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                                                                   EXHIBIT 10.28

                  KELLOGG COMPANY 2003 LONG-TERM INCENTIVE PLAN

   1. PURPOSE. The purpose of the 2003 Long-Term Incentive Plan (the "Plan") is
to further and promote the interests of Kellogg Company, its Subsidiaries and
its share owners by enabling the Company and its Subsidiaries to attract, retain
and motivate employees and officers or those who will become employees or
officers, and to align the interests of those individuals and the Company's
share owners. To do this, the Plan offers performance-based incentive awards and
equity-based opportunities providing such employees and officers with a
proprietary interest in maximizing the growth, profitability and overall success
of the Company and its Subsidiaries.

   2. DEFINITIONS. Unless the context clearly indicates otherwise, for purposes
of the Plan, the following terms shall have the following meanings:

     2.1 "AWARD" means an award or grant made to a Participant under Sections 6,
   7, 8 and/or 9 of the Plan.

     2.2 "AWARD AGREEMENT" means the agreement executed by a Participant
   pursuant to Sections 3.2 and 16.7 of the Plan in connection with the granting
   of an Award.

     2.3 "BOARD" means the Board of Directors of Kellogg Company, as constituted
   from time to time.

     2.4 "CODE" means the Internal Revenue Code of 1986, as in effect and as
   amended from time to time, or any successor statute thereto, together with
   any rules, regulations and interpretations promulgated thereunder or with
   respect thereto.

     2.5 "COMMITTEE" means the committee of the Board designated to administer
   the Plan, as described in Section 3 of the Plan.

     2.6 "COMMON STOCK" means the Common Stock, par value $.25 per share, of the
   Company or any security of the Company issued by the Company in substitution
   or exchange therefor.

     2.7 "COMPANY" means Kellogg Company, a Delaware corporation, or any
   successor corporation to Kellogg Company.

     2.8 "DISABILITY" means disability as defined in the Participant's then
   effective employment agreement, or if the Participant is not then a party to
   an effective employment agreement with the Company which defines disability,
   "Disability" means disability as determined by the Committee in accordance
   with standards and procedures similar to those under the Company's long-term
   disability plan, if any. Subject to the first sentence of this Section 2.8,
   at any time that the Company does not maintain a long-term disability plan,
   "Disability" shall mean any physical or mental disability which is determined
   to be total and permanent by a physician selected in good faith by the
   Company.

     2.9 "EXCHANGE ACT" means the Securities Exchange Act of 1934, as in effect
   and as amended from time to time, or any successor statute thereto, together
   with any rules, regulations and interpretations promulgated thereunder or
   with respect thereto.

     2.10 "FAIR MARKET VALUE" means, with respect to any date, the average
   between the highest and lowest sale prices per share on the New York Stock
   Exchange--Composite Transactions Tape on such date, provided that if there
   shall be no sales of shares reported on such date, the Fair Market Value of a
   share on such date shall be deemed to be equal to the average between the
   highest and lowest sale prices per share on such Composite Tape for the last
   preceding date on which sales of shares were reported.

     2.11 "INCENTIVE STOCK OPTION" means any stock option granted pursuant to
   the provisions of Section 6 of the Plan (and the relevant Award Agreement)
   that is intended to be (and is specifically designated as) an "incentive
   stock option" within the meaning of Section 422 of the Code.

     2.12 "NON-QUALIFIED STOCK OPTION" means any stock option granted pursuant
   to the provisions of Section 6 of the Plan (and the relevant Award Agreement)
   that is not an Incentive Stock Option.
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     2.13 "PARTICIPANT" means any individual who is selected from time to time
   under Section 5 to receive an Award under the Plan.

     2.14 "PERFORMANCE UNITS" means the units granted under Section 9 of the
   Plan and the relevant Award Agreement.

     2.15. "PERFORMANCE SHARE UNITS" means units granted under Section 9 of the
   Plan and the relevant Award Agreement.

     2.16 "PLAN" means this Kellogg Company 2003 Long-Term Incentive Plan, as
   set forth herein and as in effect and as amended from time to time (together
   with any rules and regulations promulgated by the Committee with respect
   thereto).

     2.17 "RESTRICTED SHARES" means an Award of restricted shares of Common
   Stock granted pursuant to the provisions of Section 8 of the Plan and the
   relevant Award Agreement.

     2.18 "RESTRICTED SHARE UNITS" means an Award granted pursuant to the
   provisions of Section 8 of the Plan and the relevant Award Agreement.

     2.19 "RETIREMENT" means the voluntary retirement by the Participant from
   active employment with the Company and its Subsidiaries on or after the
   attainment of normal retirement age under Company-sponsored pension or
   retirement plans, or any other age with the consent of the Board.

     2.20 "STOCK APPRECIATION RIGHT" means an Award described in Section 7.2 of
   the Plan and granted pursuant to the provisions of Section 7 of the Plan.

     2.21 "SUBSIDIARY(IES)" means any corporation (other than the Company) in an
   unbroken chain of corporations, including and beginning with the Company, if
   each of such corporations, other than the last corporation in the unbroken
   chain, owns, directly or indirectly, more than fifty percent (50%) of the
   voting stock in one of the other corporations in such chain.

   3. ADMINISTRATION.

     3.1 THE COMMITTEE.  The Plan shall be  administered  by the  Compensation
   Committee of the Board.

     3.2 PLAN ADMINISTRATION AND PLAN RULES. The Committee is authorized to
   construe and interpret the Plan and to promulgate, amend and rescind rules
   and regulations relating to the implementation, administration and
   maintenance of the Plan. Subject to the terms and conditions of the Plan, the
   Committee shall make all determinations necessary or advisable for the
   implementation, administration and maintenance of the Plan including, without
   limitation, (a) selecting the Plan's Participants, (b) making Awards in such
   amounts and form as the Committee shall determine, (c) imposing such
   restrictions, terms and conditions upon such Awards as the Committee shall
   deem appropriate, and (d) correcting any technical defect(s) or technical
   omission(s), or reconciling any technical inconsistency(ies), in the Plan
   and/or any Award Agreement. The Committee may designate persons other than
   members of the Committee to carry out the day-to-day ministerial
   administration of the Plan under such conditions and limitations as it may
   prescribe, except that the Committee shall not delegate its authority with
   regard to the selection for participation in the Plan and/or the granting of
   any Awards to Participants who are subject to Section 16 of the Exchange Act.
   The Committee may, in its sole discretion, delegate its authority to one or
   more senior executive officers for the purpose of making Awards to
   Participants who are not subject to Section 16 of the Exchange Act. The
   Committee's determinations under the Plan need not be uniform and may be made
   selectively among Participants, whether or not such Participants are
   similarly situated. Any determination, decision or action of the Committee in
   connection with the construction, interpretation, administration,
   implementation or maintenance of the Plan shall be final, conclusive and
   binding upon all Participants and any person(s) claiming under or through any
   Participants. The Company shall effect the granting of Awards under the Plan,
   in accordance with the determinations made by the Committee, by execution of
   written agreements and/or other instruments in such form as is approved by
   the Committee.
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     3.3 LIABILITY LIMITATION. Neither the Board, the Committee, nor any
   delegatee described in Section 3.2 above, nor any member of either, shall be
   liable for any act, omission, interpretation, construction or determination
   made in good faith in connection with the Plan (or any Award Agreement), and
   the members of the Board and the Committee shall be entitled to
   indemnification and reimbursement by the Company in respect of any claim,
   loss, damage or expense (including, without limitation, attorneys' fees)
   arising or resulting therefrom to the fullest extent permitted by law and/or
   under any directors and officers liability insurance coverage which may be in
   effect from time to time.

   4. TERM OF PLAN/COMMON STOCK SUBJECT TO PLAN.

     4.1 TERM OF INCENTIVE STOCK OPTIONS. Incentive Stock Options may not be
   granted following the ten-year anniversary of the Board's adoption of this
   Plan.

     4.2 COMMON STOCK. The maximum number of shares of Common Stock in respect
   of which Awards may be granted or paid out under the Plan, subject to
   adjustment as provided in this Section, Section 4.3 and Section 13.2 of the
   Plan, shall not exceed the total of (a) 25 million shares; plus (b) the total
   number of shares of Common Stock with respect to which no Awards have been
   granted under the Kellogg Company 2001 Long-Term Incentive Plan (the "2001
   Plan") on the Effective Date; plus (c) the total number of shares of Common
   Stock as to which Awards granted under the 2001 Plan terminate or expire
   without being fully exercised or used. In addition, in the event of a change
   in the Common Stock of the Company that is limited to a change in the
   designation thereof to "Capital Stock" or other similar designation, or to a
   change in the par value thereof, or from par value to no par value, without
   increase or decrease in the number of issued shares, the shares resulting
   from any such change shall be deemed to be the Common Stock for purposes of
   the Plan. Common Stock which may be issued under the Plan may be either
   authorized and unissued shares or issued shares which have been reacquired by
   the Company (in the open-market or in private transactions) and which are
   being held as treasury shares. No fractional shares of Common Stock shall be
   issued under the Plan.

     4.3 COMPUTATION OF AVAILABLE SHARES. For the purpose of computing the total
   number of shares of Common Stock available for Awards under the Plan, there
   shall be counted against the limitations set forth in Section 4.2 of the Plan
   (subject to the remainder of this Section and Section 13.2) the maximum
   number of shares of Common Stock issued upon exercise or settlement of Awards
   granted under Sections 6 and 7 of the Plan, the number of shares of Common
   Stock issued under grants of Restricted Shares pursuant to Section 8 of the
   Plan and the maximum number of shares of Common Stock issued under grants or
   payments of Performance Units pursuant to Section 9 of the Plan, in each case
   determined as of the date on which such Awards are granted, or issued, as
   applicable. If any Awards expire unexercised or are forfeited, surrendered,
   cancelled, terminated or settled in cash in lieu of Common Stock, the shares
   of Common Stock which were theretofore subject (or potentially subject) to
   such Awards shall again be available for Awards under the Plan to the extent
   of such expiration, forfeiture, surrender, cancellation, termination or
   settlement of such Awards. In addition, any shares of Common Stock exchanged
   or otherwise used by a Participant as full or partial payment for an Award
   (including any shares withheld or deducted for tax withholding purposes),
   shall be added to the shares available for Awards under the Plan.

   5. ELIGIBILITY. Individuals eligible for Awards under the Plan shall consist
of employees and officers, or those who will become employees or officers, of
the Company and/or its Subsidiaries whose performance or contribution, in the
sole discretion of the Committee, benefits or will benefit the Company or any
Subsidiary.

   6. STOCK OPTIONS.

     6.1 TERMS AND CONDITIONS. Stock options granted under the Plan shall be in
   respect of Common Stock and may be in the form of Incentive Stock Options or
   Non-Qualified Stock Options (sometimes referred to collectively herein as the
   "Stock Option(s))". Such Stock Options shall be subject to the terms and
   conditions set forth in this Section 6 and any additional terms and
   conditions, not inconsistent with the express terms and provisions of the
   Plan, as the Committee shall set forth in the relevant Award Agreement.

     6.2 GRANT. Stock Options may be granted under the Plan in such form as the
   Committee may from time to time approve. Stock Options may be granted alone
   or in addition to other Awards under the Plan or in tandem with Stock
   Appreciation Rights. Special provisions shall apply to Incentive Stock
   Options granted to any employee who owns (within the meaning of Section
   422(b)(6) of the Code) more than ten percent (10%) of the total combined
   voting power

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   of all classes of stock of the Company or its parent corporation or any
   Subsidiary of the Company, within the meaning of Sections 424(e) and (f) of
   the Code (a "10% Share Owner").

     6.3 EXERCISE PRICE. The exercise price per share of Common Stock subject to
   a Stock Option shall be determined by the Committee, including, without
   limitation, a determination based on a formula determined by the Committee;
   provided, however, that the exercise price of a Stock Option shall not be
   less than one hundred percent (100%) of the Fair Market Value of the Common
   Stock on the grant date of such a Stock Option; provided, further, however,
   that, in the case of a 10% Share Owner, the exercise price of an Incentive
   Stock Option shall not be less than one hundred ten percent (110%) of the
   Fair Market Value of the Common Stock on the grant date.

     6.4 TERM. The term of each Stock Option shall be such period of time as is
   fixed by the Committee; provided, however, that the term of any Stock Option
   shall not exceed ten (10) years (five (5) years, in the case of a 10% Share
   Owner receiving an Incentive Stock Option) after the date immediately
   preceding the date on which the Stock Option is granted.

     6.5 METHOD OF EXERCISE. A Stock Option may be exercised, in whole or in
   part, by giving written notice of exercise to the Secretary of the Company,
   or the Secretary's designee, specifying the number of shares to be purchased.
   Such notice shall be accompanied by payment in full of the exercise price in
   cash, by certified check, bank draft, electronic transfer, or money order
   payable to the order of the Company, if permitted by the Committee in its
   sole discretion, by surrendering (or attesting to the ownership of) shares of
   Common Stock already owned by the Participant for at least six (6) months (if
   acquired in a transaction with the Company), or, if permitted by the
   Committee (in its sole discretion) and applicable law, by delivery of, alone
   or in conjunction with a partial cash or instrument payment, some other form
   of payment acceptable to the Committee. Payment instruments shall be received
   by the Company subject to collection. The proceeds received by the Company
   upon exercise of any Stock Option may be used by the Company for general
   corporate purposes. Any portion of a Stock Option that is exercised may not
   be exercised again. The shares issued to an optionee for the portion of any
   Stock Option exercised by attesting to the ownership of shares shall not
   exceed the number of shares issuable as a result of such exercise (determined
   as though payment in full therefor were being made in cash) less the number
   of shares for which attestation of ownership is submitted. The value of owned
   shares submitted (directly or by attestation) in full or partial payment for
   the shares purchased upon exercise of a Stock Option shall be equal to the
   aggregate Fair Market Value of such owned shares on the date of the exercise
   of such Stock Option.

     6.6 EXERCISABILITY. Any Stock Option granted under the Plan shall become
   exercisable on such date or dates as determined by the Committee (in its sole
   discretion) at any time and from time to time in respect of such Stock Option
   and set forth in the Award Agreement. Notwithstanding anything to the
   contrary contained in this Section 6.6, such Stock Option shall become one
   hundred percent (100%) exercisable as to the aggregate number of shares of
   Common Stock underlying such Stock Option upon the death, Disability or
   Retirement of the Participant.

     6.7 TANDEM GRANTS. If Non-Qualified Stock Options and Stock Appreciation
   Rights are granted in tandem, as designated in the relevant Award Agreements,
   the right of a Participant to exercise any such tandem Stock Option shall
   terminate to the extent that the shares of Common Stock subject to such Stock
   Option are used to calculate amounts or shares receivable upon the exercise
   of the related tandem Stock Appreciation Right.

     6.8 RELOAD PROVISION. The Committee may provide in any Award Agreement that
   if the optionee exercises a Stock Option using shares (either actually or by
   attestation) held for at least six (6) months (if acquired in a transaction
   with the Company) and/or elects to have shares withheld to satisfy the
   Company's withholding obligations, the optionee will then receive a new
   option covering the number of shares used to exercise and/or satisfy
   withholding obligations. Such option will have a per share exercise price
   equal to the then Fair Market Value of the shares, and will be subject to
   such terms and conditions as the Committee, in its sole discretion, may
   determine. Nothing in this Section 6.8 will restrict the Committee's ability
   to fix or limit in an Award Agreement the maximum number of shares available
   under any new option granted pursuant to an Award Agreement.
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   7. STOCK APPRECIATION RIGHTS.

     7.1 TERMS AND CONDITIONS. The grant of Stock Appreciation Rights under the
   Plan shall be subject to the terms and conditions set forth in this Section 7
   and any additional terms and conditions, not inconsistent with the express
   terms and provisions of the Plan, as the Committee shall set forth in the
   relevant Award Agreement.

     7.2 STOCK APPRECIATION RIGHTS. A Stock Appreciation Right is an Award
   granted with respect to a specified number of shares of Common Stock
   entitling a Participant to receive an amount equal to the excess of the Fair
   Market Value of a share of Common Stock on the date of exercise over the Fair
   Market Value of a share of Common Stock on the grant date of the Stock
   Appreciation Right, multiplied by the number of shares of Common Stock with
   respect to which the Stock Appreciation Right shall have been exercised.

     7.3 GRANT. A Stock Appreciation Right may be granted in addition to any
   other Award under the Plan or in tandem with or independent of a
   Non-Qualified Stock Option.

     7.4 DATE OF EXERCISABILITY. In respect of any Stock Appreciation Right
   granted under the Plan, unless otherwise (a) determined by the Committee (in
   its sole discretion) at any time and from time to time in respect of any such
   Stock Appreciation Right, or (b) provided in the Award Agreement, a Stock
   Appreciation Right may be exercised by a Participant, in accordance with and
   subject to all of the procedures established by the Committee, in whole or in
   part at any time and from time to time during its specified term.
   Notwithstanding the preceding sentence, in no event shall a Stock
   Appreciation Right be exercisable prior to the date which is six (6) months
   after the date on which the Stock Appreciation Right was granted or prior to
   the exercisability of any Non-Qualified Stock Option with which it is granted
   in tandem. The Committee may also provide, as set forth in the relevant Award
   Agreement and without limitation, that some Stock Appreciation Rights shall
   be automatically exercised and settled on one or more fixed dates specified
   therein by the Committee.

     7.5 FORM OF PAYMENT. Upon exercise of a Stock Appreciation Right, payment
   may be made in cash, in Restricted Shares or in shares of unrestricted Common
   Stock, or in any combination thereof, as the Committee, in its sole
   discretion, shall determine and provide in the relevant Award Agreement.

     7.6 TANDEM GRANT. The right of a Participant to exercise a tandem Stock
   Appreciation Right shall terminate to the extent such Participant exercises
   the Non-Qualified Stock Option to which such Stock Appreciation Right is
   related.

   8. RESTRICTED SHARES AND RESTRICTED SHARE UNITS.

     8.1 TERMS AND CONDITIONS. Grants of Restricted Shares and Restricted Share
   Units shall be subject to the terms and conditions set forth in this Section
   8 and any additional terms and conditions, not inconsistent with the express
   terms and provisions of the Plan, as the Committee shall set forth in the
   relevant Award Agreement. Restricted Shares and Restricted Share Units may be
   granted alone or in addition to any other Awards under the Plan. Restricted
   Share Units shall be similar to Restricted Shares, except that no shares will
   be actually granted on the date of the Award. Subject to the terms of the
   Plan, the Committee shall determine the number of Restricted Shares and
   Restricted Share Units to be granted to a Participant and the Committee may
   provide or impose different terms and conditions on any particular Restricted
   Share or Restricted Share Units grant made to any Participant. With respect
   to each Participant receiving an Award of Restricted Shares, there shall be
   issued a stock certificate (or certificates) in respect of such Restricted
   Shares. Such stock certificate(s) shall be registered in the name of such
   Participant, shall be accompanied by a stock power duly executed by such
   Participant, and shall bear, among other required legends, the following
   legend:

     "The transferability of this certificate and the shares of stock
     represented hereby are subject to the terms and conditions (including,
     without limitation, forfeiture events) contained in the Kellogg Company
     2003 Long-Term Incentive Plan and an Award Agreement entered into between
     the registered owner hereof and Kellogg Company. Copies of such Plan and
     Award Agreement are on file in the office of the Secretary of Kellogg
     Company, One Kellogg Square, Battle Creek, MI 49016. Kellogg Company will
     furnish to the recordholder of the certificate, without charge and upon
     written request at its principal place of business, a copy of such Plan and
     Award Agreement. Kellogg Company reserves the right to refuse to record the
     transfer of this certificate until all such restrictions are satisfied, all
     such terms are complied with and all such conditions are satisfied."
<PAGE>

   Such stock certificate evidencing such shares shall, in the sole discretion
   of the Committee, be deposited with and held in custody by the Company until
   the restrictions thereon shall have lapsed and all of the terms and
   conditions applicable to such grant shall have been satisfied.

     8.2 RESTRICTED SHARE GRANTS. A grant of Restricted Shares is an Award of
   shares of Common Stock granted to a Participant, subject to such
   restrictions, terms and conditions as the Committee deems appropriate,
   including, without limitation, (a) restrictions on the sale, assignment,
   transfer, hypothecation or other disposition of such shares, (b) the
   requirement that the Participant deposit such shares with the Company while
   such shares are subject to such restrictions, and (c) the requirement that
   such shares be forfeited upon termination of employment for specified reasons
   within a specified period of time or for other reasons (including, without
   limitation, the failure to achieve designated performance goals). A grant of
   Restricted Share Units shall contain similar restrictions, terms and
   conditions, to the extent appropriate.

     8.3 RESTRICTION PERIOD. In accordance with Sections 8.1 and 8.2 of the Plan
   and unless otherwise determined by the Committee (in its sole discretion) at
   any time and from time to time, Restricted Shares and Restricted Share Units
   shall only become unrestricted and vested in the Participant in accordance
   with such vesting schedule relating to such Restricted Shares and Restricted
   Share Units, if any, as the Committee may establish in the relevant Award
   Agreement (the "Restriction Period"). During the Restriction Period, such
   stock shall be and remain unvested and a Participant may not sell, assign,
   transfer, pledge, encumber or otherwise dispose of or hypothecate such Award.
   Upon satisfaction of the vesting schedule and any other applicable
   restrictions, terms and conditions, the Participant shall be entitled to
   receive payment of the Restricted Shares or a portion thereof, as the case
   may be, as provided in Section 8.4 of the Plan. Restricted Share Units may be
   paid in cash, shares of Common Stock or any combination thereof, as
   determined by the Committee.

     8.4 PAYMENT OF RESTRICTED SHARE GRANTS. After the satisfaction and/or lapse
   of the restrictions, terms and conditions established by the Committee in
   respect of a grant of Restricted Shares and Restricted Share Units, a new or
   additional certificate, without the legend set forth in Section 8.1 of the
   Plan, for the number of shares of Common Stock which are no longer subject
   (or deemed subject) to such restrictions, terms and conditions shall, as soon
   as practicable thereafter, be delivered to the Participant.

     8.5 SHARE OWNER RIGHTS. A Participant shall have, with respect to the
   shares of Common Stock underlying a grant of Restricted Shares (but not under
   Restricted Share Units), all of the rights of a share owner of such stock
   (except as such rights are limited or restricted under the Plan or in the
   relevant Award Agreement). Any stock dividends paid in respect of unvested
   Restricted Shares or unvested Restricted Share Units (if the Committee
   determines, in its discretion, to award dividend equivalents on Restricted
   Share Units) shall be treated as additional Restricted Shares or Restricted
   Share Units and shall be subject to the same restrictions and other terms and
   conditions that apply to the unvested Restricted Shares or unvested
   Restricted Share Units in respect of which such stock dividends are issued.

   9. PERFORMANCE UNITS AND PERFORMANCE SHARE UNITS.

     9.1 TERMS AND CONDITIONS. Performance Units and Performance Share Units
   shall be subject to the terms and conditions set forth in this Section 9 and
   any additional terms and conditions, not inconsistent with the express
   provisions of the Plan, as the Committee shall set forth in the relevant
   Award Agreement.

     9.2 PERFORMANCE UNIT GRANTS. A Performance Unit is an Award of units (with
   each unit representing such monetary amount or value as is designated by the
   Committee in the Award Agreement) granted to a Participant, subject to such
   terms and conditions as the Committee deems appropriate, including, without
   limitation, the requirement that the Participant forfeit such units (or a
   portion thereof) in the event certain performance criteria or other
   conditions are not met within a designated period of time. A Performance
   Share Unit shall have an initial value equal to the Fair Market Value of a
   share of Common Stock as of the date of grant.

     9.3 GRANTS. Performance Units and Performance Share Units may be granted
   alone or in addition to any other Awards under the Plan. Subject to the terms
   of the Plan, the Committee shall determine the number of Performance Units
   and Performance Share Units to be granted to a Participant and the Committee
   may impose different terms and conditions on any particular Performance Units
   and Performance Share Units granted to any Participant.
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     9.4 PERFORMANCE GOALS AND PERFORMANCE PERIODS. Participants receiving a
   grant of Performance Units and Performance Share Units shall only earn into
   and be entitled to payment in respect of such Awards if the Company and/or
   the Participant achieves certain performance goals (the "Performance Goals")
   during and in respect of a designated performance period (the "Performance
   Period"). The Performance Goals and the Performance Period shall be
   established by the Committee, in its sole discretion. The Committee shall
   establish Performance Goals for each Performance Period prior to, or as soon
   as practicable after, the commencement of such Performance Period. The
   Committee shall also establish a schedule or schedules for Performance Units
   and Performance Share Units setting forth the portion of the Award which will
   be earned or forfeited based on the degree of achievement, or lack thereof,
   of the Performance Goals at the end of the relevant Performance Period. In
   setting Performance Goals, the Committee may use, but shall not be limited
   to, such measures as total share owner return, return on equity, net earnings
   growth, sales or revenue growth, cash flow, comparisons to peer companies,
   individual or aggregate Participant performance or such other measure or
   measures of performance as the Committee, in its sole discretion, may deem
   appropriate. Such performance measures shall be defined as to their
   respective components and meaning by the Committee (in its sole discretion).
   During any Performance Period, the Committee shall have the authority to
   adjust the Performance Goals and/or the Performance Period in such manner as
   the Committee, in its sole discretion, deems appropriate at any time and from
   time to time. At the discretion of the Committee, Participants holding
   Performance Share Units may be entitled to receive dividend equivalents with
   respect to the dividends declared, subject to any restrictions determined by
   the Committee.

     9.5 PAYMENT OF UNITS. With respect to each Performance Unit and Performance
   Share Unit, the Participant shall, if the applicable Performance Goals have
   been achieved, or partially achieved, as determined by the Committee in its
   sole discretion, by the Company and/or the Participant during the relevant
   Performance Period, be entitled to receive payment in an amount equal to the
   designated value of each Performance Unit and Performance Share Unit times
   the number of such units so earned. Payment in settlement of earned
   Performance Units and Performance Share Unit shall be made as soon as
   practicable following the conclusion of the respective Performance Period in
   cash, in unrestricted Common Stock, or in Restricted Shares, or in cash, or
   in any combination thereof, as the Committee in its sole discretion, shall
   determine and provide in the relevant Award Agreement.

   10. DEFERRAL ELECTIONS/TAX REIMBURSEMENTS/OTHER PROVISIONS.

     10.1 DEFERRALS. The Committee may permit or require a Participant to elect
   to defer receipt of any payment of cash or any delivery of shares of Common
   Stock or other item that would otherwise be due to such Participant by virtue
   of the exercise, earn out or settlement of any Award made under the Plan. If
   any such election is permitted or required, the Committee shall establish
   rules and procedures for such deferrals. The Committee may also provide in
   the relevant Award Agreement for a tax reimbursement cash payment to be made
   by the Company in favor of any Participant in connection with the tax
   consequences resulting from the grant, exercise, settlement, or earn out of
   any Award made under the Plan.

     10.2 PERFORMANCE-BASED AWARDS. Performance Units, Restricted Shares, and
   other Awards subject to performance criteria that are intended to be
   "qualified performance-based compensation" within the meaning of Section
   162(m) of the Code shall be paid solely on account of the attainment of one
   or more pre-established, objective performance goals within the meaning of
   Section 162(m) and the regulations thereunder. Until otherwise determined by
   the Committee, the performance goals shall be the attainment of
   pre-established levels of (or pre-established changes or improvements in) any
   of net sales, net income, market price per share, earnings per share, return
   on equity, return on capital employed, return on invested capital, cash flow,
   discounted cash flow, cumulative cash flow, operating profit, gross or
   pre-tax profits, post-tax profits, gross or net margins, consolidated net
   income, unit sales volume, economic value added, costs, production, unit
   production volume, improvements in financial ratings, regulatory compliance,
   achievement of balance sheet or income statement objectives, market or
   category share, total return to share owners (including both the market value
   of the Company's stock and dividends thereon) and the extent to which
   strategic and business goals are met. The payout of any such Award to a
   Covered Employee may be reduced, but not increased, based on the degree of
   attainment of other performance criteria or otherwise at the discretion of
   the Committee. For purposes of the Plan, "Covered Employee" has the same
   meaning as set forth in Section 162(m) of the Code.

     10.3 MAXIMUM YEARLY AWARDS. The maximum annual Common Stock amounts in this
   Section 10.3 are subject to adjustment under Section 13.2 and are subject to
   the Plan maximum under Sections 4.2 and 4.3.
<PAGE>

     10.3.1 PERFORMANCE-BASED AWARDS. The maximum amount payable in respect of
   Performance Units, performance-based Restricted Shares and other Awards in
   any calendar year may not exceed 1,000,000 shares of Common Stock (or the
   then equivalent Fair Market Value thereof) in the case of any individual
   Participant. Further, the aggregate number of Performance Units,
   performance-based Restricted Shares and other Awards (excluding Awards
   granted under Section 6 and Section 7) granted to Participants under this
   Plan shall not exceed 5,000,000 shares of Common Stock.

     10.3.2 STOCK OPTIONS AND SARS. Each individual Participant may not receive
   in any calendar year Awards of Options or Stock Appreciation Rights exceeding
   2,000,000 underlying shares of Common Stock.

   11. DIVIDEND EQUIVALENTS. In addition to the provisions of Section 8.5 of the
Plan, Awards of Stock Options, and/or Stock Appreciation Rights, may, in the
sole discretion of the Committee and if provided for in the relevant Award
Agreement, earn dividend equivalents. In respect of any such Award which is
outstanding on a dividend record date for Common Stock, the Participant shall be
credited with an amount equal to the amount of cash or stock dividends that
would have been paid on the shares of Common Stock covered by such Award had
such covered shares been issued and outstanding on such dividend record date.
The Committee shall establish such rules and procedures governing the crediting
of such dividend equivalents, including, without limitation, the amount, the
timing, form of payment and payment contingencies and/or restrictions of such
dividend equivalents, as it deems appropriate or necessary.

   12. NON-TRANSFERABILITY OF AWARDS. Unless otherwise provided in the Award
Agreement, no Award under the Plan or any Award Agreement, and no rights or
interests herein or therein, shall or may be assigned, transferred, sold,
exchanged, encumbered, pledged, or otherwise hypothecated or disposed of by a
Participant or any beneficiary(ies) of any Participant, except by testamentary
disposition by the Participant or the laws of intestate succession. No such
interest shall be subject to execution, attachment or similar legal process,
including, without limitation, seizure for the payment of the Participant's
debts, judgments, alimony, or separate maintenance. Unless otherwise provided in
the Award Agreement, during the lifetime of a Participant, Stock Options and
Stock Appreciation Rights are exercisable only by the Participant.

   13. CHANGES IN CAPITALIZATION AND OTHER MATTERS.

     13.1 NO CORPORATE ACTION RESTRICTION. The existence of the Plan, any Award
   Agreement and/or the Awards granted hereunder shall not limit, affect or
   restrict in any way the right or power of the Board or the share owners of
   the Company to make or authorize (a) any adjustment, recapitalization,
   reorganization or other change in the Company's or any Subsidiary's capital
   structure or its business, (b) any merger, consolidation or change in the
   ownership of the Company or any Subsidiary, (c) any issue of bonds,
   debentures, capital, preferred or prior preference stocks ahead of or
   affecting the Company's or any Subsidiary's capital stock or the rights
   thereof, (d) any dissolution or liquidation of the Company or any Subsidiary,
   (e) any sale or transfer of all or any part of the Company's or any
   Subsidiary's assets or business, or (f) any other corporate act or proceeding
   by the Company or any Subsidiary. No Participant, beneficiary or any other
   person shall have any claim against any member of the Board or the Committee,
   the Company or any Subsidiary, or any employees, officers, share owners or
   agents of the Company or any Subsidiary, as a result of any such action.

     13.2 RECAPITALIZATION ADJUSTMENTS. If the Board determines that any
   dividend or other distribution (whether in the form of cash, Common Stock,
   other securities, or other property), recapitalization, stock split, reverse
   stock split, reorganization, merger, consolidation, split-up, spin-off,
   combination, repurchase, Change of Control or exchange of Common Stock or
   other securities of the Company, or other corporate transaction or event
   affects the Common Stock such that an adjustment is determined by the Board,
   in its sole discretion, to be necessary or appropriate in order to prevent
   dilution or enlargement of benefits or potential benefits intended to be made
   available under the Plan, the Board may, in such manner as it in good faith
   deems equitable, adjust any or all of (i) the number of shares of Common
   Stock or other securities of the Company (or number and kind of other
   securities or property) with respect to which Awards may be granted, (ii) the
   maximum limitation upon Options, Performance Units and performance-based
   Restricted Shares that may be granted to any individual participant, (iii)
   the number of shares of Common Stock or other securities of the Company (or
   number and kind of other securities or property) subject to outstanding
   Awards, and (iv) the exercise price with respect to any Stock Option, or make
   provision for an immediate cash payment to the holder of an outstanding Award
   in consideration for the cancellation of such Award.
<PAGE>

     13.3 MERGERS. If the Company enters into or is involved in any merger,
   reorganization, Change of Control or other business combination with any
   person or entity (a "Merger Event"), the Board may, prior to such Merger
   Event and effective upon such Merger Event, take such action as it deems
   appropriate, including, but not limited to, replacing such Stock Options with
   substitute stock options and/or stock appreciation rights in respect of the
   shares, other securities or other property of the surviving corporation or
   any affiliate of the surviving corporation on such terms and conditions, as
   to the number of shares, pricing and otherwise, which shall substantially
   preserve the value, rights and benefits of any affected Stock Options or
   Stock Appreciation Rights granted hereunder as of the date of the
   consummation of the Merger Event. Notwithstanding anything to the contrary in
   the Plan, if any Merger Event or Change of Control occurs, the Company shall
   have the right, but not the obligation, to cancel each Participant's Stock
   Options and/or Stock Appreciation Rights and to pay to each affected
   Participant in connection with the cancellation of such Participant's Stock
   Options and/or Stock Appreciation Rights, an amount equal to the excess of
   the Fair Market Value, as determined by the Board, of the Common Stock
   underlying any unexercised Stock Options or Stock Appreciation Rights
   (whether then exercisable or not) over the aggregate exercise price of such
   unexercised Stock Options and/or Stock Appreciation Rights.

   Upon receipt by any affected Participant of any such substitute stock
   options, stock appreciation rights (or payment) as a result of any such
   Merger Event, such Participant's affected Stock Options and/or Stock
   Appreciation Rights for which such substitute options and/or stock
   appreciation rights (or payment) were received shall be thereupon cancelled
   without the need for obtaining the consent of any such affected Participant.

   14. CHANGE OF CONTROL PROVISIONS.

     14.1 IMPACT OF EVENT.  Notwithstanding any other provision of the Plan to
   the contrary, in the event of a Change in Control:

     (i)   Any Stock Options and Stock Appreciation Rights outstanding as of the
           date such Change in Control is determined to have occurred, and which
           are not then exercisable and vested, shall become fully exercisable
           and vested;

     (ii)  The restrictions and deferral limitations applicable to any
           Restricted Shares shall lapse, and such Restricted Shares shall
           become free of all restrictions and become fully vested and
           transferable;

     (iii) All Performance Units shall be considered to be earned and payable in
           full, and any deferral or other restriction shall lapse and such
           Performance Units shall be settled in cash (with the value being
           determined by the Committee, in its sole discretion) as promptly as
           is practicable; and

     (iv)  The Committee may also make additional adjustments and/or settlements
           of outstanding Awards as it deems appropriate and consistent with the
           Plan's purposes.

     14.2 DEFINITION OF CHANGE IN CONTROL. For purposes of the Plan, a "Change
   in Control" shall mean the happening of any of the following events:

     (i)   An acquisition after the date hereof by any individual, entity or
           group (within the meaning of Section 13(d)(3) or 14(d)(2) of the
           Exchange Act) (a "Person") of beneficial ownership (within the
           meaning of Rule 13d-3 promulgated under the Exchange Act) of 20% or
           more of either (a) the then outstanding shares of common stock of the
           Company (the "Outstanding Company Common Stock") or (b) the combined
           voting power of the then outstanding voting securities of the Company
           entitled to vote generally in the election of directors (the
           "Outstanding Company Voting Securities"); excluding, however, the
           following: (1) any acquisition directly from the Company, other than
           an acquisition by virtue of the exercise of a conversion privilege
           unless the security being so converted was itself acquired directly
           from the Company or approved by the Incumbent Board (as defined
           below), (2) any acquisition by the Company, (3) any acquisition by
           any employee benefit plan (or related trust) sponsored or maintained
           by the Company or any entity controlled by the Company, (4) any
           acquisition by an underwriter temporarily holding Company securities
           pursuant to an offering of such securities, or (5) any acquisition
           pursuant to a transaction which complies with clauses (1), (2) and
           (3) of subsection (iii) of this Section 14.2; or
<PAGE>

     (ii)  A change in the composition of the Board such that the individuals
           who, as of the effective date of the Plan, constitute the Board (such
           Board shall be hereinafter referred to as the "Incumbent Board")
           cease for any reason to constitute at least a majority of the Board;
           provided, however, for purposes of this Section, that any individual
           who becomes a member of the Board subsequent to the effective date of
           the Plan, whose election, or nomination for election by the Company's
           share owners, was approved by a vote of at least a majority of those
           individuals who are members of the Board and who were also members of
           the Incumbent Board (or deemed to be such pursuant to this proviso),
           either by a specific vote or by approval of the proxy statement of
           the Company in which such person is named as a nominee for director,
           without written objection to such nomination shall be considered as
           though such individual were a member of the Incumbent Board; but,
           provided further, that any such individual whose initial assumption
           of office occurs as a result of either an actual or threatened
           election contest with respect to the election or removal of directors
           or other actual or threatened solicitation of proxies or consents by
           or on behalf of a Person other than the Board shall not be so
           considered as a member of the Incumbent Board; or

     (iii) Consummation of a reorganization, merger or consolidation (or similar
           transaction), a sale or other disposition of all or substantially all
           of the assets of the Company, or the acquisition of assets or stock
           of another entity ("Corporate Transaction"); in each case, unless
           immediately following such Corporate Transaction (1) all or
           substantially all of the individuals and entities who are the
           beneficial owners, respectively, of the Outstanding Company Common
           Stock and Outstanding Company Voting Securities immediately prior to
           such Corporate Transaction will beneficially own, directly or
           indirectly, more than 60% of, respectively, the outstanding shares of
           common stock, and the combined voting power of the then outstanding
           voting securities entitled to vote generally in the election of
           directors, as the case may be, of the corporation resulting from such
           Corporate Transaction (including, without limitation, a corporation
           which as a result of such transaction owns the Company or all or
           substantially all of the Company's assets either directly or through
           one or more subsidiaries) in substantially the same proportions as
           their ownership, immediately prior to such Corporate Transaction, of
           the Outstanding Company Common Stock and Outstanding Company Voting
           Securities, as the case may be, (2) no Person (other than the
           Company, any employee benefit plan (or related trust) of the Company
           or such corporation resulting from such Corporate Transaction) will
           beneficially own, directly or indirectly, 20% or more of,
           respectively, the outstanding shares of common stock of the
           corporation resulting from such Corporate Transaction or the combined
           voting power of the outstanding voting securities of such corporation
           entitled to vote generally in the election of directors, except to
           the extent that such ownership existed prior to the Corporate
           Transaction, and (3) individuals who were members of the Incumbent
           Board at the time of the Board's approval of the execution of the
           initial agreement providing for such Corporate Transaction will
           constitute at least a majority of the members of the board of
           directors of the corporation resulting from such Corporate
           Transaction; or

     (iv)  The approval by the share owners of the Company of a complete
           liquidation or dissolution of the Company.

     14.3 CHANGE IN CONTROL OR OTHER CASH-OUT. Notwithstanding any other
   provision of the Plan, during the 60-day period from and after a Change in
   Control (the "Exercise Period"), if the Committee shall determine at the time
   of grant or thereafter, a Participant shall have the right, whether or not
   the Option is fully exercisable in lieu of the payment of the option price
   for the shares of Common Stock being purchased under the Option and by giving
   notice to the Company, to elect (within the Exercise Period) to surrender all
   or part of the Option to the Company and to receive cash, within 30 days of
   such election, in an amount equal to the amount by which the Change in
   Control Price (as defined below) per share of Common Stock on the date of
   such election shall exceed the exercise price per share of Common Stock under
   the Option (the "Spread") multiplied by the number of shares of Common Stock
   granted under the Option as to which the right granted under this Section
   14.3 shall have been exercised. In addition, the Committee shall also have
   the authority to otherwise require that any option be surrendered by the
   holder thereof for cancellation by the Company, with the holder to receive a
   cash payment equal to the Spread.

     14.4 CHANGE IN CONTROL PRICE. For purposes of the Plan, "Change in Control
   Price" means the higher of (i) the highest reported sales price, regular way,
   of a share of Common Stock in any transaction reported on the New York Stock
   Exchange Composite Tape or other national exchange on which such shares are
   listed during the 60-day period prior to and including the date of a Change
   in Control, or (ii) if the Change in Control is the result of a tender or
   exchange offer or a Corporate Transaction, the highest price per share of
   Common Stock paid in such tender or exchange offer or Corporate Transaction;
   provided, however, that in the case of Incentive Stock Options and Stock

<PAGE>

   Appreciation Rights relating to Incentive Stock Options, the Change in
   Control Price shall be in all cases the Fair Market Value of the Common Stock
   on the date such Incentive Stock Option or Stock Appreciation Right is
   exercised. To the extent that the consideration paid in any such transaction
   described above consists all or in part of securities or other noncash
   consideration, the value of such securities or other noncash consideration
   shall be determined in the sole discretion of the Board.

   15. AMENDMENT, SUSPENSION, AND TERMINATION.

     15.1 IN GENERAL. The Board may suspend or terminate the Plan (or any
   portion thereof) at any time and may amend the Plan at any time and from time
   to time in such respects as the Board may deem advisable to ensure that any
   and all Awards conform to or otherwise reflect any change in applicable laws
   or regulations, or to permit the Company or the Participants to benefit from
   any change in applicable laws or regulations, or in any other respect the
   Board may deem to be in the best interests of the Company or any Subsidiary.
   No such amendment, suspension or termination shall (a) subject to Section
   16.6, materially adversely affect the rights of any Participant under any
   outstanding Stock Options, Stock Appreciation Rights, Performance Units, or
   Restricted Share grants, without the consent of such Participant, (b) make
   any change that would disqualify the Plan, or any other plan of the Company
   or any Subsidiary intended to be so qualified, from the benefits provided
   under Section 422 of the Code, or any successor provisions thereto, or (c)
   except as contemplated by Section 13, revise the exercise price of any
   outstanding Stock Option or increase the number of shares available for
   Awards pursuant to Section 4.2 without share owner approval. In addition, the
   Company will obtain share owner approval of any modification of the Plan or
   Awards to the extent required by applicable laws or regulations or the
   regulations of any stock exchange upon which the Common Stock is then listed.

     15.2 AWARD AGREEMENT MODIFICATIONS. Subject to Section 15.1, the Committee
   may (in its sole discretion) amend or modify at any time and from time to
   time the terms and provisions of any outstanding Stock Options, Stock
   Appreciation Rights, Performance Units, or Restricted Share grants, in any
   manner to the extent that the Committee under the Plan or any Award Agreement
   could have initially determined the restrictions, terms and provisions of
   such Stock Options, Stock Appreciation Rights, Performance Units, and/or
   Restricted Share grants, including, without limitation, changing or
   accelerating (a) the date or dates as of which such Stock Options or Stock
   Appreciation Rights shall become exercisable, (b) the date or dates as of
   which such Restricted Share grants shall become vested, or (c) the
   performance period or goals in respect of any Performance Units. Subject to
   Section 16.6, no such amendment or modification shall, however, materially
   adversely affect the rights of any Participant under any such Award without
   the consent of such Participant.

   16. MISCELLANEOUS.

     16.1 TAX WITHHOLDING. The Company shall have the right to deduct from any
   payment or settlement under the Plan, including, without limitation, the
   exercise of any Stock Option or Stock Appreciation Right, or the delivery,
   transfer or vesting of any Common Stock or Restricted Shares, any domestic or
   foreign federal, state, local or other taxes of any kind which the Committee,
   in its sole discretion, deems necessary to be withheld to comply with the
   Code and/or any other applicable law, rule or regulation. Shares of Common
   Stock may be used to satisfy any such tax withholding. Such Common Stock
   shall be valued based on the market value of such stock as of the date the
   tax withholding is required to be made, such date to be determined by the
   Committee. In addition, the Company shall have the right to require payment
   from a Participant to cover any applicable withholding or other employment
   taxes due upon any payment or settlement under the Plan.

     16.2 NO RIGHT TO EMPLOYMENT. Neither the adoption of the Plan, the granting
   of any Award, nor the execution of any Award Agreement, shall confer upon any
   employee of the Company or any Subsidiary any right to continued employment
   with the Company or any Subsidiary, as the case may be, nor shall it
   interfere in any way with the right, if any, of the Company or any Subsidiary
   to terminate the employment of any employee at any time for any reason.

     16.3 UNFUNDED PLAN. The Plan shall be unfunded and the Company shall not be
   required to segregate any assets in connection with any Awards under the
   Plan. Any liability of the Company to any person with respect to any Award
   under the Plan or any Award Agreement shall be based solely upon the
   contractual obligations that may be created as a result of the Plan or any
   such Award Agreement. No such obligation of the Company shall be deemed to be
   secured by any pledge of, encumbrance on, or other interest in, any property
   or asset of the Company or any Subsidiary. Nothing contained in the Plan or
   any Award Agreement shall be construed as creating in respect of any
   Participant (or

<PAGE>

   beneficiary thereof or any other person) any equity or other interest of any
   kind in any assets of the Company or any Subsidiary or creating a trust of
   any kind or a fiduciary relationship of any kind between the Company, any
   Subsidiary and/or any such Participant, any beneficiary thereof or any other
   person.

     16.4 PAYMENTS TO A TRUST. The Committee is authorized to cause to be
   established a trust agreement or several trust agreements or similar
   arrangements from which the Committee may make payments of amounts due or to
   become due to any Participants under the Plan.

     16.5 OTHER COMPANY BENEFIT AND COMPENSATION PROGRAMS. Payments and other
   benefits received by a Participant under an Award made pursuant to the Plan
   shall not be deemed a part of a Participant's compensation for purposes of
   the determination of benefits under any other employee welfare or benefit
   plans or arrangements, if any, provided by the Company or any Subsidiary
   unless expressly provided in such other plans or arrangements, or except
   where the Board expressly determines in writing that inclusion of an Award or
   portion of an Award should be included to accurately reflect competitive
   compensation practices or to recognize that an Award has been made in lieu of
   a portion of competitive annual base salary or other cash compensation.
   Awards under the Plan may be made in addition to, in combination with, or as
   alternatives to, grants, awards or payments under any other plans or
   arrangements of the Company or its Subsidiaries. The existence of the Plan
   notwithstanding, the Company or any Subsidiary may adopt such other
   compensation plans or programs and additional compensation arrangements as it
   deems necessary to attract, retain and motivate employees.

     16.6 LISTING, REGISTRATION AND OTHER LEGAL COMPLIANCE. No Awards or shares
   of the Common Stock shall be required to be issued or granted under the Plan
   unless legal counsel for the Company shall be satisfied that such issuance or
   grant will be in compliance with all applicable securities laws and
   regulations and any other applicable laws or regulations. The Committee may
   require, as a condition of any payment or share issuance, that certain
   agreements, undertakings, representations, certificates, and/or information,
   as the Committee may deem necessary or advisable, be executed or provided to
   the Company to assure compliance with all such applicable laws or
   regulations. Certificates for shares of the Restricted Shares and/or Common
   Stock delivered under the Plan may be subject to such stock-transfer orders
   and such other restrictions as the Committee may deem advisable under the
   rules, regulations, or other requirements of the Securities and Exchange
   Commission, any stock exchange upon which the Common Stock is then listed,
   and any applicable laws. In addition, if, at any time specified herein (or in
   any Award Agreement or otherwise) for (a) the making of any Award, or the
   making of any determination, (b) the issuance or other distribution of
   Restricted Shares and/or Common Stock, or (c) the payment of amounts to or
   through a Participant with respect to any Award, any law, rule, regulation or
   other requirement of any governmental authority or agency shall require
   either the Company, any Subsidiary or any Participant (or any estate,
   designated beneficiary or other legal representative thereof) to take any
   action in connection with any such determination, any such shares to be
   issued or distributed, any such payment, or the making of any such
   determination, as the case may be, shall be deferred until such required
   action is taken. With respect to persons subject to Section 16 of the
   Exchange Act, transactions under the Plan are intended to comply with all
   applicable conditions of Rule 16b-3 promulgated under the Exchange Act. In
   addition, the Company or Committee may, at the time of grant or thereafter,
   impose additional or different conditions or take other actions with respect
   to Awards made to Participants in countries outside of the United States of
   America, to the extent required or made advisable by applicable laws and
   regulations.

     16.7 AWARD AGREEMENTS. Each Participant receiving an Award under the Plan
   may enter into an Award Agreement with the Company in a form specified by the
   Committee. Each such Participant shall then agree to the restrictions, terms
   and conditions of the Award set forth therein and in the Plan. An Award
   Agreement may provide that, notwithstanding any other provision in this Plan
   to the contrary, if the Participant breaches provisions in the Award
   Agreement during or after the Participant's employment, then the Participant
   will forfeit and/or repay all Awards (whether unvested or vested) and profits
   realized on the exercise of Stock Options.

     16.8 DESIGNATION OF BENEFICIARY. Each Participant to whom an Award has been
   made under the Plan may designate a beneficiary or beneficiaries to exercise
   any Stock Option or to receive any payment which under the terms of the Plan
   and the relevant Award Agreement may become exercisable or payable on or
   after the Participant's death. At any time, and from time to time, any such
   designation may be changed or cancelled by the Participant without the
   consent of any such beneficiary. Any such designation, change or cancellation
   must be on a form provided for that purpose by the Committee and shall not be
   effective until received by the Committee. If no beneficiary has been
   designated by a deceased Participant, or if the designated beneficiaries have
   predeceased the Participant, the
<PAGE>

   beneficiary shall be the Participant's estate. If the Participant designates
   more than one beneficiary, any payments under the Plan to such beneficiaries
   shall be made in equal shares unless the Participant has expressly designated
   otherwise, in which case the payments shall be made in the shares designated
   by the Participant.

     16.9 LEAVES OF ABSENCE/TRANSFERS. The Committee shall have the power to
   promulgate rules and regulations and to make determinations, as it deems
   appropriate, under the Plan in respect of any leave of absence from the
   Company or any Subsidiary granted to a Participant. Without limiting the
   generality of the foregoing, the Committee may determine whether any such
   leave of absence shall be treated as if the Participant has terminated
   employment with the Company or any such Subsidiary. If a Participant
   transfers within the Company, or to or from any Subsidiary, such Participant
   shall not be deemed to have terminated employment as a result of such
   transfers.

       16.10 GOVERNING LAW. The Plan and all actions taken thereunder shall be
   governed by and construed in accordance with the laws of the State of
   Delaware, without reference to the principles of conflict of laws thereof.
   Any titles and headings herein are for reference purposes only, and shall in
   no way limit, define or otherwise affect the meaning, construction or
   interpretation of any provisions of the Plan.

     16.11 EFFECTIVE DATE. The Plan shall be effective upon its approval by the
   Board and adoption by the Company, subject to the approval of the Plan by the
   Company's share owners in accordance with Sections 162(m) and 422 of the
   Code. No Awards may be granted under the Plan after April 25, 2013.

                                            KELLOGG COMPANY
                                            One Kellogg Square
                                            Battle Creek, MI 49016-3599<PAGE>

                                                                   EXHIBIT 10.34

                                 KELLOGG COMPANY
                              ANNUAL INCENTIVE PLAN
                                    MAY 2003

1.    PURPOSE

      The purpose of the Kellogg Company Annual Incentive Plan ("AIP") is to
      encourage Participants to achieve the objectives of the Kellogg Company
      and its Business Units (collectively, the "Company") through financial
      incentives aimed to improve the overall success and profitability of the
      Company.

2.    GENERAL DESCRIPTION

      The AIP is designed to generate compensation payments to Participants
      based on the Company's Net Sales, Operating Profit, and Cash Flow
      performance during the Plan Year. A Participant's individual performance
      rating for the Plan Year may result in an adjustment of the actual award
      payment.

3.    ADMINISTRATION

      The responsibility for the overall administration and interpretation of
      the AIP (and related documents) rests with the Company's Chairman of the
      Board of Directors and Chief Executive Officer or his designee (the
      "CEO"). The CEO has complete discretion as to all matters pertaining to
      administration and interpretation of the AIP (and related documents),
      unless otherwise specified herein. The determinations and actions of the
      CEO as to the administration and interpretation of the AIP (and related
      documents) shall be final and binding on all parties. Notwithstanding the
      foregoing, the Performance Measures for each Plan Year and goals for the
      Company and its Business Units under the AIP will be identical to the
      performance measures and goals for the Company and its Business Units that
      have been established by the Compensation Committee of the Company's Board
      of Directors in connection with the Kellogg Company Senior Executive
      Annual Incentive Plan.

4.    ELIGIBILITY FOR PARTICIPATION

      Eligibility for participation in the AIP will be open to all regular,
      salaried employees of U.S.-based businesses of the Company and any of
      their legal affiliates and subsidiaries, unless otherwise excluded on
      Appendix B. Hourly production workers are specifically excluded from AIP
      participation. In addition, an employee will be eligible for participation
      in the AIP if he or she meets the criteria described in one of the
      following four bullet points.

      -     He or she is a salaried employee of Kellogg Canada, or of any of its
            legal affiliates or subsidiaries, and does not participate in an
            incentive plan other than the AIP.

      -     He or she is an employee in level 5 or above of Kellogg Europe, or
            of any of its legal affiliates or subsidiaries, and does not
            participate in an incentive plan other than the AIP.

      -     He or she is an employee in level 4 or above of Kellogg Latin
            America, Kellogg Asia, or any of their legal affiliates or
            subsidiaries, and does not participate in an incentive plan other
            than the AIP.

      -     He or she is a salaried employee of Kellogg Australia New Zealand,
            or of any of its legal affiliates or subsidiaries, and does not
            participate in an incentive plan other than the AIP.

      All decisions pertaining to AIP eligibility will be at the sole discretion
      of the CEO, who will have full and complete latitude to permit or deny AIP
      participation for any reason at any time. Eligibility decisions of the CEO
      will be final and binding on all parties.

      Participation begins on the date the employee satisfies the eligibility
      criteria set forth in this section (subject to the limitations set forth
      in Section 5 hereof), and on such date the employee will become a
      "Participant." Participation in the AIP will end on the date that such an
      employee is removed (voluntarily or involuntarily) from an eligible

                                     1 of 12

<PAGE>

      position (except as otherwise provided in Section 5H), or the date that
      the AIP is terminated, or amended in a manner to end the employee's
      participation, for any reason.

      Participants who are new hires or are transferred or promoted into an
      AIP-eligible position may be eligible for pro-rata awards based on the
      number of full calendar months of participation, in accordance with
      Section 5H hereof. However, individuals who are hired into an AIP-eligible
      position on or after October 1 are not eligible for participation in the
      AIP for that Plan Year, unless authorized by the CEO.

5.    PLAN ADMINISTRATION

      A.    General Procedures

            The Company's and each specific Business Unit's Performance Measures
            will be measured for the Plan Year to determine Incentive Award
            opportunities. No Incentive Award shall be earned until all the
            procedural and discretionary determinations described in this AIP
            have been made. The Incentive Awards for the Plan Year which are
            payable under the AIP shall be paid as provided below.

      B.    Plan Elements and Individual Performance Adjustments

            In general, Participants may be eligible for Incentive Awards based
            on the following 3 key elements:

            -     Target Bonus - The "Target Bonus" is the target annual
                  Incentive Award a Participant is eligible to receive for the
                  applicable Plan Year. The Target Bonus is based on the level
                  of the Participant's job and represented as a percentage of
                  the Participant's annual base salary.

            -     Performance Measures - Success of the Company and each
                  distinct Business Unit is measured, tracked, and rewarded
                  according to one or more of the following "Performance
                  Measures": Net Sales, Operating Profit, and Cash Flow.

            -     Goals - Each Business Unit has been assigned goals for its
                  Performance Measures. Up to 80% of a Participant's Incentive
                  Award is determined by the achievement of his or her Business
                  Unit's goals. The achievement of the Business Unit goals is
                  called the "Business Performance Factor," or "BPF" for short.
                  Additionally, every Business Unit reports to a larger Business
                  Unit. For example, Morning Foods reports to KUSA. The larger
                  Business Units ("Area Business Unit") also have been assigned
                  goals based on the sum of their reporting units. The remaining
                  portion of a Participant's Incentive Award is determined by
                  the achievement of his or her Area's goals, appropriately
                  weighted. The relative achievement of the Area's goals is
                  called the "Area Performance Factor," or "APF" for short. The
                  BPF and APF, as appropriately weighted, will determine whether
                  the Participant will receive an Incentive Award. Measurements
                  of the actual results against the goals will determine the
                  pay-out level of the Participant's Incentive Award, if any.
                  Percentage of payout will range from 0% up to 200% of the
                  Target Bonus depending upon results achieved.

            Notwithstanding the foregoing, the final calculation of a
            Participant's Incentive Award is subject to adjustment based upon
            the individual performance rating for the Plan Year that has been
            assigned to the Participant by his or her Business Unit Manager. If
            a Participant receives an individual performance rating of "A", the
            Participant's Business Unit Manager may recommend increasing the
            Participant's Incentive Award by 20% to 50% of the Participant's
            Target Bonus. If a Participant receives an individual performance
            rating of "B", the Participant's Business Unit Manager may recommend
            increasing or decreasing the Participant's Incentive Award by 15% of
            the Participant's Target Bonus. If a Participant receives an
            individual performance rating of "C", the Participant's Business
            Unit Manager may recommend decreasing the Participant's final bonus
            award by 20% to 50% or more of the Participant's Target Bonus. The
            Participant's Incentive Award will be increased or decreased in
            accordance with a

                                     2 of 12

<PAGE>

            recommendation made by his or her Business Unit Manager; however,
            the CEO may, at his sole discretion, adjust any such Participant
            Incentive Awards.

            A sample award calculation is provided in Appendix A to demonstrate
            the key elements of the AIP and the manner in which an Incentive
            Award may be adjusted on account of the Participant's individual
            performance rating.

      C.    Selection of Relevant Award Components

            Kellogg Company's Executive Management Committee ("EMC"), or its
            designee, will determine the appropriate components (i.e. Business
            Unit and Area Business Unit), and the weighting thereof, upon which
            each Participant's Incentive Award will be based. The EMC or its
            designee will strive to designate the components that will result in
            the Participant's accountability, by selecting components closest to
            the Participant's day-to-day responsibilities, and the EMC or its
            designee will assign weighting to such components in a manner aimed
            to encourage the Participant's teamwork. For this reason, the
            components and weighting designated in Incentive Awards may differ
            from Participant to Participant.

            The components (and their relative weights) selected for each
            Participant's Incentive Award will depend upon the Participant's
            role in the organization. The Functional or Business Unit Leader
            will be responsible for assigning Participants to the appropriate
            "Participant Group." The following chart provides a sample of the
            components and weights for certain Participant Groups:

<TABLE>
<CAPTION>
                       PORTION OF AIP DETERMINED BY EACH COMPONENT*
                      ----------------------------------------------
                       AREA BUSINESS UNIT           BUSINESS UNIT
PARTICIPANT GROUP         PERFORMANCE                PERFORMANCE
--------------------------------------------------------------------
<S>                   <C>                        <C>
Corporate               Corporate - 20%            Corporate - 80%
Finance, Legal
--------------------------------------------------------------------
Morning Foods,            KUSA - 20%             Morning Foods - 80%
Marketing
--------------------------------------------------------------------
Natural & Frozen          KUSA - 20%                  NFF - 80%
Foods (NFF),
Finance
--------------------------------------------------------------------
Snacks,                   KUSA - 20%                 Snacks - 80%
Operations, DSD
--------------------------------------------------------------------
Snacks Channels           Snacks-20%                Channel - 80%
--------------------------------------------------------------------
Mexico IT             Latin America - 20%            Mexico - 80%
--------------------------------------------------------------------
Italy Sales              Europe - 20%                Italy - 80%
--------------------------------------------------------------------
</TABLE>

* For example purposes only. Components and their relative weights are subject
to change by the EMC or its designee.

D.    Performance Measures

            The Performance Measures may differ in weighting from Business Unit
            to Business Unit.

                                     3 of 12

<PAGE>

      E.    Performance Targets

            Objective and realistic performance targets for each Business Unit's
            and Area Business Unit's Performance Measures will be established.
            Three levels of performance targets will be set: (i) a Threshold
            Level, (ii) a Target Level; and (iii) a Maximum Level. If the
            weighted average of the component's performance under the designated
            Performance Measures fails to meet the Threshold Level, the portion
            of the Incentive Award tied to that component will not result in any
            amount payable to the Participant. The CEO reserves the right to
            modify the performance targets during any Plan Year in recognition
            of extraordinary events. Extraordinary events will be defined as any
            event that is outside the normal operations of the Company,
            including significant corporate transactions.

      F.    Determination of Other Factors

            The CEO will establish, in his sole discretion, any other terms and
            conditions relevant to the determination of a Participant's
            Incentive Award, including the weighting of the components (and the
            weighting of the Performance Measures for each such component) in
            the calculation of an Incentive Award. The CEO shall also have the
            ability, in his sole discretion, to consider additional or prorated
            Incentive Awards for Eligible Employees who were promoted during the
            relevant Plan Year and for Eligible Employees on extended leaves of
            absence.

      G.    Calculation and Payment of Incentive Awards

            After the audit of the financial results of the Company for the
            Fiscal Year regarding the relevant Plan Year, the CEO shall
            determine, in his sole discretion, the extent to which the goals
            under the AIP have been achieved.

            Incentive Awards will be calculated based on the actual results
            under each Performance Measure (up to 250% of the Target Level for
            each Performance Measure with a cap of 200% for the total of all
            Performance Measures at each level, Business Unit and Area Business
            Unit), as such performance is determined in the sole discretion of
            the CEO. For performance that falls between the Threshold and Target
            Levels, or between the Target and Maximum Levels, the Incentive
            Awards will be correspondingly adjusted by straight-line
            interpolation.

            The Participant's annual rate of base salary at the end of the Plan
            Year shall be used in calculating the Incentive Award. As described
            above in Section 5B, an Incentive Award may be adjusted on account
            of the Participant's individual performance rating. In no event,
            however, will the Maximum Bonus for any Participant under the AIP be
            greater than 200% of the individual's Target Bonus.

            Incentive Awards are intended to be paid during the first quarter of
            the calendar year following the relevant Plan Year after
            finalization of the Company's financial results and release to the
            public, except that Incentive Awards for Participants who terminate
            employment before the Incentive Award Payout Date and are entitled
            to a Incentive Award in accordance with Section 5H hereof, shall be
            paid as soon as administratively practicable.

            The CEO reserves the right to increase, reduce or eliminate an
            Incentive Award with respect to any Participant, in his sole
            discretion, and any such modification shall be binding upon all
            parties. Except to the extent expressly permitted in the applicable
            plan document, incentive awards under the AIP shall not be eligible
            for inclusion as part of compensation or salary under any Company
            employee benefit plans.

                                     4 of 12

<PAGE>

      H.    Effect of Termination (Death, Disability, Retirement or Separation),
            Promotion, New Hire/Transfer and Inactive Employment Status

             a. TERMINATION DUE TO DEATH, DISABILITY OR RETIREMENT: If a
             Participant experiences an involuntary termination of employment
             for reasons of death or "disability" (as defined in the long-term
             disability program covering the Participant) or the Participant
             elects to retire in accordance with the applicable qualified
             defined benefit retirement plan of the Company (or similar plans or
             arrangements outside the U.S.) that covers him or her (or, if there
             is no such defined benefit retirement plan, the qualified defined
             contribution retirement plan)) before the Incentive Award Payout
             Date, the Participant's Incentive Award (if any) shall be
             calculated based on the target performance results, but the award
             will be prorated for the number of full calendar months of
             participation in the Plan Year.

             b. INVOLUNTARY SEPARATION OR RESIGNATION: If a Participant
             experiences an involuntary termination of employment, or resigns,
             before the Incentive Award Payout Date for a reason not described
             in subsection a above, he or she will not be entitled to receive an
             Incentive Award; however, the CEO reserves the right, in his sole
             discretion, to provide, on an exception-only basis, Incentive
             Awards to any such Participant. In addition, proration may occur if
             required in agreements associated with a termination including
             those related to a change of control.

            c. PROMOTION, NEW HIRE, TRANSFER OR DEMOTION: An individual who
            becomes eligible to participate in the AIP after January 1 of the
            Plan Year , and prior to September 30, may be eligible to receive an
            Incentive Award calculated based on the actual full-year performance
            results, but prorated for the number of full calendar months of
            participation in the Plan Year. For purposes of this calculation,
            full credit will be given for the first month of such eligibility as
            if the employee was hired, promoted or transferred on the 1st day of
            such month.

            If an individual is promoted/demoted to a higher or lower AIP level,
            or between Business Units, during the Plan Year, the Incentive Award
            will be calculated for each role based on the actual full-year
            performance results, and the calculations will then be prorated for
            the number of full calendar months of participation in each role
            during the Plan Year. For purposes of this calculation, full credit
            will be given for the first month of eligibility in the new role as
            if the employee was promoted, demoted or transferred on the 1st day
            of such month.

            If a Participant moves to a non-participating position (i.e. out of
            a AIP-eligible position) during the Plan Year, the Incentive Award,
            if any, will be calculated based on the actual full-year performance
            results but prorated for the number of full calendar months of
            participation in the Plan Year.

            Individuals who are hired, transferred or initially promoted into an
            AIP-eligible position on or after October 1 of the Plan Year are not
            eligible for participation in the AIP, unless authorized by the CEO.

            d. INACTIVE EMPLOYMENT: If a Participant becomes an inactive
            employee during the Plan Year, his or her Incentive Award, if any,
            will be calculated based on the actual full-year performance
            results, but prorated for the number of full calendar months he or
            she was an active employee during the Plan Year. Employees are
            considered active employees if they are currently being paid annual
            base salary from the Company. Employees on a leave of absence for
            disability shall continue to be considered active for purposes of
            the AIP through the 90th day of such absence.

            e. INDIVIDUAL PERFORMANCE RATING FOR ANY EVENT DESCRIBED IN THIS
            SECTION 5H: Upon the occurrence of any event described in this
            Section 5H, the Participant's individual performance rating for the
            Plan Year will be factored into the final calculation of his or her
            Incentive Award, if any. If no individual performance rating has
            been assigned to the Participant for the Plan Year, no Incentive
            Award will be paid under the AIP until either (i) an individual
            performance rating

                                     5 of 12

<PAGE>

            is so assigned or (ii) the CEO, determines in his sole discretion,
            that the Participant's individual performance rating (or an
            equivalent rating) for the preceding Plan Year will be used in the
            calculation.

6.    AMENDMENT OR TERMINATION.

      The AIP is effective January 1, 2003. The AIP is subject to amendment,
      modification or termination, including retroactively, at the sole
      discretion of the Company.

7.    NO ENLARGEMENT OF EMPLOYEE RIGHTS.

      No Participant or other person will have any right to receive an Incentive
      Award under the Plan except in accordance with the terms of the AIP.
      Establishment of the Plan will not be construed to give any Participant
      the right to be retained in the service of the Company or any of its
      subsidiaries.

8.    WITHHOLDING.

      The Company reserves the right to withhold from any cash payable under
      this Plan any amounts that it is either required by law or permitted by
      law to withhold.

9.    CORPORATE SUCCESSORS.

      The Plan will not be automatically terminated by a transfer or sale of
      assets of the Kellogg Company, or by the merger or consolidation of the
      Kellogg Company into or with any other corporation or other entity, but
      the Plan will be continued after such sale, merger or consolidation only
      if and to the extent that the transferee, purchaser or successor entity
      agrees to continue the Plan.

10.   FINANCING.

      The Plan has been established as a payroll practice for the sole purpose
      of providing benefits to the Participants. The Plan will at all times be
      unfunded, and benefits under this Plan will constitute general obligations
      of the Kellogg Company. Participants will have only an unsecured right to
      payment thereof out of the Kellogg Company's general assets.

                                     6 of 12

<PAGE>

                                   APPENDIX A
                                GLOSSARY OF TERMS

1.    "BUSINESS UNIT" means a distinct business unit of the Kellogg Company
(inclusive of its Subsidiaries), as determined in the sole discretion of the
CEO; provided, however that each Business Unit's performance is measurable
through the application of one or more Performance Measures.

2.    "CASH FLOW" means, in the sole discretion of the CEO, either (i) the total
cash flow of the Business Unit and Business Unit Area at issue for the relevant
Plan Year as represented in a dollar amount; or (ii) the percentage by which the
total cash flow of the Business Unit, and Area Business Unit for the Plan Year
differs, positively or negatively, from its total cash flow for previous Plan
Year. "Cash flow" is defined as "Cash Flow from Operative Activities" per U.S.
GAAP less capital expenditure.

3.    "INCENTIVE AWARD" means an award of incentive compensation under the AIP,
as determined after all the procedural and discretionary determinations under
the AIP for the Plan Year have been made.

4.    "INCENTIVE AWARD PAYOUT DATE" means the date that Incentive Awards for the
relevant Plan Year are paid to Participants, in any form (e.g. direct deposit,
check from Kellogg Company, etc.).

5.    "MAXIMUM LEVEL" means the achievement of 200% or above the Target Level
established for such Business Unit, Team or Area.

6.    "NET SALES" means, in the sole discretion of the CEO, either (i) the net
sales of the Business Unit, Team or Area for the relevant Plan Year as
represented in a dollar amount, or (ii) the percentage by which the net sales of
the Business Unit and Area Business Unit for the Plan Year differs, positively
or negatively, from its net sales for the previous Plan Year. "Net Sales" is
computed in accordance with U.S. GAAP and Company Policy 20.01 and 20.21.

7.    "NON-EXEMPT EMPLOYEE" means an employee who is non-exempt within the
meaning of the United States Fair Labor Standards Act or any successor thereto.

8.    "OPERATING PROFIT" means, in the sole discretion of the CEO, either (i)
the operating profit of the Business Unit, Team or Area for the relevant Plan
Year as represented in a dollar amount, or (ii) the percentage by which
operating profit of the Business Unit and Area Business Unit for the Plan Year
differs, positively or negatively, from its operating profit for the previous
Plan Year. "Operating Profit" is computed in accordance with U.S. GAAP and
Company Policy.

9.    "PARTICIPANT GROUP" means the category assigned to a Participant, in the
CEO's sole discretion, for purposes of determining the portion of his or her
Incentive Award that should be tied to a given Business Unit, Team or Area.

10.   "PLAN YEAR" means the calendar year.

11.   "SUBSIDIARY" means any corporation, domestic or foreign, other than the
Kellogg Company, in an unbroken chain of corporations beginning with the Kellogg
Company if each of the corporations other than the last corporation in the
unbroken chain owns stock possessing 50% or more of the total combined voting
power of all classes of stock in one of the other corporations in such chain.
Notwithstanding the foregoing, the term "Subsidiary" will include a limited
liability company that is disregarded as an entity separate from a Subsidiary.

12.   "TARGET BONUS" means the target Incentive Award a Participant is entitled
to receive. A target percentage is determined based upon the level of the
Participant's job (as determined by the Market Reference Point) and is
represented as a percentage of annual base salary. The Target Bonus is
calculated by multiplying the Participant's target percentage by his or her
annual base salary.

                                     7 of 12

<PAGE>

13.   "TARGET LEVEL" means the achievement of 100% of the goals, appropriately
weighted, established for the Performance Measures applicable to the
Participant's Incentive Award.

14.   "THRESHOLD LEVEL" means the achievement of the minimum percentage
allowable under the AIP of the Target Level established for such Business Unit,
Team or Area.

                                     8 of 12

<PAGE>

                                   APPENDIX B
                            SAMPLE AWARD CALCULATION

                              THE 2003 AIP FORMULA

Your Target bonus x BPF X 80%        "BPF" - Business Performance Factor

+ Your Target bonus x APF X 20%      "APF" - Area Performance Factor

+ /- Individual Performance
  Adjustment (IPA)                   "IPA" - Individual Performance Adjustment

= YOUR BONUS AWARD

                                   ASSUMPTIONS

-     Business Unit Performance Factor (BPF) is 100%; Area Performance Factor
      (APF) is 100%

-     Target Bonus is $7,000 (represents a base salary of $70,000 X 10% AIP
      target)

Illustration of Bonus Payouts

<TABLE>
<CAPTION>
                                                        Individual Performance Rating
---------------------------------------------------------------------------------------------------------------------
                             "A" Performance                  "B" PERFORMANCE                   "C" PERFORMANCE
BUSINESS AND AREA      ----------------------------------------------------------------------------------------------
   PERFORMANCE                 IPA: + 30% *                     IPA: + 10% *                      IPA: - 20% *
=================      ==============================================================================================
<S>          <C>       <C>                              <C>                              <C>
                       $7,000 X 100% X 80% = $5,600     $7,000 X 100% X 80% = $5,600     $7,000 X 100% X 80% = $5,600
BPF:         APF:      $7,000 X 100% X 20% = $1,400     $7,000 X 100% X 20% = $1,400     $7,000 X 100% X 20% = $1,400
100%         100%      $7,000 X        30% = $2,100     $7,000 X        10% = $  700     $7,000 X       -20% =($1,400)
                                             ------                           ------                           ------
                                             $9,100                           $7,700                           $5,600
</TABLE>

* Represents a sample of the Individual Performance Adjustments

2003 PMP - DEFINITIONS OF PERFORMANCE RATINGS:

A     RESULTS AND BUSINESS BEHAVIORS SIGNIFICANTLY EXCEED PERFORMANCE STANDARDS

B     RESULTS AND BUSINESS BEHAVIORS FULLY MEET PERFORMANCE STANDARDS

C     RESULTS AND BUSINESS BEHAVIORS DID NOT MEET PERFORMANCE STANDARDS

NR    HIRED ON OR AFTER OCTOBER 1 OF THE CURRENT YEAR.

                                     9 of 12

<PAGE>

                                   APPENDIX C
                    EXCLUSIONS FROM ELIGIBILITY UNDER THE AIP

1.    Employees of the following subsidiaries of the Kellogg Company are not
      eligible to participate:

   NORTH AMERICA

   -  Argkel, Inc - Battle Creek, MI

   -  Ensemble Functional Food Company - Battle Creek, MI

   -  Gollek Inc. - Battle Creek, MI

   -  K-One Inc. - Battle Creek, MI

   -  K-Two Inc. - Battle Creek, MI

   -  Keeb Canada Inc. - Rexdale, Ontario, Canada

   -  Kelarg Inc. - Battle Creek, MI

   -  Kellogg Asia Inc. - Battle Creek, MI

   -  Kellogg Brasil Inc. - Battle Creek, MI

   -  Kellogg Chile Inc. - Battle Creek, MI

   -  Kellogg Fearn Inc. - Battle Creek, MI

   -  Kellogg Latvia Inc. - Battle Creek, MI

   -  Kellogg Sales Company - Battle Creek, MI

   -  Kellogg Services Group Inc. - Battle Creek, MI

   -  KFSC Inc. - Barbados

   -  McCamly Plaza Hotel Inc. - Battle Creek, MI

   -  Mountain Top Baking Company - Battle Creek, MI

   -  Trafford Park Insurance Limited - Bermuda

   -  Kellogg's Malaysia Manufacturing SDN. BHD, Kuala Lumpur, Malaysia
      (subsidiary of Kellogg Canada)

   -  Special Foods Investment Company (subsidiary of Worthington Foods Inc.)

   -  Kellogg A$, Cayman Islands

   -  Kellogg Yen, Cayman Islands

   -  Kellogg Bolivar, Cayman Islands

   -  Kellogg C$, Cayman Islands

   -  Kellogg Euro, Cayman Islands

   -  Kellogg Sterling, Cayman Islands

   -  Kellogg Mpeso, Cayman Islands

   -  Kellogg Talbot Limited - Battle Creek, MI

   ASIA PACIFIC

   -  Kellogg Asia Pacific Limited, Hong Kong

   -  Kellogg (N.Z.) Limited - Auckland, New Zealand (subsidiary of Kellogg
      Australia)

   -  Kellogg Superannuation Pty. Ltd. - Sydney, Australia (subsidiary of
      Kellogg Australia)

   -  Kellogg Project 1995 (Pty.) Ltd. - Springs, South Africa (subsidiary of
      South Africa)

   -  Worthington Australia (subsidiary of Worthington Foods, Inc.)

   -  Kellogg Asia Marketing (Shanghai) Trading Co. Ltd., Shanghai

                                    10 of 12

<PAGE>

   EUROPE

   -  Gollek B.V. - Amsterdam, The Netherlands

   -  Favorite Food Products Limited - Manchester, England (subsidiary of
      Kellogg Great Britain)

   -  Garden City Bakery Limited - Manchester, England (subsidiary of Lender's
      Bakery Limited)

   -  Kelcone Limited - Aylesbury, England (subsidiary of Kellogg Great Britain)

   -  Kelcorn Limited - Manchester, England (subsidiary of Kellogg Great
      Britain)

   -  Kellogg Talbot Limited - Manchester, England

   -  Kellogg Manchester Limited - Manchester, England Kelf Limited -
      Manchester, England

   -  Kellogg U.K. Holding Company Limited - Manchester, England

   -  Kelmill Limited - Liverpool, England (subsidiary of Kellogg Great Britain)

   -  Kelpac Limited - Manchester, England (subsidiary of Kellogg Great Britain)

   -  Lender's Bakery Limited - Manchester, England (subsidiary of Kellogg U.K.
      Holding)

   -  Saragusa Frozen Foods Limited - Manchester, England (subsidiary of Kellogg
      Great Britain)

   -  Gebrueder Nielsen Reimuehlen und Starerke-Fabrik mit Beschraenkter Haftung
      - Bremen, Germany (subsidiary of Kellogg Deutschland)

   -  Reis~und Handles AG Unterstuetzungskasse GmbH - Bremen, Germany
      (subsidiary of Kellogg Deutschland)

   -  Kellogg (Hungary) Trading Limited Liability Company - Budapest, Hungary

   -  Kellogg Latvia Inc. - Riga, Latvia

   -  Kellogg (Poland) Sp. zo.o - Warsaw, Poland

   -  NK Leasing - Svendborg, Denmark (subsidiary of Nordisk Kellogg's A/S)

   LATIN AMERICA

   -  Gollek, S.A. - Caracas, Venezuela (subsidiary of Alimentos Kellogg)

2.    The following employees of the Keebler Foods Company or Keebler Company or
any of its subsidiaries are not eligible to participate:

   -  A Non-Exempt Employee who is employed by the Keebler Business Unit or the
      Food Away From Home ("FAFH") Business Unit

   -  An FAFH employees who is a participants in the FAFH Sales Incentive Plan

   -  A Convenience, Vending, Drug ("CVD") employee who is a participant in one
      of various CVD sales or other incentive plans including, but not limited
      to any sales, marketing or vending employee

   -  Any employee in the Keebler Direct Store Door Division ("DSD") who is a
      participant in one of various DSD incentive plans including, but not
      limited to any sales, customer marketing, or distribution center employee

   -  Any other Keebler Business Unit employee who is a participant in any other
      Keebler Business Unit incentive plan, including but not limited to Murray
      Baking Company sales incentive plans, Mother's Baking Company sales
      incentive plans, Mondo Baking Company incentive plans, and Retail
      Specialty Brands incentive plans

   -  Any other employee who is of a type in the Keebler Business Unit who is
      specifically declared ineligible by the CEO, such as Student Sales
      Representatives

   -  Any other employee deemed ineligible in the sole discretion of the CEO

   KEEBLER FOODS COMPANY SUBSIDIARIES

   -  Keebler Leasing Corp. - Elmhurst, IL

   -  Keebler Funding Corporation - Elmhurst, IL

   -  Shaffer, Clarke & Co., Inc. - Elmhurst, IL

                                    11 of 12

<PAGE>

   -  Johnston's Ready Crust Company - Elmhurst, IL

   -  Bake-Line Products Inc. - Des Plaines, IL

   -  BDH, Inc. - Cary, NC

   -  AQFTM, Inc. - Cary, NC

   -  Cary Land Corporation - Cary, NC

   KEEBLER COMPANY SUBSIDIARIES

   -  Hollow Tree Company - Elmhurst, IL

   -  Keebler Cookie and Cracker Company - Elmhurst, IL

   -  Illinois Baking Corporation - Elmhurst, IL

   -  Keebler H.C., Inc. - Elmhurst, IL

   -  Steamboat Corporation - Elmhurst, IL

   -  Keebler Foreign Sales Corporation - Elmhurst, IL

   -  Keebler-Georgia Inc. - Elmhurst, IL

   -  Keebler International Prep Track & Field Invitational Foundation -
      Elmhurst, IL

   -  Keebler Company Foundation Hollow Tree Financial Company, L.L.C.

   -  Keebler Assets Company, L.L.C. - Elmhurst, IL (is owned by Keebler Co.
      34%, Keebler-Georgia 33% and Keebler Leasing Corp. 33%)

   -  President Baking Company, L.L.C. - Atlanta, Georgia

   -  Mother's Cookie Company, L.L.C. - Louisville, KY

   -  Famous Amos Chocolate Chip Cookie Company, L.L.C.

   -  Barbara Dee Cookie Company, L.L.C. - Louisville, KY

   -  Murray Biscuit Company, L.L.C. - Atlanta, GA

   -  Little Brownie Bakers, L.L.C. - Louisville, KY

   -  Sunshine Biscuits, L.L.C. - Elmhurst, IL

                                    12 of 12

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