Document:

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                                                                 Exhibit 10.29

                                VALUECLICK, INC.

                            INVESTOR RIGHTS AGREEMENT

         This Investor Rights Agreement (the "AGREEMENT") is made effective as
of __________, 2000, by and among: ValueClick, Inc., a Delaware corporation (the
"COMPANY") and DoubleClick Inc., a Delaware corporation (the "PURCHASER").

                                    RECITALS

         The obligations of the Company and the Purchaser under that certain
Common Stock and Warrant Purchase Agreement by and between the Company and the
Purchaser of even date herewith (the "PURCHASE AGREEMENT") are conditioned,
among other things, upon the execution and delivery of this Agreement by the
Company and the Purchaser.

                                    AGREEMENT

         NOW, THEREFORE, in consideration of the mutual promises and covenants
hereinafter set forth, all parties hereto agree as follows:

         1. CERTAIN DEFINITIONS. As used in this Agreement, the following terms
shall have the following respective meanings:

         "COMMISSION" means the Securities and Exchange Commission or any other
Federal agency at the time administering the Securities Act.

         "COMMON STOCK" means the Common Stock of the Company.

         "EXCHANGE ACT" means the Securities Exchange Act of 1934, as amended,
or any similar Federal rule or statute and the rules and regulations of the
Commission thereunder, all as the same shall be in effect at the time.

         "HOLDER" means the Purchaser so long as Purchaser holds Registrable
Securities, or any person holding Registrable Securities to whom the rights
under this Agreement have been transferred in accordance with Section 5.10
hereof.

         "IPO" means the closing of the first firmly underwritten public
offering of the Company's equity securities pursuant to a registration statement
filed under the Securities Act and declared effective by the Commission;
PROVIDED, HOWEVER, that in no event shall a registered offering relating solely
to employee benefit plans or to a Rule 145 transaction constitute the IPO.

         "INITIATING HOLDERS" means any Holder or Holders who, in the aggregate,
hold not less than the required percentage of the Registrable Securities then
outstanding. The "REQUIRED PERCENTAGE" shall be 20% for the purposes of Sections
5.1 and 5.3 hereof.
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         "OUTSTANDING CAPITAL STOCK" means the outstanding shares of the
Company's capital stock, calculated on an as-converted to Common Stock basis.

         "SHARES" shall mean the shares of Common Stock of the Company sold to
Purchaser pursuant to the Purchase Agreement.

         "REGISTRABLE SECURITIES" means (i) the Shares and (ii) the Warrant
Stock and (iii) any Common Stock of the Company issued or issuable in respect of
any of the foregoing upon any conversion, stock split, stock dividend,
recapitalization, or similar event; PROVIDED, HOWEVER, that securities shall
only be treated as Registrable Securities if and so long as (i) they have not
been registered or sold to or through a broker or dealer or underwriter in a
public distribution or a public securities transaction and (ii) the registration
rights with respect to such securities have not terminated pursuant to Section
5.11.

         The terms "REGISTER," "REGISTERED" and "REGISTRATION" refer to a
registration effected by preparing and filing a registration statement in
compliance with the Securities Act, and the declaration or ordering of the
effectiveness of such registration statement.

         "REGISTRATION EXPENSES" shall mean all expenses, except as otherwise
stated below, incurred by the Company in complying with Sections 5.1, 5.2 and
5.3 hereof, including without limitation, all registration, qualification and
filing fees, printing expenses, escrow fees, fees and disbursements of counsel
for the Company, blue sky fees and expenses, the expense of any special audits
incident to or required by any such registration (but excluding the compensation
of regular employees of the Company which shall be paid in any event by the
Company).

         "RESTRICTED SECURITIES" shall mean the securities of the Company
required to bear the legends set forth in Section 3 hereof.

          "SECURITIES ACT" shall mean the Securities Act of 1933, as amended, or
any similar Federal rule or statute and the rules and regulations of the
Commission thereunder, all as the same shall be in effect at the time.

         "SELLING EXPENSES" shall mean all underwriting discounts, selling
commissions and stock transfer taxes applicable to the securities registered by
the Holders and all fees and disbursements of counsel for any Holder.

         "WARRANT" shall mean the warrant for the purchase of shares of Company
Common Stock at a per share purchase price of $15.20, the form of such warrant
which is attached as an exhibit to the Purchase Agreement.

         "WARRANT EXERCISE DATE" shall mean the effective date upon which the
Purchaser exercises its rights to purchase Company Common Stock under the
Warrant.

         "WARRANT STOCK" shall mean the Common Stock of the Company issued or
issuable upon the exercise of the Warrant.

         2. RESTRICTIONS ON TRANSFERABILITY. The Shares, the Warrant Stock and
any other securities issued in respect of such stock upon any stock split, stock
dividend, recapitalization, merger, or

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similar event, shall not be sold, assigned, transferred or pledged except upon
the conditions specified in this Agreement, which conditions are intended to
ensure compliance with the provisions of the Securities Act and the provisions
of this Agreement. Each Holder or transferee will cause any proposed purchaser,
assignee, transferee, or pledgee of any such shares held by the Holder or
transferee to agree to take and hold such securities subject to the restrictions
and upon the conditions specified in this Agreement.

         3. RESTRICTIVE LEGEND. Each certificate representing the Shares, the
Warrant Stock or any other securities issued in respect of such stock upon any
stock split, stock dividend, recapitalization, merger, or similar event, shall
(unless otherwise permitted by the provisions of Section 4 below) be stamped or
otherwise imprinted with legends in substantially the following form (in
addition to any legends required by agreement or by applicable state securities
laws):

                  THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
                  REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND
                  HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT WITH A VIEW TO, OR
                  IN CONNECTION WITH, THE SALE OR DISTRIBUTION THEREOF. SUCH
                  SHARES GENERALLY MAY NOT BE SOLD OR TRANSFERRED IN THE ABSENCE
                  OF SUCH REGISTRATION UNLESS THE COMPANY RECEIVES AN OPINION OF
                  COUNSEL REASONABLY ACCEPTABLE TO IT STATING THAT SUCH SALE OR
                  TRANSFER IS EXEMPT FROM THE REGISTRATION AND PROSPECTUS
                  DELIVERY REQUIREMENTS OF SAID ACT.

                  THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO A
                  LOCKUP PERIOD OF UP TO 180-DAYS FOLLOWING THE EFFECTIVE DATE
                  OF CERTAIN REGISTRATION STATEMENTS OF THE COMPANY FILED UNDER
                  THE SECURITIES ACT OF 1933, AS AMENDED, AS SET FORTH IN AN
                  AGREEMENT BETWEEN THE ISSUER AND THE ORIGINAL HOLDER OF THESE
                  SHARES, A COPY OF WHICH MAY BE OBTAINED AT THE PRINCIPAL
                  OFFICE OF THE ISSUER. SUCH LOCKUP PERIOD IS BINDING ON
                  TRANSFEREES OF THESE SHARES.

                  Each Holder and transferee consents to the Company making a
notation on its records and giving instructions to any transfer agent of its
capital stock in order to implement the restrictions on transfer established in
this Agreement.

         4. NOTICE OF PROPOSED TRANSFERS. The holder of each certificate
representing Restricted Securities by acceptance thereof agrees to comply in all
respects with the provisions of this Section 5. Without in any way limiting the
immediately preceding sentence, no sale, assignment, transfer or pledge of
Restricted Securities shall be made by any holder thereof to any person unless
such person shall first agree in writing to be bound by the restrictions of this
Agreement. Prior to any proposed sale, assignment, transfer or pledge of any
Restricted Securities, unless there is in effect a registration statement under
the Securities Act covering the proposed transfer, the holder thereof shall give
written notice to the Company of such holder's intention to effect such
transfer, sale, assignment or pledge. Each such notice shall describe the manner
and circumstances of the proposed transfer, sale, assignment or pledge in
sufficient detail. Each certificate evidencing the

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Restricted Securities transferred as above provided shall bear, except if such
transfer is made pursuant to Rule 144, the appropriate restrictive legend set
forth in Section 3 above. Each holder of Restricted Securities agrees that it
will not request that a transfer of the Restricted Securities be made or that
the legend set forth in Section 3 be removed from the certificate representing
the Restricted Securities, solely in reliance on Rule 144(k) if as a result
thereof, the Company would be rendered subject to the reporting requirements of
the Exchange Act.

         5.   REGISTRATION.

                  5.1 REQUESTED REGISTRATION.

                           (a) REQUEST FOR REGISTRATION.   In case the Company
shall receive from Initiating Holders a written request that the Company effect
any registration with respect to shares of Registrable Securities, so long as
the Company meets the minimum qualifications for listing and inclusion on the
Nasdaq National Market, the Company will:

                                        (i)   promptly give written notice of
the proposed registration to all other Holders; and

                                        (ii)  as soon as practicable, use its
best efforts to effect such registration as part of a firm commitment
underwritten public offering with underwriters reasonably acceptable to
Initiating Holders and the Company (including, without limitation, appropriate
qualification under applicable state securities laws and appropriate compliance
with applicable regulations issued under the Securities Act and any other
governmental requirements or regulations) as may be so requested and as would
permit or facilitate the sale and distribution of all or such portion of such
Registrable Securities as are specified in such request, together with all or
such portion of the Registrable Securities of any Holder or Holders joining in
such request by delivering a written notice to such effect to the Company within
20 days after the date of such written notice from the Company.

                           Notwithstanding the foregoing, the Company shall not
be obligated to take any action to effect or complete any such registration
pursuant to this Section 6.1:

                                            (A) Unless the requested
registration would include at least 20% of the Registrable Securities or any
lesser than percentage so long as the aggregate offering price of all
Registrable Securities sought to be registered by all Holders, net of
underwriting discounts and commissions, would exceed $5,000,000;

                                            (B) During the period starting with
the date sixty (60) days prior to the Company's estimated date of filing of, and
ending on the date six (6) months immediately following the effective date of,
any registration statement pertaining to securities of the Company (other than a
registration of securities in a Rule 145 transaction or with respect to an
employee benefit plan), provided that the Company is actively employing in good
faith all reasonable efforts to cause such registration statement to become
effective;

                                            (C) If the Company, within ten (10)
days of the receipt of the request of the Initiating Holders, gives notice of
its bona fide intention to effect the filing of a registration statement with
the Commission within ninety (90) days of receipt of such request (other

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than with respect to a registration statement relating to a Rule 145
transaction, an offering solely to employees or any other registration which is
not appropriate for the registration of Registrable Securities);

                                            (D) After the Company has effected
four (4) registrations pursuant to this Section 6.1(a), and such registrations
have been declared or ordered effective;

                                            (E) After the Company has effected
two (2) registrations pursuant to the Section 6.1(a) in any twelve month period,
and such registrations have been declared or ordered effective;

                                            (F) Prior to four years from the
date of this Agreement;

                                            (G) If the requested registration
would include Registrable Securities that comprise 5% or more of the Company's
outstanding Common Stock unless Initiating Holders enter into underwriting
arrangements pursuant to Section 5.1(b) below.

                                            (H) If the Company shall furnish to
the Initiating Holders a certificate signed by the President of the Company
stating that in the good faith judgment of the Board of Directors it would be
seriously detrimental to the Company or its stockholders for a registration
statement to be filed in the near future. In such case, the Company's obligation
to use its best efforts to register, qualify or comply under this Section 5.1(a)
shall be deferred for a period not to exceed 120 days from the date of receipt
of the written request from the Initiating Holders, provided that the Company
may not defer registration under this deferral right for more than an aggregate
of 120 days per twelve month period.

         Subject to the foregoing clauses (A) through (H), the Company shall
file a registration statement covering the Registrable Securities so requested
to be registered as soon as practicable after receipt of the request or requests
of the Initiating Holders.

                           (b) UNDERWRITING. In the event of a registration
pursuant to Section 5.1 that the Initiating Holder have requested be effected as
part of a firm commitment underwritten public offering or with respect to which
the Initiating Holders are required by Section 5.1(a)(ii)(G) to have effected
pursuant to this Section 5.1(b), the Company shall advise the Holders as part of
the notice given pursuant to Section 5.1(a)(i) that the right of any Holder to
registration pursuant to Section 5.1 shall be conditioned upon such Holder's
participation in the underwriting arrangements (including arrangements for block
trades) required by this Section 5.1, and the inclusion of such Holder's
Registrable Securities in the underwriting to the extent requested shall be
limited to the extent provided herein.

         The Company shall, together with all Holders proposing to distribute
their securities through such underwriting, enter into an underwriting agreement
in customary form with the managing underwriter selected for such underwriting
by a majority in interest of the Initiating Holders, but subject to the
Company's reasonable approval. Notwithstanding any other provision of this
Section 5.1, if the managing underwriter advises the Initiating Holders in
writing that marketing factors require a limitation of the number of shares to
be underwritten, then the Company shall so advise all Holders requesting to be
included in the registration and underwriting and the number of shares of
Registrable Securities that may be included in the registration and underwriting
shall be

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allocated among all Holders requesting to be included in the registration and
underwriting in proportion, as nearly as practicable, to the respective amounts
of Registrable Securities held by them at the time of filing the registration
statement, PROVIDED, HOWEVER, that in the event of such limitation on the number
of shares to be underwritten, then the shares of Company capital stock to be
included in the registration held by any Company officer or director shall be
reduced on a pro rata basis according to the total number of shares to be
included in such registration. No Registrable Securities excluded from the
underwriting by reason of the underwriter's marketing limitation shall be
included in such registration. To facilitate the allocation of shares in
accordance with the above provisions, the Company or the underwriters may round
the number of shares allocated to any Holder to the nearest 100 shares. If any
Holder of Registrable Securities disapproves of the terms of the underwriting,
such person may elect to withdraw therefrom by written notice to the Company.

                  5.2 COMPANY REGISTRATION.

                           (a) NOTICE OF REGISTRATION.  If at any time or from
time to time the Company shall determine to register any of its equity
securities, either for its own account or the account of a Holder or other
holders, other than (i) a registration relating solely to employee benefit
plans, (ii) a registration relating solely to a Rule 145 transaction, or (iii) a
registration in which the only equity security being registered is Common Stock
issuable upon conversion of convertible debt securities which are also being
registered, the Company will:

                                        (i) promptly give to each Holder written
notice thereof; and

                                        (ii)include in such registration (and
any related qualifications including compliance with Blue Sky laws), and in any
underwriting involved therein, all the Registrable Securities specified in a
written request or requests, made within 20 days after the date of such written
notice from the Company, by any Holder.

                           (b) UNDERWRITING. If the registration of which the
Company gives notice is for a registered public offering involving an
underwriting, the Company shall so advise the Holders as a part of the written
notice given pursuant to Section 5.2(a)(i). In such event, the right of any
Holder to registration pursuant to Section 5.2 shall be conditioned upon such
Holder's participation in such underwriting and the inclusion of Registrable
Securities in the underwriting shall be limited to the extent provided herein.

                           All Holders proposing to distribute their securities
through such underwriting shall (together with the Company and the other Holders
distributing their securities through such underwriting) enter into an
underwriting agreement in customary form with the managing underwriter selected
for such underwriting by the Company. Notwithstanding any other provision of
this Section 5.2, if the managing underwriter determines that marketing factors
require a limitation of the number of shares to be underwritten, the managing
underwriter may limit the Registrable Securities to be included in such
registration to zero, PROVIDED HOWEVER, that in the event of such limitation,
then the shares of Company capital stock to be included in the registration held
by any Company officer or director shall be reduced on a pro rata basis
according to the total number of shares to be included in such registration. The
Company shall so advise all Holders requesting to be included in the
registration and underwriting and the number of shares of Registrable Securities
that may be included in the registration and underwriting shall be allocated
among all the Holders

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requesting to be included in the registration and underwriting in proportion, as
nearly as practicable, to the respective amounts of Registrable Securities held
by them at the time of filing the registration statement, PROVIDED, HOWEVER, in
the event of such limitation on the number of shares to be underwritten in any
such registration with an effective date falling prior to the expiration of two
years from the IPO, then the shares of Company capital stock to be included in
the registration held by any Company officer or director shall be reduced on a
pro rata basis according to the total number of shares to be included in such
registration. To facilitate the allocation of shares in accordance with the
above provisions, the Company or the underwriters may round the number of shares
allocated to any Holder to the nearest 100 shares. If any Holder disapproves of
the terms of any such underwriting, such person may elect to withdraw therefrom
by written notice to the Company.

                           (c) RIGHT TO TERMINATE REGISTRATION.  The Company
shall have the right to terminate or withdraw any registration initiated by it
under this Section 5.2 prior to the effectiveness of such registration whether
or not any Holder has elected to include securities in such registration.

                  5.3 REGISTRATION ON FORM S-3.

                           (a) REQUEST FOR REGISTRATION.  In case the Company
shall receive from Initiating Holders a written request that the Company file a
registration statement on Form S-3 (or any successor form to Form S-3) for a
public offering of shares of the Registrable Securities the aggregate price to
the public of which, net of underwriting discounts and commissions, would exceed
$1,000,000 and the Company is a registrant entitled to use Form S-3 to register
the Registrable Securities for such an offering, the Company shall use its best
efforts to cause such Registrable Securities to be registered for the offering
on such form and to cause such Registrable Securities to be qualified in such
jurisdictions as such Holder or Holders may reasonably request. If such offer is
to be an underwritten offer, the underwriters selected by the Initiating Holders
must be reasonably acceptable to the Company. The Company shall inform the other
Holders of the proposed registration and offer them upon at least 20 days
written notice the opportunity to participate. In the event the registration is
proposed to be part of a firm commitment underwritten public offering, the
substantive provisions of Section 5.1(b) shall be applicable to each such
registration initiated under this Section 5.3.

                           (b) Notwithstanding the foregoing, the Company shall
not be obligated to take any action pursuant to this Section 5.3:

                                        (i)   If the Company, within ten (10)
days of the receipt of the request of the Initiating Holders, gives notice of
its bona fide intention to effect the filing of a registration statement with
the Commission within ninety (90) days of receipt of such request (other than
with respect to a registration statement relating to a Rule 145 transaction, an
offering solely to employees or any other registration which is not appropriate
for the registration of Registrable Securities);

                                        (ii)  During the period starting with
the date sixty (60) days prior to the Company's estimated date of filing of, and
ending on the date six (6) months immediately following the effective date of,
any registration statement pertaining to securities of the Company (other than a
registration of securities in a Rule 145 transaction or with respect to an
employee

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benefit plan), provided that the Company is actively employing in good faith all
reasonable efforts to cause such registration statement to become effective;

                                        (iii) If the requested registration
would include Registrable Securities that comprise 5% or more of the Company's
outstanding Common Stock unless Initiating Holders enter into an underwriting
arrangement in customary form with the managing underwriter selected for such
underwriting by a majority in interest of the Initiating Holders, but subject to
the Company's reasonable approval; or

                                        (iv)  If the Company shall furnish to
the Initiating Holders a certificate signed by the President of the Company
stating that, in the good faith judgment of the Board of Directors, it would be
seriously detrimental to the Company or its stockholders for a registration
statement to be filed in the near future, then the Company's obligation to use
its best efforts to file a registration statement shall be deferred for a period
not to exceed 120 days from the receipt of the request to file such registration
by such Initiating Holder or Holders, provided that the Company may not defer
registration under this deferral right for more than an aggregate of 120 days
per twelve month period.

                  5.4 SUBSEQUENT REGISTRATION RIGHTS.

                           (a) The Company shall not enter into any agreement
granting any holder or prospective holder of any securities of the Company
registration rights superior to the registration rights granted the Purchaser
hereunder without the written consent of the holders of a majority of the
Registrable Securities.

                           (b) The Company may grant to any holder of securities
of the Company registration rights on a pari passu basis with or inferior to
those granted hereunder, without the consent of any holders of Registrable
Securities hereunder; except and to the extent that other holders of Company
securities have such rights.

                  5.5 EXPENSES OF REGISTRATION. All Registration Expenses
incurred in connection with (i) four registrations pursuant to Section 5.1, (ii)
all registrations pursuant to Section 5.2, and (iii) three registrations
pursuant to Section 5.3 shall be borne by the Company. Notwithstanding the
foregoing, in the event that Initiating Holders cause the Company to begin a
registration pursuant to Section 5.1 or Section 5.3, and the request for such
registration is subsequently withdrawn by the Initiating Holders or such
registration is not completed due to failure to meet the net proceeds minimum,
aggregate value minimum or other requirements set forth in such section or is
otherwise not successfully completed due to acts or omissions of the Initiating
Holders, all Holders shall be deemed to have forfeited their right to one
registration under Section 5.1 or Section 5.3, as applicable, unless the
Initiating Holders pay for, or reimburse the Company for, the Registration
Expenses incurred in connection with such withdrawn or incomplete registration.
All Selling Expenses relating to securities registered on behalf of the Holders
and all other registration expenses shall be borne by the Holders of such
securities pro rata on the basis of the number of shares so registered or
proposed to be so registered, unless otherwise agreed by such Holders.

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                  5.6 REGISTRATION PROCEDURES. In the case of each registration
effected by the Company pursuant to this Agreement, the Company will keep each
Holder advised in writing as to the initiation of such registration and as to
the completion thereof. The Company will:

                           (a) Prepare and file with the Commission a
registration statement and such amendments and supplements as may be necessary
and use its best efforts to cause such registration statement to become and
remain effective for at least 90 days or until the distribution described in the
registration statement has been completed, whichever first occurs; and

                           (b) Furnish to the Holders participating in such
registration and to the underwriters of the securities being registered such
reasonable number of copies of the registration statement, preliminary
prospectus, final prospectus and such other documents as such underwriters may
reasonably request in order to facilitate the public offering of such
securities.

                  5.7 INDEMNIFICATION.

                           (a) The Company will indemnify each Holder, each of
its officers and directors and partners, and each person controlling such Holder
within the meaning of Section 15 of the Securities Act, with respect to which
registration has been effected pursuant to this Agreement, against all expenses,
claims, losses, damages or liabilities (or actions in respect thereof),
including any of the foregoing incurred in settlement of any litigation,
commenced or threatened, arising out of or based on any untrue statement (or
alleged untrue statement) of a material fact contained in any registration
statement, prospectus, offering circular or other document, or any amendment or
supplement thereto, incident to any such registration, or based on any omission
(or alleged omission) to state therein a material fact required to be stated
therein or necessary to make the statements therein, in light of the
circumstances in which they were made, not misleading, or any violation by the
Company of the Securities Act, the Exchange Act, state securities laws or any
rule or regulation promulgated under such laws applicable to the Company in
connection with any such registration, and the Company will reimburse each such
Holder, each of its officers and directors, and each person controlling such
Holder, for any legal and any other expenses reasonably incurred, as such
expenses are incurred, in connection with investigating, preparing or defending
any such claim, loss, damage, liability or action, provided that the Company
will not be liable in any such case to the extent that any such claim, loss,
damage, liability or expense arises out of or is based on any untrue statement
or omission or alleged untrue statement or omission, made in reliance upon and
in conformity with information furnished to the Company for use in such
document; PROVIDED, HOWEVER, that the foregoing indemnity Agreement is subject
to the condition that, insofar as it relates to any such untrue statement,
alleged untrue statement, omission or alleged omission made in a preliminary
prospectus on file with the Commission at the time the registration statement
becomes effective or the amended prospectus filed with the Commission pursuant
to Rule 424(b) (the "FINAL PROSPECTUS"), such indemnity Agreement shall not
inure to the benefit of any Holder, if a copy of the Final Prospectus was not
furnished to the person asserting the loss, liability, claim or damage at or
prior to the time such action is required by the Securities Act, and if the
Final Prospectus would have cured the defect giving rise to the loss, liability,
claim or damage.

                           (b) Each Holder will, if Registrable Securities held
by such Holder are included in the securities as to which such registration is
being effected, indemnify the Company, each of its directors and officers, other
holders of the Company's securities covered by such

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registration statement, each person who controls the Company within the meaning
of Section 15 of the Securities Act, and each other such Holder, each of its
officers and directors and each person controlling such Holder within the
meaning of Section 15 of the Securities Act, against all claims, losses, damages
and liabilities (or actions in respect thereof) arising out of or based on any
untrue statement (or alleged untrue statement) of a material fact contained in
any such registration statement, prospectus, offering circular or other
document, or any omission (or alleged omission) to state therein a material fact
required to be stated therein or necessary to make the statements therein not
misleading, or any violation by the Holder of the Securities Act, the Exchange
Act, state securities laws or any rule or regulation promulgated under such laws
applicable to the Holder, and will reimburse the Company, such other Holders,
such directors, officers, persons, underwriters or control persons for any legal
or any other expenses reasonably incurred, as such expenses are incurred, in
connection with investigating or defending any such claim, loss, damage,
liability or action, but in the case of the Company or the other Holders or
their officers, directors or controlling persons, only to the extent that such
untrue statement (or alleged untrue statement) or omission (or alleged omission)
is made in such registration statement, prospectus, offering circular or other
document in reliance upon and in conformity with information furnished to the
Company by such Holder. Notwithstanding the foregoing, the liability of each
Holder under this subsection 5.7(b) shall be limited in an amount equal to the
initial public offering price of the shares sold by such Holder, unless such
liability arises out of or is based on willful misconduct by such Holder.

                           (c) Each party entitled to indemnification under this
Section 5.7 (the "INDEMNIFIED PARTY") shall give notice to the party required to
provide indemnification (the "INDEMNIFYING PARTY") promptly after such
Indemnified Party has actual knowledge of any claim as to which indemnity may be
sought, and shall permit the Indemnifying Party to assume the defense of any
such claim or any litigation resulting therefrom, provided that counsel for the
Indemnifying Party, who shall conduct the defense of such claim or litigation,
shall be approved by the Indemnified Party (whose approval shall not
unreasonably be withheld), and the Indemnified Party may participate in such
defense at such party's expense, and provided further that the failure of any
Indemnified Party to give notice as provided herein shall not relieve the
Indemnifying Party of its obligations under this Agreement unless the failure to
give such notice is materially prejudicial to an Indemnifying Party's ability to
defend such action and provided further, that the Indemnifying Party shall not
assume the defense for matters as to which there is a conflict of interest or
there are separate and different defenses. No Indemnifying Party, in the defense
of any such claim or litigation, shall, except with the consent of each
Indemnified Party (whose consent shall not be unreasonably withheld), consent to
entry of any judgment or enter into any settlement which does not include as an
unconditional term thereof the giving by the claimant or plaintiff to such
Indemnified Party of a release from all liability in respect to such claim or
litigation.

                  5.8 INFORMATION BY HOLDER. The Holder or Holders of
Registrable Securities included in any registration shall furnish to the Company
such information regarding such Holder or Holders, the Registrable Securities
held by them and the distribution proposed by such Holder or Holders as the
Company may request in writing and as shall be required in connection with any
registration referred to in this Agreement.

                  5.9 RULE 144 REPORTING. With a view to making available the
benefits of certain rules and regulations of the Commission which may at any
time permit the sale of the Restricted

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Securities to the public without registration, after such time as a public
market exists for the Common Stock of the Company, the Company agrees to use all
reasonable efforts to:

                           (a) Make and keep public information available, as
those terms are understood and defined in Rule 144 under the Securities Act, at
all times after the effective date that the Company becomes subject to the
reporting requirements of the Securities Act or the Exchange Act;

                           (b) File with the Commission in a timely manner all
reports and other documents required of the Company under the Securities Act and
the Exchange Act (at any time after it has become subject to such reporting
requirements); and

                           (c) So long as a Holder owns any Restricted
Securities, to furnish to the Holder forthwith upon request a written statement
by the Company as to its compliance with the reporting requirements of said Rule
144 (at any time after 90 days after the effective date of the first
registration statement filed by the Company for an offering of its securities to
the general public), a copy of the most recent annual or quarterly report of the
Company, and such other reports and documents of the Company and other
information in the possession of or reasonably obtainable by the Company as the
Holder may reasonably request in availing itself of any rule or regulation of
the Commission allowing the Holder to sell any such securities without
registration.

                  5.10  TRANSFER OF REGISTRATION RIGHTS. The rights to cause the
Company to register securities granted Holders under Sections 5.1, 5.2 and 5.3
may be assigned to a transferee or assignee reasonably acceptable to the Company
in connection with any transfer or assignment of Registrable Securities by the
Holder provided that: (i) such transfer is otherwise effected in accordance with
applicable securities laws and the terms of this Agreement, (ii) such assignee
or transferee acquires at least 30% of the Registrable Securities (as adjusted
for stock splits, stock dividends, stock combinations and the like) of
Registrable Securities, (iii) written notice is promptly given to the Company
and (iv) such transferee agrees to be bound by the provisions of this Agreement.
Notwithstanding the foregoing, the rights to cause the Company to register
securities may be assigned without compliance with item (ii) above to (x) any
constituent partner or member of a Holder which is a partnership or limited
liability company, or an affiliate (as such term is defined in Rule 405 of the
Securities Act) of a Holder which is a corporation, or (y) a family member or
trust for the benefit of a Holder who is an individual, or a trust for the
benefit of a family member of such a Holder.

                  5.11  TERMINATION OF REGISTRATION RIGHTS. The rights granted
pursuant to Section 5.1, 5.2 and 5.3 of this Agreement shall terminate as to any
Holder upon the earlier of (i) the date five years after the effective date of
the IPO and (ii) such time as the Holder may sell all of such Registrable
securities in any single three-month period under Rule 144.

         6.   INFORMATION RIGHTS.

                  6.1 The Company will provide the following reports to the
Purchaser for so long as Purchaser or any of its affiliates continues to hold
capital stock of the Company:

                           (a) As soon as practicable after the end of the
fiscal year ending December 31, 1999 and each fiscal year thereafter, and in any
event within 120 days after the end of each such

                                      -11-
<PAGE>

fiscal year, consolidated balance sheets of the Company and its subsidiaries, if
any, as of the end of such fiscal year, and consolidated statements of
operations and consolidated statements of cash flows and stockholders' equity of
the Company and its subsidiaries, if any, for such year, prepared in accordance
with generally accepted accounting principles and setting forth in each case in
comparative form the figures for the previous fiscal year, all in reasonable
detail and audited by independent public accountants selected by the Company,
and a capitalization table in reasonable detail shall be provided upon request
by the Purchaser for such fiscal year;

                           (b) At least 30 days prior to the beginning of each
fiscal year, commencing with the fiscal year beginning January 1, 2000, a budget
and business plan as adopted by the Company's Board of Directors for the fiscal
year; and

                           (c) As soon as practicable after the end of each
month, a consolidated balance sheet of the Company and its subsidiaries (if
any), as of the end of each such monthly period, and consolidated statements of
operations and consolidated statements of cash flows of the Company and its
subsidiaries (if any), for such persons and for the current fiscal year to date,
prepared in accordance with generally accepted accounting principles (other than
accompanying notes), subject to changes resulting from period-end adjustments,
in reasonable detail and signed by the principal financial or accounting officer
of the Company; PROVIDED, HOWEVER, that in lieu of delivering such statements
covering the third month of a quarterly accounting period, the Company may at is
option deliver such statements covering such entire quarterly accounting period.

                  6.2 The Company will afford to Purchaser, for so long as it
continues to hold any shares of Company Common Stock, reasonable access during
normal business hours to the Company's facilities and to the Company's
accounting books, records (including a summary capitalization table setting
forth Purchaser's percentage interest of the issued and outstanding capital
stock of the Company), and minutes of proceedings of the stockholders and the
Board of Directors and committees of the Board of Directors, for a purpose
reasonably related to such Investor's interests as a stockholder of the Company.
The Company shall not be required to disclose information where to do so would
violate confidentiality obligations of the Company.

                  6.3 The rights granted pursuant to this Section 6 may be
assigned to any transferee, other than a competitor or potential competitor of
the Company (as reasonably determined by the Company's Board of Directors), who
acquires at least 30% of Registrable Securities (as adjusted for stock splits,
stock dividends, stock combinations and the like), so long as such transferee
agrees in writing to be bound by the provisions of Section 6.4, below.

                  6.4 Each Purchaser or transferee of rights under this Section
6 acknowledges and agrees that any information obtained pursuant to this Section
6 will be used solely for appropriate stockholder purposes and shall be
maintained in strict confidence by such Purchaser or transferee and will not be
utilized by such Purchaser or transferee in connection with purchases or sales
of the Company's securities except in compliance with applicable state and
Federal securities laws.

                  6.5 The covenants of the Company set forth in this Section 6
shall terminate and be of no further force or effect upon the IPO or at such
time as the Company is required to file reports pursuant to Section 13 or 15(d)
of the Exchange Act, whichever shall occur first.

                                      -12-
<PAGE>

         7. LOCKUP AGREEMENT. The Purchaser and each transferee who receives
Shares, Warrant Stock and any Common Stock issued or issuable in respect of any
of the foregoing upon any conversion, stock split, stock dividend,
recapitalization, or similar event, hereby agrees that, in connection with any
registration of the offering of any securities of the Company under the
Securities Act for the account of the Company, if so requested by the Company or
any representative of the underwriters (the "MANAGING UNDERWRITER"), such
Purchaser, Holder or transferee shall not sell or otherwise transfer any
interest in any securities of the Company during the period specified by the
Company's Board of Directors at the request of the Managing Underwriter (the
"MARKET STANDOFF PERIOD"), with such period not to exceed 180 days following the
effective date of the registration statement related to such offering. The
Company shall use its reasonable best efforts to place similar contractual
lockup restrictions on all capital stock issued now or hereafter to executive
officers and directors then holding Common Stock of the Company and holders of
2% or more of the Company's Common Stock (fully diluted and on an as-converted
basis). The Company may impose stop-transfer instructions with respect to
securities subject to the foregoing restrictions until the end of such Market
Standoff Period. Notwithstanding the foregoing, the provisions of this Section 8
shall not apply to a registration relating solely to employee benefit plans on
Form S-1 or Form S-8 or similar forms which may be promulgated in the future, or
a registration relating solely to a transaction within Rule 145 of the
Securities Act on Form S-4 or similar form which may be promulgated in the
future.

         8. APPROVAL BY PURCHASERS. So long as Purchaser holds at least ten
percent of the Company's outstanding capital stock (on a fully diluted basis),
the Company shall not, without first obtaining the approval of the Purchaser
conduct any of the following activities:

                           (a) Issuance of securities or right to acquire
securities for financing purposes of any company that is competitive with
Purchaser;

                           (b) Any amendment to the Company's certificate of
incorporation or bylaws which would have an adverse effect on Purchaser;

                           (c) Implementation of any anti-takeover defense,
including, but not limited to a stockholder rights plan; and

                           (d) The issuance of any securities for which vesting
accelerates solely upon a change of control or upon a public offering.

         9. RIGHT OF FIRST OFFER. Subject to the terms and conditions specified
in this Section 9, Company agrees that for a period commencing on the date of
this Agreement and ending on the 3 year anniversary of the date of this
Agreement, that it shall grant the Purchaser a right of first offer with respect
to future sales by the Company of its Securities (as defined below).

         Each time the Company proposes to offer any shares of, or securities
convertible into or exchangeable or exercisable for any shares of, any class of
its capital stock ("SECURITIES"), the Company shall first make an offering of
such Securities to the Purchaser in accordance with the following provisions.

                                      -13-
<PAGE>

                  9.1 The Company shall deliver a notice in accordance with
Section 16 to the Purchaser stating (i) its bona fide intention to offer such
Securities, (ii) the number of such shares of Securities to be offered, and
(iii) the price and terms upon which it proposes to offer such Securities.

                  9.2 By written notification received by the Company, within
twenty (20) calendar days after receipt of the notice, the Purchaser may elect
to purchase or obtain at the price and on the terms specified in the notice, up
to that portion of such Securities that equals the proportion that the number of
shares of Common Stock issued and held, or issuable upon exercise of the Warrant
then held, by Purchaser bears to the total number of shares of Common Stock of
the Company then outstanding (assuming full conversion of all convertible
securities and full exercise of all options and warrants).

                  9.3 If any Securities that Purchaser is entitled to obtain
pursuant to Section 9.2 are not elected to be obtained as provided in Section
9.2 hereof, the Company may, during the ninety (90) day period following the
expiration of the period provided in Section 9.2 hereof, offer the remaining
unsubscribed portion of such Securities to any person or persons at a price not
less than, and upon terms no more favorable to the offeree than those specified
in the notice. If the Company does not enter into an agreement for the sale of
the Securities within such period, or if such agreement is not consummated
within ninety (90) days of the execution thereof, the right provided hereunder
shall be deemed to be revived and such Securities shall not be offered unless
first reoffered to the Purchaser in accordance herewith.

                  9.4 The right of first offer in this Section 9 shall not be
applicable to (i) the issuance or sale of shares of Common Stock (or options
therefor) to employees, directors and consultants pursuant to a plan approved by
the Company's Board of Directors issued or sold for the primary purpose of
soliciting or retaining their services; (ii) the issuance of securities pursuant
to a bona fide, firmly underwritten public offering of shares of Common Stock,
registered under the Act, at an offering price of at least $5.44 per share
(appropriately adjusted for any stock split, dividend, combination or other
recapitalization) and resulting in proceeds to the Company of at least
$20,000,000 in the aggregate; (iii) the issuance of securities pursuant to the
conversion or exercise of convertible or exercisable securities; (iv) the
issuance of securities in connection with a bona fide business acquisition of or
by the Company, whether by merger, consolidation, sale of assets, sale or
exchange of stock or otherwise; or (v) the issuance of stock, warrants or other
securities or rights to persons or entities with which the Company has business
relationships provided such issuances are for other than primarily equity
financing purposes and that such issuances be approved by both the full board of
directors and the directors designated by the Purchaser.

         10. RIGHT OF FIRST OFFER IN CONNECTION WITH SALE OF COMPANY. Subject to
the terms and conditions specified in this Section 10 and so long as Purchaser
holds at least ten percent of the outstanding capital stock of the Company (on a
fully diluted basis), the Company hereby grants the Purchaser a right of first
offer in connection with the sale of the Company.

                           (a) If the Board of Directors determines to explore a
possible Sale of the Company (as hereinafter defined), the Company will provide
the Purchaser with notice of such intention (the "SALE NOTICE").

                                      -14-
<PAGE>

                           (b) Upon receipt of the Sale Notice, the Purchaser
shall have until the Response Date (as defined below) to make a formal offer
(the "PURCHASER OFFER") for the acquisition of the Company. The Purchaser Offer
shall be presented in writing to the Board of Directors, which will use good
faith in evaluating the Purchaser Offer. If the Board of Directors accepts the
Purchaser Offer but the transaction proposed by the Purchaser Offer is not
consummated within one hundred twenty (120) days (or such longer period, if any,
as mutually agreed to by the parties) after acceptance of the Purchaser Offer as
a result of actions or inactions on the part of Purchaser, the Company will be
free to pursue the marketing and Sale of the Company for one hundred fifty (150)
days and this Section 10 will not apply to any other offers received pursuant
thereto. If the Board of Directors rejects the Purchaser Offer, the Company
shall be free to pursue another transaction for the Sale of the Company so long
as terms of such transaction taken as a whole, as consummated, are more
favorable to the Company than the Purchaser Offer, PROVIDED, HOWEVER, that so
long as Purchaser is in compliance with this Section 10, the Purchaser's
designees to the Board of Directors shall be permitted to attend and participate
in all such Board of Director meetings regarding the Sale of the Company. The
Company may not consummate any such transaction after one hundred fifty (150)
days after the rejection of the Purchaser Offer.

                           The  "RESPONSE  DATE"  shall be the date which is
thirty (30) days following receipt by the Purchaser of the Sale Notice;
provided, however, that if the Company has retained an investment banker,
business broker or other representative to market the Company and indications of
interest have been received based on a descriptive memorandum, then the Response
Date shall be the later to occur of (1) the date which is thirty (30) days
following receipt of the Sale Notice by the Purchaser and (2) the date which is
five (5) days following the receipt by the Company of all indications of
interest from the recipients of the descriptive memorandum (which recipients
will be determined in the sole discretion of the Company).

                  "SALE OF THE COMPANY" is a transaction that would result in
(i) a change of control of the Company (meaning a transaction in which the
Company's voting equity securities immediately prior to such transaction (or the
securities into which such securities are converted as a result of such
transactions) would represent less than 50% of the voting power of the equity
securities of the surviving entity of such transaction as of immediately
following such transaction); or (ii) a sale of all or substantially all of the
Company's assets.

                           (c) If, other than during the pendency of a Sale
Notice and the procedures related thereto described in Section (b), the Company
receives an unsolicited offer (the "UNSOLICITED OFFER") for the Sale of the
Company, before such Unsolicited Offer is accepted by the Company, the Company
shall deliver to the Purchaser an offer (the "COMPANY OFFER") for the Sale of
the Company to the Purchaser for the same price and on the same terms and
conditions as the Unsolicited Offer. The Company Offer shall set forth the terms
of the Unsolicited Offer and shall include a copy of any writing containing the
Unsolicited Offer. The Company Offer shall remain open and irrevocable for a
period of twenty (20) days (the "ACCEPTANCE PERIOD") from the date of its
delivery to the Purchaser.

                           The Purchaser may accept the Company Offer by
delivering to the Company a notice (the "ACCEPTANCE NOTICE") within the
Acceptance Period, which notice shall state and confirm the terms upon which the
Purchaser intends to acquire the Company. If the Purchaser shall fail to
consummate the acquisition of the Company in accordance with the terms of the
Acceptance

                                      -15-
<PAGE>

Notice within one hundred twenty (120) days (or such longer period, if any, set
forth in the Company Offer) (the "CLOSING DATE") after the Acceptance Notice is
delivered to the Company as a result of actions or inactions on the part of
Purchaser, or if the Purchaser shall not deliver to the Company an Acceptance
Notice during the Acceptance Period, then the Company may proceed to consummate
a Sale of the Company pursuant to the Unsolicited Offer within one hundred fifty
(150) days after the Closing Date or the end of the Acceptance Period, as
applicable, without further obligation to the Purchaser under this Section 10(c)
with respect to the Unsolicited Offer.

                           (d)      If the Board of Directors approves a
proposed Sale of the Company to a party other than Purchaser (the "POTENTIAL
THIRD PARTY PURCHASER") after fully complying with Section 10(b) and/or Section
10(c), as applicable, then Purchaser hereby agrees to vote all of its voting
securities in favor of such proposed Sale of the Company if the following
additional conditions shall have been met: (i) the aggregate per share amount of
the cash and the fair market value, as of the date of consummation of such
proposed Sale of the Company, of non-cash consideration to be received by the
Purchaser for all of Purchaser's shares of Company capital stock pursuant to the
Proposed Sale of the Company shall equal or exceed the highest per share price
paid by the Potential Third Party Purchaser or any of its affiliates for any
other shares of Company capital stock (A) in such proposed Sale of the Company
or (B) otherwise during the one-year period immediately prior to the public
announcement of such proposed Sale of the Company; and (ii) consummation of the
proposed Sale of the Company shall result in the Potential Third Party Purchaser
owning all of the capital stock or substantially all of the assets of the
Company.

                  10.2  Any non-public information communicated to Purchaser by
the Company in connection with this Section 10 shall be considered confidential
information. Purchaser acknowledges and agrees that such information obtained
pursuant to this Section 10 will be used solely for purposes of evaluating the
terms of Letter of Intent and/or preparing a matching acquisition proposal, (ii)
will not be utilized by Purchaser in connection with purchases or sales of the
Company's securities except in compliance with applicable state and Federal
securities laws, and (iii) will not be disclosed to third parties other than
Purchaser's attorneys, accountants and other professionals engaged to assist
Purchaser in connection with the prospective acquisition.

         11. STANDSTILL AGREEMENT. Purchaser agrees that for a period commencing
on the date of this Agreement and ending the earlier of (i) the 3 year
anniversary of the date of this Agreement and (ii) the occurrence of a
Significant Event (as defined below), neither it nor any of its directors,
executive officers or affiliates (as defined in Rule 405 under the Securities
Act) shall, without the express approval of the Board of Directors in a duly
adopted resolution making reference to this Section, directly or indirectly (i)
acquire additional shares of the Company's capital stock such that Purchaser
would own more than 45% of the Company's capital stock on a fully diluted basis;
(ii) make or participate in any "solicitation" of "proxies" to vote (as such
terms are used in the rules of the Securities and Exchange Commission), or seek
to advise or influence any person or entity with respect to the voting of any
voting securities of the other party; or (iii) vote its shares against the Board
of Director nominees nominated by the Company's Board of Directors, so long as
such slate of nominees conforms with the Voting Agreement entered into between
Purchaser, Company and certain Company stockholders of even date herewith. For
purposes of this Section 11, "SIGNIFICANT EVENT" shall mean, with respect to the
Company, the announcement or commencement by any person or 13D Group (as defined
below) of a tender or exchange offer to acquire shares of Common Stock of the
Company which, if successful, would result in such person or 13D Group

                                      -16-
<PAGE>

owning, when combined with any other shares of Common Stock of the Company owned
by such person or 13D Group, 50% or more of the then outstanding shares of
Common Stock of the Company; and "13D GROUP" shall mean, with respect to the
voting securities of the Company, any group of persons formed for the purpose of
acquiring, holding, voting or disposing of such voting securities which would be
required under Section 13(d) of the Exchange Act and the rules and regulations
thereunder to file a statement on Schedule 13D with the SEC as a "person" within
the meaning of Section 13(d)(3) of the Exchange Act if such group beneficially
owned voting securities representing more than 5% of the total combined voting
power of all such voting securities then outstanding.

         12. BOARD OF DIRECTORS. At each meeting and by each board action by
written consent where members of the Company Board of Directors are to be
nominated, the Company shall take all actions that are necessary to nominate to
the Board of Directors such number of designees selected by the Purchaser as is
required to be voted for by certain Company stockholders under the Voting
Agreement entered into between Purchaser and Company of even date herewith.

         13. AMENDMENT. Except as otherwise provided above, additional parties
may be added to this Agreement, any provision of this Agreement may be amended
or the observance thereof may be waived (either generally or in a particular
instance and either retroactively or prospectively), only with the written
consent of the Company and the Holders of a majority of the Registrable
Securities then outstanding. Notwithstanding the foregoing, no amendment shall
be made to this Agreement which by its terms adversely affects, or which was
motivated primarily by an intent to adversely affect, a Holder in a manner
differently from the other Holders without the written consent of such Holder or
a majority of the Registrable Securities held by the Holders in such adversely
affected class, as the case may be. Any amendment or waiver effected in
accordance with Section 13 shall be binding upon Purchaser and each Holder of
Registrable Securities at the time outstanding, each future holder of any of
such securities, and the Company. Notwithstanding the foregoing, Section 11
hereof shall not be amended without Purchaser's consent.

         14. GOVERNING LAW. This Agreement shall be governed by the laws of the
State of Delaware.

         15. ENTIRE AGREEMENT. This Agreement constitutes the full and entire
understanding and Agreement among the parties regarding the matters set forth
herein. Except as otherwise expressly provided herein, the provisions hereof
shall inure to the benefit of, and be binding upon the successors, assigns,
heirs, executors and administrators of the parties hereto.

         16. NOTICES, ETC. All notices and other communications required or
permitted hereunder shall be in writing and shall be mailed by registered or
certified mail, postage prepaid, or otherwise delivered by facsimile
transmission, by hand or by messenger, addressed:

                  16.1 if to a Holder, or at such other address as such Holder
shall have furnished to the Company.

                           DoubleClick Inc.
                           450 West 33rd Street, 16th Floor
                           New York, NY  10001

                                      -17-
<PAGE>

                           Attn:  Elizabeth Wang
                           Fax:  (212) 287-9704

                           with a copy to:

                           Wilson Sonsini Goodrich & Rosati
                           Spear Street Tower
                           One Market Street
                           San Francisco, CA  94105
                           Attn:  Steve Camahort, Esq.
                           Fax:  (415) 222-9633

                  16.2 if to the Company, to:

                           ValueClick, Inc.
                           6450 Via Real
                           P.O. Box 5008
                           Carpinteria, CA  93014-5008
                           Attn:  Kurt Johnson
                           Fax:  (805) 566-9202

or at such other address as the Company shall have furnished to the Holders,
with a copy to:

                           Brobeck, Phleger & Harrison, LLP
                           550 South Hope Street
                           Los Angeles, CA  90071
                           Attn:  Kenneth R. Bender, Esq.
                           Fax:  (213) 745-3345

         Each such notice or other communication shall for all purposes of this
Agreement be treated as effective or having been given when delivered if
delivered personally, if sent by facsimile, the first business day after the
date of confirmation that the facsimile has been successfully transmitted to the
facsimile number for the party notified, or, if sent by mail, at the earlier of
its receipt or 72 hours after the same has been deposited in a regularly
maintained receptacle for the deposit of the United States mail, addressed and
mailed as aforesaid.

         17. COUNTERPARTS. This Agreement may be executed in any number of
counterparts, each of which shall be an original, but all of which together
shall constitute one instrument.

                                      -18-
<PAGE>

         IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first set forth above.

"THE COMPANY"

ValueClick, Inc.
a Delaware corporation

By:
   --------------------------------------------------
Name:
     ------------------------------------------------
Title:
      -----------------------------------------------

"THE PURCHASER"

DoubleClick Inc.
a Delaware corporation

By:
   --------------------------------------------------
Name:
     ------------------------------------------------
Title:
      -----------------------------------------------

                  [Signature page to Investor Rights Agreement]

                                      -19-
<PAGE>

                                    EXHIBIT A

                               SCHEDULE OF HOLDERS
                       (to the Investor Rights Agreement)

"THE PURCHASER"                   "REGISTRABLE SECURITIES"

                                  __________ shares of Common Stock

                                  __________ shares of Common Stock issuable
                                  to Purchaser upon Purchaser's exercise Warrant

                                      -20-<PAGE>
                                                                 Exhibit 10.30

                                VOTING AGREEMENT

         THIS AGREEMENT is made as of the ___th day of ________, 2000 by and
among ValueClick, Inc., a Delaware corporation (the "COMPANY"), Michael J.
Bueno, Brian Coryat, Steven J. Umberger and James R. Zarley (together the
"STOCKHOLDERS") and DoubleClick Inc., a Delaware corporation (the "INVESTOR").

         1. AGREEMENT TO VOTE. During the term of this Agreement, the
Stockholders agree to vote all of the shares of the Company's voting securities
now or hereafter owned by them, whether beneficially or otherwise (the
"SHARES"), at any regular or special meeting of stockholders of the Company, or,
in lieu of any such meeting, to give their written consent, as provided in
paragraph 2 below.

         2. VOTING EVENTS. If there shall be submitted to the stockholders of
the Company any proposal concerning: the election or removal of directors of the
Company, then the Stockholders shall vote or act with respect to the Shares in
the manner provided below:

         With respect to the designee(s) to be selected by the Investor, the
Stockholders agree that they will vote all of their Shares in favor of:

               (a) 2 designees of the Investor upon the effective date of this
Agreement; PROVIDED HOWEVER, that if the Company's Board of Directors shall
consist of more than 9 members, then the number of Investor designees shall be
proportional to Investor's equity ownership in the Company rounded down to the
nearest whole number; and PROVIDED FURTHER, that if the number of shares of
Company Common Stock held by the Investor decreases below 22 percent, then the
number of Investor designees shall be decreased to be proportional to Investor's
equity ownership in the Company rounded down to the nearest whole number;

               (b) 3 designees of the Investor upon the exercise in full by the
Investor of the Common Stock Purchase Warrant dated ________, 2000; PROVIDED
HOWEVER, that if the Company's Board of Directors shall consist of more than 9
members, then the number of Investor designees shall be proportional to
Investor's equity ownership in the Company rounded down to the nearest whole
number; and PROVIDED FURTHER, that if the number of shares of Company Common
Stock held by the Investor decreases below 33 percent, then the number of
Investor designees shall be decreased to be proportional to Investor's equity
ownership in the Company rounded down to the nearest whole number; and

               (c) 1 designee of the Investor so long as Investor holds at least
10% of the Company's outstanding capital stock (on a fully diluted basis), as
adjusted for stock split, stock dividends, stock combinations and the like.

A vote taken to remove any director elected pursuant to this Section 2.1, or to
fill any vacancy created by the resignation or death of a director elected
pursuant to this Section 2.1, shall also be subject to the relevant provisions
of this Section 2.1.

<PAGE>

         3. SUCCESSORS IN INTEREST. The provisions of this Agreement shall be
binding upon the successors in interest of the Investor and Stockholders to any
of the Shares, so long as such successor holds at least 5% of the fully diluted
outstanding shares of the Company's Common Stock. The Company shall not permit
the transfer of any Shares on its books or issue a new certificate representing
any shares unless and until the person to whom such security is to be
transferred shall have executed a written agreement, satisfactory in form and
substance to the nontransferring Investors and Stockholders, as the case may be,
pursuant to which such person becomes a party to this Agreement and agrees to be
bound by all the provisions hereof as if such person was an Investor or
Stockholder, as the case may be, hereunder.

         4. LEGEND. Each certificate representing any Shares shall be endorsed
by the Company with a legend reading as follows:

                  THE SHARES EVIDENCED HEREBY ARE SUBJECT TO A VOTING AGREEMENT,
                  DATED AS OF ___________, 2000 (A COPY OF WHICH MAY BE OBTAINED
                  FROM THE COMPANY), AND BY ACCEPTING ANY INTEREST IN SUCH
                  SHARES THE PERSON ACCEPTING AN INTEREST CONSTITUTING 5% OR
                  MORE OF THE THEN OUTSTANDING VOTING SECURITIES OF THE COMPANY,
                  SHALL BE DEEMED TO AGREE TO AND SHALL BECOME BOUND BY ALL THE
                  PROVISIONS OF SAID VOTING AGREEMENT.

This legend shall be removed upon the sale of the Shares evidenced thereby
through a broker-dealer sale or through a registered offering.

         5. AMENDMENTS AND WAIVERS. Any term hereof may be amended and the
observance of any term hereof may be waived (either generally or in a particular
instance and either retroactively or prospectively) only with the written
consent of (i) Stockholders holding a majority of the Shares held by all
Stockholders and (ii) Investors holding a majority of the Shares held by all the
Investors.

         6. SEVERABILITY. Whenever possible, each provision of this Agreement
shall be interpreted in such manner as to be effective and valid under
applicable law, but if any provision of this Agreement shall be held to be
prohibited by or invalid under applicable law, such provision shall be effective
only to the extent of such prohibition or invalidity, without invalidating the
remainder of such provision or the remaining provisions of this Agreement.

         7. GOVERNING LAW. This Agreement shall be governed by and construed
under the laws of the State of Delaware.

         8. COUNTERPARTS. This Agreement may be executed in two or more
counterparts, each of which shall be deemed an original, but all of which shall
constitute one and the same instrument.

         9. SUCCESSORS AND ASSIGNS. Except as otherwise expressly provided in
this Agreement, the provisions hereof shall inure to the benefit of, and be
binding upon, the successors and assigns of the parties thereto.

                                     -2-
<PAGE>

         IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date and year herein above first written.

                                 COMPANY:

                                 VALUECLICK, INC

                                 By:
                                       --------------------------------------
                                 Name:
                                       --------------------------------------
                                 Its:
                                       --------------------------------------

                                 STOCKHOLDERS:

                                 --------------------------------------
                                 Michael J. Bueno

                                 --------------------------------------
                                 Brian Coryat

                                 --------------------------------------
                                 Steve J. Umberger

                                 --------------------------------------
                                 James R. Zarley

                                 INVESTOR:

                                 DOUBLECLICK INC.

                                 By:
                                       --------------------------------------
                                 Name:
                                       --------------------------------------
                                 Its:
                                       --------------------------------------

                      [Signature Page to Voting Agreement]

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00002-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00002-of-00352.parquet"}]]