Document:

REGISTRATION RIGHTS AGREEMENT

 

This Registration Rights
Agreement (this “Agreement”) is made and entered into effective as of July 12, 2012 between BOLDFACE Group, Inc., (formerly
Max Cash Media, Inc.), a Nevada corporation (the “Company”), and the persons who have executed the signature page(s)
hereto (each, a “Purchaser” and collectively, the “Purchasers”).

 

RECITALS:

 

WHEREAS, the Company
has entered into an Agreement and Plan of Merger and Reorganization (the “Merger Agreement”) with Boldface Licensing
+ Branding (“BL”), a Nevada corporation, and a wholly owned, newly formed, subsidiary of the Company (the “Acquisition
Subsidiary”), pursuant to which the Acquisition Subsidiary will merge (the “Merger”) with and into BL, with BL
as the surviving corporation, and the shareholders of BL will receive shares of common stock of the Company (“Common Stock”)
in exchange for their shares in BL, thereby making BL a wholly owned subsidiary of the Company; and

 

WHEREAS, prior to the
execution of the Merger Agreement, the Company offered, in compliance with Rule 506 of Regulation D and/or Regulation S of the
Securities Act (as defined below), to investors in a bridge financing (the “Bridge Financing”), 10% Secured Convertible
Promissory Notes (the “Bridge Notes”); and

 

WHEREAS, the closing
of the Bridge Financing took place on May 16, 2012; and

 

WHEREAS, subsequent
to the closing under the Bridge Financing and prior to the execution of the Merger Agreement, the Company offered, in compliance
with Rule 506 of Regulation D and/or Regulation S of the Securities Act (as defined herein), to investors in a private placement
transaction (the “PPO”), units (“PPO Units”) of its securities, each Unit consisting of one share of Common
Stock and one warrant (the “Investor Warrants”) to acquire one additional share of Common Stock; and

 

WHEREAS, the closing
of the PPO took place on July 12, 2012; and

 

WHEREAS, in connection
with the closing under the Merger and the initial closing under the PPO, holders of the Bridge Notes converted the principal amount
of their respective Bridge Notes into (i) warrants (“Conversion Warrants”), exercisable for the purchase of Common
Stock of the Company and (ii) units (“Conversion Units”) of the Company’s securities comprised of shares of Common
Stock and warrants (“Unit Conversion Warrants”) exercisable for the purchase of Common Stock of the Company; and

 

    	 

    	 

    

 

WHEREAS, in connection
with the Bridge Financing and PPO, the Company agreed to provide certain registration rights related to the shares underlying the
Conversion Warrants, the shares comprising part of the Conversion Units, the shares underlying the Unit Conversion Warrants comprising
part of the Conversion Units, the shares comprising part of the PPO Units and the shares underlying the Investor Warrants comprising
part of the PPO Units, on the terms set forth herein;

 

NOW, THEREFORE, in
consideration of the mutual promises, representations, warranties, covenants, and conditions set forth herein, the parties mutually
agree as follows:

 

1.          Certain
Definitions. As used in this Agreement, the following terms shall have the following respective meanings:

 

“Approved
Market” means the Over-the-Counter Bulletin Board, the Nasdaq Stock Market, the New York Stock Exchange or the American
Stock Exchange.

 

“Blackout
Period” means, with respect to a registration, a period, in each case commencing on the day immediately after the Company
notifies the Purchasers that they are required, because of the occurrence of an event of the kind described in Section 4(f) hereof,
to suspend offers and sales of Registrable Securities during which the Company, in the good faith judgment of its board of directors,
determines (because of the existence of, or in anticipation of, any acquisition, financing activity, or other transaction involving
the Company, or the unavailability for reasons beyond the Company’s control of any required financial statements, disclosure
of information which is in its best interest not to publicly disclose, or any other event or condition of similar significance
to the Company) that the registration and distribution of the Registrable Securities to be covered by such Registration Statement,
if any, would be seriously detrimental to the Company and its stockholders and ending on the earlier of (1) the date upon which
the material non-public information commencing the Blackout Period is disclosed to the public or ceases to be material and (2)
such time as the Company notifies the selling Holders that the Company will no longer delay such filing of the Registration Statement,
recommence taking steps to make such Registration Statement effective, or allow sales pursuant to such Registration Statement to
resume.

 

“Bridge Financing”
has the meaning given it in the recitals of this Agreement.

 

“Bridge Notes”
has the meaning given it in the recitals of this Agreement.

 

“Business
Day” means any day of the year, other than a Saturday, Sunday, or other day on which the Commission is required or authorized
to close.

 

“Commission”
means the U. S. Securities and Exchange Commission or any other federal agency at the time administering the Securities Act.

 

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“Common Stock”
means the common stock of the Company and any and all shares of capital stock or other equity securities of: (i) the Company which
are added to or exchanged or substituted for the Common Stock by reason of the declaration of any stock dividend or stock split,
the issuance of any distribution or the reclassification, readjustment, recapitalization or other such modification of the capital
structure of the Company; and (ii) any other corporation, now or hereafter organized under the laws of any state or other governmental
authority, with which the Company is merged, which results from any consolidation or reorganization to which the Company is a party,
or to which is sold all or substantially all of the shares or assets of the Company, if immediately after such merger, consolidation,
reorganization or sale, the Company or the stockholders of the Company own equity securities having in the aggregate more than
50% of the total voting power of such other corporation.

 

“Conversion
Units” has the meaning given it in the recitals of this Agreement.

 

“Conversion
Warrants” has the meaning given it in the recitals of this Agreement.

 

“Effective
Date” means the later of (i) the date set forth in the preamble to this Agreement and (ii) the date of the final closing
of the PPO.

 

“Exchange
Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations of the Commission promulgated
thereunder.

 

“Family Member”
means (a) with respect to any individual, such individual’s spouse, any descendants (whether natural or adopted), any trust
all of the beneficial interests of which are owned by any of such individuals or by any of such individuals together with any organization
described in Section 501(c)(3) of the Internal Revenue Code of 1986, as amended, the estate of any such individual, and any corporation,
association, partnership or limited liability company all of the equity interests of which are owned by those above described individuals,
trusts or organizations and (b) with respect to any trust, the owners of the beneficial interests of such trust.

 

“Holder”
means each Purchaser or any of such Purchaser’s respective successors and Permitted Assignees who acquire rights in accordance
with this Agreement with respect to any Registrable Securities directly or indirectly from a Purchaser or from any Permitted Assignee.

 

“Initial Registration
Statement” means the initial Registration Statement filed pursuant to this Agreement.

 

“Investor
Warrants” has the meaning given it in the recitals of this Agreement.

 

“Majority
Holders” means at any time Holders representing a majority of the Registrable Securities.

 

“Permitted
Assignee” means (a) with respect to a partnership, its partners or former partners in accordance with their partnership
interests, (b) with respect to a corporation, its stockholders in accordance with their interest in the corporation, (c) with respect
to a limited liability company, its members or former members in accordance with their interest in the limited liability company,
(d) with respect to an individual party, any Family Member of such party, (e) an entity that is controlled by, controls, or is
under common control with a transferor, or (f) a party to this Agreement.

 

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“Piggyback
Registration” means, in any registration of Common Stock as set forth in Section 3(b), the ability of holders of Registrable
Securities to include Registrable Securities in such registration.

 

“PPO”
has the meaning given it in the recitals of this Agreement.

 

“PPO Units”
has the meaning given it in the recitals of this Agreement.

 

The terms “register,”
“registered,” and “registration” refers to a registration effected by preparing and filing
a registration statement in compliance with the Securities Act, and the declaration or ordering of the effectiveness of such registration
statement.

 

“Registrable
Securities” means the shares comprising part of or underlying the Conversion Warrants, Conversion Units, Unit Conversion
Warrants, PPO Units and the Investor Warrants but excluding (i) any Registrable Securities that have been publicly sold or may
be sold immediately without registration under the Securities Act either pursuant to Rule 144 of the Securities Act or otherwise;
(ii) any Registrable Securities sold by a person in a transaction pursuant to a registration statement filed under the Securities
Act; (iii) any Registrable Securities that are at the time subject to an effective registration statement under the Securities
Act; or (iv) any shares underlying the warrant commission issued to the placement agent in the Bridge Financing or the PPO.

 

“Registrable
Warrant Shares” means the shares of Common Stock issued or issuable to each Purchaser upon exercise of the Conversion
Warrants, Unit Conversion Warrants or Investor Warrants.

 

“Registration
Default Date” means the date that is 150 days after the date the Registration Statement is actually filed with the Commission.

 

“Registration
Default Period” means the period during which any Registration Event occurs and is continuing.

 

“Registration
Event” means the occurrence of any of the following events:

 

(a)          the
Company fails to file with the Commission the Registration Statement on or before the Registration Filing Date;

 

(b)          the
Company fails to use its commercially reasonable efforts to cause the Registration Statement to be declared effective by the Commission
on or before the Registration Default Date;

 

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(c)          after
the SEC Effective Date, sales of Registrable Securities cannot be made pursuant to the Registration Statement for any reason (including
without limitation by reason of a stop order, or the Company’s failure to update the Registration Statement) other than the
occurrence of an event of the kind described in Section 4(f) which gives rise to a Blackout Period and except as excused pursuant
to Section 3(e); or

 

(d)          the
Common Stock generally or the Registrable Securities specifically are not listed or included for quotation on an Approved Market,
or trading of the Common Stock is suspended or halted on the Approved Market, which at the time constitutes the principal market
for the Common Stock, for more than two full, consecutive Trading Days; provided, however, a Registration Event shall not be deemed
to occur if all or substantially all trading in equity securities (including the Common Stock) is suspended or halted on the Approved
Market for any length of time.

 

“Registration
Filing Date” means the date that is 90 days after date of the final closing of the PPO.

 

“Registration
Statement” means the registration statement that the Company is required to file pursuant to this Agreement to register
the Registrable Securities.

 

“Rule 144”
means Rule 144 promulgated by the Commission under the Securities Act.

 

“Rule 145”
means Rule 145 promulgated by the Commission under the Securities Act.

 

“Rule 415”
means Rule 415 promulgated by the Commission pursuant to the Securities Act, as such Rule may be amended from time to time, or
any similar rule or regulation hereafter adopted by the Commission having substantially the same purpose and effect as such Rule.

 

“Securities
Act” means the Securities Act of 1933, as amended, or any similar federal statute promulgated in replacement thereof,
and the rules and regulations of the Commission thereunder, all as the same shall be in effect at the time.

 

“SEC Effective
Date” means the date the Registration Statement is declared effective by the Commission.

 

“Trading Day”
means (a) if the Common Stock is listed or quoted on an Approved Market, then any day during which securities are generally eligible
for trading on the Approved Market, or (b) if the Common Stock is not then listed or quoted and traded on an Approved Market, then
any business day.

 

“Unit Conversion
Warrants” has the meaning given it in the recitals of this Agreement.

 

2.          Term.  This
Agreement shall expire two years from the SEC Effective Date, unless terminated sooner hereunder.

 

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3.          Registration.

 

(a)          Registration
on Form S-1. Not later than the Registration Filing Date, the Company shall file with the Commission a Registration Statement
on Form S-1, or other applicable form, relating to the resale by the Holders of all of the Registrable Securities, and the Company
shall use its commercially reasonable efforts to cause such Registration Statement to be declared effective prior to the Registration
Default Date.

 

(b)          Piggyback
Registration. The Holders of any shares of Common Stock removed from the Registration Statement as the result of a cutback
comment from the Commission shall be entitled to Piggyback Registration with respect to such removed shares at any time following
the SEC Effective Date with respect to a registration statement filed by the Company which would permit the inclusion of such shares.
Accordingly, if the Company shall determine to register for sale for cash any of its Common Stock, for its own account or for the
account of others (other than the Holders), other than (i) a registration relating solely to employee benefit plans or securities
issued or issuable to employees, consultants (to the extent the securities owned or to be owned by such consultants could be registered
on Form S-8) or any of their Family Members (including a registration on Form S-8) or (ii) a registration relating solely to a
Securities Act Rule 145 transaction or a registration on Form S-4 in connection with a merger, acquisition, divestiture, reorganization
or similar event, the Company shall promptly give to the Holders written notice thereof (and in no event shall such notice be given
less than 20 calendar days prior to the filing of such registration statement), and shall, subject to Section 3(c), include as
a Piggyback Registration all of the Registrable Securities specified in a written request delivered by the Holder thereof within
10 calendar days after receipt of such written notice from the Company. However, the Company may, without the consent of the Holders,
withdraw such registration statement prior to its becoming effective if the Company or such other stockholders have elected to
abandon the proposal to register the securities proposed to be registered thereby. Notwithstanding the foregoing, Piggyback Registration
will not apply to any shares which can be sold without limitation under Rule 144.

 

(c)          Underwriting.
If a Piggyback Registration is for a registered public offering that is to be made by an underwriting, the Company shall so advise
the Holders of the Registrable Securities eligible for inclusion in such Registration Statement pursuant to Sections 3(b). In that
event, the right of any Holder to Piggyback Registration shall be conditioned upon such Holder’s participation in such underwriting
and the inclusion of such Holder’s Registrable Securities in the underwriting to the extent provided herein. All Holders
proposing to sell any of their Registrable Securities through such underwriting shall (together with the Company and any other
stockholders of the Company selling their securities through such underwriting) enter into an underwriting agreement in customary
form with the underwriter selected for such underwriting by the Company or the selling stockholders, as applicable. Notwithstanding
any other provision of this Section, if the underwriter or the Company determines that marketing factors require a limitation on
the number of shares of Common Stock or the amount of other securities to be underwritten, the underwriter may exclude some or
all Registrable Securities from such registration and underwriting. The Company shall so advise all Holders (except those Holders
who failed to timely elect to include their Registrable Securities through such underwriting or have indicated to the Company their
decision not to do so), and indicate to each such Holder the number of shares of Registrable Securities that may be included in
the registration and underwriting, if any. The number of shares of Registrable Securities to be included in such registration and
underwriting shall be allocated among such Holders as follows:

 

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(i)          If
the Piggyback Registration was initiated by the Company, the number of shares that may be included in the registration and underwriting
shall be allocated first to the Company and then, subject to obligations and commitments existing as of the date hereof, to all
selling stockholders, including the Holders, who have requested to sell in the registration on a pro rata basis according to the
number of shares requested to be included therein; and

 

(ii)         If
the Piggyback Registration was initiated by the exercise of demand registration rights by a stockholder or stockholders of the
Company (other than the Holders), then the number of shares that may be included in the registration and underwriting shall be
allocated first to such selling stockholders who exercised such demand and then, subject to obligations and commitments existing
as of the date hereof, to all other selling stockholders, including the Holders, who have requested to sell in the registration
on a pro rata basis according to the number of shares requested to be included therein.

 

No Registrable Securities
excluded from the underwriting by reason of the underwriter’s marketing limitation shall be included in such registration.
If any Holder disapproves of the terms of any such underwriting, such Holder may elect to withdraw such Holder’s Registrable
Securities therefrom by delivering a written notice to the Company and the underwriter. The Registrable Securities so withdrawn
from such underwriting shall also be withdrawn from such registration; provided, however, that, if by the withdrawal of such Registrable
Securities, a greater number of Registrable Securities held by other Holders may be included in such registration (up to the maximum
of any limitation imposed by the underwriters), then the Company shall offer to all Holders who have included Registrable Securities
in the registration the right to include additional Registrable Securities pursuant to the terms and limitations set forth herein
in the same proportion used above in determining the underwriter limitation.

 

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(d)          Occurrence
of Registration Event. If a Registration Event occurs, then the Company will make payments to each Holder of Registrable Securities
(a “Qualified Purchaser”), as liquidated damages for the amount of damages to the Qualified Purchaser by reason thereof,
at a rate equal to 1% of the purchase price per Unit paid by such Holder in the PPO for the Registrable Securities then held by
each Qualified Purchaser for each full period of 30 days of the Registration Default Period (which shall be pro rated for any period
less than 30 days); provided, however, if a Registration Event occurs (or is continuing) on a date more than one year after the
Effective Date, liquidated damages shall be paid only with respect to that portion of the Qualified Purchaser’s Registrable
Securities that cannot then be immediately resold in reliance on Rule 144. Notwithstanding the foregoing, the maximum amount of
liquidated damages that may be paid to any Qualified Purchaser pursuant to this Section 3(d) shall be an amount equal to 10% of
the purchase price per Unit paid by such Holder in the PPO for the Registrable Securities held by such Qualified Purchaser at the
time of the first occurrence of a Registration Event. Each such payment shall be due and payable within five days after the end
of each full 30-day period of the Registration Default Period until the termination of the Registration Default Period and within
five days after such termination. Such payments shall constitute the Qualified Purchaser’s exclusive remedy for such events.
If the Company fails to pay any partial liquidated damages or refund pursuant to this Section in full within seven days after the
date payable, the Company will pay interest thereon at a rate of 8% per annum (or such lesser maximum amount that is permitted
to be paid by applicable law) to the Holder, accruing daily from the date such partial liquidated damages are due until such amounts,
plus all such interest thereon, are paid in full. The Registration Default Period shall terminate upon (i) the filing of the Registration
Statement in the case of clause (a) of the definition of Registration Event, (ii) the SEC Effective Date in the case of clause
(b) of the definition of Registration Event, (iii) the ability of the Qualified Purchaser to effect sales pursuant to the Registration
Statement in the case of clause (c) of the definition of Registration Event, (iv) the listing or inclusion and/or trading of the
Common Stock on an Approved Market, as the case may be, in the case of clause (d) of the definition of Registration Event, and
(v) in the case of the events described in clauses (b) and (c) of the definition of Registration Event, the earlier termination
of the Registration Default Period. The amounts payable as liquidated damages pursuant to this Section 3(d) shall be payable in
lawful money of the United States.

 

(e)          Notwithstanding
the provisions of Section 3(d) above, (a) if the Commission does not declare the Registration Statement effective on or before
the Registration Default Date, or (b) if the Commission allows the Registration Statement to be declared effective at any time
before or after the Registration Default Date, subject to the withdrawal of certain Registrable Securities from the Registration
Statement, and the reason for (a) or (b) is the Commission’s determination that (x) the offering of any of the Registrable
Securities constitutes a primary offering of securities by the Company, (y) Rule 415 may not be relied upon for the registration
of the resale of any or all of the Registrable Securities, and/or (z) a Holder of any Registrable Securities must be named as an
underwriter, the Holders understand and agree that in the case of (b) the Company may reduce, on a pro rata basis, the total number
of Registrable Securities to be registered on behalf of each such Holder, and, in the case of (a) or (b), and that a Holder shall
not be entitled to any liquidated damages with respect to the Registrable Securities not registered for the reason set forth in
(a), or so reduced on a pro rata basis as set forth in (b). In any such pro rata reduction, the number of Registrable Securities
to be registered on such Registration Statement will first be reduced by the Registrable Securities represented by the Registrable
Warrant Shares (applied, in the case that some Registrable Warrant Shares may be registered, to the Holders on a pro rata basis
based on the total number of unregistered Registrable Warrant Shares held by such Holders on a fully diluted basis), and second
by Registrable Securities represented by Conversion Shares (applied, in the case that some Conversion Shares may be registered,
to the Holders on a pro rata basis based on the total number of unregistered Conversion Shares held by such Holders). In addition,
any such affected Holder shall be entitled to Piggyback Registration rights after the Registration Statement is declared effective
by the Commission until the earlier of such time as: (AA) all Registrable Securities have been registered pursuant to an effective
Registration Statement, (BB) the Registrable Securities may be resold without restriction pursuant to Rule 144 of the Securities
Act, or (CC) the Holder agrees to be named as an underwriter in any such registration statement. The Holders acknowledge and agree
the provisions of this paragraph may apply to the Registration Statement and Piggyback Registrations.

 

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4.          Registration
Procedures for Registrable Securities.  The Company will keep each Holder reasonably advised as to the filing and
effectiveness of the Registration Statement. At its expense with respect to the Registration Statement, the Company will:

 

(a)          prepare
and file with the Commission with respect to the Registrable Securities, a Registration Statement on Form S-1, or any other form
for which the Company then qualifies or which counsel for the Company shall deem appropriate and which form shall be available
for the sale of the Registrable Securities in accordance with the intended methods of distribution thereof, and use its commercially
reasonable efforts to cause such Registration Statement to become effective and shall remain effective for a period of one year
or for such shorter period ending on the earlier to occur of (i) the date as of which all of the Holders as selling stockholders
thereunder may sell all of the Registrable Securities registered for resale thereon without restriction pursuant to Rule 144 (or
any successor rule thereto) promulgated under the Securities Act or (ii) the date when all of the Registrable Securities registered
thereunder shall have been sold (the “Effectiveness Period”). Thereafter, the Company shall be entitled to withdraw
such Registration Statement and the Investors shall have no further right to offer or sell any of the Registrable Securities registered
for resale thereon pursuant to the respective Registration Statement (or any prospectus relating thereto);

 

(b)          if
the Registration Statement is subject to review by the Commission, promptly respond to all comments and diligently pursue resolution
of any comments to the satisfaction of the Commission;

 

(c)          prepare
and file with the Commission such amendments and supplements to such Registration Statement as may be necessary to keep such Registration
Statement effective during the Effectiveness Period;

 

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(d)          furnish,
without charge, to each Holder of Registrable Securities covered by such Registration Statement such number of copies of the prospectus
included in such Registration Statement (including each preliminary prospectus and any other prospectus filed under Rule 424 of
the Securities Act) as such Holders may reasonably request, in conformity with the requirements of the Securities Act, to the extent
required in order for the Holder to meet any prospectus delivery requirement applicable to the disposition of the Registrable Securities
owned by such Holder, but only during the Effectiveness Period;

 

(e)          use
its commercially reasonable efforts to register or qualify such registration under such other applicable securities laws of such
jurisdictions in the United States as any Holder of Registrable Securities covered by such Registration Statement reasonably requests
and as may be necessary for the marketability of the Registrable Securities (such request to be made by the time the applicable
Registration Statement is deemed effective by the Commission) and do any and all other acts and things necessary to enable such
Holder to consummate the disposition in such jurisdictions of the Registrable Securities owned by such Holder; provided, that the
Company shall not be required to (i) qualify generally to do business in any jurisdiction where it would not otherwise be required
to qualify but for this paragraph, (ii) subject itself to taxation in any such jurisdiction, or (iii) consent to general service
of process in any such jurisdiction.

 

(f)          notify
each Holder of Registrable Securities, the disposition of which requires delivery of a prospectus relating thereto under the Securities
Act, of the happening of any event (as promptly as practicable after becoming aware of such event), which comes to the Company’s
attention, that will after the occurrence of such event cause the prospectus included in such Registration Statement, if not amended
or supplemented, to contain an untrue statement of a material fact or an omission to state a material fact required to be stated
therein or necessary to make the statements therein not misleading and the Company shall promptly thereafter prepare and furnish
to such Holder a supplement or amendment to such prospectus (or prepare and file appropriate reports under the Exchange Act) so
that, as thereafter delivered to the purchasers of such Registrable Securities, such prospectus shall not contain an untrue statement
of a material fact or omit to state any material fact required to be stated therein or necessary to make the statements therein
not misleading, unless suspension of the use of such prospectus otherwise is authorized herein or in the event of a Blackout Period,
in which case no supplement or amendment need be furnished (or Exchange Act filing made) until the termination of such suspension
or Blackout Period;

 

(g)          comply,
and continue to comply during the Effectiveness Period, in all material respects with the Securities Act and the Exchange Act and
with all applicable rules and regulations of the Commission with respect to the disposition of all securities covered by such Registration
Statement;

 

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(h)          as
promptly as practicable after becoming aware of such event, notify each Holder of Registrable Securities being offered or sold
pursuant to the Registration Statement of the issuance by the Commission of any stop order or other suspension of effectiveness
of the Registration Statement;

 

(i)          use
its commercially reasonable efforts to cause all the Registrable Securities covered by the Registration Statement to be quoted
on the OTC Bulletin Board or such other principal securities market on which securities of the same class or series issued by the
Company are then listed or traded;

 

(j)          
provide a transfer agent and registrar, which may be a single entity, for the shares of Common Stock at all times;

 

(k)          if
requested by the Holders, cooperate with the Holders to facilitate the timely preparation and delivery of certificates representing
Registrable Securities transferred by such Holders to a transferee pursuant to the Registration Statement, which certificates shall
be free, to the extent permitted by applicable law, of all restrictive legends, and to enable such Registrable Securities to be
in such denominations and registered in such names as any such Holders may request;

 

(l)          during
the Effectiveness Period, refrain from bidding for or purchasing any Common Stock or any right to purchase Common Stock or attempting
to induce any person to purchase any such security or right if such bid, purchase or attempt would in any way limit the right of
the Holders to sell Registrable Securities by reason of the limitations set forth in Regulation M of the Exchange Act; and

 

(m)          take
all other reasonable actions necessary to expedite and facilitate the disposition by the Holders of the Registrable Securities
pursuant to the Registration Statement.

 

5.          Suspension
of Offers and Sales.  Each Holder agrees that, upon receipt of any notice from the Company of the happening of any
event of the kind described in Section 4(f) hereof or of the commencement of a Blackout Period, such Holder shall discontinue the
disposition of Registrable Securities included in the Registration Statement until such Holder’s receipt of the copies of
the supplemented or amended prospectus contemplated by Section 4(f) hereof or notice of the end of the Blackout Period, and, if
so directed by the Company, such Holder shall deliver to the Company (at the Company’s expense) all copies (including, without
limitation, any and all drafts), other than permanent file copies, then in such Holder’s possession, of the prospectus covering
such Registrable Securities current at the time of receipt of such notice.

 

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6.          Registration
Expenses.  The Company shall pay all expenses in connection with any registration obligation provided herein, including,
without limitation, all registration, filing, stock exchange fees, printing expenses, all fees and expenses of complying with applicable
securities laws, and the fees and disbursements of counsel for the Company and of its independent accountants; provided, that,
in any registration, each party shall pay for its own underwriting discounts and commissions and transfer taxes. Except as provided
in this Section and Section 9, the Company shall not be responsible for the expenses of any attorney or other advisor employed
by a Holder.

 

7.          Assignment
of Rights.  No Holder may assign its rights under this Agreement to any party without the prior written consent of
the Company; provided, however, that any Holder may assign its rights under this Agreement without such consent to a Permitted
Assignee as long as (a) such transfer or assignment is effected in accordance with applicable securities laws; (b) such transferee
or assignee agrees in writing to become subject to the terms of this Agreement; and (c) such Holder notifies the Company in writing
of such transfer or assignment, stating the name and address of the transferee or assignee and identifying the Registrable Securities
with respect to which such rights are being transferred or assigned.

 

8.          Information
by Holder. Each Holder agrees to furnish to the Company a completed selling securityholder notice and questionnaire in the
form attached to this Agreement as Annex A not later than three (3) Business Days following a request therefor from
the Company. The Company’s obligations in Section 3 with respect to each Holder shall be conditioned upon such Holder’s
furnishing to the Company promptly upon request such information regarding itself, the Registrable Securities held by it, the intended
method of disposition of such securities, and such other information as shall be required in order to comply with any applicable
law or regulation in connection with the registration of such Holder’s Registrable Securities or any qualification or compliance
with respect to such Holder’s Registrable Securities and referred to in this Agreement. The Company’s obligations in
Section 3 with respect to each Holder shall also be conditioned upon such Holder’s disposition of its Registrable Securities
in accordance with applicable law.

 

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9.          Indemnification.

 

(a)          In
the event of the offer and sale of Registrable Securities under the Securities Act, the Company shall, and hereby does, indemnify
and hold harmless, to the fullest extent permitted by law, each Holder, its directors, officers, partners, each other person who
participates as an underwriter in the offering or sale of such securities, and each other person, if any, who controls or is under
common control with such Holder or any such underwriter within the meaning of Section 15 of the Securities Act, against any losses,
claims, damages or liabilities, joint or several, and expenses to which the Holder or any such director, officer, partner or underwriter
or controlling person may become subject under the Securities Act, the Exchange Act, or any other federal or state law, insofar
as such losses, claims, damages, liabilities or expenses (or actions or proceedings, whether commenced or threatened, in respect
thereof) arise out of or are based upon any untrue statement of any material fact contained in any registration statement prepared
and filed by the Company under which Registrable Securities were registered under the Securities Act, any preliminary prospectus,
final prospectus or summary prospectus contained therein, or any amendment or supplement thereto, or any omission to state therein
a material fact required to be stated or necessary to make the statements therein in light of the circumstances in which they were
made not misleading, or any violation or alleged violation of the Securities Act, the Exchange Act, any state securities law or
any rule or regulation promulgated under the Securities Act, the Exchange Act or any state securities law by the Company in connection
with this Agreement; and the Company shall reimburse the Holder, and each such director, officer, partner, underwriter and controlling
person for any legal or any other expenses reasonably incurred by them in connection with investigating, defending or settling
any such loss, claim, damage, liability, action or proceeding; provided, that such indemnity agreement found in this Section 9(a)
shall in no event exceed the net proceeds from the PPO received by the Company; and provided further, that the Company shall not
be liable in any such case (i) to the extent that any such loss, claim, damage, liability (or action or proceeding in respect thereof)
or expense arises out of or is based upon (a) an untrue statement in or omission from such registration statement, any such preliminary
prospectus, final prospectus, summary prospectus, amendment or supplement in reliance upon and in conformity with written information
furnished to the Company by the Holder specifically for use in the preparation thereof or (b) any failure of a Holder to distribute
Registrable Securities in accordance with applicable laws, or (ii) if the person asserting any such loss, claim, damage, liability
(or action or proceeding in respect thereof) who purchased the Registrable Securities that are the subject thereof did not receive
a copy of an amended preliminary prospectus or the final prospectus (or the final prospectus as amended or supplemented) at or
prior to the written confirmation of the sale of such Registrable Securities to such person because of the failure of such Holder
or underwriter to so provide such amended preliminary or final prospectus and the untrue statement or omission of a material fact
made in such preliminary prospectus was corrected in the amended preliminary or final prospectus (or the final prospectus as amended
or supplemented). Such indemnity shall remain in full force and effect regardless of any investigation made by or on behalf of
the Holders, or any such director, officer, partner, underwriter or controlling person and shall survive the transfer of such shares
by the Holder.

 

    	13

    	 

    

 

(b)          As
a condition to including Registrable Securities in any registration statement filed pursuant to this Agreement, each Holder agrees
to be bound by the terms of this Section 9 and to indemnify and hold harmless, to the fullest extent permitted by law, the Company,
its directors and officers, and each other person, if any, who controls the Company within the meaning of Section 15 of the Securities
Act, against any losses, claims, damages or liabilities, joint or several, to which the Company or any such director or officer
or controlling person may become subject under the Securities Act, the Exchange Act, or any other federal or state law, to the
extent arising out of or based upon: (x) such Holder’s failure to comply with the prospectus delivery requirements of the
Securities Act, (y) any failure of a Holder to distribute Registrable Securities in accordance with applicable laws, or (z) any
untrue or alleged untrue statement of a material fact contained in any registration statement, any prospectus, or any form of prospectus,
or in any amendment or supplement thereto or in any preliminary prospectus, or arising out of or relating to any omission or alleged
omission of a material fact required to be stated therein or necessary to make the statements therein not misleading (i) to the
extent, but only to the extent, that such untrue statement or omission is contained in any information so furnished in writing
by such Holder to the Company specifically for inclusion in the registration statement or such prospectus or (ii) to the extent
that (1) such untrue statements or omissions are based upon information regarding such Holder furnished in writing to the Company
by such Holder expressly for use therein, or to the extent that such information relates to such Holder or such Holder’s
proposed method of distribution of Registrable Securities and was reviewed and expressly approved in writing by such Holder expressly
for use in the Registration Statement, such prospectus or such form of prospectus or in any amendment or supplement thereto or
(2) in the case of an occurrence of an event of the type specified in Section 4(f) hereof, the use by such Holder of an outdated
or defective prospectus after the Company has notified such Holder in writing that the prospectus is outdated or defective and
prior to the receipt by such Holder of the advice contemplated in Section 4(f). In no event shall the liability of any selling
Holder hereunder be greater in amount than the dollar amount of the net proceeds received by such Holder upon the sale of the Registrable
Securities giving rise to such indemnification obligation.

 

(c)          Promptly
after receipt by an indemnified party of notice of the commencement of any action or proceeding involving a claim referred to in
this Section (including any governmental action), such indemnified party shall, if a claim in respect thereof is to be made against
an indemnifying party, give written notice to the indemnifying party of the commencement of such action; provided, that the failure
of any indemnified party to give notice as provided herein shall not relieve the indemnifying party of its obligations under this
Section, except to the extent that the indemnifying party is actually prejudiced by such failure to give notice. In case any such
action is brought against an indemnified party, unless in the reasonable judgment of counsel to such indemnified party a conflict
of interest between such indemnified and indemnifying parties may exist or the indemnified party may have defenses not available
to the indemnifying party in respect of such claim, the indemnifying party shall be entitled to participate in and to assume the
defense thereof, with counsel reasonably satisfactory to such indemnified party and, after notice from the indemnifying party to
such indemnified party of its election so to assume the defense thereof, the indemnifying party shall not be liable to such indemnified
party for any legal or other expenses subsequently incurred by the latter in connection with the defense thereof, unless in such
indemnified party’s reasonable judgment a conflict of interest between such indemnified and indemnifying parties arises in
respect of such claim after the assumption of the defenses thereof or the indemnifying party fails to defend such claim in a diligent
manner, other than reasonable costs of investigation. Neither an indemnified nor an indemnifying party shall be liable for any
settlement of any action or proceeding effected without its consent. No indemnifying party shall, without the consent of the indemnified
party, consent to entry of any judgment or enter into any settlement, which does not include as an unconditional term thereof the
giving by the claimant or plaintiff to such indemnified party of a release from all liability in respect of such claim or litigation.
Notwithstanding anything to the contrary set forth herein, and without limiting any of the rights set forth above, in any event
any party shall have the right to retain, at its own expense, counsel with respect to the defense of a claim.

 

    	14

    	 

    

 

(d)          If
an indemnifying party does or is not permitted to assume the defense of an action pursuant to Sections 9(c) or in the case of the
expense reimbursement obligation set forth in Sections 9(a) and (b), the indemnification required by Sections 9(a) and 9(b) shall
be made by periodic payments of the amount thereof during the course of the investigation or defense, as and when bills received
or expenses, losses, damages, or liabilities are incurred.

 

(e)          If
the indemnification provided for in Section 9(a) or 9(b) is held by a court of competent jurisdiction to be unavailable to an indemnified
party with respect to any loss, liability, claim, damage or expense referred to herein, the indemnifying party, in lieu of indemnifying
such indemnified party hereunder, shall (i) contribute to the amount paid or payable by such indemnified party as a result of such
loss, liability, claim, damage or expense as is appropriate to reflect the proportionate relative fault of the indemnifying party
on the one hand and the indemnified party on the other (determined by reference to, among other things, whether the untrue or alleged
untrue statement of a material fact or omission relates to information supplied by the indemnifying party or the indemnified party
and the parties’ relative intent, knowledge, access to information and opportunity to correct or prevent such untrue statement
or omission), or (ii) if the allocation provided by clause (i) above is not permitted by applicable law or provides a lesser sum
to the indemnified party than the amount hereinafter calculated, not only the proportionate relative fault of the indemnifying
party and the indemnified party, but also the relative benefits received by the indemnifying party on the one hand and the indemnified
party on the other, as well as any other relevant equitable considerations. No indemnified party guilty of fraudulent misrepresentation
(within the meaning of Section 11(f) of the Securities Act) shall be entitled to contribution from any indemnifying party who was
not guilty of such fraudulent misrepresentation.

 

(f)          Other
Indemnification. Indemnification similar to that specified in this Section (with appropriate modifications) shall be given
by the Company and each Holder of Registrable Securities with respect to any required registration or other qualification of securities
under any federal or state law or regulation or governmental authority other than the Securities Act.

 

10.         Rule
144.  With a view to making available to the Holders the benefits of Rule 144 and any other rule or regulation of
the Commission that may at any time permit the Holders to sell the Registrable Securities to the public without registration, the
Company agrees: (i) to make and keep public information available as those terms are understood in Rule 144, (ii) to file with
the Commission in a timely manner all reports and other documents required to be filed by an issuer of securities registered under
the Securities Act or the Exchange Act pursuant to Rule 144, (iii) as long as any Holder owns any Registrable Securities, to furnish
in writing upon such Holder’s request a written statement by the Company that it has complied with the reporting requirements
of Rule 144 and of the Securities Act and the Exchange Act, and to furnish to such Holder a copy of the most recent annual or quarterly
report of the Company, and such other reports and documents so filed by the Company as may be reasonably requested in availing
such Holder of any rule or regulation of the Commission permitting the selling of any such Registrable Securities without registration
and (iv) undertake any additional actions commercially reasonably necessary to maintain the availability of the use of Rule 144.

 

    	15

    	 

    

 

11.         Corporate
Existence.  For a period of one (1) year commencing on the date hereof, and so long as any Holder owns any Registrable
Securities, the Company shall not directly or indirectly consummate any merger, reorganization, restructuring, reverse stock split,
consolidation, sale of all or substantially all of the Company’s assets or any similar transaction or related transactions
(each such transaction, an “Organizational Change”), unless, prior to the consummation of an Organizational Change,
the Company obtains the written consent of the Majority Holders.

 

12.         Independent
Nature of Each Purchaser’s Obligations and Rights.  The obligations of each Purchaser under this Agreement
are several and not joint with the obligations of any other Purchaser, and each Purchaser shall not be responsible in any way for
the performance of the obligations of any other Purchaser under this Agreement. Nothing contained herein and no action taken by
any Purchaser pursuant hereto, shall be deemed to constitute such Purchasers as a partnership, an association, a joint venture,
or any other kind of entity, or create a presumption that the Purchasers are in any way acting in concert or as a group with respect
to such obligations or the transactions contemplated by this Agreement. Each Purchaser shall be entitled to independently protect
and enforce its rights, including without limitation the rights arising out of this Agreement, and it shall not be necessary for
any other Purchaser to be joined as an additional party in any proceeding for such purpose; provided, however, that the Majority
Holders shall be able to alter the rights of each Purchaser as provided herein.

 

13.         Other
Registration Rights.  The Company shall not grant any registration rights which would require the Company to file
a registration statement in connection therewith prior to the effectiveness of the Registration Statement without the consent of
the Majority Holders.

 

14.         Miscellaneous.

 

(a)          Governing
Law. This Agreement shall be governed by and construed in accordance with the laws of the United States of America and the
State of New York, both substantive and remedial, without regard to New York conflicts of law principles. Any judicial proceeding
brought against either of the parties to this Agreement or any dispute arising out of this Agreement or any matter related hereto
shall be brought in the courts of the State of New York, New York County, or in the United States District Court for the Southern
District of New York and, by its execution and delivery of this Agreement, each party to this Agreement accepts the jurisdiction
of such courts. The foregoing consent to jurisdiction shall not be deemed to confer rights on any person other than the parties
to this Agreement.

 

    	16

    	 

    

 

(b)          Remedies.
In the event of a breach by the Company or by a Holder of any of their respective obligations under this Agreement, each Holder
or the Company, as the case may be, in addition to being entitled to exercise all rights granted by law and under this Agreement,
including recovery of damages, shall be entitled to specific performance of its rights under this Agreement. The Company and each
Holder agree that monetary damages would not provide adequate compensation for any losses incurred by reason of a breach by it
of any of the provisions of this Agreement and hereby further agrees that, in the event of any action for specific performance
in respect of such breach, it shall not assert or shall waive the defense that a remedy at law would be adequate. Notwithstanding
the foregoing, the sole and exclusive remedy for a Registration Event shall be as set forth in Section 3(d).

 

(c)          Successors
and Assigns. Except as otherwise provided herein, the provisions hereof shall inure to the benefit of, and be binding upon,
the successors, Permitted Assignees, executors and administrators of the parties hereto.

 

(d)          No
Inconsistent Agreements. The Company has not entered, as of the date hereof, and shall not enter, on or after the date of this
Agreement, into any agreement with respect to its securities that would have the effect of impairing the rights granted to the
Holders in this Agreement or otherwise conflicts with the provisions hereof.

 

(e)          Entire
Agreement. This Agreement constitutes the full and entire understanding and agreement between the parties with regard to the
subjects hereof.

 

(f)          Notices,
etc. All notices or other communications which are required or permitted under this Agreement shall be in writing and sufficient
if delivered by hand, by facsimile transmission, by registered or certified mail, postage pre-paid, by electronic mail, or by courier
or overnight carrier, to the persons at the addresses set forth below (or at such other address as may be provided hereunder),
and shall be deemed to have been delivered as of the earlier of the date of actual delivery or, as of the first business day following
the date of transmission, if delivered by facsimile, five days after mailing, if delivered by registered or certified mail, or
the next business day if delivered by electronic mail or by overnight courier:

 

If to the Company to:

 

Max Cash Media, Inc.

50 Brompton Road, Apt. 1X

Great Neck, New York 11021

Attention:  Noah Levinson,
President 

Facsimile:  (919) 848-7771

 

    	17

    	 

    

 

with copy to:

 

Gottbetter & Partners, LLP

488 Madison Avenue, 12th
Floor

New York, NY 10022

Attention:  Adam S.
Gottbetter, Esq. 

Facsimile:  (212) 400-6901

 

If to the Purchasers:

 

To each Purchaser at
the address set forth on the signature page hereto or at such other address as any party shall have furnished to the other parties
in writing.

 

(g)          Delays
or Omissions.  No delay or omission to exercise any right, power or remedy accruing to any Holder, upon any breach
or default of the Company under this Agreement, shall impair any such right, power or remedy of such Holder nor shall it be construed
to be a waiver of any such breach or default, or an acquiescence therein, or of any similar breach or default thereunder occurring;
nor shall any waiver of any single breach or default be deemed a waiver of any other breach or default theretofore or thereafter
occurring. Any waiver, permit, consent or approval of any kind or character on the part of any Holder of any breach or default
under this Agreement, or any waiver on the part of any Holder of any provisions or conditions of this Agreement, must be in writing
and shall be effective only to the extent specifically set forth in such writing. All remedies, either under this Agreement, or
by law or otherwise afforded to any holder, shall be cumulative and not alternative.

 

(h)          Counterparts.  This
Agreement may be executed in any number of counterparts, each of which shall be enforceable against the parties actually executing
such counterparts, and all of which together shall constitute one instrument. In the event that any signature is delivered by facsimile
transmission, such signature shall create a valid and binding obligation of the party executing (or on whose behalf such signature
is executed) with the same force and effect as if such facsimile signature page were an original thereof.

 

(i)          Severability.  In
the case any provision of this Agreement shall be invalid, illegal or unenforceable, the validity, legality and enforceability
of the remaining provisions shall not in any way be affected or impaired thereby.

 

(j)          Amendments.  The
provisions of this Agreement may be amended at any time and from time to time, and particular provisions of this Agreement may
be waived, with and only with an agreement or consent in writing signed by the Company and the Majority Holders. The Purchasers
acknowledge that by the operation of this Section, the Majority Holders may have the right and power to diminish or eliminate all
rights of the Purchasers under this Agreement.

 

[signature
pages follow]

 

    	18

    	 

    

 

This Registration Rights
Agreement is hereby executed as of the date first above written.

 

	 	MAX CASH MEDIA, INC.
	 	 
	 	By:	 
	 	Name:	Noah Levinson
	 	Title:	President

 

THE PURCHASER’S SIGNATURE
TO THE SECURITIES PURCHASE AGREEMENT FOR THE BRIDGE FINANCING AND/OR PPO SHALL CONSTITUTE THE PURCHASER’S SIGNATURE TO THIS
REGISTRATION RIGHTS AGREEMENT.

 

    	 

    	 

    

 

 ANNEX A

 

MAX CASH MEDIA, INC.

 

Selling Securityholder Notice and Questionnaire

 

The undersigned beneficial
owner of securities of Max Cash Media, Inc., a Nevada corporation (the “Company”), with respect to which the
undersigned has certain registration rights (“Registrable Securities”), understands that the Company has filed
or intends to file with the Securities and Exchange Commission a registration statement (the “Registration Statement”)
for the registration and resale under Rule 415 of the Securities Act of 1933, as amended, of the Registrable Securities, in accordance
with the terms of a registration rights agreement between the Company and the undersigned, among others (the “Registration
Rights Agreement”). A copy of the Registration Rights Agreement is available from the Company upon request at the address
set forth below. All capitalized terms not otherwise defined herein shall have the meanings ascribed thereto in the Registration
Rights Agreement.

 

Certain legal consequences
arise from being named as a selling securityholder in the Registration Statement and the related prospectus. Accordingly, holders
and beneficial owners of Registrable Securities are advised to consult their own securities law counsel regarding the consequences
of being named or not being named as a selling securityholder in the Registration Statement and the related prospectus.

 

NOTICE

 

The undersigned beneficial
owner (the “Selling Securityholder”) of Registrable Securities hereby elects to include the Registrable Securities
owned by the Selling Securityholder in the Registration Statement.

 

The undersigned hereby
provides the following information to the Company and represents and warrants that such information is accurate:

 

QUESTIONNAIRE

 

1. Name:

 

	 	(a)	Full Legal Name of Selling Securityholder:
	 	 	 
	 	 	 
	 	 	 

 

	 	(b)	Full Legal Name of Holder of Record (if not the same as (a) above) through which Registrable Securities are held:
	 	 	 
	 	 	 
	 	 	 

 

	 	(c)	Full Legal Name of Natural Control Person (which means a natural person who directly or indirectly alone or with others has power to vote or dispose of the securities covered by this questionnaire):
	 	 	 
	 	 	 
	 	 	 

 

    	 

    	 

    

 

2. Address for Notices to Selling
Securityholder:

	 
	 
	 
	Telephone: 	 	Fax:	 
	Email:	 
	Contact Person:	 

 

3. Broker-Dealer Status:

 

		(a)	Are you a broker-dealer?

 

Yes  ̈           No
 ̈

 

		(b)	If “yes” to Section 3(a), did you receive your Registrable Securities as compensation for investment banking services
to the Company?

 

Yes £           No
 ̈

 

		Note:	If “no” to Section 3(b), the Commission’s staff has indicated that you should be identified as an underwriter
in the Registration Statement.

 

		(c)	Are you an affiliate of a broker-dealer?

 

Yes £           No
£

 

		(d)	If you are an affiliate of a broker-dealer, do you certify that you purchased the Registrable Securities
in the ordinary course of business, and at the time of the purchase of the Registrable Securities to be resold, you had no agreements
or understandings, directly or indirectly, with any person to distribute the Registrable Securities?

 

Yes £           No
£

 

		Note:	If “no” to Section 3(d), the Commission’s staff has indicated that you should be identified as an underwriter
in the Registration Statement.

 

    	2

    	 

    

 

4. Beneficial Ownership of Securities of
the Company Owned by the Selling Securityholder:

 

Except as set forth below
in this Item 4, the undersigned is not the beneficial or registered owner of any securities of the Company.

 

	 	(a)	Type and Amount of securities (including any Registrable Securities)
    beneficially owned1 by the Selling Securityholder:
	 	 	 
	 	 	 
	 	 	 
	 	 	 
	 	 	 

 

5. Relationships with the Company:

 

Except as set forth below,
neither the undersigned nor (if you are a natural person) any member of your immediate family, nor (if you are not a natural person)
any of your affiliates2, officers, directors or principal equity holders (owners of 5% of more of the equity securities
of the undersigned) has held any position or office or has had any other material relationship with the Company (or its predecessors
or affiliates) during the past three years.

 

	 	State any exceptions here:
	 	 
	 	 
	 	 
	 	 
	 	 

  

 

1
Beneficially Owned:  A “beneficial owner” of a security includes any person who, directly
or indirectly, through any contract, arrangement, understanding, relationship or otherwise has or shares (i) voting
power, including the power to direct the voting of such security, or (ii) investment power,
including the power to dispose of, or direct the disposition of, such security.  In addition, a person is deemed to have
“beneficial ownership” of a security of which such person has the right to acquire beneficial ownership at any time
within 60 days, including, but not limited to, any right to acquire such security: (i) through the exercise of any option,
warrant or right, (ii) through the conversion of any security or (iii) pursuant to the power to revoke, or the automatic
termination of, a trust, discretionary account or similar arrangement.

 

It is possible that a security
may have more than one “beneficial owner,” such as a trust, with two co-trustees sharing voting power, and the settlor
or another third party having investment power, in which case each of the three would be the “beneficial owner” of
the securities in the trust.  The power to vote or direct the voting, or to invest or dispose of, or direct the investment
or disposition of, a security may be indirect and arise from legal, economic, contractual or other rights, and the determination
of beneficial ownership depends upon who ultimately possesses or shares the power to direct the voting or the disposition of the
security.

 

The final determination of the
existence of beneficial ownership depends upon the facts of each case.  You may, if you believe the facts warrant it, disclaim
beneficial ownership of securities that might otherwise be considered “beneficially owned” by you.

 

		1	Affiliate:  An “affiliate” is a company or person that directly,
or indirectly through one or more intermediaries, controls you, or is controlled by you, or is under common control with you.

 

 

    	3

    	 

    

 

The undersigned agrees
to promptly notify the Company of any inaccuracies or changes in the information provided herein that may occur subsequent to the
date hereof at any time prior to the effectiveness of the Registration Statement or while the Registration Statement remains effective.

 

By signing below, the
undersigned consents to the disclosure of the information contained herein in its answers to Items 1 through 5 and the inclusion
of such information in the Registration Statement and the related prospectus and any amendments or supplements thereto. The undersigned
understands that such information will be relied upon by the Company in connection with the preparation or amendment of the Registration
Statement and the related prospectus and any amendments or supplements thereto.

 

IN WITNESS WHEREOF,
the undersigned, by authority duly given, has caused this Selling Securityholder Notice and Questionnaire to be executed and delivered
either in person or by its duly authorized agent.

 

	BENEFICIAL OWNER (individual)	 	BENEFICIAL OWNER (entity)
	 	 	 
	 	 	 
	Signature	 	Name of Entity
	 	 	 
	 	 	 
	Print Name	 	Signature
	 	 	 
	 	 	Print Name:	 
	Signature (if Joint Tenants or Tenants in Common)	 
	 	 	Title:	 

  

	Dated:	 	 

 

PLEASE E-MAIL OR FAX A COPY OF THE COMPLETED
AND EXECUTED QUESTIONNAIRE, AND RETURN THE ORIGINAL BY MAIL, TO:

 

Gottbetter & Partners, LLP

488 Madison Avenue, 12th Floor

New York, NY 10022

Attention: Elizabeth Aviles

Facsimile: (212) 400-6901

E-mail: eqa@gottbetter.com

 

PLEASE RETURN THE COMPLETED AND EXECUTED
NOTICE AND QUESTIONNAIRE AT YOUR FIRST OPPORTUNITY.

 

    	4ESCROW AGREEMENT

 

This Escrow Agreement
(this “Agreement”) is entered into as of July 12, 2012, by and among BOLDFACE Group, Inc., a Nevada corporation (the
“Parent”), Nicole Ostoya, Robin Coe-Hutshing and Maria Torres (singly and collectively, the “Company Shareholders”)
and Gottbetter & Partners, LLP (the “Escrow Agent”).

 

WHEREAS, the
Parent has entered into an Agreement and Plan of Merger and Reorganization (the “Merger Agreement”) with BOLDFACE Licensing
+ Branding, a Nevada corporation (the “Company”), pursuant to which (i) a wholly-owned subsidiary of the Parent will
merge with and into the Company, with the Company surviving the merger, (ii) the Company will become a wholly-owned subsidiary
of the Parent, and (iii) the Company Shareholders will receive shares of common stock of the Parent (the “Merger Shares”);

 

WHEREAS, the
Merger Agreement provides that 95% of the Merger Shares (the “Initial Shares”) to be issued to such Company Shareholders
shall be delivered to such Company Shareholders and 5% of the Merger Shares (the “Escrow Shares”) to be issued to such
Company Shareholders shall be delivered to the Escrow Agent to secure the indemnification obligations of the Company Shareholders
as of the Closing Date, as such term is defined in the Merger Agreement, to the Parent; and

 

WHEREAS, the
Merger Agreement provides for the execution of this Agreement and the establishment of an escrow account and the parties hereto
desire to establish the terms and conditions pursuant to which such escrow account will be established and maintained.

 

NOW, THEREFORE,
the parties hereto hereby agree as follows:

 

1.          Escrow
and Indemnification.

 

(a)          Escrow
of Shares. Simultaneously with the execution of this Agreement, the Parent shall cause to be issued and shall deposit with
the Escrow Agent certificates representing an aggregate number of shares of common stock of the Parent, as determined pursuant
to Section 1.7(b) of the Merger Agreement, issued in the names of the Company Shareholders. The shares deposited with the Escrow
Agent pursuant to this Section 1(a) are referred to herein as the “Escrow Shares.” The Escrow Shares shall be held
as a trust fund and shall not be subject to any lien, attachment, trustee process or any other judicial process of any creditor
of any party hereto. The Escrow Agent agrees to hold the Escrow Shares in an escrow account (the “Escrow Account”),
subject to the terms and conditions of this Agreement. The Company Shareholders have heretofore delivered to the Escrow Agent (i)
undated Medallion Guaranteed stock powers with respect to the Escrow Shares, duly executed in blank in form and substance satisfactory
to the Escrow Agent; and (ii) undated stock transfer instructions addressed to the Parent’s transfer agent authorizing the
transfer of the Escrow Shares.

 

(b)          Indemnification.
The Company Shareholders have agreed in Section 6.1 of the Merger Agreement to indemnify and hold harmless the Parent from and
against certain Damages (as defined in Section 6.1 of the Merger Agreement). The Escrow Shares shall be (i) security for such indemnity
obligation of the Company Shareholders, subject to the limitations, and in the manner provided, in this Agreement and the Merger
Agreement and (ii) shall be the exclusive means for the Parent to collect any Damages with respect to which the Parent is entitled
to indemnification under Article VI of the Merger Agreement.

 

    	 

    	 

    

 

(c)          Dividends,
Etc. Any securities distributed in respect of or in exchange for any of the Escrow Shares, whether by way of stock dividends,
stock splits or otherwise, shall be issued in the name of the Company Shareholders or their respective nominee(s) and shall be
delivered to the Escrow Agent, who shall hold such securities in the Escrow Account. Such securities shall be considered Escrow
Shares for purposes hereof. The Company Shareholders shall deliver to the Escrow Agent undated Medallion Guaranteed stock powers
with respect to any such additional Escrow Shares, duly executed in blank, and any other documents reasonably requested by the
Escrow Agent in connection herewith, in form and substance and at a time satisfactory to the Escrow Agent. Any cash dividends or
property (other than securities) distributed in respect of the Escrow Shares shall promptly be distributed by the Escrow Agent
to the Company Shareholders in accordance with Section 3(c) hereof.

 

(d)          Voting
of Shares. Each Company Shareholder shall have the right, in their sole discretion, to direct the Escrow Agent in writing as
to the exercise of any voting rights pertaining to the Escrow Shares issued in their respective names, and the Escrow Agent shall
comply with any such written instructions. In the absence of such instructions, the Escrow Agent shall not vote any of the Escrow
Shares.

 

(e)          Transferability.
The respective interests of the Company Shareholders in the Escrow Shares shall not be assignable or transferable, other than by
operation of law. Notice of any such assignment or transfer by operation of law shall be given to the Escrow Agent and the Parent,
and no such assignment or transfer shall be valid until such notice is given.

 

2.          Intentionally
Omitted.

 

3.          Distribution
of Escrow Shares.

 

(a)          The
Escrow Agent shall distribute the Escrow Shares only in accordance with (i) a written instrument delivered to the Escrow Agent
that is executed by both the Parent and the Company Shareholder whose Escrow Shares are being distributed and that instructs the
Escrow Agent as to the distribution of some or all of the Escrow Shares, (ii) an order of a court of competent jurisdiction, a
copy of which is delivered to the Escrow Agent by either the Parent or the Company Shareholders, that instructs the Escrow Agent
as to the distribution of some or all of the Escrow Shares, or (iii) the provisions of Section 3(b) hereof.

 

    	2

    	 

    

 

(b)          Within
five business days after July 11, 2014 (the “Termination Date”), the Escrow Agent shall distribute to the Company Shareholders
all of the Escrow Shares then held in escrow, registered in the names of the Company Shareholders. Notwithstanding the foregoing,
if the Parent has previously delivered to the Escrow Agent a copy of a Claim Notice (as hereinafter defined) and the Escrow Agent
has not received written notice of the resolution of the claim covered thereby, or if the Parent has previously delivered to the
Escrow Agent a copy of an Expected Claim Notice (as hereinafter defined) and the Escrow Agent has not received written notice of
the resolution of the anticipated claim covered thereby, the Escrow Agent shall retain in escrow after the Termination Date such
number of Escrow Shares as have a Value (as defined in Section 4 below) equal to the Claimed Amount (as hereinafter defined) covered
by such Claim Notice or equal to the estimated amount of Damages set forth in such Expected Claim Notice, as the case may be. Any
Escrow Shares so retained in escrow shall be distributed only in accordance with the terms of clauses (i) or (ii) of Section 3(a)
hereof. For purposes of this Agreement, a Claim Notice means a written notification under the Merger Agreement given by the Parent
to the Company Shareholders which contains (i) a detailed description and the amount (the “Claimed Amount”) of any
Damages incurred or reasonably expected to be incurred by the Parent, (ii) a statement that the Parent is entitled to indemnification
under Article 6 of the Merger Agreement for such Damages and a reasonable detailed explanation of the basis therefor, and (iii)
a demand for payment (in the manner provided in Section 6.3 of the Merger Agreement) in the amount of such Damages. For purposes
of this Agreement, an Expected Claim Notice means a notice delivered pursuant to the Merger Agreement by the Parent to a Company
Shareholder, before expiration of a representation or warranty, to the effect that, as a result of a legal proceeding instituted
by or written claim made by a third party, the Parent reasonably expects to incur Damages as a result of a breach of such representation
or warranty.

 

(c)          Any
distribution of all or a portion of the Escrow Shares (or cash or other property pursuant to Section 2(c)) to the Company Shareholders
shall be made by delivery of stock certificates issued in the name of the Company Shareholder (or cash or other property), covering
such percentage of the Escrow Shares (or cash or other property) being distributed as is calculated in accordance with the percentages
set forth opposite each such Company Shareholder’s name on Attachment A attached hereto (which Attachment shall be updated
after the date hereof if the Parent deposits additional Escrow Shares in the Escrow Account on behalf of additional Company Shareholders
after the Closing Date). Distributions to the Company Shareholder shall be made by mailing stock certificates to such holders at
their respective addresses shown on Attachment A (or such other address as may be provided in writing to the Escrow Agent by any
such Company Shareholder). No fractional Escrow Shares shall be distributed to Company Shareholders pursuant to this Agreement.
Instead, the number of shares that each Company Shareholder shall receive shall be rounded up or down to the nearest whole number
(provided that the Indemnification Representative shall have the authority to effect such rounding in such a manner that the total
number of whole Escrow Shares to be distributed equals the number of Escrow Shares then held in the Escrow Account).

 

4.          Valuation
of Escrow Shares. For purposes of this Agreement, the “Value” of any Escrow Shares shall be $0.25 per share (subject
to subsequent adjustment for stock splits, stock dividends, or similar events affecting the Escrow Shares following the Merger),
multiplied by the number of such Escrow Shares.

 

5.          Fees
and Expenses of Escrow Agent. The Parent shall pay the fees of the Escrow Agent for the services to be rendered by the Escrow
Agent hereunder.

 

6.          Limitation
of Escrow Agent’s Liability.

 

(a)          The
Escrow Agent shall incur no liability with respect to any action taken or suffered by it in reliance upon any notice, direction,
instruction, consent, statement or other documents believed by it to be genuine and duly authorized, nor for other action or inaction
except its own willful misconduct or gross negligence. The Escrow Agent shall not be responsible for the validity or sufficiency
of this Agreement. In all questions arising under the Escrow Agreement, the Escrow Agent may rely on the advice of counsel, and
the Escrow Agent shall not be liable to anyone for anything done, omitted or suffered in good faith by the Escrow Agent based on
such advice. The Escrow Agent shall not be required to take any action hereunder involving any expense unless the payment of such
expense is made or provided for in a manner reasonably satisfactory to it. In no event shall the Escrow Agent be liable for indirect,
punitive, special or consequential damages.

 

    	3

    	 

    

 

(b)          The
Parent agrees to indemnify the Escrow Agent for, and hold it harmless against, any loss, liability or expense incurred without
gross negligence or willful misconduct on the part of Escrow Agent, arising out of or in connection with its carrying out of its
duties hereunder.

 

7.          Amounts
Payable by Company Shareholders. The amounts payable by the Company Shareholders under this Agreement (i.e., the indemnification
obligations pursuant to Section 6(b)) shall be payable solely as follows. The Escrow Agent shall notify the Company Shareholder
of any such amount payable by such Company Shareholder as soon as it becomes aware that any such amount is payable, with a copy
of such notice to the Parent. On the sixth business day after the delivery of such notice, the Escrow Agent shall sell such number
of Escrow Shares (up to the number of Escrow Shares then available in the Escrow Account), subject to compliance with all applicable
securities laws, as is necessary to raise such amount, and shall be entitled to apply the proceeds of such sale in satisfaction
of such indemnification obligations of the Company Shareholders; provided that if a Company Shareholder delivers to the Escrow
Agent (with a copy to the Parent), within five business days after delivery of such notice by the Company Shareholder, a written
notice contesting the legitimacy or reasonableness of such amount as applied specifically to them, then the Escrow Agent shall
not sell any Escrow Shares issued in such Company Shareholder’s name to raise the disputed portion of such claimed amount
except in accordance with the terms of clauses (i) or (ii) of Section 3(a).

 

8.          Termination.
This Agreement shall terminate upon the distribution by the Escrow Agent of all of the Escrow Shares in accordance with this Agreement;
provided that the provisions of Sections 6 shall survive such termination.

 

9.          Notices.
All notices, instructions and other communications given hereunder or in connection herewith shall be in writing. Any such notice,
instruction or communication shall be sent either (i) by registered or certified mail, return receipt requested, postage prepaid,
or (ii) via a reputable nationwide overnight courier service, in each case to the address set forth below. Any such notice, instruction
or communication shall be deemed to have been delivered five business days after it is sent by registered or certified mail, return
receipt requested, postage prepaid, or one business day after it is sent via a reputable nationwide overnight courier service.

 

If to the Parent:

 

BOLDFACE Group, Inc.

1309 Pico Blvd.

Suite #A

Santa Monica, CA 90405

Attn:  Nicole Ostoya, Chief Executive
Officer

Facsimile:  310.421.9274

 

    	4

    	 

    

 

 

with a copy to (which
shall not constitute notice hereunder):

 

Gottbetter & Partners, LLP

488 Madison Avenue, 12th
Floor

New York, NY 10022

Attn:  Scott Rapfogel,
Esq.

Facsimile:  212.400.6901

 

If to the Company Shareholder:

 

c/o BOLDFACE Group, Inc.

1309 Pico Blvd., Suite #A

Santa Monica, CA 90405

Facsimile:  310.581.4652

 

If to the Escrow Agent:

 

Gottbetter & Partners, LLP

488 Madison Avenue, 12th Floor

New York, NY 10022

Attn:  Adam S. Gottbetter,
Esq.

Facsimile:  212.400.6901

 

Any party may give any notice, instruction
or communication in connection with this Agreement using any other means (including personal delivery, telecopy or ordinary mail),
but no such notice, instruction or communication shall be deemed to have been delivered unless and until it is actually received
by the party to whom it was sent. Any party may change the address to which notices, instructions or communications are to be delivered
by giving the other parties to this Agreement notice thereof in the manner set forth in this Section 9.

 

10.         Successor
Escrow Agent. In the event the Escrow Agent becomes unavailable or unwilling to continue in its capacity herewith, the Escrow
Agent may resign and be discharged from its duties or obligations hereunder by delivering a resignation to the parties to this
Escrow Agreement, not less than 60 days prior to the date when such resignation shall take effect. The Parent may appoint a successor
Escrow Agent without the consent of the Indemnification Representative and may appoint any other successor Escrow Agent with the
consent of the Indemnification Representative, which shall not be unreasonably withheld. If, within such notice period, the Parent
provides to the Escrow Agent written instructions with respect to the appointment of a successor Escrow Agent and directions for
the transfer of any Escrow Shares then held by the Escrow Agent to such successor, the Escrow Agent shall act in accordance with
such instructions and promptly transfer such Escrow Shares to such designated successor. If no successor Escrow Agent is named
as provided in this Section 10 prior to the date on which the resignation of the Escrow Agent is to properly take effect, the Escrow
Agent may apply to a court of competent jurisdiction for appointment of a successor Escrow Agent.

 

    	5

    	 

    

 

11.         General.

 

(a)          Governing
Law; Assigns. This Agreement shall be governed by and construed in accordance with the internal laws of the State of New York
without regard to conflict-of-law principles and shall be binding upon, and inure to the benefit of, the parties hereto and their
respective successors and assigns.

 

(b)          Counterparts.
This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together
shall constitute one and the same instrument.

 

(c)          Entire
Agreement. Except for those provisions of the Merger Agreement referenced herein, this Agreement constitutes the entire understanding
and agreement of the parties with respect to the subject matter of this Agreement and supersedes all prior agreements or understandings,
written or oral, between the parties with respect to the subject matter hereof.

 

(d)          Waivers.
No waiver by any party hereto of any condition or of any breach of any provision of this Agreement shall be effective unless in
writing. No waiver by any party of any such condition or breach, in any one instance, shall be deemed to be a further or continuing
waiver of any such condition or breach or a waiver of any other condition or breach of any other provision contained herein.

 

(e)          Amendment.
This Agreement may be amended only with the written consent of the Parent, the Escrow Agent and the Indemnification Representative.

 

(f)          Consent
to Jurisdiction and Service. The parties hereby absolutely and irrevocably consent and submit to the jurisdiction of the courts
in the State of New York and of any Federal court located in the State of New York in connection with any actions or proceedings
brought against any party hereto by the Escrow Agent arising out of or relating to this Escrow Agreement. In any such action or
proceeding, the parties hereby absolutely and irrevocably waive personal service of any summons, complaint, declaration or other
process and hereby absolutely and irrevocably agree that the service thereof may be made by certified or registered first-class
mail directed to such party, at their respective addresses in accordance with Section 10 hereof.

 

[signature
page follows]

 

    	6

    	 

    

 

IN WITNESS WHEREOF,
the parties have duly executed this Agreement as of the day and year first above written.

 

	 	BOLDFACE GROUP, INC.
	 	 
	 	By:	/s/ Noah Levinson
	 	Name:  Noah Levinson
	 	Title:  Chief Executive Officer
	 	 
	 	/s/ Nicole Ostoya
	 	Nicole Ostoya
	 	 
	 	/s/ Robin Coe-Hutshing
	 	Robin Coe-Hutshing
	 	 
	 	/s/ Maria Torres
	 	Maria Torres
	 	 
	 	GOTTBETTER & PARTNERS, LLP
	 	 
	 	By:	/s/ Adam S. Gottbetter
	 	Name:  Adam S. Gottbetter
	 	Title:  Managing Partner

 

    	 

    	 

    

 

ATTACHMENT A

 

	COMPANY SHAREHOLDERS	 	PERCENTAGE	 	ADDRESS
	 	 	 	 	 
	Nicole Ostoya	 	47.5	%	
        c/o BOLDFACE Group, Inc.

        1309 Pico Blvd., Suite #A

        Santa Monica, CA 90405

	 	 	 	 	 
	Robin Coe-Hutshing	 	47.5	%	
        c/o BOLDFACE Group, Inc.

        1309 Pico Blvd., Suite #A

        Santa Monica, CA 90405

	 	 	 	 	 
	Maria Torres	 	5	%	
        c/o BOLDFACE Group, Inc.

        1309 Pico Blvd., Suite #A

        Santa Monica, CA 90405

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