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Exhibit 10.43  

 
 

TRADEMARK LICENSE AGREEMENT    
    

between 

THE MRS. FIELDS' ORIGINAL COOKIES, INC.
  a Delaware corporation 

and 

Nonni's Food Company, Inc.
  a Florida corporation 

DATED: March 31, 2003 

   TABLE OF CONTENTS  

	RECITALS	 	1
	

AGREEMENT	
 	

1
	

1.	
 	

DEFINITIONS	
 	

1
	

2.	
 	

GRANT OF LICENSE	
 	

2
	

3.	
 	

RESERVATION OF RIGHTS	
 	

3
	

4.	
 	

LICENSE TRANSFER	
 	

3
	

5.	
 	

LICENSE FEE AND ROYALTIES	
 	

3
	

6.	
 	

GUARANTEED ROYALTY	
 	

4
	

7.	
 	

LICENSE RETENTION	
 	

4
	

8.	
 	

NONNI'S REPORTS	
 	

4
	

9.	
 	

DEVELOPMENT OF ROYALTY BEARING PRODUCTS	
 	

4
	

10.	
 	

ADVERTISING AND PROMOTION REQUIREMENTS	
 	

5
	

11.	
 	

LABELING	
 	

5
	

12.	
 	

USE OF LICENSED NAMES AND MARKS	
 	

6
	

13.	
 	

INFRINGEMENT	
 	

6
	

14.	
 	

INSURANCE	
 	

6
	

15.	
 	

CONFIDENTIALITY	
 	

7
	

16.	
 	

TERM AND TERMINATION	
 	

7
	

17.	
 	

DISPOSAL OF INVENTORY UPON EXPIRATION	
 	

9
	

18.	
 	

FINAL STATEMENT UPON TERMINATION OR EXPIRATION	
 	

9
	

19.	
 	

REPRESENTATIONS AND WARRANTIES	
 	

9
	

20.	
 	

INDEMNIFICATION	
 	

10
	

21.	
 	

NOTICES	
 	

11
	

22.	
 	

GENERAL PROVISIONS	
 	

11
	

EXHIBIT "A" LICENSED NAMES AND MARKS	
 	

 
	

EXHIBIT "B" ROYALTY BEARING PRODUCTS	
 	

 

TRADEMARK LICENSE AGREEMENT  

        THIS AGREEMENT is made and entered into this 31st day of March, 2003 by and between THE MRS. FIELDS'
ORIGINAL COOKIES, INC., a Delaware corporation ("MFOC"), and Nonni's Food Company, Inc., a Florida corporation
("Nonni's"). 

RECITALS  

        WHEREAS, on January 3, 2000 MFB and Nonni's entered into an agreement in which Nonni's received a license
to develop, manufacture, package, distribute and sell under the Mrs. Fields' trademarks, service marks, and trade names a ready-to-eat shelf stable cookie product
through designated retail channels. On February 21, 2001 MFB and Nonni's entered into a second agreement in which Nonni's received a license to develop, manufacture, package, distribute and
sell to the food service industry a ready-to-eat pre-baked cookie product through designated food service distribution channels. On January 2, 2002, MFB and
Nonni's entered into a third agreement (collectively the "Retail Agreements") in which Nonni's received a license to package, distribute and sell to the food away from home industry frozen cookie
dough products through designated distribution channels. 

        WHEREAS, MFOC is the sole owner of certain trademarks, service marks, and trade names, which have become associated with high quality food
products; 

        WHEREAS, Nonni's desires to acquire a separate license from MFOC to package, distribute and sell through designated distribution channels
high quality, pre-packaged chocolate chips utilizing the Mrs. Fields trademarks, service marks and trade names; and 

        WHEREAS, MFOC desires to license to Nonni's the right to package, distribute, market and sell high quality, pre-packaged
chocolate chips through designated retail distribution channels subject to the provisions of this Agreement; 

AGREEMENT  

        NOW THEREFORE, in consideration of the covenants and agreements contained herein and other valuable consideration,
the receipt and sufficiency of which is hereby acknowledged, the parties hereto agree as follows: 

	1.
	DEFINITIONS

        (a)   "Designated Distribution Channels" shall mean grocery stores, supermarkets, drug stores, club stores, mass merchandisers
and other similar retail pre-packaged food retail distribution channels. 

        (b)   "Initial Term" shall have the meaning set forth in Section 16 hereof. 

        (c)   "Licensed Names and Marks" shall mean those trademarks, trade names and service marks identified on Exhibit A
hereto. 

        (d)   "Net Sales" shall mean gross sales minus cash discounts for early payments. 

        (e)   "Protected Information" shall mean MFOC recipes, formulations, systems, programs, procedures, manuals, confidential
reports and communications, marketing techniques and arrangements, purchasing information, pricing policies, quoting procedures, financial information, employee, customer, supplier and distributor
data, all of the materials or information relating to the business or activities of MFOC which were not otherwise known to Nonni's prior to the commencement of the negotiations leading to this
Agreement, or generally known to others engaged in similar businesses or activities, and all modifications, improvements and enhancements which are derived from or relate to Nonni's access to or
knowledge of any of the above enumerated materials or information (whether or not any of the above are reduced to writing or whether or not patentable or protectable by copyright) which Nonni's
receives, receives access to, conceives or develops or has received, received access to, conceived or developed, in whole or in part, directly or indirectly, in connection

 
with Nonni's license hereunder. Information which is independently developed by Nonni's, or which was already in the possession of Nonni's prior to the date of this Agreement and which was not
obtained in connection with the transactions contemplated by this Agreement, or information which is or becomes publicly available without breach of (i) this Agreement, (ii) any other
agreement or instrument to which Nonni's is a party or a beneficiary, or (iii) any duty owed to MFOC by Nonni's, shall not be considered Protected Information hereunder. 

        (f)    "Royalty Bearing Product(s)" shall mean the high quality chocolate chips manufactured by MFOC's designated supplier
(currently Blommer Chocolate Company) and described on Exhibit B hereto, that are sold using the Licensed Names and Marks. 

        (g)   "Royalty Default Rate" shall mean the interest rate which is the lesser of (i) the annual rate from time to time
publicly announced by Citibank, N.A. at its "base rate" or "prime rate" (or any successor rate) plus two percent (2%) or (ii) the highest applicable legal rate. 

        (h)   "Running Royalty" or "Running Royalties" shall mean the royalty or royalties from time to time payable pursuant to
Section 5. 

        (i)    "Territory" shall mean United States, Canada and Mexico. 

	2.
	GRANT OF LICENSE

        (a)    Grant.    Subject to the terms and conditions of this Agreement, MFOC hereby grants to
Nonni's, and Nonni's hereby accepts the grant by MFOC of, the exclusive right and license to use the Licensed Names and Marks to market Royalty Bearing Products through Designated Distribution
Channels throughout the Territory. Except as stated in Section 3, MFOC shall not compete with Nonni's in the (i) use of any trademark, service mark or tradename in marketing Royalty
Bearing Products in Designated Distribution Channels in the Territory or (ii) license any third party to use the same in marketing any Royalty Bearing Products in Designated Distribution
Channels in the Territory. 

        (b)    First Right of Offer—Products.    If at any time during the Initial Term
and Option Periods MFOC determines to offer a pre-packaged chocolate chip product marketed through retail in the Territory and/or through the Designated Distribution Channels, for
countries outside the Territory to a third party manufacturer, licensee or marketing company, prior to offering the pre-packaged chocolate chip product marketed through the Designated
Distribution Channels to a non-related party by any means, MFOC shall notify Nonni's and provide Nonni's a sixty (60) day period of time thereafter during which MFOC shall negotiate
exclusively in good faith with Nonni's for the license to sell the pre-packaged chocolate chip product through retail in the Territory and/or through the Designated Distribution Channels,
for countries outside the Territory. The terms and conditions upon which MFOC grants a license, if any, for a pre-packaged chocolate chip product marketed through the Designated
Distribution Channels pursuant to this Section shall be as negotiated by MFOC and Nonni's during such 60 day period; provided, that MFOC is only free to reject Nonni's offer if an agreement
cannot be reached as to the Licensing Fee and the Running Royalty and after such rejection, MFOC can negotiate with any third party for the license to sell the pre-packaged chocolate chip
product marketed through the Designated Distribution Channels for countries outside the Territory and accept such third party offer only if it exceeds Nonni's best offer. Any agreement reached with
Nonni's during such 60-day period shall be documented in a separate agreement or addendum to this Agreement and shall become effective only when signed by all parties.

 

	3.
	RESERVATION OF RIGHTS

        MFOC
reserves all rights with respect to the Licensed Names and Marks not expressly licensed to Nonni's hereunder, and MFOC may use or grant licenses to others to use the Licensed Names
and Marks in any other manner or in connection with any goods or services, other than for sale of Royalty Bearing Products in Designated Distribution Channels in the Territory. Without limiting the
foregoing, the license granted pursuant to this Agreement shall be exclusive to Nonni's except that MFOC shall not be precluded from, and hereby expressly retains the right to own, operate, and grant,
franchise or license others the right to own and operate Mrs. Fields Cookies stores, kiosks, carts, or display cases which sell cookie, bakery yogurt, beverages and/or ice cream products
(whether or not such products contain Royalty Bearing Products) under the Licensed Names and Marks at locations within the Territory on such terms and conditions, as MFOC, in its sole discretion,
deems appropriate provided such kiosks, carts or display cases are not located in Designated Distribution Channels. 

	4.
	LICENSE TRANSFER

        This
Agreement shall be binding upon and inure to the benefit of the parties to this Agreement and their successors or assigns; provided, that the rights of the parties under this
Agreement may only be assigned (i) upon written consent by MFOC or (ii) without consent to a parent corporation which owns at least fifty-one percent (51%) of such assigning
party, a fifty-one percent (51%) owned subsidiary corporation of such party, a fifty-one percent (51%) owned subsidiary of a parent of such party if such parent owns at least
fifty-one percent (51%) of such party, or to such other business organization which shall acquire substantially all of the assets and business of the parties, a parent, or a subsidiary.
Nonni's shall not have the right to grant sublicenses under this Agreement. Any assignment, franchise, sublicense, or transfer, not expressly permitted by this Section 4, is prohibited and will
be deemed to be null and void. 

	5.
	LICENSE FEE AND ROYALTIES

        (a)    Initial Licensing Fees.    Upon execution of this Agreement, NONNI'S shall pay to MFOC
Two Hundred Thousand Dollars $200,000 as an Initial License Fee (the "Initial Fee"). The Initial Fee shall be non-refundable. 

        (b)    Guartanteed Licensing Fees and Running Royalties.    Throughout the term (including
Option Periods) of this Agreement the Running Royalty shall be 3% of Net Sales of Royalty Bearing Products for years 1 and 2 and then increased to 5% of Net Sales of Royalty Bearing Products for the
remainder of the term. Nonni's shall remit such Running Royalties to MFOC on the last day of the month following the end of each calendar quarter covered by the Agreement. All Running Royalties shall
be non-refundable for any reason whatsoever. 

        (c)    Payments.    All fees, royalties, and amounts payable hereunder shall be paid to MFOC
in U.S. currency in immediately available funds at such address or to such account as shall be designated in writing by MFOC. 

        (d)    Interest on Late Payments.    Nonni's shall pay interest on all overdue amounts
hereunder from the due date of such amounts until paid at the Royalty Default Rate.

 

	6.
	GUARANTEED ROYALTY

        (a)   Nonni's
agrees to pay a Guaranteed Royalty (defined below) per year on Net Sales of Royalty Bearing Products during the term as set forth on the following schedule: 

	INITIAL TERM

	Year 1	 	$	75,000
	Year 2	 	 	350,000
	Year 3	 	 	675,000
	Year 4	 	 	675,000
	Year 5	 	 	675,000

        (b)   The
foregoing guaranteed payments shall be referred to herein as the "Guaranteed Royalty" and shall be due within
45 days of said twelve-month period. 

	7.
	LICENSE RETENTION

        If
Nonni's fails to generate royalties sufficient to meet its' Guaranteed Royalty as set forth in Section 6(a) hereof with respect to Royalty Bearing Products, MFOC shall have the
option to receive additional Running Royalties from Nonni's in the manner and in an amount equal to the Running Royalties that would have been paid had Nonni's met its' Guaranteed Royalty, and if
paid, Nonni's shall retain the exclusive license described herein. 

	8.
	NONNI'S REPORTS

        (a)    Periodic Reports.    On or before the last day of the month following the last month of
each calendar quarter covered by this Agreement, Nonni's shall deliver to MFOC a written statement prepared, signed, and certified to be true and correct by Nonni's senior financial officer, or their
designee, setting forth the amount of Royalty Bearing Products sold, including sufficient information and detail to confirm the calculations, which report shall be accompanied by payment in full of
the amount of Running Royalties then due. 

        (b)    Annual Reports.    Within ninety (90) days following the end of each calendar
year of this Agreement, beginning with the first such year in which Nonni's has sales of Royalty Bearing Products, Nonni's shall deliver to MFOC a written statement setting forth the amount of Royalty
Bearing Products sold and the calculations, including sufficient information and detail to confirm the calculations, used to determine such amounts, which calculations shall be signed and certified as
true and correct by an independent certified public accounting firm chosen by Nonni's and acceptable to MFOC, which acceptance shall not be withheld unreasonably. If this statement discloses that the
amount of Running Royalties paid during any period to which the report relates was less than the amount required to be paid or that any other amount is due MFOC, Nonni's immediately shall pay such
amounts, together with accrued interest at the Royalty Default Rate in cash or other immediately available funds. MFOC shall have the right to examine and audit the books and records of Nonni's to
verify the amount of Royalty Bearing Products sold. 

	9.
	DEVELOPMENT OF ROYALTY BEARING PRODUCTS

        Nonni's
hereby covenants, agrees, warrants and represents that: 

        (a)    Product Marketing.    All Royalty Bearing Products shall be marketed and sold as
"premium" products consistent with MFOC's then existing image. Nonni's accepts full responsibility for and agrees to pay all costs it incurs associated with all advertising and promotion, packaging
design, graphics, and packaging materials for Royalty Bearing Products.

 

        (b)    Customer Complaints.    Nonni's shall provide MFOC a summary of all written consumer
complaints received regarding the quality of the Royalty Bearing Products and shall maintain all written consumer complaints and a telephone log for all consumer complaints received by telephone for a
period of one year. Nonni's will send a written report to MFOC each month containing the comments received, names of complaining persons, with addresses and telephone numbers (if available). Comments
will be organized and summarized by type of comment or complaint and by the geographical location of the complaint. Such information will also be available for inspection by MFOC during normal working
hours upon reasonable notice. Nonni's further agrees that it will respond to any written customer complaint within ten (10) days of receipt of such complaint by written response with either a
refund of the customer's money or a coupon for the same type of Royalty Bearing Product purchased, depending upon the complaining customer's request. Nonni's further agrees that any complaints about
MFOC products which are not Royalty Bearing Products will be forwarded to MFOC within five (5) days of receipt. MFOC agrees that all customer complaints and comments received by it with respect
to Royalty Bearing Products will be forwarded to Nonni's within five (5) days of receipt. Nonni's shall further provide MFOC with copies of all responses to complaints, upon request. 

	10.
	ADVERTISING AND PROMOTION REQUIREMENTS

        Nonni's
shall market Royalty Bearing Products as premium products or as is otherwise consistent with MFOC's then existing image so that such marketing shall not reflect adversely upon
Royalty Bearing Products, the good name of MFOC, or the Licensed Names and Marks. MFOC shall have a prior to use reasonable right of approval for all promotional, marketing and advertising materials
and concepts for each promotional campaign Nonni's uses to market Royalty Bearing Products. In that regard, MFOC shall have a reasonable right of approval, prior to the development of final
television, radio or printed advertisements, the final "story boards" with respect to television advertising, the final "script" with respect to radio spots and the final "layouts" with respect to
printed advertisements. MFOC shall also have a reasonable right of approval with respect to the actors or actresses used in connection with any such advertising campaigns; provided, that Nonni's shall
have the right to make minor variations in promotional, marketing and advertising materials used in connection with the approved promotional campaigns. All advertisements and advertising campaigns
shall conform in all material respects to the approvals given by MFOC. MFOC shall have five (5) business days following the receipt of the proposed promotional, marketing or advertising
materials to send Nonni's written notice of its disapproval which shall include an explanation of the basis for disapproval. If such written disapproval is not received by Nonni's within this five
(5) business day period, the marketing, promotional or advertising material submitted to MFOC shall be deemed approved. Any material modifications to any such materials previously approved by
MFOC shall be subject to approval pursuant to this Section 10. Once a promotional campaign has been approved by MFOC, if no material changes are made to it by Nonni's, MFOC shall not rescind
its approval and Nonni's may proceed accordingly on the basis that it is approved. 

	11.
	LABELING

        Whenever
Nonni's uses the Licensed Names and Marks, Nonni's shall affix the appropriate trademark notice and agrees to use the registration symbol of "®" in connection with
its use of the Licensed Names and Marks, or "TM" where the mark has not been registered federally, and in each instance where appropriate accompanied by the words "Reg. TM of MFOC" or a reasonable
facsimile thereof or such other reference as may be designated by MFOC from time to time. Where a Licensed Name and Mark is used more than once on packaging, in copy or advertising or on the Royalty
Bearing Products, the "®" or "TM" designation need only be used once either on the most prominent use of the Licensed Name and Mark, or if all uses are of equal prominence, then on the
first use of the Licensed Name and Mark in or on each package, copy, advertisement, or product. Nonni's shall use

 
the Licensed Names and Marks only as trademarks, service marks, or trade names and shall affix the notice as specified. Nonni's shall not have the right, unless previously agreed in writing by MFOC,
to use other trademarks, service marks, or trade names in marketing and promoting Royalty Bearing Products. MFOC shall have the right to own and register any such other trademark, service mark, or
trade name which is registerable, including a Licensed Name or Mark or "Fields" in any format, and such trademarks, service marks, and trade names owned or registered by MFOC shall be included in the
Licensed Names and Marks, and Nonni's shall cooperate with MFOC by providing packaging, labeling, and documentation as may be required to obtain and maintain such registration. 

	12.
	USE OF LICENSED NAMES AND MARKS

        (a)    Restrictions On Use.    Unless MFOC consents in writing, which consent shall not be
unreasonably withheld, Nonni's shall use the Licensed Names and Marks: 

	(i)
	only
for the purposes of and pursuant to this Agreement,

	(ii)
	only
in a manner consistent with the scope of the relevant registration of the Licensed Names and Marks or applications therefor in the Territory,

	(iii)
	only
in the manner permitted and prescribed by MFOC as set forth herein,

	(iv)
	only
with respect to Royalty Bearing Products, and

	(v)
	only
to sell Royalty Bearing Products through Designated Distribution Channels. 

        (b)    Recognition of Goodwill.    Nonni's recognizes the value of the goodwill associated
with the Licensed Names and Marks and acknowledges that the Licensed Names and Marks and all rights therein and goodwill pertaining thereto belong exclusively to MFOC. 

        (c)    Validity of Other Agreements.    Nonni's agrees that it will not, during the term of
this Agreement or thereafter, attack the title or any rights of MFOC in and to the Licensed Names and Marks, or any other license agreement or franchise agreement involving the Licensed Names and
Marks to which MFOC is a party. 

        (d)    Validity of Licensed Names and Marks.    Nonni's agrees that it will not intentionally
destroy, impair or in any way impede the effect and validity of the Licensed Names and Marks. 

        (e)    Validity of the Other Retail Agreements.    Nothing in this paragraph shall restrict
Nonni's rights under the Retail Agreements. 

	13.
	INFRINGEMENT

        Nonni's
agrees to assist MFOC, at MFOC's cost and expense, to the extent necessary in the procurement of any protection or to protect any of MFOC's rights to the Licensed Names and
Marks, and MFOC, if it so desires, may commence or prosecute any claims or suits in its own name or, with Nonni's consent, in the name of Nonni's or join Nonni's as a party thereto. Nonni's shall
notify MFOC in writing of any infringements or imitations by others of the Licensed Names and Marks which may come to Nonni's attention, and MFOC shall have the sole right to determine whether or not
any action shall be taken on account of any such infringements or imitations at MFOC's cost and expense. Nonni's shall not institute any suit or take any action on account of any such infringements or
imitations without first obtaining the written consent of MFOC. 

	14.
	INSURANCE

        Nonni's
shall obtain and keep in force, at its sole expense, product liability insurance providing adequate insurance for MFOC against any claims and suits involving product liability
arising out of, or with respect to, the transactions contemplated by this Agreement and the Retail Agreements, in no less

 
than Ten million dollars ($10,000,000.00) combined single limit on bodily injuries and/or property damage in the aggregate. Within thirty (30) days after the date of this Agreement, Nonni's
shall submit to MFOC a certificate of insurance naming MFOC as an additional insured and providing that any cancellation or material change or alteration which reduces coverage or any benefits
accruing to MFOC shall become effective only upon thirty (30) days prior notice to MFOC. The requirements of this Section 14 are acknowledged by Nonni's to be a material term of this
Agreement as defined in paragraph 16(b)(ii). 

	15.
	CONFIDENTIALITY

        (a)    Acknowledgment of Confidentiality.    Nonni's understands that any Protected
Information disclosed to it by MFOC under this Agreement is secret, proprietary and of great value to Nonni's, which value may be impaired if the secrecy of the Protected Information is not
maintained. 

        (b)    Reasonable Security Measures.    MFOC has taken and will continue to take reasonable
security measures to preserve and protect the secrecy of the Protected Information and Nonni's agrees to take all measures reasonably necessary to protect the secrecy of such information in order to
prevent it from falling into the public domain or into the possession of persons not bound to maintain the secrecy of such information. 

        (c)    Non-Disclosure Obligation.    Nonni's agrees not to disclose the Protected
Information obtained pursuant to this Agreement, to any person or entity (other than Nonni's key officers and employees to whom disclosure is necessary and to co-packers whom have executed
a Confidentiality Agreement pursuant to paragraph 4), during the term of this Agreement or at any time following the expiration or termination of this Agreement. 

        (d)    Burden of Proof.    Nonni's hereby acknowledges and agrees that if Nonni's shall
disclose, divulge, reveal, report, publish, transfer or use, for any purpose whatsoever, except as authorized herein, any
Protected Information, and Nonni's shall assert as a defense that such information (i) was already known to Nonni's or developed prior to the execution of this Agreement, (ii) was
independently developed by Nonni's, (iii) was disclosed to third parties without violation of this Agreement, (iv) was already in the public domain prior to the execution of this
Agreement, or (v) entered the public domain without violation of this Agreement, then Nonni's shall bear the burden of proof with respect to the same. 

        (e)    Mutuality of Obligations.    MFOC hereby agrees that any information which it receives
from Nonni's which is within the scope of the definition of Protected Information, shall be treated as confidential by MFOC, and MFOC hereby agrees to be bound by the terms of this Agreement with
respect to any such information it receives from Nonni's, to the same extent that Nonni's is bound by the terms of this Agreement with respect to Protected Information, as set forth above in
paragraphs 15(a), (b), (c) and (d). 

	16.
	TERM AND TERMINATION

        (a)    Term.    The initial term of this Agreement shall begin upon the execution hereof and
shall continue for a period of sixty months ("Initial Term"). So long as Nonni's is not in material default, this Agreement would then automatically
renew for successive five year terms ("Option Periods") or until such time as either party provides a written notice of non-renewal to the other party no more than 90 days and no
less than twenty (20) days before the conclusion of an Option Period. Notwithstanding the above, during any Option Period and only during an Option Period, if Nonni's has achieved or paid a
minimum of a 2% growth of Running Royalties year-over-year during the proceeding twelve-month period, then MFOC shall not exercise its termination rights under this
paragraph 16(a). MFOC's termination rights under paragraph 16(b) shall not be deemed altered or waived by this paragraph 16(a).

 

        (b)    Termination.    This Agreement may be terminated as follows: 

	(i)
	If
Nonni's defaults in the payment of any Running Royalties then this Agreement and the license granted hereunder may be terminated upon notice by MFOC effective thirty
(30) days after receipt of such notice, without prejudice to any and all other rights and remedies MFOC may have hereunder or by law provided, and all rights of Nonni's hereunder shall cease,
provided that Nonni's has not cured such default within five (5) days of receipt of such notice.

	(ii)
	If
Nonni's fails to perform in accordance with any material term or condition of this Agreement (other than as described in paragraph 16(b)(i) above) and such default
continues unremedied for thirty (30) days after the date on which Nonni's receives written notice of default, unless such remedy cannot be accomplished in such time period and Nonni's has
commenced diligent efforts within such time period and continues such effort until the remedy is complete, then this Agreement may be terminated upon notice by MFOC, effective upon receipt of such
notice, without prejudice to any and all other rights and remedies MFOC may have hereunder or by law provided.

	(iii)
	If
Nonni's is determined to be insolvent, or files a petition in bankruptcy or for reorganization, or takes advantage of any insolvency statute, or makes an assignment for the
benefit of creditors, or undertakes any similar action, under any federal, state or foreign bankruptcy, insolvency or similar law, unless such is dismissed, removed or otherwise cured within thirty
(30) days or unless Nonni's has filed for Chapter 11 Reorganization protection under Federal Bankruptcy Laws, then this Agreement and the License granted hereunder may be terminated upon notice
by MFOC, effective upon receipt of such notice, without prejudice to any and all other rights and remedies MFOC may have hereunder or by law provided, and the license herein granted shall not
constitute an asset in reorganization, bankruptcy, or insolvency which may be assigned or which may accrue to any court or creditor appointed referee, receiver, or committee.

	(iv)
	If
MFOC is determined to be insolvent, or files a petition in bankruptcy or for reorganization, or takes advantage of any insolvency statute, or makes an assignment for the benefit
of creditors, or undertakes any similar action, under any federal, state or foreign bankruptcy, insolvency or similar law, or fails to perform in accordance with any material term or condition of this
Agreement and such default continues for thirty (30) days after MFOC receives written notice of default, then this Agreement and the License granted hereunder may be terminated upon notice by
Nonni's, effective upon receipt of such notice, without prejudice to any and all other rights and remedies Nonni's may have hereunder or by law provided, and the license herein granted shall not
constitute an asset in reorganization, bankruptcy, or insolvency which may be assigned or which may accrue to any court or creditor appointed referee, receiver, or committee.

	(v)
	If
MFOC fails to perform in accordance with any material term or condition of this Agreement and such default continues unremedied for thirty (30) days after the date on which
MFOC receives written notice of default, then this Agreement may be terminated upon notice by Nonni's, effective upon receipt of such notice, without prejudice to any and all other rights and remedies
Nonni's may have hereunder or by law provided. 

  

        (c)    Rights Upon Termination or Cancellation.    On any cancellation, termination or
expiration of this Agreement; 

	(i)
	Nonni's
agrees to immediately pay to MFOC all currently owed Running Royalties and any additional royalties pursuant to Section 17 and to return all Protected Information,
confidential documents and other material supplied by MFOC to Nonni's and agrees never to use, disclose to others, nor assist others in using the Protected Information.

	(ii)
	Nonni's
will be deemed to have automatically and irrevocably assigned, transferred, and conveyed to MFOC any rights, equities, good will, titles or other rights in and to the
Licensed Names and Marks and Royalty Bearing Products which may have been obtained by Nonni's or which may have vested in Nonni's in pursuance of any endeavors covered hereby, and Nonni's will execute
any instruments requested by MFOC to accomplish or confirm the foregoing. Any such assignment, transfer or conveyance shall be without consideration other than the mutual covenants and considerations
of this Agreement.

	(iii)
	Except
as provided in Section 17 below, Nonni's further agrees that it shall forthwith discontinue the use of all Licensed Names and Marks, including packaging and other
paper goods and other objects bearing any Licensed Names and Marks. 

        (d)    Licensing of Licensed Names and Marks After Termination.    Upon any expiration or
earlier termination of this Agreement, MFOC may license others to use the Licensed Names and Marks to produce, sell, market and advertise products similar or identical to the Royalty Bearing Products
through Designated Distribution Channels in the Territory. 

	17.
	DISPOSAL OF INVENTORY UPON EXPIRATION

        For
a period of six (6) months following the termination or expiration of this Agreement, Nonni's shall have the right to sell any Royalty Bearing Products in Nonni's inventory.
Any sales of Royalty Bearing Products under this Section shall be, at all times, in accordance with the policies, prices, and standards established for marketing and distribution of Royalty Bearing
Products pursuant to this Agreement, and shall include payment of all Running Royalties accrued in accordance with Section 5 hereof. 

	18.
	FINAL STATEMENT UPON TERMINATION OR EXPIRATION

        As
soon as practicable after termination or expiration of the license granted hereunder, but in no event more than thirty (30) days thereafter, Nonni's shall deliver to MFOC a
statement indicating the number and description of Royalty Bearing Products packaged in packaging using the Licensed Names and Marks then in Nonni's inventory. MFOC shall have the option to conduct a
physical inventory to ascertain or verify such statement. 

	19.
	REPRESENTATIONS AND WARRANTIES

        (a)    Title.    MFOC represents and warrants and Nonni's acknowledges that MFOC has
represented that MFOC is the owner of all right, title, and interest in and to the Licensed Names and Marks and that such licensing and Licensed Names and Marks under this Agreement to Nonni's does
not infringe upon the rights of any third parties. Nonni's further acknowledges the good will associated with the Licensed Names and Marks and that such Licensed Names and Marks have acquired
secondary meaning in the mind of the public. Nonni's shall not during the term of this Agreement dispute or contest, directly or indirectly, or due or cause to be done, any action which in any way
contests, impairs, or tends to impair MFOC's exclusive rights and title to the Licensed Names and Marks or the validity of any

 
registrations thereof and Nonni's shall not assist others in so doing. Nonni's shall not in any manner represent that it owns any rights in the Licensed Names and Marks (and/or registrations
therefore), but may, only during the term of this Agreement, and only if Nonni's has complied with all laws, regulations and registration requirements within the jurisdiction for so doing, represent
that it is a "licensee" or "official licensee" hereunder. Nonni's shall not register or attempt to register in its own name, or that of any third party, any Licensed Name or Mark. Subject to the terms
and conditions of this Agreement, Nonni's agrees that any and all uses by Nonni's of the Licensed Names and Marks under this Agreement shall be on behalf of and accrue and inure to the benefit of
MFOC. MFOC will maintain at its sole expense, the proper registration of all Licensed Names and Marks used under this Agreement. 

        (b)    Right To Enter Into This Agreement.    MFOC and Nonni's each warrant and represent for
itself that it has the right to enter into this Agreement, that it will not knowingly subsequently take any action contrary to this Agreement, and that the entering into of this Agreement will not
knowingly violate any other agreement to which it is a party or conflict with or violate any law, rule or regulation by which it is bound. 

        (c)    MFOC's Image.    MFOC represents and warrants that it will not intentionally do
anything to destroy or impair its existing image. 

        (d)    Compliance with Laws.    MFOC represents and warrants the Royalty Bearing Products will
be manufactured in compliance with, and will not be adulterated or misbranded within the meaning of, the Federal Food, Drug and Cosmetic Act of 1938, or any other federal, state, foreign or local laws
or regulations applicable thereto, will not constitute an article which may not be introduced into interstate commerce and will be manufactured in substantial compliance with all applicable federal,
state, foreign or local laws and regulations applicable thereto. MFOC agrees to notify Nonni's promptly of any regulatory action of which MFOC has knowledge that is taken in relation to it by any
federal, state, foreign, country or municipal authority which relates to or affects the manufacture, storage, distribution or sale of the Royalty Bearing Products. 

	20.
	INDEMNIFICATION

        (a)    MFOC Indemnification.    MFOC hereby indemnifies Nonni's and forever holds Nonni's
harmless from and against all claims, suits, actions, proceedings, damages, losses or liabilities, costs or expenses (including reasonable attorneys' fees and expenses) arising out of, based upon, or
in connection with (i) any breach of any of MFOC's warranties or representations as set forth in this Agreement or (ii) any claim that the use by Nonni's of the Licensed Names and Marks
as provided in this Agreement infringes upon any franchise agreement, third party trademark, service mark, or trade name. 

        (b)    Nonni's Indemnification.    Nonni's hereby indemnifies MFOC and forever holds MFOC
harmless from and against all claims, suits, actions, proceedings, damages, losses or liabilities, costs or expenses (including reasonable attorneys' fees and expenses) arising out of, based upon, or
in connection with, unless it is at the direction of MFOC (i) any breach of any of Nonni's warranties or representations as set forth in this Agreement, (ii) any alleged defects inherent
in the distribution or sale of Royalty Bearing Products;(iii)any injuries or damages to purchasers, users, or consumers of Royalty Bearing Products arising from or related to the use or consumption of
Royalty Bearing Products, except for causes arising from the manufacturing of the Royalty Bearing Products; (iv) any injuries or damages arising from Nonni's or any of Nonni's customers,
advertising, marketing or promotion of the Licensed Names and Marks or Royalty Bearing Products; or (v) any alleged infringement or injuries of any third party's copyright, patent, or trademark
unless and to the extent (with respect to (iv) and (v) above)

 
such alleged infringement is based upon Nonni's use of the Licensed Names and Marks as authorized in this Agreement. 

        (c)    Conditions of Indemnification.    As a condition of indemnification under this
Section 20, the party seeking indemnification shall give the other party (for purposes of this Section 20 called the "Indemnifying Party")
immediate notice of and copies of all pleadings and correspondence related to the assertion of any such claim, proceeding, action, or suit and agrees not to settle, compromise, or otherwise dispose of
any such claim, proceeding, action or suit without the prior written consent of the Indemnifying Party. The Indemnifying Party shall have the right (but not the obligation) to assume the defense or
settlement of any such claim, proceeding, action, or suit at its expense, by counsel of its choice. Except for the settlement of a claim which involves the payment of money only and for which the
party seeking indemnification is wholly indemnified by the Indemnifying Party, no claim may be settled by the Indemnifying Party without the written consent of the party seeking indemnification such
consent not to be unreasonably withheld. If the Indemnifying Party assumes such defense, the Party seeking indemnity shall cooperate fully with the Indemnifying Party in defense of the action and the
Indemnifying Party shall not be liable to pay or reimburse the other party for attorneys' fees or expenses, except such out-of-pocket costs or expenses incurred by the
Indemnified Party in cooperating with the Indemnifying Party. 

	21.
	NOTICES

        All
notices provided by this Agreement shall be in writing and shall be given by facsimile or registered mail, postage prepaid, or by personal delivery, by one party to the other,
addressed to such other Party at the applicable address set forth below, or to such other addresses as may be given for such purpose by such other party by notice duly given hereunder. Notice shall be
deemed properly given on the date of a confirmed facsimile transmission, three (3) days after the date mailed if given by first class mail. or on the date of delivery, which ever applies: 

	To MFOC:	 	The Mrs. Fields' Original Cookies, Inc.

2855 E. Cottonwood Parkway, Suite 400

Salt Lake City, UT 84121

Attention: Legal Department

Fax No: (801) 736-5944
	

To Nonni's:	
 	

Nonni's Food Company, Inc.

601 South Boulder, Suite 900

Tulsa, OK 74119

Fax: (918) 560-4108

	22.
	GENERAL PROVISIONS

        (a)    No Fiduciary or Other Relationship.    It is understood and agreed by the parties
hereto that this Agreement does not create a fiduciary relationship between them, that MFOC and Nonni's are and shall be independent contractors and that nothing in this Agreement is intended to make
either party a general or special agent, joint venturer, partner or employee of the other for any purpose whatsoever. 

        (b)    Use of Licensed Names and Marks in Contracts.    Nonni's shall not employ any of the
Licensed Names and Marks in signing any contract or applying for any license or permit or in a manner that may result in MFOC's liability for any of Nonni's indebtedness or obligations, nor may
Nonni's use the Licensed Names and Marks in any way not expressly authorized by MFOC. Except as expressly authorized in writing, neither MFOC nor Nonni's shall make any express or implied agreements,
warranties, guarantees or representations or

 
incur any debt in the name or on behalf of the other, represent that their relationship is other than licensor and licensee or be obligated by or have any liability under any agreements or
representations made by the other that are not expressly authorized in writing. 

        (c)    Severability.    Except as expressly provided to the contrary herein, each Section,
paragraph, term and provision of this Agreement, and any portion thereof, shall be considered severable and if, for any
reason, any such provision of this Agreement is held to be invalid, contrary to or in conflict with any applicable present or future law or regulation in a final, unappealable ruling issued by any
court, agency or tribunal with competent jurisdiction in a proceeding to which MFOC is a party, that ruling shall not impair the operation of, or have any other effect upon, such other portions of
this Agreement as may remain otherwise intelligible, which shall continue to be given full force and effect and bind the parties hereto, although any portion held to be invalid shall be deemed not to
be a part of this Agreement from the date the time for appeal expires, if Nonni's is a party thereto, otherwise upon Nonni's receipt of a notice of non-enforcement thereof from MFOC. If
any covenant herein which restricts competitive activity is deemed unenforceable by virtue of its scope in terms of area, business activity prohibited and/or length of time, but would be enforceable
by reducing any part or all thereof, Nonni's and MFOC agree that the same shall be enforced to the fullest extent permissible under the laws and public policies applied in the jurisdiction in which
enforcement is sought. 

        (d)    Substitution of Provisions.    If any applicable and binding law or rule of any
jurisdiction requires a greater prior notice of the termination of this Agreement than is required hereunder, or the taking of some other action not required hereunder, or if, under any applicable and
binding law or rule of any jurisdiction, any provision of this Agreement is invalid or unenforceable, the prior notice and/or other action required by such law or rule shall be substituted for the
comparable provisions hereof. Nonni's agrees to be bound by any promise or covenant imposing the maximum duty permitted by law which is subsumed within the terms of any provision hereof, as though it
were separately articulated in and made a part of this Agreement, that may result from striking from any of the provisions hereof, any portion or portions which a court may hold to be unenforceable in
a final decision to which MFOC is a party, or from reducing the scope of any promise or covenant to the extent required to comply with such a court order. Such modifications to this Agreement shall be
effective only in such jurisdiction, unless MFOC elects to give them greater applicability, and shall be enforced as originally made and entered into in all other jurisdictions. 

        (e)    Waiver.    MFOC and Nonni's may by written instrument unilaterally waive or reduce any
obligation of or restriction upon the other under this Agreement, effective upon delivery of written notice thereof to the other or such other effective date stated in the notice of waiver. Any waiver
so granted by the waiving party shall be without prejudice to any other rights the waiving party may have, will be subject to continuing review by the waiving party and may be revoked, in the waiving
party's sole discretion, at any time and for any reason, effective upon delivery to the other party of ten (10) days' prior written notice. 

        (f)    Waiver by Custom or Practice.    MFOC and Nonni's shall not be deemed to have waived or
impaired any right, power or option reserved by this Agreement (including, without limitation, the right to demand exact compliance with every term, condition and covenant herein or to declare any
breach thereof to be a default and to terminate this Agreement prior to the expiration of its term) by virtue of any custom or practice of the parties at variance with the terms hereof; any failure,
refusal or neglect of MFOC or Nonni's to exercise any right under this Agreement or to insist upon exact compliance by the other with its obligations hereunder; any waiver, forbearance, delay, failure
or omission by MFOC or Nonni's to

 
exercise any right, power or option, whether of the same, similar or different nature, or MFOC's acceptance of any payments due from Nonni's after any breach of this Agreement. 

        (g)    Force Majeure.    Neither MFOC nor Nonni's shall be liable for loss or damage or deemed
to be in breach of this Agreement if their failure to perform obligations results from: 

	(i)
	compliance
with any law, regulation, requirement or instruction of any federal, state, municipal or foreign government or any department or agency thereof; or

	(ii)
	acts
of God; or

	(iii)
	fires,
strikes, embargoes, war or riot; or

	(iv)
	any
other similar event or cause. 

        Any
delay resulting from any of said causes shall extend performance accordingly or excuse performance, in whole or in part, as may be reasonable, except that said causes shall not
excuse payments of amounts owed at the time of such occurrence or payment of any Running Royalties or Guaranteed Amounts for Royalty Bearing Products due on any sales thereafter. 

        (h)    Press Release.    Unless consented to by either party in advance or as required by law,
regulation, statute, etc., both parties agree not to issue any formal press release prior to the introduction of Royalty Bearing Products through the Designated Distribution Channels. 

        (i)    Temporary Restraining Orders.    Notwithstanding anything to the contrary contained in
this Agreement, MFOC and Nonni's shall each have the right in a proper case to obtain temporary restraining orders and temporary or preliminary injunctive relief from a court of competent
jurisdiction. 

        (j)    Rights Cumulative.    The rights of MFOC and Nonni's hereunder are cumulative and no
exercise or enforcement by MFOC or Nonni's of any right or remedy hereunder shall preclude the exercise or enforcement by MFOC or Nonni's of any other right or remedy hereunder which MFOC or Nonni's
is entitled by law to enforce. 

        (k)    Costs and Attorney Fees.    If a claim for amounts owed by Nonni's to MFOC or its
affiliates is asserted in any judicial proceeding or appeal thereof, or if MFOC or Nonni's is required to enforce this Agreement in any judicial proceeding or appeal thereof, the party prevailing in
such proceeding shall be entitled to reimbursement of its reasonable costs and expenses, including reasonable accounting and legal fees, whether incurred prior to, in preparation for, or in
contemplation of the filing of any written demand, claim, action, hearing or proceeding to enforce the obligations of this Agreement. If MFOC incurs expenses in connection with Nonni's failure to pay
when due amounts owing to MFOC, to submit when due any reports, information or supporting records or otherwise to comply with this Agreement, or if Nonni's incurs expenses in connection with MFOC's
failure to comply with this Agreement, including, but not limited to legal and accounting fees, the party incurring the expense shall be reimbursed by the other party for any such reasonable costs and
expenses which it incurs. 

        (l)    Governing Law.    Except to the extent governed by the United States Trademark Act of
1946 (Lanham Act, 15 U.S.C. "1051 et seq.) or other federal law, this Agreement, and the relationship between Nonni's and MFOC, shall be governed by the
laws of the State of Utah. 

        (m)    Jurisdiction.    Nonni's and MFOC hereby irrevocably consent and agree that any legal
action, suit or proceeding arising out of or in any way in connection with this Agreement may be instituted or brought in the United States District Court for the District of Utah. Nonni's and MFOC
hereby irrevocably consent and submit to, for themselves and in respect of their property, generally and unconditionally, the jurisdiction of such Court, and to all

 
proceedings in such Court. Further, Nonni's and MFOC irrevocably consent to actual receipt of any summons and/or legal process at their respective addresses as set forth in this Agreement as
constituting in every respect sufficient and effective service of process in any such legal action or proceeding. Nonni's and MFOC further agree that final judgment in any such legal action, suit or
proceeding shall be conclusive and may be enforced in any other jurisdiction, whether within or outside the United States of America, by suit under judgment, a certified or exemplified copy of which
will be conclusive evidence of the fact and the amount of the liability. 

        (n)    Waiver of Punitive Damages.    Except with respect to the indemnification obligations
of the parties hereunder, the parties waive to the fullest extent permitted by law any right to or claim for any punitive or exemplary damages against the other and agree that, in the event of a
dispute between them, the party making a claim shall be limited to recovery of any actual damages it sustains. 

        (o)    Headings.    The headings of the several sections and paragraphs hereof are for
convenience only and do not define, limit or construe the contents of such sections or paragraphs. 

        (p)    Entire Agreement.    This Agreement and the Exhibits hereto represent the entire
agreement between MFOC and Nonni's with respect to the subject matter hereof and supersede any prior agreements and negotiations between the parties. This Agreement does not affect my rights or
obligations of the parties under the Retail Agreement. 

        (q)    Exhibits.    All Exhibits hereto form part of this Agreement. 

        (r)    Counterparts.    This Agreement may be executed simultaneously in two counterparts,
each of which shall be deemed an original, but both of which together shall constitute one and the same agreement, binding upon both parties hereto, notwithstanding that both parties are not
signatories to the original or the same counterpart. 

        (s)    Expenses.    Each party shall bear its own expenses (including attorneys' fees and
expenses) in connection with the preparation, negotiation, execution, and delivery of this Agreement. 

        IN WITNESS THEREOF, this Agreement has been executed by the Parties hereto as of the date and year first written above. 

	 	 	NONNI'S FOOD COMPANY, INC.
	

 	
 	

By:	

/s/  TIM BRUER      

	 	 	Its:	CEO
	

 	
 	

THE MRS. FIELDS' BRAND, INC.
	

 	
 	

By:	

/s/  MICHAEL WARD      

	 	 	Its:	Sr. Vice President

 

EXHIBIT "A"

LICENSED NAMES AND MARKS  

        Mrs. Fields 

 

EXHIBIT "B"

ROYALTY BEARING PRODUCTS  

        Pre-packaged chocolate chips manufactured by MFOC's designated supplier, currently Blommer Chocolate Company. 

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Exhibit 10.44  

MAY 25,
1989 

 
 

MARRIOTT-TCBY JOINT VENTURE AGREEMENT    
    

        THIS AGREEMENT is made and entered into effective as of June 1, 1989, by and between TCBY ENTERPRISES, INC., a Delaware corporation with its principal
office at 1100 TCBY Tower, 425 West Capitol Avenue, Little Rock, Arkansas 72201 and TCBY SYSTEMS, INC., an Arkansas corporation with its principal office at 1100 TCBY Tower, 425 West Capitol Avenue,
Little Rock, AR 72201 (collectively the "COMPANY") and Marriott Corporation, a Delaware corporation with its principal office at Marriott Drive, Washington, DC 20058 ("MARRIOTT"). 

1.    PREAMBLES    

        The
COMPANY franchises and operates certain specialty retail stores, known as "TCBY" stores, selling and serving frozen yogurt and other food and beverage items for carry-out and
on-premises consumption. Such stores are operated under certain trademarks, service marks, logos and other commercial symbols, including, without, limitation, "TCBY" THE COUNTRY'S BEST YOGURT
(collectively the "Marks"), and pursuant to certain confidential information and trade secrets. Such stores are operated with uniform formats, designs, systems, methods, specifications, standards and
procedures, all of which may be improved, further developed or otherwise modified from time to time by the COMPANY. 

        MARRIOTT,
through its various divisions and subsidiaries, is an established provider of food services in its own branded concept restaurants, as a licensee operator of other branded
concept restaurants, and as a concession operator under contract at certain governmental, quasi-governmental, or other "captive audience" locations throughout North America. 

        MARRIOTT
wishes to operate "TCBY" stores ("STORES", or a "STORE", as appropriate) at certain airport and limited access toll road system locations in North America ("SITES"), and the
COMPANY
acknowledges that certain of those SITES are not otherwise available to the COMPANY to develop, for itself or through franchisees. For this reason the parties agree to jointly develop STORES upon the
terms and conditions herein set forth. 

        MARRIOTT
also wishes to operate "TCBY" pushcarts and vending carts (herein collectively "CARTS") at certain SITES as approved by the COMPANY, which CARTS shall be operated in conjunction
with STORES to be developed upon the terms and conditions herein set forth. The CARTS shall be suitable for selling "TCBY" frozen yogurt either in its hard-pack, frozen form or soft-serve form, as the
parties determine. 

        MARRIOTT
may wish to operate STORES at other locations not specifically identified in this Agreement as a SITE, in which event MARRIOTT shall suggest such locations, on a case-by-case
basis, to the COMPANY. The COMPANY shall review proposals from MARRIOTT concerning such locations, and the COMPANY reserves the right to decline for any reason whatsoever to grant rights to MARRIOTT
to operate a STORE at any such location. 

2.    DEVELOPMENT RIGHTS    

        A.    AIRPORT LOCATIONS    

        MARRIOTT,
during the term of this Agreement, shall have the exclusive right to operate STORES and CARTS, and to bid or offer to operate STORES and CARTS, and to sell such products that
are approved by the COMPANY for sale in any TCBY frozen yogurt store in STORES and from CARTS in all commercial airports in North America except for STORES or CARTS located or to be located in: 

	(1)
	the
Atlanta Hartsfield Airport (which is acknowledged by MARRIOTT not to be available to MARRIOTT until the expiration of the current TCBY franchisee's agreement with the COMPANY,
which shall end no later than December 31, 1995); 

 

	(2)
	one
location in the Minneapolis, Minnesota, Airport currently operated by a TCBY franchisee pursuant to a franchise agreement and a sublease agreement with a MARRIOTT subsidiary,
which agreements shall be respected and not breached by the COMPANY and MARRIOTT respectively;

	(3)
	Little
Rock, Arkansas, Adams Field;

	(4)
	those
airports having less than an average of one million (1,000,000) enplaned passengers for each of the three immediately preceding years as reported by the applicable airport
authority or the Federal Aviation Administration, for which MARRIOTT shall have a right of first refusal to offer to operate STORES and CARTS and otherwise sell "TCBY" brand frozen yogurt products,
which right shall be activated upon execution of this Agreement and shall not lapse with respect to any SITE described hereinabove until thirty (30) days after receipt of written notice by MARRIOTT
from the COMPANY without MARRIOTT's having committed to develop promptly and diligently, or in good faith to bid or offer to operate in the case development of a STORE is subject to the award of a
contract, a STORE at the specific commercial airport identified in the COMPANY's notice (whereupon this Agreement shall not apply to such location);

	(5)
	any
commercial airport SITE otherwise satisfactory to the COMPANY for operation of a STORE made available to the COMPANY under conditions which MARRIOTT would be ineligible to accept,
which SITE shall then be excluded from the exclusive rights of MARRIOTT herein described provided such STORE is operated by virtue of a direct contract with the applicable governmental or
quasi-governmental authority having jurisdiction over such SITE and not by virtue of a sub-contract or sublease with a concession operating company which competes with MARRIOTT
in operating and bidding upon airport concessions; and

	(6)
	those
airport locations falling within the boundaries of exclusive territories as set forth in Area Development Agreements heretofore granted by the COMPANY to developers, provided

	(a)
	the
COMPANY henceforth and throughout the term of this Agreement shall refrain from granting any similar right; and

	(b)
	the
COMPANY undertakes to use its reasonable best efforts and in good faith to negotiate with those developers holding such exclusive rights for purposes of allowing MARRIOTT,
pursuant to this Agreement, to operate STORES in commercial airport locations to be located in such markets, although the parties agree that the COMPANY shall have no duty whatsoever to obtain such
permission or successfully conclude such negotiations. 

        As
of the date of this Agreement, MARRIOTT has furnished the COMPANY with a list of airports it presently has under contract (attached hereto and labeled Exhibit A), and out of
that list the COMPANY has previously granted development rights of the type mentioned above, for the following: Anchorage, Cleveland, Columbus, Indianapolis, Phoenix, and Toledo. 

        On
the first anniversary of the date of this Agreement MARRIOTT shall operate a minimum of ten (10) STORES at airport SITES. On the second anniversary of the date of this
Agreement MARRIOTT shall operate a minimum of twenty-five (25) STORES at airport SITES. On the third anniversary of the date of this Agreement MARRIOTT shall operate a minimum of fifty (50) STORES at
airport SITES. On the first and second anniversary of this Agreement, the minimum numbers of open STORES set forth in this paragraph shall be maintained by MARRIOTT and continuously in effect until
the next succeeding anniversary of this Agreement, and from the date of the third anniversary of this Agreement until its termination, at least fifty (50) STORES shall be operated by MARRIOTT at
airport SITES in order for the exclusive rights granted in this section 2 A to continue in effect. In the event the minimum numbers of STORES are not maintained during their respective

 
years as set forth above, MARRIOTT shall nevertheless have the non-exclusive right to operate STORES and CARTS at airport SITES in accordance with the terms and conditions of this Agreement, but the
COMPANY also shall be free to pursue other development opportunities for STORES and CARTS at such locations. 

        B.    CERTAIN TURNPIKE LOCATIONS    

        MARRIOTT,
during the term of this Agreement, shall have the exclusive right to operate STORES and CARTS, and to bid or offer to operate STORES and CARTS, and to sell products customarily
offered in STORES and from CARTS, in all travel plaza locations and similar SITES in North America which are located within limited access toll road systems of the kind and character as set forth in
Exhibit B, attached, provided: 

	(1)
	any
turnpike location SITE otherwise satisfactory to the COMPANY for operation of a STORE made available to the COMPANY under conditions which MARRIOTT would be ineligible to accept
shall then be excluded from the exclusive rights of MARRIOTT herein described provided such STORE is operated by virtue of a direct contract with the applicable governmental or quasi-governmental
authority having jurisdiction over such SITE and not by virtue of a sub-contract or sublease with a concession operating company which directly competes with MARRIOTT; and

	(2)
	those
turnpike locations falling within the boundaries of exclusive territories as set forth in Area Development Agreements heretofore granted by the COMPANY to developers shall also
be excluded, provided

	(a)
	the
COMPANY henceforth and throughout the term of this Agreement shall refrain from granting any similar rights; and

	(b)
	the
COMPANY undertakes to negotiate with those developers holding such exclusive rights for purposes of allowing MARRIOTT, pursuant to this Agreement, to operate STORES in turnpike
locations to be located in such markets, although the parties agree that the COMPANY shall have no duty whatsoever to obtain such permission or successfully conclude such negotiations. 

        On
the first anniversary of the date of this Agreement MARRIOTT shall operate a minimum of five (5) STORES at turnpike location SITES. On the second anniversary of the date of
this Agreement MARRIOTT shall operate a minimum of eleven (11) STORES at turnpike location SITES. On the third anniversary of the date of this Agreement MARRIOTT shall operate a minimum of
eighteen (18) STORES at turnpike location SITES. On the fourth anniversary of the date of this Agreement MARRIOTT shall operate a minimum of twenty-five (25) STORES at turnpike location SITES.
On the first and second and third anniversary of this Agreement, the minimum numbers of open STORES set forth in this paragraph shall be maintained by MARRIOTT and continuously in effect until the
next succeeding anniversary of this Agreement, and from the date of the fourth anniversary of this Agreement until its termination, at least twenty-five (25) STORES shall be operated by
MARRIOTT at turnpike location SITES in order for the exclusive rights granted in this section 2 B to continue in effect. In the event the minimum numbers of STORES are not maintained during their
respective years as set forth above, MARRIOTT shall nevertheless have the non-exclusive right to operate STORES and CARTS at turnpike location SITES in accordance with the terms and conditions of this
Agreement, but the COMPANY also shall be free to pursue other development opportunities for STORES and CARTS at such locations. 

        C.    OTHER LOCATIONS    

        From
time to time MARRIOTT may identify locations at which it proposes to operate STORES and present such to the COMPANY for its consideration hereunder. Notwithstanding other provisions

 
of this Agreement, in such cases no development of a STORE at such location shall commence without the COMPANY's prior written permission, which may be withheld for any reason whatsoever. 

        D.    LOCATION APPROVAL    

        Any
airport or turnpike SITE located at those locations set forth in Exhibits A or B, or other airport or turnpike locations, shall be presumed to be accepted by the COMPANY as being
suitable for the development of a STORE pursuant to the terms and conditions of this Agreement. MARRIOTT shall give the COMPANY a minimum of ten (10) business days notice of its intent to
develop a STORE at any such SITE, and during such notice period the COMPANY may, for good and valid business reasons, advise MARRIOTT such location is unacceptable, and thereafter a STORE shall not be
developed at such location. Should the COMPANY fail to so advise MARRIOTT within the ten (10) business day notice period, then the COMPANY shall be barred from stopping development at such
location; once the COMPANY has so advised MARRIOTT of a location's unacceptability, however, the same notice period shall not apply for notices from MARRIOTT pertaining to reconsideration of such
location and such location shall only be developed with the prior written consent of the COMPANY, which may not be unreasonably withheld. In any notice provided by MARRIOTT pertaining to any location,
MARRIOTT shall include the dimensions of the space proposed to be developed into a STORE, an architect's or draftsman's "footprint" drawing of the space and other spaces located in the airport
concourse, travel plaza, or other facility, an identification of the facility's geographic location, and such information as reasonably may be necessary in MARRIOTT's opinion so as to generally inform
the COMPANY of any unique problems pertaining to such space or location which could materially affect the STORE's development and operation. 

        MARRIOTT
HEREBY ACKNOWLEDGES AND AGREES THAT THE COMPANY'S APPROVAL OF A PROPOSED LOCATION SHALL NOT CONSTITUTE A WARRANTY OR REPRESENTATION OF ANY KIND, EXPRESSED OR IMPLIED, AS TO THE
SUITABILITY OF THE PROPOSED LOCATION FOR A "TCBY" STORE, CART, OR FOR ANY OTHER PURPOSE. 

        Except
as set forth herein, the COMPANY (on behalf of itself and its affiliates) retains the right, in its sole discretion and without granting any rights to MARRIOTT: (a) to
itself operate, or to grant other persons the right to operate, "TCBY" stores at such locations and on such terms and conditions as the COMPANY deems appropriate; and (b) to sell the products
and services authorized for "TCBY" stores under the Marks or other trademarks, service marks and commercial symbols through similar or dissimilar channels of distribution and pursuant to such terms
and conditions as the COMPANY deems appropriate, provided at no time shall the COMPANY violate or impair the exclusivity granted to MARRIOTT as set forth above. 

        E.    PRIOR COMPANY DEVELOPMENT RESTRICTIONS    

        Prior
to the date hereof, the COMPANY has granted certain exclusive development rights to franchisees of the COMPANY. Attached hereto and labeled Exhibit C is a list of those geographic
areas which the COMPANY identifies pursuant to paragraphs A (6) and B (2) above. 

3.    DEVELOPMENT AND OPENING OF STORES    

        A.    DEVELOPMENT OF STORES    

        The
COMPANY will furnish to MARRIOTT prototype plans and specifications for a "TCBY" store, reflecting the COMPANY's requirements for dimensions, interior design and layout, image,
building materials, fixtures, equipment, furniture, signs and decor. 

        Promptly
after obtaining possession of any SITE for a STORE and having been furnished with the above-described plans and specifications, MARRIOTT will prepare and submit to the COMPANY
to the extent necessary to comply with applicable ordinances, building codes, permit requirements and

 
lease or deed requirements and restrictions, all such data as may be reasonably requested by the COMPANY to enable the COMPANY to prepare plans and specifications for any STORE. Thereafter, and in no
event less than one hundred eighty (180) days from receipt of building plans from the COMPANY, MARRIOTT will do or cause to be done the following: 

	(1)
	obtain
all required building, utility, sign, health, sanitation and business permits and licenses, and any other required permits and licenses;

	(2)
	construct
all required improvements to the premises, purchase and install all required fixtures and equipment and decorate the premises in compliance with the plans and specifications
theretofore approved by the COMPANY and all applicable ordinances, building codes, permit requirements and lease or deed requirements and restrictions; the parties acknowledge and agree that title to
all STORE furniture, fixtures, and equipment shall be in MARRIOTT following payment by MARRIOTT for such in accordance with the terms of this Agreement; and

	(3)
	purchase
in accordance with the COMPANY's specifications and requirements, an opening inventory of food and beverage products, ingredients and other products and supplies required for
the STORE. 

        MARRIOTT
understands and agrees that for purposes of supplying and maintaining any CART to be purchased and operated hereunder such CART shall be operated only in conjunction with a
STORE at the same SITE at which the CART is located. Any CART shall be deemed to be part of the STORE out of which it operates for all purposes in this Agreement. MARRIOTT shall be solely responsible
for securing and maintaining in full force all required licenses, permits, and certificates relating to the ownership and operation of any CART, except for those relating to general certification of
equipment safety as issued by Underwriters Laboratories, The National Safety Foundation, or similar organizations. 

        B.    FIXTURES, EQUIPMENT, FURNITURE AND SIGNS    

        MARRIOTT
agrees to use in the construction and operation of all STORES only those brands or types of construction and decorating materials, fixtures, equipment, furniture, and signs that
the COMPANY has approved for "TCBY" stores as meeting its specifications and standards for appearance, function and performance. MARRIOTT may purchase approved brands and types of construction and
decorating materials, fixtures, equipment, furniture and signs from any supplier approved or designated by the COMPANY (which may include the COMPANY and/or its affiliates). If MARRIOTT proposes to
purchase any brand or type of construction or decorating material, fixture, equipment, furniture or sign not then approved by the COMPANY, and/or any such items from any supplier which is not then
approved by the COMPANY, MARRIOTT shall first notify the COMPANY in writing and shall submit to the COMPANY upon its request sufficient specifications, photographs, drawings and/or other information
or samples for a determination by the COMPANY of whether such brand or type of construction or decorating material, fixture, equipment, furniture or sign complies with its specifications and
standards, and/or such supplier meets the COMPANY's approved supplier criteria, which determination shall be made and communicated in writing to MARRIOTT within a reasonable time. 

        MARRIOTT
agrees to use only those brands or types of CARTS and ancillary equipment that the COMPANY has approved for "TCBY" stores as meeting its specifications and standards for
appearance, function and performance. 

        In
the event MARRIOTT develops and operates a STORE at a toll road location, MARRIOTT shall use its reasonable best efforts in good faith to obtain the right to place a sign identifying
the STORE on such toll road of size and quality similar to those signs identifying other food service outlets operated by MARRIOTT at such location.

 

        C.    STORE OPENING    

        MARRIOTT
agrees that it will not open its first STORE for business without the COMPANY's prior approval. Immediately following the COMPANY's approval, MARRIOTT shall then open such STORE
for business. Thereafter, MARRIOTT shall give the COMPANY prior written notice at least two (2) weeks in advance of any subsequent opening of any STORE, and the COMPANY's approval shall be
deemed given unless within five (5) business days following receipt of such notice the COMPANY objects to such opening based upon valid and prudent reasons consistent with the terms and
conditions of this Agreement. 

        D.    RELOCATION OF A STORE    

        If
MARRIOTT's lease for the premises of any STORE expires or terminates without fault of MARRIOTT, or if in the judgment of the COMPANY and MARRIOTT there is a change in the character of
the location of the STORE sufficiently detrimental to its business potential to warrant its relocation, the COMPANY will grant permission for relocation of any such STORE to a location approved in
accordance with the provisions of this Agreement. Any such relocation shall be at MARRIOTT's sole expense, and shall not be undertaken without the COMPANY's prior written consent. The COMPANY shall
have the right to charge MARRIOTT for services the COMPANY renders in connection with such relocation, but under no circumstances shall a second contribution of the equipment and signage package be
required of the COMPANY for any such relocation. 

        MARRIOTT
agrees that in the event of a relocation of a STORE MARRIOTT shall promptly remove from the former STORE premises, and discontinue using for any purposes, any and all signs,
fixtures, furniture, posters, furnishings, equipment, menus, advertising materials, stationery supplies, forms and other articles which display any of the Marks or any distinctive features or designs
associated with "TCBY" stores. Furthermore, MARRIOTT shall, at MARRIOTT's expense, immediately make such modifications or alterations as may be necessary to distinguish the former STORE so clearly
from its former appearance and from other "TCBY" stores as to prevent any possibility of confusion therewith by the public (including, without limitation, removal of all distinctive physical and
structural features identifying "TCBY" stores and removal of all distinctive signs and emblems). MARRIOTT shall, at its expense, make such specific additional changes as the COMPANY may reasonably
request for this purpose. Compliance with the foregoing shall be a condition subsequent to the COMPANY's approval of any relocation request by MARRIOTT, and in the event complete de-identification of
the former
STORE premises is not promptly and completely undertaken, the COMPANY may then revoke its permission for relocation and declare a default under this Agreement pursuant to section 15 B hereof. 

4.    TRAINING AND OPERATING ASSISTANCE    

        A.    TRAINING    

        Prior
to the opening of the first STORE, the COMPANY shall furnish, and at least three (3) representatives of MARRIOTT who will have management or training responsibilities for
STORE operations, shall attend an initial training program on the operation of a "TCBY" store, furnished at such place and time as the COMPANY may designate. For each STORE to be opened and operated
hereunder, either MARRIOTT shall cause, prior to opening, a manager to attend the same initial training program or shall establish its own training program for STORE managers which satisfies training
requirements of the COMPANY (but which program shall not commence without the COMPANY's approval). MARRIOTT shall be solely responsible for the compensation, travel, lodging and living expenses
incurred in connection with the attendance at such initial training program or at any supplemental or refresher training programs.

   
        If, during any training program, the COMPANY determines, in its sole discretion, that any proposed manager is not qualified to manage a STORE, the COMPANY shall notify MARRIOTT thereof,
whereupon MARRIOTT may select and enroll a substitute manager in such training program. 

        Subsequent
to the opening of any STORE, the COMPANY will provide training (subject to reasonable limitations prescribed by the COMPANY as to frequency and time) to any new manager of any
STORE if MARRIOTT has not then established its own training program as set forth above. The COMPANY shall have the right to require that at least one (1) representative of MARRIOTT, who shall
have management or training responsibilities for STORE operations within MARRIOTT, to attend supplemental and refresher training programs during the term of this Agreement, to be furnished at such
time and place as the COMPANY may designate. 

        B.    HIRING AND TRAINING OF EMPLOYEES    

        MARRIOTT
shall hire all employees of the STORE, be exclusively responsible for the terms of their employment and compensation and implement a training program for employees of the STORE
in compliance with the COMPANY's reasonable requirements. MARRIOTT agrees to maintain at all times a staff of trained employees sufficient to operate the STORES in MARRIOTT's reasonable determination. 

        C.    OPENING ASSISTANCE    

        The
COMPANY shall provide MARRIOTT with the services of one (1) employee of the COMPANY for supervisory assistance and guidance in connection with the opening and initial
operations of each STORE on two (2) days prior to and on the day of the grand opening of each STORE, provided reasonable flexibility shall be afforded the COMPANY's employees for purposes of
travel and responding to the relatively short notice periods for opening set forth in this Agreement. 

        D.    OPERATING ASSISTANCE    

        The
COMPANY shall advise MARRIOTT from time to time of operating problems of the STORES disclosed by reports submitted to or inspections made by the COMPANY. Further, the COMPANY
shall furnish to MARRIOTT such guidance and assistance in connection with the operation of the STORES as is from time to time deemed appropriate by the COMPANY. Operating assistance may consist of
advice and guidance with respect to: 

	(1)
	methods
and operating procedures utilized by "TCBY" stores;

	(2)
	additional
food and beverage products and services authorized for sale by "TCBY" stores;

	(3)
	selection,
purchasing and preparation of food products, beverages and other approved products, materials and supplies; and

	(4)
	formulating
and implementing advertising and promotional programs. 

        Such
guidance shall, in the sole discretion of the COMPANY, be furnished in the form of the COMPANY's Operating Manual (as defined below), bulletins or other written materials,
telephonic consultations and/or consultations at the offices of the COMPANY or at any STORE in conjunction with an inspection of any STORE. Additional guidance and assistance may, at the sole
discretion of the COMPANY, be available at per diem fees and charges established from time to time by the COMPANY. 

        E.    OPERATING MANUAL    

        The
COMPANY will loan to MARRIOTT during the term of this Agreement one copy of an operating manual, which may consist of one or more handbooks, manuals and other written and/or audio/
visual materials (collectively, the "Operating Manual") for "TCBY" stores, containing mandatory and suggested specifications, standards and operating procedures prescribed from time to time by the

 
COMPANY for "TCBY" stores and information relative to other obligations of MARRIOTT hereunder. Additional complete copies of the Operating Manual items may be requested by MARRIOTT and loaned free of
charge by the COMPANY to MARRIOTT to the extent such are requested in quantities up to a number equal to the then current number of STORES operated by MARRIOTT. The COMPANY shall have the right from
time to time to add to, and otherwise modify, the Operating Manual to reflect changes in authorized products and services, and specifications, standards and operating procedures of a "TCBY" store,
provided that no such addition or modification shall alter MARRIOTT's fundamental status and rights under this Agreement. MARRIOTT shall keep its copy of the Operating Manual current, and the master
copy maintained by the COMPANY at its principal office shall be controlling in the event of a dispute relative to the contents of the Operating Manual. 

5.    MARKS    

        A.    OWNERSHIP AND GOODWILL OF MARKS    

        MARRIOTT
acknowledges that MARRIOTT has no interest whatsoever in or to the Marks and that MARRIOTT's right to use the Marks is derived solely from this Agreement and is limited to the
conduct of its business pursuant to and in compliance with this Agreement and all applicable specifications, standards and operating procedures prescribed by the COMPANY from time to time during the
term of this Agreement. Any unauthorized use of the Marks by MARRIOTT shall constitute an infringement of the rights of the COMPANY and its licensor in and to the Marks. 

        MARRIOTT
agrees that all usage of the Marks by MARRIOTT and any goodwill established thereby shall inure to the exclusive benefit of the COMPANY and its licensor, and MARRIOTT
acknowledges that this Agreement does not confer any goodwill or other interests in the Marks upon MARRIOTT. MARRIOTT shall not, at any time during the term of this Agreement or after its termination
or expiration, contest the validity or ownership of any of the Marks or assist any other person in contesting the validity or ownership of any of the Marks. 

        All
provisions of this Agreement applicable to the Marks shall apply to any additional trademarks, service marks, logo forms and commercial symbols hereafter authorized for use by and
licensed to MARRIOTT pursuant to this Agreement. 

        B.    LIMITATIONS ON USE OF MARKS    

        MARRIOTT
agrees to use the Marks as the sole identification of each STORE, provided that MARRIOTT shall identify itself or the appropriate subsidiary or division as the independent owner
thereof in the manner prescribed by the COMPANY. MARRIOTT shall not use any Mark as part of any corporate or trade name or with any prefix, suffix or other modifying words, terms, designs or symbols,
or in any modified form, nor may MARRIOTT use any Mark in connection with the sale of any unauthorized product or service or in any other manner not expressly authorized in writing by the COMPANY.
MARRIOTT agrees to display the Marks prominently and in the manner prescribed by the COMPANY on signs, menus and forms. Further, MARRIOTT agrees to give such notices of trademark and service mark
registrations and copyrights as the COMPANY specifies in connection with the Marks and to obtain such fictitious or assumed name registrations as may be required under applicable law. 

        The
COMPANY shall not use any trademark, service mark, trade name, or business name of MARRIOTT as part of any corporate or trade name or for any other purpose with any prefix, suffix,
or other modifying words, terms, designs, or symbols, or in any modified form. Further, the COMPANY agrees to give such notices of trademark and service mark registration and copyrights as MARRIOTT
specifies in connection with MARRIOTT's trademarks, service marks, trade names, or business names.

 

        C.    NOTIFICATION OF INFRINGEMENTS AND CLAIMS    

        MARRIOTT
shall notify the COMPANY promptly in writing of any apparent infringement of or challenge to MARRIOTT's use of any Mark, or claim by any person of any rights in any Mark or any
similar trade name, trademark or service mark of which MARRIOTT becomes aware. MARRIOTT shall not communicate with any person other than the COMPANY and its counsel in connection with any such
infringement, challenge or claim. The COMPANY and/or its licensor shall have sole discretion to take such action as it deems appropriate and the right to exclusively control any litigation, U.S.
Patent and Trademark Office proceeding or other administrative proceeding arising out of any such infringement, challenge or claim or otherwise relating to any Mark. The COMPANY warrants and
represents to MARRIOTT that MARRIOTT shall, pursuant to the terms and conditions of this Agreement, have the right to use the MARKS as set forth in this Agreement, and the COMPANY further warrants and
represents that it shall defend MARRIOTT's right to use the MARKS in such manner throughout the term of this Agreement. MARRIOTT agrees, at the COMPANY's sole cost, to execute any and all instruments
and documents, render such assistance and do such acts and things as may, in the opinion of the COMPANY's counsel, be necessary or advisable to protect and maintain the interests of the COMPANY and/or
its licensor in any such litigation, U.S. Patent and Trademark Office proceeding or other administrative proceeding or to otherwise protect and maintain the interests of the COMPANY and/or its
licensor in the Marks. 

        D.    INDEMNIFICATION OF MARRIOTT/DISCONTINUANCE OF USE OF MARKS    

        The
COMPANY agrees to indemnify MARRIOTT against, and to reimburse MARRIOTT for, all damages for which it is held liable in any proceeding in which MARRIOTT's use of any Mark pursuant to
and in compliance with this Agreement is held to constitute trademark infringement, unfair competition or dilution, and for all costs reasonably incurred by MARRIOTT in the defense of any such claim
brought against it or in any such proceeding in which it is named as a party, provided that MARRIOTT has timely notified the COMPANY of such claim or proceeding, has otherwise complied with this
Agreement and has tendered complete control of the defense of such to the COMPANY. If the COMPANY defends such claim, the COMPANY shall have no obligation to indemnify or reimburse MARRIOTT with
respect to any fees or disbursements of any attorney retained by MARRIOTT. 

        If
it becomes advisable at any time, in the COMPANY's sole discretion, for the COMPANY and/or MARRIOTT to modify or discontinue use of any Mark, and/or use one or more additional or
substitute trademarks or service marks, MARRIOTT agrees to comply therewith within a reasonable time after notice thereof by the COMPANY, and the sole liability and obligation of the COMPANY in any
such event shall be to reimburse MARRIOTT for the out-of-pocket costs of complying with this obligation. 

6.    CONFIDENTIAL INFORMATION    

        The
COMPANY possesses certain confidential information consisting of the methods, techniques, formats, specifications, procedures, information, systems and knowledge of and experience in
the operation of "TCBY" stores (the "Confidential Information"). The COMPANY will disclose the Confidential Information to MARRIOTT in furnishing MARRIOTT the training program, the Operating Manual
and in guidance furnished to MARRIOTT during the term of this Agreement. Specifically excluded from the Confidential Information is information which (a) is in MARRIOTT's possession as of
April 1, 1989, (b) becomes generally available to the public other than as a result of a disclosure by MARRIOTT or any of its directors, officers, employees, or agents,
(c) becomes available to MARRIOTT on a non-confidential basis from a source other than the COMPANY, provided such source is not known to MARRIOTT to be bound by a confidentiality agreement with
or other obligation of secrecy to, directly or indirectly, the COMPANY, or (d) independently developed by MARRIOTT without use of the Confidential Information.

 

        MARRIOTT
acknowledges and agrees that it will not acquire any interest in the Confidential Information, other than the right to utilize it in the development and operation of the STORES
during
the term of this Agreement, and that the use or duplication of the Confidential Information in any other business would constitute an unfair method of competition. MARRIOTT acknowledges and agrees
that the Confidential Information is proprietary and is a trade secret of the COMPANY and is disclosed to MARRIOTT solely on the condition that MARRIOTT agrees, and MARRIOTT does hereby agree, that
it: (1) will not use the Confidential Information in any other business or capacity; (2) will maintain the absolute confidentiality of the Confidential Information during and after the
term of this Agreement; (3) will not make unauthorized copies of any portion of the Confidential Information disclosed in written form; (4) will adopt and implement all reasonable
procedures prescribed from time to time by the COMPANY to prevent unauthorized use or disclosure of the Confidential Information, including without limitation, restrictions on disclosure thereof to
employees of the STORES; and (5) will not disclose the Confidential Information to shareholders of MARRIOTT except to the extent certain financial reporting may be required by applicable
securities laws.' Notwithstanding anything to the contrary contained in this Agreement and provided MARRIOTT shall have obtained the COMPANY's prior written consent, which consent shall not be
unreasonably withheld, the restrictions on MARRIOTT's disclosure and use of the Confidential Information shall not apply to (a) information, processes or techniques which are or become
generally known in the frozen yogurt restaurant industry, other than through disclosure (whether deliberate or inadvertent) by MARRIOTT; or (b) disclosure of Confidential Information in
judicial or administrative proceedings to the extent MARRIOTT is legally compelled to disclose such information, provided MARRIOTT shall have used its best efforts, and shall have afforded the COMPANY
the opportunity to obtain an appropriate protective order or other assurance satisfactory to the COMPANY of confidential treatment for the information required to be so disclosed. 

        Except
for MARRIOTT's current operations as of the date of this Agreement, which have been represented to the COMPANY as not pertaining to food service concepts which serve principally
frozen desserts to any material degree or in any material number, during the term of MARRIOTT's exclusive rights under Section 2 of this Agreement, MARRIOTT shall not have any interest as an owner,
investor, partner, director, officer, employee, consultant, representative or agent, or in any other capacity, in any frozen yogurt retail concept located in an airport SITE in North America. In the
event MARRIOTT undertakes to operate a retail store which serves principally ice cream products (e.g., Dairy Queen, Baskin-Robbins, Swenson's, Bresslers, etc.) at any airport SITE in North America
during the term of this Agreement, MARRIOTT shall not offer soft-serve frozen yogurt from any such store. The COMPANY acknowledges that MARRIOTT operates retail stores at the SITES and otherwise which
offer for sale frozen yogurt as a menu item, and the COMPANY agrees that the ownership and operation of such as they are now operated and owned shall not cause a default under this Agreement. To the
extent MARRIOTT may have units in airport locations which do not conform to the foregoing provisions of this paragraph (i.e., one (1) "Swenson's" in Phoenix, Arizona, and two (2) "Snell
Grove's" in Salt Lake city) it shall use its reasonable best efforts in good faith to promptly remove frozen yogurt from such units. In the event MARRIOTT acquires a business organization of any sort
which (i) immediately prior to the date of acquisition had gross annual sales in excess of Two Hundred Fifty Million Dollars ($250,000,000) and (ii) owns or operates units or restaurants
which would otherwise cause MARRIOTT to be in breach of the foregoing provisions upon consummation of such acquisition, then provided MARRIOTT takes such steps as are prudently and reasonably
necessary to keep information pertaining to STORE operations separate and apart from such acquired business and its personnel, then MARRIOTT shall not be deemed to have breached the provisions of this
paragraph for the two (2) year period following consummation of such acquisition, during which time MARRIOTT must bring its operations into conformance with the provisions of this Agreement. 

        MARRIOTT
shall fully and promptly disclose to the COMPANY, all ideas, concepts, methods and techniques relating to the development and/or operation of a frozen yogurt restaurant or store

 
conceived or developed by MARRIOTT and/or its employees incident to the operation of a STORE during the term of this Agreement. MARRIOTT agrees that the COMPANY shall have the perpetual right to use
and authorize other "TCBY" stores to use such ideas, concepts, methods and techniques and, if incorporated into the COMPANY's system for the development and/or operation of "TCBY" stores, such ideas,
concepts, methods and techniques shall become the sole and exclusive property of the COMPANY without any further consideration to MARRIOTT. The COMPANY acknowledges that MARRIOTT presently has many
dessert recipes, including recipes for frozen yogurt products, and that MARRIOTT operates food service outlets which sell dessert items, including frozen yogurt products. The COMPANY acknowledges that
MARRIOTT may continue to independently develop such recipes, without use of the Confidential Information, and that MARRIOTT may continue to sell other branded and non-branded frozen yogurt and other
dessert products subject only to the terms of the immediately preceding paragraph. 

7.    RELATIONSHIP OF THE PARTIES/INDEMNIFICATION    

        It
is understood and agreed by the parties hereto that this Agreement does not create a fiduciary relationship between them, that the COMPANY and MARRIOTT shall be independent
contractors and that nothing in this Agreement is intended to make either party a general or special agent, legal representative, subsidiary, partner, employee or servant of the other for any purpose. 

        MARRIOTT
shall conspicuously identify itself at the premises of each STORE and in all dealings with customers, lessors, contractors, suppliers, public officials and others as the
operator of each STORE under agreement with the COMPANY, and shall place such notices of independent ownership on such signs, forms, stationery, advertising and other materials as are reasonably
necessary and prudent to identify MARRIOTT as the operator of the STORES. 

        The
COMPANY has not authorized or empowered MARRIOTT to use the Marks except as provided by this Agreement, and MARRIOTT shall not employ any Mark in signing any contract, lease,
mortgage, check, purchase agreement, negotiable instrument or other legal obligation without the prior written consent of the COMPANY, or employ any Mark in a manner that is likely to result in
liability of the COMPANY for any indebtedness or obligation of MARRIOTT.

   
        Neither the COMPANY nor MARRIOTT shall make any express or implied agreements, guaranties or representations, or incur any debt, in the name of or on behalf of the other or represent
that their relationship is other than as set forth herein, and neither the COMPANY nor MARRIOTT shall be obligated by or have any liability under any agreements or representations made by the other
that are not expressly authorized hereunder, nor shall the COMPANY be obligated for any damages to any person or property directly or indirectly arising out of the operation of the STORES, whether or
not caused by MARRIOTT's negligent or willful action or failure to act unless such is caused by the COMPANY's (a) act or failure to act, (b) product liability, or (c) instructions
and/or procedures given to MARRIOTT in the Operating Manual or otherwise in writing. 

        The
COMPANY shall have no liability for any sales, use, excise, gross receipts, property or other taxes, whether levied upon MARRIOTT, the STORE or its assets, or upon the COMPANY, in
connection with sales made, services performed or business conducted by MARRIOTT. 

        MARRIOTT
agrees to indemnify and hold the COMPANY and its subsidiaries, affiliates, stockholders, directors, officers, employees, agents and assignees harmless against, and to reimburse
them for, any loss, liability, taxes or damages (actual or consequential) and all reasonable costs and expenses of defending any claim brought against any of them or any action in which any of them is
named as a party (including, without limitation, reasonable accountants', attorneys' and expert witness fees, costs of investigation and proof of facts, court costs, other litigation expenses and
travel and living expenses) which any of them may suffer, sustain or incur by reason of, arising from or in connection with MARRIOTT's ownership or operation of the STORES, except to the extent that
such loss, liability or damage is due to the negligence of the COMPANY (or any of its affiliates, i.e., any company controlling, controlled by or under common control with the COMPANY) in producing,
handling or storing frozen yogurt sold to MARRIOTT (provided that MARRIOTT inspected such yogurt in accordance with the procedures set forth in the Operating Manual and should not have reasonably
discovered the adulteration or other defect in such yogurt which was the cause of such loss, liability or damage); such shall not extend to personal property, fixtures, or equipment produced by the
COMPANY. MARRIOTT acknowledges and agrees that any action or inaction by any third party (e.g., an independent carrier) which is not an affiliate of the COMPANY in connection with handling or storing
frozen yogurt shall not be attributable to or constitute negligence of the COMPANY. 

        The
COMPANY agrees to indemnify and hold MARRIOTT harmless against, and to reimburse it for, any loss, liability or damage (actual or consequential) and all reasonable costs and expenses
of defending any claim brought against it or any action in which it is named as a party (including, without limitation, reasonable accountants', attorneys' and expert witness fees, costs of
investigation and proof of facts, court costs, other litigation expenses and travel and living expenses) which it may suffer, sustain or incur by reason of, arising from or in connection with the
negligence of the COMPANY (or any of its affiliates, i.e., any company controlling, controlled by or under common control with the COMPANY) in producing, handling or storing frozen yogurt (provided
that MARRIOTT inspected
such yogurt in accordance with the procedures set forth in the Operating Manual and should not have reasonably discovered the adulteration or other defect in such yogurt which was the cause of such
loss, liability or damage); such shall extend to personal property, fixtures, or equipment produced by the COMPANY. MARRIOTT acknowledges and agrees that any action or inaction by any third party
(e.g., an independent carrier) which is not an affiliate of the COMPANY in connection with handling or storing frozen yogurt shall not be attributable to or constitute negligence of the COMPANY. 

        The
indemnities and assumptions of liabilities and obligations herein shall continue in full force and effect subsequent to and notwithstanding the expiration or termination of this
Agreement.

 

8.    COSTS AND CERTAIN PAYMENTS    

        A.    DEVELOPMENT COSTS    

        MARRIOTT
shall bear all costs of negotiating or bidding upon SITES, constructing the premises of each STORE, and purchasing initial inventory for each STORE AND CART. The COMPANY shall
bear all costs of preparing each STORE plan and design, consulting with local architects to the extent such shall be necessary, and, if agreed to by MARRIOTT, collecting and preparing for shipment all
CARTS and the equipment package for each STORE. The parties shall share equally the cost of each initial STORE equipment package, CART, and equipment for each CART; both the equipment package and
CARTS shall be provided by the COMPANY, or its affiliate, at a price the same as or equivalent to the then current lowest F.O.B. warehouse selling price offered to other purchasers of CARTS or
equipment packages who are not affiliates of the COMPANY. (In the event MARRIOTT demonstrates to the COMPANY, with reasonable documentation, that MARRIOTT can obtain CARTS or equipment packages which
comply with the COMPANY's specifications and standards for a lesser cost, then the COMPANY shall not unreasonably withhold consent for MARRIOTT to undertake such purchases, provided the COMPANY's
contribution to the cost of equipment so purchased shall be limited to half the actual cost to MARRIOTT.) The COMPANY's obligation with respect to any equal participation in the cost of any CART shall
extend only to an amount equal to an amount to be determined at time of purchase by multiplying 1.5 by the number of STORES then open or then under development by the then current purchase price of
the type of CART being purchased by MARRIOTT. 

        B.    TIME AND EXPERTISE CONTRIBUTIONS    

        In
support of the operations of the STORES, MARRIOTT shall contribute labor and management resources on a daily basis as well as expertise in operating at the SITES. The COMPANY shall
contribute reasonable consultation services in connection with the development of each STORE,
general field review, and continual training in support of the operation of the STORES, on a recurring basis. The duties of the nature set forth above are more particularly set forth throughout this
Agreement. 

        C.    PROCEEDS DISTRIBUTION    

        In
lieu of a pro rata share of any profits resulting from the operation of the STORES, and in light of the cost savings realized by the parties in not having to review operating records
for purposes of dividing profits, the parties agree that it shall be a just and fair distribution in respect of their various contributions and efforts for MARRIOTT to pay the COMPANY an amount
determined by multiplying each five hundred seventy-six ounce (576 oz.) case of frozen yogurt mix purchased by MARRIOTT for use at any STORE by Seven Dollars and Thirty-five Cents ($7.35; or, at a
rate of $0.0127604 per ounce of yogurt mix purchased in the event a yogurt mix is purchased in quantities other than 576 ounce cases). For novelty items (e.g., "Yog-A-Bars", Yogwiches, cakes, pies,
and other pre-packaged items) purchased by MARRIOTT for resale at any STORE, the just and fair distribution under this Agreement shall be determined by multiplying the then current lowest F.O.B. plant
purchase price of such novelty item by Seven Dollars and Thirty-five Cents ($7.35) and dividing the product thereby obtained by the then current lowest F.O.B. plant purchase price of frozen yogurt
mix. All payments hereunder to the COMPANY shall be due within thirty (30) days of invoicing for such by the COMPANY to MARRIOTT. 

        D.    INTEREST ON LATE PAYMENTS    

        All
amounts due for purchases by MARRIOTT from the COMPANY or its affiliates and other amounts which MARRIOTT owes to the COMPANY or its affiliates shall bear interest ten
(10) days after receipt of a notice to cure at the greater of: (1) one and one-half percent (1-1/2%) per month; or (2) an annual interest rate of three percent (3%) in excess of
the Prime Rate (as defined below) announced from time to time by Chase Manhattan Bank of New York, N.Y. For purposes hereof,

 
"Prime Rate" shall mean the per annum interest rate for 90-day unsecured commercial loans to large corporate customers of the highest credit standing. Notwithstanding the foregoing, such interest rate
shall not exceed the highest applicable legal rate for open account business credit in the state of Arkansas. 

        MARRIOTT
acknowledges that this Paragraph D shall not constitute the COMPANY's agreement to accept such payments after same are due or a commitment by the COMPANY to extend credit to, or
otherwise finance MARRIOTT's operation of, the STORES. Further, MARRIOTT acknowledges that its failure to pay all amounts when due shall constitute grounds for termination of this Agreement, as
provided in Paragraph B of Section 15, notwithstanding the provisions of this Paragraph D. 

        E.    APPLICATION OF PAYMENTS    

        The
COMPANY shall have sole discretion to apply any payments received from MARRIOTT or any indebtedness of the COMPANY to MARRIOTT to any past due indebtedness of MARRIOTT for purchases
from the COMPANY or its affiliates, interest, or any other indebtedness of MARRIOTT to the COMPANY or its affiliates. 

        F.    METHOD OF SHIPMENT    

        The
parties hereto acknowledge and agree that the frozen yogurt mix, and if applicable novelty items, to be purchased by MARRIOTT pursuant to the terms and conditions of this Agreement
may be purchased, at MARRIOTT's election, either at the manufacturer's loading dock or in accordance with the COMPANY's normal and customary procedures for purchasing products from the designated
distributor(s) for such products. In the event MARRIOTT purchases frozen yogurt mix directly from the COMPANY's manufacturing affiliate, then the F.O.B. plant price offered to MARRIOTT shall be that
price offered to the COMPANY's designated distributor(s) , and in the event MARRIOTT purchases frozen yogurt mix from the COMPANY's designated distributor(s) , then the purchase price shall be
determined in accordance with the normal and customary practices of any such distributor as are then offered to any franchisee of the COMPANY. 

9.    STORE IMAGE AND OPERATING STANDARDS    

        A.    CONDITION AND APPEARANCE OF STORES/REMODEL REQUIREMENTS/REBUILDING OF STORES    

        MARRIOTT
agrees to maintain the condition and appearance of the STORES consistent with the image of a "TCBY" store as an attractive, clean, and efficiently operated store, offering a
variety of high quality food products and beverages, efficient and courteous service and pleasant ambience. MARRIOTT agrees to accomplish such refurbishing and maintenance of the STORES, and such
modifications and additions to its layout, decor and general theme, as is required from time to time to maintain such condition, appearance, efficient operation, ambience and overall image, including
without limitation, replacement of worn out or obsolete fixtures, equipment, furniture, signs and utensils, repair of the interior of the STORES, and periodic cleaning and redecorating. Such
refurbishing and maintenance shall not be deemed to constitute remodeling, as set forth below. If at any time in the COMPANY's reasonable judgment, the general state of repair, appearance or
cleanliness of the premises of the STORES (including parking areas) or its fixtures, equipment, furniture, signs or utensils does not meet the COMPANY's standards therefor, the COMPANY shall so notify
MARRIOTT, specifying the action to be taken by MARRIOTT to correct such deficiency. 

        Upon
notice from the COMPANY, MARRIOTT shall conform its trade dress, color schemes, and presentation of Marks to the COMPANY's then current public image. Such a remodeling may include
non-structural changes to the fixtures and improvements at the STORES as well as such other non-structural changes as the COMPANY reasonably may direct, and MARRIOTT shall undertake such a program
promptly upon notice from COMPANY; provided, remodeling shall not be required until such

 
time as the COMPANY has commenced or completed a similar program in at least fifty percent (50%) of those "TCBY" stores owned and operated by the COMPANY provided the COMPANY owns and operates at
least 100 STORES at such time. This requirement shall not apply in the event notice from the COMPANY is received during the first three (3) years or last three (3) years of the term
hereof. 

        In
the event any STORE is damaged or destroyed by fire or any other casualty, MARRIOTT, shall within thirty (30) days thereof, initiate such repairs or reconstruction, and thereafter in
good faith and with due diligence continue (until completion) such repairs or reconstruction, in order to restore the premises of such STORE to its original condition prior to such casualty. If, in
the COMPANY's reasonable judgment, the damage or destruction is of such a nature or to such extent that it is feasible for MARRIOTT to repair or reconstruct the premises of such STORE in conformance
with the then standard "TCBY" decor specifications without incurring substantial additional costs therefor, the COMPANY may require MARRIOTT, by giving written notice thereof, that MARRIOTT repair or
reconstruct the premises of the STORE in conformance with the then standard "TCBY" decor specifications. 

        B.    ALTERATIONS TO THE STORES    

        MARRIOTT
shall make no alterations to the premises or appearance of the STORES, nor shall MARRIOTT make any unapproved replacements of or alterations to the fixtures, equipment,
furniture or signs of the STORES without prior written approval by the COMPANY. The COMPANY shall have the right, in its sole discretion and at the sole expense of MARRIOTT, to rectify any alterations
to the STORE not previously approved by the COMPANY. 

        C.    UNIFORM IMAGE/CUSTOMER AND LOCATION RESTRICTION    

        The
presentation of a uniform image to the public is an essential element of a successful branded concept system. MARRIOTT therefore agrees that the STORES will offer for sale only such
types of frozen yogurt, dessert and other food and beverage products and other approved products and services as the COMPANY, in its sole discretion, determines from time to time to be appropriate for
"TCBY" stores. 

        The
COMPANY acknowledges that a STORE may be one of several food service outlets at a SITE operated by MARRIOTT. All references to a STORE shall refer only to that portion of a SITE
exclusively devoted to the TCBY concept, and not to any other food service outlet adjacent to or in the vicinity of a STORE. 

        MARRIOTT
further agrees that the STORES will not, without prior written approval by the COMPANY, offer any products or services not then authorized by the COMPANY for "TCBY" stores, nor
shall the STORES or the premises which they occupy be used for any purpose other than the operation of a "TCBY" store in compliance with this Agreement. 

        MARRIOTT
will not sell any frozen yogurt produced by the COMPANY or any of its affiliates to anyone, other than retail customers (i.e., for personal consumption and not for resale) of
the STORES and CARTS, or from any location other than the STORES and CARTS. 

        The
COMPANY acknowledges that many SITES for STORES hereunder will by their nature impose limitations on MARRIOTT's ability to offer full and complete STORE menus, and in response to
such operational constraints the COMPANY covenants to allow MARRIOTT to offer only a limited menu at such STORES, which limited menu shall be subject to the COMPANY's approval which will not be
unreasonably withheld. In considering menu items, the COMPANY shall, on a STORE-by-STORE basis, give due and adequate consideration to any item which materially affects (a) the speed of service at
such STORE, (b) other MARRIOTT activities at such SITE which may be competitive to newly introduced menu items (c) staffing of such STORE, and (d) supplying such STORE with ingredients
and commissary items in support of such menu item.

   
        D.    FOOD PRODUCTS, BEVERAGES, SUPPLIES AND MATERIALS    

        MARRIOTT
acknowledges and agrees that the frozen yogurt produced by the COMPANY (or its affiliates) is distinctive as a result of being specially produced pursuant to secret formulae and
processes; that such frozen yogurt is uniquely suited for distribution through "TCBY" stores and, in the mind of the public, is inextricably interrelated with the Marks; and that the reputation and
goodwill of "TCBY" stores is based upon, and can be maintained only by, the sale of such frozen yogurt and the sale of other distinctive, high quality products and services. MARRIOTT therefore agrees
that the STORES will only prepare and offer for sale frozen yogurt, and other authorized food products containing frozen yogurt, which frozen yogurt shall have been produced by the COMPANY (or its
affiliates). Furthermore, MARRIOTT agrees that the STORES will: (1) use other ingredients and prepare and offer for sale other food products and beverages; (2) use cups, utensils,
uniforms, menus, forms, packaging materials, labels and other supplies; and (3) use or offer for sale other products and services; that conform to the COMPANY's specifications and quality
standards and/or are purchased from suppliers approved from time to time by the COMPANY (which may include the COMPANY and/or its affiliates). The COMPANY may from time to time modify the list of
approved brands and/or suppliers, and MARRIOTT shall not, after receipt in writing of such modification, reorder any brand or from any supplier which is no longer approved. If MARRIOTT proposes to
prepare or offer for sale any food products or beverages or other products or services or use any ingredients or supplies of any brand and/or supplier which is not then approved, it shall first notify
the COMPANY in writing and submit sufficient information, specifications and samples concerning such brand and/or supplier for a determination by the COMPANY whether such brand complies with the
COMPANY's specifications and standards and/or such supplier meets the COMPANY's approved supplier criteria. The COMPANY shall have the right to charge MARRIOTT a reasonable fee to cover the COMPANY's
costs incurred in making such determination. The COMPANY shall, within a reasonable time, notify MARRIOTT whether or not such proposed brand and/or supplier is approved. The COMPANY may from time to
time prescribe procedures for the submission of requests for approved brands or suppliers and obligations which approved suppliers must assume (which may be incorporated in a written agreement to be
executed by approved suppliers). The COMPANY may impose limits on the number of suppliers and/or brands for any ingredient or food or beverage item used or served by the STORES. 

        MARRIOTT
shall examine in accordance with the procedures set forth in the Operating Manual all frozen yogurt shipped to MARRIOTT and shall have final responsibility in accepting or
rejecting any yogurt which does not conform to applicable laws. MARRIOTT agrees that all food products and beverages sold or served at or from the STORE shall comply with all applicable laws and shall
be wholesome and fit for human consumption. 

        MARRIOTT
shall at all times maintain an inventory of approved food products, beverages, ingredients and other products, sufficient in quantity and variety to realize the full potential
of the STORES. 

        E.    STANDARDS OF SERVICE; REPUTATION    

        MARRIOTT
shall at all times give prompt, courteous and efficient service to its customers. The STORES shall, in all dealings with customers and suppliers and the public, adhere to the
highest standards of honesty, integrity, fair dealing and ethical conduct. 

        MARRIOTT
acknowledges the importance to the system of "TCBY" stores and to the Marks of MARRIOTT's maintaining a reputation of good moral character, and for that reason MARRIOTT agrees
not to operate the STORES in a manner offensive to decency, morality, or social proprieties. 

        F.    SPECIFICATIONS, STANDARDS AND PROCEDURES    

        MARRIOTT
acknowledges and agrees that each and every detail of the appearance and operation of the STORES is important to the COMPANY and other "TCBY" stores. MARRIOTT agrees to

 
maintain the highest standards of quality and service in the STORES and, accordingly, agrees to comply with all mandatory specifications, standards and operating procedures (whether contained in the
Operating Manual or any other written or oral communication to MARRIOTT) relating to the appearance or operation of a "TCBY" store, including, without limitation: 

	(1)
	type
and quality of food products, beverages, ingredients and other approved products and weight and dimensions of food products and beverages;

	(2)
	quality,
taste, portion control, uniformity, manner of preparation and sale of all food products and beverages served by a STORE and of all ingredients and other products used in the
preparation, packaging and sale thereof;

	(3)
	methods
and procedures relating to receiving, preparing and delivering customer orders;

	(4)
	hours
and days during which a STORE will be open for business, which shall be only those which are reasonable and prudent with reference to a particular STORE;

	(5)
	the
safety, maintenance, cleanliness, sanitation, function and appearance of STORE premises and its fixtures, equipment, furniture, decor and signs;

	(6)
	dress
of STORE employees;

	(7)
	use
of the Marks;

	(8)
	use
and illumination of exterior and interior signs, posters, displays, standard formats, menus and similar items;

	(9)
	identification
of MARRIOTT, or a subsidiary or division of MARRIOTT, as the owner of the STORES; and

	(10)
	advertising
and promotion (subject to operational constraints at any STORE and that STORE's having such menu item as may be the subject of such advertising and promotion). 

        Mandatory
specifications, standards and operating procedures prescribed from time to time by the COMPANY in the Operating Manual for "TCBY" stores or otherwise communicated to MARRIOTT
in writing shall constitute provisions of this Agreement as if fully set forth herein. All references herein to this Agreement shall include all such mandatory specifications, standards and operating
procedures. 

        G.    COMPLIANCE WITH LAWS AND GOOD BUSINESS PRACTICES    

        MARRIOTT
shall secure and maintain in force all required licenses, permits and certificates relating to the operation of the STORES and shall operate the STORES in full compliance with
all applicable laws, ordinances and regulations. 

        MARRIOTT
shall notify the COMPANY in writing within five (5) days of the commencement of any action, suit, proceeding or investigation, and of the issuance of any order, writ,
injunction, award of decree, by any court, agency or other governmental instrumentality which may adversely affect the operation or financial condition of the STORES. 

        All
advertising and promotion by MARRIOTT shall be completely factual and shall conform to the highest standards of ethical advertising. MARRIOTT agrees to refrain from any business or
advertising practice which may be injurious to the business of the COMPANY and the goodwill associated with the Marks and other "TCBY" stores. 

        H.    MANAGEMENT OF THE STORE/CONFLICTING INTERESTS    

        The
STORES shall at all times be under the direct, day-to-day, full-time supervision of a manager who shall have been trained in accordance with the provisions of this Agreement.

 

        MARRIOTT
shall at all times faithfully, honestly and diligently perform its obligations hereunder and continuously exert its best efforts to promote and enhance the business of the
STORES. 

        I.    INSURANCE    

        MARRIOTT
shall at all times during the term of this Agreement maintain in force, at its sole expense, comprehensive public liability insurance and product liability insurance (and motor
vehicle liability insurance, if a motor vehicle is employed in the operation of the STORES) against claims for bodily and personal injury, death and property damage caused by or occurring in
conjunction with the conduct of business by MARRIOTT pursuant to this Agreement. Such insurance coverage shall be maintained under one or more policies of insurance containing minimum liability
protection of One Million Dollars ($1,000,000) per occurrence for bodily and personal injury and death and Fifty Thousand Dollars ($50,000) per occurrence for property damage, or such greater amounts
or such additional coverages as may be required by the lease for the premises of the STORES. Further, MARRIOTT shall carry property insurance to keep the premises of the STORES and its contents
insured against loss or damage by fire and such other risks covered in the Standard Extended Coverage Endorsement, in an amount not less than one hundred percent (100%) of the full replacement cost of
such assets. 

        The
COMPANY may reasonably increase the minimum liability protection requirement annually and require at any time on reasonable prior notice to MARRIOTT different or additional kinds of
insurance to the same extent such shall be required of the entire franchise system of the COMPANY. 

        MARRIOTT
shall submit to the COMPANY upon request a copy of the certificate of or other evidence of the renewal or extension of each such insurance policy. 

        MARRIOTT
may self-insure for its obligation hereunder. 

        J.    VENDING MACHINES    

        No
vending machines, newspaper racks, juke boxes, gum or candy machines, games, pinball machines, video games, rides or other mechanical or electronic devices shall be installed or
operated at the STORES. 

        K.    RESTRICTIONS ON HIRING CERTAIN EMPLOYEES    

        During
the term of this Agreement and for two (2) years thereafter, each party hereto shall not, either directly or indirectly, for itself or through, on behalf of, or in
conjunction with any person, persons, partnership, corporation, or other legal entity, employ or seek to employ in food service operations and/or training any person who has the rank of Division
Manager (a Division Manager is an employee who has managerial food service operations or review responsibilities for numerous STORES) or above who is employed by the other or, in the case of MARRIOTT
by any franchisee of the COMPANY, unless (a) at least ninety (90) days have elapsed since the employee in question was last employed by either the other or, in the case of MARRIOTT any
franchisee, or (b) the party has obtained, prior to employing the employee in question, written permission of the other and, if applicable, the franchisee who last employed said person;
further, neither party hereto shall, directly or indirectly, induce any person to leave his or her employment with the other or, in the case of MARRIOTT any franchisee of the COMPANY. 

        L.    CARTS    

        MARRIOTT
must at all times and at its sole expense maintain all CARTS in first-class appearance, condition, repair and working order. If at any time in the COMPANY's reasonable judgment,
the general condition, state of repair, appearance or cleanliness of any CART or any ancillary equipment does not meet the COMPANY's standards therefor, the COMPANY shall so notify MARRIOTT,
specifying the action to be taken by MARRIOTT to correct such deficiency, and

 
MARRIOTT shall act to promptly correct such deficiency. MARRIOTT shall install or cause to be installed all replacement parts and accessories when required to maintain the CART in first class
condition and working order. MARRIOTT shall not, without the prior written consent of the COMPANY, make any alterations, modifications, additions, subtractions or improvements to any CART. 

        M.    LIMITATION ON CHANGES BY THE COMPANY    

        The
COMPANY may not so substantially alter the STORES or the standards and specifications for the operation of the STORES that the STORES would no longer be primarily a frozen yogurt
concept selling a nature and quality of products substantially similar to, or better than, the nature and quality of products sold in TCBY outlets as of the date of this Agreement.

   
        N.    OCCUPANCY CONDITIONS/PRIORITY    

        The
provisions of this Section 9 are subject to MARRIOTT's obtaining, upon diligent request promptly made, any required consents or approvals of any landlord or client from whom
MARRIOTT leases or has otherwise obtained the right to possession of a SITE, and are further subject to the terms and conditions of the lease or other agreement controlling a SITE. The COMPANY
acknowledges that MARRIOTT shall be solely responsible for all contacts with such landlords and clients, and COMPANY agrees to defer to MARRIOTT's judgment and decisions with respect to such landlord
and clients. Provided, however, under no circumstances shall the SITE occupancy or possession agreement in any manner materially affect the image, menu, or appearance of the applicable STORE or the
terms and conditions of this Agreement. 

10.    ADVERTISING    

        Prior
to their use by MARRIOTT, samples of all advertising and promotional materials to be used in connection with the STORES and which were not prepared or previously approved by the
COMPANY shall be submitted to the COMPANY for approval, which shall not be unreasonably withheld. If written disapproval is not received by MARRIOTT within fifteen (15) days from the date of receipt
by the COMPANY of such materials, the COMPANY shall be deemed to have given the required approval. MARRIOTT shall not use any advertising or promotional materials that the COMPANY has disapproved. The
COMPANY undertakes to provide MARRIOTT with such advertising materials in such quantities to the same extent and upon such terms as are offered to franchisees of the COMPANY from time to time,
including normal and customary grand opening materials for each STORE. 

11.    RECORDS AND REPORTS    

        MARRIOTT
shall furnish to the COMPANY within fifteen (15) days after the end of each accounting quarter of MARRIOTT, a gross sales statement for each STORE for the accounting quarter
then ended certified by an officer of MARRIOTT who has financial accounting responsibilities as being true, accurate, and complete. 

12.    THE COMPANY'S RIGHT TO INSPECT THE STORES    

        To
determine whether MARRIOTT is complying with this Agreement, the COMPANY shall have the right at any time during business hours, and without prior notice to MARRIOTT, to inspect the
STORES and storage facilities used in support of the STORES. All inspections shall be conducted in such a manner so as not to disrupt STORE operations. MARRIOTT shall fully cooperate with
representatives of the COMPANY making any such inspection. 

13.    ASSIGNMENT    

        This
Agreement and the rights, privileges, duties, and obligations herein set forth shall not be assignable by either party hereto without the prior written permission of the other;
provided, both parties may perform duties and satisfy obligations hereunder through subsidiary or parent corporations, divisions, or other affiliates; and provided further, that such rights,
privileges, duties, and obligations, or any portion thereof, may be assigned and assumed by a divested or acquired business organization, which may or may not currently be an affiliate of either party
hereto as of this date, which has a net worth equal to or greater than Fifty Million Dollars ($50,000,000) at time of assignment. 

14.    TERMS AND RENEWAL OF AGREEMENT    

        A.    DEVELOPMENT RIGHTS    

        The
initial term of this Agreement shall be ten (10) years, commencing on the date of this Agreement. During the term hereof, MARRIOTT shall have the sole and exclusive right to
develop STORES and operate STORES and CARTS at the SITES set forth in this Agreement in accordance

 
with the terms and conditions of this Agreement. Provided MARRIOTT has not been in default under this Agreement beyond the applicable cure period, and further provided MARRIOTT continuously has open
the minimum number of STORES as required in this Agreement, then this Agreement shall automatically be renewed for a term of five (5) years unless MARRIOTT gives written notice of its intent to
terminate to the COMPANY at least one hundred eighty (180) days in advance of the expiration of the term. Thereafter, this Agreement shall again be automatically renewed for an additional five
(5) year term on the same conditions as required for the first renewal term. If at any time during the initial or any renewal term hereof MARRIOTT fails to develop, abandons, surrenders,
transfers control of, or fails to actively operate the minimum number of STORES and CARTS as required under this Agreement, then the COMPANY shall have the right to declare a termination of MARRIOTT's
development rights hereunder and MARRIOTT shall have thirty (30) days upon receipt of the COMPANY's notice of termination to correct the deficiency set forth in the notice; in the event MARRIOTT then
fails to comply with its minimum development requirements for STORES and CARTS, MARRIOTT's exclusive rights to develop STORES and CARTS shall then end, regardless of the duration of any term or
renewal term set forth above. 

        B.    TERM FOR EACH STORE    The term of this Agreement with respect to each STORE shall be ten (10) years and
shall be automatically extended by two (2) successive terms of five (5) years each provided MARRIOTT has not (i) been in default under this Agreement beyond the applicable cure period,
and (ii) given the COMPANY written notice of its intent to terminate at least one hundred eighty (180) days in advance of the termination date of the then current term. Notwithstanding
expiration of the initial term or any renewal term, any STORE developed under this Agreement shall continue to operate pursuant to the terms and conditions of this Agreement for a period up to fifteen
(15) years beyond the expiration of the term or renewal term of this Agreement or until the expiration of the then-current term, including renewals, of the occupancy contract (lease, concession
agreement, or other) for the SITE for such STORE, whichever occurs first. 

15.    TERMINATION OF THIS AGREEMENT    

        A.    BY MARRIOTT    

        If
MARRIOTT is in substantial compliance with this Agreement and the COMPANY substantially breaches a material provision of this Agreement and fails to cure such breach within thirty
(30) days after written notice thereof is delivered to the COMPANY, or such longer period of time as may be reasonably necessary to cure such default provided such cure is promptly and diligently
sought and undertaken by the COMPANY, MARRIOTT may terminate this Agreement. Such termination shall be effective ten (10) days after delivery to the COMPANY of notice that such breach has not
been cured and MARRIOTT elects to terminate this Agreement. A termination of this Agreement by MARRIOTT for any reason other than a substantial breach of a material provision of this Agreement by the
COMPANY, and the COMPANY's failure to cure such breach within thirty (30) days after receipt of written notice thereof, shall be deemed a termination by MARRIOTT without cause. 

        MARRIOTT
shall have the right to declare a material breach of this Agreement in the event (a) it is determined by an independent laboratory which has an excellent national or
regional reputation that "TCBY" brand frozen yogurt mix offered for sale to MARRIOTT by the COMPANY (or an affiliate of the COMPANY) is materially different from such frozen yogurt mix sold to
COMPANY-owned retail outlets and subsequently processed and offered to retail customers of COMPANY-owned stores or such mix as is sold by the COMPANY (or an affiliate of the COMPANY) to franchisees of
the COMPANY, or (b) it is determined and substantiated that the COMPANY (or an affiliate of the COMPANY) has at any time materially failed to offer and continuously sell "TCBY" brand frozen
yogurt mix or other "TCBY" brand novelty items (to the extent such are offered to any franchisee of the COMPANY) to MARRIOTT at a price the same as or equivalent to the lowest F.O.B. plant selling
price contemporaneously offered to other purchasers of frozen yogurt mix who are not affiliates of the

 
COMPANY (for purposes of this paragraph, a material failure shall mean purchases in excess of 100 cases per shipment which are for TCBY brand frozen yogurt mix to be used in normal and customary STORE
operations). To the extent the COMPANY shall have made or caused to have been made sales of "TCBY" brand frozen yogurt mix at prices below those sold to MARRIOTT, then in addition to its remedies
hereunder MARRIOTT shall be entitled to a refund of the difference it paid and the lower price charged for such products. 

        B.    BY THE COMPANY    

        The
COMPANY shall have the right to terminate this Agreement by delivering a notice to MARRIOTT stating that the COMPANY elects to terminate this Agreement as a result of any of the
breaches set forth below. Such termination shall be effective upon delivery of such notice of termination or, if applicable, upon failure to cure (to the COMPANY's satisfaction) any such breach by the
expiration of any period of time within which such breach may be cured in accordance with the provision set forth below. The parties hereto agree that it shall be a material breach of this Agreement
if MARRIOTT and/or any STORE: 

	(1)
	fails
to open the STORES for business as provided in this Agreement (subject to subsection C, below) or fails to satisfactorily complete the training program as provided in this
Agreement;

	(2)
	abandons,
surrenders, or fails to actively operate the STORES (subject to subsection C, below);

	(3)
	is
convicted of or pleads no contest to a felony or is convicted of or pleads no contest to any crime or offense related to the STORES that may adversely affect the reputation of the
STORES or the goodwill associated with the Marks or breaches of this Agreement;

	(4)
	fails
to attend any supplemental or refresher training programs as required by the COMPANY;

	(5)
	makes
an unauthorized assignment or transfer of this Agreement or any STORE;

	(6)
	makes
any unauthorized use of the Marks or unauthorized use or disclosure of the Know-How or Operating Manual;

	(7)
	fails
to timely pay amounts due for purchases from the COMPANY or its affiliates or other payments due to the COMPANY or its affiliates;

	(8)
	fails
to comply with any other material provision of this Agreement or any mandatory specification, standard or operating procedure prescribed by the COMPANY;

	(9)
	fails
on three (3) or more separate occasions within any twelve (12) consecutive month period (a) to submit when due financial reports, (b) to pay when due
amounts due for purchases from the COMPANY or its affiliates or other payments due to the COMPANY, or (c) otherwise to comply with this Agreement, whether or not such failures to comply are
corrected after notice thereof is delivered to MARRIOTT. 

        MARRIOTT
shall have the right to cure a breach under this Agreement within thirty (30) days after delivery of the COMPANY's notice of termination or such longer period of time as may be
reasonably necessary to cure such default provided such cure is promptly and diligently sought and undertaken by MARRIOTT. 

        C.    MARRIOTT'S RIGHT TO CLOSE STORES/CONDITIONS    

        At
any time during the term of this Agreement, MARRIOTT shall have the right to close any STORE for any good and valid business reason. Such act may affect MARRIOTT's exclusive rights
with respect to minimum development and operational obligations in relation thereto (as set forth in

 
Section 2 hereof), but such closing shall not affect the term or any renewal term of this Agreement or the other STORES operated pursuant to this Agreement. With respect to each or any such closed
STORE, however, the parties shall be bound by the provisions of Section 16, below. In the event MARRIOTT, during the term hereof or any renewal term hereof, ever fails to have a minimum of ten
(10) STORES open and operating following the first anniversary of this Agreement, then MARRIOTT's rights to develop additional STORES pursuant to the terms and conditions of this Agreement
shall end. In the event any STORE is closed during the term hereof, then the next succeeding STORE to be opened by MARRIOTT shall, to the extent practicable, use the signage and equipment of the
closed STORE, it being the intent of the parties to avoid equipment and signage costs in such event.

   
16.    RIGHTS OF THE COMPANY AND OBLIGATIONS OF MARRIOTT UPON TERMINATION OR EXPIRATION OF THIS AGREEMENT    

        A.    PAYMENT OF AMOUNTS OWED TO THE COMPANY    MARRIOTT agrees to pay to the COMPANY within thirty (30) days after
the effective date of termination or expiration (without renewal) of this Agreement such amounts owed for products purchased by MARRIOTT from the COMPANY or its affiliates, interest due the COMPANY on
any of the foregoing and all other amounts owed to the COMPANY and its affiliates which are then unpaid. MARRIOTT shall contemporaneously with such payment furnish a complete accounting of all such
amounts owed to the COMPANY and its affiliates. 

        B.    DISCONTINUANCE OF USE OF MARKS AND DISTINCTIVE DESIGNS    MARRIOTT agrees that after the termination or
expiration (without renewal) of this Agreement, it will not directly or indirectly at any time or in any manner identify the STORES or any other store or restaurant as a current or former "TCBY"
store, or identify itself as associated with the COMPANY, or use any of the Marks, any colorable imitation thereof or other indicia of a "TCBY" store in any manner or for any purpose, or utilize for
any purpose any trade name, trademark, service mark or other commercial symbol that suggests or indicates a connection or association with the COMPANY. MARRIOTT shall promptly remove from its place of
business, and discontinue using for any purpose, any and all signs, fixtures, furniture, posters, furnishings, equipment, menus, advertising materials, stationery supplies, forms and other articles
which display any of the Marks or any distinctive features or designs associated with "TCBY" stores. 

        Furthermore,
MARRIOTT shall, at its expense, immediately make such modifications or alterations as may be necessary to distinguish the former STORES so clearly from its former appearance
and from other "TCBY" stores as to prevent any likelihood of confusion therewith by the public (including, without limitation, removal of all distinctive physical features identifying "TCBY" stores
and removal of all distinctive signs and emblems). 

        MARRIOTT
further agrees that upon termination or expiration (without renewal) of this Agreement, it will promptly: 

	
(1)
	take
such action as may be required to cancel all fictitious or assumed name or equivalent registrations relating to its use of any of the Marks;

	(2)
	to
the extent telephone numbers may exist for a STORE or the STORES, notify the telephone company and all listing agencies of the termination or expiration of MARRIOTT's right to use
any telephone number and any regular, classified or other telephone directory listings associated with the Marks;

	(3)
	furnish
to the COMPANY within thirty (30) days after the effective date of termination or expiration evidence satisfactory to the COMPANY of MARRIOTT's compliance with the foregoing
obligations. 

        C.    CONFIDENTIAL INFORMATION    MARRIOTT agrees that upon termination or expiration (without renewal) of this
Agreement, it will immediately cease to use in any business or otherwise the Confidential Information of the COMPANY disclosed to MARRIOTT pursuant to this Agreement and return to the COMPANY all
copies of the operating Manual for "TCBY" stores which have been loaned to him by the COMPANY. 

        D.    COVENANT NOT TO COMPETE    If prior to its expiration this Agreement is terminated by the COMPANY in accordance
with the provisions of this Agreement or by MARRIOTT, then MARRIOTT agrees that for a period of sixteen (16) months, commencing on the effective date of termination, or the date on which MARRIOTT
ceases to conduct the business conducted at a STORE pursuant to this Agreement, whichever is later, MARRIOTT will not have any interest as an owner,

 
partner, director, officer, employee, consultant, representative or agent, or in any other capacity, in (a) any frozen yogurt store or (b) any ice cream restaurant or store serving
soft-serve frozen yogurt at the terminated STORE SITE. This covenant shall apply severally to each STORE SITE whenever MARRIOTT's rights to operate a STORE at that SITE terminate. 

        E.    CONTINUING OBLIGATIONS    All obligations of the COMPANY and MARRIOTT which expressly or by their nature survive
the expiration or termination of this Agreement shall continue in full force and effect subsequent to and notwithstanding its expiration or termination and until they are satisfied or by their nature
expire. 

17.    ENFORCEMENT    

        A.    SEVERABILITY AND SUBSTITUTION OF VALID PROVISIONS    Except as expressly provided to the contrary herein, each
section, paragraph, term and provision of this Agreement, and any portion thereof, shall be considered severable and if, for any reason, any such portion of this Agreement is held to be invalid,
contrary to, or in conflict with any applicable present or future law or regulation in a final, unappealable ruling issued by any court, agency or tribunal with competent jurisdiction in a proceeding
to which the COMPANY is a party, that ruling shall not impair the operation of, or have any other effect upon, such other portions of this Agreement as may remain otherwise intelligible, which shall
continue to be given full force and effect and bind the parties hereto, although any portion held to be invalid shall be deemed not to be a part of this Agreement from the date the time for appeal
expires, if MARRIOTT is a party thereto, otherwise upon MARRIOTT's receipt of a notice of non-enforcement thereof from the COMPANY. 

        If
any applicable and binding law or rule of any jurisdiction requires a greater prior notice of the termination of this Agreement than is required hereunder, or the taking of
some other action not required hereunder, or if under any applicable and binding law or rule of any jurisdiction, any provision of this Agreement or any specification, standard or operating
procedure prescribed by the COMPANY is invalid or unenforceable, the prior notice and/or other action required by such law or rule shall be substituted for the comparable provisions hereof, and
the COMPANY shall have the right, in its sole discretion, to modify such invalid or unenforceable provision, specification, standard or operating procedure to the extent required to be valid and
enforceable. MARRIOTT and the COMPANY agree to be bound by any promise or covenant imposing the maximum duty permitted by law which is subsumed within the terms of any provision hereof, as though it
were separately articulated in and made a part of this Agreement, that may result from striking from any of the provisions hereof, or any specification, standard or operating procedure prescribed by
the COMPANY, any portion or portions which a court may hold to be unenforceable in a final decision to which the COMPANY is a party, or from reducing the scope of any promise or covenant to the extent
required to comply with such a court order. Such modifications to this Agreement shall be effective only in such jurisdiction, unless the COMPANY elects to give them greater applicability, and this
Agreement shall be enforced as originally made and entered into in all other jurisdictions. 

        B.    WAIVER OF OBLIGATIONS    The COMPANY may by written instrument unilaterally waive or reduce any obligation of or
restriction upon MARRIOTT under this Agreement, and MARRIOTT may by written instrument unilaterally waive or reduce any obligation of or restriction upon the COMPANY under this Agreement, effective
upon delivery of written notice thereof to the other or such other effective date stated in the notice of waiver. Whenever this Agreement requires the COMPANY's prior approval or consent, MARRIOTT
shall make a timely written request therefor, and such approval shall be obtained in writing and shall not be unreasonably withheld or delayed. 

        Except
as expressly set forth herein, the COMPANY makes no warranties or guaranties upon which MARRIOTT may rely, and assumes no liability or obligation to MARRIOTT, by granting any
waiver, approval or consent to MARRIOTT, or by reason of any neglect, delay or denial of any request therefor. Any waiver granted by the COMPANY shall be without prejudice to any other rights the

 
COMPANY may have, will be subject to continuing review by the COMPANY, and may be revoked, in the COMPANY's sole discretion, at any time and for any reason, effective upon delivery to MARRIOTT of ten
(10) days' prior written notice. 

        The
COMPANY and MARRIOTT shall not be deemed to have waived or impaired any right, power or option reserved by this Agreement (including, without limitation, the right to demand exact
compliance with every material term, condition and covenant herein, or to declare any breach thereof to be a default and to terminate this Agreement prior to the expiration of its term), by virtue of
any custom or practice of the parties at variance with the terms hereof; any failure, refusal or neglect of the COMPANY or MARRIOTT to exercise any right under this Agreement or to insist upon exact
compliance by the other with its obligations hereunder, including, without limitation, any mandatory specification, standard or operating procedure; any waiver, forbearance, delay, failure or omission
by the COMPANY to exercise any right, power or option, whether of the same, similar or different nature, with respect to other "TCBY" stores, or the acceptance by the COMPANY of any payments due from
MARRIOTT after any breach of this Agreement. 

        Neither
the COMPANY nor MARRIOTT shall be liable for loss or damage or deemed to be in breach of this Agreement if its failure to perform its obligations results from:
(1) transportation shortages, inadequate supply of labor, material or energy, or the voluntary foregoing of the right to acquire or use any of the foregoing in order to accommodate or comply
with the orders, requests, regulations, recommendations or instructions of any federal, state or municipal government or any department or agency thereof; (2) compliance with any law, ruling,
order, regulation, requirement or instruction of any federal, state, or municipal government or any department or agency thereof; (3) acts of God; (4) acts or omissions of the other
party; (5) fires, strikes, embargoes, war, or riot; or (6) any other similar event or cause beyond the reasonable control of the party failing to perform. Any delay resulting from any of
said causes shall extend performance accordingly or excuse performance, in whole or in part, as may be reasonable. 

        C.    RIGHTS OF PARTIES ARE CUMULATIVE    The rights of the COMPANY and MARRIOTT hereunder are cumulative and no
exercise or enforcement by the COMPANY or MARRIOTT of any right or remedy hereunder shall preclude the exercise or enforcement by the COMPANY or MARRIOTT of any other right or remedy hereunder or
which the COMPANY or MARRIOTT is entitled by law to enforce. 

        D.    COSTS AND ATTORNEYS' FEES    If a material claim for amounts owed by MARRIOTT to the COMPANY or any of its
affiliates or by the COMPANY to MARRIOTT or any of its affiliates is asserted in any legal proceeding before a court of competent jurisdiction or arbitrator, or if the
COMPANY or MARRIOTT is required to enforce this Agreement in a judicial or arbitration proceeding, the party prevailing in such proceeding shall be entitled to reimbursement of its costs and expenses,
incurred in connection therewith, including reasonable accounting and legal fees. 

        E.    GOVERNING LAW    To the extent not inconsistent with applicable law, this Agreement shall be governed by the
substantive laws (and expressly excluding the choice of law) of the State of New York. 

        F.    BINDING EFFECT    This Agreement is binding upon the parties hereto and their respective assigns and successors
in interest, and shall not be modified except by written agreement signed by both MARRIOTT and the COMPANY. 

        G.    CONSTRUCTION    The preambles to this Agreement, and the Exhibits and any Amendment executed by the parties and
attached hereto, are a part of this Agreement, which constitutes the entire agreement of the parties, and there are no other oral or written understandings or agreements between the COMPANY and
MARRIOTT relating to the subject matter of this Agreement.

 

        Except
as otherwise expressly provided herein, nothing in this Agreement is intended, nor shall be deemed, to confer any rights or remedies upon any person or legal entity not a party
hereto. 

        The
headings of the several sections and paragraphs hereof are for convenience only and do not define, limit or construe the contents of such sections or paragraphs. 

        This
Agreement shall be executed in multiple copies, each of which shall be deemed an original. 

        Time
is of the essence of this Agreement. 

18.    NOTICES AND PAYMENTS    All written notices and reports permitted or required to be delivered by the provisions of this
Agreement or of the Operating Manual shall be deemed so delivered at the time delivered by hand, one (1) business day after sending by telegraph or comparable electronic system, one
(1) business day after sending by a reputable private overnight courier service, or three (3) business days after placed in the U.S. mail by Registered or certified Mail, Return Receipt
Requested, postage prepaid and addressed to the party to be notified at its most current principal business address of which the notifying party has been notified. Reports required to be delivered
hereunder shall be delivered by U.S. mail. 

        All
payments and reports required by this Agreement shall be directed to the COMPANY at the address notified to MARRIOTT from time to time, or to such other persons and places as the
COMPANY may direct from time to time. Any required payment or reports not actually received by the COMPANY during regular business hours on the date due or properly placed in the U.S. mail and
postmarked by postal authorities at least two (2) business days prior thereto, shall be deemed delinquent. 

        IN
WITNESS WHEREOF the parties hereto have executed, sealed and delivered this Agreement in counterparts as of the date first above written. 

	Attest:	 	MARRIOTT CORPORATION
	

/s/  SHIRLEY J. TOMAS      
 Secretary	
 	

By:	

/s/  CHARLES (ILLEGIBLE)      
 (Signature)
	

(S E A L)	
 	

Title:	

Vice President
 (Type or Print)
	

Attest:	
 	

TCBY ENTERPRISES, INC.
	

/s/  BETTE CLAY      
 Secretary	
 	

By:	

/s/  WILLIAM P. CREASMAN      
 (Signature)
	

(S E A L)	
 	

Title:	

Senior Vice President
 (Type or Print)
	

Attest:	
 	

TCBY SYSTEMS, INC.
	

/s/  BETTE CLAY      
 Secretary	
 	

By:	

/s/  WILLIAM P. CREASMAN      
 (Signature)
	

(S E A L)	
 	

Title:	

Senior Vice President
 (Type or Print)

EXHIBIT A  

ENPLANED PASSENGER REPORT  

	HOST BRANCH(ES)
 
	 	AIRPORT
 
	 	AIRPORT COUNT

	789	 	Anchorage	 	1
	

852/752	
 	

Baltimore/Washington	
 	

2
	710	 	Billings	 	3
	612/782	 	Boston	 	—EAL	 	4
	611/754	 	 	 	—So. Term.	 	4
	716	 	Bradley	 	5
	709	 	Burbank	 	6
	

770/787	
 	

Cleveland	
 	

7
	786	 	Columbus	 	8
	

785	
 	

Detroit	
 	

9
	783	 	Dulles	 	10
	

772	
 	

Grand Rapids	
 	

11
	773	 	Greensboro	 	12
	

751	
 	

Hawaii.	
 	

—Hilo	
 	

13
	756	 	 	 	—Honolulu	 	l4
	774	 	 	 	—Kone	 	15
	775	 	 	 	—Lihue	 	16
	625/753	 	 	 	—Maui	 	17
	

776	
 	

Indianapolis	
 	

18
	713	 	Kansas City	 	19
	777	 	Las Vegas	 	20
	744/745	 	Los Angeles	 	21
	721	 	Louisville	 	22
	704	 	Lubbock	 	23
	

807/784	
 	

Minneapolis	
 	

24
	

757	
 	

Newark	
 	

—A & B	
 	

25
	711	 	New York	 	—JFK - BA	 	26
	739	 	 	 	—JFK - EAL	 	26
	758	 	 	 	—JFK - IAB	 	26
	736	 	 	 	—JFK - DAL	 	26
	760	 	 	 	—JFK - PAA	 	26
	635/755	 	 	 	—JFK - UAL	 	26
	 	 TOTAL JFK	 	26
	759	 	 	 	—LGA - CON	 	27
	738	 	 	 	—LGA - DELTA	 	27
	 	 TOTAL LGA	 	27
	

636/779	
 	

Ontario	
 	

28
	

628/765	
 	

Phoenix	
 	

29
	702	 	Pittsburgh	 	30
	701	 	Portland, ME	 	31
	

768	
 	

Reno	
 	

32
	

643/783	
 	

Sacramento	
 	

33
	746	 	St. Louis	 	34
	781	 	Salt lake City	 	35
	650/750	 	San Diego	 	36
	780	 	San Francisco	 	37
	795	 	San Jose	 	38
	88H	 	Savannah	 	39
	847/747	 	Sea-Tac	 	40
	

840/790	
 	

Tampa	
 	

41
	703	 	Toledo	 	42
	 	 	Jacksonville	 	43
	 	 	Orlando	 	44
	 	 	
 TOTAL	
 	

 

EXHIBIT B  

TRAVEL PLAZAS BY MARRIOTT  

 1989 ANNUAL STRATEGY REVIEW  

 TRAVEL PLAZA STRATEGY  

MARKET OVERVIEW  

	 
	 	 
	 	Marriott
	 	 
	 	 
	 	 
	 	 
	 	 
	 
	 
	 	Total
	 	Operated
	 	Controlled
	 	McDonald's
	 	Hardee's
	 	Wendy's
	 	Gladieux
	 	Arbys
	 
	New York Thruway	 	26	 	25	 	25	 	1	 	 	 	 	 	 	 	 	 
	Pennsylvania Turnpike	 	22	 	16	 	16	 	3	 	2	 	 	 	 	 	1	 
	Ohio Turnpike	 	16	 	4	 	12	 	4	 	4	 	 	 	4	 	 	 
	New Jersey Turnpike	 	13	 	13	 	13	 	 	 	 	 	 	 	 	 	 	 
	Connecticut Turnpike	 	10	 	 	 	 	 	10	 	 	 	 	 	 	 	 	 
	Indiana Turnpike	 	10	 	4	 	4	 	 	 	4	 	 	 	 	 	2	 
	Massachusetts T'pike	 	9	 	9	 	9	 	 	 	 	 	 	 	 	 	 	 
	Garden State Parkway	 	8	 	6	 	6	 	2	 	 	 	 	 	 	 	 	 
	Florida Turnpike	 	8	 	8	 	8	 	 	 	 	 	 	 	 	 	 	 
	Illinois Tollway	 	7	 	2	 	2	 	3	 	 	 	2	 	 	 	 	 
	Maine Turnpike	 	6	 	6	 	6	 	 	 	 	 	 	 	 	 	 	 
	Kansas Turnpike	 	5	 	 	 	 	 	 	 	5	 	 	 	 	 	 	 
	West Virginia Turnpike	 	3	 	3	 	3	 	 	 	 	 	 	 	 	 	 	 
	JFK Memorial Highway	 	2	 	2	 	2	 	 	 	 	 	 	 	 	 	 	 
	Delaware Turnpike	 	1	 	1	 	1	 	 	 	 	 	 	 	 	 	 	 
	Atlantic City Expwy.	 	1	 	1	 	1	 	 	 	 	 	 	 	 	 	 	 
	Oklahoma Turnpike	 	10	 	 	 	 	 	10	 	 	 	 	 	 	 	 	 
	 	 	
	 	
	 	
	 	
	 	
	 	
	 	
	 	
	 
	 	 	157	 	100	 	108	 	33	 	15	 	2	 	4	 	3	 
	 	 	 	 	64	%	69	%	21	%	10	%	1	%	2	%	2	%

        Exempt
from this Agreement are the Turnpikes in the states of Oklahoma and Kansas.

EXHIBIT C  

CONNECTICUT  

Norwalk
(see map)

Guilford and Madison (see map)

Branford (see map) 

DELAWARE  

Central
Delaware from Leipsic in North to Seaford in South 

ILLINOIS  

Orland
Park

Evergreen Park

Cicero

Lombard

Oak Park

Dekalb/Sycamore

Chicago

Lake Michigan area

Fox Lake

Wauconda/Island Lake

Lindenhurst/Grayslake 

INDIANA  

Marion
County

Morgan County

Hendricks County

Boone County

Hamilton County

Hancock County

Shelby County

Rush County

Johnson County

Fayette County

Union County

Wayne County

Henry County

Putnam County

Bartholomew County

Decatur County

Monroe County

Brown County

Vigo County

Montgomery County

Grant County

Madison County

Delaware County

Clay County

Parke County

 

MARYLAND  

Central
Maryland from Highway 301 in North to Highway 16 and 392 in South 

NORTH CAROLINA  

Mecklingburg
County

Charlotte

Orange County

Durham County

Forsythe County

Charlotte

Buncombe County

Gaston County

Alamance County

Randolph County

Durham/Research Triangle Park

Winston Salem

Granville

Chathom

Lee

Harnett

Hoke

Robeson

Hendersonville

Boone

Salisbury/Kannapolis

Shelby

Hickory 

NEBRASKA  

Lincoln

Omaha 

OHIO  

Montgomery
County

Green County (except Xenia)

Springfield

Middletown

Columbus

Athens

Athens County (Ohio University)

Willonghby Hills

Cleveland (Downtown)

Mentor

Fairview

Chagrin Falls

Cleveland (University Circle)

Richmond Heights

Lake County

Cuyahoga County

 
Geauga County

Northwest Corner of Ohio (excluding Defiance) 

RHODE ISLAND  

Entire
state 

SOUTH CAROLINA  

Oconee
County

Greenville County

Anderson County

York County

Spartanburg County

Lancaster

Fairfield

Salada

Edgefield

Greenwood 

TENNESSEE  

Franklin

Murfreesboro

Hermitage

Nashville

Donelson

Hermitage Hills

Hickory Hollow

Brentwood

Bellevue

Mount Juliet 

TEXAS  

Austin

San Marcos 

VIRGINIA  

Chesapeake

Norfolk (see map)

Virginia Beach (see map)

Portsmouth (Churchland section)

Portsmouth (see map)

Suffolk

Chesapeake (see map)

Provinces
of Ontario and Quebec in Canada

QuickLinks

MARRIOTT-TCBY JOINT VENTURE AGREEMENT

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