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                                                                    EXHIBIT 10.J

December 27, 2000

VIA OVERNIGHT MAIL

Mr. Gordon Anderson
445 Ventura Place
Vero Beach, FL  32963

Dear Gordon:

This confirms our offer and your acceptance of the position of President and
Chief Executive Officer at Exhibitgroup/Giltspur effective on January 1, 2001.
As an officer of Exhibitgroup, your monthly salary will be $27,083.34 ($325,000
per year), and you will report to Robert H. Bohannon, Chairman, President and
Chief Executive Officer of Viad Corp. Your salary will be reviewed again in
February 2002, with an increase effective April 1, 2002. You will be eligible
for five weeks vacation each year.

As CEO, you will be eligible to participate in the Viad Corp Management
Incentive Plan, with a target bonus of 50% of your base earnings. Your actual
award will be dependent on Exhibitgroup's financial results and your individual
performance. The maximum award under this Plan can be as high as 178.5% of your
target bonus (89.25% of your earnings). You may choose to defer your annual
incentive under our deferred compensation plan. You will also be eligible to
participate in the 2001 - 2003 Performance Unit Plan with a target value of
$150,000, subject to Board approval. The number of units under the Plan will be
determined at the time of the grant based on the average of the high and low of
Viad stock on the grant date. You will be eligible for a stock option grant in
February 2001 and upon hire you will receive a $100,000 grant of Incentive Stock
Options. In addition, you will receive a $150,000 grant of Performance-Based
Restricted Stock in February 2001, also subject to Board approval.

Your salary will be supplemented with a comprehensive benefit program. You will
be eligible for the Senior Executive Medical Plan, Long-Term Disability Plan,
Life Insurance Plan, $100,000 of company-paid Accidental Death and Dismemberment
Insurance. You will be reimbursed for monthly health club dues; the Company will
pay the initiation fee for a lunch club membership and will cover all
business-related expenses. You will receive an annual executive physical,
financial counseling services and tax preparation as well as company-paid
parking, eligibility for first-class air travel and a car allowance of up to
$1,200 per month. You will also be eligible for Schedule B of the Viad Corp
Supplemental Executive Retirement Plan, as well as participation in Supplemental
TRIM.
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In addition, Exhibitgroup will pay roundtrip airfare (Coach class) for you, plus
a gross-up, for your weekly commuting expenses between Illinois and Florida.

You will be paid the sum of $15,000 (grossed up) in the years 2001 and 2002 as
remuneration for the state tax differential between Florida and Illinois.

You will be a participant in the Executive Severance Plan (Golden Parachute).

The Company will provide you with a furnished Corporate apartment, up to a
maximum of $2,500 per month, for your living arrangements while in Chicago. The
apartment will be leased in the Company's name.

You will be subject to our stock ownership guidelines. Your guideline will be
three times your base salary. Meaningful progress should be made annually and
the target value should be reached within five years.

Finally, I want to confirm the terms of certain financial protection that will
be provided to you during your first three years of employment with the Company:

-    We have agreed that if your employment with the Company is terminated by
     Viad or the Company for any reason other than "Cause" during the 36-month
     period following your date of hire, you will receive 24 months base salary,
     plus an amount equal to the greater of the highest annual bonus paid to you
     while employed by the Company, or your target bonus amount at time of
     termination, plus 24 months of benefits coverage at the level you are
     covered at time of termination (including accrual of pension credit and
     participation in the Company's 401(k) program). For purposes hereof, you
     may be terminated for Cause if you are convicted of a felony, or a crime
     involving fraud or dishonesty, or if you commit an act of willful
     misconduct or gross negligence with regard to the Company that has a
     significant adverse effect on its operations or financial condition.

-    We have further agreed that you will be paid an amount equal to the
     foregoing if you elect to terminate your employment with the Company
     following a merger, consolidation, reorganization or similar transaction
     involving the Company and GES Exposition Services, Inc., which transaction
     results in a single operating company unit controlling substantially all
     the assets of the combined companies, of which you are not the Chief
     Executive Officer.

-    In consideration of the amounts to be paid hereunder, you agree that in the
     event your employment with the Company is for any reason terminated, you
     will not for a period of twenty-four (24) months following termination of
     such employment for yourself or for another employee, independent
     contractor, partner, consultant, affiliate or controlling stockholder of
     any person or entity, directly or indirectly, compete with the Company in
     any geographic area where you performed services or were responsible for
     management under this agreement for or on behalf of the Company, and that
     this non-compete covenant specifically includes, but is not limited to,
     contacting the customers, clients and prospective customers and clients of
     the Company. You acknowledge that the restrictions and obligations set
     forth and imposed herein will not prevent you from obtaining gainful
     employment in your field of expertise or cause you undue hardship, and that
     the restrictions imposed herein are reasonable and necessary to protect the
     legitimate business interests of the Company.
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Gordon, it is with a great deal of confidence that this offer is extended to
you. I know that you will find the assignment challenging and rewarding and we
are very pleased that you have decided to come back to the team.

Schedule B of the Viad Corp Retirement Income Plan and Retirement Projection
sheet prepared by Hewitt Associates are included as part of this Employment
Agreement/Offer Letter.

Should you have any questions regarding the items outlined in this letter,
please contact me at 602.207.2817.

Sincerely,

/S/ Suzanne Pearl

Suzanne Pearl
Vice President - Human Resources

                                            APPROVED:

                                            /S/ Robert H. Bohannon

                                            December 27, 2000

                                            AGREED TO AND ACCEPTED BY:

                                            /S/ Gordon Anderson

                                            January 4, 2001

Employment and Compensation can be terminated, with or without cause or notice,
at any time at the option of either the Company or employee. No representative
of the Company other than the Chief Executive Officer of Viad Corp has any
authority to enter into any agreement for employment for any specified period of
time, or make any agreement contrary to the foregoing.Executed in 6 Parts
                                                          Counterpart No. (   )

                              NATIONAL EQUITY TRUST

                       UNIQUE OPPORTUNITIES TRUST SERIES 4

                            REFERENCE TRUST AGREEMENT

     This Reference  Trust Agreement  dated             , 2001 among  Prudential
Securities Incorporated,  as  Depositor  and The Bank of New York,  as Trustee,
sets forth certain provisions in full and incorporates other provisions by
reference to the document  entitled  "National Equity Trust,  Trust Indenture
and Agreement" (the "Basic  Agreement")  dated February 2, 2000. Such provisions
as are set forth in full herein and such provisions as are  incorporated  by
reference  constitute a single instrument (the "Indenture").

                                WITNESSETH THAT:
                                 ---------------

     In  consideration  of the  premises  and of the  mutual  agreements  herein
contained, the Depositor and the Trustee agree as follows:

                                     Part I.
                                     ------

                     STANDARD TERMS AND CONDITIONS OF TRUST

     Subject to the provisions of Part II hereof,  all the provisions  contained
in the Basic  Agreement are herein  incorporated  by reference in their entirety
and  shall be deemed  to be a part of this  instrument  as fully and to the same
extent as though said provisions had been set forth in full in this instrument.

A.      Article III, entitled "Administration of Trust," shall be amended as
        follows:

        (i)  Section 3.14 Deferred Sales Charge shall be amended to add the
             following sentences at the end thereof:

             "References to Deferred Sales Charge in this Trust Indenture and
             Agreement shall include any Creation and Development Fee indicated
             in the prospectus for a Trust.  The Creation and Development Fee
             shall be payable on each date so designated and in an amount
             determined as specified in the prospectus for a Trust."

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                                     Part II.
                                     -------

                      SPECIAL TERMS AND CONDITIONS OF TRUST

     The following special terms and conditions are hereby agreed to:

     A. The Trust is denominated National Equity Trust, Unique Opportunities
Trust Series 4.

     B. The Units of the Trust shall be subject to a deferred sales charge.

     C. The publicly  traded stocks listed in Schedule A hereto are those which,
subject  to the terms of this  Indenture,  have been or are to be  deposited  in
Trust under this Indenture as of the date hereof.

     D. The term "Depositor" shall mean Prudential Securities Incorporated.

     E. The aggregate  number of Units  referred to in Sections 2.03 and 9.01 of
the Basic Agreement is as of the date hereof.

     F. A Unit of the Trust is hereby  declared  initially equal to 1/ th of the
Trust.

     G. The term "First Settlement Date" shall mean        , 2001.

     H. The terms  "Computation Day" and "Record Date" shall be on the tenth day
of        2001,        2001,      2001 and          2002.

     I. The term "Distribution Date" shall be on the twenty-fifth day of
2001,          2001,         2001 and         2002.

     J. The term "Termination Date" shall mean          , 2002.

     K. The Trustee's Annual Fee shall be $ (per 1,000 Units) for 49,999,999 and
below units outstanding $ (per 1,000 Units) on the next 50,000,000 Units, $ (per
1,000 Units) on the next 100,000,000  Units, and $ (per 1,000 Units) on Units in
excess of 200,000,000  Units. In calculating  the Trustee's  annual fee, the fee
applicable  to the  number  of  units  outstanding  shall  apply  to  all  units
outstanding.

     L. The Depositor's  Portfolio  supervisory service fee shall be $ per 1,000
Units.
                  [Signatures and acknowledgments on separate pages]

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