Document:

Exhibit 10.5

Exhibit 10.5

Execution Copy

SECURITIES GRANT AGREEMENT

THIS SECURITIES GRANT AGREEMENT (this “Agreement”) is made as of November 14, 2011 (the
“Grant Date”), by and among Crumbs Bake Shop, Inc. (formerly known as 57th Street General
Acquisition Corp.), a Delaware corporation (the “Company”), Crumbs Holdings, LLC, a
Delaware limited liability company (“Crumbs”, and together with the Company, the
“Companies”) and Julian R. Geiger (the “Executive”). The Company, Crumbs and the
Executive are sometimes referred to herein individually as a “Party” and collectively as
the “Parties”. Capitalized terms shall have the meaning ascribed to them in Section
7.

WHEREAS, the Company, Crumbs and the Executive desire to enter into an agreement pursuant to which
the Executive will acquire, and the Company and Crumbs, as applicable, will issue, (A) 799,000 New
Crumbs Class B Exchangeable Units of Crumbs (the “Class B Exchangeable Units”) with such
terms and conditions as set forth in the Third Amended and Restated Limited Liability Company
Agreement of Crumbs, dated as of May 5, 2011, by and among the members of Crumbs (the “LLC
Agreement”), and 79,900 shares of Series A Voting Preferred Stock of the Company, par value
$0.0001 per share (the “Series A Preferred Stock”) (such Class B Exchangeable Units and
shares of Series A Preferred Stock, the “Granted Securities”) and (B) up to 901,000 Class B
Exchangeable Units and up to 90,100 shares of Series A Preferred Stock, subject to the achievement
of certain performance targets as more fully described herein (the “Contingent Securities”,
and together with the Granted Securities, the “Executive Securities”); and

WHEREAS, in connection with the issuance of Executive Securities hereunder, Bauer Holdings, Inc.
and EHL Holdings LLC (the “Forfeiting Holders”) are entering into an Acknowledgement of
Forfeiture of Securities, dated as of the date hereof, pursuant to which the Forfeiting Holders are
forfeiting a number of Class B Exchangeable Units and shares of Series A Preferred Stock that were
issued to the Forfeiting Holders (and, with respect to Contingent Consideration, that the
Forfeiting Holders have the right to receive in the event that certain performance targets are
achieved) pursuant to that certain Business Combination Agreement equal to the number of Executive
Securities to be issued hereunder, which forfeited securities shall be cancelled by the Company and
Crumbs, as the case may be;

NOW THEREFORE, in consideration of the mutual promises, covenants, representations and warranties
contained herein, and for other good and valuable consideration the receipt and sufficiency of
which is hereby acknowledged, the Parties hereby agree as follows:

1. Issuance of Granted Securities.

(a) Reasonably promptly following the execution of this Agreement, (i) Crumbs will issue to
the Executive 799,000 Class B Exchangeable Units of Crumbs and (ii) the Company will issue to the
Executive 79,900 shares of Series A Preferred Stock. Contemporaneously herewith, the Executive
shall deliver to Crumbs an executed accession agreement to the LLC Agreement indicating the
Executive’s ownership of such Class B Exchangeable Units (the “LLC Agreement Joinder”).

 

 

 

(b) Within thirty (30) days after the Grant Date, the Executive may elect to make an effective
election with the Internal Revenue Service under Section 83(b) of the Code and the regulations
promulgated thereunder, in the form of Exhibit A hereto. Executive hereby agrees to
provide a copy of such form of election to each of the Company and Crumbs.

2. Issuance of Contingent Securities.

(a) Issuance of Contingent Securities to Executive. In addition to the Granted
Securities to be issued pursuant to Section 1(a) above, and solely in the event that any
portion of the Contingency Consideration (as defined in the Business Combination Agreement) becomes
issuable pursuant to the Business Combination Agreement, the Executive shall be entitled to the
Contingent Securities as follows (subject to adjustment pursuant to Section 2(b)):

(i) 300,333.3 Class B Exchangeable Units and 30,033.3 shares of Series A Preferred
Stock in the event that the First Stock Target (as defined in the Business Combination
Agreement) has been achieved; and/or

(ii) 300,333.3 Class B Exchangeable Units and 30,033.3 shares of Series A Preferred
Stock in the event that the Second Stock Target (as defined in the Business Combination
Agreement) has been achieved; and/or

(iii) 300,333.3 Class B Exchangeable Units and 30,033.3 shares of Series A Preferred
Stock in the event that the Third Stock Target (as defined in the Business Combination
Agreement) has been achieved; and/or

(iv) to the extent that not all of the foregoing Stock Targets have been achieved,
450,500 Class B Exchangeable Units and 45,050 shares of Series A Voting Preferred Stock in
the event that the 2013 EBITDA Target (as defined in the Business Combination Agreement) has
been achieved; and/or

(v) to the extent that not all of the foregoing Stock Targets have been achieved,
450,500 Class B Exchangeable Units and 45,050 shares of Series A Voting Preferred Stock in
the event that the 2014 EBITDA Target (as defined in the Business Combination Agreement) has
been achieved; and/or

(vi) any remaining Contingency Securities not otherwise achieved hereunder up to the
Maximum Contingency Securities (as hereinafter defined) in the event that the 2015 EBITDA
Target (as defined in the Business Combination Agreement) has been achieved.

For the avoidance of doubt, the Parties hereby agree, except as required to satisfy any adjustments
pursuant to Section 2(f) upon an Organic Dilution Event (as defined in the Business
Combination Agreement), the Contingent Securities earned under Section 2(a)(i)-(v) shall
not exceed 901,000 Class B Exchangeable Units and 90,100 shares of Series A Preferred Stock in the
aggregate (the “Maximum Contingency Securities”). For the avoidance of doubt, the Parties
hereby further agree that any issuance of Contingent Securities pursuant to this Agreement shall be
in accordance with and subject to each of (i) the obligations of the Companies to issue the
Contingency Consideration (as defined in the Business Combination Agreement), including without
limitation, pursuant to Sections 1.4(b), 1.5, and 1.9 of the Business
Combination Agreement, and (ii) the rights of the Members (as defined in the Business Combination
Agreement, including without limitation, pursuant to Sections 1.4(b), 1.4(c),
1.4(d), 1.5, 1.9 and 1.10 of the Business Combination Agreement,
including the Members’ right to receive such Contingency Consideration, but in no event shall
anything contained in this Agreement or any of the Transaction Documents create for the benefit of
Executive any right, entitlement or privilege to receive Contingent Securities that is superior to
a Member’s right (except as waived) to receive Contingency Consideration pursuant to the terms and
condition set forth in the Business Combination Agreement; provided, that in no event shall
any Member’s waiver of, or failure to exercise, his, her or its rights under the Business
Combination or consent to an amendment, supplement or modification of the Business Combination
Agreement after the date hereof in any way affect the Executive’s right to receive the Contingent
Securities pursuant to this Agreement, unless the Executive provides his prior written consent to
such waiver, amendment, supplement or modification, as applicable.

 

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3. Representations and Warranties of the Executive. In connection with the issuance
of the Executive Securities hereunder, the Executive represents and warrants to the Company and
Crumbs that:

(a) Authorization of Transaction Documents. This Agreement and the other Transaction
Documents to which the Executive is a party have been duly executed and delivered by the Executive
and (assuming the due authorization, execution and delivery by the Company, Crumbs and the other
parties thereto, as the case may be), this Agreement and the other Transaction Documents to which
the Executive is a party constitute the legal, valid and binding obligations of the Executive,
enforceable against the Executive in accordance with their respective terms, subject to applicable
bankruptcy, insolvency, reorganization, moratorium and similar Laws affecting creditors’ rights and
remedies generally, and subject, as to enforceability, to general principles of equity (regardless
of whether enforcement is sought in a proceeding at Law or in equity).

(b) Conflicts; Consents of Third Parties.

(i) None of the execution and delivery by the Executive of this Agreement or the other
Transaction Documents to which the Executive is a party, the consummation of the
transactions contemplated hereby or thereby, or compliance by the Executive with any of the
provisions hereof or thereof, will conflict with, result in any violation of or default
(with or without notice or lapse of time, or both) under, give rise to a right of
termination or cancellation under, require a consent or waiver under, require the payment of
a penalty or increased liabilities or fees or the loss of a benefit under or result in the
imposition of any lien under, any provision of (i) any contract or permit to which the
Executive is a party or by which any of the properties or assets of the Executive are bound;
(ii) any Order applicable to the Executive or by which any of the properties or assets of
the Executive are bound; or (iii) any applicable Law.

(ii) No consent, waiver, approval, Order, permit or authorization of, or declaration or
filing with, or notification to, any Governmental Authority is required on the part of the
Executive in connection with the execution and delivery of this Agreement or the other
Transaction Documents to which the Executive is a party or the compliance by the Executive
with any of the provisions hereof or thereof, or the consummation of the transactions
contemplated hereby or thereby.

 

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(c) Securities Law Matters.

(i) The Executive Securities to be received by the Executive will be acquired by the
Executive for investment only for the Executive’s own account, not as a nominee or agent,
and not with a view to the transfer, sale or distribution of any part thereof in violation
of applicable U.S. federal or state or foreign securities Laws.

(ii) The Executive understands that the offer and sale of the Executive Securities has
not been registered under the Securities Act or any applicable U.S. state or foreign
securities Laws, and that the Executive Securities are being issued in reliance on an
exemption from registration, which exemption depends upon, among other things, the
bona fide nature of the investment intent and the accuracy of the Executive’s
representations as expressed herein.

(iii) The Executive has such knowledge and experience in financial and business matters
as to be capable of evaluating the merits and risks of the Executive’s receipt of the
Executive Securities. The Executive is a sophisticated investor, has relied upon
independent investigations made by Executive and Executive’s representatives, and is making
an independent decision to receive the Executive Securities.

(iv) The Executive has had, prior to his acquisition of the Executive Securities, the
opportunity to ask questions of, and receive answers from, the Company and Crumbs concerning
the terms and conditions of the transactions contemplated hereby and the Executive’s
acquisition of the Executive Securities and to obtain additional information necessary to
verify the accuracy of any information furnished to the Executive.

(v) The Executive is an “accredited investor” as such term is defined in Rule 501 of
the Securities Act.

4. Representations and Warranties of the Company and Crumbs. In connection with the
issuance of the Executive Securities hereunder, each of the Company and Crumbs, severally and not
jointly, represents and warrants to the Executive that:

(a) Organization and Good Standing. The Company is a corporation duly incorporated,
validly existing and in good standing under the Laws of the State of Delaware and has all requisite
corporate power and authority to own, lease and operate its properties and carry on its business.
Crumbs is a limited liability company duly organized, validly existing and in good standing under
the Laws of the State of Delaware and has all requisite limited liability company power and
authority to own, lease and operate its properties and carry on its business.

 

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(b) Authorization of Transaction Documents. Each of the Company and Crumbs has all
requisite power and authority to execute and deliver this Agreement and the other Transaction
Documents to which the Company and/or Crumbs, as applicable, is a party, and to consummate the
transactions contemplated hereby and thereby. The execution and delivery of this Agreement and the
other Transaction Documents to which the Company and/or Crumbs, as applicable, is a party and the
consummation of the transactions contemplated hereby and thereby, have been duly authorized by all
requisite corporate or limited liability company action, as applicable, on behalf of the Company
and/or Crumbs, as the case may be. This Agreement and the other Transaction Documents to which the
Company and/or Crumbs, as applicable, is a party have been duly executed and delivered by each of
the Company and Crumbs, as applicable, and (assuming the due authorization, execution and delivery
by the Executive and the other parties thereto, as the case may be), this Agreement and the other
Transaction Documents to which the Company and/or Crumbs, as applicable, is a party constitutes the
legal, valid and binding obligations of the Company and/or Crumbs, as applicable, enforceable
against such Person in accordance with their respective terms, subject to applicable bankruptcy,
insolvency, reorganization, moratorium and similar Laws affecting creditors’ rights and remedies
generally,
and subject, as to enforceability, to general principles of equity (regardless of whether
enforcement is sought in a proceeding at Law or in equity).

(c) Conflicts; Consents of Third Parties.

(i) None of the execution and delivery by the Company and/or Crumbs of this Agreement
or the other Transaction Documents to which the Company and/or Crumbs, as applicable, is a
party, the consummation of the transactions contemplated hereby or thereby, or compliance by
the Company and/or Crumbs, as applicable, with any of the provisions hereof or thereof will
conflict with, result in any violation of or default (with or without notice or lapse of
time, or both) under, give rise to a right of termination or cancellation under, require a
consent or waiver under, require the payment of a penalty or increased liabilities or fees
or the loss of a benefit under or result in the imposition of any lien under, any provision
of (i) the organizational documents of the Companies; (ii) any contract or permit to which
the Companies or any of their respective Affiliates is a party or by which any of the
properties or assets of the Companies or any of their respective Affiliates are bound; (iii)
any Order applicable to the Companies or any of their respective Affiliates or by which any
of the properties or assets of the Companies or any of their respective Affiliates are
bound; or (iv) any applicable Law.

(ii) No consent, waiver, approval, Order, permit or authorization of, or declaration or
filing with, or notification to, any Governmental Authority is required on the part of the
Companies in connection with the execution and delivery of this Agreement or the other
Transaction Documents to which the Company and/or Crumbs, as applicable, is a party or the
compliance by the Company and/or Crumbs, as applicable, with any of the provisions hereof or
thereof, or the consummation of the transactions contemplated hereby or thereby.

(d) Issuance of Executive Securities.

(i) The shares of (i) Series A Preferred Stock and (ii) Class B Exchangeable Units to
be issued pursuant to this Agreement will be duly authorized, validly issued, fully paid and
non assessable, not subject to or issued in violation of any purchase option, right of first
refusal, preemptive right, subscription right or any similar right under any provision of
the DGCL or the DLLCA, the organizational documents of the Company or Crumbs or any contract
to which the Company or Crumbs is a party or by which the Company or Crumbs is bound and not
subject to preemptive rights created by statute, the organizational documents of the Company
or Crumbs or any agreement to which the Company or Crumbs is a party or is bound, other than
for the Business Combination Agreement (including any agreement entered into by the Company
or Crumbs in connection with the consummation of the transactions contemplated by the
Business Combination Agreement) or as set forth herein.

 

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(ii) Upon delivery of the (i) Series A Preferred Stock and (ii) Class B Exchangeable
Units pursuant to this Agreement, the Executive will have good title to such securities free
and clear of any restrictions on transfer, Encumbrances (other than
any restriction under the Securities Act, or any state “blue sky” securities Laws),
warrants, purchase rights, contracts, assignments, commitments, equities, claims and
demands, other than as set forth herein.

(iii) There are no registration rights (except as set forth in the Existing
Registration Rights Agreement), and there is no voting trust, proxy, rights plan,
anti-takeover plan or other contracts or understandings to which the Company or Crumbs is a
party or by which the Company or Crumbs is bound with respect to any of its capital stock or
equity interests, other than as set forth herein.

(e) Compliance with Laws. Neither the Company, Crumbs nor any of their respective
subsidiaries is in conflict with, or in default or violation of, nor has it received, from March 7,
2008 through the Grant Date, any written notice of any conflict with, or default or violation of,
any applicable Law by which it or any of its property or assets is bound or affected including,
without limitation, consumer protection, insurance or securities Laws.

5. Vesting of Granted Securities. The Granted Securities shall be subject to the
following terms and conditions:

(a) Fifty percent (50%) of the Class B Exchangeable Units that are Granted Securities (the
“First Class B Tranche”) and fifty percent (50%) of the shares of Series A Preferred Stock
that are Granted Securities (the “First Series A Tranche”) shall be fully vested as of the
Grant Date;

(b) Fifty percent (50%) of the Class B Exchangeable Units that are Granted Securities (the
“Second Class B Tranche”) and fifty percent (50%) of the shares of Series A Preferred Stock
that are Granted Securities (the “Second Series A Tranche”) shall vest on the one-year
anniversary of the Grant Date (the “One-Year Anniversary”) subject to the Executive
remaining employed with the Companies through the One-Year Anniversary; provided, that:

(i) upon the Executive’s termination of employment by the Company or Crumbs without
Cause (as defined in the Employment Agreement) or by the Executive for Good Reason (as
defined in the Employment Agreement) prior to the One-Year Anniversary, the Second Class B
Tranche and the Second Series A Tranche shall immediately become fully vested; and

 

6

 

(ii) upon the Executive’s termination of employment with the Companies as a result of
death or Disability (as defined in the Employment Agreement) prior to the One-Year
Anniversary, a portion of the Second Class B Tranche and the Second Series A Tranche shall
immediately become vested (determined by multiplying the amount of Second Class B Tranche or
Second Series A Tranche, as applicable, by a fraction, the numerator of which is the number
of days from the Grant Date through the date of the Executive’s termination and the
denominator of which is 365).

(c) The Second Class B Tranche and the Second Series A Tranche shall immediately become fully
vested upon a “Change of Control” (as defined in the Employment Agreement) prior to the One-Year
Anniversary.

6. Lock-Up.

(a) Lock-up Period. The Executive hereby agrees that, without the prior written
consent of the Company and Crumbs, he: (i) will not, directly or indirectly, offer, sell, agree to
offer or sell, solicit offers to purchase, grant any call option or purchase any put option with
respect to, assign, transfer, pledge, borrow or otherwise dispose of, any Executive Securities
issued pursuant to this Agreement, including, without limitation, any Class B Exchangeable Units or
Series A Preferred Stock received pursuant to this Agreement or Common Stock issuable upon the
exchange thereof (such shares or securities, collectively, the “Lock-up Shares”); (ii) will
not establish or increase any “put equivalent position” or liquidate or decrease any “call
equivalent position” (in each case within the meaning of Section 16 of the Securities Exchange Act
of 1934, as amended, and the rules and regulations promulgated thereunder) with respect to any
Lock-up Shares, or otherwise enter into any swap, derivative or other transaction or arrangement
that transfers to another, in whole or in part, any economic consequence of ownership of any
Lock-up Shares, whether or not such transaction is to be settled by delivery of Lock-up Shares,
other securities, cash or other consideration; or (iii) will not engage in any short selling of any
Lock-up Shares, in each case, for a period commencing on the Grant Date and ending on the earlier
to occur of (i) the first (1st) anniversary of the Grant Date and (ii) the Executive’s termination
of employment by the Company and/or Crumbs without Cause (as defined in the Employment Agreement)
or by the Executive for Good Reason (as defined in the Employment Agreement) (the “Lock-up
Period”). Notwithstanding anything in this Section 6(a) to the contrary, the Executive
may exercise any rights under the Executive Registration Rights Agreement; provided,
however, that no sale of Lock-up Shares by the Executive shall be permitted during the
Lock-up Period. Nothing in this Agreement shall prevent the Executive from making any exchange
permitted by the Exchange and Support Agreement.

(b) Transfer Agent Instructions. The Executive hereby authorizes the Company and/or
Crumbs during the Lock-up Period to cause any transfer agent for the Lock-up Shares to decline to
transfer, and to note stop transfer restrictions on the stock register and other records relating
to, Lock-up Shares for which the Executive is the record holder and, in the case of Lock-up Shares
for which the Executive is the beneficial but not the record holder, agrees during the Lock-Up
Period to cause the record holder to cause the relevant transfer agent to decline to transfer, and
to note stop transfer restrictions on the stock register and other records relating to, such
Lock-up Shares, if such transfer would constitute a violation or breach of this Agreement.

 

7

 

(c) Permitted Transfer. Notwithstanding the foregoing, the Executive may sell or
otherwise transfer Lock-up Shares (i) to immediate family members (including spouses, significant
others, lineal descendants, brothers and sisters), (ii) a family trust, foundation or partnership
established for the exclusive benefit of the Executive, (iii) a charitable foundation controlled by
the Executive or any of his immediate family members or (iv) by will or intestacy to any immediate
family or to a trust, the beneficiaries of which are exclusively the Executive, a member or members
of his immediate family or a charitable foundation controlled by any such persons;
provided, in each such case that the transferee thereof agrees to be bound by the
restrictions set forth herein.

7. Glossary.

(a) Defined Terms. For purpose of this Agreement, the following capitalized terms
have the following meanings:

(i) “Business Combination Agreement” means that certain Business Combination
Agreement, dated as of January 9, 2011, as amended on each of February 18, 2011, March 17,
2011 and April 7, 2011, by and among the Company, 57th Street Merger Sub LLC, a Delaware
limited liability company, Crumbs, the members of Crumbs set forth on the signature pages
thereto, and the representatives of Crumbs and the Members.

(ii) “Employment Agreement” means that certain Employment Agreement, dated as
of the date hereof, by and among the Company, Crumbs and the Executive, as amended or
supplemented from time to time.

(iii) “Exchange and Support Agreement” means that certain Exchange and Support
Agreement, dated as of May 5, 2011, by and among the Company, Crumbs and the Persons set
forth on the signature pages thereof and their Permitted Transferees (as defined therein).

(iv) “Exchange Agreement Joinder” means that certain Accession Agreement to the
Exchange and Support Agreement, dated as of the date hereof, by and among the Company,
Crumbs and the Executive.

(v) “Executive Registration Rights Agreement” means that certain Registration
Rights Agreement, dated as of the date hereof, by and among the Company and the Executive.

(vi) “Existing Registration Rights Agreement” means that certain Registration
Rights Agreement, dated as of May 5, 2011, by and among the Company, the Member Holders, the
Underwriter Holders, the Sponsor and the Expense Holders (each as defined therein).

 

8

 

(vii) “Tax Receivable Agreement” means that certain Tax Receivables Agreement,
dated as May 5, 2011, by and among the Company, Crumbs and each of the other parties thereto
identified as “Members” therein.

(viii) “Tax Receivable Agreement Joinder” means that certain Joinder Agreement
to the Tax Receivable Agreement, dated as of the date hereof, by and among the Company,
Crumbs and the Executive.

(ix) “Transaction Documents” means the Employment Agreement, this Agreement,
the Executive Registration Rights Agreement, the Tax Receivable Agreement Joinder, the
Exchange Agreement Joinder and the LLC Agreement Joinder.

(b) Other Capitalized Terms. Capitalized terms used and not otherwise defined herein
are defined in the Business Combination Agreement and shall have the meanings given to such terms
in the Business Combination Agreement.

8. Miscellaneous.

(a) Fair Market Value. With respect to the Executive Securities, each of the Parties
agrees that the aggregate fair market value for one Class B Exchangeable Unit and 0.1 shares of
Series A Preferred Stock shall equal the closing or last reported price on NASDAQ of a share of
Common Stock for the date of grant (as reported by Bloomberg L.P. or a similar organization or
agency succeeding to its functions of reporting prices).

(b) Notices. Any notices or communication given by any Party hereto to the other
Party shall be given in accordance with section 8 (“Notices”) of the Employment Agreement.

(c) Entire Agreement. This Agreement and the other Transaction Documents contains the
entire understanding of the Parties in respect of its subject matter and supersedes all prior oral
and written agreements and understandings between the Parties with respect to such subject matter.

(d) Amendment; Waiver. This Agreement may not be amended, supplemented, canceled or
discharged, except by written instrument executed by the Executive and the Companies. No failure to
exercise, and no delay in exercising, any right, power or privilege hereunder shall operate as a
waiver thereof. No waiver of any preceding breach of this Agreement shall operate as a waiver of a
succeeding breach of this Agreement.

(e) Binding Effect; Assignment. The rights and obligations of the Companies under
this Agreement shall bind and inure to the benefit of any successor or successors of the Companies
by reorganization, merger or consolidation, or any assignee of all or substantially all of the
business and properties of the Companies. The rights or obligations of the Executive under this
Agreement shall bind and inure to the benefit of the Executive, his heirs, personal representatives
and assigns.

(f) Headings. The headings contained in this Agreement are for reference purposes
only and shall not affect the meaning or interpretation of this Agreement.

 

9

 

(g) Governing Law; Interpretation. This Agreement shall be governed and construed in
accordance with the Laws of the State of New York, without regard to conflicts of laws doctrines.
Any action, suit, proceeding, claim, dispute or controversy concerning this Agreement or the
subject matter thereof shall be brought in the courts of the State of New York, in New York County,
or in the federal courts of the United States within the State and County of New York, to the
exclusive jurisdiction of which courts the Parties hereto hereby agree. Any service of process in
any such action, suit, proceeding, claim, dispute or controversy shall be by delivering the same or
by mailing the same (by registered or certified mail, return receipt requested) to the relevant
addresses set forth in section 9 of the Employment Agreement or to such other addresses as may have
been designated in writing.

(h) Further Assurances. The Companies and the Executive each agree, at any time and
from time to time, to execute, acknowledge, deliver and perform, and/or cause to be executed,
acknowledged, delivered and performed, all such further acts, deeds, assignments, transfers,
conveyances, powers of attorney and/or assurances as may be necessary, and/or proper to carry out
the provisions and/or intent of this Agreement.

(i) Severability. The Companies and the Executive each acknowledge that the terms of
this Agreement are fair and reasonable at the date signed by them. However, in light of the
possibility of a change of conditions or of differing interpretations by a court of what is fair
and reasonable, the Companies and the Executive stipulate as follows: if any one or more of the
terms, provisions, covenants and restrictions of this Agreement shall be determined by a court of
competent jurisdiction to be invalid, void or unenforceable, the remainder of the terms,
provisions, covenants and restrictions of this Agreement shall remain in full force and effect and
shall in no way be affected, impaired or invalidated; further, if any one or more of the provisions
contained in this Agreement shall for any reason be determined by a court of competent jurisdiction
to be excessively broad as to duration, geographical scope, activity or subject, it shall be
construed, by limiting or reducing it, so as to be enforceable to the extent compatible with then
applicable Law.

(j) Counterparts. This Agreement may be executed in one or more counterparts, each of
which shall be deemed an original, and all of which taken together shall constitute a single
agreement.

[Remainder of Page Intentionally Left Blank]

 

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IN WITNESS WHEREOF, the Parties have executed this Securities Grant Agreement on the date
first written above.

	 	 	 	 	 	 	 
	 	 	CRUMBS BAKE SHOP, INC.	 	 
	 
	 	 	 	 	 	 
	 

	 	By:
	 	/s/ John D. Ireland
 

Name: John D. Ireland
	 	 
	 

	 	 	 	Title: CFO	 	 
	 
	 	 	 	 	 	 
	 	 	CRUMBS HOLDINGS LLC	 	 
	 
	 	 	 	 	 	 
	 

	 	By:
	 	/s/ John D. Ireland
 

Name: John D. Ireland
	 	 
	 

	 	 	 	Title: CFO	 	 
	 
	 	 	 	 	 	 
	 	 	EXECUTIVE:	 	 
	 
	 	 	 	 	 	 
	 	 	/s/ Julian R. Geiger	 	 
	 	 	 	 	 
	 	 	Julian R. Geiger	 	 

[SIGNATURE PAGE TO SECURITIES GRANT AGREEMENT]

 

 

 

Exhibit A

November ___, 2011

PROTECTIVE ELECTION TO INCLUDE SECURITIES

 IN GROSS INCOME PURSUANT TO

SECTION 83(b) OF THE INTERNAL REVENUE CODE

On November [_____], 2011 (the “Grant Date”), the undersigned acquired 799,000 shares of
Series A Voting Preferred Stock, par value $0.0001 per share (the “Series A Preferred
Stock”), of Crumbs Bake Shop, Inc., a Delaware corporation (the “Company”), and 79,900
New Crumbs Class B Exchangeable Units (the “Class B Exchangeable Units”, and together with
the Series A Preferred Stock, the “Acquired Securities”) of Crumbs Holdings, LLC, a
Delaware limited liability company (“Crumbs”), subject to certain vesting requirements and
forfeiture provisions.

Pursuant to §83(b) of the Internal Revenue Code (the “Code”) and Treasury Regulation
§1.83-2 promulgated thereunder, the undersigned hereby makes an election, with respect to the
Acquired Securities, to report as taxable income for the calendar year 2011 the excess (if any) of
the value of the Acquired Securities on the Grant Date, over the purchase price thereof.

The following information is supplied in accordance with Treasury Regulation § 1.83-2(e):

1. The name, address and social security number of the undersigned:

Julian R. Geiger

2330 Stotesbury Way

Wellington, Florida 33414

SSN:
 _____ 

2. A description of the property with respect to which the election is being made: 39,950 shares of
Series A Preferred Stock and 399,500 Class B Exchangeable Units.

3. The date on which the Acquired Securities were transferred: November [_____], 2011. The taxable
year for which such election is made: 2011.

4. The restrictions to which the property is subject: Service-based vesting.

5. The fair market value on the Grant Date of the property with respect to which the election is
being made, determined without regard to any lapse restrictions: $[_____].

6. The amount paid or to be paid for such property: $0.00.

* * * * *

 

A-1

 

A copy of this election is being furnished to the Company and Crumbs pursuant to Treasury
Regulation § 1.83-2(e)(7). A copy of this election will be submitted with the 2011 federal income
tax return of the undersigned pursuant to Treasury Regulation § 1.83-2(c).

Dated: November [__], 2011

	 	 	 	 	 
	 

	 	 

Julian R. Geiger
	 	 

 

A-2Exhibit 10.6

Exhibit 10.6

Execution Copy

REGISTRATION RIGHTS AGREEMENT

by and among

CRUMBS BAKE SHOP, INC.

and

JULIAN R. GEIGER

Dated as of November 14, 2011

 

 

 

TABLE OF CONTENTS

	 	 	 	 	 
	 	 	Page	 
	 
	 	 	 	 
	1. RESTRICTIONS AND DEFINITIONS
	 	 	1	 
	 
	 	 	 	 
	1.1 Certain Restrictions
	 	 	1	 
	1.2 Definitions
	 	 	1	 
	 
	 	 	 	 
	2. REGISTRATION RIGHTS
	 	 	4	 
	 
	 	 	 	 
	2.1 Demand Registration
	 	 	4	 
	2.2 Piggy-Back Registration
	 	 	6	 
	2.3 Shelf Registration
	 	 	8	 
	2.4 Underwritten Offerings
	 	 	10	 
	 
	 	 	 	 
	3. REGISTRATION PROCEDURES
	 	 	11	 
	 
	 	 	 	 
	3.1 Filings; Information
	 	 	11	 
	3.2 Obligation to Suspend Distribution
	 	 	15	 
	3.3 Registration Expenses
	 	 	15	 
	3.4 Information
	 	 	16	 
	 
	 	 	 	 
	4. INDEMNIFICATION AND CONTRIBUTION
	 	 	16	 
	 
	 	 	 	 
	4.1 Indemnification by the Company
	 	 	16	 
	4.2 Indemnification by the Selling Holder
	 	 	16	 
	4.3 Conduct of Indemnification Proceedings
	 	 	17	 
	4.4 Contribution
	 	 	17	 
	4.5 State Securities Laws
	 	 	18	 
	4.6 Non-Exclusivity
	 	 	18	 
	4.7 Survival
	 	 	18	 
	 
	 	 	 	 
	5. UNDERWRITING AND DISTRIBUTION
	 	 	18	 
	 
	 	 	 	 
	5.1 Rule 144
	 	 	18	 
	5.2 Due Diligence
	 	 	18	 
	 
	 	 	 	 
	6. MISCELLANEOUS
	 	 	19	 
	 
	 	 	 	 
	6.1 Other Registration Rights
	 	 	19	 
	6.2 Assignment; Assumption
	 	 	19	 
	6.3 Notices
	 	 	20	 
	6.4 Severability
	 	 	20	 
	6.5 Counterparts
	 	 	20	 
	6.6 Entire Agreement
	 	 	21	 
	6.7 Modification and Amendment; Further Assurances
	 	 	21	 
	6.8 Titles and Headings
	 	 	21	 
	6.9 Interpretation
	 	 	21	 
	6.10 Waivers and Extensions
	 	 	21	 
	6.11 Specific Performance; Remedies Cumulative
	 	 	21	 
	6.12 Governing Law
	 	 	21	 
	6.13 Waiver of Trial by Jury
	 	 	22	 
	6.14 Exchange Agreement Matters
	 	 	22	 

 

i

 

REGISTRATION RIGHTS AGREEMENT

THIS REGISTRATION RIGHTS AGREEMENT (this “Agreement”) is entered into as of November 14,
2011, between Crumbs Bake Shop, Inc., formerly known as 57th Street General Acquisition Corp., a
Delaware corporation (the “Company”), and Julian R. Geiger (the “Executive”).

WHEREAS, the Company, Crumbs Holdings LLC, a Delaware limited liability company and non-wholly
owned subsidiary of the Company (“Crumbs”), and the Executive are entering into that
certain Employment Agreement, dated as of the date hereof (the “Employment Agreement”);

WHEREAS, in connection with the Employment Agreement, the Company and the Executive are entering
into that certain Securities Grant Agreement, dated as of the date hereof (the “Securities
Grant Agreement”), pursuant to which the Executive is being issued (i) 799,000 New Crumbs Class
B Exchangeable Units of Crumbs (the “Granted Class B Units”), (ii) 79,900 shares of Series
A Voting Preferred Stock of the Company (the “Series A Preferred Stock”) and hereafter may
be issued (iii) up to 901,000 Class B Exchangeable Units (the “Contingent Class B Units”,
and together with the Granted Class B Units, the “Class B Exchangeable Units”) and up to
90,100 shares of Series A Preferred Stock, subject to the achievement of certain performance
targets as described in the Securities Grant Agreement;

WHEREAS, pursuant to the Employment Agreement and Securities Grant Agreement, the Company has
agreed to grant the Executive the registration rights and other rights set forth in this Agreement;

NOW, THEREFORE, in consideration of the mutual covenants and agreements set forth herein, and for
other good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the parties hereto agree as follows:

1. RESTRICTIONS AND DEFINITIONS.

1.1 Certain Restrictions. The rights set forth in this Agreement with respect to any
Registrable Securities shall be subject to any lock-up agreements applicable to such Registrable
Securities set forth in the Securities Grant Agreement.

1.2 Definitions. Capitalized terms used and not otherwise defined herein shall have
the meanings ascribed thereto in the Business Combination Agreement. The following capitalized
terms used herein have the following meanings:

“Affiliate” means, with respect to any Person, any Person, directly or indirectly, through
one or more intermediaries, controlling, controlled by or under common control with such Person,

“Agreement” means this Agreement, as it may be amended, restated, supplemented, or
otherwise modified from time to time.

“Automatic Shelf Registration Statement” shall mean a Registration Statement filed by the
Company when it is a WKSI and which shall become effective upon filing thereof pursuant to General
Instruction I.D. of Form S-3.

“Business Combination Agreement” means that certain Business Combination Agreement, dated
as of January 9, 2011, by and among the Company, 57th Street Merger Sub LLC, a
Delaware limited liability company, Crumbs, the members of Crumbs set forth on the signature pages
thereto, and the representatives of Crumbs and the Members, as amended from time to time.

 

 

 

“Business Day” means any day on which the principal offices of the Commission in
Washington, D.C. are open to accept filings, or, in the case of determining a date when any payment
is due, any day on which banks are not required or authorized to close in the State of Delaware.

“Class B Exchangeable Units” is defined in the recitals.

“Commission” means the Securities and Exchange Commission, or any other Federal agency then
administering the Securities Act or the Exchange Act.

“Common Stock” means the Common Stock, par value $0.0001 per share, of the Company.

“Company” is defined in the preamble.

“Contingent Class B Units” is defined in the recitals.

“Crumbs” is defined in the recitals.

“Demand Registration” is defined in Section 2.1.1.

“Demanding Holder” is defined in Section 2.1.5.

“Demand Notice” is defined in Section 2.1.1.

“Demand Shelf Takedown Notice” is defined in Section 2.3.4.

“Determination Date” is defined in Section 2.3.2.

“Employment Agreement” is defined in the recitals.

“Exchange Act” means the Securities Exchange Act of 1934, as amended, and the rules and
regulations of the Commission promulgated thereunder, all as the same shall be in effect at the
time.

“Exchange Agreement” means the Exchange and Support Agreement, dated as of May 5, 2011, by
and among the Company, Crumbs and the other parties signatory thereto.

“Executive” is defined in the preamble.

“Existing Registration Rights Agreement” means the Registration Rights Agreement dated May
5, 2011, by and among the Company, the Member Holders (as defined therein), the Sponsor (as defined
therein), the Underwriter Holders (as defined therein) and the Expense Holders (as defined
therein).

“FINRA” means the Financial Industry Regulatory Authority, Inc.

“Follow-On Registration Notice” is defined in Section 2.3.3.

“Follow-On Shelf” is defined in Section 2.3.3.

“Form S-3” is defined in Section 2.3.1.

“Granted Class B Units” is defined in the recitals.

 

2

 

“Holder” means the Executive and any Joining Stockholder permitted by Section 6.2 hereof.

“Holder Indemnified Party” is defined in Section 4.1.

“Indemnified Party” is defined in Section 4.3.

“Indemnifying Party” is defined in Section 4.3.

“Joining Stockholder” is defined in Section 6.2.1.

“Lock-Up Period” is defined in Section 2.4.1.

“Maximum Number of Shares” is defined in Section 2.1.5.

“New Issuer” is defined in Section 6.2.2.

“New Securities” is defined in Section 6.2.2.

“Notices” is defined in Section 6.3.

“Other Demand Holders” is defined in Section 2.1.5.

“Other Holders” is defined in Section 2.3.1.

“Participating Holder” is defined in Section 2.1.1.

“Person” means and includes an individual, a partnership, a joint venture, a corporation, a
limited liability company, a trust, an association, an unincorporated organization, a governmental
authority and any other entity.

“Piggy-Back Registration” is defined in Section 2.2.1.

“Pro Rata” is defined in Section 2.1.5.

“Register,” “Registered” and “Registration” mean a registration effected by
preparing and filing a registration statement or similar document in compliance with the
requirements of the Securities Act, and the applicable rules and regulations promulgated
thereunder, and such registration statement becoming effective.

“Registrable Securities” means the following securities issued or issuable by the Company
from time to time, namely: (i) any shares of Common Stock issued or issuable upon the exchange of
any Granted Class B Units, (ii) upon their issuance pursuant to the provisions of the Securities
Grant Agreement, any shares of Common Stock issued or issuable upon the exchange of any Contingent
Class B Units and (iii) any securities issued or issuable with respect to such Registrable
Securities by way of a split, dividend, or other division of securities, or in connection with a
combination of securities, conversion, exchange, replacement, recapitalization, merger,
consolidation, or other reorganization or otherwise, in each case held or beneficially owned by the
Holder or any other Person or Persons; provided, that such Registrable Securities shall
cease to be or shall not be considered Registrable Securities (a) upon the sale of such Registrable
Securities pursuant to a Registration Statement or Rule 144 under the Securities Act (or any
similar provision then in force) (“Rule 144”), (b) upon repurchase by the Company, (c) with
respect to the Registrable Securities held by a Person, when such Person is permitted to sell such
Registrable Securities under 144(b)(1), or (d) when they otherwise cease to be outstanding.

 

3

 

“Registration Statement” means a registration statement filed by the Company with the
Commission in compliance with the Securities Act and the rules and regulations promulgated
thereunder for a public offering and sale of equity securities, or securities or other obligations
exercisable or exchangeable for, or convertible into, equity securities (other than a registration
statement on Form S-4 or Form S-8, or their successors, or any registration statement covering only
securities proposed to be issued in exchange for securities or assets of another entity).

“Securities Act” means the Securities Act of 1933, as amended, and the rules and
regulations of the Commission promulgated thereunder, all as the same shall be in effect at the
time.

“Securities Grant Agreement” is defined in the recitals.

“Selling Holder” is defined in Section 4.1.

“Series A Preferred Stock” is defined in the recitals.

“Shelf Demand Notice” is defined in Section 2.3.1.

“Shelf Registration” is defined in Section 2.3.1.

“Underwriter” means a securities dealer registered under the Exchange Act who purchases any
Registrable Securities as principal in an underwritten offering and not as part of such dealer’s
market-making activities.

“Underwritten Offering” is defined in Section 2.4.1.

“Underwritten Shelf Takedown” is defined in Section 2.3.4.

“WKSI” means a “well-known seasoned issuer” as defined in Rule 405 under the Securities
Act.

2. REGISTRATION RIGHTS.

2.1 Demand Registration.

2.1.1 Request for Registration. At any time beginning six (6) months after the date
hereof, the Holder may, subject to the provisions of this Agreement, the Employment Agreement and
the Securities Grant Agreement, make a written demand (a “Demand Notice”) that the Company
effect the registration under the Securities Act for resale of any or all of the Registrable
Securities held or beneficially owned by the Holder (a “Demand Registration”), which Demand
Notice shall specify (i) the type and number of Registrable Securities proposed to be registered;
(ii) the intended method or methods and plan of disposition thereof, including whether such
requested registration is to involve an underwritten offering; and (iii) the proposed date that
such registration shall be effective; provided, however, that such proposed date
shall be at least ninety (90) days after the date such notice has been delivered to the Company
unless the Company permits a shorter notice period. The Company will notify all holders of
Registrable Securities who have piggyback registration rights that are then exercisable under the
Existing Registration Rights Agreement of the demand initiated by the Holder, and each such holder
who wishes to include all or a portion of its Registrable Securities in the Demand Registration
(each such holder including Registrable Securities in such registration, a “Participating
Holder”) shall so notify the Company within fifteen (15) days after the receipt by the holder
of the notice from the Company. Upon any such request, the Participating Holders shall be entitled
to have their Registrable Securities included in the Demand Registration, subject to Section 2.1.5.
and the provisos set forth in Section 3.1.1.

 

4

 

2.1.2 Number of Demand Registrations. The Company shall not be obligated to effect
more than two (2) Demand Registrations (not counting Shelf Registrations (except for Underwritten
Shelf Takedowns) or Piggyback Registrations) at the request of the Holder in accordance with
Section 2.1.

2.1.3 Effective Registration. A registration will not count as a Demand Registration
until the Registration Statement filed with the Commission with respect to such Demand Registration
has
been declared effective and the Company has complied with all of its obligations under this
Agreement with respect thereto; provided, however, that if, after such Registration
Statement has been declared effective, the offering of Registrable Securities pursuant to a Demand
Registration is interfered with by any stop order or injunction of the Commission or any other
governmental agency or court, the Registration Statement with respect to such Demand Registration
will be deemed not to have been declared effective, unless and until (i) such stop order or
injunction is removed, rescinded or otherwise terminated, and (ii) the Holder thereafter elects to
continue the offering; provided, further, that the Company shall not be obligated
to file a second Registration Statement until a Registration Statement that has been filed is
counted as a Demand Registration or is terminated.

2.1.4 Underwritten Offering. With respect to a Demand Registration, if the Holder so
elects and so advises the Company as part of its Demand Notice, the offering of such Registrable
Securities pursuant to such Demand Registration shall be in the form of an underwritten offering.
In such event, the right of the Holder to include its Registrable Securities in such registration
shall be conditioned upon the Holder’s participation in such underwriting and the inclusion of the
Holder’s Registrable Securities in the underwriting. If the Holder proposes to distribute its
Registrable Securities through such underwriting, the Holder shall enter into an underwriting
agreement in customary form with the Underwriter or Underwriters selected for such underwriting by
the Holder.

2.1.5 Reduction of Offering. If the managing Underwriter or Underwriters for a Demand
Registration that is to be an underwritten offering advises the Company and the Holder in writing
that the dollar amount or number of shares of Registrable Securities which the Holder and the
Participating Holders desire to sell, taken together with all securities which the Company desires
to sell and the securities, if any, as to which registration has been requested pursuant to written
contractual piggy-back registration rights held by other stockholders of the Company who desire to
sell, exceeds the maximum dollar amount or maximum number of shares that can be sold in such
offering without adversely affecting the proposed offering price, the timing, the distribution
method, or the probability of success of such offering (such maximum dollar amount or maximum
number of shares, as applicable, the “Maximum Number of Shares”), then the Company shall
include in such registration: (i) first, the Registrable Securities as to which Demand
Registration has been requested by the Holder (the “Demanding Holder”) and any other holder
of Registrable Securities who has demand registration rights that are then exercisable pursuant to
the Existing Registration Rights Agreement (the “Other Demand Holders”) (as determined pro
rata in accordance with the number of Registrable Securities that the Demanding Holder and the
Other Demand Holders have requested be included in such registration, regardless of the number of
shares held or beneficially owned by each of the Demanding Holder and the Other Demand Holders
(such proportion is referred to herein as “Pro Rata”)), (ii) second, to the extent
that the Maximum Number of Shares has not been reached under the foregoing clause (i), the Sponsor
Shares, Insider Shares and Expense Shares (each as defined in the Existing Registration Rights
Agreement) that the holders of such shares desire to include in such offering that can be sold
without exceeding the Maximum Number of Shares (determined Pro Rata); (iii) third, to the
extent that the Maximum Number of Shares has not been reached under the foregoing clauses (i) and
(ii), the securities that the Company desires to sell that can be sold without exceeding the
Maximum Number of Shares; and (iv) fourth, to the extent that the Maximum Number of Shares
has not been reached under the foregoing clauses (i), (ii) and (iii), the securities for the
account of other Persons that the Company is obligated to register pursuant to written contractual
piggy-back registration rights held by other stockholders of the Company (other than the Sponsor
(as defined in the Existing Registration Rights Agreement)) and that can be sold without exceeding
the Maximum Number of Shares.

 

5

 

2.1.6 Withdrawal. Pursuant to a written request, the Demanding Holder may, at any
time prior to the effective date of the Registration Statement relating to any requested
registration, withdraw its Registrable Securities from a requested registration, without liability
to the withdrawing
Demanding Holder. If all Registrable Securities are so withdrawn, the Company shall cease all
efforts to effect such registration upon such request, without liability to the Demanding Holder.
If the Demanding Holder withdraws from a proposed offering relating to a Demand Registration, then
such registration shall not count as a Demand Registration for the purposes of Section 2.1.
Notwithstanding any such withdrawal, the Company shall pay all expenses incurred by the Demanding
Holder in connection with such Demand Registration as provided in Section 3.3.

2.2 Piggy-Back Registration.

2.2.1 Piggy-Back Rights. If at any time the Company proposes to file a Registration
Statement under the Securities Act with respect to any offering of equity securities, or securities
or other obligations exercisable or exchangeable for, or convertible into, equity securities, by
the Company for its own account or for security holders of the Company for their account (or by the
Company and by security holders of the Company including, without limitation, pursuant to Sections
2.1 or 2.3), other than a Registration Statement filed on Forms S-4 or S-8, or successor forms, and
other than an amendment to, or replacement registration statement covering the securities
registered on, the Registration Statement on Form S-3 filed by the Company on July 8, 2011, and as
thereafter amended, registering shares for issuance in acquisitions or pursuant to equity incentive
plans, then the Company shall (x) give written notice of such proposed filing to the Holder as soon
as practicable but in no event less than ten (10) Business Days before the anticipated filing date,
which notice shall describe the amount and type of securities to be included in such offering, the
intended method(s) of distribution, and the name of the proposed managing Underwriter or
Underwriters, if any, of the offering, and (y) offer to the Holder in such notice the opportunity
to register the sale of such number of shares of Registrable Securities as the Holder may request
in writing within five (5) Business Days following receipt of such notice (a “Piggy-Back
Registration”). The Company shall cause such Registrable Securities to be included in such
registration and shall cause the managing Underwriter or Underwriters of a proposed underwritten
offering to offer the Registrable Securities requested to be included in a Piggy-Back Registration
on the same terms and conditions as the Common Stock or any similar securities of the Company and
to permit the sale or other disposition of such Registrable Securities in accordance with the
intended method(s) of distribution thereof. If the Holder proposes to distribute its securities
through a Piggy-Back Registration that involves an Underwriter or Underwriters, the Holder shall
enter into an underwriting agreement in customary form with the Underwriter or Underwriters
selected for such Piggy-Back Registration.

2.2.2 Reduction of Offering. If the managing Underwriter or Underwriters for a
Piggy-Back Registration that is to be an underwritten offering advises the Company and the Holder
in writing that it has determined in good faith that the dollar amount or number of securities
which the Company desires to sell, taken together with the Registrable Securities as to which
registration has been requested under this Section 2.2, and the securities, if any, as to which
registration has been requested pursuant to the written contractual piggy-back registration rights
of other stockholders of the Company, exceeds the Maximum Number of Shares, then the Company shall
include in any such registration:

(a) If the registration is undertaken for the Company’s account: (i) first, the
securities that the Company desires to sell that can be sold without exceeding the Maximum Number
of Shares; (ii) second, to the extent that the Maximum Number of Shares has not been
reached under the foregoing clause (i), the Common Stock or other securities, if any, comprised of
Registrable Securities held by the Holder and Other Demand Holders as to which registration has
been requested, that can be sold without exceeding the Maximum Number of Shares (as determined Pro
Rata); (iii) third, to the extent that the Maximum Number of Shares has not been reached
under the foregoing clauses (i) and (ii), the Registrable Securities held by other holders of
Registrable Securities (as determined Pro Rata); and (iv) fourth, to the extent that the
Maximum Number of Shares has not been reached under the foregoing clauses (i), (ii) and (iii), the
Common Stock or other securities for the account of other Persons that the
Company is obligated to register pursuant to written contractual piggy-back registration
rights with such Persons and that can be sold without exceeding the Maximum Number of Shares.

 

6

 

(b) If the registration is undertaken for the Holder’s account other than pursuant to a Demand
Registration as to which Section 2.1.5 applies: (i) first, the securities that the Holder
and the Other Demand Holders desire to sell that can be sold without exceeding the Maximum Number
of Shares (as determined Pro Rata); (ii) second, to the extent that the Maximum Number of
Shares has not been reached under the foregoing clause (i), the Common Stock or other securities,
if any, comprised of Registrable Securities as to which registration has been requested by the
Company, that can be sold without exceeding the Maximum Number of Shares and (iii) third,
to the extent that the Maximum Number of Shares has not been reached under the foregoing clauses
(i) and (ii), the Common Stock or other securities for the account of other Persons that the
Company is obligated to register pursuant to written contractual piggy-back registration rights
with such Persons and that can be sold without exceeding the Maximum Number of Shares.

(c) If the registration is a “demand” registration undertaken at the demand of Persons other
than the Holder, (i) first, among the Common Stock or other securities, if any, comprised
of such securities pursuant to the applicable demand registration, all the Registrable Securities
held by the Holder and the Other Demand Holders as to which registration has been requested
pursuant to the applicable written contractual piggy-back registration rights of such security
holders that can be sold without exceeding the Maximum Number of Shares (determined Pro Rata); (ii)
second, to the extent that the Maximum Number of Shares has not been reached under the
foregoing clause (i), the securities that the Company desires to sell that can be sold without
exceeding the Maximum Number of Shares; and (iii) third to the extent that the Maximum
Number of Shares has not been reached under the foregoing clauses (i) and (ii), the securities for
the account of other Persons that the Company is obligated to register pursuant to written
contractual piggy-back registration rights with such Persons and that can be sold without exceeding
the Maximum Number of Shares.

2.2.3 Withdrawal. The Holder may elect to withdraw the Holder’s request for inclusion
of Registrable Securities in any Piggy-Back Registration by giving written notice to the Company of
such request to withdraw prior to the effectiveness of the Registration Statement. The Company
(whether on its own determination or as the result of a withdrawal by Persons making a demand
pursuant to written contractual obligations) may withdraw a Registration Statement with respect to
a Piggy Back Registration at any time prior to the effectiveness of such Registration Statement
upon giving written notice to the participating holders of Registrable Securities;
provided, that such withdrawal will be without prejudice to the right of the Holder to
immediately request that such registration be effected as a Demand Registration under Section 2.1
to the extent permitted thereunder. Notwithstanding any such withdrawal, the Company shall pay all
expenses incurred by the Holder in connection with such Piggy-Back Registration as provided in
Section 3.3.

 

7

 

2.3 Shelf Registration.

2.3.1 Shelf Registration Rights. At any time beginning six (6) months after the date
hereof, the Holder may request in writing (the “Shelf Demand Notice”) that the Company
register for resale any or all of Registrable Securities held or beneficially owned by the Holder
in an offering to be made pursuant to Rule 415 under the Securities Act (or any similar rule that
may be adopted by the SEC covering such Registrable Securities) (a “Shelf Registration”) by
filing a shelf registration statement on Form S-3 or any similar short-form registration which may
be available at such time (“Form S-3”) or, if Form S-3 is not available, on any other
appropriate form. If Form S-3 is not available, the Company shall use its commercially reasonable
efforts to convert any Shelf Registration that is on a Form S-1 (including any Follow-On Shelf) to
a Registration Statement on Form S-3 as soon as practicable after the Company
is eligible to use Form S-3. Upon receiving a Shelf Demand Notice, the Company will promptly
give written notice of the proposed Shelf Registration to all holders of Registrable Securities
with piggyback rights which allow such holder to include securities on such registration statement
(“Other Holders”), and each such Other Holder who wishes to include all or a portion of
such holder’s Registrable Securities in the Shelf Registration shall so notify the Company within
ten (10) Business Days after the receipt by such Other Holder of the notice from the Company. The
Company shall use commercially reasonable efforts to effect such Shelf Registration by filing a
Form S-3 or such other appropriate form, if applicable, as soon as practicable, and effect the
registration of all or such portion of the Holder’s Registrable Securities as are specified in such
request, together with all or such portion of the Registrable Securities or other securities of the
Company, if any, or any Other Holders joining in such request as are specified in a written request
given within thirty (30) days after receipt of such written notice from the Company;
provided, however, that the Company shall not be obligated to effect any such
registration pursuant to this Section 2.3.1 if the holders of the Registrable Securities, together
with the holders of any other securities of the Company entitled to inclusion in such registration,
propose to register Registrable Securities and such other securities (if any) at any aggregate
price to the public of less than $1,000,000. Except for Underwritten Shelf Takedowns effected
pursuant to Section 2.3.4 as provided below, Shelf Registrations shall not be counted as Demand
Registrations effected pursuant to Section 2.1. If any Registrable Securities remain issued and
outstanding after three (3) years following the initial effective date of such Shelf Registration,
the Company shall, prior to the expiration of such Shelf Registration, file a new Shelf
Registration covering such Registrable Securities and shall thereafter use its commercially
reasonable efforts to cause to be declared effective as promptly as practical, such new Shelf
Registration. The Company shall use its commercially reasonable efforts to maintain the
effectiveness of the Shelf Registration in accordance with the terms hereof for so long as any
Registrable Securities remain issued and outstanding.

2.3.2 Automatic Shelf Registration. Upon the Company becoming a WKSI, the Company
shall (i) give written notice to the Holder as promptly as practicable but in no event later than
twenty (20) days thereafter, and such notice shall describe, in reasonable detail, the basis on
which Company has become a WKSI, and (ii) use commercially reasonable efforts to register, under an
Automatic Shelf Registration Statement, the sale of all of the Registrable Securities in accordance
with the terms of this Agreement. The Company shall use commercially reasonable efforts to file
such Automatic Shelf Registration Statement as promptly as practicable and to cause such Automatic
Shelf Registration Statement to remain effective thereafter until there are no longer any
Registrable Securities registered on such Automatic Shelf Registration Statement. At any time after
the filing of an Automatic Shelf Registration Statement by the Company, if the Company is no longer
a WKSI (the “Determination Date”), within twenty (20) days after such Determination Date,
the Company shall (A) give written notice thereof to the Holder and (B) file a Registration
Statement on an appropriate form (or a post-effective amendment converting the Automatic Shelf
Registration Statement to an appropriate form) covering all of the Registrable Securities in
accordance with the terms of this Agreement, and use commercially reasonable efforts to have such
Registration Statement declared effective as promptly as practicable after the date the Automatic
Shelf Registration Statement is no longer useable by the Holder to sell its Registrable Securities.

 

8

 

2.3.3 Additional Selling Stockholders and Additional Registrable Securities.

(a) If the Company is not a WKSI within twenty (20) days after a written request by the Holder
to register for resale any additional Registrable Securities held or beneficially owned by the
Holder, the Company shall file a Registration Statement substantially similar to the Shelf
Registration then effective, if any (each, a “Follow-On Shelf”), to register for resale
such Registrable Securities. The Company shall give written notice (the “Follow-On Registration
Notice”) of the filing of the Follow-On Shelf at least seven (7) days prior to filing the
Follow-On Shelf to the Holder, if its
Registrable Securities are not already the subject of a Shelf Registration, and shall include
in such Follow-On Shelf all Registrable Securities with respect to which Company has received
written requests for inclusion therein within ten (10) days after sending the Follow-On
Registration Notice. Notwithstanding the foregoing, the Company shall not be required to file a
Follow-On Shelf if (x) the aggregate amount of Registrable Securities requested to be registered on
such Follow-On Shelf by the Holder that have not yet been registered represents less than
$1,000,000, or (y) the Company has filed a Follow-On Shelf in the prior ninety (90) days. The
Company shall use commercially reasonable efforts to cause such Follow-On Shelf to be declared
effective as promptly as practicable and in any event within sixty (60) days of filing such
Follow-On Shelf. Any Registrable Securities requested to be registered pursuant to this Section
2.3.3 that have not been registered on a Shelf Registration at the time the Follow-On Shelf is
filed shall be registered pursuant to such Follow-On Shelf.

(b) If the Company is a WKSI, within five (5) Business Days after a written request by the
Holder to register for resale any additional Registrable Securities owned by the Holder, the
Company shall make all necessary filings to include such Registrable Securities in the Automatic
Shelf Registration Statement filed pursuant to Section 2.3.2.

(c) If a Shelf Registration pursuant to Form S-3 or Automatic Shelf Registration Statement
filed pursuant to Section 2.3 is effective, within five (5) Business Days after written request
therefor by the Holder, the Company shall file a prospectus supplement or current report on Form
8-K to add the Holder as a selling stockholder in such Shelf Registration pursuant to Form S-3 or
Automatic Shelf Registration Statement to the extent permitted under the rules and regulations
promulgated by the Commission.

2.3.4 Requests for Underwritten Shelf Takedowns. At any time and from time to time
after a Shelf Registration filed pursuant to Section 2.3 has been declared effective by the
Commission, the Holder may, if participating in any Shelf Registration, request to sell all or any
portion of its Registrable Shares in an underwritten offering that is registered pursuant to the
Shelf Registration, (each, an “Underwritten Shelf Takedown”); provided, that in the
case of each such Underwritten Shelf Takedown, the Holder will be entitled to make such demand only
if the total offering price of the Registrable Securities to be sold in such offering (including
piggyback shares and before deduction of underwriting discounts) is reasonably expected to exceed,
in the aggregate, $1,000,000. An Underwritten Shelf Takedown shall count against the allocation of
Demand Registrations set forth in Section 2.1.2. All requests for Underwritten Shelf Takedowns
shall be made by giving written notice to the Company (the “Demand Shelf Takedown Notice”)
at least 15 days prior to the proposed date of such Underwritten Shelf Takedown. Each Demand Shelf
Takedown Notice shall specify (i) the type and number of Registrable Securities proposed to be sold
in the Underwritten Shelf Takedown; and (ii) the intended method or methods and plan of disposition
thereof. In such event, the right of any holder to include its Registrable Securities in such
Underwritten Shelf Takedown shall be conditioned upon such holder’s participation in such
underwriting and the inclusion of such holder’s Registrable Securities in the underwriting. All
holders proposing to distribute their Registrable Securities through such Underwritten Shelf
Takedown shall enter into an underwriting agreement in customary form with the Underwriter or
Underwriters selected for such underwriting by the Holder.

 

9

 

2.3.5 Reduction of Offering. If the managing Underwriter or Underwriters for an
Underwritten Shelf Takedown advise the Company and the Holder in writing that the dollar amount or
number of shares of Registrable Securities which the Holder desires to sell, taken together with
all securities which the Company desires to sell and the securities, if any, as to which
registration has been requested pursuant to written contractual piggy-back registration rights held
by other stockholders of the Company who desire to sell, exceeds the Maximum Number of Shares then
the Company shall include in such Underwritten Shelf Takedown: (i) first, the Registrable
Securities as to which an Underwritten Shelf
Takedown has been requested by the Holder or any Other Demand Holder that can be sold without
exceeding the Maximum Number of Shares (as determined Pro Rata); (ii) second, to the extent
that the Maximum Number of Shares has not been reached under the foregoing clause (i), the
securities that the Company desires to sell that can be sold without exceeding the Maximum Number
of Shares; and (iii) third, to the extent that the Maximum Number of Shares has not been
reached under the foregoing clauses (i) and (ii), the securities for the account of other Persons
that the Company is obligated to register pursuant to written contractual piggy-back registration
rights held by other stockholders of the Company and that can be sold without exceeding the Maximum
Number of Shares.

2.3.6 Withdrawal. The Holder may elect to withdraw its request for inclusion of
Registrable Securities in any Shelf Registration or Underwritten Shelf Takedown, by giving written
notice to the Company of such request to withdraw prior to the effectiveness of the Registration
Statement. If holders of Registrable Securities holding or beneficially owning at least a majority
in interest of the Registrable Securities included in a Shelf Registration withdraw from the Shelf
Registration, the Company shall cease all efforts to effect such registration upon such request,
without liability to the Holder. If holders of Registrable Securities requesting an Underwritten
Shelf Takedown holding or beneficially owning at least a majority in interest of the Registrable
Securities included in a such Underwritten Shelf Takedown withdraw from the Underwritten Shelf
Takedown then such registration shall not count as a Demand Registration for the purposes of
Section 2.1.2. Notwithstanding any such withdrawal, the Company shall pay all expenses incurred by
the Holder in connection with such Shelf Registration as provided in Section 3.3.

2.4 Underwritten Offerings.

2.4.1 Holders of Registrable Securities. In connection with any underwritten public
offering of equity securities of the Company (an “Underwritten Offering”) as to which the
Holder is included as a selling holder, if requested by the managing Underwriter for such
Underwritten Offering, the Holder agrees to enter into a lock-up agreement, in addition to any
other lock-up agreement then in effect with respect to Registrable Securities, containing customary
restrictions on transfers of equity securities of the Company (except with respect to such
securities as are proposed to be offered pursuant to the Underwritten Offering), or any securities
convertible into or exchangeable or exercisable for such securities, for a period not greater than
seven (7) days prior to and ninety (90) days after the date of pricing of such Underwritten
Offering (subject to extension in connection with any earnings release or other release of material
information pursuant to FINRA Rule 2711(f) to the extent applicable) (the “Lock-Up
Period”); provided, that the Holder shall not be subject to the provisions hereof
unless the Company’s directors, officers, and any other Persons participating in such offering
shall have signed lock-up agreements containing substantially similar terms with the managing
Underwriter and if any such Person shall be subject to a shorter lock-up period, receives more
advantageous terms relating to the Lock-Up Period or receives a waiver of its lock-up period from
the Company or an Underwriter, then the Lock-Up Period shall be such shorter period, on such more
advantageous terms and shall receive the benefit of that waiver; provided, further,
that nothing herein will prevent (i) the Holder, to the extent that it is a partnership, limited
liability company or corporation, from making a distribution of Registrable Securities to the
partners, members or stockholders thereof or a transfer to an Affiliate that is otherwise in
compliance with the applicable securities laws, so long as such distributees or transferees agree
to be bound by the restrictions set forth in this Section 2.4, (ii) the exercise, exchange or
conversion of any security exercisable or exchangeable for, or convertible into, Common Stock;
provided, that the Common Stock issued upon such exercise or conversion shall be subject to
the restrictions set forth in this Section 2.4. The provisions of this Section 2.4 will no longer
apply to the Holder once such Person ceases to hold Registrable Securities.

 

10

 

2.4.2 Company. In connection with any Underwritten Offering filed pursuant to this
Agreement which includes the Holder as a selling holder (other than an Underwritten Offering under
Section 2.2 as to which Registration was initiated by the Company and in which the Company sells
any of its securities), if requested by the managing Underwriter for such Underwritten Offering,
the Company shall not effect any public sale or distribution of its equity securities, or any
securities convertible into or exchangeable or exercisable for such securities (except with respect
to such securities as are proposed to be offered pursuant to such Underwritten Offering or pursuant
to registrations on Form S-8 or Form S-4 under the Securities Act), during the seven (7) days prior
to and the ninety (90) day period beginning on the date of pricing of such Underwritten Offering or
such shorter period as is requested by such managing Underwriter (subject to extension in
connection with any earnings release or other release of material information pursuant to FINRA
Rule 2711(f) to the extent applicable).

3. REGISTRATION PROCEDURES.

3.1 Filings; Information. Whenever the Company is required to effect the registration
of any Registrable Securities pursuant to Section 2, the Company shall use commercially reasonable
efforts to effect the registration and sale of such Registrable Securities in accordance with the
intended method(s) of distribution thereof as expeditiously as practicable, and in connection with
any such request:

3.1.1 Filing Registration Statement. The Company shall use commercially reasonable
efforts to, within forty-five (45) days after receipt of a request for a Demand Registration
pursuant to Section 2, prepare and file with the Commission a Registration Statement on any form,
for which the Company then qualifies and which counsel for the Company shall deem appropriate (to
the extent that the Registration Statement is a Form S-1, Company shall use its commercially
reasonable efforts to convert such Registration Station to a Registration Statement on Form S-3 as
soon as practicable after the Company is eligible to use Form S-3) and which form shall be
available for the sale of all Registrable Securities to be registered thereunder in accordance with
the intended method(s) of distribution thereof, and shall use its commercially reasonable efforts
to cause such Registration Statement to become effective as of the proposed date of effectiveness
or as soon as practical thereafter and use its commercially reasonable efforts to keep it effective
until all Registrable Securities to which such Demand Registration relates have been disposed, up
to a maximum of 180 days (extended by any period during which a stop order or injunction of the
Commission or any other governmental agency or court is in effect); provided,
however, that the Company shall have the right to defer any Demand Registration for the
shortest possible period of time (which such period may not be extended or renewed), up to sixty
(60) days and any Piggy-Back Registration for such period as may be applicable to deferment of any
demand registration to which such Piggy-Back Registration relates, in each case if the Company
shall furnish to the Holder a certificate signed by the Chairman of the Board of Company stating
that, in the good faith judgment of the Board of Directors of the Company, it would be materially
detrimental to the Company and its stockholders for such Registration Statement to be effected
prior to the expiration of such period. The combined postponement periods relating to all Demand
Registrations in any twelve (12)-month period shall not exceed ninety (90) days. In determining
whether the combined postponement periods have exceeded ninety (90) days pursuant to the preceding
sentence, the postponement periods of all Demand Registrations shall be counted separately, even if
they overlap.

 

11

 

3.1.2 Copies. The Company shall, as far in advance as practicable but at least five
(5) days prior to filing a Registration Statement or prospectus, or any amendment or supplement
thereto, furnish without charge to the Holder and the Holder’s legal counsel, copies of such
Registration Statement as proposed to be filed, each amendment and supplement to such Registration
Statement (in each case including all exhibits thereto and documents incorporated by reference
therein), the prospectus included in such Registration Statement (including each preliminary
prospectus), and such other
documents as the Holder or the Holder’s legal counsel may request in order to facilitate the
disposition of the Registrable Securities owned by the Holder.

3.1.3 Amendments and Supplements. The Company shall, as promptly as practicable,
prepare and file with the Commission such amendments, including post-effective amendments, and
supplements to such Registration Statement and the prospectus used in connection therewith as may
be necessary to keep such Registration Statement effective and in compliance with the provisions of
the Securities Act until all Registrable Securities and other securities covered by such
Registration Statement have been disposed of in accordance with the intended method(s) of
distribution set forth in such Registration Statement or such securities have been withdrawn or for
any other reason, including but not limited to the filing of a post-effective amendment or
supplement to conduct any underwritten shelf takedown.

3.1.4 Notification. After the filing of a Registration Statement, the Company shall
promptly, and in no event more than two (2) Business Days after such filing, notify the Holder of
such filing, and shall further notify the Holder promptly and confirm such advice in writing in all
events within two (2) Business Days of the occurrence of any of the following: (i) when such
Registration Statement becomes effective; (ii) when any post-effective amendment to such
Registration Statement becomes effective; (iii) the issuance or threatened issuance by the
Commission of any stop order (and the Company shall take all actions required to prevent the entry
of such stop order or to remove it if entered); and (iv) any request by the Commission for any
amendment or supplement to such Registration Statement or any prospectus relating thereto or for
additional information or of the occurrence of an event requiring the preparation of a supplement
or amendment to such prospectus so that, as thereafter delivered to the purchasers of the
securities covered by such Registration Statement, such prospectus will not contain an untrue
statement of a material fact or omit to state any material fact required to be stated therein or
necessary to make the statements therein not misleading, and promptly make available to the Holder
any such supplement or amendment. In the case where the Company, in its sole discretion, believes
that a confidentiality agreement is reasonably necessary, the Company shall not be obligated to
provide to the Holder any information under this Section 3.1.4 until it receives an executed copy
of a confidentiality agreement, in form reasonably requested by the Company, from the Holder.

3.1.5 State Securities Laws Compliance. The Company shall use its commercially
reasonable efforts to (i) register or qualify the Registrable Securities covered by the
Registration Statement under such securities or “blue sky” laws of such jurisdictions in the United
States as the Holder (in light of its intended plan of distribution) may request, and promptly
notify the Holder of the receipt of any notification with respect to the suspension of the
qualification of Registrable Securities for sale or offer in any such jurisdiction, and (ii) take
such action necessary to cause such Registrable Securities covered by the Registration Statement to
be registered with or approved by such other governmental authorities as may be necessary by virtue
of the business and operations of the Company and do any and all other acts and things that may be
necessary or advisable to enable the Holder to consummate the disposition of such Registrable
Securities in such jurisdictions; provided, however, that the Company shall not be
required to qualify generally to do business in any jurisdiction where it would not otherwise be
required to qualify but for this paragraph or subject itself to taxation in any such jurisdiction.

 

12

 

3.1.6 Underwriting. The Company shall (i) enter into customary agreements (including,
if applicable, an underwriting agreement in customary form), which agreements may contain such
representations and warranties and covenants by the Company and such other terms and provisions as
are customarily contained in underwriting agreements with respect to secondary distributions,
including indemnification and contribution provisions substantially to the effect and to the extent
provided in Section 4, and agreements as to the provision of opinions of counsel and accountants’
letters to the effect and to the extent provided in Section 3.1.9, and (ii) take such other actions
as are reasonably
required in order to expedite or facilitate the disposition of such Registrable Securities.
The holders of Registrable Securities on whose behalf the Registrable Securities are to be
distributed by such Underwriters shall be parties to any such underwriting agreement, the
representations, warranties and covenants of the Company in any underwriting agreement which are
made to or for the benefit of any Underwriters, to the extent applicable, shall also be made to and
for the benefit of the holders of Registrable Securities included in such registration statement,
and any or all of the conditions precedent to the obligations of such Underwriters under such
underwriting agreement shall be conditions precedent to the obligations of such holders of
Registrable Securities. The Holder shall not be required in any such underwriting agreement to make
any representations or warranties to or agreements with the Company or the Underwriters other than
representations, warranties or agreements regarding the Holder’s intended method of distribution
and any other representations required by law.

3.1.7 Cooperation. The principal executive officer of the Company, the principal
financial officer of the Company, the principal accounting officer of the Company and all other
officers and members of the management of the Company shall cooperate fully in any offering of
Registrable Securities hereunder, which cooperation shall include, without limitation, the
preparation of the Registration Statement with respect to such offering and all other offering
materials and related documents, and participation in meetings with Underwriters, attorneys,
accountants and potential investors. In the case of an underwritten offering, the Company shall use
its commercially reasonable efforts to have the senior executive officers of the Company available
to participate in the customary “road show” presentations that may be reasonably requested by the
managing Underwriter or Underwriters in any such underwritten offering at mutually agreeable times
and locations and otherwise to facilitate, cooperate with, and participate in each proposed
offering contemplated herein and customary selling efforts related thereto.

3.1.8 Records. The Company shall make available for inspection by the Holder, any
Underwriter participating in any disposition pursuant to such registration statement and any
attorney, accountant or other professional retained by the Holder or any Underwriter, all financial
and other records, pertinent corporate documents and properties of the Company, as shall be
necessary to enable them to exercise their due diligence responsibility, and cause the Company’s
officers, directors and employees to supply all information requested by any of them in connection
with such Registration Statement.

3.1.9 Opinions and Comfort Letters. The Company shall furnish to the Holder in the
event that it holds Registrable Securities included in any Registration Statement and, in an
underwritten public offering, to any Underwriter, a signed counterpart, addressed to the Holder and
such Underwriter (if any), of (i) any opinion of counsel to the Company dated the date of the
closing under the underwriting agreement (if any) (or if such offering is not underwritten, dated
the effective date of the Registration Statement) and (ii) any “cold comfort” letters dated as of
the effective date of the Registration Statement and brought down to the date of closing under the
underwriting agreement addressed to such underwriter and the Holder and signed by the independent
public accountants who have audited the financial statements of the Company included in such
Registration Statement, in each such case covering substantially the same matters with respect to
such Registration Statement (and the prospectus included therein) as are customarily covered in
opinions of issuer’s counsel and in accountants’ letters delivered to underwriters in connection
with the consummation of underwritten public offerings of securities and such other matters as the
Holder may reasonably request and, in the case of such accountants’ letter, with respect to events
subsequent to the date of such financial statements. In the event no legal opinion is delivered to
any Underwriter, the Company shall furnish to the Holder in the event that it holds Registrable
Securities included in such Registration Statement, at any time that the Holder elects to use a
prospectus, an opinion of counsel to the Company consistent with the foregoing, including an
opinion to
the effect that the Registration Statement containing such prospectus has been declared
effective and that no stop order is in effect.

 

13

 

3.1.10 Earnings Statement. The Company shall comply with all applicable rules and
regulations of the Commission and the Securities Act, and make available to its stockholders, as
soon as practicable, an earnings statement covering a period of twelve (12) months, which earnings
statement shall satisfy the provisions of Section 11(a) of the Securities Act and Rule 158
thereunder.

3.1.11 Other Registration Procedures. The Company shall also:

(a) ensure that at the time of pricing the offering of any Registrable Securities, the
Registration Statement, the prospectus or prospectus supplement included in such Registration
Statement, as then in effect, and any free writing prospectus related thereto, includes all
information reasonably necessary such that a seller of such Registrable Securities would not be
liable under Section 12(a)(2) of the Securities Act, and such offering and the sale of such
Registrable Securities in connection therewith would not constitute a violation of Section 17(a)(2)
of the Securities Act;

(b) take all reasonable action to ensure that any free writing prospectus utilized in
connection with any registration covered by this Agreement complies in all material respects with
the Securities Act, is filed in accordance with the Securities Act to the extent required thereby,
is retained in accordance with the Securities Act to the extent required thereby and, when taken
together with the related prospectus and any free writing prospectus, will not contain any untrue
statement of a material fact or omit to state a material fact necessary to make the statements
therein, in light of the circumstances under which they were made, not misleading;

(c) use commercially reasonable efforts to obtain all appropriate registrations, permits and
consents in connection therewith, and do any and all other acts and things (including, without
limitation, commercially reasonable efforts to promptly remove any such suspension) which may be
necessary or advisable to enable the Holder or other holders or any such underwriter to consummate
the disposition in such jurisdictions of the Registrable Securities covered by such Registration
Statement as reasonably requested;

(d) if requested by the Holder or the managing underwriter(s), use its commercially reasonable
efforts to list all such Registrable Securities covered by such registration on each securities
exchange and automated inter-dealer quotation system on which shares of Common Stock are then
listed;

(e) furnish for delivery in connection with the closing of any offering of Registrable
Securities pursuant to a registration effected pursuant to this Agreement unlegended certificates
representing ownership of the Registrable Securities being sold in such denominations as shall be
requested by the Holder or the underwriters, subject to receipt of undertakings by the Holder
regarding compliance with the terms hereof;

 

14

 

(f) not later than the effective date of the applicable Registration Statement, provide (i) a
transfer agent and registrar (if the Company does not already have such an agent), (ii) a CUSIP
number for all Registrable Securities included in such Registration Statement and (iii) the
applicable transfer agent with printed certificates for the Registrable Securities which are in a
form eligible for deposit with the Depository Trust Company or other applicable clearing agency;
and

(g) otherwise use its commercially reasonable efforts to comply with all applicable securities
laws, including the rules and regulations of the Commission.

3.2 Obligation to Suspend Distribution. Upon receipt of any notice from the Company
of the happening of any event of the kind described in Section 3.1.4(iii) or (iv), or, in the case
of a resale registration on Form S-3 pursuant to Section 2.3 hereof or upon any suspension by the
Company, pursuant to a written insider trading compliance program adopted by the Company’s Board of
Directors, of the ability of all “insiders” covered by such program to transact in the Company’s
securities because of the existence of material non-public information, the Holder shall
immediately discontinue disposition of such Registrable Securities pursuant to the Registration
Statement covering such Registrable Securities until the Holder receives the supplemented or
amended prospectus contemplated by Section 3.1.4(iv), or until the Holder is advised in writing by
the Company that the then current prospectus may be used and has received copies of any additional
or supplemental filings that are incorporated or deemed incorporated by reference in such
prospectus or the restriction on the ability of “insiders” to transact in the Company’s securities
is removed, as applicable. The Company shall provide the Holder and/or the managing underwriter, if
any, with any such supplemented or amended prospectuses or additional or supplemental filings, as
the case may be. Notwithstanding anything to the contrary in this Agreement, the Company shall not
exercise its rights under this Section 3.2 to suspend sales of Registrable Securities for a period
in excess of sixty (60) days consecutively or ninety (90) days in any three hundred sixty five
(365)-day period unless the suspension is required by law (including the rules and regulations of
the Commission) in the opinion of counsel to the Company.

3.3 Registration Expenses. Other than as set forth in the last sentence of this
paragraph, the Company shall bear all costs, expenses and fees incurred in connection with all
registrations under this Agreement (including any takedowns related thereto), and all costs,
expenses and fees incurred in performing or complying with its other obligations under this
Agreement, whether or not the Registration Statement becomes effective or whether the Holder
withdraws from any such registration, including, without limitation: (i) all registration and
filing fees; (ii) fees and expenses of compliance with securities or “blue sky” laws (including
fees and disbursements of counsel in connection with blue sky qualifications of the Registrable
Securities); (iii) printing expenses; (iv) the Company’s internal expenses (including, without
limitation, all salaries and expenses of its officers and employees); (v) the fees and expenses
incurred in connection with the listing of the Registrable Securities as required by Section
3.1.11(d); (vi) FINRA fees; (vii) fees and disbursements of counsel for the Company and fees and
expenses for independent certified public accountants retained by the Company (including the
expenses or costs associated with the delivery of any opinions or comfort letters requested
pursuant to Section 3.1.9); (viii) the fees and expenses of any special experts retained by the
Company in connection with such registration; (ix) fees and expenses incurred in compliance with
Section 3.1.11; and (x) the fees and expenses of legal counsel selected by the Holder, to the
extent a majority of its Registrable Securities are included in such registration. In an
underwritten offering, the Company shall have no obligation to pay any underwriting discounts or
selling commissions attributable to the Registrable Securities being sold by the holders thereof,
which underwriting discounts or selling commissions shall be borne by such holders (for the sake of
clarity, with respect to any other holder, brokers’ commissions or similar fees will not be borne
by Company).

 

15

 

3.4 Information. The Holder shall provide such information as may reasonably be
requested by the Company, or the managing Underwriter, if any, in connection with the preparation
of any Registration Statement, including amendments and supplements thereto, in order to effect the
registration of any Registrable Securities under the Securities Act pursuant to Section 2 and in
connection with the Company’s obligation to comply with Federal and applicable state securities
laws.

4. INDEMNIFICATION AND CONTRIBUTION.

4.1 Indemnification by the Company. The Company agrees to indemnify and hold harmless
the Holder in the event that it holds Registrable Securities included in a registration statement
filed
pursuant to this Agreement (the “Selling Holder”), and each of its respective
officers, employees, affiliates, directors, partners, members, attorneys and agents, and each
Person(s), if any, who controls the Selling Holder within the meaning of Section 15 of the
Securities Act or Section 20 of the Exchange Act (each, a “Holder Indemnified Party”), from
and against any expenses, losses, judgments, claims, damages or liabilities, whether joint or
several, arising out of or based upon (a) any untrue statement (or allegedly untrue statement) of a
material fact contained in any Registration Statement under which the sale of such Registrable
Securities was registered under the Securities Act, any preliminary prospectus, final prospectus,
free writing prospectus or summary prospectus contained in the Registration Statement, (b) or any
amendment or supplement to such Registration Statement, or arising out of or based upon any
omission (or alleged omission) to state a material fact required to be stated therein or necessary
to make the statements therein not misleading, or any violation by the Company of the Securities
Act or any rule or regulation promulgated thereunder applicable to the Company and relating to
action or inaction required of the Company in connection with any such registration or (c) any
other information provided by the Company, either directly or through the Underwriters, to any
purchaser of Registrable Securities in connection with or at the time of sale of such Registrable
Securities or any omissions of material facts that any purchaser of Registrable Securities lacked
at the time of sale of such Registrable Securities and the Company shall promptly reimburse the
Holder Indemnified Party for any legal and any other expenses reasonably incurred by such Holder
Indemnified Party in connection with investigating and defending any such expense, loss, judgment,
claim, damage, liability or action; provided, however, that the Company will not be
liable in any such case to the extent that any such expense, loss, claim, damage or liability
arises out of or is based upon any untrue statement or allegedly untrue statement or omission or
alleged omission made in such Registration Statement, preliminary prospectus, final prospectus,
free writing prospectus or summary prospectus, or any such amendment or supplement, in reliance
upon and in conformity with information furnished to the Company, in writing, by the Holder
expressly for use therein. If applicable, the Company also shall indemnify any Underwriter, their
officers, affiliates, directors, partners, members and agents and each Person who controls such
Underwriter on substantially the same basis as that of the indemnification provided above in this
Section 4.1.

4.2 Indemnification by the Selling Holder. The Selling Holder will, in the event that
any registration is being effected under the Securities Act pursuant to this Agreement of any
Registrable Securities held or beneficially owned by the Selling Holder, indemnify and hold
harmless the Company, each of its directors and officers and each Underwriter (if any), and each
other Person, if any, who controls such Underwriter within the meaning of the Securities Act,
against any losses, claims, judgments, damages or liabilities, whether joint or several, insofar as
such losses, claims, judgments, damages or liabilities (or actions in respect thereof) arise out of
or are based upon any untrue statement or allegedly untrue statement of a material fact contained
in any Registration Statement under which the sale of such Registrable Securities was registered
under the Securities Act, any preliminary prospectus, final prospectus, free writing prospectus, or
summary prospectus contained in the Registration Statement, or any amendment or supplement to the
Registration Statement, or arise out of or are based upon any omission or the alleged omission to
state a material fact required to be stated therein or necessary to make the statement therein not
misleading, if the statement or omission was made in reliance upon and in conformity with
information regarding the Selling Holder furnished in writing to the Company by the Selling Holder
expressly for use therein, and shall reimburse the Company, its directors and officers, and each
controlling Person for any legal or other expenses reasonably incurred by any of them in connection
with investigation or defending any such loss, claim, damage, liability or action. The Selling
Holder’s indemnification obligations hereunder shall be limited to the amount of any net proceeds
actually received by the Selling Holder.

 

16

 

4.3 Conduct of Indemnification Proceedings. Promptly after receipt by any Person of
any notice of any loss, claim, damage or liability or any action in respect of which indemnity may
be sought pursuant to Section 4.1 or 4.2, such Person (the “Indemnified Party”) shall, if a
claim in respect thereof
is to be made against any other Person for indemnification hereunder, notify such other Person
(the “Indemnifying Party”) in writing of the loss, claim, judgment, damage, liability or
action; provided, however, that the failure by the Indemnified Party to notify the
Indemnifying Party shall not relieve the Indemnifying Party from any liability which the
Indemnifying Party may have to such Indemnified Party hereunder, except and solely to the extent
the Indemnifying Party is actually prejudiced by such failure. If the Indemnified Party is seeking
indemnification with respect to any claim or action brought against the Indemnified Party, then the
Indemnifying Party shall be entitled to participate in such claim or action, and, to the extent
that it wishes, jointly with all other Indemnifying Parties, to assume control of the defense
thereof with counsel satisfactory to the Indemnified Party. After notice from the Indemnifying
Party to the Indemnified Party of its election to assume control of the defense of such claim or
action, the Indemnifying Party shall not be liable to the Indemnified Party for any legal or other
expenses subsequently incurred by the Indemnified Party in connection with the defense thereof
other than reasonable costs of investigation; provided, however, that in any action
in which both the Indemnified Party and the Indemnifying Party are named as defendants, the
Indemnified Party shall have the right to employ separate counsel (but no more than one such
separate counsel) to represent the Indemnified Party and its controlling Persons who may be subject
to liability arising out of any claim in respect of which indemnity may be sought by the
Indemnified Party against the Indemnifying Party, with the fees and expenses of such counsel to be
paid by such Indemnifying Party if, based upon the written opinion of counsel of such Indemnified
Party, representation of both parties by the same counsel would be inappropriate due to actual or
potential differing interests between them. No Indemnifying Party shall, without the prior written
consent of the Indemnified Party, consent to entry of judgment or effect any settlement of any
claim or pending or threatened proceeding in respect of which the Indemnified Party is or could
have been a party and indemnity could have been sought hereunder by such Indemnified Party, unless
such judgment or settlement includes an unconditional release of such Indemnified Party from all
liability arising out of such claim or proceeding.

4.4 Contribution.

4.4.1 If the indemnification provided for in the foregoing Sections 4.1, 4.2 and 4.3 is
unavailable to any Indemnified Party in respect of any loss, claim, damage, liability or action
referred to herein, then each such Indemnifying Party, in lieu of indemnifying such Indemnified
Party, shall contribute to the amount paid or payable by such Indemnified Party as a result of such
loss, claim, damage, liability or action in such proportion as is appropriate to reflect the
relative fault of the Indemnified Parties and the Indemnifying Parties in connection with the
actions or omissions which resulted in such loss, claim, damage, liability or action, as well as
any other relevant equitable considerations. The relative fault of any Indemnified Party and any
Indemnifying Party shall be determined by reference to, among other things, whether the untrue or
alleged untrue statement of a material fact or the omission or alleged omission to state a material
fact relates to information supplied by such Indemnified Party or such Indemnifying Party and the
parties’ relative intent, knowledge, access to information and opportunity to correct or prevent
such statement or omission.

 

17

 

4.4.2 The parties hereto agree that it would not be just and equitable if contribution
pursuant to this Section 4.4 were determined by pro rata allocation or by any other method of
allocation which does not take account of the equitable considerations referred to in the
immediately preceding Section 4.4.1.

4.4.3 The amount paid or payable by an Indemnified Party as a result of any loss, claim,
damage, liability or action referred to in the immediately preceding paragraph shall be deemed to
include, subject to the limitations set forth above, any legal or other expenses incurred by such
Indemnified Party in connection with investigating or defending any such action or claim.
Notwithstanding the provisions of this Section 4.4, the Holder shall not be required to contribute
any
amount in excess of the dollar amount of the net proceeds (after payment of any underwriting
fees, discounts, commissions or taxes) actually received by the Holder from the sale of Registrable
Securities which gave rise to such contribution obligation. No Person guilty of fraudulent
misrepresentation (within the meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution from any Person who was not guilty of such fraudulent misrepresentation.

4.5 State Securities Laws. Indemnification and contribution similar to that specified
in the preceding paragraphs of this Section 4 (with appropriate modifications) shall be given by
the Company, the selling holders of Registrable Securities and the Underwriters with respect to any
required registration or other qualification of securities under any state law or regulation.

4.6 Non-Exclusivity. The obligations of the parties under this Section 4 shall be in
addition to any liability which any party may otherwise have to any other party.

4.7 Survival. The rights and obligations of the Company and the Holder under this
Section 4 shall survive the termination of this Agreement.

5. UNDERWRITING AND DISTRIBUTION.

5.1 Rule 144. The Company covenants that it shall use its reasonable best efforts to
file any reports required to be filed by it under the Securities Act and the Exchange Act and shall
take such further action as the Holder may reasonably request, all to the extent required from time
to time to enable the Holder to sell Registrable Securities without registration under the
Securities Act within the limitation of the exemptions provided by Rule 144 under the Securities
Act, as such Rules may be amended from time to time, or any similar rule or regulation hereafter
adopted by the Commission.

5.2 Due Diligence. In connection with the preparation and filing of each Registration
Statement registering Registrable Securities under the Securities Act pursuant to Section 2, but
not during any suspension period pursuant to Section 3.1.1 and Section 3.2, the Company shall give
the Holder and the Underwriters, if any, and their respective counsel and accountants such
reasonable and customary access to its books, records and properties and such opportunities to
discuss the business and affairs of Company with its officers and the independent public
accountants who have certified the financial statements of the Company as shall be necessary, in
the opinion of the Holder and such Underwriters or their respective counsel, to conduct a
reasonable investigation within the meaning of the Securities Act and to establish a due diligence
defense thereunder; provided, that the Holder and the Underwriters and their respective
counsel and accountants shall use their commercially reasonable efforts to coordinate any such
investigation of the books, records and properties of the Company and, if requested by Company, in
its sole discretion, will enter into confidentiality agreements in a form reasonably requested by
Company.

 

18

 

6. MISCELLANEOUS.

6.1 Other Registration Rights.

6.1.1 The Company represents and warrants that (i) other than pursuant to this Agreement and
the Existing Registration Rights Agreement, no Person has any right to require the Company to
register any shares of the Company’s capital stock for sale or to include shares of the Company’s
capital stock in any registration filed by the Company for the sale of shares of capital stock for
its own account or for the account of any other Person, and (ii) none of the execution and delivery
by the Company of this Agreement, the consummation of the transactions contemplated hereby or the
compliance by the Company with any of the provisions hereof will conflict with, result in any
violation of or default (with or without notice or lapse of time, or both) under, give rise to a
right of termination or
cancellation under, require a consent or waiver under, require the payment of a penalty or
increased liabilities or fees or the loss of a benefit under or result in the imposition of any
lien under, any provision of (x) any contract or agreement to which the Company or any of its
affiliates or subsidiaries is a party, including the Existing Registration Rights Agreement, or (y)
any applicable law or court order.

6.1.2 From and after the date hereof, the Company agrees and covenants that it shall not enter
into any agreement pursuant to which any Person will be granted any right to require the Company to
register any shares of its capital stock for sale or to include shares of the Company’s capital
stock in any registration filed by the Company for the sale or shares of capital stock for its own
account or for the account of any other Person, without the consent of the Holder.

6.2 Assignment; Assumption.

6.2.1 Assignment; No Third Party Beneficiaries. Except as provided in this Section
6.2, this Agreement and the rights, duties and obligations of the Company hereunder may not be
assigned or delegated by the Company or the Holder in whole or in part. Provided that the proposed
permitted transferee agrees to execute a Joinder Agreement in substantially the form attached
hereto as Exhibit A (to the extent such party executes and delivers a Joinder Agreement, a
“Joining Stockholder”), this Agreement and the rights, duties and obligations of the Holder
may be freely assigned or delegated by the Holder in conjunction with and to the extent of any
transfer by the Holder of Registrable Securities, securities of Company or any subsidiary
exchangeable, convertible or exercisable for Registrable Securities, securities issued in
connection with a combination of securities, conversion, exchange, replacement, recapitalization,
merger, consolidation, or other reorganization or otherwise in exchange for Registrable Securities
or that would otherwise represent beneficial ownership of Registrable Securities, including without
limitation the Class B Exchangeable Units. This Agreement and the provisions hereof shall be
binding upon and shall inure to the benefit of each of the parties and its successors and the
permitted assigns of the Holder or of any assignee of the Holder. This Agreement is not intended to
confer any rights or benefits on any Persons that are not party hereto other than as expressly set
forth in Article 4 and this Section 6.2.

6.2.2 Assumption of Obligation Upon Certain Fundamental Changes. In the event of any
merger, sale of all or substantially all the assets of Company, reorganization, reclassification,
exchange offer, or consolidation of or involving Company that results in the reclassification,
exchange or conversion of the Registrable Securities into or for, inter alia, securities (“New
Securities”) of an issuer other than Company (the “New Issuer”), Company shall cause
the New Issuer to assume, and the New Issuer shall assume, by executing a written instrument, the
obligations of Company under this Agreement as they relate to the New Securities. In addition, the
New Issuer shall acknowledge in such written instrument that this Section 6.2.2. shall similarly
apply to successive mergers, sales, reorganizations, reclassifications, exchange offers, or
consolidations.

 

19

 

6.3 Notices. All notices, demands, requests, consents, approvals or other
communications (collectively, “Notices”) required or permitted to be given hereunder or
which are given with respect to this Agreement shall be in writing and shall be personally served,
delivered by reputable air courier service with charges prepaid, or transmitted by hand delivery,
addressed as set forth below, or to such other address as such party shall have specified most
recently by written notice. Notice shall be deemed given on the date of service or transmission if
personally served or transmitted by telegram, telex or facsimile; provided, that if such
service or transmission is not on a business day or is after normal business hours, then such
notice shall be deemed given on the next business day. Notice otherwise sent as provided herein
shall be deemed given on the next business day following timely delivery of such notice to a
reputable air courier service with an order for next-day delivery.

If to Company, to:

Crumbs Bake Shop, Inc.

c/o Crumbs Holdings LLC

110 West 40th Street

New York, New York 10018

Attention: Chairman of the Board

with a copy (which shall not constitute notice) to:

Ellenoff Grossman & Schole LLP

150 East 42nd Street

New York, New York 10017

Attention: Douglas S. Ellenoff, Esq.

If to the Holder, to:

Julian R. Geiger

7 Chowning Drive

Malvern, Pennsylvania 19355

with a copy, to:

Weil, Gotshal & Manges LLP

767 Fifth Avenue

New York, New York 10153

Attention: Michael Aiello, Esq.

6.4 Severability. This Agreement shall be deemed severable, and the invalidity or
unenforceability of any term or provision hereof shall not affect the validity or enforceability of
this Agreement or of any other term or provision hereof. Furthermore, in lieu of any such invalid
or unenforceable term or provision, the parties hereto intend that there shall be added as a part
of this Agreement a provision as similar in terms to such invalid or unenforceable provision as may
be possible that is valid and enforceable.

6.5 Counterparts. This Agreement may be executed in multiple counterparts, each of
which shall be deemed an original, and all of which taken together shall constitute one and the
same instrument.

 

20

 

6.6 Entire Agreement. This Agreement (including all agreements entered into pursuant
hereto and all certificates and instruments delivered pursuant hereto and thereto) constitute the
entire agreement of the parties with respect to the subject matter hereof and supersede all prior
and contemporaneous agreements, representations, understandings, negotiations and discussions
between the parties, whether oral or written.

6.7 Modification and Amendment; Further Assurances.

6.7.1 Amendment. The provisions of this Agreement (including the provisions of this
sentence) applicable to the rights, duties and obligations of the Holder may not be amended,
modified or supplemented, without the written consent of the Company and the Holder. The provisions
of this Agreement (including the provisions of this sentence) applicable to the rights, duties and
obligations of
the Holder may not be amended, modified or supplemented, without the written consent of the
Company and the Holder.

6.7.2 Further Assurances. Each of the parties hereto shall execute all such further
instruments and documents and take all such further action as any other party hereto may reasonably
require in order to effectuate the terms and purposes of this Agreement.

6.8 Titles and Headings. Titles and headings of sections of this Agreement are for
convenience only and shall not affect the construction of any provision of this Agreement.

6.9 Interpretation. Whenever the words “include,” “includes” or “including” are used
in this Agreement, they shall be deemed to be followed by the words “without limitation.” The words
“hereof,” “herein,” “hereby” and “hereunder” and words of similar import when used in this
Agreement shall refer to this Agreement as a whole and not to any particular provision of this
Agreement. The parties have participated jointly in the negotiation and drafting of this Agreement.
Consequently, in the event an ambiguity or question of intent or interpretation arises, this
Agreement shall be construed as if drafted jointly by the parties hereto, and no presumption or
burden of proof shall arise favoring or disfavoring any party by virtue of the authorship of any
provision of this Agreement.

6.10 Waivers and Extensions. Any party to this Agreement may waive any right, breach
or default which such party has the right to waive; provided, that such waiver will not be
effective against the waiving party unless it is in writing, is signed by such party, and
specifically refers to this Agreement. Waivers may be made in advance or after the right waived has
arisen or the breach or default waived has occurred. Any waiver may be conditional. No waiver of
any breach of any agreement or provision herein contained shall be deemed a waiver of any preceding
or succeeding breach thereof nor of any other agreement or provision herein contained. No waiver or
extension of time for performance of any obligations or acts shall be deemed a waiver or extension
of the time for performance of any other obligations or acts.

6.11 Specific Performance; Remedies Cumulative. In the event that the Company fails
to observe or perform any covenant or agreement to be observed or performed under this Agreement,
the Holder may proceed to protect and enforce its rights by suit in equity or action at law,
whether for specific performance of any term contained in this Agreement or for an injunction
against the breach of any such term or in aid of the exercise of any power granted in this
Agreement or to enforce any other legal or equitable right, or to take any one or more of such
actions, without being required to post a bond. None of the rights, powers or remedies conferred
under this Agreement shall be mutually exclusive, and each such right, power or remedy shall be
cumulative and in addition to any other right, power or remedy, whether conferred by this Agreement
or now or hereafter available at law, in equity, by statute or otherwise.

6.12 Governing Law. This Agreement shall be governed by, interpreted under, and
construed in accordance with the internal laws of the State of Delaware applicable to agreements
made and to be performed within the State of Delaware, without giving effect to any choice-of-law
provisions thereof that would compel the application of the substantive laws of any other
jurisdiction.

 

21

 

6.13 Waiver of Trial by Jury. Each party hereby irrevocably and unconditionally
waives the right to a trial by jury in any action, suit, counterclaim or other proceeding (whether
based on contract, tort or otherwise) arising out of, connected with or relating to this Agreement
or the transactions contemplated hereby.

6.14 Exchange Agreement Matters. For purposes of this Agreement and notwithstanding
anything to the contrary, the Holder, as a holder of Class B Exchangeable Units, shall be deemed to
beneficially own and/or hold the shares of Common Stock issuable upon exchange of such Class B
Exchangeable Units and shall not be required to exchange such units in order to exercise any rights
hereunder except in conjunction with the timely delivery of any shares of Common Stock required to
be delivered to complete a transfer contemplated by a Registration Statement. The Company shall use
commercially reasonable efforts to ensure that the settlement procedures related to any
Registration Statement, including those set forth in any underwriting agreement to which the
Company is a party, provide sufficient time for the Holder to provide notice in accordance with the
Exchange Agreement after the relevant settlement date has been definitively determined and cause
such shares of Common Stock to be timely delivered to the recipient of such shares.

[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

 

22

 

IN WITNESS WHEREOF, the parties have caused this Registration Rights Agreement to be executed and
delivered by their duly authorized representatives as of the date first written above.

	 	 	 	 	 	 	 
	 	 	CRUMBS BAKE SHOP, INC.	 	 
	 
	 	 	 	 	 	 
	 

	 	By:
	 	/s/ John D. Ireland
 

Name: John D. Ireland
	 	 
	 

	 	 	 	Title: CFO	 	 
	 
	 	 	 	 	 	 
	 	 	JULIAN R. GEIGER	 	 
	 
	 	 	 	 	 	 
	 	 	/s/ Julian R. Geiger	 	 
	 	 	 	 	 

 

23

 

Exhibit A

FORM OF JOINDER AGREEMENT

This JOINDER AGREEMENT to the Registration Rights Agreement (the “Joinder Agreement”) is
made and entered into as of
 _____ 
by and among Crumbs Bake Shop, Inc., a Delaware
corporation (the “Company”), and the undersigned (the “Joining Stockholder(s)”),
and relates to that certain Registration Rights Agreement dated as of November 14, 2011 (as amended
from time to time, the “Registration Rights Agreement”), by and among the Company and
Julian R. Geiger (the “Holder”). Capitalized terms used and not defined herein shall have
the meanings ascribed to such terms in the Registration Rights Agreement.

WHEREAS, the Joining Stockholder(s) [is][are] acquiring Class B Exchangeable Units, shares of
Common Stock of the Company into which such Class B Exchangeable Units have been converted or other
Registrable Securities, and in connection therewith, the Company has agreed to grant certain
registration rights to such Joining Stockholder(s) as provided for in the Registration Rights
Agreement; and

WHEREAS, the Joining Stockholder(s) [has][have] agreed to become a party to the Registration Rights
Agreement on the terms set forth herein.

NOW, THEREFORE, in consideration of the foregoing and other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

1. Agreement to be Bound. [Each][The] Joining Stockholder agrees that, upon the execution
of this Joinder Agreement, such Joining Stockholder shall become a party to the Registration Rights
Agreement and shall be fully bound by, and subject to, all of the covenants, terms and conditions
of the Registration Rights Agreement and such Joining Stockholder(s) shall be deemed a “Joining
Stockholder” thereunder for all purposes.

2. Notices. The address, facsimile number and email address to which notices delivered
pursuant to the Registration Rights Agreement may be sent to the Joining Stockholder(s) is as
follows:

[•]

3. Binding Effect. This Joinder Agreement shall be binding upon and shall inure to the
benefit of, and be enforceable by, the Company, the Holder and the Joining Stockholder(s) and their
respective heirs, personal representatives, successors and assigns.

4. Severability. The invalidity or unenforceability of any particular provision of this
Joinder Agreement shall not affect the other provisions hereof or thereof, and this Joinder
Agreement shall be construed in all respects as if such invalid or unenforceable provision was
omitted. In the case of any such invalidity or unenforceability, the parties hereto agree to use
all commercially reasonable efforts to achieve the purpose of such provisions by a new legally
valid and enforceable stipulation.

5. Captions. This Joinder Agreement may be executed in multiple counterparts, each of
which shall be deemed an original, but all of which together shall constitute one and the same
instrument.

 

 

 

6. Counterparts. This Joinder Agreement may be executed in multiple counterparts, each of
which shall be deemed an original, but all of which together shall constitute one and the same
instrument.

7. Governing Law. This Joinder Agreement shall be governed by, and construed and enforced
in accordance with, the laws of the State of Delaware, all rights and remedies being governed by
such laws, without regard to its conflicts of law rules.

[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

 

 

 

IN WITNESS WHEREOF, the parties have caused this Joinder Agreement to be executed and delivered by
their duly authorized representatives as of the date first written above.

	 	 	 	 	 	 	 
	 	 	CRUMBS BAKE SHOP, INC.	 	 
	 
	 	 	 	 	 	 
	 

	 	By:	 	 	 	 
	 

	 	 	 	 

Name:
	 	 
	 

	 	 	 	Title:	 	 
	 
	 	 	 	 	 	 
	 	 	[THE JOINING STOCKHOLDER]	 	 
	 
	 	 	 	 	 	 
	 

	 	By:	 	 	 	 
	 

	 	 	 	 

Name:
	 	 
	 

	 	 	 	Title:

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