Document:

Form of 2011 Long-Term Incentive Plan Award Agreement

 Exhibit 10.2 
 Confidential Treatment Requested by Cash America International, Inc. 

Confidential portions of this document have been omitted and filed separately 

with the Securities and Exchange Commission. 
 CASH AMERICA INTERNATIONAL, INC. 
 2011 LONG TERM INCENTIVE PLAN AWARD
AGREEMENT 
 This Long Term Incentive Plan Award Agreement (the “Agreement”) is entered
into as of the 26th day of January, 2011, by and between
CASH AMERICA INTERNATIONAL, INC. (the “Company”) and                         
(“Employee”). 
 W I T N E S S E T H:

 WHEREAS, the Company has adopted the Cash America International, Inc. 2004 First Amended and Restated Long-Term
Incentive Plan, as amended (the “Plan”), which is administered by the Management Development and Compensation Committee of the Company’s Board of Directors (the “Committee”); and 

WHEREAS, pursuant to Section 4 and Section 9 of the Plan, the Committee has granted to Employee an award (the
“Award”) of Restricted Stock Units to encourage Employee’s continued loyalty and diligence that consists of (a) an Award that shall vest under the terms of the Plan over a four-year period (the “Base
Award”), and (b) an additional Award that shall vest, subject to the satisfaction of certain conditions specified in this Agreement and Exhibit “A” to this Agreement, on January 1, 2014 (the “Performance
Award”);  
 WHEREAS, the Restricted Stock Units (“RSUs”) represent the unfunded and
unsecured promise of the Company to issue to Employee an equivalent number of shares of the common stock of the Company or its successors (“Common Stock”) at a future date, subject to the terms of this Agreement. 

NOW, THEREFORE, for and in consideration of the mutual promises herein contained, and for other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows: 
 1. Award.

 (a) General. Subject to the restrictions and other conditions set forth herein and in Exhibit “A” to
this Agreement, the Company hereby grants to Employee the following Award: 
 (i) a Base Award of
                     RSUs; and 
 (ii) a maximum Performance Award of                      RSUs (of such amount
                     RSUs shall be considered the target Performance Award (the “Target Performance Award”) as further described on
Exhibit “A”). The Performance Award is designated as a Qualified Performance-Based Award as defined in Section 2 of the Plan. 
 (b) Grant Date. The Award was awarded to Employee on January 26, 2011 (the “Grant Date”). 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 

 2. Vesting. 

(a) Base Award Vesting. The Base Award shall vest as follows: Substantially equal 25% increments of the RSUs shall vest on
each of the following dates as long as Employee remains continuously (i) employed by the Company or its subsidiaries or other affiliates, and/or (ii) a member of the Company’s Board of Directors (the “Board”), through the
applicable vesting date: February 25, 2012; January 31, 2013; January 31, 2014, and January 31, 2015. Any RSUs that are part of the Base Award and have not vested shall remain subject to forfeiture under Section 3
of this Agreement. 
 (b) Performance Award Vesting. Subject to the terms and conditions specified on Exhibit
“A,” the portion of the Performance Award payable hereunder, if any, shall vest on January 1, 2014 (“Performance Award Vesting Date”), as long as Employee remains continuously (i) employed by the Company or its
subsidiaries or other affiliates, and/or (ii) a member of the Board, through said date, subject to receiving Committee Certification (as defined on Exhibit “A”). In addition, if Employee’s employment with the Company and all of
its subsidiaries and affiliates and his service as a member of the Board terminates for any reason (including death) before the Performance Award Vesting Date and Employee’s age plus continuous tenure with the Company (as described in
Section 3(e)) equals at least 65 years (as further described in Section 3(b) of this Agreement), then, subject to the terms and conditions specified on Exhibit “A,” the portion of the Performance Award payable hereunder, if any,
shall vest subject (i) to receiving Committee Certification, and (ii) to the proration rules set forth in Section 3(b) of this Agreement. 
 3. Treatment of Award Upon Termination or Failure to Vest. 
 (a)
Base Award Forfeiture. Upon Employee’s termination of employment with the Company and all of its subsidiaries and affiliates and his service as a member of the Board for any reason (including death), any portion of the Base Award
that has not yet vested as provided in Section 2(a) of this Agreement shall be immediately forfeited, and Employee shall forfeit any and all rights in or to such unvested portion of the Base Award. 

(b) Performance Award Proration and Forfeiture with Rule of 65. If Employee’s employment with the Company and all of
its subsidiaries and affiliates and his service as a member of the Board terminates for any reason (including death) before the Performance Award Vesting Date and Employee’s age plus continuous tenure with the Company (as described in
Section 3(e)) as of the later of Employee’s employment termination date or Employee’s termination of service from the Board equals 65 years or more: 
  

	 	i.	Subject to the terms and conditions of Exhibit “A,” Employee shall be entitled to a prorated portion of any Performance Award (A) that receives the
Committee Certification, and (B) that would have otherwise vested and been payable pursuant to this Agreement if Employee had remained employed by the Company and/or engaged as a Board member through the Performance Award Vesting Date. Such
prorated portion shall be determined by multiplying the amount of the Performance Award that would have been payable to Employee, had Employee remained employed by the Company and/or engaged as a Board member through the Performance Award Vesting
Date, by a fraction the numerator of which is equal to the number of whole calendar months following the Grant Date that Employee was actively employed by the Company and/or engaged as a Board member, and the denominator of which is equal to 35;

  
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 2 

	 	ii.	The prorated portion of the vested Performance Award payable under this Section 3(b) shall be calculated as of the Performance Award Vesting Date, and shall be
paid at the time specified under Section 4 of this Agreement; and 

  

	 	iii.	Except for any prorated portion of the Performance Award that is determined in accordance with Section 3(b)(i) above and is certified by the Committee in
accordance with the terms of Exhibit “A,” Employee shall forfeit any and all rights in or to the remaining unvested portion of the Performance Award. 

 (c) Performance Award Forfeiture without Rule of 65. If Employee’s employment with the Company and all of its subsidiaries and affiliates and his service as a member of the Board
terminates for any reason (including death) before the Performance Award Vesting Date, and Employee’s age plus his continuous tenure with the Company (as described in Section 3(e)) as of the later of Employee’s employment termination
date or Employee’s termination of service from the Board equals less than 65 years, then Employee shall forfeit all rights in or to any portion of the Performance Award. 
 (d) Performance Award Forfeiture - General. Any portion of the Performance Award that does not vest on or before the Performance Award Vesting Date as described hereinabove shall be
forfeited, and Employee shall forfeit any and all rights in or to such unvested portion of the Performance Award. 
 (e)
Tenure with the Company. For purposes of Sections 3(b) and 3(c) of this Agreement, Employee’s “tenure with the Company” shall be the number of whole years that Employee had been continuously (i) employed by the
Company and all of its subsidiaries and/or (ii) a member of the Board on the most recent anniversary of the earlier to occur of Employee’s commencement of Employee’s employment or Employee’s commencement of service as a member of
the Board. 
 4. Payment of Awards. 
 (a) General. 
  

	 	i.	Except as provided in Section 4(b)(i) below, (A) as each 25%-portion of the Base Award vests, the Company shall instruct its transfer agent to issue a stock
certificate evidencing the conversion of such vested RSUs into whole vested shares of Common Stock in the name of Employee (or if Employee has died, in the name of Employee’s designated beneficiary or, if no beneficiary has been designated,
Employee’s estate (“Beneficiary”)) within a reasonable time after the vesting date of such 25%-portion of the Base Award, but (B) in no event will the Common Stock relating to the then-vesting portion of the Base Award be
transferred to Employee later than December 31 of the calendar year in which the vesting date for the then-vesting portion of the Base Award occurs. 

  

	 	ii.	 If any portion of the Performance Award vests and is certified by the Committee in accordance with the terms of Exhibit “A,” then, except as
provided in Section 4(b)(ii) below, (A) the Company shall instruct its transfer 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 
 3 

	 	 
agent to issue a stock certificate evidencing the conversion of all vested Performance Award RSUs certified by the Committee that have not been forfeited under Section 3 of this Agreement
into whole vested shares of Common Stock in the name of Employee (or if Employee has died, in the name of Employee’s Beneficiary) within a reasonable time after the Committee Certification Date (as defined in Exhibit “A”), but
(B) in no event will the Common Stock relating to the vested portion of the Performance Award, as certified by the Committee, be transferred to Employee later than March 15, 2015. 

 

	 	iii.	The Company shall not be required to deliver any fractional shares of Common Stock under the Base Award or the Performance Award. Any fractional shares shall be rounded
up to the next whole share. 

 (b) Deferred Delivery. 

 

	 	i.	Employee may elect to defer the timing of the payment of the vested portions of the Base Award granted under this Agreement until the later of (A) the date
Employee has a separation from service as an employee (within the meaning of Treasury Regulations Section 1.409A-1(h)(1); “Employment Separation from Service”) or (B) a specified date which may be either the applicable
vesting date or a later date not later than January 31, 2015. For all portions of the Base Award granted under this Agreement, such deferral election must be made no later than February 25, 2011. For clarification purposes, the payment for
any portions of the Base Award that vest following an Employment Separation from Service in accordance with this Agreement and are deferred in accordance with this Section 4(b)(i) will be paid in accordance with Section 4(b)(i)(B);
provided, however, if Employee has not specified a date pursuant to Section 4(b)(i)(B), such date shall be deemed to be January 31, 2015. 

  

	 	ii.	Employee may elect to defer but not accelerate the timing of the payment of the portion of the Performance Award granted under this Agreement that vests and is
certified by the Committee in accordance with this Agreement, if any, until the later of (A) the date of Employee’s Employment Separation from Service, or (B) January 1, 2016. Such election must be made by the earlier of
June 30, 2013, or the date Employee has an Employment Separation from Service. For clarification purposes, if the Performance Award vests following an Employment Separation from Service in accordance with this Agreement and is deferred in
accordance with this Section 4(b)(ii) the payment of the portion of the Performance Award granted under this Agreement that vests and is certified by the Committee in accordance with this Agreement, if any, will be paid in accordance with
Section 4(b)(ii)(B). 

  

	 	iii.	 To the extent required under Code §409A and applicable guidance issued thereunder (“Code §409A”), if Employee is a specified
employee (within the meaning of Code §409A) at the time Employee has an Employment 

  
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Separation from Service and has elected to defer receipt of his Base Award and/or Performance Award, the shares of Common Stock transferable on a deferred basis as a result of Employee’s
Employment Separation from Service for any reason other than Employee’s death shall not be issued before the date that is six months after Employee’s Employment Separation from Service or such earlier time (if any) as may be permitted
under Code §409A. In the event of Employee’s death after he has elected to defer receipt of his Base Award and/or Performance Award, the shares of Common Stock relating to any and all outstanding RSUs that have not been forfeited under
Section 3 of this Agreement will be issued in the name of Employee’s Beneficiary, as follows: (A) for the Base Award, upon the 60th day after Employee’s death, and (B) for any vested Performance Award certified by the Committee, by the
latest to occur of (a) March 15, 2015, (b) December 31 of the year in which his death occurs, or (c) within 2 1/2 months after his date of death. 

 5. Change in Control. 
 (a) Vesting and Payment. In
the event of a Change in Control (as defined below) while Employee is still employed by the Company or its subsidiaries or other affiliates and/or serving as a member of the Board, vesting of the entire Award (both the Base Award and the Performance
Award) shall automatically accelerate and become 100% vested as of the date the Change in Control occurs as long as Employee has remained continuously employed and/or served as a member of the Board through such date. In such event, the shares of
Common Stock evidencing vested RSUs shall be delivered to Employee in a lump sum within 60 days following the date of the Change in Control, notwithstanding any election made under Section 4(b) of this Agreement. A “Change in
Control” shall mean an event that is a change in the ownership of the Company, a change in the effective control of the Company or a change in the ownership of a substantial portion of the assets of the Company, all as defined in Code
§409A, except that 35% shall be substituted for 30% in applying Treasury Regulations Section 1.409A-3(i)(5)(vi) and 50% shall be substituted for 40% in applying Treasury Regulations Section 1.409A-3(i)(5)(vii). Notwithstanding the
above, a “Change in Control” shall not include any event that is not treated under Code §409A as a change in control event with respect to Employee. 
 (b) Substitution. Notwithstanding anything set forth herein to the contrary, upon a Change in Control, the Committee, in its sole discretion, may, in lieu of issuing Common Stock, provide
Employee with an equivalent amount payable in the form of cash. 
 6. Agreement of Employee. Employee acknowledges
that certain restrictions under state or federal securities laws may apply with respect to the shares of Common Stock to be issued pursuant to the Award. Specifically, Employee acknowledges that, to the extent Employee is an “affiliate” of
the Company (as that term is defined by the Securities Act of 1933), the shares of Common Stock to be issued as a result of the Award are subject to certain trading restrictions under applicable securities laws (including particularly the Securities
and Exchange Commission’s Rule 144). Employee hereby agrees to execute such documents and take such actions as the Company may reasonably require with respect to state and federal securities laws and any restrictions on the resale of such
shares which may pertain under such laws. Notwithstanding anything herein to the contrary and only to the extent permitted under Code §409A, a payment may be delayed to the extent the Company reasonably anticipates that making the payment will
violate federal securities laws or other applicable laws. 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 
 5 

 7. Withholding. Upon the issuance of shares to Employee pursuant to this
Agreement, Employee shall pay an amount equal to the amount of all applicable federal, state and local employment taxes which the Company is required to withhold at any time. Such payment may be made in cash or, with respect to the issuance of
shares to Employee pursuant to this Agreement, by delivery of whole shares of Common Stock (including shares issuable under this Agreement) in accordance with Section 14(a) of the Plan and the terms of Code §409A. 

8. Adjustment of Awards. 
 (a) If there is an increase or decrease in the number of issued and outstanding shares of Common Stock through the payment of a stock dividend or resulting from a stock split-up, a recapitalization, or a
combination or exchange of shares of Common Stock, then the number of outstanding RSUs hereunder shall be adjusted so that the proportion of such Award to the Company’s total issued and outstanding shares of Common stock remains the same as
existed immediately prior to such event. 
 (b) Except as provided in Section 8(a) of this Agreement, no adjustment in the
number of shares of Common Stock subject to any outstanding portion of the RSUs shall be made upon the issuance by the Company of shares of any class of its capital stock or securities convertible into shares of any class of capital stock, either in
connection with a direct sale or upon the exercise of rights or warrants to subscribe therefor, or upon conversion of any other obligation of the Company that may be convertible into such shares or other securities. 

(c) Upon the occurrence of events affecting Common Stock other than those specified in Sections 8(a) and 8(b) of this Agreement, the
Committee may make such other adjustments to awards as are permitted under Section 5(c) of the Plan. This section shall not be construed as limiting any other rights the Committee may have under the terms of the Plan. 

9. Clawback Provision. Notwithstanding anything in the Plan to the contrary, in the event that the Company is required to
materially restate its financial results, excluding a material restatement of such financial results due solely to a change in generally accepted accounting principles in the United States or such other accounting principles that may be adopted by
the Securities and Exchange Commission and are or become applicable to the Company, at any time before or within two years following the Performance Award Vesting Date as a result of fraud or intentional misconduct on the part of the Employee, the
Committee may, in its discretion, (a) cancel the Performance Award, in whole or in part, whether or not vested (so long as shares of Common Stock have not yet been issued in accordance with Section 4(a)(ii) or Section 4(b)(ii) of this
Agreement) and/or (b) require the Employee to repay to the Company an amount equal to all or any portion of the value of any or all of the shares that have been issued in accordance with Section 4(a)(ii) of this Agreement valued as of the
Performance Award Vesting Date. Such cancellation or repayment obligation shall be effective as of the date specified by the Committee. Any repayment obligation may be satisfied in shares of Common Stock or cash or a combination thereof (based on
the Fair Market Value of the shares of Common Stock on the date of repayment) and the Committee may provide for an offset to any future payments owed by the Company or any of its subsidiaries or affiliates to the Employee if necessary to satisfy the
repayment obligation; provided, however, that if any such offset is prohibited under applicable law, the Committee shall not permit any offsets and may require immediate repayment by the Employee. 

  
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 6 

 Notwithstanding the foregoing, to the extent required to comply with applicable law and/or
any Clawback Policy adopted by the Company after the date of this Agreement, the Company may unilaterally amend this Section 9, and any such amendment shall be made by providing notice of such amendment to Employee, and such amendment shall be
binding on Employee; provided, regardless of whether the Company makes such a unilateral amendment to this Section 9 or provides such notice to Employee, this section shall be deemed consistent with any Clawback Policy adopted by the Company
after the date of this Agreement and Employee shall be bound thereby. 
 10. Plan Provisions. 

In addition to the terms and conditions set forth herein, the Award is subject to and governed by the terms and conditions set forth in
the Plan, as may be amended from time to time, which are hereby incorporated by reference. Any terms used herein with an initial capital letter shall have the same meaning as provided in the Plan, unless otherwise specified herein. In the event of
any conflict between the provisions of the Agreement and the Plan, the Plan shall control. 
 11. Miscellaneous.

 (a) Limitation of Rights. The granting of the Award and the execution of the Agreement shall not give Employee
any rights to (1) similar grants in future years, (2) any right to be retained in the employ or service of the Company or any of its affiliates or subsidiaries, or (3) interfere in any way with the right of the Company or its
affiliates or subsidiaries to terminate Employee’s employment or services at any time. 
 (b) Claims
Procedure. Any dispute or claim for benefits by any person under this Agreement shall be determined by the Committee in accordance with the claims procedures under the Cash America International, Inc. Nonqualified Savings Plan. 

(c) Shareholder Rights. Neither Employee nor Employee’s Beneficiary shall have any of the rights of a shareholder with
respect to any shares of Common Stock issuable upon vesting of any Award, including without limitation a right to cash dividends or a right to vote, until (i) such Award is vested and, if applicable with respect to the Performance Award,
certified by the Committee, and (ii) such shares have been delivered and issued to Employee or Employee’s Beneficiary pursuant to Section 4 of this Agreement. 
 (d) Severability. If any term, provision, covenant or restriction contained in the Agreement is held by a court or a federal regulatory agency of competent jurisdiction to be invalid, void
or unenforceable, the remainder of the terms, provisions, covenants and restrictions contained in the Agreement shall remain in full force and effect, and shall in no way be affected, impaired or invalidated. 

(e) Controlling Law. The Agreement is being made in Texas and shall be construed and enforced in accordance with the laws
of that state. 
 (f) Construction. The Agreement and the Plan contain the entire understanding between the
parties, and supersedes any prior understanding and agreements between them, representing the subject matter hereof. There are no representations, agreements, arrangements or understandings, oral or written, between and among the parties hereto
relating to the subject matter hereof which are not fully expressed herein. 

  
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 7 

 (g) Amendments to Comply With Code §409A. Notwithstanding the foregoing,
if any provision of this Agreement would cause compensation to be includible in Employee’s income pursuant to Code §409A(a)(1), then the Company may amend the Agreement in such a way as to cause substantially similar economic results
without causing such inclusion; any such amendment shall be made by providing notice of such amendment to Employee, and shall be binding on Employee. 
 (h) Headings. Section and other headings contained in the Agreement are for reference purposes only and are in no way intended to describe, interpret, define or limit the scope, extent or
intent of the Agreement or any provision hereof. 
 IN WITNESS WHEREOF, the parties hereto have executed the Agreement as
of the day and year first set forth above. 
  

			
	CASH AMERICA INTERNATIONAL, INC.
		
	By:	 	  

	
	EMPLOYEE
	
	  

  
 [**Confidential Treatment
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 EXHIBIT A 
 TERMS AND CONDITIONS OF PERFORMANCE AWARD 
  

	1.	General. The amount of the Performance Award that will vest and be payable upon vesting shall be based on the Company achieving growth in its [**Confidential
Treatment Requested] EPS over the three-year period ending December 31, 2013. 

  

	2.	Target Performance Award and Maximum Performance Award. 100% of the Target Performance Award shall vest and be payable if the Company’s EPS achieves a
[**Confidential Treatment Requested] of [**Confidential Treatment Requested] or more when comparing the [**Confidential Treatment Requested] EPS for the year ended December 31, 2010 (see below), with the EPS for the year
ending December 31, 2013 (see below); 200% of the Target Performance Award (or the maximum Performance Award) shall vest and be payable if the Company’s EPS achieves a [**Confidential Treatment Requested] of [**Confidential
Treatment Requested] when comparing the [**Confidential Treatment Requested] EPS for the year ended December 31, 2010 (see below), with the EPS for the year ending December 31, 2013 (see below). 

 

	3.	Calculation of [**Confidential Treatment Requested]. The [**Confidential Treatment Requested] EPS shall be [**Confidential Treatment
Requested] per share. The [**Confidential Treatment Requested] shall reflect the [**Confidential Treatment Requested] EPS over the three-year period ending December 31, 2013, [**Confidential Treatment
Requested]. 

  

	4.	Adjustments. If there is an increase or decrease in the number of issued and outstanding shares of Common Stock through the payment of a stock dividend or
resulting from a stock split-up, a recapitalization or a combination or exchange of shares of Common Stock, then the EPS of the [**Confidential Treatment Requested] used to calculate the amount of the Performance Award shall be adjusted to
reflect such increase or decrease. 

  

	5.	Vesting and Payment Amounts. The amount of the Performance Award that will vest and be payable (subject to Committee Certification, as described below) shall be
determined as follows: 

  

	 	a.	The Company’s [**Confidential Treatment Requested] EPS must achieve a [**Confidential Treatment Requested] of at least [**Confidential Treatment
Requested] in order for any amount of the Performance Award to vest and be payable; and with a [**Confidential Treatment Requested] of [**Confidential Treatment Requested], 100% of the Target Performance Award will vest and be
payable (see the Performance Schedule in Paragraph 7 below). 

  

	 	b.	200% of the Target Performance Award amount shall vest and be payable if the Company’s [**Confidential Treatment Requested] EPS achieves a
[**Confidential Treatment Requested] of [**Confidential Treatment Requested] or more. 

  

	 	c.	If the Company’s [**Confidential Treatment Requested] EPS achieves a [**Confidential Treatment Requested] of at least [**Confidential Treatment
Requested] but less than [**Confidential Treatment Requested], the amount of the Target Performance Award that will vest and be payable shall be determined in accordance with the Performance Schedule in Paragraph 7 below. (See also the
examples in Paragraph 8 below.) 

  
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Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 

	 	d.	No portion of the Performance Award will vest or be payable if the Company’s [**Confidential Treatment Requested] EPS achieves a [**Confidential
Treatment Requested] of less than [**Confidential Treatment Requested]. 

  

	 	e.	For purposes of determining the amount of the Performance Award that will vest and be payable, [**Confidential Treatment Requested] shall be rounded to the
nearest [**Confidential Treatment Requested]; the calculated percentage of the amount of the Performance Award payable at vesting will be rounded to the nearest 1.0%; and any fractional share resulting from the calculation shall be rounded up
to the next whole share. 

  

	6.	Committee Certification. At its first regularly scheduled meeting (or, if later, at the first meeting held once the necessary EPS data has become available)
following the Performance Award Vesting Date (which meeting is anticipated to occur during the last 14 days of January 2014), the Committee (or any successor thereto) shall determine the extent to which the conditions for the vesting of the
Performance Award described in this Appendix (the “Performance Goals”) have been met and shall certify the portion of the Target Performance Award, if any, that has vested and is payable (“Committee Certification”).
Such Performance Goals will be considered to have been met only to the extent that the Committee certifies in writing (within the meaning of Treasury Regulations Section 1.162-27(e)(5)) that they have been met. The Committee Certification shall
certify as to the satisfaction of the performance goals set forth in this Exhibit and as to the satisfaction of all other material terms of the Performance Award (including, without limitation, the requirements of (a) remaining continuously
employed and/or a member of the Board and/or (b) attaining Rule of 65). The date the Committee makes such a written certification shall be deemed the “Committee Certification Date”). 

 

	7.	Performance Schedule:  

  

											
	 [**Confidential Treatment
Requested]
	  	Percentage of
Target
Performance
Award To be
Issued1 **	 	 	 [**Confidential Treatment Requested]
	  	Percentage of
Target
Performance
Award To be
Issued1 **	 
	 [**Confidential Treatment Requested]
	  	 	200	% 	 	[**Confidential Treatment Requested]	  	 	174	% 
	 [**Confidential Treatment Requested]
	  	 	199	% 	 	[**Confidential Treatment Requested]	  	 	173	% 
	 [**Confidential Treatment Requested]
	  	 	198	% 	 	[**Confidential Treatment Requested]	  	 	172	% 
	 [**Confidential Treatment Requested]
	  	 	197	% 	 	[**Confidential Treatment Requested]	  	 	171	% 
	 [**Confidential Treatment Requested]
	  	 	196	% 	 	[**Confidential Treatment Requested]	  	 	170	% 
	 [**Confidential Treatment Requested]
	  	 	195	% 	 	[**Confidential Treatment Requested]	  	 	169	% 
	 [**Confidential Treatment Requested]
	  	 	194	% 	 	[**Confidential Treatment Requested]	  	 	168	% 
	 [**Confidential Treatment Requested]
	  	 	193	% 	 	[**Confidential Treatment Requested]	  	 	167	% 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 

											
	[**Confidential Treatment Requested]	  	 	192	% 	 	[**Confidential Treatment Requested]	  	 	166	% 
	[**Confidential Treatment Requested]	  	 	191	% 	 	[**Confidential Treatment Requested]	  	 	165	% 
	[**Confidential Treatment Requested]	  	 	190	% 	 	[**Confidential Treatment Requested]	  	 	164	% 
	[**Confidential Treatment Requested]	  	 	189	% 	 	[**Confidential Treatment Requested]	  	 	163	% 
	[**Confidential Treatment Requested]	  	 	188	% 	 	[**Confidential Treatment Requested]	  	 	162	% 
	[**Confidential Treatment Requested]	  	 	187	% 	 	[**Confidential Treatment Requested]	  	 	161	% 
	[**Confidential Treatment Requested]	  	 	186	% 	 	[**Confidential Treatment Requested]	  	 	160	% 
	[**Confidential Treatment Requested]	  	 	185	% 	 	[**Confidential Treatment Requested]	  	 	159	% 
	[**Confidential Treatment Requested]	  	 	184	% 	 	[**Confidential Treatment Requested]	  	 	158	% 
	[**Confidential Treatment Requested]	  	 	183	% 	 	[**Confidential Treatment Requested]	  	 	157	% 
	[**Confidential Treatment Requested]	  	 	182	% 	 	[**Confidential Treatment Requested]	  	 	156	% 
	[**Confidential Treatment Requested]	  	 	181	% 	 	[**Confidential Treatment Requested]	  	 	155	% 
	[**Confidential Treatment Requested]	  	 	180	% 	 	[**Confidential Treatment Requested]	  	 	154	% 
	[**Confidential Treatment Requested]	  	 	179	% 	 	[**Confidential Treatment Requested]	  	 	153	% 
	[**Confidential Treatment Requested]	  	 	178	% 	 	[**Confidential Treatment Requested]	  	 	152	% 
	[**Confidential Treatment Requested]	  	 	177	% 	 	[**Confidential Treatment Requested]	  	 	151	% 
	[**Confidential Treatment Requested]	  	 	176	% 	 	[**Confidential Treatment Requested]	  	 	150	% 
	[**Confidential Treatment Requested]	  	 	175	% 	 	[**Confidential Treatment Requested]	  	 	149	% 

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	 [**Confidential Treatment Requested]
	  	Percentage of
Target
Performance
Award To be
Issued1 **	 	 	 [**Confidential Treatment Requested]
	  	Percentage of
Target
Performance
Award To be
Issued1 **	 
	[**Confidential Treatment Requested]	  	 	148	% 	 	[**Confidential Treatment Requested]	  	 	111	% 
	[**Confidential Treatment Requested]	  	 	147	% 	 	[**Confidential Treatment Requested]	  	 	110	% 
	[**Confidential Treatment Requested]	  	 	146	% 	 	[**Confidential Treatment Requested]	  	 	109	% 
	[**Confidential Treatment Requested]	  	 	145	% 	 	[**Confidential Treatment Requested]	  	 	108	% 
	[**Confidential Treatment Requested]	  	 	144	% 	 	[**Confidential Treatment Requested]	  	 	107	% 
	[**Confidential Treatment Requested]	  	 	143	% 	 	[**Confidential Treatment Requested]	  	 	106	% 
	[**Confidential Treatment Requested]	  	 	142	% 	 	[**Confidential Treatment Requested]	  	 	105	% 
	[**Confidential Treatment Requested]	  	 	141	% 	 	[**Confidential Treatment Requested]	  	 	104	% 
	[**Confidential Treatment Requested]	  	 	140	% 	 	[**Confidential Treatment Requested]	  	 	103	% 
	[**Confidential Treatment Requested]	  	 	139	% 	 	[**Confidential Treatment Requested]	  	 	102	% 
	[**Confidential Treatment Requested]	  	 	138	% 	 	[**Confidential Treatment Requested]	  	 	101	% 
	[**Confidential Treatment Requested]	  	 	137	% 	 	[**Confidential Treatment Requested]	  	 	100	% 
	[**Confidential Treatment Requested]	  	 	136	% 	 	[**Confidential Treatment Requested]	  	 	96	% 
	[**Confidential Treatment Requested]	  	 	135	% 	 	[**Confidential Treatment Requested]	  	 	92	% 
	[**Confidential Treatment Requested]	  	 	134	% 	 	[**Confidential Treatment Requested]	  	 	88	% 
	[**Confidential Treatment Requested]	  	 	133	% 	 	[**Confidential Treatment Requested]	  	 	85	% 
	[**Confidential Treatment Requested]	  	 	132	% 	 	[**Confidential Treatment Requested]	  	 	81	% 
	[**Confidential Treatment Requested]	  	 	131	% 	 	[**Confidential Treatment Requested]	  	 	77	% 
	[**Confidential Treatment Requested]	  	 	130	% 	 	[**Confidential Treatment Requested]	  	 	73	% 
	[**Confidential Treatment Requested]	  	 	129	% 	 	[**Confidential Treatment Requested]	  	 	69	% 
	[**Confidential Treatment Requested]	  	 	128	% 	 	[**Confidential Treatment Requested]	  	 	65	% 
	[**Confidential Treatment Requested]	  	 	127	% 	 	[**Confidential Treatment Requested]	  	 	62	% 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 

											
	[**Confidential Treatment Requested]	  	 	126	% 	 	[**Confidential Treatment Requested]	  	 	58	% 
	[**Confidential Treatment Requested]	  	 	125	% 	 	[**Confidential Treatment Requested]	  	 	54	% 
	[**Confidential Treatment Requested]	  	 	124	% 	 	[**Confidential Treatment Requested]	  	 	50	% 
	[**Confidential Treatment Requested]	  	 	123	% 	 	[**Confidential Treatment Requested]	  	 	46	% 
	[**Confidential Treatment Requested]	  	 	122	% 	 	[**Confidential Treatment Requested]	  	 	42	% 
	[**Confidential Treatment Requested]	  	 	121	% 	 	[**Confidential Treatment Requested]	  	 	38	% 
	[**Confidential Treatment Requested]	  	 	120	% 	 	[**Confidential Treatment Requested]	  	 	35	% 
	[**Confidential Treatment Requested]	  	 	119	% 	 	[**Confidential Treatment Requested]	  	 	31	% 
	[**Confidential Treatment Requested]	  	 	118	% 	 	[**Confidential Treatment Requested]	  	 	27	% 
	[**Confidential Treatment Requested]	  	 	117	% 	 	[**Confidential Treatment Requested]	  	 	23	% 
	[**Confidential Treatment Requested]	  	 	116	% 	 	[**Confidential Treatment Requested]	  	 	19	% 
	[**Confidential Treatment Requested]	  	 	115	% 	 	[**Confidential Treatment Requested]	  	 	15	% 
	[**Confidential Treatment Requested]	  	 	114	% 	 	[**Confidential Treatment Requested]	  	 	12	% 
	[**Confidential Treatment Requested]	  	 	113	% 	 	[**Confidential Treatment Requested]	  	 	8	% 
	[**Confidential Treatment Requested]	  	 	112	% 	 	[**Confidential Treatment Requested]	  	 	4	% 
		  				 	[**Confidential Treatment Requested]	  	 	0	% 

  

	(1)	Reflects the % of Target Performance Award that may vest and be payable. 

	*	[**Confidential Treatment Requested] to be rounded to nearest [**Confidential Treatment Requested] 

	**	Percentage of Performance Award to be issued rounded to the nearest 1% 

  

	8.	Examples: For purposes of these examples, assume Employee is granted a Target Performance Award of 325 RSUs: 

 

	 	a.	If the [**Confidential Treatment Requested] is [**Confidential Treatment Requested], Employee shall receive the number of shares equal to 143% of the
number of RSUs granted as the Target Performance Award, rounded up to the next whole share or 465 shares (325 * 143% = 464.75). 

  

	 	b.	If the [**Confidential Treatment Requested] is [**Confidential Treatment Requested], Employee shall receive the number of shares equal to 111% of the
number of RSUs granted as the Target Performance Award rounded up to the next whole share or 361 shares (325 * 111% = 360.75). 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 

	 	c.	If [**Confidential Treatment Requested] is [**Confidential Treatment Requested], Employee shall receive the number of shares equal to 62% of the number of
RSUs granted as the Target Performance Award rounded up to the next whole share or 202 shares (325 * 62% = 201.5). 

  

	 	d.	If [**Confidential Treatment Requested] is [**Confidential Treatment Requested] or less, Employee shall not receive any portion of the Performance Award.

  

	 	e.	If the [**Confidential Treatment Requested] is [**Confidential Treatment Requested] or more, Employee shall receive the number of shares equal to 200% of
the number of RSUs granted as the Target Performance Award rounded up to the next whole share or 750 shares (325 * 200% = 750). 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission.Form of 2011 Long-Term Incentive Plan Award Agreement

 Exhibit 10.3 
 Confidential Treatment Requested by Cash America International, Inc. 

Confidential portions of this document have been omitted and filed separately 

with the Securities and Exchange Commission. 
 2011 LONG TERM INCENTIVE PLAN AWARD AGREEMENT 
 FOR THE E-COMMERCE
DIVISION OF CASH AMERICA INTERNATIONAL, INC. 
 UNDER THE FIRST AMENDED AND RESTATED CASH AMERICA INTERNATIONAL, INC.

 2004 LONG-TERM INCENTIVE PLAN, AS AMENDED 

This Long Term Incentive Plan Award Agreement (the “Agreement”) is entered into as of the
    th day of February, 2011,
by and between Cash America International, Inc. (the “Company”) and
                                         
    (“Employee”). 
 W I T N E S E
T H: 
 WHEREAS, the Company has adopted the First Amended and Restated Cash America International,
Inc. 2004 Long-Term Incentive Plan, as amended (the “Plan”), which is administered by the Management Development and Compensation Committee of the Company’s Board of Directors (the “Committee”); and 

WHEREAS, the Committee desires to grant to Employee an award (the “Award”) of Performance Units pursuant to
Section 8 of the Plan that shall vest under the terms of the Plan over a three-year period, subject to Employee’s continued employment and the satisfaction of certain conditions related to the performance of the E-Commerce Division, which
is comprised of the Company’s domestic and foreign online channel (which covers the Company’s internet lending activities, as well as other ancillary services) and the Company’s micro line of credit services channel and is referred to
in the Company’s audited financial statements for the year ended December 31, 2010 as the e-commerce segment (the “E-Commerce Division”), as such Award and its applicable terms and conditions are specified in this
Agreement and in Exhibit “A” attached hereto, to encourage Employee’s continued loyalty and diligence; and 

WHEREAS, the Performance Units represent the unfunded and unsecured promise of the Company to pay Employee the Unit Value (as
hereinafter defined) of the Performance Units at a future date, subject to the terms of this Agreement; 
 WHEREAS, this
Award is intended to satisfy the short-term deferral rule exemption of Section 409A of the Internal Revenue Code of 1986, as amended (“Code Section 409A”) and thereby be exempt from said section. 

NOW, THEREFORE, for and in consideration of the mutual promises herein contained, and for other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows: 
 1. Award.

 (a) General. Subject to the conditions set forth in this Agreement and Exhibit “A,” the Company
hereby grants to Employee an Award of                      Performance Units. The Award is designated as a Qualified Performance-Based Award
as defined in Section 2 of the Plan. 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 

 (b) Grant Date. The Award was awarded to Employee on February
    , 2011 (the “Grant Date”). 
 2. Vesting. 

(a) 33 1/3% of the Performance Units granted under the Award shall vest on January 1, 2012 (the “First Vesting
Date”) as long as Employee remains continuously employed by the Company or its Affiliates through the First Vesting Date; 
 (b) Subject to the terms and conditions specified on Exhibit “A,” 33 1/3% of the Performance Units granted under the Award shall vest on each of January 1, 2013 and January 1, 2014
(the “Second Vesting Date” and “Third Vesting Date,” respectively, and together with the First Vesting Date, the “Vesting Dates”) as long as Employee remains continuously employed by the Company or
its Affiliates through the applicable Vesting Date. If a portion of the Award fails to vest on the Second Vesting Date solely because the [**Confidential Treatment Requested] specified in Section 3(a) of Exhibit “A” is not
achieved as of the Second Vesting Date, that portion of the award shall be eligible to vest on the Third Vesting Date if (i) Employee has remained continuously employed through the Third Vesting Date, and (ii) the [**Confidential
Treatment Requested] specified in Section 3(b) of Exhibit “A” is satisfied as of the Third Vesting Date. 
 3. Treatment of Award Upon Termination of Employment. Notwithstanding anything in this Agreement to the contrary, if an Employee terminates employment with the Company or its Affiliates,
whether voluntarily or involuntarily (including by death), for any reason, he or she shall immediately forfeit all interest in the unvested portion of an Award, and such forfeited Award shall not be considered outstanding. 

4. Payment of Awards. 
 (a) General. If Employee remains continuously employed through a Vesting Date and the Award has received Committee Certification (as defined in Exhibit “A”) for such Vesting Date
(such that a portion of the Award vests as of such Vesting Date), then, except as provided in Section 4(d) below, the Company shall pay to Employee (or if Employee has died since such Vesting Date, Employee’s Beneficiary (as hereinafter
defined)) the total Unit Value of the then-vesting portion of the Award determined in accordance with this Section 4 (i) within a reasonable time after the Committee Certification Date (as defined in Exhibit “A”), but
(ii) in no event will such payment be made later than March 15 of the calendar year following the calendar year in which such Vesting Date occurs; provided, however, if the Committee has not provided the Committee Certification by such
March 15, such portion of the Award shall not vest or be payable with respect to such Vesting Date. All payments shall be made in cash. “Beneficiary” means the person(s) designated by Employee to receive any amounts payable
under this Agreement upon the Employee’s death. If no Beneficiary has been designated, the Employee’s estate shall be deemed to be the Beneficiary. 
 (b) Amount of Payment. The amount, if any, to be paid to Employee following each Vesting Date shall be determined as follows: 

i. First Vesting Date: With respect to all Performance Units granted to the Employee that vest as of the First
Vesting Date, an amount equal to one-hundred percent (100%) of the total Unit Value (determined in accordance with Section 4(c)(i) below) of all such vested 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 
 2 

 
Performance Units shall be paid to Employee (or his Beneficiary) in accordance with Section 4(a) of this Agreement. The portion of the total Unit Value payable in connection with the First
Vesting Date on Performance Units that vest as of the First Vesting Date shall not be less than zero. Unit Values for Performance Units that vest on the First Vesting Date shall not remain subject to adjustment as of any subsequent Vesting Date.

 ii. Second Vesting Date. With respect to all Performance Units granted to Employee that vest on the
Second Vesting Date, an amount equal to one-hundred percent (100%) of the total Unit Value (determined in accordance with Section 4(c)(ii) below) of all such vested Performance Units shall be paid to Employee (or his Beneficiary) in
accordance with Section 4(a) of this Agreement. The portion of the total Unit Value payable in connection with the Second Vesting Date on Performance Units that vest as of the Second Vesting Date shall not be less than zero. Unit Values for
Performance Units that vest on the Second Vesting Date shall not remain subject to adjustment as of the Third Vesting Date. 
 iii. Third Vesting Date. With respect to all Performance Units granted to Employee that vest on the Third Vesting Date, an amount equal to one-hundred percent (100%) of the sum of the
following amounts shall be paid to Employee (or his Beneficiary) in accordance with Section 4(a) of this Agreement: 
 (A) the total Unit Value (determined in accordance with Section 4(c)(ii) below) of all such vested Performance Units that were scheduled to vest on the Second Vesting Date, but failed to vest solely
because the [**Confidential Treatment Requested] requirement specified in Section 3 of Exhibit “A” was not achieved as of the Second Vesting Date; and 

(B) the total Unit Value (determined in accordance with Section 4(c)(iii) below) of all other such Performance Units
that vested on the Third Vesting Date. 
 The portion of the Unit Value payable in connection with the Third Vesting Date on
Performance Units that vest as of the Third Vesting Date shall not be less than zero. 
 Any portion of the Award that does not
vest as of the Third Vesting Date, as more particularly described herein, shall expire and be forfeited and Employee shall thereafter have no further right to payment or compensation with respect to any such unvested portion of such Award.

 (c) Unit Value. Except as provided in Section 4(d) below, “Unit Value” means the value of
a Unit scheduled to vest on a particular Vesting Date, determined as follows: 
 i. Units scheduled to vest on
the First Vesting Date: 
 [([**Confidential Treatment Requested] for calendar year 2011 –
[**Confidential Treatment Requested] for calendar year 2010) x the Percentage Multiple (as defined on Exhibit “A”)] ÷ 33,333 Units 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 
 3 

 ii. Units Scheduled to Vest on the Second Vesting Date: 

[([**Confidential Treatment Requested] for calendar year 2012 – [**Confidential Treatment Requested]
for calendar year 2011) x the Percentage Multiple] ÷ 33,333 Units 
 iii. Units Scheduled to Vest on
the Third Vesting Date: 
 [([**Confidential Treatment Requested] for calendar year 2013–
[**Confidential Treatment Requested] for calendar year 2012) x the Percentage Multiple] ÷ 33,334 Units 
 (d)
Payment Upon Change in Control. 
 i. The amount, if any, to be paid to Employee with respect to all
Performance Units granted to Employee that vest as a result of a Change in Control (as hereinafter defined) in accordance with Section 5 shall be one-hundred percent (100%) of the total Unit Value (determined in accordance with
Section 4(d)(ii) below) of all such vested Performance Units. Such amount shall be paid within 60 days following the date of such Change in Control. 
 ii. For purposes of this Section 4(d), “Unit Value” shall be computed as follows: 
 [[**Confidential Treatment Requested] (computed in accordance with Section 4(d)(iii)) for the calendar year of the Change in Control – [**Confidential Treatment Requested] for the
immediately preceding year] x the Percentage Multiple ÷ 33,333 Units 
 iii. For purposes of this section
4(d), “[**Confidential Treatment Requested]” for the calendar year of the Change in Control shall be computed as follows: 
 (A) Year-to-date [**Confidential Treatment Requested] through the last day of the calendar quarter immediately preceding or coincident with the date of the Change in Control (the “CIC
Valuation Date”); divided by 
 (B) Year-to-date [**Confidential Treatment Requested] through the date that is
one year before the CIC Valuation Date; multiplied by 
 (C) [**Confidential Treatment Requested] for the full calendar
year immediately preceding the calendar year that includes the CIC Valuation Date. 
 5. Vesting Upon Change in
Control. Upon a Change in Control while Employee is still employed by the Company or its Affiliates, all Awards that are outstanding and scheduled to vest within 12 calendar months following the date of the Change in Control shall become
100% vested, subject to the terms and conditions set forth on Exhibit “A”, as long as Employee has remained continuously employed through the date of such Change in Control; provided, however, the amount and time of payment for any
Performance Units vesting pursuant to this Section shall be determined under the terms of Section 4(d) of this Agreement. “Change in Control” means an event that is a change in the ownership of the Company, a
change in the effective control of the Company or a change in the ownership of a substantial portion of 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 
 4 

 
the assets of the Company, all as defined in Code Section 409A and Treasury Regulations Section 1.409A-3(i)(5), except that 35% shall be substituted for 30% in applying Treasury
Regulations Section 1.409A-3(i)(5)(vi) and 50% shall be substituted for 40% in applying Treasury Regulations Section 1.409A-3(i)(5)(vii). 
 7. Withholding. Upon payment to Employee pursuant to this Agreement, the Company shall withhold all applicable federal, state and local employment taxes which the Company or its Affiliates
are required to withhold. 
 8. Plan Provisions. 

In addition to the terms and conditions set forth herein, each Award is subject to and governed by the terms and conditions set forth in
the Plan, as may be amended from time to time, which are hereby incorporated by reference. Any terms used herein with an initial capital letter shall have the same meaning as provided in the Plan, unless otherwise specified herein. In the event of
any conflict between the provisions of the Agreement and the Plan, the Plan shall control. 
 9. Miscellaneous.

 (a) Limitation of Rights. The granting of the Award and the execution of the Agreement shall not give Employee
any rights to (1) similar grants in future years, (2) any right to be retained in the employ or service of the Company or any of its Affiliates, or (3) interfere in any way with the right of the Company or its Affiliates to terminate
Employee’s employment or services at any time. 
 (b) Claims Procedure. Any dispute or claim for benefits by
any person under this Agreement shall be determined by the Committee in accordance with the claims procedures under the Cash America International, Inc. Nonqualified Savings Plan. 

(c) Severability. If any term, provision, covenant or restriction contained in the Agreement is held by a court or a
federal regulatory agency of competent jurisdiction to be invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions contained in the Agreement shall remain in full force and effect, and shall in no way be
affected, impaired or invalidated. 
 (d) Controlling Law. The Agreement is being made in Texas and shall be
construed and enforced in accordance with the laws of that state. 
 (e) Construction. The Agreement and the Plan
contain the entire understanding between the parties, and supersedes any prior understanding and agreements between them, representing the subject matter hereof. There are no representations, agreements, arrangements or understandings, oral or
written, between and among the parties hereto relating to the subject matter hereof which are not fully expressed herein. 
 (g)
Exemption from Code Section 409A. Notwithstanding the references to Code Section 409A and the incorporation of certain provisions from the Treasury Regulations under Code Section 409A, the Company intends that all
payments under the Award be exempt from Code Section 409A under the short-term deferral rule exemption in Treasury Regulations Section 1.409A-1(b)(4). 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 
 5 

 (h) Headings. Section and other headings contained in the Agreement are for
reference purposes only and are in no way intended to describe, interpret, define or limit the scope, extent or intent of the Agreement or any provision hereof. 
 (i) Clawback. Notwithstanding anything in the Plan to the contrary, in the event that the Company is required to materially restate its financial results, excluding a material restatement of
such financial results due solely to a change in generally accepted accounting principles in the United States or such other accounting principles that may be adopted by the Securities and Exchange Commission and are or become applicable to the
Company, at any time before or within two years following the Third Vesting Date as a result of fraud or intentional misconduct on the part of the Employee, the Committee may, in its discretion, (a) cancel the Award, in whole or in part,
whether or not vested, and/or (b) require the Employee to repay to the Company an amount equal to all or any portion of the payments that have been made to Employee pursuant to this Agreement. Such cancellation or repayment obligation shall be
effective as of the date specified by the Committee. Any repayment obligation shall be satisfied in cash, and the Committee may provide for an offset to any future payments owed by the Company or its or Affiliates to the Employee if necessary to
satisfy the repayment obligation; provided, however, that if any such offset is prohibited under applicable law, the Committee shall not permit any offsets and may require immediate repayment by the Employee. 

Notwithstanding the foregoing, to the extent required to comply with applicable law and/or any Clawback Policy adopted by the Company
after the date of this Agreement, the Company may unilaterally amend this Section 9(i), and any such amendment shall be made by providing notice of such amendment to Employee, and shall be binding on Employee; provided, regardless of whether
the Company makes such a unilateral amendment to this Section 9(i) or provides such notice to Employee, this Section 9(i)shall be deemed consistent with any Clawback Policy adopted by the Company after the date of this Agreement and
Employee shall be bound thereby. 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 
 6 

 IN WITNESS WHEREOF, the parties hereto have executed the Agreement as of the day and
year first set forth above. 
  

			
	CASH AMERICA INTERNATIONAL, INC.
		
	By:	 	  

		 	 Daniel R. Feehan
 Chief Executive Officer and President

	
	EMPLOYEE
	
	  

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 
 7 

 EXHIBIT “A” 

TERMS AND CONDITIONS OF PERFORMANCE UNITS 
  

	1.	Performance Goals. The value of any Performance Units granted under the Award that vest on any Vesting Date and become payable shall be based on a percentage
(the “Percentage Multiple”) of the amount of the E-Commerce Division’s positive annual growth in its [**Confidential Treatment Requested], if any, during the calendar year immediately preceding the Vesting Date, as further
described in Section 4 of the Agreement. For purposes of this paragraph and Section 4 of the Agreement, the Percentage Multiple shall be [**Confidential Treatment Requested]. In addition to the continuous employment of Employee, the
vesting of any awards on the Second and Third Vesting dates shall be contingent upon the E-Commerce Division’s achievement of the [**Confidential Treatment Requested] specified in Section 3 of this Exhibit. The vesting of any
portion of the Award shall be subject to Committee Certification, as described in Section 5 of this Exhibit. 

  

	2.	[**Confidential Treatment Requested]. [**Confidential Treatment Requested] shall be calculated as if the E-Commerce Division was being operated as a separate and
independent corporation and determined in accordance with generally accepted accounting principles in the United States or such other accounting principles that may be adopted by the Securities and Exchange Commission and are or become applicable to
the Company (“GAAP”) as consistently applied by the Company; provided, however, that in determining [**Confidential Treatment Requested]: 

(a) [**Confidential Treatment Requested] shall be computed without regard to “extraordinary items” of
gain or loss as that term shall be defined in GAAP. 
 (b) [**Confidential Treatment Requested] shall not
include any gain or loss that exceeds [**Confidential Treatment Requested] from either the sale or write-off of discontinued business operations (as defined in GAAP) or from the sale of assets classified under GAAP as noncurrent assets (other
than the noncurrent portion of any loans to customers) in a single transaction. 
 (c) [**Confidential
Treatment Requested] for any period shall be increased by [**Confidential Treatment Requested] income earned and reduced by [**Confidential Treatment Requested] expense accrued. “[**Confidential Treatment
Requested]” means [**Confidential Treatment Requested]. 
 (d) [**Confidential
Treatment Requested] shall not include the corporate administrative overhead allocation that is charged to the E-Commerce Division by the Company or its Affiliates other than Affiliates included in the E-Commerce Division. 

(e) For purposes of calculating [**Confidential Treatment Requested], income taxes shall mean only federal, state,
local and foreign taxes on the income of the E-Commerce Division and shall not include (i) any other tax, charge, fee, duty (including customs duty), levy or assessment, including any ad valorem, turnover, real and personal property (tangible
and intangible), sales, use, franchise (other than franchise taxes based on income), excise, value added, stamp, leasing, lease, user, transfer, fuel, excess profits, windfall profits, occupational, premium, interest equalization, severance,
license, registration, payroll, environmental (including taxes under Code Section 59A), capital stock, capital duty, disability, gains, wealth, welfare, 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 

 
employee’s income withholding, other withholding, unemployment and social security or other tax of whatever kind (including any fee, assessment and other charges in the nature of or in lieu
of any tax) that is imposed by any governmental authority, (ii) any interest, fines, penalties or additions resulting from, attributable to, or incurred in connection with any items described in this paragraph or any related contest or dispute
and (iii) any items described in this paragraph that are attributable to another person but that the owner of the E-Commerce Division is liable to pay by law, by contract or otherwise, whether or not disputed. 

 

	3.	[**Confidential Treatment Requested] Threshold for Vesting and Payment. The portion of the Award that will vest and be payable (subject to Committee
Certification, as described below) shall be subject to the continuous employment of Employee by the Company or its Affiliates through the applicable Vesting Date and shall be determined as follows: 

(a) The Company must achieve an [**Confidential Treatment Requested] through December 31 of the year preceding
the Second or the Third Vesting Date, as applicable, in order for any portion of the Award to vest on the Second Vesting Date or the Third Vesting Date and become payable. There is no [**Confidential Treatment Requested] requirement for the
portion of the Award scheduled to vest on the First Vesting Date. 
 (b) If the Company does not achieve an
[**Confidential Treatment Requested] over the two calendar-year period ending on December 31, 2012, no portion of the Award will vest on the Second Vesting Date. If the Company achieves an [**Confidential Treatment Requested] over
the three calendar-year period ending on December 31, 2013, then any units that would have vested on the Second Vesting Date but for the Company’s failure to achieve the [**Confidential Treatment Requested] requirement as of
December 31, 2012 will vest on the Third Vesting Date. 
 (c) No portion of the Award will vest on the Third
Vesting Date unless the Company achieves an [**Confidential Treatment Requested] over the three calendar-year period ending on December 31, 2013. Any portion of the Award that does not vest as of the Third Vesting Date, as more
particularly described herein, shall expire and be forfeited and Employee shall thereafter have no further right to payment or compensation with respect to any such unvested portion of such Award. 

(d) For purposes of determining the amount of the Award that will vest and be payable, [**Confidential Treatment
Requested] shall be rounded to the nearest [**Confidential Treatment Requested]. 
  

	4.	Base for Calculation of [**Confidential Treatment Requested]. For purposes of determining [**Confidential Treatment Requested] as of the Second Vesting
Date and the Third Vesting Date, the [**Confidential Treatment Requested] shall be the [**Confidential Treatment Requested]. 

  

	5.	 Committee Certification. At its first regularly scheduled meeting (or, if later, at the first meeting held once the necessary calendar year
[**Confidential Treatment Requested] data has become available) following each Vesting Date (which meeting is anticipated to occur during the last 14 days of January of each year), the Committee (or any successor thereto) shall determine and
certify as to whether the conditions described in this Exhibit, if applicable, and other material terms for the vesting of any portion of the Award were met on the applicable Vesting Date (the “Vesting Conditions”) and, if so,
(i) the number of Performance Units that have vested on such Vesting Date, (ii) the amount of [**Confidential Treatment Requested] for each period used to 

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission. 

	 	 
determine the [**Confidential Treatment Requested] and the Unit Value of such vested Performance Units in accordance with Section 4 of the Agreement, (iii) the [**Confidential
Treatment Requested] achieved for each applicable period, and (iv) the total amount payable with respect to such vested Performance Units (“Committee Certification”). The Vesting Conditions will be considered to have been
met only to the extent that the Committee certifies in writing (within the meaning of Treasury Regulations Section 1.162-27(e)(5)) that they have been met. The Committee Certification shall include the satisfaction of the [**Confidential
Treatment Requested] set forth in this Exhibit and of the satisfaction of all other material terms of the Award. The date the Committee makes such a written certification shall be deemed the “Committee Certification Date”.

  
 [**Confidential Treatment
Requested] indicates that portions of this document have been omitted and have been separately filed with the Securities and Exchange Commission.

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