Document:

June
      [  ], 2006

    

    

    Shine
      Media Acquisition Corp.

    Rockefeller
      Center

    1230
      Avenue of the Americas, 7th
      Floor

    New
      York,
      New York 10020

     

    Merriman
      Curhan Ford & Co.

    600
      California Street, 9th
      Floor

    San
      Francisco, CA 94108

    

    
      	 	 	
              Re:

            	
              Initial
                Public Offering

            

    

    

    Gentlemen:

    

    The
      undersigned stockholder and director of Shine Media Acquisition Corp.
      (“Company”), in consideration of Merriman Curhan Ford & Co. (“Merriman”)
      entering into a letter of intent (“Letter of Intent”) to underwrite an initial
      public offering of the securities of the Company (“IPO”) and embarking on the
      IPO process, hereby agrees as follows (certain capitalized terms used herein
      are
      defined in paragraph 11 hereof):

    

    1. If
      the
      Company solicits approval of its stockholders of a Business Combination, the
      undersigned will vote all Insider Shares owned by him and all shares of Common
      Stock of the Company acquired by him in the IPO or aftermarket in accordance
      with the majority of the votes cast by the holders of the IPO Shares.

    

    2. In
      the
      event that the Company fails to consummate a Business Combination within 18
      months from the effective date (“Effective Date”) of the registration statement
      relating to the IPO or 24 months under the circumstances described in the
      prospectus relating to the IPO (such later date being referred to herein as
      the
“Termination Date”), the undersigned shall (i) take all such action reasonably
      within its power as is necessary to (a) dissolve the Company and liquidate
      the
      Trust Fund to holders of IPO Shares as soon as reasonably practicable, and
      after
      approval of the Company’s stockholders and subject to the requirements of the
      Delaware General Corporation Law (the “GCL”), including voting for the adoption
      of a resolution by the board of directors, prior to such Termination Date,
      pursuant to Section 275(a) of the GCL, which shall deem the dissolution of
      the
      Company advisable and (b) cause to be prepared such notices as are required
      by
      said Section 275(a) of the GCL as promptly thereafter as possible, and (ii)
      vote
      his shares in favor of any plan of dissolution and distribution recommended
      by
      the Company’s board of directors. If the Company does not consummate a Business
      Combination by the Termination Date, the undersigned hereby agrees, with respect
      to any plan of dissolution and distribution, to take all such action reasonably
      within its power to (x) cause the board of directors to convene, adopt a plan
      of
      dissolution and distribution, which the undersigned will vote to recommend
      to
      stockholders, and (y) on such date cause the Company to prepare and file a
      proxy
      statement with the Securities and Exchange Commission (the “SEC”) setting out
      the plan of dissolution and distribution. If the Company seeks approval from
      its
      stockholders to consummate a Business Combination within 90 days of the
      expiration of 24 months from the Effective Date, the undersigned agrees to
      take
      all such action reasonably within its power to ensure that the proxy statement
      related to such Business Combination will also seek stockholder approval for
      the
      plan of dissolution and distribution in the event the stockholders do not
      approve the Business Combination. If no proxy statement seeking the approval
      of
      the stockholders for a Business Combination has been filed within 30 days prior
      to the date which is 24 months from the date of the IPO, the undersigned agrees,
      prior to such date to take all such action reasonably within its power as is
      necessary to convene and adopt a plan of dissolution and distribution and on
      such date file a proxy statement with the SEC seeking stockholder approval
      for
      such plan. The undersigned hereby waives any and all right, title, interest
      or
      claim of any kind in or to any distribution of the Trust Fund (as defined in
      the
      Letter of Intent) and any remaining net assets of the Company as a result of
      such liquidation with respect to its Insider Shares (“Claim”) and will not seek
      recourse against the Trust Fund for any reason whatsoever.

    
      
        
        

      

      
        
        

        
          

        

      

       

    

     

    3. In
      order
      to minimize potential conflicts of interest which may arise from multiple
      affiliations, the undersigned agrees to present to the Company for its
      consideration, prior to presentation to any other person or entity, any suitable
      opportunity to acquire an operating business, until the earlier of the
      consummation by the Company of a Business Combination, the liquidation of the
      Company or until such time as the undersigned ceases to be a director of the
      Company, subject to any pre-existing fiduciary and contractual obligations
      the
      undersigned might have.

    

    4. The
      undersigned acknowledges and agrees that the Company will not consummate any
      Business Combination which involves a company which is affiliated with any
      of
      the Insiders unless
      the Company obtains an opinion from an independent investment banking firm
      that
      the Business Combination is fair to the Company’s stockholders from a financial
      perspective.

    

    5. Prior
      to
      a Business Combination, neither the undersigned, any member of the family of
      the
      undersigned, nor any affiliate (“Affiliate”) of the undersigned will be entitled
      to receive and will not accept any compensation for services rendered to the
      Company. Notwithstanding the foregoing to the contrary, the undersigned shall
      be
      entitled to reimbursement from the Company for its out-of-pocket expenses
      incurred in connection with seeking and consummating a Business Combination
      and
      commencing on the Effective Date, Enjoy Media (Hong Kong) Limited, an affiliate
      of the Company’s chief executive officer (“Related Party”), shall be allowed to
      charge the Company $10,000 per month to compensate it for the Company’s use of
      the Related Party’s office space and certain technology and administrative and
      secretarial services. 

    
      
        
        

      

      
        
        

        
          

        

      

       

    

     

    6. Neither
      the undersigned, any member of the family of the undersigned, nor any Affiliate
      of the undersigned will be entitled to receive or accept a finder’s fee or any
      other compensation in the event the undersigned, any member of the family of
      the
      undersigned or any Affiliate of the undersigned originates a Business
      Combination. 

    

    7. The
      undersigned will escrow his Insider Shares for the three year period commencing
      on the Effective Date subject to the terms of a Stock Escrow Agreement which
      the
      Company will enter into with the undersigned and an escrow agent acceptable
      to
      the Company.

    

    8. The
      undersigned agrees to be a member of the Company’s board of directors until the
      earlier of the consummation by the Company of a Business Combination or the
      liquidation of the Company. The undersigned’s biographical information furnished
      to the Company and Merriman and attached hereto as Exhibit A is true and
      accurate in all respects, does not omit any material information with respect
      to
      the undersigned’s background and contains all of the information required to be
      disclosed pursuant to Item 401 of Regulation S-K, promulgated under the
      Securities Act of 1933. The undersigned’s Questionnaire furnished to the Company
      and Merriman and annexed as Exhibit B hereto is true and accurate in all
      respects. The undersigned represents and warrants that:

    

    (a)  he
      is not
      subject to or a respondent in any legal action for, any injunction,
      cease-and-desist order or order or stipulation to desist or refrain from any
      act
      or practice relating to the offering of securities in any
      jurisdiction;

    

    (b)  he
      has
      never been convicted of or pleaded guilty to any crime (i) involving any fraud
      or (ii) relating to any financial transaction or handling of funds of another
      person, or (iii) pertaining to any dealings in any securities and he is not
      currently a defendant in any such criminal proceeding; and

    
      
        
        

      

      
        
        

        
          

        

      

       

    

     

    (c)  he
      has
      never been suspended or expelled from membership in any securities or
      commodities exchange or association or had a securities or commodities license
      or registration denied, suspended or revoked.

    

    9. The
      undersigned has full right and power, without violating any agreement by which
      he is bound, to enter into this letter agreement and to serve as a member of
      the
      Company’s board of directors.

     

    10. This
      letter agreement shall be governed by and construed and enforced in accordance
      with the laws of the State of New York, without giving effect to conflicts
      of
      law principles that would result in the application of the substantive laws
      of
      another jurisdiction. The undersigned hereby (i) agrees that any action,
      proceeding or claim against him arising out of or relating in any way to this
      letter agreement (a “Proceeding”) shall be brought and enforced in the courts of
      the State of New York of the United States of America for the Southern District
      of New York, and irrevocably submits to such jurisdiction, which jurisdiction
      shall be exclusive, (ii) waives any objection to such exclusive jurisdiction
      and
      that such courts represent an inconvenient forum and (iii) irrevocably agrees
      to
      appoint Loeb & Loeb LLP as agent for the service of process in the State of
      New York to receive, for the undersigned and on his behalf, service of process
      in any Proceeding. If for any reason such agent is unable to act as such, the
      undersigned will promptly notify the Company and Merriman and appoint a
      substitute agent acceptable to each of the Company and Merriman within 30 days
      and nothing in this letter will affect the right of either party to serve
      process in any other manner permitted by law.

    

    11. As
      used
      herein, (i) a “Business Combination” shall mean an acquisition by merger,
      capital stock exchange, asset or stock acquisition, reorganization or otherwise,
      of one or more operating businesses in the media and advertising industry in
      China selected by the Company; (ii) “Insiders” shall mean all officers,
      directors and stockholders of the Company immediately prior to the IPO; (iii)
      “Insider Shares” shall mean all of the shares of Common Stock of the Company
      owned by an Insider prior to the IPO and any shares of Common Stock issuable
      to
      the Insider upon exercise of options existing on the date hereof; (iv) “IPO
      Shares” shall mean the shares of Common Stock issued in the Company’s IPO; and
      (v) “Trust Fund” shall mean the trust account established by the Company at the
      consummation of its IPO and into which a certain amount of the net proceeds
      of
      the IPO is deposited.

    
      
        
        

      

      
        
        

        
          

        

      

       

    

     

    
      	 	 	 
	 	       
              	Jean
              Chalopin   
	 	
              

              Print
                Name of Insider

            

      	 	 	 
	 	By:  	 
	 	
              

            
	 	
              Name:
                Jean Chalopin

              Title: Director

            

    

     

     

    
      
        
        

      

      
        
        

        
          

        

      

       

    

    EXHIBIT
      A

    

    [Insider
      biographical information]

    
      
        
        

      

      
        
        

        
          

        

      

       

    

    EXHIBIT
      B

    

    [Insider
      questionnaire]June
      [  ], 2006

    

    Shine
      Media Acquisition Corp.

    Rockefeller
      Center

    1230
      Avenue of the Americas, 7th
      Floor

    New
      York,
      New York 10020

     

    Merriman
      Curhan Ford & Co.

    600
      California Street, 9th
      Floor

    San
      Francisco, CA 94108

    

    
      	 	 	
              Re:

            	
              Initial
                Public Offering

            

    

    

    Gentlemen:

    

    The
      undersigned stockholder, officer and director of Shine Media Acquisition Corp.
      (“Company”), in consideration of Merriman Curhan Ford & Co. (“Merriman”)
      entering into a letter of intent (“Letter of Intent”) to underwrite an initial
      public offering of the securities of the Company (“IPO”) and embarking on the
      IPO process, hereby agrees as follows (certain capitalized terms used herein
      are
      defined in paragraph 11 hereof):

    

    1. If
      the
      Company solicits approval of its stockholders of a Business Combination, the
      undersigned will vote all Insider Shares owned by him and all shares of Common
      Stock of the Company acquired by him in the IPO or aftermarket in accordance
      with the majority of the votes cast by the holders of the IPO Shares.

    

    2. In
      the
      event that the Company fails to consummate a Business Combination within 18
      months from the effective date (“Effective Date”) of the registration statement
      relating to the IPO or 24 months under the circumstances described in the
      prospectus relating to the IPO (such later date being referred to herein as
      the
“Termination Date”), the undersigned shall (i) take all such action reasonably
      within its power as is necessary to (a) dissolve the Company and liquidate
      the
      Trust Fund to holders of IPO Shares as soon as reasonably practicable, and
      after
      approval of the Company’s stockholders and subject to the requirements of the
      Delaware General Corporation Law (the “GCL”), including voting for the adoption
      of a resolution by the board of directors, prior to such Termination Date,
      pursuant to Section 275(a) of the GCL, which shall deem the dissolution of
      the
      Company advisable and (b) cause to be prepared such notices as are required
      by
      said Section 275(a) of the GCL as promptly thereafter as possible, and (ii)
      vote
      his shares in favor of any plan of dissolution and distribution recommended
      by
      the Company’s board of directors. If the Company does not consummate a Business
      Combination by the Termination Date, the undersigned hereby agrees, with respect
      to any plan of dissolution and distribution, to take all such action reasonably
      within its power to (x) cause the board of directors to convene, adopt a plan
      of
      dissolution and distribution, which the undersigned will vote to recommend
      to
      stockholders, and (y) on such date cause the Company to prepare and file a
      proxy
      statement with the Securities and Exchange Commission (the “SEC”) setting out
      the plan of dissolution and distribution. If the Company seeks approval from
      its
      stockholders to consummate a Business Combination within 90 days of the
      expiration of 24 months from the Effective Date, the undersigned agrees to
      take
      all such action reasonably within its power to ensure that the proxy statement
      related to such Business Combination will also seek stockholder approval for
      the
      plan of dissolution and distribution in the event the stockholders do not
      approve the Business Combination. If no proxy statement seeking the approval
      of
      the stockholders for a Business Combination has been filed within 30 days prior
      to the date which is 24 months from the date of the IPO, the undersigned agrees,
      prior to such date to take all such action reasonably within its power as is
      necessary to convene and adopt a plan of dissolution and distribution and on
      such date file a proxy statement with the SEC seeking stockholder approval
      for
      such plan. The undersigned hereby waives any and all right, title, interest
      or
      claim of any kind in or to any distribution of the Trust Fund (as defined in
      the
      Letter of Intent) and any remaining net assets of the Company as a result of
      such liquidation with respect to its Insider Shares (“Claim”) and will not seek
      recourse against the Trust Fund for any reason whatsoever. 

    
      
        
        

      

      
        
        

        
          

        

      

       

    

    

    3. In
      order
      to minimize potential conflicts of interest which may arise from multiple
      affiliations, the undersigned agrees to present to the Company for its
      consideration, prior to presentation to any other person or entity, any suitable
      opportunity to acquire an operating business, until the earlier of the
      consummation by the Company of a Business Combination, the liquidation of the
      Company or until such time as the undersigned ceases to be an officer or
      director of the Company, subject to any pre-existing fiduciary and contractual
      obligations the undersigned might have.

    
      
        
        

      

      
        
        

        
          

        

      

       

    

    

    4. The
      undersigned acknowledges and agrees that the Company will not consummate any
      Business Combination which involves a company which is affiliated with any
      of
      the Insiders unless
      the Company obtains an opinion from an independent investment banking firm
      that
      the Business Combination is fair to the Company’s stockholders from a financial
      perspective.

     

    5. Prior
      to
      a Business Combination, neither the undersigned, any member of the family of
      the
      undersigned, nor any affiliate (“Affiliate”) of the undersigned will be entitled
      to receive and will not accept any compensation for services rendered to the
      Company. Notwithstanding the foregoing to the contrary, the undersigned shall
      be
      entitled to reimbursement from the Company for its out-of-pocket expenses
      incurred in connection with seeking and consummating a Business Combination
      and
      commencing on the Effective Date, Enjoy Media (Hong Kong) Limited, an affiliate
      of the Company’s chief executive officer (“Related Party”), shall be allowed to
      charge the Company $10,000 per month to compensate it for the Company’s use of
      the Related Party’s office space and certain technology and administrative and
      secretarial services. 

     

    6. Neither
      the undersigned, any member of the family of the undersigned, nor any Affiliate
      of the undersigned will be entitled to receive or accept a finder’s fee or any
      other compensation in the event the undersigned, any member of the family of
      the
      undersigned or any Affiliate of the undersigned originates a Business
      Combination. 

    

    7. The
      undersigned will escrow its Insider Shares for the three year period commencing
      on the Effective Date subject to the terms of a Stock Escrow Agreement which
      the
      Company will enter into with the undersigned and an escrow agent acceptable
      to
      the Company.

    

    8. The
      undersigned agrees to be Chairman of the Company and a member of the Company’s
      board of directors until the earlier of the consummation by the Company of
      a
      Business Combination or the liquidation of the Company provided, however that
      the undersigned is not obligated to contribute a minimum number of hours per
      week to the Company's business or operations. The undersigned’s biographical
      information furnished to the Company and Merriman and attached hereto as Exhibit
      A is true and accurate in all respects, does not omit any material information
      with respect to the undersigned’s background and contains all of the information
      required to be disclosed pursuant to Item 401 of Regulation S-K, promulgated
      under the Securities Act of 1933. The undersigned’s Questionnaire furnished to
      the Company and Merriman and annexed as Exhibit B hereto is true and
      accurate in all respects. The undersigned represents and warrants
      that:

    
      
        
        

      

      
        
        

        
          

        

      

       

    

    

    (a)  he
      is not
      subject to or a respondent in any legal action for, any injunction,
      cease-and-desist order or order or stipulation to desist or refrain from any
      act
      or practice relating to the offering of securities in any
      jurisdiction;

    

    (b)  he
      has
      never been convicted of or pleaded guilty to any crime (i) involving any fraud
      or (ii) relating to any financial transaction or handling of funds of another
      person, or (iii) pertaining to any dealings in any securities and he is not
      currently a defendant in any such criminal proceeding; and

    

    (c)  he
      has
      never been suspended or expelled from membership in any securities or
      commodities exchange or association or had a securities or commodities license
      or registration denied, suspended or revoked.

    

    9. The
      undersigned has full right and power, without violating any agreement by which
      he is bound, to enter into this letter agreement and to serve as Chairman of
      the
      Company and a member of the Company’s board of directors.

     

    10. This
      letter agreement shall be governed by and construed and enforced in accordance
      with the laws of the State of New York, without giving effect to conflicts
      of
      law principles that would result in the application of the substantive laws
      of
      another jurisdiction. The undersigned hereby (i) agrees that any action,
      proceeding or claim against him arising out of or relating in any way to this
      letter agreement (a “Proceeding”) shall be brought and enforced in the courts of
      the State of New York of the United States of America for the Southern District
      of New York, and irrevocably submits to such jurisdiction, which jurisdiction
      shall be exclusive, (ii) waives any objection to such exclusive jurisdiction
      and
      that such courts represent an inconvenient forum and (iii) irrevocably agrees
      to
      appoint Loeb & Loeb LLP as agent for the service of process in the State of
      New York to receive, for the undersigned and on his behalf, service of process
      in any Proceeding. If for any reason such agent is unable to act as such, the
      undersigned will promptly notify the Company and Merriman and appoint a
      substitute agent acceptable to each of the Company and Merriman within 30 days
      and nothing in this letter will affect the right of either party to serve
      process in any other manner permitted by law.

    
      
        
        

      

      
        
        

        
          

        

      

       

    

    

    11. As
      used
      herein, (i) a “Business Combination” shall mean an acquisition by merger,
      capital stock exchange, asset or stock acquisition, reorganization or otherwise,
      of one or more operating businesses in the media and advertising industry in
      China selected by the Company; (ii) “Insiders” shall mean all officers,
      directors and stockholders of the Company immediately prior to the IPO; (iii)
      “Insider Shares” shall mean all of the shares of Common Stock of the Company
      owned by an Insider prior to the IPO and any shares of Common Stock issuable
      to
      the Insider upon exercise of options existing on the date hereof; (iv) “IPO
      Shares” shall mean the shares of Common Stock issued in the Company’s IPO; and
      (v) “Trust Fund” shall mean the trust account established by the Company at the
      consummation of its IPO and into which a certain amount of the net proceeds
      of
      the IPO is deposited.

     

    
      	 	 	Richard
              L.
              Chang
	 	 	
              
Print
              Name of Insider  
	 
 	 
 	 
 
	 	By:  	 
	 	
              

              Name:
                Richard L. Chang

              Title:
                Chairman and Director

            
	 	 

    

    
      
        
        

      

      
        
        

        
          

        

      

       

    

    EXHIBIT
      A

    

    [Insider
      biographical information]

    
      
        
        

      

      
        
        

        
          

        

      

       

    

    EXHIBIT
      B

    

    [Insider
      questionnaire]

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