Document:

EMPLOYMENT
      AGREEMENT

     

    This
      Employment Agreement (the “Agreement”) is entered into as of March 19, 2008, by
      and between Purple Beverage Company, Inc., a Nevada corporation (the “Company”),
      and Michael W. Wallace (“Employee”). The parties hereto agree as
      follows:

     

    1. Employment
      and Duties.
      The
      Company shall employ Employee in the position of Executive Vice President and
      Chief Financial Officer (or such other position of similar rank as may be
      assigned to him by the Company’s Board of Directors). Employee shall report
      directly to the Chief Executive Officer and shall perform all duties and
      obligations typically performed by a person in such position, including, without
      limitation, those certain duties and obligations stated on Exhibit A hereto
      (or
      such other duties assigned to Employee from time to time by the Chief Executive
      Officer). Employee shall devote his full business time, attention, and energies
      exclusively to the business and interests of the Company and to the performance
      of his duties and obligations under this Agreement.

     

    2. Term
      of Agreement.
      Subject
      to the provisions of Section 4, Employee and the Company retain the right to
      terminate this Agreement at any time, for any reason or no reason, and with
      or
      without Cause (as defined in Section 4.1.1), and with or without notice. Nothing
      in this Agreement shall be deemed to alter the at-will nature of Employee’s
      employment with the Company, and the at-will nature of Employee’s employment
      shall not otherwise be modified except in a writing in accordance with Section
      9
      hereof. Notwithstanding the foregoing, the provisions of Sections 5, 6 and
      10 of
      the Agreement shall survive, and continue in full force and effect, after any
      termination or expiration of this Agreement, irrespective of the reason for
      the
      termination or any claim that the termination was wrongful or
      illegal.

     

    3. Compensation
      and Other Benefits.
      The
      Company shall provide the following compensation and other benefits to Employee
      in consideration of Employee’s performance of all of his obligations under this
      Agreement:

     

    3.1 Base
      Salary.
      Subject
      to the provisions of Section 4, the Company shall pay to Employee a pro-rated
      annual base salary (the “Base Salary”) of no less than $250,000, $275,000 and
      $300,000 for the periods ending September 30, 2008, 2009, and 2010,
      respectively, less applicable withholdings. The Base Salary may be in excess
      of
      the above amounts at the sole discretion of the Board of Directors. The Base
      Salary shall be payable in accordance with the Company’s ordinary payroll
      practices in effect during the period of Employee’s employment with the
      Company.

     

    3.2 Incentive
      Compensation.
      For the
      fiscal year ending September 30, 2008 of Employee’s employment with the Company,
      Employee shall be guaranteed to earn a bonus (“Incentive Compensation”) of no
      less than $75,000 or such greater amount as determined in the sole discretion
      of
      the Board of Directors, pro-rated in accordance with the Employee’s actual
      duration of employment during such fiscal year. Additionally, for the fiscal
      year ending September 30, 2009, of Employee’s employment with the Company,
      Employee shall be guaranteed to earn Incentive Compensation of no less than
      $100,000 or such greater amount as determined in the sole discretion of the
      Board of Directors. Incentive Compensation shall be paid to Employee on the
      first applicable payroll date subsequent to the fiscal year (September
      30th)
      the
      Incentive Compensation was earned. Incentive Compensation will not be considered
      earned for a particular fiscal year unless Employee is employed with the Company
      on October 1 immediately following the close of that fiscal year ending
      September 30, except as specifically provided pursuant to Section 4.1.2.
      Furthermore, Employee acknowledges and agrees that if his employment with the
      Company is terminated pursuant to Sections 4.1.1, 4.1.2, 4.2 or 4.3 below before
      the Incentive Compensation is considered earned, Employee shall not be eligible
      for payment of Incentive Compensation for the fiscal year in which the
      termination is effective. Any provision to the contrary notwithstanding, the
      Company will make all payments under this arrangement not later than 2 months
      after the end of the fiscal year in which the payments are no longer subject
      to
      a substantial risk of forfeiture; provided that if calculation of the payment
      amount is not administratively practicable due to events beyond the employee’s
      control or if the Company has insufficient funds so that such payment would
      jeopardize the solvency of the Company, the payment may be delayed until the
      first calendar year in which the payment is administratively practicable and
      the
      funds of the Company are sufficient. 

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    3.3 Stock
      Option Plan.
      Employee shall be eligible to participate in any stock option plan that, after
      the date subsequent to the date of this Agreement, may be adopted by the Company
      and approved by the Company’s Board of Directors in its sole and absolute
      discretion (a “Stock Option Plan”). As of the effective date of this Agreement,
      Employee shall be granted (outside of any current stock option plan of the
      Company), subject to compliance with all state and federal securities laws,
      nonqualified stock options to purchase 1,663,826 shares of common stock pursuant
      to a vesting schedule. The form
      of
      grant and vesting schedule is
      attached hereto as Exhibit B. Future grants will be authorized as determined
      by
      the Company’s Board of Directors in its sole and absolute
      discretion.

     

    3.4 Fringe
      Benefits.
      As
      additional compensation under this Agreement, Employee shall be entitled to
      receive the following benefits (the “Fringe Benefits”):

     

    3.4.1 Employee
      Benefit Plans.
      The
      Company shall allow Employee to participate in such group medical, health,
      pension, welfare, and insurance plans (the “Employee Benefit Plans”) maintained
      by the Company from time to time for the general benefit of its employees of
      similar rank, as such Employee Benefit Plans may be modified from time to time
      in the Company’s sole and absolute discretion. The Company shall provide group
      medical and dental insurance for Employee and his family at the Company’s
      expense.

     

    3.4.2 Other
      Benefits.
      The
      Company shall provide Employee with an auto allowance in the amount of $1,000
      per month. The Company shall provide Employee with all other benefits and
      perquisites as are made generally available to the Company’s employees of
      similar rank under the Company’s Employee Handbook, as such Employee Handbook
      may be modified from time to time in the Company’s sole and absolute
      discretion.

     

    3.4.3 Reimbursement
      of Business Expenses.
      The
      Company shall reimburse Employee for all reasonable travel, entertainment,
      professional license fees, professional organization dues, continuing education
      costs and other expenses incurred by Employee in connection with the performance
      of his duties under this Agreement, upon submission by Employee to Company
      of
      reasonable documentation pertaining to such expenses. The Employee agrees to
      provide to the Company such information as may be reasonably necessary to
      substantiate any reimbursement or payment of the fees, costs and expenses
      described in this subsection at such time as is consistent with Company policy
      but in no event later than 30 days following the close of the calendar year
      in
      which such fee, cost or expense is incurred. Upon receipt of such
      substantiation, the Company shall pay or reimburse the fees, costs and expenses
      described in this subsection promptly in accordance with Company policy but
      in
      no event later than 2 1⁄2 months following the close of the calendar year in which
      such fee, cost or expense was incurred by the Employee. The amount of expenses
      eligible for reimbursement in a calendar year will not affect the amount
      eligible for reimbursement in another calendar year.

    
      
        
        

      

      
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    3.4.4 Vacation.
      In no
      event shall Employee accrue vacation time at a rate in excess of four weeks
      per
      year; provided,
      that
      Employee may not accrue more than six weeks of vacation. Employee will cease
      accruing vacation once Employee reaches such six-week maximum accrual and will
      commence accruing vacation again once Employee has taken sufficient vacation
      to
      fall below such six-week level.

     

    3.5 Deferred
      Compensation.
      Any
      deferred compensation (within the meaning of Section 409A of the Internal
      Revenue Code (“Section 409A”)) payable under this Agreement on account of
      Employee’s separation from service shall not commence prior to six months
      following such separation if Employee is a specified employee (within the
      meaning of Section 409A); provided,
      however,
      that,
      in determining whether Employee is a specified employee, any compensation
      realized on account of the exercise of a stock option or a disqualifying
      disposition of stock acquired through the exercise of an incentive stock option
      shall be disregarded.

     

    3.6 Sign-on
      Bonus.
      Sign-on
      Bonus, in the amount of $25,000, shall be paid to Employee on the first
      applicable payroll date subsequent the date of this Agreement.

     

    4. Termination
      or Expiration of Agreement.

     

    4.1 Termination
      at Company’s Election.
      The
      Company, with the approval of the Board, may terminate Employee’s employment at
      any time, for any reason or no reason, with or without Cause (as defined in
      Section 4.1.1), and with or without notice, subject to the provisions of
      Sections 4.1.1 and 4.1.2. “Terminate,” as used in this Agreement to determine
      the date of any payment, shall mean the date of the Employee’s “separation from
      service,” as defined by Section 409A. 

     

    4.1.1 Termination
      for Cause.
      If
      Employee’s employment is terminated for Cause, Employee shall be entitled to
      receive only the following: (i) payment of Employee’s Base Salary through
      and including the date of termination; (ii) payment of any earned but unpaid
      Incentive Compensation for the prior fiscal year pursuant to the terms of
      Section 3.2; and (iii) reimbursement of business expenses incurred prior to
      the
      date of termination in accordance with Section 3.4.3. Except as expressly set
      forth in this Section 4.1.1, Employee shall not be entitled to receive any
      Base
      Salary, Incentive Compensation or Fringe Benefits in the event Employee’s
      employment is terminated for Cause, except that Employee may continue to
      participate in the Employee Benefit Plans to the extent permitted by and in
      accordance with the terms thereof or as otherwise required by law. As used
      in
      this Agreement, “Cause” shall be defined as any of the following that has a
      material adverse effect on the Company: (a) a material breach by Employee of
      any
      term of this Agreement; (b) an intentional refusal or failure to follow the
      lawful and reasonable instructions of the Chief Executive Officer; (c) a willful
      or habitual neglect of duties; (d) misconduct on the part of Employee that
      is
      materially injurious to the Company; (e) any act of fraud or embezzlement in
      respect of the Company or any of their respective funds, properties or assets;
      (f) conviction of the Employee of a felony or of a plea of guilty or nolo
      contendre involving a felony, whether or not involving the Company; (g) willful
      misconduct or gross negligence by the participant in connection with the
      performance of the Employee’s duties to the Company or willful violation of
      Company policies; (h) intentional dishonesty by the Employee in the performance
      of the Employee’s duties to the Company; (i) any fraud, theft, misappropriation
      of or embezzlement by the Employee in connection with the performance of the
      Employee’s duties to the Company; (j) engagement by the Employee in the use of
      illegal substances or alcohol, which use has impaired the Employee’s ability, as
      determined by the Board of Directors of the Company, on an ongoing basis, to
      perform the Employee’s duties to the Company; or (k) breach by the Employee of
      any terms and conditions set forth in any non-competition, non-solicitation
      and/or non-disclosure agreement executed by the Employee. A determination of
      Cause shall be made by the Board of Directors of the Company. With regard to
      clauses (a) through (c) and (k), Employee may cure such breach within thirty
      (30) days of Employee’s receipt of written notice from the Company; provided,
      however,
      that
      such cure period shall not be applicable if, in the case of clause (a) or (k),
      the Board of Directors, in its sole discretion, has determined that such breach
      is not capable of being fully cured; provided,
      further,
      that,
      upon the second occurrence of a breach of under clauses (a) through (c) or
      (k),
      no such cure period need be extended to Employee. 

    
      
        
        

      

      
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    4.1.2 Termination
      Without Cause.
      If
      Employee is terminated by the Company without Cause, Employee shall receive:
      (i)
      payment of Employee’s Base Salary through and including the date of termination;
      (ii) payment of that amount equal to six (6) months of the Employee’s
      then-current Base Salary; (iii) payment of that amount equal to six (6) months
      of the Employee’s then-guaranteed Incentive Compensation pursuant to Section 3.2
      or, for those fiscal years ending after September 30, 2009, that amount equal
      to
      six (6) months of the Incentive Compensation paid in the previous fiscal year;
      (iv) reimbursement of business expenses incurred prior to the date of
      termination in accordance with Section 3.4.4; and (v) immediate vesting of
      all
      non-vested stock options previously granted to Employee. 

     

    4.2 Termination
      upon Death or Permanent Disability.
      This
      Agreement will terminate automatically on Employee’s death or if Employee
      becomes Permanently Disabled (as defined below). In the event of such
      termination, Employee, or his beneficiary or estate, shall be entitled to
      receive such amounts of the Base Salary, Incentive Compensation and Fringe
      Benefits as would have been payable to Employee under a termination without
      Cause under Section 4.1.2 as of the date of death or the date as of which the
      Company has determined in its sole discretion that Employee has become
      Permanently Disabled. As used in this Agreement, “Permanently Disabled” shall
      mean the incapacity of Employee due to illness, accident, or any other reason
      to
      perform his duties for a period of 90 calendar days, whether or not consecutive,
      during any 12-month period, all as determined by the Company in its sole
      discretion. All Company determinations as to the date and extent of incapacity
      of Employee shall be made by the Company’s Board of Directors, upon the basis of
      such evidence, including independent medical reports and data, as the Board
      of
      Directors in its sole discretion deems necessary and desirable. All such
      determinations of the Board of Directors shall be final.

     

    4.3 Termination
      at Employee’s Election.
      Employee
      may resign from employment with the Company for any reason by providing written
      notice to the Company prior to the date selected for resignation. If Employee
      resigns from employment, Employee shall be entitled to receive only the
      following: (i) payment of Employee’s Base Salary through and including the date
      of resignation; (ii) payment
      of any earned but unpaid Incentive Compensation for the prior fiscal year
      pursuant to the terms of Section 3.2;
      and
      (iii) reimbursement of business expenses incurred prior to the date of
      resignation in accordance with Section 3.4.3. Except as expressly set forth
      in
      this Section 4.3, in the event Employee resigns from employment, Employee shall
      not be entitled to receive any Base Salary, Incentive Compensation, Fringe
      Benefits or other items, except that Employee may continue to participate in
      the
      Employee Benefit Plans to the extent permitted by and in accordance with the
      terms thereof or as otherwise required by law.

     

    4.4 Exercise
      of Stock Options Upon Termination.
      Any
      options granted to Employee hereunder or pursuant to a Stock Option Plan shall
      cease vesting on the date of termination of Employee’s employment, except as
      specifically noted in Section 4.1.2(v), and, to the extent vested on the date
      of
      termination and not previously exercised or expired, may be exercised by
      Employee in accordance with the terms and conditions of the grant of options
      hereunder or the terms and conditions of such Stock Option Plan, as
      applicable.

    
      
        
        

      

      
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    5. Assignment
      of Intellectual Property.

     

    5.1 Purpose
      of Assignment. Employee
      understands that: (i) the Company is engaged in a continuous program of
      research, development, production, and marketing in connection with its
      business; and (ii) it is critical for the Company to preserve and protect its
      “Proprietary Information” (as defined in Section 5.6 below), its rights in
“Inventions” (as defined in Section 5.2 below), and in all other
      intellectual property rights. Accordingly, Employee enters into the Agreement
      as
      a condition of employment and continued employment with the Company, whether
      or
      not Employee is expected to create inventions or other intellectual property
      of
      value for the Company.

     

    5.2 Disclosure
      of Inventions.
      Employee will promptly disclose in writing and in confidence to the Company
      all
      inventions, improvements, designs, original works of authorship, formulas,
      processes, compositions of matter, computer software programs (whether in source
      code or object code), databases, mask works, innovations, ideas, concepts,
      discoveries, techniques, technical data, know-how, formulas, algorithms, flow
      charts, source code, object code, and trade secrets that Employee makes or
      conceives or first reduces to practice or creates, either alone or jointly
      with
      others, during the period of Employee’s employment, whether or not in the course
      of employment, and whether or not patentable, copyrightable, or protectable
      as a
      trade secret (the “Inventions”).

     

    5.3 Assignment
      of Inventions; Work Made for Hire.
      Employee acknowledges and agrees that any copyrightable works prepared by
      Employee within the scope of employment are “works made for hire” under the
      Copyright Act and that the Company will be considered the author and owner
      of
      such copyrightable works. Employee agrees that all Inventions that (i) are
      developed using equipment, supplies, facilities or trade secrets of the Company,
      (ii) result from work performed by Employee for the Company, or
      (iii) relate to the Company’s business or actual or demonstrably
      anticipated research and development (the “Assigned Inventions”) will be the
      sole and exclusive property of the Company. Attached hereto as Exhibit C is
      a
      list describing all inventions, original works of authorship, developments,
      and
      trade secrets that were made by Employee prior to the date of this Agreement,
      that belong to Employee, and that are not assigned to the Company (“Prior
      Inventions”). If no such list is attached, Employee agrees that it is because no
      such Prior Inventions exist. Employee
      acknowledges and agrees that if Employee uses any of Employee’s Prior Inventions
      in the scope of employment, or includes them in any product or service of the
      Company, Employee hereby grants to the Company a perpetual, irrevocable,
      nonexclusive, world-wide, royalty-free license to use, disclose, make, offer
      for
      sale, sell, import, copy, distribute, perform,
      display, modify and create derivative works based on such Prior Inventions
      and
      to sublicense third parties with the same rights.

     

    5.4 Assignment
      of Other Rights.
      To the
      extent that the Company does not own all right, title, and interest in, to,
      and
      under the Inventions, Employee agrees to assign, and does hereby irrevocably
      transfer and assign, to the Company: (i) all patents, patent applications,
      copyrights, mask works, trade secrets and other intellectual property rights
      anywhere in the world (both registered and unregistered) (“other intellectual
      property rights” includes, but not limited to, rights in databases and in any
      Assigned Inventions, along with any registrations of or applications to register
      such rights); (ii) any and all “Moral Rights” (as defined below) that
      Employee may have in or with respect to any Assigned Inventions; (iii) all
      licensing and contract rights in, to, and under any of the above; (iv) the
      right to all income, royalties, fees, damages, and payments payable in, to,
      and
      under any of the above; (v) the right to sue for present, past, and future
      infringement or misappropriation, or to otherwise enforce any rights and file
      any causes of action, in law and/or equity in, to, and under any of the above;
      and (vi) any other legal protections or rights throughout the world in, to,
      and under any of the above. Employee also hereby forever waives and agrees
      never
      to assert any and all Moral Rights that Employee may have in or with respect
      to
      any Assigned Inventions, even after termination of Employee’s work on behalf of
      the Company. “Moral Rights” means any rights to claim authorship of or credit on
      an Assigned Inventions, to object to or prevent the modification or destruction
      of any Assigned Inventions or Prior Inventions licensed to Company under Section
      5.3, or to withdraw from circulation or control the publication or distribution
      of any Assigned Inventions or Prior Inventions licensed to Company under Section
      5.3, and any similar right, existing under judicial or statutory law of any
      country or subdivision thereof in the world, or under any treaty, regardless
      of
      whether or not such right is denominated or generally referred to as a “moral
      right.”

    
      
        
        

      

      
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    To
      the
      extent that any and all of Employee’s right, title, and interest in, to, and
      under any intellectual property related to the Company Business (as defined
      in
      Section 6.1) have not been assigned, transferred over, set over, conveyed,
      and
      delivered to the Company or its predecessor, Venture Beverage Company, Inc.,
      Employee hereby irrevocably assigns, transfers over, sets over, conveys, and
      delivers to the Company, its successors and assigns, all of Employee’s right,
      title, and interest in, to, and under all such intellectual property, including
      any and all developed by Employee while employed or otherwise connected to
      Venture Beverage Company, Inc.

    

    5.5 Assistance.
      Employee agrees to assist the Company in every proper way to obtain for the
      Company and enforce patents, copyrights, mask work rights, trade secret rights
      and other legal protections for the Company’s Assigned Inventions in any and all
      countries. Employee will execute any documents that the Company may reasonably
      request for use in obtaining or enforcing such patents, copyrights, mask work
      rights, trade secrets and other legal protections. Employee’s obligations under
      this paragraph will continue beyond the termination of Employee’s employment
      with the Company, provided that the Company will compensate Employee at a
      reasonable rate after such termination for time or expenses actually spent
      by
      Employee at the Company’s request on such assistance. Employee appoints the
      Company’s attorneys as Employee’s attorney-in-fact to execute documents on his
      behalf for this purpose.

     

    5.6 Proprietary
      Information.
      Employee understands that employment by the Company creates a relationship
      of
      confidence and trust with respect to any information of a confidential or secret
      nature that may be disclosed to Employee by the Company or a third party that
      relates to the business of the Company or to the business of any parent,
      subsidiary, affiliate, customer or supplier of the Company or any other party
      with whom the Company agrees to hold information of such party in confidence
      (the “Proprietary Information”). Such Proprietary Information includes, but is
      not limited to, Assigned Inventions, marketing plans, product plans, source
      code, flowcharts, business strategies, financial information, forecasts,
      personnel information, customer lists and other customer information, vendor
      lists and other vendor information, internal work processes, and
      data.

     

    5.7 Name
      and Likeness Rights.
      Employee hereby authorizes the Company to use, reuse, and to grant others the
      right to use and reuse, Employee’s name, photograph, likeness (including
      caricature), voice, and biographical information, and any reproduction or
      simulation thereof, in any form of media or technology now known or hereafter
      developed (including, but not limited to, film, video and digital or other
      electronic media), to the extent that materials using Employee’s name or
      likeness were generated during Employee’s employment and such name or likeness
      is only used for purposes related to the Company’s business, such as marketing,
      advertising, credits, and presentations. 

    
      
        
        

      

      
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    6.
      Non-Competition
      and Confidential Information.

     

    6.1 Assistance
      to Competitors.
      During
      Employee’s employment with the Company, Employee and Employee’s spouse and
      immediate family members shall not own a material interest in (other than up
      to
      two percent of the voting securities of a publicly traded corporation) any
      entity or individual that competes with the Company in the Company Business.
      Employee and Employee’s spouse and immediate family members will not, without
      the Company’s prior express written consent, engage in any other employment or
      business that (i) directly competes with current or future Company Business;
      (ii) uses any Company information, equipment, supplies, facilities or materials;
      or (iii) otherwise conflicts with Company Business interests or causes a
      potential disruption of its operations. “Company Business” shall mean the
      Company’s business as it is currently conducted and any other business activity
      in which the Company is engaged at any time during the period of Employee’s
      employment with the Company.

     

    In
      the
      event of termination for Cause of Employee’s employment with the Company, all
      provisions in this Section 6.1 of the Agreement shall continue in effect for
      a
      term of three years from the termination date. In the event of termination,
      other than for Cause, of Employee’s employment with the Company, all provisions
      in this Section 6.1 of the Agreement shall continue in effect for a term of
      one
      year from the termination date.

     

    6.2 Notification.
      Employee hereby authorizes the Company to notify third parties, including,
      without limitation, customers and actual or potential employers, of the terms
      of
      this Agreement and Employee’s responsibilities hereunder.

     

    6.3 Non-Solicitation
      of Employees/Consultants.
      During
      Employee’s employment with the Company, Employee will not directly or indirectly
      solicit or otherwise take or attempt to take away employees or consultants
      of
      the Company for Employee’s own benefit or for the benefit of any other person or
      entity.

     

    In
      the
      event of termination of Employee’s employment with the Company, whether for
      Cause or other than for Cause, all provisions in this Section 6.3 of the
      Agreement shall continue in effect for a term of one year from the termination
      date. 

     

    6.4 Non-Solicitation
      of Suppliers/Customers.
      During
      Employee’s employment with the Company, Employee will not directly or indirectly
      solicit or otherwise take away or attempt to take away customers or suppliers
      of
      the Company. Employee agrees that the non-public names and addresses of the
      Company’s customers and suppliers, and all other confidential information
      related to them, including their buying and selling habits and special needs,
      created or obtained during employment by Employee, constitute trade secrets,
      confidential information, and Proprietary Information of the Company.

     

    In
      the
      event of termination of Employee’s employment with the Company, whether for
      cause or other than for cause, all provisions in this Section 6.4 of the
      Agreement shall continue in effect for a term of one year from the termination
      date. 

     

    6.5 Company
      Property.
      Upon
      termination of Employee’s employment with the Company at any time for any
      reason, or upon the Company’s request at any time and for any reason, Employee
      shall promptly return all such Company property to the Company, without keeping
      any copy of any such Company property for himself or any other entity or
      individual.

    
      
        
        

      

      
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    6.6 Confidential
      Information, Inventions, Non-Solicitation.
      At all
      times, both during Employee’s employment and after termination, Employee will
      keep and hold all Proprietary Information in strict confidence and trust.
      Employee will not use or disclose any Proprietary Information without the prior
      written consent of the Company, except as may be necessary to perform Employee’s
      duties as an employee of the Company for the benefit of the Company. Upon
      termination of Employee’s employment with the Company, Employee will promptly
      deliver to the Company all documents and materials of any nature pertaining
      to
      work with the Company and will execute the acknowledgment attached in
      Exhibit D confirming Employee’s agreement to honor responsibilities
      contained in this Agreement. Employee will not take or retain any documents
      or
      materials or copies thereof containing any Proprietary Information.

     

    6.7 Geographic
      Scope of Provisions in Section 6.
      The
      provisions in this Section 6 of the Agreement shall encompass the geographic
      area of the entire United States, including its territories, and any other
      countries or subdivisions thereof where the Company conducted business or has
      taken reasonable steps to commence conducting business during the 12 months
      prior to the date of termination. If, however, any of the geographic provisions
      of this Agreement are determined by a court of competent jurisdiction to be
      unenforceable, then the geographic scope of the unenforceable provisions in
      this
      Section 6 will be interpreted to extend over the largest enforceable
      geographical area selectable from: the continental United States and countries
      where the Company conducted significant business on the date of termination,
      the
      continental United States, the United States east of the Mississippi River,
      the
      State of Florida, and the greater metropolitan Miami and Ft. Lauderdale,
      Florida, region.

     

    6.8 Durational
      Scope of Provisions in Section 6.
      If any
      of the time provisions of this Section 6 of the Agreement are determined by
      a
      court of competent jurisdiction to be unenforceable, then the unenforceable
      provisions in this Section 6 will be interpreted to extend over the longest
      enforceable period of time (but not greater than the particular time provision)
      selectable from: three (3) years, two (2) years, one (1) year, nine (9) months,
      six (6) months, and three (3) months.

     

    7. Representation
      and Warranties: No Breach of Prior Agreements.
      Employee represents and warrants to the Company that Employee is under no
      contractual or other restriction or obligation that is materially inconsistent
      with the execution of this Agreement, the performance of his duties hereunder,
      or the rights of the Company hereunder, including, without limitation, any
      development, non-competition, non-disclosure or confidentiality, invention
      assignment, proprietary information, confidentiality or similar
      agreements previously
      entered into by Employee. Employee represents that Employee will not bring
      to
      the Company, or use in the performance of Employee’s duties for the Company, any
      documents or materials or intangibles of a former employer or third party
      (except for Venture Beverage Company, Inc.) that are not generally available
      to
      the public or have not been legally transferred to the Company.

     

    8. Severability.
      In the
      event that any provision of this Agreement should be held to be void, voidable,
      unlawful, or for any reason unenforceable, the remaining provisions or portions
      of this Agreement shall remain in full force and effect.

     

    9. Amendment
      and Waiver.
      No
      provision of this Agreement can be modified, amended, supplemented, or waived
      in
      any manner except by an instrument in writing signed by both Employee and the
      Chief Executive Officer, and if Employee shall be the Chief Executive Officer,
      than by the Chairman of the Board, and if the Employee shall be the Chairman
      of
      the Board, then by any other director, in each case only after such modification
      shall have been approved by the Company’s Board of Directors in its sole
      discretion. The waiver by either party of compliance with any provision of
      this
      Agreement by the other party shall not operate or be construed as a waiver
      of
      any other provision of this Agreement, or of any subsequent breach by such
      party
      of any provision of this Agreement.

    
      
        
        

      

      
        8

        
          

        

      

      
        
        

      

    

     

    10. Applicable
      Law.
      This
      Agreement, Employee’s employment relationship with the Company, and any and all
      matters or claims arising out of or related to this Agreement or Employee’s
      employment relationship with the Company shall be governed by, and construed
      in
      accordance with, the laws of the State of Florida, regardless of the choice
      of
      law provisions of Florida or
      any
      other jurisdiction.

     

    11. Arbitration.

     

    11.1 Exclusive
      Remedy.
      Except
      as set forth in Section 11.3, arbitration shall be the sole and exclusive remedy
      for any dispute, claim, or controversy of any kind or nature (a “Claim”) arising
      out of, related to, or connected with this Agreement, Employee’s employment
      relationship with the Company, or the termination of Employee’s employment
      relationship with the Company, including any Claim against any parent,
      subsidiary, or affiliated entity of the Company, or any director, officer,
      employee, or agent of the Company or of any such parent, subsidiary, or
      affiliated entity. It also includes any claim against the Employee by the
      Company, or any parent, subsidiary or affiliated entity of the
      Company.

     

    11.2 Claims
      Subject to Arbitration.
      Excepting only claims excluded in Section 11.3 below, Section 11.1 specifically
      includes (without limitation) all claims under or relating to any federal,
      state
      or local law or regulation prohibiting discrimination, harassment or retaliation
      based on race, color, religion, national origin, sex, age, disability or any
      other condition or characteristic protected by law; demotion, discipline,
      termination or other adverse action in violation of any contract, law or public
      policy; entitlement to wages or other economic compensation; any Claim for
      personal, emotional, physical, economic or other injury; and any Claim for
      business torts or misappropriation of confidential information or trade
      secrets.

     

    11.3 Claims
      Not Subject to Arbitration.
      This
      Section 11 does not preclude either party from making an application to a court
      of competent jurisdiction for provisional remedies (e.g.,
      temporary restraining order or preliminary injunction). This Section 11 also
      does not apply to any claims by Employee: (i) for workers’ compensation
      benefits; (ii) for unemployment insurance benefits; (iii) under a benefit plan
      where the plan specifies a separate arbitration procedure; (iv) filed with
      an
      administrative agency which are not legally subject to arbitration under this
      Agreement; or (v) which are otherwise expressly prohibited by law from being
      subject to arbitration under this Agreement. 

     

    11.4 Procedure.
      The
      arbitration shall be conducted in Broward County, Florida. Any Claim submitted
      to arbitration shall be decided by a single, neutral arbitrator (the
“Arbitrator”). The parties to the arbitration shall mutually select the
      Arbitrator not later than 45 days after service of the demand for arbitration.
      If the parties for any reason do not mutually select the Arbitrator within
      the
      45-day period, then any party may apply to any court of competent jurisdiction
      to appoint a retired judge as the Arbitrator. The arbitration shall be conducted
      in accordance with the laws of the State of Florida, as amended, except as
      modified by this Agreement. The Arbitrator shall apply the substantive federal,
      state, or local law and statute of limitations governing any Claim submitted
      to
      arbitration. In ruling on any Claim submitted to arbitration, the Arbitrator
      shall have the authority to award only such remedies or forms of relief as
      are
      provided for under the substantive law governing such Claim. The Arbitrator
      shall issue a written decision revealing the essential findings and conclusions
      on which the decision is based. Judgment on the Arbitrator’s decision may be
      entered in any court of competent jurisdiction.

    
      
        
        

      

      
        9

        
          

        

      

      
        
        

      

    

     

    11.5 Costs.
      Employee shall only pay that portion of the fees and costs incurred in the
      arbitration (e.g.,
      filing
      fees and transcript costs) that he would normally pay in the course of
      litigation. All other fees and costs, including the Arbitrator’s fees, shall be
      borne by the Company. The parties shall be responsible for their own attorneys’
fees and costs, except that the Arbitrator shall have the authority to award
      attorneys’ fees and costs to the prevailing party in accordance with the
      applicable law governing the dispute.

     

    11.6 Interpretation
      of Arbitrability.
      The
      Arbitrator, and not any federal or state court, shall have the exclusive
      authority to resolve any issue relating to the interpretation, formation or
      enforceability of this Section 11, or any issue relating to whether a Claim
      is
      subject to arbitration under this Section 11, except that any party may bring
      an
      action in any court of competent jurisdiction to compel arbitration in
      accordance with the terms of this Section 11.

     

    12. Successors
      and Assigns; Assignment.
      Except
      as otherwise provided in this Agreement, this Agreement, and the rights and
      obligations of the parties hereunder, will be binding upon and inure to the
      benefit of their respective successors, assigns, heirs, executors,
      administrators and legal representatives. The Company may assign any of its
      rights and obligations under this Agreement. Employee shall not assign, whether
      voluntarily or by operation of law, any of its rights and obligations under
      this
      Agreement, except with the prior written consent of the Company.

     

    13. Further
      Assurances.
      The
      parties agree to execute such further documents and instruments and to take
      such
      further actions as may be reasonably necessary to carry out the purposes and
      intent of this Agreement.

     

    14. Entire
      Agreement.
      This
      Agreement constitutes the entire agreement between the parties relating to
      the
      subject matter of this Agreement and supersedes all prior and contemporaneous
      negotiations, understandings, or agreements between the parties, whether oral
      or
      written, expressed or implied, except for the Assignment of Intellectual
      Property, dated as of the same date hereof.

     

    15. Counterparts.
      This
      Agreement may be executed by the parties in counterparts, each of which shall
      be
      deemed to be an original, but all such counterparts shall together constitute
      one and the same instrument.

     

    16. Headings.
      The
      headings of sections of this Agreement are included solely for convenience
      of
      reference and shall not control the meaning or interpretation of any of the
      provisions of this Agreement.

     

    17. Notices.
      Any
      notice required or permitted to be given under this Agreement shall be
      sufficient if in writing, and if sent by certified or registered mail or
      personally delivered to Employee at 10903 Blackhawk Street, Plantation, Florida
      33324, or to the Company at 450 E. Las Olas Blvd., Suite 830, Ft. Lauderdale,
      FL
      33301, Attn: Chief Executive Officer (or
      to
      such other address as the Company by notice to the Employee may designate in
      writing or via electronic mail from time to time).

     

    [Signatures
      on Following Page]

    
      
        
        

      

      
        10

        
          

        

      

      
        
        

      

    

    IN
      WITNESS WHEREOF,
      each of
      the parties hereto has executed this Agreement as of the date first written
      above.

     

    

      
        	PURPLE
                BEVERAGE COMPANY, INC.	 	
                EMPLOYEE

              
	 	 	 
	
                By:

              	
                /s/
                  Theodore Farnsworth

              	 	
                /s/
                  Michael W. Wallace

              
	 	
                Theodore
                  Farnsworth,

              	 	
                Michael
                  W. Wallace

              
	 	
                Chief
                  Executive Officer

              	 	 

      

    

    
      
        
        

      

      
        11

        
          

        

      

      
        
        

      

    

    EXHIBIT
      A

    MINIMUM
      DUTIES AND OBLIGATIONS

    
      
        
        

      

      
        12

        
          

        

      

      
        
        

      

    

    EXHIBIT
      B

    FORM
      OF GRANT AND VESTING SCHEDULE

     

    (attached)

    
      
        
        

      

      
        13

        
          

        

      

      
        
        

      

    

     

    EXHIBIT
      C

    PRIOR
      INVENTIONS

    1. I
      acknowledge that I have not conceived, made, or reduced to practice (alone
      or
      jointly with others) any Inventions other than the following, which are excluded
      from application of this Agreement (if none, so state):

     

    
      	
              _______________________________________________________________________________.

            
	
              [Specify
                generally to avoid disclosure of another’s confidential
                information]

            

    

     

    2. I
      acknowledge that I have no other current or prior agreements, relationships,
      or
      commitments that conflict with this Agreement or with my relationship with
      the
      Company other than the following (if none, so state):

     

    
      	
              ______________________________________________________________________________.

            
	
              [Specify]

            

    

    
      
        
        

      

      
        14

        
          

        

      

      
        
        

      

    

    

    EXHIBIT
      D

    ACKNOWLEDGMENT

     

    [ONLY
      TO BE EXECUTED UPON TERMINATION OF EMPLOYMENT]

     

    I
      hereby
      certify that I have complied with and will continue to comply with all the
      terms
      of the Employment
      Agreement
      of
      ____[date]____
      (“Agreement”), which I signed, including the prompt reporting of all Inventions
      conceived or made by me that are covered by the Agreement. All capitalized
      terms
      used but not defined herein will have the meaning ascribed to them in the
      Agreement.

     

    I
      further
      certify that I do not have in my possession, nor have I failed to return any
      Proprietary Information or copies of such information or other documents or
      materials, equipment or other property belonging to the Company or its
      clients.

     

    I
      agree
      that, in compliance with the Agreement, I will preserve as confidential and
      not
      use any Proprietary Information, Inventions or other information that has or
      could have commercial value or other utility in the company’s or its clients
      business. I will not participate in the unauthorized disclosure of information
      that could be detrimental to the interests of the Company or its
      clients.

     

    I
      further
      agree that, in compliance with the Agreement, for a period of one (1) year
      from
      the termination of my employment with the Company, I, my spouse, and my
      immediate family members will not (i) directly compete with current or future
      business activities conducted by the Company; (ii) uses any Company information,
      equipment, supplies, facilities or materials; (iii) otherwise conflicts with
      any
      of the Company’s business interests or causes a potential disruption of its
      operations; or (iv) directly or indirectly solicit away employees or consultants
      of the Company for my own benefit or for the benefit of any other person or
      entity.

     

    On
      termination of my employment with the Company, I will be employed by
      _____[name
      of new employer]_____
      in
      its __[specify]___
      division. 

    
      
        
        

      

      
        15NONQUALIFIED
        STOCK OPTION AWARD AGREEMENT

       

      Issued
        Pursuant to the Resolution of the

      Board
        of Directors of Purple Beverage Company, Inc.

       

      THIS
        OPTION AWARD AGREEMENT (“Agreement”), effective March 25, 2008 (the “Date of
        Grant”) represents the grant of a nonqualified stock option (“Option”) by Purple
        Beverage Company, Inc. (the “Company”), to Mariano Rivera (the “Holder”). The
        Option granted hereby is not intended to be an “Incentive Stock Option,” within
        the meaning of Section 422 of the Internal Revenue Code. 

       

      Attached
        hereto as Exhibit A, and incorporated herein, is a complete description of
        the
        terms and conditions governing this Option (the “Governing Document”). If there
        is any inconsistency between the terms of this Agreement and the terms of
        the
        Governing Document, the Governing Document’s terms shall completely supersede
        and replace the conflicting terms of this Agreement. All capitalized terms
        shall
        have the meanings ascribed to them in the Governing Document, unless
        specifically set forth otherwise herein, and the receipt of a copy of which
        the
        Holder hereby acknowledges by his or her signature below. The parties hereto
        agree as follows:

       

      1. General
        Option Grant Information.
        The
        individual named above has been selected to receive a nonqualified stock
        option
        grant, as of the Date of Grant, as specified below:

       

              (a)    Number
        of Shares Covered by this Option:
        1,414,286

       

              (b)    Exercise
        Price per share:
        $0.01

       

              (c)    Date
        of Expiration:
        March
        25, 2011

       

      2. Grant
        of Option.
        The
        Company hereby grants to the Holder an Option to purchase the number of Shares
        set forth above, at the stated Exercise Price per share, which has been approved
        by the Board of Directors of the Company (“Board”), in the manner and subject to
        the terms and conditions of the Governing Document and this Agreement.

       

      3. Option
        Term.
        The term
        of this Option begins as of the Date of Grant as detailed above and continues
        through the Date of Expiration as detailed above, unless sooner terminated
        in
        accordance with the terms of this Agreement.

       

      4. Vesting
        Period:
        This
        Option shall vest and be exercisable immediately upon the Date of Grant.
        

       

      5. Exercise.
        This
        Option shall not be transferable by the Holder other than by will or the
        laws of
        descent and distribution. The Holder, or the Holder’s representative upon the
        Holder’s death or disability, may exercise this Option at any time prior to the
        termination of the Option, subject to and as provided in Sections 3 and 9.
        

       

      6. How
        to Exercise.
        Once
        vested, the Options hereby granted shall be exercised by written notice to
        the
        Company, specifying the number of Shares subject to this Option Holder desires
        to exercise. Except as stated in Section 7 of this Agreement, the Exercise
        Price
        of the Options shall be payable to the Company in full either: (a) in cash
        or its equivalent; or (b) any other method approved or accepted by the Board
        in
        its sole discretion. In no event may the Option be exercised for a fraction
        of a
        share.

      
        
           

        

        
          1

          
            

          

        

        
           

        

      

      Unless
        otherwise determined by the Board, all cash payments under all of the methods
        indicated above shall be paid in United States dollars.

       

      7. Cashless
        Exercise.

       

      (a) If
        a
        registration statement (“Registration Statement”) is effective for the public
        unrestricted resale of all of the Shares issuable upon exercise of this Option,
        if the Shares issuable upon exercise of this Option can be sold pursuant
        to Rule
        144 promulgated under the Securities Act of 1933, as amended (the “Securities
        Act”), or if there is any other method through which the Holder can sell the
        Shares issuable upon exercise of this Option through the public market without
        restriction (collectively, “No-Restriction Sales Methods”), this Option may be
        exercised in whole or in part for cash only as set forth in Section 6 above.
        If
        such No-Restriction Sales Methods are not available, payment upon exercise
        may
        be made at the option of the Holder either in (i) cash, wire transfer or by
        certified or official bank check payable to the order of the Company equal
        to
        the applicable aggregate Exercise Price, (ii) by delivery of Common Stock
        issuable upon exercise of the Option in accordance with
        Section (b) below or (iii) by a combination of any of the
        foregoing methods, for the number of Shares specified in such form (as such
        exercise number shall be adjusted to reflect any adjustment in the total
        number
        of shares of Shares issuable to the holder per the terms of this Option)
        and the
        holder shall thereupon be entitled to receive the number of duly authorized,
        validly issued, fully-paid and non-assessable Shares determined as provided
        herein.

       

      (b) Subject
        to the provisions herein to the contrary, if the Fair Market Value of one
        Share
        is greater than the Exercise Price (at the date of calculation as set forth
        below), in lieu of exercising this Option for cash, the holder may elect
        to
        receive shares equal to the value (as determined below) of this Option (or
        the
        portion thereof being cancelled) by surrender of this Option at the principal
        office of the Company, in which event the Company shall issue to the holder
        a
        number of Shares computed using the following formula:

      
        X=Y
          (A-B)

        A  

        

        
          	
                  Where
                    X=

                	 	
                  the
                    number of Shares to be issued to the holder

                
	 	 	 
	
                  Y=

                	 	
                  the
                    number of Shares purchasable under the Option or, if only a portion
                    of the
                    Option is being exercised, the portion of the Option being exercised
                    (at
                    the date of such calculation)

                
	 	 	 
	
                  A=

                	 	
                  the
                    average of the closing sale prices of the Common Stock for the
                    ten (10)
                    trading days immediately prior to (but not including) the date
                    of
                    exercise, (or if no such closing prices are available, then the
                    Fair
                    Market Value)

                
	 	 	 
	
                  B=

                	 	
                  Exercise
                    Price (as adjusted to the date of such
                    calculation)

                

        

      

       

      For
        purposes of Rule 144 promulgated under the Securities Act, it is intended,
        understood and acknowledged that the Shares issued in a cashless exercise
        transaction shall be deemed to have been acquired by the Holder, and the
        holding
        period for the Shares shall be deemed to have commenced, on the date this
        Option
        was originally issued pursuant to the Subscription Agreement.

      
        
           

        

        
          2

          
            

          

        

        
           

        

      

      8. Nontransferability.
        This
        Option may not be sold, transferred, pledged, assigned, or otherwise alienated
        or hypothecated, other than by will or by the laws of descent and distribution,
        and may be exercised or surrendered during Holder’s lifetime only by the Holder
        or his or her guardian or legal representative. No assignment or transfer
        of the
        Option in violation of this Section 8, whether voluntary or involuntary,
        by
        operation of law or otherwise, except by will or the laws of descent and
        distribution or as otherwise required by applicable law, shall vest in the
        assignee or transferee any interest whatsoever. Notwithstanding the foregoing,
        upon the request of the Holder, the Board may, in its sole discretion, permit
        the Holder to transfer this Option under such terms and conditions as the
        Board
        may determine. 

       

      9. [Reserved]
        

       

      10. [Reserved]
        

       

      11. Administration.
        This
        Agreement and the rights of the Holder hereunder are subject to all the terms
        and conditions of the Governing Document, as the same may be amended from
        time
        to time, as well as to such rules and regulations as the Board may adopt
        for
        administration of the Governing Document. It is expressly understood that
        the
        Board is authorized to administer, construe, and make all determinations
        necessary or appropriate to the administration of the Governing Document
        and
        this Agreement, all of which shall be binding upon the Holder. Any inconsistency
        between the Agreement and the Governing Document shall be resolved in favor
        of
        the Governing Document.

       

      12. Reservation
        of Shares.
        The
        Company hereby agrees that at all times there shall be reserved for issuance
        and/or delivery upon exercise of the Option such number of Shares as shall
        be
        required for issuance or delivery upon exercise hereof. 

       

      13. Adjustments.
        The
        number of Shares subject to this Option, and the exercise price, shall be
        subject to adjustment in accordance with the Governing Document. 

       

      14. Exclusion
        from Pension Computations.
        By
        acceptance of the grant of this Option, the Holder hereby agrees that any
        income
        or gain realized upon the receipt or exercise hereof, or upon the disposition
        of
        the Shares received upon its exercise, is special incentive compensation
        and
        shall not be taken into account, to the extent permissible under applicable
        law,
        as “wages”, “salary” or “compensation” in determining the amount of any payment
        under any pension, retirement, incentive, profit sharing, bonus or deferred
        compensation Governing Document of the Company or any of its Subsidiaries
        or
        Affiliates. 

       

      15. Amendment.
        The
        Board may, with the consent of the Holder, at any time or from time to time
        amend the terms and conditions of the Option, and may at any time or from
        time
        to time amend the terms of this Option in accordance with the Governing
        Document. 

       

      16. Notices.
        Any
        notice which either party hereto may be required or permitted to give to
        the
        other shall be in writing, and may be delivered personally or by mail, postage
        prepaid, or overnight courier, addressed as follows: if to the Company, at
        its
        office at 450 E. Las Olas Boulevard, Suite 830, Ft. Lauderdale, Florida 33301,
        Attention: Theodore Farnsworth, or at such other address as the Company by
        notice to the Holder may designate in writing from time to time; and if to
        the
        Holder, at the address shown below his or her signature on this Agreement,
        or at
        such other address as the Holder by notice to the Company may designate in
        writing from time to time. Notices shall be effective upon receipt.

      
        
           

        

        
          3

          
            

          

        

        
           

        

      

      17. Withholding
        Taxes. 

       

      (a)
        The
        Company shall have the right to withhold from a Holder, or otherwise require
        such Holder or assignee to pay, any Withholding Taxes arising as a result
        of
        exercise of the Option, or any other taxable event occurring pursuant to
        the
        Governing Document or this Agreement. If the Holder shall fail to make such
        tax
        payments as are required, the Company (or its Affiliates or Subsidiaries)
        shall,
        to the extent permitted by law, have the right to deduct any such Withholding
        Taxes from any payment of any kind otherwise due to such Holder or to take
        such
        other action as may be necessary to satisfy such Withholding Taxes. In
        satisfaction of the requirement to pay Withholding Taxes, the Holder may
        make a
        written election which may be accepted or rejected in the discretion of the
        Board (i) to have withheld a portion of any Shares or other payments then
        issuable to the Holder pursuant to any Award, or (ii) to tender other Shares
        to
        the Company (either by actual delivery or attestation, in the sole discretion
        of
        the Board, provided that,
        except
        as otherwise determined by the Board, the Shares that are tendered must have
        been held by the Holder for at least six (6) months prior to their tender
        to
        satisfy the Exercise Price or have been purchased on the open market), in
        either
        case having an aggregate Fair Market Value equal to the Withholding Taxes.
        

       

      18. Registration;
        Legend.
        The
        Company may postpone the issuance and delivery of Shares upon any exercise
        of
        this Option until (a) the admission of such Shares to listing on any stock
        exchange or exchanges on which Shares of the Company of the same class are
        then
        listed and (b) the completion of such registration or other qualification
        of
        such Shares under any state or federal law, rule or regulation as the Company
        shall determine to be necessary or advisable. The Holder shall make such
        representations and furnish such information as may, in the opinion of counsel
        for the Company, be appropriate to permit the Company, in light of the then
        existence or non-existence with respect to such Shares of an effective
        Registration Statement under the Securities Act to issue the Shares in
        compliance with the provisions of that or any comparable act.

       

      The
        Company may cause the following or a similar legend to be set forth on each
        certificate representing Shares or any other security issued or issuable
        upon
        exercise of this Option unless counsel for the Company is of the opinion
        as to
        any such certificate that such legend is unnecessary:

      
         

        NEITHER
          THESE SECURITIES NOR THE SECURITIES ISSUABLE UPON EXERCISE OF THESE SECURITIES
          HAVE BEEN REGISTERED WITH THE SECURITIES AND EXCHANGE COMMISSION OR THE
          SECURITIES COMMISSION OF ANY STATE IN RELIANCE UPON AN EXEMPTION FROM
          REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES
          ACT"), AND, ACCORDINGLY, MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT TO
          AN
          EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT OR PURSUANT TO
          AN
          AVAILABLE EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE REGISTRATION
          REQUIREMENTS OF THE SECURITIES ACT AND IN ACCORDANCE WITH APPLICABLE STATE
          SECURITIES LAWS AS EVIDENCED BY A LEGAL OPINION OF COUNSEL TO THE TRANSFEROR
          TO
          SUCH EFFECT, THE SUBSTANCE OF WHICH SHALL BE ACCEPTABLE TO THE COMPANY.
          

      

      
        
           

        

        
          4

          
            

          

        

        
           

        

      

      19. Miscellaneous.

       

      (a) [Reserved]

       

      (b) The
        Holder shall have no rights as a stockholder of the Company with respect
        to the
        Shares subject to this Option Agreement until such time as the purchase price
        has been paid, and the Shares have been issued and delivered to the
        Holder.

       

      (c) With
        the
        approval of the stockholders, if necessary, the Board may terminate, amend,
        or
        modify the Governing Document; provided, however, that no such termination,
        amendment, or modification of the Governing Document may in any way adversely
        affect the Holder’s rights under this Agreement.

       

      (d) This
        Agreement shall be subject to all applicable laws, rules, and regulations,
        and
        to such approvals by any governmental agencies or national securities exchanges
        as may be required.

       

      (e) To
        the
        extent not preempted by federal law, this Agreement shall be governed by,
        and
        construed in accordance with the laws of the State of Nevada, without regard
        to
        the principles of conflicts of law which might otherwise apply.

       

      (f) All
        obligations of the Company under the Governing Document and this Agreement,
        with
        respect to the Option, shall be binding on any successor to the Company,
        whether
        the existence of such successor is the result of a direct or indirect purchase,
        merger, consolidation, or otherwise, of all or substantially all of the business
        and/or assets of the Company.

       

      (g) The
        provisions of this Agreement are severable and if any one or more provisions
        are
        determined to be illegal or otherwise unenforceable, in whole or in part,
        the
        remaining provisions shall nevertheless be binding and enforceable.

       

      (h) By
        accepting this Award or other benefit under the Governing Document, the Holder
        and each person claiming under or through the Holder shall be conclusively
        deemed to have indicated their acceptance and ratification of, and consent
        to,
        any action taken under the Governing Document by the Company or the
        Board.

       

      (i) The
        Holder, every person claiming under or through the Holder, and the Company
        hereby waives to the fullest extent permitted by applicable law any right
        to a
        trial by jury with respect to any litigation directly or indirectly arising
        out
        of, under, or in connection with the Governing Document or this Award Agreement
        issued pursuant to the Governing Document.

       

      (j) The
        Holder consents to the exclusive jurisdiction of any court exercising competent
        jurisdiction in Clark County, Nevada (or any court exercising competent
        appellate jurisdiction), over any dispute arising out of or relating to this
        Agreement. The Holder irrevocably agrees that all claims in respect of such
        dispute or proceeding may be heard and determined in such court. The Holder
        hereby irrevocably waives, to the fullest extent permitted by applicable
        law,
        any objection that he may now or hereafter have to the laying of venue of
        any
        such dispute or proceeding brought in such court or any defense of inconvenient
        forum in connection therewith. The Holder consents to such service of process
        made in the manner set forth in Section 16 hereof.

      

      20. Exculpation.
        This
        Option and all documents, agreements, understandings and arrangements relating
        hereto have been executed by the undersigned in his/her capacity as an officer
        of the Company, and not individually, and neither the Directors, officers
        or
        stockholders of the Company nor of any Subsidiary or Affiliate of the Company
        shall be bound or have any personal liability hereunder. Each party hereto
        shall
        look solely to the assets of the Company for satisfaction of any liability
        of
        the Company in respect of the Option and all documents, agreements,
        understanding and arrangements relating hereto and will not seek recourse
        or
        commence any action against any of the Directors, officers or stockholders
        of
        the Company or of any Subsidiary or Affiliate of the Company, or any of their
        personal assets for the performance or payment of any obligation hereunder
        or
        thereunder. The foregoing shall also apply to any future documents, agreements,
        understandings, arrangements and transactions between the parties
        hereto.

      
        
           

        

        
          5

          
            

          

        

        
           

        

      

      COMPANY:

       

      PURPLE
        BEVERAGE COMPANY, INC.

       

      /s/
        Theodore Farnsworth

        
          

        

      

      Theodore
        Farnsworth, Chief Executive Officer

      

       

      PARTICIPANT:

       

      MARIANO
        RIVERA

       

      /s/
        Mariano Rivera

        

      

       

      Address:
        

      
        
           

        

        
          6

          
            

          

        

        
           

        

      

      EXHIBIT
        A

      

      Governing
        Document

      

      Article
        1. Definitions

       

      Whenever
        used in this Governing Document, the following terms shall have the meanings
        set
        forth below, and when the meaning is intended, the initial letter of the
        word
        shall be capitalized.

       

      
        	
                 

              	
                1.1

              	
                “Affiliate”
                  shall have the meaning ascribed to such term in Rule 12b-2 of the
                  General Rules and Regulations of the Exchange
                  Act.

              

      

       

      
        	
                 

              	
                1.2

              	
                “Award”
                  means the grant of Nonqualified Options, subject to the terms of this
                  Governing Document, pursuant to the Award Agreement.
                  

              

      

       

      
        	
                  

              	
                1.3

              	
                “Award
                  Agreement”
                  means that certain written agreement entered into by the Company
                  and the
                  Holder setting forth the terms and provisions applicable to the
                  Award,
                  effective as of March 25, 2008.

              

      

       

      
        	
                 

              	
                1.5

              	
                “Board”
                  means the Board of Directors of
                  the Company.

              

      

       

      
        	
                 

              	
                1.6

              	
                “Code”
                  means the U.S. Internal Revenue Code of 1986, as amended from time
                  to
                  time.

              

      

       

      
        	
                 

              	
                1.7

              	
                “Company”
                  means Purple Beverage Company, Inc., and any successor
                  thereto.

              

      

       

      
        	
                 

              	
                1.8

              	
                “Director”
                  means
                  any individual who is a member of the
                  Board.

              

      

       

      
        	
                 

              	
                1.9

              	
                “Effective
                  Date”
                  has the same meaning as “Date of Grant” as set forth in the Award
                  Agreement.

              

      

       

      
        	
                 

              	
                1.10

              	
                “Exchange
                  Act”
                  means the Securities Exchange Act of 1934, as amended from time
                  to time,
                  or any successor act thereto.

              

      

       

      
        	
                 

              	
                1.11

              	
                “Fair
                  Market Value”
                  means, if Shares are traded “over the counter” at the time a determination
                  of their Fair Market Value is required to be made hereunder, the
                  average
                  between the reported high and low or closing bid and asked prices
                  of a
                  Share on the most recent date on which Shares were publicly traded,
                  an
                  average of such trading dates (whether or not volume weighted),
                  or such
                  other measure as the Board deems appropriate. If the Shares are
                  traded on
                  an established stock exchange (such as the New York Stock Exchange,
                  American Stock Exchange or NASDAQ Stock Market), then Fair Market
                  Value
                  means a price that is based on the opening, closing, actual, high,
                  low, or
                  average selling prices of a Share reported on such established
                  stock
                  exchange (or exchanges) on the applicable date, the preceding trading
                  day,
                  the next succeeding trading day, or an average of trading days
                  (whether or
                  not volume weighted), as determined by the Board in its discretion.
                  In the
                  event Shares are not publicly traded at the time a determination
                  of their
                  Fair Market Value is required to be made hereunder, the determination
                  of
                  their Fair Market Value shall be made by the Board in such manner
                  as it
                  deems appropriate. 

              

      

       

      
        
           

        

        
          7

          
            

          

        

        
           

        

      

       

      
        	
                 

              	
                1.12

              	
                “Holder”
                  means Mariano Rivera.

              

      

      

      
        	
                 

              	
                1.13

              	
                “Nonqualified
                  Option”, “NQSO”,
                  and “Option”
                  means an option that is not intended to meet the requirements of Code
                  Section 422, or that otherwise does not meet such
                  requirements.

              

      

       

      
        	
                 

              	
                1.14

              	
                “Option
                  Price”
                  means the price at which a Share may be purchased by the Holder
                  pursuant
                  to the Option.

              

      

       

      
        	
                 

              	
                1.16

              	
                “Shares”
                  means the Company’s shares of common stock, par value $.001 per share.
                  

              

      

       

      
        	
                 

              	
                1.17

              	
                “Subsidiary”
                  means any Corporation, partnership, limited liability company or
                  other
                  entity, whether domestic or foreign, in which the Company has or
                  obtains,
                  directly or indirectly, a proprietary interest.

              

      

       

      
        	
                 

              	
                1.18

              	
                “Withholding
                  Taxes” means
                  any federal, state, local or foreign income taxes, withholding
                  taxes, or
                  employment taxes required to be withheld by law or
                  regulations.

              

      

       

      Article
        2. Administration

       

      2.1 General.
        The
        Board shall be responsible for administering the Governing Document, subject
        to
        this Article 2 and the other provisions of the Governing Document. The Board
        may
        employ attorneys, consultants, accountants, agents, and other individuals,
        and
        the Board, the Company, and its officers and Directors shall be entitled
        to rely
        upon the advice, opinions, or valuations of any such individuals. All actions
        taken and all interpretations and determinations made by the Board shall
        be
        final and binding upon the Holder, the Company, and all other interested
        individuals. 

       

      2.2 Authority
        of the Board.
        The
        Board shall have full and exclusive discretionary power to interpret the
        terms
        and the intent of the Governing Document and the Award Agreement or other
        agreement or document ancillary to or in connection with the Governing Document,
        to adopt such rules, regulations, forms, instruments, and guidelines for
        administering the Governing Document as the Board may deem necessary or proper.
        Such authority shall include, but not be limited to, subject to Article 7,
        adopting modifications and amendments to the Governing Document or the Award
        Agreement, including without limitation, any that are necessary to comply
        with
        the laws of the countries and other jurisdictions in which the Company, its
        Affiliates, and/or its Subsidiaries operate.

       

      2.3 Delegation.
        The
        Board
        may delegate to one or more of its members or to one or more officers of
        the
        Company, and/or its Subsidiaries and Affiliates or to one or more agents
        or
        advisors such administrative duties or powers as it may deem advisable, and
        the
        Board or any individual to whom it has delegated duties or powers as aforesaid
        may employ one or more individuals to render advice with respect to any
        responsibility the Board or such individual may have under the Governing
        Document. 

      
        
           

        

        
          8

          
            

          

        

        
           

        

      

      Article
        3. Adjustments

       

      In
        the
        event of any corporate event or transaction (including, but not limited to,
        a
        change in the Shares of the Company or the capitalization of the Company)
        such
        as a merger, consolidation, reorganization, recapitalization, separation,
        stock
        dividend, stock split, reverse stock split, split-up, spin-off, or other
        distribution of stock or property of the Company, combination of Shares,
        exchange of Shares, dividend-in-kind, or other like change in capital structure
        or distribution (other than normal cash dividends) to stockholders of the
        Company, or any similar corporate event or transaction, in order to prevent
        dilution or enlargement of Holder’s rights under the Governing Document, the
        Board shall substitute or adjust, as applicable, the number and kind of Shares
        subject to the Award, the Option applicable to the Award, and other value
        determinations applicable to the Award.

       

      Subject
        to the provisions of Article 7, the Board shall authorize the issuance or
        assumption of benefits under this Governing Document in connection with any
        merger, consolidation, spin-off, split-off, split-up, acquisition of property
        or
        stock, or reorganization (collectively, a “Reorganization”) upon such terms and
        conditions as it may deem appropriate, subject to compliance with the provisions
        of Section 409A of the Code, where applicable. Without limiting the foregoing,
        in the event of any Reorganization, the Board may cause the Award as of the
        effective date of the Reorganization to be cancelled in consideration of
        a cash
        payment or alternate Award made to the holder of such cancelled Award equal
        in
        value to the fair market value of such cancelled Award; provided,
        however,
        that
        nothing in this Article 3 shall permit the repricing, replacing or regranting
        of
        Options in violation of Section 7.1 or the provisions of Section 409A of
        the
        Code.  

       

      Article
        4. Restrictions

       

      4.1 Transferability
        of Nonqualified Options. Except
        as
        otherwise provided in the Award Agreement or otherwise determined at any
        time by
        the Board, no NQSO granted may be sold, transferred, pledged, assigned, or
        otherwise alienated or hypothecated, other than by will or by the laws of
        descent, intestate succession and distribution; provided that the Board or
        Board
        may permit further transferability, on a general or a specific basis, and
        may
        impose conditions and limitations on any permitted transferability. Further,
        except as otherwise provided in the Award Agreement or otherwise determined
        at
        any time by the Board, or unless the Board decides to permit further
        transferability, all NQSOs granted to the Holder shall be exercisable during
        his
        lifetime only by such Holder. With respect to those NQSOs, if any, that are
        permitted to be transferred to another individual, references in the Governing
        Document to exercise or payment of the Option Price by the Holder shall be
        deemed to include, as determined by the Board, the Holder’s permitted
        transferee. 

       

      4.2 Buyout
        Provisions. The
        Board
        may at any time offer to purchase or redeem, for a payment in cash or Shares,
        an
        Option previously granted, based on such terms and conditions as the Board
        shall
        establish and communicate to the Holder at the time that such offer is made.
        

       

      Article
        5. Beneficiary Designation

       

      The
        Holder may, from time to time, name any beneficiary or beneficiaries (who
        may be
        named contingently or successively) to whom any benefit under the Governing
        Document is to be paid in case of his death before he receives any or all
        of
        such benefit. Each such designation shall revoke all prior designations by
        the Holder, shall be in a form prescribed by the Board, and will be effective
        only when filed by the Holder in writing with the Company during the Holder’s
        lifetime. In the absence of any such designation, benefits remaining unpaid
        at
        the Holder’s death shall be paid to the Holder’s estate. 

       

      
        
           

        

        
          9

          
            

          

        

        
           

        

      

       

      Article
        6. Rights of Holders

       

      6.1 Rights
        as a Stockholder.
        Except
        as otherwise provided herein, the Holder shall have none of the rights of
        a
        stockholder with respect to Shares covered by the Award until the Holder
        becomes
        the record holder of such Shares.

       

      Article
        7. Amendment, Modification, Suspension, and Termination

       

      7.1 Amendment,
        Modification, Suspension, and Termination.
        Subject
        to Section 7.3, the Board may, at any time and from time to time, alter,
        amend, modify, suspend, or terminate the Governing Document and the Award
        Agreement in whole or in part; provided,
        however,
        that,
        without the prior approval of the Company’s stockholders and except as provided
        in Article 3, Options issued under the Governing Document will not be repriced,
        replaced, or regranted through cancellation, or by lowering the Option Price.
        Further, no amendment of the Governing Document shall be made without
        stockholder approval if stockholder approval is required by law, regulation,
        or
        stock exchange rule.

       

      7.2 Adjustment
        of Awards Upon the Occurrence of Certain Unusual or Nonrecurring
        Events.
        The
        Board shall make adjustments in the terms and conditions of, and the criteria
        included in, the Award in recognition of unusual or nonrecurring events
        (including, without limitation, the events described in Article 3 hereof)
        affecting the Company or the financial statements of the Company or of changes
        in applicable laws, regulations, or accounting principles, in order to prevent
        unintended dilution or enlargement of the benefits or potential benefits
        intended to be made available under the Governing Document. Any actions of
        the
        Board with respect to the foregoing adjustments shall be conclusive and binding
        on the Holder under the Governing Document. 

       

      7.3 Awards
        Previously Granted.
        Notwithstanding any other provision of the Governing Document to the contrary,
        and except to the extent necessary to avoid the imposition of additional
        tax
        and/or interest under Section 409A of the Code with respect to the Award
        that is
        treated as nonqualified deferred compensation, no termination, amendment,
        suspension, or modification of the Governing Document or the Award Agreement
        shall adversely affect in any material way the Award, without the written
        consent of the Holder. 

       

      Article
        8. Withholding

       

      The
        Company shall have the right to withhold from the Holder (or a permitted
        assignee thereof), or otherwise require the Holder or assignee to pay, any
        Withholding Taxes arising as a result of the grant of the Award, exercise
        of an
        Option, or any other taxable event occurring pursuant to this Governing Document
        or the Award Agreement. If the Holder (or a permitted assignee thereof) shall
        fail to make such tax payments as are required, the Company (or its Affiliates
        or Subsidiaries) shall, to the extent permitted by law, have the right to
        deduct
        any such Withholding Taxes from any payment of any kind otherwise due to
        the
        Holder or to take such other action as may be necessary to satisfy such
        Withholding Taxes. In satisfaction of the requirement to pay Withholding
        Taxes,
        the Holder (or permitted assignee) may make a written election, which may
        be
        accepted or rejected in the discretion of the Board, (i) to have withheld
        a
        portion of any Shares or other payments then issuable to the Holder (or
        permitted assignee) pursuant to the Award, or (ii) to tender other Shares
        to the
        Company (either by actual delivery or attestation, in the sole discretion
        of the
        Board, provided that,
        except
        as otherwise determined by the Board, the Shares that are tendered must have
        been held by the Holder for at least six months prior to their tender or
        have
        been purchased on the open market), in either case having an aggregate Fair
        Market Value equal to the Withholding Taxes. 

       

      
        
           

        

        
          10

          
            

          

        

        
           

        

      

       

      Article
        9. Successors

       

      All
        obligations of the Company under the Governing Document with respect to the
        Award shall be binding on any successor to the Company, whether the existence
        of
        such successor is the result of a direct or indirect purchase, merger,
        consolidation, or otherwise, of all or substantially all of the business
        and/or
        assets of the Company.

       

      Article
        10. General Provisions

       

      10.1 Forfeiture
        Events.
        If the
        Company is required to prepare an accounting restatement due to the material
        noncompliance of the Company, as a result of misconduct, with any financial
        reporting requirement under the securities laws, if the Holder knowingly
        or
        grossly negligently engaged in the misconduct, or knowingly or grossly
        negligently failed to prevent the misconduct, or if the Holder is one of
        the
        individuals subject to automatic forfeiture under Section 304 of the
        Sarbanes-Oxley Act of 2002, the Holder shall reimburse the Company the amount
        of
        any payment in settlement of the Award earned or accrued during the twelve-month
        period following the first public issuance or filing with the United States
        Securities and Exchange Commission (whichever just occurred) of the financial
        document embodying such financial reporting requirement.

       

      10.2 Legend.
        The
        certificates for Shares may include any legend that the Board deems appropriate
        to reflect any restrictions on transfer of such Shares.

       

      10.3 Gender
        and Number.
        Except
        where otherwise indicated by the context, any masculine term used herein
        also
        shall include the feminine, the plural shall include the singular, and the
        singular shall include the plural.

       

      10.4 Severability. In
        the
        event any provision of the Governing Document shall be held illegal or invalid
        for any reason, the illegality or invalidity shall not affect the remaining
        parts of the Governing Document, and the Governing Document shall be construed
        and enforced as if the illegal or invalid provision had not been
        included.

       

      10.5 Requirements
        of Law. The
        granting of the Award and the issuance of Shares under the Governing Document
        shall be subject to all applicable laws, rules, and regulations, and to such
        approvals by any governmental agencies or national securities exchanges as
        may
        be required. 

       

      10.6 Delivery
        of Title. The
        Company shall have no obligation to issue or deliver evidence of title for
        Shares issued under the Governing Document prior to:

       

      
        	
                 

              	
                (a)

              	
                Obtaining
                  any approvals from governmental agencies that the Company determines
                  are
                  necessary or advisable; and

              

      

       

      
        	
                 

              	
                (b)

              	
                Completion
                  of any registration or other qualification of the Shares under
                  any
                  applicable national or foreign law or ruling of any governmental
                  body that
                  the Company determines to be necessary or
                  advisable.

              

      

       

      
        
           

        

        
          11

          
            

          

        

        
           

        

      

       

      10.7 Inability
        to Obtain Authority. The
        inability of the Company to obtain authority from any regulatory body having
        jurisdiction, which authority is deemed by the Company’s counsel to be necessary
        to the lawful issuance and sale of any Shares hereunder, shall relieve the
        Company of any liability in respect of the failure to issue or sell such
        Shares
        as to which such requisite authority shall not have been obtained.

       

      10.8 Investment
        Representations. The
        Board
        may require any individual receiving Shares pursuant to the Award under this
        Governing Document to represent and warrant in writing that the individual
        is
        acquiring the Shares for investment and without any present intention to
        sell or
        distribute such Shares.

       

      10.9 Uncertificated
        Shares.
        To the
        extent that the Governing Document provides for issuance of certificates
        to
        reflect the transfer of Shares, the transfer of such Shares may be effected
        on
        an uncertificated basis, to the extent not prohibited by applicable law or
        the
        rules of any stock exchange.

       

      10.10 Unfunded
        Governing Document. Holder
        shall have no right, title, or interest whatsoever in or to any investments
        that
        the Company, its Subsidiaries, and/or its Affiliates may make to aid it in
        meeting its obligations under the Governing Document. Nothing contained in
        the
        Governing Document, and no action taken pursuant to its provisions, shall
        create
        or be construed to create a trust of any kind, or a fiduciary relationship
        between the Company and the Holder, beneficiary, legal representative, or
        any
        other individual. To the extent that any individual acquires a right to receive
        payments from the Company, its Subsidiaries, and/or its Affiliates under
        the
        Governing Document, such right shall be no greater than the right of an
        unsecured general creditor of the Company, a Subsidiary, or an Affiliate,
        as the
        case may be. All payments to be made hereunder shall be paid from the general
        funds of the Company, a Subsidiary, or an Affiliate, as the case may be and
        no
        special or separate fund shall be established and no segregation of assets
        shall
        be made to assure payment of such amounts except as expressly set forth in
        the
        Governing Document.

       

      10.11 No
        Fractional Shares.
        No
        fractional Shares shall be issued or delivered pursuant to the Governing
        Document or the Award. The Board shall determine whether cash, Shares, Options,
        or other property shall be issued or paid in lieu of fractional Shares or
        whether such fractional Shares or any rights thereto shall be forfeited or
        otherwise eliminated.

       

      10.12 Retirement
        and Welfare Governing Documents.
        Neither
        the Award nor the Shares paid pursuant to the Award may be included as
“compensation” for purposes of computing the benefits payable to the Holder
        under the Company’s or any Subsidiary’s or Affiliate’s retirement plans (both
        qualified and non-qualified) or welfare benefit plans unless such other plan
        expressly provides that such compensation shall be taken into account in
        computing the Holder’s benefit. 

       

      10.13 Nonexclusivity
        of the Governing Document.
        The
        adoption of this Governing Document shall not be construed as creating any
        limitations on the power of the Board to adopt such other compensation
        arrangements as it may deem desirable for the Holder.

       

      
        
           

        

        
          12

          
            

          

        

        
           

        

      

       

      10.14 No
        Constraint on Corporate Action.
        Nothing
        in this Governing Document shall be construed to: (i) limit, impair, or
        otherwise affect the Company’s or a Subsidiary’s or an Affiliate’s right or
        power to make adjustments, reclassifications, reorganizations, or changes
        of its
        capital or business structure, or to merge or consolidate, or dissolve,
        liquidate, sell, or transfer all or any part of its business or assets; or,
        (ii)
        limit the right or power of the Company or a Subsidiary or an Affiliate to
        take
        any action which such entity deems to be necessary or appropriate.

       

      10.15 Governing
        Law.
        The
        Governing Document and the Award Agreement shall be governed by the laws
        of the
        State of Nevada,
        excluding any conflicts or choice of law rule or principle that might otherwise
        refer construction or interpretation of the Governing Document to the
        substantive law of another jurisdiction. The Holder is deemed to submit to
        the
        exclusive jurisdiction and venue of the federal or state courts of Nevada,
        to
        resolve any and all issues that may arise out of or relate to the Governing
        Document or the Award Agreement.

       

      10.16 Indemnification. Each
        individual who is or shall have been a member of the Board, or a committee
        appointed by the Board, or an officer of the Company to whom authority was
        delegated in accordance with Article 2, shall be indemnified and held harmless
        by the Company against and from any loss, cost, liability, or expense that
        may
        be imposed upon or reasonably incurred by him in connection with or resulting
        from any claim, action, suit, or proceeding to which he may be a party or
        in
        which he may be involved by reason of any action taken or failure to act
        under
        the Governing Document and against and from any and all amounts paid by him
        in
        settlement thereof, with the Company’s approval, or paid by him in satisfaction
        of any judgment in any such action, suit, or proceeding against him, provided
        he
        shall give the Company an opportunity, at its own expense, to handle and
        defend
        the same before he undertakes to handle and defend it on his own behalf,
        unless
        such loss, cost, liability, or expense is a result of his own willful misconduct
        or except as expressly provided by statute.

       

      The
        foregoing right of indemnification shall not be exclusive of any other rights
        of
        indemnification to which such individuals may be entitled under the Company’s
        Articles of Incorporation or Bylaws, as a matter of law, or otherwise, or
        any
        power that the Company may have to indemnify them or hold them
        harmless.

       

      10.17 Amendment
        to Comply with Applicable Law.
        It is
        intended that the Award shall not be subject to any interest or additional
        tax
        under Section 409A of the Code. In the event Code Section 409A is amended
        after
        the date hereof, or regulations or other guidance is promulgated after the
        date
        hereof that would make the Award subject to the provisions of Code Section
        409A,
        then the terms and conditions of this Governing Document shall be interpreted
        and applied, to the extent possible, in a manner to avoid the imposition
        of the
        provisions of Code Section 409A. 

      

      
        
           

        

        
          13

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