Document:

First Amendment to the Affinion Group Holdings, Inc. 2005 Stock Incentive Plan

 Exhibit 10.8 
 FIRST AMENDMENT TO THE 
 AFFINION GROUP HOLDINGS, INC. 
 2005 STOCK INCENTIVE PLAN 
 This First Amendment to the
Affinion Group Holdings, Inc. 2005 Stock Incentive Plan (the “Plan”), is made on behalf of Affinion Group Holdings, Inc., the sponsor of the Plan, and is effective as of December 4, 2006. 
 1. Section 7.1 of the Plan is hereby deleted in its entirety and is replaced with the following new Section 7.1: 
 7.1 Changes in Capital Structure. 
 If (i) the Common Stock is changed by reason of a stock split, reverse stock split, spinoff, stock combination or stock dividend or reclassification or if any extraordinary dividend or other distribution is paid on or in respect of Common
Stock or (ii) the Common Stock is converted into or exchanged for other securities or property as a result of a merger, consolidation, or a recapitalization or reorganization that does not involve an extraordinary dividend or otherwise constitute an
equity restructuring within the meaning of FASB Statement No. 123 (revised 2004) (a “Reorganization”), the Board, in such manner as it may deem equitable, shall make such adjustments in the number and class of shares of stock available
under the Plan as shall be reasonably necessary to preserve to a Participant rights substantially proportionate to his rights existing immediately prior to such transaction or event (but subject to the limitations and restrictions on such existing
rights), including, without limitation, a corresponding adjustment changing the number and kind of shares of stock subject to, and the Option Price or Purchase Price applicable to, each Award or portion thereof outstanding at the time of such
transaction or event, or to redeem any such Award for cash or other property. Any such adjustment to an Award shall be made in accordance with Section 409A of the Code and any regulations or other guidance issued thereunder. 
 2. Section 7.2(b) of the Plan is hereby deleted in its entirety and is replaced with the following new Section 7.2(b): 
 (b) Any adjustments referred to in clause (ii) of Section 7.1 shall be made by the Board in its sole discretion and all adjustments referred to in Section
7.1 shall, absent manifest error, be conclusive and binding on the Company and all Persons holding any Awards granted under the Plan. 
 3. Except as
specifically modified herein, all terms and conditions of the Plan shall remain in effect. 
  

 1Employment Agreement

 Exhibit 10.28 
 EXECUTION COPY 
  

			
		  	EMPLOYMENT AGREEMENT (this “Agreement”) dated as of November 8, 2006, between AFFINION GROUP, INC., a Delaware corporation, (the “Company”)
and THOMAS A. WILLIAMS (“Executive”).

 WHEREAS, the Company is a wholly owned subsidiary of Affinion Group Holdings, Inc., a
Delaware corporation (the “Parent”); and 
 WHEREAS, the Company desires to employ Executive and Executive desires to
be employed by the Company; and 
 WHEREAS, the Company and Executive entered into a consulting agreement, dated October 30, 2006
(the “Consulting Agreement”). 
 NOW THEREFORE, in consideration of the mutual covenants contained herein and other
good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows: 
 Section 1. Employment Period. 
 The initial term of Executive’s employment hereunder shall be for a period of
three (3) years (the “Initial Term”) commencing on January 1, 2007 (the “Effective Date”) and ending on the third anniversary of the Effective Date, unless terminated earlier pursuant to Section 3
(the “Employment Period”); provided, however, that the Employment Period shall automatically be renewed for successive one (1) year terms upon the Expiration of the Initial Term unless either party gives at least ninety
(90) days’ written notice of its intention not to renew the Employment Period. Upon Executive’s termination of employment with the Company for any reason, he shall immediately resign all positions with the Company or any of its
subsidiaries or affiliates. 
 Section 2. Terms of Employment. 
 (a) Position. During the term of Executive’s employment, Executive shall serve as Executive Vice President and Chief Financial Officer of the
Company and shall be responsible for the general financial matters of the Company as directed by the Chief Executive Officer. Executive’s duties shall include formulating Company financial policy and plans, directing activities associated with
the investment of the Company’s assets and funds, and the general management of accounting, tax, insurance, budget, credit and treasury functions. Executive shall perform such additional duties and have the responsibilities and powers as
delegated to him from time to time by the Chief Executive Officer. Executive shall report directly to the Chief Executive Officer of the Company. 
 (b) Duties. During the term of Executive’s employment, Executive agrees to devote all of his business time to the business and affairs of the Company and to use Executive’s reasonable best efforts to perform faithfully,
effectively and efficiently his responsibilities and obligations hereunder. Notwithstanding the foregoing, nothing herein shall prohibit Executive from (i) serving on civic or charitable boards or committees and (ii) managing personal
investments, so long as such activities do not materially interfere with the performance of Executive’s responsibilities hereunder. 

 (c) Compensation. 
 (i) Base Salary. During the term of Executive’s employment, Executive shall receive an initial annual base salary in an amount equal to Three Hundred and Fifty Thousand Dollars ($350,000.00), less all
applicable withholdings, which shall be paid in accordance with the customary payroll practices of the Company (as in effect from time to time, the “Annual Base Salary”). The Annual Base Salary shall be subject to annual review and
increases, and the Annual Base Salary shall not be reduced without Executive’s consent, unless the reduction is related to a broader compensation reduction that is not limited to Executive and does not exceed 10% of his Annual Base Salary.

 (ii) Bonuses. Beginning with fiscal year 2007, during the Employment Period, the Company shall establish a bonus plan for each
fiscal year (the “Plan”) pursuant to which Executive will be eligible to receive an annual bonus (the “Bonus”). The Board or the Compensation Committee of the Board will administer the Plan and establish performance
objectives for each year. In the event that the Company achieves target based on actual performance, Executive shall be entitled to receive a Bonus in an amount equal to 100% of Executive’s Annual Base Salary (“Target Bonus”).
Subject to Section 4, Executive will be entitled to receive the Bonus only upon the Company’s achievement of the specified performance objectives and if Executive is employed on the last day of the applicable fiscal year. The Bonus shall
become payable on or before March 15 following the end of the applicable fiscal year provided that the Board or Compensation Committee finally determines (x) that the Company has achieved the applicable performance objectives and
(y) the amount of the bonus that shall be paid to each executive entitled to receive a bonus for the applicable fiscal year. If the Board or Compensation Committee has not made such final determination by March 15, the Bonus (if any) shall
instead be paid as soon as practicable thereafter. Executive will also receive a signing bonus of $600,000 (the “Signing Bonus”) which shall be paid no later than 30 days after the Effective Date. In the event that Executive
terminates his employment without Good Reason or the Company terminates Executive’s employment for Cause on or before December 31, 2007, then Executive shall be required to repay the Signing Bonus to the Company. 
 (iii) Benefits. During the term of Executive’s employment hereunder, he shall be entitled to participate in all incentive, savings and
retirement plans, practices, policies and programs applicable generally to other senior executives of the Company and shall be eligible for participation in and shall receive all benefits under welfare benefit plans, practices, policies and programs
provided by the Company to the extent applicable generally to other senior executives of the Company. Notwithstanding anything in this Section 2(c)(iii) to the contrary, all benefit obligations are subject to guidance issued by the U.S.
Department of Treasury under Section 409A of the Code. To the extent required, the Company may modify the benefits provided under this Section 2(c)(iii) to comply with such guidance. 
 (iv) Expenses. During the term of Executive’s employment, Executive shall be entitled to receive reimbursement for all reasonable business
expenses incurred by Executive in performance of his duties hereunder provided that Executive provides all necessary documentation in accordance with Company policy. 
  

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 (v) Stock Options. Concurrent with the execution of the Consulting Agreement, Parent will grant
Executive a stock option (the “Option Grant”) to purchase Parent’s common stock, par value $ 0.01, at an exercise price of $10 per share. The Option Grant will be pursuant to the terms and conditions set forth in the
Parent’s 2005 Stock Incentive Plan (the “Stock Incentive Plan”) and will be subject to the terms of the Stock Incentive Plan and Executive’s option agreement associated with the Option Grant (the “Option
Agreement”). The Option Grant will be for options to purchase One Hundred and Sixty Thousand (160,000) shares of the Parent’s common stock and will be exercisable for a maximum of ten years subject to the vesting, termination and
other terms set forth in the Option Agreement. 
 (vi) Restricted Stock. Concurrent with the Effective Date, Parent shall grant
Executive a grant (the “Restricted Stock Grant”) of restricted shares of Parent’s common stock, par value $ 0.01 (“Restricted Shares”). The Restricted Stock Grant will be pursuant to the terms and conditions
set forth in the Parent’s 2005 Stock Incentive Plan (the “Stock Incentive Plan”) and will be subject to the terms of the Stock Incentive Plan and the restricted stock agreement evidencing such grant (the “Restricted
Stock Agreement”). The Restricted Stock Grant will be comprised of Ten Thousand (10,000) Restricted Shares and shall be subject to the vesting, termination and other terms set forth in the Restricted Stock Agreement. 
 (vii) Investment. For thirty (30) days following the Effective Date, Executive shall have the right, but not the obligation, to purchase up
to Twenty Five Thousand (25,000) shares of the Parent’s common stock, par value $0.01, at a price equal to the fair market value of Parent’s common stock at the date of any such purchase. Any purchase will be subject to the terms of a
subscription agreement to be entered into between Executive and the Company (which will be upon the same terms as the subscription agreement between the Company and other similarly situated senior executives). 
  

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 Section 3. Termination of Employment. 
 (a) Death or Disability. Executive’s employment shall terminate automatically upon Executive’s death. If Executive becomes subject to a
Disability during the Term of Employment (pursuant to the definition of Disability set forth below), the Company may give Executive written notice in accordance with Sections 3(e) and 10(h) of its intention to terminate Executive’s employment.
For purposes of this Agreement, “Disability” means (i) Executive’s inability to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment that can be expected to
result in death or can be expected to last for a continuous period of not less than 12 months, or (ii) Executive is, by reason of any medically determinable physical of mental impairment that can be expected to result in death or can be
expected to last for a continuous period of not less than 12 months, receiving income replacement benefits for a period of not less than three months under an accident or health plan covering employees of the Company. 
 (b) Cause. Executive’s employment may be terminated at any time by the Company for Cause. For purposes of this Agreement,
“Cause” shall mean Executive’s (i) conviction of a felony or a crime of moral turpitude; (ii) conduct that constitutes fraud or embezzlement; (iii) willful misconduct or willful gross neglect; (iv) continued
willful failure to substantially perform his duties as Executive Vice President and Chief Financial Officer; or (v) a material breach by Executive of this Agreement; provided that in the event of a termination pursuant to clause (iv) or
(v), to the extent such failure to perform duties or material breach is subject to cure, the Company shall have notified Executive in writing describing such failure to perform duties or material breach and Executive shall have failed to cure such
failure to perform or breach within 30 days after his receipt of such written notice. 
 (c) Termination Without Cause. The Company
may terminate Executive’s employment hereunder without Cause at any time. 
 (d) Good Reason. Executive’s employment may be
terminated at any time by Executive for Good Reason or without Good Reason upon 90 days’ prior written notice, provided, in the case of a termination for Good Reason, that Executive provides such notice within 60 days after the occurrence of
the event giving rise to the termination for Good Reason. For purposes of this Agreement, “Good Reason” means voluntary resignation after any of the following actions taken by the Company or any of its subsidiaries without
Executive’s consent: (i) any material failure of the Company to fulfill its obligations under this Agreement, (ii) a material and adverse change to, or a material reduction of, Executive’s duties and responsibilities to the
Company, (iii) a reduction in Executive’s Annual Base Salary and Target Bonus (not including any diminution related to a broader compensation reduction that is not limited to Executive specifically and that is not more than 10% in the
aggregate) or (iv) the relocation of Executive’s primary office to a location more than 35 miles from the prior location; provided that in the event of a termination pursuant to clause (i) or (ii), to the extent such failure, change
or reduction is subject to cure, the Company shall have failed to cure such failure, change or reduction within 30 days after its receipt of Executive’s written notice. 
 (e) Notice of Termination. Any termination by the Company for Cause or without Cause, or by Executive for Good Reason or without Good Reason,
shall be 

  

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communicated by Notice of Termination to the other party hereto given in accordance with Section 10(h). For purposes of this Agreement, a
“Notice of Termination” means a written notice that (i) indicates the specific termination provision in this Agreement relied upon, (ii) to the extent applicable, sets forth in reasonable detail the facts and circumstances
claimed to provide a basis for termination of Executive’s employment under the provision so indicated and (iii) if the Date of Termination (as defined below) is other than the date of receipt of such notice, specifies the termination date.
The failure by Executive or the Company to set forth in the Notice of Termination any fact or circumstance that contributes to a showing of Good Reason or Cause shall not waive any right of Executive or the Company hereunder or preclude Executive or
the Company from asserting such fact or circumstance in enforcing Executive’s or the Company’s rights hereunder. 
 (f) Date of
Termination. “Date of Termination” means (i) if Executive’s employment is terminated by the Company for Cause, without Cause or by reason of Disability, or by Executive for Good Reason or without Good Reason, the date
of receipt of the Notice of Termination (in the case of a termination with or without Good Reason, provided such notice is in accordance with Section 3(d)) or any later date specified therein pursuant to Section 3(e), as the case may be
and (ii) if Executive’s employment is terminated by reason of death, the date of death. 
 Section 4. Obligations of the
Company upon Termination; Repurchase Rights. 
 (a) With Good Reason; Without Cause. If during the Employment Period, the Company
shall terminate Executive’s employment without Cause or Executive shall terminate his employment for Good Reason, then the Company will provide Executive with the following severance payments and/or benefits: 
 (i) The Company shall pay to Executive in a lump sum, to the extent not previously paid, (i) the Annual Base Salary through the Date of Termination,
and (ii) the Bonus earned for any fiscal year ended prior to the year in which the Date of Termination occurs, provided that Executive was employed on the last day of such year (“Accrued Obligations”); and 
 (ii) After the Date of Termination, the Company will pay Executive, in six quarterly installments commencing as of the Date of Termination, an aggregate
sum of 150% of Executive’s Annual Base Salary. 
 Thereafter, the Company shall have no further obligation to Executive or his legal representatives.

 (b) Death or Disability. If Executive’s employment shall be terminated by reason of Executive’s death or Disability, then
the Company will provide Executive with the following severance payments and/or benefits: The Company shall pay Executive or his legal representatives (A) the Accrued Obligations; (B) a lump sum equal to 100% of Executive’s Annual
Base Salary in the event his employment is terminated by reason of his Disability or death; and (C) the continuance of death or Disability benefits thereafter in accordance with the terms of such plans then in effect. 
  

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 Thereafter, the Company shall have no further obligation to Executive or his legal representatives. 
 (c) Cause; Other than for Good Reason. 
 (i) If Executive’s employment shall be terminated by the Company for Cause or by Executive without Good Reason, then the Company shall have no further payment obligations to Executive other than for payment of the Accrued Obligations.
Thereafter, the Company shall have no further obligation to Executive other than any indemnification rights he may have pursuant to Section 9. 
 (ii) If Executive’s employment shall be terminated by the Company for Cause, then the Company or its designee shall have the right, but not the obligation, to repurchase all or any portion of any shares of common
stock of Parent held by Executive (including any shares of Parent’s common stock received upon a distribution from any deferred compensation plan, any Restricted Shares or any common stock issuable upon exercise of any options held by
Executive) in accordance with the provisions of the Management Investor Rights Agreement dated as of October 17, 2005 and executed by Executive as of the date hereof (the “Management Investor Rights Agreement”). The Company (or
its designee) shall have the right to record the transfer of the shares of Parent’s common stock in connection with such purchase on its books and records without the consent of Executive. 
 (d) Company Repurchase Right. In the event of Executive’s death or his termination of employment for any reason other than Cause, the Company
(or its designee) may, by written notice following such employment termination, elect to purchase all or any portion of any shares of common stock of Parent held by Executive (including any shares of the Parent’s common stock received upon a
distribution from any deferred compensation plan, any Restricted Shares or any common stock issuable upon exercise of any options held by Executive) for Fair Market Value (as each such term is defined in the Management Investor Rights Agreement).
The determination date for purposes of determining the Fair Market Value shall be the closing date of the purchase of the applicable shares. The closing date of the sale purchase pursuant to this Section 4(d) shall take place on a date
designated by the Company or its designee, as applicable, in accordance with the provisions of the Management Investor Rights Agreement. 
 (e) Separation Agreement and General Release. The Company’s obligations to make payments under Sections 4(a) and 4(b) are conditioned on Executive’s or his legal representative’s executing a separation agreement and
general release of claims against the Company and its affiliates (and their officers and directors) in a form reasonably acceptable to the Company. 
 Section 5. Restrictive Covenants. 
 Executive shall be subject to the restrictive covenants set forth in Annex I of the
Management Investor Rights Agreement in accordance with its terms. 
 Section 6. Non-Disparagement. 
 (a) During the period commencing on the Effective Date and continuing until 

  

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the third anniversary of the Date of Termination, neither Executive nor his agents, on the one hand, nor the Company formally, its senior executives, or a
member of the Board, on the other hand, shall directly or indirectly issue or communicate any public statement, or statement likely to become public, that maligns, denigrates or disparages the other (including, in the case of communications by
Executive or his agents, any of the Company’s officers, directors or employees). The foregoing shall not be violated by truthful responses to legal process or governmental inquiry. 
 Section 7. Severance Payments. 
 In addition to the foregoing, and not in any way in limitation of any right or remedy otherwise available to the Company, if Executive violates any provision of Annex I of the Management Investor Rights Agreement or Section 6 hereof,
any severance payments then or thereafter due from the Company to Executive shall be terminated immediately and the Company’s obligation to pay and Executive’s right to receive such severance payments shall terminate and be of no further
force or effect. 
 Section 8. Executive’s Representations, Warranties and Covenants. 
 (a) Executive hereby represents and warrants to the Company and the Subsidiaries that: 
 (1) Executive has all requisite power and authority to execute and deliver this Agreement and to consummate the transactions contemplated hereby, and
this Agreement has been duly executed by Executive; 
 (2) the execution, delivery and performance of this Agreement by Executive does not
and will not, with or without notice or the passage of time, conflict with, breach, violate or cause a default under any agreement, contract or instrument to which Executive is a party or any judgment, order or decree to which Executive is subject;

 (3) Executive is not bound by any employment agreement, consulting agreement, non-compete agreement that would prohibit Executive from
entering into this Agreement, fee for services agreement, confidentiality agreement that would prohibit Executive from entering into this Agreement or any other similar agreement with any other Person; 
 (4) upon the execution and delivery of this Agreement by the Company and Executive, this Agreement will be a legal, valid and binding obligation of
Executive, enforceable in accordance with its terms; 
 (5) Executive understands that Parent and the Company will rely upon the accuracy
and truth of the representations and warranties of Executive set forth herein and Executive consents to such reliance. 
 (6) as of the date
of execution of this Agreement, Executive is not in breach of any of its terms, including having committed any acts that would form the basis for a Cause termination if such act had occurred after the Effective Date. 
  

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 (b) The Company and the Subsidiaries hereby represent and warrant to Executive that: 
 (1) the Company has all requisite power and authority to execute and deliver this Agreement and to consummate the transactions contemplated hereby, and
this Agreement has been duly executed by the Company; 
 (2) the execution, delivery and performance of this Agreement by the Company does
not and will not, with or without notice or the passage of time, conflict with, breach, violate or cause a default under any agreement, contract or instrument to which the Company is a party or any judgment, order or decree to which the Company is
subject; 
 (3) upon the execution and delivery of this Agreement by the Company and Executive, this Agreement will be a legal, valid and
binding obligation of the Company, enforceable in accordance with its terms; and 
 (4) the Company understands that Executive will rely
upon the accuracy and truth of the representations and warranties of the Company set forth herein and the Company consents to such reliance. 
 Section 9. Indemnification. 
 The Company shall secure Directors’ and Officers’ liability insurance for the
benefit of Executive on terms at least equal to those applicable to the other directors and officers of the Company (which insurance, for Executive, shall provide for advancement of defense costs) and shall indemnify Executive to the maximum extent
permitted under the General Corporate Law of Delaware. 
 Section 10. General Provisions. 
 (a) Severability. It is the desire and intent of the parties hereto that the provisions of this Agreement be enforced to the fullest extent
permissible under the laws and public policies applied in each jurisdiction in which enforcement is sought. Accordingly, if any particular provision of this Agreement shall be adjudicated by a court of competent jurisdiction to be invalid,
prohibited or unenforceable under any present or future law, and if the rights and obligations of any party under this Agreement will not be materially and adversely affected thereby, such provision, as to such jurisdiction, shall be ineffective,
without invalidating the remaining provisions of this Agreement or affecting the validity or enforceability of such provision in any other jurisdiction; furthermore, in lieu of such invalid or unenforceable provision there will be added
automatically as a part of this Agreement, a legal, valid and enforceable provision as similar in terms to such invalid or unenforceable provision as may be possible. Notwithstanding the foregoing, if such provision could be more narrowly drawn so
as not to be invalid, prohibited or unenforceable in such jurisdiction, it shall, as to such jurisdiction, be so narrowly drawn, without invalidating the remaining provisions of this Agreement or affecting the validity or enforceability of such
provision in any other jurisdiction. 
 (b) Entire Agreement. This Agreement, the Management Investor Rights Agreement, the Stock
Incentive Plan, Option Agreement, and Restricted Stock Agreement 

  

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embody the complete agreement and understanding among the parties hereto with respect to the subject matter hereof and supersede and preempt any prior
understandings, agreements or representations by or among the parties, written or oral, which may have related to the subject matter hereof in any way (including, without limitation, any other employment, severance or change-in-control agreement or
understanding). 
 (c) Counterparts. This Agreement may be executed in separate counterparts, each of which is deemed to be an
original and all of which taken together constitute one and the same agreement. 
 (d) Successors and Assigns. 
 (i) This Agreement is personal to Executive and without the prior written consent of the Company shall not be assignable by Executive otherwise than by
will or the laws of descent and distribution. This Agreement shall inure to the benefit of and be enforceable by Executive’s legal representatives. 
 (ii) This Agreement shall inure to the benefit of and be binding upon the Company and its successors and assigns. The Company will require any successor (whether direct or indirect, by purchase, merger, consolidation
or otherwise) to all or substantially all of the business and/or assets of the Company to assume expressly and agree to perform this Agreement in the same manner and to the same extent that the Company would be required to perform it if no such
succession had taken place. As used in this Agreement, “Company” shall mean the Company as hereinbefore defined and any successor to its business and/or assets as aforesaid that assumes and agrees to perform this Agreement by operation of
law, or otherwise. 
 (e) Governing Law. THIS AGREEMENT WILL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF
DELAWARE, WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICTING PROVISION OR RULE (WHETHER OF THE STATE OF DELAWARE OR ANY OTHER JURISDICTION) THAT WOULD CAUSE THE LAWS OF ANY JURISDICTION OTHER THAN THE STATE OF DELAWARE TO BE APPLIED.
IN FURTHERANCE OF THE FOREGOING, THE INTERNAL LAW OF THE STATE OF DELAWARE WILL CONTROL THE INTERPRETATION AND CONSTRUCTION OF THIS AGREEMENT, EVEN IF UNDER SUCH JURISDICTION’S CHOICE OF LAW OR CONFLICT OF LAW ANALYSIS, THE SUBSTANTIVE LAW OF
SOME OTHER JURISDICTION WOULD ORDINARILY APPLY. 
 (f) Enforcement. 
 (i) Arbitration. Except for the Company or its Affiliate’s right to obtain injunctive relief for violation of Sections 5 and 6 of this
Agreement or Annex I or Section 7 of the Management Investor Rights Agreement, any controversy, dispute or claim arising out of or relating to this Agreement, or its interpretation, application, implementation, breach or enforcement which the
parties are unable to resolve by mutual agreement, shall be settled by submission by either party of the controversy, claim or dispute to binding arbitration in New York (unless the parties agree in writing to a different location), before a single
arbitrator in 

  

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accordance with the Employment Dispute Resolution Rules of the American Arbitration Association then in effect. In any such arbitration proceeding the
parties agree to provide all discovery deemed necessary by the arbitrator. The decision and award made by the arbitrator shall be final, binding and conclusive on all parties hereto for all purposes, and judgment may be entered thereon in any court
having jurisdiction thereof. Each party shall bear its or his costs and expenses in any such arbitration and one-half of the arbitrator’s fees and costs; provided, however, that the arbitrator shall have the discretion to award
the prevailing party reimbursement of its or his reasonable attorney’s fees and costs. 
 (ii) Remedies. All remedies hereunder
are cumulative, are in addition to any other remedies provided for by law and may, to the extent permitted by law, be exercised concurrently or separately, and the exercise of any one remedy shall not be deemed to be an election of such remedy or to
preclude the exercise of any other remedy. 
 (iii) Waiver of Jury Trial. EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ALL
RIGHT TO TRIAL BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM ARISING OUT OF OR RELATING TO THIS AGREEMENT. 
 (g) Amendment and
Waiver. The provisions of this Agreement may be amended and waived only with the prior written consent of the Company and Executive and no course of conduct or failure or delay in enforcing the provisions of this Agreement shall be construed as
a waiver of such provisions or affect the validity, binding effect or enforceability of this Agreement or any provision hereof. 
 (h)
Notices. Any notice provided for in this Agreement must be in writing and must be either personally delivered, transmitted via telecopier, mailed by first class mail (postage prepaid and return receipt requested) or sent by reputable
overnight courier service (charges prepaid) to the recipient at the address below indicated or at such other address or to the attention of such other person as the recipient party has specified by prior written notice to the sending party. Notices
will be deemed to have been given hereunder and received when delivered personally, when received if transmitted via telecopier, five days after deposit in the U.S. mail and one day after deposit for overnight delivery with a reputable overnight
courier service. 
 If to the Company, to: 
 Affinion Group, Inc. 
 c/o Apollo Management V, L.P. 
 9 West 57th Street 
 New York, New York 10019

 Facsimile: (212) 515-3288 
 Attention: Marc Becker 
 with a copy to: 
 Affinion Group, Inc. 
 100 Connecticut Avenue 
  

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 Norwalk, CT 06850 
 Facsimile: (203) 956-1206 
 Attention: General Counsel 
 If to Executive, to: 
 Executive’s home
address most recently on file with the Company. 
 (i) Survival of Representations, Warranties and Agreements. All representations,
warranties and agreements contained herein shall survive the consummation of the transactions contemplated hereby indefinitely. 
 (j)
Descriptive Headings. The descriptive headings of this Agreement are inserted for convenience only and do not constitute a part of this Agreement. All references to a “Section” in this Agreement are to a section of the Agreement
unless otherwise noted. 
 (k) Construction. Where specific language is used to clarify by example a general statement contained
herein, such specific language shall not be deemed to modify, limit or restrict in any manner the construction of the general statement to which it relates. The language used in this Agreement shall be deemed to be the language chosen by the parties
to express their mutual intent, and no rule of strict construction shall be applied against any party. 
 (l) Code Section 409A.
Notwithstanding anything herein or elsewhere to the contrary, to the extent Executive or the Company notifies the other that this Agreement, the Management Investor Rights Agreement, the Option Agreement or the Stock Incentive Plan may result in
Executive being subject to the penalties of Section 409A of the Code, Executive and the Company agree to negotiate (and the Company shall cause any affiliate to negotiate) in good faith alternatives to avoid such penalties. 
  

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 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first written
above. 
  

			
	 AFFINION GROUP, INC.

		
	 By:
	 	 /s/ Nathaniel Lipman

	Name:	 	Nathaniel Lipman
	Title:	 	President and CEO

  

			
	 THOMAS A. WILLIAMS

		
	Signature:	 	 /s/ Thomas Williams

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