Document:

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                                                                   Exhibit 10.13

                          SECURITIES PURCHASE AGREEMENT

         SECURITIES PURCHASE AGREEMENT (this "Agreement") dated as of the 1st
day of May, 2001 between Student Advantage, Inc., a Delaware corporation (the
"Company"), and BAYSTAR INTERNATIONAL, LTD. (the "Purchaser").

         In consideration of the mutual promises hereinafter set forth and other
good and valuable consideration, the receipt of which is hereby acknowledged,
the parties hereby agree as follows:

1.       Purchase and Sale of the Shares.

         (a)      The Company agrees to issue and sell to the Purchaser, and the
Purchaser agrees to purchase from the Company:

                  (i)      500,000 shares (the "Shares") of Common Stock, $.01
par value per share ("Common Stock"), of the Company for an aggregate purchase
price of $1,000,000; and

                  (ii)     warrant (the "Warrant"), in the form attached hereto
as Exhibit A to acquire 200,000 shares of Common Stock at any time prior to May
1, 2005, at a purchase price of $3.50 per share.

         (b)      At the closing of the transactions contemplated hereby (the
"Closing"), which shall be held on the date hereof, the following events shall
occur:

                  (i)      each of the Company and Purchaser shall execute and
deliver to the other party the Registration Rights Agreement in the form
attached hereto as Exhibit B (the "Registration Rights Agreement");

                  (ii)     the Purchaser shall pay the Company the amount of
$1,000,000 by wire transfer or other form of payment acceptable to the Company;
and

                  (iii)    the Company shall issue and deliver to the Purchaser
an original stock certificate representing the Shares and the Warrant.

2.       Representations and Warranties of the Company. The Company represents
         and warrants as follows:

         (a)      Organization and Good Standing. The Company has been duly
incorporated and organized, and is validly existing in good standing, under the
laws of the State of Delaware. The Company has the corporate power and authority
to enter into and perform this Agreement and the Registration Rights Agreement
(collectively, the "Agreements"), to own and operate its properties and assets
and to carry on its business as currently conducted and as presently proposed to
be conducted.

         (b)      Authorization and Binding Nature. The execution, delivery and
performance by the Company of the Agreements and the issuance and delivery of
the Shares, the Warrant and the
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shares of Common Stock issuable upon exercise of the Warrant (the "Warrant
Shares") has been duly authorized by all requisite corporate action on the part
of the Company and the Agreements constitute valid and legally binding
obligations of the Company, enforceable against the Company in accordance with
their respective terms.

         (c)      Non-Contravention. The execution, delivery and performance by
the Company of the Agreements will not, with or without the giving of notice or
the passage of time or both, (i) violate the provisions of the certificate of
incorporation or bylaws of the Company, (ii) violate any judgment, decree, order
or award of any court, governmental body or arbitrator applicable to the
Company, or (iii) conflict with or violate any material agreement to which the
Company is a party or by which it is bound.

         (d)      Governmental Consents. No consent, approval, order or
authorization of, or registration, qualification, designation, declaration or
filing with, any federal, state or local governmental authority is required on
the part of the Company in order to enable the Company to execute, deliver and
perform its obligations under the Agreements except for such qualifications or
filings under applicable securities laws as may be required in connection with
the transactions contemplated by this Agreement. All such qualifications and
filings will, in the case of qualifications, be effective on the Closing and
will, in the case of filings, be made within the time prescribed by law.

         (e)      Capitalization. The authorized capital stock of the Company
consists of (i) 150,000,000 shares of Common Stock, of which, as of April 21,
2001, 39,674,915 shares are issued and outstanding, and (ii) 5,000,000 shares of
Preferred Stock, $.01 par value per share, of which no shares are issued or
outstanding. As of April 21, 2001, there were 7,943,325 shares of Common Stock
reserved for issuance upon the exercise or conversion of outstanding options,
warrants and convertible securities of the Company. All of the issued and
outstanding shares of Common Stock have been duly authorized and validly issued
and are fully paid and nonassessable. When issued, sold and delivered against
payment therefor in accordance with the provisions of this Agreement, the
Shares, the Warrant and the Warrant Shares will be duly and validly issued,
fully paid and nonassessable and will be free of restrictions on transfer other
than restrictions under this Agreement, the Registration Rights Agreement and
applicable state and federal securities laws.

         (f)      SEC Reports. The Company has previously furnished or made
available to the Purchaser complete and accurate copies, as amended or
supplemented, of its (i) Annual Report on Form 10-K for the fiscal year ended
December 31, 2000, as filed with the Securities and Exchange Commission (the
"SEC"), and (ii) all other reports filed by the Company under Section 13 or
subsections (a) and (c) of Section 14 of the Securities Exchange Act of 1934 (as
amended the "Exchange Act") with the SEC since April 1, 2001 (such reports are
collectively referred to herein as the "Reports"). The Reports constitute all of
the documents required to be filed by the Company under Section 13 or
subsections (a) and (c) of Section 14 of the Exchange Act with the SEC from
April 1, 2001 through the date of this Agreement. The Reports complied in all
material respects with the requirements of the Exchange Act and the rules and
regulations thereunder when filed. As of their respective dates, the Company
Reports did not contain any untrue statement of a material fact or omit to state
a material fact required to be stated therein or necessary to make the
statements therein, in light of the circumstances under which they were

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made, not misleading. The audited financial statements and unaudited interim
financial statements of the Company included in the Company Reports (i) complied
as to form in all material respects with applicable accounting requirements and
the published rules and regulations of the SEC with respect thereto when filed,
(ii) were prepared in accordance with GAAP applied on a consistent basis
throughout the periods covered thereby (except as may be indicated therein or in
the notes thereto, and in the case of quarterly financial statements, as
permitted by Form 10-Q under the Exchange Act), (iii) fairly present the
consolidated financial condition, results of operations and cash flows of the
Company as of the respective dates thereof and for the periods referred to
therein, and (iv) are consistent with the books and records of the Company.

3.       Representations and Warranties of the Purchaser. The Purchaser
         represents and warrants as follows:

         (a)      Investment. The Purchaser is acquiring the Shares, the Warrant
and any shares acquired upon exercise of the Warrant (collectively, the
"Securities") for its own account for investment, not for resale to any other
person and not with a view to or in connection with any resale or distribution.
The Purchaser understands that, except as provided in the Registration Rights
Agreement, the Securities have not been registered under the securities laws of
the United States or any other jurisdiction and cannot be transferred or resold
except as permitted pursuant to a valid registration statement or an applicable
exemption from registration. The Purchaser acknowledges that the Company has not
made any representations with respect to registration of the Securities under
applicable securities laws, that there can be no assurance that there will be
any market for the Common Stock in the foreseeable future and that, as a result,
the Purchaser must be prepared to bear the economic risk of its investment for
an indefinite period of time. The Purchaser understands that the certificate
representing the Securities shall bear a legend substantially in the following
form:

                  "The securities represented by this certificate have not been
                  registered under the Securities Act of 1933, as amended, and
                  may not be sold, exchanged, transferred, pledged, hypothecated
                  or otherwise disposed of unless and until such securities are
                  registered under such Act or an opinion of counsel
                  satisfactory to the issuer is obtained to the effect that such
                  registration is not required."

         The foregoing legend shall be removed and the Company shall issue a
certificate without such legend to the holder of any Security upon which it is
stamped, if, unless otherwise required by state securities laws, (i) the sale of
such Security is registered under the Securities Act of 1933, as amended (the
"Securities Act"), or (ii) the Securities become eligible for resale pursuant to
Rule 144(k) of the Securities Act.

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         (b)      Authorization and Binding Nature. The execution, delivery and
performance by the Purchaser of this Agreement has been duly authorized by all
requisite corporate action on the part of the Purchaser and this Agreement
constitutes the valid and legally binding obligation of the Purchaser,
enforceable against the Purchaser in accordance with its terms.

         (c)      Non-Contravention. The execution, delivery and performance by
the Purchaser of this Agreement will not, with or without the giving of notice
or the passage of time or both, (i) violate the provisions of the charter
documents of the Purchaser, (ii) violate any judgment, decree, order or award of
any court, governmental body or arbitrator applicable to the Purchaser, or (iii)
conflict with or violate any material agreement to which the Purchaser is a
party or by which it is bound.

         (d)      Access to Information. The Purchaser has substantial knowledge
and experience in making investment decisions of this type and is capable of
evaluating the merits and risks of its investment in the Company. The Company
has made available to the Purchaser all documents and other information
necessary for the Purchaser to evaluate the merits and risks of its investment
in the Company. The Company has made available to the Purchaser all documents
requested and has provided answers to all of its questions relating to an
investment in the Company. In evaluating the suitability of an investment in the
Company, the Purchaser has not relied upon any representations (whether oral or
written) other than as set forth herein. The Purchaser has had an opportunity to
discuss this investment with representatives of the Company and to ask questions
of them. The Purchaser understands that an investment in the Company involves
significant risks. The Purchaser is an "accredited investor," as defined in Rule
501 under the Securities Act.

4.       Notices. Any notices or other communications required or permitted
hereunder shall be sufficiently given if delivered personally or sent by
telecopy or via a reputable express courier, with charges prepaid, to the
address set forth below or to such other address of which the parties may have
given notice. Unless otherwise specified herein, such notices or other
communications shall be deemed received one business day after personal delivery
or delivery by telecopy, or three business days after being sent, if sent by
reputable express courier.

                                    If to the Company:

                                    Student Advantage, Inc.
                                    280 Summer Street
                                    Boston, MA  02210
                                    Attention:  General Counsel

                                    with a copy to:

                                    Mark G. Borden, Esq.
                                    Hale and Dorr LLP
                                    60 State Street
                                    Boston, MA 02109

                                    If to the Purchaser:

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                                    BayStar International, Ltd.
                                    c/o BayStar Management, LLC
                                    1500 West Market Street
                                    Mequon, WI 53092
                                    Attention: Colin M. Lancaster

6.       Successors and Assigns. No party may assign its rights or obligations
hereunder without the prior written consent of the other party. Subject to the
foregoing, this Agreement shall be binding upon and inure to the benefit of the
parties hereto and their respective successors and assigns. Any assignment in
contravention of this provision shall be void.

7.       Survival of Warranties. The representations, warranties and covenants
of the Company and the Purchaser contained in or made pursuant to this Agreement
shall survive the execution and delivery of this Agreement and the Closing and
shall in no way be affected by any investigation of the subject matter thereof
made by or on behalf of the Purchaser, its counsel or the Company, as the case
may be.

8.       Entire Agreement. This Agreement, including the exhibits attached
hereto, represents the entire understanding and agreement between the parties
hereto with respect to the subject matter hereof and supersedes all prior oral
and written and all contemporaneous oral negotiations, commitments and
understandings between such parties. The parties may amend or modify this
Agreement, in such manner as may be agreed upon, only by a written instrument
executed by the parties hereto.

9.       Expenses. Each party shall pay its own expenses in connection with this
Agreement and the transactions contemplated hereby.

10.      Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of Delaware in the United States, without
reference to conflict of laws principles, and the parties hereby consent to the
jurisdiction of the courts of the State of Delaware.

11.      Section Headings. The section headings are for the convenience of the
parties and in no way alter, modify, amend, limit or restrict the contractual
obligations of the parties.

12.      Severability. The invalidity or unenforceability of any provision of
this Agreement shall not affect the validity or enforceability of any other
provision of this Agreement.

13.      Counterparts. This Agreement may be executed in two or more
counterparts, each of which shall be deemed to be an original, but all of which
shall be one and the same document.

                    [remainder of page intentionally omitted]

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         IN WITNESS WHEREOF, this Agreement has been duly executed by the
parties hereto as of and on the date first above written.

                                   STUDENT ADVANTAGE, INC.

                                   By:    /s/ Raymond V. Sozzi, Jr.
                                          -----------------------------------

                                   Title: President
                                          -----------------------------------

                                   BAYSTAR INTERNATIONAL, LTD.

                                   By:    /s/ Michael G. Roth
                                          -----------------------------------

                                   Title: Investment Manager
                                          -----------------------------------

                                       6<PAGE>   1
                                                                   Exhibit 10.14

                          REGISTRATION RIGHTS AGREEMENT

         This Registration Rights Agreement (this "Agreement") dated as of May
1st, 2001 is entered into between Student Advantage, Inc., a Delaware
corporation (the "Company") and BayStar International, Ltd. (the "Purchaser").

         WHEREAS, the Company and the Purchaser have entered into a Securities
Purchase Agreement of even date herewith (the "Purchase Agreement"), pursuant to
which the Company has agreed to sell 500,000 shares (the "Initial Shares") of
common stock of the Company, $.01 par value per share (the "Common Stock") and a
warrant to purchase an additional 200,000 shares of Common Stock (the
"Warrant"); and

         WHEREAS, the Company and the Purchaser desire to provide for certain
arrangements with respect to the registration of the Initial Shares and the
shares of Common Stock issuable upon exercise of the Warrant (together with the
Initial Shares, the "Shares") under the Securities Act of 1933, as amended (the
"Securities Act");

         NOW, THEREFORE, in consideration of the mutual promises and covenants
contained in this Agreement, the parties hereto agree as follows:

1.       Registration of the Shares. The Company shall file with the Securities
and Exchange Commission (the "SEC"), within 90 days following the Closing (as
defined in the Purchase Agreement), a registration statement on Form S-3
covering the resale to the public by the Purchaser of the Shares (the "Purchaser
Registration Statement"). The Company shall use commercially reasonable efforts
to cause the Purchaser Registration Statement to be declared effective by the
SEC as soon as practicable. The Company shall cause the Purchaser Registration
Statement to remain effective until the date one year after the date of the
Closing (the "Closing Date") or such earlier time as all of the Shares covered
by the Purchaser Registration Statement have been sold pursuant thereto.

2.       Limitations on Registration Rights.

         (a)      The Company may, by written notice to the Purchaser signed by
the President or Chief Executive Officer of the Company, (i) delay the filing or
effectiveness of the Purchaser Registration Statement for a period of not more
than 120 days or (ii) suspend the Purchaser Registration Statement after
effectiveness and require that the Purchaser immediately cease sales of shares
pursuant to the Purchaser Registration Statement, in the event that (A) the
Company files a registration statement (other than a registration statement on
Form S-8 or its successor form) with the SEC for a public offering of its
securities, (B) the Company is engaged in any activity or transaction or
preparations or negotiations for any activity or transaction that the Company
desires to keep confidential for business reasons, if the Board of Directors of
the Company determines in good faith that it would be detrimental to the Company
for such Purchaser Registration Statement to be filed in the near future and
that it is, therefore, essential to defer the filing of such registration
statement, or (C) any financial statements required to be
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included in the Purchaser Registration Statement, due to a merger, acquisition
or other transaction entered into by the Company, are not available despite
commercially reasonable efforts by the Company to obtain such financial
statements.

         (b)      If the Company delays or suspends the Purchaser Registration
Statement or requires the Purchaser to cease sales of shares pursuant to
paragraph (a) above, the Company shall, as promptly as practicable following the
termination of the circumstance which entitled the Company to do so, notify the
Purchaser of such termination and take such actions as may be necessary to file
or reinstate the effectiveness of the Purchaser Registration Statement and/or
give written notice to the Purchaser authorizing it to resume sales pursuant to
the Purchaser Registration Statement. If as a result thereof the prospectus
included in the Purchaser Registration Statement has been amended to comply with
the requirements of the Securities Act, the Company shall enclose such revised
prospectus with the notice to the Purchaser given pursuant to this paragraph
(b), and the Purchaser shall make no offers or sales of shares pursuant to the
Purchaser Registration Statement other than by means of such revised prospectus.

3.       Registration Procedures.

         (a)      In connection with the filing by the Company of the Purchaser
Registration Statement, the Company shall furnish to the Purchaser a copy of the
prospectus, including a preliminary prospectus, in conformity with the
requirements of the Securities Act.

         (b)      The Company shall use its best efforts to register or qualify
the Shares covered by the Purchaser Registration Statement under the securities
laws of each state of the United States; provided, however, that the Company
shall not be required in connection with this paragraph (b) to qualify as a
foreign corporation or execute a general consent to service of process in any
jurisdiction.

         (c)      If the Company has delivered preliminary or final prospectuses
to the Purchaser and after having done so the prospectus is amended or
supplemented to comply with the requirements of the Securities Act, the Company
shall promptly notify the Purchaser and, if requested by the Company, the
Purchasers shall immediately cease making offers or sales of shares under the
Purchaser Registration Statement and return all prospectuses to the Company. The
Company shall promptly provide the Purchaser with revised or supplemented
prospectuses and, following receipt of the revised or supplemented prospectuses,
the Purchaser shall be free to resume making offers and sales under the
Purchaser Registration Statement.

         (d)      The Company shall pay the expenses incurred by it in complying
with its obligations under Sections 1, 2 and 3, including all registration and
filing fees, exchange listing fees, fees and expenses of counsel for the
Company, and fees and expenses of accountants for the Company, but excluding (i)
any brokerage fees, selling commissions or underwriting discounts incurred by
the Purchaser in connection with sales under the Purchaser Registration
Statement and (ii) the fees and expenses of any counsel retained by the
Purchaser.

4.       Requirements of the Purchaser. The Company shall not be required to
include any Shares in the Purchaser Registration Statement unless:

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         (a)      the Purchaser furnishes to the Company in writing such
information regarding the Purchaser and the proposed sale of the Shares by the
Purchaser as the Company may reasonably request in writing in connection with
the Purchaser Registration Statement or as shall be required in connection
therewith by the SEC or any state securities law authorities;

         (b)      the Purchaser shall have provided to the Company its written
agreement:

                  (i)      to indemnify the Company and each of its directors
and officers against, and hold the Company and each of its directors and
officers harmless from, any losses, claims, damages, expenses or liabilities
(including reasonable attorneys fees) to which the Company or such directors and
officers may become subject by reason of any statement or omission in the
Purchaser Registration Statement made in reliance upon, or in conformity with, a
written statement by the Purchaser furnished pursuant to this Section 4(b)(I);
and

                  (ii)     to report to the Company sales made pursuant to the
Purchaser Registration Statement.

5.       Indemnification. The Company agrees to indemnify and hold harmless the
Purchaser against any losses, claims, damages, expenses or liabilities to which
the Purchaser may become subject by reason of any untrue statement of a material
fact contained in the Purchaser Registration Statement or any omission to state
therein a fact required to be stated therein or necessary to make the statements
therein not misleading, except insofar as such losses, claims, damages, expenses
or liabilities arise out of or are based upon information furnished to the
Company by or on behalf of the Purchaser for use in the Purchaser Registration
Statement. The Company shall have the right to assume the defense and settlement
of any claim or suit for which the Company may be responsible for
indemnification under this Section 5.

6.       Termination. All of the Company's obligations to register the Shares
under this Agreement shall terminate on the earlier of (a) the first anniversary
of the date of this Agreement or (b) the date on which all of the Shares have
been sold by the Purchaser.

7.       Assignment of Rights. This Agreement, and the rights and obligations of
the Purchaser hereunder, may be assigned by the Purchaser to any affiliate to
whom the Shares may be transferred pursuant to the terms of the Purchase
Agreement, and such transferee shall be deemed a "Purchaser" for the purposes of
this Agreement; provided that such transferee provides written notice of such
assignment to the Company and agrees to be bound in writing hereby.

8.       Severability. The invalidity or unenforceability of any provision of
this Agreement shall not affect the validity or enforceability of any other
provision of this Agreement.

9.       Specific Performance. In addition to any and all other remedies that
may be available at law in the event of any breach of this Agreement, the
Purchaser shall be entitled to specific performance of the agreements and
obligations of the Company hereunder and to such other injunctive or other
equitable relief as may be granted by a court of competent jurisdiction.

10.      Payments by the Company. The Company shall use its best efforts to
obtain effectiveness of the Registration Statement as soon as practicable, but
in any event not later than

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<PAGE>   4
the one hundred fiftieth (150th) day after the Closing Date (the "Registration
Deadline"). If the Registration Statement covering the Shares is not declared
effective by the SEC by the Registration Deadline then the Company will make
payments to the Investors in such amounts and at such times as shall be
determined pursuant to this Section 10 as relief for the damages to the
Investors by reason of any such delay in or reduction of their ability to sell
the Shares (which remedy shall be exclusive of any other remedies available at
law or in equity). The Company shall pay to the holder of the Shares an amount
equal to $10,000 (ten thousand dollars) per month (prorated for partial months)
after the Registration Deadline and prior to the date the Registration Statement
is first declared effective by the SEC; provided, however, that there shall be
excluded from such period any delays which are solely attributable to changes
required by the Investors in the Registration Statement. Such amounts shall be
paid by the Company in cash. Payments of cash pursuant hereto shall be made
within five (5) days after the end of each period that gives rise to such
obligation, provided that, if any such period extends for more than thirty (30)
days, interim payments shall be made for each such thirty (30) day period (the
"Registration Payment Period").

11.      Governing Law. This Agreement shall be governed by and construed in
accordance with the internal laws of the State of Delaware (without reference to
the conflicts of law provisions thereof).

12.      Notices. Any notices or other communications required or permitted
hereunder shall be sufficiently given if delivered personally or sent by
telecopy or via a reputable express courier, with charges prepaid, to the
address set forth below or to such other address of which the parties may have
given notice. Unless otherwise specified herein, such notices or other
communications shall be deemed received one business day after personal delivery
or delivery by telecopy, or three business days after being sent, if sent by
reputable express courier.

                                    If to the Company:

                                    Student Advantage, Inc.
                                    280 Summer Street
                                    Boston, MA  02210
                                    Attention:  General Counsel

                                    with a copy to:

                                    Mark G. Borden, Esq.
                                    Hale and Dorr LLP
                                    60 State Street
                                    Boston, MA 02109

                                    If to the Purchaser:

                                    BayStar International, Ltd.
                                    c/o BayStar Management, LLC
                                    1500 West Market Street
                                    Mequon, WI 53092
                                    Attention: Colin M. Lancaster

                                      -4-
<PAGE>   5

13.      Entire Agreement. This Agreement (including the documents referred to
herein) constitutes the entire agreement and understanding of the parties hereto
with respect to the subject matter hereof and supersedes all prior agreements
and understandings relating to such subject matter. The parties may amend or
modify this Agreement, in such manner as may be agreed upon, only by a written
instrument executed by the parties hereto.

14.      Counterparts; Facsimile Signatures. This Agreement may be executed in
any number of counterparts, each of which shall be deemed to be an original, and
all of which together shall constitute one and the same document. This Agreement
may be executed by facsimile signatures.

15.      Section Headings. The section headings are for the convenience of the
parties and in no way alter, modify, amend, limit or restrict the contractual
obligations of the parties.

                  IN WITNESS WHEREOF, the parties have executed this Agreement
as of the date first above written.

                                          STUDENT ADVANTAGE, INC.

                                          By:    /s/ Raymond V. Sozzi, Jr.
                                                 -----------------------------

                                          Title: President
                                                 -----------------------------

                                          BAYSTAR INTERNATIONAL, LTD.

                                          By:    /s/ Michael G. Roth
                                                 -----------------------------

                                          Title: Investment Manager
                                                 -----------------------------

                                      -5-

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