Document:

Kraft Foods Group, Inc. Deferred Compensation Plan for Non-Management Directors

 Exhibit 4.3 
 Kraft Foods Group, Inc. 
 Deferred Compensation Plan for Non-Management
Directors 
 SECTION 1. Purpose; Definitions 
 The purpose of the Plan is to afford each Non-Management Director the option to elect to defer the receipt of all or part of his or her Compensation until such future date as he or she may elect pursuant
to the terms and conditions of the Plan. 
 For purposes of the Plan, the following terms are defined as set forth below: 

 

	 	a.	“Allocation Date” means any date on which an amount representing all or part of a Participant’s Compensation is to be credited to
his or her Deferred Fee Account or Deferred Stock Account, as applicable, pursuant to a Deferral Election. The Allocation Date for the Retainer Fee and for Meeting Fees shall be the last day of each calendar quarter. The Allocation Date for Stock
Awards shall be the date the awards would have otherwise been granted. 

  

	 	b.	“Beneficiary” means any person or entity designated as such in an Election Form submitted in the manner specified by the Company.
If a Participant has not made a valid designation of a Beneficiary on an Election Form submitted in the manner specified by the Company, or if no designated Beneficiary survives the Participant, the Beneficiary is the Participant’s estate.

  

	 	c.	“Board” means the Board of Directors of the Company. 

 

	 	d.	“Code” means the Internal Revenue Code of 1986, as amended from time to time, and the rules and regulations
thereunder. 

  

	 	e.	“Common Stock” means the common stock of the Company. 

 

	 	f.	“Company” means Kraft Foods Group, Inc., a corporation organized under the laws of the Commonwealth of
Virginia, or any successor corporation. 

  

	 	g.	“Compensation” means the Retainer Fee, Meeting Fees or Stock Awards payable by the Company to each
Participant. 

  

	 	h.	“Deferral Election” means the election by a Participant on an Election Form to defer the payment of all or a
part of his or her Compensation to be earned and payable after the applicable effective date set forth in Sections 2.1.1 or 2.1.2. 

  

	 	i.	“Deferred Amount” means the amount of Compensation (determined as a percentage of the Retainer Fee, Meeting
Fees or Stock Awards) subject to a Deferral Election submitted in the manner specified by the Company. 

  

	 	j.	 “Deferred Fee Account” means an unfunded deferred compensation account established by the Company on behalf of each
Non-Management Director who makes a Deferral Election with respect to the Retainer Fee or Meeting Fees. The 

	 	
Company may establish more than one Deferred Fee Account on behalf of any Non-Management Director who submits a Modified Election Form in accordance with Section 2.3.2 to modify his or her
election as to the Distribution Date with respect to the Retainer Fee or Meeting Fees to be paid for services performed thereafter. Each Deferred Fee Account shall consist of one or more Subaccounts established in accordance with Section 2.2.2.

  

	 	k.	“Deferred Stock” means an unfunded obligation of the Company, represented by an entry on the books and records of the Company, to issue
one share of Common Stock on the date of distribution. 

  

	 	l.	“Deferred Stock Account” means an unfunded deferred compensation account established by the Company on behalf
of each Non-Management Director who makes a Deferral Election with respect to Stock Awards. The Company may establish more than one Deferred Stock Account on behalf of any Non-Management Director who submits a Modified Election Form in accordance
with Section 2.3.2 to modify his or her election as to the Distribution Date with respect to Stock Awards to be granted for services performed thereafter. 

 

	 	m.	“Disability” means permanent and total disability as determined under procedures established by the Board for purposes of this Plan.

  

	 	n.	“Distribution Date” means the date designated by a Participant on an Election Form in accordance with
Sections 2.3.1 and 2.3.2 for the distribution or commencement of distribution of amounts credited to a Deferred Fee Account or a Deferred Stock Account. 

  

	 	o.	“Election Date” means the date an Election Form is received by the Company. 

 

	 	p.	“Election Form” means an Initial Election Form or Modified Election Form completed and executed by the
Participant. An “Initial Election Form” means the first Election Form that the Participant submits pursuant to Section 2.1.1. A “Modified Election Form” means an Election Form that the Participant submits pursuant to
Section 2.1.2, 2.1.3, 2.1.4, 2.2.4 and 2.3.2 to modify in whole or in part an Initial Election Form or to modify in whole or in part a Modified Election Form previously submitted. 

 

	 	q.	“Exchange Act” means the Securities Exchange Act of 1934, as amended from time to time and the rules and
regulations thereunder. 

  

	 	r.	“Extraordinary Distribution Request Date” means the date an Extraordinary Distribution Request Form is
received by the Company. 

  

	 	s.	“Extraordinary Distribution Request Form” means the Extraordinary Distribution Request Form completed and
executed by a Participant and submitted in the manner specified by the Company or Beneficiary who wishes to request an extraordinary distribution of amounts credited to a Deferred Fee Account or Deferred Stock Account in accordance with
Section 2.3.3. 

  
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	 	t.	“Fund” means any one of the hypothetical investment vehicles the Company makes available for time to time for
purposes of allocating earnings to a Participant’s Deferred Fee Account. 

  

	 	u.	“Kraft Stock Fund Subaccount” means the Subaccount with its value based on the value of Common Stock.

  

	 	v.	“Meeting Fees” means the portion of a Participant’s Compensation that is based upon his or her
attendance at Board meetings and meetings of committees of the Board. 

  

	 	w.	“Non-Management Director” means each member of the Board who is not a full-time employee of the Company (or
of any Corporation that owns, directly or indirectly, stock possessing at least fifty percent (50%) of the total combined voting power of all classes of stock entitled to vote in the election of the Board or of any corporation in which the
Company owns, directly or indirectly, stock possessing at least fifty percent (50%) of the total combined voting power of all classes of stock entitled to vote in the election of directors in such corporation). A “Non-Management
Director” does not include a Director Emeritus of the Company. 

  

	 	x.	“Participant” means a Non-Management Director who elects to make a Deferral Election; provided, however, that
a Participant shall also include a person who was, but is no longer, a Non-Management Director as long as a Deferred Fee Account or Deferred Stock Account is being maintained for his or her benefit. 

 

	 	y.	“Plan” means this Kraft Foods Group, Inc. Deferred Compensation Plan for Non-Management Directors, as amended
from time to time. 

  

	 	z.	“Retainer Fee” means the portion of a Participant’s Compensation that is fixed and paid without regard
to his or her attendance at meetings of the Board or any committee of the Board, including any additional amount paid to a chairman of a committee but shall not include awards of Common Stock, stock options or other noncash compensation paid to a
Non-Management Director. 

  

	 	aa.	“Stock Award” means Common Stock, Restricted Stock, Deferred Stock or any other stock award granted to a
Non-Management Director pursuant to the Company’s 2012 Performance Incentive Plan or any successor plan or similar plan maintained by the Company. 

  

	 	bb.	“Subaccount” means one of the bookkeeping accounts established within a Deferred Fee Account in accordance
with Section 2.2.2. 

  

	 	cc.	“Transfer Election Date” means the date set forth on a Transfer Form. 

 

	 	dd.	“Transfer Form” means a Transfer Election Form completed and executed by a Participant or Beneficiary in
accordance with Section 2.2.5. 

  
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 SECTION 2. Deferred Compensation Program 

 

	2.1	Participation 

  

	 	2.1.1	Deferral Elections 

 A Non-Management
Director may make a Deferral Election by submitting an Initial Election Form in the manner specified by the Company. Each Non-Management Director who makes a Deferral Election shall become a Participant in this Plan. 

Any Deferral Election relating to Retainer Fees shall be in integral multiples of twenty-five percent (25%) of the Retainer Fee. Any Deferral
Election relating to Meeting Fees shall be one hundred percent (100%) of the Meeting Fees for the year for which the election is effective. Any Deferral Election relating to Stock Awards shall be one hundred percent (100%) of the number of
shares of Common Stock subject to the applicable Stock Award that the Participant otherwise would have been granted on each date of grant. 

The Participant shall indicate on the Initial Election Form: 
  

	 	a.	the percentage of the Retainer Fee that he or she wishes to defer and whether Meeting Fees and/or Stock Awards are to be deferred; 

 

	 	b.	the Distribution Date; 

  

	 	c.	whether distributions are to be in lump sum, in installments or a combination thereof; 

 

	 	d.	the Participant’s Beneficiary or Beneficiaries; and 

  

	 	e.	with respect to deferred Retainer Fees and Meeting Fees, the Subaccounts to which the Deferred Amount is to be allocated. 

A Deferral Election submitted on an Initial Election Form shall become effective with respect to a Participant’s Retainer Fee, Meeting Fees and
Stock Awards for services performed on and after the first day of the calendar year following the Election Date of such Initial Election Form. In the case of a newly eligible Participant, however, a Deferral Election may be made no later than 30
days after first becoming eligible for this Plan and any other plan required to be aggregated with this Plan under Code section 409A and the regulations and other guidance thereunder and shall not be effective with respect to Compensation to which
the Participant becomes entitled as a result of services performed on or before the Election Date. 
 A Deferral Election shall remain in effect
with respect to all future Compensation until a new Deferral Election made by the Participant on a Modified Election Form in accordance with Section 2.1.2 or Section 2.1.3 becomes effective. 

  
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	 	2.1.2	Change of Deferral Election. 

 A
Participant may change his or her Deferral Election with respect to Compensation for services performed and payable in a subsequent calendar year by submitting a Modified Election Form in the manner specified by the Company. 

A Deferral Election to increase or decrease the amount of future Compensation to be deferred shall become effective on and after the first day of the
calendar year following the Election Date. 
  

	 	2.1.3	Cessation of Deferrals 

 A Participant may
cease to defer future Retainer Fees, Meeting Fees, Stock Awards or a subset thereof by submitting a Modified Election Form in the manner specified by the Company. An election by a Participant to cease deferrals of Retainer Fees, Meeting Fees, Stock
Awards or a subset thereof shall become effective with respect to Compensation for services performed on or after the first day of the calendar year following the Election Date. 

 

	 	2.1.4	Beneficiary Election Modification 

 A
Participant shall be permitted at any time to modify his or her Beneficiary election, effective as of the Election Date, by submitting a Modified Election Form in the manner specified by the Company. 

 

	2.2	Investments 

  

	 	2.2.1	Deferred Fee Accounts and Deferred Stock Accounts 

 The Company shall establish a Deferred Fee Account or Deferred Stock Account, as applicable, for each Participant who has made a Deferral Election pursuant to Section 2.1.1. On each Allocation Date,
the Company shall allocate the amount of the Deferred Amount to be credited to each Participant’s Deferred Fee Account or Deferred Stock Account, as applicable. 
  

	 	2.2.2	Subaccounts 

 The Company shall establish
within each Deferred Fee Account one or more Subaccounts to which the applicable Deferred Amounts are to be allocated pursuant to the Participant’s Election Form or Election Forms, with each Subaccount corresponding to a Fund made available by
the Company under the Plan. The senior Human Resources officer is authorized to limit or prohibit new investments or transfers into any Subaccount. 
 Subject to the provisions of Sections 2.2.3 and 2.2.4, on each Allocation Date, each Participant’s Subaccounts shall be credited with an amount equal to the applicable Deferred Amount designated by
the Participant for allocation to such Subaccounts. With respect to Subaccounts related to a Deferred Fee Account, each Subaccount shall be credited with earnings and charged with losses as if the amounts allocated thereto had been invested in the
corresponding Fund, provided that the Kraft Stock Fund Subaccount 

  
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shall be credited with additional shares of Common Stock based on the amount of cash dividends that are paid from time to time on the number of shares of Common Stock with respect to which the
Kraft Stock Fund Subaccount is determined. With respect to a Participant’s deferred Stock Awards, on each Allocation Date the Participant’s Deferred Stock Account shall be credited with shares of Deferred Stock equal to the number of
shares of Common Stock subject to the applicable deferred Stock Awards. The Deferred Stock Account shall thereafter be credited with amounts equal to the cash dividends that would have been paid had the Participant held a number of shares of Common
Stock equal to the number of shares of Deferred Stock in the Participant’s Deferred Stock Account, and any such amounts shall be treated as invested in additional shares of Deferred Stock. 

The value of the Deferred Stock Account, the Deferred Fee Account and any Subaccount at any relevant time shall be determined as if all amounts credited
thereto had been invested in the corresponding Fund, in the case of Subaccounts related to a Deferred Fee Account or invested in Deferred Stock, in the case of the Deferred Stock Account, provided, however, that if as a result of adjustments or
substitutions in connection with an event described in Section 4 of the Company’s 2012 Performance Incentive Plan or the corresponding provision of any successor thereto, a participant has received or receives with respect to the Kraft
Stock Fund Subaccount or with respect to Deferred Stock, as applicable, rights or amounts measured by reference to stock other than Common Stock, then any crediting of amounts to reflect dividends with respect to such other stock shall be allocated
among and treated as invested proportionately in the Subaccounts most recently in effect for the investment of Compensation deferred by the Participant. 
  

	 	2.2.3.	Investment Directions with Respect to Deferred Retainer Fees or Meeting Fees 

 Each Participant shall make an investment direction on his or her Initial Election Form with respect to the portion of such Participant’s Deferred Amount related to deferred Retainer Fees and/or
Meeting Fees that is to be allocated to a Subaccount. Any apportionment of such Deferred Amounts (and of increases or decreases in such Deferred Amounts) among the Subaccounts shall be in integral multiples of one percent (1%). An investment
direction shall become effective with respect to any such Subaccount on the first day of the calendar month following the Election Date of such Election Form. An investment direction shall remain in effect with respect to all future Deferred Amounts
until a new investment direction made by the Participant in accordance with Section 2.2.4 becomes effective. All deferred Stock Awards will be invested in Deferred Stock. 

  
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	 	2.2.4	New Investment Directions with Respect to Deferred Retainer Fees or Meeting Fees 

 A Participant may make a new investment direction with respect to his or her Deferred Amount related to deferred Retainer Fees and/or Meeting Fees only by submitting a Modified Election Form in the manner
specified by the Company. A new investment direction shall become effective with respect to any Subaccount on the first day of the calendar month following the Election Date of such Modified Election Form. 

 

	 	2.2.5	Investment Transfers with Respect to Deferred Retainer Fees or Meeting Fees 

 A Participant (or Beneficiary after the death of the Participant) may transfer to one or more different Subaccounts all or a part (in integral multiples of one percent (1%)) of the amounts credited
to a Subaccount by submitting a Transfer Form in the manner specified by the Company; provided however that no Transfer Form with respect to the Kraft Stock Fund Subaccount may be submitted by a Participant who is subject to Section 16 of the
Exchange Act if a Transfer Form requesting an opposite way transfer has been submitted by such Participant within the preceding six months. In addition, no transfers may be made from a Participant’s Deferred Stock Account. 

Any transfer of amounts among Subaccounts shall become effective on the first day of the calendar month following the Transfer Election Date. 

 

	2.3	Distributions 

  

	 	2.3.1	Distribution Elections 

 Each Participant
shall designate on his or her Initial Election Form or, if applicable, Modified Election Form, one of the following dates as a Distribution Date with respect to amounts credited to his or her Deferred Fee Account or Deferred Stock Account
thereafter: 
  

	 	a.	the fifteenth day of the calendar month following the Participant’s separation from service, including by reason of Disability or death; 

 

	 	b.	the fifteenth day of the earlier of (i) a calendar month specified by the Participant which is at least six months after the Election Date or (ii) the
calendar month following the Participant’s separation from service, including by reason of Disability or death. 

 A
Distribution Date election shall be effective only with respect to Compensation paid for services performed on and after the Election Date and subsequent earnings credited with respect to such amounts. Any election by a Participant for his or her
Deferred Fee Account or Deferred Stock Account to be paid upon his or her separation from service shall be applied in accordance with Internal Revenue Code section 409A. No separation from service shall be deemed to occur until the Non-Management
Director ceases to serve on any and all of the Board of Directors of the Company and the board of directors of any other company with respect to which his service as a director began while such other company was a subsidiary of the Company.

  
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 A Participant may request on his or her Election Form that distributions from his or her Deferred Fee
Account be made in (i) a lump sum, (ii) no more than one-hundred eighty (180) monthly, sixty (60) quarterly or fifteen (15) annual installments or (iii) a combination of (i) and (ii). Each installment shall be
determined by dividing the Account balance by the number of remaining installments. Distributions from a Participant’s Deferred Stock Account shall be made in lump sum. If a Participant receives a distribution from a Subaccount on an
installment basis, amounts remaining in such Subaccount shall continue to accrue earnings and incur losses in accordance with the terms of Section 2.2.2. Except as stated in the next paragraph, all distributions shall be made to the
Participant. 
 Upon the Participant’s death, the balance remaining in the Participant’s Deferred Fee Account or Deferred Stock
Account shall be payable to his or her Beneficiaries as set forth on the Participant’s then-current Election Form or Forms. Upon the death of a Beneficiary who is receiving distributions in installments, the balance remaining in the Deferred
Fee Account or Deferred Stock of the Beneficiary shall be paid to his or her estate in a lump sum, without interest, except to the extent that the Secretary of the Company permits a Participant to elect otherwise in accordance with the procedures of
this Section 2.3.1, taking into account administrative feasibility and other constraints. 
 All distributions with respect to a
Participant’s Deferred Fee Account(s) shall be paid in cash and, except as provided in Section 2.3.3, shall be deemed to have been made from each Subaccount pro rata. Distributions with respect to a Participant’s Deferred Stock
Account shall be paid in Common Stock. 
  

	 	2.3.2	Modified Distribution Elections 

 A
Participant may modify his or her election as to the Distribution Date but not the distribution form with respect to Compensation attributable to future service, with such modification to be effective beginning with the next calendar year and
continuing thereafter by submitting a Modified Election Form in the manner specified by the Company. 
  

	 	2.3.3	Extraordinary Distributions 

Notwithstanding the foregoing, a Participant (or Beneficiary after the participant’s death) may request an extraordinary distribution of all or part
of the amount credited to his or her Deferred Fee Account or Deferred Stock Account because of hardship. A distribution shall be deemed to be “because of hardship” if such distribution is necessary to alleviate or satisfy an immediate and
heavy financial need of the Participant and otherwise satisfies the requirements for the occurrence of an “unforeseeable emergency” within the meaning of Code section 409A(a)(2). 

  
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 A request for an extraordinary distribution shall be made by submitting a valid Extraordinary Distribution
Request Form in the manner specified by the Company. All extraordinary distributions shall be subject to approval by the Board. 
 The
Extraordinary Distribution Request Form shall indicate: 
  

	 	a.	the amount to be distributed from the Deferred Fee Account or Deferred Stock Account; 

 

	 	b.	if applicable, the Subaccount(s) from which the distribution is to be made; and 

 

	 	c.	the “hardship” requiring the distribution. 

 The amount of any extraordinary distribution shall not exceed the amount determined by the Board to be required to meet the immediate financial need of the applicant. 

An extraordinary distribution shall be made with respect to amounts credited to the Deferred Fee Account or Deferred Stock Account (and each Subaccount)
on the first day of the calendar month next following approval of the extraordinary distribution request by the Board; provided, however, that no extraordinary distribution shall be made from the Kraft Stock Fund Subaccount if a Transfer Form
pursuant to Section 2.2.5 requesting an opposite way transfer with respect to the Kraft Stock Fund Subaccount had been submitted by a Participant who is subject to Section 16 of the Exchange Act within the preceding six months. Upon
approval of an extraordinary distribution request, any Deferral Election shall be cancelled prospectively. A Participant may make a new Deferral Election for a future year in accordance with Section 2.1.2. 

Notwithstanding the forgoing, the Board may delegate its authority to approve extraordinary distributions to the Compensation Committee of the Board or
to the Company’s management. 
  

	 	2.3.4	Specified Employee 

 Notwithstanding
anything in the Plan to the contrary or any election made by a Participant, if a Participant has elected that distribution be made upon the Participant’s separation from service, and the Participant is a “specified employee” within
the meaning of the Code section 409A and the regulations thereunder, distribution in the form of a single sum will be made on, and distribution in the form of installments will commence on, the fifteenth day of the seventh month following the date
of the Participant’s separation from service. 
 SECTION 3. General Provisions 

 

	 	3.1	Unfunded Plan 

 It is intended that the
Plan constitute an “unfunded” plan for deferred compensation. The Company may authorize the creation of trusts or other arrangements to meet the obligations created under the Plan; provided, however, that, unless the Company otherwise
determines, the existence of such trusts or other arrangements is consistent with the “unfunded” status of the Plan. Any liability of the 

  
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Company to any person with respect to any grant under the Plan shall be based solely upon any contractual obligations that may be created pursuant to the Plan. No such obligation of the Company
shall be deemed to be secured by any pledge of, or other encumbrance on, any property of the Company. 
  

	3.2	Rules of Construction 

 The Plan shall be
construed and interpreted in accordance with Virginia law. Headings are given to the sections of the Plan solely as a convenience to facilitate reference. The reference to any statute, regulation, or other provision of law shall be construed to
refer to any amendment to or successor of such provision of law. Notwithstanding anything in this Plan to the contrary, the Plan shall be construed to reflect the intent of the Company that all elections to defer, distributions, and other aspects of
the Plan shall comply with Code section 409A and any regulations and other guidance thereunder to the extent applicable. The Plan is also intended to be construed so that participation in the Plan will be exempt from Section 16(b) of the
Exchange Act pursuant to regulations and interpretations issued from time to time by the Securities and Exchange Commission. 
  

	3.3	Withholding 

 No later than the date as of
which an amount first becomes includible in the gross income of the Participant for Federal income tax purposes with respect to participation under the Plan, the Participant shall pay to the Company, or make arrangements satisfactory to the Company
regarding the payment of, any Federal, state, local or foreign taxes of any kind required by law to be withheld with respect to such amount, if any. 
  

	3.4	Amendment 

 The Plan may be amended by the
Board, but no amendment shall be made that would impair prior rights of a Participant to his or her Deferred Fee Account or Deferred Stock Account without his or her consent. 

 

	3.5	Duration of Plan 

 The Company hopes to
continue the Plan indefinitely, but reserves the right to terminate the Plan by appropriate action of the Board at any time. Upon termination of the Plan, amounts then credited to each Deferred Fee Account and Deferred Stock Account shall be paid in
accordance with the Election Form then governing such Deferred Fee Account or Deferred Stock Account or as otherwise provided in Section 2.3.1. 
  

	3.6	Assignability 

 No Participant or
Beneficiary shall have the right to assign, pledge or otherwise transfer any payments to which such Participant or Beneficiary may be entitled under the Plan, other than by will or by the laws of descent and distribution or pursuant to a domestic
relations order which meets the relevant requirements of a “qualified domestic relations order” (as defined by Section 414(p) of the Code). 

  
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	3.7	Adoption of Procedures 

 The Secretary of
the Company shall have the authority to adopt such procedures as are appropriate to administer the Plan. 

  
 11Kraft Foods Group, Inc. 2012 Performance Incentive Plan

 Exhibit 4.3 

KRAFT FOODS GROUP, INC. 
 2012 PERFORMANCE INCENTIVE PLAN 
  

	Section 1.	Purpose; Definitions. 

 The purpose of the
Plan is to support the Company’s ongoing efforts to develop and retain world-class leaders and to provide the Company with the ability to provide incentives more directly linked to the profitability of the Company’s businesses and
increases in shareholder value. 
 For purposes of the Plan, the following terms are defined as set forth below: 

 

	(a)	“Annual Incentive Award” means an Incentive Award made pursuant to Section 5(a)(vi) with a Performance Cycle of one year or less.

  

	(b)	“Awards” mean grants under the Plan of Incentive Awards, Stock Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units, Deferred Stock
Units, or Other Stock-Based Awards. 

  

	(c)	“Board” means the Board of Directors of the Company. 

  

	(d)	“Cause” means termination because of: 

  

	 	(i)	Continued failure to substantially perform the Participant’s job’s duties (other than resulting from incapacity due to disability); 

 

	 	(ii)	Gross negligence, dishonesty, or violation of any reasonable rule or regulation of the Company where the violation results in significant damage to the Company; or

  

	 	(iii)	Engaging in other conduct which adversely reflects on the Company in any material respect. 

 

	(e)	“Change in Control” has the meaning set forth in Section 6. 

 

	(f)	“Code” means the Internal Revenue Code of 1986, as amended from time to time, and any successor thereto. 

 

	(g)	“Commission” means the U.S. Securities and Exchange Commission or any successor agency. 

 

	(h)	“Committee” means the Compensation Committee of the Board or a subcommittee thereof, any successor thereto or such other committee or subcommittee as may be
designated by the Board to administer the Plan. 

	(i)	“Common Stock” or “Stock” means the Common Stock of the Company. 

 

	(j)	“Company” means Kraft Foods Group, Inc., a corporation organized under the laws of the Commonwealth of Virginia, or any successor thereto.

  

	(k)	“Deferred Stock Unit” means such Award as described in Section 5(a)(v). 

 

	(l)	“Economic Value Added” means net after-tax operating profit less the cost of capital. 

 

	(m)	“Exchange Act” means the Securities Exchange Act of 1934, as amended from time to time, and any successor thereto. 

 

	(n)	“Fair Market Value” means, as of any given date, the mean between the highest and lowest reported sales prices of the Common Stock on the NASDAQ Global Select
Market or if the shares of Common Stock are not traded on the NASDAQ Global Select Market, the principal securities exchange or any other national market system or automated quotation system on which the shares of Common Stock are listed, quoted or
traded, or, if no such sale of Common Stock is reported on such date, the fair market value of the Common Stock as determined by the Committee in good faith; provided, however, that the Committee may in its discretion designate (i) the closing
price of the Common Stock on the NASDAQ Global Select Market on a given date as Fair Market Value as of such date for any purpose under the Plan and/or (ii) the actual sales price as Fair Market Value in the case of dispositions of Common Stock
under the Plan. 

  

	(o)	“Good Reason” means: 

  

	 	(i)	the assignment to the Participant of any duties substantially inconsistent with the Participant’s position, authority, duties or responsibilities in effect
immediately prior to the Change in Control, or any other action by the Company that results in a marked diminution in the Participant’s position, authority, duties or responsibilities, excluding for this purpose: 

 

	 	a.	changes in the Participant’s position, authority, duties or responsibilities which are consistent with the Participant’s education, experience, etc.; or

  

	 	b.	an isolated, insubstantial and inadvertent action not taken in bad faith and that is remedied by the Company promptly after receipt of notice thereof given by the
Participant; 

  

	 	(ii)	any material reduction in the Participant’s base salary, annual incentive or long-term incentive opportunity as in effect immediately prior to the Change in
Control; 

  
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	 	(iii)	the Company, its subsidiaries or affiliates requiring the Participant to be based at any office or location other than any other location which does not extend the
Participant’s home to work location commute as of the time of the Change in Control by more than 50 miles; 

  

	 	(iv)	the Company, its subsidiaries or affiliates requiring the Participant to travel on business to a substantially greater extent than required immediately prior to the
Change in Control; or 

  

	 	(v)	any failure by the Company to require any successor (whether direct or indirect, by purchase, merger, consolidation or otherwise) to all or substantially all of the
business and/or assets of the Company to assume expressly and agree to perform this Plan in the same manner and to the same extent that the Company would be required to perform it if no such succession had taken place, as required by Section 6
of the Plan. 

 The Participant must notify the Company of any event purporting to constitute Good Reason within 45
days following the Participant’s knowledge of its existence, and the Company shall have 20 days in which to correct or remove such Good Reason, or such event shall not constitute Good Reason. 

 

	(p)	“Incentive Award” means any Award that is either an Annual Incentive Award or a Long-Term Incentive Award. 

 

	(q)	“Incentive Stock Option” means any Stock Option that is designated as being an Incentive Stock Option and complies with Section 422 (or any amended or
successor provision) of the Code. 

  

	(r)	“Long-Term Incentive Award” means an Incentive Award made pursuant to Section 5(a)(vi) with a Performance Cycle of more than one year.

  

	(s)	“Non-Management Director” means a member of the Board who is not an employee of the Company or of its subsidiaries or affiliates. 

 

	(t)	“Nonqualified Stock Option” means any Stock Option that is not an Incentive Stock Option. 

 

	(u)	“Other Stock-Based Award” means an Award made pursuant to Section 5(a)(iii). 

 

	(v)	“Participant” means any eligible individual as set forth in Section 3 to whom an Award is granted. 

 

	(w)	“Performance Cycle” means the period selected by the Committee during which the performance of the Company or any subsidiary, affiliate or unit thereof or any
individual is measured for the purpose of determining the extent to which an Award subject to Performance Goals has been earned. 

  
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	(x)	“Performance Goals” mean the objectives for the Company or any subsidiary or affiliate or any unit thereof or any individual that may be established by the
Committee for a Performance Cycle with respect to any performance-based Awards contingently awarded under the Plan. Performance Goals may be provided in absolute terms, or in relation to the Company’s peer group. The Company’s peer group
will be determined by the Committee, in its sole discretion. The Performance Goals for Awards that are intended to constitute “performance-based” compensation within the meaning of Section 162(m) (or any amended or successor
provision) of the Code shall be based on one or more of the following criteria: net earnings or net income (before or after taxes), operating income, earnings per share, net sales or revenue growth, adjusted net income, net operating profit or
income, return measures (including, but not limited to, return on assets, capital, invested capital, net assets, equity, sales, or revenue), cash flow (including, but not limited to, operating cash flow, free cash flow, cash flow return on equity,
and cash flow return on investment), earnings before or after taxes, interest, depreciation, and/or amortization, gross or operating income margins, productivity ratios, share price (including, but not limited to, growth measures and total
shareholder return), cost control, margins, trade efficiency, overhead cost management, volume growth, volume/mix growth, pricing impact, operating efficiency, market share, category growth, advertising and consumer spending, customer satisfaction,
case fill rate or employee satisfaction, pricing net of commodities, working capital, cash conversion days, management development, succession planning, taxes, depreciation and amortization, volume, net promoter score or Economic Value Added.

  

	(y)	“Plan” means this Kraft Foods Group, Inc. 2012 Performance Incentive Plan, as amended from time to time. 

 

	(z)	“Restricted Period” means the period during which an Award may not be sold, assigned, transferred, pledged or otherwise encumbered. 

 

	(aa)	“Restricted Stock” means an Award of shares of Common Stock pursuant to Section 5(a)(iv). 

 

	(bb)	“Restricted Stock Unit” means such Award as described in Section 5(a)(v). 

 

	(cc)	“Spread Value” means, with respect to a share of Common Stock subject to an Award, an amount equal to the excess of the Fair Market Value, on the date such
value is determined, over the Award’s exercise or grant price, if any. 

  

	(dd)	“Stock Appreciation Right” or “SAR” means a right granted pursuant to Section 5(a)(ii). 

 

	(ee)	“Stock Option” means an Incentive Stock Option or a Nonqualified Stock Option granted pursuant to Section 5(a)(i). 

  
 4 

	Section 2.	Administration. 

 The Plan shall be
administered by the Committee, which shall have the power to interpret the Plan and to adopt such rules and guidelines for carrying out the Plan as it may deem appropriate. The Committee shall have the authority to adopt such modifications,
procedures and subplans as may be necessary or desirable to comply with the laws, regulations, compensation practices and tax and accounting principles of the countries in which the Company, or a subsidiary or an affiliate thereof, may operate to
assure the viability of the benefits of Awards made to individuals employed in such countries and to meet the objectives of the Plan. 
 Subject
to the terms of the Plan, the Committee shall have the authority to determine those employees and Non-Management Directors eligible to receive Awards and the amount, type and terms of each Award and to establish and administer any Performance Goals
applicable to such Awards. The Committee may delegate its authority and power under the Plan to one or more officers of the Company, subject to guidelines prescribed by the Committee, but only with respect to Participants who are not subject to
either Section 16 (or any amended or successor provision) of the Exchange Act or Section 162(m) (or any amended or successor provision) of the Code. 
 Any determination made by the Committee or by one or more officers pursuant to delegated authority in accordance with the provisions of the Plan with respect to any Award shall be made in the sole
discretion of the Committee or such delegate, and all decisions made by the Committee or any appropriately designated officer pursuant to the provisions of the Plan shall be final and binding on all persons, including the Company and Plan
Participants. 
  

	Section 3.	Eligibility. 

 Employees of the Company,
its subsidiaries and affiliates who are responsible for or contribute to the management, growth and profitability of the business of the Company, its subsidiaries or its affiliates, are eligible to be granted Awards under the Plan. Non-Management
Directors are also eligible to be granted Awards under the Plan. Stock Options intending to qualify as Incentive Stock Options may only be granted to employees of the Company, its subsidiaries or its affiliates within the meaning of the Code, as
selected by the Committee. 
  

	Section 4.	Common Stock Subject to the Plan. 

  

	(a)	 Common Stock Available. The total number of shares of Common Stock reserved and available for distribution pursuant to the Plan shall be 72,000,000,
which includes the number of shares of Common Stock subject to Awards (the “Spin-off Awards”) to be issued under the Plan in accordance with the Employee Matters Agreement between the Company and Kraft Foods Inc. for the adjustment of
awards issued under Kraft Foods Inc.’s equity incentive plans in connection with 

  
 5 

	 	
Kraft Foods Inc.’s spin-off of the Company through a pro rata distribution of Common Stock to its shareholders; provided that, (i) any shares granted under Stock Options or Stock
Appreciation Rights shall be counted against this limit on a one-for-one basis; and (ii) any shares granted as Awards other than Stock Options or Stock Appreciation Rights shall be counted against this limit as three (3) shares for every
one (1) share subject to such Award. To the extent any Award under this Plan is exercised or cashed out or terminates or expires or is forfeited without a payment being made to the Participant in the form of Common Stock, the shares subject to
such Award that were not so paid, if any, shall again be available for distribution in connection with Awards under the Plan; provided, however, that any shares which are available again for Awards under the Plan also shall count against the limit
described in Section 5(b)(i). If a SAR or similar Award based on Spread Value with respect to shares of Common Stock is exercised, the full number of shares of Common Stock with respect to which the Award is measured will nonetheless be deemed
distributed for purposes of determining the maximum number of shares remaining available for delivery under the Plan. Similarly, any shares of Common Stock that are used by a Participant as full or partial payment of withholding or other taxes or as
payment for the exercise or conversion price of an Award under the Plan will be deemed distributed for purposes of determining the maximum number of shares remaining available for delivery under the Plan. 

 

	(b)	Adjustments for Certain Corporate Transactions 

  

	 	(i)	In the event of any merger, share exchange, reorganization, consolidation, recapitalization, reclassification, distribution, stock dividend, stock split, reverse stock
split, split-up, spin-off, issuance of rights or warrants or other similar transaction or event affecting the Common Stock in any case after adoption of the Plan by the Board, the Committee shall make such adjustments or substitutions with respect
to the Plan and to Awards granted thereunder as it deems appropriate to reflect the occurrence of such event, including, but not limited to, adjustments (A) to the aggregate number and kind of securities reserved for issuance under the Plan,
(B) to the Award limits set forth in Section 5, (C) to the Performance Goals or Performance Cycles of any outstanding Performance-Based Awards, and (D) to the number and kind of securities subject to outstanding Awards and, if
applicable, the grant or exercise price or Spread Value of outstanding Awards. In addition, the Committee may make an Award in substitution for incentive awards, stock awards, stock options or similar awards held by an individual who is, previously
was, or becomes an employee of the Company, a subsidiary or an affiliate in connection with a transaction described in this Section 4(b)(i). Notwithstanding any provision of the Plan (other than the limitation set forth in Section 4(a)),
the terms of such substituted Awards shall be as the Committee, in its discretion, determines is appropriate. 

  
 6 

	 	(ii)	Specific Adjustments. 

  

	 	(A)	In connection with any of the events described in Section 4(b)(i), the Committee shall also have authority with respect to the Plan and to Awards granted
thereunder (x) to grant Awards (including Stock Options, SARs, and Other Stock-Based Awards) with a grant price that is less than Fair Market Value on the date of grant in order to preserve existing gain under any similar type of award
previously granted by the Company or another entity to the extent that the existing gain would otherwise be diminished without payment of adequate compensation to the holder of the award for such diminution, and (y) except as may
otherwise be required under an applicable Award agreement, to cancel or adjust the terms of an outstanding Award as appropriate to reflect the substitution for the outstanding Award of an award of equivalent value granted by another entity.

  

	 	(B)	In connection with a spin-off or similar corporate transaction, the Committee shall also have authority with respect to the Plan and to Awards granted thereunder to
make adjustments described in this Section 4(b) that may include, but are not limited to, (x) the imposition of restrictions on any distribution with respect to Restricted Stock or similar Awards and (y) the substitution of comparable
Stock Options to purchase the stock of another entity or SARs, Restricted Stock Units, Deferred Stock Units or Other Stock-Based Awards denominated in the securities of another entity, which may be settled in the form of cash, Common Stock, stock of
such other entity, or other securities or property, as determined by the Committee; and, in the event of such a substitution, references in this Plan and in the applicable Award agreements thereunder to “Common Stock” or “Stock”
shall be deemed to also refer to the securities of the other entity where appropriate. 

  

	 	(iii)	In connection with any of the events described in Section 4(b)(i), with respect to the Plan and to Awards granted hereunder, the Committee is also authorized to
provide for the payment of any outstanding Awards in cash, including, but not limited to, payment of cash in lieu of any fractional Awards, provided that any such payment shall be exempt from or comply with the requirements of Section 409A of
the Code. 

  

	 	(iv)	In the event of any conflict between this Section 4(b) and other provisions of the Plan, the provisions of this section shall control. 

  
 7 

	Section 5.	Awards. 

  

	(a)	General. The types of Awards that may be granted under the Plan are set forth below. Awards may be granted singly, in combination or in tandem with other Awards. All
Award agreements are incorporated in and constitute part of the Plan. 

  

	 	(i)	Stock Options. A Stock Option represents the right to purchase a share of Stock at a predetermined grant price. Stock Options granted under the Plan may be in the form
of Incentive Stock Options or Nonqualified Stock Options, as specified in the Award agreement but no Stock Option designated as an Incentive Stock Option shall be invalid in the event that it fails to qualify as an Incentive Stock Option. The term
of each Stock Option shall be set forth in the Award agreement, but no Stock Option shall be exercisable more than ten years after the grant date. The grant price per share of Common Stock purchasable under a Stock Option (other than any Spin-off
Awards) shall not be less than 100% of the Fair Market Value on the date of grant. Subject to the applicable Award agreement, Stock Options may be exercised, in whole or in part, by giving written notice of exercise specifying the number of shares
to be purchased. Such notice shall be accompanied by payment in full of the purchase price by certified or bank check or such other instrument as the Company may accept (including a copy of instructions to a broker or bank acceptable to the Company
to deliver promptly to the Company an amount sufficient to pay the purchase price). Unless otherwise determined by the Committee, payment in full or in part may also be made in the form of Common Stock already owned by the Participant valued at Fair
Market Value on the day preceding the date of exercise. 

  

	 	(ii)	Stock Appreciation Rights. A SAR represents the right to receive a cash payment, shares of Common Stock, or both (as determined by the Committee), with a value equal to
the Spread Value on the date the SAR is exercised. The grant price of a SAR shall be set forth in the applicable Award agreement and shall not be less than 100% of the Fair Market Value on the date of grant (other than with respect any SARs granted
as Spin-off Awards). Subject to the terms of the applicable Award agreement, a SAR shall be exercisable, in whole or in part, by giving written notice of exercise, but no SAR shall be exercisable more than ten years after the grant date.

  

	 	(iii)	Other Stock-Based Awards. Other Stock-Based Awards are Awards, other than Stock Options, SARs, Restricted Stock, Restricted Stock Units, or Deferred Stock Units, that
are denominated in, valued in whole or in part by reference to, or otherwise based on or related to, Common Stock. The grant, purchase, exercise, exchange or conversion of Other Stock-Based Awards granted under this subsection (iii) shall be on
such terms and conditions and by such methods as shall be specified by the Committee. Where the value of an Other Stock-Based Award is based on the Spread Value, the grant price for such an Award (other than any Spin-off Awards) will not be less
than 100% of the Fair Market Value on the date of grant. 

  
 8 

	 	(iv)	Restricted Stock. Shares of Restricted Stock are shares of Common Stock that are awarded to a Participant and that during the Restricted Period may be forfeitable to
the Company upon such conditions as may be set forth in the applicable Award agreement. Except as provided in the applicable Award agreement, Restricted Stock may not be sold, assigned, transferred, pledged or otherwise encumbered during the
Restricted Period. Except as provided in the applicable Award agreement, a Participant shall have with respect to such Restricted Stock all the rights of a holder of Common Stock during the Restricted Period. 

 

	 	(v)	Restricted Stock Units and Deferred Stock Units. Restricted Stock Units and Deferred Stock Units represent the right to receive shares of Common Stock, cash, or both
(as determined by the Committee) upon satisfaction of such conditions as may be set forth in the applicable Award agreement. Except as provided in the applicable Award agreement, Restricted Stock Units and Deferred Stock Units may not be sold,
assigned, transferred, pledged or otherwise encumbered during the Restricted Period. Except as provided in the applicable Award agreement, a Participant shall have with respect to such Restricted Stock Units and Deferred Stock Units none of the
rights of a holder of Common Stock unless and until shares of Common Stock are actually delivered in satisfaction of the restrictions and other conditions of such Restricted Stock Units or Deferred Stock Units. 

 

	 	(vi)	Incentive Awards. Incentive Awards are performance-based Awards that are expressed in U.S. currency or Common Stock or any combination thereof. Incentive Awards shall
either be Annual Incentive Awards or Long-Term Incentive Awards. 

  

	(b)	Maximum Awards. Subject to the exercise of the Committee’s authority pursuant to Section 4: 

 

	 	(i)	The total number of shares of Common Stock subject to Stock Options and SARs awarded during any calendar year to any Participant (not including, for this purpose, any
Spin-off Awards) shall not exceed 3,000,000 shares. 

  

	 	(ii)	The total amount of any Annual Incentive Award awarded to any Participant with respect to any Performance Cycle, taking into account the cash and the Fair Market Value
of any Common Stock payable with respect to such Award, shall not exceed $10,000,000. 

  

	 	(iii)	 The total amount of any Long-Term Incentive Award awarded to any Participant with respect to any Performance Cycle (not including, for this

  
 9 

	 	
purpose, any Spin-off Awards) shall not exceed 400,000 shares of Common Stock multiplied by the number of years in the Performance Cycle or, in the case of Awards expressed in currency,
$8,000,000 multiplied by the number of years in the Performance Cycle. 

  

	 	(iv)	An amount not in excess of 1,000,000 shares of Common Stock may be issued or issuable to any Participant in a calendar year pursuant to Restricted Stock, Restricted
Stock Units, Deferred Stock Units, and Other Stock-Based Awards (not including, for this purpose, any Spin-off Awards). 

  

	 	(v)	The maximum Fair Market Value on the date of grant, as determined by the Committee, of Awards granted to any Non-Management Director in any calendar shall not exceed
$500,000 (not including, for this purpose, any Spin-off Awards). 

  

	(c)	Performance-Based Awards. Any Awards granted pursuant to the Plan may be in the form of performance-based Awards through the application of Performance Goals and
Performance Cycles. 

  

	(d)	Vesting. Awards granted under the Plan shall vest at such time or times as shall be determined by the Committee; provided, however, that no condition relating to the
vesting of an Award that is based upon Performance Goals shall be based on a Performance Cycle of less than one year, and no condition that is based upon continued employment or the passage of time alone shall provide for vesting of an Award more
rapidly than in installments over three years from the date the Award is made, except (i) upon the death, disability or retirement of the Participant, in each case as specified in the Award agreement, (ii) upon a Change in Control, as
specified in Section 6 of the Plan, (iii) for Stock Options and SARs, (iv) for any Award paid in cash, (v) for any Awards granted to Non-Management Directors, (vi) for the Spin-off Awards and (vii) for up to 3,600,000
(equal to 5% of authorized shares) shares of Common Stock that may be subject to Awards without any minimum vesting period. 

  

	Section 6.	Change in Control Provisions. 

  

	(a)	Impact of Event. Notwithstanding any other provision of the Plan to the contrary, in the event of a Change in Control (as defined below in Section 6(b)):

  

	 	(i)	If and to the extent that outstanding Awards, other than Incentive Awards, under the Plan (A) are assumed by the successor corporation (or affiliate thereto) or
(B) are replaced with equity awards that preserve the existing value of the Awards at the time of the Change in Control and provide for subsequent payout in accordance with a vesting schedule and Performance Goals, as applicable, that are the
same or more favorable to the Participants than the vesting schedule and Performance Goals applicable to the Awards, then all such Awards or such substitutes thereof shall remain outstanding and be governed by their respective terms and the
provisions of the Plan subject to Section 6(a)(iv) below. 

  
 10 

	 	(ii)	If and to the extent that outstanding Awards, other than Incentive Awards, under the Plan are not assumed or replaced in accordance with Section 6(a)(i) above,
then upon the Change in Control the following treatment (referred to as “Change-in-Control Treatment”) shall apply to such Awards: (A) outstanding Options and SARs shall immediately vest and become exercisable; and (B) the
restrictions and other conditions applicable to outstanding Restricted Stock, Restricted Stock Units, Deferred Stock Units and Other Stock-Based Awards, including vesting requirements, shall immediately lapse; and such Awards shall be free of all
restrictions and fully vested. 

  

	 	(iii)	If and to the extent that outstanding Awards under the Plan are not assumed or replaced in accordance with Section 6(a)(i) above, then in connection with the
application of the Change-in-Control Treatment set forth in Section 6(a)(ii) above, the Board may, in its sole discretion, provide for cancellation of such outstanding Awards at the time of the Change in Control in which case a payment of cash,
property or a combination thereof shall be made to each such Participant upon the consummation of the Change in Control that is determined by the Board in its sole discretion and that is at least equal to the excess (if any) of the value of the
consideration that would be received in such Change in Control by the holders of the securities of Kraft Foods Group, Inc. relating to such Awards over the exercise or purchase price (if any) for such Awards. 

 

	 	(iv)	If and to the extent that outstanding Awards are assumed or replaced in accordance with Section 6(a)(i) above and (A) other than with respect to a
Non-Management Director, a Participant’s employment with, or performance of services for, the Company is terminated by the Company for any reasons other than Cause or, by such Participant eligible to participate in the Kraft Foods Group, Inc.
Change in Control Plan for Key Executives, for Good Reason, in each case, within the two-year period commencing on the Change in Control, or (B) with respect to a Non-Management Director, such Non-Management Director’s service as a member
of the Board ceases for any reason within the one-year period commencing on the Change in Control, then, as of the date of such Participant’s termination, the Change-in-Control Treatment set forth in Section 6(a)(ii) above shall apply to
all assumed or replaced Awards of such Participant then outstanding. 

  

	 	(v)	 Outstanding Options or SARs that are assumed or replaced in accordance with Section 6(a)(i) may be exercised by the Participant in accordance with
the applicable terms and conditions of such Award as set forth in the 

  
 11 

	 	
applicable award agreement or elsewhere; provided, however, that Options or SARs that become exercisable in accordance with Section 6(a)(iv) may be exercised until the expiration of the
original full term of such Option or SAR notwithstanding the other original terms and conditions of such Award. 

  

	 	(vi)	Any Incentive Awards relating to Performance Cycles completed prior to the year in which the Change in Control occurs that have been earned but not paid shall become
immediately payable in cash upon the Change in Control. In addition, each Participant who has been awarded an Incentive Award for any current performance cycle shall be deemed to have earned a pro rata Incentive Award equal to the product of
(A) such Participant’s target award opportunity for such Performance Cycle, and (B) a fraction, the numerator of which is the number of full or partial months that have elapsed since the beginning of such Performance Cycle to the date
on which the Change in Control occurs, and the denominator of which is the total number of months in such Performance Cycle, and such amount shall become immediately payable in cash upon the Change in Control. 

 

	 	(vii)	Except as otherwise specified in an Award Agreement, any of the foregoing Change in Control provisions that change the timing of payment of an Award
shall not be applicable to an Award subject to Section 409A of the Code. For the avoidance of doubt, the foregoing is applicable to Awards issued before and existing on the date this amendment to the Plan is being made as well as to Awards
issued after such date. 

  

	(b)	Definition of Change in Control. “Change in Control” means the occurrence of any of the following events: 

 

	 	(i)	Acquisition of 20% or more of the outstanding voting securities of the Company by another entity or group; excluding, however, the following: 

 

	 	(A)	any acquisition by the Company or any of its Affiliates; 

  

	 	(B)	any acquisition by an employee benefit plan or related trust sponsored or maintained by the Company or any of its Affiliates; or 

 

	 	(C)	any acquisition pursuant to a merger or consolidation described in Section 6(b)(iii); 

 

	 	(ii)	During any consecutive 24 month period, persons who constitute the Board at the beginning of such period cease to constitute at least 50% of the Board; provided that
each new Board member who is approved by a majority of the directors who began such 24 month period shall be deemed to have been a member of the Board at the beginning of such 24 month period; 

  
 12 

	 	(iii)	The consummation of a merger or consolidation of the Company with another company, and the Company is not the surviving company; or, if after such transaction, the
other entity owns, directly or indirectly, 50% or more of the outstanding voting securities of the Company; excluding, however, a transaction pursuant to which all or substantially all of the individuals or entities who are the beneficial owners of
the outstanding voting securities of the Company immediately prior to such transaction will beneficially own, directly or indirectly, more than 50% of the combined voting power of the outstanding securities entitled to vote generally in the election
of directors (or similar persons) of the entity resulting from such transaction (including, without limitation, an entity which as a result of such transaction owns the Company either directly or indirectly) in substantially the same proportions
relative to each other as their ownership, immediately prior to such transaction, of the outstanding voting securities of the Company; or 

  

	 	(iv)	The consummation of a plan of complete liquidation of the Company or the sale or disposition of all or substantially all of the Company’s assets, other than a sale
or disposition pursuant to which all or substantially all of the individuals or entities who are the beneficial owners of the outstanding voting securities of the Company immediately prior to such transaction will beneficially own, directly or
indirectly, more than 50% of the combined voting power of the outstanding securities entitled to vote generally in the election of directors (or similar persons) of the entity purchasing or acquiring the Company’s assets in substantially the
same proportions relative to each other as their ownership, immediately prior to such transaction, of the outstanding voting securities of the Company. 

 For the avoidance of doubt, the separation of the Company from Kraft Foods Inc. shall not be considered a Change in Control. 

 

	Section 7.	Plan Amendment and Termination. 

  

	(a)	The Board may at any time and from time to time amend the Plan in whole or in part; provided, however, that if an amendment to the Plan (i) would materially
increase the benefits accruing to the Participants, (ii) would materially increase the number of securities which may be issued under the Plan, (iii) would materially modify the requirements for participation in the Plan or (iv) must
otherwise be approved by the shareholders of the Company in order to comply with applicable law or the rules of the NASDAQ Global Select Market or, if the shares of Common Stock are not traded on the NASDAQ Global Select Market, the principal
securities exchange or other national market system or automated quotation system upon which the shares of Common Stock are listed, quoted or traded, then, such amendment will be subject to shareholder approval and will not be effective unless and
until such approval has been obtained. 

  
 13 

	(b)	Except in connection with a corporate transaction or event described in Section 4(b) of the Plan, at any time when the exercise price or base price of a Stock
Option or SAR is above the Fair Market Value of a share, the terms of outstanding Options or SARs may not be amended to reduce the exercise price of outstanding Stock Options or the base price of outstanding SARs, or cancel outstanding Stock Options
or SARs in exchange for cash, other Awards or Stock Options or SARs with an exercise price or base price, as applicable, that is less than the exercise price of the original Stock Option or base price of the original SAR, as applicable, without
shareholder approval. 

  

	(c)	Subject to Section 7(b) hereof, the Board may amend the terms of any Award theretofore granted under the Plan prospectively or retroactively, but subject to
Section 4(b) of the Plan, no such amendment shall impair the rights of any Participant without his or her consent. The Board may, in its discretion, terminate the Plan at any time. Termination of the Plan will not affect the rights of
Participants or their successors under any Awards outstanding hereunder and not exercised in full on the date of termination. 

  

	Section 8.	Payments and Payment Deferrals. 

 Payment
of Awards may be in the form of cash, Common Stock, other Awards or combinations thereof as the Committee shall determine, and with such restrictions as it may impose. The Committee, either at the time of grant or by subsequent amendment, may
require or permit deferral of the payment of Awards under such rules and procedures as it may establish; provided, however, that any Stock Options, SARs, and similar Other Stock-Based Awards that are not otherwise subject to Section 409A of the
Code but would be subject to Section 409A of the Code if a deferral were permitted, shall not be subject to any deferral. It also may provide that deferred settlements include the payment or crediting of interest or other earnings on the
deferred amounts, or the payment or crediting of dividend equivalents where the deferred amounts are denominated in Common Stock equivalents. Any deferral and related terms and conditions shall comply with Section 409A of the Code and any
regulations or other guidance thereunder. 
  

	Section 9.	Dividends and Dividend Equivalents. 

 The
Committee may provide that any Awards under the Plan, other than Stock Options or SARs, earn dividends or dividend equivalents. Such dividends or dividend equivalents may be paid currently, except in the case of Incentive Awards in which any
applicable Performance Goals have not been achieved, or may be credited to a Participant’s Plan account. Any crediting of dividends or dividend equivalents may be subject to such restrictions and conditions as the Committee may establish,
including reinvestment in additional shares of Common Stock or Common Stock equivalents. 

  
 14 

	Section 10.	Transferability. 

 Except as provided in
the applicable Award agreement or otherwise required by law, Awards shall not be transferable or assignable other than by will or the laws of descent and distribution. In no event may any Award be transferred in exchange for consideration.

  

	Section 11.	Award Agreements. 

 Each Award under the
Plan shall be evidenced by a written agreement (which may be electronic and need not be signed by the recipient unless otherwise specified by the Committee) that, subject to Section 5(d) of the Plan, sets forth the terms, conditions and
limitations for each Award. Such terms may include, but are not limited to, the term of the Award, vesting and forfeiture provisions, and the provisions applicable in the event the Participant’s employment terminates. Subject to Section 7
of the Plan, the Committee may amend an Award agreement, provided that, except as set forth in any Award agreement or as necessary to comply with applicable law or avoid adverse tax consequences to some or all Participants, no such amendment may
materially and adversely affect an Award without the Participant’s consent. 
  

	Section 12.	Unfunded Status Plan. 

 It is presently
intended that the Plan constitute an “unfunded” plan for incentive and deferred compensation. The Committee may authorize the creation of trusts or other arrangements to meet the obligations created under the Plan to deliver Common Stock
or make payments; provided, however, that, unless the Committee otherwise determines, the existence of such trusts or other arrangements is consistent with the “unfunded” status of the Plan. 

 

	Section 13.	General Provisions. 

  

	(a)	The Committee may require each person acquiring shares of Common Stock pursuant to an Award to represent to and agree with the Company in writing that such person is
acquiring the shares without a view to the distribution thereof. The certificates for such shares may include any legend that the Committee deems appropriate to reflect any restrictions on transfer. 

All certificates for shares of Common Stock or other securities delivered under the Plan shall be subject to such stock transfer orders
and other restrictions as the Committee may deem advisable under the rules, regulations and other requirements of the Commission, any stock exchange upon which the Common Stock is then listed, and any applicable Federal, state or foreign securities
law, and the Committee may cause a legend or legends to be put on any such certificates to make appropriate reference to such restrictions. 

  
 15 

	(b)	Nothing contained in the Plan shall prevent the Company, or a subsidiary or an affiliate thereof, from adopting other or additional compensation arrangements for their
respective employees. 

  

	(c)	Neither the adoption of the Plan nor the granting of Awards under the Plan shall confer upon any employee any right to continued employment nor shall they interfere in
any way with the right of the Company, or a subsidiary or an affiliate thereof, to terminate the employment of any employee at any time. 

  

	(d)	No later than the date as of which an amount first becomes includible in the gross income of the Participant for income tax purposes with respect to any Award under the
Plan, the Participant shall pay to the Company, or make arrangements satisfactory to the Company regarding the payment of, any Federal, state, local or foreign taxes of any kind which are required by law or applicable regulation to be withheld with
respect to such amount. Unless otherwise determined by the Committee, withholding obligations arising from an Award may be settled with Common Stock, including Common Stock that is part of, or is received upon exercise or conversion of, the Award
that gives rise to the withholding requirement. In no event shall the Fair Market Value of the shares of Common Stock to be withheld and delivered pursuant to this Section 13(d) to satisfy applicable withholding taxes in connection with the
benefit exceed the minimum amount of taxes required to be withheld. The obligations of the Company under the Plan shall be conditional on such payment or arrangements, and the Company, its subsidiaries and its affiliates shall, to the extent
permitted by law, have the right to deduct any such taxes from any payment otherwise due to the Participant. The Committee may establish such procedures as it deems appropriate, including the making of irrevocable elections, for the settling of
withholding obligations with Common Stock. 

  

	(e)	The Plan and all Awards made and actions taken thereunder shall be governed by and construed in accordance with the laws of the Commonwealth of Virginia, excluding any
conflicts or choice of law rule or principle that might otherwise refer construction or interpretation of the Plan to the substantive law of another jurisdiction. Unless otherwise provided in an Award, recipients of an Award under the Plan are
deemed to submit to the exclusive jurisdiction and venue of the Federal or state courts of the Commonwealth of Virginia, to resolve any and all issues that may arise out of or relate to the Plan or any related Award. 

 

	(f)	All obligations of the Company under the Plan with respect to Awards granted hereunder shall be binding on any successor to the Company, whether the existence of such
successor is the result of a direct or indirect purchase, merger, consolidation, or otherwise, of all or substantially all of the business and/or assets of the Company. 

 

	(g)	 The Plan and all Awards made hereunder shall be interpreted, construed and operated to reflect the intent of the Company that all aspects of the Plan
and the 

  
 16 

	 	
Awards shall be interpreted either to be exempt from the provisions of Section 409A of the Code or, to the extent subject to Section 409A of the Code, comply with Section 409A of
the Code and any regulations and other guidance thereunder. This Plan may be amended at any time, without the consent of any party, to avoid the application of Section 409A of the Code in a particular circumstance or that is necessary or
desirable to satisfy any of the requirements under Section 409A of the Code, but the Company shall not be under any obligation to make any such amendment. Nothing in the Plan shall provide a basis for any person to take action against the
Company or any affiliate based on matters covered by Section 409A of the Code, including the tax treatment of any amount paid or Award made under the Plan, and neither the Company nor any of its affiliates shall under any circumstances
have any liability to any participant or his estate for any taxes, penalties or interest due on amounts paid or payable under the Plan, including taxes, penalties or interest imposed under Section 409A of the Code. 

 

	(h)	If any provision of the Plan is held invalid or unenforceable, the invalidity or unenforceability shall not affect the remaining parts of the Plan, and the Plan shall
be enforced and construed as if such provision had not been included. 

  

	(i)	The Company established the Plan effective August 1, 2012, upon approval of the Plan by Kraft Foods Inc. as the Company’s sole shareholder. No Awards shall be
made after August 1, 2022, provided that any Awards granted prior to that date may extend beyond it. 

  
 17

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