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                                                                    EXHIBIT 10.3

                             FIRST AMENDMENT OF THE
                         HORSESHOE GAMING HOLDING CORP.
                              EQUITY INCENTIVE PLAN

WHEREAS, the Corporation's Equity Incentive Plan (the "Equity Plan") restricts
the Corporation from issuing certain awards under the Equity Plan for less than
the fair market value of the security underlying the award at the time of grant;

WHEREAS, the Corporation desires to remove such restrictions on the issuance of
awards under the Equity Plan;

NOW, THEREFORE, BE IT RESOLVED, that the Equity Plan shall hereby be amended as
follows:

        1.      Section 2(o) shall be amended and restated in its entirety to
                read: ""SAR" or "Common Stock Appreciation Right" means the
                right granted to a Participant pursuant to Section 6(d) to be
                paid an amount measured by the appreciation in the value of
                Common Stock from the date of grant as determined by the Board
                to the Fair Market Value at the date of exercise of the right,
                with payment to be made in cash, Common Stock or as specified in
                the Award, as determined by the Board."

        2.      Section 6(b)(i) shall be amended and restated in its entirety to
                read: "Exercise Price. The exercise price of each Option shall
                be determined by the Board at the time the Option is granted."

        3.      Section 6(d)(i) shall be amended and restated in its entirety to
                read: "Right to Payment. An SAR shall confer on the Participant
                to whom it is granted a right to receive, upon exercise thereof,
                the excess of (A) the Fair Market Value of one share of Common
                Stock on the date of exercise over (B) the grant price of the
                SAR as determined by the Board as of the date of grant of the
                SAR."

IN WITNESS WHEREOF, Corporation, by its duly authorized officer, has caused this
Amendment to be executed on this 14th day of November 2001.

                                       HORSESHOE GAMING HOLDING CORP.

                              By:      /s/ Dominic J. Polizzotto
                                       -----------------------------------------

                              Title:   Senior V.P./General Counsel
                                       -----------------------------------------<PAGE>
                                                                    EXHIBIT 10.4

                             SECOND AMENDMENT OF THE
                         HORSESHOE GAMING HOLDING CORP.
                              EQUITY INCENTIVE PLAN

WHEREAS, it is in the best interest of the Corporation to amend the methodology
and procedures set forth below to the Horseshoe Gaming Holding Corp. Equity
Incentive Plan (the "Plan") determining the Fair Market Value of Common Stock;

WHEREAS,  the Corporation reserved the right to amend the Plan; and

WHEREAS,  the Corporation desires to amend the Plan;

NOW, THEREFORE, the Plan is hereby amended, effective as of November 12, 2001,
as follows:

                                    EXHIBIT A

VALUATION METHODOLOGY:

        For Awards granted between January 1, 1999 and December 31, 2001, the
Fair Market Value of such an Award is determined as follows:

        1.      Compute the Enterprise Value of comparable gaming companies as
                follows:

                Compute market value by multiplying the trading value of common
                stock as quoted by the applicable stock exchange at the end of
                applicable quarter by the total actual outstanding shares.

                Add carrying value of any preferred stock, if any.

                Add total long-term debt.

                Sum equals the "Enterprise Value."

        2.      Compute EBITDA for the four (4) preceding fiscal quarters of
                these comparable gaming companies by adding to Operating Income
                (as defined by generally accepted accounting principles):
                depreciation and amortization.

        3.      Compute the EBITDA multiple for these comparable gaming
                companies by dividing Enterprise Value by EBITDA.

        4.      Determine the MEDIAN multiple of these same comparable gaming
                companies.

        5.      Apply the MEDIAN multiple to the Corporation's preceding four
                (4) fiscal quarters EBITDA, as calculated above, but with (i)
                the exclusion of all Operating Income plus depreciation and

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                amortization of the Joliet casino in all fiscal quarters
                (including any gains from the disposition of the Joliet casino
                included in Operating Income) and (ii) the further exclusion of
                any gains and losses from (x) the disposition of assets of the
                Corporation (other than inventory and other assets held for sale
                in the ordinary course of business and damaged, worn out and
                obsolete property that is no longer necessary for the proper
                conduct of business) and, in the case of the sale of a casino
                property, the exclusion of all Operating Income generated by,
                plus depreciation and amortization in respect of, any such
                assets which have been disposed of and (y) any other unusual or
                nonrecurring events, to determine the Corporation's Enterprise
                Value.

        6.      Subtract (1) the difference between (x) the Corporation's total
                long-term debt and (y) any cash and cash equivalents over
                $50,000,000 and (2) the balance in the undistributed capital of
                all current owners, to determine total Fair Market Value.

        7.      Total Fair Market Value is then divided by total existing
                outstanding shares plus total issued stock options (whether or
                not vested) to determine the Fair Market Value per share of all
                Common Stock.

        8.      The comparable gaming companies (including, but not limited to)
                are:

               Argosy                       Harrah's
               Aztar                        MGM
               Hollywood Park               Station Casinos
               Park Place                   Trump
               Boyd                         Mandalay Bay

Provided, however, that if there has been any sale, exchange or other
transaction involving Equity Interests of the Corporation, which transaction has
resulted in, or contributed to, a Change in Control at or prior to the time of
the purchase by the Corporation in connection with the Plan of any Common Stock
or any other Award payable with respect to the value of Common Stock, then the
Fair Market Value of Common Stock, then the Fair Market Value of Common Stock
shall be determined by extrapolation from the price for, or the fair market
value of the consideration received in any such sale, exchange or other
transaction involving, Equity Interests of the Corporation, if the value so
determined is higher than the Enterprise Value determined under the preceding
methodology.

        For Awards granted on January 1, 2002 and thereafter, the Fair Market
Value of such an Award is determined as follows:

        1.      Determine the Corporation's preceding four (4) quarters EBITDA,
                as calculated below.

        2.      Multiply the total of the preceding by four (4) quarters EBITDA
                by 5.5 to determine the Corporation's Enterprise Value
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        3.      From the product determined after step number 2, subtract (i)
                the difference between the Corporation's total long-term debt
                net of any cash and cash equivalents (including marketable
                securities) over $50,000,000 and (ii) the balance in the
                undistributed capital of all current owners.

        4.      Divide the result of step number 3 by the total number of
                existing outstanding shares to determine the Fair Market Value
                per share of Common Stock.

        Provided, however, that if there has been any sale, exchange or other
transaction involving Equity Interests of the Corporation, which transaction
results in, or contributes to, a Change in Control then the Fair Market Value of
an Award shall be the higher of the amount (a) determined by extrapolation from
the price for, or the fair market value of the consideration received in any
such sale, exchange or other transaction involving, Equity Interests of the
Corporation or (b) the Fair Market Value set forth in the Plan.

"EBITDA" shall mean Operating Income (as defined by GAAP) plus depreciation and
amortization, pre-opening expense and deferred compensation expense, but with
(i) the exclusion of all EBITDA, as defined above, before allocated corporate
expense of the Joliet casino in all fiscal quarters (including any gains from
the disposition of the Joliet Casino included in Operating Income) and (ii) the
further exclusion of any gains and losses from (x) the disposition of other
assets of the Corporation (other than inventory and other assets held for sale
in the ordinary course of business and damaged, worn out and obsolete property
that is no longer necessary for the proper conduct of business) and, in the case
of the sale of a casino property, the exclusion of all Operating Income
generated by, plus depreciation and amortization and pre-opening expense in
respect of, any of the assets which have been disposed of and (y) any other
unusual or nonrecurring events.

IN WITNESS WHEREOF, Corporation, by its duly authorized officer, has caused this
Amendment to be executed on this 28th day of December 2001.

                                       HORSESHOE GAMING HOLDING CORP.

                              By:      /s/ Dominc J. Polizzotto
                                       -----------------------------------------

                              Title:   Senior Vice President/General Counsel
                                       -----------------------------------------

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