Document:

Exhibit 10.3

 

GUARANTY

 

THIS
GUARANTY, dated as of September 3, 2020 (as the same may be amended, restated, amended and restated, supplemented or otherwise
modified from time to time, this “Guaranty”), is made by each of the undersigned (each, a “Guarantor”
and collectively, the “Guarantors” and such terms shall include an Additional Guarantor that becomes a party
to this Guaranty pursuant to Section 16 hereof), in favor of KeyBank National Association, as Administrative Agent (herein,
together with its successors and assigns in such capacity, the “Administrative Agent”), for the benefit of
the Creditors (as defined below):

 

RECITALS:

 

(1)
Except as otherwise defined herein, terms used herein and defined in the Credit Agreement (as defined below) shall be used herein
as therein defined. Certain terms used herein are defined in Section 1 hereof.

 

(2)
This Guaranty is made pursuant to the Credit Agreement, dated as of September 3, 2020 (as the same may be amended, restated, supplemented
or otherwise modified from time to time, the “Credit Agreement”), among Purple Innovation, LLC, a Delaware
limited liability company (together with its successors and assigns, the “Borrower”), Purple Innovation, Inc.,
a Delaware corporation (“Holdings”), the financial institutions named as lenders therein (together with their
successors and assigns, the “Lenders”) and the Administrative Agent.

 

(3)
Each Guarantor will obtain benefits from the Credit Agreement and, accordingly, desires to execute this Guaranty in order to satisfy
the condition set forth in the Credit Agreement and to induce the Creditors to extend the Loan Document Obligations and the Designated
Hedge Document Obligations.

 

AGREEMENT:

 

NOW,
THEREFORE, in consideration of the foregoing and other benefits accruing to each Guarantor, the receipt and sufficiency of which
are hereby acknowledged, each Guarantor hereby makes the following representations and warranties to the Administrative Agent
and the other Creditors and hereby covenants and agrees with the Administrative Agent and each other Creditor as follows:

 

Section
1. Certain Definitions. As used in this Guaranty, the following terms shall have the meanings herein specified unless the
context otherwise requires:

 

“Additional
Guarantor” has the meaning provided in Section 16.

 

“Creditor”
means the Administrative Agent, each LC Issuer, the Swing Line Lender, the Lenders and the Designated Hedge Creditors, and the
respective successors and permitted assigns of each of the foregoing.

 

“Designated
Hedge Document” means (i) each Designated Hedge Agreement to which the Borrower or any Guarantor is now or may hereafter
become a party, and (ii) each confirmation, transaction statement or other document executed and delivered in connection therewith
to which the Borrower or any Guarantor is now or may hereafter become a party.

 

     

     

    

 

“Designated
Hedge Document Obligations” means, collectively, all obligations and liabilities owing by the Borrower or any Guarantor
under all existing and future Designated Hedge Documents, in all cases whether now existing, or hereafter incurred or arising,
including any such amounts incurred or arising during the pendency of any bankruptcy, insolvency, reorganization, receivership
or similar proceeding, regardless of whether allowed or allowable in such proceeding or subject to an automatic stay under Section
362(a) of the Bankruptcy Code. Notwithstanding the foregoing, Designated Hedge Document Obligations shall not include any Excluded
Swap Obligations.

 

“Guaranteed
Documents” means, collectively, (i) the Credit Agreement and the other Loan Documents and (ii) each Designated Hedge
Agreement and any other Designated Hedge Document.

 

“Guaranteed
Obligations” means, collectively, the Loan Document Obligations, the Banking Services Obligations and the Designated
Hedge Document Obligations. Notwithstanding the foregoing, Guaranteed Obligations shall not include any Excluded Swap Obligations.

 

“Guaranty
Supplement” has the meaning provided in Section 16.

 

“Loan
Document Obligations” means, collectively (i) the principal of and interest on the Loans made to the Borrower under
the Credit Agreement, (ii) all LC Outstandings and other amounts owing with respect to Letters of Credit issued under the Credit
Agreement, (iii) Banking Services Obligations and (iv) all of the other Obligations, whether primary, secondary, direct, contingent,
fixed or otherwise, in the case of each of the foregoing whether now existing, or hereafter incurred or arising, including any
such interest or other amounts incurred or arising during the pendency of any bankruptcy, insolvency, reorganization, receivership
or similar proceeding, regardless of whether allowed or allowable in such proceeding or subject to an automatic stay under Section
362(a) of the Bankruptcy Code. Notwithstanding the foregoing, Loan Document Obligations shall not include any Excluded Swap Obligations.

 

“Subordinated
Obligations” has the meaning given to such term in Section 3 hereof.

 

Section
2. Guaranty by the Guarantors, etc.

 

(a)
Each Guarantor, jointly and severally, and unconditionally guarantees: (i) to the Administrative Agent, each LC Issuer, the Swing
Line Lender and the Lenders the full and prompt payment when due (whether at the stated maturity, by acceleration or otherwise)
of all of the Loan Document Obligations and (ii) to each Designated Hedge Creditor the full and prompt payment when due (whether
at the stated maturity, by acceleration or otherwise) of all of the Designated Hedge Document Obligations. Such guaranty is an
absolute, unconditional, present and continuing guaranty of payment and not of collectibility and is in no way conditioned or
contingent upon any attempt to collect from Holdings, the Borrower or any Subsidiary or Affiliate of Holdings or the Borrower,
or any other action, occurrence or circumstance whatsoever, other than payment in full of the Guaranteed Obligations (excluding
contingent obligations for which no claim has been made and obligations in respect of Letters of Credit that have been Cash Collateralized).
If an Event of Default shall occur and be continuing under the Credit Agreement, each Guarantor will, immediately upon (and in
any event no later than one Business Day following) its receipt of written notice from the Administrative Agent demanding payment
hereunder, pay to the Administrative Agent, for the benefit of the Creditors, in immediately available funds, at the Payment Office,
such amount of the Guaranteed Obligations as the Administrative Agent shall specify in such notice.

 

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(b)
In addition to the foregoing, each Guarantor, jointly and severally, and unconditionally guarantees to the Creditors the payment
of any and all Guaranteed Obligations of the Borrower and each other Credit Party, whether or not due or payable by the obligor
thereon, upon the occurrence of an Insolvency Event in respect of the Borrower or such other Credit Party, and unconditionally
and irrevocably, jointly and severally, promises to pay such Guaranteed Obligations to the Administrative Agent, for the benefit
of the Creditors, on demand, in such currency and otherwise in such manner as is provided in the Guaranteed Documents governing
such Guaranteed Obligations.

 

(c)
As a separate, additional and continuing obligation, each Guarantor unconditionally undertakes and agrees, for the benefit of
the Creditors, that, should any amounts constituting Guaranteed Obligations not be recoverable from the Borrower or any other
Credit Party for any reason whatsoever (including, without limitation, by reason of any provision of any Guaranteed Document or
any other agreement or instrument executed in connection therewith being or becoming, at any time, voidable, void, unenforceable,
or otherwise invalid under any applicable law), then notwithstanding any notice or knowledge thereof by the Administrative Agent,
any other Creditor, any of their respective Affiliates, or any other Person, each Guarantor, jointly and severally, as sole, original
and independent obligor, upon demand by the Administrative Agent, will make payment to the Administrative Agent, for the account
of the Creditors, of all such Obligations not so recoverable by way of full indemnity.

 

(d)
All payments by each Guarantor under this Guaranty shall be made to the Administrative Agent, for the benefit of the Creditors,
in such currency and otherwise in such manner as is provided in the Guaranteed Documents to which such payments relate.

 

Section
3. Subordination.

 

(a)
Any Indebtedness or other obligations or liabilities of the Borrower now or hereafter held by any Guarantor (collectively, the
“Subordinated Obligations”) are hereby subordinated to the Indebtedness of the Borrower to any Creditor; and
such Subordinated Obligations of the Borrower to any Guarantor, if the Administrative Agent, after an Event of Default has occurred
and is continuing, so requests, shall be collected, enforced and received by such Guarantor as trustee for the Administrative
Agent and the other Creditors and be paid over to the Administrative Agent, for the benefit of the Creditors, on account of the
Indebtedness of the Borrower owing under the Guaranteed Documents to the Administrative Agent and to the other Creditors, but
without affecting or impairing in any manner the liability of such Guarantor under the other provisions of this Guaranty.

 

(b)
If and to the extent that any Guarantor makes any payment to the Administrative Agent or any other Creditor or to any other Person
pursuant to or in respect of this Guaranty, any reimbursement or similar claim that such Guarantor may have against the Borrower
by reason thereof shall be subject and subordinate to the prior termination of all of the Commitments and payment in full of all
Guaranteed Obligations (other than contingent obligations for which no claims have been made and obligations in respect of Letters
of Credit that have been Cash Collateralized).

 

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Section
4. Guarantors’ Obligations Absolute. Except for the termination or release of a Guarantor’s obligations hereunder
as expressly provided in Section 26 and for the reinstatement provisions set forth in Section 21, the obligations of each Guarantor
under this Guaranty shall be absolute and unconditional, shall not be subject to any counterclaim, setoff, deduction or defense
based on any claim such Guarantor may have against the Borrower or any other Person, including, without limitation, the Administrative
Agent, any other Creditor, any of their respective Affiliates, or any other Guarantor, and shall remain in full force and effect
without regard to, and shall not be released, suspended, abated, deferred, reduced, limited, discharged, terminated or otherwise
impaired or adversely affected by any circumstance or occurrence whatsoever, including, without limitation:

 

(a)
any increase in the amount of the Guaranteed Obligations outstanding from time to time, including, without limitation, any increase
in the aggregate outstanding amount of the Loans and Letters of Credit above any specific maximum amount referred to herein or
in the Credit Agreement as in effect on the date hereof, and any increase in any interest rate, Fee or other amount applicable
to any portion of the Guaranteed Obligations or otherwise payable under any Guaranteed Document;

 

(b)
any direction as to the application of any payment by the Borrower or by any other Person;

 

(c)
any incurrence of additional Guaranteed Obligations at any time or under any circumstances, including, without limitation, (i)
during the continuance of a Default or Event of Default, (ii) at any time when all conditions to such incurrence have not
been satisfied, or (iii) in excess of any borrowing base, sublimit or other limitations, if any, contained in the Credit Agreement
or any of the other Guaranteed Documents;

 

(d)
any renewal or extension of the time for payment or maturity of any of the Guaranteed Obligations, or any amendment or modification
of, or addition or supplement to, or deletion from, the Credit Agreement, any other Guaranteed Document, or any other instrument
or agreement applicable to the Borrower or any other Person, or any part thereof, or any assignment, transfer or other disposition
of any thereof;

 

(e)
any failure of the Credit Agreement, any other Guaranteed Document, or any other instrument or agreement applicable to the Borrower
or any other Person, to constitute the legal, valid and binding agreement or obligation of any party thereto, enforceable in accordance
with its terms, or any irregularity in the form of any Guaranteed Document;

 

(f)
any waiver, consent, extension, indulgence or other action or inaction (including, without limitation, any lack of diligence,
any failure to mitigate damages or marshal assets, or any election of remedies) under or in respect of (i) the Credit Agreement,
any other Guaranteed Document, or any such other instrument or agreement, or (ii) any obligation or liability of the Borrower
or any other Person;

 

(g)
any payment made to the Administrative Agent or any other Creditor on the Guaranteed Obligations that the Administrative Agent
or any other Creditor repays, returns or otherwise restores to the Borrower or any other applicable obligor pursuant to court
order in any bankruptcy, reorganization, arrangement, moratorium or other debtor relief proceeding;

 

(h)
any sale, exchange, release, surrender or foreclosure of, or any realization upon, or other dealing with, in any manner and in
any order, any property, rights or interests by whomsoever at any time granted, assigned, pledged or mortgaged to secure, or howsoever
securing, the Guaranteed Obligations, or any other liabilities or obligations (including any of those hereunder), or any portion
of any thereof;

 

(i)
any release of any security or any guaranty by or at the direction of the Administrative Agent or any other Creditor, or any release
or discharge of, or limitation of recourse against, any Person furnishing any security or guaranty, including, without limitation,
any release or discharge of any Guarantor from this Guaranty;

 

(j)
any Insolvency Event relating to the Borrower or to any of its properties or assets;

 

(k)
any assignment, transfer or other disposition, in whole or in part, by the Borrower or any other Person of its interest in any
of the property, rights or interests constituting security for all or any portion of the Guaranteed Obligations or any other Indebtedness,
liabilities or obligations;

 

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(l)
any lack of notice to, or knowledge by, any Guarantor of any of the matters referred to above; or

 

(m)
to the fullest extent permitted under applicable law now or hereafter in effect, any other circumstance or occurrence, whether
similar or dissimilar to any of the foregoing, that could or might constitute a defense available to, or a discharge of the obligations
of, a guarantor or other surety, other than payment in full of the Guaranteed Obligations (excluding contingent obligations for
which no claims have been made and obligations in respect of Letters of Credit that have been Cash Collateralized).

 

Section
5. Waivers. Each Guarantor unconditionally waives, to the maximum extent permitted under any applicable law now or hereafter
in effect, insofar as its obligations under this Guaranty are concerned, (a) notice of any of the matters referred to in Section
4, (b) all notices required by statute, rule of law or otherwise to preserve any rights against such Guarantor hereunder,
including, without limitation, any demand, presentment, proof or notice of dishonor or non-payment of any Guaranteed Obligation,
notice of acceptance of this Guaranty, notice of the incurrence of any Guaranteed Obligation, notice of any failure on the part
of Holdings, the Borrower, any of its Subsidiaries or Affiliates, or any other Person, to perform or comply with any term or provision
of the Credit Agreement, any other Guaranteed Document or any other agreement or instrument to which Holdings, the Borrower or
any other Person is a party, or notice of the commencement of any proceeding against any other Person or any of its property or
assets, (c) any right to the enforcement, assertion or exercise against the Borrower or against any other Person or any collateral
of any right, power or remedy under or in respect of the Credit Agreement, the other Guaranteed Documents or any other agreement
or instrument, and (d) any requirement that such Guarantor be joined as a party to any proceedings against the Borrower or any
other Person for the enforcement of any term or provision of the Credit Agreement, the other Guaranteed Documents, this Guaranty
or any other agreement or instrument.

 

Section
6. Subrogation Rights. Until such time as the Guaranteed Obligations have been fully and finally discharged (other than
obligations in respect of Designated Hedge Agreements, contingent indemnity obligations and obligations in respect of Letters
of Credit that have been Cash Collateralized) and the obligations of the Administrative Agent and the Lenders to provide additional
credit under the Loan Documents have been terminated, each Guarantor hereby irrevocably waives, and agrees not to assert, all
rights of subrogation that it may at any time otherwise have as a result of this Guaranty (whether contractual, under Section
509 of the Bankruptcy Code, or otherwise) to the claims of the Administrative Agent and/or the other Creditors against the Borrower,
any other Guarantor or any other guarantor of or surety for the Guaranteed Obligations and all contractual, statutory or common
law rights of reimbursement, contribution or indemnity from the Borrower or any other Guarantor that it may at any time otherwise
have as a result of this Guaranty.

 

Section
7. Separate Actions. A separate action or actions may be brought and prosecuted against any Guarantor whether or not action
is brought against any other Guarantor, any other guarantor or the Borrower, and whether or not any other Guarantor, any other
guarantor of the Borrower or the Borrower be joined in any such action or actions.

 

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Section
8. Guarantors Familiar with Borrower’s Affairs. Each Guarantor confirms that an executed (or conformed) copy of each
of the Loan Documents has been made available to its principal executive officers, that such officers are familiar with the contents
thereof and of this Guaranty, and that it has executed and delivered this Guaranty after reviewing the terms and conditions of
the Credit Agreement, the other Loan Documents and this Guaranty and such other information as it has deemed appropriate in order
to make its own credit analysis and decision to execute and deliver this Guaranty. Each Guarantor confirms that it has made its
own independent investigation with respect to the creditworthiness of Holdings, the Borrower and its Subsidiaries and Affiliates
and is not executing and delivering this Guaranty in reliance on any representation or warranty by the Administrative Agent or
any other Creditor or any other Person acting on behalf of the Administrative Agent or any other Creditor as to such creditworthiness.
Each Guarantor expressly assumes all responsibilities to remain informed of the financial condition of Holdings, the Borrower
and its Subsidiaries and Affiliates and any circumstances affecting (a) Holdings’, the Borrower’s or any Subsidiary’s
or Affiliate’s ability to perform its obligations under the Credit Agreement and the other Guaranteed Documents to which
it is a party, or (b) any collateral securing, or any other guaranty for, all or any part of Holdings, the Borrower’s or
such Subsidiary’s or Affiliate’s payment and performance obligations thereunder; and each Guarantor further agrees
that the Administrative Agent and the other Creditors shall have no duty to advise any Guarantor of information known to them
regarding such circumstances or the risks such Guarantor undertakes in this Guaranty.

 

Section
9. Covenant Under Credit Agreement. Each Guarantor covenants and agrees that on and after the date hereof and until this
Guaranty is terminated in accordance with Section 26 hereof, such Guarantor shall take, or will refrain from taking, as
the case may be, all actions that are necessary to be taken or not taken so that no Default or Event of Default is caused by the
actions or inactions of such Guarantor or any of its Subsidiaries.

 

Section
10. Solvency. Each Guarantor represents and warrants to the Administrative Agent and each of the other Creditors that as
of the date such Guarantor has become a party to this Guaranty, (i) such Guarantor has capital sufficient to carry on its business
and transactions and all business and transactions in which it is about to engage and is solvent and able to pay its debts as
they mature; (ii) such Guarantor owns property having a value, both at fair valuation and at present fair salable value, greater
than the amount required to pay its debts; and (iii) such Guarantor is not entering into the Loan Documents to which it is a party
with the intent to hinder, delay or defraud its creditors.

 

Section
11. Continuing Guaranty; Remedies Cumulative, etc. This Guaranty is a continuing guaranty, all liabilities to which it
applies or may apply under the terms hereof shall be conclusively presumed to have been created in reliance hereon, and this Guaranty
shall remain in full force and effect until terminated as provided in Section 26 hereof. No failure or delay on the part
of the Administrative Agent or any other Creditor in exercising any right, power or privilege hereunder shall operate as a waiver
thereof, nor shall any single or partial exercise of any right, power or privilege hereunder preclude any other or further exercise
thereof or the exercise of any other right, power or privilege. The rights and remedies herein expressly specified are cumulative
and not exclusive of any rights or remedies that the Administrative Agent or any other Creditor would otherwise have. No notice
to or demand on any Guarantor in any case shall entitle such Guarantor to any other further notice or demand in similar or other
circumstances or constitute a waiver of the rights of the Administrative Agent or any other Creditor to any other or further action
in any circumstances without notice or demand. It is not necessary for, and neither the Administrative Agent nor any other Creditor,
undertakes any obligation or duty to, inquire into the capacity or powers of Holdings, the Borrower or any of its Subsidiaries
or the officers, directors, partners or agents acting or purporting to act on its behalf, and any indebtedness made or created
in reliance upon the professed exercise of such powers shall be guaranteed hereunder.

 

Section
12. Application of Payments and Recoveries. All amounts received by the Administrative Agent pursuant to, or in connection
with the enforcement of, this Guaranty, together with all amounts and other rights and benefits realized by any Creditor (or to
which any Creditor may be entitled) by virtue of this Guaranty, shall be applied as provided in Section 8.03 of the Credit Agreement.

 

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Section
13. Enforcement Expenses. The Guarantors hereby jointly and severally agree to pay, in accordance with and to the extent
not paid pursuant to Section 11.01 of the Credit Agreement, all out-of-pocket costs and expenses of the Administrative Agent and
each other Creditor in connection with the enforcement of this Guaranty and any amendment, waiver or consent relating hereto (including,
without limitation, the fees and disbursements of counsel employed by the Administrative Agent or any of the other Creditors (limited
to the fees, disbursements and other charges of one counsel to the Administrative Agent and the Creditors taken as a whole, and,
if necessary, of one local counsel in each relevant material jurisdiction and, in the event of any actual or perceived conflict
of interest, one additional counsel in each relevant jurisdiction for each group of Creditors and Administrative Agent similarly
situated taken as a whole)).

 

Section
14. Successors and Assigns. This Guaranty shall be binding upon each Guarantor and its successors and assigns, and shall
inure to the benefit of the Administrative Agent and the other Creditors and their successors and permitted assigns.

 

Section
15. Entire Agreement. This Guaranty and the other Guaranteed Documents represent the final agreement among the parties
with respect to the subject matter hereof and thereof, supersede any and all prior agreements and understandings, oral or written,
relating to the subject matter hereof and thereof, and may not be contradicted by evidence of prior, contemporaneous or subsequent
oral agreements among the parties. There are no unwritten oral agreements among the parties.

 

Section
16. Amendments; Additional Guarantors. No amendment or waiver of any provision of this Guaranty and no consent to any departure
by any Guarantor therefrom shall in any event be effective unless the same shall be in writing and signed by the Administrative
Agent acting at the direction of the requisite number of Lenders, if any, required pursuant to Section 11.12 of the Credit Agreement,
and the applicable Guarantor or Guarantors, as the case may be, and then such waiver or consent shall be effective only in the
specific instance and for the specific purpose for which given. Upon the execution and delivery by any Person of a guaranty supplement
in substantially the form of Exhibit A hereto (each, a “Guaranty Supplement”), (a) such Person shall
be referred to as an “Additional Guarantor” and shall become and be a Guarantor hereunder, and each reference
in this Guaranty to a “Guarantor” shall also mean and be a reference to such Additional Guarantor, and each reference
in any other Loan Document to a “Guarantor” shall also mean and be a reference to such Additional Guarantor, and (b)
each reference herein to “this Guaranty”, “hereunder”, “hereof” or words of like import referring
to this Guaranty, and each reference in any other Loan Document to the “Guaranty”, “thereunder”, “thereof”
or words of like import referring to this Guaranty, shall mean and be a reference to this Guaranty as supplemented by such Guaranty
Supplement.

 

Section
17. Headings Descriptive. The headings of the several Sections of this Guaranty are inserted for convenience only and shall
not in any way affect the meaning or construction of any provision of this Guaranty.

 

Section
18. Severability. Any provision of this Guaranty that is prohibited or unenforceable in any jurisdiction shall, as to such
jurisdiction, be ineffective to the extent of such prohibition or unenforceability without invalidating the remaining provisions
hereof, and any such prohibition or unenforceability in any jurisdiction shall not invalidate or render unenforceable such provision
in any other jurisdiction.

 

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Section
19. Right of Setoff. In addition to any rights now or hereafter granted under applicable law and not by way of limitation
of any such rights, upon the occurrence and during the continuance of an Event of Default (such term to mean any “Event
of Default” as defined in the Credit Agreement), each Creditor is hereby authorized at any time or from time to time, without
notice to any Guarantor or to any other Person, any such notice being expressly waived, to the fullest extent permitted under
applicable law now or hereafter in effect, to set off and to appropriate and apply any and all deposits (general or special) and
any other indebtedness at any time held or owing by such Creditor to or for the credit or the account of such Guarantor, against
and on account of the obligations and liabilities of such Guarantor to such Creditor under this Guaranty, irrespective of whether
or not the Administrative Agent or such Creditor shall have made any demand hereunder and although said obligations, liabilities,
deposits or claims, or any of them, shall be contingent or unmatured. Each Creditor agrees to promptly notify the relevant Guarantor
after any such set off and application, provided, however, that the failure to give such notice shall not affect the validity
of such set off and application.

 

Section
20. Notices. Except as otherwise expressly provided herein, all notices and other communications provided for hereunder
shall be in writing and mailed, sent by telecopier or delivered, (a) if to any Guarantor, at the address specified for it in the
Credit Agreement (or if no such address is specified, to it c/o the Borrower), with a courtesy copy to the Borrower at its address
specified in or pursuant to the Credit Agreement, (b) if to the Administrative Agent, to it at its Notice Office, or (c) if to
any Lender, at its address specified in or pursuant to the Credit Agreement; or in any case at such other address as any of the
Persons listed above may hereafter notify the others in writing. All such notices and communications shall be mailed, sent via
telecopier, sent by overnight courier or delivered in accordance with Section 11.05 of the Credit Agreement, and shall be effective
when provided in such Section 11.05.

 

Section
21. Reinstatement. If claim is ever made upon the Administrative Agent or any other Creditor for rescission, repayment,
recovery or restoration of any amount or amounts received by the Administrative Agent or any other Creditor in payment or on account
of any of the Guaranteed Obligations and any of the aforesaid payees repays all or part of said amount by reason of (a) any judgment,
decree or order of any court or administrative body having jurisdiction over such payee or any of its property, or (b) any settlement
or compromise of any such claim effected by such payee with any such claimant (including the Borrower), then and in such event
(i) any such judgment, decree, order, settlement or compromise shall be binding upon each Guarantor, notwithstanding any revocation
hereof or other instrument evidencing any liability of the Borrower, (ii) each Guarantor shall be and remain liable to the aforesaid
payees hereunder for the amount so repaid or otherwise recovered or restored to the same extent as if such amount had never originally
been received by any such payee, and (iii) this Guaranty shall continue to be effective or be reinstated, as the case may be,
all as if such repayment or other recovery had not occurred.

 

Section
22. Sale of Capital Stock of a Guarantor. In the event that all of the capital stock of one or more Guarantors is sold
or otherwise disposed of or liquidated in compliance with the requirements of Section 7.02 of the Credit Agreement (or such sale
or other disposition has been approved in writing by the Required Lenders (or all Lenders, as applicable, if required by Section
11.12 of the Credit Agreement)) and the proceeds of such sale, disposition or liquidation are applied, to the extent applicable,
in accordance with the provisions of the Credit Agreement, such Guarantor shall, in accordance with Section 11.12(d) of the Credit
Agreement, be released from this Guaranty and this Guaranty shall, as to each such Guarantor or Guarantors, terminate, and have
no further force or effect.

 

Section
23. Contribution Among Guarantors. Each Guarantor, in addition to the subrogation rights it shall have against the Borrower
under applicable law as a result of any payment it makes hereunder, shall also have a right of contribution against all other
Guarantors in respect of any such payment pro rata among the same based on their respective net fair value as enterprises, provided
any such right of contribution shall be subject and subordinate to the prior payment in full of the Guaranteed Obligations
(and such Guarantor’s obligations in respect thereof).

 

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Section
24. Full Recourse Obligations; Effect of Fraudulent Transfer Laws, etc. It is the desire and intent of each Guarantor,
the Administrative Agent and the other Creditors that this Guaranty shall be enforced as a full recourse obligation of each Guarantor
to the fullest extent permissible under the laws and public policies applied in each jurisdiction in which enforcement is sought.
If and to the extent that the obligations of any Guarantor under this Guaranty would, in the absence of this sentence, be adjudicated
to be invalid or unenforceable because of any applicable state or federal law relating to fraudulent conveyances or transfers,
then the amount of such Guarantor’s liability hereunder in respect of the Guaranteed Obligations shall be deemed to be reduced
ab initio to that maximum amount that would be permitted without causing such Guarantor’s obligations hereunder to
be so invalidated.

 

Section
25. Payments Free and Clear of Setoffs, Counterclaims and Taxes, etc.

 

(a)
All payments made by any Guarantor hereunder shall be subject to the provisions of Section 3.03 of the Credit Agreement as if
they were incorporated herein.

 

(b)
Notwithstanding anything to the contrary contained in this Agreement, any applicable Guarantor shall be entitled, to the extent
it is required to do so by law, to deduct or withhold income or other similar taxes imposed by the United States (or any political
subdivision or taxing authority thereof or therein) from any amounts payable hereunder for the account of any Creditor that is
not a United States Person (as such term is defined in Section 7701(a)(30) of the Code) for United States federal income tax purposes.
All such withheld amounts shall be treated as payments to the applicable Creditor for purposes of the Agreement.

 

Section
26. Termination. After the termination of all of the Commitments and all Guaranteed Obligations (other than obligations
in respect of Designated Hedge Agreements, contingent obligations and obligations in respect of Letters of Credit that have been
Cash Collateralized) and the obligations of the Administrative Agent and the Lenders to provide additional credit under the Loan
Documents have been terminated, this Guaranty will terminate and the Administrative Agent, at the request and reasonable expense
of the Borrower and/or any of the Guarantors, will execute and deliver to the Guarantors an instrument or instruments acknowledging
the satisfaction and termination of this Guaranty.

 

Section
27. Enforcement Only by Administrative Agent. The Creditors agree that this Guaranty may be enforced only by the action
of the Administrative Agent, acting upon the instructions of the Required Lenders, and that no Creditor shall have any right individually
to seek to enforce or to enforce this Guaranty, it being understood and agreed that such rights and remedies may be exercised
by the Administrative Agent, for the benefit of the Creditors, upon the terms of this Guaranty.

 

Section
28. General Limitation on Claims. NO CLAIM MAY BE MADE BY ANY CREDITOR OR ANY GUARANTOR AGAINST ANY GUARANTOR, THE ADMINISTRATIVE
AGENT OR ANY OTHER CREDITOR, OR THE AFFILIATES, DIRECTORS, OFFICERS, EMPLOYEES, ATTORNEYS OR AGENTS OF ANY OF THEM, FOR ANY DAMAGES
OTHER THAN ACTUAL COMPENSATORY DAMAGES IN RESPECT OF ANY CLAIM FOR BREACH OF CONTRACT OR ANY OTHER THEORY OF LIABILITY ARISING
OUT OF OR RELATED TO THE TRANSACTIONS CONTEMPLATED BY THIS GUARANTY OR ANY OF THE OTHER GUARANTEED DOCUMENTS, OR ANY ACT, OMISSION
OR EVENT OCCURRING IN CONNECTION THEREWITH; AND EACH GUARANTOR AND ADMINISTRATIVE AGENT (ON BEHALF OF ITSELF AND EACH OTHER CREDITOR)
HEREBY, TO THE FULLEST EXTENT PERMITTED UNDER APPLICABLE LAW, WAIVES, RELEASES AND AGREES NOT TO SUE OR COUNTERCLAIM UPON ANY
SUCH CLAIM FOR ANY SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, WHETHER OR NOT ACCRUED AND WHETHER OR NOT KNOWN OR SUSPECTED TO
EXIST IN ITS FAVOR.

 

    9

     

    

 

Section
29. Creditors Not Fiduciary to Guarantors. The relationship among any Guarantor and its Affiliates, on the one hand, and
the Administrative Agent and the other Creditors, on the other hand, is solely that of debtor and creditor, and the Administrative
Agent and the other Creditors have no fiduciary or other special relationship with any Guarantor or any of its Affiliates, and
no term or provision of any Guaranteed Document, no course of dealing, no written or oral communication, or other action, shall
be construed so as to deem such relationship to be other than that of debtor and creditor.

 

Section
30. Counterparts. This Guaranty may be executed in any number of counterparts and by the different parties hereto on separate
counterparts including, by way of facsimile transmission or other electronic transmission, each of which when so executed and
delivered shall be an original, but all of which shall together constitute one and the same instrument.

 

Section
31. Governing Law; Venue; Waiver of Jury Trial.

 

(a)
THIS GUARANTY SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAW OF
THE STATE OF NEW YORK WITHOUT REGARD TO CONFLICT OF LAW PRINCIPLES (OTHER THAN SECTION 5-1401 OF THE NEW YORK GENERAL OBLIGATION
LAW).

 

(b)
ANY LEGAL ACTION OR PROCEEDING WITH RESPECT TO THIS GUARANTY MAY BE BROUGHT IN THE COURTS OF THE STATE OF NEW YORK SITTING IN
NEW YORK CITY OR OF THE UNITED STATES FOR THE SOUTHERN DISTRICT OF SUCH STATE, AND BY EXECUTION AND DELIVERY OF THIS GUARANTY,
EACH GUARANTOR CONSENTS, FOR ITSELF AND IN RESPECT OF ITS PROPERTY, TO THE NON-EXCLUSIVE JURISDICTION OF THOSE COURTS. EACH GUARANTOR
IRREVOCABLY WAIVES ANY OBJECTION, INCLUDING ANY OBJECTION TO THE LAYING OF VENUE OR BASED ON THE GROUNDS OF FORUM NON CONVENIENS,
WHICH IT MAY NOW OR HEREAFTER HAVE TO THE BRINGING OF ANY ACTION OR PROCEEDING IN SUCH JURISDICTION IN RESPECT OF THIS GUARANTY
OR OTHER DOCUMENT RELATED THERETO. EACH GUARANTOR WAIVES PERSONAL SERVICE OF ANY SUMMONS, COMPLAINT OR OTHER PROCESS, WHICH MAY
BE MADE BY ANY OTHER MEANS PERMITTED BY THE LAW OF SUCH STATE.

 

(c)
EACH GUARANTOR (AND THE ADMINISTRATIVE AGENT FOR ITSELF AND THE CREDITORS UPON ACCEPTANCE OF THIS GUARANTY) HEREBY EXPRESSLY WAIVES
ANY RIGHT TO TRIAL BY JURY OF ANY CLAIM, DEMAND, ACTION OR CAUSE OF ACTION ARISING UNDER THIS GUARANTY OR IN ANY WAY CONNECTED
WITH OR RELATED OR INCIDENTAL TO THE DEALINGS OF THE PARTIES HERETO OR ANY OF THEM WITH RESPECT TO THIS GUARANTY, OR THE TRANSACTIONS
RELATED THERETO, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER ARISING, AND WHETHER FOUNDED IN CONTRACT OR TORT OR OTHERWISE;
AND EACH GUARANTOR HEREBY AGREES AND CONSENTS THAT ANY SUCH CLAIM, DEMAND, ACTION OR CAUSE OF ACTION SHALL BE DECIDED BY COURT
TRIAL WITHOUT A JURY, AND THAT ANY PARTY TO THIS GUARANTY MAY FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SECTION 31
WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF THE SIGNATORIES HERETO TO THE WAIVER OF THEIR RIGHT TO TRIAL BY JURY.

 

[Signature
Page Follows.]

 

    10

     

    

 

IN
WITNESS WHEREOF, each Guarantor has caused this Guaranty to be executed and delivered as of the date first above written.

 

	PURPLE
    INNOVATION, INC.	 
	 	 	 
	By:	 	 
	 	Name:
    [_________]	 
	 	Title:
    [_________]	 

 

     

     

    

 

Accepted
by:

 

KEYBANK
NATIONAL ASSOCIATION,

as
Administrative Agent

 

	By:	 	 
	 	Name:	 
	 	Title:	 

 

     

     

    

 

Exhibit
A to

Guaranty

 

GUARANTY
SUPPLEMENT

 

This
Guaranty Supplement, dated as of [__], 20__ (as amended, restated, supplemented or otherwise modified from time to time, this
“Supplement”), is made by [____________________, a _________________] (the “Additional Guarantor”),
in favor of KeyBank National Association, as administrative agent (the “Administrative Agent”) for the benefit
of the Creditors (as defined in the Guaranty referred to below).

 

RECITALS:

 

(1)
Purple Innovation, LLC, a Delaware limited liability company (the “Borrower”), and Purple Innovation, Inc.,
a Delaware corporation (“Holdings”) are party to a Credit Agreement, dated as of September 3, 2020 (as the
same may from time to time be amended, restated, amended and restated, supplemented or otherwise modified, the “Credit
Agreement”), with the Administrative Agent and the financial institutions party thereto (collectively, the “Lenders”).

 

(2)
In connection with the Credit Agreement, Holdings and certain of the Borrower’s Subsidiaries (collectively, the “Guarantors”
and, individually, each a “Guarantor”) executed and delivered a Guaranty, dated as of September 3, 2020 (as
the same may from time to time be amended, restated, supplemented or otherwise modified, the “Guaranty”), to
the Administrative Agent for the benefit of the Creditors (as defined in the Guaranty) pursuant to which the Guarantors guaranteed
the payment and performance in full of all of the Guaranteed Obligations (as defined in the Guaranty).

 

(3)
The Additional Guarantor is a newly created or acquired subsidiary of Borrower and, pursuant to Section 6.09 of the Credit Agreement,
is required to become a “Guarantor” under the Guaranty and to guaranty, for the benefit of the Creditors, all of the
Guaranteed Obligations.

 

(4)
The Additional Guarantor deems it to be in its direct pecuniary and business interests to become a “Guarantor” under
the Guaranty and, accordingly, desires to enter into this Supplement in accordance with Section 16 of the Guaranty in order
to satisfy the condition described in the preceding paragraph and to induce the Creditors to make financial accommodations to
or for the benefit of the Additional Guarantor.

 

AGREEMENT:

 

NOW,
THEREFORE, in consideration of the foregoing and the other benefits accruing to the Additional Guarantor, the receipt and sufficiency
of which are hereby acknowledged, the Additional Guarantor covenants and agrees with the Administrative Agent and the Creditors
as follows:

 

Section
1. Definitions. Capitalized terms used in this Supplement and not otherwise defined herein shall have the meanings given
to such terms in the Guaranty.

 

     

     

    

 

Section
2. Supplement; Guaranty. The Additional Guarantor hereby acknowledges, agrees and confirms that, by its execution of this
Supplement, on and after the date hereof it shall become a party to the Guaranty and shall be fully bound by, and subject to,
all of the covenants, terms, obligations and conditions of the Guaranty applicable to a “Guarantor” as though originally
party thereto as a “Guarantor,” and the Additional Guarantor shall be deemed a “Guarantor” for all purposes
of the Guaranty and the other Loan Documents (as defined in the Credit Agreement). The Additional Guarantor acknowledges and confirms
that it has received a copy of the Guaranty, the other Loan Documents and all exhibits thereto and has reviewed and understands
all of the terms and provisions thereof. The Additional Guarantor (i) agrees that it will comply with all the terms and conditions
of the Guaranty as if it were an original signatory thereto, and (ii) irrevocably and unconditionally guarantees (A) to the Administrative
Agent, each Letter of Credit Issuer and the Lenders the full and prompt payment when due (whether at the stated maturity, by acceleration
or otherwise) of all of the Loan Document Obligations of the Borrower and each other Guarantor and (B) to each Designated Hedge
Creditor the full and prompt payment when due (whether at the stated maturity, by acceleration or otherwise) of all of the Designated
Hedge Document Obligations.

 

Section
3. Effect of this Agreement. Except as expressly provided in this Supplement, the Guaranty shall remain in full force
and effect, without modification or amendment.

 

Section
4. Representations and Warranties. The Additional Guarantor, as of the date hereof, hereby:

 

(a)
makes to the Administrative Agent and the Creditors each of the representations and warranties contained in the Guaranty applicable
to a Guarantor; and

 

(b)
represents and warrants that upon the execution and delivery of this Supplement, all of the conditions set forth in Section 6.09
of the Credit Agreement have been satisfied.

 

Section
5. Successors and Assigns; Entire Agreement. This Supplement is binding upon and shall inure to the benefit of the Additional
Guarantor, the Administrative Agent and each of the Creditors and their respective successors and assigns. This Supplement and
the Guaranty set forth the entire agreement and understanding between the parties as to the subject matter hereof and merges and
supersedes all prior discussions, agreements and understandings of any and every nature among them. This Supplement shall be a
Loan Document under the Credit Agreement. No Guarantor shall be permitted to assign any of its rights or obligations hereunder
except as expressly permitted pursuant to or in accordance with the Credit Agreement.

 

Section
6. Headings. The descriptive headings of this Supplement are for convenience or reference only and do not constitute a
part of this Supplement.

 

Section
7. Governing Law. This Supplement and the rights of the parties hereunder shall be construed and interpreted in accordance
with the laws of the State of New York, without application of the rules regarding conflicts of laws.

 

Section
8. JURY TRIAL WAIVER. THE ADDITIONAL GUARANTOR HEREBY IRREVOCABLY WAIVES ALL RIGHTS TO A TRIAL BY JURY IN ANY ACTION,
PROCEEDING OR COUNTERCLAIM ARISING OUT OF OR RELATING TO THIS SUPPLEMENT, THE OTHER LOAN DOCUMENTS OR THE TRANSACTIONS CONTEMPLATED
HEREBY OR THEREBY.

 

[Remainder
of page intentionally left blank.]

 

    2

     

    

 

IN
WITNESS WHEREOF, the Additional Guarantor has executed this Supplement as of the date first written above.

 

	 	By:	 
	 	 	Name:
	 	 	Title:

 

Accepted
by:

 

KEYBANK
NATIONAL ASSOCIATION,

as
Administrative Agent

 

	By:	 	 
	 	Name:	 
	 	Title:	 

 

 

3Exhibit 10.4

 

COLLATERAL ASSIGNMENT OF PATENTS

 

COLLATERAL ASSIGNMENT
OF PATENTS, dated as of September 3, 2020 (“Agreement”), between Purple Innovation, LLC, a Delaware limited
liability company (together with its successors and assigns, the “Assignor”), and KeyBank National Association,
as administrative agent (together with its successors and assigns in such capacity, the “Administrative Agent”),
for the benefit of the Secured Creditors (as defined in the Security Agreement referred to below):

 

RECITALS:

 

(1) This
Agreement is made pursuant to the Credit Agreement, dated as of September 3, 2020 (as amended, restated, supplemented or otherwise
modified from time to time, the “Credit Agreement”), among the Assignor (together with its successors and assigns,
the “Borrower”), Purple Innovation, Inc., a Delaware corporation (“Holdings”), the lenders
party thereto (the “Lenders”), and the Administrative Agent.

 

(2) In
connection with the Credit Agreement, the Assignor is a party to a Pledge and Security Agreement, dated as of September 3, 2020
(as amended, restated, supplemented or otherwise modified from time to time, the “Security Agreement”), among
the Assignor, Holdings, the other Grantors party thereto and the Administrative Agent, pursuant to which the Assignor has granted
to the Administrative Agent, for the benefit of the Secured Creditors, a continuing security interest in, assignment of and lien
on substantially all of its assets, whether now owned or existing or hereafter acquired or arising.

 

NOW, THEREFORE, in
consideration of the foregoing, the mutual covenants contained herein and for other good and valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, the Assignor hereby covenants and agrees with the Administrative Agent and the
other Secured Creditors as follows:

 

Section 1. Defined
Terms. Terms used herein without definition shall have the respective meanings ascribed thereto in the Security
Agreement.

 

Section 2. Assignment
and Grant of Security Interest. As security for the prompt payment and performance of the Secured Obligations, the
Assignor hereby assigns, transfers, conveys and grants to the Administrative Agent, for the benefit of the Secured Creditors,
a security interest in, a general lien upon and/or a right of set-off against (whether now owned or hereafter acquired by the
Assignor and whether acquired in the United States or elsewhere in the world) all right, title and interest of the Assignor
in and to the following, whether now existing or hereafter acquired:

 

(i) all
of the Patents issued by the United States Patent and Trademark Office (including, without limitation, those listed on Schedule A
hereto);

 

(ii) all
applications for Patents to be issued by the United States Patent and Trademark Office (including, without limitation, those listed
on Schedule A to this Agreement);

 

(iii) all
Patents issued by any other country or any office, agency or other Governmental Authority thereof;

 

(iv) all
applications for Patents to be issued by any office, agency or other Governmental Authority referred to in clause (iii) above;

 

(v) all
registrations and recordings with respect to any of the foregoing;

 

     

     

    

 

(vi) all
reissues, continuations, continuations-in-part, extensions and divisions of any of the foregoing;

 

(vii) all
licenses and other agreements relating in whole or in part to any Patents, inventions, processes, production methods, proprietary
information or know-how covered by any of the foregoing, including all rights to payments in respect thereof;

 

(viii) all
rights to sue for past, present or future infringements of any of the foregoing;

 

(ix) all
goodwill related to any of the foregoing;

 

(x) to
the extent not included above, all general intangibles (as such term is defined in the UCC) of the Assignor related to the foregoing;
and

 

(xi) all
proceeds of any and all of the foregoing.

 

Section 3. Reference
to Separate Security Agreement. This Agreement has been entered into by the Assignor and the Administrative Agent
primarily for recording purposes as contemplated by the Security Agreement. In the event of any inconsistency between any of
the terms or provisions hereof and the terms and provisions of such Security Agreement, the terms and provisions of such
Security Agreement shall govern.

 

Section 4. Governing
Law. This Agreement and the rights of the parties hereunder shall be construed and interpreted in accordance with the
laws of the State of New York, without application of the rules regarding conflicts of laws.

 

Section 5. Miscellaneous.
Delivery of an executed signature page to this Agreement by facsimile or other electronic transmission shall be effective as
delivery of a manually executed copy of this Agreement.

 

[Signature Page Follows.]

 

     

     

    

 

IN WITNESS WHEREOF,
the parties hereto have caused this Agreement to be executed and delivered by their duly authorized officers as of the date first
set forth above.

 

	 	 	 	PURPLE INNOVATION, LLC, 
	 	 	 	as Assignor
	 	 	 	 	 
	 	 	 	By:	 
	 	 	 	 	Name:
	 	 	 	 	Title:
	 	 	 	 	 
	Accepted and acknowledged by:	 	 	 
	 	 	 	 	 
	KEYBANK NATIONAL ASSOCIATION, as Administrative Agent	 	 	 
	 	 	 	 	 
	By:	 	 	 	 
	 	Name:	 	 	 
	 	Title:	 	 	 

 

[Signature Page to Collateral Assignment
of Patents]

 

     

     

    

 

Schedule A

to Collateral Assignment of Patents

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	Screed Mold Method	Feb 7, 2004	United States of America	Issued	10/775,043	7666341B2	 
	Purple Innovation, LLC	GEL WITH WIDE DISTRIBUTION OF MW IN MID-BLOCK	Feb 1, 2006	United States of America	Issued	11/345,622	7964664	 
	Purple Innovation, LLC	MULTI-WALLED GELASTIC MATERIAL	Nov 20, 2006	United States of America	Issued	11/602,099	7730566	 
	Purple Innovation, LLC	(XOgel) Three-Dimensionally Patterned Gel Cushions or Alternating Pattern Gel	Aug 25, 2008	United States of America	Issued	12/229,724	8075981	 
	Purple Innovation, LLC	(X-Gel) Ribbed Gel	Oct 3, 2008	United States of America	Issued	12/287,057	8424137	 
	Purple Innovation, LLC	Cushions Comprising Gel Springs (as amended)	Oct 3, 2008	United States of America	Issued	12/287,047	8434748	 
	Purple Innovation, LLC	MULTI-WALLED GELASTIC MATERIAL	Apr 26, 2010	United States of America	Issued	12/767,181	7827636	 
	Purple Innovation, LLC	MULTI-WALLED GELASTIC MATERIAL	Apr 26, 2010	United States of America	Issued	12/767,263	7823234	 
	Purple Innovation, LLC	MULTI-WALLED GELASTIC MATERIAL	Apr 26, 2010	United States of America	Issued	12/767,215	7823233	 
	Purple Innovation, LLC	CUSHIONS COMPRISING DEFORMABLE MEMBERS AND RELATED METHODS	May 20, 2010	United States of America	Issued	12/784,247	8932692	 
	Purple Innovation, LLC	CUSHIONS COMPRISING CORE STRUCTURES AND RELATED METHODS	May 20, 2010	United States of America	Issued	12/784,346	8628067	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	MULTI-WALLED GELASTIC MATERIAL	Aug 19, 2010	United States of America	Issued	12/859,351	8607387	 
	Purple Innovation, LLC	GEL PUTTIES, ARTICLES COMPRISING SAME, AND METHODS OF FORMING SUCH GEL PUTTIES AND ARTICLES	Apr 29, 2011	United States of America	Issued	13/098,182	9315648	 
	Purple Innovation, LLC	BREATHABLE GEL	Mar 15, 2012	United States of America	Issued	13/420,999	9603461	 
	Purple Innovation, LLC	CUSHIONING ELEMENTS COMPRISING ELASTOMERIC MATERIAL AND METHODS OF FORMING SAME	Apr 24, 2012	United States of America	Issued	13/454,874	8784982	 
	Purple Innovation, LLC	CUSHIONING ELEMENTS COMPRISING BUCKLING WALLS AND METHODS OF FORMING SUCH CUSHIONING ELEMENTS	Aug 3, 2012	United States of America	Issued	13/566,763	8919750	 
	Purple Innovation, LLC	SMALL FOOTPRINT APPARATUS, METHOD, AND TOOLING FOR MOLDING LARGE THERMOPLASTIC PARTS	Dec 30, 2013	United States of America	Issued	14/144,362	9446542	 
	Purple Innovation, LLC	PORTABLE CUSHIONS INCLUDING DEFORMABLE WALL MEMBERS, AND RELATED METHODS	Mar 14, 2014	United States of America	Issued	14/213,229	9051169	 

 

 

     

     

    

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	GRIPPY INTEGRALLY MOLDED MATS	Mar 9, 2015	United States of America	Pending	62/130,364	 	 
	Purple Innovation, LLC	CUSHIONS COMPRISING A NON-SLIP ELASTOMERIC CUSHIONING ELEMENT	Mar 2, 2016	United States of America	Pending	15/058,637	 	 
	Purple Innovation, LLC	ELASTOMERIC CUSHION MEMBERS INCLUDING PERFORATED SKINS AND RELATED METHODS	Mar 7, 2016	Taiwan R.O.C.	Pending	106107011	 	 
	Purple Innovation, LLC	BAG FOR SHIPPING A CUSHION AND RELATED METHODS	Mar 7, 2016	United States of America	Issued	15/063,114	9796522	 
	Purple Innovation, LLC	MATTRESS TOPPERS, AIR TABLES FOR MAKING MATTRESS TOPPERS, AND RELATED METHODS	Mar 7, 2016	United States of America	Allowed	15/063,192	 	 
	Purple Innovation, LLC	MATTRESSES AND MATTRESS TOPPERS INCLUDING KNITTED FABRIC, AND RELATED METHODS	Mar 7, 2016	United States of America	Pending	15/062,621	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Mar 7, 2016	United States of America	Pending	15/062,674	 	 
	Purple Innovation, LLC	ELASTOMERIC CUSHION MEMBERS INCLUDING PERFORATED SKINS AND RELATED METHODS	Mar 7, 2016	United States of America	Pending	15/062,847	 	 
	Purple Innovation, LLC	CUSHION COVER WITH INTEGRALLY KNIT, HIGH-RELIEF GRAPHIC FEATURE AND CUSHIONS EMPLOYING SUCH CUSHION COVERS	Mar 7, 2016	United States of America	Pending	15/063,143	 	 
	Purple Innovation, LLC	PACKAGED MATTRESS CUSHION	Mar 7, 2016	United States of America	Issued	29/557,162	D784731	 
	Purple Innovation, LLC	MATTRESS CUSHION	Mar 10, 2016	United States of America	Issued	29/557,601	D799858	 
	Purple Innovation, LLC	MATTRESS CUSHION	Aug 9, 2016	Australia	Issued	201614286	 	201614795
	Purple Innovation, LLC	PACKAGED MATTRESS CUSHION	Aug 9, 2016	Australia	Issued	201614284	 	201614284
	Purple Innovation, LLC	MATTRESS CUSHION	Aug 12, 2016	European Union	Issued	003338482-00020003	 	003338482-00020003
	Purple Innovation, LLC	PACKAGED MATTRESS CUSHION	Aug 12, 2016	European Union	Issued	003338482-0001	 	003338482-0001

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	MATTRESS CUSHION	Aug 15, 2016	Canada	Issued	169,909	 	169909
	Purple Innovation, LLC	PACKAGED MATTRESS CUSHION	Aug 15, 2016	Canada	Issued	169,908	 	169908
	Purple Innovation, LLC	MATTRESS CUSHION	Aug 26, 2016	China	Issued	201630427017.5	 	ZL 201630427017.5
	Purple Innovation, LLC	PACKAGED MATTRESS CUSHION	Sep 6, 2016	China	Issued	201630463279.7	 	ZL 201630463279.7
	Purple Innovation, LLC	MATTRESS PROTECTORS, MATTRESSES COVERED BY MATTRESS PROTECTORS, AND RELATED METHODS	Sep 21, 2016	United States of America	Issued	15/272,162	10555618	 
	Purple Innovation, LLC	BED LINENS, AND RELATED BEDDING ASSEMBLIES AND METHODS	Oct 20, 2016	United States of America	Pending	15/298,759	 	 
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION HAVING DEFORMABLE WALL MEMBERS AND RELATED METHODS	Oct 25, 2016	United States of America	Allowed	15/333,486	 	 
	Purple Innovation, LLC	BED LINEN PACKAGING	Oct 25, 2016	United States of America	Issued	15/334,093	10202234	 
	Purple Innovation, LLC	PACKAGING FOR BED LINEN	Dec 12, 2016	United States of America	Issued	29/587,296	D831478	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	CUSHION COVER WITH INTEGRALLY KNIT, HIGH-RELIEF GRAPHIC FEATURE AND CUSHIONS EMPLOYING SUCH CUSHION COVERS	Mar 3, 2017	Australia	Issued	2017228991	2017228991	 
	Purple Innovation, LLC	MATTRESSES AND MATTRESS TOPPERS INCLUDING KNITTED FABRIC, AND RELATED METHODS	Mar 3, 2017	Japan	Pending	2018-545846	 	 
	Purple Innovation, LLC	BAG FOR SHIPPING A CUSHION AND RELATED METHODS	Mar 3, 2017	Taiwan R.O.C.	Pending	106107013	 	 
	Purple Innovation, LLC	MATTRESS TOPPERS, AIR TABLES FOR MAKING MATTRESS TOPPERS, AND RELATED METHODS	Mar 3, 2017	Taiwan R.O.C.	Pending	106107014	 	 
	Purple Innovation, LLC	CUSHION COVER WITH INTEGRALLY KNIT, HIGH-RELIEF GRAPHIC FEATURE AND CUSHIONS EMPLOYING SUCH CUSHION COVERS	Mar 3, 2017	Taiwan R.O.C.	Pending	106107012	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	MATTRESSES AND MATTRESS TOPPERS INCLUDING KNITTED FABRIC, AND RELATED METHODS	Mar 3, 2017	Australia	Pending	2020200278	 	 
	Purple Innovation, LLC	MATTRESSES AND MATTRESS TOPPERS INCLUDING KNITTED FABRIC, AND RELATED METHODS	Mar 3, 2017	Australia	Pending	2017228982	 	 
	Purple Innovation, LLC	BAG FOR SHIPPING A CUSHION AND RELATED METHODS	Mar 3, 2017	Australia	Issued	2017228993	2017228993	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Mar 3, 2017	Australia	Issued	2017228983	2017228983	 
	Purple Innovation, LLC	MATTRESSES AND MATTRESS TOPPERS INCLUDING KNITTED FABRIC, AND RELATED METHODS	Mar 3, 2017	Canada	Allowed	3,016,700	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	CUSHION COVER WITH INTEGRALLY KNIT, HIGH-RELIEF GRAPHIC FEATURE AND CUSHIONS EMPLOYING SUCH CUSHION COVERS	Mar 3, 2017	Canada	Allowed	3,016,707	 	 
	Purple Innovation, LLC	BAG FOR SHIPPING A CUSHION AND RELATED METHODS	Mar 3, 2017	Canada	Allowed	3,016,874	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Mar 3, 2017	Canada	Issued	3,016,702	3016702	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Mar 3, 2017	China	Pending	2017800160214	 	 
	Purple Innovation, LLC	CUSHION COVER WITH INTEGRALLY KNIT, HIGH-RELIEF GRAPHIC FEATURE AND CUSHIONS EMPLOYING SUCH CUSHION COVERS	Mar 3, 2017	China	Pending	2017800160055	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	BAG FOR SHIPPING A CUSHION AND RELATED METHODS	Mar 3, 2017	China	Pending	2017800161537	 	 
	Purple Innovation, LLC	MATTRESSES AND MATTRESS TOPPERS INCLUDING KNITTED FABRIC, AND RELATED METHODS	Mar 3, 2017	European Patent Office	Pending	17763791.5	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Mar 3, 2017	European Patent Office	Pending	17763792.3	 	 
	Purple Innovation, LLC	CUSHION COVER WITH INTEGRALLY KNIT, HIGH-RELIEF GRAPHIC FEATURE AND CUSHIONS EMPLOYING SUCH CUSHION COVERS	Mar 3, 2017	European Patent Office	Pending	17763799.8	 	 
	Purple Innovation, LLC	BAG FOR SHIPPING A CUSHION AND RELATED METHODS	Mar 3, 2017	European Patent Office	Pending	17763801.2	 	 
	Purple Innovation, LLC	MATTRESS TOPPERS, AIR TABLES FOR MAKING MATTRESS TOPPERS, AND RELATED METHODS	Mar 3, 2017	European Patent Office	Pending	17763802.0	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	CUSHION COVER WITH INTEGRALLY KNIT, HIGH-RELIEF GRAPHIC FEATURE AND CUSHIONS EMPLOYING SUCH CUSHION COVERS	Mar 3, 2017	Japan	Pending	2018-545841	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Mar 3, 2017	Japan	Issued	2018-545840	2019-510849	 
	Purple Innovation, LLC	MATTRESSES AND MATTRESS TOPPERS INCLUDING KNITTED FABRIC, AND RELATED METHODS	Mar 3, 2017	Republic of Korea	Issued	10-2018-7028892	10-2124152	 
	Purple Innovation, LLC	CUSHION COVER WITH INTEGRALLY KNIT, HIGH-RELIEF GRAPHIC FEATURE AND CUSHIONS EMPLOYING SUCH CUSHION COVERS	Mar 3, 2017	Republic of Korea	Issued	10-2018-7028894	10-2124154	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Mar 3, 2017	Republic of Korea	Issued	10-2018-7028893	10-2124153	 
	Purple Innovation, LLC	MATTRESSES AND MATTRESS TOPPERS INCLUDING KNITTED FABRIC, AND RELATED METHODS	Mar 3, 2017	Republic of Korea	Pending	10-2018-7028892	 	 
	Purple Innovation, LLC	MATTRESSES AND MATTRESS TOPPERS INCLUDING KNITTED FABRIC, AND RELATED METHODS	Mar 7, 2017	Taiwan R.O.C.	Pending	106107364	 	 
	Purple Innovation, LLC	Cushions including a coated elastomeric cushioning element and related methods	Mar 7, 2017	Taiwan R.O.C.	Pending	106107365	 	 
	Purple Innovation, LLC	METHODS FOR PACKING, SHIPPING, AND UNPACKING A CUSHION	Jun 1, 2017	United States of America	Pending	15/611,567	 	 
	Purple Innovation, LLC	PACKAGING FOR BED LINEN	Jun 10, 2017	India	Issued	294575-IN	 	294575
	Purple Innovation, LLC	PACKAGING FOR BED LINEN	Jun 12, 2017	Japan	Issued	12530/2017	1594708	 
	Purple Innovation, LLC	PACKAGING FOR BED LINEN	Jun 12, 2017	Australia	Issued	201713513	 	201713513

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	PACKAGING FOR BED LINEN	Jun 12, 2017	Canada	Issued	175,312	 	175312
	Purple Innovation, LLC	PACKAGING FOR BED LINEN	Jun 12, 2017	China	Issued	201730238284.2	 	ZL 201730238284.2
	Purple Innovation, LLC	PACKAGING FOR BED LINEN	Jun 12, 2017	European Union	Issued	004043354	 	004043354-0001/-0002
	Purple Innovation, LLC	PACKAGING FOR BED LINEN	Jun 12, 2017	Republic of Korea	Issued	30-2017-0026582	 	30-0956695
	Purple Innovation, LLC	PACKAGING FOR BED LINEN	Jun 12, 2017	South Africa	Issued	A2017/00945	 	A2017/00945
	Purple Innovation, LLC	MATTRESS CUSHION	Jun 13, 2017	United States of America	Issued	29/607,428	D864613	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Jul 20, 2017	United States of America	Pending	15/654,948	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING SPACER FABRIC AND RELATED METHODS	Jul 28, 2017	United States of America	Pending	15/662,934	 	 
	Purple Innovation, LLC	CUSHIONS AND SHOE INSOLES COMPRISING ELASTOMERIC MATERIAL AND METHODS OF FORMING SAME	Sep 11, 2017	United States of America	Pending	15/700,786	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION HAVING DEFORMABLE WALL MEMBERS AND RELATED METHODS	Sep 20, 2017	Taiwan R.O.C.	Issued	106132218	I644641	 
	Purple Innovation, LLC	MATTRESS PROTECTORS, MATTRESSES COVERED BY MATTRESS PROTECTORS, AND RELATED METHODS	Sep 20, 2017	Taiwan R.O.C.	Pending	106132217	 	 
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION HAVING DEFORMABLE WALL MEMBERS AND RELATED METHODS	Sep 20, 2017	Japan	Pending	2019-167768	 	 
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION HAVING DEFORMABLE WALL MEMBERS AND RELATED METHODS	Sep 20, 2017	Australia	Pending	2017332148	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	MATTRESS PROTECTORS, MATTRESSES COVERED BY MATTRESS PROTECTORS, AND RELATED METHODS	Sep 20, 2017	Australia	Pending	2017332702	 	 
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION HAVING DEFORMABLE WALL MEMBERS AND RELATED METHODS	Sep 20, 2017	Canada	Pending	3,037,403	 	 
	Purple Innovation, LLC	MATTRESS PROTECTORS, MATTRESSES COVERED BY MATTRESS PROTECTORS, AND RELATED METHODS	Sep 20, 2017	Canada	Pending	3,040,473	 	 
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION HAVING DEFORMABLE WALL MEMBERS AND RELATED METHODS	Sep 20, 2017	China	Pending	2017800053903	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	MATTRESS PROTECTORS, MATTRESSES COVERED BY MATTRESS PROTECTORS, AND RELATED METHODS	Sep 20, 2017	China	Pending	2017800688615	 	 
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION HAVING DEFORMABLE WALL MEMBERS AND RELATED METHODS	Sep 20, 2017	European Patent Office	Pending	17853779.1	 	 
	Purple Innovation, LLC	MATTRESS PROTECTORS, MATTRESSES COVERED BY MATTRESS PROTECTORS, AND RELATED METHODS	Sep 20, 2017	European Patent Office	Pending	EP17853795.7.	 	 
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION HAVING DEFORMABLE WALL MEMBERS AND RELATED METHODS	Sep 20, 2017	Japan	Issued	2019-514114	6605780	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION HAVING DEFORMABLE WALL MEMBERS AND RELATED METHODS	Sep 20, 2017	Republic of Korea	Pending	10-2019-7009876	 	 
	Purple Innovation, LLC	MATTRESS PROTECTORS, MATTRESSES COVERED BY MATTRESS PROTECTORS, AND RELATED METHODS	Sep 20, 2017	Republic of Korea	Pending	10-2019-7011425	 	 
	Purple Innovation, LLC	BED LINEN PACKAGING	Oct 18, 2017	Australia	Pending	2017352429	 	 
	Purple Innovation, LLC	BED LINENS, AND RELATED BEDDING ASSEMBLIES AND METHODS	Oct 18, 2017	Australia	Pending	2017346846	 	 
	Purple Innovation, LLC	BED LINEN PACKAGING	Oct 18, 2017	Canada	Pending	3,037,390	 	 
	Purple Innovation, LLC	BED LINENS, AND RELATED BEDDING ASSEMBLIES AND METHODS	Oct 18, 2017	Canada	Pending	3,040,500	 	 
	Purple Innovation, LLC	BED LINENS, AND RELATED BEDDING ASSEMBLIES AND METHODS	Oct 18, 2017	China	Pending	2017800645639	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	BED LINEN PACKAGING	Oct 18, 2017	China	Pending	2017800659523	 	 
	Purple Innovation, LLC	TALL AND STURDY METAL MATTRESS PLATFORMS	Oct 18, 2017	European Patent Office	Pending	17865811.8	 	 
	Purple Innovation, LLC	BED LINEN PACKAGING	Oct 18, 2017	European Patent Office	Pending	17864930.7	 	 
	Purple Innovation, LLC	BED LINENS, AND RELATED BEDDING ASSEMBLIES AND METHODS	Oct 18, 2017	European Patent Office	Pending	17861434.3	 	 
	Purple Innovation, LLC	BED LINEN PACKAGING	Oct 18, 2017	Japan	Pending	2019-514115	 	 
	Purple Innovation, LLC	BED LINENS, AND RELATED BEDDING ASSEMBLIES AND METHODS	Oct 18, 2017	Japan	Pending	2019-520434	 	 
	Purple Innovation, LLC	BED LINEN PACKAGING	Oct 18, 2017	Republic of Korea	Pending	10-2019-7009881	 	 
	Purple Innovation, LLC	BED LINENS, AND RELATED BEDDING ASSEMBLIES AND METHODS	Oct 18, 2017	Republic of Korea	Pending	10-2019-7013883	 	 
	Purple Innovation, LLC	Beds Linens, and Related Bedding Assemblies and Methods	Oct 20, 2017	Taiwan R.O.C.	Pending	106/136182	 	 
	Purple Innovation, LLC	TALL AND STURDY METAL MATTRESS PLATFORMS	Oct 25, 2017	Taiwan R.O.C.	Allowed	106136734	 	 
	Purple Innovation, LLC	BED LINEN PACKAGING	Oct 25, 2017	Taiwan R.O.C.	Allowed	106136732	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	MOLDING SYSTEMS, MOLD EXTRACTOR SYSTEMS, AND RELATED METHODS	Nov 17, 2017	United States of America	Issued	15/816,895	10661492	 
	Purple Innovation, LLC	CUSHIONS INCLUDING ONE OR MORE REINFORCED PORTIONS AND RELATED METHODS	Nov 17, 2017	United States of America	Pending	15/817,039	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING AN ELASTOMERIC CUSHIONING ELEMENT AND A POCKETED COIL LAYER AND RELATED METHODS	Nov 17, 2017	United States of America	Pending	15/816,983	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING ONE OR MORE ZONES OF DIFFERENT MATERIALS AND RELATED METHODS OF MANUFACTURE FOR IMPROVED YIELD	Nov 17, 2017	United States of America	Pending	62/588,211	 	 
	Purple Innovation, LLC	ADJUSTABLE BED FOUNDATIONS AND RELATED METHODS	Dec 7, 2017	United States of America	Pending	15/835,052	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	ADJUSTABLE BED FOUNDATIONS AND RELATED METHODS	Dec 7, 2017	Australia	Pending	 	 	 
	Purple Innovation, LLC	ADJUSTABLE BED FOUNDATIONS AND RELATED METHODS	Dec 7, 2017	Canada	Pending	 	 	 
	Purple Innovation, LLC	ADJUSTABLE BED FOUNDATIONS AND RELATED METHODS	Dec 7, 2017	China	Pending	201780084472.1	 	 
	Purple Innovation, LLC	ADJUSTABLE BED FOUNDATIONS AND RELATED METHODS	Dec 7, 2017	European Patent Office	Pending	EP17881826.6	 	 
	Purple Innovation, LLC	ADJUSTABLE BED FOUNDATIONS AND RELATED METHODS	Dec 7, 2017	Republic of Korea	Pending	10-2019-7020571	 	 
	Purple Innovation, LLC	ADJUSTABLE BED FOUNDATIONS AND RELATED METHODS	Dec 15, 2017	Taiwan R.O.C.	Pending	106144221	 	 
	Purple Innovation, LLC	PET CUSHION	Jan 3, 2018	United States of America	Pending	15/861,278	 	 
	Purple Innovation, LLC	AIR TABLES FOR MAKING MATTRESS TOPPERS AND RELATED METHODS	Jan 25, 2018	United States of America	Pending	15/880,163	 	 
	Purple Innovation, LLC	BED LINEN PACKAGING	Feb 22, 2018	United States of America	Allowed	15/902,737	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION MATERIALS	Mar 26, 2018	United States of America	Allowed	15/936,175	 	 
	Purple Innovation, LLC	BAG FOR ENCLOSING A CUSHION	May 1, 2018	United States of America	Pending	15/968,570	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Jul 10, 2018	Australia	Pending	2018304056	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Jul 10, 2018	Canada	Pending	3,054,345	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Jul 10, 2018	European Patent Office	Pending	EP18835912.9	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Jul 10, 2018	Japan	Pending	2019-545329	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Jul 10, 2018	Republic of Korea	Pending	10-2019-7028936	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING SPACER FABRIC AND RELATED METHODS	Jul 16, 2018	PCT	Pending	2018/042331	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING SPACER FABRIC AND RELATED METHODS	Jul 16, 2018	Australia	Pending	2018307218	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING SPACER FABRIC AND RELATED METHODS	Jul 16, 2018	Canada	Pending	3,070,066	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING SPACER FABRIC AND RELATED METHODS	Jul 16, 2018	European Patent Office	Pending	EP18838906.8.	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING SPACER FABRIC AND RELATED METHODS	Jul 16, 2018	Japan	Pending	2020-504409	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING SPACER FABRIC AND RELATED METHODS	Jul 16, 2018	Republic of Korea	Pending	10-2020-7003012	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	MOLDING SYSTEMS, MOLD EXTRACTOR SYSTEMS, AND RELATED METHODS	Jul 17, 2018	China	Pending	2018107858257	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Jul 17, 2018	China	Pending	2018107865369	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	Jul 20, 2018	Taiwan R.O.C.	Issued	107125120	I673028	 
	Purple Innovation, LLC	MATTRESSES INCLUDING SPACER FABRIC AND RELATED METHODS	Jul 20, 2018	China	Pending	2018108002376	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING AN ELASTOMERIC CUSHIONING ELEMENT AND A POCKETED COIL LAYER AND RELATED METHODS	Jul 23, 2018	China	Pending	2018108116841	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	CUSHIONS INCLUDING ONE OR MORE REINFORCED PORTIONS AND RELATED METHODS	Jul 23, 2018	China	Pending	2018108252600	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING SPACER FABRIC AND RELATED METHODS	Jul 27, 2018	Taiwan R.O.C.	Issued	107126144	I674861	 
	Purple Innovation, LLC	MATTRESSES INCLUDING SPACER FABRIC AND RELATED METHODS	Jul 27, 2018	Taiwan R.O.C.	Pending	108126616	 	 
	Purple Innovation, LLC	PILLOW COVERS AND PILLOWS	Aug 9, 2018	United States of America	Pending	62/716,888	 	 
	Purple Innovation, LLC	BLANKET	Aug 29, 2018	United States of America	Allowed	29/661,680	 	 
	Purple Innovation, LLC	CUSHIONS AND SHOE INSOLES COMPRISING ELASTOMERIC MATERIAL AND METHODS OF FORMING SAME	Sep 6, 2018	Australia	Issued	2018226458	2018226458	 
	Purple Innovation, LLC	CUSHIONS AND SHOE INSOLES COMPRISING ELASTOMERIC MATERIAL AND METHODS OF FORMING SAME	Sep 6, 2018	Australia	Pending	2020202869	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	CUSHIONS AND SHOE INSOLES COMPRISING ELASTOMERIC MATERIAL AND METHODS OF FORMING SAME	Sep 7, 2018	Canada	Pending	3,016,790	 	 
	Purple Innovation, LLC	MATTRESS TOPPERS, AIR TABLES FOR MAKING MATTRESS TOPPERS, AND RELATED METHODS	Sep 7, 2018	China	Pending	2017800159429	 	 
	Purple Innovation, LLC	MATTRESSES AND MATTRESS TOPPERS INCLUDING KNITTED FABRIC, AND RELATED METHODS	Sep 7, 2018	China	Pending	2017800159999	 	 
	Purple Innovation, LLC	CUSHIONS AND SHOE INSOLES COMPRISING ELASTOMERIC MATERIAL AND METHODS OF FORMING SAME	Sep 11, 2018	China	Pending	2018110537995	 	 
	Purple Innovation, LLC	CUSHIONS AND SHOE INSOLES COMPRISING ELASTOMERIC MATERIAL AND METHODS OF FORMING SAME	Sep 11, 2018	European Patent Office	Pending	18193646.9	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	CUSHIONS AND SHOE INSOLES COMPRISING ELASTOMERIC MATERIAL AND METHODS OF FORMING SAME	Sep 11, 2018	Japan	Pending	2018-169329	 	 
	Purple Innovation, LLC	MOLDING SYSTEMS, MOLD EXTRACTOR SYSTEMS, AND RELATED METHODS	Nov 13, 2018	PCT	Pending	2018/060701	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING AN ELASTOMERIC CUSHIONING ELEMENT AND A POCKETED COIL LAYER AND RELATED METHODS	Nov 13, 2018	PCT	Pending	2018/060680	 	 
	Purple Innovation, LLC	MOLDING SYSTEMS, MOLD EXTRACTOR SYSTEMS, AND RELATED METHODS	Nov 13, 2018	Australia	Pending	 	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING AN ELASTOMERIC CUSHIONING ELEMENT AND A POCKETED COIL LAYER AND RELATED METHODS	Nov 13, 2018	Australia	Pending	 	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	MOLDING SYSTEMS, MOLD EXTRACTOR SYSTEMS, AND RELATED METHODS	Nov 13, 2018	Canada	Pending	3082817	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING AN ELASTOMERIC CUSHIONING ELEMENT AND A POCKETED COIL LAYER AND RELATED METHODS	Nov 13, 2018	Canada	Pending	3084510	 	 
	Purple Innovation, LLC	MOLDING SYSTEMS, MOLD EXTRACTOR SYSTEMS, AND RELATED METHODS	Nov 13, 2018	European Patent Office	Pending	EP18812496.0	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING AN ELASTOMERIC CUSHIONING ELEMENT AND A POCKETED COIL LAYER AND RELATED METHODS	Nov 13, 2018	European Patent Office	Pending	EP18812494.5	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	MATTRESSES INCLUDING AN ELASTOMERIC CUSHIONING ELEMENT AND A POCKETED COIL LAYER AND RELATED METHODS	Nov 13, 2018	Japan	Pending	2020-527078	 	 
	Purple Innovation, LLC	MATTRESSES INCLUDING AN ELASTOMERIC CUSHIONING ELEMENT AND A POCKETED COIL LAYER AND RELATED METHODS	Nov 13, 2018	Republic of Korea	Pending	10-2020-7016996	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING ONE OR MORE ZONES OF DIFFERENT MATERIALS AND RELATED METHODS OF MANUFACTURE FOR IMPROVED YIELD	Nov 16, 2018	United States of America	Pending	16/193,807	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	CUSHIONS INCLUDING ONE OR MORE ZONES OF DIFFERENT MATERIALS AND RELATED METHODS OF MANUFACTURE FOR IMPROVED YIELD	Nov 16, 2018	PCT	Pending	PCT/US2018/061584	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING ONE OR MORE ZONES OF DIFFERENT MATERIALS AND RELATED METHODS OF MANUFACTURE FOR IMPROVED YIELD	Nov 16, 2018	Canada	Pending	3082585	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING ONE OR MORE ZONES OF DIFFERENT MATERIALS AND RELATED METHODS OF MANUFACTURE FOR IMPROVED YIELD	Nov 16, 2018	China	Pending	201880086222.6	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	CUSHIONS INCLUDING ONE OR MORE ZONES OF DIFFERENT MATERIALS AND RELATED METHODS OF MANUFACTURE FOR IMPROVED YIELD	Nov 16, 2018	European Patent Office	Pending	EP18836710.6	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING ONE OR MORE ZONES OF DIFFERENT MATERIALS AND RELATED METHODS OF MANUFACTURE FOR IMPROVED YIELD	Nov 16, 2018	Japan	Pending	2020-526864	 	 
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION HAVING DEFORMABLE WALL MEMBERS AND RELATED METHODS	Jan 15, 2019	United States of America	Pending	29/676,858	 	 
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION HAVING DEFORMABLE WALL MEMBERS AND RELATED METHODS	Jan 15, 2019	United States of America	Pending	29/676,862	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	PILLOW INCLUDING GELATINOUS ELASTOMER CUSHION HAVING DEFORMABLE WALL MEMBERS AND RELATED METHODS	Jan 15, 2019	United States of America	Pending	29/676,872	 	 
	Purple Innovation, LLC	MATTRESS	Mar 27, 2019	Canada	Issued	186,692	186692	 
	Purple Innovation, LLC	Cushion with Offset Cells	Jun 13, 2019	United States of America	Pending	29/694,846	 	 
	Purple Innovation, LLC	Cushion with Offset Cells	Jun 13, 2019	United States of America	Pending	29/694,851	 	 
	Purple Innovation, LLC	Fabric Elongation Resistance Evaluation Equipment	Jun 13, 2019	United States of America	Pending	62/861,119	 	 
	Purple Innovation, LLC	Pillows and Covers	Jun 13, 2019	United States of America	Pending	62/861,138	 	 
	Purple Innovation, LLC	MATTRESS	Jun 21, 2019	United States of America	Pending	29/695,784	 	 
	Purple Innovation, LLC	MATTRESS	Jul 19, 2019	China	Issued	201930385264.7	 	CN 3056842555 S
	Purple Innovation, LLC	MATTRESS COVER	Sep 23, 2019	United States of America	Pending	29/706,731	 	 
	Purple Innovation, LLC	Pillow	Oct 23, 2019	United States of America	Pending	29/710,438	 	 
	Purple Innovation, LLC	CUSHION WITH OFFSET CELLS	Dec 13, 2019	China	Allowed	201930698255.3	 	 
	Purple Innovation, LLC	Cushion with Offset Cells	Dec 13, 2019	China	Allowed	201930698383.8	 	 
	Purple Innovation, LLC	BED	Jan 16, 2020	United States of America	Pending	29/720,825	 	 

 

     

     

    

 

	CREDIT 

PARTY	PATENT	DATE 

FILED	COUNTRY	STATUS	APP. NO.	PATENT 

NO.	REG. NO.
	Purple Innovation, LLC	BLANKET WITH ELASTOMERIC WEIGHTING ELEMENTS	Feb 6, 2020	United States of America	Pending	62/971,016	 	 
	Purple Innovation, LLC	COMPOSITE MATTRESSES WITH AIR CHAMBERS	Feb 13, 2020	United States of America	Pending	62/976,173	 	 
	Purple Innovation, LLC	Pillow	Apr 3, 2020	Canada	Pending	194370	 	 
	Purple Innovation, LLC	VENTILATED COMPOSITE MATTRESSES	Apr 6, 2020	United States of America	Pending	63/005,911	 	 
	Purple Innovation, LLC	Pillow	Apr 23, 2020	China	Allowed	202030170587.7	 	 
	Purple Innovation, LLC	CUSHIONS INCLUDING A COATED ELASTOMERIC CUSHIONING ELEMENT AND RELATED METHODS	May 11, 2020	United States of America	Pending	16/872,223	 	 
	Purple Innovation, LLC	MOLDING SYSTEMS, MOLD EXTRACTOR SYSTEMS, AND RELATED METHODS	May 26, 2020	United States of America	Pending	16/883,732	 	 
	Purple Innovation, LLC	Pillows and Covers	Jun 15, 2020	PCT	Pending	PCT/US2020/037777	 	 
	Purple Innovation, LLC	Pillows and Covers	Jun 15, 2020	United States of America	Pending	16/901,783	 	 
	Purple Innovation, LLC	REMOTELY CONTROLLING BEDS	Jun 15, 2020	United States of America	Pending	63/039,281	 	 
	Purple Innovation, LLC	Gelastic Material Having Variable Or Same Hardness And Balanced, Independent Buckling In A Mattress System	Mar 25, 2009	United States of America	Issued	12410954	8549684

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