Document:

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                                                                   Exhibit 10.31

                              EMPLOYMENT AGREEMENT
                              --------------------

     Employment Agreement, dated the 1st day of October, 1999 by and between
Steven Freeman (the "Employee") and Boron, LePore & Associates, Inc., a Delaware
corporation (the "Company").  In consideration of the mutual promises and
covenants herein contained, the parties hereto agree as follows:

     1.   Employment.
          ----------

          Subject to the provisions of Section 6, the Company hereby employs the
Employee and the Employee accepts such employment upon the terms and conditions
hereinafter set forth.

     2.   Term of Employment.
          ------------------

          Subject to the provisions of Section 6, the term of the Employee's
employment pursuant to this Agreement shall commence on and as of the date
hereof (the "Effective Date") and shall terminate on the second anniversary of
the Effective Date; provided, however, that the term of the Employee's
employment pursuant to this Agreement shall be extended automatically for
successive one-year periods ending on the relevant anniversary of the Effective
Date unless either party gives the other notice no later than 270 days prior to
the scheduled termination date (i.e., the second anniversary of the Effective
Date or any later anniversary) of his or its determination not to extend the
term of the Employee's employment pursuant to this Agreement, whereupon such
term of employment shall terminate as of such anniversary date; and provided
further, however, that in the event a Change of Control (as defined in Section
10 hereof) shall occur, then (subject to Sections 6 and 10) such term of
employment shall not expire by reason of non-extension by the Company pursuant
to this Section 2 prior to the date which is 18 months following such Change of
Control.  The period during which the Employee serves as an employee of the
Company in accordance with and subject to the provisions of this Agreement is
referred to in this Agreement as the "Term of Employment."

     3.   Duties.
          ------

          During the Term of Employment, the Employee (a) shall serve as an
employee of the Company with the title of President, reporting to the Chief
Executive Officer of the Company, and shall perform such duties and have such
responsibilities and shall have such additional or alternative duties as may be
reasonably determined by the Chief Executive Officer of the Company, consistent
with the general area of the Employee's experience and skills; (b) upon the
request of the Chief Executive Officer of the Company, shall serve as an officer
and/or director of the Company's subsidiaries; and (c) shall render all services
reasonably incident to the foregoing.  The Employee hereby accepts such
employment, agrees to serve the Company in the capacities indicated, and agrees
to use his best efforts in, and shall
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devote his full working time, attention, skill and energies to, the advancement
of the interests of the Company and its subsidiaries and the performance of his
duties and responsibilities hereunder.

     4.   Salary and Bonus.
          ----------------

          (a) During the Term of Employment, the Company shall pay the Employee
a salary at the annual rate of $335,000 per annum (the "Base Salary").  Such
Base Salary shall be subject to withholding under applicable law, shall be pro
rated for partial years and shall be payable in periodic installments not less
frequently than monthly in accordance with the Company's usual practice for
executives of the Company as in effect from time to time.  The Board of
Directors or Compensation Committee of the Company shall review the Base Salary
of the Employee at least annually, but such salary shall not be set at a rate
lower than $335,000 per annum.

          (b) Annual Bonus.  During the Term of Employment, the Employee shall
              ------------
be entitled to participate in such executive bonus program as may be established
by the Company and then in effect, subject to and in accordance with the terms
thereof, provided that the Employee's target bonus for each year shall be 60% of
the Employee's Base Salary and that the maximum amount of the Employee's bonus
for each year shall be 200% of the Employee's Base Salary.  Notwithstanding the
foregoing, the Employee's bonus for the Company's fiscal year ending December
31, 1999 shall be pro rated for the portion of the year that the Employee is
employed by the Company and shall be based upon the same criteria as have been
established for other executives of the Company for the Company's 1999 fiscal
year.

          (c) Start Bonus.  The Company shall pay the Employee a start bonus of
              -----------
$250,000, to be paid as follows:  (i) $75,000 payable on the Effective Date;
(ii) $75,000 payable on January 1, 2000; and (iii) $100,000 payable on April 1,
2000, provided, however, that such payments shall only be made if the Employee
remains employed by and in good standing with the Company on the date such
payment is otherwise due.

     5.   Benefits.
          --------

          (a) During the Term of Employment, the Employee shall be entitled to
participate in any and all medical, pension, dental and life insurance plans,
disability income plans, stock incentive plans, retirement arrangements and
other employment benefits as in effect from time to time for executive officers
of the Company generally.  Such participation shall be subject to (i) the terms
of the applicable plan documents (including, as applicable, provisions granting
discretion to the Board of Directors of the Company or any administrative or
other committee provided for therein or contemplated thereby); and (ii)
generally applicable policies of the Company.

                                       2
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          (b) Notwithstanding the foregoing, during the Term of Employment the
Company shall reimburse the Employee for a Company automobile, up to $750 per
month, in accordance with the Company's practices for executive officers, as in
effect from time to time.

          (c) The Company shall promptly reimburse the Employee for all
reasonable business expenses incurred by the Employee during the Term of
Employment in accordance with the Company's practices for executive officers of
the Company with a similar level of responsibility, as in effect from time to
time.

          (d) During the Term of Employment, the Employee shall receive paid
vacation annually in accordance with the Company's practices for executive
officers, as in effect from time to time, but in any event not less than four
(4) weeks per calendar year.

          (e) The Company will purchase on behalf of the Employee a term life
insurance policy providing a death benefit of $1,000,000 in the event of the
Employee's death and naming such person or persons as the Employee may designate
as loss payee or payees. The obligation to purchase and the maintenance of such
life insurance policy during the Term of Employment, however, shall be
contingent upon (i) the Employee's satisfactory completion of all requirements
in connection therewith including, without limitation, a physical examination,
and (ii) the annual premium payments for such policy not exceeding $5,000;
provided, however, that if such amount is not adequate to cover a policy with a
death benefit of $1,000,000, the Company shall purchase a term life insurance
policy providing for the maximum death benefit payable for an annual premium of
$5,000.

          (f) During the Term of Employment, the Company shall pay for the one-
time initiation fee and the regular club dues in connection with the Employee's
association with a club of the Employee's choice, provided that the Company's
obligations under this Section 5(f) shall not exceed $25,000 with respect to the
one-time initiation fee and $6,000 per annum with respect to the regular club
dues.

          (g) Compliance with the provisions of Section 4(b) or Section 5 shall
in no way create or be deemed to create any obligation, express or implied, on
the part of the Company or any of its affiliates with respect to the
continuation of any particular benefit or other plan or arrangement maintained
by them or their subsidiaries as of or prior to the date hereof or the creation
and maintenance of any particular benefit or other plan or arrangement at any
time after the date hereof, except as provided in Sections 5(b), 5(c), 5(d),
5(e) and 5(f).

     6.   Termination of Employment of the Employee.
          -----------------------------------------

          Prior to the expiration of the Term of Employment as provided in
Section 2 hereof, this Agreement may or shall (as applicable) be terminated as
follows:

          (a) At any time by the mutual consent of the Employee and the Company.

                                       3
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          (b) At any time for "cause" by the Company upon written notice to the
     Employee.  For purposes of this Agreement, a termination shall be for
     "cause" if:

               (i) the Employee shall commit an act of fraud, embezzlement,
          misappropriation or breach of fiduciary duty against the Company or
          any of its subsidiaries, or shall be convicted by a court of competent
          jurisdiction of, or shall plead guilty or nolo contendere to, any
          felony or any crime involving moral turpitude; or

               (ii)  the Employee shall commit a breach of any of the covenants,
          terms or provisions hereof, which breach has not been remedied within
          thirty (30) days after delivery to the Employee by the Company of
          written notice of the facts constituting the breach; or

               (iii)  the Employee shall have failed to comply with written
          instructions from the Company's Chief Executive Officer, which are
          reasonable and consistent with Section 3, or shall have substantially
          failed to perform the Employee's duties hereunder for a period of
          thirty (30) days after written notice from the Company.

          Upon termination for cause as provided in this Section 6(b), (A) all
     obligations of the Company under this Agreement shall thereupon immediately
     terminate other than any obligation of the Company with respect to earned
     but unpaid Base Salary and benefits contemplated hereby to the extent then
     accrued or vested, it being understood that upon any such termination the
     Employee shall not be entitled to (1) receive any bonus or portion thereof
     from the Company or any of its affiliates not then paid whether pursuant to
     Section 4 or otherwise, or (2) any continuation of benefits except as may
     be required by law, and (B) the Company shall have any and all rights and
     remedies under this Agreement and applicable law; provided, however, that
     termination of this Agreement by the Employee for Good Reason (as defined
     in Section 10) within 18 months following a Change of Control shall not be
     deemed grounds for termination pursuant to this Section 6(b).

          (c) Upon the death of the Employee or upon the permanent disability
     (as defined below) of the Employee continuing for a period in excess of one
     hundred eighty (180) consecutive days.  Upon any such termination of the
     Employee's employment as provided in this Section 6(c), all obligations of
     the Company under this Agreement shall thereupon immediately terminate
     other than (i) any obligation of the Company with respect to earned but
     unpaid Base Salary and benefits contemplated hereby to the extent accrued
     or vested through the date of termination; (ii) the obligation of the
     Company to pay the Employee or his estate cash bonuses earned as of the
     date of termination; and (iii) the obligation of the Company to pay the
     Employee or his estate a pro rated portion of the Employee's target bonus
     if the criteria for earning such bonus are achieved by a successor to the
     Employee following the termination of the Employee

                                       4
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     pursuant to this Section 6(c). As used herein, the terms "permanent
     disability" or "permanently disabled" shall mean the inability of the
     Employee, by reason of injury, illness or other similar cause, to perform a
     major part of his duties and responsibilities in connection with the
     conduct of the business and affairs of the Company, as determined
     reasonably and in good faith by the Company.

          (d) By the Employee on at least 60 days' prior written notice to the
     Company.  Upon termination by the Employee as provided in this Section
     6(d), all obligations of the Company under this Agreement thereupon
     immediately shall terminate other than any obligation of the Company with
     respect to earned but unpaid Base Salary and benefits contemplated hereby
     to the extent accrued or vested through the date of termination, it being
     understood that in the event of such a termination the Employee shall not
     be entitled to (i) receive any bonus from the Company or any of its
     affiliates not then paid whether pursuant to Section 4 or otherwise with
     respect to any period during or after the Term of Employment or (ii) any
     continuation of benefits except to the extent required by law.

          (e) At any time without "cause" (as defined in Section 6(b)) by the
     Company upon written notice to the Employee.  In the event of termination
     of the Employee by the Company pursuant to this Section 6(e), the Company
     shall continue to make Base Salary payments to the Employee in the manner
     contemplated by Section 4(a) from the date of termination through the first
     anniversary of the date on which such termination occurs, and the Company
     shall also remain obligated to pay the full amount of the target bonus
     contemplated by Section 4(b) for the year in which such termination occurs,
     whether or not such bonus is earned or would otherwise have been paid, at
     the time it otherwise would have paid such bonuses; subject, however, to
     the provisions of Section 10 in the event any such termination occurs
     within 18 months following any Change of Control.  Notwithstanding the
     foregoing, if the Employee's employment terminates pursuant to Section 6(e)
     or 6(f) in the 18 months following a Change of Control and at the time of
     such termination no target bonus shall be in effect or such target bonus
     shall be lower than the higher of the Employee's target bonuses (whether
     paid or not) for each of the two most recent years, then in such
     circumstances the bonus payment of the Employee's severance which is
     otherwise used to determine the amount payable pursuant to this Agreement
     shall be the higher of the Employee's target bonuses for the two most
     recent years and all amounts due shall be paid promptly following such
     termination.  Such payments of bonus and Base Salary amounts contemplated
     by Section 6(e) or 6(f) are agreed by the parties hereto to be in full
     satisfaction, compromise and release of any claims arising out of the
     Employee's employment or termination thereof pursuant to this Section 6(e)
     or Section 6(f).  In any case the payment of all such amounts under
     Sections 6(e) or 6(f) shall be contingent upon the Employee's compliance
     with Section 8 below and the Employee's delivery of a general release upon
     termination of employment covering all matters arising under or connection
     with this Agreement.  Such release shall be in a form reasonably
     satisfactory

                                       5
<PAGE>

     to the Company, it being understood that no severance benefits shall be
     provided unless and until the Employee determines to execute and deliver
     such release.

          (f) The Employee shall have the right to terminate his employment
     hereunder (i) in the event of a material default by the Company in the
     performance of its obligations hereunder, after the Employee has given
     written notice to the Company specifying such default by the Company and
     giving the Company a reasonable time, not less than 30 days, to conform its
     performance to its obligations hereunder or (ii) without limitation of
     clause (i), for Good Reason during the 18 months following any Change of
     Control as contemplated by Section 10.  The rights and obligations of the
     parties shall be as set forth in Section 6(e) and Section 10, as
     applicable, in the event of any such termination.

          (g) In the event either party gives a notice of non-renewal to be
     effective as of any anniversary hereof as contemplated by Section 2, then
     all obligations of the parties hereunder shall terminate as of the end of
     the Term of Employment except as contemplated by Sections 7, 8, 9, 11, 12,
     13 and 14 hereof.

     7.   Confidentiality; Proprietary Rights.
          -----------------------------------

          (a) In the course of performing services hereunder, on behalf of the
Company (for purposes of this Section 7, including all predecessors of the
Company) and its affiliates, the Employee has had and from time to time will
have access to confidential records, data, customer lists, trade secrets and
other confidential information owned or used in the course of business by the
Company and its affiliates (the "Confidential Information").  The Employee
agrees (i) to hold the Confidential Information in strict confidence; (ii) not
to disclose the Confidential Information to any person (other than in the
regular business of the Company or its affiliates); and (iii) not to use,
directly or indirectly, any of the Confidential Information for any competitive
or commercial purpose other than on behalf of the Company and its affiliates;
provided, however, that the limitations set forth above shall not apply to any
Confidential Information which (A) is then generally known to the public; (B)
became or becomes generally known to the public through no fault of the
Employee; or (C) is disclosed in accordance with an order of a court of
competent jurisdiction or applicable law.  Upon the termination of the
Employee's employment with the Company for any reason, all Confidential
Information (including, without limitation, all data, memoranda, customer lists,
notes, programs and other papers and items, and reproductions thereof relating
to the foregoing matters) in the Employee's possession or control, shall be
immediately returned to the Company or the applicable affiliate and remain in
its or their possession.

          (b) The Employee recognizes that the Company and its affiliates
possess a proprietary interest in all of the information described in Section
7(a), subject to the provisions and limitations thereof, and have the exclusive
right and privilege to use, protect by copyright, patent or trademark, or
otherwise exploit the processes, ideas and concepts described therein to the
exclusion of the Employee, except as otherwise agreed between the Company and
the

                                       6
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Employee in writing. The Employee expressly agrees that any products,
inventions, discoveries or improvements made by the Employee or his agents or
affiliates in the course of the Employee's employment, including any of the
foregoing which is based on or arises out of the information described in
Section 7(a), shall be the property of and inure to the exclusive benefit of the
Company. The Employee further agrees that any and all products, inventions,
discoveries or improvements developed by the Employee (whether or not able to be
protected by copyright, patent or trademark) during the course of his
employment, or involving the use of the time, materials or other resources of
the Company or any of its affiliates, shall be promptly disclosed to the Company
and shall become the exclusive property of the Company, and the Employee shall
execute and deliver any and all documents necessary or appropriate to implement
the foregoing.

          (c) The Employee agrees, while he is employed by the Company, to offer
or otherwise make known or available to it, as directed by the Chief Executive
Officer of the Company and without additional compensation or consideration, any
business prospects, contacts or other business opportunities that he may
discover, find, develop or otherwise have available to him in any field in which
the Company or its affiliates are engaged.

     8.   Non-Competition.
          ---------------

          In view of the fact that any activity of the Employee in violation of
the terms hereof would deprive the Company and its subsidiaries, if any, of the
benefits of their bargain under this Agreement, as a material inducement to and
a condition precedent of the Company's payment obligations hereunder and the
other covenants set forth herein, and to preserve the goodwill associated with
the Boron, LePore business, the Employee hereby agrees that during the term of
the Employee's employment with the Company and its subsidiaries and thereafter
for a period of one year following the termination of the Employee's employment
with the Company, regardless of the circumstances of termination, he will not,
without the express written consent of the Company, directly or indirectly,
anywhere in the United States, engage in any activity which is, or participate
or invest in, or provide or facilitate the provision of financing to, or assist
(whether as owner, part-owner, shareholder, partner, director, officer, trustee,
employee, agent or consultant, or in any other capacity), any business,
organization or person other than the Company (or any affiliate of the Company),
whose business, activities, products or services are competitive with any of the
business, activities, products or services conducted or offered by the Company
and its subsidiaries at the time of the termination of Employee's employment
with the Company, which business, activities, products and services shall
include in any event peer influence meetings, telemarketing activities, contract
sales, field force logistics services and outsource marketing involving
pharmaceutical and healthcare companies.  Without implied limitation, the
foregoing covenant shall include hiring or engaging or attempting to hire or
engage for or on behalf of himself or any such competitor, any officer or
employee of the Company or any of its direct and/or indirect subsidiaries,
encouraging for or on behalf of himself or any such competitor, any such officer
or employee to terminate his or her relationship or employment with the Company
or any of its direct or indirect subsidiaries, soliciting for or on behalf of
himself or any such competitor any client of

                                       7
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the Company or any of its direct or indirect subsidiaries and diverting to any
person (as defined in Section 14) any client or business opportunity of the
Company or any of any of its direct or indirect subsidiaries.

     Notwithstanding anything herein to the contrary, the Employee may make
passive investments in any enterprise the shares of which are publicly traded if
such investment constitutes less than five (5%) percent of the equity of such
enterprise.

     The Employee acknowledges that neither the Employee nor any business entity
controlled by him is a party to any contract, commitment, arrangement or
agreement which could, following the date hereof, restrain or restrict the
Company or any subsidiary or affiliate of the Company from carrying on its
business or restrain or restrict the Employee from performing his obligations
under this Agreement and as of the date of this Agreement the Employee has no
business interests in or relating to the pharmaceutical industry whatsoever
other than his interest in the Company, or interests in public companies of less
than five (5%) percent.  The Employee further acknowledges that he will not
bring to the premises of the Company any copies or other tangible embodiments of
non-public information belonging to or obtained from any previous employment or
other party.

     9.   Specific Performance; Severability.
          ----------------------------------

          It is specifically understood and agreed that any breach of the
provisions of Section 7 or 8 hereof by the Employee is likely to result in
irreparable injury to the Company and/or its affiliates, that the remedy at law
alone will be an inadequate remedy for such breach and that, in addition to any
other remedy it may have, the Company shall be entitled to enforce the specific
performance of this Agreement by the Employee and to seek both temporary and
permanent injunctive relief (to the extent permitted by law), without the
necessity of posting a bond or proving actual damages.  In case any of the
provisions contained in this Agreement shall for any reason be held to be
invalid, illegal or unenforceable in any respect, any such invalidity,
illegality or unenforceability shall not affect any other provision of this
Agreement, but this Agreement shall be construed as if such invalid, illegal or
unenforceable provision had been limited or modified (consistent with its
general intent) to the extent necessary to make it valid, legal and enforceable,
or if it shall not be possible to so limit or modify such invalid, illegal or
unenforceable provision or part of a provision, this Agreement shall be
construed as if such invalid, illegal or unenforceable provision or part of a
provision had never been contained in this Agreement.

     10.  Assignability; Change of Control.
          --------------------------------

     This Agreement shall inure to the benefit of, and be binding upon and
assignable to, successors of the Company by way of merger, reorganization,
consolidation or other sale.  In addition, if the Company sells all or
substantially all of its assets, the Company will cause this Agreement to be
assumed by the buyer and if the buyer does not assume this Agreement, such non-
assumption shall be treated as a material breach under Section 6(f).  This
Agreement may

                                       8
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not be assigned by the Employee. Notwithstanding the foregoing or any other
provision of this Agreement to the contrary, in the event of (a) the sale of all
or substantially all of the assets of the Company and its Subsidiaries to
another person or entity; (b) a merger, reorganization or consolidation in which
the holders of the Company's outstanding voting power immediately prior to such
transaction do not own a majority of the outstanding voting power of the
surviving or resulting entity immediately upon completion of such transaction;
(c) the sale of all or substantially all of the outstanding stock of the Company
to an unrelated person or entity in which the holders of the Company's
outstanding voting power immediately prior to such transaction do not own a
majority of the outstanding voting power of the surviving or resulting entity
immediately upon completion of such transaction; or (d) any other transaction or
series of transactions where the owners of the Company's outstanding voting
power immediately prior to such transaction do not own a majority of the
outstanding voting power of the surviving or resulting entity immediately upon
completion of such transaction (collectively, a "Change of Control"), if, and
within the 18 months thereafter, the Company terminates the Employee's
employment pursuant to Section 6(e) or the Employee terminates his employment
pursuant to Section 6(f), including for Good Reason (as hereinafter defined),
the Employee shall receive severance of two years Base Salary rather than one
year, payable through the second anniversary of such termination, in addition to
two times the bonus payment contemplated by Section 6(e). For purposes of this
Agreement, "Good Reason" shall mean the occurrence of any of the following
events: (A) a substantial adverse change in the nature or scope of the
Employee's responsibilities, authorities, title, powers, functions, or duties;
(B) a reduction in the Employee's annual base salary except for across-the-board
salary reductions similarly affecting all or substantially all management
employees; or (C) the relocation of the offices at which the grantee is
principally employed to a location more than fifty (50) miles from Fair Lawn,
New Jersey.

     11.  Notices.
          -------

     All notices, requests, demands and other communications hereunder shall be
in writing and shall be deemed to have been duly given if faxed (with
transmission acknowledgment received), delivered personally or mailed by
certified or registered mail (return receipt requested) as follows:

To the Company:     Boron, LePore & Associates, Inc.
                    17-17 Route 208 North
                    Fair Lawn, New Jersey  07410
                    Attention:  Patrick G. LePore, President and CEO

To the Employee:    Steven Freeman
                    c/o Boron, LePore & Associates, Inc.
                    17-17 Route 208 North
                    Fair Lawn, New Jersey  07410

                                       9
<PAGE>

or to such other address or fax number of which any party may notify the other
parties as provided above.  Notices shall be effective as of the date of such
delivery, mailing or fax.

     12.  Dispute Resolution.  In the event of a dispute between the parties
          ------------------
concerning their respective rights and obligations under this Agreement or under
any stock option agreement to which the Employee and the Company are party, that
the parties are unable to resolve amicably between themselves within sixty (60)
days of proper notice from one party to another, such dispute shall be settled
by arbitration in the State of New Jersey in an expedited manner in accordance
with the Commercial Rules of the American Arbitration Association by a duly
registered arbitrator to be selected jointly by the parties.  The decision of
the arbitrator shall be final and binding upon the parties.  Notwithstanding
anything to the contrary herein, the provisions of this Section 12 shall not
apply to any equitable remedies to which any party may be entitled to hereunder.

     13.  Litigation and Regulatory Cooperation.
          -------------------------------------

          During and after Employee's employment, the Employee shall reasonably
cooperate with the Company in the defense or prosecution of any claims or
actions now in existence or which may be brought in the future against or on
behalf of the Company which relate to events or occurrences that transpired
while the Employee was employed by the Company; provided, however, that such
cooperation shall not materially and adversely affect the Employee or expose the
Employee to an increased probability of civil or criminal litigation. The
Employee's cooperation in connection with such claims or actions shall include,
but not be limited to, being available to meet with counsel to prepare for
discovery or trial and to act as a witness on behalf of the Company at mutually
convenient times.  During and after the Employee's employment, the Employee also
shall cooperate fully with the Company in connection with any investigation or
review of any federal, state or local regulatory authority as any such
investigation or review relates to events or occurrences that transpired while
the Employee was employed by the Company.  The Company shall also provide the
Employee with compensation on an hourly basis calculated at his final base
compensation rate (calculated by taking the final base compensation rate divided
by 48 weeks of 40 hours each) for requested litigation and regulatory
cooperation that occurs after his termination of employment, and reimburse the
Employee for all costs and expenses incurred in connection with his performance
under this Paragraph 13, including, but not limited to, reasonable attorneys'
fees and costs.

     14.  Miscellaneous.
          -------------

          This Agreement shall be governed by and construed under the laws of
the State of New Jersey, and shall not be amended, modified or discharged in
whole or in part except by an agreement in writing signed by both of the parties
hereto.  The failure of either of the parties to require the performance of a
term or obligation or to exercise any right under this Agreement or the waiver
of any breach hereunder shall not prevent subsequent enforcement of such term or
obligation or exercise of such right or the enforcement at any time of any other
right hereunder or be deemed a waiver of any subsequent breach of the provision
so breached,

                                       10
<PAGE>

or of any other breach hereunder. This Agreement supersedes, terminates and in
all respects replaces all prior understandings and agreements, written or oral,
between the parties relating to the subject matter hereof (but not including any
Stock Option Agreements between the Company and the Employee). For purposes of
this Agreement, the term "person" means an individual, corporation, partnership,
association, trust or any unincorporated organization; a "subsidiary" of a
person means any corporation more than 50 percent of whose outstanding voting
securities, or any partnership, joint venture or other entity more than 50
percent of whose total equity interest, is directly or indirectly owned by such
person; and an "affiliate" of a person shall mean, with respect to a person or
entity, any person or entity which directly or indirectly controls, is
controlled by, or is under common control with such person or entity.

     IN WITNESS WHEREOF, the parties have executed this Agreement under seal as
of the date first set forth above.

                                       BORON, LePORE & ASSOCIATES, INC.

                                       By: /s/ Patrick G. LePore
                                           ------------------------------------
                                           Patrick G. LePore, President

                                       /s/ Steven Freeman
                                       ----------------------------------------
                                       STEVEN FREEMAN

                                       11<PAGE>

                                                                    Exhbit 10.32

                       INCENTIVE STOCK OPTION AGREEMENT
                  UNDER THE BORON, LEPORE & ASSOCIATES, INC.
                             AMENDED AND RESTATED
                       1996 STOCK OPTION AND GRANT PLAN

NAME OF OPTIONEE:   Steven Freeman

NO. OF OPTION SHARES:  150,000 Shares of Common Stock

GRANT DATE:    October 11, 1999

FINAL EXPIRATION DATE:  October 11, 2009

OPTION EXERCISE PRICE/SHARE:  $6.69

     Pursuant to the Boron, LePore & Associates, Inc. Amended and Restated 1996
Stock Option and Grant Plan (the "Plan"), Boron, LePore & Associates, Inc., a
Delaware corporation (the "Company"), hereby grants to the person named above
(the "Optionee"), who is an officer or full-time employee of the Company or any
of its subsidiaries, an option (the "Stock Option") to purchase on or prior to
the expiration date specified above (the "Expiration Date") all or any part of
the number of shares of Common Stock, par value $0.01 per share ("Common
Stock"), of the Company indicated above (the "Option Shares"), at the per share
option exercise price specified above, subject to the terms and conditions set
forth in this Incentive Stock Option Agreement (the "Agreement") and in the
Plan.  This Stock Option is intended to qualify as an "incentive stock option"
as defined in Section 422(b) of the Internal Revenue Code of 1986, as amended
from time to time (the "Code").  To the extent that any portion of the Stock
Option does not so qualify, it shall be deemed a non-qualified stock option.
All capitalized terms used herein and not otherwise defined shall have the
respective meanings set forth in the Plan.
<PAGE>

     1.   VESTING AND EXERCISABILITY.
          --------------------------

          (a) No portion of this Stock Option may be exercised until such
portion shall have vested.

          (b) Except as set forth below and in Section 6, and subject to the
determination of the Compensation Committee of the Board of Directors of the
Company or the Board of Directors of the Company, as applicable (the
"Committee"), in its sole discretion to accelerate the vesting schedule
hereunder, this Stock Option shall be vested and exercisable with respect to the
following number of Option Shares on the date indicated:

<TABLE>
<CAPTION>
     Incremental (Aggregate Number)
     Of Option Shares Exercisable/*/    Vesting Date
     ----------------------------       ------------
     <S>                                <C>
     1. 37,500  (37,500)                October 11, 2001
     2. 37,500  (75,000)                October 11, 2002
     3. 37,500 (112,500)                October 11, 2003
     4. 37,500 (150,000)                October 11, 2004
</TABLE>
          (c) In the event that the Optionee's Service Relationship (as
hereinafter defined) with the Company and its subsidiaries terminates for any
reason or under any circumstances, including the Optionee's resignation,
retirement or termination by the Company, upon the Optionee's death or
disability, or for any other reason, regardless of the circumstances thereof,
this Stock Option shall no longer vest or become exercisable with respect to any
Option Shares not vested as of the date of such termination from and after the

------------------------
*Subject to Section 5.

                                       2
<PAGE>

date of such termination, and this Stock Option may thereafter be exercised, to
the extent it was vested and exercisable on such date of such termination, until
the Expiration Date contemplated by Section 1(d), except as the Committee may
otherwise determine.  For purposes hereof, a "Service Relationship" shall mean
any relationship as an employee, part-time employee or consultant of the Company
or any subsidiary of the Company such that, for example, a Service Relationship
shall be deemed to continue without interruption in the event the Optionee's
status changes from full-time employee to part-time employee or consultant.

          (d) Once any portion of this Stock Option becomes vested and
exercisable, it shall continue to be exercisable by the Optionee or his or her
successors as contemplated herein at any time or times prior to the earlier of
(i) the date which is 12 months following the date on which the Optionee's
Service Relationship with the Company and its subsidiaries terminates due to
death or disability or for three months following the date on which the
Optionee's Service Relationship with the Company terminates if the termination
is due to any other reason or (ii) the date which is ten years after the Grant
Date first above written, subject to the provisions hereof, including, without
limitation, Section 6 hereof which provides for the termination of unexercised
options upon completion of certain transactions as described therein (the
"Expiration Date").

          (e) It is understood and intended that this Stock Option shall qualify
as an "incentive stock option" as defined in Section 422 of the Code.
Accordingly, the Optionee understands that in order to obtain the benefits of an
incentive stock option under Section 422 of the Code, no sale or other
disposition may be made of any Option Shares within the

                                       3
<PAGE>

one-year period beginning on the day after the day of the transfer of such
Option Shares to him or her, nor within the two-year period beginning on the day
after the grant of this Stock Option. If the Optionee disposes (whether by sale,
gift, transfer or otherwise) of any such Option Shares within either of these
periods, he or she will notify the Company within thirty (30) days after such
disposition. The Optionee also agrees to provide the Company with any
information concerning any such dispositions required by the Company for tax
purposes.

     2.   EXERCISE OF STOCK OPTION.
          ------------------------

          (a) The Optionee may exercise only vested portions of this Stock
Option and only in the following manner:  Prior to the Expiration Date (subject
to Section 6), the Optionee may deliver a Stock Option Exercise Notice (an
"Exercise Notice") in the form of Appendix A hereto indicating his or her
election to purchase some or all of the Option Shares with respect to which this
Stock Option has vested at the time of such notice.  Such notice shall specify
the number of Option Shares to be purchased.

     Payment of the purchase price for the Option Shares may be made by one or
more (if applicable) of the following methods:  (a) in cash, by certified or
bank check or other instrument acceptable to the Committee; or (b) (i) in the
form of shares of Common Stock that are not then subject to restrictions under
any Company plan and that have been held by the Optionee for at least six
months, if permitted by the Committee in its discretion; (ii) by the Optionee
delivering to the Company a properly executed Exercise Notice together with
irrevocable instructions to a broker to promptly deliver to the Company cash or
a check payable and acceptable to the Company to pay the option purchase price,
provided that in the event the Optionee chooses to pay the option purchase price
as so provided, the Optionee and

                                       4
<PAGE>

the broker shall comply with such procedures and enter into such agreements of
indemnity and other agreements as the Committee shall prescribe as a condition
of such payment procedure; (iii) by the Optionee delivering to the Company a
promissory note if the Board has authorized the loan of funds for the purpose of
exercising this Option, provided that at least par value is paid other than with
the promissory note; or (c) a combination of (a), (b)(i), (b)(ii) and (b) (iii)
above. Payment instruments will be received subject to collection.

          (b) Certificates for the Option Shares so purchased will be issued and
delivered to the Optionee upon compliance to the satisfaction of the Committee
with all requirements under applicable laws or regulations in connection with
such issuance.  Until the Optionee shall have complied with the requirements
hereof and of the Plan, the Company shall be under no obligation to issue the
Option Shares subject to this Stock Option, and the determination of the
Committee as to such compliance shall be final and binding on the Optionee.  The
Optionee shall not be deemed to be the holder of, or to have any of the rights
of a holder with respect to, any shares of stock subject to this Stock Option
unless and until this Stock Option shall have been exercised pursuant to the
terms hereof, the Company shall have issued and delivered the Option Shares to
the Optionee, and the Optionee's name shall have been entered as a stockholder
of record on the books of the Company.  Thereupon, the Optionee shall have full
dividend and other ownership rights with respect to such Option Shares, subject
to the terms of this Agreement.

          (c) Notwithstanding any other provision hereof or of the Plan, no
portion of this Stock Option shall be exercisable after the Expiration Date,
including or after such date as is contemplated by Section 6 hereof.

                                       5
<PAGE>

     3.   INCORPORATION OF PLAN.  Notwithstanding anything herein to the
          ---------------------
contrary, this Stock Option shall be subject to and governed by all the terms
and conditions of the Plan.

     4.   TRANSFERABILITY.  This Agreement is personal to the Optionee and is
          ---------------
not transferable by the Optionee in any manner other than by will or by the laws
of descent and distribution.  This Stock Option may be exercised during the
Optionee's lifetime only by the Optionee.  The Optionee may elect to designate a
beneficiary by providing written notice of the name of such beneficiary to the
Company, and may revoke or change such designation at any time by filing written
notice of revocation or change with the Company; such beneficiary may exercise
the Optionee's Stock Option in the event of the Optionee's death to the extent
provided herein.  If the Optionee does not designate a beneficiary, or if the
designated beneficiary predeceases the Optionee, the personal representative of
the Optionee may exercise this Stock Option to the extent provided herein in the
event of the Optionee's death.

     5.   ADJUSTMENT UPON CHANGES IN CAPITALIZATION.  The shares of stock
          -----------------------------------------
covered by this Stock Option are shares of Common Stock of the Company.  Subject
to Section 6 hereof, if the shares of Common Stock as a whole are increased,
decreased, changed or converted into or exchanged for a different number or kind
of shares or securities of the Company, whether through merger or consolidation,
reorganization, recapitalization, reclassification, stock dividend, stock split,
combination of shares, exchange of shares, change in corporate structure or the
like, an appropriate and proportionate adjustment shall be made in the number
and kind of shares and in the per share exercise price of shares subject to any
unexercised portion of this Stock Option.  In the event of any such adjustment
in this Stock Option, the Optionee thereafter shall have the right to purchase
the number of shares under this Stock Option at the

                                       6
<PAGE>

per share price, as so adjusted, which the Optionee could purchase at the total
purchase price applicable to this Stock Option immediately prior to such
adjustment. Adjustments under this Section 5 shall be determined by the
Committee of the Company, whose determination as to what adjustment shall be
made, and the extent thereof, shall be conclusive. No fractional shares of
Common Stock shall be issued under the Plan resulting from any such adjustment,
but the Company in its discretion may make a cash payment in lieu of fractional
shares.

     6.   EFFECT OF CERTAIN TRANSACTIONS.  In the case of (a) the dissolution or
          ------------------------------
liquidation of the Company; (b) the sale of all or substantially all of the
assets of the Company and its subsidiaries to another person or entity; (c) a
merger, reorganization or consolidation in which the holders of the Company's
outstanding voting power immediately prior to such transaction do not own a
majority of the outstanding voting power of the surviving or resulting entity
immediately upon completion of such transaction; (d) the sale of the outstanding
stock of the Company to an unrelated person or entity; or (e) any other
transaction or series of transactions where the owners of the Company's
outstanding voting power immediately prior to such transaction do not own a
majority of the outstanding voting power of the surviving or resulting entity
immediately upon completion of such transaction, this Stock Option shall no
longer vest except as the Committee may determine in its sole discretion and in
any case this Stock Option (with respect to both vested and unvested Stock
Options) shall terminate on the effective date of (or, if relevant, the record
date for determining stockholders entitled to participate in) such transaction,
unless provision is made in such transaction in the sole discretion of the
parties thereto for the assumption of this Stock Option or the substitution for
this Stock Option of a new stock option of the successor person or entity or a
parent or subsidiary thereof, with such

                                       7
<PAGE>

adjustment as to the number and kind of shares and the per share exercise price
as such parties shall agree to, and (in the case of an assumption) with
references to the Company deemed to refer to such successor entity. In the event
of any transaction which will result in such termination, the Company shall give
to the Optionee written notice thereof at least fifteen (15) days prior to the
effective date of such transaction or the record date on which stockholders of
the Company entitled to participate in such transaction shall be determined,
whichever comes first. Until the earlier to occur of such effective date or
record date, the Optionee may exercise any vested portion of this Stock Option,
but after such effective date or record date, as the case may be, the Optionee
may not exercise this Stock Option unless it is assumed or substituted by the
successor as provided above.

     7.   WITHHOLDING TAXES.  The Optionee shall, not later than the date as of
          -----------------
which the exercise of this Stock Option becomes a taxable event for federal
income tax purposes, pay to the Company or make arrangements satisfactory to the
Committee for payment of any federal, state and local taxes required by law to
be withheld on account of such taxable event.  Subject to approval by the
Committee, the Optionee may elect to have such tax withholding obligation
satisfied, in whole or in part, by authorizing the Company to withhold from
shares of Common Stock to be issued or transferring to the Company, a number of
shares of Common Stock with an aggregate Fair Market Value that would satisfy
the withholding amount due.  For purposes of this Section 7 "Fair Market Value"
on any given date means the last reported sale price at which Common Stock is
traded on such date or, if no Common Stock is traded on such date, the next
preceding date on which Common Stock was traded, as reflected on the principal
stock exchange or, if applicable, any other national stock exchange on which the
Common

                                       8
<PAGE>

Stock is traded or admitted to trading. The Optionee acknowledges and agrees
that the Company or any subsidiary of the Company has the right to deduct from
payments of any kind otherwise due to the Optionee, or from the Option Shares to
be issued in respect of an exercise of this Stock Option, any federal, state or
local taxes of any kind required by law to be withheld with respect to the
issuance of Option Shares to the Optionee.

     8.   MISCELLANEOUS PROVISIONS.
          ------------------------

          (a) EQUITABLE RELIEF.  The parties hereto agree and declare that legal
              ----------------
remedies may be inadequate to enforce the provisions of this Agreement and that
equitable relief, including specific performance and injunctive relief, may be
used to enforce the provisions of this Agreement.

          (b) CHANGE AND MODIFICATIONS.  This Agreement may not be orally
              ------------------------
changed, modified or terminated, nor shall any oral waiver of any of its terms
be effective. This Agreement may be changed, modified or terminated only by an
agreement in writing signed by the Company and the Optionee.

          (c) GOVERNING LAW.  This Agreement shall be governed by and construed
              -------------
in accordance with the laws of the State of Delaware.

          (d) HEADINGS.  The headings are intended only for convenience in
              --------
finding the subject matter and do not constitute part of the text of this
Agreement and shall not be considered in the interpretation of this Agreement.

          (e) SAVING CLAUSE.  If any provision(s) of this Agreement shall be
              -------------
determined to be illegal or unenforceable, such determination shall in no manner
affect the legality or enforceability of any other provision hereof.

                                       9
<PAGE>

          (f) NOTICES.  All notices, requests, consents and other communications
              -------
shall be in writing and be deemed given when delivered personally, by telex or
facsimile transmission or when received if mailed by first class registered or
certified mail, postage prepaid.  Notices to the Company or the Optionee shall
be addressed as set forth underneath their signatures below, or to such other
address or addresses as may have been furnished by such party in writing to the
other.

          (g) BENEFIT AND BINDING EFFECT.  This Agreement shall be binding upon
              --------------------------
and shall inure to the benefit of the parties hereto, their respective
successors, permitted assigns, and legal representatives.  The Company has the
right to assign this Agreement, and such assignee shall become entitled to all
the rights of the Company hereunder to the extent of such assignment.

          (h) COUNTERPARTS.  For the convenience of the parties and to
              ------------
facilitate execution, this Agreement may be executed in two or more
counterparts, each of which shall be deemed an original, but all of which shall
constitute one and the same document.

                  [Remainder of Page Intentionally Left Blank]

                                       10
<PAGE>

     The foregoing Agreement is hereby accepted and the terms and conditions
thereof hereby agreed to by the undersigned as of the date first above written.

                              BORON, LePORE & ASSOCIATES, INC.

                              By:    /s/ Patrick G. LePore
                                     ------------------------------------------

                              Title: Chief Executive Officer
                                     ------------------------------------------

                           Address:  BORON, LePORE & ASSOCIATES, INC.
                                     Attention: President
                                     17-17 Route 208 North
                                     Fair Lawn, New Jersey 07410

                              OPTIONEE:

                              /s/ Steven Freeman
                              -------------------------------------------------
                              Steven Freeman

                              Optionee's Address:

                              ------------------------

                              ------------------------

                              DESIGNATED BENEFICIARY:

                              -------------------------------------------------

                              Beneficiary's Address:

                              ------------------------

                              ------------------------

                                       11
<PAGE>

                                  APPENDIX A

                         STOCK OPTION EXERCISE NOTICE

Boron, LePore & Associates, Inc.
Attention:  Chief Financial Officer
17-17 Route 208 North
Fair Lawn, New Jersey 07410

Dear Sirs:

   Pursuant to the terms of my stock option agreement dated ____________ (the
"Agreement") under the Boron, LePore & Associates, Inc. Amended and Restated
1996 Stock Option and Grant Plan, I, [INSERT NAME] ___________________, hereby
[CIRCLE ONE] partially/fully exercise such option by including herein payment in
the amount of $_______ representing the purchase price for [FILL IN NUMBER OF
OPTION SHARES] __________ Option Shares.  I have chosen the following form(s) of
payment:

   [ ]  1.  Cash
   [ ]  2.  Certified or Bank Check payable to Boron, LePore & Associates, Inc.
   [ ]  3.  Other (as described in the Agreement (please describe)) ___________.

                              Sincerely yours,

                              --------------------------------------------------
                              Please Print Name

                              --------------------------------------------------
                              Signature

                                      A-1

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