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Exhibit 10.5    
    

CONFORMED COPY  

 
 

UNITED STATES TRADEMARK ASSIGNMENT    
    

        This United States Trademark Assignment agreement (the "Assignment") is entered into this 16th day of March, 2004, between Great American Cookie
Company, LLC, a Delaware limited liability company having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignor"), and Great American Cookie
Company Franchising, LLC, a Delaware limited liability company having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignee"). 

        A.    Assignor
is the owner of the United States trademarks and service marks set forth on the attached Schedule A, all common rights relating thereto, and all
registrations and applications relating thereto (the "Marks"); and 

        B.    Assignor
has agreed to assign the Marks and the goodwill of the business attendant thereto, if any, and the parties wish to memorialize the transfer of the Marks and
goodwill of the business associated therewith to Assignee. 

        NOW,
THEREFORE, for good and valuable consideration, receipt of which is herby acknowledged, the parties hereto agree as follows: 

        1.     Assignment. Assignor does hereby sell, assign, transfer, and set over unto said Assignee, its entire right, title and
interest in, to and under said Marks, together with the entire goodwill of the business in connection with which said Marks are used, and in and to all income, royalties, damages and payments now or
thereafter due or payable with respect thereto in and to all causes of action (either at law or in equity) and the right to sue, counterclaim, and recover for past, present and future infringement of
the rights assigned or to be assigned under this Assignment. 

        2.     Assumption. In consideration of the assignment set forth above, Assignee hereby agrees to assume all liabilities and
obligations of the Assignor arising out of or related to the Marks, including without limitation, any such liabilities and obligations that arise from periods prior to the date of this Assignment. 

        3.     Further Assurances. Assignor hereby agrees to execute all papers and to perform such other proper acts as Assignee or its
successors or assigns may deem reasonably necessary to secure to Assignee or to its successors or assigns, the rights transferred hereby, including without limitation, any documents necessary to
record this Assignment with the United States Patent and Trademark Office and any other federal and state agency. 

        4.     Miscellaneous.

        (a)   Governing Law. This Assignment shall be governed by the laws of the State of Utah (other than its rules of conflicts of
law to the extent that the application of the laws of another jurisdiction would be required thereby). 

        (b)   Counterparts. This Assignment may be executed in any number of counterparts, each of which shall be an original, and all
of which shall together constitute a single instrument. 

        (c)   Descriptive Headings. Descriptive headings of the Sections of this Assignment are inserted for convenience only and shall
not affect the meaning of this Assignment.

 

        IN
WITNESS WHEREOF, the parties have caused this Assignment to be executed below, on the date indicated, by a duly authorized officer thereof. 

	GREAT AMERICAN COOKIE COMPANY, LLC	 	 
	

By:	
 	

/s/  SANDRA BUFFA      
	
 	

 
	Name:	 	Sandra Buffa	 	 
	Title:	 	Sr. Vice President	 	 
	
GREAT AMERICAN COOKIE COMPANY FRANCHISING, LLC	
 	

 
	

By:	
 	

/s/  MICHAEL WARD      
	
 	

 
	Name:	 	Michael Ward	 	 
	Title:	 	Sr. Vice President	 	 

 

SCHEDULE A  

TRADEMARKS  

Foreign Registrations
  Great American Cookie Company, Inc.  

	No.
	 	Trademark
	 	Country
	 	Registration Number
	 	Registration Date

	1	 	GREAT AMERICAN COOKIE COMPANY	 	Saudi Arabia	 	449/30	 	Oct-13-1998
	2	 	GREAT AMERICAN COOKIE COMPANY	 	Saudi Arabia	 	449/31	 	Jul-07-1997
	3	 	GREAT AMERICAN COOKIE COMPANY	 	Saudi Arabia	 	449/32	 	Jul-07-1997
	4	 	GREAT AMERICAN COOKIE COMPANY	 	Singapore	 	T96/13031B	 	Dec-04-1996
	5	 	GREAT AMERICAN COOKIE COMPANY	 	Singapore	 	T96/13032J	 	Dec-04-1996
	6	 	GREAT AMERICAN COOKIE COMPANY	 	Thailand	 	KOR76565	 	Feb-07-1997
	7	 	GREAT AMERICAN COOKIE COMPANY	 	Thailand	 	KOR76561	 	Feb-07-1997
	8	 	GREAT AMERICAN COOKIE COMPANY	 	Thailand	 	KOR6581	 	Feb-07-1997

Applications
  Great American Cookie Company, Inc.  

	No.
	 	Trademark
	 	Country
	 	Registration Number
	 	Registration Date

	 	 	None.	 	 	 	 	 	 

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Exhibit 10.5

UNITED STATES TRADEMARK ASSIGNMENTQuickLinks
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Exhibit 10.6    
    

CONFORMED COPY  

 
  INTERNATIONAL TRADEMARK ASSIGNMENT    
    

        This Global Trademark Assignment agreement (the "Assignment") is entered into this 16th day of March, 2004, between Great American Cookie Company,
LLC, a Delaware limited liability company having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignor"), and Great American Cookie Company
Franchising, LLC, a Delaware limited liability company having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignee"). 

        A.    Assignor
is the owner of the International trademarks and service marks set forth on the attached Schedule A, all common rights relating thereto, and all
registrations and applications relating thereto (the "Marks"); and 

        B.    Assignor
has agreed to assign the Marks and the goodwill of the business attendant thereto, if any, and the parties wish to memorialize the transfer of the Marks and
goodwill of the business associated therewith to Assignee. 

        NOW,
THEREFORE, for good and valuable consideration, receipt of which is herby acknowledged, the parties hereto agree as follows: 

        1.     Assignment. Assignor does hereby sell, assign, transfer, and set over unto said Assignee, its entire right, title and
interest in, to and under said Marks, together with the entire goodwill of the business in connection with which said Marks are used, and in and to all income, royalties, damages and payments now or
thereafter due or payable with respect thereto in and to all causes of action (either at law or in equity) and the right to sue, counterclaim, and recover for past, present and future infringement of
the rights assigned or to be assigned under this Assignment. 

        2.     Assumption. In consideration of the assignment set forth above, Assignee hereby agrees to assume all liabilities and
obligations of the Assignor arising out of or related to the Marks, including without limitation, any such liabilities and obligations that arise from periods prior to the date of this Assignment. 

        3.     Non-Assignable Marks; Irrevocable License. To the extent that any of the Marks or rights associated therewith
is not capable of being assigned hereunder without the consent or approval of a third party (whether or not a governmental authority), or if such assignment or transfer will require the parties to
file applications or notices under the laws of applicable jurisdictions in order for such assignment to be valid between the parties, or would constitute a breach thereof or violation of applicable
law, this Assignment shall not constitute an actual or attempted assignment or transfer thereof unless and until such consent or approval of such third party has been duly obtained or such application
or notice has been filed or the assignment has otherwise become lawful (any Mark not assigned or transferred as a result of this Section is hereinafter referred to as a "Licensed Mark"). Assignor
hereby grants to the Assignee, and Assignee herby accepts from the Assignor, a worldwide, exclusive, royalty free right to use and sublicense the Licensed Marks until such time as the assignment shall
satisfy the requirements set forth above. 

        4.     Further Assurances. Assignor hereby agrees to execute all papers and to perform such other proper acts as Assignee or its
successors or assigns may deem reasonably necessary to secure to Assignee or to its successors or assigns, the rights transferred hereby, including without limitation, any documents necessary to
obtain the consents or waivers or record the applications, notices or other documentation described in Section 3 above, and any and all documents necessary to file or record this Assignment
with the international registries where the Marks are recorded or registered.

        5.     Miscellaneous.

        (a)   Governing Law. This Assignment shall be governed by the laws of the State of Utah (other than its rules of conflicts of
law to the extent that the application of the laws of another jurisdiction would be required thereby). 

        (b)   Counterparts. This Assignment may be executed in any number of counterparts, each of which shall be an original, and all
of which shall together constitute a single instrument. 

        (c)   Descriptive Headings. Descriptive headings of the Sections of this Assignment are inserted for convenience only and shall
not affect the meaning of this Assignment. 

        IN
WITNESS WHEREOF, the parties have caused this Assignment to be executed below, on the date indicated, by a duly authorized officer thereof. 

	GREAT AMERICAN COOKIE COMPANY, LLC
	

By:	
 	

/s/  SANDRA BUFFA      
	
 	

 
	Name:	 	Sandra Buffa	 	 
	Title:	 	Sr. Vice President	 	 
	
GREAT AMERICAN COOKIE COMPANY FRANCHISING, LLC
	

By:	
 	

/s/  MICHAEL WARD      
	
 	

 
	Name:	 	Michael Ward	 	 
	Title:	 	Sr. Vice President	 	 

 
 

SCHEDULE A    
    
    TRADEMARKS    
    

U.S. Registrations
  Great American Cookie Company, Inc.  

	No.
 
	 	Trademark
	 	Country
	 	Registration

Number
	 	Registration

Date

	1	 	ALASKAN CHILLER	 	United States	 	2,168,002	 	Jun-23-1998
	2	 	ALASKAN CHILLER (& Design)	 	United States	 	2,168,085	 	Jun-23-1998
	3	 	CHOCOLATE CHIP COOKIE COMPANY	 	United States	 	1,462,320	 	Oct-20-1987
	4	 	DINKY	 	United States	 	2,230,857	 	Mar-09-1999
	5	 	DINKY DOOZIE	 	United States	 	2,230,866	 	Mar-09-1999
	6	 	DOUBLE DOOZIE	 	United States	 	1,327,276	 	Mar-26-1985
	7	 	GREAT AMERICAN COOKIE CO. (Stylized)	 	United States	 	1,657,698	 	Sep-17-1991
	8	 	GREAT AMERCIAN COOKIE COMPANY (& Design)	 	United States	 	2,156,880	 	May-12-1998
	9	 	GREAT AMERICAN COOKIES	 	United States	 	2,032,657	 	Jan-21-1997
	10	 	GREAT AMERICAN COOKIES (Stylized Letters)	 	United States	 	2,156,881	 	May-12-1998
	11	 	GREAT AMERICAN COOKIES (& Design)	 	United States	 	2,281,010	 	Sep-28-1999
	12	 	GREAT AMERICAN EATING CARD	 	United States	 	2,032,656	 	Jan-21-1997
	13	 	MACADAMIAHH! THE TROPICAL TASTE OF MACADAMIA NUTS AND COCONUT IN EVERY BITE (& Design)	 	United States	 	1,439,376	 	Jul-21-1986
	14	 	SHARE THE FUN OF COOKIES	 	United States	 	2,156,947	 	May-12-1998
	15	 	SNEAGLE*	 	United States	 	2,099,761	 	Sep-23-1997
	16	 	SOUTHERN SPRING H20 PURE SPRING (& Design)*	 	United States	 	2,189,666	 	Sep-16-1998

Applications
  Great American Cookie Company, Inc.  

	No.
 
	 	Trademark
	 	Country
	 	Application

Number
	 	Application

Date

	 	 	None.	 	 	 	 	 	 

QuickLinks

Exhibit 10.6

INTERNATIONAL TRADEMARK ASSIGNMENT

SCHEDULE A TRADEMARKS

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