Document:

Exhibit 4.40

Exhibit 4.40

NETWORK ADVERTISING PLACEMENT CONTRACT

Contract No. 2010080340

	1.	 	Party B agrees to place advertising on the website of Party A subject to the terms and
conditions of this Contract in order to promote the image, products or services of Party B.

	2.	 	The Advertising Placement Services Terms on Sina.com is an integral part of and has the same
effect with this Contract.

	3.	 	If there is any discrepancy between this Contract and the Advertising Placement Services
Terms on Sina.com, this Contract will prevail.

	4.	 	This Contract will be effective as of its execution by the Parties hereto. Unless
otherwise expressly provided by the Parties, a facsimile-signed copy of this Contract is
also valid.

	 	 	 
	Advertising Type:

	 	Real estate network advertising
	Advertising Location:

	 	Subject to agreement of the Parties
	Placement Period:

	 	January 1, 2010 through December 31, 2010
	Placement Amount:

	 	Subject to agreement of the Parties
	Unit Price:

	 	Subject to agreement of the Parties
	Advertising Fee:

	 	RMB132 million
	Total Fee:

	 	RMB132 million
	Type of Direct Client:

	 	Beijing real estate client
	Payer:

	 	Party B
	Payment Time and Amount:

	 	Subject to agreement of the Parties
	Receiving account number and Bank:

	 	China Merchants Bank, Beijing Jianguolu Sub-branch, 2684855110001

Notes:

	1.	 	Party B agrees to place network advertising up to an amount of RMB132 million on SINA.com
during the period commencing on January 1, 2010 and ending on December 31, 2010 (the
preferential policies of which are set forth hereinafter). The time and type of the
advertising to be placed are subject to an advertising placement agreement to be separately
made by the Parties prior to the placement.

	 	(1)	 	All advertising inventories relating to Beijing real estate channel are subject to then
policies prevailing in Beijing real estate market in 2010; (2) All advertising inventories
relating to fixed location advertising inventory on SINA.com are subject to Beijing SINA’s
policies regarding fixed advertising inventories.

	 	(3)	 	Any other network advertising inventories other than those inventories provided under the
two preceding paragraphs will be priced at a discount equal to 60% of the network advertising
tariff published by SINA.com.
	 
	 	(4)	 	All products relating to online real estate sales office are subject to relevant policies
effect in 2010.

	2.	 	Giveaway Policies

	 	(1)	 	If all of the inventories purchased by Party B in any single contract are fixed location
inventories on SINA.com, the fixed location inventory policies of Beijing SINA will apply,
under which circumstance the giveaway inventories are limited to the giveaway inventories and
inventories within the Beijing real estate channel of Beijing SINA.
	 
	 	(2)	 	If all of the inventories purchased by Party B in any single contract are inventories
within Beijing real estate channel, Party B is entitled to the giveaway inventories provided
under then existing Beijing real estate policies; provided, however,  that Party B is not
entitled to any giveaway inventories outside Beijing real estate channel.

 

 

 

	 	(3)	 	If all of the inventories purchased by Party B in any single contract are inventories
other than those provided under the above two paragraphs, Party B is entitled to giveaway
inventories as follows at a discounted price equal to 60% of the network advertising tariff
published by SINA.com:

	 	 	 	 	 	 	 	 	 	 	 	 	 
	Contract Amount: T
	 	 	1      £
T£
3	 	 	 	3      £
T£
6	 	 	 	6      £
T	 
	Unit: RMB10,000
	 	 	 	 	 	 	 	 	 	 	 	 
	Giveaway percentage
(%)
	 	 	100	 	 	 	120	 	 	 	180	 

	 	(4)	 	If the inventories purchased by Party B in any single contract include inventories in
Beijing real estate channel as well as inventories in other channels (excluding fixed location
inventories on SINA.com), the giveaway inventories in Beijing real estate channel and other
real estate channels are subject to the policies then prevailing in Beijing real estate
market, and the giveaway inventories in any other channels are subject to Section 2.3, and the
total giveaway percentage will be no more than the percentage provided under the policies then
prevailing in Beijing real estate market.
	 
	 	(5)	 	All products relating to online real estate sales office are subject to relevant policies
effect in 2010, which means there is no giveaway inventory.
	 
	 	(6)	 	If Party B purchases specially promoted advertising, such as World Cup or the Consumer
Day, Party B will be entitled only to the preferential policies included in the special
promoted package, and will not be entitled to the giveaway percentage provided under this
Contract.
	 
	 	(7)	 	Party B agrees to have giveaway inventory according to the giveaway percentage provided
under this Contract, and to waive any unused giveaway inventory under any single contract.

	3.	 	The direct client under this Contract is real estate client, and Party B may not use any of
the above advertising inventories for advertising by any other clients.

	4.	 	Party B agrees that any of the giveaway inventories shall be in compliance with the
Supplemental Agreement to this Contract, and the time and type of the placement of advertising
are subject to the provisions set forth in the Giveaway Advertising Schedule.

	5.	 	If Party makes reasonable adjustment to its overall advertising tariff or any other
advertising sale policies, the adjusted tariff or policies will be applicable to the
advertising purchased but unused by Party B as of the effective date of such adjustment.

	6.	 	Party B agrees that if Party A provides giveaway network advertising to Party B because Party
B purchases the advertising provided under this Contract, then

	 	(1)	 	During any calendar
quarter, Party B is entitled to giveaway advertising which value is equal to the formula of
X=A x B%, in which X means the value of the giveaway advertising entitled to Party B during
such quarter, A means the value of advertising purchased by Party B from Party A under this
Contract, and B means the percentage of giveaway advertising.
	 
	 	(2)	 	Unless with prior consent of
Party A, Party B will place all of the giveaway advertising it is entitled during a calendar
quarter within such quarter, and placement of such giveaway advertising after the lapse of the
quarter may be declined by Party A.

For and on behalf of

Beijing Yisheng Leju Information Services Co., Ltd. as Party A

/seal/ Beijing Yisheng Leju Information Services Co., Ltd.

Address: 8/F, Ideal International Plaza, 58 Beisihuan Xilu, Haidian District, Beijing, 100080

Date: January 1, 2010

For and on behalf of

Beijng Jiahua Hengshun Media Advertising Co., Ltd. as Party B (seal)

/seal/ Beijng Jiahua Hengshun Media Advertising Co., Ltd.

Address: B1001, Dacheng International Tower 2, 78 Dongsihuan Zhonglu, Beijing

Date: January 1, 2010

 

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SUPPLEMENTAL AGREEMENT TO NETWORK ADVERTISING PLACEMENT CONTRACT

This Supplemental Agreement is made in Haidian District, Beijing, by and between:

Beijing Yisheng Leju Information Services Co., Ltd. (“Party A”)

Address: 8/F, Ideal International Plaza, 58 Beisihuan Xilu, Haidian District, Beijing, 100080

Date: January 1, 2010

And

Beijng Jiahua Hengshun Media Advertising Co., Ltd. (“Party B”)

Address: B1001, Dacheng International Tower 2, 78 Dongsihuan Zhonglu, Beijing

(Party A and Party B collectively, the “Parties”)

Considering the Parties have entered into a Network Advertising Placement Contract (No. 2010080340,
the “Advertising Contract”) dated January 1, 2010, the Parties hereby enter into this Supplemental
Agreement as follows through negotiations with the view to encouraging purchase of more advertising
by Party B as well as forming long-term cooperation between the Parties.

1. Party A agrees to provide free of charge the network advertising set forth under Enclosure I
 — Giveaway Advertising Schedule of this Agreement to Party B (the “Giveaway Advertising”).

2. If any third party desires to purchase all or any part of the Giveaway Advertising, Party A may
sell all or such part of the Giveaway Advertising, provided that Party A will provide network
advertising the value of which is equal to the Giveaway Advertising to Party B as replacement.

3. Party A is no required to provide advertising placing report to Party B in connection with
the Giveaway Advertising.

4. The Giveaway Advertising shall be placed within the period provided under the Advertising
Contract, and any request to place the Giveaway Advertising after the lapse of such period may be
declined by Party A.

5. If Party B fails to make payment or is in breach of any provisions provided under the
Advertising Contract, Party A has the right to terminate placement of any advertising for Party B
without any liability.

6. Upon termination of the Advertising Contract for any reason, Party A has the right to
terminate placement of any advertising for Party B at any time without any liability.

7. This Supplemental Agreement is a supplement to and has the same effect with the Advertising
Contract. If any conflict occurs between this Supplemental Agreement and the Advertising Contract,
this Supplemental Agreement will prevail.

8. This Supplemental Agreement will be effective as of its signature by the Parties.

For and on behalf of

Beijing Yisheng Leju Information Services Co., Ltd. as Party A

/seal/ Beijing Yisheng Leju Information Services Co., Ltd.

For and on behalf of

Beijng Jiahua Hengshun Media Advertising Co., Ltd. as Party B

/s/ Beijng Jiahua Hengshun Media Advertising Co., Ltd.

 

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Enclosure I: Giveaway Advertising Schedule

	 	 	 	 	 	 	 	 	 
	Advertising Type

	 	Advertising Location
	 	Placement Period
	 	Placement Amount
	 	Unit Price
	Subject to agreement of
the Parties

	 	Subject to agreement of
the Parties
	 	January 1, 2010 through
December 31, 2010
	 	Subject to agreement of
the Parties
	 	Subject to agreement of
the Parties

 

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ADVERTISING PLACEMENT SERVICES TERMS ON SINA.COM

	1.	 	DEFINITIONS AND INTEPRETATIONS
	 
	1.1	 	Unless otherwise specified, in this Contract:

	 	(a)	 	“Advertisement or advertising” means the network advertising placed on SINA.com,
including without limitation in the forms of banners, buttons, text linkage, mobile logos,
columns, full screens, pop-up windows, and stream media.
	 
	 	(b)	 	“Affiliates of party A” means any entity controlling, controlled by or under common
control with Party A. For purpose of this definition, “control” means the ownership,
directly or indirectly, of more than fifty percent (50%) equity interests, voting rights or
management rights of an entity.

	1.2	 	The headings of this Contract are for convenience only and will not affect interpretation of
any provision of this Contract.
	 
	2.	 	ADVERTISER
	 
	2.1	 	Unless otherwise provided hereunder, any and all advertising inventories (including giveaway
advertising inventories) available under this Contract shall be used only to promote the corporate
image, brand, products or services of Party B or the end advertiser specified under this Contract
(i.e., the de facto provider of the products or services which are promoted in the advertisement).
Without prior written consent of Party A, Party B may not use any of the advertising inventory
provided under this Contract to promote any other clients by way of resale, transfer or any other
means.
	 
	2.2	 	If Party B is in breach of the provisions under Section 2.1, it shall be liable for liquidated
damages at an amount equal to 10% of the value of the advertising inventory which is used by it in
breach of Section 2.1 within five working days upon its receipt of a written notice from Party A.
Meanwhile, Party A may terminate this Contract.
	 
	3.	 	ADVERTISING CONTENTS
	 
	3.1	 	Party B shall provide the contents of its advertisement to Party A in the form acceptable to
Party A five days prior to its placement, the specifications and size of which shall be in strict
compliance with Party A’s requirements.
	 
	3.2	 	Party A has the right to examine the contents of advertisement provided by Party B and require
Party B to change such advertisement if any advertisement is found in non-compliance with any laws
or regulations or at the discretion of Party A may have adverse effect on Party A. Party A may
refuse to place such advertisement until Party B makes the change required by Party A.
	 
	3.3	 	Party B warrants that none of its advertisements will breach any applicable laws, regulations,
policies or generally accepted codes of ethics, or damage valid interests of any third party. If
Party B breaches this Section 3.3 and cause any loss to Party A, Party B is liable for
full indemnity to Party A.

 

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	4.	 	ADVERTISING DESIGN
	 
	4.1	 	If Party B engages Party A for advertising design, it shall pay advertising design fee as
provided under this Contract.
	 
	4.2	 	If Party B accepts the advertisement designed by Party A, upon payment of advertising design
fee, Party B will have the use right of the advertisement, provided that Party A reserves the right
to display such advertisement at any place.
	 
	5.	 	ADVERTISING PLACEMENT
	 
	5.1	 	Party A shall place the advertisement of Party B according to the provisions of this Contract
in respect of, among others, its type, location, term of offer, and number of placements.
	 
	5.2	 	If Party B at its own discretion believes that Party A fails to place its advertisement
according to the provisions of this Contract, it will present its objections to Party A in writing
within three working days after such advertisement is placed; failure to do so will bee deemed to
be confirmation by Party B that Party A has placed its advertisement according to the provisions of
this Contract.
	 
	5.3	 	Party B agrees that if Party A provides any complimentary network advertising to it, then:

	 	(a)	 	During any calendar quarter (note: a calendar quarter is every three months starting
from the January 1 of each year), the value of giveaway advertising receivable by Party B
is equal to X = A x B%, in which: X means the value of the giveaway advertising receivable
by Party B during such calendar quarter, A means the value of advertising purchased by
Party B from Party A under this Contract to be placed within such calendar quarter, and B
means the factor of giveaway advertising; and
	 
	 	(b)	 	Except with prior consent of Party A, Party B will have all giveaway advertising it
receives during any calendar quarter completely placed by the end of such quarter;
otherwise Party A is entitled not to place such advertising.

	6.	 	ADVERTISING MONITOR
	 
	6.1	 	Any and all advertising placed by Party A for Party B is subject to monitor of the
software specifically used by Party A for advertising monitor, unless:

	 	(a)	 	No advertising monitor is needed at the discretion of Party A;
	 
	 	(b)	 	Party B requests not to make advertising monitor; or
	 
	 	(c)	 	Party A is unable to monitor certain advertising of Party B due to limited capabilities
of its monitoring software.

	6.2	 	If dispute arises in connection with the placement of advertising which placement has been
under monitor of Party A, the monitoring results of Party A will prevail, unless valid and exact
evidence exists to prove otherwise.
	 
	7.	 	REASONABLE CHANGES
	 
	7.1	 	Party B agrees that if Party A makes reasonable changes to its overall advertising pricing or
marketing policies, from the date on which such new pricing or marketing policies is effective, the
advertising of Party B which has been contracted with Party A will be placed according to the
original advertising pricing and marketing policies, and the advertising of Party B which
has not been contracted with Party A will be placed according to the new advertising
pricing and marketing policies.

 

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	7.2	 	In consideration of overall market conditions and operating needs, Party A may revise the
contents, layouts and designs of its website from time to time, and will not be held liable if any
advertisement fails to be placed as provided under this Contract as a result of such revision.
	 
	7.3	 	Party A needs to perform necessary breakdown maintenance for its website from time to time,
provided only that it will notify Party B of such breakdown in writing three days in advance.
Party A will not be held liable if any advertisement fails to be placed as provided under
this Contract as a result of such breakdown.
	 
	7.4	 	If Party A fails to place advertising under the circumstances contemplated under Sections 7.2
and 7.3, upon end of such circumstance, it will place the advertising so affected at conditions no
less favorable than the originally agreed conditions, or negotiates with Party B to reach
reasonable alternative plan.
	 
	7.5	 	Party B will not be held liable if it requests to change advertising placement plan out of the
demands acceptable to Party A and such change will not affect the overall placement timeline and
total advertising price. Subject to maintaining ordinary placement of other clients’
advertisements, Party A will make its best efforts to accommodate Party B’s requests based on
actual conditions, and in no event may Party B request its change to such plan more than twice.
	 
	8.	 	CHANGE OF ADVERTISER
	 
	8.1	 	Without prior written consent of Party A, Party B may not transfer any of its rights or duties
under this Contract to any third party; otherwise Party A may terminate this Contract at any
time.
	 
	8.2	 	Party B agrees that if Party A changes its scope of business or principal operations or any
other reasonable cause exists, Party A may transfer any of its unperformed rights and duties under
this Contract to any of its Affiliates, provided that Party A shall notify Party B of such transfer
in writing. After such transfer, Party A and its Affiliate shall be jointly liable for breach of
this Contract by its Affiliate, if any.
	 
	9.	 	CONFLICT OF INTERESTS
	 
	9.1	 	Party B may not bribe any employee of Party A or its Affiliates; otherwise Party A may
unilaterally terminate this Contract at any time without any liability, and Party B shall be
liable for any loss incurred by Party A thereof.
	 
	9.2	 	During the term of this Contract, if any employee of Party A or its Affiliates becomes
shareholder or senior management of Party B, Party B shall notify the legal department of Party A
immediately; otherwise Party A may unilaterally terminate this Contract at any time without any
liability.
	 
	10.	 	TAX PAYMENT
	 
	10.1	 	Each of the Parties shall file their own tax returns with competent tax authorities according
to relevant laws, regulations and state policies.
	 
	10.2	 	If Party B is an overseas enterprise and Party A is required under laws and regulations or
government requests to withhold or pay taxes on behalf of Party B, Party B shall reimburse
Party A for the amount of taxes paid by Party A within three working days upon its receipt
of tax payment certificate from Party A.

 

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	11.	 	AUTHORIZED USE
	 
	11.1	 	Party B agrees that Party A may use the trade name, trademark, logos or other similar texts or
legends of Party B in Party A’s marketing materials (including without limitation webpage, printing
materials, and recording materials) to describe Party B as Party A’s advertising client.
	 
	12.	 	CONFIDENTIALITY
	 
	12.1	 	Each Party shall keep in confidence any confidential materials and information of the other
Party known or available to it in connection with execution or performance of this Contract (the
“Confidential Information”) and, without written consent from the other Party, may not disclose,
furnish or transfer any Confidential Information to any third party.
	 
	12.2	 	At the request of the other Party, each Party shall return to the other Party, or destroy, or
otherwise dispose any documents, materials or software containing Confidential Information of the
other Party, and may not continue using such Confidential Information.
	 
	12.3	 	The obligations of the Parties under this Section 12 will survive termination of this Contract
and bind upon each Party until and unless its obligations under this Section 12 is terminated with
agreement of the other Party or any breach of this Section 12 will not cause any actual damages to
the other Party.
	 
	13.	 	REPRESENTATIONS AND WARRANTIES
	 
	13.1	 	Each Party represents and warrants to the other Party as follows:

	 	(a)	 	it is duly organized and validly existing;
	 
	 	(b)	 	it has the qualifications to enter into the transaction contemplated under this
Contract;
	 
	 	(c)	 	it has full power and authority to enter this Contract, and its authorized
representative has full power and authority to sign this Contract on its behalf;
	 
	 	(d)	 	it has the capabilities to perform this Contract, and such performance is in no breach
of any valid documents to which it is subject; and
	 
	 	(e)	 	it is not subject to any liquidation, dissolution or bankruptcy process.

	13.2	 	This Contract, once executed, becomes legal and valid duties of the Parties and is enforceable
against the Parties according to its terms.
	 
	14.	 	BREACH LIABILITIES
	 
	14.1	 	Unless otherwise specified under this Contract, if all or any part of Party’s advertising may
not be placed at specified period, location or quantity due to errors on the part of Party A, Party
B is entitled to an indemnity in the form of advertising on the website of SINA the value of which
is equal to two times of the value of the advertising that fails to be placed by Party A. Without
prejudice to the placement of any other clients’ advertising by Party A in its ordinary course of
business, the advertising placed as indemnity for Party B may be placed at the time and location
designated by Party B.
	 
	14.2	 	Party B shall make due payment to Party A as provided under this Contract. If any payment is
overdue, Party B is liable for a late penalty at an amount equal to 0.02% of the overdue
payment for each day the payment is overdue. Party A also has the right to suspend
placement of Party B’s advertising, the consequences of which shall be solely borne by
Party B.

 

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	14.3	 	Notwithstanding the provisions under Sections 14.1 and 14.2, if any Party breaches any other
provisions under this Contract which cause losses to the other Party, the breaching Party shall be
liable for full indemnity to the non-breaching Party according to law.
	 
	15.	 	FORCE MAJEURE
	 
	15.1	 	An “Force Majeure Event” means the event which is reasonably uncontrollable or unforeseeable
or, if foreseeable, unavoidable by the Parties that interferes, affects or delays performance of
all or any part of its duties by any Party under this Contract, including without
limitation government acts, acts of God, wars, network congestion or breakdown, hacker attack or
any other similar events.
	 
	15.2	 	The Party encountering a Force Majeure Event may suspend performing its duties under this
Contract until the impact of such event extinguishes without liability for breach of this Contract;
provided, however, that such Party will make its best efforts to overcome such event and mitigate
the adverse effect arising thereof.
	 
	15.3	 	If a Force Majeure Event exists for 20 days or continues for more than an aggregate of 30 days
during the term of this Contract, any Party may unilaterally terminate this Contract with a written
notice.
	 
	16.	 	DISPUTE RESOLUTION
	 
	16.1	 	Any dispute arising from interpretation or performance of this Contract will be resolved
through negotiations by the Parties in good faith;
	 
	16.2	 	If such negotiations fail, any Party may submit the dispute for litigation before the people’s
court having jurisdiction over the venue of execution of this Contract.
	 
	16.3	 	The formation, validity, performance and interpretation of this Contract and its dispute
resolution shall be governed by the PRC laws.
	 
	17.	 	EFFECTIVENESS AND TERMINATION
	 
	17.1	 	This Contract shall be effective upon signature and affixture of seal by the Parties, and end
when all of the advertising provided under this Contract is duly placed and all advertising fees
are paid by Party B, except such terms the period of applicability of which is otherwise provided
hereunder.
	 
	17.2	 	Early termination of this Contract will not affect the rights and obligations accrued under
this Contract prior to such termination, including without limitation:

	 	(a)	 	If Party A has placed advertising according to this Contract, Party B will pay
advertising fee to Party A as provided under this Contract;
	 
	 	(b)	 	If the payment made by Party B under this Contract exceeds the advertising fees payable
by Party B in connection with the advertising placed by Party A, and Party B is not held
liable for any breach of this Contract, the exceeding part of the payment shall be refunded
to Party B; and
	 
	 	(c)	 	The breaching Party shall be liable for its breach of this Contract.

 

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	18.	 	MISCELLANEOUS
	 
	18.1	 	If any provision under this Contract is held invalid or unenforceable, in whole or in any
part, due to its non-compliance with any applicable laws or any other reason, such provision shall
be deemed deleted from this Contract. The remainder of this Contract will continue to have full
force and effect and bind upon the Parties.
	 
	18.2	 	Any matter which is not provided hereunder will be separated negotiated by the Parties.

(Remainder of this page left blank. End of the Contract)

 

10exv10w11

Exhibit
10.11

Value-added Information Services Channel Cooperation Agreement (Overseas)

	 	 	 
	Party A:

	 	Tianjin Yidatong Technology Development Co., Ltd.

	Postal Code:

	 	100055

	Contact Person:

	 	Xu Rong

	And
	 	 
	Party B:

	 	NetQin Mobile Inc.

	Address:

	 	4 Building, 11 Hepingli East Street, Dongcheng District, Beijing

	Postal Code:

	 	100013

	Contact Person:

	 	Dang Jingfeng

(Collectively, the “Parties”)

Through thorough negotiations, the Parties hereby agree as follows regarding the cooperation on
mutual development of value-added information services business, in accordance with the principles
of friendly cooperation and mutual benefits, in order to promote the development of value-added
information business and related services:

			
	1.	 	general provisions

	1.1	 	Description of cooperation: Party A is the agency of Party B’s overseas SP business and
provide assistant to Party B for searching overseas payment channel, whereas Party B provides
products and services.
	 
	1.2	 	Geographical scope of cooperation: Any countries or regions except for those been sanctioned
since 2005. Both parties will sign supplemental agreements to provide the detailed lists of
countries and regions within the scope of cooperation.
	 
	1.3	 	Registered users and database: The registered users information and database are owned by
Party B.
	 
	1.4	 	Billing standard for division of proceeds: The billing standard for division of proceeds
between the Parties shall be subject to the settlement statement provided by Party B’s backup
database. Each Party may check the statements upon request.

			
	2.	 	rights and obligations

	2.1	 	Party A’s Rights and Obligations

	 	2.1.1	 	Party A shall coordinate with telecom operators to ensure the testing and
activation of the business hereunder.
	 
	 	2.1.2	 	Party A is responsible to handle all matters related to the negotiations for
cooperation, communication and contact with basic telecom operators.
	 
	 	2.1.3	 	Party A is entitled to require Party B to change related contents in
accordance with applicable laws and regulations. Party A may also according to the
business needs

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	 	 	 	require Party B to ensure the legal compliance of related business publicity and the
update of business information.

	 	2.1.4	 	Party A is responsible for the technical development and the daily maintenance
of the information platform related to the cooperative project, and shall ensure the
stability and quick response of the system within the scope of access by Party A. In
the event of any breakdown of the system, Party A shall solve the problem within ten
(10) hours of the notice by Party B to it by phone.
	 
	 	2.1.5	 	Party A and Party B will share the proceeds arising from the operation of the
cooperative project. Party A shall transfer the proceeds belonging to Party B in
accordance with agreement to Party B’s account.

	2.2	 	Party B’s Rights and Obligations

	 	2.2.1	 	Party B is responsible for the marketing, promotion and media publicity with
respect to the cooperative project. All of Party B’s external publicity shall be in
compliance with all applicable laws and regulations of the PRC in relation to
advertisement release. Party B shall be solely liable for any adverse effect incurred
by illegal publicity by it. Party B shall provide prior notice to Party A in writing
regarding any description of content of the cooperation provided by Party B on any
media (including on newspaper, radio, television, brochure, and webpage, etc.,). Should
Party A hold any objection towards such description, Party A shall raise such objection
within five (5) days (which time limit is subject to both Parties’ mutual decision in
the event of any urgent project) in writing. If either Party raises any objection, the
other Party should not provide any related description of content of business on any
media.
	 
	 	2.2.2	 	Party A has the right to supervise Party B’s promotion activities upon the
execution of this Contract. In the event that Party B’s illegal publicity causes any
adverse social influence or economic losses to Party A, Party A has the right to claim
a penalty of RMB 100,000 in minimum from Party B. Party A is also entitled to terminate
the cooperation, require the settlement, and remain the right of recourse to Party B’s
legal liability.
	 
	 	2.2.3	 	During the cooperation period, Party B shall guarantee the product quality and
service time, and provide stable and high-quality products and services. Party B shall
be solely liable for claims or disputes arising from the products and services, and
compensate Party A for any damages caused by such claims or disputes.
	 
	 	2.2.4	 	When proceeding with the marketing planning, promotion and media publicity
related to the cooperative project, Party B shall not advertise or promote Party A’s
number resources and other SP number resources, and will note the charge as exclusive
of the basic telecom costs. Party B shall be solely liable for the result so caused,
and Party A has the right to terminate the cooperation with Party B under this
circumstance.
	 
	 	2.2.5	 	During the cooperation between the Parties, Party B has the responsibility to
ensure the quality of and the duration of related service products, as well as the
stability and high quality of the services provided by it to the customers. Party B
shall be fully liable for any dispute arising from the provision of service products.
Party B is liable to indemnify Party A for any losses so incurred by it.
	 
	 	2.2.6	 	Unless subscribed by a cell phone user, Party B undertakes not to send any
information to such cell phone user, including any other advertisement or publicity
content. If the cell phone user therefore requires any refund or raise any other claim
regarding it, Party B shall be responsible for the refunding and assume any other
related liability.

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	 	2.2.7	 	The logging-in information of each user including, among others, the
logging-in time and IP, shall be kept for a minimum of no less than six months.
	 
	 	2.2.8	 	Without Party A’s consent, Party B shall not use the content of cooperation in
any other form or on any website other than the cooperative one. If Party B makes any
above mentioned use without Party A’s consent, Party A has the right to deduct the
proceeds of Party B accrued from such cooperative project.
	 
	 	2.2.9	 	Party B shall ensure the stability of technical interface of the cooperative
project. Party B shall be fully liable for any dispute (including without limitation
sending SMS to those users who have cancelled the SMS services) and complaint (subject
to the complaint standard for the project established by Party A based on the factors
of appraisal by telecom operators on Party A, and according to the actual business
volume of cooperative project) arising from the inquiry or cancellation of SMS services
by cell phone users.

			
	3.	 	proceeds division percentage and settlement

	3.1	 	During the term of cooperation, the actual proceeds accrued from the cooperative project
between the Parties will be divided and shared in such a manner and rate provided in the
supplemental agreements due to the different countries or regions where parties cooperated.
One calendar month is deemed as a settlement period. Party B will settle the prior month’s
bill with Party A according to billing statement. Both Parties agree that, within the
25th days of the 6th months after the monthly billing confirmation (the
25th days of the 7th calendar month), Party A shall transfer money to
Party B’s designated account.
	 
	3.2	 	If the telecom operator changes its policies during the term of cooperation, the Parties’
cooperative model and settlement rule shall be decided separately. The settlement rule shall
be subject to the exhibit hereto.
	 
	3.3	 	Settlement method: Account Transfer
	 
	3.4	 	Party A shall send the user’s break-down statement to Party B by facsimile. Party B will
issue corresponding invoice after checking and confirming the user’s break-down statement.
Party A shall make payment to Party B of the proceeds divided to it within three (3) business
days upon the receipt of Party B’s invoice in the way of settlement designated by Party B.
Each Party shall be responsible for its own taxes payment in accordance with applicable tax
laws. If Party B fails to issue an invoice to Party A by the next settlement day, Party A has
the right to postpone the next settlement to the five (5) business days following the receipt
of Party B’s delayed invoice, and such postponed payment by Party A shall not be deemed as a
default.
	 
	3.5	 	Settlement currency: Renminbi
	 
	3.6	 	Both parties agree that the settlement currency is Renminbi, and all statements are made at
an exchange rate of the last calendar day of the month which revenue generated from.

			
	4.	 	commercial confidential terms

	4.1	 	Business Secret: Any and all technical and business information of either Party no matter
being known by the public or not, including without limitation, product plan, sales plan,
incentive policy, customers’ information, financial data, and non-patent technology, design,
program, technical data, manufacturing process, and information source, etc., shall be deemed
as the business secret of such Party.
	 
	4.2	 	Confidentiality: One Party is held liable for the confidentiality of the other Party’s
business secret to the knowledge of the Party in accordance with this Contract. Without the
other

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	 	 	Party’s prior written notice, neither Party may disclose the other Party’s business secret to the third party at
anytime. The Party breaching this provision shall indemnify the non-breaching Party for any and all direct and
indirect losses so incurred by it.
	 
	4.3	 	The confidentiality obligation of each Party survives the termination of this Contract.

			
	5.	 	force majeure

	5.1	 	“Force Majeure” means the event which is beyond the reasonable control of the Parties, or is
unforeseeable, or cannot be avoided even being foreseeable, and further interferes, influences
or delays either Party’s performance of any or all of its obligations hereunder. Force majeure
events include without limitation:

	 	•	 	Change of State policies, laws and regulations of the PRC, decision of telecom
administrative authorities;
	 
	 	•	 	Problems in relation to the services arising from the construction and
implementation, maintenance, and operation of the service network of the telecom
operator; as required by policies of the telecom operator.

	5.2	 	In the event of any force majeure, the affected Party shall inform the other Party of the
occurrence of such force majeure event as soon as practical. And the Parties shall find out
the solution through discussions.

			
	6.	 	breach liabilities

	6.1	 	If either Party fails to perform its obligations hereunder or materially breaches this
Contract, which causes that the business hereunder cannot be operated or cannot reach the
target, then the breaching Party shall be deemed to have unilaterally terminated this
Contract. The non-breaching Party has the right to claim against the breaching Party, and
terminate this Contract through available remedies in accordance with this Contract. If the
Parties intend to continue the cooperation, the breaching Party shall firstly indemnify the
non-breaching Party for the economic losses.
	 
	6.2	 	If one Party’s fault causes the failure in partial or full performance of this Contract and
the Exhibit hereto, such Party shall be held solely liable for it. If the above mentioned
failure in performance is caused by both Parties’ fault, then each Party shall assume its own
liabilities respectively based on the actual situation.
	 
	6.3	 	Throughout the term of cooperation, if the occurrence of any force majeure event which is
unforeseeable, cannot be prevented or avoided, and the requirement of policies of related
telecom authorities, China Mobile, China Unicom, CNC, causes that the performance of this
Contract is directly influenced, or cannot be completed in accordance with the agreed
conditions, then the affected Party shall immediately inform the other Party of the occurrence
of such force majeure event, and shall provide a detailed explanation about such force majeure
event, and related valid document proving the failure in full or partial performance or delay
in performance of this Contract within fifteen (15) days. The Parties shall decide through
negotiations whether to rescind this Contract, or partially waive the obligation of
performance of this Contract, or delay the performance hereof, depending on the degree of
influence of such force majeure event on the performance hereof.
	 
	6.4	 	The breaching Party shall be held liable for its default in accordance with the Contract Law
of the PRC.

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	7.	 	dispute resolution

	7.1	 	Any dispute arising from the performance of this Contract or in connection with this Contract
shall be firstly resolved through friendly negotiations and, if the negotiations fail, shall
be submitted to Beijing Arbitration Commission for arbitration in accordance with related
provisions in the Arbitration Law of the PRC.
	 
	7.2	 	Where either Party does not implement the arbitral award, the other Party has the right to
file before the People’s Court for the enforcement of it.
	 
	7.3	 	The arbitration costs shall be borne by losing Party unless otherwise provided by the
arbitral award.
	 
	7.4	 	In the course of the arbitration, the Parties shall continue the performance of the remaining
terms hereof except for the disputed part hereof.
	 
	7.5	 	Any issue not contemplated herein shall refer to the Contract Law of the PRC and other
related laws and regulations.

			
	8.	 	effectiveness, termination and miscellaneous

	8.1	 	effectiveness

	 	8.1.1	 	The term of this Contract is from April 1, 2010 to March 31, 2012. This
Contract becomes effective upon being signed and affixed with seals of both Parties.
The Parties may renew this Contract through negotiations after this Contract expires.
	 
	 	8.1.2	 	During the term hereof, in the event of any unforeseeable change, the Parties
may conclude a supplemental hereto as the new covenant agreed between both Parties with
respect to the subject matter hereof. Any amendment and supplemental to this Contract
shall be made in writing and will become an integral part of this Contract upon being
signed by the authorized representatives of both Parties.
	 
	 	8.1.3	 	Neither Party may fully or partially transfer this Contract without the other
Party’s written consent.
	 
	 	8.1.4	 	Any exhibit or supplemental hereto consented by the Parties in writing is an
integral part hereof, and has the same legal effect with this Contract.
	 
	 	8.1.5	 	This Contract is written in Chinese with two (2) originals, each Party holding
one (1) copy. The two (2) copies have the same legal effect.
	 
	 	8.1.6	 	Any issue not contemplated herein shall be resolved by both Parties through
friendly negotiations.

	8.2	 	termination

	 	8.2.1	 	This Contract may be terminated for any of the following reasons:

	 	•	 	This Contract expires;
	 
	 	•	 	During the term hereof, either Party requesting to rescind this Contract shall
service a two-month notice in writing of termination of this Contract to the other
Party. If the Parties agree to rescind this Contract, this Contract becomes invalid two
(2) months after the other Party signs on the such written notice.
	 
	 	•	 	The Parties agree to terminate this Contract through negotiations.

	8.3	 	miscellaneous

5

 

	 	8.3.1	 	Either Party’s failure or delay in performance of its rights hereunder shall
not be deemed as a waiver of such rights, and shall not impair its later performance of
such rights.
	 
	 	8.3.2	 	Any term hereof becoming fully or partly invalid or unenforceable for whatever
reason, or in violation of any applicable law, shall be deemed invalid, however
provided that, the remaining terms hereof are valid and binding upon both Parties.
	 
	 	8.3.3	 	Any exhibit hereto agreed upon by both Parties in writing is an integral part
of this Contract, and has the same legal effect with this Contract. No change can made
to this Contract unless being made in writing.
	 
	 	8.3.4	 	Any amendment and supplemental to this Contract shall be made in writing and
will become an integral part of this Contract upon being signed by the authorized
representatives of both Parties.
	 
	 	8.3.5	 	This Contract is binding upon the successors and the assignees of each Party
hereto.

	Party A:	 	Tianjin Yidatong Technology Development Co., Ltd.

Authorized Signature: (Corporate seal)

Date: April 1, 2010

	Party B:	 	NetQin Mobile Inc.

Authorized Signature: (Corporate seal)

Date: April 1, 2010

6

 

Supplemental Agreement

	 	 	 
	Party A:
	 	Tianjin Yidatong Technology Development Co., Ltd.
	And
	 	 

	Party B:

	 	NetQin
Mobile Inc.

(Collectively, the “Parties”)

Whereas the Contract entered into by Parties on April 1, 2010, Parties hereby enter into a
supplemental Agreement:

1. Countries and Regions where Parties cooperate in 2010:

Thailand

Malaysia

2. Proceeds division percentage and settlement:

Within the countries and regions provided in Clause 1:

Overseas operator is entitled to receive *% of total amount of proceeds actually
accrued as the settlement;

Party A is entitled to receive *% of total amount of proceeds actually accrued as the
settlement.

Party B is entitled to receive *% of total amount of proceeds actually accrued as the
settlement.

Example: A code of requesting charged RMB *, among of which Party A will prepay RMB * to Party B,
and Party A will receive RMB * from overseas operator.

Party A: Tianjin Yidatong Technology Development Co., Ltd.

Authorized Signature: (Corporate seal)
Date: April 1, 2010

Party B: NetQin Mobile Inc.

Authorized Signature: (Corporate seal)

Date: April 1, 2010

 

			
	*	 	Indicates where text has been omitted pursuant to a request for confidential treatment under Rule
406 of the Securities Act of 1933, as amended. The omitted materials have been filed separately
with the Securities and Exchange Commission.

7

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