Document:

Exchange and Registration Rights Agreement, dated September 22, 2010

 Exhibit 4.2 

EXECUTION COPY 

Visant Corporation 

10.00% Senior Notes due 2017 

Exchange and Registration Rights Agreement 

September 22, 2010 

Goldman, Sachs & Co. 
 Credit Suisse
Securities (USA) LLC 
     As Representatives of the several Purchasers 

    named in Schedule I to the Purchase Agreement 

c/o Goldman, Sachs & Co. 
 200 West
Street 
 New York, New York 10282-2198 

Ladies and Gentlemen: 
 Visant
Corporation, a Delaware corporation (the “Company”), proposes to issue and sell to the Purchasers (as defined herein) upon the terms set forth in the Purchase Agreement (as defined herein) an aggregate of $750,000,000
principal amount of its 10.00% Senior Notes due 2017, which will be issued pursuant to the Indenture (as defined herein) and guaranteed by the Guarantors identified therein. As an inducement to the Purchasers to enter into the Purchase Agreement and
in satisfaction of a condition to the obligations of the Purchasers thereunder, the Company and the Guarantors agree with the Purchasers for the benefit of holders (as defined herein) from time to time of the Registrable Securities (as defined
herein) as follows: 
 1. Certain Definitions. For purposes of this Agreement (this “Agreement”),
the following terms shall have the following respective meanings: 
 “Affiliated Market Maker”
shall mean a broker dealer or one of its affiliates who is deemed to be an affiliate of the Company and intends to make a market in the Exchange Securities. 

“Base Interest” shall mean the interest that would otherwise accrue on the Securities under the terms
thereof and the Indenture, without giving effect to the provisions of this Agreement. 
 The term
“broker-dealer” shall mean any broker or dealer registered with the Commission under the Exchange Act. 

“Closing Date” shall mean the date on which the Securities are initially issued. 

“Commission” shall mean the United States Securities and Exchange Commission, or any other federal agency
at the time administering the Exchange Act or the Securities Act, whichever is the relevant statute for the particular purpose. 

“Effective Time,” in the case of (i) an Exchange Registration, shall mean the time and date as of
which the Commission declares the Exchange Offer Registration Statement effective or as of which the Exchange Offer Registration Statement otherwise becomes effective and (ii) a Shelf Registration, shall mean the time and date as of which the
Commission declares the Shelf Registration Statement effective or as of which the Shelf Registration Statement otherwise becomes effective. 

“Electing Holder” shall mean any holder of Registrable Securities that has returned a completed and
signed Notice and Questionnaire to the Company in accordance with Section 3(d)(ii) or Section 3(d)(iii) hereof and the instructions set forth in the Notice and Questionnaire. 

 

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 “Exchange Act” shall mean the Securities Exchange Act of
1934, as amended, or any successor thereto and the rules and regulations promulgated by the Commission thereunder, as the same may be amended from time to time. 

“Exchange Offer” shall have the meaning assigned thereto in Section 2(a) hereof. 

“Exchange Offer Registration Statement” shall have the meaning assigned thereto in Section 2(a)
hereof. 
 “Exchange Registration” shall have the meaning assigned thereto in Section 3(c)
hereof. 
 “Exchange Securities” shall have the meaning assigned thereto in Section 2(a)
hereof. 
 “Guarantees” shall have the meaning assigned thereto in the Indenture. 

“Guarantors” shall have the meaning assigned thereto in the Indenture. 

The term “holder” shall mean each of the Purchasers and other persons who acquire Registrable Securities
from time to time (including any successors or assigns), in each case for so long as such person owns any Registrable Securities. 

“Indenture” shall mean the Indenture, dated as of the Closing Date, among the Company, the Guarantors and
U.S. Bank National Association, as Trustee, as the same may be amended or supplemented from time to time. 

“Notice and Questionnaire” means a Notice of Registration Statement and Selling Securityholder
Questionnaire substantially in the form of Exhibit A hereto. 
 The term “person” shall mean a
corporation, limited liability company, association, partnership, organization, business, individual, government or political subdivision thereof or governmental agency. 

“Purchase Agreement” shall mean the Purchase Agreement, dated as of September 17, 2010 among the
Purchasers, the Company and the Guarantors relating to the Securities. 
 “Purchasers” shall
mean the Purchasers named in Schedule I to the Purchase Agreement. 
 “Registrable
Securities” shall mean the Securities; provided, however, that a Security shall cease to be a Registrable Security upon the earliest to occur of the following: (i) when in the circumstances contemplated by
Section 2(a) hereof, the Security has been exchanged for an Exchange Security in an Exchange Offer as contemplated in Section 2(a) hereof (provided that any Exchange Security that, pursuant to the last two sentences of
Section 2(a), is included in a prospectus for use in connection with resales by broker-dealers shall be deemed to be a Registrable Security with respect to Sections 5, 6 and 9 until resale of such Registrable Security has been effected
within the 240-day period referred to in Section 2(a)); (ii) when in the circumstances contemplated by Section 2(b) hereof, a Shelf Registration Statement registering such Security under the Securities Act has been declared or becomes
effective and such Security has been sold or otherwise transferred by the holder thereof pursuant to and in a manner contemplated by such effective Shelf Registration Statement; (iii) on the second anniversary of the Closing Date; or
(iv) when such Security shall cease to be outstanding. 
 “Registration Default” shall have
the meaning assigned thereto in Section 2(e) hereof. 
 “Registration Expenses” shall have
the meaning assigned thereto in Section 4 hereof. 
 “Resale Period” shall have the meaning
assigned thereto in Section 2(a) hereof. 
 “Restricted Holder” shall mean (i) a
holder that is an affiliate of the Company within the meaning of Rule 405, (ii) a holder who acquires Exchange Securities outside the ordinary course of such holder’s business, (iii) a holder who has arrangements or
understandings with any person to participate in the Exchange Offer for the purpose of distributing Exchange Securities and (iv) a holder that is a broker-dealer, but only with respect to Exchange Securities received by such broker-dealer
pursuant to an Exchange Offer in exchange for Registrable Securities acquired by the broker-dealer directly from the Company. 
  

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 “Rule 144,” “Rule 172,” “Rule 405,”
“Rule 415,” “Rule 424,” “Rule 430B” and “Rule 433” shall mean, in each case, such rule promulgated by the Commission under the Securities Act, or any similar or successor rule or regulation hereafter
adopted by the Commission, as the same may be amended from time to time. 
 “Securities” shall
mean, collectively, the 10.00% Senior Notes due 2017 of the Company to be issued and sold to the Purchasers, and securities issued in exchange therefor or in lieu thereof pursuant to the Indenture. 

“Securities Act” shall mean the Securities Act of 1933, or any successor thereto, as the same may be
amended from time to time. 
 “Shelf Registration” shall have the meaning assigned thereto in
Section 2(b) hereof. 
 “Shelf Registration Statement” shall have the meaning assigned
thereto in Section 2(b) hereof. 
 “Special Interest” shall have the meaning assigned
thereto in Section 2(e) hereof. 
 “Trust Indenture Act” shall mean the Trust Indenture Act
of 1939, or any successor thereto, and the rules, regulations and forms promulgated thereunder, all as the same shall be amended from time to time. 

Unless the context otherwise requires, any reference herein to a “Section” or “clause” refers to a Section or clause,
as the case may be, of this Agreement, and the words “herein,” “hereof” and “hereunder” and other words of similar import refer to this Agreement as a whole and not to any particular Section or other subdivision.

 2. Registration Under the Securities Act. 

(a) Except as set forth in Section 2(b) below, the Company agrees and the Guarantors agree to file under the
Securities Act, no later than 120 days after the Closing Date, a registration statement relating to an offer to exchange (such registration statement, the “Exchange Offer Registration Statement”, and such offer, the “Exchange
Offer”) any and all of the Securities for a like aggregate principal amount of debt securities issued by the Company and guaranteed by the Guarantors, which debt securities and guarantees are substantially identical to the Securities
and the related Guarantees, respectively (and are entitled to the benefits of a trust indenture which is substantially identical to the Indenture or is the Indenture and which has been qualified under the Trust Indenture Act), except that they have
been registered pursuant to an effective registration statement under the Securities Act and do not contain provisions for the Special Interest contemplated in Section 2(e) below (such new debt securities hereinafter called “Exchange
Securities”). The Company agrees and the Guarantors agree to use all commercially reasonable efforts to cause the Exchange Offer Registration Statement to become effective under the Securities Act no later than 240 days after the
Closing Date. The Exchange Offer will be registered under the Securities Act on the appropriate form and will comply with all applicable tender offer rules and regulations under the Exchange Act. The Company and the Guarantors further agree to use
all commercially reasonable efforts to consummate the Exchange Offer no later than 40 business days after such registration statement has become effective, hold the Exchange Offer open for at least 30 days, or longer, if required by the federal
securities laws, and exchange Exchange Securities for all Registrable Securities that have been properly tendered and not withdrawn on or prior to the expiration of the Exchange Offer. The Exchange Offer will be deemed to have been
“completed” only if the debt securities and related guarantees received by holders other than Restricted Holders in the Exchange Offer for Registrable Securities are, upon receipt, transferable by each such holder without restriction under
the Securities Act and the Exchange Act and without material restrictions under the blue sky or securities laws of a substantial majority of the States of the United States of America. The Exchange Offer shall be deemed to have been completed upon
the earlier to occur of (i) the Company having exchanged the Exchange Securities for all outstanding Registrable Securities pursuant to the Exchange Offer and (ii) the Company having exchanged, pursuant to the Exchange Offer, Exchange
Securities for all Registrable Securities that have been properly tendered and not withdrawn before the expiration of the Exchange Offer, which shall be on a date that is at least 30 days following the commencement of the Exchange Offer. The Company
agrees and the Guarantors agree (x) to include in the Exchange Offer Registration Statement a prospectus for use in any resales by any holder of Exchange Securities 

 

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that is a broker dealer and (y) to keep such Exchange Offer Registration Statement effective for a period (the “Resale Period”) beginning when Exchange Securities are
first issued in the Exchange Offer and ending upon the earlier of the expiration of the 180th day after the Exchange Offer has been completed or such time as such broker-dealers no longer own any Registrable Securities. With respect to such Exchange
Offer Registration Statement, such holders shall have the benefit of the rights of indemnification and contribution set forth in Sections 6(a), (c), (d) and (e) hereof. 

(b) If (i) the Company and the Guarantors are not (A) required to file the Exchange Offer Registration Statement
or (B) permitted to consummate the Exchange Offer because the Exchange Offer is not permitted by applicable law or Commission policy; or (ii) any holder of Registrable Securities notifies the Company prior to the 20th business day
following consummation of the Exchange Offer that (A) such holder was prohibited by law or Commission policy from participating in the Exchange Offer, (B) such holder may not resell the Exchange Securities acquired by it in the Exchange
Offer to the public without delivering a prospectus and the prospectus contained in the Exchange Offer Registration Statement is not appropriate or available for such resales by such holder or (C) such holder is a broker-dealer and holds
Registrable Securities acquired directly from the Company or an affiliate of the Company or is an Affiliated Market Maker, then the Company and the Guarantors shall, in lieu of (or, in the case of clause (ii), in addition to) conducting the
Exchange Offer contemplated by Section 2(a), use all commercially reasonable efforts to file under the Securities Act no later than the later of 30 days after the time such obligation to file arises (but no earlier than 120 days after
the Closing Date), a “shelf” registration statement providing for the registration of, and the sale on a continuous or delayed basis by the holders of, all of the Registrable Securities, pursuant to Rule 415 or any similar rule that
may be adopted by the Commission (such filing, the “Shelf Registration” and such registration statement, the “Shelf Registration Statement”). The Company and the Guarantors agree to use all
commercially reasonable efforts (x) to cause the Shelf Registration Statement to be declared effective by the Commission (unless it becomes automatically effective upon filing) on or prior to 90 days after the filing of such Shelf
Registration Statement (but no earlier than 240 days following the Closing Date) and to keep such Shelf Registration Statement continuously effective until the later of (A) the date on which no broker-dealer making a market in the Exchange
Securities is deemed to be an affiliate of the Company and (B) the earlier of the second anniversary of the Effective Time or such earlier time as there are no longer any Registrable Securities outstanding; provided, that no holder shall
be entitled to be named as a selling securityholder in the Shelf Registration Statement or to use the prospectus or prospectus supplement forming a part thereof for resales of Registrable Securities unless such holder is an Electing Holder or an
Affiliated Market Maker, and (y) after the Effective Time of the Shelf Registration Statement, promptly upon the request of any Affiliated Market Maker or holder of Registrable Securities that is not then an Electing Holder, to take any action
reasonably necessary to enable such holder to use the prospectus forming a part thereof for resales of Registrable Securities, including, without limitation, any action necessary to identify such Affiliated Market Maker or holder as a selling
securityholder in the Shelf Registration Statement; provided, however, that nothing in this clause (y) shall (A) relieve any such holder or Affiliated Market Maker of the obligation to return a completed and signed Notice and
Questionnaire to the Company in accordance with Section 3(d)(iii) hereof or (B) require the Company or the Guarantors to file more than one post-effective amendment to the Shelf Registration Statement in any 45-day period. The Company and
the Guarantors further agree to supplement or make amendments to the Shelf Registration Statement, as and when required by the rules, regulations or instructions applicable to the registration form used by the Company and the Guarantors for such
Shelf Registration Statement or by the Securities Act or rules and regulations thereunder for shelf registration, and the Company agrees to furnish to each Electing Holder and Affiliated Market Maker copies of any such supplement or amendment prior
to its being used or promptly following its filing with the Commission. 
 (c) On the date of consummation of the
Exchange Offer, the Company shall provide notice to the Representatives (as defined in the Purchase Agreement), as representatives of the several Purchasers, which notice shall state (i) that the Exchange Offer has been consummated and the date
of consummation; (ii) whether any holders of Registrable Securities did not participate in the Exchange Offer; and (iii) if any holders of Registrable Securities did not participate in the Exchange Offer, to the extent reasonably available
to the Company, the name, address and telephone number of each such holder who did not participate and the principal amount of Securities held by each such holder. Following the delivery of such notice, the Representatives shall be entitled, but in
no way obligated, to contact each holder of Registrable Securities who did not participate in the Exchange Offer and, among other things, provide such holder with the information specified in clause (i) above. 

 

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 (d) Notwithstanding the foregoing, the Company may issue a notice that the
Shelf Registration Statement is no longer effective or that the prospectus included therein is no longer usable for offers and sales of Registrable Securities covered by the Shelf Registration Statement for a period not to exceed 60 days in the
aggregate in any twelve-month period (a “suspension period”) if (i) such action is required by applicable law; or (ii) due to the existence of material non-public information, disclosure of such material non-public
information would be required to make the statements contained in the applicable registration statement not misleading (including for the avoidance of doubt, the pendancy of an acquisition, disposition or public or private offering by the Company),
and the Company has a bona fide business purpose for preserving as confidential such material non-public information (other than avoidance of its obligations hereunder); provided that (x) the Company promptly thereafter complies with the
requirements of Section 3(d) hereof and (y) the required period of effectiveness for the Shelf Registration Period set forth in Section 2(b) hereof shall be extended by the number of days during which such Shelf Registration Statement
was not effective or usable pursuant to the foregoing provisions. 
 (e) In the event that (i) the Company
and the Guarantors have not filed the Exchange Offer Registration Statement or Shelf Registration Statement on or before the date on which such registration statement is required to be filed pursuant to Section 2(a) or 2(b), respectively, or
(ii) such Exchange Offer Registration Statement or Shelf Registration Statement has not become effective or been declared effective by the Commission on or before the date on which such registration statement is required to become or be
declared effective pursuant to Section 2(a) or 2(b), respectively, or (iii) the Exchange Offer has not been consummated within 60 business days after the initial effective date of the Exchange Offer Registration Statement relating to the
Exchange Offer (if the Exchange Offer is then required to be made) or (iv) any Exchange Offer Registration Statement or Shelf Registration Statement required by Section 2(a) or 2(b) hereof is filed and declared effective (or becomes
automatically effective upon filing) but shall thereafter either be withdrawn by the Company or shall become subject to an effective stop order issued pursuant to Section 8(d) of the Securities Act suspending the effectiveness of such
registration statement (except as specifically permitted herein) without being succeeded immediately by an additional registration statement filed and declared effective (each such event referred to in clauses (i) through (iv), a
“Registration Default” and each period during which a Registration Default has occurred and is continuing, a “Registration Default Period”), then, as additional interest as a result of such Registration Default, subject to the
provisions of Section 9(b), special interest (“Special Interest”), in addition to the Base Interest, shall accrue in an amount equal to $0.05 per week per $1,000 principal amount of Registrable Securities held by such
holder for the first 90 days of the Registration Default Period. The amount of Special Interest shall increase by an additional $0.05 per week per $1,000 principal amount of Registrable Securities with respect to each subsequent 90-day period until
all Registration Defaults have been cured, up to a maximum amount of Special Interest for all Registration Defaults of $0.20 per week per $1,000 principal amount of Registrable Securities. 

(f) The Company shall take, and shall cause the Guarantors to take, all actions reasonably necessary or advisable to be
taken by it to ensure that the transactions contemplated herein are effected as so contemplated. 
 (g) Any
reference herein to a registration statement as of any time shall be deemed to include any document incorporated, or deemed to be incorporated, therein by reference as of such time and any reference herein to any post-effective amendment to a
registration statement as of any time shall be deemed to include any document incorporated, or deemed to be incorporated, therein by reference as of such time. 

3. Registration Procedures. 

If the Company and the Guarantors file a registration statement pursuant to Section 2(a) or Section 2(b), the following
provisions shall apply: 
 (a) At or before the Effective Time of the Exchange Registration or the Shelf
Registration, as the case may be, the Company shall qualify the Indenture under the Trust Indenture Act of 1939. 

(b) In the event that such qualification would require the appointment of a new trustee under the Indenture, the Company
shall appoint a new trustee thereunder pursuant to the applicable provisions of the Indenture. 
  

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 (c) In connection with the Company’s and the Guarantors’
obligations with respect to the registration of Exchange Securities as contemplated by Section 2(a) (the “Exchange Registration”), if applicable, the Company and the Guarantors shall, as soon as practicable (or as
otherwise specified): 
 (i) prepare and file with the Commission no later than 120 days after the Closing Date
an Exchange Offer Registration Statement on any form which may be utilized by the Company and the Guarantors and which shall permit the Exchange Offer and resales of Exchange Securities by broker-dealers during the Resale Period to be effected as
contemplated by Section 2(a), and use all commercially reasonable efforts to have the Exchange Offer Registration Statement declared effective no later than 240 days after the Closing Date; 

(ii) prepare and file with the Commission such amendments and supplements to such Exchange Offer Registration Statement
and the prospectus included therein as may be necessary to effect and maintain the effectiveness of such Exchange Offer Registration Statement for the periods and purposes contemplated in Section 2(a) hereof and as may be required by the
applicable rules and regulations of the Commission and the instructions applicable to the form of such Exchange Offer Registration Statement, and promptly provide each broker-dealer holding Exchange Securities with such number of copies of the
prospectus included therein (as then amended or supplemented), in conformity in all material respects with the requirements of the Securities Act and the Trust Indenture Act and the rules and regulations of the Commission thereunder, as such
broker-dealer reasonably may request prior to the expiration of the Resale Period, for use in connection with resales of Exchange Securities; 

(iii) promptly notify each broker-dealer that has requested or received copies of the prospectus included in such
registration statement, and confirm such advice in writing, (A) when such Exchange Offer Registration Statement or the prospectus included therein or any prospectus amendment or supplement or post-effective amendment has been filed, and, with
respect to such Exchange Offer Registration Statement or any post-effective amendment, when the same has become effective, (B) of any comments by the Commission and by the blue sky or securities commissioner or regulator of any state with
respect thereto on, or any request by the Commission for amendments or supplements to or additional information relating to, such Exchange Offer Registration Statement or prospectus, (C) of the issuance by the Commission of any stop order
suspending the effectiveness of such Exchange Offer Registration Statement or the initiation or threatening of any proceedings for that purpose, (D) if at any time the representations and warranties of the Company or any of the Guarantors
contemplated by Section 5 cease to be true and correct in all material respects, (E) of the receipt by the Company of any notification with respect to the suspension of the qualification of the Exchange Securities for sale in any
jurisdiction or the initiation or threatening of any proceeding for such purpose, (F) the occurrence of any event that causes the Company or any of the Guarantors to become an “ineligible issuer” as defined in Rule 405, or
(G) at any time during the Resale Period when a prospectus is required to be delivered under the Securities Act, that such Exchange Offer Registration Statement, prospectus, prospectus amendment or supplement or post-effective amendment does
not conform in all material respects to the applicable requirements of the Securities Act and the Trust Indenture Act and the rules and regulations of the Commission thereunder or contains an untrue statement of a material fact or omits to state any
material fact required to be stated therein or necessary to make the statements therein, in light of the circumstances under which they were made, not misleading; 

(iv) in the event that the Company and the Guarantors would be required, pursuant to Section 3(c)(iii)(G) above, to
notify any broker-dealers holding Exchange Securities, without delay prepare and furnish to each such holder a reasonable number of copies of a prospectus supplemented or amended so that, as thereafter delivered to purchasers of such Exchange
Securities during the Resale Period, such prospectus shall conform in all material respects to the applicable requirements of the Securities Act and the Trust Indenture Act and the rules and regulations of the Commission thereunder and shall not
contain an untrue statement of a material fact or omit to state a material fact necessary in order to make the statements therein, in light of the circumstances under which they were made, not misleading; 

 

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 (v) use all commercially reasonable efforts to obtain the withdrawal of any
order suspending the effectiveness of such Exchange Offer Registration Statement or any post-effective amendment thereto at the earliest practicable date; 

(vi) use all commercially reasonable efforts to (A) register or qualify the Exchange Securities under the securities
laws or blue sky laws of such jurisdictions as are contemplated by Section 2(a) no later than the commencement of the Exchange Offer, (B) keep such registrations or qualifications in effect and comply with such laws so as to permit the
continuance of offers, sales and dealings therein in such jurisdictions until the expiration of the Resale Period and (C) take any and all other actions as may be reasonably necessary or advisable to enable each broker-dealer holding Exchange
Securities to consummate the disposition thereof in such jurisdictions; provided, that neither the Company nor any of the Guarantors shall be required for any such purpose to (1) qualify as a foreign corporation in any jurisdiction
wherein it would not otherwise be required to qualify but for the requirements of this Section 3(c)(vi), (2) consent to general service of process in any such jurisdiction or (3) make any changes to its certificate of incorporation,
certificate of formation or certificate of limited partnership or by-laws or similar organizational documents, as applicable, or any agreement between it and its stockholders or among its stockholders; 

(vii) use all commercially reasonable efforts to obtain the consent or approval of each governmental agency or authority,
whether federal, state or local, which may be required to effect the Exchange Registration, the Exchange Offer and the offering and sale of Exchange Securities by broker-dealers during the Resale Period; 

(viii) provide a CUSIP number for all Exchange Securities, not later than the applicable Effective Time; and 

(ix) comply with all applicable rules and regulations of the Commission, and make generally available to its
securityholders as soon as practicable but no later than eighteen months after the effective date of such Exchange Offer Registration Statement, an earning statement of the Company and its subsidiaries complying with Section 11(a) of the
Securities Act (including, at the option of the Company, Rule 158 thereunder). 
 (d) In connection with the
Company’s and the Guarantors’ obligations with respect to the Shelf Registration, if applicable, the Company and the Guarantors shall: 

(i) use all commercially reasonable efforts to prepare and file with the Commission, within the time periods specified in
Section 2(b), a Shelf Registration Statement on any form which may be utilized by the Company and which shall register all of the Registrable Securities for resale by Affiliated Market Makers and holders thereof in accordance with such method
or methods of disposition as may be specified by such Affiliated Market Makers and such of the holders as, from time to time, may be Electing Holders and to cause such Shelf Registration Statement to become effective within the time periods
specified in Section 2(b); 
 (ii) not less than 30 calendar days prior to the Effective Time of the
Shelf Registration Statement, mail the Notice and Questionnaire to the holders of Registrable Securities and any Affiliated Market Makers; no holder or Affiliated Market Maker shall be entitled to be named as a selling securityholder in the Shelf
Registration Statement as of the Effective Time, and no holder or Affiliated Market Maker shall be entitled to use the prospectus or prospectus supplement forming a part thereof for resales of Registrable Securities at any time, unless such holder
or Affiliated Market Maker has returned a completed and signed Notice and Questionnaire to the Company by the deadline for response set forth therein; provided, that holders of Registrable Securities shall have at least 28 calendar days
from the date on which the Notice and Questionnaire is first mailed to such holders to return a completed and signed Notice and Questionnaire to the Company; 

(iii) after the Effective Time of the Shelf Registration Statement, upon the request of any Affiliated Market Maker or
holder of Registrable Securities that is not then an Electing Holder, promptly send a Notice and Questionnaire to such Affiliated Market Maker or holder and take such 

 

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action as may be required to name such Affiliated Market Maker or holder as a selling securityholder in the Shelf Registration Statement (either by filing a post-effective amendment to the Shelf
Registration Statement or, if permitted by Rule 430B, by filing a prospectus supplement that becomes part of the Shelf Registration Statement); provided that the Company shall not be required (A) to take any action to name such
Affiliated Market Maker or holder as a selling securityholder in the Shelf Registration Statement or to enable such Affiliated Market Maker or holder to use the prospectus or prospectus supplement forming a part thereof for resales of Registrable
Securities until such Affiliated Market Maker or holder has returned a completed and signed Notice and Questionnaire to the Company and (B) nothing in this clause (iii) shall require the Company or the Guarantors to file more than one
post-effective amendment to the Shelf Registration Statement in any 45-day period (unless any such post-effective amendment will become automatically effective upon filing); 

(iv) subject to the provisions of Section 2(d), as soon as practicable, prepare and file with the Commission such
amendments and supplements to such Shelf Registration Statement and the prospectus included therein as may be necessary to effect and maintain the effectiveness of such Shelf Registration Statement for the period specified in Section 2(b)
hereof and as may be required by the applicable rules and regulations of the Commission and the instructions applicable to the form of such Shelf Registration Statement, and furnish to the Electing Holders and any Affiliated Market Makers copies of
any such supplement or amendment simultaneously with or prior to its being used or filed with the Commission; 

(v) comply with the provisions of the Securities Act with respect to the disposition of all of the Registrable Securities
covered by such Shelf Registration Statement in accordance with the intended methods of disposition by the Electing Holders and any Affiliated Market Makers provided for in such Shelf Registration Statement; 

(vi) provide (A) the Electing Holders, (B) the Affiliated Market Makers, (C) the underwriters (which term,
for purposes of this Agreement, shall include a person deemed to be an underwriter within the meaning of Section 2(a)(11) of the Securities Act), if any, thereof, (D) any sales or placement agent therefor, (E) counsel for any such
underwriter or agent and (F) not more than one counsel for all the Electing Holders, in each case, the opportunity to review and comment on such Shelf Registration Statement, each prospectus included therein or filed with the Commission and
each amendment or supplement thereto prior to the filing thereof with the Commission; 
 (vii) for a reasonable
period prior to the filing of such Shelf Registration Statement, and throughout the period specified in Section 2(b), make available at reasonable times at the Company’s principal place of business or such other reasonable place for
inspection by the persons (or such persons’ counsel, as applicable) referred to in Section 3(d)(vi) who shall certify to the Company that they have a current intention to sell the Registrable Securities pursuant to the Shelf Registration,
such financial and other information and books and records of the Company and the Guarantors, and cause the officers, employees, counsel and independent certified public accountants of the Company and the Guarantors to respond to such inquiries, as
shall be reasonably necessary, in the judgment of the respective counsel referred to in such Section, to conduct a reasonable investigation within the meaning of Section 11 of the Securities Act; provided, that each such party shall be
required to maintain in confidence and not to disclose to any other person any information or records reasonably designated by the Company as being confidential, until such time as (A) such information becomes a matter of public record (whether
by virtue of its inclusion in such registration statement or otherwise), or (B) such person shall be required so to disclose such information pursuant to a subpoena or order of any court or other governmental agency or body having jurisdiction
over the matter (subject to the requirements of such order, and only after such person shall have given the Company prompt prior written notice of such requirement) or (C) such information is required to be set forth in such Shelf Registration
Statement or the prospectus included therein or in an amendment to such Shelf Registration Statement or an amendment or supplement to such prospectus in order that such Shelf Registration Statement, prospectus, amendment or supplement, as the case
may be, complies with applicable requirements of the federal securities laws and the rules and regulations of the Commission and does not contain an untrue statement of a material fact or omit to state therein a material fact required to be stated
therein or necessary to make the statements therein not misleading in light of the circumstances then existing; 
  

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 (viii) promptly notify each of the Electing Holders, any Affiliated Market
Makers, any sales or placement agent therefor and any underwriter thereof (which notification may be made through any managing underwriter that is a representative of such underwriter for such purpose) and confirm such advice in writing,
(A) when such Shelf Registration Statement or the prospectus included therein or any prospectus amendment or supplement or post-effective amendment has been filed, and, with respect to such Shelf Registration Statement or any post-effective
amendment, when the same has become effective, (B) of any comments by the Commission and by the blue sky or securities commissioner or regulator of any state with respect thereto, or any request by the Commission for amendments or supplements
to or additional information relating to, such Shelf Registration Statement or prospectus, (C) of the issuance by the Commission of any stop order suspending the effectiveness of such Shelf Registration Statement or the initiation or
threatening of any proceedings for that purpose, or the issuance by the Commission of a notification of objection to the use of the form on which the Shelf Registration Statement has been filed, (D) if at any time the representations and
warranties of the Company or any of the Guarantors contemplated by Section 3(d)(xvii) or Section 5 cease to be true and correct in all material respects, (E) of the receipt by the Company of any notification with respect to the
suspension of the qualification of the Registrable Securities for sale in any jurisdiction or the initiation or threatening of any proceeding for such purpose, (F) of the happening of any event that causes the Company or any of the Guarantors
to become an “ineligible issuer”, as defined in Rule 405 or (G) if at any time when a prospectus is required to be delivered under the Securities Act, that such Shelf Registration Statement, prospectus, prospectus amendment or
supplement or post-effective amendment does not conform in all material respects to the applicable requirements of the Securities Act and the Trust Indenture Act and the rules and regulations of the Commission thereunder or contains an untrue
statement of a material fact or omits to state any material fact required to be stated therein or necessary to make the statements therein, in light of the circumstances under which they were made, not misleading; 

(ix) use all commercially reasonable efforts to obtain the withdrawal of any order suspending the effectiveness of such
registration statement or any post-effective amendment thereto at the earliest practicable date; 
 (x) if
requested by any managing underwriter or underwriters, any placement or sales agent, any Affiliated Market Maker or any Electing Holder, promptly incorporate in a prospectus supplement or post-effective amendment such information as is required by
the applicable rules and regulations of the Commission and as such managing underwriter or underwriters, such agent, such Affiliated Market Maker or such Electing Holder specifies should be included therein relating to the terms of the sale of such
Registrable Securities, including information with respect to the principal amount of Registrable Securities being sold by such Electing Holder, such Affiliated Market Maker or agent or to any underwriters, the name and description of such Electing
Holder, such Affiliated Market Maker, agent or underwriter, the offering price of such Registrable Securities and any discount, commission or other compensation payable in respect thereof, the purchase price being paid therefor by such underwriters
and with respect to any other terms of the offering of the Registrable Securities to be sold by such Electing Holder, Affiliated Market Maker or agent or to such underwriters; and make all required filings of such prospectus supplement or
post-effective amendment promptly after notification of the matters to be incorporated in such prospectus supplement or post-effective amendment; 

(xi) furnish upon request to each Electing Holder, each Affiliated Market Maker, each placement or sales agent, if any,
therefor, each underwriter, if any, thereof and the respective counsel referred to in Section 3(d)(vi) such number of conformed copies of such Shelf Registration Statement, each such amendment and supplement thereto (in each case including all
exhibits thereto and documents incorporated by reference therein) and of the prospectus included in such Shelf Registration Statement (including each preliminary prospectus, any summary prospectus and any prospectus supplement), in conformity in all
material respects with the applicable requirements of the Securities Act and the Trust Indenture Act and the rules and regulations of the Commission thereunder, and such other documents, as such Electing Holder, Affiliated Market Maker, agent, if
any, and underwriter, if 
  

 9 

 
any, may reasonably request in order to facilitate the market making by such Affiliate Market Maker or the offering and disposition of the Registrable Securities owned by such Electing Holder or
such Affiliated Market Maker or offered or sold by such agent or underwritten by such underwriter and to permit such Electing Holder, Affiliated Market Maker, agent and underwriter to satisfy the prospectus delivery requirements of the Securities
Act; and the Company hereby consents to the use of such prospectus (including such preliminary and summary prospectus) and any amendment or supplement thereto by each such Electing Holder, Affiliated Market Maker, agent and underwriter, in each case
in the form most recently provided to such person by the Company, in connection with the offering and sale of the Registrable Securities covered by the prospectus (including such preliminary and summary prospectus) or any supplement or amendment
thereto; 
 (xii) use all commercially reasonable efforts to (A) register or qualify the Registrable
Securities to be included in such Shelf Registration Statement under such securities laws or blue sky laws of such jurisdictions as any Electing Holder, Affiliated Market Maker and each placement or sales agent, if any, therefor and underwriter, if
any, thereof shall reasonably request, (B) keep such registrations or qualifications in effect and comply with such laws so as to permit the continuance of offers, sales and dealings therein in such jurisdictions during the period the Shelf
Registration is required to remain effective under Section 2(b) above and (C) take any and all other actions as may be reasonably necessary or advisable to enable each such Electing Holder, Affiliated Market Maker, agent, if any, and
underwriter, if any, to consummate the disposition in such jurisdictions of such Registrable Securities; provided, however, that neither the Company nor any of the Guarantors shall be required for any such purpose to (1) qualify
as a foreign corporation in any jurisdiction wherein it would not otherwise be required to qualify but for the requirements of this Section 3(d)(xii), (2) consent to general service of process in any such jurisdiction or (3) make any
changes to its certificate of incorporation or certificate of formation or certificate of limited partnership or by-laws or any similar organizational documents or any agreement between it and its stockholders or among its stockholders; 

(xiii) use all commercially reasonable efforts to obtain the consent or approval of each governmental agency or authority,
whether federal, state or local, which may be required to effect the Shelf Registration or the offering or sale in connection therewith or to enable the Electing Holders or Affiliated Market Makers to offer, or to consummate the disposition of,
their Registrable Securities; 
 (xiv) unless any Registrable Securities shall be in book-entry only form,
cooperate with the Electing Holders, the Affiliated Market Makers and the managing underwriters, if any, to facilitate the timely preparation and delivery of certificates representing Registrable Securities to be sold, which certificates, if so
required by any securities exchange upon which any Registrable Securities are listed, shall be penned, lithographed or engraved, or produced by any combination of such methods, on steel engraved borders, and which certificates shall not bear any
restrictive legends; and, in the case of an underwritten offering, enable such Registrable Securities to be in such denominations and registered in such names as the managing underwriters may request at least two business days prior to any sale of
the Registrable Securities; 
 (xv) provide a CUSIP number for all Registrable Securities, not later than the
applicable Effective Time; 
 (xvi) enter into one or more underwriting agreements, engagement letters, agency
agreements, “best efforts” underwriting agreements or similar agreements, as appropriate, including customary provisions relating to indemnification and contribution, and take such other actions in connection therewith as any Affiliated
Market Maker or Electing Holders aggregating at least a majority in aggregate principal amount of the Registrable Securities at the time outstanding shall request in order to expedite or facilitate the disposition of such Registrable Securities;

 (xvii) whether or not an agreement of the type referred to in Section 3(d)(xvi) hereof is entered into
and whether or not any portion of the offering contemplated by the Shelf Registration is an underwritten offering or is made through a placement or sales agent or any other entity, (A) make such representations and warranties to the Electing
Holders, the Affiliated Market Makers and the placement or sales agent, if any, therefor and the underwriters, if any, thereof in form, substance and scope as are 

 

 10 

 
customarily made in connection with an offering of debt securities pursuant to any appropriate agreement applicable to the Shelf Registration; (B) obtain an opinion of counsel to the Company
in customary form and covering such matters, of the type customarily covered by such an opinion, as the managing underwriters, if any, or as any Affiliated Market Maker or Electing Holders of at least a majority in aggregate principal amount of the
Registrable Securities at the time outstanding may reasonably request, addressed to such Electing Holder or Electing Holders, such Affiliated Market Maker or Affiliated Market Makers and the placement or sales agent, if any, therefor and the
underwriters, if any, thereof and dated the effective date of such Shelf Registration Statement (and if such Shelf Registration Statement contemplates an underwritten offering of a part or all of the Registrable Securities, dated the date of the
closing under the underwriting agreement relating thereto) (it being agreed that the matters to be covered by such opinion shall include the due incorporation and good standing of the Company and its subsidiaries; the qualification of the Company
and its subsidiaries to transact business as foreign corporations; the due authorization, execution and delivery of the relevant agreement of the type referred to in Section 3(d)(xvi) hereof; the due authorization, execution, authentication and
issuance, and the validity and enforceability, of the Securities; the absence of material legal or governmental proceedings involving the Company; the absence of a breach by the Company or any of its subsidiaries of, or a default under, material
agreements binding upon the Company or any subsidiary of the Company; the absence of governmental approvals required to be obtained in connection with the Shelf Registration, the offering and sale of the Registrable Securities, this Agreement or any
agreement of the type referred to in Section 3(d)(xvi) hereof, except such approvals as may be required under state securities or blue sky laws; the material compliance as to form of such Shelf Registration Statement and any documents
incorporated by reference therein and of the Indenture with the requirements of the Securities Act and the Trust Indenture Act and the rules and regulations of the Commission thereunder, respectively; and (i) as of the date of the opinion and
of the Shelf Registration Statement or most recent post-effective amendment thereto, as the case may be, the absence from such Shelf Registration Statement and the prospectus included therein, as then amended or supplemented, and from the documents
incorporated by reference therein (in each case other than the financial statements and other financial information contained therein) of an untrue statement of a material fact or the omission to state therein a material fact necessary in order to
make the statements therein not misleading (in the case of any such incorporated documents, in the light of the circumstances existing at the time that such documents were filed with the Commission under the Exchange Act) and (ii) as of an
applicable time identified by such Electing Holder or Electing Holders, such Affiliated Market Maker or Affiliated Market Makers or the managing underwriters, if any, that the prospectus (as supplemented by the most recent prospectus supplement
thereto), taken together with any other documents requested by such, Electing Holder or Electing Holders, such Affiliated Market Maker or Affiliated Market Makers or the managing underwriters, if any, does not contain an untrue statement of a
material fact or omit to state a material fact necessary in order to make the statements therein in the light of the circumstances in which they are made not misleading); (C) obtain a “cold comfort” letter or letters from the
independent certified public accountants of the Company and its subsidiaries addressed to the selling Electing Holders, the Affiliated Market Makers, the placement or sales agent, if any, therefor or the underwriters, if any, thereof, dated
(i) the effective date of such Shelf Registration Statement, (ii) the effective date of any prospectus supplement to the prospectus included in such Shelf Registration Statement or post-effective amendment to such Shelf Registration
Statement which includes unaudited or audited financial statements as of a date or for a period subsequent to that of the latest such statements included in such prospectus (and, if such Shelf Registration Statement contemplates an underwritten
offering pursuant to any prospectus supplement to the prospectus included in such Shelf Registration Statement or post-effective amendment to such Shelf Registration Statement which includes unaudited or audited financial statements as of a date or
for a period subsequent to that of the latest such statements included in such prospectus, dated the date of the closing under the underwriting agreement relating thereto) and (iii) the date of the applicable time for which an opinion is
delivered pursuant to clause (B) above, such letter or letters to be in customary form and covering such matters of the type customarily covered by letters of such type; (D) deliver such documents and certificates, including officers’
certificates, as may be reasonably requested by any Affiliated Market Makers or Electing Holders of at least a majority in aggregate principal amount of the Registrable Securities at the time outstanding or the placement or sales agent, if any,
therefor and the managing underwriters, if any, thereof to evidence the accuracy of the representations and warranties made pursuant to clause (A) above or those contained in Section 5(a)

  

 11 

 hereof and the compliance with or satisfaction of any agreements or conditions contained in
the underwriting agreement or other agreement entered into by the Company or the Guarantors; and (E) undertake such obligations relating to expense reimbursement, indemnification and contribution as are provided in Section 6 hereof;

 (xviii) notify in writing each holder of Registrable Securities of any proposal by the Company to amend or
waive any provision of this Agreement pursuant to Section 9(h) hereof and of any amendment or waiver effected pursuant thereto, each of which notices shall contain the text of the amendment or waiver proposed or effected, as the case may be;

 (xix) in the event that any broker-dealer registered under the Exchange Act shall underwrite any Registrable
Securities or participate as a member of an underwriting syndicate or selling group or “assist in the distribution” (within the meaning of the Conduct Rules (the “Conduct Rules”) of the Financial Industry Regulatory
Authority (“FINRA”) or any successor thereto, as amended from time to time) thereof, whether as a holder of such Registrable Securities or as an underwriter, a placement or sales agent or a broker or dealer in respect
thereof, or otherwise, assist such broker-dealer in complying with the requirements of such Conduct Rules, including by (A) if such Conduct Rules shall so require, engaging a “qualified independent underwriter” (as defined in such
Conduct Rules) to participate in the preparation of the Shelf Registration Statement relating to such Registrable Securities, to exercise usual standards of due diligence in respect thereto and, if any portion of the offering contemplated by such
Shelf Registration Statement is an underwritten offering or is made through a placement or sales agent, to recommend the yield of such Registrable Securities, (B) indemnifying any such qualified independent underwriter to the extent of the
indemnification of underwriters provided in Section 6 hereof (or to such other customary extent as may be requested by such underwriter), and (C) providing such information to such broker-dealer as may be required in order for such
broker-dealer to comply with the requirements of the Conduct Rules; 
 (xx) comply with all applicable rules and
regulations of the Commission, and make generally available to its securityholders as soon as practicable but in any event not later than eighteen months after the effective date of such Shelf Registration Statement, an earning statement of the
Company and its subsidiaries complying with Section 11(a) of the Securities Act (including, at the option of the Company, Rule 158 thereunder); and 

(xxi) not, without the prior written consent of the Purchasers (which consent shall not be unreasonably withheld), make
any offer relating to the Securities that would constitute a “free writing prospectus”, as defined in Rule 405 under the Securities Act. 

(e) In the event that the Company would be required, pursuant to Section 3(d)(viii)(G) above, to notify the Electing
Holders, the Affiliated Market Makers, the placement or sales agent, if any, therefor and the managing underwriters, if any, thereof, the Company shall without delay prepare and furnish to each of the Electing Holders, to each of the Affiliated
Market Makers, to each placement or sales agent, if any, and to each such underwriter, if any, a reasonable number of copies of a prospectus supplemented or amended so that, as thereafter delivered to purchasers of Registrable Securities, such
prospectus shall conform in all material respects to the applicable requirements of the Securities Act and the Trust Indenture Act and the rules and regulations of the Commission thereunder and shall not contain an untrue statement of a material
fact or omit to state a material fact necessary in order to make the statements therein, in light of the circumstances under which they were made, not misleading. Each Electing Holder and Affiliated Market Maker agrees that upon receipt of any
notice from the Company pursuant to Section 3(d)(viii)(G) hereof, such Electing Holder and Affiliated Market Maker shall forthwith discontinue the disposition of Registrable Securities pursuant to the Shelf Registration Statement applicable to
such Registrable Securities until such Electing Holder and Affiliated Market Maker shall have received copies of such amended or supplemented prospectus, and if so directed by the Company, such Electing Holder and Affiliated Market Maker shall
deliver to the Company (at the Company’s expense) all copies, other than permanent file copies, then in such Electing Holder’s and Affiliated Market Maker’s respective possession of the prospectus covering such Registrable Securities
at the time of receipt of such notice. 
  

 12 

 (f) In the event of a Shelf Registration, in addition to the information
required to be provided by each Electing Holder or Affiliated Market Maker in its Notice and Questionnaire, the Company may require such Electing Holder or Affiliated Market Maker to furnish to the Company such additional information regarding such
Electing Holder or Affiliated Market Maker and such Electing Holder’s or Affiliated Market Maker’s intended method of distribution of Registrable Securities as may be required in order to comply with the Securities Act. Each such Electing
Holder or Affiliated Market Maker agrees to notify the Company as promptly as practicable of any inaccuracy or change in information previously furnished by such Electing Holder or Affiliated Market Maker to the Company or of the occurrence of any
event in either case as a result of which any prospectus relating to such Shelf Registration contains or would contain an untrue statement of a material fact regarding such Electing Holder or Affiliated Market Maker or such Electing Holder’s or
Affiliated Market Maker’s intended method of disposition of such Registrable Securities or omits or would omit to state any material fact regarding such Electing Holder or Affiliated Market Maker or such Electing Holder’s or Affiliated
Market Maker’s intended method of disposition of such Registrable Securities required to be stated therein or necessary to make the statements therein, in light of the circumstances under which they were made, not misleading, and promptly to
furnish to the Company any additional information required to correct and update any previously furnished information or required so that such prospectus shall not contain, with respect to such Electing Holder or Affiliated Market Maker or the
disposition of such Registrable Securities, an untrue statement of a material fact or omit to state a material fact necessary in order to make the statements therein, in light of the circumstances under which they were made, not misleading.

 (g) Until the expiration of two years after the Closing Date, Company and the Guarantors will not, and will
not permit any of their respective “affiliates” (as defined in Rule 144 under the Securities Act) (other than the stockholders of Visant Holding Corp. and their affiliates, including KKR Capital Markets LLC and affiliates of DLJ Merchant
Banking Partners III, L.P., in such affiliate’s capacity as a commercial bank or commercial lender, investment bank, broker-dealer, securities trader, market-maker, money manager, financial advisor or other similar capacity, in each case acting
in the ordinary course of its business) to, resell any of the Securities which constitute “restricted securities” under Rule 144 that have been reacquired by any of them. 

4. Registration Expenses. 

The Company agrees to bear and to pay or cause to be paid promptly all expenses incident to the Company’s performance of or
compliance with this Agreement, including (a) all Commission and any FINRA registration, filing and review fees and expenses including reasonable fees and disbursements of counsel for the placement or sales agent or underwriters in connection
with such registration, filing and review, (b) all fees and expenses in connection with the qualification of the Securities for offering and sale under the State securities and blue sky laws referred to in Section 3(d)(xii) hereof and
determination of their eligibility for investment under the laws of such jurisdictions as any managing underwriters or the Electing Holders may designate, including any reasonable fees and disbursements of counsel for the Electing Holders or
underwriters in connection with such qualification and determination, (c) all expenses relating to the preparation, printing, production, distribution and reproduction (whether for exchanges, sales or otherwise) of each registration statement
required to be filed hereunder, each prospectus included therein or prepared for distribution pursuant hereto, each amendment or supplement to the foregoing, the expenses of preparing the Securities for delivery and the expenses of printing or
reproducing any underwriting agreements, agreements among underwriters, selling agreements and blue sky or legal investment memoranda and all other documents in connection with the offering, sale or delivery of Securities to be disposed of
(including certificates representing the Securities), (d) messenger, telephone and delivery expenses relating to the offering, sale or delivery of Securities and the preparation of documents referred in clause (c) above, (e) fees and
expenses of the Trustee under the Indenture, any agent of the Trustee and any counsel for the Trustee, (f) internal expenses (including all salaries and expenses of the Company’s officers and employees performing legal or accounting
duties), (g) fees, disbursements and expenses of counsel and independent certified public accountants of the Company and its subsidiaries (including the expenses of any opinions or “cold comfort” letters required by or incident to
such performance and compliance), (h) fees, disbursements and expenses of any “qualified independent underwriter” engaged pursuant to Section 3(d)(xix) hereof, (i) reasonable fees, disbursements and expenses of one counsel
for the Electing Holders retained in connection with a Shelf Registration, as selected by the Electing Holders of at least a majority in aggregate principal amount of the Registrable Securities held by Electing Holders (which counsel shall be
reasonably satisfactory to the Company), (j) any fees charged by securities rating services for rating the Securities, and (k) fees, expenses and disbursements of any other persons, including special experts, retained by the Company in
connection with such registration (collectively, the “Registration Expenses”). To the 
  

 13 

 
extent that any Registration Expenses are incurred, assumed or paid by any holder of Registrable Securities or any placement or sales agent therefor or underwriter thereof, the Company shall
reimburse such person for the full amount of the Registration Expenses so incurred, assumed or paid promptly after receipt of detailed documentation therefor. Notwithstanding the foregoing, the holders of the Registrable Securities being registered
shall pay all agency fees and commissions and underwriting discounts and commissions attributable to the sale of such Registrable Securities and the fees and disbursements of any counsel or other advisors or experts retained by such holders
(severally or jointly), other than the counsel and experts specifically referred to above. 
 5. Representations and
Warranties. 
 Each of the Company and the Guarantors, jointly and severally, represents and warrants to, and agrees with,
each Purchaser and each of the holders from time to time of Registrable Securities that: 
 (a) Each registration
statement covering Registrable Securities and each prospectus (including any preliminary or summary prospectus) contained therein or furnished pursuant to Section 3(c) or Section 3(d) hereof and any further amendments or supplements to any
such registration statement or prospectus, when it becomes effective or is filed with the Commission, as the case may be, and, in the case of an underwritten offering of Registrable Securities, at an applicable time identified by the managing
underwriters therefor and at the time of the closing under the underwriting agreement relating thereto, will conform in all material respects to the requirements of the Securities Act and the Trust Indenture Act and the rules and regulations of the
Commission thereunder and will not contain an untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary to make the statements therein not misleading; and at all times subsequent to the Effective
Time when a prospectus would be required to be delivered under the Securities Act, other than (A) from (i) such time as a condition or event of the type described in Section 3(c)(iii)(G) or Section 3(d)(viii)(G) hereof is
discovered by the Company and notice thereof is given to holders of Registrable Securities as contemplated by 3(c)(iii) and Section 3(d)(viii) until (ii) such time as the Company furnishes an amended or supplemented prospectus pursuant to
Section 3(c)(iv) or Section 3(e) hereof and (B) during the pendancy of any suspension period described in Section 2(d) hereof, each such registration statement, and each prospectus (including any summary prospectus) contained
therein or furnished pursuant to Section 3(d) or Section 3(c) hereof, as then amended or supplemented, will conform in all material respects to the requirements of the Securities Act and the Trust Indenture Act and the rules and
regulations of the Commission thereunder and will not contain an untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary to make the statements therein not misleading in the light of the
circumstances then existing; provided, that this representation and warranty shall not apply to any statements or omissions made in reliance upon and in conformity with information furnished in writing to the Company by a holder of
Registrable Securities (including any Affiliated Market Maker) expressly for use therein. 
 (b) Any documents
incorporated by reference in any prospectus referred to in Section 5(a) hereof, when they become or became effective or are or were filed with the Commission, as the case may be, will conform or conformed in all material respects to the
requirements of the Securities Act or the Exchange Act, as applicable, and none of such documents will contain or contained an untrue statement of a material fact or will omit or omitted to state a material fact necessary in order to make the
statements therein not misleading; provided, that this representation and warranty shall not apply to any statements or omissions made in reliance upon and in conformity with information furnished in writing to the Company by a holder of
Registrable Securities (including any Affiliated Market Maker) expressly for use therein. 
 (c) The compliance
by the Company and the Guarantors with all of the provisions of this Agreement and the consummation of the transactions herein contemplated will not, except as could not reasonably be expected to have a Material Adverse Effect (as defined in the
Purchase Agreement) conflict with or result in a breach of any of the terms or provisions of, or constitute a default under, any indenture, mortgage, deed of trust, loan agreement or other agreement or instrument to which the Company, the Guarantors
or any of their respective subsidiaries is a party or by which the Company, the Guarantors or any of their respective subsidiaries is bound or to which any of the property or assets of the Company, the Guarantors or any of their respective
subsidiaries is subject, nor will such action result in any violation of the provisions of the certificate of incorporation, certificate of formation or certificate of limited partnership, as amended, or the by-laws or any similar organization
documents, as applicable, of the Company or any Guarantor or except as could not reasonably be expected to have a Material Adverse Effect (as defined in the Purchase Agreement) or any statute or any order,

  

 14 

 
rule or regulation of any court or governmental agency or body having jurisdiction over the Company, the Guarantors or any of their respective subsidiaries or any of their properties; and no
consent, approval, authorization, order, registration or qualification of or with any such court or governmental agency or body is required for the consummation by the Company and the Guarantors of the transactions contemplated by this Agreement,
except the registration under the Securities Act of the Securities, qualification of the Indenture under the Trust Indenture Act and such consents, approvals, authorizations, registrations or qualifications as may be required under State securities
or blue sky laws in connection with the offering and distribution of the Securities. 
 (d) This Agreement has
been duly authorized, executed and delivered by the Company and the Guarantors. 
 6. Indemnification. 

(a) Indemnification by the Company and the Guarantors. The Company and the Guarantors, jointly and severally, will
indemnify and hold harmless each of the holders of Registrable Securities included in an Exchange Offer Registration Statement, each of the Electing Holders of Registrable Securities included in a Shelf Registration Statement and each person who
participates as a placement or sales agent or as an underwriter in any offering or sale of such Registrable Securities against any losses, claims, damages or liabilities, joint or several, to which such holder, agent or underwriter may become
subject under the Securities Act or otherwise, insofar as such losses, claims, damages or liabilities (or actions in respect thereof) arise out of or are based upon an untrue statement or alleged untrue statement of a material fact contained in any
Exchange Offer Registration Statement or Shelf Registration Statement, as the case may be, under which such Registrable Securities were registered under the Securities Act, or any preliminary, final or summary prospectus contained therein or
furnished by the Company to any such holder, Electing Holder, agent or underwriter, or any amendment or supplement thereto, or any “issuer free writing prospectus”, as defined in Rule 433 (an “Issuer FWP”), relating
to a Shelf Registration, or arise out of or are based upon the omission or alleged omission to state therein a material fact required to be stated therein or necessary to make the statements therein not misleading, and will reimburse such holder,
such Electing Holder, such agent and such underwriter for any legal or other expenses reasonably incurred by them in connection with investigating or defending any such action or claim as such expenses are incurred; provided, however,
that (i) neither the Company nor any of the Guarantors shall be liable to any such person in any such case to the extent that any such loss, claim, damage or liability arises out of or is based upon an untrue statement or alleged untrue
statement made in or omission or alleged omission from such registration statement, or preliminary, final or summary prospectus, or amendment or supplement thereto, or in any Issuer FWP relating to a Shelf Registration, in reliance upon and in
conformity with written information furnished to the Company by such person expressly for use therein and (ii) with respect to any untrue statement or alleged untrue statement made in or omission or alleged omission from any preliminary
prospectus relating to a Shelf Registration Statement, the indemnity agreement contained in this subsection (a) shall not inure to the benefit of any Electing Holder, placement or sales agent or underwriter from whom the person asserting such
losses, claims, damages or liabilities purchased the Registrable Securities, to the extent that a prospectus relating to such Securities was required to be delivered (including through satisfaction of the conditions in Rule 172) by such Electing
Holder, placement or sales agent or underwriter under the Securities Act in connection with such purchase and any such loss, claim, damage or liability of such Electing Holder, placement or sales agent or underwriter results from the fact that there
was not conveyed to such person, at or prior to the time of sale of such Registrable Securities to such person, an amended or supplemented prospectus, or if the Shelf Registration Statement is on Form S-3, an Issuer FWP (to the extent concurrently
filed on Form 8-K), in any such case correcting such untrue statement or omission or alleged untrue statement or omission, if the Company had previously provided notice to such Electing Holder, placement or sales agent or underwriter pursuant to
Section 3(d)(viii)(G) and had furnished copies thereof to such holder. 
 (b) Indemnification by the
Holders and any Agents and Underwriters. The Company may require, as a condition to including any Registrable Securities in any registration statement filed pursuant to Section 2(b) hereof and to entering into any underwriting agreement
with respect thereto, that the Company shall have received an undertaking reasonably satisfactory to it from the Electing Holder of such Registrable Securities and from each underwriter named in any such underwriting agreement, severally and not
jointly, to (i) indemnify and hold harmless the Company, the Guarantors, and all other holders of Registrable Securities, 

 

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against any losses, claims, damages or liabilities to which the Company, the Guarantors or such other holders of Registrable Securities may become subject, under the Securities Act or otherwise,
insofar as such losses, claims, damages or liabilities (or actions in respect thereof) arise out of or are based upon an untrue statement or alleged untrue statement of a material fact contained in such registration statement, or any preliminary,
final or summary prospectus contained therein or furnished by the Company to any such Electing Holder, agent or underwriter, or any amendment or supplement thereto, or arise out of or are based upon the omission or alleged omission to state therein
a material fact required to be stated therein or necessary to make the statements therein not misleading, in each case to the extent, but only to the extent, that such untrue statement or alleged untrue statement or omission or alleged omission was
made in reliance upon and in conformity with written information furnished to the Company by such Electing Holder or underwriter expressly for use therein, and (ii) reimburse the Company and the Guarantors for any legal or other expenses
reasonably incurred by the Company and the Guarantors in connection with investigating or defending any such action or claim as such expenses are incurred; provided, however, that no such Electing Holder shall be required to undertake
liability to any person under this Section 6(b) for any amounts in excess of the dollar amount of the proceeds to be received by such Electing Holder from the sale of such Electing Holder’s Registrable Securities pursuant to such
registration. 
 (c) Notices of Claims, Etc. Promptly after receipt by an indemnified party under
subsection (a) or (b) above of written notice of the commencement of any action, such indemnified party shall, if a claim in respect thereof is to be made against an indemnifying party pursuant to the indemnification provisions of or
contemplated by this Section 6, notify such indemnifying party in writing of the commencement of such action; but the omission so to notify the indemnifying party shall not relieve it from any liability which it may have to any indemnified
party otherwise than under the indemnification provisions of or contemplated by Section 6(a) or 6(b) hereof. In case any such action shall be brought against any indemnified party and it shall notify an indemnifying party of the commencement
thereof, such indemnifying party shall be entitled to participate therein and, to the extent that it shall wish, jointly with any other indemnifying party similarly notified, to assume the defense thereof, with counsel reasonably satisfactory to
such indemnified party (who shall not, except with the consent of the indemnified party, be counsel to the indemnifying party), and, after notice from the indemnifying party to such indemnified party of its election so to assume the defense thereof,
such indemnifying party shall not be liable to such indemnified party for any legal expenses of other counsel or any other expenses, in each case subsequently incurred by such indemnified party, in connection with the defense thereof other than
reasonable costs of investigation. No indemnifying party shall, without the prior written consent of the indemnified party, effect the settlement or compromise of, or consent to the entry of any judgment with respect to, any pending or threatened
action or claim in respect of which indemnification or contribution may be sought hereunder (whether or not the indemnified party is an actual or potential party to such action or claim) unless such settlement, compromise or judgment
(i) includes an unconditional release of the indemnified party from all liability arising out of such action or claim and (ii) does not include a statement as to or an admission of fault, culpability or a failure to act by or on behalf of
any indemnified party. 
 (d) Contribution. If for any reason the indemnification provisions contemplated
by Section 6(a) or Section 6(b) are unavailable to or insufficient to hold harmless an indemnified party in respect of any losses, claims, damages or liabilities (or actions in respect thereof) referred to therein, then each indemnifying
party shall contribute to the amount paid or payable by such indemnified party as a result of such losses, claims, damages or liabilities (or actions in respect thereof) in such proportion as is appropriate to reflect the relative fault of the
indemnifying party and the indemnified party in connection with the statements or omissions which resulted in such losses, claims, damages or liabilities (or actions in respect thereof), as well as any other relevant equitable considerations. The
relative fault of such indemnifying party and indemnified party shall be determined by reference to, among other things, whether the untrue or alleged untrue statement of a material fact or omission or alleged omission to state a material fact
relates to information supplied by such indemnifying party or by such indemnified party, and the parties’ relative intent, knowledge, access to information and opportunity to correct or prevent such statement or omission. The parties hereto
agree that it would not be just and equitable if contributions pursuant to this Section 6(d) were determined by pro rata allocation (even if the holders or any agents or underwriters or all of them were treated as one entity for such
purpose) or by any other method of allocation which does not take account of the equitable considerations referred to in this Section 6(d). The amount paid or payable by an indemnified party as a result of the losses, claims, damages, or
liabilities (or actions in respect thereof) referred to above shall be deemed to include any legal or other fees or expenses reasonably incurred by such indemnified party in connection with investigating

  

 16 

 
or defending any such action or claim. Notwithstanding the provisions of this Section 6(d), no holder shall be required to contribute any amount in excess of the amount by which the dollar
amount of the proceeds received by such holder from the sale of any Registrable Securities (after deducting any fees, discounts and commissions applicable thereto) exceeds the amount of any damages which such holder has otherwise been required to
pay by reason of such untrue or alleged untrue statement or omission or alleged omission, and no underwriter shall be required to contribute any amount in excess of the amount by which the total price at which the Registrable Securities underwritten
by it and distributed to the public were offered to the public exceeds the amount of any damages which such underwriter has otherwise been required to pay by reason of such untrue or alleged untrue statement or omission or alleged omission. No
person guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities Act) shall be entitled to contribution from any person who was not guilty of such fraudulent misrepresentation. The holders’ and any
underwriters’ obligations in this Section 6(d) to contribute shall be several in proportion to the principal amount of Registrable Securities registered or underwritten, as the case may be, by them and not joint. 

(e) The obligations of the Company and the Guarantors under this Section 6 shall be in addition to any liability
which the Company or the Guarantors may otherwise have and shall extend, upon the same terms and conditions, to each officer, director and partner of each holder, agent and underwriter and each person, if any, who controls any holder, agent or
underwriter within the meaning of the Securities Act; and the obligations of the holders and any agents or underwriters contemplated by this Section 6 shall be in addition to any liability which the respective holder, agent or underwriter may
otherwise have and shall extend, upon the same terms and conditions, to each officer and director of the Company or the Guarantors (including any person who, with his consent, is named in any registration statement as about to become a director of
the Company or the Guarantor) and to each person, if any, who controls the Company within the meaning of the Securities Act. 

(f) The Company and the Guarantors agree that the indemnity and contribution provisions of this Section 6 shall apply
to the Affiliated Market Makers to the same extent and on the same conditions as they apply to holders of the Registrable Securities. 

7. Underwritten Offerings. 

(a) Selection of Underwriters. If any of the Registrable Securities covered by the Shelf Registration are to be
sold pursuant to an underwritten offering, the managing underwriter or underwriters thereof shall be designated by Electing Holders holding at least a majority in aggregate principal amount of the Registrable Securities to be included in such
offering, provided that such designated managing underwriter or underwriters is or are reasonably acceptable to the Company. 

(b) Participation by Holders. Each holder of Registrable Securities hereby agrees with each other such holder that
no such holder may participate in any underwritten offering hereunder unless such holder (i) agrees to sell such holder’s Registrable Securities on the basis provided in any underwriting arrangements approved by the persons entitled
hereunder to approve such arrangements and (ii) completes and executes all questionnaires, powers of attorney, indemnities, underwriting agreements and other documents reasonably required under the terms of such underwriting arrangements.

 8. Rule 144. 

(a) The Company covenants to the holders of Registrable Securities that to the extent it shall be required to do so under
the Exchange Act, the Company shall timely file the reports required to be filed by it under the Exchange Act or the Securities Act (including the reports under Section 13 and 15(d) of the Exchange Act referred to in subparagraph (c)(1) of Rule
144 adopted by the Commission under the Securities Act) and the rules and regulations adopted by the Commission thereunder, and shall take such further action as any holder of Registrable Securities may reasonably request, all to the extent required
from time to time to enable such holder to sell Registrable Securities without registration under the Securities Act within the limitations of the exemption provided by Rule 144 under the Securities Act, as such Rule may be amended from time to
time, or any similar or successor rule or regulation hereafter adopted by the Commission. Upon the request of any holder of Registrable Securities in connection with that holder’s sale pursuant to Rule 144, the Company shall deliver to
such holder a written statement as to whether it has complied with such requirements. 
  

 17 

 (b) The fact that holders of Registrable Securities may become eligible to
sell such Registrable Securities pursuant to Rule 144 shall not (1) cause such Securities to cease to be Registrable Securities or (2) excuse the Company’s and the Guarantors’ obligations set forth in Sections 2 and 3 of this
Agreement, including without limitation the obligations in respect of an Exchange Offer, Shelf Registration and Special Interest. 

9. Miscellaneous. 

(a) No Inconsistent Agreements. The Company represents, warrants, covenants and agrees that it has not granted, and
shall not grant, registration rights with respect to Registrable Securities or any other securities which would be inconsistent with the terms contained in this Agreement. 

(b) Specific Performance. The parties hereto acknowledge that there would be no adequate remedy at law if the
Company fails to perform any of its obligations hereunder and that the Purchasers, the Affiliated Market Makers and the holders from time to time of the Registrable Securities may be irreparably harmed by any such failure, and accordingly agree that
the Purchasers and such holders, in addition to any other remedy to which they may be entitled at law or in equity, shall be entitled to compel specific performance of the obligations of the Company under this Agreement in accordance with the terms
and conditions of this Agreement, in any court of the United States or any State thereof having jurisdiction. 

(c) Notices. All notices, requests, claims, demands, waivers and other communications hereunder shall be in writing
and shall be deemed to have been duly given when delivered by hand, if delivered personally or by courier, or three days after being deposited in the mail (registered or certified mail, postage prepaid, return receipt requested) as follows: If to
the Company, to it at Visant Corporation, 357 Main Street, First Floor, Armonk, New York, 10504, Attention: General Counsel, and if to a holder, to the address of such holder set forth in the security register or other records of the Company, or to
such other address as the Company or any such holder may have furnished to the other in writing in accordance herewith, except that notices of change of address shall be effective only upon receipt. 

(d) Parties in Interest. All the terms and provisions of this Agreement shall be binding upon, shall inure to the
benefit of and shall be enforceable by the parties hereto, the Affiliated Market Makers and the holders from time to time of the Registrable Securities and the respective successors and assigns of the parties hereto, the Affiliated Market Makers and
such holders. In the event that any transferee of any holder of Registrable Securities shall acquire Registrable Securities, in any manner, whether by gift, bequest, purchase, operation of law or otherwise, such transferee shall, without any further
writing or action of any kind, be deemed a beneficiary hereof for all purposes and such Registrable Securities shall be held subject to all of the terms of this Agreement, and by taking and holding such Registrable Securities such transferee shall
be entitled to receive the benefits of, and be conclusively deemed to have agreed to be bound by all of the applicable terms and provisions of this Agreement. If the Company shall so request, any such successor, assign or transferee shall agree in
writing to acquire and hold the Registrable Securities subject to all of the applicable terms hereof. 
 (e)
Survival. The respective indemnities, agreements, representations, warranties and each other provision set forth in this Agreement or made pursuant hereto shall remain in full force and effect regardless of any investigation (or statement as
to the results thereof) made by or on behalf of any holder of Registrable Securities, any Affiliated Market Maker, any director, officer or partner of such holder, any agent or underwriter or any director, officer or partner thereof, or any
controlling person of any of the foregoing, and shall survive delivery of and payment for the Registrable Securities pursuant to the Purchase Agreement and the transfer and registration of Registrable Securities by such holder and the consummation
of an Exchange Offer. 
 (f) Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of New York. 
 (g) Headings. The descriptive headings of the
several Sections and paragraphs of this Agreement are inserted for convenience only, do not constitute a part of this Agreement and shall not affect in any way the meaning or interpretation of this Agreement. 

 

 18 

 (h) Entire Agreement; Amendments. This Agreement and the other
writings referred to herein (including the Indenture and the form of Securities) or delivered pursuant hereto which form a part hereof contain the entire understanding of the parties with respect to its subject matter. This Agreement supersedes all
prior agreements and understandings between the parties with respect to its subject matter. This Agreement may be amended and the observance of any term of this Agreement may be waived (either generally or in a particular instance and either
retroactively or prospectively) only by a written instrument duly executed by the Company and the holders of at least a majority in aggregate principal amount of the Registrable Securities at the time outstanding. Each holder of any Registrable
Securities at the time or thereafter outstanding shall be bound by any amendment or waiver effected pursuant to this Section 9(h), whether or not any notice, writing or marking indicating such amendment or waiver appears on such Registrable
Securities or is delivered to such holder. 
 (i) Inspection. For so long as this Agreement shall be in
effect, this Agreement and a complete list of the names and addresses of all the registered holders of Registrable Securities shall be made available for inspection and copying on any business day by any Affiliated Market Maker or holder of
Registrable Securities for proper purposes only (which shall include any purpose related to the rights of the holders of Registrable Securities under the Securities, the Indenture and this Agreement) at the offices of the Company at the address
thereof set forth in Section 9(c) above and at the office of the Trustee under the Indenture. 
 (j)
Counterparts. This agreement may be executed by the parties in counterparts, each of which shall be deemed to be an original, but all such respective counterparts shall together constitute one and the same instrument. 

[Remainder of page intentionally left blank] 
  

 19 

 If the foregoing is in accordance with your understanding, please sign and return to us six
counterparts hereof, and upon the acceptance hereof by you, on behalf of each of the Purchasers, this letter and such acceptance hereof shall constitute a binding agreement between each of the Purchasers, the Company and the Guarantors. It is
understood that your acceptance of this letter on behalf of each of the Purchasers is pursuant to the authority set forth in a form of Agreement among Purchasers, the form of which shall be submitted to the Company and the Guarantors for examination
upon request, but without warranty on your part as to the authority of the signers thereof. 
  

 20 

					
	Very truly yours,
	
	Visant Corporation,
		
	By:	 	/s/ Marc L. Reisch
		 	Name:	 	Marc L. Reisch
		 	Title:	 	Chairman, President and Chief Executive Officer
	
	AKI, Inc.
Dixon Direct Corp.
Jostens, Inc.
Memory Book Acquisition LLC
Neff Motivation, Inc.
Neff Holding Company
PCC Express, Inc.
Phoenix Color
Corp.
Phoenix (Md.) Realty, LLC
Rock Creek Athletics, Inc.
The Lehigh Press, Inc.
Visual Systems, Inc.
	
	On behalf of each of the above named entities,
		
	By:	 	/s/ Marie D. Hlavaty
		 	Name:	 	Marie D. Hlavaty
		 	Title:	 	Senior Vice President and Secretary

[Signature page to the Exchange and Registration Rights Agreement] 

 

 21 

			
	Accepted as of the date hereof:
	
	Goldman, Sachs & Co.
		
	By:	 	
		
	By:	 	/s/ Goldman, Sachs & Co.
		 	(Goldman, Sachs & Co.)
	
	Credit Suisse Securities (USA) LLC
		
	By:	 	
		
	By:	 	/s/ Mark Filipski
		 	Name: Mark Filipski
		 	Title: Managing Director

 [Signature
page to the Exchange and Registration Rights Agreement] 
  

 22 

 Exhibit A 

Visant Corporation 

INSTRUCTION TO DTC PARTICIPANTS 

(Date of Mailing) 

URGENT - IMMEDIATE ATTENTION REQUESTED 

DEADLINE FOR RESPONSE: [DATE] * 

The Depository Trust Company (“DTC”) has identified you as a DTC Participant through which beneficial interests
in Visant Corporation’s (the “Company”) 10.00% Senior Notes due 2017 (the “Securities”) are held. 

The Company is in the process of registering the Securities under the Securities Act of 1933 for resale by the beneficial owners thereof.
In order to have their Securities included in the registration statement, beneficial owners must complete and return the enclosed Notice of Registration Statement and Selling Securityholder Questionnaire. 

It is important that beneficial owners of the Securities receive a copy of the enclosed materials as soon as possible as their
rights to have the Securities included in the registration statement depend upon their returning the Notice and Questionnaire by [Deadline For Response]. Please forward a copy of the enclosed documents to each beneficial owner that holds
interests in the Securities through you. If you require more copies of the enclosed materials or have any questions pertaining to this matter, please contact Visant Corporation, 357 Main Street, First Floor, Armonk, New York 10504. 

 

	*	Not less than 28 calendar days from date of mailing. 

  

 A-1 

 Visant Corporation 

Notice of Registration Statement 

and 

Selling Securityholder Questionnaire 

(Date) 

Reference is hereby made to the Exchange and Registration Rights Agreement (the “Exchange and Registration Rights
Agreement”) among Visant Corporation (the “Company”), the Guarantors and the Purchasers named therein. Pursuant to the Exchange and Registration Rights Agreement, the Company has filed with the United States
Securities and Exchange Commission (the “Commission”) a registration statement on Form [__] (the “Shelf Registration Statement”) for the registration and resale under Rule 415 of the
Securities Act of 1933, as amended (the “Securities Act”), of the Company’s 10.00% Senior Notes due 2017 (the “Securities”). A copy of the Exchange and Registration Rights Agreement is attached
hereto. All capitalized terms not otherwise defined herein shall have the meanings ascribed thereto in the Exchange and Registration Rights Agreement. 

Each beneficial owner of Registrable Securities (as defined below) is entitled to have the Registrable Securities beneficially owned by
it included in the Shelf Registration Statement. In order to have Registrable Securities included in the Shelf Registration Statement, this Notice of Registration Statement and Selling Securityholder Questionnaire (“Notice and
Questionnaire”) must be completed, executed and delivered to the Company’s counsel at the address set forth herein for receipt ON OR BEFORE [Deadline for Response]. Beneficial owners of Registrable Securities who do not
complete, execute and return this Notice and Questionnaire by such date (i) will not be named as selling securityholders in the Shelf Registration Statement and (ii) may not use the Prospectus forming a part thereof for resales of
Registrable Securities. 
 Certain legal consequences arise from being named as a selling securityholder in the Shelf
Registration Statement and related Prospectus. Accordingly, holders and beneficial owners of Registrable Securities are advised to consult their own securities law counsel regarding the consequences of being named or not being named as a selling
securityholder in the Shelf Registration Statement and related Prospectus. 
 The term “Registrable Securities”
is defined in the Exchange and Registration Rights Agreement. 
  

 A-2 

 ELECTION 

The undersigned holder (the “Selling Securityholder”) of Registrable Securities hereby elects to include in the
Shelf Registration Statement the Registrable Securities beneficially owned by it and listed below in Item (3). The undersigned, by signing and returning this Notice and Questionnaire, agrees to be bound with respect to such Registrable
Securities by the terms and conditions of this Notice and Questionnaire and the Exchange and Registration Rights Agreement, including, without limitation, Section 6 of the Exchange and Registration Rights Agreement, as if the undersigned
Selling Securityholder were an original party thereto. 
 Upon any sale of Registrable Securities pursuant to the Shelf
Registration Statement, the Selling Securityholder will be required to deliver to the Company and Trustee the Notice of Transfer set forth in Appendix A to the Prospectus and as Exhibit B to the Exchange and Registration Rights Agreement.

 The Selling Securityholder hereby provides the following information to the Company and represents and warrants that such
information is accurate and complete: 
  

 A-3 

 QUESTIONNAIRE 

 

					
	(1)	  	(a)	 	Full legal name of Selling Securityholder:
			
		  	(b)	 	Full legal name of Registered Holder (if not the same as in (a) above) of Registrable Securities listed in Item (3) below:
			
		  	(c)	 	Full legal name of DTC Participant (if applicable and if not the same as (b) above) through which Registrable Securities Listed in Item (3) below are
Held:
			
	(2)	  		 	Address for notices to Selling Securityholder:
			
		  		 	____________________
			
		  		 	____________________
			
		  		 	____________________
			
		  		 	Telephone:                            
                                        

			
		  		 	Fax:                             
                                         
        
			
		  		 	Contact Person:
                                         
                   
			
	(3)	  		 	Beneficial Ownership of Securities:
			
		  		 	Except as set forth below in this Item (3), the undersigned does not beneficially own any Securities.
			
		  	(a)	 	Principal amount of Registrable Securities beneficially owned: ________________________________________________
			
		  		 	CUSIP No(s). of such Registrable Securities:______________________________________________________________
			
		  	(b)	 	Principal amount of Securities other than Registrable Securities beneficially owned:
			
		  		 	 
			
		  		 	CUSIP No(s). of such other Securities:___________________________________________________________________
			
		  	(c)	 	Principal amount of Registrable Securities which the undersigned wishes to be included in the Shelf Registration
Statement:__________________________________________________________________________________________
			
		  		 	CUSIP No(s). of such Registrable Securities to be included in the Shelf Registration Statement:__________________
			
	(4)	  		 	Beneficial Ownership of Other Securities of the Company:
			
		  		 	Except as set forth below in this Item (4), the undersigned Selling Securityholder is not the beneficial or registered owner of any other securities of the Company, other
than the Securities listed above in Item (3).
			
		  		 	State any exceptions here:
			
	(5)	  		 	Relationships with the Company:
			
		  		 	Except as set forth below, neither the Selling Securityholder nor any of its affiliates, officers, directors or principal equity holders (5% or more) has held any position or
office or has had any other material relationship with the Company (or its predecessors or affiliates) during the past three years.
			
		  		 	State any exceptions here:

  

 A-4 

					
			
	(6)	  		  	Plan of Distribution:

 Except as set forth
below, the undersigned Selling Securityholder intends to distribute the Registrable Securities listed above in Item (3) only as follows (if at all): Such Registrable Securities may be sold from time to time directly by the undersigned Selling
Securityholder or, alternatively, through underwriters, broker-dealers or agents. Such Registrable Securities may be sold in one or more transactions at fixed prices, at prevailing market prices at the time of sale, at varying prices determined at
the time of sale, or at negotiated prices. Such sales may be effected in transactions (which may involve crosses or block transactions) (i) on any national securities exchange or quotation service on which the Registered Securities may be
listed or quoted at the time of sale, (ii) in the over-the-counter market, (iii) in transactions otherwise than on such exchanges or services or in the over-the-counter market or (iv) through the writing of options. In connection with
sales of the Registrable Securities or otherwise, the Selling Securityholder may enter into hedging transactions with broker-dealers, which may in turn engage in short sales of the Registrable Securities in the course of hedging the positions they
assume. The Selling Securityholder may also sell Registrable Securities short and deliver Registrable Securities to close out such short positions, or loan or pledge Registrable Securities to broker-dealers that in turn may sell such securities.

  

					
			
		  		  	State any exceptions here:

 By signing below,
the Selling Securityholder acknowledges that it understands its obligation to comply, and agrees that it will comply, with the provisions of the Exchange Act and the rules and regulations thereunder, particularly Regulation M. 

In the event that the Selling Securityholder transfers all or any portion of the Registrable Securities listed in Item (3) above
after the date on which such information is provided to the Company, the Selling Securityholder agrees to notify the transferee(s) at the time of the transfer of its rights and obligations under this Notice and Questionnaire and the Exchange and
Registration Rights Agreement. 
 By signing below, the Selling Securityholder consents to the disclosure of the information
contained herein in its answers to Items (1) through (6) above and the inclusion of such information in the Shelf Registration Statement and related Prospectus. The Selling Securityholder understands that such information will be relied
upon by the Company in connection with the preparation of the Shelf Registration Statement and related Prospectus. 
 In
accordance with the Selling Securityholder’s obligation under Section 3(d) of the Exchange and Registration Rights Agreement to provide such information as may be required by law for inclusion in the Shelf Registration Statement, the
Selling Securityholder agrees to promptly notify the Company of any inaccuracies or changes in the information provided herein which may occur subsequent to the date hereof at any time while the Shelf Registration Statement remains in effect. All
notices hereunder and pursuant to the Exchange and Registration Rights Agreement shall be made in writing, by hand-delivery, first-class mail, or air courier guaranteeing overnight delivery as follows: 

 

			
	 (i)     To the Company:
	  	
		  	Visant Corporation
357 Main Street, First Floor
Armonk, New York 10504
Attention: General Counsel
		
	 (ii)    With a copy to:
	  	
		  	 Simpson Thacher & Bartlett LLP

425 Lexington Avenue
 New York, New York 10017

 Attention: Risë Norman

  

 A-5 

 Once this Notice and Questionnaire is executed by the Selling Securityholder and received by
the Company’s counsel, the terms of this Notice and Questionnaire, and the representations and warranties contained herein, shall be binding on, shall inure to the benefit of and shall be enforceable by the respective successors, heirs,
personal representatives, and assigns of the Company and the Selling Securityholder (with respect to the Registrable Securities beneficially owned by such Selling Securityholder and listed in Item (3) above). This Agreement shall be governed in
all respects by the laws of the State of New York. 
 [Remainder of page intentionally left blank] 

 

 A-6 

 IN WITNESS WHEREOF, the undersigned, by authority duly given, has caused this Notice and
Questionnaire to be executed and delivered either in person or by its duly authorized agent. 
 Dated:
                     
  

					
			
	 	 	 	  	 
	Selling Securityholder
	(Print/type full legal name of beneficial owner of Registrable Securities)
		 		  	
	By:	 	 	  	 
	Name:	 		  	
	Title:	 		  	

 PLEASE RETURN THE COMPLETED AND EXECUTED NOTICE AND QUESTIONNAIRE FOR RECEIPT ON OR BEFORE
[DEADLINE FOR RESPONSE] TO THE COMPANY’S COUNSEL AT: 
 Simpson Thacher & Bartlett LLP

 425 Lexington Avenue 

New York, New York 10017 

Attention: Risë Norman 
  

 A-7 

 ANNEX D 

Exhibit B 

NOTICE OF TRANSFER PURSUANT TO REGISTRATION STATEMENT 

U.S. Bank National Association 
 Visant
Corporation 
 c/o U.S. Bank National Association 

60 Livingston Avenue 
 EP MN WS3C 

St. Paul, Mn 55107-2292 
  

	 	Attention:	Trust Officer 

  

	 	Re:	Visant Corporation (the “Company”) 

	 	 	10.00% Senior Notes due 2017 

Dear Sirs: 

Please be advised that
                                     has transferred $
                                        
aggregate principal amount of the above-referenced Notes pursuant to an effective Registration Statement on Form [    ] (File
No. 333-             ) filed by the Company. 
 We
hereby certify that the prospectus delivery requirements, if any, of the Securities Act of 1933, as amended, have been satisfied and that the above-named beneficial owner of the Notes is named as a “Selling Holder” in the Prospectus dated
[date] or in supplements thereto, and that the aggregate principal amount of the Notes transferred are the Notes listed in such Prospectus opposite such owner’s name. 

Dated: 
  

			
	Very truly yours,
		
		 	 
		 	(Name)
		
	By:	 	 
		 	(Authorized Signature)

  

 B-1Supplemental Indenture, dated as of September 22, 2010

 Exhibit 4.3 

SUPPLEMENTAL INDENTURE 

SUPPLEMENTAL INDENTURE (this “Supplemental Indenture”), dated as of September 22, 2010, by and between Visant Holding
Corp. (formerly known as Jostens Holding Corp.), a Delaware corporation (the “Company”) and The Bank of New York Mellon Trust Company, N.A. (formerly known as BNY Midwest Trust Company), as trustee (the “Trustee”) to the
Indenture, dated as of December 2, 2003 (the “Indenture”). 
 W I T N E
S S E T H : 
 WHEREAS, the Company and the Trustee have heretofore executed and
delivered the Indenture providing for the issuance of 10 1/4% Senior Discount Notes due 2013 (the “Securities”) of the Company; 

WHEREAS, there is currently outstanding under the Indenture $247,200,000 in aggregate principal amount of the Securities; 

WHEREAS, the Company will issue $750,000,000 of 10.00% Senior Notes due 2017, which requires the amendment and/or waiver of various
provisions of the Indenture; 
 WHEREAS, Section 9.02 of the Indenture provides that the Company and the Trustee may, with
the written consent of the Holders of at least a majority in aggregate principal amount of the outstanding Securities, (i) enter into a supplemental indenture for the purpose of amending the Indenture or (ii) waive compliance with certain
provisions of the Indenture; 
 WHEREAS, the Company has offered to purchase for cash any and all of the outstanding Securities
upon the terms and subject to the conditions set forth in the Offer to Purchase and Consent Solicitation Statement, dated September 7, 2010 (as the same may be amended or supplemented from time to time, the “Statement”), and in the
related Consent and Letter of Transmittal (as the same may be amended or supplemented from time to time, and, together with the Statement, the “Offer”), from each Holder of such Securities; 

WHEREAS, the Offer is conditioned upon, among other things, the proposed amendments and waivers (the “Proposed Amendments”) to
the Indenture set forth herein having been approved by at least a majority in aggregate principal amount of the outstanding Securities (and a supplemental indenture in respect thereof having been executed and delivered) with the effectiveness of
such Proposed Amendments with respect to the Securities being subject to the acceptance for payment by the Company of the Securities representing a majority in aggregate principal amount of the outstanding Securities pursuant to the Offer (the
“Acceptance”); 
 WHEREAS, the Company has received and delivered to the Trustee the requisite consents to effect the
Proposed Amendments under the Indenture; 
 WHEREAS, the Company has been authorized by resolutions of its Board of Directors to
enter into this Supplemental Indenture; 
 WHEREAS, the Company has delivered to the Trustee an Officers’ Certificate as
well as an Opinion of Counsel to the effect that the execution and delivery of this Supplemental Indenture by the Company is authorized or permitted under the Indenture and that all conditions precedent provided for in the Indenture to the execution
and delivery of this Supplemental Indenture to be complied with by the Company have been complied with; and 
 WHEREAS, all
other acts and proceedings required by law, by the Indenture and by the certificate of incorporation and the by-laws of the Company to make this Supplemental Indenture a valid and binding agreement for the purposes expressed herein, in accordance
with its terms, have been duly done and performed; 

 NOW, THEREFORE, in consideration of the premises and the covenants and agreements contained
herein, and for other good and valuable consideration the receipt of which is hereby acknowledged, and for the equal and proportionate benefit of the Holders of the Securities, the Company and the Trustee hereby agree as follows: 

ARTICLE ONE 
 Section 1.01
Definitions. 
 Capitalized terms used in this Supplemental Indenture and not otherwise defined herein shall have the
meanings assigned to such terms in the Indenture. 
 Sections 1.01 and 1.02 of the Indenture are amended with respect to the
Securities by deleting all definitions of terms, and references to definitions of terms, that are used exclusively in the text of the Indenture and in the text of the Securities that are being otherwise eliminated by this Supplemental Indenture.

 ARTICLE TWO 

Section 2.01 Amendments to Table of Contents 

The Table of Contents of the Indenture is amended by deleting the titles to Sections 4.02, 4.03, 4.04, 4.05, 4.06, 4.07, 4.08, 4.09,
4.10, 4.11, 4.12, 4.13, 6.12, 8.02 and 9.07 in its entirety and inserting in lieu thereof the phrase “[intentionally omitted]”. 

Section 2.02 Amendment of Section 4.02. 

The provisions of Section 4.02 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.03 Amendment of Section 4.03. 

The provisions of Section 4.03 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.04 Amendment of Section 4.04. 

The provisions of Section 4.04 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.05 Amendment of Section 4.05. 

The provisions of Section 4.05 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.06 Amendment of Section 4.06. 

The provisions of Section 4.06 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 

 Section 2.07 Amendment of Section 4.07. 

The provisions of Section 4.07 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.08 Amendment of Section 4.08 

The provisions of Section 4.08 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.09 Amendment of Section 4.09. 

The provisions of Section 4.09 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.10 Amendment of Section 4.10. 

The provisions of Section 4.10 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.11 Amendment of Section 4.11. 

The provisions of Section 4.11 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.12 Amendment of Section 4.12. 

The provisions of Section 4.12 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.13 Amendment of Section 4.13. 

The provisions of Section 4.13 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.14 Amendment of Section 5.01. 

The provisions of Section 5.01(a) of the Indenture are amended by deleting the text of clauses (3) and (4) from
Section 5.01(a) and inserting in lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.15 Amendment of
Section 6.01. 
 The provisions of Section 6.01(a) of the Indenture are amended by deleting the text of clauses
(3) through (8) from Section 6.01(a) and inserting in lieu thereof the phrase “[intentionally omitted]”. 
 Section
2.16 Amendment of Section 6.12. 
 The provisions of Section 6.12 of the Indenture are amended by deleting the
text of such Section in its entirety and inserting in lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.17 Amendment
of Section 8.01. 
 The provisions of Section 8.01 of the Indenture are amended by deleting the text of clause
(c) from Section 8.01 and inserting in lieu thereof the phrase “[intentionally omitted]”. 

 Section 2.18 Amendment of Section 8.02. 

The provisions of Section 8.02 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 Section 2.19 Amendment of Section 9.07. 

The provisions of Section 9.07 of the Indenture are amended by deleting the text of such Section in its entirety and inserting in
lieu thereof the phrase “[intentionally omitted]”. 
 ARTICLE THREE 

Section 3.01 Effectiveness of Amendments 

This Supplemental Indenture shall be effective upon its execution and delivery by the parties hereto. The Amendments set forth in Article
Two hereof will only become operative concurrently with the acceptance for payment of Securities validly tendered and not withdrawn at or prior to the Consent Payment Deadline (as defined in the Statement) pursuant to the Offer therefor. 

Section 3.02 Continuing Effect of Indenture. 

Except as expressly provided herein, all of the terms, provisions and conditions of the Indenture and the Securities outstanding
thereunder shall remain in full force and effect. On and after the Acceptance, each reference in the Indenture to “the Indenture,” “this Indenture,” “hereunder,” “hereof” or “herein” shall mean and
be a reference to the Indenture as supplemented by this Supplemental Indenture unless the context otherwise requires. 
 Section 3.03
Construction of Supplemental Indenture. 
 The Supplemental Indenture is executed as and shall constitute an indenture
supplemental to the Indenture and shall be construed in connection with and as part of the Indenture. This Supplemental Indenture shall be governed by and construed in accordance with the laws of the State of New York. 

Section 3.04 Trust Indenture Act Controls. 

If any provision of this Supplemental Indenture limits, qualifies or conflicts with another provision of this Supplemental Indenture or
the Indenture that is required to be included by the Trust Indenture Act of 1939, as amended, as in force at the date this Supplemental Indenture is executed, the provision required by said Act shall control. 

Section 3.05 Trustee Disclaimer. 

The recitals contained in this Supplemental Indenture shall be taken as the statements of the Company, and the Trustee assumes no
responsibility for their correctness. The Trustee makes no representations as to the validity or sufficiency of this Supplemental Indenture. All rights, protections, privileges, indemnities and benefits granted or afforded to the Trustee under the
Indenture shall be deemed incorporated herein by this reference and shall be deemed applicable to all actions taken, suffered or omitted by the Trustee under this Supplemental Indenture. 

Section 3.06 Counterparts. 

This Supplemental Indenture may be executed in any number of counterparts, each of which so executed shall be deemed to be an original,
but all such counterparts shall together constitute but one and the same instrument. 

 Section 3.07 Supplemental Indenture Forms Part of Indenture. 

The Supplemental Indenture is executed and shall be construed as an indenture supplemental to the Indenture and, as provided in the
Indenture, this Supplemental Indenture forms a part of the Indenture for all purposes. The Indenture, as amended and supplemented by this Supplemental Indenture, is in all respects ratified and confirmed. 

Section 3.08 Headings. 

The section headings herein are for convenience only and shall not affect the construction thereof. 

Section 3.09 Severability. 

In case any provision in this Supplemental Indenture or the Securities shall be invalid, illegal or unenforceable, the validity, legality
and enforceability of the remaining provisions shall not in any way be affected or impaired thereby. 

 IN WITNESS WHEREOF, the parties hereto have caused this Supplemental Indenture to be duly
executed as of the day and year first above written. 
  

					
	VISANT HOLDING CORP.
		
	By:	 	/s/ Paul Carousso
		 	Name:	 	Paul Carousso
		 	Title:	 	Senior Vice President and Chief Financial Officer

					
	 THE BANK OF NEW YORK MELLON TRUST COMPANY, N.A., as Trustee

		
	By:	 	/s/ D. G. Donovan
		 	Name:	 	D. G. Donovan
		 	Title:	 	Vice President

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