Document:

exv10w3

Exhibit 10.3

RIGHTNOW TECHNOLOGIES, INC.

2004 EQUITY INCENTIVE PLAN

As Amended and Restated through March 3, 2010

     Section 1. Purpose. The purpose of the RightNow Technologies, Inc. 2004 Equity
Incentive Plan (the “Plan”) is to promote the interests of RightNow Technologies, Inc. (the
“Company”) and its stockholders by aiding the Company in attracting, retaining and providing
incentives to employees, officers, directors who are not also employees (“Non-Employee Directors”),
consultants and independent contractors.

     Section 2. Definitions. As used in the Plan, the following terms shall have the
meanings set forth below:

     “Affiliate” shall mean (i) any entity that, directly or indirectly through one or more
intermediaries, is controlled by the Company, and (ii) any entity in which the Company has
a significant equity interest, as determined by the Committee.

     “Award” shall mean any Option, Stock Appreciation Right, Restricted Stock, Restricted
Stock Unit, Performance Award or other Stock-Based Award granted under the Plan.

     “Award Agreement” shall mean any written agreement, contract or other instrument or
document evidencing any Award granted under the Plan.

     “Code” shall mean the Internal Revenue Code of 1986, as amended from time to time, and
any regulations promulgated thereunder.

     “Committee” shall mean either the Board of Directors of the Company (the “Board”) or a
committee of the Board appointed by the Board (the “Compensation Committee”) to administer
the Plan and composed of not less than two directors, each of whom is a “Non-Employee
Director” within the meaning of Rule 16b-3 (which term “Non-Employee Director” is defined
in this paragraph for purposes of the definition of “Committee” only and is not intended to
define such term as used elsewhere in the Plan) and each of whom is an “outside director”
within the meaning of Section 162(m) of the Code.

     “Eligible Person” shall mean any employee, officer, director (including any
Non-Employee Director), consultant or independent contractor providing services or other
benefits to the Company or any Affiliate who the Committee determines to be an Eligible
Person.

     “Fair Market Value” shall mean, with respect to any property (including, without
limitation, any Shares or other securities), the fair market value of such

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property determined by such methods or procedures as shall be established from time to time by the
Committee. Notwithstanding the foregoing, unless otherwise determined by the Committee, the Fair
Market Value of Shares on a given date for purposes of the Plan shall not be less than: (i) the
closing price as reported for composite transactions, if the Shares are then listed on a national
securities exchange; (ii) the last sale price, if the Shares are then quoted on the Nasdaq Global
Market; or (iii) in all other cases, the average of the closing representative bid and asked prices
of the Shares, all on the date as of which Fair Market Value is being determined. If on a given
date the Shares are not traded in an established securities market, the Committee shall make a good
faith attempt to satisfy the requirements of this clause and in connection therewith shall take
such action as it deems necessary or advisable.

     “Incentive Stock Option” shall mean an option granted under Section 6(a) of the Plan that is
intended to meet the requirements of Section 422 of the Code or any successor provision.

     “Non-Qualified Stock Option” shall mean an option granted under Section 6(a) of the Plan that
is not intended to be an Incentive Stock Option.

     “Option” shall mean an Incentive Stock Option or a Non-Qualified Stock Option.

     “Other Stock-Based Award” shall mean any right granted under Section 6(e) of the Plan.

     “Participant” shall mean an Eligible Person designated to be granted an Award under the Plan.

     “Performance Award” shall mean any right granted under Section 6(d) of the Plan.

     “Person” shall mean any individual, corporation, partnership, association or trust.

     “Restricted Stock” shall mean any Share granted under Section 6(c) of the Plan.

     “Restricted Stock Unit” shall mean any unit granted under Section 6(c) of the Plan evidencing
the right to receive a Share (or a cash payment equal to the Fair Market Value of a Share) at some
future date.

     “Rule 16b-3” shall mean Rule 16b-3 promulgated by the Securities and Exchange Commission under
the Securities Exchange Act of 1934, as amended.

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     “Shares” shall mean shares of Common Stock, $0.001 par value, of the Company, or such other
securities or property as may become subject to Awards pursuant to an adjustment made under Section
4(c) of the Plan.

     “Stock Appreciation Right” shall mean any right granted under Section 6(b) of the Plan.

     Section 3. Administration.

     (a) Power and Authority of the Committee. The Plan shall be administered by the
Compensation Committee with respect to grants to the officers and directors of the Company and by
the Board with respect to grants to all other Eligible Persons. The Compensation Committee may from
time to time assist the Board in administering the Plan with respect to Eligible Persons who are
not officers or directors of the Company, or the Board may delegate such administration function
entirely to the Compensation Committee. Subject to the terms of the Plan and applicable law, the
Committee shall have full power and authority to: (i) designate Participants; (ii) determine the
type or types of Awards to be granted to each Participant under the Plan; (iii) determine the
number of Shares to be covered by (or with respect to which payments, rights or other matters are
to be calculated in connection with) each Award; (iv) determine the terms and conditions of any
Award or Award Agreement; (v) amend the terms and conditions of any Award or Award Agreement and
accelerate the exercisability of any Award or the lapse of restrictions relating to any Award; (vi)
determine whether, to what extent and under what circumstances Awards may be exercised in cash,
Shares, other securities, other Awards or other property, or canceled, forfeited or suspended;
(vii) determine whether, to what extent and under what circumstances cash, Shares, other
securities, other Awards, other property and other amounts payable with respect to an Award under
the Plan shall be deferred either automatically or at the election of the holder thereof or the
Committee; (viii) interpret and administer the Plan and any Award made under or instrument or
agreement, including an Award Agreement, relating to the Plan; (ix) establish, amend, suspend or
waive such rules and regulations and appoint such agents as it shall deem appropriate for the
proper administration of the Plan; and (x) make any other determination and take any other action
that the Committee deems necessary or desirable for the administration of the Plan. Unless
otherwise expressly provided in the Plan, all designations, determinations, interpretations and
other decisions under or with respect to the Plan or any Award shall be within the sole discretion
of the Committee, may be made at any time and shall be final, conclusive and binding upon any
Participant, any holder or beneficiary of any Award and any employee of the Company or any
Affiliate.

     Section 4. Shares Available for Awards.

     (a) Shares Available. Subject to adjustment as provided in Section 4(c), the
total number of Shares available for granting Awards and/or Incentive

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Stock Options under the Plan shall be 3,500,000, plus an automatic annual increase in the total
number of Shares available for granting Awards and/or Incentive Stock Options, on the first day of
each of the Company’s fiscal years beginning in 2005 and ending in 2014, equal to the lesser of (i)
1,000,000 shares of Common Stock or (ii) four percent of the number of shares of Common Stock
outstanding on the last day of the immediately preceding fiscal year or (iii) such lesser number as
determined by the Board. Shares to be issued under the Plan may be either authorized but unissued
Shares or Shares acquired in the open market or otherwise. Any Shares that are used by a
Participant as full or partial payment to the Company of the purchase price relating to an Award,
or in connection with the satisfaction of tax obligations relating to an Award, shall again be
available for granting Awards under the Plan. If any Shares covered by an Award or to which an
Award relates are not purchased or are forfeited, or if an Award otherwise terminates without
delivery of any Shares, then the number of Shares counted against the aggregate number of Shares
available under the Plan with respect to such Award, to the extent of any such forfeiture or
termination, shall again be available for granting Awards under the Plan.

     (b) Accounting for Awards. For purposes of this Section 4, if an Award entitles the
holder thereof to receive or purchase Shares, the number of Shares covered by such Award or to
which such Award relates shall be counted on the date of grant of such Award against the aggregate
number of Shares available for granting Awards under the Plan. Such Shares may again become
available for granting Awards under the Plan pursuant to the provisions of Section 4(a) of the
Plan, subject to the limitations set forth in Section 4(c) of the Plan.

     (c) Adjustments. In the event that the Committee shall determine that any dividend or
other distribution (whether in the form of cash, Shares, other securities or other property),
recapitalization, stock split, reverse stock split, reorganization, merger, consolidation,
split-up, spin-off, combination, repurchase or exchange of Shares or other securities of the
Company, issuance of warrants or other rights to purchase Shares or other securities of the
Company, or other similar corporate transaction or event affects the Shares such that an adjustment
is determined by the Committee to be appropriate in order to prevent dilution or enlargement of the
benefits or potential benefits intended to be made available under the Plan, then the Committee
shall, in such manner as it may deem equitable, adjust any or all of (i) the number and type of
Shares (or other securities or other property) that thereafter may be made the subject of Awards,
(ii) the number and type of Shares (or other securities or other property) subject to outstanding
Awards, and (iii) the purchase or exercise price with respect to any Award; provided,
however, that the number of Shares covered by any Award or to which such Award relates
shall always be a whole number.

     (d) Award Limitations Under the Plan. No Eligible Person may be granted any Award or
Awards, the value of which is based solely on an increase in the value of the Shares after the date
of grant of such Awards, for more than

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1,000,000 Shares, subject to adjustment as provided in the Plan, in the aggregate in any
calendar year. The foregoing annual limitation specifically includes the grant of any
“performance-based” Awards within the meaning of Section 162(m) of the Code.

     Section 5. Eligibility. Any Eligible Person of the Company or any Affiliate
shall be eligible to be designated a Participant. In determining which Eligible Persons shall
receive an Award and the terms of any Award, the Committee may take into account the nature of the
services rendered by the respective Eligible Persons, their present and potential contributions to
the success of the Company or such other factors as the Committee, in its discretion, shall deem
relevant. Notwithstanding the foregoing, an Incentive Stock Option may be granted only to full-time
or part-time employees (which term as used herein includes, without limitation, officers and
directors who are also employees), and an Incentive Stock Option shall not be granted to an
employee of an Affiliate unless such Affiliate is also a “subsidiary corporation” of the Company
within the meaning of Section 424(f) of the Code or any successor provision.

     Section 6. Awards.

     (a) Options. The Committee is hereby authorized to grant Options to
Participants with the following terms and conditions and with such additional terms and
conditions not inconsistent with the provisions of the Plan as the Committee shall
determine:

     (i) Exercise Price. The purchase price per Share purchasable
under an Option shall be determined by the Committee; provided,
however, that the purchase price for Shares underlying Incentive Stock
Options shall not be less than 100% of the Fair Market Value of a Share on the date
of grant of such Incentive Stock Option, or 110% of the Fair Market Value of a
Share on the date of grant of such Incentive Stock Option if the Participant owns
directly or indirectly greater than 10% of the Company’s outstanding capital stock.

     (ii) Option Term. The term of each Option shall be fixed by the
Committee; provided, however, that the term shall not exceed 10
years, or, in the case of Incentive Stock Options, 5 years if the Participant owns
directly or indirectly greater than 10% of the Company’s outstanding capital stock.

     (iii) Time and Method of Exercise. The Committee shall determine
the time or times at which an Option may be exercised in whole or in part and the
method or methods by which, and the form or forms (including, without limitation,
cash, Shares, other securities, other Awards or other property, or any combination
thereof, having a Fair Market Value on the exercise date equal to the relevant
exercise price) in which,

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payment of the exercise price with respect thereto may be made or deemed to have been
made.

     (b) Stock Appreciation Rights. The Committee is hereby authorized to grant Stock
Appreciation Rights to Participants subject to the terms of the Plan and any applicable Award
Agreement. A Stock Appreciation Right granted under the Plan shall confer on the holder thereof a
right to receive upon exercise thereof the excess of (i) the Fair Market Value of one Share on the
date of exercise (or, if the Committee shall so determine, at any time during a specified period
before or after the date of exercise) over (ii) the grant price of the Stock Appreciation Right as
specified by the Committee, which price shall not be less than 100% of the Fair Market Value of one
Share on the date of grant of the Stock Appreciation Right. Subject to the terms of the Plan and
any applicable Award Agreement, the grant price, term, methods of exercise, dates of exercise,
methods of settlement and any other terms and conditions of any Stock Appreciation Right shall be
as determined by the Committee. The Committee may impose such conditions or restrictions on the
exercise of any Stock Appreciation Right as it may deem appropriate.

     (c) Restricted Stock and Restricted Stock Units. The Committee is hereby authorized to
grant Restricted Stock and Restricted Stock Units to Participants with the following terms and
conditions and with such additional terms and conditions not inconsistent with the provisions of
the Plan as the Committee shall determine:

     (i) Restrictions. Shares of Restricted Stock and Restricted Stock Units
shall be subject to such restrictions as the Committee may impose (including, without
limitation, any limitation on the right to vote a Share of Restricted Stock or the right to
receive any dividend or other right or property with respect thereto), which restrictions
may lapse separately or in combination at such time or times, in such installments or
otherwise as the Committee may deem appropriate.

     (ii) Stock Certificates; Delivery of Shares. Any Restricted Stock
granted under the Plan shall be evidenced by issuance of a stock certificate or
certificates, which certificate or certificates shall be held by the Company. Such
certificate or certificates shall be registered in the name of the Participant and shall
bear an appropriate legend referring to the restrictions applicable to such Restricted
Stock. Promptly upon the lapse or waiver of applicable restrictions, Shares representing
Restricted Stock that is no longer subject to restrictions shall be delivered to the holder
thereof. In the case of Restricted Stock Units, no Shares shall be issued at the time such
Awards are granted. Upon the lapse or waiver of restrictions and the restricted period
relating to Restricted Stock Units evidencing the right to receive Shares, such Shares
shall be issued and delivered to the holders of the Restricted Stock Units.

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     (iii) Forfeiture. Except as otherwise determined by the Committee, upon
a Participant’s termination of employment (as determined under criteria established by the
Committee) during the applicable restriction period, all Shares of Restricted Stock and
all Restricted Stock Units held by the Participant at such time shall be forfeited and
reacquired by the Company; provided, however, that the Committee may, when
it finds that a waiver would be in the best interest of the Company, waive in whole or in
part any or all remaining restrictions with respect to Shares of Restricted Stock or
Restricted Stock Units.

     (d) Performance Awards. The Committee is hereby authorized to grant Performance Awards
to Participants subject to the terms of the Plan and any applicable Award Agreement. A Performance
Award granted under the Plan (i) may be denominated or payable in cash, Shares (including, without
limitation, Restricted Stock and Restricted Stock Units), other securities, other Awards or other
property and (ii) shall confer on the holder thereof the right to receive payments, in whole or in
part, upon the achievement of such performance goals during such performance periods as the
Committee shall establish. Subject to the terms of the Plan and any applicable Award Agreement, the
performance goals to be achieved during any performance period, the length of any performance
period, the amount of any Performance Award granted, the amount of any payment or transfer to be
made pursuant to any Performance Award and any other terms and conditions of any Performance Award
shall be determined by the Committee.

     (e) Other Stock-Based Awards. The Committee is hereby authorized to grant to
Participants such other Awards that are denominated or payable in, valued in whole or in part by
reference to, or otherwise based on or related to, Shares (including, without limitation,
securities convertible into Shares), as are deemed by the Committee to be consistent with the
purpose of the Plan; provided, however, that such grants must comply with
applicable law. Subject to the terms of the Plan and any applicable Award Agreement, the Committee
shall determine the terms and conditions of such Awards. Shares or other securities delivered
pursuant to a purchase right granted under this Section 6(e) shall be purchased for such
consideration, which may be paid by such method or methods and in such form or forms (including,
without limitation, cash, Shares, other securities, other Awards or other property or any
combination thereof), as the Committee shall determine.

     (f) General.

     (i) No Cash Consideration for Awards. Awards shall be granted for no
cash consideration or for such minimal cash consideration as may be required by applicable
law.

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     (ii) Awards May Be Granted Separately or Together. Awards may, in the discretion
of the Committee, be granted either alone or in addition to, in tandem with or in substitution for
any other Award or any award granted under any plan of the Company or any Affiliate other than the
Plan. Awards granted in addition to or in tandem with other Awards or in addition to or in tandem
with awards granted under any such other plan of the Company or any Affiliate may be granted either
at the same time as or at a different time from the grant of such other Awards or awards.

     (iii) Forms of Payment under Awards. Subject to the terms of the Plan and of any
applicable Award Agreement, payments or transfers to be made by the Company or an Affiliate upon
the grant, exercise or payment of an Award may be made in such form or forms as the Committee shall
determine (including, without limitation, cash, Shares, other securities, other Awards or other
property or any combination thereof), and may be made in a single payment or transfer, in
installments or on a deferred basis, in each case in accordance with rules and procedures
established by the Committee. Such rules and procedures may include, without limitation, provisions
for the payment or crediting of reasonable interest on installment or deferred payments.

     (iv) Limits on Transfer of Awards. No Award and no right under any such Award
shall be transferable by a Participant otherwise than by will or by the laws of descent and
distribution; provided, however, that, if so determined by the Committee, a
Participant may, in the manner established by the Committee, transfer Options (other than Incentive
Stock Options) or designate a beneficiary or beneficiaries to exercise the rights of the
Participant and receive any property distributable with respect to any Award upon the death of the
Participant. Except as otherwise provided in any applicable Award Agreement or amendment thereto
(other than an Award Agreement relating to an Incentive Stock Option), pursuant to terms determined
by the Committee, each Award or right under any Award shall be exercisable during the Participant’s
lifetime only by the Participant or, if permissible under applicable law, by the Participant’s
guardian or legal representative. Except as otherwise provided in any applicable Award Agreement or
amendment thereto (other than an Award Agreement or amendment thereto relating to an Incentive
Stock Option), no Award or right under any such Award may be pledged, alienated, attached or
otherwise encumbered, and any purported pledge, alienation, attachment or encumbrance thereof shall
be void and unenforceable against the Company or any Affiliate.

     (v) Term of Awards. The term of each Award shall be for such period as may be
determined by the Committee.

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     (vi) Restrictions; Securities Exchange Listing. All certificates
for Shares or other securities delivered under the Plan pursuant to any Award or
the exercise thereof shall be subject to such stop transfer orders and other
restrictions as the Committee may deem advisable under the Plan or the rules,
regulations and other requirements of the Securities and Exchange Commission and
any applicable federal or state securities laws, and the Committee may cause
appropriate entries to be made or legend or legends to be affixed on any such
certificates to reflect such restrictions. If the Shares or other securities are
listed on a securities exchange, the Company shall not be required to deliver any
Shares or other securities covered by an Award unless and until such Shares or
other securities have been listed on such securities exchange.

     Section 7. Amendment and Termination; Adjustments. Except to the extent
prohibited by applicable law and unless otherwise expressly provided in an Award Agreement or in
the Plan:

     (a) Amendments to the Plan. The Board may amend, alter, suspend, discontinue
or terminate the Plan; provided, however, that, notwithstanding any other
provision of the Plan or any Award Agreement, without the approval of the stockholders of
the Company, no such amendment, alteration, suspension, discontinuation or termination
shall be made that, absent such stockholder approval:

     (i) would cause Rule 16b-3 or Section 162(m) of the Code to become
unavailable with respect to the Plan;

     (ii) would violate the rules or regulations of the Nasdaq Stock Market,
any other securities exchange or the National Association of Securities Dealers,
Inc. that are applicable to the Company; or

     (iii) would cause the Company to be unable, under the Code, to grant
Incentive Stock Options under the Plan.

     (b) Amendments to Awards. The Committee may waive any conditions of or rights
of the Company under any outstanding Award, prospectively or retroactively. The Committee
may not amend, alter, suspend, discontinue or terminate any outstanding Award,
prospectively or retroactively, without the consent of the Participant or holder or
beneficiary thereof, except as otherwise herein provided or in the Award Agreement.

     (c) Correction of Defects, Omissions and Inconsistencies. The Committee may
correct any defect, supply any omission or reconcile any inconsistency in the Plan or any
Award in the manner and to the extent it shall deem desirable to carry the Plan into
effect.

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     Section 8. Income Tax Withholding; Tax Bonuses.

     (a) Withholding. In order to comply with all applicable federal or state income tax
laws or regulations, the Company may take such action as it deems appropriate to ensure that all
applicable federal or state payroll, withholding, income or other taxes that are the sole and
absolute responsibility of a Participant are withheld or collected from such Participant. In order
to assist a Participant in paying all or a portion of the federal and state taxes to be withheld or
collected upon exercise or receipt of (or the lapse of restrictions relating to) an Award, the
Committee, in its discretion and subject to such additional terms and conditions as it may adopt,
may permit the Participant to satisfy such tax obligation by (i) electing to have the Company
withhold a portion of the Shares otherwise to be delivered upon exercise or receipt of (or the
lapse of restrictions relating to) such Award with a Fair Market Value equal to the amount of such
taxes or (ii) delivering to the Company Shares other than Shares issuable upon exercise or receipt
of (or the lapse of restrictions relating to) such Award with a Fair Market Value equal to the
amount of such taxes. The election, if any, must be made on or before the date that the amount of
tax to be withheld is determined.

     (b) Tax Bonuses. The Committee, in its discretion, shall have the authority, at the
time of grant of any Award under this Plan or at any time thereafter, to approve cash bonuses to
designated Participants to be paid upon their exercise or receipt of (or the lapse of restrictions
relating to) Awards in order to provide funds to pay all or a portion of federal and state taxes
due as a result of such exercise or receipt (or the lapse of restrictions relating to) Awards in
order to provide funds to pay all or a portion of federal and state taxes due as a result of such
exercise or receipt (or the lapse of such restrictions). The Committee shall have full authority in
its discretion to determine the amount of any such tax bonus.

     Section 9. General Provisions.

     (a) No Rights to Awards. No Eligible Person, Participant or other Person shall have
any claim to be granted any Award under the Plan, and there is no obligation for uniformity of
treatment of Eligible Persons, Participants or holders or beneficiaries of Awards under the Plan.
The terms and conditions of Awards need not be the same with respect to different Participants.

     (b) Award Agreements. No Participant will have rights under an Award granted to such
Participant unless and until an Award Agreement shall have been duly executed on behalf of the
Company.

     (c) No Rights of Stockholders. Except with respect to Restricted Stock and other
grants of Common Stock of the Company, neither a Participant nor the Participant’s legal
representative shall be, or shall have any of the rights and privileges of, a stockholder of the
Company in respect of any Shares issuable

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upon the exercise or payment of any Award, in whole or in part, unless and until the Shares have
been issued.

     (d) No Limit on Other Compensation Arrangements. Nothing contained in the Plan shall
prevent the Company or any Affiliate from adopting or continuing in effect other or additional
compensation arrangements, and such arrangements may be either generally applicable or applicable
only in specific cases.

     (e) No Right to Employment. The grant of an Award shall not be construed as giving a
Participant the right to be retained in the employ, or as giving a Non-Employee Director the right
to continue as a director, of the Company or any Affiliate, nor will it affect in any way the right
of the Company or an Affiliate to terminate such employment or the term of a Non-Employee Director
at any time, with or without cause. In addition, the Company or an Affiliate may at any time
dismiss a Participant from employment or terminate the term of a Non-Employee Director free from
any liability or any claim under the Plan, unless otherwise expressly provided in the Plan or in
any Award Agreement.

     (f) Governing Law. The validity, construction and effect of the Plan and any rules and
regulations relating to the Plan shall be determined in accordance with the laws of the State of
Delaware.

     (g) Severability. If any provision of the Plan or any Award is or becomes or is deemed
to be invalid, illegal or unenforceable in any jurisdiction or would disqualify the Plan or any
Award under any law deemed applicable by the Committee, such provision shall be construed or deemed
amended to conform to applicable laws, or if it cannot be so construed or deemed amended without,
in the determination of the Committee, materially altering the purpose or intent of the Plan or the
Award, such provision shall be stricken as to such jurisdiction or Award, and the remainder of the
Plan or any such Award shall remain in full force and effect.

     (h) No Trust or Fund Created. Neither the Plan nor any Award shall create or be
construed to create a trust or separate fund of any kind or a fiduciary relationship between the
Company or any Affiliate and a Participant or any other Person. To the extent that any Person
acquires a right to receive payments from the Company or any Affiliate pursuant to an Award, such
right shall be no greater than the right of any unsecured general creditor of the Company or any
Affiliate.

     (i) No Fractional Shares. No fractional Shares shall be issued or delivered
pursuant to the Plan or any Award, and the Committee shall determine whether cash shall be paid in
lieu of any fractional Share or whether such fractional Share or any rights thereto shall be
canceled, terminated or otherwise eliminated.

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     (j) Headings. Headings are given to the Sections and subsections of the
Plan solely as a convenience to facilitate reference. Such headings shall not be deemed in
any way material or relevant to the construction or interpretation of the Plan or any
provision thereof.

     (k) Section 16 Compliance. The Plan is intended to comply in all
respects with Rule 16b-3 or any successor provision, as in effect from time to time, and in
all events the Plan shall be construed in accordance with the requirements of Rule 16b-3.
If any Plan provision does not comply with Rule 16b-3 as hereafter amended or interpreted,
the provision shall be deemed inoperative. The Board, in its absolute discretion, may
bifurcate the Plan so as to restrict, limit or condition the use of any provision of the
Plan with respect to persons who are officers or directors subject to Section 16 of the
Securities and Exchange Act of 1934, as amended, without so restricting, limiting or
conditioning the Plan with respect to other Participants.

     Section 10. Effective Date of the Plan. The Plan shall be effective as of the
date (the “Effective Date”) immediately prior to the date on which the Company’s registration
statement relating to its initial public offering of Common Stock is declared effective by the
Securities and Exchange Commission, subject to approval by the Company’s stockholders in accordance
with applicable law.

     Section 11. Term of the Plan. Awards shall be granted under the Plan only during
a 10-year period beginning on the Effective Date of the Plan. However, unless otherwise expressly
provided in the Plan or in an applicable Award Agreement, any Award theretofore granted may extend
beyond the end of such 10-year period, and the authority of the Committee provided for hereunder
with respect to the Plan and any Awards, and the authority of the Board to amend the Plan, shall
extend beyond the end of such period.

12exv10w23

      

Exhibit 10.23

LEASE AGREEMENT

THIS LEASE (this “Lease”) is made as of February 16, 2010 by and between Genesis
Partners, LLC of Bozeman, Montana, herein referred to as “Landlord”, and Right Now
Technologies, Inc., a Montana corporation, of Bozeman, Montana, hereinafter referred to as
“Tenant”.

WITNESSETH:

     1. Leased Property. Landlord hereby leases to Tenant the office building located on
the real
property in Gallatin County, Montana whose address is 77 Discovery Drive, Bozeman, Montana,
consisting of approximately 9184 square feet as depicted on the attached Exhibit A,
together with
(i) the non-exclusive right of ingress and egress for Tenant and its employees, agents,
invitees and
contractors between the building and the nearest public streets, and (ii) the exclusive
right to use the
parking lot surrounding the building for its employees, agents, invitees and contractors
(the
“premises”). Landlord represents and agrees that the parking lot will provide, at all times
during the
term of this Lease, a parking ratio of not less than five spaces per 1000 square feet of
rentable
square footage in buildings whose tenants are or will be using the parking lot.

     2. Terms of Lease. The primary term of this Lease shall be for sixty (60) months
commencing on the 1st day of April, 2010, and ending on the 31st day of March,
2015, both dates
inclusive, unless sooner terminated as herein provided.

     3. Option to Extend. Upon expiration of the primary term of this Lease, Tenant is
granted an
option to extend the term of this Lease for one (1) additional sixty (60) month period,
with the same
terms and conditions as are included in this Lease, subject, however, to renegotiation of
the rent
provided in paragraph 4 of this Lease. The primary term and the extension terms will be
collectively referred to in this Lease as the “term.” Tenant shall notify Landlord within
not less than
one hundred twenty (120) days prior to the expiration of the primary term of this Lease or
prior to
the expiration of each extension term of Tenant’s exercise of its option to extend this
Lease,
provided that in the circumstances described in paragraph 13, the options to extend the
term may be
exercised earlier as provided in paragraph 13, and if the option to extend is exercised
earlier as
provided in paragraph 13, nevertheless, the rental payable as provided in paragraph 4 shall
be determined at the time and in the manner provided in paragraph 4 and this paragraph 3.
During the

 

 

following sixty (60) day period, Tenant and Landlord shall negotiate and arrive at an agreement or
disagreement of the amount of rent to be paid during the applicable extension term. If Landlord and
Tenant agree upon the rent to be paid during the applicable extension term, Landlord and Tenant
shall at the end of the sixty (60) day period enter into a new written lease or an amendment
agreement setting forth the amount of rental Tenant shall be required to pay pursuant paragraph 4
for the applicable extension term and any other additional terms to which Landlord and Tenant have
agreed. If Tenant and Landlord fail to agree upon the rent to be paid during the applicable
extension term during the sixty (60) day period of negotiations, a fair market appraisal comparison
of comparable properties will be completed by an independent party upon which the Landlord and
Tenant may use to negotiate the amount of rent to be paid during the applicable extension term. If
Tenant and Landlord fail to agree upon the rent to be paid during the applicable extension term
during the sixty (60) day period of negotiations, either Landlord or Tenant may, by written notice
to the other party given within the ensuing thirty (30) day period, elect to invoke the arbitration
provisions of this Lease to determine the rent Tenant shall be required to pay pursuant to
paragraph 4 for the applicable extension term.

     4. Rent. Tenant shall pay as rental for the premises for the first year of the
primary term of the Lease the sum of $141,434; computed at the rate of $15.40 per
square foot on 9184 square feet of office space, payable monthly, in advance on the first
day of each month, in installments of $11,786 per month. On each anniversary date of this
Lease, beginning on April 1st, 2011, the annual rent shall be increased by 2%. Rent
shall be paid without notice or demand by Landlord to Landlord at 895
Technology Blvd, Suite 101, Bozeman, Montana 59718 or at such other place as Landlord may direct in writing.

     5.  Covenants. Tenant hereby acknowledges and agrees:

     A. Tenant is familiar with the premises. Tenant’s taking of possession of the premises shall
be conclusive evidence that the premises were in good, clean and sanitary condition, are in
all
respects satisfactory and acceptable to Tenant, and are in the condition in which Landlord
represented the premises to be.

     B. Tenant will keep the premises in a clean and sanitary condition during the term of this
Lease. Landlord shall have no obligation to make any alterations or improvements of any kind
in or
the premises other than as set forth in this Lease. Tenant shall repair or replace
promptly all

 

 

damages to the premises due to acts of Tenant, its agents, employees, invitees, or subtenants,
reasonable wear and tear excepted. Tenant also shall not cause any waste to be committed in or
about the premises; Tenant will keep the premises free and clear of any and all refuse and debris;
and Tenant agrees to observe all rules and regulations of the County of Gallatin and State of
Montana in any way relating to maintenance, use and occupancy of the premises.

     C. Tenant will not use or permit anything to be used upon the premises which is likely to
deface or damage the premises, or do anything that will increase the rate of insurance thereof
(unless Tenant first agrees to pay any increased premiums), or permit anything to be done upon
the
premises or in the areas, sidewalk or streets adjacent to the premises, which will amount to
or create
a nuisance.

     D. Tenant shall make no alterations in or additions to the premises without first obtaining
Landlord’s written consent, which consent will not be unreasonably withheld, delayed
or
conditioned. Tenant shall not erect or permit to be erected upon the premises any signs
without
written consent of Landlord, which consent will not be unreasonable withheld, delayed or
conditioned.

     E. Tenant agrees, with respect to all alterations or improvements to the premises or any
part
thereof, which Tenant undertakes with written consent of Landlord, that Tenant shall in all
instances
save Landlord and the premises forever harmless and free from all damages, loss and liability
of
every kind and character which may be claimed, asserted or charged, including liability to
adjacent
owners or tenants, based upon the acts or negligence of Tenant or its agents, contractors or
employees, for any negligence, or for the failure of any of them to observe and comply with
the
requirements of the law, including the regulations and the authorities in the City of Bozeman,
and
Tenant will preserve and hold Landlord and the premises free and clear from all liens or
encumbrances for labor and materials furnished. Any and all alterations,
additions, and
improvements made by Tenant to or upon the premises (with the exception of furnishings,
equipment, and removable trade fixtures installed by Tenant) shall, upon installation, be
deemed
attached and part of the premises, provided however, that if prior to termination of this
Lease, or
within fifteen (15) days thereafter, Landlord so directs by written notice to Tenant, promptly
following said termination of this Lease, Tenant shall remove such of the said additions,
improvements, fixtures, and installations placed upon the demised premises by Tenant as shall
by

 

 

designated in said notice from Landlord, and Tenant shall repair any damages occasioned by such
removal. Further, in this regard, Tenant hereby agrees that it will, during the continuance of this
Lease, keep the premises and interior of the premises in good condition and repair, reasonable wear
and tear excepted.

     F. Tenant may use and occupy the premises for the purpose of a business office and all
activities incidental thereto, including the manufacture of software, and not otherwise. Tenant
shall not use or knowingly permit any part of the premises to by used for any unlawful purposes and
shall comply with all applicable laws and regulations of the County of Gallatin, State of Montana,
and the United States of America.

     G. Tenant agrees that Landlord shall not be liable for any damage or injury to persons or
property or for the loss of property sustained by Tenant or by any other person or persons on the
premises due to any act of negligence of Tenant.

     H. Tenant agrees that it will not assign this Lease or sublease any portion of the premises
or permit this Lease to transferred by operation of law or otherwise without the written consent
of Landlord, which consent shall not be unreasonably withheld, delayed or conditioned; provided,
however, that any merger and reorganization of Tenant for the purpose of incorporating under
another state law shall not be deemed to be an assignment for purposes of this paragraph and shall
not require Landlord’s consent, or that any merger or change in control of the Tenant shall not be
deemed to be an assignment for the purposes of this paragraph and shall not require Landlord’s
consent. Tenant shall remain responsible under this Lease for any portion of the premises sublet
by Tenant (even if Landlord approved the subletting), unless Landlord shall agree otherwise. Any
subtenant to whom any portion of the property is sublet shall agree to abide by the provisions of
this Lease which are applicable to the sublet portion of the premises, before Landlord will be
required to consent to the proposed subleasing of any portion of the premises.

     I. Tenant will permit Landlord, at all reasonable times and after reasonable notice to Tenant
at Landlord’s sole risk and expense and in a manner that causes the least practical disruption to
Tenant, to enter upon the premises (i) to inspect their condition and to make reasonable and
necessary repairs for the protection and preservation of the premises, (ii) to ascertain whether
Tenant has performed its covenants under this Lease, and (iii) to show the premises to persons who
may wish to rent the premises after the expiration of the term of this Lease or to purchase the

 

premises, provided that any showing of the premises to persons who may wish to rent the premises
shall be only during the last year of the term of the Lease.

     J. Tenant, upon leaving the premises, shall at its own expense, remove all dirt, rubbish, and
refuse and upon failure to do so, Landlord may immediately, without further notice, do so at
Tenant’s expense. Tenant shall immediately pay Landlord’s expenses upon receipt of a bill for the
same from Landlord.

     6. Default and Landlord’s Rights. If the premises shall be deserted or vacated, or if
a trustee or receiver of a substantial portion of Tenant’s property is appointed, or if an order is
entered against Tenant for relief under Title II of the United States Code, or there shall be a
default in payment of any rent for more than five (5) days after written notice of such default
from Landlord, or there shall be a default in the performance or any other covenant, agreement,
condition, rule or regulation herein contained, or hereafter established with Tenant’s consent,
which shall continue for more than thirty (30) days (or, if the default is not curable within
thirty (30) days and if Tenant begins to cure the default within such thirty (30) day period and
diligently pursues curing the same, then for such for additional period as shall be reasonably
necessary to cure the default) after Tenant’s receipt of written notice of such default from
Landlord, Tenant’s rights in this Lease (if Landlord so elects, and such election is reserved)
shall thereupon terminate and end without the necessity for any further notice, and Landlord shall
have the right to re-enter and repossess the premises in the manner permitted by law and dispossess
or remove there from Tenant or other occupants thereof and their effects without being liable to
any prosecution or action therefore. Landlord may likewise, at Landlord’s option, and in addition
to any other remedies which Landlord may have upon default, let and relet the premises in whole or
in part, altering, changing or subdividing the same as in its reasonable judgment may accomplish
the best rental results, and upon such terms and for such length of time, whether lesser or greater
than the unexpired portion of the term of this Lease, as Landlord may reasonably see fit, and
Tenant shall be liable to Landlord for any deficiency between the remaining unpaid rental and the
rental so procured by Landlord for the period of said letting or reletting which is during the
remaining term of this Lease and shall further be liable for the reasonable costs of reletting and
alterations or changes required to enable Landlord to let and relet the premises, the deficiency
and costs not to exceed, however, the balance of the unpaid rental due from tenant for the
remaining term of the Lease. Landlord any institute action for

 

the whole of any such deficiency immediately upon effecting a letting or reletting and shall not
thereafter be precluded from further like action in the event such letting or relettng shall not
cover the entire unexpired portion of the term hereof, or Landlord may monthly, or at such greater
intervals as it may see fit, require Tenant to pay said deficiency then existing, and Tenant agrees
to pay said deficiency to Landlord from time to time when called upon by Landlord to do so. Should
this Lease not be terminated, Landlord may, notwithstanding such letting or reletting, at any time
thereafter elect to terminate it. Tenant, upon termination as herein provided, will yield quiet and
peaceful possession to Landlord, subject to any letting or reletting Landlord has effected of the
premises. If Landlord shall give the notice of termination as herein provided, then, at the
expiration of such period, this Lease shall terminate as completely as if that were the date herein
fixed for the expiration of the term of this Lease, and Tenant shall then surrender the premises to
Landlord.

     7. No Waiver of Breach. Tenant agrees that no consent, expressed or implied, by
Landlord to any breach of Tenant’s covenants or agreements shall be deemed a waiver of any
succeeding breach.

     8. Notice. It is agreed that all notices herein required to be given shall be
effective upon mailing, postage prepaid, addressed to Landlord at 895 Technology Blvd, Suite 101
Bozeman, Montana 59718 or addressed to Tenant at 136 Enterprise Blvd., Bozeman, Montana or such
other place as either may designate in writing to the other. In addition, any notice from Landlord
to Tenant relating to this Lease or the premises shall be deemed duly served if personally
delivered to an officer of Tenant at the premises.

     9. Surrender Upon Termination. Tenant shall, upon termination of the term, peacefully
and quietly surrender the premises to Landlord in as good condition as it was at the beginning,
reasonable use and wear and damage by the elements excepted. Tenant shall remove all of its
personal property and trade fixtures (repairing any damage to the premises such removal causes) so
that Landlord can repossess and enjoy the premises not later than noon on the day upon which the
term ends, whether upon notice or by holdover or otherwise. Landlord shall have the right to
enforce this covenant by ejectment, for damages, or for breach of any other condition or covenant
of this Lease.

     10. Peaceful Possession. Landlord covenants and agrees, at its sole expense, that the
exterior, structure, the roof and the heating, ventilating, air conditioning, electrical, plumbing
and all

 

utility systems on or in the premises shall be maintained in good repair and tenantable condition,
excepting damage resulting from neglect or intentional acts of Tenant, its agents, employees,
contractors and invitees. So long as Tenant pays the rent and performs the covenants and agreements
herein contained, Tenant shall peacefully and quietly hold the premises for the primary term and
any extensions thereof.

     11. Time of Essence. Time is of the essence of this Lease with respect to the
performance by Tenant and Landlord of their obligations hereunder.

     12. Attorney’s Fees. In the event any action to enforce any of the terms of this Lease is
brought, the prevailing party shall be entitled to its reasonable attorney’s fees as provided in
paragraph 25.

     13. Liability — Premises. Landlord shall not be responsible or liable (i) for any
personal injury to Tenant or any other person on the premises, or for injury or damage to personal
property or improvements of Tenant or of any third party on the premises unless such injury or
damage is caused by the neglect or omissions of Landlord, its agents or employees; (ii) for injury
or damage caused by the neglect or omissions of Tenant or its agents, contractors, invitees or
employees; or (ii) on account of any inconvenience or annoyance or damage caused by fire,
explosion, earthquake, flood or other causes beyond the control of Landlord. Tenant will obtain
general liability insurance in an amount of not less than $1,000,000 on which Landlord shall be
named as an additional insured. If Tenant shall sublet any portion of the premises, the subtenant
shall also furnish the general liability insurance required of Tenant or be covered under Tenant’s
policy.

     In addition, Tenant will at all times hold Landlord harmless from any claim or damages by
reason of any personal injury, property damage, or otherwise, arising from its operation or use of
the premises or any of Tenant’s equipment used in connection therewith, provided the claim or
damage is not caused by negligence or omission of Landlord, its agents, contractors or employees.

     Landlord shall carry, at its sole expense, all risk casualty insurance, covering the
premises, in the amount equal to the full replacement cost of the premises. The policy shall be
endorsed so that it may be terminated or amended only upon not less than thirty (30) days prior
written notice to Tenant. The policy shall contain no co-insurance clause, a deductible amount not
exceeding $5,000, and the insurance company’s consent to the waivers of subrogation set forth in
the next sentence. Landlord waives any claims it may have against Tenant and any rights to grant
subrogation rights to

 

others for any loss, damage or claim which is covered by Landlord’s insurance. In the event that
the premises shall be rendered wholly or partially untenantable by fire, explosion, earthquake, Act
of God, or any other cause beyond the control of Landlord (collectively, the “casualties”).
Landlord (i) shall rebuild and restore the premises as soon as reasonably practicable to the
premises’ former condition and use but only (A) to the extent of the insurance proceeds Landlord
receives, and (B) if the casualties do not occur during the last two (2) years of the term (and for
this purpose the term shall include all extension terms Tenant notifies Landlord it will exercise
on or before thirty (30) days after the occurrence of any of the casualties), or (ii) in
circumstances not described in clause (ii) may, at its option, either terminate this Lease by
written notice given to Tenant within sixty (60) days after the casualty or commence to repair the
premises within sixty (60) days after the casualty. If Landlord shall elect or be required to
repair the premises, the rental hereunder shall be abated in proportion to the part of the premises
that are untenantable, and no rental shall be payable hereunder for the period that said premises
shall be wholly untenantable, provided that in the event any of the casualties is caused by
carelessness, negligence or improper conduct of Tenant, or of Tenant’s agents, employees,
contractors or invitees, the rental shall not be so abated.

     All fixtures or improvements placed on the premises by Tenant, which shall be damaged or
destroyed, shall be repaired and replaced by Tenant at its own expense and not at the expense of
Landlord.

     If any of the glass or plate glass in the premised shall be damaged or become broken from the
inside, Tenant shall replace, at Tenant’s own cost and expense, all such glass or plate glass
broken. If the glass is damaged or broken from the outside, Landlord shall replace the same at its
own cost and expense.

     14. Repairs and Maintenance. Landlord shall bear the entire expense of all repairs,
maintenance, alterations, or improvements to the basic structure (exterior walls, roof, heating,
ventilating, air conditioning, electrical, plumbing and other systems on the premises). Landlord
shall, in addition, bear the entire expense for the repair and maintenance of the parking area,
including landscaping and keeping the parking area free of rubbish, ice and snow. Tenant shall pay
at its own expense, all repairs, maintenance, and alterations of Tenant installed fixtures or
improvements and utilities.

 

     15. Utilities, Taxes Etc. Tenant shall pay for all telephone, water/sewer,
electricity, natural gas, fire system monitoring, security systems, and janitorial services used in
the operation of the premises. Tenant agrees to pay for replacement of light bulbs. Landlord shall
pay for all real property taxes and assessments levied and assessed against the premises and for
snow removal and lawn maintenance.

     16. No Smoking Policy. There will be no smoking allowed anywhere in the premises by
anyone. It will be Tenant’s responsibility to convey to and enforce this policy by its employees,
agents and all other invitees.

     17. Paragraph Headings. The paragraph headings in this instrument are for convenience
only and do not limit or construe the contents or any paragraphs.

     18. Severability. It is the intent of the parties that if a part of this Lease is
invalid, all valid parts that are severable from the invalid part shall remain in effect. If a part
of this Lease is invalid in one or more of it applications, that part remains in effect in all
valid applications that are severable from the invalid applications.

     19. Landlord’s Liability. The term “Landlord” as used herein shall mean only the owner
or owners at the time in question of the premises. In the event of any transfer of such title or
interest, Landlord herein named (and in case of any subsequent transfers the then grantor) shall be
relieved from and after the date of such transfer of all liabilities as respects Landlord’s
obligations thereafter to be performed, provided that any funds in the hands of Landlord or the
then grantor at time of such transfer in which Tenant has an interest shall be delivered to the
grantee, who shall assume the obligations of Landlord or the then grantor to Tenant with respect to
those funds. The obligations contained in this Lease to be performed by Landlord shall, subject to
the foregoing provisions of this paragraph 19, be binding on Landlord’s successors and assigns.

     20. Supersedes. This Lease supersedes all prior agreements between the parties.

     21. Exercise of Rights. The omission of Landlord or Tenant to exercise any right
provided for on the default of the other at any time shall not preclude Landlord or Tenant from the
exercise of such right at any subsequent default of the other or be deemed a waiver thereof or the
right to do so.

     22. Binding Effect. This Lease shall be binding upon and inure to the benefit of the
heirs, successors, administrators, and permitted assigns of the parties hereto.

 

23. Security Deposit. The parties acknowledge that at the execution of this Lease,
Landlord holds the sum of $10,000 as a security deposit in connection with a prior lease of the
premises. Landlord shall continue to hold and use the security deposit as security for Tenant’s
performance of its obligations under this Lease. At the termination of this Lease and if at that
time Tenant has fully complied with all of its obligations under this Lease, Landlord shall return
the security deposit, without interest (or the part of the security deposit which Landlord has not
applied to satisfy Tenant’s obligations under this Lease), to Tenant

     24. Governing Law. This Agreement and all matters relating thereto shall be governed
by the laws of Montana.

     25. Arbitration. Any dispute under this Lease shall be decided by binding arbitration
initiated and conducted in accordance with the commercial arbitration rules of the American
Arbitration Association (“AAA”). The parties shall decide upon the arbitrator. If the parties are
unable to decide upon the arbitrator within ten (10) days after a notice from one party to the
other that a dispute exists under this Lease, the AAA shall select the arbitrator. The decision of
the arbitrator shall be binding. All costs of arbitration shall be borne by the party the
arbitrator determines to be the non-prevailing party. Such costs shall include the costs and
reasonable attorneys’ fees of the prevailing party.

 

IN WITNESS WHEREOF, the parties have hereunto set their hands as of the date and year first written
above.

	 	 	 	 	 
	GENESIS PARTNERS, LLC — Landlord

 	 	 
	By:  	 	 	 	 
	  	 	 	 	 
	  	/s/ Steve Daines
 	2/16/10	 
	 	Steve Daines, member — Landlord  	date 	 
	 	 	 	 
	 	 	 
	  	/s/ Clair Dames
 	2/18/10	 
	 	Clair Dames, member — Landlord  	date	 
	 	 	 	 
	 	 	 
	  	/s/ Greg Gianforte
 	2/16/10	 
	 	Greg Gianforte, member — Landlord 	date	 
	 	 	 	 
	 
	 
	Right Now Technologies, Inc. — Tenant

 	 	 
	By  	/s/ Jeff Davison
 	2/19/10	 
	 	Jeff Davison	date	 
	 	Chief Financial Officer

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