Document:

Exhibit 10.1

 

CHANGE IN CONTROL AGREEMENT

 

This Change in Control
Agreement (the “Agreement”) is entered into by and between AMERICA’S CAR MART, INC., an Arkansas corporation
(the “Company”) and VICKIE D. JUDY (the “Associate”) on this 1st day of June, 2021 (the “Effective
Date”).

 

W I T N E S S E T H:

 

WHEREAS, the Company
is engaged in the business of the sale and financing of used vehicles;

 

WHEREAS, the Associate
is presently employed with the Company as its Chief Financial Officer and has made and is
expected to continue to make major contributions to the short- and long-term profitability, growth, and financial strength of
the Company;

 

WHEREAS, the
board of directors of the Parent Company (as defined below) recognizes that the possibility
of an acquisition or other change in control event exists and it is in the best interests of the Parent Company and its shareholders
to provide the Associate with an incentive to continue the Associate’s employment and to motivate the Associate to maximize
the value of the Company and the Parent Company upon such a change in control event for the benefit of the shareholders;

 

WHEREAS, the Company
periodically sells its finance receivables to Colonial Auto Finance, Inc., an Arkansas corporation (“Colonial”),
and services those loans on Colonial’s behalf;

 

WHEREAS, America’s
Car-Mart, Inc., a Texas corporation (the “Parent Company”), owns one hundred percent (100%) of the outstanding
common stock of the Company and Colonial;

 

WHEREAS, in order to
conduct its business, the Company owns and uses trade secrets as defined under applicable law, as well as confidential and propriety
information; and

 

WHEREAS, the Associate,
during the term of her employment with the Company and in order to carry out her duties with the Company, has or will have contact
with the Company’s customers and employees and has or will have access to and has or will become privy to or acquainted with
certain confidential information and trade secrets, which are owned by the Company and which are regularly used in the business
of the Company and which are generally not known to its competitors;

 

NOW, THEREFORE, in
consideration of the mutual covenants and promises contained herein, and for other good and valuable consideration, the parties
hereto, each intending to be legally bound hereby, agree as follows:

 

1.                 
Definitions. For purposes of this Agreement, and except as otherwise defined herein, the following terms shall have
the meaning set forth in this Section 1.

 

     

     

    

(a)              
“Base Salary” means the Associate’s annual base salary as in effect from time to time, excluding
any bonuses, commissions, or other incentive compensation.

 

(b)              
“Board” means the board of directors of the Parent Company.

 

(c)              
“Bonus” means the amount payable pursuant to any short-term cash incentive program then in effect and
in which the Associate is eligible to participate at the time of the Double-Trigger Event Date.

 

(d)              
“Cause” shall mean any one of the following events as determined by the Company in its reasonable discretion:

 

(i)                
the commission by the Associate of any deliberate and premeditated act involving moral turpitude detrimental to the economic
interests of the Company;

 

(ii)             
the conviction of the Associate of a felony;

 

(iii)           
the willful failure or refusal of the Associate to perform her duties hereunder (which failure or refusal persists after
written notice from the Company to the Associate complaining of such failure or refusal) or the Associate’s gross negligence
of a material nature in connection with the performance of such duties; or

 

(iv)            
the Associate’s violation of any Company policy or code of conduct which is not cured within thirty (30) days subsequent
to written notice of such violation from the Company to the Associate.

 

(e)              
“Change in Control” means:

 

(i)                
Change in Ownership. The acquisition by a Person of ownership of stock of the Parent Company that, together with stock held
by such Person, constitutes more than fifty percent (50%) of the total fair market value or total voting power of the stock of
the Parent Company. However, if any Person is considered to own more than fifty percent (50%) of the total fair market value or
total voting power of the stock of the Parent Company, the acquisition of additional stock by the same Person is not considered
to cause a change in ownership of the Parent Company (or to cause a change in the effective control of the Parent Company). An
increase in the percentage of stock owned by any one Person as a result of a transaction in which the Parent Company acquires its
stock in exchange for property will be treated as an acquisition of stock for purposes of this paragraph. This paragraph applies
only when there is a transfer of stock of the Parent Company (or issuance of stock of the Parent Company) and stock in the Parent
Company remains outstanding after the transaction; or

 

(ii)             
Change in Effective Control. (A) The acquisition by any Person, during the 12-month period ending on the date of the most
recent acquisition by such Person, of ownership of stock of the Parent Company possessing thirty-five percent (35%) or more of
the total voting power of the stock of the Parent Company; or (B) the replacement of a majority of members of the Parent Company’s
Board of Directors during any 12-month period by directors whose appointment or election is not endorsed by a majority of the members
of the Parent Company’s Board of Directors prior to the date of the appointment or election.

 

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A change in
effective control also may occur in any transaction in which either the Parent Company or the other entity involved in the transaction
has a “Change in Ownership” under paragraph (i) or “Change in Ownership of a Substantial Portion of the Company’s
Assets” under paragraph (iii). If any one Person is considered to own more than fifty percent (50%) of the total fair market
value or total voting power of the stock of the Parent Company, the acquisition of additional control of the Parent Company by
the same Person is not considered to cause a change in the effective control of the Parent Company (or to cause a “Change
in Ownership” of the Parent Company within the meaning of paragraph (i) above); or

 

(iii)           
Change in Ownership of a Substantial Portion of Assets. The acquisition by any Person, during the 12-month period ending
on the date of the most recent acquisition by such Person, of assets of the Parent Company that have a total gross fair market
value equal to or more than forty percent (40%) of the total gross fair market value of all of the assets of the Parent Company
immediately prior to such acquisition(s). For this purpose, gross fair market value means the value of the assets of the Parent
Company, or the value of the assets being disposed of, determined without regard to any liabilities associated with such assets.
No Change in Control shall be deemed to have occurred in the event of a transfer to a related person or as described in Section
409A of the Code.

 

(iv)            
The definition of Change in Control in this Agreement, and all other terms and provisions of this Agreement, shall be interpreted
at all times in such a manner as to comply with Section 409A of the Code, meaning that no additional income tax is imposed on the
Associate pursuant to Section 409A(1)(a) of the Code.

 

(f)               
“Code” means the U.S. Internal Revenue Code of 1986, as amended from time to time. Any reference to a
section of the Code shall be deemed to include a reference to any treasury regulations promulgated thereunder.

 

(g)              
“Company Business” means the business of the sale and financing of used vehicles.

 

(h)              
“Compensation Committee” means the compensation committee of the Board, as constituted from time to time.

 

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(i)                
“Double-Trigger Event Date” shall refer to the later of (i) the effective date of the Change in Control
and (ii) the date Associate’s employment is terminated as contemplated in Section 2 of this Agreement.

 

(j)                
“Good Reason” shall mean the Associate’s resignation from the Company within thirty (30) days following
the occurrence of any of the following events with respect to the Associate:

 

(i)       Without
the Associate’s express written consent, the significant reduction of the Associate’s duties, authority, responsibilities,
or reporting relationships relative to the Associate’s duties, authority, responsibilities, or reporting relationships as
in effect immediately prior to such reduction, or the assignment to the Associate of such reduced duties, authority, responsibilities,
or reporting relationships, which reduction or assigned reduction remains in effect five (5) business days after written notice
by the Associate to the Chief Executive Officer or the Chief Financial Officer (other than the Associate) of the Parent Company
(or the surviving or acquiring entity, as the case may be) of such conditions; provided, however, that the mere occurrence
of a Change in Control shall not, in and of itself, constitute a material adverse change in the Associate’s duties, authority,
responsibilities or reporting relationships.

 

(ii)       A
material reduction by the Company or the Parent Company (or the surviving or acquiring entity, as the case may be) in the Base
Salary, bonus structure or benefits of the Associate as in effect immediately prior to such reduction, with the result that the
Associate’s overall benefits package is significantly reduced; or

 

(iii)       The
relocation of the Associate’s principal work location to a facility or a location more than fifty (50) miles from the Associate’s
then present principal work location, without the Associate’s express written consent.

 

(k)              
“Incentive Plan” shall mean and refer to the Parent Company’s Amended and Restated Stock Incentive
Plan, as amended, and any successor to such plan.

 

(l)                
“Option Plan” shall mean and refer to the Parent Company’s Amended and Restated Stock Option Plan,
as amended, and any successor to such plan.

 

(m)            
“Person” means an individual, entity or group (within the meaning of Section 409A of the Code).

 

(n)              
“Termination” or “terminated” when used herein in reference to the Associate’s
employment shall have the same meaning as set out in, and shall occur on the date determined in accordance with, Section 1.409A-1(h)
of the Treasury Regulations promulgated under Section 409A of the Code.

 

2.                 
Change in Control of the Parent Company. If the Associate’s employment is terminated by the Associate for Good
Reason or by the Company or the Parent Company (or the surviving or acquiring entity, as the case may be), other than for Cause,
in each case within six (6) months prior to or twenty-four (24) months following a Change in Control of the Parent Company, then
(i) the Company shall pay to the Associate a lump sum cash payment equal to twenty-four (24) months of the Associate’s Base
Salary in effect immediately prior to the Double-Trigger Event Date, plus the pro rata portion of the Bonus earned, if any, as
determined by the Compensation Committee, through the Double-Trigger Event Date; (ii) all outstanding and unvested stock options
previously granted to the Associate by the Parent Company shall immediately vest in full, without regard to the achievement of
any applicable performance conditions, unless otherwise prohibited by the Option Plan (or successor plan) or the stock option agreements
between the Parent Company and the Associate with respect to such stock options; and (iii) all outstanding and unvested shares
of restricted stock (if any) previously granted to the Associate by the Parent Company shall immediately vest in full, without
regard to the achievement of any applicable performance conditions, unless otherwise prohibited by the Incentive Plan (or successor
plan) or the restricted stock agreements between the Parent Company and the Associate with respect to such restricted stock awards
(collectively, (i), (ii) and (iii) are referred to as the “Change in Control Payments”).

 

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If the termination
of the Associate’s employment, as contemplated by this Section 2, occurs prior to the Change in Control, then the Associate
shall be treated for purposes of this Section 2 as being employed on the date the Change in Control becomes effective and the Associate’s
Base Salary in effect immediately prior to such termination shall be deemed in effect, for purposes of this Section 2, immediately
prior to the Change in Control.

 

3.                 
Release of Claims Required. Notwithstanding the foregoing provisions of Section 2, the Associate shall not be entitled
to receive any Change in Control Payments unless the Associate has executed a release of claims in favor of the Company, its affiliates
and their respective officers and directors in a form provided by the Company (the “Release”) and the period
during which such Release may be revoked has expired, without the Associate having revoked the Release, on or before the sixtieth
(60th) day following the Double-Trigger Event Date. None of the Change in Control Payments shall be paid until the Release
has been signed and become effective, and any such payments that would otherwise be payable during such sixty-day period prior
to the date the Release becomes effective shall be accumulated and paid to the Associate on the first payroll date following the
date the Release becomes effective, without interest; provided, however, that if such sixty-day period begins in one calendar
year and ends in a second calendar year, the Change in Control Payments shall be accumulated, without interest, and paid to the
Associate on the first payroll date during the second calendar year following the date the Release becomes effective, as described
above.

 

4.                 
Associate’s Other Rights and Benefits. The Change in Control Payments shall be in addition to any other rights
and benefits for which the Associate is eligible, either by way of contract or with respect to rights and benefits generally available
to other executive officers or Associates of the Company.

 

5.                 
Non-Competition, Non-Solicitation, Non-Disclosure, and Confidentiality Provisions. As used in this Section 5 and
Section 6 of this Agreement, the term “Company” shall mean the Company and its subsidiaries and affiliates, including,
without limitation, Colonial and the Parent Company.

 

    	 	5	 

     

    

(a)       Non-Solicitation:
Customers. During Associate’s employment and for two (2) years immediately following the cessation of Associate’s
employment with the Company for any reason, Associate shall not, on her own behalf or on behalf of any person, firm, partnership,
association, corporation or business organization, entity or enterprise (except the Company), solicit, call upon, or attempt to
solicit or call upon, any customer of the Company, or any representative of any customer of the Company with a view to selling
or providing any product or service competitive with any product or service sold or provided by the Company in the Company Business,
as defined herein, during the twelve (12) month period immediately preceding cessation of Associate’s employment with the
Company.

 

(b)       Non-Solicitation:
Employees. During Associate’s employment and for two (2) years immediately following the cessation of Associate’s
employment with the Company for any reason, Associate will not solicit or in any manner encourage employees of the Company to leave
the employ of the Company. 

 

(c)       Non-Disclosure.

 

(i)       TRADE
SECRETS. Associate acknowledges that the Company owns and uses Trade Secrets as defined under applicable law. “Trade Secret(s)”
means information, without regard to form, including, but not limited to, technical or non-technical data, a formula, a pattern,
a compilation, a program, a device, a method, a technique, a drawing, a process, financial data, financial plans, product plans,
or a list of actual or potential customers or suppliers which is not commonly known by or available to the public and which information:
(a) derives economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper
means by, other persons who can obtain economic value from its disclosure or use; and (b) is the subject of efforts that are reasonable
under the circumstances to maintain its secrecy. Associate further acknowledges that in the course of Associate’s employment
with the Company and in order to carry out Associate’s duties thereunder, Associate has or will become privy to the Trade
Secrets of the Company. Accordingly, Associate shall not, without the prior written consent of the Company, disclose, divulge,
publish to others, or use for any purpose, except as necessary to perform Associate’s duties and responsibilities while employed
by the Company, any Trade Secret of the Company for so long as such information shall remain a Trade Secret under applicable law.

 

(ii)       CONFIDENTIAL
INFORMATION. Associate acknowledges that in order to conduct its business, the Company owns and uses written and unwritten Confidential
Information. “Confidential Information” means data and information relating to the business of the Company (which may
not rise to the level of a Trade Secret under applicable law) which has been or may be disclosed to Associate or of which Associate
became or may become aware as a consequence of or through Associate’s relationship with the Company and which has value to
the Company and is not generally known to its competitors. Confidential Information shall not include any data or information that
has been voluntarily disclosed to the public by the Company (except where such public disclosure has been made by Associate without
authorization) or that has been independently developed and disclosed by others, or that otherwise enters the public domain through
lawful means. Associate further acknowledges that in the course of her employment with the Company and in order to carry out her
duties thereunder, Associate has or will become privy to Confidential Information of the Company. Accordingly, Associate agrees
that while employed by the Company, and following the cessation of Associate’s employment with the Company for any reason,
Associate will not, without the prior written consent of the Company, disclose, divulge, publish to others or use for any purpose
any Confidential Information of the Company except to the extent necessary to perform Associate’s duties and responsibilities
while employed by the Company.

 

    	 	6	 

     

    

(iii)       NOTICE
OF TRADE SECRETS AND CONFIDENTIAL INFORMATION. Associate acknowledges that the Company hereby designates Trade Secrets and Confidential
Information to include, by way of illustration but not limitation, confidential customer and prospective customer lists; information
provided to the Company by its customers or clients or prospective customers or clients; customer preferences; client contacts;
marketing plans, presentations and strategies; products; processes; designs; formulas; methods; clinical data; licenses; software;
computer or electronic data disks or tapes; research and plans for research; computer programs; methods of operations and costs
data; contracts; personnel information; credit terms; financial information (including without limitation information regarding
fee and pricing structures, assets, status of client accounts or credit); or any other information designated as a trade secret,
confidential or proprietary by the Company.

 

(iv)       TREATMENT
OF TRADE SECRETS AND CONFIDENTIAL INFORMATION. Associate understands and agrees to treat whatever information the Company wants
to protect from disclosure as genuinely “confidential”, i.e., restricting access by pass code, stamping hardcopies
of customer lists “confidential,” and restricting access to the customer list to designated and appropriate personnel,
and the like. Associate further agrees, as an Associate, to use her best efforts and the utmost diligence to guard and protect
the Company’s Trade Secrets and Confidential Information from disclosure to any competitor, customer or supplier of the Company
or any other person, firm, corporation or other entity, unless such disclosure has been specifically authorized by the Company
in writing.

 

(d)       Non-Competition.
Associate acknowledges that the Company is engaged in the Company Business as defined herein. Associate further acknowledges that
the Company Business is primarily concentrated in and focused in Alabama, Arkansas, Georgia, Kentucky, Mississippi, Missouri, Oklahoma,
Tennessee and Texas (hereinafter the “Territory”), and that Associate’s duties and responsibilities are
not limited to any particular area within that region but will be within and throughout the entire Territory, and rendered in connection
with Company Business. Associate further acknowledges and agrees that because of her association with the Company and her access
to Trade Secrets and confidential, proprietary information of the Company which relate to the Company Business as herein defined,
Associate’s competition with the Company as or with a direct competitor in the same line of business as the Company would
damage and impair the business of the Company. Therefore, during the term of her employment and for a period of two (2) years from
the cessation of Associate’s employment with the Company for any reason, Associate shall not, for herself or on behalf of
any other person, firm, partnership, association, corporation, business organization, entity or enterprise, perform duties which
are substantially similar to the duties performed by Associate on behalf of Company within (i) the Territory, (ii) any county
in which the Company maintained a physical presence during the twelve (12) months prior to the cessation of Associate’s employment
with the Company, (iii) any county in which the Company had substantial plans to enter at the time of the cessation of Associate’s
employment with the Company, and of which Associate had knowledge, or (iv) any county contiguous to a county described in clause
(ii) or (iii) hereof, for any business engaged in the Company Business as defined herein.

 

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(e)       Ownership
of Work Product. For purposes of this Agreement, “Work Product” shall mean the data, materials, documentation,
computer programs, inventions (whether or not patentable), and all works of authorship, including all worldwide rights therein
under patent, copyright, trade secret, confidential information, and other property rights, created or developed in whole or in
part by Associate, relating to the Company Business whether prior to the date of this Agreement or in the future, either (i) while
employed by the Company and that have been or will be paid for by the Company, or (ii) while employed by the Company (whether developed
during working hours or not) and not otherwise the subject of a written agreement between the Company and Associate. All Work Product
shall be considered work made for hire by Associate and owned by the Company. If any of the Work Product may not, by operation
of law, be considered work made for hire by Associate for the Company, or if ownership of all rights, title, and interest of the
intellectual property rights therein shall not otherwise vest exclusively in the Company, Associate hereby assigns to the Company,
and upon the future creation thereof automatically assigns to the Company without further consideration, the ownership of all Work
Product. The Company shall have the right to obtain and hold in its own name patents, copyrights, registrations and any other protection
available in the Work Product. Associate agrees to perform, during and after her employment, such further acts as may be necessary
or desirable to transfer, perfect, and defend the Company’s ownership of the Work Product as reasonably requested by the
Company.

 

(f)       Return
of Company Property. All Company property, including, but not limited to, equipment, devices, records, correspondence, documents,
files, reports, studies, manuals, compilations, drawings, blueprints, sketches, videos, memoranda, computer software and programs,
data or any other information, including Trade Secrets and Confidential Information as set forth herein (whether originals, copies
or extracts, stored in any medium), whether prepared or developed by Associate or otherwise coming into Associate’s possession,
whether maintained by Associate in the facilities of the Company, at Associate’s home, or at any other location, is, and
shall remain, the exclusive property of the Company and shall be promptly delivered to the Company, with no copies or reproductions
retained by Associate, in the event of Associate’s termination for any reason, or at any other time or times the Company
may request. Upon termination of employment for any reason, Associate agrees to sign and deliver the “Termination Certification”
attached hereto as Appendix A.

 

    	 	8	 

     

    

(g)       Reasonable
Restrictions. Associate acknowledges and agrees that the restrictions contained in this Agreement are reasonable and necessary
in order to protect the valuable proprietary assets, goodwill and business of the Company and that the restrictions will not prevent
or unreasonably restrict her ability to earn a livelihood. Associate also acknowledges and agrees that if her employment with the
Company ends for any reason, Associate will be able to earn a livelihood without violating the restrictions contained in this Agreement
and that Associate’s ability to earn a livelihood without violating said restrictions is an important reason in Associate
choosing to sign this Agreement. Further, the existence of any claim or cause of action of the Associate against the Company, whether
or not predicated on the terms of this Agreement, shall not constitute a defense to the enforcement of the Associate’s obligations
under this Agreement.

 

(h)       Separate
Covenants. The provisions of this Section 5 shall be deemed to consist of a series of separate covenants. Should a determination
be made by a court of competent jurisdiction that the character, duration, or geographical scope of any provision or provisions
of this Agreement is or are unreasonable in light of the circumstances as they then exist, then it is the intention and the agreement
of the Company and Associate that this Agreement shall be construed by the court in such a manner as to impose only those restrictions
on the conduct of Associate that are reasonable in light of the circumstances as they then exist and as are appropriate to assure
the Company of the intended benefit of this Agreement, and such restrictions shall be interpreted, modified, and/or rewritten to
include as much of the duration, scope, geographic area, or otherwise as will render such restrictions valid and enforceable under
Arkansas law. Further, any period of restriction in this Section 5 shall be tolled during (and shall be deemed automatically extended
by) any period in which the Associate is in violation of this Section 5.

 

(i)       Cooperation.
Following the effective date of Associate’s termination, upon reasonable request by the Company, the Associate shall cooperate
with the Company with respect to any litigation or other dispute relating to any matter in which the Associate was involved or
had knowledge during her employment with the Company. The Company shall reimburse the Associate for all reasonable out-of-pocket
costs, such as travel, hotel and meal expenses, incurred by the Associate in providing any cooperation pursuant to this Section
5(i). The Company shall make its attorney available to advise the Associate or if, in the reasonable opinion of the Company’s
attorney, a conflict arises which would prevent the Company’s attorney from advising the Associate, the Company shall reimburse
the Associate for reasonable legal fees incurred in providing any cooperation pursuant to this Section 5(i).

 

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(j)       Non-Disparagement.
The Company and Associate each acknowledge that any disparaging comments by either party against the other are likely to substantially
depreciate the business reputation of the other party. The Company and Associate further agree that neither party will directly
or indirectly defame, disparage, or publicly criticize the services, business, integrity, veracity or reputation of the other party,
including but not limited to, the Company or its officers, directors, shareholders or employees in any forum or through any medium
of communication. Nothing in this Agreement will preclude Associate or the Company from supplying truthful information to any governmental
authority or in response to any lawful subpoena or other legal process.

 

6.       Remedies.
The Associate expressly agrees that the remedy at law for any breach of the provisions of Section 5 will be inadequate and that
upon any such breach or threatened breach, the Company shall be entitled, as a matter of right, to injunctive relief in any court
of competent jurisdiction, in equity or otherwise, to enforce the specific performance of the Associate’s obligations under
these provisions without the necessity of proving the actual damage to the Company or the inadequacy of a legal remedy. All of
the Company’s remedies for breach of this Agreement shall be cumulative and the pursuit of one remedy shall not be deemed
to exclude any other remedies.

 

7.Specified
Employee Delay. If the Associate is a “specified employee” within the meaning of Section 409A of the Code, any
benefits or payments which (a) constitute a “deferral of compensation” under Section 409A of Code, (b) become payable
as a result of the Associate’s termination of employment for reasons other than death, and (c) become due under this Agreement
during the first six (6) months (or such longer period as required by Section 409A of the Code) after termination of employment
shall be delayed and all such delayed payments shall be paid to the Associate in full in the seventh (7th) month after
the date of termination and all subsequent payments, if any, shall be paid in accordance with their original payment schedule.

 

8.       Notices.
All notices, demands and requests which may be given or which are required to be given by either party to the other, and any exercise
of a right of termination provided by this Agreement, shall be in writing and shall be deemed effective when either: (a) personally
delivered to the intended recipient; (b) sent by certified or registered mail, return receipt requested, addressed to the
intended recipient at the address specified below; (c) delivered in person to the address set forth below for the party to
which the notice was given; (d) deposited into the custody of a nationally recognized overnight delivery service such as FedEx
Corporation or United Parcel Service, Inc., addressed to such party at the address specified below; or (e) sent by facsimile,
telegram or telex, provided that receipt for such facsimile, telegram or telex is verified by the sender and followed by a notice
sent in accordance with one of the other provisions set forth above. Notices shall be effective on the date of delivery, or receipt
of, if delivery is not accepted, on the earlier of the date that delivery is refused or three (3) days after the date the notice
is mailed. For purposes of this paragraph, the addresses of the parties for all notices are as follows (unless subsequently changed
by similar notice in writing given by the particular person whose address is to be changed):

 

If to the
Associate, to Vickie D. Judy, at the last known address in the Company’s personnel records;

 

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If to the
Company, to America’s Car-Mart, Inc., Attention: Secretary, 1805 N. 2nd Street, Suite 401, Rogers, Arkansas 72756,
Fax #479-273-7556;

 

With a copy
to W. Brett Papasan, Chief Legal Officer, 1805 N. 2nd Street, Suite 401, Rogers, Arkansas 72756, Fax #479-271-0796.

 

Any party hereto may
designate a different address by written notice given to the other parties.

 

9.       Governing
Law. This agreement shall be construed in accordance with and governed by the laws of the State of Arkansas, without reference
to principles of conflict of laws.

 

10.       Choice
of Venue. Any dispute, controversy, or claim arising out of or in respect of this Agreement (or its validity, interpretation,
or enforcement, or alleging breach thereof) or Associate’s employment with the Company shall be submitted to, adjudicated
by, and subject to the exclusive jurisdiction of the state courts in Benton County, Arkansas, or the federal courts in the Western
District of Arkansas, and both the Company and Associate hereby consent to such venues as the exclusive forums for resolution of
the aforementioned disputes, submit to the personal jurisdiction of said courts to hear such disputes, and waive all objections
to such courts hearing and adjudicating such disputes.

 

11.       Compliance
with Section 409A. The payments due under this Agreement are intended to comply with Section 409A of the Code (“Section
409A”) or an exemption thereunder and shall be construed and administered in accordance with Section 409A. Notwithstanding
any other provision of this Agreement, payments of “nonqualified deferred compensation” provided under this Agreement
may only be made upon an event and in a manner that complies with Section 409A or an applicable exemption. Any payments under this
Agreement that may be excluded from Section 409A either as separation pay due to an involuntary separation from service or as a
short-term deferral shall be excluded from Section 409A to the maximum extent possible. To the extent Section 409A applies, each
installment payment provided under this Agreement shall be treated as a separate payment. Any payments of “nonqualified deferred
compensation” to be made under this Agreement by reason of a termination of employment shall only be made if such termination
of employment constitutes a “separation from service” under Section 409A. Notwithstanding the foregoing, the Company
makes no representations that the payments and benefits provided under this Agreement comply with Section 409A and in no event
shall the Company be liable for all or any portion of any taxes, penalties, interest or other expenses that may be incurred by
the Associate on account of non-compliance with Section 409A.

 

12.       Section
280G.

 

(a)       In
the event that the total amount of payments to be received by the Associate, pursuant to this Agreement or otherwise, that are
contingent upon a change in ownership or control (within the meaning of Section 280G of the Code) would, but for this Section 12(a),
be subject to the excise tax imposed by Section 4999 of the Code (the “Excise Tax”), then the amount of payments
to be received by the Associate pursuant to this Agreement or otherwise shall be reduced to the maximum amount that will cause
the total amount of the payments not to be subject to the Excise Tax, but only if the amount of such payments, after such reduction
and after payment of all applicable taxes on the reduced amount, is equal to or greater than the amount of such payments the Associate
would otherwise be entitled to retain without such reduction after the payment of all applicable taxes, including the Excise Tax.

 

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(b)       The
accounting firm engaged by the Company for general audit purposes (the “Audit Firm”) shall perform any calculations
necessary in connection with this Section 12; provided that, if for any reason the Audit Firm is unable to, or declines to, perform
such calculations, the Company shall engage such other accounting firm as the Audit Firm shall recommend in writing to the Company
to perform such calculations (the Audit Firm or such other accounting firm, as applicable, being hereinafter referred to as the
“Accounting Firm”).  The Company shall bear all expenses with respect to the determinations by such Accounting
Firm required to be made hereunder. The Accounting Firm engaged to make the determinations under this Section 12 shall provide
its calculations, together with detailed supporting documentation, to the Associate and the Company within fifteen (15) calendar
days after the date on which the Associate’s right to a payment contingent on a Change in Control is triggered (if requested
at that time by Associate or the Company) or such other time as requested by the Associate or the Company.  If the Accounting
Firm determines that no Excise Tax is payable with respect to such payments, it shall furnish the Associate and the Company with
an opinion reasonably acceptable to Associate that no Excise Tax will be imposed with respect to such payments.  Any good
faith determinations of the Accounting Firm made hereunder shall be final, binding, and conclusive upon Associate and the Company.
If a reduction in payments or benefits constituting “parachute payments” (as defined in Section 280G(b)(2) of the Code)
is required by Section 12(a), the reduction shall occur in the following order unless the Associate elects in writing a different
order (provided, however, that such election shall be subject to the Company’s approval if made on or after the date on which
the event that triggers the payment occurs and to the extent that such election does not violate Section 409A of the Code): reduction
of cash payments; then cancellation of accelerated vesting of stock awards.  In the event that accelerated vesting of stock
awards is to be reduced, such accelerated vesting shall be cancelled in the reverse order of the grant date of the Associate’s
stock awards unless the Associate elects in writing a different order for cancellation.

 

20.       Assignability.
The Associate may not assign her interest in or delegate her duties under this Agreement. The rights and obligations of the Company
hereunder may be assigned only by operation of law in connection with a merger in which the Company is not the surviving corporation
or in connection with the sale of substantially all of the assets of the Company; and in the latter event, such assignment shall
not relieve the Company of its obligations hereunder.

 

21.       Binding
Effect. This Agreement shall be binding upon and inure to the benefit of the Associate, her heirs, beneficiaries, and legal
representatives and the Company, its parent, subsidiaries, affiliates, successors and assigns.

 

22.       Withholding.
The Company may withhold from any amounts payable under this Agreement such federal, state, local or foreign taxes as shall be
required to be withheld pursuant to any applicable law or regulation.

 

    	 	12	 

     

    

23.       Entire
Agreement; Modification. This Agreement constitutes the entire agreement of the parties hereto with respect to the subject
matter hereof and may not be modified or amended in any way except in writing by the parties hereto.

 

24.       Duration.
Notwithstanding the termination of the Associate’s employment, this Agreement shall continue to bind the parties for so long
as any obligations remain under this Agreement, and, in particular, the Associate shall continue to be bound by the terms of Section
5.

 

25.       Waiver.
No waiver by the Company of any breach by the Associate of this Agreement shall be construed to be a waiver as to succeeding breaches.

 

26.       Enforceability.
The covenants and provisions contained herein are severable and are to be interpreted as such to the extent permitted by applicable
law. The parties understand, acknowledge and agree that should any provision of this Agreement be declared or determined by any
court of competent jurisdiction to be unenforceable or invalid for any reason, the validity of the remaining parts, terms or provisions
of this Agreement shall not be affected thereby, and that the Agreement will be amended to delete or modify, as necessary, any
invalid or unenforceable parts, terms or provisions to the extent necessary to allow for enforcement.

 

27.       Counterparts.
This Agreement may be executed in counterparts, each of which shall be deemed an original but all of which together shall constitute
one and the same agreement.

 

 

[SIGNATURE PAGE FOLLOWS.]

 

 

 

 

 

    	 	13	 

     

    

IN WITNESS WHEREOF,
the parties have executed this Agreement to be effective as of the Effective Date.

 

	 	COMPANY:
	 	 	 
	 	AMERICA’S CAR MART, INC.,
	 	an Arkansas corporation
	 	 	 
	 	By:	/s/ Jeffrey A. Williams
	 	Name:	Jeffrey A. Williams
	 	Title:	CEO, President
	 	 	 
	 	ASSOCIATE:
	 	 	 
	 	 	 
	 	/s/ Vickie D. Judy
	 	Vickie D. Judy

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(Signature Page to
Change in Control Agreement of Vickie D. Judy)

    	 	14	 

     

    

APPENDIX A

 

 

TERMINATION CERTIFICATION

 

The undersigned Associate
certifies that she does not possess and has not failed to return any property belonging to AMERICA’S CAR MART, INC., its
parent, subsidiaries, affiliates, successors or assigns (together, the “Company”) or its customers, including, but
not limited to, equipment, devices, records, correspondence, documents, files, reports, studies, manuals, compilations, drawings,
blueprints, sketches, videos, memoranda, computer software and programs, data or any other information, including Trade Secrets
and Confidential Information as set forth herein (whether originals, copies or extracts, stored in any medium), whether prepared
or developed by Associate or otherwise coming into Associate’s possession, whether maintained by Associate in the facilities
of the Company, at Associate’s home, or at any other location.

 

Associate further certifies
that she will comply with all the covenants and restrictions contained in Section 5 of that certain Change in Control Agreement
with the Company dated ___________, 20__.

 

 

	Date: ____________________	 	 
	 	 	Associate

 

 

 

 

 

A-1Exhibit 10.2

 

CHANGE IN CONTROL AGREEMENT

 

This Change in Control
Agreement (the “Agreement”) is entered into by and between AMERICA’S CAR MART, INC., an Arkansas corporation
(the “Company”) and LEONARD L. WALTHALL (the “Associate”) on this 1st day of June, 2021 (the
“Effective Date”).

 

W I T N E S S E T H:

 

WHEREAS, the Company
is engaged in the business of the sale and financing of used vehicles;

 

WHEREAS, the Associate
is presently employed with the Company as its Chief Operating Officer and has made and is
expected to continue to make major contributions to the short- and long-term profitability, growth, and financial strength of
the Company;

 

WHEREAS, the
board of directors of the Parent Company (as defined below) recognizes that the possibility
of an acquisition or other change in control event exists and it is in the best interests of the Parent Company and its shareholders
to provide the Associate with an incentive to continue the Associate’s employment and to motivate the Associate to maximize
the value of the Company and the Parent Company upon such a change in control event for the benefit of the shareholders;

 

WHEREAS, the Company
periodically sells its finance receivables to Colonial Auto Finance, Inc., an Arkansas corporation (“Colonial”),
and services those loans on Colonial’s behalf;

 

WHEREAS, America’s
Car-Mart, Inc., a Texas corporation (the “Parent Company”), owns one hundred percent (100%) of the outstanding
common stock of the Company and Colonial;

 

WHEREAS, in order to
conduct its business, the Company owns and uses trade secrets as defined under applicable law, as well as confidential and propriety
information; and

 

WHEREAS, the Associate,
during the term of his employment with the Company and in order to carry out his duties with the Company, has or will have contact
with the Company’s customers and employees and has or will have access to and has or will become privy to or acquainted with
certain confidential information and trade secrets, which are owned by the Company and which are regularly used in the business
of the Company and which are generally not known to its competitors;

 

NOW, THEREFORE, in
consideration of the mutual covenants and promises contained herein, and for other good and valuable consideration, the parties
hereto, each intending to be legally bound hereby, agree as follows:

 

     

     

    

1.                 
Definitions. For purposes of this Agreement, and except as otherwise defined herein, the following terms shall have
the meaning set forth in this Section 1.

 

(a)              
“Base Salary” means the Associate’s annual base salary as in effect from time to time, excluding
any bonuses, commissions, or other incentive compensation.

 

(b)              
“Board” means the board of directors of the Parent Company.

 

(c)              
“Bonus” means the amount payable pursuant to any short-term cash incentive program then in effect and
in which the Associate is eligible to participate at the time of the Double-Trigger Event Date.

 

(d)              
“Cause” shall mean any one of the following events as determined by the Company in its reasonable discretion:

 

(i)                
the commission by the Associate of any deliberate and premeditated act involving moral turpitude detrimental to the economic
interests of the Company;

 

(ii)             
the conviction of the Associate of a felony;

 

(iii)           
the willful failure or refusal of the Associate to perform his duties hereunder (which failure or refusal persists after
written notice from the Company to the Associate complaining of such failure or refusal) or the Associate’s gross negligence
of a material nature in connection with the performance of such duties; or

 

(iv)            
the Associate’s violation of any Company policy or code of conduct which is not cured within thirty (30) days subsequent
to written notice of such violation from the Company to the Associate.

 

(e)              
“Change in Control” means:

 

(i)                
Change in Ownership. The acquisition by a Person of ownership of stock of the Parent Company that, together with stock held
by such Person, constitutes more than fifty percent (50%) of the total fair market value or total voting power of the stock of
the Parent Company. However, if any Person is considered to own more than fifty percent (50%) of the total fair market value or
total voting power of the stock of the Parent Company, the acquisition of additional stock by the same Person is not considered
to cause a change in ownership of the Parent Company (or to cause a change in the effective control of the Parent Company). An
increase in the percentage of stock owned by any one Person as a result of a transaction in which the Parent Company acquires its
stock in exchange for property will be treated as an acquisition of stock for purposes of this paragraph. This paragraph applies
only when there is a transfer of stock of the Parent Company (or issuance of stock of the Parent Company) and stock in the Parent
Company remains outstanding after the transaction; or

 

    	 	2	 

     

    

(ii)             
Change in Effective Control. (A) The acquisition by any Person, during the 12-month period ending on the date of the most
recent acquisition by such Person, of ownership of stock of the Parent Company possessing thirty-five percent (35%) or more of
the total voting power of the stock of the Parent Company; or (B) the replacement of a majority of members of the Parent Company’s
Board of Directors during any 12-month period by directors whose appointment or election is not endorsed by a majority of the members
of the Parent Company’s Board of Directors prior to the date of the appointment or election.

 

A change in
effective control also may occur in any transaction in which either the Parent Company or the other entity involved in the transaction
has a “Change in Ownership” under paragraph (i) or “Change in Ownership of a Substantial Portion of the Company’s
Assets” under paragraph (iii). If any one Person is considered to own more than fifty percent (50%) of the total fair market
value or total voting power of the stock of the Parent Company, the acquisition of additional control of the Parent Company by
the same Person is not considered to cause a change in the effective control of the Parent Company (or to cause a “Change
in Ownership” of the Parent Company within the meaning of paragraph (i) above); or

 

(iii)           
Change in Ownership of a Substantial Portion of Assets. The acquisition by any Person, during the 12-month period ending
on the date of the most recent acquisition by such Person, of assets of the Parent Company that have a total gross fair market
value equal to or more than forty percent (40%) of the total gross fair market value of all of the assets of the Parent Company
immediately prior to such acquisition(s). For this purpose, gross fair market value means the value of the assets of the Parent
Company, or the value of the assets being disposed of, determined without regard to any liabilities associated with such assets.
No Change in Control shall be deemed to have occurred in the event of a transfer to a related person or as described in Section
409A of the Code.

 

(iv)            
The definition of Change in Control in this Agreement, and all other terms and provisions of this Agreement, shall be interpreted
at all times in such a manner as to comply with Section 409A of the Code, meaning that no additional income tax is imposed on the
Associate pursuant to Section 409A(1)(a) of the Code.

 

(f)               
“Code” means the U.S. Internal Revenue Code of 1986, as amended from time to time. Any reference to a
section of the Code shall be deemed to include a reference to any treasury regulations promulgated thereunder.

 

    	 	3	 

     

    

(g)              
“Company Business” means the business of the sale and financing of used vehicles.

 

(h)              
“Compensation Committee” means the compensation committee of the Board, as constituted from time to time.

 

(i)                
“Double-Trigger Event Date” shall refer to the later of (i) the effective date of the Change in Control
and (ii) the date Associate’s employment is terminated as contemplated in Section 2 of this Agreement.

 

(j)                
“Good Reason” shall mean the Associate’s resignation from the Company within thirty (30) days following
the occurrence of any of the following events with respect to the Associate:

 

(i)       Without
the Associate’s express written consent, the significant reduction of the Associate’s duties, authority, responsibilities,
or reporting relationships relative to the Associate’s duties, authority, responsibilities, or reporting relationships as
in effect immediately prior to such reduction, or the assignment to the Associate of such reduced duties, authority, responsibilities,
or reporting relationships, which reduction or assigned reduction remains in effect five (5) business days after written notice
by the Associate to the Chief Executive Officer or the Chief Financial Officer of the Parent Company (or the surviving or acquiring
entity, as the case may be) of such conditions; provided, however, that the mere occurrence of a Change in Control shall
not, in and of itself, constitute a material adverse change in the Associate’s duties, authority, responsibilities or reporting
relationships.

 

(ii)       A
material reduction by the Company or the Parent Company (or the surviving or acquiring entity, as the case may be) in the Base
Salary, bonus structure or benefits of the Associate as in effect immediately prior to such reduction, with the result that the
Associate’s overall benefits package is significantly reduced; or

 

(iii)       The
relocation of the Associate’s principal work location to a facility or a location more than fifty (50) miles from the Associate’s
then present principal work location, without the Associate’s express written consent.

 

(k)              
“Incentive Plan” shall mean and refer to the Parent Company’s Amended and Restated Stock Incentive
Plan, as amended, and any successor to such plan.

 

(l)                
“Option Plan” shall mean and refer to the Parent Company’s Amended and Restated Stock Option Plan,
as amended, and any successor to such plan.

 

(m)            
“Person” means an individual, entity or group (within the meaning of Section 409A of the Code).

 

    	 	4	 

     

    

(n)              
“Termination” or “terminated” when used herein in reference to the Associate’s
employment shall have the same meaning as set out in, and shall occur on the date determined in accordance with, Section 1.409A-1(h)
of the Treasury Regulations promulgated under Section 409A of the Code.

 

2.                 
Change in Control of the Parent Company. If the Associate’s employment is terminated by the Associate for Good
Reason or by the Company or the Parent Company (or the surviving or acquiring entity, as the case may be), other than for Cause,
in each case within six (6) months prior to or twenty-four (24) months following a Change in Control of the Parent Company, then
(i) the Company shall pay to the Associate a lump sum cash payment equal to twenty-four (24) months of the Associate’s Base
Salary in effect immediately prior to the Double-Trigger Event Date, plus the pro rata portion of the Bonus earned, if any, as
determined by the Compensation Committee, through the Double-Trigger Event Date; (ii) all outstanding and unvested stock options
previously granted to the Associate by the Parent Company shall immediately vest in full, without regard to the achievement of
any applicable performance conditions, unless otherwise prohibited by the Option Plan (or successor plan) or the stock option agreements
between the Parent Company and the Associate with respect to such stock options; and (iii) all outstanding and unvested shares
of restricted stock (if any) previously granted to the Associate by the Parent Company shall immediately vest in full, without
regard to the achievement of any applicable performance conditions, unless otherwise prohibited by the Incentive Plan (or successor
plan) or the restricted stock agreements between the Parent Company and the Associate with respect to such restricted stock awards
(collectively, (i), (ii) and (iii) are referred to as the “Change in Control Payments”).

 

If the termination
of the Associate’s employment, as contemplated by this Section 2, occurs prior to the Change in Control, then the Associate
shall be treated for purposes of this Section 2 as being employed on the date the Change in Control becomes effective and the Associate’s
Base Salary in effect immediately prior to such termination shall be deemed in effect, for purposes of this Section 2, immediately
prior to the Change in Control.

 

3.                 
Release of Claims Required. Notwithstanding the foregoing provisions of Section 2, the Associate shall not be entitled
to receive any Change in Control Payments unless the Associate has executed a release of claims in favor of the Company, its affiliates
and their respective officers and directors in a form provided by the Company (the “Release”) and the period
during which such Release may be revoked has expired, without the Associate having revoked the Release, on or before the sixtieth
(60th) day following the Double-Trigger Event Date. None of the Change in Control Payments shall be paid until the Release
has been signed and become effective, and any such payments that would otherwise be payable during such sixty-day period prior
to the date the Release becomes effective shall be accumulated and paid to the Associate on the first payroll date following the
date the Release becomes effective, without interest; provided, however, that if such sixty-day period begins in one calendar
year and ends in a second calendar year, the Change in Control Payments shall be accumulated, without interest, and paid to the
Associate on the first payroll date during the second calendar year following the date the Release becomes effective, as described
above.

 

    	 	5	 

     

    

4.                 
Associate’s Other Rights and Benefits. The Change in Control Payments shall be in addition to any other rights
and benefits for which the Associate is eligible, either by way of contract or with respect to rights and benefits generally available
to other executive officers or Associates of the Company.

 

5.                 
Non-Competition, Non-Solicitation, Non-Disclosure, and Confidentiality Provisions. As used in this Section 5 and
Section 6 of this Agreement, the term “Company” shall mean the Company and its subsidiaries and affiliates, including,
without limitation, Colonial and the Parent Company.

 

(a)       Non-Solicitation:
Customers. During Associate’s employment and for two (2) years immediately following the cessation of Associate’s
employment with the Company for any reason, Associate shall not, on his own behalf or on behalf of any person, firm, partnership,
association, corporation or business organization, entity or enterprise (except the Company), solicit, call upon, or attempt to
solicit or call upon, any customer of the Company, or any representative of any customer of the Company with a view to selling
or providing any product or service competitive with any product or service sold or provided by the Company in the Company Business,
as defined herein, during the twelve (12) month period immediately preceding cessation of Associate’s employment with the
Company.

 

(b)       Non-Solicitation:
Employees. During Associate’s employment and for two (2) years immediately following the cessation of Associate’s
employment with the Company for any reason, Associate will not solicit or in any manner encourage employees of the Company to leave
the employ of the Company. 

 

(c)       Non-Disclosure.

 

(i)       TRADE
SECRETS. Associate acknowledges that the Company owns and uses Trade Secrets as defined under applicable law. “Trade Secret(s)”
means information, without regard to form, including, but not limited to, technical or non-technical data, a formula, a pattern,
a compilation, a program, a device, a method, a technique, a drawing, a process, financial data, financial plans, product plans,
or a list of actual or potential customers or suppliers which is not commonly known by or available to the public and which information:
(a) derives economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper
means by, other persons who can obtain economic value from its disclosure or use; and (b) is the subject of efforts that are reasonable
under the circumstances to maintain its secrecy. Associate further acknowledges that in the course of Associate’s employment
with the Company and in order to carry out Associate’s duties thereunder, Associate has or will become privy to the Trade
Secrets of the Company. Accordingly, Associate shall not, without the prior written consent of the Company, disclose, divulge,
publish to others, or use for any purpose, except as necessary to perform Associate’s duties and responsibilities while employed
by the Company, any Trade Secret of the Company for so long as such information shall remain a Trade Secret under applicable law.

 

    	 	6	 

     

    

(ii)       CONFIDENTIAL
INFORMATION. Associate acknowledges that in order to conduct its business, the Company owns and uses written and unwritten Confidential
Information. “Confidential Information” means data and information relating to the business of the Company (which may
not rise to the level of a Trade Secret under applicable law) which has been or may be disclosed to Associate or of which Associate
became or may become aware as a consequence of or through Associate’s relationship with the Company and which has value to
the Company and is not generally known to its competitors. Confidential Information shall not include any data or information that
has been voluntarily disclosed to the public by the Company (except where such public disclosure has been made by Associate without
authorization) or that has been independently developed and disclosed by others, or that otherwise enters the public domain through
lawful means. Associate further acknowledges that in the course of his employment with the Company and in order to carry out his
duties thereunder, Associate has or will become privy to Confidential Information of the Company. Accordingly, Associate agrees
that while employed by the Company, and following the cessation of Associate’s employment with the Company for any reason,
Associate will not, without the prior written consent of the Company, disclose, divulge, publish to others or use for any purpose
any Confidential Information of the Company except to the extent necessary to perform Associate’s duties and responsibilities
while employed by the Company.

 

(iii)       NOTICE
OF TRADE SECRETS AND CONFIDENTIAL INFORMATION. Associate acknowledges that the Company hereby designates Trade Secrets and Confidential
Information to include, by way of illustration but not limitation, confidential customer and prospective customer lists; information
provided to the Company by its customers or clients or prospective customers or clients; customer preferences; client contacts;
marketing plans, presentations and strategies; products; processes; designs; formulas; methods; clinical data; licenses; software;
computer or electronic data disks or tapes; research and plans for research; computer programs; methods of operations and costs
data; contracts; personnel information; credit terms; financial information (including without limitation information regarding
fee and pricing structures, assets, status of client accounts or credit); or any other information designated as a trade secret,
confidential or proprietary by the Company.

 

(iv)       TREATMENT
OF TRADE SECRETS AND CONFIDENTIAL INFORMATION. Associate understands and agrees to treat whatever information the Company wants
to protect from disclosure as genuinely “confidential”, i.e., restricting access by pass code, stamping hardcopies
of customer lists “confidential,” and restricting access to the customer list to designated and appropriate personnel,
and the like. Associate further agrees, as an Associate, to use his best efforts and the utmost diligence to guard and protect
the Company’s Trade Secrets and Confidential Information from disclosure to any competitor, customer or supplier of the Company
or any other person, firm, corporation or other entity, unless such disclosure has been specifically authorized by the Company
in writing.

 

    	 	7	 

     

    

(d)       Non-Competition.
Associate acknowledges that the Company is engaged in the Company Business as defined herein. Associate further acknowledges that
the Company Business is primarily concentrated in and focused in Alabama, Arkansas, Georgia, Kentucky, Mississippi, Missouri, Oklahoma,
Tennessee and Texas (hereinafter the “Territory”), and that Associate’s duties and responsibilities are
not limited to any particular area within that region but will be within and throughout the entire Territory, and rendered in connection
with Company Business. Associate further acknowledges and agrees that because of his association with the Company and his access
to Trade Secrets and confidential, proprietary information of the Company which relate to the Company Business as herein defined,
Associate’s competition with the Company as or with a direct competitor in the same line of business as the Company would
damage and impair the business of the Company. Therefore, during the term of his employment and for a period of two (2) years from
the cessation of Associate’s employment with the Company for any reason, Associate shall not, for himself or on behalf of
any other person, firm, partnership, association, corporation, business organization, entity or enterprise, perform duties which
are substantially similar to the duties performed by Associate on behalf of Company within (i) the Territory, (ii) any county
in which the Company maintained a physical presence during the twelve (12) months prior to the cessation of Associate’s employment
with the Company, (iii) any county in which the Company had substantial plans to enter at the time of the cessation of Associate’s
employment with the Company, and of which Associate had knowledge, or (iv) any county contiguous to a county described in clause
(ii) or (iii) hereof, for any business engaged in the Company Business as defined herein.

 

(e)       Ownership
of Work Product. For purposes of this Agreement, “Work Product” shall mean the data, materials, documentation,
computer programs, inventions (whether or not patentable), and all works of authorship, including all worldwide rights therein
under patent, copyright, trade secret, confidential information, and other property rights, created or developed in whole or in
part by Associate, relating to the Company Business whether prior to the date of this Agreement or in the future, either (i) while
employed by the Company and that have been or will be paid for by the Company, or (ii) while employed by the Company (whether developed
during working hours or not) and not otherwise the subject of a written agreement between the Company and Associate. All Work Product
shall be considered work made for hire by Associate and owned by the Company. If any of the Work Product may not, by operation
of law, be considered work made for hire by Associate for the Company, or if ownership of all rights, title, and interest of the
intellectual property rights therein shall not otherwise vest exclusively in the Company, Associate hereby assigns to the Company,
and upon the future creation thereof automatically assigns to the Company without further consideration, the ownership of all Work
Product. The Company shall have the right to obtain and hold in its own name patents, copyrights, registrations and any other protection
available in the Work Product. Associate agrees to perform, during and after his employment, such further acts as may be necessary
or desirable to transfer, perfect, and defend the Company’s ownership of the Work Product as reasonably requested by the
Company.

 

    	 	8	 

     

    

(f)       Return
of Company Property. All Company property, including, but not limited to, equipment, devices, records, correspondence, documents,
files, reports, studies, manuals, compilations, drawings, blueprints, sketches, videos, memoranda, computer software and programs,
data or any other information, including Trade Secrets and Confidential Information as set forth herein (whether originals, copies
or extracts, stored in any medium), whether prepared or developed by Associate or otherwise coming into Associate’s possession,
whether maintained by Associate in the facilities of the Company, at Associate’s home, or at any other location, is, and
shall remain, the exclusive property of the Company and shall be promptly delivered to the Company, with no copies or reproductions
retained by Associate, in the event of Associate’s termination for any reason, or at any other time or times the Company
may request. Upon termination of employment for any reason, Associate agrees to sign and deliver the “Termination Certification”
attached hereto as Appendix A.

 

(g)       Reasonable
Restrictions. Associate acknowledges and agrees that the restrictions contained in this Agreement are reasonable and necessary
in order to protect the valuable proprietary assets, goodwill and business of the Company and that the restrictions will not prevent
or unreasonably restrict his ability to earn a livelihood. Associate also acknowledges and agrees that if his employment with the
Company ends for any reason, Associate will be able to earn a livelihood without violating the restrictions contained in this Agreement
and that Associate’s ability to earn a livelihood without violating said restrictions is an important reason in Associate
choosing to sign this Agreement. Further, the existence of any claim or cause of action of the Associate against the Company, whether
or not predicated on the terms of this Agreement, shall not constitute a defense to the enforcement of the Associate’s obligations
under this Agreement.

 

(h)       Separate
Covenants. The provisions of this Section 5 shall be deemed to consist of a series of separate covenants. Should a determination
be made by a court of competent jurisdiction that the character, duration, or geographical scope of any provision or provisions
of this Agreement is or are unreasonable in light of the circumstances as they then exist, then it is the intention and the agreement
of the Company and Associate that this Agreement shall be construed by the court in such a manner as to impose only those restrictions
on the conduct of Associate that are reasonable in light of the circumstances as they then exist and as are appropriate to assure
the Company of the intended benefit of this Agreement, and such restrictions shall be interpreted, modified, and/or rewritten to
include as much of the duration, scope, geographic area, or otherwise as will render such restrictions valid and enforceable under
Arkansas law. Further, any period of restriction in this Section 5 shall be tolled during (and shall be deemed automatically extended
by) any period in which the Associate is in violation of this Section 5.

 

    	 	9	 

     

    

(i)       Cooperation.
Following the effective date of Associate’s termination, upon reasonable request by the Company, the Associate shall cooperate
with the Company with respect to any litigation or other dispute relating to any matter in which the Associate was involved or
had knowledge during his employment with the Company. The Company shall reimburse the Associate for all reasonable out-of-pocket
costs, such as travel, hotel and meal expenses, incurred by the Associate in providing any cooperation pursuant to this Section
5(i). The Company shall make its attorney available to advise the Associate or if, in the reasonable opinion of the Company’s
attorney, a conflict arises which would prevent the Company’s attorney from advising the Associate, the Company shall reimburse
the Associate for reasonable legal fees incurred in providing any cooperation pursuant to this Section 5(i).

 

(j)       Non-Disparagement.
The Company and Associate each acknowledge that any disparaging comments by either party against the other are likely to substantially
depreciate the business reputation of the other party. The Company and Associate further agree that neither party will directly
or indirectly defame, disparage, or publicly criticize the services, business, integrity, veracity or reputation of the other party,
including but not limited to, the Company or its officers, directors, shareholders or employees in any forum or through any medium
of communication. Nothing in this Agreement will preclude Associate or the Company from supplying truthful information to any governmental
authority or in response to any lawful subpoena or other legal process.

 

6.       Remedies.
The Associate expressly agrees that the remedy at law for any breach of the provisions of Section 5 will be inadequate and that
upon any such breach or threatened breach, the Company shall be entitled, as a matter of right, to injunctive relief in any court
of competent jurisdiction, in equity or otherwise, to enforce the specific performance of the Associate’s obligations under
these provisions without the necessity of proving the actual damage to the Company or the inadequacy of a legal remedy. All of
the Company’s remedies for breach of this Agreement shall be cumulative and the pursuit of one remedy shall not be deemed
to exclude any other remedies.

 

7.       Specified
Employee Delay. If the Associate is a “specified employee” within the meaning of Section 409A of the Code, any
benefits or payments which (a) constitute a “deferral of compensation” under Section 409A of Code, (b) become payable
as a result of the Associate’s termination of employment for reasons other than death, and (c) become due under this Agreement
during the first six (6) months (or such longer period as required by Section 409A of the Code) after termination of employment
shall be delayed and all such delayed payments shall be paid to the Associate in full in the seventh (7th) month after
the date of termination and all subsequent payments, if any, shall be paid in accordance with their original payment schedule.

 

8.       Notices.
All notices, demands and requests which may be given or which are required to be given by either party to the other, and any exercise
of a right of termination provided by this Agreement, shall be in writing and shall be deemed effective when either: (a) personally
delivered to the intended recipient; (b) sent by certified or registered mail, return receipt requested, addressed to the
intended recipient at the address specified below; (c) delivered in person to the address set forth below for the party to
which the notice was given; (d) deposited into the custody of a nationally recognized overnight delivery service such as FedEx
Corporation or United Parcel Service, Inc., addressed to such party at the address specified below; or (e) sent by facsimile,
telegram or telex, provided that receipt for such facsimile, telegram or telex is verified by the sender and followed by a notice
sent in accordance with one of the other provisions set forth above. Notices shall be effective on the date of delivery, or receipt
of, if delivery is not accepted, on the earlier of the date that delivery is refused or three (3) days after the date the notice
is mailed. For purposes of this paragraph, the addresses of the parties for all notices are as follows (unless subsequently changed
by similar notice in writing given by the particular person whose address is to be changed):

 

    	 	10	 

     

    

If to the
Associate, to Leonard L. Walthall, at the last known address in the Company’s personnel records;

 

If to the
Company, to America’s Car-Mart, Inc., Attention: Secretary, 1805 N. 2nd Street, Suite 401, Rogers, Arkansas 72756,
Fax #479-273-7556;

 

With a copy
to W. Brett Papasan, Chief Legal Officer, 1805 N. 2nd Street, Suite 401, Rogers, Arkansas 72756, Fax #479-271-0796.

 

Any party hereto may
designate a different address by written notice given to the other parties.

 

9.       Governing
Law. This agreement shall be construed in accordance with and governed by the laws of the State of Arkansas, without reference
to principles of conflict of laws.

 

10.       Choice
of Venue. Any dispute, controversy, or claim arising out of or in respect of this Agreement (or its validity, interpretation,
or enforcement, or alleging breach thereof) or Associate’s employment with the Company shall be submitted to, adjudicated
by, and subject to the exclusive jurisdiction of the state courts in Benton County, Arkansas, or the federal courts in the Western
District of Arkansas, and both the Company and Associate hereby consent to such venues as the exclusive forums for resolution of
the aforementioned disputes, submit to the personal jurisdiction of said courts to hear such disputes, and waive all objections
to such courts hearing and adjudicating such disputes.

 

11.       Compliance
with Section 409A. The payments due under this Agreement are intended to comply with Section 409A of the Code (“Section
409A”) or an exemption thereunder and shall be construed and administered in accordance with Section 409A. Notwithstanding
any other provision of this Agreement, payments of “nonqualified deferred compensation” provided under this Agreement
may only be made upon an event and in a manner that complies with Section 409A or an applicable exemption. Any payments under this
Agreement that may be excluded from Section 409A either as separation pay due to an involuntary separation from service or as a
short-term deferral shall be excluded from Section 409A to the maximum extent possible. To the extent Section 409A applies, each
installment payment provided under this Agreement shall be treated as a separate payment. Any payments of “nonqualified deferred
compensation” to be made under this Agreement by reason of a termination of employment shall only be made if such termination
of employment constitutes a “separation from service” under Section 409A. Notwithstanding the foregoing, the Company
makes no representations that the payments and benefits provided under this Agreement comply with Section 409A and in no event
shall the Company be liable for all or any portion of any taxes, penalties, interest or other expenses that may be incurred by
the Associate on account of non-compliance with Section 409A.

 

    	 	11	 

     

    

12.       Section
280G.

 

(a)       In
the event that the total amount of payments to be received by the Associate, pursuant to this Agreement or otherwise, that are
contingent upon a change in ownership or control (within the meaning of Section 280G of the Code) would, but for this Section 12(a),
be subject to the excise tax imposed by Section 4999 of the Code (the “Excise Tax”), then the amount of payments
to be received by the Associate pursuant to this Agreement or otherwise shall be reduced to the maximum amount that will cause
the total amount of the payments not to be subject to the Excise Tax, but only if the amount of such payments, after such reduction
and after payment of all applicable taxes on the reduced amount, is equal to or greater than the amount of such payments the Associate
would otherwise be entitled to retain without such reduction after the payment of all applicable taxes, including the Excise Tax.

 

(b)       The
accounting firm engaged by the Company for general audit purposes (the “Audit Firm”) shall perform any calculations
necessary in connection with this Section 12; provided that, if for any reason the Audit Firm is unable to, or declines to, perform
such calculations, the Company shall engage such other accounting firm as the Audit Firm shall recommend in writing to the Company
to perform such calculations (the Audit Firm or such other accounting firm, as applicable, being hereinafter referred to as the
“Accounting Firm”).  The Company shall bear all expenses with respect to the determinations by such Accounting
Firm required to be made hereunder. The Accounting Firm engaged to make the determinations under this Section 12 shall provide
its calculations, together with detailed supporting documentation, to the Associate and the Company within fifteen (15) calendar
days after the date on which the Associate’s right to a payment contingent on a Change in Control is triggered (if requested
at that time by Associate or the Company) or such other time as requested by the Associate or the Company.  If the Accounting
Firm determines that no Excise Tax is payable with respect to such payments, it shall furnish the Associate and the Company with
an opinion reasonably acceptable to Associate that no Excise Tax will be imposed with respect to such payments.  Any good
faith determinations of the Accounting Firm made hereunder shall be final, binding, and conclusive upon Associate and the Company.
If a reduction in payments or benefits constituting “parachute payments” (as defined in Section 280G(b)(2) of the Code)
is required by Section 12(a), the reduction shall occur in the following order unless the Associate elects in writing a different
order (provided, however, that such election shall be subject to the Company’s approval if made on or after the date on which
the event that triggers the payment occurs and to the extent that such election does not violate Section 409A of the Code): reduction
of cash payments; then cancellation of accelerated vesting of stock awards.  In the event that accelerated vesting of stock
awards is to be reduced, such accelerated vesting shall be cancelled in the reverse order of the grant date of the Associate’s
stock awards unless the Associate elects in writing a different order for cancellation.

 

    	 	12	 

     

    

20.       Assignability.
The Associate may not assign his interest in or delegate his duties under this Agreement. The rights and obligations of the Company
hereunder may be assigned only by operation of law in connection with a merger in which the Company is not the surviving corporation
or in connection with the sale of substantially all of the assets of the Company; and in the latter event, such assignment shall
not relieve the Company of its obligations hereunder.

 

21.       Binding
Effect. This Agreement shall be binding upon and inure to the benefit of the Associate, his heirs, beneficiaries, and legal
representatives and the Company, its parent, subsidiaries, affiliates, successors and assigns.

 

22.       Withholding.
The Company may withhold from any amounts payable under this Agreement such federal, state, local or foreign taxes as shall be
required to be withheld pursuant to any applicable law or regulation.

 

23.       Entire
Agreement; Modification. This Agreement constitutes the entire agreement of the parties hereto with respect to the subject
matter hereof and may not be modified or amended in any way except in writing by the parties hereto.

 

24.       Duration.
Notwithstanding the termination of the Associate’s employment, this Agreement shall continue to bind the parties for so long
as any obligations remain under this Agreement, and, in particular, the Associate shall continue to be bound by the terms of Section
5.

 

25.       Waiver.
No waiver by the Company of any breach by the Associate of this Agreement shall be construed to be a waiver as to succeeding breaches.

 

26.       Enforceability.
The covenants and provisions contained herein are severable and are to be interpreted as such to the extent permitted by applicable
law. The parties understand, acknowledge and agree that should any provision of this Agreement be declared or determined by any
court of competent jurisdiction to be unenforceable or invalid for any reason, the validity of the remaining parts, terms or provisions
of this Agreement shall not be affected thereby, and that the Agreement will be amended to delete or modify, as necessary, any
invalid or unenforceable parts, terms or provisions to the extent necessary to allow for enforcement.

 

27.       Counterparts.
This Agreement may be executed in counterparts, each of which shall be deemed an original but all of which together shall constitute
one and the same agreement.

 

 

[SIGNATURE PAGE FOLLOWS.]

    	 	13	 

     

    

IN WITNESS WHEREOF,
the parties have executed this Agreement to be effective as of the Effective Date.

 

	 	COMPANY:
	 	 	 
	 	AMERICA’S CAR MART, INC.,
	 	an Arkansas corporation
	 	 	 
	 	By:	/s/ Jeffrey A. Williams
	 	Name:	Jeffrey A. Williams
	 	Title:	CEO, President
	 	 	 
	 	ASSOCIATE:
	 	 	 
	 	 	 
	 	/s/ Leonard L. Walthall
	 	Leonard L. Walthall

 

 

 

 

 

 

 

 

 

 

 

(Signature Page to
Change in Control Agreement of Leonard L. Walthall)

    	 	14	 

     

    

APPENDIX A

 

 

TERMINATION CERTIFICATION

 

The undersigned Associate
certifies that he does not possess and has not failed to return any property belonging to AMERICA’S CAR MART, INC., its parent,
subsidiaries, affiliates, successors or assigns (together, the “Company”) or its customers, including, but not limited
to, equipment, devices, records, correspondence, documents, files, reports, studies, manuals, compilations, drawings, blueprints,
sketches, videos, memoranda, computer software and programs, data or any other information, including Trade Secrets and Confidential
Information as set forth herein (whether originals, copies or extracts, stored in any medium), whether prepared or developed by
Associate or otherwise coming into Associate’s possession, whether maintained by Associate in the facilities of the Company,
at Associate’s home, or at any other location.

 

Associate further certifies
that he will comply with all the covenants and restrictions contained in Section 5 of that certain Change in Control Agreement
with the Company dated ___________, 20__.

 

 

	Date: ____________________	 	 
	 	 	Associate

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