Document:

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                                                                   EXHIBIT 10.19

                             EMPLOYMENT AGREEMENT

     THIS EMPLOYMENT AGREEMENT, dated as of this  1st day of  February 1999, is
by and between U.S.A. Floral Products, Inc.  ("USA Floral"), a Delaware
corporation, and John T. Dickinson ("Employee").

                                   RECITALS

     USA Floral desires to continue to employ Employee and to have the benefit
of his skills and services, and Employee desires to continue employment with USA
Floral, on the terms and conditions set forth herein.

     NOW, THEREFORE, in consideration of the mutual promises, terms, covenants
and conditions set forth herein, and the performance of each, the parties
hereto, intending legally to be bound, hereby agree as follows:

                                  AGREEMENTS

     1.   Employment; Term.  USA Floral hereby employs Employee to perform the
          ----------------
duties described herein, and Employee hereby accepts employment with USA Floral,
for a term beginning on the date indicated  herein and continuing for a period
of two years (the "Term").

     2.   Position and Duties.  USA Floral hereby employs Employee as President
          -------------------
of the Wholesale Division.  As such, Employee shall have responsibilities,
duties and authority reasonably accorded to and expected of the President of a
Division.  Employee will report directly to the Chief Executive Officer and the
Board of Directors of USA Floral (the "Board").  Employee hereby accepts this
employment upon the terms and conditions herein contained and agrees to devote
all of his professional time, attention, and efforts to promote and further the
business of USA Floral.  Employee shall faithfully adhere to, execute, and
fulfill all policies established by USA Floral.

     3.   Compensation.  For all services rendered by Employee, USA Floral shall
          ------------
compensate Employee as follows:

     (a) Base Salary.  Effective on the date hereof, the base salary payable to
Employee shall be $225,000 per year, payable on a regular basis in accordance
with USA Floral's standard payroll procedures, but not less than monthly.  On at
least an annual basis, the Board will review Employee's performance and may make
increases to such base salary if, in its sole discretion, any such increase is
warranted.
     (b) Incentive Bonus.  During the Term, Employee shall be eligible to
receive an incentive bonus up to the amount, based upon the criteria, and
payable at such times as are, specified in Exhibit A attached hereto.  The
amount, manner of payment, and form of consideration, if any, shall be
determined by the Board, in its sole and absolute discretion, and such
determination shall be binding and final.  To the extent that such bonus is to
be determined in light of financial performance during a specified fiscal period
and this Agreement commences
<PAGE>

on a date after the start of such fiscal period, any bonus payable in respect of
such fiscal period's results may be prorated. In addition, if the period of
Employee's employment hereunder expires before the end of a fiscal period, and
if Employee is eligible to receive a bonus at such time (such eligibility being
subject to the restrictions set forth in Section 6 below), any bonus payable in
respect of such fiscal period's results may be prorated.

     (c)  Perquisites, Benefits, and Other Compensation.  During the Term,
Employee shall be entitled to receive all perquisites and benefits as are
customarily provided by USA Floral to its employees, subject to such changes,
additions, or deletions as USA Floral may make generally from time to time, as
well as such other perquisites or benefits as may be specified from time to time
by the Board.

     4.   Expense Reimbursement.   USA Floral shall reimburse Employee for (or,
          ---------------------
at USA Floral's option, pay) all business travel and other out-of-pocket
expenses reasonably incurred by Employee in the performance of his services
hereunder during the Term.  All reimbursable expenses shall be appropriately
documented in reasonable detail by Employee upon submission of any request for
reimbursement, and in a format and manner consistent with USA Floral's expense
reporting policy, as well as applicable federal and state tax record keeping
requirements.

     5.   Place of Performance.  Employee understands that he may be requested
          --------------------
by USA Floral to relocate from his present residence to another geographic
location in order to more efficiently carry out his duties and responsibilities
under this Agreement or as part of a promotion or a change in duties and
responsibilities.  In such event, if Employee agrees to relocate, USA Floral
will provide Employee with a relocation allowance, in an amount determined by
USA Floral, to assist Employee in covering the costs of moving himself, his
immediate family, and their personal property and effects.  The total amount and
type of costs to be covered shall be determined by USA Floral, in light of
prevailing USA Floral policy at the time.

     6.   Termination; Rights on Termination. Employee's employment may be
          ----------------------------------
terminated in any one of the followings ways, prior to the expiration of the
Term:

     (a)  Death. The death of Employee shall immediately terminate the Term, and
no Severance Compensation (as defined below) or other compensation shall be owed
to Employee's estate.

     (b)  Disability.  If, as a result of incapacity due to physical or mental
illness or injury, Employee shall have been unable to perform the essential
functions of his position, with or without reasonable accommodation, on a full-
time basis for a period of four consecutive months, or for a total of four
months in any six-month period, then 30 days after written notice to Employee
(which notice may be given before or after the end of the aforementioned
periods, but which shall not be effective earlier than the last day of the
applicable period), USA Floral may terminate Employee's employment hereunder if
Employee is unable to resume his full-time duties at the conclusion of such
notice period.  Subject to Section 6(f) below, if Employee's employment is
terminated as a result of Employee's disability, USA Floral shall continue to
pay Employee his base salary at the then-current rate for the lesser of (i)
three months from the effective date of termination, or (ii) whatever time
period is remaining under the then-current
<PAGE>

period of the Term (without regard to renewals thereof). Such payments shall be
made in accordance with USA Floral's regular payroll cycle.

     (c)  Termination by USA Floral "For Cause."  USA Floral may terminate the
Term 10 days after written notice to Employee "for cause," which shall be:  (i)
Employee's material breach of this Agreement, which breach is not cured within
10 days of receipt by employee of written notice from the Company specifying the
breach; (ii) Employee's gross negligence in the performance of his duties
hereunder, intentional nonperformance or mis-performance of such duties, or
refusal to abide by or comply with the directives of the Board, his superior
officers, or USA Floral's policies and procedures, which actions continue for a
period of at least 10 days after receipt by Employee of written notice of the
need to cure or cease; (iii) Employee's willful dishonesty, fraud, or misconduct
with respect to the business or affairs of USA Floral, and that in the judgment
of USA Floral materially and adversely affects the operations or reputation of
USA Floral; (iv) Employee's conviction of a felony or other crime involving
moral turpitude; or (v) Employee's abuse of alcohol or drugs (legal or illegal)
that, in USA Floral's judgment, materially impairs Employee's ability to perform
his duties hereunder. In the event of a termination "for cause," as enumerated
above, Employee shall have no right to any severance compensation.

     (d)  Without Cause.  At any time after the commencement of employment, USA
Floral may, without cause, terminate the Term and Employee's employment,
effective 30 days after written notice is provided to Employee.  Should
Employee be terminated by USA Floral without cause or in the event of a change
of control in ownership (which shall be defined as a situation in which a
controlling shareholder, other than a person or entity who is a shareholder as
of the date of this Agreement, obtains more than 50% of the then outstanding
shares of stock), Employee shall receive from USA Floral accelerated vesting of
options to purchase shares of Common Stock then held by him, as well as his base
salary plus benefits for 12 months. Payment of Employee's base salary shall be
in accordance with USA Floral's current payroll practices.

     (e)  Payment Through Termination.  Upon termination of Employee's
employment Employee shall be entitled to receive all compensation earned and all
benefits and reimbursements (including payments for accrued vacation and sick
leave, in each case in accordance with applicable policies of USA Floral) due
through the effective date of termination. Additional compensation subsequent
to termination, if any, will be due and payable to Employee only to the extent
and in the manner expressly provided above in this Section 6.  With respect to
incentive bonus compensation, Employee shall be entitled to receive any bonus
declared but not paid prior to termination.  In addition, in the event of a
termination by USA Floral under Section 6(b) or 6(d), Employee shall be entitled
to receive incentive bonus compensation through the end of USA Floral's fiscal
year in which termination occurs, calculated as if Employee had remained
employed by USA Floral through the end of such fiscal year, and paid in such
amounts, at such times, and in such forms as are determined pursuant to Section
3(b) above and Exhibit A attached hereto.  Except as specified in the preceding
two sentences, Employee shall not be entitled to receive any incentive bonus
compensation after the effective date of termination of his employment.  All
other rights and obligations of USA Floral, and Employee under this Agreement
shall cease as of the effective date of termination, except that Employee's
obligations
<PAGE>

under Sections 7, 8, 9 and 10 below shall survive such termination in accordance
with their terms.

     (f)  Right to Offset.  In the event of any termination of Employee's
employment under this Agreement, Employee shall have no obligation to seek other
employment; provided, that in the event that Employee secures employment or any
            --------
consulting or other similar arrangement during the period that any payment is
continuing pursuant to the provisions of this Section 6, USA Floral shall have
the right to reduce the amounts to be paid hereunder by the amount of Employee's
earnings from such other employment.

     7.   Restriction on Competition.
          --------------------------

     (a)  During the Term, and thereafter, if Employee continues to be employed
by USA Floral and/or any other entity owned by or affiliated with USA Floral on
an "at will" basis, for the duration of such period, and thereafter for a period
of two years, Employee shall not, directly or indirectly, for himself or on
behalf of or in conjunction with any other person, USA Floral, partnership,
corporation, business, group, or other entity (each, a "Person"):

          (i)   engage, as an officer, director, shareholder, owner, partner,
joint venturer, or in a managerial capacity, whether as an employee, independent
contractor, consultant, advisor, or sales representative, in any business
selling any products or services in direct competition with USA Floral including
without limitation the importing, brokerage, shipping or marketing of floral
products, or any business engaging in the consolidation of the floral industry
within the United States of America (the "Territory");

          (ii)  call upon any Person who is, at that time, within the Territory,
an employee of USA Floral for the purpose or with the intent of enticing such
employee away from or out of the employ of USA Floral;

          (iii) call upon any Person who or that is, at that time, or has been,
within one year prior to that time, a customer of USA Floral within the
Territory for the purpose of soliciting or selling products or services in
direct competition with USA Floral within the Territory; or

          (iv)  on Employee's own behalf or on behalf of any competitor, call
upon any Person that, during Employee's employment by USA Floral was either
called upon by USA Floral as a prospective acquisition candidate or was the
subject of an acquisition analysis conducted by USA Floral.

     (b)  The foregoing covenants shall not be deemed to prohibit Employee from
acquiring as an investment not more than one percent of the capital stock of a
competing business, whose stock is traded on a national securities exchange or
through the automated quotation system of a registered securities association;
(II) engaging in any activity to which USA Floral shall have provided its prior
written consent; or (iii) maintaining his position with the Meadow Flower, S.A.,
rose farm, located in Ecuador.
<PAGE>

     (c)  It is further agreed that, in the event that Employee shall cease to
be employed by USA Floral and enters into a business or pursues other activities
that, at such time, are not in competition with USA Floral, Employee shall not
be chargeable with a violation of this Section 7 if USA Floral subsequently
enters the same (or a similar) competitive business or activity. In addition, if
Employee has no actual knowledge that his actions violate the terms of this
Section 7, Employee shall not be deemed to have breached the restrictive
covenants contained herein if, promptly after being notified by USA Floral of
such breach, Employee ceases the prohibited actions.

     (d)  For purposes of this Section 7, references to "USA Floral" shall mean
U.S.A. Floral Products, Inc., together with its subsidiaries and affiliates.

     (e)  The covenants in this Section 7 are severable and separate, and the
unenforceability of any specific covenant shall not affect the provisions of any
other covenant.  If any provision of this Section 7 relating to the time period
or geographic area of the restrictive covenants shall be declared by a court of
competent jurisdiction to exceed the maximum time period or geographic area, as
applicable, that such court deems reasonable and enforceable, said time period
or geographic area shall be deemed to be, and thereafter shall become, the
maximum time period or largest geographic area that such court deems reasonable
and enforceable and this Agreement shall automatically be considered to have
been amended and revised to reflect such determination.

     (f)  All of the covenants in this Section 7 shall be construed as an
agreement independent of any other provision in this Agreement, and the
existence of any claim or cause of action of Employee against USA Floral,
whether predicated on this Agreement or otherwise, shall not constitute a
defense to the enforcement by USA Floral of such covenants; provided, that upon
                                                            --------
the failure of USA Floral to make any payments required under this Agreement,
Employee may, upon 30 days' prior written notice to USA Floral, waive his right
to receive any additional compensation pursuant to this Agreement and engage in
any activity prohibited by the covenants of this Section 7.  It is specifically
agreed that the period of two years stated at the beginning of this Section 7,
during which the agreements and covenants of Employee made in this Section 7
shall be effective, shall be computed by excluding from such computation any
time during which Employee is in violation of any provision of this Section 7.

     (g)  If the time period specified by this Section 7 shall be reduced by law
or court decision, then, notwithstanding the provisions of Section 6 above,
Employee shall be entitled to receive from USA Floral his base salary at the
rate then in effect solely for the longer of (i) the time period during which
the provisions of this Section 7 shall be enforceable under the provisions of
such applicable law, or (ii) the time period during which Employee is not
engaging in any competitive activity, but in no event longer than the applicable
period provided in Section 6 above.

     (h)  Employee has carefully read and considered the provisions of this
Section 7 and, having done so, agrees that the restrictive covenants in this
Section 7 impose a fair and reasonable restraint on Employee and are reasonably
required to protect the interests of USA Floral, and their respective officers,
directors, employees, and stockholders.  It is further agreed
<PAGE>

that USA Floral and Employee intend that such covenants be construed and
enforced in accordance with the changing activities, business, and locations of
USA Floral throughout the term of these covenants.

     8.   Confidential Information.  Employee hereby agrees to hold in strict
          ------------------------
confidence and not to disclose to any third party any of the valuable,
confidential, and proprietary business, financial, technical, economic, sales,
and/or other types of proprietary business information relating to USA Floral
(including all trade secrets), in whatever form, whether oral, written, or
electronic (collectively, the "Confidential Information"), to which Employee
has, or is given (or has had or been given), access as a result of his
employment by USA Floral.  It is agreed that the Confidential Information is
confidential and proprietary to USA Floral because such Confidential Information
encompasses technical know-how, trade secrets, or technical, financial,
organizational, sales, or other valuable aspects of USA Floral's business and
trade, including, without limitation, technologies, products, processes, plans,
clients, personnel, operations, and business activities.  This restriction shall
not apply to any Confidential Information that (a) becomes known generally to
the public through no fault of Employee; (b) is required by applicable law,
legal process, or any order or mandate of a court or other governmental
authority to be disclosed; or (c) is reasonably believed by Employee, based upon
the advice of legal counsel, to be required to be disclosed in defense of a
lawsuit or other legal or administrative action brought against Employee;

provided, that in the case of clauses (b) or (c), Employee shall give USA Floral
--------
reasonable advance written notice of the Confidential Information intended to be
disclosed and the reasons and circumstances surrounding such disclosure, in
order to permit USA Floral to seek a protective order or other appropriate
request for confidential treatment of the applicable Confidential Information.

     9.   Inventions.  Employee shall disclose promptly to USA Floral any and
          ----------
all significant conceptions and ideas for inventions, improvements, and valuable
discoveries, whether patentable or not, that are conceived or made by Employee,
solely or jointly with another, during the period of employment or within one
year thereafter, and that are directly related to the business or activities of
USA Floral  and that Employee conceives as a result of his employment by USA
Floral, regardless of whether or not such ideas, inventions, or improvements
qualify as "works for hire."  Employee hereby assigns and agrees to assign all
his interests therein to USA Floral or its nominee.  Whenever requested to do so
by USA Floral, Employee shall execute any and all applications, assignments, or
other instruments that USA Floral shall deem necessary to apply for and obtain
Letters Patent of the United States or any foreign country or to otherwise
protect USA Floral's interest therein.

     10.  Return of USA Floral Property.  Promptly upon termination of
          -----------------------------
Employee's employment by USA Floral for any reason or no reason, Employee or
Employee's personal representative shall return to USA Floral (a) all
Confidential Information; (b) all other records, designs, patents, business
plans, financial statements, manuals, memoranda, lists, correspondence, reports,
records, charts, advertising materials, and other data or property delivered to
or compiled by Employee by or on behalf of USA Floral, or their respective
representatives, vendors, or customers that pertain to the business of USA
Floral, whether in paper, electronic, or other form; and (c) all keys, credit
cards, vehicles, and other property of USA Floral.  Employee shall not retain or
cause to be retained any copies of the foregoing.
<PAGE>

Employee hereby agrees that all of the foregoing shall be and remain the
property of USA Floral, as the case may be, and be subject at all times to their
discretion and control.

     11.  No Prior Agreements.  Employee hereby represents and warrants to USA
          -------------------
Floral that the execution of this Agreement by Employee, his employment by USA
Floral, and the performance of his duties hereunder will not violate or be a
breach of any agreement with a former employer, client, or any other Person.
Further, Employee agrees to indemnify and hold harmless USA Floral and its
officers, directors, and representatives for any claim, including, but not
limited to, reasonable attorneys' fees and expenses of investigation, of any
such third party that such third party may now have or may hereafter come to
have against USA Floral or such other persons, based upon or arising out of any
non-competition agreement, invention, secrecy, or other agreement between
Employee and such third party that was in existence as of the date of this
Agreement.  To the extent that Employee had any oral or written employment
agreement or understanding with USA Floral, this Agreement shall automatically
supersede such agreement or understanding, and upon execution of this Agreement
by Employee and USA Floral, such prior agreement or understanding automatically
shall be deemed to have been terminated and shall be null and void.

     12.  Assignment; Binding Effect.  Employee understands that he has been
          --------------------------
selected for employment by USA Floral on the basis of his personal
qualifications, experience, and skills.  Employee agrees, therefore, that he
cannot assign all or any portion of his performance under this Agreement.  This
Agreement may not be assigned or transferred by USA Floral without the prior
written consent of Employee.  Subject to the preceding two sentences, this
Agreement shall be binding upon, inure to the benefit of, and be enforceable by
the parties hereto and their respective heirs, legal representatives,
successors, and assigns. Notwithstanding the foregoing, if Employee accepts
employment with a subsidiary or affiliate of USA Floral other than USA Floral,
unless Employee and his new employer agree otherwise in writing, this Agreement
shall automatically be deemed to have been assigned to such new employer (which
shall thereafter be an additional or substitute beneficiary of the covenants
contained herein, as appropriate), with the consent of Employee, such assignment
shall be considered a condition of employment by such new employer, and
references to the "USA Floral" in this Agreement shall be deemed to refer to
such new employer.  If USA Floral is merged with or into another subsidiary or
affiliate of USA Floral, such action shall not be considered to cause an
assignment of this Agreement, and the surviving or successor entity shall become
the beneficiary of this Agreement and all references to the "USA Floral" shall
be deemed to refer to such surviving or successor entity.

     13.  Complete Agreement; Waiver; Amendment.  This Agreement is not a
          -------------------------------------
promise of future employment.  Employee has no oral representations,
understandings, or agreements with USA Floral or any of its officers, directors,
or representatives covering the same subject matter as this Agreement.  This
Agreement is the final, complete, and exclusive statement and expression of the
agreement between USA Floral and Employee with respect to the subject matter
hereof, and cannot be varied, contradicted, or supplemented by evidence of any
prior or contemporaneous oral or written agreements.  This written Agreement may
not be later modified except by a further writing signed by a duly authorized
officer of USA Floral and Employee, and no term of this Agreement may be waived
except by a writing signed by the party waiving the benefit of such term.
<PAGE>

     14.  Notice.  Whenever any notice is required hereunder, it shall be given
          ------
in writing addressed as follows:

          To USA Floral:

                              U.S.A. Floral Products, Inc.
                              1025 Thomas Jefferson Street, N.W.
                              Suite 300 East
                              Washington, DC 20007
                              Attention: Robert J. Poirier

To Employee:             John T. Dickinson
                         18 Wheeler Road
                         Lincoln, MA 01773

Notice shall be deemed given and effective three days after the deposit in the
U.S. mail of a writing addressed as above and sent first class mail, certified,
return receipt requested, or, if sent by express delivery, hand delivery, or
facsimile, when actually received.  Either party may change the address for
notice by notifying the other party of such change in accordance with this
Section 14.

     15.  Severability; Headings.  If any portion of this Agreement is held
          ----------------------
invalid or inoperative, the other portions of this Agreement shall be deemed
valid and operative and, so far as is reasonable and possible, effect shall be
given to the intent manifested by the portion held invalid or inoperative.  This
severability provision shall be in addition to, and not in place of, the
provisions of Section 7(e) above.  The paragraph headings herein are for
reference purposes only and are not intended in any way to describe, interpret,
define or limit the extent or intent of the Agreement or of any part hereof.

     16.  Equitable Remedy.  Because of the difficulty of measuring economic
          ----------------
losses to USA Floral as a result of a breach of the restrictive covenants set
forth in Sections 7, 8, 9 and 10, and because of the immediate and irreparable
damage that would be caused to USA Floral for which monetary damages would not
be a sufficient remedy, it is hereby agreed that in addition to all other
remedies that may be available to USA Floral at law or in equity, USA Floral
shall be entitled to specific performance and any injunctive or other equitable
relief as a remedy for any breach or threatened breach of the aforementioned
restrictive covenants.

     17.  Arbitration.  Any unresolved dispute or controversy arising under or
          -----------
in connection with this Agreement shall be settled exclusively by arbitration
conducted in accordance with the rules of the American Arbitration Association
then in effect.  The arbitrators shall not have the authority to add to, detract
from, or modify any provision hereof nor to award punitive damages to any
injured party.  A decision by a majority of the arbitration panel shall be
<PAGE>

final and binding. Judgement may be entered on the arbitrators' award in any
court having jurisdiction. The direct expense of any arbitration proceeding
shall be borne by USA Floral. Each party shall bear its own counsel fees. The
arbitration proceeding shall be held in the city where the principal office of
USA Floral is located. Notwithstanding the foregoing, USA Floral shall be
entitled to seek injunctive or other eguitable relief, as contemplated by
Section 16 above, from any court of competent jurisdiction, without the need to
resort to arbitration.

     18.  Governing Law. This agreement shall in all respects be construed
          -------------
according to the laws of the State of Delaware, without regard to its conflict
of laws principals.

     IN WITNESS WHEREOF, the parties hereto have cause this Agreement to be duly
executed as of the date written above.

                                       USA FLORAL PRODUCTS,INC.

                                       By: /s/ Robert J. Poirier
                                          Name:
                                          Title:

EMPLOYEE:

/S/  John T. Dickinson
   ----------------------
<PAGE>

                                   EXHIBIT A
                                   ---------

Effective February 1, 1999, under USAFP's Incentive Bonus Plan, Employee will be
eligible to earn up to 75% of Employee's base salary in bonus compensation,
payable out of a bonus pool determined by the Board of Directors of USAFP or a
compensation committee thereof, in their sole discretion,  and payable in the
form of cash, stock options, or other non-cash awards, in such proportions, and
in such forms, as are determined in the sole discretion by the Board of
Directors of USAFP or a compensation committee thereof. Employee's prior
employment contract shall govern for year 1999.<PAGE>

                                                                   EXHIBIT 10.20
                                                                  EXECUTION COPY

                              EMPLOYMENT AGREEMENT
                              --------------------

     THIS EMPLOYMENT AGREEMENT (this "Agreement") is made and entered into,
effective for all purposes and in all respects as of the 24th day of November,
1999, by and between U.S.A. FLORAL PRODUCTS, INC., a Delaware corporation (the
"Company"), and MICHAEL W. BROOMFIELD ("Employee").

                                R E C I T A L S

     The Company desires to obtain and have the benefit of the skills and
services of Employee, and Employee desires to make his skills and services
available to the Company, on the terms and conditions set forth herein.

     NOW, THEREFORE, in consideration of the foregoing, of the mutual promises
herein contained and of other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereto, intending
legally to be bound, hereby agree as follows:

     1.   Employment and Duties.
          ---------------------

          (a) The Company hereby employs Employee as Chief Executive Officer of
the Company, effective as of January 3, 2000 or such later date to which the
Company and the Employee mutually agree ("Employment Commencement Date"). As
such, Employee shall have responsibilities, duties and authority reasonably
accorded to and expected of a chief executive officer and will report directly
to the Board of Directors of the Company (the "`Board") or such committee as may
be designated by the Board. Employee hereby accepts this employment upon the
terms and conditions herein contained and agrees to devote his time, attention
and efforts to promote and further the business of the Company.

          (b) The Company shall use its reasonable efforts to cause Employee to
be elected to the Board throughout the Employment Period (as defined below) and
shall include him in the management slate for election as a director at every
stockholders' meeting at which his term as a director would otherwise expire. If
requested by the Board, Employee shall serve as a member of the board of
directors of any one or more subsidiaries (as defined below).

          (c) Employee shall faithfully adhere to, execute and fulfill all
policies reasonably established by the Company.

          (d) Employee shall not, during the Employment Period, be engaged in
any other business activity pursued for gain, profit or other pecuniary
advantage if such activity materially interferes with Employee's duties and
responsibilities hereunder, provided that, with
<PAGE>

the approval of the Board (which approval shall not unreasonably be withheld),
from time to time, Employee may serve, or continue to serve, on the board of
directors of, and hold any other offices or positions, in for-profit companies
or organizations, which in the Board's judgment, will not present any conflict
of interest with the Company or its Subsidiaries, or materially interfere with
Employee's duties and responsibilities pursuant to this Agreement. The Company
consents to Employee's continuing to serve on those boards of directors for
which Employee is currently serving as disclosed in writing to the Company on
the date hereof. However, the foregoing limitations shall not be construed as
prohibiting Employee from serving on the boards of civic, non-profit or
charitable organizations or from making and managing personal investments in
such form or manner as will neither require his services in the operation or
affairs of the companies or enterprises in which such investments are made,
materially interfere with his responsibilities and duties hereunder, nor violate
the terms of paragraph 5 hereof.

     2.   Cash Compensation. For all services rendered by Employee hereunder,
          -----------------
the Company shall compensate Employee as follows (reduced by any applicable
required tax withholdings):

          (a) Base Salary. Effective as of the date hereof, the base salary
              -----------
payable to Employee during the Employment Period shall be at the per annum rate
                                                                 --- -----
of Four Hundred Twenty Five Thousand Dollars ($425,000), payable on a regular
basis in accordance with the Company's standard payroll procedures, but not less
than monthly. On at least an annual basis beginning January 1, 2001, the Board
will consider increases (but not decreases) to Employee's base salary.

          (b) Signing Bonus. In addition to any other amounts due Employee
              -------------
hereunder, on January 3, 2000 the Company shall pay Employee a bonus ("Signing
Bonus") equal to Two hundred Thousand Dollars ($200,000). In the event (i)
Employee terminates his employment with the Company other than by reason of
death, disability or "good reason" (as defined below), or (ii) the Company
terminates Employee's employment with the Company with "cause" (as defined
below), in either case prior to the expiration of the Term. Employee shall pay
to the Company, within 30 days of the date of termination, that amount of the
Signing Bonus as is proportionate to the period of time remaining in the Term,
calculated on a monthly basis. Amounts payable under this paragraph 2(b) shall
not be included in the computation of base salary for purposes of paragraph
2(c).

          (c) Incentive Bonus. For each calendar year that ends during the
              ---------------
Employment Period, beginning with the 2000 calendar year, the Company shall pay
Employee an annual bonus of no less than 50% of Employee's base salary then in
effect, if the Company's Operating Income (as defined below) for such year
(after reduction for all annual bonuses paid or payable with respect to that
year) equals or exceeds the budgeted figure for Operating Income established or
approved by the Board in advance for such year reduced for all budgeted bonuses
(or as Employee and the Board otherwise agree). Additionally, for each calendar
year that ends during the Employment Period, beginning with the 2000 calendar
year, the Company shall pay

                                      -2-
<PAGE>

Employee an additional annual bonus equal to 50% of Employee's base salary then
in effect based upon the achievement of reasonable annual or multi-year Company
and/or individual performance goals to be set by the Board or its Compensation
Committee in advance of each calendar year and communicated to the Employee at
such time (which bonus may be paid on a graduated scale of 0% to 50% depending
upon the range of achievement of the performance goals). For the 2000 calendar
year, the performance goal and bonus in the preceding sentence will consist of
an additional 10% of base salary for each $1 million of Operating Income
(reduced as provided above for bonuses) in excess of the budgeted figure for
Operating Income to a maximum of 50% of base salary. Notwithstanding anything
contained in this Agreement to the contrary (including paragraph 7 hereof), if
Employee's employment hereunder has terminated for any reason including death
and disability (but excluding termination by the Company for "cause" (as defined
below) or by Employee voluntarily without "good reason") prior to the end of a
given calendar year, Employee shall receive (at the time bonuses are normally
paid) the annual incentive bonus, if any, that would have been paid for such
calendar year had Employee remained employed until the end of such year,
multiplied by e fraction, the numerator of which is the number of complete
months of such calendar year during which Employee was employed with the
Company, and the denominator of which is twelve. The Company shall pay Employee
the annual incentive payments described in this paragraph 2 within two weeks
after receipt of final audited financial statements for the calendar year
covered by the bonus or, if sooner, within 90 days of the end of the calendar
year.

     3.   Stock Options. As provided below, the Company shall grant Employee two
          -------------
stock options to purchase a total of 350,000 shares of Company common stock
pursuant to, or equivalent in all material respects to options that would be
available for grant pursuant to, the USA Floral 1997 Long-Term Incentive Plan
("LTIP"), except as provided herein, including Section 7(g)(i) of the LTIP. The
options will vest at the rate of 25% as of the Employment Commencement Date and
an additional 6.25% on the last day of each succeeding calendar quarter
beginning as of March 31, 2000. The options will have an exercise price equal to
the closing sale price of Company common stock on their respective dates of
grant. The option for 200,000 shares shall be a nonqualified stock option and
shall have a date of grant as of the date hereof, and the option for 150,000
shares shall be an incentive stock option under Section 422 of the Internal
Revenue Code (the "Code") if and to the extent the tax rules permit such
treatment and shall have a date of grant as of the employment Commencement Date.
Absent the Company's consent, if Employee does not begin work for the Company on
or before January 10, 2000, any options described in this Agreement shall be
void and have no effect on either party. Employee may be eligible to receive
additional grants or awards under the Company's stock option plans and programs
to the extent that grants or awards thereunder are made to Employee by the
Compensation Committee of the Board in its discretion. In addition, Employee
shall be granted stock options or other awards during the Employment Period
pursuant to the LTIP as determined in the discretion of the Compensation
Committee. Upon a termination of Employee's employment by the Company "without
cause" pursuant to paragraph 7(b)(iv) or by the Employee for "good reason"
pursuant to paragraph 7(b)(v). all outstanding unvested options held by Employee
shall become fully vested on the date of termination and all options will remain

                                      -3-
<PAGE>

exercisable for the term provided under paragraph 6(b)(iv) of the LTIP. Upon
Employee's termination of employment pursuant to paragraph 7(b)(v) without "good
reasons," the Employee's termination as a result of the conditions described in
paragraph 7(b)(vi), or, notwithstanding paragraph 6(b)(iv) of the LTIP, if
Employee's employment is terminated by the Company for "cause" under
circumstances described in clause (A) or (B) of paragraph 7(b)(iii), all
unvested options shall immediately terminate and all vested options will remain
exercisable for the term provided under paragraph 6(b)(iv) of the LTIP (without
regard to the immediate termination for cause otherwise provided in that
subparagraph). If Employee's termination is by reason of death or disability
pursuant to paragraph 7(b)(i) or (ii), all unvested options shall become fully
vested on the date of termination and notwithstanding paragraph 6(b)(iv) of the
LTIP, all options will remain exercisable for the one year period following such
termination. Upon termination of Employee's employment for "cause" under
circumstances described in clause (C), (D) or (E) of paragraph 7(b)(iii), all
outstanding options, whether or not vested, shall immediately terminate. All
exercisable options may be exercised through a broker-assisted "cashless"
exercise arrangement. Notwithstanding the foregoing, no option may be
exercisable beyond expiration of the term of such option. Upon a Change in
Control (as defined below), all outstanding unvested options held by Employee
shall become fully vested unless Section 7(g)(i) of the LTIP applies.

     4.   Benefits Executive Perquisites and Expense Reimbursement. During the
          --------------------------------------------------------
Employment Period, Employee shall be entitled to receive additional benefits
from the Company in such form and to such extent as specified below.

          (a) The Company shall provide Employee with executive perquisites as
may be available to or deemed appropriate for Employee by the Company and
participation in all Company-wide employee benefits as available from time to
time. Supplemental insurance coverages (i. e., life and disability) shall be
provided at such levels as shall be agreed between the Board and Employee.

          (b) The Company shall reimburse Employee for all business travel and
other out-of pocket expenses reasonably incurred by Employee in the performance
of his services pursuant to this Agreement. All reimbursable expenses shall be
appropriately documented in reasonable detail by Employee upon submission of any
request for reimbursement, and in a format and manner consistent with the
Company's expense reporting policy.

          (c) The benefits, payments or reimbursements provided for in this
paragraph 4 shall be subject to informational reporting and standard withholding
deductions as required by law as determined by the Company in its reasonable
discretion.

     5.   Non-Competition Agreement.
          -------------------------

     (a)  Employee will not, during the period of his employment by or with
the Company, and (except as provided under paragraph 5(h) below) for a period
equal to one (l) year following the termination of his employment under this
Agreement for any reason (or, if greater,

                                      -4-
<PAGE>

for the period during which Employee continues to receive base salary pursuant
to paragraph 7(b)), for any reason whatsoever, directly or indirectly, for
himself or on behalf of or in conjunction with any other person, company,
partnership, corporation, business, group, or other entity (each, a "Person"):

               (i)   engage, as an officer, director, shareholder, owner,
     partner, joint venturer, or in a managerial capacity, whether as an
     employee, independent contractor, consultant, advisor, or sales
     representative, in any business selling any products or services in direct
     competition with the Company including without limitation the importing,
     brokerage, shipping or marketing of floral products, or any business
     engaging in the consolidation of the floral industry, within the United
     States of America or the European Community (the "Territory");

               (ii)  call upon any Person who is, at that time, within the
     Territory, an employee of the Company for the purpose or with the intent of
     enticing such employee away from or out of the employ of the Company (other
     than Employee's personal secretary);

               (iii) call upon any Person who is, at that time, or has been,
     within one year prior to that time, a customer of the Company within the
     Territory for the purpose of soliciting or selling products or services in
     direct competition with the Company within the Territory; or

               (iv)  on Employee's own behalf or on behalf of any competitor,
     call upon any Person who during the one-year period prior to that time was
     either called upon - by the Company as a prospective acquisition candidate
     or was the subject of an acquisition analysis conducted by the Company.

No provision of this paragraph 5(a) shall be deemed to prohibit Employee from
acquiring as an investment not more than three percent (3%) of the capital stock
of a competing business, whose stock is traded on a national securities exchange
or on an over-the-counter market. Employee represents that he does not own more
than one percent (1%) of the capital stock of a competing business as of the
date hereof.

          (b)  Because of the difficulty of measuring economic losses to the
Company as a result of a breach of the foregoing covenant, and because of the
immediate and irreparable damage that could be caused to the Company for which
it would have no other adequate remedy, Employee agrees that the foregoing
covenant, in addition to and not in limitation of any other rights, remedies or
damages available to the Company at law, in equity or under this Agreement, may
be enforced by the Company in the event of the breach or threatened breach by
Employee, by injunctions and/or restraining orders.

                                      -5-
<PAGE>

          (c)  It is agreed by the parties that the covenants contained in
paragraphs 5(a) and 5(b) hereof impose a reasonable restraint on Employee in
light of the activities and business of the Company on the date of the execution
of this Agreement and the current plans of the Company.

          (d)  The covenants in this paragraph 5 are severable and separate, and
the unenforceability of any specific covenant shall not affect the provisions
of any other covenant. Moreover, in the event any court of competent
jurisdiction shall determine that the scope, time or territorial restrictions
set forth herein are unreasonable, then it is the intention of the parties that
such restrictions be enforced to the fullest extent that such court deems
reasonable, and the Agreement shall thereby be reformed to reflect the same.

          (e)  All of the covenants in this paragraph 5 shall be construed as
an agreement independent of any other provision in this Agreement, and the
existence of any claim or cause of action of Employee against the Company,
whether predicated on this Agreement or otherwise, shall not constitute a
defense to the enforcement by the Company of such covenants. It is specifically
agreed that the period stated in paragraph 5(a) hereof, during which the
agreements and covenants of Employee made in this paragraph 5 shall be
effective, shall be computed by excluding from such computation any time during
which Employee is in violation of any provision of this paragraph 5.

          (f)  Notwithstanding any of the foregoing, if any applicable law,
judicial ruling or order shall reduce the time period during which Employee
shall be prohibited from engaging in any competitive activity described in
paragraph 5(a) hereof, the period of time for which Employee shall be prohibited
pursuant to paragraph 5(a) hereof shall be the maximum time permitted by law.

          (g)  For purposes of this paragraph 5, references to "the Company",
shall mean U.S.A. Floral Products, Inc., together with its Subsidiaries.

          (h)  The parties agree that this paragraph 5 shall cease to apply if
the Company, its successor or assigns (or its or their designate) fails to pay
amounts due under paragraph 7(b)(iv) or (v) within 15 days after a written
demand by Employee for such payment

     6.   Place of Performance. During the Term, Employee's principal place of
          --------------------
employment shall he located in the greater Washington, D.C. metropolitan area.

                                      -6-
<PAGE>

     7.   Term: Termination; Rights on Termination.
          ---------------------------------------

          (a)  This Agreement shall have a term of three years, commencing as of
January 3,2000 and ending on January 2, 2003. Such three year period is referred
to herein as the "Term," and the period during the Term, prior to termination of
the Employee's employment pursuant to paragraph 7(b), is referred to herein as
the "Employment Period."

          (b)  The Employee's employment hereunder may be terminated during the
Term in any one of the following ways:

               (i)   Death. Upon death of Employee, with no severance
                     -----
     compensation due to Employee's estate. Company shall pay Employee's estate
     all accrued but unpaid base salary and accrued but unused vacation through
     the date of death.

               (ii)  Disability. If, as a result of incapacity due to physical
                     ----------
     or mental illness or injury, Employee shall have been absent from his full-
     time duties hereunder for four (4) consecutive months, then ten (10) days
     after written notice to Employee (which notice may be given only after the
     end of such four (4) month period), the Company may terminate Employee's
     employment hereunder, provided than Employee is unable to resume his full-
     time duties at the conclusion of such notice period. Also, Employee may
     terminate his employment hereunder if his health should become impaired to
     an extent that makes the continued performance of his duties hereunder
     hazardous to his physical or mental health or his life, provided that
     Employee shall have furnished the Company with a written statement from a
     qualified doctor to such effect, and provided, further, that, at the
     Company's request made within thirty (30) days of the date of such written
     statement, Employee shall submit to an examination by a doctor selected by
     the Company who is reasonably acceptable to Employee or Employee's doctor
     and such doctor shall have concurred in the conclusion of Employee's
     doctor. In the event the Employee's employment is terminated as a result of
     Employee's disability, Employee shall receive from the Company the base
     salary, at the rate then in effect, and accrued but unused vacation and the
     additional benefits and requirements described in paragraph 4, for whatever
     time period is remaining under the Term, payable over the remaining period
     of the Term and otherwise in accordance with the provisions of this
     Agreement.

               (iii)   Cause. Employee's employment shall terminate thirty (30)
                       -----
     days after written notice to Employee specifying "cause" therefor. For
     purposes of this Agreement, the term "cause" shall mean and refer to: (A)
     Employee's willful breach of this Agreement (continuing for thirty (30)
     days after receipt of written notice specifying in reasonable detail the
     basis for the notice and of the need to cure), that has a material adverse
     effect on the Company; (B) Employee's gross negligence in the performance
     or intentional nonperformance (continuing for thirty (30) days after
     receipt of written notice specifying in reasonable detail the basis for the
     notice and of need to cure) of any of Employee's material duties and
     responsibilities hereunder that has a material adverse

                                      -7-
<PAGE>

     effect on the Company; (C) Employee's willful dishonesty, fraud or
     misconduct with respect to the business or affairs of the Company which
     materially and adversely affects the operations or reputation of the
     Company; (D) Employee's conviction (with respect to which all appeals have
     been exhausted) of a crime involving moral turpitude or a felony; or (E)
     chronic alcohol use by Employee that impairs the performance of his duties
     under this Agreement or illegal drug abuse. In the event of a termination
     for "cause," as enumerated above, Employee shall have no right to any
     severance compensation; provided; however, that Company shall pay all
     accrued but unpaid base salary and accrued but unused vacation through the
     date of termination.

               (iv)  Without Cause. The Company may, without "cause," terminate
                     -------------
     the, Employee's employment, effective thirty (30) days after written notice
     is provided to Employee. Should Employee be terminated by the Company
     without "cause," Employee shall receive from the Company, within five (5)
     days after termination, a lump sum payment equal to accrued hut unused
     vacation and fifty percent (50%) of the base salary at the rate then in
     effect at the time of such termination for the period remaining in the Term
     or one (l) year, whichever is greater, with an additional fifty percent
     (50%) of the Employee's base salary at the rate then in effect at the time
     of termination to be paid in regular installments according to the payroll
     payment schedule then in effect at the time of such termination over the
     period remaining in the Term or one (1) year, whichever is greater, and
     coverage under Company-provided benefit and insured welfare arrangements on
     the same basis as such benefits were provided at the time of such
     termination for the period remaining in the Term or one (l) year, whichever
     is greater; provided, however, should such termination occur within a two
     year period following a Change in Control (as defined below, unless any
     change in the definition is more advantageous to Employee), in lieu of the
     amount to be provided above, the Employee shall receive, within five (5)
     days of such termination, a lump sum payment equal to three (3) times
     Employee's annual base salary in effect at the time of such termination or
     at the time of the Change in Control, whichever is greater, plus coverage
     under Company-provided insured welfare arrangements on the same basis as
     such benefits were provided at the time of such termination for three (3)
     years.

               (v)   Resignation. The Employee may resign at any time. If
                     -----------
     Employer resigns or otherwise terminates his employment without "good
     reason" pursuant to this paragraph 7(b)(v), Employee shall receive no
     severance compensation. If the Employee's resignation or other termination
     is for "good reason," the Company shall pay and/or provide Employee with
     the amounts of severance compensation and benefits as if his employment
     were terminated without "cause" pursuant to paragraph 7(b)(iv) and
     according to the schedule set forth in that paragraph, (or, if Employee
     terminates his employment for "good reason" within the two (2) year period
     following a change in Control, a lump sum payment within five (5) days of
     the termination equal to three (3) times Employee's annual base salary in
     effect at the time of such termination or at the time of the Change in
     Control, whichever is greater, plus coverage under Company-

                                      -8-
<PAGE>

     provided benefit and insured welfare arrangements on the same basis as such
     benefits were provided at the time of such termination for three (3)
     years). For purposes of this Agreement, "good reason" shall mean and refer
     to the Company's material breach of any provision of this Agreement
     (continuing for thirty (30) days after receipt of written notice specifying
     in reasonable detail the basis for such notice and of need to cure)
     including, but not by way of limitation, a substantial diminution in, or
     assignment to Employee of any duties, responsibilities or reporting
     relationship that are substantially inconsistent with the nature or status
     of Employee's duties, responsibilities or functions from those in effect at
     the commencement of the Term.

               (vi)   Residency. The Employee represents that he is able to work
                      ---------
     legally in the United States under his immigration status as of the date of
     this Agreement and as of the Employment Commencement Date. If he ceases for
     any reason related to his immigration status to be able to work legally in
     the United States and he is absent from his full-time duties hereunder at
     the Company's principal headquarters for two (2) consecutive months because
     of or in connection with such cessation, then ten (10) days after written
     notice to Employee (which notice may be given only after the end of such
     two (2) month period), the Company may terminate Employee's employment
     hereunder, provided that Employee is unable to resume his full-time duties
     legally in the United States at the conclusion of such notice period. If
     the Employee's employment is terminated as a result of his inability for
     any reason related to his immigration status to work legally in the United
     States, Employee shall be treated as though he had resigned voluntarily and
     without "good reason."

          (c)  Upon expiration of the Term, Employee agrees that he is not
eligible to receive any severance.

          (d)  Upon termination of the Employee's employment for any reason
provided above, the Company shall pay Employee no later than the end of the next
regularly scheduled payroll period beginning after such termination all
compensation earned (including but not limited to accrued but unused vacation)
and all benefits due and reimbursements for expenses incurred through the
effective date of termination. Additional compensation subsequent to
termination, if any, will be due and payable to Employee only to the extent and
in the manner expressly provided above. All other rights and obligations of the
Company and Employee under this Agreement shall cease as of the effective date
of termination, except that the Company's obligations under paragraphs 3, 7 and
11 herein and Employee's obligations under paragraphs 5, 7, 8, 9 and 10 herein
shall survive such termination in accordance with such terms.

          (e)  The Company agrees that, if the Employee's employment by the
Company is terminated during the Term, the Employee is not required to seek
other employment, or to attempt in any way to reduce any amounts payable to the
Employee by the Company pursuant to paragraph 7(b). Further, the amount of any
payment or benefit provided for in such paragraph 7(b) shall not be reduced by
any compensation or benefits earned by the Employee as the result

                                      -9-
<PAGE>

of employment by another employer, by retirement benefits, by offset against any
amount claimed to be owed by the Employee to the Company, for any breach or
alleged breach of any covenant contained in this or any other agreement, or
otherwise.

          (f) The Employee acknowledges that continuing benefit coverage as set
forth in this Agreement may not be legally or contractually possible if he
ceases to provide services to the Company or may violate the Code relating to
nondiscrimination in benefits and agrees, if such legal or contractual
prohibition exists or coverage would be inconsistent with the Code, to accept in
lieu of all such coverage (i) payment by the Company when due of the premiums
for the benefit continuation periods indicated above on individual insurance
policies either the Employee or the Company obtains that provide substantially
equivalent benefits or (ii) if the Employee is unable to obtain such coverage
(because he is uninsurable at commercially reasonable rates or, as with
disability, because coverage may be unavailable if he is not working), one or
more payments totaling 150% of the average monthly premium cost the Company paid
on his behalf in 2000 (or in the immediately preceding calendar year with
respect to employment termination after December 31, 2001) for any of those
coverages under which he cannot participate after employment ends times the
number of months of benefits continuation, with the payments under clause (ii)
due within 30 days after the Employee notifies the Company that he is unable to
obtain such coverage. Nothing in this paragraph 7(f) waives or extends any
rights the Employee may have to continuation health coverage under Section 4980B
of the Code.

     8.   Return of Company Property. All records, designs, patents, business
          --------------------------
plans, financial statements not filed with the Securities and Exchange
Commission, manuals, memoranda, lists and other property delivered to or
compiled by Employee by or on behalf of the Company (including the respective
Subsidiaries thereof) or their representatives, vendors or customers which
pertain to the business of the Company (including the respective Subsidiaries
thereof) shall be and remain the property of the Company, and be subject at all
times to its discretion and control. Likewise, all correspondence, reports,
records, charts, advertising materials and other similar data pertaining to the
business, activities or future plans of the Company which is collected by
Employee or otherwise in Employee's possession or control shall be delivered
promptly to the Company, without request by the Company, upon termination of
Employee's employment hereunder.

     9.   Inventions. Employee shall disclose promptly to the Company any and
          ----------
all significant conceptions and ideas for inventions, improvements and valuable
discoveries, whether patentable or not, which are conceived or made by Employee,
solely or jointly with another, during the Employment Period and which are
directly related to the business or activities of the Company and which are
conceived as a result of his employment by the Company. Employee hereby assigns
and agrees to assign all of his interests therein to the Company or its nominee.
Whenever requested to do so by the Company, employee shall execute any and all
applications, assignments or other instruments that the Company shall deem
necessary to apply for and obtain Letters Patent of the United States or any
foreign company or so otherwise protect the Company's interest therein.

                                      -10-
<PAGE>

     10.  Trade Secrets. Employee is employed hereunder by the Company in a
          -------------
confidential relationship wherein Employee, in the course of his employment with
the Company, has and will continue to become familiar with and aware of
information as to the Company and its Subsidiaries, customers, relationships or
agreements with their respective vendors or customers, specific manner of doing
business, including the processes, techniques and trade secrets utilized by the
Company and its Subsidiaries, and future plans with respect thereto, all of
which has been and will be established and maintained at great expense to the
Company and its Subsidiaries; any and all of such information are trade secrets
and constitute the valuable goodwill of the Company and its Subsidiaries.
Employee agrees that he will not, during the Term, disclose any of such
information and/or trade secrets, whether in existence or proposed, to any
person, firm, partnership, corporation or business for any reason or purpose
whatsoever, except as may be required by law.

     11.  Indemnification. In the event Employee is made a party to any
          ---------------
threatened, pending or completed action, suit or proceeding, whether civil,
criminal, administrative or investigative (other than an action by the Company
against Employee), by reason or the fact that he is or was performing services
under this Agreement or otherwise resulting from this Agreement or Employee's
position as an employee, officer, shareholder and/or director of the Company
and/or any of its Subsidiaries, then the Company shall indemnify Employee
against all expenses (including reasonable attorneys' fee), judgments, fines
and amounts paid in settlement, as actually and reasonably incurred, by Employee
in connection therewith. In the event that both Employee and the Company are
made a party to the same third-party action, complaint, suit or proceeding, the
Company agrees to engage competent legal representation, and Employee agrees to
use the same representation, provided that if counsel selected by the Company
shall have an actual or potential conflict of interest that prevents such
counsel from representing Employee, Employee may engage separate counsel and the
Company shall pay all attorneys' fees of such separate counsel. Employee shall
not be liable to the Company for errors or omissions made in good faith where
Employee has not exhibited gross, willful or wanton negligence or misconduct or
performed criminal or fraudulent acts which materially damage the business of
the Company.

     12.  No Prior Agreements. Employee confirms that he has fully disclosed to
          -------------------
the Company, to the best of his knowledge, all circumstances under which he, his
spouse, and other persons who reside in his household have or may have a
conflict of interest with the Company. Employee further agrees to fully disclose
to the Company any such circumstances that might arise during his employment
upon his becoming aware of such circumstances. Employee agrees to fully comply
with, the Company's policy and practices relating to conflicts of interest,
Employee hereby represents and warrants to the Company that the execution of
this Agreement by Employee and his employment by the Company and the performance
of his duties hereunder or thereunder will, not violate or be a breach of any
written agreement with any employer, client or any other person or entity.
Further, Employee agrees to indemnify the Company for any claim, including, but
not limited to, reasonable attorneys' fees and expenses o investigation, by any
such third party that such third party may now have or may hereafter come to
have against the Company based upon or arising out of any written noncompetition
agreement, invention or

                                      -11-
<PAGE>

secrecy agreement between Employee and such third party which was in existence
as of the day before the Employment Commencement Date.

     13.  Assignment: Binding Effect. Employee understands that he has been
          --------------------------
selected for employment by the Company on the basis of his personal
qualifications, experience and skills. Employee agrees, therefore, that he
cannot assign all or any portion of his performance under this Agreement.
Subject to the preceding two (2) sentences, this Agreement shall be binding
upon, inure to the benefit of and be enforceable by the parties hereto and their
respective heirs, legal representatives, successors and assigns.

     14.  Complete Agreement. This Agreement is not a promise of future
          ------------------
employment. Employee is and shall be an employee at-will and the Company or the
Employee may terminate this Agreement at any time, with or without "cause,"
subject to the parties' obligations described herein. Employee has no oral
representations, understandings or agreements with the Company or any of its
officers or representatives covering the same subject matter as this Agreement.
This written Agreement may not be later modified except by a further writing
signed by a duly authorized officer of the Company and Employee, and no term of
this Agreement may be waived except by writing signed by the patty waiving the
benefit of such term.

     15.  No Improper Payments. Employee will neither pay nor permit payment of
          --------------------
any remuneration to or on behalf of any governmental official other than
payments required or permitted by applicable law. Employee will comply fully
with the Foreign Corrupt Practices Act of 1 977, as amended. Employee will not,
directly or indirectly, make or permit any contribution, gift, bribe, rebate,
payoff, influence payment, kickback, or other payment to any person or entity,
private or public, regardless of what form, whether in money, property or
services to obtain favorable treatment for business secured, to pay for
favorable treatment for business secured, to obtain special concessions or for
special concessions already obtained, or in violation of any legal requirement,
or establish or maintain any fund or asset related to the Company that is not
recorded in the Company's books and records, or take any action that would
violate (or would be part of a series of actions that would violate) any U.S.
law relating to international trade or commerce, including those laws relating
to trading with the enemy, export control, and boycotts of Israel or Israeli
products.

     16.  Notice. Whenever any notice is required hereunder, it shall be given
          ------
in writing addressed as follows:

          To the Company:   U.S.A. Floral Products, Inc.
                            1025 Thomas Jefferson Street, N.W.
                            Suite 600 West
                            Washington, D.C. 20007

                                      -12-
<PAGE>

          With a copy to:   Wilmer, Cutler & Pickering
                            2445 M Street, N.W.
                            Washington, DC 20037
                            Attn:  George P. Stamas

          To Employee:      Michael W. Broomfield
                            1611 31st Street, N.W
                            Washington, DC 20007

          With a copy to:   Kelley Drye & Warren LLP
                            1200 19th Street, N.W.
                            Suite 500
                            Washington, D.C. 20036
                            Attn:  Joseph B. Hoffman

Notice shall he deemed given and effective three (3) days after the deposit in
the U.S. mail of a writing addressed as above and sent first-class mail,
certified, return-receipt requested, or when actually received. Either party may
change the address for notice by notifying the other party of such change in
accordance with this paragraph 16.

          17.  Severability Headings. If any portion of this Agreement is held
               ---------------------
invalid or inoperative, the other portions of this Agreement shall be deemed
valid and operative and, so far as is reasonable and possible, effect shall be
given to the intent manifested by the portion held invalid or inoperative. The
paragraph headings herein are for reference purposes only and are not intended
in any way to describe, interpret, define or limit the extent or intent of the
Agreement or any part hereof.

          18.  Arbitration. Except to the extent necessary for the Company to
               -----------
avail itself of its remedies pursuant to paragraph S, any unresolved dispute or
controversy arising under or in connection with this Agreement shall be settled
exclusively by arbitration, conducted in accordance with the rules of the
American Arbitration Association then in effect. The arbitrators shall not have
the authority to add to, detract from, or modify any provision hereof, nor to
award punitive damages to any injured party. The arbitrators shall have the
authority to order back-pay, severance compensation, vesting of options (or
cash compensation in lieu of vesting of options), in the event the arbitrators
determine that Employee was terminated without disability or "cause," as defined
in paragraphs 7(b)(ii) and 7(b)(ii), respectively, or Employee resigned for
"good reason" as defined in paragraph 7(b)(v), or that the Company has otherwise
materially breached this Agreement. A decision by a majority of the arbitration
panel shall be final and binding. Judgment may be entered on the arbitrators'
award in any court having jurisdiction. The direct expense of any arbitration
proceeding shall be borne by the Company. The arbitration proceeding shall be
held in the city where the Company's corporate headquarters is located.

                                      -13-
<PAGE>

          19.  Defined Terms. The following terms are defined as follows:
               -------------

          "Change of Control" shall have the meaning set forth in the Company's
           -----------------
1997 Long Term Incentive Plan as in effect on the date hereof, except that such
term shall not include the financial alternatives under consideration by the
Board of Directors (as described in writing to the Employee) as of the date
hereof to the extent they are consummated within six months from the date
hereof.

          "Operating Income" shall mean the Company's earnings for financial
           ----------------
statement purposes before interest and taxes.

          "Person" shall mean an individual, partnership, limited liability
           ------
company, corporation, joint stock company, trust, unincorporated association,
joint venture or other entity, or a government or any political subdivision or
agency thereof.

          "Subsidiaries" shall mean each partnership, limited liability company,
           ------------
corporation, joint stock company, trust, unincorporated association, joint
venture or other entity in which the Company owns or controls, directly or
indirectly, capital stock or other equity interests representing at least 20% of
the outstanding voting stock or other equity interests,

          20. Governing Law. This Agreement shall in all respects be governed by
              -------------
and construed in accordance with the laws of the State of Delaware.

          21. Counterparts. This Agreement may be executed in any number of
              ------------
counterparts and by different parties hereto in separate counterparts, with the
same effect as if all parties had signed the same document. All such
counterparts shall be deemed an original, shall be construed together and shall
constitute one and the same instrument.

                            [signature page follows]

                                      -14-
<PAGE>

          In WITNESS WHEREOF, the Company and Employee have executed this
Agreement as of the date first above written.

ATTEST                                 COMPANY

                                       U.S.A. FLORAL PRODUCTS, INC.
                                       a Delaware Corporation

                                       By: /s/ Robert J. Poirier    (SEAL)
-------------------------                 --------------------------

WITNESS:                               EMPLOYEE

                                        /s/ M. W. Broomfield        (SEAL)
-------------------------              -----------------------------
                                       Michael W. Broomfield

                                      -15-

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