Document:

NEITHER
      THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE NOR
      THE
      SECURITIES INTO WHICH THESE SECURITIES ARE EXERCISABLE HAVE BEEN REGISTERED
      UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES
      LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED
      (I) IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES
      UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN OPINION OF COUNSEL
      (WHICH COUNSEL SHALL BE SELECTED BY THE HOLDER), IN A GENERALLY ACCEPTABLE
      FORM,
      THAT REGISTRATION IS NOT REQUIRED UNDER SAID ACT OR (II) UNLESS SOLD PURSUANT
      TO
      RULE 144 OR RULE 144A UNDER SAID ACT. NOTWITHSTANDING THE FOREGOING, THE
      SECURITIES MAY BE PLEDGED IN CONNECTION WITH A BONA FIDE MARGIN ACCOUNT OR
      OTHER
      LOAN OR FINANCING ARRANGEMENT SECURED BY THE SECURITIES.

     

    
      	 	
              Right
                to Purchase ____________ shares of Common Stock of Purple Beverage
                Company, Inc. (subject to adjustment as provided
                herein)

            

    

     

    FORM
      OF COMMON STOCK PURCHASE WARRANT

    

    
      	
              No.
                2008-A1-00_

            	
              Issue
                Date: April 2, 2008

            

    

     

    PURPLE
      BEVERAGE COMPANY, INC., a corporation organized under the laws of the State
      of
      Nevada (the “Company”), hereby certifies that, for value received,
      ______________________________,
      _____________________________________________________________, or its assigns
      (the “Holder”), is entitled, subject to the terms set forth below, to purchase
      from the Company at any time commencing on the Issue Date until 5:00 p.m.,
      E.S.T
      on the fifth anniversary of the Issue Date (the “Expiration Date”), up to
      ____________ fully paid and nonassessable shares of Common Stock at a per share
      purchase price of $3.50. The aforedescribed purchase price per share, as
      adjusted from time to time as herein provided, is referred to herein as the
      “Purchase Price.” The number and character of such shares of Common Stock and
      the Purchase Price are subject to adjustment as provided herein. The Company
      may
      reduce the Purchase Price for some or all of the Warrants, temporarily or
      permanently. Capitalized terms used and not otherwise defined herein shall
      have
      the meanings set forth in that certain Subscription Agreement (the “Subscription
      Agreement”),
      dated
      as of December 12, 2007, entered into by the Company and the Holder in
      connection with the Holder’s purchase of certain securities of the Company,
      including certain common stock purchase warrants that were exercised by the
      Holder concurrently with the grant by the Company to the Holder of this
      Warrant.

     

    As
      used
      herein the following terms, unless the context otherwise requires, have the
      following respective meanings:

     

    (a) The
      term
“Company” shall include Purple Beverage Company, Inc. and any corporation which
      shall succeed or assume the obligations of Purple Beverage Company, Inc.
      hereunder. 

     

    (b) The
      term
“Common Stock” includes (a) the Company’s common stock, $.001 par value per
      share, as authorized on the date hereof, and (b) any other securities into
      which
      or for which any of the securities described in (a) may be converted or
      exchanged pursuant to a plan of recapitalization, reorganization, merger, sale
      of assets or otherwise.

     

    (c) The
      term
“Other Securities” refers to any stock (other than Common Stock) and other
      securities of the Company or any other person (corporate or otherwise) that
      the
      holder of the Warrant at any time shall be entitled to receive, or shall have
      received, on the exercise of the Warrant, in lieu of or in addition to Common
      Stock, or which at any time shall be issuable or shall have been issued in
      exchange for or in replacement of Common Stock or Other Securities pursuant
      to
      Section 4 or otherwise. 

    
      
        
        

      

      
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    (d) The
      term
“Warrant Shares” shall mean the Common Stock issuable upon exercise of this
      Warrant.

     

    1. Exercise
      of Warrant.

     

    1.1. Number
      of Shares Issuable upon Exercise.
      From
      and after the Issue Date through and including the Expiration Date, the Holder
      hereof shall be entitled to receive, upon exercise of this Warrant in whole
      in
      accordance with the terms of subsection 1.2 or upon exercise of this Warrant
      in
      part in accordance with subsection 1.3, shares of Common Stock of the Company,
      subject to adjustment pursuant to Section 4.

     

    1.2. Full
      Exercise.
      This
      Warrant may be exercised in full by the Holder hereof by delivery of an original
      or facsimile copy of the form of subscription attached as Exhibit A hereto
      (the
“Subscription Form”) duly executed by such Holder and delivery within two days
      thereafter of payment, in cash, wire transfer or by certified or official bank
      check payable to the order of the Company, in the amount obtained by multiplying
      the number of shares of Common Stock for which this Warrant is then exercisable
      by the Purchase Price then in effect. The original Warrant is not required
      to be
      surrendered to the Company until it has been fully exercised. 

     

    1.3. Partial
      Exercise.
      This
      Warrant may be exercised in part (but not for a fractional share) by delivery
      of
      a Subscription Form in the manner and at the place provided in subsection 1.2
      except that the amount payable by the Holder on such partial exercise shall
      be
      the amount obtained by multiplying (a) the number of whole shares of Common
      Stock designated by the Holder in the Subscription Form by (b) the Purchase
      Price then in effect. On any such partial exercise provided the Holder has
      surrendered the original Warrant, the Company, at its expense, will forthwith
      issue and deliver to or upon the order of the Holder hereof a new Warrant of
      like tenor, in the name of the Holder hereof or as such Holder (upon payment
      by
      such Holder of any applicable transfer taxes) may request, the whole number
      of
      shares of Common Stock for which such Warrant may still be
      exercised.

     

    1.4. Fair
      Market Value.
      Fair
      Market Value of a share of Common Stock as of a particular date (the
“Determination Date”) shall mean:

     

    (a) If
      the
      Company’s Common Stock is listed, traded or quoted on the NASDAQ Global Market,
      the NASDAQ Global Select Market, the NASDAQ Capital Market, the New York Stock
      Exchange, the American Stock Exchange, LLC, the OTC Bulletin Board, or the
      Pink
      Sheets, LLC, then the average of the closing or last sale prices, respectively,
      reported for the ten trading days immediately preceding the Determination
      Date;

     

    (b) If
      the
      Company’s Common Stock is not listed, traded, or quoted on the NASDAQ Global
      Market, the NASDAQ Global Select Market, the NASDAQ Capital Market, the New
      York
      Stock Exchange, the American Stock Exchange, LLC, the OTC Bulletin Board, or
      the
      Pink Sheets, LLC, but is traded in the over-the-counter market, then the average
      of the closing bid and ask prices reported for the ten trading days immediately
      preceding the Determination Date;

     

    (c) Except
      as
      provided in clause (d) below and Section 3.1, if the Company’s Common Stock is
      not so publicly listed, traded or quoted, then as the Holder and the Company
      agree, or in the absence of such an agreement, by arbitration in accordance
      with
      the rules then standing of the American Arbitration Association, before a single
      arbitrator to be chosen from a panel of persons qualified by education and
      training to pass on the matter to be decided with such arbitration to be
      conducted in New York City, New York; or

     

    (d) If
      the
      Determination Date is the date of a liquidation, dissolution or winding-up,
      or
      any event deemed to be a liquidation, dissolution, or winding-up pursuant to
      the
      Company’s charter, then all amounts to be payable per share to holders of the
      Common Stock pursuant to the charter in the event of such liquidation,
      dissolution or winding up, plus all other amounts to be payable per share in
      respect of the Common Stock in liquidation under the charter, assuming for
      the
      purposes of this clause (d) that all of the shares of Common Stock then issuable
      upon exercise of all of the Warrants are outstanding at the Determination
      Date.

    
      
        
        

      

      
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    1.5. Company
      Acknowledgment.
      The
      Company will, at the time of the exercise of the Warrant, upon the request
      of
      the Holder hereof, acknowledge in writing its continuing obligation to afford
      to
      such Holder any rights to which such Holder shall continue to be entitled after
      such exercise in accordance with the provisions of this Warrant. If the Holder
      shall fail to make any such request, such failure shall not affect the
      continuing obligation of the Company to afford to such Holder any such
      rights.

     

    1.6. Trustee
      for Warrant Holders.
      In the
      event that a bank or trust company shall have been appointed as trustee for
      the
      Holder of the Warrants pursuant to Subsection 3.2, such bank or trust company
      shall have all the powers and duties of a warrant agent (as hereinafter
      described) and shall accept, in its own name for the account of the Company
      or
      such successor person as may be entitled thereto, all amounts otherwise payable
      to the Company or such successor, as the case may be, on exercise of this
      Warrant pursuant to this Section 1.

     

    1.7 Delivery
      of Stock Certificates, etc. on Exercise.
      The
      Company agrees that the Warrant Shares shall be deemed to be issued to the
      Holder hereof as the record owner of such shares as of the close of business
      on
      the date on which delivery of a Subscription Form shall have occurred and
      payment made for such shares as aforesaid. As soon as practicable after the
      exercise of this Warrant in full or in part, and in any event within three
      (3)
      business
      days
      thereafter (“Warrant Share Delivery Date”), the Company at its expense
      (including the payment by it of any applicable issue taxes) will cause to be
      issued in the name of and delivered to the Holder hereof, or as such Holder
      (upon payment by such Holder of any applicable transfer taxes) may direct in
      compliance with applicable securities laws, a certificate or certificates for
      the number of duly and validly issued, fully paid and non-assessable shares
      of
      Common Stock (or Other Securities) to which such Holder shall be entitled on
      such exercise, plus, in lieu of any fractional share to which such Holder would
      otherwise be entitled, cash equal to such fraction multiplied by the then Fair
      Market Value of one full share of Common Stock, together with any other stock
      or
      other securities and property (including cash, where applicable) to which such
      Holder is entitled upon such exercise pursuant to Section 1 or otherwise. The
      Company understands that a delay in the delivery of the Warrant Shares after
      the
      Warrant Share Delivery Date could result in economic loss to the Holder. As
      compensation to the Holder for such loss, the Company agrees to pay (as
      liquidated damages and not as a penalty) to the Holder for late issuance of
      Warrant Shares upon exercise of this Warrant the proportionate amount of $100
      per business day after the Warrant Share Delivery Date for each $10,000 of
      Purchase Price of Warrant Shares for which this Warrant is exercised which
      are
      not timely delivered. The Company shall pay any payments incurred under this
      Section in immediately available funds upon demand. Furthermore, in addition
      to
      any other remedies which may be available to the Holder, in the event that
      the
      Company fails for any reason to effect delivery of the Warrant Shares by the
      Warrant Share Delivery Date, the Holder may revoke all or part of the relevant
      Warrant exercise by delivery of a notice to such effect to the Company,
      whereupon the Company and the Holder shall each be restored to their respective
      positions immediately prior to the exercise of the relevant portion of this
      Warrant, except that the liquidated damages described above shall be payable
      through the date notice of revocation or rescission is given to the
      Company.

     

    1.8 Buy-In.
      In
      addition to any other rights available to the Holder, if the Company fails
      to
      deliver to a Holder the Warrant Shares as required pursuant to this Warrant
      within seven (7) business days after the Warrant Share Delivery Date and the
      Holder or a broker on the Holder’s behalf purchases (in an open market
      transaction or otherwise) shares of common stock to deliver in satisfaction
      of a
      sale by such Holder of the Warrant Shares which the Holder was entitled to
      receive from the Company (a “Buy-In”), then the Company shall pay in cash to the
      Holder (in addition to any remedies available to or elected by the Holder)
      the
      amount by which (A) the Holder’s total purchase price (including brokerage
      commissions, if any) for the shares of common stock so purchased exceeds (B)
      the
      aggregate Purchase Price of the Warrant Shares
      required
      to have been delivered, together
      with interest thereon at a rate of 15% per annum, accruing until such amount
      and
      any accrued interest thereon is paid in full (which amount shall be paid as
      liquidated damages and not as a penalty). For
      example, if a Holder purchases shares of Common Stock having a total purchase
      price of $11,000 to cover a Buy-In with respect to $10,000 of Purchase Price
      of
      Warrant Shares to have been received upon exercise of this Warrant, the Company
      shall be required to pay the Holder $1,000,
      plus interest. The
      Holder shall provide the Company written notice indicating the amounts payable
      to the Holder in respect of the Buy-In.

    
      
        
        

      

      
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    2. Cashless
      Exercise.

     

    (a) If
      a
      registration statement (“Registration Statement”) is effective for the public
      unrestricted resale of all of the Warrant Shares issuable upon exercise of
      this
      Warrant, this Warrant may be exercised in whole or in part for cash only as
      set
      forth in Section 1 above. If such Registration Statement is not available,
      payment upon exercise may be made at the option of the Holder either in (i)
      cash, wire transfer or by certified or official bank check payable to the order
      of the Company equal to the applicable aggregate Purchase Price, (ii) by
      delivery of Common Stock issuable upon exercise of the Warrants in accordance
      with Section (b) below or (iii) by a combination of any of the foregoing
      methods, for the number of Common Stock specified in such form (as such exercise
      number shall be adjusted to reflect any adjustment in the total number of shares
      of Common Stock issuable to the holder per the terms of this Warrant) and the
      holder shall thereupon be entitled to receive the number of duly authorized,
      validly issued, fully-paid and non-assessable shares of Common Stock (or Other
      Securities) determined as provided herein.

     

    (b) Subject
      to the provisions herein to the contrary, if the Fair Market Value of one share
      of Common Stock is greater than the Purchase Price (at the date of calculation
      as set forth below), in lieu of exercising this Warrant for cash, the holder
      may
      elect to receive shares equal to the value (as determined below) of this Warrant
      (or the portion thereof being cancelled) by surrender of this Warrant at the
      principal office of the Company together with the properly endorsed Subscription
      Form in which event the Company shall issue to the holder a number of shares
      of
      Common Stock computed using the following formula:

     

    
      	 	
              X=Y
                (A-B)

                       A

            
	 	 	 
	
              Where

            	
              X=

            	
              the
                number of shares of Common Stock to be issued to the
                holder

            
	 	 	 
	 	
              Y=

            	
              the
                number of shares of Common Stock purchasable under the Warrant or,
                if only
                a portion of the Warrant is being exercised, the portion of the Warrant
                being exercised (at the date of such calculation)

            
	 	 	 
	 	
              A=

            	
              the
                average of the closing sale prices of the Common Stock for the ten
                (10)
                Trading Days immediately prior to (but not including) the Exercise
                Date,
                (or if no such closing prices are available, then the Fair Market
                Value)

            
	 	 	 
	 	
              B=

            	
              Purchase
                Price (as adjusted to the date of such
                calculation)

            

    

     

    For
      purposes of Rule 144 promulgated under the 1933 Act, it is intended, understood
      and acknowledged that the Warrant Shares issued in a cashless exercise
      transaction shall be deemed to have been acquired by the Holder, and the holding
      period for the Warrant Shares shall be deemed to have commenced, on the date
      this Warrant was originally issued.

    
      
        
        

      

      
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    3. Adjustment
      for Reorganization, Consolidation, Merger, etc.

     

    3.1. Fundamental
      Transaction.
      If, at
      any time while this Warrant is outstanding, (A) the Company effects any
      merger or consolidation of the Company with or into another entity, (B) the
      Company effects any sale of all or substantially all of its assets in one or
      a
      series of related transactions, (C) any tender offer or exchange offer (whether
      by the Company or another entity) is completed pursuant to which holders of
      Common Stock are permitted to tender or exchange their shares for other
      securities, cash or property, (D) the Company consummates a stock purchase
      agreement or other business combination (including, without limitation, a
      reorganization, recapitalization, spin-off or scheme of arrangement) with one
      or
      more persons or entities whereby such other persons or entities acquire more
      than 50% of the outstanding shares of Common Stock (not including any shares
      of
      Common Stock held by such other persons or entities making or party to, or
      associated or affiliated with the other persons or entities making or party
      to,
      such stock purchase agreement or other business combination), (E) any “person”
or “group” (as these terms are used for purposes of Sections 13(d) and 14(d) of
      the 1934 Act) is or shall become the “beneficial owner” (as defined in Rule
      13d-3 under the 1934 Act), directly or indirectly, of 50% of the aggregate
      Common Stock of the Company, or (F) the Company effects any reclassification
      of
      the Common Stock or any compulsory share exchange pursuant to which the Common
      Stock is effectively converted into or exchanged for other securities, cash
      or
      property (in any such case, a “Fundamental Transaction”), then, upon any
      subsequent exercise of this Warrant, the Holder shall have the right to receive,
      for each Warrant Share that would have been issuable upon such exercise
      immediately prior to the occurrence of such Fundamental Transaction, at the
      option of the Holder, (a) upon exercise of this Warrant, the number of
      shares of Common Stock of the successor or acquiring corporation or of the
      Company, if it is the surviving corporation, and any additional consideration
      (the “Alternate Consideration”) receivable upon or as a result of such
      reorganization, reclassification, merger, consolidation or disposition of assets
      by a Holder of the number of shares of Common Stock for which this Warrant
      is
      exercisable immediately prior to such event or (b) if the Company is acquired
      in
      (1) a transaction where the consideration paid to the holders of the Common
      Stock consists solely of cash, (2) a “Rule 13e-3 transaction” as defined in Rule
      13e-3 under the 1934 Act, or (3) a transaction involving a person or entity
      not
      traded on a national securities exchange, the Nasdaq Global Select Market,
      the
      Nasdaq Global Market, or the Nasdaq Capital Market, cash equal to the
      Black-Scholes Value. For purposes of any such exercise, the determination of
      the
      Purchase Price shall be appropriately adjusted to apply to such Alternate
      Consideration based on the amount of Alternate Consideration issuable in respect
      of one share of Common Stock in such Fundamental Transaction, and the Company
      shall apportion the Purchase Price among the Alternate Consideration in a
      reasonable manner reflecting the relative value of any different components
      of
      the Alternate Consideration. If holders of Common Stock are given any choice
      as
      to the securities, cash, or property to be received in a Fundamental
      Transaction, then the Holder shall be given the same choice as to the Alternate
      Consideration it receives upon any exercise of this Warrant following such
      Fundamental Transaction. To the extent necessary to effectuate the foregoing
      provisions, any successor to the Company or surviving entity in such Fundamental
      Transaction shall issue to the Holder a new warrant consistent with the
      foregoing provisions and evidencing the Holder’s right to exercise such warrant
      into Alternate Consideration. The terms of any agreement pursuant to which
      a
      Fundamental Transaction is effected shall include terms requiring any such
      successor or surviving entity to comply with the provisions of this Section
      3.1
      and ensuring that this Warrant (or any such replacement security) will be
      similarly adjusted upon any subsequent transaction analogous to a Fundamental
      Transaction. “Black-Scholes Value” shall be determined in accordance with the
      Black-Scholes Option Pricing Model obtained from the “OV” function on Bloomberg
      L.P. using (i) a price per share of Common Stock equal to the VWAP of the Common
      Stock for the Trading Day immediately preceding the date of consummation of
      the
      applicable Fundamental Transaction, (ii) a risk-free interest rate corresponding
      to the U.S. Treasury rate for a period equal to the remaining term of this
      Warrant as of the date of such request, and (iii) an expected volatility equal
      to the 100-day volatility obtained from the HVT function on Bloomberg L.P.
      determined as of the Trading Day immediately following the public announcement
      of the applicable Fundamental Transaction.

     

    
      
        
        

      

      
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    3.2. Dissolution.
      In the
      event of any dissolution of the Company following the transfer of all or
      substantially all of its properties or assets, the Company, prior to such
      dissolution, shall at its expense, deliver or cause to be delivered the stock
      and other securities and property (including cash, where applicable) receivable
      by the Holder of the Warrants after the effective date of such dissolution
      pursuant to this Section 3 to a bank or trust company (a “Trustee”) having its
      principal office in New York, NY, as trustee for the Holder of the Warrants.
      Such property shall be delivered only upon payment of the Warrant exercise
      price.

     

    3.3. Continuation
      of Terms.
      Upon
      any reorganization, consolidation, merger or transfer (and any dissolution
      following any transfer) referred to in this Section 3, this Warrant shall
      continue in full force and effect and the terms hereof shall be applicable
      to
      the Other Securities and property receivable on the exercise of this Warrant
      after the consummation of such reorganization, consolidation or merger or the
      effective date of dissolution following any such transfer, as the case may
      be,
      and shall be binding upon the issuer of any Other Securities, including, in
      the
      case of any such transfer, the person acquiring all or substantially all of
      the
      properties or assets of the Company, whether or not such person shall have
      expressly assumed the terms of this Warrant as provided in Section 4. In the
      event this Warrant does not continue in full force and effect after the
      consummation of the transaction described in this Section 3, then only in such
      event will the Company’s securities and property (including cash, where
      applicable) receivable by the Holder of the Warrants be delivered to the Trustee
      as contemplated by Section 3.2.

     

    3.4 Share
      Issuance.
      Until
      the Expiration Date, if the Company shall issue any Common Stock except for
      the
      Excepted Issuances (as defined in the Subscription Agreement), prior to the
      complete exercise of this Warrant for a consideration less than $2.00 per share
      (as adjusted for events described in Section 3.1, above, and Section 4, below),
      then, and thereafter successively upon each such issue, the Purchase Price
      shall
      be reduced to such other lower price for then outstanding Warrants. For purposes
      of this adjustment, the issuance of any security or debt instrument of the
      Company carrying the right to convert such security or debt instrument into
      Common Stock or of any warrant, right or option to purchase Common Stock shall
      result in an adjustment to the Purchase Price upon the issuance of the
      above-described security, debt instrument, warrant, right, or option if such
      issuance is at a price lower than the Purchase Price in effect upon such
      issuance and again at any time upon any subsequent issuances of shares of Common
      Stock upon exercise of such conversion or purchase rights if such issuance
      is at
      a price lower than the Purchase Price in effect upon such issuance. Common
      Stock
      issued or issuable by the Company for no consideration will be deemed issuable
      or to have been issued for $0.001 per share of Common Stock. The reduction
      of
      the Purchase Price described in this Section 3.4 is subject to the provisions
      of, and in addition to the other rights of the Holder described in, the
      Subscription Agreement.

     

    4. Extraordinary
      Events Regarding Common Stock.
      In the
      event that the Company shall (a) issue additional shares of the Common
      Stock as a dividend or other distribution on outstanding Common Stock, (b)
      subdivide its outstanding shares of Common Stock, or (c) combine its outstanding
      shares of the Common Stock into a smaller number of shares of the Common Stock,
      then, in each such event, the Purchase Price shall, simultaneously with the
      happening of such event, be adjusted by multiplying the then Purchase Price
      by a
      fraction, the numerator of which shall be the number of shares of Common Stock
      outstanding immediately prior to such event and the denominator of which shall
      be the number of shares of Common Stock outstanding immediately after such
      event, and the product so obtained shall thereafter be the Purchase Price then
      in effect. The Purchase Price, as so adjusted, shall be readjusted in the same
      manner upon the happening of any successive event or events described herein
      in
      this Section 4. The number of shares of Common Stock that the Holder of this
      Warrant shall thereafter, on the exercise hereof, be entitled to receive shall
      be adjusted to a number determined by multiplying the number of shares of Common
      Stock that would otherwise (but for the provisions of this Section 4 be issuable
      on such exercise by a fraction of which (a) the numerator is the Purchase Price
      that would otherwise (but for the provisions of this Section 4 be in effect,
      and
      (b) the denominator is the Purchase Price in effect on the date of such
      exercise.

     

    
      
        
        

      

      
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    5. Certificate
      as to Adjustments.
      In each
      case of any adjustment or readjustment in the shares of Common Stock (or Other
      Securities) issuable on the exercise of the Warrants, the Company at its expense
      will promptly cause its Chief Financial Officer or other appropriate designee
      to
      compute such adjustment or readjustment in accordance with the terms of the
      Warrant and prepare a certificate setting forth such adjustment or readjustment
      and showing in detail the facts upon which such adjustment or readjustment
      is
      based, including a statement of (a) the consideration received or receivable
      by
      the Company for any additional shares of Common Stock (or Other Securities)
      issued or sold or deemed to have been issued or sold, (b) the number of shares
      of Common Stock (or Other Securities) outstanding or deemed to be outstanding,
      and (c) the Purchase Price and the number of shares of Common Stock to be
      received upon exercise of this Warrant, in effect immediately prior to such
      adjustment or readjustment and as adjusted or readjusted as provided in this
      Warrant. The Company will forthwith mail a copy of each such certificate to
      the
      Holder of the Warrant and any Warrant Agent of the Company (appointed pursuant
      to Section 12 hereof).

     

    6. Reservation
      of Stock, etc. Issuable on Exercise of Warrant; Financial
      Statements.
      The
      Company will at all times reserve and keep available, solely for issuance and
      delivery on the exercise of the Warrants, all shares of Common Stock (or Other
      Securities) from time to time issuable on the exercise of the Warrant. This
      Warrant entitles the Holder hereof to receive copies of all financial and other
      information distributed or required to be distributed to the holders of the
      Company’s Common Stock. 

     

    7. Assignment;
      Exchange of Warrant.
      Subject
      to compliance with applicable securities laws, this Warrant, and the rights
      evidenced hereby, may be transferred by any registered holder hereof (a
“Transferor”). On the surrender for exchange of this Warrant, with the
      Transferor’s endorsement in the form of Exhibit B attached hereto (the
“Transferor Endorsement Form”) and together with an opinion of counsel
      reasonably satisfactory to the Company that the transfer of this Warrant will
      be
      in compliance with applicable securities laws, the Company will issue and
      deliver to or on the order of the Transferor thereof a new Warrant or Warrants
      of like tenor, in the name of the Transferor and/or the transferee(s) specified
      in such Transferor Endorsement Form (each, a “Transferee”), calling in the
      aggregate on the face or faces thereof for the number of shares of Common Stock
      called for on the face or faces of the Warrant so surrendered by the
      Transferor.

     

    8. Replacement
      of Warrant.
      On
      receipt of evidence reasonably satisfactory to the Company of the loss, theft,
      destruction or mutilation of this Warrant and, in the case of any such loss,
      theft or destruction of this Warrant, on delivery of an indemnity agreement
      or
      security reasonably satisfactory in form and amount to the Company or, in the
      case of any such mutilation, on surrender and cancellation of this Warrant,
      the
      Company at its expense, twice only, will execute and deliver, in lieu thereof,
      a
      new Warrant of like tenor.

     

    9. Reserved.

     

    10. Maximum
      Exercise.
      The
      Holder shall not be entitled to exercise this Warrant on an exercise date nor
      may the Company exercise its right to give a Call Notice (as defined in Section
      11) in connection with that number of Common Stock which would be in excess
      of
      the sum of (i) the number of Common Stock beneficially owned by the Holder
      and
      its affiliates on an exercise date or Call Date, and (ii) the number of shares
      of Common Stock issuable upon the exercise of this Warrant with respect to
      which
      the determination of this limitation is being made on an exercise date or Call
      Date, which would result in beneficial ownership by the Holder and its
      affiliates of more than 4.99% of the outstanding Common Stock on such date.
      For
      the purposes of the immediately preceding sentence, beneficial ownership shall
      be determined in accordance with Section 13(d) of the Securities Exchange Act
      of
      1934, as amended, and Regulation 13d-3 thereunder. Subject to the foregoing,
      the
      Holder shall not be limited to aggregate exercises which would result in the
      issuance of more than 4.99%. The restriction described in this paragraph may
      be
      waived, in whole or in part, upon sixty-one (61) days prior notice from the
      Holder to the Company to increase such percentage to up to 9.99%. The Holder
      may
      allocate which of the equity of the Company deemed beneficially owned by the
      Subscriber shall be included in the 4.99% amount described above and which
      shall
      be allocated to the excess above 4.99%.

     

    
      
        
        

      

      
        -
          7
          -

        
          

        

      

      
        
        

      

    

    11. Call.
      The
      Company shall have the option to “call” the exercise of any or all of the
      Warrant Shares issuable upon exercise of this Warrant (the “Warrant Call”), one
      time only, in accordance with and governed by the following:

     

    (a) The
      Company shall exercise the Warrant Call by giving to the Warrant Holder a
      written notice of call (the “Call Notice”) during the period in which the
      Warrant Call may be exercised. The effective date of each Call Notice (the
“Call
      Date”) is the date on which notice is effective under the notice provision of
      Section 14 of this Warrant.

     

    (b) The
      Company’s right to exercise the Warrant Call shall commence thirty trading days
      after the date Warrant Shares issuable upon exercise of this Warrant are
      transferable pursuant to Rule 144 of the 1933 Act, or successor Rule, without
      legend, volume restrictions or further transfer restrictions (except the
      provisions of the Subscriber Lockup as defined in the Subscription Agreement)
      and end thirty trading days prior to the Expiration Date.

     

    (c) The
      number of shares of Common Stock to be issued upon exercise of the Warrant
      which
      are subject to a Call Notice must be transferable pursuant to Rule 144 of the
      1933 Act or successor Rule, without legend, volume restrictions or further
      transfer restrictions (except the provisions of the Subscriber Lockup) from
      thirty (30) trading days prior to the Call Date and through the date such Common
      Stock is actually delivered to the Warrant Holder (“Delivery
      Date”).

    

    (d) A
      Call
      Notice may be given not sooner than fifteen trading days after the prior Call
      Date.

    

    (e) A
      Call
      Notice may be given by the Company only within ten days after the Common Stock
      has had a closing price as reported for the Principal Market (as defined in
      the
      Subscription Agreement) of not less than 175% of the Purchase Price for twenty
      (20) consecutive trading days (“Lookback Period”) and provided that the trading
      volume of the Common stock as reported by Bloomberg L.P. for the Principal
      Market is not less than 150,000 shares each day during the Lookback
      Period.

    

    (f) The
      Common Stock must be listed on the Principal Market for the Lookback Period
      and
      through the Delivery Date.

     

    (g) The
      Company shall not have received a notice from the Principal Market during the
      sixty calendar days prior to the Call Date that the Company or its Common Stock
      does not meet the requirements for continued quotation, listing or trading
      on
      the Principal Market.

     

    (h) The
      Company and the Common Stock shall meet the requirements for continued
      quotation, listing or trading on the Principal Market for the Lookback Period
      and through the Delivery Date.

     

    (i) Unless
      otherwise agreed to by the Holder of this Warrant, a Call Notice must be given
      to all Warrant Holders who receive Warrants similar to this Warrant (in terms
      of
      exercise price and other principal terms) issued on or about the same Issue
      Date
      as this Warrant, in proportion to the amounts of Common Stock which may be
      purchased by the respective Warrant Holders in accordance with the respective
      Warrants held by each.

     

    (j) The
      Warrant Holder shall exercise his Warrant rights and purchase the Called Warrant
      Shares and pay for same within fourteen trading days after the Call Date. If
      the
      Warrant Holder fails to timely pay the amount required by the Warrant Call,
      the
      Company’s sole remedy shall be to cancel a corresponding amount of this
      Warrant.

     

    
      
        
        

      

      
        -
          8
          -

        
          

        

      

      
        
        

      

    

    12. Warrant
      Agent.
      The
      Company may, by written notice to the Holder of the Warrant, appoint an agent
      (a
“Warrant Agent”) for the purpose of issuing Common Stock (or Other Securities)
      on the exercise of this Warrant pursuant to Section 1, exchanging this Warrant
      pursuant to Section 7, and replacing this Warrant pursuant to Section 8, or
      any
      of the foregoing, and thereafter any such issuance, exchange or replacement,
      as
      the case may be, shall be made at such office by such Warrant Agent.

     

    13. Transfer
      on the Company’s Books.
      Until
      this Warrant is transferred on the books of the Company, the Company may treat
      the registered holder hereof as the absolute owner hereof for all purposes,
      notwithstanding any notice to the contrary. 

     

    14. Notices.
      All
      notices, demands, requests, consents, approvals, and other communications
      required or permitted hereunder shall be in writing and, unless otherwise
      specified herein, shall be (i) personally served, (ii) deposited in the mail,
      registered or certified, return receipt requested, postage prepaid, (iii)
      delivered by reputable air courier service with charges prepaid, or (iv)
      transmitted by hand delivery, telegram, or facsimile, addressed as set forth
      below or to such other address as such party shall have specified most recently
      by written notice. Any notice or other communication required or permitted
      to be
      given hereunder shall be deemed effective (a) upon hand delivery or delivery
      by
      facsimile, with accurate confirmation generated by the transmitting facsimile
      machine, at the address or number designated below (if delivered on a business
      day during normal business hours where such notice is to be received), or the
      first business day following such delivery (if delivered other than on a
      business day during normal business hours where such notice is to be received)
      or (b) on the second business day following the date of mailing by express
      courier service, fully prepaid, addressed to such address, or upon actual
      receipt of such mailing, whichever shall first occur. The addresses for such
      communications shall be: if to the Company, to: Purple
      Beverage Company, Inc., 450 E. Las Olas Blvd., #830, Ft. Lauderdale, Florida
      33301, Attn: Theodore Farnsworth, President, facsimile:
      (954)
      462-8758, with a copy by facsimile only to: Bryan Cave LLP, 1900 Main Street,
      Suite 700, Irvine, California 92614, Attn: Randolf W. Katz, Esq., facsimile:
      (949) 223-7100, and (ii) if to the Holder, to the address and facsimile number
      listed on the first paragraph of this Warrant, with a copy by facsimile only
      to:
      Grushko & Mittman, P.C., 551 Fifth Avenue, Suite 1601, New York, New York
      10176, facsimile number: (212) 697-3575.

     

    15. Law
      Governing This Warrant.
      This
      Warrant shall be governed by and construed in accordance with the laws of the
      State of New York without regard to principles of conflicts of laws. Any action
      brought by either party against the other concerning the transactions
      contemplated by this Warrant shall be brought only in the state courts of New
      York or in the federal courts located in the state and county of New York.
      The
      parties to this Warrant hereby irrevocably waive any objection to jurisdiction
      and venue of any action instituted hereunder and shall not assert any defense
      based on lack of jurisdiction or venue or based upon forum
      non conveniens.
      The
      Company and Holder waive trial by jury. The prevailing party shall be entitled
      to recover from the other party its reasonable attorney’s fees and costs. In the
      event that any provision of this Warrant or any other agreement delivered in
      connection herewith is invalid or unenforceable under any applicable statute
      or
      rule of law, then such provision shall be deemed inoperative to the extent
      that
      it may conflict therewith and shall be deemed modified to conform to such
      statute or rule of law. Any such provision which may prove invalid or
      unenforceable under any law shall not affect the validity or enforceability
      of
      any other provision of any agreement.

     

    [BALANCE
      OF PAGE INTENTIONALLY LEFT BLANK]

     

    
      
        
        

      

      
        -
          9
          -

        
          

        

      

      
        
        

      

    

    IN
      WITNESS WHEREOF, the Company has executed this Warrant as of the date first
      written above.

     

    
      	
              PURPLE
                BEVERAGE COMPANY, INC.

            
	 	 
	
              By:

            	
                 
                

            
	 	
              Theodore
                Farnsworth, President

            

    

    
      
        
        

      

      
        -
          10
          -

        
          

        

      

      
        
        

      

    

    Exhibit
      A

    

    FORM
      OF
      SUBSCRIPTION

    (to
      be
      signed only on exercise of Warrant)

     

    TO:
      PURPLE BEVERAGE COMPANY, INC.

     

    The
      undersigned, pursuant to the provisions set forth in the attached Warrant
      (No.____), hereby irrevocably elects to purchase (check applicable
      box):

    

    [___] ________
      shares of the Common Stock covered by such Warrant; or

     

    [___] the
      maximum number of shares of Common Stock covered by such Warrant pursuant to
      the
      cashless exercise procedure set forth in Section 2.

    

    The
      undersigned herewith makes payment of the full purchase price for such shares
      at
      the price per share provided for in such Warrant, which is $___________. Such
      payment takes the form of (check applicable box or boxes):

    

    [___] $__________
      in lawful money of the United States; and/or

     

    [___] the
      cancellation of such portion of the attached Warrant as is exercisable for
      a
      total of _______ shares of Common Stock (using a Fair Market Value of $_______
      per share for purposes of this calculation); and/or

     

    [___] the
      cancellation of such number of shares of Common Stock as is necessary, in
      accordance with the formula set forth in Section 2, to exercise this Warrant
      with respect to the maximum number of shares of Common Stock purchasable
      pursuant to the cashless exercise procedure set forth in Section 2.

     

    The
      undersigned requests that the certificates for such shares be issued in the
      name
      of, and delivered to
      ______________________________________________________________________________________ whose address is 

    
                                    
                              

     

    The
      undersigned represents and warrants that all offers and sales by the undersigned
      of the securities issuable upon exercise of the within Warrant shall be made
      pursuant to registration of the Common Stock under the Securities Act of 1933,
      as amended (the “Securities Act”), or pursuant to an exemption from registration
      under the Securities Act.

     

    
      	
              Dated:
                _______________, ____

            	
               

            
	 	
              (Signature
                must conform to name of holder as specified on the face of the
                Warrant)

            
	 	 
	 	
               

            
	 	
               

            
	 	
              (Address)

            

    

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

    Exhibit
      B

     

    FORM
      OF
      TRANSFEROR ENDORSEMENT

    (To
      be
      signed only on transfer of Warrant)

     

    For
      value
      received, the undersigned hereby sells, assigns, and transfers unto the
      person(s) named below under the heading “Transferees” the right represented by
      the within Warrant to purchase the percentage and number of shares of Common
      Stock of PURPLE BEVERAGE COMPANY, INC., to which the within Warrant relates
      specified under the headings “Percentage Transferred” and “Number Transferred,”
respectively, opposite the name(s) of such person(s) and appoints each such
      person Attorney to transfer its respective right on the books of PURPLE BEVERAGE
      COMPANY, INC., with full power of substitution in the premises.

     

    
      	
              Transferees

            	 	
              Percentage
                Transferred

            	 	
              Number
                Transferred

            
	 	 	 	 	 
	 	 	 	 	 

    

     

    
      	
              Dated:
                ________________, _____

            	 	 
	 	 	
              (Signature
                must conform to name of holder as specified on the face of the
                warrant)

            
	 	 	 
	
              Signed
                in the presence of:

            	 	 
	 	 	 
	
               

            	 	
               

            
	
              (Name)

            	 	
               

            
	 	 	
              (address)

            
	 	 	 
	
              ACCEPTED
                AND AGREED:

            	 	
               

            
	
              [TRANSFEREE]

            	 	
               

            
	 	 	
              (address)

            
	 	 	 
	
               

            	 	 
	
              (Name)ADDENDUM
      TO SUBSCRIPTION
      AGREEMENT

     

    THIS
      ADDENDUM TO SUBSCRIPTION AGREEMENT
      (this
“Addendum”),
      is
      dated as of April 2, 2008, by and among Purple Beverage Company, Inc., a Nevada
      corporation
      (the
“Company”),
      and
      the subscribers identified on the signature page hereto (each, a “March
      Subscriber”
and,
      collectively, the “March
      Subscribers”).

     

    WHEREAS,
      the
      Company and certain of the March Subscribers, among other investors,
are
      parties to a Subscription Agreement, dated as of December 12, 2007 (the
“Original
      Subscription Agreement”)
      a form
      of which was filed by the Company with the United States Securities and Exchange
      Commission (the “Commission”)
      as
      Exhibit 10.7 to its Current Report on Form 8-K/A on December 17,
      2007.

     

    WHEREAS,
      the
      Company and the March Subscribers, among other investors, are parties to an
      amendment to the Original Subscription Agreement and the related Common Stock
      Purchase Warrants, dated April 2, 2008 (the “Amendment”),
      which
      provides, in pertinent part, for the waiver by such persons of certain terms
      and
      conditions in the Original Subscription Agreement.

     

    WHEREAS,
      the
      Company and the March Subscribers are executing and delivering this Addendum
      in
      reliance upon 

     

    
      	 	
              (i)

            	
              certain
                waivers contained in the Amendment;
                and

            

    

     

    
      	 	
              (ii)

            	
              an
                exemption from securities registration afforded by the provisions
                of
                Section 4(2), Section 4(6) and/or Regulation D (“Regulation
                D”)
                as promulgated by the Commission under the Securities Act of 1933,
                as
                amended (the “1933
                Act”).

            

    

     

    WHEREAS,
      the
      parties desire that, upon the terms and subject to the conditions contained
      herein, the Company shall issue and sell to the March Subscribers, as provided
      herein, and the March Subscribers, in the aggregate, shall purchase for
      $2,290,101.00 (the “Purchase
      Price”)
      1,635,786 shares of the Company’s $.001 par value Common Stock (the
“March
      Shares”)
      at a
      per-share purchase price of $1.40.

     

    WHEREAS,
      the
      aggregate proceeds of the sale of the March Shares contemplated hereby shall
      be
      held in escrow pursuant to the terms of a Funds Escrow Agreement to be executed
      by the parties substantially in the form attached hereto as Exhibit
      A
      (the
“Escrow
      Agreement”).

     

    NOW,
      THEREFORE,
      in
      consideration of the mutual covenants and other agreements contained in this
      Agreement the Company and the March Subscribers hereby agree as
      follows:

     

    1. Closing
      Date.
      The
“Closing
      Date”
shall
      be the date on which the Purchase Price has been transmitted by wire transfer
      or
      otherwise credited to or for the benefit of the Company. The consummation of
      the
      transactions contemplated herein shall take place at the offices of Grushko
      & Mittman, P.C., 551 Fifth Avenue, Suite 1601, New York, New York 10176,
      upon the satisfaction or waiver of all conditions to closing set forth in this
      Agreement.

     

    2. Reserved.

    

    3. Reserved.

     

    4. March
      Subscriber Representations and Warranties.
      Each
      March Subscriber hereby represents and warrants to and agrees with the Company,
      only as to such March Subscriber, that all of the representations and warranties
      provided by the Subscribers in the Original Subscription Agreement are being
      made by each such March Subscriber as of the date hereof, all of which
      representations and warranties, as set forth in Section 4 of the Original
      Subscription Agreement are incorporated herein by reference as though set forth
      in full hereat, with the following exceptions:

    
      
        
        

      

      
        -
          1
          -

        
          

        

      

      
        
        

      

    

    (a) Section
      4(d) shall also include all Quarterly Reports on Form 10-QSB and all Current
      Reports on Form 8-K filed by the Company with the Commission available at the
      EDGAR website from and after December 12, 2007.

    

    (b) None
      of
      the representations and warranties in respect of Warrants or Warrant Shares
      made
      in Section 4 of the Original subscription Agreement is affirmed
      hereby.

    

    (c) Solely
      with respect to the March Shares, the representations and warranties contained
      in Section 4(o) of the Original Subscription Agreement are specifically not
      incorporated herein.

    

    5. Company
      Representations and Warranties.
      The
      Company re-affirms to each March Subscriber that each
      of
      the representations and warranties provided by the Company to each March
      Subscriber in the Original Subscription Agreement was true and correct as of
      the
      date thereof and that, subsequent to the date of the Original Subscription
      Agreement, there has not been a material adverse change to the financial
      condition, results of operations, prospects, properties or business of the
      Company and its Subsidiaries taken as a whole. Notwithstanding the provisions
      of
      this Section 5, the Company specifically declines to represent or warrant that
      the sale and issuance of the March Shares and the sale and issuance of the
      Company’s securities pursuant to the Original Subscription Agreement will not
      constitute an integrated offering. However, the Company warrants that such
      integration, if any, will not impair the offering exemption relied upon by
      the
      Company in the transactions contemplated by each of the Original Subscription
      Agreement and this Addendum.

     

    6. Regulation
      D Offering/Legal Opinion.
      The
      offer and issuance of the March Shares to the March Subscribers is being made
      pursuant to the exemption from the registration provisions of the 1933 Act
      afforded by Section 4(2) or Section 4(6) of the 1933 Act and/or Rule 506 of
      Regulation D promulgated thereunder. On the Closing Date, the Company will
      provide an opinion reasonably acceptable to the March Subscribers from the
      Company’s legal counsel opining on the availability of an exemption from
      registration under the 1933 Act as it relates to the offer and issuance of
      the
      March Shares and other matters reasonably requested by the March Subscribers.
      [A
      form of the legal opinion is annexed hereto as Exhibit B.] The Company will
      provide, at the Company’s expense, such other legal opinions, if any, as are
      reasonably necessary in the opinion of each March Subscriber for the issuance
      and resale of the March Shares pursuant to an effective registration statement,
      Rule 144 under the 1933 Act (“Rule
      144”)
      or an
      exemption from registration.

     

    7. Reserved.

     

    8. March
      Subscriber’s
      Legal Fees.
      The
      Company shall pay to Grushko & Mittman, P.C., a fee of $25,000.00 (the
“March
      Subscriber’s Legal Fees”)
      as
      reimbursement for services rendered to the March Subscribers in connection
      with
      this Agreement and the purchase and sale of the March Shares (the “Offering”).
      The
      March Subscriber’s Legal Fees and expenses will be payable out of funds held
      pursuant to the Escrow Agreement. Grushko & Mittman, P.C. will be reimbursed
      at Closing for all lien searches, security interest filing fees, and printing
      and shipping costs for the closing statements and documents to be delivered
      to
      the March Subscribers.

     

    9. Covenants
      of the Company.
      The
      Company re-affirms to each March Subscriber each
      of
      the covenants and agreements with the March Subscribers set forth in Section
      9
      of the Original Subscription Agreement, with the exceptions of Section 9(e),
      the
      use of which funds referenced therein the March Subscribers acknowledge shall
      be
      for the Company’s general operations, and of Section 9(s), which the March
      Subscribers acknowledge and agree have previously been
      accomplished.

    
      
        
        

      

      
        -
          2
          -

        
          

        

      

      
        
        

      

    

     

    10. Covenants
      of the Company Regarding Indemnification.

     

    (a) The
      Company agrees to indemnify, hold harmless, reimburse and defend the March
      Subscribers, the March Subscribers’ officers, directors, agents, Affiliates,
      members, managers, control persons, and principal shareholders, against any
      claim, cost, expense, liability, obligation, loss or damage (including
      reasonable legal fees) of any nature, incurred by or imposed upon the March
      Subscribers or any such person which results, arises out of or is based upon
      (i)
      any material misrepresentation by Company or breach of any representation or
      warranty by Company in this Agreement or in any Exhibits or Schedules attached
      hereto, or other agreement delivered pursuant hereto; or (ii) after any
      applicable notice and/or cure periods, any breach or default in performance
      by
      the Company of any covenant or undertaking to be performed by the Company
      hereunder, or any other agreement entered into by the Company and the March
      Subscribers relating hereto.

     

    (b) Promptly
      after receipt by a March Subscriber of notice of the commencement of any action,
      such March Subscriber shall, if a claim in respect thereof is to be made against
      the Company hereunder, notify the Company in writing thereof, but the omission
      so to notify the Company shall not relieve it from any liability which it may
      have the Subscriber other than under this Section 10(b) and shall only relieve
      it from any liability which it may have to such March Subscriber under this
      Section 10(b), except and only if and to the extent the Company is prejudiced
      by
      such omission. In case any such action shall be brought against a March
      Subscriber and it shall notify the Company of the commencement thereof, the
      Company shall be entitled to participate in and, to the extent it shall wish,
      to
      assume and undertake the defense thereof with counsel satisfactory to such
      March
      Subscriber, and, after notice from the Company to such March Subscriber of
      its
      election so to assume and undertake the defense thereof, the Company shall
      not
      be liable to such March Subscriber under this Section 10(b) for any legal
      expenses subsequently incurred by such March Subscriber in connection with
      the
      defense thereof other than reasonable costs of investigation and of liaison
      with
      counsel so selected, provided,
      however,
      that,
      if the defendants in any such action include both such March Subscriber and
      the
      Company and the Company shall have reasonably concluded that there may be
      reasonable defenses available to such March Subscriber which are different
      from
      or additional to those available to the Company or if the interests of the
      March
      Subscriber reasonably may be deemed to conflict with the interests of each
      other, the March Subscriber and the Company, as a group, shall have the right
      to
      select one separate counsel, reasonably satisfactory to the March Subscriber
      and
      Company, and to assume such legal defenses and otherwise to participate in
      the
      defense of such action, with the reasonable expenses and fees of such separate
      counsel and other expenses related to such participation to be reimbursed by
      the
      Company as incurred.

     

    11.1. Delivery
      of Unlegended Shares.

     

    (a) Within
      3
      business days (such third business day being the “Unlegended
      Shares Delivery Date”)
      after
      the business day on which the Company has received (i) a notice that March
      Shares have been sold pursuant to a registration statement, if any, or Rule
      144,
      (ii) a representation that the prospectus delivery requirements, or the
      requirements of Rule 144, as applicable and if required, have been satisfied,
      (iii) the original share certificates representing the shares of Common Stock
      that have been sold, and (iv) in the case of sales under Rule 144, customary
      representation letters of the March Subscriber and/or its broker regarding
      compliance with the requirements of Rule 144, the Company at its expense, (y)
      shall deliver, and shall cause legal counsel selected by the Company to deliver
      to its transfer agent (with copies to the March Subscriber) an appropriate
      instruction and opinion of such counsel, directing the delivery of shares of
      Common Stock without any legends including the legend set forth in Section
      4(i)
      above
      (the “Unlegended
      Shares”);
      and
      (z) cause the transmission of the certificates representing the Unlegended
      Shares together with a legended certificate representing the balance of the
      submitted certificate, if any, to the March Subscriber at the address specified
      in the notice of sale, via express courier, by electronic transfer or otherwise
      on or before the Unlegended Shares Delivery Date. In the event that the Shares
      are sold in a manner that complies with an exemption from registration, the
      Company will promptly instruct its counsel to issue to the Company’s transfer
      agent an opinion permitting removal of the legend (indefinitely, if pursuant
      to
      Rule 144(b)(1) of the 1933 Act, or for six months if pursuant to the other
      provisions of Rule 144).

    
      
        
        

      

      
        -
          3
          -

        
          

        

      

      
        
        

      

    

     

    (b) In
      lieu
      of delivering physical certificates representing the Unlegended Shares, upon
      request of a March Subscriber, so long as the certificates therefor do not
      bear
      a legend and the March Subscriber is not obligated to return such certificate
      for the placement of a legend thereon, the Company will cause its transfer
      agent
      to electronically transmit the Unlegended Shares by crediting the account of
      the
      March Subscriber’s prime broker with the Depository Trust Company through its
      Deposit Withdrawal Agent Commission system, if such transfer agent participates
      in such DWAC system. Such delivery must be made on or before the Unlegended
      Shares Delivery Date.

    

    (c) The
      Company understands that a delay in the delivery of the Unlegended Shares
      pursuant to Section 11 hereof later than the Unlegended Shares Delivery Date
      could result in economic loss to a March Subscriber. As compensation to a March
      Subscriber for such loss, the Company agrees to pay late payment fees (as
      liquidated damages and not as a penalty) to the March Subscriber for late
      delivery of Unlegended Shares in the amount of $100 per business day after
      the
      Delivery Date for each $10,000 of purchase price of the Unlegended Shares
      subject to the delivery default. If during any 360 day period, the Company
      fails
      to deliver Unlegended Shares as required by this Section 11.1 for an aggregate
      of 30 days, then each March Subscriber or assignee holding March Shares subject
      to such default may, at its option, require the Company to redeem all or any
      portion of the March Shares subject to such default at a price per share equal
      to the greater of (i) 120% of the purchase price of such March Shares, or (ii)
      a
      fraction in which the numerator is the highest closing price of the Common
      Stock
      during the aforedescribed 30-day period and the denominator of which is the
      purchase price of the March Shares, as the case may be, during such 30 day
      period, multiplied by the purchase price of the March Shares (“Unlegended
      Redemption Amount”).
      The
      Company shall pay any payments incurred under this Section in immediately
      available funds upon demand.

    

    (d) In
      addition to any other rights available to a March Subscriber, if the Company
      fails to deliver to a March Subscriber Unlegended Shares as required pursuant
      to
      this Agreement, within 7 business days after the Unlegended Shares Delivery
      Date
      and the March Subscriber or a broker on the March Subscriber’s behalf, purchases
      (in an open market transaction or otherwise) shares of common stock to deliver
      in satisfaction of a sale by such March Subscriber of the shares of Common
      Stock
      which the March Subscriber was entitled to receive from the Company (a
“Buy-In”),
      then
      the Company shall pay in cash to the March Subscriber (in addition to any
      remedies available to or elected by the March Subscriber) the amount by which
      (A) the March Subscriber’s total purchase price (including brokerage
      commissions, if any) for the shares of Common Stock so purchased exceeds (B)
      the
      aggregate purchase price of the shares of Common Stock delivered to the Company
      for reissuance as Unlegended Shares together
      with interest thereon at a rate of 15% per annum accruing until such amount
      and
      any accrued interest thereon is paid in full (which amount shall be paid as
      liquidated damages and not as a penalty). For
      example, if a March Subscriber purchases shares of Common Stock having a total
      purchase price of $11,000 to cover a Buy-In with respect to $10,000 of purchase
      price of shares of Common Stock delivered to the Company for reissuance as
      Unlegended Shares, the Company shall be required to pay the March Subscriber
      $1,000,
      plus interest.
      The
      March Subscriber shall provide the Company written notice indicating the amounts
      payable to the Subscriber in respect of the Buy-In.

    

    (e) In
      the
      event a March Subscriber shall request delivery of Unlegended Shares as
      described in Section 11.1 and the Company is required to deliver such Unlegended
      Shares pursuant to Section 11.1, the Company may not refuse to deliver
      Unlegended Shares based on any claim that such March Subscriber or any one
      associated or affiliated with such March Subscriber has been engaged in any
      violation of law, or for any other reason, unless, an injunction or temporary
      restraining order from a court, on notice, restraining and or enjoining delivery
      of such Unlegended Shares shall have been sought and obtained by the Company
      or
      at the Company’s request or with the Company’s assistance,
      and the
      Company has posted a surety bond for the benefit of such March Subscriber in
      the
      amount of 120% of the amount of the aggregate purchase price of the March Shares
      which are subject to the injunction or temporary restraining order, which bond
      shall remain in effect until the final unappealable disposition of the
      litigation of the dispute and the proceeds of which shall be payable to such
      March Subscriber to the extent March Subscriber obtains judgment in such March
      Subscriber’s favor.

    
      
        
        

      

      
        -
          4
          -

        
          

        

      

      
        
        

      

    

    11.2. Reserved.

    

    11.3. Subscriber
      Questionnaire.
      Each
      March Subscriber shall answer the questions set forth in Selling Shareholder
      Questionnaire (“Subscriber
      Questionnaire”)
      in the
      form attached as Exhibit
      C
      and
      deliver such completed Subscriber Questionnaire to the Company and Broker on
      or
      prior to the Closing Date. Seller represents that the information provided
      by
      such Seller shall be true and correct as of the Closing Date and the date such
      Subscriber Questionnaire is delivered to the Company and Broker.

     

    12. (a) Favored
      Nations Provision.
      Other
      than in connection with the Excepted Issuances (defined below), with respect
      to
      the March Shares still owned of record and beneficially by a March Subscriber
      until eighteen months after the Closing Date of the transactions contemplated
      by
      the Original Subscription Agreement, if the Company shall agree to or issue
      (the
“Lower
      Price Issuance”)
      any
      Common Stock or securities convertible into or exercisable for shares of Common
      Stock (or modify any of the foregoing which may be outstanding) at a price
      per
      share or conversion or exercise price per share which shall be less than the
      purchase price in respect of the March Shares, without the consent of each
      March
      Subscriber, then the Company shall issue, for each such occasion, additional
      shares of Common Stock to each March Subscriber respecting those March Shares
      at
      the time of the Lower Price Issuance so that the average per share purchase
      price of such March Shares is equal to such other lower price per share and
      the
      Exercise Price shall automatically be reduced to such other lower price. Common
      Stock issued or issuable by the Company for no consideration will be deemed
      issuable or to have been issued for $0.001 per share of Common Stock. The
      delivery to a March Subscriber of the additional shares of Common Stock shall
      be
      not later than the closing date of the transaction giving rise to the
      requirement to issue additional shares of Common Stock. For purposes of the
      issuance and adjustment described in this paragraph, the issuance of any
      security of the Company carrying the right to convert such security into shares
      of Common Stock or of any warrant, right or option to purchase Common Stock
      shall result in the issuance of the additional shares of Common Stock upon
      the
      sooner of the agreement to or actual issuance of such convertible security,
      warrant, right or option and again at any time upon any subsequent issuances
      of
      shares of Common Stock upon exercise of such conversion or purchase rights
      if
      such issuance is at a price lower than the purchase price of the March Shares.
      The rights of each March Subscriber set forth in this Section 12(a) are in
      addition to any other rights the March Subscriber has pursuant to any
      Transaction Document (as that term is defined in Section 5(c) of the Original
      Subscription Agreement), and any other agreement referred to or entered into
      in
      connection herewith or to which such March Subscriber and Company are parties.
      Each March Subscriber is also given the right to elect to substitute any term
      or
      terms of any other offering in connection with a Lower Price Issuance for any
      term or terms of the Offering in connection with March Shares owned by such
      March Subscriber as of the date of a Lower Price Issuance.“Excepted
      Issuances”
shall
      mean (i) full or partial consideration in connection with a strategic merger,
      acquisition, consolidation or purchase of substantially all of the securities
      or assets of corporation or other entity which holders of such securities or
      debt are not at any time granted registration rights, (ii)
      the
      Company’s issuance of securities in connection with strategic license agreements
      and other partnering arrangements so long as such issuances are not for the
      purpose of raising capital and which holders of such securities or debt are
      not
      at any time granted registration rights, (iii) the Company’s issuance of Common
      Stock or the issuances or grants of options to purchase Common Stock to
      employees, directors, and consultants, pursuant to plans described on
Schedule
      5(d),
      (iv) an
      underwritten public offering that raises gross proceeds of not less than
      $5,000,000 from the sale of Common Stock at not less than $1.00 per share,
      preferred stock the initial conversion ratio for which is equivalent to not
      less
      than $1.00 per share of Common Stock, and in the case of warrants or options
      issued in connection therewith at exercise prices of not less than $1.00 per
      share (“Underwritten
      Offering”),
      and
      (v) as a result of the exercise of Warrants which are granted or issued pursuant
      to the Original Subscription Agreement on the terms described in the Transaction
      Documents as of the Closing Date.

     

    (b) Reserved.

    
      
        
        

      

      
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          5
          -

        
          

        

      

      
        
        

      

    

     

    13. Miscellaneous.

     

    (a)  Notices.
      All
      notices, demands, requests, consents, approvals, and other communications
      required or permitted hereunder shall be in writing and, unless otherwise
      specified herein, shall be (i) personally served, (ii) deposited in the mail,
      registered or certified, return receipt requested, postage prepaid, (iii)
      delivered by reputable air courier service with charges prepaid, or (iv)
      transmitted by hand delivery, telegram, or facsimile, addressed as set forth
      below or to such other address as such party shall have specified most recently
      by written notice. Any notice or other communication required or permitted
      to be
      given hereunder shall be deemed effective (a) upon hand delivery or delivery
      by
      facsimile, with accurate confirmation generated by the transmitting facsimile
      machine, at the address or number designated below (if delivered on a business
      day during normal business hours where such notice is to be received), or the
      first business day following such delivery (if delivered other than on a
      business day during normal business hours where such notice is to be received)
      or (b) on the second business day following the date of mailing by express
      courier service, fully prepaid, addressed to such address, or upon actual
      receipt of such mailing, whichever shall first occur. The addresses for such
      communications shall be: (i) if to the Company, to: Purple Beverage Company,
      Inc., 450 E. Las Olas Blvd., #830, Ft. Lauderdale, FL 33301, Attn: Theodore
      Farnsworth, President, facsimile:
      (954)
      462-8758, with a copy by facsimile only to: Bryan Cave LLP, 1900 Main Street,
      Suite 700, Irvine, CA 92614, Attn: Randolf W. Katz, Esq., facsimile: (949)
      223-7100, (ii) if to the March Subscriber, to: the one or more addresses and
      facsimile numbers indicated on the signature pages hereto, with an additional
      copy by facsimile only to: Grushko & Mittman, P.C., 551 Fifth Avenue, Suite
      1601, New York, NY 10176, facsimile: (212) 697-3575, and (iii) if to the Broker,
      to: Palladium Capital Advisors, LLC, 230 Park Avenue, Suite 539, New York,
      NY
      10169, Attn: Michael Hartstein, facsimile: (646) 390-6328.

     

    (b) Entire
      Agreement; Assignment.
      This
      Addendum and other documents delivered in connection herewith represent the
      entire agreement between the parties hereto with respect to the subject matter
      hereof and may be amended only by a writing executed by the Company and the
      affected March Subscriber and as described in Section 13(h). Neither the Company
      nor the March Subscribers have relied on any representations not contained
      or
      referred to in this Addendum and the documents delivered herewith. No right
      or
      obligation of the Company shall be assigned without prior notice to and the
      written consent of the March Subscribers. 

     

    (c) Counterparts/Execution.
      This
      Addendum may be executed in any number of counterparts and by the different
      signatories hereto on separate counterparts, each of which, when so executed,
      shall be deemed an original, but all such counterparts shall constitute but
      one
      and the same instrument. This Addendum may be executed by facsimile signature
      and delivered by facsimile transmission.

     

    (d) Law
      Governing this Addendum.
      This
      Addendum shall be governed by and construed in accordance with the laws of
      the
      State of New York without regard to principles of conflicts of laws. Any action
      brought by either party against the other concerning the transactions
      contemplated by this Addendum shall be brought only in the state courts of
      New
      York or in the federal courts located in the state and county of New York.
      The
      parties to this Addendum hereby irrevocably waive any objection to jurisdiction
      and venue of any action instituted hereunder and shall not assert any defense
      based on lack of jurisdiction or venue or based upon forum
      non conveniens.
      The
      parties executing this Addendum and other agreements referred to herein or
      delivered in connection herewith on behalf of the Company agree to submit to
      the
      in personam jurisdiction of such courts and hereby irrevocably waive trial
      by
      jury. The
      prevailing party shall be entitled to recover from the other party its
      reasonable attorney’s fees and costs. In the event that any provision of this
      Addendum or any other agreement delivered in connection herewith is invalid
      or
      unenforceable under any applicable statute or rule of law, then such provision
      shall be deemed inoperative to the extent that it may conflict therewith and
      shall be deemed modified to conform with such statute or rule of law. Any such
      provision which may prove invalid or unenforceable under any law shall not
      affect the validity or enforceability of any other provision of any
      agreement.

    
      
        
        

      

      
        -
          6
          -

        
          

        

      

      
        
        

      

    

     

    (e) Specific
      Enforcement, Consent to Jurisdiction.
      The
      Company and the March Subscriber acknowledge and agree that irreparable damage
      would occur in the event that any of the provisions of this Addendum were not
      performed in accordance with their specific terms or were otherwise breached.
      It
      is accordingly agreed that the parties shall be entitled to seek an injunction
      or injunctions to prevent or cure breaches of the provisions of this Addendum
      and to enforce specifically the terms and provisions hereof, this being in
      addition to any other remedy to which any of them may be entitled by law or
      equity. Subject to Section 13(d) hereof, the Company hereby irrevocably waives,
      and agrees not to assert in any such suit, action or proceeding, any claim
      that
      it is not personally subject to the jurisdiction in New York of such court,
      that
      the suit, action or proceeding is brought in an inconvenient forum or that
      the
      venue of the suit, action or proceeding is improper. Nothing in this Section
      shall affect or limit any right to serve process in any other manner permitted
      by law.

     

    (f) Independent
      Nature of March Subscribers.
      The
      Company acknowledges that the obligations of each March Subscriber under the
      Transaction Documents are several and not joint with the obligations of any
      other March Subscriber, and no March Subscriber shall be responsible in any
      way
      for the performance of the obligations of any other March Subscriber under
      the
      Transaction Documents. The
      Company acknowledges that each March Subscriber has represented that the
      decision of each March Subscriber to purchase March Shares has been made by
      such
      March Subscriber independently of any other March Subscriber and independently
      of any information, materials, statements or opinions as to the business,
      affairs, operations, assets, properties, liabilities, results of operations,
      condition (financial or otherwise) or prospects of the Company which may have
      been made or given by any other March Subscriber or by any agent or employee
      of
      any other March Subscriber, and no March Subscriber or any of its agents or
      employees shall have any liability to any March Subscriber (or any other person)
      relating to or arising from any such information, materials, statements or
      opinions.  The
      Company acknowledges that nothing contained in any Transaction Document, and
      no
      action taken by any March Subscriber pursuant hereto or thereto shall be deemed
      to constitute the March Subscribers as a partnership, an association, a joint
      venture or any other kind of entity, or create a presumption that the March
      Subscribers are in any way acting in concert or as a group with respect to
      such
      obligations or the transactions contemplated by the Transaction Documents. 
The Company acknowledges that each March Subscriber shall be entitled to
      independently protect and enforce its rights, including without limitation,
      the
      rights arising out of the Transaction Documents, and it shall not be
      necessary for any other March Subscriber to be joined as an additional party
      in
      any proceeding for such purpose.  The Company acknowledges that it has
      elected to provide all March Subscribers with the same terms and Transaction
      Documents for the convenience of the Company and not because Company was
      required or requested to do so by the March Subscribers.  The Company
      acknowledges that such procedure with respect to the Transaction Documents
      in no
      way creates a presumption that the March Subscribers are in any way acting
      in
      concert or as a group with respect to the Transaction Documents or the
      transactions contemplated thereby.

     

    (g) Damages.
      In the
      event the March Subscriber is entitled to receive any liquidated damages
      pursuant to the Transaction Documents, the March Subscriber may elect to receive
      the greater of actual damages or such liquidated damages.

     

    (h) 
      Consent.
      As used
      in the Original Subscription Agreement as modified by this Addendum, “consent of
      the Subscribers” or similar language means the consent of holders (the
“Required
      Holders”)
      of not
      less than 70% of the total of the Shares, the Warrant Shares, and the March
      Shares held by all of the subscribing parties to the Original Subscription
      Agreement and the March Subscribers on the date consent is
      requested.

     

    (i) Equal
      Treatment.
      No
      consideration shall be offered or paid to any person to amend or consent to
      a
      waiver or modification of any provision of the Transaction Documents unless
      the
      same consideration is also offered and paid to all the March Subscribers and
      their permitted successors and assigns.

     

    (j) Maximum
      Payments.
      Nothing
      contained herein or in any document referred to herein or delivered in
      connection herewith shall be deemed to establish or require the payment of
      a
      rate of interest or other charges in excess of the maximum permitted by
      applicable law. In the event that the rate of interest or dividends required
      to
      be paid or other charges hereunder exceed the maximum permitted by such law,
      any
      payments in excess of such maximum shall be credited against amounts owed by
      the
      Company to the March Subscriber and thus refunded to the
      Company.

    
      
        
        

      

      
        -
          7
          -

        
          

        

      

      
        
        

      

    

     

    (k) Calendar
      Days.
      All
      references to “days” in the Transaction Documents shall mean calendar days
      unless otherwise stated. The terms “business days” and “trading days” shall mean
      days that the New York Stock Exchange is open for trading for three or more
      hours. Time periods shall be determined as if the relevant action, calculation
      or time period were occurring in New York City. Any deadline that falls on
      a
      non-business day in any of the Transaction Documents shall be automatically
      extended to the next business day and interest, if any, shall be calculated
      and
      payable through such extended period. 

    

    (l) Captions:
      Certain Definitions.
      The
      captions of the various sections and paragraphs of this Addendum have been
      inserted only for the purposes of convenience; such captions are not a part
      of
      this Addendum and shall not be deemed in any manner to modify, explain, enlarge
      or restrict any of the provisions of this Addendum. As used in this Addendum
      the
      term “person”
shall
      mean and include an individual, a partnership, a joint venture, a corporation,
      a
      limited liability company, a trust, an unincorporated organization and a
      government or any department or agency thereof.

     

    (m) Severability.
      In the
      event that any term or provision of this Addendum shall be finally determined
      to
      be superseded, invalid, illegal or otherwise unenforceable pursuant to
      applicable law by an authority having jurisdiction and venue, that determination
      shall not impair or otherwise affect the validity, legality or enforceability:
      (i) by or before that authority of the remaining terms and provisions of this
      Addendum, which shall be enforced as if the unenforceable term or provision
      were
      deleted, or (ii) by or before any other authority of any of the terms and
      provisions of this Addendum.

     

    (n) Successor
      Laws.
      References in the Transaction Documents to laws, rules, regulations and forms
      shall also include successors to and functionally equivalent replacements of
      such laws, rules, regulations and forms. A successor rule to 144(k) shall
      include any rule that would be available to a non-Affiliate of the Company
      for
      the sale of Common Stock not subject to volume restrictions.

    
      
        
        

      

      
        -
          8
          -

        
          

        

      

      
        
        

      

    

     

    SIGNATURE
      PAGE TO ADDENDUM TO SUBSCRIPTION AGREEMENT

    

    Please
      acknowledge your acceptance of the foregoing Addendum to Subscription Agreement
      by signing and returning a copy to the undersigned whereupon it shall become
      a
      binding agreement between us.

    

    
      	
              PURPLE
                BEVERAGE COMPANY, INC.

            
	
              a
                Nevada corporation

            
	 	 
	
              By:

            	 
	 	
                       Name:
                Theodore Farnsworth

            
	 	
                       Title:
                President

            
	Dated:
              April 2, 2008

    

     

    
      	
              MARCH
                SUBSCRIBER

            	 	
              AGGREGATE
                

              PURCHASE
                

              PRICE
                (CASH)

            	 	
              SHARES

            
	
              Name
                of March Subscriber: 

               

              __________________________________________

               

              Address:
                

              __________________________________________

               

              __________________________________________

               

              Fax
                No.: ____________________________________

              Email
                address (not for notice purposes): 

              ___________________________________________

              Social
                Security Number or Taxpayer ID# (if 

              applicable):
                __________________________________

              Jurisdiction
                of organization (for entities): 

              ___________________________________________

               

               

              ___________________________________________

              (Signature)

              By:
                ________________________________________

              Name:
                ______________________________________

              Title:
                _______________________________________

               

            	 	 	 	 

    

    
      
        
        

      

      
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          9
          -

        
          

        

      

      
        
        

      

    

    LIST
      OF EXHIBITS AND SCHEDULES

     

    
      	
              Exhibit
                A

            	
              Escrow
                Agreement

            
	
              Exhibit
                B

            	
              Form
                of Legal Opinion

            
	
              Exhibit
                C

            	
              March
                Subscriber Questionnaire

            

    

    
      
        
        

      

      
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          10
          -

        
          

        

      

      
        
        

      

    

    EXHIBIT
      C

    

    SUBSCRIBER
      QUESTIONNAIRE

     

    

    I. The
      March
      Subscriber represents and warrants that he or it comes within one category
      marked
      below,
      and
      that for any category marked, he or it has truthfully set forth, where
      applicable, the factual basis or reason the Subscriber comes within that
      category. ALL INFORMATION IN RESPONSE TO THIS SECTION WILL BE KEPT STRICTLY
      CONFIDENTIAL. The undersigned shall furnish any additional information which
      Purple Beverage Company, Inc. (the “Company”) deems necessary in order to verify
      the answers set forth below.

    

    
      	
              Category
                A __

            	
              The
                undersigned is an individual (not a partnership, corporation, etc.)
                whose
                individual net worth, or joint net worth with his or her spouse,
                presently
                exceeds $1,000,000.

            
	 	 
	 	
              Explanation.
                In calculating net worth you may include equity in personal property
                and
                real estate, including your principal residence, cash, short-term
                investments, stock and securities. Equity in personal property and
                real
                estate should be based on the fair market value of such property
                less debt
                secured by such property.

            
	 	 
	
              Category
                B __

            	
              The
                undersigned is an individual (not a partnership, corporation, etc.)
                who
                had an individual income in excess of $200,000 in each of the two
                most
                recent years, or joint income with his or her spouse in excess of
                $300,000
                in each of those years (in each case including foreign income, tax
                exempt
                income and full amount of capital gains and losses but excluding
                any
                income of other family members and any unrealized capital appreciation)
                and has a reasonable expectation of reaching the same income level
                in the
                current year.

            
	 	 
	
              Category
                C __

            	
              The
                undersigned is a director or executive officer of the Company which
                is
                issuing and selling the Company’s $.001 par value Common Stock (the
                “Shares”).

            
	 	 
	
              Category
                D __

            	
              The
                undersigned is a bank; savings and loan association; registered
                broker-dealer; insurance company; registered investment company;
                registered business development company; licensed small business
                investment company (“SBIC”); any plan established and maintained by a
                state, its political subdivisions, or any agency or instrumentality
                of a
                state or its political subdivisions, for the benefit of its employees,
                if
                such plan has total assets in excess of $5,000,000; or employee benefit
                plan within the meaning of Title 1 of ERISA and (a) the investment
                decision is made by a plan fiduciary which is either a bank, savings
                and
                loan association, insurance company or registered investment advisor,
                or
                (b) the plan has total assets in excess of $5,000,000 or is a self
                directed plan with investment decisions made solely by persons that
                are
                accredited investors.

            

    

    

    
      	 	 	 
	 	 	 
	 	 	 
	 	
              (describe
                entity)

            	 

    

    

    
      	
              Category
                E __

            	
              The
                undersigned is a private business development company as defined
                in
                section 202(a)(22) of the Investment Advisors Act of
                1940.

            

    

    
      
        
        

      

      
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          11
          -

        
          

        

      

      
        
        

      

    

    

    
      	 	 	 
	 	 	 
	 	 	 
	 	
              (describe
                entity)

            	 

    

    

    
      	
              Category
                F __

            	
              The
                undersigned is either a corporation, partnership, Massachusetts business
                trust, or non-profit organization within the meaning of Section 501(c)(3)
                of the Internal Revenue Code, in each case not formed for the specific
                purpose of acquiring the March Shares and with total assets in excess
                of
                $5,000,000.

            

    

    

    
      	 	 	 
	 	 	 
	 	 	 
	 	
              (describe
                entity)

            	 

    

    

    
      	
              Category
                G __

            	
              The
                undersigned is a trust with total assets in excess of $5,000,000,
                not
                formed for the specific purpose of acquiring the March Shares, where
                the
                purchase is directed by a “sophisticated person” as defined in Regulation
                506(b)(2)(ii) under the Securities Act.

            
	 	 
	
              Category
                H __

            	
              The
                undersigned is an entity (other than a trust) all the equity owners
                of
                which are “accredited investors” within one or more of the above
                categories. If relying upon this Category alone, each equity owner
                must
                complete a separate copy of this
                Agreement.

            

    

    

    
      	 	 	 
	 	 	 
	 	 	 
	 	
              (describe
                entity)

            	 

    

    

    
      	
              Category
                I __

            	
              The
                undersigned is not within any of the categories above and is therefore
                not
                an accredited investor.

            

    

    

    (a)
      As
      used herein, the term “net worth” means the excess of total assets at fair
      market value (including home and personal property) over total liabilities
      (including mortgage). For purposes hereof, “individual income” means adjusted
      gross income less any income attributable to a spouse or to property owned
      by a
      spouse, increased by the following amounts (but not including any amounts
      attributable to a spouse or to property owned by a spouse): (i) the amount
      of
      any interest income received which is tax-exempt under Section 103 of the
      Internal Revenue Code of 1986, as amended (the “Code”),
      (ii)
      the amount of losses claimed as a limited partner in a limited partnership
      (as
      reported on Schedule E of Form 1040), (iii) any deduction claimed for depletion
      under Section 611 et seq. of the Code, and (iv) any amount by which income
      from
      long-term capital gains has been reduced in arriving at adjusted gross income
      pursuant to the provisions of Section 12.02 of the Code.

    

    The
      undersigned agrees that the undersigned will notify the Company at any time
      on
      or prior to the execution of this Agreement in the event that the
      representations and warranties in this Agreement shall cease to be true,
      accurate and complete.

    

    II. SUITABILITY
      (please
      answer each question)

    

    (a) For
      an
      individual March Subscriber, please describe your current employment, including
      the company by which you are employed and its principal
      business:

    
      
        
        

      

      
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          12
          -

        
          

        

      

      
        
        

      

    

     

    
      

    

    

    

    

    (b) For
      an
      individual March Subscriber, please describe any college or graduate degrees
      held by you:

     

    
      

      

      

    

     

    (c) For
      all
      March Subscribers, please list types of prior investments: 

    
       

      
        

        

        

      

       

    

    (d) For
      all
      March Subscribers, please state whether you have you participated in other
      private
      placements
      before:

    

    YES_______   NO_______

    

    (e) If
      your
      answer to question (d) above was “YES”, please indicate frequency of such prior
      participation in private
      placements
      of:

    

    
      	 	
              Public

            	 	
              Private

            
	 	
              Companies

            	 	
              Companies

            
	 	 	 	 
	
              Frequently

            	 	 	 
	
              Occasionally

            	 	 	 
	
              Never

            	 	 	 

    

     

    (f) For
      individual March Subscribers, do you expect your current level of income to
      significantly decrease in the foreseeable future:

    

    YES_______   NO_______

    

    (g) For
      trust, corporate, partnership and other institutional March Subscribers, do
      you
      expect your total assets to significantly decrease in the foreseeable future:
      

    

    YES_______   NO_______

    

    (h) For
      all
      March Subscribers, do you have any other investments or contingent liabilities
      which you reasonably anticipate could cause you to need sudden cash requirements
      in excess of cash readily available to you: 

    

    YES_______   NO_______

    

    (i) For
      all
      March Subscribers, are you familiar with the risk aspects and the non-liquidity
      of investments such as the March Shares for which you seek to
      subscribe?

    

    YES_______   NO_______

    
      
        
        

      

      
        -
          13
          -

        
          

        

      

      
        
        

      

    

    (j) For
      all
      March Subscribers, do you understand that there is no guarantee of financial
      return on this investment and that you run the risk of losing your entire
      investment?

    

    YES_______   NO_______

    

    III. MANNER
      IN WHICH TITLE IS TO BE HELD.
      (circle one)

    

    (a) Individual
      Ownership

    (b) Community
      Property 

    (c) Joint
      Tenant with Right of Survivorship
      (both parties must
      sign)

    (d) Partnership*

    (e) Tenants
      in Common

    (f) Corporation*

    (g) Trust*

    (h) Limited
      Liability Company*

    (i) Other

    

    *If
      March
      Shares are being subscribed for by an entity, the attached Certificate of
      Signatory must also be completed.

    

    IV. NASD
      AFFILIATION.

    

    Are
      you
      affiliated or associated with an NASD member firm (please
      check one):

    

    Yes
      _________  No
      __________

    

    If
      Yes,
      please describe:

    
       

      
        

      

      

      

    

    

    *If
      March
      Subscriber is a Registered Representative with an NASD member firm, have the
      following acknowledgment signed by the appropriate party:

    

    The
      undersigned NASD member firm acknowledges receipt of the notice required by
      Rule
      3050 of the NASD Conduct Rules.

    

    
      	 
	
              Name
                of NASD Member Firm

            
	 	 
	
              By:

            	 
	 	
              Authorized
                Officer

            
	 	 
	
              Date:

            	 

    

    

    V. The
      undersigned is informed of the significance to the Company of the foregoing
      representations and answers contained in the Confidential Investor Questionnaire
      contained herein and such answers have been provided under the assumption that
      the Company will rely on them.

    
      
        
        

      

      
        -
          14
          -

        
          

        

      

      
        
        

      

    

    VI. In
      furnishing the above information, the undersigned acknowledges that the Company
      will be relying thereon in determining, among other things, whether there are
      reasonable grounds to believe that the undersigned qualifies as a Purchaser
      under Section 4(2) and/or Regulation D of the Securities Act of 1933 and
      applicable state securities laws for the purposes of the proposed
      investment.

    

    VII. The
      undersigned understands and agrees that the Company may request further
      information of the undersigned in verification or amplification of the
      undersigned’s knowledge of business affairs, the undersigned’s assets and the
      undersigned’s ability to bear the economic risk involved in an investment in the
      securities of the Company. 

    

    VIII. The
      undersigned represents to you that (a) the information contained herein is
      complete and accurate on the date hereof and may be relied upon by you and
      (b)
      the undersigned will notify you immediately of any change in any such
      information occurring prior to the acceptance of the subscription and will
      promptly send you written confirmation of such change. The undersigned hereby
      certifies that he, she or it has read and understands the Subscription Agreement
      related hereto.

     

    IX. In
      order
      for the Company to comply with applicable anti-money laundering/U.S. Treasury
      Department Office of Foreign Assets Control (“OFAC”)
      rules
      and regulations, the March Subscriber is required to provide the following
      information:

     

    1. Payment
      Information

     

    
      	 	
              (a)

            	
              Name
                and address (including country) of the bank from which March Subscriber’s
                payment to the Company is being wired (the “Wiring
                Bank”):

            

    

    

    
      	 
	 
	 
	
               

            

    

     

    
      	(b)  	
              March
                Subscriber’s wiring instructions at the Wiring
                Bank:

            

    

    
      

      
        	 
	 
	 
	
                 

              

      

    

     

    
      	 	
              (c)

            	
              Is
                the Wiring Bank located in the U.S. or another “FATF
                Country”* ?
                

            

    

     

    _____
      Yes ______
      No

     

    
      	 	
              (d)

            	
              Is
                March Subscriber a customer of the Wiring Bank?

            

    

    

    _____
      Yes ______
      No

     

    * As
      of the
      date hereof, countries that are members of the Financial Action Task Force
      on
      Money Laundering (“FATF
      Country”)
      are:
      Argentina, Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland,
      France, Germany, Greece, Hong Kong, Iceland, Ireland, Italy, Japan, Luxembourg,
      Mexico, Kingdom of the Netherlands, New Zealand, Norway, Portugal, Russian
      Federation, Singapore, South Africa, Spain, Sweden, Switzerland, Turkey, United
      Kingdom and the United States of America.

    
      
        
        

      

      
        -
          15
          -

        
          

        

      

      
        
        

      

    

    
       

      2. Additional
        Information (N.B.: this Section applies only to prospective
        investors who responded “no” to either of Question I(c) or I(d)
        above.)

       

      The
        following materials must be provided to the Company (forms will be provided
        by
        the Company upon request):

       

    

    For
      Individual Investors:

     

    ____
      A
      government issued form of picture identification (e.g.,
      passport or drivers license).

     

    ____
      Proof of the individual’s current address (e.g.,
      current
      utility bill), if not included in the form of picture
      identification.

    

    For
      Funds of Funds or Entities that Invest on Behalf of Third Parties Not Located
      in
      the U.S. or Other FATP Countries:

    

    
      	
              _____
                

            	
              A
                certificate of due formation and organization and continued authorization
                to conduct business in the jurisdiction of its organization (e.g.,
                certificate of good standing).

            
	 	 
	
              _____

            	
              An
                “incumbency certificate” attesting to the title of the individual
                executing these subscription materials on behalf of the prospective
                investor.

            
	 	 
	
              _____

            	
              A
                completed copy of a certification that the entity has adequate anti-money
                laundering policies and procedures (“AML Policies and Procedures”) in
                place that are consistent with the USA PATRIOT Act, OFAC and other
                relevant federal, state or non-U.S. anti-money laundering laws and
                regulations (with a copy of the entity’s current AML Policies and
                Procedures to which such certification relates).

            
	 	 
	
              _____

            	
              A
                letter of reference from the entity’s local office of a reputable bank or
                brokerage firm that is incorporated, or has its principal place of
                business located, in the U.S. or other FATF Country certifying that
                the
                prospective investor maintains an account at such bank/brokerage
                firm for
                a length of time and containing a statement affirming the prospective
                investor’s integrity.

            

    

     

    For
      all other Entity Investors:

    

    
      	
              _____

            	
              A
                certificate of due formation and organization and continued authorization
                to conduct business in the jurisdiction of its organization (e.g.,
                certificate of good standing). 

            
	 	 
	
              _____

            	
              An
                “incumbency certificate” attesting to the title of the individual
                executing these subscription materials on behalf of the prospective
                investor.

            
	 	 
	
              _____
                

            	
              A
                letter of reference from the entity’s local office of a reputable bank or
                brokerage firm that is incorporated, or has its principal place of
                business located, in the U.S. or other FATF Country certifying that
                the
                prospective investor maintains an account at such bank/brokerage
                firm for
                a length of time and containing a statement affirming the prospective
                investor’s integrity.

            

    

    
      
        
        

      

      
        -
          16
          -

        
          

        

      

      
        
        

      

    

    

    
      	
              _____

            	
              If
                the prospective investor is a privately-held entity, a certified
                list of
                the names of every person or entity who is directly or indirectly
                the
                beneficial owner of 25% or more of any voting or non-voting class
                of
                equity interests of the March Subscriber, including (i) country of
                citizenship (for individuals) or principal place of business (for
                entities) and, (ii) for individuals, such individual’s principal employer
                and position.

            

    

    

    
      	
              _____

            	
              If
                the prospective investor is a trust, a certified list of (i) the
                names of
                the current beneficiaries of the trust that have, directly or indirectly,
                25% or more of any interest in the trust, (ii) the name of the settler
                of
                the trust, (iii) the name(s) of the trustee(s) of the trust, and
                (iv) the
                country of citizenship (for individuals) or principal place of business
                (for entities).

            

    

    

    ARTICLE
      X.  ADDITIONAL
      INFORMATION

    

    A
      TRUST
      MUST ATTACH A COPY OF ITS DECLARATION OF TRUST OR OTHER GOVERNING INSTRUMENT,
      AS
      AMENDED, AS WELL AS ALL OTHER DOCUMENTS THAT AUTHORIZE THE TRUST TO INVEST
      IN
      THE MARCH SHARES. ALL RESOLUTIONS AND DOCUMENTATION MUST BE COMPLETE AND CORRECT
      AS OF THE DATE HEREOF.

    
      
        
        

      

      
        -
          17
          -

        
          

        

      

      
        
        

      

    

     

    EXECUTION
      PAGE

    

    PURCHASE
      PRICE = $_____________ (US Dollars)

    

    NUMBER
      OF SHARES OF COMMON STOCK = _______________
      

    

    
      	 	 	 	 
	
              Signature

            	 	
              Signature
                (if purchasing jointly)

            	 
	 	 	 	 
	
              Name
                Typed or Printed

            	 	
              Name
                Typed or Printed

            	 
	 	 	 	 
	
              Entity
                Name

            	 	
              Entity
                Name

            	 
	 	 	 	 
	
              Address

            	 	
              Address

            	 
	 	 	 	 
	
              City,
                State and Zip Code

            	 	
              City,
                State and Zip Code

            	 
	 	 	 	 
	
              Telephone-Business

            	 	
              Telephone-Business

            	 
	 	 	 	 
	
              Telephone-Residence

            	 	
              Telephone-Residence

            	 
	 	 	 	 
	
              Facsimile-Business

            	 	
              Facsimile-Business

            	 
	 	 	 	 
	
              Facsimile-Residence

            	 	
              Facsimile-Residence

            	 
	 	 	 	 
	
              Tax
                ID # or Social Security # 

            	 	
              Tax
                ID # or Social Security #

            	 
	 	 	 	 
	
              Email
                Address

            	 	 	 

    

    

    Name
      in which the March Shares should be issued: _________________________

     

    Dated: 
      ________________, 2008

    

    This
      Confidential March Subscriber Questionnaire is executed as of
      __________________, 2008.

     

    
      	
              By:
                

            	 
	 	
                        Name:
                

            
	 	
                        Title:

            

    

    
      
        
        

      

      
        -
          18
          -

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