Document:

Exhibit
10.2

 

Execution
Version

 

SHAREHOLDER
SUPPORT AGREEMENT

 

by
and among

 

CF
ACQUISITION CORP. VI,

 

RUMBLE
INC.

 

and
certain

 

SHAREHOLDERS
OF RUMBLE INC.

 

Dated
as of December 1, 2021

 

 

 

 

 

 

 

 

     

     

    

 

SHAREHOLDER
SUPPORT AGREEMENT

 

This
SHAREHOLDER SUPPORT AGREEMENT (this “Agreement”) is made and entered into as of December 1, 2021 by and among the
persons identified on Schedule I hereto (each, a “Shareholder” and collectively the “Shareholders”),
CF Acquisition Corp. VI, a Delaware corporation (“SPAC”), and Rumble Inc., an Ontario corporation (the “Company”).
Capitalized terms used but not defined herein have the meanings assigned to them in the Business Combination Agreement between SPAC and
the Company, dated as of December 1, 2021 (as amended from time to time, the “BCA”).

 

WHEREAS,
each Shareholder owns the number and class(es) of shares in the capital of the Company as set forth next to the name of such Shareholder
on Schedule I (such Company Shares, together with all other securities of the Company that such Shareholder purchases or otherwise
acquires beneficial or record ownership of or becomes entitled to vote during the Restricted Period (as defined below), including pursuant
to the Narya Investment, by reason of any stock split, equity security dividend, distribution, reclassification, recapitalization, conversion
or other transaction, or pursuant to the vesting of restricted stock units or the exercise of options or warrants to purchase such shares
of stock or other equity securities or other rights, the “Shareholder Shares”);

 

WHEREAS,
the Board of Directors of the Company has approved this Agreement and the execution, delivery and performance thereof by the parties
hereto;

 

WHEREAS,
concurrently with the execution and delivery of this Agreement, SPAC and the Company are entering into the BCA, pursuant to which, among
other matters, upon the consummation of the transactions contemplated thereby, by means of an Arrangement pursuant to the OBCA involving
SPAC, ExchangeCo, CallCo, the Company and the securityholders of the Company, (a) each Company Class A Preferred Share that is issued
and outstanding immediately prior to the Arrangement Effective Time shall automatically be exchanged for one newly issued Company Class
A Common Share; (b) the Company Electing Shareholders will exchange their respective Company Common Shares for ExchangeCo Exchangeable
Shares (and, pursuant to a separate subscription, will subscribe for a corresponding number of shares of SPAC Class C Common Stock for
nominal value); (c) the Key Individual will subscribe and pay for shares of SPAC Class D Common Stock pursuant to the Key Individual
Subscription Agreement, and (d) the Company Non-Electing Shareholders will exchange their respective Company Shares for shares of SPAC
Class A Common Stock (together with the other exchanges and subscriptions described in clauses (a), (b) and (c), the “Share
Exchanges”); and (d) the Company Options shall be exchanged for Exchanged Company Options and the Company Warrant shall be
exchanged for shares of SPAC Class A Common Stock;

 

WHEREAS,
obtaining the Company Required Approval is a condition precedent to the consummation of the Closing; and

 

WHEREAS,
as a condition and inducement to SPAC’s willingness to enter into the BCA, SPAC has required certain Company Shareholders to enter
into this Agreement and the Lock-Up Agreement with the Company and SPAC entered into concurrently herewith (the “Lock-Up Agreement”).

 

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NOW,
THEREFORE, in consideration of the representations, warranties, covenants and agreements contained herein and for other good and valuable
consideration, the receipt and adequacy of which are hereby acknowledged, and subject to the conditions set forth herein, the parties
hereto agree as follows:

 

Section
1 Covenants of the Shareholders.

 

(a)
During the period beginning on the date of this Agreement and ending on the earlier of (x) the Closing or (y) the date on which
the BCA is validly terminated in accordance with its terms (such period, the “Restricted Period”), each Shareholder,
severally and not jointly, hereby agrees that:

 

(i)
(A) at any meeting (whether annual or special and whether or not an adjourned or postponed meeting) of the Company Shareholders, however
called, and in any action by written consent of the Company Shareholders, at which the BCA and other related agreements (or any amended
version thereof) or such other related actions, are submitted for the consideration of the Company Shareholders, to vote, or to cause
the voting of, the Shareholder Shares (to the extent they carry the right to vote) in favor of the Company Arrangement Resolution and
to execute and deliver any written consents with respect to the Shareholder Shares approving any matter in connection with the Arrangement
(including the Share Exchanges) and the matters contemplated by the BCA and the Ancillary Agreements promptly, but in no event later
than five (5) Business Days after the registration statement filed with the SEC on Form S-4 is declared effective; and

 

(ii)
(A) at each such meeting, and at any adjournment or postponement thereof, and in any such action by written consent, to vote, or to cause
the voting of, the Shareholder Shares (to the extent they carry the right to vote) against (other than pursuant to, or in furtherance
of, the Arrangement (including the Share Exchanges) and the other Transactions): (1) any action, proposal, transaction or agreement that
is intended or that would reasonably be expected to frustrate the purposes of, impede, hinder, interfere with, prevent or delay the consummation
of, or otherwise adversely affect, the Arrangement (including the Share Exchanges) or any of the other Transactions, the BCA or any of
the other agreements related to the Arrangement (including the Ancillary Agreements to which the Company or any of its Subsidiaries is
a party) including: (aa) any extraordinary corporate transaction, such as an exchange, consolidation or other business combination
involving the Company or any of its Subsidiaries (other than Arrangement (including the Share Exchanges) or any of the other Transactions);
(bb) a sale, lease or transfer of any material asset of the Company or any of its Subsidiaries or a reorganization, recapitalization
or liquidation of the Company or any of its Subsidiaries (other than the Arrangement (including the Share Exchanges) or any of the other
Transactions); (cc) an election of new members to the Company Board, other than nominees to the Company Board approved in writing
by SPAC; (dd) any change in the present capitalization or dividend policy of the Company or any of its Subsidiaries or any amendment
or other change to the constating documents or the other organizational documents of any Subsidiary of the Company (other than as expressly
contemplated in or permitted by the BCA or the Ancillary Agreements), except if approved in writing by SPAC; (ee) any other change
in the corporate structure (other than the Arrangement (including the Share Exchanges) or any of the other Transactions) or business
of the Company or any of its Subsidiaries, except if approved in writing by SPAC; or (ff) the execution of any convertible debt or equity
agreements, subscription agreements or other similar agreements with respect to equity or other securities in the Company or any of its
Subsidiaries (other than the Arrangement (including the Share Exchanges) or any of the other Transactions); (2) any Acquisition
Proposal or Alternative Transaction; (3) any action, proposal, transaction or agreement that would reasonably be expected to result in
a breach of any covenant, agreement, representation or warranty of the Company contained in the BCA or of such Shareholder contained
in this Agreement; (4) any action or agreement that would reasonably be expected to result in any condition to the consummation of the
Closing set forth in Article VIII of the BCA not being fulfilled; (5) any action that would preclude SPAC from filing with the SEC
a registration statement on Form S-4 as contemplated by the BCA; and (6) any action that would preclude SPAC from filing with the SEC
the Proxy Statement as contemplated by the BCA; and (B) not to approve or otherwise consent to any matter referred to in any of sub-clauses
(1) through (6) of the preceding clause (A) by written consent.

 

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(b)
During the Restricted Period, each Shareholder shall not, and shall cause such Shareholder’s Affiliates (as defined below) not
to, directly or indirectly, (i) initiate any negotiations with any Person with respect to, or provide any non-public information or data
concerning the Company or any Subsidiary of the Company to any Person relating to, an Acquisition Proposal or Alternative Transaction
or afford to any Person access to the business, properties, assets or personnel of the Company or any Subsidiary of the Company in connection
with an Acquisition Proposal or Alternative Transaction, (ii) enter into, or encourage the Company or any Subsidiary of the Company to
enter into, any acquisition agreement, merger agreement, amalgamation agreement, plan of arrangement or similar definitive agreement,
or any letter of intent, memorandum of understanding or agreement in principle, or any other agreement relating to an Acquisition Proposal
or Alternative Transaction, (iii) grant any waiver, amendment or release under any confidentiality agreement or the anti-takeover Laws
of any state or province in connection with an Acquisition Proposal, Alternative Transaction or otherwise, (iv) otherwise knowingly facilitate
any such inquiries, proposals, discussions, or negotiations or any effort or attempt by any Person to make an Acquisition Proposal or
Alternative Transaction, or (v) take any action which would reasonably be expected to impede, prevent or materially delay the approval
of the Arrangement, including bringing, or threatening to bring, any suit or proceeding for the purpose of stopping, preventing, impeding
or delaying the Plan of Arrangement, including exercising any rights to appear before a proceeding related to the Arrangement in a manner
that is not supportive of the approval of the Arrangement.

 

(c)
Each Shareholder hereby irrevocably and unconditionally waives, and agrees to cause to be waived, any rights to seek appraisal, rights
of dissent or any similar rights in connection with the BCA, the Arrangement (including the Share Exchanges) and the other Transactions,
to the extent same are available under applicable Law, that such Shareholder may have with respect to the Shareholder Shares owned beneficially
or of record by such Shareholder.

 

(d)
Subject to and conditioned upon the Closing, each Shareholder hereby agrees: (i) to the extent such right is available to such Shareholder,
that the right of first offer set forth in Section 4.1 of the Investor Rights Agreement dated May 14, 2021, as amended on October 25,
2021, by and among the Company and the Shareholders party thereto (the “Investor Rights Agreement”) is hereby irrevocably
waived and (ii) that each of the following to which such Shareholder is a party shall terminate (provided that all Terminating Rights
(as defined below) between the Company or any of its Subsidiaries and any other holder of Company Shares shall also terminate at such
time), effective immediately prior to the Closing: (A) the Investor Rights Agreement, other than Section 2.11 (“Market Stand
Off” Agreement); (B) the Right of First Offer and Co-Sale Agreement dated May 14, 2021 by and among the Company and the Shareholders
party thereto (the “ROFO and Co-Sale Agreement”); (C) the Voting Agreement dated May 14, 2021, as amended on October
25, 2021, by and among the Company and the Shareholders party thereto (the “Voting Agreement”); (D) the Side Letter(s);
(E) any subscription or other purchase agreements relating to Company Shares; and (F) if applicable to any Shareholder, any rights under
any agreement providing for redemption rights, put rights, purchase rights or other similar rights not generally available to Company
Shareholders (the “Terminating Rights”) between Shareholder and the Company, but excluding, for the avoidance of doubt,
any rights relating to any commercial agreements, non-disclosure agreements, employment agreements, offer letters, consulting agreements,
indemnification agreements, invention assignment agreements or any other agreements providing the Company rights in intellectual property
by and between such Shareholder or its Affiliates and the Company or any Subsidiary of the Company, which shall survive in accordance
with their terms (collectively, “Surviving Rights”).

 

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(e)
Each Shareholder hereby agrees that he, she or it shall, from time to time, (i) execute and deliver, or cause to be executed and delivered,
such Ancillary Agreements as may be necessary to satisfy any condition to the Closing under the BCA, in substantially the form previously
provided to the Shareholder as of the date of this Agreement, (ii) execute and deliver, or cause to be executed and delivered, such additional
or further consents, documents and other instruments (including to amend the constating documents of the Company) necessary to effect
the Arrangement and the other Transactions and (iii) use commercially reasonable efforts to take, or cause to be taken, all actions,
and do, or cause to be done, and assist and cooperate with the other parties in doing all things, in each case, as another party hereto
may reasonably request for the purpose of effectively carrying out the transactions contemplated by this Agreement and the BCA (in substantially
the form previously provided to the Shareholder as of the date of this Agreement), including the Share Exchanges and the Arrangement.

 

Section
2 Irrevocable Proxy. Each Shareholder hereby revokes any proxies that such Shareholder has heretofore granted with respect to
his, her or its Shareholder Shares, hereby irrevocably constitutes and appoints the Company as attorney-in-fact and proxy for the purposes
of complying with the obligations hereunder for and on such Shareholder’s behalf, for and in such Shareholder’s name, place
and stead, in the event that such Shareholder fails to comply in any material respect with his, her or its obligations hereunder in a
timely manner, to vote the Shareholder Shares of such Shareholder and grant all written consents thereto in each case in accordance with
the provisions of Section 1(a)(i) and (ii), and to represent and otherwise act for such Shareholder in the same manner
and with the same effect as if such Shareholder were personally present at any meeting held for the purpose of voting on the foregoing.
The foregoing proxy is coupled with an interest, is irrevocable (and, with respect to any Shareholder that is an individual, as such
shall survive and not be affected by the death, incapacity, mental illness or insanity of the Shareholder) until the end of the Restricted
Period and shall not be terminated by operation of Law or upon the occurrence of any other event other than following a termination of
this Agreement pursuant to Section 6.13. Each Shareholder authorizes such attorney-in-fact and proxy to substitute any other Person
to act hereunder, to revoke any substitution and to file this proxy and any substitution or revocation with the Company. Each Shareholder
hereby affirms that the irrevocable proxy set forth in this Section 2 is given in connection with the execution by the Company
of the BCA and that such irrevocable proxy is given to secure the obligations of such Shareholder under Section 1. The irrevocable
proxy set forth in this Section 2 is executed and intended to be irrevocable. Each Shareholder agrees not to grant any proxy that
conflicts or is inconsistent with the proxy granted to the Company in this Agreement.

 

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Section
3 Representations and Warranties of the Shareholders. Each Shareholder represents and warrants to SPAC, severally and not jointly,
as follows (except with respect to Section 3.4, which is made solely by the Key Individual):

 

3.1
Authorization. If such Shareholder is an individual, such Shareholder has all requisite capacity to execute and deliver this Agreement,
to perform such Shareholder’s obligations hereunder and to consummate the transactions contemplated hereby. If such Shareholder
is not an individual, (a) such Shareholder is a corporation, partnership, limited liability company, trust or other entity duly organized,
validly existing and in good standing (with respect to jurisdictions which recognize such concept) under the laws of its jurisdiction
of incorporation or organization, (b) such Shareholder has all requisite power and authority to execute and deliver this Agreement, to
perform such Shareholder’s obligations hereunder and to consummate the transactions contemplated hereby, and (c) the execution,
delivery and performance of this Agreement by such Shareholder and the consummation by such Shareholder of the transactions contemplated
hereby have been duly and validly authorized by all necessary action on the part of such Shareholder and no other proceedings on the
part of any such Shareholder or such Shareholder’s equityholders are necessary to authorize the execution and delivery of this
Agreement or the consummation of the transactions contemplated hereby except as have been obtained prior to the execution of this Agreement.
This Agreement has been duly and validly executed and delivered by such Shareholder and, assuming the due execution and delivery by SPAC
and the Company, constitutes the legal, valid and binding obligation of such Shareholder, enforceable against such Shareholder in accordance
with its terms, except as limited by Laws affecting the enforcement of creditors’ rights generally, by general equitable principles
or by the discretion of any Governmental Authority before which any Action seeking enforcement may be brought.

 

		3.2.	Consents
                                            and Approvals; No Violations.

 

(a)
The execution, delivery and performance of this Agreement by such Shareholder and the consummation by such Shareholder of the transactions
contemplated hereby do not and will not require any filing or registration with, notification to, or authorization, permit, license,
declaration, Governmental Order, consent or approval of, or other action by or in respect of, any Governmental Authority, Nasdaq or the
NYSE on the part of such Shareholder.

 

(b)
The execution, delivery and performance by such Shareholder of this Agreement and the consummation by such Shareholder of the transactions
contemplated by this Agreement do not and will not (i) conflict with or violate any provision of the organizational documents of such
Shareholder if such Shareholder is not an individual, (ii) conflict with or violate, in any respect, any Law applicable to such Shareholder
or by which any property or asset of such Shareholder is bound, (iii) require any consent or notice, or result in any violation or breach
of, or conflict with, or constitute (with or without notice or lapse of time or both) a default (or give rise to any right of purchase,
termination, amendment, acceleration or cancellation) under, result in the loss of any benefit under, or result in the triggering of
any payments (including any right of acceleration of any royalties, fees, profit participations or other payments to any Person) pursuant
to, any of the terms, conditions or provisions of any Contract to which such Shareholder is a party or by which any of such Shareholder’s
properties or assets are bound or any Governmental Order or Law applicable to such Shareholder or such Shareholder’s properties
or assets, or (iv) result in the creation of a Lien on any property or asset of such Shareholder, except in the case of clauses (ii)
through (iv) above as would not reasonably be expected, either individually or in the aggregate, to impair in any material respect the
ability of such Shareholder to timely perform its obligations hereunder or consummate the transactions contemplated hereby. If such Shareholder
is a married individual and is subject to community property laws, such Shareholder’s spouse has consented to this Agreement and
the transactions contemplated by this Agreement by having executed a spousal consent in the form attached hereto as Exhibit A.

 

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3.3
Ownership of Shareholder Shares. Such Shareholder (a) as of the date hereof, is the sole record and beneficial owner of all of
the Shareholder Shares, Company Options and/or the Company Warrant listed next to the name of such Shareholder on Schedule I,
free and clear of all Liens (other than Liens arising under applicable securities Laws or under the Company Governing Documents, the
IRA, the ROFO Agreement, the Voting Agreement or any Side Letters), (b) as of the date hereof, has the sole voting power with respect
to such Shareholder Shares and (c) has not entered into any voting agreement (other than this Agreement and the Voting Agreement) with
or granted any Person any proxy (revocable or irrevocable) with respect to such Shareholder Shares (other than this Agreement). As of
the date hereof, except as set forth on Schedule I, neither such Shareholder nor, to the knowledge of such Shareholder, any Family
Member (as defined below) of such Shareholder nor any of the Affiliates of such Shareholder or of such Family Member of such Shareholder
(or any trusts for the benefit of any of the foregoing) owns, of record or beneficially, or has the right to acquire any securities of
the Company. As of the time of any meeting of the Company Shareholders referred to in Section 1(a)(i) and with respect to any
written consent of the Company Shareholders referred to in clause (B) of each of Section 1(a)(i) or (ii), such Shareholder
or such Shareholder’s Permitted Transferee (as defined hereinafter) will be the sole record and beneficial owner of all of the
Shareholder Shares listed next to the name of such Shareholder on Schedule I, free and clear of all Liens (other than Liens arising
under applicable securities Laws or under the Company Governing Documents, the IRA, the ROFO Agreement, the Voting Agreement or any Side
Letters), except with respect to any Shareholder Shares transferred pursuant to a Permitted Transfer (as defined hereinafter). As used
in this Agreement, the term “Family Member” means, with respect to each Shareholder, (i) any spouse, parent, grandparent
or natural or adopted sibling, child or grandchild of such Shareholder, together with the current spouse of each such individual and
(ii) any corporation, trust, limited liability company, partnership, charitable foundation or organization or other entity directly or
indirectly controlled by, and substantially all of whose equity or membership interests are owned by, or whose sole beneficiaries are,
directly or indirectly, any of the individuals referenced in the preceding clause (i).

 

3.4
Key Individual Rep: Contracts with the Company. Except for (a) the Contracts described in Section 1(d), (b) any Contract
listed in Section 3.5(a)(vii) or 3.19 of the Company Disclosure Letter (which, for the avoidance of doubt, includes all Key Shareholder
Contracts described in Section 1(d), including any Contracts relating to Surviving Rights) and (c) any agreement pursuant to which
such Shareholder purchased or received any Shareholder Shares, Company Options or the Company Warrant which was shared with SPAC in the
Company’s virtual data room for the Transactions, neither such Shareholder nor any Family Member of such Shareholder (if such Shareholder
is an individual) nor any of the Affiliates of such Shareholder or of such family member of such Shareholder is a party to any Contract
with the Company and/or any of its Subsidiaries.

 

3.5
Independent Advice. Such Shareholder has received a copy of and has reviewed the BCA, the Lock-Up Agreement and the other documentation
relating to the Arrangement (including the Share Exchanges) and the other Transactions (including any other Ancillary Agreements to which
the Company or any of its Subsidiaries is a party) and has had an opportunity to discuss such agreements and this Agreement with legal,
financial and tax advisors of his, her or its own choosing, and has had the opportunity to review such information regarding the Company
as such Shareholder deems relevant or appropriate.

 

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Section
4 No Transfers.

 

(a)
Each Shareholder hereby agrees not to, during the Restricted Period, Transfer (as defined below), or cause to be Transferred, any
Shareholder Shares or Company Options owned of record or beneficially by such Shareholder, or any voting rights with respect thereto
(“Subject Securities”), or enter into any Contract with respect to conducting any such Transfer; provided, however,
that (i) the exercise of Company Options or the Company Warrant by such Shareholder, or (ii) the Transfer of any Shareholder Shares
pursuant to the Company Warrant by any Shareholder to the holder of the Company Warrant, in each case, shall not constitute a
Transfer. Each Shareholder hereby authorizes SPAC to direct the Company to impose stop, transfer or similar orders to prevent the
Transfer of any Subject Securities on the books of the Company in violation of this Agreement. Any Transfer or attempted Transfer of
any Subject Securities in violation of any provision of this Agreement shall be void ab initio and of no force or
effect.

 

(b)
“Transfer” means (i) any direct or indirect sale, tender pursuant to a tender or exchange offer, assignment, encumbrance,
disposition, pledge, hypothecation, gift or other transfer (by operation of law or otherwise), either voluntary or involuntary, of any
capital stock, options or warrants or any interest (including any beneficial ownership interest) in any capital stock, options or warrants
(including the right or power to vote any capital stock) or (ii) in respect of any capital stock, options or warrants or interest (including
any beneficial ownership interest) in any capital stock, options or warrants to directly or indirectly enter into any swap, derivative
or other agreement, transaction or series of transactions, in each case referred to in this clause (ii) that has an exercise or conversion
privilege or a settlement or payment mechanism determined with reference to, or derived from the value of, such capital stock, options
or warrants and that hedges or transfers, in whole or in part, directly or indirectly, the economic consequences of such capital stock,
options or warrants or interest (including any beneficial ownership interest) in capital stock, options or warrants whether any such
transaction, swap, derivative or series of transactions is to be settled by delivery of securities, in cash or otherwise. A “Transfer”
shall not include the transfer of Subject Securities by a Shareholder to such Shareholder’s estate, such Shareholder’s immediate
family, to a trust for the benefit of such Shareholder’s family, upon the death of such Shareholder or to an Affiliate of such
Shareholder (each such transferee a “Permitted Transferee” and each such transfer, a “Permitted Transfer”).
As a condition to any Permitted Transfer, the applicable Permitted Transferee shall be required to become a party to this Agreement and
the Lock-Up Agreement by signing a joinder agreement hereto and thereto in form and substance reasonably satisfactory to SPAC (each a
“Joinder”). References to “the parties hereto” and similar references shall be deemed to include any later
party signing a Joinder.

 

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(c)
Each Shareholder hereby agrees not to, and not to permit any Person under such Shareholder’s control to deposit any of such Shareholder’s
Shareholder Shares in a voting trust or subject any of the Shareholder Shares owned beneficially or of record by such Shareholder to
any arrangement with respect to the voting of such Shareholder Shares other than agreements entered into with SPAC.

 

Section
5 Waiver and Release of Claims. Each Shareholder covenants and agrees, severally with respect to such Shareholder only and not
with respect to any other Shareholder, as follows:

 

(a)
Subject to and conditioned upon the Closing, effective as of the Closing (and subject to the limitations set forth in paragraph (c)
below), each Shareholder, on behalf of such Shareholder and his, her or its Affiliates and his, her or its respective successors, assigns,
representatives, administrators, executors and agents, and any other person or entity claiming by, through, or under any of the foregoing
(provided, for the avoidance of doubt, that none of the Company or any of its Subsidiaries shall be deemed to release, waive or discharge
any of the following Persons), does hereby unconditionally and irrevocably release, waive and forever discharge each of the Company and
its Subsidiaries, and each of their respective predecessors, successors, assigns, Subsidiaries and Affiliates, and each of the respective
past and present directors, officers, employees and agents of the foregoing, from any and all past or present claims, demands, damages,
judgments, causes of action and liabilities of any nature whatsoever, whether or not known, suspected or claimed, arising directly or
indirectly from any act, omission, event or transaction occurring (or any circumstances existing) at or prior to the Closing (each a
“Claim” and, collectively, the “Claims”) arising out of or relating to the Shareholder’s
capacity as a current or former shareholder or holder of options, warrants or other equity securities of the Company. Notwithstanding
the foregoing, the phrase “arising out of or relating to the Shareholder’s capacity as a current or former shareholder or
holder of options, warrants or other equity securities of the Company” in the immediately preceding sentence shall be disregarded
in the case of the release given by the Key Individual pursuant to this Section 5.

 

(b)
Each Shareholder acknowledges that he, she or it may hereafter discover facts in addition to or different from those which he, she or
it now knows or believes to be true with respect to the subject matter of this Agreement, and that he, she or it may hereafter come to
have a different understanding of the law that may apply to potential claims which he, she or it is releasing hereunder, but he, she
or it affirms that, except as is otherwise specifically provided herein, it is his, her or its intention to fully, finally and forever
settle and release any and all Claims. In furtherance of this intention, each of the Shareholders acknowledges that the releases contained
herein shall be and remain in effect as full and complete general releases notwithstanding the discovery or existence of any such additional
facts or different understandings of law. Each Shareholder knowingly and voluntarily waives and releases any and all rights and benefits
arising out of or relating to such Shareholder’s capacity as a holder of equity securities of the Company that he, she or it may
now have, or in the future may have, under Section 1542 of the California Civil Code (or any analogous Law of any other jurisdiction),
which reads as follows:

 

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“A
GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR
AT THE TIME OF EXECUTING THE RELEASE AND THAT, IF KNOWN BY HIM OR HER, WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE
DEBTOR OR RELEASED PARTY.”

 

Notwithstanding
the foregoing, the phrase “arising out of or relating to such Shareholder’s capacity as a holder of equity securities of
the Company” in the immediately preceding sentence shall be disregarded in the case of the release given by the Key Individual
pursuant to this Section 5.

 

Each
Shareholder understands that Section 1542, or a comparable Law of another jurisdiction, gives such Shareholder the right not to release
existing claims of which the Shareholder is not aware, unless the Shareholder voluntarily chooses to waive this right. Having been so
apprised, each Shareholder nevertheless hereby voluntarily elects to and does waive the rights described in Section 1542, or such other
comparable Law, and elects to assume all risks for claims that exist, existed or may hereafter exist in its favor, known or unknown,
suspected or unsuspected, arising out of or related to claims or other matters purported to be released pursuant to this Section 5,
in each case, effective at the Closing. Each Shareholder acknowledges and agrees that the foregoing waiver is an essential and material
term of the release provided pursuant to this Section 5 and that, without such waiver, SPAC would not have agreed to the terms
of this Agreement.

 

(c)
Notwithstanding the foregoing provisions of this Section 5 or anything to the contrary set forth herein, no Shareholder or any
of his, her or its Family Members or Affiliates releases or discharges, and each Shareholder (for himself, herself or itself and on behalf
of his, her or its Family Members and Affiliates) expressly does not release or discharge, any Claims: (i) that arise under or are
based upon the terms of the BCA, this Agreement or any of the other Ancillary Agreements, any Letter of Transmittal or any other document,
certificate or Contract executed or delivered in connection with the BCA, the Arrangement (including the Share Exchanges) or the other
Transactions; (ii) for indemnification, contribution, set-off, reimbursement or similar rights pursuant to any certificate of incorporation,
indemnification agreement, shareholders agreement or equivalent document of the Company or any of its Subsidiaries with respect to such
Shareholder, or any of his, her or its Affiliates or their respective designated members of the board of directors of the Company or
any of its Subsidiaries, in each case, solely to the extent contemplated by Section 6.7 of the BCA; (iii) for compensation or benefits
payable to such Shareholder in his, her or its capacity as an officer, director, employee, consultant or contractor of the Company or
any of its Subsidiaries that are (x) in the Ordinary Course or (y) otherwise on arms’ length terms and approved by the Company
Board or any committee thereof; (iv) for obligations pursuant to, or other rights set forth in, any employment or similar agreement (to
the extent such agreement is an Ancillary Agreement or disclosed in the Company Disclosure Letter) between such Shareholder, on the one
hand, and the Company or any Subsidiary of the Company, on the other hand, together with any other agreements, documents, instruments
or certificates contemplated by the foregoing, as well as any other employment-related rights that such Shareholder has by Contract or
pursuant to applicable Law or (v) that arise under or are based upon any of the Surviving Rights.

 

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(d)
Notwithstanding the foregoing provisions of this Section 5, nothing contained in this Agreement shall be construed as an
admission by any party hereto of any liability of any kind to any other party hereto.

 

Section
6 General.

 

6.1.
Notices. All notices and other communications among the parties shall be in writing and shall be deemed to have been duly given
(a) when delivered in person, (b) when delivered after posting in the United States mail having been sent registered or certified mail
return receipt requested, postage prepaid, (c) when delivered by FedEx or other nationally recognized overnight delivery service, or
(d) when delivered by email during normal business hours at the location of the recipient, and otherwise on the next following Business
Day, addressed as follows:

 

If
to SPAC (prior to Closing):

 

CF
Acquisition Corp. VI

110
East 59th Street

New
York, NY 10022

Attention:
Chief Executive Officer

Email:
XXXXXX

 

with
a copy to (which shall not constitute notice):

Hughes
Hubbard & Reed LLP

One Battery Park Plaza

New York, NY 10004

Email: XXXXXX and XXXXXX

Attention:
Ken Lefkowitz and Michael Traube

 

if
to the Company or, after Closing, SPAC:

 

Rumble
Inc.

218
Adelaide Street West, Suite 400

Toronto,
Ontario M5H 1W7

Email:
XXXXXX and XXXXXX

Attention:
Christopher Pavlovski and Michael Ellis

 

with
copies (which shall not constitute notice) to:

 

Willkie
Farr & Gallagher LLP

787
Seventh Avenue

New
York, New York 10019

Email:
XXXXXX and XXXXXX

Attention:
Russell Leaf and Sean Ewen

 

    - 10 -

     

    

 

DLA
Piper (Canada) LLP

100
King St W Suite 6000

Toronto,
Ontario M5X 1E2

Email:
XXXXXX and XXXXXX

Attention:
Noam Goodman and Russel Drew

 

If
to a Shareholder, at such Shareholder’s address set forth on Schedule I

 

6.2
Headings; Counterparts. The headings and subheadings in this Agreement are for convenience only and shall not be considered a
part of or affect the construction or interpretation of any provision of this Agreement. This Agreement may be executed in two or more
counterparts, and by different parties in separate counterparts, with the same effect as if all parties hereto had signed the same document,
but all of which together shall constitute one and the same instrument. Copies of executed counterparts of this Agreement transmitted
by electronic transmission (including by email or in .pdf format) or facsimile as well as electronically or digitally executed counterparts
(such as DocuSign) shall have the same legal effect as original signatures and shall be considered original executed counterparts of
this Agreement.

 

6.3
Entire Agreement. This Agreement, including the documents and the instruments referred to herein, together with the BCA and each
Ancillary Agreement to which a Shareholder is a party, constitute the entire agreement among the parties to this Agreement with respect
to the Transactions and supersede any other agreements whether written or oral, that may have been made or entered into by or among any
of the parties hereto or any of their respective Subsidiaries relating to the subject matter hereof. No representations, warranties,
covenants, understandings, agreements, oral or otherwise, relating to the transactions contemplated by this Agreement exist between such
parties except as expressly set forth in this Agreement, the BCA and each Ancillary Agreement to which a Shareholder is a party.

 

6.4
Governing Law; Jurisdiction; Waiver of Jury Trial. Sections 10.7 and 10.14 of the BCA shall apply to this Agreement mutatis
mutandis.

 

6.5
Amendments. This Agreement may be amended or modified in whole or in part, only by a duly authorized agreement in writing executed
in the same manner as this Agreement and which makes reference to this Agreement.

 

6.6
Failure or Delay Not Waiver; Remedies Cumulative. No provision of this Agreement may be waived except by a written instrument
signed by the party against whom such waiver is to be effective. Any agreement on the part of a party to any such waiver shall be valid
only if set forth in a written instrument executed and delivered by a duly authorized officer on behalf of such party. No failure or
delay on the part of any party in the exercise of any right hereunder shall impair such right or be construed to be a waiver of or acquiescence
in, any breach of any representation, warranty or agreement herein, nor shall any single or partial exercise of any such right preclude
any other or further exercise thereof or of any other right. All rights and remedies existing under this Agreement are cumulative to,
and not exclusive of any rights or remedies otherwise available.

 

    - 11 -

     

    

 

6.7
Assignment. Neither this Agreement nor any of the rights, interests or obligations under this Agreement shall be assigned, in
whole or in part, by operation of Law or otherwise by any party hereto without the prior written consent of the other parties. Any purported
assignment in violation of the preceding sentence shall be null and void ab initio. Subject to this Section 6.7, this Agreement
will be binding upon, inure to the benefit of, and be enforceable by, the parties and their respective successors and permitted assigns.

 

6.8
Severability. If any provision of this Agreement is held invalid, illegal or unenforceable by any court of competent jurisdiction,
the other provisions of this Agreement shall remain in full force and effect. The parties further agree that if any provision contained
herein is, to any extent, held invalid, illegal or unenforceable in any respect under the Laws governing this Agreement, they shall take
any actions necessary to render the remaining provisions of this Agreement valid and enforceable to the fullest extent permitted by Law
and, to the extent necessary, shall amend or otherwise modify this Agreement to replace any provision contained herein that is held invalid
or unenforceable with a valid and enforceable provision giving effect to the intent of the parties.

 

6.9
Enforcement.

 

(a)
Shareholder expressly acknowledges and agrees that (i) it is receiving good and valuable consideration sufficient to make this Agreement,
and each of the terms herein, binding and fully enforceable, each of the restrictions contained in this Agreement are supported by adequate
consideration and are reasonable in all respects (including with respect to subject matter, time period and geographical area) and such
restrictions are necessary to protect SPAC’s interest in, and value of, the Company’s business (including the goodwill inherent
therein) and (ii) SPAC and the Company would not have entered into the BCA and this Agreement or consummate the transactions contemplated
thereby or hereby without the restrictions contained in this Agreement.

 

(b)
The parties hereto agree that irreparable damage could occur in the event that any of the provisions of this Agreement were not performed
in accordance with their specific terms or were otherwise breached. It is accordingly agreed that the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement and to specific enforcement of the terms and provisions of this Agreement,
in addition to any other remedy to which any party is entitled at law or in equity. In the event that any Action shall be brought in
equity to enforce the provisions of this Agreement, no party shall allege, and each party hereby waives the defense, that there is an
adequate remedy at law, and each party agrees to waive any requirement for the securing or posting of any bond in connection therewith.

 

    - 12 -

     

    

 

(c)
The parties hereto further agree that (i) by seeking the remedies provided for in this Section 6.9, no party hereto shall in any
respect waive its rights to seek any other form of relief that may be available to it under this Agreement (including damages) in the
event that this Agreement has been terminated or in the event that the remedies provided for in this Section 6.9 are not available
or otherwise are not granted, and (ii) nothing set forth in this Agreement shall require any party hereto to institute any Action for
(or limit such party’s right to institute any Action for) specific performance under this Section 6.9 prior to pursuing
any other form of relief referred to in the preceding clause (i).

 

6.10
Costs and Expenses. Each party to this Agreement will pay his, her or its own costs and expenses (including legal, accounting
and other fees) relating to the negotiation, execution, delivery and performance of this Agreement.

 

6.11
No Joint Venture. Nothing contained in this Agreement shall be deemed or construed as creating a joint venture or partnership
between any of the parties hereto. Except as provided otherwise in Section 3, no party is by virtue of this Agreement authorized
as an agent, employee or legal representative of any other party. Without in any way limiting the rights or obligations of any party
hereto under this Agreement and except as provided otherwise in Section 2, prior to the Closing, (i) no party shall have the power
by virtue of this Agreement to control the activities and operations of any other and (ii) no party shall have any power or authority
by virtue of this Agreement to bind or commit any other party. No party shall hold itself out as having any authority or relationship
in contravention of this Section 6.11.

 

6.12
Publicity.

 

(a)
All press releases or other public communications of any Shareholder relating to this Agreement and the Transactions shall be subject
to the prior written approval of SPAC and the Company, which approval shall not be unreasonably withheld; provided, that no Shareholder
shall be required to obtain consent pursuant to this Section 6.12(a) to the extent any proposed release or statement is substantially
equivalent to the information that has previously been made public without breach of the obligation under this Section 6.12(a);
provided, further, that nothing herein shall prohibit any Shareholder from indicating that he, she or it was an early investor
of the Company.

 

(b)
The restriction in Section 6.12(a) shall not apply to the extent the public announcement is required by applicable securities
Law, any Governmental Authority or stock exchange rule; provided, however, that in such an event, the Shareholder making
the announcement shall use its reasonable efforts to consult with SPAC and the Company in advance as to its form, content and timing.

 

6.13.
Termination. This Agreement shall terminate on the earlier to occur of (a) the Closing and (b) the termination of the
BCA in accordance with its terms provided, however, that no termination of this Agreement shall relieve or release any
Shareholder from any obligations or liabilities arising out of such Shareholder’s breach of this Agreement prior to such termination.
Notwithstanding the foregoing, Sections 5 and 6 shall survive any termination of this Agreement pursuant to clause (a)
of the immediately preceding sentence.

 

    - 13 -

     

    

 

6.14
Capacity. Each Shareholder signs this Agreement solely in such Shareholder’s capacity as a current or former shareholder
or holder of options, warrants or other equity securities of the Company, and not in such Shareholder’s capacity as a director
(including “director by deputization”), board observer, officer or employee of the Company, as applicable. Nothing herein
shall be construed to: (i) restrict, limit, prohibit or affect any actions or inactions by such Shareholder or any representative of
such Shareholder, as applicable, serving in the capacity of a director or officer of the Company or any Subsidiary of the Company, or
acting in such person’s capacity as a director or officer of the Company or any Subsidiary of the Company (it being understood
and agreed that the BCA contains provisions that govern the actions or inactions by the directors and officers of the Company with respect
to the Arrangement (including the Share Exchanges) and the other Transactions); or (ii) prohibit, limit or restrict the exercise of any
fiduciary duties as director or officer of the Company that is otherwise permitted by, and done in compliance with, the terms of the
BCA (and in each case of clauses (i) and (ii), without limiting such Shareholder’s obligations hereunder in its capacity as a Shareholder).

 

6.15
No Recourse. Notwithstanding anything herein to the contrary, the obligations of the Shareholders hereunder are several and not
joint, and no Shareholder shall be responsible for the actions or inactions of any other Shareholder. Neither the Company nor any of
its Subsidiaries, nor any of the past, present or future Company Shareholders (other than the Shareholders party hereto), nor any director,
officer, employee, member, partner, shareholder or other owner (whether direct or indirect), Affiliate, agent, attorney or representative
of any Company Shareholder, shall have any obligation or liability for the obligations or liabilities of any Shareholder under this Agreement.
Without limiting the foregoing, this Agreement may only be enforced against the persons or entities that have executed and delivered
a counterpart to this Agreement.

 

6.16
Affiliates. In this Agreement, the term “Affiliates”, when used with respect to a particular Person, means
any other Person directly or indirectly controlling, controlled by or under common control with such Person, whether through one or more
intermediaries or otherwise, and the term “control” (including the terms “controlling”, “controlled by”
and “under common control with”) means the possession, directly or indirectly, of the power to direct or cause the direction
of the management and policies of a Person, whether through the ownership of voting securities, by Contract or otherwise. Notwithstanding
the foregoing, (a) neither SPAC nor any Subsidiary of SPAC shall be deemed an Affiliate of any Shareholder for purposes of this Agreement
and (b) no private investment fund (or similar vehicle) or business development company, or any other investment account, fund, vehicle
or other client advised or sub-advised by any Shareholder or by any Shareholder’s Affiliates or any portfolio companies thereof
shall be deemed to be an Affiliate of any Shareholder, except to the extent any such Person is expressly requested or directed by a Shareholder
to take any action which would constitute a breach of this Agreement if taken by a Shareholder hereunder, and such Person actually takes
such prohibited action (it being understood and agreed that this Agreement shall not otherwise apply to, or be binding on, any Persons
described in this clause (b)).

 

6.16
Interpretation. In this Agreement, unless the context otherwise requires: (i) any pronoun used shall include the corresponding
masculine, feminine or neuter forms, and the singular form of nouns, pronouns and verbs shall include the plural and vice versa; (ii)
the term “including” (and with correlative meaning “include”) shall be deemed in each case to be followed by
the words “without limitation”; (iii) the words “hereof”, “herein,” “hereto,” “herewith”
and “hereby” and other words of similar import shall be deemed in each case to refer to this Agreement as a whole and not
to any particular section or other subdivision of this Agreement; (iv) the term “or” means “and/or”; (v) the
word “extent” in the phrase “to the extent” means the degree to which a subject or thing extends, and such phrase
shall not simply mean “if”; and (vi) references to “written” or “in writing” include in electronic
form. The parties have participated jointly in the negotiation and drafting of this Agreement. Consequently, in the event an ambiguity
or question of intent or interpretation arises, this Agreement shall be construed as if drafted jointly by the parties hereto, and no
presumption or burden of proof shall arise favoring or disfavoring any party by virtue of the authorship of any provision of this Agreement.

 

[The
next page is the signature page]

 

    - 14 -

     

    

 

IN
WITNESS WHEREOF, the parties hereto have executed this Shareholder Support Agreement as of the date first written above.

 

	 	CF ACQUISITION CORP. VI
	 	 
	 	By:	 
	 	Name:	 
	 	Title:	 
	 	 	 
	 	RUMBLE INC.
	 	 
	 	By:	    
	 	Name:	 
	 	Title:	 

 

[Signatures
continue on following pages]

 

	 	 
	 	[SHAREHOLDER]
	 	 
	 	[SHAREHOLDER

 

[Signature
Page to Shareholder Support Agreement by and among Rumble Inc., CF Acquisition Corp. VI, and certain Shareholders of Rumble Inc. party
hereto]

 

    - 15 -

     

    

 

SCHEDULE
I

 

See attached.

 

    - 16 -

     

    

 

Exhibit
A

Form
of Spousal Consent

 

SHAREHOLDER
SUPPORT AGREEMENT

AND
LOCK-UP AGREEMENT SPOUSAL CONSENT

 

I
____________________, spouse of ____________________, have read and approve the foregoing Shareholder Support Agreement, dated as of
date hereof, by and among my spouse, CF Acquisition Corp. VI and Rumble Inc., and that certain Lock-Up Agreement, dated as of the date
hereof, by and among my spouse, CF Acquisition Corp. VI and Rumble Inc. (collectively, the “Agreements”). In consideration
of the terms and conditions as set forth in the Agreements, I hereby appoint my spouse as my attorney-in-fact with respect to the exercise
of any rights and obligations under the Agreements, and agree to be bound by the provisions of the Agreements insofar as I may have any
rights or obligations in the Agreements under the community property laws or similar laws relating to marital or community property in
effect in the state of our residence as of the date of the Agreements.

 

	 	Date	 
	 	 	 
	 	Signature of Spouse 	 
	 	 	 
	 	Printed Name of Spouse 	 

 

WITNESSED
BY:

 

Date
____________________________________________

 

Signature
________________________________________

 

Printed
Name _____________________________________

 

 

-
17 -Exhibit 10.3

 

Execution Version

 

SPONSOR SUPPORT AGREEMENT

 

This
SPONSOR SUPPORT AGREEMENT (this “Agreement”) is made and entered into as of December 1, 2021,
by and among CFAC Holdings VI, LLC, a Delaware limited liability company (“Sponsor”),
CF Acquisition Corp. VI, a Delaware corporation (“SPAC”), and Rumble Inc., an Ontario corporation (the
“Company”). Capitalized terms used but not defined herein have the meanings assigned to them in the Business Combination
Agreement between SPAC and the Company, dated as of December 1, 2021 (as amended from time to time, the “BCA”).

 

WHEREAS, Sponsor owns 7,480,000
shares of Class B common stock, par value $0.0001 per share, of SPAC (the “Class B Common Stock” and the 7,480,000
shares of Class B Common Stock owned by the Sponsor (including any shares of Class A Common Stock (as defined below) issued upon conversion
of such shares), the “Founder Shares”);

 

WHEREAS, in a private placement
(the “Private Placement”) that closed concurrently with SPAC’s initial public offering (the “IPO”),
Sponsor purchased 700,000 units of SPAC (“Units”), each Unit consisting of one share of Class A common stock, par value
$0.0001 per share, of SPAC (“Class A Common Stock”) and one-fourth of one warrant, each whole warrant (the “Warrants”)
entitling Sponsor to purchase one share of Class A Common Stock for $11.50 per share (the 700,000 shares of Class A Common Stock and 175,000
Warrants included the Units purchased in such private placement, the “Private Placement Securities”);

 

WHEREAS, in connection with
the IPO, SPAC, Sponsor and certain officers and directors of SPAC (collectively, the “Insiders”) entered into a letter
agreement, dated as of February 18, 2021 (the “Insider Letter”), pursuant to which Sponsor and the Insiders agreed
to certain voting requirements, transfer restrictions and waiver of redemption rights with respect to the SPAC securities owned by them;

 

WHEREAS, in connection with
the IPO, SPAC and Sponsor entered into a forward purchase contract, dated as of February 18, 2021 (the “Forward Purchase Contract”),
pursuant to which, at the closing of SPAC’s initial business combination, Sponsor has agreed to purchase, for $15,000,000, 1,500,000
Units, each Unit consisting of one share of Class A Common Stock (the 1,500,000 shares of Class A Common Stock included in such Units,
the “Forward Purchase Shares”) and one-fourth of one Warrant (the 375,000 Warrants included in such Units, the “Forward
Purchase Warrants”), and 375,000 shares of Class A Common Stock (the “Forward Purchase Promote Shares”);

 

WHEREAS, Article IV, Section
4.3(b)(ii) of SPAC’s Amended and Restated Certificate of Incorporation (the “SPAC Charter”) provides, among other
matters, that the shares of Class B Common Stock will automatically convert into shares of Class A Common Stock upon the consummation
of an initial business combination, subject to adjustment if additional shares of Class A Common Stock or Equity-linked Securities (as
defined in the SPAC Charter), are issued or deemed issued in excess of the amounts sold in the IPO (the “Anti-Dilution Right”),
excluding certain exempted issuances;

 

WHEREAS, concurrently with
the execution and delivery of this Agreement, SPAC and the Company are entering into the BCA, pursuant to which, among other matters,
upon the consummation of the transactions contemplated thereby, by means of an Arrangement pursuant to the OBCA involving SPAC, ExchangeCo,
CallCo, the Company and the securityholders of the Company, (a) the Company Electing Shareholders will exchange their respective Company
Shares for ExchangeCo Exchangeable Shares (and will subscribe for a corresponding number of shares of SPAC Class C Common Stock for nominal
value), (b) the Key Individual will make the Key Individual Subscription to SPAC in exchange for shares of SPAC Class D Common Stock,
(c) the Company Non-Electing Shareholders will exchange their respective Company Shares for shares of Class A Common Stock (together with
the other exchanges, contributions and subscriptions described in clauses (a), (b) and (c), the “Share Exchanges”)
and (d) subject to application of the Option Exchange Ratio or Company Exchange Ratio, as applicable, the Company Options shall be exchanged
for Exchanged Company Options and the Company Warrant shall be exchanged for shares of Class A Common Stock; and

 

     

     

    

 

WHEREAS, as a condition and
inducement to the Company’s willingness to enter into the BCA, the Company has required that Sponsor enter into this Agreement.

 

NOW, THEREFORE, in consideration
of the representations, warranties, covenants and agreements contained herein and for other good and valuable consideration, the receipt
and adequacy of which are hereby acknowledged, and subject to the conditions set forth herein, the parties hereto agree as follows:

 

Section 1 Enforcement
of Sponsor Voting Requirements, Transfer Restrictions and Redemption Waiver. During the period beginning on the date of this Agreement
and ending on (x) subject to and conditioned upon the Closing, and solely with respect to the transfer restrictions on the Restricted
Shares set forth below, the expiration of the Founder Shares Lock-Up Period (as defined below), and (y) with respect to the other obligations
set forth in this Section 1, the earlier of (1) the Closing, and (2) the date on which the BCA is validly terminated in accordance with
its terms prior to the Closing, for the benefit of the Company, (a) Sponsor agrees, on behalf of itself and its Affiliates, that it and
its Affiliates will fully comply with, and perform all of their obligations, covenants and agreements set forth in, the Insider Letter
in all material respects, and shall vote all of the shares of SPAC Common Stock (including the shares of SPAC Common Stock underlying
the Units purchased in the Private Placement) owned by them in favor of the Transactions, not redeem Sponsor’s or its Affiliates’
shares of SPAC Common Stock in connection with the Transactions and fully comply with the transfer restrictions (as adjusted solely for
the benefit of the Company as provided below) with respect to the Founder Shares, the Private Placement Securities, the Forward Purchase
Promote Shares and the Forward Purchase Warrants (with the transfer restrictions in Section 7(a) of the Insider Letter on the Founder
Shares and Forward Purchase Promote Shares (and as adjusted solely for the benefit of the Company as provided below) applied to the Private
Placement Securities and the Forward Purchase Warrants, mutatis mutandis, in each case subject to the exceptions set forth in the
Insider Letter; provided, however, that solely for purposes of the foregoing restriction on transfer of the Founder Shares,
the Private Placement Securities, the Forward Purchase Promote Shares and the Forward Purchase Warrants (the “Restricted Shares”),
Sponsor hereby agrees that, subject to and conditioned upon the Closing, the “Founder Shares Lock-Up Period” applicable
to the Restricted Shares hereunder shall be deemed to end on the earlier of (A) the one (1) year anniversary of the date of the Closing,
(B) the date on which the closing price of the SPAC Common Stock on the stock exchange on which the SPAC Common Stock is listed equals
or exceeds $15.00 per share (as adjusted for stock splits, stock dividends, reorganizations, recapitalizations and the like) for any 20
Trading Days within any 30 day Trading Day period commencing at least 150 days after the Closing Date, and (C) subsequent to the Closing,
the date on which SPAC consummates a liquidation, merger, capital stock exchange, reorganization, or other similar transaction that results
in all of SPAC’s stockholders having the right to exchange their SPAC Common Stock for cash, securities or other property, (b) SPAC
agrees to enforce the Insider Letter in accordance with its terms; and (c) each of Sponsor and SPAC agree (i) that the prior written consent
of the Company will be required in addition to the prior written consent of the Representative (as defined in the Insider Letter) for
any of the matters described in clauses (i) through (iii) under Section 3(a) of the Insider Letter, and (ii) not to amend, modify or waive
any provision of the Insider Letter without the prior written consent of the Company.

 

Section 2 Waiver of
Anti-Dilution Protection. Sponsor, as the holder of a majority of the issued and outstanding shares of Class B Common Stock, solely
in connection with and only for the purpose of the proposed Transactions, and subject to and conditioned upon the Closing, hereby waives,
to the fullest extent permitted by law, the Anti-Dilution Right, and agrees that the Class B Common Stock will convert only upon the Initial
Conversion Ratio (as defined in the SPAC Charter) in connection with the Transactions. This waiver shall be void and of no force and effect
following the date on which the BCA is validly terminated in accordance with its terms. All other terms related to the Class B Common
Stock shall remain in full force and effect, except as modified as set forth directly above or as contemplated by the BCA or the Ancillary
Agreements in connection with the consummation of the Transactions, which modifications shall be effective only upon the consummation
of the Transactions.

 

    2

     

    

 

Section 3 Waiver and
Release of Claims. Sponsor covenants and agrees as follows:

 

(a) Subject to and conditioned
upon the Closing, effective as of the Closing (and subject to the limitations set forth in paragraph (c) below), Sponsor, on behalf of
itself and its Affiliates and its and their respective successors, assigns, representatives, administrators, executors and agents, and
any other person or entity claiming by, through, or under any of the foregoing (each a “Releasing Party” and, collectively,
the “Releasing Parties,” provided, for the avoidance of doubt, that none of SPAC, ExchangeCo or CallCo shall be deemed
a Releasing Party hereunder), does hereby unconditionally and irrevocably release, waive and forever discharge each of SPAC, ExchangeCo,
CallCo and each of their respective past and present directors, officers, employees, agents, predecessors, successors, assigns, and Subsidiaries,
from any and all past or present claims, demands, damages, judgments, causes of action and liabilities of any nature whatsoever, whether
or not known, suspected or claimed, arising directly or indirectly from any act, omission, event or transaction occurring (or any circumstances
existing) at or prior to the Closing (each a “Claim” and, collectively, the “Claims”).

 

(b) Sponsor acknowledges that
it may hereafter discover facts in addition to or different from those which it now knows or believes to be true with respect to the subject
matter of this Agreement, and that it may hereafter come to have a different understanding of the law that may apply to potential claims
which it is releasing hereunder, but it affirms that, except as is otherwise specifically provided herein, it is its intention to fully,
finally and forever settle and release any and all Claims. In furtherance of this intention, Sponsor acknowledges that the releases contained
herein shall be and remain in effect as full and complete general releases notwithstanding the discovery or existence of any such additional
facts or different understandings of law. Sponsor knowingly and voluntarily waives and releases any and all rights and benefits it may
now have, or in the future may have, under Section 1542 of the California Civil Code (or any analogous law of any other state), which
reads as follows:

 

“A GENERAL
RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME
OF EXECUTING THE RELEASE AND THAT, IF KNOWN BY HIM OR HER, WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED
PARTY.”

 

Sponsor understands that Section 1542, or a comparable
statute, rule, regulation or order of another jurisdiction, gives Sponsor the right not to release existing Claims of which Sponsor is
not aware, unless Sponsor voluntarily chooses to waive this right. Having been so apprised, Sponsor nevertheless hereby voluntarily elects
to and does waive the rights described in Section 1542, or such other comparable statute, rule, regulation or order, and elects to assume
all risks for Claims that exist, existed or may hereafter exist in its favor, known or unknown, suspected or unsuspected, arising out
of or related to claims or other matters purported to be released pursuant to this Section 3, in each case, effective as of
the Closing. Sponsor acknowledges and agrees that the foregoing waiver is an essential and material term of the release provided pursuant
to this Section 3 and that, without such waiver, SPAC and the Company would not have agreed to the terms of this Agreement.

 

    3

     

    

 

(c) Notwithstanding the foregoing
provisions of this Section 3 or anything to the contrary set forth herein, the Releasing Parties do not release or discharge, and
each Releasing Party expressly does not release or discharge: (i) any Claims that arise under or are based upon the terms of (A) this
Agreement, the BCA, any of the Ancillary Agreements, any Letter of Transmittal or any other document, certificate or Contract executed
or delivered in connection with the BCA; (B) the Insider Letter, (C) the Forward Purchase Contract, (D) the Amended and Restated Registration
Rights Agreement, (E) the expense advancement agreement, dated as of February 18, 2021, by and between SPAC and Sponsor, the promissory
note, dated as of February 18, 2021 by SPAC in favor of the Sponsor, and any other promissory notes and/or expense advance agreements
entered into by and between SPAC and Sponsor prior to the Closing without violation of the terms of the BCA; (F) any PIPE Subscription
Agreement to which a Releasing Party may be a party, or (G) any underwriting agreement, business combination marketing agreement, financial
advisory agreement, PIPE placement agent agreement, engagement letter or any similar agreement in respect of the Transactions to which
a Releasing Party may be a party and that (in each case) is disclosed in the SPAC Disclosure Letter, as each such agreement or instrument
described in this clause (i) may be amended in accordance with its terms and the terms set forth in (x) the BCA or (y) this Agreement
or the other Ancillary Agreements (if and to the extent applicable), (ii) any rights with respect to the capital stock or warrants of
SPAC owned by such Releasing Party, or (iii) any Claims for indemnification, contribution, set-off, reimbursement or similar rights pursuant
to any certificate of incorporation or bylaws of SPAC or any of its Subsidiaries or any indemnity or similar agreements by SPAC or any
of its Subsidiaries with or for the benefit of a Releasing Party solely to the extent (in each case) set forth in the SPAC Disclosure
Letter or as contemplated by Section 6.7 of the BCA.

 

(d) Notwithstanding the foregoing
provisions of this Section 3, nothing contained in this Agreement shall be construed as an admission by any party hereto of any
liability of any kind to any other party hereto.

 

Section 4 Sponsor Earn-Out.

 

(a) Funding
Threshold Shares. Sponsor hereby agrees that, subject to and conditioned upon the Closing, in the event the Available Cash (taking
into account only the aggregate amount that has been funded to SPAC (or an escrow account established by SPAC) as of immediately prior
to or at the Closing pursuant to the PIPE Subscription Agreements and the Forward Purchase Contract) is less than $400,000,000 (the “Threshold
Amount”), an amount of shares of Class A Common Stock held by Sponsor or its Permitted Transferees (as defined below) immediately
following the Closing equal to (i) the Threshold Calculation (as defined below) multiplied by (ii) 2,209,219 (the product thereof, together
with any equity securities paid as dividends or distributions with respect to such shares of Class A Common Stock or into which such shares
of Class A Common Stock are exchanged or converted, in either case, after the Closing, the “Funding Threshold Shares”)
shall be subject to forfeiture in accordance with Section 4(b) below; provided, however, that, in the event the total PIPE
Investment Amount is not funded at Closing in accordance with the applicable PIPE Subscription Agreements, (A) the portion of Funding
Threshold Shares reflecting such shortfall (based on the Threshold Calculation) shall remain subject to release to the Sponsor to the
extent of SPAC’s receipt of such funds (or a portion thereof) during the Earn-Out Period (notwithstanding Section 4(b) below), (B)
SPAC and the Sponsor shall reasonably cooperate in enforcing SPAC’s rights under the PIPE Subscription Agreements (and SPAC shall
fulfill its obligations under Section 6.8 of the BCA in good faith), and (C) promptly following receipt of any portion of such PIPE Investment
Amount shortfall (by or on behalf of the applicable PIPE Investor by funding, settlement or other action, it being understood and agreed
that SPAC shall not settle any claim under or amend, modify or waive any right under, the applicable PIPE Subscription Agreements with
respect to any shortfall without the written consent of Sponsor), SPAC shall cause its transfer agent to release the corresponding portion
of the Funding Threshold Shares and such Funding Threshold Shares will vest and shall not be subject to forfeiture or the transfer restrictions
in this Section 4 (without limiting any applicable transfer restrictions set forth in Section 1 of this Agreement), with the portion
of such Funding Threshold Shares that correspond to such PIPE Investment Amount shortfall being so released being determined on a pro
rata basis based on the portion of such PIPE Investment Amount shortfall that is actually paid to SPAC less any fees, costs or expenses
incurred by SPAC in connection with litigation to enforce the payment of such portion of the PIPE Investment Amount by the applicable
PIPE Investor. “Threshold Calculation” means (i) one minus (ii) a fraction, the numerator of which is equal to the
Available Cash and the denominator of which is equal to the Threshold Amount.

 

    4

     

    

 

(b) Sponsor
Earn-Out. Sponsor hereby agrees that, without limitation of the transfer restrictions under Section 1, subject to and conditioned
upon the Closing, it will not sell, transfer or otherwise dispose of, or hypothecate or otherwise grant any interest in or to (i) the
Funding Threshold Shares plus (ii) 1,963,750 shares of Class A Common Stock held by Sponsor or its Permitted Transferees immediately following
the Closing (together with any equity securities paid as dividends or distributions with respect to such shares of Class A Common Stock
or into which such shares of Class A Common Stock are exchanged or converted, in either case, after the Closing, the “Unvested
Shares”, and together with the Funding Threshold Shares, the “Earn-Out Shares”), unless, until and to the
extent that a Release Event or Early Release Event (each as defined below) has occurred; provided, however, that (x) in the event the
number of Earn-Out Shares to be released in accordance with this Section 4(b) with respect to a Release Event (when aggregated with any
prior Release Event) exceeds the aggregate amount of the Unvested Shares, the Earn-Out Shares in excess of the Unvested Shares amount
shall not be released unless and until the earlier of an Early Release Event or the consummation of a Threshold Equity Issuance (as defined
below), at which time such excess Earn-Out Shares shall be released promptly in accordance with the terms of this Section 4(b); and (y)
Sponsor may, by providing notice to SPAC and the Company prior to such transfer, transfer all or any portion of the Earn-Out Shares to
any Person that qualifies as a permitted transferee under Section 7(c) of the Insider Letter (each, a “Permitted Transferee”),
so long as such Permitted Transferee agrees in a writing delivered to SPAC and the Company prior to the effectiveness of any such transfer
to be bound by the terms and conditions of this Agreement and the Insider Letter. “Threshold Equity Issuance” means
one or a series of related capital raising transactions occurring after the Closing and during the Earn-Out Period on terms that are customary
in which SPAC issues more than $25,000,000 in the aggregate of capital stock (including SPAC Capital Stock) or any securities or rights
that are convertible into or exercisable for capital stock (including SPAC Capital Stock) for cash at a purchase price per share equal
to or more than $10.00 per share (net of any underwriting discounts or commissions or similar fees paid to any underwriter(s) or placement
agent(s), and adjusting with respect to any convertible equity issuance tied to a similar valuation). In the event a Release Event has
occurred but any Funding Threshold Shares remain subject to forfeiture in accordance with the proviso to the first sentence of this Section
4(b), upon the written request of Sponsor, SPAC shall explore undertaking a Threshold Equity Issuance in good faith, and if SPAC determines
in good faith that a Threshold Equity Issuance can be consummated (taking into account any then available “blackout period”
that is then applicable under the Amended and Restated Registration Rights Agreement), it will (A) use commercially reasonable efforts
to consummate such Threshold Equity Issuance or (B) (1) in the event SPAC does not use commercially reasonable efforts to consummate such
Threshold Equity Issuance or otherwise elects not to use commercially reasonable efforts to consummate such Threshold Equity Issuance
(the SPAC shall promptly inform Sponsor if it determines not to us commercially reasonable efforts to consummate such Threshold Equity
Issuance) or (2) in the event SPAC initially proceeds in accordance with clause (A) but does not consummate a Threshold Equity Issuance
within 120 days of such notice other than due to the fact that such Threshold Equity Issuance could not be consummated in accordance with
the definition of Threshold Equity Issuance, within 10 days’ of the date of the delivery of the notice referred to in clause (1)
or within 10 days’ of the last day of such 120 day period in the case of clause (2), a Threshold Equity Issuance shall be deemed
to have occurred hereunder.

 

    5

     

    

 

(i) In
the event that a Release Event or Early Release Event has not occurred on or prior to the date which is five (5) years following the Closing
(the “Termination Date” and, the period from the Closing Date until and including the Termination Date, the “Earn-Out
Period”) with respect to all of the Earn-Out Shares, Sponsor hereby agrees to the cancellation of any of its Earn-Out Shares
that have not been subject to a Release Event or Early Release Event (and with respect to the Funding Threshold Shares in the event an
Early Release Event has not occurred, a Threshold Equity Issuance). In order to effectuate such cancellation in the event that a Release
Event or Early Release Event (and with respect to the Funding Threshold Shares in the event an Early Release Event has not occurred, a
Threshold Equity Issuance) has not been achieved by the Termination Date, Sponsor shall promptly deliver its Earn-Out Shares that have
not been subject to a Release Event or Early Release Event (and with respect to the Funding Threshold Shares in the event an Early Release
Event has not occurred, a Threshold Equity Issuance) to SPAC in certificated or book entry form (at the election of Sponsor) for cancellation
by SPAC.

 

(ii) The
share certificates representing the Earn-Out Shares shall contain a legend relating to transfer restrictions imposed by this Section
4 and the risk of cancellation associated with the Earn-Out Shares. SPAC will cause its transfer agent to remove such legend as promptly
as practicable, but in any event within three (3) Business Days following a Release Event or Early Release Event with respect to such
Earn-Out Shares (or if later, with respect to the Funding Threshold Shares in the event an Early Release Event has not occurred, a Threshold
Equity Issuance). Until and unless the Earn-Out Shares are released to SPAC for cancellation, Sponsor will have full ownership rights
to the Earn-Out Shares, including the right to vote such shares and to receive dividends and distributions paid in cash thereon; provided,
however, that Earn-Out Shares are deemed to include all distributions payable thereon in stock or other non-cash property (“Non-Cash
Dividends”) and such Non-Cash Dividends shall be forfeited by Sponsor in accordance with the terms governing cancellation of
Earn-Out Shares in this Section 4.

 

(iii) Pursuant
to, and in accordance with this Agreement, and with respect to the Funding Threshold Shares, subject also to the occurrence of a Threshold
Equity Issuance, the Earn-Out Shares shall vest and no longer be subject to cancellation as follows:

 

(A) fifty-percent
(50%) of the Earn-Out Shares shall vest and no longer be subject to cancellation upon the earlier to occur of the following:

 

(1) the
closing price of the Class A Common Stock (or any common or ordinary equity security that is the successor to the Class A Common Stock
(together with the Class A Common Stock, the “Public Shares”)) on the principal exchange on which such securities are
then listed or quoted equals or exceeds $15.00 per share (the “$15 Price Threshold”) for twenty (20) Trading Days (which
need not be consecutive) over a thirty (30) consecutive Trading Day period at any time during the Earn-Out Period; and

 

(2) if
a Change of Control Event occurs, and pursuant to the terms of such Change of Control Event (1) the fair market value of the consideration
to be paid per share of Class A Common Stock or (2) the fair market value of the consideration to be paid per ExchangeCo Exchangeable
Share, as applicable, exceeds $15.00 per share (the earlier of clause (1) or (2), the “$15 Release Event”); and

 

(B) fifty-percent
(50%) of the Earn-Out Shares shall vest and no longer be subject to cancellation upon the earlier to occur of the following:

 

(1) the closing
price of the Public Shares on the principal exchange on which such securities are then listed or quoted equals or exceeds $17.50 per share
(the “$17.50 Price Threshold”, and together with the $15 Price Threshold, each a “Price Threshold”)
for twenty (20) Trading Days (which need not be consecutive) over a thirty (30) consecutive Trading Day period at any time during the
Earn-Out Period; and

 

(2) if
a Change of Control Event occurs, and pursuant to the terms of such Change of Control Event (1) the fair market value of the consideration
to be paid per share of Class A Common Stock or (2) the fair market value of the consideration to be paid per ExchangeCo Exchangeable
Share, as applicable, exceeds $17.50 per share (the earlier of clause (1) or (2), the “$17.50 Release Event” and together
with the $15 Release Event, each a “Release Event”).

 

    6

     

    

 

The fair market value of any of the
consideration payable per share set forth above shall be determined in good faith by the SPAC Board after taking into account, as applicable,
the release of any Earnout Shares hereunder or the release of any Seller Escrow Shares or Tandem Option Earnout Shares under the BCA in
connection with the applicable event. For the avoidance of doubt, in no event shall the SPAC Board determine a Trigger Event has occurred
under the BCA without determining that a corresponding Release Event has occurred.

 

For the avoidance of doubt, if the condition
for more than one Release Event is met pursuant to Section 4(b)(iii), the Earn-Out Shares earned in connection with each such
Release Event shall be earned, and shall be cumulative with the Earn-Out Shares earned prior to such time, in connection with the satisfaction
of any other Release Event (if any).

 

(iv) During
the Earn-Out Period, SPAC’s chief financial officer or controller will monitor the closing price of the Public Shares on the principal
securities exchange or securities market on which the Public Shares are then traded, and SPAC shall notify Sponsor and the transfer agent
in writing as promptly as practicable (but in any event within two (2) Business Days) following a Release Event, Early Release Event or
the consummation of a Threshold Equity Issuance.

 

(A)  If
one or more Release Events occurs on or prior to the Termination Date, then within three (3) Business Days following the applicable Release
Event(s) (and with respect to the Funding Threshold Shares in the event an Early Release Event has not occurred, only if a Threshold Equity
Issuance has occurred), SPAC shall cause its transfer agent to release the applicable portion of the Earn-Out Shares vesting in accordance
with Section 4(b)(iii) above (inclusive of any dividends, distributions and other earnings thereon) to Sponsor, and such Earn-Out Shares
will vest and no longer be subject to forfeiture or the transfer restrictions in this Section 4, effective immediately upon the
occurrence of such Release Event(s) (and, if applicable, Threshold Equity Issuance), but without limitation of any restrictions or other
terms applicable thereto as set forth in Section 1 of this Agreement.

 

(B) If
an Early Release Event occurs on or prior to the Termination Date, then the Earn-Out Shares (inclusive of any dividends, distributions
and other earnings thereon) will be deemed to vest and no longer be subject to forfeiture or the transfer restrictions in this Section
4, effective immediately prior to the consummation of such Early Release Event (and SPAC shall cause its transfer agent to release
such Earn-Out Shares effective immediately prior to the consummation of such Early Release Event), but without limitation of any restrictions
or other terms applicable thereto as set forth in Section 1 of this Agreement. The Sponsor shall be eligible to participate in any such
Early Release Event with respect to such Earn-Out Shares on the same terms, and subject to the same conditions, as apply to the holders
of SPAC Common Stock (or the Public Shares) generally.

 

(v) For
purposes of this Section 4, an “Early Release Event” means, notwithstanding whether such event also qualifies
as a Release Event, (1) any Change of Control Event, if in connection with such event or series thereof, (aa) the Key Individual receives
any benefits, premiums, consideration, remuneration or perquisites (“Benefits”) that in the aggregate, are different
from the consideration the other holders of SPAC Common Stock receive in respect of their SPAC Common Stock and/or ExchangeCo Shares in
connection with such transaction, and (bb) such Benefits are not substantially similar in the aggregate to the Key Individual’s
Benefits in his capacity as a director, officer and/or employee of SPAC or as a SPAC stockholder prior to such Change of Control Event;
provided, however, that up to an additional $2,000,000 in aggregate value of new Benefits per year received in connection
with the Change of Control Event shall not be deemed to trigger an Early Release Event; (2) the consummation of a “going private”
transaction by SPAC pursuant to Rule 13e-3 under the Exchange Act that is sponsored by the Key Individual; or (3) the Class A Common Stock
(and any Public Share successor, if applicable) ceasing to be listed on a national securities exchange, or the SPAC otherwise ceasing
to be subject to reporting obligations under Sections 13 or 15(d) of the Exchange Act, in any such case, for a consecutive period of 90
days or more, or for an aggregate of more than 180 days in any 12 month period, and in each case, other than as a result of a Change of
Control Event.

 

    7

     

    

 

(vi) If
SPAC or ExchangeCo at any time combines or subdivides (including by way of any stock split, stock dividend, recapitalization, reorganization,
merger, amendment of the New SPAC Governing Documents, amendment of the ExchangeCo Governing Documents, scheme, arrangement or otherwise)
or declares an extraordinary dividend, each of the applicable per share prices and the number of Earn-Out Shares eligible to be earned
in accordance with this Section 4 shall be equitably adjusted by SPAC in good faith to take into account such stock split, stock dividend,
recapitalization, reorganization, merger, amendment of the New SPAC Governing Documents, amendment of the ExchangeCo Governing Documents,
scheme, arrangement or extraordinary dividend or other applicable transaction.

 

Section 5 Representations
and Warranties of Sponsor. Sponsor represents and warrants to the Company, as follows: 

 

(a)
Authorization. Sponsor is a limited liability company duly organized, validly existing and in good standing under the laws of the
State of Delaware, has all requisite power and authority to execute and deliver this Agreement, to perform its obligations hereunder and
to consummate the transactions contemplated hereby, and the execution, delivery and performance of this Agreement by Sponsor and the consummation
by Sponsor of the transactions contemplated hereby have been duly and validly authorized by all necessary action on the part of Sponsor
and no other proceedings on the part of Sponsor or Sponsor’s equityholders are necessary to authorize the execution and delivery
of this Agreement or the consummation of the transactions contemplated hereby except as have been obtained prior to the date of this Agreement.
This Agreement has been duly and validly executed and delivered by Sponsor, and assuming the due execution and delivery by the Company
and SPAC, constitutes the legal, valid and binding obligation of Sponsor, enforceable against Sponsor in accordance with its terms, except
as limited by Laws affecting the enforcement of creditors’ rights generally, by general equitable principles or by the discretion
of any Governmental Authority before which any Action seeking enforcement may be brought.

 

 (b) Consents and Approvals; No Violations.

 

(i) The
execution, delivery and performance of this Agreement by Sponsor and the consummation by Sponsor of the transactions contemplated hereby
do not and will not require any filing or registration with, notification to, or authorization, permit, license, declaration, Governmental
Order, consent or approval of, or other action by or in respect of, any Governmental Authority, Nasdaq or the NYSE on the part of Sponsor.

 

(ii) The
execution, delivery and performance by Sponsor of this Agreement and the consummation by Sponsor of the transactions contemplated by this
Agreement do not and will not (A) conflict with or violate any provision of the organizational documents of Sponsor, (B) conflict with
or violate, in any respect, any Law applicable to Sponsor or by which any property or asset of Sponsor is bound, (C) require any consent
or notice, or result in any violation or breach of, or conflict with, or constitute (with or without notice or lapse of time or both)
a default (or give rise to any right of purchase, termination, amendment, acceleration or cancellation) under, result in the loss of any
benefit under, or result in the triggering of any payments (including any right of acceleration of any royalties, fees, profit participations
or other payments to any Person) pursuant to, any of the terms, conditions or provisions of any Contract to which Sponsor is a party or
by which any of Sponsor’s properties or assets are bound or any Governmental Order or Law applicable to Sponsor or Sponsor’s
properties or assets, or (D) result in the creation of a Lien on any property or asset of Sponsor, except in the case of clauses (B) and
(D) above as would not reasonably be expected, either individually or in the aggregate, to impair in any material respect the ability
of Sponsor to timely perform its obligations hereunder or consummate the transactions contemplated hereby.

 

    8

     

    

 

(c)
Ownership of Class B Common Stock. (i) As of the date hereof, Sponsor is the sole record and beneficial owner of all of the Class
B Common Stock listed next to Sponsor’s name on Schedule I, free and clear of all Liens (other than Liens arising under applicable
securities Laws and the Insider Letter), (ii) as of the date hereof, Sponsor has the sole voting power with respect to such Class B Common
Stock and (iii) Sponsor has not entered into any voting agreement (other than this Agreement and the Insider Letter) with or granted any
Person any proxy (revocable or irrevocable) with respect to such Class B Common Stock. 

 

(d)
Ownership of Private Placement Securities. (i) As of the date hereof, Sponsor is the sole record and beneficial owner of all of
the Private Placement Securities listed next to Sponsor’s name on Schedule I, free and clear of all Liens (other than Liens
arising under applicable securities Laws and the Insider Letter), (ii) as of the date hereof, Sponsor has the sole voting power with respect
to the shares of Class A Common Stock underlying the Units purchased in the Private Placement and (iii) Sponsor has not entered into any
voting agreement (other than this Agreement and the Insider Letter) with or granted any Person any proxy (revocable or irrevocable) with
respect to such shares of Class A Common Stock underlying the Units purchased in the Private Placement.

 

(e)
Contracts with SPAC. Except for (a) the Contracts described in Section 3(c) or otherwise disclosed in the SPAC Disclosure
Letter and (b) any Contract filed as an exhibit to a form, report, schedule, statement or other document that is publicly filed with the
SEC, none of Sponsor nor any of the Affiliates of Sponsor is a party to any Contract with SPAC. 

 

Section 6 Exclusivity.
During the period beginning on the date of this Agreement and ending on the earlier of (a) the Closing and (b) the date on which the BCA
is validly terminated in accordance with its terms, for the benefit of the Company, Sponsor shall not, and shall cause its Affiliates
not to, directly or indirectly (i) initiate any negotiations with any Person solely with respect to SPAC, or provide any non-public information
or data concerning SPAC to any Person relating to, a Business Combination Proposal, an Acquisition Proposal or Alternative Transaction
(in each case, solely with respect to SPAC) or afford to any Person access to the business, properties, assets or personnel of SPAC (in
each case, solely in their respective capacities as businesses, properties, assets or personnel of SPAC disregarding whether they are
shared by other special purpose acquisition companies or their representatives) in connection with a Business Combination Proposal, an
Acquisition Proposal or Alternative Transaction (in each case, solely with respect to SPAC), (ii) enter into, or encourage SPAC to enter
into, any acquisition agreement, merger agreement or similar definitive agreement, or any letter of intent, memorandum of understanding
or agreement in principle, or any other agreement relating to a Business Combination Proposal, an Acquisition Proposal or Alternative
Transaction (in each case, solely with respect to SPAC), (iii) grant any waiver, amendment or release under any confidentiality agreement
or the anti-takeover Laws of any state in connection with a Business Combination Proposal, an Acquisition Proposal or Alternative Transaction
(in each case, solely with respect to SPAC), or (iv) otherwise knowingly facilitate any such inquiries, proposals, discussions, or negotiations
or any effort or attempt by any Person to make a Business Combination Proposal, an Acquisition Proposal or Alternative Transaction (in
each case, solely with respect to SPAC). Without limiting the foregoing, it is agreed that any violation of the restrictions set forth
in this Section 6 by Affiliates of Sponsor shall be deemed to be a breach of this Section 6 by Sponsor. For avoidance of doubt, this Section
6 shall in no way restrict any officer or director of Sponsor or its Affiliates from duly exercising his or her authority, or otherwise
acting in his or her capacity, as officer or director of any entity (including with respect to any other special purpose acquisition companies
and/or their sponsors) other than Sponsor or SPAC. 

 

Section 7 Further
Assurances. Sponsor hereby agrees that it shall, from time to time, (a) execute and deliver, or
cause to be executed and delivered, such Ancillary Agreements as may be necessary to satisfy any condition to the Closing under the BCA,
in substantially the form previously provided to Sponsor as of the date of this Agreement, and (b) shall undertake commercially reasonable
efforts to (i) execute and deliver, or cause to be executed and delivered, such additional or further consents, documents and other instruments
and (ii) take, or cause to be taken, such actions, and do, or cause to be done, and assist and cooperate with the other parties in doing
such things, in each case, as another party hereto may reasonably request for the purpose of effectively carrying out the transactions
contemplated by the BCA and this Agreement, in each case, where such efforts do not require Sponsor expenditures in excess of those contemplated
by the BCA. 

 

    9

     

    

 

Section 8 General.

 

(a) Termination. This
Agreement shall terminate on the earlier to occur of (a) the Closing or (b) at such time, if any, as the BCA is terminated in accordance
with its terms prior to the Closing, and upon such termination this Agreement shall be null and void and of no effect whatsoever, and
the parties hereto shall have no obligations under this Agreement; provided, however, that no termination of this Agreement
shall relieve or release a party from any obligations or liabilities arising out of such party’s breaches of this Agreement prior
to such termination. Notwithstanding the foregoing, Sections 1, 2, 3, 4 and 8 shall survive any termination of this Agreement pursuant
to clause (a) of the immediately preceding sentence in accordance with their terms.

 

(b) Notices. All notices,
consents, waivers and other communications hereunder shall be in writing and shall be deemed to have been duly given when delivered (i)
in person, (ii) by email during normal business hours, (iii) by FedEx or other nationally recognized overnight courier service, or (iv)
after posting in the United States mail having been sent registered or certified mail return receipt requested, postage prepaid, and otherwise
on the next Business Day, addressed as follows (or at such other address for a party as shall be specified by like notice):

 

if to SPAC (prior to Closing), to it at:

 

CF Acquisition Corp. VI

110 East 59th Street

New York, NY 10022

Attention: Chief Executive Officer

Email: XXXXXX

 

with a copy to:

 

Hughes Hubbard & Reed
LLP

One Battery Park Plaza

New York, NY 10004

Email: XXXXXX and XXXXXX

Attention: Ken Lefkowitz and Michael Traube

 

if to the Sponsor, to it at:

 

CFAC Holdings VI, LLC

110 East 59th Street

New York, NY 10022

Attention: Chief Executive Officer

Email: XXXXXX

 

with a copy to:

 

Hughes Hubbard & Reed
LLP

One Battery Park Plaza

New York, NY 10004

Email: XXXXXX and XXXXXX

Attention: Ken Lefkowitz and Michael Traube

 

if to the Company or, after Closing, SPAC,
to it at:

 

Rumble Inc.

218 Adelaide Street West, Suite 400

Toronto, Ontario M5H 1W7

Email: XXXXXX and XXXXXX

Attention: Christopher Pavlovski and Michael
Ellis

 

with copies (which shall not constitute
notice) to:

 

Willkie Farr & Gallagher LLP

787 Seventh Avenue

New York, New York 10019

Email: XXXXXX and XXXXXX

Attention: Russell Leaf and Sean Ewen

 

DLA Piper (Canada) LLP

100 King St W Suite 6000

Toronto, Ontario M5X 1E2

Email: XXXXXX and XXXXXX

Attention: Noam Goodman and Russel Drew

 

    10

     

    

 

(c) Entire Agreement.
This Agreement (together with the other Ancillary Agreements, the BCA and each of the other documents and the instruments referred to
herein, to the extent incorporated herein) constitutes the entire agreement and understanding of the parties hereto in respect of the
subject matter hereof and thereof and supersedes all prior understandings, agreements, or representations by or among the parties hereto,
written or oral, to the extent they relate in any way to the subject matter hereof or thereof.

 

(d) Governing Law; Jurisdiction;
Waiver of Jury Trial. Sections 10.7 and 10.14 of the BCA shall apply to this Agreement mutatis mutandis.

 

(e) Remedies. All rights
and remedies existing under this Agreement are cumulative to, and not exclusive of any rights or remedies otherwise available. The parties
hereto agree that irreparable damage could occur in the event that any of the provisions of this Agreement were not performed in accordance
with their specific terms or were otherwise breached. It is accordingly agreed that the parties shall be entitled to seek an injunction
or injunctions to prevent breaches of this Agreement and to specific enforcement of the terms and provisions of this Agreement, in addition
to any other remedy to which any party is entitled at law or in equity. In the event that any Action shall be brought in equity to enforce
the provisions of this Agreement, no party shall allege, and each party hereby waives the defense, that there is an adequate remedy at
law, and each party agrees to waive any requirement for the securing or posting of any bond in connection therewith.

 

(f) Amendments and Waivers.
This Agreement may be amended or modified only with the written consent of SPAC, the Company and Sponsor. The observance of any term of
this Agreement may be waived (either generally or in a particular instance, and either retroactively or prospectively) only with the written
consent of the party against whom enforcement of such waiver is sought, provided that, prior to the Closing, SPAC shall not waive any
of its rights hereunder without the prior written consent of the Company. No failure or delay by a party in exercising any right hereunder
shall operate as a waiver thereof. No waivers of or exceptions to any term, condition, or provision of this Agreement, in any one or more
instances, shall be deemed to be or construed as a further or continuing waiver of any such term, condition, or provision.

 

(g) Severability. If
any provision of this Agreement is held invalid, illegal or unenforceable by any court of competent jurisdiction, the other provisions
of this Agreement shall remain in full force and effect. The parties further agree that if any provision contained herein is, to any extent,
held invalid, illegal or unenforceable in any respect under the Laws governing this Agreement, they shall take any actions necessary to
render the remaining provisions of this Agreement valid and enforceable to the fullest extent permitted by Law and, to the extent necessary,
shall amend or otherwise modify this Agreement to replace any provision contained herein that is held invalid or unenforceable with a
valid and enforceable provision giving effect to the intent of the parties.

 

(h) Assignment. No party
hereto may assign either this Agreement or any of its rights, interests, or obligations hereunder without the prior written consent of
the other parties; provided, that in the event that Sponsor transfers any of its Founder Shares, Private Placement Securities, Forward
Purchase Promote Shares or Forward Purchase Warrants to any Permitted Transferee in accordance with this Agreement and the Insider Letter,
Sponsor shall, by providing notice to SPAC and the Company prior to such transfer, transfer its rights and obligations under this Agreement
with respect to such securities to such Permitted Transferee so long as such Permitted Transferee agrees in writing to be bound by the
terms and conditions of this Agreement and the Insider Letter. Any purported assignment in violation of this Section 8(h) shall
be void and ineffectual and shall not operate to transfer or assign any interest or title to the purported assignee. This Agreement shall
be binding on the undersigned and their respective successors and permitted assigns.

 

    11

     

    

 

(i) Costs and Expenses.
Each party to this Agreement will pay its own costs and expenses (including legal, accounting and other fees) relating to the negotiation,
execution, delivery and performance of this Agreement. Without limiting the foregoing, if the aggregate amount of SPAC Transaction Expenses
(excluding any fees paid by SPAC that were incurred by the Company) exceeds the SPAC Transaction Expenses Cap, then, at the election of
Sponsor made at or prior to Closing by delivery of written notice thereof to SPAC and the Company (the “Excess Expense Notice”),
Sponsor shall either (A) pay to SPAC at Closing the Excess Expense Amount in cash, or (B) effective immediately following Closing, forfeit
a number of shares of Class A Common Stock held by Sponsor immediately following Closing equal to the quotient obtained by dividing the
Excess Expense Amount by $10.00, and Sponsor shall immediately thereafter surrender such forfeited shares to SPAC, whereupon such shares
shall be cancelled and retired. If Sponsor shall fail to deliver the Excess Expense Notice to SPAC and the Company prior to the Closing,
then Sponsor shall be deemed to have made the election referred to in clause (B) of the immediately preceding sentence.

 

(j) No Joint Venture.
Nothing contained in this Agreement shall be deemed or construed as creating a joint venture or partnership between any of the parties
hereto. No party is by virtue of this Agreement authorized as an agent, employee or legal representative of any other party. Without in
any way limiting the rights or obligations of any party hereto under this Agreement, prior to the Closing, (i) no party shall have the
power by virtue of this Agreement to control the activities and operations of any other and (ii) no party shall have any power or authority
by virtue of this Agreement to bind or commit any other party. No party shall hold itself out as having any authority or relationship
in contravention of this Section 8(j).

 

(k) Publicity.
All press releases or other public communications of Sponsor relating to this Agreement and the Transactions shall be subject to the prior
written approval of SPAC and the Company, which approval shall not be unreasonably withheld; provided, that Sponsor shall not be
required to obtain consent pursuant to this Section 8(k) to the extent any proposed release or statement is substantially equivalent
to the information that has previously been made public without breach of the obligation under this Section 8(k). The restriction
in this Section 8(k) shall not apply to the extent the public announcement is required by applicable securities Law, any Governmental
Authority or stock exchange rule; provided, however, that in such an event, Sponsor shall use its reasonable efforts to
consult with SPAC and the Company in advance as to its form, content and timing. The restriction in this Section 8(k) shall also
not apply to disclosures set forth in marketing materials distributed by Sponsor or its Affiliates for limited or confidential circulation.

 

(l) Capacity as Stockholder.
Sponsor signs this Agreement solely in its capacity as a stockholder of SPAC, and not in its capacity as a director (including “director
by deputization”), officer or employee of SPAC, if applicable. Nothing herein shall be construed to: restrict, limit, prohibit or
affect any actions or inactions by Sponsor or any representative of Sponsor, as applicable, serving in the capacity of a director or officer
of SPAC or any Subsidiary of SPAC, acting in such person’s capacity as a director or officer of SPAC or any Subsidiary of SPAC (it
being understood and agreed that the BCA contains provisions that govern the actions or inactions by the directors and officers of SPAC
with respect to the Arrangement (including the Share Exchanges) and the other Transactions) or (ii) prohibit, limit or restrict the exercise
of any fiduciary duties as director or officer of SPAC that is otherwise permitted by, and done in compliance with, the terms of the BCA
(and in each case of clauses (i) and (ii), without limiting Sponsor’s obligations hereunder in its capacity as a stockholder of
SPAC).

 

    12

     

    

 

(m)
Affiliates. In this Agreement, the term “Affiliates”, when used with respect to a particular Person, means any
other Person directly or indirectly controlling, controlled by or under common control with such Person, whether through one or more intermediaries
or otherwise, and the term “control” (including the terms “controlling”, “controlled by” and “under
common control with”) means the possession, directly or indirectly, of the power to direct or cause the direction of the management
and policies of a Person, whether through the ownership of voting securities, by Contract or otherwise. Notwithstanding the foregoing,
(i) Affiliates of Sponsor shall only include Cantor Fitzgerald & Co. and Persons directly or
indirectly controlled by Cantor Fitzgerald & Co., and Sponsor and SPAC (and each of their respective
Affiliates) shall be deemed not to be Affiliates of each other for purposes of this Agreement and (ii) no private investment fund (or
similar vehicle) or business development company, or any other investment account, fund, vehicle or other client advised or sub-advised
by Sponsor or by Sponsor’s Affiliates or any portfolio companies thereof shall be deemed to be an Affiliate of Sponsor, except to
the extent any such Person is expressly requested or directed by Sponsor to take any action which would constitute a breach of this Agreement
if taken by Sponsor, and such Person actually takes such prohibited action (it being understood and agreed that this Agreement shall not
otherwise apply to, or be binding on, any Persons described in this clause (ii)).

 

(n) Solely for the benefit of
the Company and SPAC, Sponsor hereby acknowledges and agrees that Section 3.3.7 of the Forward Purchase Contract shall, for purposes of
the Transactions, be deemed to read as follows:

 

Business Combination. The Company
shall have entered into an agreement with respect to the Business Combination and all conditions to the closing of the Business Combination
as set forth in such agreement, including the approval by the Company’s stockholders of the Business Combination, if applicable,
shall have been satisfied or waived (other than those conditions that by their terms are to be satisfied at such closing, but subject
to the satisfaction or waiver thereof).

 

(o) No Recourse. Neither
SPAC nor any of its Subsidiaries, nor any of the past, present or future SPAC Stockholders (other than Sponsor or any Permitted Transferee
thereof), nor any director, officer, employee, member, partner, shareholder or other owner (whether direct or indirect), Affiliate, agent,
attorney or representative of Sponsor, shall have any obligation or liability for the obligations or liabilities of Sponsor under this
Agreement. Without limiting the foregoing, this Agreement may only be enforced against the persons or entities that have executed and
delivered a counterpart to this Agreement.

 

(p) Headings; Interpretation.
The headings and subheadings in this Agreement are for convenience only and shall not be considered a part of or affect the construction
or interpretation of any provision of this Agreement. In this Agreement, unless the context otherwise requires: (i) any pronoun used shall
include the corresponding masculine, feminine or neuter forms, and the singular form of nouns, pronouns and verbs shall include the plural
and vice versa; (ii) the term “including” (and with correlative meaning “include”) shall be deemed in each case
to be followed by the words “without limitation”; (iii) the words “hereof,” “herein,” “hereto,”
and “hereby” and other words of similar import shall be deemed in each case to refer to this Agreement as a whole and not
to any particular section or other subdivision of this Agreement; (iv) the term “or” means “and/or”; (v) the word
“extent” in the phrase “to the extent” means the degree to which a subject or thing extends, and such phrase shall
not simply mean “if”; and (vi) references to “written” or “in writing” include in electronic form.
The parties have participated jointly in the negotiation and drafting of this Agreement. Consequently, in the event an ambiguity or question
of intent or interpretation arises, this Agreement shall be construed as if drafted jointly by the parties hereto, and no presumption
or burden of proof shall arise favoring or disfavoring any party by virtue of the authorship of any provision of this Agreement.

 

(q) Counterparts. This
Agreement may be executed in two or more counterparts, and by different parties in separate counterparts, with the same effect as if all
parties hereto had signed the same document, but all of which together shall constitute one and the same instrument. Copies of executed
counterparts of this Agreement transmitted by electronic transmission (including by email or in .pdf format) or facsimile as well as electronically
or digitally executed counterparts (such as DocuSign) shall have the same legal effect as original signatures and shall be considered
original executed counterparts of this Agreement.

 

[The next page is the signature page]

 

    13

     

    

 

IN WITNESS WHEREOF,
the parties hereto have executed this Sponsor Support Agreement as of the date first written above.

 

	 	SPAC:
	 	 	 
	 	CF ACQUISITION CORP. VI
	 	 	 
	 	By:	/s/ Howard
    W. Lutnick
	 	Name:	Howard W. Lutnick
	 	Title:	Chief Executive Officer
	 	 	 
	 	SPONSOR:
	 	 	 
	 	CFAC HOLDINGS VI, LLC 
	 	 	 
	 	By:	/s/ Howard
    W. Lutnick
	 	Name:	Howard W. Lutnick
	 	Title:	Chief Executive Officer
	 	 	 
	 	THE COMPANY:
	 	 	 
	 	RUMBLE Inc.
	 	 	 
	 	By:	/s/ Christopher
    Pavlovski
	 	Name:	Christopher Pavlovski
	 	Title:	Chief Executive Officer

 

[Signature Page to Sponsor Support Agreement
by and among CF Acquisition Corp. VI,

CFAC Holdings VI, LLC and Rumble Inc.]

 

     

     

    

 

SCHEDULE I

 

	Stockholder	
    Number of Shares of Class B Common Stock of

    CF Acquisition Corp. VI
	Number and Type of Private Placement Securities
	CFAC Holdings VI, LLC	7,480,000 shares of Class B Common Stock	 
	 	 	 
	 	 	 
	 	 	 
	 	 	 
	 	 	 
	 	 	 

 

Schedule
1

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