Document:

EX-10.11

 Exhibit 10.11 

EMPLOYMENT AGREEMENT 

This EMPLOYMENT AGREEMENT (the “Agreement”), dated August 14, 2020 by and between Bumble Trading LLC, a Delaware
limited company (the “Company”) and Anuradha Subramanian (“Executive”). 
 RECITALS: 

WHEREAS, the Company desires to employ Executive, with Executive serving as Chief Financial Officer of the Company; and 

WHEREAS, Executive desires to accept such employment, effective as of September 21, 2020 (the “Commencement
Date”); and 
 WHEREAS, the Company and Executive desire to enter into this Agreement, which embodies the terms of such
employment. 
 NOW, THEREFORE, in consideration of the premises and mutual covenants contained herein and for other good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged, the parties, intending to be legally bound, agree as follows: 

1. Term of Employment. Subject to the provisions of Section 5 of this Agreement, Executive shall commence
employment with the Company for a period commencing on the Commencement Date, on the terms and subject to the conditions set forth in this Agreement and until terminated in accordance with Section 5 of this Agreement (the
“Employment Term”). Executive acknowledges and agrees that Executive’s employment with the Company is at-will. Executive further acknowledges and agrees that nothing in this Agreement
gives Executive the right to remain an employee of the Company or any member of the Company Group (which is defined as, collectively, the Company and its subsidiaries). 

2. Position, Duties, Authority, Principal Work Location and Policies. 

(a) During the Employment Term, Executive shall serve as the Chief Financial Officer of the Company. In such position, Executive shall have
such duties, functions, responsibilities and authority as are normally associated with the position of Chief Financial Officer of a business enterprise that is under the control of investment funds affiliated with a private equity firm, and shall
have such other duties, functions, responsibilities and authority, consistent with such position, as may be assigned to Executive by the Company, the board of directors of the Company or of its parent (the “Board”), the Chief
Executive Officer or the President from time to time. Executive shall report directly to the Company’s Chief Executive Officer. 
 (b)
Executive will devote all of Executive’s business time and best efforts to the performance of Executive’s duties to the Company (excluding periods of approved time off or leave of absence) and will not engage in any other business
activities that could conflict with Executive’s duties or services to the Company Group; provided, however, that the foregoing shall not prevent Executive from (i) with the prior written approval of the Company, serving on
the boards of directors (and board committees) of non-profit organizations; (ii) participating in charitable, civic, educational, professional, community or industry affairs, and (iii) managing
Executive’s passive personal investments, so long as all such activities do not, in the aggregate, interfere or conflict with Executive’s duties hereunder or otherwise materially affect the performance of Executive’s duties to the
Company or create a potential business or fiduciary conflict. 

 (c) Executive’s principal work location shall be in the Austin, Texas metropolitan
area; provided, however, that in light of current conditions, Executive shall be entitled to work remotely for a reasonable period of time, which such period shall, in all events, end on or prior to July 31, 2021 such that
Executive shall relocate to the Austin, Texas metropolitan area on or prior to July 31, 2021. Executive acknowledges that Executive will be required to travel on business (including, without limitation, to the Company offices in London, United
Kingdom and Moscow, Russia) in connection with the performance of Executive’s duties hereunder. 
 (d) Executive’s employment is
subject to all the terms and conditions of the Company Group’s policies and codes of conduct as in effect from time to time, to the extent not inconsistent with this Agreement. 

3. Compensation. 
 (a)
Base Salary. During the Employment Term, the Company shall pay (or cause to be paid) to Executive a base salary at the annual rate of $450,000.00, payable in regular installments in accordance with the usual payment practices of the Company
Group. Executive’s base salary may be increased from time to time in the Company’s sole discretion, and the base salary in effect from time to time is referred to herein as the “Base Salary”. 

(b) Bonus. 

(i) During the Employment Term, Executive shall be eligible to earn a cash bonus award (the “Bonus”), subject
to the terms and conditions of the bonus plan established by the Company, as may be amended, updated or replaced from time to time, and based on the achievement of certain corporate performance objectives as approved by the Company in its sole
discretion. Executive’s target bonus (the “Target Bonus”) for each quarter will be equal to 25% of the Base Salary for such quarter if target performance objectives are achieved for such quarter. In the event that the Company
exceeds or fails to meet the corporate performance objectives in a given quarter, the Bonus shall be subject to increase or decrease, as reasonably determined by the Company or otherwise provided under the applicable bonus plan. Notwithstanding the
foregoing, the Company may elect to change from a quarterly bonus program to an annual bonus program at any time, provided that Executive shall be eligible to participate in any such annual bonus program on a level consistent with other similarly
situated executives of the Company. For fiscal year 2021 and beyond, Executive’s Target Bonus shall be determined by the Company and communicated to Executive; provided, that with respect to fiscal year 2021, Executive shall be
guaranteed a Bonus amount equivalent to 60% of the Base Salary for such fiscal year, regardless of whether such Bonus is payable, as determined by the Company in its sole discretion, annually, quarterly or on another periodic basis. Any Bonus earned
under this Section 3(b) shall be paid prior to March 15 of the year following the year to which the applicable performance period relates. No Bonus shall be payable in respect of any fiscal quarter (or other
performance period) in which Executive’s employment is terminated, except to the extent provided in Section 5. 

  
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 (ii) Executive shall receive a
one-time bonus payment of $150,000.00, which shall be paid no later than January 31, 2021, subject to Executive’s continued employment through the payment date, except to the extent provided in
Section 5 (the “Additional Bonus Payment”). 
 (c)
Sign-on Bonus. In connection with the execution of this Agreement, Executive shall receive a one-time bonus payment of $80,000.00 (the “Sign-on Bonus”). Fifty percent (50%) of the Sign-on Bonus shall be paid within three business days following the Commencement Date and the remaining fifty percent
(50%) of the Sign-on Bonus shall be paid on the six-month anniversary of the Commencement Date; provided, in each case, that Executive remains employed by the
Company on the applicable payment date, except to the extent provided in Section 5. 
 (d) Relocation
Payment. The Company will pay to Executive a lump sum payment of $100,000.00 upon the commencement of Executive’s employment to offset relocation costs incurred in the movement of Executive’s household and family to the Austin, Texas
metropolitan area. Additionally, if Executive relocates to the Austin, Texas metropolitan area and enrolls Executive’s child(ren) in a school in the Austin, Texas metropolitan area on or prior to December 31, 2020, subject to
Executive’s continued employment through the date of such enrollment (or, if later, the date of such relocation), the Company will pay to Executive an additional (net after-tax) lump sum payment of
$50,000.00. Any amounts payable pursuant to this Section 3(d) shall in all events be made prior to March 15, 2021. 

(e) Equity Awards. During the Employment Term, Executive shall participate in the Amended and Restated Buzz Management Aggregator L.P.
Equity Incentive Plan (as amended and/or restated from time to time, the “Equity Plan”). Within 30 days following the Commencement Date, Executive shall be granted an equity award representing 3.00% of the pro forma Equity Plan pool
(the “Equity Awards”). The Equity Awards shall be documented separately in an award agreement under the Equity Plan and governed by the terms and conditions set forth in the award agreement and the Equity Plan. 

4. Benefits. 
 (a)
General. During the Employment Term, Executive generally shall be entitled to participate in the retirement, health and welfare benefit plans, practices, policies and arrangements of the Company Group as in effect from time to time
(collectively, “Employee Benefits”). 
 (b) Vacation. Executive shall be entitled to paid vacation on the same basis
generally as other senior executives of the Company Group pursuant to the applicable Company vacation policy, plan or regular practice, as may be modified from time to time. 

(c) Reimbursement of Business Expenses. During the Employment Term, the Company shall reimburse Executive for reasonable and necessary
business expenses incurred by Executive in the performance of Executive’s duties hereunder in accordance with its then-prevailing business expense policy (which shall include, without limitation, appropriate itemization and substantiation of
expenses incurred). 

  
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 (d) Reimbursement of Legal Expenses. Within 30 days following the Commencement Date,
the Company shall reimburse Executive for (or shall pay directly to Executive’s attorneys) reasonable attorneys’ fees incurred by Executive in connection with the review, negotiation, revision and execution of this Agreement and the Equity
Award, subject to a cap of $10,000.00. 
 5. Termination. 

(a) The Employment Term and Executive’s employment hereunder may be terminated by either party at any time and for any reason in the
manner set forth in this Section 5; provided, that Executive shall be required to give the Company at least 60 days’ advance written notice of any termination by Executive other than a resignation for Good
Reason (the “Notice Period”). Notwithstanding any other provision of this Agreement, the provisions of this Section 5 shall exclusively govern Executive’s rights upon termination of employment with the
Company; provided, that Executive’s rights under the Equity Plan (or any other equity plan) and equity incentive award agreement shall, in each case, be governed exclusively by such plan or agreement, as applicable. 

(b) By the Company for Cause or by Executive without Good Reason. 

(i) The Employment Term and Executive’s employment hereunder (A) may be terminated by the Company for Cause with
immediate effect and (B) shall terminate automatically upon the effective date (following the Notice Period) of Executive’s resignation for any reason other than Good Reason. 

(ii) For purposes of this Agreement, “Cause” shall mean (A) any breach by Executive of any of
Executive’s material obligations under this Agreement or the PIIA (as defined below); (B) the continued failure or refusal of Executive to substantially perform the duties reasonably required of Executive as an employee or service provider of
the Company Group; (C) Executive’s commission or conviction of, or plea of guilty or nolo contendere to, (1) a felony or (2) other crime involving fraud or moral turpitude (or any other crime relating to the Company Group
which is, or could reasonably be expected to be, materially injurious to the Company Group); (D) Executive’s theft, dishonesty or other misconduct that is, or could reasonably be expected to be, injurious to the Company Group;
(E) Executive’s unauthorized use, misappropriation, destruction or diversion of any tangible or intangible asset of the Company Group (including, without limitation, Executive’s unauthorized use or disclosure of the Company
Group’s confidential or proprietary information) that is, or could reasonably be expected to be, injurious to the Company Group; (F) any act(s) constituting employment discrimination or sexual harassment; or (G) use of illegal drugs,
or Executive’s abuse of alcohol or prescription drugs, that impairs Executive’s ability to perform Executive’s duties or, as reasonably determined by the Company in good faith, otherwise makes Executive unfit to service an officer of
the Company Group; provided, that, solely with respect to clauses (A) and (B) above, a termination of Executive’s employment for Cause that is susceptible to cure shall not be effective unless the Company first gives such Executive
written notice of its intention to terminate and the grounds for such termination, and such Executive has not, within five business days following receipt of such notice, cured such Cause. 

  
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 (iii) If Executive’s employment is terminated by the Company for Cause,
Executive shall be entitled to receive: 
 (A) the Base Salary through the date of termination; 

(B) reimbursement, within 60 days following receipt by the Company of Executive’s claim for such reimbursement (including
appropriate supporting documentation), for any unreimbursed business expenses properly incurred by Executive in accordance with Company policy prior to Executive’s termination; provided, that such claims for such reimbursement are
submitted to the Company within 90 days following the date of Executive’s termination of employment; and 
 (C) such
Employee Benefits (other than with respect to annual or quarterly bonuses, incentive plans and severance benefits), if any, to which Executive may be entitled, payable in accordance with the terms and conditions of plan, program and policies (the
amounts described in clauses (A) through (C) hereof being referred to as the “Accrued Rights”). 

Following such termination of Executive’s employment by the Company for Cause, except as set forth in this
Section 5(b)(iii), Executive shall have no further rights to any compensation or any other benefits under this Agreement. 

(iv) If Executive resigns for any reason other than Good Reason, provided that Executive will be required to comply with the
Notice Period requirement in Section 5(a), Executive shall be entitled to receive the Accrued Rights. During the Notice Period and subject to the following sentence, Executive shall continue to perform Executive’s
duties and obligations under Section 2 hereto as reasonably requested by the Company. In lieu of all or any portion of the Notice Period, the Company, at its sole election, may elect either to (x) pay to Executive the
Base Salary in lieu of notice (in which case, Executive’s employment shall terminate on the date so elected by the Company) or (y) place Executive on “garden leave” (such period, if elected, the “Garden Leave
Period”). If such Garden Leave Period is elected by the Company, then during the Garden Leave Period, Executive shall (x) remain an employee of the Company but not be required to perform any duties for the Company or attend work and
(y) be eligible for continued Base Salary and medical benefits, but no other compensation, including no incentive compensation, commissions, or continued vesting in equity incentives or other awards. Following such resignation by Executive for
any reason other than Good Reason, except as set forth in this Section 5(b)(iv), Executive shall have no further rights to any compensation or any other benefits under this Agreement. 

  
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 (c) Disability or Death. 

(i) The Employment Term and Executive’s employment hereunder (A) may be terminated by the Company at a time when
Executive has a Disability, with immediate effect and (B) shall terminate automatically upon the Executive’s death. 

(ii) For purposes of this Agreement, “Disability” shall mean any medically determinable physical or mental
impairment resulting in Executive’s inability to engage in any substantial gainful activity, where such impairment is expected to result in death or is expected to last for a continuous period of inability to engage in any substantial gainful
activity of not less than 12 months. The Company and Executive shall reasonably cooperate with each other if a question arises as to whether Executive has become disabled (including, without limitation, submitting to reasonable examinations by one
or more medical doctors and other health care specialists selected by the Company, which such selection is subject to consent of Executive (not to be unreasonably conditioned, withheld or delayed), and authorizing such medical doctors and other
health care specialists to discuss Executive’s condition with the Company). 
 (iii) Upon termination of
Executive’s employment hereunder as a result of Executive’s death or by the Company at a time when Executive has a Disability, Executive or Executive’s estate, survivors or beneficiaries (as the case may be) shall be entitled to
receive: 
 (A) the Accrued Rights; 

(B) any Bonus earned, but unpaid, in respect of any completed bonus period as of the date of termination, paid in accordance
with Section 3(b) (except to the extent payment is otherwise deferred pursuant to any applicable deferred compensation arrangement with the Company, in which case such payment shall be made in accordance with the terms and
conditions of such deferred compensation arrangement) (the “Prior Bonus”); and 
 (C) subject to
Executive’s continued compliance with Section 6 and Section 7 hereof and the PIIA, and the execution and non-revocation of the Release by Executive or
Executive’s estate, survivors or beneficiaries (as the case may be), no later than two and one-half months after the end of the applicable performance period (e.g., fiscal year or fiscal quarter), a
pro-rata portion of the Bonus payable for such performance period in which such termination occurs, based on the achievement of the actual performance objectives and targets for such performance period and a fraction, the numerator of which is the
number of days during such performance period up to and including the date of termination of Executive’s employment and the denominator of which is the number of days in such performance period (the
“Pro-Rated Bonus”). 
 Following such termination of
Executive’s employment hereunder as a result of Executive’s death or by the Company at a time when Executive has a Disability, except as set forth in this Section 5(b)(i), Executive shall have no further rights to
any compensation or any other benefits under this Agreement. 

  
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 (d) By the Company Without Cause (other than by reason of death or Disability);
Resignation by Executive for Good Reason  
 (i) If Executive’s employment is terminated by the Company without
Cause (other than as described in Section 5(b)(i)) or by Executive for Good Reason, Executive shall be entitled to receive: 

(A) the Accrued Rights; 

(B) any Prior Bonus; 

(C) subject to Executive’s continued compliance with Section 6 and
Section 7 hereof and the PIIA, and the execution and non-revocation of the Release, (i) an amount equal to 12 months of then-current Base Salary (which, for the avoidance of
doubt, shall be the Base Salary without giving effect to any reduction that gives rise to a resignation by Executive for Good Reason hereunder), less applicable withholdings and paid in equal monthly installments in accordance with the
Company’s standard payroll practices for 12 months following the date of termination; (ii) a Pro-Rated Bonus and (iii) if Executive elects continuation of Executive’s medical and dental
coverage under the Consolidated Omnibus Budget Reconciliation Act of 1985 (“COBRA”), Executive’s coverage and participation under the Company Group’s medical and dental benefit plans in which Executive was participating
immediately prior to termination of employment pursuant to this Section 5(d)(i) (“Medical and Dental Benefits”) shall continue at the same cost to Executive as the cost for the Medical and Dental Benefits
immediately prior to such termination until the earlier of (x) the 12-month anniversary of the date of termination or (y) the date on which Executive becomes eligible for medical and/or dental
coverage from Executive’s subsequence employer (it being understood that such continuation of coverage may be made by paying Executive a series of monthly payments sufficient, after payment of federal, state and local income taxes, to pay the
applicable portion of the monthly COBRA premium). Executive may choose to continue the Medical and Dental Benefits under COBRA at Executive’s own expense, if any, of the period required by law; and 

(D) to the extent unpaid as of the termination date, the Sign-On Bonus and the
Additional Bonus Payment. 
 Following such termination of employment without Cause by the Company or a resignation by
Executive for Good Reason, except as set forth in this Section 5(d)(i), Executive shall have no further rights to any compensation or any other benefits under this Agreement. 

  
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 (ii) For purposes of this Agreement, “Good Reason” shall
mean any of the following, without Executive’s prior written consent: (A) a material decrease in Executive’s Base Salary or Target Bonus (except for an
across-the-board reduction that applies to all other similarly situated executives of the Company) or failure to pay Base Salary or the Bonus when due; (B) a
material diminution to Executive’s title as in effect on the Effective Date or a material diminution in Executive’s duties, responsibilities or authorities (other than temporarily while physically or mentally incapacitated or as required
by applicable law), measured in the aggregate; or (C) a relocation of Executive’s principal place of employment to any location that is more than 50 miles from Executive’s then-current office or location (which such current office or
location shall be determined disregarding any remote working arrangement that may then be in effect); provided, that no event or condition described in clauses (A) – (C) above will constitute Good Reason unless (x) Executive gives
the Company written notice of such event or condition giving rise to Good Reason within 30 days after Executive first learns of such event or condition, (y) the Company fails to cure such event or condition within 30 days after receipt of such
notice and (z) Executive resigns from employment within 30 days following the expiration of such cure period. 
 (e) Release.
Amounts payable to Executive under Section 5(c)(iii)(B) and Section 5(c)(iii)(C) or Section 5(d)(i)(B), Section 5(d)(i)(C) and
Section 5(d)(i)(D) (the “Conditioned Benefits”) are subject to (i) Executive’s (or Executive’s estate’s) execution and non-revocation of a release
of claims, substantially in the form attached hereto as Exhibit I (the “Release”), within 60 days following the date of termination and (ii) the expiration of any revocation period contained in such Release. Further, to the
extent that any of the Conditioned Benefits constitutes “nonqualified deferred compensation” for purposes of Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”) or the 60-day period following the date of termination begins in one calendar year and ends in a second calendar year, any payment of any amount or provision of any benefit otherwise scheduled to occur prior to the 60th
day following the date of Executive’s termination of employment hereunder, but for the condition on executing the Release as set forth herein, shall not be made until the first regularly scheduled payroll date following such 60th day
(regardless of when the Release is delivered), after which any remaining Conditioned Benefits shall thereafter be provided to Executive according to the applicable schedule set forth herein. 

(f) Notice of Termination; Board/Committee Resignation. Any purported termination of employment by the Company or by Executive (other
than due to Executive’s death) pursuant to Section 5 of this Agreement shall be communicated by written Notice of Termination to the other party hereto. For purposes of this Agreement, a “Notice of
Termination” shall mean a notice which shall indicate the specific termination provision in this Agreement relied upon and shall set forth in reasonable detail the facts and circumstances claimed to provide a basis for termination of
employment under the provision so indicated. Upon termination of Executive’s employment for any reason, Executive agrees to resign, as of the date of such termination and to the extent applicable, from any Company Group member’s board of
directors (and any committees thereof) and the board of directors or comparable governing bodies (and any committees thereof) of any other Company Group member. Failure to provide such resignation within 10 business days following the Company’s
request shall result in forfeiture of the amounts otherwise payable under Section Error! Reference source not found. (other than the Accrued Rights). 

  
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 (g) Suspension. If the Company has reasonable grounds to believe that an event
constituting “Cause” may have occurred, the Company shall have the right to suspend any or all of Executive’s duties, functions, responsibilities or authorities, or require Executive to take “garden leave” for such
reasonable period and on such terms as it considers appropriate, including a requirement that Executive shall not be present on the Company’s premises or contact any of its suppliers, clients, business relations, customers or staff. Any
suspension and/or garden leave pursuant to this Section 5(g) will be on full pay, and Executive’s benefits under this Agreement will continue to be provided. 

6. Non-Competition; Non-Solicitation. Executive
acknowledges and reaffirms Executive’s understanding of, and agreement to comply with, all of the post-employment obligations under the Employee Proprietary Information, Inventions Assignment,
Non-Competition and Non-Solicitation Agreement, in substantially the form attached hereto as Exhibit III, by and between the Company and Executive (the
“PIIA”). Executive acknowledges and recognizes the highly competitive nature of the businesses of the Company Group and its affiliates, and further acknowledges and recognizes that Executive has received, and will receive,
Confidential Information (as defined below) and other trade secrets of the Company Group, and accordingly agrees as follows: 
 (a) Non-Competition. 
 (i) During the Employment Term and until the 12-month anniversary of Executive’s termination of employment or services with the Company Group (the “Restricted Period”), Executive will not, whether on Executive’s own behalf or on
behalf of or in conjunction with any person, firm, partnership, joint venture, association, corporation or other business organization, entity or enterprise whatsoever (“Person”), directly or indirectly solicit or assist in
soliciting in competition with the Company Group the business of any then-current or prospective client or customer with whom Executive (or Executive’s direct reports) had personal contact or dealings on behalf of the Company during the one-year period preceding Executive’s termination of employment. 
 (ii) During the
Restricted Period, Executive will not directly or indirectly: 
 (A) engage in any business activities involving any
Competing Business, individually or through an entity, as an employee, director, officer, owner, investor, partner, member, consultant, contractor, agent, joint venturer or otherwise, in any geographical area where any member of the Company Group
engages in its business; 
 (B) acquire a financial interest in, or otherwise become actively involved with, any Competing
Business, directly or indirectly, as an individual, partner, shareholder, officer, director, principal, agent, trustee or consultant; or 

(C) interfere with, or attempt to interfere with, business relationships (whether formed before, on or after the date of this
Agreement) between the members of the Company Group and any of their clients, customers, suppliers, partners, members or investors. 

  
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 (iii) Notwithstanding anything to the contrary in this Agreement or the
PIIA, Executive may, directly or indirectly, own, solely as an investment, securities of any Competing Business which are publicly traded on a national or regional stock exchange or on the over-the-counter market if Executive (x) is not a controlling person of, or a member of a group which controls, such Competing Business and (y) does not, directly or indirectly, own 2% or more of
any class of securities of such Competing Business. 
 (iv) For purposes of this Agreement, “Competing
Business” means any business activities involving in any way (A) the business of online, web-based or mobile-based applications established, operated or used for the purposes of (x)
“meeting” or “connecting” functionality enabling users to communicate with both known and previously unknown third parties, including, without limitation, professional networking; or (y) matchmaking for dating or romance; or
(B) any line of business in which any member of the Company Group had demonstrable plans to engage while Executive was employed by the Company and of which Executive was aware. 

(b) Employee Non-Solicitation. During the Restricted Period, Executive will not, whether on
Executive’s own behalf or on behalf of or in conjunction with any Person, directly or indirectly: 
 (i) solicit or
encourage any employee of the Company Group to leave the employment of the Company Group; 
 (ii) hire or solicit for
employment any employee who was employed by the Company Group as of the date of Executive’s termination of employment with the Company for any reason or who left the employment of the Company Group coincident with, or within one year prior to,
the date of Executive’s termination of employment with the Company for any reason; or 
 (iii) encourage any material
consultant of the Company Group to cease working with the Company Group. 
 (c) Customer
Non-Solicitation. During the Restricted Period, Executive will not, whether on Executive’s own behalf or on behalf of or in conjunction with any Person, directly or indirectly: 

(i) solicit or induce any customer, supplier, licensee, or other business relation (or any actively sought prospective
customer, supplier, licensee, or other business relation) of any member of the Company Group to cease doing business with, materially reduce the amount of business conducted with any member of the Company Group, interfere with the relationship
between any such customer, supplier, licensee, or other business relation (or any actively sought prospective customer, supplier, licensee, or other business relation by such Executive) and any member of the Company Group; or 

(ii) knowingly or intentionally assist any Person in any substantive or direct way to do, or attempt to do, anything prohibited
by clause (i) above. 

  
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 (d) Non-Disparagement. During the Employment
Term and following a termination of employment for any reason, Executive agrees not to make, or cause any other Person to make, any communication that is intended to defame or disparage, has the effect of defaming or disparaging, or is in any manner
likely to be harmful to, or to the business or personal reputation of, the Company or any of its affiliates, agents or advisors (or any of its or their respective employees officers or directors (it being understood that comments made in
Executive’s good faith performance of Executive’s duties hereunder shall not be deemed disparaging or defamatory for purposes of this Agreement). 

(e) It is expressly understood and agreed that although Executive and the Company consider the restrictions contained in this
Section 6 to be reasonable and necessary to protect the Company’s legitimate business interests and of the Company’s contemplated grant of incentive equity interests to Executive, if a final judicial determination
is made by a court of competent jurisdiction that the time or territory or any other restriction contained in this Agreement or the PIIA is an unenforceable restriction against Executive, the provisions of this Agreement or the PIIA, as applicable,
shall not be rendered void but shall be deemed amended to apply as to such maximum time and territory and to such maximum extent as such court may judicially determine or indicate to be enforceable. Alternatively, if any court of competent
jurisdiction finds that any restriction contained in this Agreement or the PIIA is unenforceable, and such restriction cannot be amended so as to make it enforceable, such finding shall not affect the enforceability of any of the other restrictions
contained herein. 
 (f) The period of time during which the provisions of this Section 6 shall be in effect shall
be extended by the length of time during which Executive is in breach of the terms hereof as determined by any court of competent jurisdiction on the Company’s application for injunctive relief. The period of time during which the provisions of
this Section 6 shall be in effect shall be reduced by the Garden Leave Period (if elected). 
 (g) The provisions
of this Section 6 shall survive the termination of Executive’s employment for any reason. 
 7.
Confidentiality; Intellectual Property. 
 (a) Confidentiality. 

(i) Executive will not at any time (whether during or after Executive’s employment with the Company), (x) retain or use
for the benefit, purposes or account of Executive or any other Person; or (y) disclose, divulge, reveal, communicate, share, transfer or provide access to any Person outside any Company Group member (other than Executive’s professional
advisers who are bound by confidentiality obligations or otherwise in performance of Executive’s duties under Executive’s employment and pursuant to customary industry practice), any non-public,
proprietary or confidential information (in any form or medium, including text, digital or electronic) – including, without limitation, trade secrets, know-how, research and development, software,
databases, inventions, processes, formulae, technology, designs and other intellectual property, information concerning finances, investments, profits, pricing, costs, products, services, vendors, customers, clients, partners, investors, personnel,
compensation, 

  
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recruiting, training, advertising, sales, marketing, promotions, government and regulatory activities and approvals (in any form or medium, tangible or intangible) – concerning the past,
current or future business, activities and operations of any Company Group member and/or any third party that has disclosed or provided any of same to any Company Group member on a confidential basis (“Confidential Information”)
without the prior written authorization of the Company. 
 (ii) “Confidential Information” shall not include
any information that is (A) generally known to the industry or the public other than as a result of Executive’s breach of this covenant; (B) made legitimately available to Executive by a third party without breach of any
confidentiality obligation or other wrongful act of which Executive has knowledge; or (C) required by law to be disclosed; provided, that with respect to subsection (C) Executive shall (to the extent legally permissible and
reasonably practicable) give prompt written notice to the Company of such requirement, disclose no more information than is so required, and reasonably cooperate with any attempts by any Company Group member to obtain a protective order or similar
treatment. 
 (iii) Except as required by law, Executive will not disclose to anyone, other than Executive’s family (it
being understood that, in this Agreement, the term “family” refers to Executive, Executive’s spouse, spouse equivalent, children, parents, spouse’s parents and spouse equivalent’s parents) and advisors, the existence or
contents of this Agreement and the PIIA; provided, that Executive may disclose to any prospective future employer the provisions of Section 6 and Section 7 of this Agreement and the PIIA.
This Section 7(a)(iii) shall terminate if the Company publicly discloses a copy of this Agreement (or, if the Company publicly discloses summaries or excerpts of this Agreement, to the extent so disclosed). 

(iv) Upon termination of Executive’s employment with the Company for any reason, Executive shall (A) cease and not
thereafter commence use of any Confidential Information or intellectual property (including without limitation, any patent, invention, copyright, trade secret, trademark, trade name, logo, domain name or other source indicator) owned or used by any
Company Group; and (B) immediately destroy, delete, or return to the Company, at the Company’s option, all originals and copies in any form or medium (including memoranda, books, papers, plans, computer files, letters and other data) in
Executive’s possession or control (including any of the foregoing stored or located in Executive’s office, home, laptop or other computer, whether or not Company property) that contain Confidential Information, except that Executive may
retain only those portions of any personal notes, notebooks and diaries that do not contain any Confidential Information. 

(v) Nothing in this Agreement or the PIIA shall prohibit or impede Executive from communicating, cooperating or filing a
complaint with any U.S. federal, state or local governmental or law enforcement branch, agency or entity (or similar bodies of relevant foreign jurisdictions) (collectively, a “Governmental Entity”) with respect to possible
violations of any applicable law or regulation, or otherwise making disclosures to any Governmental Entity, in each case, that are protected under the whistleblower provisions of any such law or regulation; provided, that in each case such
communications and disclosures are consistent with applicable law and nothing herein shall preclude Executive’s right to receive an award from a Governmental Entity for information provided under any whistleblower program. Executive does not
need the prior authorization of (or to give notice to) the Company regarding any such communication or disclosure. 

  
 12 

 (vi) Pursuant to the Defend Trade Secrets Act of 2016, Executive hereby
confirms that Executive understands and acknowledges that Executive shall not be held criminally or civilly liable under any applicable federal or state trade secret law for the disclosure of a trade secret that is made (A) in confidence to a
government official or to an attorney solely for the purpose of reporting or investigating a suspected violation of law, or (B) in a complaint or other document filed in a lawsuit or other proceeding, if such filing is made under seal.
Executive understands and acknowledges further that if Executive files a lawsuit for retaliation by an employer for reporting a suspected violation of law, Executive may disclose the trade secret to Executive’s attorney and use the trade secret
information in the court proceeding, if Executive (x) files any document containing the trade secret under seal and (y) does not disclose the trade secret, except pursuant to court order. Moreover, Executive does not need the prior
authorization of (or to give notice to) the Company regarding any such communication or disclosure. Except as required by applicable law, under no circumstance will Executive be authorized to disclose any information covered by attorney-client
privilege or attorney work product of the Company, without prior written consent of the Company’s General Counsel or other officer designated by the Company. 

(b) Intellectual Property. 

(i) If Executive creates, invents, designs, develops, contributes to or improves any works of authorship, inventions, concepts,
intellectual property, materials, trademarks or similar rights, documents or other work product (including without limitation, research, reports, software, algorithms, techniques, databases, systems, applications, presentations, textual works,
content, improvements, or audiovisual materials), whether or not patentable or registrable under patent, trademark, copyright or similar laws (“Works”), either alone or with third parties, at any time during Executive’s
employment by the Company Group members and within the scope of such employment and/or with the use of any resources of any Company Group member or their respective affiliates (“Company Group Works”), Executive shall promptly and
fully disclose same to such Company Group members. Executive agrees that all Company Group Works shall be the sole and exclusive property and intellectual property of the Company. Notwithstanding the foregoing, Executive hereby irrevocably assigns,
transfers and conveys (and agrees to so assign, transfer and convey), to the maximum extent permitted by applicable law, all of Executive’s right, title, and interest therein (including rights under patent, industrial property, copyright,
trademark, trade secret, unfair competition, other intellectual property laws, and related laws) to the Company Group members to the extent ownership of any such rights does not vest originally in such Company Group members whether as a “work
made for hire” or by virtue of the prior sentence. If Executive creates any written records (in the form of notes, sketches, drawings, or any other tangible form or media) of any Company Group Works, Executive will keep and maintain same. The
records will be available to and remain the sole property and intellectual property of the Company Group members at all times. 

  
 13 

 (ii) Executive hereby assigns and agrees to assign all rights of
attribution, paternity, integrity, modification, disclosure and withdrawal, and any other rights throughout the world that may be known as or referred to as “moral rights,” “artist’s rights,” “droit moral,” or the
like (collectively, “Moral Rights”) related to any Company Group Works. To the extent that Moral Rights cannot be assigned under applicable law, Executive hereby waives and agrees not to enforce any and all such Moral Rights,
including, without limitation, any limitation on subsequent modification, to the fullest extent permitted under applicable law. 

(iii) Executive shall take all requested actions and execute all requested documents (including any licenses or assignments
required by a government contract) at the expense of any Company Group member (but without further remuneration) to assist the applicable Company Group member or its affiliates in validating, maintaining, protecting, enforcing, perfecting,
recording, patenting or registering any of the Company Group members’ rights in the Company Group Works. Executive hereby designates and appoints the Company and its designees as Executive’s agent and attorney-in-fact, to act for and in Executive’s behalf and stead to execute and file documents and to do all other lawfully permitted acts in connection with the foregoing to the extent Executive is
unable or unwilling to do so. This power of attorney is coupled with an interest and is irrevocable. Executive shall not take any actions inconsistent with the Company’s ownership rights set forth in this Section 7,
including by filing to register any Company Group Works in Executive’s own name. 
 (iv) Executive shall not improperly
use for the benefit of, bring to any premises of, divulge, disclose, communicate, reveal, transfer or provide access to, or share with any Company Group member or their respective affiliates any confidential, proprietary or non-public information or intellectual property relating to a former employer or other third party without the prior written permission of such third party. Executive shall comply with all relevant policies and
guidelines of the Company Group that are from time to time previously disclosed to Executive, including regarding the protection of Confidential Information and intellectual property and potential conflicts of interest. 

(v) Executive has listed on the attached Exhibit II, Works that are owned by Executive, in whole or jointly with others
prior to Executive’s employment with the Company (collectively, “Prior Works”). Executive shall not use any Prior Work during Executive’s employment with the Company, without prior written consent of the Company. If,
during Executive’s employment with the Company, Executive uses or incorporates into any Company product, service or process any Prior Work (or any portion of a Prior Work), in any manner whatsoever, Executive grants the Company a perpetual (or
the maximum time period allowed by applicable law), sublicensable, assignable, royalty-free right and worldwide license to use, modify, reproduce, reduce to practice, market, distribute, communicate and/or sell such Prior Work or portion of such
Prior Work used by Executive in such Company product, service or process. 

  
 14 

 (c) The provisions of Section 7 hereof shall survive the
termination of Executive’s employment for any reason (except as otherwise set forth in Section 7(a)(iv) hereof). 

8. Specific Performance. Executive acknowledges and agrees that the remedies of the Company Group at law for a breach or threatened
breach of any of the provisions of Section 6 and Section 7 of this Agreement or the PIIA would be inadequate and the Company Group would suffer irreparable damages as a result of such breach or
threatened breach. In recognition of this fact, Executive agrees that, in the event of such a breach or threatened breach, in addition to any remedies at law, any of the Company Group, without posting any bond, shall be entitled, in addition to any
other remedy available at law or equity, to cease making any payments or providing any benefit otherwise required by this Agreement and may be entitled to obtain equitable relief in the form of specific performance, temporary restraining order,
temporary or permanent injunction or any other equitable remedy which may then be available. In addition, upon any breach of Section 6 or Section 7 of this Agreement or the PIIA, Executive shall
promptly return to the Company Group upon request all cash payments made to Executive pursuant to Section 5 (if any), less any amounts paid by Executive as taxes in respect of such payments (unless such taxes are actually
recovered by Executive from the relevant Governmental Authority, in which case such tax amounts also shall be returned to the Company Group). Any determination under this Section 8 of whether Executive is in compliance with
Section 6 and Section 7 hereof and with the PIIA shall be determined based solely on the contractual provisions provided therein and the facts and circumstances of Executive’s actions without
regard to whether the Company Group could obtain an injunction or other relief under the law of any particular jurisdiction. 
 9.
Miscellaneous. 
 (a) Indemnification; Directors’ and Officers’ Insurance. The Company shall indemnify and hold
Executive harmless from and against any and all liabilities, obligations, losses, damages, fines, taxes and interest and penalties thereon (other than taxes based on fees or other compensation received by Executive from the Company), claims,
demands, actions, suits, proceedings (whether civil, criminal, administrative, investigative or otherwise), costs, expenses and disbursements (including reasonable and documented legal and accounting fees and expenses, costs of investigation and
sums paid in settlement) of any kind or nature whatsoever (collectively, “Claims and Expenses”), which may be imposed on, incurred by or asserted at any time against Executive that arises out of or relates to Executive’s
service as an officer, director or employee, as the case may be, of any Company Group member, or Executive’s service in any such capacity or similar capacity with an affiliate of the Company Group or other entity at the request of the Company
Group; provided, that Executive shall not be entitled to indemnification hereunder against any Claims or Expenses that are finally determined by a court of competent jurisdiction to have resulted from any act or omission that (i) is a
criminal act by Executive or that Executive had no reasonable cause to believe was lawful or (ii) constitutes fraud or willful misconduct by Executive. The Company shall pay the expenses (including reasonable legal fees and expenses and costs
of investigation) incurred by Executive in defending any such claim, demand, action, suit or proceeding as such expenses are incurred by Executive and in advance of the final disposition of such matter; provided, that Executive undertakes to
repay such expenses if it is determined by agreement between Executive and the Company or, in the absence of such an agreement, by a final judgment of a court of competent jurisdiction that Executive is not entitled to be indemnified by the Company
Group. The Company (or other Company Group member) will maintain directors’ and officers’ insurance providing coverage in such scope and subject to such limits as the Company determines, in its discretion, is appropriate, but in all cases
such scope and limitations will apply to Executive in the same manner as applies to all other C-suite executives of the Company generally. 

  
 15 

 (b) Governing Law. This Agreement shall be governed by and construed in accordance
with the laws of the State of Delaware, without regard to conflicts of laws principles thereof that would direct the application of the law of any other jurisdiction (except that the provisions of Section 6 shall be
governed by the law of the State of Texas, without regard to conflicts of laws principles thereof that would direct the application of the law of any other jurisdiction). 

(c) Jurisdiction; Venue. For purposes of Section 8, above, each of the parties hereto hereby irrevocably
submits to the exclusive jurisdiction of any federal or state court sitting in the State of Delaware over any suit, action or proceeding arising out of or relating to this Agreement and each of the parties agrees that any action relating in any way
to this Agreement must be commenced only in the courts of Delaware, federal or state. Each of the parties hereto hereby irrevocably waives, to the fullest extent permitted or not prohibited by law, any objection which it may now or hereafter have to
the laying of the venue of any such suit, action or proceeding brought in such a court and any claim that any such suit, action or proceeding brought in such a court has been brought in an inconvenient forum. Each of the parties hereto hereby
irrevocably consents to the service of process in any suit, action or proceeding by sending the same by certified mail, return receipt requested, or by recognized overnight courier service, to the address of such party set forth in
Section 9(k). 
 (d) Arbitration. 

(i) Except as provided in Section 8, above, or prohibited by law, any dispute or controversy as to
the interpretation or enforceability of this Agreement or any other agreement entered into between the Company and Executive or any claim or cause of action of any of the Parties thereto against the other relating to Executive’s employment or
the termination thereof shall be resolved by binding arbitration with the American Arbitration Association (“AAA”) pursuant to its rules for the resolution of employment disputes. Included within this arbitration provision are
claims under Title VII of the Civil Rights Act of 1964, Chapter 21 of the Texas Labor Code, the Texas Commission on Human Rights Act, the Age Discrimination in Employment Act of 1967, the Americans with Disabilities Act, any state or local law
prohibiting discrimination in employment, the Employee Polygraph Protection Act, the Occupational Safety and Health Act, the Family and Medical Leave Act, any federal civil rights act, as well as claims for retaliation for filing a wage claim or a
worker’s compensation claim, wrongful failure or refusal to hire or promote, wrongful termination, breach of contract, slander, libel, invasion of privacy, intentional infliction of emotional distress, tortious interference with contractual or
other relations, assault or any other cause of action. This provision applies to complaints concerning hiring, discharge, promotion, transfer, lay-off, wages, harassment, retaliation, work assignments,
reasonable accommodations required by law, breach of contract, or any other term or condition of employment. These provisions apply to claims whether made against the Company, or against any of its affiliates, agents, representatives and/or
employees. This Agreement to arbitrate does not apply to claims for worker’s compensation or unemployment benefits. 

  
 16 

 (ii) Arbitration is governed by the Federal Arbitration Act, 9 U.S.C. §§ 1-16. If for any reason these arbitration provisions are deemed by a court to not be enforceable under the Federal Act, they will be enforced under the Texas General Arbitration Act. 

(iii) The arbitration shall be held in Austin, Texas before one arbitrator who shall be selected in accordance with the
provisions of the AAA rules. The decision of the arbitrator shall be final and binding and neither Party shall have the right to appeal the substantive findings of the arbitrator. Both parties agree to keep strictly confidential and not to make any
public disclosures concerning any claim for arbitration or the arbitration itself, except as may be required or allowed by law. Anything herein to the contrary notwithstanding, this provision shall not prohibit nor limit any party’s right to
apply to a court of competent jurisdiction for ancillary or injunctive relief prior to or during the pending of the arbitration. 

(iv) There will be no right or authority for any dispute to be brought, heard or arbitrated as a class action and/or as a
collective action (the “Class Action Waiver”). Nor shall any arbitrator have the authority to hear or arbitrate any such dispute, regardless of any other language in this Agreement, or any provision of any of the
rules or procedures of the AAA that might otherwise apply including, without limitation, the AAA Supplemental Rules for Class Action Arbitration. No arbitrator shall have the right to interpret the extent, applicability and/or enforceability of
this Class Action Waiver. Any issue or dispute as to whether this Agreement permits such class and/or collective action arbitration shall be resolved and/or interpreted solely by a court of competent jurisdiction. 

(e) Entire Agreement; Amendments. This Agreement (including, without limitation, the schedules and exhibits attached hereto) contains
the entire understanding of the parties with respect to the employment of Executive by any member of the Company Group, and supersedes all prior agreements and understandings (including, without limitation, the Offer Letter between Executive and the
Company, dated as of July 21, 2020, and any verbal agreements or understandings) between Executive and any member of the Company Group regarding the terms and conditions of Executive’s employment with the Company Group, with the exception
of any applicable prior invention assignment or the protections that exist under the terms of any applicable long term incentive plan (or any earned compensation, including under any retirement or deferred compensation plans). In addition, if the
Company Group is a party to one or more agreements with Executive related to the matters subject to Section 6 or Section 7, such other agreement(s) (including, without limitation, the PIIA) shall
remain in full force and effect and continue in addition to this Agreement, including, without limitation, any covenants pertaining to confidentiality, nondisclosure, non-competition, intellectual property, non-solicitation and non-disparagement applicable to Executive. There are no restrictions, agreements, promises, warranties, covenants or undertakings between the parties with
respect to the subject matter herein other than those expressly set forth herein. This Agreement (including, without limitation, the exhibits attached hereto) may not be altered, modified, or amended except by written instrument signed by the
parties hereto. 

  
 17 

 (f) No Waiver. The failure of a party to insist upon strict adherence to any term of
this Agreement on any occasion shall not be considered a waiver of such party’s rights or deprive such party of the right thereafter to insist upon strict adherence to that term or any other term of this Agreement. 

(g) Set Off; No Mitigation. The Company’s obligation to pay Executive the amounts provided herein and to make the arrangements
provided hereunder shall be subject to set-off, counterclaim or recoupment of amounts owed by Executive to any Company Group member. Executive shall not be required to mitigate the amount of any payment provided for pursuant to this Agreement by
seeking other employment, and such payments shall not be reduced by any compensation or benefits received from any subsequent employer (except as provided for in Section 5(d)(i)(C)(iii)), self-employment or other endeavor.

 (h) Severability. In the event that any one or more of the provisions of this Agreement shall be or become invalid, illegal or
unenforceable in any respect, the validity, legality and enforceability of the remaining provisions of this Agreement shall not be affected thereby. 

(i) Assignment. This Agreement, and all of Executive’s rights and duties hereunder, shall not be assignable or delegable by
Executive. Any purported assignment or delegation by Executive in violation of the foregoing shall be null and void ab initio and of no force and effect. This Agreement may be assigned by the Company to a person or entity which is a successor
in interest (“Successor”) to all or any parties of the business operations of the Company, or to any Company Group member. Upon such assignment, the rights and obligations of the Company hereunder shall become the rights and
obligations of such Successor. 
 (j) Compliance with Code Section 409A. 

(i) The intent of the parties is that payments and benefits under this Agreement comply with or be exempt from Code
Section 409A and, accordingly, to the maximum extent permitted, this Agreement shall be interpreted to be in compliance therewith. If any provision of this Agreement (or of any award of compensation, including equity compensation or benefits)
would cause Executive to incur any additional tax or interest under Code Section 409A, the Company shall, after consulting with and receiving the approval of Executive, reform such provision in a manner intended to avoid the incurrence by
Executive of any such additional tax or interest. 
 (ii) A termination of employment shall not be deemed to have occurred
for purposes of any provision of this Agreement providing for the payment of any amounts or benefits that are considered nonqualified deferred compensation under Code Section 409A upon or following a termination of employment unless such
termination is also a “separation from service” within the meaning of Code Section 409A, and, for purposes of any such provision of this Agreement, references to a “termination,” “termination of employment” or like
terms shall mean “separation from service.” The determination of whether and when a separation from service has occurred for proposes of this Agreement shall be made in accordance with the presumptions set forth in Section 1.409A-1(h) of the Treasury Regulations. 

  
 18 

 (iii) Any provision of this Agreement to the contrary notwithstanding, if at
the time of Executive’s separation from service, the Company determines that Executive is a “specified employee,” within the meaning of Code Section 409A, then to the extent any payment or benefit that Executive becomes entitled
to under this Agreement on account of such separation from service would be considered nonqualified deferred compensation under Code Section 409A, such payment or benefit shall be paid or provided at the date which is the earlier of
(x) six months and one day after such separation from service and (y) the date of Executive’s death (the “Delay Period”). Upon the expiration of the Delay Period, all payments and benefits delayed pursuant to this
Section 9(j) (whether they would have otherwise been payable in a single sum or in installments in the absence of such delay) shall be paid or provided to Executive in a lump-sum, and
any remaining payments and benefits due under this Agreement shall be paid or provided in accordance with the normal payment dates specified for them herein. 

(iv) Any reimbursements and in-kind benefits provided under this Agreement that
constitute deferred compensation within the meaning of Code Section 409A shall be made or provided in accordance with the requirements of Code Section 409A, including that (A) in no event shall any fees, expenses or other amounts
eligible to be reimbursed by the Company under this Agreement be paid later than the last day of the calendar year next following the calendar year in which the applicable fees, expenses or other amounts were incurred; (B) the amount of
expenses eligible for reimbursement, or in-kind benefits that the Company is obligated to pay or provide, in any given calendar year shall not affect the expenses that the Company is obligated to reimburse, or
the in-kind benefits that the Company is obligated to pay or provide, in any other calendar year, provided that the foregoing clause (B) shall not be violated with regard to expenses reimbursed under any
arrangement covered by Code Section 105(b) solely because such expenses are subject to a limit related to the period the arrangement is in effect; and (C) Executive’s right to have the Company pay or provide such reimbursements and in-kind benefits may not be liquidated or exchanged for any other benefit. 
 (v) For
purposes of Code Section 409A, Executive’s right to receive any installment payments shall be treated as a right to receive a series of separate and distinct payments. Whenever a payment under this Agreement specifies a payment period with
reference to a number of days (for example, “payment shall be made within 30 days following the date of termination”), the actual date of payment within the specified period shall be within the sole discretion of the Company. In no event
may Executive, directly or indirectly, designate the calendar year of any payment to be made under this Agreement, to the extent such payment is subject to Code Section 409A. 

(k) Notice. For the purpose of this Agreement, notices and all other communications provided for in the Agreement shall be in writing
and shall be deemed to have been duly given when delivered by hand or overnight courier or three days after it has been mailed by United States registered mail, return receipt requested, postage prepaid, addressed to the respective addresses set
forth below in this Agreement, or to such other address as either party may have furnished to the other in writing in accordance herewith, except that notice of change of address shall be effective only upon receipt. 

  
 19 

 If to the Company: 

Bumble Trading LLC 
 1105 W. 41st Street, Suite A 
 Austin, TX 78756 

Attention:   General Counsel 

with a copy (which shall not constitute notice) to: 

The Blackstone Group Inc. 
 345
Park Avenue 
 New York, New York 10154 

Attention:   Martin J. Brand 

                   Jon Korngold 

and 
 Simpson Thacher &
Bartlett LLP 
 425 Lexington Avenue 

New York, New York 10017 

Attention:   Gregory T. Grogan 

If to Executive: 
 To the most
recent address of Executive set forth in the personnel records of the Company. 
 (l) Executive Representation. Executive hereby
represents to the Company that the execution and delivery of this Agreement by Executive and the Company and the performance by Executive of Executive’s duties hereunder shall not constitute a breach of the terms of any employment agreement or
other agreement or written policy to which Executive is a party or otherwise bound. Executive hereby further represents that Executive is not subject to any restrictions on Executive’s ability to solicit, hire or engage any employee or other
service provider or that could restrict the ability of Executive to perform Executive’s duties hereunder. Executive agrees that the Company is relying on the foregoing representations in entering into this Agreement and related equity-based
award agreements. 
 (m) Cooperation. Executive shall provide Executive’s reasonable cooperation in connection with any pending
claim, litigation, regulatory or administrative proceeding involving any Company Group member (or any appeal from any action or proceeding) arising out of or related to the period when Executive was employed by any Company Group member. In the event
that Executive’s cooperation is requested after the termination of Executive’s employment, the applicable Company Group member shall (i) use its reasonable efforts to minimize interruptions to Executive’s personal and
professional schedule and (ii) reimburse Executive for all reasonable and appropriate out-of-pocket expenses actually incurred by Executive in connection with such
cooperation upon reasonable substantiation of such expenses. Executive agrees to promptly inform the Company Group if (i) Executive becomes aware of any claims that may be filed or threatened against the Company Group or its affiliates, other
than as may be filed by Executive and (ii) to the extent Executive is legally permitted, if Executive is asked to assist in any investigation of the Company Group or its affiliates (or their actions), regardless of whether a lawsuit or other
proceeding has then been filed against the Company Group or its affiliates with respect to such investigation, and shall not do so unless legally required. 

  
 20 

 (n) Withholding Taxes. The Company may withhold from any amounts payable under this
Agreement such federal, state and local taxes as may be required to be withheld pursuant to any applicable law or regulation. 
 (o)
Counterparts. This Agreement may be signed in counterparts, each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument. 

[Signatures Follow] 

  
 21 

 IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as of the day and
year first above written. 
  

			
	BUMBLE TRADING LLC
	
	            /s/ Whitney Wolfe
Herd

	By:	 	Whitney Wolfe Herd
	Title:	 	Authorized Signatory

 IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as of the day and
year first above written. 
  

	
	EXECUTIVE
	
	 /s/ Anuradha Subramanian

	Anuradha SubramanianEX-10.12

 Exhibit 10.12 

 

			
	 DATED
	 	 11 October, 2016

 BADOO LIMITED (1) 

and 
 IDAN WALLICHMAN
(2) 
  
  

SERVICE AGREEMENT 
  

 
 Mishcon de Reya

 LLP Africa House 
 70 Kingsway

 London WC2B 6AH 
 Tel: [phone
number] 
 Fax: [fax number] 

Ref: [reference number] 

 THIS AGREEMENT IS DATED 2016 

PARTIES: 
  

	(1)	 Badoo Limited whose registered office is at 13 Hawley Crescent, London, NW1 8NP (the
“Employer”); and 

  

	(2)	 ldan Wallichman of [address] (“you”)  

AGREED TERMS: 
  

	1.	 DEFINITIONS 

  

	1.1	 In this agreement, the following expressions have the following meanings: 

the “Board” means the board of directors for the time being of the Employer or any committee of the board of directors
duly appointed by it; 
 “Confidential Information” means all and any information, in whatever form, of or relating
to the Employer or any member of the Group which you (or, where the context so requires, another person) have obtained by virtue of your employment or engagement and which the Employer or any member of the Group regards as confidential, including
(but not limited to): 
  

	 	(a)	 financial information, results and forecasts, sales targets and statistics, market share and pricing
statistics, profit margins, price lists, discounts, credit and payment policies and procedures; 

  

	 	(b)	 information relating to business methods, corporate plans, business strategy, marketing plans, management
systems, maturing new business opportunities, tenders, advertising and promotional material; 

  

	 	(c)	 information relating to and details of customers, prospective customers, suppliers and prospective suppliers
including their identities, business requirements and contractual arrangements and negotiations with the Employer or any member of the Group; 

  

	 	(d)	 details of employees, officers and workers of and consultants to the Employer or any member of the Group, their
remuneration details, job skills, experience and capabilities and other personal information; 

  

	 	(e)	 information relating to trade secrets, research activities, development projects, inventions, designs, know-how, technical specification and other technical information in relation the development or supply of any future product or service of the Employer or any member of the Group and information concerning the
intellectual property portfolio and strategy of the Employer or any member of the Group; and 

  

	 	(f)	 any inside information (as defined in section 118C of the Financial Services and Markets Act 2000)

  

	 	(g)	 any information in respect of which the Employer or any member of the Group is bound by an obligation of
confidence to a third party but excluding any information which: 

  

	 	(i)	 is part of your own stock in trade; 

	 	(ii)	 is readily ascertainable to persons not connected with the Employer or any member of the Group without
significant expenditure of labour, skill or money; or 

  

	 	(iii)	 which becomes available to the public generally other than by reason of a breach by you of your obligations
under this agreement; 

 “Copies” means copies or records of any Confidential Information in
whatever form (including, without limitation, in written, oral, visual or electronic form or on any magnetic or optical disk or memory and wherever located) including, without limitation, extracts, analysis, studies, plans, compilations or any other
way of representing or recording and recalling information which contains, reflects or is derived or generated from Confidential Information. 

the “Employment” means your employment under this agreement; 

“Garden Leave” means any period during which the Employer exercises its rights under clause 16; 

“Group” means the Employer, any subsidiary undertaking or parent undertaking of the Employer and any subsidiary
undertaking of any such parent undertaking and “member of the Group” includes any undertaking in the Group. In this Agreement, “subsidiary undertaking” and “parent undertaking” have the meanings set out in
sections 1161 and 1162 of the Companies Act 2006, modified so that: sections 1162(2)(c) and 1162(4) do not apply; and in section 1162(3)(b), without limitation, a person is deemed to be “acting on behalf of’ an undertaking or any of its
subsidiary undertakings if any of that undertaking’s shares are registered in the name of that person (i) as bare nominee; or (ii) by way of security or in connection with the taking of security. For the avoidance of doubt, the
definition of “undertaking” in section 1161, without limitation, includes limited liability partnerships; 

“HMRC” means HM Revenue and Customs; 

“Intellectual Property Rights” means patents, rights to Inventions, copyright and related rights, trade marks, trade
names and domain names, rights in get-up, rights in goodwill or to sue for passing off, rights in designs, rights in computer software, database rights, rights in confidential information (including know-how and trade secrets) and any other intellectual property rights, in each case whether registered or unregistered and including all applications (or rights to apply) for, and renewals or extensions of, such
rights and all similar or equivalent rights or forms of protection which may now or in the future subsist in any part of the world; 

“Inventions” means inventions, ideas and improvements, whether or not patentable, and whether or not recorded in any
medium; and 
 “Investment” means any holding as a bona fide investment of not more than three per cent of the total
issued share capital in any company, whether or not its shares are listed or dealt in on any recognised investment exchange provided such company does not carry out a business similar to or competitive with any business for the time being carried on
by the Employer or any member of the Group. 

  
 3 

	2.	 APPOINTMENT AND TERM 

 

	2.1	 You will be employed as Chief Financial Officer, or in such other capacity commensurate with your skills,
experience and status as the Employer may determine, on the terms set out in this agreement. 

  

	2.2	 The Employment will commence on 15 November 2016 and will, subject to the remaining terms of this
agreement, continue until terminated by either party giving to the other not less than six months’ prior written notice. 

  

	2.3	 No previous employment counts as part of your continuous employment with the Employer. 

 

	3.	 DUTIES 

  

	3.1	 During the Employment you will: 

 

	 	3.1.1	 act as a director of the Employer; 

 

	 	3.1.2	 abide by your statutory, fiduciary and common law duties to the Employer; 

 

	 	3.1.3	 comply with the articles of association (as amended from time to time) of the Employer; 

 

	 	3.1.4	 devote the whole of your working time, attention and abilities to the business of the Employer;

  

	 	3.1.5	 diligently exercise such powers and perform such duties as may from time to time be assigned to you together
with such persons as the Employer may appoint to act jointly with you; 

  

	 	3.1.6	 use your best endeavours to promote, protect, develop and extend the business of the Employer and any member of
the Group in existence from time to time; 

  

	 	3.1.7	 comply with all reasonable and lawful directions given to you by the Employer; 

 

	 	3.1.8	 under no circumstances whatsoever either directly or indirectly receive or accept for your own benefit any
commission, rebate, discount, gratuity or profit from any person. firm or company having business transactions with the Employer or any member of the Group in existence from time to time unless previously agreed with the Board;

  

	 	3.1.9	 promptly make such reports to the Board on any matters concerning the affairs of the Employer as are reasonably
required; 

  

	 	3.1.10	 report your own wrongdoing and any wrongdoing or proposed wrongdoing of any other employee or director of the
Employer or any member of the Group in existence from time to time to the Board immediately on becoming aware of it; 

  

	 	3.1.11	 I comply with any code relating to dealing in the Employer’s securities adopted by the Employer from time
to time; 

  

	 	3.1.12	 comply with any law, principles, rules and regulations which apply to the Employer or you as a director or
employee of the Employer, including those of any regulatory authority or of any market on which the Employer’s securities are quoted or traded; and 

  
 4 

	 	3.1.13	 comply with any corporate governance code or guidelines to the extent required by law or regulation or as
adopted by the Employer from time to time. 

  

	3.2	 The Employer may issue policies, procedures and rules on the conduct that it expects from its employees and may
amend or replace them from time to time. You must familiarise yourself with and comply with the content of any such policies, procedures and rules. 

  

	3.3	 You may be required to carry out work for or to hold office in any member of the Group at any time without
additional remuneration. 

  

	3.4	 The Employer may at its sole discretion transfer this agreement, or second you on a full-time or part-time,
temporary or permanent basis, to any member of the Group at any time. 

  

	3.5	 While you work for, hold office in or are seconded to any member of the Group you will have the same
obligations and owe the same duties towards that member of the Group as you owe towards the Employer under the terms of this agreement. 

  

	4.	 HOURS AND PLACE OF WORK 

 

	4.1	 Your normal working hours are 9:00 am to 6:00 pm Monday to Friday together with such additional hours as may be
necessary for the proper performance of your duties. 

  

	4.2	 The Working Time Regulations 1998 provides a limit on weekly working time of an average of 48 hours. However,
you acknowledge that you may be required to work in excess of these hours and you agree that the limit on working time will not apply to your employment. You are entitled to terminate this opt-out at any time
by giving not less than three months’ written notice addressed to the Board. 

  

	4.3	 Your normal place of work is Medius House, 2 Sheraton Street, London W1F 8BH but the Employer may require you
to work at any place within Greater London on either a temporary or an indefinite basis. 

  

	4.4	 You agree to travel (both within the United Kingdom and abroad) as and when required for the proper performance
of your duties. However, you will not be required to work outside the United Kingdom for any continuous period of more than one month. 

  

	5.	 REMUNERATION 

  

	5.1	 You will be paid a salary of £160,000 per annum, which will accrue from day to day and be payable by
equal monthly instalments in arrears on or before the last working day of each calendar month. You will not receive additional remuneration by way of fees for acting as a director of the Employer or any member of the Group. 

 

	5.2	 The Employer will review your salary annually (except where notice has been served by either party to terminate
this agreement). There shall be no obligation to increase your salary at any time. 

  

	5.3	 You will be eligible for a bonus of up to 25% of your base salary subject to satisfaction of performance
criteria. 

  

	5.4	 You acknowledge that you have no right to receive a bonus and that the Employer is under no obligation to
operate a bonus scheme and that if the Employer makes one or more bonus payments 

  
 5 

	 	
to you during the Employment it shall not become obliged to make any subsequent bonus payments. In any event, you will not be entitled to receive a bonus if the Employment has terminated (for any
reason) or you are serving any period of notice (whether on Garden Leave or otherwise) at the time that bonuses are paid to directors. 

  

	5.5	 The Employer will deduct income tax under PAYE and any national insurance contributions (and all and any other
deductions required by law) from any bonus payable to you. Any bonus payable to you will not be taken into account for the purpose of calculating pension contributions. 

 

	5.6	 The Employer may deduct from your salary or any other payments due to you any sums owed by you to the Employer
or any member of the Group at any time. 

  

	6.	 EXPENSES 

The Employer will reimburse all reasonable expenses wholly, properly and necessarily incurred by you in the performance of your duties under
this agreement, subject to production of such receipts or other appropriate evidence as the Employer may require. 
  

	7.	 HOLIDAYS 

  

	7.1	 You will be entitled to 24 days’ paid holiday in each holiday year (being the period from January to 31
December) together with the usual bank and other public holidays. In the respective holiday years in which the Employment commences or terminates, your holiday entitlement will be calculated on a pro rata basis for each complete month of service
during the relevant year. 

  

	7.2	 Holiday can only be taken with the advance approval of the Board. You may carry forward a maximum of five
days’ holiday from one holiday year to the next. Any such holiday carried forward must be taken by 31 March in the subsequent holiday year. You are not entitled to receive any payment in lieu in respect of any unused entitlement, save on
termination as provided in clause 7.3. You may not take more than two weeks’ continuous holiday at any one time without the prior written consent of the Board. 

 

	7.3	 On termination of the Employment, the Employer may either require you to take any unused and accrued holiday
entitlement during any notice period by giving you at least one day’s notice (but such holiday entitlement will be deemed to be taken during any period of Garden Leave) or make a payment in lieu based on your entitlement under clause 7.1 for
the holiday year in which your employment terminates. If the Employer terminates the Employment for any of the reasons in clause 14 or if you resign in breach of clause 2.2, your entitlement to payment in lieu will be based on the minimum holiday
entitlement under the Working Time Regulations 1998 only. If you have taken more holiday than your accrued entitlement, you will be required to reimburse the Employer in respect of the excess days taken and the Employer is authorised to deduct the
appropriate amount from any sums due to you. Any payment in lieu or deduction made shall be calculated on the basis that each day of paid holiday is equivalent to 1/260th of your salary. 

 

	7.4	 During any continuous period of absence due to incapacity of one month or more you will not accrue holiday
under this contract. Your entitlement under clause 7.1 for the holiday year in which such absence takes place will be reduced pro rata but will not fall below your entitlement under the Working Time Regulations 1998. 

  
 6 

	8.	 SICKNESS ABSENCE 

 

	8.1	 Provided you comply with the sickness absence procedures below (or such additional or alternative procedures as
the Employer shall notify from time to time), you will continue to receive your full salary and contractual benefits during any absence from work due to illness or injury for an aggregate of up to 20 working days in any period of 12 months. Such
payments will be inclusive of any statutory sick pay that may be due and the Employer may deduct from such payments the amount of any social security or other benefits that you may be entitled to receive and, to the extent that damages for loss of
earnings are recoverable from any third party in relation to such incapacity, any payments under this clause will constitute a loan repayable to the Employer on demand at such time as you receive such third party payment (provided that you will not
be required to repay a sum in excess of the amount of damages recovered). 

  

	8.2	 You will notify the Board as soon as possible on the first day of absence of the reasons for your absence and
how long it is likely to last. You will be required to complete self-certification forms in respect of any period of absence and to provide a medical certificate for any period of incapacity of more than seven days (including weekends). Further
certificates must be provided to cover any further periods of incapacity. 

  

	8.3	 You agree to consent to medical examinations (at the Employer’s expense) by a doctor appointed by the
Employer should the Employer reasonably require and you will provide to that doctor copies of your medical records. The results of the examination may be disclosed to the Employer and the Employer may discuss such results with the relevant doctor.
Alternatively, you may be asked to obtain a medical report from your GP or another person responsible for your clinical care and to provide this to the Employer. 

 

	8.4	 If you are away from work due to illness or injury for a consecutive period of 40 working days the Employer may
(without prejudice to the provisions of clause 14.4.11) appoint another person or persons to perform your duties. 

  

	8.5	 No sick pay under clause 8.1 will be paid (except statutory sick pay, if payable) on any day when:

  

	 	8.5.1	 a hearing is pending which relates to any aspect of your conduct or performance and which could result in the
imposition of a warning, dismissal or other sanction; or 

  

	 	8.5.2	 you have been told, whether formally or informally, that there are concerns about any aspect of your conduct or
performance which could result in a disciplinary hearing; 

  

	 	8.5.3	 you are in breach of your obligations in relation to medical examinations and reports set out above; or

  

	 	8.5.4	 you are serving a period of notice. 

 

	9.	 PENSION 

The Employer will provide access to a stakeholder pension scheme (the “Scheme”) in accordance with its statutory
obligations. Your participation in the Scheme will be subject to the rules of the Scheme and HM Revenue and Customs limits from time to time in force. The Employer will make a matching contribution to the Scheme subject to a maximum contribution
from the Employer of 6% of your basic salary. Details of the Scheme can be obtained from the HR Department. 

  
 7 

	10.	 OTHER BENEFITS 

 

	10.1	 You will be entitled to participate in the following insurance schemes, details of which can be obtained from
the HR Department: 

  

	 	10.1.1	 private medical insurance scheme, in respect of yourself and your immediate family; and 

 

	 	10.1.2	 critical illness cover. 

 

	10.2	 Your right to participate in the schemes in clause 10.1 above is subject to the rules of the relevant scheme
and of any related insurance policy as amended from time to time. 

  

	10.3	 The Employer reserves the right to discontinue, vary or amend the schemes (including the level of cover) or
change the providers at any time and is under no obligation to provide or continue to provide these benefits if they are not available for you (or for your immediate family) or not available at a cost the Employer considers reasonable. If the
insurance providers refuse for any reason to provide any of the benefits to you or your immediate family, the Employer will not be liable to provide you with any replacement benefits of the same or similar kind or to pay any compensation in lieu of
such benefits. The Employer will further not assume any liability for any payments that any insurer shall decline to make. 

  

	11.	 OTHER INTERESTS 

 

	11.1	 You will not (except as a representative of the Employer or with the prior written approval of the Board)
whether paid or unpaid, directly or indirectly: 

  

	 	11.1.1	 undertake, be engaged or concerned in the conduct of; 

 

	 	11.1.2	 be or become an employee, agent, partner, consultant or director of; or 

 

	 	11.1.3	 assist or have any financial interest (other than the holding of an Investment) in any other business, trade,
profession or occupation, whether actual or prospective. 

  

	11.2	 You agree to disclose to the Board any matters relating to your spouse or civil partner (or anyone living as
such), children or parents which may, in the reasonable opinion of the Board, be considered to interfere, conflict or compete with the proper performance of your obligations under this agreement. 

 

	12.	 CONFIDENTIAL INFORMATION 

 

	12.1	 You will not (save in the proper course of your duties or as specifically authorised by the Employer) either
during the Employment or at any time after its termination (howsoever arising) directly or indirectly: 

  

	 	12.1.1	 use any Confidential Information; 

 

	 	12.1.2	 disclose or permit the disclosure of Confidential Information to any person, company, or organisation
whatsoever; or 

  

	 	12.1.3	 make or use any Copies. 

 

	12.2	 You are responsible for protecting the confidentiality of the Confidential Information and shall:

  
 8 

	 	12.2.1	 use your best endeavours to prevent the use or communication of any Confidential Information by any
unauthorised person, company or organisation; and 

  

	 	12.2.2	 inform the Employer immediately upon becoming aware, or suspecting, that any such person, company or
organisation knows or has used any Confidential Information. 

  

	12.3	 The restrictions above shall not apply to information which you or another person may be ordered to disclose by
a court of competent jurisdiction or which you disclose pursuant to and in accordance with the Public Interest Disclosure Act 1998, provided you have complied with the Employer’s policy (if any) from time to time regarding such disclosures, or
as may be required by law. 

  

	12.4	 You will not at any time during the period of your employment make any derogatory, untrue or unfavourable
remarks or statements whether orally or in writing with regard to the Employer, any member of the Group, its or their business, any of its or their officers, directors or employees or any of its or their clients, customers or suppliers.

  

	13.	 INTELLECTUAL PROPERTY 

 

	13.1	 You shall give the Employer full written details of all Inventions and of all works embodying Intellectual
Property Rights made wholly or partially by you at any time during the course of the Employment (whether or not during working hours or using Employer premises or resources) which relate to, or are reasonably capable of being used in, the business
of the Employer or any member of the Group. You acknowledge that all Intellectual Property Rights subsisting (or which may in the future subsist) in all such Inventions and works shall automatically, on creation, vest in the Employer absolutely. To
the extent that they do not vest automatically, you hold them on trust for the Employer. You agree promptly to execute all documents and do all acts as may, in the opinion of the Employer, be necessary to give effect to this clause 13.1.

  

	13.2	 You hereby irrevocably waive all moral rights under the Copyright, Designs and Patents Act 1988 (and all
similar rights in other jurisdictions) which you have or will have in any existing or future works referred to in clause 13.1 above. 

  

	13.3	 You hereby irrevocably appoint the Employer to be your attorney to execute and do any such instrument or thing
and generally to use your name for the purpose of giving the Employer or its nominee the benefit of this clause 13 and acknowledge in favour of any third party that a certificate in writing signed by any Director or the Secretary of the
Employer that any instrument or act falls within the authority conferred by this clause 13 shall be conclusive evidence that such is the case. 

  

	14.	 TERMINATION 

  

	14.1	 Notwithstanding clause 2.2, the Employer may (in its sole and absolute discretion) terminate the Employment at
any time and with immediate effect by giving you notice that it is exercising its right to do so under this clause and that it will make you a payment in lieu of notice equal to your salary only which you would have been entitled to receive during
the notice period (or remainder of the notice period) referred to in clause 2.2, less income tax and national insurance contributions. The Employer may elect, as regards the contractual benefits due under this clause, to either (i) make a
payment equivalent to the cost of the Employer of providing the benefit; or (ii) continue to provide the benefit during the period for which payment in lieu of notice is made. 

  
 9 

	14.2	 You will have no right to receive a payment in lieu of notice unless the Employer has exercised its discretion
in clause 14.1 above. Nothing in this clause 14 shall prevent the Employer from terminating the Employment and electing not to make you any payment in lieu of notice. 

 

	14.3	 Notwithstanding Clause 14.1, you will not be entitled to any payment in lieu if the Employer would otherwise
have been entitled to terminate the Employment without notice in accordance with clause 14.4. In that case the Employer will also be entitled to recover from you any payment in lieu (or instalments thereof) already made. 

 

	14.4	 The Employer may also terminate the Employment at any time with immediate effect without notice and without
payment in lieu of notice if you: 

  

	 	14.4.1	 are guilty of gross misconduct or commit any material or (after warning) repeated or continued breach or non-observance of your obligations to the Employer (whether under this agreement or otherwise) or if you refuse or neglect to comply with any reasonable and lawful directions of the Employer; 

 

	 	14.4.2	 are guilty of any fraud or dishonesty or act in a manner which in the opinion of the Employer brings or is
likely to bring you or the Employer or any member of the Group into disrepute or is materially adverse to the interests of the Employer or any member of the Group; 

 

	 	14.4.3	 are, in the reasonable opinion of the Employer, negligent and/or incompetent in the performance of your duties,
or fail to perform your duties to a satisfactory standard (having previously been given written notice of such failure (whether by means of routine appraisal or otherwise) and a reasonable opportunity to improve); 

 

	 	14.4.4	 are guilty of a serious breach of any principles, rules, regulations or policies or any corporate governance
code or guidelines applicable to you or the Employer or adopted by the Employer from time to time; 

  

	 	14.4.5	 are convicted of any criminal offence (other than a motoring offence for which a
non-custodial penalty is imposed) or any offence under any regulation or legislation relating to insider dealing; 

  

	 	14.4.6	 are disqualified from holding any office which you hold in the Employer or any member of the Group or resign
from such office without the prior written approval of the Board; 

  

	 	14.4.7	 have provided false or misleading information to the Employer in respect of your suitability for the Employment
or your qualifications and experience; 

  

	 	14.4.8	 become bankrupt or make any arrangement with or for the benefit of your creditors or have a county court
administration order made against you under the County Court Act 1984; 

  

	 	14.4.9	 become of unsound mind or a patient under any statute relating to mental health; 

 

	 	14.4.10	 become ineligible to work in the United Kingdom in accordance with any statute relating to immigration matters;

  

	 	14.4.11	 are prevented by illness, injury or other incapacity from fully performing your obligations to the Employer for
an aggregate of at least 60 working days in any period of 12 months 

  
 10 

 
(even if, as a result of such termination, you would forfeit any entitlement to benefits under any permanent health insurance scheme provided by the Employer for your benefit, save that the
Employer will not terminate the Employment solely on grounds of such illness, injury or other incapacity where such an entitlement to benefits would be forfeited). 
  

	14.5	 The rights of the Employer under clause 14.4 are without prejudice to any other rights that it might have at
law to terminate the Employment or to accept any breach by you of this agreement as having brought the agreement to an end. Any delay by the Employer in exercising its rights to terminate shall not constitute a waiver thereof. 

 

	14.6	 If, during the Employment, you resign from the Board, the Employment shall automatically terminate.

  

	15.	 OBLIGATIONS ON TERMINATION 

 

	15.1	 On the termination of the Employment (howsoever arising) or, if earlier, at the start of any Garden Leave, you
will: 

  

	 	15.1.1	 immediately deliver to the Employer all property of the Employer or any member of the Group which may be in
your possession or control including, without limitation, keys, mobile phone, company car (if any), blackberry, computer equipment, and all Copies, correspondence, documents, papers, memoranda, notes and records (including, without limitation, any
records stored by electronic means, together with any codes or implements necessary to give full access to such records), system designs, software designs and software programmes (in whatever media) relating to the business or affairs of the
Employer and all copies of the above, provided that where you are on Garden Leave you will not be required to return to the Employer (until the termination of the Employment) any property provided to you as a contractual benefit under the terms of
this agreement; 

  

	 	15.1.2	 irretrievably delete any information relating to the business of the Employer or any member of the Group stored
on any magnetic or optical disk or memory and all matter derived from such sources which is in your possession or under your control outside the Employer’s premises; 

 

	 	15.1.3	 provide a signed statement that you have complied fully with your obligations under clauses 15.1.1 and 15.1.2;

  

	 	15.1.4	 immediately resign, without any claim for compensation, from all offices held in the Employer or any member of
the Group and as a trustee of any pension scheme connected to the Employer or any member of the Group, and you hereby irrevocably appoint the Employer to be your attorney to execute any documents and do any things and generally to use your name for
the purpose of giving the Employer or its nominee the full benefit of this clause; 

  

	 	15.1.5	 transfer without payment to the Employer or as it may direct any shares or other securities held by you in the
Employer or any member of the Group as a nominee or trustee for the Employer or any member of the Group and deliver to the Employer the related certificates, and you hereby irrevocably appoint the Employer to be your attorney to execute any
documents and do any things and generally to use your name for the purpose of giving the Employer or its nominee the full benefit of this clause. 

  
 11 

	15.2	 On termination of the Employment (howsoever arising and whether lawful or not) you will have no rights as a
result of this agreement or any alleged breach of this agreement to any compensation under or in respect of any share option or long term incentive scheme of the Employer in which you may participate or have received grants or allocations at or
before the date the Employment terminates. Any rights which you may have under such scheme(s) shall be exclusively governed by the rules of such scheme(s) as in force from time to time. 

 

	15.3	 If the Employment is terminated at any time in connection with any reconstruction or amalgamation of the
Employer whether by winding up or otherwise and you receive an offer of employment (on terms no less favourable overall than the terms of this agreement) from an undertaking involved in or resulting from such reconstruction or amalgamation you will
have no claim whatsoever against the Employer arising out of or connected with such termination. 

  

	16.	 GARDEN LEAVE 

  

	16.1	 The Employer is under no obligation to provide you with work and may (if either party serves notice to
terminate the Employment or if you purport to terminate the Employment in breach of contract) require you not to perform any duties or to perform only specified duties. 

 

	16.2	 During any period of Garden Leave, you shall: 

 

	 	16.2.1	 remain an employee of the Employer and be bound by the terms of this agreement (including, but not limited to,
your implied duties of good faith and fidelity); 

  

	 	16.2.2	 continue to receive your salary and contractual benefits in the usual way (subject to the rules of the relevant
benefits scheme(s) in force from time to time and the terms of this agreement); 

  

	 	16.2.3	 not, without the prior written consent of the Board attend your place of work or any other premises of the
Employer or any member of the Group; 

  

	 	16.2.4	 not contact or deal with (or attempt to contact or deal with) any officer or employee (other than on a purely
social basis), consultant, client, customer, supplier, agent, distributor, shareholder, adviser or other business contact of the Employer or any member of the Group except such person(s) as the Employer shall designate in writing, and the Employer
may suspend your access to all or any information technology systems of the Employer and any member of the Group; 

  

	 	16.2.5	 be deemed to take any accrued but unused holiday entitlement; and 

 

	 	16.2.6	 (except during any periods taken as holiday, which should be notified in advance in accordance with the usual
procedures) ensure that the Board knows where and how you can be contacted during normal working hours. 

  

	16.3	 During any period of Garden Leave, the Board may, in its absolute discretion, appoint another person to perform
your responsibilities jointly with you or in your place. 

  

	17.	 RESTRICTIVE COVENANTS 

 

	17.1	 In this clause 17: 

  
 12 

 “Capacity” means as agent, consultant, director, employee, owner,
shareholder or in any other capacity; 
 “Customer” means any person, firm, company, association or other entity who
was an aggregator, collector or processor of revenues, marketing agency, portal, advertiser, subscription client, advertising agency, sponsor or promoter and who at any time during the Relevant Period (i) was provided with goods or services by
the Employer or any member of the Group or (ii) was in the habit of dealing with the Employer or any member of the Group other than in a de minimis way, and about whom or which you have confidential information; and in each case with whom or
which you, or any person who reported directly to you, had material dealings at any time during the Relevant Period; 
 “Key
Employee” means any person who immediately prior to the Termination Date was employed or engaged by the Employer or any member of the Group with a base salary of £50,000 or above, or any other person employed or engaged by the
Employer or any member of the Group who could materially damage the interests of the Employer or any member of the Group if they were involved in any Capacity in any business which competes with any Restricted Business, and with whom you had
personal dealings during the Relevant Period; 
 “Prospective Customer” means any person, firm, company, association
or other entity who is an aggregator, collector or processor of revenues, marketing agency, portal, advertiser, subscription client, advertising agency, sponsor or promoter to who during the period of six months prior to the Termination Date the
Employer or any member of the Group had submitted a tender, made a pitch or presentation or with whom or which it was otherwise negotiating for the supply of goods or services, and with whom or which you, or any person who reported directly to you,
had material dealings at any time during the Relevant Period; 
 “Relevant Period” means the period of 12 months
ending on the Termination Date; 
 “Restricted Business” means any business which sells or provides (or will sell or
provide once operational) products or services in competition with the products or services of a kind sold or supplied by the Employer or any member of the Group, specifically including but not limited to: 

 

	 	(a)	 any business that runs a social network platform or which operates, or plans to operate any “meeting”
or “connecting” functionality enabling users to communicate with both known and previously unknown third parties; 

  

	 	(b)	 any business which provides a “Dating” service; and 

 

	 	(c)	 the following named companies (or any of their affiliates or group companies). For the avoidance of doubt, the
Employer reserves the right to review, amend and add to this list on a regular basis: Ponder; Knock Knock; Lulu; The Grade; Down To Lunch; Wigo; Hinge; Happn; Tinder; Coffee Meets Bagel; The Grade; The League; Huggle; JSwipe; OKCupid; Raya;
Black People Meet; Farmers Only; Gluten Free Singles; How About We; Grouper; Grindr; JDate; Huckle; Siren; Wildfyre; Her (Dattch); Hey Vina; Courtem; Match.com; Christian Mingle; Down; 3rnder; eHarmony; Adult FriendFinder; AnastasiaDate; Ashley
Madison; BeautifulPeople.com; BeHappy2Day; Chemistry.com; Compatible Partners; DateMySchool; Gaydar; GayRomeo/Planet Romeo; Gleeden; Lavalife; Lovestruck; Mamba; Matchmaker.com; Meetic; Parship; Passions Network; Perfectmatch.com; Plenty Of Fish;
Right Stuff; Shake My World; Speeddate.com; Spray date; SwoonXO; Tastebuds.fm; Tawkify; and Zoosk. 

  
 13 

 “Supplier” means any person, firm, company or entity who or which
was at any time during the Relevant Period a supplier of services or goods (other than utilities and goods or services supplied for administrative purposes) to the Employer or any member of the Group and with whom or which you, or any person who
reported directly to you, had material dealings during the Relevant Period; 
 “Termination Date” means the date on
which the Employment terminates or, if you spend a period on Garden Leave immediately before the termination of the Employment, such earlier date on which Garden Leave commences. 

 

	17.2	 You covenant with the Employer (for itself and as trustee and agent for each member of the Group) that you will
not, directly or indirectly, on your own behalf or on behalf of or in conjunction with any firm, company or person: 

  

	 	17.2.1	 for six months following the Termination Date be engaged, concerned or involved in any Capacity with any
business which is (or intends to be) in competition with any Restricted Business; 

  

	 	17.2.2	 for twelve months following the Termination Date solicit or endeavour to entice away from the Employer or any
member of the Group the business or custom of a Customer or Prospective Customer with a view to providing goods or services to that Customer in competition with any Restricted Business or otherwise induce, solicit or entice or endeavour to
induce, solicit or entice any Customer to cease conducting, or reduce the amount of, business with the Employer or any member of the Group or discourage or prevent any Prospective Customer from conducting business with the Employer or any member of
the Group; 

  

	 	17.2.3	 for twelve months following the Termination Date be involved with the provision of goods or services to, or
otherwise have any business dealings with, any Customer or Prospective Customer in the course of any business which is in competition with any Restricted Business; 

 

	 	17.2.4	 for twelve months following the Termination Date solicit or endeavour to entice away from the Employer or any
member of the Group the business or custom of any Supplier in the course of any business which is in competition with any Restricted Business; 

  

	 	17.2.5	 for twelve months following the Termination Date be involved with the receipt of goods or services from any
Supplier where such receipt would adversely affect the ability or willingness of the Supplier to meet the requirements of the Employer or any member of the Group; 

 

	 	17.2.6	 for twelve months following the Termination Date offer to employ or engage or otherwise endeavour to entice
away from the Employer or any member of the Group any Key Employee (whether or not such person would breach their contract of employment or engagement); 

  

	 	17.2.7	 for twelve months following the Termination Date employ or engage or facilitate the employment or engagement of
any Key Employee (whether or not such person would breach their contract of employment or engagement) in any business which is in competition with any Restricted Business; 

  
 14 

	 	17.2.8	 at any time after the Termination Date represent yourself as being in any way connected with (other than as a
former employee), or interested in the business of the Employer or any member of the Group or use any registered names or trading names associated with the Employer or any member of the Group. 

 

	17.3	 None of the restrictions in clause 17.2 above shall prevent you from: 

 

	 	17.3.1	 holding an Investment; 

 

	 	17.3.2	 being engaged or concerned in any business insofar as your duties or work relate solely to geographical areas
where that business is not in competition with any Restricted Business; or 

  

	 	17.3.3	 being engaged or concerned in any business insofar as your duties or work relate solely to services or
activities of a kind with which you were not concerned to a material extent during the Relevant Period. 

  

	17.4	 Each of the restrictions contained in this clause 17 (on which you have had the opportunity to take independent
legal advice) is intended to be separate and severable and while they are considered by the parties to be reasonable in all the circumstances, it is agreed that if any one or more of such restrictions is held to go beyond what is reasonable in all
the circumstances for the protection of the legitimate interests of the Employer or any member of the Group but would be valid if any particular restriction(s) were deleted or some part or parts of its or their wording were deleted, restricted or
limited then such restriction(s) shall apply with such deletions, restrictions or limitations as the case may be. 

  

	17.5	 You agree that you will (at the request and cost of the Employer) enter into a separate agreement with any
member of the Group for which you perform services under which you will agree to be bound by restrictions corresponding to the restrictions contained in this clause 17 (or such similar restrictions as will be appropriate provided that such
restrictions shall be no wider in scope than those contained in this clause) in relation to such member of the Group. 

  

	17.6	 You agree that if your employment is transferred to any person, company, firm, organisation or other entity
other than the Employer or any member of the Group (the “New Employer”) pursuant to the Transfer of Undertakings (Protection of Employment) Regulations 2006, you will, if required, enter into an agreement with the New Employer that will
contain provisions that provide protection to the New Employer similar to that provided to the Employer and any member of the Group under clause 17.2. 

  

	17.7	 If, during the Employment or any period during which the restrictions in this clause 17 apply you receive an
offer to be involved in a business in any Capacity, you will notify the person making the offer of the terms of this clause 17. 

  

	18.	 DISCIPLINARY AND GRIEVANCE PROCEDURE 

 

	18.1	 You are subject to the Employer’s disciplinary procedures, which can be found in the Staff Handbook. These
procedures do not form part of your contract of employment. If you are dissatisfied with any disciplinary decision, you should apply in writing to the HR Department. 

  
 15 

	18.2	 The Employer may at any time suspend you on full pay for a period of up to 20 working days, or such longer
period as shall be reasonably necessary, for the purposes of investigating any allegation of misconduct or neglect against you. 

  

	18.3	 If you wish to obtain redress of any grievance relating to the Employment you should apply in writing to the
Board, in accordance with the Employer’s grievance procedures which can be found in the Staff Handbook. These procedures do not form part of your contract of employment. 

 

	19.	 PERSONAL DATA 

 

	19.1	 You consent to the Employer or any member of the Group processing both electronically and manually any data
which relates to you for the purposes of the administration and management of its employees and its business and for compliance with applicable procedures, laws and regulations and in particular to the processing of sensitive personal data (as
defined in the Data Protection Act 1998). 

  

	19.2	 You also consent to the transfer of such personal data (including sensitive personal data) to other offices the
Employer may have or to a member of the Group or to other third parties (including those who provide products or services to the Employer or any member of the Group, regulatory authorities, potential or future employers, governmental or
quasi-governmental organisations and potential purchasers of the Employer or part of the Employer) whether or not in the European Economic Area (and whether or not the country or territory in question maintains adequate data protection standards),
for administration purposes and other purposes in connection with your employment or where it is necessary or desirable for the Employer to do so. 

  

	19.3	 You are referred to the Employer’s data protection policy (as amended from time to time) for further
details, which can be found in the Staff Handbook. 

  

	20.	 E-MAIL AND INTERNET 

Telephone calls made and received by you using the Employer’s equipment, use of the e-mail system to send or receive business or personal
correspondence and use of the internet may be monitored and/or recorded by the Employer. You acknowledge that the content of any communications using the Employer’s systems or anything stored on such systems will not be private and confidential
to you but will belong to the Employer and that the use of such systems is for business purposes only. Further details can be found in the Employer’s e-mail and internet policy which can be found in the
Staff Handbook. 
  

	21.	 COLLECTIVE AGREEMENTS 

There are no collective agreements which directly affect the Employment. 

 

	22.	 NOTICES 

Any notice to be given under this agreement shall be in writing. Notices may be given by either party by personal delivery or post or by fax
addressed to the other party at (in the case of the Employer) its registered office for the time being and (in the case of you) either to your address shown in this agreement or to your last known address and shall be deemed to have been served at
the time at which it was delivered personally or transmitted or, if sent by post, would be delivered in the ordinary course of post. For the avoidance of doubt, no notices may be served by e-mail except with
the written consent of the other party. 

  
 16 

	23.	 FORMER AGREEMENTS 

 

	23.1	 This agreement contains the entire understanding between the parties and is in substitution for any previous
letters of appointment, agreements or arrangements, whether written, oral or implied, relating to your employment or engagement, which shall be deemed to have been terminated by mutual consent as from the commencement of this agreement.

  

	23.2	 You hereby warrant and represent to the Employer that you will not, in entering into this agreement or carrying
out your duties under this agreement, be in breach of any other terms of employment whether express or implied or any other obligation binding upon you. 

  

	24.	 CONSTRUCTION 

  

	24.1	 The headings in this agreement are inserted for convenience only and shall not affect its construction.

  

	24.2	 Any reference to a statutory provision shall be construed as a reference to any statutory modification or re-enactment of such provision (whether before or after the date of this agreement) for the time being in force. 

  

	24.3	 The schedules to this agreement, if any, form part of and are incorporated into this agreement.

  

	24.4	 No modification, variation or amendment to this agreement shall be effective unless such modification,
variation or amendment is in writing (not including e-mail) and has been signed by or on behalf of both parties. 

  

	25.	 THIRD PARTY RIGHTS 

The Contracts (Rights of Third Parties) Act 1999 shall not apply to this agreement and no person other than you and the Employer shall
have any rights under it. 
  

	26.	 COUNTERPARTS 

This agreement may be executed in any number of counterparts and by the parties to it on separate counterparts, each of which shall be an
original but all of which together shall constitute one and the same instrument. The agreement is not effective until each party has executed at least one counterpart, and it has been received by the other party (transmission by fax or email (in a
PDF format) being acceptable for this purpose) and the agreement has been dated by agreement. 
  

	27.	 PROPER LAW 

  

	27.1	 Any claim or matter of whatever nature arising out of or relating to this agreement or its subject matter
(including, but not limited to, non-contractual disputes or claims) shall be governed by, and this agreement shall be construed in all respects in accordance with, the law of England and Wales.

  

	27.2	 Each party irrevocably agrees to submit to the exclusive jurisdiction of the courts of England and Wales over
any claim or matter arising out of or relating to this agreement or its subject matter (including, but not limited to, non-contractual disputes or claims). 

This agreement has been executed as a deed and is delivered and takes effect on the date stated at the beginning of it. 

  
 17 

			
	 EXECUTED as a deed by
  

Badoo Limited
  

acting by a director, in the presence of:
	  	 Signature
  

/s/ Vladimir Kornilovski
  

Director

		  	 Print name
  

Vladimir Kornilovski

  

	
	Witness signature /s/ Kirsten
Dellis                                        
                                         
                                         
                                  
	
	Name (in BLOCK CAPITALS) KIRSTEN
DELLIS                                        
                                         
                                         
       
	
	Address Medius House, Sheraton Street, London W1F
2BH                                         
                                         
                                  
	
	                                     
                                         
                                         
                                         
                                         
           

  

			
	 SIGNED as a deed by Idan Wallichman
  

in the presence of:
	  	 Signature
  

/s/ Idan Wallichman

  

	
	Witness signature /s/ Sara
Hayes                                        
                                         
                                         
                                   
	
	Name (in BLOCK CAPITALS) SARA
HAYES                                        
                                         
                                         
           
	
	Address Medius House, 2 Sheraton Street,
London                                        
                                         
                                         
      
	
	                                     
                                         
                                         
                                         
                                         
           

  
 18

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