Document:

Exhibit
10.10

 

FORWARD
PURCHASE AGREEMENT 

 

[●],
2021

 

Engaged
Capital, LLC

610
Newport Center Drive, Suite 250

Newport
Beach, California 92660

 

Ladies
and Gentlemen:

 

We
are pleased to accept the offer Engaged Capital, LLC (the “Subscriber”) has made to purchase an aggregate of
10,000,000 shares (the “Securities”) of Class A common stock, par value $0.0001 (the “Class A Common
Stock”), of SilverBox Engaged Merger Corp I, a Delaware corporation (the “Company”), for an aggregate
purchase price of $100,000,000 in connection with the Company’s initial public offering of units, each comprising one share
of Class A Common Stock and one-third of one warrant (the “IPO”). The IPO is expected as of the date hereof
to generate gross proceeds to the Company in the amount of $300,000,000 (exclusive of the over-allotment option to be granted
to the underwriters). This letter agreement (this “Agreement”) sets forth the terms on which the Company is
willing to sell the Securities to the Subscriber, and the Company and the Subscriber’s agreements regarding such Securities,
are as follows:

 

1. Purchase
of the Securities. For the sum of $100,000,000 (the “Purchase Price”), at the Closing (as defined herein),
the Company agrees to sell to the Subscriber the number of Securities set forth opposite the Subscriber’s name on Exhibit
A hereto, and the Subscriber hereby agrees to purchase such Securities from the Company (the “Forward Purchase”),
subject to the terms and subject to the conditions set forth in this Agreement.

 

2. Representations,
Warranties and Agreements.

 

2.1 Subscriber’s
Representations, Warranties and Agreements. To induce the Company to issue the Securities to the Subscriber, the Subscriber
hereby represents and warrants to the Company and agrees with the Company as follows:

 

2.1.1 No
Government Recommendation or Approval. The Subscriber understands that no federal or state agency has passed upon or made
any recommendation or endorsement of the offering of the Securities.

 

2.1.2 No
Conflicts. The execution, delivery and performance of this Agreement and the consummation by the Subscriber of the transactions
contemplated hereby do not violate, conflict with or constitute a default under (i) the formation and governing documents of the
Subscriber, (ii) any agreement, indenture or instrument to which the Subscriber is a party, (iii) any law, statute, rule or regulation
to which the Subscriber is subject, or (iv) any agreement, order, judgment or decree to which the Subscriber is subject, in each
case (other than clause (i)), which would have a material adverse effect on the Subscriber or its ability to consummate the transactions
contemplated by this Agreement.

 

     

     

    

 

2.1.3 Organization
and Authority. The Subscriber is a Delaware limited liability company, validly existing and in good standing under the laws
of Delaware and possesses all requisite power and authority necessary to carry out the transactions contemplated by this Agreement.
Upon execution and delivery by the Subscriber and the Company, this Agreement is a legal, valid and binding agreement of the Subscriber,
enforceable against the Subscriber in accordance with its terms, except as such enforceability may be limited by applicable bankruptcy,
insolvency, reorganization, moratorium, fraudulent conveyance or similar laws affecting the enforcement of creditors’ rights
generally and subject to general principles of equity (regardless of whether enforcement is sought in a proceeding at law or in
equity). 

 

2.1.4 Experience,
Financial Capability and Suitability. The Subscriber is: (i) sophisticated in financial matters, is able to evaluate the risks
and benefits of the investment in the Securities and has the capacity to protect its own interests and (ii) able to bear the economic
risk of its investment in the Securities for an indefinite period of time because the Securities have not been registered under
the Securities Act of 1933, as amended (the “Securities Act”), and therefore cannot be sold unless pursuant
to an effective registration statement under the Securities Act (including pursuant to the Registration Rights Agreement (as defined
below)) or an exemption from such registration is available with respect to such sale. The Subscriber is able to afford a complete
loss of the Subscriber’s investment in the Securities.

 

2.1.5 Access
to Information; Independent Investigation. Prior to the execution of this Agreement, the Subscriber has had the opportunity
to ask questions of and receive answers from representatives of the Company concerning an investment in the Company, as well as
the finances, operations, business and prospects of the Company, and the opportunity to obtain additional information to verify
the accuracy of all information so obtained. In determining whether to make this investment, the Subscriber has relied solely
on the Subscriber’s own knowledge and understanding of the Company and its business based upon the Subscriber’s own
due diligence investigation and the information furnished pursuant to this paragraph. The Subscriber understands that no person
has been authorized to give any information or to make any representations which were not furnished pursuant to this Section 2
and the Subscriber has not relied on any other representations or information in making its investment decision, whether written
or oral, relating to the Company, its operations and/or its prospects.

 

2.1.6 Regulation
D Offering. The Subscriber represents that it is an “accredited investor” as such term is defined in Rule 501(a)
of Regulation D promulgated under the Securities Act, and acknowledges the sale contemplated hereby is being made in reliance
on a private placement exemption to “accredited investors” within the meaning of Section 501(a) of Regulation D promulgated
under the Securities Act or similar exemptions under federal or state law.

 

2.1.7 Investment
Purposes. The Subscriber is purchasing the Securities solely for investment purposes, for the Subscriber’s own account
and not for the account or benefit of any other person, and not with a view towards the distribution or dissemination thereof.
The Subscriber did not decide to enter into this Agreement as a result of any general solicitation or general advertising within
the meaning of Rule 502 of Regulation D promulgated under the Securities Act.

 

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2.1.8 Restrictions
on Transfer; Shell Company. The Subscriber understands the Securities are being offered in a transaction not involving a public
offering within the meaning of the Securities Act. The Subscriber understands the Securities will be “restricted securities”
within the meaning of Rule 144(a)(3) under the Securities Act and the Subscriber understands that any certificates representing
the Securities will contain a legend in respect of such restrictions. If in the future the Subscriber decides to offer, resell,
pledge or otherwise transfer the Securities, such Securities may be offered, resold, pledged or otherwise transferred only pursuant
to: (i) registration under the Securities Act or (ii) an available exemption from registration. The Subscriber agrees that if
any transfer of its Securities or any interest therein is proposed to be made, as a condition precedent to any such transfer,
the Subscriber may be required to deliver to the Company an opinion of counsel satisfactory to the Company. Absent registration
or an exemption, the Subscriber agrees not to resell the Securities. The Subscriber further acknowledges that because the Company
is a shell company, Rule 144 may not be available to the Subscriber for the resale of the Securities until one (1) year following
consummation of the Company’s initial business combination (“the “Business Combination”), despite
technical compliance with the requirements of Rule 144 and the release or waiver of any contractual transfer restrictions.

 

2.1.9 No
Governmental or Other Consents. No governmental, administrative or other third party consents, order or authorization, registration,
qualification, designation, declaration, filing, or approvals are required or necessary on the part of the Subscriber in connection
with the transactions contemplated by this Agreement.

 

2.1.10
Affiliation of Certain FINRA Members. The Subscriber is neither a person associated nor affiliated with Citigroup Global
Markets Inc. or Deutsche Bank Securities Inc. or, to its actual knowledge, any other member of the Financial Industry Regulatory
Authority (“FINRA”) that is participating in the IPO.

 

2.1.11 No
Public Market. The Subscriber understands that no public market now exists for the Securities, and that the Company has
made no assurances that a public market will ever exist for the Securities.

 

2.1.12 High
Degree of Risk. The Subscriber understands that its agreement to purchase the Securities involves a high degree of risk
which could cause the Subscriber to lose all or part of its investment.

 

 2.1.13 No
General Solicitation. Neither the Subscriber, nor, to its knowledge, any of its officers, directors, employees, agents,
stockholders or partners has either directly or indirectly, including, through a broker or finder (i) engaged in any general
solicitation, or (ii) published any advertisement in connection with the offer and sale of the Securities.

 

2.1.14 Adequacy
of Financing. At the time of the Closing, the Subscriber will have available to it sufficient funds to satisfy its obligations
under this Agreement.

 

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2.2 Company’s
Representations, Warranties and Agreements. To induce the Subscriber to purchase the Securities, the Company hereby represents
and warrants to the Subscriber as follows: 

 

2.2.1 Organization
and Corporate Power. The Company is a Delaware corporation duly incorporated and validly existing and in good standing under
the laws of the State of Delaware. The Company is qualified to do business in every jurisdiction in which the failure to so qualify
would reasonably be expected to have a material adverse effect on the financial condition, operating results or assets of the
Company. The Company possesses all requisite corporate power and authority necessary to carry out its business as presently conducted
and as proposed to be conducted, including, without limitation, the transactions contemplated by this Agreement. The Company has
no subsidiaries.

 

2.2.2 No
Conflicts. The execution, delivery and performance of this Agreement and the consummation by the Company of the transactions
contemplated hereby do not violate, conflict with or constitute a default under (i) the Certificate of Incorporation or Bylaws
of the Company, (ii) any agreement, indenture or instrument to which the Company is a party or (iii) any law, statute, rule or
regulation to which the Company is subject, or (iv) any agreement, order, judgment or decree to which the Company is subject.

 

2.2.3 Title
to Securities. Upon issuance in accordance with, and payment pursuant to, the terms hereof, the Securities will be duly and
validly issued, fully paid and non-assessable. Upon issuance in accordance with, and payment pursuant to, the terms hereof the
Subscriber will have or receive good title to the Securities, free and clear of all liens, claims and encumbrances of any kind,
other than (i) transfer restrictions described herein and under federal and state securities laws, and (ii) liens, claims or encumbrances
imposed due to the actions of the Subscriber. Assuming the accuracy of the representations of the Subscriber in this Agreement,
the Securities will be issued in compliance with all applicable federal and state securities laws.

 

2.2.4 No
Adverse Actions. There are no actions, suits, investigations or proceedings pending, threatened against or affecting the Company
which: (i) seek to restrain, enjoin, prevent the consummation of or otherwise affect the transactions contemplated by this Agreement
or (ii) question the validity or legality of any such transactions or seeks to recover damages or to obtain other relief in connection
with any such transactions.

 

2.2.5 Authorization.
All corporate action on the part of the Company, its officers, directors and stockholders necessary for the authorization, execution
and delivery of this Agreement, the Securities, the performance of all obligations of the Company required pursuant hereto, and
the authorization, issuance or reservation for issuance of the Securities, has been taken. Upon execution and delivery by the
Company and the Subscriber of this Agreement, this Agreement constitutes a valid and legally binding obligation of the Company,
enforceable in accordance with its terms, except as such enforceability may be limited by applicable bankruptcy, insolvency, reorganization,
moratorium, fraudulent conveyance or similar laws affecting the enforcement of creditors’ rights generally and subject to
general principles of equity (regardless of whether enforcement is sought in a proceeding at law or in equity).

 

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2.2.6 Capitalization.
The authorized capital stock of the Company on the date hereof, consists of 100,000,000 shares of Class A Common Stock, no shares
of which are issued and outstanding, 10,000,000 shares of Class B common stock, par value $0.0001 per share (“Class B
Common Stock” and, collectively with the Class A Common Stock, the “Common Stock”), 8,625,000 shares
of which are issued and outstanding (including up to 1,125,000 shares subject to forfeiture in the event that the underwriters’
over-allotment option is not exercised in full), and 1,000,000 shares of preferred stock, no shares of which are issued and outstanding.
All issued and outstanding shares of the Class B Common Stock (i) have been duly authorized and validly issued and (ii) are fully
paid and non-assessable. The rights, preferences, privileges and restrictions of the Common Stock are as stated in the Certificate
of Incorporation currently on file with the Delaware Secretary of State. There are no outstanding rights, options, warrants, preemptive
rights, rights of first refusal or similar rights for the purchase or acquisition from the Company of any securities of the Company.

 

2.2.7 No
Governmental or Other Consents. No governmental, administrative or other third party consents, approvals, notices or filings
are required or necessary on the part of the Company in connection with the transactions contemplated by this Agreement, other
than the filing of a Form D with the Securities and Exchange Commission (the “SEC”) and such state Blue
Sky, FINRA and Nasdaq (or other applicable stock exchange) consents and approvals as may be required.

 

2.2.8
Operations. As of the date hereof, the Company has not conducted, and prior to the Closing the Company will
not conduct, any operations other than as described in the Registration Statement (as defined below).

 

3. Settlement
Date and Delivery.

 

3.1 Closing.
The Company shall deliver a notice to the Subscriber, at least five (5) Business Days before the closing of the Business Combination
(the “Business Combination Closing”) (or such lesser number of days as the Subscriber may consent to in writing),
specifying the date of the Business Combination Closing, the aggregate Purchase Price for the Securities to be purchased by the
Subscriber and instructions for wiring the Purchase Price. The closing of the sale of the Securities (the “Closing”)
shall be held on the same date and immediately prior to the Business Combination Closing (such date being referred to as the “Forward
Closing Date”). Except as otherwise mutually agreed by the parties hereto, at least one (1) Business Day prior to the
Forward Closing Date, the Subscriber shall deliver to the Company, to be held in escrow until the Closing, the Purchase Price
for the Securities by wire transfer of U.S. dollars in immediately available funds to the account specified by the Company in
such notice. Immediately prior to the Closing on the Forward Closing Date, (i) the Purchase Price shall be released from escrow
automatically and without further action by the Company or the Subscriber and (ii) upon such release, the Company shall issue
the Securities to the Subscriber in book-entry form, free and clear of any liens or other restrictions whatsoever (other than
those arising under state or federal securities laws), registered in the name of the Subscriber (or its nominee in accordance
with its delivery instructions), or to a custodian designated by the Subscriber, as applicable. In the event the Business Combination
Closing does not occur on the date scheduled for closing (unless otherwise extended), the Closing shall not occur and the Company
shall promptly (but not later than one (1) Business Day thereafter) return the Purchase Price to the Subscriber. For purposes
of this Agreement, “Business Day” means any day, other than a Saturday or a Sunday, that is neither a legal
holiday nor a day on which banking institutions are generally authorized or required by law or regulation to close in the City
of New York, New York.

 

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3.2 Conditions
to Closing of the Company. The Company’s obligations to sell and issue the Securities at the Closing are subject to
the fulfillment at or prior to the Closing, as applicable, of each of the following conditions:

 

3.2.1 Representations
and Warranties Correct. The representations and warranties made by the Subscriber in Section 2.1 hereof shall be true and
correct in all material respects when made and shall be true and correct in all material respects on and as of the Forward Closing
Date (unless they specifically speak as of another date in which case they shall be true and correct in all material respects
as of such date) with the same force and effect as if they had been made on and as of said date.

 

3.2.2 Blue
Sky. The Company shall have obtained all necessary Blue Sky law permits and qualifications, or secured an exemption therefrom,
required by any state for the offer and sale of the Securities.

 

3.2.3
No Injunction. No order, writ, judgment, injunction, decree, determination, or award shall have been entered by or with
any governmental, regulatory, or administrative authority or any court, tribunal, or judicial, or arbitral body, and no other
legal restraint or prohibition shall be in effect, preventing the purchase by the Subscriber of the Securities.

 

3.3 Conditions
to Closing of the Subscriber. The Subscriber’s obligation to purchase the Securities at the Closing is subject to the
fulfillment on or prior to the Forward Closing Date, as applicable, of each of the following conditions:

 

3.3.1 Representations
and Warranties Correct. The representations and warranties made by the Company in Section 2.2 of this Agreement shall be true
and correct in all material respects when made and shall be true and correct in all material respects on and as of the Forward
Closing Date (unless they specifically speak as of another date in which case they shall be true and correct in all material respects
as of such date) with the same force and effect as if they had been made on and as of said date.

 

3.3.2 Covenants.
All covenants, agreements and conditions contained in this Agreement to be performed by the Company on or prior to the Forward
Closing Date shall have been performed or complied with in all material respects.

 

3.3.3 Blue
Sky. The Company shall have obtained all necessary Blue Sky law permits and qualifications, or secured an exemption therefrom,
required by any state for the offer and sale of the Securities.

 

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3.3.4 Registration
Rights Agreement. The Company and the Subscriber shall have entered into a registration rights agreement (the “Registration
Rights Agreement”) in the form mutually agreed upon by the Company and the Susbscriber.

 

3.3.5 IPO
Closing. The Company shall have consummated an IPO raising at least $300,000,000 in gross proceeds.

 

3.3.6 Business
Combination. The Company shall have entered into an agreement with respect to the Business Combination and all conditions
to the closing of the Business Combination as set forth in such agreement, including the approval by the Company’s stockholders
of the Business Combination, if applicable, shall have been satisfied or waived. 

 

3.3.7
No Injunction. No order, writ, judgment, injunction, decree, determination, or award shall have been entered by or with
any governmental, regulatory, or administrative authority or any court, tribunal, or judicial, or arbitral body, and no other
legal restraint or prohibition shall be in effect, preventing the purchase by the Subscriber of the Securities.

 

4. Forward
Transferees. All of the Subscriber’s rights and obligations hereunder with respect to the Forward Purchase may be transferred
or assigned, at any time and from time to time prior to the consummation of a Business Combination and in whole or in part, to
any one or more third parties (each, a “Forward Transferee”), subject to the Company’s prior written
consent, which may not be unreasonably withheld. Upon any such transfer or assignment:

 

4.1
the Subscriber and applicable Forward Transferee shall execute an assignment and joinder in the form attached hereto as Exhibit
B (a “Joinder Agreement”), which shall reflect the number of Securities such Forward Transferee shall
have the right and obligation to purchase (the “Forward Transferee Securities”), and, upon such execution,
such Forward Transferee shall have all the same rights and obligations of the Subscriber hereunder with respect to the Forward
Transferee Securities, and references herein to the “Subscriber” shall be deemed to refer to and include any
such Forward Transferee with respect to such Forward Transferee and to such Forward Transferee’s Forward Transferee
Securities; provided, that any representations, warranties, covenants and agreements of the Subscriber and any such
Forward Transferee shall be several and not joint and shall be made as to the Subscriber or any such Forward Transferee,
as applicable, as to itself only; and

 

4.2
upon a Forward Transferee’s execution and delivery of a Joinder Agreement, the number of Securities permitted to be purchased
by the Subscriber in the Forward Purchase hereunder shall be reduced by the total number of Securities permitted to be purchased
by the applicable Forward Transferee pursuant to the applicable Joinder Agreement, which reduction shall be evidenced by the Company
amending Exhibit A to this Agreement to reflect each transfer. For the avoidance of doubt, this Agreement
need not be amended and restated in its entirety, but only Exhibit A need be amended upon the occurrence
of any such transfer of Forward Transferee Securities and the Company shall promptly deliver a copy of such amended Exhibit
A to each Subscriber (including each Forward Transferee) hereunder. 

 

4.3
Notwithstanding anything to the contrary herein, if one or more of the Forward Transferees shall default in its or their obligations
to purchase the Securities, then Engaged Capital, LLC shall promptly purchase the Securities to which the default relates.

 

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5. Restrictions
on Transfer of Securities.

 

5.1 Securities
Law Restrictions. The Subscriber hereby agrees not to sell, transfer, pledge, hypothecate or otherwise dispose of all or any
part of the Securities unless, prior thereto (i) a registration statement on the appropriate form under the Securities Act and
applicable state securities laws with respect to the Securities proposed to be transferred shall then be effective or (ii) the
Company has received an opinion of counsel for the Company that such registration is not required because such transaction is
exempt from registration under the Securities Act and the rules promulgated by the SEC thereunder and under all applicable state
securities laws.

 

5.2 Lock-up.
Subscriber hereby agrees not to, except to certain permitted transferees (as such term defined in the prospectus for the IPO),
sell, transfer, pledge, hypothecate or otherwise dispose of all or a portion of the Securities until the later of (i) the expiration
of any lock-up applicable to any of the Company’s equity securities issued in a private placement in connection with the
Business Combination or (ii) 30 days following the closing of the Business Combination, provided that, for the avoidance of doubt,
the Company may file a registration statement with respect to such Securities prior to the expiration of the lock-up.

 

5.3 Restrictive
Legends.

 

5.3.1
Restrictive Legends. Subject to Section 5.3.2, the book entry for the Securities shall contain a notation, and each certificate
(if any) representing any Securities shall have endorsed thereon a legend substantially as follows:

 

“THE
SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR ANY STATE SECURITIES LAWS
AND NEITHER THE SECURITIES NOR ANY INTEREST THEREIN MAY BE OFFERED, SOLD, TRANSFERRED, PLEDGED OR OTHERWISE DISPOSED OF EXCEPT
PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT OR SUCH LAWS OR AN EXEMPTION FROM REGISTRATION UNDER SUCH ACT AND
SUCH LAWS WHICH, IN THE OPINION OF COUNSEL FOR THE COMPANY, IS AVAILABLE.”

 

“THE
SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO A LOCK-UP AND MAY NOT BE OFFERED, SOLD, TRANSFERRED, PLEDGED OR OTHERWISE
DISPOSED DURING THE TERM OF THE LOCKUP EXCEPT PURSUANT TO ITS TERMS.” 

 

5.3.2
Legend Removal. If the Securities are eligible to be sold pursuant to an effective registration statement or
without restriction under, and without the Company being in compliance with the current public information requirement of, Rule
144 under the Securities Act, then at the Subscriber’s request, including in connection with any transfer by the Subscriber
of the Securities to the account of a DTC participant without prior sale, the Company will cause the Company’s transfer
agent to remove any restrictive legend set forth on such Securities. In connection therewith, if required by the Company’s
transfer agent, the Company will promptly cause an opinion of counsel to be delivered to and maintained with its transfer agent,
together with any other authorizations, certificates and directions required by the transfer agent that authorize and direct the
transfer agent to issue such Securities without any such legend.

 

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5.4 Additional
Shares or Substituted Securities. In the event of the declaration of a share dividend, the declaration of an extraordinary
dividend payable in a form other than Common Stock, a spin-off, a share split, an adjustment in conversion ratio, a recapitalization
or a similar transaction affecting the Company’s outstanding Common Stock without receipt of consideration (other than those
occurring at the time of the IPO in connection with a change in the size of the offering), any new, substituted or additional
securities or other property which are by reason of such transaction distributed with respect to any Securities subject to this
Section 5 or into which such Securities thereby become convertible shall immediately be subject to this Section 5 and Section 3.
Appropriate adjustments to reflect the distribution of such securities or property shall be made to the number and/or class of
Securities subject to this Section 5 and Section 3. The Securities shall not be subject to forfeiture upon failure of the underwriters
to exercise their over-allotment option in the IPO. 

 

6. Other
Agreements.

 

6.1 Further
Assurances. Each of the Company and the Subscriber agrees to execute such further instruments and to take such further action
as may reasonably be requested by the other party to carry out the intent of this Agreement.

 

6.2 Notices.
All notices, statements or other documents which are required or contemplated by this Agreement shall be in writing and shall
be deemed effectively given upon the earlier of actual receipt and (i) personal delivery, (ii) five (5) days after having been
sent by first class registered or certified mail, (iii) one (1) Business Day after delivery to an overnight courier service or
(iv) one (1) Business Day after transmission by e-mail. All such communications sent to the Company shall be sent to: SilverBox
Engaged Merger Corp I, [●], Attn: [●], Email: [●], or to such other address as may be designated in writing
by the Company from time to time. All such communications sent to the Subscriber shall be sent to the Subscriber’s address
or email address, as applicable, as set forth on Exhibit A hereto, or to such other address as may be designated in writing
by the Subscriber from time to time, in which event the Company shall amend Exhibit A hereto to reflect such new address.

 

6.3 Entire
Agreement. This Agreement, together with any documents, instruments and writings that are delivered pursuant hereto or referenced
herein, embodies the entire agreement and understanding between the Subscriber and the Company with respect to the subject matter
hereof and supersedes all prior oral or written agreements and understandings relating to the subject matter hereof. No statement,
representation, warranty, covenant or agreement of any kind not expressly set forth in this Agreement shall affect, or be used
to interpret, change or restrict, the express terms and provisions of this Agreement.

 

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6.4 Modifications
and Amendments. The terms and provisions of this Agreement may be modified or amended only by written agreement executed by
all parties hereto.

 

6.5 Waivers
and Consents. The terms and provisions of this Agreement may be waived, or consent for the departure therefrom granted, only
by written document executed by the party entitled to the benefits of such terms or provisions. No such waiver or consent shall
be deemed to be or shall constitute a waiver or consent with respect to any other terms or provisions of this Agreement, whether
or not similar. Each such waiver or consent shall be effective only in the specific instance and for the purpose for which it
was given, and shall not constitute a continuing waiver or consent.

 

6.6 Assignment.
This Agreement, and the rights and obligations hereunder (including the Subscriber’s rights and obligation to purchase the
Securities), may not be assigned, in whole or in party, by either party hereto without the prior written consent of the other
party, which consent may not be unreasonably withheld by the Company with respect to assignments by the Subscriber contemplated
by Section 4 .

 

6.7 Benefit.
All statements, representations, warranties, covenants and agreements in this Agreement shall be binding on the parties hereto
and shall inure to the benefit of the respective successors and permitted assigns of each party hereto. Nothing in this Agreement
shall be construed to create any rights or obligations except among the parties hereto, and no person or entity shall be regarded
as a third-party beneficiary of this Agreement. 

 

6.8 Governing
Law and Venue. This Agreement and the rights and obligations of the parties hereunder shall be construed in accordance with
and governed by the laws of New York applicable to contracts wholly performed within the borders of such state, without giving
effect to the conflict of law principles thereof. The parties hereto (i) agree that any action, proceeding, claim or dispute arising
out of, or relating in any way to, this Agreement shall be brought and enforced in the federal or state courts of New York City,
in the State of New York, and the applicable appellate courts therefrom, and irrevocably submit to such jurisdiction and venue,
which jurisdiction and venue shall be exclusive and (ii) waive any objection to such exclusive jurisdiction and venue or that
such courts represent an inconvenient forum, subject to the provisions of the Securities Act or the Securities Exchange Act of
1934, as amended.

 

6.9 Severability.
In the event that any court of competent jurisdiction shall determine that any provision, or any portion thereof, contained in
this Agreement shall be unreasonable or unenforceable in any respect, then such provision shall be deemed limited to the extent
that such court deems it reasonable and enforceable, and as so limited shall remain in full force and effect. In the event that
such court shall deem any such provision, or portion thereof, wholly unenforceable, the remaining provisions of this Agreement
shall nevertheless remain in full force and effect.

 

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6.10 No
Waiver of Rights, Powers and Remedies. No failure or delay by a party hereto in exercising any right, power or remedy under
this Agreement, and no course of dealing between the parties hereto, shall operate as a waiver of any such right, power or remedy
of such party. No single or partial exercise of any right, power or remedy under this Agreement by a party hereto, nor any abandonment
or discontinuance of steps to enforce any such right, power or remedy, shall preclude such party from any other or further exercise
thereof or the exercise of any other right, power or remedy hereunder. The election of any remedy by a party hereto shall not
constitute a waiver of the right of such party to pursue other available remedies. No notice to or demand on a party not expressly
required under this Agreement shall entitle the party receiving such notice or demand to any other or further notice or demand
in similar or other circumstances or constitute a waiver of the rights of the party giving such notice or demand to any other
or further action in any circumstances without such notice or demand.

 

6.11 Survival
of Representations and Warranties. All representations and warranties made by the parties hereto in this Agreement or in any
other agreement, certificate or instrument provided for or contemplated hereby, shall survive the execution and delivery hereof,
any investigations made by or on behalf of the parties, the consummation of the transactions contemplated by this Agreement and
the termination hereof.

 

6.12 No
Broker or Finder. Each of the parties hereto represents and warrants to the other that no broker, finder or other financial
consultant has acted on its behalf in connection with this Agreement or the transactions contemplated hereby in such a way as
to create any liability on the other. Each of the parties hereto agrees to indemnify and save the other harmless from any claim
or demand for commission or other compensation by any broker, finder, financial consultant or similar agent claiming to have been
employed by or on behalf of such party and to bear the cost of legal expenses incurred in defending against any such claim.

 

6.13 Headings
and Captions. The headings and captions of the various subdivisions of this Agreement are for convenience of reference only
and shall in no way modify or affect the meaning or construction of any of the terms or provisions hereof.

 

6.14 Counterparts.
This Agreement may be executed in one or more counterparts, all of which when taken together shall be considered one and the same
agreement and shall become effective when counterparts have been signed by each party and delivered to the other party, it being
understood that both parties need not sign the same counterpart. In the event that any signature is delivered by facsimile transmission
or any other form of electronic delivery, such signature shall create a valid and binding obligation of the party executing (or
on whose behalf such signature is executed) with the same force and effect as if such signature page were an original thereof. 

 

6.15 Construction.
The words “include,” “includes,” and “including” will be deemed to be
followed by “without limitation.” Pronouns in masculine, feminine, and neuter genders will be construed to
include any other gender, and words in the singular form will be construed to include the plural and vice versa, unless the context
otherwise requires. The words “this Agreement,” “herein,” “hereof,” “hereby,”
“hereunder,” and words of similar import refer to this Agreement as a whole and not to any particular subdivision
unless expressly so limited. The parties hereto intend that each representation, warranty, and covenant contained herein will
have independent significance. If any party hereto has breached any representation, warranty, or covenant contained herein in
any respect, the fact that there exists another representation, warranty or covenant relating to the same subject matter (regardless
of the relative levels of specificity) which such party hereto has not breached will not detract from or mitigate the fact that
such party hereto is in breach of the first representation, warranty, or covenant.

 

    11

     

    

 

6.16 Mutual
Drafting. This Agreement is the joint product of the Subscriber and the Company and each provision hereof has been subject
to the mutual consultation, negotiation and agreement of such parties and shall not be construed for or against any party hereto.

 

7. No
Short Sales. The Subscriber hereby agrees that neither it, nor any person or entity acting on its behalf or pursuant
to any understanding with it, will engage in any Short Sales with respect to securities of the Company prior to the Business Combination
Closing. For purposes of this Section, “Short Sales” shall include, without limitation, all “short
sales” as defined in Rule 200 promulgated under Regulation SHO under the Exchange Act, and all types of direct and
indirect stock pledges (other than pledges in the ordinary course of business as part of prime brokerage arrangements), forward
sale contracts, options, puts, calls, swaps and similar arrangements (including on a total return basis), and sales and other
transactions through non-U.S. broker dealers or foreign regulated brokers.

 

8. Indemnification.
Each party shall indemnify the other against any loss, cost or damages (including reasonable attorney’s fees and expenses)
incurred as a result of such party’s breach of any representation, warranty, covenant or agreement in this Agreement.

 

9. Term.

 

9.1
Termination. Unless otherwise terminated by mutual agreement, the Subscriber’s obligation to acquire the Securities
hereunder, and the Company’s obligation to sell the Securities hereunder, shall be in effect until the occurrence of any
of the following (upon which occurrence this Agreement shall automatically terminate): (i) the consummation of the Business Combination
within the time frame permitted by the Company’s amended and restated certificate of incorporation (the “Charter”),
which, as of the date hereof, is expected to be 24 months from the consummation of the IPO (or 27 months if the Company enters
into a letter of intent in connection with the Business Combination), including any extensions beyond such term effected pursuant
to the terms of the Charter, and (ii) the liquidation of the Company in the event that the Company is unable to consummate the
Business Combination within the time frame permitted by the Charter (including any extensions).

 

9.2
Effect of Termination. In the event of any termination of this Agreement pursuant to this Section 9, the Purchase Price
(and interest thereon, if any), if previously paid, and all of the Subscriber’s funds paid in connection herewith shall
be promptly returned to the Subscriber, and thereafter this Agreement shall forthwith become null and void and have no effect,
without any liability on the part of the Subscriber or the Company and their respective directors, officers, employees, partners,
managers, members, stockholders or other equityholders and all rights and obligations of each party shall cease; provided,
however, that nothing contained in this Section 9 shall relieve any party from liabilities or damages arising out of any
fraud or willful breach by such party of any of its representations, warranties, covenants or agreements contained in this Agreement.

 

    12

     

    

 

10. Disclosure.
The Subscriber hereby acknowledges that (i) the terms of this Agreement will be disclosed in the registration statement filed
by the Company for its IPO (the “Registration Statement”), (ii) this Agreement will be filed with the SEC as
an exhibit to the Registration Statement and (iii) the Company will disclose the terms of this Agreement to potential IPO investors
and to potential Business Combination targets.

 

11. Waiver
of Claims Against Trust. The Subscriber hereby acknowledges that it is aware that the Company will establish a trust account
(the “Trust Account”) for the benefit of its public stockholders upon the closing of the IPO. The Subscriber
hereby agrees that it has no right, title, interest or claim of any kind in or to any monies held in the Trust Account, except
for redemption and liquidation rights the Subscriber may have in respect of any shares of Class A Common Stock issued as part
of the units sold in the IPO (“Public Shares”) held by the Subscriber, if any. The Subscriber hereby agrees
that it shall have no right of set-off or any right, title, interest or claim of any kind (“Claim”) to, or
to any monies in, the Trust Account, and hereby irrevocably waives any Claim to, or to any monies in, the Trust Account that it
may have now or in the future, except for redemption and liquidation rights the Subscriber may have in respect of any Public Shares
held by the Subscriber, if any. In the event the Subscriber has any Claim against the Company under this Agreement, the Subscriber
shall pursue such Claim solely against the Company and its assets outside the Trust Account and not against the property or any
monies in the Trust Account, except for redemption and liquidation rights the Subscriber may have in respect of any Public Shares
held by the Subscriber, if any.

 

12.
Listing. The Company will use commercially reasonable efforts to effect and maintain the listing of the Class A Common
Stock on the Nasdaq Capital Market (or another national securities exchange) during the term of this Agreement.

 

[Signature
Page Follows]

 

    13

     

    

 

If
the foregoing accurately sets forth our understanding and agreement, please sign the enclosed copy of this Agreement and return
it to us.

 

	 	Very truly yours,
	 	 
	 	SILVERBOX ENGAGED MERGER CORP
    I
	 	 
	 	By:	            
	 	Name:	 
	 	Title:	 

 

	Accepted
and agreed this ______ day of ___________, 2021.

	 
	ENGAGED
    CAPITAL, LLC

 

	By:	     	 
	Name:	 	 
	Title:	 	 

 

Signature
Page to Forward Purchase Agreement

 

     

     

    

 

EXHIBIT
A

SCHEDULE
OF SUBSCRIBERS

 

Date:
[●], 2021

 

	Subscriber Name and Notice Address	 	Number of Securities
 (Shares of Class A Common Stock)
	 	 	Aggregate Purchase Price for Securities	 
	Engaged Capital, LLC 
610 Newport Center Drive, Suite 250 
Newport Beach, California 92660 
Attn: Glenn Welling 
Email: glenn@engagedcapital.com	 	 	10,000,000	 	 	$	100,000,000	 

 

    Exhibit
                                         A – 1

     

    

 

EXHIBIT
B

 

ASSIGNMENT
AND JOINDER TO FORWARD PURCHASE AGREEMENT

 

This
Assignment and Joinder Agreement (this “Agreement”) is entered into on [●] by and between Engaged Capital,
LLC, a Delaware limited liability company (“Assignor”), and [●], a [●] (“Assignee”).
Capitalized terms used but not herein defined will have the meanings given to them in the forward purchase agreement by and between
Assignor and SilverBox Engaged Merger Corp I, a Delaware corporation (the “Company”), dated [●], 2021
(as amended, the “Forward Purchase Agreement”).

 

RECITALS

 

WHEREAS,
Assignor is permitted to assign all or a portion of Assignor’s rights and obligations to purchase Securities to one or more
third parties by delivering to the Company an Assignment and Joinder Agreement executed by Assignor and such assignee with respect
to any such Securities; and

 

WHEREAS,
Assignor desires to assign and transfer its right to commit to purchase that number of Securities set forth in Item 2 on Schedule
A attached hereto to Assignee, and Assignee desires to accept such assignment and transfer and to irrevocably commit
to purchase that number of Securities pursuant to the terms of the Forward Purchase Agreement.

 

NOW,
THEREFORE, in consideration of the premises and the mutual covenants contained herein and other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, the parties hereto hereby agree as follows:

 

1. Assignment and
Assumption; Irrevocable Commitment to Purchase. Assignor hereby assigns and transfers to Assignee its right and obligation
to purchase that number of Securities set forth in Item 2 on Schedule A attached hereto, and Assignee hereby
accepts and assumes such assignment and transfer and further hereby irrevocably commits to purchase that number of Securities
pursuant to the terms of the Forward Purchase Agreement.

 

2. Joinder
to Forward Purchase Agreement. Assignee hereby joins as a party to the Forward Purchase Agreement in the capacity of a
Subscriber and agrees to be bound by, subject to and enjoy the benefit of the applicable rights and obligations of a Subscriber
set forth in the Forward Purchase Agreement with the same force and effect as if Assignee were an original party thereto. In addition,
Assignee hereby represents and warrants, as of the date hereof and as of the Closing, to the matters set forth in Section 2.1
of the Forward Purchase Agreement. Any notice or other communication to be given or made to Assignee under the Forward Purchase
Agreement may be given or made to the address, email address or facsimile number (if any) listed under Assignee’s name on
the signature page hereto or as Assignee may otherwise direct from time to time in accordance with the terms of the Forward Purchase
Agreement.

 

    Exhibit B – 1

     

    

 

3. Successors
and Assigns. Neither this Agreement nor any right, interest or obligation hereunder may be assigned by any party hereto
without the prior written consent of the other parties, and any attempt to do so will be void, except for assignments and transfers
by operation of law. Subject to this Section 3, this Agreement is binding upon, inures to the benefit of and
is enforceable by the parties hereto and their respective successors and permitted assigns. The Company is hereby expressly made
a third-party beneficiary of this Agreement and is permitted to enforce the terms hereof.

 

4.
 Invalid Provisions. If any term or other provision of this Agreement is invalid, illegal,
or incapable of being enforced by any rule of law or public policy, all other conditions and provisions of this Agreement shall
nevertheless remain in full force and effect. Upon such determination that any term or other provision is invalid, illegal, or
incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original
intent of the parties as closely as possible in an acceptable manner to the end that the transactions contemplated hereby are
fulfilled to the extent possible.

 

5.
 Governing Law. This Agreement shall be governed by and construed in accordance with
the Laws of the State of New York, without giving effect to any conflict or choice of law provision that would result in the imposition
of another state’s law.

 

6. Counterparts;
Headings. This Agreement may be executed in any number of counterparts, each of which will be deemed an original, but
all of which together will constitute one and the same instrument. The headings contained herein are for reference purposes only
and shall not affect in any way the meaning or interpretation of this Agreement. Any facsimile or pdf copies hereof or signature
hereon shall, for all purposes, be deemed originals.

 

[Signature
Pages Follow]

 

    Exhibit B – 2

     

    

 

IN
WITNESS WHEREOF, each party hereto has executed this Agreement as of the date first written above.

 

	 	ASSIGNOR:
	 	 
	 	ENGAGED
    CAPITAL, LLC
	 	 	 
	 	By:	 
	 	Name:	 
	 	Title:	 
	 	 	 
	 	ASSIGNEE:
	 	 	 
	 	[●]
	 	 	 
	 	By:	            
	 	Name:	 
	 	Title:	 

 

	 	Address for Notice:	[●]
	 	 	[●]
	 	 	Attn: [●]
	 	 	Email: [●]

 

	ACKNOWLEDGED
    AND AGREED:	 
	 	 
	SILVERBOX
    ENGAGED MERGER CORP I	 
	 	 	 
	By:	                     	 
	Name:	 	 
	Title:	 	 

 

Signature
Page to Assignment and Joinder Agreement

 

    Exhibit B – 3

     

    

 

SCHEDULE
A

SCHEDULE
OF ASSIGNED AND RETAINED SECURITIES

 

	1. Number of Securities Assignor is entitled to purchase (prior to assignment):	 	 		 
	 	 	 	 	 
	2. Number of Securities being assigned to Assignee and which Assignee irrevocably commits to purchase:	 	 	 	 
	 	 	 	 	 
	3. Number of remaining Securities Assignor is entitled to purchase (after assignment):	 	 	 	 

 

Schedule
A to Assignment and Joinder Agreement

 

 

 

 

Exhibit
B - 4Exhibit 10.1

    

    

    TIME-BASED RESTRICTED STOCK UNIT AWARD AGREEMENT

    UNDER THE ALLIANCE DATA SYSTEMS CORPORATION

    2020 OMNIBUS INCENTIVE PLAN

    

    

    

    

    THIS RESTRICTED STOCK UNIT AWARD AGREEMENT (the “Agreement”), made as of [GRANT DATE] (the “Grant Date”) by and between
      Alliance Data Systems Corporation (the “Company”) and [PARTICIPANT NAME] (the “Participant”) who is an employee of the Company or one of its Affiliates, evidences the grant by the Company of an award of restricted stock units (the “Award”) to the Participant
      and the Participant’s acceptance of the Award in accordance with the provisions of the Alliance Data Systems Corporation 2020 Omnibus Incentive Plan (the “Plan”).  The Company and the Participant agree as follows:

    

    

    1. Basis for Award.  The Award is made under the Plan pursuant to Section 6(e) thereof.

    

    

    	

          	2.	
            Award.

          

    

    

    (a) The Company hereby awards to the Participant, in the aggregate, [SHARES GRANTED] Restricted Stock Units which shall be subject to the conditions set forth in the Plan and this
        Agreement.

    

    

    (b) Restricted Stock Units shall be evidenced by an account established and maintained for the Participant, which shall be credited for the number of Restricted Stock Units granted
        to the Participant.  By accepting this Award, the Participant acknowledges that the Company does not have an adequate remedy in damages for the breach by the Participant of the conditions and covenants set forth in this Agreement and agrees that
        the Company is entitled to and may obtain an order or a decree of specific performance against the Participant issued by any court having jurisdiction.

    

    

    (c) Except as provided in the Plan or this Agreement, prior to vesting as provided in Section 3 of this Agreement, the Restricted Stock Units will be forfeited by the Participant
        and all of the Participant’s rights to Stock or cash underlying the Award shall immediately terminate without any payment or consideration by the Company, in the event of a Participant’s termination of employment as provided in Section 4 of this
        Agreement below.

    

    

    (d) Dividend Equivalent Rights.  If the Company pays any cash dividend on its outstanding Stock for which the record date
          occurs after the Grant Date, the Committee will credit the Participant’s account as of the dividend payment date in an amount equal to the cash dividend paid on
          one share of Stock multiplied by the number of Restricted Stock Units under this Agreement that are unvested as of that record date (“Dividend Equivalents”).  Such Dividend Equivalents will be subject to the vesting requirements of Section 3 of this Agreement below, and no
          Dividend Equivalents will vest or be paid to the Participant unless and until the corresponding Restricted Stock Unit vests and is settled.

    

    

    (e) Rights as Stockholder.  The Participant shall have no rights as a stockholder with respect to any Restricted Stock Unit until he or she shall have become the holder of record of such Stock, and except as
        otherwise provided in this Agreement or the Plan, no adjustment shall be made for dividends or distributions or other rights for which the record date is prior to the date upon which the Participant shall become the holder of record thereof.

    

    

    
      
        

        

        

      

      1

      
        

    

    3. Vesting.  Subject to Sections 2 and 4 of this Agreement, the Award will vest with respect to (a) 33% upon the day of the first anniversary of the Grant Date; (b) an additional 33% upon the day of the
        second anniversary of the Grant Date; and (c) the final 34% upon the day of the third anniversary of the Grant Date; provided, that, the Participant is then employed by the Company or an Affiliate.  Notwithstanding the foregoing, subject to the
        limitations of the Plan, the Committee may accelerate the vesting of all or part of the Award at any time and for any reason.  As soon as practicable after the Award vests and consistent with Section 409A of the Code, payment shall be made in Stock
        (based upon the Fair Market Value of the Stock on the day all restrictions lapse) and cash in the amount of any Dividend Equivalents credited to the Participant’s account with respect to such shares of Stock.  The Committee shall cause the Stock to
        be electronically delivered to the Participant’s electronic account with respect to such Stock free of all restrictions.  Pursuant to Section 11 of this Agreement, the cash and/or the number of shares delivered shall be net of the amount of cash
        and/or the number of shares withheld for satisfaction of Tax-Related Items (as defined below), if applicable.

    

    

    4. Termination of Employment.  Unless otherwise determined by the Committee at time of grant or thereafter or as otherwise provided in the Plan, any unvested portion of any outstanding Award held by a Participant
        at the time of termination of employment or other service for any reason will be forfeited upon such termination.

    

    

    5. Participant.  Whenever the word “Participant” is used in any provision of this
        Agreement under circumstances where the provision should logically be construed to apply to the beneficiaries, the executors, the administrators, or the person or persons to whom the Restricted Stock Units and Dividend Equivalents may be
        transferred by will or by the laws of descent and distribution, the word “Participant” shall be deemed to include such person or persons.

    

    

    6. Adjustments; Change in Control.

    

    

    (a) In the event that the Committee determines that any dividend or other distribution (whether in the form of cash, Stock or other property), recapitalization, forward or reverse
        split, reorganization, merger, consolidation, spin-off, combination, repurchase or exchange of Stock or other securities, liquidation, dissolution, or other similar corporate transaction or event, affects the Stock such that an adjustment is
        appropriate in order to prevent dilution or enlargement of the rights of Participants under the Plan, then the Committee shall, in such manner as it may deem equitable, adjust any or all of  the number and kind of shares that may be issued in
        respect of Restricted Stock Units.  In addition, the Committee is authorized to make adjustments in the terms and conditions of, and the criteria included in, Awards in recognition of unusual or nonrecurring events (including, without limitation,
        events described in the preceding sentence) affecting the Company or any Affiliate or the financial statements of the Company or any Affiliate or in response to changes in applicable laws, regulations, or accounting principles.

    
      
        

        

        

      

      2

      
        

      

    

    

    

    (b) In connection with a Change in Control, the Committee may, in its sole discretion, accelerate the vesting and/or the lapse of restrictions with respect to the Award.  If the
        Award is not assumed, substituted for an award of equal value, or otherwise continued after a Change in Control, the Award shall automatically vest prior to the Change in Control at a time designated by the Committee.  Timing of any payment or
        delivery of shares of Stock under this provision shall be subject to Section 409A of the Code.

    

    

    (c) All outstanding Restricted Stock Units and Dividend Equivalents (if any) shall immediately vest upon a termination of employment by the Company or an Affiliate without Cause,
        within twelve months after a Change in Control.

    

    

    7. Clawback.  Notwithstanding anything in the Plan or this Agreement to the contrary, in the event that the Participant breaches any nonsolicitation, noncompetition or confidentiality agreement entered into
        with, or while acting on behalf of, the Company or any Affiliate, the Committee may (a) cancel the Award, in whole or in part, whether or not vested, and/or (b) require such Participant or former Participant to repay to the Company any gain
        realized or payment or shares received upon the exercise or payment of, or lapse of restrictions with respect to, such Award (with such gain, payment or shares valued as of the date of exercise, payment or lapse of restrictions).  Notwithstanding
        anything in the Plan or any Agreement to the contrary, if any of the Company’s financial statements are required to be restated due to errors, omissions, fraud, or misconduct, the Committee may, in its sole discretion but acting in good faith,
        direct the Company to recover all or a portion of any Award or any past or future compensation from any Participant or former Participant with respect to any fiscal year of the Company for which the financial results are negatively affected by such
        restatement, including through cancellation of an Award or repayment of any gain realized (with such gain valued as of the date of exercise, payment or lapse of restrictions). Such cancellation or repayment obligation shall be effective as of the
        date specified by the Committee. Any repayment obligation may be satisfied in shares of Stock or cash or a combination thereof (based upon the Fair Market Value of the shares of Stock on the date of repayment) and the Committee may provide for an
        offset to any future payments owed by the Company or any Affiliate to the Participant if necessary to satisfy the repayment obligation; provided, however, that if any such offset is prohibited under applicable law, the Committee shall not permit
        any offsets and may require immediate repayment by the Participant.

    

    

    8. Compliance with Law.  Notwithstanding any of the provisions in this Agreement or in the Plan, the Company will not be obligated to issue or deliver any Stock to the Participant hereunder, if the exercise
        thereof or the issuance or delivery of such Stock shall constitute a violation by the Participant or the Company of any provisions of any law or regulation of any governmental authority.  Any determination in this connection by the Committee shall
        be final, binding and conclusive.  The Company shall in no event be obliged to register any securities pursuant to the Securities Act of 1933 (as now in effect or as hereafter amended) or to take any other affirmative action in order to cause the
        issuance or delivery of Stock pursuant thereto to comply with any law or regulation of any governmental authority.

    

    

    9.  No Right to Continued Employment or Service.  Nothing in this Agreement or in the Plan shall be construed as giving Participant, any employee or other person the right to be retained in the employ or service of
        the Company or any Affiliate, nor shall it interfere in any way with the right of the Company or any Affiliate to terminate Participant’s employment or service, any employee’s employment or other person’s service at any time.  Participant acknowledges and agrees that the continued vesting of the Restricted Stock Units granted hereunder is premised upon attainment of the conditions set forth herein and
        vesting of such Restricted Stock Units shall not accelerate upon termination of employment or service for any reason unless specifically provided for herein.

    
      
        

        

        

      

      3

      
        

      

    

    

    

    10.  Representations and Warranties of Participant.  The Participant represents and warrants to the
        Company that:

    

    

    (a) Agrees to Terms of the Plan.  The Participant has received a copy of the Plan and has
        read and understands the terms of the Plan and this Agreement, and agrees to be bound by their terms and conditions.  In the event of a conflict or inconsistency between the terms and provisions of the Plan and the provisions of this Agreement, the
        Plan shall govern and control.  All capitalized terms not defined herein shall have the meaning ascribed to them as set forth in the Plan.

    

    

    (b) Cooperation.  The Participant agrees to sign such additional documentation as may
        reasonably be required from time to time by the Company.

    

    

    (c) No Advice Regarding Grant.  The Company is not providing any tax, legal or financial
        advice, nor is the Company making any recommendations regarding the Participant’s participation in the Plan, or the Participant’s acquisition or sale of the underlying Stock.  The Participant should consult with the Participant’s own personal tax,
        legal and financial advisors regarding participation in the Plan before taking any action related to the Plan or this Award.

    

    

    11. Responsibility for Taxes.  The Participant acknowledges that, regardless of any action taken by the Company or, if different, the Affiliate that employs the Participant (the “Employer”), the ultimate liability for all income tax, social insurance, payroll tax, fringe benefits tax, payment on account or other tax-related items
        related to the Participant’s participation in the Plan and legally applicable to the Participant (“Tax-Related Items”) is and
        remains the Participant’s responsibility and may exceed the amount actually withheld by the Company or the Employer.  The Participant further acknowledges that the Company and/or the Employer (a) make no representations or undertakings regarding
        the treatment of any Tax-Related Items in connection with any aspect of the Award, including, but not limited to, the grant, vesting or settlement of the Award, the subsequent sale of shares of Stock acquired pursuant to the Award and the receipt
        of any Dividend Equivalents; and (b) do not commit to and are under no obligation to structure the terms of the Award or any aspect of the Award to reduce or eliminate the Participant’s liability for Tax-Related Items or achieve any particular tax
        result.  Furthermore, if the Participant has become subject to Tax-Related Items in more than one jurisdiction, the Participant acknowledges that the Company and/or the Employer (or former employer, as applicable) may be required to withhold or
        account for Tax-Related Items in more than one jurisdiction.

    

    

    Prior to any relevant taxable or tax withholding event, as applicable, the Participant will pay or make adequate arrangements satisfactory to the Company
      and/or the Employer to satisfy all Tax-Related Items.  In this regard, the Participant authorizes the Company and/or the Employer, or their respective agents, at their discretion, to satisfy their withholding obligations with regard to all
      Tax-Related Items by: (i) requiring a cash payment from the Participant; (ii) withholding from the Participant’s wages or other cash compensation paid to the Participant by the Company and/or the Employer, (iii) withholding from the proceeds of the
      sale of Stock acquired pursuant to the Award, either through a voluntary sale or through a mandatory sale arranged by the Company (on the Participant’s behalf pursuant to this authorization without further consent); and/or (iv) withholding from the
      shares of Stock subject to the Restricted Stock Units, provided, however, that if the Participant is a Section 16 officer of the Company under the Securities Exchange Act of 1934, as amended (“Exchange Act”), then the Participant may elect the form of withholding from the alternatives above in advance of any tax withholding event, and in the absence of the Participant’s timely
      election, the Company will withhold in shares of Stock, or the Committee (as constituted in accordance with Rule 16b-3 under the Exchange Act) may
      determine that a particular method be used to satisfy any withholding obligations for Tax‐Related Items.

    
      
        

        

        

      

      4

      
        

      

    

    

    

    The Company may withhold or account for Tax-Related Items by considering applicable minimum statutory withholding rates or other applicable withholding
      rates, including maximum applicable rates, in which case the Participant will receive a refund of any over-withheld amount in cash and will have no entitlement to the equivalent in Stock.  If the obligation for Tax-Related Items is satisfied by
      withholding in shares of Stock, the Participant is deemed, for tax purposes, to have been issued the full number of shares of Stock subject to the vested Restricted Stock Units, notwithstanding that a number of the shares of Stock are held back
      solely for the purpose of paying the Tax-Related Items.

    

    

    The Company may refuse to issue or deliver the Stock, the proceeds of the sale of Stock or cash in the amount of any Dividend Equivalents if the
      Participant fails to comply with his or her obligations in connection with the Tax-Related Items.

    

    

    12. Notice.  Every notice or other communication relating to this Agreement shall be in writing, and shall be mailed to or delivered to the party for whom it is intended at such address as may from time to time be
        designated by it in a notice mailed or delivered to the other party as herein provided; provided, that, unless and until some other address be so designated, all notices or communications by the Participant to the Company shall be mailed or delivered to the Company at its principal executive office, and
        all notices or communications by the Company to the Participant may be given to the Participant personally or may be mailed to Participant’s address as recorded in the records of the Company.

    

    

    13. Governing Law; Choice of Venue.  This Agreement shall be construed and interpreted in accordance with the laws of the State of Delaware without regard to its conflict of law principles.

    

    

    For purposes of litigating any dispute that arises under this grant or the Agreement, the parties hereby submit to and consent to the jurisdiction of the
      State of Texas, agree that such litigation shall be conducted in the courts of Collin County, Texas, or the federal courts for the United States
      for the Eastern District of Texas, where this grant is made and/or to be performed.

    

    

    14. Electronic Transmission and Participation.  The Company reserves the right to deliver any notice or Award by email in accordance with its policy or practice for electronic transmission and any written Award
        or notice referred to herein or under the Plan may be given in accordance with such electronic transmission policy or practice.  The Participant hereby consents to receive such documents by electronic delivery and agrees to participate in the Plan
        through an on-line or electronic system established and maintained by the Company or any third party designated by the Company.

    
      
        

        

        

      

      5

      
        

      

    

    

    

    15. Country - Specific Provisions.  The Award shall be subject to any special terms and conditions set forth in the appendix to this Agreement for the Participant’s country (the “Appendix”).  Moreover, if the Participant relocates to one of the countries included in the Appendix, the special terms and conditions for such
        country will apply to the Participant, to the extent the Company determines that the application of such terms and conditions is necessary or advisable for legal or administrative reasons.  The Appendix constitutes part of this Agreement.

    

    

    16. Imposition of Other Requirements.  The Company reserves the right to impose other requirements on the Participant’s participation in the Plan or the Award, or on the Restricted Stock Units and on any Stock
        acquired under the Plan, to the extent the Company determines it is necessary or advisable for legal or administrative reasons, and to require the Participant to sign any additional agreements or undertakings that may be necessary to accomplish the
        foregoing.

    

    

    17. Severability.  The provisions of this Agreement are severable and if any one or more provisions are determined to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions shall
        nevertheless be binding and enforceable.

    

    

    18. Waiver.  The Participant acknowledges that a waiver by the Company of breach of any provision of the Agreement shall not operate or be construed as a waiver of any other provision of the Agreement, or of any
        subsequent breach by the Participant or any other Participant.

    

    

    IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the day and year first above written.

    

    

    

    

    ALLIANCE DATA SYSTEMS

    CORPORATION

    

    

    By: /s/ Joseph L. Motes, III

    Joseph L. Motes, III

    Executive VP, Chief Administrative

    Officer, General Counsel and Secretary

    

    

    

    

    

    

    

    

    PARTICIPANT

    __________________________

    [PARTICIPANT NAME]

    
      
        

        

        

      

      6

      
        

      

    

    APPENDIX TO THE

    TIME-BASED RESTRICTED STOCK UNIT AWARD AGREEMENT

    UNDER THE ALLIANCE DATA SYSTEMS CORPORATION

    2020 OMNIBUS INCENTIVE PLAN

    

    

    

    

    This Appendix contains additional (or, if so indicated, different) terms and conditions that govern the Award if the Participant is or becomes located
      outside of the United States of America (the “U.S.”).  All capitalized terms not defined herein shall have the meaning ascribed to them as set forth in the Plan or the main body of this Agreement, as applicable. To the extent there are any inconsistencies between these additional terms and conditions and those set forth in the Agreement, these additional terms and conditions shall prevail.

    

    

    If Participant is a citizen or resident of a country other than the one in which he or she is currently working, is considered a citizen or resident of
      another country for local law purposes, or transfers employment or residency to another country after the Award is granted, the Company shall, in its discretion, determine to what extent the terms and conditions contained herein shall be applicable
      to the Participant.

    

    

    ALL COUNTRIES

    

    

    Nature of Grant.  In accepting the Award, the Participant acknowledges, understands
      and agrees that:

    

    

    	

          	a)	
            the Plan is established voluntarily by the Company, is discretionary in nature and may be modified, amended, suspended, or terminated by the Company at any time, to the
              extent permitted by the Plan;

          

    

    

    	

          	b)	
            the grant of the Award is voluntary and occasional and does not create any contractual or other right to receive future awards, or benefits in lieu of awards, even if
              awards have been granted in the past;

          

    

    

    	

          	c)	
            all decisions with respect to future awards, if any, will be at the sole discretion of the Company;

          

    

    

    	

          	d)	
            the Participant’s participation in the Plan is voluntary;

          

    

    

    	

          	e)	
            the Award and any Stock or cash underlying or acquired pursuant to the Award, and the income and value of same, are not part of normal or expected compensation or
              salary for any purposes, including, without limitation, calculating any severance, resignation, termination, redundancy, dismissal, end-of-service payments, bonuses, long-service awards, pension or retirement or welfare benefits or similar
              payments;

          

    

    

    	

          	f)	
            the future value of the Stock underlying the Award is unknown, indeterminable and cannot be predicted with certainty;

          

    

    

    	

          	g)	
            unless otherwise agreed with the Company, the Award is not granted as consideration for, or in connection with, the service the Participant may provide as a director of
              any Affiliate;

          

    
      
        

        

        

      

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          	h)	
            no claim or entitlement to compensation or damages shall arise from forfeiture of any portion of this Award resulting from termination of the Participant’s employment
              relationship (for any reason whatsoever and regardless of whether later found to be invalid or in breach of applicable laws in the jurisdiction where the Participant is employed or the terms of the Participant’s employment agreement, if any);

          

    

    

    	

          	i)	
            except as otherwise stated in the country specific provisions below, for purposes of the Award, the Participant’s employment relationship will be considered terminated
              as of the date the Participant is no longer actively providing services to the Company or any Affiliate (regardless of the reason for such termination and whether or not later found to be invalid or in breach of applicable laws in the
              jurisdiction where the Participant is employed  or the terms of the Participant’s employment agreement, if any), and unless otherwise expressly provided in this Agreement or determined by the Company, the Participant’s right to vest in the
              Award, if any, will terminate effective as of such date and will not be extended by any notice period (e.g., the Participant’s period of
              employment would not include any contractual notice period or any period of “garden leave” or similar period mandated under the applicable laws in the jurisdiction where the Participant is employed or the terms of the Participant’s employment
              agreement, if any); the Committee shall have the exclusive discretion to determine when the Participant is no longer actively providing services for purposes of the Award (including whether the Participant may still be considered to be
              providing services while on a leave of absence);

          

    

    

    	

          	j)	
            unless otherwise provided in the Plan or by the Company in its discretion, the Award and the benefits under the Plan evidenced by this Agreement do not create any
              entitlement to have this Award or any such benefits transferred to, or assumed by, another company nor to be exchanged, cashed out or substituted for, in connection with any corporate transaction affecting the Stock or this Award; and

          

    

    

    	

          	k)	
            neither the Company, the Employer nor any other Affiliate shall be liable for any foreign exchange rate fluctuation between the Participant’s local currency and the
              U.S. dollar that may affect the value of the Award or of any amounts due to the Participant pursuant to the  Award or the subsequent sale of any shares of Stock acquired under the Plan.

          

    

    

    Data Privacy Information and Consent. 

    	

          	a)	
            Data Collection and Usage.  The Company and the Employer may collect, process and use certain personal information about the
              Participant, including, but not limited to, the Participant’s name, home address and telephone number, email address, date of birth, social insurance number, passport or other identification number, salary, nationality, job title, any shares
              of stock or directorships held in the Company, details of all Restricted Stock Units or any other entitlement to shares of stock awarded, canceled, exercised, vested, unvested or outstanding in the Participant’s favor (“Data”), for the
              purposes of implementing, administering and managing the Plan.  The legal basis, where required, for the processing of Data is the Participant’s consent.

          

    
      
        

        

        

      

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          	b)	
            Incentive Plan Administration Service Providers.  The Company transfers Data to Fidelity Brokerage Services LLC and its
              affiliated companies (“Fidelity”), an independent service provider based in the United States, which is assisting the Company with the implementation, administration and management of the Plan.  In the future, the Company may select a
              different service provider and share Data with such other provider serving in a similar manner. The Participant acknowledges and understands that Fidelity will open an account for the Participant to receive this Award and to receive and trade
              shares of Stock, if any, acquired under the Plan. The Participant may be asked to agree on separate terms and data processing practices with the service provider, with such agreement being a condition to the Participant’s ability to
              participate in the Plan.

          

    

    

    	

          	c)	
            International Data Transfers. The Company and its service providers are based in the United States. Participant’s country or
              jurisdiction may have different data privacy laws and protections than the United States.  In the absence of appropriate safeguards, such as standard data protection clauses, the processing of the Participant’s Data in the United States or,
              as the case may be, other countries might not be subject to substantive data processing principles or supervision by data protection authorities.  In addition, the Participant might not have enforceable rights regarding the processing of the
              Participant’s Data in such countries. The Company’s legal basis, where required, for the transfer of Data is Participant’s consent.

          

    

    

    	

          	d)	
            Data Retention. The Company will hold and use the Data only as long as is necessary to implement, administer and manage the
              Participant’s participation in the Plan, or as required to comply with legal or regulatory obligations, including under tax and security laws.

          

    

    

    	

          	e)	
            Voluntariness and Consequences of Consent Denial or Withdrawal. Participation in the Plan is voluntary and the Participant is
              providing the consents herein on a purely voluntary basis.  If the Participant does not consent, or if the Participant later seeks to revoke the Participant’s consent, the Participant’s salary from or employment and career with the Employer
              will not be affected; the only consequence of refusing or withdrawing the Participant’s consent is that the Company would not be able to grant this Award or other awards to the Participant or administer or maintain such awards.

          

    

    

    	

          	f)	
            Data Subject Rights. The Participant may have a number of rights under data privacy laws in the Participant’s jurisdiction. 
              Depending on where the Participant is located, such rights may include the right to (i) request access or copies of Data the Company processes, (ii) rectification of incorrect Data, (iii) deletion of Data, (iv) restrictions on processing of
              Data, (v) portability of Data, (vi) lodge complaints with competent authorities in the Participant’s jurisdiction, and/or (vii) receive a list with the names and addresses of any potential recipients of Data. To receive clarification
              regarding these rights or to exercise these rights, Participant may contact his or her local human resources representative.

          

    

    

    By accepting the Award and indicating consent via the Company’s online acceptance procedure, the Participant is
      declaring that he or she agrees with the data processing practices described herein and consents to the collection, processing and use of Data by the Company and the transfer of Data to the recipients mentioned above, including recipients located in
      countries which do not adduce an adequate level of protection from a European (or other non-U.S.) data protection law perspective, for the purposes described above.

    
      
        

        

        

      

      9

      
        

      

    

    

    

    Language.  The Participant acknowledges and represents that he or she is proficient in the English language or has consulted with an advisor who is sufficiently proficient in English,
      as to allow the Participant to understand the terms of the Agreement and any other document related to this Award and/or the Plan. If the Participant has received the Agreement, or any other document related to this Award and/or the Plan translated
      into a language other than English and the meaning of the translated version is different than the English version, the English version will control.

    

    

    Insider Trading Restrictions/Market Abuse Laws.  The Participant acknowledges that the Participant may be subject to insider trading restrictions and/or market abuse laws in applicable
      jurisdictions including, but not limited to, the United States and Participant’s country of residence, which may affect the Participant’s ability to accept, acquire, sell or otherwise dispose of Stock, rights to Stock (e.g., Restricted Stock Units) or rights linked to the value of Stock during such times the Participant is considered to have “inside information” regarding the Company as
      defined in the laws or regulations in the applicable jurisdictions.  Any restrictions under these laws or regulations are separate from and in addition to any restrictions that may be imposed under any applicable Company insider trading policy. The
      Participant acknowledges that it is his or her responsibility to comply with any restrictions and the Participant should consult his or her personal legal advisor on this matter.

    

    

    Foreign Asset / Account and Exchange Control Reporting
          Obligations.  The Participant may be subject to certain foreign asset and/or account reporting requirements and/or exchange control
      restrictions, reporting requirements or repatriation obligations related to the Award and participation in the Plan.  Such requirements and restrictions may be triggered by the grant of the Award, the opening of a brokerage account in connection with
      the Plan, the acquisition of shares of Stock or dividends paid on the Stock or cash proceeds from the sale of the shares of Stock, or other activities or transactions related to the Plan.  The Participant acknowledges that it is his or her
      responsibility to be compliant with any applicable requirements, and the Participant should consult his or her personal tax or legal advisor with any questions about such requirements.

    

    

    AUSTRALIA

    

    

    Offer Document

    

    

    The Company is pleased to provide the Participant with this offer to participate in the Plan.  This offer may set out information regarding the grant of an
      Award, which may result in the issuance of Stock, to Australian resident employees of the Company and its Affiliates.  This offer is provided by the Company to ensure compliance of the Plan with Australian Securities and Investments Commission (“ASIC”) Class Order 14/1000 and relevant provisions of the Corporations Act 2001.

    

    

    Additional Documents

    

    

    In addition to the information set out in the Agreement, the Participant is also being provided with copies of the following documents:

    
      
        

        

        

      

      10

      
        

      

    

    

    

    (a)  the Plan;

    

    

    (b)  U.S. prospectus for the Plan; and

    

    

    (c)  Employee Information Supplement for Australia (collectively, the “Additional Documents”).

    

    

    The Additional Documents provide further information to help the Participant make an informed investment decision about participating in the Plan.  Neither
      the Plan nor the U.S. prospectus for the Plan is a prospectus for the purposes of the Corporations Act 2001.

    

    

    The Participant should not rely upon any oral statements made in relation to this offer.  The Participant should rely only upon the statements contained in
      the Agreement and the Additional Documents when considering participation in the Plan.

    

    

    Tax Notification

    

    

    The Plan is a plan to which Subdivision 83A-C of the Income Tax Assessment Act 1997 (Cth) applies (subject to the conditions in that Act).

    

    

    Securities Law Notification

    

    

    Investment in Stock involves a degree of risk.  Participants who elect to participate in the Plan should monitor their participation and consider all risk
      factors relevant to the acquisition of Stock under the Plan as set out in the Agreement and the Additional Documents.

    

    

    The information contained in this offer is general information only.  It is not advice or information that takes into account the Participant’s objectives,
      financial situation and needs.

    

    

    Participants should consider obtaining their own financial product advice from an independent person who is licensed by ASIC to give advice about
      participation in the Plan.

    

    

    Additional Risk Factors for Australian Residents

    

    

    Participants should have regard to risk factors relevant to investment in securities generally and, in particular, to the holding of shares of Stock.  For
      example, the price at which the Stock is quoted on the New York Stock Exchange may increase or decrease due to a number of factors.  There is no guarantee that the price of the Stock will increase.  Factors which may affect the price of the Stock
      include fluctuations in the domestic and international market for listed stocks, general economic conditions, including interest rates, inflation rates, commodity and oil prices, changes to government fiscal, monetary or regulatory policies,
      legislation or regulation, the nature of the markets in which the Company operates and general operational and business risks.

    

    

    In addition, the Participant should be aware that the Australian dollar value of any Stock acquired under the Plan will be affected by the U.S.
      dollar/Australian dollar exchange rate.  Participation in the Plan involves certain risks related to fluctuations in this rate of exchange.

    

    

    Common Stock

    

    

    Common stock of a U.S. corporation is analogous to ordinary shares of an Australian corporation.  Each holder of the Company’s common stock is entitled to
      one vote for every share held in the Company.

    
      
        

        

        

      

      11

      
        

      

    

    

    

    Dividends may be paid on the shares of Stock out of any funds of the Company legally available for dividends at the discretion of the Board.

    

    

    At the time of this Award, the shares of Stock are traded on the New York Stock Exchange in the United States of America under the symbol “ADS”.

    

    

    The shares of Stock are not liable to any further calls for payment of capital or for other assessment by the Company and have no sinking fund provisions,
      pre-emptive rights, conversion rights or redemption provisions.

    

    

    Ascertaining the Market Price of Shares

    

    

    Participants may ascertain the current market price of the Stock as traded on the New York Stock Exchange at http://www.nyse.com under the symbol “ADS.” 
      The Australian dollar equivalent of that price can be obtained at: http://www.rba.gov.au/statistics/frequency/exchange-rates.html.

    

    

    This will not be a prediction of what the market price per share of Stock will be when the Award vests or when the
      shares of Stock are issued, if at all, or of the applicable exchange rate on the date the shares of Stock are issued.

    

    

    BELGIUM

    

    

    No country-specific provisions apply.

    

    

    BRAZIL

    

    

    Compliance with Law.  In accepting the Award, the Participant acknowledges that he or she agrees to comply with applicable Brazilian laws and to pay any and all applicable taxes associated
      with the vesting and settlement of the Award, the sale of any Stock acquired under the Plan and the receipt of any dividends.

    

    

    Nature of Grant.  The following provision supplements the “Nature of Grant” provision of the Appendix:

    

    

    In accepting the Award, the Participant understands and agrees that (i) he or she is making an investment decision, and (ii) the value of the underlying
      Stock, if any, is not fixed and may increase or decrease over the vesting period without compensation to the Participant.

    
      
        

        

        

      

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    CANADA

    

    

    The following provision replaces Section 4 of the Agreement:

    

    

    Unless otherwise determined by the Committee at time of grant or thereafter or as otherwise provided in the Plan, any unvested portion of any
        outstanding Award held by a Participant at the time of termination of employment will not vest, and will be forfeited, upon such termination, except to the extent provided under the Canada specific “Nature of Grant” provision of the Appendix below.

    

    

    Nature of Grant.  The following provision replaces subsection (i) of the “Nature of Grant” provision of the Appendix:

    

    

    For purposes of the Award and the Participant’s right (if any) to earn, seek damages in lieu of, or otherwise be paid any portion of the Award, whether in
      cash or in Stock (and any related Dividend Equivalents), pursuant to this Agreement, the Participant’s employment relationship will be considered terminated as of the date that is the earlier of (i) the date the Participant’s employment with the
      Employer is terminated, whether by the Participant, by the Employer, or by way of contractual frustration, or (ii) the date the Participant receives notice of termination (either written or otherwise), regardless of any period during which notice,
      pay in lieu of notice or related payments or damages are provided or required to be provided under local law. For greater certainty, Participant will not earn or be entitled to any pro-rated vesting for that portion of time before the date on which
      Participant’s right to vest terminates, nor will Participant be entitled to any compensation for lost vesting. Notwithstanding the foregoing, if applicable employment standards legislation explicitly requires continued vesting during a statutory
      notice period, Participant’s right to vest in the Award, whether in cash or in Stock (and any related Dividend Equivalents), if any, will terminate effective upon the expiration of Participant’s minimum statutory notice period, and Participant will
      not earn or be entitled to pro-rated vesting if the vesting date falls after the end of Participant’s statutory notice period, nor will Participant be entitled to any compensation for lost vesting.

    

    

    The following provisions apply for Participants resident
        in Quebec:

    

    

    Language Consent. The parties acknowledge that it is their express wish that the Agreement, as well as all documents, notices and legal proceedings entered into, given or instituted pursuant
      hereto or relating directly or indirectly hereto, be drawn up in English.

    

    

    Consentement Relatif à la Langue
          Utilisée.  Les parties reconnaissent avoir expressement souhaité que la convention [“Agreement”], ainsi que tous les documents, avis
      et procédures judiciaries, éxecutés, donnés ou intentés en vertu de, ou liés, directement ou indirectement à la présente convention, soient rédigés en langue anglaise.

    

    

    Data Privacy.  The following provision supplements the “Data Privacy” provision of the Appendix:

    

    

    To the extent necessary for the purposes of administering the Plan, the Participant hereby authorizes the Company and the Company’s representatives to
      discuss with and obtain all relevant information from all personnel, professional or not, involved in the administration and operation of the Plan.  The Participant further authorizes the Company, any Affiliate and the administrator of the Plan to
      disclose and discuss the Plan with their advisors.  The Participant further authorizes the Company and any Affiliate to record such information and to keep such information in the Participant’s employee file.

    
      
        

        

        

      

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    Securities Law Information.  The Participant acknowledges that he or she is permitted to sell the Stock acquired under the Plan through the designated broker appointed by the
      Company, provided the sale of the Stock takes place outside of Canada through facilities of a stock exchange on which the shares of Stock are listed (i.e.,
      at the time of this Award, the NYSE).

    

    

    FRANCE

    

    

    Award Not Tax-Qualified.  The Participant understands that the Award is not intended to be French tax-qualified.

    

    

    Language Consent.  By accepting the Agreement, the Participant confirms having read and understood the documents relating to this grant (the Plan and the Agreement) which were provided in
      English language.  The Participant accepts the terms of those documents accordingly.

    

    

    Consentement Relatif à la Langue
          Utilisée.  En acceptant le Contrat, la Participant confirme avoir lu et compris les documents relatifs à cette attribution (le Plan
      et le Contrat) qui ont été communiqués en langue anglaise.  La Participant accepte les termes de ces documents en connaissance de cause.

    

    

    GERMANY

    

    

    No country-specific provisions apply.

    

    

    HONG KONG

    

    

    Representations and Warranties of Participant. 

      The following provision supplements Section 10 of the main body of the Agreement:

    

    

    Any shares of Stock received at vesting are accepted by the Participant as a personal investment.  In the event that an Award vests in whole or in part and
      shares of Stock are issued to the Participant (or the Participant’s heirs) within six months of the date of grant, the Participant (or the Participant’s heirs) agrees that the shares of Stock will not be offered to the public or otherwise disposed of
      prior to the six-month anniversary of the date of grant. 

    

    

    Securities Law Information.  WARNING: The contents of this Agreement have not
        been reviewed by any regulatory authority in Hong Kong.  The Participant is advised to exercise caution in relation to the offer.  If the Participant is in any doubt about any of the contents of this Agreement, Participant should obtain independent
        professional advice.  Neither the grant of the Award nor the issuance of Stock upon vesting of the Award constitutes a public offering of securities under Hong Kong law; the Award and the shares of Stock are available only to employees of the
        Company and its Affiliates.  The Agreement, including this Appendix, the Plan and other incidental communication materials distributed in connection with the Award (i) have not been prepared in accordance with and are not intended to constitute a
        “prospectus” for a public offering of securities under the applicable securities legislation in Hong Kong, and (ii) are intended only for the personal use of each eligible employee of the Company and its Affiliates and may not be distributed to any
        other person. 

    
      
        

        

        

      

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    INDIA

    

    

    No country-specific provisions apply.

    

    

    IRELAND

    

    

    No country-specific provisions apply.

    

    

    ITALY

    

    

    Plan Document Acknowledgement.  By accepting the Award, the Participant acknowledges that the Participant has received a copy of the Plan and the Agreement and has reviewed the
      Plan and the Agreement, including the Appendix, in their entirety and fully understands and accepts all provisions of the Plan and the Agreement, including the Appendix. The Participant further acknowledges that the Participant has read and
      specifically and expressly approves the following sections of the Agreement: Section 2: Award; Section 3: Vesting; Section 4: Termination of Employment; Section 7: Clawback; Section 10: Representations and Warranties of Participant; Section 11:
      Responsibility for Taxes; Section 12: Notice; Section 13: Governing Law and Choice of Venue; Section 14: Electronic Transmission and Participation; Section 15: Country-Specific Provisions; and Section 16: Imposition of Other Requirements.

    

    

    JAPAN

    

    

    No country-specific provisions apply.

    

    

    LUXEMBOURG

    

    

    No country-specific provisions apply.

    

    

    MEXICO

    

    

    Labor Law Policy and Acknowledgment.  By
      accepting the Award, the Participant expressly recognizes that Alliance Data Systems Corporation, with registered offices at 7500 Dallas Parkway, Suite 700, Plano, TX, 75024, USA, is solely responsible for the administration of the Plan and that the
      Participant’s participation in the Plan and acquisition of shares of Stock do not constitute an employment relationship between the Participant and the Company since the Participant is participating in the Plan on a wholly commercial basis and
      Participant’s sole Employer is Brand Loyalty Worldwide GmbH (“Brand Loyalty Mexico”).  Based on the foregoing, the Participant
      expressly recognizes that the Plan and the benefits that the Participant may derive from his or her participation in the Plan do not establish any rights between the Participant and Brand Loyalty Mexico, and do not form part of the employment
      conditions and/or benefits provided by Brand Loyalty Mexico and any modification of the Plan or its termination shall not constitute a change or impairment of the terms and conditions of the Participant’s employment.

    
      
        

        

        

      

      15

      
        

      

    

    

    

    The Participant further understands that his or her participation in the Plan is a result of a unilateral and discretionary decision of the Company;
      therefore, the Company reserves the absolute right to amend and/or discontinue Participant’s participation at any time without any liability to the Participant.

    

    

    Finally, the Participant hereby declares that he or she does not reserve any action or right to bring any claim against the Company for any compensation or
      damages regarding any provision of the Plan or the benefits derived under the Plan, and the Participant therefore grants a full and broad release to the Company, its Affiliates, branches, representation offices, its shareholders, officers, agents or
      legal representatives with respect to any claim that may arise.

    

    

    Plan Document Acknowledgment.  By accepting the Award, the Participant acknowledges that Participant has received a copy of the Plan, has reviewed the Plan and the Agreement in
      their entirety and fully understands and accepts all provisions of the Plan and the Agreement.  In addition, by accepting the Award, the Participant acknowledges that Participant has read and specifically and expressly approves the terms and
      conditions in the “Nature of the Grant” provision of the Appendix, in which the following is clearly described and established: (i) participation in the Plan does not constitute an acquired right; (ii) the Plan and participation in the Plan is
      offered by the Company on a wholly discretionary basis; (iii) participation in the Plan is voluntary; and (iv) neither the Company, the Employer nor any Affiliate is responsible for any decrease in the value of the shares of Stock, if any, underlying
      the Award.

    

    

    Política de la Ley Laboral y
          Reconocimiento.  Al aceptar el Premio, el Participante reconoce expresamente que Alliance Data Systems Corporation, con oficinas
      registradas ubicadas a 7500 Dallas Parkway, Suite 700, Plano, TX, 75024, USA, es el único responsable de la administración del Plan y que participación del Participante en el mismo y la adquisición de Acciones no constituye de ninguna manera una
      relación laboral entre el Participante y la Compañía, debido a que la participación de esa persona en el Plan deriva únicamente de una relación comercial y el único Patrón del participante es Brand Loyalty Worldwide GmbH (“Brand Loyalty Mexico”).  Derivado de lo anterior, el Participante reconoce expresamente que el Plan y los beneficios que pudieran derivar para el Participante por su
      participación en el mismo, no establecen ningún derecho entre el Participante y Brand Loyalty Mexico, y no forman parte de las condiciones laborales y/o prestaciones otorgadas por Brand Loyalty Mexico, y cualquier modificación al Plan o la
      terminación del mismo de ninguna manera podrá ser interpretada como una modificación o detrimento de los términos y condiciones de trabajo del Participante.

    

    

    Asimismo, el Participante reconoce que su participación en el Plan es resultado de la decisión unilateral y discrecional de la
      Compañía, por lo tanto, la Compañía se reserva el derecho absoluto para modificar y/o discontinuar la participación del Participante en cualquier momento, sin ninguna responsabilidad hacia el Participante.

    

    

    Finalmente el Participante manifiesta que no se reserva ninguna acción o derecho que ejercitar en contra dela Compañía, por cualquier
      compensación o daños o perjuicios en relación con cualquier disposición del Plan o de los beneficios derivados del mismo, y en consecuencia exime amplia y completamente a la Compañía, sus Afiliadas, sucursales, oficinas de representación, sus
      accionistas, administradores, agentes y representantes legales con respecto a cualquier reclamo que pudiera surgir.

    
      
        

        

        

      

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    Reconocimiento de Documentos del
          Plan. Al aceptar el premio,  el Participante reconoce que ha recibido una copia del Plan, que ha revisado el Plan y el Acuerdo en
      su totalidad y entiende y acepta los términos del Plan y del Acuerdo. Adicionalmente, al aceptar el Premio, el Participante reconoce que ha leído y específica y expresamente aprueba los términos y condiciones denominado “Naturaleza de la Concesión),
      donde claramente se establece que (i) la participación en el Plan no constituye un derecho adquirido, (ii) el Plan y la participación en el Plan es ofrecido por la Compañía en forma totalmente discresional; (iii) la participación en el Plan es
      voluntaria; y (iv) ni la Compañía ni el Patrón ni su Afiliada es responsable por el decremento en el valor de las acciones del premio respectivo.

    

    

    Securities Law Information.  The Award and the shares of Stock offered under the Plan have not been
        registered with the National Register of Securities maintained by the Mexican National Banking and Securities Commission and cannot be offered or sold publicly in Mexico.  In addition, the Plan, the Agreement and any other document relating to the
        Award may not be publicly distributed in Mexico. These materials are addressed to Participant only because of Participant’s existing relationship with the Company and these materials should not be reproduced or copied in any form.  The offer
        contained in these materials does not constitute a public offering of securities but rather constitutes a private placement of securities addressed specifically to individuals who are present employees of the Employer made in accordance with the
        provisions of the Mexican Securities Market Law, and any rights under such offering shall not be assigned or transferred.

    

    

    NETHERLANDS

    

    

    No country-specific provisions apply.

    

    

    POLAND

    

    

    No country-specific provisions apply.

    

    

    SOUTH KOREA

    

    

    No country-specific provisions apply.

    

    

    SPAIN

    

    

    Nature of Grant.  This provision supplements the “Nature of Grant” provision of the Appendix:

    

    

    In accepting the Award, the Participant consents to participation in the Plan and acknowledges that Participant has received a copy of the Plan.

    

    

    The Participant understands and agrees that, as a condition of the grant of the Award, if the Participant’s employment terminates, unless otherwise
      provided in the Agreement or by the Company, any unvested portion of the Award shall be forfeited without entitlement to the underlying cash or Stock, if any, or to any amount as indemnification in the event of a termination, including, but not
      limited to: resignation, disciplinary dismissal adjudged to be with cause, disciplinary dismissal adjudged or recognized to be without cause, individual or collective layoff on objective grounds, whether adjudged to be with cause or adjudged or
      recognized to be without cause, material modification of the terms of employment under Article 41 of the Workers’ Statute, relocation under Article 40 of the Workers’ Statute, Article 50 of the Workers’ Statute, unilateral withdrawal by the Employer,
      and under Article 10.3 of Royal Decree 1382/1985.

    
      
        

        

        

      

      17

      
        

      

    

    

    

    The Participant understands that the Company has unilaterally, gratuitously and in its sole discretion decided to grant the Award to individuals who may be
      employees of the Company or an Affiliate.  The decision is limited and entered into based upon the express assumption and condition that any Award will not economically or otherwise bind the Company or any Affiliate, including the Employer, on an
      ongoing basis, other than as expressly set forth in the Agreement.  Consequently, the Participant understands that the Award is granted on the assumption and condition that the Award shall not become part of any employment or service agreement
      (whether with the Company or any Affiliate, including the Employer) and shall not be considered a mandatory benefit, salary for any purpose (including severance compensation) or any other right whatsoever.  Furthermore, the Participant understands
      and freely accepts that there is no guarantee that any benefit whatsoever shall arise from the grant of the Award, which is gratuitous and discretionary, since the future value of the Award and the underlying Stock, if any, is unknown and
      unpredictable.  The Participant also understands that the grant of the Award would not be made but for the assumptions and conditions set forth hereinabove; thus, the Participant understands, acknowledges and freely accepts that, should any or all of
      the assumptions be mistaken or any of the conditions not be met for any reason, the grant of the Award and any right to the underlying shares of Stock, if any, shall be null and void.

    

    

    Securities Law Information.  No “offer of securities to the public”, as defined under Spanish law, has taken place or will take place in the Spanish territory with respect to
      the Award.  No public offering prospectus has been nor will be registered with the Comisión Nacional del Mercado de Valores (Spanish Securities
      Exchange Commission) (“CNMV”).  Neither the Plan nor the Agreement constitute a public offering prospectus and they have not
      been, nor will they be, registered with the CNMV.

    

    

    UNITED KINGDOM

    

    

    Responsibility for Taxes. The following supplements Section 11 of the main body of the Agreement:

    

    

    Without limitation to Section 11 of the main body of the Agreement, the Participant agrees that the Participant is liable for all Tax-Related Items and
      hereby covenants to pay all such Tax-Related Items, as and when requested by the Company or the Employer or by Her Majesty’s Revenue and Customs (“HMRC”) (or any other tax authority or any other relevant authority).  The Participant also agrees to indemnify and keep indemnified the Company and the Employer against any Tax–Related Items that they are required to pay
      or withhold or have paid or will pay to HMRC (or any other tax authority or any other relevant authority) on the Participant’s behalf.

    

    

    Notwithstanding the foregoing, if the Participant is an executive officer or director (as within the meaning of Section 13(k) of the Securities and
      Exchange Act of 1934, as amended, the terms of the immediately foregoing provision will not apply.  In the event that the Participant is such an executive officer or director and the income tax is not collected from or paid by the Participant within
      ninety (90) days of the end of the U.K. tax year in which an event giving rise to the indemnification described above occurs, the amount of any uncollected income tax may constitute a benefit to the Participant on which additional income tax and
      national insurance contributions may be payable.  The Participant acknowledges that he or she will be responsible for reporting and paying any income tax due on this additional benefit directly to the HMRC under the self-assessment regime and for
      paying the Company or the Employer, as applicable, for the value of any employee national insurance contributions due on this additional benefit.

    

    

    
      

      

      

      
        

      

      

    

  

  18

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