Document:

LYONPRIDE MUSIC

SPONSORSHIP/PROMO/MARKETING

AGREEMENT WITH ROCKY MOUNTAIN
HIGH BRANDS, INC.

February 24, 2017

Rocky Mountain High Brands, Inc.

9101 Lyndon B Johnson Freeway

Dallas, Texas 75243

USA

 

Attention: Michael R. Welch, President & CEO

 

Dear Mr. Welch:

This will set forth the preliminary
intention of the parties as to general terms upon which ROCKY MOUNTAIN HIGH BRANDS, INC, located at: 9101 Lyndon B Johnson Freeway,
Dallas, Texas 75243, (hereinafter "RMHB"), will purchase a _PRIMARY_ Sponsorship Package from LYONPRIDE
MEDIA, LLC, (UBI#: 602967571), located at: P.O. BOX 1343 Puyallup, WA 98371, (hereinafter "Lyonpride").

 

		1.	GOOD FAITH NEGOTIATIONS: Each Party believes that pursuing this marketing relationship is in its best interests and
agrees to negotiate in good faith.

2.        Sponsorship
and Promotion Package: PRIMARY

		a.	Term: One Year Contract (Feb 24th 2017 – Feb 23, 2018). RMHB may terminate agreement at any time with 30 days’
notice from the end of the current month notice of termination is received.

 

		b.	Sponsorship Fees / Payment Schedule:

 

		i.	Service Fee Total: $ 608,750.00, to include,

		1)	$250,000.00 Services (Business App, Bus Wraps, Video, etc.)

		2)	$250,000.00 Festival Costs (Events, Tours, Vendor Booths)

		3)	$108,750.00[1]
iHeart Radio Annual Campaign (iHeart Music Festival)

 

		ii.	Payment Schedule:

 

		1)	Cash Compensation: $175,000.00 total

		1.	February $35,000

		2.	March $35,000

		3.	April $30,000

		4.	May $25,000

		5.	June $25,000

		6.	July $25,000

Total: $175,000

 

Cash Compensation will be paid month, on the 1st
of every month beginning immediately for February 2017, and on the 1st of each month thereafter.

 

    	 	1	 

     

    

2) Stock Compensation

 

		1.	6,000,000 shares of Rule 144 Common Stock, (RMHB), currently trading at $0.115 per share, attached hereto as Exhibit A

		2.	Under SEC Rule 144, issued stock and must be held for 6 months before it can be sold, (subject to additional requirements).

 

		c.	Sponsorship Services:

	• Personalized Promotional Video	• iHeart Radio Group Campaign Advertising Package	• National Magazine Ad Placements*
	
        • Concert tickets for contest / giveaway:

        - Sept ROI

        - RMH Festival

        - additional concert subject to avail.
	• 1,000+ RMHB branded promotional items* (stickers, wrist bands, t-shirts, etc.)	• ​Vendor Booth at all Festival Events (20 Plus Events)
	• Logo Branded Golf Cart to be used during RMH Festival	• Assistance in Acquiring Distribution Partners / Outlets	• Produce ROCKY MOUNTAIN HIGH FESTIVAL*
	• Promotional Presence during Rock the Road Trip Concert Series (30+ events)	• Tour Bus Vehicle Wrap	• Personalized Business Mobile App

 

* Some sponsorship services are subject to availability.
Services detailed and attached in Exhibit A

		i.	Additional Sponsorship Services: In the event of an appreciation of the issued stock value
(between $0.115 per share and the price at which Lyon Pride Media ultimately sells the stock after the 6 month holding period ends),
Lyon Pride agrees to provide additional Services at a value equal to 50% of the appreciation value of issued stock at the time
of sale.

 

		d.	Press Release: Upon execution of this Term Sheet, Lyonpride and RMHB will coordinate to
draft and circulate an official Press Release announcing this agreement to contract Primary sponsorship services with Lyonpride
Media, LLC. The parties will further coordinate drafting and circulating press releases relating to the various events and other
matters promotional activities contained in Exhibit A.

 

		e.	Cancellations: Lyonpride is not liable for return of RMHB fees in the event of cancellations
or other defaults by Lyonpride due to Acts of God. The RMHB does not have the right to terminate this Agreement for any delay or
default in performing hereunder if such delay or default is caused by conditions beyond the control of Lyonpride including, but
not limited to Acts of God.

 

In the event of a cancellation
by a Concert or Event Facility and/or its authorized agent or representative, Lyonpride shall not be liable to RMHB for any unrecoverable
costs, fees or expenses incurred by the RMHB or return of Sponsorship Fees. Lyonpride also reserves the right to cancel any work
that is not compliance with law and/or the terms of our Sponsorship Agreement.

 

Lyonpride agrees to use its
best efforts to obtain substitute equivalent events should a cancellation occur as set forth herein above.

 

		f.	Right to Edit or Reject: Lyonpride may, at its sole discretion, edit or reject at any time,
the text, display or content of any advertisements or booths provided by the RMHB under this agreement.

 

		g.	Term / Renewal: The Term of this Agreement is as stated above. All changes must be in writing
and signed by each party.

 

		h.	Indemnification: The RMHB agrees to indemnify, defend and hold harmless Lyonpride from all
claims (whether valid or invalid), suits, judgments, proceedings, losses, damages, cost and expenses, of any nature whatsoever
(including reasonable attorney's fees) for which Lyonpride or any of its affiliates may become liable by reason of a breach by
RMHB of the terms herein.

 

    	 	2	 

     

    

		i.	Assignment: This Agreement may not be assigned or transferred by the RMHB.

 

		j.	Promotional License: RMHB authorizes Lyonpride the use of their trade name and likeness,
trademarks and related IP in publications, materials and other promotional efforts that directly promote the said event(s) within
this Sponsorship Agreement.

 

		k.	Breach / Disputes: Upon signing this Sponsorship Term Sheet, the Parties agree to utilize
professional mediation to resolve contractual disputes that cannot be mutually resolved between both parties. Disputes shall be
resolved by binding arbitration in accordance with the rules of American Arbitration Association and/or a local legal mediation
service. The prevailing party shall be entitled to recovery of attorney’s fees and costs of legal action from non-prevailing
party.

 

		l.	Entire Agreement: When signed by the parties, this Term Sheet is binding and constitutes
the complete understanding of the parties and supersedes all prior agreements, understandings, negotiations and / or arrangements
between the parties.

 

		m.	Confidentiality and Non-Compete Agreement: The Services hereunder provides access to highly
sensitive information, client contacts and a substantial amount of guests, personalities and private scenarios. Save for the agreed
upon Press Release, and SEC disclosures required to effectuate the clearing of any share issuance, any and all non-public information
shared between the Parties shall remain confidential and RMHB agrees not to use said information on his or her own behalf or disclose
same to any third party, public media or any other public platforms without prior approval of Lyonpride.

 

		n.	Non-Compete: The Services provided hereunder depends on the mutual relationships developed
over our years in business. Intentional interference with our business partnerships and/or employees will have a direct and substantial
effect on our ability to operate a successful enterprise.

 

Therefore as a material condition
to this Sponsorship Agreement, RMHB hereby agrees not to directly or indirectly compete with the business of Lyonpride Music, LLC,
its successors, or assigns. The RMHB shall not own, manage, operate, consult or contract with a business substantially similar
to, or competitive with, the present business of the Lyonpride or such other business activity in which the Lyonpride may substantially
engage during the term of this Agreement. This non-compete clause shall extend for a radius of _500_ miles of the Company's
present location and shall be in full force and effect during the term of this Agreement and for _one (1)_ years following
termination, notwithstanding the cause or reason for termination.

 

		o.	This Agreement shall be binding upon and inure to the benefit of the parties, their successors,
assigns, and personal representatives.

 

Very truly yours,

 

By:_/s/_______________________________

Lyonpride Music, LLC

Agreed to as of February 24, 2017

ROCKY MOUNTAIN HIGH BRANDS, INC.

 

By: /s/

Michael R. Welch

President & Chief Executive Officer 

    	 	3	 

     

    

 LyonPride
Media Services

Exhibit
A

		•	Personalized Promotional Video

		•	$108,000 iHeart Radio
Group Campaign Advertising Package

		•	Concert tickets for contest/
giveaway Sept
ROI, RMH Festival

		•	1,000+ promotional items (stickers, wrist bands, t-shirts, etc.)

		•	Vendor Booth at all Festival Events (20 Plus Events)

		•	Logo Branded on
Festival Golf Cart

		•	Help with Acquiring
Distribution

		•	Produce ROCKY MOUNTAIN HIGH FESTIVAL

		•	Rock the Road Trip Concert
Series (20 plus events)

		•	Tour Bus Vehicle Wrap

		•	Personalized Business Mobile App

		•	Monthly Magazine Ad Placements (Culture
Magazine, etc.)

		•	Logo Branded on
Digital Billboards, LPM TV's at Festivals (20
Plus) and LyonPride Buses

		•	Inclusion in
LPM Social Media
Campaigns

		•	Multi-Media
/ Commercial Video
Branding

		•	Logo Ad on Mesh
Banners for Bus Promotions
& Radio Remote
Events

		•	Artist Music Video's

		•	Inclusion into LPM Website's
and Phone App's

		•	3,000,000+ Radio Ad
Impressions

		•	1,000,000+ Physical Event Views

		•	Tour Bus Promotions
Will Include:

		o	Local, State,
Regional and National Tours

		o	Venue's,
Festivals
and
Stadiums

		•	Rock the Road Trip
Concert Series:

		o	21+ NW Night
Club Events

		o	Logo Branding on
Fliers/Posters

		o	Banners at Event Showcases

		•	LPM Buses
Parked
Onsite

 

[1]
Subject to final approval by iHeart Radio Programming Department

 

    	 	4NEITHER
THIS NOTE NOR THE SECURITIES INTO WHICH THIS NOTE IS CONVERTIBLE HAVE BEEN REGISTERED WITH THE SECURITIES AND EXCHANGE COMMISSION
OR THE SECURITIES COMMISSION OF ANY STATE. THESE SECURITIES HAVE BEEN SOLD IN RELIANCE
UPON AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES ACT"), AND,
ACCORDINGLY, MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT OR PURSUANT
TO AN AVAILABLE EXEMPTION FROM, OR IN
A TRANSACTION NOT SUBJECT TO, THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT AND IN
ACCORDANCE WITH APPLICABLE STATE SECURITIESLAWS.

 

 

ROCKY MOUNTAIN HIGH BRANDS,
INC.

 

 

CONVERTIBLE NOTE

 

 

Issuance Date: June 29,2017

Note No RMHB-1

 

Original Principal Amount:$130,000

Consideration Paid at Close:
$130,000

 

 

 

FOR
VALUE RECEIVED, Rocky Mountain High Brands, Inc., a Nevada corporation with a par value of $0.001 per common share ("Par
Value") (the "Company"), hereby promises to pay to the order of Lucas Hoppel or registered assigns
(the "Holder") the amount set out above as the Original Principal Amount (as reduced pursuant to the terms hereof
pursuant to redemption, conversion or otherwise, the "Principal") when due, whether upon the Maturity Date (as
defined below), acceleration, redemption or otherwise (in each case in accordance with the terms hereof) and to pay interest ("Interest")
on any outstanding Principal at the applicable Interest Rate from the date set out above as the Issuance Date (the "Issuance
Date") until the same becomes due and payable, upon the Maturity Date or acceleration, conversion, redemption or otherwise
(in each case in accordance with the terms hereof).

 

The
Original Principal Amount is $130,000 (one hundred thirty thousand) plus accrued and unpaid interest and any other fees. The Consideration
is$130,000 (one hundred thirty thousand) payable by wire transfer. The Holder shall pay $130,000 of Consideration upon closing
of this Note. For purposes hereof, the term "Outstanding Balance" means the Original Principal Amount, as reduced or
increased, as the case may be, pursuant to the terms hereof for conversion, breach hereof or otherwise, plus any accrued but unpaid
interest, collection and enforcements costs, and any other fees, penalties, damages or charges incurred under this Note.

 

(1)               
GENERAL TERMS

 

(a)                
Payment of Principal. The "Maturity Date" shall be two years from
the date of each payment of Consideration, as may be extended at the option of the Holder in the event that, and for so long as,
an Event of Default (as defined below) shall not have occurred and be continuing on the Maturity Date (as may be extended pursuant
to this Section 1) or any event shall not have occurred and be continuing on the Maturity Date (as may be extended pursuant to
this Section I) that with the passage of time and the failure to cure would result in an Event of Default.

 

 

(b)                
Interest. A simple interest charge of eight percent (8%)("Interest Rate")
per annum shall be applied to the Outstanding Balance. Interest hereunder shall be paid on the Maturity Date (or sooner as provided
herein) to the Holder or its assignee in whose name this Note is

 

    	 	1	 

    	 

    

 

registered on the records
of the Company regarding registration and transfers of Notes in cash or converted into Common Stock at the Conversion Price provided
the Equity Conditions are satisfied.

 

		(c)	Security. This Note shall not be secured by any collateral or
any assets

pledged to the Holder

 

		(2)	EVENTS OF DEFAULT.

 

(a)                
An "Event of Default", wherever used herein, means any one of the following
events (whatever the reason and whether it shall be voluntary or involuntary or effected by operation of law or pursuant to any
judgment, decree or order of any court, or any order, rule or regulation of any administrative or governmental body):

 

(i)                 
The Company's failure to pay to the Holder any amount of Principal, Interest, or other amounts
when and as due under this Note (including, without limitation, the Company's failure to pay any redemption payments or amounts
hereunder);

 

		(ii)	A Conversion Failure as defined in section 3(b)(ii)

 

(iii)               
The Company or any subsidiary of the Company shall commence, or there shall be commenced against
the Company or any subsidiary of the Company under any applicable bankruptcy or insolvency laws as now or hereafter in effect or
any successor thereto, or the Company or any subsidiary of the Company commences any other proceeding under any reorganization,
arrangement, adjustment of debt, relief of debtors, dissolution, insolvency or liquidation or similar law of any jurisdiction whether
now or hereafter in effect relating to the Company or any subsidiary of the Company or there is commenced against the Company or
any subsidiary of the Company any such bankruptcy, insolvency or other proceeding which remains undismissed for a period of 61
days; or the Company or any subsidiary of the Company is adjudicated insolvent or bankrupt; or any order of relief or other order
approving any such case or proceeding is entered; or the Company or any subsidiary of the Company suffers any appointment of any
custodian, private or court appointed receiver or the like for it or any substantial part of its property which continues undischarged
or unstayed for a period of sixty one (61) days; or the Company or any subsidiary of the Company makes a general assignment for
the benefit of creditors; or the Company or any subsidiary of the Company shall fail to pay, or shall state that it is unable to
pay, or shall be unable to pay, its debts generally as they become due; or the Company or any subsidiary of the Company shall call
a meeting of its creditors with a view to arranging a composition, adjustment or restructuring of its debts; or the Company or
any subsidiary of the Company shall by any act or failure to act expressly indicate its consent to, approval of or acquiescence
in any of the foregoing; or any corporate or other action is taken by the Company or any subsidiary of the Company for the purpose
of effecting any of the foregoing;

 

 

(iv)              
The Common Stock is suspended or delisted for trading on the Over the Counter OTCQB or OTC
Pink tiers of the electronic over-the-counter market operated by OTC Markets Group, Inc. (the "Primary Market").

 

		(v)	

"DWAC/FAST" electronic transfer.

The Company loses its ability to deliver shares
via

2

    	 	2	 

    	 

    

		(vi)	The Company loses its status as "DTC Eligible."

 

(vii)            
The Company shall become late or delinquent in its filing requirements as a fully-reporting
issuer registered with the Securities & Exchange Commission.

 

(viii)        
The Company shall fail to reserve and keep available out of its authorized Common Stock three
times the number of shares of Common Stock issuable upon conversion of all outstanding amounts under this Note at the Conversion
Price (as defined below).

 

(ix)              
The Company shall fail to meet all requirements to satisfy the availability of Rule 144 to
the Investor or its assigns including but not limited to timely fulfillment of its filing requirements as a fully-reporting issuer
registered with the SEC, requirements for XBRL filings, and requirements for disclosure of financial statements on its website.

 

(b)      
Upon the occurrence of any Event of Default, the Company shall be entitled to receive a notice
of default and have ten days to cure the default. In the event that the Company does not cure the default within the cure period,
the Outstanding Balance shall immediately and automatically increase to 120% of the Outstanding Balance immediately prior to the
occurrence of the Event of Default (the "Default Sum"). Upon the occurrence of any Event of Default, the Note shall become
immediately due and payable and the Borrower shall pay to the Holder, in full satisfaction of its obligations hereunder, an amount
equal to the Outstanding Balance, all without demand, presentment or notice, all of which hereby are expressly waived, together
with all costs, including, without limitation, legal fees and expenses, of collection, and the Holder shall be entitled to exercise
all other rights and remedies available at law or in equity.

 

(3)               
CONVERSION OF NOTE.This Note shall be convertible into shares of the Company's
Common Stock, on the terms and conditions set forth in this Section 3.

 

(a)                
Conversion Right. Subject to the provisions of Section 3(c), at any time or times on
or after the Issuance Date, the Holder shall be entitled to convert any portion of the outstanding and unpaid Conversion Amount
(as defined below) into fully paid and nonassessable shares of Common Stock in accordance with Section 3(b), at the Conversion
Price (as defined below). The number of shares of Common Stock issuable upon conversion of any Conversion Amount pursuant to this
Section 3(a) shall be equal to the quotient of dividing the Conversion Amount by the Conversion Price. The Company shall not issue
any fraction of a share of Common Stock upon any conversion. If the issuance would result in the issuance of a fraction of a share
of Common Stock, the Company shall round such fraction of a share of Common Stock up to the nearest whole share. The Company shall
pay any and all transfer agent fees, legal fees, costs and any other fees or costs that may be incurred or charged in connection
with the issuance of shares of the Company's Common Stock to the Holder arising out of or relating to the conversion of this Note.

 

    	 	3	 

    	 

    

 

(i)                  
"Conversion Amount" means the portion of the Original Principal Amount and
Interest to be converted, plus any penalties, redeemed or otherwise with respect to which this determination is being made.

 

(ii)                
"Conversion Price" shall equal 50% of the lowest closing price occurring
during the ten (10) consecutive Trading Days immediately preceding the applicable Conversion Date on which the Holder elects to
convert all or part of this Note, subject to adjustment as provided in this Note.

 

		(b)	Mechanics of Conversion.

 

(i)                 
Optional Conversion* To convert any Conversion Amount into shares of Common Stock on
any date (a "Conversion Date"), the Holder shall (A) transmit by email, facsimile (or otherwise deliver), for
receipt on or prior to 11:59 p.m., New York, NY Time, on such date, a copy of an executed
notice of conversion in the form attached hereto as Exhibit A (the "Conversion Notice") to the Company.
On or before the third Business Day following the date of receipt of a Conversion Notice (the "Share Delivery Date"),
the Company shall (A) if legends are not required to be placed on certificates of Common Stock pursuant to the then existing provisions
of Rule 144 of the Securities Act of 1933 ("Rule 144") and provided that the Transfer Agent is participating in the Depository
Trust Company's ("OTC") Fast Automated Securities Transfer Program, credit such aggregate number of shares of
Common Stock to which the Holder shall be entitled to the Holder's or its designee's balance account with OTC through its Deposit
Withdrawal Agent Commission system or (B) if the Transfer Agent is not participating in the OTC Fast Automated Securities Transfer
Program, issue and deliver to the address as specified in the Conversion Notice, a certificate, registered in the name of the Holder
or its designee, for the number of shares of Common Stock to which the Holder shall be entitled which certificates shall not bear
any restrictive legends unless required pursuant the Rule 144. If this Note is physically surrendered for conversion and the outstanding
Principal of this Note is greater than the Principal portion of the Conversion Amount being converted, then the Company shall,
upon request of the Holder, as soon as practicable and in no event later than three (3) Business Days after receipt of this Note
and at its own expense, issue and deliver to the holder a new Note representing the outstanding Principal not converted. The Person
or Persons entitled to receive the shares of Common Stock issuable upon a conversion of this Note shall be treated for all purposes
as the record holder or holders of such shares of Common Stock upon the transmission ofa Conversion Notice.

 

(ii)                 
Company's Failure to Timely Convert. If within three (3) Trading Days after the Company's
receipt of the facsimile or email copy of a Conversion Notice, and as a result of any act or omission on the part of the Company
or its agents, the Company shall fail to issue and deliver to Holder via "DWAC/FAST"
electronic transfer the number of shares of Common Stock to which the Holder is entitled upon such holder's conversion of any Conversion
Amount (a "Conversion Failure"), the Original Principal Amount of the Note shall increase by $2,000 per day until
the Company issues and delivers a certificate to the Holder or credit the Holder's balance account with OTC for the number of shares
of Common Stock to which the Holder is entitled upon such holder's conversion of any Conversion Amount (under Holder's and Company's
expectation that any damages will tack back to the Issuance Date). Company will not be subject to any penalties once its transfer
agent processes the shares to the DWAC system. If the Company fails to deliver shares in accordance with the timeframe stated
in this Section, resulting in a Conversion Failure, the Holder, at any time prior to selling all of those shares, may rescind any
portion, in whole or in part, of that particular conversion attributable to the unsold shares and have the rescinded conversion
amount returned to the Outstanding Balance with the rescinded conversion shares returned to the Company (under Holder's and Company's
expectations that any returned conversion amounts will tack back to the original date of the Note).

 

 

(iii)              
OTC Eligibility & Sub-Penny. If the Company fails to maintain its status as "OTC
Eligible" for any reason, or, if the effective Conversion Price as calculated in Section 3(a)(ii) is less than $0.01 at any
time (regardless of whether or not a Conversion Notice has been submitted

 

    	 	4	 

    	 

    

 

to
the Company), the Principal Amount of the Note shall increase by ten thousand dollars ($10,000) (under Holder's and Company's expectation
that any Principal Amount increase will tack back to the Issuance Date). In addition, the Conversion Price shall be permanently
redefined to equal the lesser of (a) $0.01 or

		(b)	50% of the lowest trade occurring during the
twenty-five (25) consecutive Trading Days immediately preceding the applicable Conversion Date on which the Holder elects to convert
all or part of this Note, subject to adjustment as provided in this Note.

 

(iv)               
Par Value True-Up. In the event that the Conversion Price is less than Par Value on
the Conversion Date, the Holder may elect to submit a Conversion Notice (attached hereto as Exhibit A) with a conversion price
equal to the Company's Par Value. In addition, upon written notice from the Holder in the form attached hereto as Exhibit B
(the "True-Up Notice"), the Holder may require the Company, at the Holder's election, to either (A) issue and deliver
to the Holder a number of shares of Common Stock as equals (X) the Conversion Amount divided by 60% of the lowest trade occurring
during the twenty five (25) consecutive Trading Days immediately preceding the applicable Conversion Date, less (Y) the Conversion
Amount divided by the Par Value (Any additional shares of Common Stock issuable pursuant to this Section 3(b)(v) shall be referred
to herein as "True-Up Shares"), or (B) add to the Outstanding Balance a dollar amount equal to the number of True-Up
Shares (as calculated above) multiplied by the high trade price on the Conversion Date (Any dollar amount added to the Outstanding
Balance pursuant to this Section 3(b)(v) shall be referred to herein as the "True-Up Balance") (under Holder's and the
Company's expectation that any True-Up Balance amounts will tack back to the Issuance Date).

 

(v)                
Book-Entry. Notwithstanding anything to the contrary set forth herein, upon conversion
of any portion of this Note in accordance with the terms hereof, the Holder shall not be required to physically surrender this
Note to the Company unless (A) the full Conversion Amount represented by this Note is being converted or (B) the Holder has provided
the Company with prior written notice (which notice may be included in a Conversion Notice) requesting reissuance of this Note
upon physical surrender of this Note. The Holder and the Company shall maintain records showing the Principal and Interest converted
and the dates of such conversions or shall use such other method, reasonably satisfactory to the Holder and the Company , so as
not to require physical surrender of this Note upon conversion.

 

		(c)	Limitations on Conversions orTrading.

 

(i)                  
Beneficial Ownership. The Company shall not effect any conversions of this Note and
the Holder shall not have the right to convert any portion of this Note or receive shares of Common Stock as payment of interest
hereunder to the extent that after giving effect to such conversion or receipt of such interest payment, the Holder, together with
any affiliate thereof, would beneficially own (as determined in accordance with Section 13(d) of the Exchange Act and the rules
promulgated thereunder) in excess of 4.99% of the number of shares of Common Stock outstanding immediately after giving effect
to such conversion or receipt of shares as payment of interest. Since the Holder will not be obligated to report to the Company
the number of shares of Common Stock it may hold at the time of a conversion hereunder, unless the conversion at issue would result
in the issuance of shares of Common Stock in excess of 4.99% of the then outstanding shares of Common Stock without regard to any
other shares which may be beneficially owned by the Holder or an affiliate thereof, the Holder shall have the authority and obligation
to determine whether the restriction contained in this Section will limit any particular conversion hereunder and to the extent
that the Holder determines that the limitation contained in this Section applies, the determination of which portion of the principal
amount of this Note is convertible shall be the responsibility and obligation of the Holder. If the Holder has delivered a Conversion
Notice for a principal amount of this Note that, without regard to any other shares that the Holder or its affiliates may beneficially
own, would result in the issuance in excess of the permitted amount hereunder, the Company shall notify the Holder of this fact
and shall honor the conversion for the maximum principal amount permitted to be converted on such Conversion Date in accordance
with Section 3(a) and, any principal amount tendered for conversion in excess of the permitted amount hereunder shall remain outstanding
under this Note. In the event that the Market Capitalization of the Company falls below

$2,500,000, the term
"4.99%" above shall be permanently replaced with "9.99%". "Market Capitalization" shall be defined
as the product of (a) the closing price of the Common Stock of the Common stock multiplied by (b) the number of shares of Common
Stock outstanding as reported on the Company's most recently filed Form 10-K or Form 10-Q. The provisions of this Section may be
waived by Holder upon not less than 65 days prior written notification to the Company.

 

(ii)                
Capitalization. So long as this as this Note is outstanding, upon written request of
the Holder, the Company shall furnish to the Holder the then-current number of common shares issued and outstanding, the then-current
number of common shares authorized, and the then-current number of shares reserved for third parties.

 

{d) Other Provisions.

 

(i)                 
Share Reservation. The Company shall at all times reserve and keep available out of
its authorized Common Stock a number of shares equal to at least 3 (three) times the full number of shares of Common Stock issuable
upon conversion of all outstanding amounts under this Note; and within 3 (three) Business Days following the receipt by the Company
of a Holder's notice that such minimum number of shares of Common Stock is not so reserved, the Company shall promptly reserve
a sufficient number of shares of Common Stock to comply with such requirement. The Company will at all times reserve at least 10,000,000
shares of Common Stock for conversion.

 

(ii)                                                                                                                
Prepayment+ During the first 150 days this Note is in effect, upon 10 business days'
notice to Holder ("Notice Period"}, the Company may redeem this Note by paying to the Holder an amount as follows ("Redemption
Amount"): (i) if the redemption is within the first 30 days this Note is in effect, then for an amount equal to 120% of the
Outstanding Balance of this Note along with any interest that has accrued during that period, (ii) if the redemption is on or between
the 31st and 60th day this Note is in effect, then for an amount equal to 125% of the Outstanding Balance of this Note along with
any accrued interest, (iii) if the redemption is on or between the 61st and 90th day this Note is in effect, then for an amount
equal to 130% of the Outstanding Balance of this Note along with any accrued interest., (iv) if the redemption is on or between
the 90th and 121st day this Note is in effect, then for an amount equal to 135% of the Outstanding Balance of this Note along with
any accrued interest. (v) if the redemption is on or between the 1211st and
150th day this
Note is in
effect, then for an
amount equal to
140% of the Outstanding Balance of this Note along with any accrued interest. This
Note may not be redeemed after 150 days without written consent of the Holder. The redemption must be closed and paid for within
5 business days following the Notice Period or the redemption will be invalid and the Company may not redeem this Note. The Holder
may convert this Note pursuant to the terms hereof at all times, including during the Notice Period, until the Redemption Amount
has been received in full.

 

nearest $0.0000 l or whole share.

		(iii)	

 

		(iv)	

(Intentionally Blank]

 

All calculations under this Section 3 shall be rounded
up to the

 

    	 	5	 

    	 

    

 

(v)                
Nothing herein shall limit a Holder's right to pursue actual damages or declare an Event of
Default pursuant to Section 2 herein for the Company's failure to deliver certificates representing shares of Common Stock upon
conversion within the period specified herein and such Holder shall have the right to pursue all remedies available to it at law
or in equity including, without limitation, a decree of specific performance and/or injunctive relief, in each case without the
need to post a bond or provide other security. The exercise of any such rights shall not prohibit the Holder from seeking to enforce
damages pursuant to any other Section hereof or under applicable law.

 

(4)                
SECTION 3(A)(9) OR 3(A)(I0) TRANSACTION. So long as this Note is outstanding, the Company
shall not enter into any transaction or arrangement structured in accordance with, based upon, or related or pursuant to, in whole
or in part, either Section 3(a)(9) of the Securities Act (a "3(a)(9)Transaction") or Section 3(a)(l 0) of the Securities
Act (a "3(a)( l 0) Transaction"). In the event that the Company does enter into, or makes any issuance of Common Stock
related to a 3(a)(9) Transaction or a 3(a)(I0) Transaction while this note is outstanding, a liquidated damages charge of 25% of
the outstanding principal balance of this Note, but not less than $25,000, will be assessed and will become immediately due and
payable to the Holder at its election in the form of cash payment or addition to the balance of this Note.

 

(5)                
PIGGYBACK REGISTRATION RIGHTS. The Company shall include on the next registration statement
the Company files with SEC (or on the subsequent registration statement if such registration statement is withdrawn), which offers
for re-sale any securities held by any other investor in the Company, all shares issuable upon conversion of this Note. Failure
to do so will result in liquidated damages of 25% of the outstanding principal balance of this Note, but not less than $25,000,
being immediately due and payable to the Holder at its election in the form of cash payment or addition to the balance of this
Note.

 

		(6)	REISSUANCE OF THIS NOTE.

 

(a)                
Assignability. The Company may not assign this Note. This Note will be binding upon
the Company and its successors and will inure to the benefit of the Holder and its successors and assigns and may be assigned by
the Holder to anyone of its choosing without Company's approval.

 

(b)                
Lost Stolen or Mutilated Note. Upon receipt by the Company of evidence reasonably satisfactory
to the Company of the loss, theft, destruction or mutilation of this Note, and, in the case of loss, theft or destruction, of any
indemnification undertaking by the Holder to the Company in customary form and, in the case of mutilation, upon surrender and cancellation
of this Note, the Company shall execute and deliver to the Holder a new Note representing the outstanding Principal.

 

(7)                                                              
NOTICES. Any notices, consents, waivers or other communications required or permitted
to be given under the terms hereof must be in writing and will be deemed to have been delivered: (i) upon receipt, when delivered
personally; (ii) upon receipt, when sent by facsimile (provided confirmation of transmission is mechanically or electronically
generated and kept on file by the sending party) (iii) upon receipt,
when sent by email;
or (iv) one (1) Trading
Day after deposit
with a nationally
recognized overnight delivery service,
in each case properly
addressed
to
the party
to receive
the same.
The addresses
and facsimile
numbers
for such communication
and shall
be those
set
forth in
the communications
and documents
that each
party has
provided the
other
immediately
preceding the
issuance
of this Note
or at such
other
address and/or
facsimile number
and/or
to the
attention of such
other person
as the
recipient patty
has
specified
by written
notice given to
each
ot her
party three
(3) Business
Days prior to
the effectiveness
of such
change.
Written confirmation of receipt
(i) given by
the recipient
of such
notice,
consent,
waiver
or other communication,
( ii)
mechanically
or electronically
generated by
the sender's
facsimile
machine containing
the time, date, recipient
facsimile
number and
an image
of the
first page
of such
transmission
or (i ii)
provided by a
nationally
recognized overnight delivery
service,
shall be
rebuttable
evidence
of persona]
service,
receipt
by facsimile
or receipt from a
nationally recognized
overnight
delivery
service
in accordance
with
clause
( i),
( ii)
or (iii)
above, respectively.

 

 

The
addresses for such
communications
shall be:

 

If to
the Company, to:

 

Rocky Mountain
High Brands, Inc.
9101 LBJ Freeway, Suite
200 Dallas ,
TX 75243

 

Michael Welch 

Email:
Michael@ rockymountainhighbrands.com

 

Jens
Mielke  

Jens @rockymountainhighbrands.com

 

 

If
to the Holder:
Lucas Hoppel

295
Palmas Inn Way Ste 104
PMB 346

Humacao, PR 00791

Email:
Luke @ LukeHoppeI.com

 

 

(8)                
APPLICABLE LAW AND VENUE. This
Note shall
be governed by and
construed in accordance
with the
laws
of the State of Nevada
, without
giving
effect to conflicts
of laws
thereof.
Any action brought
by
either
party against
the
other concerning
the transactions
contemplated
by this
Agreement shall
be brought only
in the
state courts of
California
or in the
federal
courts located
in the
city and county
of San Diego, in the
State of California.
Both parties and the
individuals
signing
this Agreement agree
to submit to
the jurisdiction of
such
courts.

 

(9)                
WAIVER.
Any waiver by the Holder of
a breach of any provision
of this Note
shall not
operate
as or be construed to
be a
waiver of any other breach
of such provision
or of any breach of any other provision
of this Note.
The failure of the Holder
to insist upon strict
adherence to any
term of this Note
on one or more occasions
shall not be considered
a waiver or deprive
that
party of the
right thereafter
to insist upon
strict adherence to that term
or any other term
of this Note. Any
waiver
must be in writing.

    	 	6	 

    	 

    

 

(10)            
LIQUIDATED DAMAGES. Holder and Company agree that in the event Company fails to comply
with any of the terms or provisions of this Note, Holder's damages would be uncertain and difficult (if not impossible) to accurately
estimate because of the parties' inability to predict future interest rates, future share prices, future trading volumes and other
relevant factors. Accordingly, Holder and Company agree that any fees, balance adjustments, default interest or other charges assessed
under this Note are not penalties but instead are intended by the parties to be, and shall be deemed, liquidated damages (under
Holder's and Company's expectations that any such liquidated damages will tack back to the Closing Date for purposes of determining
the holding period under Rule 144).

 

[Signature Page Follows]

 

    	 	7	 

    	 

    

IN
WITNESS WHEREOF, the Company has caused this
Convertible Note to
be duly
executed by a duly
authorized officer as of the
date set forth
above.

 

 

 COMPANY:

 

 Rocky Mountain
High Brands, Inc.

.

 

By:/.s.

 Name: Michael
Welch

 Title:President
& Chief Executive Officer

 

 HOLDER:

 Lucas Hoppel

 

 

 

 [Signature Page to Convertible
Note No. RMHB-1]

    	 	8	 

    	 

    

EXHIBIT A
CONVERSION NOTICE

 

[Company Contact, Position]

 

 

 

The undersigned hereby
elects to convert a portion of the $________Convertible Note _
issued to Lucas Hoppel on; into Shares of Common Stock of

according to the conditions
set forth in such Note as of the date written below.

 

 

By accepting this notice
of conversion, you are acknowledging that the number of shares to be delivered represents less than 10% (ten percent) of the common
stock outstanding. If the number of shares to be delivered represents more than 9.99%ofthecommon
stock outstanding, this conversion notice shall immediately automatically extinguish and debenture Holder must be immediately notified.

 

 

Date
of Conversion:  Conversion Amount:  Conversion Price:  Shares to be Delivered: 

 

 

Shares delivered
in name of: 

Lucas Hoppel

Signature:.s._________________________

 

 

    	 	9	 

    	 

    

 

 

EXHIBIT B

TRUE-UP NOTICE

 

 

[Company Contact, Position]
[Company Name]

[Company Address] [Contact
Email Address}

 

 

The undersigned hereby gives notice to [COMPANY NAME],
a corporation (the "Company"),

pursuant to
that certain Note
dated _________. 2017, by and between
the Company and
the Holder (the
"Note"), that the Holder elects to:

 

Receive fully paid and non-assessable
True-Up Shares pursuant to Section 3(b)(v) of the Note (such Additional Origination Shares shall be calculated as set forth below),
or

 

Add to the Outstanding Balance a dollar amount
equal to the True-Up Amount (such True-Up Amount shall be calculated as set forth below).

 

 

The number of True-Up Shares Holder is entitled to receive
is calculated as follows:

 

Conversion
Amount ($_)/ _%of
the lowest trade
occurring during the L)consecutive

Trading Days immediately preceding the applicable
Conversion Date ($_._) - Conversion Amount ($_) divided by the Par Value ($_._) =

True-Up Shares

 

The amount of True-Up Balance to be added to the Outstanding
Balance is calculated as follows:

 

Number of True-Up Shares ( ) *high trade
price on the Conversion Date ($_._)=

 

True-Up Balance

 

 

Shares delivered in name of: Lucas Hoppel

 

 

 

Signature:

 

 

By: Lucas Hoppel

 

 

    	 	10

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