Document:

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                                                                   Exhibit 10.12

                                    L E A S E

      THIS INDENTURE OF LEASE WITNESSETH, That

      l. GRANT. THE CITY OF LA JUNTA, COLORADO, a municipal corporation,
hereinafter called "CITY", does hereby demise and lease unto COFFEE HOLDING CO.,
INC. a Nevada Corporation, hereinafter called "COMPANY", the premises located at
27700 Frontage Road, in the City of La Junta, State of Colorado, as shown on the
plat, Exhibit "A" attached herein, under the following conditions:

      2. TERM: Beginning on the 1st day of February, 2004, and ending on the
31st day of January, 2024, unless the term hereof shall be sooner terminated as
hereafter provided.

      3. DEMISE.

      A.    For and in consideration of the rent, covenants and agreements
            hereinafter provided and contained, the CITY hereby leases unto the
            COMPANY that real estate together with improvements thereon, more
            particularly described on Exhibit "A", attached and incorporated
            herein by reference.

      4. INSTALLATION OF TRADE FIXTURES. In order to facilitate the occupancy
and commercial use of the building by the COMPANY, the COMPANY shall have the
right to install its trade fixtures during the course of the construction of the
building, so long as such installation does not unreasonably interfere with the
progress of the construction work. During the course of the installation of such
trade fixtures, the COMPANY shall be liable for all loss, damage or other
liability arising from the installation of such trade fixtures.

      5. RENT.

      A.    The monthly base rent is determined to be $8,341.12 per month,
            payable in advance on the first day of each month during the term of
            the lease beginning February 1, 2004.

      B.    Monthly Rental. In consideration of said demise, the COMPANY agrees
            to pay to the CITY as rent for said premise for the full term
            aforesaid the sum calculated per Section (A) beginning on February
            1, 2004 and a similar amount per month (except as provided in
            Section (C) below), which said sums shall be due and payable in

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            advance on the 1st day of the month and on each and every calendar
            month thereafter during said term at the office of CITY. Any payment
            that is made after the 10th day of any month in which said payment
            is due will bear interest at l2% per annum from its due date.

      C.    Rent Abatement. As an inducement to execute this Lease, for the time
            period of February 1, 2004 through December 31, 2004 inclusive, the
            CITY shall forgive the corresponding rent payment for those
            respective months.

      5. PERSONAL PROPERTY TAXES. COMPANY agrees to pay all taxes levied upon
personal property including trade fixtures and supplies kept upon the Leased
Premises and if such taxes on COMPANY'S personal property, fixtures or property
placed in the Leased Premises of COMPANY are levied against CITY or CITY'S
property and if CITY pays the same (which CITY shall have the right to do
regardless of the validity of such levy), COMPANY, upon demand, shall pay to
CITY the taxes so levied against CITY. CITY shall have the right to file a
memorandum of this Lease with the Colorado State Department of Revenue to obtain
the benefits of C.R.S. l973, 39-26-ll7 (l)(b) or any like Statute. COMPANY shall
provide CITY with a Colorado Department of Revenue Sales Tax number within
thirty days after execution of this Lease.

      6. REAL PROPERTY TAXES. The COMPANY shall pay all real property taxes
incurred after February 1, 2004, on the Leased Premises and the COMPANY hold the
CITY harmless therefrom. The CITY shall pay all unpaid real property taxes for
2003. The CITY shall pay a pro-rated 1/12 of the 2004 real property taxes
representing the month of January 2004.

      7. CONDITION PRECEDENT.

      A.    COMPANY'S Duties. That the CITY'S obligation to perform any covenant
            of this agreement is expressly predicated upon the following:

            1.    Evidence (satisfactory to the CITY) that all financing
                  releases CHAFA financing, Otero Partner's, Inc. (Otero County
                  Revolving Loan Fund), BFI and La Junta Capital, Inc. have been
                  obtained by the date of execution thereof; and

            2.    Except as may otherwise be provided herein, in the event that
                  any of the said CONDITION PRECEDENT are not fulfilled, each of
                  the parties (upon written notice to the other party) shall be
                  released from the terms and provisions of this contract,
                  without further recourse to either of the parties, except as
                  may otherwise be provided herein.

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      8. PURCHASE OF ELECTRICITY.

      1.    During the term of the lease, the COMPANY agrees that it shall
            purchase all electrical services from the City of La Junta. The
            rates shall be at a reasonable commercial rate, customarily charged
            to other users within the City of La Junta, and shall be at terms of
            payment as set forth in the published policies of the Board of
            Utility Commissioners of the City of La Junta.

      2.    The parties acknowledge and agree that the terms and provisions of
            this subparagraph are a specific inducement to the CITY'S covenants
            and agreements of other portions of this lease, and the COMPANY'S
            obligation to purchase electricity under the terms as set forth
            herein are as a fundamental part of the consideration realized by
            the CITY.

      3.    COMPANY acknowledges that CITY has policies concerning the tendering
            of advance deposits for utility services provided by the CITY. To
            the extent that those deposits will be required prior to a "turn on"
            of utility services to the COMPANY by the CITY provider, the COMPANY
            shall make provisions of payment of deposits, as required by the
            published policies of the Utility Board of Commissioners of the City
            of La Junta.

      9. CHARACTER OF OCCUPANCY. It is understood and agreed that the premises
herein demised are to be used for manufacturing, and/or for any other legal
purpose whatsoever, and except as otherwise provided herein, that the COMPANY
will (at its own expense) construct any necessary improvements and/or additional
alterations upon the existing building for such operations and that except as
otherwise provided herein, that the COMPANY will (at its own expense) maintain
and repair all of said improvements, to include any maintenance of the parking
lot or such other use of occupancy as may be agreed upon by the CITY and
COMPANY, in writing.

      10. QUIET POSSESSION. The Landlord shall warrant and defend the Tenant in
the quiet enjoyment and peaceful possession of the Leased Premises during the
term aforesaid and all terms, conditions and covenants to be observed and
performed by the parties hereto shall be applicable to and binding upon their
administrators, executors, successors or assigns.

      11. COMPANY COVENANTS. The COMPANY further covenants and agrees as
follows:

      A.    To pay the rental as provided for at the time and in the manner
            aforesaid.

      B.    To pay all water, electricity and other utility bills incurred by it
            in the use and occupancy of said premises at the time the same
            become due and payable.

      C.    COMPANY agrees that said premises will not be used for

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            any unlawful purpose to include any unreasonable environmental
            hazard for the term of this lease, and COMPANY will not allow or
            create on said premises any condition that will cause an unsanitary
            condition.

      D.    COMPANY agrees to keep the outside surrounding area premises free of
            all trash and debris, and all weeds shall be mowed on a regular
            basis, and the entire area shall provide an acceptable appearance.

      E.    The parties acknowledge and agree that there are certain restrictive
            covenants, agreements, and other matters related to the use of the
            parking lot, and the use of ingress and egress to the property. This
            contract is subject to all of those provisions and covenants, which
            appear of record on the records of Otero County, Colorado. Further,
            the parties acknowledge and agree that COMPANY has satisfied itself
            as to provisions of those covenants and the sufficiency of ingress
            and egress to this property. COMPANY agrees to be bound by those
            agreements and COMPANY shall assume all responsibilities of the CITY
            that may be associated therewith.

      F.    COMPANY agrees to maintain the entire subject premises (to include
            the heating, electricity and plumbing) as is set forth below, normal
            wear and tear excepted.

      G.    That the COMPANY will not use or permit the demised premises to be
            used for any purposes prohibited by the laws of the United States or
            the State of Colorado, or the ordinances of the City of La Junta or
            County of Otero.

      H.    That the COMPANY will not permit any nuisance in the demised
            premises.

      I.    That the COMPANY will not use or keep any substance of material in
            or about the demised premises which may vitiate the validity of the
            insurance on said building or increase the hazard of the risk.

      J.    COMPANY shall not discriminate on the basis of race, color,
            religion, sex or national origin. The CITY reserves the right to
            take such action as the United States Government may direct to
            enforce this covenant.

      K.    Signs, notices, advertisements, or other inscriptions shall be
            approved as to style and content by CITY prior to erection.

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      12. CITY COVENANTS. As a material inducement to the COMPANY to effectuate
the transactions herein contemplated, the CITY represents and warrants to and
covenants and agrees with the COMPANY that:

      A.    The CITY is a municipal corporation, duly organized, validly
            existing and in good standing under the laws of the State of
            Colorado.

      B.    The CITY is the sole owner of fee simple absolute title to the
            Property, and the Property is not subject to any liens, restrictions
            or encumbrances except as set forth on the records of Otero County.

      C.    The City has all requisite power and authority to execute and
            deliver this Agreement.

      D.    The officers of the CITY who will execute the same for and on behalf
            of the CITY have the power and authority to do so and to bind the
            CITY.

      E.    The execution, delivery and performance of this Agreement by the
            CITY will not violate any provision of law, any order of any court
            or any administrative body with jurisdiction over the CITY or the
            Property, binding on the CITY of the Property, any provision of any
            indenture, agreement, or other instrument to which it is a party or
            by which Property is affected, or be in conflict with, result in a
            breach of or constitute a default under any such indenture,
            agreement or other instrument or result in the creation or
            imposition of any lien, charge or encumbrance of any nature
            whatsoever upon the Property.

      F.    No written or oral notice has been received by the CITY or its
            agents or employees of the violation of any federal, state, local or
            other governmental building, zoning, health, safety, platting, land
            use, environmental, subdivision or other law, ordinance or
            regulations, or any applicable private restriction, and the intended
            use is not a pre-existing, non-conforming use.

      G.    All of the Property is presently zoned for its present and intended
            use and the CITY knows of no actions or proceedings pending or
            contemplated which would affect such zoning.

      H.    There exists no judgment, lien, suit, action or legal,
            administrative, arbitration or other proceeding pending, or, to the
            CITY'S knowledge, threatened against the CITY which could result in
            a judgment or lien against the Property or any portion thereof
            between the date hereof and the date of occupancy by the COMPANY.
            There is no litigation or proceeding

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            pending or known to the CITY to be threatened against the Property,
            or the operation of the property or any facts which, to the
            knowledge of the CITY, adversely affect or in the future may
            adversely affect the operation of the Property for the COMPANY'S
            intended use thereof. There are no applications, ordinances,
            petitions, resolutions or other matters pending before any
            governmental agency which would affect in any manner the COMPANY'S
            intended use of the Property or any portion thereof. To the best of
            the CITY'S knowledge, after due investigation, there are no
            environmental proceedings, applications, ordinances, petitions,
            court pleadings, resolutions, investigations by public or private
            agencies, or other matters pending which could prohibit, impede,
            delay or adversely affect the COMPANY'S intended use of the Property
            or any portion thereof. No condemnation proceedings are pending or,
            to the CITY'S knowledge, threatened against the Property, and to the
            CITY'S knowledge there are no applications, ordinances, petitions,
            resolutions or other matters pending before any governmental agency
            in regard to access routes, curb cuts, median strips or other
            contemplated actions of public agencies which might tend to diminish
            or curtail the full flow of traffic by the Property and access
            thereto.

      I.    The Property is not presently subject to obligations for any unpaid
            or deferred taxes, assessments, construction costs or utility
            charges, and all real property taxes are current and paid to date.

      J.    Except as to parking restrictions of record and except for the
            parking agreement (attached hereto as Exhibit "A"), there are no
            private restrictions of which the COMPANY has not been notified and
            which affect the uses which may be made of the Property.

      K.    An environmental impact study is attached hereto as Exhibit "B".
            Except as to matters contained therein, CITY has not placed or
            caused to be placed on, and has not knowledge of or reason to
            believe that there exists, any infectious, hazardous or toxic waste
            substance, however defined, anywhere in, on or near the Property.

      L.    Except for the Parking Agreement set forth in Exhibit "A", no
            portion of the Property is the subject of any leasehold interest nor
            are there any existing service contracts or agreements affecting the
            Property.

      M.    The CITY shall not do anything to adversely affect the structural
            integrity of the improvements and the CITY shall, at its own costs
            and expenses, keep all parts or

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            portions of the Property in working order and good repair until
            occupancy by the COMPANY.

      N.    To the best of the CITY'S knowledge, there are no soil or subsoil
            conditions at the Property which would restrict, impair or prohibit
            use of the Property or any portion thereof for COMPANY'S intended
            use thereof.

      O.    To the best of the CITY'S knowledge, no portion of the Land is
            within an identified flood plain or other designated flood hazard
            area as established pursuant to the Flood Disaster Protection Act,
            as amended, or regulations promulgated thereto by HUD, FDIC, the
            Federal Reserve Board or any other governmental or
            quasi-governmental agency or authority having jurisdiction over all
            or any portion of the Property.

      P.    The Property has direct legal access to, abuts, and is served by a
            drive way over private property, which drive way provides a valid
            means of ingress and egress to and from the Property, without
            additional cost or expense to the COMPANY.

      Q.    All utilities, including water, gas, telephone, electricity, sewer,
            and sanitary services are currently available to the Property at
            normal and customary rates, and are adequate to serve the Property
            for the COMPANY'S intended use thereof.

      R.    The buildings, structures and improvements included, and to be
            included within the Property are and shall be structurally sound, in
            good repair and in acceptable condition, and all mechanical,
            electrical, heating, air-conditioning, drainage, sewer, water and
            plumbing systems are in property working order.

      S.    To the best of the CITY'S knowledge, the Property is not on any
            state or federal "superfund" list or any similar list maintained by
            a government agency with respect to sites requiring cleanup due to
            contamination by Hazardous Substances.

      T.    To the best of the CITY'S knowledge, the Property has not been used
            to generate, manufacture, refine, transport, treat, store, handle,
            dispose, transfer, produce or process any regulatory quantities of
            Hazardous Substances. For purposes thereof, "Hazardous Substances"
            means any substance, waste, contaminant, pollutant or material that
            has been determined now or before closing by any local, state or
            federal government authority to be capable of posing a risk of
            injury or damage to health, safety property, or the

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            environment, and includes, without limitation, all substances,
            wastes, contaminants, pollutants and materials defined or designated
            as hazardous, extremely or imminently hazardous, dangerous or toxic
            pursuant to (i) any applicable statute, code, ordinance, rule,
            regulations, or policy of any local or state governmental authority
            within the State of Colorado; (ii) Section 307 and 3ll of the Clean
            Water Act, as amended, 33 U.S.C. Sections l3l7, l32l; (iii) Section
            l004 of the Resource Conservation and Recovery Act, as amended, 42
            U.S.C. Section 6903; (iv) Section l0l of the Comprehensive
            Environmental Response and Liability Act, as amended, 42 U.S.C.
            Section 960l (v) Section ll2 of the Clean Air Act, as amended, 42
            U.S.C. Section 74l2; (vi) Section 7 of the Toxic Substances Control
            Act, as amended, l5 U.S.C. Section 2606; (vii) Sections l03 and l04
            of the Hazardous Materials Transportation Act, as amended, 49 U.S.C.
            Sections l802, l803; or (viii) regulations promulgated pursuant to
            any of the foregoing, and includes all substances, wastes,
            contaminants, pollutants and materials defined, designated or
            identified as, or containing, polychlorinated biphenyls ("PCBs"),
            asbestos, or petroleum.

      13. CORPORATE GOOD STANDING. COMPANY shall ensure that the COMPANY shall
within thirty days after execution of this lease, and then thereafter at all
times during the term of this lease, be a corporation in good standing under the
laws of the State of Colorado, maintaining an appropriate registered agent and a
registered office, and otherwise complying with all laws of the State of
Colorado.

      14. ASSIGNMENT, SUBLETTING OR PLEDGE.

      A.    It is agreed that neither the Leased Premises nor any part thereof
            shall be sublet, nor shall this lease be assigned by COMPANY without
            the written consent of CITY having been first obtained, which shall
            not be unreasonably withheld or delayed by the CITY. No assignment
            for the benefit of creditors, or by operation of law, shall be
            effective to transfer any right to an assignee without the written
            consent of CITY first having been obtained.

      B.    It is agreed that if this lease be assigned, or if the Leased
            Premises or any part thereof be sublet or occupied by anyone other
            than COMPANY, CITY may collect rent from the assignee, undertenant
            or occupant, and apply the net amount collected to the rent herein
            reserved.

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      15. MAINTENANCE AND REPAIRS.

      A.    The CITY shall make such repairs as are necessitated by the CITY's
            negligence or by the CITY's breach of the Lease.

      B.    If the change in any laws during the term of the Lease requires
            structural repairs, replacements or improvements to the building,
            such repairs, replacements or improvements shall be made at the
            CITY's expense. Such additional costs shall be added to any sums
            allocated in paragraph 5(A) above and shall be amortized over the
            remaining useful life of the building; the computation of "remaining
            useful life" shall not be less than 20 years, and of which the
            additional rent shall be assessed from the date of completion of the
            structural repairs, replacements or improvements.

      C.    Except as herein provided, the CITY shall not be obligated to make
            repairs, replacements or improvements of any kind upon the Lease
            Premises, or repair any equipment, facilities or fixtures therein
            contained, including the parking lot, air conditioning equipment,
            heating equipment, or other equipment serving the Leased Premises.

      D.    The Lease Premises shall at all times be kept in good order,
            condition and repair by the COMPANY and in a clean, sanitary and
            safe condition and in accordance with all applicable laws,
            ordinances and regulations of any governmental authority having
            jurisdiction, normal wear and tear excepted.

      5.    The COMPANY shall maintain the parking lot in a condition equal to
            the lot as it exists upon execution of this Lease.

      6.    The COMPANY shall maintain the roof and accepts the roof in its
            current condition in exchange for a portion of the abatement of rent
            allocated in Paragraph 4(C) above.

      7.    During the last year of the term of the Lease, the COMPANY shall not
            be required to expend in excess of $100,000.00 on maintenance
            expense; but only if COMPANY demonstrates a continuing maintenance
            program throughout the entire term of the Lease.

      16. ACCEPTANCE OF PREMISES BY COMPANY. The taking possession of the Leased
Premises by the COMPANY shall be conclusive evidence as against the COMPANY that
the Leased Premises is acceptable to COMPANY.

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      17. PREMISES VACATED DURING TERM OF LEASE. Unless the COMPANY continues to
pay rent, if the COMPANY shall completely abandon or vacate the Leased Premises
before the end of the Term, the CITY may, at its option and with thirty (30)
days written notice to the COMPANY, enter Leased Premises, remove any signs of
the COMPANY therefrom, and re-let the same, or any part thereof, as CITY may see
fit, without thereby voiding or terminating the Lease, and, for the purpose of
such re-letting, the CITY is authorized to make any repairs, changes,
alterations or additions in or to said Leased Premises, as may be reasonably
required, necessary or desirable for the purpose of such re-letting and the
COMPANY shall be liable for the balance of the rent herein reserved until the
expiration of the Lease. The CITY shall take reasonable efforts to mitigate its
damages. Any subsequent damages or repairs resulting from the actions of the
subtenant, shall not be imputable to the COMPANY.

      18. HOLDING AFTER TERMINATION. It is agreed that if, after the expiration
of the Term, the COMPANY shall remain in possession of the Leased Premises,
without giving timely notice as required herein, then such holding over shall be
deemed and taken to be a holding upon a tenancy from month to month at a monthly
rental equivalent to the last monthly payment hereinbefore provided for, payable
in advance on the same day of each month as above provided with all other terms
and conditions of the Lease remaining the same.

      19. NO IMPLIED SURRENDER OR WAIVER. No act or thing done by the CITY or
its agents during any term hereby granted, shall be deemed an acceptance or a
surrender of the Leased Premises, and no agreement to accept a surrender of the
Leased Premises shall be valid, unless the same shall be made in writing and
signed by the CITY. The mention in this Agreement of any particular remedy shall
not preclude the CITY or the COMPANY from any other remedy the CITY or the
COMPANY might have, whether in law or in equity, nor shall the waiver of any
violations of any covenant or condition in this Agreement prevent a subsequent
act, which would have originally constituted a violation, from having all of the
force and effect of any original violation. The receipt by the CITY of rent with
knowledge of the breach of any covenant in the Lease shall not be deemed a
waiver of such breach. The failure of the CITY or the COMPANY to enforce any of
the conditions set forth herein shall not be deemed a waiver of such conditions.
The receipt by the CITY of rent from any assignee, subtenant or occupant of the
Leased Premises shall not be deemed a waiver of the covenant Paragraph 18
against assignment and subletting without written consent of the CITY, or an
acceptance of the assignee, subtenant or occupant as the COMPANY, or a release
of the COMPANY from the further observance of performance by the COMPANY of the
covenants in the Lease contained on the part of the COMPANY to be observed and
performed. No provision of the Agreement shall be deemed to have been waived by
the CITY or the COMPANY unless such waiver be in writing signed by the CITY or
the COMPANY.

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      20. ALTERATIONS.

      A.    After reasonable notice to the COMPANY, the CITY shall have the
            right at any time to enter the Leased Premises to examine and
            inspect the same, or to make such repairs, additions, or alterations
            as it may deem necessary or proper for the safety, improvement or
            preservation thereof. Said alterations (completed at the insistence
            of the CITY) shall be at the expense of the CITY provided that the
            same do not materially interfere with the COMPANY's operations.

      B.    In exercise of its rights pursuant to this Paragraph, except in the
            event of emergency, the CITY shall not use force to enter the Leased
            Premises. In all events, the CITY shall use its best efforts not to
            disturb the tenancy therein.

      C.    The COMPANY shall make no alterations in excess of $50,000.00 or
            additions to the Leased Premises in excess of $50,000.00 without
            first obtaining the written consent of the CITY, and all additions
            or improvements made by the COMPANY (except only movable equipment
            and furniture) shall be deemed a part of the Real Estate and shall
            remain upon and be surrendered with the Leased Premises as a part
            thereof, at the end of the term, by lapse of time or otherwise.

      D.    All alterations and additions shall be made in a reasonable and good
            workman-like manner.

      21. INSURANCE.

      A.    During the term of the Lease, the COMPANY, at its own cost and
            expense, shall be responsible for insuring the building and
            fixtures, personal property improvements and equipment therein. The
            building shall be insured for an amount not less than the fair
            market value of the building, which is initially agreed upon as
            $1,125,000.00. The CITY and the COMPANY hereby waive their right of
            recovery against each other for any loss or damage and shall cause
            their respective insurer(s) to waive their subrogation right for any
            payments made for such loss or damage.

      B.    During the term of the Lease, the COMPANY shall maintain, at its own
            cost and expense, commercial general liability insurance in an
            amount of not less than One Million Dollars ($1,000,000.00) covering
            bodily injury and property damage liability per occurrence and
            Worker's Compensation and Employer's

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            Liability insurance in an amount not less than the statutory limit.
            The commercial general liability insurance shall name the CITY as an
            additional insured. Prior to the Commencement Date of the Lease, the
            COMPANY shall provide the CITY with a certificate from its
            insurer(s) evidencing the insurance coverage herein stated.

      C.    The CITY shall be named as an additional insured on any policy
            required of COMPANY pursuant to the preceding subparagraph.

      22. INDEMNITY.

      A.    City's Protection. Except for the CITY's negligence or breach of the
            Lease, the COMPANY indemnifies and saves harmless the CITY of and
            from all liability for damages or claims against the CITY on account
            of injuries to the person or property of any other person rightfully
            in the building for any purpose whatsoever, where the injuries are
            caused by the negligence or misconduct of the COMPANY, its agents,
            servants or employees, or where such injuries are the result of the
            violation of law or ordinances, governmental orders of any kind, and
            the COMPANY agrees neither to hold nor attempt to hold the CITY
            liable for any injury or damage, either proximate or remote
            occurring through or caused by the COMPANY's repairs or alterations
            to the Leased Premises. The CITY shall not have any liability
            hereunder with respect to damage to property or personal injury
            occurring outside the building, except to the extent same is in any
            manner due or attributable to the negligent or willful acts of the
            CITY, its agents, employees or contractors.

      B.    Company's Protection. Except for the COMPANY's negligence or breach
            of this Agreement, the CITY indemnifies and saves harmless the
            COMPANY of and from all liability for damages or claims against the
            COMPANY on account of injuries to the person or property of any
            other person rightfully in said building for any purpose whatsoever,
            where the injuries are caused by the negligence or misconduct of the
            CITY, its agents, servants or employees, and the CITY agrees neither
            to hold nor attempt to hold the COMPANY liable for any injury or
            damage, either proximate or remote occurring through or caused by
            the CITY's repairs or alterations to the Leased Premises. The
            COMPANY shall not have any liability hereunder with respect to
            damage to property or personal injury occurring outside the
            building, except to the extent the same is in any manner due or
            attributable to the negligent or willful acts of the COMPANY, its
            agents, employees or contractors.

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      23. EMINENT DOMAIN.

      1.    If the Leased Premises shall be taken by right of eminent domain, in
            whole or substantially in part, for public purposes, then this
            lease, at the option of either party, shall forthwith terminate, and
            the current rent shall be properly apportioned to the date of such
            taking and in such event Landlord shall receive the entire award for
            the lands and improvements so taken.

      2.    Thereafter, both the CITY and the COMPANY shall be discharged from
            all further obligations under this Lease. Although the award in the
            event of any condemnation shall belong to the CITY, the COMPANY
            shall have the right to claim and recover from the condemning
            authority such compensation, if any, as may be separately awarded to
            the COMPANY in the COMPANY'S own right:

            1.    In a separate proceeding on account of any and all damage to
                  the COMPANY'S business by reason of the condemnation to
                  include any relocation expenses; and

            2.    For or on account of any cost or loss which the COMPANY shall
                  incur in removing the COMPANY'S furniture, fixtures and
                  equipment from the Leased Premises.

      24. BREACH OR DEFAULT.

      A.    COMPANY BREACH. The COMPANY agrees to observe and perform the
            conditions and agreements herein set forth to be observed and
            performed by the COMPANY, and further agrees that if default be made
            by the COMPANY in the payment of said rent, or any part thereof, or
            if the COMPANY shall fail to materially observe or materially
            perform any of said conditions or agreements and such default shall
            continue beyond the notice periods provided below, then and in the
            event, and as often as the same may happen, it shall be lawful for
            the CITY, at its election, with previous notice, to re-enter and
            repossess itself of the Leased Premises, with legal proceedings. The
            COMPANY shall receive thirty (30) days written notice of any alleged
            failure to make a payment before the same shall be considered a
            default of the terms of this Lease. The ninety (90) day notice
            provision for failure to perform any covenant (other than the
            failure to make payment) shall be reasonably extended if the cure
            requires a period of time longer than ninety (90) days, and if the
            COMPANY is diligently pursuing the cure of said default.

      B. CITY BREACH. The CITY acknowledges that:

            1.    The COMPANY has committed and shall commit substantial
                  resources in planning for this Project, purchasing fixtures
                  for the building and

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                  relocating a portion of its business to the CITY of La Junta;
                  and

            2.    The CITY shall receive ninety (90) days written notice of any
                  alleged breach before the same shall be considered a default
                  of the terms of the Lease. In the event the default is not
                  cured within the aforesaid ninety (90) days, the COMPANY shall
                  be entitled to relief as allowable by law. The ninety (90) day
                  notice period shall be reasonably extended if the cure
                  requires a period of time longer than ninety (90) days, and if
                  the CITY is diligently pursuing such cure.

      25. INSOLVENCY. It is further agreed between the parties hereto that if
the COMPANY shall be declared insolvent or bankrupt, or if any assignment of the
COMPANY's property shall be made for the benefit of creditors or otherwise, or
if the COMPANY's leasehold interest herein shall be levied upon under execution,
or seized by virtue of any court of law, or a Trustee in Bankruptcy or a
Receiver be appointed for the property of the COMPANY, whether under the
operation of a State or Federal statute, then and in any such case after a
ninety (90) day notice to the COMPANY to remedy the situation, the CITY may, at
its option, with thirty (30) days written notice terminate the Lease,
immediately retake possession of said Leased Premises, using such force as may
be necessary, without being guilty of any manner of trespass or forcible entry
or detainer, and without the same working any forfeiture of the obligations of
the COMPANY hereunder.

      In the event an Order for Relief is entered by a Bankruptcy Court for the
COMPANY, the COMPANY agrees that the provisions of 11 U.S.C. 365 shall apply and
that the COMPANY, as Debtor-in-Possession, or a Trustee shall promptly cure any
and all defaults, of any kind or type, in the terms of the Lease by payment
within ten (10) days of any such Lease payments then due and owing or by
remedying any defect in the occupancy of the leased space. Further, in the event
that the COMPANY, as a Debtor-in-Possession, or a Trustee should elect to assign
the Lease, it is agreed that the Lease may be assigned or subleased to a light
industry business operation suitable to the CITY or, to any other user suitable
to the CITY, which consent by the CITY shall not be unreasonably withheld. Since
the building has been retrofitted to use as a light manufacturing building, any
other type of tenant shall not be deemed acceptable without express consent of
the CITY.

      26. REMOVAL OF COMPANY'S PROPERTY.

      A.    If the COMPANY shall fail to remove all effects from the Leased
            Premises within thirty (30) days after the abandonment thereof, or
            within thirty (30) days after

<PAGE>

            the termination of the Lease for any cause whatsoever, the CITY, at
            its option, may remove the same in any manner that it shall choose,
            and store said effects without liability to the COMPANY for a period
            not to exceed thirty (30) additional days. After that period of
            time, the CITY shall dispose of the same without any further
            liability to the CITY.

      B.    The COMPANY agrees to pay the CITY on demand, any and all reasonable
            expenses incurred, in such removal, including Court costs and
            attorney's fees and storage charges on such effects for the length
            of time the same shall be in the CITY's possession.

      C.    As to any equipment or fixtures purchased by COMPANY which are
            thereafter attached to the building, the COMPANY shall be entitled
            to remove said equipment and fixtures, but only if COMPANY restores
            the area affected by the equipment or fixtures in the building and
            Leased Premises to its original condition, ordinary wear and tear
            excepted.

      27. LOSS OR DAMAGE TO COMPANY'S PROPERTY. All personal property of any
kind or description whatsoever in the Leased Premises shall be at the COMPANY's
sole risk, and the CITY shall not be held liable for any damage done to or loss
of such personal property, or for damage or loss suffered by the business of the
COMPANY arising from any act or neglect of the employees of the COMPANY, or from
bursting, overflowing or leaking of water, sewer pipes, or from heating or
plumbing fixtures, or from electric wires, or from gases, or odors, caused in
any other manner whatever, except in the case of willful neglect or breach of
the Lease on the part of the CITY.

      28. SURRENDER OF POSSESSION. The COMPANY agrees to deliver and surrender
to the CITY possession of the Leased Premises at the expiration or termination
of the Lease, by lapse of time or otherwise, in as good repair as when the
COMPANY obtained the same at the commencement of said term, excepting only
ordinary wear and decay, and insured damages, or damage by the elements or by
act of God or by insurrection, riot, invasion or commotion, or of military or
usurped power.

      29. SEVERABILITY CLAUSE. If any clause or provision of this Agreement is
illegal, invalid and unenforceable under present or future law effective during
any term of the Lease, then and in that event, it is the intention of the
parties hereto that the remainder of the Agreement shall not be affected
thereby. The caption of each Paragraph hereof is added as a matter of
convenience only and shall be considered to be of no effect in the construction
of any provision or provisions of this Agreement.

<PAGE>

      30. GOVERNING LAW. This Agreement shall be governed by the laws of the
State of Colorado, and the COMPANY agrees that Otero County, Colorado shall be
the appropriate jurisdiction for any actions arising under the terms of the
Lease.

      31. BINDING TERMS. All terms, conditions and covenants to be observed and
performed by the parties hereto shall be applicable to and binding upon their
heirs, administrators, successors and assigns, as permitted.

      32. AUTHORITIES FOR ACTION, NOTICE. The CITY may act in any matter
provided for in this Agreement by the City Manager, and any notice to be given
to the CITY as provided for in this Agreement shall be delivered in person to
its City Manager or sent to the CITY by certified mail return receipt requested,
overnight delivery service, or by facsimile with confirmation, addressed to its
principal office at P. O. Box 489, 601 Colorado Avenue, La Junta, Colorado
81050. Notice to the COMPANY shall be sent by the CITY to the COMPANY by
certified mail, return receipt requested, by overnight delivery service, or by
facsimile with confirmation to: COFFEE HOLDING CO., INC., 4401 First Avenue,
Brooklyn, New York 11232-0005, Attn: Andrew Gordon.

      33. COSTS AND ATTORNEY'S FEES. In the event either party retains the
services of an attorney to enforce its rights under this Agreement, then the
prevailing party as determined by a court of competent jurisdiction shall be
entitled to recover, in addition to its other damages, its reasonable attorney's
fees and other legal costs.

      34. AMENDMENT OR MODIFICATION. The parties acknowledge and agree that
neither has relied upon any statements, representations, agreements or
warranties, except such as are expressed herein, and that no amendment or
modification of this Agreement shall be valid or binding unless expressed in
writing and executed by the parties hereto in the same manner as the execution
of this Agreement.

      35. MEMORANDUM. Upon execution of this Lease, the parties shall execute a
memorandum of this Lease in the form of Exhibit "B", attached and incorporated
herein, or such other form as the parties may agree upon and upon which may be
necessary for filing among the real property records of Otero County, Colorado,
which shall be recorded against the subject property described in paragraph four
above. When the lease term has expired or on an earlier termination, the parties
shall execute an agreement

<PAGE>

terminating the lease in a form appropriate for recording on the records of
Otero County.

      IN WITNESS WHEREOF, the CITY and the COMPANY have executed this Agreement.

COFFEE HOLDING CO., INC.                          THE CITY OF LA JUNTA, COLORADO
                                                  A Municipal Corporation
/s/ Andrew Gordon                                 /s/ Richard G. Klein
-----------------------------                     ------------------------------
By: Andrew Gordon                                 By: Richard G. Klein,
                                                       City Manager

<PAGE>

                                    Exhibit B

                               MEMORANDUM OF LEASE

      THIS MEMORANDUM OF LEASE AGREEMENT("Memorandum of Lease") is dated
February ____, 2004, and is entered into by the City of La Junta, Colorado, a
Municipal Corporation ("City"), and COFFEE HOLDING CO., INC., ("Company").

      WITNESSETH THAT, WHEREAS:

      A. CITY and COMPANY made and entered into a lease ("Lease") pertaining to
certain real estate owned by the CITY, located in La Junta, Colorado:

            See Attached Exhibit A

      B. It is the desire of the parties hereto that without filing the Lease in
the Office of the Otero County Clerk & Recorder, constructive notice of the
provisions thereof should be accomplished through the execution and delivery of
this "Memorandum of Lease" and the filing thereof in the office of such County
Recorder.

      NOW, THEREFORE, in consideration of the foregoing premises, it is hereby
agreed by and between the parties hereto as follows:

      1. All of the provisions of the Lease are hereby incorporated herein by
reference, including without limitation, the following:

            a.    The date of occupancy of the premises by the COMPANY is
                  February 1, 2004.

            b.    The obligations on the part of the CITY to lease the land and
                  building to the COMPANY and the obligation on the part of the
                  COMPANY to lease said land and building from the CITY for an
                  initial term of twenty years;

            c.    The obligation on the part of the COMPANY to pay to the CITY
                  an annual rent as the term "Rent" is defined in the lease.

            d.    The remedies on the part of the CITY and the COMPANY in the
                  event of a default by the other party in its respective
                  obligations under the lease; and

            e.    The rights and responsibilities of each of the parties in case
                  of fire or other casualty which damages or destroys the
                  building.

<PAGE>

      2. None of the provisions of this Memorandum of Lease are intended in any
way to alter the terms of this Lease; this Memorandum of Lease is intended to
serve only constructive notice, through the proper recording of the same, of the
terms, covenants and conditions set forth in the Lease.

      IN WITNESS WHEREOF, the parties hereto have caused these presents to be
duly executed as of the day and year first above written.

COFFEE HOLDING CO., INC.                          THE CITY OF LA JUNTA, COLORADO
                                                  A Municipal Corporation
/s/ Andrew Gordon                                 /s/ Richard G. Klein
-----------------------------                     ------------------------------
By: Andrew Gordon                                 By: Richard G. Klein,
                                                       City Manager

STATE OF NEW YORK    )
                     ) SS.
COUNTY OF KINGS      )

      Subscribed and sworn to before me in the County of Kings, State of
New York, this _____ day of February, 2004 by Andrew Gordon,
President of Coffee Holding Co., Inc.

      My commission expires: May 5, 2005

                                                        /s/ Gerard DeCapua
                                                        ------------------------
                                                        Notary Public

STATE OF COLORADO    )
                     ) SS.
COUNTY OF OTERO      )

      Subscribed and sworn to before me in the County of Otero, State of
Colorado, this 24th day of February, 2004 by Richard G. Klein, City Manager,
City of La Junta, Colorado.

      My commission expires: February 11, 2005

                                                        /s/ Julie J. Eck
                                                        ------------------------
                                                        Notary Public<PAGE>
                                                                   EXHIBIT 10.13

                           TRADEMARK LICENSE AGREEMENT

      This Trademark License Agreement ("Agreement") is made and entered into
effective as February 4, 2004, by and between DEL MONTE CORPORATION, a Delaware
corporation with a principal business address of One Market @ The Landmark, San
Francisco, California 94105 ("LICENSOR"), and COFFEE HOLDING CO., INC., a Nevada
corporation with a principal business address of 4401 First Avenue, Suite 1507,
Brooklyn, New York 11232 ("LICENSEE").

                                    RECITALS

      A. LICENSOR is the owner of the trademarks S&W, IL CLASSICO and S&W and
design and the registrations thereof listed on Schedule A attached hereto and
made a part hereof (collectively, the "Marks").

      B. LICENSEE operates a wholesale coffee business, including manufacturing,
roasting, packaging, marketing and distributing roasted and blended coffees for
private label accounts and its own brands.

      C. LICENSEE desires to obtain the exclusive right to use the Marks on and
in connection with the production, manufacture, distribution and sale in the
United States (the "Territory") of certain coffee products as described more
fully in Section 1 of this Agreement. LICENSOR is willing to grant LICENSEE the
right to use the Marks in said Territory, upon the terms and conditions
hereinafter set forth:

      NOW, THEREFORE, in consideration of the premises and for other good and
valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the parties hereto agree as follows:

      1.    Grant of License

      LICENSOR hereby grants to LICENSEE, subject to the terms and conditions of
this Agreement, an exclusive license to use the Marks solely in the Territory
and solely on and in connection with the production, manufacture, distribution
and sale of roasted whole bean and ground coffee for distribution at the retail
distribution level (the "Products"). The license does not include the right to
use the Marks on or in connection with any other products or activity and does
not include the right to use the Marks outside of the Territory. All rights not
expressly granted herein are retained by LICENSOR. LICENSEE acknowledges that
use of the Marks by LICENSOR on a global Internet web site or successor
technology to identify Products sold outside the Territory does not violate this
Agreement.

      2.    Royalty Payments

            (a) In consideration for the license granted herein, LICENSEE agrees
to pay LICENSOR royalties as follows:

                                       1
<PAGE>

            (i)   [Confidential treatment requested]

            (ii)  [Confidential treatment requested]

Year 1 shall include the period from the date of this Agreement through December
31, 2004. Each contract year thereafter shall commence on January 1 and
terminate on December 31.

            (b) "Net Sales" as used in this Agreement shall mean LICENSEE's
gross sales value (the gross invoice amount billed customers) of the Products,
less discounts and customer allowances and less returns and damage claims up to
the amount of the actual sales value of the Products.

            (c) Royalties earned shall be computed and reported for each
calendar quarter and shall be due and payable within thirty (30) days of the end
of each quarter. Each royalty payment shall be accompanied with a royalty report
that sets forth for the most recent quarter and calendar year-to date, in
reasonable detail, (i) gross sales of the Products, (ii) Net Sales of the
Products with detail showing the calculation of Net Sales from gross sales, and
(iii) the royalty payment for the most recent quarter and the calculation
thereof. The royalty report shall include a statement signed by a duly
authorized officer of LICENSEE certifying the accuracy of such report and the
computation of royalties earned and payments made.

            (d) To the extent royalties paid during any contract year are less
than the Minimum Annual Royalty, LICENSEE shall pay such difference to LICENSOR
within thirty (30) days of the end of such contract year (together with the
fourth quarter royalty payment).

            (e) Amounts not paid when due will bear interest at the lower of the
maximum lawful interest rate or a rate of one percent (1.0%) per month.

            (f) Should LICENSEE terminate this Agreement or cease sales of
Products within a given year, LICENSEE shall be liable to LICENSOR for the full
Minimum Annual Royalty for such contract year in addition to any other remedies
to which LICENSOR shall be entitled by operation of law.

                                       2
<PAGE>

      3.    Ownership of the Marks

            (a) LICENSEE hereby acknowledges that LICENSOR is the owner of the
Marks and that LICENSEE's right to use the Marks is limited and derived solely
from this Agreement. LICENSEE acknowledges that it shall not acquire any rights
of ownership whatsoever in the Marks as a result of LICENSEE's use thereof, and
that all goodwill arising from ownership of the Marks (as distinguished from any
enhancement of value to LICENSEE's business arising from the license granted
hereunder) shall inure exclusively to the benefit of LICENSOR. LICENSEE shall
include on all packages, cartons and containers in which the Products are
marketed and on all labels and advertising and promotional material, the name
and address of LICENSEE as manufacturer of the Products and the phrase "S&W is a
registered trademark used under license," or equivalent approved in writing by
LICENSOR.

            (b) LICENSEE agrees to execute and deliver to LICENSOR, upon
LICENSOR's request, all documents which are necessary or desirable to secure or
preserve LICENSOR's rights in or registrations of the Marks or to record this
Agreement, as appropriate, or to cancel such registrations or recordations, as
appropriate. LICENSEE further agrees to assist LICENSOR in registering,
maintaining and reporting the Marks and use thereof as requested by LICENSOR.
LICENSEE will pay its own costs and expenses in this regard. All registration,
recordal and maintenance costs of the Marks shall be at the sole cost and
expense of LICENSOR.

            (c) Each of LICENSEE and LICENSOR hereby represents and warrants to
each other that (i) it has full corporate power and authority to enter into this
Agreement and to perform its obligations hereunder; (ii) this Agreement has been
duly authorized by all necessary action on its part; and (iii) neither execution
of this Agreement by it nor performance of its obligations hereunder will
constitute a breach of any agreement to which it is a party. LICENSOR further
represents and warrants to LICENSEE that (i) neither execution of this Agreement
by it nor performance of its obligations hereunder will constitute a breach of
any agreement to which any of the Marks is subject and (ii) all necessary
consents have been obtained by persons who claim a security interest in the
Marks, or any of them.

      4.    Term

            Subject to Section 8 hereof, this license shall commence as of the
date of this Agreement and continue for an initial term of ten (10) years ending
at the close of business on December 31, 2014. Thereafter, subject to Section 8,
his Agreement shall continue automatically for up to two (2) additional terms of
five (5) years each, unless either party provides written notice of non-renewal
to the other party no less than six (6) months in advance of the expiration of
the initial term or any subsequent renewal term.

      5.    Quality Control and Other Conditions

            LICENSEE acknowledges the importance to LICENSOR and to its
reputation and goodwill, and to the public, of maintaining high, uniform
standards of quality in the Products produced, manufactured, distributed and
sold under the Marks. Therefore, LICENSEE agrees to:

                                       3
<PAGE>

            (a) Use the Marks in a manner that will protect LICENSOR's rights
and goodwill therein, including the use of all notices, legends or markings that
may be required by LICENSOR in order to give appropriate notice of any of the
Marks. No additional markings, legends or notices shall be used by LICENSEE on
Products without first obtaining LICENSOR's prior written approval, other than
LICENSEE's corporate identification;

            (b) Prior to marketing the Products in the Territory (including any
subsequent new Products), submit to LICENSOR for approval production samples
(including packaging) of the Products (the "Pre-Production Samples"), with
LICENSOR's approval thereof not to be unreasonably withheld or delayed. LICENSEE
shall not commence distribution of the Products in the Territory until LICENSOR
has communicated its approval of the Pre-Production Samples to LICENSEE in
writing and all Products subsequently manufactured for distribution in the
Territory shall conform to the Pre-Production Samples;

            (c) Produce and manufacture Products according to specifications and
other quality control standards established or approved by LICENSOR, the details
of which shall be supplied in writing by LICENSOR to LICENSEE from time to time;

            (d) Submit proposed new varieties for Products for written approval
by LICENSOR according to procedures provided to LICENSEE by LICENSOR;

            (e) Affix the Marks to or on packaging, advertising and promotional
materials only according to the formats, logo types, colors, styles and
specifications used by LICENSOR as of the date of this Agreement or according to
any other formats, logo types, colors, styles and specifications as shall be
specifically approved in advance by LICENSOR in writing;

            (f) Not use the Marks in any way other than expressly set forth
herein, except in such form and manner as shall be specifically approved in
advance by LICENSOR in writing, and according to specifications provided by
LICENSOR to LICENSEE;

            (g) In no event use any of the Marks in any way outside the
Territory or in connection with any other good or service other than the
Products, except as permitted under any other written license between the
parties;

            (h) Submit to LICENSOR at LICENSOR's request, but not more than once
in each calendar year, a complete list and representative samples of each
variety of the Products and of all packaging, advertising and promotional
materials bearing the Marks in order that LICENSOR may confirm, among other
things, that (i) the Products conform to the specifications approved by
LICENSOR, (ii) the Products are of merchantable quality and free from defects in
workmanship and materials, and (iii) the use of the Marks on the Products
conforms to the terms set forth herein;

            (i) To the extent permitted by law, use all reasonable efforts to
ensure that purchasers of Products do not distribute or sell or cause or assist
the distribution or sale of

                                       4
<PAGE>

Products outside the Territory;

            (j) Comply with all applicable laws and statutes, ordinances,
regulations, rules and decisions (each a "Law") adopted by any governmental
authority, including without limitation, Laws which prohibit adulteration and
misbranding, including, without limitation, the United States Federal Food, Drug
and Cosmetic Act of June 25, 1938, as amended (the "Federal Act"), and state
food and drug laws and Laws which prohibit production and shipment of goods in
violation of Section 404 or 301(d) of the Federal Act; and

            (k) Follow any other standards as may be reasonably necessary to
maintain LICENSOR's rights in the Marks and as conveyed by LICENSOR to LICENSEE
in writing.

      6.    Quality Control Enforcement

            (a) If LICENSOR notifies LICENSEE that LICENSOR has determined that
certain Products do not comply with any of the provisions set forth in Section 5
("Deficient Products"), LICENSEE shall cure such noncompliance promptly, but in
no event later than thirty (30) days, after LICENSEE's receipt of such notice.
In the event that LICENSOR determines that such noncompliance has or may have an
adverse effect on public health or safety, LICENSEE shall immediately ensure
that all such Deficient Products are removed from production, manufacture,
distribution and sale within forty-eight (48) hours.

            (b) If LICENSOR gives LICENSEE notice of LICENSEE's noncompliance
with this Section and LICENSEE continues (i) to permit the production,
manufacture, distribution or sale for more than forty-eight (48) hours of
Deficient Products which have an adverse effect on public health or safety, or
(ii) to produce, manufacture, distribute or sell for more than thirty (30) days
Products that are deficient for any other reason provided under this Section 6,
then LICENSOR shall be entitled, without limiting any other remedies which
LICENSOR may have under this Agreement or at law or in equity, to seek an
injunction against further production, manufacture, distribution and sale of
such Deficient Products.

      7.    Inspection

            In order that LICENSOR may ascertain LICENSEE's compliance with the
provisions of this Agreement, LICENSOR directly or through its agents may, at
any time during business hours, upon prior written notice of at least two (2)
business days, inspect the production, manufacturing, distribution and sale
facilities of LICENSEE (or of any co-packer or other contractor retained by
LICENSEE) used in connection with the Products. In the event that LICENSOR shall
notify LICENSEE of modifications or changes to LICENSEE's production,
manufacture, distribution or sale of the Products that are required in order for
LICENSEE to comply with or maintain any of the standards set forth herein,
LICENSEE shall promptly implement such modifications or changes, but in no event
later than thirty (30) days from receipt of such notice from LICENSOR.

                                       5
<PAGE>

      8.    Termination by LICENSOR

            The occurrence of any of the following events shall constitute good
cause for LICENSOR, at its sole and absolute option and without prejudice to any
other rights or remedies provided for hereunder or by law or equity, to
immediately terminate this Agreement by giving written notice to LICENSEE:

            (a) If LICENSEE breaches Section 6 or 15 of this Agreement;

            (b) If LICENSEE breaches any other term or condition of this
Agreement and LICENSEE fails to cure such breach within thirty (30) days after
notice thereof from LICENSOR;

            (c) If any Products are sold or distributed by LICENSEE, or LICENSEE
otherwise knowingly suffers or permits such Products to enter into commerce, in
any jurisdiction other than the Territory, except as permitted under any other
written license between the parties;

            (d) If LICENSEE determines to cease business, LICENSEE ceases to
engage in the sale, manufacture and/or distribution of Products for a period of
ninety (90) days other than by reason of the occurrence of a force majeure event
or condition, LICENSEE liquidates or LICENSEE is ordered by a court of competent
jurisdiction to liquidate its business;

            (e) If LICENSEE fails to pay in full within ten (10) days when due
any royalty payable to LICENSOR under Article 2 of this Agreement;

            (f) If LICENSEE files any voluntary petition in bankruptcy or
liquidation or for any corporate reorganization or for any similar relief under
the liquidation, bankruptcy or insolvency laws of any jurisdiction; upon the
filing of any involuntary petition in bankruptcy or its equivalent against
LICENSEE not dismissed within ninety (90) days from the filing thereof; the
appointment of a receiver or administrator of any of LICENSEE's property or
assets or the equivalent for LICENSEE by any court of any jurisdiction, which
receiver or administrator shall not have been dismissed within ninety (90) days
from the date of such appointment; if LICENSEE makes a general assignment for
the benefit of creditors; if LICENSEE becomes unable to meet debts as they
mature or any occurrence similar to any of the foregoing under the laws of any
jurisdiction irrespective of whether such occurrences are voluntary or
involuntary or whether they are by operation of law or otherwise.

      9.    Termination by LICENSEE

            LICENSEE may terminate this Agreement at any time by providing six
(6) months' written notice to LICENSOR. In the event of termination by LICENSEE,
LICENSEE shall remain liable for payment to LICENSOR of the Minimum Annual
Royalty for the year of termination, pursuant to Section 2, herein.

                                       6
<PAGE>

      10.   LICENSEE's Rights and Obligations Upon Termination

            Upon the termination of this Agreement for any reason, all of
LICENSEE's rights in the Marks under this Agreement and rights in this Agreement
shall immediately revert to LICENSOR, without any act by LICENSOR or LICENSEE.
In addition, LICENSEE shall:

            (a) Immediately cease using the Marks on or in connection with the
Products in the Territory;

            (b) Not thereafter, directly or indirectly, identify itself in any
manner as a licensee or publicly identify itself as a former licensee of
LICENSOR with regard to the Products in the Territory;

            (c) Immediately destroy and provide to LICENSOR evidence of the
destruction of all packaging and any and all promotional and other materials
bearing the Marks;

            (d) If reasonably requested by LICENSOR, execute and deliver to
LICENSOR a document or documents, in form and substance reasonably satisfactory
to LICENSOR, assigning to LICENSOR all of LICENSEE's right, title and interest,
if any, in and to the Marks and in and to any logotypes, trademarks or
copyrights incorporating the Marks, as used on or in connection with the
Products. In the event that LICENSEE fails to execute and deliver said document
or documents, LICENSOR shall have the right to execute the same as LICENSEE's
attorney-in-fact, and LICENSEE does hereby irrevocably constitute and appoint
LICENSOR its true and lawful attorney-in-fact only for the purpose of executing
such document or documents, at no cost to LICENSEE.

            (e) Notwithstanding the foregoing, in the event that LICENSEE will
have a substantial inventory of Products, packaging and/or labels for the
Products following the date of termination of this Agreement, LICENSOR and
LICENSEE shall meet and discuss in good faith an equitable plan for the
disposition of such Products, packaging and/or labeling; provided that LICENSOR
shall not be obligated to agree to any plan that results in LICENSOR assuming a
loss or any ongoing obligation with respect to such items or which may, in
LICENSOR's reasonable judgment, have a negative impact on the Marks or related
goodwill.

      11.   Notification of Infringements and Claims

            (a) LICENSEE shall immediately notify LICENSOR of any apparent
infringement of, challenge to use by LICENSEE of, or claim by any person to any
rights in, the Marks. LICENSEE agrees to execute any and all instruments which,
in the opinion of LICENSOR, may be reasonably necessary or advisable to protect
and maintain the interests of LICENSOR in the Marks.

            (b) LICENSOR will at all times have the right, in its sole
discretion, to take whatever steps it deems necessary or desirable to protect
the Marks from all harmful or wrongful

                                       7
<PAGE>

activities of third parties. Such steps may include, but are not limited to, the
filing and prosecution of (a) litigation against infringement or unfair
competition by third parties, (b) opposition proceedings against applications
for trademark or service mark registration for marks that are confusingly
similar to any one or more of the Marks, (c) cancellation proceedings against
registration of marks that are confusingly similar to any one or more of the
Marks, and (d) other appropriate administrative actions. LICENSOR shall have the
right to include LICENSEE in such litigation, opposition, cancellation or other
proceedings when necessary. LICENSEE shall cooperate with LICENSOR in any such
proceeding by providing oral testimony and documentary and other relevant
evidence, all at LICENSOR's cost and expense.

            (c) If LICENSOR and LICENSEE jointly participate in any litigation
or other proceeding with respect to the Marks, the respective responsibilities
of the parties, their contributions to the costs, and their participation in any
recoveries, will be shared equally by each party.

            (d) If LICENSEE desires to file litigation or other proceeding
against a third party, and LICENSOR, in its sole discretion, declines to
commence such litigation or proceeding, LICENSEE shall be entitled to commence
and prosecute the litigation or proceeding at its own expense, and shall be
entitled to all monetary damages received as a result. LICENSEE shall not be
authorized to enter into any agreement, consent, order or other resolution of a
claim by or against a third party that affects Marks without giving LICENSOR
prior written notice of such proposed agreement, consent order or other
resolution. LICENSOR shall have the right to approve any such agreement, consent
order or other resolution, which approval shall not be unreasonably withheld or
delayed. LICENSOR shall cooperate with LICENSEE in the prosecution of such
litigation or proceeding, all at LICENSEE's cost and expense.

            (e) LICENSOR shall at all times have the right to take whatever
steps it deems necessary or desirable to defend all claims that the use of the
Marks in the Territory infringes the rights of a third party. LICENSEE shall
have the right to participate in such defense at its own expense to protect its
rights under this Agreement relating to the Marks. If LICENSEE is named as a
party to such a claim and LICENSOR is not so named, LICENSEE shall defend such
action at its own expense, subject to LICENSOR's right to elect to participate
in and control such defense at its own expense. LICENSEE shall not be authorized
to enter into any agreement, consent order or other resolution of any claim by
or against a third party with respect to the Marks without LICENSOR's prior
written approval, which approval will not be reasonably withheld or delayed.
LICENSOR shall not be authorized to enter into any agreement, consent order or
other resolution of a claim by or against a third party that affects Marks in
the Territory without giving LICENSEE prior written notice of such proposed
agreement, consent order or other resolution. LICENSEE shall have the right to
approve any such action which materially adversely affects LICENSEE's rights
under this Agreement with respect to the Marks, which approval will not be
unreasonably withheld or delayed. Each party, at its own expense, shall have the
right to include the other in such litigation, opposition or cancellation
proceedings where necessary or desirable for the conduct thereof and shall keep
the other informed of the progress of such proceedings.

                                       8
<PAGE>

      12.   Right to Audit

            LICENSEE shall maintain true, correct and complete records in
connection with sales of Products and shall retain all such records for at least
twenty-four (24) months after the delivery of any Products. LICENSOR directly or
through its agents may from time to time, during regular business hours and with
prior written notice of at least two (2) business days, examine and copy all
records of LICENSEE in connection with LICENSEE's use of the Marks and
production and sales of the Products. Such examination may include, but shall
not be limited to, LICENSEE procedures and controls with respect to the use of
the Marks, the calculation of gross sales, the calculation of Net Sales, and the
calculation of royalties. LICENSEE shall pay all reasonable, direct and
substantiated costs incurred in connection with such examination in any case in
which the royalties determined pursuant to such an examination by LICENSOR or
its agents exceed by ten percent (10%) or more LICENSEE's previously reported
royalties due to LICENSOR. LICENSEE shall provide reasonable assistance and will
not interfere with LICENSOR in making the above examination.

      13.   Indemnification

            (a) LICENSOR shall indemnify LICENSEE against any and all costs and
expenses (including reasonable attorneys' fees) arising in connection with any
suits, claims or counterclaims that dispute LICENSEE's right to use the Marks as
provided for in this Agreement.

            (b) LICENSEE shall indemnify LICENSOR against any and all
liabilities, claims, actions, causes of action, counterclaims, costs and
expenses (including reasonable attorneys' fees) arising out of or incurred in
connection with LICENSEE's use of or right to use the Marks or LICENSEE's
production, manufacture, distribution and/or sale of the Products including,
without limitation, any act or failure to act which breaches this Agreement and
any claim in tort, including product or strict liability, excluding, however,
any liabilities, claims, actions, causes of action, counterclaims, costs and
expenses for which LICENSOR is liable to indemnify LICENSEE under Section 13(a).

      14.   Approval; Consent

            Where the approval or consent of LICENSOR is required under any
provision of this Agreement, such approval or consent shall be requested by
LICENSEE by notice to LICENSOR and providing LICENSOR with all information which
LICENSOR shall reasonably require for determining whether or not to grant such
approval or consent. LICENSOR shall, upon completion of its review of such
request and the information received from LICENSEE, notify LICENSEE of its
determination unless the information received from LICENSEE is insufficient for
LICENSOR to make its determination, in which event LICENSOR shall notify
LICENSEE that such information is insufficient. Should such approval or consent
not be received by LICENSEE within fifteen (15) business days of (i) the date of
such request or (ii) the date on which LICENSOR is provided with sufficient
information to make its determination, it

                                       9
<PAGE>

shall be deemed to have been given as of the date upon which it was first
requested.

      15.   Assignment and Sublicense

            Neither this Agreement nor any part or all of LICENSEE's interest in
this Agreement or the Marks may be voluntarily or involuntarily, directly or
indirectly, assigned, sold, mortgaged, hypothecated or otherwise transferred by
LICENSEE or its shareholders, and LICENSEE may not permit any lien or
encumbrance to be imposed upon this Agreement, nor grant any sub license to use
any of the Marks, without the prior written consent of LICENSOR, which consent
may be withheld in LICENSOR's absolute discretion. Any assignment, transfer or
lien in violation of the terms of this Agreement, shall constitute a material
breach of this Agreement, thereby giving LICENSOR the right to terminate this
Agreement immediately, and such assignment, transfer or sub license shall be
void ab initio and shall convey no rights or interests in the Marks.

      16.   Waiver

            The waiver by either party of a breach or provision of this
Agreement by the other shall not operate or be construed as a waiver of any
subsequent breach by such other party.

      17.   Binding Effect

            This Agreement shall be binding upon the parties hereto and shall
inure to the benefit of their respective permitted successors in interest and
assigns.

      18.   Notices

            All notices, consents, approvals, demands, requests and other
communications required or desired to be given hereunder must be given in
writing, shall refer to this Agreement, and shall be sent by registered or
certified mail, return receipt requested, by hand delivery, by facsimile or by
overnight courier service, addressed to the parties hereto at their addresses
set forth below, or such other addresses as they may designate by like notice:

            To LICENSOR:

                  Del Monte Corporation
                  One Market @ The Landmark
                  San Francisco, CA 94105
                  Attention: General Counsel
                  Telephone: (415) 247-3262
                  Facsimile: (415) 247-3263

                                       10
<PAGE>

            To LICENSEE:

                  Coffee Holding Co., Inc.
                  4401 First Avenue, Suite 1507
                  Brooklyn, New York 11232
                  Attention:  Andrew Gordon
                  Telephone: (718) 832-0800
                  Facsimile: (718) 768-4731

Any notice from a party hereto may be given by such party's respective
attorneys. Any notice or other communications made hereunder shall be deemed to
have been given (i) if delivered personally, by overnight courier service or by
facsimile, on the date received, or (ii) if by registered or certified mail,
return receipt requested, four (4) business days after mailing.

      19.   Attorneys' Fees

            If any action or proceeding is commenced between the parties hereto
with respect to this Agreement, the prevailing party shall be entitled to all
reasonable, direct and substantiated fees and expenses incurred by it in
connection with such action or proceeding, including reasonable attorneys' fees.

      20.   Severability

            If any term, provision, covenant or restriction of this Agreement is
held by a court of competent jurisdiction to be invalid, void or unenforceable,
the remainder of the terms, provisions, covenants and restrictions shall remain
in full force and effect and shall in no way be affected, impaired or
invalidated. The parties acknowledge and agree that it is the intention of the
parties that they would have executed the remaining terms, provisions, covenants
and restrictions without including the invalid, void or unenforceable provision,
covenant or restriction.

      21.   Headings

            The paragraph headings herein are for information only and this
Agreement shall not be construed by reference thereto.

      22.   Choice of Law

            Except to the extent governed by the Lanham Act (15 U.S.C. Section
1051 et seq.), the validity, construction and enforceability of this Agreement
shall be governed by the laws of the State of California and venue shall be at
San Francisco, California. The parties hereby irrevocably submit to the
non-exclusive jurisdiction of the state and federal courts sitting in the State
of California.

                                       11
<PAGE>

      23.   Agency

            Except as otherwise expressly set forth in this Agreement, LICENSEE
shall not be construed to be and shall not represent itself as an agent or
affiliate of LICENSOR.

      24.   Integration

            This Agreement constitutes the entire understanding of the parties
with respect to the subject matter hereof, and supersedes all prior agreements
between them relating to the same subject matter, whether oral, written or
implied. This Agreement may not be amended or modified except by written
agreement signed by a duly authorized representative of the party to be bound.

      IN WITNESS WHEREOF, the parties have caused this Agreement to be duly
executed the day and year first written above.

LICENSOR:                                   LICENSEE:

DEL MONTE CORPORATION                       COFFEE HOLDING CO., INC.

By:      /s/ Susan H. Shields               By:      /s/ Andrew Gordon
         ------------------------                    ------------------------
Name:    Susan H. Shields                   Name:    Andrew Gordon
         ------------------------                    ------------------------
Title:   Vice President Marketing           Title:   President/CEO
         ------------------------                    ------------------------

                                       12
<PAGE>

                                   SCHEDULE A

                               Licensed Trademarks

Mark                         Registration No.           Registration Date
-----                        ----------------           -----------------

S&W and Design               338,457                    September 8, 1936

S&W and Design               1,302,906                  October 30, 1984

S&W and Design               1,810,987                  December 14, 1993

IL CLASSICO                  1,816,052                  January 11, 1994

                                       13

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