Document:

EX-10.1

 Exhibit 10.1 

SIDE LETTER AGREEMENT 

This Side Letter Agreement (this “Side Letter”), is made and entered into as of December 31, 2021, by and among
Cushman & Wakefield Global, Inc. (the “Employer”), Cushman & Wakefield plc (together, as the context requires, with the Employer and their respective subsidiaries, affiliates, predecessors, successors and assigns,
the “Company”) and Brett White (“Executive”). The Company and Executive are each referred to herein individually as a “Party” and together as the “Parties.” Capitalized terms used
and not defined herein shall have the meanings given to such terms in the Employment Agreement (as defined below). 
 WHEREAS, the
Parties entered into that certain Amended and Restated Employment Agreement, dated as of August 27, 2020 (the “Employment Agreement”), which sets forth the terms and conditions governing Executive’s employment with the
Company; 
 WHEREAS, in accordance with the terms of the Employment Agreement, the Parties intend that Executive will incur a
Qualifying Resignation, effective as of December 31, 2021 (the “Effective Date”); and 
 WHEREAS, the Parties
now desire to enter into this Side Letter to set forth their understanding with respect to certain terms and conditions upon and following the Qualifying Resignation. 

NOW, THEREFORE, in consideration of the mutual covenants, commitments and agreements set forth herein, and for other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows: 
 1. Restrictive
Covenants. Executive acknowledges and agrees that the rights and obligations set forth in Section 4 of the Employment Agreement (collectively, and as modified herein, the “Restrictive Covenants”) will remain in full force
and effect in accordance with all of the terms and conditions thereof, except as expressly set forth in this Section 1. 

(a) Extension of Restricted Periods. Notwithstanding any provision of the Employment Agreement or any other agreement between the
Parties to the contrary, the Restrictive Covenants shall survive the Effective Date and continue to apply during Executive’s service as a member of the Board of Directors; provided that the Restrictive Covenants set forth in
Section 4.1 of the Employment Agreement shall survive the Effective Date and expire on June 30, 2025, regardless of the date that Executive ceases to provide services to the Company (either as an employee or as a member of the Board of
Directors). 
 (b) Outside Activities Exception. Following the Effective Date, Executive shall not be required to obtain the prior
written consent of the Board of Directors in order to, and Executive may, provide services in any capacity to a for-profit entity, organization or business other than the Company, (i) so long as such
entity, organization or business is not publicly traded and (ii) subject to Executive’s continued compliance with the other provisions set forth in Sections 1.3 and 4 of the Employment Agreement (including, for the avoidance of doubt and
without limitation, with respect to any Competing Business or any other entities, organizations, businesses or activities that compete or are competitive with the Company). For the avoidance of doubt, the restrictions set forth in Section 1.3
of the Employment Agreement (as modified by this Section 1(b)) and subject to the limitations of the Restrictive Covenants) shall expire on the earlier to occur of (x) the date that Executive is no longer providing
services to the Company, either as an employee or as a member of the Board of Directors, and (y) December 31, 2023. 

 The Parties acknowledge and agree that the consideration provided to Executive (A) upon
the Qualifying Resignation and (B) in Sections 1(b) and 2 of this Side Letter is sufficient consideration for the Restrictive Covenants, as modified herein. 

2. No Additional Compensation or Benefits. Except as expressly set forth in Section 3.7 of the Employment Agreement and except for
(a) any vested benefits under any Company plans and (b) the continuation of health insurance benefits (i) for the period during which Executive continues to be employed by the Company or (ii) if not so employed, on the terms and
to the extent required by COBRA, the Company shall have no additional obligations upon and following the Effective Date with respect to any compensation or benefits payable to Executive, including with respect to any Base Salary and Annual Bonus
amounts and severance benefits, except that (x) Executive shall remain eligible to receive any Annual Bonus in respect of calendar year 2021 based on achievement of the performance goals previously established by the Board of Directors (or a
committee thereof) for such calendar year, to be paid at the same time as annual bonuses in respect of calendar year 2021 are paid to other senior executives of the Company, and in accordance with Section 2.2 of the Employment Agreement, and
(y) if Executive’s service on the Board of Directors continues beyond December 31, 2023, then, commencing on January 1, 2024, Executive shall be entitled to receive any non-employee
director compensation and benefits made available to the Company’s other non-employee directors then serving on the Board of Directors in accordance with the Company’s
non-employee director compensation program as in effect from time to time. Notwithstanding the foregoing and for the avoidance of doubt, no provision of this Side Letter shall be construed to alter
Executive’s eligibility to receive any remaining Equity Grants in accordance with Sections 2.4(a) and 3.7 of the Employment Agreement. 

3. General Provisions. 

(a) Except as expressly provided herein, the Parties acknowledge and agree that the terms of the Employment Agreement and the Restrictive
Covenants shall otherwise remain unchanged, and the Parties shall remain subject to all of the terms and conditions set forth therein. Executive acknowledges and agrees that Executive’s execution of and entry into this Side Letter were
voluntary and shall not constitute or provide a basis, in any part, for “Good Reason” under the Employment Agreement or any other agreement between the Parties. 

(b) Sections 5.1 through 5.7 and Sections 5.9 through 5.16 of the Employment Agreement are hereby incorporated into this Side Letter by
reference thereto, mutatis mutandis. No other agreements or representations with respect to the subject matter hereof have been made by either Party that are not expressly set forth in the Employment Agreement or this Side Letter, and this
Side Letter and the Employment Agreement, as modified herein, set forth the entire understanding and agreement between the Parties with respect to the subject matter contained herein. In the event of any conflict between the Employment Agreement or
any other agreement between the Parties and this Side Letter, this Side Letter shall control. 
 [Signature Page Follows] 

  
 2 

 IN WITNESS WHEREOF, the undersigned have executed this Side Letter Agreement as of the date
and year first written above. 
  

			
	CUSHMAN & WAKEFIELD GLOBAL, INC.	  	EXECUTIVE
		
	 By: /s/ Brett
Soloway                                
	  	/s/ Brett
White                                        

	 Name: Brett Soloway
	  	Brett White
	 Title: Director
	  	
		
	CUSHMAN & WAKEFIELD PLC	  	
		
	 By: /s/ Tim
Dattels                                    
	  	
	 Name: Tim Dattels
	  	
	 Title: Lead Director
	  	

 Side Letter Agreement Signature PageExhibit 10.1

 

SHARE EXCHANGE AGREEMENT

 

This Share Exchange Agreement
(“Agreement”) between The OLB Group, Inc., a Delaware corporation (“OLB”), and the persons listed in Exhibit
A hereof (collectively the “Shareholders”), being the owners of record of all of the issued and outstanding stock
of CROWD IGNITION, Inc., a New York corporation (“CROWD IGNITION”), is entered into as of January 3, 2022.

 

RECITALS

 

A.   CROWD
IGNITION is a New York corporation.

 

B.   The
Shareholders own 100 shares of the issued and outstanding shares of common stock of CROWD IGNITION (the “CROWD IGNITION Stock”),
which represents all of the issued and outstanding ownership interests of CROWD IGNITION.

 

C.   The
Shareholders have agreed to sell to OLB, and OLB has agreed to purchase, the CROWD IGNITION Stock from the Shareholders in exchange for
shares of common stock of OLB, pursuant to the terms and conditions set forth in this Agreement.

 

D.   CROWD
IGNITION will become a wholly owned subsidiary of OLB.

 

NOW THEREFORE, in consideration
of the mutual representations, warranties, covenants and agreements contained in this Agreement, the parties agree as follows:

 

 1. Exchange of Stock.

 

		(a)	Each Shareholder, severally and not jointly, agrees to transfer to OLB, and OLB agrees to purchase from
such Shareholder, all of the Shareholder’s right, title and interest in the number of shares of CROWD IGNITION Stock held by such
Shareholder and set forth on Schedule A, free and clear of all mortgages, liens, pledges, security interests, restrictions, encumbrances,
or adverse claims of any nature imposed by such Shareholder.

 

		(b)	Upon surrender by the Shareholders (the “Surrender Date”) of the certificates evidencing the
CROWD IGNITION Stock duly endorsed for transfer to OLB or accompanied by stock powers executed in blank by the Shareholders, OLB will
cause 1,318,408 shares (subject to adjustment for fractionalized shares as set forth below) of the common voting stock, par value $0.0001
of OLB (the “OLB Stock”) to be issued to the Shareholders, in full satisfaction of any right or interest which each Shareholder
held in the CROWD IGNITION Stock. The OLB Stock will be issued to the Shareholders on a pro rata basis, in the same proportion as the
percentage of their ownership interest in the CROWD IGNITION Stock, as set forth on Exhibit A. Any fractional shares
that will result due to such pro rata distribution will be rounded down to the next lowest whole number.

 

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 2. Closing.

 

		(a)	The parties to this Agreement will hold a digital closing (the “Closing”) for the purpose of
executing and exchanging all of the documents contemplated by this Agreement and otherwise effecting the transactions contemplated by
this Agreement. The Closing will be held on or after November 15, 2021, unless another place or time is mutually agreed upon in writing
by the parties. All proceedings to be taken and all documents to be executed and exchanged at the Closing will be deemed to have been
taken, delivered and executed simultaneously, and no proceeding will be deemed taken nor document deemed executed or delivered until all
have been taken, delivered and executed. If agreed to by the parties, the Closing may take place through the exchange of documents by
fax, electronic delivery and/or express courier.

 

		(b)	With the exception of any stock certificates which must be in their original form, any copy, fax, e-mail
or other reliable reproduction of the writing or transmission required by this Agreement or any signature required thereon may be used
in lieu of an original writing or transmission or signature for any and all purposes for which the original could be used, provided that
such copy, fax, e-mail or other reproduction is a complete reproduction of the entire original writing or transmission or original signature,
and the originals are promptly delivered thereafter.

 

3.   Representations
and Warranties of OLB.

 

OLB represents and warrants
as follows:

 

		(a)	OLB is a corporation duly organized, validly existing, and in good standing under the laws of the State
of Delaware and is licensed or qualified as a foreign corporation in all states in which the nature of its business or the character or
ownership of its properties makes such licensing or qualification necessary.

 

		(b)	Execution of this Agreement and performance by OLB hereunder has been duly authorized by all requisite
corporate action on the part of OLB, and this Agreement constitutes a valid and binding obligation of OLB, and is enforceable against
OLB, in accordance with its terms, except as such enforceability may be limited by (i) bankruptcy, insolvency, reorganization, moratorium
or similar laws of general applicability affecting the enforcement of creditors’ rights and (ii) the application of general principles
of equity (regardless of whether such enforceability is considered in a proceeding in equity or at law). OLB’s execution and delivery
of this Agreement and its performance hereunder will not violate any provision of any charter, bylaw, indenture, mortgage, lease, or agreement,
or any order, judgment, decree, law or regulation, to which any property of OLB is subject or by which OLB is bound.

 

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		(c)	OLB has full corporate power and authority to enter into this Agreement and to carry out its obligations
hereunder.

 

		(d)	OLB has had the opportunity to perform all due diligence investigations of CROWD IGNITION and its business
and operations as it has deemed necessary or appropriate and to ask questions of the officers and directors of CROWD IGNITION and has
received satisfactory answers to all of its questions. OLB has had access to all documents and information about CROWD IGNITION and has
reviewed sufficient information to allow it to evaluate the merits and risks of the transactions contemplated by this Agreement.

 

		(e)	OLB is acquiring the CROWD IGNITION shares to be transferred to it under this Agreement for investment
and not with a view to the sale or distribution thereof.

 

		(f)	The OLB Stock to be issued to each Shareholder at Closing will be duly authorized and validly issued,
fully paid and non-assessable, and issued in full compliance with all federal, state, and local laws, rules and regulations.

 

		(g)	There is no litigation or proceeding pending, or to OLB’s knowledge, threatened, against or relating
to the OLB Stock or that may materially adversely affect the ability of OLB to consummate the transactions contemplated hereby.

 

		(h)	The issuance of the OLB Stock pursuant hereto does not require the consent of any third-party or governmental
authority.

 

4.   Representations
and Warranties of the Shareholders.

 

Each Shareholder, severally
and not jointly, represents and warrants as follows:

 

		(a)	Such Shareholder is not a party to any agreements purporting to restrict the transfer of the CROWD IGNITION
Stock, nor any voting agreements, voting trusts or other arrangements restricting or affecting the voting of the CROWD IGNITION Stock.

 

		(b)	The Shareholders have full right, power and authority to sell, transfer and deliver the CROWD IGNITION
Stock, and upon delivery of the certificates therefor together with stock powers as contemplated in this Agreement, the Shareholders will
transfer to OLB valid and marketable title to the CROWD IGNITION Stock, including all voting and other rights to the CROWD IGNITION Stock,
free and clear of all pledges, liens, security interests, adverse claims, options, rights of any third party, or other encumbrances. Each
of the Shareholders owns and holds that the number or percentage of CROWD IGNITION Stock, which are listed opposite their names on Exhibit
A attached hereto.

 

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		(c)	There is no litigation or proceeding pending, or to such Shareholder’s knowledge, threatened, against
such Shareholder relating to such Shareholder’s ownership of CROWD IGNITION Stock or that may materially adversely affect the ability
of such Shareholder to consummate the transactions contemplated hereby.

 

		(d)	The current residence address or principal place of business (for any non-individual shareholder) of such
CROWD IGNITION Shareholder is as listed on Exhibit A attached hereto.

 

		(f)	Such CROWD IGNITION Shareholder has had the opportunity to perform all due diligence investigations of
OLB and its business as they have deemed necessary or appropriate and to ask questions of OLB’s officers and directors and have received
satisfactory answers to all of their questions. Such Shareholder has had access to all documents and information about OLB and has reviewed
sufficient information to allow such Shareholder to evaluate the merits and risks of the acquisition of the OLB Stock.

 

		(g)	Such Shareholder is acquiring the OLB Stock for his, her or its own account (and not for the account of
others) for investment and not with a view to the distribution therefor. Such Shareholder will not sell or otherwise dispose of the OLB
Stock without registration under the Securities Act of 1933, as amended, or an exemption therefrom, and the certificate or certificates
representing the OLB Stock will contain a legend to the foregoing effect.

 

		(h)	Each Shareholder represents to OLB that he, she or it is an accredited investor as defined in Rule 501(a)
of Regulation D promulgated under the Securities Act of 1933, as amended.

 

5.   Conditions
to Obligations of Shareholders.

 

Each Shareholder’s obligation
to complete the transactions contemplated herein is subject to fulfillment on or before the Closing of each of the following conditions,
unless waived in writing by such Shareholder as appropriate:

 

		(a)	The representations and warranties of OLB set forth herein will be true and correct at the Closing as
though made at and as of that date, except as affected by transactions contemplated hereby.

 

		(b)	OLB will have performed all covenants required by this Agreement to be performed by it on or before the
Closing.

 

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		(c)	This Agreement will have been approved by the Board of Directors of OLB.

 

		(d)	There will have occurred no material adverse change in the business, operations or prospects of OLB.

 

		(e)	Each other Shareholder shall have entered into a counterpart to this Agreement and shall have sold his, her or its CROWD IGNITION
Stock to OLB.

 

6.   Conditions
to Obligations of OLB.

 

OLB’s obligation to complete
the transaction contemplated herein will be subject to fulfillment on or before the Closing of each of the following conditions, unless
waived in writing by OLB, as appropriate:

 

		(a)	The representations and warranties of the Shareholders set forth herein will be true and correct at the
Closing as though made at and as of that date, except as affected by transactions contemplated hereby.

 

		(b)	The Shareholders will have performed all covenants required by this Agreement to be performed by them
on or before the Closing.

 

		(c)	There will have occurred no material adverse change in the business, operations or prospects of CROWD
IGNITION.

 

7.   Additional
Covenants.

 

		(a)	The parties agree that they will not make, and each Shareholder will not permit CROWD IGNITION to make,
any public announcements relating to this Agreement or the transactions contemplated herein without the prior written consent of the other
party, except as may be required upon the written advice of counsel to comply with applicable laws or regulatory requirements after consulting
with the other party hereto and seeking their consent to such announcement.

 

		(b)	OLB and the Shareholders will cooperate with each other in the preparation of a Form 8-K to be filed with
the SEC describing the transaction contemplated by this Agreement and such other items as are required by the SEC rules and regulations.

 

		(c)	The Parties intend that the transactions contemplated by this Agreement qualify as a tax-free exchange
under Section 351 of the United States Internal Revenue Code. The Parties will take the position for all purposes that the said
transactions qualify under said Section 351. 

 

8.   Termination.

 

This Agreement may be terminated
by mutual consent in writing.

 

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9.   Expenses.

 

Whether or not the Closing
is consummated, each of the parties will pay all of his, her, or its own legal and accounting fees and other expenses incurred in the
preparation of this Agreement and the performance of the terms and provisions of this Agreement.

 

 10. Survival of Representations and Warranties.

 

The representations and warranties
of the Shareholders and OLB set out in this Agreement will survive Closing for a period of twelve months.

 

11.   Waiver.

 

Any failure on the part of
either party hereto to comply with any of its obligations, agreements, or conditions hereunder may be waived in writing by the party to
whom

such compliance is owed.

 

12.   Brokers.

 

Each party agrees to indemnify
and hold harmless the other party against any fee, loss, or expense arising out of claims by brokers or finders employed or alleged to
have been employed by the indemnifying party.

 

13.   Notices.

 

All notices and other communications
under this Agreement must be in writing and will be deemed to have been given only if delivered in person or by internationally recognized
commercial courier service such as UPS or Federal Express, as follows:

 

If to OLB, to:

 

The OLB Group, Inc.

200 Park Avenue

Suite 1700

New York, NY 10166

 

If to the Shareholders, to:

the addresses set forth on
Exhibit A hereto.

 

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14.   General
Provisions.

 

		(a)	This Agreement will be governed by and under the laws of the State of New York, without giving effect
to conflicts of law principles. If any provision hereof is found to be invalid or unenforceable, that part will be amended to achieve,
as nearly as possible, the same effect as the original provision and the remainder of this Agreement will remain in full force and effect.

 

		(b)	The parties agree that any dispute arising under or with respect to or in connection with this Agreement,
whether during the term of this Agreement or at any subsequent time, shall be resolved fully and exclusively by binding arbitration in
accordance with the commercial rules then in force of the American Arbitration Association with the proceedings taking place in New York,
New York before a panel of three (3) arbitrators, each with at least 10 years experience in the securities industry. The arbitrators shall
not alter the terms of this Agreement or any related agreement.

 

		(c)	This Agreement constitutes the entire agreement and final understanding of the parties with respect to
the subject matter hereof and supersedes and terminates all prior and/or contemporaneous understandings and/or discussions between the
parties, whether written or verbal, express or implied, relating in any way to the subject matter hereof. This agreement may not be altered,
amended, modified or otherwise changed in any way except by a written agreement, signed by both parties.

 

		(d)	This Agreement will inure to the benefit of, and be binding upon, the parties hereto and their successors
and assigns; provided, however, that any assignment by either party of its rights under this Agreement without the written consent of
the other party will be void.

 

		(e)	The parties agree to take any further actions and to execute any further documents which may from time
to time be necessary or appropriate to carry out the purposes of this Agreement.

 

		(f)	The headings of the Sections, paragraphs and subparagraphs of this Agreement are solely for convenience
of reference and will not limit or otherwise affect the meaning of any of the terms or provisions of this Agreement. The references in
this Agreement to Sections, unless otherwise indicated, are references to sections of this Agreement.

 

		(g)	This Agreement may be executed in counterparts, each one of which will constitute an original and all
of which taken together will constitute one document. This Agreement may be executed by delivery of a signed signature page by fax to
the other parties hereto and such fax execution and delivery will be valid in all respects.

 

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In
Witness Whereof, the Parties hereto have executed this Agreement as of the date first written above.

 

	THE OLB GROUP, INC.	 
	 	 
	By:	/s/ Rachel Boulds	 
	Rachel Boulds, Chief Financial Officer 	 
	 	 
	 	 
	THE SHAREHOLDERS OF CROWD IGNITION, INC.:	 
	 	 
	/s/ Ronny Yakov	 
	Ronny Yakov	 
	 	 
	/s/ John Herzog	 
	John Herzog	

 

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EXHIBIT A

 

 

	Shareholder	 	CROWD IGNITION Shares Held	 	OLB Shares to be Issued	 
	 	 	 	 	 	 
	Ronny Yakov	 	78	 	 	1,028,358	 
	c/o The OLB Group, Inc.	 	 	 	 	 	 
	200 Park Avenue, Suite 1700	 	 	 	 	 	 
	New York, NY 10166	 	 	 	 	 	 
	 	 	 	 	 	 	 
	John Herzog	 	22	 	 	290,050	 
	824 Harbor Road	 	 	 	 	 	 
	Southport, CT 06890	 	 	 	 	 	 

 

 

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