Document:

EX-10.36

 Exhibit 10.36 

Execution Copy 

PROMOTIONAL AGREEMENT 

THIS PROMOTIONAL AGREEMENT (“Agreement”) is entered into this 25th day
of June 2021 and shall be effective July 1, 2021 (the “Effective Date”) by and between Avalon House, Inc., a Delaware corporation (“Company”) Craw Daddy Productions, Inc. (“Provider”) f/s/o
Cindy Crawford (“Crawford”). Company and Provider are referred to herein collectively as the “Parties” and each as a “Party.” 

RECITALS 
 A. Crawford is
an internationally renowned supermodel and celebrity spokesperson. 
 B. Company is an international franchisor of fitness/group training
facilities. 
 C. Company wishes to engage Provider to require Crawford to provide promotional and related services to the Company and
provide the Company with the right to use Crawford’s approved name and approved likeness to promote the Company’s products and services, pursuant to the terms of this Agreement. 

AGREEMENT 
 For good and
valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows (any capitalized terms not otherwise defined herein shall have the meanings set forth in Section 7): 

1. Services. 
 During the Term
(as defined below), Provider shall require Crawford to devote a reasonable amount of Crawford’s time necessary to comply with the obligations under this Agreement to promote and participate in mutually approved marketing opportunities for the
Company and its subsidiaries in connection with the Company’s Avalon House branded training equipment and programming owned by Company and the Company’s Avalon House branded product lines (collectively, the “Products”).
Provider shall also require Crawford to permit use of her approved (in writing) name in connection with the promotion of the Products during the Term, it being specifically understood that all rights to use Crawford’s approved (in writing) name
in connection with the Products hereunder shall specifically exclude any and all derivatives and/or variations thereof, unless otherwise approved in writing by Provider in each instance. In addition to the above, Provider and Crawford shall be
expected to contribute to opportunities which shall consist of the following services (individually and collectively, the “Services”): 

(a) During the Term, Provider shall require Crawford to produce a mutually approved (in writing) number of social media posts (but no less
than ten (10)) per year of the Term) in any of the following manners: (i) in-feed Instagram posts (still, video or boomerang); (ii) Instagram stories; (iii) Facebook posts and live videos; and/or
(iv) Twitter tweets, all of which shall be issued on Crawford’s verified social media channels to the extent maintained by Provider and/or Crawford (the “Social Media Posts”), it being understood that each such social
media channel counts as a separate post. For avoidance of doubt, the Instagram story frames shall include, if possible, the swipe-up feature with a link provided by Company. The Social Media Posts shall

  
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be posted on a date and time mutually agreed upon by both Parties during the Term. For the avoidance of doubt, Provider and Crawford shall follow guidelines for content and creative for the
Social Media Posts as provided by the Company and approved in writing by Provider. It is understood and agreed by the Parties that the Social Media Posts may, if and to the extent not utilized by Company pursuant to the terms of this Section 1,
be used in Company’s discretion by and for the benefit of Company’s parent, F45 Training Holdings Inc., pursuant to and subject to the terms of Section 1(i) of that certain Promotional Agreement by and between F45 Training Holdings
Inc. and Provider (the “F45 Promotional Agreement”), provided that in no event shall the aggregate minimum number of Social Media Posts required to be made by Provider under this Agreement and the F45 Promotional Agreement together
exceed twenty (20) per year of the Term. 
 (b) Provider shall share copy and any accompanying content (such as photos or video) for
the Social Media Posts with Company for approval at a reasonable time prior to posting unless otherwise directed by Company (and neither Provider nor Crawford shall post any content for the Social Media Posts without Company’s express prior
written approval). 
 (c) Provider agrees to require Crawford to leave Social Media Posts on Crawford’s verified social channels during
the Term, but may remove such Social Media Posts post-Term. 
 (d) In connection with the Social Media Posts, Provider and Crawford shall
reasonably comply with the Company’s written instructions regarding FTC disclosure obligations as well as the corresponding program hashtag (if applicable, as directed by Company) and Company handles as directed by Company. 

(e) Company may re-tweet and/or re-post Crawford’s Social
Media Posts (and tag Crawford in such posts) and said postings shall not count against the total number of Social Media Posts required as outlined above; provided however any such re-tweet or re-post may only be made in connection with the Products; provided, further, no whitelisting or darklisting of such Social Media Posts shall be permitted. 

(f) Company shall deliver to Provider and Crawford written guidance regarding the Company’s legal compliance policies, privacy and social
media policies for Social Media Posts, and Provider and Crawford shall use commercially reasonable efforts to comply with such guidance. All Social Media Posts must also include Company-approved disclosure language (#sponsored, #ad, #paid), and
Company shall be solely responsible for ensuring that any and all such disclosures comply with all applicable laws, including, without limitation, the FTC’s “Guides Concerning the Use of Endorsements and Testimonials in Advertising”.
Company shall indemnify, defend, and hold harmless the Provider Indemnified Parties (as hereinafter defined) from any and all liability arising out of the same. 

(g) Upon Company’s request, Provider shall (or shall require Crawford to) promptly remove or revise any messaging or content that
Crawford has previously posted or distributed that relates to the Products. 

  
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 (h) Provider and Company shall mutually approve in writing any press release and any Q&A
regarding Provider’s and/or Crawford’s affiliation with the Products and/or Company. Nothing contained herein shall prevent Provider from issuing any press release that merely states, as a matter of fact, and as part of a listing of
Crawford’s other endorsements, that Crawford is an endorser of the Products. 
 (i) Provider’s and Crawford’s rendition of
any additional services shall be subject to the mutual agreement of the Parties (including, without limitation, the negotiation of appropriate remuneration in connection therewith). 

In connection with any activities of Provider and/or Crawford described herein, the Company shall provide for and pay Provider’s and
Crawford’s out-of-pocket expenses related to hair, stylist, makeup, security personnel, and ground transportation, as well as Provider’s and Crawford’s
publicist and manager and two (2) additional management team members / travel companions. All such arrangements shall be negotiated in good faith, and shall reflect Provider’s and Crawford’s and such personnel’s customary
precedents. In addition, if Crawford is required to perform Services at a location that is more than fifty (50) miles from Crawford’s principal residence in Malibu, California, the Company shall provide and pay for hotel and travel
arrangements (including, without limitation, hotel in presidential suite or equivalent, cost of heavy private jet transportation or first class airfare for Crawford and business class airfare for the foregoing personnel) for Crawford and the
foregoing personnel. Such arrangements shall be negotiated in good faith taking into account Crawford’s and such personnel’s customary precedents. The Company shall provide not less than ninety (90) days’ notice of the dates
Company shall request Crawford’s Services. Provider agrees to respond promptly to the Company’s inquiries regarding Crawford’s availability and if not available, provide the Company with alternate dates. 

2. Rights to Promotion Materials. 

Provider acknowledges and agrees that Company will own all right, title, and interest in and to any and all advertising, marketing, and
promotional materials used in connection with Company’s manufacturing, distribution, and sale of the Products, except to the extent that any such materials contain any intellectual property owned by Provider or any entity affiliated with
Provider, including, without limitation, trademarks, copyrights, the name, image, likeness, voice, and persona of Crawford and Crawford’s personality rights. Notwithstanding the forgoing, Company acknowledges that it shall have no right, title
or interest in or to any entertainment content into which Provider or Crawford elects to include Company promotional material. All rights which are not specifically granted and licensed to Company in this Agreement are hereby reserved by Provider,
and Provider may exercise such rights at any time. For the avoidance of any doubt, this Agreement does not grant any right, title, or interest in or to the Brand Rights (as hereinafter defined) as a result hereof, except as expressly set forth
herein. 
 3. Compensation. 

In consideration of the performance by Provider and Crawford of the Services and the naming rights to the Products, Company shall provide to
Provider the following consideration: 
 (a) Pursuant to mutually agreed to terms (in writing) between Company and the Provider, Company
shall provide an equity stake to Provider (or, in Provider’s discretion, Provider’s designee) pursuant to a separate agreement, equal to ten percent (10%) of the fair market value of the Company on the date of the grant, subject to
dilution if additional membership interests are issued to new members. 

  
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 (b) If the Company has not become Publicly Traded by the end of the Term, the Parties will
have a mutual option for one-hundred and eighty (180) days following the end of the Term to convert the equity stake provided in Section 3(a) to an equity stake of equivalent
value in the Company’s parent company, F45 Training Holdings Inc., based on the fair market value of the Company on the date either Party exercises the option, as determined by a third-party appraisal, and the Closing Price of F45 Training
Holdings Inc. on the date either Party exercises the option. Either Party may exercise the option by providing written notice to the other Party within the first one-hundred and eighty (180) days
following the end of the Term. If F45 Training Holdings Inc. has not become Publicly Traded (as defined in the F45 Promotional Agreement) by the end of the Term, the above-outlined conversion shall be based upon the fair market value of each of the
Company and F45 Training Holdings Inc. on the date either Party exercises the option, in each case as determined by a third-party appraisal. Notwithstanding the foregoing, it is understood and agreed by the Parties that for purposes of this
Section 3(b) the fair market value ascribed to the Company shall in no event be less than the public offering price last proposed by any underwriter(s) in connection with a proposed initial public offering involving the
Company contemplated to occur during the Term (if any). 
 (c) Except as expressly provided to the contrary in this Section 3(c), in
order for Provider (or Provider’s designee, as applicable) to retain the entire equity stake in Company Provider and Crawford must continue to provide the Services described in Section 1 through the end of the Term.
Notwithstanding the foregoing, if (i) Provider terminates this Agreement pursuant to Section 6(b) hereof before the end of the Term, or (ii) Company terminates or attempts to terminate this Agreement for any
reason other than the occurrence of a Cause Event (as defined below), Provider (or Provider’s designee, as applicable) shall be entitled to retain the entire equity stake. 

(d) Wiring Instructions. Company shall be solely responsible for any costs and/or fees associated with making any and all payments to
Provider as required under this Agreement, including, without limitation, wire transfer fees. Company shall pay all sums due to Provider by wire transfer to the following account, unless otherwise instructed by Provider and memorialized in a written
amendment to this Agreement, duly executed by authorized signatories of, and delivered by, each of the Parties hereto: 
 (e) No
Deductions. Except as legally required, Company shall not deduct from, setoff or offset any amount payable to Provider hereunder for any reason. For purposes of illustration but without limitation, Company may not deduct: uncollectible
accounts, wire transfer fees, bank fees or any other fees associated with making any and all payments to Provider, slotting fees, advertising or other expenses of any kind, the costs incurred in the operation of the business contemplated hereunder,
or the conversion of any currency into United States Dollars. 

  
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 4. Provider’s Representations and Warranties. 

Provider represents and warrants to Company that, as of the date hereof: 

(a) The execution and delivery of this Agreement by the Provider and the performance by Provider and Crawford of the covenants and obligations
contemplated hereunder are not, to the best of Provider’s knowledge, in violation or breach of, do not and will not (with or without the passage of time or the giving of notice) conflict with or constitute a default under, and will not
accelerate or permit the acceleration of the performance required by, any material agreement to which Provider is a party or by which Provider or any of its assets is bound or under any law applicable to Provider. 

(b) Provider will, and will require Crawford to, perform the Services hereunder diligently and in a professional, first class manner
consistent with general industry standards and practices and will comply with all applicable laws, rules, regulations and standards in completing such Services. 

(c) Subject to last paragraph of this Section 4, to the best of Provider’s knowledge, no materials delivered or
otherwise furnished by Provider hereunder, including without limitation, all graphics, music, sound, images, files, photos, animation, artwork, text, data, information, messages, hypertext links, scripts, and all other dramatic, artistic, literary,
and musical materials, ideas and other intellectual properties furnished or selected by Provider or any third party engaged by Provider, and contained in or used in connection with the transactions contemplated hereby or Provider’s social media
posts or the distribution, advertising, publicizing or other use or exploitation thereof, will, when used in accordance with the terms and conditions of this Agreement, infringe the rights of any third party. 

(d) To the best of Provider’s knowledge, Provider shall refrain from using any material in any content provided to Company that would
cause Company to be required to pay any fee to a third party or to incur any cost without the Company’s consent (including, without limitation, any union or guild payments (other than SAG-AFTRA payments,
which shall be the Company’s responsibility)). 
 Notwithstanding the foregoing, the Company shall be responsible for paying for and
obtaining all third party rights, licenses, permissions and/or clearances required for the worldwide production, distribution, exhibition and exploitation of materials that the Company desires to use that Provider notifies the Company Provider does
not own. 
 5. Company Representations and Warranties. 

Company represents and warrants to Provider and Crawford that, as of the date hereof: 

(a) Organization and Capitalization. The Company is a limited liability company, duly organized, validly existing and in good standing
under the laws of the State of Delaware with the power and authority to own its assets and operate its business. 

  
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 (b) Authority. The Company has full legal right, power and authority to enter into
and perform its obligations under this Agreement. This Agreement has been duly authorized by all necessary corporate action on the part of the Company and, assuming due authorization, execution and delivery hereof by Provider, constitutes the
binding and enforceable obligation of the Company in accordance with its terms, except as the enforceability thereof may be limited by bankruptcy, insolvency, reorganization, moratorium or other similar Laws (as defined below) affecting the
enforcement of creditors’ rights generally and general principles of equity. The Products shall at all times be designed, developed, manufactured, distributed, advertised, labeled, tested, marketed, promoted, offered for sale, sold, and
otherwise exploited in accordance with all applicable Laws. 
 (c) No Conflict. The execution and delivery of this Agreement by the
Company, the performance by it of the covenants and obligations contemplated hereunder, and the consummation by it of the transactions described hereunder, are not in violation or breach of, do not and will not (with or without the passage of time
or the giving of notice) conflict with or constitute a default under, and will not accelerate or permit the acceleration of the performance required by, any of the terms or provisions of the Company’s organizational documents or any material
contract to which the Company or any subsidiary is a party or by which the Company, any subsidiary or any of its or their assets is bound, or under any law or governmental order applicable to the Company or any subsidiary, and do not require consent
or approval from any individual or corporation, partnership, trust, incorporated or unincorporated association, joint venture, limited liability company, joint stock company, government (or an agency or subdivision thereof) or other entity of any
kind (each, a “Person”). There is no pending or threatened litigation which may affect Company’s ability to fully perform its obligations herein. 

(d) Compliance with Laws. Company and each of Company’s parents, subsidiaries and affiliated companies (collectively,
“Company Parties”) shall comply with and act in accordance with (i) any and all applicable laws and other legal obligations including, without limitation, local, state, federal and international directives, rules, assessments,
regulations, filing requirements, ordinances, statutes, codes, guides, judgments and civil or common law; (ii) conventions and treaties to which any country, region and/or portion of the United States, and any legal subdivisions thereof, is a
party; and (iii) industry and trade-association standards, rules or regulations (all of the foregoing in sub-sections (i), (ii) and (iii) are, individually and collectively, “Laws”).

 (e) Products. The Products and all advertising and promotional efforts by Company (including, as applicable, its designees) shall
be of high quality in design, material, workmanship, and execution. No injurious, deleterious or defamatory material, writing or images shall be used in connection with the Products, Crawford’s endorsement of the Products or the results and
proceeds of Crawford’s Services. The Products shall be merchantable and fit for the intended use herein, shall in all respects be safe to consumers and shall be manufactured and distributed in accordance with all applicable Laws. Company shall
undertake a level of customer service and provide warranties to consumers at least as favorable as is standard in its industry. Company shall comply with any and all product recalls issued by the Consumer Product Safety Commission (CPSC) or any
other local, federal or state agency or Laws. Company owns all rights in and to the Products, including by way of example and not limitation, any and all trademarks and service marks used for or in connection therewith, and none of the design,
development, manufacture, distribution, advertising and promotion, marketing, exploitation offering for sale, sale, or other exploitation of the Products infringe any intellectual property right or otherwise violate any right of any third party.

  
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 (f) No Expenses. Company shall not create, incur or permit any encumbrance, lien,
security interest, mortgage, pledge, assignment or other hypothecation upon this Agreement or permit the commencement of any proceeding or foreclosure action on this Agreement or to obtain any assignment thereof, whether or not involving any
judicial or nonjudicial foreclosure sales. Company has not and will not, during the Term or at any time after expiration of the Term, create any expenses chargeable to Provider without Provider’s prior written approval of the same in each
instance. 
 6. Term and Termination; Effect of Expiration or Termination. 

(a) Term. This Agreement shall become effective on the Effective Date and continue for a period of five (5) years, unless sooner
terminated pursuant to the terms hereof (the “Term”). Notwithstanding the foregoing, the Term shall end prior to the expiration of such period, upon the occurrence of a Cause Event (as defined below). 

(b) Provider’s Right to Terminate. 

(i) Provider shall have the right, but not the obligation, to suspend its performance hereunder and/or terminate this Agreement
in its entirety, upon the occurrence of any one (1) or more of the following events: (A) the failure of Company to make any payment required to be made under this Agreement, which failure is not cured within thirty (30) days of
Company’s receipt of written notice from Provider of the same; and/or (B) the breach by Company of any of its representations or warranties herein, or the failure of Company to comply with any of the other terms of this Agreement or
otherwise discharge its duties hereunder (it being understood that any such failure related to non-payment shall be governed by Section 6(b)(i)(A) above), and such breach or failure,
to the extent curable, is not cured within thirty (30) days of Company’s receipt of written notice from Provider of the same; and/or (C) the breach by Company of any provision of this Agreement, or the failure of Company to comply
with any of the terms of this Agreement or otherwise discharge Company’s duties hereunder, more than one (1) time during the Term; and/or (D) the failure by Company to procure or maintain insurance pursuant to the terms of this
Agreement; and/or (E) any act of gross negligence or wanton misconduct by Company, and such action is not corrected within ten (10) days of Company’s receipt of written notice from Provider of the same; and/or (F) the cessation
of operations by Company, including, without limitation, Company’s failure to continuously and diligently offer the Products, for a continuous period of ninety (90) days); and/or (G) the making by Company of an assignment for the
benefit of creditors, or the filing by or against Company of any petition under any federal, national, state or local bankruptcy, insolvency or similar Laws, if such filing shall not have been dismissed or stayed within sixty (60) days after
the date thereof. 
 (ii) Company hereby acknowledges that Company shall not have an opportunity to cure any breach which, by
its terms, cannot be cured. 

  
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 (c) Expiration or Termination of Agreement. 

(i) Effect or Termination. Upon expiration or termination of this Agreement, all rights granted hereunder shall revert
to Provider, and Company shall have no further rights whatsoever. Any Sections and any other obligations under the provisions of this Agreement which, by their term or implication, have a continuing effect, shall survive any expiration or
termination of this Agreement. Any and all unpaid amounts under this Agreement for the balance of the Term shall be immediately due as of the effective date of expiration or termination, and shall be paid to Provider no later than: (A) fifteen
(15) days from the expiration of this Agreement, or (B) five (5) days from the termination of this Agreement. In no event shall any expiration or termination of this Agreement, or any payment to Provider pursuant to the preceding sentence,
excuse Company from any breach or violation of this Agreement, and Provider shall have and hereby reserves all rights and remedies that Provider has, or are granted to Provider by operation of law. 

(ii) Return & Destruction. (A) Within six (6) months of any expiration of this
Agreement, or termination of this Agreement by Company in accordance with the terms and conditions hereof, and (B) as soon as possible after any termination of this Agreement by Provider in accordance with the terms and conditions hereof, but
in no event later than thirty (30) days thereafter, Company shall, as directed by Provider, destroy or return to Provider, at Company’s sole cost, any and all materials bearing Provider’s and/or Crawford’s intellectual property,
as well as all materials used for the Products or any of Company’s advertising and promotional efforts hereunder. 
 7. Definitions.

 (a) “Anti-Prestige Activity” means (i) performance in any pornographic media (including without limitation,
pornographic films), or (ii) consumption of illegal drugs (provided this clause (ii) shall not apply to activities in connection with Provider’s movie/TV roles). 

(b) “Cause Event” shall mean the occurrence of any of the following, whether such event occurs or is first made public during
the Term: 
 (i) any material breach by Provider of this Agreement which is not cured within thirty (30) days following
written notice by Company to Provider of such breach; 
 (ii) conviction of a felony under the laws of any jurisdiction, if
such felony involves moral turpitude and materially impairs Provider’s ability to perform the Services hereunder, provided that (A) termination of this Agreement shall be Company’s sole remedy for the same, and (B) in the event
Company wishes to exercise such termination right, it must do so within thirty (30) days following the date of such conviction; or 

(iii) Provider or Crawford engaging in any Anti-Prestige Activities. 

  
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 (c) “Closing Price” means, when used with respect to the common stock of
F45 Training Holdings Inc. and for any date, the last sale price, regular way, or, in case no such sale takes place on such day, the average of the closing bid and asked prices, regular way, in either case, as reported in the principal consolidated
transaction reporting system with respect to securities listed or admitted to trading on the NASDAQ or, if the common stock is not listed or admitted to trading on the NASDAQ, as reported in the principal consolidated transaction reporting system
with respect to securities listed on the principal national securities exchange on which the common stock is listed or admitted to trading. 

(d) “Publicly Traded” means that the Company’s common stock is listed or traded on a national securities exchange or
over the counter. 
 8. Indemnification. 

(a) Provider shall indemnify, defend and hold Company and Company’s current and future parents, subsidiaries, and affiliates, and each of
their respective current and future successors, assigns, representatives, employees, officers, and other agents (“Company Indemnified Parties”) harmless from any third-party claim, damage, loss, liability, cost or expense (including
reasonable third party counsel fees and disbursements of counsel) (collectively, “Claims”) resulting or arising solely from any material breach by Provider of any of its express representations, warranties or covenants set forth in
this Agreement. The Company Indemnified Parties shall promptly notify Provider of any Claim, and reasonably cooperate with Provider in the defense or settlement of such Claim; provided that, no delay in notification shall affect Provider’s
indemnification obligations except to the extent such delay prejudices Provider’s ability to defend such Claim. Provider shall have the right to select counsel and to defend any/or settle such Claim, provided that any such settlement includes a
full release for the Company Indemnified Parties. Provider shall not be liable to Company or any third party under this Section 8(a) to the extent that (i) Company is required to indemnify Provider from a Claim
pursuant to Section 8(b) below, or (ii) the amount of the Claim exceeds the aggregate fair market value of compensation actually received by Provider hereunder (e.g., the aggregate fair market value of all equity
interests in the Company then held by Provider and which Provider is entitled to retain) during the Term. 
 (b) Company shall indemnify,
and defend and hold Provider and Crawford, and Provider’s current and future parents, subsidiaries, and affiliates, and each of their respective current and future successors, assigns, representatives, employees, officers, and other agents
(“Provider Indemnified Parties”) harmless from any and all Claims resulting or arising from any one (1) or more of the following: (i) the distribution, licensing and use of the Products, (ii) any alleged defect in the
Products or their implementation, (iii) any material breach by Company of the provisions of any of its representations, warranties or covenants set forth in this Agreement, (iv) the provision of Services pursuant to this Agreement except
to the extent that Company is entitled to be indemnified in respect thereof pursuant to Section 8(a) above, (v) the failure by Company to perform any of its obligations under this Agreement, and (vi) any acts,
whether by omission or commission by Company, which may arise out of, in connection with, or is any way related to, the Products, or this Agreement. The Provider Indemnified Parties shall promptly notify Company of such Claim, and reasonably
cooperate with Company in the defense or settlement of such Claim; provided that, no delay in notification shall affect Company’s indemnification obligations except to the extent such delay prejudices Company’s ability to defend such
Claim. Company shall have the right to select counsel and to defend any/or settle such Claim, provided that any such settlement includes a full release for the Provider Indemnified Parties. Company hereby agrees that Provider’s approval shall
not waive, diminish or negate Company’s indemnification obligations to the Provider Indemnified Parties herein. 

  
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 (c) Indemnification Process. The Party to be indemnified hereunder (the
“Indemnitee”) must give the indemnifying Party hereunder (the “Indemnitor”) prompt written notice of any Claim, and the Indemnitor, in its sole discretion, may then take such action as it deems advisable to defend
such Claim on behalf of the Indemnitee. In the event that appropriate action is not taken by the Indemnitor within thirty (30) days after the Indemnitor’s receipt of written notice from the Indemnitee, the Indemnitee shall have the right
to defend such Claim with counsel reasonably acceptable to the Indemnitor, and no settlement of any such Claim may be made without the prior written approval of the Indemnitor, which approval shall not be unreasonably withheld, conditioned or
delayed. Even if appropriate action is taken by the Indemnitor, the Indemnitee may, at its own cost and expense, be represented by its own counsel in such Claim. In any event, the Indemnitee and the Indemnitor shall keep each other fully advised of
all developments and shall cooperate fully with each other in all respects with respect to any such Claim. 
 9. Insurance. 

Company shall maintain in full force and effect during the Term, with a reputable insurance carrier, a general liability insurance policy with
a limit of liability of not less than Two Million United States Dollars (USD $2,000,000) and an umbrella policy with a limit of liability of not less than Five Million United States Dollars (USD $5,000,000). Nothing in this
Section 9 is intended to limit or affect the indemnification provisions of Section 8 above. 

10. Benefit and Assignment. 

(a) Except as otherwise provided in this Section 10, this Agreement shall be binding upon and inure to the benefit
of the Parties hereto and their respective successors and permitted assigns. This Agreement is of a personal nature with respect to Company, and therefore Company shall not assign, sub-license, encumber or
transfer this Agreement or any of its rights or obligations hereunder, directly or indirectly, whether pursuant to any change of ownership, control or otherwise, without Provider’s prior written approval of the same in each instance. Any
attempted assignment sub-license, encumbrance or transfer by Company in violation of the foregoing shall be void and of no force or effect. Provider shall have the right to assign, encumber and/or transfer any
or all of its rights and/or obligations under this Agreement, in any form or manner, without the knowledge, consent or approval of Company. 

(b) Notwithstanding anything to the contrary contained herein, the Parties hereby acknowledge and agree that (i) the Agreement is a
personal services contract under which Provider is relying on performance by Company, in which Provider has placed its trust and confidence, (ii) Company provides unique goods and services under this Agreement that are personal in nature to the
Company, and (iii) Provider is relying on Company’s performance in particular under this Agreement and would be irreparably harmed by the assignment of this Agreement by Company without Provider’s prior written consent. The
Parties further hereby acknowledge and agree that (A) this Agreement is subject to applicable law governing trademarks, including 15 U.S.C. § 1051 et seq. (the “Lanham Act”), (B) under applicable law, this Agreement

  
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shall not be assignable by Company without Provider’s prior written consent, and (C) Provider is relying on the restrictions on assignability under applicable law, including the Lanham
Act, and under this Agreement, to allow Provider to satisfy its duty to control the quality of goods sold under Crawford’s intellectual property. The Parties further hereby acknowledge and agree that as a result of the foregoing, in the
event that Company becomes a debtor in a bankruptcy case under 11 U.S.C. § 101 et seq. (the “Bankruptcy Code”), (x) this Agreement shall not be assignable by Company without Provider’s consent, pursuant to section
365(c)(1) of the Bankruptcy Code, and (y) Provider shall be permitted to exercise its right to terminate this Agreement, pursuant to section 365(e)(2) of the Bankruptcy Code. 

11. No Third Party Rights. 

This Agreement is entered into among the Parties for the exclusive benefit of the Parties and their successors and permitted assignees. Except
as provided herein, this Agreement is expressly not intended for the benefit of any creditor of the Parties or any other Person. 
 12. No
Attack. 
 Company shall not, during the Term or at any time thereafter, attack or challenge, or lend assistance to any third party in
connection with an attack or challenge, of any right, title or interest of Provider in and to any and all intellectual property rights (including, without limitation, copyright, patent and trademark rights), whether now known or hereafter devised,
in and to any and all materials of any sort utilizing, or any rights arising out of, Crawford’s name, image, likeness, voice, persona, signature, biographic information, and rights of publicity, including all such materials as may be developed
by Company and all goodwill that is attached or may become attached to the foregoing, whether by way of (individually and collectively, the “Brand Rights”): (a) an application for and/or an opposition against any intellectual
property rights relating to the Brand Rights, (b) adoption of any intellectual property rights confusingly similar to, or that infringes, any of the Brand Rights, or (c) any lawsuit, cancellation proceeding or action, or otherwise. Company
shall not represent in any filing, presentation, document or other statement, whether written or verbal, that Company or any third party is the owner of the Brand Rights or any other endorsement rights hereunder, and Company shall not use or display
any of the foregoing except as expressly permitted herein 
 13. Brand Restrictions. 

(a) Company shall not enter into any license agreement or acquire any rights in or to any photographs or other assets of Crawford from any
party other than Provider for use during the Term, whether for use in connection with the Products or otherwise, without Provider’s prior written approval of the same in each instance, which approval may be granted or withheld in
Provider’s sole and absolute discretion. Company shall not, during the Term or at any time thereafter: (i) defame or disparage the Brand Rights (or any portion thereof) or Provider, or Crawford, nor shall Company place the Brand Rights (or
any portion thereof), Provider or Crawford in a negative light, whether in connection with this Agreement or otherwise, or (ii) utilize the Brand Rights (or any portion thereof) in association with, nor shall Company associate Crawford with any
products other than the Products, including without limitation of the following: (A) any tobacco or products/paraphernalia related thereto (e.g., cigarettes, etc., but specifically 

  
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excluding cigars); (B) any narcotics or products/paraphernalia related thereto; (C) mortuaries, cemeteries and/or other products or services relating to death; (D) pornography or other
“adult only” or sexually explicit activities or services (including video tapes, books, magazines, tapes, pornography, sex toys, condoms, software and online and telephone services and other mediums now in existence or hereafter devised);
(E) massage parlors or prostitution, dating or escort agencies or services; (F) weapons; or (G) any products and/or services that denigrate or discriminate against individuals based on race, national origin, gender, religion, disability,
ethnicity, sexual orientation, gender identity or age. 
 (b) Company acknowledges and agrees that: (i) any and all use of the Brand
Rights and/or any intellectual property rights related to Crawford (e.g. exploitation of a copyrighted photograph of Crawford), whether in connection with the Products or otherwise, requires the consent and authorization of Provider in each
instance, (ii) Provider is the only person or entity that can authorize the use of Brand Rights on or in connection with any products or services throughout the world, and (iii) should Company or any third party desire to manufacture,
advertise, sell, offer or otherwise exploit any products or services related to Crawford, any and all such acts would be a use of the Brand Rights and would therefore require the prior written consent of Provider in each instance. 

(c) Provider shall own all right, title and interest (including, without limitation, all intellectual property rights) in and to any:
(i) domain names that are similar to, use and/or incorporate the Brand Rights, or any variation thereof (“Domain Names”), (ii) corporate, trade or business names that are similar to, use and/or incorporate the Brand Rights, or
any variation thereof (“Business Names”), and (iii) the Crawford’s verified social media accounts and other social media accounts (e.g., on Twitter, Facebook, Instagram, etc.) that are branded with any Brand Rights, or any
variation thereof (together with the Domain Names and Business Names, the “Brand Names/Accounts”). During the Term and at all times thereafter, Company shall have no right to, and hereby agrees not to, register any Brand
Name/Account incorporating, in whole or in part, Brand Rights or any variation(s) or derivative(s) thereof. Should Company register any Brand Name/Account incorporating any Brand Rights or any variation(s) or derivative(s) thereof, Company shall
transfer the same to Provider, immediately upon Provider’s request. 
 14. Force Majeure. 

(a) All incidents of force majeure, being circumstances beyond the reasonable control of any Party and which have, or may have, a material
effect on the ability to perform under this Agreement, including, but not limited to, failure of power or other utility supplies; fire; flood; earthquake; other natural disaster; explosion; riot, strike or lockout of that party’s work force;
civil insurrection or unrest; terrorist activity; war (whether war be declared or not); and laws, regulations and acts of any governmental, transnational or local authority (“Force Majeure”), shall for the duration and to the extent
of the effects caused thereby release the Parties from the performance of their contractual obligations hereunder, except with respect to Company’s payment obligations to Provider hereunder, which shall remain in full force and effect. A Party
who has suffered a Force Majeure event shall notify the other Party without delay of any such incident(s). 
 (b) Each Party shall take all
reasonable steps to avoid or restrict Force Majeure events and to mitigate any loss therefrom. 

  
 12 

 (c) In the event of an incident or incidents of Force Majeure, the Parties shall as soon as
reasonably possible resume performance of their obligations hereunder (if at all possible). 
 15. Notices. 

All notices and other communications given or made pursuant to this Agreement shall be in writing and shall be deemed effectively given:
(a) upon personal delivery to the Party to be notified, (b) when sent by confirmed facsimile if sent during normal business hours of the recipient, (c) seven (7) days after having been sent by registered or certified mail, return
receipt requested, postage prepaid, or (d) one (1) day after deposit with a nationally recognized overnight courier, specifying next day delivery, with written verification of receipt. All communications shall be sent to the respective Parties
at their address as set forth below, or to such e-mail address, facsimile number or address as subsequently modified by written notice given in accordance with this Section 15.
Notices shall be sent as follows: 
 If to Provider: 

Craw Daddy Productions, Inc. 
 c/o
Holthouse Carlin & Van Trigt LLP 
 11444 W. Olympic Blvd., 11th Floor 

Los Angeles, CA 90064 
 Attention:
Julie C. Miller 
 with copies (which shall not be deemed notice) to: 

Thompson Hine LLP 
 One Alliance
Center 
 3560 Lenox Road, Suite 1600 

Atlanta, GA 30326 
 Attention:
Peter W. Smith 
 and 
 Glenn
Rotner 
 27312 Winding Way 

Malibu, CA 90265 
 If to Company:

 Avalon House, Inc. 
 801
Barton Springs Way, 9th Floor 
 Austin, TX 78704 

Attention: Chief Legal Officer 

  
 13 

 with a copy to: 

King & Spalding LLP 
 50
California Street 
 Suite 3300 

San Francisco, CA 94105 

Attention: Darren Gardner 
 16.
Amendment; Waiver. 
 No modification of or amendment to this Agreement shall be valid unless in a document signed by both Parties hereto
and referring specifically to this Agreement and stating the Parties’ intention to modify or amend the same. Any waiver of any term or condition of this Agreement must be in a document signed by the Parties sought to be charged with such waiver
referring specifically to the term or condition to be waived, and no such waiver shall be deemed to constitute the waiver of any other breach of the same or of any other term or condition of this Agreement. 

17. Severability and Modification. 

Each provisions and term of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law, but if any
provision or term of this Agreement shall be held to be prohibited by or invalid under such applicable law, then, such provision or term shall be ineffective only to the extent of such prohibition or invalidity, without invalidating or affecting in
any manner whatsoever the remainder of such provisions or term or the remaining provisions or terms of this Agreement. 
 18. Governing Law
and Dispute Resolution. 
 THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF TEXAS APPLICABLE TO
AGREEMENTS MADE AND TO BE WHOLLY PERFORMED WITHIN THAT STATE, WITHOUT REGARD TO PRINCIPLES OF CONFLICTS OF LAW THEREUNDER. EACH PARTY AGREES THAT, IN CONNECTION WITH ANY LEGAL SUIT OR PROCEEDING ARISING OUT OF OR WITH RESPECT TO THIS AGREEMENT, IT
SHALL SUBMIT TO THE EXCLUSIVE JURISDICTION OF THE FEDERAL AND STATE COURTS LOCATED IN TRAVIS COUNTY, TEXAS AND BY EXECUTING THIS AGREEMENT AGREES TO VENUE IN SUCH COURTS AND CONSENTS TO SUCH COURTS’ JURISDICTION. PROCESS IN ANY SUIT OR
PROCEEDING REFERRED TO IN THE PRECEDING SENTENCE MAY BE SERVED ON ANY PARTY ANYWHERE IN THE WORLD. EACH OF THE PARTIES HEREBY WAIVES THE RIGHT TO TRIAL BY JURY IN ANY AND ALL ACTIONS OR PROCEEDINGS IN ANY COURT, WHETHER THE SAME IS BETWEEN THEM OR
TO WHICH THEY MAY BE PARTIES, AND WHETHER ARISING OUT OF, UNDER, OR BY REASON OF THIS AGREEMENT, OR ANY ACTS OR TRANSACTIONS HEREUNDER OR THE INTERPRETATION OR VALIDITY THEREOF, OR OUT OF, UNDER OR BY REASON OF ANY OTHER CONTRACT, AGREEMENT OR
TRANSACTION OF ANY KIND, NATURE OR DESCRIPTION WHATSOEVER, WHETHER BETWEEN THEM OR TO WHICH THEY MAY BE PARTIES. 

  
 14 

 19. All Rights Cumulative; Equitable Relief. 

(a) All Rights Cumulative. All rights and remedies conferred upon or reserved by the Parties in this Agreement shall be cumulative and
concurrent and shall be in addition to all other rights and remedies available to such Parties at law or in equity or otherwise, including, without limitation, requests for temporary and/or permanent injunctive relief. Such rights and remedies are
not intended to be exclusive of any other rights or remedies and the exercise by either Party of any right or remedy herein provided shall be without prejudice to the exercise of any other right or remedy by such Party provided herein or available
at law or in equity. 
 (b) Equitable Relief. The Parties hereby acknowledge and agree that any breach by a Party hereunder shall
cause the non-breaching Party irreparable harm for which there is no adequate remedy at law, and in the event of such breach, the non-breaching Party shall be entitled
to, in addition to other available remedies, seek injunctive or other equitable relief, including, without limitation, interim or emergency relief, including, without limitation, a temporary restraining order or injunction, before any court with
applicable jurisdiction, to protect or enforce its rights. 
 20. Independent Contractor. 

In rendering the Services to be rendered by Provider and/or Crawford hereunder, Provider and Crawford shall each be an independent contractor.
Nothing contained herein shall be deemed to constitute either Provider or Crawford as the partner or agent of Company or Company as the partner or agent of Provider or Crawford. Neither Company, on the one hand, nor Crawford nor Provider shall have
the power or authority to bind the other with respect to third parties or to represent to third parties that they have such authority. The Parties acknowledge that nothing in this Agreement constitutes Provider or Crawford as an employee of Company.

 21. Entire Agreement; Further Assurances. 

This Agreement together with Exhibit A attached hereto, constitutes the entire agreement and understanding between and among the
Parties with respect to the subject matter hereof, and supersedes any other prior written or oral agreement or understandings between and among the Parties with respect to the subject matter hereof. Each Party shall, at the other Party’s
request, execute and deliver such instruments or take such other actions as may be reasonably requested to effectively carry out the terms and provisions of this Agreement. 

22. Counterparts. 
 This
Agreement may be executed in two (2) or more counterparts (and may be executed and delivered via facsimile in two (2) or more counterparts), each of which shall be deemed an original, but all of which together shall constitute one and the
same instrument. Each of the Parties agrees that an electronic or digital signature evidencing a Party’s execution of this Agreement shall be effective as an original signature and may be used in lieu of the original for any purpose. 

  
 15 

 23. Titles and Subtitles; Construction. 

The titles and subtitles used in this Agreement are used for convenience only and are not to be considered in construing or interpreting this
Agreement. All words used in this Agreement will be construed to be of such gender or number as the circumstances require. Unless otherwise expressly provided, the word “including” does not limit the preceding words or terms. 

24. Joint Draft. 
 The Parties
have participated jointly in the drafting of this Agreement. If an ambiguity or question of intent or interpretation should arise, this Agreement shall be construed as if drafted jointly by the Parties and no presumption or burden of proof shall
arise favoring or burdening any Party by virtue of the authorship of any of the provisions of this Agreement. 
 25. 409A. 

The Parties intend that this Agreement and the benefits provided hereunder be interpreted and construed to be exempt from or to otherwise
comply with Internal Revenue Code (the “Code”) Section 409A to the extent applicable thereto. Notwithstanding any provision of this Agreement to the contrary, this Agreement shall be interpreted and construed consistent with this
intent, provided that the Company shall not be required to assume any increased economic burden in connection therewith. Although the Company intends to administer this Agreement so that it will be exempt from or otherwise comply with the
requirements of Code Section 409A, the Company does not represent or warrant that this Agreement will be exempt from or otherwise comply with Code Section 409A or any other provision of federal, state, local, or non-United States law. Neither the Company, its affiliates, nor their respective directors, officers, employees or advisers shall be liable to Provider (or any other individual claiming a benefit through Provider)
for any tax, interest, or penalties Provider may owe as a result of compensation or benefits paid under this Agreement, and the Company and its affiliates shall have no obligation to indemnify or otherwise protect Provider from the obligation to pay
any taxes pursuant to Code Section 409A or otherwise. 

  
 16 

 [SIGNATURE PAGE TO PROMOTIONAL AGREEMENT] 

IN WITNESS WHEREOF, the Parties have executed this Agreement to be effective as of the date first above written. 

 

			
	“Company”
	
	AVALON HOUSE, INC.
		
	By:	 	/s/ Adam Gilchrist
	Name:	 	Adam Gilchrist
	Its:	 	CEO

  

			
	“Provider” f/s/o “Crawford”
	
	CRAW DADDY PRODUCTIONS, INC. F/S/O CINDY CRAWFORD
		
	By:	 	/s/ Cindy Crawford
	Name:	 	Cindy Crawford
	Its:	 	 

  
 17 

 EXHIBIT A 

Standard Terms 
 The following
standard terms are hereby incorporated into the Agreement: 
  

	A.    Exclusivity.	 

  

	 	a.	 Subject to clause A.c. of the Standard Terms below, during the Term, Provider shall not, directly or
indirectly, authorize (nor has Provider authorized, prior to the Term, which authority is still in effect) the use of Crawford’s name, picture, image, voice, likeness, signature and/or biographical information, nor will Crawford render any
services, post about, sponsor, promote, give any testimonials or endorsements in any advertising in any medium, nor engage in any promotional, marketing, endorsement or activities, in connection with any product/service directly competitive with the
Products (collectively, “Competitive Products”), defined as follows: fitness training business (home or traditional); class-focused fitness centers; group fitness classes; personal fitness training franchises; gym services;
resistance training; yoga; pilates; cycling; dance fitness classes; martial or mixed martial arts-based fitness training; boxing-based fitness training; fitness bootcamps. By way of example only, the following gym or fitness service providers are
considered Competitive Products: CrossFit, Orange Theory, Barry’s Bootcamp, Soul Cycle, Fly Wheel, Planet Fitness, Anytime Fitness, Equinox, Training Mate, Mirror, Jazzercise and Les Mills. 

 

	 	b.	 Subject to clause A.c. of the Standard Terms below, during the Term, Provider shall not, directly or
indirectly, do the following: 

  

	 	i.	 Divert, or attempt to divert, any business or customer of the Company or its affiliates to any Competitive
Products; or 

  

	 	ii.	 Unless released in writing by the Company, employ or seek to employ any person who is at that time employed by
the Company or its affiliates, or otherwise directly or indirectly induce such person to leave his or her employment. 

  

	 	c.	 Notwithstanding anything to the contrary in these Standard Terms or in the Agreement: 

 

	 	i.	 Nothing shall limit Provider’s or Crawford’s right to appear (i) in any of the entertainment
fields or in the entertainment, news or informational portion of any program, film, publication or other production or live event, regardless of the media through which such program, film, publication or other production or live event is exhibited,
and/or (ii) in connection with the advertising, promotion, merchandising and/or publicity materials therefor, regardless of sponsorship or products or services used therein. 

  
 18 

	 	ii.	 For the avoidance of doubt, (i) Crawford may appear as a participant or guest at events, regardless of
sponsorship or products used therein (e.g., Crawford may participate in charity events and appear on a guest line or “red carpet” containing a backdrop with names of Competitive Products); (ii) Crawford may appear in purely editorial
material (e.g., a magazine spread) which uses and/or credits Competitive Products; (iii) Crawford may appear in advertising and/or promotional materials for other products, which materials contain the incidental appearance of Competitive
Products; and (iv) nothing herein or in the Agreement shall prevent Provider’s or Crawford’s passive investment in any enterprise, product or service whatsoever. 

 

	 	iii.	 For the further avoidance of doubt, paparazzi and other press footage and photographs containing Competitive
Products shall not be deemed a breach hereunder. 

  

	B.	 Grant of Rights. 

  

	 	a.	 Creative Ownership. Subject to clause B.c. of the Standard Terms below: 

The ownership of all designs, products, intellectual property, promotional and digital materials, and all any and all rights whether now known
or hereafter devised in and to the results and proceeds of Provider’s and Crawford’s Services hereunder, including, without limitation, any contributions Provider or Crawford makes in connection with any of the foregoing are the sole
property of the Company. All results and proceeds of every kind of services heretofore and hereafter to be rendered by Provider or Crawford in connection with the Products, including without limitation, all ideas, suggestions, themes, titles and
other material, whether in writing or not in writing, at any time heretofore or hereafter created or contributed by Provider or Crawford which in any way relate to the Products (collectively referred to as the “Work”) was or will be
created as a work-for-hire for Company. The Work was specifically commissioned by Company and, as such, is a “work-made-for-hire” as such term is used in the United States Copyright Act, and Company is and shall be deemed the author thereof. Provider acknowledges that Company, as the author of the work, is
the sole and exclusive owner of all rights in and to the Work and is entitled to the copyrights (and all extensions and renewals of copyrights) therein and thereto, with the right to make such changes therein and such uses thereof as Company may
determine. To the extent the foregoing may, for any reason, not vest in Company, all rights of every kind, in all media whether now or hereafter known, in perpetuity throughout the universe, Provider hereby assigns the same to Company. Provider
hereby waives all rights of droit moral or “moral rights of the author” or any similar rights or principles at law which Provider may now or later have in the Work. 

  
 19 

	 	b.	 Use of Provider’s Name and Likeness. Subject to the Company’s compliance in each
case with the restrictions and requirements set forth in the Agreement (including Provider’s approval and consent rights), Provider grants to Company the worldwide, non-exclusive, right and license to
use, publicly display, publicly perform, reproduce, broadcast, amplify, whitelist, transmit, exhibit, disseminate and distribute Crawford’s name, image, and likeness solely for and in connection with the promotion of the Products during the
Term (for clarity, including in connection with the Services). 

  

	 	c.	 Provider Retention of Rights. Notwithstanding anything to the contrary set forth in this Agreement,
except for the limited license expressly provided in the Agreement and in these Standard Terms, Provider retains all worldwide rights in the Brand Rights, including, without limitation, Crawford’s name, likeness, voice, persona, and image.

  

	 	d.	 Reverse License. Company hereby grants to Provider and Crawford, a royalty-free, perpetual, fully-paid,
right and license to utilize the results and proceeds of the Services hereunder, in its entirety or any portions thereof, in all media now known or hereafter developed, throughout the universe, as follows: (i) on any one (1) or more of
Provider’s and/or Crawford’s websites, social media accounts and all successor medias thereto, whether now known or hereinafter developed; and (ii) in connection with historical and archival purposes (e.g., documentary, commentary,
corporate retrospective, historical files on websites of Provider). 

  

	C.	 Approvals. 

  

	 	a.	 Company shall approve all Social Media Posts prior to upload by Provider or Crawford. Provider will submit all
promotional Social Media Posts to Company for approval a reasonable time before posting, and Company shall review such Social Media Posts and provide feedback to Provider. Provider shall use reasonable efforts to incorporate such feedback into the
Social Media Posts. Provider shall resubmit the content to Company for review, and Company shall be entitled to additional rounds of feedback until the content is approved by Company for posting. For the avoidance of doubt, Provider nor Crawford
shall post any content in connection with this Agreement without the prior written approval of Company. Company shall not use Crawford’s name, image, voice, persona, likeness, or any other Brand Rights, on any assets or marketing materials
related to the Products and/or Crawford’s affiliation with the Products (including use of previously approved items in connection with a new use or context) 

  
 20 

	 	
without Provider’s prior written approval of the same in each instance. Provider shall respond to each request for approval from Company within five (5) days of Provider’s receipt
of such request (“Approval Window”); provided, however that Provider’s silence or failure to respond to any such request prior to the expiration of the Approval Window shall be deemed Provider’s disapproval of the
materials and/or content contained in such request for approval. Company hereby acknowledges that Provider’s approval of any particular materials or content for a specific purpose shall only be deemed an approval for said purpose. Company shall
be required to re-submit any previously approved materials and/or content to the extent Company wishes to use the same for other purposes. Company hereby acknowledges that, in the event Company fails to obtain
Provider’s consent or approval for any act or omission requiring such consent or approval (e.g., use of Crawford’s name, image, likeness, voice, or persona, etc.), the same shall be deemed a
non-curable breach of this Agreement entitling, but not requiring, Provider to immediately terminate this Agreement. 

  

	 	b.	 Company acknowledges that, if any materials produced hereunder are of inferior quality in material and/or
workmanship or not in accordance with applicable Laws, then the substantial goodwill which Provider has built up and now possesses in the Brand Rights will be impaired. As such, Company shall use Company’s best efforts to operate the business
contemplated hereunder in a manner consistent with the high prestige and quality associated with Provider, Crawford, the Brand Rights and the Crawford Rights. 

 

	D.    Confidentiality.	 

  

	 	a.	 Neither Provider nor Crawford will disclose any Company Confidential Information (as defined below). Nothing
contained in this paragraph shall prevent Provider or Crawford from disclosing (i) any information, on a need-to-know and confidential basis, to Provider’s or
Crawford’s business and legal representatives or (ii) any information required to be disclosed by law or legal process. “Company Confidential Information” shall mean information which is confidential in nature and/or of
great value to Company and obtained by Provider or Crawford hereunder, and shall include, without limitation, (A) trade secrets; (B) business, financial, legal or contractual matters of or pertaining to Company and its affiliates, and
their respective officers, directors, shareholders and employees (hereinafter, the foregoing are collectively referred to as “Company Related Parties”); (C) any other private and confidential matters concerning Company or any of the
Company Related Parties; and (D) information pertaining to the terms of this Agreement. 

  
 21 

	 	b.	 The Company will not disclose (and shall cause its directors, officers, employees, contractors and affiliates
not to disclose) any Provider Confidential Information (as defined below). Nothing contained in this paragraph shall prevent Company from disclosing (i) any information, on a
need-to-know and confidential basis, to Company’s business and legal representatives or (ii) any information required to be disclosed by law or legal process.
“Provider Confidential Information” shall mean information, which is confidential in nature and/or of great value to Provider and/or Crawford and shall include, without limitation, (A) personal information or matters about
Provider, Crawford, or Crawford’s family, friends, representatives and employees; (B) business, financial, medical, legal or contractual matters of or pertaining to Provider or Crawford and/or Provider’s or Crawford’s business
entities and their respective officers, directors, shareholders and employees (hereinafter, the foregoing are collectively referred to as “Provider Related Parties”); (C) any other private and confidential matters concerning
Provider, Crawford or any of the Provider Related Parties; and (D) information pertaining to the terms of this Agreement. 

  
 22EX-10.37

 Exhibit 10.37 

EXECUTIVE EMPLOYMENT AGREEMENT 

This Executive Employment Agreement (the “Agreement”) is entered into as of July 5, 2021 (the “Effective
Date”), by and between Adam Gilchrist (“Executive”) and F45 Training Holdings Inc., a Delaware corporation (the “Company”). 

WHEREAS, Executive is currently employed by the Company as its Chief Executive Officer, and Company desires to have Executive’s
employment continue in such capacity, and Executive desires to continue to serve in such capacity, pursuant to the terms and conditions set forth in this Agreement. 

NOW, THEREFORE, in consideration of the mutual promises and covenants contained herein, it is hereby agreed by and between the parties
hereto as follows: 
 ARTICLE I 

DEFINITIONS 
 For purposes
of the Agreement, the following terms are defined as follows: 
 1.1. “Board” means the Board of Directors of the Company. 

1.2. “Cause” means any of the following events: (i) Executive’s material breach of Executive’s material obligations
under the Agreement; (ii) intentional misconduct in the performance of Executive’s duties to the Company or Executive’s material violation of any material written policy, employee handbook or code of conduct of the Company;
(iii) Executive’s material breach of any fiduciary duty that Executive owes to the Company or any affiliate; (iv) commission by Executive of (A) a felony or (B) a crime involving fraud, embezzlement, dishonesty, or moral
turpitude or (v) engaging in sexual harassment, sexual misconduct or discriminatory conduct in each case that is economically or reputationally injurious to the Company. The foregoing is an exclusive list of the acts or omissions that shall be
considered “Cause” provided, however, with respect to the acts or omissions set forth in clauses (i), (ii) and (iii) above, (x) the Board shall provide Executive with 30 days advance written notice detailing the basis for the
termination of employment for Cause, (y) during the 30 day period after Executive has received such notice, Executive shall have an opportunity to cure such alleged Cause events and to present his case to the full Board (with the assistance of
his own counsel) before any termination for Cause is finalized by a vote of a majority of the Board and (z) Executive shall continue to receive the compensation and benefits provided by this Agreement during the 30 day cure period; provided,
further, no act or failure to act of Executive shall be willful or intentional if performed in good faith with the reasonable belief that the action or inaction was in the best interest of the Company. Notwithstanding anything herein to the
contrary, Executive’s employment will be deemed to have been terminated for Cause if it is determined subsequent to Executive’s termination of employment that grounds for termination for Cause existed at the time of Executive’s
termination of employment. 
 1.3. “Change in Control” shall have the meaning ascribed to that term in the Company’s 2021
Equity Incentive Plan (the “Plan”) or any successor equity compensation plan of the Company. Notwithstanding the foregoing, (i) any bona fide primary or secondary public offering shall not constitute a Change in Control and
(ii) if a Change in Control constitutes a payment event with respect to any payment or benefit that provides for the deferral of compensation and is subject to Section 409A, the Change in Control transaction or event with respect to such
payment or benefit must also constitute a “change in control event,” as defined in Treasury Regulation §1.409A-3(i)(5) to the extent required by Section 409A. 

 1.4. “COBRA” means the Consolidated Omnibus Budget Reconciliation Act of 1985, as
amended. 
 1.5. “Code” means the Internal Revenue Code of 1986, as amended. 

1.6. “Covered Termination” means (i) an Involuntary Termination Without Cause, (ii) a voluntary termination for Good Reason,
or (iii) a termination of Executive’s employment as a result of Executive’s death or Disability. For the avoidance of doubt, the expiration of this Agreement due to non-renewal pursuant to the
terms of Section 2.2 of this Agreement will not be deemed to be a Covered Termination. 
 1.7. “Disability” shall mean a
termination of Executive’s employment due to Executive’s absence from Executive’s duties with the Company on a full-time basis for at least 180 consecutive days as a result of Executive’s incapacity due to physical or mental
illness which is determined to be total and permanent by a physician selected by the Company or its insurers. 
 1.8. “Good Reason”
means any of the following are undertaken without Executive’s prior written consent: (i) a material diminution in Executive’s title, authority, duties, or responsibilities which substantially reduces the nature or character of
Executive’s position with the Company (or the highest parent entity if the Company has one or more parent entities) which, for the avoidance of doubt, shall include a change in responsibilities as a result of the Company ceasing to be a
publicly traded corporation; (ii) a material reduction by the Company of Executive’s base salary as in effect immediately prior to such reduction; (iii) a material reduction by the Company of Executive’s Target Bonus as in effect
immediately prior to such reduction; (iv) relocation of Executive’s principal office (defined as a relocation of Executive’s principal office to a location that increases Executive’s
one-way commute by more than fifty (50) miles), provided, that, for the avoidance of doubt, reasonable required travel by Executive on the Company’s business shall not constitute a relocation; or
(v) any material breach by the Company of any material provision of this Agreement. Notwithstanding the foregoing, Executive’s resignation shall not constitute a resignation for “Good Reason” as a result of any event described in
the preceding sentence unless (x) Executive provides written notice thereof to the Company within thirty (30) days after the first occurrence of such event, (y) to the extent correctable, the Company fails to remedy such circumstance
or event within thirty (30) days following the Company’s receipt of such written notice and (z) the effective date of Executive’s resignation for “Good Reason” is not later than ninety (90) days after the initial
existence of the circumstances constituting Good Reason. 
 1.9. “Involuntary Termination Without Cause” means Executive’s
dismissal or discharge by the Company other than for Cause or by reason of Executive’s death or Disability. 
 1.10.
“Section 409A” means Section 409A of the Code and the Department of Treasury regulations and other interpretive guidance issued thereunder, including without limitation any such regulations or other guidance
that may be issued after the Effective Date. 

  
 -2- 

 1.11. “Separation from Service” means Executive’s termination of employment
constitutes a “separation from service” within the meaning of Treasury Regulation Section 1.409A-1(h). 

ARTICLE II 
 EMPLOYMENT
BY THE COMPANY 
 2.1. Position and Duties. Subject to terms set forth herein, Executive shall continue to serve in an executive capacity
and shall continue to perform such duties as are customarily associated with the position of Chief Executive Officer and such other duties as are assigned to Executive by the Board. During the term of Executive’s employment with the Company,
Executive will devote Executive’s best efforts and substantially all of Executive’s business time and attention (except for vacation periods and reasonable periods of illness or other incapacities permitted by the Company’s general
employment policies or as otherwise set forth in this Agreement) to the business of the Company. 
 2.2. Term. The term of this Agreement
shall commence on the Effective Date and shall terminate on the termination of Executive’s employment under this Agreement. If a Change in Control occurs during the term of this Agreement, the term of this Agreement shall, notwithstanding
anything to the contrary in this Agreement, continue in effect for a period of not less than twenty-four (24) months beyond the month in which the Change in Control occurred. The period from the Effective Date until the earlier
of termination of Executive’s employment under this Agreement is referred to as the “Term.” 
 2.3. Employment at Will.
Both the Company and Executive shall have the right to terminate Executive’s employment with the Company at any time, with or without cause, and with or without prior notice. Upon certain terminations of Executive’s employment with the
Company, Executive may become eligible to receive the severance benefits provided in Article IV of this Agreement. 
 2.4. Employment
Policies. The employment relationship between the parties shall also be governed by the general employment policies and practices of the Company, including those relating to protection of confidential information and assignment of inventions,
except that when the terms of this Agreement differ from or are in conflict with the Company’s general employment policies or practices, this Agreement shall control. 

ARTICLE III 

COMPENSATION 
 3.1. Base Salary.
As of the Effective Date, Executive shall receive for services to be rendered hereunder an annual base salary of $1,200,000 (“Base Salary”), payable on the regular payroll dates of the Company (but no less often than
monthly), subject to increase in the sole discretion of the Board or a committee of the Board. 
 3.2. Annual Bonus. For each calendar year
ending during the term of Executive’s employment, Executive shall be eligible to receive an annual performance bonus (the “Annual Bonus”) targeted at one-hundred percent (100%) of
Base Salary or such other amount as determined in the sole discretion of the Board or a committee of the Board (the “Target Bonus”), on such terms and conditions determined by the Board or a committee of the Board. The actual amount
of any Annual Bonus (if any) will be determined in the discretion of the Board or a committee of the Board and 

  
 -3- 

 
will be (i) subject to achievement of any applicable bonus objectives and/or conditions determined by the Board or a committee of the Board and (ii) subject to Executive’s
continued employment with the Company through the date the Annual Bonus is paid. The Annual Bonus for any calendar year will be paid at the same time as bonuses other Company executives are paid related annual bonuses generally. 

3.3. Standard Company Benefits. During the Term, Executive shall be entitled to all rights and benefits for which Executive is eligible
under the terms and conditions of the standard Company benefits and compensation practices that may be in effect from time to time and are provided by the Company to its executive employees generally, as well as any additional benefits provided to
Executive consistent with past practice, including (i) use of a Company car, (ii) mobile phone, (iii) the provision of security services for Executive and Executive’s family, (iv) first class airfares for Executive and each
member of Executive’s immediate family and use of a private jet in connection with business travel, (v) when travelling for business, accommodation for Executive and Executive’s family consistent in quality and size with
Executive’s primary place of residence, and (vi) car services as and when required. Notwithstanding the foregoing, this Section 3.3 shall not create or be deemed to create any obligation on the part of the Company to adopt or maintain
any benefits or compensation practices at any time. 
 3.4. Paid Time Off. During the Term, Executive shall be entitled to such periods of
paid time off (“PTO”) each year as provided from time to time under the Company’s PTO policies and as otherwise provided for executive officers, as it may be amended from time to time. 

3.5. Equity Awards. Executive will be eligible to receive stock options and other equity incentive grants as determined by the Board or a
committee of the Board in its sole discretion. 
 ARTICLE IV 

SEVERANCE AND CHANGE IN CONTROL BENEFITS 

4.1. Severance Benefits. Upon Executive’s termination of employment, Executive shall receive any accrued but unpaid Base Salary and other
accrued and unpaid compensation, including any accrued but unpaid vacation. If the termination is due to a Covered Termination, provided that Executive (or, in the case of Executive’s death or Disability, Executive’s beneficiaries or
estate, if applicable) delivers an effective general release of all claims against the Company and its affiliates in a form acceptable to the Company (a “Release of Claims”) that becomes effective and irrevocable within fifty (50)
(or, in the case of Executive’s death or Disability, sixty (60)) days following the Covered Termination and complies with Executive’s continuing obligations under this Agreement, Executive shall be entitled to receive the severance
benefits described in Section 4.1(a) or (b), as applicable. 
 (a) Covered Termination Not Related to a Change in Control.
If Executive’s employment terminates due to a Covered Termination which occurs at any time other than during the twenty-four (24) month period after a Change in Control (such period, the “Change in Control Protection
Period”), Executive shall receive the following: 
 (i) An amount equal to the sum of (i) Executive’s Base Salary
at the rate in effect (or required to be in effect before any diminution that is the basis of Executive’s termination 

  
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for Good Reason) at the time of Executive’s termination of employment and (ii) Executive’s Target Bonus in effect (or required to be in effect before any diminution that is the
basis of Executive’s termination for Good Reason) for the year in which Executive’s termination of employment occurs, payable in a lump sum payment, less applicable withholdings, as soon as administratively practicable following the date
on which the Release of Claims becomes effective and, in any event, no later than the sixtieth (60th) day following the date of the Covered Termination; provided, however, if such sixty
(60) day period falls in two different calendar years, payment will be made in the later calendar year. 
 (ii) Notwithstanding
anything set forth in an award agreement or incentive plan to the contrary, an amount equal to Executive’s Annual Bonus for the fiscal year in which Executive’s termination occurs based on target achievement of the applicable bonus
objectives and/or conditions determined by the Board or a committee of the Board for such year payable, less applicable withholdings, at the same time bonuses for such year are paid to other senior executives of the Company, but in no event later
than March 15 of the year following the year of Executive’s termination of employment. 
 (iii) The Company shall directly
pay, or reimburse Executive for the premium for Executive and Executive’s covered dependents to maintain continued health coverage pursuant to the provisions of COBRA through the earlier of (A) the eighteen (18) month anniversary of
the date of Executive’s termination of employment and (B) the date Executive and Executive’s covered dependents, if any, become eligible for healthcare coverage under another employer’s plan(s). Notwithstanding the foregoing, if
the Company is otherwise unable to continue to cover Executive under its group health plans without penalty under applicable law (including without limitation, Section 2716 of the Public Health Service Act), then, in either case, an amount
equal to each remaining Company subsidy shall thereafter be paid to Executive in substantially equal monthly installments. 
 (iv)
Other than in the event of a Covered Termination that is due to death or Disability, all of Executive’s unvested stock option, restricted stock, restricted stock units, performance stock units and other equity-based awards, shall become
immediately vested on the date of Executive’s termination of employment, provided that: (x) each such award shall be exercisable, to the extent applicable, in accordance with the provisions of the award agreement and plan pursuant to which
such equity award was granted and (y) for performance-based awards, any such vesting in respect of open periods of performance-based awards shall be calculated as set forth in the applicable award agreement, or, if not specified in the award
agreement, based on the target level of performance. 
 (v) The Company shall directly pay, or reimburse, Executive for an amount
equal to the Executive’s reasonable relocation expenses incurred by Executive in connection with his and his family’s relocation from United States to Australia. The total of all such amounts will not exceed $20,000. 

(b) Covered Termination Related to a Change in Control. If Executive’s employment terminates due to a Covered Termination
that occurs during the Change in Control Protection Period, Executive shall receive the severance compensation and benefits provided for in Section 4.1(a), except that (x) the payment described in Section 4.1(a)(ii) shall be payable
in a 

  
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lump sum payment, less applicable withholdings, as soon as administratively practicable following the date on which the Release of Claims becomes effective and, in any event, no later than the
sixtieth (60th) day following the date of the Covered Termination; provided, however, if such sixty (60) day period falls in two different calendar years, payment will be made in the
later calendar year and (y) the treatment of equity awards described in Section 4.1(a)(iv) shall apply on any Covered Termination that occurs during the Change in Control Protection Period, including, for avoidance of doubt, a Covered
Termination due to death or Disability. In addition, if there is a dispute as to whether grounds triggering termination with or without Cause or resignation with or without Good Reason have occurred, in each case in connection with a Change in
Control, then any fees and expenses arising from the resolution of such dispute (including any reasonably incurred attorneys’ fees and expenses of Executive) shall be paid by the Company or its successor, as the case may be; provided, that
Executive shall reimburse the Company on a net after-tax basis to cover expenses incurred by Executive for claims brought by Executive that are judicially determined to be frivolous or advanced in bad faith.

 4.2. 280G Provisions. Notwithstanding anything in this Agreement to the contrary, if any payment or distribution Executive would receive
pursuant to this Agreement or otherwise (“Payment”) would (a) constitute a “parachute payment” within the meaning of Section 280G of the Code, and (b) but for this sentence, be subject to the excise tax
imposed by Section 4999 of the Code (the “Excise Tax”), then such Payment shall either be (i) delivered in full, or (ii) delivered as to such lesser extent which would result in no portion of such Payment being
subject to the Excise Tax, whichever of the foregoing amounts, taking into account the applicable federal, state and local income taxes and the Excise Tax, results in the receipt by Executive on an after-tax
basis, of the largest payment, notwithstanding that all or some portion the Payment may be taxable under Section 4999 of the Code. The accounting firm engaged by the Company for general audit purposes as of the day prior to the effective date
of the Change in Control shall perform the foregoing calculations. The Company shall bear all expenses with respect to the determinations by such accounting firm required to be made hereunder. The accounting firm shall provide its calculations to
the Company and Executive within fifteen (15) calendar days after the date on which Executive’s right to a Payment is triggered (if requested at that time by the Company or Executive) or such other time as requested by the Company or
Executive. Any good faith determinations of the accounting firm made hereunder shall be final, binding and conclusive upon the Company and Executive. Any reduction in payments and/or benefits pursuant to this Section 4.2 will occur in the
following order: (1) reduction of cash payments; (2) cancellation of accelerated vesting of equity awards other than stock options; (3) cancellation of accelerated vesting of stock options; and (4) reduction of other benefits
payable to Executive. 
 4.3. Section 409A. 

(a) Notwithstanding any provision to the contrary in this Agreement, if Executive is deemed at the time of his Separation from Service
to be a “specified employee” for purposes of Section 409A(a)(2)(B)(i) of the Code, to the extent delayed commencement of any portion of the benefits to which Executive is entitled under this Agreement is required in order to avoid a
prohibited distribution under Section 409A(a)(2)(B)(i) of the Code which would subject Executive to a tax obligation under Section 409A of the Code, such portion of Executive’s benefits shall not

  
 -6- 

 
be provided to Executive prior to the earlier of (i) the expiration of the six- month period measured from the date of Executive’s Separation
from Service or (ii) the date of Executive’s death. Upon the expiration of the applicable Code Section 409A(a)(2)(B)(i) period, all payments deferred pursuant to this Section 4.3(a) shall be paid in a lump sum to Executive, and
any remaining payments due under the Agreement shall be paid as otherwise provided herein. 
 (b) Any reimbursements payable to
Executive pursuant to the Agreement shall be paid to Executive no later than 30 days after Executive provides the Company with a written request for reimbursement, and to the extent that any such reimbursements are deemed to constitute
“nonqualified deferred compensation” within the meaning of Section 409A of the Code (i) such amounts shall be paid or reimbursed to Executive promptly, but in no event later than December 31 of the year following the year in
which the expense is incurred, (ii) the amount of any such payments eligible for reimbursement in one year shall not affect the payments or expenses that are eligible for payment or reimbursement in any other taxable year, and
(iii) Executive’s right to such payments or reimbursement shall not be subject to liquidation or exchange for any other benefit. 

(c) For purposes of Section 409A of the Code (including, without limitation, for purposes of Treasury Regulation Section 1.409A-2(b)(2)(iii)), Executive’s right to receive installment payments under the Agreement shall be treated as a right to receive a series of separate payments and, accordingly,
each installment payment hereunder shall at all times be considered a separate and distinct payment. 
 4.4. Mitigation. Executive shall not
be required to mitigate damages or the amount of any payment provided under this Agreement by seeking other employment or otherwise, nor shall the amount of any payment provided for under this Agreement be reduced by any compensation earned by
Executive as a result of employment by another employer or by any retirement benefits received by Executive after the date of the Covered Termination, or otherwise. 

4.5. Equity Coordination. For the avoidance of doubt, except as provided for in Section 4.1(a)(iv) above, all equity awards, including
stock options, restricted stock units and other equity-based compensation granted by the Company to Executive under the Company’s equity-based compensation plans shall be subject to the terms of such plans and Executive’s equity award
agreements with respect thereto. 
 ARTICLE V 

PROPRIETARY INFORMATION OBLIGATIONS 

5.1. Agreement. All Company Innovations shall be the sole and exclusive property of the Company without further compensation and are “works
made for hire” as that term is defined under the United States copyright laws. Executive shall promptly notify the Company of any Company Innovations that Executive solely or jointly Creates. “Company Innovations” means all
Innovations, and any associated intellectual property rights, which Executive may solely or jointly Create, during Executive’s employment with the Company, which (i) relate, at the time Created, to the Company’s business or actual or
demonstrably anticipated research or development, or (ii) were developed on any amount of the Company’s time or with the use of any of the Company’s equipment, supplies, facilities or trade secret information, or (iii) resulted
from any work Executive performed for the Company. Executive is notified that Company Innovations 

  
 -7- 

 
does not include any Innovation which qualifies fully under the provisions of California Labor Code Section 2870. “Create” means to create, conceive, reduce to practice,
derive, develop or make. “Innovations” means processes, machines, manufactures, compositions of matter, improvements, inventions (whether or not protectable under patent laws), works of authorship, information fixed in any tangible
medium of expression (whether or not protectable under copyright laws), mask works, trademarks, trade names, trade dress, trade secrets, know-how, ideas (whether or not protectable under trade secret laws),
and other subject matter protectable under patent, copyright, moral rights, mask work, trademark, trade secret or other laws regarding proprietary rights, including new or useful art, combinations, discoveries, formulae, manufacturing techniques,
technical developments, discoveries, artwork, software and designs. Executive hereby assigns (and will assign) to the Company all Company Innovations. Executive shall perform (at the Company’s expense), during and after Executive’s
employment, all acts reasonably deemed necessary or desirable by the Company to assist the Company in obtaining and enforcing the full benefits, enjoyment, rights and title throughout the world in the Company Innovations. Such acts may include
execution of documents and assistance or cooperation (i) in the filing, prosecution, registration, and memorialization of assignment of patent, copyright, mask work or other applications, (ii) in the enforcement of any applicable
Proprietary Rights, and (iii) in other legal proceedings related to the Company’s Innovations. “Proprietary Rights” means patents, copyrights, mask work, moral rights, trade secrets and other proprietary rights. No
provision in this Agreement is intended to require Executive to assign or offer to assign any of Executive’s rights in any invention for which Executive can establish that no trade secret information of the Company were used, and which was
developed on Executive’s own time, unless the invention relates to the Company’s actual or demonstrably anticipated research or development, or the invention results from any work performed by Executive for the Company. 

5.2. Remedies. Executive’s duties under this Article V shall survive termination of Executive’s employment with the Company and
the termination of this Agreement. Executive acknowledges that a remedy at law for any breach or threatened breach by Executive of Article V, as well as Executive’s obligations pursuant to Section 6.2 and Article VII below, would
be inadequate, and Executive therefore agrees that the Company shall be entitled to seek injunctive relief in case of any such breach or threatened breach. 

ARTICLE VI 
 OUTSIDE
ACTIVITIES 
 6.1. Other Activities. 

(a) Except as otherwise provided in Section 6.1(b), Executive shall not, during the term of this Agreement undertake or engage in
any other employment, occupation or business enterprise, other than ones in which Executive is a passive investor, unless he obtains the prior written consent of the Board. 

(b) Executive may engage in civic and not-for-profit
activities so long as such activities do not materially interfere with the performance of Executive’s duties hereunder. In addition, subject to advance approval by the Board (which approval shall not be unreasonably withheld), Executive shall
be allowed to serve as a member of the board of directors of one (1) for-profit entity at any time during the term of this Agreement, so long as such service does not materially interfere with the
performance of Executive’s duties hereunder; provided, however, that the Board, in its discretion, may require that Executive resign from such director position if it determines that such resignation would be in the best interests of the
Company. 

  
 -8- 

 6.2. Competition/Investments. During the term of Executive’s employment by the Company
and for the two (2) year period thereafter, in order to protect the Company’s legitimate business interests, including the value of the Company’s confidential information, trade secrets, goodwill and training, which Executive
acknowledges and agrees Executive has received and will continue to receive, Executive shall not (except on behalf of the Company) directly or indirectly, whether as an officer, director, stockholder, partner, proprietor, associate, representative,
consultant, or in any capacity whatsoever engage in, become financially interested in, be employed by or have any business connection with any other person, corporation, firm, partnership or other entity whatsoever which is known by Executive to
compete directly with the Company, throughout the world, in any line of business engaged in (or planned to be engaged in) by the Company, including, without limitation, the business of owning, operating or maintaining fitness facilities, providing
fitness instruction or any related services as currently engaged in by the Company; provided, however, that anything above to the contrary notwithstanding, Executive may own, as a passive investor, securities of any competitor corporation, so long
as Executive’s direct holdings in any one such corporation do not, in the aggregate, constitute more than 1% of the voting stock of such corporation. If it is determined by a court of competent jurisdiction in any state that any restriction in
this Section 6.2 is excessive in duration or scope or is unreasonable or unenforceable under the laws of that state, it is the intention of the parties that such restriction may be modified or amended by the court to render it enforceable to
the maximum extent permitted by the law of that state. 
 ARTICLE VII 

NONINTERFERENCE 
 Executive
shall not during the term of Executive’s employment by the Company and for the one (1) year period thereafter, in order to protect the Company’s legitimate business interests, including the value of the Company’s confidential
information, trade secrets, goodwill and training, which Executive acknowledges and agrees Executive has received and will continue to receive, either on Executive’s own account or jointly with or as a manager, agent, officer, employee,
consultant, partner, joint venturer, owner or stockholder or otherwise on behalf of any other person, firm or corporation, directly or indirectly solicit, induce attempt to solicit any of (i) its customers or clients to terminate their
relationship with the Company or to cease purchasing services or products from the Company or (ii) its officers or employees or offer employment to any person who is an officer or employee of the Company; provided, however, that a
general advertisement to which an employee of the Company responds shall in no event be deemed to result in a breach of this Article VII. If it is determined by a court of competent jurisdiction in any state that any restriction in this
Article VII is excessive in duration or scope or is unreasonable or unenforceable under the laws of that state, it is the intention of the parties that such restriction may be modified or amended by the court to render it enforceable to the
maximum extent permitted by the law of that state. 

  
 -9- 

 ARTICLE VIII 

GENERAL PROVISIONS 
 8.1.
Notices. Any notices provided hereunder must be in writing and shall be deemed effective upon the earlier of personal delivery (including personal delivery by facsimile) or the third day after mailing by first class mail, to the Company at
its primary office location and to Executive at Executive’s address as listed on the Company’s books and records. 
 8.2. Tax
Withholding. Executive acknowledges that all amounts and benefits payable under this Agreement are subject to deduction and withholding to the extent required by applicable law. 

8.3. Severability. Whenever possible, each provision of this Agreement will be interpreted in such manner as to be effective and valid under
applicable law, but if any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect under any applicable law or rule in any jurisdiction, such invalidity, illegality or unenforceability will not affect any other
provision or any other jurisdiction, but this Agreement will be reformed, construed and enforced in such jurisdiction as if such invalid, illegal or unenforceable provisions had never been contained herein. 

8.4. Waiver. If either party should waive any breach of any provisions of this Agreement, they shall not thereby be deemed to have waived any
preceding or succeeding breach of the same or any other provision of this Agreement. 
 8.5. Complete Agreement. This Agreement constitutes
the entire agreement between Executive and the Company and is the complete, final, and exclusive embodiment of their agreement with regard to this subject matter, and will supersede all prior agreements, understandings, discussions, negotiations and
undertakings, whether written or oral, between the parties with respect to the subject matter hereof. This Agreement is entered into without reliance on any promise or representation other than those expressly contained herein or therein, and cannot
be modified or amended except in a writing signed by a duly-authorized officer of the Company and Executive. 
 8.6. Counterparts. This
Agreement may be executed in separate counterparts, any one of which need not contain signatures of more than one party, but all of which taken together will constitute one and the same Agreement. 

8.7. Headings. The headings of the sections hereof are inserted for convenience only and shall not be deemed to constitute a part hereof nor to
affect the meaning thereof. 
 8.8. Successors and Assigns. This Agreement is intended to bind and inure to the benefit of and be enforceable
by Executive and the Company, and their respective successors, assigns, heirs, executors and administrators, except that Executive may not assign his rights or delegate his duties or obligations hereunder without the prior written consent of the
Company. 
 8.9. Executive Acknowledgement. Executive acknowledges that (a) he has consulted with or has had the opportunity to consult
with independent counsel of his own choice concerning this Agreement, and has been advised to do so by the Company, and (b) that he has read and understands the Agreement, is fully aware of its legal effect, and has entered into it freely based
on his own judgment. 

  
 -10- 

 8.10. Choice of Law. All questions concerning the construction, validity and interpretation of
this Agreement will be governed by the law of the State of Texas without regard to the conflicts of law provisions thereof. 
 [Signature
page follows] 

  
 -11- 

 In Witness Whereof, the parties have executed this Agreement as of the date first
written above. 
  

			
	F45 Training Holdings Inc.
		
	By:	 	/s/ Michael Raymond
		 	Michael Raymond
	Title: Director

  

	
	Accepted and Agreed:
	
	/s/ Adam Gilchrist
	Adam Gilchrist

  
 -12-

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