Document:

Exhibit 10.10

 

[201901 Version]

 

Serial No. GSHT2019072636

 

 

Loan Contract

 

Borrower: Xiamen Pop Culture Co., Ltd.

 

Lender: Xiamen Bank Co., Ltd.

 

     

     

    

 

The Borrower and the Lender hereby enter
into this Contract by reaching an agreement on the issue of loan from the Lender to the Borrower through consultation on the basis
of equality.

 

Part I General Teams

 

Article 1 Amount, Term and Purpose of
Loan

 

1.1
For the amount, term and purpose of the loan hereunder, please refer to Article 14.

 

1.2
The Borrower may not change the purpose of the loan, including but not limited to that the Borrower may not use the loan for investment
in fixed assets, equity, etc., and may not use it for areas and uses prohibited by the State for production and operation, without
written consent of the Lender.

 

1.3
Receipts for the loan form an integral part of this Contract and has the same legal effect as this Contract. In case that the
specific loan amount, term, interest rate, repayment account and other information hereunder are different from those recorded
in the loan receipt, the loan receipt record shall prevail.

 

Article 2 Calculation and Collection
of the Interest and Interest Rate Adjustment

 

2.1 As to the interest rate, interest rate
adjustment method and the settlement method hereunder, please refer to Article 15.

 

2.2 Calculation and Collection of the Interest

 

Unless otherwise agreed by both parties,
the interest of the loan hereunder is calculated from the date of transfer of the loan to the Borrower’s account based on
actual withdrawal amount and days spent. Interest needs to be calculated on the day of the interest settlement date and included
in the current period.

 

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Formula of interest calculation: interest
=interest rate * days spent * daily interest rate

 

Formula of daily interest rate conversion:

 

daily interest rate=annual rate/360(exceptions:
daily rate of loan in HKD, SGD and GBP= annual rate/365)

 

2.3 Types of interest rate adjustment methods

 

2.3.1 Fixed interest rate: the interest
rate on the loan recorded on the loan receipt, which is not affected by the adjustment of statutory benchmark interest rates and
market interest rates that may appear during the contract period.

 

2.3.2 Floating interest rate: the execution
interest rate changes during the contract period due to the possible adjustment of statutory benchmark interest rates and market
interest rates, but the interest calculated based on the old execution interest rate before the agreed adjustment date will not
be readjusted.

 

(1) In the case of RMB loan hereunder
using a floating interest rate adjustment method, the adjustment date, if adjusted annually, is the corresponding day after one
year of the withdrawal date or the last day of the month if there is no date corresponding to the withdrawal date in the adjustment
month; if adjusted seasonally, the adjustment dates are January 1st, April 1st, July 1st, and October 1st; if adjusted monthly,
the adjustment date is the 1st of each month. On the adjustment date, the Lender determines the new loan interest rate based on
the latest benchmark interest rate of the same period announced by the People’s Bank of China according to the floating range
of loan rate set in article 15.1 hereof, without further notice to the Borrower.

 

(2) In the case of foreign currency
loans under this Contract using a floating interest rate adjustment method, the adjustment date, if adjusted annually, is December
21 of each year; if adjusted seasonally, the adjustment dates are March 21, June 21, September 21, December 21; if adjusted monthly,
the adjustment date is the 21st of each month. On the adjustment date, the Lender can readjust and determine the new loan interest
rate based on latest benchmark interest rate and the same carry with increased points, which is obtained from Reuters before 9:00pm
that day (Beijing time) and consistent with the provisions of article 15.1 of this Contract, without further notice to the Borrower;
or the Lender can readjust and determine the new loan interest rate based on the latest Lender implementing interest rate of the
same currency and term consistent with the provisions of article 15.1 of this Contract, without further notice to the Borrower.

 

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2.4 Interest of Penalty

 

2.4.1 When the principal and interest of
the loan is not been paid at the due date by the Borrower (including the Lender declaring an early maturity), the Lender shall
have right to charge overdue at and with a 50% increase of the loan interest rate actually executed hereunder since the day of
overdue until the Borrower pays off the loan principal and interest date.

 

2.4.2 As to the payment of interest and
penalty interest that the Borrower cannot make in due course, compound interest shall be calculated and collected according to
the penalty interest rate stipulated in article 2.4.1 hereof since the day of overdue.

 

Article 3 Withdrawal

 

3.1 The Borrower cannot withdrawal until
the following conditions are met:

 

(1) this contract has come into
effect;

 

(2) the Borrower has provided
guarantee as requested by the Lender and the contracts of such guarantee have entered into force and the statutory approval, registration
or filing procedures has been completed;

 

(3) the Borrower has reserved
with the Lender the documents, documents, seals, personnel list, signature samples related to the conclusion and performance of
this Contract, and completed relevant certificates;

 

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(4) the Borrower has opened the
accounts necessary to perform this Contract as required by the Lender;

 

(5) The Borrower has submitted
written withdrawal application and relevant documents proving the purpose of loan before its withdrawal and has gone through relevant
withdrawal procedures;

 

(6) Other withdrawal conditions
stipulated by law and both parties.

 

If the above withdrawal conditions are
not met, the Lender has the right to reject the Borrower’s application for withdrawal, except where the Lender agrees to
make a loan.

 

3.2 Where the Lender agrees to make the
loan, the Borrower shall make a lump-sum withdrawal and the amount of withdrawal shall not exceed the amount of loan stipulated
in Article 14 hereof. The interest shall be calculated based on the actual withdrawal amount if the withdrawal amount is less than
the loan amount agreed in Article 14 hereof. However, the Borrower has no right to request a second withdrawal for the difference
between the loan amount agreed in Article 14 hereof and the actual withdrawal amount.

 

3.3 The actual withdrawal date by the Borrower
shall not exceed three months after the signing date of this Contract, otherwise the Lender has the right to refuse to issue and
cancel all loans.

 

Article 4 Payment of Loan Funds

 

4.1 Types of payment of loan funds

 

4.1.1 Entrusted payment by the Lender,
namely, the Lender shall pay through the Borrower’s account the loan funds to a counterparty of the Borrower complying with
the purpose stipulated herein according to the Borrower’s payment order.

 

4.1.2 Self payment by the Borrower, namely,
the Borrower shall autonomously pay to his counterparty complying with the purpose stipulated herein the loan funds after the Lender
has made to the Borrower’s account.

 

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4.1.3 The Lenders shall have right to change
the method of payment of loan funds if the Borrower’s external payment and credit rating has changed when the Borrower makes
withdrawal. The Borrower shall submit to the Lender a written description of such change, a reapplication for withdrawals and relevant
transaction information to prove the purpose of the loan funds where there are changes of the payment method or the amount of external
payment, the payment object, and the purpose of loan funds under the mode of entrusted payment.

 

4.2 Standard of payment of loan

 

The entrusted payment method must be used
if the amount of loan payment hereunder exceeds RMB ten million. The Lender shall have right to propose stricter fiduciary payment
standards within the above-mentioned fiduciary payment standards. The Lender shall have the right to change the payment method
or cease issuance and payment of the loan funds if he considers that the payment method of the loan funds selected in the specific
business application does not meet the requirements. As to the payment method of loan funds, please refer to Article 16 hereof.
The Borrower shall not make self-payment if such payment should be entrusted according to the Contract.

 

4.3 Specific requirements for entrusted
payment of loan funds

 

4.3.1 Where the Lender is entrusted to
pay, the Borrower shall provide a written entrustment document for the entrusted payment, namely, the Borrower shall authorize
and entrust the Lender to pay to account of the transaction object designated by the Borrower, which complies with the purpose
of loan hereunder, after loan funds has been paid to the Lender’s designated account.

 

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4.3.2 Where the Lender is entrusted to
pay, the Borrower shall, at the time of the withdrawal, provide the Lender with his lending account, the account information of
the trading object, the payment amount and the supporting materials to prove that the withdrawal conforms to the purpose specified
in the loan contract. The Borrower shall guarantee the authenticity, integrity and effectiveness of all materials provided to the
Lender. The Lender shall bear no responsibility and the Borrower’s obligation to repay already generated hereunder shall
not be influenced if the Lender’s fiduciary payment obligation cannot be fulfilled in time because of the untruthfulness,
inaccuracy or incompleteness of the relevant transaction information provided by the Borrower.

 

4.3.3 Execution of entrusted payment

 

(1) Where the Lender is entrusted
to pay, the Lender will pay the loan funds, with examination and approval, to the Borrower’s transaction object through the
Borrower’s account after the Borrower submits the payment order of entrusted payment and related transaction information.

 

(2) The Lender shall have right
to request the Borrower to supplement, replace, explain or resubmit relevant materials, if the relevant transaction materials provided
by the Borrower are found to be inconsistent with the provisions hereof or have other defects after examination after the Lender’s
examination, and to refuse to issue or make any payment of related funds until the Borrower submits relevant transaction materials
that the Lender considers eligible.

 

(3) The Lender shall bear no responsibility
and the Borrower’s obligation to repay already generated hereunder shall not be influenced if a refund occurs to the account
opening bank of the transaction object account, resulting in the Lender being unable to pay the loan funds to its transaction object
in time according to the Borrower’s order of entrusted payment. The Borrower hereby authorizes the Lender to freeze such
loans refunded by the account opening bank of the transaction object account. In this case, the Borrower should resubmit relevant
transaction information such as payment entrustment and proof materials for the purpose of loan.

 

(4) The Borrower shall not evade
entrusted payment by the Lender in the form of splitting up.

 

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4.4 After the loan funds are issued, the
Borrower shall, as required by the Lender, promptly provide records and supporting information of the use of loan funds, including
but not limited to evidence of transactions such as purchase and sales contracts, evidence of operating cost expenses and other
operating capital expenditure, etc.

 

4.5 The Lender shall have the right to
re-determine the conditions of loan issuance and payment or to cease the issuance and payment of loan funds if:

 

(1) the Borrower is in violation
of this Contract, avoiding Lenders’ entrusted payment by splitting up;

 

(2) there is decline in the Borrower’s
credit status or the Borrower’s profitability of main business is weak;

 

(3) any abnormal use of loan funds
occurs;

 

(4) the Borrower fails to provide
the records and materials of the use of the loan fund in a timely manner as required by the Lender; or

 

(5) the Borrower pays the loan
funds in violation of the provisions of this Article.

 

Article 5 Repayment 

 

5.1 As for details of how the Borrower
shall repay the loan hereunder, please refer to Article 17.2 hereof.

 

5.2 The Borrower shall repay the loan principal,
interest and other payables in full and on time in accordance with this Contract. The Borrower shall deposit in full and the Lender
has the right to take the initiative to collect on the repayment date and interest payment date or require the Borrower to cooperate
with the relevant transfer procedures the current interest, principal and other payables in its repayment account opened with the
Lender one business day before the repayment date and interest payment Date. As for repayment account information, seeing the receipts
of loan funds for details.

 

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5.3 Sequence of liquidation

 

Unless otherwise agreed by both parties,
the Lender shall have right to determine the sequence of liquidation where the Borrower defaults on the principal and interest
of the loan at the same time; in the case of installment repayment, the Lender shall have right to determine the order of liquidation
of a Borrower’s repayment if more than one loan is due and the loan is overdue hereunder; the Lender shall have right determine
the order each repayment by the Borrower if there are several loan contracts due between the Borrower and the Lender.

 

5.4 Withdrawal account of loan fund

 

The Borrower should open with his name
a withdrawal account for loan funds and the loan funds withdrawal shall be entered into the account. The Borrower shall provide
information on the inflow and outflow of loan funds from the account in a timely manner. The Lend shall have right to request explanations
for the inflow and outflow of loan funds from the account and to supervise such account. For details of the withdrawal account,
please refer to Article 17.1 hereof.

 

5.5 Prepayment

 

The Borrower shall not make prepayment
without written application to the Lender 15 business days in advance. Prepayment procedures should be handled with the Lender’s
approval and the interest received as agreed is not refundable. For details on how to collect liquidated damages when the Lender
agrees to the Borrower’s repayment in advance, please refer to Article 17.3 hereof.

 

Article 6 Guarantee 

 

For details of the guarantee method of
debt hereunder, please refer to Article 18.

 

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Article 7 Representation and Warranties

 

7.1 The Borrower hereby represents and
warrants as follows:

 

(1) the Borrower has registered
and is lawfully existing, with full capacity for civil rights and conduct required for signing and performing this Contract;

 

(2) the execution and performance
of this Contract is based on the presentation of the true meaning of the Borrower, with legal and effective authorization having
been obtained in accordance with its articles of association or other internal management documents, and violates no agreements,
contracts and other legal documents binding on the Borrower; the Borrower has obtained or will obtain all relevant approvals, permits,
records or registrations required to sign and perform this Contract.

 

(3) the transaction background
of the Borrower’s application to the Lender is true and legal and is not for illegal purposes such as money laundering.

 

(4) the Borrower does not conceal
from the Lender any events that may affects its and the guarantor’s financial position and ability to perform.

 

(5) no circumstances occurred
where the Borrower, any of its shareholders and affiliates were involved, in any liquidation, bankruptcy, reorganization, merger
(or being merged), division, reorganization, dissolution, capital reduction or similar legal procedures, nor any situation occurred
that could lead to involvement of such proceedings

 

(6) the Borrower has not been
involved in any economic, civil, criminal, administrative or similar arbitral proceedings and there has not occurred such proceedings
or similar arbitral proceedings that might cause the Borrower to be involved.

 

(7) none of the Borrower’s
important assets is involved in any enforcement, seizure detain, freeze, lien or regulatory measures, nor has any circumstances
that might cause such measures occurred.

 

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7.2 The Borrower undertakes as follows:

 

(1) in accordance with the requirements
of the Lender, to submit its financial statements (including but not limited to annual, quarterly and monthly reports) and other
relevant information to the Lender on a regular or timely basis; the Borrower ensures that it continues to meet the financial indicators
required by the Lender;

 

(2) in case that the Borrower has or will
enter into a counter-guarantee agreement or similar agreement with the guarantor of this Contract in respect of its guarantee obligations,
the agreement will not impair any rights of the Lender under this contract;

 

(3) the Borrower shall accept the credit
inspection and supervision of the Lender, and provide sufficient assistance and cooperation; in case that the Borrower pays on
its own, it shall periodically summarize and report the situation of payment and use of the loan funds in accordance with the requirements
of the Lender;

 

(4) in case that the Borrower undergoes
merger, division, capital reduction, equity transfer, external investment, substantial increase in debt financing, transfer of
major assets and creditor’s rights, and other matters that may have a negative effect on the Borrower’s solvency, the
Borrower shall obtain prior consent from the Lender;

 

(5) The Borrower shall notify the Lender
in a timely manner in case the following situations occur:

 

a. articles of association, business scope,
registered capital, and legal representative of the Borrower or guarantor change;

 

b. changes in business patterns such as
any form of joint operation, joint venture with foreign investors, cooperation, contract operation, reorganization, restructuring,
listing planning, etc. are conducted;

 

c. the Borrower is involved in major lawsuits
or arbitration cases, or property or collateral is seized, distrained or supervised, or a new guarantee is set on the collateral;

 

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d. going out of business, dissolution,
liquidation, suspension of business for rectification: being canceled, being suspended of business license, (being applied) applying
for bankruptcy, etc.;

 

e. shareholders, directors and current
senior management personnel are suspected of major cases or economic disputes;

 

f. the Borrower has default events under
other contract terms;

 

g. situations such as operating difficulties
and deteriorating financial conditions occur;

 

(6) All documents, financial statements,
vouchers and other information provided by the Borrower to the Lender under this contract are true, complete, accurate and valid;

 

(7) The Lender has the right to recover
the loan in advance in accordance with the withdrawal of the Borrower’s funds;

 

Article 8 Disclosure of Internal Affiliated
Transactions within the Borrower’s Group

 

8.1 In case that the Borrower is a group
customer confirmed by the Lender in accordance with the “Guidelines for the Risk Management of Group Client Credit Business
of Commercial Banks”, the Borrower shall report to the Lender in a timely manner the affiliated transactions of more than
10% of the net assets, including affiliated relationships among the transaction parties, transaction items and transaction nature,
transaction amount or the corresponding proportion, and pricing policies (including transactions with no amounts or with only symbolic
amounts).

 

8.2 When the Borrower has one of the following
circumstances, the Lender has the right to unilaterally decide to stop paying the Borrower the unused loan and recover part or
all of the loan principal and interest in advance: where to discount or pledge at the bank with bills receivables and accounts
receivable, etc. without real trade background by using false contract with affiliated parties in order to obtain bank funds or
credit; where major mergers, acquisitions, and restructurings, etc. occur that the Lender considers may affect loan security occur;
where to intentionally evade creditor’s rights of the bank through affiliated transactions; and other situations as stipulated
in Article 18 of the “Guidelines for the Risk Management of Group Client Credit Business of Commercial Bank”.

 

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Article 9 Default Events and Handling

 

9.1 One of the following matters constitutes
or is regarded as a default event of the Borrower hereunder:

 

(1) the Borrower fails to perform the payment
and settlement obligations to the Lender as agreed herein;

 

(2) the Borrower has not used the loan
funds in the manner agreed herein or has not used the obtained funds for the purposes agreed herein;

 

(3) the statement made by the Borrower
herein is untrue or violates the commitments it has made herein;

 

(4) the situations stipulated in Article
7.2 (4) hereof occur, and the Lender believes that they may affect the financial status and performance ability of the Borrower
or guarantor, whereas the Borrower does not provide new guarantees or replace the guarantors in accordance with the provisions
stipulated hereof;

 

(5) credit status of the Borrower declines,
or profitability, solvency, operating capacity, cash flow and other financial indicators of the Borrower deteriorate, thus breaking
the indicator constraints or other financial agreements agreed herein;

 

(6) default events occur in the contract
among the Borrower, its affiliated parties and the Lender or other institutions of Xiamen Bank Co., Ltd.; default events occur
in the contract among the Borrower, its affiliated parties and other financial institutions;

 

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(7) the guarantor violates the terms of
the guarantee contract, or default event occurs under another contract between it and the Lender or other institutions of Xiamen
Bank Co., Ltd.;

 

(8) the Borrower terminates its business
or undergoes dissolution, cancellation or bankruptcy;

 

(9) where the Borrower is involved or may
be involved in major economic disputes, lawsuits, arbitrations, or its assets are seized, distrained or enforced, or being filed
and investigated or adopted punishing measures by the judicial authorities, or taxation, and industrial and commercial administrative
organs, etc. in accordance with the laws, which has affected or may affect the performance of its obligations hereunder;

 

(10) where the Borrower’s main investor
individual and major management personnel are changed abnormally, disappear, or are restricted personal freedom by the judicial
authority in accordance with the laws, which has affected or may affect its performance of obligations hereunder;

 

(11) when the Lender reviews the Borrower’s
financial status and performance ability, circumstances that may affect the financial status and performance ability of the Borrower
or the guarantor are found;

 

(12) where the designated fund withdrawal
account has a large and abnormal fund inflow and outflow, and the Borrower cannot provide the explanation materials approved by
the Lender.

 

(13) in accordance with the reasonable
judgment of the Lender, other events that may substantially damage the Lender’s rights and interests under the loan business
occur, and have a material adverse effect on the continued performance of such a business. Such situations include but are not
limited to: major adverse changes and other force majeure events occur in the markets (exchange rate, interest rate, industry,
and related derivatives market, etc.), policies and regulations (currency, finance, industry, regional development, etc.), political
situations of other countries, and the financial situations related to handling business or operation of the Lender; major and
adverse changes in the performance of the other parties involved in the handling business.

 

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9.2 when default events as stipulated in
the preceding items occur, the Lender has the right to take the following measures separately or simultaneously depending on the
specific situation:

 

(1) to require the Borrower and guarantor
to correct their default behaviors within a time limit;

 

(2) to announce all or part of the loan
principal and interest and other payables hereunder to be immediately due ;

 

(3) to terminate or dissolve this Contract;
to terminate or dissolve the other contracts between the Borrower and the Lender in whole or in part;

 

(4) to require the Borrower to compensate
the Lender for the losses caused by its default;

 

(5) to deduct the Borrower’s funds
in the account opened in the Lender and other institutions of Xiamen Bank Co., Ltd. to settle all or part of the debts borne by
the Borrower to the Lender hereunder without prior notice to the Borrower. The unexpired amount in the account is deemed to be
due in advance. In case that the account currency is different from the valuation currency of the Lender’s business, it shall
be converted at the foreign exchange rate applicable to the Lender at the time of deduction, and the risk of exchange rate shall
be borne by the Borrower;

 

(6) to require the Borrower to provide
new guarantees and / or replace the guarantor;

 

(7) to exercise security rights;

 

(8) to require the guarantor to assume
the responsibility for guarantee;

 

(9) to calculate and collect penalty interest
and compound interest of the Borrower as agreed herein;

 

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(10) other measures deemed necessary and
possible by the Lender.

 

Article 10 Reservation of Rights

 

10.1 In case that one party does not exercise
part or all of the rights hereunder, or does not require the other party to perform, or assume part or all of the obligations and
responsibilities, it does not constitute a waiver of such right or an exemption from such obligations and responsibilities of that
party.

 

10.2 Tolerance, extension or postponement
of the rights hereunder of one party shall not affect any rights it enjoys under this Contract, and laws and regulations, nor shall
it be deemed as a waiver of such right.

 

Article 11 Going into Effect, Alteration
and Termination of the Contract

 

11.1 This Contract shall go into effect
on the date when it is signed or sealed by the legal representatives (persons in charge) or their authorized agents of the two
parties.

 

11.2 This Contract may be altered or modified
in written form after mutual agreement between the two parties. Any alteration or modification shall constitute an integral part
of this contract.

 

11.3 Unless otherwise stipulated by laws,
regulations or agreement of other parties, this Contract shall not be terminated until all rights and obligations hereunder have
been performed.

 

Article 12 Application of Laws and Dispute
Resolutions

 

12.1 This Contract applies the laws of
the People’s Republic of China (excluding Hong Kong, Macau Special Administrative Region and Taiwan Region).

 

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12.2 The jurisdiction institutions of the
dispute and the settlement methods shall be subject to the provisions of Article 20. During the dispute, the two parties shall
continue to perform the terms not involved in the dispute. Litigation costs (or arbitration fees) generated due to occurrence
of disputes, reasonable attorney fees paid by the other party, and other costs incurred during the litigation (or arbitration)
process (including but not limited to property preservation fees, travel expenses, notarization and certification fees, translation
fees, evaluation auction fees, execution fees, etc.) shall be borne by the breaching party.

 

Article 13 Others

 

13.1 The valid vouchers of the creditor’s
right of the Lender hereunder shall be based on the accounting vouchers issued and recorded by the Lender in accordance with its
own business regulations.

 

13.2 Any notice or various communication
contacts hereunder shall be delivered to the other party in writing at the address or by the other contact methods recorded on
the signing page hereof. When the communication and contact address of one party is changed, the other party shall be notified
in writing in a timely manner.

 

13.3 Unless otherwise there are opposite
agreement in other provisions of this Contract or in the terms of the supplementary agreement signed by the Lender and the Borrower,
the Lender and the Borrower confirm the transfer of the creditor’s rights of the Lender hereunder as follows: the Borrower
agrees that the Lender has the right to unilaterally decide to transfer all or part of the creditor’s right hereunder to
any third party; the Lender’s notice of transfer of creditor’s rights to the Borrower will be effective for the Borrower
from the date of issue; the Borrower hereby irrevocably promises: to agreed that the Lender has the right to unilaterally accept
the entrustment of the creditor’s assignee to continue to manage the creditor’s rights to the Borrower and corresponding
guarantee rights, and the management matters include but are not limited to, deduct funds from the account of the Borrower and
guarantor for payment of payables hereunder as an agent on behalf of the Borrower, collection measures such as collecting as an
agent on behalf of the Borrower and filing a lawsuit and preserving in respect of such creditor’s rights on behalf of the
Borrower. Where the Lender deducts payables on behalf of the Borrower, the Borrower agrees that the Lender has the right to directly
deduct the funds in any repayment account and other accounts that the Borrower and the guarantor open in the Lender, the Lender’s
headquarters and its branches for paying the payable principal and interest and other payables of the Borrower and the guarantor
without notice to them.

 

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13.4 Without the written consent of the
Lender, the Borrower shall not transfer any rights or obligations hereunder to a third party.

 

13.5 The Borrower hereby accepts if the
Lender needs to entrust other institutions of Xiamen Bank Co., Ltd. to perform the rights and obligations hereunder due to business
needs, or assign the loan business hereunder to other institutions of Xiamen Bank Co., Ltd. for acceptance and management. The
other institutions of Xiamen Bank Co., Ltd. authorized by the Lender, or other institutions of Xiamen Bank Co., Ltd. that undertake
the loan business hereunder, have the right to exercise all the rights hereunder, and have the right to file a lawsuit, apply for
arbitration, or apply for enforcement in the name of such a institution for dispute hereunder.

 

13.6 Unless otherwise stipulated by laws
and regulations, which shall be borne by the Lender, any other expenses hereunder shall be borne by the Borrower.

 

13.7 Without prejudice to the other provisions
hereof, this Contract is legally binding on both parties, and their successors and assigns in accordance with the law.

 

13.8 In case that a clause or part of a
clause hereof is or will become invalid in the future, the invalid clause or invalid part will not affect the validity of this
Contract and other clauses hereof or other content of such clause.

 

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13.9 In accordance with relevant laws and
regulations and regulatory requirements, the Lender has the right to provide the information related to this Contract and other
relevant information of the Borrower to the Credit Reference Center, the People’s Bank of China and other credit information
databases established in accordance with laws for institutions or individuals with appropriate qualification to query and use pursuant
to laws. The Lender also has the right to query the relevant information of the Borrower through the Credit Reference Center, the
People’s Bank of China and other credit information databases established in accordance with laws for the purpose of the
conclusion and performance of this Contract.

 

13.10 The Borrower agrees that the Lender
can entrust a third party to deal with the accompanying business (including but not limited to the development and maintenance
of Lender system, printing and mailing of related documents such as reconciliation documents, collection of arrears, property evaluation
and other items permitted by laws and regulations) related to this Contract in accordance with the laws and regulations, and the
Borrower agrees that the Lender can submit the relevant information and materials of the Borrower hereunder to the above third
party for processing the entrustment matters.

 

13.11 Where the Lender fails to perform
this Contract or fails to perform in accordance with the agreements hereof due to changes in laws and regulations, regulatory requirements,
or the requirements of the regulatory authority, the Lender has the right to terminate or alter the performance of this Contract
in accordance with changes in laws and regulations, regulatory requirements, or the requirements of the regulatory authority. Where
the termination or alteration of this Contract due to such reasons causes the Lender fails to perform or fails to perform in accordance
with the contract, the Lender shall be exempted from liabilities.

 

13.12 When the Lender considers it necessary,
the Borrower shall complete the notarization of this Contract. Such notarization shall have the effect of enforcement, and the
Borrower promises that when it or the guarantor fails to perform their obligations or fails to perform their obligations in full,
the Borrower is willing to accept enforcement in accordance with laws.

 

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Part II Special Provisions

 

(In case that options occur in the following
special provisions, put a tick in the box if applicable while putting a cross in the box if not applicable)

 

Article 14 Amount, Term and Purpose
of Loan

 

14.1 Currency of loan: RMB,
amount of loan (in words): RMB Three Million Only;

 

14.2 Term of loan: from July 18,
2019 to July 18, 2020;

 

14.3 Purpose of loan: for the Borrower’s
daily operation turnover.

 

Article 15 Interest Rate of Loan and
Calculation and Collection of Interest 

 

15.1 Interest Rate of Loan

 

		☑	(RMB Loans) The RMB loans interest rate hereunder shall
be implemented at (increasing/decreasing) increasing no less than 20% on national base interest of the same period
and the same grade published on the date of actual drawdown by the People’s Bank of China. In case of occurrence of adjustment
of legal interest rate prior to the actual issuance date (including the actual issuance date), it shall be adjusted in accordance
with national base interest rate of the same period and the same grade at the date of issuance.

 

		☒	(RMB Loans) The loan interest rate (per annul) hereunder
shall be /    %.

 

		☒	(Foreign Currency Loans) The foreign currency loan interest rate hereunder shall be the
                                                                                  latest (period and interest rate types) /    base interest rate acquired from Reuters at (Beijing Time)
                                                                                  9:00 on the actual drawdown date plus (margin) /    base point (s).

 

		☒	(Foreign Currency Loans) The foreign currency loan interest
rate hereunder shall be the loan interest rate of /    year (s) of the same currency on the actual drawdown date implemented
by the Lender.

 

15.2 Adjustment
Method of Loan Interest Rate

 

		☒	Fixed interest rate.

 

    20

     

    

 

		☑	Floating interest rate:

 

		☑	shall be adjusted on a yearly (yearly/quarterly/monthly)
basis.

 

		☒	others: /   

 

15.3 Method
of Interest Settlement

 

		☑	Interest being settled every month, interest settlement
day shall be the twentieth day of each month.

 

		☒	Interest being settled every month, interest settlement
day shall be the fifteenth day of each month.

 

		☒	Interest being settled every quarter, interest settlement
day shall be the twentieth day of the last month of each quarter.

 

		☒	Interest shall be paid together with principal.

 

		☒	Others: /   

 

Article 16 Method of Payment

 

The payment
of loan funds hereunder adopt:

 

		☑	all of loan funds shall be made by entrusted payment.

 

		☒	all of loan funds shall be made by self payment.

 

Article 17 Repayment

 

17.1 The proceeds
collection account designated by the Borrower is:

 

Opening Bank:
Jiangtou branch, Xiamen Bank

 

Account Number:
87620120420001177

 

17.2 The Borrower
shall repay the loans hereunder in accordance with:

 

		☑	interest payment on schedule while principal repayment
in one lump: the principal repayment date shall be the loans maturity date and the interest payment date shall be the interest
settlement date stipulated herein. The Borrower shall pay the loans interest on schedule and shall repay the loan principal and
outstanding interest in one lump sum upon maturity.

 

    21

     

    

 

		☒	interest payment together with the principal: the principal
repayment date and the interest payment date shall be the loans maturity date. The Borrower shall repay loan funds and interest
in one lump upon maturity.

 

		☒	equal principal declining: the Borrower shall repay the
principal in equal installments. The principal repayment date and the interest payment date shall be the interest settlement date
hereunder and the Borrower shall pay one installment of loans principal and interest. The principal repayment and interest payment
date of the first installment shall be /   . The last installment shall be the loan maturity date stipulated in loan receipts
and the Borrower shall repay the outstanding principal and interest. The calculating formula:

 

Amount of
principal repayment and interest payment of each installment=loans principal/ total repayment installments + loans balance * monthly
interest rate.

 

		☒	Equal principal and interest: the Borrower shall repay
the principal and interest in equal installments. The principal repayment date and the interest payment date shall be the interest
settlement date hereunder and the Borrower shall pay one installment of loans principal and interest. The principal repayment
and interest payment date of the first installment shall be /   . The last installment shall be the maturity date stipulated
in loan receipts and the Borrower shall repay the outstanding principal and interest. The calculating formula:

 

Amount of
principal repayment and interest payment of each installment= principal * (1+interest rate) repayment installments (month)
*interest rate / (1+interest rate) repayment installments (month) -1

 

		☒	Other repayment plans: /   .

 

17.3 The Lender
has the right to collect liquidated damages in respect of prepayment in accordance with the following criteria:

 

		☒	no liquidated damages collecting in advance.

 

		☒	10% of the remaining monthly interest of the amount to
be prepaid as liquidated damages.

 

    22

     

    

 

		☑	others: in the event that period between the Borrower’s
prepayment date and loans issuance date is less than 6 months, collect one monthly interest of the principal to be prepaid as
liquidated damages.

 

Article 18 Guarantee

 

The guarantee for the loans hereunder:

 

☒ unsecured.

 

		☑	Zhuoqin Huang and Liya Wei undertake joint
and several guaranty liability to the Lender for the Borrower’s loans hereunder. A guarantee contract will be separately
entered into by both parties.

 

		☒	/        mortgages (pledges) its ownership or
                                                                                  right of disposal in /        at the Lender for the Borrower’s loan. Both parties shall separately
                                                                                  enter into a mortgage (pledge) contract and shall go through creation of mortgage (pledge) in accordance with laws.

 

		☑	(other ways of guarantee) Taiping General Insurance
Co., Ltd, Xiamen branch provides loan guarantee insurance.

 

The Lender may adjust ways
of guarantee prior to loan issuance based on actual circumstances. 

 

Article 19 Other Agreed Matters

 

The loan funds shall be not used
to purchase house; in the event that the loans funds are verified to be used for purchasing house, the Lender has the rights to
terminate this Contract and accelerate the repayment.

 

Article 20 All disputes arising
from or in connection with this Contract shall be solved by parties through consultations, failing which, both parties agree to
solve in accordance with the following manner:

 

		☒	to bring an lawsuit before the people’s court where
the Lender is locate.

 

    23

     

    

 

		☑	such disputes shall be referred to Xiamen
Arbitration Commission under the commission rules in force when the arbitration is submitted. The seat of arbitration shall be
Xiamen City, where the Lender is located. The arbitration award shall be final and binding upon both parties. When
the arbitration is submitted, both parties agree that the arbitration proceeding shall be conducted in summary procedures.

 

Both parties hereof acknowledge that all
disputed legal documents hereunder in connection with litigation and arbitration (including but not limited to first instance,
second instance, retrial, execution procedures, petition for payment order, special procedures stage in respect of realizing security
interests and all documents under arbitration procedures, legal documents including but not limited to complaints or notice of
arbitration, evidence, summons, notices of responding to action, notices to produce evidence, notices of court session, judgements
or arbitrals, rulings, mediations, notices of performance within time limit, appeals, notices of execution and others), address
for service of which shall be the contact address as stated in the execution page hereof. The relevant legal documents delivered
by courier shall be deemed served on the date of three working days after delivery to the address for service above. In case of
any change to the address, it shall notify the other party hereto within one working day after such change; otherwise, the original
address shall prevail.

 

Article 21 Contract Text

 

This contract is made in THREE copies,
all of which shall have equal legal effect.

 

[This remainder is intentionally left blank]

 

    24

     

    

 

[This page is the execution page of “Xiamen
Bank Co., Ltd Loan Contract”]

 

The Borrower acknowledges that it has
carefully read all terms and conditions hereof, and the Lender has reminded the Borrower that prior to execution of this Contract,
the Borrower may request the relevant persons from the Lender to make full explanation and interpretation with respect to any clauses,
and that has made full explanation and interpretation on the questions and information in connection with the relevant clauses
raised by the Borrower. The Borrower has fully understood the meaning of terms and conditions hereof. Accordingly, after deliberation,
the Borrower agrees to accept all terms and conditions.

 

This contract is executed by and between
the following parties on July 21, 2019.

 

	Borrower	 	Lender
	 	 	 
	Authorized signatory: seal of Zhuoqin Huang 	 	Authorized signatory:
	 	 	 
	Contact address: Room 102, No.23-1 of Wanghai Road, Phase 2, Software Park, Siming District	 	Contact address: No.101, Hubin Road North, Siming District, Xiamen
	 	 	 
	Contact Number: 	 	Contact Number: 
	 	 	 
	Seal of Xiamen Pop Culture Co., Ltd.	 	Seal of Xiamen Bank Co., Ltd. (Credit Special Seal) seal of Jiabin Wang

 

Witness: signature of illegible         

 

 

25Exhibit 10.11 

 

Date of Loan Approval:5/18/2017

 

Borrower: Xiamen Pop Culture Co., Ltd.

 

Legal Representative/Person in Charge:
HUANG ZHUO QIN

 

Address:

 

Confirmation Letter of Standard Chartered
Bank Unsecured Loan for Small and Medium-sized Enterprises

 

On account of the borrower’s application
to Standard Chartered Bank (“our Bank”), our Bank hereby confirms that we will provide small loans in Renminbi according
to the following conditions:

 

	principle (RMB) *	 	 	term (month)	 	 	monthly interest rate**	 	 	monthly payment***	 
	 	1,500,000.00	 	 	 	36	 	 	 	1.46	%	 	 	53,8583,10	 

 

	method of payment	 	method of repayment	 	lending method
	avera capital plus interest method	 	payment by borrower****	 	[once/twice]

 

*Approved loans exceeding RMB1,000,000
will be made at twice, of which the second loan cannot be made without borrower’s compliance with the “special term”
rule 1 as set below.

 

**Our bank will provide the borrower with
a preferential monthly interest rate 0.21%~09.25% (the final specific range shall be made by our Bank) lower than the original
monthly rate without preference if the approved loans exceeds RMB1,000,000 and borrower complies with special term rule 1. For
borrowers who have already been approved a preferential interest rate, such adjustment shall be made according to the original
rate without preference, not the applied preferential interest rate. The repayment schedule or notice made of similar related documents
shall prevail when it comes to the final application of preferential interest rate and term of conditions. However, such preferential
interest rate shall have no influence upon our Bank’s rights of raising the loan interests for borrower or others under agreed
conditions.

 

***If the release date of loan is the 26th
or any day after 26 of any calendar month, the first payment shall be greater than the monthly payment recorded hereupon. The specific
date and sum of monthly payment might alter according to the releases of loan where the payment schedule or notice made of similar
related documents shall prevail.

 

****Unless local laws and regulations requires
entrusted payment.

 

     

     

    

 

Penalty rate of Payment Delay: Up
to 150% annual rate applying to borrower on the occasion; multi-stage interest calculating in the case that PBC adjusts Penalty
rate of Payment Delay.

 

Penalty rate of Embezzlement: Up
to 200% annual rate applying to borrower on the occasion; multi-stage interest calculating in the case that PBC adjusts Penalty
rate of Payment Delay.

 

Penalty rate of Default of Payment:
150% annual rate applying to borrower on the occasion if breach of contracts occurs, other than payment delay, embezzlement, etc.
The higher penalty rate shall prevail if multiple defaults occur.

 

Liquidated Damages for Prepayment:
5% of repayment if borrower makes prepayment application within 1 year (including 1 year) since loan release date; 3% of repayment
if borrower makes prepayment application after 1 year (excluding 1 year) since loan release date. Borrower can prepay in full (not
partly) with our Bank’s consent.

 

Special Terms:

 

	1.	Approved loan will be made at twice, if the approved principle (the “Principle” defined
in this Confirmation Letter shall hereinafter prevail) exceeds RMB1,000,000, of which the first release is RMB1,000,000 and the
rest (the difference of approved principle and RMB1,000,000) cannot be made without compliance with all the following rules otherwise
the bank shall have right to cancel the release of the rest loans with written notice:

 

	(1)	Borrower is with a good credit standing and no default or any other events that might influence
his ability to pay has occurred;

  

	(2)	Borrower should have sent to bank (the date of receipt by bank shall prevail) the application for
the first release of loan and other related qualified documents within 10 (included) days since loan approval. (if this clause
is not satisfied, there might be cancellation of the rest of loan because of the delay of the first release.);

 

    2

     

    

 

	(3)	Borrower should send to bank (the date of receipt by bank shall prevail) application for release
of the rest of the loan and other documents required by the bank during the period from that he having made properly two payments
on schedule to 85 (included) days (the date should be the previous working day if it is non-working day) since loan approval on
condition that Borrower has sent to the bank the application for first loan release and other related qualified documents according
to clause (2) above. ( Borrower can submit application for loan release in advance and not later, and borrower shall guarantee
the veracity and completeness of such documents or else it might lead cancellation of release of the rest of loan) (bank shall
start processing the application for release of the rest of loan only if the calculation of terms has already begun as it sets
above); and

 

	(4)	Borrower shall submit at the same time as he submits loan release application the Statement of
Use of Settlement Account of which the content and form shall comply with bank’s requirement to confirm that he has notified
related clients to make related business payments to the related bank account Borrower opens at the bank.

 

	2.	Within any six consecutive calendar months of the loan duration, if borrower’s current accounts
at the bank (all of his current accounts count) have met the line of 3 (included) foreign exchange remittance inward or outward
in a monthly range or Borrower has met the line of 1 delivery of import and export documents under letter of credit or collection
in a monthly range, borrower may make application and bank has the right to approve an annual rate 1% lower than the original rate
based on the conditions above. Terms of application of such preferential rate and the sum of payment after such adjustment should
be subject to bank’s notices of such matters.

 

This Confirmation Letter comes into effect
upon the receipt by borrower.

 

The Loan of this Confirmation Letter
shall be effective within 30 days since the date written at the top left of this Letter. If the loan is not drawn during a proper
period of time, the loan can no long been drawn and borrower shall reimburse the loss of our Bank for such matter unless our Bank
gives other consent or the application and the clause and rule others agrees. With dependent consent of our Bank, matters of
the loan can continue as agreed in this Confirmation Letter.

 

Note: The annual interest rate should be
product of corresponding monthly interest rate and 12. Our Bank makes calculation of the actual daily interest rate by dividing
the annual rate by 360. Interest accumulates on a daily basis and our Bank calculates the number of monthly payment, including
the interest and principle to be repaid at that month, in the equal principal and interest method. The monthly payment number of
this Confirmation Letter is a rough estimation by our Bank based on the rate of such product published by our Bank under the condition
when this Confirmation Letter is made and it may alter if conditions change in the process of actual performance.

 

    3

     

    

 

This Confirmation Letter is subject to
Standard Chartered Bank Unsecured Loan for Small and Medium-sized Enterprises Form and Terms and Conditions (“Application
Form and Terms and Conditions”) and makes part of the Loan Contract of the loan.

 

This Confirmation Letter shall prevail
if there is any difference between Standard Chartered Bank Unsecured Loan for Small and Medium-sized Enterprises Form and Terms
and Conditions and this Confirmation Letter.

 

Except as otherwise stipulated in the application
form and the terms and conditions, the release of the loan must also be subject to the following conditions: Borrower has successfully
opened an account at the branch in China of Standard Chartered Bank as required; and the industrial and commercial information
of Borrower shall reflect the latest status of borrower in a timely manner and shall continue to comply with the approval requirements
of our Bank.

  

The address of Borrower specified in this
Confirmation Letter will be used as the address for the relevant judicial documents. The relevant judicial documents (including
subpoenas, award documents, enforcement documents, etc.) are served by the court when they are sent to the such address unless
laws or administrative regulations provide otherwise. Borrower shall bear the legal liabilities that may arise due to the inaccurate
address or failure to inform the changed address in a timely manner.

 

Borrower’s failure to submit a report
on the payment of loan in accordance with our Bank's requirements within 3 months after the withdrawal and invoice, business contract,
payment voucher, or other supporting materials approved by our Bank related to such payment to our Bank’s satisfaction will
be considered as one of the major breaches, and our Bank reserves the right to take immediately any measure including but not limited
to cancelling remaining loan, adjusting loan interest rate, adjusting loan risk classification or announcing loan expiry immediately.

 

Standard Chartered Bank (China) Limited Xiamen
Branch Office

 

This computer printed confirmation does not
need to be signed by the person in charge of our Bank

 

	 	Notice: Please do not sign any blank documents
	 	 
	(SEAL)	Business license No.:	 
	 	 	 
	 	Organization Code:	 
	 	 	 
	 	The borrower agrees to accept this Confirmation Letter and confirms that a copy of this letter has been received.
	 	 
	 	 

 

Legal Representative (Person
in Charge) or Authorized Agent/Official Seal/Date

 

 

4

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