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                          REGISTRATION RIGHTS AGREEMENT

     This Registration Rights Agreement (this "AGREEMENT") is made as of August
6, 2001, by and among (i) Great Western Land and Recreation, Inc., a Delaware
corporation (the "COMPANY"), and (ii) Amortibanc Management, L.C., a Texas
limited liability company (the "INVESTOR"). The Company and the Investor are
sometimes referred to herein individually as a "PARTY" and collectively as the
"PARTIES."

     The Parties agree as follows:

SECTION 1. DEFINITIONS. For purposes of this Agreement, the following terms have
the indicated meanings:

     "COMMON STOCK" means the Company's Common Stock, $0.001 par value per
share.

     "DEMAND REGISTRATION" has the meaning set forth in Section 2.1 hereof.

     "HOLDER(S)" means the holder(s) of Registrable Securities.

     "REGISTER," "REGISTERED," and "REGISTRATION" refer to a registration
effected by preparing and filing a registration statement or similar document in
compliance with the Securities Act of 1933, as amended, or successor statute
(the "SECURITIES ACT"), and the declaration or ordering of effectiveness of such
registration statement or document.

     "REGISTRABLE SECURITIES" means (i) any Common Stock of the Company which
has been issued to the Investor pursuant to the Contribution Agreement dated the
date hereof among the Company, (ii) 14,827,175 shares of Common Stock issuable
upon exercise of the Warrant dated the date hereof issued to the Investor by the
Company, and (iii) any Common Stock issued or issuable with respect to such
Common Stock by way of a dividend, split, or in connection with a combination of
securities, recapitalization, merger, consolidation or other reorganization;
provided however, that with respect to any Registrable Securities, such
securities shall cease to be Registrable Securities when (i) a registration
statement registering such securities under the Securities Act has been declared
effective and such securities have been sold or otherwise transferred by the
holder thereof pursuant to such effective registration statement, (ii) such
securities are sold in compliance with paragraph (d) of Rule 145 or (iii) such
securities are sold to the public in accordance with Rule 144. For purposes of
this Agreement, a person shall be deemed to be a holder of Registrable
Securities whenever such person has the right to acquire such Registrable
Securities (upon conversion or exercise in connection with a transfer of
securities or otherwise, but disregarding any restrictions or limitations upon
the exercise of such right), whether or not such acquisition has actually been
effected.

SECTION 2. REGISTRATION RIGHTS.

     2.1  DEMAND REGISTRATIONS
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          (a)  REQUESTS FOR REGISTRATION. At any time following six months after
the closing of the transactions contemplated by the Merger Agreement dated as of
August 6, 2001 among the Company, GWLAR, Inc., GWLR, LLC and quepasa.com, inc.
(the "MERGER AGREEMENT"), one or more Holders may request registration under the
Securities Act of all or part of their Registrable Securities with an aggregate
fair market value of no less than $2,000,000 on Form S-1 or any similar
long-form registration ("LONG-FORM REGISTRATIONS") or on Form S-3 or any similar
short-form registration, if available ("SHORT-FORM REGISTRATIONS"). Within ten
days after receipt of any such request, the Company will give written notice of
such requested registration to all other Holders and will include in such
registration all Registrable Securities with respect to which the Company has
received written requests for inclusion therein within 20 days after the receipt
of the Company's notice. Only one Long-Form Registration and an unlimited number
of Short-Form Registrations may be demanded pursuant to this section (each, a
"DEMAND REGISTRATION"). A registration shall not be treated as a Demand
Registration unless the holders of Registrable Securities are able to include,
in accordance with the following provisions, at least 75% of the Registrable
Securities requested to be included in such registration and until (i) the
applicable registration statement under the Securities Act (the "REGISTRATION
STATEMENT") has been filed with the Securities and Exchange Commission (the
"SEC") with respect to such Demand Registration and been declared effective and
(ii) such Registration Statement shall have been maintained continuously
effective for a period of at least 120 days or such shorter period when all
Registrable Securities included therein have been sold thereunder in accordance
with the manner of distribution set forth in such registration statement. The
Company may postpone for up to six months the filing or the effectiveness (which
may include the withdrawal of an effective registration statement) of a
Registration Statement pursuant to this Section 2.1 if the Company's board of
directors reasonably determines in its good faith judgment that, because of the
existence of any proposal or plan by the Company or any of its subsidiaries to
engage in any acquisition or financing activity (other than in the ordinary
course of business) or the unavailability for reasons beyond the Company's
control of any required financial statements, or any other event or condition of
similar significance to the Company, it would be materially disadvantageous to
the Company for such a Registration Statement to be maintained effective, or to
be filed and become effective. The Company may include in a Demand Registration
any securities that are not Registrable Securities. If the holders of a majority
of the Registrable Securities sought to be registered in a Demand Registration
request that such Demand Registration be an underwritten offering, then the
Company shall select a nationally recognized underwriter or underwriters to
manage and administer such offering, such underwriter or underwriters, as the
case may be, to be subject to the reasonable approval of holders of a majority
of the Registrable Securities. If a Demand Registration is an underwritten
offering and the managing underwriter determines and advises in writing that the
inclusion of all the Registrable Securities and other securities proposed to be
included in the underwritten public offering would interfere with the successful
marketing of such Registrable Securities, then the number of such Registrable
Securities that the managing underwriter believes may be sold in such
underwritten public offering shall be allocated for inclusion in the
Registration Statement in the following order of priority: (i) Registrable
Securities being offered by the Holders, on a

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PRO RATA basis, based upon the number of Registrable Securities sought to be
registered by each such Holder; and (ii) other securities sought to be included
in the Demand Registration.

     2.2  PIGGYBACK REGISTRATION.

          (a)  GENERAL. In the event that the Company proposes to register any
of its securities under the Securities Act, whether on its own behalf or at the
request of any holder or holders of such securities entitled to so request, on
any form (other than Form S-4 or Form S-8) that would legally permit the
inclusion of Registrable Securities, the Company shall give the Holder written
notice thereof as soon as practicable but in no event less than 30 days prior to
the filing of such registration, and shall provide the Holder an opportunity to
include in such registration all Registrable Securities requested by the Holder
in writing to be included therein, subject to the limitations set forth in this
Section 2.2. If the Holder chooses to include in any such registration statement
all or any part of the Registrable Securities it holds, the Holder shall, within
10 days after the above-described notice from the Company so notify the Company
in writing. Such notice shall state the intended method of disposition of the
Registrable Securities by such Holder. If a Holder decides not to include all of
its Registrable Securities in any registration statement thereafter filed by the
Company, such Holder shall nevertheless continue to have the right to include
any Registrable Securities in any subsequent registration statement or
registration statements as may be filed by the Company with respect to offerings
of its securities, all upon the terms and conditions set forth herein.

          (b)  UNDERWRITING. If the registration statement under which the
Company gives notice under this Section 2.2 is for an underwritten offering, the
Company shall so advise the Holders of Registrable Securities. In such event,
the right of any such Holder to be included in a registration pursuant to this
Section 2.2 shall be conditioned upon such Holder's participation in such
underwriting and the inclusion of such Holder's Registrable Securities in the
underwriting to the extent provided herein. All Holders proposing to distribute
Registrable Securities through such underwriting shall enter into an
underwriting agreement in customary form with the underwriter or underwriters
selected for such underwriting by the Company. Notwithstanding any other
provision of this Agreement, the Company and its underwriters reserve the right
to reduce the number of shares that may be included in the underwriting based
upon a good faith determination that marketing factors require a limitation of
the number of shares to be underwritten. Upon such a determination, the Company
shall so advise all Holders of Registrable Securities that would otherwise be
registered and underwritten pursuant to this Agreement and the Company shall
allocated the number of shares of Registrable Securities requested to be
included in the registration in the following order of priority: (i) Registrable
Securities being offered by the Holders, on a PRO RATA basis, based upon the
number of Registrable Securities sought to be registered by each such Holder;
and (ii) other securities sought to be included in the Demand Registration. If
any Holder disapproves of the terms of any such underwriting, such Holder may
elect to withdraw therefrom by written notice to the Company and the
underwriter, delivered at least ten business days prior to the effective date of
the registration statement.

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     2.3  COSTS OF REGISTRATION. The Company shall bear the costs of each
registration in which any Holder participates pursuant to Sections 2.1 and 2.2,
including the reasonable fees and expenses of one firm of counsel for the
participating Holder, but excluding any underwriting discounts or commissions on
the sale of Registrable Securities. The Company's liability for the one special
counsel shall be not exceed $15,000 per registration, including registrations
that for any reason do not become effective and regardless of whether any
Registrable Securities are sold or not.

     2.4  HOLDBACKS.

          (a)  The Holder agrees, upon request by the Company in connection with
any underwritten public offering, to execute a customary "holdback" agreement in
the form requested by the managing underwriter for such offering, for a period
not to exceed 180 days following the effective date of the registration
statement.

          (b)  Subject to the last sentence of this Section 2.4(b), each Holder
agrees not to effect any public sale or distribution of equity securities of the
Company, or any securities convertible into or exchangeable or exercisable for
such securities, during the ten days prior to and 75 day period beginning on the
effective date of any underwritten public offering of Common Stock for the
account of the Company or for the account of others, in each case which is not
in violation of Section 2.4(b) below (except as part of such underwritten
registration, if permitted by Section 2.2 or otherwise permitted), unless the
underwriters managing the registered public offering otherwise agree and such
sale or distribution otherwise complies with Regulation M of the Securities
Exchange Act.

          (c)  The Company agrees not to file or cause to be effected any
registration of or effect any public sale or distribution of its equity
securities, or any securities convertible into or exchangeable or exercisable
for such securities, whether for its own account or for the account of others,
during the ten days prior to and the 75 day period beginning on the effective
date of any underwritten Demand Registration or any underwritten Piggyback
Registration (except as part of such underwritten registration, if otherwise
permitted, or pursuant to registration on Form S-4 (but not with respect to
resales), Form S-8 or any successor form), unless the underwriters managing the
registered public offering otherwise agree.

          (d)  Notwithstanding the foregoing, neither the Holders nor the
Company will be subject to the foregoing holdbacks for any period or periods in
the aggregate that are in excess of 150 days during any 365 day period.

     2.5  TERMINATION OF REGISTRATION RIGHTS. All registration rights granted
under Sections 2.1 and 2.2 shall terminate and be of no further force and effect
twelve years after the date of the closing of the transactions contemplated by
the Merger Agreement.

     2.6  TRANSFERABILITY OF REGISTRATION RIGHTS. The rights to cause the
Company to register Registrable Securities pursuant to this Section 2 may be
transferred by a Holder to a transferee that holds at least 25% of the
Registrable Securities; PROVIDED HOWEVER, that (i) the transferor shall, within
10 days after such transfer, furnish to the Company a written notice of the

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name and address of such transferee or assignee and the securities with respect
to which such registration rights are being transferred or assigned, and (ii)
such transferee shall agree to be subject to all restrictions set forth in this
Agreement.

     2.7  REPORTS UNDER SECURITIES EXCHANGE ACT OF 1934. With a view to making
available to the Holder the benefits of Rule 144 promulgated under the
Securities Act and any other rule or regulation of the SEC that may at any time
permit the Holder to sell securities of the Company to the public pursuant to a
registration on Form S-3 or without registration, the Company agrees to:

          (a)  make and keep public information available, as those terms are
understood and defined in SEC Rule 144, at all times after the effective date of
the first registration statement filed by the Company for the offering of its
securities to the general public so long as the Company remains subject to the
periodic reporting requirements under Sections 13 or 15(d) of the Exchange Act;

          (b)  file with the SEC in a timely manner all reports and other
documents required of the Company under the Securities Act and the Exchange Act;
and

          (c)  furnish to any Holder, so long as accurate and so long as the
Investor owns any Registrable Securities, forthwith upon request (i) a written
statement by the Company that it has complied with the reporting requirements of
SEC Rule 144 (at any time after 90 days after the effective date of the first
registration statement filed by the Company), the Securities Act and the
Exchange Act (at any time after it has become subject to such reporting
requirements), or that it qualifies as a registrant whose securities may be
resold pursuant to Form S-3 (or any successor form that provides for short-form
registration) (at any time after it so qualifies), (ii) a copy of the most
recent annual or quarterly report of the Company and such other reports and
documents so filed by the Company, and (iii) such other information as may be
reasonably requested in availing the Investor of any rule or regulation of the
SEC which permits the selling of any such securities without registration or
pursuant to such form.

SECTION 3. OBLIGATIONS OF THE COMPANY.

     In connection with the registration of the Registrable Securities, the
Company shall have the following obligations:

     3.1  The Company shall prepare and file with the SEC such amendments
(including post-effective amendments) and supplements to a Registration
Statement and the prospectus used in connection with the Registration Statement
as may be necessary to keep the Registration Statement effective at all times
required for such Registration Statement under this Agreement, and, during such
period, comply with the provisions of the Securities Act with respect to the
disposition of all Registrable Securities of the Company covered by the
Registration Statement until the termination of said period.

     3.2  The Company shall furnish to each Holder whose Registrable Securities
are included in the Registration Statement and its legal counsel (a) promptly
after the same is prepared and publicly distributed, filed with the SEC, or
received by the Company, one copy of the Registration Statement and any
amendment thereto, each preliminary prospectus and

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prospectus and each amendment or supplement thereto, and, in the case of a
Registration Statement referred to in Section 2.1 or 2.2 each letter written by
or on behalf of the Company to the SEC or the staff of the SEC, and each item of
correspondence from the SEC or the staff of the SEC, in each case relating to
such Registration Statement (other than any portion, if any, thereof which
contains information for which the Company has sought confidential treatment),
and (b) such number of copies of a prospectus, including a preliminary
prospectus, and all amendments and supplements thereto and such other documents
as such Holder may reasonably request in order to facilitate the disposition of
the Registrable Securities covered by the Registration Statement that are owned
(or to be owned) by such Holder. All correspondence to or from the SEC or its
staff shall, subject to applicable law and legal process, be kept confidential
by the Holders.

     3.3  The Company shall use reasonable efforts to (a) register and qualify
the Registrable Securities covered by the Registration Statement under
securities laws of such jurisdictions in the United States as each Holder who
holds (or has the right to hold) Registrable Securities being offered reasonably
requests, (b) prepare and file in those jurisdictions such amendments (including
post-effective amendments) and supplements to such registrations and
qualifications as may be necessary to maintain the effectiveness thereof during
the Registration Period, (c) take such other actions as may be necessary to
maintain such registrations and qualifications in effect at all times during the
Registration Period, and (d) take all other actions reasonably necessary or
advisable to qualify the Registrable Securities for sale in such jurisdictions;
provided, however, that the Company shall not be required in connection
therewith or as a condition thereto to (i) qualify to do business in any
jurisdiction where it would not otherwise be required to qualify but for this
Section 3.4, (ii) subject itself to general taxation in any such jurisdiction,
(iii) file a general consent to service of process in any such jurisdiction,
(iv) provide any undertakings that cause the Company material expense or burden,
or (v) make any change in its charter or by-laws, which in each case the board
of directors of the Company determines to be contrary to the best interests of
the Company and its stockholders.

     3.4  In the event of any underwritten public offering, the Company shall
enter into and perform its obligations under an underwriting agreement, in usual
and customary form, including, without limitation, customary indemnification and
contribution obligations, with the underwriters of such offering.

     3.5  As soon as practicable after becoming aware of such event, the Company
shall notify each Holder of the happening of any event, of which the Company has
knowledge, as a result of which the prospectus included in the Registration
Statement, as then in effect, includes an untrue statement of a material fact or
omits to state a material fact required to be stated therein or necessary to
make the statements therein not misleading, and use its best efforts as soon as
practicable to prepare a supplement or amendment to (and, in the event of an
amendment, obtain the effectiveness thereof) the Registration Statement to
correct such untrue statement or omission, and deliver such number of copies of
such supplement or amendment to each Holder as such Holder may reasonably
request.

     3.7  The Company shall use its best efforts to prevent the issuance of any
stop order or other suspension of effectiveness of a Registration Statement and,
if such an order is issued, to

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obtain the withdrawal of such order at the earliest practicable time and to
notify each Holder who holds Registrable Securities being sold (and, in the
event of an underwritten offering, the managing underwriters) of the issuance of
such order and the resolution thereof.

     3.8  The Company shall permit a single firm of counsel designated by the
Holders to review the Registration Statement and all amendments and supplements
thereto a reasonable period of time prior to their filing with the SEC, and not
file any document in a form to which such counsel reasonably and timely objects.

     3.9  The Company shall make generally available to its security holders as
soon as practical an earnings statement (in form complying with the provisions
of Rule 158 under the Securities Act) covering a 12 month period beginning not
later than the first day of the Company's fiscal quarter next following the
effective date (as defined in said Rule 158) of the Registration Statement.

     3.10 At the request of any Holder, use its best efforts to furnish, on the
date that such Registrable Securities are delivered to the underwriters for
sale, if such securities are being sold through underwriters, (i) an opinion,
dated as of such date, of the counsel representing the Company for the purposes
of such registration, in form and substance as is customarily given to
underwriters in an underwritten public offering, addressed to the underwriters,
if any, or in the event there is no underwriter, to the selling shareholders,
and (ii) a letter dated as of such date, from the independent certified public
accountants of the Company, in form and substance as is customarily given by
independent certified public accountants to underwriters in an underwritten
public offering addressed to the underwriters.

     3.11 The Company shall make available for inspection by (i) one Holder who
or which has been designated by a majority in interest of the Holders whose
Registrable Securities are to be included in the applicable Registration
Statement as their representative, (ii) any underwriter participating in any
disposition pursuant to the Registration Statement, (iii) one firm of attorneys
and one firm of accountants retained by the Holders, and (iv) one firm of
attorneys retained by all such underwriters (collectively, the "Inspectors") all
pertinent financial and other records, and pertinent corporate documents and
properties of the Company (collectively, the "Records"), as shall be reasonably
requested by any of the foregoing and cause the Company's officers, directors
and employees to supply all information which any Inspector may reasonably
request; provided, however, that each Inspector shall hold in confidence and
shall not make any disclosure (except to a Holder) of any Record or other
information which the Company determines in good faith to be confidential, and
of which determination the Inspectors are so notified in writing, unless (a) the
disclosure of such Records is necessary to avoid or correct a material
misstatement or omission in any Registration Statement (in which event the
Company shall promptly make appropriate public disclosure thereof unless such
misstatement or omission relates to events set forth in the last sentence of
Section 2.1 which would allow the Company to postpone the filing or
effectiveness of a Registration Statement in which event the Inspectors will be
so notified and public disclosure of such misstatement or omission will occur as
soon as practicable but no later than six months from the date the Inspectors
are so notified)), (b) the release of such Records is ordered pursuant to a
subpoena or other order from a court or government body of competent
jurisdiction, or is otherwise required by applicable law or legal

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process or (c) the information in such Records has been made generally available
to the public other than by disclosure in violation of this or any other
agreement (to the knowledge of the relevant Person). The Company shall not be
required to disclose any confidential information in such Records to any
Inspector until such Inspector shall have entered into confidentiality
agreements (in form and reasonable substance satisfactory to the Company) with
the Company with respect thereto, substantially in the form of this Section
3.11. Each Holder agrees that it shall, upon learning that disclosure of such
Records are sought in or by a court or governmental body of competent
jurisdiction or through other means, give prompt notice to the Company and allow
the Company, at its expense, to undertake appropriate action to prevent
disclosure of, or to obtain a protective order for, the Records deemed
confidential. Nothing in this Section 3.11 shall be deemed to limit a Holder's
ability to sell Registrable Securities in a manner which is consistent with
applicable laws and regulations.

     3.12 The Company shall hold in confidence and not make any disclosure of
information concerning a Holder provided to the Company unless (a) disclosure of
such information is necessary to comply with federal or state securities laws,
(b) the disclosure of such information is necessary to avoid or correct a
material misstatement or omission in any Registration Statement, (c) the release
of such information is ordered pursuant to a subpoena or other order from a
court or governmental body of competent jurisdiction or is otherwise required by
applicable law or legal process, (d) such information has been made generally
available to the public other than by disclosure in violation of this or any
other agreement (to the knowledge of the Company), or (e) such Holder consents
to the form and content of any such disclosure. The Company agrees that it
shall, upon learning that disclosure of such information concerning a Holder is
sought in or by a court or governmental body of competent jurisdiction or
through other means, give prompt notice to such Holder prior to making such
disclosure, and allow the Holder, at its expense, to undertake appropriate
action to prevent disclosure of, or to obtain a protective order for, such
information.

     3.13 The Company shall cooperate with the Holders who hold Registrable
Securities being offered and the managing underwriter or underwriters, if any,
to facilitate the timely preparation and delivery of certificates (not bearing
any restrictive legends) representing Registrable Securities to be offered
pursuant to the Registration Statement and enable such certificates to be in
such denominations or amounts, as the case may be, as the managing underwriter
or underwriters, if any, or the Holders may reasonably request and registered in
such names as the managing underwriter or underwriters, if any, or the Holders
may request.

     3.14 At the request of any Holder, the Company shall promptly prepare and
file with the SEC such amendments (including post-effective amendments) and
supplements to a Registration Statement and the prospectus used in connection
with the Registration Statement as may be necessary in order to change the
description of the plan of distribution set forth in such Registration
Statement.

     3.15 The Company shall comply with all applicable laws related to the
applicable Registration Statement and offering and sale of securities and all
applicable rules and regulations of governmental authorities in connection
therewith (including, without limitation, the Securities Act and the Securities

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Exchange Act of 1934, as amended, and the rules and regulations promulgated by
the SEC).

     3.16 The Company shall take all such other actions as any Holder or the
underwriters, if any, reasonably request in order to expedite or facilitate the
disposition of such Registrable Securities.

SECTION 4. OBLIGATIONS OF THE HOLDERS.

     In connection with the registration of the Registrable Securities, a Holder
shall have the following obligations:

     4.1  Such Holder shall furnish to the Company such information regarding
itself, the Registrable Securities held by it and the intended method of
disposition of the Registrable Securities held by it as shall be reasonably
required to effect the registration of such Registrable Securities and shall
execute such documents in connection with such registration as the Company may
reasonably request. At least 10 business days prior to the first anticipated
filing date of the Registration Statement, the Company shall notify each Holder
of the information the Company requires from each such Holder.

     4.2  Each Holder, by such Holder's acceptance of the Registrable
Securities, agrees to cooperate with the Company as reasonably requested by the
Company in connection with the preparation and filing of the Registration
Statements hereunder, unless such Holder has notified the Company in writing of
such Holder's election to exclude all of such Holder's Registrable Securities
from the applicable Registration Statement.

     4.3  Each Holder whose Registrable Securities are included in a
Registration Statement understands that the Securities Act may require delivery
of a prospectus relating thereto in connection with any sale thereof pursuant to
such Registration Statement, and each such Holder shall comply with the
applicable prospectus delivery requirements of the Securities Act in connection
with any such sale.

     4.4  Each Holder agrees to notify the Company promptly, but in any event
within five business days after the date on which all Registrable Securities
covered by a Registration Statement that are owned by such Holder have been sold
by such Holder, if such date is prior to the expiration of the Registration
Period, so that the Company may comply with its obligation to terminate such
Registration Statement in accordance with Item 512(a)(3) of Regulation S-K.

     4.5  Each Holder agrees that, upon receipt of written notice from the
Company of the happening of any event of the kind described in Section 3.6, such
Holder will immediately discontinue disposition of Registrable Securities
pursuant to the Registration Statement covering such Registrable Securities
until such Holder's receipt of the copies of the supplemented or amended
prospectus contemplated by Section 3.6 and, if so directed by the Company, such
Holder shall deliver to the Company (at the expense of the Company) or destroy
(and deliver to the Company a certificate of destruction) all copies in such
Holder's possession (other than a limited number of permanent file copies), of
the prospectus covering such Registrable Securities current at the time of
receipt of such notice.

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     4.6  No Holder may participate in any underwritten distribution pursuant to
a Registration Statement under Sections 2.1 or 2.2 unless such Holder (a) agrees
to sell such Holder's Registrable Securities on the basis provided in any
underwriting arrangements in usual and customary form entered into by the
Company, (b) completes and executes all questionnaires, powers of attorney,
indemnities, underwriting agreements and other documents reasonably required
under the terms of such underwriting arrangements, and (c) agrees to pay its pro
rata share of all underwriting discounts and commissions and any expenses in
excess of those payable by the Company pursuant to Section 2.3.

SECTION 5. INDEMNIFICATION.

     In the event any Registrable Securities are included in a Registration
Statement under this Agreement:

     5.1  The Company agrees to indemnify, to the fullest extent permitted by
law, each holder of Registrable Securities, its officers, directors, employees,
trustees, beneficiaries, partners, attorneys and agents and each Person who
controls (within the meaning of the Securities Act) such holder or such an other
indemnified Person against all losses, claims, damages, liabilities and expenses
caused by any untrue or alleged untrue statement of material fact contained in
any registration statement, prospectus or preliminary prospectus or any
amendment thereof or supplement thereto or any omission or alleged omission of a
material fact required to be stated therein or a fact necessary to make the
statements therein not misleading, except insofar as the same are caused by and
contained in any information furnished in writing to the Company by such holder
expressly for use therein. In connection with an underwritten offering and
without limiting any of the Company's other obligations under this Agreement,
the Company shall indemnify such underwriters, their officers, directors,
employees and agents and each Person who controls (within the meaning of the
Securities Act) such underwriters or such other indemnified Person to the same
extent as provided above with respect to the indemnification of the holders of
Registrable Securities. Notwithstanding anything to the contrary contained
herein, the indemnification agreement contained in this Section 6.1, as it
pertains to any preliminary or final prospectus, shall not inure to the benefit
of any indemnified Person if the untrue statement or omission of material fact
contained in the preliminary or final prospectus was corrected on a timely basis
in the prospectus, as then amended or supplemented, if such corrected prospectus
was timely made available by the Company pursuant to Section 3.3 hereof, and the
indemnified Person was promptly advised in writing not to use the incorrect
prospectus prior to the use giving rise to a violation and such indemnified
Person, notwithstanding such advice, used such incorrect prospectus.

     5.2  In connection with any Registration Statement in which a Holder is
participating, each such Holder will furnish to the Company in writing
information regarding such Holder's ownership of Registrable Securities and its
intended method of distribution thereof and, to the extent permitted by law,
shall indemnify the Company, its directors, officers, employees and agents and
each Person who controls (within the meaning of the Securities Act) the Company
or such other indemnified Person against any losses, claims, damages,
liabilities and expenses (including with respect to any claim for
indemnification hereunder asserted by any other indemnified Person) resulting
from any untrue or alleged untrue statement of material fact

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contained in the registration statement, prospectus or preliminary prospectus or
any amendment thereof or supplement thereto or any omission or alleged omission
of a material fact required to be stated therein or necessary to make the
statements therein not misleading, but only to the extent that such untrue
statement or omission is caused by and contained in such information so
furnished in writing by such Holder; provided that the obligation to indemnify
will be several, not joint and several, among Holders and the liability of each
such Holder will be in proportion to and limited to the net amount received by
such Holder from the sale of Registrable Securities pursuant to such
registration statement.

     5.3  Any Person entitled to indemnification hereunder shall give prompt
written notice to the indemnifying party of any claim with respect to which its
seeks indemnification; provided, however, the failure to give such notice shall
not release the indemnifying party from its obligation under this Section 5,
except to the extent that the indemnifying party has been materially prejudiced
by such failure to provide such notice.

     5.4  In any case in which any such action is brought against any
indemnified party, and it notifies an indemnifying party of the commencement
thereof, the indemnifying party will be entitled to participate therein, and, to
the extent that it may wish, jointly with any other indemnifying party similarly
notified, to assume the defense thereof, with counsel reasonably satisfactory to
such indemnified party, and after notice from the indemnifying party to such
indemnified party of its election so to assume the defense thereof, the
indemnifying party will not (so long as it shall continue to have the right to
defend, contest, litigate and settle the matter in question in accordance with
this paragraph) be liable to such indemnified party hereunder for any legal or
other expense subsequently incurred by such indemnified party in connection with
the defense thereof other than reasonable costs of investigation, supervision
and monitoring (unless such indemnified party reasonably objects to such
assumption on the grounds that there may be defenses available to it which are
different from or in addition to the defenses available to such indemnifying
party, in which event the indemnified party shall be reimbursed by the
indemnifying party for the expenses incurred in connection with retaining
separate legal counsel). An indemnifying party shall not be liable for any
settlement of an action or claim effected without its consent. The indemnifying
party shall lose its right to defend, contest, litigate and settle a matter if
it shall fail to diligently contest such matter (except to the extent settled in
accordance with the next following sentence). No matter shall be settled by an
indemnifying party without the consent of the indemnified party (which consent
shall not be unreasonably withheld).

     5.5  The indemnification provided for under this Agreement shall remain in
full force and effect regardless of any investigation made by or on behalf of
the indemnified Person and will survive the transfer of the Registrable
Securities.

SECTION 6. MISCELLANEOUS.

     6.1  ENFORCEABILITY/SEVERABILITY. If any provision of this Agreement is
held to be invalid, illegal or unenforceable in any respect under any applicable
law or rule in any jurisdiction, such invalidity, illegality or unenforceability
shall not affect any other provision or any other jurisdiction, but this
Agreement shall be reformed, construed and enforced in such

                                       11
<Page>

jurisdiction as if such invalid, illegal or unenforceable provision had never
been contained herein.

     6.2  REMEDIES. The Parties shall be entitled to enforce their rights under
this Agreement specifically or to recover damages by reason of any breach of any
provision of this Agreement and to exercise all other rights existing in their
favor. The Parties agree and acknowledge that money damages may not be an
adequate remedy for any breach of the provisions of this Agreement and that the
Company or the Holder may in its sole discretion apply to any court of law or
equity of competent jurisdiction for specific performance and/or injunctive
relief (without posting a bond or other security) in order to enforce or prevent
any violation of the provisions of this Agreement.

     6.3  ENTIRE AGREEMENT; SUCCESSORS AND ASSIGNS. Except as otherwise
expressly set forth herein, this document embodies the complete agreement and
understanding among the Parties with respect to the subject matter hereof and
supersedes and preempts any prior understandings, agreements or representations
by or among the Parties, written or oral, which may have related to the subject
matter hereof in any way. Subject to the exceptions specifically set forth in
this Agreement, the terms and conditions of this Agreement shall inure to the
benefit of and be binding upon the respective executors, administrators, heirs,
successors and assigns of the Parties.

     6.4  GOVERNING LAW. This Agreement shall be governed by and construed in
accordance with the laws of the State of Delaware, without giving effect to
conflicts of laws principles.

     6.5  COUNTERPARTS. This Agreement may be executed in counterparts, each of
which shall be an original, and all of which taken together constitute one and
the same instrument.

     6.6  HEADINGS. The section headings of this Agreement are inserted for
convenience only and do not constitute a part of this Agreement.

     6.7  NOTICES. All notices, demands, requests and other communications to
any party hereunder shall be in writing, shall be given to the Company at the
address set forth below and to the Investor subject to this Agreement at such
addresses as set forth on Schedule A attached hereto or at such other address as
shall be furnished by any party by like notice to the others. Each such notice,
request or other communication shall be deemed to have been duly given (i) as of
the date of delivery, if delivered personally, (ii) upon the next business day
when delivered during normal business hours to a recognized overnight courier
service, such as Federal Express for next business day delivery, or (iii) on the
business day of receipt if sent by facsimile (with confirmation of receipt).

     The Company's address is:

               c/o Amortibanc Management, L.C.
               5115 N. Scottsdale Rd., Suite 101
               Scottsdale, AZ 85250

                                       12
<Page>

               Attn: Jay Torok
               Fax: (480) 949-6007

     6.8  AMENDMENT AND WAIVER. Except as otherwise provided herein, no
amendment or waiver of any provision of this Agreement shall be effective
against the Company or any the Investor unless such amendment or waiver is
approved in writing by the Company and Holders of a majority of the Registrable
Securities. The failure of any party to enforce any provision of this Agreement
shall not be construed as a waiver of such provision and shall not affect the
right of such party thereafter to enforce each provision of this Agreement in
accordance with its terms.

                  [Remainder of page left blank intentionally]

                                       13
<Page>

     IN WITNESS WHEREOF, the Parties have executed this Agreement as of the date
first above written.

                                        GREAT WESTERN LAND AND RECREATION, INC.

                                        By:
                                            ---------------------------------
                                            Jay N. Torok
                                            President

                                        INVESTOR:

                                        AMORTIBANC MANAGEMENT, L.C.

                                        By:
                                            ---------------------------------
                                            Jay N. Torok
                                            President

                                       14
<Page>

                                   SCHEDULE A

                               INVESTOR'S ADDRESS

c/o Amortibanc Management, L.C.
5115 N. Scottsdale Rd., Suite 101
Scottsdale, AZ 85250
Attn: Jay Torok
Fax: (480) 949-6007

                                       15<Page>

                                                                    Exhibit 10.1

                          APAC CUSTOMER SERVICES, INC.
                            MANAGEMENT INCENTIVE PLAN

                            (AS AMENDED AND RESTATED
                             EFFECTIVE JULY 2, 2001)

<Page>

                                TABLE OF CONTENTS

                                                                            PAGE

SECTION 1 ESTABLISHMENT OF THE PLAN.......................................... 1
SECTION 2 DEFINITIONS........................................................ 1
         2.1      Semi-Annual Incentive Award................................ 1
         2.2      Base Salary................................................ 1
         2.3      Board...................................................... 1
         2.4      Cause...................................................... 1
         2.5      Change in Control.......................................... 1
         2.6      Code....................................................... 2
         2.7      Committee.................................................. 2
         2.8      Company.................................................... 2
         2.9      Disability................................................. 2
         2.10     Eligible Individual........................................ 2
         2.11     Employment Agreement....................................... 3
         2.12     Good Reason................................................ 3
         2.13     Participant................................................ 3
         2.14     Performance Goals.......................................... 3
         2.15     Plan....................................................... 3
         2.16     Plan Period................................................ 3
         2.17     Retirement................................................. 4

SECTION 3 ELIGIBILITY AND PARTICIPATION...................................... 4
         3.1      General.................................................... 4
         3.2      Partial Period Participation............................... 4
         3.3      No Right to Participate.................................... 4

SECTION 4 SEMI-ANNUAL INCENTIVE OPPORTUNITY.................................. 4
         4.1      Performance Goals.......................................... 4
         4.2      Semi-Annual Incentive Awards............................... 5

SECTION 5 PAYMENT OF SEMI-ANNUAL INCENTIVE AWARD............................. 6
         5.1      Form and Timing of Payment................................. 6
         5.2      Payment of Partial Awards.................................. 6

SECTION 6 TERMINATION OF EMPLOYMENT.......................................... 6
         6.1      Termination for Cause...................................... 6
         6.2      Termination by Death, Disability or Retirement............. 6
         6.3      Other Termination.......................................... 6
         6.4      Change in Control Termination.............................. 7

SECTION 7 RIGHTS OF PARTICIPANTS............................................. 7
         7.1      No Employment Rights....................................... 7
         7.2      Nontransferability......................................... 7

                                       i

<Page>

SECTION 8 ADMINISTRATION..................................................... 7

SECTION 9 AMENDMENT AND MODIFICATION......................................... 8

SECTION 10 MISCELLANEOUS..................................................... 8
         10.1     Governing Law.............................................. 8
         10.2     Withholding Taxes.......................................... 8
         10.3     Costs of the Plan.......................................... 8
         10.4     Unsecured General Creditor................................. 8
         10.5     Entire Agreement........................................... 8
         10.6     Limitations of Liability................................... 9
         10.7     Successors................................................. 9
         10.8     Gender and Number.......................................... 9
         10.9     Headings................................................... 9
         10.10  Severability................................................. 9

                                       ii

<Page>

                                  EXHIBIT 10.1

                          APAC CUSTOMER SERVICES, INC.
                            MANAGEMENT INCENTIVE PLAN
                (AS AMENDED AND RESTATED EFFECTIVE JULY 2, 2001)

                                   SECTION 1
                            ESTABLISHMENT OF THE PLAN

     APAC Customer Services, Inc. (the "Company") established the APAC Customer
Services, Inc. Management Incentive Plan effective as of January 3, 2000, and
revised it effective January 1, 2001 (the "Plan"), to reward certain eligible
employees of the Company who help achieve the Company's performance goals for
the third and fourth quarters of 2001 ("Plan Period") and, in some cases,
specified individual goals. The Company hereby amends and restates the Plan, as
set forth herein, effective July 2, 2001.

                                    SECTION 2
                                   DEFINITIONS

     2.1 SEMI-ANNUAL INCENTIVE AWARD means the actual bonus earned during a Plan
Period by a Participant, as determined by the Committee at or after the end of
the Plan Period. A Participant's Semi-Annual Incentive Award shall be stated as
a percentage of the Participant's Base Salary.

     2.2 BASE SALARY means the annual base pay rate in effect at the end of the
Plan Period.

     2.3 BOARD means the Board of Directors of the Company.

     2.4 CAUSE means:

     (a) Gross negligence or gross misconduct in the performance of the
Participant's employment duties;

     (b) Willful disobedience of the lawful directions received from the Company
or from the person to whom the Participant directly reports or of established
policies of the Company; or

     (c) Commission of a crime involving fraud or moral turpitude that can
reasonably be expected to have an adverse effect on the business, reputation or
financial situation of the Company.

     2.5 CHANGE IN CONTROL means any of the following events:

     (a) A tender offer shall be made and consummated for the ownership of more
than 50% of the outstanding voting securities of the Employer;

     (b) The Employer shall be merged or consolidated with another corporation
and as a result of such merger or consolidation less than 50% of the outstanding
voting securities of the

<Page>

surviving or resulting corporation shall be owned in the aggregate by the former
shareholders of the Employer, as the same shall have existed immediately prior
to such merger or consolidation;

     (c) The Employer shall sell all or substantially all of its assets to
another corporation which is not a wholly-owned subsidiary or affiliate;

     (d) As the result of, or in connection with, any contested election for the
Board of Directors of the Employer, or any tender or exchange offer, merger or
business combination or sale of assets, or any combination of the foregoing (a
"Transaction"), the persons who were Directors of the Employer before the
Transaction shall cease to constitute a majority of the Board of Directors of
the Employer, or any successor thereto; or

     (e) A person, within the meaning of Section 3(a)(9) or of Section 13(d)(3)
(as in effect on the date hereof) of the Securities and Exchange Act of 1934
("Exchange Act"), other than any employee benefit plan then maintained by the
Employer, shall acquire more than 50% of the outstanding voting securities of
the Employer (whether, directly, indirectly, beneficially or of record). For
purposes hereof, ownership of voting securities shall take into account and
shall include ownership as determined by applying the provisions of Rule
13d-3(d)(1)(i) (as in effect on the date hereof) pursuant to the Exchange Act.

     Notwithstanding the foregoing, (i) a Change in Control will not occur for
purposes of this Agreement merely due to the death of Theodore G. Schwartz, or
as a result of the acquisition by Theodore G. Schwartz, alone or with one or
more affiliates or associates, as defined in the Exchange Act, of securities of
the Employer, as part of a going-private transaction or otherwise, unless Mr.
Schwartz or his affiliates, associates, family members or trusts for the benefit
of family members (collectively, the "Schwartz Entities") do not control,
directly or indirectly, at least twenty-seven percent (27%) of the resulting
entity, and (ii) if the Schwartz Entities control, directly or indirectly, less
than twenty-seven (27%) percent of the Employer's voting securities while it is
a public company, then "33-1/3%" shall be substituted for "50%" in clauses (a)
and (e) of this Section 2.5, and "66-2/3%" shall be substituted for "50%" in
clause (b) of this Section 2.5.

     2.6 CODE means the Internal Revenue Code of 1986, as amended. References to
a Section of the Code shall include references to any temporary or final
regulation related to such Section or any successor to such Section or
regulation.

     2.7 COMMITTEE means the Compensation Committee of the Board designated to
administer the Plan in accordance with Section 8.

     2.8 COMPANY means APAC Customer Services, Inc., an Illinois corporation,
and any successor thereto.

     2.9 DISABILITY means, to the extent such term is not defined in an
Employment Agreement, if any, a physical or mental condition that entitles the
Participant to benefits under the Company-sponsored long term disability plan
covering the Participant.

     2.10 ELIGIBLE INDIVIDUAL means one of the personnel of the Company
designated as such by the Committee.

                                       2
<Page>

     2.11 EMPLOYMENT AGREEMENT means one or more written agreements entered into
by the Participant and the Employer covering the terms and conditions of the
Participant's employment with the Company, including written agreements covering
the terms and conditions of severance payable, if any, upon a termination of the
Participant's employment.

     2.12 GOOD REASON means, after notice by the Participant to the Company and
a fifteen (15) day opportunity by the Company to cure (during which it does not
cure the condition),

     (a) The Participant's principal place of work (not including regular
business travel) is relocated by more than fifty (50) miles;

     (b) The Participant's duties, responsibilities or authority as an executive
employee are materially reduced or diminished from those in effect immediately
prior to a Change in Control without the Participant's written consent; provided
that any reduction or diminishment in any of the foregoing resulting merely from
the acquisition of the Company and its existence as a subsidiary or division of
another entity shall not be sufficient to constitute Good Reason;

     (c) The compensation received by the Participant is reduced in the
aggregate, and such reduction is not remedied within thirty (30) days of the
Participant's notice to the Company thereof;

     (d) A determination is made by the Participant in good faith that as a
result of a Change in Control, and a change in circumstances thereafter
significantly affecting his or her position, he or she is unable to carry out
the authorities, powers, functions or duties attached to his or her position and
the situation is not remedied within thirty (30) days after receipt of the
Company of written notice from the Participant of such determination;

     (e) The Company violates the material terms of the Plan with respect to the
Participant; or

     (f) There is a liquidation, dissolution, consolidation or merger of the
Company or transfer of all or a significant portion of its assets unless a
successor or successors (by merger, consolidation or otherwise) to which all or
a significant portion of its assets have been transferred shall have assumed
(either by operation of law or otherwise) all duties and obligations of the
Company under the Plan.

     2.13 PARTICIPANT means an Eligible Individual who has been designated as
eligible to participate under Section 3.

     2.14 PERFORMANCE GOALS means the criteria established by the Committee
pursuant to Section 4, which shall be used to determine whether a Participant is
entitled to a Semi-Annual Incentive Award and the amount of a Semi-Annual
Incentive Award.

     2.15 PLAN means the APAC Customer Services, Inc. Management Incentive Plan,
as set forth herein, and amended from time to time.

     2.16 PLAN PERIOD means the third and fourth quarters of the year.

                                       3
<Page>

     2.17 RETIREMENT means, to the extent such term is not defined in an
Employment Agreement, a Participant's termination of employment at or after the
"normal retirement date" as provided under the Company's qualified pension plan
in which the Participant is participating.

                                   SECTION 3
                          ELIGIBILITY AND PARTICIPATION

     3.1 GENERAL. The Committee, in its discretion, shall designate the Eligible
Individuals who are eligible to participate in the Plan for each Plan Period.
Eligible Individuals who are eligible to participate in the Plan shall be so
notified in writing, and shall be apprised of the Performance Goals and related
Semi-Annual Incentive Award opportunities for the relevant Plan Period within
the first 60 days of the Plan Period.

     3.2 PARTIAL PERIOD PARTICIPATION. In the event that an Eligible Individual
becomes eligible to participate in the Plan subsequent to the commencement of a
Plan Period (either because he or she first becomes an Eligible Individual or
because he or she is designated as eligible to participate after the
commencement of the Plan Period), then such individual's Semi-Annual Incentive
Award shall be determined using his or her Base Salary multiplied by a fraction,
the numerator of which is the number of days in such year that the Participant
was eligible to participate in the Plan and the denominator of which is 182.5.

     3.3 NO RIGHT TO PARTICIPATE. No Participant, Eligible Individual or other
employee of the Company shall at any time have the right to be selected for
participation in the Plan for any Plan Period, despite having previously
participated in this Plan or another incentive plan of the Company.

                                   SECTION 4
                          ANNUAL INCENTIVE OPPORTUNITY

     4.1 PERFORMANCE GOALS.

     (a) COMPANY PERFORMANCE GOALS. Prior to the beginning of the Plan Period,
or as soon as practicable thereafter, the Committee, in its discretion, and
subject to the approval of the Board, shall establish Performance Goals for
Eligible Individuals. For the Performance Goals so established, the Committee
shall establish individual or aggregate threshold, target and "stretch" levels
of performance necessary to achieve and to earn all or a portion of a
Semi-Annual Incentive Award. The aggregate of all Semi-Annual Incentive Awards
shall not exceed 25% of the Company's earnings. The Performance Goals may be
based upon both financial and non-financial goals. Financial goals shall be
measured by both revenue and profitability, each of which shall be weighted
depending upon the Eligible Individual or class of Eligible Individuals, as
determined by the Committee. Unless the Committee determines otherwise, earnings
per share shall be used to measure profitability for the Company.

     (b) INDIVIDUAL PERFORMANCE GOALS. If the Committee determines that the
Semi-Annual Incentive Award shall be attributable, in part, to a Participant's
achievement of individual Performance Goals, such achievement shall be
determined by the person to whom the Participant directly reports, subject to
the approval of the Executive Committee. Notwithstanding any provision of the
Plan to the contrary, a Participant shall not receive

                                       4
<Page>

payment of a Semi-Annual Incentive Award if the Participant does not achieve a
"meets expectations" or higher performance appraisal rating under the Company's
performance management plan or program.

     (c) ADJUSTMENT OF PERFORMANCE GOALS. The Committee shall have the right to
adjust the Performance Goals and the Semi-Annual Incentive Award opportunities
(either up or down) during a Plan Period if it determines that external changes
or other unanticipated business conditions have materially affected the fairness
of the Performance Goals and have unduly influenced the ability to achieve the
Performance Goals.

     4.2 SEMI-ANNUAL INCENTIVE AWARDS. As soon as practicable after the end of
the Plan Period, the Committee, in its discretion, shall determine the amount of
each Participant's Semi-Annual Incentive Award. Unless the Committee determines
otherwise, Participants shall receive a Semi-Annual Incentive Award based upon
their position and percentage achievement of the Performance Goal or Goals
established for such position in accordance with the following table.
Notwithstanding the foregoing, if a Participant is promoted or demoted during
the Plan Period, the Semi-Annual Incentive Award will equal the sum of prorated
amounts for each position that the Participant was in during the Plan Period
based on his or her performance for the whole Plan Period and the number of days
in such year that the Participant served in each position.

<Table>
<Caption>
------------------------------- --------------------------------------------------------------------------------------
                                                             SEMI-ANNUAL INCENTIVE AWARD

           POSITION                   THRESHOLD LEVEL               TARGET LEVEL                 STRETCH LEVEL
------------------------------- ---------------------------- ---------------------------- ----------------------------
<S>                                <C>                           <C>                         <C>
  Executive Vice Presidents        12.5% of Base Salary          25% of Base Salary          37.5% of Base Salary

  Senior Vice Presidents           10% of Base Salary            20% of Base Salary          30% of Base Salary

       Vice Presidents              7.5% of Base Salary          15% of Base Salary          22.5% of Base Salary

 Directors and Site Directors       5% of Base Salary            10% of Base Salary          15% of Base Salary
------------------------------- ---------------------------- ---------------------------- ----------------------------
 Managers and Center Business       3.75% of Base Salary          7.5% of Base Salary        11.25% of Base Salary
           Managers
------------------------------- ---------------------------- ---------------------------- ----------------------------
   Individual Contributors          2.5% of Base Salary           5% of Base Salary           7.5% of Base Salary
------------------------------- ---------------------------- ---------------------------- ----------------------------
</Table>

     Semi-Annual Incentive Awards for percentage achievement of Performance
Goals between the threshold, target and stretch levels shall be determined by
interpolation in accordance with procedures established by the Committee;
provided that the aggregate of all Semi-Annual Incentive Awards shall not exceed
25% of the Company's earnings.

                                       5
<Page>

                                   SECTION 5
                     PAYMENT OF SEMI-ANNUAL INCENTIVE AWARD

     5.1 FORM AND TIMING OF PAYMENT. As soon as practicable after the end of
each Plan Period (and, generally, during March), the Company shall pay to each
Participant a lump sum cash payment equal to the Participant's Semi-Annual
Incentive Award for the applicable Plan Period.

     5.2 PAYMENT OF PARTIAL AWARDS. In the event a Participant no longer meets
the eligibility criteria set forth in the Plan during the course of a particular
Plan Period, the Committee may, in its discretion, pay a partial award for the
portion of the Plan Period the individual was a Participant.

                                   SECTION 6
                            TERMINATION OF EMPLOYMENT

     6.1 TERMINATION FOR CAUSE. In the event the Company terminates the
Participant's employment for Cause, the Participant shall forfeit all rights to
receive a Semi-Annual Incentive Award for the Plan Period in which the
Participant's employment terminates.

     6.2 TERMINATION BY DEATH, DISABILITY OR RETIREMENT. Unless an Employment
Agreement specifically provides for the treatment of a semi-annual incentive
award under the circumstances, in the event that the Participant's employment
with the Company terminates by reason of death, Disability, or Retirement during
a Plan Period, the Participant (or his or her beneficiary or estate, as
described below) shall be entitled to receive an annual incentive award for such
Plan Period equal to the product of (i) a Target Level Semi-Annual Incentive
Award times (ii) a fraction, the numerator of which is the number of days that
the Participant was participating hereunder in such year through the day of
termination and the denominator of which is 182.5. Payment under this Section
6.2 may be made in accordance with Section 5.1 or sooner, as determined by the
Committee in its discretion.

     In the event a Participant's employment with the Company terminates by
reason of death, payments under this Section 6.2 shall be made to the
Participant's surviving spouse, if any, or other beneficiary designated in a
writing delivered to the Company (and in such form as is prescribed by the
Company). If the Participant has no surviving spouse, and has not designated a
beneficiary, the remaining payments shall be made to the Participant's estate.

     6.3 OTHER TERMINATION. Unless an Employment Agreement specifically provides
for the treatment of an annual incentive award under the circumstances, it is a
condition to the receipt of a Semi-Annual Incentive Award that the Participant
be employed or that the Participant's employment terminated because of death,
Disability or Retirement, and the Participant shall not be entitled to receive a
Semi-Annual Incentive Award for the Plan Period in which the Participant's
employment terminates unless such termination is because of death, Disability or
Retirement. However, the Committee may, in its discretion, pay a prorated award
for the Plan Period in which the Participant's employment terminates other than
death, Disability or Retirement, in an amount determined by the Committee.

                                       6
<Page>

     6.4 CHANGE IN CONTROL TERMINATION. Unless an Employment Agreement
specifically provides for the treatment of a semi-annual incentive award under
the circumstances, in the event that the Company terminates a Participant's
employment without Cause coincident with or after a Change in Control, or, the
Participant resigns from employment with the Company due to an event
constituting Good Reason that occurs coincident with or after a Change in
Control, the Participant shall be entitled to receive a semi-annual incentive
award for such Plan Period equal to the product of (i) a Target Level
Semi-Annual Incentive Award, based on the highest Base Salary rate paid to the
Participant for such Plan Period, times (ii) a fraction, the numerator of which
is the number of days in such year through the day of termination and the
denominator of which is 182.5.

                                   SECTION 7
                             RIGHTS OF PARTICIPANTS

     7.1 NO EMPLOYMENT RIGHTS. Nothing in the Plan shall interfere with or limit
in any way the right of the Company to terminate any Eligible Individual's
employment at any time, nor confer upon any Eligible Individual any right to
continue in the employ of the Company.

     7.2 NONTRANSFERABILITY. No Participant or any other person shall have any
right to commute, sell, assign, transfer, pledge, anticipate, mortgage or
otherwise encumber, transfer, hypothecate or convey in advance of actual receipt
of the amounts, if any, payable hereunder, or any part thereof, which are, and
all rights to which are, expressly declared to be unassignable and
non-transferable. No part of the amounts payable shall, prior to actual payment,
be subject to seizure or sequestration for the payment of any debts, judgment,
alimony or separate maintenance owed by a Participant or any other person, nor
be transferable by operation of law in the event of a Participant's or any other
person's bankruptcy or insolvency.

                                   SECTION 8
                                 ADMINISTRATION

     The Committee shall administer the Plan in accordance with its terms, and
shall have the discretion and authority necessary to carry out the
administration of the Plan. The Committee may delegate, to one or more
individuals, some or all of its authority to administer the Plan and to permit
such individuals to have the discretion necessary to carry out the
administration of the Plan. Such authority shall include the authority to:

     (a) Select the Eligible Individuals eligible to participate in the Plan for
each Plan Period or portion thereof;

     (b) Determine the Performance Goals applicable to the payment of
Semi-Annual Incentive Awards, and the amount of the Semi-Annual Incentive Awards
payable upon the Participants' achievement of the Performance Goals;

     (c) Impose such limitations, restrictions, an conditions upon the receipt
of Semi-Annual Incentive Awards as it deems appropriate;

                                       7
<Page>

     (d) Interpret the Plan, make any necessary factual determinations under the
Plan, adopt, amend, and rescind administrative guidelines and other rules and
regulations relating to the Plan;

     (e) Correct any defect or omission or reconcile any inconsistency in this
Plan or any award of payment hereunder, and

     (f) Make all other necessary determinations and take all other actions
necessary or advisable for the implementation and administration of the Plan.

     The Committee's determinations on matters within its authority shall be
conclusive and binding upon all parties.

                                   SECTION 9
                           AMENDMENT AND MODIFICATION

     The Committee, in its sole discretion, without notice, at any time and from
time to time, may modify or amend, in whole or in part, any or all of the
provisions of the Plan, or suspend or terminate it entirely; provided, however,
that no such modification, amendment, suspension, or termination may, without
the consent of a Participant (or his or her beneficiary in the case of the death
of the Participant), reduce the right of a Participant (or his or her
beneficiary, as the case may be) to a payment or distribution hereunder to which
he or she is otherwise entitled.

                                   SECTION 10
                                  MISCELLANEOUS

     10.1 GOVERNING LAW. The Plan, and all agreements hereunder, shall be
governed by and construed in accordance with the laws of the State of Illinois.

     10.2 WITHHOLDING TAXES. The Company shall have the right to deduct from all
payments under the Plan any Federal, state, or local taxes required by law to be
withheld with respect to such payments.

     10.3 COSTS OF THE PLAN. All costs of implementing and administering the
Plan shall be borne by the Company.

     10.4 UNSECURED GENERAL CREDITOR. Participants and their heirs, successors
and assigns shall have no legal or equitable rights, interest or claims in any
property or assets of the Company by virtue of participation in the Plan. The
Company's obligation under the Plan shall be that of an unfunded and unsecured
promise of the Company to pay money in the future.

     10.5 ENTIRE AGREEMENT. Except to the extent an Employment Agreement
expressly provides for additional or other terms pertaining to a Participant's
or beneficiary's annual incentive compensation, including, but not limited to,
guaranteed bonuses or incentive award opportunities equal to a percentage of
Base Salary different from the percentages set forth above in Section 4.2, this
Plan and any written amendments thereto are the entire agreement between the
Company and the Participants and beneficiaries regarding the Plan. No oral
statement regarding the Plan may be relied upon by any Participant or
beneficiary.

                                       8
<Page>

     10.6 LIMITATIONS OF LIABILITY. The liability of the Company under this Plan
is limited to the obligations expressly set forth in the Plan, and no term or
provision of the Plan may be construed to impose any further or additional
duties, obligations or costs on the Company or the Committee not expressly set
forth in the Plan.

     10.7 SUCCESSORS. All obligations of the Company under the Plan shall be
binding upon and inure to the benefit of any successor to the Company, whether
the existence of such successor is the result of a direct or indirect purchase,
merger, consolidation, or otherwise, of all or substantially all of the business
and/or assets of the Company.

     10.8 GENDER AND NUMBER. Except where otherwise indicated by the context,
any masculine term used herein also shall include the feminine, the plural shall
include the singular, and the singular shall include the plural.

     10.9 HEADINGS. The headings and captions contained herein are provided for
convenience only, and are not to be used to in the interpretation or
construction of any provision contained in the Plan.

     10.10 SEVERABILITY. In the event any provision of the Plan shall be held
illegal or invalid for any reason, the illegality or invalidity shall not affect
the remaining parts of the Plan, and the Plan shall be construed and enforced as
if the illegal or invalid provision had not been included.

                                      * * *

     IN WITNESS WHEREOF, the Company has executed this Plan by its duly
authorized officers as of this _____ day of July, 2001.

                                       APAC CUSTOMER SERVICES, INC.

                                       By: ______________________________

                                       Its: ______________________________

                                       9

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