Document:

Form of Subscription Agreement

 Exhibit 10.40 
 SUBSCRIPTION AGREEMENT 
 This subscription agreement
(this “Subscription Agreement”) is dated April 5, 2010, by and between the investor identified on the signature page hereto (“Investor”), and eDiets.com, Inc., a Delaware corporation (the
“Company”), whereby the parties agree as follows: 
 1. Subscription. 
  

	 	a)	Investor agrees to buy and the Company agrees to sell and issue to Investor such number of shares of the Company’s common stock, $0.001 par value per share (the
“Common Stock”), set forth on the signature page hereto (the “Shares”) for the purchase price set forth on the signature page hereto (the “Purchase Price”). 

  

	 	b)	The Shares have been registered on a Form S-3, File No. 333-165445, which registration statement (the “Registration Statement”) has been declared
effective by the Securities and Exchange Commission, has remained effective since such date and is effective on the date hereof. A final prospectus will be delivered as required by law. 

  

	 	c)	On April 9, 2010 (the “Closing Date”), subject to the satisfaction or waiver of all of the closing conditions set forth in the Placement Agency
Agreement (the “Placement Agreement”) dated April 5, 2010 by and between the Company and Roth Capital Partners, LLC (“Roth”), (a) the Investor shall pay the aggregate Purchase Price for the Shares by
delivery of immediately available funds to such Investor’s executing broker’s delivery versus payment account established at Roth, (b) the Company will deliver, or cause to be delivered, to Roth the Shares by authorizing the release
of the Shares to Roth’s clearing firm via DWAC delivery prior to the release of the federal funds wire to the Company for payment of such Shares, (c) Roth will deliver, or cause to be delivered, to the Investor, such Investor’s Shares
in accordance with the instructions provided by such Investor on its executing broker’s account versus payment for such Shares and (d) Roth will deliver, or cause to be delivered, to the Company, the aggregate purchase price for the
Securities, minus applicable fees and disbursements. 

 2. Company Representations and Warranties. The Placement Agreement contains representations,
warranties, covenants and agreements of the Company that may be relied upon by the Investor, which shall be a third party beneficiary thereof. The Company represents and warrants that a true and correct copy of the Placement Agreement is attached
hereto as Exhibit A. In addition, and without limiting the generality of the foregoing, the Company represents and warrants that: (a) it has full right, power and authority to enter into this Subscription Agreement and to perform all of
its obligations hereunder; (b) this Subscription Agreement has been duly authorized and executed by and constitutes a valid and binding agreement of the Company enforceable in accordance with its terms, except as such enforceability may be
limited by bankruptcy, insolvency, reorganization, moratorium or similar laws affecting the rights and remedies of creditors generally and subject to general principles of equity; (c) the execution and delivery of this Subscription Agreement
and the consummation of the transactions contemplated hereby will not (i) result in a breach or violation of any of the terms and provisions of, or constitute a default under, any law, rule or regulation to which the Company or any subsidiary
is subject, or by which any property or asset of the Company or any subsidiary is bound or affected, (ii) conflict with, result in any violation or breach of, or constitute a default (or an event that with notice or lapse of time or both would
become a default) under, or give to others any right of termination, amendment, acceleration or cancellation (with or without notice, lapse of time or both) of, any agreement, lease, credit facility, debt, note, bond, mortgage, indenture or other
instrument or obligation or other understanding to which the Company or any subsidiary is a party of by which any property or asset of the Company or any subsidiary is bound or affected, or (iii) result in a breach or violation of any of the
terms and provisions of, or constitute a default under, the Company’s charter or bylaws, except in the case of clauses (i) and (ii) such breaches, violations, defaults, or conflicts which are not, individually or in the aggregate,
reasonably likely to result in a material adverse effect upon the business, properties, operations, condition (financial or otherwise) or results of operations of the Company and its subsidiaries, taken as a whole, or in its ability to perform its
obligations under the Subscription Agreement; (d) the Shares have been duly authorized for sale and issuance, and when issued and delivered, will be validly issued, fully paid and nonassessable; (e) all preemptive rights or rights of first
refusal held by stockholders of the Company and applicable to the transactions contemplated hereby, if any, have been duly satisfied or waived in accordance with the terms of the agreements between the Company and such stockholders conferring such
rights; and (f) except with respect to the transactions contemplated by the Placement Agreement, this Subscription Agreement and other subscription agreements entered into pursuant to the Placement Agreement, the Company has not provided the
Investor or any of its officers or directors with any material, non-public information. 
 3. Investor Representations, Warranties and
Acknowledgments. Investor represents and warrants that: (a) it has full right, power and authority to enter into this Subscription Agreement and to perform all of its obligations hereunder; (b) this Subscription Agreement has been duly
authorized and executed by and constitutes a valid and binding agreement of Investor enforceable in accordance with its terms, except as such enforceability may be limited by bankruptcy, insolvency, reorganization, moratorium or similar laws
affecting the rights and remedies of creditors generally; (c) the execution and delivery of this Subscription Agreement and the consummation of the transactions contemplated hereby do not conflict with or result in a breach of
(i) Investor’s certificate of incorporation or by-laws (or other similar governing documents), or (ii) any material agreement or any law or regulation to which Investor is a party or by which any of its property or assets is bound;
(d) prior to the execution hereof, Investor has had full access to and relied only upon (i) the prospectus, dated March 25, 2010 (the “Base Prospectus”), contained in the Registration Statement, (ii) any
prospectus supplements to the Base Prospectus, including in each case information incorporated by reference therein, and (iii) the pricing, placement agency and expense information contained in this Subscription Agreement; and (e) it has
not directly or indirectly, nor has any person acting on behalf of or pursuant to any understanding with such Investor, engaged in any transactions in the securities of the Company (including, without limitations, any short sales (as defined in Rule
200(a) of Regulation SHO) involving the Company’s securities) since the time that such Investor was first contacted by the Company or Roth Capital Partners, LLC (“Roth”) regarding an investment in the Company. Investor
covenants that neither it nor any person acting on its behalf or pursuant to any understanding with it will engage in any transactions in the securities of the Company (including short sales) prior to the time that the transactions contemplated by
this Subscription Agreement are publicly disclosed. 
  

 -2- 

 4. Covenants. 
  

	 	a)	The Company will not issue or sell any Common Stock or other equity or equity-linked securities (other than under existing equity incentive plans or as a result of the
exercise, exchange or conversion of outstanding Company securities that are exercisable or exchangeable for, or convertible into Common Stock) for thirty calendar days from the date of this Subscription Agreement at less than the per share Purchase
Price or equivalent. 

  

	 	b)	The Company shall, by 8:30 a.m. (New York City time) on the trading day immediately following the date hereof, issue a press release disclosing the material terms of
the transactions contemplated hereby, and issue a Current Report on Form 8-K including the Placement Agreement and form of subscription agreement as exhibits thereto. The Company agrees that neither the press release nor the Current Report on Form
8-K will contain the identity of the Investors, unless otherwise required by law or any regulatory agency that regulates the Company. From and after the issuance of such press release and Current Report on Form 8-K, the Company shall have publicly
disclosed all material, non-public information delivered to the Investor by the Company, if any, or any of its officers or directors in connection with the transactions contemplated hereby. 

 5. Miscellaneous. 
  

	 	a)	Roth is serving as placement agent in this transaction and consummation of the transaction is subject to the terms and conditions of the Placement
Agreement.

  

	 	b)	This Subscription Agreement constitutes the entire understanding and agreement between the parties with respect to its subject matter and there are no agreements or
understandings with respect to the subject matter hereof which are not contained in this Subscription Agreement. This Subscription Agreement may be modified only in writing signed by the parties hereto. The Company represents and warrants that this
Subscription Agreement is and will be the same in all material respects with other subscription agreements entered into pursuant to or in connection with the Placement Agreement. The Company shall promptly notify the Investor of any proposed
amendment or modification to Section 3 (Representations and Warranties Regarding the Offering), Section 4 (Representations and Warranties Regarding the Company), Section 6 (Covenants), Section 7 (Conditions of Roth’s
Obligations), Section 9 (Representations and Agreements to Survive Delivery) or Section 11 (Persons Entitled to Benefit of Agreement) of the Placement Agreement, which shall require the prior written consent of the Investor.

  

 -3- 

	 	c)	All representations, warranties, and agreements of the Company herein or in the Placement Agreement shall survive delivery of, and payment for, the Shares hereunder.

  

	 	d)	This Subscription Agreement may be executed in any number of counterparts, all of which taken together shall constitute one and the same instrument and shall become
effective when counterparts have been signed by each party and delivered to the other parties hereto, it being understood that all parties need not sign the same counterpart. Execution may be made by delivery of a facsimile or PDF.

  

	 	e)	The provisions of this Subscription Agreement are severable and, in the event that any court or officials of any regulatory agency of competent jurisdiction shall
determine that any one or more of the provisions or part of the provisions contained in this Subscription Agreement shall, for any reason, be held to be invalid, illegal or unenforceable in any respect, such invalidity, illegality or
unenforceability shall not affect any other provision or part of a provision of this Subscription Agreement and this Subscription Agreement shall be reformed and construed as if such invalid or illegal or unenforceable provision, or part of such
provision, had never been contained herein, so that such provisions would be valid, legal and enforceable to the maximum extent possible, so long as such construction does not materially adversely effect the economic rights of either party hereto.

  

	 	f)	All communications hereunder shall be in writing and shall be mailed, hand delivered, sent by a recognized overnight courier service such as Federal Express, or sent
via facsimile and confirmed by letter, to the party to whom it is addressed at the following addresses or such other address as such party may advise the other in writing: 

 To the Company: as set forth on the signature page hereto. 
 To the Investor: as set forth on the signature page hereto. 
 All notices
hereunder shall be effective upon receipt by the party to which it is addressed. 
  

	 	g)	This Subscription Agreement shall be governed by and interpreted in accordance with the laws of the State of New York for contracts to be wholly performed in such state
and without giving effect to the principles thereof regarding the conflict of laws. To the extent determined by such court, the prevailing party shall reimburse the other party for any reasonable legal fees and disbursements incurred in enforcement
of, or protection of any of its rights under this Subscription Agreement. 

 ***** 
  

 -4- 

 IN WITNESS WHEREOF, the parties hereto have executed this Subscription Agreement effective
as of the date first written above. 
  

			
	COMPANY:
	
	EDIETS.COM, INC.
		
	By:	 	 
	Name:	 	  

	Its:	 	  

 Address for Notice: 
 Andrew B. Kingston,
Esq. 
 eDiets.com, Inc. 
 1000
Corporate Drive, Suite 600 
 Fort Lauderdale, FL 33334 
 With a copy to: 
 Kara L. MacCullough, Esq. 
 Holland & Knight, LLP 
 1 E. Broward Blvd.,
Suite 1300 
 Fort Lauderdale, FL 33301 
 [SIGNATURE PAGE TO SUBSCRIPTION AGREEMENT] 

					
	 	  	INVESTOR:
		
		  	  

		  	(Print Name of Investor)
			
	 Number of
Shares:                        
	  	By:	  	  

		  	Name:	  	  

	 Purchase Price per Share:            
	  	Its:	  	  

 Name and address in which the Shares 
 should be registered: 
 DWAC Instructions: (if applicable) 
 Name of DTC Participant: 
 DTC Participant Number: 
 Account Number: 
 [SIGNATURE PAGE TO SUBSCRIPTION AGREEMENT] 

 EXHIBIT A 
 PLACEMENT AGREEMENTDebt Conversion Agreement

 Exhibit 10.41 
 DEBT CONVERSION AGREEMENT 
 This Debt Conversion
Agreement (the “Agreement”) is made as of April 5, 2010 by and between eDiets.com, Inc., a Delaware corporation (the “Company”), and Prides Capital Fund I, L.P. (the “Debt Holder”). 

RECITALS 
 A. The Debt Holder and the Company are parties to (i) the Note and Warrant Purchase Agreement dated as of August 31, 2007 between the Company and the Debt Holder (the “August 2007 Note and Warrant Purchase
Agreement”) pursuant to which the Company issued a Senior Secured Note dated as of August 31, 2007 in the original principal amount of $10,000,000 (the “August 2007 Note”) and (ii) the Note and Warrant Purchase Agreement
dated as of May 30, 2008 between the Company and the Debt Holder (the “May 2008 Note and Warrant Purchase Agreement”) pursuant to which the Company issued a Senior Secured Note, dated as of May 30, 2008, in the original
principal amount of $2,595,000 (the “May 2008 Note”) and a Senior Secured Note, dated as of November 13, 2008, in the original principal amount of $2,550,000 (the “November 2008 Note” and together with the
August 2007 Note and the May 2008 Note, the “Notes”). 
 B. The Debt Holder and the Company are parties to the
Security Agreement dated August 31, 2007 by and between eDiets.com, Inc., eDiets, Inc., Nutrio.com, Inc. and the Debt Holder; the Intellectual Property Security Agreement dated August 31, 2007 by and between eDiets.com, Inc., eDiets, Inc.,
Nutrio.com, Inc. and the Debt Holder; the Security Agreement dated May 30, 2008 by and between eDiets.com Inc., eDiets, Inc., Nutrio.com, Inc. and the Debt Holder and the Intellectual Property Security Agreement dated May 30, 2008 by and
between eDiets.com Inc., eDiets, Inc., Nutrio.com, Inc. and the Debt Holder (collectively the “Security Agreements”). 
 C. eDiets, Inc. and Nutrio.com, Inc. (the “Guarantors”) have entered into Subsidiary Guaranty Agreements in favor of the Debt Holder dated August 31, 2007 and May 30, 2008 (collectively the
“Guarantees”). 
 D. Pursuant to the Notes, the Debt Holder is the holder of the liabilities and obligations of
the Company and the Guarantors which are described in Schedule 1 hereto (the “Obligations”). The outstanding principal balance and accrued and unpaid interest of each of the Obligations is set forth in Schedule 1 to this
Agreement. 
 E. The Company is considering conducting a public offering of shares of the Company’s Common Stock, par value
$0.001 per share (the “Common Stock”), to raise additional capital pursuant to an effective shelf registration statement (File No. 333-165445) (the “Registration Statement”) on file with the Securities and
Exchange Commission (the “SEC”) and has retained Roth Capital Partners, LLC as placement agent for such offering (the “Public Offering”). 
 F. In order to facilitate the Company’s ability to raise additional equity capital in the Public Offering, subject to the occurrence
and effective as of the Closing, the Debt Holder and the Company desire that the Debt Holder exchange the Notes (including the entire principal balance of the Obligations and the accrued and unpaid interest thereon) for shares of Common Stock on the
terms and conditions set forth herein and, in connection therewith, to (i) release all claims held by the Company or the Debt Holder against the other party with respect to the Obligations and the payment of principal and interest thereon and
(ii) effect the release of any and all security interests, liens and other encumbrances on the assets of the Company held by the Debt Holder as security for the Obligations. 

 NOW, THEREFORE, in consideration of the foregoing premises, the mutual covenants,
agreements, representations and warranties hereinafter set forth and for other good and valuable consideration, the receipt and adequacy of which is hereby acknowledged, the parties hereto, intending to be legally bound hereby, do agree as follows:

 AGREEMENT 
 1. Exchange of Notes, Release of Security and Waivers. 
 1.1 Exchange of Notes for Common Stock.
Subject to the terms and conditions of this Agreement, at the Closing (as defined herein) the Debt Holder agrees to surrender and deliver the Notes to the Company in exchange for the issuance to Debt Holder of such number of shares of Common Stock
as shall be equal to (a) the sum of (i) the Obligations (including the entire outstanding principal balance of the Obligations) plus (ii) all accrued and unpaid interest thereon through the Closing divided by (b) the public
offering price of the Common Stock in the Public Offering (such shares of Common Stock, the “Securities”). By surrendering and delivering the Notes in exchange for Common Stock, each party acknowledges and agrees that, subject to
and effective upon Closing, (x) neither the Notes nor the Obligations will be outstanding, (y) that each party will be deemed to have released all claims held by such party against the other party with respect to the Notes and the
Obligations and the payment of principal and interest thereon and (z) the Company shall have no further obligations to the Debt Holder pursuant to the August 2007 Note and Warrant Purchase Agreement, the May 2008 Note and Warrant Purchase
Agreement and the Notes (collectively, the “Note Agreements”), except with respect to any outstanding warrants to purchase Common Stock issued to Debt Holder pursuant to the Note Agreements (the “Warrants”) and any
registration rights agreement entered into by the Company and Debt Holder in connection with the Note Agreements (the “Registration Rights Agreements”), which Warrants and Registration Rights Agreements will continue in full force
and effect in accordance with their terms. 
 1.2 Release of Security Interests. Subject to and effective upon Closing,
(i) the Debt Holder hereby cancels, terminates and releases any and all security interests, liens and other encumbrances held by or for the benefit of the Debt Holder pursuant to the Security Agreements with respect to the Obligations in or on
the assets, rights or other property of the Company, including, without limitation, all security interests, liens and other encumbrances on the patents, trademarks and other intellectual property rights of the Company (collectively, the
“Security Interests”) and (ii) the Debt Holder agrees to execute and deliver such instruments and documents (including UCC-3 filings) and take such other action the Company deems necessary or advisable to effect the complete
release of all Security Interests. 

 1.3 Release of Guarantors. Subject to and effective upon Closing, the Debt Holder
hereby releases the Guarantors, and the Guarantors hereby release the Debt Holder, under any and all obligations arising under or in connection with the Guarantees. 
 1.4 General Release. It is the intention of the parties hereto that, subject to and effective upon Closing, in executing this instrument, the same shall be effective as a bar to each and every
claim, demand and cause of action, known or unknown as of the date hereof solely insofar as such claim, demand or cause of action relates to the Obligations, including the Guarantees, or the Note Agreements (other than the Warrants or the
Registration Rights Agreements). Each party expressly agrees that the above release shall be given full force and effect according to each and all of the express terms and provisions in the Note Agreements, including those provisions in the Note
Agreements relating to the unknown and unsuspected claims, demands and causes of action hereinabove specified. 
 1.5
Waivers. 
 (a) In order to carry out the issuance of Common Stock (i) to certain investors in a private placement
pursuant to the Securities Subscription and Purchase Agreements between the Company and the investors named therein, dated as of the date hereof, (the “Private Subscription Agreements”) and (ii) in exchange for all amounts
outstanding (including principal balance and accrued and unpaid interest) on the Promissory Note dated March 9, 2010 in the original principal amount of $500,000 issued by the Company to Kevin Richardson (the “Richardson
Exchange”), effective upon execution of this Agreement, the Debt Holder hereby waives the application of Section 4.2 of each of the August 2007 Note and Warrant Purchase Agreement and the May 2008 Note and Purchase Warrant only in
respect of the transactions contemplated by the Private Subscription Agreements and the Richardson Exchange. The August 2007 Note and Warrant Purchase Agreement and the May 2008 Note and Warrant Purchase Agreement, except to the extent of the waiver
specifically provided for herein, are and shall continue to be in full force and effect until the Closing and are hereby in all respects ratified and confirmed. 
 (b) Effective upon execution of this Agreement, the Debt Holder hereby waives the following provisions of the May 2008 Note and the November 2008 Note: 
 (i) the application of Section 1.2 with respect to any prepayment premium in connection with the conversion of the
Obligations pursuant to this Agreement; and 
 (ii) the application of Section 1.3 in connection with the
Public Offering, the Private Subscription Agreements and the Richardson Exchange. 
 (c) Effective upon execution of this
Agreement, the Debt Holder hereby waives the application of Section 10 of the May 2006 Securities Purchase Agreement in connection with the Public Offering, the Private Subscription Agreements and the Richardson Exchange. 

 1.6 Closing; Deliveries. 
 (a) The conversion of the Obligations into Common Stock shall take place as soon as reasonably practicable following the satisfaction of the
conditions set forth in Sections 5 and 6 below, which closing shall be held in the offices of the Company, or at such other place as may be mutually agreeable to the Company and the Debt Holder (the “Closing”).

 (b) At the Closing or as soon as practicable thereafter, and in any event within two weeks after the Closing, the Company
shall deliver to the Debt Holder certificates representing the shares of Common Stock issued to Debt Holder pursuant to this Agreement. 
 (c) At the Closing, the Debt Holder shall deliver to the Company: 
 (i) each of the Notes or other documents evidencing the Obligations listed in Schedule 1 which shall be marked by the Company as “Cancelled”; and 
 (ii) such instruments and documents (including UCC-3 filings) and as may be necessary to effect the full and complete release
of all Security Interests. 
 2. Representations and Warranties of the Company. The Company hereby represents and warrants to the Debt
Holder that: 
 2.1 The Company and each of its subsidiaries has been duly organized and is validly existing as a corporation in
good standing under the laws of its jurisdiction of incorporation. The Company and each of its subsidiaries has the corporate power and authority to own its properties and conduct its business as currently being carried on and as described in the
Registration Statement, and is duly qualified to do business as a foreign corporation in good standing in each jurisdiction in which it owns or leases real property or in which the conduct of its business makes such qualification necessary and in
which the failure to so qualify would have or is reasonably likely to result in a material adverse effect upon the business, properties, operations, condition (financial or otherwise) or results of operations of the Company and its subsidiaries,
taken as a whole, or in its ability to perform its obligations under this Agreement (“Material Adverse Effect”). 
 2.2 The Company has the corporate power and authority to enter into this Agreement. This Agreement has been duly authorized by all necessary corporate action (including such action as is required by Section 144 of the General
Corporation Law of the State of Delaware (“DGCL”)), executed and delivered by the Company, and constitutes a valid, legal and binding obligation of the Company, enforceable in accordance with its terms, except as rights to indemnity
hereunder may be limited by federal or state securities laws and except as such enforceability may be limited by bankruptcy, insolvency, reorganization or similar laws affecting the rights of creditors generally and subject to general principles of
equity. 

 2.3 Subject to receipt of those approvals and consummation of the actions contemplated by
Sections 6.4, 6.5 and 6.6 below, the execution, delivery and performance of this Agreement and the consummation of the transactions herein contemplated will not (A) result in a breach or violation of any of the terms
and provisions of, or constitute a default under, any law, rule or regulation to which the Company or any subsidiary is subject, or by which any property or asset of the Company or any subsidiary is bound or affected, (B) conflict with, result
in any violation or breach of, or constitute a default (or an event that with notice or lapse of time or both would become a default) under, or give to others any right of termination, amendment, acceleration or cancellation (with or without notice,
lapse of time or both) of, any agreement, lease, credit facility, debt, note, bond, mortgage, indenture or other instrument (the “Contracts”) or obligation or other understanding to which the Company or any subsidiary is a party of
by which any property or asset of the Company or any subsidiary is bound or affected, or (C) result in a breach or violation of any of the terms and provisions of, or constitute a default under, the Company’s charter or bylaws, except in
the case of clauses (A) and (B) such breaches, violations, defaults, or conflicts which are not, individually or in the aggregate, reasonably likely to result in a Material Adverse Effect. 
 2.4 All consents, approvals, orders, authorizations and filings required on the part of the Company and its subsidiaries in connection with
the execution, delivery or performance of this Agreement have been obtained or made other than (i) such as have been made or obtained under the federal securities laws, FINRA rules or NASDAQ rules, (ii) such as may be required under the
blue sky laws of any jurisdiction in connection with the purchase and distribution of the Securities in the manner contemplated in the Agreement, (iii) the filing of a Current Report on Form 8-K regarding the Agreement with the SEC,
(iv) those approvals and actions contemplated by Sections 6.4, 6.5 and 6.6 below and (v) such consents, approvals, authorizations and filings the failure of which to make or obtain is not reasonably likely to
result in a Material Adverse Effect. 
 2.5 All of the issued and outstanding shares of capital stock of the Company are duly
authorized and validly issued, fully paid and nonassessable, and have been issued in compliance with all applicable securities laws, and conform to the description thereof in the Registration Statement. Except for the issuances of options or
restricted stock in the ordinary course of business, since the respective dates as of which information is provided in the Registration Statement, the Company has not entered into or granted any convertible or exchangeable securities, options,
warrants, agreements, contracts or other rights in existence to purchase or acquire from the Company any shares of the capital stock of the Company. The Securities, when issued, will be duly authorized and validly issued, fully paid and
nonassessable, issued in compliance with all applicable securities laws, and free of preemptive, registration or similar rights. 
 2.6 Except as set forth in the Registration Statement and except for eDiets, Inc., eDiets, B.V.I., Inc., eDiets, Europe Limited and Nutrio.com, Inc., each of which is a wholly-owned subsidiary the Company, the Company does not own, directly
or indirectly, any capital stock or other ownership interest in any partnership, corporation, business trust, limited liability company, limited liability partnership, joint stock company, trust, unincorporated association, joint venture or other
entity. 

 2.7 Each of the Company and its subsidiaries has filed all foreign, federal, state and local
returns (as hereinafter defined) required to be filed with taxing authorities prior to the date hereof or has duly obtained extensions of time for the filing thereof. Except as individually or in the aggregate would not reasonably be likely to
result in a Material Adverse Effect, (a) each of the Company and its subsidiaries has paid all taxes (as hereinafter defined) shown as due on such returns that were filed and has paid all taxes imposed on or assessed against the Company or such
respective subsidiary (other than such taxes as the Company or any of its subsidiaries are contesting in good faith and for which adequate reserves have been provided), (b) the provisions for taxes payable, if any, shown on the financial
statements filed with or as part of the Registration Statement are sufficient for all accrued and unpaid taxes, whether or not disputed, and for all periods to and including the dates of such consolidated financial statements, and (c) except as
disclosed in writing to Debt Holder, (i) no issues have been raised (and are currently pending) by any taxing authority in connection with any of the returns or taxes asserted as due from the Company or its subsidiaries, and (ii) no
waivers of statutes of limitation with respect to the returns or collection of taxes have been given by or requested from the Company or its subsidiaries. The term “taxes” mean all federal, state, local, foreign, and other net
income, gross income, gross receipts, sales, use, ad valorem, transfer, franchise, profits, license, lease, service, service use, withholding, payroll, employment, excise, severance, stamp, occupation, premium, property, windfall profits, customs,
duties or other taxes, fees, assessments, or charges of any kind whatever, together with any interest and any penalties, additions to tax, or additional amounts with respect thereto. The term “returns” means all returns,
declarations, reports, statements, and other documents required to be filed in respect to taxes. 
 2.8 Since the respective
dates as of which information is given in the Registration Statement, except for the transactions contemplated by this Agreement, the Public Offering, the Private Subscription Agreements and the Richardson Exchange, (A) neither the Company nor
any of its subsidiaries has incurred any material liabilities or obligations, direct or contingent, required to be reflected on a balance sheet in accordance with generally accepted accounting principles, or entered into any material transactions
other than in the ordinary course of business, (B) the Company has not declared or paid any dividends or made any distribution of any kind with respect to its capital stock, (C) there has not been any change in the capital stock of the
Company or any of its subsidiaries (other than a change in the number of outstanding shares of Common Stock due to the issuance of shares upon the exercise of outstanding options or warrants or the issuance of restricted stock awards or restricted
stock units under the Company’s existing stock awards plan, or any new grants thereof in the ordinary course of business), (D) there has not been any material change in the Company’s long-term or short-term debt, and (E) there
has not been the occurrence of any Material Adverse Effect. 
 2.9 There is not pending or, to the Knowledge of the Company,
threatened, any action, suit or proceeding to which the Company or any of its subsidiaries is a party or of which any property or assets of the Company is the subject before or by any court or governmental agency, authority or body, or any
arbitrator or mediator, which is reasonably likely to result in a Material Adverse Effect. The term “Knowledge” as used in this Agreement shall mean actual knowledge of the Company’s officers after due and reasonable inquiry.

 2.10 The Company and each of its subsidiaries holds, and is in compliance with, all franchises, grants, authorizations,
licenses, permits, easements, consents, certificates and orders (“Permits”) of any governmental or self regulatory agency, authority or body required for the conduct of its business, and all such Permits are in full force and effect, in
each case except where the failure to hold, or comply with, any of them is not reasonably likely to result in a Material Adverse Effect. 

 2.11 The Company and its subsidiaries have good and marketable title to all property
(whether real or personal) described in the Registration Statement as being owned by them that are material to the business of the Company, in each case free and clear of all liens, claims, security interests, other encumbrances or defects, except
as described in the Registration Statement or those that are not reasonably likely to result in a Material Adverse Effect. The property held under lease by the Company and its subsidiaries is held by them under valid, subsisting and enforceable
leases with only such exceptions with respect to any particular lease as do not interfere in any material respect with the conduct of the business of the Company or its subsidiaries. 
 2.12 The Company and each of its subsidiaries owns or possesses or has valid right to use all patents, patent applications, trademarks,
service marks, trade names, trademark registrations, service mark registrations, copyrights, licenses, inventions, trade secrets and similar rights (“Intellectual Property”) necessary for the conduct of the business of the Company
and its subsidiaries as currently carried on and as described in the Registration Statement, except those the absence of which are not reasonably likely to result in a Material Adverse Effect. To the Knowledge of the Company, no action or use by the
Company or any of its subsidiaries will involve or give rise to any infringement of, or license or similar fees for, any Intellectual Property of others, except where such action, use, license or fee is not reasonably likely to result in a Material
Adverse Effect. Neither the Company nor any of its subsidiaries has received any written notice alleging any such infringement or fee. 
 2.13 The Company and each of its subsidiaries has complied with, is not in violation of, and has not received any written notice of violation relating to any applicable law, rule or regulation relating to the conduct of its business, or the
ownership or operation of its property and assets, including, without limitation (to the extent applicable), (A) the Currency and Foreign Transactions Reporting Act of 1970, as amended, or any money laundering laws, rules or regulations,
(B) any laws, rules or regulations related to health, safety or the environment, including those relating to the regulation of hazardous substances, (C) the Sarbanes-Oxley Act of 2002 and the rules and regulations of the SEC thereunder,
(D) the Foreign Corrupt Practices Act of 1977 and the rules and regulations thereunder, and (E) the Employment Retirement Income Security Act of 1974 and the rules and regulations thereunder, in each case except where the failure to be in
compliance is not reasonably likely to result in a Material Adverse Effect. 
 2.14 Neither the Company nor any of its
subsidiaries nor, to the Knowledge of the Company, any director, officer, employee, representative, agent or affiliate of the Company or any of its subsidiaries is currently subject to any U.S. sanctions administered by the Office of Foreign Assets
Control of the U.S. Treasury Department (“OFAC”); and the Company will not directly or indirectly use the proceeds of the Public Offering, or lend, contribute or otherwise make available such proceeds to any person or entity, for
the purpose of financing the activities of any person currently subject to any U.S. sanctions administered by OFAC. 
 2.15 The
Company and each of its subsidiaries carries, or is covered by, insurance in such amounts and covering such risks as is adequate for the conduct of its business and the value of its properties and as is customary for companies engaged in similar
businesses in similar industries. 

 2.16 No labor dispute with the employees of the Company or any of its subsidiaries exists
or, to the Knowledge of the Company, is imminent that is reasonably likely to result in a Material Adverse Effect. 
 2.17
Neither the Company nor any of its subsidiaries is in violation, breach or default under its certificate of incorporation, bylaws or other equivalent organizational or governing documents, except where the violation is not reasonably likely to
result in a Material Adverse Effect. 
 2.18 Neither the Company, its subsidiaries nor, to its Knowledge, any other party is in
violation, breach or default of any Contract that is reasonably likely to result in a Material Adverse Effect. 
 2.19 No
supplier, customer, distributor or sales agent of the Company has notified the Company that it intends to discontinue or decrease the rate of business done with the Company, except where such decrease is not reasonably likely to result in a Material
Adverse Effect. 
 2.20 The Company and its board of directors, or a special committee thereof, have taken all action necessary
to exempt this Agreement and the transactions contemplated hereby from the restrictions on business combinations with interested stockholders set forth in Section 203 of the DGCL. 
 For the sake of clarity, and without limitation of the Debt Holder’s right to monetary damages for the breach or failure to be true of any representations and warranties, the failure of any
representations and warranties in this Section 2 to be true and correct shall not be a condition to the Closing and shall not entitle the Debt Holder not to consummate the exchange of the Notes for the Securities and perform its
obligations hereunder. 
 3. Representations and Warranties of the Debt Holder. The Debt Holder hereby represents and warrants to the
Company that: 
 3.1 Authorization. The Debt Holder has full power and authority to enter into this Agreement. All
corporate or other action on the part of the Debt Holder, and if applicable, its officers, directors, stockholders and/or partners necessary for the authorization, execution and delivery of this Agreement, and the performance of all obligations of
the Debt Holder hereunder has been taken or will be taken prior to the Closing. This Agreement, when executed and delivered by the Debt Holder, will constitute valid and legally binding obligations of the Debt Holder, enforceable in accordance with
their terms, except as limited by applicable bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance, or any other laws of general application affecting enforcement of creditors rights generally, and as limited by laws relating to
the availability of specific performance, injunctive relief, or other equitable remedies. 
 3.2 Acquiring Securities
Entirely for Own Account. The Debt Holder hereby represents that the Securities to be issued to the Debt Holder hereunder will be acquired for investment for the Debt Holder as principal for its own account, not as a nominee or agent, and not
with a view to the resale or distribution of any part thereof, and that the Debt Holder has no present intention of selling the same. By executing this Agreement, the Debt Holder further represents that the Debt Holder does not presently have any
contract, undertaking, agreement or arrangement with any person to sell to any of the Securities to be issued hereunder. 

 3.3 Accredited Investor; Pre-existing Relationship with the Company. The Debt Holder
was at the time it was offered the Securities, is as of the date hereof and as of the Closing an “accredited investor” as such term is defined in Rule 501 of Regulation D promulgated pursuant to the Securities Act of 1933, as amended
(the “Securities Act”), is knowledgeable, sophisticated and experienced in making, and is qualified to make decisions with respect to, investments in securities presenting an investment decision similar to that involved in the
purchase of the Securities, and has requested, received, reviewed and considered all information the Debt Holder deemed relevant in making an informed decision to purchase the Securities and is able to bear the economic risk of an investment in the
Securities and, at the present time, is able to afford a complete loss of such investment. The Debt Holder further represents and warrants that the Debt Holder has a pre-existing relationship with the Company and has been in discussions regarding
the conversion of the Obligations prior to the commencement of the Public Offering, and Debt Holder is not effecting the conversion contemplated herein in reliance on the Registration Statement or any prospectus supplement filed in connection
therewith. 
 3.4 Restricted Stock. The Debt Holder understands that the Securities are “restricted securities”
and have not been registered under the Securities Act, or registered or qualified under any state securities law, in reliance on specific exemptions therefrom, which exemptions may depend upon, among other things, the representations made by the
Debt Holder in this Agreement; the Debt Holder is acquiring the Securities in the ordinary course of business and for the Debt Holder’s own account for investment only, has no present intention of distributing any of such Securities and has no
arrangement or understanding with any other persons regarding the distribution of such Securities. 
 3.5 Transfer
Restrictions. The Debt Holder will not, directly or indirectly, offer, sell, pledge, transfer or otherwise dispose of (or solicit any offers to buy, purchase or otherwise acquire or take a pledge of) any of the Securities except in compliance
with the Securities Act, applicable state securities laws and the respective rules and regulations promulgated thereunder. 
 3.6 Legend. The Debt Holder understands that the Securities will bear a legend that the Company, in its sole reasonable discretion, deems necessary or advisable under the Securities Act or by the Blue Sky laws of any state to the
extent such laws are applicable to the shares represented by the certificate so legended. The Company may instruct its transfer agent not to register the transfer of any Securities until and unless the conditions specified in the legend are
satisfied. 
 4. Further Agreements. 
 4.1 Information Statement and Filings. 
 (a) As soon as practicable after
the date hereof, the Company shall: 
 (i) prepare (A) an information statement relating to the approval
under NASDAQ Listing Rule 5635(d) of the issuance (the “Issuance”) of shares of Common Stock (i) to certain investors pursuant to the Private Subscription Agreements and (ii) to the Debt Holder pursuant to this Agreement
(and to Kevin Richardson in connection with the Richardson Exchange) as contemplated by and in accordance with Regulation 14C under the Securities Exchange Act of 1934, as amended (an “Information Statement”; for the sake of
clarity, the Authorized Capital Increase will be addressed in the Information Statement) and (B) an amendment to the Company’s definitive proxy statement on Schedule 14A, previously filed with the SEC on March 22, 2010 with respect to
proposal 3 contained therein, which relates to the increase in the number of shares of Common Stock authorized for issuance by the Company (the “Proxy Statement Amendment”); 

 (ii) file the Information Statement and Proxy Statement Amendment with the
SEC and use its reasonable best efforts to have the preliminary Information Statement cleared by the SEC as promptly as practicable; and 
 (iii) (A) cause the definitive Information Statement and Proxy Statement Amendment to be disseminated to the stockholders of the Company in accordance with the provisions of the DGCL and Regulation 14A or
14C, as the case may be, as soon as possible (and in the case of the definitive Information Statement, after the preliminary Information Statement is cleared with the SEC) and (B) use its reasonable best efforts to provide on a timely basis
additional information required by NASDAQ with respect to its Listing of Additional Shares notification for the Securities. 
 (b) The Company shall give the Debt Holder and its legal counsel a reasonable opportunity to review, and shall consider all reasonable changes suggested by the Debt Holder regarding, the documents described in Section 4.1(a),
any amendment or supplement thereto, and any related proposed response to any comment of the SEC staff by the Company or its representatives (collectively, the “SEC Documents”) prior to filing of any such SEC Document with the SEC,
and promptly provide the Debt Holder with SEC comments or requests (including summaries of any oral comments) related to the SEC Documents. Each of the parties hereto shall correct promptly any information provided by it to be used specifically in
the SEC Documents, if required, that shall have become false or misleading in any material respect and shall take all steps necessary to file with the SEC and have cleared by the SEC any amendment or supplement to the SEC Documents so as to correct
the same and to cause the SEC Documents as so corrected to be disseminated to the stockholders of Company, in each case to the extent required by applicable law. 
 4.2 Voting Agreement. The Debt Holder agrees that it will at any meeting of the Company’s stockholders, however called and any postponement or adjournment thereof, or in connection with any
written consent of the Company’s stockholders, vote (or, if applicable, execute consents and approvals in respect of) all of the shares of Common Stock that it owns of record or beneficially as of the date of this Agreement, or that it acquires
prior to the Closing, in favor of the Issuance and the Authorized Capital Increase (as defined below), and against any action or agreement that would result in the Issuance or the Authorized Capital Increase not being consummated. The Debt Holder
agrees that prior to the Closing, it will not, directly or indirectly sell, transfer, assign, pledge, hypothecate or otherwise dispose of the record or beneficial ownership of, or enter into any other voting arrangement, whether by proxy, voting
agreement, voting trust, power-of-attorney or other grant with respect to its shares of Common Stock. 

 4.3 Amendment to Registration Rights Agreement. The Company and the Debt Holder have
entered into an amendment to that certain registration rights agreement between the Company and the Debt Holder dated as of June 23, 2009 and as amended on September 8, 2009, in the form of Exhibit A to this Agreement, to become
effective concurrently with the Closing. 
 5. Conditions of the Debt Holder’s Obligations at Closing. The obligations of the Debt
Holder to the Company under this Agreement are subject to the fulfillment on or before the Closing of each of the following conditions, unless otherwise waived: 
 5.1 Qualifications. All authorizations, consents, approvals or permits, if any, of any governmental authority or regulatory body of the United States or of any state that are required in connection
with the lawful issuance of the shares of Common Stock pursuant to this Agreement shall be obtained and effective as of the Closing. 
 5.2 Information Statement and Filings. The Information Statement and the Proxy Statement Amendment shall have been disseminated, in accordance with the provisions of the DGCL and Regulation 14A or 14C, as the case may be, to
stockholders of the Company at least 20 calendar days prior to the date of the Closing. 
 5.3 Increase in Authorized Common
Stock. The Company’s Certificate of Incorporation shall have been amended to increase the Company’s authorized Common Stock to at least100,000,000 (the “Authorized Capital Increase”). 
 5.4 Public Offering. The Public Offering shall have been completed and the Company shall have received at least $3,000,000 in gross
proceeds therefrom. 
 6. Conditions of the Company’s Obligations at Closing. The obligations of the Company to the Debt Holder
under this Agreement are subject to the fulfillment on or before the Closing of each of the following conditions, unless otherwise waived: 
 6.1 Representations and Warranties. The representations and warranties of the Debt Holder contained in Section 3 shall be true and correct on and as of the Closing with the same effect
as though such representations and warranties had been made on and as of the Closing. 
 6.2 Performance. All covenants,
agreements and conditions contained in this Agreement to be performed by the Debt Holder on or prior to the Closing shall have been performed or complied with in all material respects. 
 6.3 Qualifications. All authorizations, consents, approvals or permits, if any, of any governmental authority or regulatory body of
the United States or of any state that are required in connection with the lawful issuance and sale of the shares of Common Stock pursuant to this Agreement shall be obtained and effective as of the Closing. 
 6.4 Stockholder Approval. The Company shall have obtained the requisite stockholder approval via written consent for the Issuance in
satisfaction of NASDAQ Listing Rule 5635 and all other relevant rules and regulations of The NASDAQ Stock Market and in accordance with the Company’s certificate of incorporation and bylaws and the DGCL. 

 6.5 Information Statement and Filings. The Information Statement and the Proxy
Statement Amendment shall have been disseminated, in accordance with the provisions of the DGCL and Regulation 14A or 14C, as the case may be, to stockholders of the Company at least 20 calendar days prior to the date of the Closing. 
 6.6 Increase in Authorized Common Stock. The Company’s Certificate of Incorporation shall have been amended to effect the
Authorized Capital Increase. 
 6.7 Public Offering. The Public Offering for at least $3,000,000 in gross proceeds shall
have been completed. 
 6.8 Litigation. No court or governmental authority or regulatory body of the United States or of
any state of competent jurisdiction shall have enacted, issued, promulgated, enforced or entered any statute, law, ordinance, rule, regulation, judgment, decree, injunction or other order that is in effect or taken any other action (whether
temporarily, preliminarily or permanently) enjoining, restraining or otherwise prohibiting the consummation of the transactions contemplated by this Agreement or otherwise seeking material damages in connection therewith. 
 7. Miscellaneous. 
 7.1
Further Actions. The Company and the Debt Holder agree that in case at any time after the Closing any further action is necessary or desirable to carry out the purposes of this Agreement, each of the parties hereto will take such further
action (including without limitation, the execution and delivery of such further instruments and documents) as any other party hereto may reasonably request, provided that no party shall be required to undertake action that would reasonably be
expected to result in material liability or (unless reimbursed) expense for such party without its consent. 
 7.2 Survival
of Warranties. Notwithstanding any investigation made by any party to this Agreement, all covenants, agreements, representations and warranties made by the Company and the Debt Holder herein shall survive the execution of this Agreement, the
delivery to the Debt Holder of the Securities being purchased and the payment therefor, and a party’s reliance on such representations and warranties shall not be affected by any investigation made by such party or any information developed
thereby. 
 7.3 Transfer; Successors and Assigns. The terms and conditions of this Agreement shall inure to the benefit
of and be binding upon the respective successors and assigns of the parties. Nothing in this Agreement, express or implied, is intended to confer upon any party other than the parties hereto or their respective successors and assigns any rights,
remedies, obligations, or liabilities under or by reason of this Agreement, except as expressly provided in this Agreement. 
 7.4 Governing Law. This Agreement and all acts and transactions pursuant hereto and the rights and obligations of the parties hereto shall be governed, construed and interpreted in accordance with the laws of the State of Delaware,
without giving effect to principles of conflicts of law. 

 7.5 Counterparts. This Agreement may be executed in two or more counterparts, each of
which shall be deemed an original and all of which together shall constitute one instrument. 
 7.6 Titles and Subtitles.
The titles and subtitles used in this Agreement are used for convenience only and are not to be considered in construing or interpreting this Agreement. 
 7.7 Notices. Any notice required or permitted hereunder shall be in writing and shall be sufficiently given if personally delivered, delivered by facsimile telephone transmission, delivered by
express delivery service (such as Federal Express), or mailed first class U.S. mail, postage prepaid, addressed as follows: 
 a. If to the Debt Holder: 
 c/o Prides Capital Partners, LLC 
 200 State Street 
 13th Floor

 Boston, MA 02109 
 Attn: Kevin A. Richardson, II 
 Tel: 617-778-9200 
 Fax: 617-778-9299 
 With a copy to: 
 Crowell & Moring LLP 
 1001 Pennsylvania Ave., NW 
 Washington, DC 20004 
 Attn: Richard B. Holbrook, Jr., Esq. 
 Tel: 202-508-8779 
 Fax: 202-628-5116 
 b. If to the Company: 
 eDiets.com, Inc. 
 1000 Corporate Drive 
 Suite 600 
 Ft. Lauderdale, Florida 33334 
 Attn: Chief Financial Officer 
 Tel: 954-703-6374 
 Fax: 954-333-3715 
 with a copy to: 
 Holland & Knight LLP 
 One East Broward Boulevard, Suite 1300 

Fort Lauderdale, FL 33301 
 Attn: Kara L. MacCullough 
 Tel: 954-525-1000 

 (or to such other address as any party shall specify by written notice so given), and shall be deemed to
have been delivered as of the date so delivered or three (3) days after mailing for domestic mail. 
 7.8 Legal Fees;
Prevailing Party. At the Closing, the Company shall reimburse the reasonable fees and out-of-pocket expenses of the Debt Holder incurred in connection with the negotiation and consummation of the transactions contemplated hereby, including
reasonable legal fees and expenses, in an amount not to exceed $25,000.00 in the aggregate. In the event that litigation, arbitration or other quasi-judicial proceedings are commenced by any party to this Agreement, the prevailing party shall be
entitled to recover all costs and expenses incurred in connection with or arising out of such proceedings (including reasonable attorneys’ fees and expenses incurred in such proceedings and any appeals thereof). 
 7.9 Amendments and Waivers. Any term of this Agreement may be amended or waived only with the written consent of the Company and the
Debt Holder. Any amendment or waiver effected in accordance with this Section 7.9 shall be binding upon the Debt Holder and each transferee of the Common Stock, each future holder of all such securities, and the Company. 
 7.10 Severability. If one or more provisions of this Agreement are held to be unenforceable under applicable law, the parties agree
to renegotiate such provision in good faith. In the event that the parties cannot reach a mutually agreeable and enforceable replacement for such provision, then (a) such provision shall be excluded from this Agreement, (b) the balance of
the Agreement shall be interpreted as if such provision were so excluded and (c) the balance of the Agreement shall be enforceable in accordance with its terms. 
 7.11 Delays or Omissions. No delay or omission to exercise any right, power or remedy accruing to any party under this Agreement, upon any breach or default of any other party under this Agreement,
shall impair any such right, power or remedy of such non-breaching or non-defaulting party nor shall it be construed to be a waiver of any such breach or default, or an acquiescence therein, or of any similar breach or default thereafter occurring;
nor shall any waiver of any single breach or default be deemed a waiver of any other breach or default theretofore or thereafter occurring. Any waiver, permit, consent or approval of any kind or character on the part of any party of any breach or
default under this Agreement, or any waiver on the part of any party of any provisions or conditions of this Agreement, must be in writing and shall be effective only to the extent specifically set forth in such writing. All remedies, either under
this Agreement or by law or otherwise afforded to any party, shall be cumulative and not alternative. 
 7.12 Entire
Agreement. This Agreement constitutes the entire agreement between the parties hereto pertaining to the subject matter hereof, and any and all other written or oral agreements relating to the subject matter hereof existing between the parties
hereto are expressly cancelled. 

 7.13 Third Party Beneficiaries. Except as specifically provided in
Sections 7.3 and 7.9 hereof, no provision of this Agreement is intended for the benefit of any party other than the parties hereto. 
 7.14 Failure of Public Offering to Occur. In the event that the Public Offering for at least $3,000,000 in gross proceeds shall not have been consummated within 60 days of the date hereof, either
party may terminate this Agreement by written notice to the other party. 
 [Signature Page Follows] 

 IN WITNESS WHEREOF, the parties hereto have executed this Agreement on the date first
written above. 
  

			
	EDIETS.COM, INC.
		
	By:	 	 /s/ Thomas Hoyer

	Name: Thomas Hoyer
	Title: CFO
	
	PRIDES CAPITAL FUND I, L.P.
	By: Prides Capital Partners, LLC, its General Partner
		
	By:	 	 /s/ Kevin A. Richardson, II

	Name: Kevin A. Richardson, II
	Title: Managing Member

 [Signature Page to Debt Conversion Agreement] 

 Schedule 1 
  

									
	 Date of Issuance
	  	Original
Principal	  	Maturity Date	  	Accrued Interest Payable
as of March 31, 2010
	 August 31, 2007
	  	$	10,000,000	  	August 31, 2010	  	$	4,607,478
	 May 30, 2008
	  	$	2,595,000	  	June 30, 2011	  	$	1,006,643
	 November 13, 2008
	  	$	2,550,000	  	June 30, 2011	  	$	713,412

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