Document:

EX-10.3

Exhibit 10.3

MYFAMILY.COM, INC.

EXECUTIVE STOCK PLAN

(Effective June 18, 2004)

     1. Purposes of the Plan. The purposes of this Stock Plan are to attract and retain
the best available personnel for positions of substantial responsibility, to provide additional
incentive to Employees, Directors and Consultants and to promote the success of the Company’s
business. Options granted under the Plan may be Incentive Stock Options or Nonstatutory Stock
Options, as determined by the Administrator at the time of grant. Stock Purchase Rights may also
be granted under the Plan.

     2. Definitions. As used herein, the following definitions shall apply:

          (a) “Administrator” means the Board or any of its Committees as shall be administering
the Plan in accordance with Section 4 hereof.

          (b) “Applicable Laws” means the requirements relating to the administration of stock
option plans under U.S. state corporate laws, U.S. federal and state securities laws, the Code, any
stock exchange or quotation system on which the Common Stock is listed or quoted and the applicable
laws of any foreign country or jurisdiction where Options or Stock Purchase Rights are granted
under the Plan.

          (c) “Board” means the Board of Directors of the Company.

          (d) “Code” means the Internal Revenue Code of 1986, as amended.

          (e) “Committee” means a committee of Directors appointed by the Board in accordance
with Section 4 hereof.

          (f) “Common Stock” means the common stock of the Company.

          (g) “Company” means MyFamily.com, Inc., a Delaware corporation.

          (h) “Consultant” means any person who is engaged by the Company or any Parent or
Subsidiary to render consulting or advisory services to such entity.

          (i) “Director” means a member of the Board.

          (j) “Employee” means any person, including officers and Directors, employed by the
Company or any Parent or Subsidiary of the Company. A Service Provider shall not cease to be an
Employee in the case of (i) any leave of absence approved by the Company or (ii) transfers between
locations of the Company or between the Company, its Parent, any Subsidiary, or any successor. For
purposes of Incentive Stock Options, no such leave may exceed ninety days, unless reemployment upon
expiration of such leave is guaranteed by statute or contract. If

 

 

reemployment upon expiration of
a leave of absence approved by the Company is not so guaranteed, on the 181st day of such leave any
Incentive Stock Option held by the Optionee shall cease to be treated as an Incentive Stock Option
and shall be treated for tax purposes as a Nonstatutory Stock Option. Neither service as a
Director nor payment of a director’s fee by the Company shall be sufficient to constitute
“employment” by the Company.

          (k) “Exchange Act” means the Securities Exchange Act of 1934, as amended.

          (l) “Fair Market Value” means, as of any date, the value of Common Stock determined as
follows:

               (i) If the Common Stock is listed on any established stock exchange or a national market
system, including without limitation the Nasdaq National Market or The Nasdaq SmallCap Market of
The Nasdaq Stock Market, its Fair Market Value shall be the closing sales price for such stock (or
the closing bid, if no sales were reported) as quoted on such exchange or system for the last
market trading day prior to the time of determination, as reported in The Wall Street Journal or
such other source as the Administrator deems reliable;

               (ii) If the Common Stock is regularly quoted by a recognized securities dealer but selling
prices are not reported, its Fair Market Value shall be the mean between the high bid and low asked
prices for the Common Stock on the last market trading day prior to the day of determination; or

               (iii) In the absence of an established market for the Common Stock, the Fair Market Value
thereof shall be determined in good faith by the Administrator.

          (m) “Incentive Stock Option” means an Option intended to qualify as an incentive stock
option within the meaning of Section 422 of the Code.

          (n) “Nonstatutory Stock Option” means an Option not intended to qualify as an
Incentive Stock Option.

          (o) “Option” means a stock option granted pursuant to the Plan.

          (p) “Option Agreement” means a written or electronic agreement between the Company and
an Optionee evidencing the terms and conditions of an individual Option grant. The Option
Agreement is subject to the terms and conditions of the Plan.

          (q) “Option Exchange Program” means a program whereby outstanding Options are
exchanged for Options with a lower exercise price.

          (r) “Optioned Stock” means the Common Stock subject to an Option or a Stock Purchase
Right.

          (s) “Optionee” means the holder of an outstanding Option or Stock Purchase Right
granted under the Plan.

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          (t) “Parent” means a “parent corporation,” whether now or hereafter existing, as
defined in Section 424(e) of the Code.

          (u) “Plan” means this Executive Stock Plan.

          (v) “Restricted Stock” means shares of Common Stock acquired pursuant to a grant of a
Stock Purchase Right under Section 10 below.

          (w) “Service Provider” means an Employee, Director or Consultant.

          (x) “Share” means a share of the Common Stock, as adjusted in accordance with Section
12 below.

          (y) “Stock Purchase Right” means a right to purchase Common Stock pursuant to Section
10 below.

          (z) “Subsidiary” means a “subsidiary corporation,” whether now or hereafter existing,
as defined in Section 424(f) of the Code.

     3. Stock Subject to the Plan. Subject to the provisions of Section 12 of the Plan,
the maximum aggregate number of Shares which may be subject to option and sold under the Plan is
20,755,246 Shares. The Shares may be authorized but unissued, or reacquired Common Stock.

          If an Option or Stock Purchase Right expires or becomes unexercisable without having been
exercised in full, or is surrendered pursuant to an Option Exchange Program, the unpurchased Shares
which were subject thereto shall become available for future grant or sale under the Plan (unless
the Plan has terminated). However, Shares that have actually been issued under the Plan, upon
exercise of either an Option or Stock Purchase Right, shall not be returned to the Plan and shall
not become available for future distribution under the Plan, except that if Shares of Restricted
Stock are repurchased by the Company at their original purchase price, such Shares shall become
available for future grant under the Plan.

     4. Administration of the Plan.

          (a) The Plan shall be administered by the Board or a Committee appointed by the Board, which
Committee shall be constituted to comply with Applicable Laws.

          (b) Powers of the Administrator. Subject to the provisions of the Plan and, in the
case of a Committee, the specific duties delegated by the Board to such Committee, and subject to
the approval of any relevant authorities, the Administrator shall have the authority in its
discretion:

               (i) to determine the Fair Market Value;

               (ii) to select the Service Providers to whom Options and Stock Purchase Rights may from time
to time be granted hereunder;

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               (iii) to determine the number of Shares to be covered by each such award granted hereunder;

               (iv) to approve forms of agreement for use under the Plan;

               (v) to determine the terms and conditions of any Option or Stock Purchase Right granted
hereunder. Such terms and conditions include, but are not limited to, the exercise price, the time
or times when Options or Stock Purchase Rights may be exercised (which may be based on performance
criteria), any vesting acceleration or waiver of forfeiture restrictions, and any restriction or
limitation regarding any Option or Stock Purchase Right of the Common Stock relating thereto, based
in each case on such factors as the Administrator, in its sole discretion, shall determine;

               (vi) to determine whether and under what circumstances an Option may be settled in cash under
subsection 9(e) instead of Common Stock;

               (vii) to reduce the exercise price of any Option to the then current Fair Market Value if the
Fair Market Value of the Common Stock covered by such Option has declined since the date the Option
was granted;

               (viii) to initiate an Option Exchange Program;

               (ix) to prescribe, amend and rescind rules and regulations relating to the Plan, including
rules and regulations relating to sub-plans established for the purpose of qualifying for preferred
tax treatment under foreign tax laws;

               (x) to allow Optionees to satisfy withholding tax obligations by electing to have the Company
withhold from the Shares to be issued upon exercise of an Option or Stock Purchase Right that
number of Shares having a Fair Market Value equal to the amount required to be withheld. The Fair
Market Value of the Shares to be withheld shall be determined on the date that the amount of tax to
be withheld is to be determined. All
elections by Optionees to have Shares withheld for this purpose shall be made in such form and
under such conditions as the Administrator may deem necessary or advisable; and

               (xi) to construe and interpret the terms of the Plan and awards granted pursuant to the Plan.

          (c) Effect of Administrator’s Decision. All decisions, determinations and
interpretations of the Administrator shall be final and binding on all Optionees.

     5. Eligibility.

          (a) Nonstatutory Stock Options and Stock Purchase Rights may be granted to Service Providers.
Incentive Stock Options may be granted only to Employees.

          (b) Each Option shall be designated in the Option Agreement as either an Incentive Stock
Option or a Nonstatutory Stock Option. However, notwithstanding such designation, to the extent
that the aggregate Fair Market Value of the Shares with respect to

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which Incentive Stock Options
are exercisable for the first time by the Optionee during any calendar year (under all plans of the
Company and any Parent or Subsidiary) exceeds $100,000, such Options shall be treated as
Nonstatutory Stock Options. For purposes of this Section 5(b), Incentive Stock Options shall be
taken into account in the order in which they were granted. The Fair Market Value of the Shares
shall be determined as of the time the Option with respect to such Shares is granted.

          (c) Neither the Plan nor any Option or Stock Purchase Right shall confer upon any Optionee any
right with respect to continuing the Optionee’s relationship as a Service Provider with the
Company, nor shall it interfere in any way with his or her right or the Company’s right to
terminate such relationship at any time, with or without cause.

     6. Term of Plan. Subject to Section 18 of the Plan, the Plan shall become effective
upon its adoption by the Board. It shall continue in effect for a term of ten (10) years unless
sooner terminated under Section 14 of the Plan.

     7. Term of Option. The term of each Option shall be stated in the Option Agreement;
provided, however, that the term shall be no more than ten (10) years from the date of grant
thereof. In the case of an Incentive Stock Option granted to an Optionee who, at the time the
Option is granted, owns stock representing more than ten percent (10%) of the voting power of all
classes of stock of the Company or any Parent or Subsidiary, the term of the Option shall be five
(5) years from the date of grant or such shorter term as may be provided in the Option Agreement.

     8. Option Exercise Price and Consideration.

          (a) The per share exercise price for the Shares to be issued upon exercise of an Option shall
be such price as is determined by the Administrator, but shall be subject to the following:

               (i) In the case of an Incentive Stock Option

                    (A) granted to an Employee who, at the time of grant of such Option, owns stock representing
more than ten percent (10%) of the voting power of all classes of stock of the Company or any
Parent or Subsidiary, the exercise price shall be no less than 110% of the Fair Market Value per
Share on the date of grant.

                    (B) granted to any other Employee, the per Share exercise price shall be no less than 100% of
the Fair Market Value per Share on the date of grant.

               (ii) In the case of a Nonstatutory Stock Option, the per Share exercise price shall be
determined by the Administrator.

               (iii) Notwithstanding the foregoing, Options may be granted with a per Share exercise price
other than as required above pursuant to a merger or other corporate transaction.

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          (b) The consideration to be paid for the Shares to be issued upon exercise of an Option,
including the method of payment, shall be determined by the Administrator (and, in the case of an
Incentive Stock Option, shall be determined at the time of grant). Such consideration may consist
of (1) cash, (2) check, (3) promissory note, (4) other Shares which (x) in the case of Shares
acquired upon exercise of an Option, have been owned by the Optionee for more than six months on
the date of surrender, and (y) have a Fair Market Value on the date of surrender equal to the
aggregate exercise price of the Shares as to which such Option shall be exercised, (5)
consideration received by the Company under a cashless exercise program implemented by the Company
in connection with the Plan, or (6) any combination of the foregoing methods of payment. In making
its determination as to the type of consideration to accept, the Administrator shall consider if
acceptance of such consideration may be reasonably expected to benefit the Company.

     9. Exercise of Option.

          (a) Procedure for Exercise; Rights as a Stockholder. Any Option granted hereunder
shall be exercisable according to the terms hereof at such times and under such conditions as
determined by the Administrator and set forth in the Option Agreement. Unless the Administrator
provides otherwise, vesting of Options granted hereunder shall be tolled during any unpaid leave of
absence. An Option may not be exercised for a fraction of a Share.

               An Option shall be deemed exercised when the Company receives: (i) written or electronic
notice of exercise (in accordance with the Option Agreement) from the person entitled to exercise
the Option, and (ii) full payment for the Shares with respect to which the Option is exercised.
Full payment may consist of any consideration and method of payment authorized by the Administrator
and permitted by the Option Agreement and the Plan. Shares issued upon exercise of an Option shall
be issued in the name of the Optionee or, if requested by the Optionee, in the name of the Optionee
and his or her spouse. Until the Shares are issued (as evidenced by the appropriate entry on the
books of the Company or of a duly authorized transfer agent of the Company), no right to vote or
receive dividends or any other rights as a stockholder shall exist with respect to the Shares,
notwithstanding the exercise of the Option. The Company shall issue (or cause to be issued) such
Shares promptly after the Option is exercised. No adjustment will be made for a dividend or other
right for which the record date is prior to the date the Shares are issued, except as provided in
Section 12 of the Plan.

               Exercise of an Option in any manner shall result in a decrease in the number of Shares
thereafter available, both for purposes of the Plan and for sale under the Option, by the number of
Shares as to which the Option is exercised.

          (b) Termination of Relationship as a Service Provider. If an Optionee ceases to be a
Service Provider, such Optionee may exercise his or her Option within such period of time as is
specified in the Option Agreement (of at least thirty (30) days) to the extent that the Option is
vested on the date of termination (but in no event later than the expiration of the term of the
Option as set forth in the Option Agreement). In the absence of a specified time in the Option
Agreement, the Option shall remain exercisable for three (3) months following the Optionee’s
termination. If, on the date of termination, the Optionee is not vested as to his or her entire
Option, the Shares covered by the unvested portion of the Option shall revert to the Plan.

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If,
after termination, the Optionee does not exercise his or her Option within the time specified by
the Administrator, the Option shall terminate, and the Shares covered by such Option shall revert
to the Plan.

          (c) Disability of Optionee. If an Optionee ceases to be a Service Provider as a
result of the Optionee’s total and permanent disability, as defined in Section 22(e)(3) of the
Code, the Optionee may exercise his or her Option within such period of time as is specified in the
Option Agreement to the extent the Option is vested on the date of termination (but in no event
later than the expiration of the term of such Option as set forth in the Option Agreement). In the
absence of a specified time in the Option Agreement, the Option shall remain exercisable for twelve
(12) months following the Optionee’s termination. If, on the date of termination, the Optionee is
not vested as to his or her entire Option, the Shares covered by the unvested portion of the Option
shall revert to
the Plan. If, after termination, the Optionee does not exercise his or her Option within the
time specified herein, the Option shall terminate, and the Shares covered by such Option shall
revert to the Plan.

          (d) Death of Optionee. If an Optionee dies while a Service Provider, the Option may
be exercised within such period of time as is specified in the Option Agreement (but in no event
later than the expiration of the term of such Option as set forth in the Notice of Grant), by the
Optionee’s estate or by a person who acquires the right to exercise the Option by bequest or
inheritance, but only to the extent that the Option is vested on the date of death. In the absence
of a specified time in the Option Agreement, the Option shall remain exercisable for twelve (12)
months following the Optionee’s termination. If, at the time of death, the Optionee is not vested
as to his or her entire Option, the Shares covered by the unvested portion of the Option shall
immediately revert to the Plan. The Option may be exercised by the executor or administrator of
the Optionee’s estate or, if none, by the person(s) entitled to exercise the Option under the
Optionee’s will or the laws of descent or distribution. If the Option is not so exercised within
the time specified herein, the Option shall terminate, and the Shares covered by such Option shall
revert to the Plan.

          (e) Buyout Provisions. The Administrator may at any time offer to buy out for a
payment in cash or Shares, an Option previously granted, based on such terms and conditions as the
Administrator shall establish and communicate to the Optionee at the time that such offer is made.

     10. Stock Purchase Rights.

          (a) Rights to Purchase. Stock Purchase Rights may be issued either alone, in addition
to, or in tandem with other awards granted under the Plan and/or cash awards made outside of the
Plan. After the Administrator determines that it will offer Stock Purchase Rights under the Plan,
it shall advise the offeree in writing or electronically of the terms, conditions and restrictions
related to the offer, including the number of Shares that such person shall be entitled to
purchase, the price to be paid, and the time within which such person must accept such offer. The
offer shall be accepted by execution of a Restricted Stock purchase agreement in the form
determined by the Administrator.

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          (b) Repurchase Option. Unless the Administrator determines otherwise, the Restricted
Stock purchase agreement shall grant the Company a repurchase option exercisable upon the voluntary
or involuntary termination of the purchaser’s service with the Company for any reason (including
death or disability). The purchase price for Shares repurchased pursuant to the Restricted Stock
purchase agreement shall be the original price paid by the purchaser and may be paid by
cancellation of any indebtedness of the purchaser to the Company. The repurchase option shall
lapse at such rate as the Administrator may determine.

          (c) Other Provisions. The Restricted Stock purchase agreement shall contain such
other terms, provisions and conditions not inconsistent with the Plan as may be determined by the
Administrator in its sole discretion.

          (d) Rights as a Stockholder. Once the Stock Purchase Right is exercised, the
purchaser shall have rights equivalent to those of a stockholder and shall be a stockholder when
his or her purchase is entered upon the records of the duly authorized transfer agent of the
Company. No adjustment shall be made for a dividend or other right for which the record date is
prior to the date the Stock Purchase Right is exercised, except as provided in Section 12 of the
Plan.

     11. Non-Transferability of Options and Stock Purchase Rights. Unless determined
otherwise by the Administrator, Options and Stock Purchase Rights may not be sold, pledged,
assigned, hypothecated, transferred, or disposed of in any manner other than by will or by the laws
of descent or distribution and may be exercised, during the lifetime of the Optionee, only by the
Optionee. If the Administrator makes an Option or Stock Purchase Right transferable, such Option
or Stock Purchase Right shall contain such additional terms and conditions as the Administrator
deems appropriate.

     12. Adjustments Upon Changes in Capitalization, Merger or Asset Sale.

          (a) Changes in Capitalization. Subject to any required action by the stockholders of
the Company, the number of shares of Common Stock covered by each outstanding Option or Stock
Purchase Right, and the number of shares of Common Stock which have been authorized for issuance
under the Plan but as to which no Options or Stock Purchase Rights have yet been granted or which
have been returned to the Plan upon cancellation or expiration of an Option or Stock Purchase
Right, as well as the price per share of Common Stock covered by each such outstanding Option or
Stock Purchase Right, shall be proportionately adjusted for any increase or decrease in the number
of issued shares of Common Stock resulting from a stock split, reverse stock split, stock dividend,
combination or reclassification of the Common Stock, or any other increase or decrease in the
number of issued shares of Common Stock effected without receipt of consideration by the Company.
The conversion of any convertible securities of the Company shall not be deemed to have been
“effected without receipt of consideration.” Such adjustment shall be made by the Board, whose
determination in that respect shall be final, binding and conclusive. Except as expressly provided
herein, no issuance by the Company of shares of stock of any class, or securities convertible into
shares of stock of any class, shall affect, and no adjustment by reason thereof shall be made with
respect to, the number or price of shares of Common Stock subject to an Option or Stock Purchase
Right.

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          (b) Dissolution or Liquidation. In the event of the proposed dissolution or
liquidation of the Company, the Administrator shall notify each Optionee as soon as practicable
prior to the effective date of such proposed transaction. The Administrator in its discretion may
provide for an Optionee to have the right to exercise his or her Option until fifteen (15) days
prior to such transaction as to all of the Optioned Stock covered thereby, including Shares as to
which the Option would not otherwise be exercisable. In addition, the Administrator may provide
that any Company repurchase option applicable to any Shares purchased upon exercise of an Option or
Stock Purchase Right shall lapse as to all such Shares, provided the proposed dissolution or
liquidation takes place at the time and in the manner contemplated. To the extent it has not been
previously exercised, an Option or Stock Purchase Right will terminate immediately prior to the
consummation of such proposed action.

          (c) Merger or Asset Sale. In the event of a consolidation, merger or reorganization,
or any transaction or series of related transactions in which the stockholders of the Company
immediately prior to such consolidation, merger or reorganization own less than 50% of the voting
power of the Company, the surviving entity or the entity that controls such surviving entity
immediately after such consolidation, merger or reorganization, or the sale of substantially all of
the assets of the Company, the vesting of each outstanding Option and Stock Purchase Right shall
accelerate twelve (12) months and be assumed or an equivalent option or right substituted by the
successor corporation or a Parent or Subsidiary of the successor corporation. In the event that
the successor corporation refuses to assume or substitute for the Option or Stock Purchase Right,
the Optionee shall fully vest in and have the right to exercise the Option or Stock Purchase Right
as to all of the Optioned Stock, including Shares as to which it would not otherwise be vested or
exercisable. If an Option or Stock Purchase Right becomes fully vested and exercisable in lieu of
assumption or substitution in the event of a merger or sale of assets, the Administrator shall
notify the Optionee in writing or electronically that the Option or Stock Purchase Right shall be
fully exercisable for a period of fifteen (15) days from the date of such notice, and the Option or
Stock Purchase Right shall terminate upon the expiration of such period. For the purposes of this
paragraph, the Option or Stock Purchase Right shall be considered assumed if, following the merger
or sale of assets, the option or right confers the right to purchase or receive, for each Share of
Optioned Stock subject to the Option or Stock Purchase Right immediately prior to the merger or
sale of assets, the consideration (whether stock, cash, or other securities or property) received
in the merger or sale of assets by holders of Common Stock for each Share held on the effective
date of the transaction (and if holders were offered a choice of consideration, the type of
consideration chosen by the holders of a majority of the outstanding Shares); provided, however,
that if such consideration received in the merger or sale of assets is not solely common stock of
the successor corporation or its Parent, the Administrator may, with the consent of the successor
corporation, provide for the consideration to be received upon the exercise of the Option or Stock
Purchase Right, for each Share of Optioned Stock subject to the Option or Stock Purchase Right, to
be solely common stock of the successor corporation or its Parent equal in fair market value to the
per share consideration received by holders of Common Stock in the merger or sale of assets.

     13. Time of Granting Options and Stock Purchase Rights. The date of grant of an
Option or Stock Purchase Right shall, for all purposes, be the date on which the Administrator
makes the determination granting such Option or Stock Purchase Right, or such other date as is
determined by the Administrator. Notice of the determination shall be given to each Service

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Provider to whom an Option or Stock Purchase Right is so granted within a reasonable time after the
date of such grant.

     14. Amendment and Termination of the Plan.

          (a) Amendment and Termination. The Board may at any time amend, alter, suspend or
terminate the Plan.

          (b) Stockholder Approval. The Board shall obtain stockholder approval of any Plan
amendment to the extent necessary and desirable to comply with Applicable Laws.

          (c) Effect of Amendment or Termination. No amendment, alteration, suspension or
termination of the Plan shall impair the rights of any Optionee, unless mutually agreed otherwise
between the Optionee and the Administrator, which agreement must be in writing and signed by the
Optionee and the Company. Termination of the Plan shall not affect the Administrator’s ability to
exercise the powers granted to it hereunder with respect to Options granted under the Plan prior to
the date of such termination.

     15. Conditions Upon Issuance of Shares.

          (a) Legal Compliance. Shares shall not be issued pursuant to the exercise of an
Option unless the exercise of such Option and the issuance and delivery of such Shares shall comply
with Applicable Laws and shall be further subject to the approval of counsel for the Company with
respect to such compliance.

          (b) Investment Representations. As a condition to the exercise of an Option, the
Administrator may require the person exercising such Option to represent and warrant at the time of
any such exercise that the Shares are being purchased only for investment and without any present
intention to sell or distribute such Shares if, in the opinion of counsel for the Company, such a
representation is required.

     16. Inability to Obtain Authority. The inability of the Company to obtain authority
from any regulatory body having jurisdiction, which authority is deemed by the Company’s counsel to
be necessary to the lawful issuance and sale of any Shares hereunder, shall relieve the Company of
any liability in respect of the failure to issue or sell such Shares as to which such requisite
authority shall not have been obtained.

     17. Reservation of Shares. The Company, during the term of this Plan, shall at all
times reserve and keep available such number of Shares as shall be sufficient to satisfy the
requirements of the Plan.

     18. Stockholder Approval. The Plan shall be subject to approval by the stockholders
of the Company within twelve (12) months after the date the Plan is adopted. Such stockholder
approval shall be obtained in the degree and manner required under Applicable Laws.

10EX-10.4

Exhibit
10.4

GENERATIONS HOLDING, INC. 

2008 STOCK PURCHASE AND OPTION PLAN

     1. Purpose of Plan. This 2008 Stock Purchase and Option Plan (the “Plan”) of
Generations Holding, Inc., a Delaware corporation (the “Company”), is designed to provide
incentives to such present and future executives, directors, consultants, advisors and key
employees of the Company or its Subsidiaries (“Participants”), as may be selected in the
sole discretion of the Committee (or, in the absence of the Committee, the Board), through the
grant of Options by the Company to Participants. This Plan is intended to advance the best
interests of the Company by providing those persons who have a substantial responsibility for its
management and growth with additional incentives by allowing them to acquire an ownership interest
in the Company and thereby encouraging them to contribute to the success of the Company and to
continue to provide services to or remain employed by the Company and/or its Subsidiaries (as the
case may be). The availability and offering of Options under the Plan also increases the Company’s
ability to attract and retain individuals of exceptional managerial talent upon whom, in large
measure, the sustained progress, growth and profitability of the Company depends. This Plan is a
compensatory benefit plan within the meaning of Rule 701 of the Securities Act, and, unless and
until the Company’s Common Stock is publicly traded, the issuance of shares of Common Stock
pursuant to any Options granted hereunder and the issuance of any other Common Stock pursuant to
this Plan are, to the extent permitted by federal securities laws, intended to qualify for the
exemption (the “Exemption”) from registration under Rule 701 of the Securities Act. In the
event that any provision of the Plan would cause any Option granted under the Plan to not qualify
for the Exemption, the Plan shall be deemed automatically amended to the extent necessary to cause
all Options granted under the Plan to qualify for the Exemption.

     2. Definitions. Certain terms used in this Plan have the meanings set forth below:

     “Affiliate” of a Person means any other Person, entity or investment fund controlling,
controlled by or under common control with such Person and, in the case of a Person which is a
partnership or limited liability company, any partner or member, respectively, of such Person.

     “Board” means the Company’s board of directors.

     “Cause” shall have the meaning ascribed to such term in any written employment
agreement between the Company or any Subsidiary of the Company and such Participant, or in the
absence of any such written agreement, shall mean (a) the commission of a felony or any other act
or omission involving dishonesty, disloyalty or fraud with respect to the Company or any of its
Subsidiaries or any of their customers, suppliers or any other material business relations, or any
other crime involving moral turpitude, (b) conduct tending to bring the Company or any of its
Subsidiaries into public disgrace or disrepute, (c) repeated failure or inability to perform duties
and/or obligations as reasonably directed by the Board, senior executive officers or their
respective designees, (d) gross negligence or willful misconduct with respect to the Company or any
of its Subsidiaries, (e) any other material breach of any written

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agreement between the Company and such Participant evidencing the grant of any Option or the
issuance of any Common Stock or any other written agreement between such Participant and the
Company or any Subsidiary or (f) failure to comply in any material respect (including, without
limitation, the Securities Act, the Securities Exchange Act of 1934, as amended, or any of the
rules or regulations promulgated under any of the foregoing laws).

     “Code” means the U.S. Internal Revenue Code of 1986, as amended, and the regulations
promulgated thereunder, as the same may be amended from time to time and any successor statute.

     “Committee” means the committee of the Board which may be designated by the Board to
administer the Plan. In the absence of the appointment of any such Committee, any action permitted
or required to be taken hereunder by the Committee shall be deemed to refer to the Board.

     “Common Stock” means the Company’s Common Stock, par value $0.001 per share.

     “Competitive Activity” means, during the term of any Participant’s employment with the
Company or any of its Subsidiaries and during the one-year period immediately following such
Participant’s Employment Termination Date, directly or indirectly owning any interest in, managing,
controlling, participating in, consulting with, rendering services for or in any manner engaging in
any business anywhere in the world competing with the products or services of the Company or its
Subsidiaries, as such products or services exist or are in process as of such Participant’s
Termination Date; provided that the passive ownership of not more than 2% of the
outstanding shares of any class of capital stock of a corporation which is publicly traded will not
be deemed to be a Competitive Activity, so long as such Participant has no active participation in
the business of such corporation.

     “Employee Shares” means, collectively, the Option Shares and the Purchased Shares.

     “Employment Termination Date” means the first date on which a Participant is no longer
employed, not including any notice period that may be required under local law (or in the case of a
Participant who was not an employee, the first date on which such Participant is no longer acting
as a director of, or consultant or advisor to, the Company or its Subsidiaries) by the Company or
its Subsidiaries for any reason.

     “Fair Market Value” of an Employee Share means the fair market value thereof as
determined in good faith by the Committee or, in the absence of the Committee, by the Board.

     “Independent Third Party” means any Person who, immediately prior to the contemplated
transaction, does not own in excess of 10% of the Company’s Common Stock on a fully diluted basis,
who is not controlling, controlled by or under common control with any such 10% owner of the
Company’s Common Stock and who is not the spouse or descendant (by birth or adoption) of any such
10% owner of the Company’s Common Stock.

     “Investors” means Spectrum Equity Investors V, L.P., Spectrum V Investment Managers’
Fund, L.P. and Spectrum Online Partners, LLC.

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     “IPO” means an initial public offering and sale of the Company’s Common Stock pursuant
to an effective registration statement under the Securities Act.

     “Option” means any option enabling the holder thereof to purchase any of the Company’s
Common Stock granted by the Committee (or, in the absence of the Committee, the Board) pursuant to
the provisions of this Plan. Options to be granted under this Plan may be incentive stock options
within the meaning of Section 422 of the Code (“Incentive Stock Options”) or in such other
form, consistent with this Plan, as the Committee (or, in the absence of the Committee, the Board)
may determine.

     “Option Shares” means the shares of the Company’s Common Stock acquired (or to be
acquired) pursuant to the exercise of any Option.

     “Original Cost” of each Employee Share will be equal to the price paid therefor (in
each case, as proportionally adjusted for all stock splits, stock dividends and other
recapitalizations affecting such shares of Common Stock subsequent to any such purchase).

     “Person” means an individual, a partnership, a corporation, a limited liability
company, an association, a joint share company, a trust, a joint venture, an unincorporated
organization and a governmental entity or any department, agency or political subdivision thereof.

     “Purchased Shares” means any shares of the Company’s Common Stock purchased by a
Participant pursuant to this Plan.

     “Sale of the Company” means any transaction involving the Company or its stockholders
and an Independent Third Party or affiliated group of Independent Third Parties pursuant to which
such party or parties acquire (a) a majority of the Company’s outstanding shares of capital stock
entitled to vote generally in the election of the Board (whether by merger, consolidation or sale
or transfer of the Company’s outstanding shares of capital stock or otherwise) or (b) all or
substantially all of the Company’s assets determined on a consolidated basis (for purposes hereof
“all or substantially all” shall have the meaning given such phrase in the Revised Model Business
Corporation Act).

     “Securities Act” means the U.S. Securities Act of 1933, as amended, and any successor
statute thereto.

     “Subsidiary” means, with respect to any Person, any corporation, limited liability
company, partnership, association or other business entity of which (a) if a corporation, a
majority of the total voting power of shares of stock entitled (without regard to the occurrence of
any contingency) to vote in the election of directors or trustees thereof is at the time owned or
controlled, directly or indirectly, by that Person or one or more Subsidiaries of that Person or a
combination thereof, or (b) if a limited liability company, partnership, association or other
business entity, a majority of the limited liability company, partnership or other similar
ownership interest thereof is at the time owned or controlled, directly or indirectly, by that
Person or one or more Subsidiaries of that Person or a combination thereof. For purposes hereof, a
Person or Persons shall be deemed to have a majority ownership interest in a limited liability
company, partnership, association or other business entity if such Person or Persons shall be
allocated a majority of the limited liability company, partnership, association or other business

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entity gains or losses or shall be or control the managing member, general partner or managing
director of such limited liability company, partnership, association or other business entity.

     “Termination Event” means the first to occur of (a) the consummation of a Sale of the
Company and (b) subsequent to the consummation of an IPO, the first date on which the Investors
collectively cease to own at least 25% of the aggregate number of shares of the Company’s Common
Stock held by such Investors as of the date of the IPO (as adjusted for any share split, share
combination or similar event involving the Company).

     “Unvested Shares” means any Employee Shares which are designated as Unvested Shares in
any separate written agreement with respect to Employee Shares between the Company and a
Participant.

     “Vested Shares” means any Employee Shares which are designated as or have become
vested shares in any separate written agreement with respect to Employee Shares between the Company
and a Participant and any Employee Shares which are not subject to any vesting requirements (e.g.,
shares of capital stock of the Company which have been acquired by the applicable Participant
whether pursuant to an Option or otherwise).

     3. Grant of Options. The Committee (or in the absence of the Committee, the Board)
shall have the right and power to grant to any Participant such Options at any time prior to the
termination of this Plan in such quantity, at such price, on such terms and subject to such
conditions that are consistent with this Plan and established by the Committee (or in the absence
of the Committee, the Board). Options granted under this Plan shall be subject to such terms and
conditions and evidenced by agreements entered into by and between the Company and the Participant
as shall be determined from time to time by the Committee (or, in the absence of the Committee, the
Board), which agreements may alter or supplement the provisions of the Plan. Any Participant
acquiring Common Stock pursuant to an Option shall be required to pay in full the acquisition price
related thereto.

     4. Sale of Stock. The Committee (or in the absence of the Committee, the Board) shall
have the power and authority to sell to any Participant Common Stock (or any other class of stock
of the Company then authorized) at any time prior to the termination of this Plan in such quantity,
at such price, on such terms and subject to such conditions that are consistent with this Plan and
established by the Committee (or in the absence of the Committee, the Board). Capital stock sold
under this Plan shall be subject to such terms and evidenced by agreements as shall be determined
from time to time by the Committee (or in the absence of the Committee, the Board). Any
Participant acquiring capital stock pursuant to this Plan shall be required to pay in full the
purchase price relating thereto.

     5. Administration of the Plan. The Committee (or, in the absence of the Committee,
the Board) shall have the power and authority to prescribe, amend and rescind rules and procedures
governing the administration of this Plan, including, but not limited to, the full power and
authority (a) to interpret the terms of this Plan, the terms of any Options granted under this Plan
and the rules and procedures established by the Committee (or, in the absence of the Committee, the
Board) governing any such Options, (b) to prescribe, amend and rescind rules and regulations
relating to the Plan, including rules and regulations as it deems necessary or

4

 

advisable to accommodate foreign government laws, regulatory requirements or practices
including, but not limited to, sub-plans established for the purpose of qualifying for preferred
tax treatment or securities law compliance under foreign laws, (c) to determine the rights of any
person under this Plan or the meaning of requirements imposed by the terms of this Plan or any rule
or procedure established by the Committee (or, in the absence of the Committee, the Board), (d) to
correct any defect or omission or reconcile any inconsistency in the Plan or in any Option granted
hereunder or with respect to any Common Stock sold hereunder, (e) to determine whether any Options
are subject to and/or comply with the requirements of Code Section 409A or the regulations
thereunder and (f) to make all other determinations and take all other actions necessary or
advisable for the implementation and administration of the Plan. Each action of the Committee or
the Board that is taken in good faith shall be binding on all persons.

     It is the Company’s intent that the Options not be treated as a nonqualified deferred
compensation plan that fails to meet the requirements of Section 409A(a)(2), (3) or (4) of the Code
and that any ambiguities in construction be interpreted in order to effectuate such intent.
Options under the Plan shall contain such terms as the Committee (or, in the absence of the
Committee, the Board) determines are appropriate to comply with the requirements of Section 409A of
the Code. However, neither the Company nor any of its Affiliates makes any representations with
respect to the application of Code Section 409A to the Options and, by the acceptance of the
Options, the Participant agrees to accept the potential application of Code Section 409A to the
Options and the tax consequences of the issuance, vesting, ownership, modification, adjustment,
exercise and disposition of the Options. In the event that, after the issuance of an Option under
the Plan, Section 409A of the Code or the regulations thereunder are amended, or the Internal
Revenue Service or Treasury Department issues additional guidance interpreting Section 409A of the
Code, the Committee (or, in the absence of the Committee, the Board) may modify the terms of any
such previously issued Option to the extent the Committee (or, in the absence of the Committee, the
Board) determines that such modification is necessary to comply with the requirements of Section
409A of the Code.

     6. Limitation on the Aggregate Number of Shares of Common Stock. The number of shares
of Common Stock issued under this Plan (including the number of shares of Common Stock with respect
to which Options may be granted under this Plan (and which may be issued upon the exercise or
payment thereof)) shall not exceed, in the aggregate, 9,725,000 shares of Common Stock;
provided that the type and the aggregate number of shares which may be subject to Options
shall be subject to adjustment in accordance with the provisions of Section 10 below;
provided further that the number of shares of Common Stock with respect to which
Incentive Stock Options may be granted under this Plan (and which may be issued upon the exercise
or payment thereof) shall not exceed, in the aggregate, 9,725,000 shares of Common Stock. If any
Options expire unexercised or unpaid or are canceled, terminated or forfeited in any manner without
the issuance of shares of Common Stock or payment thereunder, the shares with respect to which such
Options were granted shall again be available under this Plan. Similarly, if any shares of Common
Stock issued hereunder upon exercise of Options are repurchased hereunder, such shares shall again
be available under this Plan for reissuance as Options. Shares of Common Stock to be issued upon
exercise of the Options may be either authorized and unissued shares, treasury shares, or a
combination thereof, as the Committee (or, in the absence of the Committee, the Board) shall
determine.

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     7. Incentive Stock Options. Any of the Options to be granted hereunder may constitute
Incentive Stock Options within the meaning of Section 422 of the Code to the extent expressly
designated as such by the Committee or the Board. Only those Participants who are employees of the
Company or its Subsidiaries shall be eligible to receive incentive stock options within the meaning
of Section 422 of the Code. All Incentive Stock Options (i) shall have an exercise price per share
of Common Stock of not less than 100% of the Fair Market Value of such share on the date of grant,
(ii) shall not be exercisable more than ten years after the date of grant, (iii) shall not be
transferable other than by will or under the laws of descent and distribution and, during the
lifetime of the Participant to whom such Incentive Stock Options were granted, may be exercised
only by such Participant (or his guardian or legal representative) and (iv) shall be exercisable
only during the Participant’s employment by the Company or a Subsidiary; provided,
however, that the Committee may, in its discretion, provide at the time that an Incentive
Stock Option is granted that such Incentive Stock Option may be exercised for a period ending no
later than either (x) the termination of this Plan in the event of the Participant’s death while an
employee of the Company or a Subsidiary or (y) the date which is three months after the Employment
Termination Date for any other reason. The Committee’s discretion to extend the period during
which an Incentive Stock Option is exercisable shall only apply if and to the extent that (i) the
Participant was entitled to exercise such option on the date of termination and (ii) such option
would not have expired had the Participant continued to be employed by the Company or a Subsidiary.
To the extent that the aggregate Fair Market Value of shares with respect to which Incentive Stock
Options are exercisable for the first time by any individual during any calendar year exceeds
$100,000, such options shall be treated as options which are not Incentive Stock Options.

     8. Listing, Registration and Compliance with Laws and Regulations. Each Option shall
be subject to the requirement that if at any time the Committee (or, in the absence of the
Committee, the Board) shall determine, in its discretion, that the listing, registration or
qualification of the shares subject to the Option upon any securities exchange or under any
federal, state or foreign securities or other law or regulation, or the consent or approval of any
governmental regulatory body, is necessary or desirable as a condition to or in connection with the
granting of such Option or the issue or purchase of shares thereunder, no such Option may be
exercised or paid in shares of Common Stock in whole or in part unless such listing, registration,
qualification, consent or approval (a “Required Listing”) shall have been effected or
obtained, and the holder of each such Option will supply the Company with such certificates,
representations and information as the Company shall request which are reasonably necessary or
desirable in order for the Company to obtain such Required Listing, and shall otherwise cooperate
with the Company in obtaining such Required Listing. In the case of officers and other persons
subject to Section 16(b) of the Securities Exchange Act of 1934, as amended, the Committee (or, in
the absence of the Committee, the Board) may at any time impose any limitations upon the exercise
of an Option which, in the Committee’s discretion, are necessary or desirable in order to comply
with Section 16(b) and the rules and regulations thereunder.

     9. Cash Payments Upon Exercise. Subject to Section 18(d) below, Options may,
in the Committee’s (or, in the absence of the Committee, the Board’s) discretion, provide that the
holder thereof, as soon as practicable after the exercise of the Options, will receive, in lieu of
any issuance of shares of Common Stock, a cash payment in such amount as the Committee (or, in the
absence of the Committee, the Board) may determine, but not less than the excess of the Fair

6

 

Market Value of a share of Common Stock (on the date the holder recognizes taxable income)
over the Option’s exercise price multiplied by the number of shares as to which the Option is
exercised.

     10. Adjustment for Change in Shares of Common Stock. In the event of a
reorganization, recapitalization, stock split, stock dividend, combination of shares, merger,
consolidation or other change in the Common Stock, the Committee (or, in the absence of the
Committee, the Board) shall make appropriate changes in the number and type of shares authorized by
the Plan, the number and type of shares covered by outstanding Options and the prices specified
therein.

     11. Taxes. The Company (and/or any of its Subsidiaries) shall be entitled, if
necessary or desirable, to withhold (or secure payment from the Participant in lieu of withholding)
the amount of any withholding or other tax due from the Company (and/or any of its Subsidiaries)
with respect to any amount payable and/or shares issuable under this Plan, and the Company may
defer such payment or issuance unless indemnified to the Board’s satisfaction. In any event, each
Participant shall be required to indemnify the Company and hold it harmless for any and all
withholding and similar tax obligations arising as a result of the grant or exercise of Options
hereunder or the issuance of any Option Shares upon exercise of the Options.

     12. Termination and Amendment. The Committee (or, in the absence of the Committee,
the Board) at any time may suspend or terminate this Plan and make such additions or amendments as
it deems advisable under this Plan (except that it may not (a) increase the maximum number of
shares as to which Options may be granted under this Plan, except pursuant to Section 10
above, or (b) extend the term of this Plan); provided that, subject to the other provisions
hereof, the Committee (or, in the absence of the Committee, the Board) may not change any of the
terms of (i) a written agreement (other than those contained in this Plan that are incorporated
therein by reference) with respect to an Option between the Company and the holder of such Option
without the approval of the holder of such Option in a manner which would have a material adverse
effect on the Participant without the written approval of the holder of such Option (or, in the
case of a change with respect to more than one such agreement that affects the Participant in a
manner substantially similar to other applicable Participants, without the written approval of a
majority of the Option Shares obtainable upon exercise of all Options held by all such
Participants) or (ii) a written agreement (other than those contained in this Plan that are
incorporated therein by reference) with respect to Common Stock between the Company and the holder
of such Common Stock without the approval of such holder of Common Stock. No Options shall be
granted or Common Stock issued hereunder after March 27, 2018; provided that, if the term
of this Plan is otherwise extended, no Incentive Stock Options shall be granted hereunder after
March 27, 2018.

     13. Participant Acknowledgments. In connection with the grant of any Option and/or
the issuance of any Common Stock pursuant to this Plan, each Participant acknowledges and agrees,
that as a condition to any such grant or issuance:

          (a) The Company will have no duty or obligation to disclose to any Participant, and no
Participant will have any right to be advised of, any material information regarding the Company or
its Subsidiaries at any time prior to, upon or in connection with the

7

 

repurchase of any Employee Shares upon the termination of such Participant’s employment with
the Company or its Subsidiaries or as otherwise provided under this Plan or any written agreement
evidencing the grant of any Option or the issuance of any shares of Common Stock.

          (b) Neither the grant of any Option, the issuance of any Common Stock nor any provision
contained in this Plan or in any written agreement evidencing the grant of any Option or the
issuance of any Common Stock shall entitle such Participant to remain in the employment of the
Company or its Subsidiaries or affect the right of the Company or any Subsidiary to terminate any
Participant’s employment at any time for any reason.

          (c) Such Participant (at such Participant’s own expense) will have consulted, or will have had
an opportunity to consult with, independent legal counsel regarding his or her rights and
obligations under this Plan and any written agreement evidencing any grant of any Option or the
issuance of any Common Stock and he or she fully understands the terms and conditions contained
herein and therein.

          (d) Prior to the purchase of any Common Stock pursuant to this Plan or any written agreement
evidencing the purchase of any Common Stock, such Participant will deliver to the Company an
executed consent from such Participant’s spouse (if any) in the form attached hereto as Exhibit
1. If, at any time subsequent to the date such Participant purchases any Common Stock and
prior to the occurrence of a Termination Event, such Participant becomes legally married (whether
in the first instance or to a different spouse), such Participant shall cause his or her spouse to
execute and deliver to the Company a consent in the form attached hereto as Exhibit 1.
Such Participant’s failure to deliver such an executed consent at any time when such Participant
would otherwise be required to deliver such consent shall constitute such Participant’s continuing
representation and warranty that such Participant is not legally married as of such date.

          (e) During the term of any Participant’s employment with the Company or any of its
Subsidiaries and during the one year period immediately following such Participant’s Employment
Termination Date, Participant shall not directly or indirectly through another Person (i) engage in
any Competitive Activity, (ii) induce or attempt to induce any employee of the Company or any
Subsidiary to leave the employ of the Company or such Subsidiary, or in any way interfere with the
relationship between the Company or any Subsidiary and any employee thereof, (iii) hire or employ
any person who is or was during the six months prior to such determination an employee of the
Company or any Subsidiary, (iv) in any way interfere with the relationship between any customer,
supplier, licensee or other business relation of the Company or any Subsidiary and the Company or
any Subsidiary (including, without limitation, inducing such person to cease doing business with
the Company or making any negative statements or communications about the Company or its
Subsidiaries) or (v) directly or indirectly acquire or attempt to acquire any business which the
Company or any of its Subsidiaries has identified as a potential acquisition target (an
“Acquisition Target”) by the Company or any of its Subsidiaries, or take any action to
induce or attempt to induce any Acquisition Target to consummate any acquisition, investment or
other similar transaction with any Person other than the Company or any of its Subsidiaries.

8

 

          (f) That the information, observations and data (including trade secrets) obtained by
Participant while employed by the Company or any of its Subsidiaries concerning the business or
affairs of the Company or any of its Subsidiaries (“Confidential Information”) are the
property of the Company or such Subsidiary. Therefore, Participant agrees that Participant shall
not disclose to any person or entity or use for Participant’s own purposes any Confidential
Information or any confidential or proprietary information of other persons or entities in the
possession of the Company and its Subsidiaries (“Third Party Information”), without the
prior written consent of the Board, unless and to the extent that the Confidential Information or
Third Party Information becomes generally known to and available for use by the public other than
as a result of Participant’s acts or omissions. Participant shall deliver to the Company at the
termination or expiration of Participant’s employment with the Company and its Subsidiaries, or at
any other time the Company may request, all memoranda, notes, plans, records, reports, computer
files, disks and tapes, printouts and software and other documents and data (and copies thereof)
embodying or relating to Third Party Information, Confidential Information, or the business of the
Company or any if its Subsidiaries which Participant may then possess or have under his or her
control.

     14. Repurchase Option.

          (a) If a Participant is no longer employed (or in the case of a Participant who was not an
employee, the date on which such Participant is no longer acting as a director or officer of, or
consultant or advisor to, the Company or any of its Subsidiaries) by the Company or its
Subsidiaries for any reason, any Unvested Shares (whether held by such Participant or one or more
transferees of such Participant, other than the Company) as of such Employment Termination Date
shall expire and any Vested Shares (whether held by such Participant or one or more transferees of
such Participant, other than the Company) as of such Employment Termination Date shall be subject
to repurchase by the Company (solely at its option) pursuant to the terms and conditions set forth
in this Section 14 (the “Repurchase Option”).

          (b) Repurchase Price. On or after the Employment Termination Date, the Company may
elect to repurchase all or any portion of the Vested Shares at a price per share equal to (i) in
the event of such Participant’s termination for Cause or participation in a Competitive Activity,
at the lower of Original Cost or Fair Market Value (as of the Employment Termination Date) and (ii)
otherwise, at Fair Market Value (as of the Employment Termination Date). The Company may elect to
purchase all or any portion of any Vested Shares.

          (c) Repurchase Procedures. The Company may elect to exercise the Repurchase Option to
purchase the Employee Shares by delivering written notice (the “Repurchase Notice”) to the
holder or holders of the Vested Shares no later than 365 days following the Employment Termination
Date. The Repurchase Notice will set forth the number of Employee Shares to be acquired from such
holder(s), the aggregate consideration to be paid for such Employee Shares and the time and place
for the closing of the transaction. If any Employee Shares are held by any transferees of a
Participant, the Company will purchase the shares elected to be purchased from all such holder(s)
of Employee Shares, pro rata according to the number of Employee Shares held by each such holder(s)
at the time of delivery of the Repurchase Notice (determined as nearly as practicable to the
nearest share). If Employee Shares of different classes are to be purchased pursuant to the
Repurchase Option and such

9

 

Employee Shares are held by any transferees of a Participant, the number of shares of each
class of Employee Shares to be purchased will be allocated among all such holders, pro rata
according to the total number of Employee Shares to be purchased from such Persons.

          (d) Closing. The closing of the transactions contemplated by this Section 14
will take place on the date designated in the Repurchase Notice, which date will not be more than
90 days after the delivery of such notice. The Company will pay for the Employee Shares to be
purchased by it by first offsetting amounts outstanding under any bona fide debts owing by such
Participant to the Company or any of its Subsidiaries, now existing or hereinafter arising
(irrespective as to whether such amounts are owing by the holder of such Employee Shares), and will
pay the remainder of the purchase price by, at its option, delivery of a check payable to the
holder of such Employee Shares in the aggregate amount of the purchase price for such shares. Any
notes issued by the Company pursuant to this Section 14(d) shall be subject to any
restrictive covenants to which the Company or its Subsidiaries are subject at the time of such
purchase. Notwithstanding anything to the contrary contained herein, all repurchases of Employee
Shares by the Company will be subject to applicable restrictions contained in the corporation law
of the Company’s jurisdiction of incorporation and in the Company’s and its Subsidiaries’ debt and
equity financing agreements. If any such restrictions prohibit the repurchase of Employee Shares
hereunder which the Company is otherwise entitled to make, the Company may make such repurchases as
soon as it is permitted to do so under such restrictions. The Company will receive customary
representations and warranties from each seller regarding the sale of the Employee Shares,
including, but not limited to, representations that such seller has good and marketable title to
the Employee Shares to be transferred free and clear of all liens, claims and other encumbrances.

          (e) Termination of Repurchase Option. Subject to Section 18(d) below, the
provisions of this Section 14 will terminate upon the first to occur of (i) the
consummation of a Sale of the Company and (ii) the effective date of an IPO.

     15. Restrictions on Transfer.

          (a) Transfer of Employee Shares. No Participant will sell, transfer, assign, pledge
or otherwise transfer any interest in any Employee Shares (whether directly or indirectly,
including, without limitation, by transferring Employee Shares to a Permitted Transferee, and
subsequently disposing of an interest in such Permitted Transferee), except pursuant to
Sections 14, 15(b), 18 or 19 hereof (or as otherwise expressly set forth in any written
agreement with respect to the purchase and sale of Employee Shares between the Company and such
Participant), in each case pursuant to the terms and limitations set forth therein.

          (b) Certain Permitted Transfers. The restrictions contained in this Section
15 will not apply with respect to transfers of Employee Shares (i) pursuant to applicable laws
of descent and distribution or (ii) among a Participant’s Family Group; provided that the
restrictions contained in this Section 15 will continue to be applicable to the Employee
Shares after any such transfer and the transferees of such Employee Shares shall agree in writing
to be bound by the provisions of this Plan and any separate written agreement between the Company
and such Participant with respect to such Employee Shares. “Family Group” means a
Participant’s spouse and descendants (whether natural or adopted) and any trust solely for the
benefit of such

10

 

 Participant and/or such Participant’s spouse and/or descendants. Any transferee of Employee
Shares pursuant to a transfer in accordance with the provisions of this Section 15(b) is
herein referred to as a “Permitted Transferee.” Upon the transfer of Employee Shares
pursuant to this Section 15(b), the transferring Participant will deliver a written notice
(the “Transfer Notice”) to the Company. The Transfer Notice will disclose in reasonable
detail the identity of the Permitted Transferee(s).

          (c) Termination of Restrictions. Subject to Section 18(d) below, the rights
and restrictions on the transfer of Employee Shares set forth in this Section 15 will
continue with respect to each Employee Share until the earlier of (i) the consummation of an IPO or
(ii) the date which is one year after the Employment Termination Date of a Participant.

     16. Additional Restrictions on Transfer.

          (a) The certificates representing the Employee Shares will bear the following legend:

“THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”),
AND MAY NOT BE SOLD OR TRANSFERRED IN THE ABSENCE OF AN EFFECTIVE
REGISTRATION STATEMENT UNDER THE ACT OR AN EXEMPTION FROM
REGISTRATION THEREUNDER. THE SECURITIES REPRESENTED BY THIS
CERTIFICATE ARE ALSO SUBJECT TO ADDITIONAL RESTRICTIONS ON TRANSFER,
CERTAIN REPURCHASE OPTIONS AND CERTAIN OTHER AGREEMENTS SET FORTH IN
THE ISSUER’S 2008 STOCK PURCHASE AND OPTION PLAN AND A WRITTEN
AGREEMENT BETWEEN THE ISSUER AND THE ORIGINAL HOLDER OF SUCH
SECURITIES, COPIES OF WHICH MAY BE OBTAINED BY THE HOLDER HEREOF AT
THE ISSUER’S PRINCIPAL PLACE OF BUSINESS WITHOUT CHARGE.”

          (b) No holder of Employee Shares may sell, transfer or dispose of any Employee Shares (except
pursuant to an effective registration statement under the Securities Act) without first delivering
to the Company an opinion of counsel reasonably acceptable in form and substance to the Company
(which counsel shall be reasonably acceptable to the Company) that registration under the
Securities Act is not required in connection with such transfer.

          (c) No holder of Employee Shares will effect any public sale or distribution (including sales
pursuant to Rule 144 of the Securities Act) of any Employee Shares or of any other equity
securities of the Company, or any securities, options or rights convertible into or exchangeable or
exercisable for such securities, during the seven days prior to and the 180-day period beginning on
the effective date of any underwritten public offering of the Company’s securities, except as part
of such underwritten public offering. The restrictions on transfer set forth in this Section
16(c) shall continue with respect to each Employee Share and each other

11

 

security, option or right described in the preceding sentence until the date on which such
security has been transferred pursuant to an offering registered under the Securities Act or to the
public through a broker, dealer or market maker pursuant to the provisions of Rule 144 (other than
Rule 144(k)) adopted under the Securities Act.

     17. Definition of Employee Shares. For all purposes of this Plan, Employee Shares
will continue to be Employee Shares in the hands of any holder other than such Participant (except
for the Company, the Investors or purchasers pursuant to an offering registered under the
Securities Act or purchasers pursuant to a Rule 144 transaction (other than a Rule 144(k)
transaction occurring prior to the time of a closing of an IPO)), and each such other holder of
Employee Shares will succeed to all rights and obligations attributable to such Participant as a
holder of Employee Shares hereunder and under any separate written agreement between the Company
and such Participant. Employee Shares will also include shares of the Company’s capital stock
issued with respect to Employee Shares by way of a share split, share dividend or other
recapitalization.

     18. Sale of the Company.

          (a) If the holders of at least a majority of the voting Common Stock held by the Investors
(the “Requisite Holders”) (and, in the case of any sale or other fundamental change which
requires the approval of the board of directors of a Delaware corporation pursuant to the Delaware
General Corporation Law, the Board shall have approved such sale) approve a sale of all or
substantially all of the Company’s assets determined on a consolidated basis or a sale of a
majority of the Company’s outstanding capital stock (whether by merger, recapitalization,
consolidation, reorganization, combination or otherwise) to any Independent Third Party or group of
Independent Third Parties (collectively, an “Approved Sale”), each holder of Employee
Shares will vote for, consent to and raise no objections against such Approved Sale. If the
Approved Sale is structured as (i) a merger or consolidation, each holder of Employee Shares will
waive any dissenter’s rights, appraisal rights or similar rights in connection with such merger or
consolidation or (ii) a sale of capital stock, each holder of Employee Shares will agree to sell
all of his or her Employee Shares and rights to acquire Employee Shares on the terms and conditions
approved by the Board and/or the Requisite Holders. Each holder of Employee Shares will take all
necessary or desirable actions in connection with the consummation of the Approved Sale as
requested by the Company and/or the Requisite Holders.

          (b) The obligations of the holders of Employee Shares with respect to an Approved Sale are
subject to the satisfaction of the following conditions: (i) upon the consummation of the Approved
Sale, each holder of the Company’s capital stock will receive the same form of consideration and
the same portion of the aggregate consideration that such holders of capital stock would have
received if such aggregate consideration had been distributed by the Company in complete
liquidation pursuant to the rights and preferences set forth in the Company’s Certificate of
Incorporation as in effect immediately prior to such Approved Sale, (ii) if any holder of a class
of capital stock is given an option as to the form and amount of consideration to be received, each
holder of such class of capital stock will be given the same option and (iii) each holder of then
currently exercisable rights to acquire shares of a class of capital stock will be given an
opportunity to exercise such rights prior to the consummation of the Approved Sale and participate
in such sale as holders of such class of capital stock.

12

 

          (c) If the Company or the holders of the Company’s securities enter into any negotiation or
transaction for which Rule 506 (or any similar rule then in effect) promulgated by the Securities
and Exchange Commission may be available with respect to such negotiation or transaction (including
a merger, consolidation or other reorganization), the holders of Employee Shares will, at the
request of the Company, appoint a purchaser representative (as such term is defined in Rule 501
promulgated by the Securities and Exchange Commission) reasonably acceptable to the Company. If
any holder of Employee Shares appoints a purchaser representative designated by the Company, the
Company will pay the fees of such purchaser representative, but if any holder of Employee Shares
declines to appoint the purchaser representative designated by the Company, such holder will
appoint another purchaser representative, and such holder will be responsible for the fees of the
purchaser representative so appointed.

          (d) In the event of a Sale of the Company, all Employee Shares shall be assumed or a
substantially equivalent share of capital stock, option or right substituted by the successor
corporation or an Affiliate thereof. In the event that the successor corporation refuses to assume
or substitute for the Employee Shares, all such Employee Shares which are Unvested Shares shall
fully vest and become exercisable. If a Participant’s Employee Shares become fully vested and
exercisable in lieu of assumption or substitution in the event of a Sale of the Company, the
Committee (or, in the absence of the Committee, the Board) shall notify the Participant in writing
or electronically that the Employee Shares shall be fully exercisable for a period of fifteen (15)
days from the date of such notice, and rights to acquire Employee Shares shall expire upon the
expiration of such period. For the purposes of this Section 18(d), the Employee Shares
shall be considered assumed if, following the Sale of the Company, the option or right confers the
right to purchase or receive, for each Employee Share immediately prior to the Sale of the Company,
the consideration (whether stock, cash, or other securities or property) received in connection
with the Sale of the Company by holders of Common Stock for each share of Common Stock held on the
effective date of the transaction (and if holders were offered a choice of consideration, the type
of consideration chosen by the holders of a majority of the outstanding shares of Common Stock);
provided, however, that if such consideration received in connection with the Sale
of the Company is not solely common stock of the successor corporation or its Affiliate, the
Committee (or, in the absence of the Committee, the Board) may, with the consent of the successor
corporation, provide for the consideration to be received upon the exercise of the Employees, for
each Employee Share, to be solely common stock of the successor corporation or its Affiliate equal
in fair market value to the per share consideration received by holders of Common Stock in
connection with the Sale of the Company.

          (e) The provisions of this Section 18 will terminate upon the closing of an IPO.

     19. Public Offering. If the Board and the holders of a majority of the Company’s
voting Common Stock then outstanding approve an IPO, the holders of Employee Shares will take all
necessary or desirable actions in connection with the consummation of the IPO. If the IPO is an
underwritten offering and the managing underwriters advise the Company in writing that in their
opinion the capital stock structure will adversely affect the marketability of the offering, each
holder of Employee Shares will consent to and vote for a recapitalization, reorganization and/or
exchange of the Common Stock into securities that the managing

13

 

underwriters, the Board and holders of a majority of the Company’s voting Common Stock then
outstanding find acceptable and will take all necessary or desirable actions in connection with the
consummation of the recapitalization, reorganization and/or exchange.

     20. Transfers in Violation of Plan. Any transfer or attempted transfer of any
Employee Shares in violation of any provision of this Plan shall be void, and the Company shall not
record such transfer on its books or treat any purported transferee of such Employee Shares as the
owner of such shares for any purpose.

     21. Severability. Whenever possible, each provision of this Plan will be interpreted
in such manner as to be effective and valid under applicable law, but if any provision of this Plan
is held to be invalid, illegal or unenforceable in any respect under any applicable law or rule in
any jurisdiction, such invalidity, illegality or unenforceability will not affect any other
provision or any other jurisdiction, but this Plan will be reformed, construed and enforced in such
jurisdiction as if such invalid, illegal or unenforceable provision had never been contained
herein.

     22. Remedies. Each of the Company and any Participant will be entitled to enforce its
rights under this Plan specifically, to recover damages and costs (including reasonable attorneys’
fees) caused by any breach of any provision of this Plan and to exercise all other rights existing
in its favor. Each Participant and the Company acknowledges and agrees that money damages may not
be an adequate remedy for any breach of the provisions of this Plan and that any party may in its
sole discretion apply to any court of law or equity of competent jurisdiction (without posting any
bond or deposit) for specific performance and/or other injunctive relief in order to enforce or
prevent any violations of the provisions of this Plan.

     23. Business Days. If any time period for giving notice or taking action hereunder
expires on a day which is a Saturday, Sunday or holiday in the state in which the Company’s chief
executive office is located, the time period shall be automatically extended to the business day
immediately following such Saturday, Sunday or holiday.

     24. Governing Law. All issues concerning this Plan will be governed by and construed
in accordance with the laws of the State of Delaware, without giving effect to any choice of law or
conflict of law provision of rule (whether of the State of Delaware or any other jurisdiction) that
would cause the application of the law of any jurisdiction other than the State of Delaware. Each
of the Company and each Participant waives the necessity for personal service of any and all
process upon it and consents that all such service of process may be made by registered or
certified mail (return receipt requested), in each case directed to such party in accordance with
the notice requirements set forth in this Plan, and service so made will be deemed to be completed
on the date of actual receipt. Each of the Company and each Participant consents to service of
process as aforesaid. Nothing in this Plan will prohibit personal service in lieu of the service
by mail contemplated herein.

     25. Notices. Any notice required or permitted under this Plan or any agreement
executed and delivered in connection with this Plan shall be in writing and shall be either
delivered by reputable overnight courier, personally delivered, or mailed by first class mail,
return receipt requested, to any Participant at the address indicated in the Company’s records for
such Person, and to the Company at the address below indicated:

14

 

Notices to the Company:

Generations Holding, Inc.

c/o Spectrum Equity Investors

333 Middlefield Road, Suite 200

Menlo Park, CA 94025

Attention: Victor E. Parker

Facsimile: (415) 464-4601

With a copy to:

Kirkland & Ellis LLP

555 California Street, 27th Floor

San Francisco, California 94104

Attention: David A. Breach

Facsimile: (415) 439-1500

or such other address or to the attention of such other person as the recipient party shall have
specified by prior written notice to the sending party. Any notice under this Plan shall be deemed
to have been given when so delivered or mailed.

     26. Stockholder Approval. This Plan shall have been approved by stockholders of the
Company holding at least a majority of the Common Stock of the Company within 12 months before or
after the date such plan is adopted.

* * * * *

15

 

EXHIBIT 1

CONSENT

     I, the undersigned spouse, hereby acknowledge that I have read the following agreements to
which my spouse is a party:

     (i) Generations Holding, Inc. 2008 Stock Purchase and Option Plan, and

     either a (ii) Stock Option Agreement or (iii) Restricted Stock Purchase Agreement,

and that I understand their contents. I am aware that such agreements provide for the repurchase
of certain of my spouse’s capital stock of Generations Holding, Inc. (the “Company”) under
certain circumstances and impose other restrictions on such capital stock. I agree that my
spouse’s interest in such capital stock is subject to the agreements referred to above and the
other agreements referred to therein and any interest I may have in such capital stock shall be
irrevocably bound by these agreements and the other agreements referred to therein and further that
my community property interest (if any) shall be similarly bound by these agreements.

     I irrevocably constitute and appoint _________ (the “Stockholder”) as my
true and lawful attorney and proxy in my name, place and stead to sign, make, execute, acknowledge,
deliver, file and record all documents which may be required, and to manage, vote, act and make all
decisions with respect to (whether necessary, incidental, convenient or otherwise), any and all
capital stock of the Company in which I have or hereafter acquire any interest and in any and all
capital stock of the Company now or hereafter held of record by the Stockholder (including but not
limited to, the right, without my further signature, consent or knowledge, to exercise or not to
exercise any and all options under any appropriate agreements and to exercise amendments and
modifications of and to terminate the foregoing agreements and to dispose of any and all such
capital stock and options), with all powers I possess if personally present, it being expressly
understood and intended by the undersigned that the foregoing power of attorney and proxy is
coupled with an interest; and this power of attorney is a durable power of attorney and will not be
affected by disability, incapacity or death of the Stockholder, or dissolution of marriage and this
proxy will not terminate without consent of the Stockholder and the Company.

	 	 	 
	Stockholder:	 	Spouse of Stockholder:
	 
	 
	 	 
	 
	 	 
	Signature

	 	Signature
	 
	 	 
	 
	 	 
	Printed Name

	 	Printed Name
	 
	 	 
	 
	 	 
	Dated

	 	Dated
	 
	 	 
	SUBSCRIBED AND SWORN to

before me this ______
day 

of ________, 20___
	 	 
	 
	 	 
	 

	 	My Commission Expires
	 
	 	 
	 
	 	 
	Notary Public

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