Document:

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                                                                    Exhibit 10.2

                              RED BELL BREWING CO.
                          (A Pennsylvania Corporation)

                     5% CONVERTIBLE SUBORDINATED DEBENTURE

                     THIS DEBENTURE HAS NOT BEEN REGISTERED
                        UNDER THE SECURITIES ACT OF 1933
                        OR ANY APPLICABLE STATE STATUTE

                                  $460,000.00
                               Due August 1, 2006

Philadelphia, PA                                           Dated August 12, 1996

     FOR VALUE RECEIVED, and intending to be legally bound hereby, RED BELL
BREWING CO., a Pennsylvania corporation, having an address at 3100 West
Jefferson Street, Philadelphia, Pennsylvania 19121 ("Company"), hereby promises
to pay to RED BELL PARTNERS, L.P., a Pennsylvania limited partnership
("Obligee"), having an address at 334 Louella Avenue, Wayne, PA 19087, or such
other place as Obligee may designate in writing, the principal sum of Four
Hundred Sixty Thousand Dollars ($460,000) lawful money of the United States of
America, on August 1, 2006 ("Date of Maturity"), together with interest on the
unpaid principal balance of the Debenture at the rate of five percent (5%) per
annum, from the date of the Debenture, payable semi-annually, on the 1st day of
February and the 1st day of August in each year, commencing February 1, 1997,
at the address of Obligee set forth above or such other place as Obligee may
designate in writing.

     This Debenture has been issued pursuant to a separate Debenture Purchase
Agreement of even date herewith between Company and the Obligee, and is in all
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provisions of such Agreement, which is incorporated by reference herein. As
provided therein, this Debenture is subject to prepayment, in whole or in part,
after a certain date.

     At the option of the holder hereof, the principal amount of this
Debenture, subject to adjustment, is convertible into fully paid and
nonassessable shares of Company's Common Stock, upon the terms and conditions
and subject to the limitations set forth in the Agreement, at an initial
conversion price, subject to adjustment, of $2.00 per share.

     This Debenture and all payments hereon, including principal and interest,
are subordinated to Company's Senior Debt, as defined in the Agreement, to the
extent and in the manner specified therein.

     Company agrees to make payment of the principal on the date specified in
the Agreement.

     If an event of default, as defined in the Agreement, occurs and is
continuing, the principal of this Debenture may be declared due and payable in
the manner and with the effect provided in the Agreement.

                                        RED BELL BREWING CO.

Corporate Seal                          By: /s/ James R. Bell
                                            --------------------------------
                                            President<PAGE>   1
                                                                    Exhibit 10.3

                              EMPLOYMENT AGREEMENT

     AGREEMENT, dated August 12, 1996, by and between RED BELL BREWING COMPANY,
a Pennsylvania corporation (the "Company") and JAMES R. BELL (the "Employee").

                                   BACKGROUND

     The Company desires to employ the Employee and the Employee desires to
accept such employment upon and subject to the terms and conditions hereinafter
set forth.

                                   AGREEMENT

     In consideration of the foregoing Background, which is incorporated herein
by reference, the parties, intending to be legally bound hereby, agree as
follows:

     1.   EMPLOYMENT. The Company hereby employs the Employee as its Chief
Executive Officer, and the Employee hereby accepts such employment upon the
terms and conditions hereinafter set forth.

     2.   DUTIES. The Employee agrees to devote his entire working time,
efforts and services to the Company. He shall at all times serve the best
interests of the Company and perform such duties consistent with his position
as are assigned to the Employee from time to time by the Board of Directors of
the Company ("Board"), reporting to and subject at all times to the direction,
supervision and control of the Board. The Employee agrees to comply with the
Company's policies, rules and regulations in effect from time to time as
determined by the Board.

     3.   COMPENSATION. The Company shall pay to the Employee as full
compensation for all services rendered by the Employee:

          (a) An annual salary of One Hundred Forty Thousand Dollars ($140,000)
     during the first sixteen (16) month period of this Agreement. During each
     subsequent twelve month period of this Agreement the Employee's annual
     salary shall be increased by three percent (3%) over the prior year's
     annual salary. The
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     Employee's salary, less all the applicable payroll deductions, shall be
     paid in accordance with the Company's normal policy; and

               (b) An annual bonus equal to three-quarters of one percent
     (0.75%) of the annual gross sales of the Company, as hereinafter defined,
     for that year provided the annual gross sales equals or exceeds the minimum
     amount set forth below:

<TABLE>
<CAPTION>
            Bonus Year                    Minimum Amount
           ------------                  ----------------
<S>                                      <C>
    9/1/96 to 12/31/96                    $   583,333
    1/1/97 to 12/31/97                    $ 1,750,000
    1/1/98 to 12/31/98                    $ 3,500,000
    1/1/99 to 12/31/99                    $ 5,250,000
    1/1/00 to 12/31/00                    $ 7,875,000
    1/1/01 to 12/31/01                    $11,812,500
</TABLE>

                The bonus shall be paid by Company in cash within twenty (20)
     days after the issuance of the annual audited financial reports of the
     Company for the applicable year. "Annual gross sales" shall mean the
     combined gross income from the operations of Company and any subsidiaries,
     other than capital gains, determined on a consolidated basis prepared in
     accordance with generally accepted accounting principles on a consistent
     basis by the certified public accountants regularly employed by the
     Company, and their determination shall be binding and conclusive on the
     parties hereto.

            4.   TERM. This Agreement shall commence on September 1, 1996, and
shall extend for a term of five (5) years and four (4) months unless earlier
terminated in accordance with Article 5. This Agreement shall automatically
renew for a term of one (1) year and so on from year to year unless either party
shall give not less than sixty (60) days' written notice to the other of such
party's intention to terminate this Agreement at the end of the then current
term.

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     5.   TERMINATION.

          5.1  BASIS. The Company shall have the right to terminate the
     Employee's employment hereunder without any breach of this Agreement on the
     occurrence of any of the following:

               (a)  CAUSE. If there exists Cause, as defined in Section 5.2
          below.

               (b)  DEATH. On the death of the Employee.

          5.2  CAUSE. The term Cause shall mean:

               (a)  FAILURE TO PERFORM. The failure of the Employee
          substantially to perform his duties hereunder, which continues
          unremedied for a period of twenty (20) days after written notice from
          the Company;

               (b)  MISCONDUCT. The engaging by the Employee in misconduct which
          is materially injurious to the Company, monetarily or otherwise; or

               (c)  BREACH. Any breach by the Employee of his obligations
          hereunder, which continues unremedied for a period of twenty (20) days
          after written notice from the Company.

          5.3  NOTICE OF TERMINATION. Except on the death of the Employee,
     termination of the Employee's employment pursuant to this Article can only
     be effected by written notice of termination given in the manner
     hereinafter provided in this Agreement.

          5.4  COMPENSATION ON TERMINATION. On termination of this Agreement
     pursuant to Section 5.1, the Employee shall have the right to receive only
     compensation and benefits accrued to the date of termination.

     6.   FRINGE BENEFITS.

          6.1  GENERAL. The Employee shall receive a comprehensive health
     benefits package and shall receive any other fringe benefits and
     participate in any

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other employee benefit plans offered generally to the Company's employees,
subject to the rules, regulations and limitations in effect regarding receipt
of such benefits and participation in such plans, including without limitation
the regulations of the Internal Revenue Service.

          6.2 VACATION. The Employee shall be entitled to such vacation during
     each annual period of employment hereunder as shall be mutually determined
     from time to time by the Board and by the Employee.

     7. BUSINESS EXPENSES. The Company shall pay directly, or promptly
reimburse the Employee for, the amount of all reasonable business expenses
incurred by the Employee in connection with his performance of services
hereunder upon submission by the Employee to the person or persons designated
for such purpose by the Chairman of the Board of expense vouchers or itemized
lists thereof as may be required to permit such payments as proper deductions
to the Company under the Internal Revenue Code, as amended, and the regulations
adopted pursuant thereto now or hereafter in effect.

     8. NO CONFLICTING AGREEMENT. The Employee represents and warrants to the
Company that neither the execution and delivery nor the performance of this
Agreement conflicts or will conflict with or breaches or will constitute a
breach of any oral or written agreement by which the Employee is bound. The
Employee shall indemnify and hold the Company harmless against any and all
claims, damages or liabilities (including attorneys' fees) the Company incurs
in the event that the representation and warranty set forth in the preceding
sentence is inaccurate.

     9. EMPLOYEE'S COVENANTS. For purpose of this Article 9, "Company" shall be
deemed to include any subsidiary or affiliate companies of Company:

          9.1 NON-DISCLOSURE. The Employee recognizes and acknowledges that all
     information, written or oral, relating to the Company's customers and
     business is a trade secret of the Company and a valuable, special and
     unique asset of the Company. The Employee acknowledges that maintaining the
     confidentiality

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of such information is a legitimate business purpose of the Company and agrees
that he will not, during the term of this Agreement or at any time after the end
of the term of this Agreement (whether upon expiration, by voluntary or
involuntary termination, whether or not permitted by the terms hereof, or
otherwise), directly or indirectly, disclose any of such information to any
individual or entity for any reason or purpose whatsoever.

     9.2  NON-COMPETITION. The Employee will not, during the term of this
Agreement or during the two (2) year period after the end of the term of this
Agreement (whether upon expiration, by voluntary or involuntary termination,
whether or not permitted by the terms hereof, or otherwise) (the "Restricted
Period"), directly or indirectly, whether as a principal, agent, officer,
director, employee, consultant or otherwise, alone or in association with any
other individual or entity, carry on, or be engaged, concerned or take part in,
or render services to, or own, share in the earnings of or invest in the stock,
bonds or other securities of any individual or entity (other than the
ownership of less than 5% of the securities of any public company for
investment purposes) engaged in competition with the business of the Company
anywhere in the geographic area in which the Employee now or at any time during
the term hereof is actively and regularly engaged in the performance of
services on behalf of the Company.

     9.3  NON-SOLICITATION OF CUSTOMERS. The Employee will not, during the
Restricted Period, directly or indirectly, alone or on behalf of any other
individual or entity, solicit, call upon or otherwise contact any Customers of
the Company (as hereinafter defined) for the purpose of selling, furnishing or
providing, or sell, furnish or provide to Customers of the Company, the type of
goods or services sold, furnished or provided by the Company to any of said
Customers.

     9.4  NON-SOLICITATION OF EMPLOYEES. The Employee will not, during the
Restricted Period, directly or indirectly, alone or on behalf of any individual
or

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     entity (a) attempt to hire or hire any employee of the Company, (b) assist
     in such hiring by any other individual or entity, (c) encourage any
     employee of the Company to terminate his employment with the Company, or
     (d) encourage any supplier or vendor of the Company or other person doing
     business with the Company to terminate its relationship with the Company.

          9.5  INJUNCTIVE RELIEF.  The Employee acknowledges that his services
     hereunder are of a special, unique, unusual, extraordinary and intellectual
     character and a breach by the Employee of the provisions of this Article 9
     will cause the Company irreparable injury and harm. In the event of any
     such breach, the Company shall be entitled to injunctive relief, without
     bond, against the Employee, in addition to all the rights and remedies the
     Company may have at law, in equity or otherwise.

          9.6  CUSTOMERS.  For the purpose of this Article 9, the term
     "Customers" shall include:

               (a)  customers of the Company in existence at the time the
          Employee signs this Agreement; and

               (b)  customers of the Company who become such during the term of
          this Agreement, including, without limitation, customers solicited for
          the first time by the Employee; and

               (c)  any potential customers contacted by the Employee (when
          employed by the Company) within ninety (90) days preceding the end of
          the Employee's employment.

     Except as provided in 9.6(c) above, the term "Customers" shall not refer
to prospective or potential customers.

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     10.  MISCELLANEOUS.

          10.1  NOTICE.  Any notice required to be given pursuant to this
Agreement shall be given in writing and shall be either personally delivered or
sent by certified mail, return receipt requested, to the Employee at 6490
Woodbine Avenue, Philadelphia, Pennsylvania 19151, and to the Company,
Attention: James T. Cancro, Vice President/Secretary, Red Bell Brewing Company,
3100 West Jefferson Street, Philadelphia, PA 19135, or to such other address as
the party shall designate by notice.

          10.2  SEVERABILITY.  The invalidity or unenforceability of any
provision of this Agreement shall not affect the other provisions hereof and
this Agreement shall be construed in all respects as though such invalid or
unenforceable provision was omitted.

          10.3  GOVERNING LAW.  This Agreement shall be governed by, construed
and interpreted in accordance with the law of the Commonwealth of Pennsylvania.

          10.4  ASSIGNMENT.  This Agreement, being one for personal services of
the Employee, shall not be assignable or subject to anticipation or assignment
by the Employee. The rights and obligations of the Company under this Agreement
shall inure to the benefit of and be binding upon the Company's successors and
assigns.

          10.5  LIMITED EFFECT OF WAIVER.  The failure of the Company to demand
strict compliance with any of the terms, covenants or conditions of this
Agreement shall not be deemed a waiver of such term, covenant or condition nor
shall any waiver or relinquishment by the Company of any right or power at any
time(s) be deemed a waiver or relinquishment of such right or power at any
other time(s).

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          10.6 AMENDMENT. This Agreement may be amended at any time only by a
written instrument signed by both parties.

          10.7 ENTIRE AGREEMENT. This Agreement sets forth the entire agreement
between the parties with respect to the subject matter hereof and supersedes all
prior agreements, arrangements or understandings with respect to the subject
matter hereof.

          10.8 ACKNOWLEDGEMENT. The Employee acknowledges that he:

               (a)  has read and understands the contents of this Agreement; and

               (b)  has had an opportunity to consult with legal counsel of his
     own choosing regarding the contents and legal effect of this Agreement.

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.

                                             RED BELL BREWING COMPANY

                                             BY  /s/ JAMES R. BELL
                                               _____________________________

                                             TITLE President
                                                  ___________________________

                                                   /s/ James R. Bell
                                             __________________________
                                             JAMES R. BELL

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