Document:

Exhibit
10.9

 

GPAQ
ACQUISITION HOLDINGS, INC.

WARRANT AGREEMENT

 

This
Warrant Agreement dated as of July 1, 2020 (this “Agreement”) is entered into by and among GPAQ Acquisition
Holdings, Inc., a Delaware corporation (the “Company”), and the purchasers party hereto (each, a “Purchaser”
and collectively, the “Purchasers”). All capitalized terms used but not defined herein shall have the respective
meanings ascribed to such terms in the Note Purchase Agreement dated as of the date hereof (the “Note Purchase Agreement”)
by and among the Company and the Purchasers.

 

WHEREAS,
pursuant to the Note Purchase Agreement, in the event of a redemption of the Notes issued thereunder, upon payment of the redemption
price for such Notes being redeemed, the Company shall issue to each Holder of the Notes being redeemed a number of warrants,
as hereinafter described (the “Warrants”), to purchase the number of shares of common stock of the Company
that such Holder would have received if such Holder were to have converted the redeemed Notes in full on the Redemption Date (such
shares of common stock of the Company, the “Common Stock,” and together with any other securities issuable
upon exercise of the Warrants, the “Warrant Shares”);

 

NOW,
THEREFORE, in consideration of the premises and the mutual agreements herein set forth, the parties hereto agree as follows:

 

Section
1. Warrant Certificates. In connection with any redemption of the Notes, upon payment of the redemption price for such
Notes being redeemed, the Company will issue and deliver a certificate or certificates evidencing the Warrants (the “Warrant
Certificates”) pursuant to the terms of the Note Purchase Agreement. Such Warrant Certificates shall be substantially
in the form set forth as Exhibit A attached hereto. Each Warrant Certificate shall be dated the date of issuance by the
Company.

 

Section
2. Execution of Warrant Certificates. Warrant Certificates shall be signed on behalf of the Company by its Chairman of
the Board, Chief Executive Officer, President or any Vice President. The signature upon the Warrant Certificates may be in the
form of a facsimile signature of the present or any future Chairman of the Board, Chief Executive Officer, President or Vice President
of the Company, and may be imprinted or otherwise reproduced on the Warrant Certificates and for that purpose the Company may
adopt and use the facsimile signature of any person who shall have been Chairman of the Board, Chief Executive Officer, President
or Vice President of the Company, notwithstanding the fact that at the time the Warrant Certificates shall be delivered or disposed
of by the Holders thereof he shall have ceased to hold such office.

 

Section
3. Registration. The Company shall number and register the Warrant Certificates and the Warrant Shares in registers (the
“Warrant Register” and the “Warrant Shares Register,” respectively) as they are issued.
The Company may deem and treat the registered holder(s) from time to time of the Warrant Certificates (the “Holders”)
as the absolute owner(s) thereof (notwithstanding any notation of ownership or other writing thereon made by anyone) for all purposes
and shall not be affected by any notice to the contrary.

 

     

     

    

 

Section
4. Restrictions on Transfer; Registration of Transfers. Prior to any proposed transfer of the Warrants or the Warrant Shares,
unless such transfer is made pursuant to an effective registration statement under the Securities Act of 1933, as amended (the
“Securities Act”), the transferring Holder will, if requested by the Company, deliver to the Company an opinion
of counsel, reasonably satisfactory in form and substance to the Company, to the effect that the Warrants or Warrant Shares, as
applicable, may be sold or otherwise transferred without registration under the Securities Act; provided, however,
that with respect to transfers by Holders to their Affiliates, no such opinion shall be required. Upon original issuance thereof,
and until such time as the same shall have been registered under the Securities Act or sold pursuant to Rule 144 promulgated
thereunder (or any similar rule or regulation), each Warrant Certificate shall bear the legend included on the first page of Exhibit
A, unless in the opinion of such counsel, such legend is no longer required by the Securities Act.

 

The
Company shall from time to time register the transfer of any outstanding Warrant Certificates in the Warrant Register to be maintained
by the Company upon surrender thereof accompanied by a written instrument or instruments of transfer in form reasonably satisfactory
to the Company, duly executed by the registered Holder or Holders thereof or by the duly appointed legal representative thereof
or by a duly authorized attorney. Upon any such registration of transfer, a new Warrant Certificate shall be issued to the transferee
Holder(s) and the surrendered Warrant Certificate shall be canceled and disposed of by the Company.

 

Section
5. Warrants; Exercise of Warrants.

 

(a)
Subject to the terms of this Agreement, each Holder shall have the right, which may be exercised commencing on the date of issuance
of the Warrants and until 5:00 p.m., Eastern Time, on the Maturity Date of the Notes (such date being referred to in this
Agreement as the “Expiration Date”), to receive from the Company the number of fully paid and nonassessable
Warrant Shares (and such other consideration) that the Holder may at the time be entitled to receive on exercise of such Warrants
and payment of the Exercise Price then in effect for such Warrant Shares. Each Warrant not exercised prior to 5:00 p.m.,
Eastern Time, on the Expiration Date shall become void and all rights thereunder and all rights in respect thereof under this
Agreement shall cease as of such time. No adjustments as to dividends will be made upon exercise of the Warrants, except as otherwise
expressly provided herein.

 

(b)
The initial price at which each Warrant shall be exercisable (the “Exercise Price”) shall equal the Conversion
Price for the corresponding redeemed Notes that was in effect immediately prior to the redemption of such Notes, subject to adjustment
after issuance of such Warrant pursuant to the terms hereof.

 

(c)
A Warrant may be exercised upon surrender to the Company at its office designated for such purpose (as provided for in Section
12 hereof) of the Warrant Certificate or Certificates to be exercised with the form of election to purchase attached thereto duly
filled in and signed, and upon payment to the Company of the Exercise Price for the number of Warrant Shares in respect of which
such Warrants are then exercised. Payment of the aggregate Exercise Price shall be made in cash or by certified or official bank
check payable to the order of the Company.

 

    2

     

    

 

(d)
Subject to the provisions of Section 6 hereof, upon such surrender of Warrant Certificates and payment of the Exercise Price,
the Company shall issue and cause to be delivered, as promptly as practicable, to or upon the written order of the Holder and
in such name or names as such Holder may designate a certificate or certificates for the number of full Warrant Shares
issuable upon the exercise of such Warrants (and such other consideration as may be deliverable upon exercise of such
Warrants) together with cash for fractional Warrant Shares as provided in Section 10 hereof. The certificate or certificates
for such Warrant Shares shall be deemed to have been issued and the person so named therein shall be deemed to have become a
holder of record of such Warrant Shares as of the date of the surrender of such Warrants and payment of the Exercise Price,
irrespective of the date of delivery of such certificate or certificates for Warrant Shares. The Company shall register the
Warrant Shares in the Warrant Shares Register, as provided in Section 3 hereof, and shall from time to time register the
transfer of any outstanding Warrant Shares in the Warrant Shares Register.

 

(e)
Each Warrant shall be exercisable, at the election of the Holder thereof, either in full or from time to time in part and, in
the event that a Warrant Certificate is exercised in respect of fewer than all of the Warrant Shares issuable on such exercise
at any time prior to the Expiration Date, a new certificate evidencing the remaining Warrant or Warrants will be issued and delivered
pursuant to the provisions of this Section 5 and of Section 2 hereof.

 

(f)
All Warrant Certificates surrendered upon exercise of Warrants shall be cancelled and disposed of by the Company. The Company
shall keep copies of this Agreement and any notices given or received hereunder shall be available for inspection by the Holders
during normal business hours at the Company’s office.

 

(g)
In addition to and without limiting the rights of the Holder under the terms hereof, at a Holder’s option, a Warrant Certificate
may be exercised by being exchanged in whole or in part at any time or from time to time prior to the Expiration Date for a number
of shares of Common Stock having an aggregate Specified Value (as defined in Section 9(h) hereof) on the date of such exercise
equal to the difference between (x) the Specified Value of the number of Warrant Shares in respect of which such Warrant
Certificate is then exercised and (y) the aggregate Exercise Price for such shares in effect at such time. The following
equation illustrates how many Warrant Shares would then be issued upon exercise pursuant to this subsection:

 

 

 

where:

 

	 	SV	=	Specified
    Value per Warrant Share at date of exercise.
	 	 	 	 
	 	PSP	=	Per
    share Exercise Price at date of exercise.
	 	 	 	 
	 	N	=	Number
    of Warrant Shares in respect of which the Warrant Certificate is being exercised by exchange.
	 	 	 	 
	 	X	=	Number
    of Warrant Shares issued upon exercise by exchange.

 

    3

     

    

 

Upon
any such exercise, the number of Warrant Shares purchasable upon exercise of such Warrant Certificate shall be reduced by the
number of Warrant Shares so exchanged and, if a balance of purchasable Warrant Shares remain after such exercise, the Company
shall execute and deliver to the Holder thereof a new Warrant for such balance of Warrant Shares.

 

No
payment of any cash or other consideration to the Company shall be required from the Holder of a Warrant in connection with any
exercise thereof by exchange pursuant to this subsection. Such exchange shall be effective upon the date of receipt by the Company
of the original Warrant Certificate surrendered for cancellation and a written request from the Holder thereof that the exchange
pursuant to this subsection be made, or at such later date as may be specified in such request. No fractional shares arising out
of the above formula for determining the number of Warrant Shares issuable in such exchange shall be issued, and the Company shall
in lieu thereof make payment to the Holder of cash in the amount of such fraction multiplied by the Specified Value of a Warrant
Share on the date of the exchange.

 

Section
6. Taxes.

 

(a)
Withholding and Reporting Requirements. The Company shall comply with all applicable tax withholding and reporting requirements
imposed by any governmental authority, and all distributions, including deemed distributions, pursuant to the Warrants or Warrant
Shares will be subject to applicable withholding and reporting requirements. Notwithstanding any provision to the contrary, the
Company will be authorized to (i) take any actions that may be necessary or appropriate to comply with such withholding and
reporting requirements, (ii) apply a portion of any cash distribution to be made under the Warrants or Warrant Shares to
pay applicable withholding taxes, (iii) liquidate a portion of any non-cash distribution to be made under the Warrants or
Warrant Shares to generate sufficient funds to pay applicable withholding taxes or (iv) establish any other mechanisms the
Company believes are reasonable and appropriate, including requiring Holders to submit appropriate tax and withholding certifications
(such as IRS Forms W-9 and the appropriate IRS Forms W-8, as applicable) as a condition of receiving the benefit of any adjustment
pursuant to Section 9.

 

(b)
Payment of Taxes. The Company will pay all documentary stamp taxes and other governmental charges (excluding all foreign,
federal or state income, franchise, property, estate, inheritance, gift or similar taxes) in connection with the issuance or delivery
of the Warrants hereunder, as well as all such taxes attributable to the initial issuance or delivery of Warrant Shares upon the
exercise of Warrants and payment of the Exercise Price. The Company shall not, however, be required to pay any tax that may be
payable in respect of any subsequent transfer of the Warrants or any transfer involved in the issuance and delivery of Warrant
Shares in a name other than that in which the Warrants to which such issuance relates were registered, and, if any such tax would
otherwise be payable by the Company, no such issuance or delivery shall be made unless and until the person requesting such issuance
has paid to the Company the amount of any such tax, or it is established to the reasonable satisfaction of the Company that any
such tax has been paid.

 

    4

     

    

 

Section
7. Mutilated or Missing Warrant Certificates. If a mutilated Warrant Certificate is surrendered to the Company, or if the
Holder of a Warrant Certificate claims and submits an affidavit or other evidence satisfactory to the Company to the effect that
the Warrant Certificate has been lost, destroyed or wrongfully taken, the Company shall issue a replacement Warrant Certificate.
If required by the Company such Holder must provide an indemnity bond, or other form of indemnity, sufficient in the judgment
of the Company to protect the Company from any loss that it may suffer if a Warrant Certificate is replaced. If any institutional
Holder (or nominee thereof) is the owner of any such lost, stolen or destroyed Warrant Certificate, then the affidavit of an authorized
officer of such owner, setting forth the fact of loss, theft or destruction and of its ownership of the Warrant Certificate at
the time of such loss, theft or destruction shall be accepted as satisfactory evidence thereof and no further indemnity shall
be required as a condition to the execution and delivery of a new Warrant Certificate other than the unsecured written agreement
of such owner to indemnify the Company or, at the option of institutional Holder, provide an indemnity bond in the amount of the
Specified Value of the Warrant Shares for which such Warrant Certificate was exercisable.

 

Section
8. Reservation of Warrant Shares. For so long as the Company is a corporation with any Warrants outstanding, the Company
shall at all times reserve and keep available, free from preemptive rights, out of the aggregate of its authorized but unissued
Common Stock or its authorized and issued Common Stock held in its treasury, for the purpose of enabling it to satisfy any obligation
to issue Warrant Shares upon exercise of Warrants, the maximum number of shares of Common Stock that may then be deliverable upon
the exercise of all outstanding Warrants. The Company or, if appointed, the transfer agent for the Common Stock and each transfer
agent for any shares of the Company’s capital stock issuable upon the exercise of any of the Warrants (collectively, the
“Transfer Agent”), will be irrevocably authorized and directed at all times to reserve such number of authorized
shares as shall be required for such purpose. The Company shall keep a copy of this Agreement on file with any such Transfer Agent.
The Company will supply any such Transfer Agent with duly executed certificates for such purposes and will provide or otherwise
make available all other consideration that may be deliverable upon exercise of the Warrants. The Company will furnish any such
Transfer Agent a copy of all notices of adjustments and certificates related thereto, transmitted to each Holder pursuant to Section
11 hereof.

 

Before
taking any action that would cause an adjustment pursuant to Section 9 hereof to reduce the Exercise Price below the then par
value (if any) of the Warrant Shares, the Company shall take any action that may, in the opinion of its counsel, be necessary
in order that the Company may validly and legally issue fully paid and nonassessable Warrant Shares at the Exercise Price as so
adjusted.

 

The
Company covenants that all Warrant Shares and other capital stock issued upon exercise of Warrants will, upon payment of the Exercise
Price therefor and issue thereof, be validly authorized and issued, fully paid, nonassessable, free of preemptive rights and free,
subject to Section 6 hereof, from all taxes (other than income taxes), liens, charges and security interests with respect to the
issue thereof.

 

    5

     

    

 

Section
9. Adjustment of Exercise Price and Warrant Number. The number of shares of Common Stock issuable upon the exercise of
each Warrant (the “Warrant Number”) is initially one. The Warrant Number is subject to adjustment from time
to time upon the occurrence of the events enumerated in, or as otherwise provided in, this Section 9.

 

		(a)	Adjustment
for Change in Capital Stock. If the Company:

 

(i) pays
a dividend or makes a distribution on its Common Stock in shares of its Common Stock;

 

(ii)
subdivides its outstanding shares of Common Stock into a greater number of shares; or

 

(iii)
combines its outstanding shares of Common Stock into a smaller number of shares;

 

then
the Warrant Number shall be adjusted based on the following formula:

 

 

 

Where

 

	 	Wʹ	=	the
    adjusted Warrant Number in effect immediately after the open of business on the Ex-Dividend Date of such dividend or distribution,
    or immediately after the open of business on the effective date of such share split or share combination, as applicable.
	 	 	 	 
	 	W	=	the
    Warrant Number immediately prior to the open of business on such Ex-Dividend Date or such effective date.
	 	 	 	 
	 	OSʹ	=	the
    number of shares of Common Stock outstanding immediately after giving effect to such dividend, distribution, share split or
    share combination.
	 	 	 	 
	 	OS	=	the
    number of shares of Common Stock outstanding immediately prior to the open of business on such Ex-Dividend Date or such effective
    date.

 

Such
adjustment shall become effective immediately after the open of business on the Ex-Dividend Date for such dividend or distribution
or the effective date for such share split or share combination. If any dividend or distribution of the type described in this
Section 9(a) is declared but not so paid or made, the Warrant Number shall again be adjusted to the Warrant Number which would
then be in effect if such dividend or distribution had not been declared.

 

    6

     

    

 

Such
adjustment shall be made successively whenever any event listed above shall occur. If the occurrence of any event listed above
results in an adjustment under subsection (b) or (c) of this Section 9, no further adjustment shall be made under this subsection
(a).

 

(b)       Adjustment
for Rights or Warrants Issue. If the Company issues to all or substantially all holders of the Common Stock any rights or
warrants entitling them for a period of not more than 60 calendar days after the announcement date of such issuance to subscribe
for or purchase shares of the Common Stock at a price per share less than the average of the Last Reported Sale Price of Common
Stock for the 10 consecutive Trading Day period ending on the Trading Day immediately preceding the date of announcement of such
issuance, the Warrant Number shall be adjusted based on the following formula:

 

 

 

Where

 

	Wʹ	=	the
    adjusted Warrant Number immediately after the open of business on the Ex-Dividend Date for such issuance.
	W	=	the
    Warrant Number immediately prior to the open of business on such Ex-Dividend Date.
	OS	=	the
    number of shares of Common Stock outstanding immediately prior to the open of business on such Ex-Dividend Date.
	X	=	the
    total number of shares of Common Stock issuable pursuant to such rights or warrants.
	Y	=	the
    number of shares of Common Stock equal to the aggregate price payable to exercise such rights or warrants divided by
    the average of the Last Reported Sale Price of the Common Stock over the 10 consecutive Trading period ending on the Trading
    Day immediately preceding the date of announcement of the issuance of such rights or warrants.

 

To
the extent such rights or warrants are not exercised prior to their expiration or termination, the Warrant Number shall be readjusted
to the Warrant Number that would be in effect had the adjustments made upon the issuance of such rights or warrants been made
on the basis of the delivery of only the number of shares of Common Stock actually delivered. In the event that such rights or
warrants are not so issued, the Warrant Number shall again be adjusted to be the Warrant Number that would then be in effect if
the date fixed for the determination of shareholders entitled to receive such rights or warrants had not been fixed. For the purposes
of this Section 9(b), in determining whether any rights or warrants entitle the holders to subscribe for or purchase shares of
Common Stock at less than the average of the Last Reported Sale Price of Common Stock for the 10 consecutive Trading Day period
ending on the Trading Day immediately preceding the date of announcement of such issuance, and in determining the aggregate exercise
price payable for such shares of Common Stock, there shall be taken into account any consideration received by the Company for
such rights or warrants and any amount payable on the exercise thereof, with the value of such consideration, if other than cash,
as shall be determined in good faith by the board of directors of the Company.

 

    7

     

    

 

(c)       Adjustment
for Other Distributions. If the Company distributes to all or substantially all holders of its Common Stock (i) shares
of any class of Capital Stock of the Company, (ii) any evidences of indebtedness of the Company, (iii) other assets
or property of the Company, or (iv) any rights or warrants to acquire the Company’s Capital Stock or other securities
(in each case of clauses (i) through (iv), excluding (x) dividends or distributions and rights or warrants as to which an
adjustment was effected pursuant to Section 9(a) or Section 9(b), (y) dividends or distributions paid exclusively in cash
and (z) Spin-Offs to which the provisions set forth below in this Section 9(c) shall apply), then, except to the extent the
Holders participate in such distribution, the Warrant Number shall be adjusted based on the following formula:

 

 

 

Where

 

	 	Wʹ	=	the
    adjusted Warrant Number in effect immediately after the open of business on the Ex-Dividend Date for such distribution.
	 	 	 	 
	 	W	=	the
    Warrant Number immediately prior to the open of business on such Ex-Dividend Date.
	 	 	 	 
	 	SP	=	The
    average of the Last Reported Sale Price of the Common Stock over the 10 consecutive Trading Day period ending on the Trading
    Day immediately preceding the Ex-Dividend Date for such distribution.
	 	 	 	 
	 	FMV	=	the
    fair market value (as determined by the board of directors of the Company) of the shares of Capital Stock, evidences of indebtedness,
    assets, property, rights or warrants distributed with respect to each outstanding share of the Common Stock on the Ex-Dividend
    Date for such distribution.

 

Such
adjustment shall become effective immediately after the open of business on the Ex-Dividend Date for such distribution. If the
board of directors of the Company determines the “FMV” (as defined above) of any distribution for purposes of this
Section 9(c) by reference to the actual or when-issued trading market for any securities, it must in doing so consider the prices
in such market over the same period used in computing the average of the Last Reported Sale Price of the Common Stock. Notwithstanding
the foregoing, if “FMV” (as defined above) is equal to or greater than “SP” (as defined above), in lieu
of the foregoing adjustment, each Holder shall receive, in respect of each Warrant at the same time and upon the same terms as
holders of the Common Stock, the amount and kind of securities, assets and other property such Holder would have received if such
Holder owned on the relevant Record Date for such distribution a number of shares of Common Stock equal to the Warrant Number
in effect on such Record Date for the distribution of the securities or assets.

 

    8

     

    

 

With
respect to an adjustment pursuant to this Section 9(c) where there has been a payment of a dividend or other distribution on the
Common Stock of shares of Capital Stock of any class or series, or similar equity interest, of or relating to a Subsidiary or
other business unit and such dividend or distribution is listed for trading on a securities exchange (a “Spin-Off”),
the Warrant Number shall be increased based on the following formula:

 

 

 

Where

 

	 	Wʹ	=	the
    adjusted Warrant Number in effect immediately after the end of the Valuation Period (as defined below).
	 	 	 	 
	 	W	=	the
    Warrant Number immediately prior to the end of the Valuation Period.
	 	 	 	 
	 	FMV	=	the
    average of the Last Reported Sale Price of the Capital Stock or similar equity interest distributed to holders of Common Stock
    applicable to one share of Common Stock (determined for purposes of the definition of Last Reported Sale Price as if such
    Capital Stock or similar equity interest were the Common Stock) over the first 10 consecutive Trading Day period after, and
    including, the Ex-Dividend Date of the Spin-Off (the “Valuation Period”).
	 	 	 	 
	 	MP	=	the
    average of the Last Reported Sale Price of Common Stock over the Valuation Period.

 

The
adjustment to the Warrant Number under the immediately preceding paragraph will occur on the last day of the Valuation Period;
provided, that in respect of any exercise of Warrants during the Valuation Period, references above to 10 Trading Days
shall be deemed replaced with such lesser number of Trading Days as have elapsed between the Ex-Dividend Date of such Spin-Off
and such exercise date in determining the applicable Warrant Number.

 

    9

     

    

 

This
subsection does not apply to any transaction described in subsection (a) of this Section 9 or to rights or warrants referred to
in subsection (b) of this Section 9.

 

(d)
Adjustment for Common Stock Issue. If the Company issues shares of Common Stock for a consideration per share less than
the Specified Value per share on the date the Company fixes the offering price of such additional shares, the Warrant Number shall
be adjusted in accordance with the following formula:

 

 

where:

 

	 	Wʹ	=	the
    adjusted Warrant Number.
	 	 	 	 
	 	W	=	the
    Warrant Number immediately prior to any such issuance.
	 	 	 	 
	 	O	=	the
    number of shares of Common Stock outstanding immediately prior to the issuance of such additional shares of Common Stock.
	 	 	 	 
	 	P	=	the
    aggregate consideration received for the issuance of such additional shares of Common Stock.
	 	 	 	 
	 	M	=	the
    Specified Value per share of Common Stock on the date of issuance of such additional shares.
	 	 	 	 
	 	A	=	the
    number of shares of Common Stock outstanding immediately after the issuance of such additional shares of Common Stock.

 

The
adjustment shall be made successively whenever any such issuance is made, and shall become effective immediately after such issuance.

 

This
subsection (d) shall not apply to any of the transactions described in subsection (a) of this Section 9 or for which
an adjustment has been made pursuant to other provisions of this Section 9.

 

(e)
Adjustment for Dividends or Distributions of Cash. If the Company pays any cash dividend or distribution to all or substantially
all holders of Common Stock, the Warrant Number shall be adjusted based on the following formula:

 

 

Where

 

	 	Wʹ	=	the
    adjusted Warrant Number immediately after the open of business on the Ex-Dividend Date for such dividend or distribution.

 

    10

     

    

 

	 	W	=	the
    Warrant Number immediately prior to the open of business on such Ex-Dividend Date.
	 	 	 	 
	 	SP	=	the
    Last Reported Sale Price of the Common Stock on the Trading Day immediately preceding the Ex-Dividend Date for such dividend
    or distribution.
	 	 	 	 
	 	C	=	the
    amount in cash per share the Company distributes to holders of the Common Stock.

 

Such
adjustment shall become effective immediately after the open of business on the Ex-Dividend Date for such dividend or distribution.
Notwithstanding the foregoing, if “C” (as defined above) is equal to or greater than “SP” (as defined
above), in lieu of the foregoing adjustment, each Holder of Notes shall receive, in respect of each Warrant at the same time and
upon the same terms as holders of the Common Stock, the amount of the cash dividend or distribution such Holder would have received
if such Holder owned on the relevant Record Date for such dividend or distribution a number of shares of Common Stock equal to
the Warrant Number in effect on such Record Date.

 

(f)
Adjustment for Tender or Exchange Offers. If the Company or any of its Subsidiaries make a payment in respect of a tender
offer or exchange offer for Common Stock, to the extent that the cash and value of any other consideration included in the payment
per share of Common Stock exceeds the Last Reported Sale Price per share of Common Stock on the Trading Day next succeeding the
last date on which tenders or exchanges may be made pursuant to such tender or exchange offer, the Warrant Number shall be increased
based on the following formula:

 

 

Where

 

	 	Wʹ	=	the
    adjusted Warrant Number immediately after the open of business on the Trading Day next succeeding the date such tender or
    exchange offer expires.
	 	 	 	 
	 	W	=	the
    Warrant Number immediately prior to the open of business on the Trading Day next succeeding the date such tender or exchange
    offer expires.
	 	 	 	 
	 	AC	=	the
    aggregate value of all cash and any other consideration paid or payable for shares purchased in such tender or exchange offer.

 

    11

     

    

 

	 	OS	=	the
    number of shares of Common Stock outstanding immediately prior to the date such tender or exchange offer expires.
	 	 	 	 
	 	OSʹ	=	the
    number of shares of Common Stock outstanding immediately after the date such tender or exchange offer expires (after giving
    effect to the purchase of all shares accepted for purchase or exchange in such tender or exchange offer).
	 	 	 	 
	 	SP	=	the
    Last Reported Sale Price of the Common Stock on the Trading Day next succeeding the date such tender or exchange offer expires.

 

The
adjustment to the Warrant Number under this Section 9(f) will be determined immediately after the close of business on the Trading
Day next succeeding the date such tender or exchange offer expires, but will be given effect immediately after the open of business
on such Trading Day.

 

(g)
Notwithstanding the above, certain listing standards of The NASDAQ Capital Market may limit the amount by which the Company
may increase the Warrant Number pursuant to the events described in clauses (b) through (f) in this Section 9. These
standards generally require the Company to obtain the approval of its stockholders before entering into certain transactions
that potentially result in the issuance of 20% or more of the Common Stock outstanding on the Issue Date of the Notes unless
the Company obtains stockholder approval of issuances in excess of such limitations. In accordance with these listing
standards, these restrictions will apply at any time when the Warrants are outstanding, regardless of whether the Company
then has a class of securities listed on The NASDAQ Capital Market. Accordingly, in the event of an increase in the Warrant
Number above that which would result in the Warrants, in the aggregate, becoming exercisable for shares of Common Stock in
excess of such limitations, the Company shall, at its discretion, either obtain stockholder approval of such issuances or on
the exercise date of each Warrant deliver cash in lieu of any shares otherwise deliverable upon exercise of such Warrant in
excess of such limitations (based on the Daily VWAP on each Trading Day of the 30 consecutive Trading Day period (the
“Observation Period”) beginning on and including the second Trading Day after the date of exercise of such
Warrant) in respect of which, in lieu of delivering shares of Common Stock, the Company delivers cash pursuant to this
Section 9(g).

 

(h)
Whenever a provision of this Agreement requires the calculation of Last Reported Sale Price or Daily VWAP over a span of multiple
days, the board of directors of the Company will make appropriate adjustments to such Last Reported Sale Price or Daily VWAP,
the Warrant Number, or the amount due upon exercise of the Warrants to account for any adjustment to the Warrant Number that becomes
effective, or any event requiring an adjustment to the Warrant Number where the Ex-Dividend Date of the event occurs, at any time
during the period from which such Last Reported Sale Price or Daily VWAP are to be calculated.

 

    12

     

    

 

(i)
“Specified Value” per share of Common Stock or per unit or share of any other security (herein collectively
referred to as a “Security”) at any date shall be:

 

(i)
if the Security is not registered under the Exchange Act, (1) the value of the Security determined in good faith by the board
of directors of the Company and certified in a board resolution, based on the most recently completed arm’s-length transaction
between the Company and a person other than an Affiliate of the Company in which such determination is necessary and the closing
of which occurs on such date or shall have occurred within the six months preceding such date, (2) if no such transaction
shall have occurred on such date or within such six-month period, the value of the Security most recently determined as of a date
within the six months preceding such date by an Independent Financial Expert or (3) if neither clause (1) nor (2) is applicable,
the value of the Security as mutually agreed by the Company and Holders of a majority of the Warrants outstanding; provided,
however, that if the Company and such Holders are unable to mutually agree upon such value, the Company shall select an
Independent Financial Expert who shall determine the value of such Security;

 

(ii)
if the Security is registered under the Exchange Act, the average of the daily market prices (as hereinafter defined) for each
business day during the period commencing 10 business days before such date and ending on the date one day prior to such
date or, if the Security has been registered under the Exchange Act for less than 30 consecutive business days before such
date, then the average of the daily market prices for all of the business days before such date for which daily market prices
are available. If the market price is not determinable for at least 15 business days in such period, the Specified Value of the
Security shall be determined as if the Security was not registered under the Exchange Act; or

 

(iii)
if the Security is registered under the Exchange Act and is being sold in a firm commitment underwritten public offering registered
under the Securities Act, the public offering price of such Security set forth on the cover page of the prospectus relating to
such offering.

 

The
“market price” for any Security on each business day means: (A) if such Security is listed or admitted
to trading on any securities exchange, the closing price, regular way, on such day on the principal exchange on which such Security
is traded, or if no sale takes place on such day, the average of the closing bid and asked prices on such day or (B) if such
Security is not then listed or admitted to trading on any securities exchange, the last reported sale price on such day, or if
there is no such last reported sale price on such day, the average of the closing bid and the asked prices on such day, as reported
by a reputable quotation source designated by the Company. If there are no such prices on a business day, then the market price
shall not be determinable for such business day.

 

In
the case of Common Stock, if more than one subclass of Common Stock is outstanding, the “Specified Value” shall be
the highest of the Specified Values per share of such subclasses of Common Stock.

 

    13

     

    

 

“Independent
Financial Expert” shall mean a nationally recognized investment banking firm selected by the Company that (i) does
not (and whose directors, officers, employees and Affiliates do not) have a direct or indirect financial interest in the Company
or any of its Affiliates, (ii) has not been, and, at the time it is called upon to serve as an Independent Financial Expert
under this Agreement is not (and none of whose directors, officers, employees or Affiliates is), a promoter, director or officer
of the Company, (iii) has not been retained by the Company or any of its Affiliates for any purpose, other than to perform
an equity valuation, within the preceding 12 months, and (iv) in the reasonable judgment of the board of directors of the
Company, is otherwise qualified to serve as an independent financial advisor. Any such person may receive customary compensation
and indemnification by the Company for opinions or services it provides as an Independent Financial Expert.

 

(j)
Consideration Received. For purposes of any computation respecting consideration received pursuant to subsections (e) and
(f) of this Section 9, the following shall apply:

 

(1)
in the case of the issuance of shares of Common Stock for cash, the consideration shall be the amount of such cash (without any
deduction being made for any commissions, discounts or other expenses incurred by the Company for any underwriting of the issue
or otherwise in connection therewith);

 

(2)
in the case of the issuance of shares of Common Stock for a consideration in whole or in part other than cash, the consideration
other than cash shall be deemed to be the fair market value thereof (irrespective of the accounting treatment thereof) as determined
in good faith by the board of directors of the Company; and

 

(3)
in the case of the issuance of options, warrants or other securities convertible into or exchangeable or exercisable for shares
of Common Stock, the aggregate consideration received therefor shall be deemed to be the consideration received by the Company
for the issuance of such securities plus the additional minimum consideration, if any, to be received by the Company upon the
conversion, exchange or exercise thereof (the consideration in each case to be determined in the same manner as provided in clauses
(1) and (2) of this subsection).

 

(k)
When De Minimis Adjustment May Be Deferred. No adjustment in the Warrant Number need be made unless the adjustment would
require an increase or decrease of at least 1.0% in the Warrant Number. Any adjustment that is not made shall be carried forward
and taken into account in any subsequent adjustment, provided that no such adjustment shall be deferred beyond the date
on which a Warrant is exercised.

 

    14

     

    

 

All
calculations under this Section 9 shall be made to the nearest 1/100th of a share.

 

(l)       Adjustment
to Exercise Price. Upon each adjustment to the Warrant Number pursuant to this Section 9, the Exercise Price shall be adjusted
so that it is equal to the Exercise Price in effect immediately prior to such adjustment multiplied by a fraction, the numerator
of which is the Warrant Number in effect immediately prior to such adjustment, and the denominator of which is the Warrant Number
in effect immediately after such adjustment.

 

(m)
When No Adjustment Required. If an adjustment is made upon the establishment of a record date for a distribution subject
to subsection (a), (b) or (c) of this Section 9 and such distribution is subsequently cancelled, the Warrant Number and Exercise
Price then in effect shall be readjusted, effective as of the date when the board of directors of the Company determines to cancel
such distribution, to that Warrant Number and Exercise Price that would have been in effect if such record date had not been fixed.

 

In
addition, notwithstanding anything to the contrary in this Section 9, no adjustment to the Warrant Number shall be made:

 

(i)
upon the issuance of any shares of Common Stock pursuant to any present or future plan providing for the reinvestment of dividends
or interest payable on the Company’s securities and the investment of additional optional amounts in shares of Common Stock
under any plan;

 

(ii)
upon the issuance of any shares of Common Stock or options or rights to purchase those shares pursuant to any present or future
employee, director or consultant benefit plan or program of or assumed by the Company or any of its Subsidiaries in an amount
not to exceed 10.0% of the outstanding shares of Common Stock on the Issue Date of the Notes;

 

(iii)
upon the issuance of any shares of Common Stock upon exercise of any Warrants or conversion or redemption of any Notes or pursuant
to any option, warrant, right or exercisable, exchangeable or convertible security not described in clause (ii) above and outstanding
as of the Issue Date of the Notes;

 

(iv)
for a change in the par value of the Common Stock; or

 

(v)
for accrued and unpaid interest on the Notes.

 

To
the extent the Warrants become convertible into cash, no adjustment need be made thereafter as to the amount of cash into which
such Warrants are exercisable. Interest will not accrue on the cash.

 

    15

     

    

 

Furthermore,
if the application of the foregoing formulas of this Section 9 would result in a decrease in the Warrant Number, no adjustment
to the Warrant Number shall be made (other than as a result of a share combination).

 

Notwithstanding
anything in this Section 9 or any other provision in this Agreement or the Warrants, if a Warrant Number adjustment becomes effective
on any Ex-Dividend Date, and a Holder that has exercised its Warrants on or after such Ex-Dividend Date and on or prior to the
related Record Date would be treated as the record holder of the shares of Common Stock as of the related exercise date as described
under Section 9(r) based on an adjusted Warrant Number for such Ex-Dividend Date, then, notwithstanding the Warrant Number adjustment
provisions in this Section 9, the Warrant Number adjustment relating to such Ex-Dividend Date shall not be made for such converting
Holder. Instead, such Holder shall be treated as if such Holder were the record owner of the shares of Common Stock on an unadjusted
basis and participate in the related dividend, distribution or other event giving rise to such adjustment.

 

(n)
Notice of Adjustment. Whenever the Warrant Number or Exercise Price is adjusted, the Company shall provide the notices
required by Section 11 hereof.

 

(o)
Voluntary Reduction. The Company from time to time may reduce the Exercise Price by any amount for any period of time (including,
without limitation, permanently) if the period is at least 20 days and if the reduction is irrevocable during the period.

 

Whenever
the Exercise Price is reduced, the Company shall mail to the Holders a notice of the reduction. The Company shall mail the notice
at least 15 days before the date the reduced Exercise Price takes effect. The notice shall state the reduced Exercise Price and
the period it will be in effect.

 

A
reduction of the Exercise Price under this subsection (o) (other than a permanent reduction) does not change or adjust the
Exercise Price otherwise in effect for purposes of subsections (a), (b), (c), (e), or (f) of this Section 9.

 

(p)
Merger Events. If any Merger Event occurs, other than in the cases referred to in subsections (a), (b), (c), (d), (e) or
(f) of this Section 9, then at the effective time of such Merger Event, the Company or the successor or purchasing Person, as
the case may be, shall execute an agreement providing that at and after the effective time of such Merger Event, the right to
exercise the Warrants will be changed into a right to exercise the Warrants as set forth in this Agreement into the kind and amount
of shares of stock, other securities or other property or assets (including cash or any combination thereof) that a holder of
a number of shares of Common Stock equal to the Conversion Rate prior to such Merger Event would have owned or been entitled to
receive (the “Reference Property”, with each “unit of Reference Property” meaning the type
and amount of Reference Property that a holder of one share of Common Stock is entitled to receive) upon such Merger Event that
a holder of a number of shares of Common Stock would have been entitled to receive upon such Merger Event; provided, however,
(A) the Company shall continue to have the right to determine the form of consideration to be paid or delivered, as the case may
be, upon exercise of the Warrants in accordance with this Agreement and (B) any shares of Common Stock that the Company would
have been required to deliver upon exercise of the Warrants as provided herein shall instead be deliverable in the amount and
type of Reference Property that a holder of that number of shares of Common Stock would have been entitled to receive in such
Merger Event.

    16

     

    

 

As
used herein, the term “Merger Event” means (a) a recapitalization or reclassification of, or change in,
the Common Stock (other than changes resulting from a subdivision or combination), (b) a consolidation, merger or combination
involving the Company, (c) a sale, lease or other transfer to a third party of the consolidated assets of the Company and
its Restricted Subsidiaries substantially as an entirety or (d) a statutory share exchange, in each case (of any of the events
mentioned in clauses (a), (b), (c) or (d) of this definition) as a result of which the Common Stock would be converted into, or
exchanged for, or would be reclassified or changed into, stock, other securities, other property or assets (including cash or
any combination thereof).

 

If,
as a result of the Merger Event, each share of Common Stock is converted into the right to receive more than a single type of
consideration (determined based in part upon any form of stockholder election), then (x) the Reference Property into which
the Warrants will be exercisable will be deemed to be the weighted average of the types and amounts of consideration received
by the holders of Common Stock that affirmatively make such an election, and (y) the unit of Reference Property for purposes of
the foregoing sentence shall refer to the consideration referred to in clause (x) attributable to one share of Common Stock. If
the holders receive only cash in such Merger Event, then for all exercises of Warrants that occur after the effective date of
such Merger Event (x) the consideration due upon exercise shall be solely cash in an amount equal to the Warrant Number in effect
on the exercise date (as may be increased by any additional Shares pursuant to this Section 9), multiplied by the price paid per
share of Common Stock in such Merger Event and (y) the Company shall satisfy the exercise obligation by paying cash to exercising
Holders on the third Business Day immediately following the such exercise date. The Company shall notify the Holders of such weighted
average as soon as practicable after such determination is made.

 

The
Company shall not become a party to any such Merger Event unless its terms are consistent with this Section 9(p). Such agreement
shall provide for adjustments that shall be as nearly equivalent as may be practicable to the adjustments provided for in this
Section 9 in the judgment of the Company’s board of directors or the board of directors of the successor Person. If, in
the case of any such recapitalization, reclassification, change, consolidation, merger, combination, sale, lease, other transfer
or statutory share exchange, the Reference Property receivable thereupon by a holder of Common Stock includes shares of stock,
securities or other property or assets (including cash or any combination thereof) of a Person other than the successor or purchasing
Person, as the case may be, in such reorganization, reclassification, change, consolidation, merger, combination, sale, lease,
other transfer or statutory share exchange, then such agreement shall also be executed by such other Person. None of the foregoing
provisions shall affect the right of a holder of Warrants to exercise its Warrants prior to the effective date of such Merger
Event.

 

    17

     

    

 

The
Company shall cause notice of the execution of such agreement to be mailed to each Holder, at the address of such Holder as it
appears on the Warrant Register, within 20 days after execution thereof. Failure to deliver such notice shall not affect the legality
or validity of such agreement. The above provisions of this Section 9(p) shall similarly apply to successive reclassifications,
changes, consolidations, mergers, combinations, sales and conveyances. If this Section 9(p) applies to any Merger Event, Section
9(a) through Section 9(f) shall not apply.

 

(q)
Form of Warrants. Irrespective of any adjustments in the Exercise Price or the number or kind of units or shares purchasable
upon the exercise of the Warrants, Warrants theretofore or thereafter issued may continue to express the same price and number
and kind of units or shares as are stated in the Warrants initially issuable pursuant to this Agreement.

 

For
purposes of this Section 9, the number of shares of Common Stock at any time outstanding shall not include shares held in the
treasury of the Company so long as the Company does not pay any dividend or make any distribution on shares of common Stock held
in the treasury of the Company, but shall include shares issuable in respect of scrip certificates issued in lieu of fractions
of shares of Common Stock.

 

Section
10. Fractional Interests. The Company shall not be required to issue fractional Warrant Shares on the exercise of Warrants.
If more than one Warrant shall be presented for exercise in full at the same time by the same holder, the number of full Warrant
Shares which shall be issuable upon the exercise thereof shall be computed on the basis of the aggregate number of Warrant Shares
purchasable on exercise of the Warrants so presented. If any fraction of a Warrant Share would, except for the provisions of this
Section 10, be issuable on the exercise of any Warrants (or specified portion thereof), the Company shall, pay an amount in cash
equal to the fair market value of the Warrant Share so issuable (as determined in good faith by the board of directors of the
Company), multiplied by such fraction.

 

Section
11. Notices to Holders. Upon any adjustment pursuant to Section 9 hereof, the Company shall promptly thereafter (i) cause
to be filed with the Company a certificate of an officer of the Company setting forth the Warrant Number and Exercise Price after
such adjustment and setting forth in reasonable detail the method of calculation and the facts upon which such calculations are
based, and (ii) cause to be given to each of the Holders at its address appearing on the Warrant Register written notice
of such adjustments. Such notice may be given in advance.

 

Section
12. Notices to the Company and Holders. All notices and other communications provided for or permitted hereunder shall
be made by hand-delivery, first-class mail, facsimile transmission, e-mail transmission or overnight air courier guaranteeing
next day delivery using the information under “Address for Notices” set forth on each party’s signature page
hereto.

 

All
such notices and communications shall be deemed to have been duly given: at the time delivered by hand, if personally delivered;
five business days after being deposited in the mail, postage prepaid, if mailed (so long as a fax copy is sent and receipt confirmed
within two business days after mailing); when receipt is confirmed, if faxed or e-mailed; and the next business day after timely
delivery to the courier, if sent by overnight air courier guaranteeing next day delivery. The parties may change the addresses
to which notices are to be given by giving five days’ prior written notice of such change in accordance herewith.

 

    18

     

    

 

Section
13. Successors. The Company may not assign any of its rights, or delegate any of its obligations, under this Agreement
without the prior written consent of the approval of Holders of a majority of the then outstanding Warrants, and any such purported
assignment by the Company without the written consent of such Holders shall be null and void ab initio and of no force
or effect. All the covenants and provisions of this Agreement by or for the benefit of the Company or the Holders shall bind and
inure to the benefit of their respective successors and assigns hereunder.

 

Section
14. Termination. This Agreement shall terminate if all Warrants have been exercised pursuant to this Agreement.

 

Section
15. Governing Law; Submission To Jurisdiction. This Agreement and all issues hereunder shall be governed by and construed
in accordance with the laws of the State of New York. Any legal action or proceeding with respect to this Agreement may be brought
in the courts of the State of New York sitting in the Borough of Manhattan in the City of New York or any federal court of the
United States sitting in the Borough of Manhattan in the City of New York, and by execution and delivery of this Agreement, each
party hereto consents to the non-exclusive jurisdiction of those courts. Each party hereto irrevocably waives any objection, including
any objection to the laying of venue or based on the grounds of forum non conveniens, which it may now or hereafter have to the
bringing of any action or proceeding in such jurisdiction in respect of this Agreement or any issue hereunder. Each party hereto
waives personal service of any summons, complain or other process, which may be made by any other means permitted by the law of
such state. Each party hereto irrevocably consents to service of process in the manner provided for notices in Section 12 hereof.
Nothing in this Agreement will affect the right of any party hereto to serve process in any other manner permitted by applicable
law.

 

Section
16. Jury Trial Waiver. As permitted by applicable law, each party hereto waives its respective rights to a trial before
a jury in connection with any claim, dispute or controversy arising between the parties hereto with respect to this Agreement
or any issue hereunder, and such claim, dispute or controversy shall be resolved by a judge sitting without a jury.

 

Section
17. Benefits of this Agreement. Nothing in this Agreement shall be construed to give to any person or corporation other
than the Company and the Holders any legal or equitable right, remedy or claim under this Agreement; but this Agreement shall
be for the sole and exclusive benefit of the Company and the Holders.

 

Nothing
contained in this Agreement or in any Warrant Certificate shall be construed as conferring upon the Holders (prior to the exercise
of such Warrants) the right to vote or to consent or to receive notice as an equityholder in respect of the meetings of equityholders
or the election of members of the board of directors of the Company or any other matter, or any rights whatsoever as equityholders
of the Company.

 

    19

     

    

 

Section
18. Counterparts. This Agreement may be executed in any number of counterparts and each of such counterparts shall for
all purposes be deemed to be an original, and all such counterparts shall together constitute but one and the same instrument.

 

Section
19. Amendments and Waivers. This Agreement and the Warrants may be amended, or their provisions waived, by the Company
and the approval of Holders of a majority of the then outstanding Warrants; provided that, to the extent applicable, the
Company and any individual Holder may amend this Agreement or the Warrants held by such Holder solely with respect to such Holder’s
own rights and obligations (and without amending any other Holder’s rights or obligations or the rights or obligations of
the Company with respect to such other Holder) without the approval of any other Holder.

 

Section
20. Entire Agreement. This Agreement, together with the Note Purchase Agreement and the Registration Rights Agreement,
constitute the entire agreement and understanding of the parties hereto and with respect to the subject matter contained herein,
and there are no restrictions, promises, representations, warranties, covenants or undertakings with respect to the subject matter
hereof, other than as expressly set forth or referred to herein or therein. This Agreement, the Note Purchase Agreement and the
Registration Rights Agreement supersede all prior agreements and understandings among the parties hereto with respect to the subject
matter hereof.

 

    20

     

    

 

IN
WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed as of the day and year first above written.

 

	 	GPAQ ACQUISITION HOLDINGS, INC.
	 	 	 
	 	By:	/s/
    Michael Crawford
	 	Name:  	Michael
    Crawford
	 	Title:	Chief
    Executive Officer

 

Address
for Notices:

 

GPAQ
Acquisition Holdings, Inc.

2626
Fulton Dr NW

Canton,
OH 44718

Attn: Michael Crawford

E-mail: michael.crawford@HOFvillage.com

 

with
a copy (which shall not constitute notice) to:

 

Hunton
Andrews Kurth LLP

2200 Pennsylvania Avenue NW

Washington, D.C. 20037

Attn: J. Steven Patterson

Facsimile No.: (202) 778-7435

E-mail: spatterson@HuntonAK.com

 

    21

     

    

 

Purchasers:

 

	 	MAGNETAR CONSTELLATION MASTER FUND, LTD.
	 	 	 
	 	By: Magnetar Financial, LLC, its investment manager
	 	 	 
	 	By:	/s/
    Michael Turro
	 	Name:  	Michael
    Turro
	 	Title:	Chief
    Compliance Officer

 

Address
for Notices:

c/o
Magnetar Financial LLC

1603
Orrington Avenue, 13th Floor

Evanston,
Illinois 60201

Attention:
Chief Legal Officer

Email:
fisecuritynotices@magnetar.com

Fax:
847-869-2064

 

with
a copy (which shall not constitute notice) to:

 

K&L
Gates LLP

70
West Madison Street, Suite 3100

Chicago,
Illinois 60602

Attention:
Todd R. Southwell

Email:
Todd.Southwell@klgates.com

Fax:
312-345-9965

 

    22

     

    

 

	 	MAGNETAR STRUCTRED CREDIT FUND, L.P.
	 	 	 
	 	By: Magnetar Financial, LLC, its general partner
	 	 	 
	 	By:	/s/
    Michael Turro
	 	Name:  	Michael
    Turro
	 	Title:	Chief
    Compliance Officer

 

Address
for Notices:

c/o
Magnetar Financial LLC

1603
Orrington Avenue, 13th Floor

Evanston,
Illinois 60201

Attention:
Chief Legal Officer

Email:
fisecuritynotices@magnetar.com

Fax:
847-869-2064

 

with
a copy (which shall not constitute notice) to:

 

K&L
Gates LLP

70
West Madison Street, Suite 3100

Chicago,
Illinois 60602

Attention:
Todd R. Southwell

Email:
Todd.Southwell@klgates.com

Fax:
312-345-9965

 

    23

     

    

 

	 	MAGNETAR XING HE MASTER FUND LTD.
	 	 	 
	 	By: Magnetar Financial, LLC, its investment manager
	 	 	 
	 	By:	/s/
    Michael Turro
	 	Name:  	Michael
    Turro
	 	Title:  	Chief
    Compliance Officer

 

Address
for Notices:

c/o
Magnetar Financial LLC

1603
Orrington Avenue, 13th Floor

Evanston,
Illinois 60201

Attention:
Chief Legal Officer

Email:
fisecuritynotices@magnetar.com

Fax:
847-869-2064

 

with
a copy (which shall not constitute notice) to:

 

K&L
Gates LLP

70
West Madison Street, Suite 3100

Chicago,
Illinois 60602

Attention:
Todd R. Southwell

Email:
Todd.Southwell@klgates.com

Fax:
312-345-9965

 

    24

     

    

 

	 	MAGNETAR SC FUND LTD
	 	 	 
	 	By: Magnetar Financial, LLC, its investment manager
	 	 	 
	 	By:  	/s/
    Michael Turro
	 	Name:  	Michael
    Turro
	 	Title:  	Chief
    Compliance Officer

 

Address
for Notices:

c/o
Magnetar Financial LLC

1603
Orrington Avenue, 13th Floor

Evanston,
Illinois 60201

Attention:
Chief Legal Officer

Email:
fisecuritynotices@magnetar.com

Fax:
847-869-2064

 

with
a copy (which shall not constitute notice) to:

 

K&L
Gates LLP

70
West Madison Street, Suite 3100

Chicago,
Illinois 60602

Attention:
Todd R. Southwell

Email:
Todd.Southwell@klgates.com

Fax:
312-345-9965

 

    25

     

    

 

	 	PURPOSE ALTERNATIVE CREDIT FUND – T LLC
	 	 	 
	 	By: Magnetar Financial, LLC, its manager
	 	 	 
	 	By:	/s/
    Michael Turro
	 	Name:  	Michael
    Turro
	 	Title:	Chief
    Compliance Officer

 

Address
for Notices:

c/o
Magnetar Financial LLC

1603
Orrington Avenue, 13th Floor

Evanston,
Illinois 60201

Attention:
Chief Legal Officer

Email:
fisecuritynotices@magnetar.com

Fax:
847-869-2064

 

with
a copy (which shall not constitute notice) to:

 

K&L
Gates LLP

70
West Madison Street, Suite 3100

Chicago,
Illinois 60602

Attention:
Todd R. Southwell

Email:
Todd.Southwell@klgates.com

Fax:
312-345-9965

 

    26

     

    

  

	 	PURPOSE ALTERNATIVE CREDIT FUND – F LLC
	 	 	 
	 	By: Magnetar Financial, LLC, its manager
	 	 	 
	 	By:	/s/
    Michael Turro
	 	Name:  	Michael
    Turro
	 	Title:	Chief
    Compliance Officer

 

Address
for Notices:

c/o
Magnetar Financial LLC

1603
Orrington Avenue, 13th Floor

Evanston,
Illinois 60201

Attention:
Chief Legal Officer

Email:
fisecuritynotices@magnetar.com

Fax:
847-869-2064

 

with
a copy (which shall not constitute notice) to:

 

K&L
Gates LLP

70
West Madison Street, Suite 3100

Chicago,
Illinois 60602

Attention:
Todd R. Southwell

Email:
Todd.Southwell@klgates.com

Fax:
312-345-9965

 

    27

     

    

 

	 	TIMKEN FOUNDATION OF CANTON
	 	 	 
	 	By:  	
	 	Name:  	Ward
    J. Timken
	 	Title:  	President

 

    28

     

    

 

	 	STARK COMMUNITY FOUNDATION
	 	 	 
	 	By:	
	 	Name: 	Mark
    J. Samolcyzk
	 	Title:	President
    and CEO

 

    29

     

    

 

	 	ch capital lending, LLC
	 	 
	 	By: Holdings SPE Manager, LLC,
	 	a Delaware limited liability company, its Manager
	 	 	 
	 	By:	
	 	Name:  	Richard
    H. Klein
	 	Title:	Chief
    Financial Officer

 

    30

     

    

 

	 	GORDON POINTE MANAGEMENT, LLC
	 	 	 
	 	By:	/s/ James J. Dolan
	 	Name:	James J. Dolan
	 	Title:	Manager

 

    31

     

    

 

	 	JMJS Group, LLLP
	 	 	 
	 	By:	/s/
    Jerre Stead
	 	Name:  	Jerre
    Stead
	 	Title:	General
    Partner

 

    32

     

    

  

	 	glenn
    r. august
	 	 
	 	
	 	Glenn
    R. August

 

    33

     

    

  

	 	MICHAEL
    S. GROSS
	 	 
	 	
	 	Michael
    S. Gross

 

    34

     

    

 

	 	Bradley
    M. Chase and Judith E. Chase,

 as Tenants-in-Common
	 	 
	 	
	 	Bradley
    M. Chase
	 	 
	 	
	 	Judith
    E. Chase

 

    35

     

    

 

	 	Kevin
    O'Callaghan
	 	 
	 	/s/
    Kevin O’Callaghan
	 	Kevin
    O’Callaghan

 

    36

     

    

 

	 	JOHN
    AND KELLY WARNER
	 	 
	 	
	 	John
    Warner
	 	 
	 	
	 	Kelly
    Warner

 

    37

     

    

 

	 	JEFFREY
    SLOVIN
	 	 
	 	/s/
    Jeffrey Slovin
	 	Jeffrey
    Slovin

 

    38

     

    

 

EXHIBIT
A

 

[Form
of Warrant Certificate]

 

THE
SECURITIES REPRESENTED BY THIS CERTIFICATE WERE ORIGINALLY ISSUED ON ● 2020, AND THE OFFER AND SALE OF SUCH SECURITIES
HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”). THE SECURITIES MAY NOT
BE SOLD OR OFFERED FOR SALE OR OTHERWISE DISTRIBUTED EXCEPT IN CONJUNCTION WITH AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES
UNDER THE SECURITIES ACT, OR IN COMPLIANCE WITH RULE 144 OR PURSUANT TO ANOTHER EXEMPTION FROM THE REGISTRATION REQUIREMENTS
OF THE SECURITIES ACT. THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO A WARRANT AGREEMENT AND A NOTE PURCHASE AGREEMENT,
EACH DATED AS OF ● 2020, AMONG THE ISSUER OF SUCH SECURITIES (THE “COMPANY”) AND THE PURCHASERS REFERRED TO
THEREIN. THE TRANSFER OF THIS CERTIFICATE IS SUBJECT TO THE CONDITIONS SPECIFIED IN SUCH AGREEMENTS AND THE COMPANY RESERVES THE
RIGHT TO REFUSE THE TRANSFER OF THIS CERTIFICATE UNTIL SUCH CONDITIONS HAVE BEEN FULFILLED WITH RESPECT TO SUCH TRANSFER. A COPY
OF SUCH AGREEMENTS WILL BE FURNISHED WITHOUT CHARGE BY THE COMPANY TO THE HOLDER HEREOF UPON WRITTEN REQUEST.

 

THE
SHARES ISSUABLE UPON EXERCISE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO THE PREFERENCES, POWERS, QUALIFICATIONS
AND RIGHTS OF EACH CLASS AND SERIES AS SET FORTH IN THE COMPANY’S CERTIFICATE OF INCORPORATION AND BYLAWS, [AS AMENDED].
THE COMPANY WILL FURNISH A COPY OF THE CERTIFICATE OF INCORPORATION, BYLAWS AND ANY RELEVANT AMENDMENTS THERETO TO THE HOLDER
OF THIS CERTIFICATE UPON WRITTEN REQUEST.

 

	No.
    _____	______
    Warrants

 

Warrant
Certificate

 

GPAQ
ACQUISITION HOLDINGS, INC.

 

This
Warrant Certificate certifies that ___________________________, or registered assigns, is the registered holder of the number
of Warrants (the “Warrants”) set forth above to purchase Common Stock, $0.0001 par value (the “Common
Stock”), of GPAQ Acquisition Holdings, Inc., a Delaware corporation (the “Company”). Each Warrant
entitles the holder upon exercise to receive from the Company one fully paid and nonassessable share of the Common Stock of the
Company (such shares of the Common Stock, a “Warrant Share”), at the initial exercise price (the “Exercise
Price”) equal to the Conversion Price for the corresponding redeemed Notes that was in effect immediately prior to the
redemption of such Notes, payable in lawful money of the United States of America, upon surrender of this Warrant Certificate
and payment of the Exercise Price at the office of the Company designated for such purpose, but only subject to the conditions
set forth herein and in the Warrant Agreement referred to hereinafter. The Exercise Price and number of Warrant Shares issuable
upon exercise of the Warrants are subject to adjustment upon the occurrence of certain events, as set forth in the Warrant Agreement.
Each Warrant is exercisable at any time prior to 5:00 p.m., Eastern time, on ● 2025.

 

The
Warrants evidenced by this Warrant Certificate are part of a duly authorized issue of Warrants, and are issued or to be issued
pursuant to a Warrant Agreement dated as of ● 2020 (the “Warrant Agreement”), duly executed and delivered
by the Company, which Warrant Agreement is hereby incorporated by reference in and made a part of this instrument and is hereby
referred to for a description of the rights, limitation of rights, obligations, duties and immunities thereunder of the Company
and the holders (the words “holders” or “holder” meaning the registered holders or registered
holder) of the Warrants. A copy of the Warrant Agreement may be obtained by the holder hereof upon written request to the Company.
Capitalized terms used and not defined herein shall have the meanings ascribed thereto in the Warrant Agreement.

 

    A-1

     

    

 

The
holder hereof may exercise the Warrants evidenced hereby under and pursuant to the terms and conditions of the Warrant Agreement
by surrendering this Warrant Certificate, with the form of election to purchase set forth hereon (and by this reference made a
part hereof) properly completed and executed, and, to the extent the Warrants are not being exchanged pursuant to the Warrant
exchange provisions of Section 5 of the Warrant Agreement, together with payment of the Exercise Price in cash or by certified
or bank check at the office of the Company designated for such purpose. In the event that upon any exercise of Warrants evidenced
hereby the number of Warrants exercised shall be less than the total number of Warrants evidenced hereby, there shall be issued
by the Company to the holder hereof or its registered assignee a new Warrant Certificate evidencing the number of Warrants not
exercised.

 

The
Warrant Agreement provides that upon the occurrence of certain events the number of Warrant Shares issuable upon exercise of a
Warrant and the Exercise Price set forth on the face hereof may, subject to certain conditions, be adjusted.

 

Warrant
Certificates, when surrendered at the office of the Company by the registered holder thereof in person or by legal representative
or attorney duly authorized in writing, may be exchanged, in the manner and subject to the limitations provided in the Warrant
Agreement, but without payment of any service charge, for another Warrant Certificate or Warrant Certificates of like tenor evidencing
in the aggregate a like number of Warrants.

 

Subject
to the terms and conditions of the Warrant Agreement, upon due presentation for registration of transfer of this Warrant Certificate
at the office of the Company, a new Warrant Certificate or Warrant Certificates of like tenor and evidencing in the aggregate
a like number of Warrants shall be issued to the transferee(s) in exchange for this Warrant Certificate, subject to the limitations
provided in the Warrant Agreement, without charge except for any tax or other governmental charge imposed in connection therewith.

 

The
Company may deem and treat the registered holder(s) thereof as the absolute owner(s) of this Warrant Certificate (notwithstanding
any notation of ownership or other writing hereon made by anyone), for the purpose of any exercise hereof, of any distribution
to the holder(s) hereof, and for all other purposes, and the Company shall not be affected by any notice to the contrary. Neither
the Warrants nor this Warrant Certificate entitles any holder hereof to any rights of a stockholder of the Company.

 

IN
WITNESS WHEREOF, the Company has caused this Warrant Certificate to be signed by its Chairman of the Board, Chief Executive Officer,
President or any Vice President.

 

Dated:
● 2020

 

(Signature
Page Follows)

 

    A-2

     

    

 

	 	GPAQ ACQUISITION HOLDINGS, INC.
	 	 	 
	 	By:	             
	 	Name:	 
	 	Title:	 

 

    A-3

     

    

 

FORM
OF ELECTION TO PURCHASE

(To Be Executed Upon Exercise of Warrant)

 

The
undersigned hereby irrevocably elects to exercise the right, represented by this Warrant Certificate, to:

 

(Check
Applicable Box)

 

		☐	receive
                                         ______________ shares of Common Stock and herewith tenders payment for such shares to
                                         the order of GPAQ Acquisition Holdings, Inc. in the amount of $____________ in accordance
                                         with the terms hereof.

 

		☐	exchange
                                         Warrants for shares of Common Stock and herewith tenders Warrants to purchase _______________
                                         shares of Common Stock as payment for such number of shares of Common Stock as determined
                                         in accordance with the Warrant exchange procedures of Section 5 of the Warrant Agreement.

 

The
undersigned requests that a certificate for such shares be registered in the name of ____________________________, whose address
is _______________________________ and that such shares be delivered to ____________________________, whose address is _______________________________.

 

If
said number of shares is less than all of the shares of Common Stock purchasable hereunder, the undersigned requests that a new
Warrant Certificate representing the remaining balance of such shares be registered in the name of ____________________________,
whose address is _______________________________, and that such Warrant Certificate be delivered to ____________________________,
whose address is _______________________________.

 

Signature(s):

 

		NOTE:	The
                                         above signature(s) must correspond with the name written upon the face of this Warrant
                                         Certificate in every particular, without alteration or enlargement or any change whatever.
                                         If this Warrant is held of record by two or more joint owners, all such owners must sign.

 

Date:
                            

 

    A-4

     

    

 

FORM
OF ASSIGNMENT

(To be signed only upon assignment of Warrant Certificate)

 

FOR
VALUE RECEIVED, ____________________________ hereby sells, assigns and transfers unto ____________________________ whose address
is _________________________________ and whose social security number or other identifying number is _________________________,
the within Warrant Certificate, together with all right, title and interest therein and to the Warrants represented thereby, and
does hereby irrevocably constitute and appoint ____________________________, attorney, to transfer said Warrant Certificate on
the books of the within-named corporation, with full power of substitution in the premises.

 

Signature(s):

 

		NOTE:	The
                                         above signature(s) must correspond with the name written upon the face of this Warrant
                                         Certificate in every particular, without alteration or enlargement or any change whatever.
                                         If this Warrant is held of record by two or more joint owners, all such owners must sign.

 

Date:
                            

 

 

 A-5Exhibit 10.10

 

CERTAIN INFORMATION HAS BEEN EXCLUDED FROM THIS EXHIBIT BECAUSE
IT IS NOT MATERIAL AND WOULD LIKELY CAUSE COMPETITIVE HARM TO THE REGISTRANT IF PUBLICLY DISCLOSED. [***] OR [REDACTED] INDICATES
THAT INFORMATION HAS BEEN REDACTED.

 

AMENDED AND RESTATED
SPONSORSHIP AND NAMING RIGHTS AGREEMENT

 

This Amended
and Restated Sponsorship and Naming Rights Agreement (this “Agreement”) is made as of the 2nd day of July,
2020 (the “Effective Date”) by and among HOF Village, LLC, a Delaware limited liability company (“HOFV”),
National Football Museum, Inc. d/b/a Pro Football Hall of Fame, an Ohio corporation (“PFHOF” and, together
with HOFV, the “HOF Entities”), and Johnson Controls, Inc., a Wisconsin corporation (the “Company”
and, together with the HOF Entities, the “Parties”).

 

RECITALS

 

WHEREAS,
HOFV is developing the Hall of Fame Village, a development in Canton, Ohio which will be adjacent to the Pro Football Hall of Fame
Museum (the “Museum”) and be located on approximately 100 acres of real estate bounded generally on the South
border by Helen Place, on the North border by Fulton Avenue, on the East border by Harrison Avenue, and on the West border by Clarendon
Avenue (collectively, the “Village”);

 

WHEREAS,
the Parties entered into a Sponsorship and Naming Rights Agreement dated as of November 17, 2016 (the “Original Agreement”)
pursuant to which the Company acquired from the HOF Entities certain sponsorship and naming rights, and the HOF Entities granted
such rights to the Company, all on the terms and subject to the conditions set forth in the Original Agreement;

 

WHEREAS,
the Parties desire to enter into a Technology as a Service Agreement contemporaneously with this Agreement, for a term
co-terminus with this Agreement, pursuant to which the Company will provide to HOFV or HOFV’s general contractor for
the benefit of HOFV (i) certain equipment design consulting, equipment sales, and equipment installations for the Village,
(ii) certain operations and maintenance services at the Village, and (iii) certain equipment repair and replacement services
at the Village, all as more particularly set forth in the Technology as a Service Agreement; and

 

WHEREAS,
it is a condition precedent to the Parties’ execution and delivery of the Technology as a Service Agreement that the Parties
amend and restate the Original Agreement in its entirety on the terms and subject to the conditions set forth in this Agreement.

 

NOW, THEREFORE,
in consideration of the Technology as a Services Agreement and for such other consideration stated in this Agreement, the Parties
hereby agree as follows (the definitions for certain defined terms contained herein and other definitional and interpretative provisions
are set forth in Exhibit B attached hereto):

 

ARTICLE 1

 

SPONSORSHIP
RIGHTS AND BENEFITS

 

1.1 Naming Rights Generally.

 

1.1.1 The HOF Entities
hereby grant the Company the exclusive right to designate the name of the Village throughout the Term.

 

     

     

    

 

1.1.2 The
Parties acknowledge that the Original Agreement contemplates that the initial Village Name shall be “Johnson Controls Hall
of Fame Village.” The Parties agree that the Village Name shall be revised to be “Hall of Fame Village powered by Johnson
Controls.” In connection therewith, the Parties shall (a) work diligently in good faith to develop replacement Co-Branded
Village Marks reflecting the revised Village Name that are reasonably acceptable to the Parties and (b) upon a date mutually agreed
upon by the Parties (subject to Section 7.3, which shall apply solely with respect to use of the former Co-Branded Village
Marks from such date as though this Agreement had been terminated as of such date), cease use of the former Village Name and the
former Co-Branded Village Marks and thereafter use (and the HOF Entities shall use commercially reasonable efforts to cause all
third parties promoting, presenting or producing performances or events at the Village to use), including in all Village Websites
and Branded Social Media Accounts, the revised Village Name and replacement Co-Branded Village Marks. HOFV shall be responsible
for all direct and indirect expenses and costs incurred in connection with revising the Village Name and replacing the Co-Branded
Village Marks pursuant to this Section 1.1.2; provided that PFHOF shall be responsible for such costs to the extent such
costs relate to the Museum or the business of PFHOF.

 

1.1.3 Except
as set forth in Sections 1.1.2 and 1.1.4, the Company shall not be entitled to change the name of the Village without the
prior written approval of each of the HOF Entities, which approval will not be unreasonably withheld, conditioned or delayed, and
each Governmental Authority or other Person whose approval is required under Law.

 

1.1.4 If
a Person whose primary line of business consists of a business included in the then-existing Category (the
“Acquiror”) acquires or otherwise owns more than fifty percent (50%) of the voting shares of the Company
on a non-diluted basis and elects to change the Village Name, then Acquiror may effect a change of the Village Name (the
“Proposed Name Change”), provided that (i) the Proposed Name Change must be to a name which is reasonably
acceptable to the HOF Entities, (ii) there is no material breach of this Agreement by the Company or the Acquiror on the date
on which the Proposed Name Change is submitted by the Acquiror, (iii) the Acquiror and the Parties shall work in good faith
to develop replacement Co-Branded Village Marks reflecting the Proposed Name Change which are reasonably acceptable to the
Parties and (iv) the Acquiror and the Company shall provide to the HOF Entities such rights, licenses, representations,
warranties, covenants and indemnification with respect to the Intellectual Property of the Acquiror as shall be reasonably
required by the HOF Entities (consistent with the rights, licenses, representations, warranties, covenants and
indemnification with respect to the Company included in this Agreement) in order to allow the Company to perform its
obligations pursuant to this Agreement and to enjoy all of the benefits thereof with respect to the replacement Co-Branded
Village Marks to the same extent as it was able to perform its obligations hereunder and enjoy the benefits thereof with
respect to the former Co-Branded Village Marks prior to the request for the Proposed Name Change. If such conditions are
satisfied, then in such event the Parties shall work together to change the Co-Branded Village Marks to reflect the Proposed
Name Change, at which time (subject to Section 7.3, which shall apply solely with respect to use of the former
Co-Branded Village Marks from the effective date of the change in Co-Branded Village Marks, as determined by the Parties in
good faith, as though this Agreement had been terminated as of such effective date) the Parties shall cease use of the former
Co-Branded Village Marks. Notwithstanding anything to the contrary in this Agreement, the Company shall pay or cause to be
paid by the Acquiror all direct and indirect expenses and costs incurred by the HOF Entities (or either of them or any of
their respective Affiliates) in modifying the Co-Branded Village Marks and any other direct or indirect actual expenses and
costs incurred by the HOF Entities (or either of them or any of their respective Affiliates) to effect such renaming.

 

    2

     

    

 

1.1.5 Subject
to the terms of this Agreement, including this Section 1.1.5 and Section 1.10, the Company hereby acknowledges and
agrees that certain areas within the Village (as it is currently designed or in the future) may be named by a third party, and
that the HOF Entities may grant certain other naming rights, in each case not in violation of any of the provisions of this Agreement
(collectively, the “Other Naming Rights”). Throughout the Term, neither HOF Entity shall enter into a definitive
agreement with a third party with respect to naming rights for any material area within the Village (a) without first offering
to the Company a 15-day right of first negotiation to enter into a naming rights agreement for such area (it being agreed that,
for a period of (15) fifteen days following the Company’s notice of such opportunity, the HOF Entities and the Company shall
negotiate exclusively and in good faith regarding such naming rights agreement unless the Company notifies the HOF Entities in
writing prior to the conclusion of such period that the Company is not interested in entering into a naming rights agreement for
such area or unless a naming rights agreement for such area shall have been executed by the Parties during such 15-day period,
and subject to subsection (b) hereof, the HOF Entities shall thereafter be permitted to enter into a definitive agreement with
a third party with respect to naming rights for such area) or (b) in violation of any of the provisions of this Agreement, including
Section 1.10; provided, however, that nothing in this Agreement shall restrict the ability of the HOF Entities to grant
any naming or sponsorship rights for philanthropic purposes without receipt of any naming or sponsorship fees.

 

1.2 Logos.
The HOF Entities have developed or shall develop, at their own expense, one or more logos (including those logos listed on Exhibit
P, each, a “Village Logo”), which when used in connection with any of the Company Marks, shall constitute
and serve as a “Co-Branded Village Logo.” The Parties shall work together in good faith in connection with the development
of one or more Co-Branded Village Logos, with fifty percent (50%) of the cost of such development to be borne by each of the Company,
on the one hand, and the HOF Entities, on the other hand. Upon the completion of the development of any logo which is acceptable
to each of the Parties for such purpose, such logo shall be added to Exhibit C and shall serve as a Co- Branded Village
Logo. One or more of the HOF Entities shall own all right, title and interest in and to each Village Logo, subject to the license
of same to the Company pursuant to Section 3.2. The Company has the right to license the Company Marks to the HOF Entities
pursuant to Section 3.3.

 

1.3 Village
Branding and Advertising Signage. In addition to the naming rights granted to the Company pursuant to Section 1.1 above,
throughout the Term, the HOF Entities shall use and promote the Village Name and Co-Branded Village Logos (collectively, the “Co-
Branded Village Marks”), including (from and after the construction of the Village) through the use of signage in the
Village as set forth in Exhibit D (such branding contemplated by Exhibit D, the “Village Branding”).
In addition, throughout the Term (from and after the construction of the Village), the HOF Entities shall place certain advertising
signage for the Company throughout the Village as set forth in Exhibit D (such signage contemplated by Exhibit D,
the “Advertising Signs”).

 

    3

     

    

 

1.4 Advertising
and Sponsorship Rights. The HOF Entities shall provide to the Company throughout the Term (and, to the extent such construction
is a precondition to the HOF Entities’ ability to perform certain specific obligations as set forth on such Exhibit, from
and after the construction of the Village) those advertising and sponsorship rights set forth in Exhibit D (together with
the naming rights set forth in Section 1.1, the “Assets”). If the HOF Entities are unable to provide the Company
with any Asset in accordance with this Agreement at any time during the Term, then the HOF Entities shall propose a credit against
the Fees or a substitute right or benefit having a value that shall fully compensate the Company for the benefit not so provided
(each such credit or substitute right or benefit, a “Make Good”). If such proposal is not reasonably acceptable
to the Company, the Parties shall work together in good faith to mutually agree upon a Make Good. If the Parties are unable to
agree upon a Make Good within thirty (30) days and if either Party so elects, the Parties shall designate an appraiser which is
reasonably acceptable to both Parties, has no material relationship to either of the Parties or their respective Affiliates and
has experience in valuing rights and benefits similar to the Assets to determine a Make Good. The determination of such appraiser
with respect to the Make Good shall be final, binding and non- appealable, and fifty percent (50%) of the costs and expenses charged
by the appraiser for such services rendered shall be paid by each of the Company, on the one hand, and the HOF Entities, on the
other hand. Promptly following the final determination in accordance with this Section 1.4 of the Make Good, the HOF Entities
shall pay or provide to the Company such Make Good.

 

1.5 Branding and Advertising
Signs; Costs and Maintenance; Prominence.

 

1.5.1 Subject
to Section 1.5.3, HOFV shall build and install, or cause to be built and installed, at HOFV’s sole cost and expense,
the Village Branding and Advertising Signs in accordance with the terms of this Agreement; provided that PFHOF shall be responsible
for such costs and expenses to the extent such costs and expenses relate to the Museum or the business of PFHOF .

 

1.5.2 Subject
to Section 1.5.3, the Company shall arrange for, in consultation with the HOF Entities and at HOFV’s sole cost and
expense, the creative development and design of the Advertising Material/Artwork; provided that PFHOF shall be responsible for
such costs and expenses to the extent such costs and expenses relate to the Museum or the business of PFHOF. The creative content
of any and all advertising material displayed on or affixed to the Advertising Signs (the “Advertising Material/Artwork”)
shall be subject to the approval of the HOF Entities, not to be unreasonably withheld, conditioned or delayed. All such Advertising
Material/Artwork (including any intellectual property rights related thereto) shall remain at all times property of the HOF Entities
(subject to the HOF Entities’ license thereof to the Company as set forth in Section 3.2 and subject to the retention
by the Company of any intellectual property in such Advertising Material/Artwork which is owned by the Company as of the creation
of such Advertising Material/Artwork).

 

1.5.3 Notwithstanding
anything to the contrary in this Agreement, including in Section 1.5.1 or Section 1.5.2 hereof, if the
aggregate costs associated with the initial build and installation pursuant to Section 1.5.1, together with the
aggregate costs associated with the creative development and design of the Advertising Material/Artwork pursuant to Section
1.5.2 (such costs collectively, the “Initial Signage Costs”), shall exceed [***] (the “Initial Signage Credit”), (i) the Company shall be responsible for, and promptly
following its receipt of an invoice with respect thereto shall promptly reimburse HOFV for, [***] of any
Initial Signage Costs in excess of [***], up to [***], payable by the Company pursuant to this subsection (i), and (ii) the Company shall be responsible for,
and promptly following its receipt of an invoice with respect thereto shall promptly reimburse HOFV for, any Initial Signage
Costs in excess of [***]. In no event will the HOF Entities (or either of
them) be obligated to pay more than [***] with respect to the
Initial Signage Costs.

 

    4

     

    

 

1.5.4 HOFV
shall conduct, or cause to be conducted, all repair and maintenance, including routine and preventative repair and maintenance,
of the Village Branding and Advertising Signs after installation as are necessary to keep the Village Branding and Advertising
Signs in good condition and repair; provided that PFHOF shall be responsible for such costs and expenses to the extent such costs
and expenses relate to the Museum or the business of PFHOF. In the first calendar quarter of each of 2027 and 2032, a representative
of each of the Parties shall tour the Village to evaluate signage positions within the Village (including permanent, digital and
media) to determine if they believe any update or refurbishment is required to the Village Branding and/or Advertising Signs. Any
Party shall be entitled, at any time and from time to time, to request any change to the Village Branding and/or Advertising Signs.
If such change is necessary to keep the Village Branding and Advertising Signs in good condition and repair or the Parties agree
to such change, then (i) the HOF Entities shall take such steps as are necessary to effect such requested changes as soon as reasonably
practicable and (ii) all costs associated with such change which are necessary to address issues of normal wear and tear (as mutually
agreed by the Parties or, failing such agreement, as reasonably determined by an independent third party professional signage company
which is reasonably acceptable to the Parties) shall be borne by HOFV and all excess costs (i.e., costs in excess of those which
are necessary to address issues of normal wear and tear) associated therewith shall be borne equally by HOFV, on the one hand,
and the Company, on the other hand; provided that PFHOF shall be responsible for such costs and expenses to the extent such costs
and expenses relate to the Museum or the business of PFHOF. If such change is unnecessary to keep the Village Branding and Advertising
Signs in good condition and repair but a Party nonetheless requests such change, such change shall be made only with the approval
(which shall not be unreasonably withheld, conditioned or delayed) of the Company, if the change was requested by an HOF Entity,
or the HOF Entities, if the change was requested by the Company, and, if such change is made, all costs associated with such change
shall be borne by HOFV or by PFHOF to the extent such change relates to the Museum or the business of PHFHOF (if the change was
requested by an HOF Entity) or the Company (if the change was requested by the Company).

 

1.5.5 The
Company shall have, in the aggregate, the most prominent signage (both permanent and digital) at the Village in comparison to each
other sponsor, whether a Founding Sponsor or otherwise, of the Village. The HOF Entities shall come into compliance with these
requirements by either decreasing the signage of any sponsor, including any Founding Sponsor, of the Village having more prominent
signage at the Village than the Company or increasing the signage of the Company. In no event will the Company or any of its Affiliates
be required to purchase additional signage to enable the HOF Entities to comply with this Section 1.5.5.

 

    5

     

    

 

1.6 Construction and
Operation of the Village.

 

1.6.1 The
Company acknowledges that the Village is currently under construction and that, as of the Effective Date, HOFV has informed the
Company that (i) Phase I is complete, (ii) Phase II is under development and anticipated to be completed by December 31, 2023,
and (iii) Phase III remains to be developed and is anticipated to be completed by December 31, 2025.

 

1.6.2 HOFV
represents and warrants that it has provided to the Company before the Effective Date current and complete copies of (i) the budget
and schedule with respect to the construction of Phase II and (ii) the budget with respect to the construction of Phase III, in
each case only as such relates to the work to be performed by the Company under the Technology as a Service Agreement (the “TaaS
Work”). HOFV shall provide to the Company, promptly following the same being developed, a current and complete copy of
the schedule with respect to the construction of Phase III as such relates to the TaaS Work. HOFV shall not amend any such budget
or schedule as to the TaaS Work without the prior written approval of the Company, such approval not to be unreasonably withheld,
conditioned or delayed.

 

1.6.3 HOFV
shall provide (i) evidence reasonably satisfactory to the Company on or before October 31, 2021, subject to day-for-day
extension due to Force Majeure, that HOFV has secured sufficient debt and equity financing to complete Phase II; and (ii)
thereafter, no later than the twentieth (20th) of each calendar month, evidence
reasonably satisfactory to the Company that HOFV has sufficient funds to achieve the then-current construction schedule in
accordance with the then-current construction budget as it relates to the TaaS Work. The evidence provided to the Company by
HOFV under this Section 1.6.3 shall be deemed reasonably satisfactory to the Company if such evidence shows equity
and/or debt proceeds available to HOFV equal to the projected costs to complete the applicable project(s).

 

1.6.4 HOFV
shall ensure that (i) construction of Phase II and Phase III is diligently prosecuted to completion once commenced, (ii) Phase
II is Open for Business no later than January 2, 2024, subject to day-for-day extension due to Force Majeure; and (iii) all construction
of the Village is performed in accordance with all applicable Laws and this Agreement.

 

1.6.5 HOFV
shall keep the Company reasonably apprised of the progress of construction of the Village and meaningfully consult with the
Company or PFHOF, as applicable, on all decisions regarding the construction of the Village that would reasonably be expected
to affect the Company’s rights or the HOF Entities’ obligations under this Agreement in any material respect;
provided that the foregoing shall not be deemed to provide to the Company or PFHOF any approval rights or decision making
authority with respect to the construction of the Village. The Company shall have the right to engage third party
professionals at its own cost and expense to inspect the Village from time to time to ensure HOFV’s compliance with its
obligations in Section 1.6.1 and this Section 1.6.2, and HOFV shall provide reasonable access to the Village to such
professionals upon the Company’s request; provided, however, that all such inspections by the Company or its third
party professionals shall be conducted (i) only during normal business hours and upon at least forty-eight (48) hours’
prior notice to HOFV, (ii) subject to HOFV’s then-current security and insurance requirements and (iii) so as to
minimize interference with the use, operation, construction and other activities then-occurring at the Village.

 

    6

     

    

 

1.6.6 HOFV
shall cause the Village (including all Village Branding and Advertising Signs) to be maintained and operated in a good, clean,
tenantable and safe repair, order and condition. HOFV shall manage and operate, or cause to be managed and operated, the Village
(including all Village Branding and Advertising Signs) in compliance with all applicable Laws and the requirements of this Agreement.
Without limiting the generality of the foregoing, HOFV shall have the right to take such actions, including temporarily covering
or not displaying any permanent or digital signage, as is reasonably necessary for the safe and orderly operation of the Village.

 

1.6.7 The
HOF Entities agree that, in performing their obligations under this Agreement, there shall be no discrimination against or segregation
of any Person on account of race, color, religion, creed, national origin, ancestry, sex, sexual preference/orientation, age, disability,
medical condition, Acquired Immune Deficiency Syndrome (AIDS) – acquired or perceived, retaliation for having filed a discrimination
complaint, or marital status, in the operation, sale, lease, sublease, transfer, use, occupancy, tenure or enjoyment of the Village
(except to the extent required by applicable Law), nor shall either HOF Entity, or any Person claiming under or through either
HOF Entity, establish or permit (to the extent that it is within the HOF Entities’ control) any such practice or practices
of discrimination or segregation.

 

1.7 Village Materials
and Announcements.

 

1.7.1 Throughout
the Term, the HOF Entities shall cause any materials produced by the HOF Entities referring to the Village to refer to the Village
exclusively as the Village Name and to have the Village Name and/or a Co-Branded Village Logo be included in all advertising, promotional
and publicity materials produced by the HOF Entities relating to the Village to the extent that it is reasonable and customary
to include the name or logo on such materials.

 

1.7.2 Throughout
the Term, the HOF Entities shall use commercially reasonable efforts to cause all other third parties promoting, presenting or
producing performances or events at the Village to refer to the Village exclusively as the Village Name and to have the Village
Name and/or a Co-Branded Village Logo be included in all advertising, promotional and publicity materials relating to the Village
to the extent that it is reasonable and customary to include the name or logo on such materials.

 

1.7.3 Throughout
the Term, the HOF Entities shall use commercially reasonable efforts to cause any and all announcements relating to the Village
in broadcast media to identify the Village as the Village Name.

 

1.8 Co-Branded
Village Merchandise. The HOF Entities may produce, or have produced or manufactured by third party licensees,
manufacturers or vendors, Co-Branded Village Merchandise in commercially reasonable quantities, as determined by the HOF
Entities in their sole discretion. As between the Parties, and except as otherwise agreed in writing among the Parties, all
expenses associated with the production, manufacture and sale of the Co-Branded Village Merchandise shall be borne by the HOF
Entities, and all revenues related to the sale of the Co-Branded Village Merchandise shall be for the account and benefit of
the HOF Entities. Co- Branded Village Merchandise may be sold by the HOF Entities at the Village, via the Village Websites or
as otherwise determined by the HOF Entities and, without limiting the generality of the foregoing, the HOF Entities may
permit third parties to sell and distribute the Co-Branded Village Merchandise through customary industry channels for such
products, including gift shops, retail stores and through e-commerce channels. As between the Parties, the HOF Entities shall
have the sole right to set the retail price for the Co-Branded Village Merchandise, and nothing contained herein shall
prevent the HOF Entities from offering Co-Branded Village Merchandise in the form of giveaways, prizes or premiums, without
charge.

 

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1.9 Annual
Meeting. The HOF Entities, within ninety (90) days following each Agreement Year, shall present to the Company at an in-person
meeting (the “Annual Meeting”) the HOF Entities’ analysis of the Assets received by the Company under
this Agreement during such Agreement Year, with the information included in such presentation to (a) be both qualitative and quantitative,
(b) include attendance metrics reasonably sufficient to determine whether the Minimum Footfall (as defined in Section 1.12) was
achieved, brand surveys, raw and equivalent media value, earned media for the applicable year and web, digital, social, and mobile
impressions and engagement and (c) be verified, to the extent reasonably practicable, by an independent third party designated
by the HOF Entities and reasonably acceptable to the Company to conduct an independent study (the “Valuation Auditor”),
which study shall be designed, developed and implemented as directed by the Parties or (failing agreement of the Parties with respect
thereto) as reasonably determined by the Valuation Auditor consistent with industry standards. The HOF Entities, on the one hand,
and the Company, on the other hand, shall bear equally the costs and expenses of engaging the Valuation Auditor; provided, however,
that if the aggregate costs and expenses associated therewith exceed [***] in any calendar year, the Company shall bear all of
such costs and expenses in excess of [***]. The Company shall in all events reasonably cooperate with the HOF Entities in connection
with the gathering of information regarding, and the presentation of, the HOF Entities’ analysis required under this Section
1.9.

 

1.10 Exclusivity.

 

1.10.1 Except
as otherwise mutually agreed by the Parties and except as otherwise set forth in this Agreement, throughout the Term, (a) the Company
shall have the exclusive right to have its name as part of the name of the Village as provided in Section 1.1.2 or as otherwise
mutually agreed by the Parties and (b) the Company (and its Designated Affiliates) shall be the exclusive sponsor of the Village
in the Category, including with respect to all naming rights, sponsorship, marketing, advertising, promotional and publicity rights
granted for the Village and for all events held at the Village.

 

1.10.2 Except
as otherwise mutually agreed by the Parties and except as otherwise set forth in this Agreement, without limiting the
generality of Section 1.10.1, neither the HOF Entities nor any of their Affiliates will (ii) promote any products or
services in the Category in connection with the Village other than the Company’s or its Affiliate’s products and
services or (ii) enter into any naming rights, sponsorship, marketing, advertising, promotional or publicity relationship,
agreement, or arrangement with respect to the Village and in the Category (other than with the Company or the Company’s
Affiliates).

 

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1.10.3 Except
as otherwise mutually agreed by the Parties and except as otherwise set forth in this Agreement, without limiting the generality
of Section 1.10.1, neither the HOF Entities nor any of their Affiliates shall authorize or permit any Person (other than
the Company, any Person listed on Exhibit E and any of their respective Affiliates, none of whom shall be treated as an
Excluded Sponsor) whose business primarily relates to the provision of goods or services in the Category (each, an “Excluded
Sponsor”) to use any Co-Branded Village Mark or sponsor, market, advertise, promote or publicize in, upon or in association
with the Village (such sponsorship, marketing, advertising, promotion or publicity, “Third Party Sponsorship”),
including on any Village Website, social media channels and platforms and mobile applications related to the Village and owned
by any HOF Entity or any of their respective Affiliates, and any other medium through which an Excluded Sponsor may sponsor, market,
advertise, promote or publicize in, upon or in association with the Village (whether now existing or hereafter developed). As of
the Effective Date, each of the Persons listed on Exhibit F is an Excluded Sponsor, and no other Person shall be deemed
an Excluded Sponsor, subject to the terms of this Section 1.10.3 below. At each Annual Meeting (and for a 30-day period
thereafter if the Parties are unable to agree during such Annual Meeting), the Parties shall discuss in good faith any amendments
to Exhibit F that are necessary to remove any Excluded Sponsor whose business no longer primarily relates to the provision
of goods or services in the Category or add any Excluded Sponsor whose business currently primarily relates to the provision of
goods or services in the Category. If the Parties are unable to agree on all such amendments before the expiration of such 30-day
period, either Party may initiate non-binding mediation as to those amendments on which the Parties are unable to agree as provided
for in Section 9.8 and, if resolution as to such amendments is not reached within ninety (90) days of the commencement of
such non-binding mediation, either Party may initiate a dispute resolution process as provided for in Section 9.8 with respect
to such amendments. The Parties shall (i) promptly following each such Annual Meeting, amend Exhibit F to reflect any such
mutually agreed upon amendments and (ii) promptly following conclusion of such mediation or dispute resolution process, further
amend Exhibit F to reflect any such amendments determined through such mediation or dispute resolution process. The Parties
agree that any sponsorship or naming rights agreement (each, an “Earlier Agreement”) between the HOF Entities
or any of their Affiliates, on the one hand, and any Person which is not an Excluded Sponsor but which is later deemed to be an
Excluded Sponsor, on the other hand, shall remain in full force and effect for the remainder of the term of such Earlier Agreement
(without any extension or renewal thereof unless such extension or renewal is automatic or occurs as a result of the Person exercising
a renewal option that the HOF Entities or their Affiliates cannot reject), and the HOF Entities shall not be deemed in breach of
this Agreement as a result of such Earlier Agreement.

 

1.10.4 “Category”
shall mean, collectively, the subcategories identified on Exhibit G. For the avoidance of doubt, the Category shall not
include any of the subcategories identified on Exhibit E. At each Annual Meeting , the Parties shall discuss in good faith
any amendments to Exhibit E and/or Exhibit G which are necessary to reflect any material change, whether resulting
from an acquisition, disposition, use of new and emerging technologies, failure to use old or obsolete technologies and/or changes
in business direction, in the business of the Company and to ensure that the “Category” covers the core business of
the Company, as the core business of the Company may change from time to time throughout the Term.

 

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1.10.5 Notwithstanding
anything to the contrary in this Agreement, the HOF Entities and any of their Affiliates may authorize or permit a temporary
Third Party Sponsorship, with an Excluded Sponsor or otherwise, but only during (including normal set up and take down
periods) (i) bona fide events held at the Village to the extent required by a third party promoter, producer or organizer of
such event, (ii) private events held at the Village that are not open to the general public and for which tickets are not
sold; and (iii) to the extent held at the Village, the Olympic Games, the Olympic Trials, the Super Bowl, FIFA sanctioned
international soccer matches (including World Cup soccer matches), and any other event of significant international or
national importance to the extent specifically required by the applicable sanctioning or governing body (e.g., NFL, MLS,
NCAA, FIFA, US Olympic Committee, International Olympic Committee, U.S. Invictus Send-Off, and Department of Defense Warrior
Games) of such event (the events described in clauses (i), (ii), and (iii), collectively, “Special
Events”); provided that (x) neither the HOF Entities nor any of their Affiliates shall remove or
intentionally obstruct any material portion of the Company’s signage at the Village unless, and only to the extent,
specifically required by the applicable sanctioning or governing body of such Special Event; (y) the HOF Entities shall use
commercially reasonable efforts to limit the adverse effect of Special Events on the Company’s rights under this
Agreement (including using commercially reasonable efforts to cause the promoters, producers, organizers, and operators of
such Special Events to refer, and to cause their sponsors and broadcasters to refer, to the Village by the Village Name in
connection with such Special Events); and (z) the HOF Entities shall provide reasonable prior notice to the Company of any
Special Event that will involve a temporary Third Party Sponsorship.

 

1.10.6 Notwithstanding
anything to the contrary in this Agreement, neither of the HOF Entities shall be in default under this Agreement if the Company
is prohibited or otherwise prevented from receiving any Asset or if one or more Excluded Sponsors or other Persons otherwise prohibited
from such promotion by the terms of this Section 1.10 is able to promote such Person (or such Person’s goods or services)
under limited circumstances in connection with one or more Village Events in a manner which would otherwise be in violation of
the terms of this Section 1.10 as a result, in either case, of rules or regulations of a sanctioning or governing body,
Laws, or orders or decrees by any Governmental Authority to the extent that either (i) the existence or the adoption of such rules,
regulations, Laws, orders or decrees was not the result of the acts or omissions of either HOF Entity or any of their Affiliates;
(ii) the avoidance of implementation or the application of such rules, regulations, Laws, orders or decrees satisfying the requirements
of (i) above is beyond the “commercially reasonable control” of the HOF Entities and their Affiliates; or (iii) the
existence or adoption of such rules, regulations, Laws, orders or decrees resulted from the affirmative actions of the HOF Entities
or one or more of their Affiliates, but such affirmative actions were not within the commercially reasonable control of the HOF
Entities or such Affiliates to avoid taking (such rules, regulations, Laws, orders and decrees that satisfy (i), (ii) or (iii)
above are individually a “Permitted Restriction” and are collectively “Permitted Restrictions”).
For purposes of this Section 1.10.6, the term “commercially reasonable control” shall mean the level of control exercised
in the normal course of business by a similar party in a similar situation. Without limiting the scope of what may constitute Permitted
Restrictions, the Assets are subject to each of the following, each of which is and shall be deemed a Permitted Restriction:

 

(a) League,
Conference and Governing Body Rules. Rules and regulations imposed by (i) leagues (e.g., the National Football League),
the National Collegiate Athletic Association (“NCAA”) or NCAA conferences (e.g., the Big 10) whose teams
participate in Village Events, or (ii) other governing bodies (e.g., USA Rugby) for certain events (e.g., rugby matches). It
is expressly acknowledged and agreed that, by way of example and not limitation, rights of the NCAA may supersede rights of
the Company under this Agreement for NCAA event advertising and logos on college football and other events.

 

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(b) National
or Regional Television or Radio Limitations. Rules and regulations imposed on the HOF Entities (or either of them) by a national
or regional television network or radio station with the right to broadcast one or more of the Village Events.

 

(c) Local
Television or Radio. Limitations imposed by local television or radio broadcasters with the right to broadcast one or more
of the Village Events on local television or radio.

 

(d) Blackout
Rights. Blackout rights or other prevention of public display required by a league, conference or other governing body, or
which are otherwise required by a third party promoter, producer, organizer or operator of a Village Event.

 

(e) Events. The HOF
Entities rights described in Section 1.10.5.

 

(f) Applicable Laws.
All applicable Laws.

 

1.10.7 If
there is any change in any Permitted Restriction after the Effective Date, or any change in the implementation or application of
any Permitted Restriction after the Effective Date, the effect of which is to materially reduce the value of the rights and benefits
to be provided to the Company hereunder, the provisions of Section 1.4 with respect to determining a Make Good shall apply.

 

1.10.8 Notwithstanding
anything to the contrary in this Agreement, no Excluded Sponsor or other Person shall be restricted or prohibited from procuring
or receiving any hospitality elements, including tickets and access to suites, for any Village Event or from visiting the Village
or any portion thereof, including the Museum.

 

1.11 Required
Approvals; Compliance with Applicable Laws. The Parties shall use commercially reasonable efforts to obtain, as promptly as
reasonably practicable following the Effective Date, all approvals required by Law in connection with this Agreement. Each Party
shall comply with applicable Laws in all material respects in exercising its rights and performing its obligations under this Agreement.

 

1.12 Key
Performance Indicators. From and after the date that both Phase II and Phase III are Open for Business, but subject to
Force Majeure, HOFV shall ensure the minimum annual attendance at the Village in each Agreement Year will be 2,500,000 (the
“Minimum Footfall”). If HOFV fails to achieve the Minimum Footfall in any given Agreement Year, the
Parties shall negotiate in good faith an appropriate equitable adjustment to the Fees for the immediately subsequent
Agreement Year. If the Parties are unable to agree upon such equitable adjustment within thirty (30) days and if either Party
so elects, the Parties shall designate an appraiser which is reasonably acceptable to both Parties, has no material
relationship to either of the Parties or their respective Affiliates and has experience in valuing rights and benefits
similar to the Assets to determine such equitable adjustment. The determination of such appraiser with respect to such
equitable adjustment shall be final, binding and non-appealable, and fifty percent (50%) of the costs and expenses charged by
the appraiser for such services rendered shall be paid by each of the Company, on the one hand, and the HOF Entities, on the
other hand. Subject to Force Majeure, if HOFV fails to achieve the Minimum Footfall in any two (2) consecutive Agreement
Years, JCI will have the right to terminate this Agreement upon thirty (30) days’ prior written notice to the HOF
Entities.

 

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ARTICLE 2

 

PAYMENT

 

2.1 Payment
of Fees. The Company shall make payments to HOFV in the amounts and on the dates set forth in Exhibit H
(collectively, the “Fees”). The Company shall promptly pay the Fees as and when the same shall become due
and payable and, if the Company fails to pay same when due, the HOF Entities shall have all of the rights and remedies
provided for in this Agreement or, subject to the terms of this Agreement, at law or in equity in the case of nonpayment of
amounts thereunder. The Company’s obligation to pay any Fees due and payable through the date of expiration or sooner
termination (as applicable) shall survive the expiration or sooner termination of this Agreement (as applicable). All
payments due hereunder by the Company shall be payable when due by wire transfer pursuant to instructions from HOFV. The
Company acknowledges and agrees that HOFV has the right to assign the receipt of any payments payable by the Company
hereunder to a Lender or other Person and the Company shall accept and act in accordance with such payment instructions from
HOFV with respect to any such assignment. HOFV acknowledges that, as of the Effective Date, there are no accrued and unpaid
Fees.

 

2.2 Currency for Payments.
All payments due hereunder shall be made in United States dollars.

 

ARTICLE 3

 

INTELLECTUAL PROPERTY

 

3.1 Ownership of Marks.

 

3.1.1 HOF
Entity Marks. The Company accepts and acknowledges that the Intellectual Property licensed to or owned directly or
indirectly by the HOF Entities (or either of them), including the HOF Entity Marks (which shall include the Village Logos),
are Intellectual Property and important assets of the HOF Entities. The Company will not use any trademark (other than the
Co-Branded Village Marks) that is confusingly similar to the HOF Entity Marks (or any of them). As between the Company and
the HOF Entities, the HOF Entities (or the applicable HOF Entity) shall at all times be the sole and exclusive owner of all
rights in and to the HOF Entity Marks, subject to the rights of the Company with respect to the use thereof as set forth in
this Agreement. Any use by the Company of any HOF Entity Mark beyond the use expressly authorized in this Agreement requires
the additional express written consent of the HOF Entities (or the applicable HOF Entity). Throughout the Term and
thereafter: (i) all right, title and interest in and to the HOF Entity Marks and any derivatives thereof, including the
goodwill associated therewith, shall remain vested in the HOF Entities (or the applicable HOF Entity), subject to the rights
of the Company with respect to the use thereof as set forth in this Agreement, and (ii) all use of the HOF Entity Marks shall
inure to the benefit of the HOF Entities (or the applicable HOF Entity). At the HOF Entities’ expense, the Company
shall take such action as the HOF Entities may reasonably request to effect, perfect or confirm the HOF Entities’ (or
the applicable HOF Entity’s) ownership of, and any other rights in, the HOF Entity Marks.

 

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3.1.2 Company
Marks. The HOF Entities accept and acknowledge that the Intellectual Property licensed to or owned directly or indirectly by
the Company, including the Company Marks, are Intellectual Property and important assets of the Company. The HOF Entities will
not use any trademark (other than the Co-Branded Village Marks) that is confusingly similar to the Company Marks (or any of them).
As between the Company and the HOF Entities, the Company shall at all times be the sole and exclusive owner of all rights in and
to the Company Marks, subject to the rights of the HOF Entities with respect to the use thereof as set forth in this Agreement.
Any use by the HOF Entities of any Company Mark beyond the use expressly authorized in this Agreement requires the additional express
written consent of the Company. Throughout the Term and thereafter: (i) all right, title and interest in and to the Company Marks
and any derivatives thereof, including the goodwill associated therewith, shall remain vested in the Company, subject to the rights
of the HOF Entities with respect to the use thereof as set forth in this Agreement, and (ii) all use of the Company Marks shall
inure to the benefit of the Company. At the Company’s expense, the HOF Entities shall take such action as the Company may
reasonably request to effect, perfect or confirm the Company’s ownership of, and any other rights in, the Company Marks.

 

3.1.3 Co-Branded
Village Marks. The Parties acknowledge and agree that the Co-Branded Village Marks constitute composite trademarks, a constituent
element of which includes wording that constitutes a discrete trademark that is owned by the Company and wording and a design element
that constitutes discrete trademarks that are owned by the HOF Entities (or either of them). The Parties acknowledge that nothing
in this Agreement shall confer on the Company any ownership interest or other rights in or to any HOF Entity Mark, apart from any
rights granted explicitly herein, nor shall this Agreement confer on the HOF Entities any ownership interest or other rights in
or to any Company Mark, apart from any rights granted explicitly herein. Except as explicitly set forth herein, nothing in this
Agreement shall be deemed to limit or restrict the right of the HOF Entities to use or license to any Person any HOF Entity Mark
nor shall it be deemed to limit or restrict the right of the Company to use or license to any Person any Company Mark.

 

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3.2 The
HOF Entities’ License to the Company. Subject to the terms and conditions set forth in this Agreement, the HOF
Entities hereby grant to the Company a limited, non-exclusive, non-sublicensable (except to Designated Affiliates or as
otherwise provided herein), non-assignable (except to Designated Affiliates or as otherwise provided herein), royalty- free
license to use the HOF Entity Marks, throughout the world, in any media now known or not yet existing, solely for purposes of
promoting the Company’s sponsorship of the Village throughout the Term. For purposes of clarity, the foregoing license
shall expressly include use of the Village Logos as part of the Co-Branded Village Marks. Upon notice by the HOF Entities to
the Company of any use of the HOF Entity Marks by the Company, a Designated Affiliate or any Person claiming a right thereto
by, through or under the Company or a Designated Affiliate not in compliance with this Section 3.2, the Company shall,
as promptly as possible, use commercially reasonable efforts to withdraw any violating materials that use any HOF Entity
Mark. Upon notice of any other objection by the HOF Entities to any use of the HOF Entity Marks by the Company, a Designated
Affiliate or any Person claiming a right thereto by, through or under the Company or a Designated Affiliate of the HOF Entity
Marks, the Company shall work with the HOF Entities in good faith to resolve such objection promptly and to the satisfaction
of the HOF Entities, including, if appropriate and practicable, taking commercially reasonable steps to withdraw any such
objectionable materials that use the HOF Entity Marks. All use of the HOF Entity Marks anywhere by the Company, a Designated
Affiliate or any Person claiming a right thereto by, through or under the Company or a Designated Affiliate shall inure
solely to the benefit of the HOF Entities (or the applicable HOF Entity) and to no one else. All goodwill accrued by, and due
to, use of the HOF Entity Marks anywhere by the Company, a Designated Affiliate or any Person claiming a right thereto by,
through or under the Company or a Designated Affiliate shall be the sole and exclusive property of the HOF Entities (or the
applicable HOF Entity). The Company shall submit to the HOF Entities for prior written approval all materials bearing any HOF
Entity Mark which the Company or its Designated Affiliates or any other Person to whom the Company or a Designated Affiliate
is permitted hereunder to sublicense or assign its rights to the HOF Entity Marks proposes to use, and the Company, such
Designated Affiliates and such Persons shall not use any such material without the prior written approval of the HOF
Entities, which shall not be unreasonably withheld. If the HOF Entities fail to respond to the Company’s submission (or
resubmission) within five (5) business days of submission by the Company, then the HOF Entities shall be deemed to have
approved such submitted (or resubmitted) materials. If either of the HOF Entities disapproves any of the Company’s
submissions (or resubmissions), the Company shall have the right to make modifications consistent with those specified by the
HOF Entities or HOF Entity and resubmit the relevant materials to the HOF Entities for approval. Following the HOF
Entities’ initial approval of such use, the Company shall have the right to use the HOF Entity Marks without further
permissions so long as a subsequent use does not materially deviate from a previously approved use and such use is consistent
with the “style guides” attached hereto as Exhibits J and L, as applicable. The Parties acknowledge
and agree that the rights granted by the HOF Entities pursuant to this Section 3.2 are non-exclusive and similar
rights may also be provided by the HOF Entities to other Persons except to the extent prohibited under this Agreement.
Subject to the terms and conditions set forth in this Agreement, the HOF Entities hereby grant to the Company a
non-exclusive, non-sublicensable (except to Designated Affiliates or as otherwise provided herein), non-assignable (except to
Designated Affiliates or as otherwise provided herein), royalty-free license to use the Advertising Material/Artwork solely
to the extent necessary to perform its obligations under this Agreement or as contemplated by Section 1.5.2.

 

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3.3 Company
License to the HOF Entities. Subject to the terms and conditions set forth in this Agreement, the Company hereby grants
to the HOF Entities a non-exclusive, non- sublicensable (except to Affiliates of the HOF Entities or as otherwise provided
herein), non- assignable (except to Affiliates of the HOF Entities or as otherwise provided herein), royalty-free license to
use the Company Marks throughout the world, in any media now known or not yet existing, solely (i) in connection with the
operation, management, advertisement, marketing and promotion of the Village and (ii) in connection with the manufacture,
sale, advertisement, marketing and promotion of Co-Branded Village Merchandise, such licensed use in (ii) subject to the
approval of the Company pursuant to Section 3.3.1, not to be unreasonably withheld, conditioned or delayed. For
purposes of clarity, the foregoing license shall expressly include use of the Company Marks as part of the Co-Branded Village
Marks as well as in connection with the Village Domain Names and the Branded Social Media Accounts. Notwithstanding anything
herein, the Company acknowledges and agrees that the Co-Branded Village Marks will be used in connection with Village Events,
and may be used by third parties performing services in connection therewith, by permitted third party sponsors of the
Village and third party manufacturers, suppliers and licensees of Co-Branded Village Merchandise and that the HOF Entities
are hereby authorized to grant to third parties the right to use the Co-Branded Village Marks in connection with (i) Village
Events, (ii) performance of services in connection with Village Events, (iii) permitted third party sponsorship of the
Village and (iv) subject to Section 3.3.1, third party manufacture, supply and license of the Co-Branded Village
Merchandise, in each case subject to an agreement that incorporates the limitations which apply to use thereof by the HOF
Entities. Upon notice by the Company to the HOF Entities of any use of the Company’s Marks by an HOF Entity, any
Affiliate thereof or any Person claiming a right thereto by, through or under an HOF Entity or any Affiliate thereof not in
compliance with this Section 3.3, the HOF Entities shall, as promptly as possible, use commercially reasonable efforts
to withdraw or cause to be withdrawn any violating materials that use the Company Marks. All use of the Company Marks
anywhere by the HOF Entities, any Affiliate thereof or any Person claiming a right thereto by, through or under an HOF Entity
or any Affiliate thereof shall inure solely to the benefit of the Company and to no one else. All goodwill accrued by, and
due to, the use of the Company Marks anywhere by the HOF Entities, any Affiliate thereof or any Person claiming a right
thereto by, through or under an HOF Entity or any Affiliate thereof shall be the sole and exclusive property of the
Company.

 

3.3.1 Trademark
Approval and Other IP Approvals. The HOF Entities shall submit to the Company for prior written approval all samples of materials
that the HOF Entities receive for approval from third party manufacturers, suppliers and licensees of Co- Branded Village Merchandise.
If the Company fails to respond to the HOF Entities’ submission (or resubmission) within five (5) business days of submission
by the HOF Entities, then the Company shall be deemed to have approved such submitted (or resubmitted) materials. If the Company
disapproves any of the HOF Entities’ submissions (or resubmissions), the HOF Entities shall have the right to make modifications
consistent with those specified by the Company and resubmit the relevant materials to the Company for approval. Following the Company’s
initial approval of such use or proposed Co-Branded Village Merchandise, the HOF Entities (and their third party manufacturers,
suppliers and licensees of Co-Branded Village Merchandise) shall have the right to use the Co-Branded Village Marks in connection
with Co-Branded Village Merchandise without further permissions so long as a subsequent use does not materially deviate from a
previously approved use and such use is consistent with the “style guide” attached hereto as Exhibit L.

 

3.3.2 For
the avoidance of doubt, and except as otherwise expressly set forth herein, (a) the Company shall not have the right to use any
trademarks, copyright protected materials or other intellectual property owned by the HOF Entities (or either HOF Entity) without
the prior written consent of the HOF Entities (or the applicable HOF Entity) and (b) neither HOF Entity shall have the right to
use any trademarks, copyright protected materials or other intellectual property owned by the Company without the prior written
consent of the Company.

 

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3.4 Registration and
Protection of the Co-Branded Village Marks.

 

3.4.1 Domestic
Registration and Protection of Certain Marks. Throughout the Term, the Company shall, at its expense, use commercially reasonable
efforts to obtain and maintain in its own name or in the name of an Affiliate trademark registrations for the Company Marks with
the United States Patent and Trademark Office, for goods and services as may be mutually agreed by the Parties. Throughout the
Term, an HOF Entity shall, as applicable and at its own expense, use commercially reasonable efforts to obtain and maintain in
its own name trademark registrations for the Village Logo(s) and HALL OF FAME VILLAGE and PRO FOOTBALL HALL OF FAME marks, as applicable,
with the United States Patent and Trademark Office, for goods and services as may be mutually agreed by the Parties. Each Party
acknowledges and agrees that no other Party makes any warranty or representation on its ability to successfully register or maintain
any registration hereunder and that, except as otherwise expressly set forth herein, decisions pertaining to the filing, prosecution,
and maintenance of each Party’s respective marks resides solely with that respective Party. Each Party also agrees to provide
reasonable assistance to the other Parties, at the requesting Party’s sole expense, in protecting, obtaining and/or maintaining
applications for registration or registrations pursuant to this Section 3.4.1.

 

3.4.2 International
Registration and Protection of Certain Marks. Throughout the Term, the Company shall, at its expense, use commercially reasonable
efforts to obtain and maintain in its own name trademark registrations for the Company Marks for goods and services as may be mutually
agreed by the Parties, in jurisdictions that may be mutually agreed upon by the Parties. Throughout the Term, an HOF Entity shall,
as applicable and at its own expense, use commercially reasonable efforts to obtain and maintain in its own name trademark registrations
for the Village Logo(s) and/or HALL OF FAME VILLAGE and/or PRO FOOTBALL HALL OF FAME marks, as applicable, for goods and services
as may be mutually agreed by the Parties, in jurisdictions that may be mutually agreed upon by the Parties. Each Party acknowledges
and agrees that no other Party makes any warranty or representation on its ability to successfully register or maintain any registration
hereunder and that, except as otherwise expressly set forth herein, decisions pertaining to the filing, prosecution, and maintenance
of each Party’s respective marks resides solely with that respective Party. Each Party also agrees to provide reasonable
assistance to the other Parties, at the requesting Party’s sole expense, in protecting, obtaining and/or maintaining applications
for registration or registrations pursuant to this Section 3.4.2.

 

3.4.3 Restrictions
on Registration of and Challenge to the Co-Branded Village Marks, Company Marks and HOF Entity Marks. The Parties agree
that neither the HOF Entities (in the case of (b) and (c), with respect to the Company Marks) nor the Company (in the case of
(b) and (c), with respect to the HOF Entity Marks) shall, during the Term or at any time thereafter, (a) make application for
or aid or abet others to seek trademark registration for any Co- Branded Village Mark, (b) make application for or aid or
abet others (except to aid the Company or the HOF Entities, as the case may be) to seek trademark registrations or recordings
of trade names or company names in any state within the United States, in the United States Patent and Trademark Office or
other United States governmental agencies or in any foreign country of, or claim, directly or indirectly, any right, title or
interest in or to, any Company Mark or HOF Entity Mark, respectively, or variations thereof; or (c) directly or indirectly
challenge or assist any Person in challenging, in any jurisdiction, or take any other action adverse to, (i) the
Company’s or the HOF Entities’ (or the applicable HOF Entity’s) exclusive right, title and/or interest in
and to the Company Marks or the HOF Entity Marks, respectively, or (ii) the validity or enforceability of the Company Marks
or the HOF Entity Marks, respectively, or any applications or registrations therefor.

 

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3.5 Policing
and Enforcement of Co-Branded Village Marks, Company Marks and HOF Entity Marks. The Company shall have the exclusive right
to control all aspects of policing and enforcement of the Company Marks. The HOF Entities and each HOF Entity, individually, shall
have the exclusive right to control all aspects of policing and enforcement of the HOF Entity Marks (including the Village Logo).
If any Party discovers any third-party uses of marks that potentially infringe, dilute or tarnish the Co-Branded Village Marks
(or any of them), it shall promptly notify the other Parties of all known particulars, and the Parties shall proceed as follows:

 

3.5.1 The
HOF Entities shall have the primary right with respect to enforcement of rights to the Co-Branded Village Marks, and any decision
whether or not to take any enforcement action in any case shall, except as otherwise set forth in this Section 3.5, lie
exclusively and at the sole discretion of the HOF Entities. The HOF Entities shall have the exclusive right to issue any cease
and desist, demand or similar letters to any third party infringers or violators of the Co-Branded Village Marks, and (except as
set forth in Section 3.5.3) the Company shall not issue any such letters or other threats or demands without the prior written
consent of the HOF Entities.

 

3.5.2 If
the HOF Entities (or either of them) institutes a legal proceeding or similar action to enforce its (or their) rights in any
of the Co-Branded Village Marks, it (or they) may do so in its (or their) own name, with the choice of counsel and control of
the action, and with all expenses therefor, lying exclusively with the HOF Entities or the HOF Entity instituting such
action. To the extent that the Company is a necessary party for the HOF Entities to have standing to bring such legal
proceeding, the Company agrees to join the legal proceeding as a party at the HOF Entities’ expense or the expense of
the HOF Entity instituting such action, whichever is applicable, and to comply with any reasonable instructions provided by
the HOF Entities in connection with the HOF Entities’ control of the action. Any economic or other benefit obtained in
such action shall be retained by the HOF Entities. If there is any such enforcement action by the HOF Entities (or either of
them), the HOF Entities (or the applicable HOF Entity) shall confer with the Company regularly regarding the progress of the
action, and the Company shall, at the HOF Entities’ expense, cooperate reasonably and in good faith in the conduct of
such action, including by way of example, the furnishing of documents or witnesses. In addition, the Company may, at its own
expense and upon execution of an appropriate joint defense agreement, participate in such litigation in a subordinate role,
including attending depositions, court events and meetings (including settlement negotiations), assisting in the drafting of
pleadings and briefs, and consulting with the HOF Entities (or the applicable HOF Entity) on strategy and tactics, provided
that the Company will not be allowed to participate in any court event or meeting or in any other manner related to the
Co-Branded Village Marks (or any of them) if such participation is not allowed under any applicable Law. The HOF Entities
shall, prior to filing any lawsuits related to the Co-Branded Village Marks (or any of them), consider in good faith any
input on strategy and tactics offered by the Company, but the Parties understand and agree that at all times ultimate control
of any litigation related to the Co-Branded Village Marks (or any of them) not filed under Section 3.5.3 herein shall
remain exclusively with the HOF Entities.

 

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3.5.3 If
neither HOF Entity decides to institute enforcement actions (which may include cease and desist letters or other formal demands)
against such an adverse use for a period of thirty (30) days after notification of such adverse use from the Company, the Company
may initiate and prosecute enforcement actions (including cease and desist letters and legal proceedings) in its own name, with
the choice of counsel and control of the action, and with all expenses therefor, lying exclusively with the Company (subject to
the last sentence of this Section 3.5.3). To the extent that an HOF Entity is a necessary party for the Company to have
standing to bring such legal proceedings, the HOF Entities agree to join the legal proceedings as a party at the Company’s
expense and to comply with any reasonable instructions provided by the Company in connection with the Company’s control of
the action. Any economic or other benefit obtained in such action shall be retained by the Company. If there is any such enforcement
action by the Company, the Company shall confer with the HOF Entities regularly regarding the progress of the action, and the HOF
Entities shall, at the expense of the Company, cooperate reasonably and in good faith in the conduct of such action, including
by way of example, the furnishing of documents or witnesses. In addition, the HOF Entities may, at their own expense and upon execution
of an appropriate joint defense agreement, participate in such litigation in a subordinate role, including attending depositions,
court events and meetings (including settlement negotiations), assisting in the drafting of pleadings and briefs, and consulting
with the Company on strategy and tactics, provided that the HOF Entities will not be allowed to participate in any court event
or meeting or in any other manner related to the Co-Branded Village Marks (or any of them) if such participation is not allowed
under any applicable Law. The Company shall, prior to filing any lawsuits related to the Co-Branded Village Marks (or any of them),
attend to and consider in good faith any input on strategy and tactics offered by the HOF Entities, but the Parties understand
and agree that at all times ultimate control of any litigation related to the Co-Branded Village Marks (or any of them) filed by
the Company under this Section 3.5.3 shall remain exclusively with the Company.

 

3.5.4 Nothing
herein shall preclude the Parties from bringing any enforcement action jointly, if they so choose, all expenses and benefits thereof
being shared equally (i.e., 50% by the Company, on the one hand, and 50% by the HOF Entities, on the other hand), or as otherwise
agreed to, by the Parties. Notwithstanding anything in this Section 3.5 to the contrary, no Party shall settle any proceeding
or litigation described in this Section 3.5 without the other Parties’ prior written consent. Each Party shall also
ensure that each other Party is allowed full disclosure of all relevant settlement terms and conditions in any settlement agreement.

 

3.6 Domain Names; Social
Media Accounts.

 

3.6.1 Domain
Names. The Parties agree that the HOF Entities (or one of them) shall, at their expense, obtain, register and, at their
sole discretion, maintain the domain names listed on Exhibit I (“Village Domain Names”). All
Village Domain Names shall be registered by and in the name of the HOF Entities (or one of them) on behalf of and for the
benefit of the Company and shall remain registered in such manner throughout the Term. Throughout the Term, the HOF Entities
shall, as between the Parties, be exclusively responsible for the design, content, hosting, operation, maintenance and
support of, and all transactions conducted via, any website at the Village Domain Names (each, a “Village
Website”), and shall pay all costs and expenses relating thereto. As between the Parties, except as otherwise set
forth herein, the HOF Entities (or the appropriate HOF Entity) will own all rights in the content of any Village Website,
other than the Company Marks and any content provided by the Company, and the Company hereby provides the HOF Entities a
non-exclusive, paid-up license to use all such Company content. The HOF Entities will operate, or cause to be operated, each
Village Website, each of which shall feature the Company Marks and include a Co-Branded Village Mark. The HOF Entities shall
determine, in their reasonable discretion, the initial design, functionality, aesthetic and content of any Village Website
and any material changes thereto, but will take into consideration the Company’s requests and preferences in this
regard; provided that if the Company notifies the HOF Entities that it objects, in its reasonable discretion, to any design
or content on a Village Website, then the HOF Entities shall promptly remove or modify, or cause to be removed or modified,
such design or content and the Parties shall work in good faith on mutually agreed upon design, functionality and aesthetics
of the Village Website.

 

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3.6.2 Social
Media Accounts. The Parties agree that the HOF Entities (or one of them) shall, at their expense, obtain, register and, at
their sole discretion, maintain one or more social media and other online accounts and profiles for the purpose of promoting or
marketing the Village, which accounts and profiles shall feature or display the Co-Branded Village Marks or derivatives thereof
(“Branded Social Media Accounts”). All Branded Social Media Accounts shall be registered in the name of the
HOF Entities (or one of them) on behalf of and for the benefit of the Company and shall remain registered in such manner throughout
the Term. Throughout the Term, the HOF Entities shall, as between the Parties, be exclusively responsible for the design, content,
hosting, operation, maintenance and support of, and all transactions conducted via, any Branded Social Media Accounts and shall
pay all costs and expenses relating thereto. As between the Parties, except as otherwise set forth herein, the HOF Entities (or
the appropriate HOF Entity) will own all rights in the content of any Branded Social Media Accounts, other than any the Company
Marks and content provided by the Company, and the Company hereby provides the HOF Entities a non-exclusive, paid-up license to
use all such Company content. The HOF Entities will operate, or cause to be operated, each Branded Social Media Account, which
shall feature the Company Marks and include a Co-Branded Village Mark. The HOF Entities shall determine, in their reasonable discretion,
the initial design, functionality, aesthetic and content of any Branded Social Media Accounts and any material changes thereto,
but will take into consideration the Company’s requests and preferences in this regard; provided that if the Company notifies
the HOF Entities that it objects, in its reasonable discretion, to any design or content on a Branded Social Media Account, then
the HOF Entities shall promptly remove or modify, or cause to be removed or modified, such design or content and the Parties shall
work in good faith on mutually agreed upon design, functionality and aesthetics of the Branded Social Media Accounts. The Company
agrees that it will not create, develop or maintain any Branded Social Media Accounts without the express prior authorization of
the HOF Entities.

 

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3.7 Quality Standards.

 

3.7.1 Style
Guides. All use, promotions, marketing and advertising under, in connection with, and/or associated with the HOF Entity
Marks by the Company or a permitted designee shall be conducted in accordance with the standards, rules and procedures set by
the HOF Entities as set forth in the “style guides” attached hereto as Exhibits J and L, as
applicable. All use, promotions, marketing and advertising under, in connection with, and/or associated with the Company
Marks by the HOF Entities or a permitted designee shall be conducted in accordance with the standards, rules and procedures
set by the Company as set forth in the “style guide” attached hereto as Exhibit K. All use, promotions,
marketing and advertising under, in connection with, and/or associated with the Co-Branded Village Marks by the Parties or a
permitted designee shall be conducted in accordance with the standards, rules and procedures as set forth in the “style
guide” attached hereto as Exhibit L. If the “style guide” for the Co-Branded Village Marks is not
finalized as of the Effective Date, the Parties shall work together in good faith to finalize such “style guide”
(which shall be reasonably acceptable to each of the Parties) as promptly as reasonably practicable, which “style
guide” shall be attached hereto as Exhibit L once it has been finalized and approved by the Parties.

 

3.7.2 Products.
The HOF Entities agree that they shall use commercially reasonable efforts to ensure that (a) all Co-Branded Village Merchandise
shall be of good quality and free of defects in design, material and workmanship and shall be suitable for their intended purpose,
(b) no injurious, poisonous, deleterious or toxic substance, material, paint or dye will be used in or on the Co-Branded Village
Merchandise; and (c) the Co-Branded Village Merchandise will be manufactured, packaged, marketed, sold and distributed in compliance
with all applicable Laws and the then-prevailing industry standards.

 

3.7.3 Advertising.
Each Party agrees that it shall not use or authorize the use of any Company Mark, HOF Entity Mark or Co-Branded Village Mark in
any manner that is contrary to public morals, deceptive, or defamatory, or that would reasonably be expected to reflect unfavorably
on the good name, goodwill, reputation and/or image of any Party or the Village.

 

3.8 Restrictions
on Use of “Gold Jacket”. If the Company or any of its Affiliates desires to use the term “Gold Jacket”
in connection with football, the National Football League (“NFL”), any of the NFL’s thirty two Member Clubs,
any former or current NFL player, coach or owner, or any former NFL player, coach or owner that has been inducted into the National
Football Museum Pro Football Hall of Fame, whether in connection with any advertising, marketing, media or promotional activities
or otherwise, including in connection with any media, marketing or communications materials or collateral, any such use shall be
subject to the prior written approval of PFHOF. The Parties acknowledge and agree that nothing in this Agreement shall be deemed
a grant by either HOF Entity of any rights in or to the term “Gold Jacket.”

 

3.9 Trademark
Notices. Each Party shall comply with the other Parties’ reasonable requests to include appropriate trademark legends,
copyright notices and photography credits with respect to any materials provided by one Party to any other.

 

ARTICLE 4

 

REPRESENTATIONS, WARRANTIES
AND INDEMNIFICATION

 

4.1 Mutual
Warranties. Each Party represents and warrants to the other Parties that (a) this Agreement has been duly authorized,
executed and delivered by such Party, (b) such Party has the full power and authority and is free to enter into this
Agreement and to perform its obligations hereunder, (c) such Party is in good standing under the laws of its state of
formation, (d) this Agreement constitutes such Party’s valid and binding obligation, enforceable in accordance
with its terms (except to the extent enforceability is limited by bankruptcy, reorganization and other similar laws affecting
the rights of creditors generally and by general principles of equity), (e) except as otherwise set forth herein, no
consent of a third party is necessary for such Party to execute or deliver, or perform its obligations under, this Agreement
and (f) except as otherwise set forth herein, the making of, and performance of its obligations under, this Agreement by such
Party do not violate any material agreement, right or obligation existing between such Party and any other third party.

 

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4.2 Company
Warranties. The Company represents and warrants to the HOF Entities that (a) the Company has the right and authority to license
to the HOF Entities the rights to use the Company Marks as expressly authorized in this Agreement, (b) the HOF Entities’
use of the Company Marks as expressly authorized in this Agreement shall not require the payment by the HOF Entities (or either
of them) of any fees, royalties or other payment of any kind, or the grant by the HOF Entities (or either of them) of any right
or interest, to any third party, (c) to the Company’s knowledge, the use of the Company Marks by the HOF Entities as contemplated
in this Agreement will not infringe the copyright, trademark or other rights of any third party, (d) there is no litigation, action
or other proceeding pending or threatened in writing against the Company or any of its assets, properties or rights that relates
to this Agreement or would reasonably be expected to impair, restrict or prohibit the Company’s ability to perform its obligations
hereunder and (e) except for IdeaQuest LLC (whose fees related to this Agreement shall be paid by the Company), the Company has
not dealt with or engaged, directly or indirectly, any brokers, finders, consultants or like agents who will be entitled to any
fees in connection with this Agreement.

 

4.3 The
HOF Entity Warranties. The HOF Entities represent and warrant to the Company that (a) the HOF Entities (or an HOF Entity) has
the right and authority to license to the Company the rights to use the HOF Entity Marks as expressly authorized in this Agreement,
(b) the Company’s use of the HOF Entity Marks as expressly authorized in this Agreement shall not require the payment by
the Company of any fees, royalties or other payment of any kind, or the grant by the Company of any right or interest, to any third
party, (c) to the knowledge of the HOF Entities, the use of the HOF Entity Marks by the Company as contemplated in this Agreement
will not infringe the copyright, trademark or other rights of any third party, (d) there is no litigation, action or other proceeding
pending or threatened in writing against the HOF Entities (or either of them) or any of their respective assets, properties or
rights that relates to this Agreement or would reasonably be expected to impair, restrict or prohibit the HOF Entities’ ability
to perform their respective obligations hereunder and (e) except for Premier Partnerships and TSAV (whose fees related to this
Agreement shall be paid by the HOF Entities), neither HOF Entity has dealt with or engaged, directly or indirectly, any brokers,
finders, consultants or like agents who will be entitled to any fees in connection with this Agreement.

 

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4.4 Indemnification.

 

4.4.1 The
HOF Entities shall jointly and severally indemnify, defend and hold the Company (and the Company’s Affiliates and the
officers, directors, equity holders, agents, employees and representatives of the Company or any of the Company’s
Affiliates) harmless from and against all liabilities, damages, costs, fees, fines, penalties, and other expenses of any and
every kind and nature (including reasonable attorneys’ fees) (collectively, “Losses”) incurred by
the indemnified party in connection with any third party claim, demand, suit, proceeding, action, or cause of action (each, a
“Claim”) arising out of or as a result of:

 

(a) any
breach by the HOF Entities (or either of them) of any of their representations, warranties or covenants under, or gross negligence
or willful misconduct by the HOF Entities in connection with, this Agreement;

 

(b) any
use of the HOF Entity Marks as authorized herein (including with respect to the infringement or alleged infringement of any third
party intellectual property) by the Company, any Designated Affiliate or any Person to whom under the terms of this Agreement the
Company or any Designated Affiliate is permitted to sublicense or assign its rights under this Agreement; and

 

(c) any
use by the HOF Entities (or either of them) or any of their sublicensees or assignees of the Company Marks other than as authorized
herein (including with respect to the infringement or alleged infringement of any third party intellectual property).

 

In no event
shall the HOF Entities’ obligations in this Section 4.4.1 be construed as requiring the HOF Entities (or either of
them) to indemnify or hold harmless the Company (or the Company’s Affiliates or the officers, directors, equity holders,
agents, employees and representatives of the Company or any of the Company’s Affiliates) with respect to any Claim to the
extent caused by the negligence or willful misconduct of the Company (or any of the Company’s Affiliates or any of the officers,
directors, equity holders, agents, employees and representatives of the Company or any of the Company’s Affiliates).

 

4.4.2 In
addition to its indemnification obligations under Section 4.4.1, HOFV shall indemnify, defend and hold the Company (and
the Company’s Affiliates and the officers, directors, equity holders, agents, employees and representatives of the Company
or any of the Company’s Affiliates) harmless from and against all Losses incurred by the indemnified party in connection
with any Claim arising out of or as a result of:

 

(a) any
advertising by HOFV (except to the extent such Claim relates to the use by HOFV in such advertising of the Company Marks as authorized
in this Agreement);

 

(b) the
ownership or operation of the Village, or the operation or production of any Village Event, including any bodily injury, personal
injury (including death) or property damage suffered at the Village, including any environmental claim and any claim with respect
to the collection, use, disclosure, or transfer of personally identifiable information; and

 

(c) the
production, manufacture, sale, and distribution of Co-Branded Village Merchandise by HOFV, including any bodily injury, personal
injury (including death) or property damage suffered as a result of such Co-Branded Village Merchandise (except to the extent such
Claim relates to the use of the Company Marks in such Co-Branded Village Merchandise as authorized in this Agreement).

 

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In no
event shall HOFV’s obligations in this Section 4.4.2 be construed as requiring HOFV to indemnify or hold harmless the
Company (or the Company’s Affiliates or the officers, directors, equity holders, agents, employees and representatives
of the Company or any of the Company’s Affiliates) with respect to any Claim to the extent caused by the negligence or
willful misconduct of the Company (or any of the Company’s Affiliates or any of the officers, directors, equity
holders, agents, employees and representatives of the Company or any of the Company’s Affiliates).

 

4.4.3 In
addition to its indemnification obligations under Section 4.4.1, PFHOF shall indemnify, defend and hold the Company (and
the Company’s Affiliates and the officers, directors, equity holders, agents, employees and representatives of the Company
or any of the Company’s Affiliates) harmless from and against all Losses incurred by the indemnified party in connection
with any Claim arising out of or as a result of:

 

(a) any
advertising by PFHOF (except to the extent such Claim relates to the use by HOFV in such advertising of the Company Marks as authorized
in this Agreement);

 

(b) the
operation or production of any Village Event, in each case to the extent operated or produced by PFHOF, including any bodily injury,
personal injury (including death) or property damage suffered at the Village arising out of such Village Event, including any environmental
claim and any claim with respect to the collection, use, disclosure, or transfer of personally identifiable information; and

 

(c) the
production, manufacture, sale, and distribution of Co-Branded Village Merchandise by PFHOF, including any bodily injury, personal
injury (including death) or property damage suffered as a result of such Co-Branded Village Merchandise (except to the extent such
Claim relates to the use of the Company Marks in such Co-Branded Village Merchandise as authorized in this Agreement).

 

In no
event shall PFHOF’s obligations in this Section 4.4.3 be construed as requiring PFHOF to indemnify or hold harmless
the Company or HOFV (or the Company’s or HOFV’s Affiliates or the officers, directors, equity holders, agents, employees
and representatives of the Company or HOFV or any of the Company’s or HOFV’s Affiliates) with respect to any Claim
to the extent caused by the negligence or willful misconduct of the Company or HOFV (or any of the Company’s or HOFV’s
Affiliates or any of the officers, directors, equity holders, agents, employees and representatives of the Company or HOFV or any
of the Company’s or HOFV’s Affiliates).

 

4.4.4 The
Company shall indemnify, defend and hold the HOF Entities (and their Affiliates and the officers, directors, managers, equity
holders, agents, employees and representatives of the HOF Entities or any of their Affiliates) harmless from and against all
Losses in connection with any Claim arising out of or as a result of (a) a breach by the Company of its representations,
warranties or covenants under, or gross negligence or willful misconduct by the Company in connection with, this Agreement,
(b) the use by the HOF Entities (or either of them) of the Company Marks as authorized herein (including with respect to the
infringement or alleged infringement of any third party intellectual property) or (c) any use by the Company, its Designated
Affiliates or any of their respective sublicensees or assignees of the HOF Entity Marks other than as authorized herein
(including with respect to the infringement or alleged infringement of any third party intellectual property). In no event
shall the Company’s obligations in this Section 4.4.4 be construed as requiring the Company to indemnify or hold
harmless the HOF Entities (or either of them or their Affiliates or the officers, directors, managers, equity holders,
agents, employees or representatives of the HOF Entities or any of their Affiliates) with respect to any Claim to the extent
caused by the negligence or willful misconduct of the HOF Entities (or either of them or any of their Affiliates or any of
the officers, directors, managers, equity holders, agents, employees or representatives of the HOF Entities (or either of
them) or any of their Affiliates).

 

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4.4.5 Any
Party asserting any claim to indemnification under this Section 4.4 (the Company, on the one hand, or the HOF Entities,
on the other hand, as applicable, the “Indemnified Party”) shall promptly notify the other Party (the HOF Entities,
on the one hand, or the Company, on the other hand, as applicable, the “Indemnifying Party”) of such claim,
provided that any delay or failure to so notify the Indemnifying Party shall only relieve the Indemnifying Party of its indemnification
obligations to the extent, if at all, that it is prejudiced by reason of such delay or failure. The Indemnifying Party shall, using
qualified counsel, investigate, defend, contest or settle the Claim. The Indemnified Party may participate in (but not control)
the defense and/or settlement of such Claim with its own counsel at its own expense, unless separate representation is necessary
to avoid a conflict of interest, in which case such representation shall be at the expense of the Indemnifying Party. If the Indemnifying
Party fails to diligently defend such Claim, the Indemnified Party shall have the right, at its option upon written notice to the
Indemnifying Party, to assume and control defense and/or settlement of the matter and to look to the Indemnifying Party for the
full amount of the reasonable costs of defense and/or settlement thereof and the Indemnifying Party may participate in (but not
control) the defense and/or settlement of such action, with its own counsel at its own expense. The Parties shall make available
to each other all relevant information in their possession relating to such Claim and shall reasonably cooperate in the defense
thereof.

 

ARTICLE
5

 

INSURANCE

 

5.1 Throughout the
Term, the HOF Entities shall maintain in full force and effect, at its own cost and expense, the insurance policies described
in this Section 5.1:

 

5.1.1 Commercial
general liability insurance applicable to liability arising out of premises, operations, products, completed operations, contractual
liability (including tort liability of another assumed in a business contract), including bodily injury (including death), property
damage, independent contractors, personal injury, advertising injury, and athletic participants bodily injury coverage, along with
associated defense costs, with a limit not less than the greater of (x) One Million Dollars ($1,000,000) per occurrence and Two
Million Dollars ($2,000,000) in the aggregate and which insurance shall name as additional insureds each of the Persons listed
on Exhibit M-1.

 

5.1.2 Workers’
compensation coverage with statutory limits, as required by applicable Law in the State of Ohio.

 

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5.1.3 Employer’s
liability insurance with a limit of not less than $1,000,000) per accident, $1,000,000 for each employee by disease, and
$1,000,000 policy limit by disease.

 

5.1.4 Business
automobile liability insurance for any vehicle licensed for public road use, including owned, non-owned, and hired autos, with
a $1,000,000 combined single limit per occurrence on vehicles owned, leased, or rented by any HOF Entity or by any of their respective
subcontractors, and including appropriate endorsements if hazardous wastes are transported (such as Insurance Service Office MCS
90 and CA 9948).

 

5.1.5 Liquor
liability insurance with a limit of not less than $5,000,000 per claim, which insurance shall name as additional insureds each
of the Persons listed on Exhibit M-1.

 

5.1.6 An umbrella
liability policy with a minimum policy limit of $5,000,000 each occurrence and in the aggregate, which insurance shall name
as additional insureds each of the Persons listed on Exhibit M-1.

 

All of the
insurance policies required under this Section 5.1 shall (a) be written by insurers that are licensed to do business in the State
of Ohio; (b) be written by insurers that have a policyholder’s rating of not less than A VIII in the most current edition
of Best’s Rating Guide; (c) provide that the Company will be given at least thirty (30) days’ advance written notice
of any cancellation or material reduction in coverage; (d) if available, upon commercially reasonable terms, contain a waiver
of the insurer’s rights of subrogation; and (e) be primary with respect to any insurance or self-insurance programs maintained
by the Company. The limits specified in this Section 5.1 (x) may be achieved through a combination of primary and umbrella
policies and (y) do not limit the liability of the HOF Entities under this Agreement.

 

Upon the
renewal of any insurance policy required under this Section 5.1 and otherwise promptly following the Company’s written
request, the HOF Entities shall furnish the Company with a current certificate of insurance for each insurance policy required
under this Section 5.1. Each such certificate shall evidence the most recent AM Best rating of each insurer and contain
the required additional insured endorsement. Failure by the HOF Entities to provide any such certificate does not constitute a
waiver by the Company of any of the insurance requirements in this Section 5.1. In addition, promptly following the written
request by the Company if there is a dispute about the applicability of coverage to a specific loss or claim, the HOF Entities
shall provide a copy of the applicable insurance policy; provided that the HOF Entities may redact proprietary business information
from such copy before providing it to the Company.

 

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5.2 Throughout
the Term, the Company shall maintain in full force and effect, at its own cost and expense, commercial general liability
insurance applicable to liability arising out of this Agreement, including bodily injury (including death), property damage,
personal injury, advertising injury and contractual liability, with a commercially reasonable limit, but in any event not
less than such insurance coverage as is required by applicable Law, which insurance shall name as additional insureds each of
the Persons listed on Exhibit M-2. All of the insurance policies required under this Section 5.2 shall (a) be
written by insurers that have a policyholder’s rating of not less than A VIII in the most current edition of
Best’s Rating Guide; (b) provide that the HOF Entities will be given at least thirty (30) days’ advance written
notice of any cancellation or material reduction in coverage; (c) if available, upon commercially reasonable terms, contain a
waiver of the insurer’s rights of subrogation; and (e) be excess to the HOF Entities’ insurance. The limits of
such insurance do not limit the liability of the Company under this Agreement. Upon the renewal of any insurance policy
required under this Section 5.2 and otherwise promptly following the HOF Entities’ written request, the Company
shall furnish the HOF Entities with a current certificate of insurance for each insurance policy required under this Section
5.2. Each such certificate shall evidence the most recent AM Best rating of each insurer and contain the required
additional insured endorsement. Failure by the Company to provide any such certificate does not constitute a waiver by the
HOF Entities of any of the insurance requirements in this Section 5.2. In addition, promptly following the written
request by the HOF Entities if there is a dispute about the applicability of coverage to a specific loss or claim, the
Company shall provide a copy of the applicable insurance policy; provided that the Company may redact proprietary business
information from such copy before providing it to the HOF Entities. Nothing in this Section 5.2 shall be deemed to
reduce or eliminate any obligation of the Company with respect to insurance under the Design Assist Services Agreement.

 

ARTICLE 6

 

TERM OF
AGREEMENT

 

6.1 Term. Subject to Section
9.11, the term of this Agreement commenced on November 17, 2016 and shall expire, without the need for notice or further
action from either Party, on December 31, 2034 (the “Expiration Date”), unless terminated earlier in
accordance with the terms of this Agreement or extended pursuant to Section 9.11 or otherwise as provided for in this
Agreement (the term of this Agreement, as the same shall expire or be terminated or extended in accordance with the
provisions of this Agreement, the “Term”). Except as otherwise expressly provided herein, the rights
granted to, and the obligations imposed on, any Party hereto under this Agreement shall be effective and enforceable during
the Term only.

 

ARTICLE
7

 

TERMINATION

 

7.1 The
HOF Entities’ Termination Rights. The HOF Entities may terminate this Agreement by delivering written notice to the
Company in accordance herewith if:

 

7.1.1 The
Company breaches any of its covenants or agreements hereunder, including any failure by the Company to pay when due any amount
due hereunder, which breach remains uncured for thirty (30) days after the Company’s receipt of written notice of such breach
from the HOF Entities; provided, however, that as long as the Company is diligently attempting to cure such breach
(if curable), such thirty (30) day cure period shall be extended by an additional period, not to exceed ninety (90) days, as may
be required to cure such breach; and/or

 

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7.1.2 The
Company (i) applies for or consents to the appointment of a custodian of any kind, whether in bankruptcy, common law, or
equity proceedings, with respect to all or substantially all of its assets; (ii) becomes insolvent or is unable, or admits in
writing its inability, to pay its debts generally as they become due; (iii) makes a general assignment for the benefit of its
creditors; or (iv) files a petition seeking relief under the United States Bankruptcy Code or, if such a petition is filed by
any of its creditors, such petition is approved by a court of competent jurisdiction and such approval is not vacated within
ninety (90) days.

 

7.2 The Company’s
Termination Rights.

 

This Agreement will terminate immediately without notice
if:

 

7.2.1 The
Technology as a Service Agreement, on substantially the same terms as the Letter of Intent – Johnson Controls Hall of Fame
Village Technology as a Service Agreement dated as of the Effective Date (the “Letter of Intent”) and otherwise
in the form agreed to by the Parties, is not fully executed by July 31, 2020 (other than due to the Company’s failure to
(i) execute the same, (ii) participate in weekly teleconferences with HOFV with regard to finalizing the Technology as a Service
Agreement, or (iii) otherwise negotiate the same in good faith); provided that, if the Company does not provide to HOFV an initial
draft of the Technology as a Service Agreement on substantially the same terms as the Letter of Intent on or before June 15, 2020,
then such July 31, 2020 date will be extended by the number of days between June 15, 2020 and the date the Company provides to
HOFV an initial draft of the Technology as a Service Agreement on substantially the same terms as the Letter of Intent.

 

7.2.2 If
any party, including HOFV or its estate or a court-ordered trustee or representative, seeks to reject or rejects the Technology
as a Service Agreement pursuant to Section 365 of the United States Bankruptcy Code; and/or

 

7.2.3 Either
HOF Entity (i) applies for or consents to the appointment of a custodian of any kind, whether in bankruptcy, common law, or equity
proceedings, with respect to all or substantially all of its assets; (ii) becomes insolvent or is unable, or admits in writing
its inability, to pay its debts generally as they become due; (iii) makes a general assignment for the benefit of its creditors;
or (iv) files a petition seeking relief under the United States Bankruptcy Code or, if such a petition is filed by any of its creditors,
such petition is approved by a court of competent jurisdiction and such approval is not vacated within ninety (90) days.

 

The Company may terminate this
Agreement by delivering written notice to the HOF Entities in accordance herewith if:

 

7.2.4 HOFV
is in default beyond applicable notice and cure periods under the Technology as a Service Agreement (unless such default has been
waived by the Company in writing) and the Company terminates the Technology as a Service Agreement as a result thereof to the extent
the terms of the Technology as a Service Agreement permit termination as a remedy for such default;

 

7.2.5 Phase II is not
Open for Business by January 2, 2024, subject to day- for-day extension due to Force Majeure;

 

7.2.6 Intentionally omitted;

 

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7.2.7 HOFV
is in default beyond applicable notice and cure periods under any loan document evidencing or securing any construction loan to
HOFV with respect to the Village and the lender has either instituted foreclosure proceedings or accepted a deed in lieu of foreclosure;

 

7.2.8 HOFV
is in default beyond all applicable cure periods under the agreement between HOFV and its general contractor with respect to the
construction of the Village and such general contractor terminates such agreement and stops all work due to such default; and/or

 

7.2.9 The
HOF Entities (or either of them) breach any of their covenants or agreements hereunder (other than those addressed in Section
7.2.1 through 7.2.8), which breach remains uncured for thirty (30) days after the HOF Entities’ receipt of written notice
of such breach from the Company; provided, however, that as long as the HOF Entities (or either of them) are diligently attempting
to cure such breach (if curable), such thirty (30) day cure period shall be extended by an additional period, not to exceed ninety
(90) days, as may be required to cure such breach.

 

7.3 Effect of Termination.
At the end of the Term, or upon any sooner termination of this Agreement:

 

7.3.1 In
the case of expiration of the Term on the Expiration Date or a termination of this Agreement prior to the Expiration Date pursuant
to Section 7.1, and except as set forth in Section 7.3.3 or 7.3.4, the HOF Entities shall have the right to
continue then-existing uses of the Co-Branded Village Marks, in typed or any then-current stylized form, without alteration, for
a period not to exceed four (4) months; provided that the HOF Entities shall use commercially reasonable efforts to cease using
the Co-Branded Village Marks as soon as practicable. For purposes of such transitional use of the Co-Branded Village Marks at the
end of the Term, the quality control provisions set forth in Section 3.7 shall survive expiration of this Agreement. After
expiration of the transitional period provided in this Section 7.3.1, the HOF Entities shall have no right to use the Co-Branded
Village Marks, except as set forth in Section 7.3.3 or 7.3.4.

 

7.3.2 In
the case of a termination of this Agreement prior to the Expiration Date pursuant to Section 7.2, and except as set forth
in Section 7.3.3 or 7.3.4, the HOF Entities shall have the right to continue then-existing uses of the Co-Branded
Village Marks, in typed or any then current stylized form, without alteration, for a period not to exceed sixty (60) days; provided
that the HOF Entities shall use commercially reasonable efforts to cease using the Co- Branded Village Marks as soon as practicable.
For purposes of such transitional use of the Co- Branded Village Marks, the quality control provisions set forth in Section
3.7 shall survive termination of this Agreement. After expiration of the transitional period provided in this Section 7.3.2,
the HOF Entities shall have no right to use the Co-Branded Village Marks, except as set forth in Section 7.3.3 or 7.3.4.

 

7.3.3 The
Parties may use the Co-Branded Village Marks indefinitely after the Term for informational, archival and historical reference
purposes including for (i) retrospective or commemorative events taking place at the Village and (ii) the preparation,
publication, sale or distribution of any material (including any literary, photographic, video, digital or any other works)
that discuss or otherwise depict the Village (including the depiction by the HOF Entities of any events that took place at
the Village) and its history.

 

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7.3.4 Notwithstanding
anything to the contrary in this Agreement, the HOF Entities shall be free to market and sell or otherwise dispose of then-existing
inventory containing the Co-Branded Village Marks until all of such inventory has been depleted; provided, however, that the HOF
Entities’ rights to sell any such inventory containing the Co-Branded Village Marks shall expire nine (9) months after the
expiration or termination of the Term.

 

7.3.5 Except
as otherwise set forth in this Section 7.3, no Party shall have the right to use the Co-Branded Village Marks, any confusingly
similar marks (excluding any parts thereof that constitute marks owned by such Party which are not Co-Branded Village Marks) after
the Term.

 

7.3.6 If
this Agreement expires upon the Expiration Date or upon the termination of this Agreement pursuant to Section 7.2, the HOF
Entities shall bear all costs and expenses associated with the removal and destruction of the Co-Branded Village Marks from the
Village and collateral and marketing materials. Upon the termination of this Agreement pursuant to Section 7.1, the Company
shall bear all costs and expenses associated with the removal and destruction of the Co-Branded Village Marks from the Village
and collateral and marketing materials.

 

7.3.7 Upon
termination or expiration of this Agreement (but following any transitional period provided for in Sections 7.3.1, 7.3.2
or 7.3.4), the HOF Entities shall promptly inactivate any Village Domain Names and Branded Social Media Accounts. For a
period of one year following the termination or expiration of this Agreement (but following any transitional period provided for
in Sections 7.3.1, 7.3.2 or 7.3.4), the HOF Entities shall maintain all registrations for any such (inactive)
Village Domain Names and (inactive) Branded Social Media Accounts and, after expiration of the one year period, shall cancel any
such registrations with the appropriate registrars and social media providers. Thereafter, no Party may register or use any of
the Village Domain Names or Branded Social Media Accounts.

 

7.3.8 Upon
termination of this Agreement for any reason, the Company shall have the right to continue then-existing uses of the Co-Branded
Village Marks, in typed or any then current stylized form, without alteration, for a period not to exceed sixty (60) days; provided
that the Company shall use commercially reasonable efforts to cease using the Co- Branded Village Marks as soon as practicable.
For purposes of such transitional use of the Co- Branded Village Marks, the quality control provisions set forth in Section
3.7 shall survive termination of this Agreement. After expiration of the transitional period provided in this Section 7.3.8,
the Company shall have no right to use the Co-Branded Village Marks.

 

7.3.9 Upon
the expiration or termination of this Agreement for any reason, (i) the Company will thereafter have no right to use in any manner
any Intellectual Property of either HOF Entity and (ii) neither HOF Entity will thereafter have any right to use in any manner
any Intellectual Property of the Company, in each case except as set forth in this Agreement.

 

    29

     

    

 

7.3.10 If
this Agreement is terminated pursuant to Section 7.2, HOFV shall, within thirty (30) days after the effective date of such termination,
pay to the Company the applicable amount set forth below:

 

	Effective Date of Termination	 	Amount	 
	Effective Date through 1/31/2021	 	$	6,250,000	 
	2/1/2021 through 1/31/2022	 	$	5,500,000	 
	2/1/2022 through 1/31/2023	 	$	4,750,000	 
	2/1/2023 through 1/31/2024	 	$	4,000,000	 
	2/1/2024 through 1/31/2025	 	$	1,750,000	 
	2/1/2025 through 1/31/2026	 	$	1,575,000	 

 

The
Company’s acceptance of such amount will be deemed a waiver of any claim by the Company against the HOF Entities under
this Agreement other than (i) any Claim for which the HOF Entities are liable under the terms of Section 4.4 hereof,
and (ii) any claim for direct damages incurred by the Company resulting from any breach by the HOF Entities of this Agreement
(other than (x) a Claim for which the HOF Entities are liable under the terms of Section 4.4 hereof, which is governed
by the immediately preceding clause (i) and (y) a failure of the HOF Entities to deliver any Asset to the Company). For the
avoidance of doubt, the Company acknowledges and agrees that PFHOF has no obligation to pay the Company any amount set forth
in this Section 7.3.10.

 

7.4 Survival.
Without limiting any provisions of this Agreement which, by their express terms, survive expiration or termination of this Agreement,
the following articles and sections shall survive any termination or expiration of this Agreement: ARTICLE 9 (other than
Section 9.11), Exhibit B, and Sections 3.1, 4.4 (with respect to any matters or occurrences taking
place prior to termination), 7.3 and 7.4, along with any other section which by its nature would be intended to survive
such termination or expiration.

 

ARTICLE 8

 

FINANCING PROVISIONS

 

8.1 Notice and Right
to Cure HOF Entity Defaults.

 

8.1.1 If
the Company receives a written notice complying with Section 9.2 of this Agreement signed by a HOF Entity and a Lender
identifying such Lender (a “Notifying Lender”) as holding a security interest in this Agreement or the
Village, the Company shall give to each Notifying Lender, at the address of the Notifying Lender stated in the notice given
by the Notifying Lender and a HOF Entity to the Company, and otherwise in the manner pursuant to the provisions of Section
9.2 hereof, a copy of each notice given under Section 7.2.9 (“Default Notice”) at the same time
as it gives a Default Notice to the HOF Entities, and the Company shall not exercise its right to terminate this Agreement
under Section 7.2.9 unless and until the Company shall have given to each Notifying Lender notice and time to cure in
accordance with this Section 8.1. The initial written notice by a HOF Entity and a Notifying Lender shall specifically
identify this Agreement by name and execution date, and specifically reference that the notice is provided under Section
8.1.1 of this Agreement.

 

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8.1.2 Each
Notifying Lender shall, in the case of any default by the HOF Entities (or either of them) under this Agreement under Section
7.2.9, have a concurrent period of thirty (30) days more than is given the HOF Entities, under the provisions of this Agreement,
to cure such default or cause it to be cured or to proceed under Section 8.1.4(ii).

 

(i) If
a Notifying Lender elects to proceed under Section 8.1.4(ii), such Lender shall provide the Company with written notice
of such election complying with Section 9.2 of this Agreement. Such written notice shall specifically identify this Agreement
by name and execution date, and specifically reference that the notice is provided under Section 8.1.2(i) of this Agreement.
The Company shall have the right, exercisable in its sole discretion within forty-five (45) days of receipt of such written notice,
to terminate this Agreement and/or to take any other action it deems appropriate by reason of any default or “event of default”
hereunder which occurred prior to the Company’s delivery of notice of the termination of this Agreement.

 

(ii) At
any time after commencing to proceed in the manner described in Section 8.1.4(ii), a Notifying Lender may notify the Company,
in writing, that it has relinquished possession of the Village or that it will not institute foreclosure proceedings or, if such
proceedings shall have been commenced, that it has discontinued such proceedings, and, in either event the Notifying Lender shall
have no liability in connection therewith from and after the date on which it delivers notice to the Company. Thereupon, the Company
shall have the unrestricted right to terminate this Agreement and to take any other action it deems appropriate by reason of any
default or “event of default” hereunder which occurred prior to or after the Company’s delivery of notice of
the termination of this Agreement.

 

8.1.3 The
Company shall not object to performance by the Notifying Lender of any covenant, condition or agreement on the HOF Entities’
part (or either HOF Entity’s part) to be performed hereunder, with the same force and effect as though performed by the HOF
Entities.

 

8.1.4 8.1.4

 

(i) No default by the
HOF Entities (or either of them) under Section 7.2.9 shall be deemed to have occurred if, within the period set forth
in Section 8.1.2, any such default shall in fact be cured by a Notifying Lender.

 

(ii) If
there is a default under Section 7.2.9 where possession of the Village is required in order to cure such default, the
Notifying Lender may proceed promptly to institute foreclosure proceedings, and prosecute the foreclosure proceedings in good
faith and with reasonable diligence to obtain possession of the Village and, upon obtaining possession of the Village,
promptly commence to cure the default and prosecute such cure to completion with reasonable diligence, provided that, if such
cure is not completed on or before 90 days after the date of such default, the Company’s payment obligations under Section
2.1 of this Agreement shall be suspended until such date as the Notifying Lender completes such cure or such default is
otherwise cured (and upon such cure the Company shall promptly pay to the Notifying Lender all amounts payable by the Company
under Section 2.1 of this Agreement for the period in which the Company’s payment obligations under Section
2.1 of this Agreement were suspended). This Section 8.1.4(ii) is subject to the Company’s termination right
and right to take any other action it deems appropriate by reason of any default or “event of default” hereunder
which occurred prior to or after the Company’s delivery of notice of the termination as more particularly set forth in Section
8.1.2(i). For the avoidance of doubt, the Notifying Lender shall not have any right to cure any default under Section
7.2 other than under Section 7.2.9.

 

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8.2 Execution of New
Agreement.

 

8.2.1 If
this Agreement is terminated pursuant to Section 7.2.9 and the Notifying Lender has not had the opportunity to cure set
forth in Section 8.1, and the default leading to such termination is curable, the Company shall give prompt notice thereof
to each Notifying Lender. Such notice shall set forth in reasonable detail a description of all defaults, to the actual knowledge
of the Company, in existence at the time the Agreement was terminated by the Company.

 

8.2.2 If,
within one hundred twenty (120) days of the notice referred to in Section 8.2.1, a Notifying Lender shall request a new
agreement (which shall take the form of a direct agreement between the Company and a Lender or its designee), then within thirty
(30) days after the Company shall have received such request, provided the Notifying Lender has prosecuted foreclosure proceedings
and obtained ownership of the Village and the Technology as a Service Agreement remains in full force and effect, the Company shall
enter into good faith negotiations with the Notifying Lender to enter into a new agreement for the Village for the remainder of
the term with such Notifying Lender or its designee, which new agreement shall contain all of the covenants, conditions, limitations
and agreements contained in this Agreement.

 

8.2.3 The
Company shall not be obligated to enter into a new agreement with a Notifying Lender or its designee pursuant to Section 8.2.2
unless the Notifying Lender, shall promptly after receipt from the Company of a statement of the default required to be cured,
cure all defaults then existing under this Agreement and the Technology as a Service Agreement.

 

8.2.4 The
execution of a new agreement shall not constitute a waiver of any default existing immediately before termination of this Agreement.

 

8.3 Modifications.
If, in connection with obtaining financing, a Notifying Lender shall request reasonable modifications in this Agreement as a condition
to such financing, the Company shall not unreasonably withhold, delay or defer its consent thereto, provided that such modifications
do not increase the obligations of the Company hereunder or decrease the Company’s rights and remedies hereunder other than
to a de minimis extent, and provided further that any attorneys’ fees and disbursements reasonably incurred by the Company
in connection with such modifications to the Agreement shall be paid by the HOF Entities.

 

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8.4 Estoppel
Certificates. The Parties hereby agree, at any time and from time to time, upon not less than ten (10) business
days’ prior notice from any other Party, to execute, acknowledge and deliver to the other Parties, a statement in
writing addressed to such Party certifying that this Agreement is unmodified and in full force and effect (or, if there have
been modifications, that the same is in full force and effect as modified and stating the modifications), stating the dates
to which the Fees and other charges have been paid, stating whether or not to the actual knowledge of the signer of such
certificate, there exists any default in the performance of any covenant, agreement, term, provision or condition contained
in this Agreement, and, if so, specifying each such default of which the signer has actual knowledge, and certifying as to
such other matters as the requesting Party, as well as any Lender or any ground lessor may reasonably request, it being
intended that any such statement delivered pursuant hereto may be relied upon by such Party and by any Lender or prospective
Lender, and by any landlord under a ground or underlying lease affecting the Village.

 

8.5 Non-Disturbance
and Direct Recognition. Notwithstanding anything to the contrary in this Agreement, it is the intention of the Parties
that foreclosure against the HOF Entities (or either of them) or the Village shall not be deemed a basis on which this
Agreement may be terminated by Lender. If requested by the Company if such foreclosure occurs, the HOF Entities shall use
commercially reasonable efforts to assist the Company in its efforts to cause this Agreement and the Technology as a Service
Agreement to survive foreclosure against the HOF Entities or the Village, as applicable. In addition, notwithstanding
anything to the contrary set forth in Section 9.3.2, the HOF Entities agree that prior to encumbering the Village with
a security interest or otherwise transferring, assigning, conveying, pledging or encumbering, in whole or in part, any and
all of its rights under this Agreement or the Technology as a Service Agreement or interests in the HOF Entities to any
Lender, the HOF Entities shall exercise commercially reasonable efforts to obtain a direct recognition agreement in form
reasonably acceptable to the Company whereby such Lender agrees that the Company’s rights under this Agreement and the
Technology as a Service Agreement shall not be terminated so long as the Company is not in default of its obligations
hereunder beyond the expiration of applicable notice and cure periods.

 

8.6 Certain
Limitations. Nothing in this Agreement shall be deemed to authorize or permit any HOF Entity or Lender to put, impose or secure
any lien, claim or encumbrance on or against any asset or right of the Company or any of its Affiliates.

 

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ARTICLE 9

 

MISCELLANEOUS
PROVISIONS

 

9.1 Confidentiality.

 

9.1.1 Except
as expressly set forth herein, neither the HOF Entities nor the Company shall, and each Party shall cause its Affiliates and the
directors, officers, managers, employees, representatives, advisors and agents of such Party or any of its Affiliates not to,
without the written consent of the other Parties, make any announcement or other public disclosure, or private disclosure to any
Person other than the disclosing Party’s directors, officers, managers, employees, representatives, advisors or agents (each
of whom shall be advised of, and caused to comply with, the restrictions of this Section 9.1 by the disclosing Party),
relating to the matters contemplated herein, unless otherwise required by Law or applicable stock exchange rule. If any Party
determines that it is required to make such an announcement or disclosure required by Law or applicable stock exchange
rule, it shall consult with the other Parties in advance, to the extent reasonably practicable or permissible by Law. Notwithstanding
any provision herein to the contrary, each Party (and its Affiliates and the directors, officers, managers, employees, representatives,
advisors and agents of such Party or any of its Affiliates) may make any announcement or other public disclosure, or private disclosure
to any Person, of (a) the existence of a definitive agreement between the Parties with respect to the naming rights and sponsorship
of the Village, (b) the approximate aggregate fees contemplated to be paid in connection therewith, (c) the duration of the contemplated
term of this Agreement and (d) such other terms as the Parties shall agree in writing may be so announced or disclosed, in each
case consistent with the terms set forth in this Agreement or as the Parties may otherwise agree. In addition, the Parties may
disclose, without restriction, this Agreement and information concerning the transactions contemplated hereby to their respective
lenders, investors and prospective investors under confidentiality obligations, accountants and legal counsel and representatives
of any of the foregoing. The Parties acknowledge and agree that nothing in this Section 9.1 shall prohibit or preclude
a Party from complying with its obligations under applicable Law.

 

9.1.2 Each
party (“Receiving Party”) acknowledges that it has received or may receive proprietary and confidential information,
information constituting trade secrets and other information concerning the business, products, personnel, personally identifiable
information, property, organizational structure, financial affairs, customers, sales and marketing plans, strategies or operations
(collectively, “Confidential Information”) from the other party (“Disclosing Party”) under
this Agreement, regardless of whether such information is marked or identified as confidential. The Receiving Party agrees (a)
to keep all Confidential Information of the Disclosing Party in strict confidence, (b) not to disclose such Confidential Information
to any Person other than the Receiving Party’s Affiliates, officers, directors, managers, employees, agents, advisors and
representatives for use as contemplated by subsection (c) hereof, and (c) to use, and to cause its Affiliates, officers, directors,
managers, employees, agents, advisors and representatives to use, such Confidential Information only for the purpose of performing
its obligations under this Agreement and/or enjoying its rights as contemplated by this Agreement. The obligations under this Section
9.1.2 will survive the expiration or termination of this Agreement and will continue indefinitely with respect to Confidential
Information constituting a trade secret of each Party, and for five (5) years from the expiration or termination of this Agreement
with respect to all other Confidential Information. The restrictions and obligations set forth in this Section 9.1.2 will
not apply: (a) to information that is already publicly known at the time of its disclosure; (b) after such information becomes
publicly known through no fault of the Receiving Party; or (c) to information that the Receiving Party can establish by written
documentation was independently developed by or known to such Party without use of or reference to the Disclosing Party’s
Confidential Information.

 

9.2 Notices.
All notices to be sent to the Parties shall be addressed to the Parties at the addresses set forth below or at such other address
as the Parties shall designate in writing from time to time in accordance with this Section 9.2. All notices, demands, requests,
consents, approvals and other communications hereunder shall be in writing and shall be deemed to have been duly given if (a) personally
delivered with proof of delivery thereof, (b) sent by United States certified mail, return receipt requested, postage prepaid or
(c) sent by reputable overnight courier service, charges prepaid, in each case addressed to the respective Parties as follows.

 

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All such notices to the HOF Entities (or either of them)
shall be sent to:

 

National Football Museum, Inc. d/b/a Pro Football
Hall of Fame

2121 George Halas Drive Northwest

Canton, Ohio 44708

Attention: David Baker and Pat Lindesmith

 

with
a copy to:

 

Krugliak, Wilkins, Griffiths & Dougherty,
Co., L.P.A.

4775 Munson Street NW

P.O. Box 36963

Canton, Ohio 44735

Attention: Christopher R. Hunt

 

and

 

HOF Village, LLC

2626 Fulton Drive NW

Canton, Ohio
44718

Attention: John Regas

 

with a copy to:

 

Hunton Andrews Kurth, LLP

2200 Pennsylvania Ave.
NW

Washington, D.C. 20037

Attention: J. Steven Patterson

 

All such notices to the Company shall be sent to:

 

Johnson Controls, Inc.

Corporate Brand & Marketing

5757 North Green Bay Avenue

Milwaukee, Wisconsin 53209

Attention: Phil Clement

 

with a copy to:

 

Johnson Controls, Inc. – BSNA Legal Department

507 East Michigan Street

Milwaukee, Wisconsin 53202

Attention: Chris Osborne

 

Notices shall be deemed given
when received if delivered personally or by overnight courier, or if mailed then two (2) business days after such mailing in the
United States, with failure to accept delivery to constitute delivery for purposes hereof.

 

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9.3 Assignment; Affiliates;
Operators; Managers.

 

9.3.1 No
Party shall have the right to assign, transfer or convey any of its rights or obligations hereunder without the prior written consent
of the other Parties; provided, however, that each Party shall have the right to assign, transfer or convey this Agreement to the
resulting entity in connection with a sale of all or substantially all of such Party’s assets without the prior written consent
of, but subject to notice to, the other Parties. A transfer of any or all of the equity interests (directly or indirectly) in a
Party (whether by sale, merger or otherwise) shall not be considered an assignment, transfer and conveyance by such Party of any
of its rights or obligations under this Agreement. Any assignment, transfer or other conveyance in violation of this Section
9.3.1 shall be null and void. This Agreement shall be binding upon and inure to the benefit of all successors and permitted
assigns of the Parties.

 

9.3.2 Notwithstanding
anything in Section 9.3.1 to the contrary, the HOF Entities (or either of them) may, without a requirement to obtain the
Company’s (or the other HOF Entity’s) consent, transfer, assign, convey, pledge or encumber, in whole or in part, any
and all of its rights under this Agreement or interests in the HOF Entities (or such HOF Entity) to a Person (a “Lender”)
as security in connection with a loan transaction.

 

9.4 Entire
Agreement; Amendments. The entire understanding between the Parties relating to the subject matter hereof is contained in this
Agreement and the Exhibits attached hereto are hereby made a part of this Agreement. This Agreement supersedes all prior and contemporaneous
communications and agreements with respect to such subject matter, including all drafts of the Johnson Controls Village Non-Binding
Term Sheet dated before the date of the Original Agreement, the Binding Short-Form Sponsorship and Naming Rights Agreement dated
October 20, 2016 among the Parties, and the Original Agreement, each of which is hereby terminated and of no further force or effect.
There are no representations, warranties, terms, conditions, undertakings or collateral agreements, express, implied or statutory,
among the Parties with respect to the subject matter of this Agreement, other than as expressly set forth in this Agreement. This
Agreement cannot be changed, modified, or amended except by an instrument in writing executed by all of the Parties.

 

9.5 Waiver.
No waiver of any term or condition of this Agreement shall be effective unless executed in writing by the waiving Party. No written
waiver shall excuse the performance of any act other than those specifically referred to therein and shall not be deemed or construed
to be a waiver of such term or condition for the future or any subsequent breach thereof.

 

9.6 Relationship
of Parties. There is no relationship of agency, partnership, joint venture, employment, or franchise among the Parties as a
result of this Agreement. No Party shall have any right, power or authority to obligate or bind any other in any manner whatsoever
as a result of this Agreement, and except as provided for in this Agreement, nothing herein contained shall give or is intended
to give any rights of any kind to any third persons.

 

9.7 Governing
Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Ohio, without regard to
principles of conflicts of laws. The United Nations Convention on Contracts for the International Sale of Goods shall not apply
to this Agreement.

 

    36

     

    

 

9.8 Dispute
Resolution. Except as provided in this Section 9.8 and subject to Section 1.10.3, any dispute arising out of
or relating to this Agreement or the breach or termination hereof (each, a “Dispute”) shall be addressed and
resolved only as follows:

 

9.8.1 If
any Party provides written notice to all other Parties of the existence of a Dispute, the Parties shall first negotiate for a period
of not less than thirty (30) days following delivery of such notice in a good faith attempt to resolve such Dispute.

 

9.8.2 If
such good faith negotiations do not result in resolution, any Party may, by notice to all other Parties, then refer the Dispute
to an independent facilitator or mediator for non-binding mediation. The independent mediator shall be designated by agreement
of the Parties. If the Parties cannot agree on a mediator, each of the Company, on the one hand, and the HOF Entities, on the other
hand, shall designate a mediator and such two designated mediators will jointly select the mediator (which jointly selected mediator
shall serve as the sole mediator with respect to such Dispute). If the two designated mediators are unable to agree on a mediator,
then the President of the JAMS in the State of Ohio (or his/her designee) will select the independent mediator. Each Party shall
bear its respective mediation expenses and costs, including attorneys’ fees, and shall share the mediator’s fees and
expenses as determined by the mediator.

 

9.8.3 If
the mediation is unsuccessful within sixty (60) days of the commencement of such non-binding mediation, any Party may, by notice
to all other Parties, then refer the Dispute to binding arbitration in the State of Ohio in accordance with the comprehensive arbitration
rules and the optional expedited arbitration procedures and the appeal procedures then in effect of JAMS. For Disputes with a value
less than $10,000,000, the sole arbitrator shall be designated by agreement of the Parties. If the Parties cannot agree on an arbitrator,
each of the Company, on the one hand, and the HOF Entities, on the other hand, shall designate an arbitrator and such two designated
arbitrators will jointly select the arbitrator (which jointly selected arbitrator shall serve as the sole arbitrator with respect
to such Dispute). If the two designated arbitrators are unable to agree on an arbitrator, then the President of JAMS in the State
of Ohio (or his/her designee) will select the arbitrator. For Disputes with a value of $10,000,000 or more, a panel of three arbitrators
will be selected by the President of JAMS in the State of Ohio (or his/her designee). Each arbitrator shall have reasonable experience
with respect to sponsorship transactions and valuing sponsorship rights. The Parties consent to the jurisdiction of the State Courts
of the State of Ohio and of the United States District Court for the Northern District of the State of Ohio for injunctive, specific
enforcement or other relief in connection with the arbitration proceedings or to enforce judgment of the award in such arbitration
proceeding, but not otherwise. The decision issued by the arbitrator(s) must include reasonable detail of the reasoning behind
such decision. The award entered by the arbitrator shall be final and binding on all of the Parties except in the case of manifest
error or disregard of the law. Each Party shall bear its respective arbitration expenses and costs, including attorneys’
fees, and shall share the arbitrator fees and expenses as determined by the arbitrator(s). The arbitrator(s) shall not award punitive,
exemplary, special, indirect or consequential damages. Nothing contained in this Section 9.8 is intended to expand any substantive
rights any Party may have under other Sections of this Agreement.

 

9.9 Waiver
of Jury Trial. EACH PARTY HEREBY ACKNOWLEDGES THAT IT HEREBY WAIVES ITS RIGHTS TO A JURY TRIAL OF ANY CLAIM OR CAUSE OF
ACTION ARISING OUT OF OR RELATED TO THIS AGREEMENT. The scope of this waiver is intended to be all-encompassing of any and
all disputes, including contract claims, tort claims, and all other common law and statutory claims. This waiver is
irrevocable, and shall apply to any subsequent amendments, renewals, or modifications to this Agreement or any exhibit to
this Agreement.

 

    37

     

    

 

9.10 Severability.
If any provision of this Agreement or any part, portion or the scope of any such provision is or becomes or is deemed invalid,
illegal or unenforceable under the applicable laws or regulations of any jurisdiction, then either such provision or part, portion
or scope shall be deemed amended to conform to such laws or regulations without materially altering the intention of the Parties
or it shall be stricken and the remainder of this Agreement shall remain in full force and effect.

 

9.11 Casualty and Condemnation;
Force Majeure.

 

9.11.1 Fire
or Other Damage to Village. If (after its construction is Substantially Completed) the Village is damaged by Force Majeure
or other casualty or is condemned by a Governmental Authority exercising the powers of eminent domain or the Village is transferred
in lieu of the exercise of such power so as to render the Village unusable for its intended purpose at any time during the Term,
then the HOF Entities shall repair the damage or loss if such repair can be completed within one hundred eighty (180) days. If
such repair cannot be completed within one hundred eighty (180) days, the HOF Entities shall have the option, but not the obligation,
to repair the damage or loss. The HOF Entities shall notify the Company as to whether the HOF Entities elect to effect such repair
and restoration within forty-five (45) days after the casualty or condemnation (or transfer in lieu thereof). If the HOF Entities
are obligated to effect such repairs and restoration or notify the Company that the HOF Entities are electing to effect such repairs
and restoration, this Agreement shall continue in full force and effect; provided, however, that (unless the Parties otherwise
agree in writing to a Make Good in lieu of an extension of the Term) the Term shall be extended by such number of days as equals
the length of the period from the date of the event until such repairs and restoration are complete pursuant to Section 9.11.3.
If the HOF Entities notify the Company that the HOF Entities are electing not to effect such repairs and restoration, or if the
HOF Entities are obligated to effect such repairs and restoration or notify the Company that the HOF Entities are electing to effect
such repairs and restoration but do not complete such repairs and restoration within one hundred eighty (180) days, subject to
a day-for-day extension due to Force Majeure, then this Agreement and all rights granted hereunder shall terminate as of the date
of such fire or other casualty.

 

9.11.2 Other.
Except as otherwise set forth in Section 9.11.1 hereof, no Party shall be liable or responsible for any failure to perform
its obligations hereunder if such failure is caused or brought about by Force Majeure.

 

    38

     

    

 

9.11.3 Tolling.
If (a) both Phase II and Phase III are not Open for Business on or before January 2, 2026, subject to day-for-day extension
due to Force Majeure or (b) the Village is not usable for a period of at least one hundred eighty (180) days as a result of
the events described under Section 9.11.1 or Section 9.11.2, and unless this Agreement shall have been
terminated in accordance with its terms (or unless the Parties otherwise agree in writing to a Make Good in lieu of an
extension of the Term), the Term shall be extended (a) for that period of time after January 2, 2026 for which both Phase II
and Phase III are not Open for Business or (b) for that period of time which the Village was not usable, as applicable, and
the start and end dates of each period shall be adjusted to reflect the number of days (a) after January 2, 2026 (subject to
day-for-day extension due to Force Majeure) for which both Phase II and Phase III are not Open for Business or (b) which the
Village was not usable for all purposes of this Agreement. For the avoidance of doubt, if (i) both Phase II and Phase III are
not Open for Business on or before January 2, 2026, subject to day-for-day extension due to Force Majeure or (ii) the Village
is not usable for a period of at least one hundred eighty (180) days as a result of the events described under Section
9.11.1 or Section 9.11.2, and unless this Agreement shall have been terminated in accordance with its terms (or
unless the Parties otherwise agree in writing to a Make Good in lieu of an extension of the Term), the Company’s
payment obligations pursuant to Section 2.1 hereof shall be suspended during the period (i) commencing on January 1,
2026, subject to day-for-day extension due to Force Majeure, and concluding on the date on which both Phase II and Phase III
are Open for Business or (ii) commencing one hundred eighty (180) days after the date as of which the Village is not usable
as a result of the events described under Section 9.11.1 or Section 9.11.2 and concluding thereafter on the
date as of which the Village is usable following such event, as applicable, and shall be restored immediately upon the
conclusion of the applicable period described in this sentence. In addition, the Company’s payment obligations pursuant
to Section 2.1 hereof shall be suspended (x) commencing on October 31, 2020, subject to day-for-day extension due to
Force Majeure, if the proposed merger of HOFV and Gordon Pointe Acquisition Corp. (“GPAC”) does not close
on or before October 31, 2020, subject to day-for-day extension due to Force Majeure; (y) commencing on the date the
stockholders of GPAC vote not to authorize the merger of HOVF and GPAC; or (z) commencing on December 31, 2020, subject to
day-for-day extension due to Force Majeure, if HOFV has not provided evidence reasonably satisfactory to the Company on or
before December 31, 2020, subject to day-for-day extension due to Force Majeure, that HOFV has secured sufficient debt and
equity financing to complete Phase II (the “Financing Evidence”). In the case of each of clause (x), (y),
and (z), the Company’s payment obligations pursuant to Section 2.1 hereof shall be suspended until such time
that HOFV provides the Financing Evidence; provided that in the case of clause (z), if HOFV provides the Financing Evidence
on or before March 31, 2021, the Company shall pay to HOFV the aggregate amount of the payments suspended under clause (z) on
the first day of the calendar month following the Company receiving the Financing Evidence (unless such day is less than ten
(10) days following the Company’s receipt of the Financing Evidence, in which case the Company shall pay to HOFV the
aggregate amount of the payments suspended under clause (z) on the first day of the next succeeding calendar month). The
Financing Evidence provided to the Company by HOFV under this Section 9.11.3 shall be deemed reasonably satisfactory
to the Company if such Financing Evidence shows equity and/or debt proceeds available to HOFV equal to the projected costs to
complete Phase II.

 

    39

     

    

 

9.11.4 Equitable
Adjustment for TaaS Underpayment. If JCI has not been paid by January 2, 2026, subject to day-for-day extension due to Force
Majeure, at least $81 million for design assist services relating to Phase III as contemplated under the Technology as a Service
Agreement (the “TaaS Spend”), then, in addition to any liquidated damages that are paid or payable under the
Technology as a Service Agreement, the Sponsorship Fees will be reduced in accordance with the following schedule for each of
Agreement Years 2026 through 2034, until such time that JCI has been paid the full TaaS Spend:

 

	TaaS Spend	 	Annual Reduction	 
	> $61 million ≤ $71 million	 	$	222,222.22	 
	> $51 million ≤ $61 million	 	$	444,444.44	 
	> $41 million ≤ $51 million	 	$	666,666.67	 
	> $31 million ≤ $41 million	 	$	888,888.89	 
	> $21 million ≤ $31 million	 	$	1,111,111.11	 
	> $11 million ≤ $21 million	 	$	1,333,333.33	 
	> $1 million ≤ $11 million	 	$	1,555,555.56	 
	≤ $1 million	 	$	1,777,777.78	 

 

9.12 Not
a Lease or License of the Village. This Agreement will not constitute a lease or license of any part of the Village.

 

9.13 Approvals.
All approval rights granted to any Party hereunder may be exercised in the sole discretion of the Party exercising such approval
right unless otherwise expressly provided herein.

 

9.14 Counterparts.
This Agreement may be executed in counterparts, each of which shall be deemed an original for all purposes and which collectively
shall constitute one and the same agreement. A facsimile or electronic copy of any such executed counterpart shall be deemed an
executed original.

 

9.15 Expenses.
Except as otherwise provided herein, all fees, costs and expenses (including fees, costs and expenses of legal counsel and/or financial
advisors) incurred in connection with this Agreement shall be paid by the Party incurring such fees, costs or expenses.

 

9.16 Headings.
The headings used in this Agreement are solely for convenience and shall not affect the meaning or interpretation of the provisions
set forth herein.

 

9.17 Third
Party Beneficiaries. Except as otherwise expressly set forth in this Agreement, including in Section 4.4 hereof, (i)
this Agreement is intended only for the benefit of the Parties, the Designated Affiliates, the Affiliates of the HOF Entities and
any successors or permitted assigns as expressly provided for in this Agreement, (ii) no other Person is intended to be benefited
in any way by this Agreement and (iii) this Agreement shall not be enforceable by any other Person. Any claim by any third party
beneficiary is subject to all defenses available to a Party for any breaches or other failures to perform by another Party to this
Agreement.

 

9.18 HOF
Entity Rights and Obligations. The Parties acknowledge and agree that rights vested in the HOF Entities collectively
under this Agreement shall be deemed vested in each HOF Entity and its Affiliates and that obligations of the HOF Entities
collectively under this Agreement may be satisfied by either HOF Entity or any of their Affiliates. Without limiting the
generality of the foregoing, while certain rights set forth in this Agreement are contemplated to be provided by HOFV and
other rights set forth in this Agreement are contemplated to be provided by PFHOF (or by both HOF Entities), each of such
rights may be provided, but with no obligation, by HOFV, PFHOF and/or any of their respective Affiliates.

 

    40

     

    

 

9.19 Remedies
Cumulative. Subject to the terms of Section 7.3.10, all remedies available at law or in equity to any Party for breach
of this Agreement are cumulative and may be exercised concurrently or separately, and the exercise of any one remedy shall not
be deemed an election of such remedy to the exclusion of other remedies, provided, however, that, notwithstanding anything to the
contrary in this Agreement, no Party shall be liable to or otherwise responsible to any other Person pursuant to this Agreement
for consequential, incidental, punitive, exemplary or special damages or for diminution in value or lost profits that arise out
of or relate to this Agreement or the performance or breach hereof. It is understood and agreed that money damages would not be
a sufficient remedy for any breach or threatened breach of Section 9.1 by any Party and that the Parties will be entitled
to seek equitable relief, including injunction and specific performance, as a remedy for any such breach. Such remedies will not
be deemed to be the exclusive remedies for a breach by any Party of Section 9.1 but will be in addition to all other remedies
available at law or equity to the non-breaching Parties. The Parties agree that no Party will be required to obtain, furnish or
post any bond or similar instrument in connection with or as a condition to obtaining any remedy referred to in this Section
9.19, and the Parties waive any rights they may have to require any other Party to obtain, furnish or post any such bond or
similar instrument.

 

9.20 Relationship
to Technology as a Service Agreement. This Agreement and the Technology as a Service Agreement are intended to be, and shall
be, integrated and indivisible, together being essential to consummating a single underlying transaction necessary to the Village.
The Parties intend, acknowledge, and understand that (i) HOFV’s performance under the Technology as a Service Agreement is
essential to, and a condition to the Company’s performance under, this Agreement; and (ii) the Company’s performance
under this Agreement is essential to, and a condition to HOFV’s performance under, the Technology as a Service Agreement.
The Parties represent, warrant, and agree that the transactions, agreements, and obligations contemplated under this Agreement
and the Technology as a Service Agreement are interrelated and the material part of one integrated transaction.

 

9.21 Time
is of the Essence. Time is of the essence with respect to the Parties’ obligations under this Agreement. The immediately
preceding sentence shall not preclude the operation of any day-for-day extension due to Force Majeure set forth in this Agreement,
including in Sections 1.6.3, 1.6.4, 7.2.5, 7.2.6, 9.11.1, 9.11.3, and 9.11.4.

 

[Remainder of page intentionally
left blank; signature page attached.]

 

    41

     

    

 

IN WITNESS WHEREOF,
the Parties have executed this Agreement as of the Effective Date.

 

THIS AGREEMENT CONTAINS
A BINDING ARBITRATION PROVISION WHICH MAY BE ENFORCED BY THE PARTIES.

 

	 	HOFV:
	 	 
	 	HOF VILLAGE, LLC,
	 	a Delaware limited liability company
	 	 
	 	By:	/s/ Michael Crawford
	 	Name:  	Michael Crawford
	 	Title:	Chief Executive Officer
	 	 
	 	PFHOF:
	 	 
	 	NATIONAL FOOTBALL MUSEUM, INC., D/B/A PRO FOOTBALL HALL OF FAME,
	 	an Ohio corporation
	 	 
	 	By:	/s/ David Baker
	 	Name:	David Baker
	 	Title:	President and Chief Executive Officer
	 	 
	 	COMPANY:
	 	 
	 	JOHNSON CONTROLS, INC.,
	 	a Wisconsin corporation
	 	 
	 	By:	/s/ George R. Oliver
	 	Name:	George R. Oliver
	 	Title:	Chief Executive Officer

 

    42

     

    

 

EXHIBIT
B

 

DEFINITIONS

 

Acquiror has the meaning provided in Section
1.1.4.

 

Activation Proceeds has
the meaning provided in Exhibit D.

 

Advertising Material/Artwork
has the meaning provided in Section 1.5.2.

 

Advertising Signs has the meaning provided
in Section 1.3.

 

Affiliate means, with respect to
any Person, any other Person that Controls, is Controlled by, or is under common Control with, such Person.

 

Agreement has
the meaning provided in the preamble. 

 

Annual Meeting has the meaning provided in Section 1.9.

 

Asset has
the meaning provided in Section 1.4.

 

Branded Social Media Accounts has
the meaning provided in Section 3.6.2.

 

Branded Takeover Proceeds has the meaning provided in Exhibit D.

 

Category has the meaning provided in Section 1.10.4.

 

Claim has the meaning provided in Section
4.4.1.

 

Co-Branded Village Logos means the
logos for the Village as agreed to by the Parties from time to time pursuant to the terms of this Agreement.

 

Co-Branded Village Marks has the meaning
provided in Section 1.3.

 

Co-Branded Village Merchandise
means merchandise and apparel of the type commonly sold at venues similar to the Village and gift shops, including, solely
by way of example, tag-on merchandise, t-shirts and other clothing, key chains, miniature forms of the Village, desk accessories
and toys, that bear or display the Village Name or a Co-Branded Village Logo. Without limiting the generality of the foregoing,
Co-Branded Village Merchandise shall include any merchandise, photographs or other items produced and sold which bears the Village
Name or a Co-Branded Village Logo. For the avoidance of doubt, no merchandise, photograph or other item produced and sold which
does not bear the Village Name or a Co-Branded Village Logo shall be deemed Co-Branded Village Merchandise.

 

Company has the meaning
provided in the preamble.

 

Company Marks means
the Intellectual Property set forth on Exhibit N.

 

Confidential Information
has the meaning provided in Section 9.1.2.

 

    B-1

     

    

 

Control means, with
respect to any Person, either (a) the direct or indirect ownership of, or beneficial interest in, more than fifty percent
(50%) of the ownership interests in such Person or (b) the power directly or indirectly to direct the management and
affairs of such Person, whether through the ability to exercise voting power, by contract or otherwise, including the right
to make (or approve) substantially all of the major decisions to be made by such Person.

 

Default Notice has
the meaning provided in Section 8.1.1.

 

Design Assist Services
Agreement means that certain Design Assist Services Agreement dated as of October 20, 2016 by and between HOFV and the
Company, as the same shall be amended from time to time.

 

Designated Affiliates
means any of the Affiliates of the Company (i) whose products and services are integrated into the Village or (ii) whose core business
is within the subcategories listed on Exhibit G.

 

Disclosing Party has
the meaning provided in Section 9.1.2.

 

Dispute has the
meaning provided in Section 9.8.

 

Earlier Agreement has the meaning provided
in Section 1.10.3.

 

Effective Date has the meaning
set forth in the preamble. 

 

Excluded Sponsor has the meaning provided in Section 1.10.3. 

 

Expiration Date
has the meaning provided in Section 6.1.

 

Fees has the meaning provided in Section
2.1.

 

Financing Evidence has the meaning provided
in Section 9.11.3.

 

Force Majeure means
any event or condition (with respect to either Party) that is caused by facts and circumstances that are beyond the reasonable
control of such Party, which wholly or partially prevents or delays the performance of any of the duties, responsibilities, or
obligations of such Party, including labor strikes, lockouts, work stoppage, acts of God, national emergency, war (whether war
be declared), riots, acts or threats of terrorism, floods, fire, earthquake, epidemic, pandemic, and acts or failures to act of
Governmental Authorities.

 

Founding Sponsor means
a Person who entered into a sponsorship or similar agreement with the HOF Entities (or either of them) before the Village is Substantially
Completed (i) having a term of not less than 10 years, (ii) providing such Person with sponsorship rights across the Village and
the Museum, (iii) providing such Person with the right to a landmark or entitlement within the Village and (iv) providing such
Person exclusivity within any of the following categories: airline, alcoholic beverage, automotive, banking, consumer electronics/technology,
insurance, jewelry, non-alcoholic beverage, nutrition, retail, sports apparel, telecom and/or tire.

 

    B-2

     

    

 

Governmental Authority
means any federal, state, local or regional governmental or quasi- governmental authority, instrumentality, court, commission,
tribunal or agency, or any political or other subdivision, department or branch of any of the foregoing having jurisdiction over
any Person or the Village.

 

GPAC has the meaning
provided in Section 9.11.3.

 

HOF Entities has
the meaning provided in the preamble.

 

HOF Entity Marks means
the Intellectual Property set forth on Exhibit P.

 

HOFV has the meaning provided in the preamble.

 

Indemnified Party has the meaning
provided in Section 4.4.5. 

 

Indemnifying Party has the meaning provided in Section 4.4.5. 

 

Initial
Signage Costs has the meaning provided in Section 1.5.3. 

 

Initial Signage Credit has the meaning provided
in Section 1.5.3.

 

Intellectual Property
means trademarks, service marks, trade dress, logos, trade names, internet domain names and corporate names, together with
all translations, adaptations, derivations and combinations thereof, and all other identifying indicia; all works of authorship
and copyrights; all inventions (whether patentable or unpatentable) and all patents; all trade secrets and confidential business
information; all software and firmware (including data, databases and related documentation); and all documents, records and files
relating to all intellectual property described herein

 

Laws means all
laws, ordinances, orders, rules, regulations and requirements of all federal, state and municipal governments and appropriate departments,
boards and officers thereof, and of the insurance organization having jurisdiction thereof.

 

Lender has the meaning provided in Section
9.3.2.

 

Make Good has the meaning provided
in Section 1.4. 

 

Minimum Footfall has the meaning provided in Section 1.12. 

 

Museum has
the meaning provided in the recitals.

 

NCAA has the meaning provided in Section
1.10.6.

 

Notifying Lender has the meaning provided
in Section 8.1.1.

 

Open for Business means
(i) with respect to the components of Phase II other than the office building, such component is Substantially Completed and open
to the general public; (ii) with respect to the office building component of Phase II, such space is Substantially Completed and
ready for occupancy, and (iii) with respect to Phase III, the first component is Substantially Completed and open to the general
public (or, if such first component is office space or multi- family housing, such component is Substantially Completed and ready
for occupancy).

 

    B-3

     

    

 

Original Agreement has the meaning
provided in the recitals. 

 

Other Naming Rights has the meaning provided in Section 1.1.5. 

 

Parties has
the meaning provided in the preamble.

 

Permitted Restrictions has the meaning
provided in Section 1.10.6.

 

Person means
an individual, corporation, partnership, limited liability company, joint venture, estate, trust, unincorporated association or
other entity; any federal, state, county or municipal government or any bureau, department or agency thereof; and any fiduciary
acting in such capacity on behalf of any of the foregoing.

 

PFHOF has the meaning
provided in the preamble.

 

Phase I means
(i) the stadium and (ii) the youth sports complex, in each case located in the Village and depicted on the final renderings for
Phase I attached hereto as Exhibit A.

 

Phase II means
(i) the Hall of Fame indoor waterpark, (ii) one premium hotel, (iii) the Constellation Center for Excellence (office building,
auditorium, and dining), (iv) the Center for Performance (Field House and Convention Center), and (v) the Hall of Fame retail promenade,
in each case located or to be located in the Village and depicted on the current renderings for Phase II attached hereto as Exhibit
A.

 

Phase III means
(i) additional attraction-based experiences and (ii) additional lodging and retail facilities, in each case located or to be located
in the Village.

 

Proposed Name Change has
the meaning provided in Section 1.1.4.

 

Receiving Party has
the meaning provided in Section 9.1.2.

 

Special Event has
the meaning provided in Section 1.10.5.

 

Substantially Completed
means that a temporary certificate of occupancy or permanent certificate of occupancy with respect to the entire Village, or the
accumulation of partial certificates of occupancy aggregating to substantially the entire Village, has been issued by the appropriate
Governmental Authority, which certificate of occupancy may contain a “punchlist.”

 

TaaS Spend has the
meaning provided in Section 9.11.4.

 

TaaS Work has the
meaning provided in Section 1.6.2.

 

Technology as a Service
Agreement means the Technology as a Service Agreement dated as of the Effective Date by and between HOFV and the Company,
as the same shall be amended from time to time.

 

    B-4

     

    

 

Term has the meaning provided in Section
6.1.

 

Third Party Sponsorship has the meaning
provided in Section 1.10.3.

 

Valuation Auditor has the meaning provided
in Section 1.9.

 

Village has the meaning provided in the
recitals.

 

Village Branding has the meaning provided
in Section 1.3.

 

Village Domain Names has the meaning provided
in Section 3.6.1.

 

Village Events means
a sporting activity, exhibition or game, musical concert, theater event, convention, trade show, tour, charitable event, political
event, religious gathering or any other event which takes place at the Village.

 

Village Logo has
the meaning provided in Section 1.2.

 

Village Name means
the name for the Village designated by the Company from time to time pursuant to the terms of this Agreement.

 

Village Website has
the meaning provided in Section 3.6.1.

 

The words “hereof”,
“herein” and “hereunder”
and words of like import used in this Agreement shall refer to this Agreement as a whole and not to any particular provision of
this Agreement. The captions herein are included for convenience of reference only and shall be ignored in the construction or
interpretation hereof. References to Articles, Sections, and Exhibits are to Articles, Sections and Exhibits of this Agreement
unless otherwise specified. Any capitalized terms used in any Exhibit but not otherwise defined therein shall have the meaning
as defined in this Agreement. Any singular term in this Agreement shall be deemed to include the plural, and any plural term the
singular. Whenever the words “include”, “includes” or “including”
are used in this Agreement, they shall be deemed to be followed by the words “without
limitation,” whether or not they are in fact followed by those words or words of like
import. “References to any Person include the successors and permitted assigns of that Person. References from or through
any date mean, unless otherwise specified, from and including or through and including, respectively.

 

		1.	John Madden

 

		2.	Bill Parcells

 

		3.	Roger Staubach

 

		4.	Steve Young

 

		5.	Dan Fouts

 

		6.	Marcus Allen

 

		7.	Ronnie Lott

 

 

B-5

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