Document:

BANTA CORPORATION
               SUPPLEMENTAL RETIREMENT PLAN FOR DONALD D. BELCHER

1.   Administration

     This Plan shall be administered by the Compensation Committee of the Board
of Directors of Banta Corporation ("Banta"). The Committee shall have the
discretionary authority to construe and interpret the terms of the Plan, to
promulgate and revise rules and regulations relating to the Plan and to make any
other determinations which it deems necessary or advisable for the
administration thereof. Decisions and determinations by the Committee shall be
final and binding on all parties, unless arbitrary and capricious.

2.   Supplemental Retirement Benefit

     (a) Subject to subparagraph (b) below, if and only if (i) Donald D. Belcher
remains an employee of Banta until April 30, 2004 or (ii) on an earlier date he
(A) terminates such employment due to "Disability" as such term is defined in
the Banta Corporation Employees Pension Plan, (B) terminates such employment for
"Good Reason" as defined in subparagraph (c) below, or (C) is terminated from
such employment by Banta for a reason other than "Cause" as defined in
subparagraph (d) below, then Mr. Belcher shall receive the sum of $1,500,000
payable in three installments of $500,000 each (without interest) on April 30,
2005, April 30, 2006 and April 30, 2007. Such payment shall not impact Mr.
Belcher's benefits under any other plan of Banta.

     (b) In the event of Mr. Belcher's death while actively employed by Banta
prior to April 30, 2004, or after satisfying the requirement in subparagraph (a)
above but prior to the payment of all three installments as described above,
such remaining installment payments shall nevertheless be made on the dates
specified above to such beneficiary as Mr. Belcher shall have designated by an
instrument in writing filed with the Secretary of Banta or, in the absence of
such designation, to his personal representative.

     (c) For purposes of this Plan, "Good Reason" means a good faith
determination by Mr. Belcher that there has been a significant adverse change,
without Mr. Belcher's written consent, in his working conditions or status with
Banta, including but not limited to (i) a significant change in the nature or
scope of his authority, powers, functions, duties or responsibilities, or (ii) a
significant reduction in the level of support services, staff, secretarial and
other assistance, office space and accoutrements.

     (d) For purposes of this Plan, "Cause" means (i) misappropriation by Mr.
Belcher of funds of Banta, (ii) Mr. Belcher personally and secretly obtaining
profits from dealings with Banta, (iii) Mr. Belcher's unreasonable neglect of,
or refusal to perform, his duties and responsibilities (unless significantly
changed without Mr. Belcher's consent), or (iv) conviction of a serious crime
involving moral turpitude.

3.   Nature of Benefit

     Mr. Belcher has the status of a general unsecured creditor of Banta. The
Plan constitutes a mere promise to make the benefit payment in the future as
provided herein. It is intended that the Plan be unfunded for tax purposes and
for purposes of Title I of the Employee Retirement Income Security Act of 1974,
as amended.

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4.   Non-Alienation of Payment

     The benefit payable under the Plan shall not be subject in any manner to
alienation, sale, transfer, assignment, pledge, attachment, garnishment,
anticipation or encumbrance of any kind, by will, or by inter vivos instrument.
Any attempt to alienate, sell, transfer, assign, pledge, anticipate or otherwise
encumber such benefit payment, whether currently or thereafter payable, shall
not be recognized by the Committee or Banta. The benefit payment due hereunder
shall not in any manner be liable for or subject to the debts or liabilities of
Mr. Belcher or other person entitled thereto hereunder. If any such person shall
attempt to alienate, sell, transfer, assign, pledge, anticipate or encumber the
benefit payment to be made to that person under the Plan or any part thereof, or
if by reason of such person's bankruptcy or other event happening at any time,
such payments would devolve upon anyone else or would not be enjoyed by such
person, then the Committee, in its discretion, may terminate such person's
interest in such benefit payment, and hold or apply it to or for the benefit of
that person, the spouse, children or other dependents thereof, or any of them,
in such manner as the Committee deems proper.

5.   Limitation of Rights Against Banta

     Participation in this Plan, or any modifications thereof, or the payment of
the benefit hereunder, shall not be construed as giving to Mr. Belcher any right
to be retained in the service of Banta, limiting in any way the right of Banta
to terminate Mr. Belcher's employment at any time, evidencing any agreement or
understanding that Banta will employ Mr. Belcher in any particular position or
at any particular rate of compensation or guaranteeing Mr. Belcher any right to
receive any other form or amount of remuneration from Banta.

6.   Applicable Laws

     The Plan shall be construed, administered and governed in all respects
under and by the laws of the State of Wisconsin to the extent not preempted by
federal law.

7.   Amendment or Termination

     Banta, by action of its Board of Directors, reserves the right to amend or
modify this Plan at any time, provided that no such amendment or modification
shall adversely affect Mr. Belcher's right to the benefit hereunder without his
written consent.

     This Plan is hereby agreed to and implemented this 31st day of January,
2003.

                                BANTA CORPORATION

                                By: /s/ Stephanie A. Streeter
                                    --------------------------------------------
                                    Name:  Stephanie A. Streeter
                                    Title: President and Chief Executive Officer

                                Agreed to and accepted:

                                /s/ Donald D. Belcher
                                ------------------------------------------------
                                Donald D. Belcher

                                       2THIRD AMENDMENT TO LOAN AGREEMENT

     THIS THIRD AMENDMENT to the Loan Agreement, as amended by the First
Amendment (as defined below), and the Second Amendment (as defined below), by
and among Fresh Brands, Inc., a Wisconsin corporation, Fresh Brands
Distributing, Inc., a Wisconsin corporation, and Dick's Supermarkets, Inc., a
Wisconsin corporation (collectively, "Co-Borrowers" and individually, a
"Co-Borrower") and M&I Marshall & Ilsley Bank, a Wisconsin banking corporation,
and U.S. Bank National Association (f/k/a Firstar Bank, N.A.), a national
banking association (collectively, the "Banks" and individually, a "Bank"),
dated June 16, 2001 ("Loan Agreement").

                                     RECITAL

     A.   Banks and Co-Borrowers desire to amend the Loan Agreement as provided
below.

                                   AGREEMENTS

     NOW, THEREFORE, in consideration of the recital and other good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged, the
parties hereto agree as follows:

     1.   Definitions and References. Capitalized terms used herein shall have
the meanings set forth in the Loan Agreement unless they are otherwise defined
herein. All references to the Loan Agreement contained herein shall mean the
Loan Agreement as amended by the First Amendment to Loan Agreement, dated as of
June 16, 2001 (the "First Amendment"), and the Second Amendment to Loan
Agreement, dated as of August 23, 2002 (the "Second Amendment"), and by this
Amendment.

     2.   Amendments. The Loan Agreement is amended as follows:

          (a)  Section 1. Subsection (b)b of Section 1 of the Loan Agreement is
     amended by deleting Subsection (b)b in its entirety and replacing it with
     the following:

          "In the case of the Firstar Line of Credit and the Firstar Master
          Note, the Adjusted LIBOR Rate shall mean an annual rate equal to
          the LIBOR Margin determined in accordance with the Pricing Matrix
          set forth on Schedule 5 to the Loan Agreement plus the one-month
          LIBOR rate quoted by the Bank from Telerate Page 3750 or any
          successor thereto, which shall be that one-month LIBOR rate in
          effect two New York Banking Days prior to the beginning of each
          calendar month, adjusted for any reserve requirement and any
          subsequent costs arising from a change in government regulation,
          such rate to be reset at the beginning of each succeeding month.
          The term New York Banking Day means any day (other than a
          Saturday or Sunday) on which commercial banks are open

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<PAGE>

          for business in New York, New York. If the initial advance under
          this Note occurs other than on the first day of the month, the
          initial one-month LIBOR rate shall be that one-month LIBOR rate
          in effect two New York Banking Days prior to the date of the
          initial advance, which rate plus the percentage described above
          shall be in effect for the remaining days of the month of the
          initial advance; such one-month LIBOR rate to be reset at the
          beginning of each succeeding month. The Bank's internal records
          of applicable interest rates shall be determinative in the
          absence of manifest error."

          (b)  Section 5. The provision with respect to Paragraph (iii) of
     Subsection (c) of Section 5 is amended by deleting the words "(including
     Capitalized Lease Obligations)".

          (c)  Section 6. Subsection (i) of Section 6 of the Loan Agreement is
     amended by adding the following to the end of Subsection (i):

          "; the Standby Letter of Credit Application and Agreement dated
          December 19, 2001 by and among Co-Borrower Schultz Sav-O Stores,
          Inc. and M&I ; and the Standby Letter of Credit Application and
          Agreement dated February 4, 2002 by and among Co-Borrower Fresh
          Brands Distributing, Inc. and M&I ; "

          (d)  Section 9. The provision with respect to Subsection (i) of
     Section 9 is amended by deleting the words "including, without limitation,
     Capital Lease Obligations and" and inserting the words "Capital Lease
     Obligations and" after the word "excluding," so that the definition of
     Funded Debt, in addition to excluding reserves for deferred income taxes
     and other reserves to the extent that such reserves do not constitute an
     obligation, also excludes Capital Lease Obligations.

     3.   Representations and Warranties. Each Co-Borrower jointly and severally
certifies that the representations and warranties contained in the Loan
Agreement are true and correct as of the date of this Amendment and no
condition, event, or act which would constitute a default under the Loan
Agreement exists and no condition, event, act or omission has occurred which,
with the giving of notice or passage of time, would constitute an Event of
Default under the Loan Agreement.

     4.   Full Force and Effect. Except as otherwise provided herein, the Loan
Agreement shall remain in full force and effect and each Co-Borrower shall be
bound by all of the covenants therein.

     5.   Condition. This Amendment shall not be effective until the Banks have
received a certified copy of the resolutions of the Board of Directors of each
Co-Borrower, authorizing the execution and delivery of this Amendment.

     6.   Expenses. Each Co-Borrower hereby acknowledges its joint and several
obligation to reimburse the Banks for all of their reasonable out-of-pocket
costs and expenses incurred in connection with the preparation and execution of
this Amendment, including, without

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<PAGE>

limitation, the reasonable fees of counsel to
the Banks, as required in Subsection (f) of Section 10 of the Loan Agreement.

                  [signatures contained on the following page.]

                                        3
<PAGE>

     Dated as of this ____ day of November, 2002.

CO-BORROWERS:

FRESH BRANDS, INC.

By:  /s/ Elwood F. Winn
    -------------------------------------------
     Elwood F. Winn,
     President & Chief Executive Officer

FRESH BRANDS DISTRIBUTING, INC.

By:  /s/ Elwood F. Winn
    -------------------------------------------
     Elwood F. Winn,
     President & Chief Executive Officer

DICK'S SUPERMARKETS, INC.

By:  /s/ Robert J. Brodbeck
    -------------------------------------------
     Robert J. Brodbeck,
     President

BANKS:

M&I MARSHALL & ILSLEY BANK

By:  /s/ Ronald J. Carey
    -------------------------------------------
     Ronald J. Carey, Vice President

Attest: /s/ Thomas E. Bickelhaupt
       ----------------------------------------
     Thomas E. Bickelhaupt, Vice President

U.S. BANK NATIONAL ASSOCIATION

By:  /s/ Caroline V. Krider
    -------------------------------------------
     Caroline V. Krider, Vice President &
     Senior Lender

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