Document:

STOCK
      PLEDGE AGREEMENT
      (this
“Agreement”),
      dated
      as of May 31, 2007, among China
      Water and Drinks Inc., a Nevada corporation
      (f/k/a/
      Ugods, Inc.) (the “Company”),
      Xu
      Hong Bin (“Bin”),
      Chen
      Xing Hua (“Hua”
and
      together with Bin, each a “Pledgor”
and
      collectively, the “Pledgors”),
      and
      the pledgees signatory hereto and their respective endorsees, transferees and
      assignees (individually, the “Pledgee”
and
      collectively, the “Pledgees”).
      Capitalized terms used and not otherwise defined herein that are defined in
      the
      Purchase Agreement (as defined below) will have the meanings given such terms
      in
      the Purchase Agreement.

     

    WITNESSETH:

     

    WHEREAS,
      the Company and the Pledgees are parties to a Securities Purchase Agreement,
      dated May 31, 2007 (the “Purchase
      Agreement”),
      pursuant to which the Company, concurrently with the execution hereof, issued
      and sold to Pledgees in the aggregate 4,477,612 shares of its Series A
      Convertible Preferred Stock (the “Preferred
      Stock”);
      and

     

    WHEREAS,
      each Pledgor is an affiliate of the Company (as defined in Rule 144 promulgated
      under the Securities Act of 1933, as amended (the “Securities
      Act”));
      and

    

    WHEREAS,
      as a material inducement to the Pledgees purchase of the Preferred Stock, the
      Pledgees have required and the Pledgors have agreed to grant to the Pledgees
      a
      security interest in 22,388,060 shares of Common Stock of the Company (the
      “Shares”),
      consisting of 13,611,940 shares of Common Stock currently owned by Bin (as
      set
      forth below such Pledgor’s name on the signature pages hereto) and 8,776,120
      shares of Common Stock currently owned by Hua (as set forth below such Pledgor’s
      name on the signature pages hereto), as full recourse and collateral security
      for the timely and full satisfaction of the obligations of the Company under
      Section 4.16 of the Purchase Agreement, (such obligations are collectively
      the
“Obligations”).

     

    NOW,
      THEREFORE, in consideration of the foregoing recitals, and the mutual covenants
      contained herein, the parties hereby agree as follows:

     

    1. Security.
      As
      collateral security for the punctual performance, by the Company of the
      Obligations, each of the Pledgors, hereby pledges with, hypothecates, transfers
      and assigns to Pledgees, its successors and assigns, such number of the Shares
      owned by such Pledgor, as set forth below such Pledgor’s name on the signature
      pages hereto, and all proceeds, shares and other securities received, receivable
      or otherwise distributed in respect of or in exchange for such Shares,
      (collectively referred to as the “Collateral”).
      Simultaneously herewith, each Pledgor shall deliver to The Pinnacle Fund, L.P.,
      as agent for the Pledgees (the “Agent”)
      the
      certificate(s) representing such number of Shares owned by such Pledgor, as
      set
      forth below such Pledgor’s name on the signature pages hereto, stamped with a
      bank medallion guarantee, along with a stock transfer power duly executed in
      blank by such Pledgor, to be held by Agent for the benefit of the Pledgees
      as
      security. Any other Collateral received by each Pledgor shall also be delivered
      to Agent together with any executed stock powers or other transfer documents
      requested by a Pledgee, which request may be made at any time prior to the
      date
      when the Obligations shall have been paid and otherwise satisfied in full.
      Each
      Pledgee, by their execution hereof, appoints the Agent to act as their agent
      for
      the purposes contemplated herein. Each
      of
      the parties hereto, by their execution hereof, agrees to hold the Agent harmless
      from and against any losses arising from Agent’s acceptance of its duties as
      Agent hereunder or performance of its duties as Agent hereunder other than
      as
      arising from Agent’s willful misconduct.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    2. Voting
      Power, Dividends, Etc. and other Agreements.

     

    (a) Unless
      and until an Event of Default as set forth in Section 3 hereof has occurred,
      each Pledgor shall be entitled to:

     

    (i) exercise
      all voting and/or consensual powers pertaining to the Shares or other Collateral
      applicable to such Pledgor, or any part thereof, for all purposes;

     

    (ii) receive
      and retain dividends paid with respect to the Shares or other Collateral
      applicable to such Pledgor; and 

     

    (iii) receive
      the benefits of any income tax deductions available to such Pledgor as a
      shareholder of the Company.

     

    (b) Each
      Pledgor agrees that it will not sell, assign, transfer, pledge, hypothecate,
      encumber or otherwise dispose of the Shares applicable to such
      Pledgor.

     

    (c) Each
      Pledgor and the Company jointly and severally agree to pay all costs including
      all reasonable attorneys’ fees and disbursements incurred by Pledgees in
      enforcing this Agreement in accordance with its terms.

     

    3. Default
      and Remedies.

     

    (a) For
      the
      purposes of this Agreement “Event of Default” shall mean:

     

    (i) a
      default
      in or under the Obligations; 

     

    (ii) the
      failure of the Company to have filed the Certificate of Amendment amending
      the
      Articles of Incorporation of the Company to increase the authorized shares
      of
      Common Stock of the Company to not less than 150,000,000 shares with the
      Secretary of State of the State of Nevada and deliver to the Pledgees a copy
      date stamped by the Secretary of State of the State of Nevada indicating their
      receipt and acceptance thereof by the forty-fifth (45th)
      calendar day following the Closing; or

     

    (iii) a
      breach
      in any material respect by a Pledgor or the Company of any of their respective
      representations or warranties in this Agreement.

     

    (b) Pledgees
      representing a majority of the Shares purchased pursuant to the Purchase
      Agreement (upon the written request to the Agent) shall have the following
      rights upon any Event of Default and for so long as the Obligations are not
      satisfied in full: 

     

    (i) the
      rights and remedies provided by the Uniform Commercial Code as adopted by the
      State of New York (as said law may at any time be amended);

     

    
      
        
        

      

      
        2

        
          

        

      

      
        
        

      

    

     

    (ii) the
      right
      to receive and retain all dividends, payments and other distributions of any
      kind upon any or all of the Shares or other Collateral; and 

     

    (iii) the
      right
      to cause the Shares and other Collateral to be transferred to their own names
      or
      to the name of their respective designees, in each case, on
      a pro
      rata basis (determined by dividing each Pledgee’s Investment Amount as of the
      Closing Date by the aggregate of all Investment Amounts delivered to the Company
      by the Pledgees pursuant to the Purchase Agreement)
      and have
      such transfer recorded in any place or places deemed appropriate by Pledgees;
      provided however that, notwithstanding the foregoing, as of the date of the
      transfer of any such Shares to any Pledgee, and as a condition to the
      effectiveness of such transfer to such Pledgee, such Pledgee shall be required
      to surrender to the Company for cancellation shares of Preferred Stock
      corresponding to such number of Shares so transferred pursuant to this Section
      3(b)(iii).

     

    4. Representations
      and Warranties.

     

    
      	 	
              (a)
                

            	
              Each
                Pledgor severally hereby represents and warrants to Pledgees
                that:

            

    

     

    (i) such
      Pledgor has full power and authority and legal right to pledge the Shares
      applicable to such Pledgor and any other Collateral to Pledgees pursuant to
      this
      Agreement and this Agreement constitutes a legal, valid and binding obligation
      of such Pledgor enforceable against such Pledgor in accordance with its terms
      except as such enforceability may be limited by applicable bankruptcy,
      insolvency, reorganization, moratorium, liquidation or similar laws relating
      to,
      or affecting generally the enforcement of, creditors’ rights and remedies or by
      other equitable principles of general application;

     

    (ii) the
      execution, delivery and performance of this Agreement and other instruments
      contemplated herein will not violate any provision of any order or decree of
      any
      court or governmental instrumentality or of any mortgage, indenture, contract
      or
      other agreement to which such Pledgor is a party or by which such Pledgor,
      the
      Shares applicable to such Pledgor and the Collateral may be bound, and will
      not
      result in the creation or imposition of any lien, charge or encumbrance on,
      or
      security interest in, any of such Pledgor’s properties pursuant to the
      provisions of such mortgage, indenture, contract or other
      agreement;

     

    (iii) such
      Pledgor is the sole record and beneficial owner of the number of Shares as
      is
      set forth below such Pledgor’s name on the signature pages hereto;

     

    
      
        
        

      

      
        3

        
          

        

      

      
        
        

      

    

     

    (iv)  such
      Pledgor owns the Shares applicable to such Pledgor and other Collateral relating
      thereto pledged by it hereunder free and clear of all Liens; and

     

    (v)  such
      Pledgor is an Affiliate of the Company. Bin represents and warrants that he
      acquired the Shares set forth under his name on the signature pages hereto
      on
      May 31, 2007. Hua represents and warrants that he acquired the Shares set forth
      under his name on the signature pages hereto on May 31, 2007.

    

    
      	 	
              (b)
                

            	
              The
                Company represents and warrants to the Pledgees
                that:

            

    

     

    (i)
        it
      has no
      knowledge that any of the representations or warranties of the Pledgors above
      are incorrect or false in any material respect;

    

    (ii)
        all
      of
      the Shares were validly issued, fully paid and non-assessable; and

    

    (iii)
       each
      Pledgor is the sole record and beneficial owner of the Shares set forth below
      such Pledgor’s name on the signature pages hereto.

    

    5. No
      Waiver; No Election of Remedies.
      No
      failure on the part of any Pledgee to exercise, and no delay in exercising,
      any
      right, power or remedy hereunder shall operate as a waiver thereof; nor shall
      any single or partial exercise by such Pledgee of any right, power or remedy
      preclude any other or further exercise thereof or the exercise of any other
      right, power or remedy. The remedies herein provided are cumulative and are
      not
      exclusive of any remedies provided by law. In addition, the exercise of any
      right or remedy of any Pledgee at law or equity or under this Agreement or
      any
      of the documents shall not be deemed to be an election of such Pledgee’s rights
      or remedies under such documents or at law or equity.

     

    6. Termination.
      This
      Agreement shall terminate on the earlier of (i) the date on which the
      Company shall have filed the Certificate of Amendment amending the Articles
      of
      Incorporation of the Company to increase the authorized shares of Common Stock
      of the Company to not less than 150,000,000 shares with the Secretary of State
      of the State of Nevada and delivered to the Pledgees a copy date stamped by
      the
      Secretary of State of the State of Nevada indicating their receipt and
      acceptance thereof, (ii)  the date on which all Obligations have been
      satisfied, paid or discharged in full or (iii) the written consent of the
      Pledgors, Pledgees representing a majority of the Shares purchased pursuant
      to
      the Purchase Agreement and the Company.

     

    7. Further
      Assurances.
      Each
      Pledgor agrees that, from time to time upon the written request of Pledgees
      representing a majority of the Shares purchased pursuant to the Purchase
      Agreement, such Pledgor will execute and deliver such further documents and
      do
      such other acts and things as such Pledgee(s) may reasonably request in order
      fully to effect the purposes of this Agreement.

     

    8. Miscellaneous.

     

    (a) Modification.
      This
      Agreement contains the entire understanding between the parties with respect
      to
      the subject matter hereof and specifically incorporates all prior oral and
      written agreements relating to the subject matter hereof. No portion or
      provision of this Agreement may be changed, modified, amended, waived,
      supplemented, discharged, canceled or terminated orally or by any course of
      dealing, or in any manner other than by an agreement in writing executed by
      the
      Pledgors, Pledgees representing a majority of the Shares purchased pursuant
      to
      the Purchase Agreement, the Agent and the Company.

     

    
      
        
        

      

      
        4

        
          

        

      

      
        
        

      

    

     

    (b) Notice.
      Any and
      all notices or other communications or deliveries required or permitted to
      be
      provided hereunder shall be in writing and shall be deemed given and effective
      on the earliest of (i) the date of transmission, if such notice or communication
      is delivered via facsimile at the facsimile telephone number specified in this
      Section prior to 6:30 p.m. (New York City time) on a Business Day, (ii) the
      Business Day after the date of transmission, if such notice or communication
      is
      delivered via facsimile at the facsimile telephone number specified in this
      Agreement later than 6:30 p.m. (New York City time) on any date and earlier
      than
      11:59 p.m. (New York City time) on such date, (iii) the Business Day following
      the date of mailing, if sent by nationally recognized overnight courier service,
      or (iv) upon actual receipt by the party to whom such notice is required to
      be
      given. The address for such notices and communications shall be as
      follows:

    

      
        	
                If
                  to the Company:

              	
                China
                  Water and Drinks Inc.

              
	 	
                9101
                  West Sahara, Suite 105-195

              
	 	
                Las
                  Vegas, NV 89117

              
	 	
                Facsimile:
                  +86 0755 2552 3376

              
	 	
                Attn.:
                  Chen Xing Hua

              
	 	 
	
                With
                  copies to:

              	
                Loeb
                  & Loeb LLP

              
	 	
                345
                  Park Avenue

              
	 	
                New
                  York, NY 10154

              
	 	
                Facsimile:
                  (212) 504-3013

              
	 	
                Attn.:
                  Mitchell S. Nussbaum, Esq.

              
	 	 
	
                If
                  to Bin:

              	
                17,
                  J Avenue Yijing Garden

              
	 	
                Aiguo
                  Road

              
	 	
                Louhu
                  District

              
	 	
                Shenzen
                  City, PRC

              
	 	 
	
                If
                  to Hua:

              	
                Hua
                  Qiao City

              
	 	
                Jin
                  Xiu Apartments #202

              
	 	
                Nan
                  Shan District

              
	 	
                Shenzen,
                  PRC 518000

              
	 	 
	
                If
                  to the Pledgees:

              	
                To
                  the address set forth under such Pledgee’s name on the signature pages
                  hereof.

              

      

    

    

    (c) Invalidity.
      If any
      part of this Agreement is contrary to, prohibited by, or deemed invalid under
      applicable laws or regulations, such provision shall be inapplicable and deemed
      omitted to the extent so contrary, prohibited or invalid, but the remainder
      hereof shall not be invalidated thereby and shall be given effect so far as
      possible.

     

    
      
        
        

      

      
        5

        
          

        

      

      
        
        

      

    

     

    (d) Benefit
      of Agreement.
      This
      Agreement shall be binding upon and inure to the parties hereto and their
      respective successors and assigns.

     

    (e) Mutual
      Agreement.
      This
      Agreement embodies the arm’s length negotiation and mutual agreement between the
      parties hereto and shall not be construed against either party as having been
      drafted by it.

     

    (f) New
      York Law to Govern.
      This
      Agreement shall be governed by and construed and enforced in accordance with
      the
      internal laws of the State of New York without regard to the principles of
      conflicts of law thereof. Each party hereby irrevocably submits to the exclusive
      jurisdiction of the state and Federal courts sitting in the city of New York,
      borough of Manhattan, for the adjudication of any dispute hereunder or in
      connection herewith or with any transaction contemplated hereby or discussed
      herein, and hereby irrevocably waives, and agrees not to assert in any suit,
      action or proceeding, any claim that it is not personally subject to the
      jurisdiction of any such court or that such suit, action or proceeding is
      improper. Each party hereby irrevocably waives personal service of process
      and
      consents to process being served in any such suit, action or proceeding by
      mailing a copy thereof to such party at the address in effect for notices to
      it
      under this Agreement and agrees that such service shall constitute good and
      sufficient service of process and notice thereof. Nothing contained herein
      shall
      be deemed to limit in any way any right to serve process in any manner permitted
      by law.

     

    (g) Counterparts.
      This
      Agreement may be executed in two or more counterparts, which will be effective
      as original agreements of the parties hereto. Original signatures transmitted
      by
      facsimile will be effective to create counterparts.

     

    [REMAINDER
      OF PAGE INTENTIONALLY LEFT BLANK

    SIGNATURE
      PAGE FOLLOWS]

     

    
      
        
        

      

      
        6

        
          

        

      

      
        
        

      

    

    IN
      WITNESS WHEREOF, the parties hereto have caused this Stock Pledge Agreement
      to
      be duly executed by their respective authorized persons as of the date first
      indicated above. 

    
    

    
      
        	 	
                CHINA
                  WATER AND DRINKS INC.

              
	 	 
	 	
                By:  

                
                  

                

                Name:

                Title:

              
	 	 
	 	 
	
              	
                XU
                  HONG BIN

              
	 	
              
	 	
                
                  

                  Xu Hong Bin

              
	 	
              
	 	
                
                  

                  Number of Shares and Date Acquired

              
	 	 
	 	
                CHEN
                  XING HUA

              
	 	
              
	 	
                
                  

                  Chen Xing Hua

              
	 	
              
	 	
                
                  
Number
                  of Shares and Date Acquired

              
	 	 
	 	
                PLEDGEE:

              
	 	 
	 	
                By:  

                
                  

                

                
                  Name:

                  Title:

                

              
	 	 
	 	
                Address
                  for Notice:

              
	 	 
	 	
                
 
	 	
                
 

                

              

      

    

     

    
      
        
        

      

      
        7

        
          

        

      

      
        
        

      

    

     

    
      	
              ACKNOWLEDGED
                AND AGREED:

            	 	 	 
	 	 	 	 
	
              THE
                PINNACLE FUND, L.P., as
                Agent

            	 	 	 
	 	 	 	 
	 	 	 	 
	
              By:

              
                

              

              Name:

              Title:

            	 	 	
            

    

     

    
      
        
        

      

      
        8Exhibit 10.1

                              AMENDED AND RESTATED
                              --------------------
                         EXECUTIVE EMPLOYMENT AGREEMENT
                         ------------------------------

     THIS AMENDED AND RESTATED EXECUTIVE EMPLOYMENT AGREEMENT (this "Agreement")
is made as of June 1, 2007, by and between Conn's,  Inc, a Delaware  corporation
with its  principle  offices  at 3295  College  Street,  Beaumont,  Texas  77701
("Conn's"), and Thomas J. Frank, Sr., an individual (the "Executive").

     WHEREAS,  Executive  and Conn's have  previously  entered into that certain
Executive  Employment  Agreement,  dated  November 19, 2003,  as amended by that
First Amendment to Executive Employment Agreement,  dated as of April 22, 2005 )
the "Prior Agreement");

     WHEREAS,  Conn's  and  Executive  desire  to amend  and  restate  the Prior
Agreement

     WHEREAS,  Executive is currently  employed by Conn's as its Chairman of the
Board and Chief Executive Officer pursuant to the Prior Agreement;

     WHEREAS,  Conn's  desires to continue to employ  Executive as its Executive
Chairman of the Board and  Executive  desires to be so employed,  upon the terms
and conditions set forth herein; and

     NOW,  THEREFORE,  in consideration of the foregoing and in consideration of
the mutual promises and agreements contained herein, the parties hereto agree as
follows:

A. Employment Period. The employment period shall be for the period beginning on
the  date  hereof  and  ending  on  January  31,  2011 (as may be  renewed,  the
"Employment  Period"),  unless  earlier  terminated  pursuant to Section D. This
Agreement  may be  extended  for  additional  one year  periods  upon the mutual
written consent of Conn's and Executive.

B. Nature of Duties.
   -----------------

     1.   Executive's  duties and  responsibilities  shall be to serve Conn's as
          its Executive  Chairman of the Board and Chief Executive Officer until
          May 29, 2008, or for such longer time or shorter time as the Executive
          and the Conn's Board of Directors (the "Board") shall agree, and after
          that  time,  during  the  Employment  Period,  Executive's  duties and
          responsibilities  shall be to serve as Chairman  of the Board,  and in
          each case,  Executive shall have the  responsibilities  and duties set
          forth  on  Schedule  A,  in  conformity  with   management   policies,
          guidelines  and  directions  issued by Conn's,  and shall have general
          charge   and   supervision   of  those   functions   and  such   other
          responsibilities as the Board shall determine.  Executive's employment
          shall be subject to all of Conn's  corporate  policies  and  personnel
          manuals as modified by this  Agreement.  Executive shall report to the
          Board.

     2.   Executive  shall work for Conn's in such  capacity  and shall carry on
          his employment at Conn's corporate headquarters in Beaumont,  Texas or
          such other  location  as  Executive  and the Board may  agree.  During
          normal business hours,  Executive shall devote such amount of his time
          as is necessary and  sufficient  for Executive to carry out his duties
          and responsibilities to Conn's. During the Employment Period, it shall
          not be a violation  of this  Agreement  for  Executive to (i) serve on
          corporate,  civic or  charitable  boards or  committees  to the extent
          permitted  by  Sections  G and Q, (ii)  deliver  lectures  or  fulfill
          speaking  engagements and (iii) manage personal investments and engage
          in other  activities,  so long as such  activities  do not  materially
          interfere  with the  performance of  Executive's  responsibilities  in
          accordance with this Agreement. Executive shall perform his duties and
          responsibilities diligently,  faithfully and loyally in order to cause
          the proper, efficient and successful operation of Conn's business.

<PAGE>

C. Compensation and Benefits.
   --------------------------

     1.   Conn's shall pay to Executive as compensation for services rendered by
          Executive  during the term of this Agreement a base annualized  salary
          of $360,000 per year,  (the  "Salary"),  subject to  adjustment as set
          forth below, payable  semi-monthly.  The Compensation  Committee shall
          review the Salary no less  frequently  than annually,  and may, in its
          discretion, adjust the Salary upward or downward.

     2.   With  respect  to each  fiscal  year  during  the  Employment  Period,
          Executive  shall be  eligible  to  receive  an annual  cash bonus (the
          "Incentive  Compensation"),  the amount of such bonus to be determined
          by the  Compensation  Committee  based on  Executive's  attainment  of
          certain   performance   goals  relating  to  Conn's  annual   business
          plan/budget  as  established  by  the  Compensation  Committee.   Such
          performance  goals shall be  communicated  to  Executive in writing no
          later than  sixty (60) days from the  beginning  of each  fiscal  year
          during the Employment  Period. In the event such performance goals are
          met, the  Incentive  Compensation  shall be paid to Executive no later
          than  forty-five  (45) days  following the close of the fiscal year to
          which such Incentive  Compensation  relates. Such bonus is intended to
          be 75% of what  Executive  would have been  entitled to had  Executive
          been working on a full-time basis.

     3.   Executive shall be entitled to participate in 401(k),  life insurance,
          major medical, dental,  disability and other employee benefit plans of
          Conn's that may be in effect from time to time and which other  senior
          executives of Conn's are otherwise  eligible,  to the extent Executive
          is  eligible  under  the  terms  of  such  plans  (collectively,   the
          "Benefits").  For  purposes  of  clarity,  during  the  term  of  this
          Agreement,  Conn's  shall  provide  a major  medical  plan for  senior
          executives of Conn's.

     4.   Conn's,  from time to time, shall grant stock options  exercisable for
          shares of Conn's  common stock to the Executive at such time it grants
          options to other Senior  Executives.  Such options shall be subject to
          the terms and conditions determined by the Compensation Committee.

     5.   Executive shall be entitled to paid vacation each calendar year and to
          such personal and sick leave with pay in accordance with the policy of
          Conn's,  as may be established from time to time by Conn's and applied
          to all other employees of Conn's.

                                       2
<PAGE>

     6.   If Conn's  maintains any liability  insurance  covering members of its
          Board of  Directors,  Executive  will be  included  within the covered
          class of individuals under such policy.

     7.   During the  Employment  Period,  Conn's shall pay  Executive  $1,000 a
          month for automobile  expenses and provide a gas card to Executive for
          business and personal use consistent  with what it provided  Executive
          during  the term of the Prior  Agreement.  Income  shall be imputed to
          Executive for the personal use of such automobile.

     8.   Conn's shall  reimburse  Executive for all  customary  and  reasonable
          expenses incurred by Executive in performance of his duties under this
          Agreement; provided, however, that Executive must furnish to Conn's an
          itemized account  satisfactory to Conn's,  in  substantiation  of such
          expenditures  and such  expenditures  shall otherwise be in accordance
          with Conn's policies and procedures.

D. Termination.
   ------------

     1.   This Agreement shall terminate automatically upon Executive's death.

     2.   Conn's may terminate  Executive  other than for Cause (as  hereinafter
          defined) or if Executive becomes  permanently  disabled,  at any time,
          upon no fewer than five (5) days prior  written  notice to  Executive.
          For  purposes of this  Agreement,  permanent  disability  (i) shall be
          determined in accordance with the disability insurance that Conn's may
          then  have in  effect,  if any,  or  (ii) if no such  insurance  is in
          effect,   shall   mean  that   Executive   is  subject  to  a  medical
          determination  that he, because of a medically  determinable  disease,
          injury, or other mental or physical  disability,  is unable to perform
          substantially all of his then regular duties, and that such disability
          is  determined  or  reasonably  expected to last at least  twelve (12)
          months, based on then-available medical information.

     3.   Conn's may terminate Executive for Cause, at any time, without written
          notice,  except in the case of a  material  breach of this  Agreement,
          Conn's  shall  provide   Executive   notice  of  such  breach  and  an
          opportunity  to cure  such  breach  within  thirty  (30)  days of such
          notice.

     4.   Executive  may terminate his  employment,  at any time,  upon no fewer
          than thirty (30) days prior written notice to Conn's.

     5.   Any  termination  under this  Section D shall be  communicated  to the
          other  party in writing and if the date of  termination  is other than
          the date of receipt of such notice,  such written notice shall specify
          the date of termination (which shall not be more than ninety (90) days
          after giving of such  notice).  The date of  termination  shall be the
          date of  receipt  of the  notice  of  termination  or any  later  date
          specified therein.

E. Effects of Termination.
   -----------------------

                                       3
<PAGE>

     1.   In the event of automatic  termination by reason of Executive's  death
          or by Conn's by reason of  Executive's  permanent  disability,  Conn's
          shall have no further  obligations under this Agreement except for its
          obligation to pay Executive's Base Salary and Incentive  Compensation,
          if any,  earned and  accrued  but unpaid  through the date of death or
          permanent  disability.  Executive  shall  have the  right  to  receive
          payments under the death or disability  benefits,  if any, provided to
          Executive pursuant to Section C.3. of this Agreement.

     2.   In the event (i) Conn's exercises its right of termination  other than
          for Cause or (ii) this  Agreement  is not  renewed  by Conn's  when it
          expires,  Conn's shall be obligated to pay Executive's Base Salary and
          Incentive Compensation,  if any, earned and accrued but unpaid through
          the date of  termination.  In addition,  Conn's shall pay as severance
          pay one (1) year of  Executive's  current Base Salary.  Such  payments
          shall  be made in equal  installments  in such  intervals  as the Base
          Salary was paid at the time of such termination or expiration.

     3.   In the  event  Conn's  terminates  Executive  for  Cause or  Executive
          terminates his  employment,  Conn's shall have no further  obligations
          under this Agreement  except for its  obligations  to pay  Executive's
          Base  Salary  earned  and  accrued  but  unpaid  through  the  date of
          termination.

     4.   If the Executive's  employment is terminated under Section E.1 or E.2,
          Executive  (and his spouse) shall be entitled to participate in Conn's
          major medical/health  insurance plan (the "Health Plan") until January
          31, 2017,  provided that Executive (or his spouse, as the case may be)
          will pay the  unsubsidized  premium  associated  with such  amount and
          shall  participate  in Medicare to the extent  eligible.  In the event
          Executive is  ineligible  to  participate  in the Health Plan,  Conn's
          shall  procure a comparable  insurance  policy for  Executive  and his
          spouse (a "Replacement  Policy").  Executive shall pay an amount equal
          to  unsubsidized  premium  he would  have paid to  participate  in the
          Health  Plan had he been  eligible,  and any  costs in  excess of such
          amounts for the Replacement Policy shall be paid by Conn's.

F. Certain  Definitions.  For purposes of this  Agreement,  the following  terms
shall have the following meanings:

     1.   "Affiliate"  shall mean,  with  respect to a person,  any other person
          controlling,  controlled  by or under  common  control  with the first
          person.

     2.   "Cause"  shall  mean (i)  behavior  of  Executive  which is adverse to
          Conn's  interests,  (ii)  Executive's  dishonesty,  criminal charge or
          conviction,  grossly negligent misconduct, willful misconduct, acts of
          bad faith,  neglect of duty or (iii) material breach of this Agreement
          which is not cured within the thirty (30) day cure period  pursuant to
          Section D.3.

                                       4
<PAGE>

     3.   "Confidential Information" shall mean information: (i) disclosed to or
          known by the Executive as a consequence  of or through his  employment
          with Conn's,  (ii) not generally  known outside Conn's and (iii) which
          relates  to any  aspect  of  Conn's  or  its  business,  research,  or
          development.  "Confidential  Information" includes, but is not limited
          to Conn's trade  secrets,  proprietary  information,  business  plans,
          marketing plans, methodologies,  computer code and programs, formulas,
          processes,   compilations   of   information,   results  of  research,
          proposals,  reports, records, financial information,  compensation and
          benefit information, cost and pricing information,  customer lists and
          contact information,  supplier lists and contact  information,  vendor
          lists and contact information, and information provided to Conn's by a
          third party under restrictions  against disclosure or use by Conn's or
          others;  provided,  however, that the term "Confidential  Information"
          does not include  information  that (a) at the time it was received by
          Executive was generally  available to the public, (b) prior to its use
          by Executive, becomes generally available to the public through no act
          or failure of Executive, (c) is received by Executive from a person or
          entity other than Conn's or an Affiliate of Conn's who is not under an
          obligation of confidence  with respect to such  information or (d) was
          generally  known by Executive by virtue of his experience and know how
          gained prior to employment with Conn's.

     4.   "Control"  and  correlative  terms  shall mean the  power,  whether by
          contract,  equity  ownership or  otherwise,  to direct the policies or
          management of a person.

     5.   "Copyright Works" shall mean materials for which copyright  protection
          may  be  obtained  including,   but  not  limited  to  literary  works
          (including  all written  material),  computer  programs,  artistic and
          graphic works (including designs,  graphs, drawings,  blueprints,  and
          other  works),  recordings,   models,   photographs,   slides,  motion
          pictures, and audio-visual works,  regardless of the form or manner in
          which documented or recorded.

     6.   "Person" shall mean an individual,  partnership,  corporation, limited
          liability  company,  trust  or  unincorporated   organization,   or  a
          government or agency or political subdivision thereof.

     7.   "Work  Product"  shall mean all  methods,  analyses,  reports,  plans,
          computer files and all similar or related information which (i) relate
          to Conn's or any of its Affiliates  and (ii) are conceived,  developed
          or made by Executive in the course of his employment by Conn's.

G. Non-Disclosure,  Non-Competition and  Non-Solicitation.  Executive and Conn's
acknowledge  and agree that during and solely as a result of his  employment  by
Conn's,   Conn's  has  provided  and  will  continue  to  provide   Confidential
Information  and special  training to Executive  in order to allow  Executive to
fulfill his  obligations  as an executive of a  publicly-held  company and under
this  Agreement.  In  consideration  of the  special  and  unique  opportunities
afforded  to  Executive  by  Conn's as a result of  Executive's  employment,  as
outlined in the previous sentence, Executive hereby agrees as follows:

     1.   Executive  agrees  that  Executive  will not,  except  as  Conn's  may
          otherwise consent or direct in writing, reveal or disclose, sell, use,
          lecture  upon,  publish or  otherwise  disclose to any third party any
          Confidential  Information  of  Conn's  or any of  its  Affiliates,  or
          authorize  anyone else to do these things at any time either during or
          subsequent to  Executive's  employment  with Conn's.  This Section G.1
          shall  continue  in  full  force  and  effect  after   termination  of
          Executive's employment for any reason.  Executive's  obligations under
          this Section G.1 with respect to any specific Confidential Information
          shall  cease  only  when that  specific  portion  of the  Confidential
          Information  becomes  publicly  known,  other  than  as  a  result  of
          disclosure  by  Executive,  in  its  entirety  and  without  combining
          portions of such  information  obtained  separately.  It is understood
          that such Confidential Information of Conn's and any of its Affiliates
          includes  matters that  Executive  conceives  or develops,  as well as
          matters  Executive  learns from other  executives of Conn's and any of
          its Affiliates.

                                       5
<PAGE>

     2.   During the Employment  Period,  Executive will not (other than for the
          benefit of Conn's or any of its Affiliates pursuant to this Agreement)
          compete  with  Conn's  or any of its  Affiliates  by  engaging  in the
          conception, design, development,  production,  marketing, or servicing
          of any  product  or  service  that  is  substantially  similar  to the
          products or services which Conn's or any of its  Affiliates  provides,
          and that he will not work for,  assist,  loan money,  extend credit or
          become  affiliated with as an individual,  owner,  partner,  director,
          officer, stockholder, employee, advisor, independent contractor, joint
          venturer,  consultant,  agent,  representative,  salesman or any other
          capacity,  either  directly or indirectly,  any individual or business
          which  offers or performs  services,  or offers or  provides  products
          substantially  similar to the services and products provided by Conn's
          or any of its Affiliates.  The  restrictions of this Section G.2 shall
          not be violated by the ownership of no more than 1% of the outstanding
          securities  of any company  whose  equity  securities  are traded on a
          national  securities  exchange  or is  quoted on the  NASDAQ  National
          Market.

     3.   Executive  agrees that he shall not,  directly or  indirectly,  at any
          time during the period of one (1) year after the  termination  of this
          Agreement  for any  reason,  including  expiration  of the  Agreement,
          within  the  geographical  area  of  100  miles  of  any  existing  or
          specifically  contemplated  Conn's  retail or support  location at the
          time of  termination,  as an  individual,  owner,  partner,  director,
          officer, stockholder, employee, advisor, independent contractor, joint
          venturer,  consultant,  agent,  representative,  salesman or any other
          capacity,  work  for,  assist,  loan  money,  extend  credit or become
          affiliated  with,  either  directly or  indirectly,  any individual or
          business  which  offers or  performs  services,  or offers or provides
          products  substantially  similar to the services and products provided
          by Conn's or any of its Affiliates.  The  restrictions of this Section
          G.3 shall not be violated by the  ownership  of no more than 1% of the
          outstanding  securities  of any company  whose equity  securities  are
          traded on a national  securities  exchange  or is quoted on the NASDAQ
          National Market. It is understood that the geographical area set forth
          in this  covenant  is  divisible  so that if this clause is invalid or
          unenforceable  in an included  geographic area, that area is severable
          and the clause remains in effect for the remaining included geographic
          areas in which the clause is valid.

     4.   Executive  agrees that for the duration of this  Agreement,  and for a
          period of two (2) years after the  termination  of this  Agreement  or
          expiration of this  Agreement,  Executive will not either  directly or
          indirectly,  on his behalf or on behalf of others, solicit, attempt to
          hire, or hire any person  employed by Conn's and any of its Affiliates
          to work for Executive or for another  entity,  firm,  corporation,  or
          individual.

                                       6
<PAGE>

     5.   Executive  acknowledges  that  Conn's  has taken  reasonable  steps to
          maintain the  confidentiality of its Confidential  Information and the
          ownership of its Work Product and Copyright Works,  which is extremely
          valuable to Conn's and provides Conn's with a competitive advantage in
          its market.  Executive  further  acknowledges that Conn's would suffer
          irreparable harm if Executive were to use or enable others to use such
          knowledge,  information,  and  business  acumen  in  competition  with
          Conn's.  Executive  acknowledges  the  necessity  of  the  restrictive
          covenants set forth herein to: protect Conn's legitimate  interests in
          Conn's Confidential Information; protect Conn's customer relations and
          the goodwill with customers and suppliers that Conn's has  established
          at its  substantial  investment;  and  protect  Conn's  as a result of
          providing Executive with specialized knowledge,  training, and insight
          regarding  Conn's  operations as a  publicly-held  company.  Executive
          further agrees and acknowledges that these  restrictive  covenants are
          reasonably  limited  as  to  time,   geographic  area,  and  scope  of
          activities  to be  restricted  and that such  promises do not impose a
          greater  restraint  on  Executive  than is  necessary  to protect  the
          goodwill,  Confidential  Information  and  other  legitimate  business
          interests of Conn's.  Executive agrees that any breach of this Section
          G cannot be remedied solely by money damages,  and that in addition to
          any other  remedies  Conn's  may have,  Conn's is  entitled  to obtain
          injunctive relief against Executive without the requirement of posting
          bond or other security. Nothing herein, however, shall be construed as
          limiting Conn's right to pursue any other  available  remedy at law or
          in equity,  including  recovery  of damages  and  termination  of this
          Agreement.

     6.   Executive acknowledges that all writings, records, and other documents
          and things comprising, containing, describing, discussing, explaining,
          or evidencing  any  Confidential  Information,  Work  Product,  and/or
          Copyright Works of Conn's, any Affiliate of Conn's, or any third party
          with which Conn's has a confidential relationship,  is the property of
          Conn's  or  such  Affiliate.  All  property  belonging  to  Conn's  in
          Executive's  custody or possession  that has been obtained or prepared
          in the  course of  Executive's  employment  with  Conn's  shall be the
          exclusive property of Conn's,  shall not be copied and/or removed from
          the  premises of Conn's,  except in pursuit of the business of Conn's,
          and  shall  be  delivered   to  Conn's,   along  with  all  copies  or
          reproductions  of  same,  upon  notification  of  the  termination  of
          Executive's  employment  or at any other  time  requested  by  Conn's.
          Conn's  shall  have the  right to  retain,  access,  and  inspect  all
          property  of any kind in  Executive's  office,  work area,  and on the
          premises of Conn's upon  termination of Executive's  employment and at
          any time during Executive's employment,  to ensure compliance with the
          terms of this Agreement.

     7.   The terms of this Section G are continuing in nature and shall survive
          the termination or expiration of this Agreement.

H. Notices.  All notices and other  communications under this Agreement shall be
in writing and shall be  delivered  personally  or by  facsimile  or  electronic
delivery,  given by hand delivery to the other party,  sent by overnight courier
or sent by registered  or certified  mail,  return  receipt  requested,  postage
prepaid, to:

                                       7
<PAGE>

   If to Executive:  Thomas J. Frank, Sr.
                     3295 College Street
                     Beaumont, Texas 77701
                     Fax No.: (800) 511-5746

   If to Company:    Conn's, Inc.
                     3295 College Street
                     Beaumont, Texas 77701
                     Attn: General Counsel
                     Fax No.: (409) 212-9521

   with a copy to:   Fulbright & Jaworski L.L.P.
                     2200 Ross Avenue, Suite 2800
                     Dallas, Texas  75201
                     Attn: Thomas W. Hughes
                     Fax No.: (214) 855-8200

I. Assignment.  Conn's shall require any successors (whether direct or indirect,
by purchase,  merger,  consolidation or otherwise) to a controlling  interest in
the  business,  assets or equity of Conn's to assume and agree to  perform  this
Agreement  in the  same  manner  and to the same  extent  that  Conn's  would be
required to perform if no such  succession had taken place.  This Agreement is a
personal  employment  contract  and the rights,  obligations  and  interests  of
Executive under this Agreement may not be sold, assigned,  transferred,  pledged
or hypothecated by Executive.

J. Binding  Agreement.  Executive  understands  that his obligations  under this
Agreement   are   binding   upon   Executive's   heirs,   successors,   personal
representatives and legal representatives.

K.  Arbitration.  Except for any  controversy  or claim relating to Section G of
this  Agreement,  any  controversy  or claim  arising out of or relating to this
Agreement  or the  breach of any  provision  of this  Agreement,  including  the
arbitrability  of any  controversy  or claim,  shall be settled  by  arbitration
administered by the American Arbitration  Association ("AAA") under its National
Rules for the  Resolution  of  Employment  Disputes and the  Optional  Rules for
Emergency  Measures  of  Protection  of the AAA,  and  judgment  upon the  award
rendered by the  arbitrator(s)  may be entered in any court having  jurisdiction
thereof.  Any  provisional  remedy which would be available from a court of law,
shall be available from the arbitrator to the parties to this Agreement  pending
arbitration.  Arbitration  of disputes is  mandatory  and in lieu of any and all
civil  causes of action and  lawsuits  either  party may have  against the other
arising out of Executive's  employment  with Conn's.  Civil  discovery  shall be
permitted  for the  production  of  documents  and  taking of  depositions.  The
arbitrator(s)  shall be guided by the Texas Rules of Civil Procedure in allowing
discovery and all issues regarding  compliance with discovery  requests shall be
decided by the  arbitrator(s).  The Federal  Arbitration  Act shall  govern this
Section  K.  This  Agreement  shall  in  all  other  respects  be  governed  and
interpreted by the laws of the State of Texas, excluding any conflicts or choice
of  law  rule  or  principles  that  might   otherwise  refer   construction  or
interpretation of this Agreement to the substantive law of another jurisdiction.
The arbitration shall be conducted in Beaumont,  Texas by one neutral arbitrator
chosen by AAA according to its National  Rules for the  Resolution of Employment
Disputes if the amount of the claim is one million  dollars  ($1,000,000.00)  or
less and by three  neutral  arbitrators  chosen by AAA in the same manner if the
amount of the claim is more than one million  dollars  ($1,000,000.00).  Neither
party nor the arbitrator(s) may disclose the existence,  content,  or results of
any  arbitration  hereunder  without the prior  written  consent of both parties
unless  compelled to do so either by judicial  process or in order to enforce an
arbitration  award rendered pursuant to this Section K. All fees and expenses of
the arbitration shall be borne by the parties equally. However, each party shall
bear the expense of its own counsel,  experts,  witnesses,  and  preparation and
presentation of proofs.  The prevailing party,  according to the  arbitrator(s),
shall be entitled to an award of its reasonable attorneys' fees.

                                       8
<PAGE>

L. Waiver.  No waiver by either party to this  Agreement of any right to enforce
any term or condition  of this  Agreement,  or of any breach of this  Agreement,
shall be deemed a waiver of such  right in the  future or of any other  right or
remedy available under this Agreement.

M.  Severability.  If any provision of this Agreement as applied to either party
or to any circumstances  shall be adjudged by a court of competent  jurisdiction
or arbitrator to be void or  unenforceable  the same shall in now way affect any
other  provision of this  Agreement or the  validity or  enforceability  of this
Agreement. If any court or arbitrator construes any of the provisions of Section
G of this  Agreement,  or any part thereof,  to be  unreasonable  because of the
duration of such provision or the geographic or other scope thereof,  such court
or  arbitrator  shall reduce the duration or restrict  the  geographic  or other
scope of such provision or enforce such provision to the maximum extent possible
as so reduced or restricted.

N. Entire Agreement;  Amendment.  This Agreement, the Indemnification  Agreement
entered into by Conn's and Executive  and any  agreements  evidencing  any stock
options  granted to Executive  pursuant to Section C.4 of this  Agreement  shall
constitute the entire agreement  between the parties with respect to Executive's
employment with Conn's during the Employment Period. This Agreement replaces and
supersedes any and all existing  agreements  entered into between  Executive and
Conn's, whether oral or written, regarding the subject matter of this Agreement.
This Agreement may not be amended or modified other than by a written  agreement
executed by the parties to this  Agreement or their  respective  successors  and
legal representatives.

O. Understand Agreement.  Executive represents and warrants that he has (i) read
and understood each and every  provision of this Agreement,  (ii) been given the
opportunity  to obtain  advice from legal  counsel of choice,  if necessary  and
desired,  in order to interpret  any and all  provisions  of this  Agreement and
(iii) freely and voluntarily entered into this Agreement.

P.  Governing  Law.  This  Agreement  shall  be  governed  by and  construed  in
accordance  with the laws of the State of Texas and is  performable in Beaumont,
Texas.

Q. Professional/Personal.  Membership by Executive on corporate and civic boards
should be  accepted  only  after  consideration  of  conflict  of  interest  and
consultation with the Board.  Conn's requires  Executive to have a comprehensive
annual medical physical examination.

R.  Counterparts.  This  Agreement may be executed in one or more  counterparts,
each of which shall be deemed to be an original, but all of which taken together
shall constitute one and the same instrument.

                                       9
<PAGE>

S. Titles;  Pronouns and Plurals.  The titles to the sections of this  Agreement
are inserted for  convenience  of reference only and should not be deemed a part
hereof or affect the  construction or  interpretation  of any provision  hereof.
Whenever  the context may  require,  any pronoun  used in this  Agreement  shall
include the corresponding masculine,  feminine or neuter forms, and the singular
form of nouns, pronouns, and verbs shall include the plural and vice versa.

T.  Survival.  Sections  E  through  P  of  this  Agreement  shall  survive  the
termination of Executive's employment or expiration of this Agreement.

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first written above.

EXECUTIVE                                           CONN'S, INC.

/s/ Thomas J. Frank, Sr.                            By:  /s/ William C. Nylin
------------------------                                 --------------------
Thomas J. Frank, Sr.                                     William C. Nylin
                                                         Executive Vice Chairman

                                       10
<PAGE>

                                   SCHEDULE A

                            DUTIES & RESPONSIBILITIES

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