Document:

Form of Employee Stock Option Agreement

 Exhibit 10.33 
 X-RITE, INCORPORATED 
 EMPLOYEE STOCK OPTION AGREEMENT 
 UNDER THE X-RITE, INCORPORATED 
 2008
OMNIBUS LONG TERM INCENTIVE PLAN 
 This Employee Stock Option Agreement (“Agreement”) is made as of [DATE], (the “Grant
Date”), between X-RITE, INCORPORATED, a Michigan corporation (the “Company”), and [NAME] (the “Optionee”). 
 1. Recital. The Company has adopted the X-Rite, Incorporated 2008 Omnibus Long Term Incentive Plan, as amended from time to time (the “Plan”), which Plan was approved by the Board and shareholders of the
Company on August 20, 2008 and October 28, 2008, respectively. Capitalized terms not otherwise defined herein shall be defined according to the Plan. The Plan provides for the granting of certain awards, including Stock Options, to
employees of the Company. 
 2. Grant of Option. Pursuant to the Plan, the Company hereby grants to the Optionee the
option (the “Option”) to purchase from the Company a total of [0000] shares of the Company’s Common Stock (“Stock”) with an exercise price of [PRICE] per share, the Fair Market Value of a share of Stock on the Grant Date. In
no event shall the total number of shares of Stock subject to an Award in any calendar year for any individual Optionee under the Plan exceed 500,000. 
 3. Term of Option. The Options will vest [ADD VESTING SCHEDULE]. The Options may be exercised no later than ten (10) years after the Grant Date, subject to earlier termination as provided in
Paragraph 4 of this Agreement and under the Plan. 
 4. Termination of the Option. Except as provided below, an Option
may only be exercised while the Optionee is employed by, or providing service to, the Company, as an employee. Except as otherwise provided by the Committee, any Option which is not otherwise exercisable as of the date on which the Optionee ceases
to be employed by the Company shall terminate as of such date. 
 (a) Termination of Employment Without Cause or Due to
Disability or Retirement. In the event the Optionee ceases to be employed by the Company due to retirement or for any reason other than termination for Cause, any Option which is otherwise exercisable by the Optionee shall be exercisable no
later than the expiration of a period of two (2) years following the Optionee’s termination of employment for any such reason, subject to prior expiration of the term of the Option and any other limitations imposed by the Plan. 

(b) Termination of Employment For Cause. In the event the Optionee ceases to be employed by the Company for Cause (as
defined in the Plan), any Option held by the employee shall terminate on the date that the employee ceases to be employed by the Company. In addition, if the Committee determines that the Optionee has engaged in conduct that constitutes Cause at any
time while the Optionee is employed by the Company, or after the Optionee’s termination of employment or service, any Option held by the Optionee shall immediately terminate. In the event the Committee determines that the Optionee has engaged
in conduct that constitutes Cause, in addition to the immediate termination of all Options, the Optionee shall automatically forfeit all shares underlying any exercised portion of an Option for which the Company has not yet delivered the share
certificates, upon refund by the Company of the Exercise Price paid by the Optionee for such shares (subject to any right of setoff by the Company). 
 (c) Termination of Employment as a Result of Death. If the Optionee dies while employed by the Company, any Option which is otherwise exercisable by the Optionee shall terminate unless exercised within
two years after the date on which the Optionee ceases to be employed by the Company, but in any event no later than the date of expiration of the Option. The Option shall be exercisable by the personal representative of the Optionee’s estate or
by any person or persons who shall have acquired the Option directly from the Optionee by bequest or inheritance, to the same extent that the deceased Optionee could exercise the Option at the date of death. 
 (d) Termination of Option. If the Option is not exercised within whichever of the exercise periods specified in this
Agreement is applicable, the Option shall terminate upon expiration of such exercise period. 

 (e) Employment With Competitor. In the event that the Optionee engages in
any activity competitive to any business of the Company that is being actively conducted or planned at the time of the Optionee’s termination of employment with the Company, prior to the expiration of two (2) years after such termination
of employment, either directly or indirectly, as a proprietor, partner, employee, officer, director, consultant, or holder of any equity interest in any competitive entity (excluding less than a two percent (2%) interest in any publicly traded
entity), then the Option shall immediately terminate and the Optionee shall forfeit all economic benefits derived by the Optionee with respect to any part of the Option exercised at any time after six (6) months prior to the Optionee’s
termination of employment. Forfeiture of economic benefits shall mean payment to the Company of an amount equal to the difference between the price paid by the Optionee for shares received upon the exercise of the Option and the Fair Market Value of
those shares on the date of exercise. 
 5. Notice of Exercise; Payment. To exercise the Option, in whole or in part,
the Optionee shall deliver written notice of exercise to the Company at its principal executive offices (attention: Chief Executive Officer), unless the Committee decides otherwise. The Option may be exercised at any time and from time to time
during the term of this Option, as to any part or all of the shares covered hereby, but not as to less than one hundred (100) shares at any one time, unless the number purchased is the total number at the time purchasable under the Option. The
Optionee’s notice shall: (a) state the election to exercise the Option, the number of shares with respect to which it is being exercised, and the address and social security number of the Optionee; (b) be signed by the person entitled
to exercise the Option and, if being exercised by any person or persons other than the Optionee, be accompanied by proof, satisfactory to legal counsel for the Company, of the right of such person or persons to exercise the Option; (c) be
accompanied by payment in full of the Option Price for the shares to be purchased which shall be payable to the Company, in whole or in part, in: (i) cash; (ii) shares of the Company already owned by Optionee, valued at the Fair Market
Value as of the date of the notice of exercise; or (iii) Stock Appreciation Rights, if applicable; or by a combination of these methods. The certificate or certificates for shares as to which the Option shall be exercised shall bear any
restrictive endorsement the Company, in its sole discretion, deems necessary. In lieu of the delivery of shares already owned by the Optionee, the Optionee may also provide the Company with a notarized statement attesting to the number of shares
owned for at least six months, where upon verification by the Company, the Company may issue to the Optionee only the number of incremental shares to which the Optionee is entitled upon the exercise of the option. In accordance with the terms of the
Plan, payment may also be made by delivering a properly executed exercise notice to the Company together with a copy of irrevocable instructions to a broker to deliver promptly to the Company the amount of sale or loan proceeds to pay the purchase
price. 
 Shares delivered in payment shall be valued at their Fair Market Value at the date of delivery. This Option may not be exercised if
such exercise will constitute a violation of applicable federal or state securities or other law or valid regulations. As a condition to the exercise of this Option, the Company may require the person exercising this Option to make any
representations and warranties to the Company as the Company may deem to be required by applicable law or regulation. In any such event, no shares shall be issued unless and until the Company is satisfied with the correctness of such representation
and warranty. Moreover, the Company in its discretion may postpone the issuance and/or delivery of such Stock pending exchange listing, or registration or other qualification of such shares under any state and/or federal law, rule or regulation as
the Company may consider appropriate. Upon exercise of all or any portion of this Option and receipt of proper payment, the certificate or certificates for the number of shares as to which the Option is exercised shall be issued to and registered in
the name of any person or persons exercising the Option. 
 6. Tax Withholding. The exercise of the Option is subject to
the satisfaction of withholding tax or other withholding liabilities, if any, under federal, state and local laws in connection with such exercise or the delivery or purchase of shares pursuant hereto. The exercise of the Option shall not be
effective unless applicable withholding shall have been effected or obtained. The Optionee may satisfy any such withholding tax obligation for the Option by tendering a cash payment or in any other manner acceptable to the Committee in its sole
discretion. 
 7. Option Transferability. Except as provided below, the Option by its terms is not transferable by the
Optionee otherwise than by will or the laws of descent and distribution, and is exercisable during the Optionee’s lifetime only by the Optionee. Except as provided below, any attempted sale, transfer, assignment, pledge, hypothecation or other
disposition of the Option contrary to the terms hereof, and any execution, levy, attachment or similar process upon the Option, shall be without effect. The Option may be transferred to (a) the Optionee’s spouse, (b) the
Optionee’s descendants, or (c) a trust created primarily for the benefit of the Optionee, the Optionee’s spouse and/or the Optionee’s descendants (“Authorized Transferees”). Such rights and benefits (except any right to
further transfer) and obligations shall be determined as if the 

 
original Optionee continues to hold the Option, whereby provisions of the Plan and this Agreement dealing with termination of employment, retirement,
disability or death of an Optionee will continue to refer to the original Optionee notwithstanding a transfer to an Authorized Transferee. 
 8. Rights as a Shareholder. Neither the Optionee nor a transferee of this Option shall have any rights as a shareholder with respect to any shares covered hereby until the date he or she shall have become the holder of record
of such shares. No adjustment shall be made for dividends, distributions or other rights for which the record date is prior to the date on which he or she shall have become the holder of record thereof, except as provided in the Plan. 
 9. Other Plan Provisions. All rights of the Optionee and all obligations of the Company with respect to the Option granted hereby or
otherwise arising under this Agreement are further limited and qualified as set forth in the Plan, and, in the event of any conflict between provisions of the Plan and those of this Agreement, the Plan provisions shall govern. 
 10. Successors. This Agreement shall inure to the benefit of and be binding upon the parties and their respective successors.

 This Agreement has been executed by the parties as of the date first set forth above. 
  

			
	X-RITE, INCORPORATED
		
	By	 	  

		
		 	OPTIONEE:Form of Consultant & Advisor Stock Option Agreement

 Exhibit 10.34 
 X-RITE, INCORPORATED 
 CONSULTANT & ADVISOR STOCK OPTION AGREEMENT 
 UNDER THE X-RITE, INCORPORATED 
 2008
OMNIBUS LONG TERM INCENTIVE PLAN 
 This Stock Option Agreement (“Agreement”) is made as of [DATE], between X-RITE, INCORPORATED, a
Michigan corporation (the “Company”), and [NAME], a consultant or advisor performing services for the Company (the “Optionee”), pursuant to the X-Rite, Incorporated 2008 Omnibus Long Term Incentive Plan, as amended from time to
time (the “Plan”), which Plan was approved by the Board and shareholders of the Company on August 20, 2008 and October 28, 2008, respectively. Capitalized terms not otherwise defined herein shall be defined according to the Plan.

 1. Grant of Option. Pursuant to the Plan, the Company hereby grants an option to purchase [00000] shares of the
Company’s common stock, par value $.10 per share (“Stock”), to Optionee subject to the terms and conditions of this Agreement and the Plan. 
 2. Option Price. The Option Price of Stock covered by this option shall be [GRANT PRICE] per share. Such Option Price represents the Market Value of the shares of Stock covered by the option on the date
that the option is granted. 
 3. Optionee’s Agreement. In consideration of the services performed by Optionee for the
Company, as provided in the Plan, the Company has granted this option. Nothing contained herein, however, shall be interpreted so as to impose on the Company any obligation to retain the Optionee as a consultant or advisor to the Company for any
period of time or any particular rate of compensation. 
 4. Exercise of Option. This option shall be exercisable, in whole or
in part, at any time, and from time to time during the period of the option, but in any event no sooner than one (1) year following the date of grant, in accordance with the terms of this Agreement as follows: 
 (a) Period of Option. The option shall terminate upon the earlier of: (i) the date the Optionee ceases to
provide services to the Company as a consultant or advisor to the Company; or (ii) the expiration of ten (10) years from the date upon which such option was granted, subject to prior termination as provided in the Plan. Notwithstanding the
foregoing, in the event the Optionee becomes Disabled (as defined in the Plan) or dies while providing services to the Company, the option shall terminate at such date as provided under the Plan. 
 (b) Right to Exercise. This option shall be exercisable during the lifetime of the Optionee only by the Optionee, or an
Authorized Transferee, as defined in Section 5 below. After the Optionee’s death, the option shall be exercisable at any time prior to expiration by: (i) the personal representative of the estate of the Optionee; (ii) any person
or persons who shall have acquired the option directly from the Optionee by bequest or inheritance; (iii) any person designated to exercise the option by means of a specific written designation executed by the Optionee and filed with the
Company prior to the Optionee’s death in accordance with the terms of the Plan; or (iv) an Authorized Transferee as defined in Section 5 below. 
 (c) Method of Exercise. This option shall be exercisable, in full or in part, only by giving written notice to the chief
financial officer of the Company, which shall: 
 (i) state the election to exercise the option, the number of shares in
respect to which it is being exercised, and the name of the person exercising the option, his or her address and tax identification number (and if the stock certificates are to be registered in more than one name, the names, addresses, and tax
identification numbers of such other persons); 
 (ii) contain such representations and agreements as to the holder’s
investment intent with respect to such shares of Stock as may be satisfactory to the Company’s counsel; and 
 (iii) be
signed by the person or persons entitled to exercise the option and, if the option is being exercised by any person or persons other than Optionee, be accompanied by proof, satisfactory to counsel for the Company, of the right of such person or
persons to exercise the option. 

 Payment of the purchase price of any shares with respect to which the option is being exercised shall accompany the
written notice and such payment may be made, in whole or in part, in: (a) cash; (b) shares of Stock of the Company already owned by Optionee, valued at the Market Value as of the date of the notice of exercise; provided, however, that
(i) there shall be no exercise at any time as to fewer than one hundred (100) shares, unless fewer than one hundred (100) shares remain to be purchased under the option being exercised; and (ii) the option may not be exercised
for a period of six (6) months after the date of grant; or (c) Stock Appreciation Rights, if applicable; or by a combination of these methods. The certificate or certificates for shares of Stock as to which the option shall be exercised
shall bear any restrictive endorsement the Company, in its sole discretion, deems necessary. In lieu of the delivery of shares of Stock already owned by the Optionee, the Optionee may also provide the Company with a notarized statement attesting to
the number of shares owned for at least six months, where upon verification by the Company, the Company may issue to the Optionee only the number of incremental shares to which the Optionee is entitled upon the exercise of the option. In accordance
with the terms of the Plan, payment may also be made by delivering a properly executed exercise notice to the Company together with a copy of irrevocable instructions to a broker to deliver promptly to the Company the amount of sale or loan proceeds
to pay the purchase price. 
 (d) Restrictions on Exercise. As a condition to an exercise of this option, the
Company may require the person exercising this option to make such representation and warranties to the Company as may be required by any applicable law or regulation. 
 5. Nontransferability of Option. This option may not be transferred or assigned other than by will, or by the laws of descent and distribution, except that the option may be transferred, in whole or in
part, to the Optionee’s spouse and/or the Optionee’s descendants, or to a trust created primarily for the benefit of the Optionee, the Optionee’s spouse, and/or the Optionee’s descendants (“Authorized Transferee”);
provided that the Optionee satisfied such conditions to the transfer as may be established from time to time by the Board or as specified in the Plan. In no event, shall any Authorized Transferee pay any consideration to the Optionee with respect to
the transfer and Authorized Transferee shall succeed to all of the rights and benefits and be subject to all of the obligations, conditions, and limitations applicable to the original Optionee, except that an Authorized Transferee shall not have any
right to further transfer the option. All such rights, benefits, obligations, conditions, and limitations shall be determined as if the original Optionee continued to hold the option whereby provisions of the Plan dealing with the death of an
Optionee will continue to refer to the original Optionee regardless of whether the option has been transferred to an Authorized Transferee. Any attempted sale, pledge, assignment, hypothecation, or other transfer of this option contrary to the terms
hereof, and any execution, levy, attachment or similar process upon the option, whether by operation of law or otherwise, shall be without any effect, except as otherwise provided in the Plan. 
 6. No Rights as Shareholder. No Optionee shall have any rights as a shareholder with respect to any share of Stock subject to his or her
option prior to the date of issuance of a certificate evidencing ownership of such Stock, and no adjustment will be made for dividends or other rights for which the record date is prior to the date of the certificate, except as provided in
Paragraph 8. 
 7. Withholding. Whenever the Company proposes or is required to issue or transfer shares of Stock under
the Plan, the Company shall have the right to require the Optionee to remit to the Company an amount sufficient to satisfy any federal, state, or local withholding tax liability prior to the delivery of any certificate or certificates for such
shares. 
 8. Effect of Change in Stock Subject to the Plan. The shares of Stock subject to this option and the exercise price
per share shall be proportionately adjusted for any increase or decrease in the number of issued shares of Stock subsequent to the date hereof resulting from: (a) a subdivision or consolidation of shares or any other capital adjustment;
(b) the payment of a stock dividend; or (c) other increase or decrease in such shares effected without receipt of consideration by the Company. If the Company shall be the surviving corporation in any merger or consolidation, this option
shall pertain, apply, and relate to the securities to which a holder of the number of shares of Stock subject to the option would have been entitled after the merger or consolidation. Upon dissolution or liquidation of the Company, or as of the
effective date for a merger or consolidation in which the Company is not the surviving corporation, this option shall terminate. 
  

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 9. Notices. Each notice relating to this Agreement shall be in writing and delivered in
person or by certified mail to the proper address. Each notice shall be deemed to have been given on the date it is received. Each notice to the Company and Optionee shall be sent to the address for such party as set forth in the heading of this
Agreement. Anyone to whom a notice may be given under this Agreement may designate a new address by written notice to that effect. 
 10.
Benefits of Agreement. This Agreement shall be binding upon and inure to the benefit of the Company and the Optionee and their respective heirs, personal representatives, successors, and assigns. This Agreement and the Plan shall be
the sole and exclusive sources of any and all rights which Optionee, his/her heirs, personal representatives, or assigns may have in respect to any options or Stock granted or issued hereunder, whether to Optionee or to any other person. 

11. Governing Law. This Agreement shall be governed by and interpreted in accordance with the laws of the state of Michigan without
regard to its conflicts of law principles. 
 IN WITNESS WHEREOF, the Company and Optionee have caused this Agreement to be executed
as of the day, month, and year first above written. 
  

			
	X-RITE, INCORPORATED
		
	By	 	  

		
		 	OPTIONEE:
		
		 	  

  

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