Document:

EX-10.1

 Exhibit 10.1 
  

 
 January 11, 2017 
 Mary
Margaret H. Georgiadis 
 [Address Omitted] 
 Dear
Margo, 
 We are pleased to offer you the position of Chief Executive Officer of Mattel, Inc. (the “Company” or “Mattel”),
effective as of February 8, 2017 (the “Effective Date”) on the terms set forth in this letter. As Mattel’s Chief Executive Officer, you will report directly to the Chairman of the Board of Directors of the Company (the
“Board”) and the Board and devote your full business time and attention to the business and affairs of the Company except as otherwise approved by the Board or set forth in this letter. Your primary work location will be the Company’s
El Segundo headquarters. You will also be appointed to serve as a member of the Board as of the Effective Date or as soon as practicable on or following the Effective Date. You may continue your existing external public board of director and
charitable or community organization commitments as you have disclosed in writing to the Company prior to the date hereof, and in the event you cease to serve on such existing public external boards, you shall be permitted to serve on one external
public board, subject to the approval of the Board. 
 BASE SALARY 

As of the Effective Date, your annualized base salary for service as Chief Executive Officer will be $1,500,000, payable on a biweekly basis less
applicable federal and state taxes and other required withholdings. The Compensation Committee of the Board (the “Compensation Committee”) will review your base salary on a periodic basis, but not less than annually, consistent with the
Company’s compensation review practices. During the course of such review, the Compensation Committee may increase, but not decrease, your base salary as it deems appropriate. You will not be entitled to any additional compensation for your
services as a member of the Board. 
 MATTEL INCENTIVE PLAN 

You will be eligible to participate in the Mattel Incentive Plan (“MIP”), which is our way of rewarding our employees for achieving
success. The MIP is an annual, cash bonus plan that provides employees the opportunity to earn an award based on Mattel’s financial performance. You are eligible for a target MIP award of 150% of your base salary, up to a maximum of
300%. The amount of your actual award, will be determined by the Compensation Committee and will be based on achievement of pre-established performance targets, as established by the Compensation Committee.
For the 2017 performance period, your MIP payout, shall be no less than $1,500,000. Awards are typically paid during the first quarter of the following year and, in any event, by March 15 of the following year. 

 
 STOCK – EQUITY GRANTS 

Make-Whole Equity Grant 
 On the
Effective Date, which will be the grant date, you will receive a number of restricted stock units (“RSUs”), as a make-whole grant, equal to $14,000,000 divided by the average of the closing trading prices of the Company’s common stock
over the twenty (20) consecutive trading days ending on the date immediately prior to the grant date. 

	·	 	 During your employment with the Company, the RSUs will vest in equal installments monthly over the one-year period following the grant date. In the event of a termination of your employment (i) by the Company without Cause, (ii) by you for Good Reason, or (iii) due to your death or permanent
disability, the RSUs, to the extent then outstanding and unvested, will vest in full. 

  

	·	 	 As the RSUs vest, you will receive shares of Mattel stock, less applicable federal and state taxes and other required
withholdings. 

 New Hire Equity Grant 

On the Effective Date, which will be the grant date, you will receive two new hire equity grants as follows: 

 

	·	 	 Restricted Stock Units:    A grant of a number of RSUs equal to $5,500,000 divided by the
average of the closing trading prices of the Company’s common stock over the twenty (20) consecutive trading days ending on the date immediately prior to the grant date. 

 

	 	–	 The RSUs will vest 50% on the second anniversary of the grant date and 50% on the third anniversary of the grant date,
subject to your continued service with the Company through the applicable vesting date. In the event of a termination of your employment (i) by the Company without Cause, (ii) by you for Good Reason, or (iii) due to your death or
permanent disability, the RSUs, to the extent then outstanding and unvested, will vest in full. 

  

	 	–	 As the RSUs vest, you will receive shares of Mattel stock, less applicable federal and state taxes and other required
withholdings. 

  

	·	 	 Stock Option: A stock option grant to purchase a number of shares of Mattel stock equal to $5,500,000 divided by
a Black-Scholes value determined by using the average of the closing trading prices of the Company’s common stock over the twenty (20) consecutive trading days ending on the date immediately prior to the grant date. 

 

	 	–	 The stock option grant will vest 50% on the second anniversary of the grant and 50% on the third anniversary of the
grant date, subject to your continued service with the Company through the applicable vesting date. In the event of a termination of your employment (i) by the Company without Cause, (ii) by you for Good Reason, or (iii) due to your
death or permanent disability, the option grant, to the extent then outstanding and unvested, will vest in full and will remain exercisable until the earlier to occur of the third anniversary (or in the event of a termination of your employment due
to your death or permanent disability, the fifth anniversary) of the termination date or the expiration of the term of the option. 

  

	 	–	 The exercise price of the stock options will equal the closing price of Mattel stock on the grant date.

 Please note this is a summary of your new hire and make-whole equity grants, and you will be required to accept online the equity
grant agreements that set forth the terms and conditions that govern your equity grants. 
 Long-Term Incentive Equity Grants 

The Company’s current portfolio approach to long-term incentives (“LTI”) is comprised of performance-based RSUs (“Performance
Units”) under our Long-Term Incentive Program (“LTIP”), RSUs and stock options. Your 2017 LTI grant value will be $8,250,000, delivered 33.3% each in Performance Units, RSUs and stock options, subject to requisite Compensation
Committee approvals. In the event of an involuntary termination without Cause or resignation for Good Reason, the number of Performance Units earned under the 2017-2019 LTIP cycle shall be determined based on actual achievement of the performance
measures for the performance cycle, as determined by the Compensation Committee, and settled following the Compensation 

  
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 Committee’s certification of the performance measures in the fiscal year following the end of the
performance cycle in accordance with the terms of the LTIP. Thereafter, your LTI values may vary each year as determined by the Compensation Committee. 

To the extent that the vesting and/or exercisability provisions set forth above with respect to the awards described under the heading “STOCK
– EQUITY GRANTS” are inconsistent with the vesting and/or exercisability provisions in the Mattel, Inc. Amended and Restated 2010 Equity and Long-Term Incentive Plan under which such awards are granted, the provisions set forth above shall
control with respect to such awards. 
 STOCK OWNERSHIP 

You will be subject to stock ownership guidelines based on a multiple of base salary. Currently, the guidelines call for a stock ownership requirement
equal to six times your base salary. You must meet this requirement within five years of the Effective Date. 
 PERQUISITES 

You will be eligible to receive a monthly automobile allowance in the amount of $2,000 for your automobile expenses, including mileage, gasoline,
maintenance and insurance, payable on a biweekly basis, less applicable federal and state taxes and other required withholdings. You will also be eligible to receive financial counseling services from a Mattel selected company or you may elect
to receive reimbursement from Mattel of up to $10,000 per year, less applicable federal and state taxes and other required withholdings, for financial counseling services through a company of your choice. You will also be eligible to receive a
comprehensive physical examination annually. 
 DEFERRED COMPENSATION 

You will be eligible to participate in the Mattel, Inc. Deferred Compensation & PIP Excess Plan. Under this plan, you may elect to defer a
portion of your salary or annual MIP bonus, with various investment and payment options available. Additional information regarding this plan will be provided to you separately. 

BENEFITS AND EMPLOYEE PROGRAMS 
 The Company
offers a comprehensive benefits package and an extensive array of valuable programs and services designed to help our employees create a healthy lifestyle, build a financial future and enhance work/life balance. 

Health and Welfare 
 The following is a
brief outline of the health and welfare benefits in which you and your qualified dependents, if applicable, will be eligible to participate in as of the Effective Date, with the exception of short & long-term disability insurance, which are
available upon the successful completion of your first 90 days of employment. 
  

			
	   Medical
	  	 Life Insurance

		
	   Dental
	  	 Accidental Death & Dismemberment

		
	   Vision
	  	 Business Travel Coverage

		
	   Prescription
	  	 Short & Long-Term Disability

 You will receive information about your health and welfare benefits separately. 

Retirement/401(k) 
 Mattel provides eligible employees
the opportunity to participate in a 401(k) retirement program that provides a variety of investment options. You will be automatically enrolled in the Mattel, Inc. 

  
 3 

 
Personal Investment Plan (“PIP”), which is a 401(k) savings/retirement plan, if you are age 20 or older. The PIP currently offers both Mattel automatic and matching contributions as
follows: 
  

	·	 	 Mattel Automatic Contributions: Mattel will make automatic contributions to your account ranging from 3% to 7% of your
salary, based on your age. 

  

	·	 	 Employee Contributions: The PlP allows for voluntary employee contributions up to 80% of your eligible compensation,
subject to IRS limitations. You will be initially enrolled at 2% of your eligible compensation on a pre-tax basis, which will be matched 50% by Mattel. This contribution will begin automatically within about
45 days of your hire date. You will have the opportunity to opt-out of the 2% pre-tax contribution before the first deduction from your paycheck and may make changes
anytime. 

  

	·	 	 Mattel Matching Provision: Mattel will match your contributions 50% up to the first 6% of your eligible compensation. If
you elect an employee contribution of at least 6%, you will receive the maximum Mattel matching contribution. 

 You will receive
more details regarding your contribution and investment options. 
 RELOCATION ASSISTANCE 

The Company will provide services to assist you with your move to southern California. For the transition period beginning immediately following the
Effective Date and no later than September 30, 2017, you will be provided temporary accommodations, one round-trip airfare per week, and expense reimbursement for incidentals consistent with the Company’s travel and expense rules. For a two-year period following the Effective Date, you will be eligible for relocation assistance, including full relocation of your household goods and necessary storage. 

With respect to relocation services, if within one year of your relocation date, you choose to voluntarily terminate your employment with the Company,
or you are discharged for “Cause” as defined below, you agree to reimburse the Company within 30 days of your termination date for any relocation expenses incurred by the Company on your behalf. 

SEVERANCE 
 You will be a participant in the
Mattel, Inc. Executive Severance Plan B (the “Severance Plan”) as modified by the terms of your participation letter agreement (the “Participation Letter Agreement”) in the form attached hereto as Appendix I and subject to the
terms and conditions thereof. The modifications set forth in the attached Participation Letter Agreement shall control over any inconsistent provisions in the Severance Plan. 

DEFINITIONS 
 “Cause” shall mean
(i) your willful neglect of significant duties you are required to perform or your willful violation of a material Company policy; (ii) the commission by you of a material act of dishonesty, fraud, misrepresentation or other act of moral
turpitude; (iii) your willful act or omission in the course of your employment which constitutes gross negligence; or (iv) your willful failure to obey a lawful direction of the Board; provided that, in each of (i) through (iv) above,
unless the described activity cannot be cured, corrected or ceased, you have received written notice of the described activity, have been afforded a reasonable opportunity to cure or correct the activity described in the notice, and have failed to
substantially cure, correct or cease the activity, as appropriate. However, to the extent you act in good faith with the reasonable belief that your conduct was in the best interest of the Company, such conduct shall not constitute Cause. 

  
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 “Good Reason” shall mean your good faith determination that any one or more of the following have
occurred without your express written consent, provided that (i) you provide the Company with written notice of the Good Reason event within ninety (90) days of the initial existence of such event and (ii) such event is not remedied
by the Company within thirty (30) days following the delivery of written notice of such Good Reason event: 
 (a)    any material diminution in your duties, authority or responsibilities as Chief Executive Officer; 

(b)   
 the Company’s material reduction of your base salary or target bonus opportunity, as in effect on the Effective Date or as the same may be increased from time to time; 

(c)   
 any other action or inaction that constitutes a breach by the Company of the Participation Letter Agreement or Section 12(a) of the Severance Plan; or 

(d)   
 any failure by the Company to obtain the assumption and agreement to perform the Severance Plan by a successor as contemplated by Section 13 of the Severance Plan, except where such assumption and agreement occurs by operation of law; or

(e)   
 any relocation of your principal office by more than 50 miles from its current location in El Segundo, California. 
 LEGAL FEES

 The Company will reimburse you for up to $10,000 in legal fees actually incurred by you in connection with the review and negotiation of this
letter on or prior to the Effective Date. The Company will reimburse such legal fees in 2017 as soon as practicable following your delivery to the Company of documentation reasonably satisfactory to the Company evidencing such fees. 

GOVERNING LAW 
 Except to the extent governed
by Federal law, this letter shall be governed by and construed in accordance with the laws of the State of California, excluding laws relating to conflicts or choice of law. 

GENERAL INFORMATION 
 This letter is only a
summary of your compensation, benefit and employee program offerings. More details and plan provisions are provided in our summary plan descriptions, plan documents or program summaries, which govern and are subject to periodic
modification and revision in the Company’s discretion (subject to the terms and conditions thereof). 
 To the extent that any payments or
reimbursements provided to you under this letter are deemed to constitute compensation to which Treasury Regulation Section 1.409A-3(i)(1)(iv) would apply, such payments or reimbursements shall be made or
provided in accordance with the requirements of Section 409A of the Internal Revenue Code of 1986, as amended from time to time, including, where applicable, the requirement that (i) any reimbursement is for expenses incurred during your
lifetime (or during a shorter period of time specified in this letter), (ii) the amount of expenses eligible for reimbursement during a calendar year may not affect the expenses eligible for reimbursement in any other calendar year, (iii) the
reimbursement of an eligible expense will be made on or before the last day of the calendar year following the year in which the expense is incurred, and (iv) the right to reimbursement is not subject to liquidation or exchange for another
benefit. 
 This letter supersedes any prior communications you may have had with Company employees and/or representatives, and reflects the entire
understanding between you and the Company, regarding the terms of employment being offered to you. No Company employee and/or 

  
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representative has the authority to make any promise related to this offer that is not contained in this letter and, by signing below, you affirm that you have not signed this letter in reliance
on any such promise. By signing below, you confirm that your negotiation, acceptance and/or performance of the terms of this offer does not violate any contract or arrangement you may have with any third party. If the Company (in its sole
discretion) determines that your confirmation may be inaccurate for any reason, it can be a basis for terminating your employment with Cause. By signing below, you agree to indemnify the Company and the Mattel family of companies against any
claims that may be brought against such companies relating to any allegation that you violated any contract or arrangement between you and such third party. 

The terms of this letter do not constitute a contract of employment for a definite term, and do not obligate the Company to employ you, or you to work
for the Company, for any particular period of time. Your employment with the Company will be “at will,” and both you and the Company have the right to terminate your employment at any time, for any or no reason, with or without prior
notice or Cause. The at-will relationship cannot be changed by any person, statement, act, series of events, or pattern of conduct, but only by express, individual written employment agreement signed by a duly
authorized member of the Compensation Committee or the Chief Human Resources Officer of Mattel. For purposes of clarity, your participation in any stock option, incentive, or benefit program will not be construed as (i) any assurance of
continuing employment for any particular period of time, or (ii) a restriction on the Company’s right to terminate your employment with or without prior notice or Cause. 

Also, please note that as an executive of the Company, and an officer, you will be considered an Insider for purposes of Mattel’s Insider Trading
Policy and are subject to window period restrictions. This means that you are restricted to conducting transactions in Mattel stock ONLY during open window periods. Examples of such transactions include sales of shares underlying a stock option
(including sales of shares to generate cash to pay the exercise price) and changes in elections in the Mattel stock fund of Mattel’s 401(k) plan. A copy of the Insider Trading Policy and other related information will be provided to you
separately. 
 In addition, as a condition of your employment, you will need to sign an Employee Confidentiality and Inventions Agreement (in which
you will be asked to disclose all prior inventions, if any, that you own), certify that you will, at all times, comply with Mattel’s Code of Conduct, and complete a conflict of interest questionnaire. If you would like to review any of these
forms before you make your decision to accept our offer, we will be able to provide them. 
 Margo, we are sincerely pleased to provide you with this
offer and very much look forward to you joining the Mattel leadership team. 
 Please review the terms contained herein and sign below to indicate
your understanding and concurrence. Also, note that I have enclosed two copies of this letter so that you can return a signed copy to me and retain one for your records. This letter may be executed in one or more counterparts, including
electronically transmitted counterparts, each of which will be deemed an original and all of which together will be considered one and the same instrument. 

  
 6 

 If I can answer any questions, please do not hesitate to call me. 

 

	
	 Sincerely,

	
	 /s/ Christopher A. Sinclair

 

	 Christopher A. Sinclair

	 Chairman Board of Directors
 Mattel,
Inc.

  

	
	Agreed and Accepted:
	
	 /s/ Margaret H. Georgiadis    1/11/17

 

	Date            

  
 7EX-10.2

 Exhibit 10.2 

MATTEL, INC. 
 EXECUTIVE SEVERANCE PLAN B

 Participation Letter Agreement for Mary Margaret H. Georgiadis 
  

			
	 Employee Name:
	 	 Mary Margaret H. Georgiadis

		
	 Employee Address:
	 	 [Address Omitted]

 Re:        The Mattel, Inc. Executive Severance Plan B 

Dear Margo: 
 This participation letter agreement
(“Letter Agreement”) relates to the Mattel, Inc. Executive Severance Plan B (the “Plan”). 

Through this Letter Agreement, you are being offered the opportunity to become a participant in the Plan (a
“Participant”), and thereby to be eligible to receive the severance benefits set forth therein, as modified below (the “Modifications”). The terms not defined in this Letter Agreement but beginning
with a capital letter shall have the meaning assigned to them in the Plan. 
 1.    In the event that you become
entitled to a Severance Payment or CIC Severance Payment under the Plan, the amount of your Severance Payment or your CIC Severance Payment, as applicable, shall be equal to two (2.0) times the sum of your (x) annual base salary at the rate in
effect at the time the Notice of Termination is given and (y) target annual bonus opportunity under the Mattel Incentive Plan or any successor plan (the “MIP”) for the year in which the Date of Termination occurs, and
shall in paid in the form and at the times specified in the Plan (except that the reference to the 12-month period in Section 3(b)(iii)(I) and the reference to 18-month
period in Section 3(c)(ii) shall be to a 24-month period). Section 3(b)(iii)(II) of the Plan shall not apply to you and in no event will you be entitled to any Income Continuation Payments under Section
3(b)(iii)(II) of the Plan or this Letter Agreement. 
 2.    For purposes of this Letter Agreement and your
participation in the Plan, “Covered Termination” shall mean that, at any time after the Participant’s Eligibility Date, the Participant’s employment with the Company is (i) involuntarily terminated by the
Company without Cause, or (ii) terminated by the Participant for Good Reason (as defined below) within twenty-four (24) months following a Change of Control. 

3.    For purposes of Section 3(c)(vi)(I) of the Plan, in the event of a Covered Termination within twenty-four
(24) months following a Change in Control, you will be eligible for the Additional Benefits until the earlier of (x) twenty-four (24) months after the Date of Termination or (y) the date you accept New Employment. 

4.     For purposes of this Letter Agreement and your participation in the Plan, “Good
Reason” shall mean the good faith determination by the Participant that any one or more of the following have occurred without the express written consent of the Participant, provided that (i) the Participant provides Mattel with
written notice of the Good Reason event in accordance with Section 15 of the Plan within ninety (90) days of the initial existence of such event and (ii) such event is not remedied by Mattel within thirty (30) days following the
delivery of written notice of such Good Reason event: 
 (a)   any material diminution in any of the Participant’s duties, authority or responsibilities as Chief Executive Officer; 

(b)   the Company’s material
reduction of the Participant’s base salary and target bonus opportunity, as in effect on the Eligibility Date or as the same may be increased from time to time; 

(c)   any other action or inaction that
constitutes a breach by Mattel of this Letter Agreement or Section 12(a) of the Plan ; 
 (d)   any failure by Mattel to obtain the assumption and agreement to perform this Plan by a successor as contemplated by Section 13 of the Plan, except
where such assumption and agreement occurs by operation of law; or 
 (e)   any relocation of Participant’s principal office by more than 50 miles from its current location in El Segundo, California. The Participant may provide a Notice of Termination for a Good Reason event
only if Mattel does not timely and reasonably remedy such event within the prescribed thirty (30) days. 

5.    For purposes of this Letter Agreement and your participation in the Plan, “Notice of
Termination” shall mean a written notice delivered in accordance with Section 15 of the Plan which (i) if applicable, indicates the specific clause of the definition of Cause or Good Reason relied upon; (ii) if
applicable, sets forth in reasonable detail the facts and circumstances claimed to provide a basis for termination of a Participant’s employment for Cause or Good Reason under the provision so indicated; and (iii) specifies the Date of
Termination. If Mattel does not timely and reasonably remedy the Good Reason event specified by the Participant in the notice to Mattel pursuant to the Good Reason definition above, then the Participant may resign for Good Reason by delivering a
Notice of Termination within sixty (60) days following the end of Mattel’s thirty (30) day cure period set forth the Good Reason definition. If the Participant does not cure, correct or cease the activity described in the written
notice to the Participant pursuant to Section 2(b) of the Plan, then Mattel may terminate the Participant’s employment for Cause by delivering a Notice of Termination to the Participant following the end of an appropriate cure period. 

6.    For purposes of this Letter Agreement and your participation in the Plan, the phrase “or the Chief
Executive Officer” shall be deleted from clause (iv) of the definition of “Cause” in Section 2(b) of the Plan. 

7.    For purposes of this Letter Agreement and your participation in the Plan, the defined term
“Severance Benefit” shall capture the foregoing Modifications. 
 8.    Notices to the
Company under Section 15 of the Plan shall be sent to the attention of the Board of Directors of Mattel. 
 A copy of the Plan is
attached to this Letter Agreement. You should read it carefully and become familiar with its terms and conditions, and those set forth below. 

By signing below, you will be acknowledging and agreeing to the Modifications set forth above and the following additional provisions:

  

	 	i.	 that you have received and reviewed a copy of the Plan; 

 

	 	ii.	 that participation in the Plan requires that you agree irrevocably and voluntarily to the terms of the Plan (including,
without limitation, the covenants set forth in Section 7 of the Plan) and the terms set forth below; and 

  

	 	iii.	 that you have had the opportunity to carefully evaluate this opportunity, and desire to participate in the Plan
according to the terms and conditions set forth herein. 

 Subject to the foregoing, we invite you to become a Participant in the Plan. 

NOW, THEREFORE, you and Mattel (hereinafter referred to as “the parties”) hereby AGREE as follows: 

1.    The day you start employment with Mattel shall be your “Eligibility Date” for purposes
of the Plan. 
 2.    As a condition of receiving the Severance Benefit (other than the Accrued Amounts and Other
Benefits), you must (a) execute and accept the terms and conditions of, and the effectiveness of, a General Release of All Claims (the “Release”) in substantially the form attached hereto as Exhibit A (which form may be
modified by Mattel to the extent Mattel determines in good faith that any such modification is necessary to make it valid and encompassing under applicable law) and such Release must become irrevocable within fifty-five (55) days following your
Date of Termination, (b) comply with the covenants set forth in Section 7 of the Plan and (c) promptly resign from any position as an officer, director or fiduciary of any Mattel-related entity. 

3.    In consideration of becoming eligible to receive the Severance Benefits provided under the terms and
conditions of the Plan, you agree to waive any and all rights, benefits, and privileges to severance benefits that you might otherwise be entitled to receive under any other plan or arrangement of the Company except as otherwise provided in the
Offer Letter. 
 4.    You understand that the waiver set forth in Section 3 above is irrevocable for so long
as this Letter Agreement is in effect, and that this Letter Agreement, the Offer Letter, and the Plan set forth the entire agreement between the parties with respect to any subject matter covered herein. 

5.    This Letter Agreement shall terminate, and your status as a Participant in the Plan shall end, on the first to
occur of – 
 (a) your termination of employment for a reason other than a “Covered Termination” as defined in Section 2(e) of the Plan
and modified by this Letter Agreement, and 
 (b) the first anniversary of your Eligibility Date; provided that commencing on the
first day of the first month following the month in which your Eligibility Date occurs and on the first day of each month thereafter (the most recent of such dates is hereinafter referred to as the “Renewal Date”), your
participation in the Plan shall be automatically extended so as to terminate one year from such Renewal Date, unless at least 90 days prior to any Renewal Date (including prior to your Eligibility Date) Mattel shall give notice to you that your
participation in the Plan shall not be so extended beyond the first anniversary of such Renewal Date. Accordingly, you shall retain your status as a Participant for at least 15 months following any notice from Mattel that your participation in the
Plan is not being extended. 
 6.    Notwithstanding anything herein to the contrary, if a Change of Control
occurs while you are a Participant in the Plan, in no event will your status as a Participant in the Plan end prior to the end of the twenty-four (24) month period beginning on a Change of Control regardless of when any written notification is
given to you terminating your participation in the Plan (including any written notification given prior to such Change of Control) in accordance with Section 5(b). 

7.    Your participation in the Plan shall continue in effect following any Covered Termination that occurs while
you are a Participant in the Plan with respect to all rights and obligations accruing as a result of such termination. 

 8.    You recognize and agree that your execution of this Letter
Agreement results in your enrollment and participation in the Plan, that you agree to be bound by the terms and conditions of the Plan and this Letter Agreement, and that you understand that this Letter Agreement may not be amended or modified
except pursuant to Section 12 of the Plan. 
 9.    This Letter Agreement may be executed in one or more
counterparts, including electronically transmitted counterparts, each of which shall be deemed an original and all of which together shall be considered one and the same instrument. 

 

							
	 Dated: January 11, 2017
	 		 	 Mattel, Inc.

				
		 		 	 By
	 	   /s/ Christopher A. Sinclair

   ACCEPTED AND AGREED TO this 11th day of January, 2017.

  

			
	   /s/ Margaret H. Georgiadis
	 	
		
	  
   Margaret H.
Georgiadis
	 	

 EXHIBIT A TO PARTICIPATION LETTER AGREEMENT 

GENERAL RELEASE 
 OF ALL CLAIMS 

1.    For valuable consideration, the receipt and adequacy of which are hereby acknowledged, the undersigned (the
“Participant”) does hereby on behalf of the Participant and the Participant’s successors, assigns, heirs and any and all other persons claiming through the Participant, if any, and each of them, forever relieve, release,
and discharge Mattel, Inc. (“Mattel”) and its respective predecessors, successors, assigns, owners, attorneys, representatives, affiliates, Mattel corporations, subsidiaries (whether or not wholly-owned), divisions, partners
and their officers, directors, agents, employees, servants, executors, administrators, accountants, investigators, insurers, and any and all other related individuals and entities, if any, and each of them (collectively, the “Released
Parties”), in any and all capacities from any and all claims, debts, liabilities, demands, obligations, liens, promises, acts, agreements, costs and expenses (including, but not limited to attorneys’ fees), damages, actions and
causes of action, of whatever kind or nature, including, without limiting the generality of the foregoing, any claims arising out of, based upon, or relating to the hire, employment, remuneration (including salary; bonus; incentive or other
compensation; vacation, sick leave or medical insurance benefits; or other benefits) or termination of the Participant’s employment with Mattel. 

2.    This release (“Release”) includes a release of any rights or claims the Participant
may have under the Age Discrimination in Employment Act, which prohibits age discrimination in employment as to individuals forty years of age and older; the Older Workers Benefit Protection Act, which prohibits discrimination against older workers
in all executive benefits; Title VII of the Civil Rights Act of 1964, as amended in 1991, which prohibits discrimination in employment based on race, color, national origin, religion or sex; the California Fair Employment and Housing Act, which
prohibits discrimination based on race, color, religion, national origin, ancestry, physical or mental disability, medical condition, sex, pregnancy-related condition, marital status, age or sexual orientation; the Equal Pay Act, which prohibits
paying men and women unequal pay for equal work; the American with Disabilities Act, which prohibits discrimination against qualified individuals with disabilities; or any other federal, state or local laws or regulations which prohibit employment
discrimination, restrict an employer’s right to terminate the Participant, or otherwise regulate employment. This Release also includes a release by the Participant of any claims for breach of contract, wrongful discharge and all claims for
alleged physical or personal injury, emotional distress relating to or arising out of the Participant’s employment with Mattel or the termination of that employment; any claims under the WARN Act or any similar law, which requires, among other
things, that advance notice be given of certain work force reductions; and all claims under the Employee Retirement Income Security Act of 1974, such as claims relating to pension or health plan benefits. Notwithstanding anything else herein to the
contrary, this Release shall not affect claims that relate to: (i) Participant’s right to enforce the terms of the Mattel, Inc. Executive Severance Plan B; (ii) any rights the Participant may have to indemnification from personal
liability in accordance with the applicable charter, bylaws or other governing documents of Mattel, to the extent such documents are not inconsistent with Section 2802 of the California Labor Code; (iii) the Participant’s right, if
any, to government-provided unemployment benefits; (iv) the Participant’s vested rights under any of the Company’s retirement plans or equity plans; (vi) any rights the Participant may have
to COBRA benefits; or (vii) any rights or claims that the law does not permit the Participant to release. 

3.    Notwithstanding any other provision of this Release, this Release does not apply to any rights or claims which
arise after the execution of this Release. 
 4.    This Release covers both claims that the Participant knows
about and those the Participant may not know about. The Participant expressly waives all rights afforded by any statute (such as Section 1542 of the Civil Code of the State of California) which limits the effect of a release with respect to
unknown claims. The Participant understands the significance of the Participant’s release of unknown claims and the Participant’s waiver of statutory protection against a release of unknown claims (such as under Section 1542).
Section 1542 of the Civil Code of the State of California states as follows: 
 “A general release does not extend to claims
which the creditor does not know or suspect to exist in his or her favor at the time of executing the release, which if known by him or her must have materially affected his or her settlement with the debtor.” 

 Notwithstanding the provisions of Section 1542, the Participant expressly acknowledges
that this Release is intended to include both claims that the Participant knows about and those the Participant does not know or suspect to exist. 

5.    The Participant hereby represents and warrants that he or she has not filed, initiated, or prosecuted (or
caused to be filed, initiated, or prosecuted) any lawsuit with respect to any claim this Release purports to waive, and the Participant covenants never to do so in the future, whether as a named plaintiff, class member, or otherwise. The Participant
understands that this Release does not (a) require him/her to withdraw, or prohibit him/her from participating in an investigation, filing a charge or otherwise communicating with any federal, state or local government office, official or
agency, including, but not limited to, the Equal Employment Opportunity Commission, Department of Labor, National Labor Relations Board or the Securities and Exchange Commission, (b) in any way interfere with his/her right and responsibility to
give truthful testimony under oath, or (c) limit or affect his/her rights to challenge the validity of this Release under the ADEA or Older Workers Benefit Protection Act, as long as the Participant does not personally seek reinstatement,
damages, remedies, or other relief as to any claim that the Participant released by signing this Release, as the Participant has waived any right the Participant might have had to any of those things. 

If the Participant is ever awarded or recovers any amount as to a claim the Participant purported to waive in this Release, the
Participant agrees that the amount of the award or recovery shall be reduced by the amounts he or she was paid under this Plan. , increased appropriately for the time value of money, using an interest rate of 10% per annumThe Participant covenants
never directly or indirectly to bring or participate in an action against any Released Party under California Business & Professions Code Section 17200 or under any other unfair competition law of any jurisdiction. 

6.    The provisions of this Release are severable, and if any part of it is found to be unenforceable, the other
paragraphs shall remain fully valid and enforceable. This Release shall be construed in accordance with its fair meaning and in accordance with the laws of the State of California, without regard to conflicts of laws principles thereof. 

7.    The Participant is strongly encouraged to consult with an attorney before signing this Release. The
Participant acknowledges that the Participant has been advised of this right to consult an attorney and the Participant understands that whether to do so is the Participant’s decision. The Participant acknowledges that Mattel has advised the
Participant that the Participant has twenty-one (21) days in which to consider whether the Participant should sign this Release and has advised the Participant that if the Participant signs this Release,
the Participant has seven (7) days following the date on which the Participant signs the Release to revoke it and that the Release will not be effective until after this seven-day period had lapsed. 

PLEASE READ THIS AGREEMENT CAREFULLY. IT CONTAINS A RELEASE OF ALL KNOWN AND UNKNOWN CLAIMS. 

					
		 		 	  

	 Date:
	 		 	   Mattel, Inc.

			
		 		 	  

	 Date:
	 		 	   [Participant]

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