Document:

EX-10.63

 Exhibit 10.63 

Loan Agreement 
 This Agreement is
executed by and between the following two parties on January 19, 2018: 
 Party A: 

Baidu Online Network Technology (Beijing) Co., Ltd., a limited liability company established according to the laws of China, the address is: Floor 3, Baidu
Building, No. 10 Shangdi Tenth Street, Haidian District, Beijing. (the “Lender”) 
 Party B: 

Beijing QIYI Century Science & Technology Co., Ltd., a limited liability company established according to the laws of China, the address is: Floor 10
& 11, No. 2 Haidian North First Street, Haidian District, Beijing. (the “Borrower”) 
 Pursuant to the terms and conditions
provided by this Agreement, the Lender agrees to provide and the Borrower agrees to accept the loan specified under this Agreement, and the two parties reach the agreement as follows: 

Article 1 The Lender Agree to Provide the Borrower with the Loan of Features as Follows 

 

	 	1.	Loan type: working capital loan; 

  

	 	2.	Loan usage: for daily operation and repayment of borrowings of the affiliated companies; 

  

	 	3.	Loan amount: RMB Six Hundred and Fifty Million,                 

            RMB650,000,000 

 

	 	4.	Term of borrowing and repayment: 

  

	 	(1)	The term of borrowing and repayment is as follows: 

  

															
	 Borrowing
	  	Repayment
	 Year
	  	 Month
	  	 Day
	  	 Amount
	  	Year	  	Month	  	Day	  	 Amount

	 2018
	  	Jan	  		  	RMB650,000,000	  	2023	  	Jan	  		  	RMB650,000,000

  

	 	(2)	The Parties may negotiate that the Borrower may repay in advance the loan hereunder in whole or in part. 

  

	 	5.	Interest Payment: the loan hereunder shall be subject to the interest rate agreed by the Parties. In the event of adjustment of national interest rates, the interest rate under this Agreement shall not be affected.

 Article 2 Rights and Obligations of the Lender 

 

	 	1.	The Lender shall have the right to know the Borrower’s production and operation, financial activities, inventory of materials and use of loans, etc. and to require the Borrower to provide documents, materials and
information including financial statements on schedule. 

  

	 	2.	Provided the Borrower performs the obligations provided hereunder, the Lender shall provide the loan in full and on schedule. 

  

	 	3.	The Lender shall provide, regarding interest of the loan, value-added tax invoices in accordance with tax regulations. 

Article 3 Rights and Obligations of the Borrower 
  

	 	1.	The Borrower shall have the right to acquire on schedule and use the loan according to the provisions hereof. 

  

	 	2.	The Borrower shall repay the principal of the loan on the repayment date provided by Article 1(4)(1) hereof or on the early repayment date agreed by both Parties under Article 1(4)(2) hereof. 

 

	 	3.	The Borrower shall use the loan for the usage provided hereunder and shall not divert or misappropriate the loan. 

Article 4 Breaching Liabilities 
  

	 	1.	In the event that the Borrower breaches any provision of this Agreement, or the Borrower goes into liquidation, dissolution, insolvency or bankruptcy reorganization, or becomes unable to repay any due debt, etc., the
Lender shall have the right to stop providing the loan, demand early repayment of the loan principal which has been already provided, or take other asset preservation measures. 

 

	 	2.	In the event that the Borrower’s breach causes the Lender to realize the creditor’s rights through litigation, the Borrower shall be liable for the lawyer’s expenses, travel expenses and other expenses
which the Lender spend for realizing the creditor’s rights. 

 Article 5 Dispute Resolution 

In the event any dispute arises out of performance of this Agreement, the Parties may negotiate for resolution; if the negotiation fails, any Party may submit
the dispute to the China International Economic and Trade Arbitration Commission located in Beijing for resolution by arbitration, and the language of arbitration shall be Chinese. 

Article 6 The Entry into Force 
 This
Agreement shall become effective upon execution or seal by both the Lender and the Borrower. 

  
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 Article 7 Copies 

This Agreement shall be made in two (2) copies, the Lender and the Borrower shall each hold one (1), both copies shall have equal legal force. 

Article 8 Reminder 
 The Lender has
requested the Borrower’s attention to have full and comprehensive understanding of all the provisions of this Agreement, and has made corresponding explanation upon the Borrower’s request. The Parties’ understandings of the meaning of
this Agreement are consistent. 
 [The remainder of this page is intentionally left blank.] 

  
 3 

 [Signature page for the Loan Agreement] 

Party A (the Lender): 
 Baidu Online Network Technology
(Beijing) Co., Ltd. (Seal) 
 [Company chop is affixed] 

Legal Representative: /s/ Authorized Signatory 

  
 4 

 [Signature page for the Loan Agreement] 

Party B (the Borrower): 
 Beijing QIYI Century
Science & Technology Co., Ltd. (Seal) 
 [Company chop is affixed] 

Legal Representative:  /s/ Authorized Signatory 

  
 5EX-10.64

 Exhibit 10.64 

SHARE PURCHASE AGREEMENT 

This SHARE PURCHASE AGREEMENT, dated as of February 12, 2018 (this “Agreement”), is entered into by and between iQIYI,
Inc., an exempted company incorporated under the laws of the Cayman Islands (the “Company”) and Baidu Holdings Limited, a company incorporated under the Laws of the British Virgin Islands (the “Investor”). 

RECITALS 
 WHEREAS,
subject to the terms and conditions set forth herein, the Company desires to issue and allot to the Investor, and the Investor desires to subscribe for and purchase from the Company, the Target Shares (as defined below) of the Company. 

NOW, THEREFORE, in consideration of the above premises and the agreements hereinafter set forth, and for other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows: 
 ARTICLE I. 

DEFINITIONS 

1.1    Definitions. As used in this Agreement, and unless the context requires a different meaning, the following
terms have the meanings indicated: 
 “Adverse Legal Development” has the meaning set forth in the currently effective
M&AA. 
 “Affiliate” means, with respect to any Person, any other Person that directly, or indirectly through one or
more intermediaries, controls, or is controlled by, or under common control with, the Person specified, including, in the case of the Investor, any investment capital fund now or hereafter existing which is controlled by, or under the common control
of, substantially the same principal(s) that control the Investor. 
 “Agreement” has the meaning set forth in the
preamble, as amended, supplemented or modified from time to time in accordance with the terms hereof. 
 “Ancillary
Agreements” means such ancillary agreements that may be entered into by and between the applicable Affiliates of the Company and the Investor, containing the key terms of the Master Cooperation Agreement, as of the Closing Date. 

“Basket” has the meaning set forth in Section 8.4 of this Agreement. 

“Beijing QIYI Century” means Beijing Qiyi Century Science & Technology Co., Ltd. (“

”), a wholly foreign-owned enterprise established under the laws of the PRC. 
 “Board of
Directors” means the board of directors of the Company. 
 “Business Day” means any day other than a Saturday,
Sunday or other day on which commercial banks in New York, Hong Kong or the PRC are authorized or required by law or executive order to close. 

 “Centre” has the meaning set forth in Section 10.9(b).

 “Chongqing WFOE” means Chongqing Qiyi Tianxia Science & Technology Co., Ltd. (“

”), a wholly foreign-owned enterprise established under the laws of the PRC. 
 “Circular
37” means Circular 37 issued by SAFE on July 14, 2014, including any amendment, implementing rules, or official interpretation thereof, and any other rules and circulars issued by SAFE regulating filings or registrations of round-trip
investment. 
 “Class B Ordinary Shares” means the Class B ordinary shares of the Company to be
sold by the Company following the IPO Completion Date, with the rights and preferences set forth in the Post-IPO M&AA, which shall provide, among other things, that each Class B Ordinary Shares shall
be entitled to ten votes on all matters subject to the vote at general meeting of the Company. 
 “Closing Date” has the
meaning set forth in Section 2.3 of this Agreement. 
 “Closing” has the meaning set forth in
Section 2.3 of this Agreement. 
 “Company” has the meaning set forth in the preamble to this
Agreement. 
 “Contractual Obligations” means, as to any Person, any provision of any security or financial instrument,
issued by such Person or of any agreement, undertaking, contract, license, engagement, lease, indenture, mortgage, deed of trust, purchase order, commitment or other instrument or contractual arrangement, to which such Person is a party or by which
it or any of its property is bound. 
 “Control Documents” means the exclusive technology consulting and services
agreements (

), business operation agreements (

), business cooperation agreements (

), software usage license contracts (

), trademark license agreements (

), exclusive purchase option agreements (

), shareholder voting rights trust agreements (

), loan agreements (

), share pledge agreements (

), commitment letters (

), power of attorney (

) and spousal consent letters (

) entered into by and among Beijing QIYI Century, iQIYI New Media, the applicable Domestic Enterprises and/or their shareholders, for the purpose of consolidating the financial statements of the Domestic Enterprises by
the Company in accordance with the US GAAP. 
 “Control” (including the terms “controlling,”
“controlled by” and “under common control with”) means the possession, direct or indirect, of the power to direct or cause the direction of the management and policies of a Person (including without limitation, the
power to determine or cause the determination of equity investment), whether through the ownership of voting securities, by contract or otherwise. 

“Cooperation Agreements” means, collectively, the Master Cooperation Agreement and Ancillary Agreements. 

  
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 “Cooperation Period” means a period of four (4) years commencing from the
date on which the Preparation Period ends. 
 “Currently Effective M&AA” means the Company’s memorandum and
articles of association effective as of the date hereof. 
 “Domestic Enterprise” means each of (i) Beijing iQIYI
Cinema Management Co., Ltd. (“

”), a limited liability company organized under the laws of the PRC, (ii) iQIYI Pictures (Beijing) Co., Ltd. (“

 (

)

”), a limited liability company organized under the laws of the PRC, (iii) Shanghai iQIYI Culture Media Co., Ltd. (“

”), a limited liability company organized under the laws of the PRC, (iv) Beijing iQIYI Science & Technology Co., Ltd. (“

”), a limited liability company organized under the laws of the PRC, and (v) Shanghai Zhong Yuan Network Co., Ltd. (“

”), a limited liability company organized under the laws of the PRC, and collectively, the “Domestic Enterprises”. 

“Equity Securities” means, with respect to any Person, such Person’s capital stock, membership interests, partnership
interests, registered capital, joint venture or other ownership interests or any options, warrants or other securities that are directly or indirectly convertible into, or exercisable or exchangeable for, such capital stock, membership interests,
partnership interests, registered capital, joint venture or other ownership interest (whether or not issued by such Person). 

“Governmental Authority” means the government of any nation, state, city, locality or other political subdivision thereof,
any entity exercising executive, legislative, judicial, regulatory or administrative functions of or pertaining to government, and any stock exchange or its governing body. 

“Group Company” means each of the Company, IQIYI Film, IQIYI Media, the HK Subsidiary 1, the HK Subsidiary 2, the PRC
Entities, together with their respective Subsidiaries, and “Group” refers to all of Group Companies collectively. 

“HK Subsidiary 1” means Qiyi.com HK Limited, a company limited by shares incorporated under the laws of Hong Kong. 

“HK Subsidiary 2” means IQIYI Film Group HK Limited, a company limited by shares incorporated under the laws of Hong Kong.

 “Hong Kong” means the Hong Kong Special Administration Region of the PRC. 

“Indemnified Party” has the meaning set forth in Section 8.1 of this Agreement. 

“Indemnifying Party” has the meaning set forth in Section 8.1 of this Agreement. 

“Intellectual Property and Domain Name License Agreement” means the intellectual property and domain name license agreement
dated as of the Closing Date, to be entered into by and between the applicable affiliates of the Company and the Investor containing the key terms under the Master Cooperation Agreement. 

  
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 “Investor” has the meaning set forth in the preamble to this Agreement. 

“IPO Completion Date” means the date on which the United States Securities and Exchange Commission declares effectiveness the
Company’s registration statement on Form F-1. 
 “IQIYI Film” means IQIYI Film
Group Limited, an exempted company incorporated under the laws of the Cayman Islands. 
 “IQIYI Media” means IQIYI Media
Limited, an exempted company incorporated under the laws of the Cayman Islands. 
 “iQIYI New Media” means Beijing iQIYI
New Media Science & Technology Co., Ltd. (“

”), a wholly foreign-owned enterprise established under the laws of the PRC. 
 “Key
Employee” means each person listed in Schedule 4 attached hereto. 
 “Litigation” has the meaning set forth
in Section 9(a) of Schedule 1 attached hereto. 
 “Long Stop Date” has the meaning set
forth in Section 9.1 of this Agreement. 
 “Losses” has the meaning set forth in
Section 8.1 of this Agreement. 
 “Master Cooperation Agreement” means the master cooperation
agreement in relation to the Ticket Business, dated as of the date hereof, entered into by and between the Company and the Investor in a mutually agreed form. 

“Material Adverse Effect” means any change, event, circumstance or effect, individually or when taken together with all other
changes, events, circumstances, or effects that have occurred prior to the date of determination of the occurrence of the Material Adverse Effect, that (i) is, or would reasonably be expected to be, materially adverse to the business,
operations, assets (including intangible assets), liabilities, condition (financial or otherwise), property, results of operations of the Group Companies, as a whole, or (ii) is or would reasonably be expected to materially impair the validity
or enforceability of this Agreement or any of the other Transaction Documents against the Company or (iii) is or would reasonably be expected to materially and adversely affect the Company’s ability to perform its material obligations
under this Agreement, or any other Transaction Document, or in connection with the transactions contemplated hereby or thereby; provided, however, that in no event shall any of the following, alone or in combination, be deemed to
constitute a Material Adverse Effect, nor shall any change, event or circumstance relating to or resulting from any of the following be taken into account in determining whether a Material Adverse Effect has occurred or would result:
(i) general economic conditions in global or Chinese markets (including financial, banking, credit, currency and capital markets); (ii) fluctuations in currency exchange rates; (iii) conditions generally affecting the industry in which the
Group Companies operate (but excluding any changes in applicable Requirements of Law or US GAAP that would, or would reasonably be expected to, result in a “Redemption Trigger Event” (as defined in the Sixth Restated Articles)); (iv)
the commencement or material worsening of a war or armed hostilities or other national or international calamity, or the occurrence of any military or terrorist attack; (v) acts of God or natural disasters; and (vi) any actions taken, or
failures to take action pursuant to or in accordance with this Agreement or at the request of the Investor or any change, event or circumstance solely resulting from such actions or failures to take action; which, in the case of any of the foregoing
clauses (i) through (v) does not disproportionately affect the Group Companies, taken as a whole, relative to other comparable companies in the industries in which they operate. 

  
 4 

 “Order” means any order, writ, judgment, injunction, decree, stipulation,
determination or award entered by or with any Governmental Authority. 
 “Ordinary Shares” means the ordinary shares of the
Company with a par value of US$0.00001 each.  
 “Permitted Liens” means (i) liens disclosed on the
Company’s financial statements, (ii) liens for taxes not yet due or being contested in good faith (and for which adequate accruals or reserves have been established on the Company’s financial statements), or (iii) liens which do
not materially detract from the value or materially interfere with any present or intended use of any property or assets of the Company and/or the Group Companies. 

“Person” means any individual, firm, corporation, partnership, trust, incorporated or unincorporated association, joint
venture, joint stock company, limited liability company, Governmental Authority or other entity of any kind, and shall include any successor (by merger or otherwise) of such entity. 

“Post-IPO M&AA” means the Company’s memorandum and articles of association
effective following the IPO Completion Date. 
 “PRC Entities” means Beijing QIYI Century, iQIYI New Media, the Chongqing
WFOE, the Domestic Enterprises and each of their respective Subsidiaries. 
 “PRC” means the People’s Republic of
China excluding, for the purpose of this Agreement, Hong Kong, Macau and Taiwan. 
 “Preparation Period” means a period of
three (3) months commencing from the date hereof or such longer period as agreed between the parties hereto. 
 “Requirements
of Law” means, as to any Person, any law, statute, treaty, rule, regulation, order, right, privilege, qualification, license or franchise or determination of an arbitrator or a court or other Governmental Authority or stock exchange, in
each case applicable or binding upon such Person or any of its property or to which such Person or any of its property is subject or pertaining to any or all of the transactions contemplated or referred to herein. 

“SAFE” means the State Administration of Foreign Exchange of the PRC. 

“Series A Preferred Shares” means the series A preferred shares of the Company with a par value of US$0.00001 each, with the
rights and preferences set forth in the Currently Effective M&AA. 

  
 5 

 “Series A-1 Junior Preferred Shares” means the series A-1 junior preferred shares of the Company with a par value of US$0.00001 each, with the rights and preferences set forth in the Currently Effective M&AA. 

“Series B Preferred Shares” means the series B preferred shares of the Company with a par value of US$0.00001 each, with the
rights and preferences set forth in the Currently Effective M&AA. 
 “Series C Preferred Shares” means the series C
preferred shares of the Company with a par value of US$0.00001 each, with the rights and preferences set forth in the Currently Effective M&AA. 

“Series D Preferred Shares” means the series D preferred shares of the Company with a par value of US$0.00001 each, with the
rights and preferences set forth in the Currently Effective M&AA. 
 “Series E Preferred Shares” means the series E
preferred shares of the Company with a par value of US$0.00001 each, with the rights and preferences set forth in the Currently Effective M&AA. 

“Series F Preferred Shares” means the series F preferred shares of the Company with a par value of US$0.00001 each, with the
rights and preferences set forth in the Currently Effective M&AA. 
 “Series G Preferred Shares” means, collectively,
the Series G1 Preferred Shares and the Series G2 Preferred Shares. 
 “Series G1 Preferred Shares” means the series G1
preferred shares of the Company with a par value of US$0.00001 each, with the rights and preferences set forth in the Currently Effective M&AA. 

“Series G2 Preferred Shares” means the series G2 preferred shares of the Company with a par value of US$0.00001 each, with
the rights and preferences set forth in the Currently Effective M&AA. 
 “Shareholders Agreement” means the
Company’s shareholders agreement effective as of the date hereof. 
 “Subsidiaries” means, as of the relevant date of
determination, (i) with respect to any Person, any other Person of which more than 50% of the voting power of the outstanding voting securities or more than 50% of the outstanding economic equity interest or ownership is held, directly or
indirectly, by such Person and (ii) with respect to any Group Company, any other Person of which actual or de facto Control is held, directly or indirectly, by the applicable Group Company. Unless otherwise qualified, or the context
otherwise requires, all references to a “Subsidiary” or to “Subsidiaries” in this Agreement shall refer to a Subsidiary or Subsidiaries of any of the Group Company. 

“Target Shares” has the meaning set forth in Section 2.2. 

“Tax” means all forms of taxation, estate, duties, deductions, withholdings, duties, imposts, levies, fees, charges, social
security contributions and rates imposed, levied, collected, withheld or assessed by any local, municipal, regional, urban, state, federal or other governmental body in the PRC or any other jurisdiction and any interest, additional taxation,
penalty, surcharge or fine in connection therewith. 

  
 6 

 “Ticket Business” means the business of online movie ticket and show ticket
booking, together with the businesses directly related thereto, including but not limited to ticket membership card, VIP card, sale of box office products and film and show derivative products (

,

,

). 
 “Transaction Documents” means, collectively, this Agreement, the Cooperation Agreements
and the Intellectual Property and Domain Name License Agreement. 
 “US GAAP” means United States generally accepted
accounting principles set forth in the opinions and pronouncements of the Accounting Principles Board of the American Institute of Certified Public Accountants and statements and pronouncements of the Financial Accounting Standards Board or in such
other statements by such other entity as have been approved by a significant segment of the accounting profession that are in effect from time to time, as codified and described in FASB Statement No. 168, The FASB Accounting Standards
Codification and the Hierarchy of Generally Accepted Accounting Principles. 
 “US$” means the United States Dollar, the
law currency of the United States of America. 
 1.2    Rules of Construction. 

Interpretation of this Agreement shall be governed by the following rules of construction: (i) the words such as “herein,”
“hereinafter,” “hereof,” “hereby,” “hereto,” “hereunder” and derivative or similar words refer to this entire Agreement, including any Schedules or Exhibits hereto, as a whole and not merely to a
subdivision in which such words appear unless the context otherwise requires; (ii) words in the singular shall be held to include the plural and vice versa, and words of one gender shall be held to include the other gender as the context
requires; (iii) references to the terms Article, Section, Schedule and Exhibit are references to the Articles, Sections, Schedules and Exhibits to this Agreement, unless otherwise specified; (iv) references to “US$” shall mean
U.S. dollars; (v) the word “including” and words of similar import when used in this Agreement shall mean “including without limitation,” unless otherwise specified; (vi) the word “or” shall not be exclusive;
(vii) references to “written” or “in writing” include in electronic form; (viii) the headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of
this Agreement; (ix) the parties hereto have each participated in the negotiation and drafting of this Agreement and if any ambiguity or question of interpretation should arise, this Agreement shall be construed as if drafted jointly by the
parties hereto and no presumption or burden of proof shall arise favoring or burdening any party by virtue of the authorship of any of the provisions in this Agreement or any interim drafts thereof; (x) a reference to any Person includes such
Person’s successors and permitted assigns; (xi) any reference to “days” means calendar days unless Business Days are expressly specified; and (xii) when calculating the period of time before which, within which or following
which any act is to be done or any step is taken pursuant to this Agreement, the date that is the reference date in calculating such period shall be excluded and, if the last day of such period is not a Business Day, the period shall end on the next
succeeding Business Day. 

  
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 ARTICLE II. 

PURCHASE AND SALE OF SHARES 

2.1    Authorization. As of the Closing, the Company will have authorized the issuance, pursuant to the terms and
conditions of this Agreement, of the Target Shares, having the respective rights and restrictions as set forth in the Company’s Currently Effective M&AA or Post-IPO M&AA, as applicable. 

2.2    Purchase and Sale of Ordinary Shares. 

Subject to the terms and conditions set forth herein, the Company agrees to issue and allot to the Investor, and the Investor agrees to
purchase from the Company, at the Closing, an aggregate of 36,860,691 Ordinary Shares, in the event that the Closing Date is earlier than the IPO Completion Date, or 36,860,691 Class B Ordinary Shares, in the event that the Closing Date is
later than the IPO Completion Date (the “Target Shares”), in consideration for execution, delivery and performance of the Master Cooperation Agreement by the Investor. 

2.3    Closing; Delivery. 

(a)    Unless this Agreement shall have terminated pursuant to Article IX, and subject to the satisfaction or
waiver of the conditions set forth in Articles V and VI, the closing of the sale and purchase of the Target Shares (the “Closing”) shall take place remotely via the exchange of documents and signatures, as soon as
practicable (but not later than the fifth (5th) Business Day) following the date upon which the conditions set forth in Articles V and VI shall be satisfied or waived in accordance with this Agreement, or at such other time and place
that the Company and the Investor may agree in writing (the “Closing Date”), which shall occur on the date on which the Preparation Period ends, which shall in no event be later than May 31, 2018. 

(b)    On the Closing Date, the Company shall, in consideration for the execution and delivery of the Master Cooperation
Agreement by the Investor, allot and issue the Target Shares to the Investor at the Closing. 
 ARTICLE III. 

REPRESENTATIONS AND WARRANTIES OF THE COMPANY 

The Company hereby represents and warrants to the Investor that the representations and warranties set forth in Schedule 1 are true and
correct as of the date hereof and the Closing Date (or, if any such representation or warranty is expressly stated to have been made as of a specific date, as of such specific date) and acknowledges that the Investor in entering into this Agreement
is relying on such representations and warranties. 
 ARTICLE IV. 

REPRESENTATIONS AND WARRANTIES OF THE INVESTOR 

The Investor hereby represents and warrants to the Company that the representations and warranties set forth in Schedule 2 are true and
correct as of the date hereof and the Closing Date (or, if any such representation or warranty is expressly stated to have been made as of a specific date, as of such specific date) and acknowledges that the Company in entering into this Agreement
is relying on such representations and warranties. 

  
 8 

 ARTICLE V. 

CONDITIONS TO THE OBLIGATION OF THE INVESTOR TO CLOSE 

The obligation of the Investor to purchase the Target Shares at the Closing shall be subject to the satisfaction as determined by, or waiver
in writing by, the Investor of the following conditions on or before the Closing Date. 
 5.1    Representation and
Warranties. Each of the representations and warranties of the Company contained in Article III hereof (a) that are qualified by materiality or Material Adverse Effect shall be true and correct as of the date hereof and as of
the Closing Date (or, if any such representation or warranty is expressly stated to have been made on a specific date, at and on such specific date), and (b) that are not qualified by materiality or Material Adverse Effect shall be true and
correct in all material respects as of the date hereof and as of the Closing Date (or, if any such representation or warranty is expressly stated to have been made on a specific date, at and on such specific date). 

5.2    Compliance with Agreements. The Company shall have performed and complied in all material respects
with all of its agreements, obligations and conditions set forth in this Agreement that are required to be performed or complied with by it on or before the Closing Date. 

5.3    Compliance Certificate. At the Closing, the Company shall have delivered a written certification dated the
Closing Date in form and substance reasonably satisfactory to the Investor certifying that the conditions specified in Section 5.1 and Section 5.2 have been satisfied. 

5.4    Share Certificate. At the Closing, the Company shall have delivered to the Investor a copy of certificate in
definitive form representing the Target Shares, registered in the name of the Investor. 
 5.5    Register of
Members. At the Closing, the Investor shall have received a copy of the Company’s register of members, certified by the registered office service provider of the Company as true and complete as of the Closing Date, updated to show the
Investor as the holder of the Target Shares. 
 5.6    No Material Adverse Change and Adverse Legal
Development. Since the date hereof, there shall have been no event or circumstances having a Material Adverse Effect and there shall have been no Adverse Legal Development. 

5.7    Consents and Approvals. All consents, exemptions, authorizations, or other actions by, or notice to,
or filings with, Governmental Authorities and other Persons in respect of all Requirements of Law and with respect to Contractual Obligations of the Company which are necessary or required in connection with the execution, delivery or performance
by, or enforcement against, the Company of this Agreement and the Master Cooperation Agreement shall have been obtained and be in full force and effect, and any notice or other similar periods in connection with any regulatory actions of
Governmental Authorities shall have expired without any action being taken or threatened. 

  
 9 

 5.8    No Material Judgment or Order. There shall not be on the
Closing Date any Order of a court of competent jurisdiction or any ruling of any Governmental Authority or any condition imposed under any Requirement of Law which would (a) prohibit or restrict (i) the purchase and sale of the Target
Shares or (ii) the consummation of the transactions contemplated by this Agreement or any other Transaction Document, or (b) materially restrict the operation of the business of any of the Group Companies as conducted on the date hereof.

 5.9    No Litigation. No action, suit, proceeding, claim or dispute shall have been brought or
otherwise arisen at law, in equity, in arbitration or before any Governmental Authority against any of the Group Companies which could, if adversely determined, have a Material Adverse Effect on the Group, taken as a whole. 

5.10    Proceedings and Documents. All corporate and other proceedings in connection with the transactions
contemplated hereby and all documents and instruments incident to such transactions (including corporate resolutions and good standing certificate dated no earlier than ten (10) Business Days prior to the Closing) shall be reasonably
satisfactory in substance and form to the Investor, and the Investor shall have received all such counterpart originals or certified or other copies of such documents as it may reasonably request. 

ARTICLE VI. 

CONDITIONS TO THE OBLIGATION OF THE COMPANY TO CLOSE 

The obligation of the Company to issue and sell the Target Shares to the Investor at the Closing shall be subject to the satisfaction or
waiver of the following conditions on or before the Closing Date: 
 6.1    Representation and Warranties. Each
of the representations and warranties of the Investor contained in Article IV hereof shall be true and correct in all material respects as of the date hereof and as of the Closing Date (or, if any such representation or warranty is expressly
stated to have been made on a specific date, at and on such specific date). 
 6.2    Compliance with this
Agreement. The Investor shall have performed and complied in all material respects with all of its agreements, obligations and conditions set forth herein that are required to be performed or complied with by the Investor on or before the
Closing Date. 
 6.3    Compliance Certificate. At the Closing, the Investor shall have delivered a written
certification dated the Closing Date in form and substance reasonably satisfactory to the Company certifying that the conditions specified in Section 6.1 and Section 6.2 have been
satisfied. 
 6.4    Consents and Approvals. All consents, exemptions, authorizations, or other actions by, or
notice to, or filings with, Governmental Authorities and other Persons in respect of all Requirements of Law in connection with the execution, delivery or performance by, or enforcement against, the Investor of this Agreement and the Master
Cooperation Agreement shall have been obtained and be in full force and effect, and any notice or other similar periods in connection with any regulatory actions of Governmental Authorities applicable to the Investor shall have expired without any
action being taken or threatened. 

  
 10 

 6.5    No Material Judgment or Order. There shall not be on the
Closing Date any Order of a court of competent jurisdiction or any ruling of any Governmental Authority or any condition imposed under any Requirement of Law which would (a) prohibit or restrict (i) the issuance and sale of the Target
Shares or (ii) the consummation of the transactions contemplated by this Agreement or any other Transaction Document, or (b) materially restrict the operation of the business of any of the Group Companies as conducted on the date hereof.

 ARTICLE VII. 

COVENANTS 

7.1    Further Assurances. Each party hereto shall execute such documents and perform such further acts (including
obtaining any consents, exemptions, authorizations or other actions by, or giving any notices to, or making any filings with, any Governmental Authority or any other Person) as may be reasonably required to carry out or to perform the provisions of
this Agreement and to give effect to the terms and intent of this Agreement, including the satisfaction of all conditions set forth in Article V and Article VI above. 

7.2    Information. From the date hereof until the earlier of the Closing or the termination pursuant to
Section 9.1, (a) the Company shall promptly notify the Investor of any Litigation commenced or threatened in writing against any Group Company, and (b) each party hereto shall promptly notify other parties hereto of
any breach, violation or non-compliance of any of its representations, warranties or covenants hereunder by such party. 

7.3    Completion of SAFE Registration. The Investor shall use its best efforts to complete registration or filing
as required by Circular 37. 
 7.4    Compliance with Laws. The Company shall, and shall procure each of the
Group Companies to, use its commercially reasonable efforts to comply with applicable laws of the jurisdiction of its incorporation as well as applicable requirements of the competent Governmental Authorities that are necessary for operation of its
business. 
 7.5    Ancillary Documents and Intellectual Property and Domain Name License Agreement. The Investor
and the Company shall use their respective commercially reasonable efforts to and cause their respective Affiliates to enter into the Ancillary Documents and the Intellectual Property and Domain Name License Agreement on the Closing Date. 

7.6    Non-Compete of the Investor. The Investor covenants that during the
Preparation Period, it shall only conduct its Ticket Business to the extent necessary to maintain the Ticket Business as currently conducted. Following the end of the Preparation Period, the Investor shall immediately terminate all of its Ticket
Business. Other than the services provided by the Investor during the Preparation Period, for a period commencing from the date hereof to the expiration date of the Cooperation Period, the Investor shall and shall cause its Affiliates not to engage
in the Ticket Business, or make any new investment in which the investor acquires a beneficial ownership of over ten percent (10%) of the capital stock in any entity (a specific list of which will be separately negotiated and agreed by the Company
and the Investor), whether in corporate, proprietorship or partnership form or otherwise, that operates the ticket business, which shall mean any entity with ticket business as its major business, and revenues generated from the ticket business
shall constitute no less than 50% of such entity’s total revenues. 

  
 11 

 7.7    Traffic Direction. 

(a)    To the extent under the Investor’s control, the Investor shall ensure that during the Cooperation Period, the
traffic entrance through which the Investor currently directs to its Ticket Business from Baidu products (i.e. Baidu Web Search, Mobile Baidu, Baidu Nuomi and Baidu Maps) shall be reserved and the corresponding landing page services shall be
provided to the Company’s Ticket Business, provided that the Company shall ensure that (a) the user experience available to users of the Company’s Ticket Business shall be of good quality and the level of services provided by the
Company shall be no less favorable than that provided by the Investor as of the date hereof, (b) the user experience available to users of the Company’s Ticket Business shall be of good quality and shall at a standard no less than the
average industry standard, (c) the landing page to get access to the Ticket Business from Baidu products (i.e. Baidu Web Search, Mobile Baidu, Baidu Nuomi and Baidu Maps) shall meet the Investor’s general product specification,
(d) the Company shall provide service maintenance to links and interfaces of the Ticket Business, including without limitation the application components and H5 interface of the Ticket Business that are redirected from the Baidu product
entrances. 
 (b)    The Investor and the Company hereby agree and confirm that the provisions under the Master
Cooperation Agreement shall not restrict the Investor’s rights to adjust, revise and/or update the webpages, interfaces or relevant applications of any products developed and/or operated by the Investor and/or its Affiliates, including without
limitation to Baidu products, Baidu feed stream and Baidu Baike. 
 7.8    Technical Services. During the
Preparation Period, the Investor shall assist the Company to improve and perfect the Company’s business relationships and service capabilities in the Ticket Business in respect of relevant areas such as technology, business and products, and
use its commercially reasonable efforts to improve and perfect the Company’s current ticket business system. 
 ARTICLE VIII.

 INDEMNIFICATION 

8.1    Indemnification. Except as otherwise provided in this Article VIII, (a) the Company, on
the one hand, and (b) the Investor, on the other hand, (each, an “Indemnifying Party”) agree to indemnify, defend and hold harmless each member of the other group and their respective Affiliates and the respective officers,
directors, agents, employees, partners, members and Controlling persons of such member and its Affiliates (each, an “Indemnified Party”) to the fullest extent permitted by law from and against any and all losses, Litigation, or
written threats thereof (including any Litigation by a third party), damages, expenses (including reasonable fees, disbursements and other charges of counsel incurred by the Indemnified Party in any action between the Indemnifying Party and the
Indemnified Party or between the Indemnified Party and any third party or otherwise) or other liabilities (collectively, “Losses”) resulting from or arising out of any breach of any representation or warranty, covenant or agreement
in this Agreement by the Indemnifying Party. 

  
 12 

 8.2    Notification of Third Party Claim. Each Indemnified Party under
this Article VIII shall, promptly after the receipt of notice of the commencement of any Litigation by a third party against such Indemnified Party in respect of which indemnity may be sought from the Indemnifying Party under this Article
VIII, notify the Indemnifying Party in writing of the commencement thereof. The omission of any Indemnified Party to so notify the Indemnifying Party of any such action shall not relieve the Indemnifying Party from any liability which it may
have to such Indemnified Party (a) other than pursuant to this Article VIII or (b) under this Article VIII unless, and only to the extent that, such omission results in the Indemnifying Party’s forfeiture of substantive
rights or defenses which are material. In case any such Litigation shall be brought against any Indemnified Party, and it shall notify the Indemnifying Party of the commencement thereof, the Indemnifying Party shall be entitled to assume the defense
thereof at its own expense, with counsel satisfactory to such Indemnified Party in its reasonable judgment; provided, however, that any Indemnified Party may, at its own expense, retain separate counsel to participate in such defense
at its own expense. Notwithstanding the foregoing, in any Litigation in which both the Indemnifying Party, on the one hand, and an Indemnified Party, on the other hand, are, or are reasonably likely to become, a party, such Indemnified Party shall
have the right to employ separate counsel at the Indemnifying Party’s expense and to control its own defense of such Litigation if, in the reasonable opinion of counsel to such Indemnified Party, either (x) one or more defenses are
available to the Indemnified Party that are not available to the Indemnifying Party or (y) a conflict or potential conflict exists between the Indemnifying Party, on the one hand, and such Indemnified Party, on the other hand, that would make
such separate representation advisable; provided, however, that the Indemnifying Party (i) shall not be liable for the fees and expenses of more than one counsel to all Indemnified Parties and (ii) shall reimburse the
Indemnified Parties for all of such fees and expenses of such counsel incurred in any action between the Indemnified Parties and any third party, as such expenses are incurred. The Indemnifying Party agrees that it will not, without the prior
written consent of each Indemnified Party, settle, compromise or consent to the entry of any judgment in any pending or threatened Litigation relating to the matters contemplated hereby (if such Indemnified Party is a party thereto or has been
actually threatened to be made a party thereto) unless such settlement, compromise or consent includes an unconditional release of each Indemnified Party from all liability arising or that may arise out of such Litigation. The Indemnifying Party
shall not be liable for any settlement of any Litigation effected against an Indemnified Party without its written consent, which shall not be unreasonably withheld. The rights accorded to an Indemnified Party hereunder shall be in addition to any
rights that any Indemnified Party may have at common law, by separate agreement or otherwise; provided, however, that notwithstanding the foregoing or anything to the contrary contained in this Agreement, nothing in this Article
VIII shall restrict or limit any rights that any Indemnified Party may have to seek equitable relief. 

8.3    Contribution. If the indemnification provided for in this Article VIII from the Indemnifying Party is
unavailable to an Indemnified Party in respect of any Losses, the Indemnifying Party, in lieu of indemnifying such Indemnified Party, shall contribute to the amount paid or payable by such Indemnified Party as a result of such Losses in such
proportion as is appropriate to reflect the relative fault of the Indemnifying Party and Indemnified Party in connection with the actions which resulted in such Losses, as well as any other relevant equitable considerations. The relative faults of
such Indemnifying Party and Indemnified Party shall be determined by reference to, among other things, whether any action in question, including any untrue or alleged untrue statement of a material fact or omission or alleged omission to state a
material fact, has been made by, or relates to information supplied by, such Indemnifying Party or Indemnified Party, and the parties’ relative intent, knowledge, access to information and opportunity to correct or prevent such action. The
amount paid or payable by a party as a result of the Losses referred to above shall be deemed to include, subject to the limitations set forth in Sections 8.1 and 8.2, any legal or other fees, charges or expenses
reasonably incurred by such party in connection with any investigation or proceeding. 

  
 13 

 8.4    Limitation of Liability. An Indemnifying Party shall not have
liability for any breach of any representation or warranty unless the aggregate amount of Losses incurred by the Indemnified Party and indemnifiable thereunder based upon, attributable to or resulting from the failure of any of the representations
or warranties to be true and correct exceeds US$3,000,000 (the “Basket”), and, in such event, the Indemnifying Party shall be required to indemnify the entire amount of all such Losses; provided, however, that the
foregoing Basket shall not apply to any Losses related to the failure to be true and correct of any of the representations and warranties set forth in Section 1 (Corporate Matters) and Section 2
(Authorization and Validity of Transactions) of Schedule 1 hereto. None of the parties shall have any liability for speculative, indirect, punitive, unforeseeable or consequential damages or lost profits resulting from any legal action or
claim arising out of or relating to this Agreement. 
 ARTICLE IX. 

TERMINATION OF AGREEMENT 

9.1    Termination. This Agreement may be terminated prior to the Closing: 

(a)    at any time on or prior to the Closing, by mutual written consent of the Company and the Investor; 

(b)    at the election of the Company or the Investor by written notice to the other party hereto at any time after
September 30, 2018, if the Closing shall not have occurred by such date (the “Long Stop Date”), unless such date is extended by the mutual written consent of the Company and the Investor; provided, however, that
the right to terminate this Agreement under this Section 9.1(b) shall not be available to any party whose breach of any representation, warranty, covenant or agreement under this Agreement has been the cause of, or
resulted in, the failure of the Closing to occur on or before such date; 
 (c)    at the election of the Investor, if
there has been a material breach of any representation, warranty, covenant or agreement on the part of the Company contained in this Agreement, which breach has not been cured within twenty (20) Business Days after delivery of written notice to
the Company of such breach; or 
 (d)    at the election of the Company, if there has been a material breach of any
representation, warranty, covenant or agreement on the part of the Investor contained in this Agreement, which breach has not been cured within twenty (20) Business Days after delivery of written notice to the Investor of such breach. 

If this Agreement so terminates, it shall become null and void and have no further force or effect, except as otherwise provided in
Section 9.2. 

  
 14 

 9.2    Survival. If this Agreement is terminated pursuant to
Section 9.1, (a) this Agreement shall become void and of no further force and effect, except for the provisions of Sections 10.2 (Notices), 10.7 (Expenses), 10.8 (Governing Law),
10.9 (Dispute Resolution) and 10.12 (Publicity; Confidentiality), which shall survive the termination of this Agreement indefinitely or until the latest date permitted by law, (b) none of the parties hereto
shall have any liability in respect of a termination of this Agreement pursuant to Section 9.1(a) or Section 9.1(b) (other than the party whose breach of a representation, warranty,
covenant or agreement under this Agreement precipitated a termination pursuant to Section 9.1(b)), (c) nothing shall relieve any of the parties from liability for Losses resulting from the termination of this Agreement
pursuant to Section 9.1(c) or Section 9.1(d), and (d) none of the parties hereto shall have any liability for speculative, indirect, punitive, unforeseeable or consequential damages or
lost profits resulting from any legal action relating to the termination of this Agreement. 
 ARTICLE X. 

MISCELLANEOUS 

10.1    Survival of Representations and Warranties. The representations and warranties made by each party hereto
shall survive the Closing for a period of two (2) years (except for the Company’s representations and warranties set forth in Section 7 (Taxes) of Schedule 1, which shall survive the Closing for a period of
five (5) years) and shall terminate and be of no further force and effect thereafter, provide that if a claim is made by any party hereto to another party against whom such indemnity is sought with respect to any breach of a
representation or warranty giving rise to the right of indemnity as set forth in Article VIII before the expiration of the applicable survival period, such representation or warranty, as applicable, shall survive the time at which it would
otherwise terminate until such claim is solved or settled. 
 10.2    Notices. 

(a)    Any party hereto giving any notice or making any other communication pursuant to this Agreement shall give such
notice or make such other communication in writing and shall use one of the following methods of delivery: personal delivery, courier with all fees prepaid or facsimile. A notice or other communication is effective only if the party hereto giving
the notice or making the other communication has complied with the preceding sentence and if the addressee has received the notice or other communication; provided, that, a notice or other communication is deemed to have been received:

 (i)    if a notice or other communication is delivered in person, or sent by courier, upon receipt by the party
hereto to whom the notice or other communication is addressed as indicated by the date on a signed receipt for such notice or other communication signed for or on behalf of such party; or 

(ii)    if a notice or other communication is sent by facsimile, upon receipt by the party hereto giving or making the
notice or other communication of an acknowledgement or transmission report generated by the machine from which the facsimile was sent indicating that the facsimile was sent in its entirety to the addressee’s facsimile number. 

  
 15 

 (b)    Any notice or other communication to a party hereto pursuant to this
Agreement shall use the following address and facsimile number for such party (or such other address or facsimile number as such party may have notified to the other parties hereto pursuant to this Section 10.2): 

if to the Company: 
 iQIYI, Inc.

 9/F, iQIYI Innovation Building 

No.2, Haidian North 1st Street 

Haidian District, Beijing 100080, PRC 

Fax: 86-10-6267 7000 

Attn: Xiaodong Wang 
 if to the
Investor: 
 No.10 Shangdi 10th Street, Haidian District 

Beijing,100085, PRC 
 Fax:
86-10-5992-0000 
 Attn: Ying Wu 

(c)    A failure to deliver an informational copy of a notice or other communication to the applicable Person set forth
in Section 10.2(b) above does not affect the effectiveness of a notice or other communication that is otherwise given in accordance with this Section. 

(d)    In the event that an addressee of a notice or communication rejects or otherwise refuses to accept a notice or
other communication delivered or sent in accordance with this Section 10.2, or if the notice or other communication cannot be delivered because of a change in address for which no notice was given, then such notice or other
communication is deemed to have been received upon such rejection, refusal or inability to deliver. 
 (e)    Any party
may by notice given in accordance with this Section 10.2 designate another address or Person for receipt of notices hereunder. 

10.3    Successors and Assigns; Third Party Beneficiaries. This Agreement shall inure to the benefit of and be
binding upon the successors and permitted assigns of the parties hereto. Neither the Company on the one hand, nor the Investor on the other hand, shall assign any of its rights or delegate or transfer any of its obligations under this Agreement
without the written consent of the other side. Except as otherwise provided herein, no Person other than the parties hereto and their successors and permitted assigns is intended to be a beneficiary of this Agreement. 

10.4    Amendment and Waiver. 

(a)    No failure or delay on any party hereto in exercising any right, power or remedy hereunder shall operate as a
waiver thereof, nor shall any single or partial exercise of any such right, power or remedy preclude any other or further exercise thereof or the exercise of any other right, power or remedy. The remedies provided for herein are cumulative and are
not exclusive of any remedies that may be available to the party hereto at law, in equity or otherwise. 

  
 16 

 (b)    Except as otherwise expressly specified in this Agreement, any
amendment, supplement or modification of or to any provision of this Agreement, any waiver of any provision of this Agreement, and any consent to any departure by the parties hereto from the terms of any provision of this Agreement, shall be
effective and binding on the parties hereto (i) only if it is made or given in writing and signed by all of the parties hereto and (ii) only in the specific instance and for the specific purpose for which made or given. 

10.5    Counterparts. This Agreement may be executed in any number of counterparts and by the parties hereto in
separate counterparts, each of which when so executed shall be deemed to be an original and all of which taken together shall constitute one and the same agreement. Delivery of an executed counterpart of a signature page of this Agreement by
facsimile or other electronic means shall be as effective as delivery of a manually executed counterpart of a signature page of this Agreement. 

10.6    Specific Performance. The parties hereto intend that each of the parties have the right to seek damages or
specific performance in the event that any other party hereto fails to perform such party’s obligations hereunder. Therefore, if any party shall institute any action or proceeding to enforce the provisions hereof, any party against whom such
action or proceeding is brought hereby waives any claim or defense therein that the plaintiff party has an adequate remedy at law. 

10.7    Expenses. All costs and expenses (including taxes, if any) incurred in connection with this Agreement, the
other Transaction Documents and any transaction contemplated hereby and thereby shall be paid by the party incurring such cost or expense (including taxes, if any); provided that the legal fees and appraisal fees incurred in connection with the
Transaction Documents and the transactions contemplated thereunder shall be borne equally by the Investor and the Company. 

10.8    Governing Law. The laws of the State of New York (without giving effect to its conflicts of law principles)
govern this Agreement and all matters arising out of or relating to this Agreement and any of the transactions contemplated hereby, including (a) its negotiation, execution, validity, interpretation, construction, performance and enforcement
and (b) the rights and duties of the parties in whole or in part. 
 10.9    Dispute Resolution. 

(a)    Any dispute, controversy or claim arising out of or relating to this Agreement, or the interpretation, breach,
termination or validity hereof, shall be resolved through consultation. Such consultation shall begin immediately after one party hereto has delivered to the other parties hereto a written request for such consultation. If within thirty
(30) days following the date on which such notice is given the dispute cannot be resolved, the dispute shall be submitted to arbitration upon the request of any party with notice to the other parties. 

(b)    The arbitration shall be conducted in Hong Kong under the auspices of the Hong Kong International Arbitration
Centre (the “Centre”). There shall be three (3) arbitrators. Each opposing party to a dispute shall be entitled to appoint one arbitrator (where there are more than one party to one side of the dispute, the parties whose
interests are aligned shall jointly appoint one arbitrator), and the third arbitrator shall be jointly appointed by the disputing parties or, failing such agreement by thirty (30) days after the appointment by each party of its arbitrator, the
appointment of the third arbitrator shall be made by the Secretary General of the Centre. 

  
 17 

 (c)    The arbitration proceedings shall be conducted in English. The
arbitration tribunal shall apply the Arbitration Rules of the United Nations Commission on International Trade Law, as in effect at the time of the arbitration. However, if such rules are in conflict with the provisions of this
Section 10.9, including the provisions concerning the appointment of arbitrators, the provisions of this Section 10.9 shall prevail. 

(d)    The arbitrators shall decide any dispute submitted by the parties to the arbitration strictly in accordance with
the substantive law of the State of New York and shall not apply any other substantive law. 
 (e)    Each party to an
arbitration hereunder shall cooperate with the other in making full disclosure of and providing complete access to all information and documents requested by the other in connection with such arbitration proceedings, subject only to any
confidentiality obligations binding on such party. 
 (f)    The award of the arbitration tribunal shall be final and
binding upon the disputing parties, and the prevailing party may apply to a court of competent jurisdiction for enforcement of such award. In the event of any failure of a party to this Agreement to comply with the award of the arbitration tribunal,
the non-complying party shall be liable to the other parties for all reasonable costs and expenses of such enforcement. 

(g)    Either party shall be entitled to seek preliminary injunctive relief, if possible, from any court of competent
jurisdiction pending the constitution of the arbitral tribunal, but such relief shall only be sought on the ground that the award to which the party may be entitled would be ineffectual without interim relief. 

(h)    The costs of arbitration shall be borne by the losing party(ies), unless otherwise determined by the arbitration
tribunal. 
 10.10    Severability. If any one or more of the provisions contained herein, or the application
thereof in any circumstance, is held invalid, illegal or unenforceable in any respect for any reason, the validity, legality and enforceability of any such provision in every other respect and of the remaining provisions hereof shall not be in any
way impaired, unless the provisions held invalid, illegal or unenforceable shall substantially impair the benefits of the remaining provisions hereof. 

10.11    Entire Agreement. This Agreement, together with the exhibits and schedules hereto, and the other
Transaction Documents are intended by the parties as a final expression of their agreement and intended to be a complete and exclusive statement of the agreement and understanding of the parties hereto in respect of the subject matter contained
herein and therein. There are no restrictions, promises, representations, warranties or undertakings, other than those set forth or referred to herein or therein. This Agreement, together with the exhibits and schedules hereto, and the other
Transaction Documents supersede all prior agreements and understandings between the parties with respect to such subject matter. 

  
 18 

 10.12    Publicity; Confidentiality. None of the parties hereto shall
issue a press release or public announcement or otherwise make any disclosure concerning (i) the provisions of this Agreement, the other Transactions Documents or the transactions contemplated hereby or thereby, (ii) the negotiations
relating to this Agreement or the other Transaction Documents, or (iii) the information of the other parties received during the negotiations and execution of this Agreement and the other Transaction Documents without prior written approval by
the Company and the Investor; provided, however, that nothing in this Agreement shall restrict any party from disclosing information (a) that is already publicly available and not as a result of a breach of this
Section 10.12, (b) that may be required by applicable Requirements of Law, provided that such party will use reasonable efforts to (i) notify the other party in advance of such disclosure so as to permit
the other party to seek a protective order or otherwise contest such disclosure, and such party will use reasonable efforts to cooperate, at the expense of the other party, with the other party in pursuing any such protective order, and/or
(ii) to obtain confidential treatment of any information so disclosed, (c) to such party’s officers, directors, shareholders, investors, advisors, employees, members, partners, Controlling persons, auditors or counsel (as well as bona
fide prospective lenders, investors, partners and advisors as long as such parties are subject to appropriate nondisclosure obligations) as may be reasonably required, or (d) to Persons from whom releases, consents or approvals are required, or
to whom notice is required to be provided, pursuant to the transactions contemplated by the Transaction Documents or any Requirement of Law. 

10.13    Consultation With Counsel. Each party hereto warrants that each of them has been represented and advised
by legal counsel or has had full opportunity to be represented and advised by legal counsel with respect to this Agreement and all matters covered by it. Each of them represents and agrees that if it has elected not to be represented by legal
counsel in the negotiation, preparation or execution of this Agreement, such election was made freely and voluntarily with full awareness of the consequences of the decision and that it is fully aware of the content and legal effect of this
Agreement, and has executed or will execute this Agreement after independent investigation and without fraud, duress or undue influence. 

[Signature Pages Follow] 

  
 19 

 [SIGNATURE PAGE TO IQIYI, INC. SHARE PURCHASE AGREEMENT] 

IN WITNESS WHEREOF, the undersigned have executed, or have caused to be executed, this Share Purchase Agreement as of the date first written
above. 
  

			
	COMPANY:
	
	IQIYI, INC.
	[Company seal is affixed]

 
			
		
	By:	 	 /s/ Yu Gong

 
			
	Name: Yu Gong
	Title: Director

 [SIGNATURE PAGE TO IQIYI, INC. SHARE PURCHASE AGREEMENT] 

IN WITNESS WHEREOF, the undersigned have executed, or have caused to be executed, this Share Purchase Agreement as of the date first written
above. 
  

			
	INVESTOR:
	
	BAIDU HOLDINGS LIMITED

 
			
		
	By:	 	 /s/ Robin Yanhong Li

			
	 Name: Robin Yanhong Li
 Title:
Director

 Schedule 1 

Representations and Warranties of the Company 

Definitions 
 In this Schedule
1, in addition to the capitalized terms defined in Article I of this Agreement, the following terms have the meanings as follows: 

“Assets” means all assets, rights and privileges of any nature and all goodwill associated therewith, including all rights in
respect of Contractual Obligations, all Intellectual Property, Technology and Equipment. 
 “Charter” means memorandum of
association, articles of association, by-laws or other corporate constituting documents (including the business license for any entity organized under the laws of the PRC). 

“Contingent Obligation” means, with respect to any Person, any agreement by such Person with respect to any Indebtedness (the
“primary obligation”) of another Person (the “primary obligor”), whether or not contingent, (a) to purchase, repurchase or otherwise acquire such primary obligations, (b) to advance or provide funds
(i) for the payment or discharge of any such primary obligation, or (ii) to maintain working capital or equity capital of the primary obligor or otherwise to maintain the net worth or solvency or any balance sheet item, level of income or
financial condition of the primary obligor as required by or as a condition of any such primary obligation, (c) to purchase property, securities or services primarily for the purpose of assuring the owner of any such primary obligation of the
ability of the primary obligor to make payment of such primary obligation, or (d) otherwise to assure or hold harmless the owner of any such primary obligation against loss or failure or inability by the primary obligor to perform any primary
obligation. The amount of any Contingent Obligation shall be deemed to be an amount equal to the stated or determinable amount of the primary obligation in respect of which such Contingent Obligation is made or, if not stated or determinable,
the maximum reasonably anticipated liability in respect thereof. 
 “Copyrights” means copyrights, mask work rights,
database rights and design rights, whether or not registered, published or unpublished, and all registrations and applications for registration thereof, and all rights therein, whether provided by international treaties or conventions or otherwise.

 “Equipment” means all plant and machinery, tools and equipment, vehicles and office furniture, computer equipment and
accessories and other tangible Assets. 
 “Indebtedness” means, as to any Person, without duplication, (a) all
obligations of such Person for borrowed money (including, reimbursement and all other obligations with respect to surety bonds, letters of credit and bankers’ acceptances, whether or not matured), (b) all obligations of such Person to pay the
deferred purchase price of property or services, except trade accounts payable and accrued commercial or trade liabilities arising in the ordinary course of business, (c) all interest rate and currency swaps, caps, collars and similar
agreements or hedging devices under which payments are obligated to be made by such Person, whether periodically or upon the happening of a contingency, (d) all indebtedness created or arising under any conditional sale or other title retention
agreement with respect to property acquired by such Person (even though the rights and remedies of the seller or lender under such agreement in the event of default are limited to repossession or sale of such property), (e) all obligations of such
Person under leases which have been or should be, in accordance with the US GAAP, recorded as capital leases, (f) all indebtedness described in the foregoing clauses secured by any Lien (other than Liens in favor of lessors under leases
other than leases included in clause (e)) on any property or asset owned or held by that Person regardless of whether the indebtedness secured thereby shall have been assumed by that Person or is non-recourse
to the credit of that Person, and (g) any Contingent Obligation of such Person. 

  
 SCHEDULE 1-1 

 “Intellectual Property” means rights relating to all of the following, whether
protected, created or arising under the laws of PRC or any other foreign jurisdiction: (a) Patents, (b) Copyrights, (c) Trade Secrets, (d) Trademarks, (e) Internet Assets, and (f) all applications and registrations relating to
any of the rights set forth in the foregoing clauses (a) to (e). 
 “Internet Assets” means all rights arising from,
in, or in respect of any Internet domain names and other computer user identifiers and any rights in and to sites on the worldwide web, including rights in and to any text, graphics, audio and video files and html or other code incorporated in such
sites. 
 “knowledge”, with respect to the Company, means the Company’s actual knowledge that has been brought to the
attention of the Key Employees and/or director(s) of the Company. 
 “Land Use Rights” means with respect to the land on
which the facilities of any Group Company are located, the land use rights granted in relation thereto under the relevant land use right certificates and real estate certificates. 

“Lien” means any mortgage, deed of trust, pledge, hypothecation, assignment, encumbrance, lien (statutory or other),
preemptive right, right of first refusal, or preference, priority, right or other security interest or preferential arrangement of any kind or nature whatsoever. 

“Litigation” has the meaning set forth in Section 9(a) of this Schedule 1. 

“Material Contracts” has the meaning set forth in Section 5(a) of this Schedule 1. 

“Patents” means any patents and patent applications issued by any Governmental Authority or made in any jurisdiction,
including any statutory invention registrations, divisions, continuations, continuations-in-part, substitutions thereof, whether or not patents are issued on such
applications and whether or not such applications are modified, withdrawn or resubmitted, and any extensions, reissues, restorations and reexaminations of the foregoing. 

“Plan” means any employee benefit plan, arrangement, policy, program, agreement or commitment, including any employment,
consulting or deferred compensation agreement, executive compensation, bonus, incentive, pension, profit-sharing, savings, retirement, stock option, stock purchase or severance pay plan, any life, health,
disability or accident insurance plan, whether oral or written, as to which any Group Company has or in the future could have any, direct or indirect, actual or contingent liability. 

  
 SCHEDULE 1-2 

 “Related Party”, with respect to the Group Companies, means (i) any
shareholder of the Company or any Subsidiary, (ii) any director of the Company or any Subsidiary, (iii) any Key Employee, (iv) any Relative of a director of the Company or any Subsidiary, and (v) any Person in which any
shareholder or director of the Company or any Subsidiary or any Key Employee, has a majority equity interest. 
 “Relative”
of a natural person means her/his spouse, parents, children, grandparents, grandchildren and siblings. 
 “Software” means
any computer software programs, source code, object code, data and documentation, including any computer software programs that incorporate and run any Group Company’s pricing models, formulae and algorithms. 

“Technology” means, collectively, all designs, formulas, algorithms, procedures, techniques, ideas, know-how, Software, programs, models, routines, databases, tools, inventions, creations, improvements, works of authorship, recordings, graphs, drawings, reports, analyses, and other writings, and any other
embodiment of the above, in any form, whether or not specifically listed herein. 
 “Trade Secrets” means any trade
secrets, research records, processes, procedures, manufacturing formulae, technical know-how, proprietary technology, blue prints, designs, plans, inventions (whether patentable and whether reduced to
practice), invention disclosures and improvements thereto, in each case, the value of which is contingent upon the maintenance of confidentiality thereof. 

“Trademarks” means any trademarks, service marks, trade names, service names, trade dress, logos, and other product or
service identifiers or identifiers of source, whether registered or unregistered, including all goodwill associated therewith and all common law rights, registrations and applications for registration thereof in any jurisdiction, all rights therein
provided by international treaties or conventions, and all reissues, extensions and renewals of any of the foregoing. 
 The Warranties 

 

	1.	CORPORATE MATTERS 

  

	 	(a)	Organization, Good Standing and Qualification. Each of the Group Companies has been duly incorporated and organized under the laws of the jurisdiction of its incorporation, and is validly existing and in
compliance with all registration and approval requirements relating to its establishment as a company under the laws of the jurisdiction of its incorporation. Each of the Group Companies has the corporate power and authority to own and operate its
Assets and properties and to carry on its business as currently conducted. Each of the Group Companies is qualified to do business and is in good standing (or equivalent status in the relevant jurisdiction) in each jurisdiction, except to the extent
that the failure to be so qualified or be in good standing would not have, a Material Adverse Effect. Each PRC Entity has a valid business license issued by the State Administration for Industry and Commerce or its local branch, and has, since its
establishment, carried on its business materially in compliance with the business scope set forth in its business license. 

  
 SCHEDULE 1-3 

	 	(b)	Charter Documents. All legal and procedural requirements and other formalities concerning such Charter and the arrangements set forth therein have been duly and properly complied with in all material respects.

  

	 	(c)	Capitalization. 

  

	 	(i)	Ordinary Shares. As of the date hereof, the Company has authorized 10,000,000,000 Ordinary Shares, of which 350,048,488 are currently issued and outstanding. As of the date hereof, the Company has reserved
582,949,463 Ordinary Shares for issuance to officers, directors, employees and other service providers of the Company pursuant to (i) the employment agreement with the chief executive officer of the Company, and (ii) equity incentive plans
duly adopted by the Board of Directors and approved by the Company’s shareholders (as amended from time to time, collectively the “Share Option Reserve”). 

 

	 	(ii)	Preferred Shares. As of the date hereof, the Company has authorized 2,714,387,481 Preferred Shares: (i) 200,000,000 of which are designated as Series A Preferred Shares, all of which are issued and outstanding;
(ii) 6,064,174 of which are designated as Series A-1 Junior Preferred Shares, all of which are issued and outstanding; (iii) 123,103,264 of which are designated as Series B Preferred Shares, all of which are
issued and outstanding; (iv) 302,891,196 of which are designated as Series C Preferred Shares, all of which are issued and outstanding; (v) 848,682,647 of which are designated as Series D Preferred Shares, all of which are issued and outstanding,
(vi) 686,646,383 of which are designated as Series E Preferred Shares, all of which are issued and outstanding, (vii) 546,999,817 of which are designated as Series F Preferred Shares, all of which are issued and outstanding, (viii) 215,484,776 of
which are designated as Series G1 Preferred Shares, all of which are issued and outstanding, and (ix) 798,951,243 of which are designated as Series G2 Preferred Shares, all of which are issued and outstanding. 

 

	 	(iii)	IQIYI Film. The authorized share capital of IQIYI Film on the date hereof is US$50,000 divided into 50,000 shares with a par value of US$1.00 each, one (1) share of which is issued and outstanding and held
by the Company. 

  

	 	(iv)	IQIYI Media. The authorized share capital of IQIYI Media on the date hereof is US$50,000 divided into 50,000 shares with a par value of US$1.00 each, one (1) share of which is issued and outstanding and held
by the Company. 

  

	 	(v)	HK Subsidiary 1. The authorized share capital of the HK Subsidiary 1 on the date hereof is HK$10,000 divided into 10,000 shares with a par value of HK$1.00 each, one (1) share of which is issued and
outstanding and held by the Company. 

  

	 	(vi)	HK Subsidiary 2. The capital of the HK Subsidiary 2 on the date hereof is US$50,000 divided into 50,000 shares with a par value of US$1.00 each, one (1) share of which is issued and outstanding and held by
IQIYI Film. 

  
 SCHEDULE 1-4 

	 	(vii)	Except for (i) the Transaction Documents, (ii) the Share Option Reserve, and (iii) the option to purchase the equity interest of the Domestic Enterprises as set forth in the Control Documents, there are
no options, warrants, conversion privileges, subscription or purchase rights or other rights presently outstanding to purchase or otherwise acquire (i) any Equity Securities of the Group Companies or (ii) any other securities of the Group
Companies and there are no commitments, contracts, agreements, arrangements or understandings by the Group Companies to issue any shares, capital stock or any Equity Securities or other securities of the Group Companies, as of the date hereof. As of
the date hereof, all of the issued Equity Securities of the Group Companies are validly issued, fully paid and non-assessable, and were issued in compliance with the registration and qualification requirements
of all applicable securities laws. The registered capital of each of the PRC Entities were timely contributed and such registered capital is non-assessable. All of the issued Equity Securities of the Group
Companies are free and clear of any Lien (except as set forth in the Control Documents, the Shareholders Agreement and Requirements of Law). 

  

	2.	AUTHORIZATION AND VALIDITY OF TRANSACTIONS 

  

	 	(a)	Authorization. The Company has the power and authority to execute and deliver the Transaction Documents and the other agreements to which it is a party and the execution of which is contemplated hereunder as well
as to perform its respective obligations thereunder. All corporate actions on the part of the Company necessary for the authorization, execution and delivery of, and the performance of all of its respective obligations under, the Transaction
Documents have been taken or will be taken prior to the Closing Date. 

  

	 	(b)	Enforceability. This Agreement and each other Transaction Document will be, when executed, a valid and binding obligation of and enforceable against the Company, except where such enforceability may be limited by
(i) applicable bankruptcy, insolvency, reorganization, moratorium or similar laws affecting creditors’ rights generally and (ii) laws relating to the availability of specific performance or injunctive relief. 

 

	 	(c)	Consents and Approvals. All consents, licenses, permits, approvals, orders or authorizations of, or registrations, qualifications, designations, declarations or filing with, any Governmental Authority or any
other third party (“Consents”) which are required to be made or obtained by the Company in connection with the consummation of the transactions contemplated under this Agreement have been or will be obtained or made prior to and are
effective as of the Closing, except the updating of the register of members of the Company to reflect the Investor as the holder of the Target Shares, which update shall be made on the Closing Date. 

 

	 	(d)	No Breach. The execution and delivery by the Company of each Transaction Document and the performance by the Company of its obligations under such documents do not: 

 

	 	(i)	breach or constitute a default under (with or without notice, lapse of time or both) the Company’s Charter; 

  

	 	(ii)	result in a material breach of, or constitute a material default under (with or without notice, lapse of time or both), or give rise to a right of termination or cancellation with respect to any material Contractual
Obligation to which the Company is a party or by which the Company or its material property or Assets is bound or result in the acceleration of any material obligation under any Contractual Obligation; 

  
 SCHEDULE 1-5 

	 	(iii)	result in a material violation or breach of or default under (with or without notice, lapse of time or both) any Requirements of Law or of any order, writ, injunction, judgment or decree of any Governmental Authority by
which such Person or its property of Assets is bound. 

  

	 	(e)	No Brokerage Fees. No Person is entitled to receive from the Company or any of its Affiliates any finder’s fee, brokerage or commission in connection with this Agreement and each other Transaction Document
or the transactions contemplated hereby or thereby. 

  

	3.	LEGAL COMPLIANCE 

  

	 	(a)	Compliance with Laws. 

  

	 	(i)	Each of the Group Companies is, and has been (including without limitation, with respect to the carrying on of its business or the ownership of its properties), in compliance in all material respects with all applicable
Requirements of Law. None of the Group Companies nor, to the knowledge of the Company, any of its directors, officers or senior management staff, has committed any criminal offence that could result in arrest or that carries a penalty that could
include imprisonment, or any tort or any breach of any Requirements of Law, in either case relating to the carrying on of the business of any Group Companies. None of the equity holders of any of the Group Companies is or has at any time committed
any criminal offence or been in violation of any applicable Requirements of Law relating to the carrying on of the business of any Group Company. 

  

	 	(ii)	There are no Contractual Obligations or concerted practices to which any of the Group Companies is a party or by which any of the Group Companies is bound which are illegal or which contravene any applicable
Requirements of Law in any material respects. 

  

	 	(iii)	Assuming the accuracy of the representations and warranties of the Investor set forth in Article IV, the offer, sale and issuance of the Target Shares in conformity with the terms of this Agreement are exempt
from the registration and prospectus delivery requirements of the United States Securities Act of 1933, as amended, and each other analogous provision of any other applicable body of securities law. 

 

	 	(b)	Permits. Each of the Group Companies has all material permits, approvals, authorizations, franchises and licenses necessary for the conduct of its business as currently conducted. None of the Group Companies is
in breach of or default under any such permit, approval, authorization, franchise or license. All such permits approvals, authorizations, franchises and licenses will remain in full force and effect notwithstanding any transaction contemplated in
connection with any Transaction Document. None of the Group Companies is in receipt of any letter or notice from any relevant Governmental Authority notifying revocation of any such permits or licenses issued to it for noncompliance or the need for
compliance or remedial actions in respect of the activities carried out directly or indirectly by it. Each of the PRC Entities has been conducting their respective business activities within their respective permitted scopes of business or are
otherwise operating their respective businesses in material compliance with all Requirements of Law and with all requisite licenses, permits and approvals granted by competent PRC Governmental Authorities. In respect of approvals, licenses or
permits requisite for the conduct of any part of the business of any of the Group Companies which are subject to periodic renewal, none of the Group Companies has any reason to believe that such requisite renewals will not be timely granted by the
relevant Governmental Authorities. 

  
 SCHEDULE 1-6 

	 	(c)	Governmental Authority. (i) There is no Governmental Authority or other Person that has: 

  

	 	(x)	instituted or, to the knowledge of the Company, threatened any action or investigation to restrain, prohibit or otherwise challenge the acquisition of the Target Shares by the Investor or any of the transactions
contemplated in connection with the Transaction Documents; or 

  

	 	(y)	to the knowledge of the Company, proposed or adopted any Requirements of Law which would prohibit, materially restrict the operations of any of the Group Companies as currently conducted or currently proposed to be
conducted. 

  

	 	(ii)	None of the information requested by any Governmental Authority in relation to the transactions contemplated by this Agreement is, in the reasonable opinion of the Company, unusual or otherwise outside the ordinary
course. 

  

	 	(d)	Compliance with Other Instruments. None of the Group Companies is in, nor shall the conduct of its business as currently conducted has resulted in, a violation, breach or default of any term of the Charter of
such Group Company (as the case may be), or in any material respect of any term or provision of any mortgage, indenture, contract, agreement or instrument to which such Group Company is a party or by which it or its property may be bound, or in any
material respect of any provision of any judgment, decree, order, statute, rule or regulation applicable to or binding upon any of the Group Companies. None of the activities, agreements, commitments or rights of any of the Group Companies is ultra
vires or unauthorized. 

  

	4.	ASSETS 

  

	 	(a)	Title to Assets. The Group Companies have good title to (free and clear of any Lien, except for Permitted Liens) properties and assets (whether real, personal, tangible or intangible) necessary for the conduct of
the business of the Group Companies as presently conducted in all material respects. 

  
 SCHEDULE 1-7 

	7.	TAXES 

  

	 	(a)	There are no material Taxes due and payable by any of the Group Companies which have not been timely paid or withheld. There are no accrued and unpaid material Taxes of any of the Group Companies which are due, whether
or not disputed. 

  

	 	(b)	Each of the Group Companies has timely filed or caused to be filed all returns for Taxes that it is required to file (including all applicable extensions), and all such Tax returns are accurate and complete in all
material aspects. 

  

	 	(c)	With respect to all such Tax returns of any of the Group Companies, (i) there is no unassessed Tax deficiency proposed or, to the knowledge of the Company, threatened against any of the Group Companies and
(ii) no audit is in progress with respect to any return for Taxes, no extension of time is in force with respect to any date on which any return for Taxes was or is to be filed and no waiver or agreement is in force for the extension of time
for the assessment or payment of any Tax. 

  

	 	(d)	With respect to each Group Company, there is no pending investigation conducted by a Tax Governmental Authority having jurisdiction over such Group Company regarding its payment or withholding of Taxes.

  

	 	(e)	There are no Liens (except Permitted Liens) for Taxes on the Assets of any of the Group Companies. 

  

	9.	CLAIMS AND PROCEEDINGS 

  

	 	(a)	No Litigation. None of the officer or director of any of the Group Companies (in his or her capacity as an officer or director) is engaged in, has pending or has been notified that it is the subject of any
material action, suit, preceding, complaint, investigation, inquiry, claim, litigation, arbitration or administrative or criminal proceedings (collectively, “Litigation”), whether as plaintiff, defendant or otherwise. To the
knowledge of the Company, there are no facts or circumstances likely to give rise to any material Litigation against any of the Group Companies or any officer or director thereof (in his or her capacity as an officer or director). 

 

	 	(b)	No Threatened Proceedings. To the knowledge of the Company, there is no threatened Litigation against any of the officer or director thereof (in his or her capacity as an officer or director). 

 

	10.	EMPLOYMENT AND LABOR RELATIONS 

  

	 	(a)	Compliance with Law. Each of the Group Companies has complied in all material respects with all applicable employment and labor laws, including laws and regulations pertaining to welfare funds, social benefits,
medical benefits, insurance, retirement benefits, and pensions. 

  

	 	(b)	Employee Benefit Plans. Each of the Group Companies has made all social security contributions (or similar contributions) in respect of or on behalf of all its employees in accordance with Requirements of Law in
all material respects. Other than such social security contributions, none of the Group Companies maintains, or contributes to, or has any liability under, any Plan. 

 

	 	(c)	Key Employees. Each Key Employee has entered into an employment agreement and other ancillary agreement(s) on confidentiality and proprietary information, intellectual property right of the Group Companies as
well as such Key Employees’ obligations of non-competition and non-solicitation. 

  
 SCHEDULE 1-8 

	 	(d)	Labor Relations. (i) The Group Companies’ labor practice are in compliance with the applicable Requirements of Law in all material aspects; (ii) there is (A) no grievance or arbitration
proceeding arising out of or under collective bargaining agreements pending or, to the knowledge of the Company, threatened against any of the Group Companies, and (B) no strike, slowdown or stoppage pending or, to the knowledge of the Company,
threatened against any of the Group Companies. To the knowledge of the Company, none of the Key Employees intends to terminate his/her employment with the Group Companies, as applicable. None of the Group Companies has discussed or taken any steps
to terminate the employment of any Key Employee. To the knowledge of the Company, each Key Employee spends all, or substantially all, of his/her business time on the business of the Group Companies. 

 

	13.	DISCLOSURE 

  

	 	(a)	No Misrepresentation. No disclosure made against a representation or warranty by the Company in this Agreement (including exhibits and/or schedules thereto) contains any untrue statement of a material fact or
omits to state a material fact necessary to make the statements made herein, in light of the circumstances under which they were made, not misleading. 

  

	 	(b)	Full Disclosure. The Company has fully provided the Investor with all material information that the Investor has reasonably requested for deciding whether to purchase the Target Shares. 

  
 SCHEDULE 1-9 

 Schedule 2 

Representations and Warranties of the Investor 

In this Schedule 2, capitalized terms not otherwise defined have the meanings specified in Schedule 1 to this Agreement, and if
not defined therein, have the meanings set forth in Article I of this Agreement. 
 1.    The Investor is a
limited liability company duly organized and validly existing in good standing under the laws of the jurisdiction of its formation. 

2.    The Investor has the full power and authority to enter into, execute and deliver this Agreement and the other
Transaction Documents to which it is a party and to perform its obligations contemplated hereby or thereby. The execution and delivery by the Investor of this Agreement and the other Transaction Documents to which it is a party and the performance
by the Investor of its obligations contemplated hereby or thereby have been duly authorized by all necessary corporate actions of the Investor. This Agreement is and each of the other Transaction Documents to which it is a party, when executed by
the Investor, will be a legal, valid and binding obligation of the Investor, enforceable against the Investor in accordance with its terms, except as such enforceability may be limited by applicable bankruptcy, insolvency, reorganization, moratorium
or similar laws affecting creditors’ rights generally. 
 3.    The execution and delivery by the Investor of each
Transaction Document and the performance by the Investor of its obligations thereunder do not: 
 (a)    breach or
constitute a default under (with or without notice, lapse of time or both) the Investor’s Charter; 
 (b)    result
in a material breach of, or constitute a material default under (with or without notice, lapse of time or both), or give rise to a right of termination or cancellation with respect to any material Contractual Obligation to which the Investor is a
party or by which the Company or its material property or Assets is bound or result in the acceleration of any material obligation under any Contractual Obligation; 

(c)     result in a material violation or breach of or default under (with or without notice, lapse of time or both) any
Requirements of Law or of any order, writ, injunction, judgment or decree of any Governmental Authority by which such Person or its property of Assets is bound; 

(d)    infringe upon or otherwise violate the rights of any third Person. 

3.    The Investor has had an opportunity to discuss the Group Companies’ business, management, financial affairs and
the terms and conditions of the offering of the Target Shares with the management of the Group Companies and has had an opportunity to review the Group Companies’ facilities. The foregoing, however, does not limit or modify the representations
and warranties of the Company in Article III of this Agreement or the right of the Investor to rely thereon. 

4.    The Investor is either (i) an “accredited investor” within the meaning of Securities and Exchange
Commission Rule 501 of Regulation D, as presently in effect, under the Securities Act, or (ii) not a “U.S. person” as defined in Rule 902 of Regulation S of the Securities Act. The Investor has sufficient knowledge and experience in
financial and business matters so as to be capable of evaluating the merits and risks of its investment in the Target Shares and is capable of bearing the economic risks of such investment. 

  
 SCHEDULE 2-1 

 5.    The Target Shares to be acquired by the Investor pursuant to this
Agreement are being or will be acquired for its own account and with no intention of distributing or reselling the Target Shares or any part thereof. If the Investor should in the future decide to dispose of any of such Target Shares, the Investor
understands and agrees that it may do so only in compliance with the applicable securities laws, as then in effect. The Investor holds its interest in the Target Shares for itself beneficially and does not have any contract, undertaking, agreement,
or arrangement with any Person to sell or transfer to any third party its interest (including beneficiary interest) in the Target Shares and is not acting as nominee or trustee or otherwise on behalf of any Person. The Investor agrees to the
imprinting, so long as required by law and to the extent applicable, of a legend on certificates representing all of its Target Shares and Ordinary Shares issuable upon conversion of the Target Shares to the following effect: 

THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED OR IN ANY
JURISDICTION, AND HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT WITH A VIEW TO, OR IN CONNECTION WITH, THE SALE OR DISTRIBUTION THEREOF. NO SUCH SALE OR DISTRIBUTION MAY BE EFFECTED WITHOUT AN EFFECTIVE REGISTRATION STATEMENT RELATED THERETO OR AN
OPINION OF COUNSEL IN A FORM REASONABLY SATISFACTORY TO THE COMPANY THAT SUCH REGISTRATION IS NOT REQUIRED UNDER SAID ACT OR OTHERWISE IN COMPLIANCE THEREWITH. THE SALE, ASSIGNMENT, HYPOTHECATION, PLEDGE, ENCUMBRANCE OR OTHER DISPOSITION (EACH A
“TRANSFER”) AND VOTING OF ANY OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE RESTRICTED BY THE TERMS OF A SHAREHOLDERS AGREEMENT AMONG THE COMPANY AND THE SHAREHOLDERS NAMED THEREIN, A COPY OF WHICH MAY BE INSPECTED AT THE
COMPANY’S PRINCIPAL OFFICE. THE COMPANY WILL NOT REGISTER THE TRANSFER OF SUCH SECURITIES ON THE BOOKS OF THE COMPANY UNLESS AND UNTIL THE TRANSFER HAS BEEN MADE IN COMPLIANCE WITH THE TERMS OF THE SHAREHOLDERS AGREEMENT. 

6.    The Investor understands that no public market now exists for the Target Shares, and that the Company has not made
any assurances that a public market will ever exist for the Target Shares. 
 7.    The Investor acknowledges that it is
not relying upon any Person other than the Company, its officers and directors, in making its investment or decision to invest in the Target Shares. 

  
 SCHEDULE 2-2 

 Schedule 3

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