Document:

Exhibit 10.4

 

Form of Non-Redemption Agreement

 

January ___, 2021

 

Ladies and Gentlemen:

 

Falcon Capital Acquisition
Corp., a Delaware corporation (the “Issuer”), has proposed to enter into a definitive agreement (the “Definitive
Agreement”) for a business combination with Sharecare, Inc. (the “Target”), pursuant to which the
Issuer will acquire the Target on the terms and subject to the conditions set forth therein (the “Transaction”).
As a condition to its willingness to enter into the Definitive Agreement, the Issuer has required the holder of the Issuer’s
Class A common stock, par value $0.0001 per share (the “Class A Common Stock”), named on the signature page
hereof (“Holder”) to execute and deliver this Letter Agreement.

 

In consideration of
the foregoing and the mutual acknowledgments, understandings, and agreements contained in this Letter Agreement and for other good
and valuable consideration, the receipt and adequacy of which are hereby acknowledged, the Issuer and Holder hereby agree as follows:

 

1. Representations
and Warranties of Holder. Holder represents and warrants that it and/or certain of its controlled affiliates own beneficially
as of the date hereof the number of shares of Class A Common Stock that were originally included in the units sold in the Issuer’s
initial public offering set forth below its signature on the signature page hereof (the “Investor’s Shares”).

 

2. Pre-Closing Lock-up
and Waiver of Redemption Rights.  Holder acknowledges that it has certain rights with respect to the redemption of the
Investor’s Shares pursuant to the Third Amended and Restated Certificate of Incorporation (the “Charter”)
of the Issuer and in connection with the Transaction. Holder covenants and agrees that neither it nor any of its controlled affiliates
shall:

 

 (a) directly or indirectly Transfer (other than to any fund or account managed by the same investment manager as Holder) any of the Investor’s Shares, or any voting or economic interest therein, as of and following the date hereof through the earlier of (x) the date of the consummation of the Transaction (the “Closing Date”) and (y) the termination of the Definitive Agreement in accordance with its terms; or

 

 (b) exercise any redemption rights under the Charter in connection with the Transaction or the special meeting of the stockholders of the Issuer to take place in connection with the Transaction with respect to the Investor’s Shares (the “Redemption Rights”).

 

For purposes hereof,
“Transfer” shall mean, with respect to Investor’s Shares, the transfer, sale, offer, exchange, assignment,
pledge (other than pursuant to standardized pledge arrangements with Holder’s prime brokers) or other disposition.

 

    

     

    

 

In furtherance of the
foregoing: (x) Holder hereby irrevocably waives, on behalf of itself and its controlled affiliates, the Redemption Rights
and irrevocably constitutes and appoints the Issuer and the Target and their respective designees, with full power of substitution,
as its (and its controlled affiliates’) true and lawful agent and attorney-in-fact, with full power and authority in its
name, place and stead, to revoke any redemption election made in contravention of paragraph 2(b) above with respect to any Investor’s
Shares and to cause the Issuer’s transfer agent to fail to redeem such Investor’s Shares in connection with the Transaction,
and (y) in the event of a breach of paragraph 2(a) or 2(b) with respect to any Investor’s Shares (the “Transferred/Redeemed
Shares”), Holder unconditionally and irrevocably agrees to, or to cause one or more of its affiliates to, subscribe for
and purchase from the Issuer (or from its permitted assignee(s) or designee(s)) a number of shares of Class A Common Stock equal
to the number of such Transferred/Redeemed Shares, for a per share purchase price equal to the amount to be received by public
stockholders of the Issuer exercising their redemption rights under the Charter in connection with the Transaction.

 

3. Other Agreements.

 

(a) Notwithstanding
anything to the contrary herein, Holder shall have the right to Transfer any or all of the Investor’s Shares following the
date that the closing price of the Class A Common Stock on Nasdaq equals or exceeds $11.00 per share for any five trading days
within any consecutive 30-day trading period commencing on the fifth trading day after the date that the Transaction is publicly
announced; provided, however, that, following any such Transfer(s) in accordance with this Section 3(a), if the closing
price of the Class A Common Stock on Nasdaq is $11.00 or less on any date during the ten-trading day period ending on the third
trading day prior to the deadline for submitting requests for redemptions of Class A Common Stock as set forth in the proxy statement
relating to the Transaction (the “Redemption Deadline”), then Holder agrees to promptly purchase in the open
market and hold through the Closing Date a number of shares of Class A Common Stock in order for the number of shares of Class
A Common Stock held by the Holder on the Closing Date to equal or exceed the number of Investor’s Shares set forth on the
signature page hereof.

 

(b) At
the Issuer’s request, Holder agrees to provide such information, including brokerage account statements and an officer’s
certificate of Holder, reasonably necessary in order for the Issuer to confirm Holder’s compliance with this Section 3.

 

4. Miscellaneous.

 

a. Holder acknowledges
that the Issuer will rely on the representations, warranties, acknowledgments, understandings and agreements contained in this
Letter Agreement. Holder agrees to promptly notify the Issuer if any of the representations, warranties, acknowledgments, understandings
or agreements set forth herein are no longer accurate in all material respects.

 

b. Each of the Issuer
and the Holder is entitled to rely upon this Letter Agreement and is irrevocably authorized to produce this Letter Agreement or
a copy hereof to any interested party in any administrative or legal proceeding or official inquiry with respect to the matters
covered hereby.

 

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c. Neither this Letter
Agreement nor any rights that may accrue to Holder hereunder may be transferred or assigned. Neither this Letter Agreement nor
any rights that may accrue to the Issuer hereunder may be transferred or assigned.

 

d. This Letter Agreement
may not be modified, waived or terminated except by an instrument in writing, signed by the party against whom enforcement of such
modification, waiver, or termination is sought.

 

e. This Letter Agreement
constitutes the entire agreement, and supersedes all other prior agreements, understandings, representations and warranties, both
written and oral, among the parties, with respect to the subject matter hereof.

 

f. Except as otherwise
provided herein, this Letter Agreement shall be binding upon, and inure to the benefit of the parties hereto and their heirs, executors,
administrators, successors, legal representatives, and permitted assigns, and the agreements, representations, warranties, covenants
and acknowledgments contained herein shall be deemed to be made by, and be binding upon, such heirs, executors, administrators,
successors, legal representatives and permitted assigns. 

 

g. Holder acknowledges
that the Issuer has established a trust account containing the proceeds of its initial public offering and from certain private
placements (collectively, with interest accrued from time to time thereon, the “Trust Account”). Holder agrees
that (i) it has no right, title, interest or claim of any kind in or to any monies held in the Trust Account, and (ii) it shall
have no right of set-off or any right, title, interest or claim of any kind (“Claim”) to, or to any monies in,
the Trust Account, in each case in connection with this Letter Agreement, and hereby irrevocably waives any Claim to, or to any
monies in, the Trust Account that it may have in connection with this Letter Agreement or otherwise. In the event Holder has any
Claim against the Issuer, Holder shall pursue such Claim solely against the Issuer’s assets outside the Trust Account and
not against the property or any monies in the Trust Account. Holder agrees and acknowledges that such waiver is material to this
Letter Agreement and has been specifically relied upon by the Issuer to induce the Issuer to enter into this Letter Agreement and
Holder further intends and understands such waiver to be valid, binding and enforceable under applicable law. In the Holder commences
any action or proceeding which seeks, in whole or in part, relief against the funds held in the Trust Account or distributions
therefrom or any of the Issuer’s stockholders, whether in the form of monetary damages or injunctive relief, Holder shall
be obligated to pay to the Issuer all of its legal fees and costs reasonably incurred in connection with any such action in the
event that the Issuer prevails in such action or proceeding.

 

h. If any provision of
this Letter Agreement shall be invalid, illegal or unenforceable, the validity, legality or enforceability of the remaining provisions
of this Letter Agreement shall not in any way be affected or impaired thereby and shall continue in full force and effect.

 

i. This Letter Agreement
may be executed in two (2) or more counterparts (including by electronic means), all of which shall be considered one and
the same agreement and shall become effective when signed by each of the parties and delivered to the other parties, it being understood
that all parties need not sign the same counterpart.

 

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j. Holder shall pay all
of its own expenses in connection with this Letter Agreement and the transactions contemplated hereby.

 

k. Any notice or
communication required or permitted hereunder shall be in writing and either delivered personally, emailed, sent by overnight mail
via a reputable overnight carrier, or sent by certified or registered mail, postage prepaid, and shall be deemed to be given and
received (a) when so delivered personally, (b) when sent, with no mail undeliverable or other rejection notice, if sent
by email, or (c) five (5) business days after the date of mailing to the address below or to such other address or addresses
as such person may hereafter designate by notice given hereunder:

 

(i) if to Holder, to
such address or addresses set forth on the signature page hereto;

 

(ii) if to the Issuer, to:

 

Falcon Capital Acquisition Corp. 

660 Madison Avenue, 12th Floor

New York, NY 10065

Attention: Saif Rahman 

Email: sr@ariliam.com

 

with a required copy to (which copy shall not constitute
notice):

 

White & Case LLP 

1221 Avenue of the Americas

New York, NY 10020

Attention: Joel Rubinstein

E-mail: joel.rubinstein@whitecase.com

 

l. The parties agree
that irreparable damage for which monetary damages, even if available, would not be an adequate remedy, would occur in the event
that the parties do not perform their obligations under the provisions of this Letter Agreement (including failing to take such
actions as are required of them hereunder to consummate this Letter Agreement) in accordance with its specified terms or otherwise
breach such provisions. The parties acknowledge and agree that (i) the parties shall be entitled to an injunction, specific
performance, or other equitable relief, to prevent breaches of this Letter Agreement and to enforce specifically the terms and
provisions hereof, without proof of damages, this being in addition to any other remedy to which they are entitled under this Letter
Agreement, and (ii) the right of specific enforcement is an integral part of the transactions contemplated by this Letter
Agreement and without that right, none of the parties would have entered into this Letter Agreement. Each party agrees that it
will not oppose the granting of specific performance and other equitable relief on the basis that the other parties have an adequate
remedy at law or that an award of specific performance is not an appropriate remedy for any reason at law or equity. The parties
acknowledge and agree that any party seeking an injunction to prevent breaches of this Letter Agreement and to enforce specifically
the terms and provisions of this Letter Agreement in accordance with this paragraph 4(l) shall not be required to provide
any bond or other security in connection with any such injunction.

 

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m. This Letter Agreement,
and all claims or causes of action based upon, arising out of, or related to this Letter Agreement or the transactions contemplated
hereby, shall be governed by, and construed in accordance with, the laws of the State of Delaware, without giving effect to principles
or rules of conflict of laws to the extent such principles or rules would require or permit the application of laws of another
jurisdiction.

 

n. Any claim, action,
suit, assessment, arbitration or proceeding based upon, arising out of or related to this Letter Agreement, or the transactions
contemplated hereby, shall be brought in the Court of Chancery of the State of Delaware or, if such court declines to exercise
jurisdiction, any federal or state court located in the State of Delaware, and each of the parties irrevocably submits to the exclusive
jurisdiction of each such court in any such claim, action, suit, assessment, arbitration or proceeding, waives any objection it
may now or hereafter have to personal jurisdiction, venue or to convenience of forum, agrees that all claims in respect of such
claim, action, suit, assessment, arbitration or proceeding shall be heard and determined only in any such court, and agrees not
to bring any claim, action, suit, assessment, arbitration or proceeding arising out of or relating to this Letter Agreement or
the transactions contemplated hereby in any other court. Nothing herein contained shall be deemed to affect the right of any party
to serve process in any manner permitted by law, or to commence legal proceedings or otherwise proceed against any other party
in any other jurisdiction, in each case, to enforce judgments obtained in any claim, action, suit, assessment, arbitration or proceeding
brought pursuant to this paragraph 4(n). EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY
IN ANY ACTION BASED UPON, ARISING OUT OF OR RELATED TO THIS LETTER AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY.

 

[Signature page follows.]

 

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IN WITNESS WHEREOF,
each of the Issuer and Holder has executed or caused this Letter Agreement to be executed by its duly authorized representative
as of the date set forth above.

 

	 	ISSUER
	 	FALCON CAPITAL ACQUISITION CORP.
	 	 
	 	By: 	 
	 		Name:
	 		Title:

 

HOLDER

 

Accepted and Agreed:

 

Print Name of Holder:

 

	By: 	 	 
		Name:	 
		Title:	 

 

Number of shares of Class A Common Stock
held: __________________________________

 

Address for Notices: ________________________________

 

Attention: _________________________________________

 

Email: ____________________________________________Exhibit 10.5

 

SPONSOR
AGREEMENT

 

This
Sponsor Agreement (this “Agreement”), dated as of February 12, 2021, is entered into by and among Falcon
Capital Acquisition Corp., a Delaware corporation (the “Acquiror”), Sharecare, Inc., a Delaware
corporation (the “Company”) and Falcon Equity Investors LLC, a Delaware limited liability company (the
“Sponsor”).

 

RECITALS

 

WHEREAS,
concurrently herewith, the Acquiror, the Company, FCAC Merger Sub, Inc., a Delaware corporation (“Merger Sub”)
and Colin Daniel, solely in his capacity as the stockholder representative, are entering into an Agreement and Plan of Merger
(as amended, supplemented, restated or otherwise modified from time to time, the “Merger Agreement”; capitalized
terms used but not otherwise defined in this Agreement shall have the meanings ascribed to them in the Merger Agreement), pursuant
to which (and subject to the terms and conditions set forth therein) Merger Sub will merge with and into the Company, with the
Company surviving the merger (the “Merger”);

 

WHEREAS,
the Sponsor is currently the record owner of 8,565,000 outstanding Sponsor Shares and 5,933,334 outstanding Acquiror Private Placement
Warrants (the Sponsor Shares and Acquiror Private Placement Warrants owned by the Sponsor, together with any additional shares
of Acquiror Common Stock or Sponsor Shares (or any securities convertible into or exercisable or exchangeable for Acquiror Common
Stock or Sponsor Shares) in which the Sponsor acquires record or beneficial ownership after the date hereof, including by purchase,
as a result of a stock dividend, stock split, recapitalization, combination, reclassification, exchange or change of such shares,
or upon exercise or conversion of any securities, the “Covered Shares”).

 

WHEREAS,
as a condition and inducement to the willingness of Acquiror and the Company to enter into the Merger Agreement, Acquiror, the
Company and the Sponsor are entering into this Agreement.

 

AGREEMENT

 

NOW,
THEREFORE, in consideration of the foregoing and the mutual covenants and agreements herein contained, and intending to be
legally bound hereby, the Sponsor, Acquiror and the Company agree as follows:

 

1.
Representations and Warranties of the Sponsor. The Sponsor hereby represents and warrants to Acquiror and the Company as
follows:

 

(a)
The Sponsor (i) is a legal entity duly organized, validly existing and, to the extent such concept is applicable, in good standing
under the Laws of the jurisdiction of its organization and (ii) has all requisite limited liability company or other power and
authority and has taken all limited liability company or other action necessary in order to, execute, deliver and perform its
obligations under this Agreement and to consummate the transactions contemplated hereby. This Agreement has been duly executed
and delivered by the Sponsor and constitutes a valid and binding agreement of the Sponsor enforceable against the Sponsor in accordance
with its terms, subject to applicable bankruptcy, insolvency, fraudulent conveyance, reorganization, moratorium and similar Laws
affecting creditors’ rights generally and subject, as to enforceability, to general principles of equity.

 

     

     

    

 

(b)
The execution, delivery and performance of this Agreement by the Sponsor does not, and the consummation of the transactions contemplated
hereby or the Merger and the other transactions contemplated by the Merger Agreement will not, constitute or result in (i) a breach
or violation of, or a default under, the limited liability company agreement or similar governing documents of the Sponsor, (ii)
with or without notice, lapse of time or both, a breach or violation of, a termination (or right of termination) of or a default
under, the loss of any benefit under, the creation, modification or acceleration of any obligations under or the creation of a
Lien on any of the properties, rights or assets of the Sponsor pursuant to any Contract binding upon the Sponsor or under any
applicable Law to which the Sponsor is subject or (iii) any change in the rights or obligations of any party under any Contract
legally binding upon the Sponsor, except, in the case of clause (ii) or (iii) directly above, for any such breach, violation,
termination, default, creation, acceleration or change that would not, individually or in the aggregate, reasonably be expected
to prevent or materially delay or impair the Sponsor’s ability to perform its obligations hereunder or to consummate the
transactions contemplated hereby, the consummation of the Merger or the other transactions contemplated by the Merger Agreement.

 

2.
Certain Covenants of the Sponsor. The Sponsor hereby covenants and agrees as follows:

 

(a)
Waiver of Anti-Dilution Protections. The Sponsor hereby irrevocably and unconditionally (but subject to the consummation
of the Merger) (x) agrees that pursuant to Section 4.3(b)(i) of the Certificate of Incorporation the Sponsor Shares held by it
shall convert into shares of Acquiror Class A Common Stock at the Initial Conversion Ratio (as such term is defined in the Certificate
of Incorporation) (as adjusted to account for any subdivision (by stock split, subdivision, exchange, stock dividend, reclassification,
recapitalization or otherwise) or combination (by reverse stock split, exchange, reclassification, recapitalization or otherwise)
or similar reclassification or recapitalization of the outstanding shares of shares of Acquiror Class A Common Stock) and (y)
waives any adjustment to the Initial Conversion Ratio to which it would otherwise be entitled pursuant to Section 4.3(b)(ii) of
the Certificate of Incorporation. The Sponsor further agrees not to redeem any Sponsor Shares or shares of Acquiror Class A Common
Stock received upon the conversion of such Sponsor Shares and not to commence or participate in, and to take all actions necessary
to opt out of any class in any class action with respect to, any claim, derivative or otherwise, against the Acquiror, the Company,
any affiliate or designee of the Sponsor acting in his or her capacity as director or any of their respective successors and assigns
relating to the negotiation, execution or delivery of this Agreement, the Merger Agreement or the consummation of the transactions
contemplated hereby and thereby.

 

(b)
Earnout Shares. At the Closing, the Sponsor agrees to execute and deliver a counterpart signature page to the Earnout Escrow
Agreement and to deposit the Sponsor Earnout Shares into the Earnout Escrow Account. The Sponsor acknowledges and agrees that
the Sponsor Earnout Shares will be subject to the vesting and forfeiture conditions set forth in Section 3.7 of the Merger Agreement
and agrees to be bound by such terms as though it were party thereto.

 

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(c)
Sponsor Forfeiture and Transfers.

 

(i)
At the Closing, the Sponsor hereby agrees to take all necessary actions to (A) forfeit and
cause to be cancelled 1,284,750 Sponsor Shares, and (B) transfer to a charitable foundation designated by the Company to
advance its charitable objectives 428,250 Sponsor Shares.

 

(ii)
At the Closing, the Sponsor hereby agrees to take all necessary actions to transfer 1,000,000
Acquiror Private Placement Warrants (A) to, at the Company’s election, (1) the Company
(for further transfer to Anthem, Inc. or one of its affiliates) or (2) Anthem, Inc. or one of its affiliates, or (B) to,
at the Company’s election, but subject to Sponsor’s prior written consent (not to be unreasonably withheld, conditioned
or delayed), (1) the Company or (2) a strategic partner designated in writing by the Company.

 

(iii)
At the Closing, the Sponsor hereby agrees to take all necessary actions to transfer
to certain employees of the Company pursuant to the Transaction Bonus Letters, 186,667 Acquiror Private Placement Warrants.

 

(d)
Acquiror Copy. The Sponsor hereby authorizes Acquiror to maintain a copy of this Agreement at either the executive office
or the registered office of Acquiror.

 

3.
Further Assurances. From time to time, at Acquiror’s or the Company’s request and without further consideration,
the Sponsor shall execute and deliver such additional documents and take all such further action as may be reasonably necessary
or reasonably requested to effect the actions and consummate the transactions contemplated by this Agreement. The Sponsor further
agrees not to commence or participate in, and to take all actions necessary to opt out of any class in any class action with respect
to, any action or claim, derivative or otherwise, against the Acquiror, Acquiror’s Affiliates, the Company or the Company’s
Affiliates or any of their respective successors and assigns challenging the transactions contemplated by this Agreement or the
Merger Agreement.

 

4.
Disclosure. The Sponsor hereby authorizes Acquiror and the Company to publish and disclose in any announcement or disclosure
required by the SEC the stockholder’s identity and ownership of the Covered Shares and the nature of the stockholder’s
obligations under this Agreement; provided, that (i) prior to any such publication or disclosure Acquiror and the Company
have provided the Sponsor with an opportunity to review and comment upon such announcement or disclosure, which comments Acquiror
and the Company will consider in good faith and (ii) once approved, Acquiror and the Company may publish such information in substantially
the same form in subsequent announcements and disclosures required by the SEC without Sponsor’s prior review.

 

5.
Changes in Capital Stock. In the event of a stock split, stock dividend or distribution, or any change in the Company’s
capital stock by reason of any split-up, reverse stock split, recapitalization, combination, reclassification, exchange of shares
or the like, equitable adjustment shall be made to the provisions of this Agreement (including with respect to the nature and
number of equity interests covered by the terms “Covered Shares,” “Sponsor Shares” and “Acquiror
Private Placement Warrants”) as may be required so that the intended rights, privileges, duties and obligations hereunder
shall be given full effect.

 

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6.
Amendment and Modification. This Agreement may not be amended, modified or supplemented in any manner, whether by course
of conduct or otherwise, except by an instrument in writing signed by the Sponsor, Acquiror and the Company.

 

7.
Waiver. No failure or delay by any party hereto exercising any right, power or privilege hereunder shall operate as a waiver
thereof nor shall any single or partial exercise thereof preclude any other or further exercise thereof or the exercise of any
other right, power or privilege. The rights and remedies of the parties hereto hereunder are cumulative and are not exclusive
of any rights or remedies which they would otherwise have hereunder. Any agreement on the part of a party hereto to any such waiver
shall be valid only if set forth in a written instrument executed and delivered by such party.

 

8.
Notices. All notices and other communications hereunder shall be in writing and shall be deemed given if delivered personally,
by email (with confirmation of receipt) or sent by a nationally recognized overnight courier service, such as Federal Express,
to the parties hereto at the following addresses (or at such other address for a party as shall be specified by like notice made
pursuant to this Section 8):

 

if
to Acquiror or Merger Sub, to:

 

Falcon
Capital Acquisition Corp.

660
Madison Avenue, 12th Floor

New
York, NY 10065

		Attn:	Alan
G. Mnuchin

		E-mail:	agm@ariliam.com

 

with
a copy to (which shall not constitute notice):

 

White
& Case LLP

1221
Avenue of the Americas

New
York, NY 10020

		Attn:	Joel
Rubinstein

Bryan J. Luchs

		Email:	joel.rubinstein@whitecase.com

bryan.luchs@whitecase.com

 

if
to the Company to:

 

Sharecare,
Inc.

255
East Paces Ferry Road

Atlanta,
GA 30305

		Attn:	General
Counsel

		Email:	henry.jay@sharecare.com

 

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with
a copy to (which shall not constitute notice):

 

King
& Spalding LLP

1180
Peachtree Street, NE

Atlanta,
GA 30309

Attn:
Rahul Patel

Keith
Townsend

John
Anderson

		Email:	rpatel@kslaw.com

ktownsend@kslaw.com

john.anderson@kslaw.com

 

if
to the Sponsor, to it at:

 

Falcon
Equity Investors LLC

660
Madison Avenue, 12th Floor

New
York, NY 10065

		Attn:	Alan
G. Mnuchin

		E-mail:	agm@ariliam.com

 

9.
No Ownership Interest. Until the Closing, nothing contained in this Agreement shall be deemed to vest in the Company any
direct or indirect ownership or incidence of ownership of or with respect to the Covered Shares of the Sponsor. Until the Closing,
all rights, ownership and economic benefits of and relating to the Covered Shares of the Sponsor shall remain vested in and belong
to the Sponsor.

 

10.
Entire Agreement. This Agreement and the Merger Agreement constitute the entire agreement and supersede all prior agreements
and understandings, both written and oral, between the parties hereto with respect to the subject matter hereof and thereof.

 

11.
No Third-Party Beneficiaries. The Sponsor hereby agrees that its representations, warranties and covenants set forth herein
are solely for the benefit of Acquiror and the Company in accordance with and subject to the terms of this Agreement, and this
Agreement is not intended to, and does not, confer upon any Person other than the parties hereto any rights or remedies hereunder,
including the right to rely upon the representations and warranties set forth herein, and the parties hereto hereby further agree
that this Agreement may only be enforced against, and any Action that may be based upon, arise out of or relate to this Agreement,
or the negotiation, execution or performance of this Agreement may only be made against, the Persons expressly named as parties
hereto; provided, that the Acquiror shall be an express third party beneficiary with respect to Section 1 and Section
2 hereof.

 

12.
Governing Law and Venue; Service of Process; Waiver of Jury Trial.

 

(a)
This Agreement shall be governed by, and construed in accordance with, the Laws of the State of Delaware, without giving effect
to conflicts of laws principles or rules to the extent such principles or rules are not mandatorily applicable and would require
or permit the application of the Law of any jurisdiction other than the State of Delaware.

 

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(b)
In addition, each of the parties (i) consents to submit itself, and hereby submits itself, to the personal jurisdiction of the
Court of Chancery of the State of Delaware or, if such court does not have subject matter jurisdiction, any state or federal court
located in the State of Delaware having subject matter jurisdiction, in the event any dispute arises out of this Agreement or
any of the transactions contemplated by this Agreement, (ii) agrees that it will not attempt to deny or defeat such personal jurisdiction
by motion or other request for leave from any such court, and agrees not to plead or claim any objection to the laying of venue
in any such court or that any judicial proceeding in any such court has been brought in an inconvenient forum, (iii) agrees that
it will not bring any action relating to this Agreement or any of the transactions contemplated by this Agreement in any court
other than the Court of Chancery of the State of Delaware or, if such court does not have subject matter jurisdiction, any state
or federal court located in the State of Delaware having subject matter jurisdiction, and (iv) consents to service of process
being made through the notice procedures set forth in Section 8.

 

(c)
THE PARTIES HEREBY KNOWINGLY, INTENTIONALLY AND VOLUNTARILY IRREVOCABLY WAIVES ANY AND ALL RIGHTS TO TRIAL BY JURY IN ANY LEGAL
PROCEEDING ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY.

 

13.
Assignment; Successors. Neither this Agreement nor any of the rights, interests or obligations hereunder shall be assigned
by any of the parties hereto in whole or in part (whether by operation of Law or otherwise) without the prior written consent
of the other party, and any such assignment without such consent shall be null and void. This Agreement shall be binding upon,
inure to the benefit of and be enforceable by the parties hereto and their respective successors and permitted assigns.

 

14.
Enforcement. The rights and remedies of the parties shall be cumulative with and not exclusive of any other remedy conferred
hereby. The parties agree that irreparable damage would occur and that the parties would not have any adequate remedy at law in
the event that any of the provisions of this Agreement were not performed in accordance with their specific terms or were otherwise
breached. It is accordingly agreed that the parties shall be entitled to an injunction or injunctions to prevent breaches or threatened
breaches of this Agreement and to enforce specifically the terms and provisions of this Agreement, including the Sponsor’s
obligations to vote its Covered Shares as provided in this Agreement, in the Court of Chancery of the State of Delaware or, if
under applicable law exclusive jurisdiction over such matter is vested in the federal courts, any state or federal court located
in the State of Delaware, without proof of actual damages or otherwise (and each party hereby waives any requirement for the securing
or posting of any bond in connection with such remedy), this being in addition to any other remedy to which they are entitled
at law or in equity.

 

15.
Severability. If any term or other provision of this Agreement is held by a court of competent jurisdiction or other authority
to be invalid, void, unenforceable or against its regulatory policy, the remainder of the terms and provisions of this Agreement
shall remain in full force and effect and shall in no way be affected, impaired or invalidated, so long as the economic and legal
substance of the transactions contemplated hereby, taken as a whole, are not affected in a manner materially adverse to any party
hereto. Upon such a determination, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the
original intent of the parties hereto as closely as possible in an acceptable manner in order that the transactions contemplated
hereby be consummated as originally contemplated to the fullest extent possible.

 

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16.
Counterparts. This Agreement may be executed in one or more counterparts, all of which shall be considered one and the
same agreement, it being understood that each party need not sign the same counterpart. This Agreement shall become effective
when each party shall have received a counterpart hereof signed by all of the other parties. Signatures delivered electronically
or by facsimile shall be deemed to be original signatures.

 

17.
Interpretation and Construction. The words “hereof,” “herein” and “hereunder” and words
of like import used in this Agreement shall refer to this Agreement as a whole and not to any particular provision of this Agreement.
The descriptive headings used herein are inserted for convenience of reference only and are not intended to be part of or to affect
the meaning or interpretation of this Agreement. References to Sections are to Sections of this Agreement unless otherwise specified.
Any singular term in this Agreement shall be deemed to include the plural, and any plural term the singular. The definitions contained
in this Agreement are applicable to the masculine as well as to the feminine and neuter genders of such term. Whenever the words
“include,” “includes” or “including” are used in this Agreement, they shall be deemed to be
followed by the words “without limitation,” whether or not they are in fact followed by those words or words of like
import. “Writing,” “written” and comparable terms refer to printing, typing and other means of reproducing
words (including electronic media) in a visible form. References to any statute shall be deemed to refer to such statute and to
any rules or regulations promulgated thereunder. References to any person include the successors and permitted assigns of that
person. References from or through any date mean, unless otherwise specified, from and including such date or through and including
such date, respectively. In the event an ambiguity or question of intent or interpretation arises, this Agreement will be construed
as if drafted jointly by the parties, and no presumption or burden of proof will arise favoring or disfavoring any party by virtue
of the authorship of any of the provisions of this Agreement.

 

18.
Defined Terms. As used herein, “Sponsor Shares” shall mean the shares held by Sponsor of Acquiror Class
B Common Stock, par value $0.0001 per share, and the shares of PubCo Common Stock issuable upon conversion of such shares in connection
with the Closing.

 

19.
Termination. This Agreement shall terminate upon the earliest of (i) the Effective Time (which, for the avoidance of doubt
shall be deemed to occur following the performance of the covenants set forth in Sections 2(a), 2(b) and 2(c)),
(ii) the termination of the Merger Agreement in accordance with its terms, and (iii) the time this Agreement is terminated upon
the mutual written agreement of Acquiror, the Company and the Sponsor; provided, that the provisions set forth in Sections
9 through 19 shall survive the termination of this Agreement.

 

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    7

     

    

 

IN
WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed (where applicable, by their respective officers
or other authorized Persons thereunto duly authorized) as of the date first written above.

 

	 	FALCON
    CAPITAL ACQUISITION CORP.
	 	 	 
	 	By:	/s/
    Alan G. Mnuchin
	 	 	Name:
    Alan G. Mnuchin
	 	 	Title:
    Chief Executive Officer and Chairman
	 	 	 
	 	SHARECARE,
    INC.
	 	 	 
	 	By:	/s/
    Justin Ferrero
	 	 	Name:
    Justin Ferrero
	 	 	Title:
    Chief Financial Officer
	 	 	 
	 	FALCON
    EQUITY INVESTORS LLC
	 	 	 
	 	By:	/s/
    Alan G. Mnuchin
	 	 	Name:
    Alan G. Mnuchin
	 	 	Title:
    Managing Member

 

 

 

[Signature
page to Sponsor Agreement]

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