Document:

AMENDED
      AND RESTATED EMPLOYMENT AGREEMENT

    

    This
      Amended and Restated Employment Agreement (“Agreement”) is made and entered into
      this 11th
      day
      of
April,
      2008
      (the “Effective Date”) by and between Andrew
      Gordon
      (the
“Executive”) and Coffee
      Holding Co., Inc.,
      a
      Nevada corporation (the “Company”).

     

    BACKGROUND

     

    Whereas
      the
      Executive has and is expected to continue to make a major contribution to the
      growth, profitability and financial strength of the Company; and

     

    Whereas
      the
      Company desires to retain the services of the Executive, and the Executive
      desires to be retained by the Company, on the terms and conditions set forth
      below.

     

    Now,
      Therefore,
      intending to be legally bound, and in consideration of the premises and the
      mutual promises set forth in this Agreement and for other good and valuable
      consideration, the receipt and sufficiency of which are hereby acknowledged,
      the
      Company and Executive agree as follows:

     

    ARTICLE
      I

     

    DEFINITIONS

     

    Section
      1.1 Definitions.
      The
      following terms, when used in this Agreement, shall have the following meanings,
      unless the context clearly requires otherwise (such definitions to be equally
      applicable to both the singular and plural of the defined terms):

     

    (a) “Affiliate”
      means, (a) with respect to the Executive, any other Person directly or
      indirectly Controlling, Controlled by, or under common Control with the
      Executive and (b) with respect to the Company, (i) any Person which directly
      or
      indirectly beneficially owns (within the meaning of Rule 13d-3 promulgated
      under
      the Securities Exchange Act of 1934, as amended) securities or other equity
      interests possessing more than 50% of the aggregate voting power in the election
      of directors (or similar governing body) represented by all outstanding
      securities of the Company or (ii) any Person with respect to which the Company
      beneficially owns (within the meaning of Rule 13d promulgated under the
      Securities Exchange Act of 1934, as amended) securities or other equity
      interests possessing more than 50% of the aggregate voting power in the election
      of directors (or similar governing body) represented by, or more than 50% of
      the
      aggregate value of, all outstanding securities or other equity interests of
      such
      Person.

     

    (b) “Base
      Salary” shall have the meaning set forth in Section 3.1. 

     

    (c) “Board”
      means the Board of Directors of the Company. 

    
      
        
        

      

      
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    (d) “Cause”
      means an omission, act or action or series of omissions, acts or actions of
      the
      Executive which, in the determination of the Board, cause(s), constitute(s)
      or
      result(s) in:

     

    (i) the
      Executive’s material dishonesty including, without limitation, theft, fraud,
      embezzlement, financial misrepresentation or other similar behavior or action
      in
      his dealings with or with respect to the Company or any Affiliate thereof or
      entity with which the Company or any Affiliate thereof, shall be engaged in
      or
      be attempting to engage in commerce;

     

    (ii) the
      conviction of the Executive for, or the Executive’s entry of a plea of guilty or
      nolo contendere to, the commission of a felony;

     

    (iii) the
      willful refusal of the Executive to follow the lawful directives of the Board
      with respect to his duties hereunder, which directives shall be consistent
      with
      his duties and position as President of the Company, as set forth in this
      Agreement, and which refusal is not cured by the Executive within thirty (30)
      calendar days after written notice from the Board of the Company to the
      Executive setting forth with reasonable specificity the nature thereof;
      or

     

    (iv) the
      material breach of any material provision of this Agreement which is not cured
      by the Executive within thirty (30) calendar days after written notice from
      the
      Board to the Executive setting forth with reasonable specificity the nature
      of
      such breach, unless the breach is of such nature that it cannot be cured within
      such thirty (30) day period, in which case such period will be extended by
      a
      reasonable amount of time if, and only if (a) such breach is curable and (b)
      during such thirty (30) day period the Executive commences good faith efforts
      which can reasonably be expected to cure such breach as promptly as is
      reasonably practicable.

     

    (e) “Change
      in Control” shall mean any one of the following:

     

    (i) the
      acquisition by any person or entity, excluding, for this purpose, the Company,
      Sterling Gordon, Rachelle Gordon and David Gordon, and any parent,
      parent-in-law, spouse, child, sibling, brother-in-law, sister-in-law,
      daughter-in-law and/or son-in-law of any of them (each a “Group Member”) and any
      employee benefit plan of the Company, of Beneficial Ownership of 50% or more
      of
      the combined voting power of the then outstanding securities entitled to vote
      generally in the election of directors (“Voting Securities”), of the Company;
      and

     

    (ii) the
      approval by the stockholder or stockholders of any of the Company of (a) a
      reorganization, merger, consolidation or other business combination (other
      than
      any reorganization, merger, consolidation or other business combination with
      an
      Affiliate of the entity to be reorganized, merged, consolidated or otherwise
      combined) of the Company with respect to which the stockholder or stockholders
      of such entity immediately prior to consummation of such reorganization, merger,
      consolidation or other business combination do not, immediately thereafter,
      own
      more than 50% of the combined voting power of the outstanding Voting Securities
      of the surviving corporation, or (b) the sale, to a person or entity other
      than
      a Group Member, of all or substantially all of the assets of the
      Company.

     

    
      
        
        

      

      
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    For
      purposes of this Section 1.1(e):

     

    “Affiliate”
      means a person or entity that directly, or indirectly through one or more
      intermediaries, controls or is controlled by, or is under common control with,
      the person or entity specified.

     

    “Beneficial
      Ownership” shall be determined within the meaning of Rule 13d-3 promulgated
      under the Exchange Act. 

     

    “Person”
      shall include persons as that term is understood under Sections 13(d)(3) and
      14(d)(2) of the Exchange Act. 

     

    “Voting
      Securities” shall be deemed to include all outstanding securities of a
      corporation that are then exchangeable or convertible into securities of that
      corporation entitled to vote generally in the election of directors, as if
      same
      shall have been exchanged or converted into such voting securities.

     

    (f) “Confidential
      Information” means: 

     

    (i) proprietary
      information, trade secrets and know-how of the Company and its
      Affiliates;

     

    (ii) confidential
      information relating to the business, operations, systems, networks, services,
      data bases, customer lists, pricing policies, business plans, marketing plans,
      product development plans, strategies, inventions and research of the Company
      or
      its Affiliates; and

     

    (iii) confidential
      information relating to the financial affairs and results of operations and
      forecasts or projections of the Company or its Affiliates;

     

    provided
      that information shall not constitute Confidential Information if such
      information: (i) is generally known by Persons other than the Company or its
      Affiliates or Persons employed by, in control of or otherwise affiliated with
      the Company or its Affiliates, (ii) is known by Persons other than the Company
      or its Affiliates or Persons employed by, in control of or otherwise affiliated
      with the Company or its Affiliates by reason of the action of such Person or
      Persons other than the Executive or any Person acting at the Executive’s
      direction or with the Executive’s consent, (iii) was known by the Executive, by
      lawful means, prior to the date of the Executive’s employment with the Company
      or (iv) is compelled to be disclosed by law, regulation or legal
      process.

     

    (g) “Control”
      (including the terms “Controlled by” and “under common Control with”) means the
      possession, directly or indirectly or as a trustee or executor, of the power
      to
      direct or cause the direction of the management of a Person, whether through
      the
      ownership of stock, as a trustee or executor, by contract or credit agreement
      or
      otherwise. 

     

    
      
        
        

      

      
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    (h) “Disability”
      means any physical or mental condition which renders Executive incapable of
      performing his essential functions and duties hereunder as determined in good
      faith by the Board. 

     

    (i) “Effective
      Date” shall have the meaning set forth in the preamble.

     

    (j) “Employment
      Term” shall have the meaning set forth in Section 2.2.

     

    (k) “Good
      Reason” means:

     

    (i) the
      assignment to Executive, without Executive’s expressed written approval, of
      duties or responsibilities materially inconsistent with the Executive’s position
      of President of the Company, or any material reduction in Executive’s duties,
      responsibilities or authority from those in effect on the date
      hereof;

     

    (ii) the
      Company’s failure to continue in effect any material benefit plan, program or
      policy in which Executive is participating (other than any plan, program or
      policy which is available to the salaried employees of the Company generally),
      or the taking of any action by the Company that would adversely affect
      Executive’s participation in or materially reduce Executive’s benefits under any
      such benefit plan, program or policy or that would deprive Executive of any
      material fringe benefit enjoyed by Executive; provided, however, that no Good
      Reason shall occur if the aggregate value of the benefit plans, programs and
      policies in which the Executive is participating remains substantially
      equivalent;

     

    (iii) a
      relocation of the Executive’s primary place of employment to any location that
      is both (a) greater than 50 miles away from the location at which Executive
      is
      currently working, and (b) greater than 50 miles away from the Executor’s
      primary residence, except for required travel by Executive on the Company’s
      business to an extent substantially consistent with Executive’s past business
      travel obligations;

     

    (iv) any
      material breach of any material provision of this Agreement by the Company;
      or

     

    (v) the
      date
      three (3) months after the occurrence of a Change in Control; 

     

    which,
      in
      any case described in Sections 1.1(k)(i), (ii), (iii) or (iv), is not cured
      by
      the Company within thirty (30) calendar days after written notice from the
      Executive to the Board setting forth with reasonable specificity the nature
      of
      such breach or event, unless the breach or event is of such nature that it
      cannot be cured within such thirty (30) day period, in which case such period
      will be extended by a reasonable amount of time if, and only if (a) such breach
      is curable and (b) during such thirty (30) day period the Company commences
      good
      faith efforts which can reasonably be expected to cure such breach as promptly
      as is reasonably practicable. For purposes of this Agreement, any action or
      inaction described in Sections 1.1(k)(i), (ii), (iii) or (iv) shall constitute
      Good Reason only if written notice thereof as contemplated by the preceding
      sentence is given within one hundred eighty (180) days after the date on which
      such action or inaction first occurs (or, if later, the earliest date on which
      the Executive knows or reasonably should know of such action or
      inaction).

     

    
      
        
        

      

      
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    (l) “Initial
      Term” means the first period that this Agreement is in effect, as set forth in
      Section 2.2.

     

    (m) “Person”
      means an individual, corporation, partnership, association, limited liability
      company or partnership, trust, government, governmental agency or body, or
      any
      other group or entity, no matter how organized and whether or not for
      profit.

     

    (n) “Renewal
      Term” shall have the meaning set forth in Section 2.2.

     

    ARTICLE
      II

     

    EMPLOYMENT
      AND TERM

     

    Section
      2.1 Employment.
      The
      Company employs Executive and the Executive hereby agrees to such employment
      by
      the Company during the Employment Term to serve as Chief Executive Officer
      and
      President of the Company, with the customary duties, authorities and
      responsibilities associated with such position and such other duties,
      authorities and responsibilities relative to the Company or its Affiliates
      that:
      (a) have been agreed upon by the Company and Executive or (b) may from time
      to
      time be delegated to Executive by the Board. 

     

    Section
      2.2 Employment
      Term.

     

    (a) Initial
      Term.
      The
“Initial Term” of this Agreement shall commence on the Effective Date, and
      unless sooner terminated as provided in Article IV, shall continue until the
      fifth anniversary of such date. 

     

    (b) Renewal
      Term.
      On the
      day after the Effective Date and on each day thereafter, the Employment
      Agreement shall be extended by one (1) day, such that on any date the Employment
      Term will expire on the day before the fifth (5th)
      anniversary of such date. These extensions shall continue in perpetuity until
      discontinued by: (i) notice to the Executive given by the Company that they
      have
      elected to discontinue the extensions; (ii) notice by the Executive to the
      Company that he has elected to discontinue the extensions; or (iii) termination
      of the Executive’s employment with the Company, whether by resignation,
      discharge or otherwise. On the date on which such a notice is deemed given,
      or
      on the effective date of a termination of the Executive’s employment with the
      Company, the Employment Period shall be converted to a fixed period of five
      (5)
      years ending on the day before the fifth (5th)
      anniversary of such date. For all purposes of this Agreement, the term “Renewal
      Term” shall mean the period covered by any such extension.

     

    (c) Employment
      Term.
      For all
      purposes of this Agreement, the term “Employment Term” shall mean the Initial
      Term and all Renewal Terms. Except as otherwise expressly provided in this
      Agreement, any reference in this Agreement to the term “Remaining Unexpired
      Employment Term” as of any date shall mean the period beginning on such date and
      ending on the last day of the Employment Term.

     

    
      
        
        

      

      
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    (d) Full
      Working Time.
      During
      the Employment Term, the Executive shall devote his ability and attention,
      all
      of his skill and experience and efforts during normal business hours and at
      such
      other times as the performance of his duties hereunder may reasonably require
      to
      the proper performance of his duties hereunder and to the business and affairs
      of the Company. During the Employment Term, the Executive, without the prior
      written approval of the Board, shall not, either directly or indirectly,
      actively participate in any other business or accept any employment or business
      office whatsoever, including, without limitation, serving as a director, from
      any other Person; provided, however, that the foregoing shall not preclude
      the
      Executive, subject to Article V, from: 

     

    (i) serving
      as a director of or actually participating in any non-profit or charitable
      organization or

     

    (ii) making
      an
      investment in any other business, so long as the Executive does not actively
      participate in another business referred to in Section 2.3 and such activity,
      whether described in Section 2.3(i) or 2.3(ii), does not materially interfere
      with the Executive’s ability to perform his duties hereunder and does not
      constitute a conflict of interest with the Company in the reasonable opinion
      of
      the Board.

     

    ARTICLE
      III

     

    COMPENSATION
      AND BENEFITS 

     

    Section
      3.1 Base
      Salary.
      During
      the Employment Term, as compensation for services hereunder and in consideration
      for the protective covenants set forth in Article V of this Agreement, Executive
      shall be paid an annual base salary of Three Hundred Twenty-Five Thousand
      Dollars ($325,000) or such greater amount as may from time to time be approved
      by the Compensation Committee of the Board (the “Base Salary”). Base Salary
      shall be paid to Executive in accordance with the Company’s normal payroll
      practices.

     

    Section
      3.2 Bonus.
      During
      the Employment Term, Executive shall be eligible to receive an annual bonus
      that
      will be determined in accordance with the bonus program established by the
      Board
      from time to time.

     

    Section
      3.3 Benefits.
      To the
      maximum extent that he is eligible under the terms of the applicable plan or
      program, the Executive shall participate in any and all plans or programs
      maintained by the Company for its employees and/or senior executives generally
      that provide insurance, medical benefits, retirement benefits, or similar fringe
      benefits. In addition, the Executive shall be entitled to four (4) weeks of
      paid
      vacation each calendar year of the Employment Term, which must be taken in
      accordance with the Company’s vacation policy then in effect.

     

    Section
      3.4 Indemnification
      and Insurance.

     

    
      
        
        

      

      
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    (a) D&O
      Insurance.
      The
      Company shall cause the Executive to be covered by and named as an insured
      under
      any policy or contract of insurance obtained by it to insure its directors
      and
      officers against personal liability for acts or omissions in connection with
      service as an officer or director of the Company or service in other capacities
      at its request. The coverage provided to the Executive pursuant to this Section
      shall be of the same scope and on the same terms and conditions as the coverage
      (if any) provided to other officers or directors of the Company and shall
      continue for so long as the Executive shall be subject to personal liability
      relating to such service to the extent permitted under the Nevada General
      Corporation Law.

     

    (b) Indemnification.
      To the
      maximum extent permitted under applicable law, the Company shall indemnify
      the
      Executive against and hold him harmless from any costs, damages, losses and
      exposures arising out of a bona fide action, suit or proceeding in which he
      may
      be involved by reason of his having been a director or officer of the Company
      to
      the fullest extent and on the most favorable terms and conditions that similar
      indemnification is offered to any director or officer of the Company or any
      subsidiary or Affiliate thereof and shall continue for so long as the Executive
      shall be subject to personal liability relating to such service to the extent
      permitted under the Nevada General Corporation Law.

     

    (c) Exemption
      from Section 409A. The Executive and the Company agree that the termination
      benefits described in this Section 3.4 are intended to be exempt from Section
      409A of the Internal Revenue Code (“Section 409A”) pursuant to Treasury
      Regulation Section 1.409A-1(b)(10) as certain indemnification and liability
      insurance plans.

     

    Section
      3.5 Expenses.
      The
      Company shall pay or reimburse the Executive for reasonable business expenses
      actually incurred or paid by the Executive during the Employment Term, in the
      performance of his services hereunder; provided, however, that such expenses
      are
      consistent with the Company policy. Such payment or reimbursement is expressly
      conditioned upon presentation of expense statements or vouchers or other
      supporting documentation by the Executive in a manner that is acceptable to
      the
      Company and otherwise in accordance with the Company policy then in
      effect.

     

    Section
      3.6 Deductions.
      The
      Company shall deduct from all compensation or benefits payable pursuant to
      this
      Agreement such payroll, withholding and other taxes as may in the reasonable
      opinion of the Company be required by law and any such additional amounts
      requested in writing by the Executive. 

     

    
      
        
        

      

      
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    ARTICLE
      IV

     

    TERMINATION

     

    Section
      4.1 General.
      The
      Company shall have the right to terminate the employment of the Executive at
      any
      time with or without Cause, and the Executive shall have the right to resign
      at
      any time with or without Good Reason, but the relative rights and obligations
      of
      the parties in the event of any such termination or resignation shall be
      determined under this Agreement. 

     

    Section
      4.2 Termination
      Under Certain Circumstances.

     

    (a) Termination
      Without Severance Benefits.
      In the
      event the Executive’s employment with the Company is terminated prior to the
      expiration of the Employment Term by reason of (i) the Executive’s resignation
      without Good Reason, (ii) the Executive’s death or (iii) the Executive’s
      discharge by the Company for Cause, this Agreement shall terminate including,
      without limitation, the Company’s obligations to provide any compensation,
      benefits or severance to the Executive under Article IV of this Agreement or
      otherwise, other than the Standard Termination Entitlements (as defined in
      Section 4.4). 

     

    (b) Disability.
      The
      Company may terminate the Executive’s employment upon the Executive’s
      Disability. In such event, in addition to the Standard Termination Entitlements
      (as defined in Section 4.4), the Company shall continue to pay the Executive
      his
      Base Salary in accordance with the Company’s normal payroll practices, at the
      annual rate in effect for him immediately prior to the termination of his
      employment, during a period ending on the earliest of: (i) the date on which
      long-term disability insurance benefits are first payable to him under any
      long-term disability insurance plan covering employees of the Company and
      providing an annual benefit for the Executive at least equal to 60% of Base
      Salary; and (ii) the date of his death; and (iii) the expiration of the
      Remaining Unexpired Employment Term. A termination of employment due to
      Disability under this Section 4.2(b) shall be effected by notice of termination
      given to the Executive by the Company and shall take effect on the later of
      the
      effective date of termination specified in such notice or the date on which
      the
      notice of termination is deemed given to the Executive.

     

    (c) Termination
      with Severance Benefits.
      In the
      event that the Executive’s employment with the Company is terminated by the
      Executive prior to the expiration of the Employment Term for Good Reason or
      by
      the Company prior to the expiration of the Employment Term other than for Cause
      or Disability, the Company shall pay the Standard Termination Entitlements
      (as
      defined in Section 4.4) and the Severance Benefits (as defined in Section 4.5);
      provided, however, that any payment required by this Section 4.2(c) is expressly
      conditioned upon:

     

    (i) The
      Executive’s compliance in all material respects with the material terms of this
      Agreement, including, without limitation, the applicable provisions of Article
      V; and

     

    
      
        
        

      

      
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    (ii) The
      Executive’s resignation from any and all positions which he holds as an officer,
      director or committee member with respect to the Company or any Affiliate
      thereof. 

     

    Section
      4.3 Liquidated
      Damages.
      The
      Company and Executive hereby stipulate that the damages which may be incurred
      by
      the Executive as a consequence of any such termination of employment are not
      capable of accurate measurement as of the date first above written and that
      the
      liquidated damages payments provided for in this Agreement constitute a
      reasonable estimate under the circumstances of, and are in full satisfaction
      of,
      all damages sustained as a consequence of any such termination of
      employment.

     

    Section
      4.4 Standard
      Termination Entitlements.
      For all
      purposes of this Agreement, the Executive’s “Standard Termination Entitlements”
shall mean and include:

     

    (a) the
      Executive’s earned but unpaid compensation (including, without limitation,
      salary, bonus, and all other items which constitute wages under applicable
      law)
      as of the date of his termination of employment, as defined in Treasury
      Regulation Section 1.409A-1(h)(1)(ii). This payment shall be made at the time
      and in the manner prescribed by law applicable to the payment of wages but
      in no
      event later than thirty (30) days after the date of the Executive’s termination
      of employment.

     

    (b) the
      benefits, if any, due to the Executive (and the Executive’s estate, surviving
      dependents or his designated beneficiaries) under the employee benefit plans
      and
      programs and compensation plans and programs (including stock option plans)
      maintained for the benefit of the officers and employees of the Company). The
      time and manner of payment or other delivery of these benefits and the
      recipients of such benefits shall be determined according to the terms and
      conditions of the applicable plans and programs.

     

    Section
      4.5 Severance
      Benefits.
      For all
      purposes of this Agreement, the Executive’s “Severance Benefits” shall mean and
      include: 

     

    (a) During
      the Remaining Unexpired Employment Term, the Company shall provide for the
      Executive and his dependents continued group life, health (including
      hospitalization, medical and major medical), dental, accident and long-term
      disability insurance benefits on substantially the same terms and conditions
      (including any required premium-sharing arrangements, co-payments and
      deductibles) in effect for them immediately prior to the Executive’s
      termination. The coverage provided under this Section may, at the election
      of
      the Company, be secondary to the coverage provided as part of the Standard
      Termination Entitlements and to any employer-paid coverage provided by a
      subsequent employer or through Medicare, with the result that benefits under
      the
      other coverages will offset the coverage required by this Section.

     

    (b) The
      Company shall make a lump sum payment to the Executive (or, in the event of
      his
      death before payment, to his estate), in an amount (without discount for early
      payment) equal to the value of the salary that Executive would have earned
      if he
      had continued working for the Company during the Remaining Unexpired Employment
      Period at the highest annual rate of salary achieved during that portion of
      the
      Employment Period which is prior to Executive’s termination of employment with
      the Company. Such lump sum shall be paid in lieu of all other payments of salary
      provided for under this Agreement in respect of the period following any such
      termination within thirty (30) days following the Executive’s termination of
      employment.

    
      
        
        

      

      
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    (c) The
      Company shall make a lump sum payment to the Executive (or, in the event of
      his
      death before payment, to his estate), in an amount equal to the payments that
      would have been made to Executive under any cash bonus or long-term or
      short-term cash incentive compensation plan maintained by, or covering employees
      of, the Company if he had continued working for the Company during the Remaining
      Unexpired Employment Period and had earned the maximum bonus or incentive award
      in each calendar year that ends during the Remaining Unexpired Employment
      Period, such payments to be equal to the product of:

     

    (i) the
      maximum percentage rate at which an award was ever available to Executive under
      such incentive compensation plan; multiplied by

     

    (ii) the
      salary that would have been paid to Executive during each such calendar year
      at
      the highest annual rate of salary achieved during that portion of the Employment
      Period which is prior to Executive’s termination of employment with the
      Company.

     

    Such
      payment shall be made (without discount for early payment) within thirty (30)
      days following the Executive’s termination of employment.

     

    (d) The
      Executive and the Company acknowledge that each of the payments and benefits
      promised to the Executive under this Agreement must either comply with the
      requirements of Section 409A and the regulations thereunder or qualify for
      an
      exception from compliance. To that end, the Executive and the Company agree
      that
      the termination benefits described in this Section 4.5 are intended to be exempt
      from Section 409A as non-taxable benefits pursuant to Treasury Regulation
      Section 1.409A-1(b)(1) or as short-term deferrals pursuant to Treasury
      Regulation Section 1.409A-1(b)(4).

     

    ARTICLE
      V

     

    RESTRICTIVE
      COVENANTS

    

    Section
      5.1 Proprietary
      Information.
      In the
      event that the Executive leaves the employ of the Company due to the Company’s
      discharge of the Executive for Cause or the Executive’s voluntary resignation
      from his employment hereunder without Good Reason, the Executive shall deliver
      to the Company (and shall not keep in his possession, recreate or deliver to
      anyone other than the Company or its designee) any and all devices, records,
      data, notes, reports, proposals, lists, correspondence, specifications,
      drawings, blueprints, sketches, materials, equipment, other documents or
      property, together with all copies thereof (in whatever medium recorded)
      belonging to the Company or any Affiliate thereof or any of their respective
      successors or assigns.

     

    
      
        
        

      

      
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    Section
      5.2 Non-Competition.
      During
      his employment with the Company and continuing for one (1) year thereafter
      (but
      only if the Executive’s employment hereunder is terminated due to the Company’s
      discharge of the Executive for Cause, or the Executive’s voluntary resignation
      from his employment hereunder without Good Reason), the Executive agrees, and
      shall cause each Person Controlled by him to agree, that any such Person shall
      not, directly or indirectly, through any Person Controlled by the Executive,
      in
      any form or manner in the State of New York: (a) engage in any activities
      competitive with the business of the Company and its Affiliates for his or
      their
      own account or for the account of any other Person, or (b) become interested
      in
      any Person engaged in activities competitive with the business of the Company
      and its Affiliates as a partner, shareholder, member, principal, agent,
      employee, trustee, consultant or in any other relationship or capacity;
      provided, however, that Executive may own, directly or indirectly, solely as
      a
      passive investment, securities of any Person if the Executive (x) is not a
      Person in Control of, or a member of a group that Controls, such Person and
      (y)
      does not, directly or indirectly, own 5% or more of any voting class of
      securities of such Person. For purposes of this Section 5.2, the business of
      the
      Company and Affiliates shall mean the roasting, blending, packaging and
      distribution of coffee for sale.

     

    Section
      5.3 Non-Solicitation.
      During
      his employment with the Company and for a period of one (1) year thereafter
      (but
      only if the Executive’s employment hereunder is terminated due to the Company’s
      discharge of the Executive for Cause, or the Executive’s voluntary resignation
      from his employment hereunder without Good Reason), the Executive will not,
      directly or indirectly, use proprietary knowledge or information relating to
      the
      Company or its Affiliates obtained during the course of Executive’s employment
      with the Company with the intention to, or which a reasonable person would
      construe to (a) interfere with or disrupt any present or prospective
      relationship, contractual or otherwise, between the Company or its Affiliates
      and any customer, supplier, employee, consultant or other person having business
      dealings with the Company or its Affiliates, or (b) employ or solicit the
      employment or engagement by others of any employee or consultant of the Company
      or its Affiliates who was such an employee or consultant at the time of
      termination of the Executive’s employment hereunder or within one (1) year prior
      thereto.

     

    Section
      5.4 Non-Disclosure.
      Except
      with the prior written consent of the Company in each instance or as may be
      reasonably necessary to perform the Executive’s services hereunder, the
      Executive shall not disclose, use, publish, or in any other manner reveal,
      directly or indirectly, at any time during or after his employment with the
      Company, any Confidential Information relating to the Company or any Affiliate
      thereof acquired by him prior to, during the course of, or incident to, his
      employment hereunder. In the event Executive is required (by oral questions,
      interrogatories, requests for information or documents in legal proceedings,
      subpoenas, civil investigative demand or similar process) to disclose any such
      Confidential Information, the Executive shall provide the Company with prompt
      written notice of such requirement so that the Company may seek a protective
      order or other appropriate remedy and/or waive compliance with the provisions
      of
      this Section. If, in the absence of such a protective order or other remedy
      or
      receipt of a waiver by the Company, the Executive is nonetheless advised by
      his
      legal counsel that he is legally compelled to disclose such Confidential
      Information, the Executive may, without liability hereunder, disclose only
      that
      portion of such Confidential Information which such counsel advises in writing
      is legally required to be disclosed.

     

    
      
        
        

      

      
        11

        
          

        

      

      
        
        

      

    

    Section
      5.5 Reasonable
      Limitations.
      Executive acknowledges that given the nature of the Company’s business the
      covenants contained in this Article V contain reasonable limitations as to
      time,
      geographical area and scope of activity to be restrained, and do not impose
      a
      greater restraint than is necessary to protect and preserve the Company’s
      business and to protect the Company’s legitimate business interests. If,
      however, this Article V is determined by any court of competent jurisdiction
      or
      any arbitrator to be unenforceable by reason of its extending for too long
      a
      period of time or over too large a geographic area or by reason of its being
      too
      extensive in any other respect, or for any other reason, it will be interpreted
      to extend only over the longest period of time for which it may be enforceable
      and/or over the largest geographical area as to which it may be enforceable
      and/or to the maximum extent in all other aspects as to which it may be
      enforceable, all as determined by such court or arbitrator in such action.
      

     

    Section
      5.6 Remedies
      for Breach.
      Executive acknowledges that the legal remedies for breach of the protective
      covenants hereunder are inadequate and therefore agrees that, in addition to
      all
      of the remedies available to the Company in the event of a breach or a
      threatened breach of any covenant contained in this Article V, the Company
      may:
      (a) obtain temporary, preliminary, and permanent injunctions and any other
      appropriate equitable relief against any and all such actions, (b) cease as
      of
      the date of such breach or threatened breach any and all further payments to
      Executive pursuant to this Agreement and (c) recover from Executive monetary
      damages to the Company or any Affiliate arising from such breach or threatened
      breach and all costs and expenses (including reasonable attorneys’ fees)
      incurred by the Company or any Affiliate in the enforcement of such protective
      covenants.

     

    Section
      5.7 Affiliates
      of the Company.
      The
      provisions of this Article V shall benefit the business and proprietary rights
      of the Company’s Affiliates and shall be enforceable against Executive by each
      of such Affiliates as third party beneficiaries.

     

    Section
      5.8 Survival
      of Protective Covenants.
      Each
      covenant on the part of Executive contained in this Article V shall be construed
      as an agreement independent of any other provision of this Agreement, unless
      otherwise indicated herein, and shall survive the termination of Executive’s
      employment under this Agreement, and the existence of any claim or cause of
      action of Executive against the Company, whether predicated on this Agreement
      or
      otherwise, shall not constitute a defense to the enforcement by the Company
      of
      such covenant. 

     

    ARTICLE
      VI

     

    GENERAL
      PROVISIONS

    

    Section
      6.1 Notices.
      All
      notices, requests, claims, demands and other communications hereunder shall
      be
      in writing and shall be given (and shall be deemed to have been duly received
      if
      so given) by hand delivery, telegram, telex or telecopy, or by mail (registered
      or certified mail, postage prepaid, return receipt requested) or by any courier
      service, providing proof of delivery. All communications hereunder shall be
      delivered to the respective parties at the following addresses:

     

    
      	
              If
                to the Executive:

            	
              Andrew
                Gordon

            
	 	
              215
                Meisner Avenue

            
	 	
              Staten
                Island, NY 10306

            
	 	 

    

    
      
        
        

      

      
        12

        
          

        

      

      
        
        

      

    

    

    
      	
               

            	 
	
              If
                to the Company: 

            	
              Coffee
                Holding Co, Inc.

            
	 	
              4401
                First Avenue

            
	 	
              Brooklyn,
                NY 11232

            
	 	 
	 	
              Attn:
                Compensation
                Committee

            
	 	 
	
              with
                copy to: 

            	
              Thacher
                Proffitt & Wood LLP

            
	 	
              1700
                Pennsylvania Avenue, NW, Suite 800

            
	 	
              Washington,
                DC 20006

            
	 	 
	 	
              Attn:
                Matthew
                Dyckman, Esq.

            

    

    

    or
      to
      such other address as the party to whom notice is given may have previously
      furnished to the other parties hereto in writing in the manner set forth
      above.

     

    Section
      6.2 Entire
      Agreement.
      This
      Agreement shall constitute the entire agreement between the Executive and the
      Company with respect to the Company’s employment of the Executive and supersedes
      any and all prior agreements and understandings, written or oral, with respect
      thereto.

     

    Section
      6.3 Amendments and Waivers. Any term of this Agreement may be
      amended and the observance of any term of this Agreement may be waived (either
      generally or in a particular instance and either retroactively or
      prospectively), only by (a) an instrument in writing and signed by the party
      against whom such amendment or waiver is sought to be enforced, and (b) in
      the
      case of the Company, such amendment or waiver also must be duly authorized
      by an
      appropriate resolution of the Board. Notwithstanding the preceding sentence,
      this Agreement shall be construed and administered in such manner as shall
      be
      necessary to effect compliance with Section 409A and shall be subject to
      amendment in the future, in such manner as the Company may deem necessary or
      appropriate to effect such compliance; provided that any such amendment shall
      preserve for the Executive the benefit originally afforded pursuant to this
      Agreement.

     

    Section
      6.4 Successors
      and Assigns.
      The
      Company shall have the right to assign this Agreement. The personal services
      of
      the Executive are the subject of this Agreement and no part of his rights or
      obligations hereunder may be assigned, transferred, pledged or encumbered by
      the
      Executive. This Agreement shall inure to the benefit of, and be binding upon
      (a)
      the parties hereto, (b) the heirs, administrators, executors and personal
      representatives of the Executive and (c) the successors and assigns of the
      Company as provided herein. 

     

    Section
      6.5 Governing
      Law.
      This
      Agreement, including the validity hereof and the rights and obligations of
      the
      parties hereunder, and all amendments and supplements hereof and all waivers
      and
      consents hereunder, shall be construed in accordance with and governed by the
      laws of the State of New York without giving effect to any conflicts of law
      provisions or rule, that would cause the application of the laws of any other
      jurisdiction.

     

    
      
        
        

      

      
        13

        
          

        

      

      
        
        

      

    

    Section
      6.6 Severability.
      If any
      provisions of this Agreement as applied to any part or to any circumstance
      shall
      be adjudged by a court to be invalid or unenforceable, the same shall in no
      way
      affect any other provision of this Agreement, the application of such provision
      in any other circumstances or the validity or enforceability of this
      Agreement.

     

    Section
      6.7 No
      Conflicts.
      The
      Executive represents to the Company that the execution, delivery and performance
      by the Executive of this Agreement does not and will not conflict with or result
      in a violation or breach of, or constitute (with or without notice or lapse
      of
      time or both) a default under any contract, agreement or understanding, whether
      oral or written, to which the Executive is or was a party or of which the
      Executive is or should be aware. 

     

    Section
      6.8 Survival.
      The
      rights and obligations of the Company and Executive pursuant to Articles IV,
      V
      and VII shall survive the termination of the Executive’s employment with the
      Company and the expiration of the Employment Term.

     

    Section
      6.9 Captions.
      The
      headings and captions used in this Agreement are used for convenience only
      and
      are not to be considered in construing or interpreting this
      Agreement.

     

    Section
      6.10 Counterparts.
      This
      Agreement may be executed in two (2) or more counterparts, each of which shall
      be deemed an original, but all of which together shall constitute one and the
      same instrument.

     

    Section
      6.11 Non-duplication.
      In the
      event that the Executive shall perform services for any Affiliate of the Company
      or any other direct or indirect subsidiary or affiliate of the Company or any
      Affiliate, any compensation or benefits provided to the Executive by such other
      employer shall be applied to offset the obligations of the Company hereunder,
      it
      being intended that this Agreement set forth the aggregate compensation and
      benefits payable to the Executive for all services to the Company, its
      Affiliates and all of their respective direct or indirect subsidiaries and
      affiliates.

     

    ARTICLE
      VII

     

    TAX
      INDEMNIFICATION

     

    Section
      7.1 Tax
      Indemnification.
      

     

    (a) If
      the
      Executive’s employment terminates under circumstances entitling him (or in the
      event of his death, his estate) to the Severance Benefits, the Company shall
      pay
      to the Executive (or in the event of his death, his estate) an additional amount
      intended to indemnify him against the financial effects of the excise tax
      imposed on excess parachute payments under Section 280G of the Internal Revenue
      Code (the “Tax Indemnity Payment”). The Tax Indemnity Payment shall be
      determined under the following formula:

     

    
      	
              X =

            	
                    E
                x
                P      

              1
                -
                [(FI x (1 - SLI)) + SLI + E + M]

            
	
              where

            	 
	
              E =

            	
              the
                percentage rate at which an excise tax is assessed under Section
                4999 of
                the Internal Revenue Code (“Code”);

            
	
              P =

            	
              the
                amount with respect to which such excise tax is assessed, determined
                without regard to this Section 7.1;

            
	
              FI =

            	
              the
                highest marginal rate of income tax applicable to the Executive under
                the
                Code for the taxable year in question;

            
	
              SLI =

            	
              the
                sum of the highest marginal rates of income tax applicable to the
                Executive under all applicable state and local laws for the taxable
                year
                in question; and

            
	
              M =

            	
              the
                highest marginal rate of Medicare tax applicable to the Executive
                under
                the Code for the taxable year in
                question.

            

      
        
          
          

        

        
          14

          
            

          

        

        
          
          

        

      

       

      Such
        computation shall be made at the expense of the Company by an attorney or
        a firm
        of independent certified public accountants selected by the Executive and
        reasonably satisfactory to the Company (the “Tax Advisor”) and shall be based on
        the following assumptions: (i) that a change in ownership, a change in effective
        ownership or control, or a change in the ownership of a substantial portion
        of
        the assets, of the Company has occurred within the meaning of Section 280G
        of
        the Code (a “280G Change of Control”); (ii) that all direct or indirect payments
        made to or benefits conferred upon the Executive on account of his termination
        of employment are “parachute payments” within the meaning of Section 280G of the
        Code; and (iii) that no portion of such payments is reasonable compensation
        for
        services rendered prior to the Executive’s termination of
        employment.

       

      (b) With
        respect to any payment that is presumed to be a parachute payment for purposes
        of Section 280G of the Code, the Tax Indemnity Payment shall be made to the
        Executive on the earlier of the (1) date the Company or any direct or indirect
        subsidiary or affiliate of the Company is required to withhold such tax;
        (2) the
        date the tax is required to be paid by the Executive, unless, prior to such
        date, the Company delivers to the Executive the written opinion, in form
        and
        substance reasonably satisfactory to the Executive, of the Tax Advisor or
        of an
        attorney or firm of independent certified public accountants selected by
        the
        Company and reasonably satisfactory to the Executive, to the effect that
        the
        Executive has a reasonable basis on which to conclude that (i) no 280G Change
        in
        Control has occurred, or (ii) all or part of the payment or benefit in question
        is not a parachute payment for purposes of Section 280G of the Code, or (iii)
        all or a part of such payment or benefit constitutes reasonable compensation
        for
        services rendered prior to the 280G Change of Control, or (iv) for some other
        reason which shall be set forth in detail in such letter, no excise tax is
        due
        under Section 4999 of the Code with respect to such payment or benefit (the
        “Opinion Letter”); or (3) within 2 1⁄2 months following the end of the taxable
        year of the Executive or the Company, whichever is longer, in which the
        termination event occurs. If the Company delivers an Opinion Letter, the
        Tax
        Advisor shall recompute, and the Company shall make, the Tax Indemnity Payment
        in reliance on the information contained in the Opinion
        Letter.

    

     

    (c) In
      the
      event that the Executive’s liability for the excise tax under Section 4999 of
      the Code for a taxable year is subsequently determined to be different than
      the
      amount with respect to which the Tax Indemnity Payment is made, the Executive
      or
      the Company, as the case may be, shall pay to the other party at the time that
      the amount of such excise tax is finally determined, consistent with the time
      limitations specified in Section 7.1(b), an appropriate amount, plus interest,
      such that the payment made under Section 7.1(b), when increased by the amount
      of
      the payment made to the Executive under this Section 7.1(c), or when reduced
      by
      the amount of the payment made to the Company under this Section 7.1(c), equals
      the amount that should have properly been paid to the Executive under Section
      7.1(a). The interest paid to the Company under this Section 7.1(c) shall be
      determined at the rate provided under Section 1274(b)(2)(B) of the Code. The
      payment made to the Executive shall include such amount of interest as is
      necessary to satisfy any interest assessment made by the Internal Revenue
      Service and an additional amount equal to any monetary penalties assessed by
      the
      Internal Revenue Service on account of an underpayment of the excise tax. To
      confirm that the proper amount, if any, was paid to the Executive under this
      Section 7.1, the Executive shall furnish to the Company a copy of each tax
      return which reflects a liability for an excise tax, at least twenty (20) days
      before the date on which such return is required to be filed with the Internal
      Revenue Service. Nothing in this Agreement shall give the Company any right
      to
      control or otherwise participate in any action, suit or proceeding to which
      the
      Executive is a party as a result of positions taken on his federal income tax
      return with respect to his liability for excise taxes under Section 4999 of
      the
      Code.

    
       

      
        
          
          

        

        
          15

          
            

          

        

        
          
          

        

      

    

     

    ARTICLE
      VIII

     

    PAYMENTS
      TO KEY EMPLOYEES 

     

    Section
      8.1 Payments to Key Employees. Notwithstanding anything in this
      Agreement to the contrary, to the extent required under Section 409A, no payment
      to be made to a key employee (within the meaning of Section 409A) shall be
      made
      sooner than six (6) months after such termination of employment; provided,
      however, that to the extent such six (6)-month delay is imposed by Section
      409A
      as a result of a Change in Control as defined in Section 1.1(e), the payment
      shall be paid into a rabbi trust for the benefit of the Executive as if the
      six
      (6)-month delay was not imposed with such amounts then being distributed to
      the
      Executive as soon as permissible under Section 409A. 

     

    ARTICLE
      IX

     

    
      INVOLUNTARY
        TERMINATION PAYMENTS TO EMPLOYEES (SAFE HARBOR).

    

     

    Section
      9.1 Payments
      to Key Employees.
      In
      the
      event a payment is made to an employee upon an involuntary termination of
      employment, as deemed pursuant to this Agreement, such payment will not be
      subject to Section 409A provided that such payment does not exceed two (2)
      times
      the lesser of (i) the sum of the Executive’s annualized compensation based on
      the taxable year immediately preceding the year in which termination of
      employment occurs or (ii) the maximum amount that may be taken into account
      under a qualified plan pursuant to Section 401(a)(17) of the Code for the year
      in which the Executive terminates service (the “Safe Harbor Amount”). However,
      if such payment exceeds the Safe Harbor Amount, only the amount in excess of
      the
      Safe Harbor Amount will be subject to Section 409A. In addition, if such
      Executive is considered a key employee, such payment in excess of the Safe
      Harbor Amount will have its timing delayed and will be subject to the six
      (6)-month wait-period imposed by Section 409A as provided in Section 8.1 of
      this
      Agreement. The Executive and the Company agree that the termination benefits
      described in this Section 9.1 are intended to be exempt from Section 409A
      pursuant to Treasury Regulation Section 1.409A-1(b)(9)(iii) as the safe harbor
      for separation pay due to involuntary separation from service. 

    
      
        
        

      

      
        16

        
          

        

      

      
        
        

      

    

    In
      Witness Whereof,
      the
      parties hereto have executed this Agreement as of the date first above
      written.

     

    
      	
              ATTEST:

            	 	 
	 	 	 	 	 
	 	 	 	 	 
	 	 	 	 	 
	
              By:
                

            	  
	 	  
	 
	 	
              Name:

            	
              Andrew
                Gordon

            	 
	 	
              Title:

            	 	 

    

    
 

    
      	
              ATTEST:

            	
              Coffee
                Holding Co., Inc.

            
	 	 	 	 	 
	 	 	 	 	 
	 	 	 	 	 
	
              By:
                

            	  
	 	  
	 
	 	
              Name:

            	
              Name:

            
	 	
              Title:

            	
              Title:

            

    

    
      
        
        

      

      
        17AMENDED
      AND RESTATED EMPLOYMENT AGREEMENT

     

    

    This
      Amended and Restated Employment Agreement (“Agreement”) is made and entered into
      this 11th
      day
      of
April,
      2008
      (the “Effective Date”) by and between David Gordon
      (the
“Executive”) and Coffee
      Holding Co., Inc.,
      a
      Nevada corporation (the “Company”).

     

    BACKGROUND

     

    Whereas
      the
      Executive has and is expected to continue to make a major contribution to the
      growth, profitability and financial strength of the Company; and

     

    Whereas
      the
      Company desires to retain the services of the Executive, and the Executive
      desires to be retained by the Company, on the terms and conditions set forth
      below.

     

    Now,
      Therefore,
      intending to be legally bound, and in consideration of the premises and the
      mutual promises set forth in this Agreement and for other good and valuable
      consideration, the receipt and sufficiency of which are hereby acknowledged,
      the
      Company and Executive agree as follows:

     

    ARTICLE
      I

     

    DEFINITIONS

     

    Section
      1.1 Definitions.
      The
      following terms, when used in this Agreement, shall have the following meanings,
      unless the context clearly requires otherwise (such definitions to be equally
      applicable to both the singular and plural of the defined terms):

     

    (a) “Affiliate”
      means, (a) with respect to the Executive, any other Person directly or
      indirectly Controlling, Controlled by, or under common Control with the
      Executive and (b) with respect to the Company, (i) any Person which directly
      or
      indirectly beneficially owns (within the meaning of Rule 13d-3 promulgated
      under
      the Securities Exchange Act of 1934, as amended) securities or other equity
      interests possessing more than 50% of the aggregate voting power in the election
      of directors (or similar governing body) represented by all outstanding
      securities of the Company or (ii) any Person with respect to which the Company
      beneficially owns (within the meaning of Rule 13d promulgated under the
      Securities Exchange Act of 1934, as amended) securities or other equity
      interests possessing more than 50% of the aggregate voting power in the election
      of directors (or similar governing body) represented by, or more than 50% of
      the
      aggregate value of, all outstanding securities or other equity interests of
      such
      Person.

     

    (b) “Base
      Salary” shall have the meaning set forth in Section 3.1. 

     

    (c) “Board”
      means the Board of Directors of the Company. 

     

    (d) “Cause”
      means an omission, act or action or series of omissions, acts or actions of
      the
      Executive which, in the determination of the Board, cause(s), constitute(s)
      or
      result(s) in:

     

    
      
        
        

      

      
        1

        
          

        

      

      
        
        

      

    

    (i) the
      Executive’s material dishonesty including, without limitation, theft, fraud,
      embezzlement, financial misrepresentation or other similar behavior or action
      in
      his dealings with or with respect to the Company or any Affiliate thereof or
      entity with which the Company or any Affiliate thereof, shall be engaged in
      or
      be attempting to engage in commerce;

     

    (ii) the
      conviction of the Executive for, or the Executive’s entry of a plea of guilty or
      nolo contendere to, the commission of a felony;

     

    (iii) the
      willful refusal of the Executive to follow the lawful directives of the Board
      with respect to his duties hereunder, which directives shall be consistent
      with
      his duties and position as President of the Company, as set forth in this
      Agreement, and which refusal is not cured by the Executive within thirty (30)
      calendar days after written notice from the Board of the Company to the
      Executive setting forth with reasonable specificity the nature thereof;
      or

     

    (iv) the
      material breach of any material provision of this Agreement which is not cured
      by the Executive within thirty (30) calendar days after written notice from
      the
      Board to the Executive setting forth with reasonable specificity the nature
      of
      such breach, unless the breach is of such nature that it cannot be cured within
      such thirty (30) day period, in which case such period will be extended by
      a
      reasonable amount of time if, and only if (a) such breach is curable and (b)
      during such thirty (30) day period the Executive commences good faith efforts
      which can reasonably be expected to cure such breach as promptly as is
      reasonably practicable.

     

    (e) “Change
      in Control” shall mean any one of the following:

     

    (i) the
      acquisition by any person or entity, excluding, for this purpose, the Company,
      Sterling Gordon, Rachelle Gordon and Andrew Gordon, and any parent,
      parent-in-law, spouse, child, sibling, brother-in-law, sister-in-law,
      daughter-in-law and/or son-in-law of any of them (each a “Group Member”) and any
      employee benefit plan of the Company, of Beneficial Ownership of 50% or more
      of
      the combined voting power of the then outstanding securities entitled to vote
      generally in the election of directors (“Voting Securities”), of the Company;
      and

     

    (ii) the
      approval by the stockholder or stockholders of any of the Company of (a) a
      reorganization, merger, consolidation or other business combination (other
      than
      any reorganization, merger, consolidation or other business combination with
      an
      Affiliate of the entity to be reorganized, merged, consolidated or otherwise
      combined) of the Company with respect to which the stockholder or stockholders
      of such entity immediately prior to consummation of such reorganization, merger,
      consolidation or other business combination do not, immediately thereafter,
      own
      more than 50% of the combined voting power of the outstanding Voting Securities
      of the surviving corporation, or (b) the sale, to a person or entity other
      than
      a Group Member, of all or substantially all of the assets of the
      Company.

     

    
      
        
        

      

      
        2

        
          

        

      

      
        
        

      

    

     

    For
      purposes of this Section 1.1(e):

     

    “Affiliate”
      means a person or entity that directly, or indirectly through one or more
      intermediaries, controls or is controlled by, or is under common control with,
      the person or entity specified.

     

    “Beneficial
      Ownership” shall be determined within the meaning of Rule 13d-3 promulgated
      under the Exchange Act. 

     

    “Person”
      shall include persons as that term is understood under Sections 13(d)(3) and
      14(d)(2) of the Exchange Act. 

     

    “Voting
      Securities” shall be deemed to include all outstanding securities of a
      corporation that are then exchangeable or convertible into securities of that
      corporation entitled to vote generally in the election of directors, as if
      same
      shall have been exchanged or converted into such voting securities.

     

    (f) “Confidential
      Information” means: 

     

    (i) proprietary
      information, trade secrets and know-how of the Company and its
      Affiliates;

     

    (ii) confidential
      information relating to the business, operations, systems, networks, services,
      data bases, customer lists, pricing policies, business plans, marketing plans,
      product development plans, strategies, inventions and research of the Company
      or
      its Affiliates; and

     

    (iii) confidential
      information relating to the financial affairs and results of operations and
      forecasts or projections of the Company or its Affiliates;

     

    provided
      that information shall not constitute Confidential Information if such
      information: (i) is generally known by Persons other than the Company or its
      Affiliates or Persons employed by, in control of or otherwise affiliated with
      the Company or its Affiliates, (ii) is known by Persons other than the Company
      or its Affiliates or Persons employed by, in control of or otherwise affiliated
      with the Company or its Affiliates by reason of the action of such Person or
      Persons other than the Executive or any Person acting at the Executive’s
      direction or with the Executive’s consent, (iii) was known by the Executive, by
      lawful means, prior to the date of the Executive’s employment with the Company
      or (iv) is compelled to be disclosed by law, regulation or legal
      process.

     

    (g) “Control”
      (including the terms “Controlled by” and “under common Control with”) means the
      possession, directly or indirectly or as a trustee or executor, of the power
      to
      direct or cause the direction of the management of a Person, whether through
      the
      ownership of stock, as a trustee or executor, by contract or credit agreement
      or
      otherwise. 

     

    (h) “Disability”
      means any physical or mental condition which renders Executive incapable of
      performing his essential functions and duties hereunder as determined in good
      faith by the Board. 

     

    
      
        
        

      

      
        3

        
          

        

      

      
        
        

      

    

    (i) “Effective
      Date” shall have the meaning set forth in the preamble.

     

    (j) “Employment
      Term” shall have the meaning set forth in Section 2.2.

     

    (k) “Good
      Reason” means:

     

    (i) the
      assignment to Executive, without Executive’s expressed written approval, of
      duties or responsibilities materially inconsistent with the Executive’s position
      of President of the Company, or any material reduction in Executive’s duties,
      responsibilities or authority from those in effect on the date
      hereof;

     

    (ii) the
      Company’s failure to continue in effect any material benefit plan, program or
      policy in which Executive is participating (other than any plan, program or
      policy which is available to the salaried employees of the Company generally),
      or the taking of any action by the Company that would adversely affect
      Executive’s participation in or materially reduce Executive’s benefits under any
      such benefit plan, program or policy or that would deprive Executive of any
      material fringe benefit enjoyed by Executive; provided, however, that no Good
      Reason shall occur if the aggregate value of the benefit plans, programs and
      policies in which the Executive is participating remains substantially
      equivalent;

     

    (iii) a
      relocation of the Executive’s primary place of employment to any location that
      is both (a) greater than 50 miles away from the location at which Executive
      is
      currently working, and (b) greater than 50 miles away from the Executor’s
      primary residence, except for required travel by Executive on the Company’s
      business to an extent substantially consistent with Executive’s past business
      travel obligations;

     

    (iv) any
      material breach of any material provision of this Agreement by the Company;
      or

     

    (v) the
      date
      three (3) months after the occurrence of a Change in Control; 

     

    which,
      in
      any case described in Sections 1.1(k)(i), (ii), (iii) or (iv), is not cured
      by
      the Company within thirty (30) calendar days after written notice from the
      Executive to the Board setting forth with reasonable specificity the nature
      of
      such breach or event, unless the breach or event is of such nature that it
      cannot be cured within such thirty (30) day period, in which case such period
      will be extended by a reasonable amount of time if, and only if (a) such breach
      is curable and (b) during such thirty (30) day period the Company commences
      good
      faith efforts which can reasonably be expected to cure such breach as promptly
      as is reasonably practicable. For purposes of this Agreement, any action or
      inaction described in Sections 1.1(k)(i), (ii), (iii) or (iv) shall constitute
      Good Reason only if written notice thereof as contemplated by the preceding
      sentence is given within one hundred eighty (180) days after the date on which
      such action or inaction first occurs (or, if later, the earliest date on which
      the Executive knows or reasonably should know of such action or
      inaction).

     

    
      
        
        

      

      
        4

        
          

        

      

      
        
        

      

    

    (l) “Initial
      Term” means the first period that this Agreement is in effect, as set forth in
      Section 2.2.

     

    (m) “Person”
      means an individual, corporation, partnership, association, limited liability
      company or partnership, trust, government, governmental agency or body, or
      any
      other group or entity, no matter how organized and whether or not for
      profit.

     

    (n) “Renewal
      Term” shall have the meaning set forth in Section 2.2.

     

    ARTICLE
      II

     

    EMPLOYMENT
      AND TERM

     

    Section
      2.1 Employment.
      The
      Company employs Executive and the Executive hereby agrees to such employment
      by
      the Company during the Employment Term to serve as Executive Vice
      President-Operations of the Company, with the customary duties, authorities
      and
      responsibilities associated with such position and such other duties,
      authorities and responsibilities relative to the Company or its Affiliates
      that:
      (a) have been agreed upon by the Company and Executive or (b) may from time
      to
      time be delegated to Executive by the Board. 

     

    Section
      2.2 Employment
      Term.

     

    (a) Initial
      Term.
      The
“Initial Term” of this Agreement shall commence on the Effective Date, and
      unless sooner terminated as provided in Article IV, shall continue until the
      fifth anniversary of such date. 

     

    (b) Renewal
      Term.
      On the
      day after the Effective Date and on each day thereafter, the Employment
      Agreement shall be extended by one (1) day, such that on any date the Employment
      Term will expire on the day before the fifth (5th)
      anniversary of such date. These extensions shall continue in perpetuity until
      discontinued by: (i) notice to the Executive given by the Company that they
      have
      elected to discontinue the extensions; (ii) notice by the Executive to the
      Company that he has elected to discontinue the extensions; or (iii) termination
      of the Executive’s employment with the Company, whether by resignation,
      discharge or otherwise. On the date on which such a notice is deemed given,
      or
      on the effective date of a termination of the Executive’s employment with the
      Company, the Employment Period shall be converted to a fixed period of five
      (5)
      years ending on the day before the fifth (5th)
      anniversary of such date. For all purposes of this Agreement, the term “Renewal
      Term” shall mean the period covered by any such extension.

     

    (c) Employment
      Term.
      For all
      purposes of this Agreement, the term “Employment Term” shall mean the Initial
      Term and all Renewal Terms. Except as otherwise expressly provided in this
      Agreement, any reference in this Agreement to the term “Remaining Unexpired
      Employment Term” as of any date shall mean the period beginning on such date and
      ending on the last day of the Employment Term.

     

    (d) Full
      Working Time.
      During
      the Employment Term, the Executive shall devote his ability and attention,
      all
      of his skill and experience and efforts during normal business hours and at
      such
      other times as the performance of his duties hereunder may reasonably require
      to
      the proper performance of his duties hereunder and to the business and affairs
      of the Company. During the Employment Term, the Executive, without the prior
      written approval of the Board, shall not, either directly or indirectly,
      actively participate in any other business or accept any employment or business
      office whatsoever, including, without limitation, serving as a director, from
      any other Person; provided, however, that the foregoing shall not preclude
      the
      Executive, subject to Article V, from: 

     

    
      
        
        

      

      
        5

        
          

        

      

      
        
        

      

    

    (i) serving
      as a director of or actually participating in any non-profit or charitable
      organization or

     

    (ii) making
      an
      investment in any other business, so long as the Executive does not actively
      participate in another business referred to in Section 2.3 and such activity,
      whether described in Section 2.3(i) or 2.3(ii), does not materially interfere
      with the Executive’s ability to perform his duties hereunder and does not
      constitute a conflict of interest with the Company in the reasonable opinion
      of
      the Board.

     

    ARTICLE
      III

     

    COMPENSATION
      AND BENEFITS 

    Section
      3.1 Base
      Salary.
      During
      the Employment Term, as compensation for services hereunder and in consideration
      for the protective covenants set forth in Article V of this Agreement, Executive
      shall be paid an annual base salary of Three Hundred Thousand Dollars ($300,000)
      or such greater amount as may from time to time be approved by the Compensation
      Committee of the Board (the “Base Salary”). Base Salary shall be paid to
      Executive in accordance with the Company’s normal payroll
      practices.

     

    Section
      3.2 Bonus.
      During
      the Employment Term, Executive shall be eligible to receive an annual bonus
      that
      will be determined in accordance with the bonus program established by the
      Board
      from time to time.

     

    Section
      3.3 Benefits.
      To the
      maximum extent that he is eligible under the terms of the applicable plan or
      program, the Executive shall participate in any and all plans or programs
      maintained by the Company for its employees and/or senior executives generally
      that provide insurance, medical benefits, retirement benefits, or similar fringe
      benefits. In addition, the Executive shall be entitled to four (4) weeks of
      paid
      vacation each calendar year of the Employment Term, which must be taken in
      accordance with the Company’s vacation policy then in effect.

     

    Section
      3.4 Indemnification
      and Insurance.

     

    (a) D&O
      Insurance.
      The
      Company shall cause the Executive to be covered by and named as an insured
      under
      any policy or contract of insurance obtained by it to insure its directors
      and
      officers against personal liability for acts or omissions in connection with
      service as an officer or director of the Company or service in other capacities
      at its request. The coverage provided to the Executive pursuant to this Section
      shall be of the same scope and on the same terms and conditions as the coverage
      (if any) provided to other officers or directors of the Company and shall
      continue for so long as the Executive shall be subject to personal liability
      relating to such service to the extent permitted under the Nevada General
      Corporation Law.

    
      
        
        

      

      
        6

        
          

        

      

      
        
        

      

    

    (b) Indemnification.
      To the
      maximum extent permitted under applicable law, the Company shall indemnify
      the
      Executive against and hold him harmless from any costs, damages, losses and
      exposures arising out of a bona fide action, suit or proceeding in which he
      may
      be involved by reason of his having been a director or officer of the Company
      to
      the fullest extent and on the most favorable terms and conditions that similar
      indemnification is offered to any director or officer of the Company or any
      subsidiary or Affiliate thereof and shall continue for so long as the Executive
      shall be subject to personal liability relating to such service to the extent
      permitted under the Nevada General Corporation Law.

     

    (c) Exemption
      from Section 409A. The Executive and the Company agree that the termination
      benefits described in this Section 3.4 are intended to be exempt from Section
      409A of the Internal Revenue Code (“Section 409A”) pursuant to Treasury
      Regulation Section 1.409A-1(b)(10) as certain indemnification and liability
      insurance plans.

     

    Section
      3.5 Expenses.
      The
      Company shall pay or reimburse the Executive for reasonable business expenses
      actually incurred or paid by the Executive during the Employment Term, in the
      performance of his services hereunder; provided, however, that such expenses
      are
      consistent with the Company policy. Such payment or reimbursement is expressly
      conditioned upon presentation of expense statements or vouchers or other
      supporting documentation by the Executive in a manner that is acceptable to
      the
      Company and otherwise in accordance with the Company policy then in
      effect.

     

    Section
      3.6 Deductions.
      The
      Company shall deduct from all compensation or benefits payable pursuant to
      this
      Agreement such payroll, withholding and other taxes as may in the reasonable
      opinion of the Company be required by law and any such additional amounts
      requested in writing by the Executive. 

     

    ARTICLE
      IV

     

    TERMINATION

     

    Section
      4.1 General.
      The
      Company shall have the right to terminate the employment of the Executive at
      any
      time with or without Cause, and the Executive shall have the right to resign
      at
      any time with or without Good Reason, but the relative rights and obligations
      of
      the parties in the event of any such termination or resignation shall be
      determined under this Agreement. 

     

    Section
      4.2 Termination
      Under Certain Circumstances.

     

    (a) Termination
      Without Severance Benefits.
      In the
      event the Executive’s employment with the Company is terminated prior to the
      expiration of the Employment Term by reason of (i) the Executive’s resignation
      without Good Reason, (ii) the Executive’s death or (iii) the Executive’s
      discharge by the Company for Cause, this Agreement shall terminate including,
      without limitation, the Company’s obligations to provide any compensation,
      benefits or severance to the Executive under Article IV of this Agreement or
      otherwise, other than the Standard Termination Entitlements (as defined in
      Section 4.4). 

     

    
      
        
        

      

      
        7

        
          

        

      

      
        
        

      

    

    (b) Disability.
      The
      Company may terminate the Executive’s employment upon the Executive’s
      Disability. In such event, in addition to the Standard Termination Entitlements
      (as defined in Section 4.4), the Company shall continue to pay the Executive
      his
      Base Salary in accordance with the Company’s normal payroll practices, at the
      annual rate in effect for him immediately prior to the termination of his
      employment, during a period ending on the earliest of: (i) the date on which
      long-term disability insurance benefits are first payable to him under any
      long-term disability insurance plan covering employees of the Company and
      providing an annual benefit for the Executive at least equal to 60% of Base
      Salary; and (ii) the date of his death; and (iii) the expiration of the
      Remaining Unexpired Employment Term. A termination of employment due to
      Disability under this Section 4.2(b) shall be effected by notice of termination
      given to the Executive by the Company and shall take effect on the later of
      the
      effective date of termination specified in such notice or the date on which
      the
      notice of termination is deemed given to the Executive.

     

    (c) Termination
      with Severance Benefits.
      In the
      event that the Executive’s employment with the Company is terminated by the
      Executive prior to the expiration of the Employment Term for Good Reason or
      by
      the Company prior to the expiration of the Employment Term other than for Cause
      or Disability, the Company shall pay the Standard Termination Entitlements
      (as
      defined in Section 4.4) and the Severance Benefits (as defined in Section 4.5);
      provided, however, that any payment required by this Section 4.2(c) is expressly
      conditioned upon:

     

    (i) The
      Executive’s compliance in all material respects with the material terms of this
      Agreement, including, without limitation, the applicable provisions of Article
      V; and

     

    (ii) The
      Executive’s resignation from any and all positions which he holds as an officer,
      director or committee member with respect to the Company or any Affiliate
      thereof. 

     

    Section
      4.3 Liquidated
      Damages.
      The
      Company and Executive hereby stipulate that the damages which may be incurred
      by
      the Executive as a consequence of any such termination of employment are not
      capable of accurate measurement as of the date first above written and that
      the
      liquidated damages payments provided for in this Agreement constitute a
      reasonable estimate under the circumstances of, and are in full satisfaction
      of,
      all damages sustained as a consequence of any such termination of
      employment.

     

    Section
      4.4 Standard
      Termination Entitlements.
      For all
      purposes of this Agreement, the Executive’s “Standard Termination Entitlements”
shall mean and include:

     

    (a) the
      Executive’s earned but unpaid compensation (including, without limitation,
      salary, bonus, and all other items which constitute wages under applicable
      law)
      as of the date of his termination of employment, as defined in Treasury
      Regulation Section 1.409A-1(h)(1)(ii). This payment shall be made at the time
      and in the manner prescribed by law applicable to the payment of wages but
      in no
      event later than 30 days after the date of the Executive’s termination of
      employment.

     

    
      
        
        

      

      
        8

        
          

        

      

      
        
        

      

    

    (b) the
      benefits, if any, due to the Executive (and the Executive’s estate, surviving
      dependents or his designated beneficiaries) under the employee benefit plans
      and
      programs and compensation plans and programs (including stock option plans)
      maintained for the benefit of the officers and employees of the Company). The
      time and manner of payment or other delivery of these benefits and the
      recipients of such benefits shall be determined according to the terms and
      conditions of the applicable plans and programs.

     

    Section
      4.5 Severance
      Benefits.
      For all
      purposes of this Agreement, the Executive’s “Severance Benefits” shall mean and
      include: 

     

    (a) During
      the Remaining Unexpired Employment Term, the Company shall provide for the
      Executive and his dependents continued group life, health (including
      hospitalization, medical and major medical), dental, accident and long-term
      disability insurance benefits on substantially the same terms and conditions
      (including any required premium-sharing arrangements, co-payments and
      deductibles) in effect for them immediately prior to the Executive’s
      termination. The coverage provided under this Section may, at the election
      of
      the Company, be secondary to the coverage provided as part of the Standard
      Termination Entitlements and to any employer-paid coverage provided by a
      subsequent employer or through Medicare, with the result that benefits under
      the
      other coverages will offset the coverage required by this Section.

     

    (b) The
      Company shall make a lump sum payment to the Executive (or, in the event of
      his
      death before payment, to his estate), in an amount (without discount for early
      payment) equal to the value of the salary that Executive would have earned
      if he
      had continued working for the Company during the Remaining Unexpired Employment
      Period at the highest annual rate of salary achieved during that portion of
      the
      Employment Period which is prior to Executive’s termination of employment with
      the Company. Such lump sum shall be paid in lieu of all other payments of salary
      provided for under this Agreement in respect of the period following any such
      termination within thirty (30) days following the Executive’s termination of
      employment.

     

    (c) The
      Company shall make a lump sum payment to the Executive (or, in the event of
      his
      death before payment, to his estate), in an amount equal to the payments that
      would have been made to Executive under any cash bonus or long-term or
      short-term cash incentive compensation plan maintained by, or covering employees
      of, the Company if he had continued working for the Company during the Remaining
      Unexpired Employment Period and had earned the maximum bonus or incentive award
      in each calendar year that ends during the Remaining Unexpired Employment
      Period, such payments to be equal to the product of:

     

    (i) the
      maximum percentage rate at which an award was ever available to Executive under
      such incentive compensation plan; multiplied by

     

    
      
        
        

      

      
        9

        
          

        

      

      
        
        

      

    

    (ii) the
      salary that would have been paid to Executive during each such calendar year
      at
      the highest annual rate of salary achieved during that portion of the Employment
      Period which is prior to Executive’s termination of employment with the
      Company.

     

    Such
      payment shall be made (without discount for early payment) within thirty (30)
      days following the Executive’s termination of employment.

     

    (d) The
      Executive and the Company acknowledge that each of the payments and benefits
      promised to the Executive under this Agreement must either comply with the
      requirements of Section 409A and the regulations thereunder or qualify for
      an
      exception from compliance. To that end, the Executive and the Company agree
      that
      the termination benefits described in this Section 4.5 are intended to be exempt
      from Section 409A as non-taxable benefits pursuant to Treasury Regulation
      Section 1.409A-1(b)(1) or as short-term deferrals pursuant to Treasury
      Regulation Section 1.409A-1(b)(4).

     

    ARTICLE
      V

     

    RESTRICTIVE
      COVENANTS

    

    Section
      5.1 Proprietary
      Information.
      In the
      event that the Executive leaves the employ of the Company due to the Company’s
      discharge of the Executive for Cause or the Executive’s voluntary resignation
      from his employment hereunder without Good Reason, the Executive shall deliver
      to the Company (and shall not keep in his possession, recreate or deliver to
      anyone other than the Company or its designee) any and all devices, records,
      data, notes, reports, proposals, lists, correspondence, specifications,
      drawings, blueprints, sketches, materials, equipment, other documents or
      property, together with all copies thereof (in whatever medium recorded)
      belonging to the Company or any Affiliate thereof or any of their respective
      successors or assigns.

     

    Section
      5.2 Non-Competition.
      During
      his employment with the Company and continuing for one (1) year thereafter
      (but
      only if the Executive’s employment hereunder is terminated due to the Company’s
      discharge of the Executive for Cause, or the Executive’s voluntary resignation
      from his employment hereunder without Good Reason), the Executive agrees, and
      shall cause each Person Controlled by him to agree, that any such Person shall
      not, directly or indirectly, through any Person Controlled by the Executive,
      in
      any form or manner in the State of New York: (a) engage in any activities
      competitive with the business of the Company and its Affiliates for his or
      their
      own account or for the account of any other Person, or (b) become interested
      in
      any Person engaged in activities competitive with the business of the Company
      and its Affiliates as a partner, shareholder, member, principal, agent,
      employee, trustee, consultant or in any other relationship or capacity;
      provided, however, that Executive may own, directly or indirectly, solely as
      a
      passive investment, securities of any Person if the Executive (x) is not a
      Person in Control of, or a member of a group that Controls, such Person and
      (y)
      does not, directly or indirectly, own 5% or more of any voting class of
      securities of such Person. For purposes of this Section 5.2, the business of
      the
      Company and Affiliates shall mean the roasting, blending, packaging and
      distribution of coffee for sale.

     

    Section
      5.3 Non-Solicitation.
      During
      his employment with the Company and for a period of one (1) year thereafter
      (but
      only if the Executive’s employment hereunder is terminated due to the Company’s
      discharge of the Executive for Cause, or the Executive’s voluntary resignation
      from his employment hereunder without Good Reason), the Executive will not,
      directly or indirectly, use proprietary knowledge or information relating to
      the
      Company or its Affiliates obtained during the course of Executive’s employment
      with the Company with the intention to, or which a reasonable person would
      construe to (a) interfere with or disrupt any present or prospective
      relationship, contractual or otherwise, between the Company or its Affiliates
      and any customer, supplier, employee, consultant or other person having business
      dealings with the Company or its Affiliates, or (b) employ or solicit the
      employment or engagement by others of any employee or consultant of the Company
      or its Affiliates who was such an employee or consultant at the time of
      termination of the Executive’s employment hereunder or within one (1) year prior
      thereto.

    
      
        
        

      

      
        10

        
          

        

      

      
        
        

      

    

     

    Section
      5.4 Non-Disclosure.
      Except
      with the prior written consent of the Company in each instance or as may be
      reasonably necessary to perform the Executive’s services hereunder, the
      Executive shall not disclose, use, publish, or in any other manner reveal,
      directly or indirectly, at any time during or after his employment with the
      Company, any Confidential Information relating to the Company or any Affiliate
      thereof acquired by him prior to, during the course of, or incident to, his
      employment hereunder. In the event Executive is required (by oral questions,
      interrogatories, requests for information or documents in legal proceedings,
      subpoenas, civil investigative demand or similar process) to disclose any such
      Confidential Information, the Executive shall provide the Company with prompt
      written notice of such requirement so that the Company may seek a protective
      order or other appropriate remedy and/or waive compliance with the provisions
      of
      this Section. If, in the absence of such a protective order or other remedy
      or
      receipt of a waiver by the Company, the Executive is nonetheless advised by
      his
      legal counsel that he is legally compelled to disclose such Confidential
      Information, the Executive may, without liability hereunder, disclose only
      that
      portion of such Confidential Information which such counsel advises in writing
      is legally required to be disclosed.

     

    Section
      5.5 Reasonable
      Limitations.
      Executive acknowledges that given the nature of the Company’s business the
      covenants contained in this Article V contain reasonable limitations as to
      time,
      geographical area and scope of activity to be restrained, and do not impose
      a
      greater restraint than is necessary to protect and preserve the Company’s
      business and to protect the Company’s legitimate business interests. If,
      however, this Article V is determined by any court of competent jurisdiction
      or
      any arbitrator to be unenforceable by reason of its extending for too long
      a
      period of time or over too large a geographic area or by reason of its being
      too
      extensive in any other respect, or for any other reason, it will be interpreted
      to extend only over the longest period of time for which it may be enforceable
      and/or over the largest geographical area as to which it may be enforceable
      and/or to the maximum extent in all other aspects as to which it may be
      enforceable, all as determined by such court or arbitrator in such action.
      

     

    Section
      5.6 Remedies
      for Breach.
      Executive acknowledges that the legal remedies for breach of the protective
      covenants hereunder are inadequate and therefore agrees that, in addition to
      all
      of the remedies available to the Company in the event of a breach or a
      threatened breach of any covenant contained in this Article V, the Company
      may:
      (a) obtain temporary, preliminary, and permanent injunctions and any other
      appropriate equitable relief against any and all such actions, (b) cease as
      of
      the date of such breach or threatened breach any and all further payments to
      Executive pursuant to this Agreement and (c) recover from Executive monetary
      damages to the Company or any Affiliate arising from such breach or threatened
      breach and all costs and expenses (including reasonable attorneys’ fees)
      incurred by the Company or any Affiliate in the enforcement of such protective
      covenants.

     

    
      
        
        

      

      
        11

        
          

        

      

      
        
        

      

    

    Section
      5.7 Affiliates
      of the Company.
      The
      provisions of this Article V shall benefit the business and proprietary rights
      of the Company’s Affiliates and shall be enforceable against Executive by each
      of such Affiliates as third party beneficiaries.

     

    Section
      5.8 Survival
      of Protective Covenants.
      Each
      covenant on the part of Executive contained in this Article V shall be construed
      as an agreement independent of any other provision of this Agreement, unless
      otherwise indicated herein, and shall survive the termination of Executive’s
      employment under this Agreement, and the existence of any claim or cause of
      action of Executive against the Company, whether predicated on this Agreement
      or
      otherwise, shall not constitute a defense to the enforcement by the Company
      of
      such covenant. 

     

    ARTICLE
      VI

     

    GENERAL
      PROVISIONS

    

    Section
      6.1 Notices.
      All
      notices, requests, claims, demands and other communications hereunder shall
      be
      in writing and shall be given (and shall be deemed to have been duly received
      if
      so given) by hand delivery, telegram, telex or telecopy, or by mail (registered
      or certified mail, postage prepaid, return receipt requested) or by any courier
      service, providing proof of delivery. All communications hereunder shall be
      delivered to the respective parties at the following addresses:

    

      
        	
                If
                  to the Executive:

              	
                David
                  Gordon

              
	 	
                22
                  Barclay Avenue

              
	 	
                Edgemont,
                  NY 10583

              
	 	 
	
                If
                  to the Company: 

              	
                Coffee
                  Holding Co, Inc.

              
	 	
                4401
                  First Avenue

              
	 	
                Brooklyn,
                  NY 11232

              
	 	 
	 	
                Attn:
                  Compensation
                  Committee

              
	 	 
	
                with
                  copy to: 

              	
                Thacher
                  Proffitt & Wood LLP

              
	 	
                1700
                  Pennsylvania Avenue, NW, Suite 800

              
	 	
                Washington,
                  DC 20006

              
	 	 
	 	
                Attn:
                  Matthew
                  Dyckman, Esq.

              

      

       

    

    or
      to
      such other address as the party to whom notice is given may have previously
      furnished to the other parties hereto in writing in the manner set forth
      above.

     

    Section
      6.2 Entire
      Agreement.
      This
      Agreement shall constitute the entire agreement between the Executive and the
      Company with respect to the Company’s employment of the Executive and supersedes
      any and all prior agreements and understandings, written or oral, with respect
      thereto.

    
      
        
        

      

      
        12

        
          

        

      

      
        
        

      

    

    Section
      6.3 Amendments
      and Waivers.
      Any
      term of this Agreement may be amended and the observance of any term of this
      Agreement may be waived (either generally or in a particular instance and either
      retroactively or prospectively), only by (a) an instrument in writing and signed
      by the party against whom such amendment or waiver is sought to be enforced,
      and
      (b) in the case of the Company, such amendment or waiver also must be duly
      authorized by an appropriate resolution of the Board. Notwithstanding
      the preceding sentence, this Agreement shall be construed and administered
      in
      such manner as shall be necessary to effect compliance with Section 409A and
      shall be subject to amendment in the future, in such manner as the Company
      may
      deem necessary or appropriate to effect such compliance; provided that any
      such
      amendment shall preserve for the Executive the benefit originally afforded
      pursuant to this Agreement.

     

    Section
      6.4 Successors
      and Assigns.
      The
      Company shall have the right to assign this Agreement. The personal services
      of
      the Executive are the subject of this Agreement and no part of his rights or
      obligations hereunder may be assigned, transferred, pledged or encumbered by
      the
      Executive. This Agreement shall inure to the benefit of, and be binding upon
      (a)
      the parties hereto, (b) the heirs, administrators, executors and personal
      representatives of the Executive and (c) the successors and assigns of the
      Company as provided herein. 

     

    Section
      6.5 Governing
      Law.
      This
      Agreement, including the validity hereof and the rights and obligations of
      the
      parties hereunder, and all amendments and supplements hereof and all waivers
      and
      consents hereunder, shall be construed in accordance with and governed by the
      laws of the State of New York without giving effect to any conflicts of law
      provisions or rule, that would cause the application of the laws of any other
      jurisdiction.

     

    Section
      6.6 Severability.
      If any
      provisions of this Agreement as applied to any part or to any circumstance
      shall
      be adjudged by a court to be invalid or unenforceable, the same shall in no
      way
      affect any other provision of this Agreement, the application of such provision
      in any other circumstances or the validity or enforceability of this
      Agreement.

     

    Section
      6.7 No
      Conflicts.
      The
      Executive represents to the Company that the execution, delivery and performance
      by the Executive of this Agreement does not and will not conflict with or result
      in a violation or breach of, or constitute (with or without notice or lapse
      of
      time or both) a default under any contract, agreement or understanding, whether
      oral or written, to which the Executive is or was a party or of which the
      Executive is or should be aware. 

     

    Section
      6.8 Survival.
      The
      rights and obligations of the Company and Executive pursuant to Articles IV,
      V
      and VII shall survive the termination of the Executive’s employment with the
      Company and the expiration of the Employment Term.

     

    Section
      6.9 Captions.
      The
      headings and captions used in this Agreement are used for convenience only
      and
      are not to be considered in construing or interpreting this
      Agreement.

     

    Section
      6.10 Counterparts.
      This
      Agreement may be executed in two (2) or more counterparts, each of which shall
      be deemed an original, but all of which together shall constitute one and the
      same instrument.

     

    Section
      6.11 Non-duplication.
      In the
      event that the Executive shall perform services for any Affiliate of the Company
      or any other direct or indirect subsidiary or affiliate of the Company or any
      Affiliate, any compensation or benefits provided to the Executive by such other
      employer shall be applied to offset the obligations of the Company hereunder,
      it
      being intended that this Agreement set forth the aggregate compensation and
      benefits payable to the Executive for all services to the Company, its
      Affiliates and all of their respective direct or indirect subsidiaries and
      affiliates.

     

    
      
        
        

      

      
        13

        
          

        

      

      
        
        

      

    

     

    ARTICLE
      VII

     

    TAX
      INDEMNIFICATION

     

    Section
      7.1 Tax
      Indemnification.
      

     

    (a) If
      the
      Executive’s employment terminates under circumstances entitling him (or in the
      event of his death, his estate) to the Severance Benefits, the Company shall
      pay
      to the Executive (or in the event of his death, his estate) an additional amount
      intended to indemnify him against the financial effects of the excise tax
      imposed on excess parachute payments under Section 280G of the Internal Revenue
      Code (the “Tax Indemnity Payment”). The Tax Indemnity Payment shall be
      determined under the following formula:

     

    
      	
              X =

            	
                   E
                x
                P     

              1
                -
                [(FI x (1 - SLI)) + SLI + E + M]

            
	
              where

            	 
	
              E =

            	
              the
                percentage rate at which an excise tax is assessed under Section
                4999 of
                the Internal Revenue Code (“Code”);

            
	
              P =

            	
              the
                amount with respect to which such excise tax is assessed, determined
                without regard to this Section 7.1;

            
	
              FI =

            	
              the
                highest marginal rate of income tax applicable to the Executive under
                the
                Code for the taxable year in question;

            
	
              SLI =

            	
              the
                sum of the highest marginal rates of income tax applicable to the
                Executive under all applicable state and local laws for the taxable
                year
                in question; and

            
	
              M =

            	
              the
                highest marginal rate of Medicare tax applicable to the Executive
                under
                the Code for the taxable year in
                question.

            

    

    Such
      computation shall be made at the expense of the Company by an attorney or a
      firm
      of independent certified public accountants selected by the Executive and
      reasonably satisfactory to the Company (the “Tax Advisor”) and shall be based on
      the following assumptions: (i) that a change in ownership, a change in effective
      ownership or control, or a change in the ownership of a substantial portion
      of
      the assets, of the Company has occurred within the meaning of Section 280G
      of
      the Code (a “280G Change of Control”); (ii) that all direct or indirect payments
      made to or benefits conferred upon the Executive on account of his termination
      of employment are “parachute payments” within the meaning of Section 280G of the
      Code; and (iii) that no portion of such payments is reasonable compensation
      for
      services rendered prior to the Executive’s termination of
      employment.

     

    
      
        
        

      

      
        14

        
          

        

      

      
        
        

      

    

     

    (b) With
      respect to any payment that is presumed to be a parachute payment for purposes
      of Section 280G of the Code, the Tax Indemnity Payment shall be made to the
      Executive on the earlier of the (1) date the Company or any direct or indirect
      subsidiary or affiliate of the Company is required to withhold such tax; (2)
      the
      date the tax is required to be paid by the Executive, unless, prior to such
      date, the Company delivers to the Executive the written opinion, in form and
      substance reasonably satisfactory to the Executive, of the Tax Advisor or of
      an
      attorney or firm of independent certified public accountants selected by the
      Company and reasonably satisfactory to the Executive, to the effect that the
      Executive has a reasonable basis on which to conclude that (i) no 280G Change
      in
      Control has occurred, or (ii) all or part of the payment or benefit in question
      is not a parachute payment for purposes of Section 280G of the Code, or (iii)
      all or a part of such payment or benefit constitutes reasonable compensation
      for
      services rendered prior to the 280G Change of Control, or (iv) for some other
      reason which shall be set forth in detail in such letter, no excise tax is
      due
      under Section 4999 of the Code with respect to such payment or benefit (the
      “Opinion Letter”); or (3) within
      2
1⁄2 months following the end of the taxable year of the Executive or the Company,
      whichever is longer, in which the termination event occurs.
      If the
      Company delivers an Opinion Letter, the Tax Advisor shall recompute, and the
      Company shall make, the Tax Indemnity Payment in reliance on the information
      contained in the Opinion Letter.

     

    (c) In
      the
      event that the Executive's liability for the excise tax under Section 4999
      of
      the Code for a taxable year is subsequently determined to be different than
      the
      amount with respect to which the Tax Indemnity Payment is made, the Executive
      or
      the Company, as the case may be, shall pay to the other party at the time that
      the amount of such excise tax is finally determined, consistent with the time
      limitations specified in Section 7.1(b), an appropriate amount, plus interest,
      such that the payment made under Section 7.1(b), when increased by the amount
      of
      the payment made to the Executive under this Section 7.1(c), or when reduced
      by
      the amount of the payment made to the Company under this Section 7.1(c), equals
      the amount that should have properly been paid to the Executive under Section
      7.1(a). The interest paid to the Company under this Section 7.1(c) shall be
      determined at the rate provided under Section 1274(b)(2)(B) of the Code. The
      payment made to the Executive shall include such amount of interest as is
      necessary to satisfy any interest assessment made by the Internal Revenue
      Service and an additional amount equal to any monetary penalties assessed by
      the
      Internal Revenue Service on account of an underpayment of the excise tax. To
      confirm that the proper amount, if any, was paid to the Executive under this
      Section 7.1, the Executive shall furnish to the Company a copy of each tax
      return which reflects a liability for an excise tax, at least twenty (20) days
      before the date on which such return is required to be filed with the Internal
      Revenue Service. Nothing in this Agreement shall give the Company any right
      to
      control or otherwise participate in any action, suit or proceeding to which
      the
      Executive is a party as a result of positions taken on his federal income tax
      return with respect to his liability for excise taxes under Section 4999 of
      the
      Code.

     

    
      
        
        

      

      
        15

        
          

        

      

      
        
        

      

    

    

    ARTICLE
      VIII

     

    PAYMENTS
      TO KEY EMPLOYEES 

     

    Section
      8.1 Payments
      to Key Employees.
      Notwithstanding
      anything in this Agreement to the contrary, to the extent required under Section
      409A, no payment to be made to a key employee (within the meaning of Section
      409A) shall be made sooner than six (6) months after such termination of
      employment; provided, however, that to the extent such six (6)-month delay
      is
      imposed by Section 409A as a result of a Change in Control as defined in Section
      1.1(e), the payment shall be paid into a rabbi trust for the benefit of the
      Executive as if the six (6)-month delay was not imposed with such amounts then
      being distributed to the Executive as soon as permissible under Section 409A.
      

     

    ARTICLE
      IX

    

          INVOLUNTARY
        TERMINATION PAYMENTS TO EMPLOYEES (SAFE HARBOR).

    

     

    Section
      9.1 Payments
      to Key Employees.
      In
      the
      event a payment is made to an employee upon an involuntary termination of
      employment, as deemed pursuant to this Agreement, such payment will not be
      subject to Section 409A provided that such payment does not exceed two (2)
      times
      the lesser of (i) the sum of the Executive’s annualized compensation based on
      the taxable year immediately preceding the year in which termination of
      employment occurs or (ii) the maximum amount that may be taken into account
      under a qualified plan pursuant to Section 401(a)(17) of the Code for the year
      in which the Executive terminates service (the “Safe Harbor Amount”). However,
      if such payment exceeds the Safe Harbor Amount, only the amount in excess of
      the
      Safe Harbor Amount will be subject to Section 409A. In addition, if such
      Executive is considered a key employee, such payment in excess of the Safe
      Harbor Amount will have its timing delayed and will be subject to the six
      (6)-month wait-period imposed by Section 409A as provided in Section 8.1 of
      this
      Agreement. The Executive and the Company agree that the termination benefits
      described in this Section 9.1 are intended to be exempt from Section 409A
      pursuant to Treasury Regulation Section 1.409A-1(b)(9)(iii) as the safe harbor
      for separation pay due to involuntary separation from service. 

     

    
      
        
        

      

      
        16

        
          

        

      

      
        
        

      

    

    In
      Witness Whereof,
      the
      parties hereto have executed this Agreement as of the date first above
      written.

     

    

    
      	
              ATTEST:

            	 	 
	 	 	 	 	 
	 	 	 	 	 
	 	 	 	 	 
	 	 	 	 	 
	
              By:
                

            	
                 
                

            	 	
                 
                

            	 
	 	
              Name:

            	
              David
                Gordon

            
	 	
              Title:

            	 	 
	 	 	 	 	 
	 	 	 	 	 
	 	 	 	 	 
	 	 	 	 	 
	
              ATTEST:

            	 	
              Coffee
                Holding Co., Inc.

            	 
	 	 	 	 	 
	 	 	 	 	 
	 	 	 	 	 
	
              By:
                

            	
                
                

            	 	
                 
                

            	 
	 	
              Name:

            	
              Name:

            
	 	
              Title:

            	
              Title:

            

    

     

    
      
        
          
          

        

        
          17

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