Document:

Form of Application Software License Agreement

 Exhibit 10.18 
  
 TEABISCUIT LICENSE AGREEMENT 
  

This License Agreement (“Agreement”) is dated as of December         , 2005 (the “Execution Date”)
and is between dELiA*s, Inc. (“dELiA*s”) and Alloy, Inc. (“Alloy”). 
  
 WHEREAS, Alloy is the owner and developer of a certain software code that an organization may customize for use in connection with design, development and
deployment of e-commerce web sites (“TEABISCUIT”); 
  
 WHEREAS, Alloy currently contemplates distributing all outstanding shares of dELiA*s common stock owned by it on a pro rata basis to the shareholders of Alloy common stock (the “Spinoff”); 
  
 WHEREAS, in connection with the Spinoff, dELiA*s is desirous of licensing
from Alloy, and Alloy is desirous of licensing to dELiA*s, TEABISCUIT on the terms and conditions herein set forth; and 
  
 NOW, THEREFORE, therefore the parties for good and other valuable consideration agree as follows: 
  

	 	1.	Alloy hereby grants to dELiA*s a non-exclusive, non-transferable license to use on the terms and conditions set forth herein TEABISCUIT and any Modifications thereto (as hereinafter
defined) and the applicable source code (collectively, the “Licensed Software”). dELiA*s shall use the Licensed Software for its own business purposes and solely in connection with dELiA*s’ e-commerce businesses. In
consideration for the license hereby granted, dELiA*s shall pay to Alloy a monthly license fee of $2,000 per website on which the Licensed Software is used during any given month by dELiA*s or any affiliate or subsidiary of dELiA*s (collectively,
the “dELiA*s Affiliates”). No reductions or refunds shall be given by Alloy for partial periods of use of the Licensed Software by dELiA*s or a dELiA*s Affiliate in the event that a party terminates this Agreement in accordance with
the terms herein set forth. 

  

	 	2.	Except as expressly set forth herein, dELiA*s shall have no proprietary rights or interest with respect to the Licensed Software. dELiA*s expressly acknowledges and agrees that
Alloy is not licensing or otherwise making available to dELiA*s any third party software which may be necessary or desirable for use in conjunction with the Licensed Software and that dELiA*s is responsible for obtaining such third party software
directly. 

  

	 	3.	 dELiA*s acknowledges that the Licensed Software constitutes proprietary and confidential property of Alloy, and dELiA*s shall not disclose the Licensed Software to
any third party without the prior written consent of Alloy, other than to a dELiA*s Affiliate and their employees, officers, agents and advisors on a need to know basis and agrees to not use or disclose the Licensed Software except as this Agreement
expressly provides. dELiA*s shall ensure 

	 	 
that all persons to whom it discloses or otherwise grants access to the Licensed Software will agree to be bound by and comply with the terms and provisions
hereof. 

  

	 	4.	Alloy will not be responsible for obtaining any hardware or third-party software needed to operate the Licensed Software, nor will Alloy have any responsibility for updating,
upgrading, or otherwise modifying or supporting the Licensed Software, but Alloy shall, to the extent available, make such upgrades, improvements, modifications (“Modifications”) to the Licensed Software available to dELiA*s at no
additional cost; provided that any labor necessary to install or implement such Modifications shall be charged pursuant to that certain Professional Services Agreement entered into by the parties as of the date hereof (the “Professional
Services Agreement”). Should dELiA*s desire to make Modifications to the Licensed Software, dELiA*s shall do so by contracting with Alloy on a time and material basis pursuant to the Professional Services Agreement.

  

	 	5.	THE LICENSED SOFTWARE IS PROVIDED TO dELiA*s HEREUNDER IN “AS IS” CONDITION. ALLOY MAKES NO REPRESENTATIONS OR WARRANTIES CONCERNING THE LICENSED SOFTWARE, INCLUDING,
WITHOUT LIMITATION, ANY REPRESENTATION AS TO THE LICENSED SOFTWARE’S FUNCTIONALITY AND PERFORMANCE, WHICH IS AFFECTED BY AMONG OTHER THINGS, THE NUMBER OF USERS, ESTIMATED CONCURRENT USERS, NUMBER OF SKUs MANAGED, CATALOG OR CATEGORY STRUCTURE,
AND NUMBER AND COMPLEXITY OF ORDERS MANAGED, THE SUITABILITY OF THE LICENSED SOFTWARE TO dELiA*s’ NEEDS, AND WHETHER OR NOT THE LICENSED SOFTWARE INFRINGES UPON A THIRD PARTY’S INTELLECTUAL PROPERTY RIGHTS. ALLOY EXPRESSLY DISCLAIMS ALL
WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, RELATING TO THE LICENSED SOFTWARE AND THIS LICENSE AGREEMENT, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. 

 

	 	6.	Alloy’s maximum total liability, and that of any of its affiliates and their officers, directors, employees, agents and representatives (collectively, the “Alloy
Affiliates”), arising out of, relating to or in connection with the Licensed Software or this Agreement shall in no event exceed the amount of license fee paid to Alloy by dELiA*s pursuant to the terms of this Agreement. In no event shall
Alloy or any Alloy Affiliate be liable for any amounts representing special, indirect, incidental, consequential, or punitive damages arising out of or relating to the Licensed Software or this Agreement. The provisions of this paragraph will apply
regardless of the form of action, damage, claim, liability, cost, expense, or loss whether in contract, statute, tort (including without limitation, negligence) or otherwise. 

  

	 	7.	 This Agreement constitutes the entire agreement between the parties hereto, and supersedes all prior agreements and understandings, with respect to the 

	 	 
subject matter hereof and may not be amended except by a writing signed by both parties. This Agreement shall inure to the benefit of any and are binding
upon the parties hereto and their respective successors and permitted assigns. 

  

	 	8.	ALLOY AND dELiA*s HEREBY IRREVOCABLY WAIVE, TO THE FULLEST EXTENT PERMITTED BY LAW, ALL RIGHTS TO TRIAL BY JURY IN ANY ACTION, PROCEEDING, OR COUNTERCLAIM (WHETHER IN CONTRACT,
STATUTE, TORT (SUCH AS NEGLIGENCE), OR OTHERWISE) RELATING TO THIS AGREEMENT OR THE LICENSED SOFTWARE. 

  

	 	9.	This Agreement and all matters covered herein shall be governed by and construed in accordance with the laws of the State of New York (without giving effect to the choice of law
principles thereof). The provisions of Paragraphs 3, 6, 7, and 8 hereof, as well as this Paragraph 9, shall survive the expiration or termination of this License Agreement. 

  

	 	10.	This Agreement shall commence as of the Spinoff effective date and have a perpetual, indefinite term, until terminated by a party in accordance with the provisions set forth herein.
The Agreement may be terminated as follows: 

  

	 	a.	dELiA*s may terminate this Agreement at any time by providing no less than ninety (90) days written notice to Alloy. 

  

	 	b.	Alloy may terminate this Agreement immediately for a material breach of the Agreement by dELiA*s, any dELiA*s Affiliate or any party to whom dELiA*s or any dELiA*s Affiliate has
disclosed or granted access to the Licensed Software after having given to dELiA*s no less then ninety (90) days written notice and opportunity to cure. 

  

	 	c.	In the event that a third party asserts a claim against Alloy with respect to the Licensed Software, including any claims of intellectual property infringement, Alloy shall provide
prompt written notice of such claim to dELiA*s (the “Notice of Claim”). Alloy may terminate this Agreement thirty (30) days from the date receipt of the Notice of Claim (the “Notice Period”) unless dELiA*s agrees in
writing to reimburse Alloy for any costs incurred (including without limitation reasonable attorney’s fees, royalty payments and damages) in connection with dELiA*s’ use of the Licensed Software through the one year anniversary date of the
Notice of Claim (the “Anniversary Date”), in which case the Agreement shall remain in effect until the Anniversary Date, unless terminated sooner pursuant to Sections 10(a) and (b). In the event that Alloy terminates the Agreement pursuant
to this section, dELiA*s shall reimburse Alloy for any and all costs incurred in connection with dELiA*s use of the Licensed Software during the Notice Period, including without limitation, reasonable attorney’s fees, royalty payments and
damages. 

  

	 	11.	 Within thirty (30) days of execution of this Agreement, Alloy shall place a copy of the Licensed Software source code along with a listing describing the code
(collectively, the “Source Code”) with a third party escrow agent 

	 	 
reasonably satisfactory to each of Alloy and dELiA*s, provided that dELiA*s agrees to pay any associated third party escrow costs. Alloy agrees to update the
Source Code no less than once per year and to place a copy of such updated Source Code with such escrow agent promptly, and in any event within 15 days after each such updating. The parties expressly agree and acknowledge that dELiA*s shall only be
granted access to the Source Code in the event that (i) Alloy is a debtor in any bankruptcy proceeding, if there is an appointment of a receiver for Alloy, or any other proceeding involving insolvency, and same has not been discharged or
terminated within sixty (60) days; or (ii) Alloy has ceased its on-going business operations. The parties agree to execute and deliver to the escrow agent and each other such customary third party escrow agreements required by such third
party agent incorporating such terms as may reasonably be requested by such third party. 

  

	 	12.	Alloy shall use commercially reasonable efforts to obtain patent/intellectual property insurance listing dELiA*s as an additional insured to cover any potential costs and damages
should a third party lodge a claim against Alloy or dELiA*s alleging that the Licensed Software infringes upon such third party’s intellectual property rights, including any costs to be incurred pursuant to this Agreement, provided that dELiA*s
agrees in writing to reimburse Alloy for any cost incurred in connection with such insurance policy and any claim made thereunder, including premiums, deductibles and co-insurance amounts. 

  

	 	13.	dELiA*s may assign this License Agreement in connection with a sale or transfer of all or substantially all of the capital stock or assets of dELiA*s with the prior written consent
of Alloy which consent shall not be unreasonably withheld or delayed and provided that such acquirer is not in competition with Alloy or any Alloy Affiliate, directly or indirectly. 

  

	 	14.	For the avoidance of doubt, dELiA*s hereby agrees to indemnify and hold harmless Alloy and its affiliates and subsidiaries and their officers, directors, employees, agents and
representatives for any and all costs, damages and liabilities (including reasonable attorney’s fees) which may be incurred in connection with the license to and use by dELiA*s and the dELiA*s Affiliates of the Licensed Software.

 IN WITNESS WHEREOF, Alloy and dELiA*s have caused this Agreement to be executed and delivered by their respective
duly authorized representatives. 
  

			
	ALLOY, INC.
		
	By:	 	 
		
	Name:	 	 
		
	Title:	 	 
		
	Date:	 	 
	
	dELiA*s, INC.
		
	By:	 	 
		
	Name:	 	 
		
	Title:	 	 
		
	Date:Form of Professional Services Agreement

 Exhibit 10.19 
  
 PROFESSIONAL SERVICES AGREEMENT 
  
 This Professional Services Agreement (#2005-0001) is entered into as of December __, 2005 (the “Execution Date”)
by and between Alloy Inc., a Delaware corporation having an office at 151 W. 26th Street, 11th Floor, New York, NY 10001 (“ALLOY”), and dELiA*s, Inc having an office at 435 Hudson Street, New York, NY 100114
(“dELiA*s”). 
  
 In the event of a conflict among this Professional
Services Agreement, Statement(s) of Work and/or Change Order(s), the order of precedence among the provisions of them shall be: first, this Professional Services Agreement, second, Change Order(s), and third, Statement(s) of Work. 
  
 The parties hereby agree as follows: 
  

  

	1.	DEFINITIONS 

  
 (a) “Agreement” means this Professional Services Agreement together with each Statement of Work and each Change Order, attached to this
Professional Services Agreement and executed by both parties’ duly authorized representatives. 
  
 (b) “Change Order” means a document in either paper or electronic form (e.g., e-mail that can be reasonably dated, traced and/or
otherwise identified) that originates from a representative of dELiA*s, and is accepted by ALLOY, authorizing additional services or changes to services under a Statement of Work. 
  
 (c) “Data” means data, software, content and other information including, but not limited to, writings, designs,
specifications, reproductions, pictures, drawings, or other graphical representations, and any works of a similar nature. 
  
 (d) “Effective Date” means the date that Alloy completes a spinoff of dELiA*s. 
  
 (e) “Professional Services” means services for which a monthly fee is charged as set forth each Statement of Work
or Change Order. 
  
 (f) “Statement of Work” means a
document attached to this Agreement that describes Services to be provided by ALLOY (and any additional related terms and conditions) under this Agreement. 
  
 (g) “Services” means Professional Services or other services to be provided by ALLOY in accordance with this Agreement, as specified in
Statement(s) of Work and Change Orders. 
  
 (h) “Tools”
means ALLOY’s proprietary information and know-how used at any time by ALLOY in the conduct of its business, including without limitation, technical information, designs, templates, software modules, software code, processes, methodologies,
systems used to create computer programs or software, procedures, code books, computer programs, plans, or any other similar information including improvements, modifications or developments thereto. 
  

	2.	SERVICES, FEES, TERM AND GENERAL PAYMENT TERMS 

  
 (a) dELiA*s, on behalf of itself and its subsidiaries, hereby retains ALLOY to provide Services in accordance with this Agreement, as specified on
Statement(s) of Work or Change Order(s). 
  
 (b) Unless otherwise
provided for in a Statement of Work, services to be provided under a Statement of Work for Services shall have an initial term of one (1) year from the Effective Date, which term shall renew automatically for successive one (1) year
periods unless either party provides written notice to the other party of at least six (6) months. Notwithstanding anything contained herein to the contrary, this Agreement shall terminate no later than the fifth annual anniversary of the
Effective Date. 
  
 (c) Except as otherwise provided in a
Statement of Work or Change Order, dELiA*s shall pay ALLOY its then-current published rates for Services provided, as such rates may be adjusted from time to time. All ALLOY rates are exclusive of any applicable sales, use, value-added, or other
federal, state or local taxes, or any import duties or tariffs imposed on the subject matter or transactions under this Agreement, and dELiA*s shall be responsible for all such taxes, duties and tariffs, except that ALLOY shall be responsible for
any corporate franchise taxes imposed on ALLOY by law and for any taxes based on its net income or gross receipts. 
  
 (d) Except as otherwise provided above or in a Statement of Work, ALLOY shall invoice dELiA*s for payments due under this Agreement on a monthly basis for
Services rendered. Each ALLOY invoice shall be due net thirty (30) days from the date of invoice. dELiA*s acknowledges and agrees that under the terms of this Agreement, no dELiA*s purchase order (“PO”) is required for the payment of
ALLOY invoices by dELiA*s. 
  
 (e) dELiA*s shall pay in full all
reasonable travel expenses incurred by ALLOY that result from providing the Services to dELiA*s under this Agreement. 

 (f) dELiA*s shall notify ALLOY of any dispute regarding an invoice within sixty (60) days of the
date of invoice. If dELiA*s fails to notify ALLOY of any dispute with respect to an invoice within such thirty day period, dELiA*s shall be deemed to have accepted the invoice in its entirety. The parties agree to work in good faith to resolve any
dispute in a timely manner. dELiA*s shall not have any right to withhold or setoff any amounts due ALLOY that are not disputed in good faith. 
  
 (g) Notwithstanding any other provision of this Agreement, if dELiA*s fails to pay any ALLOY invoice in full by the due date, ALLOY may, in its sole
discretion, suspend all or any part of the Services to dELiA*s upon thirty (30) days written notice until payment is received or, if such failure remains uncured for an additional ten (10) days after such notice to dELiA*s, terminate
Services in whole or part. ALLOY also reserves the right to charge interest at the maximum rate allowed by law on all amounts past due, and to assert appropriate liens to ensure payment. The rights and remedies set forth herein are in addition to
any other rights or remedies ALLOY may have against dELiA*S in connection with any non-payment. 
  
 (h) In the event that Alloy is substantially the prevailing party in an action to collect any sum due under this Agreement, ALLOY shall be entitled to
recover its related costs and expenses (including without limitation reasonable attorneys’ fees and court costs) from dELiA*s. 
  

	3.	CONFIDENTIAL INFORMATION 

  
 (a) Each party acknowledges that it may be the recipient of confidential information (“Confidential Information”) of the other party including,
without limitation, software, computer programs, object code, source code, database schemas, specifications, flow charts, marketing plans, financial information, business plans and procedures, the terms of this Agreement, employee information, and
other information that the receiving party may reasonably understand, from legends, the nature of such information or the circumstances of its disclosure, to be confidential. Confidential Information does not include (i) information
independently developed by the recipient without reference to the other party’s Confidential Information; (ii) information in the public domain through no wrongful act of the recipient, or (iii) information received by the recipient
from a third party who was rightfully in possession of such information and had no obligation to refrain from disclosing it. 
  
 (b) Except as expressly authorized in this Agreement, or as required by law, the party that is the recipient of Confidential Information of the other
party agrees that during the term hereof, and at all times thereafter, it shall not use, commercialize or disclose such Confidential Information to any person or entity, except to its own employees having a need to know and to such other recipients
as the other party may approve in writing. Each party shall use at least the same degree of care in safeguarding the other party’s Confidential Information as it uses in safeguarding its own Confidential Information, but in no event shall less
than reasonable care be exercised. 
  
 (c) All Confidential
Information of ALLOY disclosed to dELiA*s shall remain the exclusive property of ALLOY. All Confidential Information of dELiA*s disclosed to ALLOY shall remain the exclusive property of dELiA*s. 
  
 (d) Each party agrees that it will not remove any proprietary, trademark,
copyright, confidentiality, patent or other intellectual property notice or marking from an original or any copy of any software, documentation, display, media or other materials or Confidential Information, delivered or disclosed to such party, by
the other party or under this Agreement. 
  
 (e) dELiA*s agrees
that is shall not (nor shall it permit anyone else to) decompile, disassemble, or modify any software delivered or disclosed to dELiA*s by ALLOY or separate any such software into components or its component files, or recreate, or attempt to
determine the makeup of any such software. dELiA*s agrees that all information discovered through any failure to comply with the preceding sentence is and shall at all times remain the exclusive property and Confidential Information of ALLOY.

  
 (f) In the event that a party is required by law or judicial
or administrative process to disclose Confidential Information of the other party, such party shall use all reasonable efforts to promptly notify the other party and allow the party a reasonable opportunity to oppose disclosure. In addition, a party
shall furnish only the portion of the Confidential Information that it is legally required to disclose and shall use all reasonable efforts to obtain reliable assurances that confidential treatment will be accorded the Confidential Information.

  

	4.	INTELLECTUAL PROPERTY 

  
 (a) Nothing in this Agreement shall be deemed to authorize dELiA*s to use any copyright, name, trademark, service mark, or patent or other intellectual
property right of ALLOY. 
  
 (b) dELiA*s acknowledges and agrees
that, except and unless certain discrete and identifiable work product has been developed specifically and uniquely for dELiA*s under a Statement of Work (or pursuant to another, separately negotiated agreement with its own terms and conditions,
signed by both parties), and such work product has been mutually agreed to and identified by the parties in such a Statement of Work (or other, separate agreement) as work product, ALLOY is and shall at all times remain the exclusive owner of all
hardware and software (including without limitation all Tools) upon which, and from which, all ALLOY Professional Services are provided hereunder. 
  
 (c) dELiA*s represents and warrants that (A) all materials and information delivered to ALLOY by dELiA*s, and ALLOY’s use thereof in connection
with transactions contemplated under this Agreement, does not and shall not, infringe any copyright, trademark, trade secret, patent or other intellectual property right, (B) that dELiA*s has the right to use, disclose, publish, translate,
reproduce, and deliver all such materials and information, and (C) ALLOY has the right to use, disclose, publish, translate, reproduce and deliver all such materials and information in accordance with this Agreement. dELiA*s shall indemnify and
hold harmless ALLOY, its directors, officers, employees and agents, against any and all losses, liabilities, costs and expenses (including reasonable attorneys’ fees and court costs), arising out of or related to any claim that the materials or
information, or use, disclosure, publication, translation or reproduction thereof, infringes a copyright, trademark, trade secret, patent or other intellectual property right. 
  

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 (d) With respect to any materials or other information supplied by dELiA*s, ALLOY is hereby granted the
nonexclusive irrevocable right and license, without the right of sublicense, to use the same solely in connection with providing Services hereunder. Except as specified in the preceding sentence, ALLOY is acquiring no rights in, or title to, the
materials or information supplied by dELiA*s hereunder. 
  

	5.	DISCLAIMER OF WARRANTY AND LIMITATIONS ON LIABILITY 

  
 (A) EXCEPT AS SET FORTH IN THIS AGREEMENT, ALLOY MAKES NO WARRANTY EXPRESS OR IMPLIED AND EXPRESSLY DISCLAIMS ALL WARRANTIES EXPRESS OR IMPLIED, WITH
RESPECT TO SERVICES OR THE RESULTS OBTAINED FROM ALLOY’S WORK, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. 
  
 (B) EXCEPT AS SET FORTH IN A STATEMENT OF WORK, UNDER NO CIRCUMSTANCES SHALL ALLOY BE LIABLE FOR ANY DIRECT, SPECIAL,
INCIDENTAL, INDIRECT, STATUTORY, EXEMPLARY, PUNITIVE OR CONSEQUENTIAL DAMAGES, OF ANY KIND WHATSOEVER, OR FOR ANY LOST PROFITS, BUSINESS OR REVENUE, LOSS OF USE OR GOODWILL, OR OTHER LOST ECONOMIC ADVANTAGE, ARISING OUT OF OR RELATED TO THIS
AGREEMENT OR THE BREACH HEREOF, OR THE SERVICES TO BE PROVIDED HEREUNDER, WHETHER SUCH CLAIMS ARE BASED ON BREACH OF CONTRACT, STRICT LIABILITY, TORT, ANY FEDERAL OR STATE STATUTORY CLAIM, OR ANY OTHER LEGAL THEORY, EVEN IF ALLOY KNEW, SHOULD HAVE
KNOWN, OR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, UNLESS SUCH DAMAGES RESULTED FROM ALLOY’S FRAUDULENT OR INTENTIONAL MISCONDUCT. THE FOREGOING LIMITATION SHALL SURVIVE AND APPLY EVEN IF ANY LIMITED REMEDY SPECIFIED IN THIS
AGREEMENT IS DETERMINED TO HAVE FAILED OF ITS ESSENTIAL PURPOSE. 
  
 (C) DELIA*S EXPRESSLY ACKNOWLEDGES AND AGREES THAT EXCEPT AS SPECIFICALLY SET FORTH IN THIS AGREEMENT OR IN A STATEMENT OF WORK, IN NO EVENT SHALL ALLOY BE HELD LIABLE TO, OR BE REQUIRED TO INDEMNIFY, DELIA*S FOR ANY DAMAGES DELIA*S INCURS
OR ALLEGES TO INCUR IN CONNECTION WITH THE SERVICES, THIS AGREEMENT OR ANY BREACH OF ANY REPRESENTATION, WARRANTY OR COVENANT HEREIN CONTAINED UNLESS SUCH DAMAGE IS DIRECTLY ATTRIBUTABLE TO ALLOY’S FRAUDULENT OR INTENTIONAL MISCONDUCT. TO THE
EXTENT THAT DELIA*S SUFFERS DAMAGES RELATED TO ALLOY’S FAILURE TO MEET A SERVICE LEVEL COMMITMENT SET FORTH IN A STATEMENT OF WORK, DELIA*S SHALL BE ENTITLED TO THE REMEDIES EXPRESSLY SET FORTH IN SUCH STATEMENT OF WORK. 
  

	6.	AUDIT 

  
 dELiA*s and ALLOY agree to use commercially reasonable efforts to maintain complete and accurate records containing all data reasonably required for
verification of its compliance with the terms of this Agreement. 
  

	7.	TERMINATION 

  
 (a) Except as otherwise provided in this Agreement, either party may terminate this Agreement or any Statement of Work, and/or any related licenses
granted hereunder or thereunder, by giving the other party written notice to that effect, effective on the date of receipt of such notice, if: 
  

	 	(i)	the other party enters into liquidation, whether or not voluntarily, or a receiver is appointed to all or any material part of its assets, or the other party becomes bankrupt or
insolvent or enters into any arrangement with its creditors, or takes or suffers any similar action in consequence of debt or becomes unable to pay its debts as they become due; or 

  

	 	(ii)	the other party materially breaches this Agreement and fails to cure such breach within thirty (30) days of delivery to the breaching party of written notice of such breach.

  
 (b) If a license granted by ALLOY to dELiA*s is
terminated for any reason, dELiA*s shall, on the effective date of such termination, cease using any and all of the subject matter of the license and dELiA*s shall promptly deliver to ALLOY all originals and all copies of any and all of such subject
matter and any related documentation. 
  

	8.	FORCE MAJEURE 

  
 A party shall be relieved from an obligation (other than the obligation to make payments or an obligation under Section 3 or 9(b)) while a cause,
outside of its reasonable control, and that it cannot reasonably circumvent, prevents the performance of such obligation. 
  

	9.	RELATIONSHIP OF THE PARTIES; CONTENT 

  
 (a) Nothing in this Agreement shall be construed as making either party an agent of the other party, and neither party shall have the power to bind the
other party or to contract in the name of, or create a liability against, the other party. Neither party shall be responsible for the acts or defaults of the other party or any of the other party’s employees or agents. The parties are
independent contractors with respect to all matters arising under this Agreement. Nothing in this Agreement shall be deemed to establish a partnership, joint venture, association or employment relationship between the parties. With respect to its
employees, a party shall remain responsible, and shall indemnify and hold harmless the other party, for the withholding and payment of all federal, state and local personal income, wage, earnings, occupation, social security, worker’s
compensation, unemployment, sickness and disability insurance taxes, payroll levies, or employee benefit obligations. 
  

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 (b) To the extent ALLOY has actual control over systems or facilities; ALLOY agrees to use commercially
reasonable security consistent with its business practices and facilities. The parties acknowledge that the Internet is neither owned nor controlled by any one entity and that one or more third parties may gain access to ALLOY systems. Electronic
mail and other transmissions passing through ALLOY systems or over the Internet are not secure, and ALLOY cannot guarantee the security or privacy of any of the information or communications passing through ALLOY systems. NOTWITHSTANDING ANYTHING
CONTAINED HEREIN TO THE CONTRARY, ALLOY SHALL NOT BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY A BREACH OF SECURITY. ALLOY will not intentionally monitor or disclose any private electronic communications, except to the extent necessary to identify
or resolve system problems or as otherwise permitted or required by law. ALLOY does, however, reserve the right to monitor transmissions, other than private electronic communications, as necessary to provide the services hereunder and otherwise to
protect the rights and property of ALLOY. Notwithstanding the foregoing, ALLOY does not assume any liability for any action or inaction with respect to such communication or content posted or provided by an authorized or unauthorized third party.
ALLOY is a distributor and not a publisher of dELiA*s’ data or any other content provided by dELiA*s or others (including end users). Because communication of data and other content over the Internet occurs in real time, ALLOY cannot, and does
not intend to, screen, police, edit, or monitor communications and content. IN NO EVENT WILL ALLOY BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY A USER’S RELIANCE ON ANY THIRD PARTY DATA OR OTHER CONTENT OBTAINED THROUGH OR FROM DELIA*S.

  

	10.	FURTHER ASSURANCES 

  
 The parties agree to do all such things and to execute such further documents as may reasonably be required to give full effect to this Agreement.

  

	11.	WAIVER 

  
 No waiver of any part of this Agreement shall be effective unless made in writing by the waiving party. No waiver of any breach of this Agreement shall
constitute a waiver of any other breach of the same, or any other provision, of this Agreement. 
  

	12.	ENTIRE AGREEMENT AND CONSTRUCTION 

  
 This Agreement constitutes the entire agreement between the parties with respect to the subject matter thereof and supersedes all prior oral and written
understandings, arrangements and agreements between the parties relating to such subject matter. The parties agree that there are no other representations or warranties relating to the subject matter of this Agreement. Headings are included in this
Agreement for convenience only and shall not affect the meaning or construction of this Agreement’s provisions. 
  

	13.	AMENDMENT 

  
 This Agreement may be modified or amended only by means of a writing executed by both parties (but not by means of a PO). 
  

	14.	ASSIGNIBILITY AND RESALE 

  
 Neither party may assign, transfer, sublicense, resell or encumber by security interest or otherwise this Agreement without obtaining the prior written
consent of the other party which shall not be unreasonably withheld or delayed. Alloy shall have the right to terminate this Agreement immediately if dELiA*s withholds its consent for any reason whatsoever. Notwithstanding anything contained herein
to the contrary, dELiA*s hereby acknowledges and agrees that ALLOY shall in its sole discretion work with third parties to provide any or all of the Services. Alloy shall remain liable for the actions of any such third party, but only to the extent
Alloy would be liable under the terms and conditions of this Agreement if it had committed such actions. 
  

	15.	COMPLIANCE WITH LAWS 

  
 Each party shall carry out the obligations contemplated by this Agreement and shall otherwise deal with the subject matter hereof in compliance with all
applicable laws, rules and regulations, of all governmental authorities, including, without limitation, any applicable legal restrictions on exports, and shall, at its own expense, obtain all permits and licenses required in connection with the
subject matter hereof. Without limiting the foregoing, each party agrees that it shall comply fully with all applicable export and import laws, rules and regulations of the United States and other jurisdictions so that nothing provided by it under
this Agreement is either (a) exported or imported, whether directly or indirectly, in violation of such laws, rules or regulations; or (b) used for any illegal purpose, including without limitation the proliferation of nuclear, chemical or
biological weapons. 
  

	16.	SUCCESSORS AND ASSIGNS 

  
 This Agreement shall inure to the benefit of, and be binding upon the parties, their successors and permitted assigns. 
  

	17.	SEVERABILITY 

  
 If any provision of this Agreement is held to be unenforceable, all remaining provisions shall remain in full force and effect. 
  

	18.	SURVIVAL 

  
 Sections 2(g), 3, 5, 9, 10, 12, 14, 16, 19 and 20 shall survive the expiration or termination of this Agreement. 
  

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	19.	ENFORCEMENT 

  
 (a) This Agreement shall be governed by and construed in accordance with the law of the State of New York, applied without regard to its law of conflicts.

  

	20.	NOTICES 

  
 (a) Any notice or other communication to the parties shall be sent to the contact points identified below or at such other places as they may from time to
time specify by notice in writing to the other party. Any such notice or other communication shall be in writing and shall be given by delivery to the designated party of the addressee by pre-paid courier or facsimile with confirmation. Any such
notice or other communication shall be deemed to have been given when the designated party of the addressee receives such notice. 
  
 (b) Point of Contact addresses are as follows: 
  
 For ALLOY: (Technical) 
  
 Alloy, Inc. 
 151 West 26th St. 
 New York, NY
10001 
 Attn: CTO 
  
 For ALLOY: (Contract and Admin.) 
  
 Alloy Inc. 
 151 West 26th Street 
 11th Floor 
 New York, NY 10001 
 Attn: General Counsel 
  
 For dELiA*s: (Technical) 
  
 dELiA*s, Inc. 
 435 Hudson Street 

New York, NY 10014 
 Attn: Chief Operating
Officer 
  
 For dELiA*s: (Contractual and Admin.) 
  
 dELiA*s, Inc. 
 435 Hudson Street 
 New York, NY 10014

 Attn: General Counsel 
  

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 IN WITNESS WHEREOF, the parties have caused this Services Agreement to be executed by their duly
authorized representatives as of the date first written above. 
  

									
	Alloy, Inc.	 	 	 	dELiA*s, Inc.
					
	By:	 	 	 	 	 	By:	 	 
	 	 	 	 	 	 	 	 	 
					
	Name:	 	 	 	 	 	Name:	 	 
	 	 	 	 	 	 	 	 	 
					
	Title:	 	 	 	 	 	Title:	 	 
	 	 	 	 	 	 	 	 	 

  

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