Document:

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                                                                   EXHIBIT 10.20

                                HF HOLDINGS, INC.

                             1999 JUNIOR MANAGEMENT
                                STOCK OPTION PLAN

1. PURPOSE

      The purpose of this Stock Option Plan (the "Plan") is to advance the
interests of HF Holdings, Inc., a Delaware corporation (the "Company"), by
enhancing the ability of the Company and its subsidiaries (if any) to attract
and retain able employees of the Company; to reward such individuals for their
contributions; and to encourage such individuals to take into account the
long-term interests of the Company through interests in shares of the Company's
Common Stock, $.001 par value per share (the "Stock"). Any employee selected to
receive an award under the Plan is referred to as a "participant".

      No option granted pursuant to the Plan shall be an incentive stock option,
as defined in section 422 of the Internal Revenue Code of 1986, as amended.

2. ADMINISTRATION

      The Plan shall be administered by the Board of Directors (the "Board") of
the Company. The Board shall have discretionary authority, not inconsistent with
the express provisions of the Plan, (a) to grant option awards to such eligible
persons as the Board may select; (b) to determine the time or times when awards
shall be granted and the number of shares of Stock subject to each award; (c) to
determine the terms and conditions of each award; (d) to prescribe the form or
forms of any instruments evidencing awards and any other instruments required
under the Plan and to change such forms from time to time; (e) to adopt, amend,
and rescind rules and regulations for the administration of the Plan; and (f) to
interpret the Plan and to decide any questions and settle all controversies and
disputes that may arise in connection with the Plan. Such determinations of the
Board shall be conclusive and shall bind all parties. Subject to Section 9 the
Board shall also have the authority, both generally and in particular instances,
to waive compliance by a participant with any obligation to be performed by him
or her under an award, to waive any condition or provision of an award, and to
amend or cancel any award (and if an award is cancelled, to grant a new award on
such terms as the Board shall specify), except that the Board may not take any
action with respect to an outstanding award that would adversely affect the
rights of the participant under such award without such participant's consent.
Nothing in the preceding sentence shall be construed as limiting the power of
the Board to make adjustments required by Section 4(c) and Section 6(g).

      The Board may, in its discretion, delegate some or all of its powers with
respect to the Plan to a committee (the "Committee"), in which event all
references (as appropriate) to the Board hereunder shall be deemed to refer to
the Committee. The Committee, if one is appointed, shall consist of at least two
directors. A majority of the members of the Committee shall constitute a quorum,
and all determinations of the Committee shall be made by a majority of its
members. Any determination of the Committee under the Plan may be made without
notice or meeting of the Committee by a writing signed by a majority of the
Committee members. On and after registration of the Stock under the Securities
Exchange Act of 1934 (the "1934 Act"), the Board shall delegate the power to
select directors and officers to receive awards under the Plan and the timing,
pricing, and amount of such awards to a Committee, all members of which shall be
disinterested persons within the meaning of Rule 16b-3 under the 1934 Act and
"outside directors" within the meaning of section 162(m)(4)(c)(i) of the Code.

3. EFFECTIVE DATE AND TERM OF PLAN

      The Plan shall become effective on September 27, 1999.

      No awards shall be granted under the Plan after the completion of ten
years from the date on which the Plan was adopted by the Board, but awards
previously granted may extend beyond that date.

4. SHARES SUBJECT TO THE PLAN

      (a) NUMBER OF SHARES. Subject to adjustment as provided in Section 4(c),
the aggregate number of shares of Stock that may be the subject of awards
granted under the Plan shall be 333,000. If any award granted under the Plan
terminates without having been exercised in full, or upon exercise is satisfied
other than by delivery of Stock, the number of shares of Stock as to which such
award was not exercised shall not be available for future grants. No employee
shall be entitled to grants of options in excess of 330,000 shares, subject to
adjustment in accordance with Section 4(c).

      (b) SHARES TO BE DELIVERED. Shares delivered under the Plan shall be
authorized but unissued Stock, or if the Board so decides in its sole
discretion, previously issued Stock acquired by the Company and held in its
treasury. No fractional shares of Stock shall be delivered under the Plan.

      (c) CHANGES IN STOCK. In the event of a stock dividend, stock split or
combination of shares, recapitalization, or other change in the Company's
capital stock, the number and kind of shares of stock or securities of the
Company subject to awards then outstanding or subsequently granted under the
Plan, the exercise price of such awards, the maximum number of shares or
securities that may be delivered under the Plan, and other relevant provisions
shall be appropriately adjusted by the Board, whose determination shall be
binding on all persons.

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      The Board may also adjust the number of shares subject to outstanding
awards, the exercise price of outstanding awards, and the terms of outstanding
awards, to take into consideration material changes in accounting practices or
principles, extraordinary dividends, consolidations or mergers (except those
described in Section 6(g)), acquisitions or dispositions of stock or property,
or any other event if it is determined by the Board that such adjustment is
appropriate to avoid distortion in the operation of the Plan.

5. AWARDS; ETC.

      Persons eligible to receive awards under the Plan shall be those employees
who, in the opinion of the Board, are in a position to make a significant
contribution to the success of the Company and its subsidiaries. A subsidiary
for purposes of the Plan shall be a corporation in which the Company owns,
directly or indirectly, stock possessing 50% or more of the total combined
voting power of all classes of stock.

6. TERMS AND CONDITIONS OF OPTIONS

      (a) EXERCISE PRICE OF OPTIONS. The exercise price of each option shall be
determined by the Board, but the exercise price shall not be less, in the case
of an original issue of authorized stock, than par value.

      (b) DURATION OF OPTIONS. An option shall be exercisable during such period
or periods as the Board may specify. The latest date on which an option may be
exercised (the "Expiration Date") shall be the date which is ten years from the
date the option was granted or such earlier date as may be specified by the
Board at the time the option is granted.

      (c) EXERCISE OF OPTIONS.

      (1) An option shall become exercisable at such time or times and upon such
          conditions as the Board shall specify. In the case of an option not
          immediately exercisable in full, the Board may at any time accelerate
          the time at which all or any part of the option may be exercised.

      (2) Any exercise of an option shall be in writing, signed by the proper
          person and furnished to the Company, accompanied by (i) such documents
          as may be required by the Board and (ii) payment in full as specified
          below in Section 6(d) for the number of shares for which the option is
          exercised.

      (3) The Board shall have the right to require that the participant
          exercising the option remit to the Company an amount sufficient to
          satisfy any federal, state, or local withholding tax requirements (or
          make other arrangements satisfactory to the Company with regard to
          such taxes) prior to the delivery of any Stock pursuant to the
          exercise of the option. If permitted by the Board, either at the time
          of the grant of the option or in connection with exercise, the
          participant may elect, at such time and in such manner as the Board
          may prescribe, to satisfy such withholding obligation by (i)
          delivering to the Company Stock owned by such individual having a fair
          market value equal to such withholding obligation, or (ii) requesting
          that the Company withhold from the shares of Stock to be delivered
          upon the exercise a number of shares of Stock having a fair market
          value equal to such withholding obligation.

          In addition, if at the time the option is exercised the Board
          determines that under applicable law and regulations the Company could
          be liable for the withholding of any federal or state tax with respect
          to a disposition of the Stock received upon exercise, the Board may
          require as a condition of exercise that the participant exercising the
          option agree to give such security as the Board deems adequate to meet
          the potential liability of the Company for the withholding of tax, and
          to augment such security from time to time in any amount reasonably
          deemed necessary by the Board to preserve the adequacy of such
          security.

      (4) If an option is exercised by the executor or administrator of a
          deceased participant, or by the person or persons to whom the option
          has been transferred by the participant's will or the applicable laws
          of descent and distribution, the Company shall be under no obligation
          to deliver Stock pursuant to such exercise until the Company is
          satisfied as to the authority of the person or persons exercising the
          option.

      (d) PAYMENT FOR AND DELIVERY OF STOCK. Stock purchased upon exercise of an
option under the Plan shall be paid for as follows: (i) in cash, check
acceptable to the Company (determined in accordance with such guidelines as the
Board may prescribe), or money order payable to the order of the Company, or
(ii) if so permitted by the Board, (A) through the delivery of shares of Stock
(which, in the case of Stock acquired from the Company, shall have been held for
at least six months unless the Board specifies a shorter period) having a fair
market value on the last business day preceding the date of exercise equal to
the purchase price, or (B) by delivery of a promissory note of the participant
to the Company, such note to be payable on such terms as are specified by the
Board, or (C) by delivery of an unconditional and irrevocable undertaking by a
broker to deliver promptly to the Company sufficient funds to pay the exercise
price, or (D) by any combination of the permissible forms of payment; provided,
that if the Stock delivered upon exercise of the option is an original issue of
authorized Stock, at least so much of the exercise price as represents the par
value of such Stock shall be paid other than with a personal check or promissory
note of the person exercising the option.

      (e) DELIVERY OF STOCK. A participant shall not have the rights of a
stockholder with regard to awards under the Plan except as to Stock actually
received by him under the Plan.

      The Company shall not be obligated to deliver any shares of Stock (i)
until, in the opinion of the Company's counsel, all applicable federal and state
laws and regulations have been complied with, (ii) if the outstanding Stock is
at the time listed on any stock exchange, until the shares to be delivered have
been listed or authorized to be listed on such exchange upon official notice of
issuance, and (iii) until all other legal matters in

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connection with the issuance and delivery of such shares have been approved by
the Company's counsel. If the sale of Stock has not been registered under the
Securities Act of 1933, as amended, the Company may require, as a condition to
exercise of the award, such representations or agreements as counsel for the
Company may consider appropriate to avoid violation of such Act and may require
that the certificates evidencing such Stock bear an appropriate legend
restricting transfer.

      (f) NONTRANSFERABILITY OF AWARDS. No award may be transferred other than
by will or by the laws of descent and distribution, and during a participant's
lifetime an award may be exercised only by him or her.

      (g) MERGERS, ETC. In the event of any merger, consolidation, dissolution,
or liquidation of the Company, the Board in its sole discretion may, as to any
outstanding awards, make such substitution or adjustment in the aggregate number
of shares reserved for issuance under the Plan and in the number and purchase
price (if any) of shares subject to such awards as it may determine, or
accelerate, amend, or terminate such awards upon such terms and conditions as it
shall provide (which, in the case of the termination of the vested portion of
any award, shall require payment or other consideration which the Board deems
equitable in the circumstances).

7. TERMINATION OF EMPLOYMENT

      If a participant's employment or other service relationship with the
Company terminates prior to the Expiration Date the following shall apply:

      (a) Options that are not exercisable immediately prior to the termination
shall terminate, except that the Board may in its sole discretion provide that
the participant or beneficiary receive in cash, with respect to each share of
Stock to which an option relates, the excess of (i) the share's fair market
value on the date of the participant's termination, over (ii) the option
exercise price.

      (b) To the extent exercisable immediately prior to termination of
employment or other service, the option shall continue to be exercisable
thereafter during the period prior to the Expiration Date and within 60 days
following the termination (180 days in the event that a participant's service
terminates by reason of death), unless the participant's employment or other
service is terminated "for cause" as defined in (c) below, in which case all
awards shall terminate immediately. Except as otherwise provided in an award,
after completion of the 60-day (or 180-day) period, such awards shall terminate
to the extent not previously exercised, expired, or terminated.

      (c) The following, as determined by the Board in its reasonable judgment,
shall constitute "cause" termination: (i) a participant's failure to perform, or
negligence in the performance of, his or her duties and responsibilities to the
Company; (ii) a participant's fraud, embezzlement or other material dishonesty
with respect to the Company; or (iii) other conduct by a participant that is
harmful to the business, interest, or reputation of the Company; PROVIDED,
HOWEVER, that, if the participant and the Company are parties to an employment
agreement relating to the employment of such participant by the Company and such
employment agreement contains a definition of "Cause" (or other similar term)
similar in intent to the immediately preceding definition and relating to the
termination by the Company of such employment, such definition in such
employment agreement shall be substituted for such immediately foregoing
definition for purposes of this Plan, but only with respect to such participant.

No option shall be exercised or surrendered in exchange for a cash payment after
the Expiration Date.

      In the case of any award, the Board may provide in the case of any award
for post-termination exercise provisions different from those expressly set
forth in this Section 7, including without limitation terms allowing a later
exercise by a former employee (or, in the case of a former employee who is
deceased, the person or persons to whom the award is transferred by will or the
laws of descent and distribution) as to all or any portion of the award not
exercisable immediately prior to termination of employment or other service, but
in no case may an award be exercised after the Expiration Date.

8. EMPLOYMENT RIGHTS

      Neither the adoption of the Plan nor the grant of awards shall confer upon
any participant any right to continue as an employee of, or consultant or
adviser to, the Company, its parent, or any subsidiary or affect in any way the
right of the Company, its parent, or a subsidiary to terminate the participant's
relationship at any time. Except as specifically provided by the Board in any
particular case, the loss of existing or potential profit in awards granted
under this Plan shall not constitute an element of damages in the event of
termination of the relationship of a participant even if the termination is in
violation of an obligation of the Company to the participant by contract or
otherwise.

9. EFFECT, DISCONTINUANCE, CANCELLATION, AMENDMENT, AND TERMINATION

      Neither adoption of the Plan nor the grant of awards to a participant
shall affect the Company's right to make awards to such participant that are not
subject to the Plan, to issue to such participant Stock as a bonus or otherwise,
or to adopt other plans or arrangements under which Stock may be issued.

      The Board may at any time or times amend the Plan or any outstanding award
for the purpose of satisfying the requirements of section 422 of the Code or of
any changes in applicable laws or regulations or for any other purpose that may
at the time be permitted by law, or may at any time terminate the Plan as to any
further grants of awards; provided that, except to the extent expressly required
by the Plan, no such amendment shall adversely affect the rights of any
participant (without his or her consent) under any award previously granted, nor
shall such amendment, without the approval of the stockholders of the Company,
effectuate a change for which stockholder approval is required in order for the
Plan to continue to qualify under Rule 16b-3 promulgated under Section 16 of the
1934 Act.

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                                HF HOLDINGS, INC.
                    1999 JUNIOR MANAGEMENT STOCK OPTION PLAN

THE SHARES RECEIVED UPON EXERCISE OF THIS OPTION SHALL BE SUBJECT TO THE RIGHTS,
RESTRICTIONS AND OBLIGATIONS APPLICABLE TO SUCH SHARES, ALL AS PROVIDED IN THE
STOCKHOLDERS AGREEMENT DATED AS OF SEPTEMBER 27, 1999 AMONG THE COMPANY AND
CERTAIN OTHER PARTIES THERETO AS AMENDED AND IN EFFECT FROM TIME TO TIME, AND IN
THE JOINDER AND SUPPLEMENT TO STOCKHOLDERS AGREEMENT, A COPY OF WHICH IS
ATTACHED HERETO.

THIS OPTION IS NOT TRANSFERABLE BY THE OPTIONEE OTHER THAN BY WILL OR THE LAWS
OF DESCENT AND DISTRIBUTION, AND IS EXERCISABLE DURING THE OPTIONEE'S LIFETIME
ONLY BY THE OPTIONEE.

                                    [FORM OF]
                        Non-Incentive Option Certificate
                        --------------------------------

       Stock option granted by HF Holdings, Inc., a Delaware corporation (the
"Company"), to ___________ (the "Optionee"), pursuant to the Company's 1999
Junior Management Stock Option Plan (the "Plan"). All initially capitalized
terms not otherwise defined herein shall have the meaning provided in the Plan.

1.   Grant of Option

     This certificate evidences the grant by the Company on September 27, 1999
to the Optionee of an option to purchase, in whole or in part, on the terms
provided herein and in the Plan, a total of __________ shares of Common Stock of
the Company (the "Shares") at $5.83 per Share.

     The latest date on which this option may be exercised (the "Final Exercise
Date") is the earlier of September 27, 2009 or a Termination Event as defined in
clause (ii) of Section 1.9 of the Joinder and Supplement to Stockholders
Agreement attached hereto as Exhibit A. The option evidenced by this certificate
is not an incentive stock option.

     This option is subject to the vesting schedule set forth on Schedule 1
hereto and shall become exercisable as set forth thereon.

2.   Exercise of Option

     Each election to exercise this option shall be in writing, signed by the
Optionee or by his or her executor or administrator or by the person or persons
to whom this option is transferred by will or the applicable laws of descent and
distribution (the "Legal Representative"), and received by the Company at its
principal office, accompanied by payment in full and by such additional
documentation evidencing the right to exercise (or, in the case of a Legal
Representative, of the authority of such person) as the Company may require.
Such notice of election to exercise will include a commitment by the Optionee or
Legal Representative to provide the Company with notice as required by Section 8
hereof. The purchase price may be paid (i) in cash or by personal check, bank
check or money order payable to the order of the Company, (ii) by delivery of an
unconditional and irrevocable undertaking by a broker to deliver to the Company
promptly upon the sale of the shares of Stock to be issued sufficient funds to
pay the exercise price, or (iii) by any combination of the permissible forms of
payment; provided, that so much of the purchase price as equals the par value of
the Shares being purchased shall be paid other than by personal check.

3.   Stockholders Agreement

     The stock option evidenced by this certificate and any Shares transferred
pursuant to the exercise of this option shall be subject to the Stockholders
Agreement dated as of September 27, 1999 among the Company and certain other
parties thereto as amended and in effect from time to time (the "Stockholders
Agreement"), and no grant of options shall become effective unless and until the
Optionee shall have executed a Joinder and Supplement to Stockholders Agreement
substantially in the form of Exhibit A hereto. The option, and shares received
upon exercise of the option, shall be subject to the rights, restrictions and
obligations applicable to such options and shares all as provided from time to
time in such Stockholders Agreement and the Joinder and Supplement to the
Stockholders Agreement.

4.   Restrictions on Transfer

     In addition to the provisions of Section 3 above, if at the time this
option is exercised the Company is a party to any agreement restricting the
transfer of any outstanding shares of its Common Stock, this option may be
exercised only if the Shares so acquired are made subject to the transfer
restrictions set forth in that agreement (or if more than one such agreement is
then in effect, the agreement specified by the Board).

     Certificates evidencing any shares purchased by an Optionee upon exercise
of options granted hereby may bear the following legends, in addition to any
legends which may be required by any agreement referred to in the immediately
preceding paragraph:

       "The shares of stock represented by this certificate have not been
       registered under the Securities Act of 1933, as amended, and may not be
       transferred, except pursuant to an effective registration, or exemption
       from registration under said Act."

       "The shares of stock represented by this certificate are subject to
       restrictions on voting and transfer set forth in the Stockholders
       Agreement dated as of September 27, 1999, as amended and in effect from
       time to time. The Company will furnish a copy of such agreement to the
       holder of this certificate without charge upon written request."

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       "The shares of stock represented by this certificate are also subject to
       certain call rights as provided in the Joinder and Supplement to
       Stockholders Agreement, dated as of __________, 1999, as amended and in
       effect from time to time, and were originally issued to, or were issued
       in respect of shares originally issued to, the following Junior
       Management Investor: ____________.

5.   Withholding

     No Shares will be transferred pursuant to the exercise of this option
unless and until the person exercising this option shall have remitted to the
Company an amount sufficient to satisfy any federal, state or local withholding
tax requirements, or shall have made other arrangements satisfactory to the
Company with respect to such taxes.

6.   Status Change

     Upon the termination of the Optionee's employment, this option shall
terminate as to any Shares for which it was not exercisable immediately prior to
termination; provided, that the Board in its sole discretion may provide (either
prior to or following termination) that any or all of such portion of this
option not otherwise exercisable prior to termination shall be treated as having
become exercisable immediately prior to termination. As to that number of Shares
for which the option was exercisable, or deemed exercisable by action of the
Board, immediately prior to termination, it shall remain exercisable as follows:

     (i)  if termination occurs for any reason other than death, for a period of
          60 days following the date of termination, except as provided in
          clause (ii) below, but in no event beyond the Final Exercise Date, or

     (ii) following death, for a period of 180 days thereafter, but not beyond
          the Final Exercise Date.

     Notwithstanding the foregoing, if the Optionee is terminated for cause (as
provided in the Plan) the option shall immediately terminate as to all Shares
subject to the option.

7.   Nontransferability of Option.

     Except as set forth in Sections 6 and 7 of the Stockholders Agreement, this
option is not transferable by the Optionee other than by will or the applicable
laws of descent and distribution, and is exercisable during the Optionee's
lifetime only by the Optionee.

8.   Effect on Employment.

     Neither the grant of Options hereunder, nor the issuance of the Shares upon
exercise of such Options, shall give the Optionee any right to be retained in
the employ of the Company, affect the right of the Company to discharge or
discipline such Optionee at any time, or affect any right of such Optionee to
terminate his or her employment at any time.

9.   Provisions of the Plan.

     This option is subject in its entirety to the provisions of the Plan, a
copy of which is furnished to the Optionee with this option.

                      [THIS SPACE INTENTIONALLY LEFT BLANK]

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                                              [Jr. Management Stock Option Plan]

     IN WITNESS WHEREOF, the Company has caused this option to be executed under
its corporate seal by its duly authorized officer. This option shall take effect
as a sealed instrument.

                            HF HOLDINGS, INC.

                            By:_____________________________
                               Title:

Dated: _______________

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                                  Schedule 1 to
                                Option Agreement
                                      under
                    1999 Junior Management Stock Option Plan

The following vesting schedule will apply:

          25% of the total number of Shares first indicated above shall become
          immediately exercisable on the date hereof.

          25% of the total number of Shares first indicated above shall become
          exercisable on each of September 27, 2000, September 27, 2001 and
          September 27, 2002.

          100% of the total number of Shares from time to time outstanding but
          not yet exercisable shall become exercisable upon a Liquidity Event
          (as defined in the Stockholders Agreement).<PAGE>

                                                                   Exhibit 10.21

                           ICON HEALTH & FITNESS, INC.
                      JUNIOR MANAGEMENT DEFERRED BONUS PLAN

                         (EFFECTIVE SEPTEMBER 27, 1999)

1.   PURPOSE AND EFFECTIVE DATE

     The purpose of this Plan is to set forth the terms and conditions under
which certain members of management will become entitled to an amount of
deferred bonus (the "Deferred Bonus Amount") in consideration for their past
service to the Company. This Plan is effective September 27, 1999. The Plan is
intended to be "a plan which is unfunded and is maintained by an employer
primarily for the purpose of providing deferred compensation for a select group
of management or highly compensated employees" within the meaning of sections
201(2), 301(a)(3), 401(a)(1) and 4021(b)(6) of the Employee Retirement Income
Security Act of 1974, as amended ("ERISA"), and shall be administered in a
manner consistent with that intent.

2.   DEFINITIONS

     (a)  "Beneficiary" means the person (which may include trusts and is not
limited to one person) designated by the Participant, in such manner as
prescribed by the Plan Administrator, who shall be entitled to receive payment
of the Participant's Deferred Bonus Account in the event of the Participant's
death. If no such designation is made, or if the designated person predeceases
the Participant, payment shall be made to the Participant's estate.

     (b)  "Code" means the Internal Revenue Code of 1986 as amended from time to
time.

     (c)  "Committee" means the Compensation Committee of the Board of Directors
of the Company or if no such committee has been designated, the Board.

     (d)  "Company" means ICON Health & Fitness, Inc.

     (e)  "Deferred Bonus Account" means the account described in Section 3.

     (f)  "Effective Date" means September 27, 1999.

     (g)  "Liquidity Event" has the meaning set forth in the Stockholders
Agreement.

     (h)  "Participant" means each of the members of management of the Company
listed on the schedules hereto.

     (i)  "Plan" means the ICON Health & Fitness, Inc. 1999 Junior Management
Deferred Bonus Plan as set forth herein and as from time to time amended.

     (j)  "Plan Administrator" means the Committee.

     (k)  "Option Agreements" means the Non-Incentive Option Certificates dated
as of September 27, 1999 between HF Holdings, Inc. and each of the Participants.

     (l)  "Stockholders Agreement" means the Stockholders Agreement dated as of
September 27, 1999 among the Company, HF Holdings, Inc. and the stockholders of
HF Holdings, Inc.

Other terms are defined as provided throughout this Plan.

3.   DEFERRED BONUS ACCOUNT

     The Company shall establish on its books a Deferred Bonus Account for each
Participant as of the Effective Date. The amount credited to each such Account
shall be the amount set forth on Schedule A hereto, and shall not be adjusted
for interest or otherwise, except to reflect distributions made to a Participant
or his or her Beneficiary. 25% of the amount credited to such Account shall be
fully vested as of the Effective Date, and 25% of such amount shall become
vested on the each of the first, second and third anniversaries of the Effective
Date, provided the Participant remains employed by HF Holdings, Inc., the
Company or any of their subsidiaries on each such date, and provided further
that upon the termination of the Plan, or the termination of any Participant's
participation pursuant to Section 12, prior to the third anniversary of the
Effective Date, 100% of the amount credited to such Account shall become fully
vested if the Participant is then so employed. The entire amount credited to a
Participant's Deferred Bonus Account shall become vested upon the occurrence of
a Liquidity Event, provided the Participant remains employed by HF Holdings,
Inc., the Company or any of their subsidiaries on such date.

4.   DISTRIBUTIONS

     The vested amount credited to a Participant's Deferred Bonus Account shall
become payable to the Participant (or the Participant's Beneficiary, in the
event of death) upon the earliest to occur after the date hereof (each, a
"Payment Date") of (i) a Liquidity Event in which the consideration

<PAGE>

received by holders of the common stock of HF Holdings, Inc. in respect of each
share of such common stock is greater than the exercise price at that time in
effect under the Option Agreement between HF Holdings, Inc. and such
Participant, provided the Participant is at such time employed by HF Holdings,
Inc., the Company or any of their subsidiaries, (ii) ten years and one hundred
and eighty (180) days after the date hereof, provided the Participant is at such
time employed by HF Holdings, Inc., the Company or any of their subsidiaries, or
(iii) an exercise by the Company of a call option pursuant to Section 3 of the
Joinder and Supplement to Stockholders Agreement among the Company, HF Holdings,
Inc. and such Participant.

5.   FORM OF PAYMENT; TIMING

     The Company shall pay, or cause one or more of its affiliates to pay, the
amount due to a Participant or Beneficiary hereunder in cash in a single lump
sum payment as soon as administratably practicable following a Payment Date with
respect to the Participant, which in no case shall be more than 30 days
following the Payment Date. The Participant's Deferred Bonus Account will be
reduced by the amount of the payment (including any amount under Section 9
below).

6.   ADMINISTRATION OF THE PLAN

     This Plan shall be administered by the Committee, which shall have full
discretion to administer and interpret the Plan in accordance with its terms in
all respects.

7.   NATURE OF CLAIM FOR PAYMENTS

     Except as herein provided, the Company shall not be required to set aside
or segregate any assets of any kind to meet any of its obligations hereunder,
and all obligations of the Company hereunder shall be reflected by book entries
only. The Participant shall have no rights on account of this Plan in or to any
specific assets of the Company. Any rights that the Participant may have on
account of this Plan shall be those of a general, unsecured creditor of the
Company.

8.   RIGHTS ARE NON-ASSIGNABLE

     Other than by will or the laws of descent and distribution, neither the
Participant nor any Beneficiary nor any other person shall have any right to
assign or otherwise alienate the right to receive payments hereunder, in whole
or in part, which payments are expressly agreed to be non-assignable and
non-transferable, whether voluntarily or involuntarily.

9.   TAXES

     If the Company is required to withhold taxes from payments under the Plan
pursuant to federal, state or local law, the amounts payable to Participants
shall be reduced by the tax so withheld.

10.  TERMINATION; AMENDMENTS

     The Plan shall continue in effect until terminated by action of the
Company's Board of Directors. Upon termination of the Plan, no individual not a
Participant as of the date of termination shall become a Participant thereafter.
If, at the time of termination, there is any Participant or Beneficiary of a
Participant who is or will be entitled to a payment hereunder, the Plan
Administrator shall elect either (a) to make payments to such Participants or
beneficiaries in the normal course as if the Plan had continued in effect, or
(b) to pay to such Participants or beneficiaries the balance in the
Participant's Deferred Bonus Account in a single lump-sum payment.

     The Committee and Participants entitled to a majority of the aggregate
Deferred Bonus Accounts may at any time and from time to time amend the Plan in
any manner; provided that, subject to Section 12, without the consent of a
Participant, no such action shall materially and adversely affect the rights of
such Participant with respect to any rights to payment of amounts credited to
such Participant's Deferred Account, including by reducing the amounts
previously credited to the Deferred Bonus Account of such Participant or
otherwise.

11.  EMPLOYMENT RIGHTS

     Nothing in this Plan shall give any Participant any right to be employed or
to continue employment by HF Holdings, Inc., the Company or any of their
subsidiaries.

12.  CHANGE IN OR INTERPRETATION OF LAW

     In the event of any change in or interpretation of law which, in the
opinion of counsel acceptable to the Plan Administrator, would cause the Plan to
be other than an unfunded plan maintained primarily for the purpose of providing
deferred compensation for a select group of management or highly compensated
employees (such an unfunded plan being hereinafter referred to as an "exempt
plan") and to be subject to the funding requirements of Title I of ERISA, the
Plan Administrator may terminate the participation of such Participants as may
be necessary to preserve or restore the Plan's status as an exempt plan and may
accelerate payment of their Deferred Bonus Accounts or take such other action as
may be necessary to preserve or restore such status, provided that in any such
case the Company shall use its reasonable best efforts to provide any affected
Participant with benefits reasonably equivalent to those to which he or she
would have been entitled pursuant to the Plan.

13.  GOVERNING LAW

<PAGE>

     The validity, construction and effect of the Plan and any rules and
regulations relating to the Plan shall be determined in accordance with the laws
of the State of Delaware.

14.  SUCCESSORS

     This Plan shall inure to the benefit of and be binding upon the Participant
and the Company and their respective personal or legal representatives,
executors, administrators, and successors and assigns, including successors to
all or substantially all of the stock, business and/or assets, of the Company.

15.  CONSENT TO JURISDICTION

     Each party to this Agreement, by its execution hereof, (x) hereby
irrevocably submits to the non-exclusive jurisdiction of the state courts of the
State of Utah sitting in the County of Salt Lake or the United States District
Court of Utah for the purpose of any action, claim, cause of action or suit (in
contract, tort or otherwise), inquiry, proceeding or investigation arising out
of or based upon this Agreement or relating to the subject matter hereof, (y)
hereby waives to the extent not prohibited by applicable law, and agrees not to
assert, and agrees not to allow any of its subsidiaries to assert, by way of
motion, as a defense or otherwise, in any such action, any claim that it is not
subject personally to the jurisdiction of the above-named courts, that its
property is exempt or immune from attachment or execution, that any such
proceeding brought in one of the above-named courts is improper, or that this
Agreement or the subject matter hereof or thereof may not be enforced in or by
such court and (z) hereby agrees not to make any motion or take any other action
seeking or intending to cause the transfer or removal of any such action, claim,
cause of action or suit (in contract, tort or otherwise), inquiry, proceeding or
investigation to any court other than one of the above-named courts whether on
the grounds of inconvenient forum or otherwise. Each party hereto hereby
consents to service of process in any such proceeding in any manner permitted by
Utah law, and agrees that service of process by registered or certified mail,
return receipt requested, at its address specified pursuant to the Stockholders
Agreement is reasonably calculated to give actual notice.

16.  WAIVER OF JURY TRIAL

     TO THE EXTENT NOT PROHIBITED BY APPLICABLE LAW WHICH CANNOT BE WAIVED, EACH
PARTICIPANT HERETO HEREBY WAIVES AND COVENANTS THAT IT WILL NOT ASSERT (WHETHER
AS PLAINTIFF, DEFENDANT OR OTHERWISE) ANY RIGHT TO TRIAL BY JURY IN ANY FORUM IN
RESPECT OF ANY ISSUE OR ACTION, CLAIM, CAUSE OF ACTION OR SUIT (IN CONTRACT,
TORT OR OTHERWISE), INQUIRY, PROCEEDING OR INVESTIGATION ARISING OUT OF OR BASED
UPON THIS AGREEMENT OR THE SUBJECT MATTER HEREOF OR IN ANY WAY CONNECTED WITH OR
RELATED OR INCIDENTAL TO THE TRANSACTIONS CONTEMPLATED HEREBY, IN EACH CASE
WHETHER NOW EXISTING OR HEREAFTER ARISING. THE COMPANY AND EACH PARTICIPANT
ACKNOWLEDGES THAT IT HAS BEEN INFORMED THAT THIS SECTION 16 CONSTITUTES A
MATERIAL INDUCEMENT UPON WHICH THEY ARE RELYING AND WILL RELY IN ENTERING INTO
THIS AGREEMENT. THE COMPANY AND EACH PARTICIPANT MAY FILE AN ORIGINAL
COUNTERPART OR A COPY OF THIS SECTION 16 WITH ANY COURT AS WRITTEN EVIDENCE OF
CONSENT TO THE WAIVER OF THE RIGHT TO TRIAL BY JURY.

17.  ATTORNEYS FEES

     In the event of a dispute by the Company, the Participant or others as to
the validity or enforceability of, or liability under, any provision of this
Plan, the Company shall reimburse the Participant for all legal fees and
expenses incurred by him or her in connection with such dispute to the extent
the Participant shall prevail in such dispute.

                [THE REMAINDER OF THIS PAGE HAS BEEN LEFT BLANK]

<PAGE>

                                            [Jr. Management Deferred Bonus Plan]

                               ICON HEALTH & FITNESS, INC.

                               By: /s/ S. FRED BECK
                                   -----------------
                                   Name: S. Fred Beck
                                   Title: Treasurer and CFO

Date: September 27, 1999

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