Document:

EX-10.2

 EXHIBIT 10.2 
 March 9, 2012 
 Eric Shoup 
 Dear Eric: 
 I am pleased to congratulate you on your February 13, 2012 promotion to
Executive Vice President Product for Ancestry.com Inc. (the “Company”), to be based in our office in San Francisco, California, reporting to the Chief Executive Officer. In recognition of this new role, we propose the following adjustment
to your compensation. 
  

	Salary:	 $275,000 annualized, payable semi-monthly according to normal company payroll policy. This salary increase will be  effective retroactive to January 1,
2012. 

  

	Bonus:	 A target of 60% of salary based upon company and individual performance goals per the terms and conditions of the  Company’s Performance Incentive
Program. 

 Other than the salary adjustment indicated above, this letter does not change any terms or conditions of your
employment arrangement as addressed in the March 2010 letter and the July 2010 and April 2011 amendments. 
 Please signify your acceptance of
these adjustments to your compensation package by signing below and by signing and returning the attached Agreement to Protect Company Property. 
 If you have any additional questions, please feel free to contact me at (801) 705-7000. 

Sincerely, 
 /s/ Tim Sullivan 

							
				
	 Tim Sullivan

CEO
	 		 		 	/s/ Eric Shoup
	Ancestry.com Inc.	 		 		 	Eric ShoupEX-10.3

 EXHIBIT 10.3 
 March 9, 2012 
 William Stern 
 Dear William: 
 I am pleased to congratulate you on your compensation change as approved on
February 13, 2012 based on your continuing role as General Counsel for Ancestry.com Inc. (the “Company”), based in our Corporate office in Provo, Utah, reporting to the Chief Operating Officer / Chief Financial Officer. In recognition
of this role, we propose the following adjustment to your compensation. 
  

	Salary:	 $250,000 annualized, payable semi-monthly according to normal company payroll policy. This salary increase will be  effective retroactive to January 1,
2012. 

  

	Bonus:	 A target of 50% of salary based upon company and individual performance goals per the terms and conditions of the  Company’s Performance Incentive
Program. 

 Other than the salary adjustment indicated above, this letter does not change any terms or conditions of your
employment arrangement as addressed in the June 2009 letter and the July 2010 amendment. 
 Please signify your acceptance of these adjustments
to your compensation package by signing below and by signing and returning the attached Agreement to Protect Company Property. 
 If you have
any additional questions, please feel free to contact me at (801) 705-7000. 
 Sincerely, 

/s/ Tim Sullivan 
  

							
	 Tim Sullivan

CEO
	 		 		 	/s/ William Stern
	Ancestry.com Inc.	 		 		 	William SternEX-10.4

 EXHIBIT 10.4 
 March 9, 2012 
 Jeff Weber 
 Dear Jeff: 
 I am pleased to offer you the full-time position of SVP People and Places for
Ancestry.com Inc. (the “Company”) based in our Provo office. You will report to our COO / CFO, Howard Hochhauser. In consideration of this new role, we propose the following adjustment to your current compensation package: 

 

			
	Salary:	  	Your initial base salary will be $220,000 USD annualized, payable semi-monthly according to normal Company payroll policy, retroactive to January 1, 2012.
		
	Bonus:	  	You will be eligible to earn a target annual bonus of 30% of Salary based upon Company, business unit and individual performance goals established by the Company per the terms
and conditions of the Company’s Performance Incentive Program. You must be employed by the Company in good standing at the time of the bonus payout in order to receive the payout.
		
	Effective Date of Position:	  	February 13, 2012
		
	Restricted Stock:	  	The Company will grant you 50,000 restricted stock units (“RSUs”) effective March 1, 2012 (each such RSU representing the contingent right to one share of Ancestry.com
common stock). The RSUs will vest as follows: 25% of the RSUs will vest March 1, 2013, then 1/16 of the RSUs will vest on the first day of each quarter beginning June 1, 2013 and continuing on the first day of each quarter (in each case
based on your continued employment) until all RSUs are vested. The RSUs will be subject to the terms, definitions and provisions set forth in the 2009 Stock Incentive Plan and the related form of Restricted Stock Units Agreement.
		
	Stock Options:	  	The Company will grant you an option to purchase 100,000 shares of Ancestry.com common stock effective March 1, 2012 at an exercise price equal to the closing price on
March 1, 2012. The option will vest as follows: 25% of the shares subject to the option will vest March 1, 2013, then 1/48 of the shares will vest on the first day of each month beginning April 1, 2013 and continuing on the first day
of each month (in each case based on your continued employment) until all shares subject to the option are vested. The option will be subject to the terms, definitions and provisions set forth in the 2009 Stock Incentive Plan and the related form of
Stock Option Agreement.

 In addition to the foregoing, you have the opportunity to continue to participate in all available benefits offered
generally to employees of the Company from time to time. These currently include paid time off, holidays, health, dental, life, disability, a Section 125 cafeteria plan, tuition reimbursement and the Company’s 401(k) retirement plan, all
subject to the Company’s policies and procedures. The scope and extent of employee benefits offered by the Company may change from time to time. 

			
	March 9, 2012	  	Page 2

 As a condition to your continued employment by the Company, you will be required to sign an updated copy of the
Company’s standard Agreement to Protect Company Property, a copy of which is enclosed with this letter. Among other things, this agreement contains a confidential information provision requiring you to agree not to divulge, furnish, or make
accessible to anyone outside Ancestry.com Inc. any knowledge or information coming into your possession during your employment with respect to confidential or secret documents, processes, plans, formulae, devices or material relating to the business
and activities of Ancestry.com Inc. 
 Employment with the Company is for no specific period of time. Your employment with the Company will be
“at will,” meaning that either you or the Company may terminate the employment relationship at any time, with or without notice, and with or without Cause. As an at-will employee, your job duties, title, compensation and benefits, as well
as the Company’s personnel policies and procedures, may change from time to time. The Company specifically reserves the right to modify, revoke, suspend, terminate or change any or all such terms of employment, in whole or in part, at any time,
without or without notice. 
 Notwithstanding the foregoing, if the Company terminates your employment without Cause (and other than as a result
of your death or disability) or you resign for Good Reason, you will be eligible for a severance package as follows: 
 Following such
separation from service, the Company will pay you a severance amount equal to six (6) months of Salary paid out over regular Company payroll periods, commencing on the first regular Company payroll period after the Release Deadline (defined
below), subject to any payment delay necessary to avoid adverse consequences under Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”). In addition, following any such termination of employment you will be
entitled to an additional lump sum severance payment equal to 80% of your Average Annual Bonus, prorated based on the number of months you were employed during the year of termination, payable on the first regular Company payroll period after the
Release Deadline (and in no event later than 70 calendar days after your “separation from service” within the meaning of Section 409A of the Code. For purposes of this offer letter, “Average Annual Bonus” means the average
annual bonus paid to you under the Company’s Performance Incentive Program (or any successor annual bonus program) for the two (2) years preceding the year of termination. 
 Additionally, in the event of such a termination of employment if you timely elect continuation coverage pursuant to the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended
(“COBRA”) upon your separation from service for you and your eligible dependents, the Company will reimburse you for your medical benefit COBRA premiums for such coverage (at the coverage levels in effect immediately prior to your
separation from service) for you and your covered dependents for a period of six (6) months following your termination, subject to (1) your providing the Company with adequate proof of payment of such COBRA premiums as determined by the
Company and (2) the taxation of such reimbursements to the extent advisable under Section 105(h) of the Code or other applicable law. 

In the event that within three (3) months before or within twelve (12) months following a Change of Control you are terminated by the Company
without Cause (other than as a result of your death or disability), or you resign for Good Reason, you will be entitled to the aforementioned severance package and immediate vesting as to a total of fifty percent (50%) of your then unvested
equity and equity-based awards. In addition, the period for which you will be eligible to receive reimbursement for COBRA medical premiums will be increased to a total of twelve (12) months. 

			
	March 9, 2012	  	Page 3

 In each case outlined above, the severance payments and other benefits are contingent upon your
signing a general release of claims in favor of the Company and such release of claims becoming irrevocable within sixty (60) calendar days following your separation from service (such sixtieth (60th) day, the “Release Deadline”) and your compliance
with any restrictive covenant or confidentiality provision to which you are subject pursuant to this offer letter or otherwise. 
 For purposes
of this offer letter, “Cause” means gross negligence in carrying out your duties for the Company or any breach of fiduciary duties to the Company, conviction of, or plea of guilty or no contest to any felony, any act of fraud or
embezzlement, material violation of a Company policy or any unauthorized use or disclosure of confidential information or trade secrets of the Company or its affiliates, or failure to cooperate in any Company investigation. Neither bad judgment nor
mere negligence nor an act or omission reasonably believed by you to have been in, or not opposed to, the interests of the Company, shall constitute examples of gross negligence. 
 For purposes of this offer letter, “Change of Control” results when: (i) any person or entity other than Spectrum Equity Investors V L.P. (“Spectrum”) or persons or entities
jointly filing Schedule 13G in respect of the Company’s voting securities as of the date of this offer letter becomes the beneficial owner, directly or indirectly, of securities of the Company (or any parent corporation) representing fifty
percent (50%) or more of the total voting power of all of the Company’s (or any parent corporation’s) then outstanding voting securities, (ii) a merger or consolidation of the Company (or any parent corporation) in which the
Company’s (or any parent corporation’s) voting securities immediately prior to the merger or consolidation do not represent, or are not converted into securities that represent, a majority of the voting power of all voting securities of
the surviving entity immediately after the merger or consolidation, or (iii) a sale of all or substantially all of the assets of the Company (or any parent corporation) or a liquidation or dissolution of the Company (or any parent corporation).
Notwithstanding the foregoing, to the extent required to avoid taxation under Section 409A of the Code, an event set forth above shall constitute a Change of Control only if it also constitutes a change in the ownership or effective control of
the Company or a change in the ownership of a substantial portion of the assets of the Company within the meaning of Section 409A of the Code. 
 For purposes of this offer letter, you can resign for “Good Reason” within twelve (12) months following a Change of Control and within ninety (90) days after the occurrence of any of
the following without your consent: a material reduction of your compensation, duties, authority or responsibilities, relative to your compensation, duties, authority or responsibilities or the assignment to you of such reduced duties, authority or
responsibilities. 
 For purposes of this offer letter, you can resign for “Good Reason” within ninety (90) days after the
occurrence of any of the following without your express written consent in circumstances not involving a Change of Control: (i) a material reduction of your base compensation, or (ii) a relocation of your principal place of employment to a
facility or location more than one hundred (100) miles from either of the current locations of the Company’s San Francisco, California and Provo, Utah offices as in effect on the date upon which this offer letter is executed.
Notwithstanding anything herein to the contrary, no event described above in this paragraph and the preceding paragraph shall constitute Good Reason unless (x) you provide the Company notice of such event within thirty (30) days after the
first occurrence or existence thereof, which notice specifically identifies the event that you believe constitutes Good Reason and (y) the Company fails to cure such event within thirty (30) days after delivery of such notice. 

			
	March 9, 2012	  	Page 4

 The payments hereunder are intended to be exempt under Treasury Regulation Section 1.409A-1(b) (9)(iii).
Notwithstanding the foregoing, to the extent (i) any payments to which you become entitled under this offer letter, or any agreement or plan referenced herein, in connection with your termination of employment constitute deferred compensation
subject to (and not exempt from) Section 409A of the Code and (ii) you are deemed at the time of such termination of employment to be a “specified” employee under Section 409A of the Code, then such payment or payments shall
not be made or commence until the earlier of (i) the expiration of the six (6)-month period measured from the date of your “separation from service”; or (ii) the date of your death following such separation from service;
provided, however, that such deferral shall only be effected to the extent required to avoid adverse tax treatment to you, including (without limitation) the additional twenty percent (20%) tax for which you would otherwise be liable under
Section 409A(a)(1)(B)of the Code in the absence of such deferral. Upon the expiration of the applicable deferral period, any payments which would have otherwise been made during that period (whether in a single sum or in installments) in the
absence of this paragraph shall be paid to you or your beneficiary in one lump sum. For purposes of this offer letter or any agreement or plan referenced herein, with respect to any payment that is subject to (and not exempt from) Section 409A
of the Code, termination of your employment shall be a “separation from service” within the meaning of Section 409A, and Section 1.409A-1(h) of the regulations thereunder. 
 This offer letter constitutes the entire understanding between you and the Company with regard to your employment relationship and any changes will be effective only if contained in a written agreement
signed by you and the Company. 
 If you wish to accept this offer, please sign and date this letter below. By doing so, you acknowledge that
you have read the provisions of this offer letter, you understand them and the offer of continued employment is accepted. 
 Please return this
letter to me by March 15, 2012. 
 If you have any additional questions, please feel free to contact me at (801) 705-7000. 

Sincerely, 
 /s/ Tim Sullivan 

Tim Sullivan 
 CEO 

Ancestry.com Inc. 
 Accepted and agreed to this
13 day of March , 2012. 
  

	
	/s/ Jeff Weber
	Jeff Weber

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