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Exhibit 10.3    
    

CONFORMED COPY  

 
 

UNITED STATES TRADEMARK ASSIGNMENT    
    

        This United States Trademark Assignment agreement (the "Assignment") is entered into this 16th day of March, 2004, between Mrs. Fields'
Original Cookies, Inc., a Delaware corporation having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignor"), and its indirect
subsidiary, The Mrs. Fields' Brand, Inc., a Delaware corporation having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignee"). 

        A.    Assignor
is the owner of the United States trademarks and service marks set forth on the attached Schedule A, all common rights relating thereto, and all
registrations and applications relating thereto (the "Marks"); and 

        B.    Assignor
has agreed to assign the Marks and the goodwill of the business attendant thereto, if any, and the parties wish to memorialize the transfer of the Marks and
goodwill of the business associated therewith to Assignee. 

        NOW,
THEREFORE, for good and valuable consideration, receipt of which is herby acknowledged, the parties hereto agree as follows: 

        1.     Assignment. Assignor does hereby sell, assign, transfer, and set over unto said Assignee, its entire right, title and
interest in, to and under said Marks, together with the entire goodwill of the business in connection with which said Marks are used, and in and to all income, royalties, damages and payments now or
thereafter due or payable with respect thereto in and to all causes of action (either at law or in equity) and the right to sue, counterclaim, and recover for past, present and future infringement of
the rights assigned or to be assigned under this Assignment. 

        2.     Assumption. In consideration of the assignment set forth above, Assignee hereby agrees to assume all liabilities and
obligations of the Assignor arising out of or related to the Marks, including without limitation, any such liabilities and obligations that arise from periods prior to the date of this Assignment. 

        3.     Further Assurances. Assignor hereby agrees to execute all papers and to perform such other proper acts as Assignee or its
successors or assigns may deem reasonably necessary to secure to Assignee or to its successors or assigns, the rights transferred hereby, including without limitation, any documents necessary to
record this Assignment with the United States Patent and Trademark Office and any other federal and state agency. 

        4.     Miscellaneous. 

        (a)   Governing Law. This Assignment shall be governed by the laws of the State of Utah (other than its rules of conflicts of
law to the extent that the application of the laws of another jurisdiction would be required thereby). 

        (b)   Counterparts. This Assignment may be executed in any number of counterparts, each of which shall be an original, and all
of which shall together constitute a single instrument. 

        (c)   Descriptive Headings. Descriptive headings of the Sections of this Assignment are inserted for convenience only and shall
not affect the meaning of this Assignment.

 

        IN
WITNESS WHEREOF, the parties have caused this Assignment to be executed below, on the date indicated, by a duly authorized officer thereof. 

	
MRS. FIELDS' ORIGINAL COOKIES, INC.	
 	

 
	

By:	
 	

/s/  SANDRA BUFFA      
	
 	

 
	Name:	 	Sandra Buffa	 	 
	Title:	 	Sr. Vice President	 	 
	
THE MRS. FIELDS' BRAND, INC.	
 	

 
	

By:	
 	

/s/  MICHAEL WARD      
	
 	

 
	Name:	 	Michael Ward	 	 
	Title:	 	Sr. Vice President	 	 

 

SCHEDULE A  

TRADEMARKS  

 U.S. Registrations

Mrs. Fields' Original Cookies, Inc.  

	No.
	 	Trademark
	 	Country
	 	Registration Number
	 	Registration Date

	1	 	1-800-COOKIES	 	United States	 	2,741,280	 	Jul-29-2003
	2	 	CAKIES	 	United States	 	1,918,965	 	Sep-12-1995
	3	 	COCOMAC	 	United States	 	1,843,103	 	Jul-05-1994
	4	 	COOKIE POP	 	United States	 	1,472,531	 	Jan-12-1988
	5	 	DEBRA'S SPECIAL	 	United States	 	1,840,761	 	Jun-21-1994
	6	 	GOOD ENOUGH NEVER IS	 	United States	 	1,543,094	 	Jun-06-1989
	8	 	HOT SAM	 	United States	 	1,827,896	 	Mar-22-1994
	9	 	HOT SAM (& Design)*	 	United States	 	994,053	 	Sep-24-1974
	10	 	HOT SAM (Stylized)	 	United States	 	989,707	 	Jul-30-1974
	11	 	HOT SAM (& Design)*	 	United States	 	1,561,517	 	Oct-17-1989
	12	 	LEARNING IS SWEET	 	United States	 	2,613,456	 	Aug-28-2002
	13	 	MRS. FIELDS (& Design)	 	United States	 	1,983,184	 	Jul-02-1996
	14	 	MRS. FIELDS (& Design)*	 	United States	 	1,791,781	 	Sep-07-1993
	15	 	MRS. FIELDS (Stylized)	 	United States	 	1,299,149	 	Oct-02-1984
	16	 	MRS. FIELDS (Stylized)	 	United States	 	2,672,138	 	Jan-07-2003
	17	 	MRS. FIELDS COOKIES (& Design)	 	United States	 	1,256,315	 	Nov-01-1983
	18	 	MRS. FIELDS COOKIES (& Design)	 	United States	 	1,241,619	 	Jun-07-1983
	19	 	MRS. FIELDS PREMIUM COOKIES	 	United States	 	2,680,419	 	Jan-28-2003
	20	 	NIBBLERS	 	United States	 	2,020,111	 	Dec-03-1996
	21	 	QSI SOLUTIONS	 	United States	 	2,425,250	 	Jan-30-2001
	22	 	QUICK SERVE IMPULSE SOLUTIONS	 	United States	 	2,425,251	 	Jan-30-2001
	23	 	R & R BOURBON STREET*	 	United States	 	1,302,975	 	Oct-30-1984
	24	 	THE ORIGINAL COOKIE CO.	 	United States	 	1,374,117	 	Dec-03-1985
	25	 	THE ORIGINAL COOKIE CO. (& Design)	 	United States	 	1,430,447	 	Feb-24-1987
	26	 	THE ORIGINAL COOKIE COMPANY, INC.	 	United States	 	1,404,285	 	Aug-05-1986
	27	 	THE PRETZEL OVEN	 	United States	 	2,125,722	 	Dec-30-1997

 

TRADEMARKS  

 U.S. Applications

Mrs. Fields' Original Cookies, Inc.  

	No.
 
	 	Trademark
	 	Country
	 	Application Number
	 	Application Date

	1	 	DEBBIE FIELDS	 	United States	 	78/342,463	 	Dec-17-2003
	2	 	DEBBIE FIELDS	 	United States	 	78/342,458	 	Dec-17-2003
	3	 	DEBBIE FIELDS	 	United States	 	78/342,455	 	Dec-17-2003
	4	 	DEBBIE FIELDS	 	United States	 	78/342,453	 	Dec-17-2003
	5	 	PRETZEL STIX	 	United States	 	78/338,924	 	Dec-10-2003

QuickLinks

Exhibit 10.3

UNITED STATES TRADEMARK ASSIGNMENTQuickLinks
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Exhibit 10.4    
    

CONFORMED COPY  

 
 

INTERNATIONAL TRADEMARK ASSIGNMENT    
    

        This Global Trademark Assignment (the "Assignment") is entered into this 16th day of March, 2004, between Mrs. Fields' Original
Cookies, Inc., a Delaware corporation having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignor"), and its indirect subsidiary, The
Mrs. Fields' Brand, Inc., a Delaware corporation having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignee"). 

        A.    Assignor
is the owner of the International trademarks and service marks set forth on the attached Schedule A, all common rights relating thereto, and all
registrations and applications relating thereto (the "Marks"); and 

        B.    Assignor
has agreed to assign the Marks and the goodwill of the business attendant thereto, if any, and the parties wish to memorialize the transfer of the Marks and
goodwill of the business associated therewith to Assignee. 

        NOW,
THEREFORE, for good and valuable consideration, receipt of which is herby acknowledged, the parties hereto agree as follows: 

        1.     Assignment. Assignor does hereby sell, assign, transfer, and set over unto said Assignee, its entire right, title and
interest in, to and under said Marks, together with the entire goodwill of the business in connection with which said Marks are used, and in and to all income, royalties, damages and payments now or
thereafter due or payable with respect thereto in and to all causes of action (either at law or in equity) and the right to sue, counterclaim, and recover for past, present and future infringement of
the rights assigned or to be assigned under this Assignment. 

        2.     Assumption. In consideration of the assignment set forth above, Assignee hereby agrees to assume all liabilities and
obligations of the Assignor arising out of or related to the Marks, including without limitation, any such liabilities and obligations that arise from periods prior to the date of this Assignment. 

        3.     Non-Assignable Marks; Irrevocable License. To the extent that any of the Marks or rights associated therewith
is not capable of being assigned hereunder without the consent or approval of a third party (whether or not a governmental authority), or if such assignment or transfer will require the parties to
file applications or notices under the laws of applicable jurisdictions in order for such assignment to be valid between the parties, or would constitute a breach thereof or violation of applicable
law, this Assignment shall not constitute an actual or attempted assignment or transfer thereof unless and until such consent or approval of such third party has been duly obtained or such application
or notice has been filed or the assignment has otherwise become lawful (any Mark not assigned or transferred as a result of this Section is hereinafter referred to as a "Licensed Mark"). Assignor
hereby grants to the Assignee, and Assignee herby accepts from the Assignor, a worldwide, exclusive, royalty free right to use and sublicense the Licensed Marks until such time as the assignment shall
satisfy the requirements set forth above. 

        4.     Further Assurances. Assignor hereby agrees to execute all papers and to perform such other proper acts as Assignee or its
successors or assigns may deem reasonably necessary to secure to Assignee or to its successors or assigns, the rights transferred hereby, including without limitation, any documents necessary to
obtain the consents or waivers or record the applications, notices or other documentation described in Section 3 above, and any and all documents necessary to file or record this Assignment
with the international registries where the Marks are recorded or registered.

 

        5.     Miscellaneous. 

        (a)   Governing Law. This Assignment shall be governed by the laws of the State of Utah (other than its rules of conflicts of
law to the extent that the application of the laws of another jurisdiction would be required thereby). 

        (b)   Counterparts. This Assignment may be executed in any number of counterparts, each of which shall be an original, and all
of which shall together constitute a single instrument. 

        (c)   Descriptive Headings. Descriptive headings of the Sections of this Assignment are inserted for convenience only and shall
not affect the meaning of this Assignment. 

        IN
WITNESS WHEREOF, the parties have caused this Assignment to be executed below, on the date indicated, by a duly authorized officer thereof. 

	MRS. FIELDS' ORIGINAL COOKIES, INC.	 	 
	

By:	

/s/ SANDRA BUFFA
	
 	

 
	Name:	Sandra Buffa	 	 
	Title:	Sr. Vice President	 	 
	
THE MRS. FIELDS' BRAND, INC.	
 	

 
	

By:	

/s/ MICHAEL WARD
	
 	

 
	Name:	Michael Ward	 	 
	Title:	Sr. Vice President	 	 

 

SCHEDULE A  

TRADEMARKS  

 Foreign Registrations

Mrs. Fields' Original Cookies, Inc.  

	No.
	 	Trademark
	 	Country
	 	Registration Number
	 	Registration Date

	1	 	MRS. FIELDS (& Design)	 	Argentina	 	1,565,485	 	Jul-03-1995
	2	 	MRS. FIELDS (Stylized)	 	Australia	 	730311	 	Mar-21-1997
	3	 	MRS. FIELDS COOKIES (& Design)	 	Australia	 	A387,707	 	Feb-21-1983
	4	 	MRS. FIELDS COOKIES (& Design)	 	Austria	 	104 232	 	Dec-02-1983
	5	 	MRS. FIELDS (& Design)	 	Bahrain	 	15098	 	Jun-16-1992
	6	 	MRS. FIELDS	 	Benelux	 	456,816	 	Sep-01-1989
	7	 	MRS. FIELDS (& Design)	 	Benelux	 	452,875	 	Dec-29-1988
	8	 	MRS. FIELDS (& Design)	 	Benelux	 	596603	 	Mar-20-1996
	9	 	MRS. FIELDS (Script)	 	Benelux	 	456,817	 	Dec-29-1988
	10	 	MRS. FIELDS (Stylized)	 	Benelux	 	596602	 	Mar-20-1996
	11	 	MRS. FIELDS (Word Mark)	 	Benelux	 	597268	 	Mar-20-1996
	12	 	MRS. FIELDS COOKIES (& Design)	 	Benelux	 	390,942	 	Jul-05-1983
	13	 	MRS. FIELDS	 	Brazil	 	819117528	 	Sep-04-2001
	14	 	MRS. FIELDS	 	Brazil	 	819117510	 	Sep-04-2001
	15	 	MRS. FIELDS	 	Brazil	 	819117536	 	Sep-08-1999
	16	 	MRS. FIELDS	 	Brazil	 	819117480	 	Sep-04-2001
	17	 	MRS. FIELDS COOKIES (& Design)	 	Brazil	 	811434265	 	Mar-26-1985
	18	 	MRS. FIELDS	 	Canada	 	390,085	 	Nov-15-1991
	19	 	MRS. FIELDS COOKIES (& Design)	 	Canada	 	288,645	 	Mar-09-1984
	20	 	MRS. FIELDS COOKIES (& Design)	 	Canada	 	298,484	 	Dec-28-1984
	21	 	MRS. FIELDS PREMIUM COOKIES	 	Canada	 	598,441	 	Dec-31-2003
	22	 	MRS. FIELDS	 	Chile	 	577.331	 	Sep-25-2000
	23	 	MRS. FIELDS (& Design)	 	Chile	 	577.330	 	Sep-25-2000
	24	 	MRS. FIELDS (Stylized)	 	China P.R.	 	853189	 	Jul-07-1996
	25	 	MRS. FIELDS COOKIES (& Design)	 	Colombia	 	119663	 	Sep-09-1987
	26	 	MRS. FIELDS (& Design)	 	Costa Rica	 	93449	 	Oct-11-1995
	27	 	MRS. FIELDS (& Design)	 	Costa Rica	 	93448	 	Oct-11-1995
	28	 	MRS. FIELDS (Word mark)	 	Denmark	 	VR 05-956-1991	 	Sep-20-1991
	29	 	MRS. FIELDS (Stylized)	 	Denmark	 	VR 05-957-1991	 	Sep-20-1991
	30	 	MRS. FIELDS	 	Dominican Rep.	 	93,255	 	Oct-15-1997
	31	 	MRS. FIELDS	 	Dominican Rep.	 	93,236	 	Oct-15-1997
	32	 	MRS. FIELDS	 	Dominican Rep.	 	94,912	 	Jan-15-1998
	33	 	MRS. FIELDS	 	Dominican Rep.	 	93,318	 	Oct-15-1997
	34	 	MRS. FIELDS	 	Dominican Rep.	 	93,270	 	Oct-15-1997
	35	 	MRS. FIELDS (& Design)	 	Dominican Rep.	 	93,240	 	Oct-15-1997
	36	 	MRS. FIELDS (& Design)	 	Dominican Rep.	 	93,325	 	Oct-15-1997
	37	 	MRS. FIELDS (& Design)	 	Dominican Rep.	 	93,254	 	Oct-15-1997
	38	 	MRS. FIELDS (& Design)	 	Dominican Rep.	 	93,216	 	Oct-15-1997
	39	 	MRS. FIELDS (& Design)	 	Dominican Rep.	 	93,272	 	Oct-15-1997
	40	 	MRS. FIELDS (Stylized)	 	Dominican Rep.	 	93,271	 	Oct-15-1997
	41	 	MRS. FIELDS (Stylized)	 	Dominican Rep.	 	93,215	 	Oct-15-1997

 

	42	 	MRS. FIELDS (Stylized)	 	Dominican Rep.	 	93,326	 	Oct-15-1997
	43	 	MRS. FIELDS (Stylized)	 	Dominican Rep.	 	93,253	 	Oct-15-1997
	44	 	MRS. FIELDS (Stylized)	 	Dominican Rep.	 	93,237	 	Oct-15-1997
	45	 	MRS. FIELDS (& Design)	 	Ecuador	 	7032	 	May-10-2000
	46	 	MRS. FIELDS (& Design)	 	Ecuador	 	20314	 	Aug-07-2002
	47	 	MRS. FIELDS (Stylized)	 	Ecuador	 	20313	 	Aug-17-2001
	48	 	MRS. FIELDS (& Design)	 	Egypt	 	93659	 	Dec-20-1994
	49	 	MRS. FIELDS (& Device)	 	European Community	 	382036	 	Sep-17-1996
	50	 	MRS. FIELDS (Stylized)	 	European Community	 	381632	 	Sep-17-1996
	51	 	MRS. FIELDS (Word Mark)	 	European Community	 	381756	 	Sep-17-1996
	52	 	MRS. FIELDS	 	France	 	1,612,190	 	Dec-29-1988
	53	 	MRS. FIELDS (& Design)	 	France	 	1,588,357	 	Dec-29-1988
	54	 	MRS. FIELDS (Stylized)	 	France	 	1,612,191	 	Dec-29-1988
	55	 	MRS. FIELDS COOKIES (& Design)	 	France	 	1,214,324	 	Sep-30-1982
	56	 	MRS. FIELDS (& Design)	 	France	 	1,323,862	 	Sep-20-1985
	57	 	MRS. FIELDS	 	Germany	 	1,154,162	 	Dec-30-1988
	58	 	MRS. FIELDS (& Design)	 	Germany	 	1,152,679	 	Dec-30-1988
	59	 	MRS. FIELDS (Stylized)	 	Germany	 	1,152,680	 	Dec-30-1988
	60	 	MRS. FIELDS COOKIES (& Design)	 	Germany	 	1,074,289	 	Oct-30-1982
	61	 	MRS. FIELDS (& Design)	 	Great Britain	 	B1368547	 	Dec-29-1988
	62	 	MRS. FIELDS (Stylized)	 	Great Britain	 	1,183,011	 	Jun-07-1982
	63	 	MRS. FIELDS PREMIUM COOKIES	 	Great Britain	 	2,298,111	 	Apr-04-2003
	64	 	MRS. FIELDS	 	Greece	 	92,091	 	Jan-18-1989
	65	 	MRS. FIELDS	 	Greece	 	92,090	 	Jan-18-1989
	66	 	MRS. FIELDS (Stylized)	 	Hong Kong	 	2822/92	 	Apr-11-1986
	67	 	MRS. FIELDS COOKIES (& Design)	 	Hong Kong	 	1700/85	 	Feb-07-1983
	68	 	MRS. FIELDS PREMIUM COOKIES	 	Hong Kong	 	09653	 	Jul-31-2003
	69	 	MRS. FIELDS COOKIES (& Design)	 	Indonesia	 	332.897	 	May-02-1995
	70	 	MRS. FIELDS (Stylized)	 	Ireland	 	134104	 	Dec-29-1988
	71	 	MRS. FIELDS COOKIES (& Design)	 	Ireland	 	113314	 	Aug-17-1983
	72	 	MRS. FIELDS	 	Israel	 	124208	 	Nov-26-1998
	73	 	MRS. FIELDS	 	Israel	 	124212	 	Nov-26-1998
	74	 	MRS. FIELDS	 	Israel	 	124210	 	Nov-26-1998
	75	 	MRS. FIELDS (Stylized)	 	Israel	 	124209	 	Nov-26-1998
	76	 	MRS. FIELDS (Stylized)	 	Israel	 	124207	 	Nov-26-1998
	77	 	MRS. FIELDS (Stylized)	 	Israel	 	124211	 	Nov-26-1998
	78	 	MRS. FIELDS	 	Italy	 	857864	 	Dec-19-2001
	79	 	MRS. FIELDS (& Design)	 	Italy	 	572279	 	Jan-03-1989
	80	 	MRS. FIELDS (Stylized)	 	Italy	 	572278	 	Jan-03-1989
	81	 	MRS. FIELDS COOKIES (& Design)	 	Italy	 	456744	 	Aug-18-1983
	82	 	MRS. FIELDS (& Design)	 	Japan	 	1,777,504	 	Jun-25-1985
	83	 	MRS. FIELDS COOKIES	 	Japan	 	1,808,419	 	Sep-27-1985
	84	 	MRS. FIELDS PREMIUM COOKIES	 	Japan	 	4636659	 	Jan-17-2003
	85	 	MRS. FIELDS (& Design)	 	Jordan	 	5575	 	Feb-04-1995
	86	 	MRS. FIELDS (& Design)	 	Jordan	 	37074	 	Feb-04-1995
	87	 	MRS. FIELDS COOKIES (& Design)	 	Kuwait	 	23969	 	Sep-21-1992

 

	88	 	MRS. FIELDS (& Design)	 	Lebanon	 	64719	 	Dec-29-1994
	89	 	MRS. FIELDS	 	Malaysia	 	96/12078	 	Oct-04-1996
	90	 	MRS. FIELDS (& Design)	 	Malaysia	 	83/01700	 	Dec-15-1983
	91	 	MRS. FIELDS (Stylized)	 	Malaysia	 	96/12079	 	Oct-04-1996
	92	 	MRS. FIELDS (Stylized)	 	Malaysia	 	96/12080	 	Oct-04-1996
	93	 	MRS. FIELDS (Stylized)	 	Malaysia	 	96/12081	 	Oct-04-1996
	94	 	MRS. FIELDS (Word Mark)	 	Malaysia	 	96/12077	 	Oct-04-1996
	95	 	MRS. FIELDS (Word Mark)	 	Malaysia	 	96/12082	 	Aug-11-2000
	96	 	MRS. FIELDS (& Design)	 	Mexico	 	473406	 	Sep-14-1994
	97	 	MRS. FIELDS (& Design)	 	Mexico	 	465216	 	Jun-30-1994
	98	 	MRS. FIELDS COOKIES (& Design)	 	Mexico	 	385670	 	Jul-21-1984
	99	 	MRS. FIELDS (& Design)	 	Morocco	 	55254	 	Nov-11-1994
	100	 	MRS. FIELDS (Stylized)	 	Namibia	 	B96/0228	 	Feb-26-1996
	101	 	MRS. FIELDS (Stylized)	 	Namibia	 	B96/0232	 	Feb-26-1996
	102	 	MRS. FIELDS (Stylized)	 	Namibia	 	B96/0231	 	Feb-26-1996
	103	 	MRS. FIELDS (Stylized)	 	Namibia	 	B96/0235	 	Feb-26-1996
	104	 	MRS. FIELDS (Stylized)	 	Namibia	 	B96/0229	 	Feb-26-1996
	105	 	MRS. FIELDS (Stylized)	 	Namibia	 	B96/0233	 	Feb-26-1996
	106	 	MRS. FIELDS (Stylized)	 	Namibia	 	B96/0230	 	Feb-26-1996
	107	 	MRS. FIELDS (Stylized)	 	Namibia	 	B96/0234	 	Feb-26-1996
	108	 	MRS. FIELDS COOKIES (& Design)	 	New Zealand	 	146546	 	Apr-06-1983
	109	 	MRS. FIELDS COOKIES (& Design)	 	Norway	 	120536	 	Apr-11-1985
	110	 	MRS. FIELDS (& Design)	 	Oman	 	6993	 	Sep-16-2001
	111	 	MRS. FIELDS (& Design)	 	Panama	 	75728	 	May-26-1995
	112	 	MRS. FIELDS (& Design)	 	Panama	 	75720	 	Aug-19-1996
	113	 	MRS. FIELDS	 	Peru	 	24140	 	Jan-11-2001
	114	 	MRS. FIELDS (& Design)	 	Peru	 	21812	 	Apr-13-2000
	115	 	MRS. FIELDS (& Design)	 	Peru	 	24422	 	Jan-30-2001
	116	 	MRS. FIELDS (Stylized)	 	Peru	 	21649	 	Apr-13-2000
	117	 	MRS. FIELDS (Stylized)	 	Peru	 	24597	 	Feb-20-2001
	118	 	MRS. FIELDS (Word Mark)	 	Peru	 	21648	 	Apr-13-2000
	119	 	MRS. FIELDS COOKIES (& Design)	 	Philippines	 	52493	 	Apr-01-1992
	120	 	MRS. FIELDS COOKIES (& Design)	 	Philippines	 	41947	 	Nov-28-1988
	121	 	MRS. FIELDS	 	Portugal	 	252291	 	Jan-04-1993
	122	 	MRS. FIELDS	 	Portugal	 	252392	 	Nov-17-1993
	123	 	MRS. FIELDS (& Design)	 	Portugal	 	252293	 	Jan-04-1993
	124	 	MRS. FIELDS (& Design)	 	Portugal	 	252292	 	Jul-14-1992
	125	 	MRS. FIELDS (& Design)	 	Qatar	 	9703	 	May-19-1992
	126	 	MRS. FIELDS (& Design)	 	Russian Federation	 	160662	 	Jan-30-1998
	127	 	MRS. FIELDS (Stylized)	 	Russian Federation	 	160661	 	Jan-30-1998
	128	 	MRS. FIELDS (Word Mark)	 	Russian Federation	 	161944	 	Mar-06-1998
	129	 	MRS. FIELDS (& Design)	 	Singapore	 	T82/05839H	 	Nov-04-1982
	130	 	MRS. FIELDS (Stylized)	 	Singapore	 	1417/86	 	Apr-08-1986
	131	 	MRS. FIELDS	 	South Africa	 	96/02060	 	Feb-19-1996
	132	 	MRS. FIELDS	 	South Africa	 	96/02063	 	Feb-19-1996
	133	 	MRS. FIELDS	 	South Africa	 	96/02061	 	Feb-19-1996
	134	 	MRS. FIELDS	 	South Africa	 	96/02062	 	Feb-19-1996
	135	 	MRS. FIELDS (Stylized)	 	South Africa	 	96/02066	 	Feb-19-1996
	136	 	MRS. FIELDS (Stylized)	 	South Africa	 	96/02065	 	Feb-19-1996

 

	137	 	MRS. FIELDS (Stylized)	 	South Africa	 	96/02067	 	Feb-19-1996
	138	 	MRS. FIELDS (Stylized)	 	South Africa	 	96/02064	 	Feb-19-1996
	139	 	MRS. FIELDS COOKIES (& Design)	 	South Africa	 	83/0087	 	Jan-06-1983
	140	 	MRS. FIELDS	 	South Korea	 	378936	 	Oct-21-1997
	141	 	MRS. FIELDS	 	South Korea	 	387330	 	Dec-22-1997
	142	 	MRS. FIELDS	 	South Korea	 	395676	 	Feb-17-1998
	143	 	MRS. FIELDS	 	South Korea	 	64723	 	Nov-15-2000
	144	 	MRS. FIELDS	 	South Korea	 	40-453494	 	Aug-25-1999
	145	 	MRS. FIELDS (Stylized)	 	South Korea	 	367936	 	Jul-07-1997
	146	 	MRS. FIELDS (Stylized)	 	South Korea	 	378937	 	Oct-21-1997
	147	 	MRS. FIELDS (Stylized)	 	South Korea	 	395677	 	Feb-17-1998
	148	 	MRS. FIELDS (Stylized)	 	South Korea	 	64724	 	Nov-15-2000
	149	 	MRS. FIELDS (Stylized)	 	South Korea	 	387331	 	Dec-22-1997
	150	 	MRS. FIELDS COOKIES (& Design)	 	South Korea	 	180,669	 	Oct-06-1989
	151	 	MRS.FIELDS PREMIUM COOKIES	 	South Korea	 	556913	 	Aug-20-2003
	152	 	MRS. FIELDS	 	Spain	 	1,293,697	 	May-06-1991
	153	 	MRS. FIELDS	 	Spain	 	1,293,696	 	Mar-20-1991
	154	 	MRS. FIELDS (& Design)	 	Spain	 	1,293,700	 	May-06-1991
	155	 	MRS. FIELDS (& Design)	 	Spain	 	1,045,025	 	Sep-05-1984
	156	 	MRS. FIELDS (Stylized)	 	Spain	 	1,293,699	 	May-06-1991
	157	 	MRS. FIELDS (Stylized)	 	Spain	 	1,293,698	 	Mar-20-1991
	158	 	MRS. FIELDS	 	Swaziland	 	175/96	 	Mar-13-1996
	159	 	MRS. FIELDS (Stylized)	 	Swaziland	 	176/96	 	Mar-13-1996
	160	 	MRS. FIELDS COOKIES (Design Only)	 	Sweden	 	190,895	 	Mar-30-1984
	161	 	MRS. FIELDS	 	Switzerland	 	437760	 	Feb-22-1996
	162	 	MRS. FIELDS (Stylized)	 	Switzerland	 	437806	 	Feb-22-1996
	163	 	MRS. FIELDS (& Design)	 	Taiwan	 	312093	 	Jan-16-1986
	164	 	MRS. FIELDS PREMIUM COOKIES	 	Taiwan	 	1,030,861	 	Jan-15-2003
	165	 	MRS. FIELDS	 	Tangier	 	10142	 	Nov-29-1994
	166	 	MRS. FIELDS COOKIES (& Design)	 	Thailand	 	TM81184	 	Sep-06-1988
	167	 	MRS. FIELDS (& Design)	 	Turkey	 	179433	 	Nov-25-1996
	168	 	MRS. FIELDS (& Design)	 	Turkey	 	179256	 	Nov-25-1996
	169	 	MRS. FIELDS (Stylized)	 	Turkey	 	178302	 	Nov-25-1996
	170	 	MRS. FIELDS (Stylized)	 	Turkey	 	180318	 	Nov-25-1996
	171	 	MRS. FIELDS (Word Mark)	 	Turkey	 	178301	 	Nov-25-1996
	172	 	MRS. FIELDS (Word Mark)	 	Turkey	 	180319	 	Nov-25-1996
	173	 	MRS. FIELDS (& Design)	 	United Arab Emirates	 	11498	 	Sep-04-1995
	174	 	MRS. FIELDS COOKIES (& Design)	 	Venezuela	 	119,985	 	Apr-25-1986

 

TRADEMARKS  

 Foreign Applications

Mrs. Fields' Original Cookies, Inc.  

	No.
	 	Trademark
	 	Country
	 	Application Number
	 	Application Date

	1	 	MRS. FIELDS	 	Brazil	 	819117501	 	Feb-09-1996
	2	 	MRS. FIELDS	 	Brazil	 	819117498	 	Feb-09-1996
	3	 	MRS. FIELDS	 	Brazil	 	819117471	 	Feb-09-1996
	4	 	MRS. FIELDS PREMIUM COOKIES	 	China P.R.	 	3,217,146	 	Dec-20-2001
	5	 	MRS. FIELDS (& Design)	 	India	 	742809	 	Jan-02-1997
	6	 	MRS. FIELDS (& Design)	 	India	 	742810	 	Jan-02-1997
	7	 	MRS. FIELDS (& Design)	 	India	 	742811	 	Jan-29-1997
	8	 	MRS. FIELDS (Stylized)	 	India	 	742806	 	Jan-02-1997
	9	 	MRS. FIELDS (Stylized)	 	India	 	742807	 	Jan-02-1997
	10	 	MRS. FIELDS (Stylized)	 	India	 	742808	 	Jan-02-1997
	11	 	MRS. FIELDS (Word Mark)	 	India	 	742803	 	Jan-02-1997
	12	 	MRS. FIELDS (Word Mark)	 	India	 	742804	 	Jan-02-1997
	13	 	MRS. FIELDS (Word Mark)	 	India	 	742805	 	Jan-02-1997
	14	 	MRS. FIELDS PREMIUM COOKIES	 	Mexico	 	549734	 	Jun-03-2002

QuickLinks

Exhibit 10.4

INTERNATIONAL TRADEMARK ASSIGNMENT

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00068-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00068-of-00352.parquet"}]]