Document:

exv10w9

Exhibit 10.9

BRAVO BRIO RESTAURANT GROUP, INC.

STOCK INCENTIVE PLAN

Adopted by the Board of Directors October 6, 2010

Approved by the Shareholders October 18, 2010

 

 

BRAVO BRIO RESTAURANT GROUP, INC.

STOCK INCENTIVE PLAN

     Section 1. Purpose of the Plan. The purpose of the Bravo Brio Restaurant Group, Inc.
Stock Incentive Plan (the “Plan”) is to assist the Company and its Subsidiaries in attracting and
retaining valued Employees, Consultants and Non-Employee Directors by offering them a greater stake
in the Company’s success and a closer identity with it, and to encourage ownership of the Company’s
stock by such Employees, Consultants and Non-Employee Directors.

     Section 2. Definitions. As used herein, the following definitions shall apply:

          2.1. “Affiliate” means, with respect to any Person, any other Person that, directly or
indirectly, is in control of, is controlled by, or is under common control with, such Person. For
purposes of this definition, “control” of a Person means the power, directly or indirectly, to
direct or cause the direction of the management and policies of such Person, whether by contract or
otherwise.

          2.2. “Award” means the grant of Restricted Stock, Options, SARs, Restricted Stock Units or
other stock-based awards under the Plan.

          2.3. “Award Agreement” means the written agreement, instrument or document evidencing an
Award.

          2.4. “Board” means the Board of Directors of the Company.

          2.5. “Cause” means,

               (a) if the applicable Participant is party to an effective employment, consulting, severance
or similar agreement with the Company or a Subsidiary, and such term is defined therein, “Cause”
shall have the meaning provided in such agreement;

               (b) if the applicable Participant is not a party to an effective employment, consulting,
severance or similar agreement or if no definition of “Cause” is set forth in the applicable
employment, consulting, severance or similar agreement, “Cause” shall have the meaning provided in
the applicable Award Agreement; or

               (c) if neither (a) nor (b) applies, then “Cause” shall mean, as determined by the Committee in
its sole discretion, (i) the Participant’s willful misconduct or gross negligence in connection
with the performance of the Participant’s duties for the Company or its Subsidiaries; (ii) the
Participant’s conviction of, or a plea of guilty or nolo contendere to, a felony or a crime
involving fraud or moral turpitude; (iii) the Participant’s engaging in any business that directly
or indirectly competes with the Company or its Subsidiaries; or (iv) disclosure of trade secrets,
customer lists or confidential information of the Company or its Subsidiaries to a competitor or an
unauthorized Person.

          2.6. “Change in Control” means, unless otherwise provided in an Award Agreement:

2

 

               (a) the acquisition in one or more transactions by any “person” (as such term is used for
purposes of Section 13(d) or Section 14(d) of the Exchange Act) but excluding, for this purpose,
(i) the Company or its Subsidiaries, (ii) any employee benefit plan of the Company or its
Subsidiaries, (iii) any Person who, as of the Effective Date, owns, directly or indirectly, 15% or
more of the voting power or value of any class of capital stock of the Company (a “Substantial
Shareholder”) and (iv) any Affiliate of a Substantial Shareholder, of “beneficial ownership”
(within the meaning of Rule 13d-3 under the Exchange Act) of more than fifty percent (50%) of the
combined voting power of the Company’s then outstanding voting securities (the “Voting
Securities”);

               (b) the consummation of a merger or consolidation involving the Company if the shareholders of
the Company, immediately before such merger or consolidation, do not own, directly or indirectly,
immediately following such merger or consolidation, at least fifty percent (50%) of the combined
voting power of the outstanding voting securities of the corporation resulting from such merger or
consolidation;

               (c) a change in the composition of the Board such that the individuals who as of any date
constitute the Board (the “Incumbent Board”) cease to constitute a majority of the Board at any
time during the 12-month period immediately following such date; provided, however, that if the
election, or nomination for election by the Company’s shareholders, of any new director was
approved by a vote of at least a majority of the Incumbent Board, such new director shall be
considered as a member of the Incumbent Board, and provided further that any reductions in the size
of the Board that are instituted voluntarily by the Incumbent Board shall not constitute a Change
in Control, and after any such reduction the “Incumbent Board” shall mean the Board as so reduced;
or

               (d) the acquisition by any “person” (as such term is used for purposes of Section 13(d) or
Section 14(d) of the Exchange Act), other than a Substantial Shareholder or an Affiliate of a
Substantial Shareholder, in a single transaction or in a series of related transactions occurring
during any period of 12 consecutive months, of assets from the Company that have a total gross fair
market value equal to or more than 51% of the total gross fair market value of all of the assets of
the Company immediately prior to such acquisition or acquisitions.

          2.7. “Code” means the Internal Revenue Code of 1986, as amended.

          2.8. “Common Stock” means the common shares of the Company, no par value per share.

          2.9. “Company” means Bravo Brio Restaurant Group, Inc., an Ohio corporation, or any successor
corporation.

          2.10. “Committee” means the Compensation Committee of the Board, provided that the Committee
shall at all times have at least two members, each of whom shall (i) be a “non-employee director”
as defined in Rule 16b-3 under the Exchange Act, (ii) be an “outside director” as defined in
Section 162(m) of the Code and the regulations issued thereunder and (iii) satisfy such other
independence requirements for members of a compensation committee as may

3

 

be applicable under the rules of the securities exchange or association on which the Common
Stock is then traded or listed.

          2.11. “Consultant” means an individual who provides bona fide services to the Company or a
Subsidiary other than in connection with the offer or sale of securities in a capital-raising
transaction and is not engaged in activities that directly or indirectly promote or maintain a
market for the Company’s securities.

          2.12. “Disability” means, unless otherwise provided in an Award Agreement, that the
Participant is unable to engage in any substantial gainful activity by reason of any medically
determinable physical or mental impairment which can be expected to result in death or which has
lasted or can be expected to last for a continuous period of not less than 12 months.

          2.13. “Effective Date” means the date that the Plan is approved by the shareholders of the
Company.

          2.14. “Employee” means an individual who is an officer or common law employee of the Company
or a Subsidiary, including a director who is such an employee and whose earnings are reported on a
Form W-2.

          2.15. “Exchange Act” means the Securities Exchange Act of 1934, as amended.

          2.16. “Fair Market Value” means, on any given date (i) if the shares of Common Stock are then
listed on a national securities exchange, including the Nasdaq Global Market (“NASDAQ”), the
closing sales price per share of Common Stock on the exchange for such date, or if no sale was made
on such date on the exchange, on the last preceding day on which a sale occurred; (ii) if shares of
Common Stock are not then listed on a national securities exchange but are then quoted on another
stock quotation system, the closing price for the shares of Common Stock as quoted on such
quotation system on such date, or if no sale was made on such date on such quotation system, on the
last preceding day on which a sale was made; or (iii) if (i) and (ii) do not apply, such value as
the Committee in its discretion may in good faith determine in accordance with Section 409A of the
Code and the regulations thereunder (and, with respect to Incentive Stock Options, in accordance
with Section 422 of the Code and the regulations thereunder).

          2.17. “Incentive Stock Option” means an Option or portion thereof intended to meet the
requirements of an incentive stock option as defined in Section 422 of the Code and designated as
an Incentive Stock Option.

          2.18. “Non-Employee Director” means a member of the Board who is not an Employee.

          2.19. “Non-Qualified Option” means an Option or portion thereof that does not qualify as or is
not intended to be an Incentive Stock Option.

          2.20. “Option” means a right granted under Section 6.1 of the Plan to purchase a specified
number of shares of Common Stock at a specified price. An Option may be an Incentive Stock Option
or a Non-Qualified Option.

4

 

          2.21. “Participant” means any Employee, Non-Employee Director or Consultant who receives an
Award.

          2.22. “Performance Goals” means any goals established by the Committee in its sole discretion,
the attainment of which is substantially uncertain at the time such goals are established.
Performance Goals may be described in terms of Company-wide objectives or objectives that are
related to the performance of the individual Participant or a Subsidiary, division, department or
function within the Company or Subsidiary in which the Participant is employed. Performance Goals
may be measured on an absolute or relative basis. Relative performance may be measured by a group
of peer companies or by a financial market index. Performance Goals may be based upon: specified
levels of or increases in the Company’s, a division’s or a Subsidiary’s return on capital, equity
or assets; earnings measures/ratios (on a gross, net, pre-tax or post-tax basis), including diluted
earnings per share, total earnings, operating earnings, earnings growth, earnings before interest
and taxes (EBIT) and earnings before interest, taxes, depreciation and amortization (EBITDA); net
economic profit (which is operating earnings minus a charge to capital); net income; operating
income; sales; sales growth; gross margin; direct margin; share price (including but not limited to
growth measures and total shareholder return), operating profit; per period or cumulative cash flow
(including but not limited to operating cash flow and free cash flow) or cash flow return on
investment (which equals net cash flow divided by total capital); inventory turns; financial return
ratios; market share; balance sheet measurements such as receivable turnover; improvement in or
attainment of expense levels; improvement in or attainment of working capital levels; debt
reduction; strategic innovation, including but not limited to entering into, substantially
completing, or receiving payments under, relating to, or deriving from a joint development
agreement, licensing agreement, or similar agreement; customer or employee satisfaction; individual
objectives; any financial or other measurement deemed appropriate by the Committee as it relates to
the results of operations or other measurable progress of the Company and its Subsidiaries (or any
business unit of the Company or any of its Subsidiaries); and any combination of any of the
foregoing criteria. If the Committee determines that a change in the business, operations,
corporate structure or capital structure of the Company, or the manner in which it conducts its
business, or other events or circumstances render the Performance Goals unsuitable, the Committee
may modify such Performance Goals or the related minimum acceptable level of achievement, in whole
or in part, as the Committee deems appropriate and equitable.

          2.23. “Performance Period” means the period selected by the Committee during which the
performance of the Company, any Subsidiary, any department of the Company or any Subsidiary, or any
individual is measured for the purpose of determining the extent to which a Performance Goal has
been achieved.

          2.24. “Person” means an individual, corporation, partnership, association, limited liability
company, estate or other entity.

          2.25. “Restricted Stock” means Common Stock awarded by the Committee under Section 6.3 of the
Plan.

          2.26. “Restricted Stock Unit” means the right granted under Section 6.4 of the Plan to
receive, on the date of settlement, an amount equal to the Fair Market Value of one share

5

 

of Common Stock. Restricted Stock Units may be settled in cash, shares of Common Stock or any
combination of cash and shares of Common Stock; provided, however, that unless otherwise provided
in an Award Agreement, Restricted Stock Units shall be settled in shares of Common Stock.

          2.27. “Restriction Period” means the period during which Restricted Stock and Restricted Stock
Units are subject to forfeiture.

          2.28. “SAR” means a stock appreciation right awarded by the Committee under Section 6.2 of the
Plan. SARs may be settled in cash, shares of Common Stock or any combination of cash and shares of
Common Stock; provided, however, that unless otherwise provided in an Award Agreement, SARs shall
be settled in shares of Common Stock

          2.29. “Securities Act” means the Securities Act of 1933, as amended.

          2.30. “Subsidiary” means any corporation, partnership, joint venture or other business entity
of which 50% or more of the outstanding voting power is beneficially owned, directly or indirectly,
by the Company.

          2.31. “Ten Percent Shareholder” means an individual who on any given date owns, either
directly or indirectly (taking into account the attribution rules contained in Section 424(d) of
the Code), stock possessing more than 10% of the total combined voting power of all classes of
stock of the Company or a Subsidiary.

     Section 3. Eligibility. Any Employee, Non-Employee Director or Consultant who is
selected by the Committee shall be eligible to receive an Award under the Plan; provided, however,
that only individuals who are Employees may be granted Options which are intended to qualify as
Incentive Stock Options.

     Section 4. Administration and Implementation of the Plan.

          4.1. The Plan shall be administered by the Committee; provided, however, that with respect to
Non-Employee Directors (i) the Plan shall be administered by the full Board and (ii) all references
in the Plan to the Committee shall be deemed to refer to the Board. Any action of the Committee in
administering the Plan shall be final, conclusive and binding on all Persons, including the
Company, its Subsidiaries, Participants, Persons claiming rights from or through Participants and
shareholders of the Company.

          4.2. Notwithstanding Section 4.1, the Committee may delegate to one or more officers or Board
members the authority to grant Awards to eligible individuals who are not subject to the
requirements of Rule 16b-3 of the Exchange Act or “covered employees” within the meaning of Section
162(m) of the Code and the regulations thereunder.

          4.3. Subject to the provisions of the Plan, the Committee shall have full and final authority
in its discretion to (i) select the Employees, Non-Employee Directors and Consultants who will
receive Awards pursuant to the Plan; (ii) determine the type or types of Awards to be granted to
each Participant; (iii) determine the number of shares of Common Stock to which an Award will
relate, the terms and conditions of any Award granted under the Plan

6

 

(including, but not limited to, restrictions as to vesting, transferability or forfeiture,
exercisability or settlement of an Award and waivers or accelerations thereof, and waivers of or
modifications to Performance Goals relating to an Award, based in each case on such considerations
as the Committee shall determine) and all other matters to be determined in connection with an
Award; (iv) determine the exercise price, base price or purchase price (if any) of an Award; (v)
determine whether, to what extent, and under what circumstances an Award may be cancelled,
forfeited, or surrendered; (vi) determine whether, and to certify that, Performance Goals to which
an Award is subject are satisfied; (vii) correct any defect or supply any omission or reconcile any
inconsistency in the Plan, and adopt, amend and rescind such rules, regulations, guidelines, forms
of agreements and instruments relating to the Plan as it may deem necessary or advisable; (viii)
construe and interpret the Plan; and (ix) make all other determinations as it may deem necessary or
advisable for the administration of the Plan; provided, however, that the Committee shall be
prohibited from effecting a repricing of any outstanding Award without shareholder approval.

     Section 5. Shares of Common Stock Subject to the Plan.

          5.1. Subject to adjustment as provided in Section 8 hereof, the total number of shares of
Common Stock available for Awards under the Plan shall be 1,900,000 (the “Plan Limit”), 475,000 of
which may be issued pursuant to the exercise of Incentive Stock Options. Notwithstanding the
foregoing, Awards covering no more than 633,333 shares of Common Stock may be awarded to any
Participant in any one calendar year. For purposes of determining the number of shares available
for Awards under the Plan, each stock-settled SAR shall count against the Plan Limit based on the
number of shares underlying the exercised portion of such SAR rather than the number of shares
issued in settlement of such SAR. Any shares tendered by a Participant in payment of an exercise
price for an Award or the tax liability with respect to an Award, including shares withheld from
any such Award, shall not be available for future Awards hereunder. Common Stock awarded under the
Plan may be reserved or made available from the Company’s authorized and unissued Common Stock or
from Common Stock reacquired (through open market transactions or otherwise) and held in the
Company’s treasury. Any shares of Common Stock issued by the Company through the assumption or
substitution of outstanding grants from an acquired company shall not reduce the shares of Common
Stock available for Awards under the Plan.

          5.2. If any shares subject to an Award under the Plan are forfeited or such Award otherwise
terminates or is settled for any reason whatsoever without an actual distribution of shares to the
Participant, any shares counted against the number of shares available for issuance pursuant to the
Plan with respect to such Award shall, to the extent of any such forfeiture, settlement, or
termination, again be available for Awards under the Plan; provided, however, that the Committee
may adopt procedures for the counting of shares relating to any Award to ensure appropriate
counting, avoid double counting, provide for adjustments in any case in which the number of shares
actually distributed differs from the number of shares previously counted in connection with such
Award, and if necessary, to comply with applicable law or regulations.

     Section 6. Awards. Awards may be granted on the terms and conditions set forth in
this Section 6. In addition, the Committee may impose on any Award or the settlement or

7

 

exercise thereof, at the date of grant or thereafter, such additional terms and conditions,
not inconsistent with the provisions of the Plan, as the Committee shall determine, including
without limitation terms requiring forfeiture of Awards in the event of the termination of a
Participant’s employment or other relationship with the Company or any Subsidiary; provided,
however, that the Committee shall retain full power to accelerate or waive any such additional term
or condition as it may have previously imposed (provided that, in any case, any such action is
permitted under Code Section 409A and, with respect to an Award intended to satisfy the “qualified
performance-based compensation” exception under Code Section 162(m), does not cause such Award to
fail to satisfy such exception). The right of a Participant to exercise or receive a grant or
settlement of any Award, and the timing thereof, may be subject to such Performance Goals as may be
determined by the Committee. Each Award, and the terms and conditions applicable thereto, shall be
evidenced by an Award Agreement.

          6.1. Options. Options give a Participant the right to purchase a specified number of
shares of Common Stock from the Company for a specified time period at a fixed exercise price, as
provided in the applicable Award Agreement. Options may be either Incentive Stock Options or
Non-Qualified Stock Options; provided that Incentive Stock Options may only be granted to
Employees. The grant of Options shall be subject to the following terms and conditions:

               (a) Exercise Price. The price per share at which Common Stock may be purchased upon exercise
of an Option shall be determined by the Committee and specified in the Award Agreement, but shall
be not less than the Fair Market Value of a share of Common Stock on the date of grant (or 110% of
the Fair Market Value of a share of Common Stock on the date of grant in the case of an Incentive
Stock Option granted to a Ten Percent Shareholder).

               (b) Term of Options. The term of an Option shall be specified in the Award Agreement, but
shall in no event be greater than ten years (or five years in the case of an Incentive Stock Option
granted to a Ten Percent Shareholder).

               (c) Exercise of Option. Each Award Agreement with respect to an Option shall specify the time
or times at which an Option may be exercised in whole or in part and the terms and conditions
applicable thereto, including (i) a vesting schedule which may be based upon the passage of time,
attainment of Performance Goals or a combination thereof, (ii) whether the exercise price for an
Option shall be paid in cash, with shares of Common Stock or with any combination of cash and
shares of Common Stock, (iii) the methods of payment, which may include payment through cashless
and net exercise arrangements, to the extent permitted by applicable law and (iv) the methods by
which, or the time or times at which, Common Stock will be delivered or deemed to be delivered to
Participants upon the exercise of such Option. Payment of the exercise price shall in all events
be made within three days after the date of exercise of an Option. Participants who are subject to
the reporting requirements of Section 16 of the Exchange Act may elect to pay all or a portion of
the exercise price of an Option by directing the Company to withhold shares of Common Stock that
would otherwise be received upon exercise of such Option.

               (d) Termination of Employment or Other Service. Unless otherwise provided in an Award
Agreement or as may be determined by the Committee, upon a

8

 

Participant’s termination of employment or other service with the Company and its
Subsidiaries, the unvested portion of such Participant’s Options shall cease to vest and shall be
forfeited with no further compensation due the Participant and the vested portion of such
Participant’s Options shall remain exercisable by the Participant or the Participant’s beneficiary
or legal representative, as the case may be, for a period of (i) 30 days in the event of a
termination by the Company or a Subsidiary without Cause, (ii) 180 days in the event of a
termination due to death or Disability and (iii) 30 days in the event of the Participant’s
voluntary termination; provided, however, that in no event shall any Option be exercisable after
its stated term has expired. All of a Participant’s Options, whether or not vested, shall be
forfeited immediately upon such Participant’s termination by the Company or a Subsidiary for Cause
with no further compensation due the Participant.

               (e) Incentive Stock Options. Each Participant awarded an Incentive Stock Option under the
Plan shall notify the Company in writing immediately after the date he or she makes a
“disqualifying disposition” (as defined in Section 421(b) of the Code) of any shares of Common
Stock acquired pursuant to the exercise of such Incentive Stock Option. The Company may, if
determined by the Committee and in accordance with procedures established by it, retain possession
of any shares acquired pursuant to the exercise of an Incentive Stock Option as agent for the
applicable Participant until the end of any period during which a disqualifying disposition could
occur, subject to complying with any instructions from such Participant as to the sale of such
shares. The aggregate Fair Market Value, determined as of the date of grant, for Awards granted
under the Plan (or any other stock option plan required to be taken into account under Section
422(d) of the Code) that are intended to be Incentive Stock Options which are first exercisable by
the Participant during any calendar year shall not exceed $100,000. To the extent an Award
purporting to be an Incentive Stock Option exceeds the limitation in the previous sentence, the
portion of the Award in excess of such limit shall be a Non-Qualified Option.

          6.2. Stock Appreciation Rights. An SAR shall confer on the Participant a right
to receive, upon exercise thereof, the excess of (i) the Fair Market Value of one share of Common
Stock on the date of exercise over (ii) the grant price of the SAR as determined by the Committee,
but which may never be less than the Fair Market Value of one share of Common Stock on the date of
grant. The grant of SARs shall be subject to the following terms and conditions:

               (a) General. Each Award Agreement with respect to an SAR shall specify the number of SARs
granted, the grant price of the SAR, the time or times at which an SAR may be exercised in whole or
in part (including vesting upon the passage of time, the attainment of Performance Goals, or a
combination thereof), the method of exercise, method of settlement (in cash, Common Stock or a
combination thereof), method by which Common Stock will be delivered or deemed to be delivered to
Participants (if applicable) and any other terms and conditions of any SAR.

               (b) Termination of Employment or Other Service. Unless otherwise provided in an Award
Agreement or as may be determined by the Committee, upon a Participant’s termination of employment
or other service with the Company and its Subsidiaries, the unvested portion of such Participant’s
SARs shall cease to vest and shall be forfeited with no

9

 

further compensation due the Participant and the vested portion of such Participant’s SARs
shall remain exercisable by the Participant or the Participant’s beneficiary or legal
representative, as the case may be, for a period of (i) 30 days in the event of a termination by
the Company or a Subsidiary without Cause, (ii) 180 days in the event of a termination due to death
or Disability and (iii) 30 days in the event of the Participant’s voluntary termination; provided,
however, that in no event shall any SAR be exercisable after its stated term has expired. All of a
Participant’s SARs, whether or not vested, shall be forfeited immediately upon such Participant’s
termination by the Company or a Subsidiary for Cause with no further compensation due the
Participant.

               (c) Term. The term of an SAR shall be specified in the Award Agreement, but shall in no event
be greater than ten years.

          6.3. Restricted Stock. An Award of Restricted Stock is a grant by the Company of a
specified number of shares of Common Stock to the Participant, which shares are subject to
forfeiture upon the happening of specified events during the Restriction Period. An Award of
Restricted Stock shall be subject to the following terms and conditions:

               (a) General. Each Award Agreement with respect to Restricted Stock shall specify the duration
of the Restriction Period, if any, and/or each installment thereof, the conditions under which the
Restricted Stock may be forfeited to the Company, and the amount, if any, the Participant must pay
to receive the Restricted Stock. Such restrictions may include a vesting schedule based upon the
passage of time, the attainment of Performance Goals or a combination thereof.

               (b) Transferability. During the Restriction Period, if any, the transferability of Restricted
Stock shall be prohibited or restricted in the manner and to the extent prescribed in the
applicable Award Agreement. Such restrictions may include, without limitation, rights of repurchase
or first refusal in the Company or provisions subjecting the Restricted Stock to a continuing
substantial risk of forfeiture in the hands of any transferee.

               (c) Shareholder Rights. Unless otherwise provided in the applicable Award Agreement, during
the Restriction Period the Participant shall have all the rights of a shareholder with respect to
Restricted Stock, including, without limitation, the right to receive dividends thereon (whether in
cash or shares of Common Stock) and to vote such shares of Restricted Stock. Dividends shall be
subject to the same restrictions as the underlying Restricted Stock unless otherwise provided by
the Committee (and the Committee may, in its sole discretion, withhold any cash dividends paid on
Restricted Stock until the restrictions applicable to such Restricted Stock have lapsed).

               (d) Termination of Employment or Other Service. Unless otherwise provided in an Award
Agreement or as may be determined by the Committee, upon a Participant’s termination of employment
or other service with the Company and its Subsidiaries for any reason, the unvested portion of each
Award of Restricted Stock held by such Participant shall be forfeited with no further compensation
due the Participant.

          6.4. Restricted Stock Units. Restricted Stock Units are solely a device for the
measurement and determination of the amounts to be paid to a Participant under the Plan.

10

 

Restricted Stock Units do not constitute Common Stock and shall not be treated as (or as
giving rise to) property or as a trust fund of any kind. The right of any Participant in respect
of an Award of Restricted Stock Units shall be no greater than the right of any unsecured general
creditor of the Company. The grant of Restricted Stock Units shall be subject to the
following terms and conditions:

               (a) Restriction Period. Each Award Agreement with respect to Restricted Stock Units shall
specify the duration of the Restriction Period, if any, and/or each installment thereof and the
conditions under which such Award may be forfeited to the Company. Such restrictions may include a
vesting schedule based upon the passage of time, the attainment of Performance Goals or a
combination thereof.

               (b) Termination of Employment or Other Service. Unless otherwise provided in an Award
Agreement or as may be determined by the Committee, upon a Participant’s termination of employment
or other service with the Company and its Subsidiaries for any reason, the unvested portion of each
Award of Restricted Stock Units credited to such Participant shall be forfeited with no
compensation due the Participant.

               (c) Settlement. Unless otherwise provided in an Award Agreement, subject to the Participant’s
continued employment or other service with the Company or a Subsidiary from the date of grant
through the expiration of the Restriction Period (or applicable portion thereof), the vested
portion of an Award of Restricted Stock Units shall be settled within 30 days after the expiration
of the Restriction Period (or applicable portion thereof).

               (d) Shareholder Rights. Nothing contained in the Plan shall be construed to give any
Participant rights as a shareholder with respect to an Award of Restricted Stock Units (including,
without limitation, any voting, dividend or derivative or other similar rights). Notwithstanding
the foregoing, the Committee may provide in an Award Agreement that amounts equal to any dividends
declared during the Restriction Period on the shares of Common Stock represented by an Award of
Restricted Stock Units will be credited to the Participant’s account and deemed to be reinvested in
additional Restricted Stock Units, such additional Restricted Stock Units to be subject to the same
forfeiture restrictions as the Restricted Stock Units to which they relate.

          6.5. Other Stock-Based Awards. The Committee is authorized, subject to limitations
under applicable law, to grant to Participants any type of Award (in addition to those Awards
provided in Sections 6.1, 6.2, 6.3 or 6.4 hereof) that is payable in, or valued in whole or in part
by reference to, shares of Common Stock, and that is deemed by the Committee to be consistent with
the purposes of the Plan.

     Section 7. Change in Control. Notwithstanding any provision in the Plan to the
contrary, upon the occurrence of a Change in Control, the Board, in its sole discretion, may take
one or more of the following actions with respect to any Awards that are outstanding immediately
prior to such Change in Control: (a) accelerate the vesting and, if applicable, exercisability of
all outstanding Awards such that all outstanding Awards are fully vested and, if applicable,
exercisable (effective immediately prior to such Change in Control); (b) cancel outstanding Options
or SARs in exchange for a cash payment in an amount equal to the excess, if

11

 

any, of the Fair Market Value of the Common Stock underlying the unexercised portion of the
Option or SAR as of the date of the Change in Control over the exercise price or grant price, as
the case may be, of such portion, provided that any Option or SAR with an exercise price or grant
price, as the case may be, that equals or exceeds the Fair Market Value of the Common Stock on the
date of such Change in Control shall be cancelled with no payment due the Participant; (c)
terminate Options or SARs, effective immediately prior to the Change in Control, provided that the
Company provides the Participant an opportunity to exercise such Award within a specified period
following the Participant’s receipt of a written notice of such Change in Control and the Company’s
intention to terminate such Awards, effective immediately prior to such Change in Control; (d)
require the successor corporation (or its parent), following a Change in Control, to assume
outstanding Awards and/or to substitute such Awards with awards involving the common stock of such
successor corporation (or its parent) on terms and conditions necessary to preserve the rights of
Participants with respect to such Awards; or (e) take such other actions as the Board deems
appropriate to preserve the rights of Participants with respect to their Awards. The judgment of
the Board with respect to any matter referred to in this Section shall be conclusive and binding
upon each Participant without the need for any amendment to the Plan.

     Section 8. Adjustments upon Changes in Capitalization.

          8.1. In the event that the Committee shall determine that any stock dividend,
recapitalization, forward split or reverse split, reorganization, merger, consolidation, spin-off,
combination, repurchase or share exchange, extraordinary or unusual cash distribution or other
similar corporate transaction or event, affects the Common Stock such that an adjustment is
appropriate in order to prevent dilution or enlargement of the rights of Participants under the
Plan, then the Committee shall proportionately and equitably adjust any or all of (i) the number
and kind of shares of Common Stock which may thereafter be issued in connection with Awards, (ii)
the number and kind of shares of Common Stock issuable in respect of outstanding Awards, (iii) the
aggregate number and kind of shares of Common Stock available under the Plan, (iv) the limits
described in Section 5 of the Plan and (v) the exercise price or grant price relating to any Award
or, if deemed appropriate, make provision for a cash payment with respect to any outstanding Award;
provided, however, in each case, that each adjustment shall be made in a manner that does not
violate Code Section 409A and the regulations thereunder to the extent applicable.

          8.2. In addition, the Committee is authorized to make adjustments in the terms and conditions
of, and the criteria included in, Awards, including any Performance Goals, in recognition of
unusual or nonrecurring events (including, without limitation, events described in Section 8.1)
affecting the Company or any Subsidiary, or in response to changes in applicable laws, regulations,
or accounting principles. Notwithstanding the foregoing, all adjustments shall be made in a manner
that does not violate Code Section 409A and the regulations thereunder to the extent applicable.

     Section 9. Termination and Amendment.

          9.1. Changes to the Plan and Awards. The Board may amend, alter, suspend,
discontinue, or terminate the Plan without the consent of the Company’s shareholders or

12

 

Participants, except that any such amendment, alteration, suspension, discontinuation, or
termination shall be subject to the approval of the Company’s shareholders if (i) such action would
increase the number of shares subject to the Plan, (ii) such action would decrease the price at
which Awards may be granted, or (iii) such shareholder approval is required by any applicable
federal, state or foreign law or regulation or the rules of any stock exchange or automated
quotation system on which the Common Stock may then be listed or quoted, and the Board may
otherwise, in its discretion, determine to submit such other changes to the Plan to the Company’s
shareholders for approval; provided, however, that without the consent of an affected Participant,
no amendment, alteration, suspension, discontinuation, or termination of the Plan may materially
and adversely affect the rights of such Participant under any outstanding Award unless such
modification is necessary to ensure a deduction under Section 162(m) of the Code or to avoid the
additional tax described in Section 409A of the Code.

          9.2. The Committee may waive any conditions or rights under, or amend, alter, suspend,
discontinue, or terminate, any Award theretofore granted and any Award Agreement relating thereto;
provided, however, that without the consent of an affected Participant, no such amendment,
alteration, suspension, discontinuation, or termination of any Award may materially and adversely
affect the rights of such Participant under such Award.

          9.3. Notwithstanding anything in this Section to the contrary, any Performance Goal applicable
to an Award shall not be deemed a fixed contractual term, but shall remain subject to adjustment by
the Committee, in its discretion at any time in view of the Committee’s assessment of the Company’s
strategy, performance of comparable companies, and other circumstances, except to the extent that
any such adjustment to a performance condition would adversely affect the status of an Award
intended to satisfy the “qualified performance-based compensation” exception under Section 162(m)
of the Code and the regulations thereunder.

          9.4. Notwithstanding anything in the Plan or an Award Agreement to the contrary, no Award may
be repriced, replaced or regranted through cancellation without the approval of the shareholders of
the Company, provided that nothing herein shall prevent the Committee from taking any action
provided for in Section 8.

     Section 10. No Right to Award, Employment or Service. No Employee, Consultant or
Non-Employee Director shall have any claim to be granted any Award under the Plan, and there is no
obligation that the terms of Awards be uniform or consistent among Participants. Neither the Plan
nor any action taken hereunder shall be construed as giving any Participant any right to be
retained in the employ or service of the Company or any Subsidiary. For purposes of this Plan, a
transfer of employment or service between the Company and its Subsidiaries shall not be deemed a
termination of employment or service; provided, however, that individuals employed by, or otherwise
providing services to, an entity that ceases to be a Subsidiary shall be deemed to have incurred a
termination of employment or service, as the case may be, as of the date such entity ceases to be a
Subsidiary unless such individual becomes an employee of, or service provider to, the Company or
another Subsidiary as of the date of such cessation.

     Section 11. Taxes. Each Participant must make appropriate arrangement for the payment
of any taxes relating to an Award granted hereunder. The Company or any Subsidiary is authorized
to withhold from any payment relating to an Award under the Plan, including from

13

 

a distribution of Common Stock or any payroll or other payment to a Participant, amounts of
withholding and other taxes due in connection with any transaction involving an Award, and to take
such other action as the Committee may deem advisable to enable the Company and Participants to
satisfy obligations for the payment of withholding taxes and other tax obligations relating to any
Award. This authority shall include the ability to withhold or receive Common Stock or other
property and to make cash payments in respect thereof in satisfaction of a Participant’s tax
obligations. Participants who are subject to the reporting requirements of Section 16 of the
Exchange Act may elect to direct the Company to withhold shares of Common Stock that would
otherwise be received upon the vesting, settlement or exercise of an Award to satisfy the
withholding taxes applicable to such Award. Withholding of taxes in the form of shares of Common
Stock with respect to an Award shall not occur at a rate that exceeds the minimum required
statutory federal and state withholding rates.

     Section 12. Limits on Transferability; Beneficiaries. No Award or other right or
interest of a Participant under the Plan shall be pledged, encumbered, or hypothecated to, or in
favor of, or subject to any lien, obligation, or liability of such Participant to, any party, other
than the Company or any Subsidiary, or assigned or transferred by such Participant otherwise than
by will or the laws of descent and distribution, and such Awards and rights shall be exercisable
during the lifetime of the Participant only by the Participant or his or her guardian or legal
representative. Notwithstanding the foregoing, the Committee may, in its discretion, provide that
Awards (other than Incentive Stock Options) or other rights or interests of a Participant granted
pursuant to the Plan be transferable, without consideration, to immediate family members (i.e.,
children, grandchildren or spouse), to trusts for the benefit of such immediate family members and
to partnerships in which such family members are the only partners. The Committee may attach to
such transferability feature such terms and conditions as it deems advisable. In addition, a
Participant may, in the manner established by the Committee, designate a beneficiary (which may be
a natural person or a trust) to exercise the rights of the Participant, and to receive any
distribution, with respect to any Award upon the death of the Participant. A beneficiary,
guardian, legal representative or other Person claiming any rights under the Plan from or through
any Participant shall be subject to all terms and conditions of the Plan and any Award Agreement
applicable to such Participant, except as otherwise determined by the Committee, and to any
additional restrictions deemed necessary or appropriate by the Committee.

     Section 13. Securities Law Requirements.

          13.1. No shares of Common Stock may be issued hereunder if the Company shall at any time
determine that to do so would (i) violate the listing requirements of an applicable securities
exchange, or adversely affect the registration or qualification of the Company’s Common Stock under
any state or federal law, or (ii) require the consent or approval of any regulatory body or the
satisfaction of withholding tax or other withholding liabilities. In any of the events referred to
in clause (i) or clause (ii) above, the issuance of such shares shall be suspended and shall not be
effective unless and until such withholding, listing, registration, qualifications or approval
shall have been effected or obtained free of any conditions not acceptable to the Company in its
sole discretion, notwithstanding any termination of any Award or any portion of any Award during
the period when issuance has been suspended.

14

 

          13.2. The Committee may require, as a condition to the issuance of shares hereunder,
representations, warranties and agreements to the effect that such shares are being purchased or
acquired by the Participant for investment only and without any present intention to sell or
otherwise distribute such shares and that the Participant will not dispose of such shares in
transactions which, in the opinion of counsel to the Company, would violate the registration
provisions of the Securities Act, and the rules and regulations thereunder.

     Section 14. Code Section 409A. The Plan and all Awards are intended to comply with,
or be exempt from, Code Section 409A and all regulations, guidance, compliance programs and other
interpretative authority thereunder, and shall be interpreted in a manner consistent therewith.
Notwithstanding anything contained herein to the contrary, in the event any Award is subject to
Code Section 409A, the Committee may, in its sole discretion and without a Participant’s prior
consent, amend the Plan and/or Awards, adopt policies and procedures, or take any other actions as
deemed appropriate by the Committee to (i) exempt the Plan and/or any Award from the application of
Code Section 409A, (ii) preserve the intended tax treatment of any such Award or (iii) comply with
the requirements of Code Section 409A. In the event that a Participant is a “specified employee”
within the meaning of Code Section 409A, and a payment or benefit provided for under the Plan would
be subject to additional tax under Code Section 409A if such payment or benefit is paid within six
(6) months after such Participant’s separation from service (within the meaning of Code Section
409A), then such payment or benefit shall not be paid (or commence) during the six (6) month period
immediately following such Participant’s separation from service except as provided in the
immediately following sentence. In such an event, any payments or benefits that would otherwise
have been made or provided during such six (6) month period and which would have incurred such
additional tax under Code Section 409A shall instead be paid to the Participant in a lump-sum cash
payment, without interest, on the earlier of (i) the first business day of the seventh month
following such Participant’s separation from service or (ii) the tenth business day following such
Participant’s death.

     Section 15. Termination. Unless earlier terminated, the Plan shall terminate on the
10th anniversary of its approval by the Board, and no Awards under the Plan shall
thereafter be granted.

     Section 16. Fractional Shares. The Company will not be required to issue any
fractional shares of Common Stock pursuant to the Plan. The Committee may provide for the
elimination of fractions and settlement of such fractional shares of Common Stock in cash.

     Section 17. Discretion. In exercising, or declining to exercise, any grant of authority or
discretion hereunder, the Committee may consider or ignore such factors or circumstances and may
accord such weight to such factors and circumstances as the Committee alone and in its sole
judgment deems appropriate and without regard to the effect such exercise, or declining to exercise
such grant of authority or discretion, would have upon the affected Participant, any other
Participant, any Employee, Consultant or Non-Employee Director, the Company, any Subsidiary, any
Affiliate of the Company, any shareholder or any other Person.

     Section 18. Governing Law. The validity and construction of the Plan and any Award
Agreements entered into thereunder shall be construed and enforced in accordance with the laws of
the State of New York, but without giving effect to the conflict of laws principles thereof.

15

 

     Section 19. Effective Date. The Plan shall become effective upon the Effective Date,
and no Award shall become exercisable, realizable or vested prior to the Effective Date.

* * * * *

IN WITNESS WHEREOF, the Company has caused the Plan to be executed as of the date set forth below.

	 	 	 	 	 
	 	BRAVO BRIO RESTAURANT GROUP, INC.

 	 
	 	By:  	/s/ James J. O’Connor
 	 
	 	 	Name:  	James J. O’Connor 	 
	 	 	Title:  	Chief Financial Officer

 	 
	 	Date: 	October 20, 2010 	 	  

16exv10w12

Exhibit 10.12

Bravo Brio Restaurant Group, Inc. Foodservice Distribution Agreement

Schedule

	 	 	 

	DMA:

	 	Distribution Market Advantage, Inc., 1515 Woodfield Rd.,
Schaumburg, IL 60173. Fax: 847-413-0089. Email: bob.sala@dmasupport.com.
	 
	 	 
	Distributors:

	 	Ben E. Keith Company, 7600 Will Rodgers Blvd, Ft. Worth, TX,
76140. Fax: 817-759-6876 Email: cslewis@benekeith.com
	 
	 	 
	 

	 	Gordon Food Service, Inc., 333 50th St. SW Grand Rapids, MI 49501.
Fax: 616-717-7600 Email: jphillips@gfs.com.
	 
	 	 
	Customer:

	 	BRAVO | BRIO Restaurant Group

777 Goodale Boulevard | Suite #100

Columbus, OH 43212    |www.BBRG.com

Jack Odachowski

VP of Purchasing

Phone: (614) 340-9418 | Fax: (440) 378-5953

JOdachowski@BBRG.com
	 
	 	 
	Restaurant Concepts:

	 	Bravo, Brio, Bon Vie
	 
	 	 
	Units:

	 	See attached exhibit entitled Units under Bravo
Brio Restaurant Group, Inc, Foodservice

Distribution Agreement
	 
	 	 
	Products:

	 	Selling Mark-up                 [ * * * ]%
	 

	 	Agency Priced Products     [ * * * ]
	 
	 	 
	 

	 	Pepsi and Dr. Pepper Products to be added to the program by May 1,
2011
	 
	 	 
	 

	 	Should the Pepsi and Dr. Pepper products not become a part of the
program by May 1, 2011 than the selling markup will become [ * * * ]%
	 
	 	 
	Diesel Fuel
Adjustment
Per Case:

	 	Diesel Fuel Cost per gallon                    Surcharge per case
	 
	 	 
	 

	 	None if the national average of Ultra Low Sulfur Diesel fuel is
between $[ * * * ] and $[ * * * ] per gallon
	 
	 	 
	 

	 	$[ * * * ] per case credit for each $[ * * * ] (or part of $[ * * * ])
that diesel fuel cost is less than $[ * * * ] per gallon.
	 

	 	$[ * * * ] per case surcharge for each $[ * * * ] (or part of $[ * * * ])
that diesel fuel cost exceeds $[ * * * ] per gallon
	 
	 	 
	 

	 	No diesel fuel surcharge will be applied from the first [ * * * ]
days of the program.
	 
	 	 
	Growth Incentive

	 	[ * * * ]% reduction in the selling markup when BBRG sales reach $[ * * * ]
	 

	 	An additional [ * * * ]% reduction in the selling markup when BBRG
sales reach $[ * * * ]

 

			
	[ * * * ]	 	Confidential treatment requested.

-1-

 

	 	 	 

	 

	 	The review period will be the one year anniversary of the Term.
	 
	 	 
	New Unit Opening
Incentive:

	 	[ * * * ]% of purchases by a new unit for
the first 60 days of operation
	 
	 	 
	Quick Pay Incentive:

	 	[ * * * ]% for payment in 10 days on an EFT
basis for units serviced by Gordon Food
Service. None for Ben E. Keith
	 
	 	 
	Annual Conference / Marketing
Support:

	 	$[ * * * ] per Unit with units serviced as
of June 30 and payable by July 31 of each
year
	 
	 	 
	Date of Agreement:

	 	February 1, 2011

			
	Term:	 	February 1, 2011 — January 31, 2014 at 5 p.m. Chicago time. The Term will
automatically renew for 2 successive one-year periods thereafter, unless you
or DMA give notice of non-renewal to the other at least 90 days prior to the
end of the Term specified in the Schedule or any successive one-year period.

	 	 	 

	Payment Terms:

	 	[ * * * ] days

Customer Representations:

	 	 	 	 	 
	Minimum Percentage of Orders Placed With e-Advantage®:

	 	100 %
	 
	 	 	 	 
	Maximum Deliveries Per Unit Per Week:

	 	2 per week

	(Some high volume units that BBRG identifies to receive an additional delivery by mutual
consent)
	 	 	 	 
	 
	 	 	 	 
	Minimum Average Delivery in Dollars:

	 	Bravo $[ * * * ]

	 

	 	Brio $[ * * * ]

	 

	 	Bon Vie $[ * * * ]

	 
	 	 	 	 
	Current Number of Proprietary Product Items:

	 	 	265	 
	 
	 	 	 	 
	Maximum Number of Proprietary Product Items

	 	 	265	 
	 
	 	 	 	 
	Maximum Number of Supplier Contracted Product Items:

	 	180 items

	 
	 	 	 	 
	Maximum Number of Proprietary Products with no Movement Requirements

	 	 	30	 
	 
	 	 	 	 
	Minimum Proprietary Product Inventory Turns Per Year

	 	12 annual turns

	 
	 	 	 	 
	Maximum Number of Slow/Dead Proprietary Product Items

	 	15 items

	 
	 	 	 	 
	Maximum Cubic Feet Per Case:

	 	3.0 cubic feet

	 
	 	 	 	 
	Maximum Average Cu. Ft. Per Case

	 	3.0 cubic feet

	 
	 	 	 	 
	Minimum Average Cost per Case:

	 	$[ * * * ]
	 
	 	 	 	 
	Maximum Weight Per Case:

	 	50 pounds

	 
	 	 	 	 
	Number of Distribution Centers at Commencement Date:

	 	[ * * * ] distribution centers

	 
	 	 	 	 
	Number of Units at Commencement Date:

	 	[ * * * ] Units

 

			
	[ * * * ]	 	Confidential treatment requested.

-2-

 

	 	 	 	 	 
	Maximum Average Distribution Center Spoke Miles (Average

distance of all units serviced from a Distribution Center):

	 	[ * * * ] miles

Maximum Geographic Coverage Area:

Continental United States of America. [ * * * ]

 

			
	[ * * * ]	 	Confidential treatment requested.

-3-

 

Table of Contents

	 	 	 	 	 

	1.

	 	Primary Distributors
	 	4
	2.

	 	Term of Agreement
	 	4
	3.

	 	Units
	 	5
	4.

	 	Account Management
	 	5
	5.

	 	Usage Reports and Data
	 	5
	6.

	 	Ordering Procedures
	 	6
	7.

	 	Procedures Manuals
	 	6
	8.

	 	Deliveries
	 	6
	9.

	 	Pricing
	 	7
	10.

	 	Supplier Contracted Cost
	 	8
	11.

	 	Incentives
	 	8
	12.

	 	Adjustments
	 	9
	13.

	 	Proprietary Products
	 	9
	14.

	 	Invoicing and Payment Terms
	 	10
	15.

	 	Customer Representations and Other Critical Criteria
	 	11
	16.

	 	Price Audit
	 	11
	17.

	 	Price Verification
	 	12
	18.

	 	Credit and Collection
	 	12
	19.

	 	Termination
	 	13
	20.

	 	Warranties
	 	14
	21.

	 	Indemnification and Claim Limitations
	 	14
	22.

	 	Confidentiality
	 	15
	23.

	 	Distributor Liability
	 	16
	24.

	 	Insurance
	 	16
	25.

	 	Recalls, Holds, Inspections, and Product Withdrawals	 	16
	26.

	 	Annual Third Party Distribution Center Inspection	 	17
	27.

	 	Force Majeure
	 	17
	28.

	 	Contract Interpretation
	 	17
	29.

	 	General
	 	17

DMA and Distributors (“we” or “us”) agree to furnish foodservice distribution of the Products and
related services to Customer (“you”) for the Restaurant Concepts located at the Units during the
Term of this Agreement as follows. Capitalized terms are defined either in the Schedule or in the
section where first used. Products is meant in the broad context of any Products (proprietary,
contracted, stock) that we sell to BBRG

	1.	 	Primary Distributors.

	 	1.1.	 	We accept your appointment as your primary distributor for the Restaurant Concepts
operated at the Units. We will sell and you will purchase at least 80% (by selling Price)
of your requirements for the Products at the Units from us during each calendar quarter of
the Term.
	 
	 	1.2.	 	You acknowledge that DMA is solely the marketing and coordination organization for the
Distributors, and that the Distributors, and not DMA, will sell and deliver the Products to
you. Accordingly, you acknowledge that all of our rights and obligations under this
Agreement are rights and obligations of the Distributors, and not DMA, unless specified
otherwise.

	2.	 	Term of Agreement. Our obligation to furnish foodservice distribution of the Products and
related services will be in effect for the Term specified in the Schedule. The Term will
automatically renew for successive one-year periods thereafter, unless you or DMA give notice
of non-renewal to the other at least 90 days prior to the end of the Term specified in the
Schedule or any successive one-year period.

 

			
	[ * * * ]	 	Confidential treatment requested.

-4-

 

	3.	 	Units.

	 	3.1.	 	You have the right to add Units within our then current distribution service areas by
notice to us. DMA will furnish you with a description or map of each Distributor’s service
area at the commencement of the Term of this Agreement, and thereafter upon your request.
	 
	 	3.2.	 	You have the right to request us to add Units outside of our then current distribution
service areas. Upon your request, DMA will use commercially reasonable efforts to solicit
a distributor to service the outside Units from among the Distributors, other DMA
distributors not a party to this Agreement, or other distributors in the area.
	 
	 	3.3.	 	Any of the Units for which you are not financially responsible (including franchisees
or members of your group purchasing organization) will be required to sign an Acceptance of
this Agreement in the form attached as an exhibit, prior to making purchases under this
Agreement. Credit terms offered to those Units will be independently determined by the
Distributors serving them.
	 
	 	3.4.	 	If you have Units for which you are not financially responsible (including franchisees
or members of your group purchasing organization), you have the right to direct us to cease
distributing Products under this Agreement to any of those Units (as you specify) or
otherwise direct us with regard to distribution services under this Agreement to those
Units. You indemnify us for any loss, damage, or expense (including reasonable attorneys’
fees) arising from or related to: (1) ceasing distribution to any Units under this
Agreement at your direction; or (2) any other action or inaction taken by us under this
Agreement at your direction or otherwise related to the franchise or other relationship you
have to any Unit. The foregoing indemnification obligations shall survive the termination
of the Term or expiration of this Agreement.
	 
	 	3.5.	 	You represent and warrant that (1) each Unit for which you are not financially
responsible (including franchisees or members of your group purchasing organization) has,
by contract, appointed you as its purchasing agent, (2) you have the authority, as
purchasing agent, to negotiate all terms, including payment provisions, of purchasing
arrangements on behalf of each such Unit and to enter into agreements binding upon such
Units, and (3) you agree, as agent for and on behalf of each such Unit, to the terms of
this Agreement. Each such Unit shall have your rights and your obligations under this
Agreement with respect to the Products ordered by such Unit.

	4.	 	Account Management.

	 	4.1.	 	DMA will serve as the central contact for the administration of this Agreement.
	 
	 	4.2.	 	DMA will appoint an Account Executive as your single contact to manage this program.
Sales professionals at each of our distribution centers will be responsible to the DMA
Account Executive for the purposes of this program. DMA will also appoint a National
Account Coordinator to expedite communications within the program.
	 
	 	4.3.	 	Each Distributor will assign an Account Executive and Customer Service Representatives
to each Unit, and it will be their responsibility to maintain contact with the Unit with
regard to service levels.
	 
	 	4.4.	 	DMA will coordinate the implementation and maintenance of this program between the
Distributors and you, including development of a transition plan, assignment and
reassignment of Distributors and distribution centers to your Units, program planning and
meetings, development of order guides, development of procedures manuals for the Units,
implementation of Supplier contracts for contracted Products, and review of service levels,
inventory management, and problem resolution between our distribution centers and you.
	 
	 	4.5.	 	DMA will serve as the “clearing house” for program communications such as Product
requirements, Unit changes, new Product rollouts, inventory issues, Product code changes,
and any other issues requiring system wide communications.
	 
	 	4.6.	 	DMA will schedule periodic business review meetings to review performance against your
goals and requirements, and the status of the Customer Representations described in the
Schedule.

	5.	 	Usage Reports and Data.

	 	5.1.	 	You will be furnished at no additional charge with our standard usage reports generated
by e-Advantage®, our web based order entry and reporting system. DMA will make customized
reports available to the extent practicable, but such reports will be at specified
additional cost to you.
	 
	 	5.2.	 	Upon your request, DMA will provide Information to a third party you specify for the
purpose of information analysis, order placement or processing, or supplier rebate
application. Information means usage reports, data, and other information regarding this
program provided by DMA to you or the third party. The Information will be made available
in our standard formats. All Information we send to the third party is for your sole use.
Selling,

 

			
	[ * * * ]	 	Confidential treatment requested.

-5-

 

utilizing, or disclosing the Information to anyone other than you and the third party is
prohibited. Prior to providing any Information to the third party, the third party will sign
a Confidentiality Agreement, in a form reasonably requested by DMA.

	 	5.3.	 	All Information DMA and the Distributors provide to you is owned by and is the property
of DMA and the Distributors.
	 
	 	5.4.	 	DMA will use commercially reasonable efforts to collect and process Information in an
accurate manner and will correct any errors, omissions, or defects in the Information
within 30 days after notice of the error, omission, or defect from you. The correction
methods and procedures will be determined by DMA, in its sole discretion. However, neither
DMA nor the Distributors are liable for any loss, damage, or expense arising from or
related to: (1) loss or corruption of data; (2) errors in data mapping or data input; (3)
errors, omissions, or defects in the Information not described in a notice from you; or (4)
any action or failure to take action by you in reliance on the Information.

	6.	 	Ordering Procedures.

	 	6.1.	 	In order to permit us to capture efficiencies in the supply chain for you, you agree
that each of your Units will place orders through e-Advantage®. A standardized order entry
format approved by you will be implemented across all our distribution centers.
	 
	 	6.2.	 	Order guides will be categorized utilizing your chart of accounts.
	 
	 	6.3.	 	We agree to work together with you to develop a process to maintain, modify and update
order guides

	7.	 	Procedures Manuals.

	 	7.1.	 	Each Distributor will supply you and each Unit the Distributor serves with a detailed
procedures manual. The procedures manual will cover key contacts at the distribution
center that service the Unit, the e-Advantage® system, and the Distributor’s procedures for
ordering, delivery schedules, delivery procedures, key drops, receiving, credit memos,
pick-ups, Product returns, recalls, etc.
	 
	 	7.2.	 	The procedures manuals will establish the course of performance, course of dealing, and
usage of trade between you and us. Each procedures manual will be updated any time a
change in procedures is made.

	8.	 	Deliveries.

	 	8.1.	 	We will make deliveries to your Units at the frequency specified in the Schedule,
unless we specify otherwise (with your approval) at time of order.
	 
	 	8.2.	 	The delivery schedules prepared by each Distributor will take your needs and
preferences into account. The delivery schedules may be modified from time to time by us,
with reasonable notice to the affected Units and approved by the BBRG Corporate Office.
	 
	 	8.3.	 	You will attain the Minimum Average Delivery in Dollars specified in the Schedule,
calculated as the average of all Units and measured by calendar quarter.
	 
	 	8.4.	 	We agree to provide additional deliveries to any Unit in excess of the Maximum
Deliveries Per Unit Per Week set forth in the Schedule if such Unit achieves the Minimum
Average Delivery in Dollars specified in the Schedule for all deliveries during such week.
	 
	 	8.5.	 	We will use commercially reasonable efforts to attain 99% (by case) order fill rate
within one business day of order with either the Product you ordered or a substitute
approved by your authorized representative, subject to the Force Majeure section. Order
fill rate will be calculated as the average of all Units and measured by calendar quarter.
	 
	 	8.6.	 	Each Unit must provide us with notice of any delivery of non-conforming Products, or
shortage, loss, or damage of Products, upon receipt of the Products and before our driver
leaves the Unit (except for key drop deliveries).
	 
	 	8.7.	 	If a Distributor makes a key drop delivery to a Unit, the Unit will be conclusively
deemed to have received and accepted the type and quantity of Products shown on the
Distributor’s invoice or delivery list left with the Products (even though the invoice or
list was not signed by the Unit), unless the Unit gives the Distributor notice of
non-conforming Products, or shortage, loss, or damage, by the time specified in the
Distributor’s procedures manual. A key drop delivery means a delivery made by a
Distributor to a Unit when none of the Unit’s employees in charge of receiving is present.
	 
	 	8.8.	 	If no notice of non-conforming Products, or shortage, loss, or damage of Products is
given by the times specified in this Agreement, you waive any right to assert such matters.

 

			
	[ * * * ]	 	Confidential treatment requested.

-6-

 

	 	8.9.	 	Units will need to notify their distributor of nonconforming Products or damage that
can not readily be seen at the time of delivery (hidden damage) within twenty-four (24)
hours.
	 
	 	8.10.	 	If there is a shortage of Products at any distribution center, we will notify you, and
we reserve the right to allocate non proprietary Products distributed by us among all of
our customers.

	9.	 	Pricing.

	 	9.1.	 	Pricing Mechanisms. The following pricing mechanisms (“Pricing Mechanisms”) shall
apply to determine the Price of the Products.

	 	9.1.1.	 	Pricing Based upon a Mark-Up Percentage. The Price of the Products is our Cost, as
defined below, plus the Mark-Up specified in the Schedule. If a Product sold is not
listed on the Schedule, the Mark-Up for it will be provided to you by the selling
Distributor at time of order.

	 	9.1.2.1.	 	For example, the Price for a Product with a [ * * * ]% Mark-Up would be
calculated as Cost multiplied by [ * * * ]. A Product with a $[  * * *  ] Cost would
have a Price of $[  * * *  ] ($[  * * *  ] x [  * * *  ] = $[  * * *  ]).

	 	9.1.3.	 	Agency billing programs, including Coca-Cola, Pepsi Cola, and Ecolab, provide for the
Distributor to receive agency payments directly from the manufacturer or supplier
(“Supplier”) as compensation for distribution services. These Products will be sold to
you at the price that you have negotiated with the Suppliers without any additional
charge. We will pass the quick payment discount for Products sold under an Agency
billing program to you provided that you pay us within the terms specified in the
Agency billing program. Currently this pertains to Coca-Cola and Pepsi Cola and
payment needs to be made in 14 days.

	 	9.2.	 	To simplify pricing, receiving, and inventory valuation, we round all Prices with
calculated penny fractions to the next highest penny per unit of sale.
	 
	 	9.3.	 	The minimum dollar Mark-up per case or per split case is $[  * * *  ]
	 
	 	9.4.	 	In areas where dairy pricing is controlled by the state dairy advisory board, including
Colorado, California, and Nevada, dairy Products will be sold at the posted pricing..
	 
	 	9.5.	 	Cost is defined as our invoice cost, plus Applicable Freight, less any Supplier’s
promotional allowances reflected on the Supplier’s invoice and designated for the end user.
“Applicable Freight” means a freight charge for delivering Products to the Distributor.
Applicable Freight charges may include common or contract carrier charges by the Supplier
or a third party and charges such as fuel surcharges, cross-dock charges, unloading and
restacking charges, container charges, air freight charges, assessorial costs,
redistribution charges, and other similar charges not included in the Supplier’s invoice
cost that are required to bring Products into the Distributor’s distribution center.
	 
	 	9.6.	 	Cost is not reduced by cash discounts for prompt payment. Cost is also not reduced for
payments which are earned, such as performance-based incentives, or fees we receive for
marketing, freight management, warehousing, distribution, or quality assurance services we
provide to our Suppliers.
	 
	 	9.7.	 	Cost for freight we arrange will not exceed the rates established by recognized common
carriers. Freight for transfers between a Distributor’s distribution centers (or from one
Distributor to another) necessary to provide Products to your Units will be included in
Cost.
	 
	 	9.8.	 	Costs for Products are recalculated with the following frequencies:

	 	9.8.1.	 	Time of sale pricing will be used for price sensitive Products with volatile
fluctuations in pricing (including produce and fresh seafood).
	 
	 	9.8.2.	 	Weekly pricing will be used for commodity Products which reflect declines and
advances in Cost on a regular basis (including most protein Products).
	 
	 	9.8.3.	 	Monthly pricing will be used for Products with a fairly stable pricing for extended
periods (including most canned Products).

	 	9.9.	 	Adjustments to Product Prices will follow general market declines and advances.
Variances can occur to the invoiced Price due to starting and ending dates of contract
pricing, as described in the Supplier Contracted Cost section. If there is a major (more
than 10%) increase in the Cost of any Product during a pricing period, we have the right to
make an immediate adjustment in the Cost of the Product, effective upon notice to you.
	 
	 	9.10.	 	Pricing is based on full cases. Due to the added costs associated with the handling
of split cases, a split case surcharge will be added to the unit of sale as follow: Unit
Cost plus the Mark-up Percentage in the Schedule plus a handling fee of $[  * * *  ]. For
example, if a full case is 40 lbs. (4/10 lbs).and the full case cost is $[  * * *  ] and we
are selling you 1 10lb., the Sell Price would be $[  * * *  ] ($[  * * *  ]/4 = $[  * * *  ] @ [
 * * *  ]% = $[  * * *  ] + $[  * * *  ]).

 

			
	[ * * * ]	 	Confidential treatment requested.

-7-

 

	 	9.11.	 	Prices do not include taxes or other governmental charges imposed on the Products. We
will invoice you for any taxes or charges together with penalties and expenses, if any. If
applicable, you will provide us with a tax exemption certificate acceptable to the taxing
authority.
	 
	 	9.12.	 	If you seek to introduce any outside parties into your relationship with us, such as
purchasing consultants, technology providers, back office systems providers, third-party
logistics providers, or any other third party, and as a result, we experience a negative
economic impact on our earnings from this program, such as increased costs or loss of
revenue, then we have the right, upon 30 days prior notice to you, to adjust the Pricing
Mechanisms in a reasonable manner to eliminate the negative economic impact, beginning at
the end of the 30 day period. The notice shall include a description of the negative
economic impact and the adjustment to the Pricing Mechanisms, all in reasonable detail.

	10.	 	Supplier Contracted Cost

	 	10.1.	 	You have the right to negotiate your Cost of a Product directly with the Product’s
Supplier for up to the Maximum Number of Supplier Contracted Product Items specified in the
Schedule. Each separate SKU counts as a separate item. Supplier agreements include
agreements establishing the guaranteed Cost the Supplier will charge us for Products to be
resold to you, and agreements granting Allowances to you. Allowances are off-invoice
allowances, bill-backs, and other special arrangements granted by a Supplier to you.
	 
	 	10.2.	 	The contract Cost you negotiate will be used to calculate the Price of the Product (so
long as we have been notified appropriately), regardless of our Cost.
	 
	 	10.3.	 	We will provide for a Supplier Allowance for a Product by deducting the Allowance
value from the Product’s Cost before the Price of the Product is calculated.
	 
	 	10.4.	 	If a Supplier’s Cost or a Supplier Allowance are premised upon specified payment or
credit terms or specified purchase volumes of Products, the payment and credit terms must
be consistent with industry standards for the Supplier and the specified purchase volumes
must be consistent with your historical or reasonably forecasted purchases of such
Products.
	 
	 	10.5.	 	You must provide us with copies of the agreements you have with Suppliers for the
purchase of Products, and also complete our forms for contracted Cost (forms furnished on
your request). The agreements and forms must be transmitted to us by email or
electronically. If we do not receive the copies and completed forms, we will default to
calculating the Price of the contracted Products using our actual Cost as described in the
Pricing section. You must submit revisions in the contract Cost to us by the
15th of the month to be valid for the next month. If we fail to receive the
revisions by that date, no change in the contract Cost will be made for the next month.
	 
	 	10.6.	 	We are not responsible for inaccuracies, errors, or omissions made by your contracting
Supplier in the billing of the pricing and Allowances, and your sole remedy for any
inaccuracies, errors, or omissions shall be against the Supplier.
	 
	 	10.7.	 	If your contracting Supplier provides both the Product which you specified, and also
an equivalent Product which is branded to a Distributor, that Distributor has the right to
provide its equivalent branded Product to you so long as: (1) you have approved the
equivalent branded Product for purchase; (2) the Supplier agrees that the contracted
pricing can be applied to the equivalent branded Product; and (3) the equivalent branded
Product is stocked by a Distributor servicing any Unit.

	11.	 	Incentives.

	 	11.1.	 	We will pay you a new Unit opening incentive each time you open a Unit to the public
in a new location equal to the percentage specified in the Schedule of purchases made by
the Unit prior to or during the first 60 days of operation. The incentive will be paid
within 60 days after the end of each calendar quarter.

	 	11.1.1.	 	For example, if you open a Unit to the public on May 1 and took a pre-opening order
for training on April 21, the incentive would apply to all purchases from the
pre-opening purchases made on April 21 through June 30

	 	11.2.	 	We will pay you the Quick Payment Incentive listed in the Schedule. This discount
applies only to units serviced by Gordon Food Service and pertains to all units serviced by
Gordon Food Service.
	 
	 	11.3.	 	A purchase is considered made on the date of our invoice for it. Only purchases that
you paid within terms will be counted towards any Incentive. During any period that your
payments are not within the payment terms specified in the Schedule, our obligation to pay
any Incentives then due and owing is permanently cancelled for that period.

 

			
	[ * * * ]	 	Confidential treatment requested.

-8-

 

	 	11.4.	 	We will reduce the selling markup as a growth incentive to you as you achieve the
growth milestones in the Schedule.
	 
	 	11.5.	 	The sales growth milestones will be net of any diesel fuel surcharges.
	 
	 	11.6.	 	A purchase is considered made on the date of our invoice for it.
	 
	 	11.7.	 	Growth will be reviewed on an annual basis after the one year anniversary of the Term.
	 
	 	11.8.	 	There will be a maximum reduction of [ * * * ]% in the selling markup.
	 
	 	11.9.	 	Any adjustment to the selling markup will be made at the beginning of the next month
following the annual review.
	 
	 	11.10.	 	Should the annual review show that your volume declined below a growth milestone target
in Schedule once the selling markup adjustment has been made, it will revert back to the
previous selling markup after the annual review.

	 	11.10.1.1.	 	For example, the first annual review will cover the period of February 1, 2011
through January 31, 2012. If sales during this period were $[ * * * ] the growth
incentive would apply and our selling markup to you for non-Agency product would be
adjusted to [ * * * ]% beginning March 1, 2012. If sales during the following
year’s review (March 1, 2012 to February 28, 2013) declined to $[ * * * ] the
selling markup would revert back to [ * * * ]% effective April 1, 2013.

	 	11.11.	 	We have the right to set off the amount of any Incentives against any amounts you owe us
under this Agreement, including the purchase Price of Products, interest on overdue
payments, and expenses of collection.

	12.	 	Adjustments.

	 	12.1.	 	You acknowledge that the cost of diesel fuel is a critical cost component that is
beyond our control. We will assess a surcharge per case as a separate line item on each
invoice, if the diesel cost is outside designated limits, all as specified in the Schedule.

	 	12.1.1.	 	The diesel cost will be based on the U.S. Average for Retail On-Highway Ultra Low
Sulfur Diesel Price per Gallon for the continental United States as published by the
United States Energy Information Agency (website
http://tonto.eia.doe.gov/oog/info/wohdp/diesel.asp.), or another similar index
reasonably chosen by us. The average of the diesel cost for the first 10 weeks of a
calendar quarter will apply to the next quarter.
	 
	 	12.1.2.	 	For example, a diesel cost of $[ * * * ]per gallon will require a surcharge of $[ *
* * ] per case and a diesel fuel cost of $[ * * * ] would a credit of $[ * * * ] per
case.
	 
	 	12.1.3.	 	No diesel fuel surcharge will be applied for the first [ * * * ] days of the
program.

	13.	 	Proprietary Products.

	 	13.1.	 	We will maintain an inventory of Proprietary Product items up to the number of items
specified in the Schedule. Each separate SKU counts as a separate item.
	 
	 	13.2.	 	Proprietary Products are Products that would not otherwise be brought into the
inventory of a distribution center except for your requirements. Proprietary Products
include Products with your label or logo, special order Products, test Products, menu
special Products, seasonal Products, (if you designate that the Product must be procured
from a specific Supplier). Proprietary Products are determined by distribution center, and
what is a Proprietary Product in one distribution center may or may not be a Proprietary
Product in another distribution center. Proprietary Products include Products that have
been purchased, transferred, or consigned for your account that we have in inventory, in
transit, or for which non-cancelable orders have been placed.
	 
	 	13.3.	 	You must notify DMA for us to stock or discontinue Proprietary Products using DMA’s
standard form.
	 
	 	13.4.	 	If you specify a particular Supplier for your Proprietary Products which is not
currently doing business with a Distributor, then the Supplier will be required to complete
the Distributor’s standard Supplier documentation before purchases can be made for resale
to you. Supplier documentation includes agreements regarding indemnification, insurance
coverage, and applicable pure food guarantees. If the Supplier does not provide the
documentation required by a Distributor, then you indemnify the Distributor and its
employees, officers and directors from all loss, damage, and expense (including reasonable
attorney’s fees) for personal injury or property damage arising from or related to the
delivery, sale, use or consumption of the Proprietary Products, except to the extent caused
by the Distributor’s negligence, or the negligence of its employees or agents. We will
notify the BBRG VP of Purchasing when this occurs.
	 
	 	13.5.	 	We will purchase product based upon your volume in the most cost effective bracket not
to exceed a three (3) weeks average supply of on hand inventory. The on hand inventory for
some Products may have to be adjusted based upon the expected freshness and shelf life of
the Product.

 

			
	[ * * * ]	 	Confidential treatment requested.

-9-

 

	 	13.6.	 	You will purchase at least 5 cases of each Proprietary Product per week from each of
our distribution centers, and we will notify you if you fail to do so. If movement for the
proprietary Product does not increase to the minimum within 30 days of notice the following
options can be used for mitigation by you: (1) select an alternative Product commonly
stocked by the distribution center, or (2) procure the Proprietary Product as a direct
shipment from the Supplier (Freight and Transfer fees may apply.) (3) Discontinue the
Proprietary Product. If you do not choose one of these alternatives within 35 days after
our notice, then the Distributor shall discontinue the product and implement option (1).
	 
	 	13.7.	 	No Product substitutions for Proprietary Products will be made without the approval of
your authorized representative. Any approved substitute Products will be sold at the Price
calculated for the substitute Product as described in the Pricing section, just like any
other Product.
	 
	 	13.8.	 	If a Proprietary Product is discontinued by you, you must order or pay for any
remaining inventory of the Proprietary Product from all distribution centers within 45 days
after you notify us of discontinuance. If there are no sales of a Proprietary Product for
30 consecutive days from a distribution center, you must order or pay for any remaining
inventory of the Proprietary Product from the distribution center within 45 days after
notice from us. The Products shall be purchased at the Price calculated as described in
the Pricing section. If Products are returned to the Suppliers, you will pay any
re-stocking charges and freight incurred. If Products are sold to or picked up by a third
party of your choosing, you guarantee payment for such Products. If disposition of the
Proprietary Products is not made within these time periods, we may dispose of them as
necessary and invoice you for the Price of the Products calculated as described in the
Pricing section after notifying you. The Inventory Management Report currently utilized
during the weekly calls will be the tracking mechanism for both discontinued and
Proprietary inventory.

	14.	 	Invoicing and Payment Terms.

	 	14.1.	 	Each Unit will be provided with an invoice at the time of delivery. The invoice will
serve as the receiving document to aid the Unit’s personnel to check in the shipment. Our
driver will be empowered to adjust the invoice for shipping errors discovered at the time
of delivery or for Product rejected at the time of delivery and returned to us.
	 
	 	14.2.	 	The terms for your payments must not exceed the number of days specified in the
Schedule. Terms are measured from the date of our invoice to the date we receive your
payment. Payment terms for any Unit for which you are not financially responsible
(including franchisees or members of your group purchasing organization) may be different
than the payment terms specified in the Schedule, in the sole discretion of the Distributor
servicing the Unit.
	 
	 	14.3.	 	The terms for payment specified in the Schedule are based on the creditworthiness of
you and the Units. Each Distributor has the right to change payment terms if, in the
Distributor’s reasonable judgment (1) the financial condition of you (or any Unit)
materially deteriorates from that existing either on the date of the financial statements
included in the Account Application originally submitted to the Distributor, or at any
point during the Term of the Agreement, or (2) the Distributor becomes aware of
circumstances that may materially and adversely impact your (or any Unit’s) ability to meet
financial obligations when due. The Distributor shall make the change in payment terms by
notice on you or any Unit: (1) describing the deterioration in financial condition or
circumstances that materially and adversely impact ability to meet financial obligations
with reasonable specificity; and (2) stating that the terms of payment shall be modified
and made effective as specified in the notice. The modifications may include shortening
payment terms, selling C.O.D., requiring a standby letter of credit issued by a bank to
secure payment, a security deposit, or additional forms of security. The modifications
shall be effective at the time specified in the notice, unless you or the Unit eliminate or
cure the change in financial condition or inability to meet financial obligations before
that time, to the Distributor’s reasonable satisfaction.
	 
	 	14.4.	 	We may reduce any amounts you owe to us under this Agreement (including the purchase
Price of Products) by any amounts we owe to you. We may satisfy any amounts we owe to you
under this Agreement by applying them against amounts you owe to us (including the purchase
Price of Products).
	 
	 	14.5.	 	In order to enable a Distributor to establish your credit terms and to monitor your
financial condition you, and, if requested by us, any Unit, will provide us with quarterly
and annual financial statements (audited, if available) consisting of an income statement,
balance sheet, statement of cash flow and, if available, auditor’s opinion and supporting
notes. The Distributor may request such further financial information from you or any
Unit, from time to time, sufficient, in the Distributor’s judgment, to enable the
Distributor to accurately assess the financial condition of you or the Unit.

 

			
	[ * * * ]	 	Confidential treatment requested.

-10-

 

	 	14.6.	 	You acknowledge that purchases made by you may be made through electronic
transactions. You agree to the electronic storage of the signature given at the point of
sale or time of delivery and agree to the later use of such signature on an itemized
invoice or other document evidencing the transaction. You agree that the itemized invoice
or other documents evidencing the transaction, although presented in a different format
than the document received at the point of sale or time of delivery, establishes the order
and acceptance of Products from us.
	 
	 	14.7.	 	The preferred method of payment will be electronic funds transfer (EFT). You agree to
work towards the implementation of EFT payment over the Term of this agreement.

	 	14.7.1.	 	Prior to submission of the first request for payment under this Agreement, the
Distributor shall provide the information required to make payment by EFT to you (or
the Units). If the EFT information changes, the Distributor will provide the changed
information to you (or each Unit).
	 
	 	14.7.2.	 	For all EFT payments, the Distributor shall provide the following information: (1)
the Distributor’s name and remittance address as stated in the Agreement, (2) the
Distributor’s account number at the Distributor’s financial agent, and (3) the
signature (manual or electronic, as appropriate), title, and telephone number of the
Distributor’s official authorized to provide this information.
	 
	 	14.7.3.	 	You may make payment by EFT through an Automated Clearing House (ACH) subject to the
banking laws of the United States or by other wire transfer system subject to the
approval of the Distributor.
	 
	 	14.7.4.	 	For ACH payment only, the Distributor will provide to you (or the Units) the name,
address, and 9-digit Routing Transit Number of the Distributor’s financial agent, the
Distributor’s account number, and the type of account (checking, saving, or lockbox).
	 
	 	14.7.5.	 	If an incomplete or erroneous transfer occurs because you (or any Unit) failed to
use the Distributor  —  provided EFT information in the correct manner, than you (or
the Unit) remain responsible for (1) making a correct payment, (2) paying any penalty
or additional costs imposed for making a late payment, and (3) recovering any
erroneously  —  directed funds.

	15.	 	Customer Representations and Other Critical Criteria.

	 	15.1.	 	You have told us that you can and will attain the Customer Representations listed in
the Schedule. Our pricing and other terms of this Agreement are based on your doing so.
Each Customer Representation will be calculated each calendar quarter as the average for
all Units. If the Customer Representations are not achieved, then our expectations for
this program will not be realized.
	 
	 	15.2.	 	If you fail to achieve one or more of the Customer Representations for a calendar
quarter, DMA will notify you of the need to review the deficiency and will recommend
remedial action.
	 
	 	15.3.	 	If you fail to take the remedial action within 60 days after service of DMA’s notice,
or if any of the Customer Representations are not achieved in the 60 day period, then DMA
has the right to change this program by amending the terms of this Agreement as follows:

	 	15.3.1.	 	The amendment may modify the Pricing Mechanisms, delivery frequency, payment terms,
Units served, or any other term of this Agreement, except that the amendment shall not
change any of your rights and obligations which arose prior to the effective date of
the amendment, or your right to terminate this Agreement under the Termination section.
	 
	 	15.3.2.	 	DMA will provide you with a copy of the amendment at least 30 days prior to its
effective date, which will be specified in the amendment.
	 
	 	15.3.3.	 	If you consent to the amendment, or if you fail to notify DMA of your objection to
the amendment within 15 days after DMA provides it to you, the amendment will become
part of this Agreement on its effective date.
	 
	 	15.3.4.	 	If you notify DMA of your objection to the amendment within 15 days after DMA
provides it to you, then DMA has the right to terminate the Term of this Agreement as
provided in the Termination section on account of such objection.

	16.	 	Price Audit. You have the right to an on-site audit of each Distributor’s Prices for all
Products once per calendar year, as follows:

	 	16.1.	 	You must notify the Distributor to be audited at least 20 business days in advance of the audit.
	 
	 	16.2.	 	You have the right to check up to 25 line items per audit, and to check one pricing period per item.
	 
	 	16.3.	 	The audit will be limited to Products purchased from the Distributor within the prior 90 days.
	 
	 	16.4.	 	The audit will consist of reviewing computer reports documenting the Cost and the
Distributor’s calculation of the invoice Price. If requested, the Distributor will provide
the Supplier’s invoices and, where applicable, freight

 

			
	[ * * * ]	 	Confidential treatment requested.

-11-

 

invoices. If any of the documents have been submitted electronically, the Distributor will
furnish printouts of the electronic versions.

	 	16.5.	 	The Distributor will provide adequate workspace and have its National Account Manager
or Account Executive available for the audit.
	 
	 	16.6.	 	You will not remove any of the Distributor’s documents, or copies, provided for the
audit from the Distributor’s premises.
	 
	 	16.7.	 	Reimbursement of overcharges and billing and payment for undercharges identified
during the audit will be processed promptly.
	 
	 	16.8.	 	If you request a third party to be present during the audit, the third party will sign
a confidentiality agreement, in a form reasonably requested by the Distributor.
	 
	 	16.9.	 	Due to the extensive time and complexity associated with an audit, we cannot permit
computer generated price matching or electronic price audits by you or on your behalf by a
third party.

	17.	 	Price Verification. We will provide Price verification for you through our
e-VerifyTM Price verification process, as follows:

	 	17.1.	 	Any Price being verified must be a Supplier Contracted Cost item.
	 
	 	17.2.	 	You will provide us with your contract pricing utilizing the DMA form, as described in
the Supplier Contracted Cost Section.
	 
	 	17.3.	 	You recognize that accurate pricing is a shared responsibility, agree to participate
in the process as required, and provide us with updated contract pricing by the
15th of each month.
	 
	 	17.4.	 	Price Verification will be performed monthly and will consist of two types of price
verification reports: (1) Expected Value Table (“EVT”) comparison to order guides at the
start of each month, and (2) EVT to invoice transaction comparison at the end of each
month.
	 
	 	17.5.	 	Reimbursement for the overcharges and billing and payment for the undercharges
identified during the Price verification process will be processed promptly, but no later
than 21 days after the verification is completed.

	18.	 	Credit and Collection.

	 	18.1.	 	Your continuing creditworthiness is of central importance to us. In order for us to
analyze and determine your creditworthiness and financial condition, you agree to furnish
us with a completed credit application using our forms, your most recent audited financial
statements, your most recent internal financial statements, and such other public documents
as we reasonably request at any time during the Term of this Agreement; provided, however,
so long as you are a publicly traded company, you shall not be obligated to provide any
financial statements or financial information not otherwise available to the general
public, nor shall you be requested or required to complete more than one credit application
per year. If at any time during the Term you are no longer a publicly traded company, then
you will furnish private as well as public documents from time to time, but not more often
than once in any calendar quarter. Any of the Units which you do not own or manage
(including franchisees or members of your group purchasing organization) shall also provide
the documents. Credit determinations will be made by each Distributor.
	 
	 	18.2.	 	Any invoices not paid when due shall bear interest at the rate regularly charged on
unpaid accounts by the Distributor issuing the invoice, but not in excess of the rate
permitted by law.
	 
	 	18.3.	 	If you fail to make a payment when due, we have the right to stop delivery of Products
to you if the failure continues for 7 days after service of a notice from us. If any of
the Units for which you are not financially responsible fails to make a payment when due,
we have the right to stop delivery of the Products immediately upon the failure, with or
without notice.
	 
	 	18.4.	 	As provided in the Uniform Commercial Code, if we have reasonable grounds, in our
reasonable discretion, for insecurity as to your (or any Unit’s) payment or performance
(including the obligation to re-purchase Proprietary Products) and give notice specifying
the grounds in reasonable detail, we may withhold delivery of Products until we receive
adequate assurances of payment or performance, in such form as we reasonably request. You
(or the Unit) will have at least 7 days after receipt of the notice to provide the adequate
assurances before we cease deliveries.
	 
	 	18.5.	 	If we have reason to believe, in our reasonable discretion, that you (or any Unit) are
or are about to become insolvent, we have the right to take any action provided by law, and
also the rights, with or without notice, to: (1) withhold delivery of Products; (2) stop
delivery of Products in transit; (3) reclaim Products delivered to you (or the Unit) while
insolvent, as permitted by law; (4) immediately change payment terms to C.O.D. by certified

 

			
	[ * * * ]	 	Confidential treatment requested.

-12-

 

or bank check or wire transfer of immediately available funds, or (5) require a bank standby
letter of credit as security.

	 	18.6.	 	If any proceedings are filed by or against you (or any Unit) in bankruptcy, or for
appointment of a receiver or trustee, or if you (or any Unit) makes an assignment for the
benefit of creditors, we have the right to stop deliveries immediately.
	 
	 	18.7.	 	Any failure to pay an invoice when due makes the unpaid amount of all outstanding
invoices immediately due and payable irrespective of their payment terms (should the
Distributor so elect), and the Distributor may withhold all deliveries until the full
amount due under such invoices is paid.
	 
	 	18.8.	 	You will reimburse us upon demand for all costs and expenses, including reasonable
attorneys’ fees and court costs, incurred in collecting any amounts due to us, or in
enforcing our rights under this Agreement.
	 
	 	18.9.	 	PACA. This section is a notice required under federal law. This Agreement may cover
sales of perishable agricultural commodities as those terms are defined by federal law.
All fresh and frozen fruits and vegetables which have not been processed beyond cutting,
combining, or steam blanching are generally considered perishable agricultural commodities.
All perishable agricultural commodities sold under this Agreement are sold subject to the
statutory trust authorized by section 5(c) of the Perishable Agricultural Commodities Act
of 1930 (7 U.S.C. 499e(c)). The seller of these commodities retains a trust claim over
these commodities and all inventories of food or other products derived from these
commodities, and any receivables or proceeds from the sale of these commodities until full
payment is received.

	19.	 	Termination.

	 	19.1.	 	You have the right to terminate the Term of this Agreement if any of the following
occurs:

	 	19.1.1.	 	You serve a notice to terminate for convenience and without cause upon DMA, which
specifies an effective date of termination at least 120 days after service of the
notice.
	 
	 	19.1.2.	 	DMA or the Distributors are in material breach of this Agreement, after the lapse of
the cure period described in the General section.
	 
	 	19.1.3.	 	You may terminate an individual distribution center with cause after the lapse of
the cure period described in the General section.
	 
	 	19.1.4.	 	Termination of an individual distribution center does not affect the balance of this
Agreement.

	 	19.2.	 	DMA has the right to terminate the Term of this Agreement if any of the following
occurs:

	 	19.2.1.	 	DMA serves a notice to terminate for convenience and without cause upon you, which
specifies an effective date of termination at least 120 days after service of the
notice.
	 
	 	19.2.2.	 	You fail to make payments at the times required under this Agreement, and the
failure continues for 15 days after service of a notice from DMA.
	 
	 	19.2.3.	 	You are in material breach (for other than payment) of this Agreement, after the
lapse of the cure period described in the General section.
	 
	 	19.2.4.	 	You have notified DMA of your objection to an amendment submitted under the Customer
Representations and Other Critical Criteria section, and DMA serves a notice to
terminate upon you, which specifies an effective date of termination at least 120 days
after service of the notice.
	 
	 	19.2.5.	 	Immediately upon notice to you if, in DMA’s reasonable judgment, (1) your financial
condition materially deteriorates from that existing either on the date of the
financial statements included in the Account Application originally submitted to the
Distributors, or at any point during the Term of this Agreement, or (2) DMA becomes
aware of circumstances that may materially and adversely impact your ability to meet
your financial obligations when due.

	 	19.3.	 	DMA has the right to terminate any one or more Units from food service distribution
under this Agreement (and not you or any other Units), if any of the following occurs:

	 	19.3.1.	 	DMA serves a notice to terminate for convenience and without cause upon the Unit,
which specifies an effective date of termination at least 120 days after service of the
notice.
	 
	 	19.3.2.	 	The Unit fails to make payments at the times required under this Agreement, and the
failure continues for 15 days after service of a notice from DMA.
	 
	 	19.3.3.	 	The Unit is in material breach (for other than payment) of this Agreement, after the
lapse of the cure period described in the General section.
	 
	 	19.3.4.	 	Immediately upon written notice to the Unit if, in DMA’s reasonable judgment, (1)
its financial position materially deteriorates from that existing either on the date of
the financial statements included in the Account Application originally submitted to
the Distributors, or at any point during the Term of this

 

			
	[ * * * ]	 	Confidential treatment requested.

-13-

 

Agreement, or (2) if DMA becomes aware of any circumstances that may materially and
adversely impact such Unit’s ability to meet its financial obligations when due.

	 	19.4.	 	Upon termination of the Term of this Agreement, you will purchase any remaining
inventory of the Proprietary Products from all of our distribution centers as follows.

	 	19.4.1.	 	You will notify us within 5 days after termination which Proprietary Products will
be purchased F.O.B. our distribution centers, and which Proprietary Products are to be
delivered to you, a successor distributor, or a third party.
	 
	 	19.4.2.	 	Any Proprietary Products purchased F.O.B. our distribution centers will be purchased
at a price equal to the Cost of the Products plus $[ * * * ] per case to cover our
receiving and warehouse handling services.
	 
	 	19.4.3.	 	Any Proprietary Products delivered to you or a third party will be purchased at the
Price of the Products calculated as described in the Pricing section.
	 
	 	19.4.4.	 	You will purchase all perishable Proprietary Products within 7 days after the
effective date of termination and all frozen and dry Proprietary Products within 15
days after the effective date of termination. All Product to be purchased must be
within shelf life.
	 
	 	19.4.5.	 	Our invoices for the Proprietary Products will be paid for by you, the successor
distributor, or the third party within 21 days after the pick-up or delivery of the
Products. You guarantee payment for any Proprietary Products purchased by a successor
distributor or a third party.
	 
	 	19.4.6.	 	If the Proprietary Products are not purchased within the time periods listed above,
we have the right to dispose of such Products as necessary and you will pay the Price
for the Products as stated above.

	 	19.5.	 	Upon termination, all invoices (except those for our remaining inventory of
Proprietary Products) will be due and payable at the earlier of: (1) the date specified in
the Schedule; or (2) the 14th day after the last day of shipment.
	 
	 	19.6.	 	Termination of any Distributor from membership in DMA does not terminate the Term of
or alter this Agreement. In such case, DMA will use commercially reasonable efforts to
solicit the remaining Distributors, other DMA distributors not a party to this Agreement,
or other distributors in the area to fulfill the terminated Distributor’s service
obligations to you. If DMA is unable to procure a distributor to fulfill the terminated
Distributor’s service obligations, then your sole remedy is to terminate the Term of this
Agreement for convenience and without cause as specified in the Termination section.

	20.	 	Warranties.

	 	20.1.	 	We assign to you all of our rights against the Suppliers of the Products under the
warranties (if any) we receive from them, to the extent the rights are assignable. We will
cooperate with you in the enforcement of any such warranties, so long as there is no
additional cost to us. We reserve the rights to file a claim under and directly enforce
any such warranties and indemnifications if any Distributor is named as a defendant or is
otherwise liable under any suit or proceeding with regard to Products supplied by the
Distributor.
	 
	 	20.2.	 	We do not make any warranties with respect to the Products via any document, oral,
written, or electronic communication, or sample. We disclaim all warranties, express or
implied, including any warranties of merchantability or fitness for a particular purpose,
or arising as a result of custom or usage in the trade or by course of dealing with regard
to the Products.

	21.	 	Indemnification and Claim Limitations.

	 	21.1.	 	You (and each of your franchisees and members of your group purchasing organization)
indemnify DMA and Distributors, their parent and affiliated companies, and the officers,
directors, employees, and successors and assigns of the foregoing, from any loss, damage,
or expense (including reasonable attorneys’ fees), arising out of or related to: (1) any
breach of a warranty or representation made by you under this Agreement; (2) any breach in
the performance of obligations owed by you (and each of your franchisees and members of
your group purchasing organization) under this Agreement; (3) negligence in the performance
of obligations owed by you (and each of your franchisees and members of your group
purchasing organization) under this Agreement (to the extent not caused by or contributed
to by our negligence); or (4) any actions or omissions by you (or by any Unit, including
franchisees or members of your group purchasing organization) concerning or related to the
Products after delivery by us, including negligence or reckless conduct, in the storage,
handling, or preparation of the Products, additions or modifications to the Products, or
use of the Products.
	 
	 	21.2.	 	You will notify us, within 48 hours after you have knowledge of its occurrence, of any
illness, sickness, accident, or malfunction involving any Products which results in injury
to or death of persons, or damage to property, or the loss of its use. You will cooperate
fully with us in investigating and determining the cause of any such event.

 

			
	[ * * * ]	 	Confidential treatment requested.

-14-

 

	 	21.3.	 	We indemnify you, your parent and affiliated companies, and the officers, directors,
employees, and successors and assigns of the foregoing, from any loss, damage, or expense
(including reasonable attorneys’ fees), arising out of or related to: (1) any breach of a
warranty or representation made by us under this Agreement; (2) any breach in the
performance of our obligations under this Agreement; (3) our negligence in the performance
of our obligations under this Agreement (to the extent not caused by or contributed to by
your negligence); or (4) any actions or omissions by us concerning or relating to the
Products while they are in our possession, including negligence or reckless conduct, in the
storage or handling of the Products.
	 
	 	21.4.	 	Neither DMA nor the Distributors are liable under this Agreement or otherwise for any
loss, damage, or expense incurred by you which: (1) arises from or relates to a Product for
which you designated the source or specifications, so long as neither DMA nor the
Distributors caused or contributed to the loss, damage, or expense in the storage and
handling of the Product; (2) are expressly disclaimed in this Agreement; (3) arises from or
relates to the handling, preparation, or use of a Product after delivery; or (4) are
partially or wholly caused by any breach in your performance of this Agreement, any breach
of your warranties under this Agreement, or your negligence (or the negligence of any Unit,
including franchisees or members of your group purchasing organization).
	 
	 	21.5.	 	Our obligations upon our breach of, or for performance of, any provision of this
Agreement is limited, at our election, to the replacement of Products or crediting to you
of an amount not to exceed the purchase Price of the Products. We are only obligated to
replace or credit the purchase Price for Products which our examination discloses to have
been defective under ordinary and normal handling, preparation, use, and consumption. You
must give us notice of any breach at the affected Distributor’s home office, within 30 days
after you discover the breach or should have discovered the breach using reasonable care,
and if no such notice is given, you waive the right to assert such matters.
	 
	 	21.6.	 	Neither DMA nor the Distributors are liable for payment of any consequential,
incidental, indirect, punitive, special or tort damages of any kind, including any loss of
profits. The limitations on the liability of DMA and the Distributors contained in this
Agreement apply regardless of whether the form of the claim against them is based on
contract, negligence, strict liability, or tort law. (This section must appear in bold
font.)
	 
	 	21.7.	 	The foregoing indemnification obligations and claim limitations shall survive the
termination of the Term or expiration of this Agreement.

	22.	 	Confidentiality.

	 	22.1.	 	When we disclose Confidential Information (defined below) to you, we are the
Discloser, and you are the Recipient. When you disclose Confidential Information to us,
you are the Discloser, and we are the Recipient.
	 
	 	22.2.	 	Recipient acknowledges that Discloser has a substantial economic investment in the
Confidential Information, which Discloser has acquired at great cost over many years.
Recipient is aware of Discloser’s need to maintain the confidentiality of the Confidential
Information. Therefore, in consideration for Discloser’s revealing the Confidential
Information, Recipient agrees to take reasonable actions to ensure that the Confidential
Information remains confidential.
	 
	 	22.3.	 	Definition of Confidential Information.

	 	22.3.1.	 	“Confidential Information” means any information, data, or know-how concerning or
related to Discloser’s business or operations which is confidential, secret, or
proprietary. Confidential Information includes that concerning or related to trade
secrets, financial statements, finance, marketing, customers, suppliers, costs,
pricing, manufacturing, software, business plans, personnel, sales, engineering,
research and development, and any other component or aspect of Discloser’s business or
operations. In particular, Confidential Information includes any information, data, or
know-how concerning or related to price rebates, allowances, or discounts offered to
you. Confidential Information includes both the information, data, and know-how
itself, as well as its tangible expressions in writings, graphics, electronic media,
models, prototypes, or other media. Confidential Information need not be so marked or
stamped to qualify as Confidential Information. Confidential Information includes this
Agreement.
	 
	 	22.3.2.	 	Confidential Information excludes all of the following information, data, or
know-how, so long as it was made available to Recipient by lawful means, without
violation of any obligation of confidentiality: (1) information, data, or know-how in
Recipient’s possession on the date of this Agreement; (2) information, data, or
know-how which becomes generally available to the public other than by or through
Recipient; and (3) information, data, or know-how made available to Recipient from
other sources by lawful means.

 

			
	[ * * * ]	 	Confidential treatment requested.

-15-

 

	 	22.3.3.	 	Recipient may disclose Confidential Information if Recipient is required to do so by
order of court or governmental agency, so long as Recipient first notifies Discloser
sufficiently in advance to permit Discloser to seek a protective order relating to the
disclosure.

	 	22.4.	 	Recipient will keep Confidential Information in confidence at all times in accordance
with this Agreement. Recipient will not remove any Confidential Information from
Discloser’s premises, make any unauthorized copy of Confidential Information, or
communicate any Confidential Information to any persons at any time in each case without
Discloser’s written consent (except to Recipient’s management, accountants, credit
consultants, or attorneys on a need-to-know basis, so long as each has agreed to or is
bound under the same obligations of confidentiality as Recipient under this Agreement).
Recipient will take all reasonable precautions to prevent inadvertent disclosure of
Confidential Information. Recipient will use Confidential Information only as reasonably
required to exercise its rights and perform its obligations under this Agreement, and not
in conducting or for the benefit of Recipient’s other business or operations, or the
business or operations of any other person or firm.
	 
	 	22.5.	 	Upon request following termination of the Term of this Agreement, Recipient will
return to Discloser or destroy all Confidential Information, including any papers, notes,
computers, other electronic devices, electronic media, or other recorded material that
contains any Confidential Information.
	 
	 	22.6.	 	Recipient’s obligations under this Agreement to keep Confidential Information in
confidence shall terminate on the 5th anniversary of the date the Term of this Agreement is
terminated, except with respect to trade secrets of Discloser which at that time remain
protected from disclosure by law. Recipient shall remain obligated to keep valid trade
secrets in confidence at all times.
	 
	 	22.7.	 	Recipient acknowledges that money damages shall be an inadequate remedy in the event
of a breach of this Confidentiality section by Recipient and that such breach will cause
Discloser irreparable injury and damage. Accordingly, Recipient agrees that Discloser
shall be entitled to injunctive and other equitable relief in the event of a breach.
Recipient waives any requirement for a bond or security in connection with such remedy.
	 
	 	22.8.	 	If you seek to introduce any outside party into your relationship with us, such as
purchasing consultants, technology providers, back office system providers, third-party
logistics providers, or any other third party, such outside party shall sign a
confidentiality agreement and any other agreements deemed necessary in the sole discretion
of DMA and the Distributors.

	23.	 	Distributor Liability.

	 	23.1.	 	DMA warrants and represents to you that DMA is authorized to and does bind the
Distributors to this Agreement by DMA’s signature below.
	 
	 	23.2.	 	Each Distributor will be severally liable for its respective service obligations and
for Products sold to the Units which it services. Notwithstanding anything to the contrary
in this Agreement, no Distributor is liable for service obligations or Products sold to
Units which it does not service. Each Distributor is responsible for its own credit
determination and for collection of its invoices. This Agreement shall not create joint
liability or joint and several liability among Distributors, or among Distributors and DMA.
No Distributor is the agent for, or authorized to obligate, any other Distributor. The
Distributors are independent contractors and not partners or joint venturers with each
other or with you. DMA is only liable for obligations which it specifically agrees to
undertake in this Agreement.
	 
	 	23.3.	 	You are obligated for payment of purchases of Products solely to the Distributor which
has delivered the Products to you.

	24.	 	Insurance. At all times during the term of this Agreement, each Distributor shall procure and
maintain at its own expense commercial general liability insurance coverage and, if necessary,
commercial umbrella insurance coverage, each written on an occurrence form, with policy limits
of not less than $5,000,000 per occurrence. You will be included as an additional insured
under the policies, using ISO additional insured endorsements or substitute providing
substantially equivalent coverage. All certificates shall provide for 30 days’ written notice
to you prior to the cancellation or material change of any policy.

	25.	 	Recalls, Holds, Inspections, and Product Withdrawals.

	 	25.1.	 	If a governmental authority declares that any of the Products or any ingredient,
packaging, or supplies used in connection with the Products, or if we at any time believe
in good faith that any of the Products or any such ingredient, packaging, or supplies, (1)
is or may be adulterated or misbranded or does not or may not conform

 

			
	[ * * * ]	 	Confidential treatment requested.

-16-

 

with an applicable consumer or regulatory product safety standard, or (2) is or may be
otherwise unsafe or unfit for the intended use of the Product, then, without limiting other
rights and remedies that are available to us under this Agreement or applicable law, we
shall have the right to recall or withdraw all such Products from you, and cancel or not
ship orders based on a recall, withdrawal, alert, or good faith decision.

	 	25.2.	 	If any governmental authority issues an alert or warning on a Product, and you
requests shipment of the Product notwithstanding the notification of the alert or warning
from DMA or the Distributor, you indemnify the Distributor and DMA from any loss, damage,
or expense (including reasonable attorney’s fees) from actions, disputes, claims, or
controversies of any kind arising out of or in any way related to the requested shipment.
The BBRG VP of Purchasing, CEO, and or CFO are the only ones authorized to request these
shipments.
	 
	 	25.3.	 	To the extent that we request, you agree to comply with appropriate disposition
instructions with respect to all such Products, packaging, or supplies that we have
previously delivered to you and to reasonably assist us in all aspects of a recall,
including (1) developing a recall strategy and preparing and furnishing reports, records,
and other information with respect to such recall, and (2) notifying any of your customers
or consignees who may be in possession of the recalled Products.
	 
	 	25.4.	 	If, in the absence of a formal recall or withdrawal of Product initiated by the
Supplier of such Product, or a government authority, you direct us to withdraw all such
Products from our distribution centers, we reserve the right to assess a reasonable
handling charge.
	 
	 	25.5.	 	Each Distributor has a stated recall policy to charge each Supplier for expenses the
Distributor incurs as a result of recalls and withdrawals of Products purchased from the
Supplier. If the Distributor purchases Proprietary Products exclusively for you, and if
the Supplier does not pay such expenses, you agree to pay or reimburse the Distributor for
all such expenses.

	26.	 	Annual Distributor Distribution Center Inspection

	26.1.	 	We will provide you with food safety audit reports on an annual basis for each
distribution center that services you from a qualified third part, AIB, ASI, Siliker, etc.

	27.	 	Force Majeure. No party is liable for any loss, damage, or expense from any delay in
delivery or failure of performance due to any cause beyond the party’s control, including fire
or other casualty; strike or labor difficulty; accident; war conditions; riot or civil
commotion; terrorism; government regulation or restriction; shortages in transportation,
power, labor or material; freight embargo; default of supplier; or events which render
performance commercially impracticable or impossible. This section does not relieve a party
from any obligation to pay money or issue credits.
	 
	28.	 	Contract Interpretation.

	 	28.1.	 	You and we acknowledge that your home office, your Units, DMA’s home office, our
Distributors, and our distribution centers are situated in many different States. To
simplify interpretation of this Agreement, the Uniform Commercial Code (most recent version
adopted by the National Conference of Commissioners on Uniform State Laws) is incorporated
by reference into this Agreement, and for any remaining matters not determined by such
Code, including instances in which a Uniform Commercial Code provision requires
interpretation or provides alternate rules to be selected by the States, Illinois law
(without reference to its choice of law rules) shall apply.
	 
	 	28.2.	 	The terms of this Agreement shall govern over any other conflicting, different, or
additional terms in your purchase order, acceptance, or other form. We object to such
terms, and they are not binding on us. If you use such a form, the form shall be used for
convenience only, and shall evidence your unconditional agreement to the terms of this
Agreement.
	 
	 	28.3.	 	The examples given in this Agreement are for illustrative purposes only and are not
necessarily indicative of actual or predicted results.

	29.	 	General.

	 	29.1.	 	No party is in breach of this Agreement unless the non-breaching party has given
notice to the breaching party describing the breach in reasonable detail, and the breaching
party has failed to cure the breach within 30 days after service of the notice (or if the
breach cannot reasonably be cured within that period, the breaching party has

 

			
	[ * * * ]	 	Confidential treatment requested.

-17-

 

failed to diligently begin to cure the breach within that period). This sub-section shall
not apply to breaches consisting of the obligation to pay money or issue credits.

	 	29.2.	 	Any action or suit against DMA or the Distributors in any way arising from or related
to this Agreement or the Products must be commenced within one year after the cause of
action has accrued.
	 
	 	29.3.	 	The words “including” and “includes” as used in this Agreement mean “including,
without limitation” or “includes, without limitation”, respectively.
	 
	 	29.4.	 	Our obligations under this Agreement are extended to you only, and shall not inure to
the benefit of or form the basis of a claim by any purchaser of the Products or other
party. Neither you nor DMA will assign this Agreement without the other’s consent, which
shall not be unreasonably withheld, delayed, or conditioned.
	 
	 	29.5.	 	All previous oral, written, or electronic communications between you, DMA, and the
Distributors for the sale of the Products to the Units are superceded by this Agreement.
This Agreement, together with its Schedule and Exhibits, and the Account Application
constitute the final, complete, and exclusive expression of the agreement between you, DMA,
and the Distributors for the sale of the Products to the Units. This Agreement may be
amended only with the consent of you and DMA, except as stated otherwise.
	 
	 	29.6.	 	The remedies provided in this Agreement are cumulative. The exercise of any right or
remedy under this Agreement shall be without prejudice to the right to exercise any other
right or remedy in this Agreement, by law, or in equity.
	 
	 	29.7.	 	The invalidity of any part of this Agreement shall not invalidate any other part and,
except for the invalid part, the rest of this Agreement shall remain effective. No waiver
of performance shall be valid without consent of the party entitled to the performance. No
waiver of a specific action shall be construed as a waiver of future performance.
	 
	 	29.8.	 	Each party waives its right to jury trial with respect to any disputes, claims, or
controversies of any kind whatsoever under this Agreement.
	 
	 	29.9.	 	Any notice, consent, demand, or other submission required under this Agreement shall
be in writing and delivered to the parties at the addresses set forth in the Schedule, or
at any addresses they designate. For any Units for which you are not financially
responsible, any notice, consent, demand, or other submission shall be delivered to the
delivery address for the Unit specified on the attached exhibit. Notice may be made by
hand delivery, by recognized overnight courier, by first class mail (registered or
certified, return receipt requested), or (if confirmed in writing using one of the
foregoing methods) by facsimile or email, in each case prepaid. All such communications
shall be effective when received, except that email and facsimile communications shall be
effective when received only if confirmation is received within seven days later.

 

			
	[ * * * ]	 	Confidential treatment requested.

-18-

 

Accepted and agreed to:

	 	 	 	 	 	 	 	 	 	 	 

	Distribution Market Advantage, Inc.	 	 	 	Bravo Brio Restaurant Group, Inc.	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	/s/ Robert J. Sala	 	 	 	/s/ Jack Odachowski	 	 
	 	 	 	 	 	 	 
	Signature	 	 	 	Signature	 	 	 	 
	By Robert J. Sala

	 	 	 	By	 	Jack Odachowski	 
	 

	 	 	 	 	 	 
	 	 
	Its President

	 	 	 	 	 	Its	 	VP, Purchasing
	 

	 	 	 	 	 	 	 	 	 	 

 

			
	[ * * * ]	 	Confidential treatment requested.

-19-

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00184-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00184-of-00352.parquet"}]]