Document:

EX-10.16

 Exhibit 10.16 

Equity Interest Pledge Agreement 

This Equity Interest Pledge Agreement (this “Agreement”) has been executed by and among the following parties on March 5, 2014
in Beijing, the People’s Republic of China (“China” or the “PRC”) 
  

	Party A:	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd. (hereinafter “Pledgee”), a wholly foreign owned enterprise, organized and existing under the laws of the PRC, with its address at
Room 1325, Ruicheng Hotel, No.9 Xicui Road, Haidian District, Beijing, China; 

  

	Party B:	CHEN Xiangyu (hereinafter “Pledgor”), a Chinese citizen with Chinese Identification No.:
                    ; and 

  

	Party C:	Shenzhen Mengyu Technology Co., Ltd., a limited liability company organized and existing under the laws of the PRC, with its address at Flat 01 of Unit 4, Unit 2 and Unit 3, 16/F, Block A, Ke Xing Science
Park, Ke Yuan Road, Middle Area of Hi-Tech Park, Nanshan District, Shenzhen. 

 In this Agreement, each of the Pledgee, the
Pledgor and Party C shall be referred to as a “Party” respectively, and they shall be collectively referred to as the “Parties”. 

Whereas: 
  

	1.	Party C is a limited liability company registered in Shenzhen, China, engaging in the business of research, development and operation of mobile games and software. Previously, Party B held 100% of the equity interests
of Party C. On September 2, 2013, Party B transferred 1% of the equity interest of the Party C to Guan Song, as a result, Party B holds 99% of the equity interests of Party C (the “Equity Transfer”). 

 

	2.	The Pledgor is a citizen of China who as of the date hereof holds 99% of the equity interests of Party C, representing RMB9,900,000 in the registered capital of Party C. Party C acknowledges the respective rights and
obligations of the Pledgor and the Pledgee under this Agreement, and intends to provide any necessary assistance in registering the Pledge; 

  

	3.	The Pledgee is a wholly foreign-owned enterprise registered in China. The Pledgee and Party C which is owned by the Pledgor have executed an Exclusive Business Cooperation Agreement (as defined below); Party C, the
Pledgee and the Pledgor have executed an Exclusive Option Agreement (as defined below); the Pledgor has executed a Power of Attorney (as defined below) in favor of the Pledgee; and the Pledgee and the Pledgor have executed a Loan Agreement (as
defined below); 

  

	4.	To ensure that Party C and the Pledgor fully perform their obligations under the Exclusive Business Cooperation Agreement, the Exclusive Option Agreement, the Loan Agreement and the Power of Attorney, the Pledgor hereby
pledges to the Pledgee all of the equity interest that the Pledgor holds in Party C as security for Party C’s and the Pledgor’s obligations under the Exclusive Business Cooperation Agreement, the Exclusive Option Agreement, the Loan
Agreement and the Power of Attorney. 

  
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 To perform the provisions of the Transaction Documents (as defined below), the Parties have
mutually agreed to execute this Agreement upon the following terms. 
  

	1.	Definitions 

 Unless otherwise provided herein, the terms below shall have the following
meanings: 
  

	 	1.1	Pledge: shall refer to the security interest granted by the Pledgor to the Pledgee pursuant to Section 2 of this Agreement, i.e., the right of the Pledgee to be paid in priority with the Equity Interest based on
the monetary valuation that such Equity Interest is converted into or from the proceeds from the auction or sale of the Equity Interest. 

  

	 	1.2	Equity Interest: shall refer to 99% equity interests in Party C currently held by the Pledgor, representing RMB 9,900,000 of the registered capital of Party C, and all of the equity interest hereafter acquired by the
Pledgor in Party C. 

  

	 	1.3	Term of the Pledge: shall refer to the term set forth in Section 3 of this Agreement. 

  

	 	1.4	Transaction Documents: shall refer to the Exclusive Business Cooperation Agreement executed by and between Party C and the Pledgee on April 19, 2012 (the “Exclusive Business Cooperation Agreement”), the
Exclusive Option Agreement executed by and among Party C, the Pledgee and the Pledgor on March 5, 2014 (the “Exclusive Option Agreement”), the Loan Agreement executed by and between the Pledgee and the Pledgor on March 5, 2014
(the “Loan Agreement”), Power of Attorney executed on November 29, 2013 by the Pledgor (the “Power of Attorney”) and any modification, amendment and restatement to the aforementioned documents. 

 

	 	1.5	Contract Obligations: shall refer to all the obligations of the Pledgor under the Exclusive Option Agreement, the Power of Attorney, the Loan Agreement and this Agreement; all the obligations of Party C under the
Exclusive Business Cooperation Agreement, the Exclusive Option Agreement and this Agreement. 

  

	 	1.6	Secured Indebtedness: shall refer to all the direct, indirect and derivative losses and losses of anticipated profits, suffered by the Pledgee, incurred as a result of any Event of Default. The amount of such loss shall
be calculated in accordance with the reasonable business plan and profit forecast of the Pledgee, the consulting and service fees payable to the Pledgee under the Exclusive Business Cooperation Agreement, all expenses incurred in connection with
enforcement by the Pledgee of the Pledgor’s and/or Party C’s Contract Obligations and etc. 

  
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	 	1.7	Event of Default: shall refer to any of the circumstances set forth in Section 7 of this Agreement. 

  

	 	1.8	Notice of Default: shall refer to the notice issued by the Pledgee in accordance with this Agreement declaring an Event of Default. 

 

	2.	Pledge 

  

	 	2.1	The Pledgor agrees to pledge all the Equity Interest as security for performance of the Contract Obligations and payment of the Secured Indebtedness under this Agreement. Party C hereby assents that the Pledgor pledges
the Equity Interest to the Pledgee pursuant to this Agreement. 

  

	 	2.2	During the term of the Pledge, the Pledgee is entitled to receive dividends distributed on the Equity Interest. The Pledgor may receive dividends distributed on the Equity Interest only with prior written consent of the
Pledgee. Dividends received by the Pledgor on Equity Interest after the deduction of individual income tax paid by the Pledgor shall be, as required by the Pledgee, (1) deposited into an account designated and supervised by the Pledgee and used
to secure the Contract Obligations and pay the Secured Indebtedness prior and in preference to making any other payment; or (2) unconditionally donated to the Pledgee or any other person designated by the Pledgee to the extent permitted under
the applicable PRC laws. 

  

	 	2.3	The Pledgor may subscribe for a capital increase in Party C only with prior written consent of the Pledgee. Any equity interest obtained by the Pledgor as a result of the Pledgor’s subscription of the increased
registered capital of the Company shall also be deemed as Equity Interest. 

  

	 	2.4	In the event that Party C is required by PRC law to be liquidated or dissolved, any interest distributed to the Pledgor upon Party C’s dissolution or liquidation shall, upon the request of the Pledgee, be
(1) deposited into an account designated and supervised by the Pledgee and used to secure the Contract Obligations and pay the Secured Indebtedness prior and in preference to make any other payment; or (2) unconditionally donated to the
Pledgee or any other person designated by the Pledgee to the extent permitted under the applicable PRC laws. 

  
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	3.	Term of the Pledge 

  

	 	3.1	The Pledge shall become effective on such date when the pledge of the Equity Interest contemplated herein is registered with the relevant administration for industry and commerce (the “AIC”). The Pledge shall
remain effective until all Contract Obligations have been fully performed and all Secured Indebtedness has been fully paid. The Pledgor and Party C shall (1) register the Pledge in the shareholders’ register of Party C within 3 business
days following the execution of this Agreement, and (2) submit an application to the AIC for the registration of the Pledge of the Equity Interest contemplated herein within 30 business days following the execution of this Agreement. The
parties covenant that for the purpose of registration of the Pledge, the parties hereto and all other shareholders of Party C shall submit to the AIC this Agreement or an equity interest pledge contract in the form required by the AIC at the
location of Party C which shall truly reflect the information of the Pledge hereunder (the “AIC Pledge Contract”). For matters not specified in the AIC Pledge Contract, the Parties shall be bound by the provisions of this Agreement. The
Pledgor and Party C shall submit all necessary documents and complete all necessary procedures, as required by the relevant PRC laws and regulations and the competent AIC, to ensure that the Pledge of the Equity Interest shall be registered with the
AIC as soon as possible after submission for filing. 

  

	 	3.2	During the Term of the Pledge, in the event the Pledgor and/or Party C fails to perform the Contract Obligations or pay Secured Indebtedness, the Pledgee shall have the right, but not the obligation, to exercise the
Pledge in accordance with the provisions of this Agreement. 

  

	4.	Custody of Records for Equity Interest subject to the Pledge 

  

	 	4.1	During the Term of the Pledge set forth in this Agreement, the Pledgor shall deliver to the Pledgee’s custody the capital contribution certificate for the Equity Interest and the shareholders’ register
containing the Pledge within one week from the execution of this Agreement. The Pledgee shall have custody of such documents during the entire Term of the Pledge set forth in this Agreement. 

 

	5.	Representations and Warranties of the Pledgor and Party C 

 As of the execution date of
this Agreement, the Pledgor and Party C hereby jointly and severally represent and warrant to the Pledgee that: 
  

	 	5.1	The Pledgor is the sole legal and beneficial owner of the Equity Interest. 

  

	 	5.2	The Pledgee shall have the right to dispose of and transfer the Equity Interest in accordance with the provisions set forth in this Agreement. 

 

	 	5.3	Except for the Pledge, the Pledgor has not placed any security interest or other encumbrance on the Equity Interest. 

  

	 	5.4	The Pledgor and Party C have obtained any and all approvals and consents from the applicable government authorities and third parties (if required) for the execution, delivery and performance of this Agreement.

  

	 	5.5	The execution, delivery and performance of this Agreement will not: (i) violate any relevant PRC laws; (ii) conflict with Party C’s articles of association or other constitutional documents;
(iii) result in any breach of or constitute any default under any contract or instrument to which it is a party or by which it is otherwise bound; (iv) result in any violation of any condition for the grant and/or maintenance of any permit
or approval granted to any Party; or (v) cause any permit or approval granted to any Party to be suspended, cancelled or attached with additional conditions. 

  
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	6.	Covenants of the Pledgor and Party C 

  

	 	6.1	During the term of this Agreement, the Pledgor and Party C hereby jointly and severally covenant to the Pledgee: 

  

	 	6.1.1	The Pledgor shall not transfer the Equity Interest, place or permit the existence of any security interest or other encumbrance on the Equity Interest or any portion thereof, without the prior written consent of the
Pledgee, except for the performance of the Transaction Documents; 

  

	 	6.1.2	The Pledgor and Party C shall comply with the provisions of all laws and regulations applicable to the pledge of rights, and within five (5) days of receipt of any notice, order or recommendation issued or prepared
by the competent authorities regarding the Pledge, shall present the aforementioned notice, order or recommendation to the Pledgee, and shall comply with the aforementioned notice, order or recommendation or submit objections and representations
with respect to the aforementioned matters upon the Pledgee’s reasonable request or upon consent of the Pledgee; 

  

	 	6.1.3	The Pledgor and Party C shall promptly notify the Pledgee of any event or notice received by the Pledgor that may have an impact on the Equity Interest or any portion thereof, as well as any event or notice received by
the Pledgor that may have an impact on any guarantees and other obligations of the Pledgor arising out of this Agreement. 

  

	 	6.1.4	Party C shall complete the registration procedures for the extension of the operation term within three (3) months prior to the expiration of such term to maintain the validity of this Agreement. 

 

	 	6.2	The Pledgor agrees that the rights acquired by the Pledgee in accordance with this Agreement with respect to the Pledge shall not be interrupted or harmed by the Pledgor or any heirs or representatives of the Pledgor or
any other persons through any legal proceedings. 

  

	 	6.3	To protect or perfect the security interest granted by this Agreement for the Contract Obligations and Secured Indebtedness, the Pledgor hereby undertakes to execute in good faith and to cause other parties who have an
interest in the Pledge to execute all certificates, agreements, deeds and/or covenants required by the Pledgee. The Pledgor also undertakes to perform and to cause other parties who have an interest in the Pledge to perform actions required by the
Pledgee, to facilitate the exercise by the Pledgee of its rights and authority granted thereto by this Agreement, and to enter into all relevant documents regarding ownership of Equity Interest with the Pledgee or designee(s) of the Pledgee (natural
persons/legal persons). The Pledgor undertakes to provide the Pledgee within a reasonable time with all notices, the orders and decisions regarding the Pledge that are required by the Pledgee. 

  
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	 	6.4	The Pledgor hereby undertakes to comply with and perform all guarantees, promises, agreements, representations and conditions under this Agreement. In the event of failure or partial performance of its guarantees,
promises, agreements, representations and conditions, the Pledgor shall indemnify the Pledgee for all losses resulting therefrom. 

  

	7.	Event of Breach 

  

	 	7.1	The following circumstances shall be deemed an Event of Default: 

  

	 	7.1.1	The Pledgor’s breach of any obligations under the Transaction Documents and/or this Agreement. 

  

	 	7.1.2	Party C’s breach of any obligations under the Transaction Documents and/or this Agreement. 

  

	 	7.2	Upon notice or discovery of the occurrence of any circumstances or event that may lead to the aforementioned circumstances described in Section 7.1, the Pledgor and Party C shall immediately notify the Pledgee in
writing accordingly. 

  

	 	7.3	Unless an Event of Default set forth in Section 7.1 has been successfully resolved to the Pledgee’s satisfaction within twenty (20) days after the Pledgee and /or Party C delivers a notice to the Pledgor
requesting ratification of such Event of Default, the Pledgee may issue a Notice of Default to the Pledgor in writing at any time thereafter, demanding the Pledgor to immediately exercise the Pledge in accordance with the provisions of
Section 8 of this Agreement. 

  

	8.	Exercise of the Pledge 

  

	 	8.1	The Pledgee shall issue a written Notice of Default to the Pledgor when it exercises the Pledge. 

  

	 	8.2	Subject to the provisions of Section 7.3, the Pledgee may exercise the right to enforce the Pledge at any time after the issuance of the Notice of Default in accordance with Section 8.1. Once the Pledgee
elects to enforce the Pledge, the Pledgor shall cease to be entitled to any rights or interests associated with the Equity Interest. 

  

	 	8.3	After the Pledgee issues a Notice of Default to the Pledgor in accordance with Section 8.1, the Pledgee may exercise any remedy measure under the applicable PRC laws, the Transaction Documents and this Agreement,
including but not limited to being paid in priority with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from the auction or sale of the Equity Interest. The Pledgee shall not be
liable for any loss incurred by its duly exercise of such rights and powers. 

  
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	 	8.4	The proceeds from the exercise of the Pledge by the Pledgee shall be used to pay for taxes and expenses incurred as a result of disposing the Equity Interest and to perform Contract Obligations and pay the Secured
Indebtedness to the Pledgee prior and in preference to any other payment. After the payment of the aforementioned amounts, the remaining balance shall be returned to the Pledgor or any other person who have rights to such balance under applicable
laws or be deposited to the local notary public office where the Pledgor resides, with all expenses incurred being borne by the Pledgor. To the extent permitted under the applicable PRC laws, the Pledgor shall unconditionally donate the
aforementioned proceeds to the Pledgee or any other person designated by the Pledgee. 

  

	 	8.5	The Pledgee may exercise any remedy measure available simultaneously or in any order. The Pledgee may exercise the right to being paid in priority with the Equity Interest based on the monetary valuation that such
Equity Interest is converted into or from the proceeds from the auction or sale of the Equity Interest under this Agreement, without exercising any other remedy measure first. 

 

	 	8.6	The Pledgee is entitled to designate an attorney or other representatives to exercise the Pledge on its behalf, and the Pledgor or Party C shall not raise any objection to such exercise. 

 

	 	8.7	When the Pledgee disposes of the Pledge in accordance with this Agreement, the Pledgor and Party C shall provide the necessary assistance to enable the Pledgee to enforce the Pledge in accordance with this Agreement.

  

	9.	Breach of Agreement 

  

	 	9.1	If the Pledgor or Party C conducts any material breach of any term of this Agreement, the Pledgee shall have right to terminate this Agreement and/or require the Pledgor or Party C to indemnify all damages; this
Section 9 shall not prejudice any other rights of the Pledgee herein; 

  

	 	9.2	The Pledgor or Party C shall not have any right to terminate this Agreement in any event unless otherwise required by the applicable laws. 

  
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	10.	Assignment 

  

	 	10.1	Without the Pledgee’s prior written consent, the Pledgor and Party C shall not have the right to assign or delegate their rights and obligations under this Agreement. 

 

	 	10.2	This Agreement shall be binding on the Pledgor and his/her successors and permitted assigns, and shall be valid with respect to the Pledgee and each of its successors and assigns. 

 

	 	10.3	At any time, the Pledgee may assign any and all of its rights and obligations under the Transaction Documents and this Agreement to its designee(s), in which case the assigns shall have the rights and obligations of the
Pledgee under the Transaction Documents and this Agreement, as if it were the original party to the Transaction Documents and this Agreement. 

  

	 	10.4	In the event of change of the Pledgee due to assignment, the Pledgor and/or Party C shall, at the request of the Pledgee, execute a new pledge agreement with the new pledgee on the same terms and conditions as this
Agreement, and register the same with the competent AIC. 

  

	 	10.5	The Pledgor and Party C shall strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by the Parties hereto or any of them, including the Transaction Documents, perform the
obligations hereunder and thereunder, and refrain from any action/omission that may affect the effectiveness and enforceability thereof. Any remaining rights of the Pledgor with respect to the Equity Interest pledged hereunder shall not be exercised
by the Pledgor except in accordance with the written instructions of the Pledgee. 

  

	11.	Termination 

  

	 	11.1	Upon the fulfillment of all Contract Obligations and the full payment of all Secured Indebtedness by the Pledgor and Party C, the Pledgee shall release the Pledge under this Agreement upon the Pledgor’s request as
soon as reasonably practicable and shall assist the Pledgor in de-registering the Pledge from the shareholders’ register of Party C and with the competent PRC local administration for industry and commerce. 

 

	 	11.2	The provisions under Sections 9, 13, 14 and 11.2 herein of this Agreement shall survive the expiration or termination of this Agreement. 

 

	12.	Handling Fees and Other Expenses 

 All fees and out of pocket expenses relating to this
Agreement, including but not limited to legal costs, costs of production, stamp tax and any other taxes and fees, shall be borne by Party C. 

  
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	13.	Confidentiality 

 The Parties acknowledge that the existence and the terms of this
Agreement and any oral or written information exchanged between the Parties in connection with the preparation and performance this Agreement are regarded as confidential information. Each Party shall maintain the confidentiality of all such
confidential information, and without obtaining the written consent of the other Party, it shall not disclose any relevant confidential information to any third parties, except for the information that: (a) is or will be in the public domain
(other than through the receiving Party’s unauthorized disclosure); (b) is under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders of the court or other government
authorities; or (c) is required to be disclosed by any Party to its shareholders, directors, employees, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such shareholders, directors,
employees, legal counsels or financial advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential information by the shareholders, director, employees of or agencies engaged
by any Party shall be deemed disclosure of such confidential information by such Party and such Party shall be held liable for breach of this Agreement. 
  

	14.	Governing Law and Resolution of Disputes 

  

	 	14.1	The execution, effectiveness, construction, performance, amendment and termination of this Agreement and the resolution of disputes hereunder shall be governed by the laws of China. 

 

	 	14.2	In the event of any dispute with respect to the construction and performance of this Agreement, the Parties shall first resolve the dispute through friendly negotiations. In the event the Parties fail to reach an
agreement on the dispute within 30 days after either Party's request to the other Parties for resolution of the dispute through negotiations, either Party may submit the relevant dispute to the China International Economic and Trade Arbitration
Commission for arbitration, in accordance with its Arbitration Rules. The arbitration shall be conducted in Beijing. The arbitration award shall be final and binding on all Parties. 

 

	 	14.3	Upon the occurrence of any disputes arising from the construction and performance of this Agreement or during the pending arbitration of any dispute, except for the matters under dispute, the Parties to this Agreement
shall continue to exercise their respective rights under this Agreement and perform their respective obligations under this Agreement. 

  

	15.	Notices 

  

	 	15.1	All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered personally or sent by registered mail, prepaid postage, a commercial courier service or facsimile
transmission to the address of such party set forth below. A confirmation copy of each notice shall also be sent by E-mail. The dates on which notices shall be deemed to have been effectively given shall be determined as follows: 

 

	 	15.2	Notices given by personal delivery, courier service, registered mail or prepaid postage shall be deemed effectively given on the date of delivery or refusal at the address specified for notices. 

  
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	 	15.3	Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission (as evidenced by an automatically generated confirmation of transmission). 

 

	 	15.4	For the purpose of notices, the addresses of the Parties are as follows: 

  

	 	Party A:	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd. 

	 	Address:	Room 1325, Ruicheng Hotel, No.9 Xicui Road, Haidian District, Beijing, China. 

	 	Attn:	Chen Xiangyu 

	 	Phone:	0755-86110235 

	 	Facsimile:	0755-86530126 

  

	 	Party B:	CHEN Xiangyu 

	 	Address:	Flat 01 of Unit 4, Unit 2 and Unit 3, 16/F, Block A, Ke Xing Science Park, Ke Yuan Road, Middle Area of Hi-Tech Park, Nanshan District, Shenzhen 

	 	Phone:	0755-86110235 

	 	Facsimile:	0755-86530126 

  

	 	Party C:	Shenzhen Mengyu Technology Co., Ltd. 

	 	Address:	Flat 01 of Unit 4, Unit 2 and Unit 3, 16/F, Block A, Ke Xing Science Park, Ke Yuan Road, Middle Area of Hi-Tech Park, Nanshan District, Shenzhen. 

	 	Attn:	CHEN Xiangyu 

	 	Phone:	0755-86110235 

  

	 	15.5	Any Party may at any time change its address for notices by a notice delivered to the other Parties in accordance with the terms hereof. 

 

	16.	Severability 

 In the event that one or several of the provisions of this Contract are
found to be invalid, illegal or unenforceable in any aspect in accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Contract shall not be affected or compromised in any respect. The
Parties shall strive in good faith to replace such invalid, illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties, and the economic effect of such
effective provisions shall be as close as possible to the economic effect of those invalid, illegal or unenforceable provisions. 
  

	17.	Attachments 

 The attachments set forth herein shall be an integral part of this
Agreement. 

  
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	18.	Effectiveness 

  

	 	18.1	This Agreement shall become effective on the date when the Equity Transfer has been registered with the relevant AIC. 

  

	 	18.2	Any amendments, changes and supplements to this Agreement shall be in writing and shall become effective upon completion of the governmental filing procedures (if applicable) after the affixation of the signatures or
seals of the Parties. 

  

	19.	Language and Counterparts 

 This Agreement is written in Chinese and English in four
copies. The Pledgor, the Pledgee and Party C shall hold one copy respectively and the other copy shall be used for registration. The Chinese version and English version shall have equal legal validity. 

The Remainder of this page is intentionally left blank 

  
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 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
 Party A: Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd.

  

			
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative
	
	Party B: CHEN Xiangyu
		
	By:	 	 /s/ Chen Xiangyu

 Party C: Shenzhen Mengyu Technology Co., Ltd. 

 

			
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative

  
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 Attachments: 
  

	1.	Shareholders’ Register of Party C; 

  

	2.	The Capital Contribution Certificate for Party C; 

  

	3.	Exclusive Business Cooperation Agreement. 

  

	4.	Exclusive Option Agreement 

  

	5.	Loan Agreement 

  

	6.	Power of Attorney 

  
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 Attachment 1 

 Shareholders’ Register of 

Shenzhen Mengyu Technology Co., Ltd. 

Shareholders’ Register of 

Shenzhen Mengyu Technology Co., Ltd. 
  

	1.	Name of Shareholder: CHEN Xiangyu 

 ID Card
No.:                                       
  
 Address: No. 10 Gaoxin South 4th Road, Nanshan District,
Shenzhen, Guangdong 
 Capital Contribution: RMB 9,900,000 

Percentage of Shareholding: 99% 

Capital Contribution Certificate No.: 001 

CHEN Xiangyu holds 99% of the equity interests in Shenzhen Mengyu Technology Co., Ltd. Such 99% equity interest shall be pledged to Chuangmeng
Wuxian (Beijing) Information & Technology Co., Ltd., and such pledge shall be registered with the registration authority. 
  

	2.	Name of Shareholder: GUAN Song 

 ID Card
No.:                                       
   
 Address:102, Block 5, Shekou Guiyuan, Nanshan District, Shenzhen, Guangdong 

Capital Contribution: RMB 100,000 

Percentage of Shareholding: 1% 

Capital Contribution Certificate No.: 002 

GUAN Song holds 1% of the equity interests in Shenzhen Mengyu Technology Co., Ltd. Such 1% equity interest shall be pledged to Chuangmeng
Wuxian (Beijing) Information & Technology Co., Ltd., and such pledge will be registered with the registration authority. 
  

  
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 Shareholders’ Register of 

Shenzhen Mengyu Technology Co., Ltd. 

(Signature page of Shareholders’ Register of Shenzhen Mengyu Technology Co., Ltd.) 

Shenzhen iDreamSky Technology Co., Ltd. 
  

			
	 [Company seal is affixed.]

		
	 By:
	 	/s/ Chen Xiangyu
	 Name:
	 	CHEN Xiangyu
	 Title:
	 	Legal Representative
	 Date:
	 	November 29, 2013

  
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 Attachment 2 

 Capital Contribution Certificate 

for Shenzhen Mengyu Technology Co., Ltd. 

Capital Contribution Certificate 

for Shenzhen Mengyu Technology Co., Ltd. 

(No: 001) 
 Company Name: Shenzhen
Mengyu Technology Co., Ltd. 
 Date of Establishment: November 19, 2009 

Registered Capital: RMB 10,000,000 
 Name of
Shareholder: CHEN Xiangyu 
 ID Card
No.:                                       
  
 Amount of the Paid-In Capital Held by the Shareholder: RMB 9,900,000 

It is hereby certified that CHEN Xiangyu has held RMB 9,900,000 in the registered capital of Shenzhen Mengyu Technology Co., Ltd., which represents 99% of the
equity interests of the same company. Such 99% equity interest shall be pledged to Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd., and such pledge will be registered with the registration authority. 

 

			
	Shenzhen Mengyu Technology Co., Ltd.
	
	 [Company seal is affixed.]

		
	 By:
	 	/s/ Chen Xiangyu
	 Name:
	 	CHEN Xiangyu
	 Title:
	 	Legal Representative
	Date: November 29, 2013

  
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 Attachment 3 

(Intentionally omitted) 

 Attachment 4 

(Intentionally omitted) 

 Attachment 5 

(Intentionally omitted) 

 Attachment 6 

(Intentionally omitted) 

 Equity Interest Pledge Agreement 

This Equity Interest Pledge Agreement (this “Agreement”) has been executed by and among the following parties on March 5, 2014
in Beijing, the People’s Republic of China (“China” or the “PRC”) 
  

			
	Party A:	  	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd. (hereinafter “Pledgee”), a wholly foreign owned enterprise, organized and existing under the laws of the PRC, with its address at Room 1325,
Ruicheng Hotel, No.9 Xicui Road, Haidian District, Beijing, China;
		
	Party B:	  	GUAN Song (hereinafter “Pledgor”), a Chinese citizen with Chinese Identification No.:                     ;
and
		
	Party C:	  	Shenzhen Mengyu Technology Co., Ltd., a limited liability company organized and existing under the laws of the PRC, with its address at Flat 01 of Unit 4, Unit 2 and Unit 3, 16/F, Block A, Ke Xing Science Park, Ke Yuan Road,
Middle Area of Hi-Tech Park, Nanshan District, Shenzhen.

 In this Agreement, each of the Pledgee, the Pledgor and Party C shall be referred to as a “Party”
respectively, and they shall be collectively referred to as the “Parties”. 
 Whereas: 

 

	 	1.	Party C is a limited liability company registered in Shenzhen, China, engaging in the business of research, development and operation of mobile games and software. Previously, CHEN Xiangyu held 100% of the equity
interests of Party C. On September 2, 2013, CHEN Xiangyu transferred 1% of the equity interest of the Party C to Party B, as a result, Party B holds 1% of the equity interests of Party C (the “Equity Transfer”). 

 

	 	2.	The Pledgor is a citizen of China who as of the date hereof holds 1% of the equity interests of Party C, representing RMB100,000 in the registered capital of Party C. Party C acknowledges the respective rights and
obligations of the Pledgor and the Pledgee under this Agreement, and intends to provide any necessary assistance in registering the Pledge; 

  

	 	3.	The Pledgee is a wholly foreign-owned enterprise registered in China. The Pledgee and Party C which is owned by the Pledgor have executed an Exclusive Business Cooperation Agreement (as defined below); Party C, the
Pledgee and the Pledgor have executed an Exclusive Option Agreement (as defined below); the Pledgor has executed a Power of Attorney (as defined below) in favor of the Pledgee; and the Pledgee and the Pledgor have executed a Loan Agreement (as
defined below); 

  

	 	4.	To ensure that Party C and the Pledgor fully perform their obligations under the Exclusive Business Cooperation Agreement, the Exclusive Option Agreement, Loan Agreement and the Power of Attorney, the Pledgor hereby
pledges to the Pledgee all of the equity interest that the Pledgor holds in Party C as security for Party C’s and the Pledgor’s obligations under the Exclusive Business Cooperation Agreement, the Exclusive Option Agreement, the Loan
Agreement and the Power of Attorney. 

  
 Strictly Confidential

 1 

 To perform the provisions of the Transaction Documents (as defined below), the Parties have
mutually agreed to execute this Agreement upon the following terms. 
  

	1.	Definitions 

 Unless otherwise provided herein, the terms below shall have the following
meanings: 
  

	 	1.1	Pledge: shall refer to the security interest granted by the Pledgor to the Pledgee pursuant to Section 2 of this Agreement, i.e., the right of the Pledgee to be paid in priority with the Equity Interest based on
the monetary valuation that such Equity Interest is converted into or from the proceeds from the auction or sale of the Equity Interest. 

  

	 	1.2	Equity Interest: shall refer to 1% equity interests in Party C currently held by the Pledgor, representing RMB 100,000 of the registered capital of Party C, and all of the equity interest hereafter acquired by the
Pledgor in Party C. 

  

	 	1.3	Term of the Pledge: shall refer to the term set forth in Section 3 of this Agreement. 

  

	 	1.4	Transaction Documents: shall refer to the Exclusive Business Cooperation Agreement executed by and between Party C and the Pledgee on April 19, 2012 (the “Exclusive Business Cooperation Agreement”), the
Exclusive Option Agreement executed by and among Party C, the Pledgee and the Pledgor on March 5, 2014 (the “Exclusive Option Agreement”), the Loan Agreement executed by and between the Pledgee and the Pledgor on March 5, 2014
(the “Loan Agreement”), Power of Attorney executed on November 29, 2013 by the Pledgor (the “Power of Attorney”) and any modification, amendment and restatement to the aforementioned documents. 

 

	 	1.5	Contract Obligations: shall refer to all the obligations of the Pledgor under the Exclusive Option Agreement, the Power of Attorney, the Loan Agreement and this Agreement; all the obligations of Party C under the
Exclusive Business Cooperation Agreement, the Exclusive Option Agreement and this Agreement. 

  

	 	1.6	Secured Indebtedness: shall refer to all the direct, indirect and derivative losses and losses of anticipated profits, suffered by the Pledgee, incurred as a result of any Event of Default. The amount of such loss shall
be calculated in accordance with the reasonable business plan and profit forecast of the Pledgee, the consulting and service fees payable to the Pledgee under the Exclusive Business Cooperation Agreement, all expenses incurred in connection with
enforcement by the Pledgee of the Pledgor’s and/or Party C’s Contract Obligations and etc. 

  

	 	1.7	Event of Default: shall refer to any of the circumstances set forth in Section 7 of this Agreement. 

  
 Strictly Confidential

 2 

 Notice of Default: shall refer to the notice issued by the Pledgee in accordance with this
Agreement declaring an Event of Default. 
  

	2.	Pledge 

  

	 	2.1	The Pledgor agrees to pledge all the Equity Interest as security for performance of the Contract Obligations and payment of the Secured Indebtedness under this Agreement. Party C hereby assents that the Pledgor pledges
the Equity Interest to the Pledgee pursuant to this Agreement. 

  

	 	2.2	During the term of the Pledge, the Pledgee is entitled to receive dividends distributed on the Equity Interest. The Pledgor may receive dividends distributed on the Equity Interest only with prior written consent of the
Pledgee. Dividends received by the Pledgor on Equity Interest after the deduction of individual income tax paid by the Pledgor shall be, as required by the Pledgee, (1) deposited into an account designated and supervised by the Pledgee and used
to secure the Contract Obligations and pay the Secured Indebtedness prior and in preference to making any other payment; or (2) unconditionally donated to the Pledgee or any other person designated by the Pledgee to the extent permitted under
the applicable PRC laws. 

  

	 	2.3	The Pledgor may subscribe for a capital increase in Party C only with prior written consent of the Pledgee. Any equity interest obtained by the Pledgor as a result of the Pledgor’s subscription of the increased
registered capital of the Company shall also be deemed as Equity Interest. 

  

	 	2.4	In the event that Party C is required by PRC law to be liquidated or dissolved, any interest distributed to the Pledgor upon Party C’s dissolution or liquidation shall, upon the request of the Pledgee, be
(1) deposited into an account designated and supervised by the Pledgee and used to secure the Contract Obligations and pay the Secured Indebtedness prior and in preference to make any other payment; or (2) unconditionally donated to the
Pledgee or any other person designated by the Pledgee to the extent permitted under the applicable PRC laws. 

  

	3.	Term of the Pledge 

  

	 	3.1	The Pledge shall become effective on such date when the pledge of the Equity Interest contemplated herein is registered with the relevant administration for industry and commerce (the “AIC”). The Pledge shall
remain effective until all Contract Obligations have been fully performed and all Secured Indebtedness has been fully paid. The Pledgor and Party C shall (1) register the Pledge in the shareholders’ register of Party C within 3 business
days following the execution of this Agreement, and (2) submit an application to the AIC for the registration of the Pledge of the Equity Interest contemplated herein within 30 business days following the execution of this Agreement. The
parties covenant that for the purpose of registration of the Pledge, the parties hereto and all other shareholders of Party C shall submit to the AIC this Agreement or an equity interest pledge contract in the form required by the AIC at the
location of Party C which shall truly reflect the information of the Pledge hereunder (the “AIC Pledge Contract”). For matters not specified in the AIC Pledge Contract, the Parties shall be bound by the provisions of this Agreement. The
Pledgor and Party C shall submit all necessary documents and complete all necessary procedures, as required by the relevant PRC laws and regulations and the competent AIC, to ensure that the Pledge of the Equity Interest shall be registered with the
AIC as soon as possible after submission for filing. 

  
 Strictly Confidential

 3 

	 	3.2	During the Term of the Pledge, in the event the Pledgor and/or Party C fails to perform the Contract Obligations or pay Secured Indebtedness, the Pledgee shall have the right, but not the obligation, to exercise the
Pledge in accordance with the provisions of this Agreement. 

  

	4.	Custody of Records for Equity Interest subject to the Pledge 

  

	 	4.1	During the Term of the Pledge set forth in this Agreement, the Pledgor shall deliver to the Pledgee’s custody the capital contribution certificate for the Equity Interest and the shareholders’ register
containing the Pledge within one week from the execution of this Agreement. The Pledgee shall have custody of such documents during the entire Term of the Pledge set forth in this Agreement. 

 

	5.	Representations and Warranties of the Pledgor and Party C 

 As of the execution date of
this Agreement, the Pledgor and Party C hereby jointly and severally represent and warrant to the Pledgee that: 
  

	 	5.1	The Pledgor is the sole legal and beneficial owner of the Equity Interest. 

  

	 	5.2	The Pledgee shall have the right to dispose of and transfer the Equity Interest in accordance with the provisions set forth in this Agreement. 

 

	 	5.3	Except for the Pledge, the Pledgor has not placed any security interest or other encumbrance on the Equity Interest. 

  

	 	5.4	The Pledgor and Party C have obtained any and all approvals and consents from the applicable government authorities and third parties (if required) for the execution, delivery and performance of this Agreement.

  
 Strictly Confidential

 4 

	 	5.5	The execution, delivery and performance of this Agreement will not: (i) violate any relevant PRC laws; (ii) conflict with Party C’s articles of association or other constitutional documents;
(iii) result in any breach of or constitute any default under any contract or instrument to which it is a party or by which it is otherwise bound; (iv) result in any violation of any condition for the grant and/or maintenance of any permit
or approval granted to any Party; or (v) cause any permit or approval granted to any Party to be suspended, cancelled or attached with additional conditions. 

 

	6.	Covenants of the Pledgor and Party C 

  

	 	6.1	During the term of this Agreement, the Pledgor and Party C hereby jointly and severally covenant to the Pledgee: 

  

	 	6.1.1	The Pledgor shall not transfer the Equity Interest, place or permit the existence of any security interest or other encumbrance on the Equity Interest or any portion thereof, without the prior written consent of the
Pledgee, except for the performance of the Transaction Documents; 

  

	 	6.1.2	The Pledgor and Party C shall comply with the provisions of all laws and regulations applicable to the pledge of rights, and within five (5) days of receipt of any notice, order or recommendation issued or prepared
by the competent authorities regarding the Pledge, shall present the aforementioned notice, order or recommendation to the Pledgee, and shall comply with the aforementioned notice, order or recommendation or submit objections and representations
with respect to the aforementioned matters upon the Pledgee’s reasonable request or upon consent of the Pledgee; 

  

	 	6.1.3	The Pledgor and Party C shall promptly notify the Pledgee of any event or notice received by the Pledgor that may have an impact on the Equity Interest or any portion thereof, as well as any event or notice received by
the Pledgor that may have an impact on any guarantees and other obligations of the Pledgor arising out of this Agreement. 

  

	 	6.1.4	Party C shall complete the registration procedures for the extension of the operation term within three (3) months prior to the expiration of such term to maintain the validity of this Agreement. 

 

	 	6.2	The Pledgor agrees that the rights acquired by the Pledgee in accordance with this Agreement with respect to the Pledge shall not be interrupted or harmed by the Pledgor or any heirs or representatives of the Pledgor or
any other persons through any legal proceedings. 

  

	 	6.3	To protect or perfect the security interest granted by this Agreement for the Contract Obligations and Secured Indebtedness, the Pledgor hereby undertakes to execute in good faith and to cause other parties who have an
interest in the Pledge to execute all certificates, agreements, deeds and/or covenants required by the Pledgee. The Pledgor also undertakes to perform and to cause other parties who have an interest in the Pledge to perform actions required by the
Pledgee, to facilitate the exercise by the Pledgee of its rights and authority granted thereto by this Agreement, and to enter into all relevant documents regarding ownership of Equity Interest with the Pledgee or designee(s) of the Pledgee (natural
persons/legal persons). The Pledgor undertakes to provide the Pledgee within a reasonable time with all notices, the orders and decisions regarding the Pledge that are required by the Pledgee. 

  
 Strictly Confidential

 5 

	 	6.4	The Pledgor hereby undertakes to comply with and perform all guarantees, promises, agreements, representations and conditions under this Agreement. In the event of failure or partial performance of its guarantees,
promises, agreements, representations and conditions, the Pledgor shall indemnify the Pledgee for all losses resulting therefrom. 

  

	7.	Event of Breach 

  

	 	7.1	The following circumstances shall be deemed an Event of Default: 

  

	 	7.1.1	The Pledgor’s breach of any obligations under the Transaction Documents and/or this Agreement. 

  

	 	7.1.2	Party C’s breach of any obligations under the Transaction Documents and/or this Agreement. 

  

	 	7.2	Upon notice or discovery of the occurrence of any circumstances or event that may lead to the aforementioned circumstances described in Section 7.1, the Pledgor and Party C shall immediately notify the Pledgee in
writing accordingly. 

  

	 	7.3	Unless an Event of Default set forth in Section 7.1 has been successfully resolved to the Pledgee’s satisfaction within twenty (20) days after the Pledgee and /or Party C delivers a notice to the Pledgor
requesting ratification of such Event of Default, the Pledgee may issue a Notice of Default to the Pledgor in writing at any time thereafter, demanding the Pledgor to immediately exercise the Pledge in accordance with the provisions of
Section 8 of this Agreement. 

  

	8.	Exercise of the Pledge 

  

	 	8.1	The Pledgee shall issue a written Notice of Default to the Pledgor when it exercises the Pledge. 

  

	 	8.2	Subject to the provisions of Section 7.3, the Pledgee may exercise the right to enforce the Pledge at any time after the issuance of the Notice of Default in accordance with Section 8.1. Once the Pledgee
elects to enforce the Pledge, the Pledgor shall cease to be entitled to any rights or interests associated with the Equity Interest. 

  

	 	8.3	After the Pledgee issues a Notice of Default to the Pledgor in accordance with Section 8.1, the Pledgee may exercise any remedy measure under the applicable PRC laws, the Transaction Documents and this Agreement,
including but not limited to being paid in priority with the Equity Interest based on the monetary valuation that such Equity Interest is converted into or from the proceeds from the auction or sale of the Equity Interest. The Pledgee shall not be
liable for any loss incurred by its duly exercise of such rights and powers. 

  
 Strictly Confidential

 6 

	 	8.4	The proceeds from the exercise of the Pledge by the Pledgee shall be used to pay for taxes and expenses incurred as a result of disposing the Equity Interest and to perform Contract Obligations and pay the Secured
Indebtedness to the Pledgee prior and in preference to any other payment. After the payment of the aforementioned amounts, the remaining balance shall be returned to the Pledgor or any other person who have rights to such balance under applicable
laws or be deposited to the local notary public office where the Pledgor resides, with all expenses incurred being borne by the Pledgor. To the extent permitted under the applicable PRC laws, the Pledgor shall unconditionally donate the
aforementioned proceeds to the Pledgee or any other person designated by the Pledgee. 

  

	 	8.5	The Pledgee may exercise any remedy measure available simultaneously or in any order. The Pledgee may exercise the right to being paid in priority with the Equity Interest based on the monetary valuation that such
Equity Interest is converted into or from the proceeds from the auction or sale of the Equity Interest under this Agreement, without exercising any other remedy measure first. 

 

	 	8.6	The Pledgee is entitled to designate an attorney or other representatives to exercise the Pledge on its behalf, and the Pledgor or Party C shall not raise any objection to such exercise. 

 

	 	8.7	When the Pledgee disposes of the Pledge in accordance with this Agreement, the Pledgor and Party C shall provide the necessary assistance to enable the Pledgee to enforce the Pledge in accordance with this Agreement.

  

	9.	Breach of Agreement 

  

	 	9.1	If the Pledgor or Party C conducts any material breach of any term of this Agreement, the Pledgee shall have right to terminate this Agreement and/or require the Pledgor or Party C to indemnify all damages; this
Section 9 shall not prejudice any other rights of the Pledgee herein; 

  

	 	9.2	The Pledgor or Party C shall not have any right to terminate this Agreement in any event unless otherwise required by the applicable laws. 

 

	10.	Assignment 

  

	 	10.1	Without the Pledgee’s prior written consent, the Pledgor and Party C shall not have the right to assign or delegate their rights and obligations under this Agreement. 

 

	 	10.2	This Agreement shall be binding on the Pledgor and his/her successors and permitted assigns, and shall be valid with respect to the Pledgee and each of its successors and assigns. 

  
 Strictly Confidential

 7 

	 	10.3	At any time, the Pledgee may assign any and all of its rights and obligations under the Transaction Documents and this Agreement to its designee(s), in which case the assigns shall have the rights and obligations of the
Pledgee under the Transaction Documents and this Agreement, as if it were the original party to the Transaction Documents and this Agreement. 

  

	 	10.4	In the event of change of the Pledgee due to assignment, the Pledgor and/or Party C shall, at the request of the Pledgee, execute a new pledge agreement with the new pledgee on the same terms and conditions as this
Agreement, and register the same with the competent AIC. 

  

	 	10.5	The Pledgor and Party C shall strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by the Parties hereto or any of them, including the Transaction Documents, perform the
obligations hereunder and thereunder, and refrain from any action/omission that may affect the effectiveness and enforceability thereof. Any remaining rights of the Pledgor with respect to the Equity Interest pledged hereunder shall not be exercised
by the Pledgor except in accordance with the written instructions of the Pledgee. 

  

	11.	Termination 

  

	 	11.1	Upon the fulfillment of all Contract Obligations and the full payment of all Secured Indebtedness by the Pledgor and Party C, the Pledgee shall release the Pledge under this Agreement upon the Pledgor’s request as
soon as reasonably practicable and shall assist the Pledgor in de-registering the Pledge from the shareholders’ register of Party C and with the competent PRC local administration for industry and commerce. 

 

	 	11.2	The provisions under Sections 9, 13, 14 and 11.2 herein of this Agreement shall survive the expiration or termination of this Agreement. 

 

	12.	Handling Fees and Other Expenses 

 All fees and out of pocket expenses relating to this
Agreement, including but not limited to legal costs, costs of production, stamp tax and any other taxes and fees, shall be borne by Party C. 
  

	13.	Confidentiality 

 The Parties acknowledge that the existence and the terms of this
Agreement and any oral or written information exchanged between the Parties in connection with the preparation and performance this Agreement are regarded as confidential information. Each Party shall maintain the confidentiality of all such
confidential information, and without obtaining the written consent of the other Party, it shall not disclose any relevant confidential information to any third parties, except for the information that: (a) is or will be in the public domain
(other than through the receiving Party’s unauthorized disclosure); (b) is under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders of the court or other government
authorities; or (c) is required to be disclosed by any Party to its shareholders, directors, employees, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such shareholders, directors,
employees, legal counsels or financial advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential information by the shareholders, director, employees of or agencies engaged
by any Party shall be deemed disclosure of such confidential information by such Party and such Party shall be held liable for breach of this Agreement. 

  
 Strictly Confidential

 8 

	14.	Governing Law and Resolution of Disputes 

  

	 	14.1	The execution, effectiveness, construction, performance, amendment and termination of this Agreement and the resolution of disputes hereunder shall be governed by the laws of China. 

 

	 	14.2	In the event of any dispute with respect to the construction and performance of this Agreement, the Parties shall first resolve the dispute through friendly negotiations. In the event the Parties fail to reach an
agreement on the dispute within 30 days after either Party’s request to the other Parties for resolution of the dispute through negotiations, either Party may submit the relevant dispute to the China International Economic and Trade Arbitration
Commission for arbitration, in accordance with its Arbitration Rules. The arbitration shall be conducted in Beijing. The arbitration award shall be final and binding on all Parties. 

 

	 	14.3	Upon the occurrence of any disputes arising from the construction and performance of this Agreement or during the pending arbitration of any dispute, except for the matters under dispute, the Parties to this Agreement
shall continue to exercise their respective rights under this Agreement and perform their respective obligations under this Agreement. 

  

	15.	Notices 

  

	 	15.1	All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered personally or sent by registered mail, prepaid postage, a commercial courier service or facsimile
transmission to the address of such party set forth below. A confirmation copy of each notice shall also be sent by E-mail. The dates on which notices shall be deemed to have been effectively given shall be determined as follows: 

 

	 	15.2	Notices given by personal delivery, courier service, registered mail or prepaid postage shall be deemed effectively given on the date of delivery or refusal at the address specified for notices. 

 

	 	15.3	Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission (as evidenced by an automatically generated confirmation of transmission). 

  
 Strictly Confidential

 9 

	 	15.4	For the purpose of notices, the addresses of the Parties are as follows: 

  

			
		
	Party A:	  	Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd.
	Address:	  	Room 1325, Ruicheng Hotel, No.9 Xicui Road, Haidian District, Beijing, China.
	Attn:	  	Chen Xiangyu
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126
		
	Party B:	  	GUAN Song
	Address:	  	Flat 01 of Unit 4, Unit 2 and Unit 3, 16/F, Block A, Ke Xing Science Park, Ke Yuan Road, Middle Area of Hi-Tech Park, Nanshan District, Shenzhen.
	Phone:	  	0755-86110235
	Facsimile:	  	0755-86530126
		
	Party C:	  	Shenzhen Mengyu Technology Co., Ltd.
	Address:	  	Flat 01 of Unit 4, Unit 2 and Unit 3, 16/F, Block A, Ke Xing Science Park, Ke Yuan Road, Middle Area of Hi-Tech Park, Nanshan District, Shenzhen.
	Attn:	  	CHEN Xiangyu
	Phone:	  	0755-86110235

  

	 	15.5	Any Party may at any time change its address for notices by a notice delivered to the other Parties in accordance with the terms hereof. 

 

	16.	Severability 

 In the event that one or several of the provisions of this Contract are
found to be invalid, illegal or unenforceable in any aspect in accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Contract shall not be affected or compromised in any respect. The
Parties shall strive in good faith to replace such invalid, illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties, and the economic effect of such
effective provisions shall be as close as possible to the economic effect of those invalid, illegal or unenforceable provisions. 
  

	17.	Attachments 

 The attachments set forth herein shall be an integral part of this
Agreement. 
  

	18.	Effectiveness 

  

	 	18.1	This Agreement shall become effective on the date when the Equity Transfer has been registered with the relevant AIC. 

  

	 	18.2	Any amendments, changes and supplements to this Agreement shall be in writing and shall become effective upon completion of the governmental filing procedures (if applicable) after the affixation of the signatures or
seals of the Parties. 

  
 Strictly Confidential

 10 

	19.	Language and Counterparts 

 This Agreement is written in Chinese and English in four
copies. The Pledgor, the Pledgee and Party C shall hold one copy respectively and the other copy shall be used for registration. The Chinese version and English version shall have equal legal validity. 

The Remainder of this page is intentionally left blank 

  
 Strictly Confidential

 11 

 IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this
Equity Interest Pledge Agreement as of the date first above written. 
 Party A: Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd.

  

			
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative

 Party B: GUAN Song 
  

			
	 By:
	 	/s/ Guan Song

 Party C: Shenzhen Mengyu Technology Co., Ltd. 

 

			
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative

  
 Strictly Confidential

 12 

 Attachments: 
  

	1.	Shareholders’ Register of Party C; 

  

	2.	The Capital Contribution Certificate for Party C; 

  

	3.	Exclusive Business Cooperation Agreement. 

  

	4.	Exclusive Option Agreement 

  

	5.	Loan Agreement 

  

	6.	Power of Attorney 

  
 Strictly Confidential

 13 

 Attachment 1 

 Shareholders’ Register of 

Shenzhen Mengyu Technology Co., Ltd. 

Shareholders’ Register of 

Shenzhen Mengyu Technology Co., Ltd. 
  

	1.	Name of Shareholder: CHEN Xiangyu 

 ID Card No.:
                                        

 Address: No. 10 Gaoxin South 4th Road, Nanshan District, Shenzhen,
Guangdong 
 Capital Contribution: RMB 9,900,000 

Percentage of Shareholding: 99% 

Capital Contribution Certificate No.: 001 

CHEN Xiangyu holds 99% of the equity interests in Shenzhen Mengyu Technology Co., Ltd. Such 99% equity interest shall be pledged to Chuangmeng
Wuxian (Beijing) Information & Technology Co., Ltd., and such pledge shall be registered with the registration authority. 
  

	2.	Name of Shareholder: GUAN Song 

 ID Card No.:
                                        

 Address:102, Block 5, Shekou Guiyuan, Nanshan District, Shenzhen, Guangdong 

Capital Contribution: RMB 100,000 

Percentage of Shareholding: 1% 

Capital Contribution Certificate No.: 002 

GUAN Song holds 1% of the equity interests in Shenzhen Mengyu Technology Co., Ltd. Such 1% equity interest shall be pledged to Chuangmeng
Wuxian (Beijing) Information & Technology Co., Ltd., and such pledge will be registered with the registration authority. 

  
 Strictly Confidential

 1 

 Shareholders’ Register of 

Shenzhen Mengyu Technology Co., Ltd. 
  

 (Signature page of Shareholders’ Register of Shenzhen Mengyu Technology Co., Ltd.) 

Shenzhen iDreamSky Technology Co., Ltd. 
  

			
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative
	Date:	 	November 29, 2013

  
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 2 

 Attachment 2 

 Capital Contribution Certificate 

for Shenzhen Mengyu Technology Co., Ltd. 

Capital Contribution Certificate 

for Shenzhen Mengyu Technology Co., Ltd. 

(No: 002) 
 Company
Name: Shenzhen Mengyu Technology Co., Ltd. 
 Date of Establishment: November 19, 2009 

Registered Capital: RMB 10,000,000 

Name of Shareholder: GUAN Song 

ID Card
No.:                                       
   
 Amount of the Paid-In Capital Held by the Shareholder: RMB 100,000 

It is hereby certified that GUAN Song has held RMB 100,000 in the registered capital of Shenzhen Mengyu Technology Co., Ltd., which represents 1% of the
equity interests of the same company. Such 1% equity interest shall be pledged to Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd., and such pledge will be registered with the registration authority. 

 

			
	Shenzhen Mengyu Technology Co., Ltd.
	
	[Company seal is affixed.]
		
	By:	 	 /s/ Chen Xiangyu

	Name:	 	CHEN Xiangyu
	Title:	 	Legal Representative
	Date:	 	November 29, 2013

  
 Strictly Confidential

  

 Attachment 3 

(Intentionally omitted) 

 Attachment 4 

(Intentionally omitted) 

 Attachment 5 

(Intentionally omitted) 

 Attachment 6 

(Intentionally omitted)EX-10.17

 Exhibit 10.17 

Power of Attorney 
 I,
Chen Xiangyu, a Chinese citizen with Chinese Identification Card No.:            , and a holder of 99% of the entire registered capital in Shenzhen Mengyu Technology Co., Ltd.
(“Mengyu”) as of the date hereof, hereby irrevocably authorize Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd. (“WFOE”) to exercise the following rights relating to all equity interests held by me now and
in the future in Mengyu (“My Shareholding”) during the term of this Power of Attorney: 
 WFOE is hereby authorized to act on
behalf of myself as my exclusive agent and attorney with respect to all matters concerning My Shareholding, including without limitation to: 1) attend shareholders’ meetings of Mengyu; 2) exercise all the shareholder’s rights and
shareholder’s voting rights I am entitled to under the laws of China and Mengyu’s Articles of Association, including but not limited to the sale or transfer or pledge or disposition of My Shareholding in part or in whole; and 3) designate
and appoint on behalf of myself the legal representative, the director, supervisor, the chief executive officer and other senior management members of Mengyu. 

Without limiting the generality of the powers granted hereunder, the WFOE shall have the power and authority to, on behalf of myself, execute
all the documents I am required to sign as stipulated in the Exclusive Option Agreement and the Equity Pledge Agreement (including any modification, amendment and restatement thereto, collectively the “Transaction Documents”), and perform
the terms of the Transaction Documents. 
 All the actions associated with My Shareholding conducted by WFOE shall be deemed as my own
actions, and all the documents related to My Shareholding executed by WFOE shall be deemed to be executed by me. I hereby acknowledge and ratify those actions and/or documents by WFOE. 

WFOE is entitled to re-authorize or assign its rights related to the aforesaid matters to any other person or entity at its own discretion and
without giving prior notice to me or obtaining my consent. If required by PRC laws, the WFOE shall designate a PRC citizen to exercise the aforementioned rights. 

This Power of Attorney shall be irrevocable and continuously valid from the date of execution of this Power of Attorney, so long as I am a
shareholder of Mengyu. 
 During the term of this Power of Attorney, I hereby waive all the rights associated with My Shareholding, which
have been authorized to WFOE through this Power of Attorney, and shall not exercise such rights by myself. 
 This Power of Attorney is
written in Chinese and English; in case there is any conflict between the Chinese version and the English version, the Chinese version shall prevail. 
  

			
	CHEN Xiangyu
		
	By:	 	 /s/ Chen Xiangyu

	November 29, 2013

  

			
	 Witness:
	 	 /s/ Wang Jun

	 Name:
	 	 Wang Jun

	 November 29, 2013

 Strictly Confidential 

  
 1 

 Power of Attorney 

I, Guan Song, a Chinese citizen with Chinese Identification Card
No.:            , and a holder of 1% of the entire registered capital in Shenzhen Mengyu Technology Co., Ltd. (“Mengyu”) as of the date hereof, hereby irrevocably authorize
Chuangmeng Wuxian (Beijing) Information & Technology Co., Ltd. (“WFOE”) to exercise the following rights relating to all equity interests held by me now and in the future in Mengyu (“My Shareholding”) during the term of
this Power of Attorney: 
 WFOE is hereby authorized to act on behalf of myself as my exclusive agent and attorney with respect to all
matters concerning My Shareholding, including without limitation to: 1) attend shareholders’ meetings of Mengyu; 2) exercise all the shareholder’s rights and shareholder’s voting rights I am entitled to under the laws of China and
Mengyu’s Articles of Association, including but not limited to the sale or transfer or pledge or disposition of My Shareholding in part or in whole; and 3) designate and appoint on behalf of myself the legal representative, the director,
supervisor, the chief executive officer and other senior management members of Mengyu. 
 Without limiting the generality of the powers
granted hereunder, the WFOE shall have the power and authority to, on behalf of myself, execute all the documents I am required to sign as stipulated in the Exclusive Option Agreement and the Equity Pledge Agreement (including any modification,
amendment and restatement thereto, collectively the “Transaction Documents”), and perform the terms of the Transaction Documents. 

All the actions associated with My Shareholding conducted by WFOE shall be deemed as my own actions, and all the documents related to My
Shareholding executed by WFOE shall be deemed to be executed by me. I hereby acknowledge and ratify those actions and/or documents by WFOE. 

WFOE is entitled to re-authorize or assign its rights related to the aforesaid matters to any other person or entity at its own discretion and
without giving prior notice to me or obtaining my consent. If required by PRC laws, the WFOE shall designate a PRC citizen to exercise the aforementioned rights. 

This Power of Attorney shall be irrevocable and continuously valid from the date of execution of this Power of Attorney, so long as I am a
shareholder of Mengyu. 
 During the term of this Power of Attorney, I hereby waive all the rights associated with My Shareholding, which
have been authorized to WFOE through this Power of Attorney, and shall not exercise such rights by myself. 
 This Power of Attorney is
written in Chinese and English; in case there is any conflict between the Chinese version and the English version, the Chinese version shall prevail. 
  

			
	GUAN Song
		
	By:	 	 /s/ Guan Song

	November 29, 2013

  

			
	Witness:	 	 /s/ Wang Jun

	Name:	 	Wang Jun
	November 29, 2013

 Strictly Confidential

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