Document:

EX-10.15

 Exhibit 10.15 

Exclusive Purchase Option Agreement 
 This
Amended and Restated Exclusive Purchase Option Agreement (this “Agreement”) is made by the following parties in Beijing on October 25, 2013: 
  

	(1)	Qiyi.com, Inc. 

 Address: Walkers Corporate Services Limited, Walker House, 87 Mary
Street, George Town, Grand Cayman KY1-9005, Cayman Islands (“Qiyi Cayman”) 
  

	(2)	Beijing QIYI Century Science & Technology Co., Ltd. (“Party A”) 

Address: Floor 10 and 11, 2 Haidian North First Street, Haidian District, Beijing 

 

	(3)	Geng Xiaohua 

 Address: *** 

and 
 Gong Yu 

Address: *** 
 (Gong Yu and Geng
Xiaohua are collectively referred to as “Party B”) 
  

	(4)	Shanghai iQIYI Culture Media Co., Ltd. (“Party C”) 

 Address: Room 1016,
Building 3, 1630 Yecheng Road, Jiadian Industrial District 
 In this Agreement, each of Qiyi Cayman, Party A, Party B and Party C shall be referred to as a
“Party”, and collectively as the “Parties”. 
 Whereas, 
  

	1.	Qiyi Cayman is a company incorporated in Cayman Islands and holds 100% shares in Party A (“Shares”); 

  

	2.	Party A is a wholly foreign owned enterprise established in the People’s Republic of China (“China”) in accordance with the laws of China, has the expertise and practicing experience in computer
software development and design, and has rich experience and professional personnel in IT technology and service; 

  

	3.	Party C is a limited liability company incorporated in Shanghai, China, conducting business of designing, making, handling and publishing various advertisements; 

 

	4.	Party B is the shareholder of Party C, and collectively holds 100% shares in Party C, among Party B, Geng Xiaohua holds 50% of the shares in Party C and Gong Yu holds 50% of the shares in Party C; 

 

	5.	Party A and Party B entered into the Loan Agreement on October 21, 2013; Party B borrowed from Party A an interest-free loan of RMB ten million (10,000,000) (among Party B, Geng Xiaohua and Gongyu each borrowed RMB
five million (5,000,000)) to be used for establishing Party C and acquiring 100% of the shares in Party C. 

  
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	6.	Party A and Party B entered into the Share Pledge Agreement on October 21, 2013 (“Share Pledge Agreement”). 

Therefore, the Parties reach the following contract through negotiations and intend to be bound hereby: 

 

	1.	Purchase and Sale of Share 

  

	1.1.	Grant of Rights 

 Party B hereby irrevocably grants Qiyi Cayman or one or more persons nominated
by Qiyi Cayman (including but not limited to Party A) (the “Nominees”) an option to purchase, to the extent permitted under the laws of China and at the price set forth under Article 1.3, all or any part of the Share held by the
selling Party at any time and in any manner decided by Qiyi Cayman at its discretion (“Share Purchase Option”). Except for Qiyi Cayman and/or the Nominees, no third person shall have the Share Purchase Option. Party C hereby agrees
that Party B may grant the Share Purchase Option to Qiyi Cayman and/or the Nominees. For purpose of this Article 1.1 and this Agreement, “person” includes individuals, companies, joint ventures, partnerships, enterprises, trusts and
unincorporated associations. 
  

	1.2.	Exercise Steps 

 Subject to compliance with Laws and regulations of China and obtaining all
approvals required, Qiyi Cayman and/or the Nominees may exercise the Share Purchase Option after sending written notice to the Party B (“Share Purchase Notice”) setting forth the number of shares it will purchase from Party B
(“Purchased Shares”) and the way of purchase to exercise the Share Purchase Option. 
  

	1.3.	Purchase Price 

  

	 	1.3.1	When Qiyi Cayman and/or the Nominees exercise the Share Purchase Option, unless the then applicable laws and regulations of China require evaluation of the shares or any restrictions on the share purchase price, the
price for the Purchased Share (“Purchase Price”) shall be equivalent to the amount of capital contribution actually paid by Party B for the Purchased Shares. 

 

	 	1.3.2	If the applicable laws and regulations of China require evaluation of the shares or any restrictions on the share purchase price when Qiyi Cayman and/or the Nominees exercise the Share Purchase Option, the Parties agree
that the Purchase Price shall be the minimum price permitted by applicable laws. 

  

	1.4.	Transfer of the Purchased Shares 

 When exercising the Share Purchase Option, 

 

	 	1.4.1	Party B and Qiyi Cayman and/or the Nominees (as applicable) shall enter into an share transfer contract in the substance and form satisfactory to Qiyi Cayman for each transfer of shares in accordance with this Agreement
and the Share Purchase Notice of the Purchased Shares; 

  
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	 	1.4.2	Party B shall sign all necessary contracts, agreements or documents, obtain all necessary governmental approvals and consents, and take all necessary actions to transfer the title to the Purchased Shares to Qiyi Cayman
and/or the Nominees without any security interest or condition, and procure Qiyi Cayman and/or the Nominees to be registered as shareholder of the Purchased Shares. For purpose of this Article 1.4.2 and this Agreement, “security interest”
includes but not limited to guarantee, mortgage, pledge, any third party right or interest, any option, acquisition right, right of first refusal, right of offsetting, title retention or other security arrangement, excluding any security interest
arising under the Share Pledge Agreement. 

  

	 	1.4.3	For the avoidance of any doubt, exercise of the Share Purchase Option by Qiyi Cayman and/or the Nominees shall be at the discretion of Qiyi Cayman. 

 

	1.5.	Payment 

 The payment method of the Purchase Price shall be determined by Qiyi Cayman and/or the
Nominees and the Selling Party through negotiations in accordance with the laws then applicable upon exercising the Share Purchase Option. The Parties hereby agree that the amount paid by Qiyi Cayman and/or the Nominees to Party B for the Purchased
Shares shall be returned to Qiyi Cayman subject to compliance with applicable laws (provided that any taxes and expenses, if any, incurred by Party B for the transaction contemplated in the Transfer Contract may be deducted from such amount), to
repay the principal of the entrusted loan, or any interest or funding commitment cost permitted by laws. 
  

	2.	Covenants Relating to Shares 

  

	2.1	Covenants regarding Party C 

 Party B and Party C hereby covenant that in respect of Party C,

  

	 	2.1.1	they will not supplement, modify or amend Party C’s articles of association in whatever forms, or increase or reduce Party C’s registered capital, or otherwise change Party C’s register capital structure
without Qiyi Cayman’s prior written consent; 

  

	 	2.1.2	they will maintain their existence in line with sound financial and business standards and practices, and prudentially and validly operate their business and handle their matters; 

 

	 	2.1.3	they will not sell, transfer, mortgage or otherwise dispose of any legal or beneficial interest in Party C’s assets, business or revenue, or permit any other security interest to be created over such interest at
any time after execution of this Agreement without Qiyi Cayman’s prior written consent; 

  

	 	2.1.4	they will not incur, succeed, guarantee or permit existence of any debts without Qiyi Cayman’s prior written consent, except for (i) any debts other than loans incurred in daily or normal business course; and
(ii) any debts disclosed to and consented by Qiyi Cayman in writing; 

  
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	 	2.1.5	they are always operating all business in normal business course to maintain the value of Party C’s assets, and will not make any action or omission that may affect their operational condition and value of assets;

  

	 	2.1.6	they will not sign any material contract without prior written consent of Qiyi Cayman, except for the contract entered into in normal business course (for purpose of this Article 2.1.6, a contract at an amount of more
than RMB three hundred thousand (300,000.00) shall be deed as material contract); 

  

	 	2.1.7	they will not provide any loan or credit to any person without the prior written consent of Qiyi Cayman; 

  

	 	2.1.8	they will provide Qiyi Cayman with the information of Party C’s operation and financial conditions at the request of Qiyi Cayman; 

 

	 	2.1.9	they will purchase and maintain insurances from the insurer acceptable to Qiyi Cayman, the insurance amount and coverage of which should be same as those of the companies at the place of Party C who operate similar
business or own similar properties or assets; 

  

	 	2.1.10	they will not merge or consolidate with others or purchase or invest in any person without prior written consent of Qiyi Cayman; 

  

	 	2.1.11	they will immediately notify Qiyi Cayman of any litigation, arbitration or administrative procedure that has occurred or may occur with respect to Party C’s assets, business or revenue; 

 

	 	2.1.12	they will sign all necessary or desirable documents, take all necessary or desirable actions, and make all necessary or desirable claims and defenses to maintain Party C’s title to its assets; 

 

	 	2.1.13	Party C may not distribute dividends in whatever forms to its shareholders without prior written consent of Qiyi Cayman, provided however that, if Qiyi Cayman requests, Party C shall immediately distribute the
distributable profits to its shareholders in whole or in part. The shareholders shall remit such dividends distributed by Party C or other revenue distributed by Party C in other forms to Qiyi Cayman in a way permitted by laws. 

 

	 	2.1.14	They will appoint the persons nominated by Qiyi Cayman as directors of Party C at the request of Qiyi Cayman; 

  

	2.2	Covenants regarding Party B 

 Party B hereby covenants that: 

 

	 	2.2.1	It will not sell, transfer, mortgage or otherwise dispose of any legal or beneficial interest in any share, or permit any other security interest to be created over such interest at any time after execution of this
Agreement without Qiyi Cayman’s prior written consent, except for the pledge created over the shares owned by Party B under the Share Pledge Agreement; 

  
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	 	2.2.2	Without prior written consent of Qiyi Cayman, It will not vote for or support or sign any resolutions at the shareholder’s meeting of Party C to approve sale, transfer, mortgage or other disposal of any legal or
beneficial interest in any share, or permit any other security interest to be created over such interest, except for those created in favor of Qiyi Cayman or any persons designated by Qiyi Cayman; 

 

	 	2.2.3	without prior written consent of Qiyi Cayman, it will not vote for or support or sign any resolutions at the shareholder’s meeting of Party C to approve the merger or consolidation of Party C with others, or Party
C’s purchase or investment in any other person; 

  

	 	2.2.4	It will immediately notify Qiyi Cayman of any litigation, arbitration or administrative procedure that has occurred or may occur with respect to its shares; 

 

	 	2.2.5	It will sign all necessary or desirable documents, take all necessary or desirable actions, and make all necessary or desirable claims and defenses to maintain its title to the shares; 

 

	 	2.2.6	It will appoint the persons nominated by Qiyi Cayman as directors of Party C at the request of Qiyi Cayman; 

  

	 	2.2.7	It will transfer its shares unconditionally to the representative designated by Qiyi Cayman at any time Qiyi Cayman requests, and waive its right of first refusal in connection with transfer of shares by the other
shareholder ; 

  

	 	2.2.8	It will strictly comply with any provisions of this Agreement and any other contract signed by Party B, Party C and Qiyi Cayman jointly or separately, carefully perform various obligations hereunder and thereunder, and
will not make any action or omission which may affect the validity or enforceability of this Agreement or other contracts. 

  

	 	2.2.9	It will not cause Party C to sign any material contract without prior written consent of Qiyi Cayman, except for the contract entered into in normal business course (for purpose of this Article 2.2.9, a contract in an
amount of more than RMB three hundred thousand (300,000.00) shall be deed as material contract); 

  

	 	2.2.10	It will not cause Party C to provide any loan or credit to any person without prior written consent of Qiyi Cayman; 

  

	 	2.2.11	It will not cause Party C to distribute dividends in whatever forms to its shareholders without prior written consent of Qiyi Cayman, provided however that, if Qiyi Cayman requests, it shall immediately cause Party C to
distribute the distributable profits to its shareholders in whole or in part; 

  

	 	2.2.12	Party C’s shareholders shall remit such dividends distributed by Party C or other revenue distributed by Party C in other forms to Qiyi Cayman in a way permitted by laws. 

  
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	2.3	Covenants regarding Qiyi Cayman 

  

	 	2.3.1	Qiyi Cayman hereby covenants that to meet cash needs of Party C during operation of business or to cover any loss incurred by Party C during operation of business, if Party C needs any loan or other financial support,
Qiyi Cayman will provide through Party A or other domestic entities to Party C the financial support for free in a way permitted by law, regardless whether Party C has incurred the above operation loss or not; 

 

	 	2.3.2	Qiyi Cayman may provide such financial support by entrusted bank loan or company loan to the extent permitted by laws. The contract of entrusted bank loan or the company loan shall be executed separately.

  

	 	2.3.3	If Party C incurs any operation loss and is unable to repay the loan or financial support provided by Qiyi Cayman under Article 2.3.1, with sufficient evidence to prove such inability, Qiyi Cayman agrees to waive
unconditionally the right of requesting Party C to repay such loan or financial support. 

  

	3.	Representations and Warranties 

 Party B and Party C hereby represent and warrant to Qiyi
Cayman as of the date hereof and each transfer date that: 
  

	3.1	It has the power to execute and deliver this Agreement and any share transfer contract (“Transfer Contract”) entered into by it for each transfer of the Purchased Shares, and to perform its obligations
hereunder and thereunder. This Agreement and the Transfer Contract to which it is a party, once executed, shall constitute legal, valid and binding obligations upon it, and may be enforced under the terms hereof and thereof; 

 

	3.2	Neither execution and delivery of this Agreement or any Transfer Contract, nor performance hereof or thereof will: (i) result in violation of any China laws or regulations; (ii) conflict with its articles of
association or other organizational document; (iii) result in breach of any contract or instrument to which it is a party, or constitute breach under such contract or instrument to which it is a party or which has binding force upon it;
(iv) result in breach of any conditions for any permit or approval to be issued to it or to remain effective; or (v) cause suspension or cancellation of or imposition of condition on any permit or approval issued to it; 

 

	3.3	Party C has sound and marketable title to its assets, and has not created any security interest over such assets; 

  

	3.4	Party C has no outstanding debts, except for (i) any debts incurred in normal business course; and (ii) any debts disclosed to and consented by Qiyi Cayman in writing; 

 

	3.5	There is no outstanding, pending or threatened litigation, arbitration or administrative procedure relating to the Shares, Party C’s assets or the Company; and 

 

	3.6	Party B has sound and marketable title to its shares, and has not created any security interest over such shares, except the security interest under the Share Pledge Agreement and the restrictions hereunder.

  
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	4.	Assignment of Contract 

  

	4.1	Party B and Party C may not assign any of their respective rights or obligations hereunder to any third party without prior written consent of Qiyi Cayman. 

 

	4.2	Party B and Party C hereby agree that Qiyi Cayman shall have the right to assign its rights and obligations hereunder to any third party when necessary. Qiyi Cayman only needs to notify Party B and Party C in writing
when assigning its rights and obligations, and is not required to obtain consents of Party B and Party C. 

  

	5.	Effectiveness and Term 

  

	5.1	This contract shall become effective on December 19, 2012. 

  

	5.2	Unless this Agreement is terminated early under its terms or any other agreement entered into by the Parties separately, this Agreement shall remain effective for ten (10) years. Party B and Party C hereby confirm
that this Agreement is renewable with written confirmation of Qiyi Cayman unilaterally before it expires, without consents of Party A, Party B or Party C. 

  

	5.3	If the business period of Qiyi Cayman or Party C (including any extension) expires or terminates for other reason during the period set forth in Article 5.2, this Agreement shall terminate when Qiyi Cayman or Party C is
terminated, except that Qiyi Cayman has transferred its rights and obligations according to Article 4.2 hereof. 

  

	6.	Applicable Law and Dispute Resolution 

  

	6.1	Applicable Law 

 The execution, validity, interpretation and performance hereof and the
resolution of any dispute hereunder shall be protected and governed by China laws. 
  

	6.2	Dispute Resolution 

 When the Parties have any dispute relating to interpretation or performance
of any provision hereof, they shall negotiate in good faith to resolve such dispute. If the Parties fail to reach an agreement within thirty days after either Party proposes to resolve any dispute through negotiation, either Party may submit the
dispute to China International Economic and Trade Arbitration Commission for arbitration in accordance with the arbitration rules then in effect. The arbitration shall be conducted in Beijing in Chinese. The arbitration award is final and has
binding force upon the Parties. 
  

	7.	Taxes and Expenses 

 Each Party shall be responsible for any and all taxes for transfer
and registration, costs and expenses incurred by or imposed upon it from preparation and execution of this Agreement and each Trans Contract and consummation of the transactions hereunder and thereunder. 

  
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	8.	Notice 

 Any notice or other communication required to be sent by either Party hereunder
shall be written in Chinese, and send by personal delivery, letter or fax to the following addresses of the other Parties or to other addresses designated by the other Parties by notice from time to time. The notice shall be deemed serviced
(a) in case of personal delivery, when it is delivered; (b) in case of letter, on the tenth (10th) day after it is mailed by the airmail with postage paid, or on the fourth (4th) day after it is posted with the express delivery recognized
internationally; and (c) in case of fax, at the time shown on the transmission confirmation of relevant documents. 
 Qiyi.com, Inc.

 Address: 190 Elgin Avenue, George Town, Grand Cayman KY1-9005, Cayman Islands 

Party A: Beijing QIYI Century Science & Technology Co., Ltd. 

Address: Floor 10 and 11, 2 Haidian North First Street, Haidian District, Beijing 

Fax: 
 Tel: 

Party B: 
 Geng Xiaohua 

Address: *** 
 Fax: 

Tel: 
 Gong Yu 

Address: *** 
 Fax: 

Tel: 
 Party C: Shanghai iQIYI
Culture Media Co., Ltd. 
 Address: Room 1016, Building 3, 1630 Yecheng Road, Jiadian Industrial District 

Fax: 
 Tel: 

 

	9.	Confidentiality 

 The Parties acknowledge and confirm that any oral or written
information communicated with each other regarding this Agreement is confidential information. The Parties shall keep such information confidential, and may not disclose such information to any third person without written consents of the other
Parties, except: 
  

	 	a.	Any information that has been known or will be known to the public (not through any disclosure of the receiving Party to the public); 

 

	 	b.	Any information disclosed pursuant to the requirements of applicable laws and stock exchange rules; or 

  
 8 

	 	c.	Any information disclosed to either Party’s legal or financial consultant with respect to the transaction contemplated hereunder, who is required to perform similar obligation of confidentiality to those specified
herein. 

 Any disclosure by any employee of or any intermediary engaged by either Party shall be deemed disclosure by such
Party, and such Party shall assume the liability for breach of contract under this Agreement. This Article 9 shall survive the invalidity, rescission, termination or unenforceability of this Agreement for whatever reasons. 

 

	10.	Further Assurance 

 The Parties agree to promptly sign any documents and take actions
required or desirable for performance of the provisions hereof or achieving the purpose hereof. 
  

	11.	Miscellaneous 

  

	11.1	Amendment, Modification and Supplementation 

 Any amendment to and/or rescission of this
Agreement shall be subject to unilateral written consent of Qiyi Cayman. 
  

	11.2	Entire Contract 

 Notwithstanding Article 5 hereof, the Parties acknowledge that this Agreement,
once effective, shall constitute the entire agreement and understanding between them with respect to the subject matter hereof, and shall replace all oral and/or written agreements and understandings concluded by the Parties with respect to the
subject matter hereof. 
  

	11.3	Severability 

 If one or more provisions hereof are held as invalid, illegal or unenforceable
under any laws or regulations, the validity, legality or enforceability of the remaining provisions hereof shall not be affected or impaired. The Parties shall strive to replace such invalid, illegal or unenforceable provisions with valid
provisions, and ensure the economic effect of the valid provisions to be similar to those invalid, illegal or unenforceable provisions as much as possible. 
  

	11.4	Headings 

 The headings herein are for convenience only, and may not be used to interpret,
explain or affect the meaning of any provisions hereof. 
  

	11.5	Language and Counterparts 

 This Agreement is written in Chinese, and may be translated into
English when necessary, provided that the Chinese version shall prevail. This Agreement is made in four counterparts, and each Party holds one thereof. All counterparts have equal legal force. 

 

	11.6	Successors 

 This Agreement shall bind upon and inure to the benefit of each Party and its
successors or heirs or permitted assigns. 

  
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	11.7	Survival 

 Any obligation accrued or due before expiration or early termination hereof shall
remain effective after the expiration and early termination hereof. The provisions of Articles 6, 8, 9 and 11.7 hereof shall survive the termination of this Agreement. 

[The remainder of this page is intentionally left blank.] 

  
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 IN WITNESS WHEREOF, the Parties have signed or caused this Agreement to be signed by their respective legal or
authorized representatives on the first date written above. 
 Qiyi.com, Inc. 

[Company seal is affixed] 
 By:    
/s/ Gong Yu                  

Title:    Authorized Signatory 
 Party
A:    Beijing QIYI Century Science &Technology Co., Ltd. 
 [Company seal is affixed] 

Legal Representative / Authorized Representative: /s/ Gong
Yu                 
 Party B:     

Geng Xiaohua 
 By:     /s/ Geng
Xiaohua                  
 Gong Yu 

By:     /s/ Gong Yu                 

Party C:    Shanghai iQIYI Culture Media Co., Ltd. 

[Company seal is affixed] 
 Legal Representative /
Authorized Representative: /s/ Geng Xiaohua                 

  
 11EX-10.16

 Exhibit 10.16 

Beijing QIYI Century Science & Technology Co., Ltd. 

(as Pledgee) 
 and 

GENG Xiaohua 
 & 

GONG Yu 
 (as Pledgors) 

Regarding 100% of the shares in Shanghai iQIYI Culture Media Co., Ltd. 

SHARE PLEDGE AGREEMENT 

October 25, 2013 

 Share Pledge Agreement 

This Share Pledge Agreement (this “Agreement”) is exectued by the following parties in Beijing on October 25, 2013: 

Pledgee: 
 Beijing QIYI Century Science &
Technology Co., Ltd. 
 Registered address: Floor 10 & 11, 2 Haidian North First Street, Haidian District, Beijing 

Pledgors: 
 GENG Xiaohua 

Domicile: ****** 
 GONG Yu 

Domicile: ****** 
 Whereas, 

 

	1.	the Pledgee is a wholly foreign owned enterprise incorporated in Beijing, the People’s Republic of China (“China”). 

 

	2.	the Pledgors are both citizens of China, together holding 100% of the shares in Shanghai iQIYI Culture Media Co., Ltd. (“IQIYI”), a limited liability company incorporated in Shanghai, China. Among the
Pledgors, GENG Xiaohua holds 50% of the shares in IQIYI, and GONG Yu holds the other 50% of the shares in IQIYI. 

  

	3.	the Pledgee and the Pledgors entered into a Loan Agreement (“Loan Agreement”) on October 21, 2013 whereby the Pledgee has provided the Pledgors with an interest-free loan of RMB ten million (RMB
10,000,000.00) (the “Loan”). Among that, the Pledgee has lent RMB 5,000,000 to GENG Xiaohua and RMB 5,000,000 to GONG Yu, and the Pledgors have both received such loans; 

 

	4.	To guarantee the Pledgors’ performance of their obligations under the Loan Agreement the Pledgors are willing to pledge their shares in IQIYI to secure payment of the Loan. 

Therefore, the Pledgors and Pledgee enter into this Agreement according to the following provisions upon consensus through friendly negotiation. 

Article 1 Definitions 
 Unless this
Agreement provides otherwise, the following terms shall have meaning below: 
  

	 	1.1	“Pledge” means the content set forth in Article 2 hereof. 

  

	 	1.2	“Shares” means all the shares held by the Pledgors legally in IQIYI. 

	 	1.3	“Pledge Ratio” means the ratio between the value of the Pledge hereunder and the total of the Service Fee and the Loan. 

  

	 	1.4	“Pledge Term” means the period set forth in Article 3.2 hereof. 

  

	 	1.5	“Default Event” means any circumstances set forth in Article 7.1 hereof. 

  

	 	1.6	“Default Notice” means the notice sent by the Pledgee according hereto to announce any Default Event. 

Article 2 Pledge 
 The Pledgors create a
pledge over all their shares in IQIYI in favor of the Pledgee, to secure performance of all debts under the Loan Agreement. “Pledge Right” means the right enjoyed by the Pledgee to convert the Shares into money, auction or sell the Shares
and to have priority in payment from the proceeds obtained from disposal of the Shares. 
 Article 3 Pledge Ratio and Pledge Term 

 

	 	3.1	Pledge Ratio 

 The pledge ratio of the Pledge is 100%. Among that, GENG Xiaohua pledges value of
5 million for the loan of 5 million, GONG Yu pledges value of 5 million for the loan of 5 million. 
  

	 	3.2	Creation and Term of the Pledge 

  

	 	3.2.1	The Pledge hereunder is created when it is recorded in the register of members of IQIYI, and registered with the competent industrial and commercial administrative authority. 

 

	 	3.2.2	The pledge term hereunder expires when all the debts under the Loan Agreement become due, then the Pledgee shall have the right to rescind or terminate this Agreement. 

 

	 	3.2.3	During the Pledge Term, if the Pledgors fail to perform any obligation under the Loan Agreement, the Pledgee has the right to dispose of the Pledge Right according to this Agreement. 

Article 4 Custody of Pledge Certificate 
  

	 	4.1	During the pledge term hereunder, the Pledgors shall deliver the capital contribution certificate regarding the shares in IQIYI to the Pledgee for the custody within one (1) week after execution of this Agreement.

  

	 	4.2	The Pledgee has the right to collect dividends of the Shares during the term of this Agreement. 

 Article 5 Representations and Warranties of the Pledgors 

 

	 	5.1	The Pledgors is the legal owner of the Shares, and they has duly approved the share pledge hereunder through a resolution of shareholders’ meeting (see Schedule 2). 

 

	 	5.2	The Pledgors has not created any other pledge or right over the Shares other than the Pledge created in favor of the Pledgee. 

  

	 	5.3	The dividends produced during the term of this Agreement shall belong to the Pledgee. 

 Article 6
Representations and Warranties of the Pledgee 
  

	 	6.1.	During the existence of this Agreement, the Pledgors undertakes that in the interest of the Pledgee, they will 

  

	 	6.1.1.	not transfer their Shares or create or permit existence of any pledge or any other security interests that may affect the Pledgee’s right or interest, without prior written consent of the Pledgee;

  

	 	6.1.2.	comply with and perform the provisions of all the laws and regulations relating to rights pledge, and will present any notice, order or advice issued or made by any competent authority to the Pledgee within five
(5) days after receiving such notice, order or advice, and shall follow such notice, order or advice, or raise objection or statement on the above matter at reasonable request of the Pledgee or with consent of the Pledgee; 

 

	 	6.1.3.	promptly notify the Pledgee of any event or notice that may affect the Pledgors’s Shares or other right, or any event or notice received that may change any security or obligation created hereunder or have other
effect. 

  

	 	6.2.	The Pledgors agree that the Pledgee’s exercise of the pledge right hereunder according to the provisions hereof shall not be interrupted or prevented by the Pledgors or their successors or principals or other
persons through any legal procedure. 

  

	 	6.3.	The Pledgors warrant to the Pledgee that to protect or perfect the security hereunder for the obligations of repaying the Loan, they will execute and procure other parties interested in the pledge right to execute any
right certificates or deeds, and/or conduct and procure other parties interested to conduct any acts, in good faith, which are required by the Pledgee, and shall provide convenience for the exercise of rights or authorities granted by this Agreement
to the Pledgee. 

  

	 	6.4.	The Pledgors undertake to the Pledgee that they will sign any change document of Shares certificate (if applicable and necessary) with the Pledgee or its designated person (natural person or legal person), and provide
the Pledgee with all notices, orders and decisions regarding the Pledge it deems necessary. 

	 	6.5.	The Pledgors undertake to the Pledgee that they will comply with and perform all warranties, covenants, agreements, representations and conditions in the interest of the Pledgee. If the Pledgors fails to perform the
warranties, covenants, agreements, representations and conditions in whole or in part, it shall compensate the Pledgee for all losses thus caused. 

  

	 	6.6.	During the term of this Agreement, the Pledgors will not carry out any act or forbearance that may affect value of the pledged Shares, and shall maintain and increase such value. If any event occurs which may reduce the
value of the pledged Shares or affect the Pledgors’ performance of any obligation hereunder, the Pledgors shall promptly notify the Pledgee, and at the request of the Pledgee provide other property security satisfactory to the Pledgee regarding
the reduced amount of the pledged Shares. 

  

	 	6.7.	Subject to applicable laws and regulations, the Pledgors shall carry out, and use the best efforts to actively cooperate with the Pledgee to carry out all registrations, filings and other procedures with respect to the
Share Pledge required by the laws and regulations. 

 Article 7 Default Events 

 

	 	7.1.	The following events shall be deemed Default Events: 

  

	 	7.1.1.	The Pledgors fails to perform any obligation under the Loan Agreement and supplemental agreement(s); 

  

	 	7.1.2.	IQIYI fails to completely perform other obligations on time; 

  

	 	7.1.3.	Any representation or warranty made by the Pledgors in Article 5 hereof is materially misleading or wrong, and/or the Pledgors breaches any warranty in Article 5 hereof; 

 

	 	7.1.4.	The Pledgors breaches any covenants in Article 6 hereof; 

  

	 	7.1.5.	The Pledgors breaches any other provisions hereof; 

  

	 	7.1.6.	The Pledgors abandons the pledged shares, or without written consent of the Pledgee transfers the pledged Shares; 

  

	 	7.1.7.	Any loan, security, indemnity, covenant or other repayment liability of the Pledgors to others (1) is requested to be repaid or performed early for any breach; or (2) becomes due but is unable to be repaid or
performed, and thus causes the Pledgee to believe that the Pledgors’s ability to perform its obligations hereunder has been impaired; 

  

	 	7.1.8.	IQIYI fails to repay any general debt or other indebtedness; 

  

	 	7.1.9.	This Agreement becomes illegal, or the Pledgors cannot perform any obligation hereunder for any reason other than force majeure; 

	 	7.1.10.	Any adverse change occurs to any property owned by the Pledgors, which causes the Pledgee to believe that the Pledgors’s ability to perform its obligations hereunder has been impaired; default caused by the breach
of this Agreement by any act or forbearance of the Pledgors. 

  

	 	7.2.	If the Pledgors knows or finds that any event set forth in Article 7.1 or any matter that may cause such event to have occurred, they shall immediately notify the Pledgee in writing. 

 

	 	7.3.	Unless the Default Event set forth in Article 7.1 has been resolved satisfactory to the Pledgee, the Pledgee may send notice of default to the Pledgors in writing at any time on or after occurrence of the Default Event,
requesting the pledger to immediately pay any outstanding amount or other amount payable under the Loan Agreement, or dispose of the Pledge according to Article 8 hereof. 

Article 8 Exercise of Pledge Right 
  

	 	8.1.	Before the obligations under the Loan Agreement and the supplemental agreement(s) are fully performed, whichever is later, the Pledgors may not transfer the pledged Shares without written consent of the Pledgee.

  

	 	8.2.	When exercising the pledge right, the Pledgee shall issue a Default Notice to the Pledgors. 

  

	 	8.3.	Subject to the provisions of Article 7.3, the Pledgee may exercise its right to dispose of the pledge right when or after the Default Notice is sent according to Article 7.3 

 

	 	8.4.	The Pledgee has the right to convert the Shares into money, auction or sell the Shares and to have priority in payment from the proceeds obtained from disposal of the Shares, until the loan or all the other amount
payable owed by the Pledgors under the Loan Agreement are fully paid. 

  

	 	8.5.	When the Pledgee disposes of the pledge right according to this Agreement, the Pledgors may not set any obstacle, and shall provide necessary assistant to realize the pledge right. 

Article 9 Transfer 
  

	 	9.1.	The Pledgors has no right to gift or transfer any rights or obligations hereunder without the Pledgee’s prior written consent. 

  

	 	9.2.	This Agreement shall bind the Pledgors and its successor or heir, and inure to the benefit of the Pledgee and its successor, heir or permitted assigns. 

	 	9.3.	The Pledgee may transfer all or any rights and obligations under the Loan Agreement and the supplemental agreement(s) to its designated person (natural or legal person) at any time to the extent permitted by laws. In
such case, the transferee shall enjoy and assume such rights and obligations enjoyed and assumed by the Pledgee hereunder, as if it is a party to this Agreement. When the Pledgee transfers any rights and obligations under the Loan Agreement and the
supplemental agreement(s), it only needs to send written notice to the Pledgors, and the Pledgors shall sign relevant agreement and/or document relating to the transfer at the request of the Pledgee. 

 

	 	9.4.	When the Pledgee is changed owing to transfer, the new parties to the pledge shall sign another pledge contract. 

Article 10 Effectiveness and Term 
 This
Agreement shall become effective on December 19, 2012. 
 Article 11 Termination 

The pledge hereunder shall expire when all the debts under the Loan Agreement become due, only Party A, i.e. the Pledgee, shall have the right
to unilaterally rescind or terminate this Agreement. 
 Article 12 Formality Fee and Other Expenses 

 

	 	12.1.	All the costs and expenses relating to this Agreement, including but not limited to legal costs, cost of production, stamp duty and other taxes and expenses, shall be borne by the Pledgors. If the Pledgee is required to
pay relevant taxes and expenses according to law, the Pledgors shall indemnify fully the taxes and expenses paid by the Pledgee. 

  

	 	12.2.	If the Pledgors fails to pay any taxes or expenses according hereto, if the Pledgee recovers any taxes or expenses from the Pledgors by any means or in any ways for other reason, the Pledgors shall assume all costs thus
caused, including but not limited to various taxes, formality fees, management fees, litigation costs, attorney’s fees and various insurance premiums for handling the pledge right. 

Article 13 Force Majeure 
  

	 	13.1.	“Force Majeure” means any events that are beyond the reasonable control of either party and are unavoidable event the affected party takes reasonable care, including but not limited to government acts, change
of laws, Acts of God, fire, explosion, storm, flood, earthquake, tide, lightening, or war. However, insufficiency of creditworthiness, fund or financing shall not be deemed an event beyond either party’s reasonable control. The party affected
by force majeure event shall notify promptly the other party of such event. 

	 	13.2.	When performance of this Agreement is delayed or prevented by any Force Majeure event defined in the above paragraph, the party affected by the event is not required to assume any liability hereunder to the extent of
such delay and prevention. The affected party shall take appropriate measures to mitigate or eliminate the effect of the event, and shall try to resume performance of the obligation delayed or prevented by the event. Once the effect of the force
majeure event is eliminated, the parties agree to use their best efforts to resume performance of this Agreement. 

 Article 14
Confidentiality 
 The parties acknowledge and confirm that any oral or written information communicated with each other regarding this
Agreement is confidential information. The parties shall keep such information confidential, and may not disclose such information to any third person without written consents of the other party, except (a) Any information that has been known
or will be known to the public (not through any disclosure of the receiving party to the public); (b) Any information disclosed according to the requirements of applicable laws and stock exchange rules; or (c) Any information disclosed to
either party’s legal or financial consultant with respect to the transaction contemplated hereunder, who is required to perform similar obligation of confidentiality to those specified herein. Any disclosure by any employee or engaged
institution of either party shall be deemed disclosure by such party, and such party shall assume the liability for breach of contract according to this Agreement. 

Article 15 Dispute Resolution 
  

	 	15.1.	This Agreement shall be governed by and interpreted according to the laws of China. 

  

	 	15.2.	When the parties have any dispute relating to interpretation or performance of any provision hereof, they shall negotiate in good faith to resolve such dispute. If the parties fail to reach an agreement, either party
may submit the dispute to China International Economic and Trade Arbitration Commission to arbitrate according to the arbitration rules then in effect. The place of arbitration shall be Beijing; the language used in the arbitration shall be Chinese.
The arbitration award is final and has binding force upon the parties. 

 Article 16 Notice 

Any notice of each party hereto for exercise and performance of rights and obligations hereunder shall be made in writing and sent to the
following addresses. If the notice is sent by personal delivery, it shall be deemed served when it is actually delivered. If the notice is sent by telex or fax, it shall be deemed served when it is sent; if it is not sent on a business day or in
business hours, it shall be deemed served on the next business day. The addresses shall be those set forth on the first page hereof or other addresses notified by the parties in writing from time to time. “Writing” includes fax and telex.

 the Pledgee: Beijing QIYI Century Science & Technology Co., Ltd.Address: Floor 10 & 11, 2 Haidian North First Street,
Haidian District, Beijing 
 Fax: 

Tel: 

 the Pledgors: 

GENG Xiaohua 
 Address: ******

 Fax: 
 Tel: 

GONG Yu 
 Address: ****** 

Fax: 
 Tel: 

Article 17 Entire Contract 

Notwithstanding Article 10 hereof, the parties acknowledge that this Agreement once effective shall constitute the entire agreement and
understanding between them with respect to the subject matter hereof, and shall replace all oral and/or written agreements and understandings concluded by the parties with respect to the subject matter hereof. 

Article 18 Severability 
 If any provision
hereof is decided invalid, or unenforceable for violating any laws, the provision shall be deemed in valid in the jurisdiction where the laws are applied, and shall not affect the legal validity of other provisions hereof. 

Article 19 Schedules 
 The schedules
hereto are an integral part hereof. 
 Article 20 Amendment and Supplementation 

 

	 	20.1.	Only Party A, i.e. the Pledgee, has the right to unilaterally amend this Agreement, and shall amend or supplement this Agreement in writing. Any amendment to or supplemental agreement(s) of this Agreement duly signed by
the Pledgee’s legal representative or authorized signatory constitute a part of this Agreement, and have the same legal force as this Agreement. 

  

	 	20.2.	Any amendment to, supplementation of or modification of this Agreement shall be made in writing and become effective after executed by the Pledgee’s legal representative or authorized signatory. 

 Article 21 Counterparts 

This Agreement is written in Chinese in five counterparts. Each party shall hold one counterpart, and the other two counterparts will be used
for Share Pledge registration. All counterparts have equal legal force. 
 [The remainder of this page is intentionally left blank.] 

 [Signature Page] 

IN WITNESS WHEREOF, the Parties have signed or caused this Agreement to be signed by their respective legal or authorized representatives on the first date
written above. 
 Pledgee: Beijing QIYI Century Science &Technology Co., Ltd. 

[Company seal is affixed] 
 Legal/Authorized
Representative: /s/ Gong Yu                 
 Pledgors:
     
  

			
	Geng Xiaohua
	By:	 	 /s/ Geng Xiaohua

	
	GONG Yu
	By:	 	 /s/ GONG Yu

 Schedules: 
  

	1.	Register of Members of Shanghai iQIYI Culture Media Co., Ltd.; 

  

	2.	Shareholders’ resolution of Shanghai iQIYI Culture Media Co., Ltd.. 

 Schedule 1 

Shanghai iQIYI Culture Media Co., Ltd. 

Register of Members 
 October 25,
2013 
  

							
	 Name of shareholder
	  	 Contribution

amount;
 shareholding

percentage
	  	 Information of

shareholder
	  	 remarks

	GENG Xiaohua	  	 RMB 5 million
  

50%
  
	  	 Nationality: China
  

ID No.: ***
  

Address: ***
  

Contact information:
	  	This shareholder pledges all his/her shares in the company in favor of Beijing QIYI Century Science &Technology Co., Ltd., effective from October 25, 2013, until the all the debts under the Loan Agreement become
due.
				
	GONG Yu	  	 RMB 5 million
  

50%
	  	 Nationality: China
  

ID No.: ***
  

Address: ***
  

Contact information:
	  	This shareholder pledges all his/her shares in the company in favor of Beijing QIYI Century Science &Technology Co., Ltd., effective from October 25, 2013, until the all the debts under the Loan Agreement become
due.

 Schedule 2 

Shanghai iQIYI Culture Media Co., Ltd. 

Shareholder’s Resolution 
 In
connection with the Amended and Restated Share Pledge Agreement entered into between the shareholder of the Shanghai iQIYI Culture Media Co., Ltd. (the “Company”) and Beijing QIYI Century Science &Technology Co., Ltd. on
October 25, 2013, the shareholders’ meeting of the Company resolves as follows: 
 Approve the shareholder of the Company pledge their Shares in
the Company in favor of Beijing QIYI Century Science &Technology Co., Ltd.. 
 This resolution is signed and delivered by the following shareholder
on October 25, 2013. 
  

			
	Shareholder: GENG Xiaohua
	
	/s/ GENG Xiaohua

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