Document:

EX-10.3

 Exhibit 10.3 
  

 
  

FORM OF 
 STOCKHOLDER
AGREEMENT 
 by and among 

GODADDY INC., 
 DESERT
NEWCO, LLC 
 AND 

THE OTHER PARTIES NAMED HEREIN 
  

 
 Dated as of
[            ], 2015 
  

 
  

 
  

 Table of Contents 

 

							
	 	    	 	  	Page	 
		
	 ARTICLE I DEFINITIONS
	  	 	1	  
			
	 Section 1.1
	    	 Certain Definitions
	  	 	1	  
	 Section 1.2
	    	 Terms Defined Elsewhere in this Agreement
	  	 	7	  
	 Section 1.3
	    	 Interpretive Provisions
	  	 	8	  
		
	 ARTICLE II CORPORATE GOVERNANCE
	  	 	8	  
			
	 Section 2.1
	    	 Board of Directors
	  	 	8	  
	 Section 2.2
	    	 Voting Agreement
	  	 	12	  
	 Section 2.3
	    	 Controlled Company
	  	 	13	  
		
	 ARTICLE III OTHER COVENANTS AND AGREEMENTS
	  	 	14	  
			
	 Section 3.1
	    	 Periodic Reporting
	  	 	14	  
	 Section 3.2
	    	 VCOC Rights
	  	 	14	  
	 Section 3.3
	    	 Indemnification Agreements
	  	 	15	  
	 Section 3.4
	    	 Company Charter; Company Bylaws; Corporate Opportunities
	  	 	16	  
	 Section 3.5
	    	 Conflicting Organizational Document Provisions
	  	 	16	  
	 Section 3.6
	    	 Actions Requiring Sponsor Approval
	  	 	16	  
	 Section 3.7
	    	 Actions Requiring Founder Designee Approval
	  	 	18	  
	 Section 3.8
	    	 Actions Requiring TCV Approval
	  	 	19	  
	 Section 3.9
	    	 Transfers of Company Securities
	  	 	19	  
		
	 ARTICLE IV GENERAL
	  	 	20	  
			
	 Section 4.1
	    	 Assignment
	  	 	20	  
	 Section 4.2
	    	 Term and Effectiveness
	  	 	20	  
	 Section 4.3
	    	 Severability
	  	 	21	  
	 Section 4.4
	    	 Entire Agreement; Amendment
	  	 	21	  
	 Section 4.5
	    	 Counterparts
	  	 	22	  
	 Section 4.6
	    	 Governing Law
	  	 	22	  
	 Section 4.7
	    	 Waiver of Jury Trial; Consent to Jurisdiction
	  	 	22	  
	 Section 4.8
	    	 Confidential Information
	  	 	23	  
	 Section 4.9
	    	 Specific Enforcement
	  	 	24	  
	 Section 4.10
	    	 Notices
	  	 	24	  
	 Section 4.11
	    	 Binding Effect; Third Party Beneficiaries
	  	 	26	  
	 Section 4.12
	    	 Indemnification
	  	 	26	  
	 Section 4.13
	    	 Further Assurances
	  	 	28	  
	 Section 4.14
	    	 Table of Contents, Headings and Captions
	  	 	28	  
	 Section 4.15
	    	 No Recourse
	  	 	28	  

  
 (i) 

 Exhibits and Annexes 

 

					
	Exhibit I	  	–	  	Company Charter
	Exhibit II	  	–	  	Company Bylaws
			
	Annex A	  	–	  	Form of Joinder Agreement

  
 (ii) 

 FORM OF 

STOCKHOLDER AGREEMENT 

This STOCKHOLDER AGREEMENT (as amended, supplemented or restated from time to time, this “Agreement”) is entered into as of
[            ], 2015, by and among (i) GoDaddy Inc., a Delaware corporation (the “Company”), (ii) Desert Newco, LLC, a Delaware limited liability company
(“Desert Newco”), (iii) KKR 2006 GDG Blocker L.P., a Delaware limited partnership (“KKR 2006 GDG”), KKR 2006 Fund (GDG) L.P., a Delaware limited partnership (“KKR 2006 Fund”), KKR Partners III,
L.P., a Delaware limited partnership (“KKR Partners III”), GDG Co-Invest Blocker, L.P., a Delaware limited partnership (“GDG Co-Invest”) and OPERF Co-Investment LLC, a Delaware limited liability company
(“OPERF”), (iv) SLP III Kingdom Feeder I, L.P., a Delaware limited partnership (“SLKF I”), Silver Lake Partners III DE (AIV IV), L.P., a Delaware limited partnership (“SLP III”), Silver Lake
Technology Investors III, L.P., a Delaware limited partnership (“SLTI III”), SLP GD Investors, L.L.C., a Delaware limited liability company (“SLP GD”) and Silver Lake Technology Associates III, L.P., a Delaware
limited partnership (“SLTA III”), (v) TCV VII (A), L.P., a Cayman Islands exempted limited partnership (“TCV VII (A)”), TCV VII, L.P., a Cayman Islands exempted limited partnership (“TCV VII”)
and TCV Member Fund, L.P., a Cayman Islands exempted limited partnership (“Member Fund”) and (vi) The Go Daddy Group, Inc., an Arizona corporation (“Holdings”). 

RECITALS 

WHEREAS, pursuant to the terms of the Reorganization Agreement (as may be amended, restated, supplemented and/or otherwise modified
from time to time, the “Reorganization Agreement”), dated as of [            ], 2015, by and among the parties hereto and certain other persons, the parties hereto have
agreed to enter into this Agreement. 
 NOW THEREFORE, in consideration of the mutual covenants and agreements contained herein, and
other good and valuable consideration the receipt and sufficiency of which are hereby acknowledged, and intending to be legally bound, the parties hereby agree as follows: 

ARTICLE I 
 DEFINITIONS

 Section 1.1 Certain Definitions. As used in this Agreement, the following definitions shall apply: 

“Affiliate” means, when used with reference to any Person, any Person that directly or indirectly, through one or more
intermediaries, controls, is controlled by or is under common control with such specified Person and, in respect of any Investor Party, any investment fund, vehicle or holding company of which such Investor Party or any Affiliate of such Investor
Party serves as the general partner, managing member or discretionary manager or advisor; provided, that, other than with respect to the definition of “Covered Person” and Section 3.6(j) or Section 3.7(a),
limited partners, non-managing members or other similar direct or indirect investors in a Person (in their capacities as such) shall not be deemed to be Affiliates of such Person; provided, further, that none of the Company or its
Subsidiaries shall be deemed to be an Affiliate of the Pre-IPO Stockholders. 

 “Aggregate Founder Ownership” means the total number of Class A Shares
owned, in the aggregate and without duplication, by the Founder Parties as of the date of such calculation, determined on an As-Exchanged Basis. 

“Aggregate KKR Ownership” means the total number of Class A Shares owned, in the aggregate and without duplication, by
the KKR Parties as of the date of such calculation, determined on an As-Exchanged Basis. 
 “Aggregate SL Ownership” means
the total number of Class A Shares owned, in the aggregate and without duplication, by the SL Parties as of the date of such calculation, determined on an As-Exchanged Basis. 

“Aggregate Sponsor Ownership” means the total number of Class A Shares owned, in the aggregate and without duplication,
by the Sponsors as of the date of such calculation, determined on an As-Exchanged Basis plus, during the Restricted Period, any Class A Shares owned by the TCV Parties on an As-Exchanged Basis. 

“Aggregate TCV Ownership” means the total number of Class A Shares owned, in the aggregate and without duplication, by
the TCV Parties as of the date of such calculation, determined on an As-Exchanged Basis. 
 “Amended LLC Agreement” means
the Second Amended and Restated Limited Liability Company Agreement of Desert Newco, dated as of [            ], 2015, as such agreement may be amended, supplemented or restated from time
to time. 
 “As-Exchanged Basis” means a calculation of the Class A Shares outstanding and/or the Class A Shares
owned, as applicable, assuming that all outstanding Paired Interests that are exchangeable for Class A Shares pursuant to the Exchange Agreement are so exchanged (and, for the avoidance of doubt, without giving effect to any contractual or
other limitation on the conversion or exchange of such Paired Interests that may be in effect from time to time). 
 “Audit
Committee Independent Director” means a Director who qualifies, as of the date of such Director’s election or appointment to the Board and as of any other date on which the determination is being made, as an “Independent
Director” under Rule 10A-3 under the Exchange Act and any corresponding requirement of Stock Exchange rules for audit committee members, as well as any other requirement of the U.S. securities laws that is then applicable to the Company,
as determined by the Board. 
 “Board” means the board of directors of the Company. 

“Business Day” means a day other than a Saturday, Sunday or other day on which banks located in Phoenix, Arizona or New York
City, New York are authorized or required by law to close. 

  
 2 

 “Change in Control” means any transaction or series of related transactions
(whether by merger, consolidation, recapitalization, liquidation or sale or transfer of Company Securities or assets (including equity securities of the Subsidiaries) or otherwise) as a result of which any Person or group, within the meaning of
Section 13(d)(3) of the Exchange Act (other than the Investor Parties, the Founder Parties, and their respective Affiliates, any group of which the foregoing are members and any other members of such a group), obtains ownership, directly or
indirectly, of (i) Company Securities that represent more than 50% of the total voting power of the outstanding capital stock of the Company or applicable successor entity or (ii) all or substantially all of the assets of the Company and
its Subsidiaries on a consolidated basis. 
 “Class A Common Stock” means Class A common stock, $0.001 par value per
share, of the Company (or any successor of the Company by combination of shares, recapitalization, merger, consolidation or other reorganization) and any stock into which any such Class A common stock shall have been changed or any stock
resulting from any reclassification of any such common stock. 
 “Class A Shares” means shares of Class A Common
Stock. 
 “Class B Common Stock” means Class B common stock, $0.001 par value per share, of the Company (or any successor
of the Company by combination of shares, recapitalization, merger, consolidation or other reorganization) and any stock into which any such Class B common stock shall have been changed or any stock resulting from any reclassification of any such
common stock. 
 “Company Bylaws” means the Amended and Restated Bylaws of the Company, a copy of which is attached hereto
as Exhibit II. 
 “Company Charter” means the Amended and Restated Certificate of Incorporation of the
Company, a copy of which is attached hereto as Exhibit I. 
 “Company Common Stock” means all classes
and series of common stock of the Company, including the Class A Common Stock and Class B Common Stock. 
 “Company
Securities” means (i) the Company Common Stock and (ii) securities then convertible into, or exercisable or exchangeable for, Company Common Stock (including Paired Interests exchangeable for Class A Shares pursuant to the
Exchange Agreement). 
 “Covered Person” means (i) each Pre-IPO Stockholder, in each case in his, her or its capacity
as such, and each such Person’s successors, heirs, estates or legal representative, (ii) any Affiliate, in his, her or its capacity as such, of each Pre-IPO Stockholder, in his, her or its capacity as such and (iii) any Affiliate,
officer, director, shareholder, partner, member, employee representative or agent of any of the foregoing, in each case in clauses (i) or (ii) whether or not such Person continues to have the applicable status referred to in such clauses.

 “Director” means any of the individuals elected or appointed to serve on the Board. 

  
 3 

 “Employee Holdco” means Desert Newco Managers, LLC, a Delaware limited liability
company. 
 “Equity Securities” means, with respect to any Person, any (i) membership interests or shares of capital
stock, (ii) equity, ownership, voting, profit or participation interests or (iii) similar rights or securities in such Person or any of its Subsidiaries, or any rights to securities convertible into or exchangeable for, options or other
rights to acquire from such Person or any of its Subsidiaries, or obligation on part of such Person or any of its Subsidiaries to issue, any of the foregoing. 

“Exchange Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations of the Securities and
Exchange Commission promulgated thereunder. 
 “Exchange Agreement” means the Exchange Agreement, dated as of
[            ], 2015, by and among the Company, Desert Newco and the holders of Paired Interests from time to time party thereto, as such agreement may be amended, supplemented or restated
from time to time. 
 “Founder Designee” means Holdings or any other Founder Party designated in writing to the Company as
such by Holdings. 
 “Founder Parties” means each of the following, so long as they hold Company Securities:
(i) Robert Parsons, (ii) a spouse, lineal descendant, sibling, parent or heir of Robert Parsons, (iii) an entity that is solely controlled by Robert Parsons or any of persons described in clause (ii) (or a combination thereof);
provided, that Robert Parsons or any of the persons described in clause (ii) are, collectively, the sole beneficial owners of such entity, (iv) a person to whom Company Securities are transferred (A) by will or the laws of
descent and distribution by a person described in clause (i) or (ii) above or (B) by gift without consideration of any kind; provided, that in the case of clause (B), such transferee is the spouse, lineal descendant, sibling,
parent or heir of such person or (v) a trust that is for the exclusive benefit of a person described in any of the foregoing clauses (i), (ii) or (iv) above. For the avoidance of doubt, as of the date of this Agreement, Holdings is a
Founder Party. 
 “Pubco Sub” means GD Subsidiary Inc., a Delaware corporation and wholly-owned subsidiary of the Company.

 “Indemnity Agreement” means that certain Indemnity Agreement, dated as of December 16, 2011, by and among Desert
Newco, Kohlberg Kravis Roberts & Co L.P., Silver Lake Management Company III, L.L.C., and TCV VII Management, L.L.C., and the other parties named therein, as such agreement may be amended, restated, supplemented and/or otherwise modified
from time to time. 
 “Independent Director” means a Director who is, as of the date of such Director’s election or
appointment and as of any other date on which the determination is being made, a Stock Exchange Independent Director and an Audit Committee Independent Director. 

“Investor Parties” means the Sponsors and the TCV Parties. 

  
 4 

 “IPO” means the initial public offering of Class A Common Stock. 

“IPO Date” means the date on which the IPO is consummated. 

“IPO Registration Statement” means the initial registration statement filed under the Securities Act of 1933, as amended,
with respect to the IPO. 
 “KKR” means KKR Partners III or any other KKR Party designated in writing to the Company as
such by KKR. 
 “KKR Parties” means KKR 2006 GDG, KKR 2006 Fund, KKR Partners III, GDG Co-Invest, OPERF, and any investment
fund or related alternative investment vehicle managed, sponsored, controlled or advised by KKR Management, L.L.C. or any Person that controls, is controlled by or is under common control with, KKR Management, L.L.C., in each case so long as any
such KKR Party (i) is managed, sponsored, controlled or advised by an investment fund affiliated with KKR Management, L.L.C. and (ii) owns Company Securities. 

“Losses” means any loss, liability, claim, charge, action, suit, proceeding, assessed interest, penalty, damage, tax, expense
and causes of action of any nature whatsoever. 
 “Necessary Action” means, with respect to a specified result, all actions
necessary to cause such result, including (i) voting or providing a written consent or proxy with respect to the Company Securities, whether at any annual or special meeting, by written consent or otherwise, (ii) causing the adoption of
stockholders resolutions and amendments to organizational documents of the Company, (iii) causing members of the Board (to the extent such members were elected, nominated or designated by the Person obligated to undertake the Necessary Action)
to act (subject to any applicable fiduciary duties) in a certain manner or causing them to be removed in the event they do not act in such a manner, (iv) executing agreements and instruments and (v) making, or causing to be made, with
governmental, administrative or regulatory authorities, all filings, registrations or similar actions that are required to achieve such result. 

“Nominating Parties” means the Sponsors and the Founder Parties. 

“Paired Interest” has the meaning given to such term in the Exchange Agreement. 

“Person” means an individual, a corporation, a partnership, a limited liability company, a trust, an incorporated or
unincorporated association, a joint venture, a joint stock company or any other entity or body. 
 “Pre-IPO Stockholders”
means the Investor Parties and the Founder Parties. 
 “Restricted Period” means the period commencing on the IPO Date and
terminating on the third anniversary of the IPO Date. 
 “Registration Rights Agreement” means the Amended and Restated
Registration Rights Agreement, dated as of the date hereof, by and among the Company, the Pre-IPO Stockholders and the other parties named therein, as such agreement may be amended, restated, supplemented and/or otherwise modified from time to time.

  
 5 

 “Shares” means shares of Class A Common Stock and shares of Class B Common
Stock and any other shares of capital stock of the Company (or any successor of the Company by combination of shares, recapitalization, merger, consolidation or other reorganization). 

“SL” means SLP III or any other SL Party designated in writing to the Company as such by SL. 

“SL Parties” means SLKF I, SLP III, SLTI III, SLP GD, SLTA III and any investment fund or related alternative investment
vehicle managed, sponsored, controlled or advised by Silver Lake Group, L.L.C. or any Person that controls, is controlled by or is under common control with, Silver Lake Group, L.L.C., in each case so long as any such SL Party (i) is managed,
sponsored, controlled or advised by an investment fund affiliated with Silver Lake Group, L.L.C. and (ii) owns Company Securities. 

“Sponsors” means the KKR Parties and the SL Parties. 

“Subsidiary” means, with respect to any Person, any corporation, partnership, limited liability company, association or other
business entity of which (i) if a corporation, a majority of the total voting power of shares of stock entitled (without regard to the occurrence of any contingency) to vote in the election of directors, managers or trustees thereof is at the
time owned or controlled, directly or indirectly, by that Person or one or more of the other Subsidiaries of that Person or a combination thereof, or (ii) if a partnership, limited liability company, association or other business entity, a
majority of the partnership or other similar ownership interest thereof is at the time owned or controlled, directly or indirectly, by that Person or one or more of the other Subsidiaries of that Person or a combination thereof. For purposes hereof,
a Person or Persons shall be deemed to have a majority ownership interest in a partnership, limited liability company, association or other business entity if such Person or Persons shall be allocated a majority of partnership, limited liability
company, association or other business entity gains or losses or shall be or control the managing director, manager or general partner of such partnership, limited liability company, association or other business entity. 

“Stock Exchange” means the New York Stock Exchange or other national securities exchange or interdealer quotation system on
which the Class A Common Stock is at any time listed or quoted. 
 “Stock Exchange Independent Director” means a
Director who qualifies, as of the date of such Director’s election or appointment to the Board (or any committee thereof) and as of any other date on which the determination is being made, as an “Independent Director” under the
applicable rules of the Stock Exchange, as determined by the Board. 
 “Tax Receivable Agreements” means those certain Tax
Receivable Agreements, dated as of on or about the date hereof, by and among the Company, on the one hand, and each of the other parties named therein, on the other hand, as such agreements may be amended, restated, supplemented and/or otherwise
modified from time to time. 

  
 6 

 “TCV” means Technology Crossover Management VII, Ltd. or any other TCV Party
designated in writing to the Company as such by Technology Crossover Management VII, Ltd. 
 “TCV Parties” means TCV VII,
TCV VII (A), Member Fund, and any investment fund or related alternative investment vehicle managed, sponsored, controlled or advised by Technology Crossover Management VII, Ltd. or any Person that controls, is controlled by or is under common
control with, Technology Crossover Management VII, Ltd., in each case so long as any such TCV Party (i) is managed, sponsored, controlled or advised by an investment fund affiliated with Technology Crossover Management VII, Ltd. and
(ii) owns Company Securities. 
 “Third-Party Claim” means any (i) claim brought by a Person other than a Covered
Person or the Company or any of its Subsidiaries and (ii) any derivative claim brought in the name of the Company or any of its Subsidiaries that is initiated by any Person other than a Covered Person. 

“Transaction and Monitoring Fee Agreement” means that certain Transaction and Monitoring Fee Agreement, dated as of
December 16, 2011, by and among the parties named therein, as amended from time to time. 
 “Unit” means a non-voting
limited liability company interest in Desert Newco. 
 “Wholly Owned Subsidiary” means any Subsidiary of the Company of
which all of the capital stock or other ownership interests (including any options, warrants or other securities convertible into, or exercisable or exchangeable for, equity securities), other than directors’ qualifying shares, are owned by the
Company and/or one or more Wholly Owned Subsidiaries. 
 Section 1.2 Terms Defined Elsewhere in this Agreement. Each of the
following terms is defined in the Section set forth opposite such term: 
  

					
	 Term
	  	 Section
	  	 
	Agreement	  	Preamble	  	
	Audit Committee	  	Section 2.1(d)	  	
	Company	  	Preamble	  	
	Compensation Committee	  	Section 2.1(d)	  	
	Confidential Information	  	Section 4.8(a)	  	
	Desert Newco	  	Preamble	  	
	Executive Committee	  	Section 2.1(d)	  	
	Founder Director	  	Section 2.1(b)(iii)	  	
	GDG Co-Invest	  	Preamble	  	
	Holdings	  	Preamble	  	
	Indemnified Liabilities	  	Section 4.12(a)	  	
	KKR 2006 Fund	  	Preamble	  	
	KKR 2006 GDG	  	Preamble	  	
	KKR Director	  	Section 2.1(b)(i)	  	
	KKR Partners III	  	Preamble	  	

  
 7 

					
	 Term
	  	 Section
	  	 
	Member Fund	  	Preamble	  	
	Nominating Committee	  	Section 2.1(d)	  	
	OPERF	  	Preamble	  	
	Permitted Transaction	  	Section 3.6(j)	  	
	Reorganization Agreement	  	Recitals	  	
	Representative	  	Section 4.8(a)	  	
	SL Director	  	Section 2.1(b)(ii)	  	
	SLKF I	  	Preamble	  	
	SLP III	  	Preamble	  	
	SLP GD	  	Preamble	  	
	SLTA III	  	Preamble	  	
	SLTI III	  	Preamble	  	
	TCV VII	  	Preamble	  	
	TCV VII(A)	  	Preamble	  	
	VCOC Investor	  	Section 3.2	  	

 Section 1.3 Interpretive Provisions. The words “hereof”, “herein” and
“hereunder” and words of like import used in this Agreement shall refer to this Agreement as a whole and not to any particular provision of this Agreement. The captions herein are included for convenience of reference only and shall be
ignored in the construction or interpretation hereof. References to Articles and Sections are to Articles and Sections of this Agreement unless otherwise specified. Any singular term in this Agreement shall be deemed to include the plural, and any
plural term the singular. Whenever the words “include”, “includes” or “including” are used in this Agreement, they shall be deemed to be followed by the words “without limitation”, whether or not they are in
fact followed by those words or words of like import. “Writing”, “written” and comparable terms refer to printing, typing and other means of reproducing words (including electronic media) in a visible form. References to any
statute shall be deemed to refer to such statute as amended from time to time and to any rules or regulations promulgated thereunder. References to any agreement or contract are to that agreement or contract as amended, restated, supplemented or
otherwise modified from time to time in accordance with the terms hereof and thereof. References to any Person include the successors and permitted assigns of that Person. References from or through any date mean, unless otherwise specified, from
and including or through and including, respectively. References in this Agreement to a number or percentage of shares, units or other equity interests shall take into account and give effect to any split, combination, dividend or recapitalization
of such shares, units or other equity interests, as applicable. 
 ARTICLE II 

CORPORATE GOVERNANCE 

Section 2.1 Board of Directors. 

(a) Size. On and after the IPO Date, the Board shall consist of nine Directors; provided, that the Board shall further increase
the number of Independent Directors to the extent necessary to comply with applicable law and the Stock Exchange rules (including as contemplated by Section 2.1(d)(ii) below), or as otherwise agreed by the Board, subject to the rights of
the Sponsors under Section 3.6(h). 

  
 8 

 (b) Composition; Company Recommendation. Subject to Section 2.1(a), the rights
of the Nominating Parties to nominate Directors shall be as follows: 
 (i) So long as the Aggregate KKR Ownership continues to be
(A) at least 10% of the Class A Shares outstanding on an As-Exchanged Basis immediately following the consummation of the IPO, the KKR Parties shall be entitled to nominate two Directors and (B) less than 10% but at least 5% of the
Class A Shares outstanding on an As-Exchanged Basis immediately following the consummation of the IPO, the KKR Parties shall be entitled to nominate one Director. Each Director so nominated may be referred to as a “KKR
Director”. 
 (ii) So long as the Aggregate SL Ownership continues to be (A) at least 10% of the Class A Shares
outstanding on an As-Exchanged Basis immediately following the consummation of the IPO, the SL Parties shall be entitled to nominate two Directors and (B) less than 10% but at least 5% of the Class A Shares outstanding on an As-Exchanged
Basis immediately following the consummation of the IPO, the SL Parties shall be entitled to nominate one Director. Each Director so nominated may be referred to as an “SL Director”. 

(iii) So long as the Aggregate Founder Ownership continues to be at least 5% of the Class A Shares outstanding on an As-Exchanged Basis
immediately following the consummation of the IPO, the Founder Parties shall be entitled to nominate one Director. Such Director may be referred to as the “Founder Director”. 

(iv) The Company hereby agrees (A) to include the nominees of the Nominating Parties nominated pursuant to this
Section 2.1(b) as the nominees to the Board on each slate of nominees for election of the Board included in the Company’s annual meeting proxy statement (or consent solicitation or similar document), (B) to recommend the
election of such nominees to the stockholders of the Company and (C) without limiting the foregoing, to otherwise use its reasonable best efforts to cause such nominees to be elected to the Board, including providing at least as high a level of
support for the election of such nominees as it provides to any other individual standing for election as a director. 
 (c)
Nominations. The initial KKR Director nominees are Herald Y. Chen (whose initial term shall expire in 2018) and Adam H. Clammer (whose initial term shall expire in 2016). The initial SL Director nominees are Gregory K. Mondre (whose initial
term shall expire in 2018) and Lee Wittlinger (whose initial term shall expire in 2017). The initial Founder Director nominee is Robert Parsons (whose initial term shall expire in 2018). With respect to any Director to be nominated by the Nominating
Parties other than the initial Directors listed above or the then-serving KKR Directors, SL Directors or Founder Director, a Nominating Party shall nominate its Director or Directors by delivering to the Company its written statement at least 60
days prior to the one-year anniversary of the preceding annual meeting nominating its Director or Directors and setting forth such Director’s or Directors’ business address, telephone number, facsimile number and e-mail address;
provided, that if a Nominating Party shall fail to 

  
 9 

 
deliver such written notice, such Nominating Party, shall be deemed to have nominated the Director(s) previously nominated (or designated pursuant to this Section 2.1(c)) by such
Nominating Party who is/are currently serving on the Board. The remaining initial Directors of the Company are Blake J. Irving, Richard H. Kimball, Elizabeth S. Rafael, and Charles J. Robel, none of whom are nominees of the Sponsors or the Founder
Parties. 
 (d) Right to Delegate; Committees. The Company shall establish and maintain an executive committee of the Board (the
“Executive Committee”), an audit committee of the Board (the “Audit Committee”), a compensation committee of the Board (the “Compensation Committee”), a nominating and governance committee of the
Board (the “Nominating Committee”), and such other Board committees as the Board deems appropriate from time to time or as may be required by applicable law or the Stock Exchange rules. The committees shall have such duties and
responsibilities as are customary for such committees, subject to the provisions of this Agreement. 
 (i) The Executive Committee shall
initially consist of Herald Y. Chen, Gregory K. Mondre and Robert Parsons. The Company shall be required to maintain the Executive Committee: for so long as (A) the Company continues to be a “controlled company” within the meaning of
the Stock Exchange rules, with the Investor Parties (including the TCV Parties during the Restricted Period) and Founder Parties collectively owning at least 50% of the voting power of all shares of stock of the Company entitled to vote generally in
the election of Directors and (B) the KKR Parties, the SL Parties, and the Founder Parties are entitled to nominate at least one KKR Director, at least one SL Director and the Founder Director, respectively, as provided in
Section 2.1. For so long as the Company maintains the Executive Committee, it shall consist of one nominee of the KKR Parties, one nominee of the SL Parties and one nominee of the Founder Parties. 

(ii) The Audit Committee shall initially consist of: Herald Y. Chen, Elizabeth S. Rafael, Charles J. Robel and Lee Wittlinger, with
Mr. Robel serving as Chairman. No later than 90 days after the date of effectiveness of the IPO Registration Statement, the Audit Committee shall include one additional Independent Director. No later than the first anniversary of the
effectiveness of the IPO Registration Statement, the Audit Committee shall consist of at least three Independent Directors (at least one of whom shall satisfy the “audit committee financial expert” requirements as such term is defined by
Item 407(d)(5) of Regulation S-K). Subject to Section 2.1(d)(vi), for so long as the Company maintains the Audit Committee, it shall consist of at least one KKR Director (but only if the KKR Parties are then entitled to nominate at
least one KKR Director) and at least one SL Director (but only if the SL Parties are then entitled to nominate at least one SL Director). 

(iii) The Compensation Committee shall initially consist of: Herald Y. Chen, Gregory K. Mondre and Robert Parsons, with Mr. Chen serving
as Chairman. The Nominating Committee shall initially consist of: Herald Y. Chen, Gregory K. Mondre and Robert Parsons, with [                    ]
serving as Chairman. Subject to Section 2.1(d)(vi), for so long as the Company maintains the Compensation Committee and Nominating Committee, such committees shall each consist of at least one KKR Director (but only if the KKR Parties
are then entitled to nominate at least one KKR Director) and at least one SL Director (but only if the SL Parties are then entitled to nominate at least one SL Director). 

  
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 (iv) Subject to Section 2.1(d)(vi), any committee of the Board not specified in
Section 2.1(d)(i), 2.1(d)(ii) or 2.1(d)(iii) shall consist of at least one KKR Director (but only if the KKR Parties are then entitled to nominate at least one KKR Director), at least one SL Director (but only if the SL
Parties are then entitled to nominate at least one SL Director) and such additional members as may be determined by the Board; provided, that a special committee may exclude Directors nominated by the Sponsors if no such Director is eligible
to serve on such special committee. 
 (v) So long as the Aggregate TCV Ownership is at least 5% of the Class A Shares outstanding on
an As-Exchanged Basis, if Richard Kimball or another officer, director or employee of TCV or any of its Affiliates is then a member of the Board, the Company shall promptly deliver to Mr. Kimball or such other Board member any notice,
information or other materials delivered to any committee of the Board (except in connection with any matter in which such Board member or TCV or its Affiliates has an interest adverse to the Company). 

(vi) Notwithstanding the foregoing, the Board (upon the recommendation of the Nominating Committee) shall, only to the extent necessary to
comply with applicable law or the Stock Exchange rules, modify the composition of any such committee to the extent required to comply with such applicable law or the Stock Exchange rules. If any vacant Director position on any committee of the Board
results from a Nominating Party no longer being entitled to nominate at least one Director, then such vacant position shall be filled by the Board upon the recommendation of the Nominating Committee, in accordance with Section 2.1(f).

 (e) Removal. Directors shall serve until their resignation or removal or until their successors are nominated; provided,
that if the number of Directors that a Sponsor is entitled to nominate pursuant to Section 2.1(b) is reduced by one or more Directors, then such Sponsor, shall, to the extent requested by the other Sponsor or Holdings, promptly cause
such number of Directors equal to the number by which the number of Directors has been so reduced as aforesaid to resign from service on the Board (and all committees thereof) or any board or other similar governing body of any Subsidiary of the
Company (and all committees thereof); provided, further, that if the Founder Parties are no longer entitled to nominate the Founder Director pursuant to Section 2.1(b), then the Founder Parties shall, to the extent
requested by either Sponsor, promptly cause such Founder Director to resign from service on the Board (and all committees thereof) or any board or other similar governing body of any Subsidiary of the Company (and all committees thereof). Each
Nominating Party shall cause any Director nominated by it to resign from service on any committee of the Board, if at any time, as a result of such Director’s service on such committee, such committee does not satisfy any applicable
requirements of applicable law or the Stock Exchange rules for service on such committee. 
 (f) Vacancies. (i) If any Director
previously nominated by a Nominating Party dies or is unwilling or unable to serve as such or is otherwise removed or resigns from office (other than pursuant to the provisos to the first sentence of Section 2.1(e)), then the Nominating
Party whose previously nominated Director shall have been removed or shall have resigned shall promptly nominate a successor to such Director, in accordance with this Section 2.1; but if none of the Nominating Parties are entitled to
fill such vacant Director position(s), such vacant Director position(s) shall be filled by the Board, upon the 

  
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recommendation of the Nominating Committee. (ii) If, subject to the rights of the Sponsors under Section 3.6(h), the Board votes to increase the size of the Board (including as
contemplated by Section 2.1(d)(ii)), the vacant Director position(s) created as a result of such newly created directorship(s) shall be filled by the Board, upon the recommendation of the Nominating Committee. (iii) Any other vacant
Director position(s) shall be filled by the Board, or the Board shall nominate a replacement Director, in each case, upon the recommendation of the Nominating Committee, in accordance with the Company Charter. (iv) Any recommendation of the
Nominating Committee shall require the approval of the members of the Nominating Committee appointed by the Sponsors, for so long as (x) the Aggregate Sponsor Ownership continues to be at least 25% of the Class A Shares outstanding on an
As-Exchanged Basis immediately prior to the consummation of the IPO and (y) the Aggregate KKR Ownership or Aggregate SL Ownership continues to be at least 10% of the Class A Shares outstanding on an As-Exchanged Basis immediately following
the consummation of the IPO. 
 (g) Subsidiaries. At the request of any Sponsor or Founder Party, the Company shall cause the members
of the board of directors or other similar governing body, and committees thereof, of any “significant subsidiary” (other than Desert Newco) (as defined in Rule 1-02 of Regulation S-X under the Exchange Act) to comply with this
Section 2.1 as if such subsidiary were the Company. 
 (h) Expense Reimbursement. The Company shall pay or reimburse the
reasonable, documented out-of-pocket expenses actually incurred by the members of the Board in connection with their service on the Board (and any committee thereof) or in connection with their service on the board or other similar governing body of
any Subsidiary of the Company (and any committee thereof). 
 Section 2.2 Voting Agreement. 

(a) (i) Each Pre-IPO Stockholder (including each TCV Party but only during the Restricted Period) agrees, at any time it is then entitled to
vote for the election of Directors to the Board, to take all Necessary Action, including casting all votes to which such Pre-IPO Stockholder is entitled in respect of its Company Securities, whether at any annual or special meeting, by written
consent or otherwise, so as to ensure that the composition of the Board complies with (and includes all of the requisite nominees in accordance with) this Article II and to otherwise effect the intent of this Article II. (ii) Each
Pre-IPO Stockholder (including each TCV Party but only during the Restricted Period) then entitled to vote for the election of any successor as a Director agrees to take all Necessary Action, including casting all votes to which such Pre-IPO
Stockholder is entitled in respect of its Company Securities whether at any annual or special meeting, by written consent or otherwise, so as to ensure that any such successor determined in accordance with Section 2.1(f) is elected to
the Board as promptly as practicable. (iii) Each Pre-IPO Stockholder (including each TCV Party but only during the Restricted Period) agrees that if, at any time, it is then entitled to vote for the removal of Directors, it will not vote any of
its Company Securities in favor of the removal of any Director who shall have been nominated in accordance with Section 2.1, unless (1) the Person or Persons entitled to nominate such Director shall have consented to such removal in
writing, (2) removal is compelled pursuant to Section 2.1(e) or (3) the Person or Persons entitled to nominate any Director pursuant to Section 2.1 shall request in writing the removal, with or without cause, of

  
 12 

 
such Director (in which case, each such Pre-IPO Stockholder (including each TCV Party but only during the Restricted Period) shall vote its Company Securities in favor of such removal).
(iv) Each Pre-IPO Stockholder (including each TCV Party during the Restricted Period) agrees not to grant, or enter into a binding agreement with respect to, any proxy to any Person in respect of its Company Securities that would prohibit such
Pre-IPO Stockholder (including each TCV Party but only during the Restricted Period) from casting votes in respect of such Company Securities in accordance with this Section 2.2(a). 

(b) In the event that any Investor Party or a Founder Party transfers, directly or indirectly, any Company Securities to any Person that is
not already a party to this Agreement and who is or becomes an Investor Party or a Founder Party, such transferring party shall, as a condition to any such transfer, require such transferee to enter into a Joinder Agreement in the form attached
hereto as Annex A to become party to this Agreement and be deemed to be a “Pre-IPO Stockholder” and either a KKR Party (if the transferring party is an KKR Party), an SL Party (if the transferring party is an SL Party), a TCV
Party (if the transferring party is a TCV Party) or a Founder Party (if the transferring party is a Founder Party) for all purposes herein. 

(c) The Company covenants and agrees that it shall be a condition to any transfer, issuance or grant of any Company Securities or other equity
securities or interests of the Company or any of its Subsidiaries to any Person that is not already a party to this Agreement and who is or becomes an Investor Party or a Founder Party that such Investor Party or Founder Party enter into a Joinder
Agreement in the form attached hereto as Annex A to become party to this Agreement and be deemed to be a “Pre-IPO Stockholder” and, as applicable, a KKR Party, an SL Party, a TCV Party or a Founder Party for all purposes
herein. 
 Section 2.3 Controlled Company. 

(a) The Investor Parties and the Founder Parties acknowledge and agree that, (i) by virtue of this Article II, they are acting as
a “group” within the meaning of the Stock Exchange rules as of the date hereof, and (ii) by virtue of the combined voting power of Company Common Stock held by the Investor Parties and the Founder Parties representing more than 50% of
the total voting power of the Company Common Stock outstanding as of the date of the closing of the IPO, the Company qualifies as of the date of the closing of the IPO as a “controlled company” within the meaning of Stock Exchange rules.

 (b) So long as the Company qualifies as a “controlled company” for purposes of Stock Exchange rules, the Company will elect to
be a “controlled company” for purposes of Stock Exchange rules, and will disclose in its annual meeting proxy statement that it is a “controlled company” and the basis for that determination. If the Company ceases to qualify as a
“controlled company” for purposes of Stock Exchange rules, the Investor Parties, the Founder Parties and the Company will take whatever action may be reasonably necessary in relation to such party, if any, to cause the Company to comply
with Stock Exchange rules as then in effect within the timeframe for compliance available under such rules. 

  
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 ARTICLE III 

OTHER COVENANTS AND AGREEMENTS 

Section 3.1 Periodic Reporting. To the extent that none of the Company or any of its Subsidiaries is a reporting company under the
Exchange Act (and none of the Company or any of its Subsidiaries otherwise files reports required to be filed by Exchange Act reporting companies), the Company will provide to each Pre-IPO Stockholder (for so long such Pre-IPO Stockholder continues
to own at least 50% of the Class A Shares owned by such Pre-IPO Stockholder on an As-Exchanged Basis immediately prior to the completion of the IPO): 

(a) unaudited monthly financial statements as soon as practicable, but no later than 60 days, from the end of each calendar month; 

(b) unaudited quarterly financial statements as soon as practicable, but no later than 60 days from the end of each calendar quarter; and 

(c) audited financial statements as soon as practicable, but no later than 120 days from the end of each fiscal year of the Company. 

Section 3.2 VCOC Rights. The Company and Desert Newco each hereby agree that, with respect to each Investor Party or any Affiliate
of an Investor Party that directly or indirectly has an interest in the Company, Desert Newco, or any of their respective Subsidiaries that is intended to qualify such investment as a “venture capital investment” (as defined in the U.S.
Department of Labor regulation codified at 29 C.F.R. Section 2510.3-01) (each such Investor Party and Affiliate referred to as a “VCOC Investor”), without limitation on, or prejudice to, any of the other rights provided to the
Investor Parties under this Agreement, the Company and Desert Newco shall, subject to each of the Company’s and Desert Newco’s respective reasonable restriction on the use and disclosure of such information and each of the Company’s
and Desert Newco’s respective right to limit such disclosure to comply with applicable securities laws or their respective fiduciary duties: 

(a) Provide each VCOC Investor or its designated representative with: (i) the right to visit and inspect any of the offices and
properties of the Company, Desert Newco, and any of their respective Subsidiaries and inspect and copy the books and records of the Company, Desert Newco and their respective Subsidiaries, at such times as the VCOC Investor shall reasonably request
but not more frequently than once per quarter; (ii) as soon as available and in any event within 90 days after the end of each quarter of each fiscal year of the Company (or 120 days for fiscal year end), consolidated balance sheets and
statements of income and cash flows of the Company and its Subsidiaries for the period or year then ended, as applicable, prepared in conformity with generally accepted accounting principles in the United States applied on a consistent basis, and
with respect to each fiscal year end statement together with an auditor’s report thereon of a firm of established national reputation; and (iii) any annual reports, quarterly reports and other periodic reports pursuant to Section 13
or 15(d) of the Exchange Act, actually prepared by the Company, Desert Newco or any of their respective Subsidiaries as soon as available, to the extent the Company or any of its Subsidiaries is required by law or pursuant to the terms of any
outstanding indebtedness of the Company or such Subsidiary to prepare such reports. 

  
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 (b) Make appropriate officers and directors of the Company, Desert Newco, and their respective
Subsidiaries, available periodically and at such times as reasonably requested by the VCOC Investor for consultation with each VCOC Investor or its designated representative but not more frequently than once per quarter with respect to matters
relating to the business and affairs of the Company, Desert Newco, and their respective Subsidiaries; and 
 (c) To the extent consistent
with applicable law (and with respect to events which require public disclosure, only following public disclosure thereof through applicable securities law filings or otherwise), inform each VCOC Investor or its designated representative in advance
with respect to any significant corporate actions, including, without limitation, extraordinary dividends, mergers, acquisitions or dispositions of assets, issuances of significant amounts of debt or equity and material amendments to the
organizational documents of the Company, Desert Newco, or any of their respective Subsidiaries, and provide each VCOC Investor or its designated representative with the right to consult with the Company and its Subsidiaries with respect to such
actions should the VCOC Investor elect to do so; provided, that the Company and Desert Newco shall be under no obligation to provide the VCOC Investor with material non-public information with respect to any such significant corporate action.

 (d) The Company and Desert Newco each agree to consider, in good faith, the recommendations of the VCOC Investor or its designated
representative in connection with the matters on which it is consulted as described above, recognizing that the ultimate discretion with respect to all such matters shall be retained by the Company or Desert Newco, as the case may be. Each VCOC
Investor agrees to comply with Section 4.8 as if it were a party hereto, it being agreed and understood that any VCOC Investor that is not a party hereto shall be deemed a “Representative” (within the meaning of such term as it
is used and defined in Section 4.8) of the Investor Party with which such VCOC Investor is affiliated. In the event a VCOC Investor transfers all or any portion of its Company Securities to an affiliated entity (or to a direct or
indirect wholly-owned conduit subsidiary of any such affiliated entity) that is intended to qualify as a venture capital operating company under the regulations issued by the Department of Labor at Section 2510.3-101 of Part 2510 of Chapter
XXV, Title 29 of the Code of Federal Regulations, as the same may be amended from time to time (including corresponding provisions of succeeding regulations), such affiliated entity shall be afforded the same rights with respect to the Company and
its Subsidiaries afforded to the VCOC Investor hereunder and shall be treated, for such purposes, as a third party beneficiary hereunder. In the event the VCOC Investor is an Affiliate of an Investor Party as described in this
Section 3.2, such Affiliate shall be afforded the same rights with respect to the Company and Desert Newco afforded to the Investor Parties under this Section 3.2 and shall be treated, for such purposes, as a third party
beneficiary hereunder. 
 Section 3.3 Indemnification Agreements. Except with the written consent of KKR, SL, TCV or the Founder
Designee, respectively, the Company has entered into and shall at all times maintain in effect an indemnification agreement with each Director nominated by or affiliated with the Investor Parties and each Director nominated by the Founder Parties,
respectively, in such form as has been previously agreed to by each of the Company and KKR, SL, TCV or the Founder Designee, respectively. 

  
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 Section 3.4 Company Charter; Company Bylaws; Corporate Opportunities. (i) Except
with the written consent of the Investor Parties, for so long as any Director nominated by the Investor Parties is a member of the Board, the Company Charter, as may be amended, restated, supplemented and/or otherwise modified from time to time,
shall provide for a renunciation of corporate opportunities presented to the Investor Parties (and their respective Affiliates and Director nominees), and (ii) except with the written consent of the Founder Designee, for so long as the Founder
Director is a member of the Board, the Company Charter, as may be amended, restated, supplemented and/or otherwise modified from time to time, shall provide for a renunciation of corporate opportunities presented to the Founder Director, in the case
of each of clause (i) and clause (ii) to the maximum extent permitted by Section 122(17) of the Delaware General Corporations Law and substantially on the terms and conditions set forth in the Company Charter attached hereto as
Exhibit I. Each Sponsor (for so long as such Sponsor is entitled to nominate at least one Director pursuant to Section 2.1), the TCV Parties during the Restricted Period and Founder Parties (for so long as they are entitled
to nominate the Founder Director pursuant to Section 2.1) shall take all Necessary Action, including, to the extent necessary, voting all of its Company Securities and executing proxies or written consents, as the case may be, to ensure
that the provisions in respect of corporate opportunities and director and officer indemnification, exculpation and advancement of expenses set forth in the Company Charter and the Company Bylaws in the forms set forth in Exhibit I and
Exhibit II, respectively, are not amended, modified or supplemented in any manner, without the prior written consent of KKR, SL, TCV, or the Founder Designee, as applicable. 

Section 3.5 Conflicting Organizational Document Provisions. The Sponsors (for so long as each Sponsor is entitled to nominate at
least one Director pursuant to Section 2.1), the TCV Parties (during the Restricted Period), and the Founder Parties (for so long as the Founder Parties are entitled to nominate the Founder Director pursuant to Section 2.1)
shall vote all of their Company Securities and execute proxies or written consents, as the case may be, and shall take all Necessary Action, to ensure that the Company Charter and Company Bylaws (i) do not at any time conflict with any
provision of this Agreement and (ii) permit the Investor Parties and the Founder Parties to receive the benefits to which they are entitled under this Agreement. In the event of any ambiguity or conflict arising between the terms of this
Agreement and those of the Company Charter or Company Bylaws, the terms of this Agreement shall prevail. 
 Section 3.6 Actions
Requiring Sponsor Approval. Subject to the Company Charter, the Company Bylaws and applicable law, so long as the Aggregate Sponsor Ownership continues to be at least 25% of the aggregate number of outstanding Class A Shares on an
As-Exchanged Basis immediately following the consummation of the IPO, the following actions by the Company or any of its Subsidiaries shall require the prior written consent of each Sponsor that is then entitled to nominate at least one Director
pursuant to Section 2.1): 
 (a) Change in Control. Entering into or effecting a Change in Control. 

(b) Certain Acquisitions and Dispositions. Directly or indirectly, entering into or effecting any transaction or series of related
transactions involving, or entering into any agreement providing for, (i) the purchase, lease, license, exchange or other acquisition by the Company or its Subsidiaries of any assets and/or equity securities for consideration having a fair
market value (as reasonably determined by the Board) in excess of $50.0 million and/or (ii) 

  
 16 

 
the sale, lease, license, exchange or other disposal by the Company or its Subsidiaries of any assets and/or equity securities having a fair market value or for consideration having a fair market
value (in each case as reasonably determined by the Board) in excess of $50.0 million; in each case, other than transactions solely between or among the Company, Desert Newco and one or more of Desert Newco’s Wholly Owned Subsidiaries. 

(c) Certain Joint Ventures and Business Alliances. Directly or indirectly, entering into any joint venture or similar business alliance
involving, or entering into any agreement providing for, the investment, contribution or disposition by the Company or its Subsidiaries of assets (including stock of Subsidiaries) having a fair market value (as reasonably determined by the Board) in
excess of $50.0 million, other than transactions solely between or among the Company, Desert Newco and one or more of Desert Newco’s Wholly Owned Subsidiaries. 

(d) Certain Indebtedness. Incurring (or extending, supplementing or otherwise modifying any of the material terms of) any indebtedness
(including any refinancing of existing indebtedness), assuming, guaranteeing, endorsing or otherwise as an accommodation becoming responsible for the obligations of any other Person (other than the Company or any of its Subsidiaries), or entering
into (or extending, supplementing or otherwise modifying any of the material terms of) any agreement under which the Company or any Subsidiary may incur indebtedness in the future, in each case in an aggregate principal amount in excess of $50.0
million in any transaction or series of related transactions and other than a drawdown of amounts committed (including under a revolving facility) under a debt agreement that previously received the prior written consent of KKR and SL or that was
entered into on or prior to the date hereof. 
 (e) Dissolution; Liquidation; Reorganization; Bankruptcy. Initiating a voluntary
liquidation, dissolution, receivership, bankruptcy or other insolvency proceeding involving the Company, Desert Newco or any Subsidiary of that Company that is a “significant subsidiary” as defined in Rule 1-02 of Regulation S-X
under the Exchange Act. 
 (f) Nature of Business. (i) Making any material change in the nature of the business conducted by the
Company and its Subsidiaries or (ii) in the case of the Company, do or permit Pubco Sub to do, the following: engaging in any business activity other than the direct or indirect management and ownership of Pubco Sub, Desert Newco and its
Subsidiaries, or owning any assets (other than on a temporary basis) other than securities of Pubco Sub, Desert Newco and its Subsidiaries (whether directly or indirectly held) and any cash or other property or assets distributed by or otherwise
received from Desert Newco, provided that this clause (ii) will not prevent the Company from taking any action (including incurring its own indebtedness) or own any asset if it determines in good faith that such actions or ownership are in the
best interest of Desert Newco. 
 (g) Chief Executive Officer. Terminating the employment of the Chief Executive Officer of the
Company or hiring a new Chief Executive Officer of the Company. 
 (h) Changing Size of Board. Increasing or decreasing the size of
the Board. 

  
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 (i) Amending Employee Holdco LLC Agreement or Executive Agreements. Amending or waiving
any provision of the (1) limited liability company agreement of Employee Holdco or (2) equity and/or employment agreements, contracts, awards and/or other arrangements between the Company, any of its Subsidiaries and/or Employee Holdco on
the one hand, and executive officers of the Company and/or its Subsidiaries, on the other hand, in the case of each of clause (1) and (2), as in effect on the date hereof; or liquidating, dissolving or winding up Employee Holdco, provided that
the foregoing clauses (1) and (2) shall not apply in respect of any amendment or waiver insofar as it relates to the voting or disposition of Company Common Stock or securities that are or could become convertible into, or exercisable or
exchangeable for, Company Common Stock. 
 (j) Affiliate Transactions. Transactions between the Company (or any of its controlled
Affiliates) and (i) Affiliates of the Company, (ii) Pre-IPO Stockholders or Affiliates of Pre-IPO Stockholders (including Holdings) or (iii) holders of equity securities of Holdings, in each case, other than (x) transactions
pursuant to which a Pre-IPO Stockholder or an Affiliate of a Pre-IPO Stockholder avails itself of rights expressly provided to such Pre-IPO Stockholder or its Affiliates (as applicable) in this Agreement or the Reorganization Agreement or any
transaction or agreement contemplated thereby, as any of the same may be amended, supplemented or restated from time to time in accordance with their terms (including in this clause (x) (A) payments under the Tax Receivable Agreements or
transactions between the Company and any party to such Tax Receivable Agreements with respect to the rights and obligations thereunder and (B) transactions pursuant to the Reorganization Agreement, the Registration Rights Agreement, the
Exchange Agreement, the Amended LLC Agreement, the Indemnity Agreement and other indemnification rights provided by the Company or its Subsidiaries), (y) transactions with portfolio companies of a Sponsor on an arm’s length basis and
entered into by the Company (or its Subsidiaries or controlled Affiliates, as applicable) in the ordinary course of their business and (z) transactions between the Company or any wholly-owned Subsidiary of the Company, on the one hand, and any
other wholly-owned Subsidiary of the Company, on the other hand (transactions described in clauses (x), (y) and (z), the “Permitted Transactions”). Notwithstanding the foregoing, so long as the consent rights of the Sponsors
continue under this Section 3.6, transactions between the Company (or any of its Subsidiaries or controlled Affiliates) and either of the Sponsors or their respective Affiliates (other than Permitted Transactions) will require the
consent of a majority of aggregate Class A Shares held by the Founder Designee and the TCV Parties on an As-Exchanged Basis, unless the Founder Designee or a TCV Party or any of their respective Affiliates is a participant in or a party to such
transaction, in which case such Person’s Class A Shares shall be disregarded for purposes of such determination. 
 (k) Desert
Newco Matters. Causing a merger, consolidation, liquidation, dissolution or winding up of Desert Newco, or creating any class of Equity Securities of Desert Newco, other than the class of Units existing upon effectiveness of the Amended LLC
Agreement. 
 Section 3.7 Actions Requiring Founder Designee Approval. So long as the Aggregate Founder Ownership is at least
50% of the Class A Shares owned by Holdings on an As-Exchanged Basis immediately prior to the completion of the IPO, the following actions of the Company (or any of its Subsidiaries or controlled Affiliates) will require the prior written
consent of the Founder Designee: 
 (a) Transactions between the Company (or any of its Subsidiaries or controlled Affiliates) and the
Sponsors or the Sponsors’ Affiliates or equityholders (other than unaffiliated limited partners in the Sponsors’ respective investment funds), in each case other than Permitted Transactions; 

  
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 (b) Any Change in Control in which the Sponsors or the Sponsors’ Affiliates receive cash or
equity consideration from the unaffiliated third party counterparty thereto (or any of such counterparty’s affiliates) that the Founder Parties are not also offered on a pro rata basis based on the relative ownership of Class A Shares; and

 (c) Any tax election (i) revoking Desert Newco’s Section 754 election under the Code or (ii) to treat Desert Newco as
other than a partnership for tax purposes. 
 Section 3.8 Actions Requiring TCV Approval. So long as the Aggregate TCV Ownership
is at least 5% of the Class A Shares outstanding on an As-Exchanged Basis, the prior written consent of TCV will be required in respect of any redemption or other repurchase of Shares from the Sponsors, the Founder Parties or Employee Holdco,
or any payment of any fee to any Sponsor or its related management company (other than fees paid pursuant to the Transaction and Monitoring Fee Agreement (but not including any modification, alteration, supplement, or amendment of the Transaction
and Monitoring Fee Agreement, or any waiver by the Company or Desert Newco of any rights or obligations thereunder)), but excluding purchases of Shares from employees from time to time pursuant to compensation arrangements with such current or
former employees, repurchases on the open market or pursuant to a tender or exchange offer, exchanges or repurchases pursuant to the Exchange Agreement, and (insofar as they involve a redemption or repurchase of Shares or payment of such fee) any
other Permitted Transactions, and any transaction effected on a pro rata basis in respect of all Pre-IPO Stockholders in accordance with their percentage ownership interests. 

Section 3.9 Transfers of Company Securities. Each of the KKR Parties, the SL Parties, the TCV Parties and Founder Parties,
respectively, agrees that until the expiration of the Restricted Period (or, if earlier, the time that the KKR Parties, SL Parties, TCV Parties or the Founder Parties, as applicable, cease to own Company Securities or Units) it will not Transfer any
Company Securities or Units to the extent such Transfer (if it were a Transfer of Units) would have been an Applicable Transfer (as defined in the Amended LLC Agreement) for any other member of Desert Newco, without the prior written consent of each
Sponsor that is then entitled to nominate a director pursuant to Section 2.1. The consent rights set forth in this Section 3.9 shall not apply to a Section 8.2(b) Exchange (as defined in the Amended LLC Agreement), but
do apply to any Transfer of Class A Shares issued thereupon. In connection with any Transfer consented to pursuant to this Section 3.9 or exempt from this Section 3.9 by virtue of the immediately preceding sentence, the
terms of Section 8.3(b) of the Amended LLC Agreement shall apply mutatis mutandis with respect to the release from the restrictions of this Section 3.9 of a ratable percentage of the Company Securities owned by the
non-Transferring Pre-IPO Stockholders. For the avoidance of doubt, this Section 3.9 shall apply to any Transfer of Class A Common Stock received by the Reorganization Parties (as defined in the 

  
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Reorganization Agreement) in connection with the Investor Corp Mergers (as defined in the Reorganization Agreement). For purposes of this Section 3.9, “Transfer”
shall have the meaning ascribed to such term in the Amended LLC Agreement. 
 ARTICLE IV 

GENERAL 
 Section 4.1
Assignment. The rights and obligations hereunder shall not be assignable without the prior written consent of the other parties hereto; provided, however, any KKR Party, SL Party, TCV Party or Founder Party, respectively,
without the consent of any other party, may assign, in whole or in part, any of its rights hereunder to any Person who is (or who contemporaneously becomes) a KKR Party, SL Party, TCV Party or Founder Party, respectively. Any attempted assignment of
rights or obligations in violation of this Section 4.1 shall be null and void. 
 Section 4.2 Term and
Effectiveness. 
 (a) This Agreement shall become effective on the day immediately preceding the date of the Form 8-A Effective Time, as
defined in the Reorganization Agreement. This Agreement shall automatically terminate if the IPO is not consummated on or before the [tenth] Business Day following the date of this Agreement. 

(b) (i) The provisions of Section 2.2(a) of this Agreement shall terminate as to the KKR Parties, the SL Parties or the
Founder Parties when the KKR Parties, the SLP Parties, or the Founder Parties, as applicable, no longer have a right to nominate at least one Director pursuant to Section 2.1. The provisions of Article II of this Agreement shall
terminate with respect to the TCV Parties upon the expiration of the Restricted Period or as otherwise may be agreed among the TCV Parties and each Sponsor who is then entitled to nominate at least one Director pursuant to Section 2.1.
(ii) Section 3.2 shall terminate automatically (without any action by any party hereto) when the VCOC Investors cease to beneficially own (as defined in Rule 13d-3 and Rule 13d-5 under the Exchange Act) any Company Securities.
(iii) The rights and obligations set forth in Section 3.1 and Section 3.3 through Section 3.9 shall terminate as set forth in such sections. (iv) Notwithstanding anything contained herein to the
contrary, this Article IV shall survive any termination of any provisions of this Agreement; provided, that the obligations of each Pre-IPO Stockholder under Section 4.8 shall terminate as set forth in such section. 

(c) (i) If at any time the KKR Parties do not beneficially own at least 5% of the outstanding Shares on an As-Exchanged Basis, the KKR
Parties may terminate their rights and obligations under Article II and Article III of this Agreement upon written notice to the Company, SL, TCV and the Founder Designee and the resignation or removal from the Board of all KKR
Directors then serving; provided that the KKR Parties’ obligations under Section 3.9 shall survive as set forth therein. (ii) If at any time the SL Parties do not beneficially own at least 5% of the outstanding Shares on
an As-Exchanged Basis, the SL Parties may terminate their rights and obligations under Article II and Article III of this Agreement upon written notice to the Company, KKR, TCV and the Founder Designee and the resignation or removal
from the Board of all SL Directors then serving; provided that the SL Parties’ 

  
 20 

 
obligations under Section 3.9 shall survive as set forth therein. (iii) If at any time the Founder Parties do not beneficially own at least 5% of the outstanding Shares on an
As-Exchanged Basis, the Founder Parties and Holdings may terminate their rights and obligations under Article II and Article III of this Agreement upon written notice to the Company, KKR, SL and TCV, and the resignation or removal from
the Board of the Founder Director; provided that the Founder Parties’ and Holdings’ obligations under Section 3.9 shall survive as set forth therein. If at any time prior to the expiration of the Restricted Period, both
the KKR Parties and the SL Parties have terminated their respective rights under Section 3.9, the remaining obligations of the KKR Parties, the SL Parties, the TCV Parties and the Founder Parties under Section 3.9 shall terminate.

 (d) The termination of any provision of this Agreement shall not relieve any party from any liability for the breach of its obligations
under this Agreement prior to such termination. 
 Section 4.3 Severability. If any term or other provision of this Agreement is
held to be invalid, illegal or incapable of being enforced by any rule of law, or public policy, all other conditions and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal substance of
the transactions is not affected in any manner materially adverse to any party. Upon a determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this
Agreement so as to effect the original intent of the parties as closely as possible in a mutually acceptable manner in order that the transactions contemplated hereby be consummated as originally contemplated to the fullest extent possible. 

Section 4.4 Entire Agreement; Amendment. 

(a) This Agreement sets forth the entire understanding and agreement between the parties with respect to the subject matter hereof and
supersedes all prior agreements and understandings, both oral and written, between the parties with respect to the subject matter of this Agreement. This Agreement or any provision thereof may only be amended or modified, in whole or in part, at any
time by an instrument in writing signed by (i) KKR on behalf of the KKR Parties, (ii) SL on behalf of the SL Parties, (iii) the Founder Designee on behalf of the Founder Parties, in the case of any amendment that by its terms
substantively increases the obligations of the Founder Parties under this Agreement or repeals, nullifies, eliminates or adversely modifies or amends any right expressly granted to the Founder Parties under this Agreement, (iv) TCV on behalf of
the TCV Parties, in the case of any amendment that by its terms substantively increases the obligations of the TCV Parties (including in their capacity as Investor Parties or Pre-IPO Stockholders) under this Agreement or repeals, nullifies,
eliminates or adversely modifies or amends any right expressly granted to the TCV Parties under this Agreement (including in their capacity as Investor Parties or Pre-IPO Stockholders), (v) the Company, in the case of any amendment that by its
terms substantively increases the obligations of the Company under this Agreement or repeals, nullifies, eliminates or adversely modifies or amends any right expressly granted to the Company under this Agreement and (vi) Desert Newco, in the
case of any amendment that by its terms substantively increases the obligations of Desert Newco under this Agreement or repeals, nullifies, eliminates or adversely modifies or amends any right expressly granted to Desert Newco under this Agreement.

  
 21 

 (b) No waiver of any breach of any of the terms of this Agreement shall be effective unless such
waiver is expressly made in writing and executed and delivered by the party against whom such waiver is claimed. The waiver by any party hereto of a breach of any provision of this Agreement shall not operate or be construed as a further or
continuing waiver of such breach or as a waiver of any other or subsequent breach. Except as otherwise expressly provided herein, no failure on the part of any party to exercise, and no delay in exercising, any right, power or remedy hereunder, or
otherwise available in respect hereof at law or in equity, shall operate as a waiver thereof, nor shall any single or partial exercise of such right, power or remedy by such party preclude any other or further exercise thereof or the exercise of any
other right, power or remedy. 
 (c) No waiver of a right under this Agreement shall be effective unless such waiver is expressly made in
writing and executed and delivered by the party against whom such waiver is claimed. The waiver of a right under this Agreement in a specified instance or in specified circumstances shall not operate or be construed as a waiver of such right in
other instances or circumstances. 
 (d) Any nomination or consent right or other consent or action under this Agreement exercisable by the
KKR Parties, and any waiver of a breach of, or waiver or consent to modification of, any right of the KKR Parties under this Agreement, may be exercised on their behalf by KKR; any nomination or consent right or other consent or action under this
Agreement exercisable by the SL Parties, and any waiver of a breach of, or waiver or consent to modification of, any right of the SL Parties under this Agreement, may be exercised on their behalf by SL; any consent right or other consent or action
under this Agreement exercisable by the TCV Parties, and any waiver of a breach of, or waiver or consent to modification of, any right of the TCV Parties under this Agreement, may be exercised on their behalf by TCV; any nomination or consent right
or other consent or action under this Agreement exercisable by the Founder Parties, and any waiver of a breach of, or waiver or consent to modification of, any right of the Founder Parties under this Agreement, may be exercised on their behalf by
the Founder Designee. 
 Section 4.5 Counterparts. This Agreement may be executed in one or more counterparts, and by the
different parties hereto in separate counterparts, each of which when executed shall be deemed to be an original but all of which taken together shall constitute one and the same agreement. 

Section 4.6 Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware,
without regard to principles of conflicts of law rules of such State that would result in the application of the laws of a jurisdiction other than the State of Delaware. 

Section 4.7 Waiver of Jury Trial; Consent to Jurisdiction. EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES TO THE FULLEST
EXTENT PERMITTED BY LAW ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED BY THIS AGREEMENT. Each party hereby irrevocably submits to the exclusive jurisdiction of
the federal courts located in the State of 

  
 22 

 
Delaware or the Delaware Court of Chancery for the purpose of adjudicating any dispute arising hereunder. Each party hereby irrevocably and unconditionally waives and agrees not to plead or claim
in any such court any objection to such jurisdiction, whether on the grounds of hardship, inconvenient forum or otherwise. Each party further agrees that service of any process, summons, notice or document by U.S. registered mail to such
party’s respective address set forth in Section 4.10 shall be effective service of process for any action, suit or proceeding with respect to any matters to which it has submitted to jurisdiction in this Section 4.7.

 Section 4.8 Confidential Information. 

(a) Any (i) information regarding any other Pre-IPO Stockholder or any of the Affiliates of such Pre-IPO Stockholder,
(ii) information provided to any Pre-IPO Stockholder pursuant to inspection rights contained herein or granted by the Executive Committee or the Board, and (iii) information regarding the Company or its Subsidiaries, including their
business, affairs, financial information, operating practices and methods, customers, suppliers, expansion plans, strategic plans, marketing plans, contracts and other business documents obtained by a Pre-IPO Stockholder from or on behalf of the
Company (collectively, the “Confidential Information”) will be kept confidential, and will not be disclosed by such Pre-IPO Stockholder other than to its direct or indirect partners, former partners, members, shareholders, managers,
directors, officers, employees, representatives, Affiliates, advisors and agents (collectively, “Representatives”) who need to know such Confidential Information for the purposes of their relationship with, or investment in, such
Pre-IPO Stockholder or the Company or its Subsidiaries, and who are informed of the confidential and proprietary nature of such Confidential Information. In no event shall any Pre-IPO Stockholder or its Representatives use any Confidential
Information for any purpose other than for the benefit of the Company or a purpose reasonably related to monitoring or protecting such Pre-IPO Stockholder’s investment in the Company or its Subsidiaries. A Pre-IPO Stockholder shall be
responsible for any breach of the terms of this Section 4.8 by it or its Representatives, and shall take reasonably appropriate steps to safeguard Confidential Information from disclosure, misuse, espionage, loss and theft. In addition,
each Pre-IPO Stockholder acknowledges that (x) the Company has invested, and continues to invest, substantial time, expense and specialized knowledge in developing its Confidential Information; (y) the Confidential Information provides the
Company with a competitive advantage over others in the marketplace; and (z) the Company would be irreparably harmed if the Confidential Information were disclosed to competitors or made available to the public. Notwithstanding the foregoing,
“Confidential Information” shall not include information that: (I) is or becomes generally available to the public other than as a result of a disclosure by the Pre-IPO Stockholder or its Representatives in violation of this
provision; (II) was available to the Pre-IPO Stockholder on a nonconfidential basis prior to its disclosure by the Company or its Representatives; (III) becomes available to the Pre-IPO Stockholder on a non-confidential basis from a Person other
than the Company, its Subsidiaries or their respective Representatives who is not known by the Pre-IPO Stockholder to be otherwise bound by a confidentiality agreement with the Company, its Subsidiaries or any of their respective Representatives in
respect of such information, or is otherwise not known by the Pre-IPO Stockholder to be under an obligation to the Company, its Subsidiaries or any of their respective Representatives not to transmit such information to the Pre-IPO Stockholder or
its Representatives; or (IV) was independently developed by the Pre-IPO Stockholder without reference to or use of such information. 

  
 23 

 (b) Notwithstanding anything to the contrary in this Section 4.8, in the event that a
Pre-IPO Stockholder is requested or required to disclose any Confidential Information (i) to any governmental authority having jurisdiction over such Pre-IPO Stockholder, (ii) in response to any court order, subpoena, civil investigative
demand, information request or similar process or (iii) in connection with any disclosure obligation under any applicable law (including to the appropriate governmental authorities in respect of the tax treatment or tax structure of the
transactions contemplated by the Reorganization Agreement, the Tax Receivable Agreements or the Registration Rights Agreement), the Pre-IPO Stockholder may disclose such Confidential Information; provided, that such Pre-IPO Stockholder
provides written notice to the Company and the other Pre-IPO Stockholders promptly after receipt of such request and prior to responding, unless such notice is prohibited by applicable law or such disclosure is to be made to a regulatory or
self-regulatory authority as part of such authority’s examination or inspection of the business or operations of such Pre-IPO Stockholder and such examination or inspection does not specifically reference or target the Company or any of its
Subsidiaries by name, so that the Company and/or the other Pre-IPO Stockholders may seek a protective order or other appropriate remedy (and such Pre-IPO Stockholder agrees to cooperate with the Company and/or the other Pre-IPO Stockholders in
connection with seeking such order or other remedy). In the event that such protective order or other remedy is not obtained, such Pre-IPO Stockholder agrees to furnish only that portion of the Confidential Information that it determines, after
consultation with counsel, is legally required, and to exercise reasonable best efforts to obtain assurance that confidential treatment shall be accorded such Confidential Information. The obligations of any Pre-IPO Stockholder shall continue to
apply until two years after such Person ceases to be a member of Desert Newco or a stockholder of the Company. 
 Section 4.9
Specific Enforcement. The parties hereto acknowledge that the remedies at law of the other parties for a breach or threatened breach of this Agreement would be inadequate and, in recognition of this fact, any party to this Agreement, without
posting any bond, and in addition to all other remedies that may be available, shall be entitled to equitable relief in the form of specific performance, a temporary restraining order, a temporary or permanent injunction or any other equitable
remedy that may then be available. 
 Section 4.10 Notices. All notices, requests and other communications to any party
hereunder shall be in writing (including facsimile transmission and electronic mail (“e-mail”) transmission, so long as a receipt of such e-mail is requested and received by non-automated response). All such notices, requests and
other communications shall be delivered in person or sent by facsimile, e-mail or nationally recognized overnight courier and shall be deemed received on the date of receipt by the recipient thereof if received prior to 5:00 p.m. on a Business Day
in the place of receipt. Otherwise, any such notice, request or communication shall be deemed to have been received on the next succeeding Business Day in the place of receipt. All such notices, requests and other communications to any party
hereunder shall be given to such party as follows: 
 If to any of the KKR Parties, addressed to it at: 

c/o Kohlberg Kravis Roberts & Co. L.P. 

[                    ] 

  
 24 

 with a copy (which shall not constitute notice) to: 

Simpson Thacher & Bartlett LLP 

[                    ] 

If to any of the SL Parties, addressed to it at: 

c/o Silver Lake Partners 

[                    ] 

and 
 c/o Silver Lake Partners

 [                    ] 

with a copy (which shall not constitute notice) to: 

Simpson Thacher & Bartlett LLP 

[                    ] 

If to any of the TCV Parties, addressed to it at: 

c/o Technology Crossover Ventures 

[                    ] 

with a copy (which shall not constitute notice) to: 

Kirkland & Ellis LLP 

[                    ] 

If to the Company or Desert Newco, to: 

c/o GoDaddy Inc. 

[                    ] 

  
 25 

 with a copy (which shall not constitute notice) to: 

Wilson Sonsini Goodrich & Rosati Professional Corporation 

650 Page Mill Road 

[                    ] 

If to The Go Daddy Group, Inc., addressed to it at: 

The Go Daddy Group, Inc. 
 c/o YAM
Management LLC 
 [                    ]

 with a copy (which shall not constitute notice) to: 

DeCastro, West, Chodorow, Glickfeld & Nass, Inc. 

[                    ] 

or to such other address or to such other Person as any party shall have last designated by such notice to the other parties. 

Section 4.11 Binding Effect; Third Party Beneficiaries. The provisions of this Agreement shall be binding upon and shall inure to
the benefit of the parties hereto and their respective permitted successors and assigns. Except as provided in Section 3.2, Section 4.12 and Section 4.15, no provision of this Agreement is intended to confer any
rights, benefits, remedies, obligations or liabilities hereunder upon any Person other than the parties hereto and their respective permitted successors and assigns. 

Section 4.12 Indemnification. 

(a) To the fullest extent permitted by law, each of the Company and Desert Newco, jointly and severally, shall indemnify, hold harmless and
defend each Covered Person from and against any Losses (other than for taxes based on fees or other compensation received by such Covered Person from the Company or its Subsidiaries), expenses (including reasonable legal fees and expenses),
judgments, fines and other amounts which may be imposed on, asserted against, paid in settlement, incurred or suffered by such Covered Person or any of them, as a party or otherwise, before or after the date of this Agreement (collectively, the
“Indemnified Liabilities”), in connection with any threatened, pending or completed Third-Party Claim arising directly or indirectly out of or in connection with a Pre-IPO Stockholder’s or their other Covered Persons’
investment in, or actual, alleged or deemed control or ability to influence, the Company or any of its Subsidiaries if the Covered Person’s conduct was in good faith and to the extent such Losses did not arise out of a breach by such Covered
Person or its Affiliates of this Agreement or the Amended LLC Agreement; and, if the Covered Person is a director, officer or employee of the Company or Desert Newco (or an Affiliate controlled by, or a successor, heir, estate or legal
representative or a director, officer or employee of the Company or Desert Newco), the Covered Person reasonably believed (or, if the Covered Person is a 

  
 26 

 
successor, heir, or estate of, a director, officer or employee of the Company or Desert Newco, then such director, officer or employee of the Company or Desert Newco, as applicable, reasonably
believed) that his, her or its conduct was in, or not opposed to, the best interest of the Company and Desert Newco and, with respect to any criminal action or proceeding, did not have reasonable cause to believe that his or her conduct was
unlawful, and did not include any transaction from which such Covered Person derived an improper personal benefit. If and to the extent that the foregoing indemnification is unavailable or unenforceable for any reason, each of the Company and Desert
Newco hereby agrees to make the maximum contribution to the payment and satisfaction of each of the Indemnified Liabilities which is permissible under applicable law. The rights of any Covered Person to indemnification and contribution hereunder
will be in addition to any other rights any such Person may have under any other agreement or instrument to which such Covered Person is or becomes a party or is otherwise becomes the beneficiary or under law or regulation or under the
organizational documents of the Company or, any of its Subsidiaries and shall extent to such Covered Person’s successors and assigns. The Company and Desert Newco shall not be liable for amounts paid in settlement of any action effected without
their written consent, but if any action is settled with written consent of the Company and Desert Newco, or if there is a final judgment against a Covered Person in any such action, each of the Company and Desert Newco jointly and severally agrees
to indemnify and hold harmless the Covered Person to the extent provided above from and against any Losses by reason of such settlement or judgment. In addition, the Company and Desert Newco shall not be required to indemnify a Covered Person for
any disgorgement of profits made from the purchase or sale by such Covered Person of securities of the Company pursuant to the provisions of Section 16(b) of the Exchange Act, or to indemnify or advance expenses to a Covered Person in any
circumstance where such indemnification has been determined to be prohibited by law by a final (not interlocutory) judgment or other adjudication of a court or arbitration or administrative body of competent jurisdiction as to which there is no
further right or option of appeal or the time within which an appeal must be filed has expired without such filing. Notwithstanding anything herein to the contrary, each of the Covered Persons shall be a third party beneficiary of the rights
conferred to such Covered Persons in this Section 4.12. This Section 4.12 shall survive any termination of this Agreement. 

(b) To the extent provided in this Section 4.12, the Company and Desert Newco hereby agree that they are the indemnitors of first
resort (i.e., their obligations to any Covered Person under this Agreement are primary and any obligation of any Pre-IPO Stockholder (or any Affiliate thereof) to provide advancement or indemnification for the same Losses (including all interest,
assessment and other charges paid or payable in connection with or in respect of such Losses) incurred by a Covered Person are secondary), and if any Pre-IPO Stockholder (or any Affiliate thereof) pays or causes to be paid, for any reason, any
amounts otherwise indemnifiable hereunder or under any other indemnification agreement (whether pursuant to contract, bylaws or charter) with any Covered Person, then (i) such Pre-IPO Stockholder (or such Affiliate, as the case may be) shall be
fully subrogated to all rights of the Covered Person with respect to the payments actually made and (ii) the Company shall reimburse such Pre-IPO Stockholder (or such other Affiliate) for the payments actually made. The Company and Desert Newco
hereby unconditionally and irrevocably waive, relinquish and release (and covenant and agree not to exercise, and to cause each Affiliate of the Company and Desert Newco not to exercise), any claims or rights that the Company or Desert Newco may now
have or hereafter acquire against any Covered Person (in any capacity) that arise from or relate to 

  
 27 

 
the existence, payment, performance or enforcement of the Company’s or Desert Newco’s obligations under this Agreement or under any indemnification obligation (whether pursuant to any
other contract, any organizational document or otherwise), including any right of subrogation, reimbursement, exoneration, contribution or indemnification and any right to participate in any claim or remedy of any Covered Person against any Covered
Person, whether such claim, remedy or right arises in equity or under contract, law or otherwise, including any right to claim, take or receive from any Covered Person, directly or indirectly, in cash or other property or by set-off or in any other
manner, any payment or security or other credit support on account of such claim, remedy or right. 
 Section 4.13 Further
Assurances. The parties hereto will sign such further documents, cause such meetings to be held, resolutions passed, exercise their votes and do and perform and cause to be done such further acts and things necessary, proper or advisable in
order to give full effect to this Agreement and every provision hereof. 
 Section 4.14 Table of Contents, Headings and
Captions. The table of contents, headings, subheadings and captions contained in this Agreement are included for convenience of reference only, and in no way define, limit or describe the scope of this Agreement or the intent of any provision
hereof. 
 Section 4.15 No Recourse. This Agreement may only be enforced against, and any claims or cause of action that may be
based upon, arise out of or relate to this Agreement, or the negotiation, execution or performance of this Agreement may only be made against the entities that are expressly identified as parties hereto and no past, present or future Affiliate,
director, officer, employee, incorporator, member, manager, partner, stockholder, controlling person, fiduciary, agent, attorney or representative of any party hereto, or any past, present or future Affiliate, director, officer, employee,
incorporator, member, manager, partner, stockholder, controlling person, fiduciary, agent, attorney or representative of any of the foregoing shall have any liability for any obligations or liabilities of the parties to this Agreement or for any
claim based on, in respect of, or by reason of, the transactions contemplated hereby. 
 [Remainder of page intentionally left blank] 

  
 28 

 IN WITNESS WHEREOF, each of the parties hereto has caused this Stockholder Agreement to be
executed by its duly authorized officers as of the day and year first above written. 
  

	
	[SIGNATURES AND EXHIBITS TO COME]

 [Signature Page to Stockholder Agreement] 

 Exhibit I 

[Company Charter] 

 Exhibit II 

[Company Bylaws] 

 Annex A 

FORM OF 
 JOINDER
AGREEMENT 
 The undersigned is executing and delivering this Joinder Agreement pursuant to that certain Stockholder Agreement, dated as
of [            ], 2015 (as amended, restated, supplemented or otherwise modified in accordance with the terms thereof, the “Stockholder Agreement”) by and among
(i) GoDaddy Inc., a Delaware corporation, (ii) Desert Newco, LLC, a Delaware limited liability company, (iii) KKR 2006 GDG Blocker L.P., a Delaware limited partnership, KKR 2006 Fund (GDG) L.P., a Delaware limited partnership, KKR
Partners III, L.P., a Delaware limited partnership, OPERF Co-Investment LLC, a Delaware limited liability company, (iv) SLP III Kingdom Feeder I, L.P., a Delaware limited partnership, Silver Lake Partners III DE (AIV IV), L.P., a Delaware
limited partnership, Silver Lake Technology Investors III, L.P., a Delaware limited partnership, SLP GD Investors, L.L.C., a Delaware limited liability company, Silver Lake Technology Associates III, L.P., a Delaware limited partnership,
(v) TCV VII (A), L.P., a Cayman Islands exempted limited partnership, TCV VII, L.P., a Cayman Islands exempted limited partnership, TCV Member Fund, L.P., a Cayman Islands exempted limited partnership and (vi) The Go Daddy Group, Inc., an
Arizona corporation, and any other Persons who become a party thereto in accordance with the terms thereof. Capitalized terms used but not defined in this Joinder Agreement shall have the respective meanings ascribed to such terms in the Stockholder
Agreement. 
 By executing and delivering this Joinder Agreement to the Stockholder Agreement, the undersigned hereby adopts and approves
the Stockholder Agreement and agrees, effective commencing on the date hereof and as a condition to the undersigned’s becoming the beneficial owner and/or transferee of Company Securities, to become a party as a Pre-IPO Stockholder and as a KKR
Party (if the transferring Pre-IPO Stockholder is a KKR Party), an SL Party (if the transferring Pre-IPO Stockholder is an SL Party), a TCV Party (if the transferring Pre-IPO Stockholder is a TCV Party) or a Founder Party (if the transferring
Pre-IPO Stockholder is a Founder Party) to, and to be bound by and comply with the provisions of, the Stockholder Agreement applicable to the Pre-IPO Stockholders and the KKR Parties, SL Parties, TCV Parties or the Founder Parties, as applicable, in
the same manner as if the undersigned were an original signatory to the Stockholder Agreement. 
 The undersigned acknowledges and agrees
that Article IV of the Stockholder Agreement is incorporated herein by reference, mutatis mutandis. 

  
 A-1 

 Accordingly, the undersigned has executed and delivered this Joinder Agreement as of the
     day of             ,         . 
  

			
	  

	(Signature of Transferee)
	
	  

	(Print Name of Transferee)

 
			
		
	Address:	 	  

	  

	  

			
	Telephone:	 	  

 
			
	Facsimile:	 	  

 
			
	Email:	 	  

  

			
	AGREED AND ACCEPTED
	as of the      day of             ,         .
	
	GODADDY INC.
		
	By:	 	  

		 	Name:
		 	Title:

  
 A-2EX-10.4

 Exhibit 10.4 

FORM OF 
 TAX RECEIVABLE AGREEMENT
(EXCHANGES) 
 among 
 GODADDY
INC. 
 and 
 THE PERSONS NAMED
HEREIN 
 Dated as of [            ], 2015 

 TABLE OF CONTENTS 
  

							
	 	    	 	  	Page	 
		
	 ARTICLE I DEFINITIONS
	  	 	2	  
			
	 Section 1.1
	    	 Definitions
	  	 	2	  
		
	 ARTICLE II DETERMINATION OF CERTAIN REALIZED TAX BENEFIT
	  	 	12	  
			
	 Section 2.1
	    	 Basis Adjustment
	  	 	12	  
	 Section 2.2
	    	 Tax Benefit Schedule
	  	 	12	  
	 Section 2.3
	    	 Procedures, Amendments
	  	 	13	  
		
	 ARTICLE III TAX BENEFIT PAYMENTS
	  	 	14	  
			
	 Section 3.1
	    	 Payments
	  	 	14	  
	 Section 3.2
	    	 No Duplicative Payments
	  			
	 Section 3.3
	    	 Pro Rata Payments; Coordination of Benefits With Other Tax Receivable Agreements
	  	 	16	  
		
	 ARTICLE IV TERMINATION
	  	 	17	  
			
	 Section 4.1
	    	 Early Termination and Breach of Agreement
	  	 	17	  
	 Section 4.2
	    	 Early Termination Notice
	  	 	18	  
	 Section 4.3
	    	 Payment upon Early Termination
	  	 	18	  
		
	 ARTICLE V SUBORDINATION AND LATE PAYMENTS
	  	 	19	  
			
	 Section 5.1
	    	 Subordination
	  	 	19	  
	 Section 5.2
	    	 Late Payments by the Corporate Taxpayer
	  	 	19	  
		
	 ARTICLE VI NO DISPUTES; CONSISTENCY; COOPERATION
	  	 	19	  
			
	 Section 6.1
	    	 Participation in the Corporate Taxpayer’s and Desert Newco’s Tax Matters
	  	 	19	  
	 Section 6.2
	    	 Consistency
	  	 	20	  
	 Section 6.3
	    	 Cooperation
	  	 	20	  
		
	 ARTICLE VII MISCELLANEOUS
	  	 	20	  
			
	 Section 7.1
	    	 Notices
	  	 	20	  
	 Section 7.2
	    	 Counterparts
	  	 	21	  
	 Section 7.3
	    	 Entire Agreement; No Third Party Beneficiaries
	  	 	21	  
	 Section 7.4
	    	 Governing Law
	  	 	21	  
	 Section 7.5
	    	 Severability
	  	 	21	  
	 Section 7.6
	    	 Successors; Assignment; Amendments; Waivers
	  	 	22	  
	 Section 7.7
	    	 Titles and Subtitles
	  	 	22	  
	 Section 7.8
	    	 Resolution of Disputes
	  	 	23	  
	 Section 7.9
	    	 Reconciliation
	  	 	23	  
	 Section 7.10
	    	 Withholding
	  	 	24	  

  
 i 

							
	 Section 7.11
	    	 Admission of the Corporate Taxpayer into a Consolidated Group; Transfers of Corporate Assets
	  	 	24	  
	 Section 7.12
	    	 Confidentiality
	  	 	25	  
	 Section 7.13
	    	 LLC Agreement
	  	 	26	  

  
 ii 

 FORM OF 

TAX RECEIVABLE AGREEMENT (EXCHANGES) 

This TAX RECEIVABLE AGREEMENT (EXCHANGES) (this “Agreement”), dated as of
[            ], 2015, is hereby entered into by and among GoDaddy Inc., a Delaware corporation (together with its Subsidiaries that are consolidated for U.S. federal income tax purposes,
the “Corporate Taxpayer”) and each of the persons from time to time party hereto (the “TRA Parties”). 

RECITALS 
 WHEREAS, the
TRA Parties directly or indirectly hold member interests (the “Units”) in Desert Newco, LLC, a Delaware limited liability company (“Desert Newco”), which is classified as a partnership for United States federal
income tax purposes; 
 WHEREAS, the Corporate Taxpayer is the managing member of Desert Newco, and holds and will hold, directly and/or
indirectly, Units; 
 WHEREAS, each Feeder Corp (as the term is defined in each of the Tax Receivable Agreements (Reorganization)), each a
[Delaware] corporation is classified as an association taxable as a corporation for United States federal income tax purposes; 
 WHEREAS,
pursuant to the Merger Agreements, among the Corporate Taxpayer and the parties named therein, each Feeder Corp will merge with a Subsidiary of the Corporate Taxpayer with such Feeder Corp surviving and immediately thereafter such Feeder Corp will
merge with and into the Corporate Taxpayer (the “Reorganizations”); 
 WHEREAS, as a result of the Reorganizations the
Corporate Taxpayer will (i) be entitled to utilize the Pre-IPO NOLs, (ii) obtain the benefit of the Original Basis Adjustment with respect to its share of the Original Assets relating to the Acquired Units and (iii) be entitled to
Remedial Allocations in respect of the Acquired Units (as defined in each of the Tax Receivable Agreements (Reorganization)); 
 WHEREAS,
the Units held by the TRA Parties may be exchanged for [cash or] Class A common stock of the Corporate Taxpayer (the “Class A Shares”), subject to the provisions of the LLC Agreement and the Exchange Agreement; 

WHEREAS, Desert Newco and each of its direct and indirect Subsidiaries treated as a partnership for United States federal income tax purposes
currently have and will have in effect an election under Section 754 of the United States Internal Revenue Code of 1986, as amended (the “Code”), for each Taxable Year in which a taxable acquisition of Units by the Corporate
Taxpayer or Desert Newco from the TRA Parties for [cash or] Class A Shares (an “Exchange”) occurs;
 WHEREAS, as a
result of an Exchange the Corporate Taxpayer will, (i) obtain a Basis Adjustment with respect to the Units exchanged, (ii) obtain the benefit of the Original Basis Adjustment with respect to its share of the Original Assets relating to the
Units exchanged and (iii) be entitled to Remedial Allocations in respect of the Units exchanged; 

 WHEREAS, the income, gain, loss, expense, deduction and other Tax items of the Corporate Taxpayer
may be affected by (i) Basis Adjustments, (ii) Pre-IPO NOLs, (iii) Original Basis Adjustments, (iv) Remedial Allocations and (v) Imputed Interest (as such terms are defined in each Tax Receivable Agreement); 

WHEREAS, the parties to this Agreement desire to make certain arrangements with respect to the effect of the Basis Adjustments, Pre-IPO NOLs,
Original Basis Adjustment, Remedial Allocations and Imputed Interest on the liability for Taxes of the Corporate Taxpayer; 
 NOW,
THEREFORE, in consideration of the foregoing and the respective covenants and agreements set forth herein, and intending to be legally bound hereby, the parties hereto agree as follows: 

ARTICLE I 

DEFINITIONS 

Section 1.1 Definitions. As used in this Agreement, the terms set forth in this Article I shall have the following meanings (such
meanings to be equally applicable to both the singular and plural forms of the terms defined). 
 “Acquired Units” means
the Units acquired in the Reorganizations. 
 “Actual Tax Liability” means, with respect to any Taxable Year, the actual
liability for U.S. federal income Taxes of (i) the Corporate Taxpayer and (ii) without duplication, Desert Newco, but only with respect to U.S. federal income Taxes imposed on Desert Newco and allocable to the Corporate Taxpayer or to the
other members of the consolidated group of which the Corporate Taxpayer is the parent for such Taxable Year; provided that the actual liability for Taxes described in clauses (i) and (ii) shall be calculated assuming (x) any
Subsequently Acquired TRA Attributes do not exist, (y) so long as Desert Newco (or any successor entity) is a partnership for Tax purposes, the “remedial allocation method” of Treasury Regulations Section 1.704-3(d) is in effect
with respect to the differences between book basis and tax basis (calculated for purposes of Section 704(c) of the Code) as of the date of the closing of the Unit Purchase and (z) deductions of (and other impacts of) state taxes are
excluded. 
 “Advance Payment” is defined in Section 3.1(b) of this Agreement. 

“Affiliate” means, with respect to any Person, any other Person that directly or indirectly, through one or more
intermediaries, Controls, is Controlled by, or is under common Control with, such first Person.
 “Agreed Rate” means a per
annum rate of LIBOR plus 100 basis points. 
 “Agreement” is defined in the Preamble of this Agreement. 

 “Amended Schedule” is defined in Section 2.3(b) of this Agreement. 

“Attributable” is defined in Section 3.1(b) of this Agreement. 

“Basis Adjustment” means the adjustment to the tax basis of a Reference Asset under Sections 732, 734(b) and 1012 of the Code
(in situations where, as a result of one or more Exchanges, Desert Newco becomes an entity that is disregarded as separate from its owner for United States federal income tax purposes) or under Sections 734(b), 743(b) and 754 of the Code (in
situations where, following an Exchange, Desert Newco remains in existence as an entity for United States federal income tax purposes) and, in each case, comparable sections of state and local tax laws, as a result of an Exchange and the payments
made pursuant to this Agreement (to the extent permitted by law). 
 A “Beneficial Owner” of a security is a Person who
directly or indirectly, through any contract, arrangement, understanding, relationship or otherwise, has or shares: (i) voting power, which includes the power to vote, or to direct the voting of, such security and/or (ii) investment power,
which includes the power to dispose of, or to direct the disposition of, such security. The terms “Beneficially Own” and “Beneficial Ownership” shall have correlative meanings. 

“Board” means the Board of Directors of the Corporate Taxpayer.

“Business Day” means a day, other than Saturday, Sunday or other day on which banks located in Phoenix, Arizona or New York
City, New York are authorized or required by law to close. 
 “Change of Control” means the occurrence of any of the
following events: 
  

	 	(i)	any Person or any group of Persons acting together which would constitute a “group” for purposes of Section 13(d) of the Securities and Exchange Act of 1934, or any successor provisions thereto, excluding
(x) a corporation or other entity owned, directly or indirectly, by the stockholders of the Corporate Taxpayer in substantially the same proportions as their ownership of stock in the Corporate Taxpayer and (y) any TRA Party,
Reorganization TRA Party or any of their Affiliates, who is, or becomes the Beneficial Owner, directly or indirectly, of securities of the Corporate Taxpayer representing more than 50% of the combined voting power of the Corporate Taxpayer’s
then outstanding voting securities; or 

  

	 	(ii)	the following individuals cease for any reason to constitute a majority of the number of directors of the Corporate Taxpayer then serving: individuals who, on the IPO Date, constitute the Board and any new director
whose appointment or election by the Board or nomination for election by the Corporate Taxpayer’s shareholders was approved or recommended by a vote of at least two-thirds (2/3) of the directors then still in office who either were
directors on the IPO Date or whose appointment, election or nomination for election was previously so approved or recommended by the directors referred to in this clause (ii); or 

	 	(iii)	there is consummated a merger or consolidation of the Corporate Taxpayer with any other corporation or other entity, and, immediately after the consummation of such merger or consolidation, either (x) the Board
immediately prior to the merger or consolidation does not constitute at least a majority of the board of directors of the company surviving the merger or consolidation or, if the surviving company is a Subsidiary, the ultimate parent thereof, or
(y) the voting securities of the Corporate Taxpayer immediately prior to such merger or consolidation do not continue to represent or are not converted or exchanged into more than 50% of the combined voting power of the then outstanding voting
securities of the Person resulting from such merger or consolidation or, if the surviving company is a Subsidiary, the ultimate parent thereof; or 

  

	 	(iv)	the shareholders of the Corporate Taxpayer approve a plan of complete liquidation or dissolution of the Corporate Taxpayer or there is consummated an agreement or series of related agreements for the sale, lease or
other disposition, directly or indirectly, by the Corporate Taxpayer of all or substantially all of the Corporate Taxpayer’s assets, other than such sale or other disposition by the Corporate Taxpayer of all or substantially all of the
Corporate Taxpayer’s assets to an entity, at least 50% of the combined voting power of the voting securities of which are owned by shareholders of the Corporate Taxpayer in substantially the same proportions as their ownership of the Corporate
Taxpayer immediately prior to such sale. 

 Notwithstanding the foregoing, except with respect to clause (ii) and clause (iii)(x) above,
a “Change of Control” shall not be deemed to have occurred by virtue of the consummation of any transaction or series of integrated transactions immediately following which the record holders of the shares of the Corporate Taxpayer
immediately prior to such transaction or series of transactions continue to have substantially the same proportionate ownership in, and own substantially all of the shares of, an entity which owns all or substantially all of the assets of the
Corporate Taxpayer immediately following such transaction or series of transactions. 
 “Class A Shares” is defined in the
Recitals of this Agreement. 
 “Code” is defined in the Recitals of this Agreement. 

“Combined State Tax Rate” means five (5) percent. 

“Control” means the possession, direct or indirect, of the power to direct or cause the direction of the management and
policies of a Person, whether through ownership of voting securities, by contract or otherwise. 
 “Corporate Taxpayer” is
defined in the Preamble of this Agreement. 

 “Corporate Taxpayer Return” means the U.S. federal income Tax Return of the
Corporate Taxpayer filed with respect to Taxes of any Taxable Year. 
 “Cumulative Net Realized Tax Benefit” for a Taxable
Year means the cumulative amount of Realized Tax Benefits for all Taxable Years of the Corporate Taxpayer, up to and including such Taxable Year, net of the cumulative amount of Realized Tax Detriments for the same period. The Realized Tax Benefit
and Realized Tax Detriment for each Taxable Year shall be determined based on the most recent Tax Benefit Schedules or Amended Schedules, if any, in existence at the time of such determination. 

“Default Rate” means a per annum rate of LIBOR plus 500 basis points. 

“Desert Newco” is defined in the Recitals of this Agreement. 

“Determination” shall have the meaning ascribed to such term in Section 1313(a) of the Code, or any other event
(including the execution of IRS Form 870-AD) that finally and conclusively establishes the amount of any liability for Tax and shall also include the acquiescence of the Corporate Taxpayer to the amount of any assessed liability for Tax. 

“Dispute” has the meaning set forth in Section 7.8(a) of this Agreement. 

“Early Termination Date” means the date of an Early Termination Notice for purposes of determining the Early Termination
Payment. 
 “Early Termination Effective Date” is defined in Section 4.2 of this Agreement. 

“Early Termination Notice” is defined in Section 4.2 of this Agreement. 

“Early Termination Schedule” is defined in Section 4.2 of this Agreement.

“Early Termination Payment” is defined in Section 4.3(b) of this Agreement. 

“Early Termination Rate” means a per annum rate of the lesser of (i) 6.5%, compounded annually, and (ii) LIBOR plus
100 basis points. 
 “Employee Holdco” means Desert Newco Managers, LLC. 

“Employee Holdco LLC Agreement” means the Second Amended and Restated Limited Liability Company Agreement of Employee Holdco, as
amended from time to time. 
 “Exchange” is defined in the Recitals of this Agreement. 

“Exchange Agreement” means the Exchange Agreement, dated as of
[                    ] among the Corporate Taxpayer, Desert Newco and the holders of Units party thereto, as amended from time to time. 

“Exchange Date” means the date of any Exchange. 

“Exchange Notice” shall have the meaning set forth in the Exchange Agreement. 

 “Exchange Registration Holder” shall have the meaning set forth in the
Registration Rights Agreement. 
 “Exchange Schedule” is defined in Section 2.1 of this Agreement. 

“Expert” is defined in Section 7.9 of this Agreement. 

“Feeder Corp” is defined in the Recitals of this Agreement. 

“Founder Representative” means [    ]. 

“Founder TRA Parties” means [    ]. 

“Hypothetical Tax Liability” means, with respect to any Taxable Year, the liability for U.S. federal income Taxes of
(i) the Corporate Taxpayer and (ii) without duplication, Desert Newco, but only with respect to U.S. federal income Taxes imposed on Desert Newco and allocable to the Corporate Taxpayer or to the other members of the consolidated group of
which the Corporate Taxpayer is the parent, in each case using the same methods, elections, conventions, U.S. federal income tax rate and similar practices used on the relevant Corporate Taxpayer Return, but (i) using the Non-Stepped Up Tax
Basis, (ii) without taking into account any Remedial Allocations (as defined in each Tax Receivable Agreement), (iii) without taking into account the use of Pre-IPO NOLs (as defined in each Tax Receivable Agreement), if any, and
(iv) excluding any deduction attributable to Imputed Interest (as defined in each Tax Receivable Agreement) for the Taxable Year. Hypothetical Tax Liability shall be determined without taking into account the carryover or carryback of any Tax
item or attribute (or portions thereof) that is available for use because of any Basis Adjustments, any Pre-IPO NOLs (as defined in each Tax Receivable Agreement), the Original Basis Adjustment, any Remedial Allocations (as defined in each Tax
Receivable Agreement) and any Imputed Interest (as defined in each Tax Receivable Agreement). Furthermore, the Hypothetical Tax Liability shall be calculated assuming (x) any Subsequently Acquired TRA Attributes do not exist, (y) so long
as Desert Newco (or any successor entity) is a partnership for Tax purposes, the “remedial allocation method” of Treasury Regulations Section 1.704-3(d) is in effect with respect to differences between book basis and tax basis
(calculated for purposes of Section 704(c) of the Code) as of the date of the closing of the Unit Purchase and (z) deductions of (and other impacts of) state income taxes are excluded. 

“Imputed Interest” in respect of a TRA Party shall mean any interest imputed under Section 1272, 1274 or 483 or other
provision of the Code with respect to the Corporate Taxpayer’s payment obligations in respect of such TRA Party under this Agreement. 

“Interest Amount” is defined in Section 3.1(b) of this Agreement. 

“IPO” means the initial public offering of Class A Shares by the Corporate Taxpayer. 

“IPO Date” means the closing date of the IPO. 

 “IRS” means the United States Internal Revenue Service. 

“KKR Co-Invest Reorganization TRA Parties” means “TRA Parties” as defined in the Tax Receivable Agreement (KKR
Co-Invest Reorganization). 
 “KKR Reorganization TRA Parties” means “TRA Parties” as defined in the Tax
Receivable Agreement (KKR Reorganization). 
 “KKR Representative” means [    ]. 

“KKR TRA Parties” means [    ]. 

“LIBOR” means during any period, an interest rate per annum equal to the one-year LIBOR reported, on the date two days prior
to the first day of such period, on the Telerate Page 3750 (or if such screen shall cease to be publicly available, as reported on Reuters Screen page “LIBOR01” or by any other publicly available source of such market rate) for London
interbank offered rates for United States dollar deposits for such period. 
 “LLC Agreement” means, with respect to Desert
Newco, the Second Amended and Restated Limited Liability Company Agreement of Desert Newco, as amended from time to time. 
 “Market
Value” shall mean the closing price of the Class A Shares on the applicable Exchange Date on the national securities exchange or interdealer quotation system on which such Class A Shares are then traded or listed, as reported by
the Wall Street Journal; provided, that if the closing price is not reported by the Wall Street Journal for the applicable Exchange Date, then the Market Value shall mean the closing price of the Class A Shares on the
Business Day immediately preceding such Exchange Date on the national securities exchange or interdealer quotation system on which such Class A Shares are then traded or listed, as reported by the Wall Street Journal; provided,
further, that if the Class A Shares are not then listed on a national securities exchange or interdealer quotation system, “Market Value” shall mean the cash consideration paid for Class A Shares, or the fair market value
of the other property delivered for Class A Shares, as determined by the Board in good faith. 
 “Material Objection
Notice” has the meaning set forth in Section 4.2 of this Agreement. 
 “Merger Agreement” shall have the
meaning set forth in each of the Tax Receivable Agreements (Reorganization). 
 “Net Tax Benefit” is defined in
Section 3.1(b) of this Agreement. 
 “Non-Party Member” means each member of Desert Newco who is not a party hereto as
of the date of this Agreement. 
 “Non-Stepped Up Tax Basis” means, with respect to any Reference Asset or Original Asset
at any time, the Tax basis that such asset would have had at such time if (i) no Basis Adjustments had been made and (ii) there had been no Original Basis Adjustment. 

“Objection Notice” has the meaning set forth in Section 2.3(a) of this Agreement. 

 “Original Assets” means the assets owned by Desert Newco, or any of its direct
or indirect Subsidiaries treated as a partnership or disregarded entity (but only if such indirect Subsidiaries are held only through Subsidiaries treated as partnerships or disregarded entities) for purposes of the applicable Tax, at the time of
the IPO. Original Assets also include any asset that is “substituted basis property” under Section 7701(a)(42) of the Code with respect to any Original Asset. 

“Original Basis Adjustment” means (i) the adjustment to the tax basis of the Original Assets as a result of the
transactions pursuant to the Unit Purchase Agreement among Gorilla Acquisition LLC, Desert Newco, and The Go Daddy Group, Inc. dated as of July 1, 2011 and (ii) any subsequent adjustment in the tax basis of an Original Asset determined, in
whole or in part, by reference to any prior Original Basis Adjustment. 
 “Person” means any individual, corporation, firm,
partnership, joint venture, limited liability company, estate, trust, business association, organization, governmental entity or other entity. 

“Pre-IPO NOLs” shall have the meaning set forth in each of the Tax Receivable Agreements (Reorganization). 

“Realized Tax Benefit” means, for a Taxable Year, the sum of (i) the excess, if any, of the Hypothetical Tax Liability
over the Actual Tax Liability and (ii) the State Tax Benefit. If all or a portion of the actual liability for such Taxes for the Taxable Year arises as a result of an audit by a Taxing Authority of any Taxable Year, such liability shall not be
included in determining the Realized Tax Benefit unless and until there has been a Determination. 
 “Realized Tax
Detriment” means, for a Taxable Year, the sum of (i) the excess, if any, of the Actual Tax Liability over the Hypothetical Tax Liability and (ii) the State Tax Detriment. If all or a portion of the actual liability for such Taxes
for the Taxable Year arises as a result of an audit by a Taxing Authority of any Taxable Year, such liability shall not be included in determining the Realized Tax Detriment unless and until there has been a Determination. 

“Reconciliation Dispute” has the meaning set forth in Section 7.9 of this Agreement. 

“Reconciliation Procedures” has the meaning set forth in Section 2.3(a) of this Agreement. 

“Reference Asset” means an asset that is held by Desert Newco, or by any of its direct or indirect Subsidiaries treated as a
partnership or disregarded entity (but only if such indirect Subsidiaries are held only through Subsidiaries treated as partnerships or disregarded entities) for purposes of the applicable Tax, at the time of an Exchange. A Reference Asset also
includes any asset that is “substituted basis property” under Section 7701(a)(42) of the Code with respect to a Reference Asset. 

 “Registration Rights Agreement” means the Amended and Restated Registration
Rights Agreement, dated as of [                    ] among the Corporate Taxpayer and each other party thereto, as amended from time to time. 

“Remedial Allocations” means the allocations made under Section 704(c) of the Code (including “remedial items”
and “offsetting remedial items”) in respect of the Units acquired in the Reorganizations or through Exchanges using the “remedial allocation method” of Treasury Regulations Section 1.704-3(d) with respect to differences
between book basis and tax basis (calculated for purposes of Section 704(c) of the Code) as of the date of the closing of the Unit Purchase. For the avoidance of doubt, Remedial Allocations include only those items allocated with respect to
Units acquired in the Reorganizations or Exchanges and do not include any items allocated with respect to Units acquired by Corporate Taxpayer from Desert Newco in exchange for cash. 

“Reorganizations” is defined in the Recitals of this Agreement. 

“Reorganization TRA Parties” means the KKR Reorganization TRA Parties, the KKR Co-Invest Reorganization TRA Parties, the SLP
Reorganization TRA Parties and the TCV Reorganization TRA Parties. 
 “Representatives” means the Founder Representative,
the KKR Representative, the SLP Representative and the TCV Representative. 
 “Schedule” means any of the following:
(i) an Exchange Schedule, (ii) a Tax Benefit Schedule, or (iii) the Early Termination Schedule. 
 “Senior
Obligations” is defined in Section 5.1 of this Agreement. 
 “SLP Reorganization TRA Parties” means “TRA
Parties” as defined in the Tax Receivable Agreement (SLP Reorganization). 
 “SLP Representative” means
[    ]. 
 “SLP TRA Parties” means [    ]. 

“Specified TRA Party” means any Founder TRA Party, KKR TRA Party, SLP TRA Party and TCV TRA Party. 

“State Tax Benefit” means, for a Taxable Year, the excess, if any, of the Hypothetical Tax Liability over the Actual Tax
Liability; provided that, for purposes of determining the State Tax Benefit, each of the Hypothetical Tax Liability and the Actual Tax Liability shall be calculated using the Combined State Tax Rate instead of the rates applicable for U.S. federal
income tax purposes. 
 “State Tax Detriment” means, for a Taxable Year, the excess, if any, of the Actual Tax Liability
over the Hypothetical Tax Liability; provided that, for purposes of determining the State Tax Detriment, each of the Actual Tax Liability and the Hypothetical Tax Liability shall be calculated using the Combined State Tax Rate instead of the rates
applicable for U.S. federal income tax purposes. 

 “Subsequently Acquired TRA Attributes” means any net operating losses or other
tax attributes to which any of the Corporate Taxpayer, Desert Newco or any of their Subsidiaries become entitled as a result of a transaction (other than any Exchanges) after the date of this Agreement to the extent such net operating losses and
other tax attributes are subject to a tax receivable agreement (or comparable agreement) entered into by the Corporate Taxpayer, Desert Newco or any of their Subsidiaries pursuant to which the Corporate Taxpayer, Desert Newco or any of their
Subsidiaries are obligated to pay over amounts with respect to tax benefits resulting from such net operating losses or other tax attributes. 

“Subsidiaries” means, with respect to any Person, as of any date of determination, any other Person as to which such Person,
owns, directly or indirectly, or otherwise controls more than 50% of the voting power or other similar interests or the sole general partner interest or managing member or similar interest of such Person. 

“Tax Benefit Payment” is defined in Section 3.1(b) of this Agreement. 

“Tax Benefit Schedule” is defined in Section 2.2 of this Agreement. 

“Tax Receivable Agreements” shall mean this Agreement and the Tax Receivable Agreements (Reorganization). 

“Tax Receivable Agreements (Reorganization)” means the Tax Receivable Agreement (KKR Reorganization), the Tax Receivable
Agreement (KKR Co-Invest Reorganization), the Tax Receivable Agreement (SLP Reorganization) and the Tax Receivable Agreement (TCV Reorganization), including any amendment thereto. 

“Tax Receivable Agreement (KKR Reorganization)” means the Tax Receivable Agreement (KKR Reorganization), dated as of
[            ], 2015, by and among the Corporate Taxpayer and the persons named therein, including any amendment thereto. 

“Tax Receivable Agreement (KKR Co-Invest Reorganization)” means the Tax Receivable Agreement (KKR Co-Invest Reorganization),
dated as of [            ], 2015, by and among the Corporate Taxpayer and the persons named therein, including any amendment thereto. 

“Tax Receivable Agreement (SLP Reorganization)” means the Tax Receivable Agreement (SLP Reorganization), dated as of
[            ], 2015, by and among the Corporate Taxpayer and the persons named therein, including any amendment thereto. 

“Tax Receivable Agreement (TCV Reorganization)” means the Tax Receivable Agreement (TCV Reorganization), dated as of
[            ], 2015, by and among the Corporate Taxpayer and the persons named therein, including any amendment thereto. 

 “Tax Return” means any return, declaration, report or similar statement required
to be filed with respect to Taxes (including any attached schedules), including, without limitation, any information return, claim for refund, amended return and declaration of estimated Tax. 

“Taxable Year” means a taxable year of the Corporate Taxpayer as defined in Section 441(b) of the Code or comparable
section of state or local tax law, as applicable (and, therefore, for the avoidance of doubt, may include a period of less than 12 months for which a Tax Return is made), ending on or after the IPO Date. 

“Taxes” means any and all United States federal taxes, assessments or similar charges that are based on or measured with
respect to net income or profits, and any interest related to such Tax. 
 “Taxing Authority” shall mean any domestic,
federal, national, state, county or municipal or other local government, any subdivision, agency, commission or authority thereof, or any quasi-governmental body exercising any taxing authority or any other authority exercising Tax regulatory
authority. 
 “TCV Reorganization TRA Parties” means “TRA Parties” as defined in the Tax Receivable Agreement
(TCV Reorganization). 
 “TCV Representative” means [    ]. 

“TCV TRA Parties” means [    ]. 

“TRA Party” is defined in the Preamble of this Agreement. 

“Treasury Regulations” means the final, temporary and proposed regulations under the Code promulgated from time to time
(including corresponding provisions and succeeding provisions) as in effect for the relevant taxable period. 
 “Unit
Purchase” means the purchase of units pursuant to the Unit Purchase Agreement among Gorilla Acquisition LLC, Desert Newco, and The Go Daddy Group, Inc. dated as of July 1, 2011. 

“Units” is defined in the Recitals of this Agreement. 

“Valuation Assumptions” shall mean, as of an Early Termination Date, the assumptions that in each Taxable Year ending on or
after such Early Termination Date, (1) the Corporate Taxpayer will have taxable income sufficient to fully utilize (i) the deductions arising from the Basis Adjustments, the Original Basis Adjustment, Remedial Allocations and the Imputed
Interest during such Taxable Year or future Taxable Years (including, for the avoidance of doubt, Basis Adjustments and Imputed Interest that would result from future Tax Benefit Payments that would be paid in accordance with the Valuation
Assumptions) in which such deductions would become available and (ii) any loss or credit carryovers generated by deductions arising from Basis Adjustments, the Original Basis Adjustment, Remedial Allocations or Imputed Interest that are
available as of the date of such Early Termination Date 

 
and any Pre-IPO NOLs that have not been previously utilized in determining a Tax Benefit Payment as of the date of such Early Termination Date, (2) the United States federal income tax rates
that will be in effect for each such Taxable Year will be those specified for each such Taxable Year by the Code and other law as in effect on the Early Termination Date, (3) any non-amortizable assets will be disposed of on the fifteenth
anniversary of the applicable Basis Adjustment (or on the fifteenth anniversary of the IPO in the case of any non-amortizable assets that is an Original Asset) in a fully taxable transaction for U.S. federal income tax purposes; provided,
that in the event of a Change of Control, such non-amortizable assets shall be deemed disposed of at the time of sale of the relevant asset (if earlier than such fifteenth anniversary), and (4) if, at the Early Termination Date, there are Units
that have not been Exchanged, then each such Unit shall be deemed to be Exchanged for the Market Value of the Class A Shares and the amount of cash that would be transferred if the Exchange occurred on the Early Termination Date. 

ARTICLE II 

DETERMINATION OF CERTAIN REALIZED TAX BENEFIT 

Section 2.1 Basis Adjustment. Within ninety (90) calendar days after the filing of the U.S. federal income tax return of the
Corporate Taxpayer for each Taxable Year in which any Exchange has been effected by any TRA Party, the Corporate Taxpayer shall deliver to each TRA Party a schedule (the “Exchange Schedule”) that shows, in reasonable detail
necessary to perform the calculations required by this Agreement, including (i) the Non-Stepped Up Tax Basis of the Reference Assets in respect of such TRA Party as of each applicable Exchange Date, (ii) the Basis Adjustment with respect
to the Reference Assets in respect of such TRA Party as a result of the Exchanges effected in such Taxable Year by such TRA Party, calculated in the aggregate, (iii) the period (or periods) over which the Reference Assets in respect of such TRA
Party are amortizable and/or depreciable, (iv) the period (or periods) over which each Basis Adjustment in respect of such TRA Party is amortizable and/or depreciable, (v) the Original Basis Adjustment with respect to Units exchanged in
such Taxable Year by such TRA Party, (vi) the period or periods, if any, over which the Original Assets are amortizable and/or depreciable, (vii) the period or periods, if any, over which the Original Basis Adjustment with respect to the
Units exchanged in such Taxable Year by such TRA Party is amortizable and/or depreciable (which, for non-amortizable assets shall be based on the Valuation Assumptions in connection with an Early Termination Payment or a Change of Control) and
(viii) projections of the yearly amount of Remedial Allocations over the term of this Agreement with respect to the Units exchanged in such Taxable Year by such TRA Party. 

Section 2.2 Tax Benefit Schedule. 

(a) Tax Benefit Schedule. Within ninety (90) calendar days after the filing of the U.S. federal income tax return of the Corporate
Taxpayer for any Taxable Year in which any Exchange has been effected by a TRA Party or which is subsequent to any Taxable Year in which any Exchange has been effected by a TRA Party, the Corporate Taxpayer shall provide to such TRA Party a schedule
showing, in reasonable detail, the calculation of the Tax Benefit Payment in respect of such TRA Party for such Taxable Year and the calculation of the Realized Tax Benefit and Realized Tax Detriment and components thereof (a “Tax Benefit
Schedule”). Each Tax Benefit Schedule will become final as provided in Section 2.3(a) and may be amended as provided in Section 2.3(b) (subject to the procedures set forth in Section 2.3(b)).

 (b) Applicable Principles. For purposes of calculating the Realized Tax Benefit or
Realized Tax Detriment for any period, carryovers or carrybacks of any Tax item attributable to the Basis Adjustments, Pre-IPO NOLs, Original Basis Adjustment, Remedial Allocations and Imputed Interest shall be considered to be subject to the rules
of the Code and the Treasury Regulations, as applicable, governing the use, limitation and expiration of carryovers or carrybacks of the relevant type. If a carryover or carryback of any Tax item includes a portion that is attributable to the Basis
Adjustment, Pre-IPO NOLs, Original Basis Adjustment, Remedial Allocations or Imputed Interest and another portion that is not, such respective portions shall be considered to be used in accordance with the “with and without” methodology.
The parties agree that (i) all Tax Benefit Payments and other payments under this Agreement (to the extent permitted by law) attributable to the Basis Adjustments (other than amounts accounted for as interest under the Code) will (A) be
treated as subsequent upward purchase price adjustments that give rise to further Basis Adjustments to Reference Assets for the Corporate Taxpayer and (B) have the effect of creating additional Basis Adjustments to Reference Assets for the
Corporate Taxpayer in the year of payment, and (ii) as a result, such additional Basis Adjustments will be incorporated into the current year calculation and into future year calculations, as appropriate. 

Section 2.3 Procedures, Amendments. 

(a) Procedure. Every time the Corporate Taxpayer delivers to a Specified TRA Party an applicable Schedule under this Agreement,
including any Amended Schedule delivered pursuant to Section 2.3(b), and any Early Termination Schedule or amended Early Termination Schedule, the Corporate Taxpayer shall also (x) deliver to such Specified TRA Party schedules, valuation
reports, if any, and work papers, as determined by the Corporate Taxpayer or requested by such Specified TRA Party, providing reasonable detail regarding the preparation of the Schedule and (y) allow such Specified TRA Party reasonable access
at no cost to the appropriate representatives at the Corporate Taxpayer, as determined by the Corporate Taxpayer or requested by such Specified TRA Party, in connection with a review of such Schedule. Without limiting the application of the
preceding sentence, each time the Corporate Taxpayer delivers to a Specified TRA Party a Tax Benefit Schedule, in addition to the Tax Benefit Schedule duly completed, the Corporate Taxpayer shall deliver to such Specified TRA Party the Corporate
Taxpayer Return, the reasonably detailed calculation by the Corporate Taxpayer of the applicable Hypothetical Tax Liability, the reasonably detailed calculation by the Corporate Taxpayer of the applicable Actual Tax Liability, as well as any other
work papers as determined by the Corporate Taxpayer or requested by such Specified TRA Party, provided that the Corporate Taxpayer shall be entitled to redact any information that it reasonably believes is unnecessary for purposes of determining the
items in the applicable Schedule or amendment thereto. An applicable Schedule or amendment thereto shall become final and binding on all parties thirty (30) calendar days after the first date on which the TRA Party has received the applicable
Schedule or amendment thereto unless, in the case of a Specified TRA Party, such Specified TRA Party (i) within thirty (30) calendar days after receiving an applicable Schedule or amendment thereto, provides the Corporate Taxpayer with
notice of a material objection to such Schedule (“Objection Notice”) made in good faith or (ii) provides a written waiver of such 

 
right of any Objection Notice within the period described in clause (i) above, in which case such Schedule or amendment thereto becomes binding on the date the waiver is received by the
Corporate Taxpayer. If the Corporate Taxpayer and any objecting Specified TRA Party, for any reason, are unable to successfully resolve the issues raised in the Objection Notice within thirty (30) calendar days after receipt by the Corporate
Taxpayer of an Objection Notice, the Corporate Taxpayer and such Specified TRA Party shall employ the reconciliation procedures as described in Section 7.9 of this Agreement (the “Reconciliation Procedures”). 

(b) Amended Schedule. The applicable Schedule for any Taxable Year may be amended from time to time by the Corporate Taxpayer
(i) in connection with a Determination affecting such Schedule, (ii) to correct inaccuracies in the Schedule identified after the date the Schedule was provided to a TRA Party, (iii) to comply with the Expert’s determination
under the Reconciliation Procedures, (iv) to reflect a change in the Realized Tax Benefit or Realized Tax Detriment for such Taxable Year attributable to a carryback or carryforward of a loss or other tax item to such Taxable Year, (v) to
reflect a change in the Realized Tax Benefit or Realized Tax Detriment for such Taxable Year attributable to an amended Tax Return filed for such Taxable Year, or (vi) to adjust an applicable Exchange Schedule to take into account payments made
pursuant to this Agreement (any such Schedule, an “Amended Schedule”). The Corporate Taxpayer shall provide an Amended Schedule to each TRA Party within ninety (90) calendar days of the occurrence of an event referenced in
clauses (i) through (vi) of the preceding sentence. 
 ARTICLE III 

TAX BENEFIT PAYMENTS 

Section 3.1 Payments. 

(a) Payments. Within five (5) calendar days after a Tax Benefit Schedule delivered to a TRA Party becomes final in accordance with
Section 2.3(a), the Corporate Taxpayer shall pay such TRA Party for such Taxable Year an amount equal to the excess, if any, of (i) the Tax Benefit Payment in respect of such TRA Party for such Taxable Year determined pursuant to
Section 3.1(b) over (ii) the aggregate amount of Advance Payments previously made to such TRA Party under this Section 3.1(a) in respect of such Taxable Year. In addition, the Corporate Taxpayer may, at its sole election, make
Advance Payments to the TRA Parties in respect of a Taxable Year; provided that, if the Corporate Taxpayer makes Advanced Payments, it shall make Advance Payments to all parties eligible to receive payments under all of the Tax Receivable Agreements
in proportion to their respective amount of anticipated remaining payments under the applicable Tax Receivable Agreement in respect of such Taxable Year. Each such Tax Benefit Payment or such Advance Payment shall be made by wire transfer of
immediately available funds to the bank account previously designated by such TRA Party to the Corporate Taxpayer or as otherwise agreed by the Corporate Taxpayer and such TRA Party. For the avoidance of doubt, no Tax Benefit Payment shall be
made in respect of estimated tax payments, including, without limitation, federal estimated income tax payments. Notwithstanding anything herein to the contrary, solely at the election of a TRA Party, which shall be included in the Exchange Notice
for the applicable Exchange, the aggregate Tax Benefit Payments in respect of such Exchange (other than amounts accounted for as interest under the 

 
Code) shall not exceed [    ]% of the aggregate amount of Tax Benefit Payments in respect of such Exchange that would be required to be paid by the Corporate Taxpayer applying
Valuation Assumptions (1), (3) and (4), and assuming that the net aggregate United States federal income tax rates that will be in effect for each such Taxable Year will be 50%. 

(b) A “Tax Benefit Payment” in respect of a TRA Party for a Taxable Year means an amount, not less than zero, equal to the
sum of the portion of the Net Tax Benefit Attributable to such TRA Party and the Interest Amount with respect thereto. A Net Tax Benefit is “Attributable” to a TRA Party to the extent that is derived from any Basis Adjustment,
Pre-IPO NOLs, the Original Basis Adjustment, Remedial Allocations, and any Imputed Interest that is attributable to the Units acquired by Corporate Taxpayer in the Reorganizations or an Exchange, as applicable, undertaken by or with respect to such
TRA Party; provided that if Desert Newco becomes a disregarded entity for U.S. federal income tax purposes, the Net Tax Benefit in respect of the Original Basis Adjustment that is Attributable to a TRA Party shall include the Net Tax Benefit derived
from the portion of the Original Basis Adjustment that corresponds to the Remedial Allocations that would have been Attributable to such TRA Party if Desert Newco had not changed its status from a partnership to a disregarded entity for U.S. federal
income tax purposes. For the avoidance of doubt, for Tax purposes, the Interest Amount shall not be treated as interest but instead shall be treated as additional consideration for the acquisition of Units in Exchanges, unless otherwise required by
law. The “Net Tax Benefit” for a Taxable Year shall be an amount equal to the excess, if any, of 85% of the Cumulative Net Realized Tax Benefit as of the end of such Taxable Year, over the sum of (i) the total amount of
payments previously made under Section 3.1(a) of this Agreement (excluding payments attributable to Interest Amounts) and (ii) the total amount of Tax Benefit Payments and Advance Payments (as such terms are defined in each of the Tax
Receivable Agreements (Reorganization)) previously made under Section 3.1(a) of the applicable Tax Receivable Agreements (Reorganization) (excluding payments attributable to Interest Amounts as defined therein); provided, for the
avoidance of doubt, that no TRA Party shall be required to return any portion of any previously made Tax Benefit Payment or Advance Payment. The “Interest Amount” in respect of a TRA Party shall equal the interest on the amount of
the unpaid Net Tax Benefit Attributable to such TRA Party for a Taxable Year , which interest shall accrue on any unpaid Net Tax Benefit from and after the due date (without extensions) for filing the Corporate Taxpayer Return for such Taxable Year,
calculated at the Agreed Rate, until the date such unpaid amounts are paid. “Advance Payments” in respect of a TRA Party for a Taxable Year means the payments made by the Corporate Taxpayer to such TRA Party as an advance of
such TRA Party’s anticipated Tax Benefit Payment for such Taxable Year. Notwithstanding the foregoing, for each Taxable Year ending on or after the date of a Change of Control, all Tax Benefit Payments, whether paid with respect to the Units
that were Exchanged (i) prior to the date of such Change of Control or (ii) on or after the date of such Change of Control, shall be calculated by utilizing Valuation Assumptions (1) and (3), substituting in each case the terms
“the date of a Change of Control” for an “Early Termination Date.” Notwithstanding anything to the contrary in this Agreement, after any lump-sum payment under Article IV of this Agreement or the Tax Receivable Agreements
(Reorganization) in respect of present or future Tax attributes subject to the Tax Receivable Agreements, the Tax Benefit Payment, Net Tax Benefit and components thereof shall be calculated without taking into account any such attributes with
respect to which such a lump sum payment has been made or any such lump-sum payment. 

 Section 3.2 No Duplicative Payments. It is intended that the provisions of this
Agreement will not result in duplicative payment of any amount (including interest) required under this Agreement. The provisions of this Agreement shall be construed in the appropriate manner to ensure such intentions are realized. 

Section 3.3 Pro Rata Payments; Coordination of Benefits With Other Tax Receivable Agreements. 

(a) Notwithstanding anything in Section 3.1 to the contrary, to the extent that the aggregate amount of the Corporate Taxpayer’s tax
benefit from the reduction in Tax liability as a result of the Basis Adjustments, Pre-IPO NOLs, Original Basis Adjustment, Remedial Allocations or Imputed Interest under the Tax Receivable Agreements (as such terms are defined in each Tax Receivable
Agreement) is limited in a particular Taxable Year because the Corporate Taxpayer does not have sufficient taxable income to fully utilize available deductions and other attributes, the limitation on the tax benefit for the Corporate Taxpayer shall
be allocated among the Tax Receivable Agreements (and among all parties eligible for payments thereunder) in proportion to the respective amounts of Tax Benefit Payments that would have been determined under the Tax Receivable Agreements if the
Corporate Taxpayer had sufficient taxable income so that there were no such limitation. 
 (b) After taking into account
Section 3.3(a), if for any reason the Corporate Taxpayer does not fully satisfy its payment obligations to make all Tax Benefit Payments due under the Tax Receivable Agreements in respect of a particular Taxable Year, then the Corporate
Taxpayer and the TRA Parties agree that (i) the Corporate Taxpayer shall pay the same proportion of each Tax Benefit Payment due to each Person due a payment under each of the Tax Receivable Agreements in respect of such Taxable Year, without
favoring one obligation over the other, and (ii) no Tax Benefit Payment shall be made in respect of any Taxable Year until all Tax Benefit Payments in respect of prior Taxable Years have been made in full. 

(c) To the extent the Corporate Taxpayer makes a payment to a TRA Party in respect of a particular Taxable Year under Section 3.1(a) of
this Agreement (taking into account Section 3.3(a) and (b), but excluding payments attributable to Interest Amounts) in an amount in excess of the amount of such payment that should have been made to such TRA Party in respect of such Taxable
Year, then (i) such TRA Party shall not receive further payments under Section 3.1(a) until such TRA Party has foregone an amount of payments equal to such excess and (ii) the Corporate Taxpayer shall pay the amount of such TRA
Party’s foregone payments to the other TRA Parties under all of the Tax Receivable Agreements in a manner such that each of the other TRA Parties, to the maximum extent possible, shall have received aggregate payments under Section 3.1(a)
of this Agreement or the other Tax Receivable Agreements, as applicable (in each case, taking into account Section 3.3(a) and (b) of the applicable Tax Receivable Agreement, but excluding payments attributable to Interest Amounts) in the
amount it would have received if there had been no excess payment to such TRA Party. 
 (d) The parties hereto agree that the parties to the
Tax Receivable Agreements (Reorganization) are expressly made third party beneficiaries of the provisions of this Section 3.3. 

 ARTICLE IV 

TERMINATION 

Section 4.1 Early Termination and Breach of Agreement. 

(a) The Corporate Taxpayer may terminate this Agreement with respect to all amounts payable to the TRA Parties and with respect to all of the
Units held by the TRA Parties at any time by paying (i) to each TRA Party the Early Termination Payment in respect of such TRA Party and (ii) to each Reorganization TRA Party the Early Termination Payment under the applicable Tax
Receivable Agreements (Reorganization); provided, however, that if the Corporate Taxpayer and each of the Representatives agree, the Corporate Taxpayer may terminate this Agreement with respect to some or all of the amounts payable to
less than all of the TRA Parties under the Tax Receivable Agreements; provided, further that that the Corporate Taxpayer may not terminate this Agreement pursuant to this Section 4.1(a) with respect to a Specified TRA Party unless
such Specified TRA Party has Exchanged all of its Units or waived the application of this proviso; provided, further that this Agreement shall only terminate pursuant to this Section 4.1(a) with respect to a TRA Party upon the
receipt of the Early Termination Payment by such TRA Party, and the Corporate Taxpayer shall deliver an Early Termination Notice only if it is able to make all required Early Termination Payments under each Tax Receivable Agreement at the time
required by Section 4.3, and provided, further, that the Corporate Taxpayer may withdraw any notice to execute its termination rights under this Section 4.1(a) prior to the time at which any Early Termination Payment has been
paid. Upon payment of the Early Termination Payment by the Corporate Taxpayer in accordance with this Section 4.1(a), the Corporate Taxpayer shall not have any further payment obligations under this Agreement with respect to the TRA
Parties that have received their Early Termination Payment in accordance with this Section 4.1(a), other than for any (a) Tax Benefit Payment agreed to by the Corporate Taxpayer, on one hand, and the applicable TRA Party, on the other, as
due and payable but unpaid as of the Early Termination Notice and (b) Tax Benefit Payment due for the Taxable Year ending with or including the date of the Early Termination Notice (except to the extent that the amount described in clause
(b) is included in the Early Termination Payment). If an Exchange by a TRA Party occurs after the Corporate Taxpayer makes the Early Termination Payment to such TRA Party pursuant to this Section 4.1(a), the Corporate Taxpayer shall
have no obligations under this Agreement with respect to such Exchange. 
 (b) In the event that the Corporate Taxpayer breaches any of its
material obligations under this Agreement, whether as a result of failure to make any payment when due, failure to honor any other material obligation required hereunder or by operation of law as a result of the rejection of this Agreement in a case
commenced under the Bankruptcy Code or otherwise, then all obligations hereunder shall be accelerated and such obligations shall be calculated as if an Early Termination Notice had been delivered on the date of such breach and shall include (without
duplication), but not be limited to, (1) the Early Termination Payments calculated as if an Early Termination Notice had been delivered on the date of a breach, (2) any Tax Benefit Payment in respect of a TRA Party agreed to by the
Corporate Taxpayer and such TRA Party as due and payable but unpaid as of the date of a breach, and (3) any Tax Benefit Payment in respect of any TRA Party due for the Taxable Year ending with or including the date of a breach; provided that
procedures similar to the procedures of Section 4.2 shall apply with 

 
respect to the determination of the amount payable by the Corporate Taxpayer pursuant to this sentence. Notwithstanding the foregoing, in the event that the Corporate Taxpayer breaches this
Agreement, each TRA Party shall be entitled to elect to receive the amounts set forth in clauses (1), (2) and (3) above or to seek specific performance of the terms hereof. The parties agree that the failure to make any payment due
pursuant to this Agreement within three months of the date such payment is due shall be deemed to be a breach of a material obligation under this Agreement for all purposes of this Agreement, and that it will not be considered to be a breach of a
material obligation under this Agreement to make a payment due pursuant to this Agreement within three months of the date such payment is due. Notwithstanding anything in this Agreement to the contrary, it shall not be a breach of this Agreement if
the Corporate Taxpayer fails to make any Tax Benefit Payment when due to the extent that the Corporate Taxpayer has insufficient funds to make such payment despite using reasonable best efforts to obtain funds to make such payment (including by
causing Desert Newco or any other Subsidiaries to distribute or lend funds for such payment and access any revolving credit facilities or other sources of available credit to fund any such amounts); provided that the interest provisions of
Section 5.2 shall apply to such late payment; provided further that, solely with respect to a Tax Benefit Payment, if the Corporate Taxpayer does not have sufficient cash to make such payment as a result of limitations imposed by
existing credit agreements to which Desert Newco is a party, which limitations are effective as of the date of this Agreement, Section 5.2 shall apply, but the Default Rate shall be replaced by the Agreed Rate. 

Section 4.2 Early Termination Notice. If the Corporate Taxpayer chooses to exercise its right of early termination under
Section 4.1 above, the Corporate Taxpayer shall deliver to each TRA Party notice of such intention to exercise such right (“Early Termination Notice”) and a schedule (the “Early Termination Schedule”)
specifying the Corporate Taxpayer’s intention to exercise such right and showing in reasonable detail the calculation of the Early Termination Payment(s) due for each TRA Party. Each Early Termination Schedule shall become final and binding on
all parties thirty (30) calendar days after the first date on which the TRA Party has received such Schedule or amendment thereto unless, in the case of a Specified TRA Party, such Specified TRA Party (i) within thirty (30) calendar
days after receiving the Early Termination Schedule, provides the Corporate Taxpayer with notice of a material objection to such Schedule made in good faith (“Material Objection Notice”) or (ii) provides a written waiver of
such right of a Material Objection Notice within the period described in clause (i) above, in which case such Schedule becomes binding on the date the waiver is received by the Corporate Taxpayer (such thirty (30) calendar day date as
modified, if at all by clauses (i) or (ii), the “Early Termination Effective Date”). If the Corporate Taxpayer and the Specified TRA Party, for any reason, are unable to successfully resolve the issues raised in such notice
within thirty (30) calendar days after receipt by the Corporate Taxpayer of the Material Objection Notice, the Corporate Taxpayer and the objecting Specified TRA Party shall employ the Reconciliation Procedures in which case such Schedule
becomes binding ten (10) days after the conclusion of the Reconciliation Procedures. 
 Section 4.3 Payment upon Early
Termination. 
 (a) Within three (3) calendar days after an Early Termination Effective Date, the Corporate Taxpayer shall pay to
each TRA Party an amount equal to the Early Termination Payment in respect of such TRA Party. Such payment shall be made by wire transfer of immediately available funds to a bank account or accounts designated by the TRA Party or as otherwise agreed
by the Corporate Taxpayer and such TRA Party. 

 (b) “Early Termination Payment” in respect of a TRA Party shall equal the
present value, discounted at the Early Termination Rate (using a mid-year convention) as of the applicable Early Termination Effective Date, of all Tax Benefit Payments in respect of such TRA Party that would be required to be paid by the Corporate
Taxpayer beginning from the Early Termination Date and assuming that the Valuation Assumptions in respect of such TRA Party are applied. 

ARTICLE V 

SUBORDINATION AND LATE PAYMENTS 

Section 5.1 Subordination. Notwithstanding any other provision of this Agreement to the contrary, any Tax Benefit Payment,
Early Termination Payment or any other payment required to be made by the Corporate Taxpayer to the TRA Parties under this Agreement shall rank subordinate and junior in right of payment to any principal, interest or other amounts due and payable in
respect of any obligations in respect of indebtedness for borrowed money of the Corporate Taxpayer and its Subsidiaries (such obligations, “Senior Obligations”) and shall rank pari passu with all current or future unsecured
obligations of the Corporate Taxpayer that are not Senior Obligations. For the avoidance of doubt, any amounts owed by the Corporate Taxpayer under this Agreement or the Tax Receivable Agreements (Reorganization) are not Senior Obligations.

Section 5.2 Late Payments by the Corporate Taxpayer. The amount of all or any portion of any Tax Benefit Payment, Early
Termination Payment or other payment under this Agreement not made to the TRA Parties when due under the terms of this Agreement shall be payable together with any interest thereon, computed at the Default Rate and commencing from the date on which
such Tax Benefit Payment, Early Termination Payment or other payment was due and payable.
 ARTICLE VI 

NO DISPUTES; CONSISTENCY; COOPERATION 

Section 6.1 Participation in the Corporate Taxpayer’s and Desert Newco’s Tax Matters. Except as otherwise provided
herein, the Corporate Taxpayer shall have full responsibility for, and sole discretion over, all Tax matters concerning the Corporate Taxpayer and Desert Newco, including without limitation the preparation, filing or amending of any Tax Return and
defending, contesting or settling any issue pertaining to Taxes. Notwithstanding the foregoing, the Corporate Taxpayer shall notify a TRA Party of, and keep the TRA Party reasonably informed with respect to, the portion of any audit of the Corporate
Taxpayer and Desert Newco by a Taxing Authority the outcome of which is reasonably expected to affect the rights and obligations of such TRA Party under this Agreement, and shall provide to each such TRA Party reasonable opportunity to provide
information and other input to the Corporate Taxpayer, Desert Newco and their respective advisors concerning the conduct of any such portion of such audit; provided, however, that the Corporate Taxpayer and Desert Newco shall not be
required to take any action that is inconsistent with any provision of the LLC Agreement. 

 Section 6.2 Consistency. The Corporate Taxpayer and the TRA Parties agree to report
and cause to be reported for all purposes, including federal, state and local Tax purposes and financial reporting purposes, all Tax-related items (including, without limitation, the Basis Adjustments and each Tax Benefit Payment) in a manner
consistent with that specified by the Corporate Taxpayer in any Schedule required to be provided by or on behalf of the Corporate Taxpayer under this Agreement unless otherwise required by law. 

Section 6.3 Cooperation. Each of the Corporate Taxpayer and the TRA Parties shall (a) furnish to the other party in a timely
manner such information, documents and other materials as the other party may reasonably request for purposes of making any determination or computation necessary or appropriate under this Agreement, preparing any Tax Return or contesting or
defending any audit, examination or controversy with any Taxing Authority, (b) make itself available to the other party and its representatives to provide explanations of documents and materials and such other information as the other party or
its representatives may reasonably request in connection with any of the matters described in clause (a) above, and (c) reasonably cooperate in connection with any such matter, and the Corporate Taxpayer shall reimburse each such TRA Party
for any reasonable third-party costs and expenses incurred pursuant to this Section. 
 ARTICLE VII 

MISCELLANEOUS 

Section 7.1 Notices. All notices, requests, claims, demands and other communications hereunder shall be in writing and shall be
deemed duly given and received (a) on the date of delivery if delivered personally, or by facsimile or email with confirmation of transmission by the transmitting equipment or (b) on the first Business Day following the date of dispatch if
delivered by a recognized next-day courier service. All notices hereunder shall be delivered as set forth below, or pursuant to such other instructions as may be designated in writing by the party to receive such notice:

If to the Corporate Taxpayer, to:

GoDaddy Inc. 

[            ] 

with a copy (which shall not constitute notice to the Corporate Taxpayer) to: 

Wilson Sonsini Goodrich & Rosati 

[            ] 

 If to the TRA Parties, to:

The address, fax number and email address set forth in the records of Desert Newco. 

Any party may change its address, fax number or email by giving the other party written notice of its new address, fax number or email in the manner set forth
above. 
 Section 7.2 Counterparts. This Agreement may be executed in one or more counterparts, all of which shall be considered
one and the same agreement and shall become effective when one or more counterparts have been signed by each of the parties and delivered to the other parties, it being understood that all parties need not sign the same counterpart. Delivery of an
executed signature page to this Agreement by facsimile transmission shall be as effective as delivery of a manually signed counterpart of this Agreement. 

Section 7.3 Entire Agreement; No Third Party Beneficiaries. This Agreement constitutes the entire agreement and supersedes all
prior agreements and understandings, both written and oral, among the parties with respect to the subject matter hereof. Except to the extent provided under Section 3.3, this Agreement shall be binding upon and inure solely to the benefit of
each party hereto, the Exchange Registration Holders and their respective successors and permitted assigns, and nothing in this Agreement, express or implied, is intended to or shall confer upon any other Person any right, benefit or remedy of any
nature whatsoever under or by reason of this Agreement; provided, however, that (i) the Exchange Registration Holders and their respective successors and assigns are intended beneficiaries of Section 7.6 and this Section 7.3; (ii) the members of
Employee Holdco and their respective successors and assigns are intended beneficiaries of Section 7.6 and this Section 7.3 and (iii) each Non-Party Member and their respective successors and assigns are intended beneficiaries of Section 7.6 and this
Section 7.3, in each case, with the right to enforce such provisions against the Corporate Taxpayer as though such Exchange Registration Holders, such members of Employee Holdco and such Non-Party Members (and their respective successors and
assigns) were parties hereto. 
 Section 7.4 Governing Law. This Agreement shall be governed by, and construed in accordance
with, the law of the State of New York, without regard to the conflicts of laws principles thereof that would mandate the application of the laws of another jurisdiction. 

Section 7.5 Severability. If any term or other provision of this Agreement is invalid, illegal or incapable of being enforced by
any law or public policy, all other terms and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal substance of the transactions contemplated hereby is not affected in any manner materially
adverse to any party. Upon such determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the
parties as closely as possible in an acceptable manner in order that the transactions contemplated hereby are consummated as originally contemplated to the greatest extent possible. 

Section 7.6 Successors; Assignment; Amendments; Waivers. 

(a) Each TRA Party, each Non-Party Member and each Exchange Registration Holder (including Employee Holdco to any member thereof) may assign
any of its rights under this Agreement in whole or in part to any Person as long as such transferee has executed and delivered, or, in connection with such transfer, executes and delivers, a joinder to this Agreement, in the form of Exhibit A or
such other form mutually agreed by the parties, agreeing to become a TRA Party for all purposes of this Agreement, except as otherwise provided in such joinder. To the extent that an Exchange Registration Holder Exchanges its interests in accordance
with the LLC 

 
Agreement, the Employee Holdco LLC Agreement or the Registration Rights Agreement, as applicable, then such Exchange Registration Holder shall have the right, in connection with such Exchange, to
execute and deliver a joinder to this Agreement, substantially in the form of Exhibit A, whereupon such Exchange Registration Holder shall become a TRA Party hereunder. 

(b) From and after the date hereof, each Non-Party Member shall have the right to execute and deliver a joinder to this Agreement in the form
of Exhibit A, whereupon such Non-Party Member shall become a TRA Party for all purposes hereunder. 
 (c) No provision of this Agreement may
be amended or waived unless such amendment or waiver is approved in writing by the Corporate Taxpayer and each of the Representatives. Notwithstanding anything to the contrary in this Agreement (including this Section 7.6), (i) the
execution and delivery of a joinder to this Agreement pursuant to Section 7.6(a) or Section 7.6(b) shall not require the consent of the Corporate Taxpayer or any of the Representatives; (ii) Section 7.3, Section 7.6(a) and
this Section 7.6(c)(ii) may only be amended or waived with the consent of the holders of a majority of the issued and outstanding equity interests held by Exchange Registration Holders (calculated by reference to Units held directly by such
holders and the Units such holders’ interests in Employee Holdco are exchangeable into under the terms of the Employee Holdco LLC Agreement to the extent Employee Holdco is then a holder of Units) and (iii) Section 7.3, Section 7.6(b) and this
Section 7.6(c)(iii) may only be amended or waived with the consent of the holders of a majority of the issued and outstanding Units held by the Non-Party Members. 

(d) All of the terms and provisions of this Agreement shall be binding upon, shall inure to the benefit of and shall be enforceable by the
parties hereto and their respective successors, assigns, heirs, executors, administrators and legal representatives. The Corporate Taxpayer shall require and cause any direct or indirect successor (whether by purchase, merger, consolidation or
otherwise) to all or substantially all of the business or assets of the Corporate Taxpayer, by written agreement, expressly to assume and agree to perform this Agreement in the same manner and to the same extent that the Corporate Taxpayer would be
required to perform if no such succession had taken place. 
 Section 7.7 Titles and Subtitles. The titles of the sections and
subsections of this Agreement are for convenience of reference only and are not to be considered in construing this Agreement. 

Section 7.8 Resolution of Disputes. 

(a) Any and all disputes which are not governed by Section 7.9 and cannot be settled amicably, including any ancillary claims of any
party, arising out of, relating to or in connection with the validity, negotiation, execution, interpretation, performance or non-performance of this Agreement (including the validity, scope and enforceability of this arbitration provision) (each a
“Dispute”) shall be finally settled by arbitration conducted by a single arbitrator in New York in accordance with the then-existing Rules of Arbitration of the International Chamber of Commerce. If the parties to the Dispute fail
to agree on the selection of an arbitrator within ten (10) calendar days of the receipt of the request for arbitration, the International Chamber of Commerce shall make the appointment. The arbitrator shall be a lawyer admitted to the practice
of law in the State of New York and shall conduct the proceedings in the English language. Performance under this Agreement shall continue if reasonably possible during any arbitration proceedings.

 (b) Notwithstanding the provisions of paragraph (a), the Corporate Taxpayer may bring an action
or special proceeding in any court of competent jurisdiction for the purpose of compelling a party to arbitrate, seeking temporary or preliminary relief in aid of an arbitration hereunder, and/or enforcing an arbitration award and, for the purposes
of this paragraph (b), the TRA Party (i) expressly consents to the application of paragraph (c) of this Section 7.8 to any such action or proceeding, (ii) agrees that proof shall not be required that monetary damages for breach
of the provisions of this Agreement would be difficult to calculate and that remedies at law would be inadequate, and (iii) irrevocably appoints the Corporate Taxpayer as agent of the TRA Party for service of process in connection with any such
action or proceeding and agrees that service of process upon such agent, who shall promptly advise the TRA Party of any such service of process, shall be deemed in every respect effective service of process upon the TRA Party in any such action or
proceeding. 
 (c) (i) EACH PARTY HEREBY IRREVOCABLY SUBMITS TO THE JURISDICTION OF COURTS LOCATED IN NEW YORK, NEW YORK FOR THE
PURPOSE OF ANY JUDICIAL PROCEEDING BROUGHT IN ACCORDANCE WITH THE PROVISIONS OF THIS SECTION 7.8, OR ANY JUDICIAL PROCEEDING ANCILLARY TO AN ARBITRATION OR CONTEMPLATED ARBITRATION ARISING OUT OF OR RELATING TO OR CONCERNING THIS AGREEMENT. Such
ancillary judicial proceedings include any suit, action or proceeding to compel arbitration, to obtain temporary or preliminary judicial relief in aid of arbitration, or to confirm an arbitration award. The parties acknowledge that the for a
designated by this paragraph (c) have a reasonable relation to this Agreement, and to the parties’ relationship with one another; and

(ii) The parties hereby waive, to the fullest extent permitted by applicable law, any objection which they now or hereafter may have to
personal jurisdiction or to the laying of venue of any such ancillary suit, action or proceeding brought in any court referred to in the preceding paragraph of this Section 7.8 and such parties agree not to plead or claim the same. 

Section 7.9 Reconciliation. In the event that the Corporate Taxpayer and a Specified TRA Party are unable to resolve a
disagreement with respect to the matters governed by Sections 2.3, 3.1, 4.2 or 6.2 within the relevant period designated in this Agreement (“Reconciliation Dispute”), the Reconciliation Dispute shall be submitted for determination
to a nationally recognized expert (the “Expert”) in the particular area of disagreement mutually acceptable to both parties. The Expert shall be a partner or principal in a nationally recognized accounting or law firm, and unless
the Corporate Taxpayer and the Specified TRA Party agree otherwise, the Expert shall not, and the firm that employs the Expert shall not, have any material relationship with the Corporate Taxpayer or the Specified TRA Party or other actual or
potential conflict of interest. If the Corporate Taxpayer and the Specified TRA Party are unable to agree on an Expert within fifteen (15) calendar days of receipt by the respondent(s) of written notice of a Reconciliation Dispute, the Expert
shall be appointed by the International Chamber of Commerce Centre for Expertise. The Expert shall resolve any matter relating to the Exchange Schedule or an amendment thereto or the Early Termination Schedule or an amendment thereto within thirty
(30) calendar days and shall resolve any matter relating to a Tax Benefit Schedule 

 
or an amendment thereto within fifteen (15) calendar days or as soon thereafter as is reasonably practicable, in each case after the matter has been submitted to the Expert for
resolution. Notwithstanding the preceding sentence, if the matter is not resolved before any payment that is the subject of a disagreement would be due (in the absence of such disagreement) or any Tax Return reflecting the subject of a
disagreement is due, the undisputed amount shall be paid on the date prescribed by this Agreement and such Tax Return may be filed as prepared by the Corporate Taxpayer, subject to adjustment or amendment upon resolution. The costs and expenses
relating to the engagement of such Expert or amending any Tax Return shall be borne by the Corporate Taxpayer except as provided in the next sentence. The Corporate Taxpayer and the Specified TRA Party shall bear their own costs and expenses of
such proceeding, unless (i) the Expert adopts the Specified TRA Party’s position, in which case the Corporate Taxpayer shall reimburse the Specified TRA Party for any reasonable out-of-pocket costs and expenses in such proceeding, or
(ii) the Expert adopts the Corporate Taxpayer’s position, in which case the Specified TRA Party shall reimburse the Corporate Taxpayer for any reasonable out-of-pocket costs and expenses in such proceeding. Any dispute as to whether a
dispute is a Reconciliation Dispute within the meaning of this Section 7.9 shall be decided by the Expert. The Expert shall finally determine any Reconciliation Dispute and the determinations of the Expert pursuant to this Section 7.9
shall be binding on the Corporate Taxpayer and the Specified TRA Party and may be entered and enforced in any court having jurisdiction.

Section 7.10 Withholding. The Corporate Taxpayer shall be entitled to deduct and withhold from any payment payable pursuant to
this Agreement such amounts as the Corporate Taxpayer is required to deduct and withhold with respect to the making of such payment under the Code or any provision of state, local or foreign tax law. To the extent that amounts are so withheld and
paid over to the appropriate Taxing Authority by the Corporate Taxpayer, such withheld amounts shall be treated for all purposes of this Agreement as having been paid to the Person in respect of whom such withholding was made. 

Section 7.11 Admission of the Corporate Taxpayer into a Consolidated Group; Transfers of Corporate Assets.

(a) If the Corporate Taxpayer is or becomes a member of an affiliated or consolidated group of corporations that files a consolidated income
tax return pursuant to Sections 1501 et seq. of the Code or any corresponding provisions of state or local law, then: (i) the provisions of this Agreement shall be applied with respect to the group as a whole; and (ii) Tax Benefit
Payments, Early Termination Payments and other applicable items hereunder shall be computed with reference to the consolidated taxable income of the group as a whole. 

(b) If any entity that is obligated to make a Tax Benefit Payment or Early Termination Payment hereunder transfers one or more assets to a
corporation (or a Person classified as a corporation for United States federal income tax purposes) with which such entity does not file a consolidated tax return pursuant to Section 1501 of the Code, such entity, for purposes of calculating
the amount of any Tax Benefit Payment or Early Termination Payment (e.g., calculating the gross income of the entity and determining the Realized Tax Benefit of such entity) due hereunder, shall be treated as having disposed of such asset in a fully
taxable transaction on the date of such contribution. The consideration deemed to be received by such entity shall be equal to the gross fair market value of the contributed asset. For purposes of this Section 7.11, a transfer of a
partnership interest shall be treated as a transfer of the transferring partner’s share of each of the assets and liabilities of that partnership allocated to such partner. 

 Section 7.12 Confidentiality.

(a) Each TRA Party and each of their assignees acknowledge and agree that the information of the Corporate Taxpayer is confidential and,
except in the course of performing any duties as necessary for the Corporate Taxpayer and its Affiliates, as required by law or legal process or to enforce the terms of this Agreement, such person shall keep and retain in the strictest confidence
and not disclose to any Person any confidential matters, acquired pursuant to this Agreement, of the Corporate Taxpayer and its Affiliates and successors, concerning Desert Newco and its Affiliates and successors or the TRA Parties, learned by the
TRA Party heretofore or hereafter. This Section 7.12 shall not apply to (i) any information that has been made publicly available by the Corporate Taxpayer or any of its Affiliates, becomes public knowledge (except as a result of an
act of the TRA Party in violation of this Agreement) or is generally known to the business community and (ii) the disclosure of information to the extent necessary for the TRA Party to prepare and file its Tax Returns, to respond to any
inquiries regarding the same from any Taxing Authority or to prosecute or defend any action, proceeding or audit by any Taxing Authority with respect to such returns. Notwithstanding anything to the contrary herein, each TRA Party and each of
their assignees (and each employee, representative or other agent of the TRA Party or its assignees, as applicable) may disclose to any and all Persons, without limitation of any kind, the tax treatment and tax structure of the Corporate Taxpayer,
Desert Newco and their Affiliates, and any of their transactions, and all materials of any kind (including opinions or other tax analyses) that are provided to the TRA Party relating to such tax treatment and tax structure. 

(b) If a TRA Party or an assignee commits a breach, or threatens to commit a breach, of any of the provisions of this Section 7.12, the
Corporate Taxpayer shall have the right and remedy to have the provisions of this Section 7.12 specifically enforced by injunctive relief or otherwise by any court of competent jurisdiction without the need to post any bond or other
security, it being acknowledged and agreed that any such breach or threatened breach shall cause irreparable injury to the Corporate Taxpayer or any of its Subsidiaries or the TRA Parties and the accounts and funds managed by the Corporate Taxpayer
and that money damages alone shall not provide an adequate remedy to such Persons. Such rights and remedies shall be in addition to, and not in lieu of, any other rights and remedies available at law or in equity. 

Section 7.13 LLC Agreement. This Agreement shall be treated as part of the partnership agreement of Desert Newco as described in
Section 761(c) of the Code and Sections 1.704-1(b)(2)(ii)(h) and 1.761-1(c) of the Treasury Regulations. 
 [The remainder of
this page is intentionally blank] 

 IN WITNESS WHEREOF, the Corporate Taxpayer and each TRA Party have duly executed this Agreement
as of the date first written above. 
  

			
	GODADDY INC.
		
	By:		  

			Name:
			Title:
	
	[TRA Party]
		
	By:		  

	Name:		
	Title:		

 Signature Page to Tax Receivable Agreement (SLP Exchanges) 

 Exhibit A 

Form of Joinder 
 This
JOINDER (this “Joinder”) to the Tax Receivable Agreement (as defined below), dated as of                     , by and among GoDaddy
Inc., a Delaware corporation (together with its Subsidiaries that are consolidated for U.S. federal income tax purposes (the “Corporate Taxpayer”), and
                     (“Permitted Transferee”). 

WHEREAS, on                     ,
Permitted Transferee acquired (the “Acquisition”) [     Common Units and the corresponding shares of Class B Common Stock] [the right to receive any and all payments that may become due and payable under the Tax
Receivable Agreement with respect to      Units that were previously Exchanged and are described in greater detail in Annex A to this Joinder] (collectively, “Interests” and, together with all other interests
hereinafter acquired by the Permitted Transferee from Transferor, the “Acquired Interests”) from                     
(“Transferor”); and 
 WHEREAS, Transferor, in connection with the Acquisition, has required Permitted Transferee to
execute and deliver this Joinder pursuant to Section 7.6(a) of the Tax Receivable Agreement (Exchanges), dated as of [                 ], 2015, by and among the
Corporate Taxpayer and each TRA Party (as defined therein) (the “Tax Receivable Agreement”). 
 NOW, THEREFORE, in
consideration of the foregoing and the respective covenants and agreements set forth herein, and intending to be legally bound hereby, the parties hereto agree as follows: 

Section 1.01 Definitions. To the extent capitalized words used in this Joinder are not defined in this Joinder, such words shall
have the respective meanings set forth in the Tax Receivable Agreement. 
 Section 1.02 Joinder. Permitted Transferee hereby
acknowledges and agrees to become a “TRA Party” (as defined in the Tax Receivable Agreement) for all purposes of the Tax Receivable Agreement. 

Section 1.03 Notice. Any notice, request, consent, claim, demand, approval, waiver or other communication hereunder to Permitted
Transferee shall be delivered or sent to Permitted Transferee at the address set forth on the signature page hereto in accordance with Section 7.1 of the Tax Receivable Agreement. 

Section 1.04 Governing Law. This Joinder shall be governed by and construed in accordance with the laws of the State of New York,
without regard to the conflicts of laws principals thereof that would mandate the application of the laws of another jurisdiction. 

 IN WITNESS WHEREOF, this Joinder has been duly executed and delivered by Permitted Transferee as
of the date first above written. 
  

			
	[PERMITTED TRANSFEREE]
		
	By:	 	  

		 	Name:
		 	Title:
	  
 Address for notices:

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