Document:

EX-4.3

 Exhibit 4.3 

CONNECTURE, INC. 

VOTING AGREEMENT 

THIS VOTING AGREEMENT (the “Agreement”) is made and
entered into as of this 3rd day of August, 2012, by and among CONNECTURE, INC., a Delaware corporation (the “Company”), the holders of the Company’s
Common Stock, par value $0.001 per share (the “Common Stock”), and options or warrants to purchase Common Stock, listed on EXHIBIT A hereto (the “Key Holders”) and the
Persons listed on EXHIBIT B hereto (the “Investors” and collectively with the Key Holders, the “Stockholders”). 

WITNESSETH 

WHEREAS, the Company and certain Investors (the “Series B Investors”) are parties to the Series
B Preferred Stock Purchase Agreement dated August 3, 2012 (as amended from time to time, the “Series B Purchase Agreement”), pursuant to which the Company is selling, and the Series B Investors are purchasing, shares of
the Company’s Series B Preferred Stock, par value $0.001 per share (the “Series B Preferred Stock”); and 

WHEREAS, certain of the Company’s and the Series B Investors’ obligations under
the Series B Purchase Agreement are conditioned on the execution and delivery of this Agreement by the parties hereto. 
 AGREEMENT

 NOW, THEREFORE, in consideration of these premises and for other
good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows: 
  

	1.	VOTING. 

 1.1 Key Holder Shares; Investor Shares. 

(a) Each Key Holder agrees to hold all shares of voting capital stock of the Company registered in such Key Holder’s name or
beneficially owned by such Key Holder as of the date hereof and any and all other securities of the Company legally or beneficially acquired (whether through stock splits, stock dividends, reclassifications, recapitalizations, similar events or
otherwise) by such Key Holder after the date hereof (hereinafter collectively referred to as the “Key Holder Shares”) subject to, and to vote such Key Holder’s Key Holder Shares in accordance with, the provisions of this
Agreement. 
 (b) Each Investor agrees to hold all shares of voting capital stock of the Company (including but not limited to all
shares of Common Stock issued or issuable upon conversion of the Series B Preferred Stock, the Company’s Series A Preferred Stock, par value $0.001 per share (the “Series A Preferred Stock” and together with the Series B
Preferred Stock, the “Preferred Stock”)), registered in such Investor’s name or beneficially owned by such Investor as of the date hereof and any and all other securities of the Company legally or

  Voting Agreement – Page
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beneficially acquired (whether through stock splits, stock dividends, reclassifications, recapitalizations, similar events or otherwise) by such Investor after the date hereof (hereinafter
collectively referred to as the “Investor Shares” and collectively with the Key Holder Shares, the “Shares”) subject to, and to vote such Investor’s Investor Shares in accordance with, the
provisions of this Agreement. 
 1.2 Size of the Board. Subject to the provisions of the Company’s certificate of incorporation
(as the same may be amended, restated or otherwise modified from time to time, the “Restated Certificate”), each Stockholder agrees to vote, or cause to be voted, all Shares owned by such Stockholder, or over which such
Stockholder has voting control, from time to time and at all times, in whatever manner as shall be necessary to ensure that the size of the Board shall be set and remain at eight (8) directors. 

1.3 Election of Directors. On all matters relating to the election and removal of directors of the Company, each Stockholder agrees to
vote, or cause to be voted, all Shares held by such Stockholder, or over which such Stockholder has voting control from time to time and at all times, in whatever manner as shall be necessary to ensure that at each annual or special meeting of
stockholders at which an election of directors is held or pursuant to any written consent of the stockholders, the following persons shall be elected to the Company’s Board of Directors (the “Board”): 

(a) Four individuals (the “GPP Designees”) designated by GPP – Connecture, LLC
(“GPP”), who shall initially be Adam B. Dodler, Brett S. Carlson, Charles V. Myers and David E. Kroin, for so long as GPP and its affiliates continue to own beneficially 10,000,000 shares of Common Stock (including shares of
Common Stock issued or issuable upon conversion of the Series B Preferred Stock, and subject to appropriate adjustment for any stock dividends, combinations, splits, recapitalizations and the like with respect to such shares after the date hereof).
The GPP Designees shall be elected to the directorships to be elected by the holders of the Series B Preferred Stock, voting as a separate class, as contemplated by the Restated Certificate. Any vote taken to remove any director elected pursuant to
this Section 1.3(a), or to fill any vacancy created by the resignation, removal or death of a director elected pursuant to this Section 1.3(a), shall also be subject to and comply with the provisions of this Section 1.3(a). Upon the
written request of GPP, each Stockholder shall vote all of its respective Shares for the removal of a director elected pursuant to this Section 1.3(a). 

(b) One individual (the “Chrysalis Designee”) designated by Chrysalis Ventures II, L.P.
(“Chrysalis”), who shall initially be David Jones, for so long as Chrysalis and its affiliates continue to own beneficially and of record at least 5,000,000 shares of Common Stock (including shares of Common Stock issued or
issuable upon conversion of the Series B Preferred Stock and Series A Preferred Stock, and subject to appropriate adjustment for any stock dividends, combinations, splits, recapitalizations and the like with respect to such shares after the date
hereof). The Chrysalis Designee shall be elected to the directorship to be elected by the holders of the Series A Preferred Stock, voting as a separate class, as contemplated by the Restated Certificate. Any vote taken to remove any director elected
pursuant to this Section 1.3(b), or to fill any vacancy created by the resignation, removal or death of a director elected pursuant to this Section 1.3(b), shall also be subject to and comply with the provisions of this
Section 1.3(b). Upon the written request of Chrysalis, each Stockholder shall vote its Shares for the removal of the director elected pursuant to this Section 1.3(b). 

  Voting Agreement – Page
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 (c) One individual (the “Series A Designee”) designated by the
holders of a majority of the outstanding shares of Series A Preferred Stock, voting as a separate class, who shall initially be Alan Ying. Any vote taken to remove any director elected pursuant to this Section 1.3(c), or to fill any vacancy
created by the resignation, removal or death of a director elected pursuant to this Section 1.3(c), shall also be subject to and comply with the provisions of this Section 1.3(c). Upon the written request of the holders of a majority of
the outstanding shares of Series A Preferred Stock, each Stockholder shall vote its Shares for the removal of the director elected pursuant to this Section 1.3(c). 

(d) One individual designated by the holders of a majority of the outstanding shares of Common Stock, voting as a separate class, who
shall be the person serving as Chief Executive Officer of the Company, initially Doug Schneider. Any vote taken to remove any director elected pursuant to this Section 1.3(d), or to fill any vacancy created by the resignation, removal or death
of a director elected pursuant to this Section 1.3(d), shall also be subject to the provisions of this Section 1.3(d). In the event that the person serving as the director to be elected as set forth in Section 1.3(d) ceases to serve
as the Chief Executive Officer of the Company and has not resigned as a member of the Board, each Stockholder shall vote all of its respective Shares for the removal of such director at the request of a majority of the Board, excluding the director
to be removed. 
 (e) One individual who shall be an industry representative (the “Outside Director”)
(i) designated by (A) the holders of a majority of the outstanding shares of Series A Preferred Stock and Common Stock, voting together as a single class, and (B) a majority of the Board and (ii) subject to the prior written
approval of GPP. Any vote taken to remove any director elected pursuant to this Section 1.3(e), or to fill any vacancy created by the resignation, removal or death of a director elected pursuant to this Section 1.3(e), shall also be
subject to and comply with the provisions of this Section 1.3(e). Upon the written request of the parties entitled to designate and approve the director as provided in the first sentence of this Section 1.3(e), each Stockholder shall vote
its Shares for the removal of such director. 
 1.4 No Liability for Election of Recommended Director. None of the parties hereto and
no officer, director, stockholder, partner, employee, affiliate or agent of any party (a) makes any representation or warranty as to the fitness or competence of the nominee of any party hereunder to serve on the Board by virtue of such
party’s execution of this Agreement or by the act of such party in voting for such nominee pursuant to this Agreement, (b) shall have any liability as a result of designating a person for election as a director for any act or omission by
such designated person in his or her capacity as a director of the Company, and (c) shall have any liability as a result of voting for any such designee in accordance with the provisions of this Agreement. 

  Voting Agreement – Page
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 1.5 Legend. 

(a) Concurrently with the execution of this Agreement, there shall be imprinted or otherwise placed, on certificates representing the
Shares the following restrictive legend (the “Legend”): 
 THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO
THE TERMS AND CONDITIONS OF A VOTING AGREEMENT WHICH PLACES CERTAIN RESTRICTIONS ON THE VOTING OF THE SHARES REPRESENTED HEREBY. ANY PERSON ACCEPTING ANY INTEREST IN SUCH SHARES SHALL BE DEEMED TO AGREE TO AND SHALL BECOME BOUND BY ALL THE
PROVISIONS OF SUCH AGREEMENT. A COPY OF SUCH VOTING AGREEMENT WILL BE FURNISHED TO THE RECORD HOLDER OF THIS CERTIFICATE WITHOUT CHARGE UPON WRITTEN REQUEST TO THE COMPANY AT ITS PRINCIPAL PLACE OF BUSINESS. 

(b) The Company agrees that, during the term of this Agreement, it will not remove, and will not permit to be removed (upon
registration of transfer, reissuance of otherwise), the Legend from any such certificate and will place or cause to be placed the Legend on any new certificate issued to represent Shares theretofore represented by a certificate carrying the Legend.
If at any time or from time to time any Stockholder holds any certificate representing shares of the Company’s capital stock not bearing the Legend, such Stockholder agrees to deliver such certificate to the Company promptly to have such Legend
placed on such certificate. 
 1.6 Successors. The provisions of this Agreement shall be binding upon the successors in interest to
any of the Shares. The Company shall not permit the transfer of any of the Shares on its books or issue a new certificate representing any of the Shares unless and until the person, corporation, limited liability company, general or limited
partnership, trust, estate, joint venture, governmental entity or any other entity or organization (each, a “Person”) to whom such security is to be transferred shall have executed a written agreement, substantially in the
form of this Agreement, pursuant to which such Person becomes a party to this Agreement and agrees to be bound by all the provisions hereof as if such Person were a Key Holder or Investor, as applicable. 

1.7 Other Rights. Except as provided by this Agreement or any other agreement entered into in connection with the purchase and sale of
Series B Preferred Stock pursuant to the Series B Purchase Agreement, each Stockholder shall be entitled to exercise the full rights of a holder of capital stock of the Company with respect to the Shares. 

1.8 Change of Control. 

(a) In the event that (x) the Board of Directors, (y) the holders of a majority of the outstanding shares of Series B
Preferred Stock, voting together as a separate class, and (z) the holders of a majority of the outstanding shares of Preferred Stock, voting together as a single 

  Voting Agreement – Page
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class on an as-converted basis ((x), (y) and (z) together, the “Requisite Approval”), approve a transaction or series of related transactions in which a person
or entity, or a group of related persons or entities, acquires from the stockholders of the Company shares representing more than fifty percent (50%) of the outstanding voting power of the Company (a “Stock Sale”) or a
transaction that qualifies as a Deemed Liquidation Event (as defined in the Restated Certificate) (collectively, a “Sale of the Company”), then (i) if the Sale of the Company is structured as a merger or consolidation of
the Company, or a sale of all or substantially all of the Company’s assets, each Stockholder shall be present, in person or by proxy, at all meetings for the vote thereon, to vote all shares of capital stock held by such Person for and raise no
objections to such Sale of the Company, and waive and refrain from exercising any dissenters rights, appraisal rights or similar rights in connection with such merger, consolidation or asset sale, and (ii) if the Sale of the Company is
structured as a sale of the stock of the Company, the Stockholders shall each agree to sell their Shares on the terms and conditions approved by the Requisite Approval; provided in each case that such terms do not provide that such Stockholder would
receive as a result of such Sale of the Company less than the amount that would be distributed to such Stockholder in the event the proceeds of such Sale of the Company were distributed in accordance with the liquidation preferences set forth in
Restated Certificate (as if such transaction were a Deemed Liquidation Event). The Stockholders shall each take all necessary and desirable actions that received the Requisite Approval in connection with the consummation of the Sale of the Company,
including, without limitation, the execution of such agreements and such instruments and other actions reasonably necessary to (i) provide the representations, warranties, indemnities, covenants, conditions, escrow agreements and other
provisions and agreements relating to such Sale of the Company and (ii) effectuate the allocation and distribution of the aggregate consideration upon the Sale of the Company. 

(b) No Stockholder shall be a party to any Stock Sale unless all holders of Preferred Stock are allowed to participate in such
transaction and the consideration received pursuant to such transaction is allocated among the parties thereto in the manner specified in the Restated Certificate (as if such transaction were a Deemed Liquidation Event), unless (i) the holders
of at least a majority of the Series B Preferred Stock, voting as a separate class, and (ii) the holders of at least a majority of the Series A Preferred Stock, voting as a separate class, elect otherwise by written notice given to the Company
at least 10 days prior to the effective date of any such transaction or series of related transactions. 
 1.9 Irrevocable Proxy.
Each party to this Agreement hereby constitutes and appoints the Secretary of the Company with full power of substitution, as the proxies of the party with respect to the matters set forth herein, including without limitation, election of
individuals as members of the Board in accordance with Section 1.3, and votes regarding any Sale of the Company pursuant to Section 1.8, and hereby authorizes each of them to represent and to vote, if and only if the party (i) fails
to vote or (ii) attempts to vote (whether by proxy, in person or by written consent) in a manner which is inconsistent with the terms of this Agreement, all of such party’s Shares in favor of the election of individuals as members of the
Board determined pursuant to and in accordance with the terms and provisions of this Agreement or approval of any Sale of the Company pursuant to and in accordance with the terms and provisions of Section 1.8. The proxy granted pursuant to the
immediately preceding sentence is given in consideration of the agreements and covenants of the Company and the parties in connection with the transactions contemplated by this Agreement and, as such, is coupled with an interest and shall

  Voting Agreement – Page
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be irrevocable unless and until this Agreement terminates or expires pursuant to Section 2. Each party hereto hereby revokes any and all previous proxies with respect to the Shares and shall
not hereafter, unless and until this Agreement terminates or expires pursuant to Section 2, purport to grant any other proxy or power of attorney with respect to any of the Shares, deposit any of the Shares into a voting trust or enter into any
agreement (other than this Agreement), arrangement or understanding with any Person, directly or indirectly, to vote, grant any proxy or give instructions with respect to the voting of any of the Shares, in each case, with respect to any of the
matters set forth herein. 
 1.10 Board Committees. For so long as GPP and its affiliates continue to own beneficially 10,000,000
shares of Common Stock (including shares of Common Stock issued or issuable upon conversion of the Series B Preferred Stock, and subject to appropriate adjustment for any stock dividends, combinations, splits, recapitalizations and the like with
respect to such shares after the date hereof), the individuals comprising every committee of the Board (including the compensation committee) shall include at least one GPP Designee, who shall be designated by GPP. 

 

	2.	TERMINATION. 

 2.1 This Agreement shall continue in full force and
effect from the date hereof through the earliest of the following dates, on which date it shall terminate in its entirety: 
 (a) the
date of the closing of a firmly underwritten public offering of the Common Stock pursuant to a registration statement filed with the Securities and Exchange Commission and declared effective under the Securities Act that results in all of the
Preferred Stock being converted into Common Stock; 
 (b) the date of closing of a Sale of the Company and the distribution of
proceeds to or escrow for the benefit of the Stockholders in accordance with the Restated Certificate, provided, that the provisions of Section 1.8 hereof will continue after the closing of any Sale of the Company to the extent necessary
to enforce the provisions of Section 1.8 with respect to such Sale of the Company; or 
 (c) the date as of which the parties
hereto terminate this Agreement by written consent of (i) the Company; (ii) the Investors holding a majority of the outstanding shares of Series B Preferred Stock and (iii) the parties hereto holding a majority of the outstanding
Shares (voting or consenting together as a single class). 
  

	3.	MISCELLANEOUS. 

 3.1 Ownership. Each Key Holder represents and
warrants to the Investors and the Company that (a) such Key Holder now owns the Key Holder Shares listed on EXHIBIT A hereto, free and clear of liens or encumbrances (other than the restrictions imposed in connection with
the transactions contemplated under Series B Purchase Agreement), and has not, prior to or on the date of this Agreement, executed or delivered any proxy or entered into any other voting agreement or similar arrangement other than one which has
expired or terminated prior to the date hereof, and (b) such Key Holder has full power and capacity to execute, deliver and perform this Agreement, which has been duly executed and delivered by, and evidences the valid and

  Voting Agreement – Page
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binding obligation of, such Key Holder enforceable in accordance with its terms. Each Investor represents and warrants to the Investors and the Company that (a) such Investor now owns the
Investor Shares listed on EXHIBIT B hereto, free and clear of liens or encumbrances (other than the restrictions imposed in connection with the transactions contemplated under Series B Purchase Agreement), and has not, prior to
or on the date of this Agreement, executed or delivered any proxy or entered into any other voting agreement or similar arrangement other than one which has expired or terminated prior to the date hereof, and (b) such Investor has full power
and capacity to execute, deliver and perform this Agreement, which has been duly executed and delivered by, and evidences the valid and binding obligation of, such Investor enforceable in accordance with its terms. 

3.2 Further Action. If and whenever any Key Holder Shares are sold, the Key Holders or the personal representative of the Key Holders
shall do all things and execute and deliver all documents and make all transfers, and cause any transferee of the Key Holder Shares to do all things and execute and deliver all documents, as may be necessary to consummate such sale consistent with
this Agreement. 
 3.3 Specific Performance. The parties hereto hereby declare that it is impossible to measure in money the damages
which will accrue to a party hereto or to their heirs, personal representatives, or assigns by reason of a failure to perform any of the obligations under this Agreement and agree that the terms of this Agreement shall be specifically enforceable.
If any party hereto or his heirs, personal representatives, or assigns institutes any action or proceeding to specifically enforce the provisions hereof, any Person against whom such action or proceeding is brought hereby waives the claim or defense
therein that such party or such personal representative has an adequate remedy at law, and such Person shall not offer in any such action or proceeding the claim or defense that such remedy at law exists. 

3.4 Governing Law. This Agreement shall be governed by and construed under the laws of the State of Delaware, without giving effect to
the principles of conflicts of law thereof and regardless of the laws that might otherwise govern under applicable principles of conflicts of law. 

3.5 Amendment or Waiver. This Agreement may be amended or modified (or provisions of this Agreement waived) only upon the written
consent of (i) the Company; (ii) the Investors holding a majority of the outstanding shares of Series B Preferred Stock and (iii) the parties hereto holding a majority of the outstanding Shares (voting or consenting together as a
single class); provided, however, that (a) Section 1.3(a) of this Agreement shall not be amended, modified or waived in any manner without the prior written approval of GPP so long as GPP is entitled to designate any
directors pursuant to Section 1.3(a); (b) Section 1.3(b) of this Agreement shall not be amended, modified or waived in any manner without the prior written approval of Chrysalis so long as Chrysalis is entitled to designate a director
pursuant to Section 1.3(b). Any amendment or waiver so effected shall be binding upon the Company, each of the parties hereto and any assignee of any such party. Notwithstanding the foregoing, this Agreement may be amended to add additional
holders of Common Stock or Preferred Stock as “Key Holders” or “Investors” hereunder by an instrument in writing signed by the Company and such additional holders. 

  Voting Agreement – Page
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 3.6 Severability. In the event one or more of the provisions of this Agreement should,
for any reason, be held to be invalid, illegal or unenforceable in any respect, such invalidity, illegality or unenforceability shall not affect any other provisions of this Agreement, and this Agreement shall be construed as if such invalid,
illegal or unenforceable provision had never been contained herein. 
 3.7 Successors and Assigns. The provisions hereof shall inure
to the benefit of, and be binding upon, the parties hereto and their respective successors, assigns, heirs, executors and administrators and other legal representatives. 

3.8 Additional Shares. In the event that subsequent to the date of this Agreement any shares or other securities are issued on, or in
exchange for, any of the Key Holder Shares or Investor Shares by reason of any stock dividend, stock split, combination of shares, reclassification or the like, such shares or securities shall be deemed to be Key Holder Shares or Investor Shares, as
the case may be, for purposes of this Agreement. 
 3.9 Additional Key Holders. In the event that after the date of this Agreement,
the Company issues shares of Common Stock, or options to purchase Common Stock, to any employee or consultant of the Company, which shares or options would collectively constitute with respect to such employee or consultant (taking into account all
shares of Common Stock, options and other purchase rights held by such employee or consultant) one percent (1%) or more of the Company’s then outstanding Common Stock (treating for this purpose all shares of Common Stock issuable upon
exercise of or conversion of outstanding options, warrants or convertible securities, as if exercised or converted), the Company shall, as a condition to such issuance, cause such employee or consultant (an “Additional
Holder”) to execute a counterpart signature page hereto as a Key Holder, and such person shall thereby be bound by, and subject to, all the terms and provisions of this Agreement applicable to a Key Holder. This Agreement, including
EXHIBIT A and EXHIBIT B hereto, shall be amended by the Company without the consent of the Key Holders or the Investors to include any Additional Holders as “Key Holders.” 

3.10 Counterparts. This Agreement may be executed in one or more counterparts, each of which will be deemed an original, but all of
which together shall constitute one instrument. 
 3.11 Waiver. No waivers of any breach of this Agreement extended by any party
hereto to any other party shall be construed as a waiver of any rights or remedies of any other party hereto or with respect to any subsequent breach. 

3.12 Delays or Omissions. It is agreed that no delay or omission to exercise any right, power or remedy accruing to any party, upon any
breach, default or noncompliance by another party under this Agreement shall impair any such right, power or remedy, nor shall it be construed to be a waiver of any such breach, default or noncompliance, or any acquiescence therein, or of or in any
similar breach, default or noncompliance thereafter occurring. It is further agreed that any waiver, permit, consent or approval of any kind or character on any party’s part of any breach, default or noncompliance under this Agreement or any
waiver on such party’s part of any provisions or conditions of the Agreement must be in writing and shall be effective only to the extent specifically set forth in such writing. All remedies, either under this Agreement by law, or otherwise
afforded to any party, shall be cumulative and not alternative. 

  Voting Agreement – Page
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 3.13 Attorney’s Fees. In the event that any suit or action is instituted under or
in relation to this Agreement, including without limitation to enforce any provision in this Agreement, the prevailing party in such dispute shall be entitled to recover from the losing party all fees, costs and expenses of enforcing any right of
such prevailing party under or with respect to this Agreement, including without limitation, such reasonable fees and expenses of attorneys and accountants, which shall include, without limitation, all fees, costs and expenses of appeals.

 3.14 Notices. All notices required in connection with this Agreement shall be in writing and shall be deemed effectively
given: (a) upon personal delivery to the party to be notified, (b) when sent by confirmed electronic mail or facsimile if sent during normal business hours of the recipient; if not, then on the next business day, (c) five
(5) days after having been sent by certified mail, return receipt requested, postage prepaid, or (d) one (1) day after deposit with a nationally recognized overnight courier, specifying next day delivery, with written notification of
receipt. All communications shall be sent, if to the Company, to the address set forth on the signature page hereto and if to any Key Holder or Investor, to the addressee set forth on EXHIBIT A or EXHIBIT
B hereto, or at such other address as such party may designate by ten (10) days advance written notice to the other parties hereto. 

3.15 Entire Agreement. This Agreement and the Exhibits hereto, along with the Purchase Agreement and the other documents delivered
pursuant thereto constitute the full and entire understanding and agreement between the parties with regard to the subjects hereof and thereof and no party shall be liable or bound to any other in any manner by any oral or written representations,
warranties, covenants and agreements except as specifically set forth herein and therein. Each party expressly represents and warrants that it is not relying on any oral or written representations, warranties, covenants or agreements outside of this
Agreement. 
 [THIS SPACE INTENTIONALLY LEFT BLANK] 

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

			
	COMPANY:
	
	CONNECTURE, INC.
		
	By:	 	 /s/ R. Douglas Schneider

		
	Name:	 	 R. Douglas Schneider

	Title:	 	 CEO

 Address for Notices: 

18500 W. Corporate Drive 
 Suite 250 

Brookfield, WI 53045 

			
	INVESTORS:
	
	GPP-CONNECTURE, LLC
		
	By:	 	 /s/ Adam Dolder

	Name:	 	Adam Dolder
	Title:	 	President

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	  
	 		 	 Chrysalis Ventures II, L.P.

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	  
	 		 	By:	 	 /s/ David A. Jones

					
		 		 		 	Name:	 	 David A. Jones, Jr.

		 		 		 	Title:	 	 Member

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	  
	 		 	 LiveOak Equity Partners L.P.

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	  
	 		 	By:	 	 /s/ James A. Gilbert

					
		 		 		 	Name:	 	 James A. Gilbert

		 		 		 	Title:	 	 Managing Member

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	  
	 		 	 SSM Venture Associates, L.P.

		 	(Signature)	 		 		 	(Print Name of Entity)
					
		 		 		 	By:	 	 SSM II, L.P., general partner

		 		 		 	By:	 	 SSM Corporation, general partner

		 		 		 	By:	 	 /s/ James D. Witherington, Jr.

		 		 		 	Title:	 	 President

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	  
	 		 	 SSM Venture Partners II, L.P.

		 	(Signature)	 		 		 	(Print Name of Entity)
					
		 		 		 	By:	 	 SSM II, L.P., general partner

		 		 		 	By:	 	 SSM Corporation, general partner

		 		 		 	By:	 	 /s/ James D. Witherington, Jr.

		 		 		 	Title:	 	 President

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	 /s/ Anne G. Hennessy
	 		 	  

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	 Anne G. Hennessy
	 		 	By:	 	  

					
		 		 		 	Name:	 	  

					
		 		 		 	Title:	 	  

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	 /s/ Boyd Faust
	 		 	  

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	 Boyd Faust
	 		 	By:	 	  

					
		 		 		 	Name:	 	  

					
		 		 		 	Title:	 	  

 IN WITNESS
WHEREOF, the parties hereto have executed this Voting Agreement as of the date first above written. 

 

									
	Individual:	 		 	Entity:
			
	 /s/ Daniel Maynard
	 		 	  

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	 Daniel Maynard
	 		 	By:	 	  

					
		 		 		 	Name:	 	  

					
		 		 		 	Title:	 	  

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	 /s/ David Geuss
	 		 	  

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	 David Geuss
	 		 	By:	 	  

					
		 		 		 	Name:	 	  

					
		 		 		 	Title:	 	  

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	 /s/ David Sockel
	 		 	  

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	 David Sockel
	 		 	By:	 	  

					
		 		 		 	Name:	 	  

					
		 		 		 	Title:	 	  

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	 /s/ Edward D. McCrady
	 		 	  

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	 Edward D. McCrady
	 		 	By:	 	  

					
		 		 		 	Name:	 	  

		 		 		 	Title:	 	  

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	 /s/ Jonathan D. Goldman
	 		 	  

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	 Jonathan D. Goldman
	 		 	By:	 	  

					
		 		 		 	Name:	 	  

		 		 		 	Title:	 	  

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	 /s/ Lisa Mayer
	 		 	  

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	 Lisa Mayer
	 		 	By:	 	  

					
		 		 		 	Name:	 	  

		 		 		 	Title:	 	  

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	 /s/ Minal Patel
	 		 	  

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	 Minal Patel
	 		 	By:	 	  

					
		 		 		 	Name:	 	  

		 		 		 	Title:	 	  

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	 /s/ Robert Douglas Schneider
	 		 	  

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	 Robert Douglas Schneider
	 		 	By:	 	  

					
		 		 		 	Name:	 	  

		 		 		 	Title:	 	  

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	 /s/ Sandra Woodard
	 		 	  

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	 Sandra Woodard
	 		 	By:	 	  

					
		 		 		 	Name:	 	  

		 		 		 	Title:	 	  

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		  	Entity:
			
	 /s/ Wendy Grossman
	 		  	  

		 	(Signature)	 		  		  	(Print Name of Entity)
					
	Name:	 	 Wendy Grossman (on behalf of Shirley Faecher and Arthur Faecher)
	 		  	By:	  	  

					
		 		 		  	Name:	  	  

		 		 		  	Title:	  	  

 IN WITNESS WHEREOF, the
parties hereto have executed this Voting Agreement as of the date first above written. 
  

									
	Individual:	 		 	Entity:
			
	 /s/ Yong Zou
	 		 	  

		 	(Signature)	 		 		 	(Print Name of Entity)
					
	Name:	 	 Yong Zou
	 		 	By:	 	  

					
		 		 		 	Name:	 	  

		 		 		 	Title:	 	  

 EXHIBIT A 

LIST OF KEY HOLDERS 
  

									
	 NAME AND ADDRESS OF KEY
HOLDER
	  	SHARES OF
COMMON STOCK	 	  	SHARES OF SERIES
A PREFERRED
STOCK	 
	 Anne Hennessey
 ######

######
	  	 	0	  	  	 	24,521	  
			
	 Arthur Faecher
 ######

######
 ######
	  	 	0	  	  	 	1,908	  
			
	 Boyd Faust
 ######

######
	  	 	0	  	  	 	3,816	  
			
	 Daniel Maynard
 ######

######
	  	 	0	  	  	 	49,465	  
			
	 David Geuss
 ######

######
	  	 	0	  	  	 	69	  
			
	 David Sockel
 ######

######
	  	 	0	  	  	 	7,869	  
			
	 Ed McCrady
 ######

######
	  	 	0	  	  	 	1,080	  
			
	 Jonathan Goldman
 ######

######
	  	 	0	  	  	 	1,080	  
			
	 Lisa Mayer
 ######

######
	  	 	0	  	  	 	381	  
			
	 Minal Patel
 ######

######
	  	 	0	  	  	 	1,641	  
			
	 Robert Douglas Schneider
 ######

######
 ######

######
	  	 	240,000	  	  	 	0	  

									
	 NAME AND ADDRESS OF KEY
HOLDER
	  	SHARES OF
COMMON STOCK	 	  	SHARES OF SERIES
A PREFERRED
STOCK	 
	 Sandra Woodard
 ######

######
	  	 	0	  	  	 	114	  
			
	 Shirley Faecher
 ######

######
 ######
	  	 	0	  	  	 	3,234	  
			
	 Yong Zou
 ######

######
	  	 	0	  	  	 	572	  
		  	  
	  
	 	  	  
	  
	 
	Total	  	 	240,000	  	  	 	95,750	  
		  	  
	  
	 	  	  
	  
	 

 EXHIBIT B 

LIST OF INVESTORS 
  

															
	 NAME
	  	 ADDRESS
	  	COMMON
STOCK	 	  	SERIES A
PREFERRED
STOCK	 	  	SERIES B
PREFERRED
STOCK	 
	 GPP—Connecture, LLC
	  	 c/o Great Point Partners, LLC

165 Mason Street, 3rd Floor
 Greenwich, CT
06830
 Attention: Charlie Myers and Brett Carlson
	  	 	0	  	  	 	0	  	  	 	17,696,553	  
					
	 Chrysalis Ventures II, L.P.
	  	 101 South Fifth Street
 Suite 1650

Louisville, KY 40202-3122
 Attention: David A. Jones, Jr. and Alan
Ying
	  	 	0	  	  	 	10,886,316	  	  	 	2,000,000	  
					
	 LiveOak Equity Partners, L.P.
	  	 1268 Park Vista
 Drive Atlanta, GA 30319

Attention: James A. Gilbert
	  	 	0	  	  	 	4,773,387	  	  			
					
	 SSM Venture Associates, L.P.
	  	 c/o Jim Witherington
 6075 Poplar Avenue

Suite 335
 Memphis, TN 38119
	  	 	0	  	  	 	1,492,434	  	  			
					
	 SSM Venture Partners II, L.P.
	  	 c/o Jim Witherington
 6075 Poplar Avenue

Suite 335
 Memphis, TN 38119
	  	 	0	  	  	 	7,640,186	  	  			
	 TOTAL:
	  		  	 	0	  	  	 	24,792,323	  	  	 	19,696,553EX-10.2

 Exhibit 10.2 

CONNECTURE, INC. 

2010 STOCK INCENTIVE PLAN 

 CONNECTURE, INC. 

2010 STOCK INCENTIVE PLAN 

1 PURPOSE 
 The purpose of
this Plan is to promote the interests of the Company by providing the opportunity to purchase or receive Shares or to receive compensation that is based upon appreciation in the value of Shares to Eligible Recipients in order to attract and retain
Eligible Recipients and providing Eligible Recipients an incentive to work to increase the value of Shares and a stake in the future of the Company that corresponds to the stake of each of the Company’s stockholders. The Plan provides for the
grant of Incentive Stock Options, Non-Qualified Stock Options, Restricted Stock Awards, Restricted Stock Units and Stock Appreciation Rights to aid the Company in obtaining these goals. 

2 DEFINITIONS 
 Each term
set forth in this Section shall have the meaning set forth opposite such term for purposes of this Plan and any Stock Incentive Agreements under this Plan (unless noted otherwise), and for purposes of such definitions, the singular shall include the
plural and the plural shall include the singular, and reference to one gender shall include the other gender. Note that some definitions may not be used in this Plan, and may be inserted here solely for possible use in Stock Incentive Agreements
issued under this Plan. 
 2.1 Amendment Date means, with respect to any amendment to this Plan pursuant to
Section 12 referenced in Section 9.1, the earlier of (1) date on which this Plan is so amended by the Board, or (2) the date on which such amendment is approved by the stockholders. 

2.2 Board means the Board of Directors of the Company. 

2.3 Business means the business of internet based sales, service and process automation for the health insurance industry.

 2.4 Cause shall mean an act or acts by an Eligible Recipient involving (a) the use for profit or disclosure to
unauthorized persons of confidential information or trade secrets of the Company, a Parent or a Subsidiary, (b) the breach of any contract with the Company, a Parent or a Subsidiary, (c) the violation of any fiduciary obligation to the
Company, a Parent or a Subsidiary, (d) the unlawful trading in the securities of the Company, a Parent or a Subsidiary, or of another corporation based on information gained as a result of the performance of services for the Company, a Parent
or a Subsidiary, (e) a felony conviction or the failure to contest prosecution of a felony, or (f) willful misconduct, dishonesty, embezzlement, fraud, deceit or civil rights violations, or other unlawful acts. 

2.5 Change of Control means either of the following: 

(a) any transaction or series of transactions pursuant to which the Company sells, transfers, leases, exchanges or
disposes of substantially all (i.e., at least eighty-five percent (85%)) of its assets for cash or property, or for a combination of cash and property, or for other consideration; or 

(b) any transaction pursuant to which persons who are not current stockholders of the Company acquire by merger,
consolidation, reorganization, division or other business combination or transaction, or by a purchase of an interest in the Company, an interest in the Company so that after such transaction, the stockholders of the Company immediately prior to
such transaction no longer have a controlling (i.e., 50% or more) voting interest in the Company. 
 However, notwithstanding the foregoing, in no
event shall an Initial Public Offering of the Company’s Common Stock constitute a Change of Control. 
 2.6 Change of
Control Value of a Share, with respect to a Change of Control, shall mean the Fair Market Value of a Share as of the date of such Change of Control as determined by the Board in its complete and absolute discretion; provided, however,
in determining such Fair Market Value, the Board shall not take into account any “change of control consideration” which is escrowed and paid at a date later than the Change of Control or which is subject to an
“earnout” provision with post-Change of Control performance contingencies. The intent is that in determining Change of Control Value, the Board may make a subjective determination of the Fair Market Value of a Share without
taking into account amounts that may be paid for a Share at a point in time occurring later than the date of the Change of Control, which will eliminate issues associated with deferred 

 
compensation. For purposes of this Section 2.6, the term “change of control consideration” shall mean, with respect to a Change of Control, all cash, debt or equity securities and
other property paid or issued by an acquiring person to the Company and/or its stockholders in consideration for such Change of Control. 

2.7 Code means the Internal Revenue Code of 1986, as amended. 

2.8 Committee means any committee appointed by the Board to administer the Plan, as specified in Section 5 hereof.
Any such committee shall be comprised entirely of Directors. 
 2.9 Company means Connecture, Inc., a Delaware
corporation, and any successor to such organization. 
 2.10 Common Stock means the common stock of the Company. 

2.11 Confidential Information means (a) information of the Company, to the extent not considered a Trade Secret under
applicable law, that (i) relates to the business of the Company, (ii) possesses an element of value to the Company, (iii) is not generally known to the Company’s competitors, and (iv) would damage the Company if disclosed,
and (b) information of any third party provided to the Company which the Company is obligated to treat as confidential, including, but not limited to, information provided to the Company by its licensors, suppliers, Customers, or Prospective
Customers. Confidential Information includes, but is not limited to, (i) future business plans, (ii) the composition, description, schematic or design of products, future products or equipment of the Company or any third party,
(iii) communication systems, audio systems, system designs and related documentation, (iv) advertising or marketing plans, (v) information regarding independent contractors, employees, clients, licensors, suppliers, Customers,
Prospective Customers, or any third party, including, but not limited to, Customer lists and Prospective Customer lists compiled by the Company, and Customer and Prospective Customer information compiled by the Company, and (vi) information
concerning the Company’s or a third party’s financial structure and methods and procedures of operation. Confidential Information shall not include any information that (i) is or becomes generally available to the public other than as
a result of an unauthorized disclosure, (ii) has been independently developed and disclosed by others without violating the legal rights of any party, or (iii) otherwise enters the public domain through lawful means. 

2.12 Contact means, with respect to a Participant, any interaction between such Participant and a Customer or Prospective
Customer which takes place in an effort to establish, maintain, and/or further a business relationship on behalf of the Company. 
 2.13
Continuous Service means the absence of any interruption or termination of service as an Employee or Key Person. Continuous Service shall not be considered interrupted in the case of (i) sick leave; (ii) military leave;
(iii) any other leave of absence as approved by the Board or the chief executive officer of the Company provided that such leave is for a period of not more than ninety (90) days, unless reemployment upon the expiration of such leave is
guaranteed by contract or statute, or unless provided otherwise pursuant to Company policy adopted from time to time; or (iv) transfers between locations of the Company or between Company, a Parent, or a Subsidiary, or any successors to such
organization. However, notwithstanding anything in the foregoing to the contrary, the Board shall have complete and absolute discretion to determine whether an Employee or Key Person is in the Continuous Service of the Company, a Parent, or
Subsidiary at any time. 
 2.14 Controlled Group means the Company and any other entity the employees of which would be
required to be aggregated with the employees of the Company pursuant to Code §§414(b), (c), (m) or (o). 
 2.15
Customer means any person or entity to whom the Company has sold its products or services. 
 2.16
Director means a member of the Board. 
 2.17 Effective Date means the “Effective Date” as
set forth in Section 4 of this Plan. 
 2.18 Eligible Recipient means an Employee and/or a Key Person. 

2.19 Employee means a common law employee of the Company, a Subsidiary or a Parent. 

2.20 ERISA means the Employee Retirement Income Security Act of 1974, as amended. 

2.21 Exchange Act means the Securities Exchange Act of 1934, as amended. 

2.22 Exercise Price means the price that shall be paid to purchase one (1) Share upon the exercise of an Option
granted under this Plan. 

 2.23 Fair Market Value of each Share on any date means the price determined
below as of the close of business on such date (provided, however, if for any reason, the Fair Market Value per share cannot be ascertained or is unavailable for such date, the Fair Market Value per share shall be determined as of the nearest
preceding date on which such Fair Market Value can be ascertained): 
 (a) If the Share is listed or traded on any
established stock exchange or a national market system, including without limitation the National Market of the National Association of Securities Dealers, Inc. Automated Quotation (“NASDAQ”) System, its Fair Market Value shall be the
closing sale price for the Share (or the mean of the closing bid and ask prices, if no sales were reported), on such exchange or system on the date of such determination or, if the stock exchange or national market on which the Shares trade is not
open on the date of determination, the last business day prior to the date of determination, as reported in The Wall Street Journal or such other source as the Board deems reliable; or 

(b) If the Share is not listed or traded on any established stock exchange or a national market system, its Fair Market
Value shall be the average of the closing dealer “bid” and “ask” prices of a Share as reflected on the NASDAQ interdealer quotation system of the National Association of Securities Dealers, Inc. on the date of such determination;
or 
 (c) In the absence of an established public trading market for the Share, the Fair Market Value of a Share shall
be determined in good faith by the Board. 
 2.24 FLSA Exclusion means the provisions of Section 7(e) of the Fair
Labor Standards Act of 1938 (the “FLSA”) that exempt certain stock-based compensation from inclusion in overtime determinations under the FLSA. 

2.25 Forfeiture Activities means, with respect to a Participant, any of the following: 

(a) Trade Secrets & Confidential Information. Such Participant (i) uses, discloses, or reverse
engineers the Trade Secrets or the Confidential Information for any purpose other than the Company’s Business, except as authorized in writing by the Company; (ii) during the Participant’s employment with the Company, uses, discloses,
or reverse engineers (a) any confidential information or trade secrets of any former employer or third party, or (b) any works of authorship developed in whole or in part by the Participant during any former employment or for any other
party, unless authorized in writing by the former employer or third party; or (iii) after the Participant’s cessation of services for the Company, (a) retains Trade Secrets or Confidential Information, including any copies existing in
any form (including electronic form), which are in Participant’s possession or control, or (b) destroys, deletes, or alters the Trade Secrets or Confidential Information without the Company’s prior written consent. The Forfeiture
Activities under this subsection (a) shall: (i) with regard to the Trade Secrets, remain in effect and be applicable as long as the information constitutes a Trade Secret under applicable law, and (ii) with regard to the Confidential
Information, remain in effect and be applicable during the Forfeiture Period. 
 (b) Solicitation of Customers.
During the Forfeiture Period of such Participant, the Participant directly or indirectly solicits any Customer of the Company for the purpose of selling or providing any products or services competitive with the Business, provided that such
Participant had Contact with such Customer during the period in which the Participant was employed by or performed services for the Company. Nothing in this subsection (b) shall be construed to include any Customer of the Company (i) to
which such Participant never sold or provided any products or services while employed by or providing services to the Company, (ii) that explicitly severed its business relationship with the Company unless such Participant, directly or
indirectly, caused or encouraged the Customer to sever the relationship, or (iii) to which Participant is selling or providing products or services the Company no longer offers. 

(c) Solicitation of Prospective Customers. During the Forfeiture Period of such Participant, the Participant,
directly or indirectly, solicits any Prospective Customer of the Company for the purpose of selling or providing any products or services competitive with the Business, provided that such Participant had Contact with such Prospective Customer during
the last year of the period in which Participant was employed by or performed services for the Company (or during such period if employed or providing services for less than a year). Nothing in this subsection (c) shall be construed to include
Prospective Customers of the Company to which Participant is selling or providing any products or services which the Company no longer offers. 

 (d) Solicitation of Forfeiture Period Employees. During the
Forfeiture Period of such Participant, the Participant, directly or indirectly, solicits, recruits or induces any Forfeiture Period Employee to (a) terminate his employment or service relationship with the Company or (b) work for any other
person or entity engaged in the Business. This subsection (d) shall only apply to Forfeiture Period Employees (i) with whom such Participant had Material Interaction, or (ii) such Participant, directly or indirectly, supervised. 

(e) Non-Disparagement. During the Forfeiture Period of such Participant, the Participant makes any disparaging or
defamatory statements, whether written or oral, regarding the Company. This shall not preclude the Participant from responding truthfully to questions or requests for information to the government, a regulator or in a court of law in connection with
a legal or regulatory investigation or proceeding. 
 2.26 Forfeiture Period means, with respect to a Participant, the
time period during which such Participant is employed with, or is performing services for, the Company, and for a period of two (2) years thereafter. 

2.27 Forfeiture Period Employee means any person who (a) is employed by or providing services to the Company at the
time Participant ceases to perform services for the Company, or (b) was employed by or providing services to the Company during the last year in which Participant performed services for the Company (or during the period in which the Participant
performed services for the Company if the Participant performed services for the Company for less than a year). 
 2.28 Good
Reason shall exist if (i) the Company, without the consent of a Participant who is performing services for the Company, materially (a) diminishes such Participant’s base compensation, (b) diminishes such
Participant’s authority, duties or responsibilities, (c) changes the geographic location at which such Participant must perform the services, or (d) breaches, whether by action or inaction, the agreement under which such Participant
provides services; (ii) such Participant provides written notice to the Company of the existence of such condition described in subsection (i) of this paragraph within thirty (30) days of the initial existence of such condition and
provides the Company with thirty (30) days to remedy such condition (the “Cure Period”); (iii) the Company fails to remedy such condition within the Cure Period; and (iv) Participant elects to resign within thirty
(30) days of the expiration of the Cure Period. 
 2.29 Incumbent Directors means the individuals who, at the
Effective Date, constitute the Board, and any person becoming a Director after the Effective Date and whose election or nomination for election was approved by a vote of at least a majority of the Incumbent Directors then on the Board (either by a
specific vote or by approval of the proxy statement of the Company in which such person is named as a nominee for Director, without written objection to such nomination); provided, however, that no individual initially elected or nominated as
a Director of the Company as a result of an actual or threatened election contest (as described in Rule 14a-11 under the 1934 Act (“Election Contest”) or other actual or threatened solicitation of proxies or consents by or on behalf of any
“person” (as such term is defined in Section 3(a)(9) of the 1934 Act and as used in Section 13(d)(3) and 14(d)(2) of the 1934 Act) other than the Board (“Proxy Contest”), including by reason of any agreement intended to
avoid or settle any Election Contest or Proxy Contest, shall be deemed an Incumbent Director; and provided further, that, subject to the provisions of this Section, no person shall be deemed to be an Incumbent Director until such time as he
or she takes office as a Director of the Company. 
 2.30 Initial Public Offering means the closing of the
Company’s initial public offering of any class or series of the Company’s equity securities pursuant to an effective registration statement filed by the Company under the 1933 Act. 

2.31 Insider means an individual who is, on the relevant date, an officer, director or ten percent (10%) beneficial
owner of any class of the Company’s equity securities that is registered pursuant to Section 12 of the Exchange Act, all as defined under Section 16 of the Exchange Act. 

2.32 ISO means an option granted under this Plan to purchase Shares that is intended by the Company to satisfy the
requirements of Code §422 as an incentive stock option. 
 2.33 Key Person means (a) a member of the Board who
is not an Employee, or (b) a consultant or advisor; provided, however, that such consultant or advisor must be an individual who is providing or will be providing bona fide services to the Company, a Subsidiary or a Parent, with
such services (i) not being in connection with the offer or sale of securities in a capital-raising transaction, and (ii) not directly or indirectly promoting or maintaining a market for securities of the Company, a Subsidiary or a Parent,
within the meaning of 17 CFR §230.701(c)(1). 

 2.34 Material Interaction means, with respect to a Participant, any
interaction between such Participant and a Forfeiture Period Employee which relates or related, directly or indirectly, to the performance of such Participant’s duties or the Forfeiture Period Employee’s duties for the Company. 

2.35 NQSO means an option granted under this Plan to purchase Shares that is not intended by the Company to satisfy the
requirements of Code §422. 
 2.36 Option means a right to purchase Shares pursuant to the terms of the Plan at a
stated price for a specified period of time. For purposes of the Plan, an Option may be either an ISO or a NQSO. 
 2.37 Outside
Director means a Director who is not an Employee and who qualifies as (a) a “non-employee director” under Rule 16b-3(b)(3) under the 1934 Act, as amended from time to time, and (b) an “outside director” under
Code §162(m) and the regulations promulgated thereunder. 
 2.38 Parent means any corporation (other than the
corporation employing a Participant or for which a Participant is performing services) in an unbroken chain of corporations ending with the corporation employing a Participant or for which a Participant is performing services if, at the time of the
granting of the Stock Incentive, each of the corporations other than the corporation employing the Participant or for which a Participant is performing services owns stock possessing fifty percent (50%) or more of the total combined voting
power of all classes of stock in one of the other corporations in such chain. However, for purposes of interpreting any Stock Incentive Agreement issued under this Plan as of a date of determination, Parent shall mean any corporation (other than the
corporation employing a Participant or for which a Participant is performing services) in an unbroken chain of corporations ending with the corporation employing a Participant or for which a Participant is performing services if, at the time of the
granting of the Stock Incentive and thereafter through such date of determination, each of the corporations other than the corporation employing the Participant or for which a Participant is performing services owns stock possessing fifty percent
(50%) or more of the total combined voting power of all classes of stock in one of the other corporation in such chain. 
 2.39
Participant means an individual who receives a Stock Incentive hereunder. 
 2.40 Performance-Based
Exception means the performance-based exception from the tax deductibility limitations of Code §162(m). 
 2.41
Plan means the Connecture, Inc. 2010 Stock Incentive Plan, as may be amended from time to time. 
 2.42
Prospective Customer means any person or entity to which the Company has solicited to sell its products or services. 

2.43 Restricted Stock Award means an award of Shares granted to a Participant under this Plan whereby the Participant has
immediate rights of ownership in the Shares underlying the award, but such Shares are subject to restrictions in accordance with the terms and provisions of this Plan and the Stock Incentive Agreement pertaining to the award and may be subject to
forfeiture by the Participant until the earlier of (a) the time such restrictions lapse or are satisfied, or (b) the time such shares are forfeited, pursuant to the terms and provisions of the Stock Incentive Agreement pertaining to the
award. 
 2.44 Restricted Stock Unit means a contractual right granted to a Participant under this Plan to receive a
Share that is subject to restrictions of this Plan and the applicable Stock Incentive Agreement. 
 2.45 SAR Exercise
Price means the amount per Share specified in a Stock Incentive Agreement with respect to a Stock Appreciation Right, which when subtracted from the Fair Market Value of a Share on exercise of such Stock Appreciation Right, determines the
payment which the holder of such Stock Appreciation Right may be entitled to receive. 
 2.46 Share means a share of the
Common Stock of the Company. 
 2.47 Stock Appreciation Right means a right granted to a Participant pursuant to the
terms and provisions of this Plan whereby the Participant, without payment to the Company (except for any applicable withholding or other taxes), receives cash, Shares, a combination thereof, or such other consideration as the Board may determine,
in an amount equal to the excess of the Fair Market Value per Share on the date on which the Stock Appreciation Right is exercised over the SAR Exercise Price noted in the Stock Appreciation Right for each Share subject to the Stock Appreciation
Right. 
 2.48 Stock Incentive means an ISO, a NQSO, a Restricted Stock Award, a Restricted Stock Unit, or a Stock
Appreciation Right. 

 2.49 Stock Incentive Agreement means an agreement between the Company, a
Parent or a Subsidiary, and a Participant evidencing an award of a Stock Incentive. 
 2.50 Subsidiary means any
corporation (other than the corporation employing such Participant or for which such Participant is performing services) in an unbroken chain of corporations beginning with the corporation employing such Participant if, at the time of the granting
of the Stock Incentive, each of the corporations other than the last corporation in the unbroken chain owns stock possessing fifty percent (50%) or more of the total combined voting power of all classes of stock in one of the other corporations
in such chain. However, for purposes of interpreting any Stock Incentive Agreement issued under this Plan as of a date of determination, Subsidiary shall mean any corporation (other than the corporation employing such Participant or for which such
Participant is performing services) in an unbroken chain of corporations beginning with the corporation employing such Participant if, at the time of the granting of the Stock Incentive and thereafter through such date of determination, each of the
corporations other than the last corporation in the unbroken chain owns stock possessing fifty percent (50%) or more of the total combined voting power of all classes of stock in one of the other corporations in such chain. 

2.51 Ten Percent Stockholder means a person who owns (after taking into account the attribution rules of Code
§424(d)) more than ten percent (10%) of the total combined voting power of all classes of shares of stock of either the Company, a Subsidiary or a Parent. For purposes of the preceding sentence, shares of stock owned (directly or
indirectly) by or for a person’s brothers and sisters (whether by the whole or half blood), spouse, ancestors and lineal descendants will be considered to be owned by the person, and if a domestic or foreign corporation , partnership, estate or
trust owns (directly or indirectly) shares of stock, those shares are considered to be owned proportionately by or for the stockholders, partners, or beneficiaries of the corporation, partnership, estate or trust. The extent to which stock held by a
person as a trustee of a voting trust is considered owned by such person is determined under all of the facts and circumstances. Stock that a person may purchase under outstanding options is not treated as stock owned by such person. In interpreting
the foregoing, the provisions of Treas. Reg. §1.422-2(f)(2) shall govern. 
 2.52 Trade Secrets means information
of the Company, and its licensors, suppliers, clients and customers, without regard to form, including, but not limited to, technical or non-technical data, a formula, a pattern, a compilation, a program, a device, a method, a technique, a drawing,
a process, financial data, financial plans, product plans, a list of actual Customers, clients, licensors, or suppliers, or a list of Prospective Customers, clients, licensors, or suppliers which is not commonly known by or available to the public
and which information (i) derives economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use, and
(ii) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy. 
 3 SHARES
SUBJECT TO STOCK INCENTIVES 
 3.1 Maximum Aggregate Shares
Issuable Pursuant to Stock Incentives. The total number of Shares that may be issued pursuant to Stock Incentives under this Plan shall not exceed the sum of: 

(a) all Shares of common stock of the Company (A) which were reserved for issuance under the SimplyHealth.com, Inc.
1999 Incentive Stock Plan (the “1999 Plan”) , (B) which have not, as of the Effective Date of this Plan, been issued, and (C)(1) which are not, as of the Effective Date of this Plan, subject to any outstanding awards
under the Prior Plan, or (2) which are, as of the Effective Date of this Plan, subject to an outstanding award under the 1999 Plan, and which subsequently, through cancellation or expiration or lapse of such award after the Effective Date of
this Plan, can no longer be issued pursuant to such award (in the aggregate, a maximum possible number of Three Hundred Fifty-Seven Thousand Seventy (357,070) Shares); plus 

(b) all Shares of common stock of the Company (A) which were reserved for issuance under the Connecture, Inc. 2002
Stock Incentive Plan (the “2002 Plan”) , (B) which have not, as of the Effective Date of this Plan, been issued, and (C)(1) which are not, as of the Effective Date of this Plan, subject to any outstanding awards under
the Prior Plan, or (2) which are, as of the Effective Date of this Plan, subject to an outstanding award under the 2002 Plan, and which subsequently, through cancellation or expiration or lapse of such award after the Effective Date of this
Plan, can no longer be issued pursuant to such award (in the aggregate, a maximum possible number of Thirty-Eight Million, Nine Hundred Twenty-Two Thousand, Two Hundred Ninety (38,922,290) Shares); 

 (a combined maximum total of Thirty Nine Million, Two Hundred Seventy-Nine Thousand Three Hundred Sixty
(39,279,360) shares of the Corporation’s authorized but unissued common stock), all as adjusted pursuant to Section 10. (It is the intent of the this Section 3.1 that any Shares which were reserved for issuance under the Prior
Plans and which are not actually issued under such Prior Plans and which are no longer subject to issuance pursuant to an award issued under such Prior Plans shall become Shares available under this Plan.) Such Shares shall be reserved, to the
extent that the Company deems appropriate, from authorized but unissued Shares, from Shares which have been reacquired by the Company, from Shares paid to the Company pursuant to the exercise of Stock Incentives issued under the Plan, or from Shares
withheld by the Company for payment of taxes. 
 3.2 Determination of Maximum Aggregate Shares Issuable. Any Shares
subject to a Stock Incentive or an award under the Prior Plan that remain un-issued after the cancellation, expiration, lapse or exchange of such Stock Incentive or award thereafter shall again become available for use under this Plan. Only the net
number of Shares that are issued pursuant to the exercise of an Option shall be counted as issued in applying the provisions of Section 3.1 above in the case of an Option which is exercised through a “cashless” or “net
share” exercise as described in Section 7.2(e). 
 3.3 Maximum Aggregate Shares Issuable ISO Limitation. The
total maximum number of Shares that may be issued pursuant to the exercise of ISO’s under this Plan shall at all times be exactly the same as the total maximum number of Shares that may be issued pursuant to Stock Incentives under this Plan
pursuant to the preceding Sections of this Section 3. 
 3.4 Code §162(m) Participant Limitation.
Notwithstanding anything herein to the contrary, no Participant may be granted Stock Incentives covering an aggregate number of Shares in excess of Thirty Million (30,000,000) in any calendar year, and any Shares subject to a Stock Incentive
which again become available for use under this Plan after the cancellation, expiration or exchange of such Stock Incentive thereafter shall continue to be counted in applying this calendar year Participant limitation. 

4 EFFECTIVE DATE 

The Effective Date of this Plan shall be the date it is adopted by the Board, or such delayed effective date as the Board may specify, as noted
in resolutions effectuating such adoption. This Plan shall be subject to the approval of the stockholders of the Company within twelve (12) months after the date on which this Plan is adopted by the Board, disregarding any contingencies or
delayed effective date relative to such adoption. In the event that stockholder approval of this Plan is not obtained, or in the event that this Plan is not subjected to the approval of the stockholders, then any Stock Incentives granted under this
Plan shall nonetheless be deemed granted pursuant to the authority of the Board; provided, however, any such Option granted which was intended to be an ISO shall instead be a NQSO. Should this Plan be rejected by the stockholders after being
submitted to the stockholders for their approval, the Plan shall immediately terminate at that time, and no further grants shall be made under this Plan thereafter. Notwithstanding the foregoing, no ISO shall be exercisable prior to the date that
stockholder approval of this Plan is obtained unless the Participant receiving such ISO agrees that the ISO shall instead be treated as a NQSO for all purposes, and any exercise of an ISO by a Participant prior to the date that stockholder approval
of this Plan is obtained shall automatically be deemed to be such an agreement by the exercising Participant. In addition, in the event that stockholder approval of this Plan is not obtained, any Stock Incentives intended to meet the
performance-based compensation exception of Code §162(m)(4)(C) may not meet such exception. 
 5 ADMINISTRATION 

5.1 General Administration. This Plan shall be administered by the Board. The Board, acting in its complete and absolute
discretion, shall exercise all such powers and take all such action as it deems necessary or desirable to carry out the purposes of this Plan. The Board shall have the power to interpret this Plan and, subject to the terms and provisions of this
Plan, to take such other action in the administration and operation of the Plan as it deems equitable under the circumstances. The Board’s actions shall be binding on the Company, on each affected Eligible Recipient, and on each other person
directly or indirectly affected by such actions. 
 5.2 Authority of the Board. Except as limited by law or by the
Articles of Incorporation or Bylaws of the Company, and subject to the provisions herein, the Board shall have full power to select Eligible Recipients who shall participate in the Plan, to determine the sizes and types of Stock Incentives in a
manner consistent with the Plan, to determine the terms and conditions of Stock Incentives in a manner consistent with the Plan, to 

 
construe and interpret the Plan and any agreement or instrument entered into under the Plan, to establish, amend or waive rules and regulations for the Plan’s administration, and to amend
the terms and conditions of any outstanding Stock Incentives as allowed under the Plan and such Stock Incentives. Further, the Board may make all other determinations that may be necessary or advisable for the administration of the Plan. 

5.3 Delegation of Authority. The Board may delegate its authority under the Plan, in whole or in part, to a Committee
appointed by the Board consisting of not less than one (1) Director or to one or more other persons to whom the powers of the Board hereunder may be delegated in accordance with applicable law. The members of the Committee and any other persons
to whom authority has been delegated shall be appointed from time to time by, and shall serve at the discretion of, the Board. The Committee or other delegate (if appointed) shall act according to the policies and procedures set forth in the Plan
and to those policies and procedures established by the Board, and the Committee or other delegate shall have such powers and responsibilities as are set forth by the Board. Reference to the Board in this Plan shall specifically include reference to
the Committee or other delegate where the Board has delegated its authority to the Committee or other delegate, and any action by the Committee or other delegate pursuant to a delegation of authority by the Board shall be deemed an action by the
Board under the Plan. Notwithstanding the above, the Board may assume the powers and responsibilities granted to the Committee or other delegate at any time, in whole or in part. With respect to Committee appointments and composition, only a
Committee (or a subcommittee thereof) comprised solely of two (2) or more Outside Directors may grant Stock Incentives that will meet the Performance-Based Exception, and only a Committee comprised solely of Outside Directors may grant Stock
Incentives to Insiders that will be exempt from Section 16(b) of the Exchange Act. 
 5.4 Decisions Binding. All
determinations and decisions made by the Board (or its delegate) pursuant to the provisions of this Plan and all related orders and resolutions of the Board shall be final, conclusive and binding on all persons, including the Company, its
stockholders, Directors, Eligible Recipients, Participants, and their estates and beneficiaries. 
 5.5 Indemnification for
Decisions. No member of the Board or the Committee (or a subcommittee thereof) shall be liable in connection with or by reason of any act or omission performed or omitted to be performed on behalf of the Company in such capacity,
provided, that the Board has determined, in good faith, that the course of conduct that caused the loss or liability was in the best interests of the Company. Service on the Committee (or a subcommittee thereof) shall constitute service as a
Director of the Company so that the members of the Committee (or a subcommittee thereof) shall be entitled to indemnification and reimbursement as Directors of the Company pursuant to its articles of incorporation, bylaws and applicable law. In
addition, the members of the Board, Committee (or a subcommittee thereof) shall be indemnified by the Company against the following losses or liabilities reasonably incurred in connection with or by reason of any act or omission performed or omitted
to be performed on behalf of the Company in such capacity, provided, that the Board has determined, in good faith, that the course of conduct which caused the loss or liability was in the best interests of the Company: (a) the reasonable
expenses, including attorneys’ fees actually and necessarily incurred in connection with the defense of any action, suit or proceeding, to which they or any of them may be a party by reason of any action taken or failure to act under or in
connection with the Plan, any Stock Incentive granted hereunder, and (b) against all amounts paid by them in settlement thereof (provided such settlement is approved by independent legal counsel selected by the Company) or paid by them in
satisfaction of a judgment in any such action, suit or proceeding, except in relation to matters as to which it shall be adjudged in such action, suit or proceeding that such individual is liable for gross negligence or misconduct in the performance
of his duties, provided that within 60 days after institution of any such action, suit or proceeding a Committee member or delegatee shall in writing offer the Company the opportunity, at its own expense, to handle and defend the same. The
Company shall not indemnify or hold harmless the member of the Board or the Committee (or a subcommittee thereof) if: (a) in the case of a Director (other than an independent Director of the Company), the loss or liability was the result of
negligence or misconduct by the Director, or (b) in the case that the Director is an independent Director of the Company, the loss or liability was the result of gross negligence or willful misconduct by the Director. Any indemnification of
expenses or agreement to hold harmless may be paid only out of the net assets of the Company, and no portion may be recoverable from the stockholders of the Company. 

5.6 Majority Rule. A majority of the members of the Board (or its delegate) shall constitute a quorum, and any action
taken by a majority at a meeting at which a quorum is present, or any action taken without a meeting evidenced by a writing executed by all the members of the Board (or its delegate), shall constitute action of the Board. 

 6 ELIGIBILITY 

Eligible Recipients selected by the Board shall be eligible for the grant of Stock Incentives under this Plan, but no Eligible Recipient shall
have the right to be granted a Stock Incentive under this Plan merely as a result of his or her status as an Eligible Recipient. Only Employees shall be eligible to receive a grant of ISO’s. 

7 TERMS OF STOCK INCENTIVES 

7.1 Terms & Conditions of All Stock Incentives.  

(a) Grants of Stock Incentives. The Board, in its complete and absolute discretion, shall grant Stock Incentives
under this Plan from time to time and, to the extent allowed by Sections 7.2(j) and 7.3(g) herein, shall have the right to grant new Stock Incentives in exchange for outstanding Stock Incentives, including, but not limited to, exchanges of Stock
Options for the purpose of achieving a lower Exercise Price. Stock Incentives shall be granted to Eligible Recipients selected by the Board, and the Board shall be under no obligation whatsoever to grant any Stock Incentives, or to grant Stock
Incentives to all Eligible Recipients, or to grant all Stock Incentives subject to the same terms and conditions. 

(b) Shares Subject to Stock Incentives. The number of Shares as to which a Stock Incentive shall be granted shall
be determined by the Board in its complete and absolute discretion, subject to the provisions of Section 3 as to the total number of Shares available for grants under the Plan. 

(c) Stock Incentive Agreements. Each Stock Incentive shall be evidenced by a Stock Incentive Agreement
executed by the Company, a Parent or a Subsidiary, and the Participant, which shall be in such form and contain such terms and conditions as the Board in its complete and absolute discretion may, subject to the provisions of the Plan, from time to
time determine. 
 (d) Date of Grant. The date a Stock Incentive is granted shall be the date on which the
Board (1) has approved the terms and conditions of the Stock Incentive Agreement, (2) has determined the recipient of the Stock Incentive and the number of Shares covered by the Stock Incentive, (3) has taken all such other action
necessary to direct the grant of the Stock Incentive, and (4) if applicable, any conditions imposed on such grant by the Board have been fulfilled. 

7.2 Terms & Conditions of Options. 

(a) Necessity of Stock Incentive Agreements. Each grant of an Option shall be evidenced by a Stock Incentive
Agreement that shall specify whether the Option is an ISO or NQSO, and incorporate such other terms and conditions as the Board, acting in its complete and absolute discretion, deems consistent with the terms of this Plan, including (without
limitation) a restriction on the number of Shares subject to the Option that first become exercisable during any calendar year. The Board and/or the Company shall have complete and absolute discretion to modify the terms and provisions of an Option
in accordance with Section 12 of this Plan even though such modification may change the Option from an ISO to a NQSO. 

(b) Determining Optionees. In determining Eligible Recipient(s) to whom an Option shall be granted and the number
of Shares to be covered by such Option, the Board may take into account the recommendations of the Chief Executive Officer of the Company and its other officers, the duties of the Eligible Recipient, the present and potential contributions of the
Eligible Recipient to the success of the Company, and other factors deemed relevant by the Board, in its complete and absolute discretion, in connection with accomplishing the purpose of this Plan. An Eligible Recipient who has been granted an
Option to purchase Shares, whether under this Plan or otherwise, may be granted one or more additional Options. If the Board grants an ISO and a NQSO to an Eligible Recipient on the same date, the right of the Eligible Recipient to exercise one such
Option shall not be conditioned on his or her failure to exercise the other such Option. 
 (c) Exercise Price.
Subject to adjustment in accordance with Section 10 and the other provisions of this Section, the Exercise Price shall be as set forth in the applicable Stock Incentive Agreement. With respect to each grant of an ISO to a Participant who is not
a Ten Percent Stockholder, the Exercise Price shall not be less than the Fair Market Value of a Share on the date the ISO is granted. With respect to each grant of an ISO to a Participant who is a Ten Percent Stockholder, the Exercise Price shall
not be less than one hundred ten percent (110%) of the Fair Market Value of a Share on the date the ISO is granted. If an Option is a NQSO, the Exercise Price of a Share shall be no less than (1) the minimum price required by applicable
state law, or (2) the minimum price required by the Company’s governing instrument, or (3) $0.01, 

 
whichever price is greater. Any Option intended to meet the Performance-Based Exception must be granted with an Exercise Price equivalent to or greater than the Fair Market Value of a Share
determined as of the date of such grant. Any Option intended to meet the FLSA Exclusion must be granted with an Exercise Price equivalent to or greater than eighty-five percent (85%) of the Fair Market Value of a Share on the date granted
determined as of the date of such grant. Any Option that is intended to avoid taxation under Code §409A as a “nonqualified deferred compensation plan” must be granted with an Exercise Price equivalent to or greater than the Fair
Market Value of a Share determined as of the date of such grant, consistent with Treas. Reg. §1.409A-1(b)(5)(iv), and any other applicable guidance or regulations issued by the Internal Revenue Service. Notwithstanding the foregoing, the
Exercise Price of an Option granted in substitution of an existing option pursuant to Treas. Reg. §1.424-1(a) or Treas. Reg. §1.409A-1(b)(5)(v)(D) may be established under the requirements of those provisions without regard to the
foregoing (see subsection (h) below). 
 (d) Option Term. Each Option granted under this Plan shall be
exercisable in whole or in part at such time or times as set forth in the related Stock Incentive Agreement, but no Stock Incentive Agreement shall: 

(1) make an Option exercisable before the date such Option is granted; or 

(2) make an Option exercisable after the earlier of: 

(i) the date such Option is exercised in full, or 

(ii) the date that is the tenth (10th) anniversary of the date such Option is granted, if such Option is a NQSO or
an ISO granted to a non-Ten Percent Stockholder, or the date that is the fifth (5th) anniversary of the date such Option is granted, if such Option is an ISO granted to a Ten Percent Stockholder. 

A Stock Incentive Agreement may provide for the exercise of an Option after the employment or service of a Participant has terminated for any
reason whatsoever, including death or disability. The Participant’s rights, if any, upon termination of employment or service will be set forth in the applicable Stock Incentive Agreement. The exercise period of an Option shall be tolled during
any period that the Option cannot be exercised because such an exercise would violate an applicable Federal, state, local or foreign law, or would jeopardize the ability of the Company to continue as a going concern; provided, however, the
period during which the Option may otherwise be exercised shall be extended only thirty (30) days after the exercise of the Option first would no longer violate such applicable Federal, state, local or foreign laws or first would no longer
jeopardize the ability of the Company to continue as a going concern. 
 (e) Payment. Options shall be
exercised by the delivery of a written notice of exercise to the Company, setting forth the number of Shares with respect to which the Option is to be exercised accompanied by full payment for the Shares. Payment for shares of Stock purchased
pursuant to exercise of an Option shall be made in cash or, unless the Stock Incentive Agreement provides otherwise, by delivery to the Company of a number of Shares having an aggregate Fair Market Value equal to the amount to be tendered (including
a “cashless” or “net share” exercise), or a combination thereof. In a “net share” exercise, the Company will reduce the number of Shares issued upon exercise by the largest whole number of Shares with a Fair Market
Value that does not exceed the aggregate Exercise Price; provided, however, that the Company shall accept a cash or other payment from the Optionee to the extent of any remaining balance of the aggregate exercise price not satisfied by such
reduction in the number of whole Shares to be issued; and provided further, that Shares will no longer be outstanding under an Option and will not be exercisable thereafter to the extent that (A) Shares are used to pay the Exercise Price
pursuant to the “net share” exercise, (B) Shares are delivered to the Optionee as a result of such exercise, and (C) Shares are withheld to satisfy tax withholding obligations. In addition, unless the Stock Incentive Agreement
provides otherwise, the Option may be exercised through a brokerage transaction following registration of the Company’s equity securities under Section 12 of the Exchange Act as permitted under the provisions of Regulation T applicable to
cashless exercises promulgated by the Federal Reserve Board, unless prohibited by Section 402 of the Sarbanes-Oxley Act of 2002. However, notwithstanding the foregoing, with respect to any Participant who is an Insider, a tender of shares or a
“cashless” or “net share” exercise must (1) have met the requirements of an exemption under Rule 16b-3 promulgated under the Exchange Act, or (2) be a subsequent transaction the terms of which were provided for in a
transaction initially meeting the requirements of an exemption under Rule 16b-3 promulgated under the Exchange Act. Unless the Stock Incentive Agreement provides otherwise, the foregoing exercise payment methods shall be subsequent

 
transactions approved by the original grant of an Option. Except as provided in subparagraph (f) below, payment shall be made at the time that the Option or any part thereof is exercised,
and no Shares shall be issued or delivered upon exercise of an Option until full payment has been made by the Participant. The holder of an Option, as such, shall have none of the rights of a stockholder. Notwithstanding the above and unless
prohibited by the Sarbanes-Oxley Act of 2002, in the complete and absolute discretion of the Board, an Option may be exercised as to a portion or all (as determined by the Board) of the number of Shares specified in the Stock Incentive Agreement by
delivery to the Company of a promissory note, such promissory note to be executed by the Participant and that shall include, with such other terms and conditions as the Board shall determine, provisions in a form approved by the Board under which:
(i) the balance of the aggregate purchase price shall be payable in equal installments over such period and shall bear interest at such rate (that shall not be less than the prime bank loan rate as determined by the Board, that shall be
established at the time of exercise, and that must be a market rate based on the rate environment at the date of exercise, taking into account the provisions of Code §7872) as the Board shall approve, and (ii) the Participant shall be
personally liable for payment of the unpaid principal balance and all accrued but unpaid interest. Other methods of payment may also be used if approved by the Board in its complete and absolute discretion and provided for under the Stock Incentive
Agreement. 
 (f) Conditions to Exercise of an Option. Each Option granted under the Plan shall vest and shall
be exercisable at such time or times, or upon the occurrence of such event or events, and in such amounts, as the Board shall specify in the Stock Incentive Agreement; provided, however, that subsequent to the grant of an Option, the Board,
at any time before complete termination of such Option, may accelerate the time or times at which such Option may vest or be exercised in whole or in part. Notwithstanding the foregoing, an Option intended to meet the FLSA Exclusion shall not be
exercisable for at least six (6) months following the date it is granted, except by reason of death, disability, retirement, a change in corporate ownership or other circumstances permitted under regulations promulgated under the FLSA
Exclusion. Furthermore, if a Participant holding an Option receives a hardship distribution from a Code §401(k) plan of the Company, or any Parent or Subsidiary, the Option may not be exercised during the six (6) month period following the
hardship distribution, unless the Company determines that such exercise would not jeopardize the tax-qualification of the Code §401(k) plan. The Board may impose such restrictions on any Shares acquired pursuant to the exercise of an Option as
it may deem advisable, including, without limitation, vesting or performance-based restrictions, voting restrictions, investment intent restrictions, restrictions on transfer, “first refusal” rights of the Company to purchase Shares
acquired pursuant to the exercise of an Option prior to their sale to any other person, “drag along” rights requiring the sale of shares to a third party purchaser in certain circumstances, “lock up” type restrictions in the case
of an Initial Public Offering of the Company’s stock, rights of the Company to re-purchase Shares acquired pursuant to the exercise of an Option, restrictions or limitations or other provisions that would be applied to stockholders under any
applicable agreement among the stockholders, and restrictions under applicable federal securities laws, under the requirements of any stock exchange or market upon which such Shares are then listed and/or traded, and/or under any blue sky or state
securities laws applicable to such Shares. The Board shall also require, as a condition for the acquisition of any Shares by a Participant or other Option holder pursuant to the exercise of an Option, that the Participant or Option holder execute an
agreement by which the Participant or Option holder agrees to be bound by, and subject to, any agreement(s) among the Company’s stockholders then in effect. 

(g) Transferability of Options. An Option shall not be transferable or assignable except by will or by the laws
of descent and distribution and shall be exercisable, during the Participant’s lifetime, only by the Participant; provided, however, that in the event the Participant is incapacitated and unable to exercise his or her Option, if such
Option is a NQSO, such Option may be exercised by such Participant’s legal guardian, legal representative, or other representative whom the Board deems appropriate based on applicable facts and circumstances. The determination of incapacity of
a Participant and the determination of the appropriate representative of the Participant who shall be able to exercise the Option if the Participant is incapacitated shall be determined by the Board in its complete and absolute discretion.
Notwithstanding the foregoing, except as otherwise provided in the Stock Incentive Agreement, a NQSO may also be transferred by a Participant as a bona fide gift or through a domestic relations order to any “family member” (as that term is
defined in 17 CFR §230.701(c)(3)) of the Participant, and in each case the transferee shall be subject to all provisions of the Plan, the Stock Incentive Agreement and other agreements with the Participant in connection with the exercise of the
Option. In the event of such a gift or transfer by domestic relations order, the Participant shall promptly notify the Board of such transfer and deliver to the Board such written documentation as the Board may in its complete and absolute
discretion request, including, without 

 
limitation, the written acknowledgment of the donee that the donee is subject to the provisions of the Plan, the Stock Incentive Agreement and other agreements with the Participant.
Notwithstanding the foregoing, a Stock Incentive Agreement may provide for more limited transferability than is described above. 

(h) Special Provisions for Certain Substitute Options. Notwithstanding anything to the contrary in this Section,
any Option granted in substitution for a stock option previously issued by another entity, which substitution occurs in connection with a transaction to which Code §424(a) is applicable, may provide for an exercise price computed in accordance
with Code §424(a) and the regulations thereunder and may contain such other terms and conditions as the Board may prescribe to cause such substitute Option to contain as nearly as possible the same terms and conditions (including the applicable
vesting and termination provisions) as those contained in the previously issued stock option being replaced thereby. 

(i) ISO Tax Treatment Requirements. With respect to any Option that purports to be an ISO, to the extent that the
aggregate Fair Market Value (determined as of the date of grant of such Option) of stock with respect to which such Option is exercisable for the first time by any individual during any calendar year exceeds one hundred thousand dollars
($100,000.00), such Option shall not be treated as an ISO in accordance with Code §422(d). The rule of the preceding sentence is applied in the order in which Options are granted. Also, with respect to any Option that purports to be an ISO,
such Option shall not be treated as an ISO if the Participant disposes of shares acquired thereunder within two (2) years from the date of the granting of the Option or within one (1) year of the exercise of the Option, or if the
Participant has not met the requirements of Code §422(a)(2). 
 (j) Potential Repricing of Stock Options.
With respect to any one or more Options granted pursuant to, and under, this Plan, the Board may determine that the repricing of all or any portion of such existing outstanding Options is appropriate without the need for any additional approval of
the Stockholders of the Company. For this purpose, “repricing” of Options shall include, but not be limited to, any of the following actions (or any similar action): (1) lowering the Exercise Price of an existing Option; (2) any
action which would be treated as a “repricing” under generally accepted accounting principles; or (3) canceling of an existing Option at a time when its Exercise Price exceeds the Fair Market Value of the underlying stock subject to
such Option, in exchange for another Option, a Restricted Stock Award, or other equity in the Company. The Board shall have the unilateral right, without the need for any consent or acquiescence by a Participant holding an Option, to reduce the
Exercise Price of such Option so long as no other terms and conditions of such Option are modified and the Participant is notified in writing of the Exercise Price reduction. 

7.3 Terms and Conditions of Stock Appreciation Rights.  

(a) Grants of Stock Appreciation Rights. A Stock Appreciation Right may be granted in connection with all or any
portion of a previously or contemporaneously granted Option or not in connection with an Option. A Stock Appreciation Right shall entitle the Participant to receive upon exercise or payment the excess of the Fair Market Value of a specified number
of Shares at the time of exercise, over a SAR Exercise Price that shall be not less than the SAR Exercise Price for that number of Shares in the case of a Stock Appreciation Right granted in connection with a previously or contemporaneously granted
Option, or in the case of any other Stock Appreciation Right, not less than eighty-five percent (85%) of the Fair Market Value of that number of Shares at the time the Stock Appreciation Right was granted. Any Stock Appreciation Right that is
intended to avoid taxation under Code §409A as a “nonqualified deferred compensation plan” must be granted with a SAR Exercise Price equivalent to or greater than the Fair Market Value of a Share determined as of the date of such
grant, consistent with Treas. Reg. §1.409A-1(b)(5)(iv), and any other applicable guidance or regulations issued by the Internal Revenue Service. The exercise of a Stock Appreciation Right shall result in a pro rata surrender of the related
Option to the extent the Stock Appreciation Right has been exercised. 
 (b) Payment. Upon exercise or payment
of a Stock Appreciation Right, the Company shall pay to the Participant the appreciation in cash or Shares (at the aggregate Fair Market Value on the date of payment or exercise) as provided in the Stock Incentive Agreement or, in the absence of
such provision, as the Board may determine. To the extent that a Stock Appreciation Right is paid in cash, it shall nonetheless be deemed paid in Shares for purposes of Section 3 hereof. 

(c) Conditions to Exercise. Each Stock Appreciation Right granted under the Plan shall be exercisable at such
time or times, or upon the occurrence of such event or events, and in such amounts, as the Board shall specify in the Stock Incentive Agreement; provided, however, that subsequent to the grant of

 
a Stock Appreciation Right, the Board, at any time before complete termination of such Stock Appreciation Right, may accelerate the time or times at which such Stock Appreciation Right may be
exercised in whole or in part. Furthermore, if the Participant holding a Stock Appreciation Right receives a hardship distribution from a Code §401(k) plan of the Company, or any Parent or Subsidiary, the Stock Appreciation Right may not be
exercised during the six (6) month period following the hardship distribution, unless the Company determines that such exercise would not jeopardize the tax-qualification of the Code §401(k) plan. The exercise period of a Stock
Appreciation Right shall be tolled during any period that the Stock Appreciation Right cannot be exercised because such an exercise would violate an applicable Federal, state, local or foreign law, or would jeopardize the ability of the Company to
continue as a going concern; provided, however, the period during which the Stock Appreciation Right may otherwise be exercised shall be extended only thirty (30) days after the exercise of the Stock Appreciation Right first would no
longer violate such applicable Federal, state, local or foreign laws or first would no longer jeopardize the ability of the Company to continue as a going concern. 

(d) Restrictions on Shares Awarded. Shares awarded pursuant to Stock Appreciation Rights shall be subject to such
restrictions as determined by the Board for periods determined by the Board. The Board may impose such restrictions on any Shares acquired pursuant to a Stock Appreciation Right as it may deem advisable, including, without limitation, vesting or
performance-based restrictions, voting restrictions, investment intent restrictions, restrictions on transfer, rights of the Company to re-purchase Shares acquired pursuant to the Stock Appreciation Rights, “first refusal” rights of the
Company to purchase Shares acquired pursuant to the Stock Appreciation Rights prior to their sale to any other person, “drag along” rights requiring the sale of Shares to a third party purchaser in certain circumstances, “lock
up” type restrictions in connection with public offerings of the Company’s Shares, restrictions or limitations or other provisions that would be applied to stockholders under any applicable agreement among the stockholders, and
restrictions under applicable federal securities laws, under the requirements of any stock exchange or market upon which such Shares are then listed and/or traded, and/or under any blue sky or state securities laws applicable to such Shares. The
Board shall also require, as a condition for the acquisition of any Shares by a Participant pursuant to the exercise of a Stock Appreciation Right, that the Participant execute an agreement by which the Participant agrees to be bound by, and subject
to, any agreement(s) among the Company’s stockholders then in effect. 
 (e) Transferability of Stock
Appreciation Rights. No Stock Appreciation Right granted under the Plan may be sold, transferred, pledged, assigned or otherwise alienated or hypothecated, other than by will or by the laws of descent and distribution. Further, except as
otherwise provided in a Participant’s Stock Incentive Agreement, all Stock Appreciation Rights granted to a Participant under the Plan shall be exercisable, during the Participant’s lifetime, only by the Participant, except that in the
event the Participant is incapacitated and unable to exercise his or her Stock Appreciation Right, such Stock Appreciation Right may be exercised by such Participant’s legal guardian, legal representative, or other representative whom the Board
deems appropriate based on applicable facts and circumstances. The determination of incapacity of a Participant and the determination of the appropriate representative of the Participant shall be determined by the Board in its complete and absolute
discretion. Notwithstanding the foregoing, except as otherwise provided in the Stock Incentive Agreement, (A) a Stock Appreciation Right which is granted in connection with the grant of a NQSO may be transferred, but only with the NQSO, and
(B) a Stock Appreciation Right which is not granted in connection with the grant of a NQSO, may be transferred by the Participant as a bona fide gift or through a domestic relations order to any “family member” (as that term is
defined in 17 CFR §230.701(c)(3)) of the Participant, and in each case the transferee shall be subject to all provisions of the Plan, the Stock Incentive Agreement and other agreements with the Participant in connection with the exercise of the
Stock Appreciation Right. In the event of such a gift or transfer by domestic relations order, the Participant shall promptly notify the Board of such transfer and deliver to the Board such written documentation as the Board may in its complete and
absolute discretion request, including, without limitation, the written acknowledgment of the donee that the donee is subject to the provisions of the Plan, the Stock Incentive Agreement and other agreements with the Participant in connection with
the exercise of the Stock Appreciation Right. Notwithstanding the foregoing, a Stock Incentive Agreement may provide for more limited transferability than is described above. 

(f) Special Provisions for Tandem SARs. A Stock Appreciation Right granted in connection with an Option may only
be exercised to the extent that the related Option has not been exercised. A Stock Appreciation Right granted in connection with an ISO (1) will expire no later than the expiration of the underlying ISO, (2) may be for no more than the
difference between the Exercise Price of the underlying ISO 

 
and the Fair Market Value of the Shares subject to the underlying ISO at the time the Stock Appreciation Right is exercised, (3) may be transferable only when, and under the same conditions
as, the underlying ISO is transferable, and (4) may be exercised only (i) when the underlying ISO could be exercised and (ii) when the Fair Market Value of the Shares subject to the ISO exceeds the Exercise Price of the ISO. 

(g) Potential Repricing of SARs. With respect to any one or more Stock Appreciation Rights granted pursuant to,
and under, this Plan, the Board may determine that the repricing of all or any portion of such existing outstanding Stock Appreciation Rights is appropriate without the need for any additional approval of the Stockholders of the Company. For this
purpose, “repricing” of Stock Appreciation Rights shall include, but not be limited to, any of the following actions (or any similar action): (1) lowering the SAR Exercise Price of an existing Stock Appreciation Right; (2) any
action which would be treated as a “repricing” under generally accepted accounting principles; or (3) canceling of an existing Stock Appreciation Right at a time when its SAR Exercise Price exceeds the Fair Market Value of the
underlying stock subject to such Stock Appreciation Right, in exchange for another Stock Appreciation Right, a Restricted Stock Award, or other equity in the Company. The Board shall have the unilateral right, without the need for any consent or
acquiescence by a Participant holding a Stock Appreciation right, to reduce the SAR Exercise Price of such Stock Appreciation Right so long as no other terms and conditions of such Stock Appreciation Right are modified and the Participant is
notified in writing of the SAR Exercise Price reduction. 
 7.4 Terms & Conditions of Restricted Stock
Awards. 
 (a) Grants of Restricted Stock Awards. Shares awarded pursuant to Restricted Stock Awards
shall be subject to such restrictions (if any) as determined by the Board for periods determined by the Board. Restricted Stock Awards issued under the Plan may have restrictions which lapse based upon the service of a Participant, or based upon the
attainment (as determined by the Board) of performance goals established pursuant to the business criteria listed in Section 13, or based upon any other criteria that the Board may determine appropriate. Any Restricted Stock Award with
restrictions that lapse based on the attainment of performance goals must be granted by a Committee, must have its performance goals determined by such a Committee based upon one or more of the business criteria listed in Section 13, and must
have the attainment of such performance goals certified in writing by such a Committee in order to meet the Performance-Based Exception. Shares awarded pursuant to a Restricted Stock Award may be forfeited to the extent that a Participant fails to
satisfy the applicable conditions or restrictions during the period of restriction. The Company may retain the certificates representing Shares subject to a Restricted Stock Award in the Company’s possession until such time as all conditions
and/or restrictions applicable to such Shares have been satisfied. The Board may require a cash payment from the Participant in exchange for the grant of a Restricted Stock Award or may grant a Restricted Stock Award without the requirement of a
cash payment; provided, however, if the Participant holding a Restricted Stock Award receives a hardship distribution from a Code §401(k) plan of the Company, or any Parent or Subsidiary, the Participant may not pay any amount for such
Restricted Stock Award during the six (6) month period following the hardship distribution, unless the Company determines that such payment would not jeopardize the tax-qualification of the Code §401(k) plan. 

(b) Acceleration of Award. The Board shall have the power to permit, in its complete and absolute discretion, an
acceleration of the expiration of the applicable restrictions or the applicable period of such restrictions with respect to any part or all of the Shares awarded to a Participant as part of a Restricted Stock Award. 

(c) Necessity of Stock Incentive Agreement. Each grant of a Restricted Stock Award shall be evidenced by a Stock
Incentive Agreement that shall specify the terms, conditions and restrictions regarding the Shares awarded to a Participant, and shall incorporate such other terms and conditions as the Board, acting in its complete and absolute discretion, deems
consistent with the terms of this Plan. The Board shall have complete and absolute discretion to modify the terms and provisions of Restricted Stock Awards in accordance with Section 12 of this Plan. 

(d) Restrictions on Shares Awarded. Shares awarded pursuant to Restricted Stock Awards shall be subject to such
restrictions as determined by the Board for periods determined by the Board. The Board may impose such restrictions on any Shares acquired pursuant to a Restricted Stock Award as it may deem advisable, including, without limitation, vesting or
performance-based restrictions, voting restrictions, investment intent restrictions, restrictions on transfer, rights of the Company to re-purchase Shares acquired pursuant to the Restricted Stock Award, “first refusal” rights of the
Company to purchase Shares acquired pursuant to the Restricted Stock Award prior to their sale to any other person, “drag along” rights requiring 

 
the sale of Shares to a third party purchaser in certain circumstances, “lock up” type restrictions in connection with public offerings of the Company’s stock, restrictions or
limitations or other provisions that would be applied to stockholders under any applicable agreement among the stockholders, and restrictions under applicable federal securities laws, under the requirements of any stock exchange or market upon which
such Shares are then listed and/or traded, and/or under any blue sky or state securities laws applicable to such Shares. The Board shall also require, as a condition for the acquisition of any Shares pursuant to a Restricted Stock Award held by a
Participant, that the Participant execute an agreement by which the Participant agrees to be bound by, and subject to, any agreement(s) among the Company’s stockholders then in effect. 

(e) Transferability of Restricted Stock Awards. A Restricted Stock Award may not be transferred by the holder
Participant, except (A) upon the death of the holder Participant, a Restricted Stock Award may be transferred by will or by the laws of descent and distribution, (B) a Restricted Stock Award may, unless the applicable Stock Incentive
Agreement provides otherwise, be transferred at any time as a bona fide gift or through a domestic relations order to any “family member” (as that term is defined in 17 CFR §230.701(c)(3)) of the Participant; provided, however,
that the transferee must be bound by all terms and provisions of the underlying Restricted Stock Award, and (C) a Restricted Stock Award may be transferred at any time following the lapse of all restrictions on transferability of the Restricted
Stock Award. Notwithstanding the foregoing, a Stock Incentive Agreement may provide for more limited transferability than is described above. 

(f) Voting, Dividend & Other Rights. Unless the applicable Stock Incentive Agreement expressly provides
otherwise, holders of Restricted Stock Awards shall, with respect to the Shares subject to such Stock Incentive Agreement, be entitled (1) to vote such Shares, and (2) to receive any dividends declared upon such Shares, during any period
of restriction imposed by the Stock Incentive Agreement, but shall not be entitled (1) to vote such Shares, or (2) to receive any dividends declared upon such Shares, on or after the date on which Shares are forfeited pursuant to such
Stock Incentive Agreement. 
 7.5 Terms & Conditions of Restricted Stock Units. 

(a) Grants of Restricted Stock Units. A Restricted Stock Unit shall entitle the Participant to receive one Share
at such future time and upon such terms as specified by the Board in the Stock Incentive Agreement evidencing such award. Restricted Stock Units issued under the Plan may have restrictions which lapse based upon the service of a Participant, or
based upon other criteria that the Board may determine appropriate. The Board may require a cash payment from the Participant in exchange for the grant of Restricted Stock Units or may grant Restricted Stock Units without the requirement of a cash
payment; provided, however, if a Participant holding a Restricted Stock Unit receives a hardship distribution from a Code §401(k) plan of the Company, or any Parent or Subsidiary, no payment for the Restricted Stock Unit may be made by
the Participant during the six (6) month period following the hardship distribution, unless the Company determines that such payment would not jeopardize the tax-qualification of the Code §401(k) plan. 

(b) Vesting of Restricted Stock Units. The Board may establish a vesting schedule applicable to a Restricted
Stock Unit and may specify the times, vesting and performance goal requirements that may be applicable to a Restricted Stock Unit. Until the end of the period(s) of time specified in any such vesting schedule and/or the satisfaction of any such
performance criteria, the Restricted Stock Units subject to such Stock Incentive Agreement shall remain subject to forfeiture. 

(c) Acceleration of Award. The Board shall have the power to permit, in its complete and absolute discretion, an
acceleration of the applicable restrictions or the applicable period of such restrictions with respect to any part or all of the Restricted Stock Units awarded to a Participant. 

(d) Necessity of Stock Incentive Agreement. Each grant of Restricted Stock Unit(s) shall be evidenced by a Stock
Incentive Agreement that shall specify the terms, conditions and restrictions regarding the Participant’s right to receive Share(s) in the future, and shall incorporate such other terms and conditions as the Board, acting in its complete and
absolute discretion, deems consistent with the terms of this Plan. The Board shall have complete and absolute discretion to modify the terms and provisions of Restricted Stock Unit(s) in accordance with Section 12 of this Plan. 

 (e) Transferability of Restricted Stock Units. Except as otherwise
provided in a Participant’s Restricted Stock Unit Award, no Restricted Stock Unit granted under the Plan may be sold, transferred, pledged, assigned or otherwise alienated or hypothecated by the holder Participant, except upon the death of the
holder Participant by will or by the laws of descent and distribution. Notwithstanding the foregoing, a Stock Incentive Agreement may provide for more limited transferability than is described above. 

(f) Voting, Dividend & Other Rights. Unless the applicable Stock Incentive Agreement provides otherwise,
holders of Restricted Stock Units shall not be entitled to vote or to receive dividends until they become owners of the Shares pursuant to their Restricted Stock Units. 

(g) Code §409A Requirements. A Restricted Stock Unit must meet certain restrictions contained in Code
§409A if it is to avoid taxation under Code §409A as a “nonqualified deferred compensation plan.” Grants of Restricted Stock Units under this Plan should be made with consideration of the impact of Code §409A with respect to
such grant upon both the Company and the recipient of the Restricted Stock Unit. 
 (h) No ERISA Employee Benefit
Plan Created. Except to the extent that the Board expressly determines otherwise in resolutions, a Restricted Stock Unit must contain terms and provisions designed to ensure that the Restricted Stock Unit will not be considered an “employee
benefit plan” as defined in ERISA §3(3). 
 (i) Restrictions on Shares Awarded. Shares awarded
pursuant to Restricted Stock Units shall be subject to such restrictions as determined by the Board for periods determined by the Board. The Board may impose such restrictions on any Shares acquired pursuant to a Restricted Stock Unit as it may deem
advisable, including, without limitation, vesting or performance-based restrictions, voting restrictions, investment intent restrictions, restrictions on transfer, rights of the Company to re-purchase Shares acquired pursuant to the Restricted Stock
Units, “first refusal” rights of the Company to purchase Shares acquired pursuant to the Restricted Stock Units prior to their sale to any other person, “drag along” rights requiring the sale of Shares to a third party purchaser
in certain circumstances, “lock up” type restrictions in connection with public offerings of the Company’s Shares, restrictions or limitations or other provisions that would be applied to stockholders under any applicable agreement
among the stockholders, and restrictions under applicable federal securities laws, under the requirements of any stock exchange or market upon which such Shares are then listed and/or traded, and/or under any blue sky or state securities laws
applicable to such Shares. The Board shall also require, as a condition for the grant of any Shares to a Participant pursuant to the exercise of a Restricted Stock Unit, that the Participant execute an agreement by which the Participant agrees to be
bound by, and subject to, any agreement(s) among the Company’s stockholders then in effect. 
 8 SECURITIES REGULATION

 Each Stock Incentive Agreement may provide that, upon the receipt of Shares as a result of the exercise of a Stock Incentive or
otherwise, the Participant shall, if so requested by the Company, hold such Shares for investment and not with a view of resale or distribution to the public and, if so requested by the Company, shall deliver to the Company a written statement
satisfactory to the Company to that effect. Each Stock Incentive Agreement may also provide that, if so requested by the Company, the Participant shall make a written representation to the Company that he or she will not sell or offer to sell any of
such Shares unless a registration statement shall be in effect with respect to such Shares under the Securities Act of 1933, as amended (“1933 Act”), and any applicable state securities law or, unless he or she shall have furnished to the
Company an opinion, in form and substance satisfactory to the Company, of legal counsel acceptable to the Company, that such registration is not required. Certificates representing the Shares transferred upon the exercise of a Stock Incentive
granted under this Plan may at the complete and absolute discretion of the Company bear a legend to the effect that such Shares have not been registered under the 1933 Act or any applicable state securities law and that such Shares may not be sold
or offered for sale in the absence of an effective registration statement as to such Shares under the 1933 Act and any applicable state securities law or an opinion, in form and substance satisfactory to the Company, of legal counsel acceptable to
the Company, that such registration is not required. The Company shall not be required to issue any Shares under any Stock Incentive if the issuance of such Shares would constitute a violation by the Participant, the Company or any other person of
any provisions of any law or regulation of any governmental authority, including any federal or state securities laws or regulations. The Company may, but shall in no event be obligated to, register any securities covered hereby pursuant to the
Securities Act. The Company shall not be obligated to take any affirmative action in order to cause the issuance of Shares pursuant hereto or pursuant to a grant of a Stock Incentive to comply with any law or regulation of any governmental
authority. As to any jurisdiction that expressly imposes the requirement that Shares may not be issued pursuant to a Stock Incentive unless and until the Shares covered by such grant are registered or are exempt from registration, the issuance of
Shares pursuant to such grant (under circumstances in which the laws of such jurisdiction apply) shall be deemed conditioned upon the effectiveness of such registration or the availability of such an exemption. 

 9 LIFE OF PLAN 

No Stock Incentive shall be granted under this Plan on or after the earlier of: 

9.1 the tenth (10th) anniversary of the Effective Date of this Plan (or the
tenth (10th) anniversary of the Amendment Date of any subsequent amendment to this Plan if such amendment would require the approval of the stockholders pursuant to Treas. Reg.
§1.422-2(b)(2) and such approval was obtained), or  
 9.2 the date on which all of the Shares available for issuance
under Section 3 of this Plan have (as a result of the exercise of Options or Stock Appreciation Rights granted under this Plan, lapse of all restrictions under Restricted Stock Awards granted under this Plan, or vesting and payment of all
Restricted Stock Units granted under this Plan) been issued or no longer are available for use under this Plan. 
 After such date, this Plan shall continue
in effect with respect to any then-outstanding Stock Incentives until (1) all then-outstanding Options and Stock Appreciation Rights have been exercised in full or are no longer exercisable, (2) all Restricted Stock Awards have vested or
been forfeited, and (3) all Restricted Stock Units have vested and been paid or been forfeited. 
 10 ADJUSTMENT 

Notwithstanding anything in Section 12 to the contrary, the number of Shares reserved under Section 3 of this Plan, the limit on the
number of Shares that may be granted during a calendar year to any Eligible Recipient under Section 3 of this Plan, the number and type of Shares subject to Stock Incentives granted under this Plan, and the Exercise Price of any Options and the
SAR Exercise Price of any Stock Appreciation Rights, may be adjusted by the Board in its complete and absolute discretion in an equitable manner to reflect any change in the capitalization of the Company, including, but not limited to, such changes
as stock dividends or stock splits; provided, however, that the Board shall be required to make such adjustments if such change in the capitalization of the Company constitutes an “equity restructuring” as defined in FAS 123R.
Furthermore, the Board shall have the right to, and may in its complete and absolute discretion, adjust (in a manner that satisfies the requirements of Code §424(a) and/or Treas. Reg. §1.409A-1(b)(5)(v)(D)) the number of Shares reserved
under Section 3, and the number of Shares subject to Stock Incentives granted under this Plan, and the Exercise Price of any Options and the SAR Exercise Price of any Stock Appreciation Rights in the event of any corporate transaction described
in Code §424(a) and/or Treas. Reg. §1.409A-1(b)(5)(v)(D) that provides for the substitution or assumption of such Stock Incentives; provided, however, that the Board shall be required to make such adjustments if such corporate
transaction constitutes an “equity restructuring” as defined in FAS 123R. If any adjustment under this Section creates a fractional Share or a right to acquire a fractional Share, such fractional Share shall be disregarded, and the number
of Shares reserved under this Plan and the number subject to any Stock Incentives granted under this Plan shall be the next lower number of Shares, rounding all fractions downward. An adjustment made under this Section by the Board shall be
conclusive and binding on all affected persons and, further, shall not constitute an increase in the number of Shares reserved under Section 3. 

11 CHANGE OF CONTROL OF COMPANY 

11.1 General Rule for Options. Except as otherwise provided in a Stock Incentive Agreement, if a Change of Control occurs,
and if the agreements effectuating the Change of Control do not provide for the assumption or substitution of all Options granted under this Plan, with respect to any Option granted under this Plan that is not so assumed or substituted (a
“Non-Assumed Option”), the Committee, in its complete and absolute discretion, may, with respect to any or all of such Non-Assumed Options, take any or all of the following actions to be effective as of the date of the Change of Control
(or as of any other date fixed by the Committee occurring within the twenty-five (25) day period ending on the date of the Change of Control, but only if such action remains contingent upon the effectuation of the Change of Control) (such date
referred to as the “Action Effective Date”): 
 (a) Accelerate the vesting and/or exercisability of any such
Non-Assumed Option on or before a specified Action Effective Date; and/or 

 (b) Unilaterally cancel any such Non-Assumed Option which has not vested
and/or which has not become exercisable as of a specified Action Effective Date; and/or 
 (c) Unilaterally cancel any
such Non-Assumed Option as of a specified Action Effective Date in exchange for: 
 (1) whole and/or fractional Shares
(or for whole Shares and cash in lieu of any fractional Share) that, in the aggregate, are equal in value to the excess of the Fair Market Value of the Shares that could be purchased subject to such Non-Assumed Option determined as of the Action
Effective Date (taking into account vesting and/or exercisability) over the aggregate Exercise Price for such Shares; and/or 

(2) cash or other property equal in value to the excess of the Fair Market Value of any Shares (or fractional Shares)
that could be purchased subject to such Non-Assumed Option determined as of the Action Effective Date (taking into account vesting and/or exercisability) over the aggregate Exercise Price for such Shares; and/or 

(d) Unilaterally cancel any such Non-Assumed Option as of a specified Action Effective Date in exchange for cash or
other property equal in value to the excess of the Change of Control Value of any Shares (or fractional Shares) that could be purchased subject to such Non-Assumed Option determined as of the Action Effective Date (taking into account vesting and/or
exercisability) over the aggregate Exercise Price for such Shares; and/or 
 (e) Unilaterally cancel any such
Non-Assumed Option after a specified Action Effective Date after providing the holder of such Option with (1) an opportunity to exercise such Non-Assumed Option to the extent vested and/or exercisable (taking into account vesting and/or
exercisability as of the date of the Change of Control) on or before such Action Effective Date, and (2) reasonable notice of such opportunity to exercise prior to such Action Effective Date; and/or 

(f) Unilaterally require the exercise of, and unilaterally cause the exercise of, any such Non-Assumed Option by a
“cashless” or “net share” exercise (as described in Section 7.2(e) hereof) as of a specified Action Effective Date; and/or 

(g) Unilaterally cancel any such Non-Assumed Option as of a specified Action Effective Date and notify the holder of
such Option of such action, but only if the Fair Market Value of the Shares that could be purchased subject to such Non-Assumed Option determined as of such Action Effective Date (taking into account vesting and/or exercisability) does not exceed
the aggregate Exercise Price for such Shares. 
 With respect to subsection (d) above, notwithstanding any provision of this Plan or any Stock
Incentive Agreement to the contrary, unless prohibited by the Sarbanes-Oxley Act of 2002, the Committee may, in its complete and absolute discretion, allow the holder of any such Non-Assumed Option to exercise such Non-Assumed Option under the
provisions of subsection (d) above with a promissory note which shall become due and payable as of, or shortly after, the date of the Change of Control on such terms and conditions as the Committee may determine, consistent with the
requirements of Code §7872. However, notwithstanding the foregoing, to the extent that the Participant holding a Non-Assumed Option is an Insider, payment of cash in lieu of whole or fractional Shares or shares of a successor may only be made
to the extent that such payment (1) has met the requirements of an exemption under Rule 16b-3 promulgated under the Exchange Act, or (2) is a subsequent transaction the terms of which were provided for in a transaction initially meeting
the requirements of an exemption under Rule 16b-3 promulgated under the Exchange Act. Unless a Stock Incentive Agreement provides otherwise, the payment of cash in lieu of whole or fractional Shares or in lieu of whole or fractional shares of a
successor shall be considered a subsequent transaction approved by the original grant of an Option. 
 11.2 General Rule for
SARs. Except as otherwise provided in a Stock Incentive Agreement, if a Change of Control occurs, and if the agreements effectuating the Change of Control do not provide for the assumption or substitution of all Stock Appreciation Rights
granted under this Plan, with respect to any Stock Appreciation Right granted under this Plan that is not so assumed or substituted (a “Non-Assumed SAR”), the Committee, in its complete and absolute discretion, may, with respect to any or
all of such Non-Assumed SARs, take any or all of the following actions to be effective as of the date of the Change of Control (or as of any other date fixed by the Committee occurring within the twenty-five (25) day period ending on the date
of the Change of Control, but only if such action remains contingent upon the effectuation of the Change of Control) (such date referred to as the “Action Effective Date”): 

 (a) Accelerate the vesting and/or exercisability of such Non-Assumed SAR
on or before a specified Action Effective Date; and/or 
 (b) Unilaterally cancel any such Non-Assumed SAR which has
not vested or which has not become exercisable as of a specified Action Effective Date; and/or 
 (c) Unilaterally
cancel such Non-Assumed SAR as of a specified Action Effective Date in exchange for: 
 (1) whole and/or fractional
Shares (or for whole Shares and cash in lieu of any fractional Share) that, in the aggregate, are equal in value to the excess of the Fair Market Value of the Shares subject to such Non-Assumed SAR determined as of the Action Effective Date (taking
into account vesting and/or exercisability) over the aggregate SAR Exercise Price for such Shares subject to such Non-Assumed SAR; and/or 

(2) cash or other property equal in value to the excess of the Fair Market Value of any Shares (or fractional Shares)
subject to such Non-Assumed SAR determined as of the Action Effective Date (taking into account vesting and/or exercisability) over the aggregate SAR Exercise Price for such Shares subject to such Non-Assumed SAR; and/or 

(d) Unilaterally cancel any such Non-Assumed SAR as of a specified Action Effective Date in exchange for cash or other
property equal in value to the excess of the Change of Control Value of any Shares (or fractional Shares) subject to such Non-Assumed SAR determined as of the Action Effective Date (taking into account vesting and/or exercisability) over the
aggregate SAR Exercise Price for such Shares subject to such Non-Assumed SAR; and/or 
 (e) Unilaterally cancel such
Non-Assumed SAR as of a specified Action Effective Date after providing the holder of such SAR with (1) an opportunity to exercise such Non-Assumed SAR to the extent vested and/or exercisable (taking into account vesting and/or exercisability
as of the date of the Change of Control) on or before such Action Effective Date, and (2) reasonable notice of such opportunity to exercise prior to such Action Effective Date; and/or 

(f) Unilaterally require the exercise of, and unilaterally cause the exercise of, any such Non-Assumed SAR as of a
specified Action Effective Date; and/or 
 (g) Unilaterally cancel such Non-Assumed SAR and notify the holder of such
SAR of such action, but only if the Fair Market Value of the Shares subject to such Non-Assumed SAR determined as of the Action Effective Date (taking into account vesting and/or exercisability) does not exceed the SAR Exercise Price for such
Non-Assumed SAR. 
 However, notwithstanding the foregoing, to the extent that the Participant holding a Non-Assumed SAR is an Insider, payment of cash in
lieu of whole or fractional Shares or shares of a successor may only be made to the extent that such payment (1) has met the requirements of an exemption under Rule 16b-3 promulgated under the Exchange Act, or (2) is a subsequent
transaction the terms of which were provided for in a transaction initially meeting the requirements of an exemption under Rule 16b-3 promulgated under the Exchange Act. Unless a Stock Incentive Agreement provides otherwise, the payment of cash in
lieu of whole or fractional Shares or in lieu of whole or fractional shares of a successor shall be considered a subsequent transaction approved by the original grant of a SAR. 

11.3 General Rule for Restricted Stock Units. Except as otherwise provided in a Stock Incentive Agreement, if a Change of
Control occurs, and if the agreements effectuating the Change of Control do not provide for the assumption or substitution of all Restricted Stock Units granted under this Plan, with respect to any Restricted Stock Unit granted under this Plan that
is not so assumed or substituted (a “Non-Assumed RSU”), the Committee, in its complete and absolute discretion, may, with respect to any or all of such Non-Assumed RSUs, take any or all of the following actions to be effective as of the
date of the Change of Control (or as of any other date fixed by the Committee occurring within the twenty-five (25) day period ending on the date of the Change of Control, but only if such action remains contingent upon the effectuation of the
Change of Control) (such date referred to as the “Action Effective Date”): 
 (a) Accelerate the vesting of
such Non-Assumed RSU on or before a specified Action Effective Date; and/or 

 (b) Unilaterally cancel any such Non-Assumed RSU which has not vested as
of a specified Action Effective Date; and/or 
 (c) Unilaterally cancel such Non-Assumed RSU as of a specified Action
Effective Date in exchange for: 
 (1) whole and/or fractional Shares (or for whole Shares and cash in lieu of any
fractional Share) that are equal to the number of Shares subject to such Non-Assumed RSU determined as of such Action Effective Date (taking into account vesting); and/or 

(2) cash or other property equal in value to the Fair Market Value of the Shares (or fractional Shares) subject to such
Non-Assumed RSU determined as of such Action Effective Date (taking into account vesting); and/or 
 (d) Unilaterally
cancel such Non-Assumed RSU as of a specified Action Effective Date and notify the holder of such RSU of such action, but only if the Fair Market Value of the Shares that were subject to such Non-Assumed RSU determined as of the Action Effective
Date (taking into account vesting) is zero. 
 However, notwithstanding the foregoing, to the extent that the Participant holding a Non-Assumed RSU is an
Insider, payment of cash in lieu of whole or fractional Shares or shares of a successor may only be made to the extent that such payment (1) has met the requirements of an exemption under Rule 16b-3 promulgated under the Exchange Act, or
(2) is a subsequent transaction the terms of which were provided for in a transaction initially meeting the requirements of an exemption under Rule 16b-3 promulgated under the Exchange Act. Unless a Stock Incentive Agreement provides otherwise,
the payment of cash in lieu of whole or fractional Shares or in lieu of whole or fractional shares of a successor shall be considered a subsequent transaction approved by the original grant of an RSU. 

11.4 General Rule for Other Stock Incentive Agreements. If a Change of Control occurs, then, except to the extent
otherwise provided in the Stock Incentive Agreement pertaining to a particular Stock Incentive or as otherwise provided in this Plan, each Stock Incentive shall be governed by applicable law and the documents effectuating the Change of Control. 

12 AMENDMENT OR TERMINATION 

This Plan may be amended by the Board from time to time to the extent that the Board deems necessary or appropriate; provided, however,
stockholder approval of an amendment to the Plan may be necessary (1) in order for the Plan to continue to be able to issue ISOs under Code §422 pursuant to Treas. Reg. §1.422-2(b)(2)(iii), (2) in order for the Plan to continue
to be able to issue Stock Incentives which meet the Performance-Based Exception pursuant to Treas. Reg. §1.162-27(e)(2)(vi), and (3) in order for the Plan to comply with rules promulgated by an established stock exchange or a national
market system if the Company is, or becomes, listed or traded on any such established stock exchange or national market system, and, in all cases, the Board shall determine whether approval by the stockholders shall be requested and/or required in
its complete and absolute discretion after due consideration of such matters. The Board also may suspend the granting of Stock Incentives under this Plan at any time and may terminate this Plan at any time. The Company shall have the right to
modify, amend or cancel any Stock Incentive after it has been granted if (a) the modification, amendment or cancellation does not diminish the rights or benefits of the Participant under the Stock Incentive (provided, however, that a
modification, amendment or cancellation that results solely in a change in the tax consequences with respect to a Stock Incentive shall not be deemed as a diminishment of rights or benefits of such Stock Incentive), (b) the Participant consents
in writing to such modification, amendment or cancellation, (c) there is a dissolution or liquidation of the Company, (d) this Plan and/or the Stock Incentive Agreement expressly provides for such modification, amendment or cancellation,
or (e) the Company would otherwise have the right to make such modification, amendment or cancellation by applicable law. (See also Section 4 for a special provision providing for automatic termination of this Plan in certain
circumstances.) 
 13 PERFORMANCE CRITERIA FOR PERFORMANCE-BASED
EXCEPTION 
 13.1 Performance Goal Business Criteria. The following performance measure(s) must be
used by a Committee composed of solely two (2) or more Outside Directors to determine the degree of payout and/or vesting with respect to a Stock Incentive granted pursuant to this Plan in order for such Stock Incentive to qualify for the
Performance-Based Exception: 
 (a) Earnings per share; 

 (b) Net income (before or after taxes); 

(c) Return measures (including, but not limited to, return on assets, equity or sales); 

(d) Cash flow return on investments which equals net cash flows divided by owners equity; 

(e) Earnings before or after taxes, depreciation and/or amortization; 

(f) Gross revenues; 

(g) Operating income (before or after taxes); 

(h) Total stockholder returns; 

(i) Corporate performance indicators (indices based on the level of certain services provided to customers); 

(j) Achievement of sales targets; 

(k) Completion of acquisitions; 

(l) Cash generation, profit and/or revenue targets; 

(m) Growth measures, including revenue growth, as compared with a peer group or other benchmark; 

(n) Share price (including, but not limited to, growth measures and total stockholder return); and/or 

(o) Pre-tax profits. 
 The
Board may propose for stockholder vote and stockholder approval a change in these general performance measures set forth in this Section at any time. 

13.2 Discretion in Formulation of Performance Goals. Unless an applicable Stock Incentive Agreement expressly provides
otherwise, the Board shall have the complete and absolute discretion to adjust the determinations of the degree of attainment of the pre-established performance goals; provided, however, that Stock Incentives that are to qualify for the
Performance-Based Exception may not be adjusted upward (although the Committee shall retain the complete and absolute discretion to adjust such Stock Incentives downward). 

13.3 Performance Periods. The Board shall have the complete and absolute discretion to determine the period during which
any performance goal must be attained with respect to a Stock Incentive. Such period may be of any length, and, for Stock Incentives that are to qualify for the Performance-Based Exception, must be established prior to the start of such period or
within the first ninety (90) days of such period (provided that the performance criteria is not in any event set after 25% or more of such period has elapsed). 

13.4 Modifications to Performance Goal Business Criteria. In the event that the applicable tax and/or securities laws
change to permit Board discretion to alter the governing performance measures noted above without obtaining stockholder approval of such changes, the Board shall have complete and absolute discretion to make such changes without obtaining
stockholder approval. In addition, in the event that the Board determines that it is advisable to grant Stock Incentives that shall not qualify for the Performance-Based Exception, the Board may make such grants without satisfying the requirements
of Code §162(m) and without regard to the provisions of this Section 13; otherwise, a Committee composed exclusively of two (2) of more Outside Directors must make such grants. 

14 MISCELLANEOUS 
 14.1
Stockholder Rights. No Participant shall have any rights as a stockholder of the Company as a result of the grant of a Stock Incentive to him or to her under this Plan or his or her exercise of such Stock Incentive until
(i) the Shares subject to such Stock Incentive have been recorded on the Company’s official stockholder records as having been issued and transferred to such Participant, and (ii) the Participant has executed an agreement by which the
Participant agrees to be bound by, and subject to, any agreement(s) among the Company’s stockholders then in effect. Upon the grant of a Stock Incentive or a Participant’s exercise of such Stock Incentive, the Company will have a
reasonable period in which to issue and transfer the Shares to the Participant, and the Participant will not be treated as a stockholder for any purpose whatsoever prior to such issuance and transfer. 

 14.2 No Guarantee of Continued Relationship. The grant of a Stock Incentive
to a Participant under this Plan shall not constitute a contract of employment or a contract to perform services and shall not confer on a Participant any rights upon his or her termination of employment or relationship with the Company in addition
to those rights, if any, expressly set forth in the Stock Incentive Agreement that evidences his or her Stock Incentive. 
 14.3
Withholding. The Company shall have the power and the right to deduct or withhold, or require a Participant to remit to the Company as a condition precedent for the fulfillment of any Stock Incentive, an amount sufficient to
satisfy Federal, state and local taxes, domestic or foreign, required by law or regulation to be withheld with respect to any taxable event arising as a result of this Plan and/or any action taken by a Participant with respect to a Stock Incentive.
Whenever Shares are to be issued to a Participant upon exercise of an Option or a Stock Appreciation Right, or satisfaction of conditions under a Restricted Stock Unit, or grant of (if a Code §83(b) election is properly made) or substantial
vesting of a Restricted Stock Award, the Company shall have the right to require the Participant to remit to the Company, as a condition of exercise of the Option or Stock Appreciation Right, or as a condition to the fulfillment of the Restricted
Stock Unit, or as a condition to the grant (if a Code §83(b) election is properly made) or substantial vesting of the Restricted Stock Award, an amount in cash (or, unless the Stock Incentive Agreement provides otherwise, in Shares) sufficient
to satisfy federal, state and local withholding tax requirements at the time of such exercise, satisfaction of conditions, or grant (if a Code §83(b) election is properly made) or substantial vesting. However, notwithstanding the foregoing, to
the extent that a Participant is an Insider, satisfaction of withholding requirements by having the Company withhold Shares may only be made to the extent that such withholding of Shares (1) has met the requirements of an exemption under Rule
16b-3 promulgated under the Exchange Act, or (2) is a subsequent transaction the terms of which were provided for in a transaction initially meeting the requirements of an exemption under Rule 16b-3 promulgated under the Exchange Act. Unless
the Stock Incentive Agreement provides otherwise, the withholding of shares to satisfy federal, state and local withholding tax requirements shall be a subsequent transaction approved by the original grant of a Stock Incentive. Notwithstanding the
foregoing, in no event shall payment of withholding taxes be made by a retention of Shares by the Company unless the Company retains only Shares with a Fair Market Value equal to or less than the minimum amount of taxes required to be withheld. 

14.4 Notification of Disqualifying Dispositions of ISO Options. If a Participant sells or otherwise disposes of any of the
Shares acquired pursuant to an Option that is an ISO on or before the later of (1) the date two (2) years after the date of grant of such Option, or (2) the date one (1) year after the exercise of such Option, then the
Participant shall immediately notify the Company in writing of such sale or disposition and shall cooperate with the Company in providing sufficient information to the Company for the Company to properly report such sale or disposition to the
Internal Revenue Service. The Participant acknowledges and agrees that he may be subject to federal, state and/or local tax withholding by the Company on the compensation income recognized by Participant from any such early disposition, and agrees
that he shall include the compensation from such early disposition in his gross income for federal tax purposes. Participant also acknowledges that the Company may condition the exercise of any Option that is an ISO on the Participant’s express
written agreement with these provisions of this Plan. 
 14.5 Unfunded Plan. To the extent that cash or property is
payable to a participant under this Plan, such cash or property will be paid by the Company from its general assets, and any person entitled to such a payment under the Plan will have no rights greater than the rights of any other unsecured general
creditor of the Company. Shares to be distributed hereunder will be issued directly by the Company from its authorized but unissued or “treasury” stock or a combination thereof. The Company will not be required to segregate on its books or
otherwise establish any funding procedure for the amount to be used for the payment of benefits under the Plan. If, however, the Company determines to reserve Shares or other assets to discharge its obligations hereunder, such reservation will not
be deemed to create a trust or other funded arrangement. 
 14.6 No Fiduciary Relationship. Nothing contained in this
Plan and no action taken pursuant to the Plan shall create or be construed to create a trust of any kind or any fiduciary relationship between the Company, a Subsidiary or a Parent and any Participant or executor, administrator, or other personal
representative or designated beneficiary of such Participant or any other persons. 
 14.7 Relationship to Other Compensation
Plans. The adoption of this Plan shall not affect any other stock option, incentive, or other compensation plans in effect for the Company, a Parent, or a Subsidiary, nor shall the adoption of this Plan preclude the Company or a Parent or
Subsidiary from establishing any other form of incentive or other compensation plan for Employees or Key Persons of the Company or a Parent or Subsidiary. 

 14.8 Governing Law. The granting of Stock Incentives under this Plan, the
exercisability of any Stock Incentives and the issuance of shares of Common Stock shall be subject to all applicable laws, rules, and regulations and to such approvals by any governmental agencies or national securities exchanges as may be required
by applicable law. Specifically, the laws of the State of Delaware shall govern this Plan and any Stock Incentive Agreement issued hereunder. If Delaware’s conflict of law rules would apply another state’s laws, the laws of the State of
Delaware shall still govern. 

 FIRST AMENDMENT TO CONNECTURE, INC. 

2010 STOCK INCENTIVE PLAN 

THIS FIRST AMENDMENT (this “Amendment”) is made effective as of December 15, 2011, to the Connecture, Inc. (the
“Company”) 2010 Stock Incentive Plan (the “Plan”). All capitalized terms not specifically defined in this Amendment shall have the meanings provided to them in the Plan. 

WHEREAS, the purpose of the Plan is to enable the Company to compete successfully in attracting, motivating and retaining officers,
directors, employees and consultants with outstanding abilities by making it possible for them to purchase shares of the capital stock of the Company on terms that will give them a direct and continuing interest in the future success of the
businesses of the Company and encourage them to remain in the service of the Company; and 
 WHEREAS, pursuant to Section 12 of
the Plan, the Board of Directors (the “Board”) on behalf of the Company has the right to amend the Plan at any time; and 

WHEREAS, the Board desires to amend the Plan to increase the maximum number of shares that may be issued pursuant to stock incentives
under the Plan; and 
 NOW, THEREFORE, the Plan is hereby amended as follows: 

1. Sections 3.1 and 3.2 of the Plan are hereby deleted in their entirety and replaced with the following: 

“3.1 Maximum Aggregate Shares Issuable Pursuant to Stock Incentives. The total number of Shares that may be
issued pursuant to Stock Incentives under this Plan shall not exceed the sum of: 
 (a) Thirty Million, Three Hundred
Thirty-Six Thousand, Seven Hundred Sixty-Five (30,336,765); plus 
 (b) all Shares of common stock of the Company
(A) which were reserved for issuance under the SimplyHealth.com, Inc. 1999 Incentive Stock Plan (the “1999 Plan”), (B) which have not, as of the Effective Date of this Plan, been issued, and (C)(1) which are not, as
of the Effective Date of this Plan, subject to any outstanding awards under the Prior Plan, or (2) which are, as of the Effective Date of this Plan, subject to an outstanding award under the 1999 Plan, and which subsequently, through
cancellation or expiration or lapse of such award after the Effective Date of this Plan, can no longer be issued pursuant to such award (in the aggregate, a maximum possible number of Three Hundred Fifty-Seven Thousand Seventy
(357,070) Shares); plus 
 (c) all Shares of common stock of the Company (A) which were reserved for issuance under
the Connecture, Inc. 2002 Stock Incentive Plan (the “2002 Plan”), (B) which have not, as of the Effective Date of this Plan, been issued, and (C)(1) which are not, as of the Effective Date of this Plan, subject to any
outstanding awards under the Prior Plan, or (2) which are, as of the Effective Date of this Plan, subject to an outstanding award under the 2002 Plan, and which subsequently, through cancellation or expiration or lapse of such award after the
Effective Date of this Plan, can no longer be issued pursuant to such award (in the aggregate, a maximum possible number of Thirty-Eight Million, Nine Hundred Twenty-Two Thousand, Two Hundred Ninety (38,922,290) Shares);

 (a combined maximum total of Sixty-Nine Million, One Hundred Fifty-Three Thousand Four Hundred
Forty (69,153,440) shares of the Corporation’s authorized but unissued common stock), all as adjusted pursuant to Section 10. (It is the intent of the subsections (b) and (c) above that any Shares which were reserved for
issuance under the 1999 Plan and the 2002 Plan (the “Prior Plans”) and which are not actually issued under such Prior Plans and which are no longer subject to issuance pursuant to an award issued under such Prior Plans shall
become Shares available under this Plan.) Such Shares shall be reserved, to the extent that the Company deems appropriate, from authorized but unissued Shares, from Shares which have been reacquired by the Company, from Shares paid to the Company
pursuant to the exercise of Stock Incentives issued under the Plan, or from Shares withheld by the Company for payment of taxes. 

3.2 Determination of Maximum Aggregate Shares Issuable. Any Shares subject to a Stock Incentive or an award under
one of the Prior Plans that remain un-issued after the cancellation, expiration, lapse or exchange of such Stock Incentive or award thereafter shall again become available for use under this Plan. Only the net number of Shares that are issued
pursuant to the exercise of an Option shall be counted as issued in applying the provisions of Section 3.1 above in the case of an Option which is exercised through a “cashless” or “net share” exercise as described in
Section 7.2(e).” 
 2. Except to the extent amended hereby, the terms and provisions of the Plan shall remain in full force and effect. 

3. This Amendment was duly adopted by a resolution unanimously approved by the Board, and was approved by a resolution adopted by the stockholders of
the Company. 

  
 2 

 SECOND AMENDMENT TO CONNECTURE, INC. 

2010 STOCK INCENTIVE PLAN 

WHEREAS, pursuant to Section 12 of the Connecture, Inc. 2010 Stock Incentive Plan, as amended (the “Plan”), the Board of
Directors (the “Board”) of Connecture, Inc. (the “Company”) is authorized to amend the Plan from time to time, subject to certain stockholder approval requirements; 

WHEREAS, the Board amended the Plan effective December 15, 2011, to increase the maximum number of shares of Company common stock that
may be issued pursuant to stock incentives under the Plan from 39,279,360 to 69,153,440; 
 WHEREAS, the Board and requisite stockholders
now find it desirable and in the best interests of the Company to increase the maximum number of shares of Company common stock that may be issued pursuant to stock incentives under the Plan from 69,153,440 to 215,489,084; and 

WHEREAS, the Board and requisite stockholders have deemed it to be desirable and the best interests of the Company for the Plan to reflect the
effect on the Plan’s share reserve of the 1 for 26 reverse stock split of the Company’s common stock. 
 NOW, THEREFORE, the Plan is hereby
amended as follows: 
 Sections 3.1 and 3.2 of the Plan are hereby deleted in their entirety and replaced with the following: 

“3.1 Maximum Aggregate Shares Issuable Pursuant to Stock Incentives. The total number of Shares that may be issued
pursuant to Stock Incentives under this Plan shall not exceed 215,489,084 as adjusted pursuant to Section 10. For the avoidance of doubt, after the effectiveness of that certain 1 for 26 reverse stock split approved by the Board and the
Company’s stockholders on August 2, 2012, the total number of Shares that may be issued pursuant to Stock Incentives under this Plan shall not exceed 8,288,042 as adjusted pursuant to Section 10. Such Shares shall be reserved, to the
extent that the Company deems appropriate, from authorized but unissued Shares, from Shares which have been reacquired by the Company, from Shares paid to the Company pursuant to the exercise of Stock Incentives issued under the Plan, or from Shares
withheld by the Company for payment of taxes. 
 3.2 Determination of Maximum Aggregate Shares Issuable. Any Shares subject to
a Stock Incentive or an award under the SimplyHealth.com, Inc. 1999 Incentive Stock Plan or the Connecture, Inc. 2002 Stock Incentive Plan that remain un-issued after the cancellation, expiration, lapse or exchange of such Stock Incentive or award
thereafter shall again become 

 
available for use under this Plan. Only the net number of Shares that are issued pursuant to the exercise of an Option shall be counted as issued in applying the provisions of Section 3.1
above in the case of an Option which is exercised through a “cashless” or “net share” exercise as described in Section 7.2(e).” 

Approved by the Board: August 2, 2012. 
 Approved by the
Stockholders: August 2, 2012. 

 FORM OF 

CONNECTURE, INC. 

2010 STOCK INCENTIVE PLAN 

STOCK OPTION AGREEMENT — TIME & PERFORMANCE
BASED VESTING 
 Connecture, Inc., a Delaware corporation (the “Company”), hereby grants as of the
date (the “Grant Date”) noted below to the optionee named below (“Optionee”) an option (this “Option”) comprised of the Time Based Option and the Series B Investor Return Based
Option, as described herein, to purchase the number of shares shown below of Common Stock of the Company (“Shares”) for the Time Based Option and the Series B Investor Return Based Option at the exercise price per share set
forth below (the “Exercise Price”), subject to all of the terms and conditions on the reverse side of this Stock Option Agreement and the Connecture, Inc. 2010 Stock Incentive Plan (the “Plan”). Unless
otherwise defined herein, capitalized terms used herein shall have the meanings ascribed to them in the Plan. The terms and conditions set forth on the reverse side hereof and the terms and conditions of the Plan are incorporated herein by
reference. 

 

			
	Total Shares Subject to Time Based Option:	  	 
		  	
	Total Shares Subject to Series B Investor Return Based Option:	  	 
		  	
	Exercise Price Per Share:*	  	 

  

			
	Vesting Start Date:	  	 

  

			
	Option Expiration Date:*	  	 
		  	
	Grant Date:	  	 

 Vesting: 
 Shares subject
to issuance under this Option shall be eligible for exercise according to the vesting schedule described in Section 9 on the reverse of this Stock Option Agreement and Appendix A.

 Forfeiture: 

Rights and benefits under this Option are subject to forfeiture. See Section 3(e) on the reverse side hereof. 

IN WITNESS WHEREOF, this Stock Option Agreement has been executed by the Company by a duly authorized officer as of the date specified hereon. 

CONNECTURE, INC. 
  

			
	By:	  	  

	Title:	  	  

  

			
		  	Type of Stock Option Intended:
	 	  	  
 Incentive Stock Option (ISO)

	 	  	  
 Non-Qualified Stock Option (NQSO)

 

 Optionee hereby acknowledges receipt of a copy of the Plan, represents that Optionee has read and understands
the terms and provisions of the Plan, and accepts this Option subject to all the terms and conditions of the Plan and this Stock Option Agreement. Optionee acknowledges that there may be adverse tax consequences upon exercise of this Option or
disposition of Shares purchased by exercise of this Option, and that Optionee should consult a tax adviser prior to such exercise or disposition. 
  

	
	[Name]

 
 

  

	*	If this Option is intended to be an ISO, then the Exercise Price Per Share must be at least equal to the Fair Market Value per share (or 110% of such Fair Market Value if the Optionee owns 10% or more of the Company)
and the Option Expiration Date may not exceed 10 years (5 years in the case of an Optionee who owns more than 10% of the Company) from the Grant Date of this Option. 

 1 Exercise Period of Option. Subject to the terms and conditions of this Stock
Option Agreement and the Plan, and unless otherwise modified in writing signed by the Company and Optionee, this Option may be exercised with respect to all of the Shares subject to this Option, but only according to the vesting schedule described
in Section 9 below, prior to the Option Expiration Date. 
 2 Restrictions on Exercise. This Option may not be exercised,
unless such exercise is in compliance with the Securities Act of 1933 and all applicable state securities laws, as they are in effect on the date of exercise, and the requirements of any stock exchange or national market system on which the
Company’s Shares may be listed at the time of exercise. Optionee understands that the Company is under no obligation to register, qualify or list the Shares subject to this Option with the Securities and Exchange Commission (“SEC”),
any state securities commission or any stock exchange to effect such compliance. Also, this Option may not be exercised within the first six (6) months of the Grant Date noted hereon (except in situations otherwise allowed by this Option and
Section 7(e)(8)(B) of the FLSA) if the Optionee is currently, at the time of exercise, or has been at any time within the two (2) year period immediately preceding exercise, a non-exempt (as defined in the Fair Labor Standards Act)
employee of the Company. 
 3 Termination of Option. Except as provided below in this Section, this Option shall be immediately
forfeited, along with any and all rights or subsequent rights related hereto, and may not be exercised after the date which is ninety (90) days after the Optionee’s “Termination Date” (the date on which Optionee
ceases to be in the Continuous Service (as defined in the Plan) of the Company, or any Parent or Subsidiary), or, if earlier, the Option Expiration Date. Prior thereto, this Option shall continue to be exercisable, but only to the extent that it is
vested on the Termination Date. The Board shall have complete and absolute discretion to determine an Optionee’s Termination Date. 

(a) Termination for Cause. If Optionee ceases to perform services for the Company, or any Parent or Subsidiary, for Cause, this
Option shall immediately be forfeited, along with any and all rights or subsequent rights related hereto, as of the Optionee’s Termination Date, or, if earlier, the Option Expiration Date. For this purpose, “Cause” shall
be defined as set forth in a written employment agreement between the Optionee and the Company in existence as of the Grant Date, or, if no such written agreement exists or if “Cause” is not defined in such written employment agreement,
“Cause” shall be defined as set forth in the Plan, or, if not defined in the Plan, “Cause” shall mean actions or omissions harmful to the Company as determined by the Board in its complete and absolute discretion. 

(b) Death. If Optionee ceases to perform services for the Company, or any Parent or Subsidiary, as a result of the death of
Optionee, this Option shall immediately be forfeited, along with any and all rights or subsequent rights related hereto, as of the one year anniversary of the Optionee’s Termination Date, or, if earlier, the Option Expiration Date. Prior
thereto, this Option shall continue to be exercisable, but only to the extent that it is vested on the Termination Date. 
 (c)
Disability. If Optionee ceases to perform services for the Company, or any Parent or Subsidiary, as a result of the disability (within the meaning of Code §22(e)(3)) of Optionee (as determined by the Board in its complete and
absolute discretion), this Option shall immediately be forfeited, along with any and all rights or subsequent rights related hereto, as of the one year anniversary of the Optionee’s Termination Date, or, if earlier, the Option Expiration Date.
Prior thereto, this Option shall continue to be exercisable, but only to the extent that it is vested on the Termination Date. 
 (d)
No Right to Employment or Other Relationship. Nothing in the Plan or this Stock Option Agreement shall confer on Optionee any right to continue in the employ of, or other relationship with, the Company, or any Parent or Subsidiary, or
limit in any way the right of the Company, or any Parent or Subsidiary, to terminate Optionee’s employment or other relationship at any time, with or without cause. 

(e) Condition to Exercise & Possible Forfeiture. Notwithstanding the foregoing, the Optionee’s ability to
exercise this Option on or after the Optionee’s Termination Date shall be contingent upon the Optionee’s execution, compliance and non-revocation of a Separation and Release Agreement approved by the Company whereby the Optionee releases
the Company from any and all liability and claims of any kind. Furthermore, Optionee does hereby agree that this Option shall immediately be forfeited, along with any and all rights or subsequent rights related hereto, if Optionee engages in any of
the Forfeiture Activities (as defined in the Plan), and that if, subsequent to the exercise of this Option, Optionee engages in any of the Forfeiture Activities, then the Company shall have the right (but not the obligation) at any time after the
Optionee engages in any of the Forfeiture Activities to rescind the exercise, payment and delivery of the Shares as follows: (A) The Company may repurchase any Shares purchased pursuant to the exercise of this Option which the Optionee may then
possess at a per Share price equal to the Exercise Price (as noted on the reverse side of this Agreement), and (B) The Company shall be entitled to request that Optionee forfeit and return to the Company any profits (amounts received in excess
of the exercise price paid by the Optionee for the Shares) which Optionee received at the time of Optionee’s disposition of any Shares purchased pursuant to the exercise of this Option, and, upon such request, Optionee shall forfeit and return
to the Company any such profits within ten (10) calendar days of notice from the Company. OPTIONEE ACKNOWLEDGES AND AGREES THAT IF
OPTIONEE ENGAGES IN ANY OF THE FORFEITURE ACTIVITIES, OPTIONEE SHALL FORFEIT
RIGHTS AND BENEFITS AS SET FORTH ABOVE. FURTHER, OPTIONEE ACKNOWLEDGES AND
AGREES THAT OPTIONEE’S PARTICIPATION IN THE PLAN AND THIS STOCK
OPTION AGREEMENT ARE VOLUNTARY, AND THAT OPTIONEE KNOWINGLY AND VOLUNTARILY AGREES
THAT OPTIONEE’S RIGHTS AND BENEFITS UNDER THIS STOCK OPTION AGREEMENT
ARE EXPRESSLY SUBJECT TO FORFEITURE AS SET FORTH ABOVE.

 4 Manner of Exercise. 

(a) Exercise Agreement. This Option shall be exercisable by delivery to the Company of an executed exercise agreement
(“Exercise Agreement”) in such form as may be approved or accepted by the Company, which shall set forth Optionee’s election to exercise this Option with respect to some or all of the Shares subject to this Option, the
number of Shares subject to this Option being purchased, and any restrictions imposed on the Shares subject to this Option (including, without limitation, vesting or performance-based restrictions, rights of the Company to re-purchase Shares
acquired pursuant to the exercise of an Option, voting restrictions, investment intent restrictions, restrictions on transfer, “first refusal” rights of the Company to purchase Shares acquired pursuant to the exercise of an Option prior to
their sale to any other person, “drag along” rights requiring the sale of shares to a third party purchaser in certain circumstances, “lock up” type restrictions in the case of an initial public offering of the Company’s
stock, restrictions or limitations that would be applied to stockholders under any applicable restriction agreement among the stockholders, and restrictions under applicable federal securities laws, under the requirements of any stock exchange or
market upon which such Shares are then listed and/or traded, and/or under any blue sky or state securities laws applicable to such Shares). The Board shall also require, as a condition for the acquisition of any Shares by an Optionee pursuant to the
exercise of an Option, that the Optionee execute an agreement by which the Optionee agrees to be bound by, and subject to, any agreement(s) among the Company’s stockholders then in effect. The Company may modify the required Exercise Agreement
at any time for any reason consistent with the Plan. If the Optionee receives a hardship distribution from a Code §401(k) plan of the Company, or any Parent or Subsidiary, this Option may not be exercised during the six (6) month period
following the hardship withdrawal (unless the Company determines that such exercise would not jeopardize the tax-qualification of such Code §401(k) plan). 

(b) Exercise Price. Such Exercise Agreement shall be accompanied by full payment of the Exercise Price for the Shares being
purchased. Payment for the Shares being purchased may be made in U.S. dollars in cash (by check), or by delivery to the Company of a number of Shares having an aggregate fair market value equal to the amount to be tendered (including a
“cashless” or “net share” exercise), or a combination thereof. In addition, this Option may be exercised through a brokerage transaction following registration of the Shares under Section 12 of the Securities Exchange Act of
1934 as permitted under the provisions of Regulation T promulgated by the Federal Reserve Board applicable to cashless exercises. Furthermore, if the Company so decides in its complete and absolute discretion, this Option may be exercised as to a
portion or all (as determined by the Company) of the number of Shares specified by delivery to the Company of a promissory note, as further set forth in the Plan. 

(c) Withholding Taxes. Prior to the issuance of Shares upon exercise of this Option, Optionee must pay, or make adequate
provision for, any applicable federal or state withholding obligations of the Company. Optionee may, to the extent allowed by the Company, provide for payment of withholding taxes upon exercise of the Option by requesting that the Company retain
Shares with a Fair Market Value equal to the minimum amount of taxes required to be withheld. In such case, the Company shall issue the net number of Shares to Optionee by deducting the Shares retained from the Shares exercised. 

(d) Issuance of Shares. Provided that such Exercise Agreement and payment are in form and substance satisfactory to counsel for
the Company, the Company shall cause the Shares purchased to be issued in the name of Optionee or Optionee’s legal representative. Optionee shall not be considered a Stockholder until such time as Shares have been issued as noted on the
stockholder register of the Company. In no event shall issuance of the Shares purchased occur later than the later of (1) the last day of the calendar year during which the exercise of the Option occurs, or (2) the fifteenth (15th) day of the third month following the date on which the exercise of the Option occurs. 
 5
Nontransferability of Option. This Option may not be transferred in any manner, other than by will or by the laws of descent and distribution. In addition, except as expressly permitted under the Plan for NQSOs, during
Optionee’s lifetime, this Option may be exercised only by Optionee. The terms of this Option shall be binding upon the executor, administrators, successors and assigns of Optionee. However, if this Option is a NQSO, it may be transferred to the
extent allowed by the Plan. 
 6 Tax Consequences. OPTIONEE UNDERSTANDS THAT
THE GRANT AND EXERCISE OF THIS OPTION, AND THE SALE OF SHARES
OBTAINED THROUGH THE EXERCISE OF THIS OPTION, MAY HAVE TAX IMPLICATIONS
THAT COULD RESULT IN ADVERSE TAX CONSEQUENCES TO OPTIONEE. OPTIONEE REPRESENTS
THAT OPTIONEE HAS CONSULTED WITH, OR WILL CONSULT WITH, HIS OR HER
TAX ADVISOR; OPTIONEE FURTHER ACKNOWLEDGES THAT OPTIONEE IS NOT RELYING ON
THE COMPANY FOR ANY TAX, FINANCIAL OR LEGAL ADVICE; AND IT IS
SPECIFICALLY UNDERSTOOD BY THE OPTIONEE THAT NO REPRESENTATIONS OR ASSURANCES ARE
MADE AS TO THE QUALIFICATION OF THIS OPTION AS AN ISO OR AS
TO ANY PARTICULAR TAX TREATMENT WITH RESPECT TO THE OPTION. OPTIONEE
ALSO ACKNOWLEDGES THAT EXERCISE OF AN ISO OPTION MUST GENERALLY OCCUR WITHIN
NINETY (90) DAYS OF TERMINATION OF EMPLOYMENT, REGARDLESS OF ANY LONGER PERIOD
ALLOWED BY THIS STOCK OPTION AGREEMENT, AND THAT THE COMPANY CANNOT
AND HAS NOT GUARANTEED THAT THE IRS WILL AGREE THAT THE PER SHARE
EXERCISE PRICE OF THIS OPTION EQUALS OR EXCEEDS THE FAIR MARKET VALUE
OF A SHARE ON THE GRANT DATE.

 7 Interpretation & Governing Law. Any dispute regarding the interpretation
of this Stock Option Agreement shall be submitted to the Board or the Committee, which shall review such dispute in accordance with the Plan. The resolution of such a dispute by the Board or Committee shall be final and binding on the Company and
Optionee. The laws of the State of Delaware shall govern this Stock Option Agreement. If Delaware’s conflict of law rules would apply another state’s laws, the parties agree that Delaware law shall still govern. 

8 Entire Agreement and Other Matters. The Plan and the Exercise Agreement are incorporated herein by this reference. Optionee
acknowledges and agrees that the granting of this Option constitutes a full accord, satisfaction and release of all obligations or commitments made to Optionee by the Company or any of its officers, directors, stockholders or affiliates as of the
Grant Date with respect to the issuance of any securities, or rights to acquire securities, of the Company or any of its affiliates. This Stock Option Agreement, the Plan and the Exercise Agreement constitute the entire agreement of the parties
hereto, and supersede all prior understandings and agreements with respect to the subject matter hereof. This Stock Option Agreement and the underlying Option are forfeited and become void ab initio unless this Agreement has been executed by
the Optionee and the Optionee has agreed to all terms and provisions hereof within thirty (30) days of the Grant Date. 
 9 Vesting and
Exercise of Shares. Vesting and exercisability is described in Appendix A hereto which is hereby incorporated by reference. 

10 Notice of Disqualifying Disposition of ISO Shares. If this Option is an ISO, and if Optionee sells or otherwise disposes of any
of the Shares acquired pursuant to this ISO on or before the later of (a) the date two (2) years after the Grant Date, or (b) the date one (1) year after exercise of the ISO, with respect to the Shares to be sold or disposed,
Optionee shall and hereby agrees to immediately notify the Company in writing of such sale or disposition. Optionee acknowledges and agrees that Optionee may be subject to income tax withholding by the Company on the compensation income recognized
by Optionee from any such early disposition by payment in cash or out of the current wages or earnings payable to Optionee, and Optionee agrees to remit same to Company upon request. Optionee also hereby agrees that Optionee shall include the
compensation from such early disposition in the Optionee’s gross income for federal tax purposes. 
 11 Consent to Jurisdiction &
Venue. Optionee agrees that any claim arising out of or relating to this Stock Option Agreement shall be brought in a state or federal court of competent jurisdiction in Georgia. Optionee agrees to the personal jurisdiction of the state
and/or federal courts located in Georgia. Optionee waives (a) any objection to jurisdiction or venue, or (b) any defense claiming lack of jurisdiction or improper venue, in any action brought in such courts. 

12 Severability & Independent Enforcement. The provisions of this Stock Option Agreement are severable. If any provision is
determined to be invalid, illegal or unenforceable, in whole or in part, the remaining provisions and any partially enforceable provisions shall remain in full force and effect. Section 3(e) above shall be construed as an agreement independent
of any other agreement or provisions of this Stock Option Agreement or the Plan, and the existence of any claim or cause of action by Optionee against the Company, whether predicated on the Plan, this Stock Option Agreement, or otherwise, regardless
of who was at fault and regardless of any claims that either Optionee or the Company may have against the other, shall not constitute a defense to the enforcement by the Company of Section 3(e). The Company shall not be barred from enforcing
Section 3(e) by reason of any breach of any other part of this Stock Option Agreement or any other agreement with Optionee. 

	
	

 
 

 Appendix A: 

Time Based Option. Subject to the terms of the Plan, this Stock Option Agreement and the Exercise Agreement, the Optionee shall be entitled to purchase,
pursuant to the exercise of the Time Based Option, the percentage of the Shares subject to the Time Based Option shown below based upon the Continuous Service of the Optionee from the Vesting Start Date of the Time Based Option (as noted hereon)
through the following dates: 
  

			
	 Vesting Schedule:

	 Percentage Vested:
	  	 Continuous Service:

	33.33%	  	
	33.33%	  	
	33.34%	  	

 No Shares will become vested or exercisable after the date that the Optionee’s Continuous Service ceases. If the above
calculation of Shares available for purchase through exercise of this Option would result in a fraction, any fraction will be rounded to zero. 

Notwithstanding the foregoing vesting schedule, in the event of a Change of Control (as defined in the Plan), 100% of any unvested portion of the Time Based
Option shall automatically vest and become exercisable immediately before and contingent upon the occurrence of the Change of Control, provided that the Optionee is in Continuous Service through that date. 

Series B Investor Return Based Option. Subject to the terms of the Plan, this Stock Option Agreement and the Exercise Agreement, 100% of the Shares
subject to the Series B Investor Return Based Option shall become vested and exercisable immediately before and contingent upon the occurrence of a Change of Control or other transaction if in such transaction each holder of Series B Preferred Stock
who purchased such shares pursuant to the Series B Preferred Stock Purchase Agreement, dated August 3, 2012, or the Exchange Agreement, dated August 3, 2012, receives an amount necessary to ensure a return of greater than 3.00 times the
Series B Original Issue Price (as defined in the Company’s Amended and Restated Certificate of Incorporation, as amended) per each such share of Series B Preferred Stock, provided that the Optionee is in Continuous Service through that date.

 Notwithstanding the foregoing, if the vesting of any portion of the Series B Investor Return Based Option upon the Change of Control or other transaction
would cause the aggregate amount payable with respect to a share of Series B Preferred Stock in such Change of Control or other transaction to be less than 3.00 times the Series B Original Issue Price per such share, then the number of Shares
subject to the Series B Investor Return Based Option that become vested and exercisable upon the Change of Control or other transaction shall be proportionately adjusted so that the aggregate amount payable with respect to a share of Series B
Preferred Stock in such Change of Control or other transaction would be 3.00 times the Series B Original Issue Price per such share. 
 If a Change of
Control or other transaction occurs before August 3, 2014 (a “Qualifying Change of Control”) and the aggregate amount payable with respect to a share of Series B Preferred Stock in such Qualifying Change of Control does
not meet the performance goal described in the preceding paragraph but would result in an IRR (as defined below) greater than 50% per annum on the Series B Original Issue Price per such share, then 100% of the Shares subject to the Series B
Investor Return Based Option shall become vested and exercisable immediately before and contingent upon the occurrence of the Qualifying Change of Control, provided that the Optionee is in Continuous Service through that date. 

Notwithstanding the foregoing, if the vesting of any portion of the Series B Investor Return Based Option upon the Qualifying Change of Control would cause
the aggregate amount payable with respect to a share of Series B Preferred Stock in such Qualifying Change of Control to have an IRR less than 50% per annum on the Series B Original Issue Price per such share, then the number of Shares subject
to the Series B Investor Return Based Option that become vested and exercisable upon the Qualifying Change of Control shall be proportionately adjusted so that the aggregate amount payable with respect to a share of Series B Preferred Stock in such
Qualifying Change of Control would result in an IRR equal to 50% per annum on the Series B Original Issue Price per such share. 

“IRR” shall mean an annualized internal rate of return defined as the discount rate that makes the net present value of an
investment’s income stream total to zero.

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