Document:

Exhibit
4.5

 

COMMON
STOCK PURCHASE WARRANT

BRUUSH
ORAL CARE INC.

 

	Warrant
    Shares: ______________	Issue
    Date: _____________, 202[●]

 

THIS
COMMON STOCK PURCHASE WARRANT (the “Warrant”) certifies that, for value received, [●] or its registered assigns
(the “Holder”) is entitled, upon the terms and subject to the limitations on exercise and the conditions hereinafter
set forth, at any time on or after the date hereof (the “Issue Date”) and on or prior to 5:00 p.m. (New York City
time) on _____________, 2027 (the “Termination Date”) but not thereafter, to subscribe for and purchase from Bruush
Oral Care Inc. (the “Company”), up to _________________ shares of the Company’s Common
Stock (as subject to adjustment hereunder, the “Warrant Shares”). The purchase price of one share of Common Stock
under this Warrant shall be equal to the Exercise Price, as defined in Section 2(b).

 

Section
1. Definitions. In addition to the terms defined elsewhere in this Warrant, the following terms have the meanings indicated
in this Section 1:

 

“Affiliate”
means any Person that, directly or indirectly through one or more intermediaries, controls or is controlled by or is under common control
with a Person, as such terms are used in and construed under Rule 405 under the Securities Act.

 

“Bid
Price” means, for any date, the price determined by the first of the following clauses that applies: (a) if the shares of Common
Stock are then listed or quoted on a Trading Market, the bid price of one share of Common Stock for the time in question (or the nearest
preceding date) on the Trading Market on which the shares of Common Stock are then listed or quoted as reported by Bloomberg L.P. (based
on a Trading Day from 9:30 a.m. (New York City time) to 4:02 p.m. (New York City time)), (b) if OTCQB or OTCQX is not a Trading Market,
the volume weighted average per share price of the shares of Common Stock for such date (or the nearest preceding date) on OTCQB or OTCQX
as applicable, (c) if the shares of Common Stock are not then listed or quoted for trading on OTCQB or OTCQX and if prices for the shares
of Common Stock are then reported on the Pink Open Market (or a similar organization or agency succeeding to its functions of reporting
prices), the most recent bid price per share of Common Stock so reported, or (d) in all other cases, the fair market value of one share
of Common Stock as determined by an independent appraiser selected in good faith by the Holders of a majority in interest of the Warrants
then outstanding and reasonably acceptable to the Company, the fees and expenses of which shall be paid by the Company.

 

“Board
of Directors” means the board of directors of the Company.

 

“Business
Day” means any day other than Saturday, Sunday or other day on which commercial banks in The City of New York are authorized
or required by law to remain closed; provided, however, for clarification, commercial banks shall not be deemed to be authorized
or required by law to remain closed due to “stay at home”, “shelter-in-place”, “non-essential employee”
or any other similar orders or restrictions or the closure of any physical branch locations at the direction of any governmental authority
so long as the electronic funds transfer systems (including for wire transfers) of commercial banks in The City of New York generally
are open for use by customers on such day.

 

“Commission”
means the United States Securities and Exchange Commission.

 

“Exchange
Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.

 

    	1

     

    

 

“Equity
Conditions” means, with respect to any given date of determination: (i) on such applicable date of determination one or more
registration statements (each, the “Forced Exercise Registration Statement”) shall be effective and the prospectus
contained therein shall be available on such applicable date of determination (with, for the avoidance of doubt, any shares of Common
Stock previously issued pursuant to such prospectus deemed unavailable) for the issuance of all the shares of Common Stock issuable upon
exercise of this Warrant and other warrants issued pursuant to the Underwriting Agreement (collectively, the “Registered Warrants”)
in connection with the event requiring determination (such applicable aggregate number of shares of Common Stock , each, a “Required
Minimum Securities Amount”); (ii) on each day during the period beginning thirty (30) calendar days prior to the applicable
date of determination and ending on and including the applicable date of determination (the “Equity Conditions Measuring Period”),
the shares of Common Stock (including the shares of Common Stock to be issued in the event requiring this determination) is listed or
designated for quotation (as applicable) on a Trading Market and shall not have been suspended from trading on a Trading Market (other
than suspensions of not more than two (2) days and occurring prior to the applicable date of determination due to business announcements
by the Company) nor shall delisting or suspension by a Trading Market have been threatened (with a reasonable prospect of delisting occurring
after giving effect to all applicable notice, appeal, compliance and hearing periods) or reasonably likely to occur or pending as evidenced
by (A) a writing by such Trading Market or (B) the Company falling below the minimum listing maintenance requirements of the Trading
Market on which the shares of Common Stock is then listed or designated for quotation (as applicable); (iii) during the Equity Conditions
Measuring Period, the Company shall have delivered all Warrant Shares issuable upon exercise of this Warrant on a timely basis as set
forth in Section 2 hereof and all other share capital required to be delivered by the Company on a timely basis as set forth in the Underwriting
Agreement; (iv) the Required Minimum Securities Amount of shares of Common Stock to be issued in connection with the event requiring
determination may be issued in full without violating the rules or regulations of the Trading Market on which the shares of Common Stock
is then listed or designated for quotation (as applicable); (v) on each day during the Equity Conditions Measuring Period, no public
announcement of a pending, proposed or intended Fundamental Transaction shall have occurred which has not been abandoned, terminated
or consummated; (vi) the Company shall have no knowledge of any fact that would reasonably be expected to cause the applicable Forced
Exercise Registration Statement to not be effective or the prospectus contained therein to not be available for the issuance of the Required
Minimum Securities Amount of shares of Common Stock in connection with the event requiring such determination; (vii) the Holder shall
not be in possession of any material, non-public information provided to any of them by the Company, any of its subsidiaries or any of
their respective affiliates, employees, officers, representatives, agents or the like; (viii) on each day during the Equity Conditions
Measuring Period, the Company otherwise shall have been in compliance with each, and shall not have breached any representation or warranty
in any material respect (other than representations or warranties subject to material adverse effect or materiality, which may not be
breached in any respect) or any covenant or other term or condition of this Warrant or the Underwriting Agreement, including, without
limitation, the Company shall not have failed to timely make any payment pursuant to this Warrant or the Underwriting Agreement; (ix)
on the applicable date of determination (A) a sufficient number of shares shall be authorized and reserved in accordance with Section
6(d) and (B) all Warrant Shares to be issued in connection with the event requiring this determination may be issued in full without
resulting in a violation of Section 6(d); (x) the issuance of Required Minimum Securities Amount of shares of Common Stock to be issued
in connection with the event requiring determination will not result in an violation of Section 6(d); (xi) any shares of Common Stock
to be issued in connection with the event requiring determination may be issued in full without violating Section 2(e) hereof (or the
equivalent provisions of any other applicable Registered Warrants), (xii) no bone fide dispute shall exist, by and between any of holder
of the Registered Warrants, the Company, the principal Trading Market and/or FINRA with respect to any term or provision of this Warrant
or the Underwriting Agreement and (xiii) no Forced Exercise hereunder shall have occurred during the seven (7) Trading Day period immediately
prior to such date of determination, and (xiv) the shares of Common Stock issuable upon exercise of the Registered Warrants are duly
authorized and listed and eligible for trading without restriction on an Trading Market.

 

    	2

     

    

 

“Equity
Conditions Failure” means that on each day during the period commencing ten (10) Trading Days prior to the applicable Forced
Exercise Notice Date through and including the applicable Forced Exercise Date, the Equity Conditions have not been satisfied (or waived
in writing by the Holder).

 

“Offering
Warrants” means the Common Stock purchase warrants issued by the Company pursuant to the Registration Statement at closing
of the Company’s public offering or in connection with the exercise of the overallotment option included therein.

 

“Common
Stock” means shares of common stock, no par value, of the Company, and any other class of securities into which such securities
may hereafter be reclassified or changed.

 

“Common
Stock Equivalents” means any securities of the Company or the Subsidiaries which would entitle the holder thereof to acquire
at any time shares of Common Stock , including, without limitation, any debt, preferred stock, right, option, warrant or other instrument
that is at any time convertible into or exercisable or exchangeable for, or otherwise entitles the holder thereof to receive, shares
of Common Stock .

 

“Person”
means an individual or corporation, partnership, trust, incorporated or unincorporated association, joint venture, limited liability
company, joint stock company, government (or an agency or subdivision thereof) or other entity of any kind.

 

“Qualified
Holder” means each Holder, including each “beneficial holder”, together with all Affiliates of such Holder and/or
“beneficial holder”, that purchased Qualified Warrants in connection with the Offering, provided such Qualified Holder continues
to hold any Offering Warrants as of the event described herein to which Qualified Holder status applies. For the sake of clarity, no
holder shall be considered to be a Qualified Holder for more Offering Warrants than the number of Qualified Warrants purchased by such
Qualified Holder in the Company’s initial public offering; provided, however, that a Qualified Holder may sell and buy Offering
Warrants following completion of the Offering, and such Offering Warrants shall benefit from adjustments hereunder up to the number of
Qualified Warrants for such Qualified Holder.

 

“Qualified
Warrants” means at least $500,000 Offering Warrants purchased in connection with the Offering by any Holder, including each
“beneficial holder” of Warrants, taken together with all Affiliates of such Holder and/or “beneficial holder”.
Qualified Warrants shall not include Pre-funded Warrants. The number of Qualified Warrants shall be fixed at completion of the Offering.

 

“Registered
Warrants” means this Warrant and any other warrants issued pursuant to the Underwriting Agreement.

 

“Registration
Statement” means the Company’s registration statement on Form F-1 (File No. 333-[●]), as amended.

 

“Securities
Act” means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.

 

“Subsidiary”
means any subsidiary of the Company and shall, where applicable, also include any direct or indirect subsidiary of the Company formed
or acquired after the date hereof.

 

“Trading
Day” means a day on which the shares of Common Stock are traded on a Trading Market.

 

“Trading
Market” means any of the following markets or exchanges on which the shares of Common Stock are listed or quoted for trading
on the date in question: the NYSE American, the Nasdaq Capital Market, the Nasdaq Global Market, the Nasdaq Global Select Market, the
New York Stock Exchange, OTCQB or OTCQX (or any successors to any of the foregoing).

 

    	3

     

    

 

“Transfer
Agent” means [●], and any successor transfer agent of the Company.

 

“Underwriting
Agreement” means the underwriting agreement, dated as of [●], 2022, among the Company and Aegis Capital Corp. as representative
of the underwriters named therein, as amended, modified or supplemented from time to time in accordance with its terms.

 

“VWAP”
means, for any date, the price determined by the first of the following clauses that applies: (a) if the shares of Common Stock are then
listed or quoted on a Trading Market, the daily volume weighted average price per share of the shares of Common Stock for such date (or
the nearest preceding date) on the Trading Market on which the shares of Common Stock are then listed or quoted as reported by Bloomberg
L.P. (based on a Trading Day from 9:30 a.m. (New York City time) to 4:02 p.m. (New York City time)), (b) if OTCQB or OTCQX is not a Trading
Market, the volume weighted average price per share of shares of Common Stock for such date (or the nearest preceding date) on OTCQB
or OTCQX as applicable, (c) if the shares of Common Stock are not then listed or quoted for trading on OTCQB or OTCQX and if prices for
shares of Common Stock are then reported on the OTC Pink Open Market (or a similar organization or agency succeeding to its functions
of reporting prices), the most recent bid price per share of Common Stock so reported, or (d) in all other cases, the fair market value
of one share of Common Stock as determined by an independent appraiser selected in good faith by the holders of a majority in interest
of the Warrants then outstanding and reasonably acceptable to the Company, the fees and expenses of which shall be paid by the Company.

 

“Warrant
Agent Agreement” means that certain warrant agent agreement, dated on or about the [●], 2022, between the Company and
the Warrant Agent.

 

“Warrant
Agent” means the Transfer Agent and any successor warrant agent of the Company.

 

“Warrants”
means this Warrant and other Common Stock purchase warrants issued by the Company pursuant to Section 3(f)(vi) of the Offering Warrants.

 

Section
2. Exercise.

 

a)
Exercise of Warrant. Subject to the provisions of Section 2(e) herein, exercise of the purchase rights represented by this Warrant
may be made, in whole or in part, at any time or times on or after the Issue Date and on or before the Termination Date, by delivery
to the Company of a duly executed PDF copy submitted by e-mail (or e-mail attachment) of the Notice of Exercise in the form annexed hereto
as Annex A (the “Notice of Exercise”), and, unless the cashless exercise procedure specified in Section 2(c) below
is specified in the applicable Notice of Exercise, delivery of the aggregate Exercise Price of the Warrant Shares specified in the applicable
Notice of Exercise as specified in this Section 2(a). Within the earlier of (i) two (2) Trading Days and (ii) the number of Trading Days
comprising the Standard Settlement Period (as defined in Section 2(d)(i) herein) following the date of exercise as aforesaid, the Holder
shall deliver the aggregate Exercise Price for the Warrant Shares specified in the applicable Notice of Exercise by wire transfer of
immediately available funds or cashier’s check drawn on a United States bank unless the cashless exercise procedure specified in
Section 2(c) below is specified in the applicable Notice of Exercise. No ink-original Notice of Exercise shall be required, nor shall
any medallion guarantee (or other type of guarantee or notarization) of any Notice of Exercise be required. Notwithstanding anything
herein to the contrary, the Holder shall not be required to physically surrender this Warrant to the Company until the Holder has purchased
all of the Warrant Shares available hereunder and the Warrant has been exercised in full, in which case, the Holder shall surrender this
Warrant to the Company for cancellation within three (3) Trading Days of the date on which the final Notice of Exercise is delivered
to the Company. Partial exercises of this Warrant resulting in purchases of a portion of the total number of Warrant Shares available
hereunder shall have the effect of lowering the outstanding number of Warrant Shares purchasable hereunder in an amount equal to the
applicable number of Warrant Shares purchased. The Holder and the Company shall maintain records showing the number of Warrant Shares
purchased and the date of such purchases. The Company shall deliver any objection to any Notice of Exercise within one (1) Trading Day
of receipt of such notice. The Holder and any assignee, by acceptance of this Warrant, acknowledge and agree that, by reason of the
provisions of this paragraph, following the purchase of a portion of the Warrant Shares hereunder, the number of Warrant Shares available
for purchase hereunder at any given time may be less than the amount stated on the face hereof.

 

    	4

     

    

 

Notwithstanding
the foregoing in this Section 2(a), a holder whose interest in this Warrant is a beneficial interest in certificate(s) representing this
Warrant held in book-entry form through DTC (or another established clearing corporation performing similar functions), shall effect
exercises made pursuant to this Section 2(a) by delivering to DTC (or such other clearing corporation, as applicable) the appropriate
instruction form for exercise, complying with the procedures to effect exercise that are required by DTC (or such other clearing corporation,
as applicable), subject to a Holder’s right to elect to receive a Warrant in certificated form pursuant to the terms of the Warrant
Agent Agreement, in which case this sentence shall not apply.

 

b)
Exercise Price. The exercise price per share of Common Stock under this Warrant shall be $_________ (the “Initial Exercise
Price”), subject to adjustment hereunder (as in effect from time to time, the “Exercise Price”). 

 

c)
Cashless Exercise. The Company shall use its best efforts to cause the Registration Statement to remain effective with a current
prospectus and to maintain the registration of the shares of Common Stock and of the Warrants under the Exchange Act. If at any time
after the Issue Date, there is no effective registration statement registering, or no current prospectus available for the issuance of
the Warrant Shares to the Holder, then this Warrant may also be exercised, in whole or in part, at such time by means of a “cashless
exercise” in which the Holder shall be entitled to receive a number of Warrant Shares equal to the quotient obtained by dividing
[(A-B) (X)] by (A), where:

 

	 	(A)
    =	as
    applicable: (i) the VWAP on the Trading Day immediately preceding the date of the applicable Notice of Exercise if such Notice of
    Exercise is (1) both executed and delivered pursuant to Section 2(a) hereof on a day that is not a Trading Day or (2) both executed
    and delivered pursuant to Section 2(a) hereof on a Trading Day prior to the opening of “regular trading hours” (as defined
    in Rule 600(b)(68) of Regulation NMS promulgated under the federal securities laws) on such Trading Day, (ii) at the option of the
    Holder, either (y) the VWAP on the Trading Day immediately preceding the date of the applicable Notice of Exercise or (z) the Bid
    Price of the shares of Common Stock on the principal Trading Market as reported by Bloomberg L.P. as of the time of the Holder’s
    execution of the applicable Notice of Exercise if such Notice of Exercise is executed during “regular trading hours”
    on a Trading Day and is delivered within two (2) hours thereafter (including until two (2) hours after the close of “regular
    trading hours” on a Trading Day) pursuant to Section 2(a) hereof or (iii) the VWAP on the date of the applicable Notice of
    Exercise if the date of such Notice of Exercise is a Trading Day and such Notice of Exercise is both executed and delivered pursuant
    to Section 2(a) hereof after the close of “regular trading hours” on such Trading Day;
	 	 	 
	 	(B)
    =	the
    Exercise Price of this Warrant, as adjusted hereunder; and
	 	 	 
	 	(X)
    =	the
    number of Warrant Shares that would be issuable upon exercise of this Warrant in accordance with the terms of this Warrant if such
    exercise were by means of a cash exercise rather than a cashless exercise.

 

If
Warrant Shares are issued in such a cashless exercise, the parties acknowledge and agree that in accordance with Section 3(a)(9) of the
Securities Act, the Warrant Shares shall take on the registered characteristics of the Warrants being exercised. The Company agrees not
to take any position contrary to this Section 2(c).

 

Notwithstanding
anything herein to the contrary, in the event that, on the Termination Date, there is no effective registration statement registering,
or no current prospectus available for the issuance of, the Warrant Shares to the Holder, this Warrant shall be automatically exercised
via cashless exercise pursuant to this Section 2(c) on such Termination Date.

 

    	5

     

    

 

d)
Mechanics of Exercise.

 

i.
Delivery of Warrant Shares Upon Exercise. The Company shall cause the Warrant Shares purchased hereunder to be transmitted by
the Transfer Agent to the Holder by crediting the account of the Holder’s or its designee’s balance account with The Depository
Trust Company through its Deposit or Withdrawal at Custodian system (“DWAC”) if the Company is then a participant
in such system and either (A) there is an effective registration statement permitting the issuance of the Warrant Shares to or resale
of the Warrant Shares by Holder or (B) this Warrant is being exercised via cashless exercise, and otherwise by physical delivery of a
certificate, registered in the Company’s share register in the name of the Holder or its designee, for the number of Warrant Shares
to which the Holder is entitled pursuant to such exercise to the address specified by the Holder in the Notice of Exercise by the date
that is the earliest of (i) two (2) Trading Days after the delivery to the Company of the Notice of Exercise, (ii) one (1) Trading Day
after delivery of the aggregate Exercise Price to the Company and (iii) the number of Trading Days comprising the Standard Settlement
Period after the delivery to the Company of the Notice of Exercise (such date, the “Warrant Share Delivery Date”).
Upon delivery of the Notice of Exercise, the Holder shall be deemed for all corporate purposes to have become the holder of record of
the Warrant Shares with respect to which this Warrant has been exercised, irrespective of the date of delivery of the Warrant Shares,
provided that payment of the aggregate Exercise Price (other than in the case of a cashless exercise) is received within the earlier
of (i) two (2) Trading Days and (ii) the number of Trading Days comprising the Standard Settlement Period following delivery of the Notice
of Exercise. If the Company fails for any reason to deliver to the Holder the Warrant Shares subject to a Notice of Exercise by the Warrant
Share Delivery Date, the Company shall pay to the Holder, in cash, as liquidated damages and not as a penalty, for each $1,000 of Warrant
Shares subject to such exercise (based on the VWAP of the shares of Common Stock on the date of the applicable Notice of Exercise), $10
per Trading Day (increasing to $20 per Trading Day on the fifth Trading Day after such liquidated damages begin to accrue) for each Trading
Day after such Warrant Share Delivery Date until such Warrant Shares are delivered or Holder rescinds such exercise. The Company agrees
to maintain a transfer agent that is a participant in the FAST program so long as this Warrant remains outstanding and exercisable. As
used herein, “Standard Settlement Period” means the standard settlement period, expressed in a number of Trading Days,
on the Company’s primary Trading Market with respect to the shares of Common Stock as in effect on the date of delivery of the
Notice of Exercise.

 

ii.
Delivery of New Warrants Upon Exercise. If this Warrant shall have been exercised in part, the Company shall, at the request of
a Holder and upon surrender of this Warrant certificate, at the time of delivery of the Warrant Shares, deliver to the Holder a new Warrant
evidencing the rights of the Holder to purchase the unpurchased Warrant Shares called for by this Warrant, which new Warrant shall in
all other respects be identical with this Warrant.

 

iii.
Rescission Rights. If the Company fails to cause the Transfer Agent to transmit to the Holder the Warrant Shares pursuant to Section
2(d)(i) by the Warrant Share Delivery Date, then the Holder will have the right to rescind such exercise; provided, however, that the
Holder shall be required to return any Warrant Shares subject to any such rescinded exercise notice concurrently with the return to Holder
of the aggregate Exercise Price paid to the Company for such Warrant Shares and the restoration of Holder’s right to acquire such
Warrant Shares pursuant to this Warrant (including, issuance of a replacement warrant certificate evidencing such restored right).

 

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iv.
Compensation for Buy-In on Failure to Timely Deliver Warrant Shares Upon Exercise. In addition to any other rights available to
the Holder, if the Company fails to cause the Transfer Agent to transmit to the Holder the Warrant Shares in accordance with the provisions
of Section 2(d)(i) above pursuant to an exercise on or before the Warrant Share Delivery Date, and if after such date the Holder is required
by its broker to purchase (in an open market transaction or otherwise) or the Holder’s brokerage firm otherwise purchases, shares
of Common Stock to deliver in satisfaction of a sale by the Holder of the Warrant Shares which the Holder anticipated receiving upon
such exercise (a “Buy-In”), then the Company shall (A) pay in cash to the Holder the amount, if any, by which (x)
the Holder’s total purchase price (including brokerage commissions, if any) for the shares of Common Stock so purchased exceeds
(y) the amount obtained by multiplying (1) the number of Warrant Shares that the Company was required to deliver to the Holder in connection
with the exercise at issue times (2) the price at which the sell order giving rise to such purchase obligation was executed, and (B)
at the option of the Holder, either reinstate the portion of the Warrant and equivalent number of Warrant Shares for which such exercise
was not honored (in which case such exercise shall be deemed rescinded) or deliver to the Holder the number of shares of Common Stock
that would have been issued had the Company timely complied with its exercise and delivery obligations hereunder. For example, if the
Holder purchases shares of Common Stock having a total purchase price of $11,000 to cover a Buy-In with respect to an attempted exercise
of shares of Common Stock with an aggregate sale price giving rise to such purchase obligation of $10,000, under clause (A) of the immediately
preceding sentence the Company shall be required to pay the Holder $1,000. The Holder shall provide the Company written notice indicating
the amounts payable to the Holder in respect of the Buy-In and, upon request of the Company, evidence of the amount of such loss. Nothing
herein shall limit a Holder’s right to pursue any other remedies available to it hereunder, at law or in equity including, without
limitation, a decree of specific performance and/or injunctive relief with respect to the Company’s failure to timely deliver shares
of Common Stock upon exercise of the Warrant as required pursuant to the terms hereof.

 

v.
No Fractional Shares or Scrip. No fractional shares or scrip representing fractional shares shall be issued upon the exercise
of this Warrant. As to any fraction of a share which the Holder would otherwise be entitled to purchase upon such exercise, the Company
shall, at its election, either pay a cash adjustment in respect of such final fraction in an amount equal to such fraction multiplied
by the Exercise Price or round up to the next whole share.

 

vi.
Charges, Taxes and Expenses. Issuance of Warrant Shares shall be made without charge to the Holder for any issue or transfer tax
or other incidental expense in respect of the issuance of such Warrant Shares, all of which taxes and expenses shall be paid by the Company,
and such Warrant Shares shall be issued in the name of the Holder or in such name or names as may be directed by the Holder; provided,
however, that, in the event that Warrant Shares are to be issued in a name other than the name of the Holder, this Warrant when
surrendered for exercise shall be accompanied by the Assignment Form attached hereto as Annex B duly executed by the Holder and the Company
may require, as a condition thereto, the payment of a sum sufficient to reimburse it for any transfer tax incidental thereto. The Company
shall pay all Transfer Agent fees required for same-day processing of any Notice of Exercise and all fees to the Depository Trust Company
(or another established clearing corporation performing similar functions) required for same-day electronic delivery of the Warrant Shares.

 

vii.
Closing of Books. The Company will not close its stockholder books or records in any manner which prevents the timely exercise
of this Warrant, pursuant to the terms hereof.

 

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e)
Holder’s Exercise Limitations. The Company shall not effect any exercise of this Warrant, and a Holder shall not have the
right to exercise any portion of this Warrant, pursuant to Section 2 or otherwise, to the extent that after giving effect to such issuance
after exercise as set forth on the applicable Notice of Exercise, the Holder (together with the Holder’s Affiliates, and any other
Persons acting as a group together with the Holder or any of the Holder’s Affiliates (such Persons, “Attribution Parties”)),
would beneficially own in excess of the Beneficial Ownership Limitation (as defined below). For purposes of the foregoing sentence, the
number of shares of Common Stock beneficially owned by the Holder and its Affiliates and Attribution Parties shall include the number
of shares of Common Stock issuable upon exercise of this Warrant with respect to which such determination is being made, but shall exclude
the number of shares of Common Stock which would be issuable upon (i) exercise of the remaining, non-exercised portion of this Warrant
beneficially owned by the Holder or any of its Affiliates or Attribution Parties and (ii) exercise or conversion of the unexercised or
non-converted portion of any other securities of the Company (including, without limitation, any other shares of Common Stock Equivalents)
subject to a limitation on conversion or exercise analogous to the limitation contained herein beneficially owned by the Holder or any
of its Affiliates or Attribution Parties. Except as set forth in the preceding sentence, for purposes of this Section 2(e), beneficial
ownership shall be calculated in accordance with Section 13(d) of the Exchange Act and the rules and regulations promulgated thereunder,
it being acknowledged by the Holder that the Company is not representing to the Holder that such calculation is in compliance with Section
13(d) of the Exchange Act and the Holder is solely responsible for any schedules required to be filed in accordance therewith. To the
extent that the limitation contained in this Section 2(e) applies, the determination of whether this Warrant is exercisable (in relation
to other securities owned by the Holder together with any Affiliates and Attribution Parties) and of which portion of this Warrant is
exercisable shall be in the sole discretion of the Holder, and the submission of a Notice of Exercise shall be deemed to be the Holder’s
determination of whether this Warrant is exercisable (in relation to other securities owned by the Holder together with any Affiliates
and Attribution Parties) and of which portion of this Warrant is exercisable, in each case subject to the Beneficial Ownership Limitation,
and the Company shall have no obligation to verify or confirm the accuracy of such determination. In addition, a determination as to
any group status as contemplated above shall be determined in accordance with Section 13(d) of the Exchange Act and the rules and regulations
promulgated thereunder. For purposes of this Section 2(e), in determining the number of outstanding shares of Common Stock , a Holder
may rely on the number of outstanding shares of Common Stock as reflected in (A) the Company’s most recent periodic or annual report
filed with the Commission, as the case may be, (B) a more recent public announcement by the Company or (C) a more recent written notice
by the Company or the Transfer Agent setting forth the number of shares of Common Stock outstanding. Upon the written or oral request
of a Holder, the Company shall within one Trading Day confirm orally and in writing to the Holder the number of shares of Common Stock
then outstanding. In any case, the number of outstanding shares of Common Stock shall be determined after giving effect to the conversion
or exercise of securities of the Company, including this Warrant, by the Holder or its Affiliates or Attribution Parties since the date
as of which such number of outstanding shares of Common Stock was reported. The “Beneficial Ownership Limitation”
shall be 4.99% (or, upon election by a Holder prior to the issuance of any Warrants, 9.99%) of the number of shares of Common Stock outstanding
immediately after giving effect to the issuance of shares of Common Stock issuable upon exercise of this Warrant. The Holder, upon notice
to the Company, may increase or decrease the Beneficial Ownership Limitation provisions of this Section 2(e), provided that the Beneficial
Ownership Limitation in no event exceeds 9.99% of the number of shares of Common Stock outstanding immediately after giving effect to
the issuance of shares of Common Stock upon exercise of this Warrant held by the Holder and the provisions of this Section 2(e) shall
continue to apply. Any increase in the Beneficial Ownership Limitation will not be effective until the 61st day after such
notice is delivered to the Company. The provisions of this paragraph shall be construed and implemented in a manner otherwise than in
strict conformity with the terms of this Section 2(e) to correct this paragraph (or any portion hereof) which may be defective or inconsistent
with the intended Beneficial Ownership Limitation herein contained or to make changes or supplements necessary or desirable to properly
give effect to such limitation. The limitations contained in this paragraph shall apply to a successor holder of this Warrant.

 

    	8

     

    

 

Section
3. Certain Adjustments.

 

a)
Stock Dividends and Splits. If the Company, at any time while this Warrant is outstanding: (i) pays a stock dividend or otherwise
makes a distribution or distributions on its shares of Common Stock or any other equity or equity equivalent securities payable in shares
of Common Stock (which, for avoidance of doubt, shall not include any shares of Common Stock issued by the Company upon exercise of this
Warrant), (ii) subdivides outstanding shares of Common Stock into a larger number of shares, (iii) combines (including by way of reverse
stock split) outstanding shares of Common Stock into a smaller number of shares, or (iv) issues by reclassification of shares of Common
Stock any shares of capital stock of the Company, then in each case the Exercise Price shall be multiplied by a fraction of which the
numerator shall be the number of shares of Common Stock (excluding treasury shares, if any) outstanding immediately before such event
and of which the denominator shall be the number of shares of Common Stock outstanding immediately after such event, and the number of
shares issuable upon exercise of this Warrant shall be proportionately adjusted such that the aggregate Exercise Price of this Warrant
shall remain unchanged. Any adjustment made pursuant to this Section 3(a) shall become effective immediately after the record date for
the determination of stockholders entitled to receive such dividend or distribution and shall become effective immediately after the
effective date in the case of a subdivision, combination or re-classification.

 

b)
Reserved.

 

c)
Subsequent Rights Offerings. In addition to any adjustments pursuant to Section 3(a) above, if at any time the Company grants,
issues or sells any Common Stock Equivalents or rights to purchase stock, warrants, securities or other property pro rata to all (or
substantially all) of the record holders of any class of shares of Common Stock (the “Purchase Rights”), then the
Holder will be entitled to acquire, upon the terms applicable to such Purchase Rights, the aggregate Purchase Rights which the Holder
could have acquired if the Holder had held the number of shares of Common Stock acquirable upon complete exercise of this Warrant (without
regard to any limitations on exercise hereof, including without limitation, the Beneficial Ownership Limitation) immediately before the
date on which a record is taken for the grant, issuance or sale of such Purchase Rights, or, if no such record is taken, the date as
of which the record holders of shares of Common Stock are to be determined for the grant, issue or sale of such Purchase Rights (provided,
however, that, to the extent that the Holder’s right to participate in any such Purchase Right would result in the Holder exceeding
the Beneficial Ownership Limitation, then the Holder shall not be entitled to participate in such Purchase Right to such extent (or beneficial
ownership of such shares of Common Stock as a result of such Purchase Right to such extent) and such Purchase Right to such extent shall
be held in abeyance for the Holder until such time, if ever, as its right thereto would not result in the Holder exceeding the Beneficial
Ownership Limitation).

 

d)
Pro Rata Distributions. During such time as this Warrant is outstanding, if the Company shall declare or make any dividend or
other distribution of its assets (or rights to acquire its assets) to all (or substantially all) of holders of shares of Common Stock
, by way of return of capital or otherwise (including, without limitation, any distribution of cash, stock or other securities, property
or options by way of a dividend, spin off, reclassification, corporate rearrangement, scheme of arrangement or other similar transaction)
(a “Distribution”), at any time after the issuance of this Warrant, then, in each such case, the Holder shall be entitled
to participate in such Distribution to the same extent that the Holder would have participated therein if the Holder had held the number
of shares of Common Stock acquirable upon complete exercise of this Warrant (without regard to any limitations on exercise hereof, including
without limitation, the Beneficial Ownership Limitation) immediately before the date of which a record is taken for such Distribution,
or, if no such record is taken, the date as of which the record holders of shares of Common Stock are to be determined for the participation
in such Distribution (provided, however, that, to the extent that the Holder’s right to participate in any such Distribution
would result in the Holder exceeding the Beneficial Ownership Limitation, then the Holder shall not be entitled to participate in such
Distribution to such extent (or in the beneficial ownership of any shares of Common Stock as a result of such Distribution to such extent)
and the portion of such Distribution shall be held in abeyance for the benefit of the Holder until such time, if ever, as its right thereto
would not result in the Holder exceeding the Beneficial Ownership Limitation).

 

    	9

     

    

 

e)
Fundamental Transaction. If, at any time while this Warrant is outstanding, (i) the Company, directly or indirectly, in one or
more related transactions effects any merger or consolidation of the Company with or into another Person, (ii) the Company or any Subsidiary,
directly or indirectly, effects any sale, lease, license, assignment, transfer, conveyance or other disposition of all or substantially
all of its assets in one or a series of related transactions, (iii) any, direct or indirect, purchase offer, tender offer or exchange
offer (approved or recommended by the Board of Directors or a committee thereof) is completed pursuant to which holders of shares of
Common Stock are permitted to sell, tender or exchange their shares for other securities, cash or property and has been accepted by the
holders of 50% or more of the outstanding shares of Common Stock , (iv) the Company, directly or indirectly, in one or more related transactions
effects any reclassification, reorganization or recapitalization of shares of Common Stock or any compulsory share exchange pursuant
to which the shares of Common Stock are effectively converted into or exchanged for other securities, cash or property, or (v) the Company,
directly or indirectly, in one or more related transactions consummates a stock or share purchase agreement or other business combination
(including, without limitation, a reorganization, recapitalization, spin-off, merger or scheme of arrangement) with another Person or
group of Persons whereby such other Person or group acquires more than 50% of the outstanding shares of Common Stock (not including any
shares of Common Stock held by the other Person or other Persons making or party to, or associated or affiliated with the other Persons
making or party to, such stock or share purchase agreement or other business combination) (each a “Fundamental Transaction”),
then, upon any subsequent exercise of this Warrant, the Holder shall have the right to receive, for each Warrant Share that would have
been issuable upon such exercise immediately prior to the occurrence of such Fundamental Transaction, at the option of the Holder (without
regard to any limitation in Section 2(e) on the exercise of this Warrant), the number of shares of Common Stock of the successor or acquiring
corporation or of the Company, if it is the surviving corporation, and any additional consideration (the “Alternate Consideration”)
receivable as a result of such Fundamental Transaction by a holder of the number of shares of Common Stock for which this Warrant is
exercisable immediately prior to such Fundamental Transaction (without regard to any limitation in Section 2(e) on the exercise of this
Warrant). For purposes of any such exercise, the determination of the Exercise Price shall be appropriately adjusted to apply to such
Alternate Consideration based on the amount of Alternate Consideration issuable in respect of one share of Common Stock in such Fundamental
Transaction, and the Company shall apportion the Exercise Price among the Alternate Consideration in a reasonable manner reflecting the
relative value of any different components of the Alternate Consideration. If holders of shares of Common Stock are given any choice
as to the securities, cash or property to be received in a Fundamental Transaction, then the Holder shall be given the same choice as
to the Alternate Consideration it receives upon any exercise of this Warrant following such Fundamental Transaction.

 

Notwithstanding
anything to the contrary, in the event of a Fundamental Transaction, the Company or any Successor Entity (as defined below) shall, at
the Holder’s option, exercisable at any time concurrently with, or within 30 days after, the consummation of the Fundamental Transaction
(or, if later, the date of the public announcement of the applicable Fundamental Transaction), purchase this Warrant from the Holder
by paying to the Holder an amount of cash equal to the Black Scholes Value (as defined below) of the remaining unexercised portion of
this Warrant on the date of the consummation of such Fundamental Transaction; provided, however, that, if the Fundamental Transaction
is not within the Company’s control, including not approved by the Company’s Board of Directors, Holder shall only be entitled
to receive from the Company or any Successor Entity the same type or form of consideration (and in the same proportion), at the Black
Scholes Value of the unexercised portion of this Warrant, that is being offered and paid to the holders of shares of Common Stock of
the Company in connection with the Fundamental Transaction, whether that consideration be in the form of cash, stock or any combination
thereof, or whether the holders of shares of Common Stock are given the choice to receive from among alternative forms of consideration
in connection with the Fundamental Transaction; provided, further, that if holders of shares of Common Stock of the Company are not offered
or paid any consideration in such Fundamental Transaction, such holders will be deemed to have received shares of Common Stock of the
Successor Entity (which Entity may be the Company following such Fundamental Transaction) in such Fundamental Transaction.

 

    	10

     

    

 

“Black
Scholes Value” means the value of this Warrant based on the Black-Scholes Option Pricing Model obtained from the “OV”
function on Bloomberg determined as of the day of consummation of the applicable Fundamental Transaction for pricing purposes and reflecting
(A) a risk-free interest rate corresponding to the U.S. Treasury rate for a period equal to the time between the date of the public announcement
of the applicable Fundamental Transaction and the Termination Date, (B) an expected volatility equal to the greater of 100% and the 100
day volatility obtained from the HVT function on Bloomberg (determined utilizing a 365 day annualization factor) as of the Trading Day
immediately following the public announcement of the applicable Fundamental Transaction, (C) the underlying price per share used in such
calculation shall be the greater of (i) the sum of the price per share being offered in cash, if any, plus the value of any non-cash
consideration, if any, being offered in such Fundamental Transaction and (ii) the highest VWAP during the period beginning on the Trading
Day immediately preceding the announcement of the applicable Fundamental Transaction (or the consummation of the applicable Fundamental
Transaction, if earlier) and ending on the Trading Day of the Holder’s request pursuant to this Section 3(d) and (D) a remaining
option time equal to the time between the date of the public announcement of the applicable Fundamental Transaction and the Termination
Date and (E) a zero cost of borrow. The payment of the Black Scholes Value will be made by wire transfer of immediately available funds
(or such other consideration) within the later of (i) five (5) Business Days of the Holder’s election and (ii) the date of consummation
of the Fundamental Transaction.

 

The
Company shall cause any successor entity in a Fundamental Transaction in which the Company is not the survivor (the “Successor
Entity”) to assume in writing all of the obligations of the Company under this Warrant in accordance with the provisions of
this Section 3(e) pursuant to written agreements in form and substance reasonably satisfactory to the Holder and approved by the Holder
(without unreasonable delay) prior to such Fundamental Transaction and shall, at the option of the Holder, deliver to the Holder in exchange
for this Warrant a security of the Successor Entity evidenced by a written instrument substantially similar in form and substance to
this Warrant which is exercisable for a corresponding number of shares of capital stock of such Successor Entity (or its parent entity)
equivalent to the shares of Common Stock acquirable and receivable upon exercise of this Warrant (without regard to any limitations on
the exercise of this Warrant) prior to such Fundamental Transaction, and with an exercise price which applies the exercise price hereunder
to such shares of capital stock (but taking into account the relative value of the shares of Common Stock pursuant to such Fundamental
Transaction and the value of such shares of capital stock, such number of shares of capital stock and such exercise price being for the
purpose of protecting the economic value of this Warrant immediately prior to the consummation of such Fundamental Transaction), and
which is reasonably satisfactory in form and substance to the Holder. Upon the occurrence of any such Fundamental Transaction, the Successor
Entity shall succeed to, and be substituted for (so that from and after the date of such Fundamental Transaction, the provisions of this
Warrant referring to the “Company” shall refer instead to the Successor Entity), and may exercise every right and power of
the Company and shall assume all of the obligations of the Company under this Warrant with the same effect as if such Successor Entity
had been named as the Company herein.

 

    	11

     

    

 

f)
Adjustment Upon Issuance of shares of Common Stock . From the date hereof until the later of (a) two (2) years after the Issuance
Date or (b) the date there are no Qualified Holders (such period, the “Adjustment Period”), the Company issues or
sells, or, in accordance with this Section 3(f), is deemed to have issued or sold, any shares of Common Stock (excluding any Excluded
Securities (as defined below) issued or sold or deemed to have been issued or sold) for a consideration per share (the “New
Issuance Price”) less than a price equal to the Exercise Price in effect immediately prior to such issue or sale or deemed
issuance or sale (such Exercise Price then in effect is referred to as the “Applicable Price”) (the foregoing a “Dilutive
Issuance”), then immediately after such Dilutive Issuance, the Exercise Price then in effect shall be reduced to an amount
equal to the New Issuance Price. “Excluded Securities” means any issuance of shares of Common Stock , restricted share units,
Options and/or Convertible Securities (i) under the Company’s current or future equity incentive plans or issued to employees,
directors, consultants or officers as compensation or consideration in the ordinary course of business, including any issuance of Options
(and the underlying shares of Common Stock ) in exchange for Options issued under the Company’s equity incentive plans, subject
to a limitation of 15% of shares of Common Stock outstanding as of the Issuance Date, (ii) issued pursuant to agreements, Options, restricted
share units, Convertible Securities or Adjustment Rights (as defined below) existing as of the date hereof, provided that such agreements,
Options, Convertible Securities or Adjustment Rights have not been amended since the initial issuance date of this Warrant to increase
the number of such securities or decrease the exercise price, exchange price or conversion price of such securities, (iii) issued pursuant
to acquisitions (whether by merger, consolidation, purchase of equity, purchase of assets, reorganization or otherwise), mergers, consolidations,
reorganizations or strategic transactions approved by a majority of the disinterested directors of the Company, provided that any such
issuance shall only be to a Person (or to the equity holders of a Person) which is, itself or through its subsidiaries, an operating
company or an owner of an asset in a business complementary with the business of the Company and shall provide to the Company additional
benefits in addition to the investment of funds, but shall not include a transaction in which the Company is issuing securities primarily
for the purpose of raising capital or to an entity whose primary business is investing in securities, or (iv) to which the Holder consents
in writing. “Adjustment Right” means any right granted with respect to any securities issued in connection with, or with
respect to, any issuance or sale (or deemed issuance or sale in accordance with this Section 3(f)) of shares of Common Stock (other
than rights of the type described in Sections 3(a) through (e)) that could result in a decrease in the net consideration received
by the Company in connection with, or with respect to, such securities (including, without limitation, any cash settlement rights, cash
adjustment or other similar rights). For all purposes of the foregoing, the following shall be applicable:

 

i.
Issuance of Options. If, during the Adjustment Period, the Company in any manner grants or sells any Options (other than Excluded
Securities) and the lowest price per share for which one share of Common Stock is issuable upon the exercise of any such Option or upon
conversion, exercise or exchange of any Convertible Securities issuable upon exercise of any such Option (such shares of Common Stock
issuable upon such exercise of any Option or upon conversion, exercise or exchange of any Convertible Securities, the “Convertible
Securities Shares”) is less than the Applicable Price, then such shares of Common Stock shall be deemed to be outstanding and
to have been issued and sold by the Company at the time of the granting or sale of such Option for such price per share. For purposes
of this Section 3(f)(i), the “lowest price per share for which one share of Common Stock is issuable upon the exercise of
any such Option or upon conversion, exercise or exchange of any Convertible Securities issuable upon exercise of any such Option”
shall be equal to (A) the sum of (1) the lowest amount of consideration (if any) received or receivable by the Company with respect to
any one Convertible Securities Share upon the granting or sale of such Option, upon exercise of such Option and upon conversion, exercise
or exchange of any Convertible Security issuable upon exercise of such Option and (2) the lowest exercise price set forth in such Option
for which one Convertible Securities Share is issuable upon the exercise of any such Option or upon conversion, exercise or exchange
of any Convertible Securities issuable upon exercise of any such Option, minus (B) the sum of all amounts paid or payable to the holder
of such Option (or any other Person), with respect to any one Convertible Securities Share, upon the granting or sale of such Option,
upon exercise of such Option and upon conversion, exercise or exchange of any Convertible Security issuable upon exercise of such Option
plus the value of any other consideration received or receivable by, or benefit conferred on, the holder of such Option (or any other
Person), with respect to any one Convertible Securities Share. Except as contemplated below, no further adjustment of the Exercise Price
shall be made upon the actual issuance of such Convertible Securities Share or of such Convertible Securities upon the exercise of such
Options or upon the actual issuance of such Convertible Securities Share upon conversion, exercise or exchange of such Convertible Securities.

 

    	12

     

    

 

ii.
Issuance of Convertible Securities. If, during the Adjustment Period, the Company in any manner issues or sells any Convertible
Securities (other than Excluded Securities) and the lowest price per share for which one Convertible Securities Share is issuable upon
the conversion, exercise or exchange thereof is less than the Applicable Price, then such Convertible Securities Share shall be deemed
to be outstanding and to have been issued and sold by the Company at the time of the issuance or sale of such Convertible Securities
for such price per share. For the purposes of this Section 3(f)(ii), the “lowest price per share for which one Convertible
Securities Share is issuable upon the conversion, exercise or exchange thereof” shall be equal to (A) the sum of (1) the lowest
amount of consideration (if any) received or receivable by the Company with respect to one Convertible Securities Share upon the issuance
or sale of the Convertible Security and upon conversion, exercise or exchange of such Convertible Security and (2) the lowest conversion
price set forth in such Convertible Security for which one Convertible Securities Share is issuable upon conversion, exercise or exchange
thereof, minus (B) the sum of all amounts paid or payable to the holder of such Convertible Security (or any other Person), with respect
to any one Convertible Securities Share, upon the issuance or sale of such Convertible Security plus the value of any other consideration
received or receivable by, or benefit conferred on, the holder of such Convertible Security (or any other Person), with respect to any
one Convertible Securities Share. Except as contemplated below, no further adjustment of the Exercise Price shall be made upon the actual
issuance of such Convertible Securities Share upon conversion, exercise or exchange of such Convertible Securities, and if any such issue
or sale of such Convertible Securities is made upon exercise of any Options for which adjustment of the Exercise Price has been or is
to be made pursuant to other provisions of this Section 3(f), except as contemplated below, no further adjustment of the Exercise
Price shall be made by reason of such issue or sale.

 

iii.
Change in Option Price or Rate of Conversion. If, during the Adjustment Period, the purchase or exercise price provided for in
any Options, the additional consideration, if any, payable upon the issue, conversion, exercise or exchange of any Convertible Securities,
or the rate at which any Convertible Securities are convertible into or exercisable or exchangeable for shares of Common Stock increases
or decreases at any time (other than proportional changes in conversion or exercise prices, as applicable, in connection with an event
referred to in Section 3(a)), the Exercise Price in effect at the time of such increase or decrease shall be adjusted to the Exercise
Price which would have been in effect at such time had such Options or Convertible Securities provided for such increased or decreased
purchase price, additional consideration or increased or decreased conversion rate, as the case may be, at the time initially granted,
issued or sold. For purposes of this Section 3(f)(iii), if the terms of any Option or Convertible Security that was outstanding
as of the date of issuance of this Warrant are increased or decreased in the manner described in the immediately preceding sentence,
then such Option or Convertible Security and the Convertible Securities Shares deemed issuable upon exercise, conversion or exchange
thereof shall be deemed to have been issued as of the date of such increase or decrease. No adjustment pursuant to this Section 3(f)
shall be made if such adjustment would result in an increase of the Exercise Price then in effect.

 

    	13

     

    

 

iv.
Calculation of Consideration Received. If any Option or Convertible Security is issued in connection with the issuance or sale
or deemed issuance or sale of any other securities of the Company (the “Primary Security”, and such Option or Convertible
Security, the “Secondary Securities” and together with the Primary Security, each a “Unit”), together
comprising one integrated transaction, the aggregate consideration per share of Common Stock with respect to such Primary Security shall
be deemed to be the lowest of (x) the purchase price of such Unit, (y) if such Primary Security is an Option and/or Convertible Security,
the lowest price per share for which one share of Common Stock is at any time issuable upon the exercise or conversion of the Primary
Security in accordance with Section 3(f)(i) or 3(f)(ii) above and (z) the lowest VWAP of the shares of Common Stock on
any Trading Day during the five Trading Day period immediately following the public announcement of such Dilutive Issuance (for the avoidance
of doubt, if such public announcement is released prior to the opening of the Principal Market on a Trading Day, such Trading Day shall
be the first Trading Day in such five Trading Day period); provided. If any shares of Common Stock , Options or Convertible Securities
are issued or sold or deemed to have been issued or sold for cash, the consideration received therefor will be deemed to be the net amount
of cash received by the Company therefor. If any shares of Common Stock , Options or Convertible Securities are issued or sold for a
consideration other than cash, the amount of such consideration received by the Company will be the fair value of such consideration,
except where such consideration consists of publicly traded securities, in which case the amount of consideration received by the Company
for such securities will be the arithmetic average of the VWAPs of such security for each of the five (5) Trading Days immediately preceding
the date of receipt. If any shares of Common Stock , Options or Convertible Securities are issued to the owners of the non-surviving
entity in connection with any merger in which the Company is the surviving entity, the amount of consideration therefor will be deemed
to be the fair market value of such portion of the net assets and business of the non-surviving entity as is attributable to such shares
of Common Stock , Options or Convertible Securities (as the case may be). The fair market value of any consideration other than cash
or publicly traded securities will be determined jointly by the Company and the Holder. If such parties are unable to reach agreement
within ten (10) days after the occurrence of an event requiring valuation (the “Valuation Event”), the fair market
value of such consideration will be determined within five (5) Trading Days after the tenth (10th) day following such Valuation Event
by an independent, reputable appraiser jointly selected by the Company and the Holder. The determination of such appraiser shall be final
and binding upon all parties absent manifest error and the fees and expenses of such appraiser shall be borne by the Company.

 

v.
Record Date. If, during the Adjustment Period, the Company takes a record of the holders of the shares of Common Stock for the
purpose of entitling them (A) to receive a dividend or other distribution payable in shares of Common Stock , Options or in Convertible
Securities or (B) to subscribe for or purchase shares of Common Stock , Options or Convertible Securities, then such record date will
be deemed to be the date of the issue or sale of shares of Common Stock deemed to have been issued or sold upon the declaration of such
dividend or the making of such other distribution or the date of the granting of such right of subscription or purchase (as the case
may be).

 

vi.
Exercise Floor Price. No adjustment to the Exercise Price pursuant to Section 3(f) of this Warrant shall cause the Exercise
Price to be less than 50% of the Initial Exercise Price of warrants issued in the Company’s public offering (as adjusted pursuant
to Section 3(a) for share splits, share dividends, recapitalizations and similar events, the “Exercise Floor Price”).
For the avoidance of doubt, if a Dilutive Issuance would cause the Exercise Price to be lower than the Exercise Floor Price but for the
immediately preceding sentence, then the Exercise Price shall be equal to the Exercise Floor Price.

 

    	14

     

    

 

g)
Calculations. All calculations under this Section 3 shall be made to the nearest cent or the nearest 1/100th of a share, as the
case may be. For purposes of this Section 3, the number of shares of Common Stock deemed to be issued and outstanding as of a given date
shall be the sum of the number of shares of Common Stock (excluding treasury shares, if any) issued and outstanding.

 

h)
Notice to Holder.

 

i.
Adjustment to Exercise Price. Whenever the Exercise Price is adjusted pursuant to any provision of this Section 3, the Company
shall promptly deliver to the Holder by facsimile or email a notice setting forth the Exercise Price after such adjustment and any resulting
adjustment to the number of Warrant Shares and setting forth a brief statement of the facts requiring such adjustment.

 

ii.
Notice to Allow Exercise by Holder. If (A) the Company shall declare a dividend (or any other distribution in whatever form) on
the shares of Common Stock , (B) the Company shall declare a special nonrecurring cash dividend on or a redemption of the shares of Common
Stock , (C) the Company shall authorize the granting to all holders of the shares of Common Stock rights or warrants to subscribe for
or purchase any shares of capital stock of any class or of any rights, (D) the approval of any stockholders of the Company shall be required
in connection with any reclassification of the shares of Common Stock , any consolidation or merger to which the Company (or any of its
Subsidiaries) is a party, any sale or transfer of all or substantially all of its assets, or any compulsory share exchange whereby the
shares of Common Stock are converted into other securities, cash or property, or (E) the Company shall authorize the voluntary or involuntary
dissolution, liquidation or winding up of the affairs of the Company, then, in each case, the Company shall cause to be delivered by
facsimile or email to the Holder at its last facsimile number or email address as it shall appear upon the Warrant Register of the Company,
at least 20 calendar days prior to the applicable record or effective date hereinafter specified, a notice (unless such information is
filed with the Commission, in which case a notice shall not be required) stating (x) the date on which a record is to be taken for the
purpose of such dividend, distribution, redemption, rights or warrants, or if a record is not to be taken, the date as of which the holders
of the shares of Common Stock of record to be entitled to such dividend, distributions, redemption, rights or warrants are to be determined
or (y) the date on which such reclassification, consolidation, merger, sale, transfer or share exchange is expected to become effective
or close, and the date as of which it is expected that holders of the shares of Common Stock of record shall be entitled to exchange
their shares of Common Stock for securities, cash or other property deliverable upon such reclassification, consolidation, merger, sale,
transfer or share exchange; provided that the failure to deliver such notice or any defect therein or in the delivery thereof shall not
affect the validity of the corporate action required to be specified in such notice. To the extent that any notice provided in this Warrant
constitutes, or contains, material, non-public information regarding the Company or any of the Subsidiaries, the Company shall simultaneously
file such notice with the Commission pursuant to a Report on Form 6-K. The Holder shall remain entitled to exercise this Warrant during
the period commencing on the date of such notice to the effective date of the event triggering such notice except as may otherwise be
expressly set forth herein.

 

i)
Voluntary Adjustment by Company. Subject to the rules and regulations of the Trading Market, the Company may at any time during
the term of this Warrant, subject to the prior written consent of the Holder, reduce the then current Exercise Price to any amount and
for any period of time deemed appropriate by the board of directors of the Company.

 

j)
Home Country Practice. For so long as this Warrant remains outstanding, the Company shall elect to follow home country practice
in lieu of any rules and regulations of the Trading Market that would limit the Company’s ability to effect the provisions of this
Warrant, including but not limited to shareholder approval rules related to the issuance of securities or adjustment of terms of this
Warrant for the benefit of Holders.

 

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Section
4. Transfer of Warrant.

 

a)
Transferability. This Warrant and all rights hereunder (including, without limitation, any registration rights) are transferable,
in whole or in part, upon surrender of this Warrant at the principal office of the Company or its designated agent, together with a written
assignment of this Warrant substantially in the form attached hereto duly executed by the Holder or its agent or attorney and funds sufficient
to pay any transfer taxes payable upon the making of such transfer. Upon such surrender and, if required, such payment, the Company shall
execute and deliver a new Warrant or Warrants in the name of the assignee or assignees, as applicable, and in the denomination or denominations
specified in such instrument of assignment, and shall issue to the assignor a new Warrant evidencing the portion of this Warrant not
so assigned, and this Warrant shall promptly be cancelled. Notwithstanding anything herein to the contrary, the Holder shall not be required
to physically surrender this Warrant to the Company unless the Holder has assigned this Warrant in full, in which case, the Holder shall
surrender this Warrant to the Company within three (3) Trading Days of the date on which the Holder delivers an assignment form to the
Company assigning this Warrant in full. The Warrant, if properly assigned in accordance herewith, may be exercised by a new holder for
the purchase of Warrant Shares without having a new Warrant issued.

 

b)
New Warrants. If this Warrant is not held in global form through DTC (or any successor depositary), this Warrant may be divided
or combined with other Warrants upon presentation hereof at the aforesaid office of the Company, together with a written notice specifying
the names and denominations in which new Warrants are to be issued, signed by the Holder or its agent or attorney. Subject to compliance
with Section 4(a), as to any transfer which may be involved in such division or combination, the Company shall execute and deliver a
new Warrant or Warrants in exchange for the Warrant or Warrants to be divided or combined in accordance with such notice. All Warrants
issued on transfers or exchanges shall be dated the initial issuance date of this Warrant and shall be identical with this Warrant except
as to the number of Warrant Shares issuable pursuant thereto.

 

c)
Warrant Register. The Warrant Agent shall register this Warrant, upon records to be maintained by the Warrant Agent for that purpose
(the “Warrant Register”), in the name of the record Holder hereof from time to time. The Company and the Warrant Agent
may deem and treat the registered Holder of this Warrant as the absolute owner hereof for the purpose of any exercise hereof or any distribution
to the Holder, and for all other purposes, absent actual notice to the contrary.

 

Section
5. Participation Right. Until six (6) months following [●], 2022 [date of the closing of the Company’s initial
public offering], neither the Company nor any of its Subsidiaries shall, directly or indirectly, issue, offer, sell, grant any option
or right to purchase, or otherwise dispose of (or announce any issuance, offer, sale, grant of any option or right to purchase or other
disposition of) any equity security or any equity-linked or related security (including, without limitation, any “equity security”
(as that term is defined under Rule 405 promulgated under the 1933 Act)), any Convertible Securities (as defined below), any debt, any
preferred shares or any purchase rights (any such issuance, offer, sale, grant, disposition or announcement is referred to as a “Subsequent
Placement”) unless the Company shall have first complied with this Section 5. The Company acknowledges and agrees that the right
set forth in this Section 5 is a right granted by the Company, separately, to each Qualified Holder.

 

    	16

     

    

 

a)
Between the time period of 4:00 pm (New York City time) and 6:00 pm (New York City time) on the Trading Day immediately prior to the
Trading Day of the expected announcement of the Subsequent Placement (or, if the Trading Day of the expected announcement of the Subsequent
Placement is the first Trading Day following a holiday or a weekend (including a holiday weekend), between the time period of 4:00 pm
(New York City time) on the Trading Day immediately prior to such holiday or weekend and 2:00 pm (New York City time) on the day immediately
prior to the Trading Day of the expected announcement of the Subsequent Placement), the Company shall deliver to each Qualified Holder
a written notice (each such notice, a “Pre-Notice”), which Pre-Notice shall not contain any information (including,
without limitation, material, non-public information) other than: (A) if the proposed Offer Notice (as defined below) constitutes or
contains material, non-public information, a statement asking whether the Investor is willing to accept material non-public information
or (B) if the proposed Offer Notice does not constitute or contain material, non-public information, (x) a statement that the Company
proposes or intends to effect a Subsequent Placement, (y) a statement that the statement in clause (x) above does not constitute material,
non-public information and (z) a statement informing such Qualified Holder that it is entitled to receive an Offer Notice (as defined
below) with respect to such Subsequent Placement upon its written request. Upon the written request of a Qualified Holder prior to 5:30
am (New York City time) on the Trading Day following the date on which such Pre-Notice is delivered to such Qualified Holder, and only
upon a written request by such Qualified Holder, the Company shall promptly, but no later than one (1) Trading Day after such request,
deliver to such Qualified Holder an irrevocable written notice (the “Offer Notice”) of any proposed or intended issuance
or sale or exchange (the “Offer”) of the securities being offered (the “Offered Securities”) in
a Subsequent Placement, which Offer Notice shall (A) identify and describe the Offered Securities, (B) describe the price and other terms
upon which they are to be issued, sold or exchanged, and the number or amount of the Offered Securities to be issued, sold or exchanged,
(C) identify the Persons (if known) to which or with which the Offered Securities are to be offered, issued, sold or exchanged and (D)
offer to issue and sell to or exchange with such Qualified Holder in accordance with the terms of the Offer such Qualified Holder’s
pro rata portion of 30% of the Offered Securities, provided that the number of Offered Securities which such Qualified Holder shall have
the right to subscribe for under this Section 5 shall be (x) based on such Qualified Holder’s pro rata purchased portion of the
aggregate number of Qualified Warrants purchased by all Qualified Holders on the date of such Offer Notice (the “Initial Amount”),
and (y) with respect to each Qualified Holder that elects to purchase its Initial Amount, any additional portion of the Offered Securities
attributable to the Initial Amounts of other Qualified Holders as such Qualified Holder shall indicate it will purchase or acquire should
the other Qualified Holders subscribe for less than their Initial Amounts (the “Undersubscription Amount”), which
process shall be repeated until each Qualified Holder shall have an opportunity to subscribe for any remaining Undersubscription Amount.

 

b)
To accept an Offer, in whole or in part, such Qualified Holder must deliver a written notice to the Company prior to 6:30 am (New York
City time) on the Trading Day following the date on which the Offer Notice is delivered to such Qualified Holder (the “Offer
Period”), setting forth the portion of such Qualified Holder’s Initial Amount that such Qualified Holder elects to purchase
and, if such Qualified Holder shall elect to purchase all of its Initial Amount, the Undersubscription Amount, if any, that such Qualified
Holder elects to purchase (in either case, the “Notice of Acceptance”). If the Initial Amounts subscribed for by all
Qualified Holders are less than the total of all of the Initial Amounts, then each Qualified Holder that has set forth an Undersubscription
Amount in its Notice of Acceptance shall be entitled to purchase, in addition to the Initial Amounts subscribed for, the Undersubscription
Amount it has subscribed for; provided, however, if the Undersubscription Amounts subscribed for exceed the difference between the total
of all the Initial Amounts and the Initial Amounts subscribed for (the “Available Undersubscription Amount”), each
Qualified Holder that has subscribed for any Undersubscription Amount shall be entitled to purchase only that portion of the Available
Undersubscription Amount as the Initial Amount of such Qualified Holder bears to the total Initial Amounts of all Qualified Holders that
have subscribed for Undersubscription Amounts, subject to rounding by the Company to the extent it deems reasonably necessary. Notwithstanding
the foregoing, if the Company desires to modify or amend the terms and conditions of the Offer prior to the expiration of the Offer Period,
the Company may deliver to each Qualified Holder a new Offer Notice and the Offer Period shall expire at 6:30 am (New York City time)
on the Trading Day following the date after such Qualified Holder’s receipt of such new Offer Notice.

 

    	17

     

    

 

c)
The Company shall have two (2) Business Days from the expiration of the Offer Period above (A) to offer, issue, sell or exchange all
or any part of such Offered Securities as to which a Notice of Acceptance has not been given by a Qualified Holder (the “Refused
Securities”) pursuant to a definitive agreement(s) (the “Subsequent Placement Agreement”), but only to the
offerees described in the Offer Notice (if so described therein) and only upon terms and conditions (including, without limitation, unit
prices and interest rates) that are not more favorable to the acquiring Person or Persons or less favorable to the Company than those
set forth in the Offer Notice and (B) to publicly announce (x) the execution of such Subsequent Placement Agreement, and (y) either (I)
the consummation of the transactions contemplated by such Subsequent Placement Agreement or (II) the termination of such Subsequent Placement
Agreement, which shall be filed with the SEC on a Report on Form 6-K with such Subsequent Placement Agreement and any documents contemplated
therein filed as exhibits thereto.

 

d)
In the event the Company shall propose to sell less than all the Refused Securities (any such sale to be in the manner and on the terms
specified in Section 5(c) above), then each Qualified Holder may, at its sole option and in its sole discretion, reduce the number or
amount of the Offered Securities specified in its Notice of Acceptance to an amount that shall be not less than the number or amount
of the Offered Securities that such Qualified Holder elected to purchase pursuant to Section 5(b) above multiplied by a fraction, (A)
the numerator of which shall be the number or amount of Offered Securities the Company actually proposes to issue, sell or exchange (including
Offered Securities to be issued or sold to Qualified Holders pursuant to this Section 5 prior to such reduction) and (B) the denominator
of which shall be the original amount of the Offered Securities. In the event that any Qualified Holder so elects to reduce the number
or amount of Offered Securities specified in its Notice of Acceptance, the Company may not issue, sell or exchange more than the reduced
number or amount of the Offered Securities unless and until such securities have again been offered to the Qualified Holders in accordance
with Section 5(a) above.

 

e)
Upon the closing of the issuance, sale or exchange of all or less than all of the Refused Securities, such Qualified Holder shall acquire
from the Company, and the Company shall issue to such Qualified Holder, the number or amount of Offered Securities specified in its Notice
of Acceptance, as reduced pursuant to Section 5(d) above if such Qualified Holder has so elected, upon the terms and conditions specified
in the Offer. The purchase by such Qualified Holder of any Offered Securities is subject in all cases to the preparation, execution and
delivery by the Company and such Qualified Holder of a separate purchase agreement relating to such Offered Securities reasonably satisfactory
in form and substance to such Qualified Holder and its counsel.

 

f)
Any Offered Securities not acquired by a Qualified Holder or other Persons in accordance with this Section 5 may not be issued, sold
or exchanged until they are again offered to such Qualified Holder under the procedures specified in this Agreement.

 

g)
The Company and each Qualified Holder agree that if any Qualified Holder elects to participate in the Offer, neither the Subsequent Placement
Agreement with respect to such Offer nor any other transaction documents related thereto (collectively, the “Subsequent Placement
Documents”) shall include any term or provision whereby such Qualified Holder shall be required to agree to any restrictions
on trading as to any securities of the Company or be required to consent to any amendment to or termination of, or grant any waiver,
release or the like under or in connection with, any agreement previously entered into with the Company or any instrument received from
the Company.

 

h)
Notwithstanding anything to the contrary in this Section 5 and unless otherwise agreed to by such Qualified Holder, the Company shall
either confirm in writing to such Qualified Holder that the transaction with respect to the Subsequent Placement has been abandoned or
shall publicly disclose its intention to issue the Offered Securities, in either case, in such a manner such that such Qualified Holder
will not be in possession of any material, non-public information, by the 9:30 am (New York time) second (2nd) Business Day following
delivery of the Offer Notice. If by 9:30 am (New York time) on such second (2nd) Business Day, no public disclosure regarding a transaction
with respect to the Offered Securities has been made, and no notice regarding the abandonment of such transaction has been received by
such Qualified Holder, such transaction shall be deemed to have been abandoned and such Qualified Holder shall not be in possession of
any material, non-public information with respect to the Company or any of its Subsidiaries. Should the Company decide to pursue such
transaction with respect to the Offered Securities, the Company shall provide such Qualified Holder with another Offer Notice and such
Qualified Holder will again have the right of participation set forth in this Section 5. The Company shall not be permitted to deliver
more than one such Offer Notice to such Qualified Holder in any sixty (60) day period, except as expressly contemplated by the last sentence
of Section 5(b).

 

    	18

     

    

 

i)
The restrictions contained in this Section 5 shall not apply in connection with the issuance of any Exempt Issuance. The Company shall
not circumvent the provisions of this Section 5 by providing terms or conditions to one Qualified Holder that are not provided to all
Qualified Holders.

 

Section
5. Forced Exercise.

 

(a)
General. Subject to Section 2(e), if at any time after the six month anniversary of the Issue Date (x) the VWAP of the shares
of Common Stock listed on the principal Trading Market exceeds [200% of the Initial Exercise Price] (as adjusted for share splits, share
dividends, recapitalizations and similar events) (the “Forced Exercise Minimum Price”) for ten (10) consecutive Trading
Days (each, a “Forced Exercise Measuring Period”) and (y) no Equity Conditions Failure then exists (unless waived,
in whole or in part, in writing by the Holder (and, if in part, only to the extent of the Warrant Shares applicable to such partial waiver))
(collectively, the “Forced Exercise Conditions”), the Company shall have the right to require the Holder to exercise
this Warrant pursuant to Section 2 into up to such aggregate number of fully paid, validly issued and non-assessable Warrant Shares equal
to the lesser of (i) the aggregate number of all remaining Warrant Shares available for purchase hereunder, (ii) the aggregate number
of Warrant Shares then permitted to be issued to the Holder in compliance with Section 2(e) above, and (iii) the Holder’s Forced
Exercise Limitation (such lesser number of Warrant Shares, the “Maximum Forced Exercise Share Amount”) as designated
in the applicable Forced Exercise Notice (as defined below) to be issued and delivered in accordance with Section 1(a) hereof (each,
a “Forced Exercise”).

 

(b)
Mechanics. The Company may exercise its right to require a Forced Exercise under this Section 5 on the Trading Day immediately
following any Forced Exercise Measuring Period by delivering a written notice thereof, by electronic mail to all, but not less than all,
of the holders of the Registered Warrants (each, a “Forced Exercise Notice”, and the date thereof, each a “Forced
Exercise Notice Date”). For purposes of Section 2(a) hereof, “Forced Exercise Notice” shall be deemed to replace
“Exercise Notice” for all purposes thereunder as if the Holder delivered an Exercise Notice to the Company on the Forced
Exercise Notice Date, mutatis mutandis. Each Forced Exercise Notice shall be irrevocable. The Company may only deliver one Forced
Exercise Notice in any given twenty (20) Trading Day period. Each Forced Exercise Notice shall (x) state that the Company is electing
to effect a Forced Exercise on the second (2nd) Trading Day following the applicable Forced Exercise Notice Date (the “Forced
Exercise Date”), (y) state the aggregate number of Warrant Shares to be exercised by the Holder (not in excess of the Maximum
Forced Exercise Share Amount) and all of the holders of the Registered Warrants on the Forced Exercise Date (subject to any adjustments
thereto pursuant to Section 3 that may occur prior to the Forced Exercise Date), and (z) contain a certification from an officer or director
of the Company that the Forced Exercise Conditions shall have been satisfied as of the Forced Exercise Notice Date.

 

(c)
Pro Rata Exercise Requirement. If the Company elects to cause a Forced Exercise of this Warrant pursuant to this Section 5, then
it must simultaneously take the same action in the same proportion with respect to all of the Registered Warrants .

 

Section
6. Miscellaneous.

 

a)
No Rights as Stockholder until Exercise; No Settlement in Cash. This Warrant does not entitle the Holder to any voting rights,
dividends or other rights as a stockholder of the Company prior to the exercise hereof as set forth in Section 2(d)(i), except as expressly
set forth in Section 3. Without limiting any rights of a Holder to receive Warrant Shares on a “cashless exercise” pursuant
to Section 2(c) or to receive cash payments pursuant to Section 2(d)(i) and Section 2(d)(iv) herein, including if the Company is for
any reason unable to issue and deliver Warrant Shares upon exercise of this Warrant as required pursuant to the terms hereof, in no event
shall the Company be required to net cash settle an exercise of this Warrant or cash settle in any other form.

 

b)
Loss, Theft, Destruction or Mutilation of Warrant. The Company covenants that upon receipt by the Company of evidence reasonably
satisfactory to it of the loss, theft, destruction or mutilation of this Warrant or any stock certificate relating to the Warrant Shares,
and in case of loss, theft or destruction, of indemnity or security reasonably satisfactory to it (which, in the case of the Warrant,
shall not include the posting of any bond), and upon surrender and cancellation of such Warrant or stock certificate, if mutilated, the
Company will make and deliver a new Warrant or stock certificate of like tenor and dated as of such cancellation, in lieu of such Warrant
or stock certificate.

 

    	19

     

    

 

c)
Saturdays, Sundays, Holidays, etc. If the last or appointed day for the taking of any action or the expiration of any right required
or granted herein shall not be a Business Day, then such action may be taken or such right may be exercised on the next succeeding Business
Day.

 

d)
Authorized Shares.

 

The
Company covenants that, during the period the Warrant is outstanding, it will reserve from its authorized and unissued shares of Common
Stock a sufficient number of shares to provide for the issuance of the Warrant Shares upon the exercise of any purchase rights under
this Warrant. The Company further covenants that its issuance of this Warrant shall constitute full authority to its officers who are
charged with the duty of issuing the necessary Warrant Shares upon the exercise of the purchase rights under this Warrant. The Company
will take all such reasonable action as may be necessary to assure that such Warrant Shares may be issued as provided herein without
violation of any applicable law or regulation, or of any requirements of the Trading Market upon which the shares of Common Stock may
be listed. The Company covenants that all Warrant Shares which may be issued upon the exercise of the purchase rights represented by
this Warrant will, upon exercise of the purchase rights represented by this Warrant and payment for such Warrant Shares in accordance
herewith, be duly authorized, validly issued, fully paid and nonassessable and free from all taxes, liens and charges created by the
Company in respect of the issue thereof (other than taxes in respect of any transfer occurring contemporaneously with such issue).

 

Except
and to the extent as waived or consented to by the Holder, the Company shall not by any action, including, without limitation, amending
its certificate of incorporation or through any reorganization, transfer of assets, consolidation, merger, dissolution, issue or sale
of securities or any other voluntary action, avoid or seek to avoid the observance or performance of any of the terms of this Warrant,
but will at all times in good faith assist in the carrying out of all such terms and in the taking of all such actions as may be necessary
or appropriate to protect the rights of Holder as set forth in this Warrant against impairment. Without limiting the generality of the
foregoing, the Company will (i) not increase the par value of any Warrant Shares above the amount payable therefor upon such exercise
immediately prior to such increase in par value, (ii) take all such action as may be necessary or appropriate in order that the Company
may validly and legally issue fully paid and nonassessable Warrant Shares upon the exercise of this Warrant and (iii) use commercially
reasonable efforts to obtain all such authorizations, exemptions or consents from any public regulatory body having jurisdiction thereof,
as may be, necessary to enable the Company to perform its obligations under this Warrant.

 

Before
taking any action which would result in an adjustment in the number of Warrant Shares for which this Warrant is exercisable or in the
Exercise Price, the Company shall obtain all such authorizations or exemptions thereof, or consents thereto, as may be necessary from
any public regulatory body or bodies having jurisdiction thereof.

 

e)
Governing Law. All questions concerning the construction, validity, enforcement and interpretation of this Warrant shall be governed
by and construed and enforced in accordance with the internal laws of the State of New York, without regard to the principles of conflicts
of law thereof. Each party agrees that all legal proceedings concerning the interpretations, enforcement and defense of the transactions
contemplated by this Warrant (whether brought against a party hereto or their respective affiliates, directors, officers, shareholders,
partners, members, employees or agents) shall be commenced exclusively in the state and federal courts sitting in the City of New York.
Each party hereby irrevocably submits to the exclusive jurisdiction of the state and federal courts sitting in the City of New York,
Borough of Manhattan for the adjudication of any dispute hereunder or in connection herewith or with any transaction contemplated hereby
or discussed herein, and hereby irrevocably waives, and agrees not to assert in any suit, action or proceeding, any claim that it is
not personally subject to the jurisdiction of any such court, that such suit, action or proceeding is improper or is an inconvenient
venue for such proceeding. Each party hereby irrevocably waives personal service of process and consents to process being served in any
such suit, action or proceeding by mailing a copy thereof via registered or certified mail or overnight delivery (with evidence of delivery)
to such party at the address in effect for notices to it under this Warrant and agrees that such service shall constitute good and sufficient
service of process and notice thereof. Nothing contained herein shall be deemed to limit in any way any right to serve process in any
other manner permitted by law. If either party shall commence an action, suit or proceeding to enforce any provisions of this Warrant,
the prevailing party in such action, suit or proceeding shall be reimbursed by the other party for their reasonable attorneys’
fees and other costs and expenses incurred with the investigation, preparation and prosecution of such action or proceeding. Notwithstanding
the foregoing, nothing in this paragraph shall limit or restrict the federal district court in which a Holder may bring a claim under
the U.S. federal securities laws.

 

    	20

     

    

 

f)
Restrictions. The Holder acknowledges that the Warrant Shares acquired upon the exercise of this Warrant, if not registered, and
the Holder does not utilize cashless exercise, will have restrictions upon resale imposed by state and federal securities laws.

 

g)
Non-waiver and Expenses. No course of dealing or any delay or failure to exercise any right hereunder on the part of Holder shall
operate as a waiver of such right or otherwise prejudice the Holder’s rights, powers or remedies. No provision of this Warrant
shall be construed as a waiver by the Holder of any rights which the Holder may have under the U.S. federal securities laws and the rules
and regulations of the Commission thereunder. Without limiting any other provision of this Warrant, if the Company willfully and knowingly
fails to comply with any provision of this Warrant, which results in any material damages to the Holder, the Company shall pay to the
Holder such amounts as shall be sufficient to cover any costs and expenses including, but not limited to, reasonable attorneys’
fees, including those of appellate proceedings, incurred by the Holder in collecting any amounts due pursuant hereto or in otherwise
enforcing any of its rights, powers or remedies hereunder.

 

h)
Notices. Any and all notices or other communications or deliveries to be provided by the Holders hereunder including, without
limitation, any Notice of Exercise, shall be in writing and delivered personally, by e-mail, or sent by a nationally recognized overnight
courier service, addressed to the Company, at 30 Wellington Street West, 5th Floor, Toronto, ON M5L 1E2, Canada, Attention: Chief Executive
Officer, email address: [*], or such other email address or address as the Company may specify for such purposes by notice to
the Holders. Any and all notices or other communications or deliveries to be provided by the Company hereunder shall be in writing and
delivered personally, by e-mail, or sent by a nationally recognized overnight courier service addressed to each Holder at the e-mail
address or address of such Holder appearing on the books of the Company. Any notice or other communication or deliveries hereunder shall
be deemed given and effective on the earliest of (i) the time of transmission, if such notice or communication is delivered via e-mail
at the e-mail address set forth in this Section prior to 5:30 p.m. (New York City time) on any date, (ii) the next Trading Day after
the time of transmission, if such notice or communication is delivered via e-mail at the e-mail address set forth in this Section on
a day that is not a Trading Day or later than 5:30 p.m. (New York City time) on any Trading Day, (iii) the second Trading Day following
the date of mailing, if sent by U.S. nationally recognized overnight courier service, or (iv) upon actual receipt by the party to whom
such notice is required to be given. To the extent that any notice provided hereunder constitutes, or contains, material, non-public
information regarding the Company or any Subsidiaries, the Company shall simultaneously file such notice with the Commission pursuant
to a Report on Form 6-K.

 

i)
Limitation of Liability. No provision hereof, in the absence of any affirmative action by the Holder to exercise this Warrant
to purchase Warrant Shares, and no enumeration herein of the rights or privileges of the Holder, shall give rise to any liability of
the Holder for the purchase price of any shares of Common Stock or as a stockholder of the Company, whether such liability is asserted
by the Company or by creditors of the Company.

 

j)
Remedies. The Holder, in addition to being entitled to exercise all rights granted by law, including recovery of damages, will
be entitled to specific performance of its rights under this Warrant. The Company agrees that monetary damages would not be adequate
compensation for any loss incurred by reason of a breach by it of the provisions of this Warrant and hereby agrees to waive and not to
assert the defense in any action for specific performance that a remedy at law would be adequate.

 

k)
Successors and Assigns. Subject to applicable securities laws, this Warrant and the rights and obligations evidenced hereby shall
inure to the benefit of and be binding upon the successors and permitted assigns of the Company and the successors and permitted assigns
of Holder. The provisions of this Warrant are intended to be for the benefit of any Holder from time to time of this Warrant and shall
be enforceable by the Holder or holder of Warrant Shares.

 

l)
Amendment. This Warrant may be modified or amended or the provisions hereof waived with the written consent of the Company, on
the one hand, and the Holder, on the other hand.

 

m)
Severability. Wherever possible, each provision of this Warrant shall be interpreted in such manner as to be effective and valid
under applicable law, but if any provision of this Warrant shall be prohibited by or invalid under applicable law, such provision shall
be ineffective to the extent of such prohibition or invalidity, without invalidating the remainder of such provisions or the remaining
provisions of this Warrant.

 

n)
Headings. The headings used in this Warrant are for the convenience of reference only and shall not, for any purpose, be deemed
a part of this Warrant.

 

o)
Warrant Agent Agreement. If this Warrant is held in global form through DTC (or any successor depositary), this Warrant is issued
subject to the Warrant Agent Agreement. To the extent any provision of this Warrant conflicts with the express provisions of the Warrant
Agent Agreement, the provisions of this Warrant shall govern and be controlling.

 

********************

 

(Signature
Page Follows)

 

    	21

     

    

 

IN
WITNESS WHEREOF, the Company has caused this Warrant to be executed by its officer thereunto duly authorized as of the date first above
indicated.

 

	 	BRUUSH ORAL
    CARE INC.
	 	 	 
	 	By:	 
	 	 	Aneil Manhas
	 	 	Chief Executive Officer 

 

    	22

     

    

 

ANNEX
A

 

NOTICE
OF EXERCISE

 

	TO:	BRUUSH
    ORAL CARE INC.

 

(1)
The undersigned hereby elects to purchase ________ Warrant Shares of the Company pursuant to the terms of the attached Warrant (only
if exercised in full), and tenders herewith payment of the exercise price in full, together with all applicable transfer taxes, if any.

 

(2)
Payment shall take the form of (check applicable box):

 

☐
in lawful money of the United States; or

 

☐
if permitted the cancellation of such number of Warrant Shares as is necessary, in accordance with the formula set forth in subsection
2(c), to exercise this Warrant with respect to the maximum number of Warrant Shares purchasable pursuant to the cashless exercise procedure
set forth in subsection 2(c).

 

(3)
Please issue said Warrant Shares in the name of the undersigned or in such other name as is specified below:

_______________________________

 

The
Warrant Shares shall be delivered to the following DWAC Account Number:

_______________________________

_______________________________

_______________________________

 

[SIGNATURE
OF HOLDER]

 

Name
of Investing Entity: _______________________________________________________________________

Signature
of Authorized Signatory of Investing Entity: _________________________________________________

Name
of Authorized Signatory: ___________________________________________________________________

Title
of Authorized Signatory: ____________________________________________________________________

Date:
_______________________________________________________________________________________

 

    	23

     

    

 

ANNEX
B

 

ASSIGNMENT
FORM

 

(To
assign the foregoing Warrant, execute this form and supply required information. Do not use this form to purchase shares.)

 

FOR
VALUE RECEIVED, the foregoing Warrant and all rights evidenced thereby are hereby assigned to:

 

	Name:	 
	 	(Please Print)
	 	 
	Address:	 
	 	(Please Print)
	 	 
	Phone Number:	 
	 	 
	Email Address:	 
	 	 
	Dated: _______________ __, ______	 

 

	Holder’s
    Signature:	 	 
	 	 	 
	Holder’s Address:	 	 

 

	(Signature
    Guaranteed):	Date:	___________________,
    _____

 

Signature
to be guaranteed by an authorized officer of a chartered bank, trust company or medallion guaranteed by an investment dealer who is a
member of a recognized stock exchange.

 

    	24Exhibit
10.1

 

ENDORSEMENT
AND PROMOTIONAL SERVICES AGREEMENT

 

This
Endorsement and Promotional Services Agreement (this “Agreement”) is entered into as of the 29th day of October 2020
(the “Effective Date”) by and between K. Hart Enterprises, Inc. (“Furnishing Company”), a California
corporation, for the services of Kevin Hart (“Talent”) and Bruush Oral Care Inc. (“Bruush”), a
British Columbia corporation. Furnishing Company and Bruush may sometimes be referred to herein collectively as the “Parties”
and each individually as a “Party.”

 

WHEREAS,
Furnishing Company has the authority to furnish the services of Talent to Bruush in accordance with the terms and conditions hereof;

 

WHEREAS,
Bruush is a manufacturer and distributor of oral care products under the brand name “Brüush” (individually or collectively,
the “Brand”);

 

WHEREAS,
in consideration for the compensation set forth herein, Furnishing Company will provide, and will cause Talent to provide, certain promotional
benefits and services to Bruush in accordance with the terms and conditions hereof.

 

NOW,
THEREFORE, in consideration of the mutual promises and covenants set forth in this Agreement, the adequacy and sufficiency of which
are hereby acknowledged, the Parties each intending to be legally bound by this Agreement, do promise and agree as follows:

 

	1.	Definitions.

 

1.01
“Talent Attributes” means trade names, corporate names or other commercial designations of Talent, Talent’s
social media handles, and Talent’s name, professional name, sobriquet, image, likeness, biographical material, voice, performance,
statements about or attributed to Talent, or other identifying material.

 

1.02
“Talent Content” means all content, materials and other deliverables provided by a Talent Party or Talent to a Bruush
Party pursuant to this Agreement, whether written, audio, visual, audio-visual, and/or otherwise including Talent’s contributions
to any Talent Posts (as defined herein).

 

1.03
“Talent Party(ies)” means Furnishing Company or any of its parents, affiliates, or subsidiaries, Talent or Talent’s
affiliates.

 

    	1

    	 

    

 

1.06
“Bruush Content” means all content, materials and other deliverables provided by a Bruush Party to a Talent Party
and/or Talent pursuant to this Agreement and/or otherwise created by Bruush hereunder, whether written, audio, visual, audio- visual,
including any spots, interviews, messaging or other materials or content featuring Talent Attributes or Talent Content that are created
by Bruush hereunder and portions of any Talent Post contributed by Bruush.

 

1.07
“Bruush Marks” means Bruush’s service marks, trademarks, logos, trade names, corporate names, trade dress, slogans
or other commercial designations of Bruush, including the Brand.

 

1.08
“Bruush Party(ies)” means Bruush or any of its parents, affiliates and subsidiaries their respective agents or contractors,
including without limitation, any third- party advertising agency engaged by Bruush but solely to the extent of, and in connection with,
fulfilling any of Bruush’s obligations in connection with this Agreement and/or any promotions or advertising conducted by Bruush
in connection with this Agreement, provided that, Bruush will contractually require any such party to comply with the terms hereof that
apply to fulfillment of such Bruush obligations hereunder.

 

1.09
“Territory” means the United States and Canada but worldwide with respect to the Internet.

 

	2.	Purpose;
    Publicity; Inducement Letter.

 

2.01
Purpose. The Parties acknowledge and agree that this Agreement is to set forth the terms and conditions on which Talent will provide
certain promotional services and benefits to Bruush expressly set forth herein which are, in each case, in connection with one or more
promotional campaigns to be conducted by Bruush during the Term to promote its oral care products and Talent’s endorsement thereof
(the “Campaign”).

 

2.02
Publicity. During the Term, Bruush will be entitled to create various mutually agreed public relations and marketing materials
regarding Talent’s association with Bruush in connection with the Campaign, which may include one (1) press release to announce
the collaboration with Talent (the “Press Release”). Furnishing Company will cause Talent’s publicist to collaborate
with Bruush to review and edit the Press Release and, at Talent’s publicist’s election, assist in its distribution. The content
and method of distribution of all such materials (including the Press Release) shall be mutually agreed upon by Bruush and Furnishing
Company and Bruush will meaningfully consult with Furnishing Company regarding the timing of distribution of any such approved materials
(provided that the timing of the Press Release will be subject to mutual approval but will occur promptly following commencement of the
Term or in conjunction with launch of the first Campaign hereunder). Further, Furnishing Company will cause Talent to review and approve
five (5) Talent quotes regarding Bruush products, the Campaign, and/or Talent’s relationship with the Brand for use by Bruush in
the Press Release and to promote the Campaign throughout the Term. Talent will have approval over the context in which each quote will
be used.

 

    	2

    	 

    

 

2.03
Inducement. Furnishing Company will cause Talent to execute an inducement letter in the form attached hereto as Exhibit
A and deliver such letter to Bruush as a condition to Bruush entering into this Agreement.

 

	3.	Term;
    Optional Renewal Term:

 

3.01
Initial Term. The initial term (the “Initial Term”) of this Agreement will commence on the Effective Date and
expire two (2) years following the date of the first public announcement of the Campaign hereunder or first public mention of Talent
(if earlier) (including any social media posts by Bruush or Talent) (such date, the “First Air Date”). “Year
1” of the Term shall be the period commencing on the First Air Date and ending on the first anniversary of the First Air Date,
provided that Year 1 of the Initial Term shall not extend later than December 31, 2021 (the “Year 1 End Date”); “Year
2” of the Term shall be the period commencing on the first day immediately following the Year 1 End Date (“Year 2
Commencement Date”) and ending on first anniversary of the Year 1 End Date provided that Year 2 of the Initial Term shall not
extend later than December 31, 2022.

 

3.02. Renewal
Term. In addition, during the Renewal Negotiation Period (as defined below), Furnishing Company grants Bruush the exclusive
right within the Competitive Category (as defined below) to negotiate an extension of the Term for a mutually-agreed additional
period, which would commence as of the first day immediately following the date of expiration of the Initial Term, of no less than
six (6) months and no longer than two (2) years (the “Renewal Term”). Specifically, during the period of sixty
(60) days prior to the expiration of the Initial Term (the “Renewal Negotiation Period”), Furnishing Company will
negotiate in good faith exclusively with Bruush within the Competitive Category for the terms of the Renewal Term provided that such
terms and conditions shall be no less favorable than the terms and conditions set forth in this Agreement with respect to the
Initial Term. If no agreement is reached during the Renewal Negotiation Period, the Term shall expire at the end of the Initial
Term. The Initial Term and/or Renewal Term, if any, shall collectively be referred to herein as the “Term.”
During the Renewal Negotiation Period, Furnishing Company and Talent will not engage in any negotiations or discussions with any
Competitor (as defined below) for any deal which would be prohibited by the terms of Section 5 (Exclusivity) below.

 

3.03
Termination. The provisions of this Section 3 shall be in effect subject to the termination provisions set forth in this Agreement.
For the avoidance of doubt, in the event termination occurs during the Initial Term, there will be no Renewal Term.

 

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	4.	Compensation;
    Bruush Deliverables

 

4.01
Cash Fee. In consideration of the rights and benefits granted to Bruush hereunder during the Initial Term, Bruush will pay to
Furnishing Company a total cash fee (the “Fee”) of One Million and Five Hundred Thousand U.S. Dollars (US$1,500,000),
on a pay-or-play basis, as follows:

 

(a)
The first installment of Seven Hundred Fifty Thousand U.S. Dollars (US$750,000) of the Fee (the “Initial Installment”)
will be due and payable on the earlier of full execution of this Agreement (including the inducement letter by Talent) and one (1)
day prior to the first date of Talent’s services under this Agreement, provided that for the avoidance of doubt, there will be
no use of Talent’s name or Talent Attributes, and Talent shall not be required to render any services hereunder, until the entire
Initial Installment has been received by Talent’s business manager; and

 

(b)
The second installment of Seven Hundred Fifty Thousand U.S. Dollars (US$750,000) of the Fee (the “Second Installment”)
will be due and payable on earlier of (i) one (1) day prior to the Service Day referenced in Section 6.02(B), or (ii) the commencement
date of Year 2 of the Initial Term, provided that, there will be no use of Talent’s name or Talent Attributes permitted in Year
2 of the Initial Term, and Talent shall not be required to render any services in Year 2 of the Initial Term hereunder, or on the Service
Day referenced in Section 6.02(B) if such Service Day is scheduled to occur prior to the Year 2 Commencement Date, until the entire Second
Installment has been received by Talent’s business manager.

 

4.02
Royalty. In consideration of the rights and benefits granted to Bruush hereunder during the Initial Term, Bruush will pay Furnishing
Company a royalty of three percent (3%) of all (i.e.,100%) Revenues (the “Royalty”). “Revenues”
shall mean all gross revenues actually received by or credited to Bruush (or any of Bruush’s affiliates or unaffiliated third parties
who receive any such revenues on Bruush’s behalf) during the Term from the sales of any Bruush electric toothbrush kits and/or
other products or services of Bruush (which for clarity includes any subscription fees for subscriptions to Bruush products or services
that are offered by Bruush, if any) taking into account any customer returns, credits or refunds and less any platform processing fees
(e.g., Shopify) actually paid by Bruush to unaffiliated third-party companies, credit card processing fees actually paid by Bruush to
unaffiliated third-party credit card companies and legally required sales taxes actually paid by Bruush, or with respect to any sales
outside of the US and Canada any legally required value-added or goods and services taxes actually paid by Bruush and in respect of which
Bruush is not entitled to any credit.

 

    	4

    	 

    

 

4.03
Payment Terms. Bruush will make each payment of the Fee on or prior to the date on which such payment is due in accordance with
Section 4.01 hereof. Furnishing Company will provide an invoice accurately reflecting that such payment is due. Accounting of any royalties
shall be made on a quarterly basis during the Term and statements (setting forth in reasonable detail the calculation of the amount of
the Royalty payment) and accompanying payments shall be provided to Furnishing Company within forty-five (45) days following the end
of the applicable quarterly period. All payments due to Furnishing Company hereunder including payment of the Fee and payment of Royalties
shall be made by wire transfer to an account designated by Furnishing Company in writing to Bruush. Furnishing Company and Talent agree
to provide or execute such tax-related forms (e.g., W-9) and other documents as may be legally required in connection therewith. Except
as otherwise set forth herein, Bruush shall not be required to make any payments to Furnishing Company or Talent of any nature for, or
in connection with, the acquisition, exercise, or exploitation of the rights granted to Bruush hereunder.

 

4.04
Equity. In consideration of the rights and benefits granted to Bruush hereunder during the Initial Term, Bruush shall (i) issue
to Talent or Talent’s designated entity 309,498 Class B common shares of Bruush constituting two percent (2%) of the total (i.e.,
100%) outstanding common shares of Bruush as of the Effective Date (the “Class B Shares”); or (ii) grant to Talent
or Talent’s designated entity stock options to acquire 309,498 Class B Shares on terms to be negotiated in good faith pursuant
to the Equity Documents (as defined below) (the “Class B Options”). The Class B Shares or Class B Options, as applicable,
shall be issued to Talent or Talent’s designated entity pursuant to a mutually-agreed schedule and subject to the execution by
the Parties of such additional mutually-agreed documents that are reasonably required by any Party in connection with such issuance or
grant, as applicable (the “Equity Documents”) and that will be negotiated in good faith by the Parties no later than
seven (7) business days or such later period that is mutually-agreed to in writing by the Parties following the execution of this Agreement.

 

    	5

    	 

    

 

4.05
Bruush Products. During each of the two (2) holiday seasons occurring during the Initial Term (i.e., likely to be November-December
2020 and 2021 time periods), Bruush shall, on behalf of Talent (indicated as “A gift from Kevin Hart”), and at Bruush’s
sole expense, gift no less than one hundred (100) Bruush electric toothbrush kits (“Required Gifted Products”) to
high-profile and other friends of Talent and family members of Talent who are located within the United States or Canada, as designated
by Talent. Furnishing Company will provide Bruush with a list of such gift recipients together with addresses where such gifts should
be sent no later than December 1st of the applicable holiday season for this purpose. During the Initial Term, Furnishing Company and/or
Talent may continue to request Bruush to gift a mutually-agreed number of Bruush electric toothbrush kits to Talent’s high-profile
and other friends and family who are located within the United States or Canada, subject to their availability. Subject to their availability,
during the Initial Term, Bruush will use best efforts to provide Talent and Talent’s immediate family with Bruush electric toothbrush
kits on a gratis basis for Talent’s and Talent’s immediate family’s personal use. Any names and/or addresses provided
to Bruush in connection with this Section 4.05 will be considered Confidential Information of Furnishing Company (not subject to the
exceptions of Paragraph 14.03) for the purposes of this Agreement. Bruush will not send any such recipients of gifts any unsolicited
mail, email or other communications unless such recipients affirmatively opt- in to receive such communications from Bruush. To the extent
Furnishing Company or Talent are required to pay any out-of-pocket, income taxes to the Internal Revenue Service or the California Franchise
Tax Board(“Tax Regulator”) on the amount of any Required Gifted Products gifted by Bruush pursuant to this Paragraph
4.05 to any third parties (i.e., other than any taxes relating to those products that are provided to Talent to perform his obligations
hereunder and/or provided to any friends or family members of Talent upon Talent’s request) (the “Gift-Related Tax”),
Bruush will reimburse Furnishing Company or Talent for the amount of the Gift-Related Tax actually paid by Furnishing Company or Talent
to the Tax Regulator (grossed up for the amount of any tax payable by Furnishing Company or Talent to the Tax Regulator on the reimbursable
amount of the Gift-Related Tax paid hereunder) subject to receipt by Bruush of reasonable documents evidencing the Gift-Related Tax (and
grossed up amount) payment made by Furnishing Company or Talent to the Tax Regulator.

 

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4.06
SAG-AFTRA. The Parties agree that the performing services hereunder (the “SAG-AFTRA Services”) will be subject
to the SAG-AFTRA Commercials Contract (the “SAG-AFTRA Agreement”), and Talent will be engaged by a SAG-AFTRA signatory
(the “Signatory”) in connection therewith. Bruush shall cause the Signatory to assign in writing to Bruush any usage
rights that may be obtained by the Signatory under the SAG- AFTRA Agreement and/or Exhibit A-1, and Bruush’s usage rights shall
be governed by the usage terms set forth in this Agreement. Bruush shall contractually ensure that the Signatory does not exercise any
usage or other rights that may be obtained by the Signatory under the SAG-AFTRA Agreement and/or Exhibit A-1. Bruush agrees to directly
pay, or cause to be directly paid, benefits contributions on the Fee specified in Section 4.01 hereunder allocated to the SAG-AFTRA Services,
which amount equals One Hundred Thousand U.S. Dollars (US$100,000) (the “SAG-AFTRA Fee”), as required under the SAG-
AFTRA Agreement. The Parties agree that all amounts of the SAG-AFTRA Fee in excess of 200% of the applicable minimum session fee under
the SAG-AFTRA Agreement shall be applicable against any additional payment due to Talent, including but not limited to use fees and holding
fees, if any, under the SAG-AFTRA Agreement (all of which use and holding fees are to be calculated at the minimum amounts required thereunder).
To the extent any of the provisions of the SAG-AFTRA Agreement are more favorable to Talent than those contained in this Agreement, the
more favorable provision of the SAG-AFTRA Agreement shall govern but only to the minimum extent necessary to comply with the SAG-AFTRA
Agreement. In accordance with the foregoing, Talent agrees to execute and deliver to Bruush or its designee for the SAG-AFTRA Services
the standard talent engagement agreement, attached hereto as “Exhibit A-1,” and the compensation payable to Talent by Bruush
or its designee thereunder shall serve to satisfy the amount of compensation payable to Talent under the terms as set forth in the Agreement.
The Parties agree that the terms and conditions of Exhibit A-1 are subject to the terms and conditions of this Agreement and that in
the event of a conflict between Exhibit A-1 and this Agreement, the terms of this Agreement shall prevail.

 

4.07
Accounting and Audit Rights. Bruush shall maintain complete and accurate books and records concerning any sales and distribution
of its products and services to the extent necessary to verify its Royalty obligations to Furnishing Company hereunder (“Books
and Records”). A certified public accountant (“Auditor”) on Furnishing Company’s behalf, at Furnishing
Company’s cost, may examine and make copies of Bruush’s Books and Records solely for the purpose of verifying the accuracy
of Royalty payments and statements sent to Furnishing Company hereunder and subject to such Auditor signing an appropriate mutually agreeable
confidentiality agreement that prohibits any disclosure of any information including copies of Books and Records derived from any audit
other than to Furnishing Company, Talent or their respective advisors or representatives, as required by law or court order or to enforce
the terms of this Agreement. Any such audit shall be conducted reasonably in a manner so as to not disrupt Bruush’s other functions
and shall take place at Bruush’s office where such Books and Records are kept, during regular business hours and upon reasonable
advance written notice of no less than thirty (30) days. Furnishing Company shall not conduct any audit more frequently than once a year.
Bruush will maintain such Books and Records for each quarterly accounting period, and Furnishing Company’s audit rights shall expire,
two (2) years following the receipt by Furnishing Company and its designated representative of the applicable statement. Bruush shall
promptly make all undisputed underpayments of Royalties revealed by an audit. Auditor will furnish a copy of its audit report to Bruush
no later than thirty (30) days following completion of the audit.

 

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	5.	Exclusivity.

 

5.01
During the Initial Term, neither Furnishing Company nor Talent shall grant any third party manufacturer and/or distributor of any oral
care products, and/or subscription services for such products (“Services”), as its primary business other than Bruush,
including but not limited to, Oral B, Philips, Quip, Burst, Goby and Shyn (each, a “Competitor”) in the market category
of oral care products or Services, (the “Competitive Category”) any rights to use Talent Attributes in any advertising,
promotional or marketing promotions or campaigns or materials in connection therewith (“Promotional Rights”), in the
Territory. During the Initial Term, neither Furnishing Company nor Talent shall grant Promotional Rights or appear in any Competitor’s
campaign in the Territory, nor appear as an actor or spokesperson in any advertisements or commercials that originate in the Territory,
for any products or Services in the Competitive Category (“Competitive Products”). Additionally, during the Term,
Furnishing Company will not make, and will cause Talent to not make, negative public statements about or disparage Bruush or its products
or Services, or make any positive testimonials or endorsements about any Competitive Products or Competitor publicly.

 

5.02
Notwithstanding the foregoing or anything to the contrary herein, Talent’s appearance in, association with and/or participation
in any motion picture, television program, appearance, live show, event, Internet program, charitable, entertainment or other project/production
regardless of its sponsorship or Competitive Product placement therein (including merchandising and commercial tie-ins in connection
therewith), shall not be deemed to be a breach hereof, provided that Talent does not directly endorse a Competitor or Competitive Product
in connection therewith.

 

	6.	Talent
    Personal Services.

 

6.01
Campaign Sessions. Furnishing Company will cause Talent to participate in one (1) introductory session for up to thirty (30) minutes
on a mutually agreed date and time following the Effective Date and prior to the First Air Date via any mutually agreed remote communication
medium by which participants can clearly hear and/or see each other (Skype, Zoom, WebEx, phone etc.) during which Talent will be presented
with Bruush’s vision and direction for the Campaign. Thereafter, during each of Year 1 and Year 2 of the Initial Term, Furnishing
Company will cause Talent to participate in one (1) ongoing collaboration meeting for up to thirty (30) minutes in duration per meeting
regarding the Campaign with Bruush representatives via any mutually-agreed remote communication medium by which participants can clearly
hear and/or see each other (Skype, Zoom, WebEx, phone etc.) on an as-needed basis on mutually-agreed dates and times subject to Talent’s
professional commitments and schedule.

 

    	8

    	 

    

 

6.02
Service Days. During the Initial Term, Furnishing Company will cause Talent to provide Bruush with (A) one (1) full service day
or two (2) half service days (in each case, to be mutually determined) (each, a “Service Day”) for the purpose
of enabling Bruush to produce certain mutually agreed Bruush Content relating to Bruush and for the launch of the Campaign during the
first holiday season occurring during the Initial Term (i.e., such holiday season is likely to be November-December 2020, and such Service
Day is scheduled to occur on October 31, 2020), and (B) one (1) full Service Day or two (2) half Service Days (in each case, to
be mutually determined) for the purpose of enabling Bruush to produce certain mutually agreed Bruush Content relating to Bruush for release
of the Campaign during the subsequent holiday season occurring during the Initial Term (i.e., such holiday season is likely to be November-December
2021). One (1) full Service Day shall mean Talent’s services for up to ten (10) consecutive hours duration inclusive of any travel
time between locations during the Service Day and time (of no more than two hours in the aggregate) for hair, make-up and/or styling
of Talent (“Glam”), meals and reasonable breaks but exclusive of any travel time provided that Talent will not be
required to expend more than one (1) hour of ground travel to and from the location of the Service Day and Talent’s then-current
location, and one (1) half Service Day shall mean Talent’s services for up to five (5) consecutive hours duration inclusive of
any travel time between locations during the Service Day and time (of no more than one hour in the aggregate) for Glam, meals and reasonable
breaks but exclusive of any travel time provided that Talent will not be required to expend more than one (1) hour of ground travel to
and from the location of the Service Day and Talent’s then-current location. On such Service Days and in each case as mutually
agreed, Furnishing Company will cause Talent to permit Bruush or its designee to film, photograph and/or record Talent in order to enable
Bruush to photograph, record and produce audio, visual or audio-visual Bruush Content, which may include behind-the-scenes content and
photographs (plus a reasonable number of cut-down versions) for use in connection with the Campaign. Bruush will provide Talent with
a creative brief as to the content to be captured at any Service Day. The content to be photographed, recorded or filmed and manner in
which such content will be photographed, recorded or filmed on any Service Day will be mutually agreed by Bruush and Talent in writing
in advance of each Service Day. The Service Days will be on mutually agreed dates, times and locations in the United States or Canada
during the Term, and any scheduling of a Service Day will take into account Talent’s professional commitments and availability.
Bruush or a Bruush Party shall arrange and coordinate all logistics of such Service Day, including the venue and hiring of a videographer
and the photographer, director and/or producer, in each case as approved by Talent, and Bruush will solely be responsible for the costs
thereof and all other costs relating to the Service Days. Further, Bruush will be responsible for the travel expenses of Talent as described
in Section 6.05. For each Service Day, Bruush shall provide Talent with a first-class private dressing room or area or a private star
trailer for his exclusive use, with access to a private bathroom and shower and other customary first-class amenities (including WiFi)
and which will be locked, cleaned and restocked daily (the “Dressing Facilities”).

 

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6.03
Brand Events or Alternate Service Days/Appearances. During each of Year 1 and Year 2 of the Initial Term, Furnishing Company will
cause Talent to attend one of the following, as elected by Bruush but subject to Furnishing Company’s approval thereof: (a) one
(1) Bruush brand event for up to three (3) consecutive hours duration, (b) one (1) partial service day for creation of additional Campaign
content for up to three (3) consecutive hours duration, or (c) one (1) appearance relating to the Campaign (including for the
purposes of a media interview) for up to three (3) consecutive hours duration, in each case, exclusive of Glam and mutually agreed travel
time on mutually-agreed dates, times and locations in the United States or Canada, and any scheduling of such appearance or service day
will take into account Talent’s professional commitments and availability. If Bruush and Talent mutually agree, the brand event
or appearance may be an in-person event or a virtual event. At such event, service day or appearance, in each case as mutually agreed,
Furnishing Company will cause Talent to permit Bruush or its designee to film, photograph and/or record Talent to produce mutually agreed
content. In the event Bruush and Talent mutually agree to a service day pursuant to this Section 6.03, Bruush will provide Talent with
a creative brief as to the content to be captured at any such service day. The content to be photographed, recorded or filmed on such
service day and the manner in which such content will be photographed, recorded or filmed will be mutually agreed by Bruush and Talent
in writing in advance of such service day. Bruush or a Bruush Party shall arrange and coordinate all logistics of such event, service
day or appearance (with the logistics of any service day or any media interview, and any event which is centered around Talent (e.g.,
a Q&A session), to be mutually agreed) and will be responsible for all costs relating to the event, service day or appearance, including,
without limitation, the travel expenses set forth in Section 6.05 and reasonable Talent- approved security personnel for Talent. For
any service day under this Section 6.03, Bruush shall provide Dressing Facilities. The details for any event or appearance under this
Section 6.03, including Talent’s exact services, will be determined in good faith and mutually agreed in advance in writing, and
at a minimum, Bruush will provide a private VIP area with exclusive private bathroom access for Talent.

 

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6.04
Media Interviews. During each of Year 1 and Year 2 of the Initial Term, Furnishing Company will cause Talent to participate in
four (4) media interviews with Talent approved media outlets for up to ten (10) minutes in duration for each media interview on mutually
agreed dates and times via any mutually-agreed remote communication medium by which participants can clearly hear and/or see each other
(Skype, Zoom, WebEx, phone etc.) or if mutually-agreed to be in-person (at a mutually- agreed location) or by email. Additionally, during
the Initial Term, Furnishing Company agrees to cause Talent to use good faith efforts to give positive mentions and promote the Campaign
in his personal publicity in Talent’s reasonable discretion.

 

6.05
Travel Expenses. Talent shall not be required to travel to a city outside of Talent’s then-current location in the United
States or Canada to provide any services hereunder. In connection with all services rendered by Talent hereunder, Bruush will reimburse
Talent for local ground transportation by one (1) private luxury car service for Talent and his representative(s) to and from each service
location. Bruush will not be required to reimburse or pay Furnishing Company or Talent for any other travel expenses (including without
limitation any air travel or accommodations) with respect to any service day or appearance hereunder unless Talent were to incur such
expenses solely for the purpose of traveling for a service day, event or appearance hereunder and such expenses were pre-approved by
Bruush in writing.

 

6.06
Additional Services Terms.

 

a.
The dates, times and locations of all Talent’s services hereunder will be mutually agreed, and scheduling of any such services
will take into account Talent’s professional commitments and availability. The location of any in-person appearance, events, Service
Day or service day pursuant to Section 6.03 shall be in the United States or Canada.

 

b.
If the Parties agree that b-roll or behind-the-scenes content will be captured during any services hereunder, the following shall apply:
Bruush will engage a videographer designated or approved by Talent. Talent will have approval over all set-ups, and such materials will
not contain any product interaction or integration without Talent’s prior approval. There will be no behind-the-scenes or b-roll
filming until Talent gives verbal consent that he is “camera ready”, and Talent will work proactively with the crew, and
the behind-the-scenes or b-roll content will only be filmed at mutually agreed-upon times. For the avoidance of doubt, such footage shall
not be filmed while Talent is in hair, makeup, or wardrobe or during meals or other breaks, and there will be no “blooper”
footage used unless as otherwise agreed by Talent in writing.

 

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c.
In connection with all photos and video footage of Talent captured in connection with this Agreement, Bruush shall contractually prohibit
any photographer or videographer engaged by Bruush or a Bruush Party from using any images or video of Talent without Talent’s
prior written consent, and Bruush shall restrict the use of unapproved photography or video recording during the rendition of Talent’s
services at any Service Day or service day pursuant to Section 6.03 under this Agreement, including but not limited to, the use of cell
phone cameras.

 

d.
There will be no press on set/location during any Service Day or any service day under Section 6.03 without Talent’s written approval
prior to any such service day or Service Day.

 

e.
Bruush will provide sample talking points, and upon Talent’s request, hold a briefing session with Talent prior to any interviews,
events and appearances at a mutually-agreed time and on a mutually-agreed date.

 

	7.	Social
    Media Services.

 

7.01
Talent Posts. During each of Year 1 and Year 2 of the Initial Term, Furnishing Company will cause Talent to publish four (4) so-called
permanent/in-grid/in-feed posts and four (4) so-called “story” or ephemeral posts on Talent’s official Instagram, Facebook
and Twitter accounts (the “Talent Channels”) to feature and promote Bruush/its products and the Campaign (“Talent
Posts”). The Talent Posts may be organic stills, videos, or boomerangs as mutually-agreed and any Talent Post constituting
a so-called “story” will have up to two (2) frames.

 

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7.02
Requirements; Timing; Content. Talent will be permitted to fulfill his requirements of posting across all Talent Channels by syndicating
the Talent Post posted on one (1) Talent Channel contemporaneously to the other Talent Channels and such syndicated posts on various
Talent Channels will constitute a single Talent Post by Talent for the purposes of this Section 7. For e.g., Talent may post the contents
of an Instagram story (i.e., including all frames in such story) to a Facebook story and Twitter post and all such posts will be considered
a part of a single Talent Post by Talent hereunder. Each Talent Post shall be unique and distinct from any other Talent Post to be made
by Talent hereunder. Per calendar quarterly period of the Term on a mutually-agreed date and time, Talent will publish one (1) Talent
Post constituting a so-called permanent or in- grid/in-feed social media post and one (1) Talent Post constituting a “story”
or ephemeral post so as to evenly publish such posts throughout the Term and to align with Bruush’s Campaign initiatives and product
promotions. Bruush will provide Furnishing Company with drafts of Talent Posts for Talent’s review and approval (which drafts will
include any necessary verbiage or disclaimers required by the Federal Trade Commission’s (“FTC”) revised Guides
Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsement Guidelines”)) and Talent will create
the final Talent Post in his own voice but not inconsistent with the directives, suggested themes, topics or storyboard in any draft
Talent Posts provided by Bruush hereunder without mutual agreement. Bruush’s draft posts will contain mutually-agreed hashtags
and handles (Talent to make best efforts to include #weBruush and #keepitFRUUSH if included in the draft post provided to Talent) and
will comply with the requirements of this Paragraph 7.02 in all respects and any other reasonable instructions provided by Bruush to
Talent in writing. At Bruush’s request during the Initial Term, Furnishing Company will use good faith efforts to provide Bruush
with reporting metrics (i.e., data analytics, social media post views and impressions numbers) for each Talent Post following any publication
thereof, provided that failure to provide such metrics will not be deemed a breach hereof. Furnishing Company will cause Talent to modify
or remove any Talent Post, as directed by Bruush, as soon as practicable upon Furnishing Company’s receipt of written notice from
Bruush, but in any event no later than twenty-four (24) hours after receipt of such notice if any such Talent Post is in breach of this
Agreement, applicable law, policies or regulations of any applicable social media platforms or violates or infringes upon the rights
of any third party. Furnishing Company authorizes, and shall not object to any action of Bruush to directly file take-down requests with
any platforms for any Talent Posts that is in breach of this Agreement, applicable law, policies or regulations of any applicable social
media platforms or violates or infringes upon the rights of any third party. Talent’s use of any content in Bruush’s draft
posts will not be deemed to be a breach by Talent hereof, and Talent’s use thereof shall be deemed to be in compliance with the
Endorsement Guidelines.

 

7.03
Disclosure Obligations. In public statements made by Talent regarding the Campaign under this Agreement (if applicable), Furnishing
Company shall cause Talent to clearly and conspicuously disclose his relationship to Bruush in a mutually agreed manner and will at all
times truthfully represent the nature of Talent’s professional relationship with Bruush and the means by which Talent obtained
and used any Bruush products (including free products). Furnishing Company will cause Talent to execute the FTC Endorsement Guidelines
Certificate attached hereto as Exhibit B comply during the Term with Bruush’s most-current reasonable talent guidelines
or policies that are provided to Talent in writing in connection with the Campaign. Drafts of Talent Posts provided by Bruush to Talent
hereunder will be in compliance with this Paragraph 7.03.

 

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7.04 Bruush
Posts. During the Term, subject to Talent’s approval rights set forth below, Bruush will have the right to (a)
create its own social media posts for use on its official owned and Bruush branded social media platforms including without
limitation Bruush’s Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube and TikTok pages or channels (the
“Bruush Platforms”) concerning the Campaign and Talent’s role in the Campaign; and (b) re-post, re-gram,
re-tweet or share all Talent Posts relating to the Campaign, one time per Talent Post, on the Bruush Platforms during the Term
(except during the final month of the term unless Bruush is running a current, mutually agreed, holiday season Campaign hereunder
and such final month is November or December in which case such posting is permissible in the final month) (the “Shared
Posts”). Bruush will obtain Furnishing Company’s prior written approval on all posts made by Bruush featuring
Talent, including any hashtags or handles in such post (such approval not to be unreasonably withheld or delayed). Bruush shall not
“whitelist” Talent Posts, which, for clarity, means that Bruush shall not have the right to boost, or
“promote” the Talent Posts, or the Shared Posts with paid media. Bruush will have the right to boost, promote or put
paid media behind Bruush’s original social media posts (but not, for the avoidance of doubt, the Shared Posts) during the
Term, provided that: (i) Bruush will be permitted to tag Talent or link back to Talent’s social media accounts in any such
posts as approved by Talent, and (ii) Talent shall have approval over any direct or intentional targeting of Talent’s
“followers” or “followers” of Talent’s projects (e.g., followers of “Irresponsible,”
“Jumanji,” “Cold as Balls,” “Die Hart,” etc.) in each instance.

 

	8.	Bruush
    Usage Rights.

 

8.01
During the Initial Term, Bruush and Talent shall mutually agree on the content featuring Talent and/or using Talent Attributes or Talent
Content for the Campaign to be created by or on behalf of Bruush hereunder (the “Campaign Assets”) and the manner
in which each Campaign Asset may be used hereunder. Subject to approval over each Campaign Asset and its particular use, Bruush will
have the right, at its cost, (a) to advertise, market and promote its association with the Talent solely in connection with the Campaign
in the Territory, and (b) to use the approved Campaign Assets, which may include, in each case if and as approved by Talent, Talent Attributes,
Talent Content and Bruush Content, to advertise and promote the Campaign in the Territory through (i) digital media or online media (including
pre-roll, mid-roll or other ads on YouTube) and/or on Bruush owned and/or controlled Bruush-branded websites (including without limitation
email to opt-in users only) and in Talent-approved voice over ads featuring Talent in Talent-approved third party podcasts; (ii) social
media advertising, including any organic social media posts made by Bruush regarding the Campaign, as permitted by Section 7.04 above
or paid social media advertising on Bruush Platforms as permitted hereunder; and (iii) the dissemination of editorials and other public
relations materials (including without limitation the Press Release, images on wire and any earned media assets). All content or materials
containing any Talent Attributes or Talent Content will require written approval by Furnishing Company prior to any use by Bruush. Following
the Term, Bruush shall be entitled to use any Talent-approved Bruush Content created hereunder for the Campaign for internal, non-public
archival purposes, and internal non-public corporate uses in perpetuity.

 

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8.02
Notwithstanding anything to the contrary, there shall be no use hereunder of any material which contains Talent Content or Talent Attributes
as follows: (i) banner ads, pop-ups, pop-unders, page takeovers, SMS blasts and media which has spam-like qualities (e.g., is interruptive,
unwanted and intrusive), (ii) out-of-home (OOH), (iii) in- store, (iv) point-of-sale, (v) co-promotions, co-packaging or third-party
commercial tie- ins, provided that Bruush may distribute Talent-approved voice over ads featuring Talent in the Campaign in connection
with third party podcasts as approved by Talent, (vi) hang tags, bags, labels, cut-outs (including life-size cut outs), catalogues, mailers,
and packaging, (vii) in-cinema, (viii) traditional television and “digital television” (i.e., as pre- roll or mid-roll commercials
or in other paid placements within digital television programming (e.g., on Hulu, cbs.com, tvland.com, comedycentral.com, etc.), (ix)
in tabloid or gossip publications or websites or other publications or websites that are controversial in nature (e.g., that are sexually
or politically oriented), (x) in the form of leaflets, flyers or wild postings, or (xi) (except as otherwise pre-approved by Talent in
writing) as an endorsement or advertisement of any other product, brand, service or cause. In addition, for the sake of clarity, Bruush
may not use Talent Attributes in any paid search keywords without Talent’s approval. Any materials containing Talent Attributes
created hereunder which are provided to press will be provided only to mutually approved media outlets.

 

8.03
For the avoidance of doubt, Bruush shall not have the right to use or repost any materials containing Talent Content or Talent Attributes
after the Term, and Bruush shall be obligated to remove any such materials from its website and any other websites owned or controlled
by Bruush. Both during and after the Term, Bruush shall use reasonable good faith efforts to prevent any unauthorized uses of materials
containing Talent Content or Talent Attributes created and distributed by Bruush hereunder.

 

8.04
There will be no use of Talent look-alikes or sound-alikes, Talent dubbing or doubling, without Talent’s written approval, and
there will be no references to discounts, pricing information or sales in any materials containing or sections of any websites displaying
Talent Attributes.

 

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	9.	Intellectual
    Property; Approvals.

 

9.01
Licenses to Bruush. Furnishing Company, on behalf of itself and Talent, hereby grants to the Bruush Parties a fully-paid, royalty-free,
license during the Initial Term and in the Territory, to use the Talent Attributes and Talent Content solely in the approved Campaign
Assets in connection with the Campaign-related activities as expressly set forth in this Agreement, or as otherwise expressly approved
by Furnishing Company pursuant to this Agreement. Unless otherwise expressly stated herein, such license is non-exclusive. For the avoidance
of doubt, Furnishing Company will have the right to approve all uses of the Talent Attributes and Talent Content by the Bruush Parties,
and such approval must be obtained prior to any use. In all cases, the Talent Attributes and Talent Content may only be used as part
of the Campaign as expressly provided herein. Any use by a Bruush Party of any of the Talent Attributes will be accompanied by proprietary
notices designated by Furnishing Company. Bruush acknowledges and agrees that the Talent Attributes and Talent Content, and the goodwill
represented thereby are owned and controlled by the applicable Talent Party or Talent (as applicable) and that neither this Agreement
nor the performance hereof by any Party hereto will give a Bruush Party any ownership or proprietary interest therein. All uses of the
Talent Attributes and Talent Content under this Agreement will inure solely to the benefit of the applicable Talent Party or Talent (as
applicable).

 

9.02
Bruush Marks. Bruush hereby grants to Furnishing Company and Talent, a fully-paid, royalty-free, license during the Initial Term
and in the Territory, to use the Bruush Marks and if applicable any Bruush Content solely in connection with Talent Posts and other Campaign-related
activities and materials as expressly set forth in this Agreement, or as otherwise expressly approved by Bruush pursuant to this Agreement.
Unless otherwise expressly stated herein, such license is non-exclusive. Any use by Furnishing Company or Talent of any of the Bruush
Marks will be subject to Bruush’s prior review and written approval and will be accompanied by proprietary notices as designated
by Bruush. Furnishing Company acknowledges and agrees that the Bruush Marks and the goodwill represented thereby are owned and controlled
by Bruush or a Bruush Party, and that neither this Agreement nor the performance hereof by any Party hereto will give a Talent Party
or Talent any ownership or proprietary interest therein. All uses of the Bruush Marks under this Agreement will inure solely to the benefit
of the applicable Bruush Party.

 

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9.03
Ownership.

 

(a)
Furnishing Company agrees that the applicable Bruush Party will retain all intellectual property rights (including without limitation,
all copyrights, trademarks and trade secret rights) embodied in, or applicable to, any and all of the Bruush Marks and Bruush Content
(subject to, and excluding to the extent of, Furnishing Company and/or Talent’s ownership rights in Talent Attributes and Talent
Content contained therein) and no change in the ownership of such Bruush Marks and Bruush Content will be affected by this Agreement.
All rights and licenses not expressly granted by Bruush to Furnishing Company and/or Talent in respect of the Bruush Marks and Bruush
Content, or otherwise, under this Agreement, are hereby reserved to Bruush. Except as expressly stated in this Agreement, no exclusive
rights or licenses are granted by Bruush to Furnishing Company or Talent under this Agreement. Upon the termination or expiration of
this Agreement, and except as set forth in this Agreement, all rights and licenses granted by Bruush to Furnishing Company or Talent
hereunder will immediately terminate provided that if the Agreement expires Furnishing Company or Talent may but will not be required
to remove any Talent Posts made by Talent during the Initial Term unless instructed to do so in writing by Bruush and provided further
that if the Agreement is terminated during the Initial Term, Furnishing Company or Talent will remove any Talent Posts made by Talent
during the Initial Term.

 

(b)
Bruush agrees that the applicable Talent Party and/or Talent (as applicable) will retain all intellectual property rights (including
without limitation, all copyright, trademark and trade secret rights) embodied in, or applicable to, any and all of the Talent Attributes
and Talent Content, and no change in the ownership of such Talent Attributes and Talent Content will be effected by this Agreement. All
rights and licenses not expressly granted by Furnishing Company to Bruush Parties in respect of the Talent Attributes and Talent Content
or otherwise, under this Agreement, are hereby reserved to the applicable Talent Party and/or Talent. Except as expressly stated in this
Agreement, no exclusive rights or licenses are granted by Furnishing Company or Talent under this Agreement. Upon the termination or
expiration of this Agreement, and except as set forth in this Agreement, all rights and licenses granted by the Talent Parties or Talent
to Bruush Parties under this Agreement, will immediately terminate.

 

9.04
Approvals. All approvals from Furnishing Company and Talent must be obtained in writing and will be requested by email from Wayne
Brown or his designee in writing hereafter. Furnishing Company will use best efforts to respond to all requests for approval within five
(5) business days (or a shorter time period for urgent requests as will be indicated in the Approval Request) from receipt thereof. All
approvals from Bruush will be requested by email from Aneil Manhas or any other person(s) identified by Bruush hereafter. Notwithstanding
anything herein to the contrary, Bruush agrees to submit to Furnishing Company for its written approval and review (each an “Approval
Request”) all materials containing any element of Talent Attributes or Talent Content prior to use of the same. Furnishing
Company’s approval shall not be unreasonably delayed or withheld and will be exercised reasonably and not in any manner to circumvent
or frustrate the intent and purpose of the Agreement. In the event Furnishing Company disapproves of any Approval Request, Bruush shall
have the opportunity to re-submit an Approval Request to Furnishing Company.

 

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Notwithstanding
anything to the contrary and without limitation of approval rights set forth elsewhere in this Agreement, Furnishing Company or Talent
shall have the right to approve the following relating to the Campaign or any Campaign Assets:

 

a.
any celebrity or on-camera talent appearing in the Campaign Assets with Talent or otherwise as part of the Campaign provided that for
the avoidance of doubt, neither Furnishing Company nor Talent will have the right to approve any talent appearing in Bruush’s other
promotional campaigns during the Term;

 

b.
the concepts of all Campaign Assets created hereunder;

 

c.
all talking points in connection with Talent’s services;

 

d.
all directors, photographers and videographers (including any BTS/b-roll photographers/videographers);

 

e.
all key creative of Campaign Assets, including scripts and storyboards;

 

f.
the “look” of Talent’s hair, makeup and wardrobe;

 

g.
the rough cuts and final cuts of all Campaign Assets, including any lifts,
tags, edits and cutdowns, provided Bruush agrees that all Campaign Assets, as produced, will conform in all material respects to the
Talent-approved scripts and story- boards (if any) in connection therewith, unless the parties have mutually agreed to any material deviations
from such approved scripts and story-boards;

 

h.
all still photographs and non-photographic likenesses of Talent used hereunder (including any retouching or other modification in any
noticeable manner after Talent’s initial approval of such materials);

 

i.
the “layouts” of all photographs and any print materials;

 

j.
the copy, images and footage of all social media posts that include Talent Attributes or Talent Content;

 

k.
all BTS and b-roll footage which include or reference Talent Attributes;

 

l.
any product interaction;

 

m.
all media outlets; and

 

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n.
for the avoidance of doubt, Talent will have the right to approve each use of Talent’s name (including in the Press Release, social
media posts and all “tags” and “mentions” of Talent’s social media accounts), voice, image (including screen
grabs and moving images (e.g., GIFs)), likeness, biography, and quotes attributed to Talent, in each instance.

 

9.05
Talent’s Designation. With respect to hair, make-up, wardrobe and security personnel, Bruush will hire the persons designated
by Talent, and Bruush will hire a videographer designated or approved by Talent, for all Service Days (including any service day under
Section 6.03), events and appearances. Bruush shall provide wardrobe for the Service Days (including any service day under Section 6.03)
as approved by Talent.

 

	10.	Termination.

 

10.01
Early Termination for Breach. In addition to all other remedies available at law or in equity, either Party may terminate this
Agreement if the other Party breaches any of its material representations, warranties, obligations, covenants or agreements hereunder,
and, if such breach is capable of being cured, is not cured within fifteen (15) calendar days following receipt of written notice thereof
from the non-breaching Party (five (5) business days if the breach is non-payment).

 

10.02
Early Termination for Morals Clause/Disparagement. Furnishing Company acknowledges that Talent’s actions and behavior may
affect the value of Talent’s endorsement of Bruush and negatively impact Bruush. In addition to all other remedies available at
law or in equity, Bruush will have the right to terminate this Agreement on written notice to Furnishing Company if, (i) Talent is charged
with or indicted for or convicted of any felony crime involving moral turpitude or Talent has committed or commits an act inconsistent
with Talent’s persona which brings Talent into public disrepute, contempt, or scandal, provided that the foregoing will not apply
to any act which is already a matter of public record as of the Effective Date and before any termination, Bruush shall first discuss
its concerns with Talent and accord Talent a reasonable opportunity to cure such conduct (e.g., through a retraction, clarification and/or
apology); (ii) Talent publicly disparages Bruush or the Campaign; and (iii) Talent is unable to perform services at any service day (including
the Service Days), event or press obligations or other appearances set forth herein because Talent is intoxicated or under the influence
of drugs. In addition to all other remedies available at law or in equity, Furnishing Company shall have the right to terminate this
Agreement on written notice to Bruush if, (a) Bruush (or any of Bruush’s C-suite executives) are charged with or indicted for or
convicted of any felony crime involving moral turpitude or any of Bruush’s C-suite executives have committed or commits an act
which brings Bruush into public disrepute, contempt, or scandal, or (ii) Bruush (or any C-suite executive) publicly disparages Furnishing
Company or Talent or any of Talent’s projects.

 

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10.03
Early Termination Due to Force Majeure. In the event that a Service Day or service day pursuant to Section 6.03, event or appearance
that has been scheduled is subsequently cancelled due to a Force Majeure Event (as set forth in Section 15.05), Furnishing Company/Talent
and Bruush will use good faith efforts to reschedule such services or find a mutually agreeable substitute service day, event or appearance
by Talent during the Initial Term. If Furnishing Company/Talent and Bruush are unable to reschedule services for a Service Day, service
day pursuant to Section 6.03, event or appearance that has been scheduled or find a mutually agreeable substitute activity during the
Initial Term and as a result it becomes impossible for either Party to comply with the terms and conditions of this Agreement or fulfill
its obligations under this Agreement, then each Party hereto will have the right to terminate this Agreement upon written notice to the
other Party. Notwithstanding anything to the contrary contained herein, neither Party will have the right to terminate this Agreement
for a Force Majeure Event (i) after the completion of the Service Day referenced in Section 6.02(A) but prior to the Service Day referenced
in Section 6.02(B) unless the Force Majeure Event in question is Talent’s death or Disability, and (ii) provided that the Agreement
has not been terminated by any Party as permitted herein prior to the completion of the Service Day referenced in Section 6.02(B), neither
Party will have the right to terminate this Agreement for a Force Majeure Event after the completion of the Service Day referenced in
Section 6.02(B) other than if the Force Majeure Event in question is Talent’s death. “Disability” means Talent suffering
from any long-term or permanent injury, infirmity or incapacity that renders Talent to be unable to effectively perform Talent’s
services for the Service Day referenced in Section 6.02(B) hereunder within a time frame that would enable Bruush to release mutually-agreed
Campaign Assets to be captured on such Service Day referenced in Section 6.02(B) and launch the Campaign during a holiday season occurring
during the Initial Term (i.e., in 2021 or 2022).

 

10.04
Consequences of Termination.

 

a.
The early termination of this Agreement by either Party shall not relieve (i) either Party of its indemnification, confidentiality or
other obligations hereunder that are intended to survive any termination of this Agreement, (ii) Bruush of its obligations to reimburse
Furnishing Company for any approved, non-refundable costs Bruush is responsible for reimbursing hereunder and that have been incurred
as of the date of termination and for covering Bruush’s own costs and costs Bruush is responsible for as set forth in this Agreement,
including without limitation Gift-Related Taxes under Paragraph 4.05, the costs of any Service Day or hiring of Talent’s designated
or approved personnel, and (iii) subject to Sections 10.04(c) and 10.04(d), Bruush from making payment of the Fee and Royalties that
have vested and/or accrued to Furnishing Company as of the effective date of termination as set forth herein.

 

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b.
Upon the termination or expiration of the Term of this Agreement for any reason (i) Bruush will, and will cause the Bruush Parties to,
cease all uses and exploitation of the Campaign Assets, Talent Attributes and Talent Content and will be obligated to remove all Campaign
Assets and materials containing Talent Attributes and/or Talent Content from any Bruush owned or controlled websites; (ii) Furnishing
Company will cease using (and will cause Talent to cease using) the Bruush Marks and Bruush Content (except to the extent incorporated
into the Talent Posts); and (iii) neither Party shall have any further obligations with respect to this Agreement, except for any provisions
hereof which provide for survival after termination or expiration of the Term of this Agreement. In the event the Term expires (as opposed
to termination of this Agreement for any reason), Bruush will not be required to take down any social media posts containing Talent Attributes
or Talent Content from its historical timelines on its social media channels (provided that such posts were posted in accordance with
the terms of this Agreement during the Term), provided that Bruush will not repost, promote, “boost”, or otherwise publicize
or interact with such materials from their existing state on Bruush’s social media sites. Notwithstanding anything to the contrary,
in the event this Agreement has been terminated for any reason (as opposed to expiration of the Term), Bruush shall be obligated to remove
all materials and all uses of Talent Attributes and Talent Content, from all Bruush owned and/or controlled media, including without
limitation, any Bruush social media accounts.

 

c.
In the event of a termination as set forth herein, the amount of the Fee and Royalties payable to Furnishing Company and the Class B
Shares or Class B Options to which Talent or Talent’s designated entity would be entitled, as applicable, shall be determined as
set forth in this subsection 10.04(c). In the event the Term is terminated by Furnishing Company pursuant to Section 10.01 or Section
10.02: (i) Furnishing Company shall be entitled to the full amount of the Fee, and Bruush shall promptly pay any unpaid portion thereof,
(ii) Bruush shall pay Furnishing Company any unpaid Royalties which have accrued or continue to accrue during the royalty period in which
the termination occurs, and (iii) all Class B Shares that have not been issued as of the effective termination date or Class B Options
that have not been granted as of the effective termination date, as applicable, shall be deemed to have been issued or granted, as applicable.
In the event the Term is terminated by Bruush pursuant to Section 10.01 or Section 10.02 or if either Party terminates pursuant to Section
10.03, Furnishing Company shall be entitled to the Vested Fee, Vested Royalties and Vested Class B Shares or Vested Class B Options,
as applicable as set forth in Paragraph 10.04 (d) below and Furnishing Company shall promptly refund any unvested portion of the Fee
to Bruush.

 

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d.
The Fee shall vest as follows: (i) fifty percent (50%) of the Initial Installment shall vest on completion of the Service Day referenced
in Section 6.02(A), (ii) twenty-five percent (25%) of the Initial Installment shall vest on the First Air Date, (iii) twenty-five percent
(25%) of the Initial Installment shall vest equally over Year 1 of the Initial Term (i.e., to determine such vested amount, an amount
equal to 25% of the Initial Installment will be multiplied by a fraction, the numerator of which will be the number of days that have
elapsed in Year 1 of the Initial Term and the denominator of which will be the total number of days in Year 1 of the Initial Term), (iv)
twenty-five percent (25%) of the Second Installment shall vest on the Year 2 Commencement Date if such date occurs prior to the Service
Day referenced in Section 6.02(B), (v) fifty percent (50%) of the Second Installment shall vest on completion of the Service Day referenced
in Section 6.02(B) provided that if such Service Day occurs prior to the Year 2 Commencement Date seventy- five percent (75%) of the
Second Installment shall vest on completion of the Service Day referenced in Section 6.02(B), and (vi) twenty-five percent (25%) of the
Second Installment shall vest equally over Year 2 of the Initial Term (i.e., to determine such vested amount, an amount equal to 25%
of the Second Installment will be multiplied by a fraction, the numerator of which will be the number of days that have elapsed in Year
2 of the Initial Term and the denominator of which will be the total number of days in Year 2 of the Initial Term). The aggregate vested
amount of the Fee as set forth in this Section 10.04(d) shall be referred to as the “Vested Fee.” Royalties for each
applicable calendar quarter shall vest upon the commencement of each such calendar quarter (such vested Royalties, the “Vested
Royalties”). The Class B Shares shall be deemed to have been issued (such issued shares, the “Class B Vested Shares”)
or the Class B Options shall be deemed to have been vested (such vested options, the “Class B Vested Options”)
in accordance with a mutually-agreed issuance or vesting schedule to be negotiated in good faith and as set forth in the Equity Documents.

 

10.05
Survival. In the event of the expiration or termination of the Term of this Agreement for any reason, all definitions will survive,
along with any other provisions that by their nature or language are intended to survive, including without limitation, Sections 9, 10,
11, 12, 13, 14 and 15 hereof.

 

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	11.	Representations
    and Warranties.

 

11.01
Parties Representations and Warranties. Each Party represents and warrants to the other Party that: (i) it has the full right,
power and authority to enter into and to perform this Agreement; (ii) the performance of this Agreement is not a violation
of any other agreement to which it is a party or by which it is bound; and (iii) in the performance of such Party’s obligations
pursuant to this Agreement and in connection with the Campaign, such Party will not violate any applicable federal, state or local statutes,
rules, regulations, ordinances, court orders or other laws.

 

11.02
Furnishing Company Representations and Warranties. Furnishing Company represents and warrants to Bruush that (i) none of the Talent
Attributes, Talent Content, or other deliverables provided or licensed by Furnishing Company or Talent pursuant to this Agreement will
violate or infringe upon any copyrights or, to the best of Furnishing Company’s knowledge, any other common law or statutory rights
of any third party, including contractual rights, trademark rights and rights of privacy or publicity, or will defame any third party;
(ii) subject to the terms of Paragraph 7.02 above, Furnishing Company and Talent will comply with all FTC regulations and guidelines
(including, without limitation, the Endorsement Guidelines) as well as any applicable Talent Channel policies and procedures throughout
the Term. Furnishing Company’s or Talent’s breach of subsection (ii) of this Section 11.02 will be deemed a material breach
by Furnishing Company and Talent of this Agreement. Notwithstanding anything to the contrary, the foregoing representations and warranties
of Furnishing Company will apply regarding the Talent Posts only to the extent of Talent’s original contributions and/or edits
to such Talent Posts.

 

11.03
Bruush Representations and Warranties. Bruush represents and warrants to Furnishing Company that none of the Bruush Marks, Bruush
Content, or other deliverables, including with limitation the Campaign Assets (or portions thereof other than portions added or provided
by, or on behalf of, Furnishing Company, Talent or a Talent Party) or any other materials created in connection with the Campaign, or
the exploitation or use thereof by Furnishing Company or Talent (or any of their respective affiliates) in accordance with the terms
of this Agreement, will violate or infringe upon any copyrights, or to the best of Furnishing Company’s knowledge common law or
statutory rights of any third party, including contractual rights, , trademark rights and rights of privacy or publicity, or will defame
any third party. Bruush further represents and warrants that: (a) it shall comply with all applicable laws, rules, regulations, orders
and ordinances in the performance of its obligations under this Agreement, including but not limited to the Endorsement Guidelines, (b)
any postings submitted by Bruush relating to the Campaign containing Talent Attributes or Talent Content on any social media or other
web or mobile platforms in connection with this Agreement will comply with the terms of use and other policies of that site or platform,
and (c) the design, manufacture, packing, packaging, labeling, distribution, sale, advertising, marketing and promotion by Bruush of
its products and services do not violate any laws or any copyrights, or to the best of Furnishing Company’s knowledge any common
law or statutory rights of any third party.

 

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12.
Insurance. Throughout the Term, Bruush will maintain, at its sole cost, general liability and product liability and errors
and omissions insurance policies, with a high rated (A-level) insurance carrier. Furnishing Company and Talent shall be named as additional
insureds on such policies. Such insurance coverage shall provide worldwide general commercial liability insurance and errors and omissions
insurance in connection with Bruush’s activities under this Agreement, including product liability coverage, with limits of not
less than Five Million Canadian Dollars (CAD$5,000,000) single occurrence and aggregate limits, and include the defense of lawsuits covered
by such insurance brought worldwide. All insurance coverage herein shall be “occurrence based” policies and shall be primary,
non-contributory and shall provide for no right of subrogation. All such insurance coverage herein shall provide Furnishing Company with
at least thirty (30) days prior written notice of cancellation or material modification thereof. Bruush shall deliver a certificate of
such insurance to Furnishing Company within ten (10) business days of the execution of this Agreement. Nothing contained in this Section
12 shall be deemed to limit in any way Bruush’s indemnification obligations herein.

 

	13.	Indemnification and Limitations.

 

13.01
By Furnishing Company. Furnishing Company hereby agrees to indemnify and hold harmless, in accordance with the other terms of
this Section 13, any and all Bruush Parties and all of their respective employees, officers, directors, managers, members, shareholders,
successors and permitted assigns (each, a “Bruush Indemnity Party”), from and against any and all third party claims
and all resulting damages, liabilities, costs and expenses whatsoever (including reasonable outside attorneys’ fees) (collectively,
“Third Party Claims”), arising out of or relating to: (a) any breach by Furnishing Company or Talent (each a “Talent
Indemnity Party”) of any of the warranties, representations, covenants or agreements hereunder; and (b) any intentionally tortious
acts or gross negligence of a Talent Indemnity Party related to Talent’s services rendered pursuant to this Agreement or any intentionally
tortious acts or gross negligence of Talent’s representative who accompanies Talent to any Service Day, service day or appearance
hereunder.

 

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13.02
By Bruush. Bruush hereby agrees to indemnify, defend and hold harmless, in accordance with the other terms of this Section 13,
the Talent Parties (and each of them), Talent and all of the respective employees, officers, directors, members, managers, shareholders,
successors and permitted assigns of the foregoing parties, and Talent’s heirs, executors, and administrators from and against any
and all Third Party Claims arising out of or relating to: (a) any breach by a Bruush Indemnity Party of any of the warranties, representations,
covenants or agreements hereunder, (b) any intentionally tortious acts or gross negligence of a Bruush Indemnity Party related to Bruush’s
obligations under this Agreement; (c) any Bruush Content and Bruush promotion hereunder including, without limitation, publicity, press
releases, marketing, or other promotions prepared or released by or on behalf of Bruush and/or a Bruush Party other than to the extent
the claim substantially relates to rights granted by Furnishing Company or Talent to Bruush hereunder or materials supplied by Furnishing
Company or Talent to Bruush, Talent Attributes or Talent Content if used in accordance with this Agreement;

 

(d)
loss, personal injury, death or property damage suffered by any person or entity at an appearance, service day or other Bruush event,
but solely to the extent such Third Party Claims arise as a result of the intentionally tortious acts or gross negligence of a Bruush
Indemnity Party; (e) otherwise in connection with the development, production, advertising, distribution, exploitation or other usage
of the Campaign Assets or other materials created in connection with the Campaign (other than to the extent covered by Furnishing Company’s
indemnification obligations above); and (f) use of any of Bruush’s products or services.

 

13.03
General Terms. The persons and entities entitled to be defended and/or indemnified under this Section 13 (individually and collectively
referred to as the “Indemnitee”) shall promptly inform the indemnifying party under the applicable Section (individually
and collectively referred to as the “Indemnitor”) of each Third Party Claim with respect to which the Indemnitee is
entitled to be indemnified. Furnishing Company and Talent will reasonably cooperate with Bruush in connection with the defense of any
such claim (provided, however, that the Indemnitee shall have the opportunity to participate in the defense of such claim with counsel
of its choice).

 

13.04
EXCLUSIONS. EXCEPT FOR LIABILITY ARISING FROM A PARTY’S INDEMNIFICATION OBLIGATIONS AS SET FORTH ABOVE AND CLAIMS OF BREACH
OF CONFIDENTIALITY, NEITHER PARTY WILL BE LIABLE TO THE OTHER PARTY, ITS PARENTS, SUBSIDIARIES, OR AFFILIATES, OR ITS OR THEIR RESPECTIVE
OFFICERS, DIRECTORS, MEMBERS, SHAREHOLDERS, EMPLOYEES, CONTRACTORS, REPRESENTATIVES OR AGENTS, FOR ANY INCIDENTAL, SPECIAL, CONSEQUENTIAL
OR OTHER INDIRECT DAMAGES, INCLUDING LOSS OF PROFIT OR GOODWILL, OR FOR PUNITIVE OR EXEMPLARY DAMAGES, REGARDLESS OF WHETHER THE PARTIES
KNEW, OR SHOULD HAVE KNOWN, THAT SUCH DAMAGES WERE POSSIBLE.

 

    	25

    	 

    

 

	14.	Confidential
    Information.

 

14.01
Definition. Furnishing Company on the one hand, and Bruush, on the other hand, acknowledges that in performing under this Agreement,
it may gain access to confidential private or business information belonging to the other Party (or Talent), including but not limited
to product information, technical and commercial information, business plans and strategies, marketing and promotion plans and strategies,
social media plans and strategies, personal information of Talent, customer lists, marketing surveys and data, marketing research, business
and financial information, data pertaining to the substantiation, creation or evaluation of advertising, pricing, packaging specifications,
information embodying product concepts, designs, development, improvements and packaging, and production volumes both current and forecasted
(the “Confidential Information”) and that such Confidential Information may contain trade secrets or other proprietary
information of the disclosing Party or Parties. Accordingly, when any Party (the “Receiving Party”) receives or accesses
Confidential Information from or of the other Party (the “Disclosing Party”) the Receiving Party will, both during
the Term and after the Term; (a) maintain the Confidential Information received from the Disclosing Party in strict confidence; (b) not
disclose the Confidential Information from the Disclosing Party to any third party without the Disclosing Party’s prior written
approval, subject to Section 14.02 below; and (c) not use the Confidential Information received from the Disclosing Party for any purpose
other than for the purposes permitted by this Agreement. The Receiving Party will take reasonable measures to prevent the unauthorized
use or disclosure of such information by persons or parties under its control or direction, which measures, in any event, will be no
less stringent than the measures taken by the Receiving Party to protect its own confidential and proprietary information of a similar
nature. The Receiving Party may disclose the Confidential Information of the Disclosing Party only to those of its officers, directors,
employees, contractors, attorneys, accountants, agents and managers who have a need to know such Confidential Information for the purposes
of enabling a Party to perform its obligations under this Agreement. The Receiving Party undertakes to ensure that such officers, directors,
employees, contractors, attorneys, accountants, agents, managers and other professional representatives are bound by confidentiality
and non-disclosure obligations with respect to such Confidential Information that are no less strict than the confidentiality obligations
set forth in this Section 14.01. Neither Party will intentionally disclose Confidential Information to the other Party (or to Talent)
unless such information is necessary for the other Party to fulfill its obligations hereunder. All Confidential Information provided
to a Receiving Party shall be returned to the Disclosing Party (or destroyed) promptly after the end of the Term upon written request
from the Disclosing Party therefor.

 

    	26

    	 

    

 

14.02
Required Disclosures. A Receiving Party may disclose Confidential Information of the Disclosing Party to the extent required by
applicable law or by order of a governmental agency or court of competent jurisdiction, provided that the Receiving Party notifies the
Disclosing Party promptly after becoming aware of its obligation to make such disclosure (and prior to any such disclosure) and cooperates
with the Disclosing Party in any efforts to seek a protective order or otherwise to challenge or limit such disclosure. In addition,
a Receiving Party may disclose Confidential Information to a court in order to enforce such Party’s rights under this Agreement,
provided that such Party uses good faith reasonable efforts to obtain a protective order from the court covering the disclosed Confidential
Information.

 

14.03
Exceptions. The obligations contained in this Section 14 will not apply, or will cease applying, as the case may be, to specific
Confidential Information to the extent that: (a) it is publicly known at the time of disclosure to the Receiving Party or, at the time
of an alleged breach hereof, has become publicly known other than as a result of any act or failure to act on the part of the Receiving
Party; (b) it was rightfully in the Receiving Party’s possession prior to its confidentiality obligations hereunder; (c) at the
time of an alleged breach hereof, it had been obtained from a third party not under any confidentiality, fiduciary, or similar obligation;
or (d) at the time of an alleged breach hereof, it had been independently developed by persons without reference to any Confidential
Information.

 

	15.	Miscellaneous.

 

15.01
Notices. All notices, requests, demands or other communications under this Agreement must be in writing in order to be effective,
and will be deemed to have been duly given or made: (a) on the date delivered in person; (b) on the date indicated on the return receipt
if mailed postage prepaid, by certified or registered U.S. Mail or Canada Postal Services, with return receipt requested; (c) if sent
by FedEx, U.P.S. Next Day Air, or other internationally recognized overnight courier service, with service charges or postage prepaid,
on the next business day after delivery to the courier service (if sent in time for and specifying next day delivery); or (d) via email
(with receipt confirmed). In each case, such notices, requests, demands, and other communications will be sent to a Party at its address
as set forth below or such other address as such Party may provide for such purposes from time to time in writing by notice given as
provided herein:

 

If
to Bruush:

Bruush
Oral Care Inc.

#403
– 1155 Mainland Street

Vancouver,
BC V6B 5P2 Canada

Attention:
Aneil Manhas

Email:                                

 

    	27

    	 

    

 

With
a copy to:

 

Serling
Rooks Hunter McKoy Worob & Averill, LLP

119
Fifth Avenue, 3rd Floor

New
York, NY 10003

Attention:
Laxmi Vijaysankar, Esq.

Email:                                     

 

If
to Furnishing Company or Talent:

 

K.
Hart Enterprises, Inc.

                                   

                                             

                                

                    

                                     

With
a copy to:

 

ROCNATION

540
West 26 Street

New
York, NY 10001

Attn:
Andrew Eiger

Email:                            

 

Schreck
Rose Dapello Adams Berlin & Dunham LLP

888
Seventh Avenue, 19th Floor

New
York, NY 10106

Attn:
James S. Adams, Esq. and Liza Montesano, Esq.

Email:
                           
and                                   

 

All
payments to Furnishing Company shall be sent via wire

transfer
as provided herein, with confirmation sent to

I
Work 4 U Entertainment

15910
Ventura Blvd., Suite 1701

Encino,
CA 91436

Attn:
Leland Wigington

Email:
                                        

 

    	28

    	 

    

 

Notwithstanding
the foregoing, any communications regarding requests for approval or for scheduling purposes hereunder may be made via email pursuant
to Section 9.04 hereof.

 

15.02
Independent Contractors. The relationship between Furnishing Company and Bruush (or between Bruush and Talent) will at all times
be that of independent contractors and nothing contained herein will render or constitute such Parties as joint venturers, partners,
franchisees, or agents of the other Party, nor will such Party hold itself out to third parties contrary to the foregoing.

 

15.03
Severability. In the event that any provision of this Agreement shall be held illegal or otherwise unenforceable, such provision
shall be severed and the entire Agreement shall not fail on account thereof, and the balance of this Agreement shall continue in full
force and effect. The Parties agree to replace the legally invalid provision, if possible, by an effective provision whose economic effect
is as similar as possible to the original provision, and the Parties agree that this new provision will be deemed to have been agreed
upon from the time when the original provision became invalid.

 

15.04
Cumulative Remedies. No remedy made available hereunder is intended to be exclusive of any other remedy, and each and every remedy
will be cumulative and in addition to any other remedy hereunder or now or hereafter existing at law, in equity, by statute, or otherwise.

 

15.05
Force Majeure. Neither Party will be deemed in breach of its obligations hereunder if performance thereof is delayed or becomes
impossible or impractical by reason of acts of God, epidemic, failure of public transportation, actions, directives or recommendations
by governmental authority (whether valid or invalid), fires, terrorist acts, explosions, riots, floods, earthquakes, windstorms or other
natural disasters, wars, embargo, sabotage, or labor strikes, or other similar causes or events beyond on a Party’s reasonable
control (such cause or event, a “Force Majeure Event”); provided, however, that such Party notifies the other Party
as soon as is reasonably practicable after discovery of such Force Majeure Event and uses its commercially reasonable efforts to minimize
the effects of such Force Majeure Event and to resume performance as soon as practicable. Without limiting the generality of the foregoing,
the parties acknowledge that the effect of the current COVID-19 pandemic is unpredictable and may impair a Party’s ability to perform
its obligations hereunder but the Parties agree to use their commercially reasonable efforts to satisfy their respective obligations
hereunder to the best of their respective abilities during the COVID-19 pandemic and the Parties will not use the COVID- 19 pandemic
to circumvent the spirit and purpose of this Agreement.

 

    	29

    	 

    

 

15.06
Assignment. Neither Party will assign this Agreement, nor any of the rights or obligations granted to it pursuant to this Agreement,
in whole or in part without the prior written consent of the other Party provided however that Bruush shall have the right to assign
this Agreement together with its obligations hereunder solely to any affiliate of Bruush, provided that such affiliate assumes all Bruush’s
obligations in writing and Bruush remains secondarily liable. Any purported assignment in violation of the foregoing will be deemed null
and void without force or effect. Subject to the foregoing, this Agreement will be binding upon and will inure to the benefit of the
Parties and their respective successors and permitted assigns.

 

15.07
Waiver. If either Party waives any breach or default by the other Party, such waiver will not constitute a waiver of any subsequent
breach or default. If a Party resorts to any remedy or remedies, such resort will not limit that Party’s right to resort to any
and all other legal and equitable remedies that are available to that Party. A Party’s failure to enforce any provision of this
Agreement or to exercise any of its rights or remedies will not constitute a waiver of such Party’s other rights or any of such
other Party’s obligations. For the avoidance of doubt, Bruush shall not be under any obligation to actually use or avail of any
of the benefits or deliverables that are or may be provided by Furnishing Company or Talent to Bruush hereunder or to otherwise exercise
any of the rights granted to Bruush or Bruush Party hereunder.

 

15.08
Entire Agreement. This Agreement together with the SAG-AFTRA Agreement and Exhibit A-1(which includes the exhibits attached hereto
which are hereby incorporated by reference) contains the entire understanding and complete agreement of the Parties with respect to the
subject matter hereof, and all understandings and agreements previously reached between the Parties, are superseded by this Agreement.
No amendment or modification of this Agreement will be valid or binding upon the Parties unless made in writing and executed by an authorized
representative of each Party.

 

15.09
Examples; Headings. Whenever examples are used in this Agreement with the words “including,” “for example,”
“e.g.,” “such as,” “etc.” or any derivation thereof, such examples are intended to be illustrative
and not in limitation thereof. The headings contained in this Agreement are for reference only and will not affect the meaning of any
of the provisions of this Agreement.

 

15.10
Governing Law and Jurisdiction. This Agreement and any amendments thereto will be governed by, and its terms and conditions construed
in accordance with, the internal laws of the Province of British Columbia, Canada without giving effect to the conflict of law rules,
and the exclusive jurisdiction and venue for resolution of all disputes will be the Province of British Columbia, Canada.

 

15.11
Joint Drafting. In the event of any legal proceeding brought by any Party hereto to enforce or interpret this Agreement or any
of the terms contained herein, both Parties shall be deemed to have jointly drafted this Agreement, and neither Party shall enjoy the
benefit of any evidentiary presumptions based upon the identity of the drafter hereof.

 

15.12
Counterparts; Electronic Copies. This Agreement may be executed in any number of counterparts, each of which when so executed
and delivered will be deemed an original, and such counterparts together will constitute one and the same instrument. Each Party will
receive a duplicate original of the counterpart copy or copies executed by it. For purposes hereof, a PDF copy of this Agreement or signature
transmitted by e-mail or other comparable electronic means, including the signature pages hereto, will be deemed to be an original.

 

    	30

    	 

    

 

IN
WITNESS WHEREOF, the Parties have caused this Agreement to be signed by their duly authorized representatives as of the Effective
Date.

 

	K.
    HART ENTERPRISES, INC.	BRUUSH
    ORAL CARE INC.
	 	 	 	 
	By:	(Signed)
    “Kevin Hart”	By:	(Signed)
    “Aneil Manhas”
	 	 	 	 
	Name:
    	Kevin
    Hart	Name:	Aneil
    Manhas
	 	 	 	 
	Title:
    	ceo	Title:	Chief
    Executive Officer
				
	 	 		
	Date:	10/29/2020	Date:
    	10/29/2020

 

    	31

    	 

    

 

EXHIBIT
A

 

Inducement
Letter

 

To
induce Bruush Oral Care Inc. (“Bruush”) to enter into the Endorsement and Promotional Services Agreement dated as
of October 29, 2020 (the “Agreement”) and for other good and valuable consideration, the receipt and sufficiency of
which are hereby acknowledged, I hereby agree as follows: (i) I agree with the Agreement insofar as I am concerned, and grant all of
the rights granted therein in so far as they relate to me individually; (ii) I confirm the authority and right of K. Hart Enterprises,
Inc. (“Furnishing Company”) to enter into the Agreement; (iii) I represent, warrant, covenant and agree that Furnishing
Company is, and at all times during the Term will be, entitled to my personal services and has the right, power, title and authority
to make them available to Bruush pursuant to the terms of the Agreement; (iv) I understand and agree that the Agreement is a personal
services agreement requiring my performance as a condition and I agree to perform all services and undertakings required of me personally,
and to abide by all restrictions required of me personally and other provisions relating to me personally, as specified in the Agreement;
and (v) I agree that unless I am substituted as a direct party to the Agreement, all payments to or on behalf Furnishing Company shall
discharge any obligations of Bruush to me in connection with payments owed pursuant to the Agreement, and I shall look solely to Furnishing
Company for all compensation for my services pursuant to the Agreement and the results, products and proceeds thereof.

 

	(Signed)
  “Kevin Hart”	 
	Kevin Hart	 
	Date: October 29, 2020	 

 

    	32

    	 

    

 

EXHIBIT
A-1

SAG-AFTRA
PERFORMER AGREEEMENT

 

(Please
see separate attachment)

 

    	33

    	 

    

 

 

    	34

    	 

    

 

 

    	35

    	 

    

 

EXHIBIT
B

 

FTC
Endorsement Guidelines Certificate

 

Reference
is made to the Endorsement and Promotional Services Agreement (the “Agreement”) by and between K. Hart Enterprises,
Inc. furnishing the services of Kevin Hart (“Talent”) and Bruush Oral Care Inc. (“Bruush”) effective
as of October 29, 2020. Defined terms not defined herein shall have the meanings ascribed to such terms in the Agreement. In order to
ensure Talent’s compliance with the Federal Trade Commission “Guides Concerning the Use of Endorsements and Testimonials
in Advertising,” Talent hereby certifies as of the Effective Date of the Agreement to the following:

 

1.
that any testimonial or endorsement made in any video, social media post or other means of mass communication, including, without limitation,
newspapers, magazines, radio, television or Internet media outlets, directly by Talent regarding any Bruush product or service (each,
a “Public Communication”) shall reflect the honest opinions, findings, beliefs, and/or experiences of Talent with
respect to such product or service;

 

2.
that Talent shall promptly notify Bruush if any of Talent’s opinions, findings, beliefs and/or experiences with respect to any
Bruush product or service change from that which Talent has previously expressed in any Public Communication or to Bruush prior to or
during the Term of the Agreement;

 

3.
that in connection with any testimonial or endorsement made by Talent in any Public Communication regarding any Bruush product or service,
Talent shall affirmatively, clearly and conspicuously disclose that he is a compensated endorser of Bruush and its relevant products
or services in close proximity to such testimonial or endorsement; and

 

4.
that for any social media posts made by Talent for the Campaign, Talent will include #ad or #sponsored or another mutually agreed hashtag
in each such post in the first two lines of the description of such post and within the video of any post constituting a “story”.

 

	(Signed)
  “Kevin Hart”	 
	Kevin Hart	 
	Date: October 29, 2020	 

 

    	36

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