Document:

Exhibit 10.28

 

CONFIDENTIAL
TREATMENT HAS BEEN REQUESTED WITH RESPECT TO CERTAIN PORTIONS OF THIS
AGREEMENT.  CONFIDENTIAL PORTIONS HAVE
BEEN OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.

 

Amended and Restated

Google Services Agreement

 

This Amended and Restated Google Services Agreement (“GSA”) is entered into by and between Google
Inc. (“Google”) and Miva, Inc., a corporation formed under
the laws of Delaware (“Customer”). 
This GSA shall be effective as of January 1,
2009 (“GSA Effective Date”)
and hereby amends and restates the Google Services Agreement between Google and
Customer dated December 27, 2006. Each Order Form (as defined below)
shall be governed by this GSA and shall become effective on January 1,
2009 (“Order Form Effective Date”).
This GSA and the corresponding individual Order Form into which this GSA
is incorporated together constitute the “Agreement”.

 

1  DEFINED TERMS.  The following
capitalized terms shall have the meanings set forth below.  Capitalized terms used but not defined in
this GSA shall have the meanings stated in the Order Form.

 

1.1     “Beta Features” are those
features of the Services which are identified by Google as beta or unsupported
in Google’s then current technical documentation.

 

1.2     “Brand Features” means the
trade names, trademarks, service marks, logos, domain names, and other
distinctive brand features of each party, respectively, as secured by such
party from time to time.

 

1.3     “Customer  Content” means any editorial, text,
graphic, audiovisual, and other content that is served to End Users of the Site(s) or
Customer Client Application(s) and that is not provided by Google.

 

1.4     “Destination Page” means
any Web page which may be accessed by clicking on any portion of an
Advertising Result and/or Search Result.

 

1.5     “Google Protocol” means
Google’s then current protocol for accessing and implementing the Services.

 

1.6     “Intellectual Property Rights”
means any and all rights existing from time to time under patent law, copyright
law, semiconductor chip protection law, moral rights law, trade secret law,
trademark law, unfair competition law, publicity rights law, privacy rights
law, and any and all other proprietary rights, as well as, any and all
applications, renewals, extensions, restorations and re-instatements thereof,
now or hereafter in force and effect worldwide.

 

1.7     “Order Form” means the
individual Google Services Agreement Order Form executed by both Customer
and Google and into which this GSA has been incorporated by reference as provided
therein.  Each Order Form (as it may
be amended from time to time) into which this GSA may be incorporated will be
considered a separate agreement from any other Order Form.  Accordingly, for purposes of interpretation
of any specific order form, “Order Form” shall refer only to that Order Form into
which this GSA has been incorporated and which is the subject of
interpretation, and not to any other order form into which this GSA may
otherwise be incorporated (unless and then only to the extent the parties have
expressly provided otherwise).

 

1.8     “Services” means the
services ordered by Customer and to be provided by Google pursuant to the Order
Form.

 

2  SERVICES.

 

Services.  Subject to the
terms and conditions of this Agreement, Google will provide Customer, and
Customer will procure from Google, the Services for the fees set forth in the
Order Form executed by Customer and Google.  ***

 

2.1    Beta or Unsupported Features.  *** Google reserves the right, in its sole discretion, to include or cease
providing Beta Features as part of any Services at any time.

 

3  CUSTOMER OBLIGATIONS.

 

3.1    Prohibited Actions.  Customer shall
not, and shall not allow any third party to:

 

(a)          edit, modify, truncate, filter or change the order of
the information contained in any Search Results and/or Advertising Results
(either individually or collectively), including, without limitation, by way of
commingling Search Results and/or Advertising Results with non-Google provided
search results or advertising;

 

(b)         frame any Results Page or Destination Page;

 

(c)          redirect an End User away from the Destination Page,
provide a version of the Destination Page different from the page an
End User would access by going directly to the Destination Page, intersperse
any content between an Advertising Result or Search Result and the
corresponding Destination Page or implement
any click tracking or other monitoring of Advertising Results or Search Results;

 

(d)         display any Search Results and/or Advertising
Results  in pop-up, pop-under, exit windows,
expanding buttons, or animation;

 

(e)          display any Search Results and/or Advertising Results
to any third parties other than End Users;

 

(f)          minimize, remove or otherwise inhibit the full and
complete display of any Results Page (including any Search Results and/or
Advertising Results), and the corresponding Destination Pages;

 

(g)         produce or distribute any software, or permit any of
its software to be distributed with software, that prevents the display of ads
provided by Google (such as by way of blocking or replacing ads);

 

(h)         ***;

 

(i)           transfer, sell, lease, syndicate, sub-syndicate, lend,
or use for co-branding, timesharing, service bureau or other unauthorized
purposes any Services or access thereto (including, but not limited to Search
Results and/or Advertising Results, or any part, copy or derivative thereof);

 

(j)           enter into any arrangement or agreement under which
any third party pays Customer fees, Customer pays any third party fees, or
either shares in any revenue payments and/or royalties for any Search Results
and/or Advertising Results;

 

(k)          directly or indirectly generate queries, or
impressions of or clicks on Search or Advertising Results, through any
automated, deceptive, fraudulent or other invalid means (including, but not
limited to, click spam, robots, macro programs, and Internet agents);

 

[***] = Confidential treatment requested for redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.

 

1

 

(l)           encourage or require End Users or any other persons,
either with or without their knowledge, to click on Advertising Results through
offering incentives or any other methods that are manipulative, deceptive,
malicious or fraudulent (each of the foregoing in subsections (k) and (l) a
“Fraudulent Act”);

 

(m)         modify, adapt, translate, prepare derivative works
from, decompile, reverse engineer, disassemble or otherwise attempt to derive
source code from any Services, the Google Protocol, or any other Google
technology, content, data, routines, algorithms, methods, ideas design, user
interface techniques, software, materials, and documentation;

 

(n)         remove, deface, obscure, or alter Google’s copyright
notice, trademarks or other proprietary rights notices affixed to or provided
as a part of any Services, the Google Protocol, or any other Google technology,
software, materials and documentation;

 

(o)         “crawl”, “spider”, index or in any non-transitory
manner store or cache information obtained from the Services (including, but
not limited to, Search Results and/or Advertising Results, or any part, copy or
derivative thereof); or

 

(p)         create or attempt to create a substitute or similar
service or product through use of or access to any of the Services or
proprietary information related thereto.

 

Further, no Site or
Customer Client Application shall contain any pornographic, hate-related or
violent content or contain any other material, products or services that
violate or encourage conduct that would violate any criminal laws, any other
applicable laws, or any third party rights.

 

3.2     Implementation.  Customer
shall ensure that there is no use of or access to any Services through Customer’s
properties which are not in compliance with the terms of the Agreement or not
otherwise approved by Google, and Customer shall monitor and disable any such
access or use by unauthorized parties (including, but not limited to, spammers
or any third party sites).  ***

 

3.3    ***

 

4   Ownership; License Grants.

 

4.1     Google Rights.  Google shall
own all right, title and interest, including without limitation all
Intellectual Property Rights (as defined below), relating to the Services (and
any derivative works or enhancements thereof), including but not limited to,
all software, technology, information, content, materials, guidelines,
documentation, and the Google Protocol.  
Customer shall not acquire any right, title, or interest therein, except
for the limited use rights expressly set forth in the Agreement.  Any rights not expressly granted herein are
deemed withheld.

 

4.2     Customer Rights.  Customer, its
licensors, or other applicable third party providers own all Intellectual
Property Rights in and to the Customer Content. 
Google shall not acquire any right, title or interest in or to such
Customer Content, except as expressly provided herein.  Any rights not expressly granted herein are
deemed withheld.

 

4.3     Brand Features; License Grant.

 

4.3.1             Brand Features.  Each party shall own all right, title and
interest, including without limitation all Intellectual Property Rights,
relating to its Brand Features.  Some,
but not all examples of Google Brand Features are located at:  http://www.google.com/permissions/trademarks.html
(or such other URLs Google may provide from time to time).  Except to the limited extent expressly
provided in this Agreement, neither party grants, and the other party shall not
acquire, any right, title or interest (including, without limitation, any
implied license) in or to any Brand Features of the first party; and all rights
not expressly granted herein are deemed withheld.  All use by Google of Customer Brand Features
(including any goodwill associated therewith) shall inure to the benefit of
Customer and all use by Customer of Google Brand Features (including any
goodwill associated therewith) shall inure to the benefit of Google.  No party shall challenge or assist others to
challenge the Brand Features of the other party (except to protect such party’s
rights with respect to its own Brand Features) or the registration thereof by
the other party, nor shall either party attempt to register any Brand Features
or domain names that are confusingly similar to those of the other party.

 

4.3.2             License to Google
Brand Features.  Subject to the terms and conditions
of this Agreement, Google grants to Customer a limited, nonexclusive and
nonsublicensable license during the Services Term to display those Google Brand
Features expressly authorized for use in this Agreement, solely for the
purposes expressly set forth herein.  ***Furthermore, in its
use of any Google Brand Feature, Customer agrees to adhere to Google’s then
current Brand Feature use guidelines, and any content contained or referenced
therein, which may be found at the following URL: http://www.google.com/permissions/guidelines.html
(or such other URL Google may provide from time to time).

 

License to Customer Brand Features.  Subject to
the terms and conditions of this Agreement, Customer grants to Google a
limited, nonexclusive and nonsublicensable license during the Services Term to
display those Customer Brand Features expressly authorized for use in this
Agreement, solely for the purposes expressly set forth herein.  ***

 

4.4           ***

 

5   Payment.

 

5.1     Fees.  The fees and payment terms for
the Services shall be set forth in the applicable Order Form.

 

5.2     Taxes and Other Charges.  All payments under the Agreement
are exclusive of taxes imposed by any governmental entity.  Customer 
shall pay any applicable taxes, including sales, use, personal property,
value-added, excise, customs fees, import duties or stamp duties or other taxes
and duties imposed by governmental entities of whatever kind and imposed with
respect to the transactions for services provided under the Agreement,
including penalties and interest, but specifically excluding taxes based upon
Google’s net income.  When Google has the
legal obligation to collect any applicable taxes, the appropriate amount shall
be invoiced to and paid by Customer “net thirty (30) days” from the date of
invoice or other notification.  Customer
shall promptly provide Google with such documentation as may be required by the
applicable governmental entity in order for Google to process payments
hereunder (including, without limitation, a valid certificate of Customer’s
exemption from obligation to pay taxes as authorized by the appropriate
governmental entity), and Google may withhold any payments required to be made
hereunder until Customer has provided such documentation.  Customer shall promptly provide Google with
original or certified copies of all tax payments or other sufficient evidence
of tax payments at the time such payments are made by Customer pursuant to the
Agreement.

 

[***] = Confidential treatment requested for redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.

 

2

 

6   Representations, Warranties and Disclaimer.  Each party
represents and warrants that it has full power and authority to enter into the
Agreement.  Customer represents and
warrants that:  (a) ***; (b) the execution and delivery of this Agreement, and the
performance by Customer of its obligations hereunder, will not constitute a
breach or default of or otherwise violate any agreement to which such party or
any of its affiliates are a party or violate any rights of any third parties
arising therefrom; (c) ***; and (d) Customer
has and will maintain all rights as shall be required to send the information
it  provides to Google pursuant to this
Agreement.   Google does not warrant that
the Services will meet all of Customer’s requirements or that performance of
the Services will be uninterrupted, virus-free, secure or error-free.  Except as expressly provided for herein,
NEITHER PARTY MAKES ANY OTHER WARRANTY OF ANY KIND, WHETHER EXPRESS, IMPLIED,
STATUTORY OR OTHERWISE, INCLUDING WITHOUT LIMITATION WARRANTIES OF
MERCHANTABILITY, FITNESS FOR A PARTICULAR USE AND NONINFRINGEMENT.

 

7   Indemnification.

 

7.1     Google Indemnity.  Google will
defend, or at its option settle, any third party lawsuit or proceeding brought
against Customer based upon or otherwise arising out of a claim that *** Notwithstanding the foregoing, in no event shall Google have any
obligations or liability under this Section arising from: (i) use of
any Beta Features, (ii) use of any Services or Google Brand Features in a
modified form or in combination with materials not furnished by Google, (iii) any
content, information or data provided by Customer, End Users or any other third
parties, (iv) any Search Results or third party Web sites or content to
which such Search Results may link. 
Google, in its sole and reasonable discretion, reserves the right to
terminate Customer’s continued use of any Services or Google Brand Features
which are alleged or believed by Google to infringe, and ***.

 

7.2     Customer Indemnity.  Customer will
defend, or at its option settle, any third party lawsuit or proceeding brought
against Google based upon or otherwise arising out of: (a) Customer Content,
the Site(s), Customer Client Application(s) and/or Customer Brand
Features; (b) *** (c) any
claim alleging facts that would constitute a breach of Customer’s
representations and warranties made in subsection (b) of the second
sentence of Section 6.

 

7.3     General.  Indemnification provided under
Sections 7.1 and 7.2 shall be limited to (a) payment by the indemnifying
party (“Indemnitor”) of all
damages and costs finally awarded for such claim, or (b) settlement costs
approved in writing by the Indemnitor. 
The foregoing obligations shall exist only if the party seeking
indemnification (“Indemnitee”): (i) promptly
notifies the Indemnitor of such claim, (ii) provides the Indemnitor with
reasonable information, assistance and cooperation in defending the lawsuit or
proceeding, and (iii) gives the Indemnitor full control and sole authority
over the defense and settlement of such claim. 
The Indemnitee may join in defense with counsel of its choice at its own
expense. The Indemnitor shall only reimburse the Indemnitee for expenses
incurred by the Indemnitee with the Indemnitor’s prior written approval.  SECTION 7 STATES THE PARTIES’ ENTIRE
LIABILITY AND EXCLUSIVE REMEDY WITH RESPECT TO INFRINGEMENT OF A THIRD PARTY’S
INTELLECTUAL PROPERTY RIGHTS AS SET FORTH ABOVE.

 

8   Limitation of Liability.

 

Limitation.  SUBJECT TO SECTION 8.2,
NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL,
CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO
DAMAGES FOR LOST DATA, LOST PROFITS, LOST REVENUE OR COSTS OF PROCUREMENT OF
SUBSTITUTE GOODS OR SERVICES, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY,
INCLUDING BUT NOT LIMITED TO CONTRACT OR TORT (INCLUDING PRODUCTS LIABILITY,
STRICT LIABILITY AND NEGLIGENCE), AND WHETHER OR NOT SUCH PARTY WAS OR SHOULD
HAVE BEEN AWARE OR ADVISED OF THE POSSIBILITY OF SUCH DAMAGE AND
NOTWITHSTANDING THE FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY STATED
HEREIN.  ***

 

8.1     Exclusions from Limitations.  Unless and
then only to the extent this Agreement expressly states otherwise, nothing in
this Agreement shall exclude or limit either party’s liability for:  (a) breaches of the exclusivity
obligations contained in this Agreement; (b) breaches of any
confidentiality obligations contained in this Agreement; (c) infringement
or misappropriation of the other party’s Intellectual Property Rights or
Customer’s breach of any license granted in this Agreement to use the
applicable Google Protocol(s); or ***

 

8.2     Allocation of Risk.  The parties
agree that (i) the mutual agreements made in this Section 8 reflect a
reasonable allocation of risk, and (ii) that each party would not enter
into the Agreement without these limitations on liability.

 

9        Confidentiality; PR.

 

9.1     Confidentiality.  Disclosure of
confidential and/or proprietary information disclosed hereunder, including the
existence and content of the Agreement and any information provided pursuant to
the Agreement, shall be governed by the confidentiality provisions of the
Google Standard Mutual Non-Disclosure Agreement, which has been executed by the
parties prior to or concurrently with this GSA, as of the date provided in the
Order Form (the “NDA”).  The confidentiality provisions of the NDA are
hereby incorporated by reference into this GSA. 
***

 

9.2     PR.  Neither party will issue any public announcement regarding the
existence or content of this Agreement without the other party’s prior written
approval.  Notwithstanding the foregoing,
Google may include Customer’s Brand Features in presentations, marketing materials,
and customer lists (which includes, without limitation, customer lists posted
on Google’s web sites and screen shots of Customer’s implementation of the
Services).  Upon Customer’s request, Google will furnish Customer with a
sample of such usage.

 

10    Term and Termination.

 

10.1   Term.  The term of an Order Form under
which Services may be used by Customer shall commence on the applicable Order Form Effective
Date (except as otherwise specified in such Order Form) and shall continue for
the period of time set forth on such Order Form for the applicable
Services (“Services Term”), unless
earlier terminated as provided herein or therein.

 

[***] = Confidential treatment requested for redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.

 

3

 

10.2   Termination.

 

10.2.1                  General.  Either party may suspend
performance and/or terminate this Agreement, in whole or in part: (i) if
the other party materially breaches any material term or condition of this Agreement and fails to cure such breach within thirty
(30) days after receiving written notice thereof; or (ii) if the other
party becomes insolvent or makes any assignment for the benefit of creditors or
similar transfer evidencing insolvency, or suffers or permits the commencement
of any form of insolvency or receivership proceeding, or has any petition under
bankruptcy law filed against it, which petition is not dismissed within sixty
(60) days of such filing, or has a trustee, administrator or receiver appointed
for its business or assets or any part thereof.

 

10.2.2                  Google Termination Rights.  Google may
terminate this Agreement, or the provision of any Service hereunder,
immediately upon written notice: (i) if Customer breaches Section 3.1
(Prohibited Actions) of this GSA, Section 4.3 (License Grants; Brand
Features) of this GSA, or Section 9.1 (Confidentiality) of this GSA or the
exclusivity provisions contained in the Order Form; (ii) if Customer is in
material breach of this Agreement more than two (2) times notwithstanding
any cure of such breaches; (iii) ***; or (iv) as
otherwise provided in the Order Form.

 

10.2.3                  Suspension and Termination in the Event of an
Injunction.  Google may suspend performance
under this Agreement in whole or in part with immediate effect if, as a result
of a claim alleging facts that would constitute a breach of Customer’s
representations and warranties made in subsections (b) and (c) of the
second sentence of Section 6, Google is obliged by final or temporary
court order or magisterial decision to temporarily or permanently refrain from
continuing to perform its obligations under this Agreement.  Google’s rights under this provision shall
become effective on the date of the court order or magisterial decision or on
the date of the service of the order irrespective of the possibility of
appeal.  If any suspension under this
paragraph continues for more than six (6) months, Google may terminate
this Agreement  in whole or in part with
immediate effect.

 

10.3   Rights upon Termination.  Upon the expiration or
termination of the Agreement for any reason: (i) all rights and licenses
granted by Google shall cease immediately; (ii) each party shall promptly
return to the other party, or destroy and certify the destruction of, all
Confidential Information of the other party; and (iii) Customer’s rights
to use any Google Brand Features, as permitted under the Agreement, shall cease
immediately.

 

10.4   Effect of Termination of an Order Form.  The
termination or expiration of an individual Order Form or this Agreement
shall not have the effect of terminating any other individual Order Form or
this GSA with respect to such other individual Order Form, unless expressly
agreed to by the parties in writing. 
Either party may terminate this GSA upon thirty (30) days’ prior written
notice to the other; provided that in no event may this GSA be terminated with
respect to any Order Form that remains outstanding.

 

10.5   Non-exclusive Remedy.  Termination or expiration of
this Agreement, in part or in whole, shall not limit either party from pursuing
other remedies available to it, nor shall either party be relieved of its
obligation to pay all fees that are due and owing under this Agreement through
the effective date of termination. 
Neither party shall be liable to the other for any damages resulting
solely from termination as permitted herein.

 

11      Miscellaneous.

 

11.1   Compliance with Laws.  Each party shall comply with
all laws, rules and regulations, if any, applicable to it in connection
with the performance of its obligations under the Agreement.

 

11.2         Notices.  All
notices shall be in English and in writing and (a) if sent to Customer to
the address identified on the Order Form and (b) if sent to Google to
such address as provided at: www.google.com/corporate/address.html or as
otherwise provided in writing for such notice purposes; provided, however, that
all invoices and payments shall be sent to the attention of Google Finance, all
legal notices shall be sent to the attention of the Google Legal Department,
and all other correspondence shall be sent to the attention of the account
manager specified by Google.  Notice
shall be deemed given (i) upon receipt when delivered personally, (ii) upon
written verification of receipt from overnight courier, (iii) upon
verification of receipt of registered or certified mail or (iv) upon
verification of receipt via facsimile, provided that such notice is also sent
simultaneously via first class mail.

 

11.3   Assignment.  *** For purposes of this sentence, an assignment will be deemed to include
any transaction in which another party or parties acquire the direct or
indirect power to direct the management and policies of a party or its assets,
whether by way of merger, consolidation, change of control, sale of all or
substantially all of a party’s securities or assets, contract, management
agreement or otherwise.

 

11.4   Consultations.  Before a party initiates legal
action against the other arising from the Agreement (except to seek injunctive
or equitable relief or to otherwise protect its Intellectual Property Rights),
the matter in controversy will first be referred to an officer of each party,
who shall make good faith and reasonable efforts to resolve the matter within four
(4) weeks of the date of referral.

 

11.5   Governing Law.  The laws of California,
excluding California’s choice of law rules, and applicable federal U.S. laws
shall govern the Agreement.  Each party
agrees to submit to the personal and exclusive jurisdiction of the courts
located in Santa Clara County, California. The parties specifically exclude
from application to the Agreement the United Nations Convention on Contracts
for the International Sale of Goods and the Uniform Computer Information
Transactions Act.

 

11.6   Equitable Relief.  Either party may seek
equitable relief, including temporary restraining orders or injunctions, in
addition to all other remedies, for breach or threatened breach of Customer’s
exclusivity obligations contained in this Agreement, either party’s license
grant set forth in this Agreement, or either party’s obligations contained in
Sections 4 (Ownership; License Grant) or Section 9.1 (Confidentiality) of
this GSA.

 

11.7     Entire Agreement.  The Agreement
supersedes any other prior or collateral agreements, whether oral or written,
with respect to the subject matter hereof. 
This GSA and related Order Form(s) (including any exhibits
thereto), and any terms located at Google URLs referenced pursuant to the
Agreement (which are all incorporated herein by reference), constitute the
entire agreement with respect to the subject matter hereof, and any terms
contained in any related purchase order(s) or other documents pertaining
to the subject matter of the Agreement shall be null and void.

 

[***] = Confidential treatment requested for redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.

 

4

 

11.8     Amendments.  ***

 

11.9     No Waiver.  The failure to require
performance of any provision shall not affect a party’s right to require
performance at any time thereafter; nor shall waiver of a breach of any
provision constitute a waiver of the provision itself.

 

11.10   Severability.  If any provision is adjudged
by a court of competent jurisdiction to be unenforceable, invalid or otherwise
contrary to law, such provision shall be interpreted so as to best accomplish
its intended objectives and the remaining provisions shall remain in full force
and effect.

 

11.11   Survival.  The following sections of this
GSA will survive any expiration or termination of this Agreement:  4.1, 4.2, 4.3.1 (except for the last sentence
thereof), 5.2, 6, 7, 8, 9 (including the NDA), 10.3, 10.4, 10.5 and 11.

 

11.12       Independent Contractors.  The parties
hereto are and shall remain independent contractors and nothing herein shall be
deemed to create any agency, partnership, or joint venture relationship between
the parties.  Neither party shall be
deemed to be an employee or legal representative of the other nor shall either
party have any right or authority to create any obligation on behalf of the
other party.

 

11.13       No Third Party Beneficiaries.  The Agreement
is not intended to benefit, nor shall it be deemed to give rise to, any rights
in any third party.

 

11.14       Force Majeure; Transmissions.  Neither party
shall be liable for failing or delaying performance of its obligations (except
for the payment of money)  resulting from
any condition beyond its reasonable control, including but not limited to,
governmental action, acts of terrorism, earthquake, fire, flood or other acts
of God, labor conditions, power failures, and 
Internet disturbances. Google will not be responsible for receiving data,
queries or requests directly from End Users or any other third party, for
transmission of data between Customer’s (or any End User’s) and Google’s
network interface, or for displaying any applicable Results Set(s) to End
Users.

 

11.15       Successors; Counterparts; Drafting; General.  The Agreement (a) shall be binding on
and inure to the benefit of each of the parties and their respective successors
and assigns; (b) may be executed in counterparts, including facsimile
counterparts, each of which will be deemed an original and all of which when taken
together will constitute one and the same instrument; and (c) shall be
construed as if both parties jointly wrote it. 
In the event of conflict between the terms of this GSA and the terms of
the Order Form, the Order Form shall govern with respect to such conflict.

 

IN WITNESS WHEREOF, the parties have executed
this GSA by persons duly authorized as of the GSA Effective Date.

 

	
  Google: GOOGLE INC.

  	
   

  	
  Customer: MIVA, INC.

  
	
   

  	
   

  	
   

  
	
  By:

  	
  /s/ Sanjay Kapoor

  	
   

  	
  By:

  	
  /s/
  Peter Corrao

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Print
  Name:

  	
  Sanjay Kapoor

  	
   

  	
  Print Name:

  	
  Peter
  Corrao

  
	
   

  	
   

  	
   

  
	
  Title:

  	
  Sr. Director, Strategic
  Partnerships

  	
   

  	
  Title:

  	
  President
  & CEO

  
	
   

  	
   

  	
   

  
	
  Date:

  	
  11/10/2008

  	
   

  	
  Date:

  	
  11/10/08

  
									

 

[***] = Confidential treatment requested for redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.

 

5Exhibit 10.29

 

CONFIDENTIAL
TREATMENT HAS BEEN REQUESTED WITH RESPECT TO CERTAIN PORTIONS OF THIS
AGREEMENT.  CONFIDENTIAL PORTIONS HAVE
BEEN OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.

 

	
  

  	
   

  	
  Google Inc.

  1600 Amphitheatre
  Parkway

  Mountain View, CA 94043
 Tel: (650) 623-4000

  Fax:(650) 618-2678

  	
   

  	
  Google Services Agreement

  ORDER
  FORM

  	
   

  	
  Google SPD Rep: ***  

  Google SPD Director: ***  

  Google Sales Engineer: ***  

  Google Legal Contact: ***

  

 

	
  CUSTOMER (FULL LEGAL NAME):  MIVA, Inc.

  	
  GSA Effective Date: December 27, 2006

  	
  NDA Effective Date:  ***       

  
	
   

  	
  Corporate Contact Information:

  	
  Billing Contact Information:

  	
  Legal Notices to:

  
	
  Attention:

  	
  ***

  	
  ***

  	
  ***

  
	
   Title:

  	
  ***

  	
  ***

  	
  ***

  
	
  Address, City, State,

  Postal Code, Country:

  	
  143 Varick Street, New York, NY 10013

  	
  5220 Summerlin Commons Blvd, Ft. Myers, FL 33907

  	
  5220 Summerlin Commons Blvd, Ft. Myers, FL 33907

  
	
  Phone:

  	
  ***

  	
  ***

  	
  ***

  
	
  Fax:

  	
  ***

  	
  ***

  	
  ***

  
	
  Email:

  	
  ***

  	
  ***

  	
  ***

  
	
  Technical Contact: 

  	
  ***

  	
  ***

  	
  ***

  
	
  Customer Wire Transfer Info (if applicable):

  ***

  	
  D&B DUNS Number: ***

  	
  VAT/Tax Number: ***

  
	
  Order Form Effective Date: 
  January 1, 2009

  	
  Initial Services Term: ***

  

 

SEARCH SERVICES

 

	
  SEARCH SERVICES

  	
   

  	
  Search Fees

  	
   

  	
  Safe Search

  (Check if applicable)

  	
   

  	
  Language Restrict

  (Check if applicable)

  	
   

  	
  Country/Location Restrict

  (Check if applicable)

  
	
  x WebSearch Services ***

  	
   

  	
  ***

  	
   

  	
  o SafeSearch

  

  o High 

  o Medium 

  o Off

  	
   

  	
  o If checked, specify languages:

  	
   

  	
  o If checked, specify country:

  

 

[***] = Confidential treatment requested for redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.

 

1

 

ADSENSE SERVICES

 

	
  

  

  ADSENSE FOR SEARCH (“AFS”)

  	
   

  	
  Customer’s AFS

  Revenue Share

  Percentage (%)

  	
   

  	
  

  AFS Deduction

  Percentage (%)

  	
   

  	
  

  

  Specifications

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  x
  AdSense for Search ***

  	
   

  	
  ***

  	
   

  	
  ***

  	
   

  	
  ***

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Optional AdSense for Search Features:

  (check the
  applicable boxes)

  	
   

  	
  o
  AdSafe

  Level: o
  High o Medium o Low o Off o Adult Only

  

 

To Be
Completed By Google Finance

 

	
  Customer PO #: o

  

  Credit Check Complete

  	
   

  	
  Currency:

  x US Dollar

  o Japanese Yen  

  o Other:

  

 

[***] = Confidential treatment requested for redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.

 

2

 

 

GSA Order Form Terms and Conditions

 

1.              Incorporation of Google Services Agreement.  This
Order Form, including the terms and conditions hereunder, shall be governed by
and incorporates by reference the Google Services Agreement between Google and
Customer with the GSA Effective Date set forth in the Cover Page of this Order
Form (the “GSA”).  If any terms of this Order Form conflict with
the terms of the GSA, the terms of this Order Form shall control.  The GSA and this Order Form together comprise
the “Agreement.”  

 

2.              Services Term.  The term of this Order Form shall commence on
the Order Form Effective Date and shall continue for the period of the Initial
Services Term stated above, unless earlier terminated as provided in this
Agreement.  For purposes of this
Agreement, the term of any renewal hereunder is referred to as the “Renewal Term,” and the Initial Services
Term, together with the Renewal Term, if any, may also be referred to as the “Services Term.”  

 

3.              Defined Terms.  The following capitalized
terms shall have the meanings set forth below. 
Capitalized terms used but not defined in this Order Form shall have the
meanings stated in the GSA.  

 

GENERAL

 

3.1.                “Above-the-fold”
means that portion of an Internet browser that is visible to any End User at a
minimum resolution of 800 by 600 pixels without scrolling within the applicable
Web page, as viewed through an Internet browser application considered among
the top two (2) most widely used from time to time. 

 

3.2.                “Ads”
or “Advertising Results” means
advertisements served by Google hereunder.

 

3.3.                “Client
Application” means any application, plug-in, helper, component or
other executable code that runs on user’s computer; examples of Client
Applications include those that provide instant messaging, chat, email, data,
file viewing, media playing, file sharing, games, internet navigation, search
and other services.  A “WebSearch Client Application” or “AFS Client Application” means those
Customer Client Applications that have been approved by Google to access the
WebSearch or AFS Services, respectively, either as reflected on the Cover
Page(s) of this Order Form or as otherwise approved by Google in writing from
time to time during the Services Term. 
***

 

3.4.                 “Client ID”
means a unique alphanumeric code provided to and used by Customer as specified
by Google for purposes of identifying each query or request.  Google may assign and modify the number of
Client IDs for each Service from time to time. 
Customer will use Client IDs as instructed by Google, and will provide
such information to Google as Google may reasonably request with respect to the
use and application of any Client IDs.

 

3.5.                “Customer’s
Technical Contact” means the technical employee of Customer
designated on the Cover Page of this Order Form. 

 

3.6.                “End Users”
of a particular Site or Client Application means individual, human end users
who visit or use the applicable Site or Client Application.

 

3.7.                “Order Form
Effective Date” means the date designated as such on the Cover Page of
this Order Form.

 

3.8.                “Results
Page” means a Web page on which Google search and/or advertising
results provided under this Agreement are displayed. 

 

3.9.                “Search
Results” means the search results provided by Google through any
search Service ordered by Customer, if any, under this Order Form.

 

3.10.         “Site(s)”
means the WebSearch Site(s) and AFS Site(s). 
The “WebSearch Site(s)” and
“AFS Site(s)” are those Web sites
located at the URLs identified as such on the Cover Page(s) of this Order 

 

[***] = Confidential
treatment requested and the redacted portion; redacted portion has been filed separately
with the Securities and Exchange Commission.

 

3

 

Form,
as the same may be amended from time to time as permitted herein.  The list of WebSearch Site(s) and AFS Site(s)
may be updated from time to time subject to Google’s prior written consent.

 

3.11.         ***

 

3.12.         ***

 

3.13.         “Valid IP
Addresses” means those Internet protocol addresses provided by
Customer and approved by Google prior to implementation of the applicable
Services.  The list of Valid IP Addresses
may be modified by Customer upon forty-eight (48) hours notice to Google via
the online Google Administration Console located at http://www.google.com/adsense/premium-login,
or such other URL as may be updated by Google from time to time.

 

ADSENSE FOR SEARCH

 

3.14.         “AFS Ads”
means the advertisements provided by Google to Customer under this Agreement
through Google’s AFS Service.

 

3.15.         “AFS Deduction” ***

 

3.16.         “AFS
Percentage” means the percentage set forth under the title
“Customer’s AFS Revenue Share Percentage” in the AdSense for Search Table on
the Cover Page(s) of this Order Form.

 

3.17.          “AFS
Protocol” means the protocol provided by Google for accessing the
AFS Services, as such protocol may be updated by Google from time to time. 

 

3.18.         “AFS Query”
means a query sent to Google by Customer to be processed by Google’s AFS
Service. 

 

3.19.         “AFS
Results Set” means the set of AFS Ads transmitted by Google to
Customer in response to an AFS Query.

 

3.20.         “AFS
Revenues” for any period during the Services Term means ad revenues
that are recognized by Google in accordance with GAAP in such period and
attributed to AFS Ads displayed on
the AFS Site in such period in accordance with the requirements of this
Agreement.

 

3.21.          “AFS
Service” means Google’s AdSense for Search Service.   

 

3.22.         “Net AFS Revenues” for any period means AFS Revenues for such period MINUS
the AFS Deduction for such period.

 

WEBSEARCH

 

3.23.         “WebSearch
Box” ***

 

3.24.         “WebSearch
Query” means a query sent to Google by Customer to be processed by
Google’s WebSearch Service.  

 

3.25.         “WebSearch
Protocol” means the protocol provided by Google for accessing the
WebSearch Services, as such protocol may be updated by Google from time to
time. 

 

3.26.         “WebSearch
Results” means WebSearch search results provided by Google through
its WebSearch Service.

 

3.27.         “WebSearch
Results Set” means the set of WebSearch Results (not to exceed ten
(10) individual results) transmitted by Google to Customer in response to a
WebSearch Query.  

 

3.28.         “WebSearch
Service” means Google’s WebSearch Service.

 

4.              WebSearch Services.

 

4.1.                Scope of WebSearch Services.  If selected on the Cover Page(s) of this Order Form, during the
Services Term and subject to the terms and conditions of this Agreement, Google
will provide Customer with 

 

[***] = Confidential
treatment requested and the redacted portion; redacted portion has been filed separately
with the Securities and Exchange Commission.

 

4

 

WebSearch
Results through its WebSearch Service for display on the WebSearch Sites as
permitted herein.  ***

 

4.2.                Implementation of WebSearch
Services.  Unless otherwise agreed to by Google in
writing, Customer shall implement the WebSearch Services in a manner that:  (a) conforms to the WebSearch Specifications
set forth in the Cover Page(s) of this Order Form, if any; (b) conforms to
Google’s brand treatment guidelines for WebSearch as updated by Google from
time to time, the current version of which is located at
http://www.google.com/wssynd/02brand.html; (c) conforms to the screenshots and
specifications set forth in Exhibit A
attached hereto; and (d) otherwise complies with the technical and
implementation requirements provided by Google from time to time, including
those instructions contained in the documentation setting forth the WebSearch
Protocol.  Without limiting the
foregoing, Customer acknowledges and agrees to the following:

 

(a)                      Search Boxes and Queries.  ***

 

(b)                     Operation of WebSearch Services.  Customer will ensure that each WebSearch
Query will (a) be from a list of Valid IP Addresses approved by
Google for the WebSearch Services; (b) contain a Client ID approved by Google
for the WebSearch Services; and (c) include End User IP address and user agent
information.  Upon Google’s receipt of a
WebSearch Query, Google will transmit a WebSearch Results Set, to the extent
available, via Google’s network interface in accordance with the WebSearch
Protocol.  Customer shall then display,
in each instance, the entire WebSearch Results Set that corresponds to such
WebSearch Query on the applicable WebSearch Site in the manner contemplated by
this Agreement, without editing, filtering, reordering, truncating, adding
content to or otherwise modifying such WebSearch Results Set.    

 

(c)                      Labeling, Branding and
Attribution.  ***

 

4.3.                License to WebSearch
Protocol.  Google grants to Customer a limited,
nonexclusive and non-sublicensable license during the Services Term to use the
WebSearch Protocol solely for the purpose of transmitting WebSearch Queries and
other required information and receiving WebSearch Results Sets solely to the
extent permitted hereunder.  Except to
the limited extent expressly provided in this Agreement, Google does not grant,
and Customer shall not acquire, any right, title or interest (including,
without limitation, any implied license) in or to any Google Intellectual
Property Rights; and all rights not expressly granted herein are reserved to
Google.

 

5.              AdSense for Search Services.

 

5.1.                Scope of AdSense for Search
Services.  If selected on the Cover Page(s) of this
Order Form, during the Services Term and subject to the terms and conditions of
this Agreement, Google will provide Customer with AFS Ads through its AFS
Service for display on the AFS Sites as permitted herein.  ***

 

5.2.                Implementation of AFS
Services.  Unless otherwise agreed to by Google in
writing, Customer shall implement the AFS Services in a manner that:  (a) conforms to the AFS Specifications set
forth in the Cover Page(s) of this Order Form, if any; (b) conforms to Google’s
brand treatment guidelines for AFS Services as updated by Google from time to
time, the current version of which is located at
http://www.google.com/wssynd/02brand.html; (c) conforms to the screenshots and
specifications set forth in Exhibit A
attached hereto; and (d) otherwise complies with the technical and
implementation requirements provided by Google from time to time, including
those instructions contained in the documentation setting forth the AFS
Protocol.  Without limiting the
foregoing, Customer acknowledges and agrees to the following:

 

(a)                      AFS Queries.  ***

 

(b)                     Operation of AFS Services.  Customer will ensure that each AFS Query will (a)
be from a list of Valid IP Addresses approved by Google for the AFS Services;
(b) contain a Client ID approved by Google for the AFS Services; (c) include
End User IP address and user agent information; and (d) request no fewer than
the minimum number of AFS Ads per AFS Results Page stated in the Cover Page(s)
of this Order Form.  Upon Google’s
receipt of an AFS Query, Google will transmit an AFS Results Set, to the extent
available, via Google’s network interface in accordance with the AFS
Protocol.  Customer shall then display,
in each instance, the entire AFS Results Set that corresponds to such AFS Query
on the applicable AFS Site in the manner contemplated by this Agreement,
without editing, filtering, reordering, truncating, adding content to or
otherwise modifying such AFS Results Set.

 

[***] = Confidential
treatment requested and the redacted portion; redacted portion has been filed separately
with the Securities and Exchange Commission.

 

5

 

(c)                      Labeling, Branding and
Attribution.  Customer shall unambiguously mark each AFS
Ad, or each cluster or grouping of AFS Ads, as a “Sponsored Link” or “Sponsored
Links,” as the case may be, unless otherwise instructed or agreed by Google.  In any event, Google reserves approval
authority to ensure that AFS Ads are labeled in a manner so as to sufficiently
distinguish them from search results.

 

5.3.                License to AFS Protocol. 
Google grants to Customer a limited, nonexclusive and non-sublicensable
license during the Services Term to use the AFS Protocol solely for the purpose
of transmitting AFS Queries and other required information and receiving AFS
Result Sets, as applicable, solely to the extent permitted hereunder.  Except to the limited extent expressly
provided in this Agreement, Google does not grant, and Customer shall not
acquire, any right, title or interest (including, without limitation, any
implied license) in or to any Google Intellectual Property Rights; and all
rights not expressly granted herein are reserved to Google.

 

6.              Client Application.  Customer’s Client Applications set forth in the Cover Page(s) of this
Order Form are subject to approval by Google for purposes of sending WebSearch
/ AFS Queries to resolve to approved Results Pages on the WebSearch / AFS Sites
provided that, at all times during the Services Term, Customer, and Customer’s
Client Application(s), will comply with Google’s Client Application Guidelines,
the current form of which is attached hereto as Exhibit B, as such Guidelines may be updated by Google
from time to time and generally applied to Google customers generally.  ***

 

7.              Site and Customer Client Application Modifications.  ***

 

8.              Toolbars.

 

8.1.      ***

 

8.2.      ***

 

 

9.              Filters.  

 

9.1.                General.  Certain
Services may contain filtering capability, such as SafeSearch, Country
Restrict, Language Restrict, AdSafe and other filters.  Notwithstanding anything to the contrary, if
Customer elects to enable any such filters, Customer expressly acknowledges and
agrees (a) it is Customer’s responsibility to enable such features in
accordance with the instructions provided by Google in the applicable Service
protocol, and (b) that Google cannot and does not make any representation,
warranty or covenant that all results will be limited to results elected by
enabling such filter(s).  For example,
but without limiting the foregoing, if Customer elects SafeSearch, Country
Restrict, Language Restrict and/or AdSafe, Google cannot and does not make any
representation, warranty or covenant that all results will be limited to the
countries or languages selected or that all objectionable results will be
prevented.

 

9.2.                URL Blocking.  During the Services Term, Google will use commercially reasonable
efforts to exclude from Ads served under this Agreement Ads that contain the
URLs set forth in Exhibit C attached
hereto (which as of the Order Form Effective Date has no URLs listed).  ***

 

10.       Updates.  If Google updates its technical or
implementation specifications (including, without limitation, by way of
updating the applicable Service protocol or by way of requiring changes to the
look and feel, content and targeting methodology of Ads) from time to time as
contemplated herein, Customer shall implement such updates or modifications as
soon as reasonably practical, but in any event within fifteen (15) days of the
date it receives notice thereof.

 

11.       Notice of System Changes.  Customer will provide Google with fourteen (14) days’ advance notice of
any change in the code or serving technology used to display Google Advertising
Results and/or Search Results (e.g., a change in the advertising serving
technology used) that could reasonably be expected to have the potential to
adversely affect the delivery or display of Google search or advertising
results as required by this Agreement (it being understood that notice will in
no event relieve Customer of its obligations to display Search and Advertising
Results as required hereunder).

 

12.       Optimization.  The parties agree to consult in
good faith from time to time with the objective of optimizing the performance
of Ads served under this Agreement.

 

13.       Technical Support.   Subject
to the terms and conditions of this Agreement, during the Services Term Google
shall provide technical support services to Customer  in accordance with Google’s support
guidelines 

 

[***] = Confidential treatment requested and the redacted portion;
redacted portion has been filed separately with the Securities and Exchange Commission.

 

6

 

then
in effect for the Services ordered herein. 
Prior to making any support request to Google, Customer shall first use
reasonable efforts to fix any error, bug, malfunction, or network connectivity
defect on its own without any escalation to Google.   Thereafter, Customer’s Technical Contact may
submit a written request for technical support via email to the applicable
Google alias set forth below, or such other email address that Google may
provide from time to time.  Customer shall
provide support services to End Users at its own expense.

 

·                  syndication-support@google.com

 

14.        ***

 

15.       Fees and Payment Terms. 

 

15.1.         WebSearch Services.   ***

 

15.2.         AdSense for Search.  ***

 

15.3.         Non-Qualifying Ads.  ***

 

15.4.         Methods of Payment.  

 

(a)                                  Payments to Google. 
All payments due to Google shall be in the currency specified in this
Order Form.  Any charges for converting
foreign currency shall be the responsibility of Customer and shall be invoiced
accordingly.   If paid in US dollars,
payments to Google shall be made preferably via wire transfer with the following
instructions: 

 

	
  ***

  	
   

  	
   

  

 

If
paid in US dollars and not wired to Google, payment shall be made by check for
receipt by Google at the address specified on the Cover Page of this Order Form
(or such other address as Google may provide Customer in writing from time to
time for such purpose) on or before the payment due date.   If payment is made in any other currency,
payment shall be made by wire pursuant to the wire instructions specified below
on this Order Form (or if no applicable wire instructions are specified,
payment shall be made using the US wire transfer instructions above).  ***

 

(b)                                 Payments to Customer. 
Payments to Customer (if by wire transfer) shall be made pursuant to the
wire transfer instructions specified on this Order Form.   ***

 

16.                   ***

 

17.                   Authority to Bind.  Each of Customer’s and Google’s signatory to
this Order Form represents and warrants that he or she has the power and
authority to accept and bind Customer and Google, as the case may be, to the
terms of this Order Form.

 

[SIGNATURES ON NEXT PAGE]

 

[***] = Confidential treatment requested and the redacted portion;
redacted portion has been filed separately with the Securities and Exchange Commission.

 

7

 

This
Order Form may be executed in counterparts, including facsimile counterparts,
each of which shall be deemed an original, and all of which, when taken
together, shall constitute one and the same instrument.

 

 

	
   

  	
  Google:
  GOOGLE INC.

  	
   

  	
  Customer:
  MIVA, INC.

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
  By:

  	
  /s/
  Sanjay Kapoor

  	
   

  	
  By:

  	
  /s/
  Peter Corrao

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
  Print
  Name: Sanjay Kapoor

  	
   

  	
  Print
  Name: Peter Corrao

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
  Title:
  Sr. Director, Strategic Partnerships

  	
   

  	
  Title:
  President & CEO

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
  Date:
  11/10/2008

  	
   

  	
  Date:
  11/10/08

  
						

 

[***] = Confidential treatment requested and the redacted portion;
redacted portion has been filed separately with the Securities and Exchange Commission.

 

8

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