Document:

exv10w1

Exhibit 10.1

BROWN-FORMAN 2004 OMNIBUS COMPENSATION PLAN

EMPLOYEE STOCK-SETTLED STOCK APPRECIATION RIGHT AWARD

Capitalized terms used below have the definitions assigned to them in the Brown-Forman 2004

Omnibus Compensation Plan, as amended (the “Plan”), or as defined herein.

SUMMARY

	 	 	 

	Participant:
	 	[Name]
	Grant Date:
	 	July XX, 201X
	First Exercise Date:
	 	May 1, 201X
	Expiration Date:
	 	April 30, 20XX
	Number of Shares:
	 	[Number]
	Class of Shares:
	 	Brown-Forman Corporation Class B Common
	Grant Price:
	 	[$  ]

THIS AWARD (the “Award”), effective as of the Grant Date shown above, represents the grant of a
stock appreciation right under the Plan by Brown-Forman Corporation, a Delaware corporation (the
Company”), to the Participant named above, who is an employee of the Company or one or more of its
Affiliates.

1. Grant of Stock Appreciation Right. The Company hereby grants to the Participant a
Stock-Settled Stock Appreciation Right (the “SSAR”), subject to the terms and conditions of the
Plan, the Administrative Guidelines to the Plan, and those set forth in this Award.

2. Value of the SSAR. The SSAR shall entitle the Participant, upon exercise of the SSAR
(in whole or in part), to receive from the Company an amount payable in the form of Class B Common
Shares determined by multiplying:

	A)	 	the appreciated value of one Class B Common Share, calculated as the Fair Market Value of one
Class B Common Share on the date of exercise minus the Grant Price as shown above; by
	 
	B)	 	the number of Class B Common Shares with respect to which the SSAR is exercised.

3. Term. The term of this Award is for a period of ten years from the first day of the
fiscal year of grant. To exercise the SSAR, the Participant must remain continuously employed by
the Company or one of its Affiliates for at least three years from the first day of the fiscal year
of grant, except as provided in Section 5 below. Assuming continuous employment, the SSAR will
become exercisable on the First Exercise Date shown above, and it must be exercised before the
close of business on the Expiration Date shown above.

4. Form of Payment. The Company shall satisfy its obligation upon the Participant’s
exercise of the SSAR (in whole or in part) in Class B Common Shares based upon the Fair Market
Value of the Company’s Class B Common Shares on the date of exercise, as determined by the Plan
Administrator in its sole discretion in accordance with Section 2.24 of the Plan. Notwithstanding
the foregoing, no fractional Share shall be distributed in settlement of the SSAR, and any portion
of the SSAR which would be settled in a fractional Share shall be rounded up to a whole Share with
no additional payment to be made in cash except as otherwise permitted by the Internal Revenue
Service under an exemption from the application of IRC Section 409A.

[2010 Form]

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5. Termination of Employment. In the event the Participant does not remain continuously
employed by the Company during the term of the SSAR, the following rules will apply:

	A)	 	Retirement. “Retirement” means termination of employment on or after reaching age 55
with at least five (5) full years of service, or on or after reaching age 65 with any service.
If the Participant terminates employment by reason of Retirement, this SSAR will continue in
force until the earlier of (a) the Expiration Date; or (b) the end of seven years following
the date of Retirement; provided however, that if the Participant terminates employment by
reason of Retirement during fiscal 2011, the number of Shares subject to this SSAR shall be
prorated based upon the number of whole months worked during fiscal 2011 prior to Retirement
(out of a 12 month year), with the remaining portion being immediately canceled and forfeited.
Retirement does not affect the First Exercise Date of this SSAR.
	 
	B)	 	Death/Disability. If the Participant dies or terminates employment due to Disability
(“Disability” to be determined by the Plan Administrator in its sole discretion in accordance
with Section 2.19 of the Plan), the SSAR will become immediately exercisable (if not already
exercisable) and must be exercised by the earlier of (a) the Expiration Date or (b) the end of
five years following the date of death or termination of employment due to Disability. If the
Participant dies or terminates employment due to Disability during fiscal 2011, the number of
Shares with respect to which this SSAR shall become exercisable pursuant to the first sentence
of this Section 5B) shall be prorated based upon the number of whole months worked during
fiscal 2011 prior to death/termination of employment due to Disability (out of a 12 month
year), with the remaining portion being immediately canceled and forfeited. An exercisable
SSAR shall be exercised by the person(s) named as the Participant’s beneficiary(ies), or, if
the Participant has not named one or more beneficiaries, by whoever has acquired the
Participant’s rights by will or by the laws of descent and distribution.
	 
	C)	 	Involuntary Termination for Cause. A SSAR granted to a Participant who is terminated
for Cause, as defined in the Plan, shall expire immediately as of the date and time that the
Participant is notified of the termination and may not be exercised.
	 
	D)	 	Involuntary Termination for Poor Performance. A SSAR granted to a Participant whose
employment is involuntarily terminated for Poor Performance (as determined by the Plan
Administrator in its sole discretion) prior to the First Exercise Date shall expire
immediately as of the date and time that the Participant is notified of the termination and
may not be exercised. A SSAR granted to a Participant whose employment is involuntarily
terminated for Poor Performance (as determined by the Plan Administrator in its sole
discretion) after the First Exercise Date must be exercised within thirty days following
termination (provided, however, where necessary, the thirty-day period may be delayed or
bifurcated because of required trading black-out periods). Any such SSARs not exercised
within thirty days following termination shall be forfeited and canceled.
	 
	E)	 	Involuntary Termination – No Fault. A SSAR granted to a Participant whose employment
is involuntarily terminated with “no fault” on the part of the Participant (as determined by
the Plan Administrator in its sole discretion) will continue in force until the later of (a)
twelve months; or (b) twelve months following the First Exercise Date; provided however, that
if the Participant’s employment is involuntarily terminated for “no fault” during fiscal 2011,
the number of Shares subject to this SSAR shall be prorated based upon the number of whole
months worked during fiscal 2011 prior to termination (out of a 12 month year), with the
remaining portion being immediately canceled and forfeited. Involuntary termination for “no
fault” does not affect the

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	 	 	First Exercise Date of this SSAR.

	F)	 	Voluntary Termination. A SSAR granted to a Participant who terminates employment
voluntarily prior to the First Exercise Date shall expire immediately as of the date and time
of such termination and may not be exercised. A SSAR granted to a Participant who terminates
employment voluntarily after the First Exercise Date shall continue in force until the earlier
of (a) the Expiration Date or (b) the end of thirty days following the date of termination
(provided, however, where necessary, the thirty-day period may be delayed or bifurcated
because of required trading black-out periods). Voluntary Termination does not affect the
First Exercise Date.
	 
	G)	 	Termination for any Other Reasons. If the Participant’s employment terminates for
any reason other than those set out in items A through F above, and in the absence of any
action by the Plan Administrator, the SSAR shall expire immediately as of the time and date of
termination, and may not be exercised. However, the Plan Administrator, in its sole
discretion, based on the facts and circumstances of such termination, may accelerate the First
Exercise Date of all or any portion of the SSAR, and/or may delay the expiration of all or any
portion of the SSAR to any date not later than the Expiration Date.

6. Change in Control or Potential Change in Control. In the event of a Change in Control
or Potential Change in Control of the Company, as defined in the Plan, the First Exercise Date and
the Participant’s rights with respect to the SSAR shall be governed by the terms of Article 11 of
the Plan.

7. Rights as a Shareholder. The Participant has no rights as a shareholder (including,
but not limited to, the right to receive dividends or dividend equivalents, or to vote on
shareholder issues) with respect to Shares potentially available upon exercise of the SSAR.
Shareholder rights accrue only to holders of Shares issued and delivered pursuant to exercise of
the SSAR.

8. Restrictions on Transfer. The SSAR may not be sold, transferred, pledged, assigned,
or otherwise alienated or hypothecated, other than by will or by the laws of descent and
distribution. Further, the SSAR shall be exercisable during the Participant’s lifetime only by the
Participant or the Participant’s duly appointed legal representative.

9. Recapitalization. If there is any change in the Company’s Shares through the
declaration of Share dividends or through recapitalization resulting in Share splits or through
merger, consolidation, exchange of Shares, or otherwise, the Plan Administrator shall adjust the
number and class of Shares subject to the SSAR, as well as the Grant Price, to prevent dilution or
enlargement of rights.

10. Beneficiary Designation. The Participant may, from time to time, name any
beneficiary or beneficiaries (who may be named contingently or successively) to whom any benefit
under this Award is to be paid in case of his or her death before he or she receives any or all of
such benefit. Each such designation shall revoke all prior designations by the Participant, shall
be in a form prescribed by the Company, and will be effective only when delivered during the
Participant’s lifetime to the Company at its executive offices, addressed to the attention of the
Compensation Department in Louisville, Kentucky.

11. Continuation of Employment. This Award shall not confer upon the Participant any
right to continued employment by the Company, nor shall this Award interfere in any way with the
Company’s right to terminate the Participant’s employment at any time. A transfer of the
Participant’s employment between the Company and any of its subsidiaries, or between any divisions
or subsidiaries of the Company shall not be deemed a termination of employment.

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12. Tax Consequences. By accepting the SSAR, the Participant acknowledges that (i) he or
she understands that upon either the grant or the exercise of the SSAR, he or she may recognize
adverse tax consequences, and (ii) he or she understands that the Company may deduct or withhold,
or require the Participant to remit to the Company, an amount of Class B Common Shares sufficient
to satisfy Federal, state, and local taxes (including the Participant’s FICA obligation) required
by law to be withheld with respect to any exercise of the Participant’s rights under this Award.
You are encouraged to consult with a qualified tax advisor concerning the SSAR. In addition, the
Participant agrees that the SSAR shall be administered and settled as required for the SSAR to be
deemed not to be deferred compensation subject to the provisions of IRC Section 409A or the
Treasury Regulations promulgated thereunder.

13. Miscellaneous.

	A)	 	This Award and the Participant’s rights under it are subject to all the terms and conditions
of the Plan, as the same may be amended from time to time, as well as any Administrative
Guidelines the Plan Administrator may adopt. The Plan Administrator may impose such
restrictions on any Shares acquired pursuant to the exercise of the SSAR as it may deem
advisable, including, without limitation, restrictions under applicable Federal securities
laws, under the requirements of any stock exchange or market upon which such Shares are then
listed and/or traded, and under any blue sky or state securities laws applicable to such
Shares. The Plan Administrator in conjunction with the Company’s compliance officer may
designate periods during which the SSAR may not be exercised by Participants.

The Plan Administrator may, in its sole discretion, administer, construe, and make all
determinations necessary or appropriate to the administration of the Plan and the SSAR, all
of which shall be binding upon the Participant.

	B)	 	Subject to the provisions of the Plan, the Board of Directors may terminate, amend, or modify
the Plan; provided, however, that no such termination, amendment, or modification of the Plan
may in any way adversely affect the Participant’s rights under this Award, without the written
consent of the Participant.
	 
	C)	 	The Participant agrees to take all steps necessary to comply with all applicable Federal and
state securities law in exercising his or her rights under this Award.
	 
	D)	 	This Award shall be subject to all applicable laws, rules, and regulations, and to such
approvals by any governmental agencies or national securities exchanges as may be required.
	 
	E)	 	The Company’s obligations under the Plan and this Award, with respect to the SSAR, shall bind
any successor to the Company, whether succession results from a direct or indirect purchase,
merger, consolidation, or otherwise, of all or substantially all of the business and/or assets
of the Company.
	 
	F)	 	To the extent not preempted by Federal law, this Award shall be governed by, and construed in
accordance with, the laws of the State of Delaware.
	 
	G)	 	At all times when IRC Section 162(m) applies, all Awards to Designated Executive Officers
shall comply with its requirements, unless the Plan Administrator determines that compliance
is not desired or necessary for any Award or Awards. To that end, the Plan Administrator may
make such adjustments it deems appropriate for a specific Award or Awards, except that a
performance-based Award cannot be replaced by a non-performance-based Award if performance

[2010 Form]

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	 	 	goals are not achieved, nor can the characterization of an Executive Officer as a Designated
Executive Officer, once made, change for a given Performance Period.

	H)	 	This Award is subject to the terms of the Plan and Administrative Guidelines promulgated
under it from time to time. In the event of a conflict between this document and the Plan,
the Plan document as well as any determinations made by the Plan Administrator as authorized
by the Plan document, shall govern.

END OF TEXT]

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     IN WITNESS WHEREOF, the parties have caused this Award to be executed as of the Grant Date.

BROWN-FORMAN CORPORATION

By:                                                            

      Lisa Steiner

      Senior Vice President,

      Chief Human Resources Officer

[2010 Form]

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Exhibit 10.2

BROWN-FORMAN 2004 OMNIBUS COMPENSATION PLAN

NON-EMPLOYEE DIRECTOR STOCK APPRECIATION RIGHT AWARD

Capitalized terms used below have the definitions assigned to them in the Brown-Forman 2004

Omnibus Compensation Plan, effective July 22, 2004 (the “Plan”), or as defined herein.

SUMMARY

	 	 	 

	Participant:

	 	[Name]
	Grant Date:

	 	July XX, 20XX
	First Exercise Date:

	 	July 22, 20XX
	Expiration Date:

	 	April 30, 20XX
	Number of Shares:

	 	[Number]
	Class of Shares:

	 	Brown-Forman Corporation Class B Common
	Grant Price:

	 	[$ ]

THIS AWARD, effective as of the Grant Date set out above, represents the grant of a stock
appreciation right by Brown-Forman Corporation, a Delaware corporation (the “Company”) to the
Participant named above, who is a Non-Employee Director of the Company pursuant to the Plan.

1. Grant of Stock Appreciation Right. The Company hereby grants to the Participant a
Stock-settled Stock Appreciation Right (the “SSAR”), subject to the terms and conditions set out
within this Award and to the terms of the Plan.

2. Value of the SSAR. The SSAR shall entitle the Participant, upon exercise of the SSAR
(in whole or in part), to receive from the Company an amount (payable in the form of Class B Common
Shares) determined by multiplying:

	A)	 	the appreciated value of one Class B Common Share, calculated as the Fair Market Value of one
Class B Common Share on the date of exercise minus the Grant Price as shown above; by
	 
	B)	 	the number of Class B Common Shares with respect to which the SSAR is exercised.

3. Term. The term of this Award is for a period of ten years from the first day of the
fiscal year of grant. The SSAR will become exercisable on the First Exercise Date shown above, and
it must be exercised before the close of business on the Expiration Date shown above.

4. Form of Payment. The Company shall satisfy its obligation upon the Participant’s
exercise of the SSAR (in whole or in part) in Class B Common Shares based upon the Fair Market
Value or the Company’s Class B Common Shares on the date of exercise, as determined by the Plan
Administrator in its sole discretion in accordance with Section 2.24 of the Plan. Notwithstanding
the foregoing, no fractional Share shall be distributed in settlement of the SSAR and any portion
of the SSAR which would be settled in a fractional Share shall be rounded up to a whole Share with
no additional payment to be made in cash except as otherwise permitted by the Internal Revenue
Service under an exemption from the application of IRC Section 409A.

5. Termination of Service. In the event the Participant does not remain a Non-Employee
Director of the Company during the term of the SSAR, the following rules will apply:

	A)	 	Voluntary Retirement. If the Board service of the Participant terminates by reason
of voluntary retirement (non-employee director retirement eligibility to be determined by the
Plan Administrator

[2010 Form]

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	 	 	in its sole discretion), the SSAR will continue in force until the earlier of (a) the
Expiration Date; or (b) the end of seven years following the date of retirement.
	 
	B)	 	Death. If the Participant dies or terminates Board service due to Disability
(“Disability” to be determined by the Plan Administrator in its sole discretion in accordance
with Section 2.19 of the Plan), the SSAR must be exercised by the earlier of (a) the
Expiration Date or (b) the end of five years following the date of death or termination of
Board service due to Disability. An exercisable SSAR shall be exercised by the person(s)
named as the Participant’s beneficiary(ies), or, if the Participant has not named one or more
beneficiaries, by whoever has acquired the Participant’s rights by will or by the laws of
descent and distribution.
	 
	C)	 	Termination for any Other Reasons. If the Participant’s Board service terminates for
any reason other than those set out in items A and B immediately above, and in the absence of
any action by the Plan Administrator, the SSAR shall expire immediately as of the time and
date of termination, and may not be exercised. However, the Plan Administrator, in its sole
discretion, based on the facts and circumstances of such termination, may delay the expiration
of all or any portion of the SSAR to any date not later than the Expiration Date.

6. Change in Control or Potential Change in Control. In the event of a Change in Control
or Potential Change in Control of the Company, as defined in the Plan, the Participant’s rights
with respect to the SSAR shall be governed by the terms of Article 11 of the Plan.

7. Rights as a Shareholder. The Participant has no rights as a shareholder (including,
but not limited to, the right to receive dividends or dividend equivalents, or to vote on
shareholder issues) with respect to Shares potentially available upon exercise of the SSAR.
Shareholder rights accrue only to holders of Shares issued and delivered pursuant to exercise of
the SSAR.

8. Restrictions on Transfer. The SSAR may not be sold, transferred, pledged, assigned,
or otherwise alienated or hypothecated, other than by will or by the laws of descent and
distribution. Further, the SSAR shall be exercisable during the Participant’s lifetime only by the
Participant or the Participant’s duly appointed legal representative.

9. Recapitalization. If there is any change in the Company’s Shares through the
declaration of Share dividends or through recapitalization resulting in Share splits or through
merger, consolidation, exchange of Shares, or otherwise, the Plan Administrator shall adjust the
number and class of Shares subject to the SSAR, as well as the Grant Price, to prevent dilution or
enlargement of rights.

10. Beneficiary Designation. The Participant may, from time to time, name any
beneficiary or beneficiaries (who may be named contingently or successively) to whom any benefit
under this Award is to be paid in case of his or her death before he or she receives any or all of
such benefit. Each such designation shall revoke all prior designations by the Participant, shall
be in a form prescribed by the Company, and will be effective only when delivered during the
Participant’s lifetime to the Company at its executive offices, addressed to the attention of the
Compensation Department in Louisville, Kentucky.

11. Continuation of Service. This Award shall not confer upon the Participant any right
to continued service as a director of the Company, nor shall this Award interfere in any way with
the Company’s right to terminate the Participant’s service at any time.

12. Tax Consequences. By accepting the SSAR, the Participant acknowledges that (i) he or
she understands that upon either the grant or the exercise of the SSAR, he or she may recognize
adverse tax

[2010 Form]

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consequences, and (ii) he or she understands that the Company may deduct or withhold, or require
the Participant to remit to the Company, an amount of Class B Common Shares sufficient to satisfy
Federal, state, and local taxes (including the Participant’s FICA obligation) required by law to be
withheld with respect to any exercise of the Participant’s rights under this Award. You are
encouraged to consult with a qualified tax advisor concerning the SSAR. In addition, the
Participant agrees that the SSAR shall be administered and settled as required for the SSAR to be
deemed not to be deferred compensation subject to the provisions of IRC Section 409A or the
Treasury Regulations promulgated thereunder.

13. Miscellaneous.

	A)	 	This Award and the Participant’s rights under it are subject to all the terms and conditions
of the Plan, as the same may be amended from time to time, as well as to such rules as the
Plan Administrator may adopt. The Plan Administrator may impose such restrictions on any
Shares acquired pursuant to the exercise of the SSAR as it may deem advisable, including,
without limitation, restrictions under applicable Federal securities laws, under the
requirements of any stock exchange or market upon which such Shares are then listed and/or
traded, and under any blue sky or state securities laws applicable to such Shares. The Plan
Administrator in conjunction with the Company’s compliance officer may designate periods
during which the SSAR may not be exercised by Participants.
	 
	 	 	The Plan Administrator may, in its sole discretion, administer, construe, and make all
determinations necessary or appropriate to the administration of the Plan and the SSAR, all
of which shall be binding upon the Participant.
	 
	B)	 	Subject to the provisions of the Plan, the Board of Directors may terminate, amend, or modify
the Plan; provided, however, that no such termination, amendment, or modification of the Plan
may in any way adversely affect the Participant’s rights under this Award, without the written
consent of the Participant.
	 
	C)	 	The Participant agrees to take all steps necessary to comply with all applicable Federal and
state securities law in exercising his or her rights under this Award.
	 
	D)	 	This Award shall be subject to all applicable laws, rules, and regulations, and to such
approvals by any governmental agencies or national securities exchanges as may be required.
	 
	E)	 	The Company’s obligations under the Plan and this Award, with respect to the SSAR, shall bind
any successor to the Company, whether succession results from a direct or indirect purchase,
merger, consolidation, or otherwise, of all or substantially all of the business and/or assets
of the Company.
	 
	F)	 	To the extent not preempted by Federal law, this Award shall be governed by, and construed in
accordance with, the laws of the State of Delaware.
	 
	G)	 	At all times when IRC Section 162(m) applies, all Awards to Designated Executive Officers
shall comply with its requirements, unless the Plan Administrator determines that compliance
is not desired or necessary for any Award or Awards. To that end, the Plan Administrator may
make such adjustments it deems appropriate for a specific Award or Awards, except that a
performance-based Award cannot be replaced by a non-performance-based Award if performance
goals are not achieved, nor can the characterization of an Executive Officer as a Designated
Executive Officer, once made, change for a given Performance Period.
	 
	H)	 	This Award is subject to the terms of the Plan and Administrative Guidelines promulgated
under it

[2010 Form]

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	 	 	from time to time. In the event of a conflict between this document and the Plan, the Plan
document as well as any determinations made by the Plan Administrator as authorized by the
Plan document, shall govern.

[END OF TEXT.]

[2010 Form]

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     IN WITNESS WHEREOF, the Company has executed this Award effective as of the Grant Date set
forth above.

	 	 	 	 	 
	 	BROWN-FORMAN CORPORATION

 	 
	 	By:  	 	 
	 	 	Lisa Steiner 	 
	 	 	Senior Vice President,

Chief Human Resources Officer 	 
	 

[2010 Form]

Page 5 of 5

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