Document:

exv10w8w1

 

Exhibit 10.8.1

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

Addendum Number 2 to the LiveWorld Services Agreement

By and Between LiveWorld, Inc. and EBay Inc.

     This Addendum No. 2 to the LiveWorld Services Agreement (the “Agreement”) is entered into as
of November 20, 2006, by and between LiveWorld, Inc., a (“LiveWorld”) and eBay Inc. (including the
eBay Affiliates) (collectively “eBay”), is effective as of January 1, 2007 (the “Effective Date”).

RECITALS

     A. LiveWorld and eBay Inc. entered into the Agreement as of May 6, 2004, as amended in
Addendum Number 1, dated January 6, 2005, pursuant to which inter alia, LiveWorld agreed to provide
among other services, discussion boards and other discussion board management functions in
connection with the community area of the eBay site.

     B. eBay and LiveWorld have agreed to modify certain terms of the Agreement.

     NOW THEREFORE, LiveWorld and eBay hereby agree as follows:

AGREED TERMS

	 	1.	 	Section 2.1 is deleted and replaced with the following:
	 
	 	 	 	“For the duration of the Term LiveWorld shall provide to eBay and the
applicable eBay Affiliates (as identified in Exhibit A-1 or a SOW
(defined below)) the LiveWorld Services identified in Exhibit A-1 to this
Agreement in accordance with the terms and conditions of the Agreement
and the exhibits attached hereto. A further description of certain
LiveWorld Services identified in Exhibits A-1 and additional terms that
relate to such LiveWorld Services is attached hereto as Exhibit A-3. The
parties acknowledge and agree that as part of the LiveWorld Services.
LiveWorld will continue to provide eBay with access to the eBay Site
activity reporting tools that are made available to eBay as of the
Effective Date of this Agreement or similar reports providing equivalent
data. Additionally, LiveWorld will automatically validate the internal
consistency of all data relating to the LiveWorld Services before it’s
sent to the data warehouse (data inaccuracy includes no data as well as
wrong date), through the implementation of auto-validation systems
comparing data from logs and databases to detect abnormalities in their
relationship

 

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

	 	 	 	(e.g. flag when data is higher than usual), eBay assumes
that all data sent to the eBay data warehouse is an accurate
representation of day-to-day
activity. Whenever an event occurs that impacts the accuracy of the
data-stream, LiveWorld should detect each event, take appropriate action
to remedy the situation in a reasonable amount of time, and document each
event. LiveWorld will make commercially reasonable efforts to regenerate
data within 3 Business days of an event’s detection and notify eBay to
re-pull the data into eBay’s data warehouse. LiveWorld will submit a
comprehensive report of all events that affect the data-stream to eBay by
the last day of June and December of each year. LiveWorld will operate
the LiveWorld Services on its systems and network infrastructure and
shall provide all necessary hardware, software, network equipment and
bandwidth to implement and maintain the LiveWorld Services. All web
pages that LiveWorld shall provide to Users in connection with the
LiveWorld Services shall be subject to eBay’s prior review and written
approval which may be withheld in eBay’s sole discretion.”
	 
	 	2.	 	Section 4.2 is deleted and replaced with the following:
	 
	 	 	 	“Use of User Data and Transaction Date. eBay shall own any User
Data, Transaction Data, and/or content posted to any forums gathered from
the eBay Site or the LiveWorld Web Site in the course of this Agreement.”
	 
	 	3.	 	A new Section 11.1(a) is added as follows:
	 
	 	 	 	“Renewal Terms(s). Unless terminated earlier pursuant to the
termination provisions in this Section 11, this Agreement shall renew for
three (3) years from the Addendum Effective Date (“Renewal Term”). The
Renewal Term shall also be referred to herein as “Term” or “term”. The
fees applicable to the Renewal Terms are listed in Exhibit A-1.”
	 
	 	4.	 	Section 11.2 is deleted and replaced with the following:
	 
	 	 	 	“Termination. Either party may terminate this Agreement upon a
breach of any material term of this Agreement if the non-breaching party
gives notice of the breach and the other party fails to cure the breach
within [***] calendar days after written notice is sent. eBay may
terminate this Agreement: (1) after [***] days written notice to
LiveWorld if LiveWorld fails to achieve the performance service levels
set forth in Section 1.1 Exhibit D [***] in a [***]-day period or [***]
times in a [***]-day period;

-2-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

	 	 	 	(2) after [***] days written notice to
LiveWorld if LiveWorld fails to meet any of its obligations set forth in
Sections 2-10 of Exhibit D and does not cure such failure within [***]
days following written notice thereof; (3) in accordance with Exhibit D
(“Information Security Service Level Agreement”); or (4) after a period
of not less than [***] months from the Addendum Effective Date, eBay US
or any Affiliate may terminate its respective LiveWorld Services for
convenience upon [***] days written notice to LiveWorld. After the first
[***] months from the Addendum
Effective Date, eBay or any eBay Affiliate operating under Monthly
Operational Levels 1 through Level 10, detailed in Exhibit A-1, may
terminate their respective LiveWorld Services for convenience upon [***]
days advance written notice to LiveWorld with a penalty equal to [***]%
of the remaining total minimum monthly fees (detailed in Exhibit A-1 for
the level appropriate to the canceling entity) that would have been
incurred within the initial [***] month period (Calendar 2007, the
contractual year) had there been no cancellation.”
	 
	 	5.	 	Section 11.4 is deleted and replaced with the following:
	 
	 	 	 	“Effects of Expiration or Termination. Upon the expiration or
termination of the Agreement, each party shall destroy all Confidential
Information of the other party in its possession, or, at the request of
the other party, return such Confidential Information to the other party.
LiveWorld will assist eBay with the migration of all User Data, eBay
Content, and Transaction Data to eBay or a third party service provider
eBay in a format specified by eBay. All accrued payment obligations of
LiveWorld and eBay shall survive expiration or termination of this
Agreement. All contract extensions for each regional market entered into
under separate statement of work will continue under the terms of this
Agreement until expiration or unless terminated earlier pursuant to the
termination section so this Section 11. The provisions of this Agreement
respecting Definitions (§1), Use of Data (§4), Proprietary Rights (§5),
Representations and Warranties (§6), Mutual Disclaimer of Warranties
(§7), Mutual Limitation of Liability (§8), Indemnity (§9),
Confidentiality (§10) and certain General Provisions (§§12.2, 12.3, 12.5)
shall survive any expiration or termination of this Agreement.”
	 
	 	6.	 	Exhibits A-1, A-2, and A-3 are deleted in their entirety and replaced with the attached
Exhibits A-1 and A-3.

-3-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

	 	7.	 	Exhibit B is deleted in its entirety.
	 
	 	8.	 	Exhibit D is deleted in its entirety and replaced with the attached Exhibit D.
	 
	 	9.	 	Section 3.5 is deleted and replaced with the following:
	 
	 	 	 	“Invoicing; Payments; Late Charges. Except as otherwise
expressly provided in the attached Exhibits (the terms and conditions of
which are hereby incorporated by this reference) or SOW for any new
service, invoices for LiveWorld Service fees shall be sent to eBay and
eBay International AG (and/or eBay Affiliate, if applicable) as set forth
in Section 3.1 on a monthly basis commencing [***] days following the
launch date specified in the applicable exhibit or SOW. Except as set
forth otherwise in an SOW, invoices for set-up fees shall be invoiced
when services are delivered. All invoices shall be due and payable no
later than [***] days after eBay’s receive of the invoice (hereinafter,
the “Invoice Due Date”). In the event that Client fails to pay the
invoice amount in full on or before the Invoice Due Date, LiveWorld may
impose at its discretion, a late charge of [***]% per month, and Client
hereby agrees to pay LiveWorld. Each party may accept any check or
payment without prejudice to its rights to recover the balance due or to
pursue any other right or remedy. No endorsement or statement on any
check or payment or letter accompanying any check or payment or elsewhere
will be construed as an accord or satisfaction. All payments shall be
made in United States dollars.”

-4-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

     IN WITNESS WHEREOF, the parties have caused this Addendum No. 2 to be executed by their duly
authorized representatives as of the Effective Date.

	 	 	 	 	 	 	 	 	 	 	 
	LiveWorld, Inc. (“LiveWorld”)	 	 	 	eBay Inc. (“eBay”)	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	By:

	 	 	 	 	 	By:	 	 	 	 
	 

	 	 
	 	 	 	 	 	 	 	 
	Name:

	 	 	 	 	 	Name:	 	 	 	 
	 

	 	 
	 	 	 	 	 	 	 	 
	Title:

	 	 	 	 	 	Title:	 	 	 	 
	 

	 	 
	 	 	 	 	 	 	 	 
	Address:

	 	 	 	 	 	Address:	 	 	 	 
	 

	 	 
	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	 

	 	 
	 	 	 	 	 	 	 	 
	Fax No.:

	 	 	 	 	 	Fax No.:	 	 	 	 
	 

	 	 
	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	eBay International A.G. (“eBay International”)	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	By:
	 	 	 	 	 	 	 	 	 	 
	 

	 	 	 	 	 	 	 	 	 	 
	Title:
	 	 	 	 	 	 	 	 	 	 
	 

	 	 	 	 	 	 	 	 	 	 
	Address:
	 	 	 	 	 	 	 	 	 	 
	 

	 	 	 	 	 	 	 	 	 	 

-5-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

EXHIBIT A-1

FEES FOR RENEWAL TERM

MONTHLY FEES FOR LIVEWORLD SERVICES (COMBINED SERVICES)

	 	 	 	 	 	 	 	 	 	 	 	 	 
	Monthly Fees for LiveWorld Services	 	[***]	 	 	[***]	 	 	[***]	 
	Level 1: [***] K PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	Sweden
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	India
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	Philippines
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	Poland
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	Malaysia
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	French Canada
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	Level 1:
Additional Countries/Divisions joining this level
	 	$	[***]	 	 	$	v	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	 
	Level 2: [***] K-1M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	Hong Kong
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	Singapore
	 	$	v	 	 	$	[***]	 	 	$	[***]	 
	 
	Level 2:
Additional Countries/Divisions joining this level
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 3: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	Canada
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	Spain
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	Netherlands
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	Belgium
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 3: Additional Countries/Divisions
joining this level
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 

-6-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

	 	 	 	 	 	 	 	 	 	 	 	 	 
	Monthly Fees for LiveWorld Services	 	[***]	 	 	[***]	 	 	[***]	 
	Level 4: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 4: Additional Countries/Divisions joining
this level
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 5: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	France
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 5: Additional Countries/Divisions
joining this level
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 6: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	Italy
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	Australia
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 6: Additional Countries/Divisions
joining this level
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 7: [***] PV/Month + [***]
Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	China
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 7: Additional Countries/Divisions
joining this level
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 8: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	Germany
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 8: Additional Countries/Divisions
joining this level
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 9: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 

-7-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

	 	 	 	 	 	 	 	 	 	 	 	 	 
	Monthly Fees for LiveWorld Services	 	[***]	 	 	[***]	 	 	[***]	 
	Level 9:
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 10: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	UK
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 10: Additional Countries/Divisions
joining this level
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 11: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	 
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 12: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	 
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 13: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	 
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 14: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	US
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 15: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	 
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Level 16: [***] M PV/Month +
[***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	 
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	Special Levels
	 	 	 	 	 	 	 	 	 	 	 	 

-8-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

	 	 	 	 	 	 	 	 	 	 	 	 	 
	Monthly Fees for LiveWorld Services	 	[***]	 	 	[***]	 	 	[***]	 
	[***] K PV/Mo [***] Gigs Storage
	 	 	 	 	 	 	 	 	 	 	 	 
	*US Dev
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	 
	 	 	 	 	 	 	 	 	 	 	 	 
	PV Overage: < [***] /Month
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 
	PV Overage: [***] M/Month
	 	 	 	 	 	 	 	 	 	 	 	 
	* Overage fees applied for month that overage occurs and
requires advancement to next service level for remainder
of contract
	 	$	[***]	 	 	$	[***]	 	 	$	[***]	 

Pricing includes: bandwidth, hardware, co-location costs, 24x7 Operations support, [***]% SLA,
Community Management supported per country, support and maintenance of Dara Feeds, and reports, and
separate accounting/invoicing per country.

PV’s are calculated at end of each calendar month for all products (Forums, Groups, Chatboards,
Answer Center). If the total sum of combined page views for those products in a given month equals
more than the allowable page view cap for that department, overage fees will be applied for the
month in which the overage occurred AND country will be elevated to the next service level/price
model for the remainder of the contract.

Overage fees can be avoided by increasing regions to the next contractual level before overage
occurs. After the first [***] months of the initial period ([***] months — Calendar 2007) from
the Addendum Effective Date, and at the beginning of each subsequent [***] month period, eBay or
any eBay Affiliate may decrease their respective LiveWorld Services Level by a maximum of [***]
level. After the first [***] months of the initial period [***] ([***] months — Calendar 2007)
from the Addendum Effective Date, and at the beginning of each subsequent [***] month period, eBay
or any eBay Affiliate may decrease their respective LiveWorld Services Level, to any level detailed
in Exhibit A-1. Levels can be increased at any time within the contractual period.

-9-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

MONTHLY FEES FOR LIVEWORLD INFORMATION SERVICES ONLY

	 	 	 	 	 
	Monthly Fees for LiveWorld Moderation	 	 	 
	Services	 	[***]	 
	Hong Kong
	 	[***] Hrs/Mo	 
	 
	 	$	[***]	 
	French Canada
	 	[***] Hrs/Mo	 
	 
	 	$	[***]	 
	Singapore
	 	[***] Hrs/Mo	 
	 
	 	$	[***]	 
	Canada
	 	[***] Hrs/Mo	 
	 
	 	$	[***]	 
	France
	 	[***] Hrs/Mo	 
	 
	 	$	[***]	 
	Australia
	 	[***] Hrs/Mo	 
	 
	 	$	[***]	 
	UK
	 	[***] Hrs/Mo	 
	 
	 	$	[***]	 
	US
	 	[***] Hrs/Mo	 
	 
	 	$	[***]	 
	Additional Hours-Per Hour English
	 	$	[***]	 
	Additional Hours-Per Hour Non-English
	 	$	[***]	 

-10-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

MONTHLY PRICING FOR A LA CARTE SERVICES

	 	 	 	 	 
	Service	 	Quantity	 	[***]
	Discussions Boards, Chat Boards, 

or Answer Center (new duplicate 

products for existing countries 

or new countries)
	 	 	 	 
	Standard Set-up Duplicate 

System (English)

	 	 	 	$[***]
	Standard Set-up Duplicate System
(Non-English) (localization will
vary per product/language)
Localization Fees waived if eBay
provides localization.

	 	 	 	$[***]+
localization (est.
[***]K)
	Monthly Operating Fee

	 	<[***]M PV/mo
	 	Level 2 PV Pricing
	Monthly Operating Fee

	 	<[***]K PV/mo
	 	Level 1 PV Pricing
	 
	 	 	 	 
	User Groups
	 	 	 	 
	Set-up Duplicate System (English)

	 	 	 	$[***]
	Set-up Duplicate System

(Non-English)

	 	 	 	$[***]+
localization (est.
[***]K)
	Monthly Operating Fee

	 	<[***]M PV/mo
	 	Level 2 PV Pricing
	Monthly Operating Fee

	 	<[***]K PV
	 	Level 1 PV Pricing
	 
	 	 	 	 
	eBay QA Process

	 	 	 	$[***]
	 
	 	 	 	 
	Moderation
	 	 	 	 
	English

	 	Per hour based on
min. [***]
hours/month
	 	$[***]/hour

-11-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

	 	 	 	 	 
	Service	 	Quantity	 	[***]
	Non-English (subject to
availability)

	 	Per hour based on
min. [***]
hours/month
	 	$[***]/hour
	English

	 	Per hour based on

min [***]v

hours/month
	 	$[***]/hour
	Non-English (subject to
availability)

	 	Per hour based on

min [***]

hours/month
	 	$[***]/hour
	Events Base price (any 

audio/video/extra costs outlines 

per SOW)

	 	 	 	$[***]
	 
	 	 	 	 
	Customization/Professional 

Services
	 	 	 	 
	Strategic Consulting

	 	Per hour
	 	$[***]
	 

	 	Per day
	 	$[***]
	 
	 	 	 	 
	Custom Development

	 	Per hour
	 	$[***]
	 

	 	Per day
	 	$[***]
	 

	 	Per week
	 	$[***]
	 
	 	 	 	 
	Custom Design (art, html)

	 	Per hour
	 	$[***]

-12-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

EXHIBIT A-3

DESCRIPTION OF LIVEWORLD SERVICES & TERMS

RELATING TO EACH LIVEWORLD SERVICE

The LiveWorld Services features and functionalities include, but shall not be limited to, the
following:

DISCUSSION BOARD SERVICE

Features:

	 	•	 	Threaded discussion board service where users may post and reply to
messages from other users.
	 
	 	•	 	Pink Highlight for eBay employee posts.
	 
	 	•	 	Posts will be listed in order of time received only (chronological order,
first to last, only).
	 
	 	•	 	# of posts that are viewed per page will be able to be a set amount,
between 20 and 40.
	 
	 	•	 	30 day viewing of threads/posts. If after approximately 30 days
(determined by eBay and varied per board) no one has posted to a specific thread, that
thread and all posts in that thread permanently disappear.
	 
	 	•	 	Pagination of Topics, and of posts in topics (i.e., “1,2,3,4,5”, as well
as “previous, next, Go To”).
	 
	 	•	 	Subscriptions/Watches: Allows subscription by members to watch threads
with or without email notification (immediate or digests).
	 
	 	•	 	Forum and topic listings can be retrieved via RSS feeds.
	 
	 	•	 	Member signature files automatically included on each post.
	 
	 	•	 	Links to Subscriptions Management and personal settings for Signature Files.
	 
	 	•	 	Turn on ‘printer-friendly’ page that strips headers from pages for printing purposes.
	 
	 	•	 	eBay Staff can set member Polls and Systems wide announcements.
	 
	 	•	 	Admin. Hierarchy:

	 	o	 	Moderate (Authorized by individual User ID) — View, post, search,
subscribe, use general “public” features, delete posts and discussions, lock
discussions, block (suspend) member, reinstate members, perform moderate
functions.

	 	•	 	Administrative Functionality:

	 	o	 	Administrator — sets access levels and authorizations (i.e. edit general
functions available at the Manage level, at the Moderator Level, at the Member
Level, at the Visitor level, authorize individuals for any access higher than
Member), perform all functions given at lower levels, set Feature access (i.e.
turn edit on/off), Create/Delete Boards, Access all reports, Change Look/Feel of
folders, Perform

-13-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

	 	 	 	top-level functions (i.e. change over-all Board Design across
all boards, Add new Marketing Widget areas to boards or folders, etc.)
	 
	 	o	 	Ability to customize functionality of an employee in the hierarchy (eBay
will set criteria per specified admin. level).
	 
	 	o	 	Manager (Authorized by individual User ID — may be site-specific, e.g.,
All Boards, eBayUK only, eBay Canada only, core eBay only, etc) — Perform all
functions given at lower levels, access reports, View email addresses and IP
addresses, Create/Delete Folders, Set Discussions at tope of Discussion List,
Change content of Marketing Widget areas (i.e. Topic of the Day, etc), Set
folders “read only”, “reply only”, or “moderate”.
	 
	 	o	 	Ability to search for all posts for a specified user through the search
engine, sorted by date/time, and to have both options: delete all posts returned
or delete individual posts.
	 
	 	o	 	Ability to move topics to different folders, ability to set topics as
“read only” and ability to set topics at the top of the topic list and have them
remain there (lock thread).
	 
	 	o	 	Member (Any eBay-registered user when logged in) — View, Post, Search,
Subscribe, use general “Public” features.

	 	•	 	Reports:

	 	o	 	Transfer statistical data to eBay data warehouse via daily feed (48 hours
delay in data generation).
	 
	 	o	 	Page Views/Post stats on traffic and activity, on a global level, by
Category, forum by forum, in threads, and about members.
	 
	 	o	 	Log In/Unique Visitor counts by all folders and by individual folders.
	 
	 	o	 	Watch email activity report.

	 	•	 	Limit members that have a feedback score < 10 to post only 10 times per
day (varies per country)

CHAT BOARD SERVICE

Features:

	 	•	 	Scrolling chat message service
	 
	 	•	 	Display up to 200 messages in linear fashion
	 
	 	•	 	User selectable number of messages timeframe
	 
	 	•	 	Chat board administration and reporting
	 
	 	•	 	Limit members that have a feedback score < 10 to post only 10 times per
day (varies per country)
	 
	 	•	 	Pink highlight for eBay employee posts

ANSWER CENTER SERVICE

-14-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

Features:

	 	•	 	Threaded discussion board service where users may post and reply to
messages from other users.
	 
	 	•	 	Q&A posting technology — Anyone can post/ask a question, limitations can
be set by eBay on who may answer a question. Configurable limits on numbers of answers
per question.
	 
	 	•	 	Members may rate an answer as helpful/not helpful and search/sort for
content based on helpfulness.
	 
	 	•	 	Pink Highlight for eBay employee posts.
	 
	 	•	 	Posts will be listed in order of time received only (chronological order,
first to last, only)
	 
	 	•	 	Archiving/Deletion of outdated threads/posts. If after period of time
(Determined by eBay and varied per board) no one has posted to a specific question,
that question and all answers in that thread permanently disappear.
	 
	 	•	 	Pagination of Topics, and of posts in topics (i.e., “1,2,3,4,5”, as well
as “previous, next, Go To”)
	 
	 	•	 	Subscriptions/Watches: Allows subscription by members to watch threads
with or without email notification (immediate or digests).
	 
	 	•	 	Links to Subscriptions Management and personal setting for Time Zone/page display.
	 
	 	•	 	Admin. Hierarchy:

	 	o	 	Moderate (Authorized by individual User ID) — View, post, search,
subscribe, use general “public” features, delete posts and discussions, lock
discussions, block (suspend) member, reinstate members, perform moderate
functions.

	 	•	 	Administrative Functionality:

	 	o	 	Administrator — sets access levels and authorizations (i.e. edit general
functions available at the Manage level, at the Moderator Level, at the Member
Level, at the Visitor level, authorize individuals for any access higher than
Member), perform all functions given at lower levels, set Feature access (i.e.
turn edit on/off), Create/Delete Boards, Access all reports, Change Look/Feel of
folders, Perform top-level functions (i.e. change over-all Board Design across
all boards, Add new Marketing Widget areas to boards or folders, etc.)
	 
	 	o	 	Ability to customize functionality of an employee in the hierarchy (eBay
will set criteria per specified admin. level).
	 
	 	o	 	Manager (Authorized by individual User ID — may be site-specific, e.g.,
All Boards, eBayUK only, eBay Canada only, core eBay only, etc.) — Perform all
functions given at lower levels, access reports, View email addresses and IP
addresses, Create/Delete Folders, Set Discussions at top of Discussion List,
Change content of Marketing Widget areas (i.e. Topic of the Day, etc.), Set
folders “read only”, “reply only”, or “moderate”.

-15-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

	 	o	 	Ability to search for all posts for a specified user through the search
engine, sorted by date/time, and to have both options: delete all posts returned
or delete individual posts.
	 
	 	o	 	Ability to move topics to different folders, ability to set topics as
“read only” and ability to set topics at the top of the topic list and have
remain there (lock thread).
	 
	 	o	 	Member (Any eBay-registered user when logged in) — View, Post, Search,
Subscribe, use general “Public” features.

	 	•	 	Reports:

	 	o	 	Transfer statistical data to eBay data warehouse via daily feed ([***]
hours delay in data generation).
	 
	 	o	 	Page Views/Post stats on traffic and activity, on a global level, by
Category, forum by forum, in threads, and about members.
	 
	 	o	 	Log In/Unique Visitor counts by all folders and by individual folders.
	 
	 	o	 	Ratings Activity reporting.
	 
	 	o	 	Watch email activity report.

	 	•	 	Only members with >10 feedback can answer a question. The original
poster can reply within the thread, even if the feedback score is <10 (varies per
country).

USER GROUPS SERVICES

Features: (Bold features only available on 4.x version of User Groups product but not in previous
versions.)

	 	•	 	Allow users to create public or private groups.
	 
	 	•	 	Group Leader minimum requirements (Feedback, Reg. Date, & % positive).
	 
	 	•	 	Allow eBay to create hidden/special groups.
	 
	 	•	 	Provide search by region, category, keyword, and by member ID.
	 
	 	•	 	Sort member list by join/activity dates.
	 
	 	•	 	Last updated time/date stamp on photo albums.
	 
	 	•	 	Poll list includes creation date, vote count, & status.
	 
	 	•	 	Automated transfer of Group Leadership.
	 
	 	•	 	Global Announcements.
	 
	 	•	 	Photo storage limitations per user/per group.
	 
	 	•	 	Post Rate Limiter.
	 
	 	•	 	Message interceptor by keyword (all contents and emails).
	 
	 	•	 	Group functions/features:

	 	o	 	Group welcome page.
	 
	 	o	 	Group home page.
	 
	 	o	 	Member lists.
	 
	 	o	 	Announcements.

-16-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

	 	o	 	Discussions.
	 
	 	o	 	Photo Album.
	 
	 	o	 	Event Calendar.
	 
	 	o	 	Polls.
	 
	 	o	 	Invite members.
	 
	 	o	 	Email members.
	 
	 	o	 	Report abuse.
	 
	 	o	 	Remove me link.
	 
	 	o	 	Group administration for group leaders.

	 	•	 	System-wide administration for designated eBay staff.

	 	o	 	Deactivation grace period.
	 
	 	o	 	Deleted Group Recovery.
	 
	 	o	 	Sweeper Search.
	 
	 	o	 	Admin Moderator/Leader action review & group email review/archive.

	 	•	 	Reports:

	 	o	 	Transfer statistical data to eBay data warehouse via daily feed (48 hour
delay in data generation).
	 
	 	o	 	Page Views report by all Groups and by individual Group, by activity.
	 
	 	o	 	Component Activity reports by all Groups and by individual Groups.
	 
	 	o	 	Custom Reports.

	 	|	 	Average life cycle per group.
	 
	 	|	 	Components page views and activity counts.
	 
	 	|	 	eBay Staff activity.
	 
	 	|	 	IP summary.
	 
	 	|	 	Watch email activity report.

	 	•	 	Pink highlights for eBay employee posts.

MODERATION SERVICES

Features:

	 	•	 	Signed in members have access to a “Report” link on messages in designated
areas to allow users to report violations of eBay’s Board Usage Policy.
	 
	 	•	 	LiveWorld will review all reporter posts and evaluate if those posts
violate the Board Usage Policy and remove reported content that violates such Board
Usage Policies.
	 
	 	•	 	LiveWorld and eBay shall mutually agree upon the process in writing that
LiveWorld shall follow for deleting content, reporting the violation to the User,
sanctioning Users, and notifying eBay of actions taken by LiveWorld.
	 
	 	•	 	LiveWorld shall provide reporting of reported content and actions taken by
LiveWorld in connection with such reported content in accordance with the terms of this
Agreement.

-17-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

	 	•	 	Auto suspend users from continuity participation for a specified period of
time, and have them automatically reinstated.

EVENTS

Features:

	 	•	 	Organized venue for online, text-based, live auditorium-style events for
up to 5,000 visitors (peak or total).
	 
	 	•	 	Standard duration of 60-minutes per event.
	 
	 	•	 	Client may provide and include a slider show with each event at no additional charge.
	 
	 	•	 	Pre-event Data Capture (up to 5 points)
	 
	 	•	 	Standard text-based chat event.
	 
	 	•	 	Backstage area to provide privacy for Client’s guests.
	 
	 	•	 	Moderation and question screening provided.
	 
	 	•	 	Integrated chat and question submission and screening.
	 
	 	•	 	Multiple levels of audience conversation provided.
	 
	 	•	 	Language filters for a clean, well-lighted experience.
	 
	 	•	 	Optional password protection.
	 
	 	•	 	Complete transcript of Client’s event (for text chat only).
	 
	 	•	 	EZTalk chat client using IRC and HTTP protocols.
	 
	 	•	 	HTML chat client available for easier penetration of corporate firewalls.
	 
	 	•	 	Event reporting including total unique users, peak users and number of
questions submitted.
	 
	 	•	 	Edited transcript of the event, if needed.
	 
	 	•	 	Optional Audio and Video services coordinated by LiveWorld via
3rd party provider (services and separate fees to be outlined in SOW on per
project basis).
	 
	 	•	 	Have an assigned LiveWorld Event Producer to assist with set up/execution
of the Town Hall
	 
	 	•	 	Host 6 months worth of audio-archives of each event in Real Player and
Windows Media player format (if purchased as outlined within SOW for Audio/video
services).
	 
	 	•	 	Provide audio recording in MP3 file instead of delivered CD recording (if
purchased as outlined within SOW for Audio/video services).

-18-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

EXHIBIT D

Operations SLA Performance Standards

     1. Performance Standards: LiveWorld and the LiveWorld Services shall comply with the
performance standards set forth in this service levels agreements (“SLA”).

          1.1 Service Availability Performance. LiveWorld shall measure Service Availability
(“SA”) on an individual country basis for all LiveWorld Services provided for each country under
this Agreement.

               Monthly Service Availability Metric for each individual LiveWorld Services:

               [***]%

          1.2 Website Response Performance. LiveWorld shall measure monthly website response
(“WR”) times based upon the download time of LiveWorld’s raw HTML, excluding any external content.

               Minimum time to connect to LiveWorld Site: [***] second, [***]% of the time.

               Minimum time to connect to LiveWorld Site: [***] second, [***]% of the time.

          1.3 Service Performance Standard Calculations.

               1.3.1 Monitoring: Approximately every [***] minutes, the LiveWorld monitor will
issue
an HTTP GET from within the LiveWorld datacenter and store results in the LiveWorld monitoring
database, for each LiveWorld Service.

               The monitoring database shall be structured similarly to the following:

TABLE `log`

`timestamp` bigint (20) NOT NULL default ‘0’,

`host` text NOT NULL,

`uri` text NOT NULL,

`status` text NOT NULL,

`duration` int (11) NOT NULL default ‘0’

› TYPE=InnoDB

-19-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

	 	 	 	 	 
	 

	 	where
	 	timestamp is the Unix timestamp
	 
	 	 	 	 
	 

	 	 	 	hostname & URI is the actual service and URI being tracked
	 
	 	 	 	 
	 

	 	 	 	status is a flag that indicates whether that measurement
should be factored into the SLA or should be excluded due to
schedule maintenance or eBay outage or other exclusion per the
terms of
this agreement.
	 
	 	 	 	 
	 

	 	 	 	Duration is the time it took to load a page in milliseconds

Sample data will look similar to the following:

	 	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=102 OK 492
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=102 OK 614
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=105 OK 503
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=105 OK 111
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=105 OK 309
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=105 Maint 11552
	 	Ignore
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=105 OK 625
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=105 OK 732
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=105 OK 819
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=105 OK 277
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=105 OK 832
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=105 OK 710
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=105 OK 2102
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108300

	 	forums.ebay.com /dbl/form.jsp?forum=105 OK 981
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 382
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 422
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 385
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 506
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 302
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 685
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 781
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 3501
	 	Fulfilled, <4
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 419
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 112
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 209
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 325
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 1033
	 	Fulfilled, <2
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 OK 2101
	 	Fulfilled, <4
	 

	 	 	 	 
	1083108301

	 	forums.ebay.de /forum.jsp?forum=35 Fail null
	 	Unfulfilled
	 

	 	 	 	 

               1.3.2 vice Availability Calculating:

-20-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

Step 1: For each HTTP GET record in the monitor database, the following will
be determined:

Unfulfilled requests — timeouts on requests that take longer than
[***] ([***] milliseconds)

Fulfilled requests — all requests [***] seconds or less

<[***] requests — all Fulfilled requests loading in less than
[***] seconds ([***] milliseconds)

<[***] requests — all Fulfilled requests loading in greater than
[***] seconds ([***] milliseconds) but greater than or equal to [***]
seconds

>[***] requests — all fulfilled requests loading in greater than
[***] seconds

Ignore requests — all requests during Scheduled Maintenance windows
and outages of the eBay Site that impact the LiveWorld Services and
other permitted exceptions under Section 12.3 of the Agreement and
Section 5 of this SLA.

Net Requests — The total number of requests minus Ignore requests

Step 2: A SA percentage for each LiveWorld Service will be calculated by
dividing Fulfilled requests by Net Requests then multiplying by [***]. For
the sample data above, the resulting calculation would be:

Forums.ebay.com: Fulfilled=[***], Net Requests=[***] — SA=[***]

Forums.ebay.de: Fulfilled=[***], Net Requests=[***] — SA=[***]

Step 3: A WR percentage for <[***] second requests for each LiveWorld
Service will be calculated by dividing the number of <[***] second
requests by the Net Requests minus Unfulfilled requests times [***]. A WR
percentage for <[***] second requests for each LiveWorld Service will be
calculated by dividing the sum of the number <[***]and <[***] second
requests by Net Requests minus unfulfilled requests times [***]. For the
sample data above, the resulting calculation would be:

Forums.ebay.com:

<[***] second requests = [***], Net Requests=[***] — 0 =[***] —

-21-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

WR for <[***] seconds = [***]

<[***] second requests = [***], Net Requests = [***] — WR for

<[***] seconds = [***]

Forums.ebay.de

<[***] second requests=[***], Net Requests=[***] — WR for

<[***] seconds=[***]

<[***] second requests=[***], Net Requests = [***] — WR for

<[***] seconds = [***]

Step 4: Metrics will be calculated each LiveWorld Service by using the
monthly Page Views reported by each service within a particular country
(weighted average for services within that country).

          1.4 LiveWorld and eBay shall review the performance metrics and monitoring tools at least once
per quarter. Any changes to the performance metrics or monitoring tools, must be mutually agreed
upon by LiveWorld and eBay in writing.

     2. Technical Support and Problem Resolutions:

          2.1 Technical Support. LiveWorld shall provide eBay with Technical Support every day
(24x7) with a telephone/pager number for submission of all Severity 1 and 2 Support Requests and an
email support address for Severity 3 and feature enhancement/modification requests. An on-call
support technical shall answer the telephone/pager number.

          2.2 Problem Classification. The following classification table defines the severity
of problems reported by eBay and/or LiveWorld.

Problem Classification Table

	 	 	 
	Classification	 	Criteria
	Severity 1

(Critical)

	 	The LiveWorld Service is non-operative or performance is
significantly impaired. The LiveWorld Service cannot be
accessed by Users without significant delay, if at all. No
known work around is currently available.
	 
	 	 
	Severity 2

(Degraded)

	 	The LiveWorld Service is operational but usability is impaired.
	 
	 	 
	Severity 3

(Minimal)

	 	Reported problems that have slight or no impact on User access
or usability. (Includes general bugs and users or eBay
contributed HTML that causes performance/display problems)

-22-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

          2.3 Response Expectation Table. The following Response Expectation table specifies
the level of response that will be given to a problem at each step of the process based upon the
assigned severity of the problem. The table specifies the maximum of time elapsed to complete each
step.

Escalation Response Expectation Table

 

	 	 	 	 	 	 	 
	Severity	 	Step 1 (Identify)	 	Step 2 (Temporary	 	Step 3 (Fix)
	 	 	 	 	Fix)	 	 
	1 (Critical)

	 	[***] minutes
	 	Immediate and
continuing best
efforts
	 	Immediate and
continuing best
efforts
	 
	 	 	 	 	 	 
	2 (Degraded)

	 	[***] hours during

normal business

hours, [***] hours

otherwise
	 	[***] calendar days
	 	Within [***]

calendar days
	 
	 	 	 	 	 	 
	3 (Minimal)

	 	[***] business day
	 	Worked on a time

available basis
	 	As appropriate

          2.4 Escalation Process. All problems with a Severity Level of 1 to 2 will be
escalated if a solution or plan of resolution cannot be achieved within the designated amount of
time as described above. Escalations will occur in accordance with the following schedule:

Severity 1 and 2 Problem Escalation:

[***]min. LiveWorld NOC, 408-838-6955

[***]min. Andrew Oliver, 408-203-4884

[***]min. Daniel Zaner, 408-858-7988

[***]min. Chris Christensen, 408-416-6348

>[***]min. Peter Friedman, 408-666-1126

Severity 3 Problem Escalation:

[***] hours ebay-requests@liveworld.com

[***] hours            Louis Johns, 408-426-6249

[***] hours            Debbie Dembecki, 408-218-1312

>[***] hours            Jenna Woodul, 408-836-9645

For severity 3 issues, LiveWorld may choose not to provide temporarily
or permanent fixes.

     3. Schedule Maintenance:

     LiveWorld shall be entitled to perform schedules maintenance on the LiveWorld Service,
provided (a) eBay will receive at least [***] hours prior written notice of the date, time and
expected

-23-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

duration thereof and (b) such maintenance will (i) not exceed [***] hours in total per
calendar month and (ii) LiveWorld shall work with eBay to attempt to have schedule maintenance
conducted at times least likely to cause disruption to the operation of the LiveWorld Service
(“Scheduled Maintenance”). Upon request by LiveWorld, eBay may, in its sole discretion, grant
additional periods of scheduled maintenance. Performance measurement ‘misses’ during such windows
will not be counted against the Service Availability or Website Response metrics.

     4. Unscheduled outage/error:

     Once LiveWorld identifies that a Severity 1 or 2 problem has occurred and which LiveWorld
expects to have a duration of greater than [***] minutes, LiveWorld will use its best efforts to
notify eBay within [***] minutes that such problem has been encountered. This notification will
take the form of a phone call in the eBay Network Operation Center (NOC) at (408) 376-6011 or via
AIM to SiteLead.

     5. Exceptions to this SLA:

          5.1 For new Customizations deployed by LiveWorld for eBay, performance guarantees shall begin
[***] days after initial public deployment on the eBay Site. For new deployments of existing
LiveWorld Services, performance guarantee shall begin [***] days after the initial public
deployment on the eBay Site. For major upgrades, performance guarantees shall be suspended for up
to [***] day. For new code updates, performance guarantees shall be suspended for up to [***]
hour.

          5.2 Performance guarantees shall be suspended in the following circumstances:

               5.2.1 In the event of a greater than [***]% increase above the [***]-day average
daily peak
traffic for any single LiveWorld Service in a [***] minute window, LiveWorld shall have [***] hours
to respond.

               5.2.2 In the event of a greater than [***]% increase above the [***]-day average
daily peak
traffic for any single LiveWorld Service, LiveWorld shall have [***] hours to respond.

          5.3 LiveWorld shall not be responsible for any failure to meet the performance standards set
forth in Section 1 of this SLA resulting from any act or omission by eBay; or from any Force
Majeure events.

          5.4 Reduced SLA for U.S. Groups until completion of 4.X upgrades scheduled in Q1 2007.

-24-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

               5.5 Reduced SLA for any products eBay is operating outside LiveWorld’s recommendation for
product specifications (i.e. non archiving of inactive content as an example). The parties will
mutually agree on which products will fall under this Reduced SLA based on what is commercially
reasonable for LiveWorld to support.

Monthly Service Availability Metric for services outlined in Section 5.4 &
5.5:

[***]%

Minimum
to connect to LiveWorld Site: [***] seconds, [***] of the time.

Minimum to connect to LiveWorld Site: [***] seconds, [***] of the time.

     6. LiveWorld environmental changes:

     LiveWorld will provide to eBay a weekly notification outlining significant changes (if any)
that are scheduled to be made to its technical environment at least [***] hours before the change
is made.

     7. Failure of service contingency:

     Prior to launching any new LiveWorld Service, a contingency plan must be established that
provides eBay Operations with an easy method of masking or removing LiveWorld’s Service from the
eBay Site.

     8. Monitoring:

     Service availability and performance monitoring will be performed by LiveWorld using LiveWorld
monitoring tools. At eBay’s request, LiveWorld will make available to eBay within [***] hours,
monitoring logs for the eBay services LiveWorld operates.

     9. Browser Compatibility:

     LiveWorld Site will initially be compatible with and Microsoft Internet Explorer 6.0 and
later, Firefox 1.5 and later, and Safari 2.0, eBay and LiveWorld shall mutually agree on the
timeframe in which LiveWorld’s then current services will be made compatible with new releases of
Microsoft Internet Explorer, Firefox and/or Safari, that are released after the effective date
of this Agreement.

-25-

 

	 	 	 
	 

	 	PORTIONS DENOTED WITH [***] HAVE BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

     10. Post Mortem Reports:

     LiveWorld will provide post mortem reports after each Severity 1 or 2 failure. The report
will explain the root cause of the problem, and provide the short-term solution implemented to
mitigate the issue and a long-term solution for preventing the problem. This document should be
emailed to the following eBay Operations email address: sitelead@ebay.com. eBay will
provide LiveWorld a weekly list of opened cases for LiveWorld Services.

     11. Credits:

     LiveWorld will credit eBay as set forth in the table in this section below each time LiveWorld
fails to meet a Performance Standard in Section 1 of this SLA or a Problem Resolution Standard set
forth in Section 2 of this SLA. Credits consist of hard dollars. eBay will determine, its sole
discretion, within [***] days of an incident whether a credit is due and shall notify LiveWorld in
writing. Credits will be applied to the involve due for the month immediately following a month
with an incident.

	 	 	 	 	 
	Standard	 	Credit/Bonus	 	Maximum Credit
	Service Level Agreement

	 	[***]% or greater — no
credit <[***]% -
credit equal to [***]%
of the monthly fees due
for the country that is
affected by the service
downtime. This credit
will only apply to each
individual country
service based on a
weighted average for all
products within that
country, and will not be
aggregated across all
countries.	 	 
	 
	 	 	 	 
	Escalation Response

	 	$[***] per incident
	 	$[***] annually
	 
	 	 	 	 
	Failure to meet post mortem
guidelines

	 	$[***] per incident
	 	$[***] annually

12. Source Code

     In the event of a bankruptcy filing or a filing of insolvency during the term of this
agreement resulting in LiveWorld’s inability to perform its obligations under this agreement.
LiveWorld shall license its software to eBay and the eBay Affiliates at no cost to eBay.

-26-exv10w10

 

Exhibit
10.10

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

Execution Draft

LIVEWORLD SALES REPRESENTATIVE AGREEMENT

     This Sales Representative Agreement (“Agreement”) is entered into as of July 7, 2006
(“Effective Date”), between LiveWorld, Inc., a Delaware corporation with offices at 170
Knowles Drive, Suite 211, Los Gatos, California 95032, U.S.A. (“LiveWorld”), and
LiveWorld-WPP, L.L.P., 170 Knowles Drive, Suite 211, Los Gatos, California 95032, U.S.A
(“Representative”).

In consideration of the covenants and conditions contained herein, the parties hereby agree to the
following:

     1. DEFINITIONS.

          (a) “Revenue” shall mean the gross amount that LiveWorld receives from third parties
whose purchase of LiveWorld Services is directly attributable to solicitation by Representative.
For the purposes of this definition “receives” means LiveWorld recognizes the revenue on its
accounting books and collects cash payment for that revenue.

          (b) “LiveWorld Services” means LiveWorld’s online solutions, which include marketing,
community support, business intelligence and other business promotions.

          (c) “WPP” means J. Walter Thompson U.S.A., Inc., a Delaware corporation.

          (d) “WPP Affiliates” means any entity controlling, controlled by or under common
control with WPP, as per WPP Group plc’s annual report and published changes thereto that occur
until the release of the subsequent annual report. For purposes of this definition, “control”
shall mean the beneficial ownership of more than 50% of the voting securities of an entity.

     2. APPOINTMENT AND AUTHORITY OF REPRESENTATIVE.

          (a) Appointment. Subject to the terms and conditions of this Agreement, LiveWorld
hereby appoints Representative as a sales representative for the LiveWorld Services, and
Representative hereby accepts such appointment. Representative’s sole authority shall be to
solicit orders for the LiveWorld Services only from WPP Affiliates or in conjunction with WPP
Affiliates from the clients thereof in accordance with the terms of this Agreement, unless
LiveWorld approves the solicitation of other companies. Unless otherwise authorized by LiveWorld
in writing, Representative shall have no power or authority, express or implied: (i) to make any
commitment or incur any obligations on behalf of LiveWorld; or (ii) to collect any monies or to
give receipts on behalf of LiveWorld.

          (b) Exclusivity. Representative shall neither solicit sales for nor sell any other
products or services other than LiveWorld Services without the prior written consent of LiveWorld.

          (c) Reserved Rights. Notwithstanding the appointment of Representative as a sales
representative, LiveWorld reserves the right to solicit orders directly from and sell directly to
any clients. Notwithstanding the foregoing, and subject to the processes set forth in Exhibit B,
(i) LiveWorld shall not solicit or accept orders directly from any client with respect to an
Opportunity (as defined in Exhibit B) that LiveWorld and Representative have agreed that
Representative will pursue; and (ii) if the specific brand unit

 

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

of the client involved in an Opportunity has additional Opportunities, the two parties will
endeavor in good faith to pursue such Opportunities through the Representative, prior to LiveWorld
pursuing those Opportunities apart from the Representative.

     3. COMMISSION.

          (a) Sole Compensation. Representative’s sole compensation under the terms of this
Agreement shall be a commission on Revenue of LiveWorld Services computed in accordance with
Exhibit A and this Section 3, as adjusted pursuant to Sections 3(b) and 3(g) below.

          (b) Split Commissions. If more than one sales representative is involved in the
solicitation of a particular order, LiveWorld and Representative shall mutually agree upon a
reasonable split of the total commission for the order between or among the representatives
involved, which split shall reflect each representative’s respective contribution to the earning of
such commission. Sales offices owned by LiveWorld shall be considered as sales representatives in
determining split commissions.

          (c) Withholding Taxes. LiveWorld may withhold from payments to Representative under
this Agreement any withholding taxes required to be withheld by LiveWorld under applicable law.
Such amount shall be paid to the appropriate taxing authorities.

          (d) Disputes. If Representative has questions about Representative’s commission
payment, Representative shall within [***] months of the original due date of the disputed payment,
send to LiveWorld a notice containing all of the following information: (i) Representative’s name
and address; (ii) the check number on the commission payment; (iii) the period of time covered by
the commission payment; (iv) the names of clients for which commissions were earned; and (v) a
description and explanation of the alleged discrepancy. Within [***] days after its receipt of
such notice, LiveWorld shall either (i) correct the deficiency or (ii) if LiveWorld believes in
good faith that the commission payment was not deficient, provide a detailed written response to
Representative explaining the basis for such belief. In the event the two parties cannot resolve
the issue they agree to go to non-binding mediation on the matter prior to pursuing any other legal
action on it.

          (e) Payment. Payment of commissions shall be in United States dollars and shall be
subject to all applicable governmental regulations and rulings, including the withholding of any
taxes required by law.

          (f) Date Commission Earned/Due; Time of Payment. The commission on a given purchase
of LiveWorld Services shall be deemed earned and due when LiveWorld actually receives and
recognizes such Revenue on its accounting books. For clarity, if Revenue from any client is paid
or recognized as revenue on LiveWorld’s accounting books over an extended time period, then
commissions to Representative shall be paid over a correspondingly extended time period. LiveWorld
shall pay any commissions which are due to Representative [***] days after the end of the calendar
month in which the commission became earned and due.

          (g) Commission Charge-Back. LiveWorld shall have the absolute right to set such cash
discounts, to make such allowances and adjustments, to accept such returns from its clients, and to
write off as bad debts such overdue client accounts as it deems advisable. In each such case,
LiveWorld shall charge

- 2 -

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

back to Representative’s account any amounts previously paid or credited to it with respect to
such cash discounts, allowances, adjustments, returns or bad debts.

     4. SALE OF THE LIVEWORLD SERVICES.

          (a) Protocol for Representative and LiveWorld. Subject to the provisions of this
Section 4, Representative and LiveWorld shall operate in accordance with the processes set forth in
Exhibit B.

          (b) LiveWorld Materials. LiveWorld shall make certain materials available to
Representative in connection with this Agreement, which may include systems, documentation, tools,
designs, data, content and other materials related to the LiveWorld Services (“LiveWorld
Materials”).

          (i) License. Subject to the restrictions in this section, LiveWorld hereby grants
Representative a worldwide, nonexclusive, royalty-free license during the Term to use, modify and
prepare derivative works of the LiveWorld Materials for the sole purpose of soliciting orders for
LiveWorld Services to current and prospective clients; provided, however that all material
modifications shall be subject to LiveWorld’s prior approval. Non-material modifications to
LiveWorld Materials made by Representative shall be subject to change at LiveWorld’s direction.

          (ii) Assignment and Further Assurances. LiveWorld shall retain all right, title and
interest in and to any intellectual property rights in the LiveWorld Materials, but to the extent
that Representative gains any ownership interest in LiveWorld Materials, Representative agrees to
assign (or cause to be assigned) and hereby assigns fully to LiveWorld such interest and any
copyrights, patents or other intellectual property rights relating to all LiveWorld Materials.
Representative agrees to assist LiveWorld, or its designee, at LiveWorld’s expense, in every proper
way to secure LiveWorld’s rights in LiveWorld Materials and any copyrights, patents or other
intellectual property rights relating to all LiveWorld Materials in any and all countries,
including the disclosure to LiveWorld of all pertinent information and data with respect to all
LiveWorld Materials, the execution of all applications, specifications, oaths, assignments and all
other instruments that LiveWorld may deem necessary in order to apply for and obtain such rights
and in order to assign and convey to LiveWorld, its successors, assigns and nominees the sole and
exclusive right, title and interest in and to all LiveWorld Materials, and any copyrights, patents
or other intellectual property rights relating to all LiveWorld Materials.

          (c) Prices and Terms of Sale. LiveWorld shall provide Representative with copies of
its current pricing parameters, its descriptions of LiveWorld Materials, its timing and its
standard terms and conditions, as established from time to time. For any quote that it provides,
Representative shall adhere to the LiveWorld pricing parameters, descriptions, timing and terms and
conditions. Notwithstanding the foregoing, LiveWorld reserves the right to require that
Representative obtain LiveWorld’s prior approval for any such quote. Each order shall be governed
by the LiveWorld prices, descriptions, timing and terms and conditions in effect at the time the
order is accepted, and all quotations by Representative shall contain a statement to that effect.

          (d) Weekly Reports. Representative shall provide LiveWorld with sales status reports
each week and other reports as may be requested by LiveWorld. The weekly sales status reports
shall contain at least the following information:(i) the WPP Affiliate(s) solicited, (ii) estimated
volume of sales of LiveWorld Services to such WPP Affiliate(s) or their clients, (iii) estimated
timeframe for implementation of such LiveWorld Services, (iv) description of LiveWorld Services
likely to be purchased.

- 3 -

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

          (e) Acceptance. All business solicited by Representative shall be subject to
acceptance by LiveWorld, and all quotations by Representative shall contain a statement to that
effect. Representative shall have no authority to make any acceptance or delivery commitments to
clients. LiveWorld specifically reserves the right to reject any order or any part thereof for any
reason.

          (f) Credit and Payment. LiveWorld shall have the sole right of credit approval or
credit refusal for clients in all cases. LiveWorld shall render all invoices directly to the
clients. Payments shall be made directly to LiveWorld. Notwithstanding the foregoing, if
requested by LiveWorld, Representative shall provide LiveWorld with reasonable assistance with the
collection of client accounts.

     5. WPP LOSS OF CLIENT ACCOUNT. In the event that LiveWorld is receiving Revenue from
a client of WPP or a WPP Affiliate that (i) discontinues its relationship with WPP or such WPP
Affiliate and (ii) discontinues its relationship with the Representative, each with respect to
LiveWorld-related services on a specific project, but LiveWorld continues to provide such services
on such client project (“Discontinued Project”), then:

	 	a.	 	Warrants. For the purpose of calculating the JV Net Revenue
Contribution Portion (as defined in the Warrant Purchase Agreement), LiveWorld revenue
from a Discontinued Project shall be considered Revenue for a period of [***] days
following the date of such client’s termination of its relationship with the
respective WPP Affiliate and the Representative for such Discontinued Project.
Thereafter, any LiveWorld revenue from such Discontinued Project will no longer be
considered Revenue, so it will not count towards the Net Revenue Contribution Portion.
	 
	 	b.	 	Commissions. Subject to Representative’s compliance with the terms
and conditions of the Agreement, LiveWorld shall pay commission to Representative on
all Discontinued Projects meeting all of the following requirements: (i) the
Discontinued Project was primarily attributable to Representative’s efforts during the
period prior to termination of the project, such as the Representative having arranged
the signing of the contract or having made a substantive introduction and
recommendation that specifically led to the signing of a contract (as opposed to a
casual referral); (ii) Revenue is recognized by LiveWorld on its accounting books
within the [***] day period after the Discontinued Project was terminated; and (iii)
LiveWorld actually collects the cash payment for such Revenue within the specified
time period set forth in the contract for the Discontinued Project; provided however
that LiveWorld shall have the right to equitably divide such commissions with
succeeding representatives to the extent such succeeding representatives render
services with respect to such Discontinued Project. If LiveWorld is owed any amounts
by Representative, LiveWorld shall have the right, in its absolute discretion, to
offset any commission payable by LiveWorld to Representative by such obligation owed
to LiveWorld by Representative.

     6. ADDITIONAL RESPONSIBILITIES OF REPRESENTATIVE.

          (a) Promotion of the LiveWorld Services. Representative shall, at its own expense,
use its commercially reasonable best efforts to maximize the sale of the LiveWorld Services to WPP
Affiliates and clients thereof, provided that such efforts shall be made only through or in
coordination with the appropriate account teams of WPP Affiliates.

- 4 -

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

          (b) Facilities. Representative shall provide itself with, and be solely responsible
for, such facilities, employees, business organization, permits, licenses, and other forms of
clearance from governmental or regulatory agencies as are necessary for the conduct of its business
operations in accordance with this Agreement and any expenses associated with any of the foregoing.

          (c) Books and Records. Representative shall maintain and make available to LiveWorld
accurate books, records, and accounts relating to the business of Representative with respect to
the LiveWorld Services. Representative shall also maintain a record of any client complaints
regarding either the LiveWorld Services or LiveWorld and immediately forward to LiveWorld the
information regarding those complaints. LiveWorld shall have the right to inspect at reasonable
times all of the foregoing books, records and accounts.

          (d) Notice of Changes. Representative shall promptly notify LiveWorld of: (i) any
changes in the key personnel, organization, and status of clients; and (ii) any political,
financial, legislative, industrial or other events that Representative is or becomes aware of that
could affect the mutual business interests of Representative and LiveWorld.

          (e) Employee Policies. Representative shall comply with all LiveWorld company
policies, including any policies enumerated in LiveWorld’s employee handbook, including but not
limited to policies regarding ethics, conflicts of interest, equal opportunity employment,
diversity and sexual harassment.

          (f) LiveWorld Direction. Representative shall follow any proper and reasonable
instructions given by the chief executive officer of LiveWorld or agent or delegate thereof in
carrying out its obligations under this Agreement.

     7. PROMOTION ASSISTANCE. To the extent that LiveWorld possesses or elects to create
such materials, LiveWorld shall, at its own expense, provide Representative with marketing and
technical information concerning the LiveWorld Services as well as reasonable quantities of
brochures, instructional material, advertising literature, and other LiveWorld Services data.

     8. LIMITATION OF LIABILITY. IN NO EVENT SHALL A PARTY BE LIABLE TO THE OTHER PARTY OR
TO ANY THIRD PARTY FOR ANY SPECIAL, INDIRECT, PUNITIVE, INCIDENTAL OR CONSEQUENTIAL DAMAGES
(INCLUDING, WITHOUT LIMITATION, LOSS OF PROFITS), CAUSED BY ANY BREACH OF A PARTY’S OBLIGATIONS
ARISING OUT OF OR RELATING TO THIS AGREEMENT, REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT
OR IN TORT (INCLUDING NEGLIGENCE), EVEN IF THE OTHER PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF
SUCH DAMAGES. EACH PARTY’S TOTAL LIABILITY TO THE OTHER FOR ANY KIND OF LOSS, DAMAGE OR LIABILITY
ARISING UNDER OR IN CONNECTION WITH THIS AGREEMENT, UNDER ANY THEORY OF LIABILITY, SHALL NOT EXCEED
(AS AN AGGREGATE) THE AMOUNTS PAID BY LIVEWORLD TO REPRESENTATIVE UNDER THIS AGREEMENT IN THE
TWELVE (12) MONTHS PRIOR TO THE EVENT GIVING RISE TO THE LOSS, DAMAGE OR LIABILITY. THE FOREGOING
LIMITATIONS ON LIABILITY WILL NOT APPLY WITH RESPECT TO THE INDEMNIFICATION OBLIGATIONS UNDER
SECTION 13(h).

- 5 -

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

     9. CONFIDENTIALITY

          (a) Definition. “Confidential Information” means any information disclosed by
LiveWorld to Representative, either directly or indirectly in writing, orally, by inspection of
tangible objects whose confidential or proprietary nature is identified at the time of such
disclosure, including without limitation (i) this Agreement and all its Exhibits, any addenda
hereto signed by both parties; (ii) any source code, software tools, designs, schematics, plans,
work in process or future development relating to LiveWorld Services; (iii) any LiveWorld
scientific, engineering, manufacturing, marketing or business plan relating to LiveWorld; (iv)
financial or personnel matter relating to LiveWorld, (v) present or future products, sales,
suppliers, web site visitors, and web site users. Confidential Information may also include
information disclosed to LiveWorld by third parties. Confidential Information shall not, however,
include any information which (i) was publicly known and made generally available in the public
domain prior to the time of disclosure to Representative by LiveWorld; (ii) becomes publicly known
and made generally available after disclosure to Representative by LiveWorld through no action or
inaction of Representative; (iii) is in the possession of Representative, without confidentiality
restrictions, at the time of disclosure by LiveWorld as shown by Representative’s files and records
immediately prior to the time of disclosure or (iv) was provided to Representative pursuant to
Section 4 or 7 hereof and not clearly marked “Confidential” at the time it was so provided.

          (b) Obligations. Representative acknowledges that the Confidential Information
constitutes LiveWorld’s valuable trade secrets. Representative shall not use any Confidential
Information for any purpose other than as expressly permitted under this Agreement. Representative
will not disclose Confidential Information or permit Confidential Information to be disclosed,
directly or indirectly, to any third party without LiveWorld’s prior written consent.
Representative shall not disclose Confidential Information to its employees, except on a “need to
know” basis where such disclosure is necessary and required for Representative to perform its
obligations hereunder. Representative shall not disclose Confidential Information to any employee
of Representative unless such employee has signed a non-use and non-disclosure agreement in content
at least as protective as the provisions hereof, prior to any disclosure of Confidential
Information to such employee. Representative will exercise the same degree of care in protecting
Confidential Information from unauthorized use and disclosure as it exercises in protecting its own
information of a similar nature, but in no event less than reasonable care. The provisions of this
Section 9 shall survive any expiration or termination of this Agreement for a period of three (3)
years after the effective date of such expiration or termination. Notwithstanding the foregoing,
either party may disclose the existence and terms of the Agreement to investors and prospective
investors and their counsel and other advisors under a similar confidentiality obligation in
connection with any private placement of securities, in connection with a merger, acquisition or
sale of all or substantially all of its assets.

          (c) Remedies. Representative agrees that any violation or threatened violation of
this Section 9 will cause irreparable injury to LiveWorld, entitling LiveWorld to obtain injunctive
relief in addition to all other legal remedies.

     10. TRADEMARKS AND TRADE NAMES.

          (a) Trademarks. During the term of this Agreement, Representative shall have the
non-exclusive right to indicate to the public that it is an authorized representative of LiveWorld
Services and to advertise and promote such LiveWorld Services under the trademarks, marks, and
trade names of LiveWorld that LiveWorld may adopt from time to time (“LiveWorld
Trademarks”); provided, however, that upon [***] days prior written notice to Representative,
LiveWorld may substitute alternative marks for any or all of the

- 6 -

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

LiveWorld Trademarks. All representations of LiveWorld Trademarks that Representative intends
to use shall first be submitted to LiveWorld for approval (which shall not be unreasonably
withheld) of design, color and other details or shall be exact copies of those used by LiveWorld.
In addition, Representative shall fully comply with all reasonable guidelines, if any, communicated
by LiveWorld concerning the use of LiveWorld Trademarks.

          (b) Use. Except as set forth in this Section 10, nothing contained in this Agreement
shall grant or shall be deemed to grant to Representative any right, title or interest in or to any
LiveWorld Trademarks. All uses and benefits of LiveWorld Trademarks will inure solely to the
benefit of LiveWorld, and Representative shall obtain no rights with respect to any LiveWorld
Trademarks, other than the right to solicit orders for and promote LiveWorld Services as set forth
herein. Representative irrevocably assigns to LiveWorld all such right, title and interest, if
any, in and to any LiveWorld Trademarks. Representative shall not use any LiveWorld Trademark or
any similar mark in Representative’s name or in any other manner use any LiveWorld Trademark to
identify Representative’s business. At no time during or after the term of this Agreement shall
Representative attempt to register any trademarks, marks or trade names confusingly similar to
those of LiveWorld.

     11. TERM AND TERMINATION.

          (a) Term. This Agreement will commence on the Effective Date and shall continue for a
term of [***] years unless earlier terminated as set forth herein or by mutual agreement. The
Agreement shall renew automatically for additional terms of [***] year unless either party gives
written notice of intent to terminate at least [***] days prior to the expiration of the
then-current term.

          (b) Termination for Insolvency. Either party may terminate this Agreement immediately
upon written notice if: (i) a receiver, administrator, or similar officer is appointed over all or
any part of the assets or undertaking of the other party and is not discharged within [***] days of
such appointment; (ii) the other party makes an assignment for the benefit of or a composition with
its creditors, or another arrangement of similar import; or (iii) a petition is presented, or a
meeting is convened for the purpose of considering a resolution, or other steps are taken, for the
winding up of the other party (or, if the other party is not a company, for its bankruptcy); (iv)
anything analogous to any of the foregoing under the laws of any jurisdiction occurs in relation to
the other party; or (v) the other party ceases to carry on its business in the ordinary course.

          (c) Termination for Cause. If either party materially breaches any provision of this
Agreement, the other party may terminate this Agreement by giving [***] days’ prior written notice
to such party; provided, however, that with respect to breaches capable of cure, this Agreement
shall not terminate if such party has cured the breach prior to the expiration of such [***] day
period.

     12. RIGHTS UPON TERMINATION.

          (a) Additional Commissions. Following termination, subject to all the provisions of
this Agreement and to Representative’s compliance with Section 12(c) below, LiveWorld shall pay
commissions to Representative on all purchases of LiveWorld Services meeting all of the following
requirements: (i) the purchase of LiveWorld Services was primarily attributable to Representative’s
efforts during the period prior to termination of this Agreement such as the Representative having
arranged the signing of the contract or made a substantive introduction and recommendation that
specifically led to the signing of a contract (as

- 7 -

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

opposed to a casual referral); (ii) the Revenue is recognized by LiveWorld on its accounting
books within the [***] day period after the effective termination date of this Agreement; and (iii)
LiveWorld actually collects the cash payment for such Revenue within the specified time period set
forth in the contract for such purchases of LiveWorld Services; provided however that LiveWorld
shall have the right to equitably divide such commissions with succeeding representatives to the
extent such succeeding representatives render services with respect to such transactions. If
LiveWorld is owed any amounts by Representative, LiveWorld shall have the right, in its absolute
discretion, to offset any commission payable by LiveWorld to Representative by such obligation owed
to LiveWorld by Representative.

          (b) Warrants. For the purpose of calculating the JV Net Revenue Contribution Portion
(as defined in the Warrant Purchase Agreement), LiveWorld revenue that meets all the requirements
set forth in Section 12(a) above shall be considered Revenue.

          (c) Return of Materials. All trademarks, trade names, patents, copyrights, designs,
drawings, formulas or other data, financial information, business plans, photographs, samples,
literature, and sales aids of every kind shall remain the property of LiveWorld. After the
termination of this Agreement, Representative shall prepare all such items in its possession for
shipment, as LiveWorld may direct. Representative shall not make or retain any copies of any
Confidential Information that may have been entrusted to it. Effective upon the termination of
this Agreement, Representative shall cease to use LiveWorld Trademarks. Any listing by
Representative of LiveWorld’s name in any telephone book, directory, and public record or like
publication shall be removed by Representative as soon as possible, but no later than the
subsequent issue of such publication.

          (d) No Liability. NEITHER LIVEWORLD NOR REPRESENTATIVE SHALL, BY REASON OF THE
EXPIRATION OR TERMINATION OF THIS AGREEMENT, BE LIABLE TO THE OTHER FOR COMPENSATION,
INDEMNIFICATION, REIMBURSEMENT OR DAMAGES ON ACCOUNT OF ANY LOSS OF PROSPECTIVE PROFITS OR
ANTICIPATED SALES OR ON ACCOUNT OF EXPENDITURES, INVESTMENTS, LEASES OR COMMITMENTS MADE IN
CONNECTION WITH THIS AGREEMENT OR THE ANTICIPATION OF EXTENDED PERFORMANCE HEREUNDER.

          (e) Survival. The provisions of Sections 4(b)(ii), 5, 8, 9, 12 and 13 shall survive
the termination or expiration of this Agreement for any reason. All other rights and obligations
of the parties shall cease upon the effective termination date of this Agreement.

     13. GENERAL PROVISIONS.

     (a) Governing Law. This Agreement is governed by the laws of the State of California,
USA, without regard for conflict of law provisions. Any mediation, court action, or other
adjudicative proceeding arising out of or relating to this Agreement shall be held in the
appropriate state or federal jurisdiction in the United States of America or, if such proceeding
cannot be lawfully held in such location, as near thereto as applicable law permits.

          (i) Mediation. Except as otherwise specifically provided in this Agreement, if any
controversy or claim arises out of this Agreement, the parties will attempt in good faith to
resolve such controversy or claim through non-binding mediation in accordance with the American
Arbitration Association Commercial Mediation Rules before resorting to litigation. The mediation
shall be held within

- 8 -

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

thirty (30) days of the end of such negotiation period. The costs of mediation shall be
shared equally by the parties to the mediation.

          (ii) Other Adjudicative Proceedings. In the event that the parties are unable to
resolve the dispute through mediation, and either party initiates a court action or other
adjudicative proceeding, the prevailing party in such proceeding arising out of or relating to this
Agreement shall be reimbursed by the party who does not prevail for their reasonable attorneys,
accountants and experts fees and related expenses (including reasonable charges for in-house legal
counsel and related personnel) and for the costs of such proceeding. In the event that two or more
parties are deemed liable for a specific amount payable or reimbursable under this Section
13(a)(ii), such parties shall be jointly and severally liable therefor.

     (b) Notices. Any notice, communication or statement relating to this Agreement shall
be in writing and deemed effective: (i) upon delivery when delivered in person; (ii) upon
transmission when delivered by verified facsimile transmission; or (iii) when delivered by
registered or certified mail, postage prepaid, return receipt requested, to the appropriate address
set forth on the first page of this Agreement.

     (c) Severability. If it is determined by a court of competent jurisdiction as part of
a final nonappealable ruling or government action, that any provision of this Agreement (or part
thereof) is invalid, illegal, or otherwise unenforceable, such provision shall be enforced as
nearly as possible in accordance with the stated intention of the parties, while the remainder of
this Agreement shall remain in full force and effect and bind the parties according to its terms.
To the extent any provision (or part thereof) cannot be enforced in accordance with the stated
intentions of the parties, such provision (or part thereof) shall be deemed not to be a part of
this Agreement; provided that in such event the parties shall use their best efforts to negotiate,
in good faith, a substitute, valid and enforceable provision which most nearly effects the parties’
intent in entering into this Agreement.

     (d) Foreign Corrupt Practices Act. In conformity with the United States Foreign
Corrupt Practices Act and with LiveWorld’s established corporate policies regarding foreign
business practices, Representative and its employees and agents shall not directly or indirectly
make any offer, payment, or promise to pay; authorize payment; or offer a gift, promise to give, or
authorize the giving of anything of value for the purpose of influencing any act or decision
(including a decision not to act) of an official of any foreign government or the United States
Government or inducing such a person to use his or her influence to affect any such governmental
act or decision in order to assist LiveWorld in obtaining, retaining or directing any business.

     (e) United States Export Controls. Representative understands and acknowledges that
LiveWorld is subject to regulation by agencies of the United States Government, including, but not
limited to, the United States Department of Commerce, which prohibit export, reexport or diversion
of certain products and technology to certain countries. Any and all obligations of LiveWorld to
provide the LiveWorld Services, documentation, or any media in which any of the foregoing is
contained, as well as any other technical assistance, shall be subject in all respects to such
United States laws and regulations as shall from time to time govern the license and delivery of
technology and products abroad by persons subject to the jurisdiction of the United States,
including the Export Administration Act of 1979, as amended, any successor legislation, and the
Export Administration Regulations issued by the Department of Commerce, Bureau of Export
Administration. Representative agrees to cooperate with LiveWorld, including, without limitation,
providing required documentation, in order to obtain export licenses or exemptions therefrom.
Representative warrants that it will comply with the Export Administration Regulations and other
United States laws and regulations

- 9 -

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

governing exports and reexports in effect from time to time. Representative agrees that
unless prior written authorization is obtained from the Bureau of Export Administration, or the
Export Administration Regulations explicitly permit reexport without such written authorization, it
will not export, reexport, or transship, directly or indirectly, the LiveWorld Services or any
technical data disclosed or provided to Representative, or the direct product of such technical
data, to country groups Q, S, W, Y or Z (as defined in the Export Administration Regulations), or
to any other country as to which the United States Government has placed an embargo against the
shipment of products, which embargo is in effect during the terms of this Agreement.

     (f) Compliance with Applicable Laws. Representative shall (i) comply with all
legislation, rules, regulations or other laws governing this Agreement, and (ii) advise LiveWorld
of any legislation, rule, regulation or other law (including but not limited to any customs, tax,
trade, intellectual property or tariff law) which is in effect or which may come into effect in a
territory in which Representative uses or intends to use the LiveWorld Services after the Effective
Date of this Agreement and which affects the importation of the LiveWorld Services into, or the use
and the protection of the LiveWorld Services and the intellectual property rights therein, such
territory, or which has a material effect on any provision of this Agreement.

     (g) Enforceability. Representative represents and warrants that the provisions of
this Agreement, and the rights and obligations of the parties hereunder, are enforceable under the
laws of the countries in which Representative will operate.

     (h) Indemnity. Each party (“Indemnifying Party”) agrees to defend, indemnify
and hold harmless the other party (“Indemnified Party”) from and against any and all
liability, damage, loss, cost or expense, including reasonable attorneys’ fees and expenses
(collectively, “Costs”), arising out of or in connection with any actual or threatened
claim, suit, action or proceeding (each a “Claim”) against Indemnified Party by a third
party relating to the services or products to be provided by Indemnifying Party under this
Agreement. If any Claim is asserted against an Indemnified Party, such Indemnified Party will
notify the Indemnifying Party as soon as possible of the nature of such Claim (provided that any
failure to so notify shall not relieve the Indemnifying Party from liability, except and only to
the extent that the failure materially prejudices the Indemnifying Party) and the Indemnifying
Party shall be entitled (but not required) to assume the defense of any suit brought to enforce
such Claim; provided, however, that the defense shall be conducted through legal counsel acceptable
to the Indemnified Party, acting reasonably, and that no settlement of any such Claim may be made
by the Indemnifying Party or the Indemnified Party without the prior written consent of the other
party, such consent not to be unreasonably withheld or delayed, and the Indemnifying Party shall
not be liable for any settlement of any such Claim unless it has consented in writing to such
settlement.

     (i) Press Releases. Representative acknowledges that LiveWorld may desire to use its
name in press releases, product brochures and financial reports indicating that Representative is a
partner of LiveWorld, and Representative agrees that LiveWorld may use its name in such a manner,
subject to Representative’s consent, which consent shall not be unreasonably withheld or delayed.

     (j) Language. This Agreement is in the English language only, which language shall be
controlling in all respects, and all versions hereof in any other language shall not be binding on
the parties hereto. All communications and notices to be made or given pursuant to this Agreement
shall be in the English language.

- 10 -

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

     (k) Force Majeure. Neither party will incur any liability to the other party on
account of any loss or damage resulting from any delay or failure to perform all or any part of
this Agreement if such delay or failure is caused, in whole or in part, by events, occurrences, or
causes beyond the control, and without negligence of, the parties. Such events, occurrences, or
causes will include, without limitation, acts of God, strikes, lockouts, riots, Internet outages,
acts of war, floods, earthquakes, fires and explosions.

     (l) Assignment. Representative may not assign, transfer or delegate this Agreement,
voluntarily or involuntarily, by operation or law, or otherwise. LiveWorld may assign this
Agreement in whole or in part. This Agreement shall inure to the benefit of and be binding upon
each party’s successors and permitted assigns. Any attempted assignment in violation of this
Section shall be null and void.

     (m) Entire Agreement. This Agreement and the exhibits attached hereto set forth the
entire agreement and understanding of the parties relating to the subject matter hereof and merge
all prior discussions between them. No modification of or amendment to this Agreement, nor any
waiver of any rights under this Agreement shall be effective unless in writing signed by (i) the
party to be charged and (ii) the WPP Affiliate that is a Managing Member (as defined in the
Operating Agreement of LiveWorld-WPP, L.L.C. at the time of such modification, amendment or waiver
(“WPP Manager”)). For the purposes of this Section 13(m), WPP Manager shall be a third party
beneficiary to this Agreement and entitled to the rights of WPP Manager set forth in this Section
13(m).

     (n) Execution in Counterparts and By Facsimile. This Agreement may be executed in
counterparts, each of which will be deemed an original and all of which together will constitute
one instrument. This Agreement may be executed and delivered by facsimile and the parties agree
that such facsimile execution and delivery shall have the same force and effect as delivery of an
original document with original signatures, and that each party may use such facsimile signatures
as evidence of the execution and delivery of this Agreement by all parties to the same extent that
an original signature could be used.

     (o) Good Faith. LiveWorld and Representative shall each at all times during the term
of this Agreement act dutifully and in good faith.

     (p) Construction. In the event that there is a conflict between the Agreement and any
exhibit, the terms of the Agreement shall prevail.

- 11 -

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

IN WITNESS WHEREOF, the parties by their duly authorized representatives have executed this
Agreement as of the Effective Date set forth above.

	 	 	 	 	 	 	 
	LiveWorld Corporation	 	 	 	Representative	 	 
	 
	 	 	 	 	 	 
	/s/
Peter H. Friedman

Signature

	 	 
	 	/s/Peter H.
Friedman

Signature
	 	 
	 
	 	 	 	 	 	 
	Peter H.
Friedman 

Printed Name

	 	 
	 	Peter H.
Friedman 

Printed Name
	 	 
	 
	 	 	 	 	 	 
	CEO 

Title

	 	 
	 	Managing
Member, LiveWorld — WPP 

Title
	 	 
	 
	 	 	 	 	 	 
	7/7/06 

Date

	 	 
	 	7/7/06 

Date
	 	 

- 12 -

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

EXHIBIT A

Commission Schedule

     Sales commission (prior to any applicable adjustment pursuant to Section 3(b) or 3(g)):

[***]

 

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

EXHIBIT B

Processes for Representative

I. OPPORTUNITIES COMING DIRECTLY FROM REPRESENTATIVE

	1.	 	Preliminary Screening. When Representative identifies or learns of an
opportunity to provide LiveWorld Services through WPP or a WPP Affiliate and/or
to client thereof (“Opportunity”), Representative will screen the Opportunity,
qualify it as worthwhile, commit to allocating time to pursuing it and, if
applicable, present LiveWorld’s services as a solution to WPP or the WPP
Affiliate and/or to the client.
	 
	2.	 	Notification of LiveWorld. Representative will give written notification to
the LiveWorld CEO, or the designated agent thereof, of an Opportunity.
	 
	3.	 	LiveWorld Response. Within [***] days of said notification,
LiveWorld will notify Representative in writing as to whether or not
Representative is authorized to pursue such Opportunity on behalf of LiveWorld,
which determination shall be in LiveWorld’s sole discretion pursuant to Section
4(e) in the Agreement. In the absence of such notification, LiveWorld shall be
deemed to have authorized Representative to pursue the Opportunity. Without
limiting the foregoing, LiveWorld may direct Representative not to pursue an
opportunity for any of the following reasons: the specific Opportunity (i) is
already being pursued by LiveWorld; (ii) involves an existing relationship that
LiveWorld has with a particular WPP Affiliate or client; or (iii) would create
a conflict of interest or violate an obligation of LiveWorld.
	 
	4.	 	Pursuing the Opportunity. Representative will pursue such approved
Opportunity in conjunction with WPP and/or the WPP Affiliate and/or directly
with the client of WPP or such WPP Affiliate.
	 
	5.	 	LiveWorld Involvement. Without limiting any of Representative’s obligations
under Sections 4 and 5 in the Agreement, Representative will involve LiveWorld
as appropriate in all discussions and follow LiveWorld’s direction with regard
to recommendation and description of services, pricing, contract terms and
conditions, and timing for campaigns.
	 
	6.	 	Agreements. Representative will close the Opportunity by arranging for an
agreement to be signed between (i) LiveWorld and WPP or the WPP Affiliate or
(ii) LiveWorld and the client of WPP or the WPP Affiliate
	 
	7.	 	Ongoing Relationship. Representative will manage the ongoing account
relationship resulting from such Opportunity with WPP or the WPP Affiliate
and/or the client as appropriate, which includes but is not limited to taking
responsibility for: (i) maintaining the business relationships (ii) maintaining
and growing the revenue as a result of renewals, volume growth, price
increases, additional services, positive customer relationships and
satisfaction, and (iii) resolving problems and identifying new Opportunities
within that client account and within WPP or the WPP Affiliate. In general
(but not necessarily) it is expected that WPP or the WPP Affiliate involved
will collaborate with Representative as to the conduct these same activities
relative to the client. It is part of Representative’s responsibilities to
enlist the support of WPP or the WPP Affiliate on such matters as appropriate.
	 
	8.	 	LiveWorld Authority. LiveWorld shall work in good faith with Representative
on the above process; provided however, that as set forth in Section 4(e) in
the Agreement, LiveWorld shall, in its sole discretion, have the authority to
accept or reject any Opportunity for any reason or no reason. Additionally, in
the event that LiveWorld rejects an Opportunity and later pursues the same
Opportunity (where “same” means the same client and the same specific project),
LiveWorld will

 

 

PORTIONS DENOTED WITH [***] HAVE BEEN

OMITTED AND FILED SEPARATELY WITH THE

SECURITIES AND EXCHANGE COMMISSION

PURSUANT TO A REQUEST FOR CONFIDENTIAL

TREATMENT.

	follow the protocol set forth in the chart below entitled
“Opportunities Coming Through LiveWorld to Representative” with respect to such
Opportunity. LiveWorld shall also at anytime have the right to withdraw
Representative’s authority to work on any Opportunity; provided, however, that
LiveWorld shall only do so at (i) a client’s request or (ii) if LiveWorld
reasonable and in good faith believes that Representative and/or WPP and/or the
WPP Affiliate cannot or will not effectively and in a timely manner pursue
and/or manage the Opportunity, and as a result the Opportunity is in jeopardy
of being lost or damaged.

II. OPPORTUNITIES COMING THROUGH LIVEWORLD TO REPRESENTATIVE

	1.	 	LiveWorld Screening. If LiveWorld identifies an Opportunity that it
believes is appropriate to pursue in conjunction with Representative
along with a WPP and/or a WPP Affiliate, LiveWorld may notify
Representative in writing of such Opportunity.
	 
	2.	 	Representative Response. Representative shall respond to LiveWorld of
its decision with respect to such Opportunity in writing within
[***] days from Representative’s receipt of LiveWorld’s notice.
In the absence of such notification, Representative shall be deemed to
have rejected the Opportunity.
	 
	3.	 	Rejected Opportunities. Without limiting the rights reserved by
LiveWorld in Section 2(c) in the Agreement, if Representative does not
accept an Opportunity, then LiveWorld, in its sole discretion, may pursue
or not pursue the opportunity in any manner it chooses.
	 
	4.	 	Following Acceptance. If Representative accepts an Opportunity, then
items 4-8 of the chart above entitled “Opportunities Coming Directly from
Representative” shall apply.

Special Dispute Resolution. In the event of a dispute among the parties regarding the
implementation of the processes described in this Exhibit B, prior to any formal dispute resolution
proceedings, the parties will escalate the dispute to LiveWorld’s and WPP’s corporate management
for discussion. In the event that the parties’ corporate management cannot resolve the dispute,
either party may initiate mediation, pursuant to Section 13(a) in the Agreement.

- 2 -

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00123-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00123-of-00352.parquet"}]]