Document:

EXECUTIVE
      EMPLOYMENT AGREEMENT

     

    This
      Executive Employment Agreement (this "Agreement")
      is
      made
      and entered into as of
      this
      day of August, 2006 (the "Effective
      Date"), by
      and
      between New Motion, Inc., a Delaware
      corporation (the "Company")
      and
      Burton Katz ("Executive").

    

    1. Engagement
      and Duties.

     

    1.1
      Commencing as of the Effective Date, and upon the terms and subject to
the
      conditions set forth in this Agreement, the Company hereby engages and employs
      Executive as an officer of the Company, with the title and designation of Chief
      Executive Officer of the Company. Executive hereby accepts such engagement
      and
      employment.

     

    1.2
      Executive's duties and responsibilities shall be those normally and customarily
      vested in the office of Chief Executive Officer of a corporation, subject to
      the
      supervision, direction and control of the Board of Directors (the "Board")
      of
      the
      Company. Executive shall report directly to the Board.

    

    1.3
      Executive agrees to devote his primary business time, energies, skills,
efforts
      and attention to his duties hereunder, and will not, without the prior written
      consent of the Board,
      render any material services to any other for-profit business concern. Executive
      will use his
      best
      efforts and abilities faithfully and diligently to promote the Company's
      business interests.

    

    1.4
      Except for routine travel incident to the business of the Company, Executive
      shall perform his duties and obligations under this Agreement principally from
      an office
      provided by the Company in Irvine, California, or such other location in Los
      Angeles or Orange County, California, as the Board may from time to time
      determine.

    

    2. Term
      of Employment. Executive's
      employment pursuant to this Agreement shall commence on the Effective Date
      and
      shall terminate on the earliest to occur of the following
      (in any case, the "Term"):

     

    (a) the
      close
      of business on the third (3rd)
      anniversary
      of the Effective Date, provided,
      that
      if
      the Company has not given Executive written Notice (as defined below) of its
      decision not to renew the Term on or before ninety (90) days prior to the end
      of
      the three year Term
      then, unless otherwise terminated as provided below, the Term shall be
      automatically extended
      until the earlier of (i) a date which is ninety (90) days following the
      Company's delivery
      to Executive of written Notice of the Company's decision not to renew this
      Agreement beyond such date, and (ii) December 31, 2009;

    

    (b) the
      death
      of Executive;

     

    (c) delivery
      to Executive of written Notice of termination by the Company if Executive
      suffers a "Permanent
      Disability," which
      for
      purposes of this Agreement shall mean a condition that entitles Executive to
      benefits under an applicable Company long-term disability plan or, if no such
      plan exists, a physical or mental disability which, in the reasonable judgment
      of
      the
      Board, is likely to render Executive unable to perform his duties and
      obligations under this Agreement for 60 days in any 12-month
      period;

    

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

    (d) delivery
      to Executive of written Notice of termination by the Company for "Cause,"
      which Notice shall identify the particular details of the conduct that the
      Company believes
      constitutes Cause. For purposes of this Agreement, "Cause" shall mean: (i)
      any
      act or omission knowingly undertaken or omitted by Executive with the intent
      of
      causing damage to the Company,
      its properties, assets or business or its stockholders, officers, directors
      or
      employees; (ii)
      any
      fraud, misappropriation or embezzlement by Executive resulting in a material
      personal profit
      to
      Executive, in any case, involving properties, assets or funds of the Company
      or
      any of its
      subsidiaries; (iii) Executive's consistent failure to materially perform his
      normal duties as described
      in Section
      1.2, other
      than any such failure resulting from Executive's Permanent Disability;
      (iv) conviction of, or pleading nolo contendere to, (A) any crime or offense
      involving monies or other property of the Company; or (B) any felony offense
      involving a crime of moral turpitude;
      or (v) Executive's chronic or habitual use or consumption of drugs or alcoholic
      beverages,
      in either case, that causes material damage to the Company, its properties,
      assets or business,
      provided,
      that
      to
      the extent any circumstances that would otherwise constitute Cause shall
      be
      capable of cure, Executive shall be given notice from the Board of Directors
      and
      no less than
      thirty days to cure such circumstances prior to any termination of his
      employment for Cause;

    

    (e) delivery
      to Executive of written Notice of termination by the Company "without
      Cause;"

    

    (f) delivery
      to the Company of written Notice of termination by Executive for "Good
      Reason," by
      reason
      of: (i) the material diminution of Executive's duties, job title or
      responsibilities as provided in Section
      1 above;
      (ii) a relocation of Executive's principal work location to a location that
      is
      inconsistent with the terms of Section
      1.4 above;
      or
      (iii) a material breach by the Company of this Agreement, including without
      limitation, a material reduction in any component of Executive's compensation
      or
      benefits as provided for herein; or

    

    (g) delivery
      to the Company of written Notice of Termination by Executive without "Good
      Reason."

    

    3. Compensation;
      Executive Benefit Plans.

     

    3.1
      Within 30 business days following the Effective Date, the Company shall
make
      available to the Executive "Advance Funds" up to the amount of $30,000 through
      cash payment or expense reimbursements directly related to and to assist with
      the Executive's costs incurred in relocation of his personal residence to Los
      Angeles or Orange County, California. All expenses to be covered by such Advance
      Funds must be submitted to the Company for prior approval. All such related
      Advance. Funds(s) shall remain outstanding for the Term. Should the Executive
      remain employed through the entire Term, the Advance Funds shall be additional
      compensation to Executive and need not be repaid by Executive. Should the
      Executive resign without Good Reason or be terminated for Cause during the
      Term,
      then any amounts otherwise due Executive upon such termination shall be retained
      by the Company and offset against such Advanced
      Funds, and the remaining balance of such Advanced Funds will be repayable by
      the
      Executive to the Company within six months of termination.

     

    
      
        
        

      

      
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     3.2
      The
      Company shall pay to Executive a base salary (the "Base
      Salary") at
      an
      annual
      rate of $300,000 for the period commencing on the Effective Date and ending
      on
      the first
      (1st)
      anniversary of the Effective Date. At the commencement of each subsequent twelve
      (12)
      month period during the Term, the "Base Salary" shall increase by no less than
      5% (five percent) per annum from the previous year. The Base Salary shall be
      payable in installments throughout the year in the same manner and at the same
      times the Company pays base salaries to similarly situated executive officers
      of
      the Company, but in any event, no less frequently than monthly.

    

     3.3
      Commencing with fiscal year 2006 and for each fiscal year during the
Term
      thereafter during which Executive is performing services to the Company, the
      Company shall
      maintain a Management Incentive Program, pursuant to which the Company will
      set
      aside in
      a fund
      (the "MIP
      Fund") each
      fiscal year for payment (the "EBIT
      Bonus") to
      Executive and such other members of management as determined by the Board of
      Directors, an amount based upon of the Company's EBIT for such fiscal year.
      Executive's EBIT Bonus will be no less than 30% of MIP Fund. For purposes
      hereof, "EBIT"
      shall
      mean earnings before interest and taxes, calculated based on the Company's
      audited consolidated financial statements for the applicable fiscal year
      prepared in accordance with generally accepted accounting principles in the
      United States. Executive's EBIT Bonus for fiscal year 2006 will be pro rated
      for
      the number of days Executive is employed hereunder in fiscal 2006, but no less
      than $50,000 provided the Executive remains
      employed by the company by December 31, 2006. The EBIT Bonus goal for Executive
      is
      targeted at 5% of the total annual EBIT for 2007 and 2008. The EBIT Bonus,
      if
      any, shall be payable in cash or cash equivalent on April 15 of the year
      immediately following the fiscal year for which such EBIT Bonus is
      calculated.

     

     3.4
      During the Term, Executive shall be entitled each year to vacation for a
minimum
      of three calendar weeks (pro-rated for any partial year of service during the
      Term), plus
      such
      additional period or periods as the Board may approve in the exercise of its
      reasonable discretion, during which time his compensation shall be paid in
      full.
      To the extent that Executive does
      not
      use any such vacation during any year, up to two calendar weeks of such unused
      vacation
      shall be carried over from year to year; provided, however that in no event
      shall Executive's
      total accrued but unused vacation at any time exceed five weeks.

     

     3.5
      As an
      inducement to Executive to accept this Agreement and serve as Chief
      Executive Officer of the Company, Executive will be granted an option to
      purchase 250,0000
      shares of common stock of the Company (the "Common
      Stock") at
      a per
      share exercise
      price of $3.40 (the "Inducement
      Option"). The
      Inducement Option shall be granted pursuant
      to the Company's 2005 Stock Plan (the "Stock
      Plan"). Except
      as
      otherwise provided below, and subject to earlier termination in accordance
      with
      its terms, the Inducement Option shall
      vest as to 83,344 shares on the first anniversary of the Effective Date and
      as
      to an additional 6,944 shares on the last day of each full calendar month
      thereafter until fully vested. Consistent with Section
      5.1(ii) below,
      the option agreements covering the Inducement Option (the "Option
      Agreements")
      will
      provide for the full acceleration of all applicable vesting requirements upon
      (i)
      a
      change of control of the Company, as defined in the applicable agreement, and
      (ii) upon a termination
      of Executive's employment without Cause, for Good Reason or due to Executive's
      death or Permanent Disability.

    

    
      
        
        

      

      
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    3.6
      During the Term, the Company shall pay to Executive, in increments payable
      at the times that the Company pays the Base Salary to Executive, an allowance
      of
      $1,000 per month for costs associated with the lease or purchase, maintenance
      and insurance of an automobile,
      and an additional allowance of $300 per month for costs associated with use
      of
Cellular
      Equipment and Mobile Communication service or subscriptions or
      fees.

     

    3.7
      During the Term, Executive shall be entitled to reimbursement from the
Company
      for the reasonable costs and expenses which he incurs in connection with the
      performance
      of his duties and obligations under this Agreement, substantiated in a manner
      consistent
      with the Company's practices and policies as adopted or approved from time
      to
      time by
      the
      Board for executive officers. For the avoidance of doubt, "business class"
      travel shall constitute reasonable costs and expenses on any flight greater
      than
      six (6) hours in duration.

    

    3.8
      The
      Company shall promptly pay or reimburse to Executive legal fees actually
      incurred by Executive in connection with the negotiation and drafting of this
      Agreement, which
      fees shall not exceed $10,000 in the aggregate. The Company shall also
      indemnify, hold harmless and defend Executive from any legal action brought
      by
      Executive's former employer as a result of his acceptance of the position with
      the Company. Executive will fully cooperate in providing any
      defense.

    

    3.9
      The
      Company may deduct from any compensation payable to Executive the
      minimum amounts sufficient to cover applicable federal, state and/or local
      income and employment tax withholding.

    

    4. Other
      Benefits. During
      the Term, Executive shall be eligible to participate in all operative employee
      compensation, fringe benefit and perquisite, and other benefit and welfare
      plans
      or arrangements of the Company then in effect from time to time and in which
      similarly situated executive officers of the Company generally are entitled
      to
      participate, including without limitation,
      to the extent then in effect, incentive, group life, medical, dental,
      prescription, disability
      and other insurance plans, all on terms at least as favorable as those offered
      to similarly situated executives of the Company. The Company will provide
      Executive, Director and Officer Liability coverage of no less than two million
      dollars as set forth in Section
      13.5 below.

     

    5. Termination
      of Employment. Subject
      to the provisions of this Section 5, either the Company or Executive may
      terminate Executive's employment at any time for any reason or no
      reason. The following provisions shall control any such termination of
      Executive's employment.

    

    
      
        
        

      

      
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    5.1
      Termination
      Without Cause, for Good Reason, or due to Executive's death or
      Permanent Disability. The
      Company may terminate Executive's employment without Cause at
      any
      time upon 15 days' prior written Notice to Executive, and Executive may
      terminate his employment
      with Good Reason at any time upon 15 days' prior written Notice to the Company,
      in
      each
      case, subject to any applicable cure periods (in the case of a termination
      without Cause or for Good Reason, the date specified in any such Notice in
      accordance with this Section
      5.1 shall
      constitute
      the "Date
      of Termination"). For
      purposes of clarity, the Company's delivery of Notice
      in
      accordance with Section
      2(a) of
      its
      decision not to renew the Term shall not constitute termination
      without Cause, and shall be governed by Section
      5.5 below.
      Executive's employment
      shall also terminate upon the occurrence of Executive's death or Permanent
      Disability
      (in the case of a termination due to Executive's death or Permanent Disability,
      the date of the death or the date specified in a Notice from the Company
      indicating termination due to Permanent
      Disability shall constitute the "Date
      of Termination"). If
      Executive's employment is terminated
      pursuant to this Section
      5.1, the
      Company shall promptly, or in the case of obligations described in clause (e)
      below, as such obligations become due to Executive, pay or provide to
Executive
      (or his estate), (a) Executive's earned but unpaid Base Salary accrued through
      such Date
      of
      Termination, (b) accrued but unpaid vacation time through such Date of
      Termination, (c) any EBIT Bonus required to be paid to Executive pursuant to
      this Agreement for any fiscal year of
      the
      Company ending prior to the Date of Termination, to the extent payable, but
      not
previously
      paid, (d) reimbursement of any business expenses incurred by Executive prior
      to
      the Date
      of
      Termination that are reimbursable under Section
      3.7 above,
      and (e) any vested benefits and
      other
      amounts due to Executive under any plan, program, policy of, or other agreement
      with, the
      Company (together, the "Accrued
      Obligations"). In
      addition, Executive (or his estate) shall be
      entitled to the following payments and benefits (the "Severance")
      from
      the
      Company:

    

    
      	 	
              (i)

            	
              payment,
                at the time and in the manner specified in Section
                5.2 below,
                of an aggregate amount equal to Executive's Base Salary (at
                the rate then in effect, but disregarding any reduction of Base
                Salary
                in violation of this Agreement) that would have been payable
                to the Executive had he remained employed by the Company
                for the period (such period, or the period described in the next
                sentence, as applicable, the "Severance
                Period") commencing
                on the Date of Termination and ending on the third anniversary of
                the
                Effective Date or, if later, the date which is three (3) months following
                delivery by the Company of Notice of its decision not to extend the
                Term
                (as contemplated by Section 2(a), which Notice, if not previously
                given,
                shall be deemed to be given on the Date of Termination for any reason
                other than death or Permanent
                Disability). If termination occurs due to death or Permanent
                Disability, then such amount shall be equal to the Base Salary
                that would have been payable to the Executive had he remained
                employed by the Company throu gh the third anniversary of the Effective
                Date. The Severance ix yable to the Executive pursuant to this paragraph
                (i) is hereinafter referred to as the "Base
                Salary Severance";

            

    

    

    
      	 	
              (ii)

            	
              payment,
                at the time specified in Section
                5.2
                below, of a pro rated portion of the EBIT Bonus for the fiscal y(
                ar in
                which the Date of Termination
                occurs, where such pro rated portion is equal to: (a) the
                amount contributed to the MIP Fund, ii any, for the period (the
                "EBIT
                Period") from
                January 1 of the applicable fiscal year through
                the last day of the fiscal quarter in which such Date of Termination
                occurs, multiplied by (b) 1. ratio determined by dividing the number
                of
                days Executive was employed during the EBIT
                Period by the total number of days in the EBIT Period, multiplied
                lay
                (c) Executive's percentage of the MIP
                Fund;

            

    

    

    
      
        
        

      

      
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              (iii)

            	
              as
                of the Date of Termination, the Inducement Option will fully vest
                and be exercisable, which Inducement Option shall remain outstanding
                and
                exercisable for at least six months following the Date
                of Termination (and shall be exercisable by Executive's estate
                in the event of his death); and

            

    

    

    
      	 	
              (iv)

            	
              continued
                healthcare coverage for Executive (if living) and his dependents
                for the Severance Period, to the extent each such individual
                received healthcare coverage immediately prior to such termination
                of
                employment, at the same cost to Executive and his dependants
                as such coverage cost immediately prior to such termination
                of employment (subject to premium increases affecting participants
                in such
                plans generally), provided
                that
                if the Board determines,
                in its sole discretion, that it is necessary or advisable for
                Executive to elect continuation healthcare coverage under Section
                4980B of the Code and the regulations thereunder in order for
                the Company to provide such coverage under its healthcare plans,
                and the Company so notifies the Executive, Executive hereby agrees
                to make
                such an election. For the avoidance of doubt,
                if the Company requires that Executive elect continuation coverage
                under
                Section 4980B of the Code, such coverage shall nevertheless
                be provided to Executive and his dependents (as described
                above) at the same cost to Executive and his dependents as was paid
                for
                medical coverage immediately prior to Executive's termination of
                employment.

            

    

    

    5.2 Timing
      of Payment. The
      Company shall make payment of the amounts specified in clauses (i) and (ii)
      of
      Section 5.1 as follows:

    

    
      	 	
              (i)

            	
              with
                respect to the Base Salary Severance, (a) 50% of such amount shall
                be paid
                on the date of Executive's "separation from service" within the meaning
                of
                Section 409A(a)(2)(A)(i) of the Code (a "separation
                from service"), and
                (b) 50% of such amount shall be paid
                in equal installments on the first day of each of the twelve (12)
                calendar months immediately following such separation from service;
                and

            

    

    
      	 	
              (ii)

            	
              the
                EBIT Bonus amount contemplated by clause (ii) of Section
                5.1 shall
                be paid on the date that is 50 calendar days following the last day
                of the
                fiscal quarter during which Executive's separation from service
                occurs.

            

    

    

    
      
        
        

      

      
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    5.3
      Cause.
      If
      Executive's employment becomes terminable by thCompany for Cause,
      the Company may terminate Executive's employment immediately (subject to the
      cure rights
      described above) and Executive shall be entitled to receive the Accrued
      Obligations upon the
      Date
      of Termination, or, in the case of benefits described in Section 5.1(e), as
      such
obligations
      become due to Executive, subject to the Company's right to recoup the Advance
      Funds
      from such Accrued Obligations.

     

    5.4
      Resignation.
      Executive
      may terminate his employment without Good Reason
      upon thirty (30) days' Notice to the Company. If Executive so terminates his
      employment,
      Executive shall be entitled to receive the Accrued Obligations promptly, or,
      in
      the case of benefits described in Section
      5.1(e), as
      such
      obligations become due to Executive, subject to the Company's right to recoup
      the Advance Funds from such Accrued Obligations.

    

    5.5
      Nonrenewal.
      In
      the
      event that either the Company or the Executive elects not
      to
      renew the Term in accordance with Section
      2(a), Executive
      shall be entitled to receive the Accrued
      Obligations upon the Date of Termination, or, in the case of benefits described
      in Section
      5.1(e), as
      such
      obligations become due to Executive, subject to the Company's right to
recoup
      the Advance Funds from such Accrued Obligations. In addition, Executive shall
      be
entitled
      to receive payment of a pro rated portion of the EBIT Bonus for the EBIT Period
      in the manner contemplated by Section
      5.1(H) and
      at
      the time specified in Section
      5.2(H).

    

    5.6
      Six-Month
      Delay. Notwithstanding
      anything to the contrary in this Agreement,
      no Severance payments or benefits shall be paid to Executive during the
      six-month period following the Executive's separation from service to the extent
      that the Company and the Executive
      mutually determine in good faith that paying such amounts at the time or times
      indicated
      in this Section
      5 would
      cause the Executive to incur an additional tax under Section 409A
      of
      the Code (in which case such amounts shall be paid at the time or times
      indicated in this Section
      5.6). If
      the
      payment of any such amounts are delayed as a result of the previous sentence,
      then on the first day following the end of such six-month period, the Company
      will pay the
      Executive a lump-sum amount equal to the cumulative amount that would have
      otherwise been
      payable to the Executive during such six-month period.

    

    6. Confidentiality
      of Proprietary Information and Material.

     

    6.1
      Industrial
      Property Rights. For
      the
      purpose of this Agreement, "Industrial
      Property Rights" shall
      mean all of the Company's patents, trademarks, trade names,
      inventions, copyrights, know-how, formulas and science, now in existence or
      hereafter developed
      or acquired by the Company or for its use, relating to any and all products
      and
services
      which are developed, formulated and/or manufactured by the Company.

    

    6.2
      Trade
      Secrets. For
      the
      purpose of this Agreement, "Trade
      Secrets" shall
      mean
      any
      formula, pattern, device, or compilation of information that is used in the
      Company's business and gives the Company an opportunity to obtain an advantage
      over its competitors who do not know and/or do not use it and for which the
      Company takes reasonable precautions to maintain
      the confidentiality of such information. This term includes, but is not limited
      to, information
      relating to the marketing of the Company's products and services, including
      price lists,
      pricing information, customer lists, customer names, the particular needs of
      customers, information
      relating to their desirability as customers, financial information, intangible
      property and other such information which is not in the public
      domain.

     

    
      
        
        

      

      
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    6.3
      Technical
      Data. For
      the
      purpose of this Agreement, "Technical
      Data" shall
      mean all information of the Company in written, graphic or tangible form
      relating to any and
      all
      products which are developed, formulated and/or manufactured by the Company,
      as
      such information
      exists as of the Effective Date or is developed by the Company during the term
      hereof.

    

    6.4
      Proprietary
      Information. For
      the
      purpose of this Agreement, "Proprietary
      Information" shall
      mean all of the Company's Industrial Property Rights, Trade Secrets and
      Technical Data. Proprietary Information shall not include any information which
      (i) was lawfully in the possession of Executive prior to Executive's employment
      with the Company, (ii) may be obtained by a reasonably diligent businessperson
      from readily available and public sources of information, (iii) is lawfully
      disclosed to Executive after termination of Executive's employment by a third
      party which does not have an obligation to the Company to keep such information
      confidential, or (iv) is independently developed by Executive without utilizing
      any of
      the
      Company's Proprietary Information,

    

    6.5
      Agreement
      Not To Copy Or Use. Executive
      agrees, at any time during the term of his employment and for a period of ten
      years thereafter, not to copy, use or disclose (except
      (i) as required, authorized or permitted in connection with the performance
      of
      his services
      to the Company, (ii) as required by law after first notifying the Company and
      giving it an
      opportunity to object, or (iii) as required to enforce Executive's rights under
      this Agreement) any
      Proprietary Information without the Company's prior written permission. The
      Company may
      withhold such permission as a matter within its sole discretion during the
      term
      of this Agreement
      and thereafter.

     

    7. Return
      of Corporate Property. Upon
      any
      termination of this Agreement, Executive
      shall turn over to the Company all property, writings or documents then in
      his
possession
      or custody belonging to or relating to the affairs of the Company or comprising
      or relating to any Proprietary Information.

    

    8. Discoveries
      and Inventions.

     

    8.1
      Disclosure.
      Executive
      will promptly disclose in writing to the Company complete
      information concerning each and every invention, discovery, improvement, device,
      design,
      apparatus, practice, process, method, product or work of authorship, in any
      case, relating to
      the
      business, products, practices, techniques or confidential information of the
      Company, whether
      patentable or not, made, developed, perfected, devised, conceived or first
      reduced to practice
      by Executive, (hereinafter referred to as "Developments"),
      either
      solely or in collaboration
      with others, (a) prior to the Term while working for the Company, (b) during
      the
      Term or (c) within six months after the Term .

     

    8.2
      Assignment.
      Executive,
      to the extent that he has the legal right to do so, hereby
      acknowledges that any and all Developments that are created during the Term,
      are
      the property
      of
      the
      Company and hereby assigns and agrees to assign to the Company any and all
      ofExecutive's
      right, title and interest in and to any and all of such Developments;
provided,
      however,
      that,
      in
      accordance with California Labor Code Sections 2870 and 2872, the provisions
      of
      this Section
      8.2 shall
      not
      apply to any Development that Executive developed entirely on his own time
      without using the Company's equipment, supplies, facilities or trade secret
      information except for those Developments that either:

     

    
      
        
        

      

      
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    (a) relate
      at
      the time of conception or reduction to practice of the Development to the
      Company's business, or actual or demonstrably anticipated research or
      development of the Company; or.

     

    (b) result
      directly from any work performed by Executive for the Company.

    

    8.3
      Assistance
      of Executive. Upon
      the
      Company's request and at no expense to
      Executive, whether during the Term or thereafter, Executive will do all
      reasonable lawful acts, including,
      but not limited to, the execution of papers and lawful oaths and the giving
      of
testimony,
      that, in the reasonable opinion of the Company, its successors and assigns,
      may
      be necessary or desirable in obtaining, sustaining, reissuing, extending and
      enforcing United States and
      foreign Letters Patent, including, but not limited to, design patents, on any
      and all Developments
      and for perfecting, affirming and recording the Company's complete ownership
      and
      title
      thereto, subject to the proviso in Section
      8.2 hereof,
      and Executive will otherwise reasonably
      cooperate in all proceedings and matters relating thereto.

    

    8.4
      Records.
      Executive
      will keep complete and accurate accounts, notes, data and
      records of all Developments in the manner and form reasonably requested by
      the
      Company. Such
      accounts, notes, data and records shall be the property of the Company, subject
      to the proviso
      in Section
      8.2 hereof,
      and, upon written request by the Company, Executive will promptly
      surrender the same to it.

    

    8.5
      Obligations,
      Restrictions and Limitations. Executive
      understands that the Company
      may enter into agreements or arrangements with agencies of the United States
      Government
      and that the Company may be subject to laws and regulations which impose
obligations,
      restrictions and limitations on it with respect to inventions and patents which
      may be acquired
      by it or which may be conceived or developed by employees, consultants or other
      agents
      rendering services to it. Executive agrees that he shall be bound by all such
      obligations, restrictions
      and limitations applicable to any such invention conceived or developed by
      him
during
      the Term and shall take any reasonable action which may be required to discharge
      such obligations and to comply with such restrictions and
      limitations.

    

    9. Non-solicitation
      Covenant.

     

    9.1
      Nonsolicitation
      and Noninterference. Until
      the
      earlier of (i) two years following
      termination of this Agreement and (ii) June 30, 2011, Executive shall not (a)
      induce or attempt to induce any employee of the Company to leave the employ
      of
      the Company, (b) induce or
      attempt to induce any employee of the Company to work for, render services
      or
      provide advice
      to
      or supply confidential business information or Trade Secrets of the Company
      to
      any third
      person, firm or corporation, or (c) induce or attempt to induce any customer,
      supplier, licensee,
      licensor or other business relation of the Company to cease doing business
      with
      the Company, provided,
      that
      advertisements and general solicitations shall not constitute a breach of this
      Section 9.1.

     

    
      
        
        

      

      
        9

        
          

        

      

      
        
        

      

       

    

    9.2
      Indirect
      Solicitation. Executive
      agrees that, during the period covered by Section
      9.1 hereof,
      he will not, directly or indirectly, assist or encourage any other person in
      carrying
      out, directly or indirectly, any activity that would be prohibited by the
      provisions of Section
      9.1 if
      such
      activity were carried out by Executive, either directly or indirectly; and,
      in
      particular, Executive agrees that he will not, directly or indirectly, induce
      any employee of the Company to carry out, directly or indirectly, any such
      activity.

    

    10. Injunctive
      Relief. Executive
      hereby recognizes, acknowledges and agrees that in the event of any breach
      by
      Executive of any of his covenants, agreements, duties or obligations
contained
      in Sections
      6, 7, 8 and 9 of
      this
      Agreement, the Company would suffer great and irreparable
      harm, injury and damage, the Company would encounter extreme difficulty in
      attempting
      to prove the actual amount of damages suffered by the Company as a result of
      such breach, and the Company would not be reasonably or adequately compensated
      in damages in any action at law. Executive therefore covenants and agrees that,
      in addition to any other remedy the Company may have at law, in equity, by
      statute or otherwise, in the event, of any breach by Executive
      of any of his covenants, agreements, duties or obligations contained in
Sections
      6, 7, 8 and
      9
of
      this
      Agreement, the Company shall be entitled to seek and receive temporary,
preliminary
      and permanent injunctive and other equitable relief from any court of competent
      jurisdiction to enforce any of the duties or obligations contained in
Sections
      6, 7, 8 and 9 of
      this
      Agreement without the necessity of proving the amount of any actual damage
      to
      the Company or any
      affiliate thereof resulting therefrom; provided,
      however, that
      nothing contained in this Section
      10 shall
      be
      deemed or construed in any manner whatsoever as a waiver by the Company
of
      any of
      the rights which the Company may have against Executive at law, in equity,
      by
      statute or
      otherwise arising out of, in connection with or resulting from the breach by
      Executive of any of
      his
      covenants, agreements, duties or obligations hereunder.

    

    11. Code
      Section 409A. Certain
      amounts under this Agreement may constitute "nonqualified
      deferred compensation" which is intended to comply with the requirements of
      Section
      409A of the Code. To the extent that the parties reasonably determine that
      any
compensation
      or benefits payable under this Agreement are subject to Section 409A of the
      Code, this Agreement shall incorporate the terms and conditions required by
      Section 409A of the Code and Department of Treasury regulations as reasonably
      determined by the Company and the Executive.
      To the extent applicable, this Agreement shall be interpreted in accordance
      with
Section
      409A of the Code and Department of Treasury regulations and other interpretative
      guidance
      issued thereunder. In the event that following the Effective Date, the Company
      and the Executive reasonably determine that any compensation or benefits payable
      under this Agreement may be subject to Section 409A of the Code and related
      Department of Treasury guidance, the Company and the Executive shall work
      together to adopt such amendments to this Agreement or adopt
      other policies or procedures (including amendments, policies and procedures
      with
retroactive
      effective), or take any other commercially reasonable actions necessary or
      appropriate to (a) exempt the compensation and benefits payable under this
      Agreement from Section 409A of the Code and/or preserve the intended tax
      treatment of the compensation and benefits provided with
      respect to this Agreement, or (b) comply with the requirements of Section 409A
      of the Code and related Department of Treasury guidance.

     

    
      
        
        

      

      
        10

        
          

        

      

      
        
        

      

    

    

    12. Code
      Section 280G. If
      any
      payment or benefit received or to be received by Executive in connection with
      a
      "change in ownership or control" of the Company (within the meaning of Section
      280G of the Code), whether payable pursuant to the terms of this Agreement
      or
      any
      other plan, arrangement or agreement with the Company or an affiliate of the
      Company (the
      "Payments"),
      would
      constitute a "parachute payment" within the meaning of Section 280G of
      the
      Code, the Payments shall be reduced to the extent necessary so that no portion
      thereof shall
      be
      subject to the excise tax imposed by Section 4999 of the Code but only if,
      by
      reason of such reduction, the net after-tax benefit to Executive shall exceed
      the net after-tax benefit to Executive if no such reduction was made. For
      purposes of this Section
      12, "net
      after-tax benefit" shall
      mean (i) the total of all payments and the value of all benefits which Executive
      receives or is
      then
      entitled to receive from the Company that would constitute "parachute payments"
      within the
      meaning of Section 280G of the Code, less (ii) the amount of all federal, state
      and local income
      taxes payable with respect to the foregoing calculated at the maximum marginal
      income tax
      rate
      for each year in which the foregoing shall be paid to Executive (based on the
      rate in effect
      for such year as set forth in the Code as in effect at the time of the first
      payment of the foregoing),
      less (iii) the amount of excise taxes imposed with respect to the payments
      and
benefits
      described in (i) above by Section 4999 of the Code. The foregoing determination
      will be
      made
      by a nationally recognized accounting firm (the "Accounting
      Firm") selected
      by Executive
      and reasonably acceptable to the Company, provided,
      that
      the
      Accounting Firm's determination
      shall be made based upon "substantial authority" within the meaning of Section
      6662
      of
      the Code. The Accounting Firm shall provide Executive and the Company with
      its
      determinations and detailed supporting calculations with respect thereto at
      least 15 business days prior
      to
      the date on which Executive would be entitled to receive a Payment (or as soon
      as practicable
      in the event that the Accounting Firm has less than 15 business days advance
      notice that Executive may receive a Payment) in order that Executive may
      determine whether it is in Executive's best interest to waive the receipt of
      any
      or all amounts which may constitute "excess parachute payments." If the
      Accounting Firm determines that such reduction is required by this Section
      12, Executive,
      in his sole and absolute discretion, may determine which of the Payments
shall
      be
      reduced to the extent necessary so that no portion thereof shall be subject
      to
      the excise tax
      imposed by Section 4999 of the Code, and the Company shall pay such reduced
      amount to Executive.
      Executive and the Company shall each provide the Accounting Firm access to
      and
copies
      of
      any books, records, and documents in the possession of Executive or the Company,
      as the case may be, reasonably requested by the Accounting Firm, and otherwise
      cooperate with the Accounting Firm in connection with the preparation and
      issuance of the determinations and calculations
      contemplated by this Section
      12. The
      first
      $5,000 of fees and expenses of the Accounting
      Firm for its services in connection with the determinations and calculations
      contemplated
      by this Section
      12 will
      be
      borne exclusively by the Company, and the balance of any
      such
      fees and expenses, if any shall be borne exclusively by Executive.

    

    13. Miscellaneous.

     

    13.1
      Arbitration.
      The
      parties agree that they will use their best efforts to amicably
      resolve any dispute arising out of or relating to this Agreement. The parties
      agree to mediate any matter within 30 days of a demand by either party with
      a
      mediator mutually agreed upon
      by
      both parties. Any controversy, claim or dispute that cannot be so resolved
      shall
      be settled
      by final, binding arbitration in accordance with the rules of the American
      Arbitration Association
      ("AAA"). If the parties are able to agree to a single arbitrator, the matter
      need not be
      filed
      with the AAA, however the AAA rules governing employment disputes will still
      be
applied.
      Judgment upon the award rendered by the arbitrator or arbitrators may be entered
      in any court having jurisdiction thereof. Any such arbitration shall be
      conducted in Los Angeles County or
      Ventura County, California, or such other place as may be mutually agreed upon
      by the parties.
      Each party shall bear its own costs and expenses and an equal share of the
      arbitrator's expenses and administrative fees of arbitration during the pendency
      of the proceeding. However, the prevailing party shall be entitled to an award
      of his or its fees and costs at the termination of the arbitration.

    

    
      
        
        

      

      
        11

        
          

        

      

      
        
        

      

    

    13.2
      Notices.
      All
      notices, requests and other communications (collectively, "Notices")
      given
      pursuant to this Agreement shall be in writing, and shall be delivered by fax,
      email, personal service, reputable overnight carrier or by United States first
      class, registered or certified mail (return receipt requested), postage prepaid,
      addressed to the party at the address set forth below:

     

    
      	
            	(a)	
              If
                to Company:

            

      	 	 	 

      	 	 	
              New
                Motion, Inc.

              42
                Corporate Park, 2nd Floor 

              Irvine,
                CA 92606

              Attn:
                Board of Directors 

              Fax
                949-777-3707

            

      	 	 	 

      	 	(b) 	If to Executive, at
              the address,
              fax or email maintained for Executive
              in the Company's payroll records.

    

    

    Any
      Notice shall be deemed duly given when received by the addressee thereof,
      provided that any Notice sent by registered or certified mail shall be deemed
      to
      have been duly given three days from date of deposit in the United States mails,
      unless sooner received. Either party may from time to time change its address
      for further Notices hereunder by giving Notice to the other party in the manner
      prescribed in this section.

     

    13.3
      Entire
      Agreement. This
      Agreement, together with the Option Agreements, and
      any
      indemnification agreement contains the sole and entire agreement and
      understanding of the parties with respect to the entire subject matter of this
      Agreement, and any and all prior agreements,
      discussions, negotiations, commitments and understandings, whether oral or
      otherwise,
      related to the subject matter of this Agreement are hereby merged herein. No
      representations, oral or otherwise, express or implied, other than those
      contained in this Agreement
      have been relied upon by any party to this Agreement.

    

    13.4
      Governing
      Law. THIS
      AGREEMENT SHALL BE GOVERNED BY AND
      CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF CALIFORNIA,
      WITHOUT REGARD TO CONFLICTS OF LAW PRINCIPLES THEREOF.

    

    
      
        
        

      

      
        12

        
          

        

      

      
        
        

      

       

    

    13.5
      Indemnification;
      Insurance. The
      Company shall defend, indemnify and hold
      Executive harmless from any and all liabilities, obligations, claims or expenses
      which arise in
      connection with or as a result of Executive's service as an officer or director
      of the Company to
      the
      greatest extent now provided in the Company's Articles and Bylaws and as
      otherwise allowed
      by law. During the Term and for a period of at least six years thereafter,
      Executive shall be
      entitled to the same directors and officers' liability insurance coverage that
      the Company provides
      generally to its other directors and officers, as may be amended from time
      to
      time for such
      directors and officers.

    

    13.6
      Amendment.
      The
      terms
      of this Agreement may not be amended or modified
      other than by a written instrument executed by the parties hereto or their
      respective successors.

    

    13.7
      Waiver.
      Failure
      by any party hereto to insist upon strict compliance with any
      provision of this Agreement or to assert any right such party may have hereunder
      shall not be
      deemed
      to be a waiver of such provision or right or any other provision or right of
      this Agreement.

    

    13.8
      Assignment.
      This
      Agreement is binding on and for the benefit of the parties
      hereto and their respective successors, heirs, executors, administrators and
      other legal representatives.

    

    13.9
      Captions.
      The
      various captions of this Agreement are for reference only and
      shall
      not be considered or referred to in resolving questions of interpretation of
      this Agreement.

     

    13.10
      Counterparts.
      This
      Agreement may be executed in any number of counterparts,
      each of which shall be deemed to be an original, but all of which together
      shall
      constitute one and the same instrument.

    

    13.11
      Business
      Day. If
      the
      last day permissible for delivery of any Notice under any
      provision of this Agreement, or for the performance of any obligation under
      this
      Agreement, shall
      be
      other than a business day, such last day for such Notice or performance shall
      be
extended
      to the next following business day (provided, however, under no circumstances
      shall this
      provision be construed to extend the date of termination of this
      Agreement).

    

    
      
        
        

      

      
        13

        
          

        

      

      
        
        

      

    

     

    In
      witness whereof, the parties have executed this Agreement as of the date first
      set forth above.

    

    

    

    

    

    
      	Company:	 	Executive:
	 	 	 
	New
              Motion, Inc.	 	 
	 	 	
                

            
	By:	 	Burton
              Katz
	 	 	 
	
              Chairman
                of the Board

            	 	 

    

    

    

    

    
      
        
        

      

      
        14

        
          

        

      

      
        
        

      

    

    
      

       

       

       

    

    

     

    

    
      EXHIBIT A

       

       

       

       

       

       

       

       

       

       

       

      
        
          
          

        

        
          15EMPLOYMENT
      AGREEMENT

     

     

    This
      Employment Agreement (this "Agreement") is made and entered into as of this
      24th
      day of October 2006, by and between New Motion, Inc. a Delaware corporation
      (the
      "Company")
      and
      Derrin Griffiths ("Employee").

     

    

    1. Engagement
      and Duties.

    

    1.1 Upon
      the terms and subject to the conditions set forth in this Agreement, the Company
      hereby engages and employs Employee as Director of Online Marketing. Employee
      hereby accepts such engagement and employment. 

    

    1.2 Employee
      will have access to certain confidential information and may, during the course
      of his employment, develop certain information which will be the property of
      the
      Company. Employee will be required to sign the Company’s “Proprietary
      Information and Assignment of Inventions Agreement” as a condition of his
      employment under this Agreement.

    

    1.3 Employee’s
      duties and responsibilities shall be as follows: the efficient running of the
      daily marketing campaigns as well as overall identification and analysis of
      potential new business opportunities or technologies, subject to the
      supervision, direction and control of the VP of Marketing of the Company. In
      addition, Employee's duties shall include those duties and services for the
      Company and its affiliates as the Board shall from time to time reasonably
      direct. Employee shall report directly to the VP of Marketing of the
      Company.

    

    1.4 Employee
      agrees to devote his primary business time, energies, skills, efforts and
      attention to his duties hereunder, and will not, without the prior written
      consent of the Company, which consent will not be unreasonably withheld, render
      any material services to any other business concern. Employee will use his
      best
      efforts and abilities faithfully and diligently to promote the Company's
      business interests.

    

    1.5 Except
      for routine travel incident to the business of the Company, Employee shall
      perform his duties and obligations under this Agreement principally from an
      office provided by the Company in Los Angeles, California, or such other
      location in Los Angeles County, as the CEO may from time to time determine.
      In
      addition, the Employee will be expected to make routine trips to the company’s
      headquarters in Orange County California as his job requires.

    

    2. Term
      of Employment.
      Employee’s employment pursuant to this Agreement shall commence on November 13,
      2006 (“Start Date”) and shall terminate on the earliest to occur of the
      following:

    

    (a) the
      close
      of business on the second anniversary of the Start Date;

    

    (b) the
      death
      of Employee ;

    

    (c) delivery
      to Employee of written notice of termination by the Company if Employee shall
      suffer a “permanent disability,” which for purposes of this Agreement shall mean
      a physical or mental disability which renders Employee , in the reasonable
      judgment of the Board, unable to perform his duties and obligations under this
      Agreement for 90 days in any 12-month period; 

    

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

    (d) notice
      to
      Employee of termination by the Company for Cause. For purposes of this
      Agreement, Cause means: (ii) any material breach of any of the terms of this
      Agreement; (ii) any act or omission knowingly undertaken or omitted by Employee
      with the intent of causing damage to the Company, its properties, assets or
      business, goodwill, or its stockholders, officers, directors or employees;
      (ii)
      commission of any material act of dishonesty, fraud, misrepresentation,
      misappropriation, embezzlement, or other act of moral turpitude; (iii) Employee
      's consistent failure to perform his normal duties or any obligation under
      any
      provision of this Agreement, in either case, as directed by the Chief Employee
      Officer and/or the Board; (iv) conviction of, or pleading nolo contendere to
      (A)
      any crime or offense involving monies or other property of the Company; (B)
      any
      felony offense; or (C) any crime of moral turpitude; or (v) the chronic or
      habitual use or consumption of drugs or alcoholic beverages; or

    

    

    In
      the
      event Employee is terminated for Cause pursuant to section 2(d), the Employee
      shall only receive his base salary though the termination date and shall not
      be
      entitled to any additional compensation, including salary, bonus or commissions.
      

    

    3. Compensation;
      Employee Benefit Plans.

    

    3.1 Base
      Salary.
      Commencing on the Start Date, the Company shall pay Employee an annual base
      salary of $105,000. Employee’s base salary shall be payable in installments
      throughout the year in the same manner and at the same times the Company pays
      base salaries to other Employee’s of the Company. 

    

    3.2 Commission.
      Employee will also be eligible to receive a commission, up to $60,000 per year
      (the "Commission") based On-Target Marketing:

    

    3.3 Vacation.
      All
      vacation shall be paid and earned in accordance with the Company’s vacation
      policy. 

    

    3.4 Other
      Benefits.
      During
      the term of his employment hereunder, Employee shall be eligible to participate
      in all operative employee benefit and welfare plans of the Company then in
      effect from time to time and in respect of which all Employees of the Company
      generally are entitled to participate ("Company Employee Benefit Plans"),
      including, to the extent then in effect, medical, and other insurance plans,
      all
      on the same basis applicable to employees of the Company whose level of
      management and authority is comparable to that of Employee .

    

    3.5 The
      Company reserves the right to modify, suspend, or discontinue any and all of
      the
      above-mentioned plans, practices, policies and programs at any time as long
      as
      such action is taken generally with respect to other similarly situated
      Employee’s of the Company.

     

    

    4. Expenses.

    4.1 Generally.
      Employee shall be entitled to reimbursement from the Company for the reasonable
      costs and expenses which he incurs in connection with the performance of his
      duties and obligations under this Agreement in a manner consistent with the
      Company's practices and policies as adopted or approved from time to time by
      the
      Board. 

    

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

    4.2 Travel.
      All
      travel requests must be approved in advance by the VP of Online Marketing.
      The
      Company will reimburse Employee for expenses reasonably incurred by him for
      business travel, including transportation, lodging and reasonable entertainment
      expenses, pursuant to the Company’s Travel Policy. 

    

    5. Dispute
      Resolution. 

    

    5.1 Agreement
      to Arbitrate.
      Employee and the Company agree to arbitrate before a neutral arbitrator any
      and
      all disputes or claims arising from or relating to Employee’s recruitment to or
      employment with the Company, or the termination of that employment, including
      claims against any current or former agent or employee of the Company, whether
      the disputes or claims arise in tort, contract, or pursuant to a statute,
      regulation, or ordinance now in existence or which may in the future be enacted
      or recognized, including, but not limited to, the following claims:

    
      	 	
              ·

            	
              claims
                for fraud, promissory estoppel, fraudulent inducement of contract
                or
                breach of contract or contractual obligation, whether such alleged
                contract or obligation be oral, written, or express or implied by
                fact or
                law; 

            

    

     

    
      	 	
              ·

            	
              claims
                for wrongful termination of employment, violation of public policy
                and
                constructive discharge, infliction of emotional distress,
                misrepresentation, interference with contract or prospective economic
                advantage, defamation, unfair business practices, and any other tort
                or
                tort-like causes of action relating to or arising from the employment
                relationship or the formation or termination
                thereof;

            

    

     

    
      	 	
              ·

            	
              claims
                of discrimination, harassment, or retaliation under any and all federal,
                state, or municipal statutes, regulations, or ordinances that prohibit
                discrimination, harassment, or retaliation in employment, as well
                as
                claims for violation of any other federal, state, or municipal statute,
                regulation, or ordinance, except as set forth herein;
                and

            

    

     

    
      	 	
              ·

            	
              claims
                for non-payment or incorrect payment of wages, commissions, bonuses,
                severance, employee fringe benefits, stock options and the like,
                whether
                such claims be pursuant to alleged express or implied contract or
                obligation, equity, the California Labor Code, the Fair Labor Standards
                Act, the Employee Retirement Income Securities Act, and any other
                federal,
                state, or municipal laws concerning wages, compensation or employee
                benefits.

            

    

     

    5.2 Claims
      Excluded from Arbitration.
      The
      Company and Employee understand and agree that arbitration of the disputes
      and
      claims covered by this Agreement shall be the sole and exclusive mechanism
      for
      resolving any and all existing and future disputes or claims arising out of
      Employee’s recruitment to or employment with the Company or the termination
      thereof. The Company and Employee further understand and agree that the
      following disputes and claims are not covered by this Agreement and shall
      therefore be resolved as permitted or required by the law then in
      effect:

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

    
      	 	
              ·

            	
              claims
                for workers’ compensation benefits, unemployment insurance, or state or
                federal disability insurance;

            

    

     

    
      	 	
              ·

            	
              claims
                for injunctive and/or other equitable relief;
                and

            

    

     

    
      	 	
              ·

            	
              any
                other dispute or claim that has been expressly excluded from arbitration
                by law.

            

    

     

    Also,
      nothing in this section should be interpreted as restricting or prohibiting
      Employee from filing a charge or complaint with a federal, state, or local
      administrative agency charged with investigating and/or prosecuting complaints
      under any applicable federal, state or municipal law or regulation. Any dispute
      or claim that is not resolved through the federal, state, or local agency must
      be submitted to arbitration in accordance with this section. 

    

    5.3 Waiver
      of Court or Jury Trial.
      Employee and the Company understand and agree that the arbitration of disputes
      and claims under this section shall be instead of a trial before a court or
      jury
      or a hearing before a government agency. Employee and the Company understand
      and
      agree that, by signing this Agreement, Employee and the Company are expressly
      waiving any and all rights to a trial before a court or jury or before a
      government agency regarding any disputes and claims which we now have or which
      we may in the future have that are subject to arbitration under this
      section.

    

    5.4 Arbitration
      Procedures.
      The
      arbitrator shall issue a written award that sets forth the essential findings
      and conclusions on which the award is based. The arbitrator shall have the
      authority to award any relief authorized by law in connection with the asserted
      claims or disputes. The arbitrator’s award shall be final and binding on both
      the Company and Employee and it shall provide the exclusive remedy(ies) for
      resolving any and all disputes and claims subject to arbitration under this
      section. The arbitrator’s award shall be subject to correction, confirmation, or
      vacation, as provided by California Code of Civil Procedure Section 1285.8
      et
      seq and any applicable California case law setting forth the standard of
      judicial review of arbitration awards. 

    

    The
      arbitration shall be conducted in accordance with the National Rules for the
      Resolution of Employment Disputes of the American Arbitration Association;
      provided, however, that the Arbitrator shall allow the discovery authorized
      by
      California Code of Civil Procedure section 1283.05 or any other discovery
      required by California law. Also, to the extent that any of the National Rules
      for the Resolution of Employment Disputes or anything in this Agreement
      conflicts with any arbitration procedures required by California law, the
      arbitration procedures required by California law shall govern.

    

    5.5 Place
      of Arbitration.
      The
      arbitration shall take place in Orange County, California, or, at the Employee’s
      option, the county in which the Employee resides at the time the arbitrable
      dispute(s) or claim(s) arose, or in any county in which venue would have been
      proper if Employee were free to bring the dispute(s) or claim(s) in
      court.

    

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

    5.6 Governing
      Law.
      This
      Agreement and its validity, construction and performance shall be governed
      by
      the laws of the State of California, without reference to rules relating to
      conflicts of law. Any dispute(s) and claim(s) to be arbitrated under this
      section shall be governed by the laws of the State of California, without
      reference to rules relating to conflicts of law. 

    

    5.7 Costs
      of Arbitration.
      The
      Company will bear the arbitrator’s fee and any other type of expense or cost
      that the employee would not be required to bear if he or she were free to bring
      the dispute(s) or claim(s) in court as well as any other expense or cost that
      is
      unique to arbitration. The Company and Employee shall each bear their own
      attorneys’ fees incurred in connection with the arbitration, and the arbitrator
      will not have authority to award attorneys’ fees unless a statute or contract at
      issue in the dispute authorizes the award of attorneys’ fees to the prevailing
      party, in which case the arbitrator shall have the authority to make an award
      of
      attorneys’ fees as required or permitted by applicable law. If there is a
      dispute as to whether the Company or Employee is the prevailing party in the
      arbitration, the arbitrator will decide this issue.

    

    5.8 Knowing
      Waiver.
      Employee
      has been advised to consult with an attorney of his our own choosing before
      signing this Agreement, and has had an opportunity to do so. Employee agrees
      that he has read this section carefully and understands that by signing this
      Agreement, he is waiving all rights to a trial or hearing before a court or
      jury
      of any and all disputes and claims regarding Employee’s employment with the
      Company or the recruitment to or termination thereof (except as otherwise stated
      herein).

     

    6. Miscellaneous.

    

    6.1 Notices.
      All
      notices, requests and other communications (collectively, "Notices") given
      pursuant to this Agreement shall be in writing, and shall be delivered by
      personal service or by United States first class, registered or certified mail
      (return receipt requested), postage prepaid, addressed to the party at the
      address set forth below:

    

    
      	
            	If
              to Company:	
              New
                Motion, Inc

              
                42
                  Corporate Park Suite 250

                Irvine
                  CA 92606

                949-777-3700
                  (phone)

                949-777-3707
                  (facsimile)

                Attention
                  Board of Directors &
Legal

              

            

    

    

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

    
      

      
        	
              	If
                to Employee:	
                Derrin
                  Griffiths

                
                  Address

                  Tel: 

                

              

      

       

    

    Any
      Notice shall be deemed duly given when received by the addressee thereof,
      provided that any Notice sent by registered or certified mail shall be deemed
      to
      have been duly given three days from date of deposit in the United States mails,
      unless sooner received. Either party may from time to time change its address
      for further Notices hereunder by giving notice to the other party in the manner
      prescribed in this section.

    

    6.2 Entire
      Agreement.
      This
      Agreement contains the sole and entire Agreement and understanding of the
      parties with respect to the entire subject matter of this Agreement, and any
      and
      all prior discussions, negotiations, commitments and understandings, whether
      oral or otherwise, related to the subject matter of this Agreement are hereby
      merged herein. No representations, oral or otherwise, express or implied, other
      than those contained in this Agreement have been relied upon by any party to
      this Agreement.

    

    6.3 Severability.
      The
      Company and Employee believe the covenants contained in this Agreement are
      reasonable and fair in all respects, and are necessary to protect the interests
      of the Company and Employee. However, in case any one or more of the provisions
      or parts of a provision contained in this Agreement shall, for any reason,
      be
      held to be invalid, illegal or unenforceable in any respect in any jurisdiction,
      such invalidity, illegality or unenforceability shall not affect any other
      provision or part of a provision of this Agreement or any other jurisdiction,
      but this Agreement shall be reformed and construed in any such jurisdiction
      as
      if such invalid, illegal or unenforceable provision or part of a provision
      had
      never been contained herein and such provision or part shall be reformed so
      that
      it would be valid, legal and enforceable to the maximum extent permitted in
      such
      jurisdiction.

    

    6.4 Neutral
      Interpretation.
      This
      Agreement constitutes the product of the negotiation of the parties hereto
      and
      the enforcement hereof shall be interpreted in a neutral manner, and not more
      strongly for or against either party based upon the source of the draftsmanship
      hereof.

    

    6.5 Captions.
      The
      various captions of this Agreement are for reference only and shall not be
      considered or referred to in resolving questions of interpretation of this
      Agreement.

    

    6.6 Indemnification.
      The
      Company shall provide indemnification for its directors and officers (which
      shall include Employee) to the maximum extent allowed by the Company’s Articles
      of Incorporation, by-laws or Section 145 of the Delaware General Corporation
      Law. 

    

    6.7 Business
      Day.
      If the
      last day permissible for delivery of any Notice under any provision of this
      Agreement, or for the performance of any obligation under this Agreement, shall
      be other than a business day, such last day for such Notice or performance
      shall
      be extended to the next following business day (provided, however, under no
      circumstances shall this provision be construed to extend the date of
      termination of this Agreement).

    

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

    6.8 Miscellaneous
      This
      Agreement may be executed in two or more counterparts, each of which shall
      be
      deemed an original, but all of which together shall constitute one and the
      same
      instrument. The section headings contained in this Agreement are for reference
      purposes only and shall not affect in any way the meaning or interpretation
      of
      this Agreement. This Agreement embodies the entire Agreement and understanding
      of the parties hereto in respect of the subject matter contained herein and
      may
      not be modified orally, but only by a writing subscribed by the party charged
      therewith. There are no restrictions, promises, representations, warranties,
      covenants or undertakings, other than those expressly set forth or referred
      to
      herein. This Agreement supersedes all prior Agreements and understandings
      (whether oral or written) between the parties with respect to such subject
      matter.

    

     

    In
      witness whereof, the parties have executed this Agreement as of the date first
      set forth above.

     

    

      
        	
                Company:

              	
                Employee:

              
	 	 
	
                New
                  Motion, Inc.

              	 
	 	 
	 	 
	 	 
	
                By:___________________________

              	
                _____________________________

              
	
                Burton
                  Katz, Chief Executive Officer

              	
                Derrrin
                  Griffiths

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