Document:

exv10w1

Exhibit 10.1

CONFIDENTIAL MEMORANDUM

	 	 	 	 	 

	TO:

	 	Ron Fenech
	 	April 23, 2010
	 
	 	 	 	 
	CC:

	 	Chris Farman	 	 
	 
	 	 	 	 
	FROM:

	 	Peter B. Orthwein	 	 
	 
	 	 	 	 
	RE:	 	MANAGEMENT INCENTIVE PLAN FOR RON FENECH BEGINNING 5/1/2010

     Your MIP beginning May 1, 2010 will be 4% of the pre-tax profit from operations of the
Recreation Vehicle Group. LIFO and impairment charges are excluded.

	 	1.	 	Payment of the MIP will be quarterly after the closing of the books.

	 	 	The final MIP payment for FY 2010 will be paid within 5 days after receipt of the auditor’s
report for the year ended July 31, 2010 (approximately September 30, 2010).

	 	2.	 	You must be employed at the time of MIP payment.
	 
	 	3.	 	In the unlikely event of losses in any quarter, they will be carried forward to
future quarters. However, they won’t be carried forward into the next fiscal year.
	 
	 	4.	 	Your base salary will increase to $1,000,000 per year effective as of February
1, 2010.
	 
	 	5.	 	The maximum you can earn from your MIP in any year is $10,000,000.

PBO/patexv10w2

Exhibit 10.2

THOR INDUSTRIES, INC.

2006 EQUITY INCENTIVE PLAN

STOCK OPTION AGREEMENT

     This Stock Option Agreement (the “Agreement”) is made and entered into as of the date of grant
set forth below (the “Date of Grant”) by and between Thor Industries, Inc., a Delaware corporation
(the “Company”), and the participant named below (“Participant”). Capitalized terms not defined
herein shall have the meaning ascribed to them in the Company’s 2006 Equity Incentive Plan (the
“Plan”).

	 	 	 

	Participant:
	 	Mr. Ronald Fenech
	 
	 
	Address:
	 	 
	 
	 
	 
	 	 
	 
	 
	Total Option Shares:
	 	750,000 shares of Thor common stock
	 
	 
	Exercise Price Per Share:
	 	$35.18
	 
	 
	Date of Grant:
	 	April 28, 2010
	 
	 
	Expiration Date:
	 	April 28, 2020
	 
	 
	 
	 	 
	 
	 

	 	 	 

	Type of Stock Option
	 	 
	(Check One):

	 	o Incentive Stock Option
	 

	 	þ Nonstatutory Stock Option

     1. Grant of Option. The Company hereby grants to Participant an option (this
“Option”) to purchase the total number of shares of Common Stock of the Company set forth above as
Total Option Shares (the “Shares”) at the Exercise Price Per Share set forth above (the “Exercise
Price”), subject to all of the terms and conditions of this Agreement and the Plan.

     2. Exercise Period; Vesting. Unless expired as provided in Section 3 of this
Agreement, this Option may be exercised from time to time after the Date of Grant set forth above
to the extent the Option has vested in accordance with the vesting schedule set forth herein. The
Shares issued upon exercise of the Option will be subject to the restrictions on transfer set forth
in Section 9 below. Provided Participant continues to provide Continuous Service to the Company or
any Affiliate, the Option will become vested and exercisable with respect to the 20% of the Shares
on each of the first five anniversaries of the Date of Grant; provided, that 50,000 of the Shares
to vest on each of the vesting dates specified in the foregoing clause will not vest on a given
scheduled vesting date and will automatically be forfeited, regardless of the Participant’s
Continuous Service, if William Fenech remains in Continuous Service from the Grant Date through
such vesting, or if earlier, through the occurrence of a Change in Control.

     A vested Option may not be exercised for less than a full share. If application of the vesting
percentage causes a fractional Share to otherwise become exercisable, such Share shall be rounded
down to the nearest whole Share for each year except for the last year in such vesting period, at
the end of which vesting period this Option shall become exercisable for the full remainder of the

 

 

unexercised Shares subject to the Option. Except as provided in the Plan, upon the occurrence
of a Change in Control, the Option shall become 100% vested and exercisable.

     3. Expiration. The Option shall expire on the Expiration Date set forth above or
earlier as provided in Section 4 below or under the terms of the Plan.

     4. Termination of Continuous Service.

          4.1 Forfeiture of Unvested Options; Cause. If Participant’s Continuous Service is
terminated for any reason other than Cause, the unvested portion of the Option shall terminate at
the close of business on the date of such termination, and Participant may exercise the vested
portion as provided in this Section 4. If Participant’s Continuous Service terminates for Cause,
outstanding Options (whether or not vested) shall terminate at the beginning of business on the
date of such termination.

          4.2 Termination for Any Reason Except Death, Disability or Cause. If Participant’s
Continuous Service is terminated for any reason, except death, Disability or Cause, the Option, to
the extent (and only to the extent) that it would have been exercisable by Participant immediately
prior to termination of Continuous Service, may be exercised by Participant until the Expiration
Date.

          4.3 Termination Because of Death or Disability. If Participant’s Continuous Service is
terminated because of death or Disability of Participant, the Option, to the extent that it is
exercisable by Participant on the date of termination, may be exercised by Participant (by
Participant’s estate, by a person who acquired the right to exercise the Option by bequest or
inheritance, or by a person designated to exercise the Option upon Participant’s death) no later
than the Expiration Date.

          4.4 No Obligation to Employ. Nothing in the Plan or this Agreement shall confer on
Participant any right to provide Continuous Service, or limit in any way the right of the Company
or any Affiliate to terminate Participant’s employment or other relationship at any time, with or
without Cause.

     5. Manner of Exercise.

          5.1 Stock Option Exercise Agreement. To exercise this Option, Participant (or in the
case of exercise after Participant’s death or incapacity, Participant’s executor, administrator,
heir or legatee, as the case may be) must deliver to the Company an executed stock option exercise
agreement in the form attached hereto as Exhibit A, or in such other form as may be approved by the
Administrator from time to time (the “Exercise Agreement”), which shall set forth, inter alia, (a)
Participant’s election to exercise the Option, (b) the number of Shares being purchased, (c) any
restrictions imposed on the Shares and (d) any representations, warranties and agreements regarding
Participant’s investment intent and access to information as may be required by the Company to
comply with applicable securities laws. If someone other than Participant exercises the Option,
then such person must submit documentation reasonably acceptable to the Company verifying that such
person has the legal right to exercise the Option. The entire Exercise Price of this Option to
purchase Shares of Common Stock issued under the Plan shall be payable in full, to the extent
permitted by applicable statutes and regulations, in cash or by certified or bank check at

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the time of exercise for an amount equal to the aggregate Exercise Price Per Share for the
number of Shares being purchased or any other form of legal consideration that may be acceptable to
the Administrator.

          5.2 Tax Withholding. Prior to the issuance of the Shares upon exercise of the Option,
Participant must pay or provide for any applicable federal, state and local withholding obligations
of the Company. The Company has the right to withhold from any compensation paid to Participant.
If the Administrator permits, Participant also may provide for payment of withholding taxes upon
exercise of the Option by tendering a cash payment.

          5.3 Issuance of Shares. Provided that the Exercise Agreement and payment are in form
and substance satisfactory to counsel for the Company, the Company shall issue the Shares
registered in the name of Participant, Participant’s authorized assignee, or Participant’s legal
representative, and shall deliver certificates representing the Shares with the appropriate legends
affixed thereto.

     6. Compliance With Laws And Regulations. The exercise of the Option and the issuance
and transfer of Shares shall be subject to compliance by the Company and Participant with all
applicable requirements of federal and state securities laws and with all applicable requirements
of any stock exchange on which the Company’s Common Stock may be listed at the time of such
issuance or transfer. Participant understands that the Company is under no obligation to register
or qualify the Shares with the SEC, any state securities commission or any stock exchange to effect
such compliance.

     7. Nontransferability of Option. The Option, upon written approval by the
Administrator in its sole discretion, may be transferred (a) by gift or domestic relations order to
a member of Participant’s immediate family (child, stepchild, grandchild, parent, stepparent,
grandparent, spouse, former spouse, sibling, niece, nephew,
mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships), any
person sharing Participant’s household (other than a tenant or employee), a trust in which these
persons have more than 50% of the beneficial interest, a foundation in which these persons (or
Participant) control the management of assets, and any other entity in which these persons (or
Participant) own more than 50% of the voting interests; (b) to third parties designated by the
Administrator in connection with a program established and approved by the Administrator pursuant
to which Participants may receive a cash payment or other consideration in consideration for the
transfer of such Option; or (c) to such other transferee as permitted by the Administrator in its
sole discretion. Notwithstanding the foregoing, Participant may, by delivering written notice to
the Company, in a form satisfactory to the Company, designate a third party who, in the event of
Participant’s death, shall be entitled to exercise the Option.

     8. Privileges of Stock Ownership. Participant shall not have any of the rights of a
Stockholder with respect to any Shares unless and until the Shares are issued to Participant.

     9. Securities Law Restrictions on Transfer. Regardless of whether the offering and
sale of Shares under the Plan have been registered under the Securities Act or have been registered
or qualified under the securities laws of any state, the Company at its discretion may impose
restrictions upon the sale, pledge or other transfer of such Shares (including the placement of

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appropriate legends on stock certificates or the imposition of stop-transfer instructions) if,
in the judgment of the Company, such restrictions are necessary or desirable in order to achieve
compliance with the Securities Act, the securities laws of any state or any other law.

     10. Adjustments Upon Changes in Stock. This Award is subject to the adjustment
provisions set forth in the Plan.

     11. Restrictive Covenants

          11.1 Confidentiality. In consideration of the Option, Participant agrees to keep
confidential all information of a proprietary or confidential nature belonging to the Company or
any of its Affiliates, including but not limited to, business plans, files, records, data,
documents, plans, research, development, policies, customer or client lists, price lists, the name
and address of suppliers, customers or representatives, or any other matters of any kind or
description, relating to the products, devices, suppliers, customers, clientele, sales or business
of the Company or any of its Affiliates (i) obtained by Participant during Continuous Service and
(ii) not otherwise public knowledge (other than by reason of an unauthorized act by Participant).
After termination of Continuous Service, Participant shall not, without the prior written consent
of the Company, unless compelled pursuant to an order of a court or other body having jurisdiction
over such matter, communicate or divulge any such information, knowledge or data to anyone other
than the Company and those designated by it.

          11.2 Non-solicitation and Non-competition. In consideration of the Option,
Participant agrees not to (i) directly or indirectly, solicit or recruit any individual employed by
the Company or its Affiliates for the purpose of being employed directly or indirectly by
Participant or by any competitor of the Company on whose behalf Participant is acting as an agent,
representative or employee, or convey any confidential information or trade secrets regarding other
employees of the Company or its Affiliates to any other person during Continuous Service and for a
period of twelve (12) months thereafter; or (ii) directly or indirectly, influence or attempt to
influence customers of the Company or any of its Affiliates to direct their business to any
competitor of the Company during Continuous Service and for a period of twelve (12) months
thereafter; or (iii) compete with the Company in the recreational vehicle business or the bus
business while Participant is in Continuous Service and for a period of twelve (12) months
thereafter.

     12. General.

          12.1 Interpretation. Any dispute regarding the interpretation of this Agreement shall
be submitted by Participant or the Company to the Administrator for review. The resolution of such
a dispute by the Administrator shall be final and binding on the Company and Participant.

          12.2 Entire Agreement. The Plan is incorporated herein by reference. This Agreement
and the Plan constitute the entire agreement of the parties and supersede all prior undertakings
and agreements with respect to the subject matter hereof. If any inconsistency should exist between
the nondiscretionary terms and conditions of this Agreement and the Plan, the Plan shall govern and
control.

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          12.3 Notices. Any notice required to be given or delivered to the Company under the
terms of this Agreement shall be in writing and addressed to the Corporate Secretary of the Company
at its principal corporate offices. Any notice required to be given or delivered to Participant
shall be in writing and addressed to Participant at the address indicated above or to such other
address as such party may designate in writing from time to time to the Company. All notices shall
be deemed to have been given or delivered upon: (a) personal delivery; (b) five (5) days after
deposit in the United States mail by certified or registered mail (return receipt requested); (c)
two (2) business days after deposit with any return receipt express courier (prepaid); or (d) one
(1) business day after transmission by facsimile.

          12.4 Successors and Assigns. The Company may assign any of its rights under this
Agreement. This Agreement shall be binding upon and inure to the benefit of the successors and
assigns of the Company. Subject to the restrictions on transfer set forth herein, this Agreement
shall be binding upon and shall inure to the benefit of Participant and Participant’s heirs,
executors, administrators, legal representatives, successors and assigns.

          12.5 Governing Law. This Agreement shall be governed by and construed in accordance
with the laws of the State of Delaware without giving effect to its conflict of law principles. If
any provision of this Agreement is determined by a court of law to be illegal or unenforceable,
then such provision will be enforced to the maximum extent possible and the other provisions will
remain fully effective and enforceable.

     13. Acceptance. Participant hereby acknowledges receipt of a copy of the Plan and this
Agreement. Participant has read and understands the terms and provisions thereof, and accepts the
Option subject to all the terms and conditions of the Plan and this Agreement. Participant
acknowledges that there may be adverse tax consequences upon exercise of the Option or disposition
of the Shares and that Participant should consult a tax advisor prior to such exercise or
disposition.

     14. Section 409A Limitation. In the event the Administrator determines at any time
that this Option has been granted with an exercise price less than Fair Market Value of the Shares
subject to the Option on the date the Option is granted (regardless of whether or not such exercise
price is intentionally or unintentionally priced at less than Fair Market Value, or is materially
modified at a time when the Fair Market Value exceeds the exercise price), or is otherwise
determined to constitute “nonqualified deferred compensation” within the meaning of Section 409A of
the Code, notwithstanding any provision of the Plan or this Agreement to the contrary, the Option
shall satisfy the additional conditions applicable to nonqualified deferred compensation under
Section 409A of the Code, in accordance with Section 8 of the Plan. The specified exercise date and
term shall be the default date and term specified in Section 8 of the Plan. Notwithstanding the
foregoing, the Company shall have no liability to any Participant or any other person if an Option
designated as an Incentive Stock Option fails to qualify as such at any time or if an Option is
determined to constitute “nonqualified deferred compensation” within the meaning of Section 409A of
the Code and the terms of such Option do not satisfy the additional conditions applicable to
nonqualified deferred compensation under Section 409A of the Code and Section 8 of the Plan.

[signature page follows]

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     IN WITNESS WHEREOF, the Company has caused this Agreement to be executed by its duly
authorized representative and Participant has executed this Agreement, effective as of the Date of
Grant.

	 	 	 	 	 	 	 

	THOR INDUSTRIES, INC.	 	 	 	PARTICIPANT
	 
	 	 	 	 	 	 
	By:

	 	/s/ Peter B. Orthwein
	 	 	 	/s/ Ronald Fenech
	 

	 	 
	 	 	 	 
	 

	 	Name: Peter B. Orthwein
	 	 	 	(Signature)
	 

	 	Title:   Chairman, President & CEO	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	 	 	 	 	Ronald Fenech
	 

	 	 	 	 	 	 
	 

	 	 	 	 	 	(Please print name)

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EXHIBIT A

FORM OF STOCK OPTION EXERCISE AGREEMENT

	 	 	 	 	 	 	 

	[ ] Incentive Stock Option

	 	 
	 	Optionee:	 	 
	 

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	[ ] Nonstatutory Stock Option

	 	 	 	Date:	 	 
	 

	 	 	 	 	 	 

STOCK OPTION EXERCISE NOTICE

Thor Industries, Inc.

419 W. Pike Street

Jackson Center, Ohio 45334-0629

Attention: Chief Financial Officer

Ladies and Gentlemen:

     1. Option. I was granted an option (the “Option”) to purchase shares of the common
stock (the “Shares”) of Thor Industries, Inc., a Delaware corporation (the “Company”), pursuant to
the Company’s 2006 Equity Incentive Plan (the “Plan”) and my Stock Option Agreement (the “Stock
Option Agreement”) as follows:

	 	 	 	 	 	 	 	 	 	 	 

	 
	 	Date of Option Grant:	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	 
	 	Number of Option Shares:	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	 
	 	Exercise Price per Share:	 	$	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 

     2. Exercise of Option. I hereby elect to exercise the Option to purchase the following
number of Shares, all of which are vested Shares in accordance with the Stock Option Agreement:

	 	 	 	 	 	 	 	 	 	 	 	 	 

	 

	 	Total Shares Purchased:	 	 	 	 	 	 	 	 	 	 
	 

	 	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 

	 	Total Exercise Price
	 	(Total Shares X Price per Share)
	 	 	$	 	 	 
	 

	 	 	 	 	 	 	 	 	 	 	 	 

     3. Payments. I enclose payment in full of the total exercise price for the Shares in
the following form(s), as authorized by my Stock Option Agreement:

	 	 	 

	 

	 	Cash:   $                    
	 
	 	 
	 

	 	Check: $                    

     4. Tax Withholding. I authorize payroll withholding and otherwise will make adequate
provision for the federal, state, local and foreign tax withholding obligations of the Company, if
any, in connection with the Option.

A-1

 

     5. Optionee Information.

     My address is:

	 	 	 	 	 

	 

	 	 

	 	 
	 
	 	 	 	 
	 

	 	 

	 	 

     My Social Security Number is:

	 	 	 	 	 

	 

	 	 

	 	 

     6. Notice of Disqualifying Disposition. If the Option is an Incentive Stock Option, I
agree that I will promptly notify the Treasurer of the Company if I transfer any of the Shares
within one (1) year from the date I exercise all or part of the Option or within two (2) years of
the Date of Option Grant.

     7. Binding Effect. I agree that the Shares are being acquired in accordance with and
subject to the terms, provisions and conditions of the Stock Option Agreement to all of which I
hereby expressly assent. This letter shall inure to the benefit of and be binding upon my heirs,
executors, administrators, successors and assigns.

     I understand that I am purchasing the Shares pursuant to the terms of the Plan and my Stock
Option Agreement, copies of which I have received and carefully read and understand.

	 	 	 	 	 
	 	Very truly yours,

 	 
	 	
 	 
	 	(Signature) 	 
	 	 	 
	 

Receipt of the above is hereby acknowledged.

THOR INDUSTRIES, INC.

	 	 	 	 	 
	 	 	 
	 	By:  	 	 
	 	 	Name:  	 	 
	 	 	Title:  	 	 
	 
	 	Dated:  	 	 
	 

A-2

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