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Exhibit 10.2    
    

FORM OF EXCHANGE AGREEMENT  

        THIS EXCHANGE AGREEMENT, dated as of August [    ], 2005 (the "Agreement"), is
by and between ValueClick, Inc., a Delaware corporation ("Parent"), and [    ] (the
"Stockholder"), a [    ] and a stockholder of Fastclick, Inc., a Delaware corporation (the
"Company"). Terms used but not otherwise defined in this Agreement shall have the meanings ascribed to such terms in the Merger Agreement (as defined
below). 

RECITALS  

        WHEREAS, contemporaneously with the execution and delivery of this Agreement, Parent, Acquisition and the Company are entering into an Agreement and Plan of
Merger and Reorganization, dated as of the date hereof (the "Merger Agreement"), which provides for (a) the Offer by Parent to purchase all of
the outstanding Shares of the Company and (b) the merger of Acquisition with and into the Company (the "Merger"). 

        WHEREAS,
as of the date hereof, the Stockholder owns (beneficially and of record) an aggregate of [    ]Shares (all Shares so owned and which may
hereafter be acquired by the Stockholder prior to the termination of this Agreement, whether by means of purchase, dividend, distribution or otherwise, being referred to herein as the
"Owned Shares"); 

        WHEREAS,
as a condition to its willingness to enter into the Merger Agreement, Parent has required that the Stockholder enter into this Agreement; and 

        WHEREAS,
in order to induce Parent to enter into the Merger Agreement, the Stockholder is willing to enter into this Agreement; and 

        WHEREAS,
for U.S. federal income tax purposes it is intended that this Agreement be treated as part of the transaction that includes the Offer and the Merger, and that such transactions
together qualify as a reorganization under the provisions of Section 368(a) of the Internal Revenue Code of 1986, as amended (the "Code"), and the regulations promulgated thereunder, and that
this Agreement constitute part of the "plan of reorganization" for purposes of Sections 354 and 361 of the Code. 

AGREEMENT  

        NOW, THEREFORE, in consideration of the foregoing and the mutual covenants and agreements herein contained, and intending to be legally bound hereby, Parent and
the Stockholder hereby agree as follows: 

ARTICLE 1  

 COVENANTS OF THE STOCKHOLDER  

        Section 1.1.    Tender of Shares.    In no event later than two (2) business days prior to the Initial
Expiration Date or, if the Offer is extended, two (2) business days prior to the Expiration Date, the Stockholder shall tender (or cause to be tendered) all of the Owned Shares in exchange for
shares of Parent Common Stock pursuant to and in accordance with the Offer, and shall not withdraw or revoke such tender (or cause such tender to be withdrawn or revoked), except in the event that
this Agreement has been terminated in accordance with Section 4.2 below. Notwithstanding the foregoing, this Section 1.1 will be of no force and effect and shall not constitute a binding
covenant or agreement of the Stockholder to the extent that, but only for so long as, this Section 1.1 or the Stockholder's performance of this Section 1.1 would result in a violation or
breach of, or constitute (with or without due notice or lapse of time or both) a default under, the Public Offering Lock-Up Agreement (as defined herein); it being understood that, at such
time that this Section 1.1 ceases to result in a violation or breach of, or to constitute (with or without due notice or lapse of time or both) a default 

 

under,
the Public Offering Lock-Up Agreement, this Section 1.1 shall thereafter be a binding and enforceable covenant and agreement of the Stockholder. 

        Section 1.2.    No Inconsistent Actions.    Except as contemplated by this Agreement and the Merger Agreement,
the Stockholder shall not, during the term of this Agreement (a)(i) transfer (which term shall include, without limitation, any sale, assignment, gift, pledge, hypothecation or other
disposition), or (ii) consent to any transfer of, any or all of the Owned Shares or any interest therein, or (iii) create or permit to exist any Lien on the Owned Shares,
(b) enter into any contract, option or other agreement or understanding with respect to any transfer of any or all of the Owned Shares or any interest therein, (c) grant any proxy,
power-of- attorney or other authorization in or with respect to the Owned Shares, (d) deposit the Owned Shares into a voting trust or enter into a voting agreement or
arrangement with respect to the Owned Shares, (e) take any other action that would in any way restrict, limit or interfere with the transactions contemplated hereby or the Merger Agreement, or
the performance of its obligations hereunder (f) object to, or otherwise commence or support any proceeding or material action to oppose, the Offer or take any action that is materially
inconsistent with the covenants of the Stockholder included herein or would unreasonably delay the consummation of the Offer. 

        Section 1.3.    Stop Transfer.    The Stockholder shall not request that the Company register the transfer
(book-entry or otherwise) of any certificate or uncertificated interest representing any of the Owned Shares, unless such transfer is made in compliance with this Agreement. 

        Section 1.4    Disclosure.    The Stockholder agrees that it shall not make any announcement of disclosure
regarding this Agreement or the transactions contemplated hereby without the prior written consent of Parent, except disclosures required by law or judicial order. 

        Section 1.5.    No Solicitation.    During the Term, the Stockholder shall not, nor shall it permit or
authorize any of its affiliates, officers, directors, employees, agents or representatives (collectively, the "Representatives") to, (a) solicit,
initiate or encourage, directly or indirectly, any inquiries regarding, or the submission of, any proposal for a Third Party Acquisition or (b) enter into any agreement with respect to any
proposal for a Third Party Acquisition or approve or resolve to approve any proposal for a Third Party Acquisition; provided, however, that nothing
herein shall prevent the Stockholder from complying with its obligations under Section 13(d) of the Exchange Act. Upon execution of this Agreement, the Stockholder shall, and it shall cause
each of its Representatives to, immediately cease any existing activities, discussions or negotiations with any parties with respect to any of the foregoing. The Stockholder shall promptly notify
Parent in the event it receives any proposal or inquiry concerning a Third Party Acquisition, including the terms and conditions thereof and the identity of the party submitting such proposal, and the
Stockholder shall advise Parent from time to time of the status and any material developments concerning the same. 

        Section 1.6.    Capacity as Stockholder.    The Stockholder signs this Agreement solely in the Stockholder's
capacity as a stockholder of the Company, and not in the Stockholder's capacity as a director, officer or employee of the Company or any of its Subsidiaries. Notwithstanding anything in this Agreement
to the contrary, nothing in this Agreement shall in any way restrict a director, officer or both of the Company in the exercise of his or her fiduciary duties consistent with the terms of the Merger
Agreement as a director of the Company or prevent or be construed to create any obligation on the part of any director, officer of both of the Company from taking any action in his or her capacity as
a director or officer of the Company. 

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ARTICLE 2.  

 REPRESENTATIONS AND WARRANTIES OF THE STOCKHOLDER  

        The Stockholder hereby represents and warrants to Parent as follows: 

        Section 2.1.    Organization; Authority Relative to this Agreement.    The Stockholder has all requisite power
and authority to own, lease and operate its properties and to carry on its business as now being conducted. The Stockholder has all necessary power and authority to execute and deliver this Agreement
and to perform its obligations under this Agreement, including, without limitation, the tender of the Owned Shares in the Offer. The execution, delivery and performance of this Agreement have been
duly and validly authorized by all necessary action on the part of the Stockholder, and no other actions on the part of the Stockholder are necessary to authorize this Agreement or to perform the
Stockholder's obligations hereunder. This Agreement has been duly and validly executed and delivered by the Stockholder and, assuming the due authorization, execution and delivery hereof by Parent,
constitutes a valid, legal and binding agreement of the Stockholder, enforceable against the Stockholder in accordance with its terms, subject to any applicable bankruptcy, insolvency (including all
applicable laws relating to fraudulent transfers), reorganization, moratorium or similar laws now or hereafter in effect relating to creditors' rights generally or to general principles of equity
(regardless of whether enforcement is considered in a proceeding in equity or at law). 

        Section 2.2.    Consents and Approvals; No Violations.    Except for filings, permits, authorizations, consents
and approvals as may be required under applicable requirements of the Exchange Act and the HSR Act and any filings under similar merger notification laws or regulations of foreign Governmental
Entities, no filing with or notice to and no permit, authorization, consent or approval of any Governmental Entity is necessary for the execution, delivery and performance by the Stockholder of this
Agreement, except where the failure to obtain such consents, approvals, authorizations or permits, or to make such filings or notifications would not prevent or delay the performance by the
Stockholder of the obligations to be performed by it under this Agreement.. Neither the execution, delivery and performance of this Agreement by the Stockholder nor the consummation by the Stockholder
of the
transactions contemplated hereby will (i) result in a violation or breach of or constitute (with or without due notice or lapse of time or both) a default (or give rise to any right of
termination, amendment, cancellation or acceleration or Lien on the Owned Shares) under any of the terms, conditions or provisions of any note, bond, mortgage, indenture, contract, agreement, lease,
license, permit, franchise or other instrument or obligation to which the Stockholder is a party or by which the Stockholder or its properties or assets are bound or (ii) violate any order,
writ, injunction or decree to which the Stockholder is subject, or, subject to the receipt of the filings, permits, authorizations, consents and approvals referred to in the first sentence of this
Section 2.2, any law, statute, rule or regulation applicable to the Stockholder or any of its properties or assets, except for violations, breaches or defaults that would not prevent or delay
the performance by the Stockholder of the obligations to be performed by it under this Agreement. 

        Section 2.3.    Title to Shares.    The Stockholder is the sole legal and record owner of the Owned Shares,
free and clear of any pledge, lien, security interest, mortgage, trust, charge, claim, equity, option, proxy, voting restriction, voting trust or agreement, understanding, arrangement, right of first
refusal, limitation on disposition, adverse claim of ownership or use or encumbrance of any kind ("Encumbrances"), other than Encumbrances imposed by
the securities laws or pursuant to this Agreement, the Merger Agreement, or the Public Offering Lockup Agreement (as defined below), or Encumbrances that would not conflict with this Agreement or
prohibit the Stockholder's performance of its obligations hereunder. 

        Section 2.4.    Certain Commitments.    The Stockholder hereby represents that the Stockholder is not, and that
from the date hereof through and including the Closing Date, neither the Stockholder nor any transferee of the Owned Shares shall become, subject to a binding commitment to sell, exchange or 

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transfer
by gift (or take any other action that would be treated for federal income tax purposes as a disposition of) any of the Offer Consideration to be received by it pursuant to the Offer. 

        Section 2.5    Other.    The Stockholder has been represented by counsel in connection with this Agreement and
the transactions contemplated hereby. The Stockholder has reviewed, or has had the opportunity to review, with the assistance of professional and legal advisors of its choosing, sufficient information
necessary for the Stockholder to decide to tender the Owned Shares pursuant to the Offer. 

        Section 2.6    Release From Public Offering Lockup Agreement.    The Stockholder has received any and all
releases from the lock-up agreement by and among the Company, Credit Suisse First Boston LLC, Citigroup Global Markets Inc., Thomas Weisel Partners LLC and Jefferies Broadview, a
division of Jefferies & Company, Inc., and the Stockholder, dated December 17, 2004, and executed and delivered in connection with the Company's initial public offering (the
"Public Offering Lock-Up Agreement"), necessary in order to allow the Stockholder to enter into this Agreement and to perform its
obligations hereunder. Parent hereby acknowledges that it has received a copy of the Public Offering Lock-Up Agreement. 

ARTICLE 3.  

 REPRESENTATIONS AND WARRANTIES OF PARENT  

        Parent hereby represents and warrants to the Stockholder as follows: 

        Section 3.1.    Organization; Authority Relative to this Agreement.    Parent is duly organized, validly
existing and in good standing under the laws of the jurisdiction of its organization and has all requisite power and authority to own, lease and operate its properties and to carry on its business as
now being conducted. Parent has all necessary corporate power and authority to execute and deliver this Agreement, to perform its obligations under this Agreement and to consummate the transactions
contemplated hereby. The execution and delivery of this Agreement and the consummation of the transactions contemplated hereby have been duly and validly authorized by all necessary corporate action
on the part of Parent, and no other actions on the part of Parent are necessary to authorize this Agreement or to consummate the transactions contemplated hereby. This Agreement has been duly and
validly executed and delivered by Parent and, assuming the due authorization, execution and delivery hereof by the Stockholder, constitutes a valid, legal and binding agreement of Parent, enforceable
against Parent in accordance with its terms, subject to any applicable bankruptcy, insolvency (including all applicable laws relating to fraudulent transfers), reorganization, moratorium or similar
laws now or hereafter in effect relating to creditors' rights generally or to general principles of equity (regardless of whether enforcement is considered in a proceeding in equity or at law). 

        Section 3.2.    Consents and Approvals; No Violations.    Except for filings, permits, authorizations, consents
and approvals as may be required under applicable requirements of the Exchange Act and the HSR Act and any filings under similar merger notification laws or regulations of foreign Governmental
Entities, no filing with or notice to and no permit, authorization, consent or approval of any Governmental Entity is necessary for the execution and delivery by Parent of this Agreement or the
consummation by Parent of the transactions contemplated hereby, except where the failure to obtain such consents, approvals, authorizations or permits, or to make such filings or notifications would
not prevent or delay the performance by Parent of the obligations to be performed by it under this Agreement. Neither the execution, delivery and performance of this Agreement by Parent nor the
consummation by Parent of the transactions contemplated hereby will (i) result in a violation or breach of or constitute (with or without due notice or lapse of time or both) a default (or give
rise to any right of termination, amendment, cancellation or acceleration or Lien) under any of the terms, conditions or provisions of any note, bond, mortgage, indenture, contract, agreement, lease,
license, permit, franchise or other instrument or obligation to which Parent is a party or by which Parent or its properties or assets are bound or (ii) violate any order, writ, injunction or
decree to which Parent is subject, or any 

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law,
statute, rule or regulation applicable to Parent or any of its properties or assets, except for violations, breaches or defaults that would not prevent or delay the performance by Parent of the
obligations to be performed by it under this Agreement. 

ARTICLE 4.  

 MISCELLANEOUS  

        Section 4.1.    Securities Act.    The Stockholder acknowledges that it has been advised by its counsel as to
its ability to offer or sell shares of Parent Common Stock without registration under the Securities Act. The Stockholder shall not acquire shares of Parent Common Stock pursuant to the Offer with a
view to distribution, except in compliance with the Securities Act. 

        Section 4.2.    Termination.    This Agreement shall terminate and be of no further force and effect
(a) upon the written mutual consent of the parties hereto, (b) by the Stockholder, upon termination of the Merger Agreement pursuant to Section 7.1 therein or
(c) automatically and without any required action of the parties hereto upon the withdrawal by Parent of the Offer. No such termination of this Agreement shall relieve any party hereto from any
liability for any breach of this Agreement prior to termination. 

        Section 4.3.    Further Assurance.    Subject to the terms and conditions of this Agreement, from time to time,
at another party's request and without consideration, each party hereto shall execute and deliver such additional documents and take all such further action as may be necessary or desirable to
consummate and make effective, in the most expeditious manner practicable, the transaction contemplated by this Agreement. 

        Section 4.4.    Certain Events.    The Stockholder agrees that this Agreement and the Stockholder's obligations
hereunder shall attach to the Owned Shares and shall be binding upon any person or entity to which legal or beneficial ownership of the Owned Shares shall pass, whether by operation of law or
otherwise. Notwithstanding any transfer of the Owned Shares, the transferor shall remain liable for the performance of all its obligations under this Agreement. 

        Section 4.5.    Amendment.    This Agreement may be amended by action taken by the Stockholder and Parent. This
Agreement may be amended only by an instrument in writing signed on behalf of the Stockholder and Parent. 

        Section 4.6.    Extension; Waiver.    At any time prior to the termination of this Agreement, each party hereto
may (a) extend the time for the performance of any of the obligations or other acts of the other party,
(b) waive any inaccuracies in the representations and warranties of the other party contained herein or in any document certificate or writing delivered pursuant hereto or (c) waive
compliance by another party with any of the agreements or conditions contained herein. Any agreement on the part of any party hereto to any such extension or waiver shall be valid only if set forth in
an instrument, in writing, signed on behalf of such party. The failure of any party hereto to assert any of its rights hereunder shall not constitute a waiver of such rights. 

        Section 4.7.    Entire Agreement; Assignment.    This Agreement (a) constitutes the entire agreement
between the parties hereto with respect to the subject matter hereof and supersede all other prior agreements and understandings both written and oral between the parties with respect to the subject
matter hereof and (b) shall not be assigned by operation of law or otherwise; provided, however,
that Parent may assign any or all of its rights and obligations under this Agreement to any wholly-owned subsidiary of Parent, but no such assignment shall relieve Parent of its obligations hereunder
if such assignee does not perform such obligations. 

        Section 4.8    Validity.    If any provision of this Agreement or the application thereof to any person or
circumstance is held invalid or unenforceable, the remainder of this Agreement and the application 

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of
such provision to other persons or circumstances shall not be affected thereby and to such end the provisions of this Agreement are agreed to be severable. 

        Section 4.9.    Notices.    All notices, requests, claims, demands and other communications hereunder shall be
in writing and shall be given (and shall be deemed to have been duly given upon receipt) by delivery in person, by facsimile or by registered or certified mail (postage prepaid, return receipt
requested) to each other party as follows: 

	if to Parent:	 	ValueClick, Inc.

30699 Russell Ranch Road, Suite 250

Westlake Village, CA 91361

Telecopier:

Attention: General Counsel
	

with a copy to:	
 	

Gibson, Dunn & Crutcher LLP

333 South Grand Avenue

Los Angeles, CA 90071

Telecopier: (213) 229-6765

Attention: Bradford P. Weirick
	

if to the Stockholder to:	
 	

[            ]

Telecopier:

Attention:
	

with a copy to:	
 	

Goodwin Procter LLP

Exchange Place

Boston, MA 02109

Telecopier: (617) 523-1231

Attention: Mark T. Bettencourt

or
to such other address as the person to whom notice is given may have previously furnished to the others in writing in the manner set forth above. 

        Section 4.10.    Governing Law.    This Agreement shall be governed by and construed in accordance with the
laws of the State of Delaware without regard to the principles of conflicts of law thereof. 

        Section 4.11.    Descriptive Headings; Section References.    The descriptive headings herein are inserted for
convenience of reference only and are not intended to be part of or to affect the meaning or interpretation of this Agreement. All references herein to Articles, Sections, subsections, paragraphs and
clauses are references to Articles, Sections, subsections, paragraphs and clauses of this Agreement unless specified otherwise. 

        Section 4.12    Parties in Interest.    This Agreement shall be binding upon and inure solely to the benefit of
each party hereto and its successors and permitted assigns and nothing in this Agreement is intended to or shall confer upon any other person any rights, benefits or remedies of any nature whatsoever
under or by reason of this Agreement. 

        Section 4.13    Expenses.    Except as otherwise expressly set forth herein, all fees, costs and expenses
incurred in connection with this Agreement and the transactions contemplated hereby shall be paid by the party incurring such fees, costs and expenses. 

        Section 4.14.    Specific Performance and Other Remedies.    The parties hereby acknowledge and agree that the
failure of any party to perform its agreements and covenants hereunder will cause irreparable injury to the other parties, for which damages, even if available, will not be an adequate remedy.
Accordingly, each party hereby consents to the issuance of injunctive relief by any court of 

6

 

competent
jurisdiction to compel performance of such party's obligations and to the granting by any court of the remedy of specific performance of its obligations hereunder. 

        Section 4.15.    Counterparts.    This Agreement may be executed by facsimile in one or more counterparts, each
of which shall be deemed to be an original but all of which shall constitute one and the same agreement. 

        Section 4.16    No Agreement Until Executed.    Irrespective of negotiations among the parties or the
exchanging of drafts of this Agreement, this Agreement shall not constitute or be deemed to evidence a contract, agreement, arrangement or understanding between the parties hereto unless and until
(a) the Board of Directors of the Company has approved, for purposes of any applicable anti-takeover laws and regulations, and any applicable provision of the Company's Certificate
of Incorporation, the possible acquisition of the Shares by the Parent pursuant to the Merger Agreement, (b) the Merger Agreement is executed by all parties thereto, and (c) this
Agreement is executed by all parties hereto. 

        Section 4.17.    Rules of Construction.    The parties hereto agree that they have been represented by counsel
during the negotiation and execution of this Agreement, and, therefore, waive the application of any applicable law, holding or rule of construction providing that ambiguities in an agreement or other
document will be construed against the party drafting such agreement or document. 

        Section 4.18.    Waiver of Jury Trial.    Each of Parent and the Stockholder hereby
irrevocably waives all right to trial by jury in any action, proceeding or counterclaim (whether based on contract, tort or
otherwise) arising out of or relating to this agreement or the actions of Parent or the Stockholder in the negotiation, administration, performance and enforcement hereof.

        IN
WITNESS WHEREOF, Parent and the Stockholder have caused this Agreement to be executed as of the date first written above. 

	 	 	VALUECLICK, INC.
	

 	
 	

By:	

 
	 	 	 	

	 	 	Name:	 
	 	 	Title:	 
	

 	
 	
[STOCKHOLDER]
	

 	
 	

By:	

 
	

 	
 	

By:	

 
	 	 	 	

	 	 	Name:	 
	 	 	Title:	 

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Exhibit 10.3    
    

FORM OF COVENANT NOT TO COMPETE AND CONFIDENTIALITY AGREEMENT  

        THIS AGREEMENT (this "Agreement") is entered into as of August    , 2005 by and among
ValueClick, Inc., a Delaware corporation ("Parent"), FastClick, Inc., a Delaware corporation (the
"Company"), FC Acquisition Sub, Inc., a Delaware corporation and wholly owned subsidiary of Parent ("Merger
Sub"), and the undersigned employee of the Company ("Employee"). The Effective Time, as defined in the Merger Agreement, shall
be the "Effective Date" of this Agreement. 

RECITALS  

        A.    Parent,
Merger Sub and the Company are parties to that certain Agreement and Plan of Merger and Reorganization, dated as of August 10, 2005 (the
"Merger Agreement"). 

        B.    The
Merger Agreement provides for the merger of Merger Sub with and into the Company with the Company surviving as a wholly owned subsidiary of Parent (the
"Merger"). 

        C.    The
Company is engaged in the business of performance-based online marketing as such business is being conducted and will be conducted in the future (the
"Business") including, without limitation, the businesses of search optimization, contextual media products, affiliate marketing, proprietary websites,
search optimization, contextual media products, affiliate marketing, lead generation, desktop applications, optimization, ad serving technology, and ROI tracking (the
"Products") in the United States (the "Market Area"). Parent is also engaged in the Business in the
Market Area. 

        D.    In
order to protect the goodwill, trade secrets, and other confidential and proprietary information related to the Business, Parent and the Company have agreed that
Parent's obligation to consummate the Merger and the other transactions contemplated by the Merger Agreement is subject to the condition, among others, that Employee execute and deliver this
Agreement. 

        E.    Parent
and the Company desire to enter into this Agreement to prohibit Employee from, among other things, competing against the Company or Parent by engaging in the
Business during the term of this Agreement. 

        F.     As
a condition to Parent's willingness to enter into the Merger Agreement and consummate the transactions contemplated thereby, Employee has agreed to enter into this
Agreement and thereby be bound by the covenants not to compete and the confidentiality agreements provided in this Agreement. 

AGREEMENT  

        NOW, THEREFORE, in consideration of the foregoing recitals and to induce Parent and the Company to consummate the transactions contemplated by the Merger
Agreement, and in connection with the receipt of the consideration to which Employee is entitled pursuant to the Merger, Employee hereby covenants and agrees as follows: 

        1.    Consideration.    Employee hereby acknowledges and agrees that Parent's willingness to enter into the Merger
Agreement pursuant to which Parent is acquiring outstanding shares of stock of the Company and the goodwill inherent in such shares and in the Company, and the execution and delivery by Parent and the
Company of the Merger Agreement and the consummation of the transactions contemplated thereby, constitute good and sufficient consideration for the covenants and agreements of Employee contained
herein and is necessary for the protection of the goodwill of Company. 

        2.    Noncompetition.    During the period commencing on the Effective Date and ending on the expiration of
[    ] months following the date on which Employee's employment with Parent or any of its affiliates is terminated (such period, the "Covenant
Period"), Employee shall not, directly or indirectly, own, manage, operate, join, advise, control, finance or otherwise engage or participate in or be 

 

connected
as an officer, director, employee, partner, principal, member, shareholder, creditor, guarantor, advisor, agent, representative or consultant of or in any business which competes against the
Business within the Market Area (a "Competing Business"). Notwithstanding the foregoing, Employee may own securities in any publicly held corporation
(i.e. a corporation whose shares are listed, quoted or traded on any national securities exchange or automated quotation system), but only to the extent Employee does not own of record or beneficially
more than 1% of the outstanding beneficial ownership of such corporation. 

        3.    Nonsolicitation of Employees.    During the Covenant Period, Employee shall not, directly or indirectly either
on Employee's own account or for any person, firm or company (other than on behalf and at the direction of Parent or its successors), interfere with the Business within the Market Area, or solicit,
induce or endeavor to cause any employee, consultant or independent contractor of the Company or its successors to alter in any way, terminate or breach his, her or its relationship or agreement with
Parent, the Company or their respective successors. 

        4.    Nonsolicitation of Customers and Suppliers.    During the Covenant Period, Employee shall not, directly or
indirectly either on Employee's own account or for any person, firm or company (other than on behalf and at the direction of Parent or its successors) solicit, induce or attempt to induce any past,
present, prospective or future customer, contractor, vendor or supplier of the Business in the Market Area, the Company or its successors to cease doing business in whole or in part or alter in any
way, terminate or breach his, her or its relationship or agreement with Parent, the Company or their respective successors. 

        5.    Confidentiality.    Employee shall keep confidential, and shall not divulge to any other party, any Confidential
Information without the prior written consent of the Company. For purposes hereof, "Confidential Information" means all information that Parent or the
Company protects or historically has protected from unrestricted disclosure to another party, including, without limitation, trade secrets or private or confidential data, information or knowledge of
the Business or of Parent or the Company including, but not limited to, data, information or knowledge relating to such matters as the finances, methods of operation and competition, marketing plans
and strategies, equipment and operational requirements and information concerning personnel, customers, contractors, vendors and suppliers of Parent or the Company generally, manufacturing processes,
know-how, show-how, designs, formulas, developmental or experimental work, computer software and programs (whether in object or source code), data bases, other original works
of authorship, and other non-public information regarding Parent or the Company the disclosure of which could result in competitive disadvantage to Parent or the Company or could provide a
competitive advantage to other parties. Confidential Information does not include data, information or knowledge that (a) is or becomes generally available to the public other than as a result
of a disclosure by Employee, (b) is independently developed without access to any Confidential Information by a party who has no duties to Parent or the Company to keep such information
confidential, or (c) Employee is legally compelled to disclose whether by law or by or to a judicial, administrative or regulatory authority;  provided, however, that Employee shall provide Parent with written notice of any such legal compulsion
on Employee within five (5) business days of the receipt of such compulsion by Employee, and shall cooperate with Parent in seeking a protective order or other available remedy or measures to
preserve confidentiality. If a protective order or other remedy is not obtained and Employee does not obtain from Parent a waiver of compliance with this Section, Employee nevertheless may disclose
only such information, as knowledgeable counsel advises Employee in writing, that otherwise would be considered Confidential Information which must be disclosed lest Employee stand liable for contempt
or other censure or penalty. In such event, Employee will use Employee's best efforts to obtain reliable assurance that information so disclosed will be treated confidentially, and shall cooperate
with Parent or the Company to provide them an opportunity to appear at and object to disclosure if such action is permitted under applicable law. Employee shall return or destroy all documents or
things in Employee's possession or control that contain or embody 

2

 

any
Confidential Information within [    ] business days upon written request from Parent or the Company. 

        6.    Employee Representations and Warranties.    Employee represents and warrants that Employee has the full right,
power and authority to enter into and observe and perform Employee's obligations under this Agreement, and this Agreement is a legal, valid and binding obligation of Employee, enforceable against
Employee in accordance with its terms to the fullest extent permissible under applicable law. Employee further represents and warrants that (a) Employee has carefully read this Agreement,
(b) Employee is entering into this Agreement with full knowledge of its contents and the legal consequence and significance of its provisions, (c) Employee has had the opportunity to
receive independent legal advice with respect to the matters set forth in this Agreement and the effects and significance of entering into the same and thereby agreeing to be bound by its covenants,
(d) Employee is entering into this Agreement of his own free will and not in reliance on any representation or warranty or inducement other than as set forth herein. Employee acknowledges that
the covenants contained in Sections 2, 3, 4 and 5 hereof are reasonable in relation to the Business, Employee's knowledge of the Business, the position that Employee has held with the Company,
[the position Employee will hold with Parent,]and the material adverse effect upon the value
of the goodwill of the Company if Employee engaged in competition during the period of time that the covenants remain in effect. 

        7.    Injunctive Relief; Specific
Performance.    The parties acknowledge and agree that any remedy at law for any breach of this Agreement is and will
be inadequate, and in the event of a breach or threatened breach by Employee of any provision of this Agreement, Parent, the Company and their respective successors and controlled affiliates would
suffer substantial and irreparable damage for which the recovery of damages, even if available, will not provide an adequate remedy. Therefore Parent and the Company, without proving actual damages,
shall be entitled (in addition to any other rights and remedies available at law or in equity) to seek specific performance and injunctive and other equitable relief to prevent or restrain Employee
from (a) breaching or violating Section 2, 3, 4 or 5 of this Agreement or (b) otherwise breaching or violating the provisions of this Agreement. Nothing herein contained shall be
construed as prohibiting Parent, the Company or their respective successors or controlled affiliates from pursuing any other remedies available to it or them at law or in equity for such breach or
threatened breach, including without limitation the recovery of damages from Employee. 

        8.    Assignment.    This Agreement shall be binding on and inure to the benefit of the parties hereto and their
respective successors and assigns, including any person or entity that acquires all or a substantial portion of the business, stock or assets of any of the parties, whether by merger, purchase of
assets or stock or otherwise. Parent and the Company shall have the right to assign their rights hereunder to any entity which at any time may be a direct or indirect subsidiary of (a) Parent,
(b) the Company or (c) any successor-in-interest of any of them, whether by merger, consolidation, purchase of assets or otherwise, or any other person or entity
which controls, is controlled by or is under common control with Parent, the Company or any of their respective subsidiaries or successors. This Agreement is personal to Employee and may not be
assigned by Employee under any circumstances, and any such attempted assignment shall be deemed a breach hereof and shall be null and void ab initio. 

        9.    Separate Covenants.    This Agreement shall be deemed to consist of a series of separate covenants of Employee,
one for each line of business carried on by the Business and each separate region and jurisdiction included within the Market Area. The parties expressly agree that the character, duration and
geographical scope of this Agreement are reasonable in light of the circumstances as they exist on the date upon which this Agreement has been executed. However, should a determination nonetheless be
made by a court of competent jurisdiction at a later date that the character, duration or geographical scope of this Agreement is unreasonable in light of the circumstances as they then exist, then it
is the intention and the agreement of the Employee that this Agreement shall be construed by 

3

 

the
court in such a manner as to impose only those restrictions on the conduct of Employee which are reasonable in light of the circumstances as they then exist and as are necessary to assure Parent
and the Company of the intended benefit of this Agreement to the maximum extent permitted by applicable laws. If, in any judicial proceeding, a court shall refuse to enforce all of the separate
covenants deemed included herein because, taken together they are more extensive than necessary to assure Parent and the Company of the intended benefit of this Agreement, it is expressly understood
and agreed between the parties hereto that those of such covenants (or portions thereof) which, if eliminated, would permit the remaining separate covenants (or portions thereof) to be enforced in
such proceeding shall, for the purpose of such proceeding, be deemed eliminated from the provisions hereof. 

        10.    Severability.    Without limiting the applicability of the preceding  Section 9 to the several covenants of Employee
hereunder, if any of the provisions of this Agreement (or portions thereof) shall otherwise
contravene or be invalid under the laws of any state or other jurisdiction where it is applicable but for such contravention or invalidity, such contravention or invalidity shall not invalidate all of
the provisions of this Agreement but rather it shall be construed, insofar as the laws of that state or jurisdiction are concerned, as not containing the provision or provisions (or portions thereof)
contravening or invalid under the laws of that state or jurisdiction, and the rights and obligations created hereby shall be construed and enforced accordingly. 

        11.    Amendments and Waivers.    This Agreement may be modified only by a written instrument duly executed by each
party hereto. No interlineations to this Agreement shall be binding. No breach of any covenant, agreement, warranty or representation shall be deemed waived unless expressly waived in writing by the
party who might assert such breach. No waiver of any right hereunder shall operate as a waiver of any other right or of the same or a similar right on another occasion. 

        12.    Attorneys' Fees.    Should any litigation or other action be commenced between the parties concerning this
Agreement, or the rights and duties of the parties in relation to this Agreement, the party prevailing shall be entitled, in addition to such other relief as may be granted, to a reasonable attorneys'
fees and expenses of preparation and investigation in connection with such litigation and in seeking enforcement of any resulting judgment or award. 

        13.    Entire Agreement.    This Agreement contains the entire understanding of the parties with respect to the
subject matter hereof, supersedes all prior agreements and understandings relating to the subject matter hereof and shall not be amended except by a written instrument hereafter signed by all of the
parties hereto. 

        14    Counterparts; Facsimile.    This Agreement may be executed by the parties in separate counterparts and by
facsimile, each of which when so executed and delivered shall be an original, but all such counterparts shall together constitute but one and the same instrument. 

        15    Section Headings.    The headings of each Section, subsection or other subdivision of this Agreement are for
reference only and shall not limit or control the meaning thereof. 

        16.    Remedies; Exercise of Rights.    Any and all remedies herein expressly conferred upon a party will be deemed
cumulative with and not exclusive of any other remedy available to such party hereunder or at law or in equity, and the exercise by any party of any one remedy at any time will not preclude the
exercise of any other remedy at the same time, at another time, or in different circumstances. No failure or delay by any party in exercising any right, power or privilege hereunder shall operate as a
waiver thereof nor shall any single or partial exercise thereof preclude any other, further or fuller exercise thereof or the exercise of any other right, power or privilege. 

        17.    Governing Law.    This Agreement shall be governed by and construed in accordance with the laws of the State of
California without giving effect to its conflicts or choice of law principles. 

4

 

        18.    Notices.    All notices and other communications hereunder shall be in writing and deemed given if delivered
personally or by commercial delivery service, or mailed by registered or certified mail (return receipt requested) or sent via facsimile (with acknowledgment of complete transmission) to the parties
at the following addresses (or at such other address as a party from time to time may specify by like notice): 

	(a)
	if
to Parent, Merger Sub or the Company, to: 

ValueClick, Inc.

30699 Russell Ranch Road, Suite 250

Westlake Village, California 91361

Attention: Samuel J. Paisley

Facsimile No.: (818) 575-4508 

with
a copy (which shall not constitute notice) to Parent's counsel: 

Gibson
Dunn & Crutcher LLP

333 South Grand Avenue

Los Angeles, California 90071-3197

Attention: Bradford P. Weirick, Esq.

Facsimile No.: (213) 229-6765 

	(c)
	if
to Employee, to: 

[    ]

        19.    Jurisdiction and Venue.    Any action, suit or proceeding seeking to enforce any provision of, or based on any
matter arising out of or in connection with, this Agreement or the transactions contemplated hereby shall be brought exclusively in the federal or state courts located in the state of California
sitting in Los Angeles County and each party hereto hereby irrevocably consents to the exclusive jurisdiction of such courts (and of the appropriate appellate courts therefrom) in any such suit,
action or proceeding and hereby unconditionally and irrevocably waives, to the fullest extent permitted by law, any objection which such party may now or hereafter have to the laying of venue in any
such court or that any such suit, action or proceeding which is brought in any such court has been brought in an inconvenient forum. Process in any such suit, action or proceeding may be served on any
party anywhere in the world, whether within or without the jurisdiction of any such court. Without limiting the generality of the foregoing, each party hereto agrees that service of process on such
party as provided in this Section 19 shall be deemed effective service of process on such party. 

        20.    Stay of Time.    In the event a court of competent jurisdiction or other person mutually selected by the
parties to resolve any dispute has determined that Employee has violated any provision of this Agreement, the running of the time period of such provision so violated shall be automatically suspended
as of the date of such violation and shall be instead for the period of time from the date
such violation commences through the date that such court or person determines that such violation has permanently ceased. 

        21.    Limitations of Agreement.    This Agreement does not constitute a contract of employment for a definite period
of time. Either party may terminate Employee's employment relationship with or without cause at any time for any lawful reason. The provisions of this Agreement shall survive the termination of any
employment relationship between Parent and its affiliates (including the Company) and Employee. 

5

 

        IN
WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first above written. 

	 	 	EMPLOYEE
	

 	
 	

    
 Employee
	

 	
 	

VALUECLICK, INC.
	

 	
 	

By:	
 	

    

	 	 	 	 	Name:	 	    

	 	 	 	 	Title:	 	    

	

 	
 	

FASTCLICK, INC.
	

 	
 	

By:	
 	

    

	 	 	 	 	Name:	 	    

	 	 	 	 	Title:	 	    

	

 	
 	

FC ACQUISITION SUB, INC.
	

 	
 	

By:	
 	

    

	 	 	 	 	Name:	 	    

	 	 	 	 	Title:	 	    

6

QuickLinks

Exhibit 10.3

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00090-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00090-of-00352.parquet"}]]