Document:

Exhibit
      10.9

    

    Ref.
      No.:
      3770502007 - 10000 0000

     

    Loan
      Contract

    (Summary
      Translation)

     

    Bank
      of
      Communication

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

    Ref
      No.:
      3770502007 - 10000 0000

    

    Loan
      Contract 

    

      
        	
                Borrower:
                  

              	
                Fuwei
                  Films (Shandong) Co., Ltd.

              
	
                Legal
                  Representative: 

              	
                Xiaoan
                  He

              
	
                Legal
                  Address: 

              	
                
                  Hi-Tech
                    Development Zone, Dong Ming Road, 

                  Weifang

                

              
	
                Correspondence
                  Address: 

              	
                Same
                  as above

              
	 	 
	
                Lender:
                  

              	
                Weifang
                  Branch, Bank of Communication

              
	
                Responsible
                  Person: 

              	
                Kongrui
                  Jiang

              
	
                Correspondence
                  Address: 

              	
                358
                  Dong Fang, Dong Street, Weifang

              

      

       

    

    Both
      parties agree to the following terms:

     

    
      	
              1

            	
              Loan

            

    

     

    
      	
              1.1

            	
              Currency:
                Renminbi (RMB)

            

    

     

    
      	
              1.2

            	
              Amount:
                52,590,000

            

    

     

    
      	
              1.3

            	
              The
                proceeds of the Loan under this Contract shall be used for industrial
                working capital.

            

    

     

    
      	
              1.4

            	
              Loan
                Period: Commencing from January 15, 2007, to January 15,
                2008.

            

    

    

    
      	
              2

            	
              Interest
                Rate and Computation of
                Interest

            

    

     

    
      	
              2.1

            	
              Interest
                rate: 6.732% (√ annually monthly).

            

    

     

    
      	
              2.2

            	
              Computation
                of Interest

            

    

     

    
      	
              2.2.1

            	
              Normal
                interest = interest rate under this Contract X proceeds of the Loan
                X
                number of days of use. Number of days of use is calculated from the
                drawing date to the maturity date. 

            

    

     

    
      
        
        

      

      
        -2-

        
          

        

      

      
        
        

      

    

     

    
      	
              2.2.2

            	
              The
                penalty interest of the overdue loan and appropriated loan is calculated
                based on the amount and the actual number of days overdue or appropriated.
                If the currency of the loan is Renminbi (RMB), the overdue penalty
                interest rate is equal to the loan interest rate set forth in this
                Contract plus 50% of such loan’s interest rate, and the appropriated
                penalty interest rate is equal to the loan interest rate set forth
                in this
                Contract plus 100% of such loan interest rate. If the currency of
                the loan
                is a foreign currency, the aforesaid penalty interest rates are equal
                to
                the loan interest rate set forth in this Contract plus 20% of such
                loan
                interest rate. 

            

    

     

    
      	
              2.3

            	
              The
                loan under this Contract uses the second (2nd)
                method mentioned below for payment of interest. On the maturity date,
                the
                interest shall be paid together with the principal. The date of payment
                of
                interest is the date of the settlement of
                interest:

            

    

     

    
      	 	
              1.

            	
              Interest
                settlement on the 20th
                day of the last month of each quarter;
                or

            

    

     

    
      	 	
              2.

            	
              Interest
                settlement on the 20th
                day of each month.

            

    

     

    
      	
              3

            	
              Granting
                and Repayment of Loan

            

    

     

    
      	
              3.1

            	
              Borrower
                shall start the related procedure three (3) business days prior to
                drawing
                the proceeds of the Loan in accordance with the following loan drawing
                schedule: (N/A)

            

    

     

       Drawing
      Date          Drawing
      Amount

    ___
      day
      ___ month ___ Year; _______________(amount in capitalization)

    ___
      day
      ___ month ___ Year; _______________(amount in capitalization)

    ___
      day
      ___ month ___ Year; _______________(amount in capitalization)

    ___
      day
      ___ month ___ Year; _______________(amount in capitalization)

     

    
      
        
        

      

      
        -3-

        
          

        

      

      
        
        

      

    

    

    
      	
              3.2

            	
              Unless
                all of the following conditions are satisfied, Lender has the right
                to
                refuse to grant the Loan:

            

    

     

    
      	 	
              1.

            	
              Borrower
                has already completed the statutory procedures including obtaining
                related
                permit, approval and registration from the government and such permit,
                approval and registration remain in full force and
                effect.

            

    

     

    
      	 	
              2.

            	
              The
                guarantee contract (if any) under this Contract has come into effect
                and
                remains in full force and effect.

            

    

     

    
      	 	
              3.

            	
              The
                financial condition of the Borrower does not have any substantial
                adverse
                changes; and

            

    

     

    
      	 	
              4.

            	
              Borrower
                is not in breach of this Contract. 

            

    

     

    
      	
              3.3

            	
              The
                actual drawing date and drawing amount shall be in accordance with
                the
                promissory note.

            

    

     

    
      	
              3.4

            	
              Borrower
                shall not repay the Loan prior to the scheduled date without having
                a
                written consent from Lender.

            

    

     

    
      	
              4

            	
              Representation
                and Guarantee of the
                Borrower

            

    

     

    
      	
              4.1

            	
              Borrower
                is an independent entity and has the necessary contractual capacity
                to
                perform this Contract and will be liable for its non-performance
                of its
                obligations hereunder.

            

    

     

    
      	
              4.2

            	
              The
                execution and performance of this Contract is the true intention
                of the
                Borrower, and the Borrower has all necessary consents, approvals
                and
                authorizations to perform its obligations.

            

    

     

    
      	
              4.3

            	
              All
                the documents, reports, data and information provided by the Borrower
                to
                the Lender during the execution and performance of this Contract
                are true,
                accurate, complete and in full effect, and Borrower has not withheld
                any
                information which may affect the evaluation of its financial status
                and
                repayment ability. 

            

    

     

    
      
        
        

      

      
        -4-

        
          

        

      

      
        
        

      

    

     

    
      	5	
              Rights
                and Obligations of Lender

            

    

     

    
      	
              5.1

            	
              Lender
                has the right to be repaid the principal, receive interest (including
                compound, overdue and appropriated penalty interest) and the necessary
                expenses from the Borrower in accordance with this Contract. Lender
                has
                the right to exercise any other rights under the relevant laws and
                regulations or stipulated in this Contract.

            

    

     

    
      	
              5.2

            	
              Except
                as otherwise specified under this contract, Lender shall keep all
                the
                financial and operation data and information confidential unless
                compelled
                by requirements of applicable laws and regulations.
                

            

    

     

    
      	6	
              Rights
                and Obligations of
                Borrower

            

    

     

    
      	
              6.1

            	
              Borrower
                shall repay the Loan under this Contract and pay the interest hereunder
                in
                accordance with the date, amount, currency set forth in this Contract.
                

            

    

     

    
      	
              6.2

            	
              Borrower
                shall not use the proceeds of the Loan for any usage not stipulated
                in
                this Contract. 

            

    

     

    
      	
              6.3

            	
              Borrower
                shall be liable for the expenses under this Contract, including but
                not
                limited to, expenses for notary service, authentication, evaluation
                and
                registration.

            

    

     

    
      	
              6.4

            	
              Borrower
                shall comply with the operation procedure and the general practice
                of the
                Lender and loan application, including but not limited to, facilitating
                Lender’s examination and supervision on Borrower’s operation status, and
                providing all the financial statements, or any other data and information
                requested by Lender, and shall guarantee that such documents, data
                and
                information are true, complete and accurate.

            

    

     

    
      	
              6.5

            	
              If
                any one of the following events occurs, Borrower shall notify the
                Lender
                within thirty (30) days and shall not commence such activities unless
                the
                Loan and interest under this Contract are repaid completely, or a
                repayment schedule and guarantee are approved and accepted by the
                Lender.
                These are as follows:

            

    

     

    
      	 	
              1.

            	
              Selling,
                donating, renting, lending, assigning, mortgaging, pledging or disposing
                of all or substantial part of its
                assets.

            

    

     

    
      
        
        

      

      
        -5-

        
          

        

      

      
        
        

      

    

     

    
      	 	
              2.

            	
              Any
                substantial changes in organization or structure of the Borrower,
                including but not limited to, its operation, subcontracting, lease,
                affiliation, company restructuring, joint-stock, merger (consolidation),
                equity joint-venture (non-equity), spin-off, incorporation of subsidiary,
                asset assignment, reduction of registered capital, etc.
                

            

    

     

    
      	
              6.6

            	
              Borrower
                shall notify the Lender within seven (7) days of occurrence of any
                of the
                following events: 

            

    

     

    
      	 	
              1.

            	
              Amendment
                of the Articles of Association, change of Borrower’s name, change of legal
                representative , change of domicile, change of address, and change
                in the
                scope of its business.

            

    

     

    
      	 	
              2.

            	
              Borrower
                or Guarantor’s (if any) intention to file for
                bankruptcy.

            

    

     

    
      	 	
              3.

            	
              Borrower’s
                involvement in any major litigation or arbitration, or any lien or
                encumbrance is imposed on its
                assets.

            

    

     

    
      	 	
              4.

            	
              Borrower’s
                guarantee to any other third party, which will have an adverse effect
                on
                its financial status and ability to perform its obligations under
                this
                Contract.

            

    

     

    
      	 	
              5.

            	
              Borrower
                enters into a contract which will have a material adverse effect
                on its
                operation and financial status. 

            

    

     

    
      	 	
              6.

            	
              Borrower
                or Guarantor (if any) stops its operation, its business terminates
                or its
                business license is revoked.

            

    

     

    
      	 	
              7.

            	
              Borrower’s
                legal representative or senior management has committed a criminal
                offence.

            

    

     

    
      	 	
              8.

            	
              Borrower
                faces substantial hardship in managing its business or any other
                event
                which will have an adverse effect on the financial status or ability
                of
                the Borrower to repay the Loan.

            

    

     

    
      
        
        

      

      
        -6-

        
          

        

      

      
        
        

      

    

     

    
      	
              6.7

            	
              Any
                changes to the form of collateral under this Contract that may have
                adverse effect on Lender’s right shall be made upon Lender’s consent.
                

            

    

     

    
      	7	
              Maturity
                Repayment of the Loan before the Maturity
                Date

            

    

     

    
      	
              7.1

            	
              In
                the event of the occurrence of any of the following events, Lender
                has the
                right to suspend the drawing of the proceeds of the Loan and require
                repayment of the principal of the Loan partially or completely before
                the
                maturity date and demand that the Borrower repay the principal of
                the Loan
                and pay the interest hereunder. These are as
                follows:

            

    

     

    
      	 	
              1.

            	
              Borrower’s
                representations and warranties in Section 4 are not true;
                

            

    

     

    
      	 	
              2.

            	
              Borrower
                is in breach of this Contract;

            

    

     

    
      	 	
              3.

            	
              The
                events set forth in Section 6.6 have occurred and Lender believes
                that
                such event will have a material adverse effect on its rights as a
                creditor; or

            

    

     

    
      	 	
              4.

            	
              Borrower
                has delayed its performance or is in breach of other contracts entered
                into between Borrower and Lender, and has not provided the Lender
                with any
                remedy upon notification by Lender.

            

    

     

    
      	8	
              Breach
                of Contract

            

    

     

    
      	
              8.1

            	
              In
                the event that Borrower fails to repay the principal or interest
                in full
                in a timely fashion, or to use the proceeds of the Loan as set forth
                in
                this Contract, Lender has the right to use the overdue penalty interest
                rate and appropriate penalty interest rate to calculate the
                interest.

            

    

     

    
      	
              8.2

            	
              In
                the event that Borrower fails to repay the principal or interest
                in full
                in a timely fashion, Borrower shall be liable for the Lender’s expenses in
                exercising its creditor’s rights, including litigation cost (arbitration
                fee), costs of preservation of asset, costs of publication, enforcement
                costs, legal fees, travel and other expenses.

            

    

     

    
      
        
        

      

      
        -7-

        
          

        

      

      
        
        

      

    

     

    
      	
              8.3

            	
              In
                the event that Borrower avoids Lender’s supervision, fails to repay the
                principal or the interest of the Loan or avoids the repayment
                intentionally, Lender has the right to inform relevant government
                authority and to publish the payment notification in the news
                media.

            

    

     

    9 Withdrawal
      Instruction

     

    
      	9.1	
              In
                the event that Borrower is overdue in payment in respect of principal,
                interest, penalty interest, compound interest or other expenses,
                Lender is
                authorized to withdraw the money from any other bank accounts of
                Borrower
                with Bank of Communication to setoff the said outstanding payment.
                

            

    

     

    
      	9.2	
              After
                the aforesaid withdrawal, Lender shall inform the Borrower of such
                account
                number, loan contract reference number, promissory note reference
                number,
                amount of withdrawal, and the outstanding Loan amount.
                

            

    

     

    
      	9.3	
              If
                the amount of withdrawal is not sufficient to setoff the aforesaid
                payment, the overdue expenses shall be settled first. If the principal
                and
                interest are overdue for less than ninety (90) days, the remaining
                balance
                shall be first used to settle the overdue interest, penalty interest
                and
                compound interest, then shall be used to settle the overdue principal.
                In
                the event that the overdue payment or interest is overdue for more
                than
                ninety (90) days, the remaining balance shall be used to settle the
                overdue principal, then shall be used to settle the overdue interest,
                penalty interest or compound interest.

            

    

     

    
      	9.4	
              If
                the currency of the aforesaid withdrawal amount is different from
                the
                currency of the Loan, the exchange rate determined by Bank of
                Communication on the date of withdrawal shall be used for the currency
                conversion calculation. 

            

    

     

    
      	10	
              Dispute
                Resolution

            

    

     

    
      	
              10.1

            	
              Any
                dispute arising from or in connection with this Contract shall be
                resolved
                by the first method listed below:

            

    

     

    
      	 	
              1.

            	
              File
                a lawsuit to the competent court in the place where Lender is located;
                or
                

            

    

     

    
      
        
        

      

      
        -8-

        
          

        

      

      
        
        

      

    

     

    
      	 	
              2.

            	
              Submit
                the disputes to _____________________ arbitration committee for
                arbitration in accordance with the currently effective arbitration
                rules
                of such committee. The arbitral award is final and is legally binding
                upon
                both Parties. 

            

    

    

    
      	11	
              Miscellaneous

            

    

     

    
      	
              11.1

            	
              This
                Contract comes into effect upon both Parties’ execution of this
                contract.

            

    

     

    
      	
              11.2

            	
              This
                Contract is executed in five (5) counterparts. Each of the Parties
                and
                Guarantor shall keep one counterpart.

            

    

     

    IN
      WITNESS WHEREOF,
      the
      parties hereto have executed this Contract as of the day and year first set
      forth below.

     

    
      
        	
                January
                  15, 2007

              	
                January
                  15, 2007

              
	 	 
	
                Borrower
                  (seal):

              	
                Lender
                  (seal):

              
	 	 
	
                Legal
                  Representative or Authorized Person

              	
                Responsible
                  Person or Authorized Person

              
	 	 
	
                Xiaoan
                  He

              	
                Bank
                  of Communication

              
	 	 
	
                (signature
                  or seal)

              	
                (signature
                  or seal)

              

      

    

     

    
      
        
        

      

      
        -9-Exhibit
      10.8

    

    MEDIALINK
      WORLDWIDE INCORPORATED

    AMENDED
      AND RESTATED STOCK OPTION PLAN

    (As
      adopted effective as of January 31, 1996)

    

    
      	1.	
              Purpose
                of the Plan

            

    

    

    This
      is
      the controlling and definitive statement of the Medialink Worldwide Incorporated
      Stock Option Plan (hereinafter called the Plan1).
      The
      purpose of the PLAN is to advance the interests of the COMPANY by providing
      ELIGIBLE PARTICIPANTS with financial incentives to promote the success of its
      long term business objectives, and to increase their proprietary interest in
      the
      success of the COMPANY. It is the intent of the COMPANY to reward those ELIGIBLE
      PARTICIPANTS who have a significant impact on improved long term corporate
      achievements. Inasmuch as the PLAN is designed to encourage financial
      performance and to improve the value of shareholders’ investments in MEDIALINK,
      the costs of the PLAN will be funded from corporate earnings.

    

    
      	
              2.
                

            	
              Plan
                Administration

            

    

    

    The
      PLAN
      shall be administered by the COMMITTEE, which shall be constituted in such
      a
      manner as to comply with the rules governing a plan intended to qualify as
      a
      discretionary plan under RULE 16b-3.

    

    Subject
      to the provisions of the PLAN, the COMMITTEE shall have full and final
      authority, in its sole discretion:

     

    
      	
            	(a)	
              to
                determine the ELIGIBLE PARTICIPANTS to whom OPTIONS shall be granted
                and
                the number of shares of COMMON STOCK to be awarded under each OPTION,
                based on the recommendation of the CHIEF EXECUTIVE OFFICER (except
                that
                awards to the CHIEF EXECUTIVE OFFICER shall be based on the recommendation
                of the BOARD OF DIRECTORS);

            

    

    

    
      	
            	(b)	
              to
                determine the time or times at which OPTIONS shall be
                granted;

            

    

    

    
      	 	 	
              (c)

            	
              to
                designate the OPTIONS being granted as ISOs or NON QUALIFIED STOCK
                OPTIONS;

            

    

    

    
      	 	 	
              (d)

            	
              to
                establish a form of agreement which shall evidence the OPTIONS. The
                option
                agreement shall state that it is subject to all of the terms and
                conditions of the PLAN, it shall clearly identify the status of the
                OPTIONS granted as ISOs or NON-QUALIFIED STOCK OPTIONS and shall
                contain
                such other terms and conditions not in conflict with this PLAN as
                the
                COMMITTEE may deem appropriate. Each option agreement may contain
                provisions which: 1) restrict the transfer of COMMON STOCK acquired
                pursuant to an OPTION, 2) regulate rights of redemption, repurchase
                or
                first refusal exercisable by the COMPANY, 3) impose any exercise
                or
                vesting restrictions relating to OPTIONS or COMMON STOCK received
                upon the
                exercise of any OPTION, 4) provide for the holding of COMMON STOCK
                in
                escrow for such periods as the COMMITTEE determines, or 5) provide
                for the
                accelerated exercise of OPTIONS upon the occurrence of such events
                as the
                COMMITTEE may determine or such other conditions pertaining to OPTIONS
                or
                COMMON STOCK as the COMMITTEE determines the vesting
                schedule;

            

    

    

    
      
        
        

      

      
        1

        
          

        

      

      
        
        

      

       

    

    
      	 	 	
              (e)

            	
              to
                determine the terms and conditions, not inconsistent with the terms
                of the
                PLAN, of any OPTION granted hereunder (including, but not limited
                to, the
                consideration and method of payment for shares purchased upon the
                exercise
                of an OPTION, and any vesting acceleration or exercisability provisions
                in
                the event of a CHANGE IN CONTROL or TERMINATION), based in each case
                on
                such factors as the COMMITTEE shall deem
                appropriate;

            

    

    

    
      	 	 	
              (f)

            	
              to
                approve forms of agreement for use under the
                PLAN;

            

    

    

    
      	 	 	
              (g)

            	
              to
                construe and interpret the PLAN and any related OPTION agreement
                and to
                define the terms employed herein and
                therein;

            

    

    

    
      	 	 	
              (h)

            	
              except
                as provided in Section 16 hereof, to modify or amend any OPTION or
                to
                waive any restrictions or conditions applicable to any OPTION or
                the
                exercise thereof;

            

    

    

    
      	 	 	
              (i)

            	
              except
                as provided in Section 16 hereof, to prescribe, amend and rescind
                rules,
                regulations and policies relating to the administration of the
                PLAN;

            

    

    

    
      	 	 	
              (j)

            	
              except
                as provided is Section 16 hereof, to suspend, terminate, modify,
                or amend
                the PLAN;

            

    

    

    
      	 	 	
              (k)

            	
              to
                delegate to one or more agents such administrative duties as the
                COMMITTEE
                may deem advisable, to the extent permitted by applicable law;
                and

            

    

    

    
      	 	 	
              (l)

            	
              to
                make all other determinations and take such other action with respect
                to
                the PLAN and any OPTION granted hereunder as the COMMITTEE may deem
                advisable, to the extent permitted by
                law.

            

    

    

    
      	3.	
              Shares
                of Stock Subject to the
                Plan

            

    

    

    There
      shall be reserved for use under the PLAN and for the grant of any other
      incentive awards pursuant to the PLAN (subject to the provisions of Section
      12
      hereof) a total of 1,670,808 shares of COMMON STOCK, which shares may be
      authorized but unissued shares of COMMON STOCK or issued shares of COMMON STOCK
      which shall have been reacquired by MEDIALINK.

    

    
      
        
        

      

      
        2

        
          

        

      

      
        
        

      

       

    

    If
      any
      OPTION expires or terminates for any reason without having been exercised in
      full, then any unexercised shares which were subject to such OPTION (except
      shares as to which a related TANDEM SAR has been exercised) shall again be
      available for the future grant of OPTIONS under the PLAN (unless the PLAN has
      terminated). In addition, shares may be reused or added back to the PLAN to
      the
      extent permitted by applicable law.

    

    
      	4.	
              Eligibility

            

    

    

    OPTIONS
      will be granted only to ELIGIBLE PARTICIPANTS. ISOs will be granted only to
      EMPLOYEES. The COMMITTEE, in its sole discretion, may grant OPTIONS to an
      ELIGIBLE PARTICIPANT who is a resident or citizen of a foreign country, with
      such modifications as the COMMITTEE may deem advisable to reflect the laws,
      tax
      policy or customs of such foreign country.

    

    The
      PLAN
      shall not confer upon any OPTIONEE any right to continuation of employment,
      service as a DIRECTOR or consulting relationship with the COMPANY; nor shall
      it
      interfere in any way with the right of the OPTIONEE or the COMPANY to terminate
      such employment service as a DIRECTOR or consulting relationship at any time,
      with or without cause.

    

    
      	5.	
              Designation
                of Options

            

    

    

    At
      the
      time of the grant of each OPTION under this PLAN, the COMMITTEE
      shall determine whether such OPTION is to be designated as an ISO or a
      NON-QUALIFIED STOCK OPTION; provided, however, that ISOs may be granted only
      to
      EMPLOYEES.

    

    Notwithstanding
      such designation, to the extent that the aggregate FAIR MARKET VALUE (determined
      for each share as of the date of grant of the OPTION covering each share) of
      the
      shares with respect to which OPTIONS ISOs become exercisable for the first
      time
      by any OPTIONEE during any calendar year exceeds $100,000, such OPTIONS shall
      be
      treated as NON-QUALIFIED STOCK OPTIONS.

    

    OPTIONS
      shall be awarded at no cost to the OPTIONEE.

    

    
      	6.	
              Option
                Price

            

    

    

    The
      OPTION PRICE of the COMMON STOCK under each OPTION issued shall be the FAIR
      MARKET VALUE of the COMMON STOCK on the date of grant with respect to ISOs.
      The
      OPTION PRICE of the COMMON STOCK under each OPTION issued shall be equal to,
      more than, or less than the FAIR MARKET VALUE of the COMMON STOCK on the date
      of
      grant with respect to NON-QUALIFIED STOCK OPTIONS.

    

    No
      ISOs
      shall be granted to an EMPLOYEE who, at the time the ISO is granted, owns
      (actually or constructively under the provisions of Section 424(d) of the CODE)
      stock possessing more than ten (10%) percent of the total combined voting power
      of all classes of stock of the COMPANY, unless the OPTION PRICE is at least
      110%
      of the FAIR MARKET VALUE (determined as of the time the ISO is granted) of
      the
      shares of COMMON STOCK subject to the ISO and the ISO by its terms is not
      exercisable more than five (5) years from the date it is granted.

    

    
      
        
        

      

      
        3

        
          

        

      

      
        
        

      

    

     

    
      	7.	
              Stock
                Appreciation Rights

            

    

    

    At
      the
      discretion of the COMMITTEE, an OPTION may be granted with or without a TANDEM
      SAR which permits the OPTIONEE to surrender unexercised an OPTION or portion
      thereof and to receive in exchange a payment having a value equal to the
      difference between (x) the FAIR MARKET VALUE of the COMMON STOCK covered by
      the
      surrendered portion of the OPTION on the date the SAR is exercised and (y)
      the
      OPTION PRICE for such COMMON STOCK. The SAR is subject to the same terms and
      conditions as the related OPTION, except that (i) the SAR may be exercised
      only
      when there is a positive spread (i.e. when the FAIR MARKET VALUE of the COMMON
      STOCK subject to the OPTION exceeds the OPTION PRICE), and (ii) if the OPTIONEE
      is a SECTION 16 OFFICER, DIRECTOR or other person whose transactions in the
      COMMON STOCK are subject to Section 16(b) of the EXCHANGE ACT, the SAR may
      be
      exercised only during the period beginning on the third (3rd)
      business day following the date of release of the COMPANY’s quarterly or annual
      statement of earnings and ending on the twelfth (12th)
      business day following such date.

    

    Upon
      the
      exercise of a SAR, the number of shares subject to exercise under the related
      OPTION shall be automatically reduced by the number of shares represented by
      the
      OPTION or portion thereof surrendered. No payment will be required from the
      OPTIONEE upon the exercise of a SAR, except that any amount necessary to satisfy
      applicable federal, state or local tax requirements shall be
      withheld.

    

    
      	
              8.
                

            	
              Terms
                of Options

            

    

    

    The
      term
      of each ISO shall be for ten (10) years from the date of grant, subject to
      earlier termination as provided in Section 10 hereof and subject to the
      provisions of Section 6 hereof. The term of each NON-QUALIFIED STOCK OPTION
      shall be fifteen (15) years from the date of grant, subject to earlier
      termination as provided in Section 10 hereof. All OPTIONS granted heretofore
      under the NON-QUALIFFIED STOCK OPTION PLAN shall have a term of fifteen (15)
      years from the date of grant. Any provision of the PLAN to the contrary
      notwithstanding, no OPTION shall be exercised after the time limitations stated
      in this Section 8.

     

    
      	9.	
              Withholding
                for Taxes 

            

    

    

    In
      the
      event the COMPANY is required to withhold any federal, state or local taxes
      in
      respect of (i) any compensation income realized by any OPTIONEE as a result
      of
      any disqualifying disposition of any shares of COMMON STOCK acquired upon
      exercise of an ISO granted hereunder, (ii) any shares of COMMON STOCK acquired
      upon exercise of a NON-QUALIFIED STOCK OPTION, or (iii) any payment made upon
      exercise of a SAR, the COMPANY shall deduct from any payments of any kind
      otherwise due to such OPTIONEE the aggregate amount of federal, state or local
      taxes required to be so withheld or, if such payments are insufficient to
      satisfy such federal, state or local taxes, or if no such payments are due
      or to
      become due to such OPTIONEE, then such OPTIONEE will be required to pay the
      COMPANY, or make other arrangements satisfactory to the COMPANY regarding
      payment to the COMPANY of, the aggregate amount of such taxes. All matters
      with
      respect to the total amount of taxes to be withheld in respect of any such
      compensation income shall be determined by the COMMITTEE in its sole
      discretion.

     

    
      
        
        

      

      
        4

        
          

        

      

      
        
        

      

    

    

    
      	10.	
              Termination
                of Employment or Relationship with the
                Company

            

    

    

    
      	 	 	
              (a)

            	
              In
                the event of a TERMINATION by reason of a discharge or TERMINATION
                FOR
                CAUSE, any unexercised OPTIONS theretofore granted to an OPTIONEE
                under
                the PLAN shall forthwith terminate.

            

    

    

    
      	 	 	
              (b)

            	
              Unless
                otherwise provided in a duly executed stock option agreement, in
                the event
                of a TERMINATION by reason of RETIREMENT, the OPTIONEE may fully
                exercise
                his OPTIONS to the extent that such OPTIONS are vested and have not
                previously expired or been exercised, at any time within their respective
                terms or within twelve (12) months after such RETIREMENT, whichever
                is
                shorter. This twelve (12) month period shall be extended if an OPTIONEE
                remains on the BOARD OF DIRECTORS after RETIREMENT. In such case,
                the
                OPTIONS may be exercised as long as the OPTIONEE remains a DIRECTOR
                and
                for a period of six (6) months thereafter, or within twelve (12)
                months
                after RETIREMENT, whichever is longer; provided, however, that no
                OPTION
                may be exercised after the expiration of its term. Notwithstanding
                the
                foregoing, any ISOs held by the OPTIONEE may be exercised only within
                their respective terms or within three (3) months after RETIREMENT,
                whichever is shorter.

            

    

    

    
      	 	 	
              (c)

            	
              In
                the event of a TERMINATION by reason of DISABILITY or death, the
                OPTIONEE
                (or the OPTIONEE’S estate of a person who acquired the right to exercise
                such OPTIONS by bequest or inheritance) may fully exercise his OPTIONS
                to
                the extent that such OPTIONS are vested and have not previously expired
                or
                been exercised, at any time within their respective terms or within
                twelve
                (12) months after the date of such TERMINATION, whichever is shorter.
                Notwithstanding the foregoing, in the event of a termination by reason
                of
                death, any ISOs held by the OPTIONEE’s estate or a person who acquired the
                right to exercise such OPTIONS by bequest or inheritance may be exercised
                only within their respective terms or within three (3) months after
                the
                OPTIONEE’s death, whichever is
                shorter.

            

    

    

    
      	 	 	
              (d)

            	
              In
                the event of a TERMINATION for any reason other than those specified
                in
                subparagraphs (a) through (c) above, any unexercised OPTION or OPTIONS
                granted under the PLAN shall be deemed cancelled and terminated forthwith,
                except that the OPTIONEE may fully exercise his OPTIONS to the extent
                that
                such OPTIONS are vested and have not previously expired or been exercised,
                during the balance of their respective terms or within three (3)
                months of
                such TERMINATION, whichever is
                shorter.

            

    

    

    
      
        
        

      

      
        5

        
          

        

      

      
        
        

      

       

    

    
      	 	 	
              (e)

            	
              Notwithstanding
                the provisions of subparagraphs (a) through (d) above, the COMMITTEE
                may,
                in its sole discretion, establish different terms and conditions
                pertaining to the effect of TERMINATION, to the extent permitted
                by
                applicable federal and state law.

            

    

    

    
      	11.	
              Payment
                for Shares Upon Exercise of
                Options

            

    

    

    The
      exercise of any OPTION shall be contingent upon receipt by the COMPANY of (i)
      cash, (ii) check, (iii) shares of COMMON STOCK, (iv) an executed exercise notice
      together with irrevocable instructions to a broker to either sell the shares
      subject to the OPTION or hold such shares as collateral for a margin loan and
      to
      promptly deliver to the COMPANY the amount of sale or loan proceeds required
      to
      pay the OPTION PRICE, (v) any combination of the foregoing in an amount equal
      to
      the full OPTION PRICE of the shares being purchased, or (vi) such other
      consideration and method of payment, other than a note from the OPTIONEE, as
      the
      COMMITTEE, in its sole discretion, may allow (which, in the case of an ISO
      shall
      be determined at the time of grant), to the extent permitted by applicable
      law.
      For purposes of this paragraph, shares of COMMON STOCK that are delivered in
      payment of the OPTION PRICE must have been previously owned by the OPTIONEE
      for
      a minimum of one year, and shall be valued at their FAIR MARKET VALUE as of
      the
      date of the exercise of the OPTION.

     

    
      
        	12.	
                Adjustments
                  Upon Changes in Number or Value of Shares of Common
                  Stock

              

      

    

    

    If
      there
      are any changes in the number or value of shares of COMMON STOCK by reason
      of
      stock dividends, stock splits, reverse stock splits, recapitalizations, mergers,
      consolidations or other events that materially increase or decrease the number
      or value of issued and outstanding shares of COMMON STOCK, the COMMITTEE may
      make such adjustments as it shall deem appropriate, to prevent dilution or
      enlargement of rights, in (i) the number of shares of COMMON STOCK available
      for
      future grants of OPTIONS under the PLAN, (ii) the number of shares of COMMON
      STOCK covered by OPTIONS then outstanding, and (iii) the price per share of
      COMMON STOCK covered by each such outstanding OPTION.

     

    
      
        
        

      

      
        6

        
          

        

      

      
        
        

      

    

    

    
      	13.	
              Non-Transferability
                of Options

            

    

     

    An
      OPTION
      shall not be transferable by the OPTIONEE otherwise than by will or the laws
      of
      descent and distribution, or pursuant to a qualified domestic relations order
      as
      defined by the CODE, Title 1 of ERISA or the rules thereunder. During the
      lifetime of the OPTIONEE, an OPTION may be exercised only by the OPTIONEE or
      by
      an alternate payee under a qualified domestic relations order. Notwithstanding
      the foregoing, the COMMITTEE may, in its discretion, establish different terms
      of transferability, to the extent permitted by applicable law.

    

    
      	14.	
              Change
                in Control

            

    

    

    Upon
      the
      occurrence of a CHANGE IN CONTROL (as defined below):

    

    
      	 	 	
              (a)

            	
              Any
                time periods relating to the exercise of any OPTION granted hereunder
                shall be accelerated so that such OPTION may be immediately exercised
                in
                full; and

            

    

    

    
      	 	 	
              (b)

            	
              The
                    COMMITTEE may offer any OPTIONEE the option of having the COMPANY
                purchase
                his or her OPTION for an amount of cash which could have been attained
                upon the exercise of such OPTION had it been fully exercisable; unless
                the
                COMMITTEE in its sole discretion determines that such CHANGE IN CONTROL
                will not adversely impact the OPTIONEES of OPTIONS hereunder and
                is in the
                best interests of the shareholders of MEDIALINK. The COMMITTEE may
                make
                such further provisions with respect to a CHANGE IN CONTROL as it
                shall
                deem equitable and in the best interests of the shareholders of MEDIALINK.
                Such provision may be made in any agreement or by resolution of the
                COMMITTEE.

            

    

    

    The
      phrase “CHANGE IN CONTROL” shall have such meaning as ascribed thereto from time
      to time by the COMMITTEE or as set forth in any agreement
      relating to any option granted hereunder or by resolution of the COMMITTEE;
      provided, however, that, notwithstanding the foregoing, a “CHANGE IN CONTROL”
shall be deemed to have occurred if MEDIALINK’s COMMON STOCK has not been
      registered pursuant to an effective registration statement under the Securities
      Act of 1933, as amended, and the shareholders of MEDIALINK shall have approved
      (i) any consolidation or merger of MEDIALINK in which MEDIALINK is not the
      continuing or surviving corporation or pursuant to which shares of COMMON STOCK
      or PREFERRED STOCK are converted into cash, securities or other property, other
      than a merger of MEDIALINK in which the holders of the COMMON STOCK and
      PREFERRED STOCK immediately prior to the merger have the same proportionate
      ownership of common stock and preferred stock of the surviving corporation
      immediately after the merger, (ii) any sale, lease, exchange, or other transfer
      (in one transaction or a series of related transactions) of all or substantially
      all of the assets of the COMPANY, or (iii) any plan or proposal for the
      liquidation or dissolution of MEDIALINK.

     

    
      
        
        

      

      
        7

        
          

        

      

      
        
        

      

    

    

    
      	15.	
              Listing
                and Registration of Shares

            

    

    

    Each
      OPTION shall be subject to the requirement that if at any time the COMMITTEE
      shall determine in its discretion, that the listing, registration or
qualification
      of the shares covered thereby under any securities exchange or under any state
      or federal law or the consent or approval of any governmental regulatory body
      is
      necessary or desirable as a condition of, or in connection with, the granting
      of
      such OPTION or the issue or purchase of shares thereunder, such OPTION may
      not
      be exercised in whole or in part unless and until such listing, registration,
      qualification, consent or approval shall have been effected or obtained free
      of
      any conditions not acceptable to the COMMITTEE.

     

    
      	16.	
              Amendment
                and Termination of the Plan and
                Options

            

    

    

    The
      BOARD
      OF DIRECTORS or the COMMITTEE may at any time suspend,
      terminate, modify or amend the PLAN in any respect; provided, however, that,
      to
      the extent necessary and desirable to comply with RULE 16b-3 or with Section
      422
      of the CODE (or any other applicable law or regulation, including the
      requirements of any stock exchange on which the COMMON STOCK is listed or
      quoted), shareholder approval of any PLAN amendment shall be obtained in such
      a
      manner and to such a degree as is required by the applicable law or
      regulation.

    

    No
      suspension, termination, modification or amendment of the PLAN may, without
      the
      consent of the OPTIONEE, adversely affect his or her rights under OPTIONS
      theretofore granted to such OPTIONEE. In the event of amendments to the CODE
      or
      applicable rules or regulations relating to ISOs subsequent to the date hereof,
      the COMPANY may amend the PLAN, and the COMPANY and OPTIONEES holding OPTION
      agreements shall agree to amend outstanding OPTION agreement, to conform to
      such
      amendments, provided such amendments to such outstanding OPTION agreements
      do
      not adversely affect his or her rights under such outstanding OPTION
      agreements.

    

    The
      COMMITTEE may make such amendments or modifications in the terms and conditions
      of any OPTION as it may deem advisable, or cancel or annul any grant of an
      OPTION; provided, however, that no such amendment, modification, cancellation
      or
      annulment may, without the consent of the OPTIONEE, adversely affect his or
      her
      rights un2der such OPTION; and provided, further, the COMMITTEE may not reduce
      the OPTION PRICE or purchase price of any OPTION below the original OPTION
      PRICE
      or purchase price.

    

    Notwithstanding
      the foregoing, the COMMITTEE reserves the right, in its sole discretion, to
      (i)
      convert any outstanding ISOs to NON-QUALIFIED STOCK OPTIONS, (ii) to require
      an
      OPTIONEE to forfeit any unexercised or unpurchased OPTIONS, any shares received
      or purchased pursuant to an OPTION, or any gains realized by virtue of the
      receipt of an OPTION in the event that such OPTIONEE competes against the
      COMPANY, and (iii) to cancel or annul any grant of an OPTION in the event of
      an
      OPTIONEE’s TERMINATION FOR CAUSE. Neither the BOARD OF DIRECTORS nor COMMITTEE
      will make any material amendments to the PLAN, except as provided by law,
      without first obtaining shareholder approval of any PLAN amendment.

     

    
      
        
        

      

      
        8

        
          

        

      

      
        
        

      

    

    

    
      	17.	
              Effective
                Date of Program and
                Duration

            

    

    

    This
      PLAN
      shall become effective as of January 31, 1996; provided the PLAN is approved
      by
      the vote of the holders of a majority of the outstanding shares of the COMMON
      STOCK and PREFERRED STOCK. Upon this PLAN becoming effective, the COMPANY’s
      existing NON-QUALIFIED STOCK OPTION PLAN will be amended and restates, so that
      the stock option provisions contained in this PLAN will apply to all stock
      options granted under the existing NON-QUALIFIED STOCK OPTION PLAN. Unless
      terminated sooner pursuant to Section 16 hereof, the PLAN shall terminate on
      January 30, 2011.

    

    
      	18.	
              Definitions

            

    

    

    
      	
            	(a)	
              BOARD
                OF DIRECTORS means the Board of Directors of
                MEDIALINK.

            

    

     

    
      	
            	(b)	
              CHANGE
                IN CONTROL has the meaning set forth in Section 14
                hereof.

            

    

     

    
      	 	 	
              (c)

            	
              CHIEF
                EXECUTIVE OFFICER means the Chief Executive Officer of
                MEDIALINK.

            

    

    

    
      	 	
              (d)

            	
              CODE
                means the Internal Revenue Code of 1986, as amended from time to
                time.

            

    

     

    
      	 	 	(e)	
              COMMITTEE
                means the committee appointed by the BOARD OF DIRECTORS from time
                to time
                to administer the PLAN and to serve at the pleasure of the BOARD
                OF
                DIRECTORS, or any successor to such
                committee.

            

    

    

    
      	 	
              (f)

            	
              COMMON
                STOCK means common shares of MEDIALINK with a par value of $.01 per
                share.

            

    

    

    
      	 	
              (g)

            	
              COMPANY
                means MEDIALINK, and any parent corporation (as defined in Section
                424(e)
                of the CODE) or subsidiary corporation (as defined in Section 424(f)
                of
                the CODE).

            

    

    

    
      	 	
              (h)

            	
              CONSULTANT
                means any person, including an advisor, who is engaged by the COMPANY
                to
                render services.

            

    

    

    
      	 	
              (i)

            	
              DIRECTOR
                means any person who is a member of the BOARD
                OF DIRECTORS, including an advisory, emeritus or honorary
                director.

            

    

     

    
      
        
        

      

      
        9

        
          

        

      

      
        
        

      

       

    

    
      	 	
              (j)

            	
              DISABILITY
                shall have the meaning set forth in Section 22(e)(3) of the CODE
                or any
                similar provision hereinafter enacted unless otherwise agreed upon
                the
                COMPANY and OPTIONEE.

            

    

    

    
      	 	
              (k)

            	
              ELIGIBLE
                PARTICIPANT means any EMPLOYEE, DIRECTORS, CONSULTANTS, employees
                or
                consultants of any affiliates of MEDIALINK, and other persons whose
                participation in the PLAN is deemed by the COMMITTEE to be in the
                best
                interests of the COMPANY.

            

    

    

    
      	 	
              (l)

            	
              EMPLOYEE
                means any person who is employed by the COMPANY. The payment of a
                director’s fee or consulting fee by the COMPANY shall not be sufficient to
                constitute “employment” by the
                COMPANY.

            

    

    

    
      	 	 	
              (m)

            	
              ERISA
                means the Employment Retirement Income Security Act of 1974, as
                amended.

            

    

    

    
      	 	 	
              (n)

            	
              EXCHANGE
                ACT means the Securities Exchange Act of 1934, as
                amended.

            

    

    

    
      	 	
              (o)

            	
              FAIR
                MARKET VALUE of each share of COMMON STOCK means (i) if the COMMON
                STOCK
                is listed on a national securities exchange, the closing sale price
                per
                share on the principal exchange on which the COMMON STOCK is listed
                as
                reported by such exchange, (ii) if the COMMON STOCK is quoted in
                the
                National Market System, the closing price per share as reported by
                NASDAQ,
                (iii) if the COMMON STOCK is traded in the over-the-counter market
                but not
                quoted in the National Market Systems, the average of the closing
                bid and
                asked quotations per share as reported by NASDAQ, or any other nationally
                accepted reporting medium if NASDAQ quotations shall be unavailable,
                or
                (iv) if none of the foregoing applies, market value of the COMMON
                STOCK
                will be the fair value of the COMMON STOCK as reasonably determined
                in the
                good faith judgment of the COMPANY’s BOARD OF
                DIRECTORS.

            

    

    

    
      	 	
              (p)

            	
              ISO
                means an OPTION intended to qualify as an incentive stock option
                under
                Section 422 of the CODE.

            

    

    

    
      	 	
              (q)

            	
              MEDIALINK
                means Video Broadcasting Corporation, a Delaware
                corporation.

            

    

    

    
      	
            	(r)	
              NON-EMPLOYEE
                DIRECTOR means a Director who is not an EMPLOYEE. 

            

    

    

    
      	 	
              (s)

            	
              NON-QUALIFIED
                STOCK OPTION means any OPTION which is not an
                ISO.

            

    

    

    
      
        
        

      

      
        10

        
          

        

      

      
        
        

      

       

    

    
      	 	
              (t)

            	
              NON-QUALIFIED
                STOCK OPTION PLAN means the COMPANY’s 1987 Stock Option
                Plan.

            

    

    

    
      	 	
              (u)

            	
              OPTION
                means an option to purchase shares of COMMON STOCK granted under
                the
                PLAN.

            

    

    

    
      	 	
              (v)

            	
              OPTIONEE
                means the ELIGIBLE PARTICIPANT receiving the OPTION, or his or her
                legal
                representative, legatees, distributees or alternate payees, as the
                case
                may be.

            

    

    

    
      	 	
              (w)

            	
              OPTION
                PRICE means the purchase price of the COMMON STOCK upon exercise
                of an
                OPTION.

            

    

    
      	 	 	 

      	 	
              (x)

            	
              PLAN
                means this Stock Option Plan or any successor plan which the COMMITTEE
                may
                adopt from time to time with respect to the grant of OPTIONS under
                the
                PLAN.

            

    

    

    
      	 	
              (y)

            	
              (PREFERRED
                STOCK means (i) Series A 10% Cumulative Convertible Preferred Stock,
                par
                value $1.50; (ii) Series B 10% Cumulative Convertible Preferred Stock,
                par
                value $1.35; (iii) Series C 10% Cumulative Convertible Preferred
                Stock,
                par value $2.75 and (iv) any other preferred stock authorized by
                MEDIALINK.

            

    

     

    
      	 	 	(z)	
              RETIREMENT
                means the actual retirement date of an Employee, which shall be
                determined by the COMMITTEE.

            

    

     

    
      	 	
              (aa)

            	
              RULE
                16b-3 means Rule 16b-3 under the EXCHANGE ACT or any successor to
                Rule
                16b-3, as in effect when discretion is being exercised with respect
                to the
                Plan.

            

    

     

    
      	 	
              (bb)

            	
              SAR
                means a stock appreciation right whose value is based on the increase
                in
                the FAIR MARKET VALUE of the COMMON STOCK covered by such
                right.

            

    

    

    
      	 	
              (cc)

            	
              SECTION
                16 OFFICER means any person who is designated by the BOARD OF DIRECTORS
                as
                an executive officer of MEDIALINK and any other person who is designated
                as officer of MEDIALINK
                for purposes of Section 16 of the EXCHANGE
                ACT.

            

    

     

    
      	 	
              (dd)

            	
              TANDEM
                refers to a SAR granted in conjunction with an
                OPTION.

            

    

    

    
      	 	
              (ee)

            	
              TERMINATION
                occurs when an EMPLOYEE ceases to be employed by the COMPANY as a
                common
                law employee, when a DIRECTOR ceases to be a member of the BOARD
                OF
                DIRECTORS or when the relationship between the COMPANY and a CONSULTANT
                or
                other ELIGIBLE PARTICIPANT terminates, as the case may
                be.

            

    

    

    
      
        
        

      

      
        11

        
          

        

      

      
        
        

      

       

    

    
      	 	
              (ff)

            	
              TERMINATION
                FOR CAUSE means termination for cause which results from the commission
                of
                a felony, fraud, willful misconduct or gross negligence which has
                resulted
                or may result in material damage to the COMPANY, in the sole discretion
                of
                the COMMITTEE.

            

    

    

    
      
        
        

      

      
        12

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