indemnitee, on the other hand, is, or is reasonably likely to become, a party, such Indemnitee shall have the right to employ separate counsel
at the expense of the Companies and to control its own defense of such action, claim, suit, investigation or proceeding if, in the reasonable opinion of counsel to such Indemnitee, a conflict or potential conflict exists between any of the
Companies, on the one hand, and such Indemnitee, on the other hand, that would make such separate representation advisable. The Companies agree that they will not, without the prior written consent of the applicable Indemnitee, settle, compromise or
consent to the entry of any judgment in any pending or threatened claim, suit, investigation, action or proceeding relating to the matters contemplated hereby (if any Indemnitee is a party thereto or has been threatened to be made a party thereto)
unless such settlement, compromise or consent includes an unconditional release of the applicable Indemnitee and each other Indemnitee from all liability arising or that may arise out of such claim, suit, investigation, action or proceeding.

  
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 (iii) The rights of any Indemnitee to indemnification hereunder will be in
addition to any other rights any such person may have under any other agreement or instrument referenced above or any other agreement or instrument to which such Indemnitee is or becomes a party or is or otherwise becomes a beneficiary or under law
or regulation. The Companies hereby agree that they are the indemnitors of first resort (i.e., their obligations to any Indemnitee under this Agreement are primary and any obligation of Sponsor (or any affiliate thereof other than the
Companies) to provide advancement or indemnification for the same Indemnified Liabilities (including all interest, assessment and other charges paid or payable in connection with or in respect of such Indemnified Liabilities) incurred by Indemnitee
are secondary), and if Sponsor (or any affiliate thereof other than the Companies) pays or causes to be paid, for any reason, any amounts otherwise indemnifiable hereunder or under any other indemnification agreement (whether pursuant to contract,
bylaws, charter or otherwise) with any Indemnitee, then (i) Sponsor (or such affiliate, as the case may be) shall be fully subrogated to all rights of Indemnitee with respect to such payment and (ii) the Companies shall reimburse Sponsor
(or such other affiliate) for the payments actually made. Each of the Companies hereby unconditionally and irrevocably waives, relinquishes and releases (and covenants and agrees not to exercise, and to cause each affiliate of any of the Companies
not to exercise), any claims or rights that any of the Companies may now have or hereafter acquire against any Indemnitee (in any capacity) that arise from or relate to the existence, payment, performance or enforcement of one of the Companies’
obligations under this Agreement or under any indemnification obligation (whether pursuant to any other contract, any organizational document or otherwise), including any right of subrogation, reimbursement, exoneration, contribution or
indemnification and any right to participate in any claim or remedy of any Indemnitee against any Indemnitee, whether such claim, remedy or right arises in equity or under contract, statute, common law or otherwise, including any right to claim,
take or receive from any Indemnitee, directly or indirectly, in cash or other property or by set-off or in any other manner, any payment or security or other credit support on account of such claim, remedy or right. None of the Indemnitees will be
liable to the Companies or any of their affiliates for any act or omission suffered or taken by such Indemnitee that does not constitute willful misconduct. 
 5. Disclaimer and Limitation of Liability; Opportunities. 

(a) Disclaimer; Standard of Care. Neither Sponsor nor the Advent Party makes any representations or warranties,
express or implied, in respect of the Services to be provided by it hereunder. In no event will Sponsor, the Advent Party or any of the Indemnitees be liable to any of the Companies or any of their affiliates for any act, alleged act, omission or
alleged omission that does not constitute willful misconduct of Sponsor or the Advent Party (as the case may be) as determined by a final, non-appealable determination of a court of competent jurisdiction. The Companies agree

  
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that any advice or recommendations (written or oral) provided by Sponsor or the Advent Party under this Agreement is solely for the use and benefit of the Companies and may not be disclosed to,
or used or relied upon for any purpose by, any other person or entity without the prior written approval of Sponsor or the Advent Party (as the case may be). 
 (b) Freedom to Pursue Opportunities. In recognition that Sponsor, the Advent Party and their respective affiliates currently have, and will in the future have or will consider acquiring,
investments in numerous companies with respect to which Sponsor, the Advent Party, or their respective affiliates or Consultants, may serve as an advisor, a director or in some other capacity, and in recognition that Sponsor, the Advent Party, and
their respective affiliates and the Consultants have myriad duties to various investors and partners, and in anticipation that the Companies, Sponsor and the Advent Party (or one or more affiliates, associated investment funds or portfolio
companies, or clients of Sponsor or the Advent Party) may engage in the same or similar activities or lines of business and have an interest in the same areas of corporate opportunities, and in recognition of the benefits to be derived by the
Companies hereunder and in recognition of the difficulties that may confront any advisor who desires and endeavors fully to satisfy such advisor’s duties in determining the full scope of such duties in any particular situation, the provisions
of this Section 5(b) are set forth to regulate, define and guide the conduct of certain affairs of the Companies as they may involve Sponsor or the Advent Party. Except as Sponsor or the Advent Party (as the case may be) may otherwise
agree in writing after the date hereof: 
 (i) Sponsor, the Advent Party and their respective affiliates
will have the right: (A) to directly or indirectly engage in any business (including, without limitation, any business activities or lines of business that are the same as or similar to those pursued by, or competitive with, any of the
Companies and their subsidiaries), (B) to directly or indirectly do business with any client or customer of any of the Companies and their subsidiaries, (C) to take any other action that Sponsor or the Advent Party (as the case may be)
believes in good faith is necessary or appropriate to fulfill its obligations as described in the first sentence of this Section 5(b), and (D) not to present potential transactions, matters or business opportunities to any of
the Companies or any of their subsidiaries, and to pursue, directly or indirectly, any such opportunity for itself, and to direct any such opportunity to another person. 

(ii) Sponsor, the Advent Party and their respective past, present and future officers, directors, employees, partners,
members, Consultants, other clients, stockholders, affiliates and other associated entities will have no duty (contractual or otherwise) to communicate or present any corporate opportunities to the Companies or any of their affiliates or to refrain
from any action specified in Section 5(b)(i), and the Companies on their own behalf and on behalf of their affiliates, hereby renounce and waive any right to require Sponsor, the Advent Party or any of their respective affiliates to act
in a manner inconsistent with the provisions of this Section 5(b). 

  
 -9-

 (iii) Neither Sponsor, the Advent Party, nor any past, present, or future
officer, director, employee, partner, member, Consultant, other client, stockholder, affiliate or associated entity thereof will be liable to the Companies or any of their affiliates for breach of any duty (contractual or otherwise) by reason of any
activities or omissions of the types referred to in this Section 5(b) or of any such person’s participation therein. 
 (c) Limitation of Liability. In no event will Sponsor, the Advent Party, any of their respective affiliates or any Consultant or other Indemnitee be liable to the Companies or any of their
affiliates for any indirect, special, punitive, incidental or consequential damages, including, without limitation, lost profits or savings, whether or not such damages are foreseeable, or for any third party claims (whether based in contract, tort
or otherwise), relating to the Services to be provided by Sponsor or the Advent Party (as the case may be) hereunder. 
 6.
Assignment, etc. Except as provided below, no party hereto has the right to assign this Agreement without the prior written consent of the other parties. Notwithstanding the foregoing, (a) Sponsor may assign all or part of its rights and
obligations hereunder to any affiliate of Sponsor that provides services similar to those called for by this Agreement, in which event Sponsor will be released of all of its rights and obligations hereunder and (b) the provisions hereof for the
benefit of Indemnitees other than Sponsor shall also inure to the benefit of such other Indemnitees and their successors and assigns. 
 7. Amendments and Waivers. No amendment or waiver of any term, provision or condition of this Agreement will be effective, unless in writing and executed by each of (a) Sponsor and the
Companies and (b) in the case of any amendment or waiver that adversely affects the Advent Party, the Advent Party. No course of dealing and no delay on the part of any party hereto in exercising any right, power or remedy conferred by this
Agreement shall operate as waiver thereof or otherwise prejudice such party’s rights, powers and remedies. No single or partial exercise of any rights, powers or remedies conferred by this Agreement shall preclude any other or further exercise
thereof or the exercise of any other right, power or remedy. 
 8. Governing Law; Jurisdiction. 

(a) Choice of Law. This Agreement (including, without limitation, the validity, construction, effect or performance
hereof and any remedies hereunder or related hereto) and all claims or causes of action of any kind (whether in contract, tort or otherwise) that may be based upon, arise out of or relate to this Agreement, or the negotiation, execution or
performance of this Agreement (including, without limitation, any claim or cause of action based upon, arising out of or related to any representation or warranty made in or in connection with this Agreement or as an inducement to enter into this
Agreement), shall be governed by the internal laws of the State of Delaware, without giving effect to any choice or conflict of law provision or rule (whether of the State of Delaware or any other jurisdiction) that would cause the application of
the laws of any jurisdiction other than the State of Delaware. 

  
 -10-

 (b) Consent to Jurisdiction. Each of the parties hereto, by its,
execution hereof, (i) hereby irrevocably submits to the exclusive jurisdiction of the state and federal courts in the State of Delaware for the purposes of any claim or action arising out of or based upon this Agreement or relating to the subject
matter hereof, (ii) hereby waives, to the extent not prohibited by applicable law, and agrees not to assert by way of motion, as a defense or otherwise, in any such claim or action, any claim that it is not subject personally to the
jurisdiction of the above-named courts, that its property is exempt or immune from attachment or execution, that any such proceeding brought in the above-named court is improper or that this Agreement or the subject matter hereof may not be enforced
in or by such court and (iii) hereby agrees not to commence any claim or action arising out of or based upon this Agreement or relating to the subject matter hereof other than before the above-named courts nor to make any motion or take any
other action seeking or intending to cause the transfer or removal of any such claim or action to any court other than the above-named courts whether on the grounds of inconvenient forum or otherwise; provided, that any action to enforce a judicial
award of a state or federal court in the State of Delaware pursuant to this Section 8 may be brought in any court of competent jurisdiction. Each of the parties hereby consent to service of process in any such proceeding, and agree that service
of process by registered or certified mail, return receipt requested, at its address specified pursuant to Section 10 is reasonably calculated to give actual notice. 

(c) Waiver of Jury Trial. TO THE EXTENT NOT PROHIBITED BY APPLICABLE LAW WHICH CANNOT BE WAIVED, EACH PARTY HERETO
HEREBY WAIVES AND COVENANTS THAT IT WILL NOT ASSERT (WHETHER AS PLAINTIFF, DEFENDANT OR OTHERWISE) ANY RIGHT TO TRIAL BY JURY IN ANY FORUM IN RESPECT OF ANY ISSUE OR ACTION, CLAIM, CAUSE OF ACTION OR SUIT (IN CONTRACT, TORT OR OTHERWISE), INQUIRY,
PROCEEDING OR INVESTIGATION ARISING OUT OF OR BASED UPON THIS AGREEMENT OR THE SUBJECT MATTER HEREOF OR IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE TRANSACTIONS CONTEMPLATED HEREBY, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER
ARISING. EACH PARTY HERETO ACKNOWLEDGES THAT IT HAS BEEN INFORMED BY THE OTHER PARTIES HERETO THAT THIS SECTION 8(C) CONSTITUTES A MATERIAL INDUCEMENT UPON WHICH THEY ARE RELYING AND WILL RELY IN ENTERING INTO THIS AGREEMENT. ANY PARTY HERETO
MAY FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SECTION 8(C) WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF EACH SUCH PARTY TO THE WAIVER OF ITS RIGHT TO TRIAL BY JURY. 

9. Entire Agreement. This Agreement constitutes the entire understanding of the parties and as of the closing contemplated by the
Merger Agreement supersedes all prior agreements and all other arrangements, understandings and communications, whether oral or written, among the parties with respect to the specific subject matter hereof. There are no representations, agreements,
arrangements, or understandings, oral or written, among the parties relating to the Services and the compensation therefor which are not fully expressed in this Agreement. 

  
 -11-

 10. Notice. All notices, requests or other communications required or permitted to be
given hereunder shall be in writing (including facsimile transmission and electronic mail (via portable document format (*.pdf) or similar electronic means), so long as a receipt of such facsimile or email is requested and received and the sender on
the same day also sends a confirming copy of such notice by a recognized overnight delivery service (charges prepaid) to the physical address of such notice recipient) and shall be given to the respective addresses of the parties set forth below:

 For notices and communications to the Companies, or any of them, to them at: 

Party City Holdings Inc. 
 80 Grasslands Road 
 Elmsford, NY 10523 

Attention: Michael A. Correale 
 Facsimile no.: (914) 345-2056 
 Email: mcorreale@amscan.com

 with copies (which shall not constitute notice) to: 

c/o Thomas H. Lee Partners, L.P. 
 100 Federal Street, 35th Floor 
 Boston, Massachusetts 02110

 Attention: Todd M. Abbrecht, Joshua M. Nelson and Shari H. Wolkon 

Facsimile: (617) 227-3514 
 Email: TAbbrecht@thl.com, JNelson@thl.com and SWolkon@thl.com 
 and 

Weil, Gotshal & Manges LLP 

767 Fifth Avenue, 26th Floor 
 New York, New York 10153 
 Attention: Michael J. Aiello 

Facsimile: (212) 310-8007 
 Email: Michael.Aiello@weil.com 
 For notices and communications to the Sponsor, to
it at: 
 c/o Thomas H. Lee Partners, L.P. 

100 Federal Street, 35th Floor 
 Boston, Massachusetts 02110 
 Attention: Todd M. Abbrecht, Joshua
M. Nelson and Shari H. Wolkon 
 Facsimile: (617) 227-3514 

Email: TAbbrecht@thl.com, JNelson@thl.com and SWolkon@thl.com 

  
 -12-

 with a copy (which shall not constitute notice) to: 

Weil, Gotshal & Manges LLP 

767 Fifth Avenue, 26th Floor 
 New York, New York 10153 
 Attention: Michael J. Aiello 

Facsimile: (212) 310-8007 
 Email: Michael.Aiello@weil.com 
 For notices and communications to the Advent
Party, to it at: 
 Advent International Corporation 

75 State Street 
 Boston, MA 02109 
 Facsimile: (617) 951-9353 

Attention: Jefferson M. Case and James Westra 

with a copy (which shall not constitute notice) to: 

Ropes & Gray LLP 
 Prudential Tower, 800 Boylston Street 
 Boston, MA 02199-3600

 Facsimile: (617) 235-0376 

Attention: Jane D. Goldstein 
 By notice complying with the foregoing provisions of this Section 10, each party shall have the right to change the mailing address, facsimile number or email address for future notices and
communications to such party. 
 11. Action Necessary to Effectuate the Agreement. The parties hereto agree to take or
cause to be taken all such corporate and other action as may be reasonably necessary to effect the intent and purposes of this Agreement. 
 12. Severability. It is the desire and intent of the parties that the provisions of this Agreement be enforced to the fullest extent permissible under the laws and public policies applied in each
jurisdiction in which enforcement is sought. Accordingly, the invalidity or unenforceability of any particular provision of this Agreement shall not affect the other provisions hereof, and this Agreement shall be construed in all respects as if the
invalid or unenforceable provision were omitted. Notwithstanding the foregoing, if such provision could be more narrowly drawn so as not to be invalid or unenforceable in such jurisdiction, it shall, as to such jurisdiction, be so more narrowly
drawn, without invalidating the remaining provisions of this Agreement or affecting the validity or enforceability of such provision in any other jurisdiction. 
 13. Headings. All headings and captions in this Agreement are for purposes of reference only and shall not be construed to limit or affect the substance of this Agreement. 

14. Counterparts. This Agreement may be executed in two or more counterparts each of which when delivered (including via facsimile
or e-mail portable document format (*.pdf) or similar electronic means) shall be deemed an original but all of which together shall constitute one and the same instrument, and all signatures need not appear on any one counterpart. 

  
 -13-

 [The remainder of this page is intentionally left blank. Signatures follow.]

  
 -14-

 IN wITNESS wHEREOF, each of the parties has
duly executed this Agreement effective as of the date first above written. 
  

									
	THE COMPANIES:	 		 	PC TOPCO HOLDINGS, INC.
				
		 		 	By: 	 	/s/ Todd M. Abbrecht
		 		 		 	Name:	 	Todd M. Abbrecht
		 		 		 	Title:	 	President
			
		 		 	PC INTERMEDIATE HOLDINGS, INC.
				
		 		 	By:	 	/s/ Todd M. Abbrecht
		 		 		 	Name:	 	Todd M. Abbrecht
		 		 		 	Title:	 	President

 [SIGNATURE PAGE TO ADVISORY SERVICES AGREEMENT] 

 
					
	PARTY CITY HOLDINGS INC.
		
	By:	 	/s/ James M. Harrison
		 	Name:	 	 James M. Harrison

		 	Title:	 	 President & COO

 [SIGNATURE PAGE TO ADVISORY SERVICES AGREEMENT] 

							
	SPONSOR:	 		 	THL MANAGERS VI, LLC
				
		 		 	By:	 	Thomas H. Lee Partners, L.P., its Managing Member
				
		 		 	By:	 	Thomas H. Lee Advisors, LLC, its General Partner
				
		 		 	By:	 	THL Holdco, LLC, its Managing Member
				
		 		 	By: 	 	/s/ Todd M. Abbrecht
		 		 		 	Name: Todd M. Abbrecht
		 		 		 	Title: Managing Director

 [SIGNATURE PAGE TO ADVISORY SERVICES AGREEMENT] 

							
	The Advent Party:	 		 	ADVENT INTERNATIONAL, CORPORATION
				
		 		 	By: 	 	/s/ Andrew D. Dodge
		 		 	Name:	 	Andrew D. Dodge
		 		 	Title:	 	Vice President

 [SIGNATURE PAGE TO ADVISORY SERVICES AGREEMENT]

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