Document:

EX-10.1

 Exhibit 10.1 

RULES OF THE 
 RHYTHMONE
PLC 
 2017 INTERNATIONAL EQUITY INCENTIVE PLAN 
  

 
 ADOPTED: 14
JULY 2017 
 EXPIRES: 14 JULY 2027 
  

 

Bird & Bird LLP 

12 New Fetter Lane 

London 
 EC4A 1JP 

T: 020 7415 6000 
 Ref:
FLCB/RHYTHMONE.0001 

 ARTICLE ONE 

GENERAL PROVISIONS 
  

	I.	PURPOSE OF THE PLAN 

  

	A.	This 2017 International Equity Incentive Plan is intended to promote the interests of RhythmOne plc, a company organized under the laws of England and Wales, by providing eligible persons in the Company’s employ or
service with the opportunity to acquire a proprietary interest, or otherwise increase their proprietary interest, in the Company as an incentive for them to continue in such employ or service. 

 

	B.	The Plan includes two components: (i) the Employee Component and (ii) the Non- Employee Component. It is the intention of the Company that the Employee Component qualify as an “employee share scheme”
within the meaning of section 1166 of the Companies Act 2006. Accordingly, the provisions of the Employee Component shall be construed so as to limit participation to Employees. The Plan also authorizes the grant of Awards under the Non-Employee
Component, which does not qualify as an “employee share scheme” within the meaning of section 1166 of the Companies Act 2006. Awards granted under the Non-Employee Component may be granted to any provider of Services other than an
Employee. Except as otherwise provided herein, the Non-Employee Component will be operated and administered in the same manner as the Employee Component. The Plan Administrator will designate whether Awards granted pursuant to the Plan are under the
Employee Component or the Non-Employee Component at or prior to the time of grant. 

  

	II.	ADMINISTRATION OF THE PLAN 

  

	A.	The Plan shall be administered by the Board. However, any or all administrative functions otherwise exercisable by the Board may be delegated to the Committee. Members of the Committee shall serve for such period of
time as the Board may determine and shall be subject to removal by the Board at any time. The Board may also at any time terminate the functions of the Committee and reassume all powers and authority previously delegated to the Committee.

  

	B.	The Plan Administrator shall have full power and authority (subject to the provisions of the Plan) to establish such rules and regulations as it may deem appropriate for proper administration of the Plan, to designate
whether Awards are granted under the Employee Component or the Non-Employee Component, to set all terms and conditions of Awards (including, but not limited to, vesting, exercise and forfeiture provisions), and to carry out the intent that the
Employee Component of the Plan be treated as an “employee share scheme” within the meaning of section 1166 of the Companies Act 2006. In addition, the Plan Administrator shall have the authority to take all actions and make all
determinations contemplated by the Plan and to adopt, amend and repeal such administrative rules, guidelines and practices relating to the Plan as it shall deem advisable. The Plan Administrator may correct any defect or ambiguity, supply any
omission or reconcile any inconsistency in the Plan or any Award in the manner and to the extent it shall deem necessary or appropriate to carry the Plan and any Awards into effect, as determined by the Plan Administrator. The Plan Administrator
shall make such determinations under, and issue such interpretations of, the Plan and any outstanding Awards thereunder as it may deem necessary or advisable. Decisions of the Plan Administrator shall be final and binding on all parties who have an
interest in the Plan or any Award issued thereunder. 

	III.	ELIGIBILITY 

 Subject to the limitations described herein, (i) Service providers are eligible to be
granted Awards under the Non-Employee Component of the Plan and (ii) only Employees are eligible to be granted Awards under the Employee Component of the Plan. 
  

	IV.	SHARES SUBJECT TO THE PLAN 

  

	A.	Awards shall not be granted under the Plan on any date to the extent that the aggregate number of Shares which may be allocated under the Plan and any other employees’ share plan adopted by the Company exceeds such
number as represents fifteen percent (15%) of the issued ordinary share capital of the Company from time to time. For the avoidance of doubt, reference in this Section IV. A. to “allocation” shall mean, in the case of any share option
plan, the placing of unissued shares under option and, in relation to other types of employees’ share plan, shall mean the issue and allotment of Shares. The authorized share reserve shall be drawn from the Company’s authorized but
unissued Shares. 

  

	B.	In determining the above limits, no account shall be taken of any Shares where the right to acquire such Shares was: 

  

	 	1.	released or lapsed without being exercised or Vested; 

  

	 	2.	allocated or granted at any time before the date that Shares in the Company are first admitted to trading on the Alternative Investment Market of London Stock Exchange plc; or 

 

	 	3.	granted under either the Blinkx plc Autonomy Employee Discretionary Share Option Plan 2007 or the Blinkx plc 2007 Autonomy Employee US Share Option Plan. 

 

	C.	If an Award is purported to be granted in excess of the limit in Section IV. A. above, the Award shall be deemed to the extent of the excess never to have been granted. 

 

	D.	The total number of Shares that may be issued upon exercise of all outstanding Incentive Options shall be 70,000,000 Shares, subject to adjustment under Section F. below. To the extent consistent with the requirements
of Section 422 of the Code, Shares issued under awards of an acquired Company that are converted, replaced or adjusted in connection with the acquisition shall not reduce the number of Shares available for Incentive Options under the Plan.

  

	E.	Shares subject to outstanding Awards under the Plan, or any other employees’ share plan adopted by the Company, shall (where lawful under English law) be available for subsequent issuance under the Plan or any
other employees’ share plan adopted by the Company to the extent the Awards (i) expire or terminate for any reason prior to exercise in full or (ii) are cancelled in accordance with the cancellation-regrant provisions of Article Two,
Section IV. 

  

	F.	Should any change be made to the Shares by reason of any share split, share dividend, recapitalization, combination of shares, exchange of shares or other change affecting the outstanding Shares as a class without the
Company’s receipt of consideration, appropriate adjustments shall be made to (i) the maximum number and/or class of securities issuable under the Plan and (ii) the number and/or class of securities and the exercise price per Share in
effect under each outstanding Award in order to prevent the dilution or enlargement of benefits thereunder; provided, 

	 	however, that the Administrator will make any such adjustment in a manner that complies with Section 422 and Section 424 of the Code with respect to Incentive Options and Section 409A of the Code with
respect to U.S. taxpayers. To the extent that the Company is relying upon the exemption afforded by Section 25102(o) of the California Corporations Code with respect to an Award, the Administrator shall make such adjustments as required thereby
with respect to an Award. Any such adjustments shall be made by the Administrator, whose determination in that respect shall be final, binding, and conclusive. 

ARTICLE TWO 

OPTION GRANT PROGRAM 
  

	I.	OPTION TERMS 

 Each Award granted as an option shall be evidenced by one or more documents in the form
approved by the Plan Administrator; provided, however, that each such document shall comply with the terms specified below. Each document evidencing an Incentive Option shall, in addition, be subject to the provisions of the Plan applicable to such
options. 
  

	A.	Exercise Price. 

  

	1.	The exercise price per Share shall be fixed by the Plan Administrator and shall not be less than the nominal value per Share. 

  

	2.	The exercise price shall become immediately due upon exercise of the option and shall, subject to the provisions of Section I of Article Four and the documents evidencing the option, be payable in cash or cheque made
payable to the Company. Should the Shares be admitted to the AIM market of the London Stock Exchange Plc at the time the option is exercised, then the exercise price may also (where lawful under English law) be paid as follows: 

 

	 	(i)	in Shares held for the requisite period necessary to avoid a charge to the Company’s earnings for financial reporting purposes and valued at Fair Market Value on the Exercise Date, or 

 

	 	(ii)	through a special sale and remittance procedure pursuant to which the Participant shall concurrently provide irrevocable instructions, in a form satisfactory to the Company, (A) to a Company-designated brokerage
firm to effect the immediate sale of the acquired Shares and remit to the Company, out of the sale proceeds available on the settlement date, sufficient funds to cover the aggregate exercise price payable for the acquired Shares plus all applicable
U.S. Federal, state, local and foreign income and employment taxes required to be withheld by the Company by reason of such exercise and (B) to the Company to deliver the certificates for the acquired Shares directly to such brokerage firm in
order to complete the sale. 

 Except to the extent such sale and remittance procedure is utilized, payment of the exercise
price for the acquired Shares must be made on the Exercise Date. 
  

	B.	Exercise of Options. Each option shall be exercisable at such time or times, during such period and for such number of Shares as shall be determined by the Plan Administrator and set forth in the documents
evidencing the option grant. 

	C.	Term of Option. No option shall have a term in excess of ten (10) years measured from the option grant date. However, an option may terminate prior to the expiration of such term pursuant to
(i) Section I.D of this Article Two, (ii) Section III of this Article Two or (iii) in the event either of the following occur: 

  

	 	1.	The passing of an effective resolution or the making of an order of a court for the winding-up of the Company; or 

  

	 	2.	The expiration of the one (1)-month period from the date on which a company becomes the holding company of the Company, within the meaning of section 1159 of the Companies Act 2006. 

 

	D.	Effect of Termination of Service. 

  

	1.	The following provisions shall govern the exercise of any options held by the Participant at the time of cessation of Service or death: 

 

	 	(i)	Should the Participant cease to remain in Service for any reason other than death, Disability or Misconduct, then the Participant shall have a period of at least three (3) months following the date of such
cessation of Service during which to exercise each outstanding option held by such Participant. 

  

	 	(ii)	Should Participant’s Service terminate by reason of Disability, then the Participant shall have a period of at least one (1) year following the date of such cessation of Service during which to exercise each
outstanding option held by such Participant. 

  

	 	(iii)	If the Participant dies while holding an outstanding option, then the personal representative of his or her estate or the person or persons to whom the option is transferred pursuant to the Participant’s will or
the laws of inheritance shall have at least a one (1)-year period following the date of the Participant’s death to exercise such option. 

  

	 	(iv)	Under no circumstances, however, shall any such option be exercisable after the specified expiration of the option term. 

  

	 	(v)	During the applicable post-Service exercise period, the option may not be exercised in the aggregate for more than the number of Shares for which the option is exercisable on the date of the Participant’s cessation
of Service. Upon the expiration of the applicable exercise period or (if earlier) upon the expiration of the option term, the option shall terminate and cease to be outstanding for any Shares for which the option has not been exercised. However, the
option shall, immediately upon the Participant’s cessation of Service, terminate and cease to be outstanding with respect to any and all option shares for which the option is not otherwise at the time exercisable. 

 

	 	(vi)	Should Participant’s Service be terminated for Misconduct, then all outstanding options held by the Participant shall terminate immediately and cease to remain outstanding. 

 

	2.	The Plan Administrator shall have the discretion, exercisable either at the time an option is granted or at any time while the option remains outstanding, to: 

 

	 	(i)	extend the period of time for which the option is to remain exercisable following Participant’s cessation of Service or death from the limited period otherwise in effect for that option to such greater period of
time as the Plan Administrator shall deem appropriate, but in no event beyond the expiration of the option term, and/or 

	 	(ii)	permit the option to be exercised, during the applicable post-Service exercise period, not only with respect to the number of Shares for which such option is exercisable at the time of the Participant’s cessation
of Service but also with respect to one or more additional instalments for which the option would have become exercisable had the Participant continued in Service. 

 

	E.	Shareholder Rights. The holder of an option shall have no shareholder rights with respect to the Shares subject to the option until such person shall have exercised the option, paid the exercise price and
become the holder of record of the acquired Shares. 

  

	F.	Limited Transferability of Options. During the lifetime of the Participant, the option shall be exercisable only by the Participant and shall not be assignable or transferable other than by will or by the
laws of descent and distribution following the Participant’s death. 

  

	G.	Withholding. The Company’s obligation to deliver Shares upon the exercise of any options granted under the Plan shall be subject to the satisfaction of all applicable U.S. Federal, state, local, and
UK and foreign income and employment tax withholding requirements. 

  

	II.	INCENTIVE OPTIONS 

 The terms specified below shall be applicable to all Incentive Options.
Except as modified by the provisions of this Section II, all the relevant provisions of the Plan shall be applicable to Incentive Options. Options which are specifically designated as Non-Statutory Options shall not be subject to the terms of this
Section II. 
  

	A.	Eligibility. Incentive Options may only be granted to U.S. Employees. 

  

	B.	Exercise Price. The exercise price per Share shall not be less than one hundred percent (100%) of the Fair Market Value per Share on the option grant date. In the case of an Incentive Option granted
to a 10% Shareholder, the exercise price per Share shall be no less than one hundred and ten percent (110%) of the Fair Market Value of a Share on the option grant date. Notwithstanding the foregoing, an Incentive Option may be granted with an
exercise price lower than that set forth in the preceding sentence if such Incentive Option is granted pursuant to an assumption or substitution for another option in a manner satisfying the provisions of Sections 409A and/or 424(a) of the Code, as
applicable. 

  

	C.	Dollar Limitation. The aggregate Fair Market Value of the Shares (determined as of the respective date or dates of grant) for which one or more options granted to any Employee under the Plan (or any other
option plan of the Company or any Parent or Subsidiary) may for the first time become exercisable as Incentive Options during any one (1) calendar year shall not exceed the sum of One Hundred Thousand Dollars ($100,000). To the extent the
Employee holds two (2) or more such options which become exercisable for the first time in the same calendar year, the foregoing limitation on the exercisability of such options as Incentive Options shall be applied on the basis of the order in
which such options are granted. For purposes of this provision, the One Hundred Thousand Dollar limitation shall be determined with reference to the U.S. dollar/British Pound exchange rate in effect on the date the option is granted. To the extent
the One Hundred Thousand Dollar limitation is reached, the Options (or portions thereof) that exceed such limit (according to the order in which they were granted) shall be treated as nonstatutory stock options. 

	D.	10% Shareholder. If any Employee to whom an Incentive Option is granted is a 10% Shareholder, then the option term shall not exceed five (5) years measured from the option grant date.

  

	III.	CHANGE IN CONTROL 

  

	A.	If any company (the “Acquiring Company”) obtains Control of the Company then any Participant may, at any time within the period specified by the Plan Administrator, by agreement with the Acquiring Company,
release any option which has not lapsed (the “Old Option”) in consideration of the grant to him or her of an option (the “New Option”) which is equivalent to the Old Option but relates to shares in a different company (whether a
company which has obtained Control of the Company or some other company). Options which are not so exchanged shall lapse unless otherwise continued in effect pursuant to the terms of the change in Control. 

 

	B.	The New Option shall be regarded for the purposes of subsection III.A of this Article, as equivalent to the Old Option so that the provisions of the Plan shall for this propose be construed as if the New Option were an
option granted under the Plan at the same time as the Old Option. 

  

	C.	The Plan Administrator shall have the discretion, exercisable either at the time the option is granted or at any time while the option remains outstanding, to provide for the automatic acceleration (in whole or in part)
of one or more outstanding options upon the occurrence of a change in Control of the Company, whether or not those options are to be exchanged in connection with such change in Control. 

 

	D.	The portion of any Incentive Option accelerated in connection with a change in Control of the Company shall remain exercisable as an Incentive Option only to the extent the applicable One Hundred Thousand Dollar
limitation is not exceeded. To the extent such dollar limitation is exceeded, the accelerated portion of such option shall be exercisable as a Non-Statutory Option under the U.S. Federal tax laws. 

 

	E.	The grant of options under the Plan shall in no way affect the right of the Company to adjust, reclassify, reorganize or otherwise change its capital or business structure or to merge, consolidate, dissolve, liquidate
or sell or transfer all or any part of its business or assets. 

  

	IV.	CANCELLATION AND REGRANT OF OPTIONS 

 The Plan Administrator shall (where lawful under
English law) have the authority to effect, at any time and from time to time, with the consent of the affected option holders, the cancellation of any or all outstanding options under the Plan and to grant in substitution therefo new options
covering the same or different number of Shares but with an exercise price per Share based on the Fair Market Value per Share on the new option grant date. In no event, however, shall such exercise price be less than the nominal value per Share.

 ARTICLE THREE 

RESTRICTED STOCK UNIT GRANT PROGRAM 
  

	I	RESTRICTED STOCK UNIT TERMS 

 Each Award granted as Restricted Stock Units shall be evidenced by one or
more documents in the form approved by the Plan Administrator; provided, however, that each such document shall comply with the terms specified below. 
  

	A	Vesting of Restricted Stock Units. Restricted Stock Units shall Vest at such time or times, during such period and for such number of Shares as shall be determined by the Plan Administrator and set forth
in the documents evidencing the Restricted Stock Unit grant. 

  

	B.	Term of Restricted Stock Units. No Restricted Stock Units shall have a term in excess of ten (10) years measured from the grant date of the Restricted Stock Units. However, Restricted Stock Units may
terminate prior to the expiration of such term pursuant to (i) Section I.C of this Article Three, (ii) Section III of this Article Three or (i) in the event either of the following occur: 

 

	 	1.	The passing of an effective resolution or the making of an order of a court for the winding-up of the Company; or 

  

	 	2.	The expiration of the one (1)-month period from the date on which a company becomes the holding company of the Company, within the meaning of section 1159 of the Companies Act 2006. 

 

	C.	Effect of Termination of Service. If a Participant’s Service be terminated for any reason a Restricted Stock Unit that has not Vested shall lapse immediately unless the Plan Administrator in its
absolute discretion determines otherwise. Should the Plan Administrator determine in accordance with this Section C.1 that a Participant’s Restricted Stock Unit (or part thereof) shall not lapse, the proportion of the Restricted Stock Unit that
shall Vest and the terms of the Vesting shall be decided as the Plan Administrator shall deem appropriate, but in no event shall the period for Vesting of the Restricted Stock Unit be extended beyond the expiration of the term of the Restricted
Stock Units. 

  

	D	Shareholder Rights. The holder of Restricted Stock Unit shall have no shareholder rights with respect to the Shares subject to the Award until such Award has Vested and the Participant has (i) paid
the nominal value in respect of the Shares issued to satisfy the Award, (ii) paid any tax withholding liability and (iii) become the holder of record of the acquired Shares. 

 

	E.	Limited Transferability of Restricted Stock Units. During the lifetime of the Participant, the Restricted Stock Unit shall not be assignable or transferable other than by will or by the laws of descent and
distribution following the Participant’s death. 

  

	F.	Withholding. The Company’s obligation to deliver Shares upon the Vesting of any Restricted Stock Units granted under the Plan shall be subject to the satisfaction of all applicable U.S. Federal,
state, local, UK and foreign income and employment tax withholding requirements. 

  

	G.	Shares. Any Shares to be issued pursuant to the Vesting of a Restricted Stock Unit shall be allotted and issued to the relevant Participant not later than 30 days after the date of Vesting of the
Restricted Stock Unit. Shares that are issued may not be subscribed for at less than their nominal value and the Company’s obligation to deliver Shares upon the Vesting of any Restricted Stock Units granted under the Plan shall be subject to
the payment of such nominal value. The nominal value may also (where lawful under English law) be paid through a special sale and remittance 

	 	procedure pursuant to which the Participant shall concurrently provide irrevocable instructions, in a form satisfactory to the Company, (A) to a Company-designated brokerage firm to effect the immediate sale of the
acquired Shares and remit to the Company, out of the sale proceeds available on the settlement date, sufficient funds to cover the aggregate nominal value payable for the acquired Shares plus all applicable U.S. Federal, state, local, UK and foreign
income and employment taxes required to be withheld by the Company by reason of such exercise and (B) to the Company to deliver the certificates for the acquired Shares directly to such brokerage firm in order to complete the sale

  

	H.	Alternative Settlement on Vesting. Where Restricted Stock Units have Vested and Shares have not yet been issued to the Participant in accordance with Section G of this Article Three, the Plan Administrator
may in substitution for the Participant’s right to acquire Shares (but in full and final satisfaction of his said right), pay the Participant a sum equal to the cash equivalent of that number of shares. 

 

	 	1.	The cash equivalent of any Shares is the amount by which the Fair Market Value of the Shares which the Participant was entitled to receive on the date on which the Restricted Stock Units Vested (calculated by reference
to the closing price on the immediately preceding date on which such quotation exists) exceeds the total nominal value of the Shares. 

  

	 	2.	As soon as reasonably practicable after a determination has been made under this Section H that a Participant will be paid a sum in substitution for his right to acquire any number of Shares, the Company shall pay to
him or procure the payment to him of that sum in cash in such currency and by such method as the Plan Administrator will in its absolute discretion determine. 

  

	 	3.	There shall be deducted from any cash payments made pursuant to this Section H any tax or social security liability as may be required by law or which the Plan Administrator may consider to be necessary or desirable.

  

	 	4.	If the Plan Administrator so decides, the whole or part of any sum payable pursuant to this Section H shall instead be settled by the issue or transfer of Shares with a Fair Market Value equal to the Fair Market Value
by reference to which the cash equivalent is calculated. The Company shall procure the transfer to the Participant of the Shares for no payment or allot to him the Shares for a payment equal to the nominal value of the Shares and the Company shall
make a payment pursuant to this Section H of sufficient cash to fund the subscription price payable. 

  

	 	III.	CHANGE IN CONTROL 

  

	C.	The Plan Administrator shall have the discretion, exercisable either at the time the Restricted Stock Unit is granted or at any time while the Restricted Stock Unit remains outstanding, to provide for the automatic
acceleration of Vesting (in whole or in part) of one or more outstanding Restricted Stock Units upon the occurrence of a change in Control of the Company, whether or not those Restricted Stock Units are to be exchanged in connection with such change
in Control. 

  

	D.	The grant of Restricted Stock Units under the Plan shall in no way affect the right of the Company to adjust, reclassify, reorganize or otherwise change its capital or business structure or to merge, consolidate,
dissolve, liquidate or sell or transfer all or any part of its business or assets. 

 ARTICLE FOUR 

MISCELLANEOUS 
  

	I.	FINANCING 

 The Plan Administrator may (where lawful under English law) permit any Participant to pay the
option exercise price for Shares issued to such person under the Plan by delivering a full- recourse, interest- bearing promissory note payable in one or more instalments and secured by the acquired Shares. In no event shall the maximum credit
available to the Participant exceed the sum of (i) the aggregate option exercise price payable for the acquired Shares plus (ii) any U.S. Federal, state, local and foreign income and employment tax liability incurred by the Participant in
connection with the option exercise. 
  

	II.	EFFECTIVE DATE AND TERM OF PLAN 

  

	A.	The Plan shall become effective when adopted by the Board. The Plan Administrator may grant Awards and issue Shares under the Plan at any time after the effective date of the Plan and before the date fixed herein for
termination of the Plan. 

  

	B.	The Plan shall terminate upon the earliest of (i) the expiration of the ten (10)-year period measured from the date the Plan is adopted by the Board, (ii) the date on which all Shares available for issuance
under the Plan shall have been issued or (iii) the termination of all outstanding Awards in connection with a change in Control of the Company. All Awards outstanding at that time under the Plan shall continue to have full force and effect in
accordance with the provisions of the documents evidencing such Awards. 

  

	C.	The Plan shall become effective upon its adoption by the Board, in accordance with applicable law. Section II of Article Two of the Plan shall be approved by the Shareholders of the Company within twelve
(12) months before or after the date that it is adopted by the Board. Any Award granted under Section II of Article Two of the Plan shall be rescinded if Shareholder approval is not obtained within twelve (12) months before or after the
Plan is adopted. 

  

	III.	AMENDMENT OF THE PLAN 

 The Board shall have complete and exclusive power and authority to amend or
modify the Plan in any or all respects. However, no such amendment or modification shall adversely affect the rights and obligations with respect to Awards at the time outstanding under the Plan unless the Participant consents to such amendment or
modification. In addition, certain amendments may require shareholder approval pursuant to applicable laws and regulations. 
  

	IV.	USE OF PROCEEDS 

 Any cash proceeds received by the Company from the sale of Shares under the Plan shall
be used for general corporate purposes. 

	V.	WITHHOLDING 

 The Company’s obligation to deliver Shares upon the exercise of any options or Vesting
of Restricted Stock Units under the Plan shall be subject to the satisfaction of all applicable U.S. Federal, state, local, UK and foreign income and employment tax withholding requirements, as well as the Company’s obligation in relation to
the amount of any primary or secondary social security taxes and/or contributions to the extent lawful and required by the terms of the relevant award agreement. 
  

	VI.	REGULATORY APPROVALS 

 The implementation of the Plan, the granting of any Awards under the Plan and the
issuance of any Shares upon the exercise of any option or Vesting of Restricted Stock Units shall be subject to the Company’s procurement of all approvals and permits required by regulatory authorities having jurisdiction over the Plan, the
Awards granted under it and the Shares issued pursuant to it. The Company shall have no liability for failure to issue any Shares under the Plan if it cannot do so in compliance with all applicable laws. 

 

	VII.	NO EMPLOYMENT OR SERVICE RIGHTS 

 Nothing in the Plan shall confer upon the Participant any right to
continue in Service for any period of specific duration or interfere with or otherwise restrict in any way the rights of the Company (or any Parent or Subsidiary employing or retaining such person) or of the Participant, which rights are hereby
expressly reserved by each, to terminate such person’s Service at any time for any reason, with or without cause. 
  

	VIII. LIMITATIONS	ON LIABILITY 

 Notwithstanding any other provisions of the Plan, neither the Company (or any Parent or
Subsidiary) nor any individual acting as a director, officer, other employee or agent of the Company (or any Parent or Subsidiary) will be liable to any Participant, former Participant, spouse, beneficiary, or any other person for any claim, loss,
liability, or expense incurred in connection with the Plan or any Award, nor will such individual be personally liable with respect to the Plan because of any contract or other instrument he or she executes in his or her capacity as a Plan
Administrator, director, officer, other employee or agent of the Company (or any Parent or Subsidiary). The Company (or any Parent or Subsidiary) will indemnify and hold harmless each director, officer, other employee and agent of the Company (or
any Parent or Subsidiary) to whom any duty or power relating to the administration or interpretation of the Plan has been or will be granted or delegated, against any cost or expense (including reasonable attorneys’ fees) or liability
(including any sum paid in settlement of a claim with the Plan Administrator’s approval) arising out of any act or omission to act concerning this Plan unless arising out of such person’s own fraud or bad faith. 

 

	IX.	FINANCIAL REPORTS 

 The Company shall deliver a balance sheet and an income statement at least annually
to each individual holding an outstanding option under the Plan, unless such individual is a key Employee whose duties in connection with the Company (or any Parent or Subsidiary) assure such individual access to equivalent information. 

 

	X.	RESTRICTIONS 

 The Plan Administrator may impose restrictions on the sale of Shares following the
exercise of an Option or Vesting of a Restricted Stock Unit. Such restrictions shall be specified in the documentation evidencing the option. 

	XI.	DATA PRIVACY 

 As a condition of receipt of any Award, each Participant explicitly and
unambiguously consents to the collection, use and transfer, in electronic or other form, of personal data as described in this paragraph by and among, as applicable, the Company (or any Parent or Subsidiary) for the exclusive purpose of
implementing, administering and managing the Participant’s participation in the Plan. The Company (and any Parent or Subsidiary) may hold certain personal information about a Participant, including but not limited to, the Participant’s
name, home address and telephone number, date of birth, social security or insurance number or other identification number, salary, nationality, job title(s), any shares held in the Company, details of all Awards, in each case, for the purpose of
implementing, managing and administering the Plan and Awards and for all other purposes of such Participant’s employment or other service to the Company (or any Parent or Subsidiary) (the “Data”). The Company and any
Parent or Subsidiary may transfer the Data amongst themselves as necessary for the purpose of implementation, administration and management of a Participant’s participation in the Plan, and the Company and any Parent or Subsidiary may each
further transfer the Data to any third parties assisting the Company in the implementation, administration and management of the Plan. These recipients may be located in the Participant’s country, or elsewhere, and the Participant’s
country may have different data privacy laws and protections than the recipients’ country. Through acceptance of an Award, each Participant authorizes such recipients to receive, possess, use, retain and transfer the Data, in electronic or
other form, for the purposes of implementing, administering and managing the Participant’s participation in the Plan, including any requisite transfer of such Data as may be required to a broker or other third party with whom the Company or the
Participant may elect to deposit any Shares. The Data related to a Participant will be held only as long as is necessary to implement, administer, and manage the Participant’s participation in the Plan. A Participant may, at any time, view the
Data held by the Company with respect to such Participant, request additional information about the storage and processing of the Data with respect to such Participant, recommend any necessary corrections to the Data with respect to the Participant
or refuse or withdraw the consents herein in writing, in any case without cost, by contacting his or her local human resources representative. The Company may cancel Participant’s ability to participate in the Plan and, in the Plan
Administrator’s discretion, the Participant may forfeit any outstanding Awards if the Participant refuses or withdraws his or her consents as described herein. For more information on the consequences of refusal to consent or withdrawal of
consent, Participants may contact their local human resources representative. 
 APPENDIX 

The following definitions shall be in effect under the Plan: 

“Acquiring Company” shall mean the company which obtains Control of the Company pursuant to Section III of Article Two. 

“Award” shall mean an award of either a Non-Statutory Option, an Incentive Option or Restricted Stock Units under the terms of the Plan. 

“Board” shall mean the Company’s Board of Directors. 

“Code” shall mean the U.S. Internal Revenue Code of 1986, as amended. 

“Committee” shall mean a duly authorized committee appointed by the Board to exercise one or more administrative functions under the Plan.

 “Companies Act 2006” shall mean the Companies Act 2006 of England and Wales. 

 “Company” shall mean RhythmOne plc, a company organized under the laws of England and
Wales, and any successor company to all or substantially all of the assets or voting shares of RhythmOne plc which shall by appropriate action adopt the Plan. 

“Consultant” shall mean any person, including an advisor, who is engaged by the Company (or Subsidiary or Parent) to render consulting
or advisory services and is compensated for such services. 
 “Control” shall have the meaning assigned to such term by
Section 995 ITA. “Director” shall mean a member of the Board. 
 “Disability” shall mean, for any
non-U.S. taxpayer, the inability of the Participant to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment and shall be determined by the Plan Administrator on the basis of such medical
evidence as the Plan Administrator deems warranted under the circumstances. For 
 U.S. taxpayers, “Disability” shall mean a disability
under Section 22(e)(3) of the Code. 
 “Employee” shall mean an individual who is in the employ of the Company (or any Parent
or Subsidiary), subject to the control and direction of the employer entity as to both the work to be performed and the manner and method of performance. 

“Employee Component” means, collectively, those provisions of the Plan under which Awards may be granted to Employees that are
intended to satisfy the requirements of an “employee share scheme” within the meaning of section 1166 of the Companies Act 2006. 

“Exercise Date” shall mean the date on which the Company shall have received written notice of the option exercise. 

“Fair Market Value” per Share on any relevant date shall be determined in accordance with the following provisions: 

 

	 	(i)	If the Shares are at the time traded on the London Stock Exchange AIM Market, then the Fair Market Value shall be the closing selling price per Share (or its nearest equivalent on London Stock Exchange AIM Market) on
the date in question, as such price is reported by such market. If there is no closing selling price (or its nearest equivalent on London Stock Exchange AIM Market) for the Shares on the date in question, then the Fair Market Value shall be such
price on the last preceding date for which such quotation exists. 

  

	 	(ii)	In the event the Shares are traded on both the London Stock Exchange AIM Market and any other stock exchange or recognized market, then the Fair Market Value shall be the closing selling price per Share (or its nearest
equivalent) on the date in question (or the immediately preceding date for which such quotation exists) on the market determined by the Plan Administrator to be the principal market for the Shares. 

 

	 	(iii)	If the Shares are not at the time traded on the London Stock Exchange AIM Market or any other stock exchange or recognized market, then the Fair Market Value shall be determined by the Administrator in good faith
without regard to any restriction other than a restriction which, by its terms, will never lapse, and in a manner consistent with the requirements of Section 409A of the Code. 

 “Incentive Option” shall mean an option which satisfies the requirements of Code Section
422. 
 “ITA” means the Income Tax Act 2007. 

“Misconduct” shall mean the commission of any act of fraud, embezzlement or dishonesty by the Participant, any unauthorized use or
disclosure by such person of confidential information or trade secrets of the Company (or any Parent or Subsidiary), or any other intentional misconduct by such person adversely affecting the business or affairs of the Company (or any Parent or
Subsidiary) in a material manner. The foregoing definition shall not be deemed to be inclusive of all the acts or omissions which the Company (or any Parent or Subsidiary) may consider as grounds for the dismissal or discharge of any Participant or
other person in the Service of the Company (or any Parent or Subsidiary). 
 “1934 Act” shall mean the Securities Exchange
Act of 1934, as amended. 
 “Non-Statutory Option” shall mean an option not intended to satisfy the requirements of Code
Section 422 and for the avoidance of doubt, shall include any option granted to a non- U.S. resident Participant. 
 “Non-Employee
Component” means, collectively, those provisions of the Plan under which Awards may be granted to Service providers that do not satisfy requirements of an “employee share scheme” within the meaning of section 1166 of the Companies
Act 2006. 
 “Parent” shall mean any company (other than the Company) in an unbroken chain of companies ending with the
Company, provided each company in the unbroken chain (other than the Company) owns, at the time of the determination, shares possessing fifty percent (50%) or more of the total combined voting power of all classes of shares in one of the other
companies in such chain. With respect to Incentive Options, “Parent” means a subsidiary under Section 424(e) of the Code. 

“Participant” shall mean any person to whom an Award is granted under the Plan. 

“Plan” shall mean the Company’s 2017 International Equity Incentive Plan, as set forth in this document. 

“Plan Administrator” shall mean either the Board or the Committee acting in its capacity as administrator of the Plan. 

“Restricted Stock Unit” shall mean a conditional entitlement to Shares granted pursuant to the terms and conditions of Article Three
of the Plan. 
 “Service” shall mean the provision of services to the Company (or any Parent or Subsidiary) by a person in
the capacity of an Employee, a non-employee member of the board of directors or a Consultant or independent advisor, except to the extent otherwise specifically provided in the documents evidencing the Award. 

“Share” shall mean a fully paid ordinary share in the capital of the Company. 

“Subsidiary” shall mean any company (other than the Company) in an unbroken chain of companies beginning with the Company, provided
each company (other than the last company) in the unbroken chain owns, at the time of the determination, shares possessing fifty percent (50%) or more of the total combined voting power of all classes of shares in one of the other companies in
such chain. With respect to Incentive Options, “Subsidiary” means a subsidiary under Section 424(f) of the Code. 

 “10% Shareholder” shall mean the owner of shares (as determined under Code
Section 424(d)) possessing more than ten percent (10%) of the total combined voting power of all classes of shares of the Company (or any Parent or Subsidiary). 

“Value” shall be determined by the Plan Administrator after taking into account such factors as the Plan Administrator shall deem
appropriate. 
 “Vesting” shall mean in respect of (i) a Restricted Stock Unit, the time when the beneficial and legal
ownership of shares transfers to a Participant and (ii) an option, the time when the option is capable of exercise subject to any other provisions of the Plan or Award and “Vested” shall be construed accordingly.EX-10.2

 Exhibit 10.2 

RHYTHMONE PLC 
 2017
INTERNATIONAL EQUITY PLAN – EMPLOYEE COMPONENT 
 RESTRICTED STOCK UNIT AGREEMENT 

RECITALS 
  

	A.	The Board has adopted the Plan for the purpose of retaining the services of selected eligible persons in the employ or service of the Company (or any Parent or Subsidiary). 

 

	C.	Participant is to render valuable services to the Company (or a Parent or Subsidiary), and the Company wishes to grant to the Participant a restricted stock unit under the terms of the Employee Component of the Plan.

  

	B.	All capitalized terms in this Agreement shall have the meaning assigned to them in the attached Appendix. 

NOW, THEREFORE, it is hereby agreed as follows: 
  

	1.	GRANT OF RESTRICTED STOCK UNIT 

 The Company hereby grants to Participant, as of the
Grant Date, a restricted stock unit to acquire up to the number of Shares specified in the Grant Summary under the terms of the Employee Component of the Plan. The restricted stock unit shall vest from time to time during the restricted stock unit
term specified in Paragraph 2. Participant agrees to be bound by the terms of this Agreement by accepting the grant on the Computershare Access site. The restricted stock unit shall be deemed to have been accepted and Participant will be deemed to
be bound by the terms of this Agreement if the grant is not accepted by the Participant within 90 days and has not otherwise been rejected by Participant. 
  

	2.	RESTRICTED STOCK UNIT TERM 

 This restricted stock unit shall have a term of ten
(10) years measured from the Grant Date and shall accordingly expire at the close of business on the Expiration Date. 
  

	3.	LIMITED TRANSFERABILITY 

 During Participant’s lifetime, this restricted stock unit
shall not be assignable or transferable other than by will or by the laws of descent and distribution following Participant’s death. 
  

	4.	VEST 

 This restricted stock shall vest in one or more installments as specified in the
Grant Summary. In no event shall the restricted stock unit vest for any additional Shares after Participant’s cessation of Service. 

	5.	CESSATION OF SERVICE 

 The restricted stock unit term specified in Paragraph 2 shall
terminate (and this restricted stock unit shall cease to be outstanding) prior to the Expiration Date should the Participant cease to remain in Service for any. 
  

	6.	CHANGE IN CONTROL 

  

	6.1	If any company (the “Acquiring Company”), 

  

	 	6.1.1	obtains Control of the Company as a result of making: 

  

	 	6.1.1.1	a general offer to acquire the whole of the issued Shares which is made on the condition such that if it is satisfied the Acquiring Company will have Control of the Company; or 

 

	 	6.1.1.2	a general offer to acquire all the shares of the Company which are of the same class as the Shares which may be acquired on the vesting of the restricted stock unit; 

in either case ignoring any Shares which are already owned by it or a member of the same group of companies; or 

 

	 	6.1.2	obtains Control of the Company in pursuance of a compromise or arrangement sanctioned by the court under Section 899 of the Companies Act of 2006 

 

	 	6.1.3	becomes bound or entitled to acquire Shares under Sections 979 to 982 of the Companies Act of 2006; or 

  

	 	6.1.4	becomes the holding company of the Company within the meaning of Section 1159 of the Companies Act of 2006; 

then, at any time within the period specified by the board of directors of the Company, Participant may release this restricted stock unit, to
the extent outstanding at that time (the “Old Restricted Stock Unit”), in consideration of the grant to him or her of a restricted Stock Unit (the “New Restricted Stock Unit”) which is equivalent to the Old
Restricted Stock Unit but relates to shares in a different company (whether a company which has obtained Control of the Company or some other company), provided the Acquiring Company agrees to such release of the Old Restricted Stock Unit for the
New Restricted Stock Unit. If this restricted stock unit is not so exchanged, then this restricted stock unit shall lapse immediately following such change in Control transaction, unless otherwise continued in effect pursuant to the terms of the
change in Control transaction. 
  

	6.2	This Agreement shall not in any way affect the right of the Company to adjust, reclassify, reorganize or otherwise change its capital or business structure or to merge, consolidate, dissolve, liquidate or sell or
transfer all or any part of its business or assets. 

	7.	SECTION 409A 

 Notwithstanding anything to the contrary, no severance benefits to be
provided, if any, pursuant to this Award, when considered together with any other severance payments or separation benefits, are considered deferred compensation under U.S. Internal Revenue Code Section 409A, and the final regulations and any
guidance promulgated thereunder (“Section 409A”) (together, the “Deferred Payments”) will be paid or otherwise provided until Participant has a “separation from service” within the meaning of Section 409A.
Similarly, no severance benefits, if any, pursuant to this Award that otherwise would be exempt from Section 409A pursuant to Treasury Regulation Section 1.409A-1(b)(9) will be payable until Participant has a “separation from
service” within the meaning of Section 409A. If Participant is a “specified employee” within the meaning of Section 409A at the time of Participant’s termination (other than due to death), then the Deferred Payments
that are payable within the first six (6) months following Participant’s separation from service, will become payable on the first payroll date that occurs on or after the date six (6) months and one (1) day following the date of
Participant’s separation from service. Notwithstanding anything herein to the contrary, if Participant dies following Participant’s separation from service, but prior to the six (6) month anniversary of the separation from service,
then any severance benefits delayed in accordance with this paragraph will be payable in a lump sum as soon as administratively practicable after the date of Participant’s death. Each severance benefit is intended to constitute a separate
payment for purposes of Section 1.409A-2(b)(2) of the Treasury Regulations. Any amount that satisfies the requirements of the “short-term deferral” rule set forth in Section 1.409A-1(b)(4) of the Treasury Regulations will not
constitute Deferred Payments. Any amount paid under this letter agreement that qualifies as a payment made as a result of an involuntary separation from service pursuant to Section 1.409A-1(b)(9)(iii) of the Treasury Regulations that does not
exceed the Section 409A Limit (as defined below) will not constitute Deferred Payments. For purposes of this Award, “Section 409A Limit” will mean the lesser of two (2) times: (i) Participant’s annualized compensation
based upon the annual rate of pay paid to Participant during the Participant’s taxable year preceding Participant’s taxable year of Participant’s termination of employment as determined under Treasury Regulation
Section 1.409A-1(b)(9)(iii)(A)(1) and any Internal Revenue Service guidance issued with respect thereto; or (ii) the maximum amount that may be taken into account under a qualified plan pursuant to Section 401(a)(17) of the Internal
Revenue Code for the year in which Participant’s employment terminates. The foregoing provisions are intended to keep benefits under this Award exempt from or in compliance with the requirements of Section 409A so that none of the
severance benefits to be provided hereunder will be subject to the additional tax imposed under Section 409A, and any ambiguities herein will be interpreted to so comply. By accepting this Award, Participant agrees to work together with the
Company in good faith to consider amendments to this Award and to take such reasonable actions that are necessary, appropriate or desirable to avoid imposition of any additional tax or income recognition prior to actual payment to Participant under
Section 409A. 
  

	8.	SHAREHOLDER RIGHTS 

 The holder of this Restricted Stock Unit shall not have any
shareholder rights with respect to the Shares until the restricted stock unit has vested and the Participant becomes the holder of record of the acquired shares. 
  

	9.	VESTING 

  

	9.1	As soon as practical after the Vesting Date, the Company shall issue to or on behalf of Participant a certificate for the acquired Shares, with the appropriate legends affixed thereto subject to: 

 

	 	9.1.1	Payment by the Participant of the aggregate nominal value of the Shares in cash or check made payable to the Company where the restricted stock unit is to be satisfied by the issue of Shares. 

	 	Should the Shares be registered in the U.S. under Section 12 of the 1934 Act or on any recognized national market at the time the restricted stock unit vests, then to the extent the following program is available,
the nominal value of the Shares may also (where lawful under English law) be paid through a special sale and remittance procedure pursuant to which Participant shall (i) provide to a Company-designated brokerage firm a check or cash in the
amount of any applicable United Kingdom stamp duty or stamp duty reserve tax payable in connection with such Vesting to a Company-designated brokerage firm, and (ii) concurrently provide irrevocable instructions, in a form satisfactory to the
Company, (a) to such Company-designated brokerage firm to effect the immediate sale of the acquired shares and remit to the Company, out of the sale proceeds available on the settlement date, sufficient funds to cover the aggregate nominal
value payable for the acquired shares plus all applicable U.S. Federal, state, local and foreign income and employment taxes required to be withheld by the Company by reason of such Vesting and any other expenses such as brokerage commissions and
(b) to the Company to deliver the certificates for the acquired shares directly to such brokerage firm in order to complete the sale. 

Except to the extent the sale and remittance procedure is utilized in connection with the vesting, payment of the aggregate nominal value of
the Shares must be paid to the Company prior to the relevant Vesting Date. 
 THERE MAY BE A DELAY BETWEEN (I) THE VESTING DATE AND
THE DATE THE SHARES ARE ACTUALLY SOLD DURING WHICH TIME THE FAIR MARKET VALUE OF THE SHARES MAY INCREASE OR DECREASE. THE PARTICIPANT SHALL ASSUME THE RISK OF ANY SUCH CHANGE IN THE FAIR MARKET VALUE OF THE SHARES. 

PARTICIPANT ALSO UNDERSTANDS AND AGREES THAT THE NOMINAL VALUE OF THE SHARES SHALL BECOME PAYABLE PRIOR TO VESTING. 

 

	 	9.1.2	the Participant executing and delivering to the Company such written representations as may be requested by the Company in order for it to comply with the applicable requirements of U.S. Federal, foreign, and state
securities laws; and 

  

	 	9.1.3	the Participant making appropriate arrangements satisfactory to the Company (or Parent or Subsidiary employing or retaining Participant) for the satisfaction of all U.S. Federal, state, local and foreign income and
employment tax withholding requirements and any other expenses such as brokerage commissions or United Kingdom stamp duty or stamp duty reserve tax applicable or relating to the vesting of the restricted stock unit. 

 

	10.	NO EMPLOYMENT OR SERVICE CONTRACT 

 Nothing in the Grant Summary, this Agreement shall
confer upon Participant any right to continue in Service for any period of specific duration or interfere with or otherwise restrict in any way the rights of the Company (or any Parent or Subsidiary employing or retaining Participant) or of
Participant, which rights are hereby expressly reserved by each, to terminate Participant’s Service at any time for any reason, with or without cause. 

	11.	COMPLIANCE WITH LAWS AND REGULATIONS 

  

	11.1	The Vesting of this restricted stock unit and the issuance of the Acquired Shares upon such Vesting shall be subject to compliance by the Company and Participant with all applicable requirements of law relating thereto
and with all applicable regulations of AIM or any other stock exchange (or the EASDAQ Market, if applicable) on which the Shares may be listed for trading at the time of such vesting and issuance. 

 

	11.2	The inability of the Company to obtain approval from any regulatory body having authority deemed by the Company to be necessary to the lawful issuance and sale of any Shares pursuant to this restricted stock unit shall
relieve the Company of any liability with respect to the non-issuance or sale of the Shares as to which such approval shall not have been obtained. The Company, however, shall use its best efforts to obtain all such approvals. 

 

	12.	SUCCESSORS AND ASSIGNS 

 The provisions of this Agreement shall inure to the benefit of,
and be binding upon, the Company and its successors and assigns and Participant, Participant’s assigns and the legal representatives, heirs and legatees of Participant’s estate. 

 

	13.	NOTICES 

 Any notice required to be given or delivered to the Company under the terms of
this Agreement shall be in writing and addressed to the Company at its principal corporate offices in the United Kingdom. Any notice required to be given or delivered to Participant shall be in writing and addressed to Participant at the address
last provided by Participant to the Company. All notices shall be deemed effective upon personal delivery or upon deposit in the U.S. or Royal mail, postage prepaid and properly addressed to the party to be notified, or on successful transmission of
notice given on the Computershare Access site. 
  

	14.	GOVERNING LAW 

 The interpretation, performance and enforcement of this Agreement shall
be governed by the laws of the State of California without resort to that State’s conflict-of-laws rules. 
  

	15.	AUTHORIZATION TO RELEASE NECESSARY PERSONAL INFORMATION 

  

	15.1	 Participant hereby authorizes and directs Participant’s employer to collect, use and transfer in electronic
or other form, any personal information (the “Data”) regarding Participant’s employment, the nature and amount of Participant’s compensation (including, but not limited to, Participant’s name, home address, telephone
number, date of birth, social security number (or any other social or national identification number), salary, nationality, job title, number of Shares held and the details of all restricted stock units or any other entitlement to Shares awarded,
cancelled, exercised, vested, unvested or outstanding) for the purpose of implementing, administering and managing the Participant’s award under this Agreement. Participant understands that the Data may be transferred to the Company or any of
its Subsidiaries, or to any third parties assisting in the implementation, administration and management of the award made under this Agreement, including any requisite transfer to a broker or other third party assisting with the vesting of
restricted stock units under this Agreement or with whom Shares acquired upon the vesting of this restricted stock unit or cash from the sale of such shares may be 

	 	
deposited. Participant acknowledges that recipients of the Data may be located in different countries, and those countries may have data privacy laws and protections different from those in the
country of Participant’s residence. Furthermore, Participant acknowledges and understands that the transfer of the Data to the Company or any of its Subsidiaries, or to any third parties is necessary for Participant’s award.

  

	15.2	Participant may at any time withdraw the consents herein, by contacting Participant’s local human resources representative in writing. Participant further acknowledges that withdrawal of consent may affect
Participant’s ability to realize benefits from the restricted stock unit. 

 APPENDIX 

The following definitions shall be in effect under the Agreement. All defined terms in the Plan shall apply to this Agreement unless varied herein: 

 

	1.	AIM shall mean the Alternative Investment Market of London Stock Exchange plc. 

  

	2.	Acquiring Company shall have the meaning assigned to such term in Paragraph 6.1. 

  

	3.	Agreement shall mean this Restricted Stock Unit Agreement. 

  

	4.	Company shall mean Rhythmone plc, a company organized under the laws of the United Kingdom. 

  

	5.	Expiration Date shall mean the date on which the Restricted Stock Unit expires as specified in the Grant Summary. 

  

	6.	Grant Date shall mean the date of grant of the restricted stock unit as specified in the Grant Summary. 

  

	7.	Grant Summary shall mean the Grant Summary, pursuant to which Participant has been informed of the basic terms of the restricted stock unit evidenced hereby and which is provided on the Computershare Access
Site. 

  

	8.	Vesting Date shall mean the date on which the restricted stock unit, or part thereof shall have vested in accordance with the Grant Summary and this Agreement.

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