Document:

EX-10.2

 Exhibit 10.2 

FUTU HOLDINGS LIMITED 

2019 SHARE INCENTIVE PLAN 

ARTICLE 1 
 PURPOSE

 The purpose of this 2019 Share Incentive Plan (the “Plan”) is to promote the success and enhance the value of Futu
Holdings Limited, an exempted company formed under the laws of the Cayman Islands (the “Company”), by linking the personal interests of the Directors, Employees, and Consultants to those of the Company’s shareholders and by
providing such individuals with an incentive for outstanding performance to generate superior returns to the Company’s shareholders. The Plan is further intended to provide flexibility to the Company in its ability to motivate, attract, and
retain the services of the Directors, Employees, and Consultants upon whose judgment, interest, and special effort the successful conduct of the Company’s operation is largely dependent. 

ARTICLE 2 
 DEFINITIONS
AND CONSTRUCTION 
 Wherever the following terms are used in the Plan, they shall have the meanings specified below, unless the context
clearly indicates otherwise. The singular pronoun shall include the plural where the context so indicates. 

2.1    “Applicable Laws” means the legal requirements relating to the Plan and the Awards under
applicable provisions of the corporate, securities, tax and other laws, rules, regulations and government orders, and the rules of any applicable stock exchange or national market system, of any jurisdiction applicable to Awards granted to residents
therein. 
 2.2    “Applicable Accounting Standards” shall mean Generally Accepted Accounting
Principles in the United States, International Financial Reporting Standards or such other accounting principles or standards as may apply to the Company’s financial statements under United States federal securities laws from time to time. 

2.3    “Award” means an Option, Restricted Share or Restricted Share Unit award granted to a Participant
pursuant to the Plan or any other equity incentive award granted to a Participant by the Company pursuant to the authorizations of the Committee. 

2.4    “Award Agreement” means any written agreement, contract, or other instrument or document
evidencing the grant of an Award entered into by and between the Company and a Participant and any amendment thereto, including through electronic medium. 

2.5    “Board” means the Board of Directors of the Company. 

2.6    “Cause” with respect to a Participant means (unless otherwise expressly provided in the applicable
Award Agreement, or another applicable contract with the Participant that defines such term for purposes of determining the effect that a “for cause” termination has on the Participant’s Awards) a termination of employment or service
based upon a finding by the Service Recipient, acting in good faith and based on its reasonable belief at the time, that the Participant: 

(a)    has been negligent in the discharge of his or her duties to the Service Recipient, has refused to perform stated or
assigned duties or is incompetent in or (other than by reason of a disability or analogous condition) incapable of performing those duties; 
  

  
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 (b)    has been dishonest or committed or engaged in an act of theft,
embezzlement or fraud, a breach of confidentiality, an unauthorized disclosure or use of inside information, customer lists, trade secrets or other confidential information; 

(c)    has breached a fiduciary duty, or willfully and materially violated any other duty, law, rule, regulation or policy
of the Service Recipient; or has been convicted of, or plead guilty or nolo contendere to, a felony or misdemeanor (other than minor traffic violations or similar offenses); 

(d)    has materially breached any of the provisions of any agreement with the Service Recipient; 

(e)    has engaged in unfair competition with, or otherwise acted intentionally in a manner injurious to the reputation,
business or assets of, the Service Recipient; or 
 (f)    has improperly induced a vendor or customer to break or
terminate any contract with the Service Recipient or induced a principal for whom the Service Recipient acts as agent to terminate such agency relationship. 

A termination for Cause shall be deemed to occur (subject to reinstatement upon a contrary final determination by the Committee) on the date
on which the Service Recipient first delivers written notice to the Participant of a finding of termination for Cause. 

2.7    “Code” means the Internal Revenue Code of 1986 of the United States, as amended. 

2.8    “Committee” means the Board or a committee of the Board described in Article 10. 

2.9    “Consultant” means any consultant or adviser if: (a) the consultant or adviser renders bona
fide services to a Service Recipient; (b) the services rendered by the consultant or adviser are not in connection with the offer or sale of securities in a capital-raising transaction and do not directly or indirectly promote or maintain a
market for the Company’s securities; and (c) the consultant or adviser is a natural person who has contracted directly with the Service Recipient to render such services. 

2.10    “Corporate Transaction”, unless otherwise defined in an Award Agreement, means any of the
following transactions, provided, however, that the Committee shall determine under (d) and (e) whether multiple transactions are related, and its determination shall be final, binding and conclusive: 

(a)    an amalgamation, arrangement or consolidation or scheme of arrangement (i) in which the Company is not the
surviving entity, except for a transaction the principal purpose of which is to change the jurisdiction in which the Company is incorporated or (ii) following which the holders of the voting securities of the Company do not continue to hold
more than 50% of the combined voting power of the voting securities of the surviving entity; 

  
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 (b)    the sale, transfer or other disposition of all or substantially
all of the assets of the Company; 
 (c)    the complete liquidation or dissolution of the Company; 

(d)    any reverse takeover or series of related transactions culminating in a reverse takeover (including, but not
limited to, a tender offer followed by a reverse takeover) in which the Company is the surviving entity but (A) the Company’s equity securities outstanding immediately prior to such takeover are converted or exchanged by virtue of the
takeover into other property, whether in the form of securities, cash or otherwise, or (B) in which securities possessing more than fifty percent (50%) of the total combined voting power of the Company’s outstanding securities are
transferred to a person or persons different from those who held such securities immediately prior to such takeover or the initial transaction culminating in such takeover, but excluding any such transaction or series of related transactions that
the Committee determines shall not be a Corporate Transaction; or 
 (e)    acquisition in a single or series of related
transactions by any person or related group of persons (other than the Company or by a Company-sponsored employee benefit plan) of beneficial ownership (within the meaning of Rule 13d-3 of the Exchange Act) of
securities possessing more than fifty percent (50%) of the total combined voting power of the Company’s outstanding securities but excluding any such transaction or series of related transactions that the Committee determines shall not be a
Corporate Transaction. 
 2.11    “Director” means a member of the Board or a member of the board of
directors of any Parent, Subsidiary or Related Entity of the Company. 

2.12    “Disability”, unless otherwise defined in an Award Agreement, means that the
Participant qualifies to receive long-term disability payments under the Service Recipient’s long-term disability insurance program, as it may be amended from time to time, to which the Participant provides services regardless of whether the
Participant is covered by such policy. If the Service Recipient to which the Participant provides service does not have a long-term disability plan in place, “Disability” means that a Participant is unable to carry out the responsibilities
and functions of the position held by the Participant by reason of any medically determinable physical or mental impairment for a period of not less than ninety (90) consecutive days. A Participant will not be considered to have incurred a
Disability unless he or she furnishes proof of such impairment sufficient to satisfy the Committee in its discretion. 

2.13    “Effective Date” shall have the meaning set forth in Section 11.1. 

2.14    “Employee” means any person, including an officer or a Director of any Group Entity, who is in
the employment of a Service Recipient, subject to the control and direction of the Service Recipient as to both the work to be performed and the manner and method of performance. The payment of a director’s fee by a Service Recipient shall not
be sufficient to constitute “employment” by the Service Recipient. 
 2.15    “Exchange Act”
means the Securities Exchange Act of 1934 of the United States, as amended. 

  
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 2.16    “Fair Market Value” means, as of any date, the
value of Shares determined as follows: 
 (a)    If the Shares are listed on one or more established stock exchanges or
national market systems, including without limitation, the New York Stock Exchange or the Nasdaq Stock Market, its Fair Market Value shall be the closing sales price for such Shares (or the closing bid, if no sales were reported) as quoted on the
principal exchange or system on which the Shares are listed (as determined by the Committee) on the date of determination (or, if no closing sales price or closing bid was reported on that date, as applicable, on the last trading date such closing
sales price or closing bid was reported), as reported on the website maintained by such exchange or market system or such other source as the Committee deems reliable; 

(b)    If the Shares are regularly quoted on an automated quotation system (including the OTC Bulletin Board) or by a
recognized securities dealer, its Fair Market Value shall be the closing sales price for such Shares as quoted on such system or by such securities dealer on the date of determination, but if selling prices are not reported, the Fair Market Value of
a Share shall be the mean between the high bid and low asked prices for the Shares on the date of determination (or, if no such prices were reported on that date, on the last date such prices were reported), as reported in The Wall Street Journal or
such other source as the Committee deems reliable; or 
 (c)    In the absence of an established market for the Shares
of the type described in (a) and (b) above, the Fair Market Value thereof shall be determined by the Committee in good faith and in its discretion by reference to (i) the placing price of the latest private placement of the Shares and the
development of the Company’s business operations and the general economic and market conditions since such latest private placement, (ii) other third party transactions involving the Shares and the development of the Company’s
business operation and the general economic and market conditions since such transaction, (iii) an independent valuation of the Shares, or (iv) such other methodologies or information as the Committee determines to be indicative of Fair
Market Value and relevant. 
 2.17    “Group Entity” means any of the Company and Parents, Subsidiaries
and Related Entities of the Company. 
 2.18    “Incentive Share Option” means an Option that is
intended to meet the requirements of Section 422 of the Code or any successor provision thereto. 

2.19    “Independent Director” means (i) if the Shares or other securities representing the Shares
are not listed on a stock exchange, a member of the Board who is a Non-Employee Director; and (ii) if the Shares or other securities representing the Shares are listed on one or more stock exchanges, a
member of the Board who meets the independence standards under the applicable corporate governance rules of the stock exchange(s). 

2.20    “Non-Employee Director” means a member of the Board who
qualifies as a “Non-Employee Director” as defined in Rule 16b-3(b)(3) of the Exchange Act, or any successor definition adopted by the Board. 

2.21    “Non-Qualified Share Option” means an Option that is not
intended to be an Incentive Share Option. 

  
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 2.22    “Option” means a right granted to a Participant
pursuant to Article 5 of the Plan to purchase a specified number of Shares at a specified price during specified time periods. An Option may be either an Incentive Share Option or a Non-Qualified Share Option.

 2.23    “Participant” means a person who, as a member of the Board, Consultant or Employee, has been
granted an Award pursuant to the Plan. 
 2.24    “Parent” means a parent corporation under
Section 424(e) of the Code. 
 2.25    “Plan” means this 2019 Share Incentive Plan of the Company,
as amended and/or restated from time to time. 
 2.26    “Related Entity” means any business,
corporation, partnership, limited liability company or other entity in which the Company, a Parent or Subsidiary of the Company holds a substantial ownership interest, directly or indirectly, or controls through contractual arrangements and
consolidates the financial results according to the Applicable Accounting Standards, but which is not a Subsidiary and which the Board designates as a Related Entity for purposes of the Plan. 

2.27    “Restricted Share” means a Share awarded to a Participant pursuant to Article 6 that is subject
to certain restrictions and may be subject to risk of forfeiture. 
 2.28    “Restricted Share Unit”
means the right granted to a Participant pursuant to Article 7 to receive a Share at a future date. 

2.29    “Securities Act” means the Securities Act of 1933 of the United States, as amended. 

2.30    “Service Recipient” means the Company, any Parent, Subsidiary or Related Entity of the Company to
which a Participant provides services as an Employee, a Consultant or a Director. 
 2.31    “Share”
means the ordinary shares of the Company, par value US$0.00001 per share, and such other securities of the Company that may be substituted for Shares pursuant to Article 9. 

2.32    “Subsidiary” means any corporation or other entity of which a majority of the outstanding voting
shares or voting power is beneficially owned directly or indirectly by the Company. 
 2.33    “Trading
Date” means the closing of the first sale to the general public of the Shares pursuant to a registration statement filed with and declared effective by the U.S. Securities and Exchange Commission under the Securities Act. 

  
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 ARTICLE 3 

SHARES SUBJECT TO THE PLAN 

3.1    Number of Shares. 

(a)    Subject to the provisions of Article 9 and Section 3.1(b), the maximum aggregate number of Shares which may be
issued pursuant to all Awards (including Incentive Share Options) under the Plan shall be a number of up to 2% of the total number of shares issued and outstanding on September 29, 2019 as determined by the Board, plus an annual increase on
each September 30 during the term of the 2019 Plan commencing on September 30, 2020, by an amount determined by the Board; provided, however, that (i) the total number of shares increased in each year shall not be more than 2% of the
total number of shares issued and outstanding on September 29 of the same year and (ii) the aggregate number of shares initially reserved and subsequently increased during the term of the Plan shall not be more than 8% of the total number
of shares issued and outstanding on September 29 immediately preceding the most recent increase. 
 (b)    To the
extent that an Award terminates, expires, or lapses for any reason, any Shares subject to the Award shall again be available for the grant of an Award pursuant to the Plan. Shares delivered by the Participant or withheld by the Company upon the
exercise of any Award under the Plan, in payment of the exercise price thereof or tax withholding thereon, may again be optioned, granted or awarded hereunder, subject to the limitations of Section 3.1(a). If any Awards are forfeited by the
Participant or repurchased by the Company, the Shares underlying such Awards may again be optioned, granted or awarded hereunder, subject to the limitations of Section 3.1(a). To the extent permitted by Applicable Laws, Shares issued in
assumption of, or in substitution for, any outstanding awards of any entity acquired in any form of combination by a Group Entity shall not be counted against Shares available for grant pursuant to the Plan. Notwithstanding the provisions of this
Section 3.1(b), no Shares may again be optioned, granted or awarded if such action would cause an Incentive Share Option to fail to qualify as an incentive share option under Section 422 of the Code. 

3.2    Shares Distributed. Any Shares distributed pursuant to an Award may consist, in whole or in part, of
authorized and unissued Shares, treasury shares (subject to Applicable Laws) or Shares purchased on the open market. Additionally, at the discretion of the Committee, any Shares distributed pursuant to an Award may be represented by American
Depositary Shares. If the number of Shares represented by an American Depositary Share is other than on a one-to-one basis, the limitations of Section 3.1 shall be
adjusted to reflect the distribution of American Depositary Shares in lieu of Shares. 
 ARTICLE 4 

ELIGIBILITY AND PARTICIPATION 

4.1    Eligibility. Persons eligible to participate in this Plan include Employees, Consultants, and Directors, as
determined by the Committee. 
 4.2    Participation. Subject to the provisions of the Plan, the Committee may,
from time to time, select from among all eligible individuals, those to whom Awards shall be granted and shall determine the nature and amount of each Award. No individual shall have any right to be granted an Award pursuant to this Plan. 

  
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 4.3    Jurisdictions. In order to assure the viability of Awards
granted to Participants employed in various jurisdictions, the Committee may provide for such special terms as it may consider necessary or appropriate to accommodate differences in local law, tax policy, or custom applicable in the jurisdiction in
which the Participant resides, is employed, operates or is incorporated. Moreover, the Committee may approve such supplements to, or amendments, restatements, or alternative versions of, the Plan as it may consider necessary or appropriate for such
purposes without thereby affecting the terms of the Plan as in effect for any other purpose; provided, however, that no such supplements, amendments, restatements, or alternative versions shall increase the share limitations contained in
Section 3.1 of the Plan. Notwithstanding the foregoing, the Committee may not take any actions hereunder, and no Awards shall be granted, that would violate any Applicable Laws. 

ARTICLE 5 
 OPTIONS

 5.1    General. The Committee is authorized to grant Options to Participants on the following terms and
conditions: 
 (a)    Exercise Price. The exercise price per Share subject to an Option shall be determined by
the Committee and set forth in the Award Agreement which may be a fixed price or a variable price related to the Fair Market Value of the Shares. The exercise price per Share subject to an Option may be amended or adjusted in the absolute discretion
of the Committee, the determination of which shall be final, binding and conclusive. For the avoidance of doubt, to the extent not prohibited by Applicable Laws or any exchange rule, a downward adjustment of the exercise prices of Options mentioned
in the preceding sentence shall be effective without the approval of the Company’s shareholders or the approval of the affected Participants. 

(b)    Time and Conditions of Exercise. The Committee shall determine the time or times at which an Option may be
exercised in whole or in part, including exercise prior to vesting; provided that the term of any Option granted under the Plan shall not exceed ten years, except as provided in Section 12.1. The Committee shall also determine any
conditions, if any, that must be satisfied before all or part of an Option may be exercised. 
 (c)    Payment.
The Committee shall determine the methods by which the exercise price of an Option may be paid, the form of payment, including, without limitation (i) cash or check denominated in U.S. Dollars, (ii) to the extent permissible under the
Applicable Laws, cash or check in Chinese Renminbi, (iii) cash or check denominated in any other local currency as approved by the Committee, (iv) Shares held for such period of time as may be required by the Committee in order to avoid
adverse financial accounting consequences and having a Fair Market Value on the date of delivery equal to the aggregate exercise price of the Option or exercised portion thereof, (v) after the Trading Date the delivery of a notice that the
Participant has placed a market sell order with a broker with respect to Shares then issuable upon exercise of the Option, and that the broker has been directed to pay a sufficient portion of the net proceeds of the sale to the Company in
satisfaction of the Option exercise price; provided that payment of such proceeds is then made to the Company upon settlement of such sale, (vi) other property acceptable to the Committee with a Fair Market Value equal to the exercise
price, or (vii) any combination of the foregoing. Notwithstanding any other provision of the Plan to the contrary, no Participant who is a member of the Board or an “executive officer” of the Company within the meaning of
Section 13(k) of the Exchange Act shall be permitted to pay the exercise price of an Option in any method which would violate Section 13(k) of the Exchange Act. 

  
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 (d)    Evidence of Grant. All Options shall be evidenced by an
Award Agreement between the Company and the Participant. The Award Agreement shall include such additional provisions as may be specified by the Committee. 

(e)    Effects of Termination of Employment or Service on Options. Termination of employment or service shall have
the following effects on Options granted to the Participants unless otherwise provided in the Award Agreement: 

(i)    Dismissal for Cause. Unless otherwise provided in the Award Agreement, if a Participant’s employment
by or service to the Service Recipient is terminated by the Service Recipient for Cause, the Participant’s Options will terminate upon such termination, whether or not the Option is then vested and/or exercisable; 

(ii)    Death or Disability. Unless otherwise provided in the Award Agreement, if a Participant’s employment
by or service to the Service Recipient terminates as a result of the Participant’s death or Disability: 
  

	 	(a)	 the Participant (or his or her legal representative or beneficiary, in the case of the Participant’s
Disability or death, respectively), will have until the date that is 12 months after the Participant’s termination of Employment to exercise the Participant’s Options (or portion thereof) to the extent that such Options were vested and
exercisable on the date of the Participant’s termination of Employment on account of death or Disability; 

  

	 	(b)	 the Options, to the extent not vested and exercisable on the date of the Participant’s termination of
Employment or service, shall terminate upon the Participant’s termination of Employment or service on account of death or Disability; and 

  

	 	(c)	 the Options, to the extent exercisable for the 12-month period
following the Participant’s termination of Employment or service and not exercised during such period, shall terminate at the close of business on the last day of the 12-month period.

 (iii)    Other Terminations of Employment or Service. Unless otherwise provided in the
Award Agreement, if a Participant’s employment by or service to the Service Recipient terminates for any reason other than a termination by the Service Recipient for Cause or because of the Participant’s death or Disability: 

 

	 	(a)	 the Participant will have until the date that is 90 days after the Participant’s termination of Employment
or service to exercise his or her Options (or portion thereof) to the extent that such Options were vested and exercisable on the date of the Participant’s termination of Employment or service; 

  
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	 	(b)	 the Options, to the extent not vested and exercisable on the date of the Participant’s termination of
Employment or service, shall terminate upon the Participant’s termination of Employment or service; and 

  

	 	(c)	 the Options, to the extent exercisable for the 90-day period following
the Participant’s termination of Employment or service and not exercised during such period, shall terminate at the close of business on the last day of the 90-day period. 

5.2    Incentive Share Options. Incentive Share Options may be granted to Employees of the Company, a Parent or
Subsidiary of the Company. Incentive Share Options may not be granted to employees of a Related Entity or to Independent Directors or Consultants. The terms of any Incentive Share Options granted pursuant to the Plan, in addition to the requirements
of Section 5.1, must comply with the following additional provisions of this Section 5.2: 

(a)    Individual Dollar Limitation. The aggregate Fair Market Value (determined as of the time the Option is
granted) of all Shares with respect to which Incentive Share Options are first exercisable by a Participant in any calendar year may not exceed $100,000 or such other limitation as imposed by Section 422(d) of the Code, or any successor
provision. To the extent that Incentive Share Options are first exercisable by a Participant in excess of such limitation, the excess shall be considered Non-Qualified Share Options. 

(b)    Exercise Price. The exercise price of an Incentive Share Option shall be equal to the Fair Market Value on
the date of grant. However, the exercise price of any Incentive Share Option granted to any individual who, at the date of grant, owns Shares possessing more than ten percent of the total combined voting power of all classes of shares of the Company
or any Parent or Subsidiary of the Company may not be less than 110% of Fair Market Value on the date of grant and such Option may not be exercisable for more than five years from the date of grant. 

(c)    Transfer Restriction. The Participant shall give the Company prompt notice of any disposition of Shares
acquired by exercise of an Incentive Share Option within (i) two years from the date of grant of such Incentive Share Option or (ii) one year after the transfer of such Shares to the Participant. 

(d)    Expiration of Incentive Share Options. No Award of an Incentive Share Option may be made pursuant to this
Plan after the tenth anniversary of the Effective Date. 
 (e)    Right to Exercise. During a Participant’s
lifetime, an Incentive Share Option may be exercised only by the Participant. 
 ARTICLE 6 

RESTRICTED SHARES 

6.1    Grant of Restricted Shares. The Committee, at any time and from time to time, may grant Restricted Shares to
Participants as the Committee, in its sole discretion, shall determine. The Committee, in its sole discretion, shall determine the number of Restricted Shares to be granted to each Participant. 

  
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 6.2    Restricted Shares Award Agreement. Each Award of
Restricted Shares shall be evidenced by an Award Agreement that shall specify the period of restriction, the number of Restricted Shares granted, and such other terms and conditions as the Committee, in its sole discretion, shall determine. Unless
the Committee determines otherwise, Restricted Shares shall be held by the Company as escrow agent until the restrictions on such Restricted Shares have lapsed. 

6.3    Issuance and Restrictions. Restricted Shares shall be subject to such restrictions on transferability and
other restrictions as the Committee may impose (including, without limitation, limitations on the right to vote Restricted Shares or the right to receive dividends on the Restricted Shares). These restrictions may lapse separately or in combination
at such times, pursuant to such circumstances, in such installments, or otherwise, as the Committee determines at the time of the grant of the Award or thereafter. 

6.4    Forfeiture/Repurchase. Except as otherwise determined by the Committee at the time of the grant of the Award
or thereafter, upon termination of employment or service during the applicable restriction period, Restricted Shares that are at that time subject to restrictions shall be forfeited or repurchased in accordance with the Award Agreement; provided,
however, that the Committee may (a) provide in any Restricted Share Award Agreement that restrictions or forfeiture and repurchase conditions relating to Restricted Shares will be waived in whole or in part in the event of terminations
resulting from specified causes, and (b) in other cases waive in whole or in part restrictions or forfeiture and repurchase conditions relating to Restricted Shares. 

6.5    Certificates for Restricted Shares. Restricted Shares granted pursuant to the Plan may be evidenced in such
manner as the Committee shall determine. If certificates representing Restricted Shares are registered in the name of the Participant, certificates must bear an appropriate legend referring to the terms, conditions, and restrictions applicable to
such Restricted Shares, and the Company may, at its discretion, retain physical possession of the certificate until such time as all applicable restrictions lapse. 

6.6    Removal of Restrictions. Except as otherwise provided in this Article 6, Restricted Shares granted under the
Plan shall be released from escrow as soon as practicable after the last day of the period of restriction. The Committee, in its discretion, may accelerate the time at which any restrictions shall lapse or be removed. After the restrictions have
lapsed, the Participant shall be entitled to have any legend or legends under Section 6.5 removed from his or her Share certificate, and the Shares shall be freely transferable by the Participant, subject to applicable legal restrictions. The
Committee (in its discretion) may establish procedures regarding the release of Shares from escrow and the removal of legends, as necessary or appropriate to minimize administrative burdens on the Company. 

ARTICLE 7 
 RESTRICTED
SHARE UNITS 
 7.1    Grant of Restricted Share Units. The Committee, at any time and from time to time, may
grant Restricted Share Units to Participants as the Committee, in its sole discretion, shall determine. The Committee, in its sole discretion, shall determine the number of Restricted Share Units to be granted to each Participant. 

  
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 7.2    Restricted Share Units Award Agreement. Each Award of
Restricted Share Units shall be evidenced by an Award Agreement that shall specify any vesting conditions, the number of Restricted Share Units granted, and such other terms and conditions as the Committee, in its sole discretion, shall determine.

 7.3    Performance Objectives and Other Terms. The Committee, in its discretion, may set performance
objectives or other vesting criteria which, depending on the extent to which they are met, will determine the number or value of Restricted Share Units that will be paid out to the Participants. 

7.4    Form and Timing of Payment of Restricted Share Units. At the time of grant, the Committee shall specify the
date or dates on which the Restricted Share Units shall become fully vested and nonforfeitable. Upon vesting, the Committee, in its sole discretion, may pay Restricted Share Units in the form of cash, Shares or a combination thereof. 

7.5    Forfeiture/Repurchase. Except as otherwise determined by the Committee at the time of the grant of the Award
or thereafter, upon termination of employment or service during the applicable restriction period, Restricted Share Units that are at that time unvested shall be forfeited or repurchased in accordance with the Award Agreement; provided,
however, the Committee may (a) provide in any Restricted Share Unit Award Agreement that restrictions or forfeiture and repurchase conditions relating to Restricted Share Units will be waived in whole or in part in the event of terminations
resulting from specified causes, and (b) in other cases waive in whole or in part restrictions or forfeiture and repurchase conditions relating to Restricted Share Units. 

ARTICLE 8 
 PROVISIONS
APPLICABLE TO AWARDS 
 8.1    Award Agreement. Awards under the Plan shall be evidenced by Award Agreements
that set forth the terms, conditions and limitations for each Award which may include the term of an Award, the provisions applicable in the event the Participant’s employment or service terminates, and the Company’s authority to
unilaterally or bilaterally amend, modify, suspend, cancel or rescind an Award. 
 8.2    No Transferability; Limited
Exception to Transfer Restrictions. 
 8.2.1    Limits on Transfer. Unless otherwise expressly provided in
(or pursuant to) this Section 8.2, by Applicable Laws and by the Award Agreement, as the same may be amended: 

(a)    all Awards are non-transferable and will not be subject in any manner to
sale, transfer, anticipation, alienation, assignment, pledge, encumbrance or charge; 
 (b)    Awards will be exercised
only by the Participant; and 

  
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 (c)    amounts payable or shares issuable pursuant to an Award will be
delivered only to (or for the account of), and, in the case of Shares, registered in the name of, the Participant. 
 In addition, the
shares shall be subject to the restrictions set forth in the applicable Award Agreement. 
 8.2.2    Further
Exceptions to Limits on Transfer. The exercise and transfer restrictions in Section 8.2.1 will not apply to: 

(a)    transfers to the Company or a Subsidiary; 

(b)    transfers by gift to “immediate family” as that term is defined in SEC Rule 16a-1(e) promulgated under the Exchange Act; 
 (c)    the designation of a
beneficiary to receive benefits if the Participant dies or, if the Participant has died, transfers to or exercises by the Participant’s beneficiary, or, in the absence of a validly designated beneficiary, transfers by will or the laws of
descent and distribution; 
 (d)    if the Participant has suffered a disability, permitted transfers or exercises on
behalf of the Participant by the Participant’s duly authorized legal representative; or 
 (e)    subject to the
prior approval of the Committee or an executive officer or director of the Company authorized by the Committee, transfer to one or more natural persons who are the Participant’s family members or entities owned and controlled by the Participant
and/or the Participant’s family members, including but not limited to trusts or other entities whose beneficiaries or beneficial owners are the Participant and/or the Participant’s family members, or to such other persons or entities as
may be expressly approved by the Committee, pursuant to such conditions and procedures as the Committee may establish. Any permitted transfer shall be subject to the condition that the Committee receives evidence satisfactory to it that the transfer
is being made for estate and/or tax planning purposes and on a basis consistent with the Company’s lawful issue of securities. 

Notwithstanding anything else in this Section 8.2.2 to the contrary, but subject to compliance with all Applicable Laws, Incentive Share
Options, Restricted Shares and Restricted Share Units will be subject to any and all transfer restrictions under the Code applicable to such Awards or necessary to maintain the intended tax consequences of such Awards. Notwithstanding clause
(b) above but subject to compliance with all Applicable Laws, any contemplated transfer by gift to “immediate family” as referenced in clause (b) above is subject to the condition precedent that the transfer be approved by the
Committee in order for it to be effective. 
 8.3    Beneficiaries. Notwithstanding Section 8.2, a
Participant may, in the manner determined by the Committee, designate a beneficiary to exercise the rights of the Participant and to receive any distribution with respect to any Award upon the Participant’s death. A beneficiary, legal guardian,
legal representative, or other person claiming any rights pursuant to the Plan is subject to all terms and conditions of the Plan and any Award Agreement applicable to the Participant, except to the extent the Plan and Award Agreement otherwise
provide, and to any additional restrictions deemed necessary or appropriate by the Committee. If the Participant is married and resides in a community property state, a designation of a person other than the Participant’s spouse as his or her
beneficiary with respect to more than 50% of the Participant’s interest in the Award shall not be effective without the prior written consent of the Participant’s spouse. If no beneficiary has been designated or survives the Participant,
payment shall be made to the person entitled thereto pursuant to the Participant’s will or the laws of descent and distribution. Subject to the foregoing, a beneficiary designation may be changed or revoked by a Participant at any time provided
the change or revocation is filed with the Committee. 

  
 12 

 8.4    Share Certificates. 

(a)    Notwithstanding anything herein to the contrary, the Company shall not be required to issue or deliver any
certificates evidencing the Shares pursuant to the exercise of any Award, unless and until the Committee has determined, with advice of counsel, that the issuance and delivery of such certificates is in compliance with all Applicable Laws,
regulations of governmental authorities and, if applicable, the requirements of any exchange on which the Shares are listed or traded. All Share certificates delivered pursuant to the Plan are subject to any stop-transfer orders and other
restrictions as the Committee deems necessary or advisable to comply with all Applicable Laws, and the rules of any national securities exchange or automated quotation system on which the Shares are listed, quoted, or traded. The Committee may place
legends on any Share certificate to reference restrictions applicable to the Shares. In addition to the terms and conditions provided herein, the Committee may require that a Participant make such reasonable covenants, agreements, and
representations as the Committee, in its discretion, deems advisable in order to comply with any such Applicable Laws. The Committee shall have the right to require any Participant to comply with any timing or other restrictions with respect to the
settlement or exercise of any Award, including a window-period limitation, as may be imposed in the discretion of the Committee. 

(b)    Notwithstanding anything herein to the contrary, unless otherwise determined by the Committee or required by
Applicable Laws, the Company shall not deliver to any Participant certificates evidencing Shares issued in connection with any Award and instead such Shares shall be recorded on the books of the Company or, as applicable, its transfer agent or the
Committee. 
 8.5    Paperless Administration. Subject to Applicable Laws, the Committee may make Awards, and
provide applicable disclosure and procedures for exercise of Awards by an internet website or interactive voice response system for the paperless administration of Awards. 

8.6    Stand-Alone and Tandem Awards. Awards granted pursuant to the Plan may, at the discretion of the Committee,
be granted either alone, in addition to, or in tandem with, any other Award granted pursuant to the Plan. Awards granted in addition to or in tandem with other Awards may be granted either at the same time as or at a different time from the grant of
such other Awards. 
 8.7    Foreign Currency. A Participant may be required to provide evidence that any
currency used to pay the exercise price of any Award was acquired and taken out of the jurisdiction in which the Participant resides in accordance with Applicable Laws, including foreign exchange control laws and regulations. In the event the
exercise price for an Award is paid in Chinese Renminbi or other foreign currency, as permitted by the Committee, the amount payable will be determined by conversion from U.S. dollars at the official rate promulgated by the People’s Bank of
China for Chinese Renminbi, or for jurisdictions other than the People’s Republic of China, the exchange rate as selected by the Committee on the date of exercise. 

  
 13 

 ARTICLE 9 

CHANGES IN CAPITAL STRUCTURE 

9.1    Adjustments. In the event of any dividend, share split, combination or exchange of Shares, amalgamation,
arrangement or consolidation, spin-off, recapitalization or other distribution (other than normal cash dividends) of Company assets to its shareholders, or any other change affecting the shares of Shares or
the share price of a Share, the Committee shall make such proportionate adjustments, if any, as the Committee in its discretion may deem appropriate to reflect such change with respect to (a) the aggregate number and type of shares that may be
issued under the Plan (including, but not limited to, adjustments of the limitations in Section 3.1); (b) the terms and conditions of any outstanding Awards (including, without limitation, any applicable performance targets or criteria with
respect thereto); and (c) the grant or exercise price per share for any outstanding Awards under the Plan. 

9.2    Corporate Transactions. Except as may otherwise be provided in any Award Agreement or any other written
agreement entered into by and between the Company and a Participant, if the Committee anticipates the occurrence, or upon the occurrence, of a Corporate Transaction, the Committee may, in its sole discretion, provide for (i) any and all Awards
outstanding hereunder to terminate at a specific time in the future and shall give each Participant the right to exercise the vested portion of such Awards during a period of time as the Committee shall determine, or (ii) the purchase of any
Award for an amount of cash equal to the amount that could have been attained upon the exercise of such Award or realization of the Participant’s rights had such Award been currently exercisable or payable or fully vested (and, for the
avoidance of doubt, if as of such date the Committee determines in good faith that no amount would have been attained upon the exercise of such Award, then such Award may be terminated by the Company without payment), or (iii) the replacement
of such Award with other rights or property selected by the Committee in its sole discretion or the assumption of or substitution of such Award by the successor or surviving corporation, or a Parent or Subsidiary thereof, with appropriate
adjustments as to the number and kind of Shares and prices, or (iv) payment of such Award in cash based on the value of Shares on the date of the Corporate Transaction plus reasonable interest on the Award through the date as determined by the
Committee when such Award would otherwise be vested or have been paid in accordance with its original terms, if necessary to comply with Section 409A of the Code. 

9.3    Outstanding Awards – Other Changes. In the event of any other change in the capitalization of the
Company or corporate change other than those specifically referred to in this Article 9, the Committee may, in its absolute discretion, make such adjustments in the number and class of shares subject to Awards outstanding on the date on which such
change occurs and in the per share grant or exercise price of each Award as the Committee may consider appropriate to prevent dilution or enlargement of rights. 

9.4    No Other Rights. Except as expressly provided in the Plan, no Participant shall have any rights by reason of
any subdivision or consolidation of Shares of any class, the payment of any dividend, any increase or decrease in the number of shares of any class or any dissolution, liquidation, merger, or consolidation of the Company or any other corporation.
Except as expressly provided in the Plan or pursuant to action of the Committee under the Plan, and no issuance by the Company of shares of any class, or securities convertible into shares of any class, shall affect, and no adjustment by reason
thereof shall be made with respect to, the number of Shares subject to an Award or the grant or exercise price of any Award. 

  
 14 

 ARTICLE 10 

ADMINISTRATION 

10.1    Committee. The Plan shall be administered by the Board or a committee of one or more members of the Board
to whom the Board shall delegate the authority to grant or amend Awards to Participants other than any of the Committee members, Independent Directors and executive officers of the Company. Reference to the Committee shall refer to the Board in
absence of the Committee. Notwithstanding the foregoing, the full Board, acting by majority of its members in office, shall conduct the general administration of the Plan if required by Applicable Laws, and with respect to Awards granted to
Committee members, Independent Directors and executive officers of the Company and for purposes of such Awards, the term “Committee” as used in the Plan shall be deemed to refer to the Board. 

10.2    Action by the Committee. A majority of the Committee shall constitute a quorum. The acts of a majority of
the members of the Committee present at any meeting at which a quorum is present, and acts approved unanimously in writing by all members of the Committee in lieu of a meeting, shall be deemed the acts of the Committee. Each member of the Committee
is entitled to, in good faith, rely or act upon any report or other information furnished to that member by any officer or other employee of a Group Entity, the Company’s independent certified public accountants, or any executive compensation
consultant or other professional retained by the Company to assist in the administration of the Plan. 

10.3    Authority of the Committee. Subject to any specific designation in the Plan, the Committee has the
exclusive power, authority and discretion to: 
 (a)    designate Participants to receive Awards; 

(b)    determine the type or types of Awards to be granted to each Participant; 

(c)    determine the number of Awards to be granted and the number of Shares to which an Award will relate; 

(d)    determine the terms and conditions of any Award granted pursuant to the Plan, including, but not limited to, the
exercise price, grant price, or purchase price, any restrictions or limitations on the Award, any schedule for lapse of forfeiture restrictions or restrictions on the exercisability of an Award, and accelerations or waivers thereof, any provisions
related to non-competition and recapture of gain on an Award, based in each case on such considerations as the Committee in its sole discretion determines; 

(e)    determine whether, to what extent, and pursuant to what circumstances an Award may be settled in, or the exercise
price of an Award may be paid in, cash, Shares, other Awards, or other property, or an Award may be canceled, forfeited, or surrendered; 

  
 15 

 (f)    prescribe the form of each Award Agreement, which need not be
identical for each Participant; 
 (g)    decide all other matters that must be determined in connection with an Award;

 (h)    establish, adopt, or revise any rules and regulations as it may deem necessary or advisable to administer the
Plan; 
 (i)    interpret the terms of, and any matter arising pursuant to, the Plan or any Award Agreement; 

(j)    amend terms and conditions of Award Agreements; and 

(k)    make all other decisions and determinations that may be required pursuant to the Plan or as the Committee deems
necessary or advisable to administer the Plan, including design and adopt from time to time new types of Awards that are in compliance with Applicable Laws. 

10.4    Decisions Binding. The Committee’s interpretation of the Plan, any Awards granted pursuant to the
Plan, any Award Agreement and all decisions and determinations by the Committee with respect to the Plan are final, binding, and conclusive on all parties. 

ARTICLE 11 
 EFFECTIVE
AND EXPIRATION DATE 
 11.1    Effective Date. This Plan shall become effective on September 30, 2019
(the “Effective Date”). No Award may be granted pursuant to the Plan before the Effective Date or on the tenth anniversary of the Effective Date. . 

11.2    Expiration Date. The Plan will expire on, and no Award may be granted pursuant to the Plan after, the tenth
anniversary of the Effective Date. Any Awards that are outstanding on the tenth anniversary of the Effective Date shall remain in force according to the terms of the Plan and the applicable Award Agreement. 

ARTICLE 12 
 AMENDMENT,
MODIFICATION, AND TERMINATION 
 12.1    Amendment, Modification, and Termination. With the
approval of the Board, at any time and from time to time, the Committee may terminate, amend or modify the Plan; provided, however, that (a) to the extent necessary and desirable to comply with Applicable Laws or stock exchange rules,
the Company shall obtain shareholder approval of any Plan amendment in such a manner and to such a degree as required, unless the Company decides to follow home country practice, and (b) unless the Company decides to follow home country
practice, shareholder approval is required for any amendment to the Plan that (i) increases the number of Shares available under the Plan (other than any adjustment as provided by Article 9), or (ii) permits the Committee to extend the
term of the Plan or the exercise period for an Option beyond ten years from the date of grant. 

  
 16 

 12.2    Awards Previously Granted. Except with respect to
amendments made pursuant to Section 12.1, no termination, amendment, or modification of the Plan shall adversely affect in any material way any Award previously granted pursuant to the Plan without the prior written consent of the Participant.

 ARTICLE 13 

GENERAL PROVISIONS 

13.1    No Rights to Awards. No Participant, employee, or other person shall have any claim to be granted any Award
pursuant to the Plan, and neither the Company nor the Committee is obligated to treat Participants, employees, and other persons uniformly. 

13.2    No Shareholders Rights. No Award gives the Participant any of the rights of a shareholder of the Company
unless and until Shares are in fact issued to such person in connection with such Award. 
 13.3    Taxes. No
Shares shall be delivered under the Plan to any Participant until such Participant has made arrangements acceptable to the Committee for the satisfaction of any income and employment tax withholding obligations under Applicable Laws. The relevant
Group Entity shall have the authority and the right to deduct or withhold, or require a Participant to remit to the Company, an amount sufficient to satisfy all applicable taxes (including the Participant’s payroll tax obligations) required or
permitted by Applicable Laws to be withheld with respect to any taxable event concerning a Participant arising as a result of this Plan. The Committee may in its discretion and in satisfaction of the foregoing requirement allow a Participant to
elect to have the Company withhold Shares otherwise issuable under an Award (or allow the return of Shares) having a Fair Market Value equal to the sums required to be withheld. Notwithstanding any other provision of the Plan, the number of Shares
which may be withheld with respect to the issuance, vesting, exercise or payment of any Award (or which may be repurchased from the Participant of such Award after such Shares were acquired by the Participant from the Company) in order to satisfy
any income and payroll tax liabilities applicable to the Participant with respect to the issuance, vesting, exercise or payment of the Award shall, unless specifically approved by the Committee, be limited to the number of Shares which have a Fair
Market Value on the date of withholding or repurchase equal to the aggregate amount of such liabilities based on the minimum statutory withholding rates for the applicable income and payroll tax purposes that are applicable to such supplemental
taxable income. 
 13.4    No Right to Employment or Services. Nothing in the Plan or any Award Agreement shall
interfere with or limit in any way the right of the Service Recipient to terminate any Participant’s employment or services at any time, nor confer upon any Participant any right to continue in the employment or services of any Service
Recipient. 
 13.5    Unfunded Status of Awards. The Plan is intended to be an “unfunded” plan for
incentive compensation. With respect to any payments not yet made to a Participant pursuant to an Award, nothing contained in the Plan or any Award Agreement shall give the Participant any rights that are greater than those of a general creditor of
the relevant Group Entity. 

  
 17 

 13.6    Indemnification. To the extent allowable pursuant to
Applicable Laws, each member of the Committee or of the Board shall be indemnified and held harmless by the Company from any loss, cost, liability, or expense that may be imposed upon or reasonably incurred by such member in connection with or
resulting from any claim, action, suit, or proceeding to which he or she may be a party or in which he or she may be involved by reason of any action or failure to act pursuant to the Plan and against and from any and all amounts paid by him or her
in satisfaction of judgment in such action, suit, or proceeding against him or her; provided he or she gives the Company an opportunity, at its own expense, to handle and defend the same before he or she undertakes to handle and defend it on
his or her own behalf. The foregoing right of indemnification shall not be exclusive of any other rights of indemnification to which such persons may be entitled pursuant to the Company’s Memorandum of Association and Articles of Association,
as a matter of law, or otherwise, or any power that the Company may have to indemnify them or hold them harmless. 

13.7    Relationship to Other Benefits. No payment pursuant to the Plan shall be taken into account in determining
any benefits pursuant to any pension, retirement, savings, profit sharing, group insurance, welfare or other benefit plan of any Group Entity except to the extent otherwise expressly provided in writing in such other plan or an agreement thereunder.

 13.8    Expenses. The expenses of administering the Plan shall be borne by the Group Entities. 

13.9    Titles and Headings. The titles and headings of the Sections in the Plan are for convenience of reference
only and, in the event of any conflict, the text of the Plan, rather than such titles or headings, shall control. 

13.10    Fractional Shares. No fractional Shares shall be issued and the Committee shall determine, in its
discretion, whether cash shall be given in lieu of fractional Shares or whether such fractional Shares shall be eliminated by rounding up or down as appropriate. 

13.11    Limitations Applicable to Section 16 Persons. Notwithstanding any other provision of
the Plan, the Plan, and any Award granted or awarded to any Participant who is then subject to Section 16 of the Exchange Act, shall be subject to any additional limitations set forth in any applicable exemptive rule under Section 16 of
the Exchange Act (including any amendment to Rule 16b-3 of the Exchange Act) that are requirements for the application of such exemptive rule. To the extent permitted by the Applicable Laws, the Plan and
Awards granted or awarded hereunder shall be deemed amended to the extent necessary to conform to such applicable exemptive rule. 

13.12    Government and Other Regulations. The obligation of the Company to make payment of awards in Shares or
otherwise shall be subject to all Applicable Laws, and to such approvals by government agencies as may be required. The Company shall be under no obligation to register any of the Shares paid pursuant to the Plan under the Securities Act or any
other similar law in any applicable jurisdiction. If the Shares paid pursuant to the Plan may in certain circumstances be exempt from registration pursuant to the Securities Act or other Applicable Laws, the Company may restrict the transfer of such
Shares in such manner as it deems advisable to ensure the availability of any such exemption. 
 13.13    Governing
Law. The Plan and all Award Agreements shall be construed in accordance with and governed by the laws of the Cayman Islands. 

  
 18 

 13.14    Section 409A. To the extent that the Committee
determines that any Award granted under the Plan is or may become subject to Section 409A of the Code, the Award Agreement evidencing such Award shall incorporate the terms and conditions required by Section 409A of the Code. To the extent
applicable, the Plan and the Award Agreements shall be interpreted in accordance with Section 409A of the Code and the U.S. Department of Treasury regulations and other interpretative guidance issued thereunder, including without limitation any
such regulation or other guidance that may be issued after the Effective Date. Notwithstanding any provision of the Plan to the contrary, in the event that following the Effective Date the Committee determines that any Award may be subject to
Section 409A of the Code and related Department of Treasury guidance (including such Department of Treasury guidance as may be issued after the Effective Date), the Committee may adopt such amendments to the Plan and the applicable Award
agreement or adopt other policies and procedures (including amendments, policies and procedures with retroactive effect), or take any other actions, that the Committee determines are necessary or appropriate to (a) exempt the Award from
Section 409A of the Code and/or preserve the intended tax treatment of the benefits provided with respect to the Award, or (b) comply with the requirements of Section 409A of the Code and related U.S. Department of Treasury guidance.

 13.15    Appendices. With the approval of the Board, the Committee may approve such supplements, amendments or
appendices to the Plan as it may consider necessary or appropriate for purposes of compliance with Applicable Laws or otherwise and such supplements, amendments or appendices shall be considered a part of the Plan; provided, however, that no such
supplements shall increase the share limitation contained in Section 3.1 of the Plan. 
 [Remainder of Page Intentionally Left
Blank] 

  
 19Exhibit 10.1

 

MEMBERSHIP INTEREST PURCHASE
AGREEMENT

 

This Membership Interest
Purchase Agreement (this “Agreement”) is made as of this 11th day of September, 2019 (the “Effective
Date”), by and between Jerrick Media Holdings, Inc., a Nevada corporation (“Jerrick” or the “Buyer”),
and Home Revolution, LLC, a Delaware limited liability company (“Home Revolution” or the “Seller”).
Seller and Buyer are sometimes referred to in this Agreement collectively as the “Parties” and each individually
as a “Party.”

 

RECITALS

 

WHEREAS, Home Revolution
owns 100% of the membership interests in Seller’s Choice, LLC, a New Jersey limited liability company (“Seller’s
Choice”); and

 

WHEREAS, Home Revolution
desires to sell, assign and transfer to Buyer, and Buyer wishes to purchase from Home Revolution, 100% of the membership interests
(the “Transferred Interests”) of Seller’s Choice pursuant and subject to the terms and conditions set
forth herein.

 

Now, therefore, in
consideration of the promises and the mutual covenants and agreements contained herein, the receipt and sufficiency of which is
hereby acknowledged, the Parties, intending to be legally bound, agree as follows:

 

AGREEMENT

 

1. 
Sale and Purchase of Transferred Interests. Upon the terms and subject to the conditions set forth in this Agreement, Home
Revolution hereby irrevocably sells, conveys, assigns, transfers and delivers to Buyer, and Buyer hereby purchases and acquires,
Home Revolution’s right, title and interest in and to the Transferred Interests, free and clear of all liens, encumbrances,
security interests, pledges, options, claims and rights of others of any nature whatsoever.

 

2. 
Consideration. In consideration for the sale of Transferred Interests, Buyer shall deliver to the Seller the following at
the Closing (as defined in Section 3) (collectively, the “Consideration”): (i) 333,334 shares of Buyer’s
common stock, par value $0.001 per share (reflecting a calculation of a price per share of $3.00) (the “Shares”);
(ii) $340,000 in cash (the “Cash Consideration”); and (iii) a secured promissory note in the principal amount
of $660,000 in the form attached as Exhibit A hereto (the “Note”). The Seller hereby acknowledges and
agrees that an aggregate of Forty Thousand Dollars ($40,000), in cash, was previously paid to the Seller and such payments shall
be credited against the Cash Consideration. In connection with the Note, the Parties shall enter into a Security Agreement, in
the form attached hereto as Exhibit B (the “Security Agreement”), whereby the assets of Seller’s
Choice shall secure and serve as collateral for the obligations of Buyer under the Note.

 

3. 
Closing. The closing of the transactions contemplated by this Agreement (the “Closing”) shall take place
simultaneously with the execution of this Agreement on the Effective Date of this Agreement (the “Closing Date”)
at the offices of Sheppard, Mullin, Richter & Hampton, LLP, 30 Rockefeller Plaza, New York, NY 10112. The consummation of the
transactions contemplated by this Agreement shall be deemed to occur at 12:01 a.m. on the Closing Date. At the Closing: (i) all
of Seller’s right, title, and interest in and to the Transferred Interests will be transferred and conveyed to the Buyer,
free of all liens and encumbrances, subject to the delivery of the Consideration, (ii) the Buyer will deliver to Seller the Consideration;
and (iii) the Parties will enter into the Security Agreement.

 

    -1-

     

    

 

4. Costs. Buyer shall be solely responsible for all costs and expenses (including without limitation legal and accounting fees)
incurred in connection with the transactions contemplated by this Agreement. It is acknowledged that there will be no broker’s
commission, finder fee or similar fee payable in connection with this Agreement.

 

5. Representations
and Warranties of the Seller and/or Seller’s Choice. The Seller represents and warrants to the Buyer that, except as
set forth in the schedules accompanying this Agreement (each, a “Schedule” and, collectively, the “Disclosure
Schedules”), the statements in this Section 5 are correct and complete as of the date of this Agreement except
where the representations and warranties speak as of a specific date other than such dates, which are correct and complete as
of such other date. The Disclosure Schedules refer to the section of this Agreement to which such Schedule is responsive and each
such Schedule shall be deemed to have been disclosed with respect to all other sections of this Agreement for which the same is
reasonably apparent on its face. The Disclosure Schedules shall not vary, change or alter the literal meaning of the representations
and warranties of the Seller or Seller’s Choice contained in this Agreement other than creating exceptions thereto which
are responsive to the language of the representations and warranties contained in this Agreement. Capitalized terms used in the
Disclosure Schedules and not otherwise defined therein have the meanings given to them in this Agreement.

 

5.01 Organization
and Corporate Power. Each of Seller and Seller’s Choice is a limited liability company duly organized, validly existing
and in good standing in the state of its organization, and each of Seller and Seller’s Choice have all requisite power and
authority and all licenses, permit, approval, waiver, order, authorization, right or privilege of any nature whatsoever, granted,
issued, approved or allowed by any Governmental Authority (as defined in Section 5.03) (“Permits”) necessary
to own and operate its properties and to carry on its businesses as now conducted. Each of Seller’s subsidiaries and the
Company Subsidiaries (as defined below) is a company duly formed, validly existing and in good standing under the laws of the state
of its organization or incorporation, and has all requisite power and authority and all authorizations, licenses and Permits necessary
to own and operate its properties and to carry on its businesses as now conducted. Each of the Seller and Seller’s Choice
is qualified to do business, and in good standing, in every jurisdiction in which its ownership of property or the conduct of business
as now conducted requires it to qualify. Section 5.01 of the Disclosure Schedules sets forth a list of those jurisdictions
in which Seller’s Choice is so qualified to do business.

 

    -2-

     

    

 

5.02 Subsidiaries;
Right to Acquire Interests. Section 5.02 of the Disclosure Schedules lists all of the subsidiaries of Seller’s
Choice (each a “Company Subsidiary,” and collectively, the “Company Subsidiaries”) and sets
forth the issued and outstanding equity interests of each Company Subsidiary (the “Equity Interests”). Such
Equity Interests are duly authorized, validly issued, fully paid and nonassessable and were issued in compliance with all applicable
laws. Seller’s Choice owns the Equity Interests free and clear of all Liens. Except as set forth on Section 5.02 of
the Disclosure Schedules, Seller’s Choice has never owned, and does not presently own, of record or beneficially, or control,
directly or indirectly, any capital stock or other equity interest, or any securities convertible into capital stock or any other
equity interest in any individual, sole proprietorship, joint venture, partnership, company, corporation, association, cooperation,
trust, estate, Governmental, or any other entity of any nature whatsoever (each, a “Person”), nor has Seller’s
Choice, directly or indirectly, ever been a participant in any joint venture, partnership, limited liability company, trust, association
or other non-corporate entity, except as a division or subsidiary of Seller. For purposes of this Agreement “Liens”
shall mean, with respect to any Person, any mortgage, pledge, hypothecation, judgment lien or similar legal process, title retention
lien, or other lien, security interest or encumbrance of any nature or kind granted by such Person or arising by judicial process
or otherwise, including the interest of a vendor under any conditional sale or other title retention agreement and the interest
of a lessor under a lease of any interest in any kind of property or asset, whether real, personal or mixed, or tangible or intangible,
by such Person as lessee that is, or should be, a capital lease on the balance sheet of such Person prepared in accordance with
generally accepted accounting principles (“GAAP”).

 

5.03 Authorization;
No Breach; Valid and Binding Agreement. Except as set forth in Section 5.03 of the Disclosure Schedules, the execution,
delivery and performance of this Agreement by the Seller and Seller’s Choice and the consummation of the transactions contemplated
hereby have been duly and validly authorized by all requisite action, and no other proceedings on its part are necessary to authorize
the execution, delivery or performance of this Agreement. Except as set forth in Section 5.03 of the Disclosure Schedules,
the execution, delivery and performance of this Agreement by the Seller and the consummation of the transactions contemplated hereby
do not conflict with or result in a breach of, constitute a default under, result in a violation of, result in the creation of
any Lien upon any assets of Seller or Seller’s Choice under, or require any authorization, consent, approval, exemption or
other action by or notice to any court or other foreign, federal, state or local government, or any political subdivision thereof,
or any court, agency or other body, organization, group, stock market or exchange exercising any executive, legislative, judicial,
quasi-judicial, regulatory or administrative function of government (“Governmental Authority”) under, the provisions
of Seller’s Choice’s articles of incorporation, articles of organization, bylaws (or equivalent organizational documents)
or any Material Contracts, or any Law, statute, rule or regulation or order, judgment or decree to which Seller’s Choice
is subject. This Agreement has been duly executed and delivered by the Seller and Seller’s Choice and, assuming that this
Agreement is a valid and binding obligation of the other parties hereto, this Agreement constitutes a valid and binding obligation
of the Seller and Seller’s Choice, enforceable in accordance with its terms, except as enforceability may be limited by bankruptcy,
other similar laws or regulations affecting creditors’ rights and general principles of equity affecting the availability
of specific performance and other equitable remedies.

 

5.04 Capitalization,
Title.

 

(a)  All
of the authorized issued and outstanding membership interests of Seller’s Choice are set forth in Section 5.04 of
the Disclosure Schedules (the “Seller’s Choice Interests”). As of the Closing Date, all of the Seller’s
Choice Interests have been duly authorized and are validly issued, fully paid and non-assessable, were not issued in violation
of any contract binding upon Seller’s Choice or the Seller, and were issued in compliance with all applicable organizational
documents of each Seller’s Choice and all applicable federal and state securities or “blue sky” laws and regulations.
All of the Seller’s Choice Interests are owned, beneficially and of record, with good and valid title, by the Seller set
forth in Section 5.04 of the Disclosure Schedules in the respective amounts set forth thereon, free and clear of all Liens,
subscriptions, options, warrants, calls, proxies, rights, commitments or other restrictions of any kind. Upon the Closing, Seller
will convey to the Buyer good and valid title to the Transferred Interests owned by such Seller free and clear of all Liens, subscriptions,
options, warrants, calls, proxies, rights, commitments or other restrictions of any kind.

 

    -3-

     

    

 

(b)  Except
as set forth in Section 5.04 of the Disclosure Schedules, there are no outstanding or authorized subscriptions, options,
rights, warrants, puts, calls or other agreements or commitments of any type directly or indirectly through a third party, that
could require Seller’s Choice or the Seller to issue, grant, sell or transfer any equity interest, any security convertible
into an equity interests in Seller’s Choice, or any other rights to acquire an equity interest in Seller’s Choice.
Neither the Seller nor Seller’s Choice is a party to any voting trust or other agreement with respect to the voting, redemption,
sale, transfer or other disposition of any of its equity. There are no outstanding or authorized stock appreciation, phantom stock,
profit participation or similar rights with respect to Seller’s Choice.

 

5.05 Financial Statements.

 

(a) Section 5.05(a)
of the Disclosure Schedules consists of true and complete copies of the following (collectively, the “Financial Statements”):
(a) Seller’s Choice’s internal unaudited balance sheet as of May 31, 2019 (the “Latest Balance Sheet”)
and (b) Seller’s Choice’s audited balance sheets, statements of operations and members’ deficit, and statements
of cash flows for the fiscal years ended December 31, 2018 and 2017. Section 5.05(a) of the Disclosure Schedules sets forth
the material accounting policies and methodologies used by the Seller to prepare the Financial Statements, which have been applied
on a consistent basis throughout and between the periods covered thereby. The Financial Statements present fairly the financial
condition, assets and liabilities and results of operations and cash flows of Seller’s Choice as of such dates and for the
periods specified. The books and records of Seller’s Choice have been maintained in accordance with good business and bookkeeping
practices.

 

(b) Section 5.05(b)
of the Disclosure Schedules sets forth a true, correct and complete list of all indebtedness of Seller’s Choice (by
creditor and dollar amount) as of the Closing Date. As of the Closing Date, all loans payable by Seller’s Choice to Seller
have been converted into paid-in-capital of Seller’s Choice.

 

5.06 Absence of Certain
Developments. Except as set forth in Section 5.06 of the Disclosure Schedules, since December 31, 2018, Seller’s
Choice has not, and the Seller on behalf of Seller’s Choice has not (and the following have not occurred):

 

(a) mortgaged, pledged or subjected to any material lien, except permitted liens, any material portion of its assets;

 

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(b) 
sold, assigned or transferred any material portion of its tangible assets, or acquired any material tangible assets except in the
ordinary course of business;

 

(c) 
sold, assigned or transferred any intellectual property;

 

(d) 
issued, sold or transferred any of its capital stock or other equity securities, securities convertible into its capital stock
or other equity securities or warrants, options or other rights to acquire its capital stock or other equity securities, or any
bonds or debt securities;

 

(e) 
made any capital investment in, or any loan to, any Person;

 

(f) declared, set aside or paid any dividend or made any distribution with respect to its capital stock (whether in cash or in kind),
or redeemed, purchased or otherwise acquired any of its capital stock;

 

(g) made any material capital expenditures or commitments therefor;

 

(h) made any loan to, or entered into any other transaction with, any of its directors, officers and employees;

 

(i) entered into any employment contract or any collective bargaining agreement, or modified the terms of any such existing contract
or agreement;

 

(j) carried on the business of Seller’s Choice outside of the ordinary course of business consistent with past practice;

 

(k) 
amended, terminated or failed to renew any material contract or permit;

 

(l) entered into any single or series of contracts, agreements or commitments, other than those contracts, agreements or commitments
in the ordinary course of business consistent with past practice;

 

(m) taken (or omitted to take) any action that has had or could reasonably be expected to have or cause a material adverse effect;

 

(n) 
incurred any indebtedness, liability or obligation (or amended the terms of any indebtedness, liability or obligation), except
current liabilities incurred in connection with or for services rendered or goods supplied in the ordinary course of business consistent
with past practice, or liabilities on account of Taxes and other governmental charges (but not penalties, interest or fines in
respect thereof);

 

(o) 
canceled, waived or released any material indebtedness, liability or obligation or right or claim;

 

(p) 
amended any Seller’s Choice organizational or governing documents, instruments or agreements;

 

    -5-

     

    

 

(q) changed the accounting principles, methods or practices (including any change in depreciation or amortization policies or rates)
utilized by the Seller and Seller’s Choice;

 

(r) 
(i) adopted, amended or terminated any employee benefit plan, (ii) entered into or amended any contract with a Person for compensation,
bonus or other benefits, (iii) paid or provided for any stock option, stock purchase, profit sharing, deferred compensation, pension,
retirement or other similar payment or arrangement to any Person, (iv) increased coverage or benefits payable under any existing
employee benefit plan, or (v) waived or modified any non-solicitation or non-competition provisions of any employment contract,
agreement, arrangement or commitment;

 

(s) 
had, or had threatened, any labor dispute, other than routine and individual grievances that are unlikely to result in any claim
or action, or any activity or proceeding by a labor union or representative thereof to organize any employees of Seller’s
Choice or any lockouts, strikes, slowdowns or work stoppages;

 

(t) 
accelerated, transferred, assigned, pledged or hypothecated any accounts receivable of Seller’s Choice;

 

(u) 
made, revoked or changed any Tax election, or settled any matter relating to Taxes; or

 

(v) 
entered into any contract, agreement, arrangement or made any commitment to do anything described in Sections 5.06(a) through
(v), above.

 

5.07 Title to Assets.
Each of Seller and Seller’s Choice has good title to, or a valid leasehold interest in, all of its assets, including the
assets and properties set forth on the Latest Balance Sheet (except for such as may have been disposed of in the ordinary course
of business since the date of the Latest Balance Sheet), free and clear of all Liens (except for permitted liens and other liens
which will be released effective on or before the Closing). Each of Seller and Seller’s Choice has good title to, or a valid
leasehold interest in, all assets which are necessary to the operation of each Seller’s Choice’s businesses as currently
conducted, and such assets are in good operating condition and repair, reasonable wear and tear excepted. Except as disclosed on
Section 5.07 of the Disclosure Schedules, Seller’s Choice does not have any real property leases or subleases. Seller’s
Choice does not have any option to purchase or lease, any real property.

 

5.08 Tax Matters.
Except as set forth in Section 5.08 of the Disclosure Schedules, to Seller’s knowledge:

 

a) Since its formation, Seller’s Choice has been treated as a disregarded entity for U.S. federal income tax purposes.

 

b) 
Each of Seller and Seller’s Choice have timely (i) filed (taking into account any applicable extensions) all Tax Returns
that were required to be filed on or prior to the date hereof and all such Tax Returns were true, correct and complete in all material
respects and (ii) paid all Taxes due and owing by Seller and Seller’s Choice whether or not shown to be due on such Tax Returns.

 

    -6-

     

    

 

c) 
Neither of the Seller or Seller’s Choice are being audited, are currently the subject of any Tax audit or are the subject
of an inquiry by the Internal Revenue Service, or have received any written notices from any Taxing authority that such an audit
or examination is pending.

 

d) Seller
has made available to Buyer true, correct, and complete copies of all Tax Returns of Seller and Seller’s Choice, and examination
reports and statements of deficiencies assessed or agreed to by Seller or Seller’s Choice for all taxable periods beginning
on or after January 1, 2017.

 

e) 
With respect to Seller and Seller’s Choice, no claim has been made for Taxes by any taxing authority in a jurisdiction
in which Seller or Seller’s Choice does not file Tax Returns that it is or may be subject to taxation by that jurisdiction
and neither Seller nor Seller’s Choice has a permanent establishment outside the United States.

 

f) There
are no liens for Taxes upon any asset of Seller’s Choice (other than Taxes not yet due and payable).

 

g) Neither
Seller nor Seller’s Choice has ever requested or received a ruling, technical advice memorandum or similar ruling or memorandum
from any Taxing authority or signed a closing or other agreement with any taxing authority.

 

h) 
Neither Seller nor Seller’s Choice have ever been a party to a “reportable transaction” within the meaning
of section 6707A(c)(1) of the Code or Treasury Regulation Section 1.6011-4.

 

i) Seller’s
Choice is not a successor for Tax purposes to any other Person or has any liability for Taxes of any Person as a transferee or
successor, or by Contract.

 

j) There
are no joint ventures, partnerships, limited liability companies, or other arrangements or Contracts to which Seller’s Choice
is a party that could be treated as a partnership for federal income Tax purposes.

  

k) 
Neither Seller nor Seller’s Choice have waived any statute of limitations in respect of Taxes or agreed to any extension
of time with respect to any Tax assessment or deficiency.

 

l) Seller’s Choice is not bound by, or a party to, any Tax indemnity, Tax allocation or Tax sharing agreement.

 

m) Each of Seller and Seller’s Choice has withheld and paid all taxes required to have been withheld and paid in connection
with amounts paid or owing to any employee, independent contractor, creditor, member, customer, client (or employees of customers
and/or clients) or other third party. Each of Seller and Seller’s Choice has properly issued to all past and present employees
of Seller and Seller’s Choice an IRS W-2. Any Person who has provided or is providing services to of Seller and Seller’s
Choice who has not or will not receive an IRS W-2 form has been classified properly as an independent contractor in full compliance
with the Internal Revenue Code of 1986, as amended from time to time (the “Code”), and federal and state wage
and hour statutes, regulations and rules and Seller and Seller’s Choice has fully and accurately reported such independent
contractor’s compensation on IRS forms 1099 when required to do so. Seller and Seller’s Choice have complied with all
documentation and record keeping requirements related to Taxes.

 

    -7-

     

    

 

n) 
For purposes of this Agreement:

 

“Tax”
or “Taxes” means any United States or foreign, state or local income, gross receipts, sales, license, payroll,
employment, capital gains, excise, severance, stamp, occupation, premium, windfall profits, environmental, customs duties, capital
stock, franchise, profits, withholding, social security (or similar), unemployment, disability, real property, personal property,
use, transfer, value added, alternative or add-on minimum, estimated or other tax, including any interest, penalty, or addition
thereto.

 

“Tax Returns”
means any report, declaration, return, information return, claim for refund, election, disclosure, estimate or statement required
to be supplied to a governmental authority in connection with Taxes, including any schedule or attachment thereto, and including
any amendments thereof.

 

5.09 Contracts and
Commitments.

 

a) Section
5.09 of the Disclosure Schedules, lists the following contracts to which Seller’s Choice is a party (collectively, the
“Material Contracts”):

 

(i) any
pledge, conditional sale or title retention contract, security contract, personal property lease and lease purchase contract to
or from any Person providing for aggregate lease payments in excess of $10,000;

 

(ii) any
contract (or group of related contracts) for the purchase or sale of supplies, products or other personal property or for the
furnishing or receipt of services which involve aggregate consideration in excess of $10,000;

 

(iii) any
contract related to indebtedness;

 

(iv) any
contract containing material non-competition provisions by Seller’s Choice or which otherwise limits the ability of Seller’s
Choice to engage in any activity anywhere in the world;

 

(v) any contract for the employment of any individual on a full-time, or part-time basis, and any severance agreement, non-compete,
confidentiality, trade secrets or similar agreement with or by employees of Seller’s Choice; and any other contract with
any current or former employee or Person whereby the consummation of the transactions contemplated by the hereby would cause Seller’s
Choice to make a payment or provide other consideration to such employee or Person;

 

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(vi) any
other contract (or group of related contracts) the performance of which involves aggregate consideration to be paid by Seller’s
Choice in excess of $10,000;

 

(vii) 
any contract with Seller or any of its Affiliates;

 

(viii) any
contract concerning the sale or acquisition (by merger, purchase or sale of assets or equity or otherwise) of a business or a
portion thereof or assets relating thereto;

 

(ix) 
any contract with a Governmental Authority; and

 

(x) 
any contract that provides for capital expenditures in excess of $10,000 for any single project or related series of projects.

 

b) (i)
Each Material Contract is a legal, valid, binding and enforceable and in full force and effect against Seller’s Choice and
each other party thereto; (ii) neither of Seller and Seller’s Choice nor, to the knowledge of Seller and Seller’s
Choice’s, any other party thereto, is in breach or default and no event has occurred which with notice or lapse of time would
constitute a breach or default or permit termination, modification or acceleration, under any Material Contract; and (iii) Seller
and Seller’s Choice have not received written notice that any party to a Material Contract intends to cancel, not renew or
terminate such Material Contract or to exercise or not exercise any option under such Material Contract.

 

5.10 Intellectual
Property. Section 5.10 of the Disclosure Schedules sets forth all of Seller’s Choice trademarks, trade names,
service marks, service mark registrations, service names, patents, patent rights, copyrights, inventions, licenses, approvals,
governmental authorizations, trade secrets and all other intellectual property rights (the “Intellectual Property”).
Except as set forth in Section 5.10 of the Disclosure Schedules: (a) Seller’s Choice owns all of the Intellectual
Property, free and clear of all Liens; (b) Seller and Seller’s Choice have not received any notices of infringement or misappropriation
from any Person with respect to such Person’s Intellectual Property and the conduct of the business of the Seller’s
Choice, as now or heretofore conducted, does not and did not infringe upon or misappropriate any Intellectual Property right of
any other Person, and none of the employees, partners or officers of Seller’s Choice has ever received any charge, complaint,
claim, demand or notice alleging any such infringement or misappropriation (including any claim that Seller’s Choice must
license or refrain from using all or any portion of the Intellectual Property); (c) Seller and Seller’s Choice are not currently
infringing on the Intellectual Property of any other Person; and (d) neither of Seller and Seller’s Choice has given notice
to any Person asserting infringement or misappropriation by such Person of any of the Intellectual Property and there has been
no unauthorized use, infringement or misappropriation of the Company Intellectual Property by any third party, including employees
and former employees, consultants, customers or suppliers of Seller and Seller’s Choice.

 

5.11 Litigation.
Except as set forth in Section 5.11 of the Disclosure Schedules, there are no demands, claims, suits, actions, litigations,
investigations, audits, studies, arbitrations, administrative hearings, or any other proceedings of any nature whatsoever (“Proceedings”)
pending or, to the Seller’s or Seller’s Choice’s knowledge, threatened against Seller or Seller’s Choice,
at law or in equity, or before or by any federal, state, municipal or other governmental department, commission, board, bureau,
agency or instrumentality, domestic or foreign, and neither of Seller or Seller’s Choice is subject to any outstanding judgment,
order or decree of any court or Governmental Authority. Neither of Seller and Seller’s Choice is a plaintiff in any pending
Proceeding. To the knowledge of the of Seller and Seller’s Choice, no facts exist which would make it commercially advisable
for Seller and Seller’s Choice to initiate a Proceeding against a third party either for equitable relief or to make a demand
for payment or for compensation for monetary damages either prior to Closing or within thirty (30) days thereafter based on facts
within Seller and Seller’s Choice’s knowledge in existence on or prior to the Closing.

 

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5.12 Governmental
Authorities; Consents. Except as set forth in Section 5.12 of the Disclosure Schedules, to the knowledge of Seller and
Seller’s Choice, no Permit, consent, approval or authorization of, or declaration to or filing with, any Governmental Authority
or other Person is required in connection with any of the execution, delivery or performance of this Agreement by the Seller or
Seller’s Choice and the consummation of the transactions set forth herein by Seller and the Company.

 

5.13 Employee Benefit
Plans. Section 5.13 of the Disclosure Schedules list each Employee Benefit Plan that Seller’s Choice maintains
or to which of Seller’s Choice contributes. Each such Employee Benefit Plan (and each related trust, insurance contract,
or fund) complies, and has always complied, in all material respects in form and in operation with the applicable requirements
of the Employee Retirement Income Security Act of 1974, as amended from time to time (“ERISA”) and the Code.
All contributions (including all employer contributions and employee salary reduction contributions) which are due have been paid
to each such Employee Benefit Plan which is an employee pension benefit plan. None of Seller and Seller’s Choice has incurred
any liability to the Pension Benefit Guaranty Corporation (“PBGC”) (other than PBGC premium payments) or otherwise
under Title IV of ERISA (including any withdrawal liability) with respect to any such Employee Benefit Plan which is an employee
pension benefit plan.

 

5.14 Compliance with
Laws. Except as set forth in Section 5.14 of the Disclosure Schedules, each of Seller and Seller’s Choice is,
and has been, to their knowledge, in compliance with all applicable laws and Permits and regulations of foreign, state and local
governments and all agencies thereof. Seller and Seller’s Choice is not relying on any exemption from, or deferral of, any
of the laws or Permits that would not be available after the Closing. Except as set forth in Section 5.14 of the Disclosure
Schedules, Seller’s Choice holds all Permits required by applicable law to conduct its operations as presently conducted
and as proposed to be conducted immediately after Closing and such Permits are in full force and effect. Seller and Seller’s
Choice have not received any notice of any action pending or recommended by any state or federal agencies having jurisdiction over
any Permits to revoke, withdraw, limit or suspend such Permit. To Seller and Seller’s Choice’s knowledge, no event
has occurred which, with the giving of notice, the passage of time, or both, would constitute grounds for a material violation,
order or deficiency with respect to any Permit or to revoke, withdraw, limit or suspend any such Permit. Seller and Seller’s
Choice is not now subject nor has been subject to any action letter, penalty or assessment, investigation or audit, by any Governmental
Authority, or to any other allegation made to Seller’s Choice that Seller’s Choice (including any agent, representative,
or broker, acting on behalf of Seller’s Choice), violated applicable law or the regulations of any Governmental Authority
or made a material false statement or omission to any such Governmental Authority.

 

5.15 Undisclosed Liabilities.
Except as set forth in Section 5.15 of the Disclosure Schedules, neither Seller nor Seller’s Choice has, and has not
ever had, any known liability of any kind or nature (whether asserted or unasserted, whether absolute or contingent, whether accrued
or unaccrued, whether liquidated or unliquidated and whether due or to become due, but excluding any liability for Taxes) (“Liabilities”)
arising out of or related to (a) the operation of Seller’s Choice’s business, (b) any of the transactions entered into
on or prior to the date hereof, (c) any action or inaction taken on or prior to the date hereof, or (d) any facts existing on or
prior to the date hereof, except for Liabilities set forth in the Financial Statements.

 

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5.16 Labor and Employment.

 

(a) Neither
of Seller nor Seller’s Choice has been party to or bound by any collective bargaining contract, labor contract or other written
or oral contract or understanding with any union or labor organization covering wages, hours or terms or conditions of employment.
There are no unfair labor practice Proceedings against Seller’s Choice pending before the National Labor Relations Board
or any state or local agency. There are no pending labor strikes, work stoppages, lockouts or other material labor troubles affecting
Seller’s Choice. There are no unsettled, pending, or to the Seller’s Choice’s knowledge threatened, disputes
between Seller’s Choice and Seller’s Choice’s employees.

 

(b) Section
5.16 of the Disclosure Schedules sets forth a correct and complete list as of the Closing Date showing each employee of any
of Seller’s Choice with their annual base compensation, bonus, position, exempt or non-exempt status, location of employment
and hire date.

 

5.17 Insurance.
The Seller has provided to Buyer a copy of each insurance policy maintained by Seller and Seller’s Choice. Each such insurance
policy is in full force and effect, all premiums due thereon have been paid and Seller and Seller’s Choice each are not in
material default with respect to its obligations under any such insurance policy. Except as set forth in Section 5.17 of
the Disclosure Schedules, Seller’s Choice does not have any self-insurance or co-insurance programs.

 

5.18 Brokerage.
No broker, finder or other Person acting in a similar capacity has participated on behalf of Seller and Seller’s Choice in
connection with the transactions contemplated by this Agreement. Neither Seller nor Seller’s Choice has incurred any liability
for brokers fees’, finders’ fees, agents’ commissions or other similar forms of compensation in connection with
this Agreement or the transactions contemplated hereby.

 

5.19 Affiliate Transactions.
Except as set forth in Section 5.19 of the Disclosure Schedules, no officer, member, director, partner, employee, owner
(each an “Affiliate”) of Seller nor Seller’s Choice provides goods or services to, is employed by, or
is a party to any agreement, contract, commitment or transaction with, Seller’s Choice or has any material interest in any
material property used by Seller’s Choice (each, an “Affiliate Transaction”). All obligations of the Seller
and Seller’s Choice with respect to any Affiliate Transactions, including any outstanding accounts payable, have been satisfied,
discharged and terminated and Seller’s Choice no longer has any further liability in respect of any Affiliate Transaction.
Except as set forth in Section 5.19 of the Disclosure Schedules, from and after the Closing, neither Seller nor Seller’s
Choice will have any obligation to engage in any Affiliate Transaction and Seller and Seller’s Choice will be bound by any
contract with respect to any Affiliate Transaction.

 

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5.20 Certain Payments.
Neither Seller nor Seller’s Choice nor any director, officer, employee, agent or Affiliate of Seller or Seller’s Choice
has directly or indirectly: (a) made any contribution, gift, bribe, rebate, payoff, influence payment, kickback or other payment
in violation of any law to any Person, regardless of form, whether in money, property or services (i) to obtain favorable treatment
in securing business, (ii) to pay for favorable treatment for business secured, or (iii) to obtain special concessions or for special
circumstances already obtained, for or in respect of Seller’s Choice or any Affiliate of Seller and Seller’s Choice,
or (b) established or maintained any fund or asset that has not been recorded in the books and records of the of Seller and Seller’s
Choice.

 

5.21 Bank Accounts;
Directors and Officers and Powers of Attorney. Section 5.21 of the Disclosure Schedules includes a list of each bank
in which Seller’s Choice has an account or safe deposit box and the number of each such account or box. Section 5.21
of the Disclosure Schedules also sets forth a list of the managers and officers of Seller’s Choice and any outstanding powers
of attorney executed on behalf of Seller’s Choice. Seller will transfer control and authority over such bank accounts or
safe deposit boxes to Buyer at the Closing.

 

5.22 Disclosure.
To their knowledge, neither Seller nor Seller’s Choice’s nor any Affiliates of any of the Seller or Seller’s
Choice have withheld from Buyer any facts relating to the assets, properties, liabilities, business operations, financial condition,
results of operations or prospects of Seller’s Choice or its business.

 

6. 
Representations and Warranties of Buyer. The Buyer represents and warrants to the Seller as of the date of this Agreement
and as of the Closing Date that:

 

6.01 Organization
and Corporate Power. The Buyer is a corporation duly organized, validly existing and in good standing under the laws of the
State of Nevada, with full corporate power and authority to enter into this Agreement and perform its obligations hereunder.

 

6.02 Authorization;
Valid and Binding Agreement. The execution, delivery and performance of this Agreement by the Buyer and the consummation of
the transactions contemplated hereby have been duly and validly authorized by all requisite corporate action, and no other proceedings
on its part are necessary to authorize the execution, delivery or performance of this Agreement. This Agreement has been duly executed
and delivered by the Buyer and, assuming that this Agreement is a valid and binding obligation of each of Seller and Seller’s
Choice, this Agreement constitutes a valid and binding obligation of the Buyer, enforceable in accordance with its terms, except
as enforceability may be limited by bankruptcy, other applicable law affecting creditors’ rights and general principles of
equity affecting the availability of specific performance and other equitable remedies.

 

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6.03 No Violation.
The Buyer is not subject to or obligated under its certificate of incorporation, its by-laws, any applicable law, or rule or regulation
of any Governmental Authority, or any material agreement or instrument, or any license, franchise or permit, or subject to any
order, writ, injunction or decree, which would be breached or violated in any material respect by the Buyer’s execution,
delivery or performance of this Agreement or the consummation of the transactions contemplated hereby.

 

6.04 Litigation.
There are no actions, suits or Proceedings pending or, to the Buyer’s knowledge, threatened against the Buyer at law or in
equity, or before or by any federal, state, municipal or other governmental department, commission, board, bureau, agency or instrumentality,
domestic or foreign, which would adversely affect the Buyer’s performance under this Agreement or the consummation of the
transactions contemplated hereby. The Buyer is not subject to any outstanding judgment, order or decree of any court or Governmental
Authority.

 

6.06 Brokerage.
No broker, finder or other Person acting in a similar capacity has participated on behalf of the Buyer in connection with the transactions
contemplated by this Agreement. The Buyer has not incurred any liability for brokers fees’, finders’ fees, agents’
commissions or other similar forms of compensation in connection with this Agreement or the transactions contemplated hereby.

 

6.07 Licensure.
No director, officer, senior management employee or equity holder of the Buyer is or has been (i) convicted of a felony or a drug-related
crime; or (ii) insolvent, having a receiver, receiver and manager or receiver manager of all or any part of the assets of such
Person appointed and such receiver, receiver and manager or receiver not discharged within 30 days of such appointment.

 

7. 
Registration Rights. The Buyer shall prepare and file with the Securities and Exchange Commission (the “SEC”)
a registration statement on Form S-1 (or such other applicable form) covering the Shares (either registering the Shares solely
or registering other securities of the Buyer in addition to the Shares) on or prior to the date (the “Filing Date”)
that is the earlier of: (i) thirty (30) days after the Buyer’s common stock is listed on a national securities exchange (Nasdaq
Stock Market LLC, the New York Stock Exchange, or the NYSE American (or any successors to any of the foregoing)), and (ii) December
31, 2019. The Buyer shall use its reasonable best efforts to cause the registration statement covering the shares of Common Stock
and of Common Stock underlying the warrants issued to the Seller to be declared effective as promptly as practicable after the
filing thereof, but in any event no later the 120th calendar day following the Filing Date.

 

8. 
Tax Matters.

 

8.01 Responsibility
for Filing Tax Returns.

 

(a) Seller will prepare all Tax Returns for Seller’s Choice for all taxable periods ending on or prior to the Closing Date.

 

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(b) Buyer shall prepare and timely file all Tax Returns of Seller’s Choice for all taxable periods that include but do not end
on the Closing Date (such period a “Straddle Period”) filed after the Closing Date (the “Straddle Period
Returns”). All such Straddle Period Returns shall be prepared and filed in a manner consistent with the past practice
unless otherwise required by applicable law. The Buyer shall deliver drafts of each Straddle Period Tax Return and Buyer’s
calculation of the Seller’s share of such Taxes with respect to each Straddle Period Tax Return (determined in accordance
with Section 8.01(b)(iv) to the Seller for its review and approval at least thirty (30) days prior to the due date of such
Straddle Period Tax Return. If the Seller disputes any item on such Straddle Period Tax Return and/or the calculation of the Seller’s
share of liability for such Straddle Period, it shall notify the Buyer (by written notice within fifteen (15) days of receipt of
such draft of such Straddle Period Tax Return) of such disputed item (or items) and the basis for its objection. If the Seller
does not object by written notice within such period, the amount of Taxes shown to be due and payable on such Straddle Period Tax
Return, and the Buyer’s calculation of the Seller’s share of the Taxes shall be deemed to be accepted and agreed upon,
and final and conclusive, for purposes of this Section 8. Prior to the Due Date for such Tax Return, the Seller shall pay
to the Buyer any Taxes allocated to the portion of the Straddle Period ending on and including the Closing Date.

 

(i) The
Parties hereto shall provide each other with such reasonable cooperation and information as any of them reasonably may request
of another in filing any Tax Return or conducting any audit, investigation or other proceeding in respect of Taxes.  Each
such party will make its representatives available on a mutually convenient basis to provide explanations of any documents or
information provided hereunder.  Each such party will make available all Tax Returns, schedules and work papers and all other
records or documents relating to Tax matters of Seller’s Choice in their possession or control, including audit reports
received from any Tax authority relating to any Tax Return of Seller’s Choice, until the expiration of the statute of limitations
of the respective Tax periods to which such Tax Returns and other documents relate. 

 

(ii) The
Parties hereto, to the extent required or permitted by applicable law, will treat the Closing Date as the last day of the taxable
period of Seller’s Choice for all Tax purposes.

 

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(iii) Whenever it may be necessary to allocate Taxes arising in a Straddle Period:

 

1. except
as provided in clause (ii) below, the allocation of such Taxes between the taxable period ending on or prior to the Closing Date
and with respect to any Straddle Period that portion of the Straddle Period ending on the Closing Date (the “Pre-Closing
Tax Period”) and the taxable period ending after the Closing Date and with respect to any Straddle Period that portion
of the Straddle Period beginning on the day after the Closing Date (the “Post-Closing Tax Period”) shall be
made on the basis of an interim closing of the books as of the end of the Closing Date; and

 

2. in
the case of any Taxes based on capitalization, debt or shares of stock authorized, issued or outstanding, or any real property,
personal property or similar ad valorem Taxes that are payable for a Straddle Period, the portion of such Tax which relates to
the portion of such Straddle Period ending on the Closing Date shall be deemed to be the amount of such Tax for the entire Straddle
Period multiplied by a fraction, the numerator of which is the number of days in the Straddle Period ending on (and including)
the Closing Date and the denominator of which is the number of days in the entire Straddle Period. However, any such Taxes attributable
to any property that was owned by Seller’s Choice at some point in the Pre-Closing Tax Period, but is not owned as of the
Closing Date, shall be allocated entirely to the Pre-Closing Tax Period.

 

(iv) After the Closing
Date, Buyer and Seller respectively, shall inform the other party in writing of the commencement of any claim, audit, investigation,
examination, or other proceeding or self-assessment relating in whole or in part to Taxes (“Tax Contest”) for
which Buyer may be entitled to indemnification from the Seller, or Seller may be entitled to indemnification from the Buyer, under
this Agreement; provided, however, that one party’s failure to give such notice shall not relieve the other parties of their
indemnification obligations hereunder except to the extent such other parties are actually and materially prejudiced thereby. Seller
shall have the right to represent the interests of Seller’s Choice in all Tax Contests that relate exclusively to a Pre-Closing
Tax Period (a “Seller Tax Contest”); provided, however, that (i) Seller shall keep Buyer reasonably informed
and consult in good faith with Buyer with respect to any issue relating to such Tax Contest (and Buyer, at its own expense, will
be permitted to attend meetings with taxing authorities) and (ii) Seller shall timely provide Buyer with copies of all relevant
correspondence, notices and other written materials received from any taxing authorities and shall otherwise keep Buyer advised
of significant developments in such Tax Contest and of significant communications involving representatives of the taxing authorities.
Seller shall not agree or consent to compromise or settle any Tax Contest without the Buyer’s prior written consent, which
consent will not be unreasonably withheld, conditioned or delayed. Buyer shall have the right to control all Tax Contests (other
than a Seller Tax Contest which Seller chooses to control); provided, however, that, to the extent that any such Tax Contest could
reasonably be expected to result in a Tax indemnification liability of the Seller pursuant to this Agreement, (i) Buyer shall keep
Seller reasonably informed and consult in good faith with Seller with respect to any issue relating to such Tax Contest.

 

(v) Access
to Books and Records. Seller shall preserve for six (6) years following the Closing Date all Tax records possessed by Seller
relating to Seller’s Choice and not otherwise delivered to Buyer or retained by Seller’s Choice). After the Closing
Date, Seller shall provide Buyer with access, upon reasonable written request, during regular business hours to such Tax records
and Buyer shall have the right to make copies of such Tax records at its sole cost and expense.

 

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9. 
Indemnification.

 

9.01 Indemnification
by the Seller. Subject to the other terms and conditions of this Section 9, Seller shall indemnify and defend each of
Buyer (and its respective directors, officers, employees, consultants, financial advisors, counsel, accountants and other agents
(“Representatives”)) (collectively, the “Buyer Indemnitees”) against, and shall hold each
of them harmless from and against, and shall pay and reimburse each of them for, any and all losses, damages, liabilities, deficiencies,
actions, judgments, interest, awards, penalties, fines, costs or expenses of whatever kind, including reasonable attorneys’
fees and the cost of enforcing any right to indemnification hereunder and the cost of pursuing any insurance providers (collectively,
“Losses”) incurred or sustained by, or imposed upon, the Buyer Indemnitees based upon, arising out of, with
respect to or by reason of:

 

(a) 
any inaccuracy in or breach of any of the representations or warranties of Seller contained in this Agreement or in any certificate
or instrument delivered by or on behalf of Seller pursuant to this Agreement, as of the date such representation or warranty was
made or as if such representation or warranty was made on and as of the Closing (except for representations and warranties that
expressly relate to a specified date, the inaccuracy in or breach of which will be determined with reference to such specified
date);

 

(b) any breach or non-fulfillment of any covenant, agreement or obligation to be performed by Seller pursuant to this Agreement;

 

(c) all Taxes of Seller or any affiliate of Seller (other than Seller’s Choice) for any period and any Taxes of Seller’s
Choice for tax periods or portions thereof ending on or prior to the end of the day of the Closing Date; or

 

(d) any and all fees, state or federal Tax liabilities, and expenses incurred by Seller’s Choice or Seller at or prior to the
Closing in connection with the preparation, negotiation and execution of this Agreement, and the performance and consummation of
the transactions contemplated hereby (“Transaction Expenses”).

 

9.02 Indemnification
by the Buyer. Subject to the other terms and conditions of this Section 9, Buyer shall indemnify and defend each of
Seller and its Affiliates and their its Representatives (collectively, the “Seller Indemnitees”) against, and
shall hold each of them harmless from and against, and shall pay and reimburse each of them for, any and all Losses incurred or
sustained by, or imposed upon, the Seller Indemnitees based upon, arising out of, with respect to or by reason of:

 

(a) any inaccuracy in or breach of any of the representations or warranties of Buyer contained in this Agreement or in any certificate
or instrument delivered by or on behalf of Buyer pursuant to this Agreement, as of the date such representation or warranty was
made or as if such representation or warranty was made on and as of the Closing (except for representations and warranties that
expressly relate to a specified date, the inaccuracy in or breach of which will be determined with reference to such specified
date); or

 

(b) any breach or non-fulfillment of any covenant, agreement or obligation to be performed by Buyer pursuant to this Agreement.

 

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9.03 Indemnification
Procedure. The party making a claim under this Section 9 is referred to as the “Indemnified Party,”
and the party against whom such claims are asserted under this Section 9 is referred to as the “Indemnifying Party.”

 

(a) Third Party
Claims. Other than with respect to Taxes which will be governed exclusively by this Section 9, if any Indemnified Party
receives notice of the assertion or commencement of any claim, action, cause of action, demand, lawsuit, arbitration, inquiry,
audit, notice of violation, proceeding, litigation, citation, summons, subpoena or investigation of any nature, civil, criminal,
administrative, regulatory or otherwise, whether at law or in equity (an “Action”) made or brought by any Person
who is not a party to this Agreement or an Affiliate of a party to this Agreement or a representative of the foregoing (a “Third
Party Claim”) against such Indemnified Party with respect to which the Indemnifying Party is obligated to provide indemnification
under this Agreement, the Indemnified Party shall give the Indemnifying Party reasonably prompt written notice thereof, but in
any event not later than 30 calendar days after receipt of such notice of such Third Party Claim. The failure to give such prompt
written notice shall not, however, relieve the Indemnifying Party of its indemnification obligations, except and only to the extent
that the Indemnifying Party forfeits rights or defenses by reason of such failure. Such notice by the Indemnified Party shall
describe the Third Party Claim in reasonable detail, shall include copies of all material written evidence thereof and shall indicate
the estimated amount, if reasonably practicable, of the Loss that has been or may be sustained by the Indemnified Party. The Indemnifying
Party shall have the right to participate in, or by giving written notice to the Indemnified Party, to assume the defense of any
Third Party Claim at the Indemnifying Party's expense and by the Indemnifying Party's own counsel, and the Indemnified Party shall
cooperate in good faith in such defense; provided, that if the Indemnifying Party is Seller, such Indemnifying Party shall not
have the right to defend or direct the defense of any such Third Party Claim that (x) is asserted directly by or on behalf of
a Person that is a supplier or customer of the Company, or (y) seeks an injunction or other equitable relief against the Indemnified
Party. In the event that the Indemnifying Party assumes the defense of any Third Party Claim, it shall have the right to take
such action as it deems necessary to avoid, dispute, defend, appeal or make counterclaims pertaining to any such Third Party Claim
in the name and on behalf of the Indemnified Party. The Indemnified Party shall have the right to participate in the defense of
any Third Party Claim with counsel selected by it subject to the Indemnifying Party’s right to control the defense thereof.
The fees and disbursements of such counsel shall be at the expense of the Indemnified Party, provided, that if in the reasonable
opinion of counsel to the Indemnified Party, (A) there are legal defenses available to an Indemnified Party that are different
from or additional to those available to the Indemnifying Party; or (B) there exists a conflict of interest between the Indemnifying
Party and the Indemnified Party that cannot be waived, the Indemnifying Party shall be liable for the reasonable fees and expenses
of counsel to the Indemnified Party in each jurisdiction for which the Indemnified Party determines counsel is required. If the
Indemnifying Party elects not to compromise or defend such Third Party Claim, fails to promptly notify the Indemnified Party in
writing of its election to defend as provided in this Agreement, or fails to diligently prosecute the defense of such Third Party
Claim, the Indemnified Party may pay, compromise, defend such Third Party Claim and seek indemnification for any and all Losses
based upon, arising from or relating to such Third Party Claim. Seller and Buyer shall cooperate with each other in all reasonable
respects in connection with the defense of any Third Party Claim, including making available records relating to such Third Party
Claim and furnishing, without expense (other than reimbursement of actual out-of-pocket expenses) to the defending party, management
employees of the non-defending party as may be reasonably necessary for the preparation of the defense of such Third Party Claim.

 

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(b) Settlement of Third Party Claims. Other than with respect to Taxes, , the Indemnifying Party shall not enter into settlement
of any Third Party Claim without the prior written consent of the Indemnified Party, except as provided in this Section 9.03(b).
If a firm offer is made to settle a Third Party Claim without leading to liability or the creation of a financial or other obligation
on the part of the Indemnified Party and provides, in customary form, for the unconditional release of each Indemnified Party from
all liabilities and obligations in connection with such Third Party Claim and the Indemnifying Party desires to accept and agree
to such offer, the Indemnifying Party shall give written notice to that effect to the Indemnified Party. If the Indemnified Party
fails to consent to such firm offer within ten (10) days after its receipt of such notice, the Indemnified Party may continue to
contest or defend such Third Party Claim and in such event, the maximum liability of the Indemnifying Party as to such Third Party
Claim shall not exceed the amount of such settlement offer. If the Indemnified Party fails to consent to such firm offer and also
fails to assume defense of such Third Party Claim, the Indemnifying Party may settle the Third Party Claim upon the terms set forth
in such firm offer to settle such Third Party Claim. If the Indemnified Party has assumed the defense pursuant to Section 9.02(a),
it shall not agree to any settlement without the written consent of the Indemnifying Party (which consent shall not be unreasonably
withheld or delayed).

 

(c) 
Direct Claims. Any Action by an Indemnified Party on account of a Loss which does not result from a Third Party Claim (a
“Direct Claim”) shall be asserted by the Indemnified Party giving the Indemnifying Party reasonably prompt written
notice thereof, but in any event not later than 30 days after the Indemnified Party becomes aware of such Direct Claim. The failure
to give such prompt written notice shall not, however, relieve the Indemnifying Party of its indemnification obligations, except
and only to the extent that the Indemnifying Party forfeits rights or defenses by reason of such failure. Such notice by the Indemnified
Party shall describe the Direct Claim in reasonable detail, shall include copies of all material written evidence thereof and shall
indicate the estimated amount, if reasonably practicable, of the Loss that has been or may be sustained by the Indemnified Party.
The Indemnifying Party shall have 30 days after its receipt of such notice to respond in writing to such Direct Claim. The Indemnified
Party shall allow the Indemnifying Party and its professional advisors to investigate the matter or circumstance alleged to give
rise to the Direct Claim, and whether and to what extent any amount is payable in respect of the Direct Claim and the Indemnified
Party shall assist the Indemnifying Party's investigation by giving such information and assistance (including access to the Company's
premises and personnel and the right to examine and copy any accounts, documents or records) as the Indemnifying Party or any of
its professional advisors may reasonably request. If the Indemnifying Party does not so respond within such 30 day period, the
Indemnifying Party shall be deemed to have rejected such claim, in which case the Indemnified Party shall be free to pursue such
remedies as may be available to the Indemnified Party on the terms and subject to the provisions of this Agreement.

 

9.04 Effect of Investigation.
The representations, warranties and covenants of the Indemnifying Party, and the Indemnified Party's right to indemnification with
respect thereto, shall not be affected or deemed waived by reason of any investigation made by or on behalf of the Indemnified
Party (including by any of its Representatives) or by reason of the fact that the Indemnified Party or any of its Representatives
knew or should have known that any such representation or warranty is, was or might be inaccurate.

 

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10. Further
Assurance. At any time, and from time to time, after the date hereof, Buyer and Seller shall promptly execute and deliver
all such further agreements, certificates, instruments and documents, or perform such further actions, as may be requested, in
order to fully consummate the transactions contemplated hereby regarding the sale of the Transferred Interests and carry out the
purposes and intent of this Agreement.

 

11. Entire Agreement. This Agreement and the other documents referred to herein constitute the entire agreement among the parties
hereto with respect to the subject matter hereof and supersede all other prior and contemporaneous agreements and undertakings
among the parties (whether oral or written) with respect to its subject matter.

 

12. 
[Intentionally Omitted].

 

13. Parties in Interest. This Agreement is binding upon, inures to the benefit of, and is enforceable by the parties hereto,
and their respective heirs, executors, personal representatives, successors and assigns. No party hereto may assign its or his
rights or delegate its or his obligations hereunder without the written consent of the other party hereto.

 

14. [Intentionally Omitted].

 

15. Legal
Representation of the Parties. This Agreement was negotiated by the Parties with the benefit of legal representation, and
any rule of construction or interpretation otherwise requiring this Agreement to be construed or interpreted against any Party
will not apply to any construction or interpretation hereof.

 

16. Headings. The Section headings contained in this Agreement are for reference purposes only and shall not affect in any way
the meaning or interpretation of this Agreement.

 

17. Interpretation
and Usage. In this Agreement, unless a clear contrary intention appears: (a) the singular number includes the plural number
and vice versa; (b) reference to any Person includes such Person’s successors and assigns but, if applicable, only if such
successors and assigns are not prohibited by this Agreement, and reference to a Person in a particular capacity excludes such
Person in any other capacity or individually; (c) reference to any gender includes the other gender and the neuter, as applicable;
(d) reference to any agreement, document or instrument means such agreement, document or instrument as amended or modified and
in effect from time to time in accordance with the terms thereof (e) reference to any Legal Requirement means such legal requirement
as amended, modified, codified, replaced or reenacted, in whole or in part, and in effect from time to time, including rules and
regulations promulgated thereunder, and reference to any section or other provision of any Legal Requirement means that provision
of such Legal Requirement from time to time in effect and constituting the substantive amendment, modification, codification,
replacement or reenactment of such section or other provision; (f) “hereunder”, “hereof”, “hereto”
and words of similar import will be deemed references to this Agreement as a whole and not to any particular Section or other
provision hereof or any Exhibit or Schedule attached hereto; (g) “including” (and with correlative meaning “include”
and “includes”) means including, without limiting the generality of any description preceding such term, and will
be deemed to be followed by the words “without limitation”; (h) Section headings are provided for convenience of reference
only and will not affect the construction or interpretation of any provision hereof; (i) any references to “Section”,
“Schedule” or “Exhibit” followed by a number or letter or combination of the two refers to the corresponding
Section, Schedule or Exhibit of or to this Agreement; (j) with respect to the determination of any period of time, “from”
means “from and including” and “to” means “to but excluding”; and (k) references to documents,
instruments or agreements will be deemed to refer as well to all addenda, exhibits, schedules or amendments thereto.

 

    -19-

     

    

 

18. Severability.
Any provision of this Agreement which is invalid, illegal, or unenforceable in any jurisdiction shall, as to that jurisdiction,
be ineffective only to the extent of such invalidity, illegality or unenforceability, without in any way affecting the remaining
provisions hereof in such jurisdiction or rendering that or any other provision of this Agreement invalid, illegal or unenforceable
in any other jurisdiction.

 

19. Entire
Agreement and Modification. This Agreement (including the Schedules and Exhibits hereto and the other agreements and instruments
to be executed and delivered by the Parties pursuant hereto) constitutes the entire and final agreement among the Parties with
respect to the subject matter hereof, and supersedes and replaces all prior agreements, understandings, commitments, communications
and representations made among the Parties, whether written or oral, with respect to the subject matter hereof. This Agreement
may not be amended, supplemented, or otherwise modified except by a written agreement executed by the Parties.

 

20. Waiver.
No delay on the part of any party in exercising any right, power or privilege hereunder shall operate as a waiver thereof, nor
shall any waiver on the part of any party of any right, power or privilege hereunder, or any single or partial exercise of any
right, power or privilege hereunder preclude any other or further exercise thereof or the exercise of any other right, power or
privilege hereunder.

 

21. Counterparts.
This Agreement may be executed in counterparts, each of which shall be deemed an original, and all of which together shall constitute
one and the same document. Confirmation of execution by electronic transmission of a facsimile signature page shall be binding
upon any party so confirming.

 

22. Applicable
Law; Venue; Jury Trial Waiver; Attorney’s Fees. This Agreement shall be governed by and construed in accordance with
the laws of the State of New Jersey without regard to principles of conflicts of laws. Any action brought by either party hereto
against the other concerning the transactions contemplated by this Agreement shall be brought only in the state courts of New
Jersey or in the federal courts located in the State of New Jersey. The parties to this Agreement hereby irrevocably waive any
objection to jurisdiction and venue of any action instituted hereunder and shall not assert any defense based on lack of jurisdiction
or venue or based upon forum non conveniens. THE PARTIES HERETO AGREE TO SUBMIT TO THE IN PERSONAL JURISDICTION OF SUCH
COURTS AND HEREBY IRREVOCABLY WAIVE TRIAL BY JURY. The prevailing party shall be entitled to recover from the other party its
reasonable attorney’s fees and costs.

 

[SIGNATURES APPEAR ON FOLLOWING PAGE]

 

    -20-

     

    

 

IN WITNESS WHEREOF,
the parties hereto have executed this Agreement as of the date first above written.

 

	 	JERRICK MEDIA HOLDINGS, INC.
	 	 	 
	 	By:	/s/ Jeremy Frommer
	 	Name:	Jeremy Frommer
	 	Title:	Chief Executive Officer
	 	 	 
	 	HOME REVOLUTION LLC
	 	 	 
	 	By:	/s/ Jay Goldberg
	 	Name:	Jay Goldberg
	 	Title:	Chief Executive Officer and President
	 	 	 
	 	Acknowledged and Agreed:
	 	 
	 	SELLER’S CHOICE, LLC
	 	 	 
	 	By:	Home Revolution, LLC, its sole member
	 	 	 
	 	By:	/s/ Jay Goldberg
	 	Name:	Jay Goldberg
	 	Title:	Chief Executive Officer and President

 

    -21-

     

    

 

EXHIBIT A

 

FORM OF PROMISSORY NOTE

 

 

 

 

 

 

    -22-

     

    

 

EXHIBIT B

 

FORM OF SECURITY AGREEMENT

 

 

 

 

 

 

 

-23-

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