Document:

Final Version

 

ALLIANCE AGREEMENT

 

THIS ALLIANCE AGREEMENT
(“Agreement”) dated as of March 28, 2013 (“Effective Date”) is among CEGEDIM Inc.
(Opus Health Division), a company with its headquarters located at 1425 US Highway 206, Bedminster, NJ 07921 (“CEGEDIM”),
and Grandparents.com, Inc., a Delaware corporation with offices at 589 Eighth Avenue, 6th Floor, New York, NY 10018 and Grand
Card, LLC, a Florida limited liability company with offices at 589 Eighth Avenue, New York, New York 10018 (Grandparents.com Inc.
and Grand Card LLC being collectively referred to as “GRAND CARD”). CEGEDIM and GRAND CARD are sometimes referred
to herein as a “Party” or, collectively, as the “Parties.”

 

WHEREAS, CEGEDIM has
developed a proprietary claims processing and business rules engine (“Claim Processing Engine”) and is in the
business of providing monetary discount co-pay cards, debit cards funding, claims adjudication and adherence programs and other
marketing solutions and customer support services to the pharmaceutical industry;

 

WHEREAS, GRAND CARD
is a wholly-owned subsidiary of Grandparents.com, Inc., a public company, and wishes to enter into the Alliance (as hereinafter
defined) with CEGEDIM;

 

WHEREAS, the Parties
wish to cooperate in order to develop high-value member benefit programs (“Program(s)”) that provide cash rewards
on a debit card (“Card”) to members of the general public who become holders of the Card (collectively, “Members”),
when the Members purchase certain selected products or services of participating sponsors (“Sponsors”) who wish
to enroll in the Programs;

 

WHEREAS, the Parties
have agreed that it is in their mutual best interests that CEGEDIM and GRAND CARD enter into a strategic alliance (“Alliance”),
to maximize their respective capabilities and business potential in providing the benefits of the Programs to Members combining
their respective strengths, technology, market presence and expertise.

 

NOW, THEREFORE, the
Parties hereto, acting through their duly authorized representatives, have agreed that CEGEDIM and GRAND CARD will form and administer
the Alliance pursuant to the terms and conditions contained herein.

 

1.            SCOPE

 

1.1          The
Alliance shall be an exclusive alliance between CEGEDIM and GRAND CARD for the purpose of pursuing the Programs on an international
basis. The exclusivity shall apply worldwide where the Parties decide to implement the Programs (“Territory”);
provided that the Parties will initially work together in the territory of the United States of America and thereafter may
by mutual agreement expand the Territory to other countries. The exclusivity provided for herein means that for the term of this
Agreement, CEGEDIM shall be GRAND CARD’s exclusive authorized manager of the Programs in the Territory and GRAND CARD shall
exclusively use CEGEDIM’s Services (as defined in Section 4.4) in connection with the Programs. Conversely, CEGEDIM agrees
that wherever a Program is rolled out in the Territory, and for the term of the Agreement, it: (1) will not provide services substantially
similar to the Services for any Competitor of GRAND CARD for substantially similar function as the Card. For purpose of this Subsection
1.1, the term “Competitor of GRAND CARD” is defined as any person that develops, markets or provides in a country
where a Program is rolled out, services similar to and that compete directly with the services provided by GRAND CARD, excluding
services pertaining to: (i) the market segment of pharmaceutical and healthcare, including but not limited to, prescription drugs,
medical devices, Over The Counter (OTC), dietary supplements, nutrition products and so-called functional food products; or (ii)
the market segment of Consumer Packaged Goods (CPG) (soft drinks, pre-packaged food, toiletries...), provided that CEGEDIM
does not provide services for CPG using similar business rules as those developed for GRAND CARD.

 

    	 

    	 

    

 

1.2          Insufficient
Transaction Volumes. Notwithstanding anything to the contrary, CEGEDIM may terminate the exclusivity and non compete obligation
set forth in Section 1.1 if the following minimum transaction volumes generated under this Agreement are not met within the following
periods: 250,000 transactions by the end of 2014 after the Grand Card program has been officially launched to the public
(the “Grand Opening”) subject to an initial ‘beta’ test period; 500,000 transactions
by the end of 2015; 1,000,000 transactions by the end of 2016. For purpose of this Section 1.2, “transaction”
means the process pursuant to which CEGEDIM will adjudicate a cash rebate redemption claim for a given Card issued under any applicable
Program.

 

1.3          The
use of the term “Alliance” in describing activities to be conducted by CEGEDIM and GRAND CARD pursuant to this
Agreement shall be construed to mean only activities to be conducted jointly by CEGEDIM and GRAND CARD for their mutual benefit.
As more fully set forth in Subsection 2.2, the “Alliance” is not a separate entity but is merely intended to
be a descriptive term to refer to CEGEDIM and GRAND CARD when conducting combined operations under this Agreement.

 

1.4          To
the extent that either CEGEDIM or GRAND CARD is unable to give full support to the efforts of the Alliance in a given instance,
such Party shall notify the other such Party of any such constraints and CEGEDIM and GRAND CARD agree to work to minimize the effect
of such constraints on the Alliance. It is the stated intent of both CEGEDIM and GRAND CARD in executing this Agreement, to put
forth their respective commercially reasonable best efforts to make the Alliance work for their mutual benefit and it is recognized
that only through cooperation and the exchange of information can the mutual operations be conducted most effectively.

 

1.5          In
the formation of this Alliance, CEGEDIM and GRAND CARD have agreed that it is their mutual intent to furnish benefits to the Members
which are of a high value and quality. It is, further, the intent of CEGEDIM and GRAND CARD to develop improved equipment and techniques
for providing quality services to the Sponsors of the Programs.

 

2.            RELATIONS
BETWEEN THE PARTIES

 

2.1          In
conducting operations pursuant to the Alliance, it is anticipated that GRAND CARD will act as the primary marketer and lead contractor
in concluding arrangements and performing operations for the Sponsors and other customers served by the Alliance. As a lead contractor,
GRAND CARD shall be responsible for the marketing and promotion of the Programs, membership procurement and procurement of business
partners; provided that CEGEDIM may take the lead whenever possible for referencing GRAND CARD to pharmaceutical manufacturers.
In conducting operations pursuant to the Alliance, it is anticipated that CEGEDIM will normally act as a backend processor. As
a backend processor, CEGEDIM shall be in charge of activities such as management of pharmaceutical and retail Sponsors data and
the related processing using its Claim Processing Engine. A detailed Responsibility Matrix set forth in Appendix 1 indicates who
is responsible for certain listed tasks.

 

    	2

    	 

    

 

2.2          It
is the specific intent of the Parties that this Agreement and the Alliance created hereby is to be construed only as a business
alliance between CEGEDIM and GRAND CARD as two independent business entities and is not, nor shall it be deemed to be, a separate
entity or a partnership or any similar arrangement, nor shall any master/servant or employer/employee relationship be created between
the Parties. Each Party hereto is an independent contractor and each Party shall control the methods and means by which its own
services are provided through the Alliance, pursuant to this Agreement. Notwithstanding the foregoing, the Parties agree that no
later than twelve (12) months from the Effective Date or earlier if requested by CEGEDIM, CEGEDIM shall have the option to purchase
a twenty-five percent (25%) ownership interest in GRAND CARD (“Option”). If CEGEDIM elects to exercise the Option,
then (A) the Parties shall have equal voting power over GRAND CARD by substituting provisions relating to the Steering Committee
in Section 5.3 for any management and control provisions under the GRAND CARD Operating Agreement, and (B) the continuation of
the Programs and the business and operations of the Alliance by GRAND CARD will be conducted as an entity owned seventy five percent
(75%) by Grandparents.com, Inc. and twenty-five percent (25%) by CEGEDIM, as opposed to by the Alliance under this Agreement, any
such potential purchase and continuation to be on the same economic terms (and provide substantially similar economic benefits)
as are contemplated under this Agreement, including, without limitation, Subsection 4.3, and on such other terms as the Parties
may mutually agree in writing.

 

2.3          Each
Party hereto shall remain responsible for the payment of its own taxes and, by executing this Agreement, no Party shall be deemed
to accept any responsibility for the payment of any taxes accruing to any other Party, whether under this Agreement or otherwise.

 

2.4          The
employees of CEGEDIM shall not be deemed to be the employees, servants or agents of GRAND CARD, nor shall the employees of GRAND
CARD be deemed to be the employees, servants or agents of CEGEDIM.

 

2.5          In
conducting operations pursuant to the Alliance, CEGEDIM and GRAND CARD shall endeavor, to the extent possible through negotiations,
to execute contracts with third parties which provide for the allocation and assumption of risk, indemnity obligations and other
matters which are consistent with those set forth in this Agreement.

 

2.6          Each
of CEGEDIM and GRAND CARD shall be responsible for carrying and maintaining its own insurance to cover its operations pursuant
to the Alliance and the liabilities and obligations it has assumed under any contracts and this Agreement.

 

2.7          As
between the Parties, the provisions of this Agreement shall govern all relations between CEGEDIM, on the one hand, and GRAND CARD,
on the other hand, but such provisions shall not confer any rights (whether as a third party beneficiary or otherwise) unto any
person or entity who is not a Party hereto.

 

    	3

    	 

    

 

3.            TERM
AND TERMINATION

 

3.1          Term.
This Agreement shall commence and be effective as of the Effective Date. The initial term shall be for a four (4) year period (the
“Initial Term”). This Agreement shall then automatically renew for successive four (4) year periods (each period,
a “Renewal Term”); unless, (1) at the time of such renewal, fewer than five hundred thousand (500,000) Cards
have been issued, or (2) a Party notifies the other of its intent not to renew the Agreement at least one hundred and twenty (120)
days prior to the end of the Initial Term or Renewal Term, as the case may be; provided, however, that any Party which notifies
the other of its intent not to renew shall thereafter be subject to the exclusivity and non compete obligation set forth in Section
1.1 for a period of twelve 12) months after the effective date of termination. As used in this Agreement, “Term”
means and includes the Initial Term and each succeeding Renewal Term (if any).

 

3.2          Termination
for Breach. If either CEGEDIM or GRAND CARD materially defaults in the performance of its obligations hereunder, then the non-defaulting
Party (CEGEDIM or GRAND CARD, as applicable may give written notice to the defaulting Party that, if the default is not cured within
sixty (60) days, this Agreement will be terminated. If the non-defaulting Party gives such notice and the default is not cured
during the sixty (60) day period, then this Agreement shall automatically terminate at the end of such sixty (60) day period; provided
that if such default is capable of being cured and the defaulting Party has commenced and is diligently pursuing such cure, such
sixty (60) day period shall be extended for up to an additional sixty (60) days.

 

3.3          Termination
for Bankruptcy. A Party may terminate this Agreement immediately upon notice, if any other Party files a petition for bankruptcy
or insolvency, has an involuntary petition for bankruptcy or insolvency filed against it, commences an action providing for relief
under bankruptcy laws, files for the appointment of a receiver, or is adjudicated bankrupt in a bankruptcy proceeding. CEGEDIM
may also voluntarily or involuntarily shut down its OPUS Health commercial operation and terminate this Agreement without fault
with a sixty (60) days prior notice to GRAND CARD. In such case, within ten (10) days from receipt of the termination notice, GRAND
CARD shall have the right to make an offer to purchase all of CEGEDIM’s right, title, and interest in and to its Claim Processing
Engine, including but not limited to all copyrights, trade secrets and patent rights. Time is of the essence of this provision
and GRAND CARD’s failure to make a timely offer to CEGEDIM shall be deemed a waiver of this right.

 

3.4          Change
of Control Termination. Either Party may terminate this Agreement by providing written notice of termination to the other Party
at least sixty (60) days prior to termination, if the other Party undergoes a Change of Control with a direct competitor of the
terminating Party or has signed an agreement that will result in it undergoing a Change of Control with a direct competitor of
the terminating Party upon satisfaction of any conditions stated in that agreement. For purpose of this Subsection 3.4, “Change
of Control” means with respect to a Party: (i) a sale or assignment, by operation of law or otherwise, of
all or substantially all the assets involving such Party or its line of business to which this Agreement relates to another person
; (ii) a merger or consolidation by such Party with or into another person where, as a result of such transaction, the shareholders
of such person own more than 50% of the combined entity; or (iii) a sale of beneficial ownership of a Party's voting securities
to another person where such entity, as a result of such sale, owns more than 50% of the outstanding voting securities of such
Party.

 

    	4

    	 

    

 

3.5          Consequence
of Termination or Expiration. In the event of termination of this Agreement, CEGEDIM agrees that it shall withdraw as a member
of GRAND CARD for a certain amount to be agreed upon by the parties provided, however, that in no event shall CEGEDIM maintain
any voting or economic interest as a member of GRAND CARD after the date of termination of this Agreement. Without prejudice to
any other remedy for breach of this Agreement, but subject to Subsection 3.6 hereof, upon termination or expiration of this Agreement,
(A) all rights and obligations of each Party under this Agreement will immediately cease, except to the extent such rights and
obligations have already accrued or expressly survive such termination or expiration; (B) GRAND CARD and its Affiliates will immediately
cease to introduce new offers to the Programs; (C) GRAND CARD and its Affiliates will cease to represent themselves as in alliance
with CEGEDIM, except for purposes of the Services and Programs which are to be continued during the transitional period under Subsection
3.6; (D) CEGEDIM and its Affiliates will cease to represent GRAND CARD as in alliance with CEGEDIM, except for purposes of the
Services and Programs which are to be continued during the transitional period under Subsection 3.6; and (E) except to the extent
necessary for provision of the Services and management of the Programs during the transitional period under Subsection 3.6, each
Party will at its sole cost and expense promptly cease use of, and at any other Party’s option, either promptly destroy or
return to such other Party: (i) all Trademarks, files and other materials provided by such other Party under this Agreement, and
(ii) all Confidential Information of such other Party. For purpose of this Agreement, “Affiliate” shall mean
any company that directly or indirectly controls or is controlled by or is under common control with, a Party hereto by means of
ownership of more than fifty percent (50%) of the voting shares or similar interest in said company, or the power to direct or
cause the direction of the management and policies of the relevant company.

 

3.6          Transition
Period. Notwithstanding the above, CEGEDIM will continue to provide all Services and manage the Programs as provided under
this Agreement for a transitional period which shall not exceed a maximum of twelve (12) month from the effective date of termination
(“Transition Period”). During the Transition Period, CEGEDIM will continue, and the terms and conditions of
this Agreement shall continue to apply, for GRAND CARD to identify and enter into an agreement with a suitable alternative entity
to perform CEGEDIM's Services and manage the Programs and transfer such Services and Program management to such alternative entity.
CEGEDIM agrees that it will cooperate in the transitioning of such services and Program management to such alternative entity.
GRAND CARD agrees that it will use commercially reasonable efforts to identify such a suitable alternative entity during the Transition
Period.

 

4.            ALLIANCE
FEATURES

 

4.1          Business
Objectives. The primary objective of the Alliance is to position the Card as the premier provider of cash rebates for prescription/OTC
drug purchases and many other consumer goods and services. The Card will be backed by funding accounts and Members will receive
cash rewards for qualified purchases from participating Sponsors. The Programs would potentially cover prescription or nonprescription
products purchased at retailers such as, purely by way of example, a CVS store, electronics purchased at Best Buy, toys purchased
at Toys R Us, car rentals at Hertz, mobile, TV, Internet and other services at AT&T, and the like.

 

    	5

    	 

    

 

4.2          Member
Benefits. Individual Members who wish to receive the Card will be able to take advantage of the cash rebate Programs for selected
products and Services of participating Sponsors. The Card will offer certain cash rebate benefits to Members for the selected products
and services (including prescription drugs). Every time a cash rebate is processed by CEGEDIM and is credited on the Member’s
Card, the Member will be notified by email. Members will have access to the rebate lists of participating Sponsors and special
coupons on certain brand name drugs and other products and services via the Grand Card website (the “Website”).

 

4.3          Alliance
Costs and Revenue Split. Each Party will utilize its own staff and working capital for its own internal operational obligations,
as needed, in performing its responsibilities and obligations under this Agreement, including under the Responsibility Matrix in
Appendix 1, without a charge to the other Party or the Alliance or the revenues therefrom. In instances where both Parties are
listed in the Responsibility Matrix for the same task as shared responsibility, then the Steering Committee will allocate the costs
of such task between the Parties. For the avoidance of doubt, the costs pertaining to the marketing and promotion of the Programs,
including the costs of hiring celebrity talent for such marketing and promotion will be borne by GRAND CARD. Special funding requirements
and budgets may be decided from time to time by the Steering Committee. Unless otherwise agreed in writing by the Parties, all
costs and funding (except the costs and funding needed for the obligations described in the first and second sentence of this Subsection
4.3 which will be borne by the Party performing such obligations) will be provided seventy five percent (75%) by GRAND CARD and
twenty five percent (25%) by CEGEDIM; provided that in the event that the Alliance has cash available to fund expenses, such cash
shall be utilized to fund such expenses in lieu of direct funding by the Parties; and provided further that direct out of pocket
costs in operating the business of the Alliance, including (i) Card fulfillment, and (ii) all fees and charges paid by GRAND CARD
to JPMorgan Chase Bank, N.A. (“Chase”) under the Card Issuance Agreement dated August 24, 2012 between GRAND
CARD and Chase or any substitute card issuer (collectively, the “Direct Operating Costs”), will be recouped
by the advancing Party or Parties from the revenues of the Alliance before those revenues are distributed to the Parties in accordance
with their respective shares under this Subsection 4.3. GRAND CARD and CEGEDIM agree they will share the revenues yielded from
the Alliance (after deduction of cash utilized to fund the Direct Operating Costs to be recouped from such revenues as provided
above) based on the following percentage allocation: 75% revenues for GRAND CARD and 25% revenues for CEGEDIM.

 

4.4          CEGEDIM
Services. In order for the Alliance to build and manage the Programs and issue the Card, CEGEDIM shall perform the services
(“Services”) described and set out in Appendix 5 of this Agreement. Each cash rebate amount will be negotiated
by GRAND CARD with the Sponsor. CEGEDIM shall provide such resources and utilize such employees and/or consultants as it reasonably
deems necessary to perform the Services. The manner and means used by CEGEDIM to perform the Services will be discussed and agreed
with GRAND CARD during a Steering Committee meeting prior to the performance of such Services.

 

4.5          Programs
SOWs. Each specific Program the Parties wish to deploy shall be covered by a separate Statement of Work (“SOW”)
agreed upon by both Parties. A Party may refuse to enter a SOW if in its reasonable opinion there is a business, financial or legal
rational to do so. Each fully executed SOW shall be annexed to this Agreement as a specially numbered SOW (SOW No. 1, SOW No. 2,
etc...) and shall become part of this Agreement. Each such SOW shall contain a description of the Program and Services, the
anticipated period of performance, a payment schedule and any other items agreed to by the Parties for purpose of the Program.

 

    	6

    	 

    

 

4.6          Performance.
If the fulfillment of CEGEDIM’s obligations or achievement of any particular task attributed to CEGEDIM as per Appendix 1
is dependent upon performance and/or completion of tasks within the control of GRAND CARD, the projected dates for accomplishing
such obligations or tasks will be approximately adjusted to reflect any changes in such tasks or the project schedule for their
performance which are caused by any delay by GRAND CARD in performance or completion of its tasks. CEGEDIM shall complete the relevant
tasks provided that GRAND CARD completes the required GRAND CARD tasks. If the fulfillment of
GRAND CARD’s obligations or achievement of any particular task attributed to GRAND CARD as per Appendix 1 is dependent upon
performance and/or completion of tasks within the control of CEGEDIM, the projected dates for accomplishing such obligations or
tasks will be approximately adjusted to reflect any changes in such tasks or the project schedule for their performance which are
caused by any delay by CEGEDIM in performance or completion of its tasks.

 

4.7          Standard
of Performance. CEGEDIM agrees that it will perform the Services with that standard of care, skill and diligence normally provided
by a professional person in the performance of similar services.

 

4.8          Marketing
Initiatives. CEGEDIM and GRAND CARD agree to perform marketing including, but not limited to, press releases, co-marketing
promotional events, joint participation in trade shows, press interviews, common article, information and logos on respective website,
cross-linked websites. Each Party will bear its own respective costs, expenses, risks and liabilities arising out of performance
hereunder, except where the Parties agree in writing to share in such expense.

 

4.9          Approval
of Marketing Initiatives and Advertising. Any advertising or marketing initiative conducted, or any signage, trademark, logo
or other item or material used, by either CEGEDIM or GRAND CARD which refers to, mentions or affects the other such Party or the
other such Party’s products or services shall be submitted to that Party’s authorized representative for written approval
with respect to size, format, content and media, as applicable, prior to its use, display or publication, which approval may be
granted or withheld for any reason in the other Party’s sole discretion. Each Party agrees to provide written response to
all requests with regard to proposed marketing initiative or advertisements, no later than five (5) business days after receiving
such request. Each Party will bear its own respective costs, expenses, risks and liabilities arising out of performance hereunder,
except where the Parties agree in writing to share in such expense.

 

4.10        Payment
Terms. All cost sharing and/or recoupment amounts and revenue share amounts as provided in Subsection 4.3 will be reconciled
and distributed or paid monthly between CEGEDIM and GRAND CARD within forty five (45) days from the end of the preceding month.

 

    	7

    	 

    

 

5.            GOVERNANCE

 

5.1          General.
This Agreement shall be governed by the Steering Committee and Strategic Partner Managers as provided in this Section 5. All activities
in connection with the Programs shall be conducted under the direction and oversight of the Steering Committee.

 

		5.2	Strategic Partner Managers.

 

		5.2.1	Appointment and Roles. Promptly after the Effective Date, and in any event within thirty
(30) days thereafter, each of CEGEDIM and GRAND CARD shall appoint a single individual to act as that Party’s Strategic Partner
Manager (the “Strategic Partner Manager”). The role of the Strategic Partner Managers is to act as a single
point of contact for its respective Party. Strategic Partner Managers shall have the right to attend all Steering Committee meetings.
Each Party may change its designated Strategic Partner Manager from time to time upon written notice to the other Party.

 

		5.3	Steering Committee.

 

		5.3.1	Formation and Purpose. CEGEDIM and GRAND CARD hereby establish a Steering Committee (“Steering
Committee”) that shall generally operate by the procedures set forth in Subsections 5.3.2 and 5.3.3. The Steering Committee
shall have overall responsibility over the Alliance, including for: (A) managing the overall relationship and activities for the
Programs; (B) overseeing the Card launching; (C) reviewing, commenting on and approving or rejecting business objectives and developments
and updates or amendments thereto; (D) facilitating the flow of information between CEGEDIM and GRAND CARD and coordinating the
activities of CEGEDIM and GRAND CARD; (E) attempting to resolve Disputes, if any, in accordance with Section 11 and any other matters
referred to the Steering Committee by the Strategic Partner Managers; and (F) performing such other functions as appropriate to
further the purposes of the Agreement.

 

		5.3.2	Membership and Meetings. The Steering Committee shall be comprised of 6 members, consisting
of 3 representatives of each of CEGEDIM and GRAND CARD. Each of CEGEDIM and GRAND CARD shall designate its respective Steering
Committee members promptly after execution of this Agreement, which initial members shall be senior Party representatives having
the technical knowledge and decision-making authority appropriate for supervising such Party’s responsibilities under this
Agreement. The initial meeting of the Steering Committee shall occur no later than fifteen (15) days after the Effective Date.
The Steering Committee shall meet at least once each month during the first year of the Term and thereafter at least once every
three (3) months during the Term or at such other intervals as decided by the Steering Committee.

 

    	8

    	 

    

 

		5.3.3	Steering Committee Membership and Procedures.

  

A) Membership
and Meetings. With respect to CEGEDIM's and GRAND CARD's Steering Committee representatives, each such Party may replace its
Steering Committee representatives at any time upon written notice to the other such Party. Meetings of any Steering Committee
may be held by audio or video teleconference with the consent of CEGEDIM and GRAND CARD. All Steering Committee representatives
shall be given at least three (3) days' prior notice of any Steering Committee meetings (unless such notice is waived by the applicable
representative(s) in any particular instance). Each meeting shall require that representatives from each of CEGEDIM and GRAND CARD
be in attendance before business may be conducted. Each of CEGEDIM and GRAND CARD shall be responsible for all of its own expenses
of participating in any Steering Committee meeting.

 

B) Decision-Making.
Each of CEGEDIM's and GRAND CARD's representatives on a Steering Committee shall, collectively, have one vote (the “Party
Vote”) on all matters brought before the Steering Committee, which Party Vote shall be determined by majority vote of
such representatives present at any meeting. Each Steering Committee meeting shall operate as to matters within its jurisdiction
by unanimous vote. If the Steering Committee fails to achieve a unanimous vote with respect to any matter, CEGEDIM and GRAND CARD
shall use their commercially reasonable best efforts to resolve such dispute as rapidly as possible on a fair and equitable basis.
In the event that CEGEDIM and GRAND CARD fail to resolve such dispute (the “Dispute”) within ten (10) business
days after the Steering Committee failed to achieve a unanimous vote with respect to the applicable matter, then the Parties agree
to resolve the Dispute through mediation as hereinafter provided in this Subsection 5.3.3(B). If the Parties cannot agree on a
person to act as mediator within five (5) days after the end of such ten (10) business day period, then each Party shall select
an independent person within such five (5) day period and such two (2) independent persons shall, within five (5) days after their
selection, agree on a third independent person who shall serve as the sole mediator with respect to the Dispute. If either Party
fails to select its independent person within the relevant five (5) day period, then such Party shall be deemed to have waived
its right to participate in the selection of the mediator and the independent person selected by the other Party shall be the sole
mediator with respect to the Dispute. Each Party shall submit to the sole mediator a written presentation of such Party's position
with respect to the Dispute within ten (10) days after selection of the sole mediator, and the Parties shall make their representatives
on the Steering Committee available for such mediation sessions as the sole mediator may request. The sole mediator shall decide
the Dispute within ten (10) days after the end of the ten (10) day period for submission of written presentations, which decision
shall be final and binding on the Parties. Notwithstanding the foregoing, with regard to any Intellectual Property (as defined
in Section 8) matters, all of the foregoing time periods will be reasonably shortened or expedited if necessary to meet any official
deadlines from the U.S. Patent and Trademark Office or any foreign patent offices.

 

    	9

    	 

    

 

6.            WARRANTIES
AND LIABILITY

 

6.1          Mutual
Warranties. Each Party hereby represents and warrants that (A) it has the right to enter into this Agreement and to perform
its obligations under this Agreement; (B) the execution, delivery and performance of this Agreement do not conflict with, or constitute
a breach or default under any of its charter or organizational documents, any law, order, judgment or governmental rule or regulation
applicable to it, or any material agreement, contract, commitment or instrument to which it is a party; (C) it shall perform its
responsibilities in compliance in all material respects with the requirements of applicable laws.

 

6.2          CEGEDIM
Warranties. CEGEDIM represents and warrants that to its actual knowledge and after reasonable inquiry the Claim Processing
Engine and its underlying technology used for purpose of the Alliance do not infringe any valid US patents, copyrights, trademarks,
trade secrets or other proprietary rights of any third party.

 

6.3          WARRANTY
DISCLAIMER. EXCEPT AS EXPRESSLY PROVIDED IN THIS AGREEMENT, THE PARTIES DO NOT MAKE ANY OTHER WARRANTIES OF ANY KIND, AND CEGEDIM
AND GRAND CARD DISCLAIM ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY WARRANTY OF MERCHANTABILITY
OR FITNESS FOR A PARTICULAR PURPOSE. CEGEDIM DOES NOT WARRANT THAT THE USE OF THE CLAIM PROCESSING ENGINE WILL BE UNINTERRUPTED
OR ERROR-FREE.

 

6.4          EXCLUSION
OF LIABILITY. IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY OR ANY OTHER PERSON OR ENTITY FOR ANY INDIRECT, INCIDENTAL
SPECIAL, PUNITIVE OR CONSEQUENTIAL DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOSS OF PROFITS INCURRED BY ANY PARTY OR ANY
AFFILIATE THEREOF, WHETHER IN AN ACTION IN CONTRACT, WARRANTY, STRICT LIABILITY OR TORT, EVEN IF THE OTHER PARTY HAS BEEN ADVISED
OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE OR SUCH DAMAGES COULD HAVE BEEN REASONABLY FORESEEN BY THE OTHER PARTY.

 

7.            INDEMNIFICATION

 

7.1          Obligations
of the Parties. Each of CEGEDIM and GRAND CARD shall defend, indemnify and hold harmless the other Party, its Affiliates and
its and their respective directors, officers, employees, consultants, contractors, representatives and agents (collectively, the
“Indemnified Parties”) from and against any and all losses, costs, damages, fees, liabilities or expenses (including
reasonable attorneys’ fees and expenses) (collectively, “Losses”) incurred in connection with any third
party claim, action or proceeding (a “Third Party Claim”) arising out of or related to: (A) any material breach
by the Indemnitor of any of its representations, warranties, covenants or obligations pursuant to this Agreement; (B) any gross
negligence or willful misconduct of the Indemnitor, its Affiliates, or their officers, directors, employees, contractors, consultants,
agents, representatives in the exercise of any of the Indemnitor’s rights or the performance of any of the Indemnitor’s
obligations under this Agreement.

 

    	10

    	 

    

 

		7.2	Indemnification Procedures.

 

		7.2.1	Notification. In the case of a Third Party Claim as to which a Party may be obligated to
provide indemnification pursuant to Section 7.1 (the “Indemnitor”), such Indemnified Party seeking indemnification
hereunder (“Indemnitee”) will notify the Indemnitor in writing of the Third Party Claim (and specifying in reasonable
detail the factual basis for the Third Party Claim and to the extent known, the amount of the Third Party Claim) promptly after
becoming aware of such Third Party Claim.

 

		7.2.2	Assumption of Defense. If a Third Party Claim is made against an Indemnitee, the Indemnitor
will be entitled, within thirty (30) days after receipt of written notice from the Indemnitee of the commencement or assertion
of any such Third Party Claim, to assume the defense thereof (at the expense of the Indemnitor) with counsel selected by the Indemnitor
and reasonably satisfactory to the Indemnitee. Should the Indemnitor so elect to assume the defense of a Third Party Claim, the
Indemnitor will not be liable to the Indemnitee for any legal or other expenses subsequently incurred by the Indemnitee in connection
with the defense thereof; provided, however, that if in the opinion of counsel, such counsel and opinion being satisfactory
to Indemnitor and its counsel, a conflict of interest exists between the Indemnitor and an Indemnitee in respect of such claim,
such Indemnitee shall have the right to employ separate counsel (which shall be reasonably satisfactory to the Indemnitor) to represent
such Indemnitee with respect to the matters as to which a conflict of interest exists and in that event, the reasonable fees and
expenses of such separate counsel shall be paid by such Indemnitor; provided further, that the Indemnitor shall only be responsible
for the reasonable fees and expenses of one (1) separate counsel for such Indemnitee. If the Indemnitor assumes the defense of
any Third Party Claim, the Indemnitee shall have the right to participate in the defense thereof and to employ counsel, at its
own expense, separate from the counsel employed by the Indemnitor. If the Indemnitor assumes the defense of any Third Party Claim,
the Indemnitor will keep the Indemnitee informed of developments relating to or in connection with such Third Party Claim, as may
be reasonably requested by the Indemnitee (including providing to the Indemnitee on reasonable request updates and summaries as
to the status thereof). If the Indemnitor chooses to defend a Third Party Claim, all Indemnitees shall reasonably cooperate with
the Indemnitor in the defense thereof (such cooperation to be at the expense, including reasonable legal fees and expenses, of
the Indemnitor). If the Indemnitor does not elect to assume control of the defense of any Third Party Claim, within the thirty
(30) day period set forth above, the Indemnitee shall have the right, at the expense of the Indemnitor, after three (3) business
days’ written notice to the Indemnitor of its intent to do so, to undertake the defense of the Third Party Claim for the
account of the Indemnitor (with counsel selected by the Indemnitee), and to compromise or settle such Third Party Claim, exercising
reasonable business judgment.

 

    	11

    	 

    

 

		7.2.3	Settlements. The Indemnitee shall agree to any settlement, compromise, or discharge of such
Third Party Claim that the Indemnitor may recommend that by its terms obligates the Indemnitor to pay the full amount of Losses
(whether through settlement or otherwise) in connection with such Third Party Claim and unconditionally and irrevocably releases
the Indemnitee completely from all liability in connection with such Third Party Claim; provided, however, that,
without the Indemnitee’s prior written consent, the Indemnitor shall not consent to any settlement, compromise or discharge
(including the consent to entry of any judgment), and the Indemnitee may refuse in good faith to agree to any such settlement,
compromise or discharge that provides for injunctive or other nonmonetary relief affecting the Indemnitee. The Indemnitee shall
not admit any liability with respect to, or settle, compromise or discharge such Third Party Claim without the Indemnitor’s
prior written consent.

 

7.3          Insurance.
Any indemnification hereunder shall be made net of any insurance proceeds recovered by the Indemnitee; provided, however,
that if, following the payment to the Indemnitee of any amount under this Section 7, such Indemnitee recovers any insurance proceeds
in respect of the claim for which such indemnification payment was made, the Indemnitee shall promptly pay an amount equal to the
amount of such proceeds (but not exceeding the amount of such indemnification payment) to the Indemnitor. Each Party shall maintain
insurance with respect to its activities hereunder.

 

8.            INTELLECTUAL
PROPERTY RIGHTS OWNERSHIP

 

8.1          Intellectual
Property. The Parties acknowledge each other’s exclusive right, title, and interest in and to its patents, trademarks,
trade names, service marks, domain names, copyrights, trade secrets and other proprietary rights (the “Intellectual Property”).
A Party shall not use or name in any manner any other Party’s Intellectual Property without the prior written consent of
such other Party or as otherwise expressly permitted under this Agreement. Nothing herein shall grant to any Party any right, title
or interest in any other Party’s Intellectual Property.

 

8.2          CEGEDIM
Results and Developments. All results, designs, developments, ideas, discoveries, inventions and information having possible
application in any business of CEGEDIM or its Affiliates designed, developed, discovered, invented, produced or originating solely
from CEGEDIM during the performance and/or in connection with the subject matter of this Agreement shall be the sole and absolute
property of CEGEDIM to deal with as CEGEDIM deems appropriate. All such results, designs, developments, ideas, discoveries, inventions
and information shall be part of the CEGEDIM Confidential Information. In the event CEGEDIM decides, at its discretion, to seek
patent, design, trademark and/or copyright or other protection in relation to any of the same, GRAND CARD shall co-operate with
CEGEDIM in the filing of any necessary applications and in otherwise applying for, obtaining or maintaining patent, design, trademark
and/or copyright or other protection subject to CEGEDIM bearing all costs and expenses in relation thereto.

 

    	12

    	 

    

 

8.3          GRAND
CARD Results and Developments. All results, designs, developments, ideas, discoveries, inventions and information having
possible application in any business of GRAND CARD or its Affiliates designed, developed, discovered, invented, produced or originating
solely from GRAND CARD during the performance and/or in connection with the subject matter of this Agreement shall be the sole
and absolute property of GRAND CARD to deal with as GRAND CARD deems appropriate. All such results, designs, developments, ideas,
discoveries, inventions and information shall be part of the GRAND CARD Confidential Information. In the event GRAND CARD decides,
at its discretion, to seek patent, design, trademark and/or copyright or other protection in relation to any of the same, CEGEDIM
shall co-operate with GRAND CARD in the filing of any necessary applications and in otherwise applying for, obtaining or maintaining
patent, design, trademark and/or copyright or other protection subject to GRAND CARD bearing all costs and expenses in relation
thereto.

 

8.4          Other
Results and Developments. All results, designs, developments, ideas, discoveries, inventions and information (other than any
results, designs, developments, ideas, discoveries, inventions and information which are the property of CEGEDIM pursuant to Subsection
8.2 or the property of GRAND CARD pursuant to Subsection 8.3) designed, developed, discovered, invented, produced or originating
from either GRAND CARD or CEGEDIM, or from GRAND CARD and CEGEDIM jointly, shall be jointly owned by GRAND CARD and CEGEDIM (the
“Joint Intellectual Property”). All such Joint Intellectual Property shall be Confidential Information of each Party
hereunder. The Parties hereby agree that the Steering Committee will make all decisions regarding the Joint Intellectual Property,
including filing, converting, prosecuting, maintaining, defending and exploiting any patent applications or issued patents based
on any Joint Intellectual Property and seeking any other protection (including design, trademark and/or copyright protection) with
respect to any Joint Intellectual Property in both the U.S. and any foreign jurisdictions. As part of the Steering Committee's
responsibilities, if and when the Steering Committee decides to seek patent protection for any Joint Intellectual Property, it
shall appoint a single patent counsel or firm who will take instructions from the Steering Committee on all prosecution matters
before the U.S. Patent and Trademark Office and any foreign patent office. The Parties shall fully cooperate with and provide reasonable
assistance to the Steering Committee and take all such actions as the Steering Committee may request in connection with any such
prosecution, maintenance, defense, exploitation, or seeking of other protection for any Joint intellectual Property. Any and all
Joint Intellectual Property, including any issued patents or registered trademarks or copyrights which are based on any Joint Intellectual
Property, shall be used solely for purposes of the Alliance unless otherwise agreed to in writing between the Parties. If either
Party wishes to use any such issued patent based on Joint Intellectual Property for any purpose outside of the Alliance, the other
Party shall be entitled to the payment by such Party of a reasonable royalty to be agreed by the Parties for such use.

 

8.5          Provisional
Patent. The provisional patent 61/693992 titled SYSTEM AND METHOD
FOR INCENTIVIZING PURCHASES (the “Provisional Patent”) was filed on August 28, 2012 with Joseph Bernstein, Steve
Leber and Paul Kandle, as named inventors. The Provisional Patent is Joint Intellectual Property. Messrs. Bernstein and Leber assigned
all of their right, title and interest in and to the Provisional Patent to GRAND CARD pursuant to a Patent Assignment effective
as of October 24, 2012 (the “Bernstein/Leber Patent Assignment”). Upon execution hereof, Paul Kandle has also
executed and delivered an assignment agreement (the “Kandle Assignment”) in substantially the same form as the
Bernstein/Leber Patent Assignment, pursuant to which Paul Kandle has assigned to CEGEDIM all of his right, title and interest in
and to the Provisional Patent. Notwithstanding the foregoing, neither GRAND CARD nor CEGEDIM (nor Steve Leber, Joseph Bernstein
or Paul Kandle) shall have any liability to the other Party (or to Steve Leber, Joseph Bernstein or Paul Kandle) in the event that
no patent is issued based on or claiming priority to the Provisional Application.

 

    	13

    	 

    

 

9.            LICENSE
GRANT

 

9.1          GRAND
CARD Trademarks License. For the Term, CEGEDIM may, in its discretion reference GRAND CARD in the Territory by using the GRAND
CARD Trademarks (as set forth in Appendix 3) and/or its products or services in advertising and promotional materials solely in
connection with the marketing and promotion efforts required under this Agreement as follows: (A) in lists of CEGEDIM’s business
partners for customer information, (B) in general advertising and marketing material listing all CEGEDIM partners; (C) by framing
and displaying the GRAND CARD Trademarks at CEGEDIM’s corporate headquarters and at its selected business offices; (D) by
displaying such GRAND CARD Trademarks for display at promotional events and trade show events, and (E) displaying such GRAND CARD
Trademarks as a hyperlink to GRAND CARD’s Websites on the CEGEDIM websites. In the event GRAND CARD provides CEGEDIM with
images of its Trademarks for use as set forth above, CEGEDIM agrees it will not alter the color or configuration of such image,
except as to size, provided, however, that the proportions shall remain the same. All rights not specifically granted herein are
retained by GRAND CARD. The use of the GRAND CARD Trademarks shall be in accordance with the Trademark Guidelines as set forth
in Appendix 4 hereto. CEGEDIM hereby acknowledges and agrees that this Trademark license shall terminate immediately if CEGEDIM
fails to comply with any of the limitations or other requirements described herein.

 

9.2          CEGEDIM
Trademarks License. For the Term, GRAND CARD may, in its discretion reference the CEGEDIM Trademarks (as set forth in Appendix
2) in the Territory by GRAND CARD solely in connection with the marketing and promotion efforts required under this Agreement and
otherwise in accordance with the terms of this Agreement. The CEGEDIM Trademarks may be used by GRAND CARD in the following instances
as follows: (A) in lists of the GRAND CARD business partners for Customer information, (B) in general advertising and marketing
material listing all GRAND CARD business alliances; (D) by framing and displaying the CEGEDIM Trademarks at GRAND CARD corporate
headquarters and at its selected business offices; (E) displaying the CEGEDIM Trademarks for display at promotional events and
trade show events, and (F) displaying the CEGEDIM Trademarks as a hyperlink to CEGEDIM’s website on the GRAND CARD websites.
All rights not specifically granted herein are retained by CEGEDIM. The use of the CEGEDIM Trademarks shall be in accordance with
the Trademark Guidelines as set forth in Appendix 4 hereto. In the event CEGEDIM provides GRAND CARD with images of CEGEDIM’s
Trademarks for use as set forth above, GRAND CARD agrees it will not alter the color or configuration of such image, except as
to size, provide however that the proportions shall remain the same. GRAND CARD hereby acknowledges and agrees that this Trademark
license shall terminate immediately if GRAND CARD fails to comply with any of the limitations or other requirements described herein.

 

    	14

    	 

    

 

10.         CONFIDENTIAL
INFORMATION

 

10.1        CEGEDIM
and Grandparents.com, Inc. previously entered into a Confidentiality Agreement dated January 10, 2012 (a copy of which is attached
hereto) (the “Confidentiality Agreement”). GRAND CARD hereby agrees to be bound by the provisions of the Confidentiality
Agreement with respect to the Evaluation Material of CEGEDIM, and CEGEDIM hereby confirms and agrees that it is bound by the provisions
of the Confidentiality Agreement with respect to the Evaluation Material of GRAND CARD. The Parties agree that the obligations
and prohibitions contained in the Confidentiality Agreement shall be effective and enforceable between CEGEDIM and GRAND CARD during
the Term of this Agreement and five (5) years thereafter, except for Evaluation Material (as defined thereunder) which is deemed
a trade secret of the Parties (“Trade Secrets”), as defined under the Uniform Trade Secrets Act. Obligations
and prohibitions regarding Trade Secrets shall remain effective for such period as the related Evaluation Material remains a Trade
Secret under the Uniform Trade Secrets Act. Accordingly, without limiting the provisions of the Confidentiality Agreement, the
term “Evaluation Material” (as this term is defined in the Confidentiality Agreement and used therein and in
this Agreement) shall encompass and include all proprietary and other confidential information disclosed by CEGEDIM to GRAND CARD
or by GRAND CARD to CEGEDIM) for purpose of the Alliance or this Agreement, including, without limitation, for purpose of the development
or performance of the business or operations of the Alliance, and all Evaluation Material of the applicable Party thereunder shall
be “Confidential Information” of such Party hereunder. The terms and conditions of the Confidentiality Agreement
shall apply mutatis mutandis to Grand Card as though a party to the Confidentiality Agreement.

 

10.2        Public
Announcements. No Party will make any public announcement of any information regarding this Agreement, or any activities under
this Agreement without the prior written approval of the other Parties, provided, however, that each Party may disclose:
(A) any information required by law; and (B) any other information that has been previously approved for disclosure by the other
Party, without further approval from the other Party hereunder.

 

11.         DISPUTE
RESOLUTION

 

11.1        Dispute
Resolution. Except as expressly otherwise provided in this Agreement, any material dispute, difference, claim, action, demand,
request, investigation, controversy or other question arising out of or relating to the interpretation of any provisions of this
Agreement or the failure of any Party to perform or comply with any obligations or conditions applicable to such Party pursuant
to this Agreement (“Dispute”) shall be settled in accordance with the provisions of this Section 11.

 

11.2        Mutual
Discussions. The Parties understand and appreciate that the Parties’ long-term mutual interest will be best served by
affecting a rapid and fair resolution of any Dispute. Therefore, the Parties agree that, upon the written request of any Party,
the Parties will each promptly appoint a senior executive to discuss any such Dispute in good faith and on a fair and equitable
basis, with a view to resolving such Dispute as rapidly as possible and in any event within a period of thirty (30) days after
such written notice was given.

 

11.3        Arbitration.

 

		11.3.1	Referral to Arbitration. In the event that a Dispute is not resolved pursuant to Subsection
11.2 within the thirty (30) day period referred to therein, any Party may commence final and binding arbitration of such Dispute
by sending written notice of such election to the other Parties clearly marked with the words “Arbitration Demand”,
whereupon such Dispute shall be arbitrated in accordance with this Subsection 11.3.

 

    	15

    	 

    

 

		11.3.2	Rules and Procedures. Any Dispute shall be settled by arbitration administered by the American
Arbitration Association under its Commercial Arbitration Rules. The Parties agree that arbitration will be conducted in New York
NY. The Parties also agree that the AAA Optional Rules for Emergency Measures of Protection shall apply to the proceedings. Except
as may be required to be disclosed by applicable laws or governmental regulations, the Parties shall keep confidential the content
of the arbitration proceedings, the existence thereof, and any arbitration award resulting from arbitration of any Dispute. Within
thirty (30) calendar days after the notice of arbitration has been served, a single arbitrator will be selected by agreement of
the Parties or, absent such agreement, the AAA will select the arbitrator in accordance with the AAA Commercial Arbitration Rules.
The AAA shall disqualify any arbitrator whom it determines not to be independent or impartial. The arbitrator shall be entitled
to a fee commensurate with his fees for professional services requiring similar time and efforts. The Parties shall instruct the
arbitrator to render a determination of any such Dispute within one hundred eighty (180) days after the appointment of such arbitrator.
All Disputes shall be resolved by submission of documents unless the arbitrator determines that an oral hearing is necessary.

 

		11.3.3	Awards. The decision of the arbitrator with respect to any Dispute shall be in writing and
state the findings, facts and conclusions of law upon which the decision is based. Any such decision and award rendered by the
arbitrator shall be final and binding upon the Parties. Judgment upon any award rendered may be entered in any state or federal
court located in the State of New York, or application may be made to such court for a judicial acceptance of the award and an
order of enforcement, as the case may be. Each Party submits itself to the jurisdiction of any such court for the entry and enforcement
to judgment with respect to the decision of the arbitrator hereunder.

 

		11.3.4	Costs and Expenses. Each Party shall pay its own costs and expenses of arbitration, and
the costs and expenses of the arbitrator shall be equally shared between CEGEDIM and GRAND CARD unless the arbitrator assesses
as part of its award all or any part of the arbitration expenses of a Party (including reasonable attorneys’ fees) against
the other Party, as the case may be.

 

11.4        No
Other Forum. Except as provided, the provisions of Subsection 11.3 shall be a complete defense to any suit, action or proceeding
instituted in any federal or state court with respect to any Dispute arising under this Agreement. Any Party commencing a lawsuit
in violation of this Section 11 shall pay the costs of the other Party, including reasonable attorney’s fees and defense
costs.

 

    	16

    	 

    

 

11.5        Right
to Injunctive and Other Relief. Nothing in this Agreement shall prohibit any Party from seeking injunctive relief from a court
of competent jurisdiction in the event of a breach or prospective breach of this Agreement by the other Party which would cause
irreparable harm to the first Party.

 

12.         GENERAL
PROVISIONS

 

12.1        Choice
of Law. This Agreement shall be governed by and interpreted in accordance with the laws of the State of New York, without regard
to its conflict of law principles (other than Section 5-1401 of the New York General Obligations Law) or the United Nations Convention
on the International Sale of Goods.

 

12.2        Non-Assignability
and Binding Effect. This Agreement shall be binding upon and inure to the benefit of the Parties and their respective successors
and permitted assigns. No Party may assign either this Agreement or any of its rights, interests, or obligations hereunder without
the prior written approval of the other Party; provided, however, that any Party may (A) assign any or all of its
rights and interests hereunder to one or more of its Affiliates and (B) designate one or more of its Affiliates to perform its
obligations hereunder; provided, further however, that such assignment or delegation shall not relieve a Party
of its obligations under this Agreement, and (C) assign or otherwise transfer this Agreement in connection with a sale of equity
interests, sale of all or substantially all assets or other change of control transaction involving such Party or its line of business
to which this Agreement relates. Any assignment or delegation in violation of this Subsection shall be null and void.

 

12.3        Severability.
If any provision of this Agreement is invalid or unenforceable, or otherwise directly or indirectly affects the validity of any
other material provision(s) of this Agreement, this Agreement shall remain in effect except for such provision. The Parties shall
consult with one another and use their best efforts to agree upon a valid and enforceable provision that is a reasonable substitute
for such invalid or unenforceable provision in view of the intent of this Agreement.

 

12.4        Parties
in Interest. This Agreement shall be binding upon and inure to the benefit of and be enforceable by the respective successors
and permitted assigns of the Parties hereto. Nothing in this Agreement, express or implied, is intended to confer on any person
other than the Parties hereto, or their respective successors and permitted assigns, any rights, remedies, obligations, or liabilities
under or by reason of this Agreement.

 

12.5        Further
Assurances and Actions. From time to time after the Effective Date, the Parties shall execute, acknowledge and deliver to each
other any further documents, assurances, and other matters, and will take any other action consistent with the terms and conditions
of this Agreement, that may reasonably be requested by a Party and necessary or desirable to carry out the purpose and intent of
this Agreement. The Parties shall cooperate and upon mutual agreement use all reasonable efforts to make all other registrations,
filings, and applications, to give all notices, and to obtain as soon as practicable all governmental or other consents, transfers,
approvals, orders, qualifications, authorizations, permits, and waivers, if any, and to do all other things necessary or desirable
for the consummation of this Agreement.

 

    	17

    	 

    

 

12.6        Waiver
and Amendment. No waiver, modification or amendment of any provision of this Agreement shall be valid or effective unless made
in writing and signed by a duly authorized representative of each Party.

 

12.7        No
Implied Waivers. No failure to exercise and no delay in exercising any right or remedy hereunder shall operate as a waiver
thereof. No waiver or consent hereunder shall be applicable to any events, acts or circumstances except those specifically covered
thereby.

 

    	18

    	 

    

 

12.8        Notices.
All notices that are required or permitted hereunder shall be in writing and shall be sufficient if personally delivered or sent
by mail or FedEx or other nationally recognized overnight delivery service. Any notices shall be deemed given upon the earlier
of the date when received at, or the third day after the date when sent by registered or certified mail or the day after the date
when sent by FedEx or other nationally recognized overnight delivery service to, the address set forth below, unless such address
is changed by notice to the other Parties hereto:

 

If to CEGEDIM:

 

Cegedim Inc.

Address: 1425 US Highway 206 - Bedminster NJ 07921

Attn: General Counsel

Tel: (908) 443-2000

Fax: (908) 443-2068

 

with a copy to:

 

Mr. Paul Kandle VP/General Manager

Opus Health Division of Cegedim Customer Relationship Management

 

If to GRAND CARD :

 

Grand Card, LLC

Address: 589 Eighth Avenue

Attn: Joseph Bernstein, Co-CEO

Tel: 917-365-3651

Fax: 847-589-3877

 

with a copy to:

 

Sills Cummis & Gross P.C.

Address: One Riverfront Plaza

Newark, NJ 07102

Attn: Jeffrey Wasserman, Esq.

Tel: (973) 643-5879

Fax: (973) 643-6500

 

12.9        Construction.
Unless the context of this Agreement clearly requires otherwise: (A) references to any gender include all genders; (B) “or”
has the inclusive meaning frequently identified with the phrase “and/or”; (C) “including”
has the inclusive meaning frequently identified with the phrase “including but not limited to” or “including
without limitation”; (D) references to “hereunder” or “herein” relate to this Agreement;
(E) section, subsection, clause, schedule and exhibit references are to this Agreement unless otherwise specified; and (F) all
terms defined in the singular shall have the same meaning in the plural and vice versa.

 

    	19

    	 

    

 

12.10      Force
Majeure. No Party shall be held liable or responsible to the other Parties nor be deemed to be in default under, or in breach
of any provision of, this Agreement for failure or delay in fulfilling or performing any obligation of this Agreement when such
failure or delay is due to Force Majeure, and without the fault or negligence of the Party so failing or delaying. In such event
CEGEDIM or GRAND CARD, as the case may be, shall immediately notify the other Party of such inability and of the period for which
such inability is expected to continue. The Party giving such notice shall thereupon be excused from such of its obligations under
this Agreement as it is thereby disabled from performing for so long as it is so disabled. In the event of such Force Majeure,
the Party affected shall use reasonable efforts to cure or overcome the same and resume performance of its obligations hereunder.
“Force Majeure” means an event or occurrence that materially interferes with the ability of a Party to perform
its obligations or duties hereunder which is not within the reasonable control of the Party affected or any of its Affiliates,
and not due to malfeasance by such Party or its Affiliates, including without limitation fire, earthquake, acts of God, terrorist
attack, tsunami, nuclear disaster, acts of war, labor strikes or lockouts, riots, civil disturbances, actions or inactions of governmental
authorities (except actions in response to a breach of applicable law by such Party).

 

12.11      Entire
Agreement; Conflicts. This Agreement constitutes the entire agreement between the Parties with respect to the subject matter
hereof and supersedes all previous agreements and understandings between the Parties, whether written or oral, except for the Confidentiality
Agreement. This Agreement may be altered, amended or changed only by a writing making specific reference to this Agreement and
signed by duly authorized representatives of CEGEDIM and GRAND CARD. If the terms of this Agreement (without including any schedules,
exhibits or other attachments to this Agreement) conflict with any of the terms or other statements in any schedules, exhibits
or attachments to this Agreement, the terms of this Agreement will prevail.

 

12.12      Execution
in Counterparts. This Agreement may be executed in two or more counterparts, each of which will be deemed an original, but
all of which together will constitute one and the same instrument. An originally executed version of this Agreement that is scanned
as an image file (e.g., Adobe pdf format) and then delivered by one Party to the other Party via electronic mail (i.e., e-mail)
as evidence of signature, shall, for all purposes hereof, be considered an original. In addition, an originally executed version
of this Agreement that is delivered via fax by one Party to the other Party as evidence of signature shall, for all purposes hereof,
be deemed an original.

 

[SIGNATURE PAGE FOLLOWS]

 

    	20

    	 

    

 

IN WITNESS WHEREOF,
this Agreement has been executed by the Parties hereto in two (2) original copies.

 

	CEGEDIM INC.	 	GRAND CARD, LLC
	 	 	 
	By:	/s/ Paul Kandle	 	By: 	/s/ Joseph Bernstein
	Name: Paul Kandle	 	Name: Joseph Bernstein
	Title: General Manager	 	Title: Co-CEO
	 	 	 
	 	 	GRANDPARENTS.COM
	 	 	 
	 	 	By: 	/s/ Joseph Bernstein
	 	 	Name: Joseph Bernstein
	 	 	Title: Co-CEOSECURITIES PURCHASE AGREEMENT

 

This Securities Purchase
Agreement (this “Agreement”) is dated as of ____________, 2013 by and between Grandparents.com, Inc., a Delaware
corporation (the “Company”), and _________________ (the “Purchaser”).

 

WHEREAS, subject to
the terms and conditions set forth in this Agreement and pursuant to Section 4(2) of the Securities Act of 1933, as amended, the
Company desires to issue and sell to the Purchaser, and the Purchaser desires to purchase from the Company, certain securities
of the Company as more fully described in this Agreement.

 

NOW, THEREFORE, IN
CONSIDERATION of the mutual covenants contained in this Agreement, and for other good and valuable consideration the receipt and
adequacy of which are hereby acknowledged, the Company and the Purchaser agree as follows:

 

ARTICLE I

DEFINITIONS

 

1.1         Definitions.
In addition to the terms defined elsewhere in this Agreement, the following terms have the meanings indicated:

 

“Affiliate”
means any Person that, directly or indirectly through one or more intermediaries, controls or is controlled by or is under common
control with a Person, as such terms are used in and construed under Rule 144 under the Securities Act.

 

“Business
Day” means any day other than Saturday, Sunday or other day on which commercial banks in New York, New York are authorized
or required by law to remain closed.

 

“Closing”
means the closing of the purchase and sale of the Shares and the Warrant pursuant to Section 2.1 hereof.

 

“Closing
Date” means the date of the Closing.

 

“Commission”
means the Securities and Exchange Commission.

 

“Common
Stock” means the common stock of the Company, par value $0.01 per share.

 

“Exchange
Act” means the Securities Exchange Act of 1934, as amended.

 

“Lien”
means any lien, charge, claim, security interest, encumbrance, right of first refusal or other restriction.

 

“Person”
means any individual or corporation, partnership, trust, incorporated or unincorporated association, joint venture, limited liability
company, joint stock company, government (or an agency or subdivision thereof) or any court or other federal, state, local or other
governmental authority or other entity of any kind.

 

    	 

    	 

    

 

“Registrable
Securities” means (i) any of the Shares; (ii) any of the Underlying Shares issued or issuable upon the exercise of the
Warrant and (ii) any shares of Common Stock issued or to be issued with respect to the Shares or the Underlying Shares issued or
issuable upon the exercise of the Warrant by way of a stock dividend or stock split. As to any particular Registrable Security,
such security will cease to be a Registrable Security when it (x) has been effectively registered under the Securities Act and
disposed of in accordance with the registration statement covering such security, (y) has been transferred through a broker-dealer
in an open market transaction pursuant to Rule 144 (or any similar provision then in force) or (z) is eligible for sale pursuant
to Rule 144(b) (or any similar provision then in force).

 

“Rule
144” means Rule 144 promulgated by the Commission pursuant to the Securities Act, as such Rule may be amended from time
to time, or any similar rule or regulation hereafter adopted by the Commission having substantially the same effect as such Rule.

 

“Securities”
means the Shares, the Warrant and the Underlying Shares.

 

“Securities
Act” means the Securities Act of 1933, as amended.

 

“Shares”
means an aggregate of __________ shares of Common Stock, which are being issued and sold to the Purchaser at the Closing.

 

“Transaction
Documents” means this Agreement, the Warrant, and any other documents or agreements executed in connection with the transactions
contemplated hereunder.

 

“Underlying
Shares” means an aggregate of __________ shares of Common Stock issuable upon exercise of the Warrant and any securities
issued in exchange for or in respect of such shares.

 

“Warrant”
means, the Common Stock purchase warrant issued and sold under this Agreement, in the form of Exhibit A, and any warrant
issued upon exercise of such warrant.

 

ARTICLE II 

PURCHASE AND SALE

 

2.1         Closing.
Subject to the terms and conditions set forth in this Agreement, at the Closing the Company shall issue and sell to the Purchaser,
and the Purchaser shall purchase from the Company, the Shares and a Warrant to purchase the Underlying Shares, for an aggregate
purchase price equal to $__________. The Closing shall take place at the offices of Sills Cummis & Gross, PC immediately following
the execution hereof, or at such other location or time as the parties may agree.

 

    	2

    	 

    

 

2.2         Deliveries.
At the Closing, the Purchaser shall deliver or cause to be delivered to the Company the purchase price indicated in Section
2.1 above, in United States dollars and in immediately available funds, by wire transfer to an account designated in writing
by the Company for such purpose. Promptly following the Closing, the Company shall deliver or cause to be delivered to the Purchaser
the following: (i) one or more stock certificates, free and clear of all restrictive and other legends (except as expressly provided
in Section 4.1(b) hereof), evidencing the number of Shares in Section 2.1 above, registered in the name of the Purchaser;
and (ii) a Warrant, registered in the name of the Purchaser, pursuant to which the Purchaser shall have the right to acquire the
number of Underlying Shares indicated in Section 2.1 above, on the terms set forth therein.

 

ARTICLE III

REPRESENTATIONS AND WARRANTIES

 

3.1         Representations
and Warranties of the Company. The Company hereby represents and warrants to the Purchaser as follows:

 

(a)         Organization
and Qualification. The Company is an entity duly organized, validly existing and in good standing under the laws of the jurisdiction
of its incorporation or organization, with the requisite power and authority to own and use its properties and assets and to carry
on its business as currently conducted. The Company is not in violation of any of the provisions of its respective certificate
or articles of incorporation, bylaws or other organizational or charter documents. The Company is duly qualified to do business
and is in good standing as a foreign corporation or other entity in each jurisdiction in which the nature of the business conducted
or property owned by it makes such qualification necessary, except where the failure to be so qualified or in good standing, as
the case may be, could not, individually or in the aggregate, (i) adversely affect the legality, validity or enforceability of
any Transaction Document, (ii) have or result in a material adverse effect on the results of operations, assets, prospects, business
or condition (financial or otherwise) of the Company, taken as a whole, or (iii) adversely impair the Company’s ability to
perform fully on a timely basis its obligations under any of the Transaction Documents (any of (i), (ii) or (iii), a “Material
Adverse Effect”).

 

(b)         Authorization;
Enforcement. The Company has the requisite corporate power and authority to enter into and to consummate the transactions contemplated
by each of the Transaction Documents and otherwise to carry out its obligations hereunder and thereunder. The execution and delivery
of each of the Transaction Documents by the Company and the consummation by it of the transactions contemplated hereby and thereby
have been duly authorized by all necessary action on the part of the Company and no further consent or action is required by the
Company, its Board of Directors or its stockholders. Each of the Transaction Documents has been (or upon delivery will be) duly
executed by the Company and is, or when delivered in accordance with the terms hereof, will constitute, the valid and binding obligation
of the Company enforceable against the Company in accordance with its terms.

 

    	3

    	 

    

 

(c)         No
Conflicts. The execution, delivery and performance of the Transaction Documents by the Company and the consummation by the
Company of the transactions contemplated hereby and thereby do not and will not (i) conflict with or violate any provision of the
Company’s certificate or articles of incorporation, bylaws or other organizational or charter documents, (ii) conflict with,
or constitute a default (or an event that with notice or lapse of time or both would become a default) under, or give to others
any rights of termination, amendment, acceleration or cancellation (with or without notice, lapse of time or both) of, any agreement,
credit facility, debt or other instrument (evidencing a Company debt or otherwise) or other understanding to which the Company
is a party or by which any property or asset of the Company is bound or affected, except to the extent that such conflict, default
or termination right could not reasonably be expected to have a Material Adverse Effect, or (iii) result in a violation of any
law, rule, regulation, order, judgment, injunction, decree or other restriction of any court or governmental authority to which
the Company is subject (including federal and state securities laws and regulations and the rules and regulations of any self-regulatory
organization to which the Company or its securities are subject), or by which any property or asset of the Company is bound or
affected.

 

(d)         Issuance
of the Securities. The Securities (including the Underlying Shares) are duly authorized and, when issued and paid for in accordance
with the Transaction Documents, will be duly and validly issued, fully paid and nonassessable, free and clear of all Liens and
shall not be subject to preemptive rights or similar rights of stockholders. The Company has reserved from its duly authorized
capital stock the number of Underlying Shares.

 

(e)         SEC
Reports; Financial Statements. The Company has filed all reports required to be filed by it under the Securities Act and the
Exchange Act, including pursuant to Section 13(a) or 15(d) thereof, for the two years preceding the date hereof (or such shorter
period as the Company was required by law to file such material) (the foregoing materials being collectively referred to herein
as the “SEC Reports” and, together with this Agreement, the “Disclosure Materials”) on a
timely basis or has received a valid extension of such time of filing and has filed any such SEC Reports prior to the expiration
of any such extension. As of their respective dates, the SEC Reports complied in all material respects with the requirements of
the Securities Act and the Exchange Act and the rules and regulations of the Commission promulgated thereunder, and none of the
SEC Reports, when filed, contained any untrue statement of a material fact or omitted to state a material fact required to be stated
therein or necessary in order to make the statements therein, in the light of the circumstances under which they were made, not
misleading. The financial statements of the Company included in the SEC Reports comply in all material respects with applicable
accounting requirements and the rules and regulations of the Commission with respect thereto as in effect at the time of filing.
Such financial statements have been prepared in accordance with United States generally accepted accounting principles applied
on a consistent basis during the periods involved (“GAAP”), except as may be otherwise specified in such financial
statements or the notes thereto, and fairly present in all material respects the financial position of the Company and its consolidated
subsidiaries as of and for the dates thereof and the results of operations and cash flows for the periods then ended, subject,
in the case of unaudited statements, to normal, immaterial, year-end audit adjustments.

 

(f)         Absence
of Litigation. There is no action, suit, claim, proceeding, inquiry or investigation before or by any court, public board,
government agency, self-regulatory organization or body pending or, to the knowledge of the Company, threatened against or affecting
the Company that could, individually or in the aggregate, have a Material Adverse Effect.

 

    	4

    	 

    

 

(g)         Certain
Fees. No brokerage or finder’s fees or commissions are or will be payable by the Company to any broker, financial advisor
or consultant, finder, placement agent, investment banker, bank or other Person with respect to the transactions contemplated by
this Agreement, and the Company has not taken any action that would cause the Purchaser to be liable for any such fees or commissions.

 

(h)         Private
Placement. Neither the Company nor any Person acting on the Company’s behalf has sold or offered to sell or solicited
any offer to buy the Securities by means of any form of general solicitation or advertising. Neither the Company nor any of its
Affiliates or any Person acting on the Company’s behalf has, directly or indirectly, at any time within the past six months,
made any offer or sale of any security or solicitation of any offer to buy any security under circumstances that would (i) eliminate
the availability of the exemption from registration under Regulation D under the Securities Act in connection with the offer and
sale of the Securities as contemplated hereby or (ii) cause the offering of the Securities pursuant to the Transaction Documents
to be integrated with prior offerings by the Company for purposes of any applicable law, regulation or stockholder approval provisions.
The Company is not, and is not an Affiliate of, an “investment company” within the meaning of the Investment Company
Act of 1940, as amended. The Company is not a United States real property holding corporation within the meaning of the Foreign
Investment in Real Property Tax Act of 1980.

 

3.2         Representations
and Warranties of Purchaser. The Purchaser hereby represents and warrants to the Company as follows:

 

(a)         Authority.
If the Purchaser is an individual, the Purchaser represents and warrants to the Company that (i) the Purchaser is at least 18 years
of age and is legally competent to execute this Agreement, (ii) this Agreement and the other Transaction Documents to which it
is a party constitute valid and binding obligations of the Purchaser enforceable against the Purchaser in accordance with the terms
hereof and thereof, and (iii) the address shown under the Purchaser’s signature at the end of this Agreement is the Purchaser’s
principal residence. If the Purchaser is an entity, the Purchaser represents and warrants to the Company that (i) the Purchaser
is an entity duly organized, validly existing and in good standing under the laws of the jurisdiction of its organization with
the requisite corporate, partnership, limited liability company or other organization power and authority to enter into and to
consummate the transactions contemplated by this Agreement and the other Transaction Documents to which it is a party and otherwise
to carry out its obligations hereunder and thereunder, (ii) the purchase by the Purchaser of the Shares and the Warrant hereunder
has been duly authorized by all necessary action on the part of the Purchaser, (iii) this Agreement and the other Transaction Documents
to which it is a party have been duly executed and delivered by the Purchaser and constitute valid and binding obligations of the
Purchaser enforceable against the Purchaser in accordance with the terms hereof and thereof, and (iv) and the Purchaser has its
principal offices or principal place of business located at the address shown under Subscriber’s signature at the end of
this Agreement

 

    	5

    	 

    

 

(b)         Investment
Intent. The Purchaser is acquiring the Securities as principal for its own account for investment purposes only and not with
a view to or for distributing or reselling such Securities or any part thereof, without prejudice, however, to the Purchaser’s
right, subject to the provisions of this Agreement, at all times to sell or otherwise dispose of all or any part of such Securities
pursuant to an effective registration statement under the Securities Act or under an exemption from such registration and in compliance
with applicable federal and state securities laws. Nothing contained herein shall be deemed a representation or warranty by the
Purchaser to hold Securities for any period of time. The Purchaser does not have any agreement or understanding, directly or indirectly,
with any Person to distribute any of the Securities.

 

(c)         Purchaser
Status. At the time the Purchaser was offered the Shares and the Warrant, it was, and at the date hereof it is, an “accredited
investor” as defined in Rule 501(a) of Regulation D under the Securities Act. The Purchaser is not a registered broker-dealer
under Section 15 of the Exchange Act.

 

(d)         Experience
of Purchaser. The Purchaser, either alone or together with its representatives, has such knowledge, sophistication and experience
in business and financial matters so as to be capable of evaluating the merits and risks of the prospective investment in the Securities,
and has so evaluated the merits and risks of such investment. The Purchaser is able to bear the economic risk of an investment
in the Securities and, at the present time, is able to afford a complete loss of such investment.

 

(e)         Access
to Information. The Purchaser acknowledges that it has received and reviewed all information about the Company it considers
necessary or appropriate for deciding whether to acquire the Securities and has been afforded (i) the opportunity to ask such questions
as it has deemed necessary of, and to receive answers from, representatives of the Company concerning the terms and conditions
of the offering of the Securities and the merits and risks of investing in the Securities; (ii) access to information about the
Company and its subsidiaries and their respective financial condition, results of operations, business, properties, management
and prospects sufficient to enable it to evaluate its investment; and (iii) the opportunity to obtain such additional information
that the Company possesses or can acquire without unreasonable effort or expense that is necessary to make an informed investment
decision with respect to the investment. The Purchaser has sought such accounting, legal and tax advice as it has considered necessary
to make an informed decision with respect to its acquisition of the Securities.

 

(f)         Certain
Trading Limitations. The Purchaser agrees that beginning on the date hereof until ninety (90) days from the Closing Date, it
will not enter into any Short Sales. For purposes of this Section 3.2(f), a “Short Sale” means a sale
of Common Stock that is marked as a short sale and that is executed at a time when Purchaser has no equivalent offsetting long
position in the Common Stock. For purposes of determining whether the Purchaser has an equivalent offsetting long position in the
Common Stock, all Common Stock and all Common Stock that would be issuable upon conversion or exercise in full of all options then
held by Purchaser (assuming that such options were then fully convertible or exercisable, notwithstanding any provisions to the
contrary, and giving effect to any conversion or exercise price adjustments scheduled to take effect in the future) shall be deemed
to be held long by the Purchaser.

 

    	6

    	 

    

 

ARTICLE IV

OTHER AGREEMENTS OF THE PARTIES

 

4.1         Restricted
Securities; Transfers on Restrictions. The Purchaser understands that (i) the Securities are characterized as “restricted
securities” under the Securities Act; (ii) the Securities have not been and, except as otherwise provided herein, will not
be registered under the Securities Act or any state securities laws, and may not be offered for sale, sold, assigned or transferred
unless subsequently registered thereunder or the Purchaser shall have delivered to the Company an opinion of counsel, in a generally
acceptable form and from counsel reasonably acceptable to the Company, to the effect that such Securities to be sold, assigned
or transferred may be sold, assigned or transferred pursuant to an exemption from such registration, (iii) any sale of the Securities
made in reliance on Rule 144 may be made only in accordance with the terms of Rule 144, and further, if Rule 144 is not applicable,
any resale of the Securities under circumstances in which the seller (or the Person through whom the sale is made) may be deemed
to be an underwriter (as that term is defined in the Securities Act) may require compliance with some other exemption under the
Securities Act or the rules and regulations of the Commission promulgated thereunder; and (iv) unless sold pursuant to a registration
statement that has been declared effective under the Securities Act or in compliance with Rule 144, the Company requires that the
Securities bear a legend referring to the foregoing restrictions (it being agreed that if the Securities are not certificated,
other appropriate restrictions shall be implemented to give effect to the foregoing) and shall place stop order instructions with
its transfer agent with respect to such Securities.

 

4.2         Integration.
The Company shall not, and shall use its best efforts to ensure that no Affiliate of the Company shall, sell, offer for sale or
solicit offers to buy or otherwise negotiate in respect of any security (as defined in Section 2 of the Securities Act) that would
be integrated with the offer or sale of the Securities in a manner that would require the registration under the Securities Act
of the sale of the Securities to the Purchaser, or that would be integrated with the offer or sale of the Securities for purposes
of the rules and regulations of any Trading Market.

 

4.3         Reservation
of Securities. The Company shall maintain a reserve from its duly authorized shares of Common Stock for issuance pursuant to
the Transaction Documents in such amount as may be required to fulfill its obligations in full under the Transaction Documents.
In the event that at any time the then authorized shares of Common Stock are insufficient for the Company to satisfy its obligations
in full under the Transaction Documents, the Company shall promptly take such actions as may be required to increase the number
of authorized shares.

 

    	7

    	 

    

 

4.4         Piggy-Back
Registrations.

 

(a)         Until
such time as the Registrable Securities (as defined below) may be sold in accordance with Rule 144(b) under the Securities Act,
if the Company at any time proposes to file on its behalf and/or on behalf of any of its security holders a registration statement
under the Securities Act on any form (other than a registration statement on Form S-4 or S-8 or any successor form or to the Company’s
employees pursuant to any employee benefit plan, respectively) for the general registration of securities to be sold for cash with
respect to the Common Stock, it will give written notice to the Purchaser at least ten (10) days before the initial filing with
the Commission of the registration statement (or, in the case of a registration statement that has already been filed with the
Commission but has not yet been declared effective, within ten (10) days before the anticipated effective date of the registration
statement), which notice shall offer the Purchaser the opportunity to include in such registration statement the number of Registrable
Securities as the Purchaser may request (a “Piggyback Registration”), subject to the provisions of Section 4.4(b)
hereof. Upon the request of the Purchaser made within ten (10) days after the receipt of notice from the Company regarding a Piggyback
Registration (which such request shall specify the number of Registrable Securities for which registration is being requested),
the Company shall use its commercially reasonable efforts to effect the registration under the Securities Act of all Registrable
Securities that the Company has been so requested to register by the Purchaser; provided that nothing in this Section 4.4(a)
shall preclude the Company from discontinuing the registration of its securities being effected at any time and for any reason
before the effective date of the registration relating thereto; but, in that event, the Company shall notify the Purchaser of such
discontinuation of the registration. The Company shall pay all registration expenses in connection with each Piggyback Registration.

 

(b)         If
the lead managing underwriter of a proposed public offering by the Company shall advise the Company in writing that, in their good
faith opinion, the number of Registrable Securities to be included in such registration would materially and adversely affect the
marketing or price of the securities to be sold in the public offering, the Company will allocate the securities to be included
in such registration statement in accordance with the following priority: (i) first, the securities to be included in such registration
statement by the Company or the holder or holders initiating the registration statement; and (ii) next, the Registrable Securities
requested to be included in such registration by the Holder.

 

ARTICLE V

MISCELLANEOUS

 

5.1         Fees
and Expenses. Each party shall pay the fees and expenses of its advisers, counsel, accountants and other experts, if any, and
all other expenses incurred by such party incident to the negotiation, preparation, execution, delivery and performance of this
Agreement.

 

5.2         Entire
Agreement. The Transaction Documents, together with the Exhibits and Schedules thereto, contain the entire understanding of
the parties with respect to the subject matter hereof and supersede all prior agreements and understandings, oral or written, with
respect to such matters, which the parties acknowledge have been merged into such documents, exhibits and schedules. At or after
the Closing, and without further consideration, the Company will execute and deliver to the Purchaser such further documents as
may be reasonably requested in order to give practical effect to the intention of the parties under the Transaction Documents.
Notwithstanding anything to the contrary herein, Securities may be assigned to any Person in connection with a bona fide margin
account or other loan or financing arrangement secured by such Company Securities.

 

    	8

    	 

    

 

5.3         Notices.
All notices and other communications required or permitted under this Agreement shall be in writing and shall be deemed effectively
given: (a) upon personal delivery to the party to be notified, (b) when sent by confirmed telex or facsimile if sent during normal
business hours of the recipient, if not, then on the next business day, (c) five days after having been sent by registered or certified
mail, return receipt requested, postage prepaid, or (d) one day after deposit with a nationally recognized overnight courier, specifying
next day delivery, with written verification of receipt. The addresses and facsimile numbers for such notices and communications
are those set forth on the signature pages hereof, or such other address or facsimile number as may be designated in writing hereafter
upon five (5) days notice, in the same manner, by such Person.

 

5.4         Amendments;
Waivers. No provision of this Agreement may be waived or amended except in a written instrument signed, in the case of an amendment,
by the Company and the Purchaser or, in the case of a waiver, by the party against whom enforcement of any such waiver is sought.

 

5.5         Construction.
The headings herein are for convenience only, do not constitute a part of this Agreement and shall not be deemed to limit or affect
any of the provisions hereof. The language used in this Agreement will be deemed to be the language chosen by the parties to express
their mutual intent, and no rules of strict construction will be applied against any party.

 

5.6         Successors
and Assigns. This Agreement shall be binding upon and inure to the benefit of the parties and their successors and permitted
assigns. The Company may not assign this Agreement or any rights or obligations hereunder without the prior written consent of
the Purchaser. The Purchaser may assign its rights under this Agreement to any Person to whom Purchaser assigns or transfers any
Securities, provided such transferee agrees in writing to be bound, with respect to the transferred Securities, by the provisions
hereof that apply to the “Purchaser.” Notwithstanding anything to the contrary herein, Securities may be assigned to
any Person in connection with a bona fide margin account or other loan or financing arrangement secured by such Securities.

 

5.7         No
Third-Party Beneficiaries. This Agreement is intended for the benefit of the parties hereto and their respective successors
and permitted assigns and is not for the benefit of, nor may any provision hereof be enforced by, any other Person.

 

5.8
      Governing Law; Venue; Waiver Of Jury Trail. all
questions concerning the construction, validity, enforcement and interpretation of this Agreement shall be governed by and construed
and enforced in accordance with the laws of the state of new york. THE COMPANY AND PURCHASER Hereby Irrevocably Submit To The Exclusive
Jurisdiction Of The State And Federal Courts Sitting In The CITY OF NEW YORK, BOROUGH OF MANHATTAN For The Adjudication Of Any
Dispute BROUGHT BY THE COMPANY OR PURCHASER Hereunder, In Connection Herewith Or With Any Transaction Contemplated Hereby Or Discussed
Herein (Including With Respect To The Enforcement Of Any Of The Transaction Documents), And Hereby Irrevocably Waive, And Agree
Not To Assert In Any Suit, Action Or ProceedinG BROUGHT BY THE COMPANY OR PURCHASER, Any Claim That It Is Not Personally Subject
To The Jurisdiction Of Any Such Court, OR That Such Suit, Action Or Proceeding Is Improper. Each party Hereby Irrevocably Waives
Personal Service Of Process And Consents To Process Being Served In Any Such Suit, Action Or Proceeding By Mailing A Copy Thereof
Via Registered Or Certified Mail Or Overnight Delivery (With Evidence Of Delivery) To Such Party At The Address In Effect For Notices
To It Under This Agreement And Agrees That Such Service Shall Constitute Good And Sufficient Service Of Process And Notice Thereof.
Nothing Contained Herein Shall Be Deemed To Limit In Any Way Any Right To Serve Process In Any Manner Permitted By Law. The Company
AND PURCHASER Hereby Waive All Rights To A Trial By Jury.

 

    	9

    	 

    

 

5.9         Survival.
The representations, warranties, agreements and covenants contained herein shall survive the Closing and the delivery and/or exercise
of the Securities, as applicable.

 

5.10      Execution.
This Agreement may be executed in two or more counterparts, all of which when taken together shall be considered one and the same
agreement and shall become effective when counterparts have been signed by each party and delivered to the other party, it being
understood that both parties need not sign the same counterpart. In the event that any signature is delivered by facsimile or electronic
transmission, including via PDF, such signature shall create a valid and binding obligation of the party executing (or on whose
behalf such signature is executed) with the same force and effect as if such facsimile or electronic signature page were an original
thereof.

 

5.11      Severability.
If any provision of this Agreement is held to be invalid or unenforceable in any respect, the validity and enforceability of the
remaining terms and provisions of this Agreement shall not in any way be affected or impaired thereby and the parties will attempt
to agree upon a valid and enforceable provision that is a reasonable substitute therefor, and upon so agreeing, shall incorporate
such substitute provision in this Agreement.

 

5.12      Remedies.
In addition to being entitled to exercise all rights provided herein or granted by law, including recovery of damages, the Purchaser
and the Company will be entitled to specific performance under the Transaction Documents. The parties agree that monetary damages
may not be adequate compensation for any loss incurred by reason of any breach of obligations described in the foregoing sentence
and hereby agrees to waive in any action for specific performance of any such obligation the defense that a remedy at law would
be adequate.

 

[Signature
pages to follow]

 

 

    	10

    	 

    

 

IN WITNESS WHEREOF,
the parties hereto have caused this Securities Purchase Agreement to be duly executed by their respective authorized signatories
as of the date first indicated above.

 

	 	Company:
	 	 
	 	GRANDPARENTS.COM, Inc.
	 	 	 
	 	By:	 
	 	 	Name:
	 	 	Title:
	 	 	 
	 	Address for Notice:
	 	Grandparents.com, Inc.
	 	589 Eighth Avenue, 6th floor
	 	New York New York 10018
	 	Telephone: (646) 839-8800
	 	Facsimile: (646) 654-6106  
	 	Attention: Steve Leber, Co-Chief Executive Officer
	 	
	 	With a copy to:
	 	Sills Cummis & Gross PC
	 	One Riverfront Plaza
	 	Newark, New Jersey 07102
	 	Telephone: (973) 643-7000
	 	Facsimile: (973) 643-6500
	 	Attention: Jeffrey L. Wasserman, Esq.

 

	 	Purchaser:
	 	 
	 	 	 
	 	By:	 
	 	 	Name:
	 	 	Title:

 

	 	Address for Notice:	 
	 	 	 
	 	 	 
	 	 	 
	 	Telephone:	 	 
	 	Facsimile:	 	 
	 	Attention:

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00215-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00215-of-00352.parquet"}]]