Document:

Google Ireland Limited 

        Gordon House

        Barrow Street

        Dublin 4

        Ireland 
	
        Google Search and Advertising Services
        Agreement ORDER FORM

         

	 

	COMPANY: Babylon Ltd	GSA Effective Date: 1st January 2011
	 	commercial contact	legal notices	technical contact
	name:	[* * *]	[* * *]	[* * *]
	 title:	[* * *]	[* * *]	[* * *]
	
        address, city, area, 

        postal code, country:
	10, Ha'taasiya St., Or Yehuda, 60212, Israel	10, Ha'taasiya St., Or Yehuda, 60212, Israel	10, Ha'taasiya St., Or Yehuda, 60212, Israel
	phone:	[* * *]	[* * *]	[* * *]
	fax:	[* * *]	[* * *]	[* * *]
	email:	[* * *]	[* * *]	[* * *]
	VAT ID number:	512512468
	Order Form Effective Date: 1st January 2011	Term: from the Order Form Effective Date to 31 December 2012 (inclusive) 

 

	SEARCH SERVICES

 

	
        WEB SEARCH SERVICES (“WS”) 
	 	
        search fees

         

(for all Search Queries transmitted to
        Google for

the purpose of obtaining Search Results)

	
         

        Site(s):

        [* * *]

        Approved Client Application(s):

        Babylon [* * *]
        (including the Babylon [* * *] downloaded with the [* * *] but
        expressly excluding the [* * *]

         

        (See mockups attached as Exhibit C)

         
	 	
         

        [* * *] Requests for Search Results Sets

         

 

    	 	- 1 -	Google Confidential

 

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  

	 

    

 

	ADSENSE SERVICES

 

	
        ADSENSE FOR SEARCH (“AFS”) 
	 	Percentage (%) of Net AdSense Revenues for

AFS payable to Company
	
         

        Site(s):

        [* * *]

         

        Approved Client Application(s):

        Babylon [* * *] (including
        the Babylon [* * *] downloaded with the Babylon [* * *] but
        expressly excluding the Babylon [* * *]

         

        (See mockups attached as Exhibit C)
	 	
         

        Where the total AFS AdSense Revenues for the relevant
        calendar month [* * *];

         

        Where the total AFS AdSense Revenues for the relevant
        calendar month is [* * *];

         

        Where the total AFS AdSense Revenues for the relevant
        calendar month is [* * *].

         

 

	Payment Information Details
	 
	
        currency:

         ̈
        Euros

         ̈
        GB pounds

        x
        US dollars

         ̈ other:

  

    	 	- 2 -	Google Confidential

 

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
    	 

    

 

 

GSA Order Form Terms and Conditions

 

“GSA” means the
Google Search and Advertising Services Agreement entered into between Google Ireland Limited (“Google”) and
Company with the GSA Effective Date stated on the front sheet of this Order Form.

 

This is an Order
pursuant to the GSA. If there is any conflict between this Order Form and the GSA then this Order Form will, except as set out
in clause 2.2(b) of the GSA, take precedence in relation to the Services to be supplied under this Order Form.

 

This Order Form shall
commence on the Order Form Effective Date and shall continue for the period of the Term stated on the front sheet of this Order
Form, unless terminated earlier in accordance with its terms.

 

Special Terms and Conditions

 

		1.	[*
                                                                                                         * *]. 
                                                                                                         

 

		2.	Client
                                                                       Applications

 

		2.1.	Subject to the Company’s
                                                                compliance with clauses 2.2 and 2.3 below, each of the client
                                                                applications set forth in the cover page(s) of this Order Form
                                                                is an Approved Client Application for the purposes of: (a) sending
                                                                Requests to Google in connection with the Search Services which
                                                                resolve to Results Pages on the WebSearch Site(s); and (b) sending
                                                                Requests to Google for the purposes of generating Ad Sets to be
                                                                displayed on the Site(s).

 

		2.2.	Within 90 days of the Effective
                                                                Date, Company will comply (and will ensure that such Approved
                                                                Client Application as specified in clause 2.1 above, comply) with
                                                                Google’s Client Application Guidelines,
                                                                as provided by Google to Company
                                                                from time to time (the “Guidelines”
                                                                as such Guidelines may be updated by Google from time to time).
                                                                [* * *]

 

		2.3.	Company represents and warrants
                                                                that: (a) It has read and understands the Guidelines; and (b)
                                                                It does, and at all times during the Term it will, own, operate
                                                                and control one hundred percent (100%) of the Approved Client
                                                                Application specified in clause 2.1 above. The list of Approved
                                                                Client Applications may be updated from time to time subject to
                                                                Google’s prior written consent.

 

		2.4.	[* * *].

 

		2.5	[* * *].

 

		3.	Blocklist
                                                                                                         

 

Google
shall use its reasonable endeavours to block advertisements containing those URLs as agreed between the parties from time
to time.

 

		4.	[* * *].

 

    	 	- 3 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Signed by the parties on the dates shown below.

 

	Google	 	Company
	 	 	 
	By: [* * *]	 	By: [* * *]
	 	 	 
	Print Name: [* * *]	 	Print Name: [* * *]
	 	 	 
	Title: [* * *]	 	Title: [* * *]
	 	 	 
	Date:  	23 December 2010		Date:	  23.12.2010

 

    	 	- 4 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT A

 

Mock-up of a Site home page (showing
location of search box)

[* * *]

 

    	 	- 5 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT B-1

 

Mock-up of a Results Page showing Search
Results and AFS Ads

(3 wide above the fold, 7
right hand side)

[* * *]

 

    	 	- 6 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT B-2

 

Mock-up of Results Page showing Search
Results and AFS Ads

(3 wide above the fold, 3 wide below
the fold)

[* * *]

 

    	 	- 7 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT C-1

 

[* * *]

 

    	 	- 8 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

 

EXHIBIT C-2

 

Mock-ups of Approved Client Application

[* * *]

Toolbar Features:

[* * *]

 

    	 	- 9 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT C-3

 

[* * *]

 

    	 	- 10 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT C-4

 

[* * *]

 

    	 	- 11 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT C-5

 

Mock-ups of Approved Client Application

[* * *]

Set up Complete:

[* * *]

 

    	 	- 12 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT C-6

 

[* * *]

 

    	 	- 13 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

EXHIBIT D

 

[* * *]

 

    	 	- 14 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

APPENDIX A

 

General Disclosure and Consent Requirements
for Approved Client Applications

Clear and conspicuous disclosure is
required prior to download or install: what it is, what it does, and how it will be displayed to the end user

 

[* * *]

 

    	 	- 15 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix B

 

Disclosure and Consent Requirements
for Changes to an End User’s Default Search Engine and/or Homepage

(Search-Based Approved Client Applications)

 

[* * *]

 

    	 	- 16 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix C

 

Disclosure and Consent Requirements
for Changes to an End User’s Default Search Engine and/or Homepage (Non-Search Based Approved Client Applications). Affirmative
Consent of End User is Required for Changes to Default Search

 

[* * *]

 

    	 	- 17 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix D-1

 

Results Page UI – 3ATF, Right
Rail with Google Branding (WebSearch Services only)

 

[* * *]

 

    	 	- 18 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix D-2

 

Search Engine Results Page UI –
3ATF, 3 Broad Ads. BTF with Google Branding (WebSearch Services Only)

 

[* * *]

 

    	 	- 19 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix E

 

Bundling of Applications

 

When bundling, the end user must be made
aware of all the applications included prior to installation.

 

[* * *]

 

    	 	- 20 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix E (continued)

 

Bundling of Applications

 

When bundling, the end user must be made aware of advertising
revenue relationships to other applications, if the continued use of the primary application is conditioned on the other applications
being installed and active on the end user’s computer

 

[* * *]

 

    	 	- 21 -	Google Confidential

     

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.  
	 

    

 

Appendix F

 

Deactivation

 

The Application must permit end users
to uninstall it in the customary place the applicable operating system has designated for adding or removing programs (e.g.,
Add/Remove Programs control panel in Windows) in a straightforward manner and must contain (in an easily found location) clear
and concise instructions on how it may be uninstalled

 

[* * *]

 

    	 	- 22 -	Google Confidential

 

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.[*
* *] AGREEMENT UNDER THE AMENDED AND RESTATED

GOOGLE SERVICES AGREEMENT AND ORDER FORM

 

This [* * *] Agreement (the “[* *
*] Agreement”), effective as of 01 December 2011 (the “ [* * *] Agreement Effective Date”), is
between Google Ireland Limited (“Google”) and Babylon Limited, 10, Ha’laasiya Stree, Or Yehuda, 60212,
Israel (“Customer”) and is subject to the terms contained herein and the Google Search and Advertising Services
Agreement between Google and Customer dated 01 January 2011 (the “GSA”) and the Google Search and Advertising
Services Agreement Order Form, dated 01 January 2011, as amended (the “Order Form” and together with the GSA,
the “Agreement”). Capitalized terms not defined in this [* * *] Agreement have the meanings given to those
terms in the Agreement. The parties agree as follows:

 

		1.	[* * *]

 

		2.	[* * *]

 

2.1 [* * *] the Percentage of Net AdSense Revenues for
AFS payable to Company (as identified on the cover sheet of the Order Form) shall be amended as follows:

 

“Where
the total AFS AdSense Revenues for the relevant calendar month [* * *];

 

Where the total AFS AdSense Revenues
for the relevant calendar month [* * *];

 

Where the total AFS AdSense Revenues
for the relevant calendar month [* * *];

 

Where the total AFS AdSense Revenues
for the relevant calendar month [* * *]”

 

2.2          The Term of the Agreement shall be amended so that it
expires on 31 November 2013, save that in the [* * *] month period prior to 31 October 2012, either party may serve on the other
a written notice of termination, in which case the Agreement shall expire on 31 November 2012.

 

		3.	Miscellaneous. The Agreement shall remain in full
                                                                  force and effect unchanged except as modified by this [* * *] Agreement.
                                                                  This [* **] Agreement shall be governed by English law. Any dispute
                                                                  shall be referred to and finally resolved by arbitration under
                                                                  the rules of the LCIA, which rules are deemed to be incorporated
                                                                  by reference into this clause. The number of arbitrators shall
                                                                  be three. The seat, or legal place, of arbitration shall be
                                                                  London, England. The language used in the arbitration shall
                                                                  be English.

 

IN WITNESS WHEREOF, the parties have executed
this [* * *] Agreement by persons duly authorized.

 

	Google:  GOOGLE IRELAND LIMITED.	 	Customer:  BABYLON LIMITED.
	 	 	 
	By: [* * *]	 	By: [* * *]
	 	 	 
	Print Name: [* * *]	 	Print Name: [* * *]
	 	 	 
	Title: [* * *]	 	Title: [* * *]
	 	 	 
	Date: 	20 Dec. 2011	 	Date:	 20.12.2011

    	Google Confidential	Page 1 of  1	 

 

*** Confidential treatment has been requested for redacted portions of this exhibit. This copy omits the
information subject to the confidentiality request. Omissions are designated as [***]. A complete version of this exhibit has been
provided separately to the Securities and Exchange Commission.

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