Document:

Exhibit 10.2

 

CONFIDENTIAL

 

TRANSITION AND SEPARATION AGREEMENT

 

This Transition and
Separation Agreement (“Agreement”) is entered into by and between Timothy Peterman (“Employee”)
and Evine Live Inc. (“Evine”), effective as of April 11, 2018 (the “Effective Date”).

 

RECITALS

 

A.       Employee
has been employed by Evine as Executive Vice President, Chief Operating Officer and Chief Financial Officer.

 

B.       Employee
received a letter outlining Employee’s current employment terms from Evine dated May 22, 2017 (the “Employment Letter”).

 

C.       Employee
and Evine are parties to a Protective Covenants Agreement signed by Employee on March 21, 2015 (the “Protective Covenants
Agreement”).

 

D.       Employee
and Evine are parties to an Assignment and Confidentiality Agreement signed by Employee on March 30, 2015 (the “Confidentiality
Agreement”).

 

E.       Employee
has received applicable equity award documents related to the equity awards identified in
Exhibit A to this Agreement in connection with Employee’s employment with Evine (collectively, the “Equity
Awards”).

 

F.       Employee
and Evine have agreed that Employee’s employment with Evine will end no later than June 1, 2018 (the “Anticipated
Separation Date”).

 

G.        Employee
and Evine have agreed to conclude their employment relationship amicably, but mutually recognize that such a relationship may give
rise to potential claims or liabilities.

 

H.       Employee
and Evine desire to resolve all of Employee’s potential claims on the terms set out in this Agreement.

 

NOW THEREFORE, in consideration
of the mutual promises and provisions contained in this Agreement and the Release referred to below, Employee and Evine, intending
to be legally bound, agree as follows:

 

AGREEMENT

 

For the consideration
described below, the adequacy of which Employee and Evine acknowledge, Employee and Evine, intending to be bound, agree as follows:

 

     

     

    

 

1.       Continued
Employment.

 

(a)       Transition
Period. Subject to the terms and conditions of this Agreement, Evine hereby agrees to continue Employee’s employment,
and Employee hereby accepts continued employment by Evine, for the period (the “Transition Period”) commencing
on the Effective Date and continuing until the earlier of (i) the Anticipated Separation Date, or (ii) the date on which Employee’s
employment is terminated under Section 1(b). The effective date of the termination of Employee’s employment with Evine for
any reason is referred to herein as the “Separation Date.” If the Separation Date is the Anticipated Separation
Date, then Employee will experience a separation from service under Section 409A of the Internal Revenue Code, as amended, and
the regulations and guidance thereunder, effective as of the Anticipated Separation Date, and Employee’s separation from
employment with the Company will be treated as a termination of employment at the initiative of the Company for reasons other than
Cause under the Evine Live Inc. Executives’ Severance Benefit Plan dated effective as of July 25, 2016 (the “Executive
Severance Plan”).

 

(b)       Early
Termination. Employee will not terminate Employee’s employment before the Anticipated Separation Date. Evine will not
terminate Employee’s employment before the Anticipated Separation Date for any reason other than Cause (defined in Section
1(c)). Upon the termination of Employee’s employment for any reason, Evine will pay to Employee such compensation that has
been earned but not paid to Employee as of the Separation Date, payable in accordance with Evine’s normal payroll policies
and procedures. If, prior to the Anticipated Separation Date, Evine terminates Employee’s employment for Cause, or Employee
breaches this Agreement by terminating Employee’s employment before the Anticipated Separation Date, then Employee’s
sole entitlement shall be compensation that has been earned but not paid to Employee as of the Separation Date and Employee retaining
Employee’s rights under the Equity Awards in accordance with the terms of the Equity Awards, and Employee will not be eligible
to receive any severance pay or benefits under the Executive Severance Plan.

 

(c)       Cause
Definition. For purposes of this Agreement, “Cause” means (i) the willful refusal by Employee to perform
Employee’s employment duties identified in this Agreement during the Transition Period; or (ii) the occurrence of any event
that constitutes “Cause” under the Executive Severance Plan.

 

2.       Compensation
and Benefits During the Transition Period.

 

(a)       Salary.
While Employee is employed by Evine during the Transition Period, Evine will continue to pay Employee’s base salary as of
the Effective Date (the “Transition Salary”), payable according to Evine’s regular payroll schedule. The
Transition Salary will be subject to all legally required and authorized withholdings.

 

(b)       Benefits.
While Employee is employed by Evine during the Transition Period, Employee shall remain eligible to participate in all employee
benefit plans and programs generally available from time to time to employees of Evine, to the extent that Employee meets the eligibility
requirements for each individual plan or program and subject to the provisions, rules, and regulations of, or applicable to, the
plan or program. Evine provides no assurance as to the adoption or continuation of any particular employee benefit plan or program
during the Transition Period.

 

(c)       
Equity Awards. Employee’s rights under the Equity Awards will continue to be governed by the Equity Awards during and
after the Transition Period.

 

    2 

     

    

 

(d)       Expenses.
Evine will reimburse Employee for all reasonable and necessary out-of-pocket business expenses incurred by Employee in the
performance of Employee’s duties and responsibilities for Evine during the Transition Period, subject to Evine’s normal
policies and procedures for expenses verification and documentation.

 

(e)       No
Additional Compensation. Except as set forth in Sections 2(a), (b) (c), and (d), Employee will not be eligible to receive any
other form of compensation or reimbursement of any kind during the Transition Period.

 

3.       Duties.
During the Transition Period, Employee’s duties will include such transition duties as Evine may reasonably assign to Employee.

 

4.       Severance
Payments and Benefits Reimbursement Payments.

 

(a)              
Separation on the Anticipated Separation Date. Subject to the conditions in Section 4(c), if Employee’s employment
with Evine terminates on the Anticipated Separation Date, then Employee shall receive the severance payments under Section 5(b)
of the Executive Severance Plan (payable in accordance with Section 6(b) of the Executive Severance Plan) and the benefits reimbursement
payments under Section 7(b) of the Executive Severance Plan (collectively, the “Severance Benefits”), subject
to the terms of the Executive Severance Plan, this Agreement and the Release (defined in Section 4(c)).

 

(b)             
Evine Terminates Employee’s Employment For Cause Prior to the Anticipated Separation Date. If Employee’s
employment with Evine terminates prior to the Anticipated Severance Date for Cause, then Employee will stop receiving any of the
compensation and benefits identified in Section 2 as of the Separation Date (other than Employee retaining Employee’s rights
under the Equity Awards in accordance with the terms of the Equity Awards), and Employee will not be eligible to receive the Severance
Benefits.

 

(c)       Conditions.
Employee’s receipt of Severance Benefits is subject to Employee’s satisfaction of the following conditions: (i)
Employee has signed this Agreement; (ii) after the Separation Date, Employee has signed the release attached to this Agreement
as Exhibit B (the “Release”) within the consideration period identified in the Release; (iii) Employee
has not rescinded the Release within the rescission period set forth in the Release; and (iv) Employee has not breached Employee’s
obligations under this Agreement, the Release, the Protective Covenants Agreement or the Confidentiality Agreement during or after
the Transition Period.

 

5.       
Return Of Property. Upon termination of Employee’s services to Evine, or at any earlier time upon request from
Evine, Employee shall deliver promptly to Evine all Evine property that is in Employee’s possession or under Employee’s
control, including without limitation any computers, cellular telephones, credit cards, keys, records, files, documents, data,
computer disks and other computer storage media.

 

6.       Confidentiality.
Employee shall keep the terms of this Agreement and its Exhibits confidential and shall not disclose such terms to anyone other
than Employee’s attorneys, accountants, tax advisors, or spouse, except as authorized or required by law or as permitted
under the terms of the Release.

 

    3 

     

    

 

7.       Entire
Agreement. This Agreement and its Exhibits constitute the entire agreement between Employee and Evine with respect to the
subject matter of this Agreement, including the termination of Employee’s employment with Evine, and Evine and Employee agree
that there were no inducements or representations leading to the execution of this Agreement except as stated in this Agreement
and its Exhibits. Notwithstanding the foregoing, nothing in this Agreement shall supersede or replace the Protective Covenants
Agreement, the Confidentiality Agreement, the Executive Severance Plan or the Equity Awards, each of which shall remain in full
force and effect in accordance with their terms.

 

8.       Amendment.
This Agreement may be amended only by a writing that is signed by Employee and Evine.

 

9.       Waiver.
No term or condition of this Agreement shall be deemed to have been waived except by a statement in writing signed by the party
against whom the enforcement of the waiver is sought. The waiver by Evine of the breach or nonperformance of any provision of this
Agreement by Employee will not operate or be construed as a waiver of any future breach or nonperformance under any such provision
of this Agreement.

 

10.       Governing
Law and Jurisdiction. The validity, interpretation, construction, performance, enforcement and remedies of or relating
to this Agreement, and the rights and obligations of the parties hereunder, shall be governed by the substantive laws of the State
of Minnesota (without regard to the conflict of laws, rules or statutes of any jurisdiction), and any and every legal proceeding
arising out of or in connection with this Agreement shall be brought only in the federal or state courts of Minnesota, with venue
in Hennepin County, Minnesota. I consent to jurisdiction and venue therein, and waive any objection to lack of personal jurisdiction
or inconvenient forum.

 

11.        Severability.
In case any one or more of the provisions of this Agreement or the Release is determined invalid, illegal, or unenforceable in
any respect, the validity, legality and enforceability of the remaining provisions contained in this Agreement or the Release will
not in any way be affected or impaired thereby, except by application of the provisions of the Savings Clause in Section 12 below.

 

12.        Savings
Clause. The parties agree that the scope and terms of this Agreement and the Release are reasonable and it is the parties’
intent and desire that this Agreement and the Release be enforced to the fullest extent permissible under the laws and public policies
applied in the jurisdiction in which enforcement is sought. If any particular provision of this Agreement or the Release shall
be adjudicated to be invalid or unenforceable, the parties authorize the tribunal making such determination to edit the invalid
or unenforceable provision to allow this Agreement and the Release, and the provisions thereof, to be valid and enforceable to
the fullest extent allowed by law.

 

13.        Heirs,
Successors, and Assigns. This Agreement and the Release shall be binding upon Employee and upon his heirs, administrators,
representatives, or executors, and upon Evine’s successors or assigns. No assignment of this Agreement or the Release shall
be made by Employee, and any such purported assignment shall be null and void. Evine may assign its rights or obligations under
this Agreement and the Release to any successor or assign of Evine without further consent by Employee.

 

    4 

     

    

 

14.       Legal
Advice. Employee acknowledges that he has had adequate opportunity to consult an attorney before executing this Agreement.

 

 

[Signature page follows]

 

    5 

     

    

   

	Dated: April 11, 2018	/s/ Timothy Peterman	 
	 	Timothy Peterman	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	Dated: April 11, 2018	Evine Live Inc.	 
	 	 	 	 
	 	By:	/s/ Lori Riley	 
	 	 	 	 
	 	Its: 	SVP, Chief Human Resources Officer	 

  

 

 

 

 

 

 

 

 

 

 

[Signature Page Peterman Transition and
Separation Agreement]

 

    6 

     

    

 

CONFIDENTIAL

 

EXHIBIT A

 

TIMOTHY PETERMAN EQUITY AWARDS 

 

	Date	Agreement	No. of Shares Covered:	Vesting Schedule	Performance Period
	
        Grant Date:

 March 30, 2015

        Expiration Date:

        March 30, 2025
	Incentive Stock Option Award Agreement	30,794	
        March 30, 2016

        March 30, 2017

        March 30, 2018
	
        10,265

        10,265

        10,264
	N/A
	
        Grant Date:

 March 28, 2016

        Expiration Date:

        March 28, 2026
	Incentive Stock Option Award Agreement	168,117	
        March 28, 2017

        March 28, 2018

        March 28, 2019
	
        56,039

        56,039

        56,039

         
	N/A
	
        Grant Date:

 March 27, 2017

        Expiration Date:

        March 27, 2027
	Incentive Stock Option Award Agreement	159,957	
        March 27, 2018

        March 27, 2019

        March 27, 2020
	
        53,319

        53,319

        53,319
	N/A
	
        Grant Date:

 March 30, 2015

         
	
        Performance Stock Unit Award Agreement

         
	19,966	March 30, 2018	N/A	February 1, 2015 --

 January 31, 2018
	
        Grant Date:

 March 28, 2016

         
	
        Performance Stock Unit Award Agreement

         
	114,294	March 28, 2019	N/A	February 1, 2016 -- 

January 31, 2019
	
        Grant Date:

 March 27, 2017

         
	
        Performance Stock Unit Award Agreement

         
	97,203	March 27, 2020	N/A	February 1, 2017 --

 January 31, 2020

 

     

     

    

 

CONFIDENTIAL

EXHIBIT B

 

RELEASE BY TIMOTHY PETERMAN 

 

Definitions. I intend all
words used in this Release by Timothy Peterman (“Release”) to have their plain meanings in ordinary English. Specific
terms that I use in this Release have the following meanings:

 

		A.	I, me, and my include both me (Timothy Peterman) and anyone who has or obtains
any legal rights or claims through me.

 

		B.	Evine means Evine Live Inc., any company related to Evine Live Inc. in the present or past
(including without limitation, its predecessors, parents, subsidiaries, affiliates, joint venture partners, and divisions), and
any successors of Evine Live Inc.

 

		C.	Company means Evine, the present and past officers, committees, and directors of Evine;
any employee benefit plan sponsored or contributed to by Evine; any entity providing insurance to Evine in the present or past;
the present and past fiduciaries of any employee benefit plan sponsored or maintained by Evine (other than multiemployer plans);
the attorneys for Evine; and anyone who acted on behalf of Evine or on instructions from Evine (including without limitation employees
of Evine acting in a representative capacity).

 

		D.	Employment Letter means the letter outlining my Evine employment terms from Evine dated
May 22, 2017.

 

		E.	Confidentiality Agreement means the Assignment and Confidentiality Agreement by and between
me and Evine, signed by me on March 30, 2015.

 

		F.	Protective Covenants Agreement means the Protective Covenants Agreement by and between me
and Evine, signed by me on March 21, 2015.

 

		G.	Equity Awards includes (and is limited to) the applicable equity award documents related
to the equity awards identified in Exhibit A to the Agreement.

 

		H.	Executive Severance Plan means the Evine Live Inc. Executives’ Severance Benefit Plan
dated effective as of July 25, 2016.

 

		I.	Separation Agreement means the Transition and Separation Agreement by and between me and
Evine dated effective April 10, 2018.

 

		J.	Separation Date means ________June 1_______, 2018.

 

		K.	Consideration means the consideration I am eligible to receive under Section 5(b) and Section
7(b) of the Executive Severance Plan, subject to Section 6(b) and the other terms of the Executive Severance Plan, the Separation
Agreement and this Release.

 

    B-1 

     

    

 

CONFIDENTIAL

 

		L.	My Claims mean all of my rights that I now have to any relief of any kind from the Company,
whether I now know about such rights or not, including without limitation:

 

		1.	all claims arising out of or relating to my employment with Evine or the termination of that employment;

 

		2.	all claims arising out of or relating to the statements, actions, or omissions of the Company;

 

		3.	all claims for any alleged unlawful discrimination, harassment, retaliation or reprisal, failure
to accommodate, or other alleged unlawful practices arising under the laws of the United States or any other country or of any
state, province, municipality, or other unit of government, including without limitation, claims under Title VII of the Civil Rights
Act of 1964, the Age Discrimination in Employment Act, the Americans with Disabilities Act, the Family and Medical Leave Act, 42
U.S.C. § 1981, the Employee Retirement Income Security Act, the Equal Pay Act, the Worker Adjustment and Retraining Notification
Act, the Lilly Ledbetter Fair Pay Act of 2009, the Genetic Information Nondiscrimination Act, the Minnesota Human Rights Act, Minnesota
Statute Chapter 181, the Fair Credit Reporting Act, and workers’ compensation non-interference or non-retaliation statutes
(such as Minn. Stat. § 176.82);

 

		4.	all claims for alleged wrongful discharge; breach of the Employment Letter; breach of contract;
breach of implied contract; failure to keep any promise; breach of a covenant of good faith and fair dealing; breach of fiduciary
duty; estoppel; defamation; infliction of emotional distress; fraud; misrepresentation; negligence; harassment; retaliation or
reprisal; constructive discharge; assault; battery; false imprisonment; invasion of privacy; interference with contractual or business
relationships; any other wrongful employment practices; and violation of any other principle of common law;

 

		5.	all claims for compensation of any kind, including without limitation, bonuses, commissions, stock-based compensation or stock
options, paid time off, perquisites, relocation expenses, immigration expenses, and expense reimbursements;

 

 

		6.	all claims for back pay, front pay, reinstatement, other equitable relief, compensatory damages,
damages for alleged personal injury, liquidated damages, and punitive damages;

 

		7.	all claims that a past unlawful decision has or has had a continuing effect on my compensation;
and

 

		8.	all claims for attorneys' fees, costs, and interest.

 

    B-2 

     

    

 

CONFIDENTIAL

 

However, My Claims do
not include any claims that the law does not allow to be waived; any claims that may arise after the date on which I sign this
Release; any rights that I may have under any Equity Awards (which are subject to the terms and conditions of the Equity Awards);
any claims I may have for accrued benefits under any employee benefit plan sponsored by the Company in which I am a participant;
or any claims for indemnification as an officer, director or employee of the Company.

 

Release My Claims. I will
receive the Consideration from Evine if I sign and do not rescind this Release as provided below and if I comply with all continuing
obligations I have under this Release, the Executive Severance Plan, the Separation Agreement, the Protective Covenants Agreement
and the Confidentiality Agreement. I understand and acknowledge that the Consideration includes valuable consideration in addition
to anything of value that I would be entitled to receive from Evine if I did not sign this Release or if I rescinded this Release.
In exchange for the Consideration I give up and release all of My Claims. I will not make any demands or claims against the
Company for compensation or damages relating to My Claims. The Consideration that I am receiving is a fair compromise for the release
of My Claims. However, I understand and agree that, with the exception of money provided to me by a governmental agency as
an award for providing information, I am not entitled to receive any money or other relief in connection with My Claims, regardless
of who initiated or filed the charge or other proceeding.

 

Additional Agreements and Understandings.
Even though Evine will provide the Consideration for me to settle and release My Claims, the Company does not admit that it is
responsible or legally obligated to me. In fact, the Company denies that it is responsible or legally obligated to me for My Claims,
denies that it engaged in any unlawful or improper conduct toward me, and denies that it treated me unfairly.

 

Confidentiality. I understand
that the terms of this Release are confidential and that I may not disclose those terms to any person except as required or authorized
by law.

 

No Unlawful Restriction.
I understand and agree that nothing in this Release is intended to or will: (a) impose any condition, penalty, or other limitation
on my rights to challenge this Release; (b) constitute an unlawful release of my rights; or (c) prevent or interfere with my ability
or right to provide truthful testimony if under subpoena to do so, to file any charge with or participate in any investigation
or proceeding before the U.S. Equal Employment Opportunity Commission or any other federal, state or local governmental agency,
or to respond to a subpoena, court order or as otherwise provided by law.

 

Acknowledgement of Obligations Under
the Executive Severance Plan, the Separation Agreement, the Protective Covenants Agreement, and the Confidentiality Agreement.
I acknowledge and agree that I remain bound by all terms of the Executive Severance Plan, the Separation Agreement, the Protective
Covenants Agreement and the Confidentiality Agreement that survive the Separation Date, and that nothing in this Release is intended
to, and this Release does not, modify such terms.

 

Advice to Consult with an Attorney.
I understand and acknowledge that I am hereby being advised by the Company to consult with an attorney prior to signing this Release.
My decision whether to sign this Release is my own voluntary decision made with full knowledge that the Company has advised me
to consult with an attorney.

 

    B-3 

     

    

 

CONFIDENTIAL

 

Period to Consider the Release.
I understand that I have 21 days after the Separation Date, not counting the Separation Date, to consider whether I wish to sign
this Release. If I sign this Release before the end of the 21-day period, it will be my voluntary decision to do so because I have
decided that I do not need any additional time to decide whether to sign this Release. I also agree that any changes made to this
Release before I sign it, whether material or immaterial, will not restart the 21-day period. I understand and agree that I may
not sign this Release prior to my Separation Date.

 

My Right to Rescind this Release.
I understand that I may rescind this Release at any time within 15 days after I sign it, not counting the day upon which I sign
it. This Release will not become effective or enforceable unless and until the 15-day rescission period has expired without my
rescinding it.

 

Procedure for Accepting or Rescinding
the Release. To accept the terms of this Release, I must deliver the Release, after I have signed and dated it, to Evine
by hand or by mail within the 21-day period that I have to consider this Release. To rescind my acceptance, I must deliver a written,
signed statement that I rescind my acceptance to Evine by hand or by mail within the 15-day rescission period. All deliveries must
be made to Evine at the following address:

 

Evine Live Inc.

6740 Shady Oak Rd.

Eden Prairie, MN 55344

Attn: Andrea Fike, SVP & General
Counsel

 

If I choose to deliver my acceptance or
the rescission of my acceptance by mail, it must be (1) postmarked within the period stated above; (2) properly addressed
to Evine at the address stated above; and (3) sent by certified mail, return receipt requested.

 

Interpretation of the Release.
This Release should be interpreted as broadly as possible to achieve my intention to resolve all of My Claims against the Company.
If this Release is held by a court to be inadequate to release a particular claim encompassed within My Claims, this Release will
remain in full force and effect with respect to all the rest of My Claims.

 

Governing Law. The validity,
interpretation, construction, performance, enforcement and remedies of or relating to this Release, and the rights and obligations
of the parties hereunder, shall be governed by the substantive laws of the State of Minnesota (without regard to the conflict of
laws, rules or statutes of any jurisdiction), and any and every legal proceeding arising out of or in connection with this Release
shall be brought only in the federal or state courts of Minnesota, with venue in Hennepin County, Minnesota. I consent to jurisdiction
and venue therein, and waive any objection to lack of personal jurisdiction or inconvenient forum.

 

My Representations. I am
legally able and entitled to receive the consideration being provided to me in settlement of My Claims. I have not been involved
in any personal bankruptcy or other insolvency proceedings at any time since I began my employment with Evine. No child support
orders, garnishment orders, or other orders requiring that money owed to me by Evine be paid to any other person are now in effect.

 

    B-4 

     

    

 

CONFIDENTIAL

 

I represent and confirm that, except with
respect to any rights I have under the Equity Awards (which are subject to the terms and conditions of the Equity Awards), I have
been fully paid for all wages, commissions, bonuses, equity and other compensation that I earned during my employment with Evine
or that were due to me in connection with the termination of that employment.

 

I have read this Release carefully. I understand
all of its terms. In signing this Release, I have not relied on any statements or explanations made by the Company except as specifically
set forth in this Release, the Executive Severance Plan, the Separation Agreement, the Protective Covenants Agreement and the Confidentiality
Agreement. I am voluntarily releasing My Claims against the Company. I intend this Release to be legally binding.

 

 

	Dated:  	 	 	 	 
	 	 	 	 	 
	 	 	 		 
	 	 	 	Timothy Peterman	 

 

    B-5Exhibit 10.3

 

 

   

April 11, 2018

 

Diana Purcel

6523 Bluestem Rd N

Corcoran MN 55340

 

 

Dear Diana,

 

On behalf of EVINE Live Inc. (the “Company”),
I am delighted to confirm the details of your offer:

 

TITLE, EFFECTIVE DATE and RESPONSIBILITIES

 

Your title will be Executive Vice President,
Chief Financial Officer and you will report to the Chief Executive Officer, currently Bob Rosenblatt. Your first day of work will
be April 16, 2018 (the “Start Date”). You will generally work out of the Company’s Eden Prairie, Minnesota office,
but you are expected to travel as required. It is expected as a Company employee that you will continue to: (i) devote your business
time and attention, your best efforts, and all of your skill and ability to promote the interests of the Company; (ii) carry out
your duties in a diligent, competent, faithful and professional manner; (iii) work with other employees of the Company in a competent
and professional manner; (iv) comply with all of the Company’s policies, as in effect from time to time; and (v) generally
promote the interests of the Company.

 

COMPENSATION

 

Base Salary: As of the Effective
Date, your base salary will be at the rate of $350,000 per year, less all applicable deductions and withholdings. Such salary will
be paid in accordance with the Company’s regular payroll practices. Your salary will continue to be reviewed from time to
time in accordance with Company policy.

 

Discretionary Annual Bonuses: You
will be eligible for annual discretionary bonuses, which shall be based on your performance, the Company’s performance, and
such other factors as determined by the Company, with a target bonus of 60% of your FY gross annual salary and a maximum bonus
of 120% of your FY gross annual salary. Whether or not any bonus payment will be made to you, and, if so, in what amount, will
be determined by the Company’s Board of Directors (the “Board”) in its sole discretion, and any bonus is subject
to the terms and conditions established by the Board. Your bonus eligibility begins with respect to the 2018 fiscal year, and will
be prorated based on your Start Date. In order to be eligible for any bonus, you must be an active employee at, and not have given
or received notice of termination of your employment prior to, the time of the payment of such bonus. Please note that payment
of a bonus in any year or years does not in any way guarantee payment of a bonus in any other year or years.

 

     

     

    

 

Sign-on award: Subject to approval by the Board and your
execution of a written award agreement provided by the Company, you will be granted 100,000 shares of the Company’s common
stock the form of the award will be split 50% in restricted stock units and 50% in options to purchase shares of the Company’s
common stock at a price per share equal to the closing fair market value on your Start Date with the Company as a sign-on award. 
Your sign-on award will vest on a 3-year vesting schedule: 33,333 on 4/16/2019, 33,333 on 4/16/2020 and 33,334 on 4/16/2021. This
sign-on award will be subject to the terms and conditions set forth in the written award agreement and the terms and conditions
applicable in the Company’s 2011 Omnibus Incentive Plan.

 

Long-Term Incentive
Awards: Effective in 2019 and subject to approval by the Board and your execution of written award agreements provided by the
Company, you will be awarded a long-term incentive equity grant with a grant date fair market value of 85% of your base salary.
The form of the grant will be split between performance share units and options to purchase shares of the Company’s common
stock. This long-term incentive award will be subject to the terms and conditions set forth in the written award agreements and
the terms and conditions applicable in the Company’s 2011 Omnibus Incentive Plan. The Plan is administered at the sole discretion
of the Board, upon such terms and conditions as determined by the HR & Compensation Committee of the Board and as set forth
in any written award agreement and any applicable plan.

  

BENEFITS

 

You are eligible to participate in any
present or future employee benefit programs established by the Company for its employees generally or for all employees at your
organizational level, subject to the Company’s right to modify or terminate such benefit plans or programs at any time in
its sole discretion and subject to the eligibility requirements and rules of each such plan or program. You will be eligible to
enroll in the Company’s health insurance plans as of June 1, 2018, provided that you enroll within 31 days of such date.

 

You will also be eligible for paid time off in accordance with
Company policy, as in effect from time to time. Under current Company policy, based on your scheduled hours and Start Date, you
will be eligible for 160 PTO (paid time off) hours and 2 floating holidays each calendar year. Paid time off does not carry over
from year to year and you will not be paid for unused paid time off at any time, including upon termination of employment.

  

    2 

     

    

 

EMPLOYMENT AT WILL

 

Your employment with the Company is at
will, which means that it is subject to termination by either you or the Company at any time, for any reason, with or without cause.
This letter serves to outline the terms of our employment offer, but it does not constitute a contract of employment for any specific
length of time.

 

CAUSE: “Cause” is defined
as (i) your commission of an act of fraud or another act that results in or is intended to result in your personal enrichment at
the expense of the Company, including and without limitation to theft or embezzlement from the Company, (ii) public conduct by
you materially detrimental to the reputation of the Company, (iii) the material violation by you of any written Company policy,
regulation or practice; (iv) your willful or grossly negligent failure to adequately perform the duties of your position to the
material detriment of the Company; (v) your commission of conduct constituting a felony; (vi) your habitual intoxication, drug
use or chemical substance use; (vii) your excessive absenteeism unrelated to illness or permitted time off, (viii) your nonconformance
with the significant standard business practices or policies of the Company, (ix) misconduct or negligence by you in the workplace,
including, but not limited to, insubordination; and (x) any breach (not covered by clauses (i) through (ix) above) of any provision
of this Agreement.

  

PROTECTIVE COVENANTS

 

As a condition of your employment, you
will be required to sign a protective covenants agreement, a copy of which is enclosed (the “Protective Covenants Agreement”).

 

TERMS OF OFFER

 

The Company extends this offer to you contingent
on verification of your prior employment and educational information, satisfactory results from our reference, credit, and background
checks, and verification of your identity and right to work in the United States. The Company reserves the right to change any
of the terms or condition of your employment on a going-forward basis at any time in its sole discretion.

 

    3 

     

    

 

MISCELLANEOUS

 

This letter and the enclosed Protective
Covenants Agreement contain the entire agreement between us. You acknowledge that you have not relied upon any representations
(oral or otherwise) other than those explicitly stated in this offer letter. All payments made to you will be subject to applicable
withholding taxes. The terms of this letter and all rights and obligations of the parties hereto, including its enforcement, shall
be interpreted and governed by the laws of Minnesota. No amendment or modification of this letter shall be valid or binding upon
the parties unless in writing and signed by the Company. The Company shall have the right to assign this letter, and, accordingly,
this letter shall inure to the benefit of, and may be enforced by, any and all successors and assigns of the Company. Your rights
and obligations under this letter are personal to you, and you shall not have the right to assign or otherwise transfer your rights
or obligations under this letter.

 

Diana, we are very excited about you joining
EVINE Live and wish you every success in your new position. If I can be of any assistance, please do not hesitate to contact me
at (952) 943-6731.

 

 

Sincerely,

 

/s/ Lori Riley

 

Lori Riley

SVP, Chief Human Resources Officer

 

    4

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