Document:

exv4w2

Exhibit 4.2

Execution Version

NEITHER THE SECURITIES REPRESENTED BY THIS CERTIFICATE NOR THE SECURITIES ISSUABLE UPON
EXERCISE OF THE SECURITIES REPRESENTED HEREBY HAVE BEEN REGISTERED UNDER THE U.S. SECURITIES
ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), OR ANY STATE SECURITIES LAW, AND SUCH
SECURITIES MAY NOT BE OFFERED, SOLD, TRANSFERRED OR OTHERWISE DISPOSED OF EXCEPT PURSUANT TO
AN EFFECTIVE REGISTRATION STATEMENT OR PURSUANT TO AN EXEMPTION FROM, OR IN A TRANSACTION
NOT SUBJECT TO, THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT AND APPLICABLE STATE
SECURITIES LAWS. THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO THE TERMS OF
AN AMENDED AND RESTATED SHAREHOLDER AGREEMENT, DATED AS OF FEBRUARY 25, 2009, AMONG
VALUEVISION MEDIA, INC., GE CAPITAL EQUITY INVESTMENTS, INC. AND NBC UNIVERSAL, INC., AS
THEREAFTER AMENDED FROM TIME TO TIME.

THE RESTATED ARTICLES OF INCORPORATION, AS AMENDED, OF THE COMPANY PROVIDE THAT, EXCEPT AS
OTHERWISE PROVIDED BY LAW, SHARES OF STOCK IN THE COMPANY SHALL NOT BE TRANSFERRED TO
“ALIENS” UNLESS, AFTER GIVING EFFECT TO SUCH TRANSFER, THE AGGREGATE NUMBER OF SHARES OF
STOCK OWNED BY OR FOR THE ACCOUNT OF “ALIENS” WILL NOT EXCEED 20% OF THE NUMBER OF SHARES OF
OUTSTANDING STOCK OF THE COMPANY, AND THE AGGREGATE VOTING POWER OF SUCH SHARES WILL NOT
EXCEED 20% OF THE AGGREGATE VOTING POWER OF ALL OUTSTANDING SHARES OF VOTING STOCK OF THE
COMPANY. NOT MORE THAN 20% OF THE AGGREGATE VOTING POWER OF ALL SHARES OUTSTANDING ENTITLED
TO VOTE MAY BE VOTED BY OR FOR THE ACCOUNT OF “ALIENS.” IF, NOTWITHSTANDING SUCH
RESTRICTION ON TRANSFERS TO “ALIENS,” THE AGGREGATE NUMBER OF SHARES OF STOCK OWNED BY OR
FOR THE ACCOUNT OF “ALIENS” EXCEEDS 20% OF THE NUMBER OF SHARES OF OUTSTANDING STOCK OF THE
COMPANY OR IF THE AGGREGATE VOTING POWER OF SUCH SHARES EXCEEDS 20% OF THE AGGREGATE VOTING
POWER OF ALL OUTSTANDING SHARES OF VOTING STOCK OF THE COMPANY, THE COMPANY HAS THE RIGHT TO
REDEEM SHARES OF ALL CLASSES OF CAPITAL STOCK, AT THEIR THEN FAIR MARKET VALUE, ON A PRO
RATA BASIS, OWNED BY OR FOR THE ACCOUNT OF ALL “ALIENS” IN ORDER TO REDUCE THE NUMBER OF
SHARES AND/OR PERCENTAGE OF VOTING POWER HELD BY OR FOR THE ACCOUNT OF “ALIENS” TO THE
MAXIMUM NUMBER OR PERCENTAGE ALLOWED UNDER THE RESTATED ARTICLES OF INCORPORATION, AS
AMENDED, OR AS OTHERWISE REQUIRED BY APPLICABLE FEDERAL LAW. AS USED HEREIN, ALIENS” MEANS
ALIENS AND THEIR REPRESENTATIVES, FOREIGN GOVERNMENTS AND THEIR REPRESENTATIVES, AND

 

 

CORPORATIONS ORGANIZED UNDER THE LAW OF A FOREIGN COUNTRY, AND THEIR REPRESENTATIVES. THE
COMPANY WILL FURNISH TO ANY SHAREHOLDER UPON REQUEST AND WITHOUT CHARGE, A FULL STATEMENT OF
THE DESIGNATIONS, PREFERENCES, LIMITATIONS, AND RELATIVE RIGHTS OF THE SHARES OF EACH CLASS
OR SERIES AUTHORIZED TO BE ISSUED, SO FAR AS THEY HAVE BEEN DETERMINED, AND THE AUTHORITY OF
THE BOARD TO DETERMINE THE RELATIVE RIGHTS AND PREFERENCES OF SUBSEQUENT CLASSES OR SERIES.

6,000,000 Warrants

Date of Issuance: February 25, 2009

COMMON STOCK PURCHASE WARRANTS

Exercisable commencing February 25, 2009

Void after Expiration Time (as defined herein)

          ValueVision Media, Inc., a Minnesota corporation (the “Company”), hereby certifies
that, for value received, GE Capital Equity Investments, Inc., a Delaware corporation (the
“Initial Holder” or “GE”), or registered assigns (in either case, the
“Warrantholder”), is the owner of 6,000,000 Warrants (as defined below), each of which
entitles the Warrantholder to purchase from the Company one fully paid, duly authorized and
nonassessable share of Common Stock, par value $0.01 per share, of the Company (the “Common
Stock”) at any time or from time to time subject to the terms set forth herein, commencing on
February 25, 2009 (the “Issue Date”) and continuing up to the Expiration Time (as defined
herein) at a per share exercise price determined according to the terms and subject to the
conditions set forth in this certificate (the “Warrant Certificate”). The number of shares
of Common Stock issuable upon exercise of each such Warrant and the exercise price per share of
Common Stock are subject to adjustment from time to time pursuant to the provisions of Sections 8
and 9 of this Warrant Certificate. The Warrants evidenced by this Warrant Certificate (the
“Warrants”) are being issued pursuant to an Exchange Agreement, dated as of February 25,
2009 (as it may be amended, supplemented or otherwise modified from time to time, the “Exchange
Agreement”), by and between the Company, NBC and the Initial Holder.

          Section 1. Definitions. As used in this Warrant Certificate, the following terms
shall have the meanings set forth below:

     “Additional Warrants” shall have the meaning set forth in the Distribution
Agreement.

2

 

     “Affiliate” shall mean, with respect to any Person, any other Person that
directly or indirectly controls, is controlled by, or is under common control with, such
Person. As used in this definition, “control” (including its correlative meanings,
“controlled by” and “under common control with”) shall mean the possession, directly or
indirectly, of power to direct or cause the direction of management or policies (whether
through ownership of securities or partnership or other ownership interests, by contract or
otherwise).

     “Articles of Incorporation” shall mean the Restated Articles of Incorporation
of the Company, as amended, as further amended from time to time.

     “Beneficially Own” shall have the meaning set forth in Rule 13d-3 under the
Exchange Act, except that a Person shall be deemed to “Beneficially Own” all securities that
such Person has a right to acquire, whether such right is exercisable immediately or only
after the passage of time (and without any additional condition), provided that a
Person shall not be deemed to “Beneficially Own” any shares of Common Stock which are
issuable upon exercise of any Additional Warrants unless and until such Additional Warrants
are actually issued and outstanding (at which time such Person shall be deemed to
Beneficially Own all shares of Common Stock which are issuable upon exercise of such
Additional Warrants, whether or not they are vested or unvested).

     “Board of Directors” shall mean the board of directors of the Company.

     “Business Day” shall mean any day, other than a Saturday, Sunday or a day on
which commercial banks in New York, New York are authorized or obligated by law or executive
order to close.

          “Certificate of Designation” shall mean the Certificate of Designation of the
Preferred Stock, to be executed and filed with the Secretary of State of the State of Minnesota on
or prior to February 25, 2009.

     “Common Stock” shall have the meaning set forth in the preamble hereto.

     “Company” shall have the meaning set forth in the preamble hereto.

     “Designated Entity” shall mean HSN, Inc., QVC, Inc., Ion Media Networks, Inc.,
and America’s Collectibles Network, Inc. (a/k/a Jewelry Television or JTV) and any of their
respective Affiliates.

     “Distribution Agreement” means that certain Distribution and Marketing
Agreement, dated as of March 8, 1999, between the Company and NBC, as amended from time to
time.

3

 

     “Election to Exercise” shall have the meaning set forth in Section 4.2(a)
hereof.

     “Equity Securities” shall mean, with respect to any Person, any and all common
stock, preferred stock, any other class of capital stock and partnership or limited
liability company interests of such Person or any other similar interests of any Person that
is not a corporation, partnership or limited liability company.

     “Exchange Act” shall mean the Securities Exchange act of 1934, as amended, and
the rules and regulations promulgated thereunder.

     “Exercise Price” shall have the meaning set forth in Section 8 hereof.

     “Exchange Agreement” shall have the meaning set forth in the preamble hereto.

     “Expiration Date” shall mean with respect to any Warrant represented hereunder,
the tenth anniversary of the Issue Date.

     “Expiration Time” shall mean 5:00 P.M., New York City time, on the Expiration
Date.

     “Expired” shall mean, with respect to a Warrant issued hereunder, that such
Warrant has not been exercised prior to the Expiration Date for such Warrant.

     “Fractional Warrant Share” shall mean any fraction of a whole share of Common
Stock issued, or issuable upon, exercise of the Warrants.

     “GE” shall have the meaning set forth in the preamble hereto.

     “Governmental Entity” shall mean any federal, state or local government or any
court, administrative agency or commission or other governmental authority or agency,
domestic or foreign.

     “Independent Expert” shall mean an investment banking firm mutually acceptable
to the Company and the Warrantholder.

     “Initial Holder” shall have the meaning set forth in the preamble hereto.

     “Issue Date” shall have the meaning set forth in the preamble hereto.

     “Market Price” shall mean, with respect to a share of Common Stock on any day,
except as set forth below in the case that the shares of Common Stock are not publicly held
or listed, the average of the “quoted prices” of the Common Stock for 30 consecutive Trading
Days commencing 45 Trading Days before the date in

4

 

question. The term “quoted prices” of
the Common Stock shall mean the last reported sale price on that day or, in case no such
reported sale takes place on such day, the average of the last reported bid and asked
prices, regular way, on that day, in either case, as reported in the consolidated
transaction reporting system with respect to securities listed on Nasdaq or, if the shares
of Common Stock are not listed on Nasdaq, as reported in the principal consolidated
transaction reporting system with respect to securities listed on the principal national
securities exchange on which the shares of Common Stock are listed or admitted to trading
or, if the shares of Common Stock are not listed on Nasdaq and not listed or admitted to
trading on any national securities exchange, the last quoted price or, if not so quoted, the
average of the high bid and low asked prices on such other nationally recognized quotation
system then in use, or, if on any such day the shares of Common Stock are not quoted on any
such quotation system, the average of the closing bid and asked prices as furnished by a
professional market maker selected by the Board of Directors making a market in the shares
of Common Stock. Notwithstanding the foregoing, if the shares of Common Stock are not
publicly held or so listed, quoted or publicly traded, the “Market Price” means the fair
market value of a share of Common Stock, as determined in good faith by the Board of
Directors; provided, however, that if the Warrantholder shall dispute the
fair market value as determined by the Board, the Warrantholder and the Company shall retain
an Independent Expert. The determination of fair market value by the Independent Expert
shall be final, binding and conclusive on the Company and the Warrantholder. All costs and
expenses of the Independent Expert shall be borne by the Warrantholder unless the
determination of fair market value is more favorable to such Warrantholder by 5% or more, in
which case, all such costs and expenses shall be borne by the Company.

     “Nasdaq” shall mean The Nasdaq Stock Market’s Global Market.

     “NBC” shall mean NBC Universal, Inc., a Delaware corporation.

     “Organic Change” shall mean, with respect to any Person, any transaction
(including without limitation any recapitalization, capital reorganization or
reclassification of any class or series of Equity Securities, any consolidation of such
Person with, or merger of such Person into, any other Person, any merger of another Person
into such Person (other than a merger which does not result in a reclassification,
conversion, exchange or cancellation of outstanding shares of capital stock of such Person),
and any sale or transfer or lease of all or substantially all of the assets of such Person,
but not including any stock split, combination or subdivision which is the subject of
Section 9.1(b)) pursuant to which any entire class or series of Equity Securities of such
Person is exchanged for, or converted into the right to receive other securities, cash or
other property.

     “Person” shall mean any individual, firm, corporation, company, limited
liability company, association, partnership, joint venture, trust or unincorporated
organization, or a government or any agency or political subdivision thereof.

5

 

     “Preferred Stock” shall mean the Series B Redeemable Preferred Stock, par value
$0.01 per share, of the Company.

     “Record Date” shall have the meaning set forth in Section 9.1(a) hereof.

     “Reference Date” shall have the meaning set forth in Section 9.1(c) hereof.

     “Registration Rights Agreement” shall mean the amended and restated
registration rights agreement, dated as of February 25, 2009, among GE, NBC and the
Company.

     “Restricted Parties” shall mean each of (i) NBC, its Ultimate Parent Entity (if
any), each Subsidiary of NBC and each Subsidiary of its Ultimate Parent Entity, (ii) GE, its
Ultimate Parent Entity (if any), each Subsidiary of GE and each Subsidiary of its Ultimate
Parent Entity and (iii) any Affiliate of any Person that is a Restricted Party if (and only
if) such Restricted Party has the right or power (acting alone or solely with other
Restricted Parties) to either cause such Affiliate to comply with or prevent such Affiliate
from not complying with all of the terms of this Agreement that are applicable to Restricted
Parties.

     “Securities Act” shall mean the U.S. Securities Act of 1933, as amended, and
the rules and regulations promulgated thereunder.

     “Shareholder Agreement” shall mean the Amended and Restated Shareholder
Agreement, dated as of February 25, 2009, among GE, NBC and the Company, as hereafter
amended, restated or supplemented from time to time.

     “Subsidiary” shall mean, as to any Person, a corporation, partnership, limited
liability company, joint venture or other entity of which shares of stock or other ownership
interests having ordinary voting power (other than stock or such other ownership interests
having such power only by reason of the happening of a contingency) to elect a majority of
the board of directors or other managers of such corporation, partnership or other entity
are at the time owned, directly or indirectly through one or more intermediaries (including,
without limitation, other Subsidiaries), or both, by such Person.

     “Trading Day” shall mean any day on which Nasdaq is open for trading, or if the
shares of Common Stock are not listed on Nasdaq, any day on which the principal national
securities exchange or national quotation system on which the shares of Common Stock are
listed, admitted to trading or quoted is open for trading, or if the shares of Common Stock
are not so listed, admitted to trading or quoted, any Business Day.

6

 

     “Ultimate Parent Entity” shall mean, with respect to any Person (the
“Subject Person”), the Person (if any) that (i) owns, directly or indirectly through
one or more intermediaries, or both, shares of stock or other ownership interests having
ordinary voting power (other than stock or such other ownership interests having such power
only by reason of the happening of a contingency) to elect a majority of the board of
directors or other managers of the Subject Person and (ii) is not itself a Subsidiary of any
other Person or is a natural person.

     “Warrant” shall have the meaning set forth in the preamble hereto.

     “Warrant Certificate” shall have the meaning set forth in the preamble hereto.

     “Warrant Register” shall have meaning set forth in Section 2.2 hereof.

     “Warrant Shares” shall mean the shares of Common Stock issued, or issuable
upon, exercise of the Warrants.

     “Warrantholder” shall have the meaning set forth in the preamble hereto.

          Section 2. Transferability.

          2.1 Registration. The Warrants shall be issued only in registered form. The Company
agrees to maintain, at its office or agency, books for the registration and transfer of the
Warrants.

          2.2 Transfer. Subject to the terms and conditions of the Shareholder Agreement, the
Warrants evidenced by this Warrant Certificate may be sold or otherwise transferred at any time
(except as such sale or transfer may be restricted pursuant to the regulations of the Federal
Communications Commission, the Securities Act or any applicable state securities laws) with the
prior written consent of the Company, which consent shall not be unreasonably withheld;
provided, however, that the consent of the Company shall not be deemed to have been
unreasonably withheld if the Company does not approve a transfer of such Warrants to any Designated
Entity. Any such sale or transfer shall be effected on the books of the Company (the “Warrant
Register”) maintained at its principal executive offices upon surrender of this Warrant
Certificate for registration of transfer duly endorsed by the Warrantholder or by its duly
authorized attorney or representative, or accompanied by proper evidence of succession, assignment
or authority to transfer. Upon any registration of transfer, the Company shall execute and deliver
a new Warrant Certificate or Certificates in appropriate denominations to the Person or Persons
entitled thereto.

          Section 3. Exchange of Warrant Certificate.

7

 

          Any Warrant Certificate may be exchanged for another certificate or certificates of like tenor
entitling the Warrantholder to purchase a like aggregate number of Warrant Shares as the
certificate or certificates surrendered then entitles such Warrantholder to purchase. Any
Warrantholder desiring to exchange a Warrant Certificate shall make such request in writing
delivered to the Company, and shall surrender, properly endorsed, the certificate evidencing the
Warrant to be so exchanged. Thereupon, the Company shall execute and deliver to the Person
entitled thereto a new Warrant Certificate or Certificates as so requested.

          Section 4. Term of Warrants; Exercise of Warrants.

          4.1 Vesting and Duration of Warrants. Subject to the terms and conditions set forth
in this Warrant Certificate and the Shareholder Agreement, the Warrantholder may exercise the
Warrants evidenced hereby, in whole or in part, at any time and from time to time after the Issue
Date and before the Expiration Time of such Warrants. Any Warrant not exercised by the Expiration
Time applicable to such Warrant shall become void, and all rights hereunder with respect to such
Warrant shall thereupon cease.

          4.2 Exercise of Warrant.

          (a) On the terms and subject to the conditions set forth in this Warrant Certificate and the
Shareholder Agreement, the Warrantholder may exercise the Warrants evidenced hereby, in whole or in
part, by presentation and surrender to the Company of this Warrant Certificate together with the
attached Election to Exercise (the “Election to Exercise”) duly filled in and signed, and
accompanied by payment to the Company of the Exercise Price for the number of Warrant Shares
specified in such Election to Exercise. Payment of the aggregate Exercise Price (including payment
made pursuant to a purchase under Section 9.3(a) hereof) shall be made (i) in cash in an amount
equal to the aggregate Exercise Price; (ii) by certified or official bank check in an amount equal
to the aggregate Exercise Price; (iii) by the surrender (which surrender shall be evidenced by
cancellation of the number of Warrants represented by any Warrant certificate presented in
connection with a Cashless Exercise (as defined below)) of a Warrant or Warrants (represented by
one or more relevant Warrant certificates), and without the payment of the Exercise Price in cash,
in return for the delivery to the surrendering holder of such number of shares of Common Stock
equal to the number of shares of Common Stock for which such Warrant is exercisable as of the date
of exercise (if the Exercise Price were being paid in cash or certified or official bank check)
reduced by that number of shares of Common Stock equal to the quotient obtained by dividing (x) the
aggregate Exercise Price to be paid by (y) the Market Price of one share of Common Stock on the
Business Day which next precedes the day of exercise of the Warrant or (iv) by any combination of
the foregoing. An exercise of a Warrant in accordance with clause (iii) is herein referred to as a
“Cashless Exercise.”

          (b) On the terms and subject to the conditions set forth in this Warrant Certificate, upon
such presentation of a duly executed Election to Exercise and surrender of this Warrant Certificate
and payment of such aggregate Exercise Price as set forth in

8

 

paragraph (a) hereof, the Company
shall promptly issue and cause to be delivered to the Warrantholder, or, subject to Section 2
hereunder, to such Persons as the Warrantholder may designate in writing, a certificate or
certificates (in such name or names as the Warrantholder may designate in writing) for the
specified number of duly authorized, fully paid and non-assessable Warrant Shares issuable upon
exercise, and shall deliver to the Warrantholder cash, as provided in Section 10 hereof, with
respect to any Fractional Warrant Shares otherwise issuable upon such surrender. In the event that
the Warrants evidenced by this Warrant Certificate are exercised in part prior to the Expiration
Time applicable to such Warrants, the Company shall issue and cause to be delivered to the
Warrantholder, or, subject to Section 2 hereunder, to such Persons as the Warrantholder may
designate in writing, a certificate or certificates (in such name or names as the Warrantholder may
designate in writing) evidencing any remaining unexercised and un-Expired Warrants.

          (c) Each Person in whose name any certificate for Warrant Shares is issued shall for all
purposes be deemed to have become the holder of record of the Warrant Shares represented thereby on
the first date on which both the Warrant Certificate evidencing the respective Warrants was
surrendered, along with a duly executed Election to Exercise, and payment of the Exercise Price and
any applicable taxes was made, irrespective of date of issue or delivery of such certificate.

          4.3 Conditions to Exercise. Each exercise of the Warrants shall be subject to the
following conditions:

     (a) Such exercise shall be consistent with the terms of Section 4.2 hereof;

     (b) The purchase of the Warrant Shares issuable upon such exercise shall not be
prohibited under applicable law; and

     (c) If in the opinion of counsel to the Company, the exercise would require consent of
the Federal Communications Commission, the receipt of such consent prior to the exercise.

          Section 5. Payment of Taxes.

          The Company shall pay any and all documentary, stamp or similar issue or transfer taxes and
other governmental charges that may be imposed under the laws of the United States or any political
subdivision or taxing authority thereof or therein in respect of any issue or delivery of Warrant
Shares or of other securities or property deliverable upon exercise of the Warrants evidenced by
this Warrant Certificate or certificates representing such shares or securities (other than income
or withholding taxes imposed on the Warrantholder); provided, however, that the
Company shall not be required to pay any tax or taxes which may be payable with respect to any
transfer involving the issue of any Warrant Certificate or any certificates for Warrant Shares in a
name other than that of the registered holders thereof, and the Company shall not be required to
issue or deliver such Warrant Certificate or certificates for Warrant Shares unless and until the
person or persons

9

 

requesting the issuance thereof shall have paid to the Company the amount of such
tax or shall have established to the satisfaction of the Company that such tax has been paid.

          Section 6. Mutilated or Missing Warrant.

          If any Warrant Certificate is lost, stolen, mutilated or destroyed, the Company shall issue in
exchange and substitution for and upon cancellation of the mutilated Warrant Certificate, or in
lieu of and substitution for the Warrant Certificate lost, stolen or destroyed, upon receipt of a
proper affidavit or other evidence reasonably satisfactory to the Company (and surrender of any
mutilated Warrant Certificate) and indemnity in form and amount reasonably satisfactory to the
Company in each instance protecting the Company, a new Warrant Certificate of like tenor and
representing an equivalent number of Warrants as the Warrant Certificate so lost, stolen, mutilated
or destroyed. Any such new Warrant Certificate shall constitute an original contractual obligation
of the Company, whether or not the allegedly lost, stolen, mutilated or destroyed Warrant
Certificate shall be at any time enforceable by anyone. An applicant for such substitute Warrant
Certificate shall also comply with such other reasonable regulations and pay such other reasonable
charges as the Company may prescribe. All Warrant Certificates shall be held and owned upon the
express condition that the foregoing provisions are exclusive with respect to the replacement of
lost, stolen, mutilated or destroyed Warrant Certificates, and shall preclude any and all other
rights or remedies notwithstanding any law or statute existing or hereafter enacted to the contrary
with respect to the replacement of negotiable instruments or other securities without their
surrender.

          Section 7. Reservation of Shares.

          The Company hereby agrees that, at all times until all of the Warrants issued hereunder have
been exercised, Expired or canceled, there shall be reserved for issuance and delivery upon
exercise of this Warrant, free from preemptive rights, the number of shares of authorized but
unissued shares of Common Stock as may be required at such time (adjusted from time to time for
cancellation of exercised or Expired Warrants) for issuance or delivery upon exercise of the
Warrants evidenced by this Warrant Certificate. The Company further agrees that it will not, by
amendment of its Articles of Incorporation or through reorganization, consolidation, merger,
dissolution or sale of assets, or by any other voluntary act, avoid or seek to avoid the observance
or performance of any of the covenants, stipulations or conditions to be observed or performed
hereunder by the Company. Without limiting the generality of the foregoing, the Company shall from
time to time take all such action that may be necessary in order that the Company may validly and
legally issue fully paid and nonassessable shares of Common Stock at the Exercise Price as so
adjusted.

10

 

          Section 8. Exercise Price.

          The price per share (the “Exercise Price”) at which Warrant Shares shall be
purchasable upon the exercise of the Warrants evidenced by this Warrant Certificate shall be $0.75,
subject to adjustment pursuant to Section 9 hereof.

          Section 9. Adjustment of Exercise Price and Number of Shares.

          The number and kind of securities purchasable upon the exercise of the Warrants evidenced by
this Warrant Certificate and the Exercise Price thereof shall be subject to adjustment from time to
time after the date hereof upon the happening of certain events, as follows:

          9.1 Adjustments to Exercise Price. The Exercise Price shall be subject to adjustment
as follows:

     (a) Stock Dividends. In case the Company shall, after the Issue Date, pay a
dividend or make a distribution on its Common Stock or on any other class or series of
capital stock of the Company which dividend or distribution includes or is convertible
(without the payment of any consideration other than surrender of such convertible security)
into Common Stock, the Exercise Price in effect at the opening of business on the day
following the date fixed for determination of the holders of Common Stock or capital stock
entitled to such payment or distribution (the “Record Date”) shall be reduced by
multiplying such Exercise Price by a fraction of which (A) the numerator shall be the number
of shares of Common Stock outstanding at the close of business on the Record Date and (B)
the denominator shall be the sum of such number of shares and the total number of shares
constituting or included in such dividend or other distribution (or in the case of a
dividend consisting of securities convertible into Common Stock, the number of shares of
Common Stock into which such securities are convertible), such reduction to become effective
immediately after the opening of business on the day following the Record Date;
provided, however, that if any such dividend or distribution is rescinded
and not paid, then the Exercise Price shall, as of the date when it is determined that such
dividend or distribution will be rescinded, revert back to the Exercise Price in effect
prior to the adjustment made pursuant to this paragraph.

     (b) Stock Splits and Reverse Splits. In case the Common Stock shall be
subdivided into a greater number of shares of Common Stock or combined into a smaller number
of shares of Common Stock, the Exercise Price in effect at the opening of business on the
day following the day upon which such subdivision or combination becomes effective shall be
adjusted so that the holder of any Warrants thereafter surrendered for purchase of shares of
Common Stock shall be entitled to receive the number of shares of Common Stock which such
holder would have owned or been entitled to receive after the happening of such events had
such Warrants been

11

 

surrendered for exercise immediately prior to such event. Such
adjustment shall become effective at the close of business on the day upon which such
subdivision or combination becomes effective.

     (c) Special Dividends. Subject to the last sentence of this paragraph (c), in
case the Company shall, by dividend or otherwise, distribute to all holders of its Common
Stock evidences of its indebtedness, shares of any class or series of capital stock, cash or
assets (including securities, but excluding any shares of Common Stock, rights, warrants,
options or convertible securities for which an appropriate and full adjustment has been made
pursuant to paragraph (a) above), the Exercise Price in effect on the day immediately
preceding the date fixed for the payment of such distribution (the date fixed for payment
being referred to as the “Reference Date”) shall be reduced by multiplying such
Exercise Price by a fraction of which (A) the numerator shall be the current Market Price
per share of the Common Stock on the Reference Date less the fair market value (as
determined in good faith by the Board of Directors, whose determination shall be mailed to
the holders of the Warrants) on the Reference Date of the portion of the evidences of
indebtedness, shares of capital stock, cash and assets so distributed applicable to one
share of Common Stock, and (B) the denominator shall be such current Market Price per share
of the Common Stock, such reduction to become effective immediately prior to the opening of
business on the day following the Reference Date; provided, however, that if
such dividend or distribution is rescinded and not paid, then the Exercise Price shall, as
of the date when it is determined that such dividend or distribution will be rescinded,
revert back to the Exercise Price in effect prior to the adjustment made pursuant to this
paragraph. If the Board of Directors determines the fair market value of any distribution
for purposes of this paragraph (c) by reference to the actual or when issued trading market
for any securities comprising such distribution, it must in doing so consider, to the extent
possible, the prices in such market over the same period used in computing the current
Market Price per share of Common Stock pursuant to this Section 9.1. Notwithstanding the
foregoing, if the holders of a majority of the outstanding unexercised and un-Expired
Warrants shall dispute the fair market determination of the Board of Directors, an
Independent Expert shall be selected to determine the fair market value of the Common Stock
as of the Reference Date, and such Independent Expert’s determination shall be final,
binding and conclusive. All costs and expenses of such Independent Expert shall be borne by
the holders of the then outstanding unexercised and un-Expired Warrants unless the
determination of fair market value is more favorable to such holders by 5% or more, in which
case, all such costs and expenses shall be borne by the Company. For purposes of this
paragraph (c), any dividend or distribution that also includes shares of Common Stock or
rights, warrants or options to subscribe for or purchase shares of Common Stock shall be
deemed to be (1) a dividend or distribution of the evidences of indebtedness, cash, assets
or shares of capital stock other than such shares of Common Stock or rights, warrants,
options or

12

 

convertible securities (making any Exercise Price reduction required by this
subparagraph (c)) immediately followed by (2) a dividend or distribution of such shares of
Common Stock or such rights, warrants, options or convertible securities (making any further
Exercise Price reduction required by subparagraph (a) of this Section 9.1), except (A) the
Reference Date of such dividend or distribution as defined in this subparagraph (c) shall be
substituted as “the date fixed for the determination of shareholders entitled to receive
such dividend or other distribution” within the meaning of subparagraph (a) of this Section
9.1 and (B) any shares of Common Stock included in such dividend or distribution shall not
be deemed “outstanding at the close of business on the date fixed for such determination”
within the meaning of subparagraph (a) of this Section 9.1).

     (d) Minimum Adjustment Requirement. No adjustment shall be required unless
such adjustment would result in an increase or decrease of at least 1% in the Exercise Price
then subject to adjustment; provided, however, that any adjustments that are not made by
reason of this Section 9.1(d) shall be carried forward and taken into account in any
subsequent adjustment. In case the Company shall at any time issue shares of Common Stock
by way of dividend on any stock of the Company or subdivide or combine the outstanding
            shares of Common Stock, said 1% specified in the preceding sentence (as theretofore
increased or decreased, if said amount shall have been adjusted in accordance with the
provisions of this Section 9.1(d)) shall forthwith be proportionately increased in the case
of such a combination or decreased in the case of such a subdivision or stock dividend so as
appropriately to reflect the same. No adjustment to the Exercise Price shall be required if
the holders of the outstanding unexercised Warrants receive the dividend or distribution
giving rise to such adjustment in respect of each such Warrant.

     (e) Calculations. All calculations under this Section 9.1 shall be made to the
nearest $0.01.

     (f) Other Reductions in Exercise Price. The Company from time to time may
reduce the Exercise Price by any amount for any period of time if the period is at least 20
days, the reduction is irrevocable during the period, subject to any conditions that the
Board of Directors may deem relevant, and the Board of Directors of the Company shall have
made a determination that such reduction would be in the best interest of the Company, which
determination shall be conclusive. Whenever the Exercise Price is reduced pursuant to the
preceding sentence, the Company shall mail to the Warrantholder a notice of the reduction at
least fifteen days prior to the date the reduced Exercise Price takes effect, and such
notice shall state the reduced Exercise Price and the period it will be in effect. If the
Company shall take a record of the holders of its Common Stock for the purpose of entitling
them to receive a dividend or other distribution, and shall thereafter and before the
distribution to shareholders thereof legally abandon its plan to pay or deliver such
dividend or distribution, then thereafter no adjustment in the number of shares of Common
Stock issuable upon exercise granted by this Section 9.1 or in the Exercise Price then in
effect shall be required by reason of the taking of such record.

13

 

     (g) Exercise between Record and Payment Date. Anything in this Section 9.1 to
the contrary notwithstanding, in the event that a record date is established for a dividend
or distribution that gives rise to an adjustment to the Exercise Price pursuant to this
Section 9.1, if any Warrant is exercised to purchase shares of Common Stock between such
record date and the date such dividend or distribution is paid then (x) the number of shares
of Common Stock issued at the time of such exercise will be determined by reference to the
Exercise Price as in effect without taking into account the adjustment resulting from such
dividend or distribution and (y) on the date that such dividend or distribution is actually
paid there shall be issued in respect of such exercise such number of additional shares of
Common Stock as is necessary to reflect the Exercise Price in effect after taking into
account the adjustment resulting from the dividend or distribution.

     (h) Certificate. Whenever an adjustment in the Exercise Price is made as
required or permitted by the provisions of this Section 9.1, the Company shall promptly
prepare a certificate of its chief financial officer setting forth (A) the adjusted Exercise
Price as provided in this Section 9.1 and a brief statement of the facts requiring such
adjustment and the computation thereof and (B) the number of shares of Common Stock (or
portions thereof) purchasable upon exercise of a Warrant after such adjustment in the
Exercise Price in accordance with Section 9.2 hereof and the record date therefor, and
promptly after the preparation of such certificate shall mail or cause to be mailed a notice
of such adjustment to each Warrantholder at his or her last address as the same appears on
the Warrant Register. Such certificate, in the absence of manifest error, shall be
conclusive and final evidence of the correctness of such adjustment. The Company shall be
entitled to rely upon such certificate, and shall be under no duty or responsibility with
respect to any such certificate except to exhibit the same to any Warrantholder desiring
inspection thereof.

     (i) Notice. In case:

          (i) the Company shall declare any dividend or any distribution of any kind or
character (whether in cash, securities or other property) on or in respect of shares of
Common Stock or to the shareholders of the Company (in their capacity as such), excluding a
dividend payable in shares of Common Stock or any regular periodic cash dividend paid out of
current or retained earnings (as such terms are used in generally accepted accounting
principles); or

          (ii) the Company shall authorize the granting to the holders of shares of Common Stock
of rights to subscribe for or purchase any shares of capital stock or of any other right; or

          (iii) of any reclassification of shares of Common Stock (other than a subdivision or
combination of outstanding shares of Common Stock or a change in par value, or from par
value to no par value, or from no par value to par value), or of any consolidation or merger
to which the Company is a party and for which approval

14

 

of any shareholders of the Company is
required, or of the sale or transfer of all or substantially all of the assets of the
Company; or

          (iv) of the voluntary or involuntary dissolution, liquidation or winding up of the
Company;

then the Company shall cause to be mailed to each Warrantholder, at its last address as it
shall appear upon the Warrant Register, at least 10 days prior to the applicable record date
hereinafter specified, a notice stating (x) the date on which a record is to be taken for
the purpose of such dividend, distribution or rights or, if a record is not to be taken, the
date as of which the holders of shares of Common Stock of record to be entitled to such
dividend, distribution or rights are to be determined or (y) the date on which such
reclassification, consolidation, merger, sale, transfer, dissolution, liquidation or winding
up is expected to become effective, and, if applicable, the date as of which it is expected
that holders of shares of Common Stock of record shall be entitled to exchange their shares
of Common Stock for securities or other property (including cash) deliverable upon such
reclassification, consolidation, merger, sale, transfer, dissolution, liquidation or winding
up. Failure to give any such notice, or any defect therein, shall not affect the validity
of the proceedings referred to in clauses (i), (ii), (iii) and (iv) above.

     (j) Section 305. Anything in this Section 9.1 to the contrary notwithstanding,
the Company shall be entitled, but not required, to make such reductions in the Exercise
Price, in addition to those required by this Section 9.1, as it in its discretion shall
determine to be advisable, including, without limitation, in order that any dividend in or
distribution of shares of Common Stock or shares of capital stock of any class other than
Common Stock, subdivision, reclassification or combination of shares of Common Stock,
issuance of rights or warrants, or any other transaction having a similar effect, shall not
be treated as a distribution of property by the Company to its shareholders under Section
305 of the Internal Revenue Code of 1986, as amended, or any successor provision and shall
not be taxable to them.

          9.2 Adjustments to Number of Warrant Shares.

          Upon each adjustment of the Exercise Price pursuant to Section 9.1 hereof, the number of
Warrant Shares purchasable upon exercise of a Warrant outstanding prior to the effectiveness of
such adjustment shall be adjusted to the number, calculated to the nearest one-hundredth of a
share, obtained by (x) multiplying the number of Warrant Shares purchasable immediately prior to
such adjustment upon the exercise of a Warrant by the Exercise Price in effect prior to such
adjustment and (y) dividing the product so obtained by the Exercise Price in effect after such
adjustment of the Exercise Price.

15

 

          9.3 Organic Change.

          (a) Company Survives. Upon the consummation of an Organic Change (other than a
transaction in which the Company is not the surviving entity), lawful provision shall be made as
part of the terms of such transaction whereby the terms of the Warrant Certificates shall be
modified, without payment of any additional consideration therefor, so as to provide that upon
exercise of Warrants following the consummation of such Organic Change, the Warrantholder shall
have the exclusive right to purchase for the Exercise Price the kind and amount of securities, cash
and other property receivable upon such Organic Change by a holder of the number of Warrant Shares
into which such Warrants might have been exercised immediately prior to such Organic Change.
Lawful provision also shall be made as part of the terms of the Organic Change so that all other
terms of the Warrant Certificates shall remain in full force and effect following such an Organic
Change. The provisions of this Section 9.3(a) shall similarly apply to successive Organic Changes.

          (b) Company Does Not Survive. The Company shall not enter into an Organic Change that
is a transaction in which the Company is not the surviving entity unless lawful provision shall be
made as part of the terms of such transaction whereby the surviving entity shall issue new
securities to each Warrantholder, without payment of any additional consideration therefor, with
terms that provide that upon the exercise of the Warrants, the Warrantholder shall have the
exclusive right to purchase the kind and amount of securities, cash and other property receivable
upon such Organic Change by a holder of the number of Warrant Shares into which such Warrants might
have been exercised immediately prior to such Organic Change.

          9.4 Statement on Warrants. The form of Warrant Certificate need not be changed
because of any adjustment made pursuant to Section 8, Section 9.1 or Section 9.2 hereof, and
Warrants issued after such adjustment may state the same Exercise Price and the same number of
Warrant Shares as are stated in this Warrant Certificate.

          Section 10. Fractional Interests.

          The Company shall not be required to issue Fractional Warrant Shares on the exercise of the
Warrants evidenced by this Warrant Certificate. If Fractional Warrant Shares totaling more than
one Warrant Share in the aggregate are presented for exercise at the same time by the
Warrantholder, the number of full Warrant Shares which shall be issuable upon exercise thereof
shall be computed on the basis of the aggregate number of Warrant Shares so purchasable upon the
exercise of the Warrants so presented. If any Fractional Warrant Share would but for the
provisions of this Section 10 be issuable on the exercise of this Warrant (or specified portions
thereof), the Company shall pay an amount in cash equal to the fraction of a Warrant Share
represented by such Fractional Warrant Share multiplied by the Market Price on the day of such
exercise.

16

 

          Section 11. No Rights as Shareholder.

          Nothing in this Warrant Certificate shall be construed as conferring upon the Warrantholder or
its transferees any rights as a shareholder of the Company, including the right to vote, receive
dividends, consent or receive notices as a shareholder with respect to any meeting of shareholders
for the election of directors of the Company or any other matter.

          Section 12. Cooperation; Validity of Warrant.

          The Company shall use its reasonable best efforts to obtain all such authorizations,
exemptions or consents from any Governmental Entity having jurisdiction thereof as may be necessary
to enable the Company to perform its obligations under this Warrant. In addition, upon the request
of Warrantholder, the Company will at any time during the period this Warrant is outstanding
acknowledge in writing, in form satisfactory to Warrantholder, the continuing validity of this
Warrant and the obligations of the Company hereunder.

          Section 13. Listing on Nasdaq or Securities Exchange.

          The Company shall list any shares of Common Stock issuable upon exercise of the Warrants
evidenced by this Warrant Certificate in accordance with and as required by Section 5(l) of the
Registration Rights Agreement.

          Section 14. Covenant Regarding Consent.

          The Company hereby covenants to use its reasonable best efforts upon the request of the
Warrantholder to seek any waivers or consents, or to take any other action required, to effectuate
the exercise of this Warrant by such Warrantholder.

          Section 15. Limitation on Liability.

          No provision hereof, in the absence of action by the Warrantholder to receive shares of Common
Stock, and no enumeration herein of the rights or privileges of the Warrantholder, shall give rise
to any liability of the Warrantholder for any value subsequently assigned to the Common Stock or as
a shareholder of the Company, whether such liability is asserted by the Company or by creditors of
the Company.

17

 

          Section 16. Nonwaiver and Expenses.

          No course of dealing or any delay or failure to exercise any right hereunder on the part of
the Warrantholder or the Company shall operate as a waiver of such right or otherwise prejudice the
Warrantholder’s, or the Company’s, as the case may be, rights, powers or remedies.

          Section 17. Amendment.

          This Warrant and all other Warrants issued hereunder may be modified or amended or the
provisions hereof waived with the written consent of the Company and holders of Warrants
exercisable for in excess of 50% of the aggregate number of shares of Common Stock then receivable
upon exercise of all Warrants whether or not then exercisable; provided that no such
Warrant may be modified or amended in a manner which is materially adverse to the Initial Holder or
any of its successors or assigns, so long as such Person holds any Warrants or Warrant Shares,
without the prior written consent of such Person.

          Section 18. Successors.

          All the covenants and provisions of this Warrant Certificate by or for the benefit of the
Company or the Warrantholder shall bind and inure to the benefit of their respective successors and
permitted assigns hereunder.

18

 

          Section 19. Governing Law; Choice of Forum, Etc.

     The validity, construction and performance of this Warrant Certificate shall be governed by
and interpreted in accordance with, the laws of New York. The parties hereto agree that the
appropriate forum for any disputes arising out of this Warrant Certificate solely between or among
any or all of the Company, on the one hand, and the Initial Holder and/or any Person who has become
a Warrantholder, on the other, shall be any state or U.S. federal court sitting within the County
of New York, New York or County of Hennepin, Minnesota, and the parties hereto irrevocably consent
to the jurisdiction of such courts, and agree to comply with all requirements necessary to give
such courts jurisdiction. The parties hereto further agree that the parties will not bring suit
with respect to any disputes, except as expressly set forth below, arising out of this Warrant
Certificate for the execution or enforcement of judgment, in any jurisdiction other than the above
specified courts. Each of the parties hereto irrevocably consents to the service of process in any
action or proceeding hereunder by the mailing of copies thereof by registered or certified airmail,
postage prepaid, if to (i) the Company, at ValueVision Media, Inc., 6740 Shady Oak Road, Eden
Prairie, MN 55344-3433, Attention: General Counsel, Fax: (612) 943-6111, or at such other address
specified by the Company in writing to the other parties, with a copy to Faegre & Benson LLP, 2200
Wells Fargo Center, 90 South Seventh Street, Minneapolis, Minnesota 55402, Attention: Peter J.
Ekberg, Fax: (612) 766-1600 and (ii) any Warrantholder, at the address of such Warrantholder
specified in the Warrant Register. The foregoing shall not limit the rights of any party hereto to
serve process in an other manner permitted by the law or to obtain execution of judgment in any
other jurisdiction. The parties further agree, to the extent permitted by law, that final and
unappealable judgment against any of them in any action or proceeding contemplated above shall be
conclusive and may be enforced in any other jurisdiction within or outside the United States by
suit on the judgment, a certified or exemplified copy of which shall be conclusive evidence of the
fact and the amount of indebtedness. THE PARTIES AGREE TO WAIVE ANY AND ALL RIGHTS THAT THEY MAY
HAVE TO A JURY TRIAL WITH RESPECT TO DISPUTES ARISING OUT OF THIS AGREEMENT.

          Section 20. Enforcement.

          The parties agree that irreparable damage would occur in the event that any of the provisions
of this Warrant were not performed in accordance with their specific terms or were otherwise
breached. It is accordingly agreed that the parties shall be entitled to an injunction or
injunctions to prevent breaches of this Warrant and to enforce specifically the terms and
provisions of this Warrant.

19

 

          Section 21. Benefits of this Agreement.

          Nothing in this Warrant Certificate shall be construed to give to any Person other than the
Company and the Warrantholder any legal or equitable right, remedy or claim under this Warrant
Certificate, and this Warrant Certificate shall be for the sole and exclusive benefit of the
Company and the Warrantholder.

[Signature page follows]

20

 

     IN WITNESS WHEREOF, the Company has caused this Warrant to be duly executed as of the date
first written above.

	 	 	 	 	 
	 	VALUEVISION MEDIA, INC.

 	 
	 	By:  	/s/ Nathan E. Fagre
 	 
	 	 	Name:  	Nathan E. Fagre 	 
	 	 	Title:  	Senior Vice President, General

Counsel and Secretary 	 

 

 

	 	 	 	 	 

ELECTION TO EXERCISE
(To be executed upon exercise of Warrants)

     To ValueVision Media, Inc.:

     The undersigned hereby irrevocably elects to exercise the right represented by the within
Warrant Certificate for, and to acquire 

thereunder, ___ Warrant Shares, as provided for therein,
and tenders herewith [payment of] [pursuant to a Cashless Exercise of securities with a value
equal to] the $___ Exercise Price in full in the form of [COMPLETE WHERE APPLICABLE]:

     [     ] cash or a certified or official bank check in the amount of $                    ; 

     and/or     

     [     ]exchange of                      Warrants for                      Warrant Shares

     For a total Exercise Price of $                    .

If the value of the shares of the Company securities exchanged herewith exceeds the value of the
Exercise Price applied to such delivery, then the Company shall reissue certificates representing
such securities in the amounts necessary to preserve the value of such securities not applied to
the exercise of the Warrants pursuant to this Election to Exercise.

 

 

Please issue a certificate or certificates for such Warrant Shares in the name of, and pay
any cash for any Fractional Warrant Shares to (please print name, address and social security or
other identifying number)*:

	 	 	 
	Name:
	 	 
	 

	 	 
	 
	 	 
	Address:
	 	 
	 

	 	 
	 
	 	 
	Soc. Sec. #:
	 	 

AND, if such number of Warrant Shares shall not be all the shares purchasable under the within
Warrant Certificate, a new Warrant Certificate is to be issued in the name of the undersigned for
the balance remaining of the Warrant Shares purchasable thereunder rounded up to the next higher
whole number of Warrant Shares.

	 	 	 	 	 	 	 
	 
	 	Signature:**	 	
 
	 	 

 

			
	*	 	The Warrant Certificate contains restrictions on the sale and other transfer of the Warrants
evidenced by such Warrant Certificate.
	 
	**	 	The above signature must correspond exactly with the name on the face of this Warrant
Certificate or with the name of the assignee appearing in the assignment form below.

 

 

ASSIGNMENT FORM

(To be signed only upon assignment of Warrant)

          FOR VALUE RECEIVED, the undersigned hereby sells, assigns and transfers unto

 

 

(Name and Address of Assignee must be Printed or Typewritten)

Warrants to purchase                      Warrant Shares of the Company, evidenced by the within Warrant
Certificate hereby irrevocably constituting and appointing
                                        
Attorney to transfer
said Warrants on the books of the Company, with full power of substitution in the premises.

Dated:
                    ,
                    

	 	 	 	 	 
	 

	 	 

Signature of Registered Holder*
	 	 
	 
	 	 	
 
	 	 
	Signature Guaranteed:
	 	Signature of Guarantor	 	 

 

			
	*	 	The above signature must correspond exactly with the name on the face of this Warrant Certificate.exv10w1

Exhibit 10.1

Execution Version

EXCHANGE AGREEMENT

By and Between

VALUEVISION MEDIA, INC.

G.E. CAPITAL EQUITY INVESTMENTS, INC.

and

NBC UNIVERSAL, INC.

Dated as of February 25, 2009

 

 

TABLE OF CONTENTS

	 	 	 	 	 
	 	 	Page
	ARTICLE I– DEFINITIONS
	 	 	1	 
	Section 1.01. Definitions
	 	 	1	 
	 
	 	 	 	 
	ARTICLE II– EXCHANGE AND ISSUANCE OF SECURITIES
	 	 	5	 
	Section 2.01. Authorization of Issue
	 	 	5	 
	Section 2.02. Exchange of Series A Preferred Stock; Issuance of Warrants; Cash Payment
	 	 	5	 
	Section 2.03. Legend on Series B Preferred Stock and Warrants
	 	 	5	 
	Section 2.04. Registration Rights
	 	 	5	 
	Section 2.05. Shareholder Agreement
	 	 	5	 
	 
	 	 	 	 
	ARTICLE III– CLOSING DATE; DELIVERY
	 	 	6	 
	Section 3.01. Closing and Location
	 	 	6	 
	Section 3.02. Delivery
	 	 	6	 
	Section 3.03. Consummation of Closing
	 	 	6	 
	 
	 	 	 	 
	ARTICLE IV– REPRESENTATIONS AND WARRANTIES
	 	 	6	 
	Section 4.01. Representations and Warranties of the Company
	 	 	6	 
	Section 4.02. Representations and Warranties of the Purchaser
	 	 	12	 
	Section 4.03. Representations and Warranties of NBC
	 	 	13	 
	 
	 	 	 	 
	ARTICLE V– OTHER AGREEMENTS
	 	 	14	 
	Section 5.01. Public Statements
	 	 	14	 
	Section 5.02. Reservation of Shares
	 	 	15	 
	Section 5.03. Further Assurances
	 	 	15	 
	 
	 	 	 	 
	ARTICLE VI– CONDITIONS PRECEDENT
	 	 	15	 
	Section 6.01. Conditions of the Purchaser
	 	 	15	 
	Section 6.02. Conditions of the Company
	 	 	16	 
	 
	 	 	 	 
	ARTICLE VII– [RESERVED]
	 	 	17	 
	Section 7.01. [RESERVED]
	 	 	17	 
	Section 7.02. [RESERVED]
	 	 	17	 
	 
	 	 	 	 
	ARTICLE VIII – MISCELLANEOUS
	 	 	17	 
	Section 8.01. Survival of Representations and Warranties
	 	 	17	 
	Section 8.02. Notices
	 	 	17	 
	Section 8.03. Entire Agreement; Amendment
	 	 	19	 
	Section 8.04. Counterparts
	 	 	19	 

i

 

TABLE OF CONTENTS
(continued)

	 	 	 	 	 
	 	 	Page
	Section 8.05. GOVERNING LAW; JURISDICTION; WAIVER OF JURY TRIAL
	 	 	19	 
	Section 8.06. Public Announcements
	 	 	19	 
	Section 8.07. Fees and Expenses
	 	 	19	 
	Section 8.08. Indemnification by the Company
	 	 	19	 
	Section 8.09. Indemnification by the Purchaser
	 	 	20	 
	Section 8.10. Indemnification by NBC
	 	 	21	 
	Section 8.11. Successors and Assigns
	 	 	22	 
	Section 8.12. Arbitration
	 	 	23	 
	Section 8.13. Specific Performance
	 	 	23	 
	Section 8.14. Headings, Captions and Table of Contents
	 	 	23	 

ii

 

SCHEDULES

4.01(b) — Capital Stock Obligations of Material Subsidiaries

4.01(c) — Conflicts

4.01(d) — Consents and Approvals of Company

4.01(e) — Common Stock Options and Obligations

4.01(f) — SEC Filings; Claims and Liabilities

4.01(g) — Tax Matters

4.01(j) — FCC Licenses and Applications

4.01(k) — Brokers and Finders

4.02(c) — Consents and Approvals of GE

4.03(c) — Consents and Approvals of NBC

EXHIBITS

A — Form of Certificate of Designation

B — Form of Registration Rights Agreement

C — Form of Shareholder Agreement

iii

 

               THIS EXCHANGE AGREEMENT (this “Agreement”) is made and entered into as of February 25,
2009 by and among ValueVision Media, Inc., a Minnesota corporation (the “Company”), GE
Capital Equity Investments, Inc. (the “Purchaser”), a Delaware corporation, and with
respect to Sections 2.04, 2.05, 4.03, 5.03, 8.10 and Articles I and VIII only, NBC Universal, Inc.,
a Delaware corporation and Affiliate of the Purchaser (“NBC”).

RECITALS

               WHEREAS, the Company issued 5,339,500 shares of Series A Redeemable Convertible Preferred
Stock, par value $.01 per share (the “Series A Preferred Stock”), to the Purchaser;

               WHEREAS, the Company and the Purchaser have reached an agreement, subject to and on the terms
and conditions set forth in this Agreement, to exchange 5,339,500 shares of Series A Preferred
Stock held by the Purchaser for 4,929,266 shares of a new series of Series B Redeemable Preferred
Stock (the “Series B Preferred Stock”);

               WHEREAS, the Company will file with the Secretary of State of the State of Minnesota a
Certificate of Designation relating to the Series B Preferred Stock;

               WHEREAS, the Company and the Purchaser have also reached an agreement for the Company to issue
to the Purchaser warrants (the “Warrants”) to purchase up to 6,000,000 shares (subject to
adjustment) of the Company’s common stock, par value $0.01 per share (the “Common Stock”),
at an exercise price of $0.75 per share;

               WHEREAS, concurrently with issuance of the Series B Preferred Stock and the Warrants, the
Company has agreed to make a cash payment of $3,400,000 (the “Cash Payment”) to the
Purchaser;

               NOW, THEREFORE, in consideration of the premises and the representations, warranties and
agreements herein contained and intending to be legally bound hereby, the parties hereby agree as
follows:

ARTICLE
I — DEFINITIONS

               Section 1.01. Definitions. As used in this Agreement, the following terms shall have
the meanings set forth below:

               “Affiliate” shall mean, with respect to any Person, any other Person that directly or
indirectly controls, is controlled by, or is under common control with, such Person. As used in
this definition, “control” (including its correlative meanings, “controlled by” and “under common
control with”) shall mean the possession, directly or indirectly, of power to direct or cause the
direction of management or policies (whether through ownership of securities or partnership or
other ownership interests, by contract or otherwise).

               “Ancillary Documents” shall mean the Certificate of Designation, Warrants, Shareholder
Agreement and Registration Rights Agreement.

1

 

               “Business Day” shall mean any day, other than a Saturday, Sunday or a day on which commercial
banks in New York, New York are authorized or obligated by law or executive order to close.

               “Cash Payment” shall have the meaning set forth in the recitals hereto.

               “Certificate of Cancellation” shall mean the Certificate of Cancellation of the Company
cancelling the Company’s Certificate of Designation of Series A Redeemable Convertible Preferred
Stock, to be executed and filed with the Secretary of State of the State of Minnesota on the
Closing Date.

               “Certificate of Designation” shall mean the Certificate of Designation of the Shares of the
Company, to be executed and filed with the Secretary of State of the State of Minnesota on or prior
to the Closing Date, which shall be substantially in the form of Exhibit A hereto.

               “Closing” and “Closing Date” shall have the meanings set forth in Section 3.01.

               “Code” shall mean the Internal Revenue Code of 1986, as amended.

               “Common Stock” shall have the meaning set forth in the recitals hereto.

               “Company” shall have the meaning set forth in the preamble hereto.

               “Company Subsidiary” shall mean any Subsidiary of the Company.

               “Contractual Obligation” shall mean, as to any Person, any provision of any note, bond or
security issued by such Person, or of any mortgage, indenture, deed of trust, lease, license,
franchise, contract, agreement, instrument or undertaking to which such Person is party or by which
it or any of its property is subject.

               “Distribution Agreement” shall mean the Distribution and Marketing Agreement dated as of March
8, 1999 between the Company and NBC pursuant to which NBC has agreed to distribute certain
programming of the Company.

               “Exchange” shall have the meaning set forth in Section 2.02.

               “Exchange Act” shall mean the Securities Exchange Act of 1934, as amended.

               “Excluded Breach” shall mean any breach of a representation or warranty hereunder, provided
that (i) the Purchaser had actual knowledge of the event or circumstance constituting such breach
on or prior to the date hereof and (ii) the Purchaser believed, on or prior to the date hereof,
that such circumstance or event constituted a breach of such representation or warranty hereunder.

               “FCC” shall mean the Federal Communications Commission.

2

 

               “GAAP” shall mean generally accepted accounting principles in the United States of America in
effect from time to time.

               “Governmental Entity” shall mean any nation or government, any state or other political
subdivision thereof, any entity exercising executive, legislative, judicial, regulatory or
administrative functions of or pertaining to government and any self-regulating organization,
securities exchange or securities trading system.

               “IRS” shall have the meaning set forth in Section 4.01(g).

               “Lien” shall mean any mortgage, pledge, hypothecation, assignment, encumbrance, lien
(statutory or other) or security agreement of any kind or nature whatsoever (including, without
limitation, any conditional sale or other title retention agreement or any financing lease having
substantially the same effect as any of the foregoing).

               “Material Adverse Effect” shall mean a material adverse effect on (i) with respect to the
Company, the assets, business condition, results of operations or financial condition of the
Company and the Company Subsidiaries taken as a whole or (ii) with respect to any party, the
ability of such party to timely perform its obligations under this Agreement or any Ancillary
Document to which it is a party.

               “Material Subsidiaries” shall mean those Subsidiaries of the Company that constitute
“significant subsidiaries” as defined in Rule 1-02 of Regulation S-X under the Securities Act.

               “MBCA” shall mean the Minnesota Business Corporation Act, as amended.

               “NBC” shall have the meaning set forth in the preamble hereto.

               “Options” shall mean stock options to purchase Common Stock (i) issued or issuable under the
Company’s 1990 Stock Option Plan, (ii) issued or issuable under the Company’s 1994 Executive Stock
Option Plan (whether or not issued) (iii) issued or issuable under the Company’s 2001 Omnibus Stock
Option Plan, (iv) issued or issuable under the Company’s 2004 Omnibus Stock Option Plan, as amended
and (v) as set forth on Schedule 4.01(e) hereto.

               “Person” shall mean an individual, corporation, unincorporated association, partnership, group
(as defined in Section 13(d)(3) of the Exchange Act), trust, joint stock company, joint venture,
business trust or unincorporated organization, limited liability company, any Governmental Entity
or any other entity of whatever nature.

               “Purchaser” shall have the meaning set forth in the preamble hereto.

               “Registration Rights Agreement” shall mean the amended and restated registration rights
agreement to be executed by the Purchaser, NBC and the Company at the Closing, which shall be
substantially in the form attached as Exhibit B hereto.

3

 

               “Requirement of Law” shall mean, as to any Person, the certificate of incorporation and
by-laws or other organizational documents of such Person, and any law, statute, order, treaty, rule
or regulation, or judgment, decree, determination or order of any arbitrator, court or other
Governmental Entity, applicable to or binding upon such Person or any of its property.

               “Restricted Party” shall have the meaning set forth in the Shareholder Agreement.

               “SEC” shall mean the United States Securities and Exchange Commission.

               “SEC Documents” shall have the meaning set forth in Section 4.01(f).

               “Securities” shall have the meaning set forth in Section 2.01.

               “Securities Act” shall have the meaning set forth in Section 2.04.

               “Series A Preferred Stock” shall have the meaning set forth in the recitals hereto.

               “Series B Preferred Stock” shall have the meaning set forth in the recitals hereto.

               “Shares” shall have the meaning set forth in Section 2.01.

               “Shareholder Agreement” shall mean the Amended and Restated Shareholder Agreement, to be
executed and delivered by the Company, the Purchaser and NBC at Closing, which shall be
substantially in the form of Exhibit C hereto.

               “Subsidiary” shall mean, as to any Person, a corporation, partnership, limited liability
company, joint venture or other entity of which shares of stock or other ownership interests having
ordinary voting power (other than stock or such other ownership interests having such power only by
reason of the happening of a contingency) to elect a majority of the board of directors or other
managers of such corporation, partnership or other entity are at the time owned, or the management
of which is otherwise controlled, directly or indirectly through one or more intermediaries, or
both, by such Person.

               “Surviving Representations and Warranties” shall mean the representations and warranties
contained in Section 4.01(e)(ii).

               “Tax” or, collectively, “Taxes” shall mean any and all federal, state, local and foreign
taxes, assessments and other governmental charges, duties, impositions and liabilities, including
taxes based upon or measured by gross receipts, income, profits, sales, use and occupation, and
value added, ad valorem, transfer, gains, franchise, withholding, payroll, recapture, employment,
excise, unemployment insurance, social security, business license, occupation, business
organization, stamp, environmental and property taxes, together with all interest, penalties and
additions imposed with respect to such amounts. For purposes of this Agreement, “Taxes” also
includes any obligations under any agreements or arrangements with any other person with respect to
Taxes of such other person (including pursuant to Treas. Reg. Section 1.1502-6 or comparable
provisions of state, local or foreign tax law) and including any liability for taxes of any
predecessor entity.

4

 

               “Warrants” shall have the meaning set forth in the recitals hereto.

               “Warrant Issuance” shall have the meaning set forth in Section 2.03.

               “Warrant Share” shall mean the shares of Common Stock issued upon exercise of the Warrants.

ARTICLE
II — EXCHANGE AND ISSUANCE OF SECURITIES

               Section 2.01. Authorization of Issue. Upon and subject to the terms and conditions
set forth in this Agreement, the Company has authorized the issuance to the Purchaser of (i)
4,929,266 shares of Series B Preferred Stock (the “Shares”) and (ii) the Warrants to
purchase up to 6,000,000 shares of Common Stock at an exercise price of $0.75 per share. The Shares
and the Warrants are collectively referred to as the “Securities”.

               Section 2.02. Exchange of Series A Preferred Stock; Issuance of Warrants; Cash
Payment.

     (a) Subject to the terms and conditions set forth in this Agreement, the Purchaser hereby
agrees, on the basis of the representations, warranties and agreements of the Company contained
herein and subject to all the terms and conditions set forth herein, to surrender for exchange at
the Closing 5,339,500 shares of the Series A Preferred Stock owned by the Purchaser, which
constitutes all of the Purchaser’s shares of the Company.

     (b) Subject to the terms and conditions set forth in this Agreement, the Company hereby
agrees, on the basis of the representations, warranties and agreements of the Purchaser and NBC
contained herein and subject to all the terms and conditions set forth herein, to (i) exchange at
the Closing (the “Exchange”) the shares of the Series A Preferred Stock held by the Purchaser for
4,929,266 shares of Series B Preferred Stock; (ii) issue to the Purchaser (the “Warrant Issuance”)
at the Closing, Warrants to purchase up to 6,000,000 shares of Common Stock at an exercise price of
$0.75 per share; and (iii) pay to the Purchaser the Cash Payment at the Closing. Immediately after
the Closing, the Company shall file the Certificate of Cancellation with the Secretary of State of
the State of Minnesota. Without limiting the Company’s obligations under Section 8.08, from and
after the Closing, the Purchaser shall cease to have any rights with respect to such Series A
Preferred Stock, including any payments of accumulated and unpaid dividends.

               Section 2.03. Legend on Series B Preferred Stock and Warrants. Each certificate
issued at the Closing representing Series B Preferred Stock, Warrants and Warrant Shares shall be
endorsed with a legend in substantially the form as provided in the Shareholder Agreement.

               Section 2.04. Registration Rights . The Company, the Purchaser and NBC hereby agree to enter into the Registration Rights
Agreement at the Closing pursuant to which, under certain terms and conditions specified therein,
the Company shall provide to the Purchaser and NBC certain registration rights under the Securities
Act of 1933, as amended (the “Securities Act”).

               Section 2.05. Shareholder Agreement. The Company, the Purchaser and NBC

5

 

hereby agree
to enter into the Shareholder Agreement at the Closing.

ARTICLE
III — CLOSING DATE; DELIVERY

               Section 3.01. Closing and Location. Subject to the satisfaction or waiver of the
conditions set forth in this Agreement, the Exchange and Warrant Issuance (the “Closing”)
shall take place at the offices of Weil, Gotshal & Manges LLP, 767 Fifth Avenue, New York, New
York, on February 25, 2009 (the “Closing Date”), or at such other time and place as may be
mutually agreed upon by the Company and the Purchaser.

               Section 3.02. Delivery. At the Closing: (i) the Purchaser shall deliver to the
Company the certificates evidencing the 5,339,500 shares of Series A Preferred Stock held by
Purchaser, (ii) the Company shall deliver to the Purchaser stock and warrant certificates for the
Securities to be issued in accordance with the provisions of Article II, registered in the name of
the Purchaser or its nominee (subject to the provisions herein and in the Ancillary Documents) and
in such denominations as the Purchaser shall specify not less than two Business Days prior to the
Closing Date; (iii) the Company shall deliver to the Purchaser on the Closing Date immediately
available funds, by wire transfer to such account as the Purchaser shall specify, in the amount of
$3,400,000 to be paid hereunder by the Company pursuant to Section 2.02; and (iv) each party shall
take or cause to happen such other actions, and shall execute and deliver such other instruments or
documents, as shall be required under Article VI hereof.

               Section 3.03. Consummation of Closing. All acts, deliveries and confirmations
comprising the Closing, regardless of chronological sequence, shall be deemed to occur
contemporaneously and simultaneously upon the occurrence of the last act, delivery or confirmation
of the Closing and none of such acts, deliveries or confirmations shall be effective unless and
until the last of same shall have occurred.

ARTICLE
IV — REPRESENTATIONS AND WARRANTIES

               Section 4.01. Representations and Warranties of the Company. The Company represents
and warrants to the Purchaser as of the date hereof and as of the Closing Date as follows:

     (a) Organization and Good Standing of the Company. The Company is a corporation duly
organized, validly existing and in good standing under the laws of the State of Minnesota and
has all requisite corporate power and authority to own, operate and lease its properties and to
carry on its businesses as they are now being conducted. The Company is duly licensed or
qualified as a foreign corporation for the transaction of business and is in good standing under
the laws of each other jurisdiction in which its ownership or leasing of properties, or the
conduct of its businesses requires such licensing or qualification and good standing, except
where the failure to be so licensed or qualified or in good standing in any such jurisdiction
would not have a Material Adverse Effect.

     (b) Organization and Good Standing of Company Subsidiaries. The Company owns, directly or
indirectly, all the shares of outstanding capital stock of each Material Subsidiary, free and
clear of all Liens, except such Liens which do not have a Material Adverse Effect. There are (i)
no equity securities of any of the Material Subsidiaries that are required to be

6

 

issued by
reason of any options, warrants, rights to subscribe to, calls, preemptive rights or commitments
of any character whatsoever, (ii) no outstanding securities or rights convertible into or
exchangeable for shares of any capital stock of any Material Subsidiary and (iii) no contracts,
commitments, understandings or arrangements by which any Material Subsidiary is bound to issue
additional shares of its capital stock or rights convertible into or exchangeable for its
capital stock or options, warrants or rights to purchase or acquire any additional shares of its
capital stock. Except as set forth in Schedule 4.01(b), none of the Material Subsidiaries is
subject to any obligation (contingent or otherwise) to repurchase, redeem or otherwise acquire
or retire any of its capital stock. All of the shares of capital stock of each of the Material
Subsidiaries are duly and validly authorized and issued, fully paid and non-assessable. Each
Material Subsidiary is a corporation duly organized, validly existing and in good standing under
the laws of its jurisdiction of incorporation, and has all requisite corporate power and
authority to own, operate and lease its properties and to carry on its businesses as they are
now being conducted, and is duly licensed or qualified to do business and is in good standing in
each other jurisdiction in which its ownership or leasing of properties, or the conduct of its
businesses, requires such licensing or qualification and good standing, except where the failure
to be so licensed or qualified or in good standing in any such jurisdiction would not have a
Material Adverse Effect.

     (c) Authorization; No Conflicts. The Company has full corporate power and authority to
enter into this Agreement and the Ancillary Documents and to perform its obligations hereunder
and thereunder. The execution, delivery and performance by the Company of this Agreement and
each Ancillary Document and the consummation of the Company’s obligations hereunder and
thereunder have been duly authorized by all necessary corporate action. This Agreement has been,
and on or prior to the Closing Date each Ancillary Document will be, duly and validly executed
and delivered by the Company. This Agreement constitutes, and upon its execution and delivery on
or prior to the Closing Date, each Ancillary Document will constitute, a valid and legally
binding obligation of the Company enforceable against the Company in accordance with its terms,
except as enforceability may be limited by applicable bankruptcy, insolvency, reorganization,
moratorium or similar laws affecting creditors generally and by general equitable principles.
Except as set forth in Schedule 4.01(c), the execution, delivery and performance of this
Agreement and the Ancillary Documents by the Company, the consummation of the transactions by
the Company contemplated hereby and thereby and the compliance by the Company with the
provisions hereof and thereof will not conflict with, violate or result in a breach of any
provision of, require a consent, approval or notice under, or constitute a default (or an event
which, with notice or lapse of time or both, would constitute a default) under, or result in the
termination of or accelerate the performance required by, or result in a right of termination or
acceleration under, or result in the creation of any Lien upon any of the properties or assets
of the Company or Material Subsidiaries under, (i) the articles of incorporation, by-laws or
other governing instrument of the Company or any Material Subsidiary, (ii) any Contractual
Obligation of the Company or any Material Subsidiary or (iii) assuming that the filings,
consents and approvals specified in Schedule 4.01(d) have been obtained or made and any waiting
period applicable thereto has expired or been terminated, any Requirement of Law applicable to
the Company or any Material Subsidiary, except, in the case of clauses (ii) and (iii) above,
such conflicts, violations, breaches, consents, approvals, notices, defaults, terminations,
accelerations or Liens which would not have a Material Adverse Effect.

7

 

     (d) Consents. Except as set forth in Schedule 4.01(d), no consent, approval, order or
authorization of, registration, declaration or filing with, or notice to, any Governmental
Entity is required on the part of the Company or any of its Subsidiaries in connection with the
execution and delivery by the Company of this Agreement and the Ancillary Documents, the
consummation by the Company of the transactions contemplated hereby and thereby or the
performance by the Company of its obligations hereunder and thereunder, except for (i) the
filing of all notices, reports and other documents required by the rules and regulations
promulgated by the FCC, (ii) such filings as may be required under the blue sky laws of the
various states, (ii) the filing of the Certificate of Designation with the Secretary of State of
the State of Minnesota and (iv) such consents, approvals, orders, authorizations, registrations,
declarations, filings or notices of which the failure to make or obtain would not have a
Material Adverse Effect.

     (e) Capitalization. (i) As of the date hereof, the authorized capital stock of the Company
consists of 100,000,000 shares of capital stock. As of the date hereof, 33,690,266 shares of
Common Stock are issued and outstanding and fully paid and non-assessable, no shares of Common
Stock are held in treasury, and no shares of Common Stock are reserved for issuance upon
exercise of outstanding stock options except for 6,520,183 shares reserved in respect of
Options. As of the date hereof and prior to giving effect to the transactions contemplated by
this Agreement and the Ancillary Documents, 5,339,500 shares of Series A Preferred Stock are
designated, issued and outstanding.

               (ii) Upon delivery of the Shares on the Closing Date as provided herein, such Shares will
be duly and validly authorized and issued, fully paid and non-assessable and not subject to
preemptive rights, and the Purchaser will acquire good title thereto, free and clear of all
Liens (other than any Lien created by the Purchaser, applicable state and federal securities
laws and the Ancillary Documents). The shares of Common Stock issuable upon exercise of the
Warrants have been reserved for issuance and, when issued upon exercise of the Warrants, will be
duly and validly authorized and issued, fully paid and non-assessable and not subject to
preemptive rights, and the owner of such shares will acquire good title thereto, free and clear
of all Liens (other than any Lien created by such owner).

          (iii) Other than (A) the requirement to issue warrants to purchase shares of Common
Stock pursuant to the terms and conditions of the Distribution Agreement, (B) the
requirement to issue the Warrant Shares, (C) the requirement to issue shares of Common Stock
pursuant to Options set forth on Schedule 4.01(e), (D) the transactions contemplated by this
Agreement and the Ancillary Documents, including the requirement to issue the Shares, (E) as
disclosed in the SEC Documents and (F) as set forth in Schedule 4.01(e): (1) no equity
securities of the Company are or may become required to be issued by reason of any options,
warrants, rights to subscribe to, calls, preemptive rights, or commitments of any character
whatsoever, (2) there are outstanding no securities or rights convertible into or
exchangeable for shares of any capital stock of the Company, (3) there are no contracts,
commitments, understandings or arrangements by which the Company is or will be bound to
issue additional shares of its capital stock or securities or rights convertible into or
exchangeable for shares of its capital stock or options, warrants or rights to purchase or
acquire any additional shares of its capital stock, (4) the Company is not subject to any
obligation (contingent or otherwise) to

8

 

repurchase, redeem or otherwise acquire or retire
any of its capital stock, (5) the Company has not granted or agreed to grant any rights
relating to the registration of its securities under applicable federal and state securities
laws, including piggyback rights, (6) the Company is not a party to, and the executive
officers of the Company have no actual knowledge of any, voting trusts, proxies or any other
agreements or understandings with respect to the voting of any capital stock of the Company,
and (7) the consummation of the transactions contemplated by this Agreement will not trigger
the anti-dilution provisions or other price adjustment mechanisms of any outstanding
subscriptions, options, warrants, calls, contracts, preemptive rights, demands, commitments,
conversion rights or other agreements or arrangements of any character or nature whatsoever
under which the Company is or may be obligated to issue or acquire its capital stock. As of
the Closing Date and after giving effect to the Closing (and to all transactions to be
effected simultaneously therewith), there shall be issued no class or series of Preferred
Stock other than the Shares.

     (f) SEC Filings, Financial Information, Liabilities. The Company has filed a true and
complete copy of each report, schedule, registration statement and definitive proxy statement
required to be filed with the SEC since January 1, 2006 (the “SEC Documents”). Except as set
forth in Schedule 4.01(f), as of their respective dates, the SEC Documents filed prior to the
date hereof, after giving effect to any amendments and supplements thereto filed prior to the
date hereof, complied in all material respects with the requirements of the Securities Act or
the Exchange Act, as the case may be, applicable to such SEC Documents. None of the SEC
Documents filed prior to the date hereof when filed, after giving effect to any amendments and
supplements thereto filed prior to the date hereof, contained any untrue statement of a material
fact or omitted to state any material fact required to be stated therein or necessary in order
to make the statements therein, in light of the circumstances under which they were made, not
misleading. The financial statements of the Company included in the SEC Documents filed prior to
the date hereof comply as to form in all material respect with the applicable accounting
requirements and with the published rules and regulations of the SEC with respect thereto, have
been prepared in accordance with GAAP during the period involved (except as may be indicated in
the notes thereto or, in the case of the unaudited statements, as permitted by Form 10-Q of the
SEC, or for normal year-end
adjustments) and fairly present in all material respects the consolidated financial
position of the Company and its consolidated Subsidiaries as at the dates thereof and the
consolidated results of their operations and cash flows for the periods then ended. Except as
set forth in Schedule 4.01(f) and except as set forth in the SEC Documents (including any item
accounted for in the financial statements contained in the SEC Documents or set forth in the
notes thereto), as of February 2, 2008, neither the Company nor any of its Subsidiaries had, and
from such date until the date hereof neither the Company nor any of its Subsidiaries has
incurred, any claims, liabilities or obligations of any nature (whether accrued, absolute,
contingent or otherwise) which, individually or in the aggregate, would have a Material Adverse
Effect (other than claims, liabilities or obligations contemplated by this Agreement or the
Ancillary Documents or expressly permitted to be incurred pursuant to this Agreement or the
Ancillary Documents). In addition, from February 2, 2008 until the date hereof, there has not
been any declaration, setting aside or payment of a dividend or other distribution with respect
to shares of capital stock of the Company or any material change in accounting methods or
practices by the Company or any of its Subsidiaries.

9

 

     (g) Taxes. (i) The Company and each of its Subsidiaries have (A) filed all federal, state,
local and foreign Tax Returns and reports required to be filed by them (taking into account all
applicable extensions) which are correct and complete in all material respects, (B) paid or
accrued all Taxes due and payable, and (C) paid all Taxes for which a notice of assessment or
collection has been received (other than Taxes that are being contested in good faith by
appropriate proceedings and that have been reserved against in accordance with GAAP), except in
the case of clause (A), (B) or (C) for any such filings, payments or accruals that are not
reasonably likely, individually or in the aggregate, to have a Material Adverse Effect. Except
as set forth on Schedule 4.01(g), there are no audits known by the Company to be pending or
contemplated with respect to the Company’s Tax Returns. Neither the Internal Revenue Service
(the “IRS”) nor any other taxing authority has asserted any claim for Taxes, or to the actual
knowledge of the executive officers of the Company, is threatening to assert any claims for
Taxes, which claims, individually or in the aggregate, are reasonably likely to have a Material
Adverse Effect. The Company and each of its Subsidiaries have withheld or collected and paid
over to the appropriate governmental authorities (or are properly holding for such payment) all
Taxes required by law to be withheld or collected, except for amounts that are not reasonably
likely, individually or in the aggregate, to have a Material Adverse Effect. There are no liens
for Taxes upon the assets of the Company or any of its Subsidiaries (other than liens for Taxes
that are not yet due or that are being contested in good faith by appropriate proceedings),
except for liens that are not reasonably likely, individually or in the aggregate, to have a
Material Adverse Effect. No extension of a statute of limitations relating to any Taxes is in
effect with respect to the Company or any of its Subsidiaries.

          (ii) Neither the Company nor any of its Subsidiaries has been a member of an affiliated
group of corporations filing a consolidated federal income tax return (or a group of
corporations filing a consolidated, combined or unitary income tax return under comparable
provisions of state, local or foreign tax laws), other than a group the common parent of
which was the Company or any Subsidiary of the Company.

          (iii) Neither the Company nor any of its Subsidiaries has any obligation under any
agreement or arrangement with any other person with respect to Taxes of such other person
(including pursuant to Treas. Reg. Section 1.1502-6 or comparable provisions of state,
local or foreign tax law) and including any liability for Taxes or any predecessor entity,
except for obligations that are not reasonably likely, individually or in the aggregate, to
have a Material Adverse Effect.

          (iv) Neither the Company nor any of its Subsidiaries has been a United States real
property holding corporation within the meaning of Section 897(c)(2) of the Code during the
applicable period specified in Section 897(c)(1)(A)(ii) of the Code.

     (h) No Unlawful Payments. Neither the Company nor any of its Subsidiaries nor, to the
actual knowledge of the executive officers of the Company, any director, officer, agent,
employee or other person acting on behalf of the Company or any of its Subsidiaries has during
the three-year period prior to the date hereof (i) used any corporate funds for any unlawful
contribution, gift, entertainment or other unlawful expense relating to political activity; (ii)
made any direct or indirect unlawful payment to any foreign or domestic

10

 

government official or
employee from corporate funds; (iii) violated or is in violation of any provision of the Foreign
Corrupt Practices Act of 1977; or (iv) made any illegal bribe, rebate, payoff, influence
payment, kickback or other unlawful payment, which in the case of each of clauses (i), (ii) and
(iv) would subject the Company or any of the Material Subsidiaries to any damage or penalty
which would have a Material Adverse Effect.

     (i) Antitakeover Statutes. The Board of Directors of the Company has taken all actions
necessary under the MBCA, including approving the transactions contemplated by the Agreement and
each of the Ancillary Documents to which it is a party, to ensure that Section 302A.673 of the
MBCA applicable to a “business combination” does not, and will not, apply to the transactions
contemplated hereunder and thereunder or any “business combination” with any Restricted Party
occurring after the date hereof. The restrictions contained in Section 302A.671 of the MBCA
applicable to “control share acquisitions” will not apply to the authorization, execution,
delivery and performance of this Agreement or any of the Ancillary Documents by the Company or
to (i) any shares of Common Stock or Preferred Stock acquired at any time by the Purchaser
pursuant to Article II of this Agreement; (ii) the Warrant or (iii) any shares of Common Stock
or Preferred Stock or any warrants to purchase Common Stock held by any Restricted Party as of
the date hereof. No other “fair price,” “moratorium,” or other similar anti-takeover statute or
regulation is applicable to the Company (by reason of the Company’s participation) in the
transactions contemplated by this Agreement or the Ancillary Documents.

     (j) FCC Licenses and Applications. Set forth on Schedule 4.01(j) is a list of (i) all
licenses relating to television stations that are owned or operated by the Company or its
Subsidiaries as of the date hereof (“FCC Licenses”) and (ii) all applications for FCC Licenses
or for television station construction permits that are pending before the FCC as of the date
hereof. As of the date hereof, the FCC Licenses are the only licenses relating to television
stations that are required by applicable FCC law to be held by the Company and its Subsidiaries
in order to conduct the business of the Company and its Subsidiaries as it is currently
conducted. The FCC Licenses are in full force and effect and have not been
revoked, suspended, canceled, rescinded or terminated as of the date hereof. There is no
FCC order, judgment, decree, notice of apparent liability or order of forfeiture outstanding,
nor is there any action, suit, notice of apparent liability, order of forfeiture, investigation
or other proceeding pending or, to the actual knowledge of the executive officers of the
Company, threatened by or before the FCC against the Company or affecting the FCC Licenses,
except FCC rulemaking proceedings generally affecting the television broadcast industry. The
executive officers of the Company have no actual knowledge of any reason to believe that the FCC
Licenses will not be renewed in the ordinary course. Consummation of the transactions
contemplated  by this Agreement and the Ancillary Documents shall not cause NBC or Purchaser to
be deemed to be an attributable owner of, or vertically integrated with, any cable system for
purposes of any of the provisions of 47 C.F.R. part 76, or to be deemed an “affiliate” of any
cable system for purposes of the commercial leased access rules as established in 47 C.F.R.
Section 76.970(b).

     (k) Brokers and Finders. Except as set forth in Schedule 4.01(k), neither the Company nor
any Company Subsidiary has utilized any broker, finder, placement agent or financial advisor or
incurred any liability for any fees or commissions in connection with any

11

 

of the transactions
contemplated hereby or by the Ancillary Documents. The Company is solely responsible for all
fees or other amounts that may be payable to each Person listed on Schedule 4.01(k).

               Section 4.02. Representations and Warranties of the Purchaser. The Purchaser
represents and warrants to the Company as of the date hereof and as of the Closing Date as follows:

     (a) Organization and Good Standing. The Purchaser is a corporation duly organized, validly
existing and in good standing under the laws of the State of Delaware and has the requisite
power and authority to enter into this Agreement and the Ancillary Documents to which it is a
party and to carry out its obligations hereunder and thereunder. The Purchaser is duly licensed
or qualified as a foreign corporation for the transaction of business and is in good standing
under the laws of the State of New York.

     (b) Authorization; No Conflicts. The execution, delivery and performance by the Purchaser
of this Agreement and the Ancillary Documents to which the Purchaser is a party and the
consummation of the transactions contemplated hereby and thereby have been duly authorized by
all necessary corporate action on behalf of the Purchaser. This Agreement has been, and on or
prior to the Closing Date each of the Ancillary Documents to which the Purchaser is a party will
be, duly and validly executed and delivered by the Purchaser, and this Agreement is, and upon
their execution and delivery on or prior to the Closing Date each of the Ancillary Documents to
which the Purchaser is a party will be, a valid and binding obligation of the Purchaser,
enforceable against it in accordance with its terms. The execution, delivery and performance of
this Agreement and the Ancillary Documents to which the Purchaser is a party, the consummation
by the Purchaser, of the transactions contemplated hereby and thereby and the compliance by
Purchaser, with the provisions hereof and thereof will not conflict with, violate or result in a
breach of any provision of, require a consent, approval or notice under, or constitute a default
(or an event, which, with
notice or lapse of time or both, would constitute a default) under, (i) any organizational
document of the Purchaser, (ii) any Contractual Obligation of the Purchaser, or (iii) assuming
that the clearances, filings, consents and approvals specified in Schedule 4.02(c) have been
obtained or made and any waiting period applicable thereto has expired or been terminated, any
Requirement of Law applicable to the Purchaser, except, in the case of clauses (ii) and (iii)
above, such conflicts, violations, breaches, consents, approvals, notices, defaults,
terminations, accelerations or Liens which would not have a Material Adverse Effect.

     (c) Consents and Approvals. Except as set forth in Schedule 4.02(c), no consent, approval,
order or authorization of, registration, declaration or filing with, or notice to, any
Governmental Entity is required on the part of Purchaser in connection with the execution and
delivery by Purchaser, of this Agreement and the Ancillary Documents to which the Purchaser is a
party, the consummation by the Purchaser, of the transactions contemplated hereby and thereby or
the performance by the Purchaser, of its obligations hereunder and thereunder, except for (i)
the filing of all notices, reports and other documents required by the rules and regulations
promulgated by the FCC, and (ii) such consents, approvals, orders, authorizations,
registrations, declarations, filings or notices of which the failure to make or obtain would not
have a Material Adverse Effect. The Purchaser is fully qualified under the

12

 

FCC’s rules,
regulations, and policies (including, but not limited to, its television network and its
multiple ownership rules) to consummate the transactions contemplated by this Agreement and the
Ancillary Documents, and such consummation shall not cause the Company to be deemed to be an
attributable owner of, or vertically integrated with, any cable system for purposes of any of
the provisions of 47 C.F.R. part 76, or to be deemed an “affiliate” of any cable system for
purposes of the commercial leased access rules as established in 47 C.F.R. Section 76.970(b).

     (d) Securities Act. The Purchaser (i) is acquiring the Securities solely for the purpose of
investment and not with a view to, or for resale in connection with, any distribution thereof in
violation of the Securities Act; (ii) has had the opportunity to ask questions of the officers
and directors of, and has had access to information concerning, the Company and the Securities;
(iii) is an “accredited investor” as defined in Rule 501(a) under the Securities Act; (iv) has
such knowledge, sophistication and experience in business and financial matters so as to be
capable of evaluating the merits and risks of the investment in the Company and the Securities;
(v) has so evaluated the merits and risks of such investment; (vi) is able to bear the economic
risk of such investment; and (vii) is able to afford a complete loss of such investment.

     (e) Listing Requirements. None of the current or proposed members of the Board of the
Directors of the Company designated by the Purchaser or its Affiliates (i) is a partner,
executive officer, or controlling shareholder of the Purchaser or such Affiliates or (ii) would
be the beneficial owner of or have a pecuniary interest in any of the securities to be issued by
the Company pursuant to this Agreement to the Purchaser.

     (f) Brokers and Finders. The Purchaser has not utilized any broker, finder, placement agent
or financial advisor or incurred any liability for any fees or commissions in connection with
any of the transactions contemplated hereby or by the Ancillary Documents.

               Section 4.03. Representations and Warranties of NBC. NBC represents and warrants to
the Company as of the date hereof and as of the Closing Date as follows:

     (a) Organization and Good Standing. NBC is a corporation duly organized, validly
existing and in good standing under the laws of the State of Delaware and has the requisite
power and authority to enter into this Agreement and the Ancillary Documents to which it is a
party and to carry out its obligations hereunder and thereunder. NBC is duly licensed or
qualified as a foreign corporation for the transaction of business and is in good standing under
the laws of the State of New York.

     (b) Authorization; No Conflicts. The execution, delivery and performance by NBC of
this Agreement and the Ancillary Documents to which NBC is a party and the consummation of the
transactions contemplated hereby and thereby have been duly authorized by all necessary
corporate action on behalf of NBC. This Agreement and each of the Ancillary Documents to which
NBC is a party have been duly and validly executed and delivered by NBC, and this Agreement and
each of the Ancillary Documents to which NBC is a party are valid and binding obligations of
NBC, enforceable against it in accordance with their terms. The execution, delivery and
performance of this Agreement and the Ancillary Documents to

13

 

which NBC is a party, the
consummation by NBC of the transactions contemplated hereby, and thereby and the compliance by
NBC with the provisions hereof and thereof, will not conflict with, violate or result in a
breach of any provision of, require a consent, approval or notice under, or constitute a default
(or an event, which, with notice or lapse of time or both, would constitute a default) under,
(i) any organizational document of NBC, (ii) any provision of any note, bond or security issued
by NBC, or of any mortgage, indenture, deed of trust, lease, license, franchise, contract,
agreement, instrument or undertaking to which NBC is party or by which it or any of its property
is subject, or (iii) assuming that the clearances, filings, consents and approvals specified in
Schedule 4.03(c) have been obtained or made and any waiting period applicable thereto has
expired or been terminated, the certificate of incorporation and by-laws or other organizational
documents of NBC, and any law, statute, order, treaty, rule or regulation, or judgment, decree,
determination or order of any arbitrator, court or other Governmental Entity, applicable to or
binding upon NBC or any of its property, except, in the case of clauses (ii) and (iii) above,
such conflicts, violations, breaches, consents, approvals, notices, defaults, terminations,
accelerations or Liens which would not have a Material Adverse Effect.

     (c) Consents and Approvals. Except as set forth in Schedule 4.03(c), no consent,
approval, order or authorization of, registration, declaration or filing with, or notice to, any
Governmental Entity is required on the part of NBC in connection with the execution and delivery
by NBC of this Agreement and the Ancillary Documents to which NBC is a party, the consummation
by NBC of the transactions contemplated hereby and thereby or the performance by NBC of its
obligations hereunder and thereunder, except for (i) the filing of all notices, reports and
other documents required by the rules and regulations promulgated by the Federal Communications
Commission, and (ii) such consents, approvals, orders, authorizations, registrations,
declarations, filings or notices of which the failure to make or obtain would not have a
Material Adverse Effect. NBC is fully qualified under the Federal
Communications Commission’s rules, regulations, and policies (including, but not limited
to, its television network and its multiple ownership rules) to consummate the transactions
contemplated by this Agreement and the Ancillary Documents, and such consummation shall not
cause the Company to be deemed to be an attributable owner of, or vertically integrated with,
any cable system for purposes of any of the provisions of 47 C.F.R. part 76, or to be deemed an
“affiliate” of any cable system for purposes of the commercial leased access rules as
established in 47 C.F.R. Section 76.970(b).

     (d) Brokers and Finders. NBC has not utilized any broker, finder, placement agent
or financial advisor whose fees would be payable by the Company or any of its Subsidiaries or
incurred any liability for any fees or commissions in connection with any of the transactions
contemplated hereby or by the Ancillary Documents that would be payable by the Company or any of
its Subsidiaries.

ARTICLE
V — OTHER AGREEMENTS

               Section 5.01. Public Statements. Before any party or any Affiliate of such party
shall release any information concerning this Agreement or the Ancillary Documents or the matters
contemplated hereby or thereby which is intended for or may result in public dissemination thereof,
such party shall cooperate with the other parties, shall furnish drafts of all

14

 

documents or
proposed oral statements to the other parties, provide the other parties the opportunity to review
and comment upon any such documents or statements and shall not release or permit release of any
such information without the consent of the other parties, except to the extent required by
applicable law or the rules of any securities exchange or automated quotation system on which its
securities or those of its Affiliate are traded.

               Section 5.02. Reservation of Shares. The Company agrees to keep reserved for issuance
at all time prior to the exercise of the Warrants the aggregate number of shares of Common Stock
issuable upon the exercise of the Warrants.

               Section 5.03. Further Assurances. Each party shall execute and deliver such
additional instruments and other documents and shall take such further actions as may be necessary
or appropriate to effectuate, carry out and comply with all of the terms of this Agreement and the
transactions contemplated hereby.

ARTICLE
VI — CONDITIONS PRECEDENT

               Section 6.01. Conditions of the Purchaser. The obligation of the Purchaser to
exchange the Series A Preferred Stock and accept the Warrants at the Closing is subject to the
satisfaction or waiver of each of the following conditions precedent at or prior to the Closing:

     (a) Representations and Warranties; Covenants. The representations and warranties of the
Company contained in this Agreement and the Ancillary Documents shall be true and correct in all
material respects on and as of the date of this Agreement and on and as of the Closing Date,
with the same effect as though made on and as of such date, except (i) to the extent any such
representation and warranty is made as of a specified date, in which case such representation
and warranty shall be true and correct in all material respects on and as of such specified date
and (ii) where the inaccuracy of such representation and warranty constitutes an Excluded
Breach, and the Company shall have performed in all material respects all obligations,
agreements, undertakings, covenants and conditions of this Agreement and the Ancillary Documents
required to be performed by it at or prior to the Closing Date.

     (b) No Litigation. There shall not be in effect any order, decree or injunction of a court
or agency of competent jurisdiction which enjoins or prohibits consummation of the transactions
contemplated hereby or in the Ancillary Documents. No action, suit, investigation, arbitration,
or administrative or governmental proceeding by any Governmental Entity shall be pending,
seeking to restrain, prohibit or invalidate the transactions contemplated by this Agreement, or
any of the Ancillary Documents.

     (c) Regulatory Approvals. All permits, consents, authorizations, orders and approvals of,
and filings and registrations required under any Federal or state law, rule or regulation for or
in connection with the execution and delivery of this Agreement and the Ancillary Documents and
the consummation by the parties hereto of the transactions contemplated hereby and thereby shall
have been obtained or made and all statutory waiting periods thereunder in respect thereof shall
have expired, except where the failure to obtain any

15

 

permit, consent, authorization, order or
approval, or make any filing or registration would not have a Material Adverse Effect.

     (d) Shareholder Agreement. The Shareholder Agreement shall have been duly executed and
delivered by the Company.

     (e) Distribution Agreement. The Distribution Agreement shall be in full force and effect.

     (f) Registration Rights Agreement. The Registration Rights Agreement shall have been duly
executed and delivered by the Company.

     (g) Certificate of Designation. The Certificate of Designation shall have been duly filed
with the Secretary of State of the State of Minnesota.

     (h) Legal Opinion. The Purchaser shall have received from counsel for the Company, opinions
in form and substance reasonably acceptable to the Purchaser, addressed to the Purchaser.

     (i) Expense Reimbursement. The Purchaser shall have received the expense reimbursement set
forth in Section 8.07.

               Section 6.02. Conditions of the Company . The obligation of the Company to issue the Securities at the Closing is subject to
satisfaction or waiver of each of the following conditions precedent at or prior to the Closing:

     (a) Representations and Warranties; Covenants. The representations and warranties of the
Purchaser and NBC contained in this Agreement and the Ancillary Documents shall be true and
correct in all material respects on and as of the date of this Agreement and on and as of the
Closing Date with the same effect as though made on and as of such date, except to the extent
any such representation and warranty is made as of a specified date, in which case such
representation and warranty shall be true and correct in all material respects on and as of such
specified date, and the Purchaser and NBC shall have performed in all material respects all
obligations, agreements, undertakings, covenants and conditions of this Agreement and the
Ancillary Documents required to be performed by them at or prior to the Closing.

     (b) No Litigation. There shall not be in effect any order, decree or injunction of a court
or agency of competent jurisdiction which enjoins or prohibits consummation of the transactions
contemplated hereby or in the Ancillary Documents. No action, suit, investigation, arbitration,
or administrative or governmental proceeding by any Governmental Entity shall be pending,
seeking to restrain, prohibit or invalidate the transactions contemplated by this Agreement, or
any of the Ancillary Documents.

     (c) Regulatory Consents. All permits, consents, authorizations, orders and approvals of,
and filings and registrations required under Federal or state law, rule or regulation for or in
connection with the execution and delivery of this Agreement and the Ancillary Documents and the
consummation by the parties hereto of the transactions contemplated hereby and thereby shall
have been obtained or made and all statutory waiting periods

16

 

thereunder in respect thereof shall
have expired, except where the failure to obtain any permit, consent, authorization, order or
approval, or make any filing or registration would not have a Material Adverse Effect.

     (d) Shareholder Agreement. The Shareholder Agreement shall have been duly executed and
delivered by the Purchaser and NBC.

     (e) Distribution Agreement. The Distribution Agreement shall be in full force and effect.

     (f) Registration Rights Agreement. The Registration Rights Agreement shall have been duly
executed and delivered by the Purchaser and NBC.

ARTICLE
VII — [RESERVED]

               Section 7.01.[RESERVED]

               Section 7.02.[RESERVED]

ARTICLE
VIII — MISCELLANEOUS

               Section 8.01. Survival of Representations and Warranties. All representations and
warranties made herein or in any certificates delivered in connection with the Closing shall
survive for a period of eighteen months after the Closing, provided, however, that (a) the
Surviving Representations and Warranties shall not terminate pursuant to this Section 8.01 and
shall continue to survive indefinitely and (b) the representations and warranties in Section
4.01(g) shall survive until 30 days after the expiration of the applicable statute of limitations
relating to the taxes or other matters covered.

               Section 8.02. Notices. All notices and other communications hereunder shall be in
writing and shall be deemed to have been duly given, if delivered personally, by telecopier or sent
by overnight courier as follows:

If to the Purchaser, to:

G.E. Capital Equity Investments, Inc.

201 Merritt 7

1st Floor

Norwalk, CT 06851

Attention: VVTV Account Manager

Fax: (203) 229-5097

with a copy to (which shall not constitute notice):

Weil, Gotshal & Manges LLP

767 Fifth Avenue

New York, New York 10153

Attention: Alexander D. Lynch

Fax: (212) 310-8007

17

 

If to NBC, to:

NBC Universal, Inc.

30 Rockefeller Plaza

New York, New York 10112

Attention:  Chief Financial Officer

Fax:  (212) 664-0427

with a copy to (which shall not constitute notice):

NBC Universal, Inc.

30 Rockefeller Plaza

New York, New York 10112

Attention:  General Counsel

Fax:  (212) 664-4733

If to the Company, to:

ValueVision Media, Inc.

6740 Shady Oak Road

Eden Prairie, Minnesota 55344-3433

Attention: General Counsel

Fax: (612) 947-0188

with copies to (which shall not constitute notice):

Latham & Watkins LLP

355 South Grand Avenue

Los Angeles, CA 90071-1560

Attention: James P. Beaubien and Jason H. Silvera

Fax: (213) 891-8763

Faegre & Benson LLP

2200 Wells Fargo Center

90 South Seventh Street

Minneapolis, MN 55402-3901

Attention: Peter J. Ekberg

Fax: (612) 766-1600

or to such other address or addresses as shall be designated in writing. All notices shall be
effective when received.

18

 

               Section 8.03. Entire Agreement; Amendment. This Agreement, the Ancillary Documents
and the documents described herein and therein or attached or delivered pursuant hereto or thereto
set forth the entire agreement between the parties hereto with respect to the transactions
contemplated by this Agreement. Any provision of this Agreement may be amended or modified in whole
or in part at any time by an agreement in writing between the parties hereto executed in the same
manner as this Agreement. No failure on the part of any party to exercise, and no delay in
exercising, any right shall operate as a waiver thereof nor shall any single or partial exercise by
any party of any right preclude any other or future exercise thereof or the exercise of any other
right.

               Section 8.04. Counterparts. This Agreement may be executed in one or more
counterparts, each of which shall be deemed to constitute an original, but all of which together
shall constitute one and the same document.

               Section 8.05. GOVERNING LAW; JURISDICTION; WAIVER OF JURY TRIAL. THIS AGREEMENT SHALL
BE GOVERNED AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK APPLICABLE TO
CONTRACTS EXECUTED AND PERFORMED WITHIN SUCH STATE, AND EACH PARTY HEREBY SUBMITS TO THE
JURISDICTION OF ANY STATE OR U.S. FEDERAL COURT SITTING WITHIN THE COUNTY OF NEW YORK OR COUNTY OF
HENNEPIN. THE PARTIES HERETO WAIVE ALL RIGHT TO TRIAL BY JURY IN ANY ACTION, SUIT OR PROCEEDING
BROUGHT TO ENFORCE OR DEFEND ANY RIGHTS OR REMEDIES UNDER THIS AGREEMENT.

               Section 8.06. Public Announcements. Each of the Company, the Purchaser and NBC agrees
to hold in strict confidence and not to disclose to others the status of any discussions or
relations among the parties with respect to the subject matter of this Agreement or the Ancillary
Documents until such time as the parties mutually agree to publicly disclose such information or
are legally obligated to disclose such information or are obligated by applicable Nasdaq rules to
disclose such information.

               Section 8.07. Fees and Expenses. The Company shall reimburse the Purchaser for 50% of
the reasonable fees and expenses incurred by Purchaser in connection with this Agreement and the
Ancillary Documents and the transactions contemplated hereby, except that the Company’s
reimbursement obligation under this Section 8.07 will not in any case exceed $350,000 in the
aggregate.

               Section 8.08. Indemnification by the Company. (a) Subject to the provisions of
Section 8.08(d), the Company agrees to indemnify and save harmless the Purchaser and each of the
respective partners, officers, directors, employees, agents and Affiliates of the Purchaser in
their respective capacities as such (the “Purchaser Indemnitees”), from and against any and
all actions, suits, claims, proceedings, costs, damages, judgments, amounts paid in settlement
(subject to Section 8.08(b)) and expenses (including without limitation reasonable attorneys’ fees
and disbursements) (collectively, “Losses”), relating to or arising out of any inaccuracy
in or breach of the representations, warranties, covenants or agreements made by the Company herein
other than any inaccuracy or breach of any representation or warranty that constitutes an Excluded
Breach.

19

 

     (b) A Purchaser Indemnitee shall give written notice to the Company of any claim with
respect to which it seeks indemnification promptly after the discovery by such party of any
matters giving rise to a claim for indemnification; provided that the failure of any Purchaser
Indemnitee to give notice as provided herein shall not relieve the Company of its obligations
under this Section 8.08 unless and to the extent that the Company shall have been materially
prejudiced by the failure of such Purchaser Indemnitee to so notify the Company. In case any
such action, suit, claim or proceeding is brought against a Purchaser Indemnitee, the Company
shall be entitled to participate in the defense thereof and, to the extent that it
may wish, to assume the defense thereof, with counsel reasonably satisfactory to the
Purchaser, and after notice from the Company of its election so to assume the defense thereof,
the Company will not be liable to such Purchaser Indemnitee under this Section 8.08 for any
legal or other expense subsequently incurred by such Purchaser Indemnitee in connection with the
defense thereof; provided, however, that (i) if the Company shall elect not to assume the
defense of such claim or action or (ii) if outside legal counsel to the Purchaser Indemnitee
reasonably determines that there maybe a conflict between the positions of the Company and of
the Purchaser Indemnitee in defending such claim or action, then separate counsel shall be
entitled to participate in and conduct the defense, and the Company shall be liable for any
legal or other expenses reasonably incurred by the Purchaser Indemnitee in connection with the
defense (but only with respect to one such separate counsel). The Company shall not be liable
for any settlement of any action, suit, claim or proceeding effected without its written
consent; provided, however, that the Company shall not unreasonably withhold, delay or condition
its consent. The Company further agrees that it will not, without the Purchaser Indemnitee’s
prior written consent (which consent shall not be unreasonably withheld), settle or compromise
any claim or consent to entry of any judgment in respect thereof in any pending or threatened
action, suit, claim or proceeding in respect of which indemnification may be sought hereunder
unless such settlement or compromise includes an unconditional release of the Purchaser and each
other Purchaser Indemnitee from all liability arising out of such action, suit, claim or
proceeding.

     (c) The indemnification provided for in this Section 8.08 shall be the exclusive
post-Closing remedy available to the Purchaser Indemnitees with respect to any inaccuracy in or
breach of any representation or warranty made by the Company in this Agreement; provided that
nothing herein shall prevent the Purchaser Indemnitees from pursuing any remedies legally
available for fraud or fraudulent misrepresentation. Any payment made pursuant to this Section
8.08 shall be treated as an adjustment to the purchase price.

     (d) Notwithstanding anything to the contrary in this Agreement, the Company shall only
indemnify and hold harmless the Purchaser Indemnitees under Section 8.08(a) with respect to any
Loss relating to or arising out of any inaccuracy in or breach of any representation or warranty
made by the Company if, and only if, such Loss, together with the aggregate of all other Losses
relating to or arising out of any inaccuracy in or breach of any representation or warranty made
by the Company shall exceed $500,000, whereupon the Company shall be liable for all such Losses
up to $40,900,000.

               Section 8.09. Indemnification by the Purchaser. (a) The Purchaser agrees to indemnify
and save harmless the Company and each of the respective partners, officers, directors, employees,
agents and Affiliates of the Company in their respective capacities as such

20

 

(the “Company
Indemnitees”) from and against any and all Losses relating to or arising out of any inaccuracy
in or breach of the representations, warranties, covenants or agreements made by the Purchaser
herein.

     (b) A Company Indemnitee shall give written notice to Purchaser of any claim with respect
to which it seeks indemnification promptly after the discovery by such party of any matters
giving rise to a claim for indemnification; provided that the failure of any Company
Indemnitee to give notice as provided herein shall not relieve Purchaser of its obligations
under this Section 8.09 unless and to the extent that Purchaser shall have been materially
prejudiced by the failure of such Company Indemnitee to so notify the Purchaser. In case any
such action, suit, claim or proceeding is brought against a Company Indemnitee, the Purchaser
shall be entitled to participate in the defense thereof and, to the extent that it may wish, to
assume the defense thereof, with counsel reasonably satisfactory to the Company, and after
notice from the Purchaser of its election so to assume the defense thereof, the Purchaser will
not be liable to such Company Indemnitee under this Section 8.09 for any legal or other expense
subsequently incurred by such Company Indemnitee in connection with the defense thereof;
provided, however, that (i) if the Purchaser shall elect not to assume the defense of such claim
or action or (ii) if outside legal counsel to the Company Indemnitee reasonably determines that
there may be a conflict between the positions of the Purchaser and of the Company Indemnitee in
defending such claim or action, then separate counsel shall be entitled to participate in and
conduct the defense, and the Purchaser shall be liable for any legal or other expenses
reasonably incurred by the Company Indemnitee in connection with the defense (but only with
respect to one such separate counsel). The Purchaser shall not be liable for any settlement of
any action, suit, claim or proceeding effected without its written consent; provided, however,
that the Purchaser shall not unreasonably withhold, delay or condition its consent. The
Purchaser further agrees that it will not, without the Company Indemnitee’s prior written
consent (which consent shall not be unreasonably withheld), settle or compromise any claim or
consent to entry of any judgment in respect thereof in any pending or threatened action, suit,
claim or proceeding in respect of which indemnification may be sought hereunder unless such
settlement or compromise includes an unconditional release of the Company and each other Company
Indemnitee from all liability arising out of such action, suit, claim or proceeding.

     (c) The indemnification provided for in this Section 8.09 shall be the exclusive
post-Closing remedy available to the Company Indemnitees with respect to any inaccuracy in or
breach of any representation or warranty made by Purchaser in this Agreement; provided that
nothing herein shall prevent the Company Indemnitees from pursuing any remedies legally
available for fraud or fraudulent misrepresentation. Any payment made pursuant to this Section
8.09 shall be treated as an adjustment to the purchase price.

               Section 8.10. Indemnification by NBC. (a) NBC agrees to indemnify and save harmless
the Company Indemnitees from and against any and all Losses relating to or arising out of any
inaccuracy in or breach of the representations, warranties covenants or agreements made by NBC
herein.

     (b) A Company Indemnitee shall give written notice to NBC of any claim with respect to
which it seeks indemnification promptly after the discovery by such party of any

21

 

matters giving
rise to a claim for indemnification; provided that the failure of any Company Indemnitee to give
notice as provided herein shall not relieve NBC of its obligations under this Section 8.10
unless and to the extent that NBC shall have been materially prejudiced by the failure of such
Company Indemnitee to so notify NBC. In case any such action, suit, claim or proceeding is
brought against a Company Indemnitee, NBC shall be entitled to participate in the defense
thereof and, to the extent that it may wish, to assume the defense
thereof, with counsel reasonably satisfactory to the Company, and after notice from NBC of
its election so to assume the defense thereof, NBC will not be liable to such Company Indemnitee
under this Section 8.10 for any legal or other expense subsequently incurred by such Company
Indemnitee in connection with the defense thereof; provided, however, that (i) if NBC shall
elect not to assume the defense of such claim or action or (ii) if outside legal counsel to the
Company Indemnitee reasonably determines that there may be a conflict between the positions of
NBC and of the Company Indemnitee in defending such claim or action, then separate counsel shall
be entitled to participate in and conduct the defense, and NBC shall be liable for any legal or
other expenses reasonably incurred by the Company Indemnitee in connection with the defense (but
only with respect to one such separate counsel). NBC shall not be liable for any settlement of
any action, suit, claim or proceeding effected without its written consent; provided, however,
that NBC shall not unreasonably withhold, delay or condition its consent. NBC further agrees
that it will not, without the Company Indemnitee’s prior written consent (which consent shall
not be unreasonably withheld), settle or compromise any claim or consent to entry of any
judgment in respect thereof in any pending or threatened action, suit, claim or proceeding in
respect of which indemnification may be sought hereunder unless such settlement or compromise
includes an unconditional release of the Company and each other Company Indemnitee from all
liability arising out of such action, suit, claim or proceeding.

     (c) The indemnification provided for in this Section 8.10 shall be the exclusive
post-Closing remedy available to the Company Indemnitees with respect to any inaccuracy in or
breach of any representation or warranty made by NBC in Section 4.03 of this Agreement; provided
that nothing herein shall prevent the Company Indemnitees from pursuing any remedies legally
available for fraud or fraudulent misrepresentation. Any payment made pursuant to this Section
8.10 shall be treated as an adjustment to the purchase price.

               Section 8.11.  Successors and Assigns. Subject to applicable law and the following
sentence, the Purchaser may assign its rights under this Agreement in whole or in part only to any
Affiliate of the Purchaser, but no such assignment shall relieve the Purchaser of its obligations
hereunder. The Purchaser shall not assign any rights under this Agreement to any Affiliate if (a)
such assignment would cause any representation or warranty of the Purchaser to become materially
untrue or incorrect, (b) such Affiliate does not expressly assume pursuant to a document in form
and substance reasonably satisfactory to the Company all of the obligations of the Purchaser
associated with the rights proposed to be assigned or (c) such assignment would materially delay or
impair consummation of the transactions contemplated by this Agreement or the Ancillary Documents.
The Company may not assign any of its rights or delegate any of its duties under this Agreement
without the prior written consent of the Purchaser. Any purported assignment in violation of this
Section shall be void.

22

 

               Section 8.12. Arbitration. Any controversy, dispute or claim arising out of, in
connection with or in relation to the interpretation, performance or breach of this Agreement,
shall be determined, at the request of any party, by arbitration in a city mutually agreeable to
the parties to such
controversy, dispute or claim, or, failing such agreement, in New York, New York or
Minneapolis, Minnesota, before and in accordance with the then-existing Rules for Commercial
Arbitration of the American Arbitration Association, and any judgment or award rendered by the
arbitrator will be final, binding and unappealable and judgment may be entered by any state or
Federal court having jurisdiction thereof. The pre-trial discovery procedures of the Federal Rules
of Civil Procedure shall apply to any arbitration under this Section 8.12. Any controversy
concerning whether a dispute is an arbitrable dispute or as to the interpretation or enforceability
of this Section 8.12 shall be determined by the arbitrator. The arbitrator shall be a retired or
former United States District Judge or other person acceptable to each of the parties, provided
such individual has substantial professional experience with regard to corporate or partnership
legal matters. The parties intend that this agreement to arbitrate be valid, enforceable and
irrevocable.

               Section 8.13. Specific Performance. The parties hereto agree that irreparable damage
would occur in the event any provision of this Agreement was not performed in accordance with the
terms hereof and that the parties shall be entitled to an injunction or injunctions to prevent
breaches of this Agreement and to enforce specifically the terms and provisions of this Agreement
in addition to any other remedy to which they are entitled at law or in equity.

               Section 8.14. Headings, Captions and Table of Contents. The section headings,
captions and table of contents contained in this Agreement are for reference purposes only, are not
part of this Agreement and shall not affect the meaning or interpretation of this Agreement.

23

 

               IN WITNESS WHEREOF, this Agreement has been executed by the parties hereto or by their
respective duly authorized representatives, all as of the date first above written.

	 	 	 	 	 
	 	VALUEVISION MEDIA, INC.

 	 
	 	By:  	/s/ Nathan E. Fagre
 	 
	 	 	Name:  	Nathan E. Fagre 	 
	 	 	Title:  	Senior Vice President, General Counsel 

and Secretary 	 
	 
	 	G.E. CAPITAL EQUITY INVESTMENTS, INC.

 	 
	 	By:  	/s/ Michael S. Fisher
 	 
	 	 	Name:  	Michael S. Fisher 	 
	 	 	Title:  	Sr. Managing Director 	 
	 
	 	With respect to Sections 2.04, 2.05, 4.03, 5.03, 8.10

and Articles I and VIII only

NBC UNIVERSAL, INC.

 	 
	 	By:  	/s/  Salil Mehta
 	 
	 	 	Name:  	Salil Mehta 	 
	 	 	Title:  	President, Business Operations, 

Strategy & Development 	 
	 

 24

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00153-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00153-of-00352.parquet"}]]