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                                  EXHIBIT 10.11

                              EMPLOYMENT AGREEMENT

         This EMPLOYMENT AGREEMENT ("Agreement"), dated as of November 25, 2002
by and between Advantage Marketing Systems Inc., an Oklahoma corporation (the
"Company"), and David D'Arcangelo ("Executive") is set forth below.

         IN CONSIDERATION of the premises and the mutual covenants set forth
below, the parties hereby agree as follows:

         1.       Employment. The Company hereby agrees to employ Executive as
its President and Executive hereby accepts such employment, on the terms and
conditions set forth in this Agreement.

         2.       Term. The period of employment of Executive by the Company
under this Agreement (the "Initial Term") shall commence on November 25, 2002
(the "Commencement Date") and shall continue through November 24, 2003; provided
that this Agreement shall be automatically renewed for two (2) successive one
(1) year terms (the "Extended Terms") unless either party elects not to renew
this Agreement by delivering written notice of its election to the other party
no later than thirty (30) days prior to the end of the current term. The Initial
Term and the Extended Terms, if any, shall collectively constitute the
"Employment Period." The Employment Period may be terminated before the end of
the Initial Term or the Extended Terms, if any, in accordance with Section 6 of
this Agreement.

         3.       Position and Duties. During the Employment Period, Executive
shall report directly to the Chairman of the Company's board of directors (the
"Chairman"). Executive shall have those powers and duties normally associated
with the position of a President. Executive shall devote substantially all of
his working time, attention and energies (other than absences due to illness or
vacation) to the performance of his duties for the Company. Notwithstanding the
above, Executive shall be permitted, to the extent such activities do not
interfere with the performance by Executive of his duties and responsibilities
under this Agreement or violate Sections 9(a), (b) or (c) of this Agreement, to
(i) serve on civic or charitable boards or committees and (ii) serve on the
board of directors or other similar governing body of any other corporation or
other business entity or trade organization.

         4.       Place of Performance. The principal place of employment and
performance of duties by Executive shall be at the Company's principal executive
offices in Oklahoma City, Oklahoma. The Executive shall be permitted to commute
between San Diego, California and Oklahoma City, Oklahoma for up to six (6)
months of the Initial Term and shall review with the Chairman his continuing
residence plan if he has not relocated in the greater Oklahoma City metropolitan
area at the end of six months.

         5.       Compensation and Related Matters.

                  (a)      Base Salary. During the Initial Term, the Company
                  shall pay Executive a base salary at the rate of $180,000 per
                  year ("Base Salary"). Executive's Base Salary shall be paid at
                  $10,000 per month for the first 90 days, $20,000 per month for
                  the second 90 days and $15,000 per month thereafter in
                  accordance with the Company's customary payroll practices.
                  Executive's Base Salary shall be subject to increase, but not
                  decrease, pursuant to annual review by and in the discretion
                  of the Board or on about the end of anniversaries of the
                  Commencement Date. Such increased Base Salary shall then
                  constitute the Base Salary for all purposes of this Agreement.

                  (b)      The Company shall pay the Executive an annual
                  incentive bonus of up to $200,000 contingent upon meeting
                  certain performance goals, as follows: The Company shall pay
                  Executive $50,000 in the event that the average closing price
                  for the Company's common stock over any ten (10) trading days
                  is $2.50 or more; The Company shall pay Executive $50,000 in
                  the event that the Company has monthly revenue of $2,500,000
                  or more for two consecutive

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                  months; The Company shall pay Executive $50,000 in the event
                  that the Company has quarterly earnings (before interest,
                  income taxes, depreciation, amortization, stock expense and
                  non-recurring charges) of $ 0.75 per share or more for two
                  (2) consecutive quarters; and the Company shall pay Executive
                  $50,000 for every twelve (12) months of employment hereunder.

                  (c)      Stock Option. The Company shall grant Executive a
                  non-statutory option to purchase up to 700,000 shares of the
                  Company's common stock at an exercise price of $1.40 per
                  share, such price representing closing price for the common
                  stock on the date of this Agreement. The option shall be on
                  the terms and subject to the conditions set forth in the
                  Option Agreement between Executive and the Company of even
                  date herewith.

                  (d)      Expenses. The Company shall promptly reimburse
                  Executive for all reasonable business expenses upon the
                  presentation of reasonably itemized statements of such
                  expenses in accordance with the Company's policies and
                  procedures now in force or as such policies and procedures may
                  be modified with respect to executive officers of the Company
                  or, alternatively, as approved by the Chairman.

                  (e)      Vacation And Sick Leave. Executive shall be entitled
                  to four (4) weeks vacation per every twelve (12) month period
                  of employment hereunder. Executive shall also be entitled to
                  leaves for illness or other incapacitation as is consistent
                  with Executive's title and Employer's needs for Executive's
                  services, except as otherwise provided for in Section 8(a).

                  (f)      Welfare, Pension and Incentive Benefit Plans; Related
                  Benefits. During the Employment Period, Executive (and his
                  spouse and/or dependents to the extent provided the applicable
                  plans and programs) shall be entitled to participate in and be
                  covered under any welfare benefit plans or programs maintained
                  by the Company from time to time for the benefit of its
                  similarly situated employees pursuant to the terms of such
                  plans and programs, including, without limitation, any
                  medical, life, hospitalization, dental, disability, accidental
                  death and dismemberment and other insurance plans and
                  programs. During the Employment Period, Executive shall also
                  be eligible to participate in any pension, retirement, savings
                  and other employee benefit plans and programs maintained from
                  time to time by the Company for the benefit of similarly
                  situated employees. .

                  (g)      Company Vehicle. The Company shall reimburse
                  Executive for the continuing monthly lease payment, insurance
                  and operating expenses of his Jaguar XK8 currently in his
                  possession. At the end of the lease period the Company will
                  provide, at its expense, a Company vehicle commensurate with
                  the current vehicle.

         6.       Termination. Executive's employment under this Agreement may
         be terminated during the Employment Period under the following
         circumstances:

                  (a)      Death. Executive's employment under this Agreement
                  shall terminate upon his death.

                  (b)      Disability. If, as a result of Executive's incapacity
                  due to physical or mental illness, Executive shall have been
                  substantially unable to perform his duties under this
                  Agreement (with or without reasonable accommodation, as
                  defined under the Americans With Disabilities Act), for a
                  period of three (3) consecutive months, and the Company shall
                  have the right to terminate Executive's employment under this
                  Agreement for "Disability", by providing a thirty (30) day
                  Notice of Termination to Executive pursuant to Section 7(a)
                  and such termination in and of itself shall not be, nor shall
                  it be deemed to be, a breach of this Agreement by the Company.

                  (c)      Cause. The Company shall have the right to terminate
                  Executive's employment at any time for Cause, and such
                  termination in and of itself shall not be, nor shall it be
                  deemed to be, a

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                  breach of this Agreement by the Company. For purposes of this
                  Agreement, the Company shall have "Cause" to terminate
                  Executive's employment upon:

                           (i)      an act of dishonesty taken by Executive
                           which results or is intended to result in improper
                           personal enrichment of Executive and/or expense to
                           the Company; or

                           (ii)     Executive's failure to follow a direct,
                           reasonable and lawful written order from the Board
                           and/or the Chairman, within the reasonable scope of
                           Executive's duties, which failure, if curable, is not
                           cured within fifteen (15) days.

                  Cause shall not exist under paragraphs (i)or (ii) above
                  unless and until the Company has delivered to Executive a copy
                  of a resolution duly adopted by not less than three-fourths
                  (3/4ths) of the Board (excluding Executive) at a meeting of
                  the Board called and held for such purpose finding that in the
                  good faith opinion of the Board, Executive was guilty of the
                  conduct set forth in paragraphs (i) or (ii) and specifying the
                  particulars thereof in detail. Such resolution may be sent to
                  Executive prior to or contemporaneously with a Notice of
                  Termination under Section 7(a).

                  (d)      Voluntarily. Executive shall have the right to
                  voluntarily terminate his employment under this Agreement.

         7.       Termination Procedure.

                  (a)      Notice of Termination. Any termination of Executive's
                  employment by the Company or by Executive during the
                  Employment Period (other than termination due to death
                  pursuant to Section 6(a)) shall be communicated by written
                  Notice of Termination to the other party in accordance with
                  Section 12. For purposes of this Agreement, a "Notice of
                  Termination" shall mean a written notice which shall indicate
                  the specific termination provision in this Agreement relied
                  upon and shall set forth in reasonable detail the facts and
                  circumstances claimed to provide a basis for termination of
                  Executive's employment under the provision so indicated.

                  (b)      Date of Termination. "Date of Termination" shall mean
                  (i) if Executive's employment is terminated by his death, the
                  date of his death, (ii) if Executive's employment is
                  terminated for Disability pursuant to Section 6(b), thirty
                  (30) days after Notice of Termination (provided that Executive
                  shall not have returned to the substantial performance of his
                  duties on a full-time basis during such thirty (30) day
                  period), (iii) if Executive's employment is terminated for
                  Cause pursuant to Section 6(c), the date the Notice of
                  Termination is sent to Executive, or (iv) if Executive's
                  employment is terminated by Executive pursuant to Section
                  6(d), the date that the Company receives Executive's Notice of
                  Termination or such later termination date as is set forth in
                  such Notice of Termination.

         8.       Compensation Upon Termination or During Disability. In the
event of Executive's Disability or termination of his employment under this
Agreement during the Employment Period, the Company shall provide Executive with
the payments and benefits set forth below. Executive acknowledges and agrees
that the payments set forth in this Section 8, and the other agreements and
plans referenced in this Agreement, constitute the sole compensation and damages
for termination of his employment during the Employment Period. Executive also
agrees that the Company shall have the right to deduct any amounts owed by
Executive to the Company for any reason, including, without limitation, due to
Executive's misappropriation of Company funds, from the payments set forth in
this Section 8.

                  (a)      Disability. During any period that Executive fails to
                  perform his duties under this Agreement as a result of
                  incapacity due to physical or mental illness ("Disability
                  Period"),

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                  Executive shall continue to receive his full Base Salary set
                  forth in Section 5(a) until his employment is terminated
                  pursuant to Section 6(b). In the event Executive's employment
                  is terminated for Disability pursuant to Section 6(b):

                           (i)      the Company shall pay to Executive (A) his
                           Base Salary and accrued vacation pay through the Date
                           of Termination, as soon as practicable following the
                           Date of Termination, and (B) provide Executive with
                           disability benefits pursuant to the terms of any
                           Company disability programs;

                           (ii)     the Company shall reimburse Executive
                           pursuant to Section 5(d) for reasonable business
                           expenses incurred, but not paid, prior to such
                           termination of employment; and

                           (iii)    Executive shall be entitled to any other
                           rights, compensation and/or benefits as may be due to
                           Executive following such termination to which he is
                           otherwise entitled in accordance with the terms and
                           provisions of any plans or programs of the Company.

                  (b)      Termination By Company without Cause. If Executive's
                  employment is terminated by the Company without Cause:

                           (i)      the Company shall pay to Executive (A) his
                           Base Salary and accrued vacation pay through the Date
                           of Termination, as soon as practicable following the
                           Date of Termination, and (B) Severance Pay, in equal
                           monthly installments or a lump sum at the Company's
                           discretion, according to the following schedule:

<TABLE>
<CAPTION>
---------------------------------------------------------
Length of Employment                Months of Base Salary
---------------------------------------------------------
<S>                                 <C>
   1 - 6 months                            1 month
---------------------------------------------------------
   7 - 12 months                           5 months
---------------------------------------------------------
   13 - 24 months                          6 months
---------------------------------------------------------
   25 - 36 months                          12 months
---------------------------------------------------------
</TABLE>

                           (ii)     provided that if Executive has relocated his
                           residence from San Diego, California to the greater
                           Oklahoma City, Oklahoma metropolitan area prior to
                           the date of the Notice of Termination, he shall be
                           deemed to have and shall be paid Severance Payments
                           as if he were employed by the Company at least seven
                           (7) months;

                           (iii)    the Company shall reimburse Executive
                           pursuant to Section 5(d) for reasonable business
                           expenses incurred, but not paid, prior to such
                           termination of employment; and

                           (iv)     Executive shall be entitled to any other
                           rights, compensation and/or benefits as may be due to
                           Executive following such termination to which he is
                           otherwise entitled in accordance with the terms and
                           provisions of any plans or programs of the Company.

                  (c)      Cause, Death or Voluntarily By Executive. If
                  Executive's employment is terminated by the Company for Cause,
                  due to Executive's death or voluntarily by Executive:

                           (i)      the Company shall pay Executive (or his
                           legal representative or estate) his Base Salary and
                           his accrued vacation pay (to the extent required by
                           law or the Company's vacation policy) through the
                           Date of Termination, as soon as practicable following
                           the Date of Termination;

                           (ii)     the Company shall reimburse Executive (or
                           his legal representative or estate) pursuant to
                           Section 5(d) for reasonable business expenses
                           incurred, but not paid, prior

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                           to such termination of employment, unless such
                           termination resulted from a misappropriation of
                           Company funds; and

                           (iii)    Executive (or his legal representative or
                           estate) shall be entitled to any other rights,
                           compensation and/or benefits as may be due to
                           Executive following such termination to which he is
                           otherwise entitled in accordance with the terms and
                           provisions of any plans or programs of the Company.

         9.       Confidential Information, Ownership of Documents and Other
Items; Non-Solicitation of Employees and Business.

                  (a)      Confidential Information. During the Employment
                  Period and thereafter, Executive shall hold in a fiduciary
                  capacity for the benefit of the Company all trade secrets and
                  confidential information, knowledge or data relating to the
                  Company and its businesses and investments and its affiliates,
                  which shall have been obtained by Executive during Executive's
                  employment by the Company and which is not generally available
                  public knowledge (other than by acts by Executive in violation
                  of this Agreement). Except as may be required or appropriate
                  in connection with his carrying out his duties under this
                  Agreement, Executive shall not, without the prior written
                  consent of the Company or as may otherwise be required by law
                  or any legal process, or as is necessary in connection with
                  any adversarial proceeding against the Company (in which case
                  Executive shall use his reasonable best efforts in cooperating
                  with the Company in obtaining a protective order against
                  disclosure by a court of competent jurisdiction), communicate
                  or divulge any such trade secrets, information, knowledge or
                  data to anyone other than the Company and those designated by
                  the Company or on behalf of the Company in the furtherance of
                  its business or to perform duties under this Agreement.

                  (b)      Removal of Documents; Rights to Products; Other
                  Property. All records, files, drawings, documents, models,
                  equipment, and the like relating to the Company's business and
                  its affiliates, which Executive has control over shall not be
                  removed from the Company's premises without its written
                  consent, unless such removal is in the furtherance of the
                  Company's business or is in connection with Executive's
                  carrying out his duties under this Agreement and, if so
                  removed, shall be returned to the Company promptly after
                  termination of Executive's employment under this Agreement, or
                  otherwise promptly after removal if such removal occurs
                  following termination of employment. Executive shall assign to
                  the Company all rights to trade secrets and other products
                  relating to the Company's business developed by him alone or
                  in conjunction with others at any time while employed by the
                  Company. Executive shall also return to the Company all
                  Company-provided vehicles in his possession or control.

                  (c)      Protection of Business. During the Employment Period
                  and until the first anniversary of Executive's Date of
                  Termination (regardless of the reason for termination of
                  employment), the Executive will not, directly or indirectly,
                  on his own behalf or behalf of any third party, solicit or
                  attempt to induce any existing customers or accounts of the
                  Company or its affiliates to cease doing business with the
                  Company or its affiliates. During the same time period,
                  Executive will not, directly or indirectly, on his own behalf
                  or on behalf of any third party, solicit or attempt to induce
                  any employee of the Company to terminate his or her employment
                  with the Company to be employed by Executive or a third party.

                  (d)      Injunctive Relief. In the event of a breach or
                  threatened breach of this Section 9, Executive agrees that the
                  Company shall be entitled to injunctive relief in a court of
                  appropriate jurisdiction to remedy any such breach or
                  threatened breach, Executive acknowledging that damages would
                  be inadequate and insufficient.

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                  (e)      Continuing Operation. Except as specifically provided
                  in this Section 9, the termination of Executive's employment
                  or of this Agreement shall have no effect on the continuing
                  operation of this Section 9.

                  (f)      Additional Related Agreements. Executive agrees to
                  sign and to abide by the provisions of any additional
                  agreements, policies or requirements of the Company related to
                  the subject of this Section 9.

         10.      Arbitration. The parties agree that Executive's employment and
this Agreement relate to interstate commerce, and that any disputes, claims or
controversies between Executive and the Company which may arise out of or relate
to the Executive's employment relationship or this Agreement shall be settled by
arbitration. This agreement to arbitrate shall survive the termination of this
Agreement. Any arbitration shall be in accordance with the Rules of the American
Arbitration Association or another national arbitration service that is mutually
agreeable to the parties. The arbitration shall be undertaken pursuant to the
Federal Arbitration Act. Arbitration will be held in Oklahoma City, Oklahoma
unless the parties mutually agree on another location. The decision of the
arbitrator(s) will be enforceable in any court of competent jurisdiction. The
parties agree that the arbitrator(s) may allocate administrative and arbitrator
fees, the parties' other costs and expenses of arbitration and the parties'
attorneys' fees and require that such items be paid in any manner in which such
item would have been allocated and ordered to be paid by a court of competent
jurisdiction. The parties agree that punitive, liquidated or indirect damages
shall not be awarded by the arbitrator(s) unless such damages would have been
awarded by a court of competent jurisdiction. Nothing in this agreement to
arbitrate, however, shall preclude the Company from obtaining injunctive relief
from a court of competent jurisdiction prohibiting any on-going breaches by
Executive of this Agreement including, without limitation, violations of Section
9.

         11.      Successors Binding Agreement.

                  (a)      Company's Successors. No rights or obligations of the
                  Company under this Agreement may be assigned or transferred
                  except that the Company will require any successor (whether
                  direct or indirect, by purchase, merger, consolidation or
                  otherwise) to all or substantially all of the business and/or
                  assets of the Company to expressly assume and agree to perform
                  this Agreement in the same manner and to the same extent that
                  the Company would be required to perform it if no such
                  succession had taken place.

                  (b)      Executive's Successors. No rights or obligations of
                  Executive under this Agreement may be assigned or transferred
                  by Executive other than his rights to payments or benefits
                  under this Agreement, which may be transferred only by will or
                  the laws of descent and distribution. Upon Executive's death,
                  this Agreement and all rights of Executive under this
                  Agreement shall inure to the benefit of and be enforceable by
                  Executive's beneficiary or beneficiaries, personal or legal
                  representatives, or estate, to the extent any such person
                  succeeds to Executive's interests under this Agreement.
                  Executive shall be entitled to select and change a beneficiary
                  or beneficiaries to receive any benefit or compensation
                  payable under this Agreement following Executive's death by
                  giving the Company written notice thereof. In the event of
                  Executive's death or a judicial determination of his
                  incompetence, reference in this Agreement to Executive shall
                  be deemed, where appropriate, to refer to his
                  beneficiary(ies), estate or other legal representative(s). If
                  Executive should die following his Date of Termination while
                  any amounts would still be payable to him under this Agreement
                  if he had continued to live, all such amounts unless otherwise
                  provided shall be paid in accordance with the terms of this
                  Agreement to such person or persons so appointed in writing by
                  Executive, or otherwise to his legal representatives or
                  estate.

         12.      Notice. For the purposes of this Agreement, notices, demands
and all other communications provided for in this Agreement shall be in writing
and shall be deemed to have been duly given when delivered

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         either personally or by United States certified or registered mail,
return receipt requested, postage prepaid, addressed as follows:

         If to Executive:

         At his last known address
         evidenced on the Company's
         payroll records.

         If to the Company:

         2601 North West Expressway Suite 1210 West
         Oklahoma City OK 73112

or to such other address as any party may have furnished to the others in
writing in accordance with this Agreement, except that notices of change of
address shall be effective only upon receipt.

         13.      Taxes and Withholding. All payments hereunder shall be subject
to tax in accordance with the federal Internal Revenue Code, as amended from
time to time, and any applicable rules or regulations promulgated thereunder and
in accordance with applicable state statutes, rules and regulations. All
payments shall be subject to any required withholding of Federal, state and
local taxes pursuant to any applicable law, rule or regulation.

         14.      Miscellaneous. No provisions of this Agreement may be amended,
modified, or waived unless such amendment or modification is agreed to in
writing signed by Executive and by a duly authorized officer of the Company, and
such waiver is set forth in writing and signed by the party to be charged. No
waiver by either party hereto at any time of any breach by the other party
hereto of any condition or provision of this Agreement to be performed by such
other party shall be deemed a waiver of similar or dissimilar provisions or
conditions at the same or at any prior or subsequent time. The respective rights
and obligations of the parties under this Agreement shall survive Executive's
termination of employment and the termination of this Agreement to the extent
necessary for the intended preservation of such rights and obligations. The
validity, interpretation, construction and performance of this Agreement shall
be governed by the laws of the State of Oklahoma without regard to its conflicts
of law principles.

         15.      Validity. The invalidity or unenforceability of any provision
or provisions of this Agreement shall not affect the validity or enforceability
of any other provision of this Agreement, which shall remain in full force and
effect.

         16.      Entire Agreement. Except as provided elsewhere herein, this
Agreement sets forth the entire agreement of the parties with respect to its
subject matter and supersedes all prior agreements, promises, covenants,
arrangements, communications, representations or warranties, whether oral or
written, by any officer, employee or representative of any party to this
Agreement with respect of such subject matter.

         IN WITNESS WHEREOF, the parties have executed this Agreement on the
date first above written.

                                                JOHN W HAIL

                                                By: /S/ JOHN W. HAIL
                                                    ----------------
                                                Chairman of the Board

                                                /S/ DAVID D. D'ARCANGELO
                                                ------------------------
                                                DAVID D'ARCANGELO

                                       7<PAGE>

                                  EXHIBIT 10.12

                      NON-QUALIFIED STOCK OPTION AGREEMENT

         THIS NON-QUALIFIED STOCK OPTION AGREEMENT ("Agreement") is entered into
as of December 2, 2002, by and between Advantage Marketing Systems, an Oklahoma
corporation ("Corporation"), and David D'Arcangelo ("Optionee").

         WHEREAS, Optionee is a key management employee of the Corporation, and
it is important to the Corporation that Optionee be encouraged to remain in the
employ of the Corporation; and

         WHEREAS, in recognition of such facts, the Corporation desires to
provide to Optionee an opportunity to purchase shares of the common stock of the
Corporation, as hereinafter provided, pursuant to the "Advantage Marketing
Systems, Inc. 1995 Stock Option Plan" (the "Plan"), a copy of which has been
provided to Optionee.

         NOW, THEREFORE, in consideration of the mutual covenants hereinafter
set forth and for good and valuable consideration, Optionee and the Corporation
hereby agree as follows:

                                   A G R E E M E N T

         1.  CERTAIN DEFINITIONS. Unless otherwise defined herein, or the
             context otherwise clearly requires, terms with initial capital
             letters used herein shall have the meanings assigned to such terms
             in the Plan.

         2.  GRANT OF OPTIONS. The Corporation hereby grants to Optionee,
             non-qualified options ("Options") to purchase all or any part of
             Two Hundred Thousand (200,000) shares of Stock, upon the terms and
             conditions set forth herein.

         3.  OPTION PERIOD. The Options shall vest and first become exercisable
             immediately (subject to the provisions of Section 7)

             All Options shall expire on the date five years after the date of
         grant, unless earlier terminated pursuant to Section 7.

         4.  METHOD OF EXERCISE. The Options shall be exercisable by Optionee by
             giving written notice to the Chief Financial Officer of the
             Corporation of the election to purchase and of the number of shares
             of Stock Optionee elects to purchase, such notice to be accompanied
             by such other executed instruments or documents as may be required
             by the Committee pursuant to this Agreement, and unless otherwise
             directed by the Committee, Optionee shall at the time of such
             exercise tender the purchase price of the shares of Stock he has
             elected to purchase. The Optionee may purchase less than the total
             number of shares of Stock for which the Option is exercisable,
             provided that a partial exercise of an Option may not be for less
             than One Hundred (100) shares of Stock. If Optionee shall not
             purchase all of the shares of Stock which he is entitled to
             purchase under the Options, his right to purchase the remaining
             vested and unpurchased shares of Stock shall continue until
             expiration of the Options. The Options shall be exercisable with
             respect to whole shares of Stock only, and fractional interests
             shall be disregarded.

         5.  AMOUNT OF PURCHASE PRICE. The purchase price per share of Stock for
             which Optionee is entitled to purchase under the Options shall be
             $1.40 per share of Stock.

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         6.  PAYMENT OF PURCHASE PRICE. At the time of Optionee's notice of
             exercise of the Options, Optionee shall tender by check payable to
             the Corporation, or by assignment of Stock to the Corporation, the
             purchase price for all shares of Stock then being purchased. No
             loan or advance shall be made by the Corporation for the purpose of
             financing, in whole or in part, the purchase of Stock. In the event
             that Stock is utilized as consideration for the purchase of Stock
             upon the exercise of the Options, then, such Stock shall be valued
             at the "Fair Market Value" as defined in the Plan.

             In addition to the foregoing procedure which may be available for
         the exercise of the Options, Optionee may deliver to the Corporation a
         notice of exercise including an irrevocable instruction to the
         Corporation to deliver the stock certificate issued in the name of
         Optionee representing the shares subject to the Option to a broker
         authorized to trade in the Stock of the Corporation. Upon receipt of
         such notice, the Corporation will acknowledge receipt of the executed
         notice of exercise and forward this notice to the broker. Upon receipt
         of a copy of the notice which has been acknowledged by the Corporation,
         and without waiting for issuance of the actual stock certificate with
         respect to the exercise of the Options, the broker may sell the Stock
         or any portion thereof. Upon receipt of the notice of exercise from the
         Corporation, the broker will deliver directly to the Corporation a
         portion of the sales proceeds to cover the purchase price for the Stock
         issued upon exercise of the Option, and any withholding or transfer
         taxes. Upon receipt of such sales proceeds and withholding or transfer
         taxes, the Corporation will issue a stock certificate representing the
         shares of Stock sold by the broker. For all purposes effecting the
         exercise of the Options, the date on which Optionee gives a notice of
         exercise to the Corporation will be the date Optionee becomes bound
         contractually to take and pay for the shares of Stock underlying the
         Options.

         7.  EFFECT OF TERMINATION OF EMPLOYMENT OR OTHER RELATIONSHIP. The
             Option is exercisable only by the Optionee while he is actively
             employed as an employee, an independent contractor or a consultant
             of the Corporation or a subsidiary, except that:

             -   the Option, if otherwise exercisable, may be exercised by the
                 personal representative of a deceased Optionee within twelve
                 months after the death of such Optionee (but not beyond the
                 term of the Option);

             -   if the Optionee terminates his employment as an employee, his
                 independent contractor arrangement or consulting arrangement
                 with the Corporation or a subsidiary on account of Retirement,
                 the Optionee may exercise that portion of the Option which is
                 otherwise exercisable at any time within three months of such
                 date of termination;

             -   if the Optionee terminates his employment as an employee, his
                 independent contractor arrangement or consulting arrangement
                 with the Corporation or a subsidiary on account of incurring a
                 Disability, the Optionee may exercise that portion of the
                 Option which is otherwise exercisable at any time within twelve
                 months of such date of termination; and

             -   if the Optionee should die during the applicable three-month or
                 twelve-month period following the date of the Optionee's
                 Retirement or termination on account of Disability, the rights
                 of the personal representative of the Optionee as such relate
                 to the Option granted to the deceased Optionee shall be
                 governed in accordance with the first bullet point above.

         8.  NON-TRANSFERABILITY OF OPTIONS. The Options shall not be
             transferable, either voluntarily or by operation of law, otherwise
             than by will or the laws of descent and distribution and shall be
             exercisable during the Optionee's lifetime only by Optionee.

         9.  NO RIGHTS TO CONTINUED EMPLOYMENT OR RELATIONSHIP. Optionee
             acknowledges that his employment relationship with the Corporation
             is on an "at-will" basis. Nothing in this Agreement shall be deemed
             to alter the "at-will" character of Optionee's relationship with
             the Corporation. Nothing contained in this Agreement shall
             otherwise obligate the Corporation to employ or have another
             relationship with Optionee for any period or interfere

                                       2

<PAGE>

             in any way with the right of the Corporation to reduce Optionee's
             compensation or to terminate the employment of or relationship with
             Optionee at any time.

         10. TIME OF GRANTING OPTIONS. The time the Options shall be deemed
             granted, sometimes referred to herein as the "date of grant," shall
             be December 2, 2002.

         11. PRIVILEGES OF STOCK OWNERSHIP. Optionee shall not be entitled to
             the privileges of stock ownership as to any Shares not actually
             issued and delivered to Optionee. No Shares shall be purchased upon
             the exercise of any Options unless and until, in the opinion of the
             Corporation's counsel, any then applicable requirements of any
             laws, or governmental or regulatory agencies having jurisdiction,
             and of any exchanges upon which the Stock of the Corporation may be
             listed, shall have been fully complied with.

         12. INTENDED TREATMENT AS NON-QUALIFIED STOCK OPTIONS. The Options
             granted herein are intended to be non-qualified stock options
             described in U.S. Treasury Regulation ("Treas. Reg.") Section
             1.83-7 to which Sections 421 and 422 of the Code do not apply, and
             shall be construed to implement that intent. If all or any part of
             the Options shall not be described in Treas. Reg. Section 1.83-7 or
             be subject to Sections 421 and 422 of the Code, the Options shall
             nevertheless be valid and carried into effect.

         13. PLAN CONTROLS. The Options shall be subject to and governed by the
             provisions of the Plan. All determinations and interpretations of
             the Plan made by the Committee shall be final and conclusive. In
             the event of any inconsistencies between the Plan and this
             Agreement, the Plan shall prevail.

         14. SHARES SUBJECT TO LEGEND. If deemed necessary by the Corporation's
             counsel, all certificates issued to represent shares of Stock
             purchased upon exercise of the Options shall bear such appropriate
             legend conditions as counsel for the Corporation shall require.

         15. COMPLIANCE WITH APPLICABLE LAWS. The Corporation's obligation to
             issue shares of its Stock upon exercise of the options is expressly
             conditioned upon the completion by the Corporation of any
             registration or other qualification of such shares under any state
             and/or Federal law or rulings or regulations of any governmental
             regulatory body, or the making of such investment representations
             or other representations and undertakings by the Optionee or any
             person entitled to exercise the Option in order to comply with the
             requirements of any exemption from any such registration or other
             qualification of such shares which the Committee shall, in its sole
             discretion, deem necessary or advisable. Such required
             representations and undertakings may include representations and
             agreements that the Optionee or any person entitled to exercise the
             option (i) is not purchasing such shares for distribution and (ii)
             agrees to have placed upon the face and reverse of any certificates
             a legend setting forth any representations and undertakings which
             have been given to the Committee or a reference thereto.

         16. MISCELLANEOUS.

             16.1   Binding Effect. This Agreement shall bind and inure to the
             benefit of the successors, assigns, transferees, agents, personal
             representatives, heirs and legatees of the respective parties.

             16.2   Further Acts. Each party agrees to perform any further acts
             and execute and deliver any documents which may be necessary to
             carry out the provisions of this Agreement.

             16.3   Amendment. This Agreement may be amended at any time by the
             written agreement of the Corporation and the Optionee.

                                       3

<PAGE>

             16.4   Syntax. Throughout this Agreement, whenever the context so
             requires, the singular shall include the plural, and the masculine
             gender shall include the feminine and neuter genders. The headings
             and captions of the various Sections hereof are for convenience
             only and they shall not limit, expand or otherwise affect the
             construction or interpretation of this Agreement.

             16.5   Choice of Law. The parties hereby agree that this Agreement
             has been executed and delivered in the State of Oklahoma and shall
             be construed, enforced and governed by the laws thereof. This
             Agreement is in all respects intended by each party hereto to be
             deemed and construed to have been jointly prepared by the parties
             and the parties hereby expressly agree that any uncertainty or
             ambiguity existing herein shall not be interpreted against either
             of them.

             16.6   Severability. In the event that any provision of this
             Agreement shall be held invalid or unenforceable, such provision
             shall be severable from, and such invalidity or unenforceability
             shall not be construed to have any effect on, the remaining
             provisions of this Agreement.

             16.7   Notices. All notices and demands between the parties hereto
             shall be in writing and shall be served either by registered or
             certified mail, and such notices or demands shall be deemed given
             and made seventy-two (72) hours after the deposit thereof in the
             United States mail, postage prepaid, addressed to the party to whom
             such notice or demand is to be given or made, and the issuance of
             the registered receipt therefor. If served by telegraph, such
             notice or demand shall be deemed given and made at the time the
             telegraph agency shall confirm to the sender, delivery thereof to
             the addressee. All notices and demands to Optionee or the
             Corporation may be given to them at the following addresses:

                    If to Optionee:         David D'Arcangelo

                    If to Corporation:      Advantage Marketing Systems Inc.
                                            2601 N W Expressway suite 1210 W
                                            Oklahoma City    OK   73112
                                            Attn: Chief Financial Officer

Such parties may designate in writing from time to time such other place or
places that such notices and demands may be given.

             16.8   Entire Agreement. This Agreement constitutes the entire
             agreement between the parties hereto pertaining to the subject
             matter hereof, this Agreement supersedes all prior and
             contemporaneous agreements and understandings of the parties, and
             there are no warranties, representations or other agreements
             between the parties in connection with the subject matter hereof
             except as set forth or referred to herein. No supplement,
             modification or waiver or termination of this Agreement shall be
             binding unless executed in writing by the party to be bound
             thereby. No waiver of any of the provisions of this Agreement shall
             constitute a waiver of any other provision hereof (whether or not
             similar) nor shall such waiver constitute a continuing waiver.

             16.9   Attorneys' Fees. In the event that any party to this
             Agreement institutes any action or proceeding, including, but not
             limited to, litigation or arbitration, to preserve, to protect or
             to enforce any right or benefit created by or granted under this
             Agreement, the prevailing party in each respective such action or
             proceeding shall be entitled, in addition to any and all other
             relief granted by a court or other tribunal or body, as may be
             appropriate, to an award in such action or proceeding of that sum
             of money which represents the attorneys' fees reasonably incurred
             by the prevailing party therein in filing or otherwise instituting
             and in prosecuting or otherwise pursuing or defending such action
             or proceeding, and, additionally, the attorneys' fees

                                       4

<PAGE>

             reasonably incurred by such prevailing party in negotiating any and
             all matters underlying such action or proceeding and in preparation
             for instituting or defending such action or proceeding.

         IN WITNESS WHEREOF, the parties have entered into this Agreement as of
the date first set forth above.

                                  "CORPORATION"

                                  ADVANTAGE MARKETING SYSTEMS, INC.
                                  an Oklahoma corporation

                                  By: /S/ JOHN W. HAIL
                                      ----------------
                                  John W Hail, C. E. O.

                                  "OPTIONEE"

                                  /S/ DAVID D'ARCANGELO
                                  ---------------------
                                  David D'Arcangelo

                                       5

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