Document:

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                                                                  Exhibit 10.1

                                MORE.COM, INC.

                           INDEMNIFICATION AGREEMENT

     THIS AGREEMENT is entered into, effective as of ____________, 2000 by and
between more.com, Inc., a Delaware corporation (the "Company"), and
___________________ ("Indemnitee").

     WHEREAS, it is essential to the Company to retain and attract as directors
and officers the most capable persons available;

     WHEREAS, Indemnitee is a director and/or officer of the Company; and

     WHEREAS, in recognition of Indemnitee's need for substantial protection
against personal liability in order to enhance Indemnitee's continued and
effective service to the Company, and in order to induce Indemnitee to provide
services to the Company as a director and/or officer, the Company wishes to
provide in this Agreement for the indemnification of and the advancing of
expenses to Indemnitee to the fullest extent (whether partial or complete)
permitted by Delaware law and as set forth in this Agreement, and, to the extent
insurance is maintained, for the coverage of Indemnitee under the Company's
directors' and officers' liability insurance policies.

     NOW, THEREFORE, in consideration of the above premises and of Indemnitee's
continuing to serve the Company directly or, at its request, with another
enterprise, and intending to be legally bound hereby, the parties agree as
follows:

     1.   Certain Definitions.
          -------------------

          (a)  Board: the Board of Directors of the Company.

          (b)  Change In Control:  shall be deemed to have occurred if (i) any
"person" (as such term is used in Sections 13(d) and 14(d) of the Securities
Exchange Act of 1934, as amended (the "Act")), other than a trustee or other
fiduciary holding securities under an employee benefit plan of the Company or a
corporation owned directly or indirectly by the stockholders of the Company in
substantially the same proportions as their ownership of stock of the Company
(collectively "excluded persons"), is or becomes the "Beneficial Owner" (as
defined in Rule 13d-3 under the Act), directly or indirectly, of securities of
the Company representing 30% or more of the total voting power represented by
the Company's then outstanding Voting Securities, or (ii) during any period of
two consecutive years, individuals who at the beginning of such period
constitute the Board and any new director whose election by the Board or
nomination for election by the Company's stockholders was approved by a vote of
at least two-thirds (2/3) of the directors then still in office who either were
directors at the beginning of the period or whose election or nomination for
election was previously so approved, cease for any reason to constitute a
majority of the Board, or (iii) the stockholders of the Company approve a merger
or consolidation of the Company with any other corporation, other than a merger
or consolidation that would result in the Voting Securities of the Company
outstanding immediately prior thereto continuing to

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represent (either by remaining outstanding or by being converted into Voting
Securities of the surviving entity) at least 50% of the total voting power
represented by the Voting Securities of the Company or such surviving entity
outstanding immediately after such merger or consolidation, or (iv) the
stockholders of the Company approve a plan of complete liquidation of the
Company or an agreement for the sale or disposition by the Company (in one
transaction or a series of transactions) of all or substantially all of the
Company's assets.

     (c) Expenses:  any expense, liability, or loss, including attorneys' fees,
judgments, fines, ERISA excise taxes and penalties, amounts paid or to be paid
in settlement, any interest, assessments, or other charges imposed thereon, and
any federal, state, local, or foreign taxes imposes as a result of the actual or
deemed receipt of any payments under this Agreement, paid or incurred in
connection with investigating, defending, being a witness in, or participating
in (including on appeal), or preparing for any of the foregoing in, any
Proceeding relating to any Indemnifiable Event.

     (d) Indemnifiable Event:  any event or occurrence that takes place either
prior to or after the effective date of this Agreement, related to the fact that
Indemnitee is or was a director or an officer of the Company, or while a
director or officer is or was serving at the request of the Company as a
director, officer, employee, trustee, agent, or fiduciary of another foreign or
domestic corporation, partnership, joint venture, employee benefit plan, trust,
or other enterprise, or was a director, officer, employee, or agent of a foreign
or domestic corporation that was a predecessor corporation of the Company or of
another enterprise at the request of such predecessor corporation, or related to
anything done or not done by Indemnitee in any such capacity.

     (e) Independent Counsel:  the person or body appointed in connection with
Section 3.

     (f) Potential Change In Control:  shall be deemed to have occurred if (i)
the Company enters into an agreement or arrangement, the consummation of which
would result in the occurrence of a Change in Control, (ii) any person
(including the Company) publicly announces an intention to take or to consider
taking actions that, if consummated, would constitute a Change in Control, (iii)
any person (other than an Excluded Person) who is or becomes the Beneficial
Owner, directly or indirectly, of securities of the Company representing 10% or
more of the combined voting power of the Company's then outstanding Voting
Securities, increases his beneficial ownership of such securities by 5% or more
over the percentage so owned by such person on the date hereof, or (iv) the
Board adopts a resolution to the effect that, for purposes of this Agreement, a
Potential Change in Control has occurred.

     (g) Proceeding:  (i) any threatened, pending, or complete action, suit, or
proceeding, whether civil, criminal, administrative, investigative, or other, or
(ii) any inquiry, hearing, or investigation, whether conducted by the Company or
any other party, that Indemnitee in good faith believes might lead to the
institution of any such action, or proceeding.

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          (h) Reviewing Party:  the person or body appointed in accordance with
Section 3.

          (i) Voting Securities: any securities of the Company that vote
generally in the election of directors.

     2.   Agreement To Indemnify.
          ----------------------

          (a)  General Agreement. In the event Indemnitee was, is, or become a
               -----------------
party to or witness or other participant in, or is threatened to be made a party
to or witness or other participant in, a Proceeding by reason of (or arising in
part out of) an Indemnifiable Event, the Company shall indemnify Indemnitee from
and against any and all Expenses to the fullest extent permitted by law, as the
same exists or may hereafter be amended or interpreted (but in the case of any
such amendment or interpretation, only to the extent that such amendment or
interpretation permits the Company to provide broader indemnification rights
than were permitted prior thereto). The parties hereto intend that this
Agreement shall provide for indemnification in excess of that expressly
permitted by statute, including, without limitation, any indemnification
provided by the Company's Amended and Restated Certificate of Incorporation, its
bylaws, vote of its stockholders or disinterested directors, or applicable law.

          (b)  Initiation Of Proceeding. Notwithstanding anything in this
               ------------------------
Agreement to the contrary, Indemnitee shall not be entitled to indemnification
pursuant to this Agreement in connection with any Proceeding initiated by
Indemnitee against the Company or any director or officer of the Company unless
(i) the Company has joined in or the Board has consented to the initiation of
such Proceeding, (ii) the Proceeding is one to enforce indemnification rights
under Section 5, or (iii) the Proceeding is instituted after a Change in Control
and Independent Counsel has approved its initiation.

          (c)  Expense Advances. If so requested by Indemnitee, the Company
               ----------------
shall advance (within ten business days of such request) any and all Expenses to
Indemnitee (an "Expense Advance"); provided that such request shall be
accompanied by reasonable evidence of the expenses incurred by Indemnitee and
that, if and to the extent that the Reviewing Party determines that Indemnitee
would not be permitted to be so indemnified under applicable law, the Company
shall be entitled to be reimbursed by Indemnitee (who hereby agrees to reimburse
the Company) for all such amounts theretofore paid. If Indemnitee has commenced
legal proceedings in a court of competent jurisdiction to secure a determination
that Indemnitee should be indemnified under applicable law, as provided in
Section 4, any determination made by the Reviewing Party that Indemnitee would
not be permitted to be indemnified under applicable law shall not be binding and
Indemnitee shall not be required to reimburse the Company for any Expense
Advance until a final judicial determination is made with respect thereto (as to
which all rights of appeal therefrom have been exhausted or have lapsed).

          (d)  Mandatory Indemnification. Notwithstanding any other provision of
               -------------------------
this Agreement (other than Section 2(f) below), to the extent that Indemnitee
has been successful on the merits in defense of any Proceeding relating in whole
or in part to an Indemnifiable Event or in defense of any issue or matter
therein, Indemnitee shall be indemnified against all Expenses incurred in
connection therewith.

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                                                                   Exhibit 10.2

                                 MORE.COM, INC.

                             1998 STOCK OPTION PLAN

                     Amended and Restated January __, 2000

        1.  Adoption and Purpose of the Plan.  This stock option plan, to be
            --------------------------------
known as the "More.com 1998 Stock Option Plan" (the "Plan") has been adopted by
the board of directors (the "Board") of More.com, Inc. (the "Company"), and is
subject to the approval of its shareholders pursuant to section 7 below.  The
purpose of this Plan is to advance the interests of the Company and its
shareholders by enabling the Company to attract and retain qualified directors,
officers, employees, independent contractors, consultants and advisers by
providing them with an opportunity for investment in the Company.  The options
that may be granted hereunder ("Options") represent the right by the grantee
thereof ("Optionee") to acquire shares of the Company's common stock ("Shares"
which if acquired pursuant to the exercise of an Option will be referred to as
"Option Shares") subject to the terms and conditions of this Plan and a written
agreement between the Company and the Optionee to evidence each such Option (an
"Option Agreement").

        2.  Certain Definitions.  The defined terms set forth in Exhibit A
            -------------------                                  ---------
attached hereto and incorporated herein (together with other capitalized terms
defined elsewhere in this Plan) will govern the interpretation of this Plan.

        3.  Eligibility.  The Company may grant Options under this Plan only to
            -----------
(i) persons who, at the time of such grant, are directors, officers and/or
employees of the Company and/or any of its Subsidiaries, and (ii) persons who,
and entities which, at the time of such grant, are independent contractors,
consultants or advisers of the Company and/or any of its Subsidiaries ("Eligible
Participants").  Subject to the provisions of section 4 of this Plan, there is
no limitation on the number of Options that may be granted to an Eligible
Participant.

        4.  Option Pool; Shares Reserved for Options.  In no event will the
            ----------------------------------------
Company issue, in the aggregate, more than 12,117,500 Shares (the "Option Pool")
pursuant to the exercise of all Options granted under this Plan, exclusive of
those Option Shares that may be reacquired by the Company by repurchase or
otherwise; provided that in order to comply with the requirements of Section
260.140.45 of Title 10 of the California Code of Regulations (the "30% Rule"),
at no time will the total number of Shares that either (x) may be acquired
pursuant to the exercise of all outstanding Options granted hereunder or under
any other outstanding options or warrants issued by the Company (exclusive of
certain excluded rights and warrants described in the 30% Rule), or (y) are
provided for under any stock bonus or similar plan of the Company, in the
aggregate exceed 30% of the total number of then issued and outstanding Shares
of the Company (including shares of convertible preferred stock or convertible
senior common stock on an as converted basis), unless a percentage higher than
30% has been approved by at least two-thirds of the outstanding Shares of the
Company entitled to vote.  At all times while Options granted under this Plan
are outstanding, the Company will reserve for issuance for the purposes hereof a
sufficient number of authorized and unissued Shares to fully satisfy the
Company's obligations under all such outstanding Options.
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        5.  Administration.  This Plan will be administered and interpreted by
            --------------
the Board, or by a committee consisting of two or more members of the Board,
appointed by the Board for such purpose (the Board, or such committee, referred
to herein as the "Administrator").  Subject to the express terms and conditions
hereof, the Administrator is authorized to prescribe, amend and rescind rules
and regulations relating to this Plan, and to make all other determinations
necessary or advisable for its administration and interpretation.  Specifically,
the Administrator will have full and final authority in its discretion, subject
to the specific limitations on that discretion as are set forth herein and in
the Articles of Incorporation or Bylaws of the Company at any time:

        (a)    to select and approve the Eligible Participants to whom Options
        will be granted; provided that no Option may be granted to any person
        after he or she ceases, or to any entity after it ceases, for any
        reason, to be an Eligible Participant (a "Loss of Eligibility Status");

        (b)    to determine the Fair Market Value of the Shares as of the Grant
        Date for any Option;

        (c)    with respect to each Option, to determine the terms and
        conditions of the Option, to be set forth in the Option Agreement
        evidencing the Option (the form of which also being subject to approval
        by the Administrator), which may vary from the "default" terms and
        conditions set forth in section 6 below, except to the extent otherwise
        provided, including, without limitation, as follows:

        (i)    the total number of Option Shares that may be acquired by the
               Optionee pursuant to the Option;

        (ii)   whether the Option granted to an employee of the Company or its
               Subsidiary will be designated an ISO; if an Option does not
               expressly so indicate, the Option will not be deemed designated
               an ISO;

        (iii)  the per share purchase price to be paid to the Company by the
               Optionee to acquire the Option Shares issuable upon exercise of
               the Option (the "Option Price"); provided that the Option Price
               will not be less than 85% of the Fair Market Value of the Shares
               as of the Grant Date, unless the Optionee is a 10% shareholder,
               in which case the Option Price will not be less than 110% of such
               Fair Market Value;

        (iv)   the maximum period or term during which the Option will be
               exercisable (the "Option Term"), provided that in no event may
               the Option Term be longer than 10 years from the Grant Date;

        (v)    the maximum period following any Loss of Eligibility Status with
               respect to the Optionee, whether resulting from his or her death,
               disability or any other reason, during which period (the "Grace
               Period") the Option will be exercisable and to the expiration of
               the Option Term, provided that in no event may the Administrator
               designate a Grace Period that is shorter than six months after
               such Loss of Eligibility Status by reason of the Optionee's death
               or disability, or 30 days after such Loss of Eligibility Status
               for any other reason,

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               except in the event of a Just Cause Termination, in which case no
               Grace Period will be required (i.e., the Option will terminate
               immediately);

        (vi)   whether to accept a promissory note or other form of payment as a
               form of legal consideration in addition to cash as payment of all
               or a portion of the Option Price and/or Tax Withholding Liability
               to be paid by the Optionee upon the exercise of an Option granted
               hereunder;

        (vii)  the conditions (e.g., the passage of time or the occurrence of
               events), if any, that must be satisfied prior to the vesting of
               the right to exercise all or specified portions of an Option
               (such portions being described as a percentage of the total
               number of Option Shares that may be acquired by the Optionee
               pursuant to the Option; the vested portion being referred to as a
               "Vested Option" and the unvested portion being referred to as an
               "Unvested Option"); provided that no such conditions (except the
               Loss of Eligibility Status of the Optionee, after which no
               Unvested Option will become a Vested Option) may be imposed which
               prevents an Optionee who is an employee, but who is neither an
               officer or director, of the Company or any of its Subsidiaries,
               from purchasing at least 20% of the Option Shares initially
               subject to the Option as of the first anniversary of the Grant
               Date, and as of each anniversary thereafter, such that by the
               fifth anniversary of the Grant Date (assuming no such Loss of
               Eligibility Status) the entire Option would be deemed a Vested
               Option; and

        (viii) in addition, or as an alternative, to imposing conditions on the
               right to exercise an Option as provided in section 5(c)(vii)
               above, whether any portion of the Option Shares acquired by an
               Optionee upon exercise of an Option will be subject to repurchase
               by the Company or its assigns pursuant to section 6.8(c) below at
               the Option Price paid for such Shares (such Shares, if subject to
               repurchase at less than Fair Market Value, being referred to as
               "Unvested Shares") following a Termination of Eligibility Status
               or other designated event, and the conditions (e.g., the passage
               of time or the occurrence of events), if any, that must be
               satisfied for such Shares to be no longer subject to such right
               of repurchase at such Option Price (such Shares being referred to
               as "Vested Shares"); provided that no such conditions (except an
               Optionee's Termination of Eligibility Status, after which no
               Unvested Shares will become Vested Shares) may be imposed which
               prevent Unvested Shares held by an employee, who is neither an
               officer or director, of the Company and/or any of its
               Subsidiaries, from becoming Vested Shares at the rate of at least
               twenty percent (20%) per year following the Grant Date, such that
               by the fifth anniversary of the Grant Date (assuming no earlier
               Termination of Eligibility Status) all of the Shares would be
               deemed Vested Shares;

        (d)  to delegate all or a portion of the Administrator's authority under
        sections 5(a), (b) and (c) above to one or more members of the Board who
        also are executive officers of the Company, and subject to such
        restrictions and limitations as the Administrator may decide to impose
        on such delegation.

        6.  Default Terms and Conditions of Option Agreements.  Unless otherwise
            -------------------------------------------------

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expressly provided in an Option Agreement based on the Administrator's
determination pursuant to section 5(c) above, the following terms and conditions
will be deemed to apply to each Option as if expressly set forth in the Option
Agreement, provided that in no event may an Option Agreement modify the
provisions of section 6.7(a):

    6.1  ISO.  If an Option is granted to an Eligible Participant who, as of
         ---
the Grant Date, is an employee of the Company or any Subsidiary (as determined
under Section 3401(c) of the Code), and the Option is designated by the
Administrator as an ISO and the Option Agreement so states, then the Option will
be subject to the following additional terms and conditions:

        (a)  To the extent that the Fair Market Value of Option Shares
        (determined as of the Grant Date) with respect to which all ISOs are
        exercisable for the first time by any individual during any calendar
        year (pursuant to this Plan and all other plans of the Company and/or
        its Subsidiaries) exceeds $100,000, the Option will not be treated as an
        ISO.

        (b)  The Option Price will not be less than 100% of the Fair Market
        Value of the Shares as of the Grant Date, except that if the Optionee is
        a 10% shareholder the Option Price will not be less than 110% of the
        Fair Market Value of the Shares as of the Grant Date, and the Option
        Term may not be more than five (5) years.

        (c)  Notwithstanding any Grace Period selected by the Administrator
        pursuant to section 5(c)(v) above, or the default provisions of section
        6.3 below, the tax treatment available pursuant to Section 422 of the
        Code upon the exercise of the ISO will not be available to an Optionee
        who exercises the Option (if permitted to do so) more than (i) three
        months following the Optionee's Loss of Eligibility Status other than by
        reason of his or her death or disability, or (ii) 12 months following
        such Optionee's Loss of Eligibility Status by reason or his or her
        disability, whichever case may be applicable.

   6.2  Option Term.  The Option Term will be for a period of 10 years
        -----------
beginning on the Grant Date (subject to section 6.1(b) above in the case of an
ISO granted to a 10% shareholder).

   6.3  Grace Periods.  Following a Loss of Eligibility Status:
        -------------

        (a)  the Grace Period will be sixty days, unless the Loss of Eligibility
        Status is a result of a Just Cause Termination or the death or
        disability of the Optionee;

        (b)  the Grace Period will be six months if the Loss of Eligibility
        Status is a result of the death or disability of the Optionee;

        (c)  the Option will terminate, and there will be no Grace Period,
        effective immediately as of the date and time of a Loss of Eligibility
        Status which results from a Just Cause Termination of the Optionee,
        regardless of whether the Option is Vested or Unvested; and

        (d)  in all events following a Loss of Eligibility Status, no portion of
        an Option may be exercised as would result in the purchase of Unvested
        Shares.

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    6.4 Vesting.  Section 5(c)(viii), and not section 5(c)(vii), will apply to
        -------
the Option.  The shares into which the Option is exercisable initially will be
deemed entirely Unvested Shares, but portions of the shares into which the
Option is exercisable will become Vested Shares on the following schedule:

        (a)  twenty-five percent (25%) will become Vested Shares as of the first
        anniversary of the "Vesting Start Date" specified in the Option
        Agreement (which may be earlier than the Grant Date specified therein);

        (b)  the balance of the shares into which the Option is exercisable will
        become Vested Shares pro rata monthly over the three year period
        commencing with the first anniversary of such Vesting Start Date; and

        (c)  upon a Change of Control Transaction, an additional twelve and one-
        half percent (12.5%) of the shares into which the Option is exercisable
        will become Vested Shares;  provided however that such percentage will
        be increased to twenty-five percent (25%) if the Optionee is employed by
        the Company immediately prior to the Change of Control Transaction and
        is laid off, or is scheduled to be laid off, by the Successor Entity as
        of the time of the Change of Control Transaction.

        provided that the Optionee does not suffer a Loss of Eligibility Status
prior to each such vesting date and provided further that additional vesting
will be suspended during any period while the Optionee is on a leave of absence
from the Company, as determined by the Administrator.

  6.5  Exercise of the Option; Issuance of Share Certificate.
       -----------------------------------------------------

        (a)  Subject to section 6.5(d) below, the portion of the Option that is
a Vested Option may be exercised by giving written notice thereof to the
Company, on such form as may be specified by the Administrator, but in any event
stating:  the Optionee's intention to exercise the Option; the date of exercise;
the number of full Option Shares to be purchased (which number will be no less
than 100 Shares, without regard to adjustments to the number of Shares subject
to the Option pursuant to section 8 below, or, if less, all of the remaining
Shares subject to the Option); the amount and form of payment of the Option
Price; and such assurances of the Optionee's investment intent as the Company
may require to ensure that the transaction complies in all respects with the
requirements of the 1933 Act and other applicable securities laws.  The notice
of exercise will be signed by the person or persons exercising the Option.  In
the event that the Option is being exercised by the representative of the
Optionee, the notice will be accompanied by proof satisfactory to the Company of
the representative's right to exercise the Option.  The notice of exercise will
be accompanied by full payment of the Option Price for the number of Option
Shares to be purchased, in United States dollars, in cash, by check made payable
to the Company, or by delivery of such other form of payment (if any) as
approved by the Administrator in the particular case.

        (b)  To the extent required by applicable federal, state, local or
foreign law, and as a condition to the Company's obligation to issue any Shares
upon the exercise of the Option in full or in part, the Optionee will make
arrangements satisfactory to the Company for the payment of any applicable Tax
Withholding Liability that may arise by reason of or in

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connection with such exercise. Such arrangements may include, in the Company's
sole discretion, that the Optionee tender to the Company the amount of such Tax
Withholding Liability, in cash, by check made payable to the Company, or in the
form of such other payment as may be approved by the Administrator, in its
discretion pursuant to section 5(c)(vi) above.

        (c)  After receiving a proper notice of exercise and payment of the
applicable Option Price and Tax Withholding Liability, the Company will cause to
be issued a certificate or certificates for the Option Shares as to which the
Option has been exercised, registered in the name of the person rightfully
exercising the Option and the Company will cause such certificate or
certificates to be delivered to such person.

        6.6  Compliance with Law.  Notwithstanding any other provision of this
             -------------------
Plan, Options may be granted pursuant to this Plan, and Option Shares may be
issued pursuant to the exercise thereof by an Optionee, only after and on the
condition that there has been compliance with all applicable federal and state
securities laws.  The Company will not be required to list, register or qualify
any Option Shares upon any securities exchange, under any applicable state,
federal or foreign law or regulation, or with the Securities and Exchange
Commission or any state agency, or secure the consent or approval of any
governmental regulatory authority, except that if at any time the Board
determines, in its discretion, that such listing, registration or qualification
of the Option Shares, or any such consent or approval, is necessary or desirable
as a condition of or in connection with the exercise of an Option and the
purchase of Option Shares thereunder, that Option may not be exercised, in whole
or in part, unless and until such listing, registration, qualification, consent
or approval is effected or obtained free of any conditions that are not
acceptable to the Board, in its discretion.  However, the Company will seek to
register or qualify with, or as may be provided by applicable local law, file
for and secure an exemption from such registration or qualification requirements
from, the applicable securities administrator and other officials of each
jurisdiction in which an Eligible Participant would be granted an Option
hereunder prior to such grant.

        6.7  Restrictions on Transfer.
             ------------------------

             (a)  Options Nontransferable.  No Option will be transferable by an
                  -----------------------
Optionee otherwise than by will or the laws of descent and distribution.  During
the lifetime of a natural person who is granted an Option under this Plan, the
Option will be exercisable only by him or her.

             (b)  Prohibited Transfers. Prior to the Initial Public Offering, no
                  --------------------
Holder of any Option Shares may Transfer such Shares, or any interest therein:
(i) except as expressly provided in this Plan; and (ii) in full compliance with
all applicable securities laws. All Transfers of Option Shares not complying
with the specific limitations and conditions set forth in this section 6.7 and
section 6.8 below are expressly prohibited. Any prohibited Transfer is void and
of no effect, and no purported transferee in connection therewith will be
recognized as a Holder of Option Shares for any purpose whatsoever. Should such
a Transfer purport to occur, the Company may refuse to carry out the Transfer on
its books, attempt to set aside the Transfer, enforce any undertakings or rights
under this Plan, or exercise any other legal or equitable remedy.

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<PAGE>

        (c)  Conditions to Transfer.  It will be a condition to any Transfer of
             ----------------------
any Option Shares that:

        (i)  the transferee of the Shares will execute such documents as the
     Company may reasonably require to ensure that the Company's rights under
     this Plan, and any applicable Option Agreement, are adequately protected
     with respect to such Shares, including, without limitation, the
     transferee's agreement to be bound by all of the terms and conditions of
     this Plan and such Agreement, as if he or she were the original Holder of
     such Shares; and

        (ii) the Company is satisfied that such Transfer complies in all
     respects with the requirements imposed by applicable state and federal
     securities laws and regulations.

        (d)  Market Standoff.  If in connection with any public offering of
             ---------------
securities of the Company (or any Successor Entity), the underwriter or
underwriters managing such offering so requests, then each Optionee and each
Holder of Option Shares will agree to not sell or otherwise Transfer any such
Shares (other than Shares included in such underwriting) without the prior
written consent of such underwriter, for such period of time as may be requested
by the underwriter (not to exceed 210 days) commencing on the effective date of
the registration statement filed with the Securities and Exchange Commission in
connection with such offering.

        6.8  Rights of Purchase and First Refusal.  The Company will have the
             ------------------------------------
following rights of purchase and first refusal with respect to Option Shares,
provided that the rights set forth in sections (a) and (b) will terminate upon
the closing of the Initial Public Offering:

        (a)  Right of First Refusal.  If any Holder proposes to Transfer any
             ----------------------
Option Shares, other than in the case of an Involuntary or Donative Transfer
subject to section 6.8(b) below, the Company will have an assignable right of
first refusal to purchase such Shares on the terms and conditions set out in
this section 6.8(a).  If the Company (or its assignee) elects to exercise such
right, it will do so on an all-or-nothing basis with respect to any particular
Transfer of Shares in the following manner:

        (i)  Before any such Transfer, the Holder proposing to Transfer such
     Shares will deliver a notice of proposed Transfer (a "Proposed Transfer
     Notice") to the Company stating:  the number of Option Shares that the
     Holder proposes to Transfer and the Holder's bona fide intention to
     Transfer such Shares; the names and addresses of the Holder, the proposed
     transferee and subsequently such other information regarding such
     transferee as the Company reasonably requests; the manner and date of such
     proposed Transfer; and the bona fide cash price and/or other consideration
     (and the fair market value thereof) per share, if any, that such Transferee
     has offered to pay Holder for such Shares (the "Offered Price") as well as
     such other terms, including payment terms, and conditions, if any, as were
     included in such offer (the "Offered Terms").

        (ii) The Company (or its assignee) may exercise its right of first
     refusal under this section 6.8(a) at any time not more than thirty (30)
     days after the Company has received the Proposed Transfer Notice with
     respect to such Shares.  If the Company (or its assignee) elects to
     exercise such purchase rights it will do so by delivering to the Holder of
     such Shares a notice of such election and a closing date that is no more
     than

                                       7
<PAGE>

     sixty (60) days after receipt of the Proposed Transfer Notice (or such
     later date as the transferee may have offered or on which the Transfer is
     otherwise scheduled to occur).

        (iii) At the closing of the sale of the Shares to the Company (or its
     assignee), to be held at its principal executive offices, the Company (or
     its assignee) will pay the Holder of the Shares, in cash, the purchase
     price equal to the Offered Price, subject to an appropriate adjustment to
     take into account any deferred payment terms that were included in the
     Offered Terms, except in the case of a Transfer of Option Shares without
     consideration; provided that if the Offered Price includes any non-cash
     consideration, the value thereof for purposes of this section 6.8(a) will
     be determined in good faith by the Board.

        (iv)  If the Company (including its assignees) fails or refuses to
     exercise its rights under this section 6.8(a) with respect to any Shares
     that are the subject of any Proposed Transfer Notice, then the Holder will
     have the right to Transfer such Shares to the transferee named in such
     Notice at the Offered Price and upon such Offered Terms as were set forth
     in such Notice; provided that such Transfer must be completed within ninety
     (90) days after the Company has received the Proposed Transfer Notice with
     respect to such Shares.

        (b)   Following an Involuntary or Donative Transfer.  Following any
              ---------------------------------------------
Involuntary Transfer or Donative Transfer of Option Shares (the "Transferred
Shares"), the Company will have the assignable right to purchase from the
transferee of the Transferred Shares ("Transferee") all or a portion of such
Shares for a purchase price that is equal to the Fair Market Value of those
Shares as of the date of such Transfer.  If the Company (or its assignee) elects
to exercise such right, it will do so in the following manner:

        (i)   Promptly after such Transfer, the transferor of the Transferred
     Shares will deliver, or will cause the Transferee to deliver, a notice (a
     "Completed Transfer Notice") to the Company stating:  the number of
     Transferred Shares; the names and addresses of the transferor and the
     Transferee, and subsequently such other information regarding the
     Transferee as the Company reasonably requests; and the manner,
     circumstances and date of such Transfer.

        (ii)  The Company (or its assignee) may exercise its purchase rights
     under this section 6.8(b) at any time not more than ninety (90) days after
     the Company has received the Completed Transfer Notice with respect to the
     Transferred Shares.  If the Company (or its assignee) elects to exercise
     such purchase rights it will do so by delivering to the Transferee a notice
     of such election, specifying the number of Transferred Shares to be
     purchased and a closing date that is no more than sixty (60) days after the
     giving of such notice.

        (iii) At such closing, to be held at the Company's principal executive
     offices, the Company (or its assignee) will pay the Transferee the purchase
     price specified in this section 6.8(b).

        (c)  Following a Loss of Eligibility Status.  Following any Loss of
             --------------------------------------
Eligibility Status by the Original Holder of an Option, the Company will have
the assignable right (but not the obligation) to purchase from the Holder of
Shares acquired pursuant to the exercise of

                                       8
<PAGE>

the Option (except to the extent that such Shares previously were transferred in
a transaction as to which section 6.8(a) or (b) applied), all or a portion of
such Shares that are Unvested Shares as of the date of Loss of Eligibility
Status for a purchase price that is equal to the Option Price per Share paid
upon the exercise of the Option. Such right will be exercisable in the following
manner:

       (i)   The Company (or its assignee) may exercise its right of repurchase
     under this section 6.8(c) at any time not more than ninety (90) days after
     the effective date of the Loss of Eligibility Status of the Original Holder
     of the Option (or in the case of Shares issued upon the exercise of Options
     after such Loss of Eligibility Status, a period of ninety (90) days after
     the date of the exercise).  If the Company (or its assignee) elects to
     exercise such purchase rights it will do so by delivering to the Holder of
     such Shares a notice of such election, specifying the number of Shares to
     be purchased and a closing date that is within such ninety (90) day period.

       (ii)  At such closing, to be held at the Company's principal executive
     offices, the Company (or its assignee) will pay the Holder of the Shares,
     the purchase price, as specified in this section 6.8(c), in cash, or by
     cancellation of indebtedness to the Company, if any, incurred by the
     original purchaser of the Option Shares to purchase the same, or both, at a
     closing to be held at the Company's principal executive offices on the date
     specified in such notice.

        (d)  Escrow.  For purposes of facilitating the enforcement of the
             ------
restrictions on Transfer set forth in this Plan or in any Option Agreement, the
Administrator may, at its discretion, require the Holder of Option Shares to
deliver the certificate(s) for such Shares with a stock power executed by him or
her and by his or her spouse (if required for Transfer), in blank, to the
Secretary of the Company or his or her designee, to hold said certificate(s) and
stock power(s) in escrow and to take all such actions and to effectuate all such
Transfers and/or releases as are in accordance with the terms of this Plan.  The
certificates may be held in escrow so long as the Option Shares whose ownership
they evidence are subject to any right of repurchase or first refusal under this
Plan or under an Option Agreement, and shall be released by the escrow holder to
an Optionee (or to any permitted transferee of the Optionee) when they are no
longer subject to any right of repurchase or first refusal under this Plan or
under the Option Agreement.  Each Optionee, by exercising an Option, thereby
acknowledges that the Secretary of the Company (or his or her designee) is so
appointed as the escrow holder with the foregoing authorities as a material
inducement to the grant of an Option under this Plan, that the appointment is
coupled with an interest, and that it accordingly will be irrevocable.  The
escrow holder will not be liable to any party to an Option Agreement (or to any
other party) for any actions or omissions unless the escrow holder is grossly
negligent relative thereto.  The escrow holder may rely upon any letter, notice
or other document executed by any signature purported to be genuine.

        6.9  Change of Control Transactions.  Notwithstanding any other
             ------------------------------
provision of this Plan, in the event of a Change of Control Transaction (as
defined herein):

        (a) with respect to all Options that have been granted hereunder and
that are outstanding as of the consummation of such Change of Control
Transaction, the Board, in its sole discretion, may determine that it is in the
best interests of the Company, and if so may take all appropriate action either
to:

                                       9
<PAGE>

         (i)   cancel all such Options effective as of the consummation of the
Change of Control Transaction and, in connection with each Option, any portion
of which is a Vested Option, notify the Optionee of the proposed Change of
Control Transaction reasonably prior to its consummation so that the Optionee
will have an opportunity to exercise the Vested Option immediately prior to such
consummation; or

         (ii)  require the Successor Entity in such Change of Control
Transaction to assume the outstanding Options or substitute therefor comparable
options of such Successor Entity (or of its parent or its Subsidiary); and

       (b) with respect to all Option Shares that have been issued and that are
outstanding as of the consummation of such Change of Control Transaction, the
Company will have the right (but not the obligation) to repurchase all (but not
less than all) of such Shares by paying each Holder thereof cash, or cancelling
any indebtedness of such Holder to the Company, or both, at a closing to be held
contemporaneously with the consummation of the Change of Control Transaction,
provided that the repurchase price for such Shares will be an amount per Share
that is equal to the Fair Market Value of the relevant Class of Shares based on
the Board's good faith estimate of the valuation of the Company implied by the
estimated fair market value of the total consideration to be paid in connection
with the Change of Control Transaction.

For purposes of this section 6.9, the term "Change of Control Transaction" means
a Business Combination in which less than 50% of the outstanding voting
securities of the Successor Entity immediately following the Closing of the
Business Combination transaction are beneficially held by those persons and
entities in the same proportion as such persons and entities beneficially held
the voting securities of the Company immediately prior to such transaction; the
term "Business Combination" means a transaction or series of transactions
consummated within any period of 90 days resulting in (A) the sale of all or
substantially all of the assets of the Company, (B) a merger or consolidation or
other reorganization of which the Company or a Subsidiary is a merging party, or
(C) the sale or other change of beneficial ownership of at least 33-1/3% of the
outstanding voting securities of the Company.

    6.10  Additional Restrictions on Transfer; Investment Intent.  By accepting
          ------------------------------------------------------
an Option and/or Option Shares under this Plan, the Optionee will be deemed to
represent, warrant and agree that, unless a registration statement is in effect
with respect to the offer and sale of Option Shares:  (i) neither the Option nor
any such Shares will be freely tradeable and must be held indefinitely unless
such Option and such Shares are either registered under the 1933 Act or an
exemption from such registration is available; (ii) the Company is under no
obligation to register the Option or any such Shares; (iii) upon exercise of the
Option, the Optionee will purchase the Option Shares for his or her own account
and not with a view to distribution within the meaning of the 1933 Act, other
than as may be effected in compliance with the 1933 Act and the rules and
regulations promulgated thereunder; (iv) no one else will have any beneficial
interest in the Option Shares; (v) the Optionee has no present intention of
disposing of the Option Shares at any particular time; and (vi) neither the
Option nor the Shares have been qualified under the securities laws of any state
and may only be offered and sold pursuant to an exception from qualification
under applicable state securities laws.

    6.11  Stock Certificates; Legends.  Certificates representing Option Shares
          ---------------------------
will bear all legends required by law and necessary or appropriate in the
Administrator's discretion to

                                       10
<PAGE>

effectuate the provisions of this Plan and of the applicable Option Agreement.
The Company may place a "stop transfer" order against Option Shares until full
compliance with all restrictions and conditions set forth in this Plan, in any
applicable Option Agreement and in the legends referred to in this section 6.11.

     6.12 Notices.  Any notice to be given to the Company under the terms of an
          -------
Option Agreement will be addressed to the Company at its principal executive
office, Attention:  President, or at such other address as the Company may
designate in writing.  Any notice to be given to an Optionee will be addressed
to him or her at the address provided to the Company by the Optionee.  Any such
notice will be deemed to have been duly given if and when enclosed in a properly
sealed envelope, addressed as aforesaid, deposited, postage prepaid, in a post
office or branch post office regularly maintained by the local postal authority.

          7.   Term of the Plan.  This Plan will become effective on the date of
               ----------------
its adoption by the Board, provided this Plan is approved by the shareholders of
the Company (excluding Option Shares issued by the Company pursuant to the
exercise of Options granted under this Plan) within 12 months before or after
that date.  If this Plan is not so approved by the shareholders of the Company
within that 12-month period of time, any Options granted under this Plan will be
rescinded and will be void.  This Plan will expire on the tenth (10th)
anniversary of the date of its adoption by the Board or its approval by the
shareholders of the Company, whichever is earlier, unless it is terminated
earlier pursuant to section 11 of this Plan, after which no more Options may be
granted under this Plan, although all outstanding Options granted prior to such
expiration or termination will remain subject to the provisions of this Plan,
and no such expiration or termination of this Plan will result in the expiration
or termination of any such Option prior to the expiration or early termination
of the applicable Option Term.

          8.   Adjustments Upon Changes in Stock; Rights Offering. In the event
               --------------------------------------------------
of any change in the outstanding Shares of the Company as a result of a stock
split, reverse stock split, stock bonus or distribution, recapitalization,
combination or reclassification, appropriate proportionate adjustments will be
made in: (i) the aggregate number of Shares that are reserved for issuance in
the Option Pool pursuant to section 4 above, under outstanding Options or future
Options granted hereunder; (ii) the Option Price and the number of Option Shares
that may be acquired under each outstanding Option granted hereunder; and (iii)
other rights and matters determined on a per share basis under this Plan or any
Option Agreement evidencing an outstanding Option granted hereunder. Any such
adjustments will be made only by the Board, and when so made will be effective,
conclusive and binding for all purposes with respect to this Plan and all
Options then outstanding. No such adjustments will be required by reason of the
issuance or sale by the Company for cash or other consideration of additional
Shares or securities convertible into or exchangeable for Shares. In the event
that the Company participates in any transaction incident to which the business
of the Company is transferred to a corporation or other entity, whether by
merger, transfer of assets or otherwise, and incident to which not less than
sixty-six and two-thirds percent (66.67%) of the outstanding voting securities
of the Successor Entity are beneficially held by those persons and entities who
held a majority of the voting securities of the Company immediately prior to
such transaction and whose ownership in the Successor Entity is in the same
relative proportion as their ownership in the Company, then the Company will
require the Successor Entity to substitute for Options hereunder comparable
options in such Successor Entity, in which event this Plan and all Option
Agreements hereunder shall terminate.

                                       11
<PAGE>

          9.   Modification, Extension and Renewal of Options; Governing Law.
               -------------------------------------------------------------
Subject to the terms and conditions and within the limitations of this Plan, the
Administrator may modify, extend or renew outstanding Options granted under this
Plan, or accept the surrender of outstanding Options (to the extent not
theretofore exercised) and authorize the granting of new Options in substitution
therefor (to the extent not theretofore exercised).  Notwithstanding the
foregoing, however, no modification of any Option will, without the consent of
the Optionee, alter or impair any rights or obligations under any outstanding
Option.  This Plan will be governed by, and construed in accordance with, the
substantive laws of the State of California.

          10.  Amendment and Discontinuance.  The Board may amend, suspend or
               ----------------------------
discontinue this Plan at any time or from time to time; provided that no action
of the Board will cause ISOs granted under this Plan not to comply with Section
422 of the Code unless the Board specifically declares such action to be made
for that purpose and provided further that no such action may, without the
approval of the shareholders of the Company, materially increase (other than by
reason of an adjustment pursuant to section 8 hereof) the maximum aggregate
number of Option Shares in the Option Pool, materially increase the benefits
accruing to Eligible Participants, or materially modify the category of, or
eligibility requirements for persons who are Eligible Participants.  However, no
such action may alter or impair any Option previously granted under this Plan
without the consent of the Optionee, nor may the number of Option Shares in the
Option Pool be reduced to a number that is less than the aggregate number of
Option Shares (i) that may be issued pursuant to the exercise of all outstanding
and unexpired Options granted hereunder, and (ii) that have been issued and are
outstanding pursuant to the exercise of Options granted hereunder.

          11.  Information Provided by Company.  Prior to the date on which the
               -------------------------------
Company is required to file its annual financial statements with the Securities
and Exchange Commission under the Securities Exchange Act of 1934, the Company
annually will make available to each Optionee the Company's financial statements
(which statements need not be audited), and each Optionee will, by virtue of
entering into an Option Agreement, be deemed to have agreed (and to cause any
investment advisers to whom the Optionee proposes to make such information
available to agree) to keep such information confidential and not to use,
disclose or copy such information for any purpose whatsoever other than
determining whether to exercise an Option.  The Company deems such financial
statements to be the valuable trade secrets of the Company, and in the event of
any wrongful use, disclosure or other breach of the obligation to maintain the
confidentiality of such financial information, the Company may seek to enforce
all of its available legal and equitable rights and remedies, and may notify
local law enforcement officials that a criminal misappropriation of the
Company's trade secrets has taken place.

          12.  No Shareholder Rights. No rights or privileges of a shareholder
               ---------------------
in the Company are conferred by reason of the granting of an Option. No Optionee
will become a shareholder in the Company with respect to any Option Shares
unless and until the Option has been properly exercised and the Option Price
fully paid as to the portion of the Option exercised.

          13.  Copies of Plan.  A copy of this Plan will be delivered to each
               --------------
Optionee at or before the time he or she executes an Option Agreement.

                                       12
<PAGE>

                                 More.com, Inc.
                             1998 Stock Option Plan

                                   Exhibit A
                                  Definitions
                                  -----------

          1.   "10% shareholder" means a person who owns, either directly or
indirectly by virtue of the ownership attribution provisions set forth in
Section 424(d) of the Code at the time he or she is granted an Option, stock
possessing more than 10% of the total combined voting power or value of all
classes of stock of the Company and/or of its Subsidiaries.

          2.   "1933 Act" means the Securities Act of 1933, as amended.

          3.   "Administrator" has the meaning set forth in section 5 of the
Plan.

          4.   "Board" has the meaning set forth in section 1 of the Plan.

          5.   "Business Combination" has the meaning set forth in section 6.9
of the Plan.

          6.   "Change of Control Transaction" has the meaning set forth in
section 6.9 of the Plan .

          7.   "Closing" has the meaning set forth in section 6.9 of the Plan.

          8.   "Code" means the Internal Revenue Code of 1986, as amended
(references herein to Sections of the Code are intended to refer to Sections of
the Code as enacted at the time of the Plan's adoption by the Board and as
subsequently amended, or to any substantially similar successor provisions of
the Code resulting from recodification, renumbering or otherwise).

          9.   "Company" has the meaning set forth in section 1 of the Plan.

          10.  "Completed Transfer Notice" has the meaning set forth in section
6.8(b) of the Plan.

          11.  "disability" means permanent and total disability within the
meaning of Section 22(e)(3) of the Code.

          12.  "Donative Transfer" with respect to Option Shares means any
voluntary Transfer by a transferor other than for value or the payment of
consideration to the transferor.  A Donative Transfer will include, without
limitation:  (i) a Transfer by will or under the laws of descent and
distribution; or (ii) a Transfer by a Holder of Option Shares to his or her
ancestors, descendants or spouse (other than pursuant to a decree of divorce,
dissolution or separate maintenance, a property settlement, or a separation
agreement or any similar agreement or arrangement with a spouse, except for bona
fide estate planning

                                       13
<PAGE>

purposes), or to a trust, partnership, limited liability company, custodianship
or other fiduciary account for the benefit of the Holder and/or such ancestors,
descendants or spouse, including any Transfer in the form of a distribution from
any such trust, partnership, limited liability company, custodianship or other
fiduciary account to any of the foregoing permitted beneficial owners or
beneficiaries thereof.

          13.  "Eligible Participants" has the meaning set forth in section 3 of
the Plan.

          14.  "Fair Market Value" means, with respect to the Shares and as of
the date that is relevant to such a determination (e.g., on the Grant Date), the
market price per share of such Shares determined by the Administrator,
consistent with the requirements of Section 422 of the Code and to the extent
consistent therewith, as follows: (a) if the Shares are traded on a stock
exchange on the date in question, then the Fair Market Value will be equal to
the closing price reported by the applicable composite-transactions report for
such date; (b) if the Shares are traded over-the-counter on the date in question
and are classified as a national market issue, then the Fair Market Value will
be equal to the last-transaction price quoted by the NASDAQ system for such
date; (c) if the Shares are traded over-the-counter on the date in question but
are not classified as a national market issue, then the Fair Market Value will
be equal to the mean between the last reported representative bid and asked
prices quoted by the NASDAQ system for such date; and (d) if none of the
foregoing provisions is applicable, then the Fair Market Value will be
determined by the Administrator in good faith on such basis as it deems
appropriate, taking into consideration the provisions of Section 260.140.50 of
Title 10 of the California Code of Regulations.

          15.  "Grace Period" has the meaning set forth in section 5(c)(v) of
the Plan.

          16.  "Grant Date" means, with respect to an Option, the date on which
the Option Agreement evidencing that Option is entered into between the Company
and the Optionee, or such other date as may be set forth in that Option
Agreement as the "Grant Date" which will be the effective date of that Option
Agreement.

          17.  "Holder" means the holder of any Option Shares.

          18.  "Initial Public Offering" means the closing of the first sale of
securities of the Company, or of any Successor Entity, to the public, through a
firm commitment underwriting, for an aggregate price (exclusive of underwriters'
discounts and commissions and expenses of the offering) of at least fifteen
million dollars ($15,000,000), pursuant to an effective registration statement
filed with the Securities and Exchange Commission under the 1933 Act.

          19.  "Involuntary Transfer" with respect to Option Shares includes,
without limitation, any of the following:  (A) an assignment of the Shares for
the benefit of creditors of the transferor; (B) a Transfer by operation of law;
(C) an execution of judgment against the Shares or the acquisition of record or
beneficial ownership of Shares by a lender or creditor; (D) a Transfer pursuant
to any decree of divorce, dissolution or separate maintenance, any property
settlement, any separation agreement or any other agreement with a spouse
(except for bona fide estate planning purposes) under which any

                                       14
<PAGE>

Shares are Transferred or awarded to the spouse of the transferor or are
required to be sold; or (E) a Transfer resulting from the filing by the
transferor of a petition for relief, or the filing of an involuntary petition
against the transferor, under the bankruptcy laws of the United States or of any
other nation.

          20.  "ISO" means an "incentive stock option" as defined in Section 422
of the Code.

          21.  "Just Cause Termination" means a termination by the Company
and/or any of its Subsidiaries of the Optionee's employment or services (or if
the Optionee is a director, removal of him or her from the Board by action of
the shareholders or, if permitted by applicable law and the Bylaws of the
Company, the other directors), in connection with the good faith determination
of the Board (or of the Company's shareholders if the Optionee is a director and
the removal of him or her from the Board is by action of the shareholders, but
in either case excluding the vote of the subject individual if he or she is a
director or a shareholder) that the Optionee has engaged in any acts involving
dishonesty or moral turpitude or in any acts that materially and adversely
affect the business, affairs or reputation of the Company or any of its
Subsidiaries.

          22.  "Loss of Eligibility Status" has the meaning set forth in section
5(a) of the Plan.

          23.  "Offered Price" has the meaning set forth in section 6.8(a) of
the Plan.

          24.  "Offered Terms" has the meaning set forth in section 6.8(a) of
the Plan.

          25.  "Option Agreement" has the meaning set forth in section 1 of the
Plan.

          26.  "Option Pool" has the meaning set forth in section 4 of the Plan.

          27.  "Option Price" has the meaning set forth in section 5(c)(iii) of
the Plan.

          28.  "Option Shares" has the meaning set forth in section 1 of the
Plan, provided that for purposes of section 6.7 and section 6.8 of the Plan, the
term "Option Shares" includes all Shares issued by the Company to a Holder (or
his, her or its predecessor) by reason of such holdings, including any
securities which may be acquired as a result of a stock split, stock dividend,
and other distributions of Shares in the Company made upon, or in exchange for,
other securities of the Company.

          29.  "Option Term" has the meaning set forth in section 5(c)(iv) of
the Plan.

          30.  "Optionee" has the meaning set forth in section 1 of the Plan.

          31.  "Options" has the meaning set forth in section 1 of the Plan.

          32.  "Original Holder" means the original Eligible Participant to whom
an Option is granted under the Plan, even if such Option is transferred pursuant
to section 6.7(a) of the Plan.

                                       15
<PAGE>

          33.  "Plan" has the meaning set forth in section 1 of the Plan.

          34.  "Proposed Transfer Notice" has the meaning set forth in section
6.8(a) of the Plan.

          35.  "Shares" has the meaning set forth in section 1 of the Plan.

          36.  "Subsidiary" has the same meaning as "subsidiary corporation" as
defined in Section 424(f) of the Code.

          37.  "Successor Entity" means a corporation or other entity that
acquires all or substantially all of the assets of the Company, or which is the
surviving or parent entity resulting from a Business Combination, as that term
is defined in section 6.9(b) of the Plan.

          38.  "Tax Withholding Liability" in connection with the exercise of
any Option means all federal and state income taxes, social security tax, and
any other taxes applicable to the compensation income arising from the
transaction required by applicable law to be withheld by the Company.

          39.  "Transfer" with respect to Option Shares, includes, without
limitation, a voluntary or involuntary sale, assignment, transfer, conveyance,
pledge, hypothecation, encumbrance, disposal, loan, gift, attachment or levy of
those Shares, including, without limitation, any Involuntary Transfer or any
Donative Transfer.

          40.  "Transferee" has the meaning set forth in section 6.8(b) of the
Plan.

          41.  "Transferred Shares" has the meaning set forth in section 6.8(b)
of the Plan.

          42.  "Unvested Option" has the meaning set forth in section 5(c)(vii)
of the Plan.

          43.  "Vested Option" has the meaning set forth in section 5(c)(vii) of
the Plan.

                                       16
<PAGE>

                                Option Agreement
                   Under the More.com, Inc. 1998 Option Plan

          This Agreement is made effective as of ________ ___, 199__ (the "Grant
Date"), between More.com, Inc., a Delaware corporation (the "Company"), and the
undersigned Optionee.

          The Parties Agree as Follows:

          1.   Option Grant.  Subject to all of the terms and conditions of this
               ------------
Agreement and of the Company's 1998 Option Plan (the "Option Plan"), a copy of
which is attached hereto and incorporated by reference, the Company hereby
grants to Optionee an option (the "Option") to purchase the number of shares of
Common Stock of (the "Shares"), for an exercise price per Share (the "Option
Price"), and based upon a Grant Date set forth above and an Expiration Date
(subject to earlier termination as provided in the Option Plan), all as set
forth below:

          Number of Shares
               subject to the Option:  _____________________________

          Option Price per Share:  $________________________________

          Vesting Start Date:  _____________________________________

          Expiration Date:  ________________________________________

          2.   Vesting.  The Shares purchasable upon exercise of the Option will
               -------
become Vested Shares on the schedule set forth in Section 6.4 of the Option
Plan;  provided that in each case the Original Holder of the Option does not
suffer a Loss of Eligibility Status prior to each such vesting date.

          3.   Representations and Warranties of Optionee.  Optionee represents
               ------------------------------------------
and warrants that he or she is acquiring the Option, and will acquire any Shares
obtained upon exercise of the Option, for investment purposes only, for
Optionee's own account, and with no view to the distribution thereof.

          4.   No Employment Rights. This Agreement gives Optionee no right to
               --------------------
retained as an employee of the Company and/or its Subsidiaries.

          5.   Terms of the Option Plan.  Optionee understands that the Option
               ------------------------
Plan includes important terms and conditions that apply to the Option.  Those
terms include:  important conditions to the right of Optionee to exercise the
Option; important restrictions on the ability of Optionee to transfer the Option
or to Transfer any of the Shares received upon exercise of the Option; Company
rights of repurchase related to Option Shares; and early termination of the
Option following the occurrence of certain events.  Optionee has read the Option
Plan, agrees to be bound by its terms, and makes each of the representations
required to be made by Optionee under it.  Optionee further acknowledges that
the Company has given no tax advice concerning the Option and has advised
Optionee to consult with his or her own tax or financial advisor

                                       17
<PAGE>

about the tax treatment of the Option and its exercise.

          6.   Miscellaneous. Capitalized terms not otherwise defined herein
               -------------
will have the meaning set forth in the Option Plan. Neither this Agreement nor
the Option is assignable by either party, except as expressly provided herein.
All of the covenants and provisions of this Agreement by or for the benefit of
the Company or Optionee shall bind and inure to the benefit of their respective
successors. This Agreement (including the Option Plan) constitutes the final and
complete expression of all of the terms of the understanding and agreement
between the parties hereto concerning the subject matter hereof. This Agreement
may not be modified, amended, altered or supplemented except by means of the
execution and delivery of a written instrument mutually executed by the Company
and Optionee. This Agreement shall be construed and governed by the substantive
laws of the State of California.

The parties hereby have entered into this Agreement as of the Grant Date.

                                            More.com, Inc.

                                            By:_______________________________

                                            Title:____________________________

                                            "Optionee"

                                            __________________________________

                                            Address:

                                            __________________________________
                                            __________________________________

                                            Social Security No.:  ________

Attachments:    (1)  Spousal Consent
                (2)  1998 Option Plan

                                       18
<PAGE>

                               CONSENT OF SPOUSE
                               -----------------

          I am the spouse of _________________, who together with More.com, Inc.
(the "Company"), has entered into the Option Agreement, to which this Consent is
attached.  Capitalized terms not defined herein will have the meaning set forth
in such agreement.

          I have read and understand the Option Agreement, and the Company's
1998 Option Plan (the "Option Plan"). I acknowledge that, by execution hereof, I
am bound by the Option Agreement, and the Option Plan, as to any and all
interests I may have in the Option and Option Shares. In particular, I
understand and agree that the Option Shares (including any interest that I may
have therein) are subject to certain repurchase rights in the Company and
certain restrictions on transfer.

          I also agree with my spouse and the Company that if my spouse and I
ever get divorced or enter into any marital property settlement agreement, or if
my spouse or I ever seek a decree of separate maintenance, to the extent my
spouse has or can obtain assets other than the Option Shares in amounts and of
value sufficient to settle or satisfy any marital property claims I may have in
the value of the Option Shares, I will accept such other assets in settlement of
those claims.

          I agree that I will not do anything to try to prevent the operation of
any part of the Option Agreement or the Option Plan. I acknowledge that I have
had an opportunity to obtain independent counsel to advise me concerning the
matters contained herein.

                                    Signature
                                    ---------

                                    Name:________________________________

                                    Date:________________________________

                                       19

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