Document:

Exhibit 10.2

 

This
instrument is subject to the terms of aN Intercreditor Agreement, dated AUGUST 13, 2012, between Wells Fargo BANK, NATIONAL ASSOCIATION,
PRENTICE CONSUMER PARTNERS, LP, A DELAWARE LIMITED PARTNERSHIP AND RHO VENTURES VI, L.P., A DELAWARE LIMITED PARTNERSHIP (the “INTERCREDITOR
AGREEMENT”). payor shall furnish a copy of THE intercreditor agreement upon written request and without charge.

 

THE OFFER AND SALE
OF THIS NOTE HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”), OR THE SECURITIES
LAWS OF ANY STATE. THIS NOTE MAY NOT BE TRANSFERRED EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT AND APPLICABLE
STATE SECURITIES LAWS OR PURSUANT TO AN APPLICABLE EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF SUCH ACT AND SUCH LAWS.

  

BLUEFLY, INC.

 

SECURED SUBORDINATED PROMISSORY NOTE

 

$1,500,000

	New York, New York	August 13, 2012

 

FOR VALUE RECEIVED, the
undersigned, BLUEFLY, INC., a Delaware corporation (the “Payor” or the “Company”), promises
to pay to the order of Prentice Consumer Partners, LP, a Delaware limited partnership, or its registered assign (the “Payee”),
the principal sum of One Million Five Hundred Thousand Dollars ($1,500,000) and interest on the outstanding principal balance as
set forth herein.

 

1.          Interest
Rate; Payment.

 

(a)          The
outstanding principal balance of this Secured Subordinated Promissory Note (this “Note”) shall bear interest
at an annual rate equal to 15% per annum, with interest accruing, from and including the date hereof, on a cumulative, compounding
basis. Interest shall be computed on the basis of a 365- or 366-day year, as the case may be, and the actual number of days elapsed,
and shall be payable quarterly in cash, with any accrued but unpaid interest payable upon repayment of the principal on any Repayment
Date (as defined below) in cash.

 

(b)          The
outstanding principal and all accrued and unpaid interest shall be paid in full upon the earliest to occur of (i) August 13, 2013,
(ii) a Change of Control (as defined below) and (iii) the date on which the Company consummates a debt or equity financing (other
than a Permitted Refinancing) resulting in proceeds to the Company of at least $7,500,000 (excluding for this purpose any proceeds
received by the Company on account of the conversion

 

    	 

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of
any notes or the exercise of any warrants, in each case, whether currently outstanding or hereafter issued) (the “Maturity
Date”), unless repaid earlier pursuant to the provisions of Section 2 (the date of any payment pursuant to Section
2 and the Maturity Date, collectively referred to as a “Repayment Date”). On a Repayment Date, the Payor
shall pay the applicable amount of principal and interest in lawful money of the United States of America by wire or bank transfer
of immediately available funds to an account designated by the Payee in writing from time to time. “Change of Control”
means (1) the Company consummating a transaction or series of related transactions to effectuate any sale or other disposition
of all or substantially all of its assets, (2) the Company consummating a consolidation or merger with or into another entity
(other than a merger of the Company with and into one of its wholly-owned subsidiaries), (3) any “Person” (as defined
in Section 3(a)(9) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) or “group”
(as defined in Rule 13d-5, promulgated under the Exchange Act) other than Payee and/or its affiliates and one or more of Quantum
Industrial Partners, LDC, SFM Domestic Investments, LLC, Maverick Capital, Ltd., Prentice Capital Management, LP, Rho Ventures,
L.P. and/or their affiliates or any group that includes any such Person, becoming the beneficial owner (as determined by Rule
13d-3, promulgated under the Exchange Act), directly or indirectly, of outstanding shares of stock of the Company entitling such
Person or Persons to exercise 50% or more of the total votes entitled to be cast at a regular or special meeting, or by action
by written consent, of the stockholders of the Company in the election of directors, or (4) any other sale of a majority of the
outstanding equity of the Company, in one transaction or in a series of transactions. “Permitted Refinancing”
means the incurrence of any indebtedness of the Company or any of its subsidiaries in exchange for, or the net proceeds of which
are used to refinance indebtedness of the Company or any of its subsidiaries incurred pursuant to the Credit Agreement (as defined
below), provided that the aggregate amount committed by the lenders in any such refinancing indebtedness is not greater
than 110% of the aggregate amount committed by the lenders under the Credit Agreement that is being so refinanced, plus the amount
of any fees and expenses associated therewith.

 

2.          Prepayment.

 

(a)          
Prepayment Upon Event of Default.

 

(i)          Upon
the occurrence of an Event of Default (under Section 3(d) or (e)), the outstanding principal of and all accrued interest
on this Note shall be accelerated and shall automatically become immediately due and payable, without presentment, demand, protest
or notice of any kind, all of which are expressly waived by the Payor, notwithstanding anything contained herein to the contrary.

 

(ii)          Subject
to the terms of the Intercreditor Agreement, the Payee shall, at their sole option, have the right to require Payor to pay the
outstanding principal of and all accrued interest on this Note upon the occurrence of any Event of Default under Section 3(a),
(b), (c), (f), (g) or (h).

 

(iii)          Any
prepayment under this Section 2(a) shall include payment of reasonable costs and expenses, if any, of the Payee associated
with such prepayment.

 

    	 

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(b)          Optional
Prepayment. The Company may, at its option, without premium or penalty, upon five (5) days’ prior written notice to the
Payee, repay the unpaid principal amount of this Note, at any time in whole or from time to time in part, together with interest
accrued thereon to the date of prepayment. Any such prepayment shall be applied first to the payment of accrued interest and then
to repayment of principal. Upon any partial prepayment of the unpaid principal amount of this Note, the Holder shall make notation
on this Note of the portion of the principal so prepaid.

 

3.          Events
of Default. An “Event of Default” shall occur if:

 

(a)          the
Payor shall default in the payment of the principal of or interest payable on this Note, when and as the same shall become due
and payable, whether at maturity or at a date fixed for prepayment or by acceleration or otherwise and such default with respect
to the payment of interest shall continue unremedied for two days;

 

(b)          the
Payor shall fail to observe or perform any covenant or agreement contained in this Note, and such failure shall continue for ten
business days after Payor receives notice of such failure;

 

(c)          any
representation, warranty, certification or statement made by or on behalf of the Payor in this Note or in any certificate, writing
or other document delivered pursuant hereto shall prove to have been incorrect in any material respect when made;

 

(d)          an
involuntary proceeding shall be commenced or an involuntary petition shall be filed in a court of competent jurisdiction seeking
(A) relief in respect of Payor or of a substantial part of Payor's respective property or assets, under Title 11 of the
United States Code, as now constituted or hereafter amended, or any other Federal or state bankruptcy, insolvency, receivership
or similar law (any such law, a “Bankruptcy Law”), (B) the appointment of a receiver, trustee, custodian,
sequestrator, conservator or similar official for a substantial part of the property or assets of any Payor, (C) the winding
up or liquidation of any Payor; and such proceeding or petition shall continue undismissed for 60 days, or an order or decree approving
or ordering any of the foregoing shall be entered;

 

(e)          the
Payor shall (A) voluntarily commence any proceeding or file any petition seeking relief under a Bankruptcy Law, (B) consent
to the institution of or the entry of an order for relief against it, or fail to contest in a timely and appropriate manner, any
proceeding or the filing of any petition described in clause (d), above, (C) apply for or consent to the appointment
of a receiver, trustee, custodian, sequestrator, conservator or similar official for a substantial part of the property or assets
of the Payor, (D) file an answer admitting the material allegations of a petition filed against it in any such proceeding,
(E) make a general assignment for the benefit of creditors, (F) become unable, admit in writing its inability or fail
generally to pay its debts as they become due or (G) take any action for the purpose of effecting any of the foregoing;

 

(f)          one
or more judgments or orders for the payment of money in excess of $250,000 in the aggregate shall be rendered against the Payor
and such judgment(s) or order(s) shall continue unsatisfied and unstayed for a period of 30 days;

 

    	 

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(g)          the
Payor shall default in the payment of any principal, interest or premium, or any observance or performance of any covenants or
agreements, with respect to indebtedness (excluding trade payables and other indebtedness entered into in the ordinary course of
business) in excess of $125,000 in the aggregate for borrowed money or any obligation which is the substantive equivalent thereof
and such default shall continue for more than the period of grace, if any, or of any such indebtedness or obligation shall be declared
due and payable prior to the stated maturity thereof;

 

(h)          any
material provisions of this Note shall terminate or become void or unenforceable or the Payor shall so assert in writing.

 

4.          Security.

 

(a)          Grant
of Security. Subject to the terms of the Intercreditor Agreement, the Company hereby grants to and creates in favor of Payee
a continuing security interest and lien under the UCC (as defined below) and all other applicable laws in and to all Collateral
(as defined below), as security for the full and timely payment, observance and performance of this Note. “Collateral”
means any and all of the now existing and hereafter acquired personal property assets of the Company and its subsidiaries.

 

(b)          Rights
in Collateral. Company represents, warrants and covenants that it has and shall have at all times good and valid title to all
of the Collateral, free and clear of all Liens (as such term is defined in that certain Amended and Restated Credit Agreement,
dated as of June 17, 2011, by and between Bluefly, Inc. and Wells Fargo Bank, National Association, as amended, restated or refinanced
from time to time (the “Credit Agreement”)), other than (i) Liens in favor of Wells Fargo Bank, National Association
under the Credit Agreement and (ii) Permitted Encumbrances (as such term is defined in the Credit Agreement). Company represents
and warrants that this Note creates a valid security interest in the Collateral and, upon the filing of financing statements in
the State of Delaware, such security interest shall constitute a perfected lien on and security interest in all Collateral in which
a security interest may be perfected by filing a financing statement pursuant to the Uniform Commercial Code (the “UCC”).

 

(c)          Preservation
of Security Interest. Company shall diligently preserve and protect Payee’s security interest in the Collateral and shall,
at its expense, cause such security interest to be and remain perfected so long as this Note or any portion thereof or obligation
hereunder remains outstanding and unpaid and, for such purposes, Company shall, from time to time at Payee’s reasonable request
and at Company’s expense, file or record, or cause to be filed or recorded, such instruments, documents and notices (including,
without limitation, financing statements and continuation statements) as may be necessary to perfect and continue such security
interests. Company shall do all such other acts and things and shall execute and deliver all such other instruments and documents
as Payee may reasonably request from time to time to protect and preserve the priority of Payee’s security interest in the
Collateral, as a perfected security interest in the Collateral.

 

5.          Financial
Covenant. For so long as this Note remains outstanding, the Company shall at all times maintain Total Current Assets (as reflected
in the financial statements

 

    	 

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of
the Company filed from time to time with the United States Securities and Exchange Commission and prepared in accordance with
GAAP) in excess of $20,000,000. “Total Current Assets” means cash, marketable securities, accounts receivable,
inventory (including prepaid inventory), prepaid expenses and other current items as reflected in the line item entitled “Total
Current Assets” on the consolidated balance sheet of the Company and its subsidiaries that will be converted into cash within
12 months of the date of such consolidated balance sheet, calculated on a net basis consistent with the Company’s past practice
with respect to calculation of “Total Current Assets.”

 

6.          Suits
for Enforcement.

 

(a)          Upon
the occurrence of any one or more Events of Default, subject to the Intercreditor Agreement, the holder of this Note may proceed
to protect and enforce its rights by suit in equity, action at law or by other appropriate proceeding in aid of the exercise of
any power granted in this Note, or may proceed to enforce the payment of this Note, or to enforce any other legal or equitable
right it may have as a holder of this Note.

 

(b)          The
holder of this Note may direct the time, method and place of conducting any proceeding for any remedy available to itself.

 

(c)          In
case of any Event of Default, the Payor will pay to the holder of this Note such amounts as shall be sufficient to cover the reasonable
costs and expenses of such holder due to such Event of Default, including without limitation, costs of collection and reasonable
fees, disbursements and other charges of counsel incurred in connection with any action in which the holder prevails.

 

7.          Notices.
All notices, demands and other communications provided for or permitted hereunder shall be made in accordance with the provisions
of the Note and Warrant Purchase Agreement, dated as of the date hereof, by and among the Payor and the investors party thereto.

 

8.          Successors
and Assigns. This Note shall inure to the benefit of and be binding upon the successors and permitted assigns of the parties
hereto. The Payor may not assign any of its rights or obligations under this Note without the prior written consent of Payee. The
Payee may assign all or a portion of their rights or obligations under this Note to an affiliate without the prior written consent
of the Payor.

 

9.          Amendment
and Waiver.

 

(a)          No
failure or delay on the part of the Payor or Payee in exercising any right, power or remedy hereunder shall operate as a waiver
thereof, nor shall any single or partial exercise of any such right, power or remedy preclude any other or further exercise thereof
or the exercise of any other right, power or remedy. The remedies provided for herein are cumulative and are not exclusive of any
remedies that may be available to the Payor or Payee at law, in equity or otherwise.

 

(b)          Any
amendment, supplement or modification of or to any provision of this Note, any waiver of any provision of this Note and any consent
to any departure by the

 

    	 

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Payor
from the terms of any provision of this Note, shall be effective (i) only if it is made or given in writing and signed by
the Payor and the Payee and (ii) only in the specific instance and for the specific purpose for which made or given.

 

10.          Headings.
The headings in this Note are for convenience of reference only and shall not limit or otherwise affect the meaning hereof.

 

11.          GOVERNING
LAW. THIS NOTE SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK, WITHOUT REGARD TO THE
CONFLICTS OF LAW PRINCIPLES THEREOF.

 

12.          Costs
and Expenses. The Payor hereby agrees to pay on demand all reasonable out-of-pocket costs, fees, expenses, disbursements and
other charges (including but not limited to the reasonable fees, expenses, disbursements and other charges of counsel to the Payee)
of the Payee arising in connection with any consent or waiver granted or requested hereunder or in connection herewith, and any
renegotiation, amendment, work-out or settlement of this Note or the indebtedness arising hereunder.

 

13.          Waiver
of Jury Trial and Setoff. The Payor hereby waives trial by jury in any litigation in any court with respect to, in connection
with, or arising out of this Note or any instrument or document delivered pursuant to this Note, or the validity, protection, interpretation,
collection or enforcement thereof, or any other claim or dispute howsoever arising, between any Payor and the Payee; and the Payor
hereby waives the right to interpose any setoff or counterclaim or cross-claim in connection with any such litigation, irrespective
of the nature of such setoff, counterclaim or cross-claim except to the extent that the failure so to assert any such setoff, counterclaim
or cross-claim would permanently preclude the prosecution of the same.

 

14.          Consent
to Jurisdiction. The Payor hereby irrevocably consents to the nonexclusive jurisdiction of the courts of the State of New York
and of any federal court located in such State in connection with any action or proceeding arising out of or relating to this Note
or any document or instrument delivered pursuant to this Agreement.

 

15.          Severability.
If any one or more of the provisions contained herein, or the application thereof in any circumstance, is held invalid, illegal
or unenforceable in any respect for any reason, the validity, legality and enforceability of any such provisions hereof shall not
be in any way impaired, unless the provisions held invalid, illegal or unenforceable shall substantially impair the benefits of
the remaining provisions hereof.

 

16.          Entire
Agreement. This Note is intended by the parties as a final expression of their agreement and intended to be a complete and
exclusive statement of the agreement and understanding of the parties hereto in respect of the subject matter hereof. There are
no restrictions, promises, warranties or undertakings, other than those set forth or referred to herein. This Note supersedes all
prior agreements and understandings between the parties with respect to such subject matter.

 

17.          Further
Assurances. The Payor shall execute such documents and perform such further acts (including, without limitation, obtaining
any consents, exemptions, authorizations or other actions by, or giving any notices to, or making any filings with, any

 

    	 

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governmental
authority or any other Person) as may be reasonably required or desirable to carry out or to perform the provisions of this Note.

 

    	 

    	 

    
 

IN WITNESS WHEREOF, the
Payor has executed and delivered this Secured Subordinated Promissory Note on the date first above written.

 

	 	BLUEFLY, INC.	 
	 	 	 	 
	 	By:	/ s / Joseph Park	 
	 	Name:	Joseph Park	 
	 	Title:	CEO	 

 

Agreed to and accepted as of the date

first written above:

 

	PRENTICE CONSUMER PARTNERS, LP
	 	 	 	 
	By: Prentice Consumer Partners GP, LLC, its General Partner
	 	 	 	 
	By: 	/ s / Mario Ciampi	 	 
	Name:	Mario Ciampi	 	 
	Title:	Managing PartnerExhibit 10.3

 

This
instrument is subject to the terms of aN Intercreditor Agreement, dated AUGUST 13, 2012, between Wells Fargo BANK, NATIONAL ASSOCIATION,
PRENTICE CONSUMER PARTNERS, LP, A DELAWARE LIMITED PARTNERSHIP AND RHO VENTURES VI, L.P., A DELAWARE LIMITED PARTNERSHIP (the “INTERCREDITOR
AGREEMENT”). payor shall furnish a copy of THE intercreditor agreement upon written request and without charge.

 

THE OFFER AND SALE
OF THIS NOTE HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”), OR THE SECURITIES
LAWS OF ANY STATE. THIS NOTE AND ANY SECURITIES ISSUABLE UPON THE CONVERSION HEREOF MAY NOT BE TRANSFERRED EXCEPT PURSUANT TO AN
EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT AND APPLICABLE STATE SECURITIES LAWS OR PURSUANT TO AN APPLICABLE EXEMPTION FROM
THE REGISTRATION REQUIREMENTS OF SUCH ACT AND SUCH LAWS. CERTIFICATES REPRESENTING ANY SECURITIES ISSUABLE UPON CONVERSION OF THIS
NOTE SHALL INCLUDE A LEGEND TO SIMILAR EFFECT AS THE FOREGOING.

  

BLUEFLY, INC.

 

SECURED SUBORDINATED CONVERTIBLE PROMISSORY
NOTE

  

$1,500,000

	New York, New York	        August 13, 2012

 

 

FOR VALUE RECEIVED, the
undersigned, BLUEFLY, INC., a Delaware corporation (the “Payor” or the “Company”), promises
to pay to the order of Rho Ventures VI L.P., a Delaware limited partnership, or its registered assign (the “Payee”),
the principal sum of One Million Five Hundred Thousand Dollars ($1,500,000) and interest on the outstanding principal balance as
set forth herein.

 

1.          Interest
Rate; Payment.

 

(a)          The
outstanding principal balance of this Secured Subordinated Convertible Promissory Note (this “Note”) shall bear
interest at an annual rate equal to 12% per annum, with interest accruing, from and including the date hereof, on a cumulative,
compounding basis. Interest shall be computed on the basis of a 365- or 366-day year, as the case may be, and the actual number
of days elapsed, and, subject to Section 5, shall be payable only upon repayment of the principal on any Repayment Date
(as defined below) in cash.

 

(b)          The
outstanding principal and all accrued and unpaid interest shall be paid in full upon the earliest to occur of (i) August 13, 2013,
(ii) a Change of Control (as defined below) and (iii) the date on which the Company consummates a debt or equity financing

 

    	 

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(other
than a Permitted Refinancing) resulting in proceeds to the Company of at least $7,500,000 (excluding for this purpose any proceeds
received by the Company on account of the conversion of any notes, including this Note, or the exercise of any warrants, in each
case, whether currently outstanding or hereafter issued) (the “Maturity Date”), unless repaid earlier pursuant
to the provisions of Section 2 (the date of any payment pursuant to Section 2 and the Maturity Date, collectively
referred to as a “Repayment Date”) or unless converted into Conversion Securities (as defined below) pursuant
to Section 5 on or prior to the Maturity Date. On a Repayment Date, the Payor shall pay the applicable amount of principal and
interest in lawful money of the United States of America by wire or bank transfer of immediately available funds to an account
designated by the Payee in writing from time to time. “Change of Control” means (1) the Company consummating
a transaction or series of related transactions to effectuate any sale or other disposition of all or substantially all of its
assets, (2) the Company consummating a consolidation or merger with or into another entity (other than a merger of the Company
with and into one of its wholly-owned subsidiaries), (3) any “Person” (as defined in Section 3(a)(9) of the Securities
Exchange Act of 1934, as amended (the “Exchange Act”)) or “group” (as defined in Rule 13d-5, promulgated
under the Exchange Act) other than Payee and/or its affiliates and one or more of Quantum Industrial Partners, LDC, SFM Domestic
Investments, LLC, Maverick Capital, Ltd., Rho Ventures, L.P., Prentice Capital Management, LP and/or their affiliates or any group
that includes any such Person, becoming the beneficial owner (as determined by Rule 13d-3, promulgated under the Exchange Act),
directly or indirectly, of outstanding shares of stock of the Company entitling such Person or Persons to exercise 50% or more
of the total votes entitled to be cast at a regular or special meeting, or by action by written consent, of the stockholders of
the Company in the election of directors, or (4) any other sale of a majority of the outstanding equity of the Company, in one
transaction or in a series of transactions.

 

2.          Prepayment
Upon Event of Default.

 

(a)          Upon
the occurrence of an Event of Default (under Section 3(d) or (e)), the outstanding principal of and all accrued interest
on this Note shall be accelerated and shall automatically become immediately due and payable, without presentment, demand, protest
or notice of any kind, all of which are expressly waived by the Payor, notwithstanding anything contained herein to the contrary.

 

(b)          Subject
to the terms of the Intercreditor Agreement, the Payee shall, at their sole option, have the right to require Payor to pay the
outstanding principal of and all accrued interest on this Note upon the occurrence of any Event of Default under Section 3(a),
(b), (c), (f), (g) or (h).

 

(c)          Any
prepayment under this Section 2 shall include payment of reasonable costs and expenses, if any, of the Payee associated
with such prepayment.

 

3.          Events
of Default. An “Event of Default” shall occur if:

 

(a)          the
Payor shall default in the payment of the principal of or interest payable on this Note, when and as the same shall become due
and payable, whether at maturity or at a date fixed for prepayment or by acceleration or otherwise and such default with respect
to the payment of interest shall continue unremedied for two days;

 

    	 

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(b)          the
Payor shall fail to observe or perform any covenant or agreement contained in this Note, and such failure shall continue for ten
business days after Payor receives notice of such failure;

 

(c)          any
representation, warranty, certification or statement made by or on behalf of the Payor in this Note or in any certificate, writing
or other document delivered pursuant hereto shall prove to have been incorrect in any material respect when made;

 

(d)          an
involuntary proceeding shall be commenced or an involuntary petition shall be filed in a court of competent jurisdiction seeking
(A) relief in respect of Payor or of a substantial part of Payor's respective property or assets, under Title 11 of the
United States Code, as now constituted or hereafter amended, or any other Federal or state bankruptcy, insolvency, receivership
or similar law (any such law, a “Bankruptcy Law”), (B) the appointment of a receiver, trustee, custodian,
sequestrator, conservator or similar official for a substantial part of the property or assets of any Payor, (C) the winding
up or liquidation of any Payor; and such proceeding or petition shall continue undismissed for 60 days, or an order or decree approving
or ordering any of the foregoing shall be entered;

 

(e)          the
Payor shall (A) voluntarily commence any proceeding or file any petition seeking relief under a Bankruptcy Law, (B) consent
to the institution of or the entry of an order for relief against it, or fail to contest in a timely and appropriate manner, any
proceeding or the filing of any petition described in clause (d), above, (C) apply for or consent to the appointment
of a receiver, trustee, custodian, sequestrator, conservator or similar official for a substantial part of the property or assets
of the Payor, (D) file an answer admitting the material allegations of a petition filed against it in any such proceeding,
(E) make a general assignment for the benefit of creditors, (F) become unable, admit in writing its inability or fail
generally to pay its debts as they become due or (G) take any action for the purpose of effecting any of the foregoing;

 

(f)          one
or more judgments or orders for the payment of money in excess of $250,000 in the aggregate shall be rendered against the Payor
and such judgment(s) or order(s) shall continue unsatisfied and unstayed for a period of 30 days;

 

(g)          the
Payor shall default in the payment of any principal, interest or premium, or any observance or performance of any covenants or
agreements, with respect to indebtedness (excluding trade payables and other indebtedness entered into in the ordinary course of
business) in excess of $125,000 in the aggregate for borrowed money or any obligation which is the substantive equivalent thereof
and such default shall continue for more than the period of grace, if any, or of any such indebtedness or obligation shall be declared
due and payable prior to the stated maturity thereof;

 

(h)          any
material provisions of this Note shall terminate or become void or unenforceable or the Payor shall so assert in writing.

 

4.          Security.

 

(a)          Grant
of Security. Subject to the terms of the Intercreditor Agreement, the Company hereby grants to and creates in favor of Payee
a continuing security

 

    	 

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interest
and lien under the UCC (as defined below) and all other applicable laws in and to all Collateral (as defined below), as security
for the full and timely payment, observance and performance of this Note. “Collateral” means any and all of
the now existing and hereafter acquired personal property assets of the Company and its subsidiaries.

 

(b)          Rights
in Collateral. Company represents, warrants and covenants that it has and shall have at all times good and valid title to all
of the Collateral, free and clear of all Liens (as such term is defined in that certain Amended and Restated Credit Agreement,
dated as of June 17, 2011, by and between Bluefly, Inc. and Wells Fargo Bank, National Association, as amended, restated or refinanced
from time to time (the “Credit Agreement”)), other than (i) Liens in favor of Wells Fargo Bank, National Association
under the Credit Agreement and (ii) Permitted Encumbrances (as such term is defined in the Credit Agreement). Company represents
and warrants that this Note creates a valid security interest in the Collateral and, upon the filing of financing statements in
the State of Delaware, such security interest shall constitute a perfected lien on and security interest in all Collateral in which
a security interest may be perfected by filing a financing statement pursuant to the Uniform Commercial Code (the “UCC”).

 

(c)          Preservation
of Security Interest. Company shall diligently preserve and protect Payee’s security interest in the Collateral and shall,
at its expense, cause such security interest to be and remain perfected so long as this Note or any portion thereof or obligation
hereunder remains outstanding and unpaid and, for such purposes, Company shall, from time to time at Payee’s reasonable request
and at Company’s expense, file or record, or cause to be filed or recorded, such instruments, documents and notices (including,
without limitation, financing statements and continuation statements) as may be necessary to perfect and continue such security
interests. Company shall do all such other acts and things and shall execute and deliver all such other instruments and documents
as Payee may reasonably request from time to time to protect and preserve the priority of Payee’s security interest in the
Collateral, as a perfected security interest in the Collateral.

 

5.          Conversion.

 

(a)          Right
to Convert.

 

(i)          Subject
to the terms and conditions of this Section 5 and to stockholder approval (and so subject only to the extent required by
the rules of the Nasdaq Capital Market or any other national securities exchange or quotation system upon which the Payor’s
common stock, par value $0.01 per share (“Common Stock”), may be listed from time to time), the Payee shall
have the right, at its option, , upon or immediately following the consummation of any Subsequent Round of Financing (as defined
below), to convert all of the outstanding principal and interest of this Note (the “Principal Obligations”)
into a number of fully paid and nonassessable Subsequent Round Securities (with the most favorable terms received by any investor
in such Subsequent Round of Financing) equal to the quotient obtained by dividing the aggregate amount of Principal Obligations
to be converted by the lowest price per Subsequent Round Security paid by any investor in such Subsequent Round of Financing. Written
notice of a Subsequent Round of Financing stating the date on which such Subsequent Round of Financing is expected to become effective
and describing the terms and conditions of

 

    	 

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such
Subsequent Round of Financing shall be delivered by the Company to, and received by, the Payee not less than 10 days prior to
the consummation of such Subsequent Round of Financing.

 

(ii)          Subject
to the terms and conditions of this Section 5 and to stockholder approval (and so subject only to the extent required by
the rules of the Nasdaq Capital Market or any other national securities exchange or quotation system upon which the Common Stock
may be listed from time to time), the Payee shall also have the right, at its option, at any time and from time to time, to convert
all or any portion of the Principal Obligations into a number of fully paid and nonassessable shares of Common Stock equal to the
quotient obtained by dividing the aggregate amount of Principal Obligations to be converted by $1.05 (such quotient, the “Conversion
Price”).

 

(b)          Procedure
for Conversion. In order to convert all or any portion of the Principal Obligations, the Payee shall (i) surrender this Note,
duly endorsed, at the office of the Payor and (ii) simultaneously with such surrender, notify the Payor in writing of its election
to convert all or a portion of the Principal Obligations, which notice shall specify the amount of Principal Obligations to be
so converted, and whether such conversion is for Common Stock or Subsequent Round Securities. The date on which the Note is surrendered
for conversion is referred to herein as the “Conversion Date.” As soon as practicable after the Conversion Date,
the Payee shall be entitled to receive a certificate or certificates, registered in such name or names as the Payee may direct,
representing the Conversion Securities issuable upon conversion of the applicable Principal Obligations, along with a new promissory
note, in the same form as this Note, reflecting any Principal Obligations that have not been so converted and any obligations in
respect of accrued and unpaid interest on converted Principal Obligations; provided that the Payee shall be treated for all purposes
as the record holder of such Conversion Securities as of the Conversion Date. The issuance of Conversion Securities upon conversion
of any Principal Obligations shall be made without charge to the Payee for any issuance tax in respect thereof; provided
that the Payor shall not be required to pay any tax that may be payable in respect of any transfer involved in the issuance and
delivery of any certificate in a name other than that of the Payee.

 

(c)          Reservation
of Shares. Payor shall reserve and keep available solely for issuance upon the conversion of Principal Obligations such number
of shares of Conversion Securities as will from time to time be sufficient to permit the conversion of all outstanding Principal
Obligations, and, if applicable, shall take all action to increase the authorized number of Conversion Securities if at any time
there shall be insufficient authorized but unissued Conversion Securities to permit such reservation or permit the conversion of
all outstanding Principal Obligations. The Payor covenants that all Conversion Securities that shall be so issued shall be duly
authorized, validly issued, fully paid and non-assessable by the Payor, not subject to any preemptive rights, and free from any
taxes, liens and charges with respect to the issue thereof. The Payor will take all such action as may be necessary to ensure that
all such Conversion Securities may be so issued without violation of any applicable law or regulation, or any requirement of any
national securities exchange or quotation system upon which the Common Stock may be listed.

 

(d)          Certain
Adjustments. The provisions of this paragraph (d) shall apply only to any conversion of this Note pursuant to Section 5(a)(ii).

 

    	 

    	6

    
 

(i)          Stock
Dividends, Subdivision, Combination or Reclassification of Common Stock. If at any time after the date of the issuance of this
Note the Company shall (i) pay a dividend on Common Stock in shares of its capital stock, (ii) combine its outstanding shares of
Common Stock into a smaller number of shares, (iii) subdivide its outstanding shares of Common Stock as the case may be, or (iv)
issue by reclassification of its shares of Common Stock any shares of capital stock of the Company, then, on the record date for
such dividend or the effective date of such subdivision or split-up, combination or reclassification, as the case may be, the number
and kind of shares to be delivered upon conversion of this Note will be adjusted so that the Payee will be entitled to receive
the number and kind of shares of capital stock that such Payee would have owned or been entitled to receive upon or by reason of
such event had this Note been converted immediately prior thereto, and the Conversion Price will be adjusted as provided below
in paragraph (d)(v).

 

(ii)          Extraordinary
Distributions. If at any time after the date of issuance of this Note, the Company shall distribute to all holders of Common
Stock (including any such distribution made in connection with a consolidation or merger in which the Company is the continuing
or surviving corporation and Common Stock is not changed or exchanged,) cash, evidences of indebtedness, securities or other assets
(excluding (A) ordinary course cash dividends to the extent such dividends do not exceed the Company’s retained earnings
and (B) dividends payable in shares of capital stock for which adjustment is made under paragraph (d)(i), above), or rights, options
or warrants to subscribe for or purchase securities of the Company, then in each such case the number of shares of Common Stock
to be delivered to such Payee upon conversion of this Note shall be increased so that the Payee thereafter shall be entitled to
receive the number of shares of Common Stock determined by multiplying the number of shares such Payee would have been entitled
to receive immediately before such record date by a fraction, the denominator of which shall be the Conversion Price on such record
date minus the then fair market value (as reasonably determined by the Board of Directors of the Company in good faith) of the
portion of the cash, evidences of indebtedness, securities or other assets so distributed or of such rights, options or warrants
applicable to one share of the Common Stock (provided that such denominator shall in no event be less than $.01) and the numerator
of which shall be the Conversion Price.

 

(iii)          Reorganization,
etc. If at any time after the date of issuance of this Note any consolidation of the Company with or merger of the Company
with or into any other person (other than a merger or consolidation in which the Company is the surviving or continuing corporation
and which does not result in any reclassification of, or change (other than a change in par value or from par value to no par value
or from no par value to par value, or as a result of a subdivision or combination) in, outstanding shares of Common Stock) or any
sale, lease or other transfer of all or substantially all of the assets of the Company to any other person (each, a “Reorganization
Event”), shall be effected in such a way that the holders of the Common Stock shall be entitled to receive cash, stock,
other securities or assets (whether such cash, stock, other securities or assets are issued or distributed by the Company or another
person) with respect to or in exchange for the Common Stock, then this Note shall automatically become convertible only for the
kind and amount of cash, stock, other securities or assets receivable upon such Reorganization Event by a holder of the number
of shares of the Common Stock that such holder would have been entitled to receive upon conversion of this Note had this Note been
converted immediately before such Reorganization Event, subject to

 

    	 

    	7

    
 

adjustments
that shall be as nearly equivalent as may be practicable to the adjustments provided for in this Section 5(d). The Company shall
not enter into any of the transactions referred to in this paragraph (d)(iii) unless effective provision shall be made so as to
give effect to the provisions set forth in this paragraph (d)(iii).

 

(iv)          Carryover.
Notwithstanding any other provision of this Section 5(d), no adjustment shall be made to the number of shares of either Common
Stock to be delivered to the Payee (or to the Conversion Price) if such adjustment represents less than .05% of the number of shares
to be so delivered, but any lesser adjustment shall be carried forward and shall be made at the time and together with the next
subsequent adjustment that together with any adjustments so carried forward shall amount to .05% or more of the number of shares
to be so delivered.

 

(v)          Conversion
Price Adjustment. Whenever the number of shares of Common Stock issuable upon the conversion of the Note is adjusted as provided
pursuant to this Section 5(d), the Conversion Price payable upon the conversion of this Note shall be adjusted by multiplying such
Conversion Price immediately prior to such adjustment by a fraction, of which the numerator shall be the number of shares of Common
Stock issuable upon the conversion of this Note immediately prior to such adjustment, and of which the denominator shall be the
number of shares of Common Stock issuable upon the conversion of this Note immediately thereafter; provided, however,
that the Conversion Price shall in no event be less than the par value of a share of such Common Stock.

 

(vi)          Notice
of Adjustment. Whenever the number of shares of Common Stock issuable upon the conversion of this Note or the Conversion Price
is adjusted as herein provided, the Company shall promptly mail by first class mail, postage prepaid, to the Payee, notice of such
adjustment or adjustments setting forth the number of shares of Common Stock issuable upon the conversion of this Note and the
Conversion Price after such adjustment, setting forth a brief statement of the facts requiring such adjustment and setting forth
the computation by which such adjustment was made.

 

(e)          Certain
Definitions. For purposes of this Note, the following terms shall have the following meanings (with terms defined in the singular
having comparable meanings when used in the plural and vice versa):

 

“Conversion
Securities” means Common Stock or Subsequent Round Securities, as applicable.

 

“Permitted Refinancing”
means the incurrence of any indebtedness of the Company or any of its subsidiaries in exchange for, or the net proceeds of which
are used to refinance indebtedness of the Company or any of its subsidiaries incurred pursuant to the Credit Agreement, provided
that the aggregate amount committed by the lenders in any such refinancing indebtedness is not greater than 110% of the aggregate
amount committed by the lenders under the Credit Agreement that is being so refinanced, plus the amount of any fees and expenses
associated therewith.

 

    	 

    	8

    
 

“Subsequent
Round of Financing” means the offer and sale for cash by the Company of its equity securities resulting in proceeds to
the Company of at least $7,500,000 (excluding for this purpose any proceeds received by the Company on account of the conversion
of any notes, including this Note, or the exercise of any warrants, in each case, whether currently outstanding or hereafter issued).

 

“Subsequent
Round Securities” means the equity securities sold in the Subsequent Round of Financing; provided that, to the
extent that two or more types or classes of equity securities are sold as a unit in the Subsequent Round of Financing, “Subsequent
Round Securities” shall mean a unit consisting of the same types or classes of equity securities, in the same proportion,
as the units sold in the Subsequent Round of Financing.

 

6.          Financial
Covenant. For so long as this Note remains outstanding, the Company shall at all times maintain Total Current Assets (as reflected
in the financial statements of the Company filed from time to time with the United States Securities and Exchange Commission and
prepared in accordance with GAAP) in excess of $20,000,000. “Total Current Assets” means cash, marketable securities,
accounts receivable, inventory (including prepaid inventory), prepaid expenses and other current items as reflected in the line
item entitled “Total Current Assets” on the consolidated balance sheet of the Company and its subsidiaries that will
be converted into cash within 12 months of the date of such consolidated balance sheet, calculated on a net basis consistent with
the Company’s past practice with respect to calculation of “Total Current Assets.”

 

7.          Suits
for Enforcement.

 

(a)          Upon
the occurrence of any one or more Events of Default, subject to the Intercreditor Agreement, the holder of this Note may proceed
to protect and enforce its rights by suit in equity, action at law or by other appropriate proceeding in aid of the exercise of
any power granted in this Note, or may proceed to enforce the payment of this Note, or to enforce any other legal or equitable
right it may have as a holder of this Note.

 

(b)          The
holder of this Note may direct the time, method and place of conducting any proceeding for any remedy available to itself.

 

(c)          In
case of any Event of Default, the Payor will pay to the holder of this Note such amounts as shall be sufficient to cover the reasonable
costs and expenses of such holder due to such Event of Default, including without limitation, costs of collection and reasonable
fees, disbursements and other charges of counsel incurred in connection with any action in which the holder prevails.

 

8.          Notices.
All notices, demands and other communications provided for or permitted hereunder shall be made in accordance with the provisions
of the Note and Warrant Purchase Agreement, dated as of the date hereof, by and among the Payor and the investors party thereto.

 

9.          Successors
and Assigns. This Note shall inure to the benefit of and be binding upon the successors and permitted assigns of the parties
hereto. The Payor may not

 

    	 

    	9

    
 

assign
any of its rights or obligations under this Note without the prior written consent of Payee. The Payee may assign all or a portion
of their rights or obligations under this Note to an affiliate without the prior written consent of the Payor.

 

10.          Amendment
and Waiver.

 

(a)          No
failure or delay on the part of the Payor or Payee in exercising any right, power or remedy hereunder shall operate as a waiver
thereof, nor shall any single or partial exercise of any such right, power or remedy preclude any other or further exercise thereof
or the exercise of any other right, power or remedy. The remedies provided for herein are cumulative and are not exclusive of any
remedies that may be available to the Payor or Payee at law, in equity or otherwise.

 

(b)          Any
amendment, supplement or modification of or to any provision of this Note, any waiver of any provision of this Note and any consent
to any departure by the Payor from the terms of any provision of this Note, shall be effective (i) only if it is made or given
in writing and signed by the Payor and the Payee and (ii) only in the specific instance and for the specific purpose for which
made or given.

 

11.          Headings.
The headings in this Note are for convenience of reference only and shall not limit or otherwise affect the meaning hereof.

 

12.          GOVERNING
LAW. THIS NOTE SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK, WITHOUT REGARD TO THE
CONFLICTS OF LAW PRINCIPLES THEREOF.

 

13.          Costs
and Expenses. The Payor hereby agrees to pay on demand all reasonable out-of-pocket costs, fees, expenses, disbursements and
other charges (including but not limited to the reasonable fees, expenses, disbursements and other charges of counsel to the Payee)
of the Payee arising in connection with any consent or waiver granted or requested hereunder or in connection herewith, and any
renegotiation, amendment, work-out or settlement of this Note or the indebtedness arising hereunder.

 

14.          Waiver
of Jury Trial and Setoff. The Payor hereby waives trial by jury in any litigation in any court with respect to, in connection
with, or arising out of this Note or any instrument or document delivered pursuant to this Note, or the validity, protection, interpretation,
collection or enforcement thereof, or any other claim or dispute howsoever arising, between any Payor and the Payee; and the Payor
hereby waives the right to interpose any setoff or counterclaim or cross-claim in connection with any such litigation, irrespective
of the nature of such setoff, counterclaim or cross-claim except to the extent that the failure so to assert any such setoff, counterclaim
or cross-claim would permanently preclude the prosecution of the same.

 

15.          Consent
to Jurisdiction. The Payor hereby irrevocably consents to the nonexclusive jurisdiction of the courts of the State of New York
and of any federal court located in such State in connection with any action or proceeding arising out of or relating to this Note
or any document or instrument delivered pursuant to this Agreement.

 

    	 

    	10

    
 

16.          Severability.
If any one or more of the provisions contained herein, or the application thereof in any circumstance, is held invalid, illegal
or unenforceable in any respect for any reason, the validity, legality and enforceability of any such provisions hereof shall not
be in any way impaired, unless the provisions held invalid, illegal or unenforceable shall substantially impair the benefits of
the remaining provisions hereof.

 

17.          Entire
Agreement. This Note is intended by the parties as a final expression of their agreement and intended to be a complete and
exclusive statement of the agreement and understanding of the parties hereto in respect of the subject matter hereof. There are
no restrictions, promises, warranties or undertakings, other than those set forth or referred to herein. This Note supersedes all
prior agreements and understandings between the parties with respect to such subject matter.

 

18.          Further
Assurances. The Payor shall execute such documents and perform such further acts (including, without limitation, obtaining
any consents, exemptions, authorizations or other actions by, or giving any notices to, or making any filings with, any governmental
authority or any other Person) as may be reasonably required or desirable to carry out or to perform the provisions of this Note.

 

    	 

    	 

    
 

IN WITNESS WHEREOF, the
Payor has executed and delivered this Secured Subordinated Convertible Promissory Note on the date first above written.

 

	 	BLUEFLY, INC.	 
	 	 	 	 
	 	By:	/ s / Joseph Park	 
	 	Name:	Joseph Park	 
	 	Title:	CEO	 

 

Agreed to and accepted as of the date

first written above:

 

	RHO VENTURES VI, L.P.

 

By: RMV VI, L.L.C., its General Partner

 

By: Rho Capital Partners LLC, its Managing Member

	 	 	 	 
	 	 	 	 
	By: 	/ s / Jeffrey Martin	 	 
	Name:	Jeffrey Martin	 	 
	Title:	Attorney-in-fact

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