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                                                                   Exhibit 10.10

                        FORM OF INDEMNIFICATION AGREEMENT

         This Indemnification Agreement ("AGREEMENT") is made as of
______________ __, 2002 by and between PETCO Animal Supplies, Inc., a Delaware
corporation (the "COMPANY"), and ________________________ ("INDEMNITEE").

                                    RECITALS

         WHEREAS, highly competent persons have become more reluctant to serve
corporations as directors or in other capacities unless they are provided with
adequate protection through insurance or adequate indemnification against
inordinate risks of claims and actions against them arising out of their service
to and activities on behalf of the corporation;

         WHEREAS, the Board of Directors of the Company (the "BOARD") has
determined that, in order to attract and retain qualified individuals, the
Company will attempt to maintain on an ongoing basis, at its sole expense,
liability insurance to protect persons serving the Company and its subsidiaries
from certain liabilities. Although the furnishing of such insurance has been a
customary and widespread practice among United States-based corporations and
other business enterprises, the Company believes that, given current market
conditions and trends, such insurance may be available to it in the future only
at higher premiums and with more exclusions. At the same time, directors,
officers and other persons in service to corporations or business enterprises
are being increasingly subjected to expensive and time-consuming litigation
relating to, among other things, matters that traditionally would have been
brought only against the Company or business enterprise itself. The bylaws of
the Company require indemnification of the officers and directors of the
Company. Indemnitee may also be entitled to indemnification pursuant to the
General Corporation Law of the State of Delaware ("DGCL"). The bylaws and the
DGCL expressly provide that the indemnification provisions set forth therein are
not exclusive, and thereby contemplate that contracts may be entered into
between the Company and members of the board of directors, officers and other
persons with respect to indemnification;

         WHEREAS, the uncertainties relating to such insurance and to
indemnification have increased the difficulty of attracting and retaining such
persons;

         WHEREAS, the Board has determined that the increased difficulty in
attracting and retaining such persons is detrimental to the best interests of
the Company's stockholders and that the Company should act to assure such
persons that there will be increased certainty of such protection in the future;

         WHEREAS, it is reasonable, prudent and necessary for the Company
contractually to obligate itself to indemnify, and to advance expenses on behalf
of, such persons to the fullest extent permitted by applicable law so that they
will serve or continue to serve the Company free from undue concern that they
will not be so indemnified;

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         WHEREAS, this Agreement is a supplement to and in furtherance of the
bylaws of the Company and any resolutions adopted pursuant thereto and shall not
be deemed a substitute therefor, nor to diminish or abrogate any rights of
Indemnitee thereunder; and

         WHEREAS, Indemnitee does not regard the protection available under the
Company's bylaws and insurance as adequate in the present circumstances, and may
not be willing to serve as an officer or director without adequate protection,
and the Company desires Indemnitee to serve in such capacity. Indemnitee is
willing to serve, continue to serve and to take on additional service for or on
behalf of the Company on the condition that he or she be so indemnified.

         NOW, THEREFORE, in consideration of the premises and the covenants
contained herein, the Company and Indemnitee do hereby covenant and agree as
follows:

         1. SERVICES TO THE COMPANY. Indemnitee will serve or continue to serve
as an officer, director or key employee of the Company for so long as Indemnitee
is duly elected or appointed or until Indemnitee tenders his or her resignation.

         2. DEFINITIONS. As used in this Agreement:

                  (a) "BENEFICIAL OWNER" shall have the meaning given to such
term in Rule 13d-3 under the Exchange Act; PROVIDED, HOWEVER, that Beneficial
Owner shall exclude any Person otherwise becoming a Beneficial Owner by reason
of the stockholders of the Company approving a merger of the Company with
another entity.

                  (b) A "CHANGE IN CONTROL" shall be deemed to occur upon the
earliest to occur after the date of this Agreement of any of the following
events:

                           (i) ACQUISITION OF STOCK BY THIRD PARTY. Any Person
         (as defined below) is or becomes the Beneficial Owner, directly or
         indirectly, of securities of the Company representing fifteen percent
         (15%) or more of the combined voting power of the Company's then
         outstanding securities;

                           (ii) CHANGE IN BOARD OF DIRECTORS. During any period
         of two (2) consecutive years (not including any period prior to the
         execution of this Agreement), individuals who at the beginning of such
         period constitute the Board, and any new director (other than a
         director designated by a person who has entered into an agreement with
         the Company to effect a transaction described in Sections 2(b)(i),
         2(b)(iii) or 2(b)(iv)) whose election by the Board or nomination for
         election by the Company's stockholders was approved by a vote of at
         least two-thirds of the directors then still in office who either were
         directors at the beginning of the period or whose election or
         nomination for election was previously so approved, cease for any
         reason to constitute at least a majority of the members of the Board;

                           (iii) CORPORATE TRANSACTIONS. The effective date of a
         merger or consolidation of the Company with any other entity, other
         than a merger or consolidation which would result in the voting
         securities of the Company outstanding immediately

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         prior to such merger or consolidation continuing to represent (either
         by remaining outstanding or by being converted into voting securities
         of the surviving entity) more than 51% of the combined voting power of
         the voting securities of the surviving entity outstanding immediately
         after such merger or consolidation and with the power to elect at least
         a majority of the board of directors or other governing body of such
         surviving entity;

                           (iv) LIQUIDATION. The approval by the stockholders of
         the Company of a complete liquidation of the Company or an agreement or
         series of agreements for the sale or disposition by the Company of all
         or substantially all of the Company's assets; or

                           (v) OTHER EVENTS. There occurs any other event of a
         nature that would be required to be reported in response to Item 6(e)
         of Schedule 14A of Regulation 14A (or a response to any similar item on
         any similar schedule or form) promulgated under the Exchange Act (as
         defined below), whether or not the Company is then subject to such
         reporting requirement.

                  (c) "CORPORATE STATUS" describes the status of a person who is
or was a director, officer, trustee, general partner, managing member,
fiduciary, employee or agent of the Company or of any other Enterprise (as
defined below) which such person is or was serving at the request of the
Company.

                  (d) "DISINTERESTED DIRECTOR" means a director of the Company
who is not and was not a party to the Proceeding in respect of which
indemnification is sought by Indemnitee.

                  (e) "ENTERPRISE" shall mean the Company and any other
corporation, limited liability company, partnership, joint venture, trust,
employee benefit plan or other enterprise of which Indemnitee is or was serving
at the request of the Company as a director, officer, trustee, general partner,
managing member, fiduciary, employee or agent.

                  (f) "EXCHANGE ACT" shall mean the Securities Exchange Act of
1934, as amended.

                  (g) "EXPENSES" shall include all reasonable attorneys' fees,
retainers, court costs, transcript costs, fees of experts, witness fees, travel
expenses, duplicating costs, printing and binding costs, telephone charges,
postage, delivery service fees and all other disbursements or expenses of the
type customarily incurred in connection with prosecuting, defending, preparing
to prosecute or defend, investigating, being or preparing to be a witness in, or
otherwise participating in, a Proceeding. Expenses also shall include Expenses
incurred in connection with any appeal resulting from any Proceeding, including,
without limitation, the premium, security for and other costs relating to any
cost bond, supersedeas bond or other appeal bond or its equivalent. Expenses,
however, shall not include amounts paid in settlement by Indemnitee or the
amount of judgments or fines against Indemnitee.

                  (h) "INDEPENDENT COUNSEL" means a law firm, or a member of a
law firm, that is experienced in matters of corporation law and neither
presently is, nor in the past five years

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has been, retained to represent: (i) the Company or Indemnitee in any matter
material to either such party (other than with respect to matters concerning
Indemnitee under this Agreement, or of other indemnitees under similar
indemnification agreements), or (ii) any other party to the Proceeding giving
rise to a claim for indemnification hereunder. Notwithstanding the foregoing,
the term "INDEPENDENT COUNSEL" shall not include any person who, under the
applicable standards of professional conduct then prevailing, would have a
conflict of interest in representing either the Company or Indemnitee in an
action to determine Indemnitee's rights under this Agreement. The Company agrees
to pay the reasonable fees and expenses of the Independent Counsel referred to
above and to fully indemnify such counsel against any and all Expenses, claims,
liabilities and damages arising out of or relating to this Agreement or its
engagement pursuant hereto.

                  (i) "PERSON" shall have the meaning set forth in Sections
13(d) and 14(d) of the Exchange Act; PROVIDED, HOWEVER, that Person shall
exclude (i) the Company, (ii) any trustee or other fiduciary holding securities
under an employee benefit plan of the Company and (iii) any corporation owned,
directly or indirectly, by the stockholders of the Company in substantially the
same proportions as their ownership of stock of the Company.

                  (j) The term "PROCEEDING" shall include any threatened,
pending or completed action, suit, arbitration, alternate dispute resolution
mechanism, investigation, inquiry, administrative hearing or any other actual,
threatened or completed proceeding, whether brought in the right of the Company
or otherwise and whether of a civil, criminal, administrative or investigative
nature, in which Indemnitee was, is or will be involved as a party or otherwise
by reason of the fact that Indemnitee is or was a director or officer of the
Company, by reason of any action taken (or failure to act) by him or her or of
any action (or failure to act) on his or her part while acting as a director or
officer of the Company, or by reason of the fact that he or she is or was
serving at the request of the Company as a director, officer, trustee, general
partner, managing member, fiduciary, employee or agent of any other Enterprise,
in each case whether or not serving in such capacity at the time any liability
or expense is incurred for which indemnification, reimbursement or advancement
of expenses can be provided under this Agreement.

                  (k) References to "OTHER ENTERPRISE" shall include employee
benefit plans; references to "FINES" shall include any excise tax assessed with
respect to any employee benefit plan; references to "SERVING AT THE REQUEST OF
THE COMPANY" shall include any service as a director, officer, employee or agent
of the Company which imposes duties on, or involves services by, such director,
officer, employee or agent with respect to an employee benefit plan, its
participants or beneficiaries; and a person who acted in good faith and in a
manner he or she reasonably believed to be in the best interests of the
participants and beneficiaries of an employee benefit plan shall be deemed to
have acted in a manner "NOT OPPOSED TO THE BEST INTERESTS OF THE COMPANY" as
referred to in this Agreement.

         3. INDEMNITY IN THIRD-PARTY PROCEEDINGS. The Company shall indemnify
Indemnitee in accordance with the provisions of this Section 3 if Indemnitee is,
or is threatened to be made, a party to or a participant (as a witness or
otherwise) in any Proceeding, other than a Proceeding by or in the right of the
Company to procure a judgment in its favor. Pursuant to this

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Section 3, Indemnitee shall be indemnified against all Expenses, judgments,
fines, penalties and amounts paid in settlement (including all interest,
assessments and other charges paid or payable in connection with or in respect
of such Expenses, judgments, fines, penalties and amounts paid in settlement)
actually and reasonably incurred by Indemnitee or on his or her behalf in
connection with such Proceeding or any claim, issue or matter therein, if
Indemnitee acted in good faith and in a manner he or she reasonably believed to
be in or not opposed to the best interests of the Company and, in the case of a
criminal proceeding, he or she had no reasonable cause to believe that his or
her conduct was unlawful.

         4. INDEMNITY IN PROCEEDINGS BY OR IN THE RIGHT OF THE COMPANY. The
Company shall indemnify Indemnitee in accordance with the provisions of this
Section 4 if Indemnitee is, or is threatened to be made, a party to or a
participant (as a witness or otherwise) in any Proceeding by or in the right of
the Company to procure a judgment in its favor. Pursuant to this Section 4,
Indemnitee shall be indemnified against all Expenses actually and reasonably
incurred by Indemnitee or on his or her behalf in connection with such
Proceeding or any claim, issue or matter therein, if Indemnitee acted in good
faith and in a manner he or she reasonably believed to be in or not opposed to
the best interests of the Company. No indemnification for Expenses shall be made
under this Section 4 in respect of any claim, issue or matter as to which
Indemnitee shall have been finally adjudged by a court to be liable to the
Company, unless and only to the extent that any court in which the Proceeding
was brought or the Delaware Court of Chancery shall determine upon application
that, despite the adjudication of liability but in view of all the circumstances
of the case, Indemnitee is fairly and reasonably entitled to indemnification.

         5. INDEMNIFICATION FOR EXPENSES OF A PARTY WHO IS WHOLLY OR PARTLY
SUCCESSFUL. Notwithstanding any other provisions of this Agreement, to the
extent that Indemnitee is a party to (or a participant in) and is successful, on
the merits or otherwise, in any Proceeding or in defense of any claim, issue or
matter therein, in whole or in part, the Company shall indemnify Indemnitee
against all Expenses actually and reasonably incurred by him or her in
connection therewith. If Indemnitee is not wholly successful in such Proceeding
but is successful, on the merits or otherwise, as to one or more but less than
all claims, issues or matters in such Proceeding, the Company shall indemnify
Indemnitee against all Expenses actually and reasonably incurred by him or her
or on his or her behalf in connection with each successfully resolved claim,
issue or matter. If Indemnitee is not wholly successful in such Proceeding, the
Company also shall indemnify Indemnitee against all Expenses reasonably incurred
in connection with a claim, issue or matter related to any claim, issue or
matter on which Indemnitee was successful. For purposes of this Section and
without limitation, the termination of any claim, issue or matter in such a
Proceeding by dismissal, with or without prejudice, shall be deemed to be a
successful result as to such claim, issue or matter.

         6. INDEMNIFICATION FOR EXPENSES OF A WITNESS. Notwithstanding any other
provision of this Agreement, to the extent that Indemnitee is, by reason of his
Corporate Status, a witness in any Proceeding to which Indemnitee is not a
party, he shall be indemnified against all Expenses actually and reasonably
incurred by him or her or on his or her behalf in connection therewith.

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         7. ADDITIONAL INDEMNIFICATION.

                  (a) Notwithstanding any limitation in Sections 3, 4 or 5, the
Company shall indemnify Indemnitee to the fullest extent permitted by law if
Indemnitee is a party to or threatened to be made a party to any Proceeding
(including a Proceeding by or in the right of the Company to procure a judgment
in its favor) against all Expenses, judgments, fines, penalties and amounts paid
in settlement (including all interest, assessments and other charges paid or
payable in connection with or in respect of such Expenses, judgments, fines,
penalties and amounts paid in settlement) actually and reasonably incurred by
Indemnitee in connection with the Proceeding. No indemnity shall be made under
this Section 7(a) on account of Indemnitee's conduct which constitutes a breach
of Indemnitee's duty of loyalty to the Company or its stockholders or is an act
or omission not in good faith or which involves intentional misconduct or a
knowing violation of the law.

                  (b) For purposes of Section 7(a), the meaning of the phrase
"TO THE FULLEST EXTENT PERMITTED BY LAW" shall include, but not be limited to:

                           (i) to the fullest extent permitted by the provision
         of the DGCL that authorizes or contemplates additional indemnification
         by agreement, or the corresponding provision of any amendment to or
         replacement of the DGCL; and

                           (ii) to the fullest extent authorized or permitted by
         any amendments to or replacements of the DGCL adopted after the date of
         this Agreement that increase the extent to which a corporation may
         indemnify its officers and directors.

         8. EXCLUSIONS. Notwithstanding any other provision in this Agreement,
the Company shall not be obligated under this Agreement to make any indemnity in
connection with any claim made against Indemnitee:

                  (a) for which payment has actually been received by or on
behalf of Indemnitee under any insurance policy or other indemnity provision,
except with respect to any excess beyond the amount actually received under any
insurance policy or other indemnity provision;

                  (b) for an accounting of profits made from the purchase and
sale (or sale and purchase) by Indemnitee of securities of the Company within
the meaning of Section 16(b) of the Exchange Act or similar provisions of state
statutory law or common law; or

                  (c) except as otherwise provided in Sections 13(d)-(f) hereof,
prior to a Change in Control, in connection with any Proceeding (or any part of
any Proceeding) initiated by Indemnitee, including any Proceeding (or any part
of any Proceeding) initiated by Indemnitee against the Company or its directors,
officers, employees or other indemnitees, unless (i) the Board of Directors of
the Company authorized the Proceeding (or any part of any Proceeding) prior to
its initiation or (ii) the Company provides the indemnification, in its sole
discretion, pursuant to the powers vested in the Company under applicable law.

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         9. ADVANCES OF EXPENSES; DEFENSE OF CLAIM.

                  (a) Notwithstanding any provision of this Agreement to the
contrary, the Company shall advance the expenses incurred by Indemnitee in
connection with any Proceeding within ten (10) days after the receipt by the
Company of a statement or statements requesting such advances from time to time,
whether prior to or after final disposition of any Proceeding. Advances shall be
unsecured and interest free. Advances shall be made without regard to
Indemnitee's ability to repay the expenses and without regard to Indemnitee's
ultimate entitlement to indemnification under the other provisions of this
Agreement. Advances shall include any and all reasonable Expenses incurred
pursuing an action to enforce this right of advancement, including Expenses
incurred preparing and forwarding statements to the Company to support the
advances claimed. Indemnitee shall qualify for advances solely upon the
execution and delivery to the Company of an undertaking providing that
Indemnitee undertakes to repay the advance to the extent that it is ultimately
determined that Indemnitee is not entitled to be indemnified by the Company.
This Section 9(a) shall not apply to any claim made by Indemnitee for which
indemnity is excluded pursuant to Section 8.

                  (b) The Company will be entitled to participate in the
Proceeding at its own expense.

                  (c) The Company shall not settle any action, claim or
Proceeding (in whole or in part) which would impose any Expense, judgment, fine,
penalty or limitation on Indemnitee without Indemnitee's prior written consent.

         10. PROCEDURE FOR NOTIFICATION AND APPLICATION FOR INDEMNIFICATION.

                  (a) Within sixty (60) days after the actual receipt by
Indemnitee of notice that he or she is a party to or a participant (as a witness
or otherwise) in any Proceeding, Indemnitee shall submit to the Company a
written notice identifying the Proceeding. The omission by Indemnitee to notify
the Company will not relieve the Company from any liability which it may have to
Indemnitee (i) otherwise than under this Agreement and (ii) under this Agreement
only to the extent the Company can establish that such omission to notify
resulted in actual prejudice to the Company.

                  (b) Indemnitee shall thereafter deliver to the Company a
written application to indemnify Indemnitee in accordance with this Agreement.
Such application(s) may be delivered from time to time and at such time(s) as
Indemnitee deems appropriate in his or her sole discretion. Following such a
written application for indemnification by Indemnitee, Indemnitee's entitlement
to indemnification shall be determined in accordance with Section 11(a) of this
Agreement.

         11. PROCEDURE UPON APPLICATION FOR INDEMNIFICATION.

                  (a) Upon written request by Indemnitee for indemnification
pursuant to Section 10(b), a determination, if required by applicable law, with
respect to Indemnitee's entitlement thereto shall be made in the specific case:
(i) by a majority vote of the Disinterested

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Directors, even though less than a quorum of the Board; or (ii) if so requested
by Indemnitee, in his or her sole discretion, by Independent Counsel in a
written opinion to the Board, a copy of which shall be delivered to Indemnitee.
If it is so determined that Indemnitee is entitled to indemnification, payment
to Indemnitee shall be made within ten (10) days after such determination.
Indemnitee shall reasonably cooperate with the person, persons or entity making
such determination with respect to Indemnitee's entitlement to indemnification,
including providing to such person, persons or entity upon reasonable advance
request any documentation or information which is not privileged or otherwise
protected from disclosure and which is reasonably available to Indemnitee and
reasonably necessary to such determination. Any costs or expenses (including
attorneys' fees and disbursements) incurred by Indemnitee in so cooperating with
the person, persons or entity making such determination shall be borne by the
Company (irrespective of the determination as to Indemnitee's entitlement to
indemnification) and the Company hereby indemnifies and agrees to hold
Indemnitee harmless therefrom.

                  (b) In the event the determination of entitlement to
indemnification is to be made by Independent Counsel pursuant to Section 11(a)
hereof, the Independent Counsel shall be selected as provided in this Section
11(b). If a Change in Control shall not have occurred, the Independent Counsel
shall be selected by the Board of Directors, and the Company shall give written
notice to Indemnitee advising him of the identity of the Independent Counsel so
selected. If a Change in Control shall have occurred, the Independent Counsel
shall be selected by Indemnitee (unless Indemnitee shall request that such
selection be made by the Board of Directors, in which event the preceding
sentence shall apply), and Indemnitee shall give written notice to the Company
advising it of the identity of the Independent Counsel so selected. In either
event, Indemnitee or the Company, as the case may be, may, within 10 days after
such written notice of selection shall have been received, deliver to the
Company or to Indemnitee, as the case may be, a written objection to such
selection; PROVIDED, HOWEVER, that such objection may be asserted only on the
ground that the Independent Counsel so selected does not meet the requirements
of "Independent Counsel" as defined in Section 2 of this Agreement, and the
objection shall set forth with particularity the factual basis of such
assertion. Absent a proper and timely objection, the person so selected shall
act as Independent Counsel. If such written objection is so made and
substantiated, the Independent Counsel so selected may not serve as Independent
Counsel unless and until such objection is withdrawn or a court of competent
jurisdiction has determined that such objection is without merit. If, within 20
days after submission by Indemnitee of a written request for indemnification
pursuant to Section 10(b) hereof, no Independent Counsel shall have been
selected and not objected to, either the Company or Indemnitee may petition a
court of competent jurisdiction (the "COURT") for resolution of any objection
which shall have been made by the Company or Indemnitee to the other's selection
of Independent Counsel and/or for the appointment as Independent Counsel of a
person selected by the Court or by such other person as the Court shall
designate, and the person with respect to whom all objections are so resolved or
the person so appointed shall act as Independent Counsel under Section 11(a)
hereof. Upon the due commencement of any judicial proceeding or arbitration
pursuant to Section 13(a) of this Agreement, Independent Counsel shall be
discharged and relieved of any further responsibility in such capacity (subject
to the applicable standards of professional conduct then prevailing).

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                  (c) The Company agrees to pay the reasonable fees of
Independent Counsel and to fully indemnify such Independent Counsel against any
and all Expenses, claims, liabilities and damages arising out of or relating to
this Agreement or its engagement pursuant hereto.

         12. PRESUMPTIONS AND EFFECT OF CERTAIN PROCEEDINGS.

                  (a) In making a determination with respect to entitlement to
indemnification hereunder, the person or persons or entity making such
determination shall presume that Indemnitee is entitled to indemnification under
this Agreement if Indemnitee has submitted a request for indemnification in
accordance with Section 10(b) of this Agreement, and the Company shall have the
burden of proof to overcome that presumption in connection with the making by
any person, persons or entity of any determination contrary to that presumption.
Neither the failure of the Company (including by the Board or Independent
Counsel) to have made a determination prior to the commencement of any action
pursuant to this Agreement that indemnification is proper in the circumstances
because Indemnitee has met the applicable standard of conduct, nor an actual
determination by the Company (including by the Board or Independent Counsel)
that Indemnitee has not met such applicable standard of conduct, shall be a
defense to the action or create a presumption that Indemnitee has not met the
applicable standard of conduct.

                  (b) If the person, persons or entity empowered or selected
under Section 11 of this Agreement to determine whether Indemnitee is entitled
to indemnification shall not have made a determination within sixty (60) days
after receipt by the Company of the request therefor, the requisite
determination of entitlement to indemnification shall be deemed to have been
made and Indemnitee shall be entitled to such indemnification, absent (i) a
misstatement by Indemnitee of a material fact, or an omission of a material fact
necessary to make Indemnitee's statement not materially misleading, in
connection with the request for indemnification or (ii) a prohibition of such
indemnification under applicable law; PROVIDED, HOWEVER, that such 60-day period
may be extended for a reasonable time, not to exceed an additional thirty (30)
days, if the person, persons or entity making the determination with respect to
entitlement to indemnification in good faith requires such additional time for
the obtaining or evaluating of documentation and/or information relating
thereto.

                  (c) The termination of any Proceeding or of any claim, issue
or matter therein, by judgment, order, settlement or conviction, or upon a plea
of NOLO CONTENDERE or its equivalent, shall not (except as otherwise expressly
provided in this Agreement) of itself adversely affect the right of Indemnitee
to indemnification or create a presumption that Indemnitee did not act in good
faith and in a manner which he or she reasonably believed to be in or not
opposed to the best interests of the Company or, with respect to any criminal
Proceeding, that Indemnitee had reasonable cause to believe that his or her
conduct was unlawful.

                  (d) For purposes of any determination of good faith,
Indemnitee shall be deemed to have acted in good faith if Indemnitee's action is
based on the records or books of account of the Enterprise, including financial
statements, or on information supplied to Indemnitee by the officers of the
Enterprise in the course of their duties, or on the advice of legal counsel for
the Enterprise or on information or records given or reports made to the
Enterprise by

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an independent certified public accountant or by an appraiser or other expert
selected by the Enterprise. The provisions of this Section 12(d) shall not be
deemed to be exclusive or to limit in any way the other circumstances in which
Indemnitee may be deemed or found to have met the applicable standard of conduct
set forth in this Agreement.

                  (e) The knowledge and/or actions, or failure to act, of any
other director, trustee, partner, managing member, fiduciary, officer, agent or
employee of the Enterprise shall not be imputed to Indemnitee for purposes of
determining the right to indemnification under this Agreement.

         13. REMEDIES OF INDEMNITEE.

                  (a) In the event that (i) a determination is made pursuant to
Section 11 of this Agreement that Indemnitee is not entitled to indemnification
under this Agreement, (ii) advancement of Expenses is not timely made pursuant
to Section 9 of this Agreement, (iii) no determination of entitlement to
indemnification shall have been made pursuant to Section 11(a) of this Agreement
within 45 days after receipt by the Company of the request for indemnification,
(iv) payment of indemnification is not made pursuant to Section 5, 6, 7 or the
last sentence of Section 11(a) of this Agreement within ten (10) days after
receipt by the Company of a written request therefor or (v) payment of
indemnification pursuant to Section 3 or Section 4 of this Agreement is not made
within ten (10) days after a determination has been made that Indemnitee is
entitled to indemnification, Indemnitee shall be entitled to an adjudication by
a court of his or her entitlement to such indemnification or advancement of
Expenses. Alternatively, Indemnitee, at his or her option, may seek an award in
arbitration to be conducted by a single arbitrator pursuant to the Commercial
Arbitration Rules of the American Arbitration Association. The Company shall not
oppose Indemnitee's right to seek any such adjudication or award in arbitration.

                  (b) In the event that a determination shall have been made
pursuant to Section 11(a) of this Agreement that Indemnitee is not entitled to
indemnification, any judicial proceeding or arbitration commenced pursuant to
this Section 13 shall be conducted in all respects as a DE NOVO trial, or
arbitration, on the merits and Indemnitee shall not be prejudiced by reason of
that adverse determination. In any judicial proceeding or arbitration commenced
pursuant to this Section 13 the Company shall have the burden of proving
Indemnitee is not entitled to indemnification or advancement of Expenses, as the
case may be, and the Company may not refer to or introduce into evidence any
determination pursuant to Section 11(a) of this Agreement adverse to Indemnitee
for any purpose. If Indemnitee commences a judicial proceeding or arbitration
pursuant to this Section 13, Indemnitee shall not be required to reimburse the
Company for any advances pursuant to Section 9 until a final determination is
made with respect to Indemnitee's entitlement to indemnification (as to which
all rights of appeal have been exhausted or lapsed).

                  (c) If a determination shall have been made pursuant to
Section 11(a) of this Agreement that Indemnitee is entitled to indemnification,
the Company shall be bound by such determination in any judicial proceeding or
arbitration commenced pursuant to this Section 13, absent (i) a misstatement by
Indemnitee of a material fact, or an omission of a material fact

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necessary to make Indemnitee's statement not materially misleading, in
connection with the request for indemnification or (ii) a prohibition of such
indemnification under applicable law.

                  (d) In the event that Indemnitee, pursuant to this Section 13,
seeks a judicial adjudication of or an award in arbitration to enforce his or
her rights under, or to recover damages for breach of, this Agreement,
Indemnitee shall be entitled to recover from the Company, and shall be
indemnified by the Company against, any and all Expenses actually and reasonably
incurred by him or her in such judicial adjudication or arbitration. If it shall
be determined in said judicial adjudication or arbitration that Indemnitee is
entitled to receive part but not all of the indemnification or advancement of
Expenses sought, Indemnitee shall be entitled to recover from the Company, and
shall be indemnified by the Company against, any and all Expenses reasonably
incurred by Indemnitee in connection with such judicial adjudication or
arbitration.

                  (e) The Company shall be precluded from asserting in any
judicial proceeding or arbitration commenced pursuant to this Section 13 that
the procedures and presumptions of this Agreement are not valid, binding and
enforceable and shall stipulate in any such court or before any such arbitrator
that the Company is bound by all the provisions of this Agreement.

                  (f) The Company shall indemnify Indemnitee to the fullest
extent permitted by law against all Expenses and, if requested by Indemnitee,
shall (within ten (10) days after the Company's receipt of such written request)
advance such Expenses to Indemnitee, which are incurred by Indemnitee in
connection with any judicial proceeding or arbitration brought by Indemnitee for
(i) indemnification or advances of Expenses by the Company under this Agreement
or any other agreement or provision of the Company's certificate of
incorporation or bylaws now or hereafter in effect or (ii) recovery or advances
under any insurance policy maintained by any person for the benefit of
Indemnitee, regardless of whether Indemnitee ultimately is determined to be
entitled to such indemnification, advance or insurance recovery, as the case may
be.

         14. NON-EXCLUSIVITY; SURVIVAL OF RIGHTS; INSURANCE; SUBROGATION.

                  (a) The rights of indemnification and to receive advancement
of Expenses as provided by this Agreement shall not be deemed exclusive of any
other rights to which Indemnitee may at any time be entitled under applicable
law, the Company's certificate of incorporation, the Company's bylaws, any
agreement, a vote of stockholders, a resolution of directors or otherwise. No
amendment, alteration or repeal of this Agreement or of any provision hereof
shall limit or restrict any right of Indemnitee under this Agreement in respect
of any action taken or omitted by such Indemnitee in his Corporate Status prior
to such amendment, alteration or repeal. To the extent that a change in Delaware
law, whether by statute or judicial decision, permits greater indemnification or
advancement of Expenses than would be afforded currently under the Company's
bylaws and this Agreement, it is the intent of the parties hereto that
Indemnitee shall enjoy by this Agreement the greater benefits so afforded by
such change. No right or remedy herein conferred is intended to be exclusive of
any other right or remedy, and every other right and remedy shall be cumulative
and in addition to every other right and remedy given hereunder or now or
hereafter existing at law, in equity or otherwise. The assertion or

                                       11
<Page>

employment of any right or remedy hereunder or otherwise, shall not prevent the
concurrent assertion or employment of any other right or remedy.

                  (b) To the extent that the Company maintains an insurance
policy or policies providing liability insurance for directors, officers,
trustees, partners, managing members, fiduciaries, employees or agents of the
Company or of any other Enterprise which such person serves at the request of
the Company, Indemnitee shall be covered by such policy or policies in
accordance with its or their terms to the maximum extent of the coverage
available for any such director, trustee, partner, managing member, fiduciary,
officer, employee or agent under such policy or policies. If, at the time the
Company receives notice from any source of a Proceeding as to which Indemnitee
is a party or a participant (as a witness or otherwise), the Company has
director and officer liability insurance in effect, the Company shall give
prompt notice of such Proceeding to the insurers in accordance with the
procedures set forth in the respective policies. The Company shall thereafter
take all necessary or desirable action to cause such insurers to pay, on behalf
of Indemnitee, all amounts payable as a result of such Proceeding in accordance
with the terms of such policies.

                  (c) In the event of any payment under this Agreement, the
Company shall be subrogated to the extent of such payment to all of the rights
of recovery of Indemnitee, who shall execute all papers required and take all
action necessary to secure such rights, including execution of such documents as
are necessary to enable the Company to bring suit to enforce such rights.

                  (d) The Company shall not be liable under this Agreement to
make any payment of amounts otherwise indemnifiable hereunder (or for which
advancement is provided hereunder) if and to the extent that Indemnitee has
otherwise actually received such payment under any insurance policy, contract,
agreement or otherwise.

                  (e) The Company's obligation to indemnify or advance Expenses
hereunder to Indemnitee who is or was serving at the request of the Company as a
director, officer, trustee, partner, managing member, fiduciary, employee or
agent of any other Enterprise shall be reduced by any amount Indemnitee has
actually received as indemnification or advancement of expenses from such
Enterprise.

         15. DURATION OF AGREEMENT. This Agreement shall continue until and
terminate upon the later of: (a) ten (10) years after the date that Indemnitee
shall have ceased to serve as a director or officer of the Company or as a
director, officer, trustee, partner, managing member, fiduciary, employee or
agent of any other corporation, partnership, joint venture, trust, employee
benefit plan or other enterprise which Indemnitee served at the request of the
Company; or (b) one (1) year after the final termination of any Proceeding
(including any rights of appeal thereto) then pending in respect of which
Indemnitee is granted rights of indemnification or advancement of Expenses
hereunder and of any Proceeding commenced by Indemnitee pursuant to Section 13
of this Agreement relating thereto (including any rights of appeal of any
Section 13 Proceeding).

                                       12
<Page>

         16. SEVERABILITY. If any provision or provisions of this Agreement
shall be held to be invalid, illegal or unenforceable for any reason whatsoever:
(a) the validity, legality and enforceability of the remaining provisions of
this Agreement (including, without limitation, each portion of any Section of
this Agreement containing any such provision held to be invalid, illegal or
unenforceable, that is not itself invalid, illegal or unenforceable) shall not
in any way be affected or impaired thereby and shall remain enforceable to the
fullest extent permitted by law; (b) such provision or provisions shall be
deemed reformed to the extent necessary to conform to applicable law and to give
the maximum effect to the intent of the parties hereto; and (c) to the fullest
extent possible, the provisions of this Agreement (including, without
limitation, each portion of any Section of this Agreement containing any such
provision held to be invalid, illegal or unenforceable, that is not itself
invalid, illegal or unenforceable) shall be construed so as to give effect to
the intent manifested thereby.

         17. ENFORCEMENT AND BINDING EFFECT.

                  (a) The Company expressly confirms and agrees that it has
entered into this Agreement and assumed the obligations imposed on it hereby in
order to induce Indemnitee to serve as a director or officer of the Company, and
the Company acknowledges that Indemnitee is relying upon this Agreement in
serving as a director or officer of the Company.

                  (b) This Agreement constitutes the entire agreement between
the parties hereto with respect to the subject matter hereof and supersedes all
prior agreements and understandings, oral, written and implied, between the
parties hereto with respect to the subject matter hereof.

                  (c) The indemnification and advancement of expenses provided
by or granted pursuant to this Agreement shall apply to Indemnitee's service as
an officer, director or key employee of the Company prior to the date of this
Agreement.

                  (d) The indemnification and advancement of expenses provided
by or granted pursuant to this Agreement shall continue as to a person who has
ceased to be a director, officer, employee or agent and shall inure to the
benefit of the heirs, executors and administrators of such a person.

         18. MODIFICATION AND WAIVER. No supplement, modification or amendment
of this Agreement shall be binding unless executed in writing by the parties
hereto. No waiver of any of the provisions of this Agreement shall be deemed or
shall constitute a waiver of any other provisions of this Agreement nor shall
any waiver constitute a continuing waiver.

         19. NOTICE BY INDEMNITEE. Indemnitee agrees promptly to notify the
Company in writing upon being served with any summons, citation, subpoena,
complaint, indictment, information or other document relating to any Proceeding
or matter which may be subject to indemnification or advancement of Expenses
covered hereunder. The failure of Indemnitee to so notify the Company shall not
relieve the Company of any obligation which it may have to Indemnitee under this
Agreement or otherwise.

                                       13
<Page>

         20. NOTICES. All notices, requests, demands and other communications
under this Agreement shall be in writing and shall be deemed to have been duly
given (a) if delivered by hand and receipted for by the party to whom said
notice or other communication shall have been directed or (b) mailed by
certified or registered mail with postage prepaid, on the third business day
after the date on which it is so mailed:

                  (a) If to Indemnitee, at the address indicated on the
signature page of this Agreement, or such other address as Indemnitee shall
provide in writing to the Company.

                  (b) If to the Company to:

                              PETCO Animal Supplies, Inc.
                              9125 Rehco Road
                              San Diego, California  92121
                              Attn.:  Chief Executive Officer

or to any other address as may have been furnished to Indemnitee in writing by
the Company.

         21. CONTRIBUTION. To the fullest extent permissible under applicable
law, if the indemnification provided for in this Agreement is unavailable to
Indemnitee for any reason whatsoever, the Company, in lieu of indemnifying
Indemnitee, shall contribute to the amount incurred by Indemnitee, whether for
judgments, fines, penalties, excise taxes, amounts paid or to be paid in
settlement and/or for Expenses, in connection with any claim relating to an
indemnifiable event under this Agreement, in such proportion as is deemed fair
and reasonable in light of all of the circumstances of such Proceeding in order
to reflect: (i) the relative benefits received by the Company and Indemnitee as
a result of the event(s) and/or transaction(s) giving rise to such Proceeding;
and/or (ii) the relative fault of the Company (and its directors, officers,
employees and agents) and Indemnitee in connection with such event(s) and/or
transaction(s).

         22. APPLICABLE LAW AND CONSENT TO JURISDICTION. This Agreement and the
legal relations among the parties shall be governed by, and construed and
enforced in accordance with, the laws of the State of Delaware, without regard
to its conflict of laws rules. Except with respect to any arbitration commenced
by Indemnitee pursuant to Section 13(a) of this Agreement, the Company and
Indemnitee hereby irrevocably and unconditionally (i) agree that any action or
proceeding arising out of or in connection with this Agreement shall be brought
only in the Chancery Court of the State of Delaware (the "DELAWARE COURT"), and
not in any other state or federal court in the United States of America or any
court in any other country, (ii) consent to submit to the exclusive jurisdiction
of the Delaware Court for purposes of any action or proceeding arising out of or
in connection with this Agreement, (iii) appoint, to the extent such party is
not a resident of the State of Delaware, irrevocably Corporation Service
Company, 2711 Centerville Road, Suite 400, Wilmington, Delaware 19808, as its
agent in the State of Delaware as such party's agent for acceptance of legal
process in connection with any such action or proceeding against such party with
the same legal force and validity as if served upon such party personally within
the State of Delaware, (iv) waive any objection to the laying of venue of any
such action or proceeding in the Delaware Court and (v) waive, and agree not to

                                       14
<Page>

plead or to make, any claim that any such action or proceeding brought in the
Delaware Court has been brought in an improper or inconvenient forum.

         23. IDENTICAL COUNTERPARTS. This Agreement may be executed in one or
more counterparts, each of which shall for all purposes be deemed to be an
original but all of which together shall constitute one and the same Agreement.
Only one such counterpart signed by the party against whom enforceability is
sought needs to be produced to evidence the existence of this Agreement.

         24. MISCELLANEOUS. Use of the masculine pronoun shall be deemed to
include usage of the feminine pronoun where appropriate. The headings of the
sections and paragraphs of this Agreement are inserted for convenience only and
shall not be deemed to constitute part of this Agreement or to affect the
construction thereof.

                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

                                       15
<Page>

         IN WITNESS WHEREOF, the parties have caused this Agreement to be signed
as of the day and year first above written.

PETCO ANIMAL SUPPLIES, INC.,                     INDEMNITEE
a Delaware corporation

By:    _____________________________________     _______________________________
                                                       [NAME]
Name:  _____________________________________

Title: _____________________________________

                                                 Address: ______________________
                                                 _______________________________
                                                 _______________________________

                                       16<Page>

                                                                   Exhibit 10.14

                                 PLAN DOCUMENT

                                      FOR

                          PETCO FLEXIBLE BENEFIT PLAN

                  AMENDED AND RESTATED EFFECTIVE JULY 1, 1998

<Page>

TABLE OF CONTENTS
-----------------

PREAMBLE....................................................................  1

ARTICLE 1. DEFINITIONS......................................................  2

ARTICLE 2. PARTICIPATION....................................................  4

ARTICLE 3. CONTRIBUTIONS....................................................  5

ARTICLE 4. ELECTION OF BENEFITS.............................................  6

ARTICLE 5. ADMINISTRATION...................................................  9

ARTICLE 6. AMENDMENT OR TERMINATION OF PLAN................................. 11

ARTICLE 7. MISCELLANEOUS.................................................... 12

TABLE OF CONTENTS........................................................... 15

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          i           Petco Animal Supplies, Inc.
June 1998

<Page>

PREAMBLE
--------

     THIS AMENDED AND RESTATED PETCO ANIMAL SUPPLIES, INC. FLEXIBLE BENEFIT
PLAN (hereinafter referred to as the "Plan") is amended and restated
effective July 1, 1998, by Petco Animal Supplies, Inc., a California
corporation (hereinafter "Company").

     WHEREAS, the Company is not a member of a controlled group as defined by
the Internal Revenue Service; and

     WHEREAS, the Company initially adopted the Plan effective January 1,
1989, to offer eligible employees of the Company a choice between cash and
certain non-taxable statutory fringe benefits; and

     WHEREAS, the Plan is intended to comply with the requirements of Section
125 of the Internal Revenue Code (hereinafter "Code"); and

     WHEREAS, pursuant to the terms of the Plan, the Company is authorized
and empowered to further amend and restate the Plan; and

     WHEREAS, the Company desires to again amend and restate the Plan to
effect certain changes; and

     WHEREAS, the Plan shall be maintained for the exclusive benefit of
covered Employees, and is intended to comply with the Internal Revenue Code
of 1986, as amended, the Employee Retirement Income Security Act of 1974, as
amended, and other applicable law;

     NOW, THEREFORE, except as otherwise specified herein, the Company does
hereby amend and restate the Plan as set forth in the following pages
effective July 1, 1998, except that any change required by federal law,
including without limitation, amendments to the Internal Revenue Code, the
Employee Retirement Income Security Act, the Age Discrimination in Employment
Act, and regulations or rulings issued pursuant thereto shall be effective on
the latest date on which such change may become effective and comply with
such laws.

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          1           Petco Animal Supplies, Inc.
June 1998

<Page>

ARTICLE 1. DEFINITIONS
----------------------

1.1   ADMINISTRATOR means the committee appointed by the Company to
      administer the Plan, pursuant to Section 5.1.

1.2   BENEFITS means the coverage under a Policy available to Employees who
      agree to reduce their salary in an amount equal to the Premium Expense,
      pursuant to Section 3.1.

1.3   CODE means Internal Revenue Code of 1986, as amended.

1.4   COMPANY means Petco Animal Supplies, Inc., a corporation, its
      consolidated subsidiaries, affiliates and any other person, firms or
      organizations which Petco determines to include in accordance with the
      Policies.

1.5   COMPENSATION means the base annual earnings received by the Participant
      from the Company during a Coverage Period prior to any reductions pursuant
      to a Salary Redirection agreement authorized hereunder. The Salary
      Redirection agreement shall apply only to Compensation that has not been
      actually or constructively received by the Participant as of the date of
      the agreement and, subsequently does not become currently available to
      the Participant (after taking this Plan and Code Section 125 into
      account).

1.6   COVERAGE PERIOD means the Plan Year; provided that, for any Employee
      who becomes a Participant after the start of a Plan Year, the initial
      Coverage Period shall mean the period commencing on the effective date of
      such Participant's participation in the Plan and extending through the
      remainder of the Plan Year.

1.7   EFFECTIVE DATE means July 1, 1998.

1.8   ELIGIBLE EMPLOYEE means any Employee who has fulfilled the eligibility
      requirements pursuant to Section 2.1.

1.9   EMPLOYEE means any individual employed by the Company. Employee does
      not include self-employed individuals (including independent contractors)
      described in Code Section 401(c), temporary employees, and Leased
      Employees.

1.10  EMPLOYEE ENROLLMENT FORM means the form used by the Participant to
      elect to have salary reduced and pay for Benefits on a pre-tax basis.

1.11  COMPANY means the Company or any of its consolidated subsidiaries,
      affiliates and any other persons, firms or organizations which the Company
      determines to include in accordance with the Policies.

1.12  ERISA means the Employee Retirement Income Security Act of 1974, as
      amended.

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          2           Petco Animal Supplies, Inc.
June 1998

<Page>

1.13  FLEXIBLE BENEFIT PLAN means the plan of benefits contained in this
      Plan, which provides for the payment of Premium Expenses by the Company
      pursuant to Section 106 of the Code in exchange for Salary Redirection
      made by Participants.

1.14  INSURER means any insurance company which provides Benefits for an
      Employee under Section 4.2, and, where applicable, a qualified health
      maintenance organization.

1.15  LEASED EMPLOYEE means any person (other than an employee of the
      recipient) who pursuant to an agreement between the recipient and any
      other person ("leasing organization") has performed services for the
      recipient (or for the recipient and related persons determined in
      accordance with IRC Section 414(n)(6)) on a substantially full-time basis
      for a period of at least one year, and such services are performed under
      the primary direction or control of the recipient employer. Contributions
      or benefits provided a Leased Employee by the leasing organization which
      are attributable to services performed for the recipient employer shall
      be treated as provided by the recipient employer.

1.16  OPEN ENROLLMENT PERIOD means the period, determined by the Company,
      during May and/or June immediately preceding each Coverage Period (except
      for any Employee who first becomes eligible to be a Participant during a
      Coverage Period, in which case Section 4.3 shall apply) during which an
      Employee may elect or change Benefits.

1.17  PARTICIPANT means any Employee who becomes a Participant pursuant to
      Article 2.

1.18  PLAN means the Petco Flexible Benefit Plan.

1.19  PLAN YEAR means, effective July 1, 1998, the period from July 1 to
      June 30. Prior to July 1, 1998, the Plan Year was the calendar year.

1.20  POLICY means any group insurance contract maintained by the Company for
      the benefit of Employees.

1.21  PREMIUM EXPENSE means the Participant's cost for the Benefits described
      in Section 4.1.

1.22  SALARY REDIRECTION means contributions made by the Company on behalf of
      Participants, under Section 3.1 of this Plan reducing Compensation or
      foregoing salary increases in such Compensation. The Salary Redirection
      agreement shall apply only to Compensation that has not been actually or
      constructively received by the Participants as of the date they begin
      participating and subsequently does not become available to Participants
      (after taking this Plan and Code Section 125 into account).

1.23  SPOUSE means the legally married husband or wife of a Participant.

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          3           Petco Animal Supplies, Inc.
June 1998

<Page>

ARTICLE 2. PARTICIPATION
------------------------

2.1   Eligibility
      -----------

      Each Employee shall be eligible to become a Participant effective as of
      the first day such Employee becomes eligible to participate in the
      Policies providing the Benefits.

2.2   Participation
      -------------

      Upon becoming eligible pursuant to Section 2.1, each Employee shall
      automatically participate in the Plan pursuant to Section 4.3, unless the
      Employee submits an Employee Enrollment Form indicating an election not to
      participate.

      Any Employee who participates in this Plan shall continue participating
      each subsequent Plan Year unless, during the applicable Open Enrollment
      Period, he/she submits an Employee Enrollment Form, which the
      Administrator shall furnish to the Employee, and the Employee indicates
      his/her election not to participate. Otherwise, a Participant shall
      continue participating in the Plan with the same election each subsequent
      Plan Year until the end of the applicable Coverage Period, unless the
      Participant is entitled to change his/her election pursuant to Section 4.4
      or Section 4.5 hereof. An Employee electing not to participate in this
      Plan shall not receive any Benefits under this Plan.

2.3   Termination of Participation
      ----------------------------

      The participation in this Plan of a Participant shall terminate (i)
      when an Employee's termination of employment occurs, (ii) when and
      Employee fails to meet the eligibility requirements in Section 2.1,
      (iii) at the termination of this Plan, (iv) upon the Participant's
      election not to continue participating during an Open Enrollment Period
      (v) upon the Participant's election not to continue participating during
      pursuant to the change of elections provisions of Section 4.5, or (vi)
      when an Employee ceases to make contributions under the Plan.

2.4   Re-hire of Participant
      ----------------------

      In the event a Participant terminates employment and is rehired during
      the same Coverage Period, the rehired former Participant shall be treated
      as a newly hired Employee. Such rehired former Participant must satisfy
      the eligibility requirements pursuant to Section 2.1 after his or her
      rehire date in order to resume participation in the Plan.

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          4           Petco Animal Supplies, Inc.
June 1998

<Page>

ARTICLE 3. CONTRIBUTIONS
------------------------

3.1   Salary Redirection
      ------------------

      All Employees agree to have his/her wages or salary reduced in an
      amount equal to his/her Premium Expense unless an Employee Enrollment
      Form is filed. Any election not to participate pursuant to Section 4.1
      must be made during the applicable Open Enrollment Period. Except as
      provided in Sections 4.4 and 4.5, an Employee's election not to
      participate shall be irrevocable for the entire Plan Year.

3.2   Application of Salary Redirection
      ---------------------------------

      As soon as reasonably practicable after each payroll period the Company
      shall apply the aggregate Salary Redirection to provide the Benefits
      elected by the affected Participants under the Plan.

3.3   Limitation of Liability
      -----------------------

      Nothing in this Plan shall obligate the Company beyond the obligation
      to make premium payments under Section 3.1. The Company does not guarantee
      Benefits payable under any Policy or other similar contract described or
      referred to in this Plan, and any benefits under this Plan shall be the
      exclusive responsibility of the Insurer or other entity that is required
      to provide such Benefits under such Policy or contact.

3.4   Benefits Paid Solely from General Assets
      ----------------------------------------

      To the extent allowed by ERISA, the Company's portion of Benefits
      provided under this Plan will be paid solely from the general assets of
      the Company. Nothing in this Plan will be construed to require the Company
      or the Administrator to maintain any fund or segregate any amount for the
      benefit of any Participant, and no Participant or other person shall have
      any claim against, right to, or security or other interest in, any fund,
      account or assets of the Company from which any payment under the Plan may
      be made.

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          5           Petco Animal Supplies, Inc.
June 1998

<Page>

ARTICLE 4. ELECTION OF BENEFITS
-------------------------------

4.1   Flexible Benefit Plan
      ---------------------

      Each Employee shall have the right, on an Employee Enrollment Form
      provided by the Administrator, to elect not to participate in the Flexible
      Benefit Plan. Such Employees may not continue to pay for Benefits on an
      after-tax basis. To the extent the Benefits offered under the Plan are
      provided through Policies, such Policies and any summary plan descriptions
      or booklets describing the Benefits are incorporated herein by reference.
      The rights and conditions with respect to Benefits payable from such
      Policies shall be determined from such Policies, summary plan descriptions
      or booklets.

4.2   Annual Elections
      ----------------

      During the Open Enrollment Period preceding any Coverage Period, each
      Participant shall be given the opportunity to decline on an Employee
      Enrollment Form to continue participating in the Plan. Unless an election
      not to participate is made, the Salary Redirection agreement shall be
      effective for any benefit expenses incurred during the Coverage Period
      beginning on the date following the end of the Open Enrollment Period.

4.3   Elections by New Employees
      --------------------------

      An Employee who is first employed during a Coverage Period may elect
      not to participate in this Plan for the remainder of such Coverage period
      provided he does so before the date he is eligible to become a
      Participant. For the purpose of this Plan, the new Employee's enrollment
      period shall be the ten (10) day period beginning on the day the Employee
      commences employment with the Company.

      In the case of all new Employees, unless an election not to participate
      is made, Salary Redirection shall be effective on the first day of the
      month following the Participant's becoming eligible for Benefits and
      shall be limited to the benefit expenses incurred in the balance of the
      Coverage Period for which the Salary Redirection is in effect. If an
      election not to participate is made, that election shall be effective on
      the first day of the month coinciding with or next following the date the
      Employee Enrollment Form is properly filed and ending on the last day of
      the Plan Year.

4.4   Special Enrollment Periods
      --------------------------

      (a)   If an Eligible Employee declined participation under this Plan when
            he was first eligible to participate because he was covered under
            another health plan, and he loses coverage through the other health
            plan, then such Eligible Employee may elect to begin participating
            in this Plan during the 30 day period following the loss

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          6           Petco Animal Supplies, Inc.
June 1998

<Page>

            of coverage by submitting an Employee Enrollment Form indicating
            changed elections.

            For Eligible Employee and/or dependents, the special enrollment
            period shall be the 30 days following loss of other coverage if one
            of the following conditions are met:

            (i)   When the Eligible Employee declined coverage for himself or
                  for a dependent, the Eligible Employee had COBRA continuation
                  coverage under another plan and COBRA continuation coverage
                  under that other plan has since been exhausted; or

            (ii)  When the Eligible Employee declined coverage for himself or
                  for a dependent, the Eligible Employee was covered under
                  another group health plan or other health insurance coverage,
                  and such coverage under that other plan has since been
                  terminated as a result of loss of eligibility for the coverage
                  (only if such loss of eligibility for the coverage is a result
                  of legal separation, divorce, death, termination of
                  employment, or reduction in the number of hours of employment)
                  or as a result of termination of employer contributions
                  towards the other coverage.

      (b)   If an Eligible Employee's acquires dependents through marriage,
            birth, adoption, or placement for adoption, then such Eligible
            Employee may elect to begin participating in this Plan during the
            30 day period following the date the Eligible Employee newly
            acquires a dependent through marriage, birth, adoption, or placement
            for adoption by submitting an Employee Enrollment Form indicating
            changed elections.

4.5   Change of Elections
      -------------------

      Any Participant may change a benefit election after the Coverage Period
      (to which such election relates) has commenced and make a new election
      with respect to the remainder of such Coverage Period if the changes are
      necessitated by and are consistent with a change in family status (e.g.,
      marriage, divorce, death of spouse or child, birth or adoption of child,
      termination of employment or commencement of employment of spouse, the
      switching from part-time employment status or vice-versa by the Employee
      or Employee's spouse and the taking of an unpaid leave of absence by the
      Employee or Employee's spouse).

      Election changes are also permitted where there has been a significant
      change in the health insurance benefits of the Employee or Employee's
      spouse attributable to the spouse's employment.

      Lastly, if the coverage under a health care plan provided by an
      independent third party provided is significantly curtailed or ceases,
      or if the cost of the health care plan

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          7           Petco Animal Supplies, Inc.
June 1998

<Page>

      significantly increases or decreases causing a corresponding change in the
      premium payments an Employee is required to pay, a change in elections may
      be made. Change of elections under this Section shall become effective as
      of the first day of the month following the month in which the amended
      election is filed with the Administrator and for the balance of the Plan
      Year in which the amended election is made.

      Change of elections under this Section 4.5 must be made by the Employee
      within 30 days of the event which permits such change to be elected by
      submitting an Employee Enrollment Form indicating changed elections.

4.6   Failure to Elect
      ----------------

      Any Participant failing to complete an Employee Enrollment Form to stop
      participation in the Flexible Benefit Plan pursuant to Section 4.2 by the
      end of the applicable Open Enrollment Period shall automatically continue
      to participate in the Plan for that Plan Year based upon the coverage
      selection made during the most recent Open Enrollment Period. If a
      Participant wishes to change or discontinue participation, such
      Participant may submit an Employee Enrollment Form during the next Open
      Enrollment Period which will become effective for the next Coverage
      Period.

4.6   Adjusting Election of Highly Paid to Pass Nondiscrimination Tests
      -----------------------------------------------------------------

      If at any time during the Coverage Period it appears that the Plan may
      not satisfy the applicable nondiscrimination requirements, the
      Administrator shall adjust, in a nondiscriminatory manner, the election
      levels of the highly-paid participants. Such adjustment shall be made to a
      level necessary to allow the Plan to satisfy the nondiscrimination
      requirements.

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          8           Petco Animal Supplies, Inc.
June 1998

<Page>

ARTICLE 5. ADMINISTRATION
-------------------------

5.1   Plan Administration
      -------------------

      Except as to those functions reserved within the Plan to the Company,
      the Administrator shall control and manage the operation and
      administration of the Plan. The Administrator shall be a committee
      consisting of not less than three (3) and not more than seven (7) persons
      to be appointed by the Company. Any member of the committee may resign or
      be removed by the Company and new members may be appointed by the Company.

      Any person appointed to be a member of the committee shall signify his
      acceptance in writing to the Company. Any member of the committee may
      resign by the delivering of his written resignation to the Company and the
      resignation shall become effective upon delivery or upon any later date
      specified in the written resignation.

      The operation of the Plan shall be under the supervision of the
      committee. It shall be a principal duty of the committee to see that the
      Plan is carried out in accordance with its terms, and for the exclusive
      benefit of Employees entitled to participate in the Plan. The committee
      shall have full power to administer the Plan in all of its details;
      including full discretionary authority to administer and interpret the
      Plan and full discretionary authority to determine eligibility for
      benefits under the Plan; subject, however, to the pertinent provisions of
      the Code. The committee's powers shall include, but shall not be limited
      to, the following authority, in addition to all other powers provided by
      this Plan:

            i)   to make and enforce such rules and regulations as the committee
                 deem necessary or proper for the efficient administration of
                 the Plan;

            ii)  to decide all questions concerning the Plan and the
                 eligibility of any person to participate in the Plan and to
                 receive benefits provided under the Plan and to interpret the
                 Plan, the committee's interpretations thereof in good faith to
                 be final and conclusive on all persons claiming benefits under
                 the Plan;

            iii) to approve reimbursement requests and to authorize the
                 payment of benefits; and

            iv)  to employ such agents, counsel, accountants, consultants and
                 actuaries as may be required to assist in administering the
                 Plan, subject to the approval of the Company;

            v)   to allocate any of its powers and duties to or among
                 individual members of the committee; and

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          9           Petco Animal Supplies, Inc.
June 1998

<Page>

            vi)  to designate persons other than committee members to carry
                 out any duty or power which would otherwise be a fiduciary
                 responsibility of the Administrator under the terms of the
                 Plan.

5.2   Examination of Records
      ----------------------

      The Administrator will make available to each Participant such records
      as pertain to the Participant, for examination at reasonable times during
      normal business hours.

5.3   Claims Procedures
      -----------------

      Any Employee, beneficiary or duly authorized representative may file a
      claim for Benefits to which the claimant believes he or she is entitled.
      The claims procedure applicable to any Benefits shall be determined in
      accordance with the Policies under which the Benefits are provided.

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          10          Petco Animal Supplies, Inc.
June 1998

<Page>

ARTICLE 6. AMENDMENT OR TERMINATION OF PLAN
-------------------------------------------

6.1   Amendment
      ---------

      The Company, through its Board of Directors, at any time or from time
      to time, may amend any or all of the provisions of the Plan without the
      consent of any Employee or Participant by a formally approved resolution
      adopted either (a) at a meeting held according to established procedures
      of the Board or (b) pursuant to unanimous written consent of the Board of
      Directors. In the alternative, the Board may delegate, to one or more
      officers of the Company, the authority to amend the Plan in which case the
      signature of the authorized officer of a Plan amendment shall be
      sufficient to effectuate the amendment. No amendment shall have the effect
      of reducing any Benefits of any Participant in effect at the time of such
      amendment, unless such amendment is made to comply with federal law (or
      local) statute or regulations.

6.2   Termination
      -----------

      The Company expects to continue this Plan indefinitely. However, the
      Company, through its Board of Directors, reserves the right to terminate
      the Plan, in whole or in part, at any time by a formally approved
      resolution adopted either (a) at a meeting held according to established
      procedures of the Board or (b) pursuant to unanimous written consent of
      the Board of Directors. In the alternative, the Board may delegate to one
      or more officers of the Company, the authority to terminate the Plan, in
      which case a written document indicating that the Plan is terminated and
      signed by the authorized officer shall be sufficient to effectuate the
      termination. In the event the Plan is terminated, no further Salary
      Redirection shall be made. Benefits under any Policies shall be paid in
      accordance with the terms of the Policies.

6.3   Effective Date of Amendment or Termination
      ------------------------------------------

      Any amendment, discontinuance or termination of the Plan shall be
      effective as of the date that the Company determines.

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          11          Petco Animal Supplies, Inc.
June 1998

<Page>

ARTICLE 7. MISCELLANEOUS
------------------------

7.1   Plan Interpretation
      -------------------

      This Plan document sets forth the provisions of this Flexible Benefits
      Plan. This Plan shall be read in its entirety and not severed except as
      provided in Section 7.7.

7.2   Non-Alienation of Benefits
      --------------------------

      No benefit, right or interest of any person hereunder shall be subject
      to anticipation, alienation, sale, transfer, assignment, pledge,
      encumbrance or charge, seizure, attachment or legal, equitable or other
      process or be liable for, or subject to, the debts, liabilities or other
      obligations of such person, except as otherwise required by law.

7.3   Limitation of Employee Rights
      -----------------------------

      Nothing appearing in or done pursuant to the Plan shall be held or
      construed:

            i)   to give any person any legal or equitable right against the
                 Company or the Administrator, except as expressly provided
                 herein or provided by law; or

            ii)  to create a contract of employment with any Employee, to
                 obligate the Company to continue the service of any Employee or
                 to affect or modify his or her terms of employment in any way.

7.4   Written Communications
      ----------------------

      All communications in connection with the Plan made by an Employee
      shall become effective only when duly executed and filed with the
      Administrator.

7.5   Other Salary-Related Plans
      --------------------------

      It is intended that any other salary-related employee benefit plans
      that are maintained or sponsored by the Company shall not be affected by
      this Plan. Any contributions or benefits under such other plans with
      respect to a Participant shall, to the extent permitted by laws, be based
      on his or her total compensation from the Company, including any amounts
      by which his or her salary or wages may be reduced pursuant to the
      provisions of Article 3.

7.6   Governing Law
      -------------

      This Plan is governed by the Internal Revenue Code and the regulations
      issued thereunder (as they might be amended from time to time). In no
      event shall the Company guarantee the favorable tax treatment sought by
      this Plan. To the extent not preempted by federal

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          12          Petco Animal Supplies, Inc.
June 1998

<Page>

      law, the provisions of this Plan shall be construed, enforced and
      administered according to the laws of the State of California.

7.7   Severability
      ------------

      If any provision of the Plan is held invalid or unenforceable, its
      invalidity or unenforceability shall not affect any other provisions of
      the Plan, and the Plan shall be construed and enforced as if such
      provision had not been included herein.

7.8   Captions
      --------

      The captions contained herein are inserted only as a matter of
      convenience and for reference, and in no way define, limit, enlarge or
      describe the scope or intent of the Plan, nor in any way shall affect the
      Plan or the construction of any provision thereof.

7.9   Non-Gender Clause
      -----------------

      Whenever used in this Plan, the masculine gender shall include the
      feminine and the plural shall include the singular.

7.10  COBRA Continuation Coverage
      ---------------------------

      Dependents and/or Participants under this Plan may be entitled to
      continue health care coverage as a result of losing coverage for certain
      qualifying events. The Administrator shall make a determination as to the
      rights of the affected parties in accordance with the applicable rules and
      regulations concerning such accounts. An approved leave of absence, which
      may include a leave pursuant to the federal Family and Medical Leave Act,
      does not constitute a qualifying event under COBRA. With reference to
      those benefits covered by insurance, please refer to the Policies or plan
      booklets for details of the rights and conditions of COBRA continuation
      coverage.

7.11  Family and Medical Leave Act
      ----------------------------

      If an Employee Participant takes a leave pursuant to the federal Family
      and Medical Leave Act, coverage for such Employee shall continue on the
      same basis as for active Employees, pursuant to the requirements of the
      federal Family and Medical Leave Act.

      An Employee Participant whose coverage terminates during a leave
      granted pursuant to the federal Family and Medical Leave Act because of
      failure to make any contribution, if required, shall be eligible to
      re-enroll in the Plan immediately upon returning from the leave. Coverage
      shall commence on the day of his or her return to active employment and
      payment of any required contribution.

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          13          Petco Animal Supplies, Inc.
June 1998

<Page>

     IN WITNESS WHEREOF, Petco Animal Supplies, Inc. has executed this Plan
Document this ______ day of ______________________, 19__.

     PETCO ANIMAL SUPPLIES, INC.

     By:
        -------------------------------

     Title:
           ----------------------------

--------------------------------------------------------------------------------
William M. Mercer, Incorporated          14          Petco Animal Supplies, Inc.
June 1998

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