Document:

Exhibit
10.4

 

Execution
Version

 

 

SHARE
REPURCHASE AGREEMENT

 

This
Share Repurchase Agreement (this “Agreement”) is made and entered into effective as of December 1, 2021. Capitalized
terms used but not defined herein have the meanings ascribed thereto in the BCA (as defined below).

 

AMONG:

 

	(1)	CF
                                            Acquisition Corp. VI, a Delaware corporation (“SPAC”); and

 

	(2)	Christopher
                                            Pavlovski, an individual resident of Toronto, Canada (the “Shareholder”).

 

RECITALS:

 

A On
the date hereof and concurrently with the execution of this Agreement, SPAC has entered into a Business Combination Agreement (the “BCA”)
with Rumble Inc., an Ontario corporation (the “Company”), of which the Shareholder is the Founder and Chief Executive
Officer.

 

B.
 At the closing of the transactions contemplated by the BCA and the Ancillary Agreements (the
“Transaction Closing”), among other transactions, the Shareholder will be issued ExchangeCo Exchangeable Shares and
shares of SPAC Class C Common Stock and SPAC Class D Common Stock.

 

C.
 Subject to and conditioned upon the occurrence of the Transaction Closing, the Shareholder
desires to sell to SPAC and/or to ExchangeCo (a newly formed corporation to be formed by SPAC under the laws of the Province of Ontario,
Canada as an indirect subsidiary of SPAC in accordance with the BCA), and SPAC desires to repurchase (or to cause ExchangeCo to repurchase)
from the Shareholder, 1,100,000 ExchangeCo Exchangeable Shares (the “Repurchase Shares”) on the terms and conditions
set forth herein.

 

D. Concurrently
with the consummation of the Repurchase (as defined below), SPAC will redeem a corresponding number of shares of SPAC Class C Common
Stock held by the Shareholder on the terms and conditions set forth herein (the “Redemption”).

 

NOW,
THEREFORE, in consideration of the foregoing premises, agreements and covenants herein set forth, the parties hereto, intending to be
legally bound hereby, agree as follows:

 

		1.	Repurchase
                                            and Redemption.  At the Repurchase Closing, SPAC agrees to repurchase, and
                                            the Shareholder agrees to sell, transfer and deliver to SPAC, the Repurchase Shares subject
                                            to the terms and conditions set forth herein (the “Repurchase”). The repurchase
                                            price (the “Repurchase Price”) for the Repurchase Shares shall be $11,000,000.00
                                            in cash, or $10.00 (ten dollars) per Repurchase Share. Concurrently with the consummation
                                            of the Repurchase, SPAC shall redeem 1,100,000 shares of SPAC Class C Common Stock (the “Redemption
                                            Shares”) held by the Shareholder, in each case at a redemption price equal to the
                                            par value thereof (the “Redemption Price”) (i.e., $0.0001 per share, or
                                            an aggregate redemption price of $110 for all such shares of SPAC Class C Common Stock being
                                            redeemed pursuant to this Agreement).

 

     

     

    

 

		2.	Payment
                                            of Repurchase Price. At the Repurchase Closing (as defined below), SPAC shall deliver,
                                            or cause to be delivered, the Repurchase Price and the Redemption Price to the Shareholder
                                            by wire transfer in immediately available funds to the bank account designated by the Shareholder
                                            in writing.

 

		3.	Closing. 
                                            The consummation of the Repurchase (“Repurchase Closing”) is subject to
                                            and conditioned upon the occurrence of the Transaction Closing, and shall take place immediately
                                            following the Transaction Closing on the Closing Date (as defined in the BCA). At the Repurchase
                                            Closing, the Shareholder shall surrender the Repurchase Shares and Redemption Shares to SPAC
                                            (or, at SPAC’s direction, to ExchangeCo) for repurchase and redemption effective upon
                                            receipt of the Repurchase Price and the Redemption Price. SPAC shall thereafter (i) cause
                                            ExchangeCo to cancel and retire the Repurchase Shares and (ii) cancel and retire the Redemption
                                            Shares.

 

The
Shareholder hereby acknowledges that SPAC will instruct its transfer agent to update SPAC’s shareholder ledger immediately after
the consummation of the Repurchase Closing to reflect the Repurchase of the Repurchase Shares and redemption of the Redemption Shares.

 

The
Shareholder acknowledges that effective from the consummation of the Repurchase Closing, he shall cease to have any rights with respect
to the Repurchase Shares and the Redemption Shares (except the right to receive the Repurchase Price and Redemption Price payable under
this Agreement).

 

		4.	Representations
                                            and Warranties of the Shareholder.  The Shareholder hereby represents and warrants
                                            to SPAC that (a) the Shareholder has full legal right and capacity to execute and deliver
                                            this Agreement and, subject to consummation of the transactions contemplated by the BCA and
                                            the Ancillary Agreements in accordance with the terms thereof, to perform the Shareholder’s
                                            obligations hereunder and (b) subject to the consummation of the Closing in accordance with
                                            the terms of the BCA, the Shareholder will own the Repurchase Shares and the Redemption Shares
                                            free and clear of all liens, encumbrances and claims of others (excepting restrictions on
                                            transfer under applicable securities laws, the New SPAC Governing Documents and the Lockup
                                            Agreement).

 

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		5.	Representations
                                            and Warranties of SPAC.  SPAC hereby represents and warrants to the Shareholder
                                            that (a) SPAC has full legal right, power and authority to execute and deliver this Agreement
                                            and, subject to consummation of the transactions contemplated by the BCA and the Ancillary
                                            Agreements in accordance with the terms thereof, to perform its obligations hereunder, and
                                            (b) the execution, delivery and performance of this Agreement by SPAC have been duly authorized
                                            by all necessary corporate and shareholder action.

 

		6.	Withholding.  Any
                                            and all payments to be made under this Agreement shall be made without deduction or withholding
                                            for any taxes.

 

		7.	Survival.
                                            All the agreements, representations and warranties made by each party hereto in this Agreement
                                            shall survive the Repurchase Closing until the expiration of any applicable statute of limitations.

 

		8.	Amendments
                                            and Waivers. This Agreement may not be amended, modified or waived except by an instrument
                                            in writing, signed by the party against whom enforcement of such amendment, modification
                                            or waiver is sought.

 

		9.	Entire
                                            Agreement. This Agreement constitutes the entire agreement, and supersedes all other
                                            prior agreements, understandings, representations and warranties, both written and oral,
                                            among the parties, with respect to the subject matter hereof.

 

		10.	Further
                                            Assurances.  Each of SPAC and the Shareholder agree that they will execute
                                            and deliver such additional instruments and documents as may reasonably be required to effect
                                            the Repurchase and the Redemption and to fulfill the respective obligations of SPAC and the
                                            Shareholder under this Agreement.

 

		11.	Assignment.
                                            No party hereto shall assign this Agreement or any part hereof without the prior written
                                            consent of the other party and any such purported assignment without prior written consent
                                            shall be void.

 

		12.	Successors
                                            and Assigns. This Agreement shall be binding upon, and inure to the benefit of the parties
                                            hereto and their heirs, executors, administrators, successors, legal representatives, and
                                            permitted assigns, and the agreements, representations, warranties, covenants and acknowledgments
                                            contained herein shall be deemed to be made by, and be binding upon, such heirs, executors,
                                            administrators, successors, legal representatives and permitted assigns.

 

		13.	Counterparts.
                                            This Agreement may be executed in one or more counterparts (including by facsimile, electronic
                                            mail or in .pdf (including any electronic signature covered by the U.S. federal ESIGN Act
                                            of 2000, Uniform Electronic Transactions Act, the Electronic Signatures and Records Act or
                                            other applicable law, e.g., www.docusign.com)) and by different parties in separate counterparts,
                                            with the same effect as if all parties hereto had signed the same document. All counterparts
                                            so executed and delivered shall be construed together and shall constitute one and the same
                                            agreement.

 

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		14.	Specific
                                            Performance. The parties hereto agree that irreparable damage would occur in the event
                                            that any of the provisions of this Agreement were not performed in accordance with their
                                            specific terms or were otherwise breached. It is accordingly agreed that the parties shall
                                            be entitled to equitable relief, including an injunction or injunctions to prevent breaches
                                            of this Agreement and to enforce specifically the terms and provisions of this Agreement,
                                            this being in addition to any other remedy to which such party is entitled at law, in equity,
                                            in contract, in tort or otherwise. Each party hereto further agrees that none of the parties
                                            hereto shall be required to obtain, furnish or post any bond or similar instrument in connection
                                            with or as a condition to obtaining any remedy referred to in this Section 14, and each party
                                            hereto irrevocably waives any right it may have to require the obtaining, furnishing or posting
                                            of any such bond or similar instrument.

 

		15.	GOVERNING
                                            LAW AND JURY TRIAL. THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE
                                            WITH, THE LAWS OF THE STATE OF NEW YORK, WITHOUT REGARD TO THE PRINCIPLES OF CONFLICTS OF
                                            LAWS THAT WOULD OTHERWISE REQUIRE THE APPLICATION OF THE LAW OF ANY OTHER STATE. EACH PARTY
                                            HERETO HEREBY WAIVES ANY RIGHT TO A JURY TRIAL IN CONNECTION WITH ANY LITIGATION PURSUANT
                                            TO THIS AGREEMENT AND THE TRANSACTIONS CONTEMPLATED HEREBY.

 

		16.	Venue.
                                            Each party hereby irrevocably and unconditionally consents to submit to the exclusive jurisdiction
                                            of the United States District Court for the Southern District of New York or, if there is
                                            no federal jurisdiction, in the state courts sitting in New York County in the State of New
                                            York (the “Chosen Court”) for any actions, suits or proceedings arising
                                            out of or relating to this Agreement and the transactions contemplated hereby (and each party
                                            agrees not to commence any action, suit or proceeding relating thereto except in such courts).
                                            Each party hereby irrevocably and unconditionally waives any objection to the laying of venue
                                            of any action, suit or proceeding arising out of this Agreement or the transactions contemplated
                                            hereby, in the Chosen Court, and hereby further irrevocably and unconditionally waives and
                                            agrees not to plead or claim in any such court that any such action, suit or proceeding brought
                                            in any such court has been brought in an inconvenient forum. To the extent he has or hereafter
                                            may acquire any immunity from jurisdiction of any court or from any legal process (whether
                                            through service or notice, attachment prior to judgment, attachment in aid of execution,
                                            execution or otherwise) with respect to himself or his property, the Shareholder hereby irrevocably
                                            waives such immunity in respect of his obligations with respect to this Agreement.

 

		17.	Notices.
                                            All notices, consents, waivers and other communications hereunder shall be in writing and
                                            shall be deemed to have been duly given (i) when delivered in person, (ii) when delivered
                                            by facsimile or email, with affirmative confirmation of receipt, (iii) one (1) business day
                                            after being sent, if sent by reputable, internationally recognized overnight courier service
                                            or (iv) three (3) business days after being mailed, if sent by registered or certified mail,
                                            prepaid and return receipt requested, (A) in the case of the Shareholder, to the address
                                            set forth on the signature page hereto and (B) in the case of SPAC, to the addresses set
                                            forth in Section 10.3 of the BCA.

 

		18.	Severability.
                                            If any provision of this Agreement shall be invalid, illegal or unenforceable, the validity,
                                            legality or enforceability of the remaining provisions of this Agreement shall not in any
                                            way be affected or impaired thereby and shall continue in full force and effect. The parties
                                            will endeavor in good faith negotiations to replace the prohibited, invalid or unenforceable
                                            provision(s) with a valid provision(s), the effect of which comes as close as possible to
                                            that of the prohibited, invalid or unenforceable provision(s).

 

		19.	Section
                                            16b-3. Prior to the Repurchase Closing, SPAC shall
                                            take such steps as may be reasonably required to cause the Repurchase to be exempt under
                                            Rule 16b-3 promulgated under the Securities Exchange Act of 1934, as amended.

 

[signature
page follows]

 

    4

     

    

 

IN
WITNESS WHEREOF, the parties hereto have executed this Agreement on this day and year first above written.

 

	THE SHAREHOLDER:
    	 
	 	 
	/s/
    Christopher Pavlovski	 
	Christopher Pavlovski	 
	 	 
	Address for
    notices:	 
	 	 
	SPAC:	 
	 	 
	CF
    ACQUISITION CORP. VI	 
	 	 
	By:	/s/
    Howard W. Lutnick	 
	 	Name:   	Howard W. Lutnick	 
	 	Title:	Chief Executive Officer	 

 

 

5Exhibit 10.5

 

Execution Version

 

FORM OF LOCK-UP AGREEMENT

 

THIS LOCK-UP AGREEMENT (this
“Agreement”) is made and entered into as of December 1, 2021 by and among (i) Rumble Inc., an Ontario corporation
(the “Company”), (ii) CF Acquisition Corp. VI, a Delaware corporation (“SPAC”) and
(iii) the undersigned (“Holder”). Any capitalized term used but not defined in this Agreement will have the
meaning ascribed to such term in the BCA (as defined below).

 

WHEREAS, on or about
the date of this Agreement, SPAC and the Company have entered into a Business Combination Agreement (as amended from time to time in accordance
with the terms thereof, the “BCA”), pursuant to which, among other matters, upon the consummation of the transactions
contemplated thereby (the “Closing”), by means of an Arrangement pursuant to the OBCA involving SPAC, ExchangeCo,
CallCo, the Company and the securityholders of the Company, (a) the Company Electing Shareholders will exchange their respective Company
Shares for ExchangeCo Exchangeable Shares (and will subscribe for a corresponding number of shares of SPAC Class C Common Stock for nominal
value), (b) the Key Individual will make the Key Individual Subscription to SPAC in exchange for shares of SPAC Class D Common Stock,
(c) the Company Non-Electing Shareholders will exchange their respective Company Shares for shares of SPAC Class A Common Stock (collectively,
the exchanges, contributions and subscriptions described in clauses (a), (b) and (c), the “Share Exchanges”); and (d)
subject to application of the Option Exchange Ratio or Company Exchange Ratio, as applicable, the Company Options shall be exchanged for
Exchanged Company Options and the Company Warrant shall be exchanged for shares of SPAC Class A Common Stock;

 

WHEREAS, as of the
date hereof, Holder is a holder of Company Shares, Company Options and/or the Company Warrant in such amounts and classes or series as
set forth underneath Holder’s name on the signature page hereto; and

 

WHEREAS, pursuant to
the BCA, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties desire
to enter into this Agreement, pursuant to which the SPAC Common Stock, ExchangeCo Shares, and/or Exchanged Company Options to be received
by Holder as consideration pursuant to the transactions contemplated by the BCA, including any Seller Escrow Shares, any SPAC Common Stock
underlying the Exchanged Company Options (as exercised) and the Company Warrant and any SPAC Common Stock issued in connection with an
exchange of ExchangeCo Shares, and further including any other securities held by the Holder immediately following the Share Exchanges
which are convertible into, or exercisable, or exchangeable for, SPAC Common Stock (all such securities, together with any securities
paid as dividends or distributions with respect to such securities or into which such securities are exchanged or converted, but not including
any shares issued in connection with the PIPE Subscription Agreements, the “Restricted Securities”) shall become
subject to limitations on disposition as set forth herein.

 

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NOW, THEREFORE,
in consideration of the premises set forth above, which are incorporated in this Agreement as if fully set forth below, and intending
to be legally bound hereby, the parties hereby agree as follows:

 

1. Lock-Up
Provisions.

 

(a) Holder
hereby agrees not to, without the prior written consent of SPAC (subject to Section 2(h)), during the period (the “Lock-Up
Period”) commencing from the Closing and ending on the earlier of (A) the one (1) year anniversary of the date of the Closing,
(B) the date on which the closing price of the SPAC Common Stock on the stock exchange on which the SPAC Common Stock is listed equals
or exceeds $15.00 per share (as adjusted for stock splits, stock dividends, reorganizations, recapitalizations and the like) for any 20
Trading Days within any 30 day Trading Day period commencing at least 150 days after the Closing Date, and (C) subsequent to the Closing,
the date on which SPAC consummates a liquidation, merger, capital stock exchange, reorganization, or other similar transaction that results
in all of SPAC’s stockholders having the right to exchange their SPAC Common Stock for cash, securities or other property: (i) sell,
offer to sell, contract or agree to sell, hypothecate, pledge, grant any option to purchase or otherwise dispose of or agree to dispose
of, directly or indirectly, or establish or increase a put equivalent position or liquidate or decrease a call equivalent position within
the meaning of Section 16 of the Exchange Act, and the rules and regulations of the SEC promulgated thereunder, with respect to any Restricted
Securities owned by Holder, (ii) enter into any swap or other arrangement that transfers to another, in whole or in part, any of
the economic consequences of ownership of the Restricted Securities owned by Holder, whether any such transaction is to be settled by
delivery of such securities, in cash or otherwise, or (iii) publicly announce any intention to effect any transaction specified in clause
(i) or (ii) (any of the foregoing described in clauses (i), (ii) or (iii), a “Prohibited Transfer”). The foregoing
sentence shall not apply to any of the following actions in respect of any or all of the Restricted Securities owned by Holder (each transferee
of a transfer or other action referred to below, a “Permitted Transferee”):

 

(i) in
the case of an entity, transfers (A) to another entity that is an affiliate (as defined in Rule 405 promulgated under the Securities Act)
of the undersigned, (B) as part of a distribution to members, partners or stockholders of the undersigned or (C) to officers or directors,
any current or future affiliate or family member of any of Holder’s officers or directors, or to any member(s), officers, directors
or employees of Holder or any of its current or future affiliates;

 

(ii) in
the case of an individual, transfers by gift to members of the individual’s immediate family or to a trust, the beneficiary of which
is a member of one of the individual’s immediate family, an affiliate of such person or to a charitable organization;

 

(iii) in
the case of an individual, transfers by virtue of laws of descent and distribution upon death of the individual;

 

(iv) in
the case of an individual, transfers by operation of law or pursuant to a court order, such as a qualified domestic relations order, divorce
decree or separation agreement;

 

(v) in
the case of an individual, transfers to a partnership, limited liability company or other entity of which the undersigned and/or the immediate
family (as defined below) of the undersigned are the legal and beneficial owner of all of the outstanding equity securities or similar
interests;

 

(vi) in
the case of an entity that is a trust, transfers to a trustor or beneficiary of the trust or to the estate of a beneficiary of such trust;

 

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(vii) in
the case of an entity, transfers by virtue of the laws of the state or province of the entity’s organization and the entity’s
organizational documents upon dissolution of the entity;

 

(viii) transfers
of Restricted Securities as a bona fide gift, or to a charitable organization or educational institution in a transaction not involving
a disposition for value;

 

(ix) transfers
by Holder of Exchanged Company Options or restricted SPAC Common Stock, in connection with the exercise of an Exchanged Company Option
that is scheduled by its terms in effect as of the date hereof to expire (including expiration in connection with a termination of employment)
during the Lock-Up Period or the lapse of a substantial risk of forfeiture (within the meaning of Section 83 of the Code) in respect of
restricted SPAC Common Stock held by Holder, in each case in accordance with the express terms of the applicable grant agreement (and
without any consent or additional action (other than a termination of employment) by the Company’s Board of Directors triggering
such exercise or vesting), transfers by Holder of a number of shares of SPAC Common Stock or ExchangeCo Shares with a market price up
to the maximum tax amount incurred by Holder as a direct result of the exercise of such Exchanged Company Options or the lapse of the
substantial risk of forfeiture in respect of such restricted SPAC Common Stock, and the payment of the exercise price of any such Exchanged
Company Options through a cashless exercise thereof (for the avoidance of doubt, any SPAC Common Stock received upon exercise of Exchanged
Company Options (or formerly restricted SPAC Common Stock), after giving effect to the transfers permitted by this clause (ix), shall
remain subject to the restrictions of this Lock-Up Agreement during the Lock-Up Period);

 

(x) transfers
to SPAC pursuant to any contractual arrangement in effect at the effective time of the Share Exchanges that provides for the repurchase
by SPAC or forfeiture of SPAC Common Stock or other securities convertible into or exercisable or exchangeable for SPAC Common Stock (i)
in connection with the termination of the Holder’s service to SPAC, (ii) in accordance with the Key Individual Share Repurchase
Agreement, (iii) as otherwise contemplated by Section 2.15 of the BCA or (iv) pursuant to any agreement containing a holdback of shares
to satisfy any indemnification obligations; and

 

(xi) the
entry, by the Holder, at any time after the effective time of the Share Exchanges, of any trading plan providing for the sale of SPAC
Common Stock by the Holder, which trading plan meets the requirements of Rule 10b5-1(c) under the Exchange Act; provided, however, that
such plan does not provide for, or permit, the sale of any SPAC Common Stock during the Lock-Up Period and no public announcement or filing
is voluntarily made or required regarding such plan during the Lock-Up Period;

 

provided, however, that it
shall be a condition to any transfer pursuant to clauses (i) through (viii) above that the Permitted Transferee of such transfer shall
enter into a written agreement, in substantially the form of this Lock-Up Agreement (it being understood that any references to “immediate
family” in the agreement executed by such transferee shall expressly refer only to the immediate family of the Holder and not to
the immediate family of the transferee), stating that such Permitted Transferee is receiving and holding the Lock-Up Shares subject to
the provisions of this Lock-Up Agreement, and that there shall be no further transfer of such Lock-Up Shares except in accordance with
this Lock-Up Agreement. For purposes of this paragraph, “immediate family” shall mean a spouse, domestic partner,
child (including by adoption), father, mother, brother or sister, in each case, of the undersigned, and lineal descendant (including by
adoption) of the undersigned or of any of the foregoing persons; and “affiliate” shall have the meaning set forth in Rule
405 under the Securities Act. Holder further agrees to execute such agreements as may be reasonably requested by SPAC that are consistent
with the foregoing or that are necessary to give further effect thereto.

 

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(b) If
any Prohibited Transfer is made or attempted contrary to the provisions of this Agreement, such purported Prohibited Transfer shall be
null and void ab initio, and SPAC shall refuse to recognize any such purported transferee of the Restricted Securities as one of
its equity holders for any purpose. In order to enforce this Section 1, SPAC may impose stop-transfer instructions with respect
to the Restricted Securities of Holder (and Permitted Transferees and assigns thereof) until the end of the Lock-Up Period.

 

(c) During
the Lock-Up Period, each certificate evidencing any Restricted Securities shall be stamped or otherwise imprinted with a legend in substantially
the following form, in addition to any other applicable legends:

 

“THE SECURITIES REPRESENTED BY THIS
CERTIFICATE ARE SUBJECT TO RESTRICTIONS ON TRANSFER SET FORTH IN A LOCK-UP AGREEMENT, DATED AS OF DECEMBER 1, 2021, BY AND AMONG THE ISSUER
OF SUCH SECURITIES (THE “ISSUER”), THE ISSUER’S SECURITY HOLDER NAMED THEREIN AND CERTAIN OTHER PARTIES NAMED THEREIN,
AS AMENDED. A COPY OF SUCH LOCK-UP AGREEMENT WILL BE FURNISHED WITHOUT CHARGE BY THE ISSUER TO THE HOLDER HEREOF UPON WRITTEN REQUEST.”

 

Promptly upon the expiration of the Lock-Up Period,
SPAC will make reasonable best efforts to remove such legend from the certificates evidencing the Restricted Securities.

 

(d) For
the avoidance of any doubt, Holder shall retain all of its rights as a stockholder of SPAC and/or ExchangeCo during the Lock-Up Period,
including the right to vote any Restricted Securities.

 

(e) Holder
hereby acknowledges and agrees that, upon the Closing, each of Holder’s Company Options outstanding immediately prior to the Closing,
whether vested or unvested, shall automatically and without any required action on the part of Holder or any other beneficiary thereof,
be converted into Exchanged Company Options in accordance with Section 2.9(c)(i) of the BCA, as applicable, and without any right or claim
to any further equity or other compensation with respect to such Company Options.

 

(f) Holder
hereby acknowledges and agrees that, upon the Closing, Holder’s Company Warrant outstanding immediately prior to the Closing, shall
automatically and without any required action on the part of Holder or any other beneficiary thereof, be converted into SPAC Class A Common
Stock (and a portion of which will be Seller Escrow Shares) in accordance with Section 2.9(d) of the BCA, as applicable, and without any
right or claim to any further equity or other compensation with respect to the Company Warrant.

 

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(g) Without
limiting the terms set forth in clauses (i)-(xi) of Section 1(a) hereof, Holder shall be free to engage in bona-fide purchase or sale
transactions involving SPAC Common Stock or other securities convertible into or exercisable or exchangeable for SPAC Common Stock in
compliance with applicable laws and solely to the extent acquired in bona fide open market transactions, provided, that
no such sale transaction is required to be, or is, publicly announced (whether on Form 4, Form 5 or otherwise) during the Lock-Up Period.
Holder acknowledges that U.S. securities laws and other laws prohibit any person who has material, non-public information concerning SPAC
from purchasing or selling any of its securities, and from communicating such information to any person under circumstances in which it
is reasonably foreseeable that such person is likely to purchase or sell such securities.

 

2. Miscellaneous.

 

(a) Termination
of BCA. This Agreement shall be binding upon Holder upon Holder’s execution and delivery of this Agreement, but this Agreement
shall only become effective upon the Closing. Notwithstanding anything to the contrary contained herein, in the event that the BCA is
terminated in accordance with its terms prior to the Closing, this Agreement and all rights and obligations of the parties hereunder shall
automatically terminate and be of no further force or effect.

 

(b) Binding
Effect; Assignment. This Agreement and all of the provisions hereof shall be binding upon and inure to the benefit of the parties
hereto and their respective permitted successors and assigns. This Agreement and all obligations of Holder are personal to Holder and
may not be transferred or delegated by Holder at any time without the prior written consent of SPAC in accordance with Section 2(h),
except in accordance with the procedures set forth for transfers of Restricted Securities to Permitted Transferees in the second sentence
of Section 1(a). Each of SPAC and the Company may freely assign any or all of its rights under this Agreement, in whole or in part,
to any successor entity (whether by merger, consolidation, equity sale, asset sale plan of arrangement/exchange or otherwise) without
obtaining the consent or approval of Holder. For the avoidance of doubt this Section 2(b) does not apply to Sponsor’s rights under
Section 2(h).

 

(c) Third
Parties. Except for the rights of the Sponsor (or its assignee) as provided in Section 2(h), nothing contained in this Agreement or
in any instrument or document executed by any party in connection with the transactions contemplated hereby shall create any rights in,
or be deemed to have been executed for the benefit of, any person or entity that is not a party hereto or thereto or a successor or permitted
assign of such a party.

 

(d) Governing
Law; Jurisdiction; Waiver of Jury Trial. Sections 10.7 and 10.14 of the BCA shall apply to this Agreement mutatis mutandis.

 

(e) Interpretation.
The titles and subtitles used in this Agreement are for convenience only and are not to be considered in construing or interpreting this
Agreement. In this Agreement, unless the context otherwise requires: (i) any pronoun used in this Agreement shall include the corresponding
masculine, feminine or neuter forms, and the singular form of nouns, pronouns and verbs shall include the plural and vice versa; (ii)
“including” (and with correlative meaning “include”) means including without limiting the generality of any description
preceding or succeeding such term and shall be deemed in each case to be followed by the words “without limitation”; (iii)
the words “herein,” “hereto,” and “hereby” and other words of similar import shall be deemed in each
case to refer to this Agreement as a whole and not to any particular section or other subdivision of this Agreement; and (iv) the term
“or” means “and/or”. The parties have participated jointly in the negotiation and drafting of this Agreement.
Consequently, in the event an ambiguity or question of intent or interpretation arises, this Agreement shall be construed as if drafted
jointly by the parties hereto, and no presumption or burden of proof shall arise favoring or disfavoring any party by virtue of the authorship
of any provision of this Agreement.

 

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(f) Notices.
All notices, consents, waivers and other communications hereunder shall be in writing and shall be deemed to have been duly given when
delivered (i) in person, (ii) by email during normal business hours, (iii) by FedEx, UPS or other nationally recognized overnight courier
service or (iv) after posting in the United States mail having been sent registered or certified mail return receipt requested, postage
prepaid, and otherwise on the next Business Day, addressed as follows (or at such other address for a party as shall be specified by like
notice):

 

	
    If to SPAC prior to the Closing, to: 

     
	
    CF Acquisition Corp. VI

    110 East 59th Street

    New York, New York 10022

    Attention: Chief Executive Officer

    Email: XXXXXX

    and

    Hughes Hubbard & Reed LLP

    One Battery Park Plaza

    New York, New York 10004

    Email: XXXXXX and XXXXXX

    Attention: Ken Lefkowitz and Michael Traube

	
    

    If to the Company and, from and after the Closing, SPAC, to:

     

     
	
    Rumble Inc.

    218 Adelaide Street West, Suite 400

    Toronto, Ontario M5H 1W7

    Email: XXXXXX and XXXXXX

    Attention: Christopher Pavlovski and Michael Ellis

     

    with copies (which shall not constitute notice) to:

     

    Willkie Farr & Gallagher LLP

    787 Seventh Avenue

    New York, New York 10019

    Email: XXXXXX and XXXXXX

    Attention: Russell Leaf and Sean Ewen

     

    DLA Piper (Canada) LLP

    100 King St W Suite 6000

    Toronto, Ontario M5X 1E2

    Email: XXXXXX and XXXXXX

    Attention: Noam Goodman and Russel Drew

 

    6

    

    

 

	
    If to Sponsor, to:

     

     
	
    CFAC Holdings VI, LLC

    110 East 59th Street

    New York, New York 10022

    Attention: Chief Executive Officer

    Email: XXXXXX

    and

    Hughes Hubbard & Reed LLP

    One Battery Park Plaza

    New York, New York 10004

    Email: XXXXXX and XXXXXX

    Attention: Ken Lefkowitz and Michael Traube

	If to Holder, to:  the address set forth below Holder’s name on the signature page to this Agreement.

 

(g) Amendments
and Waivers. This Agreement may be amended or modified only with the written consent of (i) SPAC, the Company and Holder (if prior
to the Closing) or (ii) SPAC (in accordance with Section 2(h)) and Holder (if from and after the Closing). The observance of any
term of this Agreement may be waived (either generally or in a particular instance, and either retroactively or prospectively) only with
the written consent of the party against whom enforcement of such waiver is sought. No failure or delay by a party in exercising any right
hereunder shall operate as a waiver thereof. No waivers of or exceptions to any term, condition, or provision of this Agreement, in any
one or more instances, shall be deemed to be or construed as a further or continuing waiver of any such term, condition, or provision.

 

(h) Authorization
on Behalf of SPAC. The parties acknowledge and agree that notwithstanding anything to the contrary contained in this Agreement, any
consent, waiver or amendment with respect to the restrictions set forth in Section 1 of this Agreement shall require the prior written
consent of CFAC Holdings VI, LLC (the “Sponsor”), and the Sponsor shall be entitled to cause the SPAC to enforce
its rights and remedies under this Agreement; provided, that, subject to approval by the SPAC Board, Sponsor consent shall
not be required for the transfers of Restricted Securities by a holder of less than 0.5% of the Fully-Diluted Company Shares, solely to
the extent that (i) such holder is not a director, officer or employee of SPAC or any of its Subsidiaries and (ii) following any transfer
of Restricted Securities pursuant to such consent, waiver or amendment, the aggregate amount of Restricted Securities remaining subject
to the restrictions set forth in Section 1 of the Lock-Up Agreements entered into as contemplated by the BCA reflects at least ninety-five
percent (95%) of the Fully-Diluted Company Shares. The Sponsor may, without being required to obtain the consent of any party hereto,
assign all of its rights under this Agreement to any Affiliate of the Sponsor to whom the Sponsor’s SPAC Common Stock is transferred
after the Closing in compliance with any applicable contractual or legal requirements.

 

(i) Severability.
In case any provision in this Agreement shall be held invalid, illegal or unenforceable in a court of competent jurisdiction, such provision
shall be modified or deleted, as to the jurisdiction involved, only to the extent necessary to render the same valid, legal and enforceable,
and the validity, legality and enforceability of the remaining provisions hereof shall not in any way be affected or impaired thereby
nor shall the validity, legality or enforceability of such provision be affected thereby in any other jurisdiction. Upon such determination
that any term or other provision is invalid, illegal or incapable of being enforced, the parties will substitute for any invalid, illegal
or unenforceable provision a suitable and equitable provision that carries out, so far as may be valid, legal and enforceable, the intent
and purpose of such invalid, illegal or unenforceable provision.

 

    7

    

    

 

(j) Specific
Performance. Holder acknowledges that its obligations under this Agreement are unique, recognizes and affirms that in the event of
a breach of this Agreement by Holder, money damages will be inadequate and SPAC will have no adequate remedy at law, and agrees that irreparable
damage would occur in the event that any of the provisions of this Agreement were not performed by Holder in accordance with their specific
terms or were otherwise breached. Accordingly, SPAC shall be entitled to an injunction or restraining order to prevent breaches of this
Agreement by Holder and to enforce specifically the terms and provisions hereof, without the requirement to post any bond or other security
or to prove that money damages would be inadequate, this being in addition to any other right or remedy to which such party may be entitled
under this Agreement, at law or in equity.

 

(k) Entire
Agreement. This Agreement constitutes the full and entire understanding and agreement among the parties with respect to the subject
matter hereof, and any other written or oral agreement relating to the subject matter hereof existing between the parties is expressly
canceled; provided, that, for the avoidance of doubt, the foregoing shall not affect the rights and obligations of the parties
under the BCA or any Ancillary Agreements. Notwithstanding the foregoing, nothing in this Agreement shall limit any of the rights or remedies
of SPAC or any of the obligations of Holder under any other agreement between Holder and SPAC or any certificate or instrument executed
by Holder in favor of SPAC, and nothing in any other agreement, certificate or instrument shall limit any of the rights or remedies of
SPAC or any of the obligations of Holder under this Agreement.

 

(l) Further
Assurances. From time to time, at another party’s request and without further consideration (but at the requesting party’s
reasonable cost and expense), each party shall execute and deliver such additional documents and take all such further action as may be
reasonably necessary to consummate the transactions contemplated by this Agreement.

 

(m) Counterparts;
Facsimile.  This Agreement may also be executed and delivered by facsimile signature or by email in portable document format
in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

 

[Remainder of Page Intentionally Left Blank;
Signature Pages Follow.] 

 

    8

    

    

 

IN WITNESS WHEREOF,
the parties have executed this Lock-Up Agreement as of the date first written above.

 

	 	SPAC:
	 	 
	 	CF ACQUISITION CORP. VI
	 	 
	 	By:	                 
	 	Name:	 
	 	Title:	 
	 	 	 
	 	Company:
	 	 	 
	 	RUMBLE INC.
	 	 
	 	By:	 
	 	Name:	 
	 	Title:	 

 

[Signature Page to Lock-Up Agreement among Rumble
Inc., CF Acquisition Corp. VI and Holder (Project Liberty)]

 

     

    

    

 

IN WITNESS WHEREOF,
the parties have executed this Lock-Up Agreement as of the date first written above. 

 

Holder:

 

Name of Holder: [                                                                   ]

 

	By:	 	 
	Name:	 	 
	Title:	 	 

 

Number and Type of Company Securities:

 

	Company Shares (including class):	 
	 	 
	 	 
	 	 
	Company Preferred Shares:	 
	 	 
	 	 
	 	 
	 	 
	Company Options:	 
	 	 
	 	 
	 	 
	Company Warrants:	 
	 	 
	 	 

 

Address for Notice:

 

Address:                  

                        

            
 

 

Telephone No.: 
 
 
 

Email: 
 
 
 
 

 

[Signature Page to Lock-Up Agreement among
Rumble Inc., CF Acquisition Corp. VI and Holder (Project Liberty)]

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