Document:

EX-10.6

 Exhibit 10.6 

13 June 2017 

FARFETCH.COM LIMITED 
 and

 FARFETCH UK LIMITED 

and 
 ADVANCE MAGAZINE
PUBLISHERS INC. 
  
  

COLLABORATION SERVICES AGREEMENT 
  

 

 STRICTLY PRIVATE AND CONFIDENTIAL 

TABLE OF CONTENTS 
  

							
	 	 	 	  	Page	 
			
	1.        	 	DEFINITIONS AND INTERPRETATION:	  	 	1	 
			
	2.	 	COMMENCEMENT AND TERM	  	 	6	 
			
	3.	 	GOVERNANCE AND OBJECTIVES	  	 	6	 
			
	4.	 	OBLIGATIONS OF AMP	  	 	6	 
			
	5.	 	OBLIGATIONS OF FARFETCH	  	 	7	 
			
	6.	 	INTELLECTUAL PROPERTY	  	 	7	 
			
	7.	 	TRANSACTION DATA AND REPORTS	  	 	9	 
			
	8.	 	PERSONAL DATA	  	 	9	 
			
	9.	 	COMMISSION AND PAYMENT	  	 	9	 
			
	10.	 	AFFILIATE TERMS AND CONDITIONS	  	 	10	 
			
	11.	 	EXCLUSIVITY	  	 	11	 
			
	12.	 	WARRANTIES	  	 	11	 
			
	13.	 	LIMITATION OF LIABILITY	  	 	12	 
			
	14.	 	INDEMNITY	  	 	12	 
			
	15.	 	TERMINATION	  	 	13	 
			
	16.	 	ESCALATION PROCEDURE	  	 	14	 
			
	17.	 	NOTICES.	  	 	14	 
			
	18.	 	CONFIDENTIALITY	  	 	15	 
			
	19.	 	GENERAL	  	 	15	 
		
	SCHEDULE 1	  	 	19	 
			
		 	SERVICES	  			
			
	1.	 	SERVICES	  	 	19	 
		
	SCHEDULE 2 	  	 	23	 
		
	SCHEDULE 3 	  	 	24	 
			
		 	AFFILIATE TERMS AND CONDITIONS	  			

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

 COLLABORATION SERVICES AGREEMENT 

THIS AGREEMENT is dated 13 June 2017, and is entered into by and between: 

 

	(1)	FARFETCH.COM LIMITED, a company incorporated in the Isle of Man with company registration number 000657V, whose registered office is at Grosvenor House, 66-67 Athol Street,
Douglas, Isle of Man, IM1 1JE (“FF.com”); 

  

	(2)	FARFETCH UK LTD, a company incorporated in England and Wales with company registration number 06400760 and having its registered office at 4th Floor The Bower, 211 Old Street, London EC1V 9NR
(“Farfetch”); and 

  

	(3)	ADVANCE MAGAZINE PUBLISHERS INC., a company incorporated in the United States of America with Employer Identification Number 13-3479374 and having an office at One World
Trade Center, New York, NY 10007 (“AMP”), 

 being the “Parties” and each being a “Party”.

 WHEREAS: 
  

	(A)	AMP is entering into this Agreement at the request of FF.com and in consideration for FF.com executing the Warrant Instrument; 

  

	(B)	Farfetch owns and operates a leading global fashion online marketplace platform; 

  

	(C)	The Advance Group (defined below) is a leading provider of lifestyle content; and 

  

	(D)	The Parties wish to collaborate by entering into an Affiliate Program (as defined below) and as otherwise described in this Agreement. 

NOW, THEREFORE, it is agreed as follows: 
  

	1.	DEFINITIONS AND INTERPRETATION: 

  

	1.1	In this Agreement, the following capitalised terms shall have the following meanings: 

“Advance Group” means AMP and its Affiliates which owns or operates any of the Advance Group Websites or AMP Marks; 

“Advance Group VGS Brand Websites” means the website in each country listed in Appendix 1 to Schedule 1 bearing the
“Vogue”, “GQ”, and “Self” AMP Brands which are owned and operated by the Advance Group, and any other websites owned and operated by the Advance Group which the Parties may agree in writing to add to this Agreement from
time to time; 
 “Advance Group Websites” means the Advance Group VGS Brand Websites and the other websites, applications
and Social Network pages associated with the AMP Brands in the countries listed in Appendix 1 to Schedule 1, and any other websites or applications to which the Advance Group has rights which the Parties may agree in writing to add to this Agreement
from time to time; 
 “Affiliate” means, in relation to a body corporate, any subsidiary or holding company of such body
corporate or an entity that is directly or indirectly controlled by or under common ownership or control with such body corporate, in each case from time to time; 

“Affiliate Commission” has the meaning given to it in Clause 9.1; 

  
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 “Affiliate Program” means an arrangement, whereby the operators of two
websites agree that if the first directs a person to the second operator’s website through a direct link and the person directed engages in a transaction, subject to the terms of the program, the second operator will pay the first operator a
commission on that transaction; 
 “Affiliate Terms and Conditions” means Farfetch’s standard affiliate terms and
conditions for its Affiliate Program, the current version of which is set out at Schedule 3 and which may be amended from time to time by Farfetch by notification in writing to AMP; 

“Agreement” means this agreement between the Parties which includes these terms and conditions and the Schedules and
Appendices; 
 “AMP Brands” means the marks of the Advance Group listed in Appendix 1 to Schedule 1; 

“AMP Content” has the meaning set out in clause 6.2.1; 

“AMP Referred Transactions” means those transactions Concluded in the Cookie Window following the Customer being referred to
the Farfetch Platform from any of the Advance Group Websites or other Advance Group owned online sources (including Advance Group email) excluding: 
  

	 	(a)	the Online Shopping Guides and any other sources agreed by the Parties from time to time; and 

  

	 	(b)	those transactions that have been excluded in accordance with Farfetch’s De-Duplication Policy; 

“Applicable Law” means any of the following, to the extent that it applies to a Party: 

 

	 	(a)	any statute, directive, order, enactment, regulation, bylaw, ordinance or subordinate legislation in force from time to time; 

  

	 	(b)	the common law and the law of equity; 

  

	 	(c)	any binding court order, judgment or decree; 

  

	 	(d)	any applicable industry code, policy or standard enforceable by law; and 

  

	 	(e)	any applicable direction, statement of practice, policy, rule or order that is set out by a governmental regulator that is binding on the Parties, 

in any jurisdiction; 

“Brand Guidelines” means a Party’s brand guidelines (if any) relating to the use of such Party’s trademarks as may
be provided in writing to the other Party from time to time; 
 “Business Day” a day other than a Saturday, Sunday or public
holiday in the United Kingdom when banks in London are open for business; 
 “Cash Balance” has the meaning given to it in
the Warrant Instrument; 
 “Commercially Reasonable Efforts” means taking such steps and performing in such a manner
as a well-managed company would undertake where such company was acting in a determined, prudent and reasonable manner to achieve the particular result for its own benefit; 

  
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 STRICTLY PRIVATE AND CONFIDENTIAL 

 

 “Concluded” means the Customer has made an order for products or services
through the Farfetch Platform and completed the transaction and such order has not been cancelled or returned within the applicable cancellation or return period; 

“Control” shall be as defined in section 1124 of the Corporation Tax Act 2010, and the expression “Change of
Control” shall be construed accordingly; 
 “Cookie Window” means thirty (30) days from the date that the
Referral Cookie is placed on the Customer’s device; 
 “Customer” means an end user who visits the Advance Group
Websites or other Advance Group owned online sources and/or Farfetch Platform, as the context dictates; 
 “Effective Date”
means the date set forth at the beginning of this document; 
 “Escalation Procedure” has the meaning set out in Clause 16;

 “Exercise Date” has the meaning given to it in the Warrant Instrument; 

“Exercise Notice” has the meaning given to it in the Warrant Instrument; 

“Extension Term” has the meaning given to it in Clause 2.1; 

“Farfetch’s De-Duplication Policy” means Farfetch’s De-Duplication policy set out in the Affiliate Terms and Conditions; 
 “Farfetch
Brand” means the mark “Farfetch”; 
 “Farfetch Platform” means the global fashion online
marketplace platform owned and operated by Farfetch which enables luxury brands and boutiques to sell products to consumers; 
 “Good
Industry Practice” means the degree of skill, diligence, prudence and foresight which would ordinarily be expected to be observed by a skilled and experienced professional of international repute engaged in the same or similar type of
undertaking as that of a leading online content provider under the same or similar circumstances; 
 “Gross Transaction
Value” means the value of each AMP Referred Transaction in the relevant currency, excluding applicable taxes (including VAT) and postage/delivery fees; 

“Initial Period Amount” means the cumulative Affiliate Commission payable in relation to AMP Referral Transactions that occur
during each Quarter in the Initial Period; 
 “Initial Period” means the period beginning on the earlier of the date AMP
completes the integration described in Clause 4.2.2 or three (3) months from the Effective Date, and ending on the date which is eighteen (18) months therefrom; 

“Initial Term” has the meaning given to it in Clause 2.1; 

“Intellectual Property Rights” means all rights in patents, utility models, trade marks, service marks, logos, getup, trade
names, internet domain names, copyright (including rights in computer software), design rights, moral rights, database rights, topography rights, confidential information and knowledge (including know how, inventions, secret formulae and processes,
market information, and lists of customers (including Customers) and suppliers), and rights protecting goodwill and reputation, in all cases whether registered or unregistered; all other forms of protection having a similar nature or effect anywhere
in the world to any of the foregoing and applications for or registrations of any of the foregoing rights which subsist or will subsist now or in the future; 

  
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 STRICTLY PRIVATE AND CONFIDENTIAL 

 

 “Listing” has the meaning given to it in Farfetch.com’s constitutional
documents; 
 “Materials” means, in the case of: 
  

	 	(a)	Farfetch: the Farfetch Brand and the Farfetch images and product feed accessed by AMP via the Performance Horizon Platform, and any other product recommendations, images and associated content provided by Farfetch to
AMP to enable AMP to provide the Services; and 

  

	 	(b)	AMP: the AMP Brands, AMP Content, Online Shopping Guides and Promotional Posts; 

“MCA” means the Mutual Confidentiality Agreement entered into between the Parties as of March 27, 2017; 

“Online Shopping Guides” has the meaning given to it in paragraph 1.1 of Schedule 1; 

“Ordinary Shares” means the ordinary shares in the capital of Farfetch.com having par value of £0.10 each and
having the rights and privileges set out in Farfetch.com’s constitutional documents; 
 “Quarter” has the meaning given
to it in the Warrant Instrument; 
 “Performance Horizon Group” means Performance Horizon Group Limited, registered in
England & Wales with registration number 07188234 at Level 8, West One, Forth Banks, Newcastle upon Tyne, NE1 3PA; 

“Performance Horizon Platform” means the Performance Horizon Group’s software as a service platform providing the
technical tools for, and through which Farfetch offers, the Affiliate Program; 
 “Personal Data” means personally
identifiable information as defined by Applicable Law; 
 “Promotional Posts” means posts by the Advance Group to Social
Networks generated by the Advance Group for the purpose of referring Customers to Farfetch as further described in Schedule 1; 

“Referral Cookie” means the cookie which has been obtained from and/or through the Performance Horizon Platform placed on a
Customer’s device when interacting with the Advance Group Websites used to track whether the Customer is referred to or otherwise accesses the Farfetch Platform out of the immediate session in which the Customer was interacting with the Advance
Group Websites; 
 “Restricted Websites” has the meaning given to it in Clause 11.1; 

“Services” means the services, tasks, functions and responsibilities described in Schedule 1 and any additional services or
tasks agreed in writing from time to time via the governance structure described in Clause 3; 
 “Social Network” means any
website or other application which is primarily dedicated to enabling users to communicate with each other by posting content such as information, comments, messages and images, including, but not limited to, Facebook, Twitter, Pinterest and
Instagram; 

  
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 STRICTLY PRIVATE AND CONFIDENTIAL 

 

 “Term” means the Initial Term and any Extension Term; 

“Transaction Data” means the data set out in Schedule 2 relating to AMP Referred Transactions; 

“VAT” means value added tax imposed in compliance with European Council Directive 2006/112/EC and any national implementing
legislation thereto, or any similar tax imposed in any jurisdiction outside the European Union; 
 “Warrant Instrument”
means the warrant instrument executed by Farfetch.com dated on or about the date hereof in connection with this Agreement. 
  

	1.2	In this Agreement, unless the context otherwise requires: 

  

	 	1.2.1	Any phrase introduced by the terms “including”, “include”, “in particular” or any similar expression shall be construed as illustrative and shall not limit the sense of the words preceding
those terms. 

  

	 	1.2.2	References to “USD” or “$” is a reference to the lawful currency from time to time of the United States. 

  

	 	1.2.3	A reference to “writing” or “written” includes email. 

  

	 	1.2.4	any reference to a “Schedule”, unless the context otherwise requires, is a reference to the relevant schedule to this Agreement, and any reference to a “clause”, unless the context otherwise
requires, is a reference to a clause in this Agreement or the relevant Schedule; 

  

	 	1.2.5	the clause and paragraph headings and the contents page in this Agreement are included for convenience purposes only and shall not affect the interpretation of this Agreement; 

 

	 	1.2.6	use of the singular in this Agreement includes the plural and vice versa; 

  

	 	1.2.7	any reference to a Party or the Parties includes their successors in interest and permitted assigns; 

  

	 	1.2.8	any reference to “persons” includes natural persons, companies, corporations, partnerships, limited liability companies, firms, associations, organisations, governmental authorities, foundations and trusts (in
each case, whether or not having separate legal personality); 

  

	 	1.2.9	any reference to a statute, statutory provision or subordinate legislation shall, except where the context otherwise requires, be construed as referring to such legislation as amended and in force from time to time and
to any legislation which re-enacts or consolidates (with or without modification) any such legislation; 

  

	 	1.2.10	unless otherwise defined, terms used in their relevant business context shall be interpreted in accordance with their generally understood meaning in that industry or business context; 

 

	 	1.2.11	any reference to any agreement or other instrument shall, except where expressly provided to the contrary, include any amendment, variation or novation (in whole or in part) of or to such agreement or other instrument.

	 	1.2.12	References to this Agreement include this Agreement as amended or varied in accordance with its terms. 

  
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 STRICTLY PRIVATE AND CONFIDENTIAL 

 

	1.3	If there is a conflict between the terms and conditions of this Agreement, the Schedules and any other document incorporated by reference into this Agreement, then such conflict shall be resolved by giving precedence to
such different parts of this Agreement in the following order of precedence (unless expressly agreed otherwise by the Parties in any document incorporated by reference): 

 

	 	1.3.1	first, Clauses 1 to 19 of this Agreement; 

  

	 	1.3.2	second, the schedules; and 

  

	 	1.3.3	third, any documents incorporated by reference. 

  

	2.	COMMENCEMENT AND TERM 

  

	2.1	This Agreement shall commence on the Effective Date and, subject to earlier termination pursuant to Clause 15 shall continue for five years following which the Agreement shall automatically expire (the “Initial
Term”), unless at least 3 months’ prior to the expiry of the Initial Term a Party notifies the other Party, in writing, of its wish to extend the term and the Parties agree in writing to extend the term of the Agreement for such period
as may be agreed between the Parties (the “Extension Term”). 

  

	2.2	Unless otherwise agreed between the Parties in writing, each Extension Term will be on the same terms in effect immediately prior to such renewal. 

 

	2.3	AMP agrees to enter into, and comply with its obligations under, this Agreement at the request of FF.com and in consideration for FF.com executing the Warrant Instrument and granting to AMP the Warrant (as defined in
the Warrant Instrument). 

  

	3.	GOVERNANCE AND OBJECTIVES 

  

	3.1	Each of the Parties shall appoint a suitably experienced individual who will have the day-to-day responsibility for the management of this
Agreement, including the management of risks associated with this Agreement (each a “Representative”). 

  

	3.2	The Parties shall, within 3 months of the Effective Date, agree on a governance framework, which will include, without limitation, frequency of meetings, seniority of personnel at meetings, objectives planning,
mechanisms for measuring performance and key roles, including commercial and affiliate managers, product engineering leads and the project owner and the structure of how the Parties will work together in an effort to agree on further tasks, services
and other activities to further their collaborative relationship. 

  

	4.	OBLIGATIONS OF AMP 

  

	4.1	AMP shall and shall procure that Advance Group shall perform the Services: 

  

	 	4.1.1	in accordance with the terms of this Agreement, including the Affiliate Terms and Conditions (under which AMP is referred to as ‘affiliate’ or ‘publisher’ (as applicable)); 

 

	 	4.1.2	with reasonable care and skill and in accordance with Good Industry Practice; and 

  

	 	4.1.3	in compliance with Applicable Laws. 

  
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 STRICTLY PRIVATE AND CONFIDENTIAL 

 

	4.2	AMP shall: 

  

	 	4.2.1	ensure its systems for the U.S. Advance Group Websites integrate with the Performance Horizon Platform to track links to pay the Affiliate Commission under this Agreement within the first three (3) months of the
Term; 

  

	 	4.2.2	work towards ensuring its systems for the non-U.S. Advance Group Websites integrate with the Performance Horizon Platform to track links to pay the Affiliate Commission under this
Agreement during rollout of the “Copilot” content management system, and AMP will provide to Farfetch its roadmap, including timing, for doing so within the first month of the Term; 

 

	 	4.2.3	promptly notify Farfetch in writing in the event: 

  

	 	(a)	a third party ecommerce market place makes an offer that AMP management is seriously considering for acceptance by Advance Group; or 

 

	 	(b)	any member of the Advance Group offers to a third party ecommerce market place the opportunity for the Advance Group to, 

post more than 54 promotional posts per month across the Advance Group’s Social Network (“Third Party Proposal”) and
provide Farfetch an opportunity to increase Farfetch’s minimum number of Promotional Posts per month on Advance Group’s Social Network to match or exceed the number of promotional posts set forth in the Third Party Proposal under
substantially similar commercial terms as the Third Party Proposal. 
  

	5.	OBLIGATIONS OF FARFETCH 

  

	5.1	Farfetch shall: 

  

	 	5.1.1	pay all ongoing fees for use of the Performance Horizon Platform hereunder (i.e., there will no payment due by the Advance Group therefore); 

 

	 	5.1.2	use Commercially Reasonable Efforts to co-operate with AMP and shall provide to AMP, at AMP’s written request and subject to any confidentiality or other legal restrictions,
such information concerning Farfetch as is reasonably necessary to enable AMP to perform the Services; 

  

	 	5.1.3	continue to include luxury brands in its merchandise and use Commercially Reasonable Efforts to maintain sufficient quantities of such luxury merchandise for sale through the Farfetch Platform to enable Advance Group to
fulfil the Services under this Agreement; and 

  

	 	5.1.4	operate its Affiliate Program and otherwise perform its obligations under this Agreement: 

  

	 	(a)	in accordance with the terms of this Agreement; 

  

	 	(b)	with reasonable care and skill and in accordance with Good Industry Practice; and 

  

	 	(c)	in compliance with Applicable Law. 

  

	6.	INTELLECTUAL PROPERTY 

  

	6.1	Nothing in this Agreement, or any part thereof, will operate to transfer ownership of any Intellectual Property Rights, or any part thereof, belonging to a Party or its Affiliates (including the Advance Group).

  
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 STRICTLY PRIVATE AND CONFIDENTIAL 

 

	6.2	AMP hereby grants (or shall procure the grant) to Farfetch, during the Term, a worldwide, non-exclusive, non-transferable, royalty free,
licence to: 

  

	 	6.2.1	embed on the Farfetch Platform any content (including images) posted by Advance Group on its Advance Group VGS Brand Websites’ Social Network pages that is made available for dissemination via the Social
Networks’ public API (“AMP Content”), provided Farfetch does not alter the content or links, and provided further that AMP reserves the right to object at any time to a particular use in the event Advance Group becomes aware it
does not have rights in such content, and Farfetch will make such reasonable changes requested by AMP (which may include, for the sake of clarity, ceasing such use); 

 

	 	6.2.2	create a section of the Farfetch Platform called “The Vogue Edit” exclusively featuring the Vogue Online Shopping Guide (and branded with the “Vogue” AMP Brand) and another section of the Farfetch
Platform called “The GQ Edit” exclusively featuring the GQ Online Shopping Guide (and branded with the “GQ” AMP Brand), or such other name(s) for such sections as determined in AMP’s sole discretion (the “Edit
Sections”), provided that: (i) all usage of the AMP Brands complies with AMP’s Brand Guidelines, (ii) Farfetch provides an opportunity for AMP to review and approve the look-and-feel of the Edit Sections and all use of the AMP Brands prior to going live; and (iii) Farfetch may not alter, change, edit or revise the Online Shopping Guides without AMP’s prior written
approval; 

  

	 	6.2.3	use Promotional Posts on the Farfetch Platform and Social Network, where such use is through embedding or reposts; and 

  

	 	6.2.4	use the AMP Brands solely in connection with the Services and to benefit from the rights granted to it under the Agreement. 

  

	6.3	Any and all goodwill arising from Farfetch’s use of the AMP Materials will inure to the benefit of AMP. 

  

	6.4	Farfetch agrees that nothing in this Agreement shall give Farfetch any right, title or interest in the AMP Materials other than the right to use the same in accordance with this Agreement. 

 

	6.5	Farfetch hereby grants (or shall procure the grant) to AMP, during the Term, a worldwide, non-exclusive, non-transferrable, royalty free
licence to use: 

  

	 	6.5.1	the Farfetch Materials solely to provide the Services; 

  

	 	6.5.2	the Farfetch Brand solely to provide the Services and in accordance with Farfetch’s Brand Guidelines and the Affiliate Terms and Conditions. 

 

	6.6	Any and all goodwill arising from AMP’s use of the Farfetch Materials will inure to the benefit of Farfetch. 

  

	6.7	AMP agrees that nothing in this Agreement shall give AMP any right, title or interest in the Farfetch Materials other than the right to use the same in accordance with this Agreement. 

 

	6.8	Each Party shall promptly give written notice to the other Party of any actual, threatened or suspected infringement of the other Party’s Intellectual Property Rights resulting from fulfilment of its obligations
under this Agreement of which it becomes aware. 

  
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	7.	TRANSACTION DATA AND REPORTS 

  

	7.1	Farfetch will provide AMP with Transaction Data through the Performance Horizon Platform. 

  

	7.2	Within five (5) Business Days of the end of each month, AMP will provide a report outlining the number of impressions served and on which sites such servings were made in providing the promotional inventory Service
as set out in Clause 1.3 of Schedule 1 during the previous month. 

  

	7.3	The Parties may agree to discuss opportunities to exchange data in compliance with Applicable Law for the benefit of both Parties, including for example syncing the Transaction Data with AMP’s data in its digital
(data) management platform (DMP), but, for the avoidance of doubt, there is no obligation on either Party to enter into any agreement regarding the same and any agreement to undertake such opportunities shall be subject to agreement on terms and
conditions, including any charges or other consideration payable. 

  

	8.	PERSONAL DATA 

  

	8.1	This Agreement does not contemplate either Party processing Personal Data for and on behalf of the other Party. To the extent either Party processes Personal Data to fulfil its obligations under this Agreement, such
Party will do so in compliance with Applicable Law. 

  

	8.2	To the extent that the Parties agree to changes under this Agreement that will result in either Party processing any Personal Data for and on behalf of the other Party, the Parties shall negotiate in good faith an
addendum or amendment to this Agreement to enable both Parties’ compliance with Applicable Law. 

  

	9.	COMMISSION AND PAYMENT 

  

	9.1	Farfetch shall pay to AMP a commission of 10% of Gross Transaction Value converted to USD on the date of payment (“Affiliate Commission”) in accordance with this Clause 9 for the Services
provided under this Agreement. All conversions to USD will be based on Farfetch’s standard exchange rate for all members of its Affiliate Program in effect on the Business Day of the date of payment. 

 

	9.2	Subject to Clause 9.4, on the Exercise Date, AMP may elect, in its sole discretion for up to $10,000,000 (the “Exercise Cap”) of the Initial Period Amount to be satisfied by the issuance to AMP of
Ordinary Shares in accordance with the Warrant Instrument or by payment in USD in such proportions as AMP may specify in its Election Notice; provided however, that if on the Exercise Date, the Cash Balance is less than USD 75,000,000 (the
“Minimum Balance”) or payment in USD would cause the Cash Balance to fall below the Minimum Balance, then Farfetch may elect, in its sole discretion, to defer such portion of the USD payment (the “Excess USD”) as is
necessary for it to maintain the Minimum Balance until the earlier of (i) ten (10) Business Days after the date that the payment of the Excess USD would not cause the Cash Balance to fall below the Minimum Balance, (ii) the one-year anniversary of the Exercise Date and (iii) the date any the of the events described clause 15.1 hereof shall occur that would give rise to AMP having the right with immediate effect to terminate this
Agreement by issuing a notice of termination to Farfetch. If at any time following the Exercise Date, Farfetch is able to pay some, but not all of the Excess USD without falling below the Minimum Balance, it shall reduce the outstanding amount of
the Excess USD by making such partial payment to AMP as soon as reasonably practicable. 

  

	9.3	Any portion of the Initial Period Amount in excess of Exercise Cap shall be paid to AMP in USD. 

  
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	9.4	If the Warrant Instrument has terminated in accordance with its terms, the Initial Period Amount shall be paid in USD. 

  

	9.5	Subject to Clause 9.6, AMP shall give written notice (an “Election Notice”) to FF.com stating the manner in which it wishes the Initial Period Amount to be satisfied by no later than the date which is
ten (10) Business Days after receipt by AMP (i) from the Performance Horizon Platform or such other platform as the Parties are using to monitor and track transactions hereunder of the calculation of the aggregate Affiliate Commission for
the Initial Period and (ii) receipt from the Company of its calculation of the number of Ordinary Shares capable of being subscribed on the Exercise Date in accordance with the terms of the Warrant Instrument. Farfetch shall cause such
information to be delivered to AMP by no later than thirty (30) days after the end of the Initial Period. If all or part of the Initial Period Amount is to be satisfied by the issuance to AMP of Ordinary Shares, AMP shall deliver, along with
the Election Notice, an Exercise Notice in accordance with the Warrant Instrument. 

  

	9.6	If Farfetch.com notifies AMP in accordance with clause 7.1(k) of the Warrant Instrument that a Listing is anticipated prior to the expiry of the Initial Period, AMP may serve an Exercise Notice in accordance with the
terms of the Warrant Instrument. 

  

	9.7	Following the Initial Period, Farfetch shall pay the Affiliate Commission in USD within 30 days of the date of receipt of the monthly invoice for the Affiliate Commission being generated by the Performance Horizon
Platform . Such notice shall include each of the items specified in clause 9.5(i) and (ii) above. 

  

	9.8	The Affiliate Commission and all other sums payable by or on behalf of Farfetch under this Agreement which (in whole or in part) constitute the consideration for any supply for VAT purposes are deemed to be exclusive of
any VAT which is chargeable on that supply and accordingly if VAT is or becomes chargeable on the Affiliate Commission or other such sums payable by or on behalf of Farfetch under this Agreement and the supplier (for Vat purposes) of the relevant
goods or services is required to account to the relevant tax authority for the VAT, Farfetch must pay to the supplier (in addition to and at the same time as paying the Affiliate Commission or other sum) an amount equal to the amount of the VAT (and
the supplier must promptly provide an appropriate VAT invoice to Farfetch). The Affiliate Commission and all other payments made by or on behalf of any party under this Agreement, shall be paid free from any deduction or withholding for or on
account of Tax, except for any such deductions or withholdings required by law. 

  

	9.9	Farfetch shall, each calendar quarter, pay to AMP ten thousand USD ($10,000) for creation of the Online Shopping Guides in accordance with this Agreement. 

 

	9.10	Farfetch shall, each month, on production of invoices or other proof of costs incurred reasonably acceptable to Farfetch, reimburse the Advance Group for all reasonable costs incurred in the prior calendar month
associated with gaining the necessary rights to likenesses and names of individuals and copyrighted content included in the Online Shopping Guides and Promotional Posts where they appear on the Farfetch Platform, provided that AMP shall not incur,
and Farfetch shall not pay any costs in excess of five thousand USD ($5,000) per month without Farfetch’s prior written agreement. 

  

	10.	AFFILIATE TERMS AND CONDITIONS 

  

	10.1	Notwithstanding anything in this Agreement, to the extent the Affiliate Terms and Conditions are inconsistent with the provisions of this Agreement, the provisions of this Agreement shall prevail, including, for the
avoidance of doubt, the provisions regarding termination of this Agreement and Intellectual Property Rights shall apply to the exclusion of any such provisions in the Affiliate Terms and Conditions. For the sake of clarity, the Affiliate Terms and
Conditions do not and shall not provide Farfetch a right to suspend or terminate the Advance Group’s participation in its Affiliate Program without terminating this Agreement. 

  
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	10.2	In the event Farfetch wishes to amend the Affiliate Terms and Conditions and such amendments would be likely have a material impact on this Agreement, including an impact on the Affiliate Commission payable or would
otherwise be unreasonably onerous on Advance Group, the Parties will meet to discuss and work together in good faith to resolve any issues. 

  

	11.	EXCLUSIVITY 

  

	11.1	During the period from the Effective Date until the third anniversary of the Effective Date, the Advance Group shall not enter into an affiliate partnership, involving any of the following ecommerce websites: Net-a-Porter.com, MrPorter.com, Ssense.com and MatchesFashion.com (the “Restricted Websites”). The foregoing restriction shall not be interpreted as to
prevent: 

  

	 	11.1.1	the Advance Group from engaging with the Restricted Websites on advertising or marketing campaigns except where such advertising or marketing campaign is part of Affiliate Programs; 

 

	 	11.1.2	continuing to work with “Skimlinks” or other providers that offer a similar solution, provided that the Advance Group must procure that Skimlinks and such other providers disable the opportunity for
commission on referrals from the Restricted Websites; 

  

	 	11.1.3	any member of the Advance Group from engaging with the Restricted Websites to utilize white label technology platforms of such Restricted Websites; 

 

	 	11.1.4	any member of the Advance Group from: 

  

	 	(a)	making minority equity investments in any company which has or in the future enters into affiliate programs with any or all of the foregoing Restricted Websites; and/or 

 

	 	(b)	acquiring any business which, at the time of such acquisition, has affiliate programs with any or all of the foregoing Restricted Websites, nor does this restrict any such acquired business from continuing its affiliate
programs after such acquisition; provided that revenue from the Restricted Website’s Affiliate Programs in aggregate constitute less than 50% of the acquired business’s total revenues at the time of such acquisition.

  

	12.	WARRANTIES 

  

	12.1	Each Party warrants to the other Party that as of the Effective Date: 

  

	 	12.1.1	it is validly incorporated, in existence and duly registered under the laws of its country of incorporation; 

  

	 	12.1.2	it has taken all necessary action and has all requisite power and authority to enter into and perform this Agreement in accordance with its terms; 

 

	 	12.1.3	this Agreement constitutes (or shall constitute when executed) valid, legal and binding obligations upon it; 

  
 11 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

	 	12.1.4	its execution and delivery of this Agreement and the performance of it and compliance with its terms and provisions will not conflict with or result in a breach of, or constitute a default under, its constitutional
documents, any agreement or instrument to which it is a party or by which it is bound, or any Applicable Law; 

  

	 	12.1.5	it owns or otherwise possesses sufficient Intellectual Property Rights in and to its Materials that are necessary for it to perform its obligations and grant the licences under this Agreement; 

 

	 	12.1.6	it shall obtain and retain, all third party and regulatory approvals, licences, consents and rights necessary to perform its obligations under this Agreement; and 

 

	 	12.1.7	it will use Commercially Reasonable Efforts to prevent the transmission to the other Party or its systems any viruses, worms, time bombs, Trojan horses or other harmful malicious code, files, scripts or agents.

  

	13.	LIMITATION OF LIABILITY 

  

	13.1	Nothing in this Agreement shall limit or exclude each Party’s liability for: 

  

	 	13.1.1	death or personal injury caused by its negligence, or the negligence of its personnel, agents or subcontractors; 

  

	 	13.1.2	its indemnity obligations under Clause 14; 

  

	 	13.1.3	breach of clause 18 (Confidentiality); 

  

	 	13.1.4	fraud or fraudulent misrepresentation; 

  

	 	13.1.5	any other matter in respect of which it would be illegal to exclude or attempt to exclude liability. 

  

	13.2	Subject to Clause 13.1, each Party shall not be liable to the other Party, whether in contract or tort (including negligence), for breach of statutory duty, or otherwise, arising under or in connection with this
Agreement for: 

  

	 	13.2.1	loss of profits; 

  

	 	13.2.2	any indirect or consequential loss. 

  

	13.3	Subject to Clauses 13.1, each Party’s total liability to the other Party, whether in contract, tort, negligence, misrepresentation, breach of statutory duty, or otherwise, arising under or in connection with this
Agreement shall be limited to USD 10,000,000. 

  

	14.	INDEMNITY 

  

	14.1	Each Party (the “Indemnifying Party”) will indemnify, defend, and hold the other Party (“Indemnified Party”) and its Affiliates harmless, from and against any and all losses, expenses,
costs, damages, judgments, and liabilities (including all reasonable attorneys’ fees and expenses and taxes thereon) arising out of or in connection with any claim, complaint, lawsuit, demand, cause of action, or proceeding brought by a third
party claiming that the Indemnified Party’s use of the Indemnifying Party’s Materials in accordance with this Agreement infringes any Intellectual Property Rights or other proprietary rights of any other person (“Claim”).

  
 12 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

	14.2	The Indemnified Party seeking indemnification will give prompt written notice of any applicable Claim to the Indemnifying Party; provided, however, that failure to give such notice will not relieve Indemnifying Party of
any liability hereunder (except to the extent Indemnifying Party has suffered actual prejudice by such failure). The Indemnified Party shall provide reasonable assistance to defend or settle an applicable Claim at Indemnifying Party’s expense.
The Parties agree that Indemnifying Party shall have primary control of the defence and settlement of such Claim provided that Indemnified Party shall have the right to participate in the defence and settlement negotiations of such Claim through its
own counsel at its own expense, and provided further that Indemnifying Party shall not agree to any settlement or compromise that imposes any obligation or liability on Indemnified Party without such Party’s prior written consent.

  

	15.	TERMINATION 

  

	15.1	Without affecting any other right or remedy available to it, either Party may terminate this Agreement (in whole or part) with immediate effect by giving written notice to the other Party if: 

 

	 	15.1.1	the other Party commits a material breach of this Agreement and fails to remedy that breach within a period of thirty (30) days after being notified in writing to do so; 

 

	 	15.1.2	the other Party takes any step or action in connection with its entering administration, provisional liquidation or any composition or arrangement with its creditors (other than in relation to a solvent restructuring),
being wound up (whether voluntarily or by order of the court, unless for the purpose of a solvent restructuring), having a receiver appointed to any of its assets or ceasing to carry on business or, if the step or action is taken in another
jurisdiction, in connection with any analogous procedure in the relevant jurisdiction; 

  

	 	15.1.3	the other Party suspends, or threatens to suspend, or ceases or threatens to cease to carry on all or a substantial part of its business; 

 

	 	15.1.4	the other Party’s financial position deteriorates to such an extent that in the terminating Party’s reasonable opinion the other Party’s capability to adequately fulfil its obligations under this
Agreement has been placed in jeopardy; or 

  

	 	15.1.5	either Party experiences a Change of Control save for a Change of Control which is a solvent reorganisation, reconstruction or amalgamation or a Listing. 

 

	15.2	On termination of this Agreement for whatever reason: 

  

	 	15.2.1	subject to 15.2.2, the Parties shall stop using or allowing the use of any trademarks, logos, symbols, brands or other similar identifiers (whether registered or unregistered) owned by, or licensed to them by, the other
Party under this Agreement. The licenses held by the Parties to use such Intellectual Property Rights under any other agreement between the Parties that is still in force shall not be affected; 

 

	 	15.2.2	such termination shall not affect any of the Parties’ rights and remedies that have accrued as at termination, including the right to claim damages in respect of any breach of this Agreement which existed at or
before the date of termination; 

  

	 	15.2.3	any provision of this Agreement that expressly or by implication is intended to come into or continue in force on or after termination shall remain in full force and effect; and 

  
 13 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

	 	15.2.4	each Party shall deal with the other Party’s Confidential Information (as defined in the MCA) in accordance with MCA referenced in clause 18. 

 

	16.	ESCALATION PROCEDURE 

  

	16.1	In relation to any dispute arising under or in connection with this Agreement the Parties shall, prior to pursuing legal proceedings, attempt to resolve the dispute between them in accordance with the procedure set out
in this Clause 16 (the “Escalation Procedure”). 

  

	16.2	The Escalation Procedure may be initiated by either Party by giving written notice to the other Party. All disputes shall in the first instance be referred for resolution to the CDO for AMP and the CMO for Farfetch, or,
in each case, such replacement person as may be notified to the other Party from time to time. 

  

	16.3	The Parties shall address any dispute in a timely and constructive manner that reflects the concerns and commercial interests of each Party. 

 

	16.4	If, having been referred in accordance with Clause 16.2, the dispute is not resolved within ten (10) Business Days, the Parties shall escalate the dispute for resolution to Jonathan Newhouse for AMP and the CEO for
Farfetch, or, in each case, such replacement person as may be notified to the other Party from time to time. 

  

	16.5	Nothing in this Clause 3 will restrict or delay either Party’s freedom to commence or pursue legal proceedings in accordance with Clause 19.10 to preserve any legal right or remedy, including to seek equitable
remedies. 

  

	17.	NOTICES. 

  

	17.1	Routine communications under this Agreement may be made by e-mail. Any legal notices under this Agreement, including without limitation notices regarding termination, breach,
indemnification, or other similar non-routine matters (“Legal Notices”), shall be effective only in a physical written document in the English language, addressed as provided in Clause 17.2.

  

	17.2	Legal Notices under this Agreement shall be sent for the attention of the person and to the address as set out below: 

 

			
	For Farfetch, to:	  	
		
	Name:	  	Farfetch UK Limited
	For the attention of:	  	Elliot Jordan, Chief Financial Officer, Farfetch
	Address:	  	 The Bower, 4th Floor, 211 Old Street, London, EC1V 9NR

United Kingdom

		
	with a copy to:	  	
		
	Name:	  	Farfetch UK Limited
	For the attention of:	  	Group Legal
	Address:	  	The Bower, 4th Floor, 211 Old Street, London, EC1V 9NR
		  	United Kingdom
		
	For AMP, to:	  	
		
	Name:	  	Condé Nast
	For the attention of:	  	Matthew Starker
	Address:	  	One World Trade Center, New York, NY 10007-2915
		
	with a copy to:	  	
		
	Name:	  	Sabin, Bermant & Gould, LLP
	For the attention of:	  	John Gigante
	Address:	  	One World Trade Center, 44th Floor, New York, NY 10007-2915

  
 14 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

	17.3	Each Party may notify the other Party of any change to its address or other details specified in Clause 17.2; provided that such notification shall only be effective on the date specified in such notice or five
(5) Business Days after the notice is given, whichever is later. 

  

	18.	CONFIDENTIALITY 

 The terms and conditions of the MCA are hereby incorporated into this
Agreement by reference, thereby extending the term of such MCA to run concurrent with this Agreement with respect to any Confidential Information (as defined in the MCA) exchanged by the Parties hereunder. 

 

	19.	GENERAL 

  

	19.1	Force majeure. Neither Party shall be in breach of this Agreement nor liable for delay in performing, or failure to perform, any of its obligations under this Agreement if such delay or failure results from
events, circumstances or causes beyond its reasonable control. 

  

	19.2	Assignment and other dealings. Neither Party shall assign, transfer, charge, subcontract, declare a trust over or deal in any other manner with any or all of its rights and obligations under this Agreement
without the other Party’s prior written consent, except that either Party may assign the benefit of this Agreement, in whole or in part, to, a respective Affiliate. 

 

	19.3	Entire agreement. Each Party agrees that it shall have no remedies in respect of any statement, representation, assurance or warranty (whether made innocently or negligently) that is not set out in this
Agreement or the Warrant Instrument. Each Party agrees that it shall have no claim for innocent or negligent misrepresentation based on any statement in this Agreement. This Agreement and the Warrant Instrument sets out the entire agreement and
understanding between the Parties in respect of the subject matter of this Agreement. 

  

	19.4	Variation. No variation of this Agreement shall be effective unless it is in writing and signed by the Parties (or their authorised representatives). 

 

	19.5	Waiver. A waiver of any right or remedy is only effective if given in writing and shall not be deemed a waiver of any subsequent breach or default. A delay or failure to exercise, or the single or partial
exercise of, any right or remedy shall not: 

  

	 	19.5.1	waive that or any other right or remedy; or 

  

	 	19.5.2	prevent or restrict the further exercise of that or any other right or remedy. 

  

	19.6	Severance. Where any provision of this Agreement is or becomes illegal, invalid or unenforceable in any respect under the laws of any jurisdiction, then such provision shall be deemed to be severed from this
Agreement and, if possible, replaced with a lawful provision which, as closely as possible, gives effect to the intention of the Parties under this Agreement and that, where permissible, shall not affect or impair the legality, validity or
enforceability in that, or any other, jurisdiction of any other provision of this Agreement. 

  

	19.7	Third party rights. No third party entity will have the right to enforce any provision of this Agreement as a third party beneficiary, including pursuant to the Contracts (Rights of Third Parties)
Act 1999. 

  
 15 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

	19.8	Survival. Any provisions of this Agreement which are intended to survive termination or expiry, or which are required to give effect to such termination or on-going
obligations of either Party following such termination or expiry, shall survive termination or expiry of this Agreement. 

  

	19.9	Counterparts. This Agreement may be executed in any number of counterparts which together shall constitute one agreement. 

  

	19.10	Governing law and Jurisdiction. This Agreement, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or
its subject matter or formation, shall be governed by, and construed in accordance with, the laws of England. Each Party irrevocably agrees that the courts of England shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with this Agreement or its subject matter or formation. 

  
 16 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

 SIGNATORIES 
  

	
	Signed on behalf of Farfetch UK Ltd:
	
	 /s/ José Neves

	
	Date: 13 June 2017
	
	Signed on behalf of FF.com:
	
	 /s/ José Neves

	
	Date: 13 June 2017

  
 17 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

	
	Signed on behalf of Advance Magazine Publishers Inc.:
	
	 /s/ Robert Sauerberg

	
	Date 13 June 2017

  
 18 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

 SCHEDULE 1 

SERVICES 
  

	1.	SERVICES 

  

	1.1	Online Shopping Guides 

  

	 	1.1.1	Each calendar quarter starting on July 1, 2017, AMP shall create a total of six (6) online shopping guides (“Online Shopping Guides”) as follows: (a) one (1) Online Shopping Guide geared
towards U.S. readership and customised for each of the “Vogue”, “GQ” and “Self” AMP Brands (the “U.S. OSGs”); and (b) one (1) Online Shopping Guide geared towards
non-U.S. readership and customised for each of the “Vogue”, “GQ” and “Self” AMP Brands (the “Non-U.S. OSGs”). The content
of the Online Shopping Guides will specifically link to the Farfetch Platform (or such other wholly owned and operated Farfetch website as agreed upon by the Parties). 

 

	 	1.1.2	At least thirty (30) days prior to the start of each calendar quarter, Farfetch will provide to the Advance Group the top performing themes and product categories based on market level trends and seasonality.

  

	 	1.1.3	AMP shall use Commercially Reasonable Efforts to monitor links from the Online Shopping Guides to the Farfetch Platform and promptly fix any technical issues with such functionality. 

 

	 	1.1.4	AMP will publish the U.S. OSGs on www.vogue.com, www.gq.com and www.self.com. 

  

	 	1.1.5	The Advance Group will publish the Non-U.S. OSGs on: 

  

					
	 Vogue
	  	 GQ
	  	 SELF

	 UK: http://www.vogue.co.uk/
 France:
http://www.vogue.fr/
 Italy: http://www.vogue.it/

Germany: http://www.vogue.de/
 Spain:
http://www.vogue.es/
 Mexico: http://www.vogue.mx/

India: http://www.vogue.in/
 China:
http://www.vogue.com.cn/
 Taiwan:https://www.vogue.com.tw/

Japan: https://www.vogue.co.jp/
 Russia:
http://www.vogue.ru/
	  	 Uk: http://www.gq-magazine.co.uk/

France:http://www.gqmagazine.fr/
 Italy:
https://www.gqitalia.it/
 Germany:http://www.gq-magazin.de/

Spain:http://www.revistagq.com/
 Mexico:
http://www.gq.com.mx/
 India: https://www.gqindia.com/

China: http://www.gq.com.cn/
 Taiwan:
http://www.gq.com.tw/
 Japan: https://gqjapan.jp/

Russia: http://www.gq.ru/
	  	http://www.self.com.cn/

  

	1.2	Promotional Posts 

  

	 	1.2.1	Starting July 1, 2017, the Advance Group will generate a minimum of 54 total Promotional Posts per month across Social Networks. Thirty percent (30%) of such Promotional Posts will be posted on Social Network
accounts associated with the Advance Group Websites in the U.S., and the remaining seventy percent (70%) will be posted on Social Network accounts associated with the Advance Group Websites in the non-U.S.
countries set out in Appendix 1 to this Schedule 1. The Advance Group will use Commercially Reasonable Efforts to divide the Promotional Posts allocated for non-U.S. countries among the Tiers set out in
Appendix 1 as follows: 

  

	 	(a)	50% of the 70% Promotional Posts allocated to non-U.S countries for Tier 1; 

  
 19 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

	 	(b)	35% of the 70% Promotional Posts allocated to non-U.S countries for Tier 2; and 

  

	 	(c)	15% of the 70% Promotional Posts allocated to non-U.S countries for Tier 3. 

The Parties agree to re-evaluate the effectiveness of this allocation on at least an annual basis 

 

	 	1.2.2	At least fifteen (15) days prior to the start of each calendar month, Farfetch will provide to the Advance Group the top performing themes and product categories based on market level trends and seasonality.

  

	 	1.2.3	All Promotional Posts to Instagram must: 

  

	 	(a)	have @farfetch reference included in the copy of the post, provided such practice is not in breach of Instagram’s terms and conditions; 

 

	 	(b)	feature in the main feed not in the stories segment: 

  

	1.3	Promotional Inventory 

 Provide promotional inventory for the purpose of referring
Customers to the Farfetch Platform via run-of-network display advertising on the Advance Group Websites at a rate of an average of 2,000,000 total impressions per month,
provided that to the extent Farfetch has reason to believe in good faith that an Advance Group Website would bring Farfetch into disrepute, Farfetch will notify AMP of its concerns in writing and AMP shall not display such advertising on those sites
notified. Notwithstanding the foregoing, Farfetch acknowledges and agrees that the Advance Group Websites existing as of the Effective Date (set forth in Appendix 1 to Schedule 1) are deemed approved. 

  
 20 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

 Appendix 1 

Websites and Social Networks by Title and Country 

USA Advance Group Websites 
  

			
	 Country
	  	 AMP Brand

	USA	  	Allure
	USA	  	Architectural Digest
	USA	  	Arstechnica
	USA	  	Backchannel
	USA	  	Bon Appetít
	USA	  	Brides
	USA	  	Condé Nast Traveler
	USA	  	Epicurious
	USA	  	Glamour
	USA	  	Golf Digest
	USA	  	Golfworld
	USA	  	GQ
	USA	  	GQStyle
	USA	  	The New Yorker
	USA	  	Pitchfork
	USA	  	The Scene
	USA	  	SELF
	USA	  	Teen Vogue
	USA	  	Vanity Fair
	USA	  	Vogue
	USA	  	W
	USA	  	Wired

 Rest of the World Advance Group Websites 

 

					
	China	  	Vogue	  	Tier 1
	France	  	Vogue	  
	UK	  	Vogue	  
	China	  	Self	  
	Spain	  	Vogue	  
	Mexico	  	Vogue	  
	Italy	  	Vogue	  
	Russia	  	Vogue	  
	Mexico	  	GQ	  
	UK	  	GQ	  
	China	  	GQ	  
	Italy	  	Vanity Fair	  
	Japan	  	Vogue	  	

  
 21 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

					
	Taiwan	  	Vogue	  	
	France	  	GQ	  	
	UK	  	Glamour	  	Tier 2
	India	  	Vogue	  
	Mexico	  	Glamour	  
	Russia	  	Glamour	  
	France	  	Glamour	  
	Spain	  	Glamour	  
	India	  	GQ	  
	India	  	CN Traveller	  
	UK	  	CN Traveller	  
	Spain	  	Vanity Fair	  
	Spain	  	GQ	  
	Italy	  	Glamour	  
	Taiwan	  	GQ	  
	Russia	  	GQ	  
	Russia	  	Tatler	  
	UK	  	Tatler	  
	Germany	  	Vogue	  
	Italy	  	GQ	  
	Germany	  	Glamour	  	Tier 3
	France	  	Vanity Fair	  
	China	  	CN Traveller	  
	Spain	  	CN Traveller	  
	Japan	  	GQ	  
	Mexico	  	Vanity Fair	  
	Japan	  	Vogue Girl	  
	Germany	  	GQ	  

  
 22 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

 SCHEDULE 2 

Transaction Data consists of all data collected from the standard data fields available through the Performance Horizon Platform. As at the Effective Date,
the data includes: Conversion Number, Campaign ID, Conversion Reference, Currency, Customer Reference, Voucher, Customer type (NEW / EXISTING), Country, Devise Type, Customer Repeat Visits: (Not currently available), Return, Return Date, Tax,
Delivery Cost, Sale Value, Category, Sku, Value, Quantity, Product Description, Size, Colour, Gender, Designer Name, Gross Value, GBP Amount. 

  
 23 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

 SCHEDULE 3 

AFFILIATE TERMS AND CONDITIONS 

Farfetch Promotions 
  

	 	•	 	Affiliates must only promote offers/events/promotions communicated to them through the affiliate channel. 

  

	 	•	 	VIP Private Sale and Private Sale are invitation only events and must not be shared or advertised on any website, blog or social media account 

 

	 	•	 	Commission will not be paid if the above terms are broken 

 Commission 

 

	 	•	 	Farfetch operates a 30 day cookie window 

  

	 	•	 	VAT is not included in the commission payment 

  

	 	•	 	Delivery cost is not included in the commission payment 

  

	 	•	 	Commission will not be paid on orders that are cancelled or returned 

De-Duplication 

If the subsequent visit following a referral to Farfetch via an affiliate site is any of the sources listed below, the affiliate will not receive commission if
a transaction occurs. The transaction window is set to 30 days. 
 Another Affiliate 

Refer-a-friend code is used at
check-out 
 Generic PPC ad (does not contain Farfetch in search ad) 

Generic SEO Link 
 Email excluding: 

Saved Items 
 Abandoned Basket

 Welcome 
 Wish List 

Abandoned Search 
 Alternative
Stock 
 Password reset 
 Display
excluding: 
 Cart Abandoners 

Product Viewers 
 Converters 

PPC 
  

	 	•	 	Publishers are not allowed to send traffic directly to the Farfetch website 

  

	 	•	 	Publishers are not allowed to display their ads when the brand name is entered as a search keyword 

  

	 	•	 	Publishers are not allowed to display their ads when misspellings of the brand name are entered as search keywords 

  

	 	•	 	Publishers are not allowed to display their ads when the brand name plus generic words are entered as search keywords 

  

	 	•	 	Publishers are not allowed to use the brand name in the display URL 

  

	 	•	 	Publishers are not allowed to use the brand name within the title and description 

  

	 	•	 	Publisher should add the brand name into the negative keywords (thus preventing publishers from appearing in brands + generic) 

  

	 	•	 	The following specific keywords should not appear in the publisher ads: 

  

	 	•	 	farfetch.com 

  

	 	•	 	www.farfetch.com 

  

	 	•	 	far-fetch 

  

	 	•	 	farfetch 

 Intellectual Property 

Publishers will have access to Farfetch images and product feed (all, the “Farfetch Materials”) via the Performance Horizon network. Farfetch hereby
grants Publisher during the term of this agreement a non-exclusive, non-transferrable licence to use and copy the Farfetch Materials solely to provide the services under
this agreement (and the Performance Horizon Partner Sign Up Terms), for so long as Publisher remains an approved Farfetch Publisher within the Performance Horizon network. Any and all goodwill arising from Publisher’s use of the Farfetch
Materials will inure to the benefit of Farfetch. Publisher agrees that nothing in this agreement shall give the Publisher any right, title or interest in the Farfetch Materials other than 

  
 24 

 STRICTLY PRIVATE AND CONFIDENTIAL 

 

 
the right to use the same in accordance with this agreement. The Publisher acknowledges that all intellectual property rights in the Farfetch Materials belong and shall belong to Farfetch, and
the Publisher shall have no rights in or to the Farfetch Materials other than the right to use it in accordance with these terms and conditions. 

Terminating Affiliate Partnerships 
  

	 	•	 	Should any of the above terms and conditions be breached, Farfetch have the right to remove any publisher from the programme with immediate effect. 

 

	 	•	 	Farfetch, in its sole discretion, has the right to remove any publisher from the programme with immediate effect. 

  
 25EX-10.7

 Exhibit 10.7 

THIS SIDE LETTER AGREEMENT is made by way of deed on 7 July 2017 

BETWEEN 
  

	(1)	ADVANCE MAGAZINE PUBLISHERS INC., a company incorporated and registered in the State of New York, USA, with Employer Identification Number 13-3479374 and an
office address at 1 World Trade Center, New York, NY 10007 USA (“AMPI”); 

  

	(2)	CN COMMERCE LTD, a company incorporated in England and Wales with registered number 9175967 and having its registered office at 128 Albert Street, London, United Kingdom, NW1 7NE (“CN Commerce”);

  

	(3)	FARFETCH UK LIMITED, a company incorporated in England and Wales with registered number 6400760 and having its registered office at The Bower, 211 Old Street, London, England, EC1V 9NR (the
“Purchaser”); and 

  

	(4)	FARFETCH.COM LIMITED, a company incorporated in the Isle of Man with registered number 000657V and having its registered office at Grosvenor House 66-67 Athol Street,
Douglas, Isle Of Man, IM1 1JE (“Farfetch.com”), 

 (each a “party” and together the
“parties” to this Agreement). 
 WHEREAS 
  

	(A)	Pursuant to the Asset Purchase Agreement between the parties dated 12 June 2017 (the “APA”) and the associated IP Assignment Deeds, the Vendor Group assigned all rights they may have in
“STYLE.COM” marks to the Purchaser. 

  

	(B)	Despite such assignment, the Vendors wish to retain the use of the email domain @style.com for a period of 45 days following Completion in order for CN Commerce to fulfil customer orders placed prior to Completion in
accordance with clause 7.7 of the APA (Vendors’ sole responsibility for satisfying all customer orders in the Business) and to effect a proper and orderly wind down of the Business. 

 

	(C)	The Purchaser agrees to permit the Vendors to use the email @style.com for the purpose described in recital B in accordance with the terms of this Agreement. 

 

	(D)	Pursuant to clause 6.7 of the Letter of Intent entered into between the Purchase, Farfetch.com and AMPI (the “LOI”), the parties agreed that AMPI would enter into certain restrictive covenants for a
period of 18 months following Completion (the “Non-Compete Covenant”). The Non-Compete Covenant was not included in the APA and the parties wish to
amend the APA to include the Non-Compete Covenant. 

 IT IS AGREED THAT 

 

	1.	DEFINITIONS AND INTERPRETATION 

  

	1.1	Unless expressly defined in this Agreement, capitalised terms used in this Agreement shall have the meanings given in the APA. 

  

	1.2	In this Agreement, “Agreement” means this side letter agreement permitting the Vendors to use the email domain @style.com and amending the APA to include the
Non-Compete Covenant. 

  

	1.3	In this Agreement, unless the context otherwise requires: 

  
 1 

	 	(a)	every reference to a particular Law shall be construed also as a reference to all other Laws made under the Law referred to and to all such Laws as amended, re-enacted,
consolidated or replaced or as their application or interpretation is affected by other Laws from time to time and whether before or after Completion provided that, as between the parties, no such amendment or modification shall apply for the
purposes of this Agreement to the extent that it would impose any new or extended obligation, liability or restriction on, or otherwise adversely affect the rights of, any party; 

 

	 	(b)	references to clauses are references to Clauses of this Agreement; 

  

	 	(c)	references to the singular shall include the plural and vice versa and references to one gender include any other gender; 

  

	 	(d)	references to a “party” means a party to this Agreement and includes its successors in title, personal representatives and permitted assigns; 

 

	 	(e)	references to a “person” includes any individual, partnership, body corporate, corporation sole or aggregate, state or agency of a state, and any unincorporated association or organisation, in each case
whether or not having separate legal personality; 

  

	 	(f)	references to a “company” includes any company, corporation or other body corporate wherever and however incorporated or established; 

 

	 	(g)	references to writing shall include any modes of reproducing words in a legible and non-transitory form; 

 

	 	(h)	references to any English legal term for any action, remedy, method of judicial proceeding, legal document, legal status, court official or any other legal concept or thing shall in respect of any jurisdiction other
than England be deemed to include what most nearly approximates in that jurisdiction to the English legal term; 

  

	 	(i)	words introduced by the word “other” shall not be given a restrictive meaning because they are preceded by words referring to a particular class of acts, matters or things; and 

 

	 	(j)	general words shall not be given a restrictive meaning because they are followed by words which are particular examples of the acts, matters or things covered by the general words and the words “includes” and
“including” shall be construed without limitation. 

  

	1.4	The headings and sub-headings in this Agreement are inserted for convenience only and shall not affect the construction of this Agreement. 

 

	1.5	Each of the schedules to this Agreement shall form part of this Agreement. 

  

	1.6	References to this Agreement include this Agreement as amended or varied in accordance with its terms. 

  

	1.7	All indemnities, covenants, agreements and obligations given or entered into by the Vendors under this Agreement are given or entered into jointly and severally with the other Vendor. 

 

	2.	GRANT OF RIGHT TO USE EMAIL DOMAIN @STYLE.COM 

  

	2.1	 The Purchaser grants the Vendors a limited right, without the right to sublicence such right, to use the email
domain @style.com for a period of 45 days from 13 June 2017 (the “Permitted Use Period”) for the purpose of fulfilling customer orders placed prior to Completion in

  
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accordance with clause 7.7 of the APA on the terms of this Agreement and to effect a proper and orderly wind down of the Business as described further in clause 2.2(a). As used in this Agreement,
“@style.com email” and/or “email domain @style.com” shall mean use of the domain name style.com for and in connection with email addresses using the format [username]@style.com. 

 

	2.2	The Vendors shall use the email domain @style.com for no other purposes than the purpose set out in clause 2.1 and otherwise in accordance with this Agreement, including that: 

 

	 	(a)	the use shall be limited to (i) fulfilling orders which had been accepted by the Business prior to Completion and responding to customers who had placed such orders regarding those orders (which shall include in
relation to any returns and any claims under any express or implied warranties or guarantees in relation thereto), and (ii) receiving and corresponding with the Vendors and their Representatives, the Purchaser Group or third parties for the
purpose of effecting a proper and orderly wind down of the Business and fulfilling the Vendors’ obligations to the Purchaser under the Agreement; and 

  

	 	(b)	the Vendors shall not hold themselves out as being the Purchaser or part of the Purchaser Group. 

  

	2.3	During the Permitted Use Period, the Purchaser shall maintain the registration of the style.com domain and ensure that the MX records relating to the style.com DNS entry shall remain unchanged from the current settings
to allow continued and uninterrupted service of @style.com email addresses. The specific MX entries that should remain unchanged are: 

  

	 	(a)	style.com.            300    IN    MX    1 aspmx.l.google.com. 

 

	 	(b)	style.com.            300    IN    MX    5 alt1.aspmx.l.google.com. 

 

	 	(c)	style.com.            300    IN    MX    5 alt2.aspmx.l.google.com. 

 

	 	(d)	style.com.            300    IN    MX    10 alt3.aspmx.l.google.com. 

 

	 	(e)	style.com.            300    IN    MX    10 alt4.aspmx.l.google.com 

 

	3.	VENDORS OBLIGATIONS 

  

	3.1	The Vendors shall use the email domain @style.com and correspond with the relevant customers: 

  

	 	(a)	in accordance with applicable Laws; 

  

	 	(b)	in a manner so as to ensure the customers’ data is used in accordance with Data Protection Laws; and 

  

	 	(c)	in a manner consistent with best industry practice. 

  

	3.2	Without limiting the Vendors’ obligations under Clause 7.1 of the APA, in respect of any emails received by the Vendors to the email domain @style.com from third parties during the Permitted Use Period that are not
related to the fulfilment of customer orders or the winding down of the Business, and which otherwise refer or relate to the Purchaser unless otherwise agreed in writing with the Purchaser, the Vendors shall: 

 

	 	(a)	promptly forward such email to the Purchaser; and 

  

	 	(b)	if the Purchaser requests, respond promptly to such email with standard form wording provided by the Purchaser. 

  
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	3.3	The Vendors shall be responsible for and reimburse the Purchase Group for, any registration fees associated with the registration of the email domain @style.com during the Permitted Use Period for which they receive the
right to use the email domain @style.com in accordance with clause 2. 

  

	4.	VENDORS INDEMNITY 

  

	4.1	Vendors shall indemnify the Purchaser Group against all Losses suffered or incurred by the Purchaser Group arising out of or in connection with the use by the Vendor Group of the email domain @style.com during the
Restricted Use Period. 

  

	5.	TERMINATION 

  

	5.1	In the event Vendors breach any term of this Agreement, the Purchaser may immediately revoke, on notice to the Vendors, the Vendors’ right to the email domain @style.com granted in accordance with this Agreement.

  

	5.2	At the end of the Permitted Use Period, the Vendors shall cease all use of the email domain @style.com and provide all reasonable assistance to transfer the email domain @style.com to the Purchaser. 

 

	6.	NON-COMPETE COVENANT 

 Each of the parties to
this Agreement hereby agrees that with effect from the date hereof the Agreement shall be amended in accordance with the changes set forth below: 
  

	 	(a)	Clause 1.1 shall be amended by the insertion of the following definition after the definition of “Representatives”: 

“Restricted Business” means the operation of a standalone, consumer-facing, multi-brand ecommerce website (e.g., comparable to
the Business) (a) which is primarily focused on the retail sale of high-end designer fashion products, and (b) which does business in any country where the Purchaser Group is doing business as of the
Completion Date. For the avoidance of doubt, and subject always to the exclusivity restrictions under clause 11 of the Collaboration Agreement, Restricted Business shall not include (i) any ecommerce operations operated as part of, or attached
to, an editorial or publishing property, which ecommerce operation is primarily intended to be complementary to the core editorial business, (ii) any ecommerce operations operated as part of, or attached to, an influencer and/or celebrity
branded property, provided that ecommerce products sales constitute less than a majority of the total revenues of such branded property, (iii) the sale of any products, including clothing and apparel, that carry any of the Vendor Group’s
marks, or (iv) any business the Vendor Group can demonstrate it was already engaged in as of the Completion Date (except the Business); 
  

	 	(b)	Clause 12 shall be amended as follows: 

  

	 	(i)	A new Clause 12.2 shall be inserted as follows: 

 In order to confer upon the Purchaser the
full benefit of the Assets, the Vendors undertake with the Purchaser that they shall not and shall procure that no member of the Vendor Group operating as part of, or under the control of, Condé Nast or Condé Nast International shall,
at any time during the 

  
 4 

 
period of eighteen (18) months beginning with the Completion Date, carry on or be employed, engaged or interested in any Restricted Business, provided, for the avoidance of doubt, that this
restrictive covenant shall not (a) restrict the Vendor Group from engaging in any form of advertising or marketing campaigns, or providing any other form of service to or on behalf of, or entering into any kind of affiliate agreement (being an
agreement pursuant to which the operators of two websites agree that if the first directs a person to the second person’s website through a direct link, and the person directed engages in a transaction, the second party will pay the first party
a commission on that transaction) with, any person engaged in the Restricted Business; (b) restrict the Vendor Group from acquiring and continuing the operations of any business which engages in the Restricted Business; or (c) restrict any
business unit within the Vendor Group from developing and operating any ecommerce initiative primarily directed at a single country or region and which is already under development or in existence as of the Completion Date, or primarily directed at
the People’s Republic of China, provided such arrangement does not preclude the Vendor Group from collaborating with the Purchaser Group in the People’s Republic of China in accordance with the Collaboration Agreement. 

 

	 	(ii)	The existing Clauses 12.2 through 12.5 of the APA shall be renumbered as Clauses 12.3 through 12.6, respectively, and all references in the APA to such Clauses shall refer to the renumbered Clauses. 

 

	7.	GENERAL 

  

	7.1	Governing Law and Jurisdiction 

  

	 	(a)	This Agreement and any non-contractual rights or obligations arising out of or in connection with it shall be governed by and construed in accordance with the Laws of England and
Wales. 

  

	 	(b)	The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any Disputes, and waive any objection to proceedings before such courts on the grounds of venue or on the
grounds that such proceedings have been brought in an inappropriate forum. 

  

	 	(c)	For the purposes of this clause, “Dispute” means any dispute, controversy, claim or difference of whatever nature arising out of, relating to, or having any connection with this Agreement, including a
dispute regarding the existence, formation, validity, interpretation, performance or termination of this Agreement or the consequences of its nullity and also including any dispute relating to any
non-contractual rights or obligations arising out of, relating to, or having any connection with this Agreement. 

  

	7.2	Process Agent 

 Without prejudice to any other permitted mode of service, the parties
agree that service of any claim form, notice or other document for the purpose of or in connection with any action or proceeding in England or Wales arising out of or in any way relating to this Agreement shall be duly served upon the Vendors if it
is delivered personally or sent by recorded or special delivery post (or any substantially similar form of mail) to Condé Nast Publications Ltd, Attention: Jason Miles, Vogue House, 1 Hanover Square, London W1S 1JU, or such other person and
address in England or Wales as AMPI shall notify all the other parties in writing from time to time, whether or not such claim form, notice or other document is forwarded to the relevant Vendors or received by the relevant Vendor. 

  
 5 

	7.3	Waivers 

 No failure or delay by a party in exercising any right or remedy provided by
Law under or pursuant to this Agreement shall impair such right or remedy or operate or be construed as a waiver or variation of it or preclude its exercise at any subsequent time and no single or partial exercise of any such right or remedy shall
preclude any other or further exercise of it or the exercise of any other right or remedy. 
  

	7.4	Assignment 

  

	 	(a)	Except as provided in this clause 7.4 or as the parties specifically agree in writing, no person shall assign, transfer, charge or otherwise deal with all or any of its rights under this Agreement nor grant, declare,
create or dispose of any right or interest in it. 

  

	 	(b)	The Purchaser may assign the benefit of this Agreement to which it is a party, in whole or in part, to, and it may be enforced by, any member of the Purchaser Group. Any such person to whom an assignment is made under
this clause 7.4 may itself make an assignment to any member of the Purchaser Group as if it were the Purchaser under this clause 7.4. 

  

	7.5	Force Majeure 

 No party shall be liable for failure or delay in performing any of its
obligations under or pursuant to this Agreement if such failure or delay is due to any cause whatsoever outside its reasonable control, and it shall be entitled to a reasonable extension of the time for performing such obligations as a result of
such cause. 
  

	7.6	Amendment 

  

	 	(a)	No variation of this Agreement shall be valid unless it is in writing and signed by or on behalf of each of the parties. 

  

	 	(b)	Unless expressly agreed, no variation shall constitute a general waiver of any provisions of this Agreement, nor shall it affect any rights, obligations or liabilities under or pursuant to this Agreement which have
already accrued up to the date of variation, and the rights and obligations of the parties under or pursuant to this Agreement shall remain in full force and effect, except and only to the extent that they are so varied. 

 

	7.7	Severability 

 If and to the extent that any provision of this Agreement is held to be
illegal, void or unenforceable, such provision shall be given no effect and shall be deemed not to be included in this Agreement but without invalidating any of the remaining provisions of this Agreement. 

 

	7.8	Entire Agreement 

 This Agreement, together with the APA and the Transaction Documents,
set out the entire agreement and understanding between the parties in respect of the subject matter of this Agreement. It is agreed that: 
  

	 	(a)	neither party has entered into this Agreement in reliance upon any representation, warranty or undertaking of the other party which is not expressly set out in this Agreement or in the Transaction Documents;

  
 6 

	 	(b)	neither party shall have any remedy in respect of misrepresentation or untrue statement made by the other party which is not contained in this Agreement or the Transaction Documents; 

 

	 	(c)	this clause shall not exclude any liability for, or remedy in respect of, fraudulent misrepresentation. 

  

	7.9	Counterparts 

 This Agreement may be executed in any number of counterparts and by the
parties to it on separate counterparts, each of which is an original but all of which together constitute one and the same instrument. 
  

	7.10	No Third Party Rights 

 A person who is not a party to this Agreement shall have no right
under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its terms. 

  
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 This Agreement has been executed as a deed and is delivered and takes effect on the date stated at the beginning
of it. 
  

					
	The Vendors	  		  	
			
	 Executed and delivered as a deed on behalf
 of
Advance Magazine Publishers Inc.,
 a company incorporated in New York,

by Robert A. Sauerberg, Jr. being a person who,
 in
accordance with the laws of that territory,
 is acting under the authority of the company
	  		  	 /s/ Robert A. Sauerberg

		  		  	Authorised signatory
			
	 Executed and delivered as a deed by CN Commerce Ltd.

acting by Robert A. Sauerberg, Jr., a director, in the

presence of:
	  	)	  	 /s/ Robert A. Sauerberg

		  		  	Director
			
	Witness Name	  	)	  	Kathleen Druzjowski
			
	Witness Address	  	)	  	## ###### #####, #######
			
	Witness Occupation	  	)	  	Executive Assistant
			
	Witness Signature	  	)	  	/s/ Kathleen Druzjowski

  
 [Signature page to
side letter agreement] 

					
	The Purchaser	  		  	
			
	Executed and delivered as a deed by	  		  	
	 Farfetch UK Limited acting by José Neves,

a director, in the presence of :
	  	)	  	 /s/ José Neves

		  		  	Director
			
	Witness Name	  	)	  	Mariam Osmani
			
	Witness Address	  	)	  	c/o Farfetch, The Bower, Old St. London
			
	Witness Occupation	  	)	  	    PA
			
	Witness Signature	  	)	  	    /s/ Mariam Osmani
			
	Farfetch.com	  		  	
			
	Executed and delivered as a deed by	  		  	
	 Farfetch.com Limited acting by José Neves,

a director
	  	)	  	 /s/ José Neves

Director
  

  
 [Signature page to
side letter agreement]

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