Document:

EXHIBIT 10.3

                                eDIETS.COM, INC.

                            INDEMNIFICATION AGREEMENT

This  Indemnification  Agreement  ("Agreement")  is entered into as of April 11,
2000 by and between  eDiets.com,  Inc., a Delaware  corporation (the "Company"),
and ____________________ ("Indemnitee").

                                    RECITALS

         A. The Company and  Indemnitee  recognize the  continued  difficulty in
obtaining liability insurance for its directors, officers, employees, agents and
fiduciaries,  the  significant  increases in the cost of such  insurance and the
general reductions in the coverage of such insurance.

         B. The Company and Indemnitee further recognize substantial increase in
corporate  litigation in general,  subjecting  directors,  officers,  employees,
agents and  fiduciaries  to expensive  litigation  risks at the same time as the
availability and coverage of liability insurance has been severely limited.

         C.  Indemnitee  does not regard the  current  protection  available  as
adequate under the present  circumstances,  and Indemnitee and other  directors,
officers, employees, agents and fiduciaries of the Company may not be willing to
continue to serve in such capacities without additional protection.

         D. The  Company  desires to attract  and retain the  services of highly
qualified individuals, such as Indemnitee, to serve the Company and, in part, in
order to induce  Indemnitee  to  continue to provide  services  to the  Company,
wishes  to  provide  for  the  indemnification  and  advancing  of  expenses  to
Indemnitees to the maximum extent permitted by law.

         E. In view of the considerations set forth above, the Company desires
that Indemnitee be indemnified by the Company as set forth herein.

         NOW, THEREFORE, the Company and Indemnitee hereby agree as follows:

         (1) Indemnification.

                  (i) Indemnification of Expenses. The Company shall indemnify
to the fullest extent permitted by law if Indemnitee was or is or becomes a
party to or witness or other participant in, or is threatened to be made a party
to or witness or other participant in, any threatened, pending or completed
action, suit, proceeding or alternative dispute

<PAGE>

resolution mechanism, or any hearing inquiry or investigation that Indemnitee in
good faith believes might lead to the institution of any such action, suit,
proceeding or alternative dispute resolution mechanism, whether civil, criminal
administrative, investigative or other (hereinafter a "Claim") by reason of (or
arising in part out of) any event or occurrence related to the fact that
Indemnitee is or was a director, officer, employee, agent or fiduciary of the
Company, or any subsidiary of the Company, or is or was serving at the request
of the Company as a director, officer, employee, agent or fiduciary of another
corporation, partnership, joint venture, trust or other enterprise, or by reason
of any action or inaction on the part of Indemnitee while serving in such
capacity (hereinafter an "Indemnifiable Event") against any an all expenses
(including attorneys' fees and all other costs, expenses and obligations
incurred in connection with investigating, defending, being a witness in or
participating in (including on appeal), or preparing to defend, be a witness in
or participate in, any such action, suit, proceeding, alternative dispute
resolution mechanism, hearing, inquiry or investigation), judgments, fines,
penalties and amounts paid in settlement (if such settlement is approved in
advance by the Company, which approval shall not be unreasonably withheld) of
such Claim and any federal, state, local or foreign taxes imposed on Indemnitee
as a result of the actual or deemed receipt of any payments under this Agreement
(collectively, hereinafter "Expenses"), including all interest, assessments and
other charges paid or payable in connection with or in respect of such Expenses.
Such payment of Expenses shall be made by the Company as soon as practicable but
in any event no later than twenty (20) days after written demand by Indemnitees
therefor is presented to the Company.

                  (ii) Reviewing Party. Notwithstanding the foregoing, (i) the
obligations of the Company under Section l(a) shall be subject to the condition
that the Reviewing Party (as described in Section 10(e) hereof) shall not have
determined (in a written opinion, in any case in which the Independent Legal
Counsel referred to in Section 1 (c) hereof is involved) that Indemnitee would
not be permitted to be indemnified under applicable law, and (ii) the obligation
of the Company to make an advance payment of Expenses to Indemnitee pursuant to
Section 2(a) (an "Expense Advance)" shall be subject to the condition that, if,
when and to the extent that the Reviewing Party determines that Indemnitee would
not be permitted to be so indemnified under applicable law, the Company shall be
entitled to be reimbursed by Indemnitee (who hereby agree to reimburse the
Company) for all such amounts theretofore paid; provided, however, that if
Indemnitee has commenced or thereafter commence legal proceedings in a court of
competent jurisdiction to secure a determination that Indemnitee should be
indemnified under applicable law, any determination made by the Reviewing Party
that Indemnitee would not be permitted to be indemnified under applicable law
shall not be binding and Indemnitee shall not be required to reimburse the
Company for any Expense Advance until a final judicial determination is made
with respect thereto (as to which all rights of appeal therefrom have been
exhausted or lapsed). The Indemnitee's obligation to reimburse the Company for
any Expense Advance shall be unsecured and no interest shall be charged thereon.
If there has not been a Change in Control (as defined in Section 10(c) hereof),
the Reviewing Party shall be selected by the Board of Directors, and if there
has been such a Change in Control (other than a Change in Control which has been
approved by a majority of the Company's Board of Directors who were directors
immediately prior to such Change in Control), the Reviewing Party shall be the
Independent Legal Counsel referred to in Section l(c) hereof. If there has been
no determination by the Reviewing Party or if the Reviewing Party determines
that Indemnitee substantively would not be permitted to be indemnified in whole
or in part under applicable law, Indemnitee shall have the right to commence
litigation

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<PAGE>

seeking an initial determination by the court or challenging any such
determination by the Reviewing Party or any aspect thereof, including the legal
or factual bases therefor, and the Company hereby consents to service of process
and to appear in any such proceeding. Any determination by the Reviewing Party
otherwise shall be conclusive and binding on the Company and Indemnitee.

                  (iii) Change in Control. The Company agrees that if there is a
Change in Control of the Company (other than a Change in Control which has been
approved by a majority of the Company's Board of Directors who were directors
immediately prior to such Change in Control) then, with respect to all matters
thereafter arising concerning the rights of Indemnitee to payments of Expenses
and Expense Advances under this Agreement or any other agreement or under the
Company's Certificate of Incorporation or Bylaws as now or hereafter in effect,
Independent Legal Counsel (as defined in Section 10(d) hereof) shall be selected
by Indemnitee and approved by the Company (which approval shall not be
unreasonably withheld). Such counsel, among other things, shall render its
written opinion to the Company and Indemnitee as to whether and to what extent
Indemnitee would be permitted to be indemnified under applicable law and the
Company agrees to abide by such opinion. The Company agrees to pay the
reasonable fees of the Independent Legal Counsel referred to above and to fully
indemnify such counsel against any and all expenses (including attorneys' fees),
claims, liabilities and damages arising out of or relating to this Agreement or
its engagement pursuant hereto.

                  (iv) Mandatory Payment of Expenses. Notwithstanding any other
provision of this Agreement other than Section 8 hereof, to the extent that
Indemnitee has been successful on the merits or otherwise, including, without
limitation, the dismissal of an action without prejudice, in defense of any
action, suit, proceeding, inquiry or investigation referred to in Section (1)(a)
hereof or in the defense of any claim, issue or matter therein, Indemnitee shall
be indemnified against all Expenses incurred by Indemnitee in connection
therewith.

         (2) Expenses; Indemnification Procedure.

                  (i) Advancement of Expenses. The Company shall advance all
Expenses incurred by Indemnitee. The advances to be made hereunder shall be paid
by the Company to Indemnitee as soon as practicable but in any event no later
than twenty (20) days after written demand by Indemnitee therefor to the
Company.

                  (ii) Notice/Cooperation by Indemnitee. Indemnitee shall, as a
condition precedent to Indemnitee's right to be indemnified under this
Agreement, give the Company notice in writing a soon as practicable of any Claim
made against Indemnitee for which indemnification will or could be sought under
this Agreement. Notice to the Company shall be directed to the Chief Executive
Officer of the Company at the address shown on the signature page of this
Agreement (or such other address as the Company shall designate in writing to
Indemnitee). In addition, Indemnitee shall give the Company such information and
cooperation as it may reasonably require and as shall be within Indemnitee's
power.

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<PAGE>

                  (iii) No Presumptions; Burden of Proof. For purposes of this
Agreement, the termination of any Claim by judgment, order, settlement (whether
with or without court approval) or conviction, or upon a plea of nolo
contendere, or its equivalent, shall not create a presumption that Indemnitee
did not meet any particular standard of conduct or have any particular belief or
that a court has determined that indemnification is not permitted by applicable
law. In addition, neither the failure of the Reviewing Party to have made a
determination as to whether Indemnitee has met any particular standard of
conduct or had any particular belief, nor an actual determination by the
Reviewing Party that Indemnitee has not met such standard of conduct or did not
have such belief, prior to the commencement of legal proceedings by Indemnitee
to secure a judicial determination that Indemnitee should be indemnified under
applicable law, shall be a defense to Indemnitee's claim or create a presumption
that Indemnitee has not met any particular standard of conduct or did not have
any particular belief. In connection with any determination by the Reviewing
Party or otherwise as to whether Indemnitee is entitled to be indemnified
hereunder, the burden of proof shall be on the Company to establish that
Indemnitee is not so entitled.

                  (iv) Notice to Insurers. If, at the time of the receipt by the
Company of a notice of a Claim pursuant to Section 2(b) hereof, the Company has
liability insurance in effect which may cover such Claim, the Company shall give
prompt notice of the commencement of such Claim to the insurers in accordance
with the procedures set forth in the respective policies. The Company shall
thereafter take all necessary or desirable action to cause such insurers to pay,
on behalf of Indemnitee, all amounts payable as a result of such action, suit,
proceeding, inquiry or investigation in accordance with the terms of such
policies.

                  (v) Selection of Counsel. In the event the Company shall be
obligated hereunder to pay the Expenses of any Claim, the Company shall be
entitled to assume the defense of such Claim with counsel approved by
Indemnitee, which approval shall not be unreasonably withheld, upon the delivery
to Indemnitee of written notice of its election so to do. After delivery of such
notice, approval of such counsel by Indemnitee and the retention of such counsel
by the Company, the Company will not be liable to Indemnitee under this
Agreement for any fees of counsel subsequently incurred by Indemnitee with
respect to the same Claim; provided that, (i) Indemnitee shall have the right to
employ Indemnitee's counsel in any such Claim at Indemnitee's expense and (ii)
if (A) the employment of counsel by Indemnitee has been previously authorized by
the Company, (B) Indemnitee shall have reasonably concluded that there is a
conflict of interest between the Company and Indemnitee in the conduct of any
such defense, or (C) the Company shall not continue to retain such counsel to
defend such Claim, then the fees and expenses of Indemnitee's counsel shall be
at the expense of the Company. The Company shall have the right to conduct such
defense as it sees fit in its sole discretion, including the right to settle any
claim against Indemnitee without the consent of the Indemnitee.

         (3) Additional Indemnification Rights; Nonexclusivity.

                  (i) Scope. The Company hereby agrees to indemnify Indemnitee
to the fullest extent permitted by law, notwithstanding that such
indemnification is not specifically authorized by the other provisions of this
Agreement, the Company's Certificate of

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<PAGE>

Incorporation, the Company's Bylaws or by statute. In the event of any change
after the date of this Agreement in any applicable law, statute or rule which
expands the right of a Delaware corporation to indemnify a member of it, Board
of Directors or an officer, employee, agent or fiduciary, it is the intent of
the parties hereto that Indemnitee shall enjoy by this Agreement the greater
benefits afforded by such change. In the event of any change in any applicable
law, statute or rule which narrows the right of a Delaware corporation to
indemnify a member of its Board of Directors or an officer, employee, agent or
fiduciary, such change, to the extent not otherwise required by such law,
statute or rule to be applied to this Agreement, shall have no effect on this
Agreement or the parties' rights and obligations hereunder except as set forth
in Section 8(a) hereof

                  (ii) Nonexclusivity. The indemnification provided by this
Agreement shall be in addition to any rights to which Indemnitee may be entitled
under the Company's Certificate of Incorporation, its Bylaws, any agreement, any
vote of stockholders or disinterested directors, the General Corporation Law of
the State of Delaware, or otherwise. The indemnification provided under this
Agreement shall continue as to Indemnitee for any action Indemnitee took or did
not take while serving in an indemnified capacity even though Indemnitee may
have ceased to serve in such capacity.

         (4) No Duplication of Payments. The Company shall not be liable under
this Agreement to make any payment in connection with any Claim made against
Indemnitee to the extent Indemnitee has otherwise actually received payment
(under any insurance policy, Certificate of Incorporation Bylaw or otherwise) of
the amounts otherwise indemnifiable hereunder.

         (5) Partial Indemnification. If Indemnitee is entitled under any
provision of this Agreement to indemnification by the Company for some or a
portion of Expenses incurred in connection with any Claim, but not, however, for
all of the total amount thereof, the Company shall nevertheless indemnify
Indemnitee for the portion of such Expenses to which Indemnitee is entitled.

         (6) Mutual Acknowledgment. Both the Company and Indemnitee acknowledge
that in certain instances, Federal law or applicable public policy may prohibit
the Company from indemnifying its directors, officers, employees, agents or
fiduciaries under this Agreement or otherwise. Indemnitee understands and
acknowledges that the Company has undertaken or may be required in the future to
undertake with the Securities and Exchange Commission to submit the question of
indemnification to a court in certain circumstances for a determination of the
Company's right under public policy to indemnify Indemnitee.

         (7) Liability Insurance. The Company shall, from time to time, make the
good faith determination whether or not it is practicable for the Company to
obtain and maintain a policy or policies of insurance with reputable insurance
companies providing the officers and directors of the Company with coverage for
losses from wrongful acts, or to ensure the Company's performance of its
indemnification obligations under this Agreement. Among other considerations,
the Company will weigh the costs of obtaining such insurance coverage against
the protection afforded by such coverage. In all policies of directors' and
officers' liability

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<PAGE>

insurance, Indemnitee shall be named as a insured in such a manner as to provide
Indemnitee the same rights and benefits as are accorded to the most favorably
insured of the Company's directors, if Indemnitee is a director, or of the
Company's officers, if Indemnitee is not a director of the Company but is an
officer; or of the Company's key employees, if Indemnitee is not an officer or
director but is a key employee. Notwithstanding the foregoing, the Company shall
have no obligation to obtain or maintain such insurance if the Company
determines in good faith that such insurance is not reasonably available, if the
premium costs for such insurance are disproportionate to the amount of coverage
provided, if the coverage provided by such insurance is limited by exclusions so
as to provide an insufficient benefit, or if Indemnitee is covered by similar
insurance maintained by a subsidiary or parent of the Company.

         (8) Exceptions. Any other provision herein to the contrary
notwithstanding, the Company shall not be obligated pursuant to the terms of
this Agreement:

                  (i) Excluded Action or Omissions. To indemnify Indemnitee for
Expense resulting from acts, omissions or transactions for which Indemnitee is
prohibited from receiving indemnification under this Agreement or applicable
law;

                  (ii) Claims Initiated by Indemnitee. To indemnify or advance
expenses to Indemnitee with respect to Claims initiated or brought voluntarily
by Indemnitee and not by way of defense, except (i) with respect to actions or
proceedings brought to establish or enforce a right to indemnification under
this Agreement or any other agreement or insurance policy or under the Company's
Certificate of Incorporation or Bylaws now or hereafter in effect relating to
Claims for Indemnifiable Events, (ii) in specific cases if the Board of
Directors has approved the initiation or bringing of such Claim, or (iii) as
otherwise required under Section 145 of the Delaware General Corporation Law,
regardless of whether Indemnitee ultimately is determined to be entitled to such
indemnification, advance expense payment or insurance recovery, as the case may
be;

                  (iii) Lack of Good Faith. To indemnify Indemnitee for any
expenses incurred by Indemnitee with respect to any proceeding instituted by
Indemnitee to enforce or interpret this Agreement, if a court of competent
jurisdiction determines that each of the material assertions mad by Indemnitee
in such proceeding was not made in good faith or was frivolous; or

                  (iv) Claim Under Section 16(b). To indemnify Indemnitee for
expenses and the payment of profits arising from the purchase and sale by
Indemnitee of securities in violation of Section 16(b) of the Securities
Exchange Act of 1934, as amended, or any similar successor statute.

         (9) Period of Limitations. No legal action shall be brought and no
cause of action shall be asserted by or in the right of the Company against
Indemnitee, Indemnitee's estate, spouse, heirs executors or personal or legal
representatives after the expiration of two years from the date of accrual of
such cause of action, and any claim or cause of action of the Company shall be
extinguished and deemed released unless asserted by the timely filing of a legal
action within such two-year period, provided, however, that if any shorter
period of

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<PAGE>

limitations is otherwise applicable to any such cause of action, such shorter
period shall govern.

         (10) Construction of Certain Phrases.

                  (i) For purposes of this Agreement, references to the
"Company" shall include, in addition to the resulting corporation, any
constituent corporation (including any constituent of a constituent) absorbed in
a consolidation or merger which, if its separate existence had continued would
have had power and authority to indemnify its directors, officers, employees,
agents or fiduciaries, so that if Indemnitee is or was a director, officer,
employee, agent or fiduciary of such constituent corporation, or is or was
serving at the request of such constituent corporation as a director, officer,
employee, agent or fiduciary of another corporation, partnership, joint venture
employee benefit plan, trust or other enterprise, Indemnitee shall stand in the
same position under the provisions of this Agreement with respect to the
resulting or surviving corporation as Indemnitee would have with respect to such
constituent corporation if its separate existence had continued.

                  (ii) For purposes of this Agreement, references to "other
enterprises" shall include employee benefit plans; references to "fines" shall
include any excise taxes assessed on Indemnitee with respect to an employee
benefit plan; and references to "serving at the request of the Company" shall
include any service as a director, officer, employee, agent or fiduciary of the
Company which imposes duties on, or involves services by, such director,
officer, employee, agent or fiduciary with respect to an employee benefit plan,
its participants or its beneficiaries; and if Indemnitee acted in good faith and
in a manner Indemnitee reasonably believed to be in the interest of the
participants and beneficiaries of an employee benefit plan, Indemnitee shall be
deemed to have acted in a manner "not opposed to the best interests of the
Company" as referred to in this Agreement.

                  (iii) For purposes of this Agreement a "Change in Control"
shall be deemed to have occurred if, on or after the date of this Agreement, (i)
any "person" (as such term is used in Sections 13(d) and 14(d) of the Securities
Exchange Act of 1934, as amended), other than a trustee or other fiduciary
holding securities under an employee benefit plan of the Company acting in such
capacity or a corporation owned directly or indirectly by the stockholders of
the Company it substantially the same proportions as their ownership of stock of
the Company, becomes the "beneficial owner" (as defined in Rule l3d-3 under said
Act), directly or indirectly, of securities of the Company representing more
than 50% of the total voting power represented by the Company's then outstanding
Voting Securities, (ii) during any period of two consecutive years, individuals
who at the beginning of such period constitute the Board of Directors of the
Company and any new director whose election by the Board of Directors or
nomination for election by the Company's stockholders was approved by a vote of
at least two thirds (2/3) of the directors then still in office who either were
directors at the beginning of the period or whose election or nomination for
election was previously so approved, cease for any reason to constitute a
majority thereof, or (iii) the stockholders of the Company approve a merger or
consolidation of the Company with any other corporation other than a merger or
consolidation which would result in the Voting Securities of the Company
outstanding immediately prior thereto continuing to represent (either by
remaining outstanding

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<PAGE>

or by being converted into Voting Securities of the surviving entity) at least
80% of the total voting power represented by the Voting Securities of the
Company or such surviving entity outstanding immediately after such merger or
consolidation, or the stockholders of the Company approve a plan of complete
liquidation of the Company or an agreement for the sale or disposition by the
Company of (in one transaction or a series of related transactions) all or
substantially all of the Company's assets.

                  (iv) For purposes of this Agreement, "Independent Legal
Counsel" shall mean an attorney or firm of attorneys, selected in accordance
with the provisions of Section l(c) hereof, who shall not have otherwise
performed services for the Company or Indemnitees within the last three (3)
years (other than with respect to matters concerning the rights of Indemnitees
under this Agreement, or of other indemnitees under similar indemnity
agreements);

                  (v) For purposes of this Agreement, a "Reviewing Party" shall
mean any appropriate person or body consisting of a member or members of the
Company's Board of Directors or any other person or body appointed by the Board
of Directors who is not a party to the particular Claim for which Indemnitee is
seeking indemnification, or Independent Legal Counsel.

                  (vi) For purposes of this Agreement, "Voting Securities" shall
mean any securities of the Company that vote generally in the election of
directors.

         (11) Counterparts. This Agreement may be executed in one or more
counterparts, each of which shall constitute an original.

         (12) Binding Effect; Successors and Assigns. This Agreement shall be
binding upon and inure to the benefit of and be enforceable by the parties
hereto and their respective successors, assigns, including any direct or
indirect successor by purchase, merger, consolidation or otherwise to all or
substantially all of the business and/or assets of the Company, spouses, heirs,
and personal and legal representatives. The Company shall require and cause any
successor (whether direct or indirect by purchase, merger, consolidation or
otherwise) to all, substantially all, or a substantial part, of the business
and/or assets of the Company, by written agreement in form and substance
satisfactory to Indemnitee, expressly to assume and agree to perform this
Agreement in the same manner and to the same extent that the Company would be
required to perform if no such succession had taken place. This Agreement shall
continue in effect with respect to Claims relating to Indemnifiable Events
regardless of whether Indemnitee continues to serve as a director, officer,
employee, agent or fiduciary of the Company or of any other enterprise at the
Company's request.

         (13) Attorneys' Fees. In the event that any action is instituted by
Indemnitee under this Agreement or under any liability insurance policies
maintained by the Company to enforce or interpret any of the terms hereof or
thereof, Indemnitee shall be entitled to be paid all Expenses incurred by
Indemnitee with respect to such action, regardless of whether Indemnitee is
ultimately successful in such action, and shall be entitled to the advancement
of Expenses with respect to such action, unless, as a part of such action, a
court of competent jurisdiction

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<PAGE>

over such action determines that each of the material assertions made by
Indemnitee as a basis for such action was not made in good faith or was
frivolous. In the event of an action instituted by or in the name of the Company
under this Agreement to enforce or interpret any of the terms of this Agreement,
Indemnitee shall be entitled to be paid all Expenses incurred by Indemnitee in
defense of such action (including costs and expenses incurred with respect to
Indemnitee's counterclaims and crossclaims made in such action), and shall be
entitled to the advancement of Expenses with respect to such action, unless, as
a part of such action, a court having jurisdiction over such action determines
that each of Indemnitee's material defenses to such action was made in bad faith
or was frivolous.

         (14) Notice. All notices and other communications required or permitted
hereunder shall be in writing, shall be effective when given, and shall in any
event be deemed to be given (a) five (5) days after deposit with the U.S. Postal
Service or other applicable postal service, if delivered by first class mail,
postage prepaid, (b) upon delivery, if delivered by hand, (c) one business day
after the business day of deposit with Federal Express or similar overnight
courier, freight prepaid, or (d) one day after the business day of delivery by
facsimile transmission, if delivered by facsimile transmission, with copy by
first class mail, postage prepaid, and shall be addressed if to Indemnitee, at
the Indemnitee's address as set forth beneath Indemnitee's signature to this
Agreement and if to the Company at the address of its principal corporate
offices (attention: Secretary) or at such other address as such party may
designate by ten days' advance written notice to the other party hereto.

         (15) Consent to Jurisdiction. The Company and Indemnitee each hereby
irrevocably consent to the jurisdiction of the courts of the State of Delaware
for all purposes in connection with any action or proceeding which arises out of
or relates to this Agreement and agree that any action instituted under this
Agreement shall be commenced, prosecuted and continued only in the Court of
Chancery of the State of Delaware in and for New Castle County, which shall be
the exclusive and only proper forum for adjudicating such a claim.

         (16) Severability. The provisions of this Agreement shall be severable
in the event that any of the provisions hereof (including any provision within a
single section, paragraph or sentence) are held by a court of competent
jurisdiction to be invalid, void or otherwise unenforceable, and the remaining
provisions shall remain enforceable to the fullest extent permitted by law.
Furthermore, to the fullest extent possible, the provisions of this Agreement
(including, without limitations, each portion of this Agreement containing any
provision held to be invalid, void or otherwise unenforceable, that is not
itself invalid, void or unenforceable) shall be construed so as to give effect
to the intent manifested by the provision held invalid, illegal or
unenforceable.

         (17) Choice of Law. This Agreement shall be governed by and its
provisions construed and enforced in accordance with the laws of the State of
Delaware, as applied to contracts between Delaware residents, entered into and
to be performed entirely within the State of Delaware, without regard to the
conflict of laws principles thereof.

         (18) Subrogation. In the event of payment under this Agreement, the
Company shall be subrogated to the extent of such payment to all of the fights
of recovery of Indemnitee who

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<PAGE>

shall execute all documents required and shall do all acts that may be necessary
to secure such fights and to enable the Company effectively to bring suit to
enforce such rights.

         (19) Amendment and Termination. No amendment, modification, termination
or cancellation of this Agreement shall be effective unless it is in writing
signed by both the parties hereto. No waiver of any of the provisions of this
Agreement shall be deemed or shall constitute a waiver of any other provisions
hereof (whether or not similar) nor shall such waiver constitute a continuing
waiver.

         (20) Integration and Entire Agreement. This Agreement sets forth the
entire understanding between the parties hereto and supersedes and merges all
previous written and oral negotiations, commitments, understandings and
agreements relating to the subject matter hereof between the parties hereto.

         (21) No Construction as Employment Agreement. Nothing contained in this
Agreement shall be construed as giving Indemnitee any right to be retained in
the employ of the Company or any of its subsidiaries.

         IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first above written.

                                       eDiets.com, Inc.
                                       a Delaware corporation

                                       By:
                                          --------------------------------------
                                       Title:
                                             -----------------------------------

                                       Address: 3467 W. Hillsboro Boulevard
                                                Deerfield Beach, Florida 33442

AGREED TO AND ACCEPTED BY:

Name:
     -----------------------------------
Address:
        --------------------------------

        --------------------------------

                                       10EXHIBIT 10.18
<TABLE>
<CAPTION>
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                                                            AOL SERVICE
                                                             INVENTORY
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AOL INVENTORY/DEMOGRAPHIC PURCHASED                     DISPLAY START       DISPLAY       AD TYPE       TOTAL GROSS        TOTAL
                                                             DATE          STOP DATE                       PRICE        IMPRESSIONS
-----------------------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>             <C>            <C>          <C>              <C>
Recipe Makeover sponsorship button                          4/1/00          3/31/01        88x31                           360,000
Recipe Makeover banner                                      4/1/00          3/31/01        234x80                          180,000
Simply Fit sponsorship button                               4/1/00          3/31/01        88x31                         2,400,000
Simply Fit sponsorship banner                               4/1/00          3/31/01        234x80                          600,000
Wellness Center - Diet and Fitness                          4/1/00          3/31/01        194x15                          800,000
Sports - Fitness Sponsorship                                4/1/00          3/31/01        88x31                            72,000
Fitness and Sports Medicine Tip Button                      4/1/00          3/31/01        88x31                           189,600
Fitness and Sports Medicine Tip Banner                      4/1/00          3/31/01        234x80                           93,600
Women's - Wellness - Diet & Fitness relate                  4/1/00          3/31/01        194x15                          360,000
Women - Self Discovery banner                               4/1/00          3/31/01        234x60                          180,000
Food - Main screen banner                                   4/1/00          3/31/01        488x60                          600,000
Run of Food - banner                                        4/1/00          3/31/01        488x60                        1,000,008
Premium Diet & Nutrition package                            4/1/00          3/31/01        234x60                        2,000,004
Premium Women's Health package                              4/1/00          3/31/01        234x60                        1,200,000
Premium Eating Well health package                          4/1/00          3/31/01        234x60                           95,000
Premium Fitness health package                              4/1/00          3/31/01        234x60                          600,000
Mail Inbox                                                  4/1/00          3/31/01        175x45                        2,000,004
ROS                                                         4/1/00          3/31/01        234x60                        1,500,000
Women's Main Screen                                         4/1/00          3/31/01        234x60                          430,000
-----------------------------------------------------------------------------------------------------------------------------------
Attach completed AOL Demographic Profile Worksheets                                        Totals       1,014,240       14,469,216
-----------------------------------------------------------------------------------------------------------------------------------
                                                                ART
-----------------------------------------------------------------------------------------------------------------------------------
            All necessary artwork and active URL's must be provided by advertiser 3 business days prior to start date.

                                             ARTWORK REQUIRED FROM ADVERTISER/AGENCY:

[X] 234x60 AB Standard / 7 k Max file size/animation not to           [X] Special 184x16
     exceed 8 seconds                                                 [ ] 120x90 5k max file size/animation not to exceed 6 seconds
[X] 175x45 Chat/Mail in-box / 5k Max                                  [X] 88x31 3k max file size/branding button/No animation
    file/animation not to exceed 6 seconds                            [ ] 120x60 5k Max file size/animation not to exceed 6 seconds

                                                Advertiser URL (MUST BE FILLED IN**)

The HTTP/URL address to be connected to the Advertisement shall be: http://             www.ediets.com
**If you don't have linking URL, please put advertiser homepage URL for review

                                            Please send artwork and URL to (choose one):
                                                       [X] AolArtEast@aol.com

                                     Please copy ROBINFIHMA@AOL.com on all artwork submissions
-----------------------------------------------------------------------------------------------------------------------------------
</TABLE>
AOL reserves the right to immediately cancel any advertising flight in the event
of a material change to the nature or content of the site linked to the
Agreement.

<PAGE>

<TABLE>
<CAPTION>

-----------------------------------------------------------------------------------------------------------------------------------
                                                              AOL.COM
                                                             INVENTORY
-----------------------------------------------------------------------------------------------------------------------------------
<S>                                                     <C>                <C>            <C>           <C>             <C>
AOL.COM INVENTORY/PACKAGES**PURCHASED                   DISPLAY START       DISPLAY       AD TYPE       TOTAL GROSS        TOTAL
                                                             DATE          STOP DATE                       PRICE        IMPRESSIONS
-----------------------------------------------------------------------------------------------------------------------------------
Yellow Pages-Health and Medicine/Health and Fitness         4/1/00          3/31/01        468x60                          120,000
Clubs
Web Center-Health-Fitness & Sports Medicine text            4/1/00          3/31/01        194x15                          120,000
Netfind ROS                                                 4/1/00          3/31/01        488x60                        3,360,000
AOL.com home page                                          12/1/00          3/31/01        100x70                        4,000,000
-----------------------------------------------------------------------------------------------------------------------------------
**See attached package description for any AOL.com package purchase                       Totals:         $61,200        7,600,000
-----------------------------------------------------------------------------------------------------------------------------------
                                                                ART
-----------------------------------------------------------------------------------------------------------------------------------
            All necessary artwork and active URL's must be provided by advertiser 3 business days prior to start date.

                                              ARTWORK REQUIRED FROM ADVERTISED AGENCY:

[X] 468x60 AOL.com Webcenter/12k Max/Animation-4                      [ ] _____ Kids Only & Hometown/6k Max/Animation-4
    loop max                                                              loop max
[X] 100x70 AOL.com Home Page/3k Max/No animation                      [ ] 120x30 Hometown Anchor/2k max file size/No
[ ] 120x60 Instant Messenger/7.5k Max/animation-4                                                                          animation
    loop max                                                          [X] 184x15 Webcenter/Text/29 Characters/2 point
[ ] 141x60 Webcenter Sponsor/4k max file                                  font/Transparent
    size/7/Animation-1 loop max

                                                Advertiser URL: (MUST BE FILLED IN):

The HTTP/URL address to be connected to the Advertisement  shall be: http://            www.ediets.com
**If you don't have linking URL, please put advertiser homepage URL for review

                                            Please send artwork and URL to (choose one):
                                                         AolWebEast@aol.com

                                     Please copy ROBINFIHMA@AOL.com on all artwork submissions
-----------------------------------------------------------------------------------------------------------------------------------
</TABLE>
AOL reserves the right to immediately cancel any advertising flight in the event
of a material change to the nature or content of the site linked to the
Agreement.

<PAGE>

<TABLE>
<CAPTION>

-----------------------------------------------------------------------------------------------------------------------------------
                                                            SEARCH 2000
                                                             INVENTORY
-----------------------------------------------------------------------------------------------------------------------------------
SEARCH 2000 INVENTORY PURCHASED                         DISPLAY START       DISPLAY       AD TYPE      TOTAL GROSS         TOTAL
                                                             DATE          STOP DATE                      PRICE         IMPRESSIONS
-----------------------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>             <C>            <C>                            <C>
AOL Search-AOL-Directory-Health-Weight Loss banner          4/1/00          3/31/01        468x60                           180,000
AOL Search-Web-Directory-Health-Weight Loss banner          4/1/00          3/31/01        468x60                           180,000
Search 2000 (Netfind) home page                             4/1/00          3/31/01        120x60                         2,100,000
-----------------------------------------------------------------------------------------------------------------------------------
                                                                                          Totals:                         2,460,000
-----------------------------------------------------------------------------------------------------------------------------------
                                                                ART
-----------------------------------------------------------------------------------------------------------------------------------

        All necessary artwork and active URL's must be provided by advertiser 3 business days prior to start date.

[X] 468x60 GAB Standard/12k Max File Size/Animation 4-loop max        [X] 120x80 AOL Search Main Page/2k max
                                                                          file size No animation

                                                Advertiser URL: (Must be filled in)

The HTTP/URL address to be connected to the Advertisement shall be:  http://                     www.ediets.com
If you don't have linking URL, please put advertiser homepage URL for review

                                            Please send artwork and URL to (choose one):
                                                        Aol/WebEast@aol.com

                                     Please copy ROBINFIHMA@aol.com on all artwork submissions
-----------------------------------------------------------------------------------------------------------------------------------
</TABLE>
AOL reserves the right to immediately cancel any advertising flight in the event
of a material change to the nature or content of the site linked to the
Agreement.

<PAGE>

<TABLE>
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------------------
                                                              NETSCAPE
                                                             INVENTORY
-----------------------------------------------------------------------------------------------------------------------------------
            NETSCAPE INVENTORY PURCHASED                DISPLAY START       DISPLAY       AD TYPE      TOTAL GROSS         TOTAL
                                                             DATE          STOP DATE                      PRICE         IMPRESSIONS
-----------------------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>             <C>            <C>                            <C>
Netscape - Health - Diet and Nutrition sponsorship          4/1/00          3/31/01        141x60                           180,000
Netscape - Health - Exercise and Fitness sponsorship        4/1/00          3/31/01        141x60                           180,000
Netscape - Health - Women's Health sponsorship              4/1/00          3/31/01        141x60                           180,000
Netscape - Health - Diet and Nutrition text links           4/1/00          3/31/01        194x15                           120,000
Netscape - Health - Diet and Nutrition banner               4/1/00          3/31/01        468x60                           120,000
Netscape - Health - Exercise and Fitness text link          4/1/00          3/31/01        194x15                           120,000
Netscape - Health - Exercise and Fitness banner             4/1/00          3/31/01        466x60                            36,000
Netcenter ROS                                                                              466x60                         2,100,000
-----------------------------------------------------------------------------------------------------------------------------------
                                                                                          Totals:                         3,036,000
-----------------------------------------------------------------------------------------------------------------------------------
                                                                ART
-----------------------------------------------------------------------------------------------------------------------------------
            All necessary artwork and active URL's must be provided by advertiser 3 business days prior to start date.

                                              ARTWORK REQUIRED FROM ADVERTISER/AGENCY

[X] 468x60 General/10kMax/Animation - 1 loop
[ ] 100x70 Home Page/2kMax/Animation-1 loop                           [ ] 118x15 Small Business Text/16
                                                                          characters/spaces/2point font
[ ] 141x60 Sponsor/4k Max/Animation-1 loop
[ ] 194x15 Text/29 characters/2 point font

The HTTP/URL address to be connected to the Advertisement shall be:  http://            www.ediets.com

                            If you don't have linking URL, please put advertiser homepage URL for review
                                            Please send artwork and URL to (choose one):

                                                      [X] Aol/WebEast@aol.com

                                     Please copy ROBINFIHMA@aol.com on all artwork submissions
-----------------------------------------------------------------------------------------------------------------------------------
</TABLE>
AOL reserves the right to immediately cancel any advertising flight in the event
of a material change to the nature or content of the site linked to the
Agreement.

<PAGE>

<TABLE>
<CAPTION>

-----------------------------------------------------------------------------------------------------------------------------------
                                                              PARTNER
                                                             INVENTORY
-----------------------------------------------------------------------------------------------------------------------------------
             PARTNER INVENTORY PURCHASED                DISPLAY START       DISPLAY       AD TYPE      TOTAL GROSS         TOTAL
                                                             DATE          STOP DATE                      PRICE         IMPRESSIONS
-----------------------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>             <C>            <C>           <C>                <C>
Weight loss tools, chats & diet plans - Thrive on           4/1/00          3/31/01        120x60                           420,000
Oxygen(web)
Body Mass Index Calculator - Thrive weight                  4/1/00          3/31/01        120x60                           420,000
Are you fit? Thrive Fitness (web)                           4/1/00          3/31/01        120x60                           144,000
Thrive: Weight (was Weight Loss) contextual                 4/1/00          3/31/01        194x15                         2,500,200
integration (30 characters max)
Oxygen Media - Thrive - Fitness - (Web)                     4/1/00          3/31/01        468x60                         1,600,000
Oxygen  Media -  Thrive - Weight  (was Weight Loss)         4/1/00          3/31/01        468x60                           960,000
(WEB)
Run of Mom's Online                                         4/1/00          3/31/01        468x60                           460,000
Dr. Koop - Weight Loss Center - AOL.com                     4/1/00          3/31/01        130x60                            64,900
Ebay - AOL - Miscellaneous - Household - Fitness            4/1/00          3/31/01        468x60                           120,000
Ebay - AOL - Miscellaneous-Sporting Goods - Exercise        4/1/00          3/31/01        468x60                           120,000
Equipment
Oxygen Media - Thrive - Weight (Network)                    4/1/00          3/31/01        468x60                            60,000
Attach completed AOL Demographic Profile Worksheet                                        Totals:        341,190          7,079,100
-----------------------------------------------------------------------------------------------------------------------------------
                                                                ART
-----------------------------------------------------------------------------------------------------------------------------------
            All necessary artwork and active URL's must be provided by advertiser 3 business days prior to start date.

                                              ARTWORK REQUIRED FROM ADVERTISER/AGENCY

Partner traffic specs and art sizes may                               [ ] _______________
vary.  Please ask your Salesperson for
current specs.
                                                Advertiser URL: (MUST BE FILLED IN)

The HTTP/URL address to be connected to the Advertisement shall be:  http://            www.ediets.com
If you don't have linking URL, please put advertiser homepage URL for review

                                            Please send artwork and URL to (choose one):
                                                      [X] Aol/WebEast@aol.com

                                     Please copy ROBINFIHMA@aol.com on all artwork submissions
-----------------------------------------------------------------------------------------------------------------------------------
</TABLE>
AOL reserves the right to immediately cancel any advertising flight in the event
of a material change to the nature or content of the site linked to the
Agreement.

<PAGE>

<TABLE>
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------------------
                                            ADVERTISING PURCHASE SUMMARY
-----------------------------------------------------------------------------------------------------------------------------------
                                        TOTAL PRICE               TOTAL IMPRESSIONS                   CPM
-----------------------------------------------------------------------------------------------------------------------------------
<S>                                          <C>                             <C>                          <C>
AOL Service                                  $1,014,240.00                   14,469,217                       $70.10
AOL.com                                         $61,200.00                    7,600,008                   $       --
Search 2000                                     $47,160.00                    2,460,000                       $19.17
DCI                                                  $0.00                           --                        $0.00
Netscape                                        $80,640.00                    3,036,000                       $25.58
CompuServe                                           $0.00                           --                        $0.00
Partner                                        $341,160.00                    7,079,100                       $48.19
Cross-Brand                                          $0.00                           --                        $0.00
Moviefone                                            $0.00                           --                        $0.00
Spinner                                              $0.00                           --                        $0.00
ICQ                                                  $0.00                           --                        $0.00
Total Purchase Price                         $1,644,400.00                   34,644,324
-----------------------------------------------------------------------------------------------------------------------------------
Less Agency Discount
-----------------------------------------------------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------------------------------------------------------
          NET PURCHASE PRICE                 TOTAL GUARANTEED IMPRESSIONS                        CPM
-----------------------------------------------------------------------------------------------------------------------------------
             $1,544,400.00                            $4,644,324                               $44.58
-----------------------------------------------------------------------------------------------------------------------------------

</TABLE>

In the event that all necessary artwork and active URL's are not provided to AOL
in the manner specified herein at least three (3) business days prior to the
Display Start Date, all Impressions to the relevant advertising inventory from
and after the Display Start Date shall count toward the Total Impressions and
Advertiser shall remain liable for all payments hereunder notwithstanding AOL's
inability to display the Advertisement. AOL shall be entitled to run "house"
advertisements in the relevant advertising inventory until three (3) business
days after receipt of all necessary artwork and active URL's.

In the event guaranteed Impressions are reached prior to the Display Stop Date,
AOL may, at its option, discontinue display at such earlier time. Any guarantees
are to Impressions (as measured by AOL in accordance with its standard
methodologies and protocols), not click-throughs." To the extent that there is a
shortfall lin Impressions as of the end of the specified display period, AOL
will provide, as Advertiser's sole remedy, "make good" Impressions through
comparable placements. To the extent Impressions commitments are identified
without regard to specific placements, such placements will be as mutually
agreed upon by AOL, and Advertiser during the course of the display period. AOL
reserves the right to alter Advertiser flight dates to accommodate trafficking
needs or other operational needs. In such cases, AOL will make available to
Advertiser reasonaby equivalent flight(s). It is understood there will be no
duplicate impressions per page.

STANDARD TERMS AND CONDITIONS

This Insertion Order incorporates by reference AOL's standard advertising terms
and conditions (the "Standard Terms"), including terms related to advertising
material, payment modifications, cancellation rights, usage data, limitations of
liability, disclaimers, indemnifications, use of AOL member information and
miscellaneous legal terms. Among other things, the Standard Terms provide AOL
the right to cancel this Insertion Order Agreement on thirty days notice to
Advertiser (or upon such shorter notice as may be designated by AOL in the event
that AOL in the event that AOL believes that further display of the
Advertisement will expose AOL to liability or other adverse consequences), in
which case Advertiser shall only be responsible for the pro-rata portion of
payments attributable to the period preceding such termination. The Standard
Terms appear at keyword "Standard Ad Terms 5" on the U.S. based America Online
brand service and at http://mediaspace.aol.com/adterms5.html. ADVERTISER
ACKNOWLEDGES THAT IT HAS BEEN PROVIDED AN OPPORTUNITY TO REVIEW THE STANDARD
TERMS AND AGREES TO BE BOUND BY THEM.

<PAGE>

In order to bind the parties to this Insertion Order Agreement, their duly
authorized representatives have signed their names below on the dates indicated.
This Agreement (including the Standard Terms incorporated by reference) shall be
binding on both parties when signed on behalf or each party and delivered to the
other party (which delivery may be accomplished by facsimile of the signature
pages hereto).

AMERICA ONLINE, INC.                              ADVERTISER

By: /s/                                           By: /s/
   -----------------------------                     ---------------------------
   (signature)                                       (signature)

Print Name: Eric L. Keller                        Print Name: Humble

Title:   V.P.                                     Title: CEO
(Print or Type)                                   (Print or Type)

Date:                                             Date: 3/20/00

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00008-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00008-of-00352.parquet"}]]