Document:

Exhibit 10.1

Exhibit 10.1

DEMAND PROMMISORY NOTE

March 25, 2009

FOR VALUE RECEIVED, Immediatek, Inc, a Nevada corporation (“Borrower”), promises to pay to the order of
Radical Holdings LP, a Texas limited partnership (“Lender”), the principal sum of SEVEN HUNDRED FIFTY THOUSAND
and NO/100 DOLLARS ($750,000), or such lesser or greater amount that may be outstanding or advanced under this Note, at
5424 Deloache Avenue, Dallas, Texas 75220, or such other place as Lender may designate, from time to time, in writing,
in lawful money of the United States of America and in immediately available funds, together with interest on the
unpaid principal balance hereof at the rate provided herein from the date hereof until payment in full of the
indebtedness advanced under this Note.

1. Interest Rate. The unpaid principal amount hereunder from time to time outstanding from the date
hereof until payment in full of the indebtedness advanced under this Note shall bear interest, calculated on the basis
of a 365-day year, at a rate per annum equal to three percent (3%).

2. Payment of Principal and Interest. This Note and all accrued and unpaid interest shall be paid on the
date which is 30 days after the date of demand by the Lender or if no such demand is received prior to February 23,
2010 this Note and all accrued and unpaid interest shall be due and payable in one lump sum on March 24, 2010 (the
“Maturity Date”). Any payment made under this Note shall be applied first to interest accrued and unpaid on
the outstanding principal balance as of such date of payment and then to the outstanding principal balance due
hereunder. If any required payment falls due on a Saturday, Sunday or a national or state bank holiday in Texas, then
such date shall be extended to the next succeeding day that is not a Saturday, Sunday or national or state bank holiday
in Texas. This Note may be prepaid in whole or in part without premium or penalty at any time.

3. Events of Default. An event of default (“Event of Default”) shall exist if:

(a) Borrower shall fail to pay any principal of, or any interest on, this Note or any other amount payable under
this Note, when and as the same shall become due and payable; or

(b) an involuntary proceeding shall be commenced, or an involuntary petition shall be filed, seeking (i)
liquidation, reorganization or other relief in respect of Borrower or its debts, or of a substantial part of its
assets, under any federal, state or foreign bankruptcy, insolvency, receivership or similar law now or hereafter in
effect or (ii) the appointment of a receiver, trustee, custodian, sequestrator, conservator or similar official for
Borrower or for a substantial part of its assets, and, in any such case, such proceeding or petition shall continue
undismissed for 120 days or an order or decree approving or ordering any of the foregoing shall be entered; or

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(c) Borrower shall (i) voluntarily commence any proceeding, or file any petition, seeking liquidation,
reorganization or other relief under any federal, state or foreign bankruptcy, insolvency, receivership or similar law
now or hereafter in effect, (ii) apply for, or consent to, the appointment of a receiver, trustee, custodian,
sequestrator, conservator or similar official for Borrower or for a substantial part of its assets, (iii) file an
answer admitting the material allegations of a petition filed against it in any such proceeding, (iv) make a general
assignment for the benefit of creditors, or (v) take any action for the purpose of effecting any of the foregoing; or

(d) Borrower shall be dissolved.

4. Remedies Upon an Event of Default.

(a) Acceleration.

(i) If an Event of Default described in paragraphs (b) or (c) of Section 3 hereof shall
occur, this Note and the obligation to pay the principal and accrued interest hereunder shall automatically become
immediately due and payable without any action or notice on the part of the Lender.

(ii) If an Event of Default described in paragraphs (a) or (d) of Section 3 hereof has
occurred, and at any time thereafter during the continuance of such event, Lender may declare the then outstanding
amounts hereunder to be due and payable in whole (or in part, in which case any principal not so declared to be due
and payable may thereafter be declared to be due and payable) and, thereupon, the principal of the amounts
hereunder so declared to be due and payable, together with accrued interest thereon and all other obligations of
Borrower accrued hereunder, shall become due and payable immediately, without presentment, demand, protest or other
notice of any kind, all of which are hereby waived by Borrower.

(b) Remedies Cumulative. The remedies available to Lender, as provided herein, shall be cumulative and
concurrent, and may be pursued singularly, successively or together, at the sole discretion of Lender, and may be
exercised as often as occasion therefor shall arise. No act of omission or commission of Lender, including,
specifically, any failure to exercise any right, remedy or recourse, shall be deemed to be a waiver or release of the
same. A waiver or release with reference to any one event shall not be construed as continuing, as a bar to, or as a
waiver or release of, any subsequent right, remedy or recourse as to a subsequent event.

5. Limitation of Agreements. All agreements between Borrower and Lender, whether now existing or
hereafter arising and whether written or oral, are hereby expressly limited so that in no contingency or event, whether
by reason of demand, acceleration or otherwise, shall the amount paid, or agreed to be paid, to Lender for the use,
forbearance or detention of the money to be loaned under this Note or otherwise or for the payment or performance of
any covenant or obligation contained herein or in any other document evidencing, securing or pertaining to the
indebtedness represented by this Note, exceed the maximum amount permissible under applicable law, as now existing or
as hereafter amended. If from any circumstance whatsoever fulfillment of any provision hereof or any of such other
documents, at the time performance of such provision shall be due, shall involve transcending the limit of validity
prescribed by law, then ipso facto, the obligation to be fulfilled shall be reduced to the limit of such validity, and if from any such circumstance Lender shall ever receive interest, or
anything that might be deemed interest under applicable law, that would exceed the highest lawful rate, such amount
that would be excessive interest shall be applied to the reduction of the principal due hereunder and not to the
payment of interest, or if such excessive interest exceeds the unpaid balance of principal of this Note, such excess
shall be refunded to Borrower. All sums paid, or agreed to be paid, to Lender for the use, forbearance or detention of
the indebtedness of Borrower to Lender shall, to the extent permitted by applicable law, be amortized, prorated,
allocated and spread throughout the full term of such indebtedness until payment in full, so that the actual rate of
interest on account of such indebtedness is uniform, or does not exceed the maximum rate permitted by applicable law,
as now existing or hereafter amended, throughout the term thereof.

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6. Governing Law. THIS NOTE SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE
OF TEXAS IN ALL RESPECTS, INCLUDING MATTERS OF CONSTRUCTION, VALIDITY AND PERFORMANCE, OTHER THAN THOSE CONFLICT OF LAW
PROVISIONS THAT WOULD DEFER TO THE SUBSTANTIVE LAWS OF ANOTHER JURISDICTION.

7. Successors and Assigns. This Note shall be binding upon Borrower and its successors and assigns
(including, without limitation, a receiver, trustee or debtor-in-possession of or for Borrower) and shall inure to the
benefit of Lender and its heirs, personal and legal representatives, successors and assigns. Borrower may not assign
its rights hereunder without the prior written consent of Lender, in its sole discretion, other than by operation of
law.

8. Severability. If any provision of this Note or any payment pursuant to the terms hereof shall be found
by a court of competent jurisdiction to be invalid or unenforceable to any extent, the remainder of this Note and any
other payments hereunder shall not be affected thereby and shall be enforceable to the greatest extent permitted by
law. Furthermore, in lieu of such invalid or unenforceable provision or provisions, there shall be added automatically
as part of this Note, a provision or provisions as similar in its or their terms to such invalid or unenforceable
provision or provisions as may be possible and be legal, valid and enforceable.

9. No Oral Agreements. This Note, as written, represents the final agreement between Borrower and Lender
with respect to the matters contained herein and may not be contradicted by evidence of prior, contemporaneous or
subsequent oral agreements between Borrower and Lender. There are no unwritten agreements between Borrower and Lender.

10. Notices. Except as otherwise provided for herein, any notice or demand that, by the provisions
hereof, is required or that may be given to, or served upon, Borrower or Lender shall be in writing and: if by
telecopy, shall be deemed to have been validly served, given or delivered when transmitted; if by personal delivery or
reputable overnight courier, shall be deemed to have been validly served, given or delivered upon actual delivery;
and, if mailed, shall be deemed to have been validly served, given or delivered three (3) business days after deposit
in the United States mails, as registered or certified mail, with proper postage prepaid and addressed to the party to
be notified, as set forth below or to Lender to such other address as Lender shall hereafter give in writing to
Borrower by similar notice:

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	 	If to Lender:
	 	Radical Holdings LP
	
 
	 	 	 	5424 Deloache Avenue
	
 
	 	 	 	Dallas, Texas 75220
	
 
	 	 	 	Attn: Martin Woodall
	 

	 		 	
	
 
	 	If to Borrower:
	 	Immediatek, Inc.
	
 
	 	 	 	c/o Darin Divinia
	
 
	 	 	 	320 South Walton
	
 
	 	 	 	Dallas, Texas 75226
	
 
	 	 	 	Attn: President

11. Miscellaneous. This Note may not be changed, amended or modified orally. Time is of the essence with
respect to all of Borrower’s obligations and agreements under this Note.

SIGNATURE PAGE FOLLOWS

 
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IN WITNESS WHEREOF, Borrower has executed and delivered this Note as of the date and year first above written.

IMMEDIATEK, INC.,

a Nevada corporation

By: /s/ Darin Divinia          

Name: Darin Divinia

Title: President

By: /s/ Robert Hart            

Name: Robert Hart

Title: Secretary

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10Exhibit 10.1

Exhibit 10.1

EXECUTIVE EMPLOYMENT AGREEMENT

(President)

This Executive Employment Agreement (the “Agreement”) is entered into on September 1, 2008, by and
between Grand Canyon Education, Inc., a Delaware corporation (the “Company”), and Dr. Kathy Player
(“Executive”).

The parties agree as follows:

1. Employment. The Company hereby employs Executive, and Executive hereby accepts such
employment, upon the terms and conditions set forth herein.

2. Duties.

2.1 Position. Executive is employed as President of the University and shall
have the duties and responsibilities assigned by the Company’s Executive Chairman or Chief
Executive Officer as may be reasonably assigned from time to time. Executive shall perform
faithfully and diligently all duties assigned to Executive. The Company reserves the right to
modify Executive’s position and duties at any time in its sole and absolute discretion, except that
any material diminution in Executive’s duties shall be subject to Section 7.3(ii) below.

2.2 Best Efforts/Full-time. Executive will expend Executive’s best efforts on behalf
of the Company, and will abide by all policies and decisions made by the Company, as well as all
applicable federal, state and local laws, regulations or ordinances. Executive will act in the best
interest of the Company at all times. Executive shall devote Executive’s full business time and
efforts to the performance of Executive’s assigned duties for the Company, unless Executive
notifies the Company in advance of Executive’s intent to engage in other paid work and receives the
Company’s express written consent to do so. Notwithstanding the foregoing, Executive will be
permitted to serve as an outside director on the board of directors for corporate, civic, nonprofit
or charitable entities, so long as Executive obtains the consent of the Company and provided such
entities are not competitive with the Company and subject to the provisions of section 9 below.

2.3 Work Location. Executive’s principal place of work shall be located in Phoenix,
Arizona, or such other location as the Company may direct from time to time.

3. Term.

3.1 Initial Term. The employment relationship pursuant to this Agreement shall be
for an initial term commencing on September 1, 2008 (the “Effective Date”) and continuing for a
period of four (4) years following such date (“lnitial Term”), unless sooner terminated in
accordance with section 7 below.

3.2 Renewal. On expiration of the Initial Term specified in subsection 3.1 above,
this Agreement will automatically renew for subsequent one (1) year terms (each a “Renewal
Term”) unless either party provides thirty (30) days’ advance written notice to the other that
the Company or Executive does not wish to renew the Agreement for subsequent Renewal Term. In the
event either party gives notice of nonrenewal pursuant to this subsection 3.2, this Agreement will
expire at the end of the then current term. The lnitial Term and each subsequent Renewal Term are
referred to collectively as the “Term”.

4. Compensation.

4.1 Base Salary. As compensation for Executive’s performance of Executive’s duties
hereunder, the Company shall pay to Executive an initial Base Salary at the rate of Two-Hundred
Seventy-Five Thousand Dollars ($275,000) per year payable in accordance with the normal payroll
practices of the Company, less required deductions for state and federal withholding tax, social
security and all other employment taxes and payroll deductions. In the event Executive’s employment
under this Agreement is terminated by either party, for any reason, Executive will earn the Base
Salary prorated to the date of termination, except as otherwise set forth herein. Executive’s Base
Salary shall be reviewed annually by the Compensation Committee of the Company’s Board of Directors
(the “Compensation Committee”).

 

 

 

4.2 Incentive Compensation. For the fiscal year of the Company ending December 31,
2008, and provided Executive remains employed with the Company as of such date, Executive will be
eligible to receive a bonus equal to Sixty-Eight Thousand Seven- Hundred Fifty Dollars ($68,750.00)
unless the company does not complete an IPO in which case Executive will receive a bonus similar to
the bonus paid to other members of the Company’s Cabinet. Thereafter, Executive will be eligible to
earn incentive compensation in the form of an annual bonus for each fiscal year of the Company with
a target amount of fifty percent (50%) of Executive’s Base Salary. The Compensation Committee will
determine the actual amount of the bonus earned for any year, which will be based upon both the
Company’s achievement of overall performance metrics for the year and Executive’s achievement of
individual performance metrics as agreed upon by the Compensation Committee and the Executive. The
Compensation Committee may, in its sole discretion, increase the Executive’s annual bonus above
fifty percent (50%) of Base Salary if it determines that the performance of both the Executive and
the Company significantly exceed the predetermined metrics. Bonus amounts, if any, are to be
awarded annually and payment shall be made within two and one-half months following the end of the
applicable Company fiscal year.

5. Customary Fringe Benefits. Executive will be eligible for all customary and usual
fringe benefits generally available to senior management of the Company, subject to the terms and
conditions of the Company’s benefit plan documents. The Company reserves the right to change or
eliminate fringe benefits on a prospective basis, at any time, effective upon notice to Executive.

6. Business Expenses. Executive will be reimbursed for all reasonable, out-of-pocket
business expenses incurred in the performance of Executive’s duties on behalf of the Company. To
obtain reimbursement, expenses must be submitted promptly with appropriate supporting documentation
and will be reimbursed in accordance with the Company’s policies. Any reimbursement Executive is
entitled to receive shall (a) be paid no later than the last day of Executive’s tax year following
the tax year in which the expense was incurred, (b) not be affected by any other expenses that are
eligible for reimbursement in any tax year, and (c) not be subject to liquidation or exchange for
another benefit.

7. Termination of Executive’s Employment.

7.1 Termination for Cause by Company. Although the Company anticipates a mutually
rewarding employment relationship with Executive, the Company may terminate Executive’s employment
immediately at any time for Cause. For purposes of this Agreement, “Cause” is defined as:
(a) acts or omissions constituting gross negligence, recklessness or willful misconduct on the part
of Executive with respect to Executive’s obligations or otherwise relating to the business of the
Company; (b) Executive’s material breach of this Agreement, including, without limitation, any
breach of Section 8, Section 9, or Section 11; (c) Executive’s breach of the Company’s Employee
Nondisclosure and Assignment Agreement; (d) Executive’s conviction or entry of a plea of nolo
contendere for fraud, misappropriation or embezzlement, or any felony or crime of moral turpitude;
(e) Executive’s inability to perform the essential functions of Executive’s position, with or
without reasonable accommodation, due to a mental or physical disability; (f) Executive’s willful
neglect of duties as determined in the sole and exclusive discretion of the Board of Directors,
provided that Executive has received written notice of the action or omission giving rise to such
determination and has failed to remedy such situation to the satisfaction of the Board of Directors
within thirty (30) days following receipt of such written notice, unless Executive’s action or
omission is not subject to cure, in which case no such notice shall be required, or (g) Executive’s
death. In the event Executive’s employment is terminated in accordance with this subsection 7.1,
Executive shall be entitled to receive only Executive’s Base Salary then in effect, prorated to the
date of termination, and all fringe benefits through the date of termination. All other Company
obligations to Executive pursuant to this Agreement will be automatically terminated and completely
extinguished. Executive will not be entitled to receive the Severance Package described in
subsection 7.2 below. Any termination pursuant to
this subsection 7.1 shall be evidenced by a resolution or written consent of the Board of Directors
of the Company, and the Company shall provide Executive with a copy of such resolution or written
consent, certified by the Secretary of the Company, upon Executive’s written request.

7.2 Termination Without Cause by Company/Severance. The Company may terminate
Executive’s employment under this Agreement without Cause at any time upon written notice to
Executive. In the event of such termination, Executive will receive Executive’s Base Salary then in
effect, prorated to the date of termination of employment. In addition, Executive will receive a
“Severance Package” that shall include (a) a severance payment equivalent to twelve (12)
months of Executive’s Base Salary then in effect on the date of termination, payable in accordance
with the Company’s regular payroll cycle commencing with the first payroll date occurring on or
after the 60th day following the date of Executive’s termination of employment, and (b) payment by
the Company of the premiums required to continue Executive’s group health care coverage for a
period of twelve (1 2) months following Executive’s termination, under the applicable provisions of
the Consolidated Omnibus Budget Reconciliation Act (“COBRA”), provided that Executive
timely elects to continue and remains eligible for these benefits under COBRA, and does not become
eligible for health coverage through another employer during this period. Executive will only
receive the Severance Package if Executive: (i) complies with all surviving provisions of this
Agreement as specified in subsection 14.8 below; and (ii) executes a full general release,
releasing
all claims, known or unknown, that Executive may have against the Company arising out of or
any way related to Executive’s employment or termination of employment with the Company, and such
release has become effective in accordance with its terms prior to the 60th day following the
termination date. All other Company obligations to Executive will be automatically terminated and
completely extinguished.

 

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7.3 Voluntary Resignation by Executive for Good Reason/Severance. Executive may
voluntarily resign Executive’s position with the Company for Good Reason at any time on thirty (30)
days’ advance written notice to the Company. In the event of Executive’s resignation for Good
Reason, Executive will be entitled to receive Executive’s Base Salary then in effect, prorated to
the date of termination of employment, and the Severance Package described in subsection 7.2 above,
provided Executive complies with all of the conditions described in subsection 7.2 above. All other
Company obligations to Executive pursuant to this Agreement will be automatically terminated and
completely extinguished. Executive will be deemed to have resigned for Good Reason if Executive
voluntarily terminates his employment with the Company within ninety (90) days following the first
occurrence of a condition constituting Good Reason. “Good Reason” means the occurrence of
any of the following conditions without Executive’s written consent, which condition(s) remain(s)
in effect thirty (30) days after Executive provides written notice to the Company of such
condition(s): (i) a material reduction in Executive’s Base Salary as then in effect prior to such
reduction, other than as part of a salary reduction program among similar management employees,
(ii) a material diminution
in Executive’s authority, duties or responsibilities as an employee of the Company as they existed
prior to such change, or (iii) a relocation of Executive’s principal place of work which increases
Executive’s one-way commute distance by more than fifty (50) miles. Executive will be deemed to
have given consent to any condition(s) described in this subsection if Executive does not provide
written notice to the Company of his intent to exercise his rights pursuant to this subsection
within thirty (30) days following the first occurrence of such condition(s).

7.4 Voluntary Resignation by Executive Without Good Reason. Executive may
voluntarily resign Executive’s position with the Company without Good Reason at any time on thirty
(30) days’ advance written notice to the Company. In the event of Executive’s resignation without
Good Reason, Executive will be entitled to receive only Executive’s Base Salary, prorated to the
date of termination of employment, and all fringe benefits through the date of termination. All
other Company obligations to Executive pursuant to this Agreement will be automatically terminated
and completely extinguished. In addition, Executive will not be entitled to receive the Severance
Package described in subsection 7.2 above.

7.5 Termination After a Change in Control.

(a) Severance Payment; Option Vesting Acceleration. If, upon or within twelve (12)
months after a Change in Control (as that term is defined below), Executive’s employment is
terminated by the Company other than for Cause (as defined in subsection 7.1 above) or Executive
resigns for Good Reason (as defined in subsection 7.3 above), then (i) Executive shall be entitled
to receive (A) Executive’s Base Salary, prorated to the date of termination of employment, and (B)
the Severance Package described in subsection 7.2 above, provided Executive complies with all of
the conditions described in subsection 7.2 above, and (ii) to the extent not yet vested, any stock
options or other equity grants granted to Executive by the Company shall vest in full as of the
date of such termination of employment, provided Executive complies with the conditions described
in subsection 7.2 above.

(b) Parachute Payments. If, due to the benefits provided under subsection 7.5(a) and
any other payments or benefits, Executive would be subject to any excise tax pursuant to Section
4999 of the Internal Revenue Code of 1986, as amended (the “Code”) due to characterization of any
such amounts as excess parachute payments pursuant to Section 280G of the Code, the amounts payable
under subsection 7.5(a) will be reduced (to the least extent possible) in order to avoid any
“excess parachute payment” under Section 280G(b)(l) of the Code.

(c) Change in Control. A Change in Control is defined as any one of the following
occurrences:

(i) Any “person” (as such term is used in Sections 13(d) and 14(d) of the Securities Exchange
Act of 1934 (the “Exchange Act”)), becomes the “beneficial owner” (as such term is defined
in Rule 13d-3 promulgated under the Exchange Act), directly or indirectly, of securities of the
Company representing more than fifty percent (50%) of the total fair market value or total combined
voting power of the Company’s then-outstanding securities entitled to vote generally in the
election of directors; provided, however, that a Change in Control shall not be deemed to have
occurred if such degree of beneficial ownership results from any of the following: (A) an
acquisition of securities by any person who on the Effective Date is the beneficial owner of more
than fifty percent (50%) of such voting power, (B) any acquisition of securities directly from the
Company, including, without limitation, pursuant to or in connection with a public offering of
securities, (C) any acquisition of securities by the Company, (D) any acquisition of securities by
a trustee or other fiduciary under an employee benefit plan of the Company, or (E) any acquisition
of securities by an entity owned
directly or indirectly by the stockholders of the Company in substantially the same
proportions as their ownership of the voting securities of the Company; or

 

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(ii) the sale or disposition of all or substantially all of the Company’s assets (other than
a sale or disposition to one or more subsidiaries of the Company), or any transaction having
similar effect is consummated; or

(iii) the Company is party to a merger or consolidation that results in the holders of voting
securities of the Company outstanding immediately prior thereto failing to continue to represent
(either by remaining outstanding or by being converted into voting securities of the surviving
entity) more than 50% of the combined voting power of the voting securities of the Company or such
surviving entity outstanding immediately after such merger or consolidation; or

(iv) the dissolution or liquidation of the Company.

7.6 Termination of Employment Upon Nonrenewal. In the event either party decides not
to renew this Agreement for a subsequent term in accordance with subsection 3.2 above, this
Agreement will expire, Executive’s employment with the Company will terminate and Executive will
only be entitled to Executive’s Base Salary then in effect paid through the last day of the then
current term. All other Company obligations to Executive pursuant to this Agreement will be
automatically terminated and completely extinguished. Executive will not be entitled to receive the
Severance Package described in subsection 7.2 above, but shall be subject to the surviving
provisions of this Agreement as set forth in section 14.8 below.

7.7 Resignation of Board or Other Positions. Executive agrees that should
Executive’s employment terminate for any reason, Executive will immediately resign all other
positions (including board membership) Executive may hold on behalf of the Company.

7.8 Application of Section 409A.

(a) Notwithstanding anything set forth in this Agreement to the contrary, no amount payable
pursuant to this Agreement on account of Executive’s termination of employment with the Company
which constitutes a “deferral of compensation” within the meaning of the Treasury Regulations
issued pursuant to Section 409A of the Code (the “Section 409A Regulations”) shall be paid
unless and until Executive has incurred a “separation from service” within the meaning of the
Section 409A Regulations. Furthermore, if Executive is a “specified employee” within the meaning of
the Section 409A Regulations as of the date of Executive’s separation from service, no amount that
constitutes a deferral of compensation which is payable on account of Executive’s separation from
service shall be paid to Executive before the date (the “Delayed Payment Date”) which is
first day of the seventh month after the date of Executive’s separation from service or, if
earlier, the date of Executive’s death following such separation from service. All such amounts
that would, but for this subsection, become payable prior to the Delayed Payment Date will be
accumulated and paid on the Delayed Payment Date.

(b) The Company intends that income provided to Executive pursuant to this Agreement will not
be subject to taxation under Section 409A of the Code. The provisions of this Agreement shall be
interpreted and construed in favor of satisfying any applicable requirements of Section 409A of the
Code. However, the Company does not guarantee any particular tax effect for income provided to
Executive pursuant to this Agreement. In any event, except for the Company’s responsibility to
withhold applicable income and employment taxes from compensation paid or provided to Executive,
the Company shall not be responsible for the payment of any applicable taxes incurred by Executive
on compensation paid or provided to Executive pursuant to this Agreement.

8. No Violation of Rights of Third Parties. Executive represents and warrants to the
Company that Executive is not currently a party, and will not become a party, to any other
agreement that is in conflict with, or will prevent Executive from complying with, with this
Agreement. Executive further represents and warrants to the Company that Executive’s performance of
all of the terms of this Agreement as an employee of the Company does not and will not breach any
agreement to keep in confidence any proprietary information, knowledge, or data acquired by
Executive in confidence or trust prior to Executive’s employment with the Company. Executive
acknowledges and agrees that the representations and warranties in this Section 8 are a material
part of this Agreement.

9. Other Covenants. Executive hereby makes the following covenants, each of which
Executive acknowledges and agrees are a material part of this Agreement:

9.1 During the Term of Executive’s employment with the Company, Executive will not (a) breach
any agreement to keep in confidence any confidential or proprietary information, knowledge or data
acquired by Executive prior to Executive’s employment with Company, or (b) disclose to the Company,
or use or induce the Company to use, any confidential or proprietary
information or material belonging to any previous employer or any other third party. Executive
acknowledges that the Company has specifically instructed Executive not to breach any such
agreement or make any such disclosures to the Company.

 

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9.2 During the Term of Executive’s employment with the Company, Executive will not engage in
any work or activity, paid or unpaid, that creates an actual conflict of interest with the Company.
Such work shall include, but is not limited to, directly or indirectly competing with the Company
in any way, or acting as an officer, director, employee, consultant, stockholder, volunteer,
lender, or agent of any business enterprise of the same nature as, or which is in direct
competition with, the business in which the Company is now engaged or in which the Company becomes
engaged during the term of Executive’s employment with the Company, as may be determined by the
Company in its sole discretion. If the Company believes such a conflict exists during the term of
this Agreement, the Company may ask Executive to choose to discontinue the other work or activity
or resign employment with the Company.

9.3 During the Term of Executive’s employment with the Company and after the termination
thereof, neither Executive nor the Company will disparage each other, or the Company’s products,
services, agents or employees.

9.4 During the Term of Executive’s employment with the Company and after the termination
thereof, at the Company’s expense and upon its reasonable request, Executive will cooperate and
assist the Company in its defense or prosecution of any disputes, differences, grievances, claims,
charges, or complaints between the Company and any third party, which assistance will include
testifying on the Company’s behalf in connection with any such matter or performing any other task
reasonably requested by the Company in connection therewith.

10. Confidentiality and Proprietary Rights. Executive agrees to read, sign and abide
by the Company’s Employee Nondisclosure and Assignment Agreement, which is provided with this
Agreement and incorporated herein by reference.

11. Non-Competition; Nonsolicitation of Company’s Employees. Executive acknowledges
that in the course of his employment with the Company he will serve as a member of the Company’s
senior management and will become familiar with the Company’s trade secrets and with other
confidential and proprietary information and that his services will be of special, unique and
extraordinary value to the Company. Executive further acknowledges that the Company’s business, a
substantial portion of which is conducted online, is national in scope and that the Company, in the
course of such business, recruits students and faculty throughout the United States, works with
vendors throughout the United States, and competes with other companies located throughout the
United States. Therefore, in consideration of the foregoing, Executive agrees that, during the
Term, and during the twelve-month (12) month period following the Term, he shall not directly or
indirectly anywhere within the United States of America (a) own (except ownership of less than 1%
of any class of securities which are listed for trading on any securities exchange or which are
traded in the over-the-counter market), manage, control, participate in, consult with, render
services for, be employed by, or in any manner engage in the operation of (i) a for-profit,
post-secondary education institution, or (ii) any other business of the Company in which Executive
had significant involvement prior to Executive’s separation; (b) solicit funds on behalf of, or for
the benefit of, any for-profit, postsecondary education institution (other than the Company) or any
other entity that competes with the Company; (c) solicit individuals who are current or prospective
students of the Company to be students for any other for-profit, post-secondary education
institution; (d) induce or attempt to induce any employee of the Company to leave the employ of the
Company, or in any way interfere with the relationship between the Company and any employee
thereof, or (e) induce or attempt to induce any student, customer, supplier, licensee or other
business relation of the Company to cease doing business with, or modify its business relationship
with, the Company, or in any way interfere with or hinder the relationship between any such
student, customer, supplier, licensee or business relation and the Company.

12. Injunctive Relief. Executive acknowledges that Executive’s breach of the
covenants contained in sections 9-1 1 hereof (collectively “Covenants”) would cause
irreparable injury to the Company and agrees that in the event of any such breach, the Company
shall be entitled to seek temporary, preliminary and permanent injunctive relief without the
necessity of proving actual damages or posting any bond or other security in addition to any other
relief to which the Company may be entitled and other remedies Company may exercise under this
Agreement or otherwise.

13. Insurance; Indemnification.

13.1 During the Term of Executive’s employment hereunder, Executive will be covered by the
Company’s director and officer insurance policy to the same extent as all other senior executive
officers of the Company.

 

5

 

13.2 Following the execution of this Agreement, the Company will execute and deliver a
director and officer indemnification agreement with Executive in a form approved by the Board of
Directors for the senior executive officers of the Company.

14. General Provisions.

14.1 Successors and Assigns. The rights and obligations of the Company under this
Agreement shall inure to the benefit of and shall be binding upon the successors and assigns of the
Company. Executive shall not be entitled to assign any of Executive’s rights or obligations under
this Agreement.

14.2 Waiver. Either party’s failure to enforce any provision of this Agreement shall
not in any way be construed as a waiver of any such provision, or prevent that party thereafter
from enforcing each and every other provision of this Agreement.

14.3 Attorneys’ Fees. In the event of a dispute involving the interpretation or
enforcement of this Agreement, a court shall award attorneys’ fees and costs to the prevailing
party.

14.4 Severability. In the event any provision of this Agreement is found to be
unenforceable by a court of competent jurisdiction, such provision shall be deemed modified to the
extent necessary to allow enforceability of the provision as so limited, it being intended that the
parties shall receive the benefit contemplated herein to the fullest extent permitted by law. If a
deemed modification is not satisfactory in the judgment of such court, the unenforceable provision
shall be deemed deleted, and the validity and enforceability of the remaining provisions shall not
be affected thereby.

14.5 Interpretation; Construction. The headings set forth in this Agreement are for
convenience only and shall not be used in interpreting this Agreement. This Agreement has been
drafted by legal counsel representing the Company, but Executive has participated in the
negotiation of its terms. Furthermore, Executive acknowledges that Executive has had an opportunity
to review and revise the Agreement and have it reviewed by legal counsel, if desired, and,
therefore, the normal rule of construction to the effect that any ambiguities are to be resolved
against the drafting party shall not be employed in the interpretation of this Agreement.

14.6 Governing Law; Forum. This Agreement will be governed by and construed in
accordance with the laws of the United States and the State of Arizona . Each party consents to the
jurisdiction and venue of the state or federal courts in Phoenix, Arizona, if applicable, in any
action, suit, or proceeding arising out of or relating to this Agreement, and agrees that the state
or federal courts in Phoenix, Arizona shall have exclusive jurisdiction over any dispute arising
between the parties related to this Agreement or Executive’s employment with the Company.

14.7 Notices. Any notice required or permitted by this Agreement shall be in writing
and shall be delivered as follows with notice deemed given as indicated: (a) by personal delivery
when delivered personally; (b) by overnight courier upon written verification of receipt; (c) by
telecopy or facsimile transmission upon acknowledgment of receipt of electronic transmission; or
(d) by certified or registered mail, return receipt requested, upon verification of receipt. Notice
shall be sent to the addresses set forth under the signatures below, or such other address as
either party may specify in writing.

14.8 Survival. Sections 9 (“Other Covenants”), 10 (“Confidentiality and Proprietary
Rights”), 11 (“Non-Competition; Nonsolicitation”), 12 (“Injunctive Relief”), 13 (“Insurance;
Indemnification”), 14 (“General Provisions”) and 15 (“Entire Agreement”) of this Agreement shall
survive termination of Executive’s employment with the Company.

15. Entire Agreement. This Agreement, including the Employee Nondisclosure and
Assignment Agreement incorporated herein by reference, constitutes the entire agreement between the
parties relating to this subject matter and supersedes all prior or simultaneous representations,
discussions, negotiations, and agreements, whether written or oral. This agreement may be amended
or modified only with the written consent of Executive and the Board. No oral waiver, amendment or
modification will be effective under any circumstances whatsoever.

 

6

 

THE PARTIES TO THlS AGREEMENT HAVE READ THE FOREGOING AGREEMENT AND FULLY UNDERSTAND EACH AND EVERY
PROVISION CONTAINED HEREIN. WHEREFORE, THE PARTIES HAVE EXECUTED THlS AGREEMENT ON THE DATES SHOWN
BELOW.

	 	 	 	 	 
	 	DR. KATHY PLAYER

 	 
	Dated: September 1, 2008 	By:  	/s/ Dr. Kathy Player
 	 

	 	 	 	 	 	 	 
	 
	 	Address:	 	3300 W. Camelback Road	 	 
	 
	 	 	 	Phoenix, Arizona 85017
	 	 

	 	 	 	 	 
	 	GRAND CANYON EDUCATION, INC.

 	 
	Dated: September 1, 2008 	By:  	/s/ Brian E. Mueller
 	 
	 	 	Name:  	Brian E. Mueller 	 
	 	 	Title:  	Chief Executive Officer 	 

	 	 	 	 	 
	 

	Address:
	 	3300 West Camelback Road

Phoenix, Arizona 85017

 

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