Document:

EX-4.2

 Exhibit 4.2 
 Execution Version 
 AGREEMENT AND PLAN OF MERGER 

DATED AS OF JUNE 15, 2012 
 BY AND AMONG 
 SARA LEE CORPORATION, 

DE US, INC., 

D.E MASTER BLENDERS 1753 B.V. 
 AND 
 DEMB MERGER COMPANY 

 Table of Contents 

 

							
	 	  	 	  	Page	 
	 ARTICLE I DEFINITIONS
	  	 	2	  
	 1.1
	  	 Definitions
	  	 	2	  
		
	 ARTICLE II THE MERGER
	  	 	3	  
	 2.1
	  	 The Merger
	  	 	3	  
	 2.2
	  	 Closing
	  	 	3	  
	 2.3
	  	 Effective Time
	  	 	4	  
	 2.4
	  	 Merger Exchange
	  	 	4	  
	 2.5
	  	 Effect of the Merger on Shares
	  	 	4	  
	 2.6
	  	 Merger Consideration Mechanics
	  	 	5	  
	 2.7
	  	 Certificate of Incorporation and Bylaws of the Surviving Corporation
	  	 	7	  
	 2.8
	  	 Directors and Officers of the Surviving Corporation
	  	 	8	  
	 2.9
	  	 Qualification as Reorganization
	  	 	8	  
		
	 ARTICLE III REPRESENTATIONS AND WARRANTIES
	  	 	8	  
	 3.1
	  	 Representations and Warranties of Sara Lee and CoffeeCo
	  	 	8	  
	 3.2
	  	 Representations and Warranties of DutchCo and Merger Sub
	  	 	8	  
		
	 ARTICLE IV COVENANTS AND AGREEMENTS
	  	 	9	  
	 4.1
	  	 Required Actions
	  	 	9	  
		
	 ARTICLE V CONDITIONS TO THE MERGER
	  	 	9	  
	 5.1
	  	 Conditions to Each Party’s Obligation to Effect the Merger
	  	 	9	  
	 5.2
	  	 Additional Conditions to the Obligations of Sara Lee and CoffeeCo
	  	 	10	  
	 5.3
	  	 Additional Conditions to the Obligations of DutchCo and Merger Sub
	  	 	10	  
		
	 ARTICLE VI GENERAL PROVISIONS
	  	 	10	  
	 6.1
	  	 Termination
	  	 	10	  
	 6.2
	  	 Entire Agreement
	  	 	10	  
	 6.3
	  	 Governing Law
	  	 	10	  
	 6.4
	  	 Amendment
	  	 	10	  
	 6.5
	  	 Waivers
	  	 	11	  
	 6.6
	  	 Partial Invalidity
	  	 	11	  
	 6.7
	  	 Execution in Counterparts
	  	 	11	  
	 6.8
	  	 Successors and Assigns
	  	 	11	  
	 6.9
	  	 No Third Party Beneficiaries
	  	 	11	  
	 6.10
	  	 Notices
	  	 	11	  
	 6.11
	  	 Force Majeure
	  	 	12	  
	 6.12
	  	 Limited Liability
	  	 	12	  
	 6.13
	  	 Plan of Reorganization
	  	 	13	  
	 6.14
	  	 Dispute Resolution
	  	 	13	  
	 6.15
	  	 Interpretation
	  	 	13	  
	 6.16
	  	 Survival
	  	 	13	  

 AGREEMENT AND PLAN OF MERGER 

THIS AGREEMENT AND PLAN OF MERGER, dated as of June 15, 2012 (this “Agreement”), is by and among Sara Lee
Corporation, a Maryland corporation (“Sara Lee”), DE US, Inc., a Delaware corporation (“CoffeeCo”), and, as of the date hereof, a wholly-owned subsidiary of Sara Lee, D.E MASTER BLENDERS 1753 B.V., a private company
with limited liability with a corporate seat in Joure (Skarsterlân), The Netherlands (“DutchCo”), and, as of the date hereof, a wholly-owned subsidiary of CoffeeCo, and DEMB Merger Company, a Delaware corporation and
wholly-owned subsidiary of DutchCo (“Merger Sub”). Capitalized terms used but not otherwise defined herein shall have the meanings ascribed to such terms in the Master Separation Agreement, entered into by and between Sara Lee,
CoffeeCo and DutchCo, on or around the date hereof (the “Master Separation Agreement”). 
 WHEREAS, CoffeeCo,
through the CoffeeCo Business, is engaged in the business of producing and selling high-quality, innovative coffee and tea products and the Sara Lee Board has determined that it would be advisable and in the best interests of Sara Lee and its
stockholders for Sara Lee to distribute, on a pro rata basis to the holders of Sara Lee Shares without any consideration being paid by the holders thereof, all of the outstanding CoffeeCo Shares; 

WHEREAS, upon the terms and subject to the conditions set forth in the Master Separation Agreement, Sara Lee shall, among other things,
on the Distribution Date, effect the Distribution and distribute all of the outstanding CoffeeCo Shares to the Exchange Agent to hold for the benefit of the holders of outstanding Sara Lee Shares; 

WHEREAS, after the Distribution and payment of the CoffeeCo Special Dividend but prior to any CoffeeCo Shares being released by the
Exchange Agent and physically distributed to holders of Sara Lee Shares, upon the terms and subject to the conditions set forth in this Agreement and in accordance with the General Corporation Law of the State of Delaware (the “DGCL”),
CoffeeCo will merge with Merger Sub, with CoffeeCo continuing as the surviving corporation (sometimes referred to herein as the “Surviving Corporation”); 
 WHEREAS, the CoffeeCo Board has (i) determined that the Merger and this Agreement are advisable and in the best interests of CoffeeCo and Sara Lee, its sole stockholder, and has approved this
Agreement and the transactions contemplated hereby, including the Merger, and (ii) recommended the adoption by Sara Lee, as the sole stockholder of CoffeeCo, of this Agreement; 

WHEREAS, the board of directors of Merger Sub has (i) determined that the Merger and this Agreement are advisable and in the best
interests of Merger Sub and DutchCo, its sole stockholder, and has approved this Agreement and the transactions contemplated hereby, including the Merger, and (ii) recommended the adoption by DutchCo, as the sole stockholder of Merger Sub, of
this Agreement; 
 WHEREAS, the Sara Lee Board and DutchCo Board have each approved this Agreement and the transactions
contemplated hereby, including the Merger, on the terms and subject to the conditions set forth in this Agreement and in accordance with the DGCL; 

  
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 WHEREAS, Sara Lee, as the sole stockholder of CoffeeCo, and DutchCo, as the sole stockholder
of Merger Sub, have each executed a written consent approving this Agreement and the transactions contemplated hereby, including the Merger, on the terms and subject to the conditions set forth in this Agreement; 

WHEREAS, it is the intention of the parties hereto that the Merger qualify as a reorganization within the meaning of Section 368(a)
of the Internal Revenue Code of 1986 (the “Code”), and it is the expectation of the parties hereto that the Merger is taxable to U.S. holders of CoffeeCo Shares under Section 367 of the Code; 

WHEREAS, this Agreement constitutes a “plan of reorganization” within the meaning of Treasury Regulation
Section 1.368-3(a); and 
 WHEREAS, the Merger is expected to accomplish certain substantial business purposes of CoffeeCo
and its Affiliates (which business purposes are substantially unrelated to federal tax matters). 
 NOW, THEREFORE, in
consideration of these premises, the representations, warranties, covenants and agreements set forth in this Agreement, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties,
intending to be legally bound hereby, agree as follows: 
 ARTICLE I 

DEFINITIONS 
 1.1 Definitions. As used in this Agreement, the following terms shall have the meanings set forth in this Section 1.1: 
 “ABN AMRO” has the meaning set forth in Section 2.6(d). 

“Agreement” has the meaning set forth in the first paragraph of this Agreement. 

“Certificate of Merger” has the meaning set forth in Section 2.3. 

“Closing” has the meaning set forth in Section 2.2. 

“Closing Date” has the meaning set forth in Section 2.2. 

“Code” has the meaning set forth in the Recitals. 

“CoffeeCo” has the meaning set forth in the first paragraph of this Agreement. 

“DGCL” has the meaning set forth in the Recitals. 

“Distribution Fund” has the meaning set forth in Section 2.4(b). 

“DutchCo” has the meaning set forth in the first paragraph of this Agreement. 

  
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 “Excess Merger Shares” has the meaning set forth in Section 2.6(d).

 “Excluded Share” has the meaning set forth in Section 2.5(a)(i). 

“Fractional Interests Trust” has the meaning set forth in Section 2.6(d). 

“Instruction Form” has the meaning set forth in Section 2.6(a). 

“Master Separation Agreement” has the meaning set forth in the first paragraph of this Agreement. 

“Merger Consideration” has the meaning set forth in Section 2.5(a)(i). 

“Merger Effective Time” has the meaning set forth in Section 2.3. 

“Merger Sub” has the meaning set forth in the first paragraph of this Agreement. 

“Sara Lee” has the meaning set forth in the first paragraph of this Agreement. 

“Surviving Corporation” has the meaning set forth in the Recitals. 

“Surviving Corporation Shares” has the meaning set forth in Section 2.4(a). 

ARTICLE II 

THE MERGER 
 2.1 The Merger. Upon the terms and subject to the conditions set forth in this Agreement and in accordance with the DGCL, at the Merger Effective Time, the Merger shall occur pursuant to which
Merger Sub shall merge with and into CoffeeCo, with CoffeeCo as the Surviving Corporation and the separate corporate existence of Merger Sub shall thereupon cease. The Surviving Corporation shall continue to exist under the laws of the State of
Delaware, with all its rights, privileges, immunities, powers and franchises, unaffected by the Merger except as set forth in this Article II. After the Merger, but subject to Section 2.4, the Surviving Corporation shall be a wholly
owned subsidiary of DutchCo. The Merger shall have the effects specified in the DGCL. 
 2.2 Closing. Upon the terms and
subject to the conditions set forth herein, including the satisfaction or, to the extent permitted hereunder, waiver of all conditions to the Merger set forth in Article V, the closing of the Merger and the other transactions contemplated
hereby (the “Closing”) shall take place on the same day as, but following the payment of the CoffeeCo Special Dividend (the “Closing Date”), unless this Agreement has been terminated pursuant to Section 6.1
or unless another time or date is agreed to by the parties hereto. The Closing shall take place at the offices of Skadden, Arps, Slate, Meagher & Flom LLP, 155 North Wacker Drive, Chicago, Illinois or such other location as may be agreed
upon by the parties. 

  
 3 

 2.3 Effective Time. 

(a) On the Closing Date, CoffeeCo shall effect the filing of a certificate of merger relating to the Merger (the “Certificate of
Merger”) with the Secretary of State of Delaware, in such form as is required by and executed and acknowledged in accordance with the relevant provisions of the DGCL, and shall make all other filings or recordings required under the DGCL.

 (b) The Merger shall become effective at (i) the date and time on which the Certificate of Merger is duly filed with
the Secretary of State of Delaware as required to effect the Merger, or (ii) such subsequent date and time as specified in the Certificate of Merger (such time that the Merger shall become effective being the “Merger Effective
Time”). 
 2.4 Merger Exchange. Upon the terms and subject to the conditions of this Agreement and the Exchange
Agent Agreement and in accordance with provisions of Section 2:94b of the Dutch Civil Code, as soon as possible after the Merger Effective Time, on the Closing Date: 
 (a) The Exchange Agent, acting solely for the account of the former stockholders of CoffeeCo, shall contribute, for the account of such holders, all of the issued and outstanding shares of common stock,
par value $0.01 per share, of the Surviving Corporation (“Surviving Corporation Shares”) that were issued to the Exchange Agent solely for the account and benefit of the former stockholders of CoffeeCo pursuant to Section
2.5(b) to DutchCo as a contribution in kind (inbreng op aandelen anders dan in geld). 
 (b) In consideration of the
contribution pursuant to Section 2.4(a), DutchCo shall issue to the Exchange Agent (through certificates or book-entry authorizations) solely for the account and benefit of the former stockholders of CoffeeCo, the maximum number of DutchCo
Shares that has become issuable pursuant to Section 2.5(a)(i) for delivery to the Merger Consideration recipients entitled thereto (such DutchCo Shares being the “Distribution Fund”). At the Merger Effective Time, the
obligations of DutchCo and the Exchange Agent under this Section 2.4 shall be unconditional. 
 2.5 Effect of the
Merger on Shares. 
 (a) As a result of the Merger and without any further action on the part of the holder of any capital
stock of CoffeeCo, DutchCo or Merger Sub, at the Merger Effective Time: 
 (i) each CoffeeCo Share issued and
outstanding immediately prior to the Merger Effective Time (other than shares cancelled in accordance with Section 2.5(a)(ii) (each, an “Excluded Share”)) shall automatically be converted into the right to receive one fully
paid and non-assessable DutchCo Share (such number of DutchCo Shares, the “Merger Consideration”). 

  
 4 

 (ii) each CoffeeCo Share held by CoffeeCo as treasury stock, if any,
immediately prior to the Merger Effective Time shall be cancelled and shall cease to exist and no stock or other consideration shall be issued or delivered in exchange therefor. 

(iii) each share of common stock of Merger Sub issued and outstanding immediately prior to the Merger Effective Time
shall no longer be outstanding, be cancelled and retired. 
 (iv) Any DutchCo Shares that are held by CoffeeCo
immediately prior to the Merger Effective Time shall be cancelled and extinguished and cease to exist. 
 (b) Immediately
following the Merger Effective Time, the Surviving Corporation shall issue to the Exchange Agent, solely for the account and benefit of the former stockholders of CoffeeCo, a number of Surviving Corporation Shares equal to the total number of
CoffeeCo Shares outstanding immediately prior to the Merger. 
 (c) From and after the Merger Effective Time, no CoffeeCo
Shares shall remain outstanding and all CoffeeCo Shares shall be cancelled and retired and shall cease to exist. Each entry in the records of CoffeeCo or its transfer agent formerly representing CoffeeCo Shares shall thereafter represent only the
right to receive the Merger Consideration and any distribution or dividend pursuant to Section 2.6(c). From and after the Merger Effective Time, there shall be no registration of transfers on the stock transfer books of the Surviving
Corporation of CoffeeCo Shares that were issued prior to the Merger Effective Time. 
 (d) In accordance with Section 262
of the DGCL, no appraisal rights shall be available to holders of CoffeeCo Shares in connection with the Merger. 
 2.6
Merger Consideration Mechanics. At the Merger Effective Time, the CoffeeCo Shares shall be converted into the right to receive the Merger Consideration pursuant to, and in accordance with the terms of, this Agreement, immediately following
which the Exchange Agent shall distribute on the same basis as the CoffeeCo Shares would have been distributed in the Distribution and to the persons entitled to receive CoffeeCo Shares in the Distribution, in respect of the outstanding Sara Lee
Shares held by holders of record of Sara Lee Shares on the Record Date, the Merger Consideration into which the CoffeeCo Shares that otherwise would have been distributed in the Distribution have been converted pursuant to the Merger (and cash in
lieu of fractional shares as provided by Section 2.6(d)). The Exchange Agent shall not be entitled to vote or exercise any rights of ownership with respect to DutchCo Shares held by it from time to time hereunder, other than to the extent
necessary to effectuate the Distribution. DutchCo agrees that, from and after the Merger Effective Time, those holders of record of Sara Lee Shares who have become holders of record of DutchCo Shares by virtue of the Distribution and the Merger
shall be holders of record of DutchCo Shares for all purposes for so long as they hold such DutchCo Shares. 

  
 5 

 (a) Instruction Forms. In accordance with the terms and conditions of the Exchange
Agent Agreement, the parties shall cause appropriate instruction materials (the “Instruction Form”) to be provided by the Exchange Agent to holders of record of Sara Lee Shares as of the Record Date, advising such holders of the
Distribution and the Merger and the procedure for providing instructions to the Exchange Agent to effect the crediting or the transfer of their DutchCo Shares to Euroclear Nederland-eligible securities accounts. Such holders that do not provide a
valid Instruction Form to the Exchange Agent shall have their DutchCo shares entered into the DutchCo stockholder register maintained on behalf of DutchCo by the Exchange Agent. Any stockholder that does not properly complete and return the
Instruction Form will not be eligible to sell such stockholder’s DutchCo Shares over or through Euroclear Nederland. 

(b) Delivery of Merger Consideration. After the Merger Effective Time, the Exchange Agent shall be required to deliver to each
former stockholder of CoffeeCo (subject to Section 2.6(f)), (i) the number of DutchCo Shares in respect of the aggregate Merger Consideration that each holder is entitled to receive pursuant to Section 2.5, provided that such
delivery shall be made by book-entry to the DutchCo stockholder register maintained by the Exchange Agent, and (ii) any cash in lieu of fractional shares which the holder has the right to receive pursuant to Section 2.6(d) and in respect
of any dividends or other distributions which the holder has the right to receive pursuant to Section 2.6(c). The DutchCo Shares issued and paid in accordance with the terms of this Section 2.6(b) upon conversion of any CoffeeCo Shares
(including any cash paid in lieu of fractional shares pursuant to Section 2.6(d)) shall be deemed to have been issued and paid in full satisfaction of all rights pertaining to such CoffeeCo Shares. 

(c) Distribution with Respect to Undistributed Shares. All DutchCo Shares to be issued to the Exchange Agent pursuant to
Section 2.4(b) shall be deemed issued and outstanding as of the Merger Effective Time and whenever a dividend or other distribution is declared by DutchCo in respect of DutchCo Shares, the record date for which is at or after the Merger
Effective Time, that declaration shall include dividends or other distributions in respect of all DutchCo Shares issuable pursuant to this Agreement. No dividends or other distributions in respect of the DutchCo Shares shall be paid with respect to
any DutchCo Shares that have not been distributed by the Exchange Agent promptly after the Merger Effective Time, whether due to a legal impediment to such distribution or otherwise. Subject to the effect of applicable Laws, following the
distribution of any such previously undistributed DutchCo Shares, there shall be paid to the record holder of such DutchCo Shares, without interest, (A) at the time of such distribution, the amount of cash payable in lieu of fractional DutchCo
Shares to which such holder is entitled pursuant to Section 2.6(d) and the amount of dividends or other distributions with a record date after the Merger Effective Time theretofore payable with respect to such DutchCo Shares and not paid and
(B) at the appropriate payment date, the dividends or other distributions payable with respect to such DutchCo Shares with a record date after the Merger Effective Time but with a payment date subsequent to the distribution of such DutchCo
Shares. 
 (d) Fractional Shares. No fractional DutchCo Shares will be issued in the Merger. Notwithstanding any other
provision of this Agreement, each holder of CoffeeCo Shares converted pursuant to Section 2.5(a) who would otherwise have been entitled to receive a fraction of a DutchCo Share shall receive from the Exchange Agent, in lieu thereof, cash
(without interest) in an amount representing such holder’s proportionate interest in the net proceeds from the sale by ABN AMRO Bank N.V. (“ABN AMRO”) on behalf of all such

  
 6 

 
holders of DutchCo Shares which would otherwise be issued (the “Excess Merger Shares”). The sale of the Excess Merger Shares by ABN AMRO shall be executed on NYSE Euronext
Amsterdam as promptly as practicable after the Merger Effective Time (consistent with obtaining the best execution of such sales in light of prevailing market conditions) and shall be executed in round lots to the extent practicable. ABN AMRO shall
promptly transfer the proceeds of such sale or sales, net of brokerage fees, transfer taxes and other out-of-pocket transaction costs, to the Exchange Agent. Until the net proceeds of such sale or sales have been distributed to such holders of
CoffeeCo Shares, the Exchange Agent shall hold such net proceeds in trust for such holders (the “Fractional Interests Trust”). The Exchange Agent shall determine the portion of the Fractional Interests Trust to which each holder of
CoffeeCo Shares shall be entitled, if any, by multiplying the amount of the aggregate net proceeds comprising the Fractional Interests Trust by a fraction, the numerator of which is the amount of fractional interests to which such holder of CoffeeCo
Shares is entitled and the denominator of which is the aggregate amount of fractional interests to which all holders of CoffeeCo Shares are entitled. As soon as practicable after the determination of the amount of cash, if any, to be paid to holders
of CoffeeCo Shares in lieu of fractional interests, the Exchange Agent shall use all reasonable efforts to make available such amounts to such holders of CoffeeCo Shares as promptly following the Merger Effective Time as is practicable. 

(e) Withholding Rights. Each of Sara Lee, DutchCo, the Surviving Corporation and the Exchange Agent shall be entitled to deduct
and withhold from any amounts payable pursuant to this Article II to any Person such amounts as it is required to deduct and withhold with respect to the making of such payment under the Code, or any provision of state, local or non-U.S. tax
law. To the extent that amounts are so deducted and withheld by or on behalf of Sara Lee, DutchCo, the Surviving Corporation or the Exchange Agent, as the case may be, and paid over to the relevant Governmental Authority, such deducted and withheld
amounts shall be treated for all purposes of this Agreement as having been paid to such Person in respect of which such deduction and withholding was made. 
 (f) Termination of Distribution Fund and Fractional Interests Trust. Any portion of the Distribution Fund and Fractional Interests Trust that remains unclaimed by the former stockholders of
CoffeeCo for one year after the Merger Effective Time shall be delivered to DutchCo and any former stockholders of CoffeeCo who have not received DutchCo Shares in accordance with this Article II shall thereafter look only to DutchCo for
payment of their claim for DutchCo Shares and any dividends, distributions or cash in lieu of fractional shares with respect to such DutchCo Shares. Notwithstanding the foregoing, none of DutchCo, CoffeeCo, Sara Lee, Merger Sub and the Exchange
Agent or any other Person shall be liable to any former holder of CoffeeCo Shares or Sara Lee Shares for any amount properly delivered to a public official pursuant to applicable abandoned property, escheat or similar Laws. 

2.7 Certificate of Incorporation and Bylaws of the Surviving Corporation. 

(a) At the Merger Effective Time, the certificate of incorporation of CoffeeCo as in effect immediately prior to the Merger Effective
Time shall be the certificate of incorporation of the Surviving Corporation until thereafter duly amended in accordance with such certificate of incorporation and applicable law. 

  
 7 

 (b) At the Merger Effective Time, the bylaws of CoffeeCo as in effect immediately prior to
the Merger Effective Time shall be the bylaws of the Surviving Corporation until thereafter duly amended in accordance with the certificate of incorporation of the Surviving Corporation, such bylaws and applicable law. 

2.8 Directors and Officers of the Surviving Corporation. The directors of CoffeeCo at the Merger Effective Time shall, from and
after the Merger Effective Time, be the initial directors of the Surviving Corporation. The officers of CoffeeCo at the Merger Effective Time shall, from and after the Merger Effective Time, be the initial officers of the Surviving Corporation. Such
directors and officers shall serve until their successors have been duly elected or appointed and qualified or until their earlier death, resignation or removal in accordance with the Surviving Corporation’s certificate of incorporation and
bylaws. 
 2.9 Qualification as Reorganization. The Merger is intended to qualify as a reorganization under
Section 368(a) of the Code. It is the expectation of the parties that the Merger is taxable to U.S. stockholders under Section 367 of the Code. 
 ARTICLE III 
 REPRESENTATIONS AND WARRANTIES 

3.1 Representations and Warranties of Sara Lee and CoffeeCo. Sara Lee and CoffeeCo represent and warrant to DutchCo and Merger
Sub, as of the date hereof, as follows: 
 (a) Organization; Corporate Authority; Validity of Agreement. Each of Sara Lee
and CoffeeCo is a corporation duly organized, validly existing and in good standing under the laws of the state of its organization. Each of Sara Lee and CoffeeCo has all requisite corporate power and authority to execute, deliver and perform the
terms and provisions of this Agreement and to consummate the transactions contemplated hereby. The execution, delivery and performance by each of Sara Lee and CoffeeCo of this Agreement, and the consummation of the transactions contemplated hereby,
have been duly authorized by all necessary corporate action, subject to receipt of the written consent of Sara Lee, as the sole stockholder of CoffeeCo. This Agreement has been duly executed and delivered by each of Sara Lee and CoffeeCo and
(assuming due and valid authorization, execution and delivery hereof by DutchCo and Merger Sub) is a valid and binding obligation of each of Sara Lee and CoffeeCo enforceable against each of them in accordance with its terms. 

(b) No Other Representations. Except for the representations and warranties contained in this Section 3.1 the Master
Separation Agreement, or any other Transaction Agreements, including the Tax Representations, Sara Lee and CoffeeCo make no representation or warranty, express or implied, as to any matter whatsoever. 

3.2 Representations and Warranties of DutchCo and Merger Sub. DutchCo and Merger Sub represent and warrant to Sara Lee and
CoffeeCo, as of the date hereof, as follows: 
 (a) Organization; Corporate Authority; Validity of Agreement. DutchCo is
a public company with limited liability, duly organized and existing under the laws 

  
 8 

 
of the Netherlands. Merger Sub is a corporation duly organized, validly existing and in good standing under the laws of the State of Delaware. Each of DutchCo and Merger Sub has all requisite
corporate power and authority to execute, deliver and perform the terms and provisions of this Agreement and to consummate the transactions contemplated hereby. The execution, delivery and performance by each of DutchCo and Merger Sub of this
Agreement, and the consummation of the transactions contemplated hereby, have been duly authorized by all necessary corporate action. This Agreement has been duly executed and delivered by each of DutchCo and Merger Sub and (assuming due and valid
authorization, execution and delivery hereof by Sara Lee and CoffeeCo) is a valid and binding obligation of each of DutchCo and Merger Sub enforceable against each of them in accordance with its terms. 

(b) DutchCo Shares. All outstanding DutchCo Shares are, and, at the time of issuance, all DutchCo Shares issued pursuant to this
Agreement will be, duly authorized, validly issued, fully paid and non-assessable and not subject to, or issued in violation of, any purchase option, call option, right of first refusal, preemptive right, subscription right or any other similar
right. 
 (c) No Other Representations. Except for the representations and warranties contained in this Section
3.2, the Master Separation Agreement or any other Transaction Agreements, including the Tax Representations, DutchCo and Merger Sub make no representation or warranty, express or implied, as to any matter whatsoever. 

ARTICLE IV 

COVENANTS AND AGREEMENTS 
 4.1 Required Actions. Upon the terms and subject to the conditions set forth in this Agreement, each of the parties shall use their respective commercially reasonable efforts to take, or cause to
be taken, all actions, and do, or cause to be done, and assist and cooperate with the other parties in doing, all things reasonably appropriate to consummate and make effective, as soon as reasonably possible and after the Distribution and payment
of the CoffeeCo Special Dividend, the Merger and the other transactions contemplated by this Agreement, including obtaining the written consent of the sole stockholders of CoffeeCo and Merger Sub, approving this Agreement and the transaction
contemplated hereby. 
 ARTICLE V 
 CONDITIONS TO THE MERGER 
 5.1 Conditions to Each Party’s
Obligation to Effect the Merger. The respective obligation of each party to effect the Merger is subject to the satisfaction (or waiver) at or prior to the Merger Effective Time of the following conditions: 

(a) The Distribution shall have been effected in accordance with the terms and conditions of the Master Separation Agreement. 

(b) The CoffeeCo Special Dividend shall have been paid. 

  
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 5.2 Additional Conditions to the Obligations of Sara Lee and CoffeeCo. The obligation
of Sara Lee and CoffeeCo to consummate the Merger shall be subject to the satisfaction (or waiver by Sara Lee) at or prior to the Merger Effective Time of the following conditions: 

(a) Each of the representations and warranties of DutchCo and Merger Sub set forth in this Agreement shall be true and correct as of the
date of this Agreement and as of the Closing Date as though such representations and warranties were made on and as of the Closing Date. 
 5.3 Additional Conditions to the Obligations of DutchCo and Merger Sub. The obligation of DutchCo and Merger Sub to consummate the Merger shall be subject to the satisfaction (or waiver by DutchCo)
at or prior to the Merger Effective Time of the following condition: 
 (a) Each of the representations and warranties of Sara
Lee and CoffeeCo set forth in this Agreement shall be true and correct as of the date of this Agreement and as of the Closing Date as though such representations and warranties were made on and as of the Closing Date. 

ARTICLE VI 

GENERAL PROVISIONS 
 6.1 Termination. Notwithstanding anything to the contrary contained herein, this Agreement may be terminated and the Merger abandoned at any time prior to the Merger Effective Time by and in the
sole discretion of the Sara Lee Board without the prior approval of any Person. In the event of such termination, this Agreement shall forthwith become void, and no party shall have any liability to any Person by reason of this Agreement.

 6.2 Entire Agreement. This Agreement, the Master Separation Agreement and the Transaction Agreements, including the
schedules and exhibits referred to therein, and the documents delivered pursuant hereto and thereto, contain the entire understanding of the parties with regard to the subject matter contained herein or therein, and supersede all prior agreements,
negotiations, discussions, understandings, writings and commitments between any of the Sara Lee Parties, on the one hand, and any of the CoffeeCo Parties, on the other hand, with respect to such subject matter hereof or thereof. 

6.3 Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware without
reference to conflict of law principles thereof. 
 6.4 Amendment. This Agreement shall not be amended, modified or
supplemented except by a written instrument signed by an authorized representative of each of Sara Lee, CoffeeCo, DutchCo and Merger Sub. 

  
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 6.5 Waivers. Any term or provision of this Agreement may be waived, or the time for
its performance may be extended, by the party or parties entitled to the benefit thereof. Any such waiver shall be validly and sufficiently given for the purposes of this Agreement if, as to any party, it is in writing signed by an authorized
representative of such party. The failure of any party to enforce at any time any provision of this Agreement shall not be construed to be a waiver of such provision, or in any way to affect the validity of this Agreement or any part hereof or the
right of any party thereafter to enforce each and every such provision. No waiver of any breach of this Agreement shall be held to constitute a waiver of any other or subsequent breach. 

6.6 Partial Invalidity. Wherever possible, each provision hereof shall be construed in a manner as to be effective and valid under
applicable law, but in case any one or more of the provisions contained herein shall, for any reason, be held to be invalid, illegal or unenforceable in any respect, such provision shall be ineffective to the extent, but only to the extent of such
invalidity, illegality or unenforceability without invalidating the remainder of such invalid, illegal or unenforceable provision or provisions or any other provision hereof, unless such a construction would be unreasonable. 

6.7 Execution in Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original
instrument, but all of which shall be considered one and the same agreement, and shall become binding when the counterparts have been signed by and delivered to each of the parties. 

6.8 Successors and Assigns. No party may assign any of its rights or obligations under this Agreement to another Person without
the consent of each of the other parties to this Agreement. Subject to the foregoing, (a) this Agreement and all the terms and provisions hereof shall be binding upon and inure to the benefit of the parties and their respective successors and
permitted assigns, and (b) each party shall require any Person or Persons that, as a result of any merger, purchase of assets, reorganization or other transaction, acquires or succeeds to all or substantially all of its business or assets to
assume its obligations under this Agreement pursuant to a written assumption agreement in form and substance reasonably satisfactory to each other party. 
 6.9 No Third Party Beneficiaries. This Agreement is solely for the benefit of the parties and their respective successors and permitted assigns, and nothing herein express or implied shall give or
be construed to give to any other Person any legal or equitable rights hereunder. 
 6.10 Notices. All notices, requests,
claims, demands and other communications required or permitted hereunder shall be in writing and shall be deemed given or delivered (a) when delivered personally, (b) if transmitted by email, on the date the recipient confirms receipt,
(c) if sent by registered or certified mail, postage prepaid, return receipt requested, on the third business day after mailing or (d) if sent by nationally recognized overnight courier, on the first business day following the date of
dispatch; and shall be addressed as follows: 

  
 11 

 If to CoffeeCo prior to or on June 28, 2012, to: 

DE US, Inc. 
 3500 Lacey Road 
 Downers Grove, Illinois 60515 

Attention: Helen N. Kaminski 
 Email: helen.kaminski@hillshirebrands.com 
 If to CoffeeCo after June 28,
2012, to: 
 DE US, Inc. 
 Oosterdokstraat 80 
 1011 DK Amsterdam, The Netherlands 

Attention: Onno van Klinken 
 Email: onno.vanklinken@demb.com 
 If to Sara Lee, to: 

Sara Lee Corporation 
 3500 Lacey Road 
 Downers Grove, Illinois 60515 

Attention: Kent Magill, General Counsel 

Email: kent.magill@hillshirebrands.com 
 If to DutchCo or Merger Sub, to: 
 D.E MASTER BLENDERS 1753 B.V.

 Oosterdokstraat 80 
 1011 DK Amsterdam, The Netherlands 
 Attention: Onno van Klinken,
General Counsel 
 Email: onno.vanklinken@demb.com 
 or to such other address as such party may indicate by a notice delivered to the other party in accordance herewith. 
 6.11 Force Majeure. No party shall be deemed in default of this Agreement to the extent that any delay or failure in the performance of its obligations under this Agreement results from any cause
beyond its reasonable control and without its fault or negligence, including acts of God, acts of civil or military authority, embargoes, acts of terrorism, epidemics, war, riots, insurrections, fires, explosions, earthquakes, floods, unusually
severe weather conditions, labor problems or unavailability of parts, or, in the case of computer systems, any failure in electrical or air conditioning equipment. In the event of any such excused delay, the time for performance shall be extended
for a period equal to the time lost by reason of the delay. 
 6.12 Limited Liability. Notwithstanding any other
provision of this Agreement, no individual who is a stockholder, director, employee, officer, agent or representative of Sara Lee, CoffeeCo, DutchCo or Merger Sub, in such individual’s capacity as such, shall have any liability in respect of or
relating to the covenants or obligations of Sara Lee, 

  
 12 

 
CoffeeCo, DutchCo or Merger Sub, as applicable, under this Agreement or any other Transaction Agreement or in respect of any certificate delivered with respect hereto or thereto, and, to the
fullest extent legally permissible, each of Sara Lee, CoffeeCo, DutchCo and Merger Sub, for itself and its stockholders, directors, employees, officers and Affiliates, waives and agrees not to seek to assert or enforce any such liability that any
such individual otherwise might have pursuant to applicable law. 
 6.13 Plan of Reorganization. For U.S. federal income
tax purposes, this Agreement shall constitute a “plan of reorganization” within the meaning of Section 368 of the Code and the Treasury Regulations promulgated thereunder. 

6.14 Dispute Resolution. All disputes, controversies or claims arising under or in connection with this Agreement shall be
governed by Article XII of the Master Separation Agreement. Each of the parties agrees that the procedures set forth in Article XII of the Master Separation Agreement shall be the sole and exclusive remedy in connection with any
dispute, controversy or claim arising under or in connection with this Agreement. 
 6.15 Interpretation. The terms and
conditions of Section 1.2 of the Master Separation Agreement are hereby incorporated by reference and made a part of this Agreement. 
 6.16 Survival. None of the representations, warranties, covenants or agreements of the parties hereto contained in this Agreement shall survive the Closing Date. Effective upon Closing, each of the
parties hereto shall be deemed to have waived any breaches of representations and warranties contained in this Agreement. 

[Signature Page Follows] 

  
 13 

 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed by their
authorized representatives as of the date first written above. 
  

					
	SARA LEE CORPORATION
		
	By:	 	  /s/ Marcel H.M. Smits

		 	Name:	 	    Marcel H.M. Smits
		 	Title:	 	    Chief Executive Officer

 [Signature Page to Agreement and Plan of Merger] 

 
					
	 DE US, INC.

		
	By:	 	  /s/ Mark S. Silver

		 	Name:	 	    Mark S. Silver
		 	Title:	 	    President

 [Signature Page to Agreement and Plan of Merger] 

 
					
	D.E MASTER BLENDERS 1753 B.V.
		
	By:	 	  /s/ Michel M.G. Cup

		 	Name:	 	    Michel M.G. Cup
		 	Title:	 	    Chief Financial Officer

 [Signature Page to Agreement and Plan of Merger] 

 
					
	 DEMB MERGER COMPANY

		
	By:	 	  /s/ Michel M.G. Cup

		 	Name:	 	    Michel M.G. Cup
		 	Title:	 	    Vice President and Treasurer

 [Signature Page to Agreement and Plan of Merger]EX-4.14

 Exhibit 4.14 
 Execution Version 
 TRANSITION SERVICES AGREEMENT 

This TRANSITION SERVICES AGREEMENT (this “Agreement”), dated as of June 15, 2012, is by and among Sara Lee
Corporation, a Maryland corporation (“Sara Lee”), on the one hand, and D.E MASTER BLENDERS 1753 B.V., a private company with limited liability with corporate seat in Joure (Skarsterlân), The Netherlands
(“DutchCo”), and DE US, Inc., a Delaware corporation (“CoffeeCo” and together with DutchCo, the “CoffeeCo Parties”), on the other hand (each, a “Party” and collectively, the
“Parties”). 
 RECITALS 
 WHEREAS, pursuant to that certain Master Separation Agreement, dated on or about the date hereof (the “Master Separation Agreement”), CoffeeCo will separate from Sara Lee, as more
fully described therein; 
 WHEREAS, pursuant to that certain Merger Agreement, entered into on or about the date hereof,
CoffeeCo will merge with a wholly-owned subsidiary of DutchCo, with CoffeeCo continuing as the surviving corporation and a wholly-owned subsidiary of DutchCo; 
 WHEREAS, in order to provide for an orderly transition under the Master Separation Agreement and as a condition to consummating the transactions contemplated by the Master Separation Agreement,
Sara Lee and the CoffeeCo Parties have agreed to enter into this Agreement, pursuant to which Sara Lee will provide, or cause its Affiliates to provide, certain services to the CoffeeCo Parties, as set forth herein, on a transitional basis subject
to the terms and conditions set forth herein. 
 NOW, THEREFORE, in consideration of the mutual promises contained
herein, the Parties hereby agree as follows: 
 ARTICLE I 

DEFINITIONS 
 Section 1.1 Definitions. Capitalized terms used in this Agreement shall have the meanings set forth in this Section 1.1, except that capitalized terms used but not otherwise defined
herein shall have the meanings ascribed to such terms in the Master Separation Agreement. 
 (a) “Additional IT
Services” has the meaning set forth in Section 2.3(b). 
 (b) “Agreement” has the meaning
set forth in the Preamble. 

  
 1 

 (c) “CoffeeCo” has the meaning set forth in the Preamble. 

(d) “CoffeeCo Parties” has the meaning set forth in the Preamble. 

(e) “Consultant” means the employee identified on the Side Schedule. 

(f) “Consulting Services” means the consulting and strategic planning services provided hereunder as set forth on
Schedule 3 and the Side Schedule. 
 (g) “DutchCo” has the meaning set forth in the Preamble.

 (h) “Fiscal Year” means the fiscal year of Sara Lee. 

(i) “Information System Additions” has the meaning set forth in Section 5.4(c). 

(j) “Invoice” has the meaning set forth in Section 6.2. 

(k) “IT Enhancements” has the meaning set forth in Section 2.2. 

(l) “IT Service Change” has the meaning set forth in Section 2.3(a). 

(m) “IT Services” means the information technology services provided hereunder as set forth on Schedule 1.

 (n) “IT Services Committee” has the meaning set forth in Section 2.3(a). 

(o) “Master Separation Agreement” has the meaning set forth in the Recitals. 

(p) “Out-of-Pocket Costs” means, with respect to each Service, all documented out-of-pocket costs and expenses incurred
by or on behalf of Sara Lee, its Affiliates and Third Party service providers in connection with providing such Service (including costs and expenses associated with travel and entertainment (in accordance with Sara Lee’s travel and expense
reimbursement policy), delivery, telecommunications, Internet services, Third Party service providers and contract termination fees). 
 (q) “Party” and “Parties” have the meaning set forth in the Preamble 
 (r) “Sales Taxes” has the meaning set forth in Section 6.6(a). 
 (s) “Sara Lee” has the meaning set forth in the Preamble. 

  
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 (t) “Services” means the IT Services, Tax Support Services, Consulting
Services and Additional IT Services (if any), collectively. 
 (u) “Side Schedule” means that certain
Transition Services Agreement Side Schedule, dated as of the date hereof, by and among the Parties. 
 (v) “Tax Support
Service Termination Costs” means any costs related to severance, termination, separation and similar payments or benefits that may be payable or owed to any of the applicable Tax Support Services Employees as indicated on the Side Schedule
upon or in connection with the termination of their employment in connection with the expiration or termination of any Tax Support Service, including any administrative costs relating to such termination of employment or expiration or termination of
such Tax Support Service. 
 (w) “Tax Support Services” means the tax support services provided hereunder as
set forth on Schedule 2 and the Side Schedule. 
 (x) “Tax Support Services Employees” means the
employees identified on the Side Schedule as providing the Tax Support Services and such other persons as may be substituted for such employees in accordance with Section 3.3. 

(y) “Term” has the meaning set forth in Section 9.1(a). 

(z) “Third Party” means any Person other than Sara Lee, the CoffeeCo Parties and their respective Affiliates.

 (aa) “Third Party Consents” means licenses, permits, consents and authorizations required for Sara Lee or
any of its Affiliates or Third Party service providers to provide the Services to the CoffeeCo Parties in accordance with the terms hereof. 
 ARTICLE II 
 IT SERVICES 

Section 2.1 Services. Subject to the terms and conditions of this Agreement, including the CoffeeCo Parties’ compliance
herewith, Sara Lee shall, or shall cause one of its Affiliates to, provide each IT Service to the CoffeeCo Parties in accordance with Schedule 1. Sara Lee may use its Affiliates or Third Party service providers to provide the IT Services to the
CoffeeCo Parties hereunder; provided that Sara Lee shall cause such Affiliates and Third Party service providers to comply with the terms hereof. Standard. Subject to the terms and conditions of this Agreement, including the CoffeeCo
Parties’ compliance herewith, Sara Lee shall provide the IT Services in a manner that is generally consistent with Sara Lee’s business practices as of the Effective Time, except to the extent otherwise specified on Schedule 1. Any
modifications or upgrades, code changes, or enhancements made by Sara Lee to Sara Lee’s information technology environment as it concerns the IT Services (“IT Enhancements”) shall be generally consistent with current practices
and shall be subject to Sara Lee’s change 

  
 3 

 
control process. Sara Lee shall use commercially reasonable efforts to maintain all existing inbound and outbound interfaces as they concern the IT Services in a manner generally consistent with
that in effect as of the Effective Time. To the extent that a Third Party service provider provided to Sara Lee and CoffeeCo a shared IT service relating to or in connection with the Parties’ IT infrastructure immediately prior to the Effective
Time and such Third Party service provider continues to provide such service to the Parties following the Effective Time pursuant to a Contract between such Third Party service provider and each Party, neither Party shall make any change to such
service or to its IT infrastructure in connection with such service if and to the extent such change would adversely affect the corresponding service to or IT infrastructure of the other Party in any material respect; provided that either
Party may propose such a change by submitting a proposal in writing to the IT Services Committee (as defined herein), which proposal shall be discussed by the IT Services Committee at its next monthly meeting. Any such change to such service
provided by such Third Party service provider may only be implemented upon the mutual written consent of both Parties. 

Section 2.2 IT Services Committee. 
 (a) The Parties shall establish a committee (the “IT Services Committee”) which shall meet monthly at a mutually convenient time (whether in person or telephonically or by
videoconference) to discuss the current state of Sara Lee’s provision of IT Services and any proposed change to the term and/or scope of any IT Service (“IT Service Change”). The IT Services Committee shall consist of two
(2) to three (3) representatives from each Party, each of whom is reasonably familiar with his or her respective Party’s information technology systems. The initial representatives of the IT Services Committee are set forth on
Schedule 4. A Party may replace either of its IT Services Committee members at any time upon written notice to the other Party. Either Party may propose an IT Service Change by submitting a proposal in writing to the IT Services Committee,
which proposal (and any change to the monthly payments and/or Out-of-Pocket Costs due by the CoffeeCo Parties under Section 6.l(a) and Section 6. l(b) that may result from the acceptance of such proposal) shall be discussed
by the IT Services Committee at its next monthly meeting. Any IT Service Change may only be implemented upon the mutual written consent of both Parties (including, if applicable, an agreement in writing by both Parties of the increase or decrease in
costs for such IT Service Change) or terminated as set forth in Section 9.2. 
 (b) The IT Services Committee may
also review potential set-up services, migration support or other additional transition activities not included in the IT Services and for which the CoffeeCo Parties cannot reasonably provide or procure from a Third Party (“Additional IT
Services”) and that could be reasonably performed by Sara Lee or its Affiliates for the CoffeeCo Parties; provided that Sara Lee will not be obligated to perform any such Additional IT Services unless the Parties agree in writing
with respect thereto, which writing includes all material terms thereof (including the costs for such Additional IT Services, which will be in addition to the costs for the IT Services). Additional IT Services may include projects for set-up tasks,
system improvements, data migration, the creation of a separate instance of all or any portion of Sara Lee’s information technology systems, the creation or installation of a new system 

  
 4 

 
or software, the facilitation of the termination of Services (including training and knowledge transfer to the CoffeeCo Parties), the facilitation of the CoffeeCo Parties’ use of Sara
Lee’s systems and the facilitation of the transition of Services, infrastructure, processes and capabilities. The IT Services Committee must unanimously agree prior to recommending any Additional IT Services for the Parties to consider.

 Section 2.3 Personnel. As between the Parties, Sara Lee shall have sole discretion and authority with respect to
designating, employing, assigning, compensating and discharging personnel in connection with performance of the IT Services as long as it does not negatively impact the service provided to the CoffeeCo Parties as set forth in this Agreement.

 Section 2.4 Escalation to Third Party Service Providers. Sara Lee will maintain formal event reporting and escalation
procedures consistent with its general practices regarding the escalation to Third Party service providers of any material issues relating to the IT Services that Sara Lee cannot reasonably resolve without such Third Party assistance. Sara Lee shall
communicate escalation procedures to the CoffeeCo Parties prior to the Effective Time and updates to such procedures shall be communicated as part of the IT Services Committee. 

Section 2.5 Transition. Except as otherwise provided in this Agreement, the CoffeeCo Parties shall transition from the IT Services
to their own internal organization or a Third Party service provider as promptly as reasonably practicable following the Effective Time, but in no event later than the expiration or termination of the applicable Term and, upon such transition, Sara
Lee shall have no further obligations with respect to such IT Service. 
 Section 2.6 Service by the CoffeeCo Parties to Sara
Lee. The CoffeeCo Parties shall, and shall cause their Affiliates to, provide to Sara Lee and its Affiliates those IT Services as indicated on and in accordance with Schedule 1, and all of the provisions of this Agreement shall apply,
mutatis mutandis, to such provision by the CoffeeCo Parties and their Affiliates to Sara Lee and its Affiliates, and receipt by Sara Lee and its Affiliates from the relevant CoffeeCo Parties and their Affiliates, of such Services.

 ARTICLE III 
 TAX SUPPORT SERVICES 
 Section 3.1 Services. Subject to the
terms and conditions of this Agreement, including the CoffeeCo Parties’ compliance herewith, Sara Lee shall, or shall cause one of its Affiliates to, provide each Tax Support Service to the CoffeeCo Parties in accordance with Schedule 2.
Sara Lee may use its Affiliates or Third Party service providers to provide the Tax Support Services to the CoffeeCo Parties hereunder; provided that Sara Lee shall cause such Affiliates and Third Party service providers to comply with the terms
hereof. 

  
 5 

 Section 3.2 Standard. Subject to the terms and conditions of this Agreement,
including the CoffeeCo Parties’ compliance herewith, Sara Lee shall provide the Tax Support Services in a manner that is generally consistent with Sara Lee’s business practices as of the Effective Time, except to the extent otherwise
specified on Schedule 2. Notwithstanding anything to the contrary herein, Sara Lee shall have no liability to the CoffeeCo Parties in respect of any positions taken by CoffeeCo on a Tax return, including a U.S. Tax return prepared as part of
the Tax Support Services, or otherwise in respect of Taxes, except as set forth in the Tax Sharing Agreement. 
 Section 3.3
Personnel. Sara Lee shall (i) provide the CoffeeCo Parties with as much advance notice as is reasonably practicable of any Tax Support Services Employee whose employment is terminated prior to the expiration or termination of the
applicable Term and (ii) use commercially reasonable efforts to replace with internal personnel, if available, such Tax Support Services Employee whose employment is so terminated. If Sara Lee is unable to replace such individual with internal
personnel, Sara Lee and the CoffeeCo Parties shall use commercially reasonable efforts to develop a mutually satisfactory plan to provide the applicable Tax Support Services for the remainder of the applicable Term, and Sara Lee and the CoffeeCo
Parties shall agree on the revised monthly cost for such Tax Support Service. As between the Parties, Sara Lee shall have sole discretion and authority with respect to employing, compensating and discharging Tax Support Service Employees in
connection with performance of the Tax Support Services. 
 Section 3.4 Service by the CoffeeCo Parties to Sara Lee. The
CoffeeCo Parties shall, and shall cause their Affiliates to, provide to Sara Lee and its Affiliates those Tax Support Services as indicated on and in accordance with Schedule 2 and the Side Schedule, and all of the provisions of this
Agreement shall apply, mutatis mutandis, to such provision by the CoffeeCo Parties and their Affiliates to Sara Lee and its Affiliates, and receipt by Sara Lee and its Affiliates from the relevant CoffeeCo Parties and their Affiliates,
of such Services. 
 ARTICLE IV 
 CONSULTING SERVICES 
 Section 4.1 Services. Subject to the
terms and conditions of this Agreement, including the CoffeeCo Parties’ compliance herewith, Sara Lee shall cause the Consultant to provide the Consulting Services to the CoffeeCo Parties in accordance with Schedule 3. 

Section 4.2 Standard. Subject to the terms and conditions of this Agreement, including the CoffeeCo Parties’ compliance
herewith, Sara Lee shall cause the Consultant to provide the Consulting Services in a manner that is generally consistent with the Consultant’s provision of Consulting Services prior to the Effective Time. Notwithstanding anything to the
contrary herein, Sara Lee shall have no liability to the CoffeeCo Parties in respect of the Consulting Services, including, without limitation, any liability for any act or omission by the Consultant, whether arising out of the Consulting Services
or otherwise. 

  
 6 

 Section 4.3 Personnel. Except as otherwise specifically agreed between the Parties,
the Consultant shall devote 100% of his or her normal working hours to the CoffeeCo Parties. The Consultant shall be and remain an employee of Sara Lee and shall remain subject to Sara Lee’s ultimate direction and control; provided,
however, Sara Lee agrees that CoffeeCo may provide daily supervision and management of the Consultant. CoffeeCo shall have unilateral discretion to terminate any Consulting Services, and Sara Lee shall have unilateral discretion to terminate
the Consultant at any time and, upon the occurrence of either such event, this Agreement shall terminate with respect to the Consulting Services and neither Party shall owe the other Party any termination fees with respect to the Consultant.

 ARTICLE V 
 COOPERATION 
 Section 5.1 Change in Services. Sara Lee may,
from time to time, reasonably supplement, modify, substitute or otherwise alter the Services; provided that any such supplements, modifications, substitutions or other alterations do not materially adversely affect the quality or scope
of such Services. 
 Section 5.2 Third Party Consents. The Parties shall use commercially reasonable efforts to obtain
and maintain the Third Party Consents. If the Third Party Consents required for a Service, or any portion thereof, are not obtained or maintained, Sara Lee shall not be obligated to provide such Service or portion thereof (as applicable);
provided that the Parties shall reasonably cooperate to identify and implement alternative means of providing the CoffeeCo Parties with the benefits attributable to such Service or portion thereof (as applicable) to the extent that
Sara Lee may provide such benefits without (a) violating any agreement or other arrangement with any Third Party or (b) incurring material costs, expenses or obligations. Without limiting the foregoing, the Parties shall be responsible
for, if applicable, agreeing upon the offer to pay, or payment of, any money or the offer to incur, or incurrence of, any obligations to obtain Third Party Consents. CoffeeCo shall promptly reimburse Sara Lee for the agreed costs associated with any
Third Party Consents or implementing alternative means to provide the Services in the absence of required Third Party Consents. 

Section 5.3 Cooperation and Assistance. The CoffeeCo Parties shall, and shall cause their applicable Affiliates to, promptly take
such actions, and provide such cooperation and assistance, including by providing access to its and their books, records, and other materials (whether in tangible or electronic form), as reasonably requested by Sara Lee to enable or assist Sara Lee
with its obligation to provide the Services to the CoffeeCo Parties. Each Party shall use commercially reasonable efforts to minimize the expense, distraction and disturbance to the other Party in connection with its provision or receipt (as
applicable) of Services hereunder. 

  
 7 

 Section 5.4 Access to Premises and Information Systems. 

(a) The CoffeeCo Parties shall provide Sara Lee, its Affiliates and Third Party service providers (as applicable) with access to the
CoffeeCo Parties’ and their Affiliates’ facilities and information systems to the extent reasonably necessary for Sara Lee, its Affiliates and Third Party service providers (as applicable) to provide the Services hereunder. 

(b) If Sara Lee determines that a Service requires the CoffeeCo Parties to access information systems owned, licensed, leased or used by
Sara Lee or any of its Affiliates or Third Party service providers, the CoffeeCo Parties shall be provided with access thereto to the extent both reasonably practicable and reasonably necessary for the CoffeeCo Parties to receive the Services
hereunder; provided that (i) the CoffeeCo Parties comply with Sara Lee’s, its Affiliates’ and Third Party service providers’ (as applicable) standard written policies and procedures that are provided to the CoffeeCo
Parties reasonably in advance regarding security guidelines and procedures (including all amendments thereto) and (ii) the CoffeeCo Parties shall not, and shall ensure that their Affiliates do not, tamper with, compromise or circumvent any
security or audit measure employed by Sara Lee, its Affiliates or Third Party service providers. 
 (c) If, in connection with
the provision of any Services under this Agreement, Sara Lee implements any information technology connections, firewalls or the like specifically in connection with the provision of such Services (“Information System Additions”),
the costs of implementing Information System Additions shall be borne by the CoffeeCo Parties; provided that the foregoing in this clause (c) shall not apply to Information System Additions that are implemented on or immediately
following the Separation to the extent directed generally at separating information technology assets as part of the Separation. 
 Section 5.5 No Obligation to Make Capital Expenditures or Expend Resources. Notwithstanding anything to the contrary herein, Sara Lee and its Affiliates shall not be required to expand or modify
any facilities, incur any capital expenditures, acquire any additional equipment or software or retain any specific personnel or Third Party service providers in connection with its obligation to provide Services hereunder. 

ARTICLE VI 

COSTS AND PAYMENT 
 Section 6.1 Payments. 
 (a) Monthly Payments. The CoffeeCo Parties
shall pay to Sara Lee each month, with respect to: 
 (i) IT Services, the amount set forth on Schedule 1
(and, with respect to an IT Service Change pursuant to Section 2.3 (a), any amount agreed with respect to such IT Service Change pursuant to Section 2.3(a); with respect to an IT Enhancement pursuant to
Section 2.2, any additional 

  
 8 

 
one-time cost generated in connection with such IT Enhancement; and with respect to an Information System Addition pursuant to Section 5.4(c), any cost incurred in connection with the
implementation of such Information System Addition); 
 (ii) any Additional IT Services, the amounts agreed
pursuant to Section 2.3(b), in each case including any Sales Taxes associated with such Services pursuant to Section 6.6, for each month during the applicable Terms; 

(iii) Tax Support Services, the sum of the monthly portions of the annual costs for the Tax Support Services, as
specified on Schedule 2; 
 (iv) Consulting Services, the sum of the monthly portions of the costs for
the Consulting Services, as specified on Schedule 3; and 
 (v) notwithstanding the foregoing, in the
event that any Service is terminated pursuant to Sections 9.2 or 9.4 prior to a month end, the CoffeeCo Parties shall make payment on a prorated basis based on the number of days elapsed in such month for which such terminated Service
was provided. 
 (b) Out-of-Pocket Costs. The CoffeeCo Parties shall pay to Sara Lee all Out-of-Pocket Costs in
connection with the Services; provided that, with respect any IT Services and Additional IT Services, any such Out-of-Pocket Costs must be pre-approved by the CoffeeCo members of the IT Services Committee (and Sara Lee shall have no
obligation to undertake any activities not so approved). 
 Section 6.2 Invoicing. Sara Lee shall submit an invoice
(“Invoice”) to the CoffeeCo Parties for the amounts owed pursuant to Sections 6.1(a) and 6.1(b) on a monthly basis, which shall set forth in reasonable detail the calculation thereof, including distinguishing between
charges for IT Services, Additional IT Services, Tax Support Services and Consulting Services. The CoffeeCo Parties shall pay Sara Lee the amount specified in each undisputed Invoice (and with respect to any disputed Invoices, such amounts not in
dispute) no later than 60 days from the date of each such Invoice; provided, however, that the CoffeeCo Parties shall only dispute an Invoice or any amount thereof in good faith. 

Section 6.3 Currency and Mode of Payment. The CoffeeCo Parties shall make all payments to Sara Lee required under this Agreement
by electronic transfer of immediately available United States currency to a bank account designated from time to time in writing by Sara Lee. 
 Section 6.4 Late Payments. Without limitation to Sara Lee’s other rights and remedies, any amount not paid related to undisputed Invoices (or with respect to disputed Invoices, any amounts not
in dispute) by the CoffeeCo Parties when due pursuant to this Agreement shall accrue interest at a rate equal to the Prime Rate on the date of the Invoice plus 1.5%. 

  
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 Section 6.5 No Set-Off. The CoffeeCo Parties’ obligation to make payments
hereunder shall not be subject to any right of offset, set-off, deduction or counterclaim, however arising, including pursuant to the Master Separation Agreement or any other Transaction Agreement. 

Section 6.6 Taxes. 
 (a) All consideration under this Agreement is exclusive of any sales, transfer, value-added, goods or services tax or similar gross receipts based tax (including any such taxes that are required to be
withheld, but excluding all other taxes including taxes based upon or calculated by reference to income, receipts or capital) imposed against or on Services provided by Sara Lee hereunder (“Sales Taxes”), and such Sales Taxes will
be added to the consideration in the manner set forth below, where applicable. 
 (b) All Sales Taxes shall be separately stated
on the relevant invoice to the CoffeeCo Parties hereunder. All taxable Services (and goods, if any) for which the CoffeeCo Parties are compensating, or reimbursing, Sara Lee hereunder shall be set out separately from non-taxable Services (and goods,
if any), if practicable. The CoffeeCo Parties shall be responsible for any such Sales Taxes and shall either (i) promptly remit such Sales Taxes to Sara Lee (and Sara Lee shall remit such amounts to the applicable Governmental Authority as
required) or (ii) provide Sara Lee with a certificate or other acceptable proof evidencing an exemption from liability for such Sales Taxes. Sara Lee agrees to pay any penalty, interest or other such fee that may be assessed against the
CoffeeCo Parties arising from Sara Lee’s failure to remit Sales Taxes paid by the CoffeeCo Parties to Sara Lee in accordance with this Section 6.6(b). 
 (c) Notwithstanding the procedures set forth in Section 6.6(b), if Sara Lee is not legally obligated to collect or remit Sales Taxes or otherwise does not invoice and collect Sales Taxes on
taxable Services (or goods, if any), it shall be the obligation of the CoffeeCo Parties to self-assess such Sales Tax as required by law and remit such Sales Tax to the relevant Governmental Authority, as applicable. The CoffeeCo Parties shall be
responsible for the payment of any additions to such Sales Taxes, including penalties and interest imposed due to a failure by the CoffeeCo Parties to remit or cause to be remitted such Sales Taxes in a timely manner to the appropriate Governmental
Authority in accordance with this Section 6.6(c). 
 (d) Each Party shall, and shall use commercially reasonable
efforts to cause its respective Affiliates to, cooperate and reach mutual agreement with the other Party in all matters relating to (i) identification of the jurisdiction(s) in which each Service provided under this Agreement is performed or
received, (ii) any allocation required by applicable law between the site of performance and the site of receipt with respect to each such Service and (iii) timely notifying the other Party with respect to any changes to such
jurisdiction(s) with respect to each such Service. Further, Sara Lee and the CoffeeCo Parties will use commercially reasonable efforts to cooperate with one another to reduce any applicable withholding Tax to the extent allowed under applicable law.

  
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 ARTICLE VII 
 INDEMNIFICATION; LIMITATION OF LIABILITY 
 Section 7.1
Indemnification. For the avoidance of doubt, the Parties’ indemnification obligations hereunder shall be governed by ARTICLE X of the Master Separation Agreement. 
 Section 7.2 Limitation of Liability. 
 (a) Notwithstanding anything to the
contrary contained herein, in no event shall Sara Lee’s liability under or in connection with this Agreement or the Services exceed in the aggregate the amount of fees paid by the CoffeeCo Parties to Sara Lee under Section 6.1 hereof.

 (b) TO THE MAXIMUM EXTENT ALLOWED UNDER APPLICABLE LAW, IN NO EVENT WILL SARA LEE BE LIABLE FOR ANY INDIRECT, SPECIAL,
INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT, INCLUDING DAMAGES FOR LOST DATA, LOST PROFITS OR COSTS OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, HOWEVER CAUSED AND UNDER ANY THEORY
OF LIABILITY, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTE OR OTHERWISE, AND WHETHER OR NOT SARA LEE WAS OR SHOULD HAVE BEEN AWARE OR ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. 

Section 7.3 No Representations or Warranties. EXCEPT AS EXPRESSLY SET FORTH HEREIN OR IN THE MASTER SEPARATION AGREEMENT, ANY
OTHER TRANSACTION AGREEMENT OR THE TAX REPRESENTATIONS, NEITHER SARA LEE NOR THE COFFEECO PARTIES MAKES ANY REPRESENTATION OR WARRANTY OF ANY KIND WHATSOEVER, EXPRESS OR IMPLIED, TO SARA LEE OR THE COFFEECO PARTIES, AS APPLICABLE, OR ANY OTHER
PERSON WITH RESPECT TO ANY OF THE TRANSACTIONS CONTEMPLATED HEREBY OR THAT ANY REQUIREMENTS OF APPLICABLE LAW ARE COMPLIED WITH RESPECT TO THE TRANSACTIONS CONTEMPLATED HEREBY. EACH OF SARA LEE AND THE COFFEECO PARTIES SHALL TAKE ANY TRANSACTION
CONTEMPLATED HEREBY ON AN “AS IS, WHERE IS” BASIS, AND ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A SPECIFIC PURPOSE OR OTHERWISE ARE HEREBY EXPRESSLY DISCLAIMED. 

ARTICLE VIII 
 CONFIDENTIALITY 
 Section 8.1 Confidentiality. The
confidentiality obligations of the Parties and their Affiliates and Representatives hereunder shall be governed, mutatis mutandis, by Section 11.8 of the Master Separation Agreement. 

  
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 ARTICLE IX 
 TERM AND TERMINATION 
 Section 9.1 Term. 

(a) Unless this Agreement has been terminated pursuant to Section 9.2(d) or Section 9.4, this Agreement shall
expire at the expiration or earlier termination of the Services as set forth on Schedule 1, Schedule 2 and Schedule 3, as may be extended in accordance with this Section 9.1 (with respect to each Service, the
“Term”). 
 (b) The CoffeeCo Parties may extend the Term of any IT Service for up to two additional three month
periods by providing, for each additional period, written notice thereof to Sara Lee at least two months prior to the end of the Term of such IT Service. 
 (c) At least six months prior to the end of the Term of a Tax Support Service, the CoffeeCo Parties may request to extend the Term of such Tax Support Service; provided that Sara Lee will
have no obligation to extend the Term of such Tax Support Service and any extension thereof must be in writing signed by Sara Lee. 
 Section 9.2 Termination. 
 (a) Any IT Service (i) may be terminated by
the mutual written consent of the Parties, (ii) may be terminated by the CoffeeCo Parties providing two months prior written notice to Sara Lee, and (iii) shall be terminated if a transition has occurred pursuant to
Section 2.6. The CoffeeCo Parties shall not be responsible for paying costs resulting from the termination of any IT Service as permitted herein, except to the extent Sara Lee has any payment obligations in connection with such
termination or applicable IT Service under an agreement with a Third Party, and the Parties shall mutually cooperate to identify and minimize any such payment obligations. 
 (b) Any Tax Support Service may be terminated (i) by the mutual written consent of the Parties or (ii) by the CoffeeCo Parties providing six months prior written notice to Sara Lee. 

(c) Any Consulting Service may be terminated unilaterally at any time by either Party by providing written notice to the other Party.

 (d) In the event that a Party has failed to perform any of its material obligations under this Agreement relating to a
Service, and such failure shall have continued without cure for a period of 15 days after receipt by the breaching Party of a written notice of such failure from the other Party, the other Party may terminate such Service upon prior written notice
to the breaching Party. For the avoidance of doubt, non-payment by the CoffeeCo Parties for a Service provided by Sara Lee in accordance with this Agreement shall be deemed a breach for purposes of this Section 9.2(d). 

  
 12 

 Section 9.3 Tax Support Service Termination Costs. The CoffeeCo Parties shall be
responsible for paying, and shall promptly reimburse Sara Lee for, all Tax Support Service Termination Costs in connection with the expiration or termination of any Tax Support Service with respect to those Tax Support Services Employees indicated
on the Side Schedule. 
 Section 9.4 Insolvency. In the event that either Party (a) files a petition in bankruptcy,
(b) becomes or is declared insolvent, or becomes the subject of any proceedings related to its liquidation, insolvency or the appointment of a receiver, (c) makes an assignment on behalf of all or substantially all of its creditors or
(d) takes any corporate action for its winding up or dissolution, then the other Party shall have the right to terminate this Agreement by providing prior written notice. 
 Section 9.5 Effect of Expiration and Termination. 
 (a) Accrued
Rights. Expiration and termination of this Agreement, in part or in its entirety, shall not extinguish any rights or obligations that have accrued to the benefit of either Party prior to such expiration and termination (as applicable), including
any rights of Sara Lee to receive payment under Section 6.1 hereof. 
 (b) Surviving Obligations. The
following provisions of this Agreement, together with all other provisions of this Agreement that expressly specify that they survive, shall survive expiration and termination of this Agreement, in part or in its entirety: ARTICLE I (and any
other definition required for the interpretation of the surviving provisions), ARTICLE VII, ARTICLE VIII, this ARTICLE IX, and ARTICLE X. 
 ARTICLE X 
 MISCELLANEOUS 

Section 10.1 Conflict with Master Separation Agreement. In the event of any conflict between the terms and conditions of this
Agreement and the terms and conditions of the Master Separation Agreement, the terms and conditions of this Agreement shall control. 
 Section 10.2 Entire Agreement. This Agreement, the Master Separation Agreement and the other Transaction Agreements, including the Side Schedule, Schedules and Exhibits referred to herein and
therein, and the documents and side letters delivered pursuant hereto and thereto, contain the entire understanding of the Parties with regard to the subject matter contained herein or therein, and supersede all prior agreements, negotiations,
discussions, understandings, writings and commitments between Sara Lee or any ofthe Sara Lee Parties, on the one hand, and any of the CoffeeCo Parties, on the other hand, with respect to such subject matter hereof or thereof. 

  
 13 

 Section 10.3 Amendment. This Agreement shall not be amended, modified or supplemented
except by a written instrument signed by an authorized representative of each of Sara Lee and the CoffeeCo Parties. 
 Section
10.4 Waiver. Any term or provision of this Agreement may be waived, or the time for its performance may be extended, by the Party or Parties entitled to the benefit thereof. Any such waiver shall be validly and sufficiently given for the
purposes of this Agreement if, as to any Party, it is in writing signed by an authorized representative of such Party. The failure of any Party to enforce at any time any provision of this Agreement shall not be construed to be a waiver of such
provision, or in any way to affect the validity of this Agreement or any part hereof or the right of any Party thereafter to enforce each and every such provision. No waiver of any breach of this Agreement shall be held to constitute a waiver of any
other or subsequent breach. 
 Section 10.5 Partial Invalidity. Wherever possible, each provision hereof shall be
construed in a manner as to be effective and valid under applicable law, but in case any one or more of the provisions contained herein shall, for any reason, be held to be invalid, illegal or unenforceable in any respect, such provision shall be
ineffective but only to the extent of such invalidity, illegality or unenforceability without invalidating the remainder of such invalid, illegal or unenforceable provision or provisions or any other provision hereof, unless such a construction
would be unreasonable. 
 Section 10.6 Execution in Counterparts. This Agreement may be executed in counterparts, each of
which shall be deemed an original instrument, but all of which shall be considered one and the same agreement, and shall become binding when the counterparts have been signed by and delivered to each of the Parties. 

Section 10.7 Successors and Assigns. Except with respect to Sara Lee’s right to use its Affiliates or Third Party service
providers to provide the Services as set forth herein, the Parties may not assign any of its rights or obligations under this Agreement to another Person without the consent of the other Party. Subject to the foregoing, this Agreement and all the
terms and provisions hereof shall be binding upon and inure to the benefit of the Parties and their respective successors and permitted assigns. 
 Section 10.8 Third-Party Beneficiaries. Except for ARTICLE VII, this Agreement is solely for the benefit of the Parties and their respective successors and permitted assigns, and nothing
herein express or implied shall give or be construed to give to any other Person any legal or equitable rights hereunder. 

Section 10.9 Notices. All notices, requests, claims, demands and other communications required or permitted hereunder shall be in
writing and shall be deemed given or delivered (a) when delivered personally, (b) if transmitted by email, on the date the recipient confirms receipt, (c) if sent by registered or certified mail, postage prepaid, return receipt
requested, on the third business day after mailing or (d) if sent by nationally recognized overnight courier, on the first business day following the date of dispatch; and shall be addressed as follows: 

  
 14 

 If to the CoffeeCo Parties prior to or on June 28, 2012, to: 

D.E MASTER BLENDERS 1753 B.V. 
 3500 Lacey Road 
 Downers Grove, Illinois 60515 

Attention: Onno van Klinken, General Counsel 
 Email: onno.vanklinken@demb.com 
 If to the CoffeeCo Parties after
June 28,2012, to: 
 D.E MASTER BLENDERS 1753 N.V. 

Oosterdokstraat 80 
 1011 DK Amsterdam, The Netherlands 
 Attention: Onno van Klinken, General Counsel

 Email: onno.vanklinken@demb.com 
 If to Sara Lee, to: 
 Sara Lee Corporation 

3500 Lacey Road 

Downers Grove, Illinois 60515 
 Attention: Kent Magill, General Counsel 
 Email: kent.magill@hillshirebrands.com

 or to such other address as such Party may indicate by a notice delivered to the other Parties in accordance herewith. 

Section 10.10 Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of
Delaware without reference to conflict of law principles thereof. 
 Section 10.11 Force Majeure. Neither Party shall be
deemed in default of this Agreement to the extent that any delay or failure in the performance of its obligations under this Agreement results from any cause beyond its reasonable control and without its fault or negligence, including acts of God,
acts of civil or military authority, embargoes, acts of terrorism, epidemics, war, riots, insurrections, fires, explosions, earthquakes, floods, unusually severe weather conditions, labor problems or unavailability of parts, or, in the case of
computer systems, any failure in electrical or air conditioning equipment. In the event of any such excused delay, the time for performance shall be extended for a period equal to the time lost by reason of the delay. 

Section 10.12 Dispute Resolution. For the avoidance of doubt, the Parties’ dispute resolution obligations hereunder shall be
governed by ARTICLE XII of the Master Separation Agreement. 

  
 15 

 Section 10.13 Descriptive Headings. The descriptive headings herein are inserted for
convenience of reference only and are not intended to be part of or to affect the meaning or interpretation of this Agreement. 

Section 10.14 Construction. The Parties acknowledge that each Party and its counsel have reviewed and revised this Agreement and
that any rule of construction to the effect that any ambiguities are to be resolved against the drafting Party shall not be employed in the interpretation of this Agreement. 
 Section 10.15 Relationship of the Parties. Nothing contained herein shall be deemed to create a partnership, joint venture, or similar relationship between the Parties. Neither Party is the agent,
employee, joint venturer, partner, franchisee, or representative of the other Party. Each Party specifically acknowledges that it does not have the authority to, and shall not, incur any obligations or responsibilities on behalf of the other Party.
Notwithstanding anything to the contrary in this Agreement, each Party (and its officers, directors, agents, employees, and members) shall not hold themselves out as employees, agents, representatives, or franchisees of the other Party or enter into
any agreements on such Party’s behalf. 
 Section 10.16 Language. The English version of this Agreement shall be the
official version. To the extent there is any inconsistency between the English version of this Agreement and any version in another language, the English version shall be controlling. 

[Signature page follows] 

  
 16 

 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed by their
authorized representatives as of the date first written above. 
  

			
	SARA LEE CORPORATION
		
	By:	 	/s/ Mark A. Garvey
		 	Name: Mark A. Garvey
		 	Title: Executive Vice President and
		 	          Chief Financial Officer

 [Signature Page to Transition Services Agreement] 

 
			
	DE US, INC.
		
	By:	 	/s/ Mark S. Silver
		 	Name: Mark S. Silver
		 	Title: President

 [Signature Page to Transition Services Agreement] 

 
			
	D.E MASTER BLENDERS 1753 B.V.
		
	By:	 	/s/ Michel M.G. Cup
		 	Name: Michel M.G. Cup
		 	Title: Chief Financial Officer

 [Signature Page to Transition Services Agreement]

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