Document:

Exhibit 10.7
                                    EXHIBIT I

                      (To be Executed by Registered Holder
                      ------------------------------------
                         in order to Convert Debenture)
                         ------------------------------

                                CONVERSION NOTICE
                                       FOR
                6% SENIOR CONVERTIBLE DEBENTURE DUE MAY 22, 2005

         The undersigned, CD INVESTMENT PARTNERS, LTD., as Holder of the 6%
Senior Convertible Debenture Due May 22, 2005 of HOLLYWOOD MEDIA CORP. (the
"Company"), No. 5, in the outstanding principal amount of $200,000 (the
"Debenture"), hereby elects to convert ALL of the outstanding principal amount
of the Debenture into shares of Common Stock, par value $.01 per share (the
"Common Stock"), of the Company according to the conditions of the Debenture, as
of the date written below.

         Date of Conversion: September 30, 2004

         Principal Amount of Debentures to be converted: $200,000

         Tax ID Number (If applicable): 01-0758615

Please confirm the following information:

         Conversion Price: $3.05 per Share

         Number of shares of Common Stock to be issued: 65,574 SHARES, plus 1005
Interest Shares for total shares on conversion of 66,579

         Is the Variable Price being relied on pursuant to Section 6(c) of the
Debenture?

         (check one)  YES [ ]  NO [X]

         Please issue the Common Stock into which the Debentures are being
converted and, if applicable, any check drawn on an account of the Company in
the following name and to the following address:

         Issue to: CD Investment Partners, Ltd.

         Address: 2 North Riverside Plaza, Suite 600
                  Chicago, Illinois 60606

                  Attn:  John Ziegelman, President

         Telephone Number: (312) 466-3226

         Facsimile Number: (312) 559-1288

         Authorization (signature): /s/ John Ziegelman
                                    ------------------

         By (print name): John Ziegelman
                          --------------

         Title (for Holder):
                             --------------------------

         Dated: Sept 30, 2004

                                       1
<PAGE>

                                 ACKNOWLEDGMENT

         HOLLYWOOD MEDIA CORP. (the "Company") hereby acknowledges this
Conversion Notice by CD INVESTMENT PARTNERS, LTD. and hereby directs American
Stock Transfer & Trust Co. ("AST") to issue the above indicated 66,579 shares of
Common Stock in accordance with the agreed Transfer Agent Instructions dated May
22, 2002 from the Company and acknowledged and agreed to by American Stock
Transfer & Trust Co.

In accordance with said Transfer Agent Instructions, the stock certificates for
such shares may be issued without the restrictive legend therein if AST is
provided with the requisite opinion of counsel (it being contemplated that the
shares may be eligible for sale under Rule 144(k) thereby eliminating the need
for such legend if provided in such opinion).

                                            HOLLYWOOD MEDIA CORP.

                                            By: /s/ Mitchell Rubenstein
                                                --------------------------
                                            Name: Mitchell Rubenstein
                                            Title: Chief Executive Officer

Dated:  September 30, 2004

                                       2Exhibit 10.8

                                    EXHIBIT I

                      (To be Executed by Registered Holder
                         in order to Convert Debenture)

                                CONVERSION NOTICE
                                       FOR
                6% SENIOR CONVERTIBLE DEBENTURE DUE MAY 22, 2005

         The undersigned, FEDERATED KAUFFMANN FUND, as Holder of the 6% Senior
Convertible Debenture Due May 22, 2005 of HOLLYWOOD MEDIA CORP. (the "Company"),
No. 3, in the outstanding principal amount of $1,000,000 (the "Debenture"),
hereby elects to convert ALL of the outstanding principal amount of the
Debenture into shares of Common Stock, par value $.01 per share (the "Common
Stock"), of the Company according to the conditions of the Debenture, as of the
date written below.

         Date of Conversion: August 20, 2004

         Principal Amount of Debentures to be converted: $1,000,000

         Tax ID Number (If applicable): 13-2605091

Please confirm the following information:

         Conversion Price: $3.05 per Share

         Number of shares of Common Stock to be issued: 327,869 SHARES

         Is the Variable Price being relied on pursuant to Section 6(c) of the
Debenture?

         (check one)  YES [ ] NO [X]

         Please issue the Common Stock into which the Debentures are being
converted and, if applicable, any check drawn on an account of the Company in
the following name and to the following address:

         Issue to: Federated Kaufmann Fund, a portfolio of Federated Equity
                   Funds

         Address:  140 East 45th Street, 43rd Floor
                   New York, NY 10017
                   Attn: Judith Reardon

         Telephone Number: (212) 922-2999

         Facsimile Number: (212) 661-2266

         Account Number (if electronic book entry transfer): 997

         Transaction Code Number (if electronic book
         entry transfer): (to be supplied directly to Transfer Agent)

         Authorization (SIGNATURE): /s/ Hans P. Utsch
                                    -----------------------------------------

         By (PRINT NAME): Hans P. Utsch
                          ---------------------------------------------------

         Title (for Holder): VP, Portfolio Manager

         Dated: August 19, 2004

<PAGE>

                                 ACKNOWLEDGMENT

         HOLLYWOOD MEDIA CORP. (the "Company") hereby acknowledges this
Conversion Notice by FEDERATED KAUFFMANN FUND and hereby directs American Stock
Transfer & Trust Co. to issue the above indicated 327,869 shares of Common Stock
in accordance with the agreed Transfer Agent Instructions dated May 22, 2002
from the Company and acknowledged and agreed to by American Stock Transfer &
Trust Co.

In accordance with said Transfer Agent Instructions, the stock certificates for
such shares may be issued without the restrictive legend therein if AST is
provided with the requisite opinion of counsel (it being contemplated that the
shares may be eligible for sale under Rule 144(k) thereby eliminating the need
for such legend if provided in such opinion).

                                              HOLLYWOOD MEDIA CORP.

                                              By: /s/ Mitchell Rubenstein
                                                  --------------------------
                                              Name: Mitchell Rubenstein
                                              Title: Chief Executive Officer

Dated:  August 20, 2004Exhibit 10.9

                                    EXHIBIT I

                      (To be Executed by Registered Holder
                         in order to Convert Debenture)

                                CONVERSION NOTICE
                                       FOR
                6% SENIOR CONVERTIBLE DEBENTURE DUE MAY 22, 2005

                  The undersigned, MITCHELL RUBENSTEIN AND LAURIE SILVERS as
joint tenants by the entirety, as Holder of the 6% Senior Convertible Debenture
Due May 22, 2005 of HOLLYWOOD MEDIA CORP. (the "Company"), No. 4, in the
outstanding principal amount of $500,000 (the "Debenture"), hereby elects to
convert ALL of the outstanding principal amount of the Debenture into shares of
Common Stock, par value $.01 per share (the "Common Stock"), of the Company
according to the conditions of the Debenture, as of the date written below.

         Date of Conversion:  August 20, 2004

         Principal Amount of Debentures to be converted:  $500,000

         Tax ID Number (If applicable):  on file

Please confirm the following information:

         Conversion Price:  $3.05 per Share

         Number of shares of Common Stock to be issued:  163,935 SHARES

         Is the Variable Price being relied on pursuant to Section 6(c) of the
Debenture?

         (check one)  YES ____ No _X_

         Please issue the Common Stock into which the Debentures are being
converted and, if applicable, any check drawn on an account of the Company in
the following name and to the following address:

         Issue to:  Mitchell Rubenstein and Laurie Silvers as joint tenants by
         the entirety

         Address:  home address - on file

         Telephone Number:

         Facsimile Number:

         Authorization (SIGNATURE) :  /s/ Mitchell Rubenstein
                        ---------   --------------------------------------------

         By (PRINT NAME) : Mitchell Rubenstein
             ----------

         Authorization (SIGNATURE) :  /s/ Laurie Silvers
                        ---------   --------------------------------------------

         By (PRINT NAME) : Laurie Silvers
             ----------

         Dated:  August 20, 2004

<PAGE>

                                 ACKNOWLEDGMENT

         HOLLYWOOD MEDIA CORP. (the "Company") hereby acknowledges this
Conversion Notice by MITCHELL RUBENSTEIN AND LAURIE SILVERS as joint tenants by
the entirety and hereby directs American Stock Transfer & Trust Co. to issue the
above indicated 163,935 shares of Common Stock in accordance with the attached
Conversion Notice and further instructions to be sent by the Company's legal
counsel including directions as to restrictive legends due to registration
requirements and exemptions under securities laws if applicable.

In accordance with said Instructions, the stock certificates for such shares may
be issued.

                                             HOLLYWOOD MEDIA CORP.

                                             By:  /s/ Mitchell Rubenstein
                                                  ------------------------------
                                             Name: Mitchell Rubenstein
                                             Title: Chief Executive Officer

Dated:  August 20, 2004

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