Document:

EX-10.1

 Exhibit 10.1 

CLASS B SHARE PURCHASE AGREEMENT 

THIS CLASS B SHARE PURCHASE AGREEMENT (this “Agreement”) dated as of December 27, 2018 is by and between MERCANTIL BANK
HOLDING CORPORATION, a Florida corporation (the “Company”), and MERCANTIL SERVICIOS FINANCIEROS, C.A., a Venezuela corporation (“MSF”). 

MSF beneficially owns 3,532,456.66 shares of the Company’s issued and outstanding Class B common stock, $.10 par value per share
(“Class B Shares”). The Class B Shares are held in trust for the benefit of MSF (the “Trust”) by TMI Trust Company, a Texas trust company, solely as trustee and not in its individual capacity
(the “Trustee”), pursuant to the Distribution Trust Agreement, dated as of March 12, 2018, between the Company, MSF, and the Trustee, as amended by Amendment No. 1 dated as June 12, 2018 and Amendment No. 2 dated
as December 20, 2018 (the “Trust Agreement”). The Class B Shares are nonvoting securities for purposes of the United States Bank Holding Company Act of 1956 (the “BHC Act”). 

The Company has offered shares of its Class A common stock, $.10 par value per share (“Class A
Shares”), in an underwritten initial public offering (“IPO”). The IPO also includes 4,922,477 Class A Shares offered by MSF as the “Selling Shareholder.” The Company will use net proceeds it has
received from the sale of newly issued Class A Shares sold by the Company in the IPO to purchase the Class B Shares from MSF pursuant to this Agreement. 

The Company and MSF are parties to the Amended and Restated Separation and Distribution Agreement dated as of June 12, 2018 (the
“Separation Agreement”), the Registration Rights Agreement dated as of June 12, 2018 (the “Registration Rights Agreement”), and a Letter Agreement dated October 5, 2018 (the “Letter
Agreement”). The Company and MSF have entered into an Underwriting Agreement dated December 19, 2018 (the “Underwriting Agreement”) among the Company, MSF and Raymond James & Associates, Inc. (“Raymond
James”), as representative of the underwriters (the “Underwriters”) named therein in connection with the IPO. The Company and MSF have negotiated the terms of such Underwriting Agreement. 

After a full marketing effort, the Company and MSF agreed in the Underwriting Agreement to a sale price to the public of $13.00 per
Class A Share (the “Class A Share Price”). The IPO closed on December 21, 2018 (the “IPO Closing”), when all Class A Shares held beneficially by MSF as selling shareholder were
sold. The Company sold 1,377,532 Class A Shares for an aggregate of $17,907,916 at the IPO Closing. The Underwriting Agreement grants the Underwriters a 30 day option (the “Over-Allotment Option”) to purchase 945,000 additional
Class A Shares (the “Additional Shares”). The Over-Allotment Option has not been exercised as of the date of this Agreement. 

Section 5.2(f) of the Underwriting Agreement provides that MSF shall seek to sell any Retained Shares that remain outstanding following
the Offering (subject to the conditions of the Lock-up Agreement) and shall contribute to the Company all remaining Retained Class B Shares (as defined below), if any, beneficially owned by it, if any, on
April 20, 2019. 

 MSF has determined and seeks to sell to the Company, and the Company has determined to
repurchase from MSF, up to all 3,532,456.66 Class B Shares (the “Retained Class B Shares”) that MSF beneficially owns, on the terms and subject to the conditions set forth in this Agreement, to the extent of
net proceeds from (i) the IPO and any (ii) subsequent public or private sales of Company Class A Shares by the Company after the IPO Closing to April 30, 2019 (each, a “Subsequent Sale”). 

Raymond James has advised that publicly traded nonvoting common stock, such as the Class B Shares, generally trades at a discount to
voting common stock of the same issuer, and that a 3% discount for the Class B Shares compared to the public offering price of the Class A Shares established by the IPO would be reasonable and appropriate. The Company and MSF have agreed
to such pricing. 
 The sale of Class B Shares from MSF to the Company furthers MSF’s and the Company’s goals and strategic
plans to complete the separation of their businesses and enhance shareholder value for their respective shareholders. The sale of the Class B Shares to the Company is important to obtaining a Board of Governors of the Federal Reserve
System’s or its delegee’s (the “Federal Reserve”) determination (“Non-Control Determination”) that MSF is no longer in control of the Company for BHC Act purposes
and is therefore not subject to Federal Reserve regulation and supervision as a “company” under the BHC Act. 
 The Company
previously has received Federal Reserve approval of the Class B Share repurchase by the Company from net proceeds received by the Company from the IPO. MSF previously has irrevocably instructed the Trustee and the “MSF
Representatives,” as defined and used in the Separation Agreement, the Trust Agreement and the Letter Agreement to take all actions to effect the transactions contemplated herein. 

In consideration of the premises and other good and valuable consideration, the receipt and sufficiency of which are acknowledged, MSF and the
Company, intending to be legally bound, agree as follows: 
 ARTICLE 1. 

PURCHASE AND SALE 

1.1    Purchase and Sale. 

(a)    Subject to the terms and conditions set forth herein, at the Initial Closing (as defined below), MSF shall sell to
the Company, and the Company shall purchase from MSF, from time to time, from proceeds of sales of Class A Shares by the Company, Class B Shares at a purchase price per Class B Share (the “Purchase Price”) equal to
97% of the Class A Share selling price to the public or third parties before any placement agent or underwriter commissions, discounts and charges. The aggregate purchase price for the Class B Shares shall be the Purchase Price multiplied
by the number of Class B Shares purchased at such time (the “Aggregate Purchase Price”). 

  
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 (b)    The number of shares to be purchased and sold at the Initial
Closing is 1,420,135.66 Class B Shares, the Purchase Price is $12.61 and the Aggregate Purchase Price is $17,907,910.67. 

(c)    The Company will purchase and MSF will sell to the Company additional Class B Shares at the same Purchase
Price as at the Initial Closing to the extent of net proceeds received by the Company from the Underwriters’ exercise of their Over-Allotment Option in whole or in part. 

(d)    The Company will purchase and MSF will sell to the Company additional Class B Shares from time to time to
April 30, 2019 at the Purchase Price to the extent of net proceeds received by the Company from each such Subsequent Sale. 
 ARTICLE
2. 
 CLOSINGS 

2.1    Closings. (a) Subject to the terms and conditions of this Agreement, the initial purchase and sale of
the Class B Shares contemplated hereby shall take place at a closing (the “Initial Closing”) to be held at 10:00 A.M., Atlanta time, on a Business Day as soon as practicable after the last of the conditions to Closing set forth
in Article 6 have been satisfied or waived (the “Initial Closing Date”). The Closing will be held at the offices of Jones Day, 1420 Peachtree Street, N.E., Suite 800, Atlanta, Georgia, 30309, or at such other place as the
parties may mutually agree. 
 (b)    In the event the Underwriters exercise their Over-Allotment Option, there shall be
separate additional closings (“Additional Closings”) hereunder not later than two Business Days after closing and payment by the Underwriters to the Company pursuant to the Underwriting Agreement for the Additional Shares purchased.
Each Additional Closing shall be held otherwise as provided in Section 2.1(a) immediately above. 
 (c)    Herein,
the Initial Closing and the Additional Closings are referred to as the “Closing” and the Initial Closing Date and the date(s) of any Additional Closings are referred to as the “Closing Date.”. 

2.2    Settlement. In settlement and payment of the Purchase Price and related obligations, the Company shall pay,
or cause to be paid, the Aggregate Purchase Price, as it may be adjusted, to the Trustee, for benefit of MSF, at the Initial Closing and each Additional Closing, less any amounts payable by MSF to the Company pursuant to the Registration Rights
Agreement, the Distribution Trust Agreement, the Underwriting Agreement and the Letter Agreement, which have not been paid previously. As part of the last Closing, MSF and the Company shall settle, on a net basis, any other amounts that arise and
are then outstanding and payable to or by either of them pursuant to the Registration Rights Agreement, the Distribution Trust Agreement, the Underwriting Agreement and the Letter Agreement. 

  
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 2.3    MSF Closing Deliverables. At each Closing, MSF has
irrevocably instructed the Trustee to deliver, and MSF will deliver, the following: 
 (a)    to Computershare, the
Company’s transfer agent (the “Transfer Agent”), irrevocable instructions to transfer to the Company , in good delivery form, free and clear of all Encumbrances, good, valid and marketable title to the number of Class B
Shares specified pursuant to Section 2.4(a) below, along with any other documents, instruments and agreements, including Medallion-guaranteed stock powers or other instruments of transfer duly executed in blank, that may be
required or requested by the Transfer Agent to effect such transfer; 
 (b)    to the Company, an officer’s
certificate of MSF certifying that MSF’s board of directors has authorized the execution, delivery, and performance of this Agreement and such other agreements, instruments, and documents required or requested by the Company, the Trustee and/or
the Transfer Agent to be delivered in connection with this Agreement or at the Closing (collectively, the “Transaction Documents”) and the consummation of the transactions contemplated hereby and thereby, and that such
authorizations are in full force and effect; 
 2.4    Company Closing Deliverables. At each Closing, the Company
shall deliver the following: 
 (a)    to the Trustee for benefit of MSF, the calculations of the number of Class B
Shares to be purchased at such Closing, and the Aggregate Purchase Price due to be paid to MSF for such Class B Shares at such Closing, and the delivery of such amount by wire transfer of immediately available funds in accordance with wire
transfer instructions provided by the Trustee to the Company prior to the Closing; 
 (b)    to MSF, an officer’s
certificate of the Company certifying that the Company’s board of directors has authorized the execution, delivery, and performance of this Agreement and the other Transaction Documents and the consummation of the transactions contemplated
hereby and thereby, and that such authorizations are in full force and effect. 
 ARTICLE 3. 

MSF REPRESENTATIONS AND WARRANTIES 

MSF represents and warrants to the Company as of the date hereof and at each Closing, that: 

3.1    Organization and Authority. MSF is a corporation duly organized, validly existing and in good standing under
the laws of Venezuela. MSF has full corporate power and authority to enter into this Agreement and the other Transaction Documents to which the Company is a party, to carry out its obligations hereunder and thereunder, and to consummate the
transactions contemplated hereby and thereby. The execution and delivery by the Company of this Agreement and any other Transaction Document to which MSF is a party, the performance by MSF of its obligations hereunder and thereunder, and the
consummation by MSF of the transactions contemplated hereby and thereby have been duly authorized by all requisite action by MSF. This Agreement and each Transaction Document constitute legal, valid, and binding obligations of MSF enforceable
against the Company in accordance with their respective terms. MSF has, among 

  
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other things, prior to the date hereof, irrevocably authorized and directed (i) the MSF Representatives, or any of them, to take all actions, including executing and delivering on MSF’s
behalf, this Agreement and any other documents, instruments or agreements that they, or any of them, may deem necessary, desirable or expedient in connection with the transactions contemplated hereby and thereby and to deliver the Class B
Shares to be sold pursuant to this Agreement to the Company and (ii) the Trustee to take all actions, including executing and delivering all documents, instruments and agreements, to the Closing, the transfer of the Class B Shares to the
Company and the receipt and holding by the Trustee of the Aggregate Purchase Price. 
 3.2    No Conflicts or
Consents. Except as previously obtained or would not prevent or impair the consummation of the transactions contemplated by this Agreement, none of the sale or delivery of the Class B Shares by MSF, the execution, delivery or performance by
MSF (including by the Trustee and the MSF Representatives on behalf of MSF) of this Agreement and the other Transaction Documents to which it is a party, the compliance by MSF, the MSF Representatives and the Trustee with all the provisions hereof
and thereof nor the consummation by MSF, the MSF Representative and the Trustee of the transactions contemplated hereby and thereby (i) requires any consent, approval, authorization or other order of, or registration or filing with, any court,
regulatory or administrative authority or other governmental authority (“Governmental Authority”) (except such as may be required under the securities or Blue Sky laws of the various states), (ii) conflicts with or will conflict
with or constitutes or will constitute a breach of or a default under, MSF’s organizational documents, the Trust Agreement or any agreement, indenture, lease or other instrument to which MSF is a party or by which MSF or any property of MSF
held by the Trust is subject or bound or (iii) violates any Law applicable to MSF or the Trustee, or any property of MSF held by the Trustee in accordance with the Trust Agreement, or any Sanctions (as defined in the Underwriting Agreement)
that would prevent payment by the Company of the Purchase Price. No filing with any Governmental Authority is necessary or required for the performance by MSF of its obligations hereunder or in connection with the sale and delivery of the
Class B Shares by MSF hereunder or the consummation of the transactions contemplated by this Agreement to be performed by MSF, except filings on Form 3, Form 4, Schedule 13D or Schedule 13G, as applicable. 

3.3    No Proceedings. There are no proceedings by or before any Governmental Authority or arbitral authority
pending to which MSF, the MSF Representatives and/or the Trustee are parties or where any property of MSF held by the Trust is the subject, which, if determined adversely to MSF and the Trustee, individually or in the aggregate, would prevent or
impair the consummation of the transactions contemplated by this Agreement. 
 3.4    Valid Title. All right,
title and interest in and to the Class B Shares were validly transferred, free and clear of all Encumbrances, by MSF to the Trustee pursuant to the Trust Agreement. MSF had at the time of such transfer to the Trustee, and the Trustee has, good,
valid and marketable title to the Class B Shares, free of all Encumbrances. All Class B Shares previously held by MSF subsidiaries, trusts and foundations have been validly transferred free and clear of all Encumbrances to the Trustee and
are held by the Trustee solely for the benefit of MSF. The Trust is the holder of record of all Class B Shares beneficially owned or held by MSF. MSF is the lawful beneficial owner of all Class B Shares to be sold pursuant to this
Agreement and previously has irrevocably directed the Trustee to transfer and deliver to the Company all Class B Shares being sold on behalf of MSF pursuant to this Agreement, free and clear of all Encumbrances. Each of

  
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MSF, the MSF Representatives (as defined in the Trust Agreement) and the Trustee have, and on the Closing Date will have, full legal right, power and authority, and all authorizations and
approvals required, to enter into this Agreement and to sell, assign, transfer and deliver the Class B Shares to be sold hereby in the manner provided herein. 

3.5    Delivery; Transfer without Encumbrances. MSF has irrevocably instructed the Trustee to, and the Trustee
will. make delivery to the Company of all right, title and interest in and to the Class B Shares in good delivery form, free and clear of all Encumbrances upon each Closing. Upon delivery of and payment for the Class B Shares to be sold by
MSF pursuant to this Agreement, the Company will have good, valid and marketable title to such Class B Shares free and clear of all Encumbrances. 

3.6    MSF Representations in Underwriting Agreement. MSF hereby makes, incorporates herein by this reference, and
confirms to the Company, all representations and warranties made by MSF in the Underwriting Agreement, and any such representations and warranties in the Underwriting Agreement are hereby modified to also include and refer to Class B Shares.

 3.7    Certificates, etc. Any officer’s certificates delivered to the Company by or on behalf of MSF, the
MSF Representatives or the Trustee shall constitute representations and warranties to the Company hereunder. 
 ARTICLE 4. 

COMPANY REPRESENTATIONS AND WARRANTIES 

The Company represents and warrants to MSF as of the date hereof and at each Closing that: 

4.1    Organization and Authority of the Company. The Company is a corporation duly organized, validly existing,
and in good standing under the Laws of State of Florida. The Company has full corporate power and authority to enter into this Agreement and the other Transaction Documents to which the Company is a party, to carry out its obligations hereunder and
thereunder, and to consummate the transactions contemplated hereby and thereby. The execution and delivery by the Company of this Agreement and any other Transaction Document to which the Company is a party, the performance by the Company of its
obligations hereunder and thereunder, and the consummation by the Company of the transactions contemplated hereby and thereby have been duly authorized by all requisite action on the part of the Company. This Agreement and each Transaction Document
constitute legal, valid, and binding obligations of the Company enforceable against the Company in accordance with their respective terms. 

4.2    No Conflicts or Consents. Except as previously obtained or would not prevent or impair the consummation of
the transactions contemplated by this Agreement, none of the purchase of the Class B Shares by the Company, the execution, delivery or performance by the Company of this Agreement and the other Transaction Documents to which it is a party, the
compliance by the Company with all the provisions hereof and thereof nor the consummation by the Company of the transactions contemplated hereby and thereby (i) requires any consent, 

  
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approval, authorization or other order of, or registration or filing with, any Governmental Authority (except such as may be required under the securities or Blue Sky laws of the various states),
(ii) conflicts with or will conflict with or constitutes or will constitute a breach of or a default under, the Company’s organizational documents or any agreement, indenture, lease or other instrument to which the Company is bound or
(iii) violates any Law applicable to the Company. 
 4.3    Federal Reserve Approval. The Company has
received the necessary approval of the Federal Reserve to purchase the Class B Shares from net proceeds of the IPO as contemplated hereby. 

4.4    No Proceedings. There are no proceedings by or before any Governmental Authority pending to which the
Company is a party, which, if determined adversely to the Company, individually or in the aggregate, would prevent or impair the consummation of the transactions contemplated by this Agreement. 

4.5    Certificates, etc. Any officer’s certificates delivered to MSF or the Trustee by or on behalf of the
Company shall constitute representations and warranties to MSF hereunder. 
 ARTICLE 5. 

OTHER AGREEMENTS 

5.1    Cooperation. 

(a)    In addition to the terms and actions specifically provided for in this Agreement and the other Transaction
Documents, each of the parties shall use its reasonable efforts, prior to, on and after the Closing, to take, or cause to be taken, all actions, and to do, or cause to be done, all things, reasonably necessary, proper, advisable or expedient,
including obtaining all necessary Governmental Authority approvals, to consummate and make effective the transactions contemplated herein and in the Transaction Documents, including obtaining a Non-Control
Determination. 
 (b)    The parties shall cooperate to obtain a Federal Reserve Non-control Determination, and for that
purpose, it is agreed that: 
  

	 	(1)	 MSF and its subsidiaries will not own nor will any of them, directly or indirectly acquire, hold, own
beneficially or otherwise, or vote any Company Class A Shares or any Company Class B Shares (collectively, “Company Shares”), except for (i) Company Shares held as custodian or fiduciary for the benefit of third
parties in the ordinary course of business where the Company and its subsidiaries have no discretionary authority to purchase, dispose of or vote any such Company Shares and (ii) prior to their sale or contribution pursuant to this Agreement,
any Retained Class B Shares held in the Distribution Trust, and which are subject to this Agreement; 

  
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	 	(2)	 Upon and following the Initial Closing, MSF and its subsidiaries will not elect or seek to elect any directors
of the Company, or control or seek to control the Company in any manner, including its management, policies and decisions; 

  

	 	(3)	 In the event that any Person serving as a director of MSF and/or its subsidiaries also serves as a director of
the Company and/or its subsidiaries, such Person will serve in his individual capacity only and will not (i) serve in such position with the Company and/or its subsidiaries as the representative of or otherwise on behalf of MSF or any of its
subsidiaries or (ii) have any agreements, understandings or arrangements with MSF or any of its subsidiaries or any other Person with respect to his or her service with the Company and/or its subsidiaries; and none of MSF or any of its
subsidiaries will (iii) request or cause such Person acting as a director of the Company and/or its subsidiaries to act pursuant to any instructions from MSF and/or any of its subsidiaries, (iv) control or attempt to control such
Person’s activities on behalf of the Company and/or its subsidiaries or (v) request or expect such Person to represent the interests of, or act for or on behalf of MSF and/or its subsidiaries or any other Person; 

 

	 	(4)	 In the event that any Person serving as a director of MSF and/or its subsidiaries also serves as a director of
the Company and/or its subsidiaries, MSF on behalf of itself and its subsidiaries understands, acknowledges and agrees that such Person will abstain from voting upon any matter to be acted upon by the board of directors or any committee of the
Company and its subsidiaries which involves, directly or indirectly, a conflict of interest arising from his service as a director of the Company and/or its subsidiaries and such person’s service as a director of MSF and/or its subsidiaries;
and 

  

	 	(5)	 MSF will, for itself and on behalf of its subsidiaries and affiliates, cooperate with the Company to finalize,
make and deliver such commitments as the Federal Reserve may reasonably request in connection with a Non-Control Determination, including those substantially in the form provided in Exhibit 1 hereto,
with such changes as MSF and the Company may agree to. 

 5.2    Transfer Taxes. MSF will pay
all income Taxes, sales, use, stamp, documentary, real estate, personal property or other Taxes payable as a result of the consummation of the transactions contemplated hereby. 

5.3    Fractional Shares. At the Initial Closing, MSF and the Trustee shall transfer and deliver to the Company, in
good delivery form, all right, title and interest in and to any fractional Class A Shares held by the Trustee following the IPO Closing, free and clear of all Encumbrances, and upon such delivery, the Company will have good, marketable and
valid title to such fractional share. 

  
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 5.4    Other Sales of Class A Shares. The
Company and MSF will cooperate in connection with the efforts to sell additional Class A Shares to fund the Company’s repurchase of Class B Shares that remain held beneficially by MSF following the sales of Class B Shares to the
Company pursuant to this Agreement. MSF waives any piggyback registration rights or other registration rights it may have under the Registration Rights Agreement with respect to such transactions or any registration rights granted with respect to
Class A Shares in connection with such sales. 
 5.5.    Contribution of Unsold Retained
Class B Shares. As provided in Section 5.2 of the Underwriting Agreement and the related lock-up agreement between the MSF and the underwriters any Retained Class B Shares not
sold pursuant to this Agreement by April 30, 2019 shall be contributed by MSF to the Company. 
 ARTICLE 6. 

CONDITIONS TO CLOSING 

6.1    Conditions to Obligations of the Company. The obligations of the Company to consummate, or cause to be
consummated, the transactions contemplated by this Agreement are subject to the satisfaction on or prior to the Closing Date of the following additional conditions, any and all of which may be waived in writing by the Company: 

 

	 	(1)	 Each of the representations and warranties made by MSF shall be true and correct in all material respects as of
the Closing Date. 

  

	 	(2)	 Each of the covenants, agreements and obligations set forth herein that MSF is required to comply with or
perform at or prior to the Closing shall have been complied with or performed in all respects. 

  

	 	(3)	 MSF shall have delivered, or caused to be delivered, to the Company the items listed in
Section 2.3, each of which, in the case of agreements and documents, shall be in full force and effect. 

  

	 	(4)	 The Company’s Federal Reserve approval to repurchase Class B Shares remains in full force and effect
without adverse condition and the Company shall have received from the Federal Reserve indications reasonably sufficient to the Company that, upon consummation of the transactions contemplated by this Agreement, MSF shall no longer control the
Company for purposes of the BHC Act, and that a formal confirmation of such non-control would be received without further material conditions or requirements. 

 

	 	(5)	 No Law applicable to MSF and the Trustee, or the Company, which is effective as to such Persons, prevents or
impairs the consummation of the transactions contemplated by this Agreement. 

  
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	 	(6)	 The Company has sufficient net proceeds from the sale of Class A Shares from the IPO and Subsequent Sales,
less previous purchases of Class B Shares, to make the purchase contemplated. 

6.2    Conditions to Obligations of MSF. The obligations of MSF to consummate, or cause to be consummated, the
transactions contemplated by this Agreement are subject to the satisfaction on or prior to the Closing Date of the following additional conditions, any and all of which may be waived in writing by MSF: 

 

	 	(1)	 Each of the representations and warranties made by the Company shall be true and correct in all material
respects as of the Closing Date. 

  

	 	(2)	 Each of the covenants, agreements and obligations set forth herein that the Company is required to comply with
or perform at or prior to the Closing shall have been complied with or performed in all respects. 

  

	 	(3)	 the Company shall have delivered, or caused to be delivered, to MSF the items listed in
Section 2.4, each of which, in the case of agreements and documents, shall be in full force and effect. 

  

	 	(4)	 The Company shall have received from the Federal Reserve indications reasonably sufficient to the Company that,
upon consummation of the transactions contemplated by this Agreement, MSF shall no longer control the Company for purposes of the BHC Act, and that a formal confirmation of such non-control would be received
without further material conditions or requirements. 

  

	 	(5)	 No Law applicable to the Company, or to MSF and the Trustee, which is effective as to such Persons and prevents
or impairs the consummation of the transactions contemplated by this Agreement. 

 ARTICLE 7. 

MISCELLANEOUS 

7.1    Defined Terms; Rules of Construction. 

(a)    When used in this Agreement, the following terms shall have the respective meanings specified below: 

“Business Day” means any day except Saturday, Sunday or a day on which banks are generally not open for business in New York,
New York or Miami, Florida. 
 “Encumbrance” means any mortgage, pledge, lien, charge, security interest, claim, community
property interest, agreement (other than this Agreement), option, equitable interest, restriction of any kind (including any restriction on use, voting, transfer, receipt of income, or exercise of any other ownership attribute) or other encumbrance,
except transfer restrictions which the Company has placed on the Class B Shares held by the Trustee on behalf of MSF. 

  
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 “Law” means any federal, state or foreign statute, rule, regulation,
ruling, judgment, injunction, order or decree of a court of competent jurisdiction, including any Sanctions (as defined in the Underwriting Agreement). 

“Person” means an individual, corporation, partnership, joint venture, limited liability company, Governmental Authority,
unincorporated organization, trust, association, or other entity. 
 (b)    The words “include,”
“includes,” “including” and their derivations are to be read as if these were followed by the phrase “without limitation.” The headings and section references contained in this Agreement are for convenience of reference
only and do not affect the meanings of this Agreement’s provisions. Any reference to an agreement means that agreement as amended or supplemented, subject to any restrictions on amendment contained herein or therein. Unless specified otherwise,
any reference to a Law means such Law as amended or supplemented from time to time, and includes any rules and regulations promulgated thereunder, as amended or supplemented. Any reference to gender includes all genders, and the singular shall
include the plural and vice versa. If any date specified in this Agreement as a date for taking action falls on a day that is not a Business Day, then that action may be taken on the immediately following Business Day. The section references,
headings contained in this Agreement are for the convenience of reference only, are not deemed to be a part of this Agreement and do not affect the construction or interpretation of this Agreement. 

(c)    Each party has participated in negotiating and drafting this Agreement, and if an ambiguity or question of intent
or interpretation arises, this Agreement is to be construed as if the parties had drafted it jointly, and not construed against a party because it was responsible for drafting one or more provisions of this Agreement. 

7.2    Fees and Expenses. Except with respect to the payment of the Purchase Price and as expressly provided herein
as to Taxes, the Registration Rights Agreement as modified by the Letter Agreement, will govern the obligations of the parties with respect to the payment of any fees, costs and expenses (including legal fees and accounting fees) that have been
incurred or that are incurred in connection with the transactions contemplated by this Agreement. 
 7.3    Amendment
and Waivers. The parties may amend this Agreement only by a written agreement executed by both parties. The parties may waive any provision in this Agreement only by a writing executed by the party against whom the waiver is sought to be
enforced. No failure or delay in exercising any right or remedy, or in requiring the satisfaction of any condition, under this Agreement or any Transaction Documents, and no act, omission or course of dealing between the parties, operates as a
waiver or estoppel of any right, remedy or condition. A waiver made in writing on one occasion is effective only in that instance and only for the purpose and period stated in such waiver. 

7.4    Counterparts and Execution. 

(a)    This Agreement may be executed in two or more identical counterparts, each of which will be an original and all of
which will constitute one and the same agreement. This Agreement will become effective when counterparts have been signed by each party and delivered to the other party. All parties need not sign the same counterparts. 

  
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 (b)    The exchange of copies of this Agreement and of signature pages
by facsimile transmission, by electronic mail in “portable document format” (“.pdf”) form, or by any other electronic means intended to preserve the original graphic and pictorial appearance of a document, or by combination of
such means, will constitute effective execution and delivery of this Agreement as to the parties and may be used in lieu of the original Agreement for all purposes. Signatures of the parties transmitted by facsimile, .pdf or electronic form shall be
deemed to be original signatures and shall have the same effect as manually signed originals for all purposes. 

7.5    Governing Law; Jurisdiction and Venue. 

(a)    This Agreement shall be governed by, and construed in accordance with, the laws of the State of Florida, applicable
to contracts executed in and to be performed entirely within that State. 
 (b)    Without limiting any rights or
remedies under the second sentence of Section 7.11 of this Agreement, any dispute, controversy or claim arising out of or relating to this Agreement or the Transaction Documents or the validity, interpretation, breach or termination thereof (a
“Dispute”), shall be resolved in accordance with the procedures set forth in Article IX of the Separation Agreement, which is incorporated herein by reference, which shall be the sole and exclusive procedures for the resolution of any such
Dispute unless otherwise specified below. All actions, claims and proceedings arising out of this Agreement not otherwise resolved as provided in Article IX of the Separation Agreement, together with the enforcement of any judgments or orders
resulting from such proceedings, shall be heard and determined in any state or federal court sitting in the Southern District of the State of Florida, and the parties hereby irrevocably submit to the exclusive jurisdiction of such courts (and, in
the case of appeals, appropriate appellate courts therefrom). The parties irrevocably waive the defense of an inconvenient forum to the maintenance of any such action or proceeding. Each party hereby consents to process being served in any such
action or proceeding by the delivery of a copy thereof to the addresses and set forth in Section 7.8, and each party acknowledges that such service shall constitute good and sufficient service of process or notice thereof. The consents to
jurisdiction set forth in this Section 7.5 do not constitute general consents to service of process in the State of Florida and will have no effect for any purpose except as provided in this Section 7.5. 

(c)    EACH PARTY HEREBY WAIVES TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW ANY RIGHT IT MAY HAVE TO A TRIAL BY
JURY WITH RESPECT TO ANY CLAIM, ACTION OR PROCEEDING BETWEEN THE PARTIES DIRECTLY OR INDIRECTLY ARISING OUT OF, UNDER OR IN CONNECTION WITH THIS AGREEMENT OR ANY OF THE TRANSACTIONS CONTEMPLATED HEREBY. 

7.6    Assignment and Successors. 

(a)    Neither this Agreement nor any of the rights, interests or obligations under this Agreement may be assigned or
transferred, in whole or in part, by operation of Law or 

  
 -12- 

 
otherwise, by MSF or as a result of any Law, or action of any Governmental Authority taken without the Company’s prior written consent or as a result of any Change in Control (as defined in
Section 11.1(a) of the Separation Agreement) of MSF. The Company may assign or transfer its rights and obligations hereunder, provided any successor or assign expressly assumes the Company’s rights and obligations under this Agreement. Any
purported assignment of rights or delegation of performance or obligations in violation of this Section 7.8 is void ab initio. 

(b)    This Agreement binds and benefits the parties and their respective permitted successors and assigns, and the MSF
Representatives. 
 7.7    No Third Party Beneficiaries. Nothing in this Agreement is intended to or shall confer
upon any Person other than the parties hereto any rights or remedies hereunder, whether as third beneficiaries or otherwise, except the MSF Representatives to the extent they are acting for and on behalf of MSF consistent with the Separation
Agreement and Trust Agreement to effect the transactions contemplated hereby.  
 7.8    Notices. All
notices, consents, waivers and other communications required or permitted by this Agreement will be in writing and will be deemed given to a party when (a) delivered to the appropriate address by hand or by nationally recognized overnight
courier service (costs prepaid); or (b) sent by facsimile or e-mail with confirmation of transmission by the transmitting equipment confirmed with a copy delivered as provided in clause (a), in each case
to the following addresses, facsimile numbers or e-mail addresses and marked to the attention of the person (by name or title) designated below (or to such other address, facsimile number, e-mail address or person as a party may designate by notice to the other parties): 
 If to the Company: 

220 Alhambra Circle, 12th Floor 

Coral Gables, FL 33134 

Attention: Millar Wilson 
 E-mail address: mwilson@amerantbank.com 
 with copies to: 

Ralph F. MacDonald, III 
 Jones
Day 
 1420 Peachtree Street, N.E. 

Suite 800 
 Atlanta, Georgia
30309-3053 
 Telephone:    (404) 581-8622 

E-mail: cmacdonald@jonesday.com 

  
 -13- 

 If to MSF: 

Mercantil Servicios Financieros 

Avenida Andrés Bello No. 1 

Edificio Mercanti 
 Caracas 1050,

 Venezuela 
 Attention: Luis
Alberto Fernandes 
 E-mail address: lafernandes@bancomercantil.com 

7.9    Enforcement. The parties agree that time is of the essence in the performance of this Agreement. If any of
the provisions of this Agreement are not performed in accordance with their specific terms or were otherwise breached, the parties could not be adequately compensated by monetary damages alone. Accordingly, in addition to any other right or remedy,
including damages, to which the parties may be entitled, each party shall be entitled to enforce any provision of this Agreement by temporary or permanent restraining orders, injunctions or similar equitable relief to prevent breaches or threatened
breaches of this Agreement, without posting any bond or security, or making any other undertaking. 

7.10    Severability. If any term or other provision of this Agreement is determined by a court of competent
jurisdiction to be invalid, illegal or incapable of being enforced by any Law, all other terms, provisions and conditions of this Agreement shall nevertheless remain in full force and effect. Upon such determination that any term or other provision
is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely as possible to the fullest extent permitted by applicable Law
in an acceptable manner to the end that the transactions contemplated hereby are fulfilled to the extent practical. 

7.11    Effects on Other Agreements. Except as may be provided specifically herein, this Agreement is not intended
to and shall not amend or waive any provisions of the Separation Agreement, the Distribution Trust Agreement and the Letter Agreement (as amended and together with any schedules or exhibits thereto and any provisions thereof referred to or
incorporated herein by reference). The Separation Agreement, the Distribution Trust Agreement and the Letter Agreement (including any schedules or exhibits thereto) are, as may be specifically modified hereby, reaffirmed by the parties and shall
continue in full force and effect. 
 7.12    Entire Agreement. This Agreement, and the provisions thereof and of
the Separation Agreement, the Distribution Trust Agreement, the Letter Agreement and the Underwriting Agreement (together with any schedules or exhibits hereto or thereto), referred to or incorporated herein by reference), constitute the entire
agreement and understanding between the parties to this Agreement, which supersedes all other prior agreements and understandings, both written and oral, among or between the parties with respect to the Company’s purchase of the Class B
Shares held beneficially by MSF. The provisions of this Agreement may not be explained, supplemented or qualified through evidence of trade usage or course of dealings. 

[signature page to follow] 

  
 -14- 

 IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by their
respective undersigned officers. 
  

			
	MERCANTIL BANK HOLDING CORPORATION
		
	By:	 	/s/ Millar Wilson
	Name:	 	Millar Wilson
	Title:	 	Vice Chairman and CEO

  

			
	MERCANTIL SERVICIOS FINANCIEROS, C.A.
		
	By:	 	/s/ Luis Alberto Fernandes
	Name:	 	Luis Alberto Fernandes
	Title:	 	General Counsel

 [Signature Page to Stock Purchase Agreement] 

 EXHIBIT 1 

MSF Commitments to Federal Reserve 

Mercantil Servicios Financieros, C.A. and its subsidiaries (collectively, “MSF”) agree that MSF will not directly or
indirectly engage in, or be a party to, any business transaction or relationship (including, without limitation, any receipt of funds as a depository) with Mercantil Bank Holding Corporation (“Mercantil”) or any of its subsidiaries.

 Notwithstanding this limitation, MSF may engage in the following transactions: 

 

	 	1.	 The business and transitional service relationships described in MSF’s November 28, December 7,
and December 17, 2018, letters to staff of the Federal Reserve Board regarding the spin-off of Mercantil, subject to the timelines and contractual deadlines discussed therein; 

 

	 	2.	 The acquisition by Amerant Bank, N.A. of Mercantil Bank and Trust Limited (Cayman), subject to any required
regulatory approvals; and 

  

	 	3.	 The potential lease of space at market rates by Mercantil to MSF to house certain MSF employees who perform
treasury services. 

 MSF understands that these commitments constitute conditions imposed in writing in connection with MSF’s
request for an opinion that it does not control Mercantil, and as such, may be enforced in proceedings under applicable law. 

  
 Exh. 1-1Exhibit
10.6

 

2018 Pre-movie
Advertisement Regional Agency Contract

 

This
contract was signed by the following parties in Chaoyang District, Beijing on November 12, 2018:

 

Party
A: Tianjin Wanda Media Co., Ltd.

 

Party
B: Leaping Media Group Co., Ltd.

 

After
friendly negotiation, both parties in accordance with the principle of mutual benefit and common development, on the basis of the
"Contract Law of the People's Republic of China" and other relevant laws and regulations of China, reached a cooperation
agreement reached a consensus and voluntarily signed this contract on the issue of Party B agents Party A’s pre-movie advertisement
in Liaoning Province.

 

Definitions;

 

1.
Pre-movie advertisement: In this contract, all the cooperative cinema halls of the cinemas, and the advertisements of all the movie
screenings before broadcasting. The pre-movie advertisements are divided into the national ones and local ones according to the
advertising distribution area.

 

2.
Pre-movie national advertisement: refers to the pre-movie advertisement of the same content of the same brand that is simultaneously
distributed in any city of two or more provinces (including autonomous regions and municipalities). For the pre-movie national
advertisement, the advertisements in the cities of a certain province in the country contain the regional name/telephone/address
or other regional identification content, which is still regarded as the national advertisement before the advertisement.

 

3.
Pre-movie local advertisement: refers to the advertisements of customers registered in the city or province where the agency area
is stipulated in this contract, and only in the cities or provinces where the agent domain is stipulated in this contract, not
in other cities.

 

1.
Corporation Content

 

1.1.
Corporation Form

 

1.1.1.
Party B purchases the exclusive 2-minite pre-movie advertisement investment right of the cinemas according to “Table 1”
in Party A's Liaoning Province region. The LCD static screen and splicing screen advertisements (hereinafter collectively referred
to as “LCD screen advertisements”) in the theater are given for one-minute investment promotion in the area of Liaoning
Province. Since the LCD screen advertisement is a gift, Party B cannot ask Party A for compensation for any reason.

 

Table
1. List of Cooperative theaters

 

	Province	 	Number of

theater

of 2019	 	City	 	Cinema	 	Number of

cinema

halls
	Liaoning	 	27	 	Shenyang	 	Wanda cinema(Tiexi Branch)	 	8
	 	 	Shenyang	 	Wanda cinema(Taiyuan Street Branch)	 	8
	 	 	Shenyang	 	Wanda cinema (Beiyilu Branch)	 	11
	 	 	Shenyang	 	Wanda cinema(Aoti Branch)	 	9
	 	 	Shenyang	 	Wanda cinema (Xinggongbei Street Branch)	 	8
	 	 	Dalian	 	Wanda cinema(Gaoxin Branch)	 	11
	 	 	Dalian	 	Wanda cinema (Huafu Branch)	 	7
	 	 	Dalian	 	Wanda cinema(Yifang Branch)	 	8
	 	 	Dalian	 	Wanda cinema (Ganghui Branch)	 	10
	 	 	Dalian	 	Wanda cinema(Jingkai Branch)	 	11
	
         

        

         
	 	 	 	Dalian	 	Wanda cinema (Pulan Branch)	 	7
	 	 	Dalian	 	Wanda cinema (Ganjingzi Branch)	 	9
	 	 	Dalian	 	Wanda cinema (Jinzhou Branch)	 	6
	 	 	Dalian	 	Wanda cinema (Airport Aona Branch)	 	8
	 	 	Dalian	 	Wanda cinema ( Huanan AonaBranch)	 	6
	 	 	Dalian	 	Wanda cinema (Peace Square Branch)	 	10
	 	 	Dandong	 	Wanda cinema	 	9
	 	 	Funshun	 	Wanda cinema	 	9
	 	 	Yingkou	 	Wanda cinema	 	8
	 	 	Yingkou	 	Wanda cinema(Bayuquan Wanda Branch)	 	11
	 	 	Yingkou	 	Wanda cinema(Bayuquan Aona Branch)	 	8
	 	 	Panjin	 	Wanda cinema	 	10
	 	 	 	 	Chaoyang	 	Wanda cinema	 	9
	 	 	 	 	Liaoyang	 	Wanda cinema	 	9
	 	 	 	 	Zhuanghe	 	Wanda cinema	 	7
	 	 	 	 	Jinzhou	 	Wanda cinema	 	7
	 	 	 	 	Fuxin	 	Wanda Cinema	 	9

 

 

    	 

     

    

  

1.1.2
: Definition of Pre-movie Local Advertisement and Local LCD Screen Advertisements in Liaoning Province

 

1)
An independent legal entity which industrial and commercial registration place is in Liaoning Province (including the administrative
jurisdiction of Liaoning Province, the same below),

 

2)
Secondary and below institutions or chain institutions with independent or non-independent legal person status, such as: bank branches,
telecommunications operator branches, insurance branches, enterprise branches, etc., advertising contract and secondary or lower
institutions or chain agencies in Liaoning Province The advertisements signed by the store (including the K-owned districts and
counties in Liaoning Province, the same below) and the expenses are borne by the secondary and below institutions or chain agencies
are regarded as the pre-movie local advertisement of Liaoning. The unified release of the national bank, the head office, etc.,
is the pre-movie national advertisement of Party A.

 

3)
The real estate project, whether it is a foreign enterprise or a local enterprise, as long as its real estate for sale is
located in the administrative jurisdiction of Liaoning Province and is placed in the jurisdiction, the real estate
advertisement is regarded as the pre-movie local advertisement.

 

4)
Local Auto 4S Store in Liaoning Province: The registered place of the advertising main body (i.e., the advertiser) in the
advertising contract is of the Liaoning Province region and the advertisement is placed only in the Liaoning Province region
and the same content is displayed in the same brand. The pre-movie advertisement is considered a local order.

 

5)
The pre-movie advertisement must have the regional symbol that contains at least one of the detailed address/ fix-line phone
numbers.

 

1.2.
Cooperation period: From December 27, 2018, to December 30, 2020.

 

1.3.
Pre-movie advertisement playing order: Party B’s advertisement (pre-movie local advertisement) + Party A’s advertisement
(pre-movie national advertisement) + Movie

 

1.4.
The time duration of LCD screen advertisements cannot over than 1 minute each time.

 

2.
The Rights and Obligations of Both Parties

 

2.1
Party A’s Rights and Obligations

 

(1)
During the contract period, Party A shall not accept any company other than Party B or any form of pre-movie local advertisement
in the city or province.

 

(2)
Party A has the right to publish the placement advertisement in the theater agreed in this contract, and Party B has no right to
undertake the posting of the advertisement in any form, regardless of whether the advertisement advertiser is a local enterprise
as stipulated in the contract.

 

    	 

     

    

 

(3)
Party A shall guarantee the exclusive agency qualification of the contractor of this contract and guarantee that the cooperation
with the cinema will continue to be effective during the cooperation period of this contract. If the cooperation relationship between
Party A and the contracted cooperative theater changes or terminates, Party A shall notify Party B one month in advance of the
inspection. Therefore, Party A shall not be liable for any breach of contract, and the two parties shall settle the cooperation
according to the actual cooperation cost on time ratio.

 

(4)
Party A has the right to supervise and guide the advertising sales price of Party B's contracted cooperative cinema. If the price
is lower than the price of this contract (price of 30 Secs of a hall in a month = total contract amount / number of cinemas / 12
month /4, if the sales are carried out in the month), Party A has the right to request Party B to correct the relevant actions.
If Party B does not correct within the time limit, Party A has the right to terminate/deactivate the contract unilaterally. After
the contract is terminated/dismissed, Party B shall pay the 30% of total amount of the contract as a liquidated damages. Party
A does not assume any responsibility except for the refund of the unexecuted expenses (the total amount of this contract*(number
of days not executed / 365 days) of Party B.

 

(5)
Party A has the right to review the advertising contents and copies (including digital copies) provided by Party B in accordance
with the relevant laws and regulations and the relevant regulations of the theater. If Party B's advertisement fails to pass the
Party A's examination, Party A may refuse to play them: Party A shall publish advertisements in accordance with the advertisements
provided by Party B, and Party A shall not change the materials without the consent of Party B.

 

(6)
Party A has the right to review Party B's advertising sources, and Party B shall cooperate to verify that if the advertisements
are directly or indirectly placed by Party A's national competitors (Party's national competitors include but are not limited to                                              
), the advertisements other than the pre-movie advertisements clearly defined in this contract, Party A has the right to refuse
to broadcast, resulting in breach of contract liability and the compensation shall be borne by Party B . If Party A's national
competitor changes, Party A shall promptly notify Party B that Party B shall not sign any form of advertising contract with Party
A's counterparty from the date of receipt of this letter from Party B.

 

(7)
If Party A finds that Party B has accepted the pre-movie national advertisement in the name of the pre-movie local advertisement
area list in the contract, the party A with the advertisement. After the advertisement provided by Party A has simultaneous release
in the other two (including two) cities, it is deemed that Party A has objected to the breach of contract and the violation, and
the proof is completed. Party B should stop the advertisement at the first time. If Party A finds that Party B has accepted the
national single-action before the publication, Party A has the right to not publish the single advertisement.

 

(8)
Party A shall broadcast the advertisement of Party B as scheduled according to the time and content of the advertisement execution
order. In the case of mis-casting or missed broadcasts, Party A shall replenish and release according to the principle of “double
times compensation” After compensation for the event, Party A does not need to make other compensation.

 

(9)
Party B shall fax the Advertisement Publication Execution Order (See Attachment 1) with official seal to Party A within 7-10
working days before the date of publication and send the copy and digital screening documents to the designated executives of
Party A 7-10 working days before the publication date (Thursday), the designated copying agent and contact information of
Party A. The method is as follows (if the contact changes, Party A needs to notify Party B in time):

 

(10)
Advertising Source Delivery Address:

Name
of the signatory: Muqi Zhang, Tel:

Name
of the signatory: Shen Zhang, Tel:

 

(11)
If Party A has to make a major adjustment to the playing time and the playing period due to the decoration of the theater, building
construction, additional halls, expansion of the hall, replacement of the playing equipment, etc. Party A shall notifies Party
B within 30 days after receiving the notice from the cinema in the form of a written fax (with Party seal). Both parties can negotiate
according to the actual situation and properly resolve it.

 

    	 

     

    

 

(12)
In the event of major events, unexpected events or unforeseen events leading to changes in the advertising broadcasts of Party
B, Party A shall communicate with Party B in a timely manner. In view of the situation, the two parties may negotiate according
to the actual situation and properly resolve them. Party A shall notify Party B in writing within three working days after the
incident and shall not be deemed to be in breach of contract.

 

2.2
Party A’s Rights and Obligations

 

(1)
Party B shall enjoy the exclusive pre-movie agent investment right of the contractual cinema of Liaoning Province.

 

(2)
Except for the pre-movie local advertisement investment as stipulated in this contract, Party B shall not undertake any advertisement
other than that clearly defined in this contract without the written consent of Party A, (including but not limited to pre-movie
national advertisements and film-side advertisements. Party B shall not accept advertisements directly or indirectly placed by
Party A competitors when cooperating with Party A. If Party A's national competitor changes, Party A shall notify Party B in a
timely manner. From the date of receipt of this letter from Party A, Party B shall not sign any form of advertising contract with
the competitor of Party A.

 

(3)
Party B promises to carry out the pre-movie local advertisement agency service in Party A’s cooperative cinemas in Liaoning
Province. The subscripts in this contract include the cinema in the first cooperative cinema list in the first paragraph of Article
1. If during the cooperation period, there is a newly opened cinema/new cinema in the cooperation area, (Party B understands and
recognizes the newly opened cinema of Party A/ The newly added cinemas include, but are not limited to, the theaters/halls purchased
or acquired by Party A and Party A's affiliates. There may be pre-show advertising contracts that are still in progress during
the acquisition period and after the acquisition, which prevents Party A from being able to sell the theater/hall’s pre-movie
advertisement agency l. If it cannot be sold to Party B and Party A does not constitute a breach of contract or assumes any responsibility
to Party B) Party A shall inform Party B of the relevant information. If Party B wants to purchase the advertising resources of
the corresponding advertising location area of the newly opened/added cinema, both parties shall sign an agency supplementary agreement
within 5 working days before the opening of the newly opened cinema/new movie hall. The calculation method of the newly opened
cinema/additional cinema agency price is: the actual transaction price of this contract / the total number of cinemas in Table
1 times the number of increased cinemas, of which A1 and provincial capital cities rose by 10%. If there is a newly opened cinema/additional
cinema, Party B shall sign a supplementary agency agreement within five working days after receiving the notice from Party A. It
is not possible to sign a proxy supplementary agreement for the corresponding advertising location of the newly opened cinema/new
cinema. The party has the right to authorize other company agents.

 

(4)
Party B shall not publish advertisements in Party A's theaters without any consent and authorization from Party A in any way; Party
B shall not join the list of unpurchased cinemas and advertisements in the execution orders submits to Party A every week: Once
found, Party A has the right to Immediately publish all the advertisements of Party B and cancel their agency qualifications, and
deduct the deposit.

 

(5)
Party A shall publish the advertisement on Thursday of each week, and Party B shall provide the digital format material to Party
A at least 10 working days in advance. For digital copy only, the creative should be provided to Party A at least seven working
days in advance. Party B shall submit the advertisement to Party A at least 14 working days in advance for the plastic surgery
medical advertisement because Party A needs to submit it to the cinema for review. If the creative materials produced by Party
A, Party B shall pay the corresponding production fee separately.

 

(6)
Party B shall provide Party A with relevant documents of the previous publication project at least 10 working days before the date
of publication: including but not limited to authorization of portrait rights, business license, trademark registration certificate,
advertising license, agency certificate, patent Certificates, etc., of which real estate, pharmaceuticals, alcohol, cosmetics,
medical equipment, medical institutions, health care products, etc. shall be handled in accordance with the Advertising Law or
relevant laws and regulations, the specific provisions of the relevant state departments and the regulations of the theater.

 

    	 

     

    

 

(7)
Party B shall not use languages showing “pre-movie,” “cinema line,” “movie theater,” “movie
screen,” “exclusive,” “agent,” or the contact information of itself when posting its own advertisements.

 

(8)
Party B shall not undertake advertisements for non-Wanda Cinema/other theaters, and shall not undertake advertisements containing
non-Wanda Cinema/other cinema content segments; the advertisements of non-Wanda Plaza/Other Plazas undertaken by Party B shall
not be released in Wanda Cinema or Wanda Plaza, otherwise once it was discovered, Party A had the right to immediately stop the
advertisement.

 

(9)
Party B shall place an advertisement in according to this contract, and must execute the order through the direction of the cinema.
Party B has no right to directly issue the execution order to the theater, and has no right to directly submit the material copy
to the theater and has no right to request the contents of the execution order from the theater. Otherwise, Party B shall bear
the relevant responsibilities solely for the dispute caused. If Party A causes losses to Party A, Party B shall be liable for compensation.

 

(10)
The length of the advertisement that Party B can publish must be based on 15 seconds as a unit. (such as 15 seconds, 30 seconds,
60 seconds).

 

(11)
Party B shall not select only a single theater single room for advertising in the area, and must publish it in accordance with
all the cinemas in a single theater.

 

(12)
In the case that Party A’s total advertising time does not expire, Party B may post a timeout advertisement in addition to
the local resource duration, and shall pay additional advertising fee to Party A. The selling price of this part should be negotiated
with Party A first, and Party A's quotation shall prevail. Party B shall submit the overtime media confirmation form provided by
Party A before the release. Party B shall post above issue affixed the official seal or contract chapter to Party A at least four
working days in advance. And the time-out advertising fee is paid in one lump sum before the publication. Party A has the right
not to publish the overtime advertisement if Party B accepts the overtime advertisement without the consent of Party A. The liability
for breach of contract and compensation arising therefrom shall be borne by Party B and shall have nothing to do with Party A.

 

(13)
After receiving the report of Party A's session, Party B shall sign and seal the receipt within five days after receiving the report
of the event and return the signed report or scanned copy to Party A. The report after Party B's signature or receipt returned
overdue or the report is not signed, it will be regarded as a normal broadcast without error.

 

(14) Party B shall designate personnel
to use the advertising supervision card provided by Party A to enter the theater for advertising monitoring. Party A shall ensure
that Party B's monitoring personnel can conduct normal monitoring and broadcasting activities in the theater, but Party B’s
personnel needs to monitor according to the relevant monitoring order of the theater. If Party B’s personnel have a dispute
with the theater and Party A shall not bear any responsibility. In the event that a dispute between Party B's monitor and the theater
affects Party A's cooperation with the theater, Party B shall bear all losses (including but not limited to direct and indirect
losses) caused to Party A. If the monitoring personnel of Party B discovers that the mis-broadcasting or the wrong-broadcasting,
they must contact the Party A’s designated personal at the spot, and both parties will confirm it on the spot, and Party
A's executives will negotiate with the theater to solve the problem.

 

(15) Party A has the right to stop playing
due to the abnormal playback screen and sound quality caused by the quality of Party B's advertisement copy. If the theater equipment
is damaged, Party B shall bear all responsibility.

 

(16)
Without the written consent of Party A, Party B shall not perform this contract by any third party in any form.

 

    	 

     

    

 

(17)
Party B guarantees that the advertisements releasing in the contracted theaters have obtained the relevant authorization. The advertising
contents are without any violation of any laws and regulations or infringement of the legitimate rights and interests of any third
party (including but not limited to intellectual property rights) and the relevant regulations of the cinema. If the dispute arises
from the above matters, Party B shall bear the responsibility. If Party B causes damage to Party A, Party A has the right to confiscate
the deposit. If Party B's guarantee is insufficient to compensate Party A's loss, Party B shall still be liable for full compensation.

 

(18)
If Party B doesn’t communicate with Party A in the event of a conflict between Party B’s pre-movie local advertisement
and Party A’s non-local customer marketing system and that causes losses to Party A, Party A has the right to terminate/deactivate
this agreement unilaterally and Party B shall pay Party A 30% of the contract amount of this contract as the compensation. If the
liquidated damages are insufficient to make up for the losses of Party A, Party B shall make up the compensation.

 

Party
A shall issue an invoice and margin receipt to Party B within 15 working days after receiving the cooperation fee from Party B
as scheduled.

 

(19)
Party B shall not arbitrarily contact with Party A’s other regional agents. If there is a phenomenon that the national order
is split or smuggled., Party A has the right to terminate this agreement and confiscate the deposit. At the same time, Party B
shall also pay Party A a 30% liquidated damages for the total amount of this agreement. If the liquidated damages are insufficient
to compensate Party A's losses, Party B shall make up the compensation.

 

(20)
Party B shall not conduct commercial propaganda, sign any agreement or assume any obligation in the name of Party A or Party A's
affiliated company, otherwise Party B shall bear all consequences arising therefrom.

 

(21)
Party B shall not sign an advertising contract with a time limit exceeding the term of this agreement. If this happens, Party A
has the right to terminate this agreement unilaterally and cancel the agent qualification of Party B. The advertising fee already
paid by Party B will not be refunded and the deposit will be forfeited.

 

(22)
If Party B authorizes another person to transfer or lend, resell, or resell the agency right to others for business or use without
Party A's consent, Party A has the right to terminate this agreement unilaterally and cancel Party B's agent qualification. The
fee Party B has already submitted is not refundable and the deposit is forfeited.

 

Party
A shall issue an invoice and margin receipt to Party B within 15 working days after receiving the cooperation fee from Party B
as scheduled.

 

3.
Settlement and Payment Methods

 

3.1.
Party B shall pay the cooperation fee to Party A in accordance with the contract, as specified below.

 

The
2018 annual contract guarantee payment in amount of RMB (20% of the total contract amount) should be paid before November 30, 2018.

 

The
total contract amount for 2018 is RMB                  .

 

The
payment of the contract is divided into four phases:

 

The
first payment date is: Before December 10, 2018, the payment amount is (25% of the total contract amount): RMB                   .

 

The
second payment date is: Before March 15, 2019, the payment amount is (25% of the total contract amount): RMB                  

 

The
third payment date is: Before June 15, 2019, the payment amount is (25% of the total contract amount): RMB                  .

 

The
fourth payment date is Before September 15, 2019, the payment amount is (25% of the total contract amount): RMB                  .

 

Party
A receives the cooperation fees as scheduled Within 15 working days, an equal invoice and a deposit receipt will be issued to Party
B.

 

In
the second year (2020), the contract amount must be signed by a supplementary agreement. Among them, A1 city (Shenyang, Dalian),
provincial capital city theater price (calculation method: the actual transaction price of this contract / the total number of
theaters in Table 1 of the first paragraph *the number of A 1 city, provincial capital city theaters) up 10%; Party B wants to
purchase Party A's new cinema, and the price of the new cinema will be separately included in the contract amount. If the 2019
annual guarantee is less than 20% of the total contract amount in 2020, Party B must make up before November 20, 2019. Party B
shall pay Party A the cooperation fee according to the payment method of 2019, that is, pay the 2020 annual contract payment before
December 20, 2019.

 

    	 

     

    

 

3.2.Refund
and Deduction

 

(1)
If Party B strictly abides by the contract and operates the agency and pays all the cooperation fees as agreed in the contract,
Party A shall refund the full deposit before January 31, 2021.

 

(2)
If Party B has a breach of contract that Party A considers to be serious (including but not limited to Party B's breach of contract
as described in this contract), Party A has the right to terminate/unsubscribe the contract unilaterally and not to return the
full deposit and the fees already executed.

 

3.3
The cost of the creative production is not included in the above cooperation fee. If Party B needs Party A to provide the production
material service, it shall submit the material that meets the screen playback specifications to Party A before 7 working days of
each publication, and Pre-production payment should be done before completion production .Single creative conversion < 15 seconds
costs RMB , 30 seconds single creative conversion costs RMB , 45 seconds creative conversion fee equals to 15 seconds fee + 30
seconds fee; 60 seconds creative conversion’s fee equals to 30 seconds fee + 30 seconds fee.

 

3.4
Party A’s Account Information

Account
Name: Tianjin Wanda Media Co., Ltd

Bank
of Deposit:

Account
Number:

 

3.5
The two parties confirmed that there will be no cash transactions in the agreement period (excluding bank transactions), and Party
A will not accept any cash payments. Party B promises that, except when agreed by both parties in a written agreement, it will
not require Party A to accept cash payments. Party B will be responsible for any conflicts caused by cash payments, if any.

 

4.
Liability for Breach of Contract

 

4.1.
Both Party A and Party B shall stipulate their respective obligations in accordance with this contract. If either party fails to
perform its obligations as stipulated in this contract or fails to perform its obligations or causes this agreement to fail to
be fulfilled, For breach of contract, the defaulting party shall, in accordance with this contract, direct the compensate the observant
party for the loss.

 

4.2.
Dealing with Party A's breach of contract:

 

(1)
In the contract period, if Party A does not ensure that Party B has exclusive agency rights in the above-mentioned cinemas (the
third party acts as the sole agent of Party B as stipulated in this contract), except for the second paragraph of Article 2 of
this contract. Except for the agreement, Party B has the right to notify Party A in writing. Party A shall check the situation
after receiving the notice. If, Party B's written report is true and Party A shall correct it within 3 working days.

(2)
If the public service advertisements undertaken by the theater for coordinating local administrative relations are not in violation
of this contract.

 

4.3.
Dealing with Party B's breach of contract:

 

(1)
If Party B delays payment of any fees stipulated in this contract, Party A has the right to request Party B to pay the late payment
fee of 0.5% of the cooperation amount and has the right to refuse and stop the advertisement of Party B. The advertising fee of
Party B will not be deducted during the stop-broadcasting period. Party A does not assume any responsibility for the consequences.
If Party B fails to pay the payment and the default period exceeds 15 days, Party A has the right to terminate this contract unilaterally.
At the same time, Party B shall pay Party A 30% of the contractual cooperation amount, and Party A shall have the right to deduct
all the performance bond of this contract from being refunded. If the liquidated damages are insufficient to make up for the losses
of Party A, Party B shall make up the compensation.

 

    	 

     

    

 

(2)
If Party B violates Articles 2.2(7) (8) (16) (20) of this contract, Party
A has the right to confiscate the deposit.

 

(3)
If Party B violates Articles 2.2(11) (13) of this contract, Party A has the right to confiscate the
5% deposit. If the circumstances are serious, Party A has the right to terminate/cancel the contract and confiscate all the deposit.

 

(4)
If Party B violates 2.1 (6) and 2.2 (2) of this contract, that Party B undertakes the advertisements other than the local advertisements
clearly defined in this contract or undertake the direct or indirect advertisement of the local or non-local advertisements of
Party A’s national competition companies, Party B shall pay Party A 100% amount of the contract and Party A has the right
to deduct all the performance bond of this contract and will not refund it. Party A has the right to unilaterally terminate the
contract without any liability. If the liquidated damages are insufficient to make up for the losses of Party A, Party B shall
make up the compensation.

 

(5)
If Party B’s sales price is lower than the contractual advertising price, which affects Party A’s advertising sales
or causes customer complaints, Party B shall compensate all the losses caused to Party A (including but not limited to direct losses
and indirect losses), Party A also has the right to unilaterally terminate the contract and confiscate all deposit.

 

(6)
Party B shall bear the confidentiality obligation of the cooperation content and price of this contract. Without the written permission
of Party A, Party B shall not notify the contract cooperation terms and cooperation price to any other third-party company or individual.
Otherwise, Party A has the right to terminate the contract and Party B will compensate Party A for breach of contract in the amount
of 30% of the contract amount. If the liquidated damages are insufficient to make up for the losses of Party A, Party B shall make
up the compensation.

 

(7)
After the signing of this contract, Party B shall not cooperate with Party A's national or local competition companies in the contracted
theaters for agency business during the contract period. In case of violation of this agreement, Party A has the right to terminate
the cooperation relationship with Party B. At the same time, Party B is willing to make Party B compensation for breach of contraction
the amount of 30% of the contract amount, and Party A has the right to deduct all the performance bond of this contract. If the
liquidated damages are insufficient to make up for the losses of Party A, Party B shall make up the compensation.

 

(8)
Party B shall strictly keep confidential the business-related information provided by Party A (including but not limited to movie
box office data, training materials, etc.), if Party B’s losses are caused by Party A’s disclosure of relevant information,
Party B shall compensate all losses of Party A (including but not limited to direct losses and indirect losses) and Party A has
the right to unilaterally terminate the contract without any liability.

 

(9)
Before the expiration of the contract, if Party B shall terminate or terminate this contract without the written consent of Party
A, Party A has the right to deduct all the performance bond of this contract and Party B will compensate Party A for breach of
contract in the amount of 30% of the contract amount. If the liquidated damages are insufficient to make up for the losses of Party
A, Party B shall make up the compensation.

 

5.
Others

 

5.1.
Termination of the Contract:

 

1)
This contract can be terminated by mutual agreement, but a separate written agreement shall be signed.

 

2)
This contract will be terminated from the date of completion of this contract.

 

5.2.
If Party A's cooperation with all the theaters in this contract is terminated early, this contract shall be terminated at the same
time. Party A shall return the contracted amount that has been received but not executed to Party B. Party B shall pay the amount
that has executed but has not yet paid.

 

    	 

     

    

 

5.3.
Settlement of disputes: If there is a dispute arising from the performance of this contract, the two parties shall settle the dispute
through friendly negotiation. When the negotiation fails, either party has the right to file a lawsuit in the people's court where
the contract is signed.

 

5.4.
Contract validation: This contract shall become effective on the date of the seal of both parties.

 

5.5.
Force Majeure: In the course of performance of this contract, if any party of this contract cannot perform part or all of the contract
terms due to force majeure (including legal changes and government orders), the party that suffers force majeure does not need
to bear any responsibility, but it shall notice the other party in writing within 10 days since the force majeure occurred. If
the above situation causes the theater to stop broadcasting, the contract time will be postponed according to the actual number
of days of suspension. If the theater is closed due to the above circumstances, Party A shall notify Party B in writing within
seven days, and this contract will be terminated naturally. Party A shall return the contracted amount that has been received but
not executed to Party B. In case of other special circumstances, Party A and Party B shall resolve the dispute through negotiation.

 

5.6.
Prohibition of Commercial Bribery:

 

(1)
Both Party A and Party B shall strictly abide by the Criminal Law of the People's Republic of China and the Law of the People's
Republic of China against Unfair Competition, the Provisional Regulations on the Prohibition of Commercial Bribery and the Opinions
on Several Issues Concerning the Application of Laws in the Handling of Commercial Bribery Criminal Cases, etc., to prohibit the
commercial bribery and other improper business practices.

 

(2)
Both parties confirm that commercial bribery means that Party B (Party A) or its staff members shall give Party A (Party B) personnel
a business interest or a special commercial treatment for the purpose of facilitating the transaction or obtaining more business
benefits from Party A (Party B). Act of illegitimate interests including but not limited to providing:

 

1)
Promotional fees, publicity fees, sponsorship fees, research fees, labor costs, consulting fees, commissions or reimbursement of
various fees, membership cards containing credit cards, token cards (vouchers), travel, inspection, and home decoration.

 

2)
Borrowing, financing guarantees, commodity sales, rebates, shopping discounts, home purchases, gifts (such as souvenirs, holiday
gifts, etc.), gifts, entertainment, entertainment, etc.

 

3)
Any legal liability for the above-mentioned improper interests provided by the staff member to accept the other party's unfair
advantage, the party shall not be able to claim the reduction or deduction of any fees payable or refuse to perform other contractual
obligations. .

 

5.7.
Both Party A and Party B shall affix a copy of their business license to the other party and keep it for the record.

 

5.8
The official contract text shall be delivered to the communication address agreed in this contract by personal delivery, registered
mail or express delivery service. All notices, opinions, requests or other communications and contacts issued in the execution
of this contract shall be in writing. The contact address and contact number at the beginning of this agreement are valid delivery
methods designated by the parties. If a party relocates and changes phones, it shall notify the other party in writing within two
days of relocation or change of the phone, if the party relocates or changes. If the contact number causes the other party to be
unable to contact, the consequences shall be borne by the party. By fax, mail, registered mail or by post, it is deemed to be served
when the fax, mail, registered mail or post is sent.

 

5.9
After the expiration of this contract, Party B has the priority  to renew the lease under the same conditions.

 

5.10
If the contract is not completed, the relevant clauses may be changed or the contract may be terminated after the agreement between
the two parties. However, a supplementary agreement shall be signed separately. The supplementary agreement shall be attached to
this contract and have the same legal effect as this contract.

 

5.11.
This contract has four copies, each party has two copies, which has the same legal effect.

 

    	 

     

    

 

	Party A: Tianjin Wanda Media Co., Ltd.
	Address: 28th Floor, Zhongyu Building, No 6, Gongtibei Road, Chaoyang District, Beijing
	Contact Person: Shen Zhang
	Signature:	/s/ Shen Zhang	 
	Email:
	Contact Number:

  

	Party B: Leaping Media Group Co., Ltd.
	Address: Room 2010, Huarun Center, Jiansheda Road, Tiexi District, Shenyang
	Contact Person: Tao Jiang
	Signature:	 /s/ Tao Jiang	 
	Email: 
	Contact Number:
	Fax: 
	Date:

  

    	 

     

    

 

Attachment1:
Wanda Media Regional Agency Advertising Execution Form

  

Wanda
Media Regional Agency Advertising Execution Form

 

	Wanda Media Regional Agency Advertising Execution Form
	Province	 	 	 	 	 	 	City	 	 	 	 
	Name of cinema
	Release time	 	 	 	 	 	 	 	 	 	Tabulation date	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	No	 	Ad Situation	 	Ad name	 	Copy name	 	Time duration	 	Start time	 	Finish time	 	Location
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Total	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	Remark

 

    	 

     

    

 

Attachment
2: Pre-movie advertisement agency authorization letter

 

Pre-movie
advertisement agency authorization letter

 

We
entrust Leaping Media Group Co., Ltd. to act as the exclusive agent of Party A's 113 cinema halls in 11 theaters in the Liaoning
region. Pre-movie advertisement playing order: Party B’s advertisement (pre-movie local advertisement) + Party A’s
advertisement (pre-movie national advertisement) + Movie.

 

This
authorization period will be effective from December 28, 2017 to December 26, 2018.

 

List
of corporated cinemas

 

	Province	 	Number of

theater

of 2019	 	City	 	Cinema	 	Number of

cinema

halls
	Liaoning	 	27	 	Shenyang	 	Wanda cinema(Tiexi Branch)	 	8
	Shenyang	Wanda cinema(Taiyuan Street Branch)	8
	Shenyang	Wanda cinema (Beiyilu Branch)	11
	Shenyang	Wanda cinema(Aoti Branch)	9
	Shenyang	Wanda cinema (Xinggongbei Street Branch)	8
	Dalian	Wanda cinema(Gaoxin Branch)	11
	Dalian	Wanda cinema (Huafu Branch)	7
	Dalian	Wanda cinema(Yifang Branch)	8
	Dalian	Wanda cinema (Ganghui Branch)	10
	Dalian	Wanda cinema(Jingkai Branch)	11
	Dalian	Wanda cinema (Pulan Branch)	7
	Dalian	Wanda cinema (Ganjingzi Branch)	9
	Dalian	Wanda cinema (Jinzhou Branch)	6
	Dalian	Wanda cinema (Airport Aona Branch)	8
	Dalian	Wanda cinema ( Huanan AonaBranch)	6
	Dalian	Wanda cinema (Peace Square Branch)	10
	Dandong	Wanda cinema	9
	Funshun	Wanda cinema	9
	Yingkou	Wanda cinema	8
	Yingkou	Wanda cinema(Bayuquan Wanda Branch)	11
	Yingkou	Wanda cinema(Bayuquan Aona Branch)	8
	Panjin	Wanda cinema	10
	Chaoyang	Wanda cinema	9
	Liaoyang	Wanda cinema	9
	Zhuanghe	Wanda cinema	7
	Jinzhou	Wanda cinema	7
	Fuxin	Wanda Cinema	9

 

    	 

     

    

 

Attachment
3: Overtime Media Confirmation

 

Regional
Agency Overtime Media Confirmation

(Clients’ Confirmation)

 

	Customer Company Name:	 	 Manager:	 
	Advertising brand:	 	 Advertising screen content:	 
	Media Provider:	 	 Manager:	 
	Release details:	 	 	 

 

	Media
    type	 	Release
    city	 	Release
    time range	 	Number
    of release cinemas	 	Duration
    (Secs)	 	Location
	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 
	
        Publishing
fee:                                                         Production
cost:

         

        Total
amount:

 

Payment
plan: 100% of the advertising fee will be paid at least four working days before the publication (specific to the year, month and
day of payment). After receiving the payment, the media provider will provide the customer with the corresponding amount of VAT
invoice on a quarterly basis.

 

Other supplementary
information:

 

Remarks:

1.
Please consult the media provider if you have any questions about advertising services.

 

2.
The two parties who placed the movie list will confirm in writing or email (the customer company authorized email: )

In
accordance with established practice, the media provider has the right to make no more than 10% adjustments in the placements listed
in the theater schedule (ie, the number of screened events in the total number of movie theaters does not exceed 10%). The party
shall ensure that the number of movie theaters actually released is not less than the number of agreed movie rooms. The media provider
can notify by email, and the customer can confirm it, however in the case that more than 10% of changes has been made, it must
be confirmed in writing by both parties.

 

    	 

     

    

 

3.
If the client fails to pay on time, or fails to provide the commercial document on time, it is deemed that the customer has breached
the contract, and the media provider has the right to sell it separately without any liability, and the client may not waive all
the payment obligations under this confirmation.

 

4.
This confirmation form is valid after the customer confirms with stamp and is deemed to be the basis for the customer to confirm
the delivery. If there are no special requirements, the media provider will provide advertising services in accordance with the
media's access service standards and procedures. Both parties may sign the contract within 5 working days after the stamp as a
supplement to this confirmation. If the parties have not signed a contract, the agreement will be subject to the confirmation of
the confirmation, and the customer will be deemed to have confirmed the delivery.

 

5.
The latest submission time for the confirmation form after the client confirms the stamp is the first 12 working days of the previous
issue.

 

6.
This confirmation form was signed in Chaoyang District, Beijing.

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