Document:

SOCIAL REALITY

2012 EQUITY COMPENSATION PLAN

STOCK OPTION AGREEMENT

 

Unless otherwise defined herein, the terms
defined in the Social Reality, Inc. (“Company”) 2012 Equity Compensation Plan, as amended (“Plan”) shall
have the same defined meanings in this Stock Option Agreement.

 

I.    NOTICE OF STOCK OPTION GRANT

 

[Optionee’s Name and Address]

 

You have been granted an option to purchase Common Stock of the
Company, subject to the terms and conditions of the Plan and this Option Agreement, as follows:

 

	 	Grant Number	 	 
	 	 	 
	 	Date of Grant	 	 
	 	 	 
	 	Vesting Commencement Date	 	 
	 	 	 
	 	Exercise Price per Share	 	 
	 	 	 
	 	Total Number of Shares Granted	 	 
	 	 	 
	 	Total Exercise Price	 	 
	 	 	 
	 	Type of Option:	 	_____ Incentive Stock Option
	 	 	 
	 	 	 	_____ Nonstatutory Stock Option
	 	 	 
	 	Term/Expiration Date:	 	 

 

Vesting Schedule:

 

This Option shall be exercisable, in whole or in part, in accordance
with the following vesting schedule:

 

[__________________________]

  

Termination Period:

 

This Option may be exercised for [_______]
months after Optionee ceases to be a Service Provider. Upon the death or Disability of the Optionee, this Option may be exercised
for [______] months after Optionee ceases to be a Service Provider. In no event shall this Option be exercised later than the Term/Expiration
Date as provided above.

 

II.    AGREEMENT

 

A.
    Grant of Option.

 

The Plan Administrator of
the Company hereby grants to the Optionee named in the Notice of Grant attached as Part I of this Agreement (the “Optionee”)
an option (the “Option”) to purchase the number of Shares, as set forth in the Notice of Grant, at the exercise price
per share set forth in the Notice of Grant (the “Exercise Price”), subject to the terms and conditions of the Plan,
which is incorporated herein by reference. Subject to Section 18(c) of the Plan, in the event of a conflict between the terms and
conditions of the Plan and the terms and conditions of this Option Agreement, the terms and conditions of the Plan shall prevail.

 

    	 

    	 

    

 

If designated in the Notice of Grant as an
Incentive Stock Option (“ISO”), this Option is intended to qualify as an Incentive Stock Option under Section 422 of
the Code. However, if this Option is intended to be an Incentive Stock Option, to the extent that it exceeds the $100,000 rule
of Code Section 422(d) it shall be treated as a Nonstatutory Stock Option (“NSO”).

 

B.
    Exercise of Option.

 

(a)     Right
to Exercise. This Option is exercisable during its term in accordance with the Vesting Schedule set out in the Notice of Grant
and the applicable provisions of the Plan and this Option Agreement.

 

(b)
     Method of Exercise. This Option is exercisable
by delivery of an exercise notice (the “Exercise Notice”), which shall state the election to exercise the Option, the
number of Shares in respect of which the Option is being exercised (the “Exercised Shares”), and such other representations
and agreements as may be required by the Company pursuant to the provisions of the Plan. The Exercise Notice shall be completed
by the Optionee and delivered to the Stock Administration Team of the Company. The Exercise Notice shall be accompanied by payment
of the aggregate Exercise Price as to all Exercised Shares. This Option shall be deemed to be exercised upon receipt by the Company
of such fully executed Exercise Notice accompanied by such aggregate Exercise Price.

 

No Shares shall be issued
pursuant to the exercise of this Option unless such issuance and exercise complies with Applicable Laws. Assuming such compliance,
for income tax purposes the Exercised Shares shall be considered transferred to the Optionee on the date the Option is exercised
with respect to such Exercised Shares.

 

Method of Payment.

 

Payment of the aggregate
Exercise Price shall be by any of the following, or a combination thereof, at the election of the Optionee:

 

1.
          cash;
or

 

2.
          check;
or

 

3.
         consideration
received by the Company under a formal cashless exercise program implemented by the Company in connection with the Plan; or

 

4.
          to
the extent permitted by the Administrator, delivery of a properly executed exercise notice together with such other documentation
as the Administrator and the broker, if applicable, shall require to effect an exercise of the Option and delivery to the Company
of the sale proceeds required to pay the Exercise Price.

 

C.
    Non-Transferability of Option.

 

This Option may not be
transferred in any manner otherwise than by will or by the laws of descent or distribution and may be exercised during the lifetime
of Optionee only by the Optionee. The terms of the Plan and this Option Agreement shall be binding upon the executors, administrators,
heirs, successors and assigns of the Optionee.

 

D.
    Term of Option.

 

This Option may be exercised
only within the term set out in the Notice of Grant, and may be exercised during such term only in accordance with the Plan and
the terms of this Option Agreement.

 

    	 

    	 

    

 

E.
    Tax Obligations.

 

(a)
     Withholding Taxes. Optionee agrees to make appropriate
arrangements with the Company (or the Parent or Subsidiary employing or retaining Optionee) for the satisfaction of all Federal,
state, local and foreign income and employment tax withholding requirements applicable to the Option exercise. Optionee acknowledges
and agrees that the Company may refuse to honor the exercise and refuse to deliver Shares if such withholding amounts are not delivered
at the time of exercise.

 

(b)
     Notice of Disqualifying Disposition of ISO Shares.
If the Option granted to Optionee herein is an ISO, and if Optionee sells or otherwise disposes of any of the Shares acquired pursuant
to the ISO on or before the later of (1) the date two years after the Date of Grant, or (2) the date one year after the date of
exercise, the Optionee shall immediately notify the Company in writing of such disposition. Optionee agrees that Optionee may be
subject to income tax withholding by the Company on the compensation income recognized by the Optionee.

 

F.
    Entire Agreement; Governing Law.

 

The Plan is incorporated
herein by reference. The Plan and this Option Agreement constitute the entire agreement of the parties with respect to the subject
matter hereof and supersede in their entirety all prior undertakings and agreements of the Company and Optionee with respect to
the subject matter hereof, and may not be modified adversely to the Optionee’s interest except by means of a writing signed
by the Company and Optionee. This agreement is governed by the internal substantive laws, but not the choice of law rules, of California.

 

G.     NO
GUARANTEE OF CONTINUED SERVICE.

 

OPTIONEE ACKNOWLEDGES
AND AGREES THAT THE VESTING OF SHARES PURSUANT TO THE VESTING SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS A SERVICE PROVIDER
AT THE WILL OF THE COMPANY (AND NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED AN OPTION OR PURCHASING SHARES HEREUNDER). OPTIONEE
FURTHER ACKNOWLEDGES AND AGREES THAT THIS AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE VESTING SCHEDULE SET FORTH
HEREIN DO NOT CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR
ANY PERIOD, OR AT ALL, AND SHALL NOT INTERFERE WITH OPTIONEE’S RIGHT OR THE COMPANY’S RIGHT TO TERMINATE OPTIONEE’S
RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH OR WITHOUT CAUSE.

 

By your signature
and the signature of the Company’s representative below, you and the Company agree that this Option is granted under and
governed by the terms and conditions of the Plan and this Option Agreement. Optionee has reviewed the Plan and this Option Agreement
in their entirety, has had an opportunity to obtain the advice of counsel prior to executing this Option Agreement and fully understands
all provisions of the Plan and Option Agreement. Optionee hereby agrees to accept as binding, conclusive and final all decisions
or interpretations of the Administrator upon any questions relating to the Plan and Option Agreement. Optionee further agrees to
notify the Company upon any change in the residence address indicated below.

 

	OPTIONEE: 	 	SOCIAL REALITY, INC.SOCIAL REALITY, INC.

 

2012 EQUITY COMPENSATION PLAN

 

RESTRICTED STOCK UNIT AGREEMENT

 

I.    NOTICE OF GRANT

 

Unless otherwise defined herein, the terms
defined in the 2012 Equity Compensation Plan (the “Plan”) will have the same defined meanings in this Notice of Grant. 

	 	 	 	 
	 	Name:	 	(“Participant”)
	 	 	 
	 	Address:	 	 

 

The Participant has been granted Restricted
Stock Units (“RSUs”). Each RSU represents the right to receive one Share, subject to the terms and conditions
of the Plan and this Restricted Stock Unit Agreement (“Agreement”), as follows: 

	 	 	 	 
	 	Grant Number:	 	                                                                             
	 	 	 
	 	Date of Grant:	 	                                                                             
	 	 	 
	 	Vesting Commencement Date:	 	                                                                             
	 	 	 
	 	Number of RSUs:	 	                                                                             

 

Vesting Schedule:

 

[[ADD SCHEDULE], subject to the Participant
continuing to be a Service Provider through each vesting date.]

 

Resale Restrictions

 

[ADD ANY APPLICABLE RESALE RESTRICTIONS]

 

II.          AGREEMENT

 

1.          Grant
of the RSUs. As set forth in the Notice of Grant, the Company has granted the Participant RSUs. However, unless and until the
RSUs will have vested, the Participant will have no right to the payment of any Shares subject thereto. Prior to actual payment
of any Shares, such RSUs will represent an unsecured obligation of the Company, payable (if at all) only from the general assets
of the Company.

 

2.           Vesting
of RSUs. Subject to Section 4, the Participant will vest in the RSUs in accordance with the vesting schedule set forth in the
Notice of Grant; provided, that, in the event Participant ceases to be a Service Provider, the Participant’s right
to vest in the RSUs and to receive the Shares related thereto will terminate effective as of the date that Participant ceases to
be a Service Provider and the Participant will have no further rights to such unvested RSUs or the related Shares.

 

3.           Issuance
of Shares. No Shares shall be issued to the Participant prior to the date on which the RSUs vest. After any RSUs vest and subject
to the terms of this Agreement, the Company shall promptly cause to be issued (either in book-entry form or otherwise) to the Participant
or the Participant’s beneficiaries, as the case may be, Shares with respect to such vested RSUs. No fractional Shares shall
be issued under this Agreement.

 

4.           Administrator
Discretion; Leave of Absence. The Administrator, in its discretion, may accelerate the vesting of the balance, or some lesser
portion of the balance, of the RSUs at any time, subject to the terms of the Plan. If so accelerated, such RSUs will be considered
as having vested as of the date specified by the Administrator. [The Participant’s rights with respect to the RSU in the
event of a leave of absence or a change in the Participant’s regularly scheduled hours of employment (other than a change
due to termination of employment) will be affected in accordance with the Company’s applicable employment policies or the
terms of any agreement between the Participant and the Participant’s employer with respect thereto.]

    	 

    	 

    

 

5.           Death
of Participant. Any distribution or delivery to be made to the Participant under this Agreement will, if the Participant is
then deceased, be made to the administrator or executor of the Participant’s estate. Any such administrator or executor must
furnish the Company with (a) written notice of his or her status as transferee, and (b) evidence satisfactory to the Company to
establish the validity of the transfer and compliance with any laws or regulations pertaining to said transfer.

 

6.           Resale
Restrictions. Any Shares issued to Participant may be subject to restrictions on resale as provided for in the Notice of Grant.

 

7.           Taxes.

 

(a)           Generally.
The Participant is ultimately liable and responsible for all taxes owed in connection with the RSU, regardless of any action the
Company or any of its Subsidiaries takes with respect to any tax withholding obligations that arise in connection with the RSU.
Neither the Company nor any of its Subsidiaries makes any representation or undertaking regarding the treatment of any tax withholding
in connection with the grant or vesting of the RSU or the subsequent sale of Shares issuable pursuant to the RSU. The Company and
its Subsidiaries do not commit and are under no obligation to structure the RSU to reduce or eliminate the Participant’s
tax liability.

 

(b)           Payment
of Withholding Taxes. Notwithstanding any contrary provision of this Agreement, no Shares will be issued to the Participant,
unless and until satisfactory arrangements (as determined by the Administrator) will have been made by the Participant with respect
to the payment of any taxes which the Company determines must be withheld with respect to the RSUs. The Administrator, in its sole
discretion and pursuant to such procedures as it may specify from time to time, may satisfy such tax withholding obligations, in
whole or in part, by withholding otherwise deliverable Shares having an aggregate Fair Market Value sufficient to (but not exceeding)
the minimum amount required to be withheld. In addition and to the maximum extent permitted by law, the Company has the right to
retain without notice from salary or other amounts payable to the Participant, cash having a value sufficient to satisfy any tax
withholding obligations that cannot be satisfied by the withholding of otherwise deliverable Shares.

 

8.           Changes
in Shares. In the event that any dividend or other distribution (whether in the form of cash, Shares, other securities, or
other property), recapitalization, stock split, reverse stock split, reorganization, merger, consolidation, split-up, spin-off,
combination, repurchase, or exchange of Shares or other securities of the Company, or other change in the corporate structure of
the Company affecting the Shares occurs such that an adjustment is determined by the Administrator (in its sole discretion) to
be appropriate in order to prevent dilution or enlargement of the benefits or potential benefits intended to be made available
under this Award, the Administrator may, in such manner as it shall deem equitable or appropriate in order to prevent the diminution
or enlargement of any such benefits or potential benefits, make adjustments to this Award, including adjustments in the number
and type of Shares Participant would have received upon vesting of the RSUs; provided, however , that the number of Shares
into which the RSUs may be converted shall always be a whole number.

 

9.           Rights
as Stockholder. Neither the Participant nor any person claiming under or through the Participant will have any of the rights
or privileges of a stockholder of the Company in respect of any Shares deliverable hereunder unless and until certificates representing
such Shares (which may be in book entry form) will have been issued and recorded on the records of the Company or its transfer
agents or registrars, and delivered to the Participant (including through electronic delivery to a brokerage account). After such
issuance, recordation and delivery, the Participant will have all the rights of a stockholder of the Company with respect to voting
such Shares and receipt of dividends and distributions on such Shares.

 

10.          No
Effect on Employment. The transactions contemplated hereunder and the vesting schedule set forth in the Notice of Grant do
not constitute an express or implied promise of continued employment for any period of time.

 

11.          Award
is Not Transferable. Except to the limited extent provided in Section 5 above, this Award of RSUs and the rights and privileges
conferred hereby will not be transferred, assigned, pledged or hypothecated in any way by the Participant (whether by operation
of law or otherwise) and will not be subject to sale under execution, attachment or similar process, until the Participant has
been issued the Shares. Upon any attempt by the Participant to transfer, assign, pledge, hypothecate or otherwise dispose of this
Award, or any right or privilege conferred hereby, or upon any attempted sale under any execution, attachment or similar process,
this Award and the rights and privileges conferred hereby immediately will become null and void.

 

12.          Entire
Agreement. This Agreement, subject to the terms and conditions of the Plan and the Notice of Grant, represents the entire agreement
between the parties with respect to the RSUs.

 

    	 

    	 

    

13.          Binding
Agreement. Subject to the limitation on the transferability of this Award contained herein, this Agreement will be binding
upon and inure to the benefit of the heirs, legatees, legal representatives, successors and assigns of the parties hereto.

 

14.          Additional
Conditions to Issuance of Certificates for Shares. The Company shall not be required to issue any certificate or certificates
for Shares hereunder prior to fulfillment of all the following conditions: (a) the admission of such Shares to listing on all stock
exchanges on which such class of stock is then listed; (b) the completion of any registration or other qualification of such Shares
under any state or federal law or under the rulings or regulations of the Securities and Exchange Commission or any other governmental
regulatory body, which the Administrator shall, in its absolute discretion, deem necessary or advisable; (c) the obtaining of any
approval or other clearance from any state or federal governmental agency, which the Administrator shall, in its absolute discretion,
determine to be necessary or advisable; and (d) the lapse of such reasonable period of time following the date of vesting of the
RSUs as the Administrator may establish from time to time for reasons of administrative convenience.

 

15.          Plan
Governs. This Agreement is subject to all terms and provisions of the Plan. In the event of a conflict between one or more
provisions of this Agreement and one or more provisions of the Plan, the provisions of the Plan will govern.

 

16.          Administrator
Authority. The Administrator will have the power to interpret the Plan and this Agreement and to adopt such rules for the administration,
interpretation and application of the Plan as are consistent therewith and to interpret or revoke any such rules. All actions taken
and all interpretations and determinations made by the Administrator in good faith will be final and binding upon the Participant,
the Company and all other interested persons. No member of the Administrator will be personally liable for any action, determination
or interpretation made in good faith with respect to the Plan or this Agreement.

 

17.          Captions.
Captions provided herein are for convenience only and are not to serve as a basis for interpretation or construction of this Agreement.

 

18.          Agreement
Severable. In the event that any provision in this Agreement will be held invalid or unenforceable, such provision will be
severable from, and such invalidity or unenforceability will not be construed to have any effect on, the remaining provisions of
this Agreement.

 

19.          Notice
of Governing Law. This Agreement will be governed by the internal substantive laws, but not the choice of law rules of the
State of Delaware.

 

20.          Employee
Data Privacy.

 

(a)           Participant
hereby explicitly and unambiguously consents to the collection, use and transfer, in electronic or other form, of your personal
data as described in this document by the Company for the exclusive purpose of implementing, administering and managing Participant’s
participation in the Plan.

 

(b)           Participant
understands that the Company holds certain personal information, including, but not limited to, name, home address and telephone
number, date of birth, social insurance number or other identification number, salary, nationality, job title, any Shares or directorships
held in the Company, details of all entitlement to Shares awarded, canceled, exercised, vested, unvested or outstanding in Participant’s
favor, for the purpose of implementing, administering and managing the Plan (“ Data ”).

 

(c)           Participant
understands that Data may be transferred to any third parties assisting in the implementation, administration and management of
the Plan, that these recipients may be located in Participant’s country or elsewhere, and that the recipient’s country
may have different data privacy laws and protections than Participant’s country. Participant understands that he or she may
request a list with the names and addresses of any potential recipients of the Data by contacting Participant’s local human
resources representative.

 

(d)           Participant
authorizes the recipients to receive, possess, use, retain and transfer the Data, in electronic or other form, for the purposes
of implementing, administering and managing Participant’s participation in the Plan, including any requisite transfer of
such Data as may be required to a broker or other third party. Participant understands that Data will be held only as long as is
necessary to implement, administer and manage Participant’s participation in the Plan. Participant understands that Participant
may, at any time, view Data, request additional information about the storage and processing of Data, require any necessary amendments
to Data or refuse or withdraw the consents herein, in any case without cost, by contacting in writing Participant’s local
human resources representative. Participant understands, however, that refusing or withdrawing consent may affect Participant’s
ability to participate in the Plan. For more information on the consequences of the refusal to consent or withdrawal of consent,
Participant understands that he or she may contact Participant’s local human resources representative.

 

[Signature Pages to Follow]

 

********************************

 

    	 

    	 

    

[Signature Page to Social Reality, Inc. Restricted
Stock Unit]

 

By your signature and the signature of the
Company’s representative below, you and the Company agree that this Award of Restricted Stock Units is granted under and
governed by the terms and conditions of the Plan and the Agreement.

 

	PARTICIPANT:	 	SOCIAL REALITY, INC.
	 	 
	 	 	 
	 	 	 
	Signature	 	By
	 	 	 
	Print Name	 	Title
	 	 
	Date:                         , 20___	 	Date:                         , 20____

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