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Exhibit 10.15    
    

August 15,
2007 

Paul
E. Jordan

[Address] 

Dear
Paul, 

        This
letter agreement sets forth the terms and conditions of your continued employment with United Online, Inc. (the "Company"), effective as of August 15, 2007 (the
"Effective Date"). 

        1.    Position.    You will serve as Executive Vice President and Chief Personnel Officer of the Company and report to
the Chief Executive Officer of the Company. You will agree to devote your full-time attention, skill and efforts to the performance of your duties for the Company. 

        2.    Salary and Benefits.    

        (a)   You will be paid a salary at your current annualized rate of $297,000.00, payable in bi-weekly installments
in accordance with the Company's standard payroll practices, subject to such increases as may be determined from time to time by the Company's Board of Directors. As used in this letter agreement, the
term "Board of Directors" shall refer to the Company's Board of Directors or other governing body or committee to which the authority of the Board of Directors has been delegated. 

        (b)   You will be eligible to participate in the Company's employee benefit plans, including its 401(k) plan. In addition, you
will be entitled to participate in the Company's
Exec-U-Care Medical Reimbursement Insurance Plan so long as such plan is made generally available to the Company's senior executives. You will be entitled to a minimum of four
(4) weeks of paid vacation each year or such greater amount as determined in accordance with the Company's standard vacation policy. 

        (c)   The Company will promptly reimburse you for all reasonable and necessary business expenses you incur in connection with
the business of the Company and the performance of your duties hereunder upon your submission of reasonable and timely documentation of the expenses. 

        3.    Bonus.    For each fiscal year during your period of employment, you will be eligible to participate in a bonus
program with eligibility for up to 100% of your annual base salary. The performance criteria for purposes of determining you actual bonus for each fiscal year will be established by the Company's
Board of Directors. Your annual bonus will be increased to include any increases in your annual bonus as approved by the Board of Directors. Except as otherwise determined by the Board of Directors or
set forth herein, your bonus awards will be paid only if you are employed by and in good standing with the Company at the time of such bonus payments. 

        4.    Restricted Stock Unit and Other Equity Awards.    

        (a)   Effective August 15, 2007, you will be awarded restricted stock units covering 50,000 shares of the Company's
common stock (the "RSU Award"). The RSU Award will be granted under the Company's 2001 Stock Incentive Plan (the
"Plan") and will be subject to the standard terms and conditions set forth in the Plan and the Company's standard form restricted stock unit agreement
for employee awards under such Plan. Your RSU Award will vest, and the underlying shares will be issued, on August 15, 2010, subject to your continued employment with the Company through that
date. 

        (b)   If your employment is terminated by the Company "without cause" or by you for "good reason" (as each term is defined
below) prior to August 15, 2010, the vesting of your RSU Award and any other equity awards you hold as of the date of such termination will be accelerated by the additional number of shares in
which you would have otherwise been vested at the time of such termination had you completed an additional twelve (12) months of employment with the Company, calculated as if such RSU Award and
any such other equity awards vested on a monthly 

 

basis.
Such vesting acceleration will occur upon the expiration of all applicable review and revocation periods applicable to the Release referred to in Section 7(b) as statutorily required by
law and in no event later than the later of (i) the 15th day of the third month following the end of your taxable year in which such termination of employment occurs or (ii) the 15th day
of the third month following the end of the Company's taxable year in which such termination of employment occurs. In no event will the number of shares which vest on such an accelerated basis with
respect to any particular equity grant exceed the number of shares unvested immediately prior to the date of such termination with respect to such grant. 

        (c)   If your employment is terminated by the Company "without cause" or by you for "good reason" (as each term is defined
below) prior to August 15, 2010 in connection with, or within twelve (12) months after, a change in control of the Company (as defined in
the applicable stock plan, stock option agreement or restricted stock unit agreement), the vesting of your RSU Award and any other equity awards you hold as of the date of such termination will be
accelerated by the additional number of shares in which you would have otherwise been vested at the time of such termination had you completed an additional twelve (12) months of employment
with the Company or, if greater, an additional period of service equal in duration to the actual period of service you completed between
August 15, 2007 (or, with respect to any such other equity awards you hold outstanding as of the date of such termination, the date of the commencement of vesting with respect to such equity
awards) and the date of such termination, in all cases calculated as if such RSU Award and such other equity awards vested on a monthly basis. Such vesting acceleration will occur upon the expiration
of all applicable review and revocation periods applicable to the Release referred to in Section 7(b) as statutorily required by law and in no event later than the later of (i) the 15th
day of the third month following the end of your taxable year in which such termination of employment occurs or (ii) the 15th day of the third month following the end of the Company's taxable
year in which such termination of employment occurs. In no event will the number of shares which vest on such an accelerated basis with respect to any particular equity grant exceed the number of
shares unvested immediately prior to the date of such termination with respect to such grant. 

        (d)   Upon the termination of your employment as a result of death or Disability (as defined below), the vesting of your
outstanding RSU Award and any other equity awards you hold as of the date of such termination will be accelerated by the additional number of shares in which you would have been vested at the time of
such termination if you had completed an additional twelve (12) months of service, calculated as if such RSU Award and any other such equity awards vested on a monthly basis; provided however,
that in no event will the number of shares which vest on such an accelerated basis with respect to any particular equity grant exceed the number of shares unvested immediately prior to the date of
such termination with respect to such grant. For purposes of this letter agreement, "Disability" means your inability to engage in any substantial gainful activity necessary to perform your duties
hereunder by reason of any medically determinable physical or mental impairment which can be expected to result in death or which has lasted, or can be expected to last, for a continuous period of not
less than twelve (12) months. 

        (e)   In the event of any inconsistency between the terms set forth in this Section 4 and the terms set forth in the
agreement evidencing your RSU Award, the terms set forth in this letter agreement will control. The provisions of this Section 4 and Section 7 will apply to the RSU Award and prior
equity awards
referred to herein, and will also apply to future equity awards, except to the extent specifically stated in the applicable award agreement or in a resolution of the Board of Directors. 

        5.    Policies; Procedures; Proprietary Information and Inventions Agreement.    As an employee of the Company, you
will be expected to abide by all of the Company's policies and procedures, including (without limitation) the terms of the Proprietary Information and Inventions Agreement between you 

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and
the Company (a copy of which is attached hereto as Appendix A and which is incorporated herein by reference), the Insider Trading Policy, the
Code of Ethics and the Employee Handbook. 

        6.    At Will Employment.    Notwithstanding anything to the contrary contained herein, your employment with the
Company will be "at will" and will not be for any specified term, meaning that either you or the Company will be entitled to terminate your employment at any time and for any reason, with or without
cause or advance notice. Any contrary representations that may have been made to you are superseded by the terms set forth in this letter agreement. This is the full and complete agreement between you
and the Company on this subject. Although your job duties, title, compensation and benefits, as well as the Company's personnel policies and procedures, may change from time to time, the "at will"
nature of your employment may only be changed in an express written agreement signed by you and the Chief Executive Officer of the Company and approved by the Board of Directors. 

        7.    Separation from Service.    

                (a)    Termination by You.    If you terminate your employment with the Company for any reason other than as a result
of your death or Disability or your resignation for "good reason" (as defined below), then all obligations of the Company as set forth in this letter agreement will cease, other than the obligation to
pay you, on your termination date, any earned but unpaid compensation for services rendered through that date and any accrued but unused vacation days as of your termination date (collectively, the
"Accrued Obligations"). If you terminate your employment with the Company for "good reason", (as defined below) prior to August 15, 2010, then in
addition to the foregoing, the Company will pay you the Separation Payment (as defined below) and the bonus payment (described in the second sentence of Section 7(b) below), subject to the
conditions set forth and your compliance with the requirements in Section 7(b) below for a Separation Payment made in connection a termination "without cause", and you will also be entitled to
the accelerated vesting of your RSU Award and any other equity awards you hold as of the Effective Date in accordance with Section 4 above. Notwithstanding your Separation from Service pursuant
to this Section 7(a), you will continue to be obligated to comply with the terms of the Proprietary Information and Inventions Agreement and if applicable, the restrictive covenants set forth
in Section 9 below. 

                (b)    Termination by the Company.    If your employment is terminated by the Company "without cause" (as defined
below) prior to August 15, 2010, and subject to your execution and delivery to the Company of a comprehensive agreement releasing of the Company
and its officers, directors, employees, stockholders, subsidiaries, affiliates, representatives and other parties and containing such other and additional terms as the Company deems satisfactory (the
"Release"), which becomes effective after the expiration of any applicable revocation period, the Company will pay you a separation payment (the
"Separation Payment") equal to the sum of (i) twelve (12) months of your then current annual base salary, (ii) your Annual Bonus
(as defined below), and (iii) a prorated portion of your Annual Bonus (as defined below) based upon the time elapsed between December 31 of the preceding year and your date of
termination. In addition, notwithstanding the last sentence of Section 3 hereof, if your date of termination occurs following the end of a fiscal year and prior to the date that you would have
otherwise been entitled to be paid your annual bonus for such fiscal year, the Company will pay you an amount equal to the annual bonus that you would have received had you remained employed by and in
good standing with the Company through the date the annual bonus for such fiscal year is paid, which amount shall be paid at the same time and manner that such payment would have been paid to you had
you remained employed through such date. Solely for purposes of the first sentence hereof, "Annual Bonus" shall mean the lesser of (1) 100% of
your then current annual base salary and (2) the most recent annual bonus paid to you. Payment of this Separation Payment and bonus payment will be contingent on your signing (without
revocation) the Release and your continued compliance with the Proprietary Information and Inventions Agreement and the restrictive covenants set forth in Section 9 below. This Separation
Payment will be payable monthly on a pro rata basis over twelve (12) months 

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with
the first such payment commencing upon the expiration of all applicable review and revocation periods applicable to the Release as statutorily required by law. 

        If
your employment is terminated by the Company "without cause," the Company will have no further obligation to you pursuant to this letter agreement other than the Accrued Obligations,
the acceleration of vesting provided in Section 4 above and the obligations of the Company pursuant to this Section 7(b). 

        If
your employment is terminated by the Company "with cause" as defined below, the Company will have no further obligation to you under the terms of this letter agreement, other than the
Accrued Obligations. 

        Notwithstanding
the termination of your employment by the Company "with cause" or "without cause," or by you for "good reason", you will continue to be obligated to comply with the terms
of the Proprietary Information and Inventions Agreement and the restrictive covenants set forth in Section 9 below. 

        You
have the right to decline to receive a portion of the benefits set forth under Sections 4 and 7 in the event that you determine that the provision of such benefits to you
would result in a "parachute payment" as such term is defined in Section 280G(b)(2) of the Internal Revenue Code of 1986, as amended from time to time. 

                c.    Termination by Death or Disability.    If your employment is terminated as a result of your death or
Disability, the Company will be obligated to pay the Accrued Obligations to you, your estate or beneficiaries (as the case may be). In the event of a termination of your employment due to death or
Disability, you or your estate or beneficiaries, as the case may be, will be entitled to the accelerated vesting of your equity awards as set forth in Section 4(d) above. The provisions of this
Section 7(c) will not affect or change the rights or benefits to which you are otherwise entitled under the Company's employee benefit plans or otherwise. 

                d.    Definitions.  

        For purposes of this letter agreement, the following definitions will be in effect: 

        "good reason" means: 

	(i)
	a
reduction in your base salary without your prior written consent;

	(ii)
	a
material reduction in your position, duties or responsibilities, without your prior written consent, unless such reduction is effected at the request of Mark R.
Goldston;

	(iii)
	a
change in your place of employment which is not within a 50-mile radius of the following address, without your prior written consent: 21301 Burbank
Boulevard, Woodland Hills, CA 91367;

	(iv)
	any
material un-waived breach by the Company of the terms of this letter; or

	(v)
	provided
however, that with respect to any of (i)—(iv) above, you shall provide written notice to the Company of the existence of the good reason
condition within ninety (90) days of its initial existence and the Company shall have thirty (30) days to cure such condition. 

        "with cause" means your commission of any one or more of the following acts: 

	(i)
	willfully
damaging of the property, business, business relationships, reputation or goodwill of the Company or its subsidiaries;

	(ii)
	commission
of a felony or a misdemeanor involving moral turpitude;

	(iii)
	theft,
dishonesty, fraud or embezzlement; 

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	(iv)
	willfully
violating any rules or regulations of any governmental or regulatory body that is or is reasonably expected to be injurious to the Company or its
subsidiaries;

	(v)
	the
use of alcohol, narcotics or other controlled substances to the extent that it prevents you from efficiently performing services for the Company or its subsidiaries;

	(vi)
	willfully
injuring any other employee of the Company or its subsidiaries;

	(vii)
	willfully
injuring any person in the course of performance of services for the Company or its subsidiaries;

	(viii)
	disclosing
to a competitor or other unauthorized persons confidential or proprietary information or secrets of the Company or its subsidiaries;

	(ix)
	solicitation
of business on behalf of a competitor or a potential competitor of the Company or its subsidiaries;

	(x)
	harassment
of any other employee of the Company or its subsidiaries or the commission of any act which otherwise creates an offensive work environment for other
employees of the Company or its subsidiaries;

	(xi)
	failure
for any reason within five (5) days after receipt by you of written notice thereof from the Company, to correct, cease or otherwise alter any
insubordination, failure to comply with instructions, inattention to or neglect of the duties to be performed by you or other act or omission to act that in the opinion of the Company does or may
adversely affect the business or operations of the Company or its subsidiaries;

	(xii)
	breach
of any material term of this letter; or

	(xiii)
	any
other act or omission that is determined to constitute "cause" in the good faith discretion of the Board of Directors. 

        "without cause" means any reason not within the scope of the definition of the term "with cause." 

                (e)    Code Section 409A Deferral Period.    Notwithstanding any provision to the contrary in this letter
agreement, no payment or distribution under this letter which constitutes an item of deferred compensation under Section 409A of the Internal Revenue Code (the "Code") and becomes payable by
reason of your termination of employment with the Company will be made to you prior to the earlier of (i) the expiration of the six (6)-month period measured from the date of your "separation
from service" (as such term is defined in Treasury Regulations issued under Code Section 409A) or (ii) the date of your death, if you are deemed at the time of such separation from
service to be a "key employee" within the meaning of that term under Code Section 416(i) and such delayed commencement is otherwise required in order to avoid a prohibited distribution
under Code Section 409A(a)(2). Upon the expiration of the applicable Code Section 409A(a)(2) deferral period, all payments and benefits deferred pursuant to this Section 7(e)
(whether they would have otherwise been payable in a single sum or in installments in the absence of such deferral) shall be paid or reimbursed to you in a lump sum, and any remaining payments due
under this letter will be paid in accordance with the normal payment dates specified for them herein. 

        8.    Withholding Taxes.    All forms of compensation payable pursuant to the terms this letter agreement, whether
payable in cash, shares of the Company's common stock or other property, are subject to reduction to reflect the applicable withholding and payroll taxes. 

        9.    Restrictive Covenants.    Until one (1) year after the termination of your employment with the Company
for any reason, so long as you are receiving the Separation Payment, you will not, at any 

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place
in any county, city or other political subdivision of the United States in which the Company or its subsidiaries is engaged in business or providing its services: 

        a.     directly
or indirectly design, develop, manufacture, market or sell any product or service which is in competition with the products or services of the Company or its
subsidiaries; or 

        b.     directly
or indirectly own any interest in, control, be employed by or associated with or render advisory, consulting or other services (including but not limited to
services in research) to any person or entity, or subsidiary, subdivision, division or joint venture of such entity in connection with the design, development, manufacture, marketing or sale of a
product or service which is in competition with the products or services of the Company or its subsidiaries; provided, however, that nothing in this letter agreement will prohibit you from owning less
than one percent (1%) of the equity interests of any publicly held entity. 

        10.    Entire Agreement.    This letter agreement, together with the Proprietary Information and Inventions Agreement
between you and the Company, any Company handbooks and policies in effect from time to time and the applicable stock plans and any stock option agreements, restricted stock unit agreements or other
agreement evidencing the equity awards made to you from time to time during your period of employment (including, without limitation, the RSU Award), contains all of the terms of your employment with
the Company and supersedes any prior understandings or agreements, whether oral or written, between you and the Company. If any provision of this letter agreement is held by an arbitrator or a court
of competent jurisdiction to conflict with any federal, state or local law, or to be otherwise invalid or unenforceable, such provision shall be construed in a manner so as to maximize its
enforceability while giving the greatest effect as possible to the intent of the parties. To the extent any provision cannot be construed to be enforceable, such provision will be deemed to be
eliminated from this letter agreement and of no force or effect, and the remainder of this letter agreement will otherwise remain in full force and effect and be construed as if such portion had not
been included in this letter agreement. This letter agreement is not assignable by you. This letter agreement may be assigned by the Company to its subsidiaries or to successors in interest to the
Company or its lines of business. 

        11.    Amendment and Governing Law.    This letter agreement may not be amended or modified except by an express
written agreement signed by you and the Chief Executive Officer of the Company. The terms of this letter agreement and the resolution of any disputes will be governed by California law, and venue for
any disputes will be in Los Angeles, California. 

        12.    Term.    This letter agreement will expire on August 15, 2010, except Sections 6, 7(e), 8, 9, 10,
11 and 12 will survive such expiration. Following the expiration of this letter agreement, your employment with the Company will continue to be "at will". 

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        We
look forward to continuing to work with you. Please indicate your agreement with the terms and provisions of this letter agreement by signing and dating the enclosed duplicate copy
and returning it to me by August 15, 2007. 

        If
you have any questions, please call the undersigned. 

	 	 	Very truly yours,
	
 	
 	

UNITED ONLINE, INC.
	

 	
 	
By:	

/s/  MARK R. GOLDSTON      
 Mark R. Goldston

Chairman, President and Chief Executive Officer

I
have read the foregoing and accept the terms and provisions set forth in this letter agreement as of the date shown at the top of this letter agreement: 

	

 	

 
	/s/  PAUL E. JORDAN      
Paul E. Jordan	 

7

 
Exhibit A

[Proprietary Information and Inventions Agreement]

[to be attached]

8

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Exhibit 10.16    
    

 
 

AMENDED AND RESTATED EMPLOYMENT AGREEMENT    
    

        This Amended and Restated Employment Agreement (the "Agreement") is made and entered into effective as of the 13th day of August 2007, by and between
United Online, Inc., a Delaware corporation ("United Online"), with principal corporate offices at 21301 Burbank Boulevard, Woodland Hills, California 91367, and Frederic A. Randall, Jr.
("Employee"). 

        WHEREAS,
the Employee had previously entered into an employment agreement effective March 20, 1999 with NetZero, Inc., a wholly-owned subsidiary of United Online which was
subsequently amended and restated as an employment agreement effective January 27, 2004 with United Online (the "Prior 2004 Agreement"); and 

        WHEREAS,
effective as of the date hereof (the "Effective Date"), the Employee and United Online desire to further amend the Prior 2004 Agreement. 

        NOW
THEREFORE, the Employee and United Online hereby agree as follows: 

For
purposes of this Agreement, the term "Company" shall mean (i) United Online or (ii) in the event of an initial public offering of securities of Classmates Media Corporation, a
Delaware corporation, or securities issued by an entity that is a direct or indirect parent of Classmates Media Corporation (which entity shall hereinafter be referred to as "CMC," and such initial
public offering shall be hereinafter referred to as the "CMC IPO") and the assignment of this Agreement to CMC pursuant to Section 7 hereof, CMC. 

1.    Employment.    

	1.1
	The
Company hereby agrees to employ Employee, and Employee hereby accepts such employment, on the terms and conditions set forth herein, commencing the date hereof, and continuing
through February 15, 2011 (the "Term"), unless such employment is terminated earlier as provided in Section 4 below. Employee's place of employment shall be in the greater Los Angeles
metropolitan area. 

2.    Duties of Employee.    

	2.1
	Employee
shall serve as Executive Vice President and General Counsel of the Company. In this capacity, Employee shall perform such customary, appropriate and reasonable executive
duties as are usually performed by the General Counsel, including such duties as are delegated to him from time to time by the Board of Directors of the Company or a committee thereof (the "Board").
Employee shall report directly to the Company's Chief Executive Officer.

	2.2
	Employee
agrees to devote Employee's full time, attention, skill and efforts to the performance of his duties for the Company during the Term. This Agreement shall not be interpreted
to prohibit Employee from making passive personal investments or engaging in charitable and public service activities if those activities do not materially interfere with the services required under
this Agreement. 

3.    Compensation and Other Benefits.    

	3.1
	Base Salary.    During the Term, the Company shall pay to Employee a base salary per fiscal year equal to Employee's current
base salary (the "Base Salary"), with payments to be made in accordance with the Company's standard payment policy and subject to such withholding as may be required by law. Employee's Base Salary
shall be increased to include any increases in Employee's base salary as approved by the Board.

	3.2
	Bonus.    During the Term, the Employee shall also be eligible to receive an annual cash bonus of up to 100% of Employee's
base salary for each fiscal year (the "Annual Bonus"), less withholding required by law, based on performance criteria established by the Board. 

 

Employee's
Annual Bonus shall be increased to include any increases in Employee's annual bonus as approved by the Board. Employee shall not be eligible to receive any unpaid Annual Bonus if his
employment hereunder is terminated pursuant to either Section 4.1, or if Employee voluntarily resigns. 

	3.3
	Restricted Stock Units.

        (a)   On
August 15, 2007, the Employee will be awarded restricted stock units covering 210,000 shares of United Online's common stock (the "UOL Restricted Stock
Units"). The UOL Restricted Stock Units will vest according to the following three (3)-year vesting schedule subject to Employee's continued employment with United Online (as determined in
accordance with terms of the applicable stock plan and the restricted unit agreement): one-third of the UOL Restricted Stock Units will vest on February 15, 2009;
one-third of the UOL Restricted Stock Units will vest of February 15, 2010; and the remaining on-third of the UOL Restricted Stock Units will vest on February 15,
2011. In all other respects, except as set forth herein, the UOL Restricted Stock Units will be subject to the terms and conditions set forth in the applicable stock plan and the restricted stock unit
agreement between United Online and the Employee. 

        (b)   [Intentionally omitted.]

        (c)   Contingent
on the effectiveness of the CMC IPO prior to April 30, 2008, on the effective date of such CMC IPO, you will be awarded restricted stock units covering
that number of shares of common stock of CMC equal to $2,800,000 divided by the initial offering price of a share of common stock in such initial public offering (the "CMC Restricted Stock Units").
For purposes of this Agreement, all references to common stock of CMC shall be deemed to refer to Class A common stock of CMC. In the event that the CMC IPO does not become effective prior to
April 30, 2008, CMC will not be obligated to award the CMC Restricted Stock Units described in the preceding sentence. The CMC Restricted Stock Units will vest according to the following
schedule subject to your continued employment with CMC: 50% of CMC Restricted Stock Units will vest on February 15, 2009 and the remaining 50% of CMC Restricted Stock Units will vest on
February 15, 2010. Except as otherwise set forth herein, in all other respects, the CMC Restricted Stock Units will be subject to the terms and conditions set forth in the applicable stock plan
and the restricted stock unit agreement. 

        (d)   If,
following a CMC IPO, United Online ceases to own more than fifty percent (50%) of the total combined voting power of all of CMC's outstanding securities, and at that
time the Employee is employed by CMC or its subsidiaries and not by United Online or any of its 50% or more owned subsidiaries, then the vesting of all outstanding United Online equity-based awards
held by Employee will be accelerated in full and any Company repurchase options applicable to any such awards will
lapse. For the avoidance of doubt, unless otherwise specifically provided in this Agreement, applicable stock plan or award agreement, the sale of CMC prior to a CMC IPO shall not cause or otherwise
give rise to such acceleration of vesting or such lapse of repurchase rights. 

	3.4
	Vacation.    Employee shall be entitled to five (5) weeks paid vacation per year in accordance with the Company's
vacation policies.

	3.5
	Other Benefits.    Employee shall be eligible to participate, as of the date of Employee's employment, in all group life,
health, medical, dental or disability insurance or other employee, health and welfare benefits made available generally to other similarly situated executives of the Company or that have been made
available to you by the Board or any affiliate of the Company. If Employee elects to participate in any of such plans, Employee's portion of the premium(s) will be deducted from Employee's paycheck. 

2

 

	3.6
	Business Expenses.    The Company shall promptly reimburse Employee for all reasonable and necessary business expenses
incurred by Employee in connection with the business of the Company and the performance of his duties under this Agreement, subject to Employee providing the Company with reasonable documentation
thereof.

	3.7
	Telecommuting.    Employee shall be entitled to telecommute for a portion of the work week consistent with past practices or
otherwise as agreed by Employee and the Chief Executive Officer. 

4.    Termination.    

        4.1    Termination for Cause.    

	(a)
	Termination
"for cause" is defined as follows: the Company terminates Employee's employment with the Company (1) if Employee is convicted of a felony, including any act of
moral turpitude, which adversely impacts the Company, or (2) if Employee fails, after receipt of detailed written notice and after receiving a period of at least thirty (30) days
following such notice to cure such failure, to use his reasonable good faith efforts to follow the direction of the Company's Board of Directors and to perform his obligations hereunder.

	(b)
	The
Company may terminate this Agreement for any of the reasons stated in Section 4.1(a) by giving written notice to Employee without prejudice to any other remedy to which the
Company may be entitled. The notice of termination shall specify the grounds for termination. If Employee's employment hereunder is terminated "for cause" pursuant to this Section 4.1, Employee
shall be entitled to receive hereunder his accrued but unpaid Base Salary and vacation pay through the date of termination, and reimbursement for any expenses as set forth in Section 3.6,
through the date of termination, but shall not be entitled to receive any unpaid portion of the Annual Bonus or any other amount. 

        4.2    Termination Without Cause or Involuntary Termination.    

	(a)
	If
Employee's employment is terminated without "cause" as defined in Section 4.1(a), or if Employee is Involuntarily Terminated (as defined below), the Company (or its
successor, as the case may be) shall pay to Employee (i) any accrued but unpaid Base Salary and vacation through the date of termination, (ii) reimbursement for any expenses as set forth
in Section 3.6, through the date of termination, (iii) Employee's Annual Bonus, prorated through the date of termination, and (iv), subject to Employee's execution (without revocation)
of a general waiver and release of all claims against the Company, its affiliates and successors, in a form satisfactory to the Company (a "Release"), a severance payment in an amount equal to three
times Employee's Base Salary and Annual Bonus, payable in one lump sum on the date of termination, subject to withholding as may be required by law, and such severance payment will be paid upon the
expiration of all applicable review and revocation periods applicable to the Release as statutorily required by law. For the purposes of Section 4.2(a)(iii) and
Section 4.2(a)(iv) above, Annual Bonus shall mean the greater of 75% of Employee's then current Base Salary or the Annual Bonus paid to Employee for the preceding fiscal year in the
event of Involuntary Termination, or 75% of Employee's then current Base Salary in the event of termination without cause.

	(b)
	In
addition, if Employee's employment is terminated without cause (other than if Employee is Involuntarily Terminated) and if Employee executes and does not revoke a Release,
(i) the vesting of all outstanding restricted stock units held by the Employee will be immediately accelerated by the additional number of units in which the Employee 

3

 

would
have been vested at the time of such termination if he had completed an additional twelve (12) months of service (calculated as if such units vest on a monthly basis) and (ii) the
Company repurchase option will lapse with respect to a number of outstanding restricted shares equal to (x) the sum of the number of full months that have elapsed between the grant date and the
date of termination, plus twelve (12) additional months, divided by (y) 48 months, multiplied by (z) the total number of such outstanding restricted shares. Such
acceleration will occur upon the expiration of all applicable review and revocation periods applicable to the Release as statutorily required by law, and in no event later than the later of
(i) the 15th day of the third month following the end of your taxable year in which such termination of employment occurs or (ii) the 15th day of the third
month following the end of the Company's taxable year in which such termination of employment occurs. 

	(c)
	If
Employee's employment is terminated due to death or permanent disability, the vesting of all outstanding equity-based awards will be accelerated in full and any Company repurchase
options applicable to any such awards will lapse.

	(d)
	If
Employee is Involuntarily Terminated, and if Employee executes and does not revoke a Release (i) all outstanding options shall remain in effect for a one (1) year
period following the date of termination but not beyond the expiration date of such option as set forth in the applicable stock plan or award agreement, (ii) the vesting of all outstanding
restricted stock units will be accelerated in full and (iii) any Company repurchase options applicable to restricted shares will lapse. The acceleration described above will occur upon the
expiration of all applicable review and revocation periods applicable to the Release as statutorily required by law, and in no event later than the later of (i) the 15th day of
the third month following the end of your taxable year in which such termination of employment occurs or (ii) the 15th day of the third month following the end of the Company's
taxable year in which such termination of employment occurs.

	(e)
	As
used in this Section 4.2, Employee shall be deemed terminated without cause if Employee resigns following a breach by the Company of its obligations hereunder; provided,
however, in the event of an unintentional and un-waived breach by the Company, Employee shall provide the Company with written notice of such breach and the Company shall have fifteen days
following such notice to cure such breach. 

As
used in this Section 4.2, Employee shall be deemed "Involuntarily Terminated" if (i) the Company or any successor to the Company terminates Employee's employment without cause in
connection with or following a Change in Control (as defined in Appendix A attached hereto); or (ii) in connection with or following a Change in Control there is (a) a decrease in
Employee's title or responsibilities without Employee's consent (it being deemed to be a decrease in title and/or responsibilities if Employee is not offered the position of Executive Vice President
and General Counsel of the Company or its successor as well as the acquiring and ultimate parent entity, if any, following the Change in Control), (b) a decrease in base compensation from those
provided by the Company immediately prior to the Change in Control without Employee's consent or (c) a requirement that Employee re-locate out of the greater Los Angeles
metropolitan area without Employee's consent; provided however that with respect to any of (a)—(c) Employee shall provide written notice to the Company of the existence of the
aforementioned condition within ninety (90) days of its initial existence and the Company shall have thirty (30) days to cure such condition. 

	5.
	Noncompetition.    For the eighteen (18) month period following the termination of Employee's employment with the
Company (but only if Employee has received the severance payments 

4

 

specified
in Section 4.2 above) (the "Noncompetition Period"), Employee shall not directly engage in, or manage or direct persons engaged in, a Competitive Business Activity (as defined below)
anywhere in the Restricted Territory (as defined below); provided, that the Noncompetition Period shall terminate if the Company terminates operations or if the Company no longer engages in any
Competitive Business Activity. The term "Competitive Business Activity" shall mean, prior to the effectiveness of the CMC IPO, the business of providing consumers with dial-up Internet
access services (free or pay) and, as of the effectiveness of the CMC IPO, a business primarily involved in online social networking or a business primarily involving online loyalty rewards programs.
The term "Restricted Territory" shall mean each and every county, city or other political subdivision of the United States in which the Company is engaged in business or providing its services. The
Company agrees that providing services to a company or entity that is involved in a Competitive Business Activity but which services are unrelated to the Competitive Business Activity shall not be
deemed a violation of this Agreement. For the purposes of damages to the Company with respect to any breach of this Section 5, the value of Employee's obligations to the Company under this
Section 5 equals 37.5% of the cash severance payment in Section 4.2(a)(iv) above. 

As
an employee of the Company, you will be expected to abide by all of the policies and procedures applicable to similarly situated executives of the Company, including, without limitation, the terms
of the Proprietary Information and Inventions Agreement between you and the Company (or any successor thereto or affiliate thereof). 

	6.
	Gross-Up Payment.    If the aggregate of all payments or benefits made or provided to the Employee under this
Agreement, under all other plans and programs of the Company or otherwise (the "Aggregate Payment") is determined to constitute a "parachute payment," as such term is defined in
Section 280G(b)(2) of the Internal Revenue Code of 1986, as amended (the "Code"), the Company shall pay to the Employee, prior to or coincident with the time any excise tax imposed by
Section 4999 of the Code (the "Excise Tax") is payable with respect to such Aggregate Payment, an additional amount that, after the imposition of all penalties, income, excise and other
federal, state and local taxes thereon, is equal to the sum of the Excise Tax on the Aggregate Payment and interest and penalties imposed with respect to the Excise Tax and such additional amount (the
"Gross-Up Payment"). For example, if the Excise Tax imposed with respect to the Aggregate Payment equals $1,000,000 and all penalties, income, excise and other federal, state and local
taxes on the Gross-Up Payment equal $2,333,333, the Gross-Up Payment will be $3,333,333. The determination of whether the Aggregate Payment constitutes a parachute payment and,
if so, the amount to be paid to the Employee and the time of payment pursuant to this Section 6 shall be made by an independent auditor (the "Auditor") selected and paid by the Company and
reasonably acceptable to the Employee. The Auditor shall be a nationally recognized United States public accounting firm. For purposes of determining the amount of the Gross-Up Payment,
the Employee shall be deemed to pay income tax at the highest marginal rates of federal, state and local income taxation in the calendar year in which the Gross-Up Payment is to be made,
net of the maximum reduction in federal income taxes which could be obtained from deduction of such state and local taxes. 

In
the event that the Excise Tax is finally determined to be less than the amount taken into account hereunder in calculating the Gross-Up Payment, the Employee shall repay to the Company,
within five (5) business days following the time that the amount of such reduction in the Excise Tax is finally determined, the portion of the Gross-Up Payment attributable to such
reduction plus that portion of the Gross-Up Payment attributable to the Excise Tax and federal, state and local income and employment taxes imposed on the Gross-Up Payment
being repaid by the Employee, to the extent that such repayment results in a reduction in the Excise Tax and a dollar-for-dollar reduction in the Employee's taxable income and
wages for purposes of federal, state and local income and employment taxes, plus interest on the amount of such repayment at 

5

 

120%
of the rate provided in section 1274(b)(2)(B) of the Code. In the event that the Excise Tax is determined to exceed the amount taken into account hereunder in calculating the
Gross-Up Payment (including by reason of any payment the existence or amount of which cannot be determined at the time of the payment of the Gross-Up Payment), the Company
shall make an additional Gross-Up Payment in respect of such excess (plus any interest, penalties or additions payable by the Employee with respect to such excess) within five
(5) business days following the time that the amount of such excess is finally determined. The Employee and the Company shall cooperate with each other in connection with any proceeding or
claim relating to the existence or amount of liability for Excise Tax, and all expenses incurred by the Employee in connection therewith shall be paid by the Company promptly upon notice of demand
from the Employee. 

	7.
	Assignment.    Except as provided herein, neither the Company nor Employee may assign this Agreement or any rights or
obligations hereunder. This Agreement will be binding upon the Company and its successors and assigns. In the event of a Change in Control (as defined in Appendix A attached hereto), the
Company shall cause this Agreement to be assumed by the Company's successor as well as any acquiring or ultimate parent entity, if any, following any Corporate Transaction. 

Upon
the effectiveness of the CMC IPO, the Company shall assign this agreement to CMC. Notwithstanding this assignment, however, Employee's Annual Bonus pursuant to Section 3.2 of this
Agreement for fiscal year 2007 shall be payable by United Online under its applicable bonus plans and any bonuses for subsequent fiscal years during the Term shall be payable by CMC. 

8.    Miscellaneous.    

	8.1
	This
Agreement supersedes any and all other agreements, either oral or in writing, between the parties hereto with respect to the employment of Employee by the Company, other than the
Confidentiality and Proprietary Agreement, and constitutes the entire agreement between the Company and the Employee with respect to its subject matter.

	8.2
	This
Agreement may not be amended, supplemented, modified or extended, except by written agreement which expressly refers to this Agreement, which is signed by each of the parties
hereto and which is authorized by the Company's Board.

	8.3
	This
Agreement is made in and shall be governed by the laws of California, without giving effect to its conflicts-of-law principles.

	8.4
	If
any provision of this Agreement is held by an arbitrator or a court of competent jurisdiction to conflict with any federal, state or local law, or to be otherwise invalid or
unenforceable, such provision shall be construed in a manner so as to maximize its enforceability while giving the greatest effect as possible to the parties' intent. To the extent any provision
cannot be construed to be enforceable, such provision shall be deemed to be eliminated from this Agreement and of no force or effect and the remainder of this Agreement shall otherwise remain in full
force and effect and be construed as if such portion had not been included in this Agreement.

	8.5
	Employee
represents and warrants to the Company that there is no restriction or limitation, by reason of any agreement or otherwise, upon Employee's right or ability to enter into
this Agreement and fulfill his obligations under this Agreement.

	8.6
	All
notices and other communications required or permitted hereunder shall be in writing and shall be mailed by first-class mail, postage prepaid, registered or certified, or
delivered either by hand, by messenger or by overnight courier service, and addressed to the receiving party at the respective address set forth in the heading of this Agreement, or at such other
address as 

6

 

such
party shall have furnished to the other party in accordance with this Section 8.6 prior to the giving of such notice or other communication. 

	8.7
	Notwithstanding
any provision to the contrary in this agreement, no payment or distribution under this agreement which constitutes an item of deferred compensation under
Section 409A of the Code and becomes payable by reason of the Employee's termination of employment with the Company will be made to the Employee prior to the earlier of (i) the
expiration of the six (6)-month period measured from the date of the Employee's "separation from service" (as such term is defined in Treasury Regulations issued under Code Section 409A) or
(ii) the date of the Employee's death, if he is deemed at the time of such separation from service to be a "key employee" within the meaning of that term under Code
Section 416(i) and such delayed commencement is otherwise required in order to avoid a prohibited distribution under Code Section 409A(a)(2). Upon the expiration of the applicable
Code Section 409A(a)(2) deferral period, all payments and benefits deferred pursuant to this Section 8.7 (whether they would have otherwise been payable in a single sum or in
installments in the absence of such deferral) shall be paid or reimbursed to the Employee in a lump sum, and any remaining payments due under this Agreement will be paid in accordance with the normal
payment dates specified for them herein. 

(Signature Page Follows) 

7

 

        IN
WITNESS WHEREOF, the parties hereto have executed this Agreement as of the first date written above. 

	 	 	UNITED ONLINE, INC.
	

 	
 	

By:	

/s/  ROBERT BERGLASS      

	 	 	 	Name:	Robert Berglass
	 	 	 	Title:	Legal Independent Director,

Compensation Committee Chair of

United Online, Inc.
	

 	
 	

By:	

/s/  MARK R. GOLDSTON      

	 	 	 	Name:	Mark R. Goldston
	 	 	 	Title:	Chairman, President and CEO

	

 	

 
	 	/s/  FREDERIC A. RANDALL, JR.      
 Frederic A. Randall, Jr.

8

   Appendix A  

        For purposes of this Agreement, a Change in Control shall be deemed to have occurred (i) if a Change in Control of United Online occurs as described in
Paragraph A below or (ii) if a Change in Control of CMC occurs as described in Paragraph B below following the CMC IPO. 

	A.
	If CMC IPO Does Not Become Effective or CMC IPO Becomes Effective and United Online Owns 331/3% or More of CMC's Outstanding
Securities:

        In
the event a CMC IPO does not become effective, or a CMC IPO becomes effective and the Company owns 331/3% or more of the total combined voting power of all of CMC's
outstanding securities, "Change in Control" shall mean a change in ownership or control effected through any of the following transactions: 

        "United
Online" shall mean United Online, Inc., a Delaware corporation, and any successor corporation to all or substantially all of the assets or voting stock of United
Online, Inc. 

        "Board"
shall mean United Online's Board of Directors. 

        "1934
Act" shall mean the Securities Exchange Act of 1934, as amended from time to time. 

	(i)
	a
merger or consolidation approved by United Online's stockholders, unless securities possessing more than fifty percent (50%) of the total combined voting power of the
voting securities of the successor corporation are immediately thereafter beneficially owned, directly or indirectly and substantially in the same proportion, by the persons who beneficially owned
United Online's outstanding voting securities immediately prior to such transaction,

	(ii)
	the
sale, transfer or other disposition of all or substantially all of United Online's assets approved by United Online's stockholders,

	(iii)
	the
acquisition, directly or indirectly by any person or related group of persons (other than United Online or a person that directly or indirectly controls, is
controlled by, or is under common control with, United Online), of beneficial ownership (within the meaning of Rule 13d-3 of the 1934 Act) of securities possessing more than fifty
percent (50%) of the total combined voting power of United Online's outstanding securities, or

	(iv)
	a
change in the composition of the Board over a period of thirty-six (36) consecutive months or less such that a majority of the Board members
ceases, by reason of one or more contested elections for Board membership, to be comprised of individuals who either (A) have been Board members continuously since the beginning of such period
or (B) have been elected or nominated for election as Board members during such period by at least a majority of the Board members described in clause (A) who were still in office at the
time the Board approved such election or nomination.

	B.
	Change in Control of Classmates Media Corporation

        "Change
in Control" of Classmates Media Corporation shall mean a change in ownership or control of CMC effected through any of the following transactions: 

        "CMC"
shall mean Classmates Media Corporation, a Delaware corporation, and any successor corporation to all or substantially all of the assets or voting stock of Classmates Media
Corporation. 

        "Board"
shall mean CMC's Board of Directors. 

        "1934
Act" shall mean the Securities Exchange Act of 1934, as amended from time to time. 

	(i)
	a
merger, consolidation or reorganization approved by CMC's stockholders, unless securities representing more than
331/3 percent (33.33%) of the total combined voting power of the voting securities of the successor corporation are immediately thereafter beneficially owned, 

9

 

directly
or indirectly, by the person or persons who beneficially owned 331/3 percent (33.33%) or more of CMC's outstanding voting securities immediately prior to such transaction, 

	(ii)
	any
stockholder-approved transfer or other disposition of all or substantially all of CMC's assets,

	(iii)
	the
closing of any transaction or series of related transactions pursuant to which any person or any group of persons comprising a "group" within the meaning of
Rule 13d-5(b)(1) of the 1934 Act (other than CMC or a person that, prior to such transaction or series of related transactions, directly or indirectly controls, is controlled by or
is under common control with, CMC) becomes directly or indirectly (whether as a result of a single acquisition or by reason of one or more acquisitions within the twelve (12)-month period ending with
the most recent acquisition) the beneficial owner (within the meaning of Rule 13d-3 of the 1934 Act) of (A) securities possessing (or convertible into or exercisable for
securities possessing) 331/3 percent (33.33%) or more of the total combined voting power of all of CMC's outstanding securities (as measured in terms of the power to vote with respect
to the election of Board members) or (B) securities representing 331/3 percent (33.33%) or more of the aggregate market value of all of the CMC's outstanding capital stock,
measured in each instance immediately after the consummation of such transaction or series of related transactions and whether such transaction or transactions involve a direct issuance from the CMC
or the acquisition of outstanding securities held by one or more of the CMC's existing stockholders; or

	(iv)
	a
change in the composition of the Board over a period of thirty-six (36) consecutive months or less such that a majority of the Board members
ceases, by reason of one or more contested elections for Board membership, to be comprised of individuals who either (A) have been Board members continuously since the beginning of such period
or (B) have been elected or nominated for election as Board members during such period by at least a majority of the Board members described in clause (A) who were still in office at the
time the Board approved such election or nomination. 

        In
no event, however, shall a Change in Control be deemed to occur as a result of a spin-off distribution by United Online, Inc. of all or any portion of CMC's
outstanding securities held by United Online, Inc. to its existing stockholders in proportion to their holdings of United Online, Inc. capital stock. 

10

QuickLinks

Exhibit 10.16

AMENDED AND RESTATED EMPLOYMENT AGREEMENT

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