Document:

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                                                                   Exhibit 10.17

                                WILLIAM MALLOY
                        EXECUTIVE EMPLOYMENT AGREEMENT
                        ------------------------------

     EXECUTIVE EMPLOYMENT AGREEMENT (the "Agreement") dated as of September 27,
1999 between William Malloy (the "Executive") and Peapod, Inc., a Delaware
corporation (the "Company").

     WHEREAS, the Company desires to employ the Executive as its President and
Chief Executive Officer, and the Executive desires to accept such employment,
for the term and upon the other conditions hereinafter set forth;

     NOW, THEREFORE, in consideration of the agreements and covenants contained
herein, the Executive and the Company hereby agree as follows.

                                   ARTICLE I
                                  EMPLOYMENT
                                  ----------

     Section 1.01.  Position; Term; Responsibilities.  The Company shall employ
                    --------------------------------
the Executive as its President and Chief Executive Officer for a term commencing
on September 27, 1999 (the "Commencement Date") and ending on December 31, 2003
(subject to automatic extension as provided in Section 1.04, the "Employment
Period"). Subject to the authority and supervision of the Company's Board of
Directors (including any committees thereof, the "Board"), the Executive shall
have full responsibility and authority over the business and affairs of the
Company. The Executive shall report to the Board and shall perform such other
executive and administrative duties (not inconsistent with the position of
President and Chief Executive Officer) as may from time to time be authorized or
directed by the Board. The Executive agrees to be employed by the Company in
such capacity, subject to all the covenants and conditions hereinafter set
forth.

     Section 1.02.  Performance.  During the Employment Period, the Executive
                    -----------
shall perform faithfully the duties assigned to him hereunder to the best of his
abilities and devote his full and undivided business time and attention to the
transaction of the Company's business and not engage in any other business
activity except with the approval of the Board. The previous sentence shall not
preclude the Executive from participating in the affairs of any governmental,
educational or other charitable institution so long as the Board does not
determine in good faith that such activities unreasonably interfere with the
business of the Company or the performance by Executive of his duties hereunder.

     Section 1.03.  Election as Director.  Promptly after the Commencement Date,
                    --------------------
the Board shall take such steps as may be necessary to create a vacancy on the
Board and shall elect the
<PAGE>

Executive to fill that vacancy. Upon expiration of the Executive's term on the
Board and while he remains President, the Company shall use all reasonable
efforts to cause the Executive to be re-elected to the Board by Company
shareholders.

     Section 1.04.  Automatic Extension of Employment Period Termination.
                    ----------------------------------------------------

     (a)  Beginning December 31, 2000, the Employment Period shall be
automatically extended daily for an additional day so that the remaining term
will always be at least three (3) years unless and until either party has
delivered notice to the other that such automatic extension shall not continue
(a "Non-Extension Notice").

     (b)  The term of this Agreement shall be the Employment Period (extended as
provided in Section 1.04(a)); provided that the Company and Executive shall each
                              --------
have the right to terminate this Agreement at any time during the Employment
Period, subject to the rights and obligations set forth in the Severance
Agreement referred to in Section 2.07.

                                  ARTICLE II
                                 COMPENSATION
                                 ------------

     Section 2.01.  Base Compensation.  As compensation for his services
                    -----------------
hereunder, the Company shall pay to the Executive during the Employment Period a
minimum annual salary of Three Hundred Fifty Thousand Dollars ($350,000.00) (the
"Base Salary"), less required or authorized deductions, payable in installments
in accordance with the Company's normal payment schedule for senior management
of the Company.  The Executive's salary may be increased from time to time above
the Base Salary required by this Section 2.01 at the discretion of the Board.

     Section 2.02.  Bonus Plan.  Beginning in calendar year 2000, the Executive
                    ----------
shall be entitled to participate in the Company's Executive Bonus Plan as
modified by the Board from time to time. Such plan shall provide for an
opportunity for the Executive to earn a cash bonus on an annual basis, of a
target of fifty percent (50%) and a maximum of one hundred percent (100%) of
Executive's Base Salary received for the year as to which such bonus is earned,
based on meeting such individual and Company performance goals as may be set
from time to time by the Board in its absolute discretion. The Executive shall
also be entitled to participate in such additional cash bonuses as may be
awarded to him in the absolute discretion of the Board.

     Section 2.03.  Election in Lieu of Base Salary or Bonus.  The Executive may
                    ----------------------------------------
elect to forego all or a portion of his Base Salary or any cash bonus awarded to
him in return for Company equity-based awards of equivalent value, subject to
approval of the Board and reasonable procedures required by the Board.

     Section 2.04.  Equity Based Incentive Compensation.  The Executive shall
                    -----------------------------------
receive an option to purchase One Million One Hundred Thousand (1,100,000)
shares of Company common stock ("Basic Option") and an additional option to
purchase Five Hundred Thousand (500,000)
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shares of Company common stock ("Performance Accelerated Option"), each
exercisable subject to vesting for a period of ten (10) years after the
Commencement Date at $8.01562 per share. The shares subject to the Basic Option
shall vest with respect to Three Hundred Fifty Thousand (350,000) shares on the
Commencement Date and with respect to an additional One Hundred Eighty Seven
Thousand Five Hundred (187,500) shares on each of the first four anniversaries
of the Commencement date and shall be subject to the terms of the Basic Stock
Option Agreement executed by the Executive and the Company concurrently
herewith. The Performance Accelerated Option shall fully vest on the ninth
anniversary of the Commencement Date subject to accelerated vesting upon
increase in the market price levels of Company stock as follows:

     (a)  One Hundred Sixty Six Thousand Six Hundred Sixty Seven (166,667) of
          such shares shall vest on the date that the market price of a share of
          Company common stock shall sustain a level of Sixteen Dollars
          ($16.00);

     (b)  an additional One Hundred Sixty Six Thousand Six Hundred Sixty Seven
          (166,667) of such shares shall vest on the date that the market price
          of a share of Company common stock shall sustain a level of Thirty Two
          Dollars ($32.00); and

     (c)  the remaining One Hundred Sixty Six Thousand Six Hundred Sixty Six
          (166,666) shares shall vest on the date that the market price of a
          share of Company common stock shall sustain a level of Fifty Dollars
          ($50.00).

Market price shall be deemed to have sustained required price levels on the last
day of any period of twenty (20) consecutive trading days during which the
average closing price equals or exceeds the required levels. The Performance
Accelerated Option shall be subject to the terms of the Performance Accelerated
Option Agreement executed by the Executive and the Company concurrently
herewith. The Executive may receive further grants under such Company stock
incentive programs as may exist from time to time consistent with competitive
pay practices generally and with awards made to other senior executives of the
Company, subject to and determined in the absolute discretion of the Board.

     Section 2.05.  Employee Benefits.  Upon satisfaction of any eligibility
                    -----------------
requirements, the Executive shall be entitled to participate in such employee
benefit plans and to receive such other fringe benefits during the Employment
Period as are from time to time made generally available, and on terms no less
favorable to the Executive than the terms offered, to the senior management of
the Company; provided that if a severance benefit is payable to the Executive
             --------
pursuant to Section 2.07, such benefit shall be paid in lieu of any benefit
otherwise payable to Executive pursuant to any Company severance plan unless
such plan expressly provides that payments thereunder will be made in addition
to the severance payments provided hereunder and provided further that the
                                                 ----------------
Company shall pay the Executive a cash amount equal, on a grossed up basis, to
the benefit premiums paid by the Executive under COBRA until the Executive
satisfies benefit eligibility requirements.  As of the date hereof, such plans
include a 401(k) plan, automobile allowance program, life insurance program and
long-term disability plan.  Nothing herein shall be construed to require the
Company to establish, or shall preclude the Company, in its absolute

                                       3
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discretion, from changing or amending, in whole or in part, or revoking, any one
or more of such employee benefit plans or programs without notice. In addition,
the Executive shall be entitled to take time off for vacation or illness in
accordance with the Company's policies with respect thereto established from
time to time with respect to the Company's senior executives.

     Section 2.06.  Expense Reimbursements.  The Company shall reimburse the
                    ----------------------
Executive for all proper expenses incurred by Executive in the performance of
Executive's duties hereunder in accordance with the policies and procedures
established by the Board.

     Section 2.07.  Severance Benefits; Severance Agreement.  Concurrently
                    ---------------------------------------
herewith, the Executive and Peapod are entering into a severance agreement
("Severance Agreement") which provides certain substantial severance benefits
for the Executive in the event of termination of Executive's employment with the
Company. The Executive shall be entitled to the benefits of such Severance
Agreement as if the provisions thereof were set forth fully herein; provided
                                                                    --------
that, if the terms of this Agreement would be adversely affected by or provide
greater benefits than the Severance Agreement, this Agreement shall control.

                                  ARTICLE III
                         SIGNING BONUS AND INCENTIVES
                         ----------------------------

     Section 3.01.  Signing Bonus.  Within three (3) business days after the
                    -------------
Commencement Date, the Company shall make a cash payment to the Executive in the
amount stated in the Summary of Principal Terms ("Term Sheet") attached to the
Company's letter offer of September 23, 1999 and accepted by the Executive on
September 27, 1999.  Such payment is not contingent on performance of services
for the Company and does not represent compensation for services rendered.

     Section 3.02.  Share Purchase Loan.  Concurrently herewith, the Company is
                    -------------------
loaning the Executive the amount stated in the Term Sheet in order to purchase
shares of Company stock, and the Executive is executing a promissory note
("Note") providing for the repayment or other satisfaction of the Note on terms
and conditions contained therein. Concurrently herewith, the Executive is
applying the entire principal of such loan to purchase shares (the "Shares") of
Company common stock at $8.01562 per share. The Company shall promptly issue and
deliver the shares to the Executive or at his direction.

     Section 3.03.  Securities Law Compliance.  The Executive represents and
                    -------------------------
covenants that the Shares are being purchased for investment and not with a view
to distribution thereof within the meaning of the Securities Act of 1933 as
amended (the "Securities Act") and that any subsequent sale of such Shares shall
be made either pursuant to an effective registration statement under the
Securities Act and any applicable state securities laws, or pursuant to an
opinion of counsel reasonably acceptable to the Company that such registration
is not required. Each share

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certificate representing the Shares shall bear the following legend:

     "The Shares represented by this certificate have not been registered under
     the Securities Act of 1933 or under any state securities laws and may not
     be sold, encumbered or otherwise transferred in the absence of such
     registration or an opinion of counsel reasonably acceptable to the Company
     that such registration is not required."

                                  ARTICLE IV
                   NONCOMPETITION; CONFIDENTIAL INFORMATION
                   ----------------------------------------

     Section 4.01.  Noncompetition; Non-Solicitation.  As a condition to
                    --------------------------------
Executive's employment hereunder and to the Company's obligations hereunder,
Executive agrees to enter into, concurrently with his execution of this
Agreement, an "Employee Nonsolicitation and Noncompete Agreement" in the form
attached hereto as Exhibit A, and the Executive agrees to comply fully with all
                   ---------
of the terms and provisions of such "Employee Nonsolicitation and Noncompete
Agreement" as if such terms and provisions were fully set forth in this
Agreement.  The covenants contained in such "Employee Nonsolicitation and
Noncompete Agreement" shall survive the conclusion of the Executive's employment
by the Company as set forth therein.

                                   ARTICLE V
                                 MISCELLANEOUS
                                 -------------

     Section 5.01.  Certain Additional Payments by the Company.  In the event it
                    ------------------------------------------
shall be determined that any payment or distribution of any type to or for the
benefit of the Executive by the Company, any of its affiliates, or any person
who acquires ownership or effective control of the Company or ownership of a
substantial portion of the Company's assets  (within the meaning of Section 280G
of the Internal Revenue Code of 1986, as amended ("Code"), and the regulations
thereunder) or any affiliate of such person, whether paid or payable or
distributed or distributable pursuant to the terms of this Agreement or
otherwise (the "Total Payments"), is subject to the excise tax imposed by
Section 4999 of the Code or any similar successor provision or any interest or
penalties with respect to such excise tax (such excise tax, together with any
such interest and penalties, are collectively referred to as the "Excise Tax"),
then the Executive shall be entitled to receive an additional payment (a "Gross-
Up Payment") in an amount such that after payment by the Executive of all taxes
(including any interest or penalties imposed with respect to such taxes),
including any Excise Tax, imposed upon the Gross-Up Payment, the Executive
retains an amount of the Gross-Up Payment equal to the Excise Tax imposed upon
the Total Payments (not including any Gross-Up Payment).  All determinations as
to whether any of the Total Payments are

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"parachute payments" (within the meaning of Section 280G of the Code), whether a
Gross-Up Payment is required and the amount of such Gross-Up Payment shall be
made by an independent accounting firm selected by the Company from among the
largest five accounting firms in the United States (the "Accounting Firm"). The
Accounting Firm shall provide its determination (the "Determination"), together
with detailed supporting calculations, regarding the amount of any Gross-Up
Payment and any other relevant matter, both to the Company and the Executive,
within fifteen (15) days of the date requested by the Company or the Executive
(if the Executive reasonably believes that any of the Total Payments may be
subject to the Excise Tax). Any Determination by the Accounting Firm shall be
binding upon the Company and the Executive. As a result of uncertainty in the
application of Section 4999 of the Code at the time of the initial Determination
by the Accounting Firm hereunder, it is possible that the Company should have
made Gross-Up Payments ("Underpayment"), or that Gross-Up Payments will have
been made by the Company which should not have been made ("Overpayments"). In
either such event, the Accounting Firm shall determine the amount of the
Underpayment or Overpayment that has occurred. In the case of the Underpayment,
the amount of such Underpayment shall be promptly paid by the Company to or for
the benefit of the Executive. In the case of an Overpayment, the Executive
shall, at the direction and expense of the Company, take such steps as are
reasonably necessary (including the filing of returns and claims for refund),
follow reasonable instructions from, and procedures established by, the Company,
and otherwise reasonably cooperate with the Company to correct Overpayment.

     Section 5.02.  Notices.  For purposes of this Agreement, all notices and
                    -------
other communications required or permitted hereunder shall be in writing and
shall be deemed to have been duly given when delivered or three (3) days after
deposit in the United States mail, certified and return receipt requested,
postage prepaid, addressed (1) if to the Executive, to William Malloy at his
address shown on the Company records, and if to the Company, to Peapod, Inc.,
9933 Woods Drive, Skokie, Illinois 60077-1031, attention Chairman of the Board
with a copy to the Secretary, or (2) to such other address as either party may
have furnished to the other in writing in accordance herewith, except that
notice of change of address shall be effective only upon receipt.

     Section 5.03.  Company's Authority; No Conflict.  The Company represents
                    --------------------------------
and warrants to the Executive that the Company has full right and authority to
execute and deliver this Agreement and to comply with the terms and provisions
hereof and that the execution and delivery of this Agreement and compliance with
the terms and provisions hereof by the Company will not conflict with or result
in a breach of the terms, conditions or provisions of any agreement, restriction
or obligation by which the Company is bound.

     Section 5.04.  Executive's Authority; No Conflict.  The Executive
                    ----------------------------------
represents and warrants to the Company that the Executive has full right and
authority to execute and deliver this Agreement and to comply with the terms and
provisions hereof and that the execution and delivery of this Agreement and
compliance with the terms and provisions hereof by the Executive will not
conflict with or result in a breach of the terms, conditions or provisions of
any agreement, restriction or obligation by which the Executive is bound.

     Section 5.05.  Assignment and Succession.  The Agreement shall be binding
                    -------------------------
upon and

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shall operate for the benefit of the parties hereto and their respective legal
representatives, legatees, distributees, heirs, and successors and assigns.
Executive acknowledges that the services he renders pursuant to this Agreement
are unique and personal. Accordingly, Executive may not assign any of the
Executive's rights contained in this Agreement or delegate any of his duties
hereunder. The Company may assign, and shall require a purchaser or transferee
of all or substantially all of the Company's assets to assume, the Company's
rights, duties or obligations under this Agreement.

     Section 5.06.  Headings.  The Article, Section paragraph and subparagraph
                    --------
headings are for convenience of reference only and shall not define or limit the
provisions hereof.

     Section 5.07.  Applicable Law.  This Agreement shall at all times be
                    --------------
governed by and construed, interpreted and enforced in accordance with the
internal laws (as opposed to conflict of laws provisions) of the State of
Illinois.

     Section 5.08.  Severability.  Whenever possible, each provision of this
                    ------------
Agreement will be interpreted in such manner as to be effective and valid under
applicable law.  In the event that any provision of this Agreement shall be held
to be void or unenforceable, the remaining provisions of this Agreement shall
continue in full force and effect.

     Section 5.09.  Waiver, Etc.  The waiver of a breach of any provision of
                    ------------
this Agreement shall not operate or be construed to be a waiver of any other or
a subsequent breach.  No delay or omission in the exercise of any power, remedy,
or right herein provided or otherwise available to any party shall impair or
affect the right of such party thereafter to exercise the same.  Any extension
of time or other indulgence granted to a party hereunder or to any other person
shall not otherwise alter or affect any power, remedy or right of any other
party, or obligations of the party to whom such extension or indulgence is
granted except as specifically waived.

     Section 5.10.  Dispute Resolution.  Any controversy or claim arising out of
                    ------------------
or relating to this Agreement, or the breach thereof, shall be settled by
arbitration administered by the American Arbitration Association ("AAA") in
accordance with its rules, to the extent not inconsistent with this provision.
Judgment upon the award rendered by the arbitrator may be entered in any court
having jurisdiction thereof.  Such arbitration shall be conducted in Chicago,
Illinois before a single arbitrator.  The parties shall select an arbitrator by
mutual agreement from a panel of arbitrators experienced in arbitrating
employment disputes proposed by AA.  If the paries are unable to agree on an
arbitrator, AAA shall select an arbitrator in accordance with its procedures.
Nothing herein shall preclude the Company from seeking and/or obtaining
injunctive relief under the Employee Nonsolicitation and Noncompete Agreement
required hereunder to be executed by the Executive.

     Section 5.11.  Entire Agreement.  This Agreement, together with the
                    ----------------
agreements  referred to herein, contain the entire agreement of the parties
relating to the subject matter hereof including, but not limited to, any
previous written agreements concerning Executive's employment with Company.
This Agreement may not be modified or discharged orally, but only by an
agreement in writing signed by the party against whom enforcement of any change,
modification, waiver, extension, or discharge is sought.

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<PAGE>

     Section 5.12.  Legal Fees and Expenses.  The Company will pay all
                    -----------------------
reasonable legal fees and related expenses incurred by the Executive in
connection with negotiation and preparation of this Agreement and related
documents.

     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed as of the day and year first above written.

                         PEAPOD, INC.

                         By:  /s/ Andrew B. Parkinson
                            --------------------------------------------
                              Andrew B. Parkinson, Chairman of the Board

                         By:  /s/ William Malloy
                            --------------------------------------------
                              William Malloy

                                       8<PAGE>

                                                                   Exhibit 10.18

                   NONSOLICITATION AND NONCOMPETE AGREEMENT

     This agreement ("Agreement"), dated as of September 27, 1999, is being
entered into by and between Peapod, Inc., a Delaware corporation (the
"Company"), and William A. Malloy (the "Employee") as a condition of Employee's
employment with the Company.

     1.   Definitions.  The following terms when used in this Agreement shall
          -----------
have the respective meanings set forth herein.

          (a)  "Company" shall be deemed to include Peapod, Inc., its
successors, and any and all divisions and subsidiaries now existing or hereafter
formed.

          (b)  "Employment Term" means the time period during which Employee is
employed by the Company on a full or part-time basis.

          (c)  "Proprietary Information" means all nonpublic information
(whether or not specifically identified as confidential) that is disclosed to,
developed or learned by Employee as a result of Employee's employment by the
Company and that relates to the business, finances, products, services,
customers, research or development of the Company, in any form including
written, graphic and electronic, whether previously existing, now existing or
arising hereafter, whether conceived or developed by others or by the Employee
alone or with others, and whether or not conceived or developed during regular
working hours. Proprietary Information shall include, but not be limited to,
information regarding Work Product; access codes and security devices used in
software systems; databases of information; software (in both source and object
code versions); specifications for hardware and software systems; other
technical and scientific know-how and data; customers and customer transactions;
suppliers and other business alliances; marketing and product plans; objectives
and strategies; financial information; operating processes and techniques,
training programs and methods; and information disclosed to the Company by its
business partners, licensees, customers and clients with respect to which the
Company has an obligation of confidentiality.

               Proprietary Information shall not include any information that
Employee can demonstrate (i) has become publicly known through no wrongful act
or breach of any obligation of confidentiality; (ii) was rightfully received by
Employee on a nonconfidential basis from a third party (provided that such third
party is not known to Employee to be bound by a confidentiality agreement with
the Company or another party); (iii) was lawfully known to Employee prior to the
time it was disclosed to Employee by the Company or not learned by Employee
during the Employment Term; or (iv) is approved in writing by the Company for
disclosure.

          (d)  "Work Product" means all tangible things which Employee authors
or otherwise develops in whole or in part while performing his or her duties for
the Company during the Employment Term including, without limitation, all
tangible embodiments of all Proprietary Information.

          (e)  "Competitor" means any person or entity which engages in the
business of (i) providing internet or online grocery shopping or grocery
delivery services; (ii) providing market research
<PAGE>

or media services based on data obtained from consumers who shop for groceries
via the internet, personal computer, interactive television or other electronic
means; or (iii) providing any other product or service in direct competition
with a Material Product or Service provided by the Company.

          (6)  "Material Product or Service" means a product or service from
                         -------
which the Company derived more than 5% of its gross revenue during the
immediately preceding fiscal year or is expected, based on the Company's
business plan, to represent more than 5% of the Company's gross revenue for its
current fiscal year. The determination of the preceding and current fiscal year
and expected revenues shall be made upon termination of the Employment Term.

     2.   Proprietary Information.
          -----------------------

          (a)  Employee shall not during employment or thereafter (i) disclose,
directly or indirectly (except as the Employee's employment duties to the
Company may require and except as required by law), any Proprietary Information
to any person other than the Company or authorized current employees thereof, or
to such other persons to whom the Employee has been specifically instructed to
make disclosure by the Company, and in all such cases only to the extent
required in the course of the Employee's service to the Company, or (ii) use
Proprietary Information other than in furtherance of the business of the
Company. Employee agrees to keep all Proprietary Information in a fiduciary
capacity for the sole benefit of the Company.

          (b)  Employee acknowledges that the Company owns all copyrights,
patents, trade secrets and other proprietary rights to all Proprietary
Information and Work Product. Employee hereby assigns to the Company all right,
title and interest in all such copyrights, patents, trade secrets and other
proprietary rights that Employee may have or may hereafter acquire by operation
of law or otherwise. Such assignment obligations shall not apply to an invention
(as the term is used in The Illinois Employee Patent Act) for which no
equipment, supplies, facilities or trade secret information of the Company was
used and which was developed entirely on the Employee's own time, unless the
invention relates (i) to the Company's actual or demonstrably anticipated
research or development, or (b) the invention results from any work performed by
the Employee for the Company.

          (c)  Upon termination of the Employment Term or at any time upon the
Company's request, Employee shall promptly deliver to the Company without
retaining copies, all tangible things which are or contain Proprietary
Information.

     3.   Competition.
          -----------

          (a)  Employee shall not during the Employment Term and for a period of
twelve (12) months after the termination of the Employment Term (irrespective of
the cause of such termination), without the prior written consent of the
Company, either directly or indirectly:

               (i)  be a Competitor or an employee of a Competitor, have any
interest (whether as a proprietor, partner, stockholder, principal or owner) in
any person or entity which is a Competitor (other than the ownership solely for
investment purposes of not more than one
<PAGE>

percent of the shares of any corporation, the shares of which are publicly
traded); or provide financial, technical, marketing or other assistance or act
as a representative, agent, advisor or consultant to any Competitor;

               (ii)  hire or otherwise engage the services of, as an employee,
consultant or in other similar capacity, any person then employed or who had
been employed during the preceding ninety (90) day period by the Company, or
solicit, directly or indirectly, such person either to terminate or diminish
employment with the Company, or to work for any other person or entity, whether
or not a Competitor; or

               (iii) solicit any customer, business partner, licensee or client
of the Company to terminate or diminish its business relationship with the
Company or to purchase any product or service that is or may be used as a
substitute for any product or service of the Company.

          (b)  Employee acknowledges and agrees that the limitations set forth
in this Section 3 are reasonable with respect to scope and duration and are
properly required for the protection of the legitimate business interests of the
Company and do not unduly or unnecessarily inhibit employee's post-employment
opportunities.

     4.   Remedies for Breach. Employee acknowledges that his or her failure to
          -------------------
comply with any of the terms of Sections 2 or 3 of this Agreement will result in
irreparable injury to the Company for which the remedy at law will be
inadequate. Employee agrees that, in any suit that may be brought by the Company
or its successors for Employee's violation of this Agreement, an order may be
entered enjoining Employee from violating this Agreement or continuing to
violate it. Employee further agrees that a temporary or preliminary injunction
or restraining order may be granted immediately upon the commencement of any
suit and without notice or posting of security. Any injunction will be without
prejudice to any other cause of action for money damages or otherwise which the
Company may have against Employee.

     5.   General.
          -------

          (a)  Notification of Subsequent Employer. Employee agrees that the
Company may present a copy of this Agreement to any of Employee's subsequent
employers.

          (b)  Entire Agreement. This Agreement contains the entire agreement
between Peapod and Employee relating to the subject matter hereof and supersedes
all prior agreements and communications between such parties, oral or written,
respecting such subject matter.

          (c)  Severability. If any provision of this Agreement is held to be
unenforceable, for any reason, it shall be modified rather than voided, if
possible, in order to achieve the intent of the parties. In any event, such
unenforceability shall not affect the enforceability of any other provisions,
and all other provisions of this Agreement shall continue

                                       3
<PAGE>

to be valid and enforceable.

          (d)  No Third Party Beneficiaries.  Except as provided in this
Agreement, nothing in this Agreement shall confer any rights upon any person or
entity which is not a party hereto.

          (e)  Survival of Agreements.  The obligations of Employee contained in
Sections 2 and 3 of the Agreement shall survive the termination of Employee's
employment with the Company.

          (f)  Governing Law.  This Agreement shall be governed by and construed
in accordance with the laws of the State of Illinois, without giving effect to
principles of conflict of law.

          (g)  Understand Agreement. EMPLOYEE REPRESENTS AND WARRANTS THAT
EMPLOYEE (a) HAS READ AND UNDERSTOOD EACH AND EVERY PROVISION OF THIS AGREEMENT,
(b) HAS HAD THE OPPORTUNITY TO OBTAIN ADVICE FROM LEGAL COUNSEL OF HIS CHOICE IN
ORDER TO INTERPRET ANY AND ALL PROVISIONS OF THIS AGREEMENT, (c) HAS HAD THE
OPPORTUNITY TO ASK THE COMPANY QUESTIONS ABOUT THIS AGREEMENT AND ANY SUCH
QUESTIONS EMPLOYEE HAS ASKED HAVE BEEN ANSWERED TO HIS OR HER SATISFACTION, AND
(d) HAS BEEN GIVEN A COPY OF THIS AGREEMENT. EMPLOYEE AGREES THAT THE
RESTRICTIONS THIS AGREEMENT CONTAINS ARE FAIR AND APPROPRIATE UNDER THE
CIRCUMSTANCES.

     The parties hereby enter into this Agreement as of the date first above
written.

                         PEAPOD, INC.

                         By:  /s/ Andrew B. Parkinson
                            ----------------------------------------------------

                              /s/ William Malloy
                            ----------------------------------------------------
                              William Malloy

                                       4

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