Document:

exv10w10w5w2

 

CONFIDENTIAL TREATMENT REQUESTED

EXHIBIT 10.10.5.2

	 	 	 
	111 Eighth Avenue, 10th Floor

New York, NY 10011

212/683-0001

	 	

DART SERVICE ATTACHMENT FOR PUBLISHERS

This DART Service Attachment for Publishers (the “DFP Attachment”), set forth
in this Cover Page and the attached Terms and Conditions, is entered into
pursuant to, and incorporates herein, the DoubleClick Master Services
Agreement, by and between DoubleClick Inc. (“DoubleClick”) and Ask Jeeves, Inc.
(“You” or “Company”), dated February 27, 2004 the “Master Agreement”).

Company Name: Ask Jeeves, Inc.

Web Site(s) www.AskJeeves.com, www.ask.com, and other websites owned or managed by Ask Jeeves, Inc.

DFP Effective Date: February 27, 2004

DFP Commencement Date (i.e., the date Your Minimum Monthly Service Fee begins): February 27, 2004

Fees: Applicable fees are set forth in Schedule A attached hereto.

**      ** If You elect to participate in DoubleClick’s Site Directory Service
pursuant to the terms and conditions set forth in Schedule B, please initial in
the space provided to the left. — NA

	 	 	 	 	 
	Custom

Arrangements

	 	 
	 	
Ad Delivery Service Availability: DoubleClick shall use
commercially reasonable efforts to ensure that the Service
delivers advertisements at least ninety-eight and a half
percent (98.5%) of the time, calculated on a calendar monthly
basis as measured by DoubleClick from the data center used by
DoubleClick to serve ads on Your behalf; it being understood
that Service advertising delivery “down” time (calculated as
the difference between 100% and the actual percentage
delivery of ads) shall exclude time (i) required for routine
system maintenance not to exceed thirty (30) minutes in any
calendar month that is performed by DoubleClick so long as
such maintenance is performed during low volume time periods,
and (ii) resulting from technical malfunctions in the Target
Sites’ systems, or any other circumstances beyond
DoubleClick’s reasonable control (including without
limitation, Internet delays, network congestion and ISP
malfunctions). Not withstanding anything to the contrary in
the Attachment, in the event that unscheduled down time
exceeds one-point-five percent (1.5%) per month in any three
(3) consecutive months (the “Downtime Period”), then You
shall have the one-time right to terminate this Attachment
upon thirty (30) days prior written notice to DoubleClick,
such notice to be sent within thirty (30) days of the end of
the Downtime Period. The parties agree that the service
level and remedy stated above shall not apply to
advertisements served in those countries in which DoubleClick
does not maintain a data center. The remedy stated above
shall be Your sole remedy for any and all unavailability of
the Service.

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 1

 

	 	 	 	 	 
	

	 	 	 	Ad Management System Availability: DoubleClick shall use
commercially reasonable efforts to ensure that the Ad
Management System is available for Your use at least
ninety-seven percent (97%) of the time calculated on a
calendar monthly basis; it being understood that Ad
Management System “down” time shall exclude time (i) required
for routine system maintenance (it being understood that (x)
the Ad Management System is “down” for routine scheduled
maintenance for up to eight (8) hours each Saturday between
the hours of 10 AM to 6 PM Eastern time (DoubleClick agrees
to provide Company with reasonable advanced notice should the
hours for routine scheduled maintenance be adjusted in the
future) and (y) advance notice shall not be required for such
routine scheduled maintenance) and (ii) resulting from
technical malfunctions in Your Web site’s systems, or any
other circumstances reasonably beyond DoubleClick’s control
(including without limitation, Internet delays, network
congestion and ISP malfunctions). Notwithstanding anything to
the contrary in the Attachment, in the event that unscheduled
down time exceeds three percent (3%) per month in any three
(3) consecutive months (the “Downtime Period”), then You
shall have the one-time right to terminate this Attachment
upon thirty (30) days prior written notice to DoubleClick,
such notice to be sent within thirty (30) days of the end of
the Downtime Period. The remedy stated above shall be Your
sole remedy for any and all unavailability of the System.
	 
	 	 	 	 
	 	 	Delivery Differential Performance Measurement: In order to
adequately determine the latency, if any, caused by an
advertisement served by DoubleClick onto the Target Site(s),
You are required, at Your own cost and expense, to create a
special URL for a 10k of HTML Web page which will be
identical to a page within the Target Site, except that
instead of containing the DoubleClick ad tag in the HTML for
that page, the page should contain a standard 10k of HTML
image GIF so that the specially created URL (“Page A”) is
identical in size and weight to the page within the Target
Site (“Page B”) it is meant to replicate. For ease of
measurement, Page B should be a 10k of HTML page that
contains a single DoubleClick ad tag accessing a 468 by 60
pixel Ad banner of 10k of HTML. Neither Page A or Page B
should contain any other third party service such as Inktomi,
Akamai, database calls, etc. If You require assistance in
creating Page A and/or implementing this service level, You
should contact DoubleClick at SLAhelp@doubleclick.net, it
being understood that DoubleClick is under no obligation to
commence monitoring this service level until such time as You
have created Page A and contacted DoubleClick at the email
address above, indicating Your readiness to commence
implementation. Once Page A is created and Web enabled, the
parties shall have an independent third party Web monitoring
entity measure, on a regular basis, the download time of Page
A as compared to the download time of Page B (the
“Differential Measurement”), with You bearing the cost of
such monitoring. For example, if the download time of Page A
is 0.8 seconds and the download time of Page B is 1.2
seconds, the Differential Measurement would equal 400
milliseconds. Both parties will have access to the third
party Web monitoring entity’s measurements and the URL’s of
Page A and Page B in order to monitor the Differential
Measurement. To establish the appropriate performance
differential level between Page A and Page B (the
“Benchmark”) , the parties agree that DoubleClick shall be
given forty-five (45) days to monitor and evaluate the
delivery differentials between Page A and Page B. The
foregoing “Benchmark Establishment Procedure” shall commence
as soon as possible after the Commencement Date upon Your
notification to DoubleClick that You have created Page A and
are ready for implementation. Upon completion of the
Benchmark Establishment Procedure, the parties agree to
negotiate in good faith the establishment of an appropriate
Benchmark. If for any consecutive and successive three (3)
month period (each a “Period”), the mean Differential
Measurement for each month of that Period is greater than the
Benchmark, then You shall have the one-time right to
terminate this Attachment upon thirty (30) days prior written
notice to

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 2

 

	 	 	 	 	 
	 	 	DoubleClick, such notice to be sent within thirty (30) days
of the end of the Period. The parties agree that the service
level and remedy stated above shall not apply to
advertisements served in those countries in which DoubleClick
does not maintain a data center. The remedy stated above
shall be Your sole remedy for any and all Differential
Measurements.
	 
	 	 	 	 
	 	 	DoubleClick shall set up a new DART network without
additional cost, to be used by Your “IS” team for testing
purposes only; provided, however, that all impressions served
through such network shall be subject to ad serving fees in
accordance with Schedule A hereto.
	 
	 	 	 	 
	 	 	At any one time, You shall have no more than an aggregate of
30,000 active ad placements within Your DART networks. In
the event that Company desires active ad placements in excess
of this cap, at Company’s request, DoubleClick shall work
with Company in good faith to find an adequate solution, and
provide it at a mutually agreed price.
	 
	 	 	 	 
	 	 	Upon prior written notice from You that You have either
eliminated one of Your ad products (for example, Branded
Response) or that You are using an in-house ad management
solution (e.g. a solution that is wholly owned by You or one
of your subsidiaries) exclusively with respect to such
product, and have therefore, ceased using the DART adserving
solution for that product (the product for which DART shall
not be used, the “Eliminated Ad Product”), which written
notice shall include adequate written documentation (for
example, a signed letter from the CEO and/or a public press
release, if available) demonstrating such elimination or
in-house use, as applicable, DoubleClick shall reduce the
Minimum Monthly Service Fee commitment by a percentage equal
to the Percentage Volume Decrease (defined below) associated
with such Eliminated Ad Product; provided that, in no event
shall the Minimum Monthly Service Fee hereunder be less than
$41,250 US per month. The “Percentage Volume Decrease” shall
mean, for the six (6) month period prior to (x) the date the
Eliminated Ad Product is eliminated or (y) the date You
commence utilizing the in-house ad management solution
exclusively with respect to such product, as applicable, the
volume of impressions served by DART hereunder relating to
the Eliminated Ad Product, relative to the total, aggregate
volume of impressions served by DART hereunder. The example
of how the reductions in the Minimum Monthly Service Fee will
be calculated as such is demonstrated in Exhibit A.
	 
	 	 	 	 
	 	 	The pricing terms set forth above shall expire on February
27, 2004, unless this DFP Attachment is executed by You by
such date.

The undersigned confirm their mutual agreement to these arrangements as of the DFP Effective Date.

	 	 	 	 	 	 	 	 	 
	DOUBLECLICK INC.	 	YOUR COMPANY NAME:	 	 
	 
	 	 	 	 	 	 	 	
 
	 
	 	 	 	 	 	 	 	(Please print)
	 
	Signature:

	 	 	 	Signature:	 	 	 	 
	 	 	
 	 	 	 	
 
	Printed Name:	 	 	 	Printed Name:	 	 	 	 
	 
	 	
 
	 	 	 	
 
	Title:	 	 	 	Title:	 	 	 	 
	 	 	
 	 	 	 	
 

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 3

 

	 	 	 
	111 Eighth Avenue, 10th Floor

New York, NY 10011

212/683-0001

	 	

DART SERVICE ATTACHMENT FOR PUBLISHERS

TERMS AND CONDITIONS

1. Definitions. All capitalized terms not otherwise defined in these Terms and
Conditions shall have the meanings as defined on the Cover Page or in the
Master Agreement. “Ad”, or “Advertising”, or “Advertisement” shall mean
material that (i) promotes a brand or products or services and (ii) is provided
by You for delivery to Visitors (defined below), and shall include, without
limitation, ad banners, badges, buttons and text links. “Advertiser” shall
mean any entity or person that desires to advertise their own products or
services. “Publisher” shall mean any entity or person that desires to use the
DFP Service to target and measure advertisements for Advertisers on their own
Web site.

2. DFP Service. The DFP service (the “DFP Service” or “Service”) is a service
provided by DoubleClick to Publishers for targeted and measured delivery of Ads
from DoubleClick’s servers to the Web Sites set forth on the cover page of this
DFP Attachment (“Target Sites”). The Ads are displayed to visitors
(“Visitors”) to the Target Sites based on criteria selected by You and Your
Advertisers. If You have elected to receive DoubleClick’s Site Directory
Service, as evidenced by Your initials on the Cover Page, such service shall be
provided to You by DoubleClick and used by You pursuant to the terms and
conditions set forth in Schedule B.

3. Ad Management System. You and DoubleClick understand that You are required
to use DoubleClick’s proprietary Ad Management System software technology (the
“System”) in order to receive the DFP Service. Accordingly, DoubleClick grants
to You the non-exclusive and non-transferable right to access and use the
System, which You can access and use only on DoubleClick’s Web servers by means
of a unique password chosen by You, and only for the purposes of: (i)
performing projections of Ad impression inventories that might be available
through the DFP Service, (ii) uploading and storing Ads for delivery by the DFP
Service, (iii) selecting trafficking criteria for the delivery of Ads to Target
Sites and Visitors, and (iv) receiving reports of Ad impressions and other data
related to the delivery of Ads by the DFP Service.

4. Your Obligations. You shall be solely responsible for soliciting all
Advertisers, trafficking of Ads (which shall include the input of Ads into the
System) and handling all inquiries of any type or nature. For the avoidance of
doubt, subject to Your obligations hereunder, You may use any other advertising
management solution at any time. You shall obtain all necessary rights,
licenses, consents, waivers and permissions from Advertisers, Visitors and
others, to allow DoubleClick to store and deliver Ads and otherwise operate the
DFP Service on Your behalf and on behalf of Your Advertisers, and to use any
data provided to or collected by the System. You agree to indemnify and hold
DoubleClick harmless from and against any claim by any Advertiser arising from
Your arrangement to display Advertisers’ Advertising or any other image
uploaded by You on the Target Sites. You represent that You have read, and
will conform to, DoubleClick’s statement on privacy that can be found on the
DoubleClick Web site. You agree to ensure Your Web Site contains the requisite
privacy disclosure to cover the DFP Service, the elements of which are set
forth in the Master Agreement. DoubleClick suggests disclosure substantially
similar to the language set forth in Schedule C hereto. You agree never to
alter any DoubleClick ad placement tags in such a way as to pass information to
DoubleClick that DoubleClick could use or recognize as personally-identifiable
or sensitive information. DoubleClick shall have the right to immediately
terminate this DFP Attachment should You breach the prior sentence. You agree
to never link any personally-identifiable information to any DoubleClick cookie
set on the DoubleClick.net domain. Further, You agree to never set, alter or
delete a cookie set on the DoubleClick.net domain. To the extent that You elect
to place ad placement tags in Your email publications, You agree that the email
lists to which such publications are sent shall be “consent” based, meaning the
user has made the decision (which can be pursuant to an opt-out standard if
such user is a customer of Yours, or pursuant to an opt-in standard for third
party emails if the list is a third party’s list) to add his or her email
address to a list to receive email messages from You. You further agree that
Advertisements provided to DoubleClick and/or delivered on behalf of You, and
Your other promotional and marketing activities in connection with the use of
the DFP Service, including the Target Sites, shall not be deceptive,
misleading, obscene, defamatory, illegal or unethical. During the DFP Term,
DoubleClick reserves the right to upgrade the Service and System. In the event
that you elect to receive any such upgrades, You acknowledge that such upgrade
may require additional free training of Your employees

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 4

 

accessing the Service and System, and may require reasonable revisions to Your
privacy policy. In addition, if such upgrade adds new functionality to the
Service and You elect to receive such upgrade, DoubleClick may charge
reasonable additional fees for such functionality. You agree to work with
DoubleClick to effectuate any such upgrade in a timely manner. You acknowledge
that the DFP Service and the System can be used to target, measure and traffic
Advertisements in many different ways and based on many different types of
data. You represent and warrant that You will not use the DFP Service or the
System in a way or for any purpose that infringes or misappropriates any third
party’s intellectual property or personal rights. If this DFP Attachment is terminated by DoubleClick due to a breach by You, in addition to
any other remedies available to it under this Attachment or at law or in
equity, You are required to promptly pay DoubleClick the Minimum Monthly
Service Fee for the balance of the DFP Term.

5. DoubleClick’s Obligations. DoubleClick’s sole obligations hereunder shall
be (i) to deliver Ads through the DFP Service according to the trafficking
criteria selected by You using the System, (ii) to provide web-based support
via the DoubleClick support web site with the ability to log support cases
twenty-four hours per day, seven days per week (excluding reasonable downtime
during low usage hours for routine maintenance as further specified under
“Custom Arrangements” on page one), and (iii) to provide five (5) logins
(defined as a user name and password access to the DoubleClick training module
for a specific user) to DoubleClick’s Web-based training module as set forth in
Schedule A for the DFP Term, explaining the proper use of the DFP Service and
the System. The cost for such logins is included in the Initial Setup Fee.
Additional logins, if required, shall be available at the rates set forth in
Schedule A. During the DFP Term, DoubleClick reserves the right to
periodically archive data collected hereunder with advanced written notice to
You. Once archived, the data may be retrieved upon request as a Custom Report,
as described in Schedule A. For the rate set forth in Schedule A, You may
elect to use DoubleClick’s rich media trafficking module that You can use to
create or modify rich media campaigns through the System for the purpose of
delivering such campaigns through the Service. Once You have commenced using
such rich media functionality, You shall be required to pay the rates for such
functionality for the duration of the DFP Term, regardless of Your usage level
for such functionality. DoubleClick disclaims all liability for any
non-DoubleClick standard rich media templates that You may create and use in
connection with the System. If You require in-person training or training at a
training facility near Your site, DoubleClick shall provide such training to
You, when available, at the rates for such training set forth in Schedule A.
You shall not permit any of Your employees to access and use the DFP Service or
the System to book or modify ad placements unless any such employee has
successfully completed the web-based training and has been so certified by
DoubleClick. To access and view reports, Your employees do not need to complete
training.

6. Fees. You shall pay DoubleClick the fees set forth in the Schedule A
attached to this DFP Attachment and/or in a Statement of Work (defined in
Section 9) in accordance with the payment terms set forth herein and in the
Master Agreement. Prior to DoubleClick’s commencement of Services hereunder and
if You fail to pay DoubleClick as set forth in the Master Agreement at any
point during the DFP Term, You are required, upon DoubleClick’s written
request, to provide DoubleClick with the information necessary to enable
DoubleClick to perform a credit check of You. If such credit check indicates
that You have a credit rating of “C” or below, DoubleClick has the right to
require a deposit equaling one (1) months’ worth of Your Minimum Monthly
Service Fees (set forth in Schedule A). Such deposit will be held by
DoubleClick until such time as You do not have any delinquent invoices for six
(6) consecutive months. At such time, DoubleClick agrees to apply Your deposit
against ensuing invoices until such time as the deposit is reduced to zero. At
any time during the DFP Term and without limiting any rights of DoubleClick set
forth in the Master Agreement and this DFP Attachment, DoubleClick has the
right to apply the deposit (or a portion thereof) against Your delinquent
payments, if any, after notifying You in writing and require You to immediately
replenish any portion of the deposit that has been so depleted. If You fail to
replenish the deposit within ten (10) business days from written notice from
DoubleClick, DoubleClick has the right to immediately suspend Services without
liability to You, the Service not to be reinstated until You pay all overdue
amounts and replenishe the deposit. If DoubleClick is still maintaining the
deposit at the end of the DFP Term and You have no delinquent payments
outstanding, DoubleClick agrees to apply the deposit or the remaining portion
thereof, if any, against Your final Monthly Service Fees.

7. Data. You have the sole and exclusive right to use all data derived from
Your use of the DFP Service, for any purpose related to Your business; provided
that DoubleClick may use and disclose the Visitors’ data derived from Your use
of the DFP Service only (i) for DoubleClick’s reporting purposes, consisting of
compilation of aggregated statistics about the DFP Service (e.g., the aggregate
number of Ads delivered) that may be provided to customers, potential customers
and the general public and shall not include any personally-identifiable
information; and (ii) if required by court order, law or governmental agency.
Upon Your request, and in exchange for a reasonable fee, DoubleClick shall
provide You with a copy of any such use.

8. DFP Term. Unless terminated earlier in accordance with the termination
rights set forth in this DFP Attachment, the term of this DFP Attachment shall
be for a period of three (3) years from the DFP Commencement Date (the “DFP
Term”); provided, however that You shall have the right to terminate this
Attachment, effective the DART Delivery End Date (as defined below), upon no
less than thirty (30) days prior written notice, if such notice includes
adequate written evidence (for example, a signed letter from Your CEO and/or a
public press release, if available) that (i) You or one of your subsidiaries
has bought or built an in-house advertising management

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 5

 

solution that, as of the DART Delivery End Date, You will be using exclusively
for all of Your and Your affiliates’ ad products , or (ii) You have disbanded
Your ad sales business in its entirety with respect to any and all Web site(s)
owned or managed by You and Your affiliate(s) (e.g. You have ceased to sell ad
space on such Web site(s) whether directly or through a third party), it being
understood that the term “affiliates” as used in this sentence shall be deemed
to mean entities under common control with, controlling or controlled by Ask
Jeeves, Inc., excluding Ask Jeeves Europe Limited, and other websites owned and
operated under Ask Jeeves Europe Limited. “DART Delivery End Date” shall mean
the date You commence using the in-house solution referenced in (i) above
exclusively, or the date You disband Your ad sales business pursuant to (ii)
above. For purposes of clarification hereunder, You shall not have the right to
terminate in accordance with the preceding
sentence if You are using a third party ad management solution, directly
competitive with DoubleClick’s DART service, with respect to any of Your ad
products.

9. Solution/Professional Services. DoubleClick will provide the
solution/professional services set forth in Schedule A as may be requested by
You from time to time during the DFP Term at the applicable rates set forth
therein. DoubleClick shall have the right to adjust such services and
reasonably adjust pricing in its sole discretion upon providing You with thirty
(30) days’ prior written notice. Notwithstanding the foregoing, DoubleClick
cannot adjust the fees for any services for which an SOW (as defined below) has
been executed or which the parties have agreed upon in writing. As set forth
in Schedule A, for certain solution/professional services, the parties shall
execute mutually agreed upon statements of work for solution/professional
services to be performed by DoubleClick, such statements of work to be attached
to and made a part hereof (each, a “Statement of Work” or “SOW”). In the event
You require any additional services not listed in Schedule A, if commercially
reasonable, DoubleClick agrees to provide such services pursuant to a mutually
agreed upon Statement of Work which shall include, without limitation, the
applicable fees, payment schedule, and delivery schedule for such services. All
services provided under a Statement of Work shall constitute a Service under
this DFP Attachment. Unless otherwise provided in the Statement of Work, all
work product or services provided by DoubleClick shall be the sole and
exclusive property of DoubleClick (save and except any of Your trademarks or
service marks which may be contained therein and which shall remain Your
property), and DoubleClick grants to You a non-exclusive, non-transferable,
worldwide license to publicly perform, display and use any work product
developed hereunder solely in connection with the terms and conditions of this
DFP Attachment. The parties agree that the DFP Commencement Date will not be
adjusted for solution/professional services requested by You after the DFP
Effective Date, but prior to the DFP Commencement Date.

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 6

 

Rev. 6/1/03

SCHEDULE A

Fees

		
	I. 	SETUP

 

			
	INITIAL SET-UP FEE
	 	n/a – renewal

Includes:

	 	•	 	applicable days of non-exclusive SE assignment
	 
	 	•	 	Ad serving requirements review with Sales Engineer
	 
	 	•	 	Network creation
	 
	 	•	 	5 Web-based training module logins for the DFP Term
	 
	 	•	 	Access to support/documentation resources

Any customers’ duration of deployment that exceeds designated amount of days
above will be charged at the standard daily consulting rate listed in Section
IV. If You are renewing Your DFP Service, the items above, other than the
support/documentation resources, shall not apply.

		
	II. 	AD SERVING

MONTHLY SERVING FEE RATES:

You shall be charged the following for all impressions served by DoubleClick,
including, without limitation, all impressions for paid Ads, house Ads, text
links, redirects and System defaults:

	 	 	 	 	 
	Combined Monthly Impressions **
	 	Cost per Thousand (CPM)

	0-1,500,000,000
	 	$	[***]	 
	1,500,000,001 and above
	 	$	[***]	 

**The Monthly Service Fee shall be based on the number of total impressions
delivered through the DFP Service on behalf of You each month hereunder
together with the impressions served through the DART Service Attachment for
Publishers between DoubleClick International TechSolutions Ltd and Ask Jeeves
Europe Limited, divided by one thousand (1,000) and multiplied by the
applicable Monthly Service Fee Rate (CPM) set forth above. The pricing set
forth above is tiered, meaning that if the monthly impression level crosses
into multiple tiers, for all monthly impressions in the initial tier, the
corresponding rate shall apply, for all impressions in the second tier, the
corresponding rate shall apply, etc.

			
	MINIMUM MONTHLY SERVICE FEE:
	 	[***]

If the sum of Your Monthly Service Fee and Click Fee in a given month (both
fees described in this Section II) is less than the Minimum Monthly Service Fee
in such given month (commencing on the DFP Commencement Date or the first full
month after the DFP Commencement Date, if such date is not within the first ten
(10) days of the month, regardless of whether or not You have commenced serving
advertising using the DFP Service), You shall owe DoubleClick the Minimum
Monthly Service Fee for that month.

	***	 	Indicates that certain information in this exhibit has been omitted and
filed separately with the Securities and Exchange Commission. Confidential
treatment has been requested with respect to the omitted portions.

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 7

 

Grey gif, System defaults and broken images that are served by the DFP Service
for creative trafficked by You shall be counted in determining the number of
Your monthly Ad impressions. Unless an international rate card is included in
the Custom Arrangements on the Cover Page of this DFP Attachment, the Monthly
Service Fee Rates set forth above are applicable only for Advertisements served
and supported from DoubleClick data and support centers located in the United
States. If You request that Advertisements be served and/or supported from a
particular international data and support center, You shall be charged
DoubleClick’s standard published incremental fee for Ad serving and/or support
from such data and support center.

CLICK FEE: If You elect to use a DoubleClick tag to track the click, without,
at the same time, delivering an ad impression associated with such tag, You
shall use the “text-link” creative type and agree to pay a click fee equal to
$[***] /click.

OPTIONAL MODULES:

			
	Rich Media Trafficking Module Use Fee
	 	[***] / month

The rich media trafficking module is an optional module of the System that
automates certain aspects of creating and trafficking rich media. The fee
includes use of the rich media templates and access to the rich media “expert
rules system”.

FEES FOR ADS GREATER THAN AD SIZE LIMIT:

Ad Size Limit: 20 Kbytes

DoubleClick has the right to charge You, and You agree to pay, additional fees
for all impressions for Advertisements served by DoubleClick hereunder that
exceed the Ad Size Limit. Ad size is equal to the amount of disk space
occupied by the Advertisement and all its component parts, as measured by
DoubleClick on its servers. Fees for impressions for Ads that exceed the Ad
Size Limit shall be in addition to Your Monthly Service Fee for those Ad
impressions and shall be based on the following tiers and corresponding CPM
rates based on the volume of impressions for oversized Ads falling within each
tier each month of the DFP Term:

	 	 	 	 	 
	File Size
	 	Additional CPM Rate

	21 Kytes to 40 K
	 	 	[***]	 
	40 K to 75 K
	 	 	[***]	 
	76 K to 125 K
	 	 	[***]	 
	Over 125 K not recommended
	 	 	[***]	 

For example, if during a particular month of the DFP Term, DoubleClick has
served on Your behalf 1,000,000 Ads which were 25k and 4,000,000 Ads that were
42k , You would owe DoubleClick an additional fee of $[***] such month
(1,000,000 x $[***] CPM, plus 4,000,000 x $[***] CPM). If Your Monthly Service
Fee for that month for all Ads served by DoubleClick (including the oversized
Ads) was $[***], Your cumulative Ad delivery fee for such month would equal
$[***].

*** Indicates that certain information in this exhibit has been omitted and
filed separately with the Securities and Exchange Commission. Confidential
treatment has been requested with respect to the omitted portions.

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 8

 

		
	III. 	TRAINING

DOUBLECLICK TRAINING MODULE

Training logins are not necessary to access System reporting. The number
of Your employees who can log support cases with DoubleClick, however, is
limited to the number of training logins for which You have contracted to
receive.

If You request logins in addition to the training logins provided to You as
part of Your Setup (see Section I of this Schedule A), You will be provided
such logins free of charge.

Ask Jeeves will get two credits for two training days (within a DoubleClick
office) free of charge per quarter – credits valid in that specific quarter
only. Instructor-led training local onsite is available at the rate of $500
per day. For training at a training facility near Your site, You agree to
reimburse DoubleClick for its actual and reasonable travel and lodging
expenses, as well as all training facility fees and a daily overhead fee. All
instructor led training will be provided by either a full time DoubleClick
employee or a certified preferred vendor of DoubleClick.

DoubleClick reserves the right to suspend any training logins if (i) You have
amounts past due pursuant to this DFP Attachment, or (ii) You have materially
breached a provision of the DFP Attachment or Master Agreement.

		
	IV. 	SOLUTION/PROFESSIONAL SERVICES

(ONLY THOSE SERVICES MARKED WITH AN ASTERISK (*) REQUIRE A STATEMENT OF WORK
(“SOW”). For non-asterisked services listed below, DoubleClick shall invoice
You on a monthly basis for performance of those services on Your behalf during
any month of the DFP Term, at the rates set forth below.)

CUSTOM REPORTS*

Custom Report fees for daily delivery reports — $[***]/month

Custom Report fees for weekly delivery reports — $[***]/month

Custom Report fees for monthly delivery reports — $[***]/month

The development fees of these custom reports will be set forth in applicable SOW.

Pricing for other types of custom reports to be set forth in applicable SOW
One-time, weekly or monthly queries with custom fields selected by You.
Pricing is dependant on the size of the file as well as the development time
required to create the report.

      

			
	SNAPLOG REPORTS*	 	Pricing to be set forth in applicable SOW

SNAPLogs are records regarding specific impression and click activity within
Your network. These records are based on the log files created by
DoubleClick’s ad servers. Each record contains information for that specific
impression or click generated within the Your DFP network.

      

			
	SALES ENGINEER CONSULTING
	 	$1800/day for remote consulting,

$2500/day for on-site consulting

A DoubleClick Sales Engineer works directly with You to apply skills You
learned through training to day-to-day situations, and/or assists with network
re-designs. For Sales Engineer consulting, You agree to reimburse DoubleClick
for its actual and reasonable travel and lodging expenses.

*** Indicates that certain information in this exhibit has been omitted and
filed separately with the Securities and Exchange Commission. Confidential
treatment has been requested with respect to the omitted portions.

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 9

 

			
	1:1 SUPPORT
	 	Fee waived.

You are entitled to receive 1:1 Support (described below) free of charge. If
You wish to receive 1:1 Support , You will need to send DoubleClick a signed
letter/request, stating the date upon which You would like such service to
commence. DoubleClick 1:1 support shall consist of the following: You shall
be provided a dedicated Technical Account Manager at DoubleClick (“Your
Dedicated Technical Account Manager”), who shall (i) serve as Your interface to
DoubleClick support, and (ii) work with You to better understand Your business
needs and site configuration and use this in-depth knowledge, together with
his/her technical expertise, to help resolve any problems with Your use of the
Service that You may encounter, and find ways to proactively improve Your use
of DoubleClick’s DART technology and services. Upon providing three (3)
designated primary contacts to DoubleClick for one-to-one support (“Your
Designated Contacts”), Your Designated Contacts shall be provided with multiple
ways of reaching and working with Your Dedicated Technical Account Manager at
DoubleClick (which shall include, by way of example, and not limitation,
telephone support, on-site visits, and periodic conference calls). In the
event that issues arise regarding the level, quality, frequency and
effectiveness of the support You are receiving from DoubleClick, DoubleClick
shall provide You with an escalation list of people within DoubleClick You can
contact to resolve these issues, which list shall commence with Your Dedicated
Technical Account Manager and proceed to the Vice President of Client Services
(if necessary).

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 10

 

SCHEDULE B

Site Directory Service

Web Site(s): NA

		
	Fees: 	Annual Platinum Listing Fee (total): $[***]/Site (based on Type of Listing Selected)

Listings:

Name of site (URL):

Type of Listing:

Categories:

Fee for that Listing:

Name of site (URL):

Type of Listing:

Categories:

Fee for that Listing:

The following is a description of the Listings purchased by You:

	•	 	Listings in up to ten (10) related category searches
	 
	•	 	Top positioning in search results
	 
	•	 	Logo included in search results
	 
	•	 	Up to 10 active media deals within Site Directory listing
	 
	•	 	Logo placement in monthly Site Directory newsletters

Custom

Arrangements,
if any

1. Directory Service. The Site Directory Service (the “Directory Service”) is
a service provided by DoubleClick to Web Publishers that allows such Publishers
to post information in the DoubleClick Database about their Web site which
shall be accessible to DoubleClick advertiser and/or agency clients
(“Advertisers”). Publisher listings within the DoubleClick Database shall
consist of site specific information such as DART certification level
(standard, rich media or advanced), ad ops and sales contacts, ad and creative
specifications, types of rich media accepted via third parties (if any), ad
serving technology used, and other site-specific information.

2. Database Access. DoubleClick grants to You the nonexclusive and
nontransferable right to access and use the DoubleClick Database by means of a
unique password provided by DoubleClick for sole purpose of providing Your Web
site information to be posted in the DoubleClick Database and updating any
information pertaining thereto during the DFP Term .

*** Indicates that certain information in this exhibit has been omitted and
filed separately with the Securities and Exchange Commission. Confidential
treatment has been requested with respect to the omitted portions.

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 11

 

3. Obligations of the Parties. You shall be solely responsible for (i)
providing all Web Site information to be compiled in the DoubleClick Database,
(ii) ensuring such information’s accuracy, and (iii) updating any information
pertaining thereto. You agree to indemnify and hold DoubleClick harmless from
and against any third party claim arising from the information provided by You
hereunder. DoubleClick shall be solely responsible for (i) collecting the
information provided by You, (ii) posting the information, and (iii) using
commercially reasonable efforts to make customer service personnel available
via the support web site for support during normal business hours.

4. Fees. You shall pay DoubleClick, the Annual Listing Fee per Web site
listing (as set forth above) for use of the Directory Service. The Annual
Listing Fee, which is a nonrefundable, non-creditable fee, shall be determined
based on the type of listing selected by You and shall be payable at the
commencement of each year (i.e., initial year and any renewal years) of the
Term. Your initial Annual Listing Fee shall be payable upon the execution of
this DFP Attachment. All renewal fees hereunder shall be payable within thirty
(30) days of Your receipt of invoice from DoubleClick. DoubleClick shall have
the right to delay Your initial Web site listing or remove Your Web site
listing if payment is not received within the timeframes set forth above.

5. Term. The term of the Directory Service shall be co-terminus with the DFP
Term.

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 12

 

SCHEDULE C

DoubleClick’s Suggested Privacy Disclosure

“We use a third-party advertising company to serve ads when you visit our Web
site. This company may use information (not including your name, address, email
address or telephone number) about your visit to this Web site in order to
provide advertisements about goods and services that may be of interest to you.
In the course of serving advertisements to this site, our third-party
advertiser may place or recognize a unique “cookie” on your browser. If you
would like more information about this practice and to know your choices about
not having this information used by this company, please click here.
<http://www.doubleclick.net/us/corporate/privacy>

©2000-2003 DoubleClick Inc. All rights reserved.

DFP Attachment
Page 13exv10w10w6w1

 

Exhibit 10.10.6.1

	 	 	 
	DoubleClick International TechSolutions Ltd.

Eastpoint, Freeman House

Fairview Dublin 3

Ireland

	 	

DOUBLECLICK EUROPEAN MASTER SERVICES AGREEMENT

	 	 	 	 	 	 	 
	Company:

	 	Ask Jeeves Europe Limited
	 	Contact:
	 	 
	Name:

	 	Regus House, Harcourt Centre
	 	Name:
	 	 
	and

	 	Harcourt Road, Dublin 2
	 	Fax:
	 	 
	Address:

	 	 	 	E-Mail:
	 	 
	 
	 	 	 	 	 	 
	Payment

	 	 	 	Project
	 	 
	Address, if

	 	 	 	Owner Details:
	 	 
	Different:

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	Web site(s) URL: www.askjeeves.co.uk and
other websites managed by Ask Jeeves Europe
Limited	 	 	 	 
	 
	 	 	 	 	 	 
	Master Effective Date: February 27, 2004	 	 	 	 
	 
	 	 	 	 	 	 
	Contact for Notices Hereunder:	 	 	 	 
	Attn: General Counsel	 	 	 	 

This DoubleClick Master Services Agreement (the “Agreement”) is by and between
DoubleClick International TechSolutions Ltd. and Ask Jeeves Europe Limited ,
(“Company” or “You”). For good and valuable consideration, the receipt of
which is acknowledged by each party, the parties agree as follows:

	1.	 	Services. DoubleClick shall provide various services (the “Service(s)”)
to Company according to written attachments to this Agreement upon which
the parties may agree from time to time (each, an “Attachment”). Each
Attachment, which incorporates this Agreement by reference, shall contain
additional terms and conditions that are specific to the Service that is
the subject of such Attachment. Each Attachment shall specify which of the
Web site(s) listed above (collectively, the “Web Site”), if any, are
covered by such Attachment. The term “Service(s)” as used in this
Agreement shall be deemed to include all Services set forth in Attachments
hereto. A current list of Services offered by DoubleClick includes,
without limitation, the following: DART for Publishers, DART for
Advertisers/Agencies, DARTmail, Site Advance, Boomerang, Site Directory,
DART Enterprise and MediaVisor. DoubleClick may offer additional Services
from time to time as such additional Services are developed. An Attachment
to this Agreement will not be binding unless it is executed by both
parties. In the event Company has an existing agreement(s) with
DoubleClick for a particular DoubleClick service which agreement(s) is not
superceded by an Attachment to this Agreement for such Service (a
“Pre-Existing Agreement”), such Pre-Existing Agreement shall be
supplemental to this Agreement and shall remain in full force and effect
to govern the particular relationship between the parties as set forth in
such Pre-Existing Agreement.
	 
	2.	 	Payment. Unless otherwise stated in an Attachment for a particular
Service, Company shall pay DoubleClick the fees set forth in the
applicable Attachments for such Services within thirty (30) days after
Company’s receipt of an invoice from DoubleClick. Notwithstanding any
provisions in the Agreement or Attachments to the contrary, DoubleClick’s
obligations hereunder are conditioned upon Company’s fulfillment of its
payment obligations to DoubleClick. All fees hereunder shall be
denominated in GBP and at the conversion rate in effect as of the date of
invoicing. Company shall also be responsible for any taxes. All payments
hereunder shall be made without deduction for withholding taxes. Late
payments by Company will be subject to late fees at the rate of one and
one half percent (1.5%) per month, or, if lower, the maximum rate allowed
by law. If Company fails to pay fees invoiced by DoubleClick within (i)
five (5) business days following the payment due date, DoubleClick shall

DOUBLECLICK®, DART®, DARTMAILTM AND MEDIAVISORTM are trademarks of DoubleClick Inc. ©2000-2002 DoubleClick Inc.
All rights reserved.

			
	 
	 	Master Agreement
	 
	 	Page 1

 

 

	 	 	have the right to suspend access to the user interface to the applicable
Service(s) without notice to Company provided that DoubleClick has provided
Company with five (5) days prior written notice of such suspension and
notified Company of such nonpayment in writing, there is no dispute about
the fees, and Company has failed to pay the undisputed amounts, and (ii)
thirty (30) days following the payment due date, DoubleClick shall have the
right to suspend performance of the applicable Service(s) without notice to
Company provided that DoubleClick has provided Company with five (5) days
prior written notice of such suspension. The access and/or Service(s) shall
not be reinstated until Company pays all such overdue amounts and an
additional reinstatement fee of €3,000. If Company disputes the terms of an
invoice in good faith, Company must raise such dispute with DoubleClick
within sixty (60) days of its receipt of such invoice or Company’s right to
dispute such invoice shall be waived. At no time may Company withhold
payment of fees that are not subject to a good faith dispute between the
parties. In addition, Company agrees to pay reasonable attorneys’ fees
and/or reasonable collection costs incurred by DoubleClick in collecting any
past due undisputed amounts from Company.
	 
	3.	 	Proprietary Rights and Restrictions. The parties agree that (a) Company
shall retain all proprietary rights in and to the Web Site(s), its
business and trademarks and (b) DoubleClick retains all proprietary rights
in and to all of DoubleClick’s intellectual property, including but not
limited to the DART and DARTmail technology, any Services provided
hereunder (including all software, source codes, modifications, updates
and enhancements thereof or any other aspect of the Services), the name
“DoubleClick” or any derivatives thereof, and any other trademarks and
logos which are owned or controlled by DoubleClick and made available to
Company through the Service or otherwise. No implied licenses are granted
herein, and Company may not use any Service except pursuant to the limited
rights expressly granted in this Agreement and Attachments hereto.
	 
	4.	 	Term. Unless earlier terminated in accordance with the termination
rights set forth in this Agreement, the term of each Attachment shall be
as set forth in the applicable Attachment. This Agreement shall commence
as of the Master Effective Date, and remain in effect until all
Attachments hereto have terminated, unless terminated earlier in
accordance with the termination rights set forth in this Agreement (the
“Term”).
	 
	5.	 	Termination. At any time during the Term, an Attachment shall terminate
(i) thirty (30) days after a party’s receipt of notice that such party is
in material breach of any of the terms or conditions set forth in such
Attachment, unless such party cures such breach within said thirty (30)
day period or the non-breaching party withdraws its notice of termination,
(ii) immediately upon notice by a party if the other party (a) is adjudged
insolvent or bankrupt, (b) institutes or has instituted against it any
proceeding seeking relief, reorganization or arrangement under any laws
relating to insolvency (and, in the case of any such proceeding instituted
against it, the proceeding is not dismissed within sixty (60) days after
filing), (c) makes any assignment for the benefit of creditors, (d)
appoints a receiver, liquidator or trustee of any of its property or
assets, or (e) liquidates, dissolves or winds up its business, or (iii)
immediately upon DoubleClick’s notice to Company of DoubleClick’s
reasonable determination that Company is using a Service in such a manner
that could damage or cause injury to the Service. In the event of any
termination of an Attachment, Company shall promptly pay all amounts due
and owing and undisputed (subject to the time limit set forth in Article 2
hereof) to DoubleClick pursuant to such Attachment. Company shall also
immediately cease all use of and remove all Tags from the Web Site. For
the purposes of this Agreement, “Tag” shall mean any HTML code provided by
DoubleClick and incorporated into the Web Site. Notwithstanding any
termination or expiration of this Agreement or an Attachment, any
provisions of this Agreement or an Attachment that by their nature are
intended to survive, shall survive termination.
	 
	6.	 	Representations and Warranties. Each party warrants and represents at
all times that (i) it has the right and full power and authority to enter
into this Agreement and each Attachment, and (ii) it is duly organized and
validly existing and in good standing under the laws of the state of its
incorporation or formation.
	 
	7.	 	Indemnification. Company agrees to indemnify and hold DoubleClick and
its officers, directors, employees and agents (each a “DoubleClick
Indemnitee”) harmless from and against any and all third party claims,
actions, losses, damages, liabilities, costs and expenses (including,
without limitation, reimbursement for reasonable attorneys’ fees and
disbursements incurred by a DoubleClick Indemnitee in any action between
Company and the DoubleClick Indemnitee, or between the DoubleClick
Indemnitee and any third party or otherwise) arising out of or in
connection with (i) the breach of any of Company’s representations,
warranties or obligations set forth in this Agreement and each Attachment,
or (ii) a claim that the Company Materials (as defined below) infringe the
copyright, trademark, servicemark or U.S. patent issued as of the
Effective Date of a third party (such claim, an

DOUBLECLICK®, DART®, DARTMAILTM AND MEDIAVISORTM are trademarks of DoubleClick Inc. ©2000-2002 DoubleClick Inc.
All rights reserved.

			
	 
	 	Master Agreement
	 
	 	Page 2

 

 

	 	 	“IP Claim”). “Company Materials” means the Web Site(s), any creative,
software, data or other materials provided by Company, and the operation or
results produced by any of the foregoing.

Company’s indemnity obligations with respect to an IP Claim shall not apply to
claims arising from (a) DoubleClick’s use of the Company Materials to the
extent such use constitutes a violation of this Agreement (or an Attachment) or
is contrary to any instructions provided by Company to DoubleClick, or (b)
modifications to the Company Materials requested by DoubleClick.

If any Company Materials become, or in Company’s opinion are likely to
become, the subject of any such claim or action, then, Company, at its sole
option and expense may either: (i) procure for DoubleClick the right to
continue using the Company Materials as contemplated hereunder; (ii) modify the
Company Materials to render same non-infringing (provided such modification
does not adversely affect DoubleClick’s use as contemplated hereunder); or
(iii) replace the Company Materials with equally suitable, functionally
equivalent, compatible, non-infringing software. If none of the foregoing are
commercially practicable with Company having used all reasonable efforts, then
DoubleClick shall have the right to terminate the applicable Attachment(s).
Company’s indemnification obligations set forth in this Section 7 shall be
DoubleClick’s sole and exclusive remedy for an IP Claim with respect to the
Company Materials.

DoubleClick agrees to indemnify and hold Company and its officers,
directors, employees and agents (each a “Company Indemnitee”) harmless from
and against any and all third party claims, actions, losses, damages,
liabilities, costs and expenses (including, without limitation,
reimbursement for reasonable attorneys’ fees and disbursements incurred by a
Company Indemnitee in any action between the Company Indemnitee and any
third party) arising out of or in connection with (i) the breach of any of
DoubleClick’s representations or warranties set forth in this Agreement and
each Attachment, or (ii) a claim that the DoubleClick Software (defined
below) infringes the copyright, trademark, servicemark or U.S. patent issued
as of the Effective Date of a third party (such claim, an “IP Claim”). .
“DoubleClick Software” means the software that DoubleClick uses to implement
the Services provided to Company under this Agreement.

DoubleClick’s indemnity obligations with respect to an IP Claim shall not apply
to claims arising from (a) Company’s use of the DoubleClick Software or
Services to the extent such use constitutes a violation of this Agreement (or
an Attachment) or is contrary to any instructions provided by DoubleClick to
Company, (b) the combination, operation, or use of the DoubleClick Software
with any product or service not provided by or through DoubleClick; or (c)
modifications to the DoubleClick Software or Services requested by Company.

If any DoubleClick Software becomes, or in DoubleClick’s opinion are likely to
become, the subject of any such claim or action, then, DoubleClick, at its sole
option and expense may either: (i) procure for Company the right to continue
using the DoubleClick Software as contemplated hereunder; (ii) modify the
DoubleClick Software to render same non-infringing (provided such modification
does not adversely affect Company’s use as contemplated hereunder); or (iii)
replace the DoubleClick Software with equally suitable, functionally
equivalent, compatible, non-infringing software. If none of the foregoing are
commercially practicable with DoubleClick having used all reasonable efforts,
then Company shall have the right to terminate the applicable Attachment(s).
DoubleClick’s indemnification obligations set forth in this Section 7 shall be
Company’s sole and exclusive remedy for an IP Claim with respect to the
DoubleClick Software.

The indemnification obligations set forth in this Section 7 hereof are
contingent upon the following conditions: (i) DoubleClick or Company, as the
case may be (the “Indemnified Party”) must promptly notify the Company or
DoubleClick as the case may be (the “Indemnifying Party”) in writing of the
third party claim or action (however, failure of the Indemnified Party to so
promptly notify the Indemnifying Party will not relieve the Indemnifying
Party of its indemnification obligations hereunder, except to the extent it
has been damaged thereby); (ii) the DoubleClick Indemnitee or the Company
Indemnitee, as the case may be, and the Indemnified Party will reasonably
cooperate with the Indemnifying Party in the defense of the matter; and
(iii) the Indemnifying Party will have primary control of the defense of the
action and negotiations for its settlement and compromise; provided,
however, that the Indemnified Party may, at its own cost, obtain separate
counsel to represent its interests.

DOUBLECLICK®, DART®, DARTMAILTM AND MEDIAVISORTM are trademarks of DoubleClick Inc. ©2000-2002 DoubleClick Inc.
All rights reserved.

			
	 
	 	Master Agreement
	 
	 	Page 3

 

 

	8.	 	Disclaimer and Limitation and Exclusion of Liability. EXCEPT AS
EXPRESSLY PROVIDED ABOVE OR IN AN ATTACHMENT, NEITHER PARTY MAKES ANY
WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED
WARRANTY OF MERCHANTABILITY OR FITNESS OF THE SERVICES HEREUNDER FOR A
PARTICULAR PURPOSE OR NONINFRINGEMENT. DOUBLECLICK SHALL NOT BE LIABLE FOR
ANY ADVERTISERS WHOSE ADVERTISING APPEARS ON THE SERVICE, NOR THE CONTENTS
OF ANY ADVERTISING, NOR SHALL DOUBLECLICK BE LIABLE FOR ANY LOSS, COST,
DAMAGE OR EXPENSE OR LIABILITY (INCLUDING COUNSEL FEES) INCURRED BY
COMPANY IN CONNECTION WITH COMPANY’S PARTICIPATION IN THE SERVICE, NOR
SHALL DOUBLECLICK HAVE ANY OBLIGATION TO REVIEW THE CONTENT OF ANY
ADVERTISING SERVED THROUGH THE APPLICABLE SERVICE. EXCEPT AS OTHERWISE
EXPLICITLY STATED IN THIS AGREEMENT AND ANY ATTACHMENT TO THIS AGREEMENT,
DOUBLECLICK SHALL NOT BE LIABLE TO COMPANY OR ANY THIRD PARTY FOR ANY
UNAVAILABILITY OR INOPERABILITY OF THE SERVICES, TELECOMMUNICATIONS
SYSTEMS OR THE INTERNET, TECHNICAL MALFUNCTION, COMPUTER ERROR, CORRUPTION
OR LOSS OF INFORMATION, OR OTHER INJURY, DAMAGE OR DISRUPTION OF ANY KIND.
IN NO EVENT WILL EITHER PARTY BE LIABLE FOR ANY INDIRECT, INCIDENTAL,
CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES, INCLUDING, BUT NOT LIMITED
TO, LOSS OF PROFITS, OR LOSS OF BUSINESS OPPORTUNITY, EVEN IF SUCH DAMAGES
ARE FORESEEABLE AND WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE
POSSIBILITY THEREOF EACH PARTY’S MAXIMUM AGGREGATE LIABILITY FOR EACH
ATTACHMENT SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY COMPANY TO
DOUBLECLICK UNDER SUCH ATTACHMENT DURING THE TWELVE (12) MONTH PERIOD
PRIOR TO THE FIRST DATE ON WHICH THE LIABILITY AROSE; PROVIDED, HOWEVER,
THAT, EACH PARTY’S MAXIMUM AGGREGATE LIABILITY FOR INDEMNIFICATION
OBLIGATIONS (SECTION 7) AND BREACH OF CONFIDENTIALITY (SECTION 9)
HEREUNDER SHALL NOT EXCEED AN AMOUNT EQUAL TO TWO (2) TIMES THE TOTAL
AMOUNT PAID BY COMPANY TO DOUBLECLICK UNDER THE RELEVANT ATTACHMENT DURING
THE TWELVE (12) MONTH PERIOD PRIOR TO THE FIRST DATE ON WHICH THE
LIABILITY AROSE.
	 
	9.	 	Confidentiality. The terms of this Agreement and each Attachment and
all information and data that one party (the “Receiving Party”) has
received or will receive from the other party (the “Disclosing Party”)
about the Service, DoubleClick’s proprietary DART and DARTMail systems and
other matters are proprietary and confidential information (“Confidential
Information”), including without limitation any information that is marked
as “confidential” or should be reasonably understood to be confidential or
proprietary to the Disclosing Party and any reference manuals compiled or
provided hereunder. The Receiving Party agrees that during the Term of
this Agreement and for two (2) years thereafter, the Receiving Party will
not disclose any Confidential Information to any third party, nor use any
Confidential Information for any purpose not permitted under this
Agreement or an Attachment. The nondisclosure obligations set forth in
this Section shall not apply to information that the Receiving Party can
document is generally available to the public (other than through breach
of this Agreement) or was already lawfully in the Receiving Party’s
possession at the time of receipt of the information from the Disclosing
Party.
	 
	10.	 	Independent Contractor Status/Sub-contractors. Each party shall be and
act hereunder as an independent contractor and not as partner, joint
venturer or agent of the other. Company shall remain fully liable for the
acts or omissions of any sub-contractor, consultant, third-party service
provider and/or agent engaged by Company in connection with Company’s use
of the Services. DoubleClick has the right to use sub-contractors for
performance of the Services, provided that each sub-contractor is bound to
terms and conditions that are consistent with the requirements of this
Agreement and the applicable Attachment with respect to the work the
sub-contractor performs. DoubleClick is responsible for ensuring that the
performance of its sub-contractors meets the requirements of this
Agreement and applicable Attachments.
	 
	11.	 	Modifications and Waivers. Each Attachment, which includes the terms
and conditions of this Agreement by reference, represents the entire
understanding between DoubleClick and Company and, excluding any
Pre-Existing Agreements, supersedes all prior agreements relating to the
subject matter of such Attachment. No failure or delay on the part of
either party in exercising any right, power or remedy under this Agreement
or an Attachment shall operate as a waiver, nor shall any single or
partial exercise of any such right, power or remedy preclude any other or
further exercise of any other right, power or remedy. Unless otherwise
specified, any amendment, supplement or modification of or to any
provision of this Agreement or an Attachment, any waiver of any provision
of this Agreement or an Attachment and any consent to any departure by the
parties from the terms of this Agreement or an Attachment, shall be
effective only if it is made or given in writing and signed by both
parties.

DOUBLECLICK®, DART®, DARTMAILTM AND MEDIAVISORTM are trademarks of DoubleClick Inc. ©2000-2002 DoubleClick Inc.
All rights reserved.

			
	 
	 	Master Agreement
	 
	 	Page 4

 

 

	12.	 	Assignment. This Agreement, all Attachments, and all rights granted
hereunder and there under are not transferable or assignable without the
prior written consent of the non-assigning party; provided, however, that
this Agreement together with all Attachments may be assigned by either
party without the other party’s written consent, and individual
Attachments (which incorporate the terms of this Agreement by reference)
may be assigned by DoubleClick without Company’s consent, (a) to a person
or entity who acquires, by sale, merger or otherwise, all or substantially
all of such party’s assets, stock or business, (b) to a person or entity
who acquires, by sale, merger or otherwise, all or substantially all of
the assets or business of the DoubleClick business unit that provides the
services pursuant to an individual Attachment and (c) to an affiliate of
the assigning party. Notwithstanding the foregoing, in no event may either
party assign this Agreement to a direct competitor of the other party
without the other party’s prior written consent, which consent shall not
be unreasonably withheld. In the case of an assignment of an individual
Attachment by DoubleClick (which assignment shall include the terms and
conditions of this Agreement by reference), this Agreement and all other
Attachments (each which incorporate the terms of this Agreement by
reference) in effect at the time of such assignment shall remain in full
force and effect. Subject to the foregoing, this Agreement shall bind and
inure to the benefit of the parties, their respective successors and
permitted assigns.
	 
	13.	 	Applicable Law and Conflicts. This Agreement and each Attachment shall
be governed by the laws of England. The jurisdiction and venue for all
disputes hereunder shall be London. In the event of a conflict between the
terms and conditions of the Agreement and the terms and conditions of any
Attachment, the terms and conditions of the Attachment shall govern.
	 
	14.	 	Publicity. The parties will work together in a fair, positive and
accurate manner to issue publicity and general marketing communications
concerning their relationship, Company’s use of DoubleClick’s Services, and
other mutually agreed-upon matters. Neither party will issue any publicity or
general marketing communications concerning this relationship without the prior
written consent of the other party; provided, however, that DoubleClick shall
have the right to use Company’s name and logos in general marketing materials
related to the Services.
	 
	15.	 	Use of Cookies. Company and DoubleClick acknowledge that adherence to
fair information collection practices is of utmost importance. During the
term of this Agreement, Company agrees that Company’s Web Site(s) will
feature an easy-to-understand statement, that shall be linked, at a
minimum, conspicuously from the Web Site’s home page (it being understood
that the indirect link from the home page to the “Privacy Policy” page in
effect as of the Master Effective Date shall be deemed sufficient unless
and until applicable law requires otherwise), “ that, (i) identifies the
collection and use of information gathered in connection with the
DoubleClick Services on behalf of the Company and the reporting activities
related thereto and (ii) offers the user an opportunity to control that
collection and use by DoubleClick on behalf of the Company. Other
Service-specific privacy requirements and/or suggested disclosure are set
forth in the applicable Attachment for such Service. DoubleClick reserves
the right to change its suggested disclosure language, including requiring
certain disclosures as mandated by law (including industry self-regulation
or practice), upon written notice to Company, and Company agrees to
cooperate to post such revised disclosure within five (5) business days
following receipt of such notice, or otherwise post within ten (10)
business days following receipt of such notice such other disclosure as
may be mutually agreeable to the parties. DoubleClick shall have the right
to terminate this Agreement on ten (10) days prior written notice to
Company if Company breaches this Section 15 and fails to remedy such
breach within said ten (10) day period.
	 
	16.	 	Data Protection Laws. Company agrees that at all time during the term of
this Agreement, it will comply with all Applicable Data Protection Laws (as
defined below), including, but not limited to European Directive 95/46/EC. In
the event that the Service provided hereunder is governed by the Applicable
Data Protection Law, subject to Directive 95/46/EC of the European Union, (i)
Company is a “data controller” for any list of email addresses or any other
personal data owned or controlled by Company in relation to the Service, and
(ii) DoubleClick is a “data processor” providing the Service in respect of such
data.. In the event that applicable law so requires, both Company and
DoubleClick shall enter into additional written agreements relating to data
transfer, consistent with the requirements of such applicable law. “Applicable
Data Protection Law” shall mean the law of the country corresponding to the
place of collection of user data, the place of residence of the user whose
personal data is collected and, if applicable, the geographic destination of
the email addresses on a List ), if applicable.
	 
	17.	 	General. Any provision of this Agreement or an Attachment which is
prohibited or unenforceable in any jurisdiction shall, as to such
jurisdiction, be ineffective only to the minimum extent necessary without
invalidating the remaining provisions of this Agreement or such Attachment
or affecting the validity or enforceability of such provisions in any
other jurisdiction. No failure or omission by either party in the
performance of any obligation

DOUBLECLICK®, DART®, DARTMAILTM AND MEDIAVISORTM are trademarks of DoubleClick Inc. ©2000-2002 DoubleClick Inc.
All rights reserved.

			
	 
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	 	Page 5

 

 

	      	 	under this Agreement or an Attachment shall be deemed a breach of this
Agreement or such Attachment nor create any liability if the same shall
arise from any cause or causes beyond the reasonable control of such party,
including but not limited to the following: acts of God, acts or omissions
of any government or any officer, department, agency or instrument thereof;
fire, storm, flood, earthquake, accident, acts of the public enemy, war,
rebellion, failure of telecommunications services, public utilities or an
Internet brown out, insurrection, riot, invasion, strikes, or lockouts. All
notices, demands and other communications provided for or permitted under
this Agreement or an Attachment shall be made in writing to the parties at
the addresses on the Cover Page and shall be sent by registered or certified
first-class mail, return receipt requested, telecopier, courier service or
personal delivery and shall be deemed received upon delivery.

Company and DoubleClick hereby confirm their mutual agreement to these
arrangements as of the Effective Date.

	 	 	 	 	 	 	 
	DOUBLECLICK International TechSolutions Ltd.	 	ASKJEEVES EUROPE LIMITED
	 
	 	 	 	 	 	 
	Signature:

	 	/s/	 	Signature:
	 	/s/
	 
	 	 	 	 	 	 
	Printed Name:

	 	Douglas Knopper	 	Printed Name:
	 	Scott Bauer
	 
	 	 	 	 	 	 
	Title:

	 	SVP & General Manager
Advertiser/Publisher Solutions	 	Title:
	 	Director
	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	(Date of Signature) February 27, 2004

	 	(Date of Signature) February 27, 2004

DOUBLECLICK®, DART®, DARTMAILTM AND MEDIAVISORTM are trademarks of DoubleClick Inc. ©2000-2002 DoubleClick Inc.
All rights reserved.

			
	 
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