Document:

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                                   [Material marked with an asterisk has been
                                   omitted from this document pursuant to a
                                   request for confidential treatment and has
                                   been filed separately with the Securities and
                                   Exchange Commission.]

LICENSE AGREEMENT

THIS AGREEMENT is made as of the 13th day of May, 1998 in New York, New York,
by and between the Major League Baseball Players Association, an
unincorporated association under the laws of the State of New York, with
offices at 12E. 49th Street, NEW YORK, NEW YORK 10017 (hereinafter "MLBPA"),
and ALLSTAR ARENA ENTERTAINMENT, INC., a California, corporation, with
offices located at6565 Sunset Blvd., Suite 418, Los Angeles, CA 90028
(hereinafter "Licensee")

    WHEREAS, MLBPA is acting on behalf of all of the active baseball players
of the National League and the American League who have entered into a
Commercial Authorization Agreement with the MLBPA (hereinafter "players"),
and who, upon being polled by the MLBPA, have not indicated they have granted
a license for products which would conflict with the license granted herein,
and

    WHEREAS, MLBPA in such capacity has the right to negotiate this Agreement
and to grant rights in and to the logo, name and symbol of MLBPA identified
in Schedule A hereto (the "Trademarks"), and the names, nicknames,
likenesses, signatures, pictures, playing records, and/or biographical data
of each player described in Schedule A hereto as part of a group (hereinafter
"the Rights"); and

    WHEREAS, Licensee desires to use the Rights and/or the Trademarks on or
in association with the manufacture, offering for sale, sale, advertising,
promotion, and distribution of certain products identified in Schedule B (the
"Licensed Products") in the countries identified in Schedule B (the "Licensed
Territory"); and

    WHEREAS, MLBPA is willing to grant Licensee such right to use the Rights
and/or the Trademarks on the Licensed Products in the Licensed Territory in
accordance with the terms and conditions recited herein.

    NOW, THEREFORE, in consideration of the mutual promises, covenants and
conditions herein contained, it is hereby agreed as follows:

1.  GRANT.

        (a) MLBPA hereby grants to Licensee and Licensee hereby accepts the
non-exclusive, non-transferable, nonassignable license, without the right to
grant sublicenses, to use the Rights and Trademarks solely within the
Licensed Territory on the Licensed Products and/or in association with the
manufacture, offering for sale, sale, advertising, promotion, shipment and
distribution of the Licensed Products to jobbers, wholesalers and
distributors for sale, shipment and distribution to retail stores and
merchants and/or to retail stores and merchants for sale, shipment and
distribution direct to the public. Licensee shall not knowingly permit the
Licensed Products to be sold or distributed outside of the Licensed Territory.

        (b) MLBPA represents and warrants that it has the authority to grant
the rights licensed herein. IVILBPA makes no representation that it has the
authority to grant, nor does it grant herein, the right to utilize team
symbols, insignias or logos, or the name, symbol, or logo of any other
licensee of MLBPA, or reproductions of any products produced by or for any
other licensee of MLBPA. Accordingly, it is understood by the parties hereto
that if any of the foregoing are to be utilized in connection with the
exercise of the license granted hereunder, including without limitation the
likenesses of players utilizing team logos, symbols or insignias, it will be
the responsibility of Licensee to obtain all necessary permissions for the
use of such material.

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        (c) Unless specifically authorized in advance by MLBPA in writing,
Licensee agrees to utilize with equal prominence the names and likenesses of
a minimum of one hundred (100) players or, at MLBPA's direction, a minimum of
five (5) players per Major League team, on Licensed Products during the
initial License Period (as defined herein) and during each additional License
Period, if any, as provided herein. Licensee must provide the MLBPA with
thirty (30) days' written notice of the names of all players Licensee intends
to use on the Licensed Products prior to manufacture of such Licensed
Products, and Licensee may not use the name or likeness of any player on the
Licensed Products without the prior written consent of MLBPA, which shaii not
be unreasonably withheld.

        (d) The license granted by MLBPA to Licensee hereunder does not
include the right to, and Licensee shall not in any manner, use (or purport
to grant others the right to use) the Trademarks or the Rights for the
purpose, in whole or in part of promoting any service or product other than
the Licensed Products. Nor does this license convey the right to feature or
highlight any individual player apart from the group. In the event Licensee
is interested in highlighting any player or in securing the personal
endorsement or services of any player, Licensee understands and agrees that
such will require the personal approval of the individual player involved and
a separate payment to such player, through the MLBPA, independent of and in
addition to all payments due to the MLBPA pursuant to this Agreement.

        (e) Nothing contained in Section 1 (d) above shall prevent Licensee
from utilizing the names and/or likenesses of the players in a
non-endorsement and/or non-testimonial manner in connection with the
packages, cartons, advertising, point-of sale and/or promotional materials
for the Licensed Products (the "Promotional and Packaging Material") or
require any separate payment in connection therewith; provided, however, that
unless specifically authorized otherwise in advance by MLBPA in writing, the
names and/or likenesses of a minimum of Six (6) such players are utilized
with equal prominence on the Promotional and Packaging Material for all
Licensed Products during the initial License Period and during each
additional License Period, if any, as provided herein, and Licensee agrees to
rotate the players who are utilized in connection with such materials so as
not to highlight any particular player or group of players to the exclusion
of others.

        (f) All rights not expressly granted to Licensee in this Agreement
are specifically reserved to MLBPA.

2.   TERM AND OPTIONS.

        (a) This Agreement shall be effective and shall continue for the
License Period set forth on Schedule B, unless sooner terminated pursuant to
a provision of this Agreement.

        (b) MLBPA hereby grants to Licensee two (2) separately exercisable
options (the "Options") to extend the term of this Agreement for additional
one-year periods ("Second and Third License Periods," respectively). In order
to exercise each of the two Options, Licensee must provide MLBPA with written
notice of its intention to exercise each such Option and such written notice
must be received by MLBPA no earlier than one hundred twenty (120) days and
no later than ninety (90) days prior to the expiration of the License Period
then in effect. The attempted exercise of any Option shall be void and of no
effect if Licensee (1) has breached or is then in breach of any of its
obligations under this Agreement, or (ii) fails during any License Period to
make Net Sales sufficient to generate Actual Royalties equal to or greater
than the Guaranteed Minimum Royalties as defined herein, or (iii) fails to
make full and timely royalty payments as provided herein. Licensee's
performance in each License Period shall be pursuant to the same terms and
conditions recited in this Agreement.

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3.   ROYALTIES.

        (a) Licensee agrees to pay MLBPA a royalty at the percentage set
forth on Schedule B based on Net Sales (as defined in Subsection 3(b) below)
of the Licensed Products employing the Rights and/or the Trademarks by
Licensee (the "Actual Royalty"). Such Actual Royalty shall accrue when the
Licensed Products are sold, shipped, distributed, billed and/or paid for,
whichever occurs earlier, to a third party not affiliated with Licensee. For
purposes of this Agreement, "affiliated" means related in any manner through
direct or indirect ownership or control and includes joint venture
arrangements.

        (b) "Net Sales" shall mean gross sales to third parties not
affiliated with Licensee at Licensee's regular wholesale price, less returns
actually credited. No other deductions shall be permitted. For example, there
shall be no deductions made for other discounts, commissions, uncollectible
accounts, taxes, fees, assessments, impositions, payments or expenses of any
kind which may be incurred or paid by Licensee in connection with the royalty
payments due to MLBPA hereunder, or for any costs incurred in the
manufacture, offering for sale, sale, advertising, promotion, shipment,
distribution and/or exploitation of the Licensed Products.

        (c)    Actual Royalty payments shall be made by Licensee to MLBPA on
all Licensed Products sold, shipped and/or distributed by Licensee, even if
not billed (such as in the case of introductory offers, samples, promotions
and the like and sales, shipments and/or distributions to individuals, and/or
companies which are affiliates or subsidiaries of Licensee), or if billed at
less than Licensee's usual price for such Licensed Products, based upon
Licensee's usual Net Sales price for such Licensed Products sold to third
parties not affiliated with Licensee in the course of Licensee's normal
distribution, shipment and sales activities.

        (d) Where the billed price for any Licensed Products is less than the
usual Net Sales price for such Licensed Products sold to third parties not
affiliated with Licensee in the course of Licensee's normal distribution,
shipment and sales activities, the Actual Royalty payment shall be based upon
Licensee's usual Net Sales price.

        (e) For each License Period of this Agreement, Licensee agrees to pay
MLBPA a non-refundable guaranteed minimum royalty in the amount(s) and in the
manner set forth on Schedule B (the "Guaranteed Minimum Royalty"). Such
Guaranteed Minimum Royalty shall be paid in equal quarterly installments as
set forth on Schedule B, with the first such payment due immediately upon
execution of this Agreement. If, upon termination or expiration of this
Agreement or any License Period thereof, the total royalties paid and/or
payable by Licensee to MLBPA during each such License Period is less than the
Guaranteed Minimum Royalty, Licensee shall immediately pay the amount of such
difference to MLBPA. Actual Royalty payments based on Net Sales made during
any Term of this Agreement shall be credited against the Guaranteed Minimum
Royalty due for the License Period in which such Net Sales were made.

4.   STATEMENTS AND PAYMENT

        (a) Licensee shall deliver to MLBPA, at its offices in New York, New
York, or to such other address as MLBPA may direct, on the fifteenth (15th) day
following the end of each calendar quarter during any License Period of this
Agreement, and on the fifteenth (15th) day of the month following termination or
expiration of this Agreement, a complete and accurate statement of its Net Sales
of Licensed Products, differentiated by country and product category, for the
immediately preceding calendar quarter (or portion thereof) (the "Royalty
Period"). Said statement shall be certified as accurate by an officer of
Licensee and shall include

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information as to the stock number, item description, quantity shipped, and
gross selling price of the Licensed Products shipped, distributed and/or sold
by Licensee during the Royalty Period, information as to quantity discounts
given and returns actually credited, computation of Net Sales and royalty
due, and any other information MLBPA may from time to time reasonably
request. Such statements shall be furnished to MLBPA whether or not any
Licensed Products have been shipped, distributed and/or sold, and whether or
not Actual Royalties have been earned during the Royalty Period. Statements
shall be in a form acceptable to MLBPA and consistent with Schedule C hereto.

        (b) The amount in United States dollars shown in Licensee's royalty
statements as being due MILBPA shall be paid simultaneously with the
submission of such statements. In the event that the amount credited for
returns during any Royalty Period exceeds Licensee's royalty obligation to
MLBPA for such period, Licensee may use such amount as a credit against
future royalty obligations of Licensee during the Term of this Agreement. In
no event, however, shall the amount credited for returns during any Royalty
Period be used upon termination or expiration of this Agreement as a credit
against past royalty obligations of or royalty payments made by Licensee. In
no circumstances shall MLBPA be obligated to pay any amount to Licensee upon
termination or expiration of this Agreement on account of credits accrued by
Licensee for returns.

         (c)  Licensee's royalty statements and all amounts payable to MLBPA
by Licensee shall be submitted to:

          Major League Baseball Players Association

          12 E. 49th Street

          New York, NY 10017

or such other address as the MLBPA may direct.

        (d) The receipt and/or acceptance by MLBPA of any of the statements
furnished or royalties paid hereunder to MLBPA (or the cashing of any royalty
checks paid hereunder) shall not preclude MLBPA from questioning the
correctness thereof at any time and, in the event that any inconsistencies or
mistakes are discovered in such statements or payments, they shall
immediately be rectified by Licensee and the appropriate payment shall be
made by Licensee.

        (e) All payments made hereunder shall be in United States dollars
drawn on a United States bank, unless otherwise specifically agreed upon by
the parties.

        (f) Time is of the essence with respect to all payments to be made
hereunder by Licensee. Interest at a rate of the lesser of one and one-half
percent (1.5%) per month or the maximum rate allowed by law, compounded
daily, shall accrue on any amount due MLBPA hereunder from and after the date
upon which the payment is due until the date of receipt of payment.

5.   AUDIT.

        (a) Licensee agrees to keep accurate books of account and records at
its principal place of business covering all transactions relating to the
license granted herein and pertaining to the items required to be shown in
the Licensee's royalty statements to be submitted pursuant hereto, including
without limitation, invoices, correspondence, banking, financial and other
records. MLBPA and its duly authorized representatives shall have the right,
upon reasonable

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notice, at all reasonable hours of the day, to audit Licensee's books of
account and records, and all other documents and material in the possession
or under the control of Licensee, with respect to the subject matter and the
terms of this Agreement and to make copies and extracts thereof. In the event
that any such audit reveals an underpayment by Licensee, Licensee shall
immediately upon demand remit payment to MLBPA in the amount of such
underpayment plus interest calculated at the rate of the lesser of one and
one-half percent (1.5%) per month or the maximum rate allowed by law,
compounded daily, calculated from the date such payment(s) were actually due
until the date such payment is actually made. In the event that any such
underpayment is greater than Five Thousand Dollars ($5,000), or two percent
(2%) of the royalties due for the period audited, whichever is less, Licensee
shall reimburse MLBPA for the costs and expenses of such audit.

        (b) All books of account and records of Licensee covering all
transactions relating to the license granted herein shall be retained by
Licensee for at least two (2) years after the expiration or termination of
this Agreement for possible inspection by MLBPA.

6.   QUALITY, NOTICES, APPROVALS, AND SAMPLE

        (a) The Licensed Products and the Promotional and Packaging Material
shall be of high quality in design, material and workmanship so as to be
suited to the favorable advantage, protection and enhancement of the
Trademarks and the Rights, in no event shall be of lesser quality than the
best quality of similar products and promotional, advertising, and packaging
material presently shipped, distributed, sold and/or used by Licensee in the
Licensed Territory, shall be safe and suitable for their intended purpose,
and shall be manufactured, sold and/or distributed in full conformance with
all applicable laws and regulations.

        (b) Licensee may not manufacture, use, offer for sale, sell,
advertise, promote, ship and/or distribute any Licensed Products, or any
Promotional and Packaging Material relating to the Licensed Products, until
it has received written approval of same in the manner provided herein from
MLBPA. Such approval shall not be unreasonably withheld. Should MLBPA fail to
approve in writing any of the submissions furnished it by Licensee within
fourteen (14) business days from the date of submission thereof, such failure
shall be considered to be a disapproval thereof.

        (C) Before commencing or authorizing third parties to commence the
design or development of Licensed Products or Promotional and Packaging
Material which have not been previously approved in writing by MLBPA,
Licensee shall submit at its own cost to MLBPA, for approval, a written
description of the concept of such Licensed Product and/or Promotional and
Packaging Material, including full information on the nature and function of
the proposed item and a general description of how the Rights and/or the
Trademarks and other material will be used thereon. Licensee shall next
submit at its own cost to MLBPA, for approval, complete layouts and
descriptions of the proposed Licensed Products and/or Promotional and
Packaging Material showing exactly how and where the Rights and the
Trademarks and all other artwork and wording will be used. Thereafter,
Licensee shall submit at its own cost to MLBPA, for approval, pre-production
models or prototype samples of the proposed Licensed Products and/or
Promotional and Packaging Material. Finally, Licensee shall submit at its own
cost to MLBPA, for approval, actual proofs or final pre-production samples of
the proposed Licensed Products and/or Promotional and Packaging Material.
Licensee shall not proceed beyond any of the above stages where approval is
required without first securing the express written approval of MLBPA.

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        (d) Upon commencement of manufacture, shipment and distribution of
the Licensed Products and/or Promotional and Packaging Material relating to
the Licensed Products after all required approvals have been given by MLBPA,
Licensee shall submit, at its own cost, to MLBPA an additional twelve (12)
sets of the Licensed Products and two (2) sets of the Promotional and
Packaging Material.

        (e) MLBPA may periodically during any License Period of this
Agreement require that Licensee submit to MLBPA, at no cost to MLBPA, up to
twelve (12) additional sets of the Licensed Products, and the Promotional and
Packaging Material relating to the Licensed Products, for subsequent review
of the quality of and copyright and trademark usage and notice on same and
for any other purpose that MLBPA deems appropriate.

        (f) After the required approval has been secured from MLBPA pursuant
to Section 6(c) above, Licensee shall not depart from the specifications,
quality or appearance thereof in any material respect without first obtaining
the express written approval of MLBPA. Licensee shall make submissions to
MLBPA and obtain approvals in the manner required above each time new or
revised concept, layouts, descriptions, artwork, models, prototype samples
and/or production samples are created, developed and/or adopted by and/or for
Licensee.

        (g) Subject to reasonable obligations of confidentiality by MLBPA, to
assure that the provisions of this Agreement are being observed, Licensee
agrees that it will allow MLBPA or its designees to enter Licensee's premises
and/or the premises where the Licensed Products are being manufactured during
regular business hours, and upon reasonable notice, for the purpose of
inspecting the Licensed Products and the Promotional and Packaging Material
relating to the Licensed Products and the facilities in which the Licensed
Products are being packaged.

        (h) In order to ensure that the Licensed Products and the Promotional
and Packaging Materials are manufactured, offered for sale, sold, advertised,
promoted, shipped and/or distributed as set forth herein, in the event that
the quality standards and/or trademark and copyright usage and notice
requirements herein referred to are not met, or in the event that said
quality standards and/or trademark and copyright usage and notice
requirements are not maintained throughout the period of manufacture,
offering for sale, sale, advertising, promotion, shipment and/or distribution
of any Licensed Products hereunder, then, in addition to any other rights
available to MLBPA under this Agreement or otherwise, upon receipt of written
notice from MLBPA, Licensee shall immediately discontinue any and all
manufacture, offering for sale, sale, advertising, promotion, shipment and
distribution of such Licensed Products and/or Promotional and Packaging
Material in connection with which the said quality standards and/or trademark
and copyright usage and notice requirements have not been met.

7.   ARTWORK.

        (a) The form and content of all artwork for use in any media shall be
subject to the express written approval of MLBPA prior to its use by Licensee
in connection with the Licensed Products. If Licensee desires to use artwork
previously approved by MLBPA on a different Licensed Product or on different
Promotional and Packaging Material, Licensee shall first submit samples of
such proposed use to MLBPA for approval thereof.

        (b) Except as provided in Section 18(c) of this Agreement,
notwithstanding any rights otherwise granted to Licensee by state or federal
trademark or copyright laws or otherwise, Licensee shall not without express
written permission of MLBPA directly or indirectly use, or authorize others
to use, in any manner whatsoever, any of the artwork or designs or other
material involving the Rights and/or Trademarks, or any reproductions
thereof, following the expiration or termination of this Agreement,
notwithstanding their

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invention or use by Licensee, and Licensee shall not be required to destroy
all such artwork and/or designs and/or other material and furnish to MLBPA
satisfactory evidence of their destruction, but Licensee shall be required to
turn over all such artwork and/or designs and/or other material at MLBPA's
request.

8.   OWNERSHIP OF RIGHTS.

        (a)    It is understood and agreed that MLBPA is the sole and exclusive
holder of all right, title and interest in and to the Rights and/or the
Trademarks for the duration of this Agreement.

        (b) Nothing contained in this Agreement shall be construed as an
assignment to Licensee of any right, title and/or interest in or to the
Rights and/or the Trademarks, it being understood that all right, title and
interest relating thereto are expressly reserved by MLBPA except for the
rights being licensed hereunder.

        (c) No license is being granted hereunder for any purpose or as to
any products, services or material other than the Licensed Products and only
in the Licensed Territory. MLBPA reserves for such use as it may determine
all rights of any kind other than the rights herein licensed to Licensee.

        (d) Licensee shall not use the Rights and/or the Trademarks other
than as permitted herein and, in particular, shall not incorporate the Rights
and/or the Trademarks in Licensee's corporate or business name in any manner
whatsoever. Licensee agrees that in using the Rights and Trademarks, it will
in no way represent that it has any rights, title and/or interest in and/or
to the Rights and/or the Trademarks other than those expressly granted under
the terms of this Agreement. Licensee further agrees that it will not use
and/or authorize the use, either during or after the term of this Agreement,
of any configuration, trademark, trade name or other designation confusingly
similar to the Rights and/or any of the Trademarks.

        (e) Notwithstanding any rights otherwise granted to Licensee by state
or federal trademark or copyright laws or otherwise, Licensee shall not
without express written permission of MLBPA directly or indirectly use, or
authorize others to use, in any manner whatsoever, any artwork or designs or
other material involving the Rights and/or Trademarks, or any reproductions
thereof following the expiration or termination of this Agreement,
notwithstanding their invention or use by Licensee, and Licensee shall
destroy all such artwork and/or designs and/or other material and furnish to
MLBPA satisfactory evidence of their destruction.

9.   GOODWILL AND PROMOTIONAL VALUE.

        (a) Licensee recognizes the value of the goodwill associated with the
Rights and/or the Trademarks and acknowledges that the Rights and/or the
Trademarks, and all rights therein and the goodwill pertaining thereto,
belong exclusively to MLBPA. Licensee further recognizes and acknowledges
that the Rights and/or the Trademarks have acquired secondary meaning in the
mind of the public. Licensee agrees that during any License Period of this
Agreement, or thereafter, it will not dispute or attack the title or any
rights of MLBPA in and to the Rights and/or the Trademarks or the validity of
the license granted herein.

        (b) Licensee agrees that its use of the Rights and/or the Trademarks
shall inure to the benefit of MLBPA and that Licensee shall not, at any time,
acquire any rights in the Rights and/or the Trademarks by virtue of any use
it may make of the Rights and/or of the Trademarks. Licensee hereby assigns
to MLBPA any and all trademarks and trademark rights in

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the Trademarks and/or Rights created by such use, together with the goodwill
of the business in connection with which such Trademarks are used.

        (c) Licensee acknowledges that MLBPA is entering into this Agreement
not only in consideration of the royalties paid hereunder but also in
recognition of the intrinsic benefit to proper maintenance of the reputation
of MLBPA and the players as a result of the manufacture, offering for sale,
sale, advertising, promotion, shipment and distribution of the Licensed
Products by Licensee in accordance with the provisions of this Agreement.
Licensee therefore acknowledges that its failure to manufacture, offer for
sale, sell, advertise, promote, ship and distribute the Licensed Products in
accordance with the provisions of this Agreement, including without
limitation its obligations to protect and enhance the value of the Trademarks
and the Rights, will result in immediate and irreparable damage to MLBPA in
connection with promotion of the Rights and/or the Trademarks and/or to its
members, and that there will be no adequate remedy at law for the failure by
Licensee to abide by such provisions of this Agreement. Accordingly, Licensee
agrees that in the event of any breach by Licensee, in addition to all other
remedies available to it hereunder, MLBPA may at its sole option commence an
action in any court having jurisdiction or an arbitration proceeding, and
shall be entitled to seek injunctive relief against any such breach as well
as such other relief as any arbitrator(s) or court with jurisdiction may deem
just and proper.

        (d) MLBPA recognizes and acknowledges that Licensee has its' own good
will as well as its' own trademarks, which are similarly reserved.

10.  TRADEMARK AND COPYRIGHT PROTECTION

        (a) The license granted herein is conditioned upon Licensee's full
and complete compliance with the provisions of the trademark and copyright
laws of the United States and any foreign country or countries in the
Licensed Territory.

        (b) Licensee agrees to permanently affix to all Licensed Products and
all Promotional and Packaging Material the MLBPA logo and appropriate
legends, markings and/or notices as required by MLBPA, to give appropriate
notice to the consuming public of MLBPA's right, title and interest therein.
Licensee agrees that, unless otherwise specified in writing by MLBPA, each
usage of the Trademarks shall be followed by either the TM or the 0 Trademark
Notice symbol, as appropriate, and the following legends shall appear at
least once on each Licensed Product and on each piece of Promotional and
Packaging Material:

                               Copyright or -C- MLBPA

Licensee also shall include on the Licensed Products, and on each piece of
Promotional and Packaging Material, the following notice:

                                Official Licensee -
                     Major League Baseball Players Association

        (c) Licensee agrees that it will not use, distribute or sell any
Licensed Products or distribute any Promotional or Packaging Materials which
do not carry notices meeting the requirements of this Agreement.

        (d) Licensee shall use no other markings, legends and/or notices on
or in association with the Licensed Products or on or in association with the
Promotional and

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Packaging Material other than those specified above and such other markings,
legends and/or notices as may be specified by MLBPA, without first obtaining
MLBPA's express written approval with such approval not to be unreasonably
withheld.

        (e) MLBPA has the right, but not the obligation, to obtain at its own
cost, appropriate trademark and copyright protection for the Rights and/or
the Trademarks in association with the Licensed Products in any and all
countries of the Licensed Territory, in the name of MLBPA or in the name of
any third party selected by MLBPA.

        (f) Licensee shall keep appropriate records (including copies of
pertinent invoices and correspondence), and advise MLBPA, relating to the
dates when each of the Licensed Products is first placed on sale or sold in
each country of the Licensed Territory, and the dates of first use in each
country of each different Trademark and/or of the Rights on the Licensed
Products and Promotional and Packaging Material. If requested to do so by
MLBPA, Licensee also agrees to supply MLBPA with samples, facsimiles or
photographs of the trademark usages in question and other information which
will enable MLBPA to complete and obtain trademark applications or
registrations, or to evaluate or oppose any trademark or design applications,
registrations, or uses of third parties,

        (g) Licensee agrees that it shall not at any time within the Licensed
Territory or anywhere else in the world apply for any copyright or trademark
protection which would affect MLBPA's ownership of any rights in the Rights
and/or the Trademarks, nor file any document with any governmental authority
or assert directly or indirectly any right or take any other action which
could affect MLBPA`s ownership of the Rights and/or the Trademarks, or the
publicity rights of the players, or knowingly aid or abet anyone else in
doing so.

        (h) Licensee agrees to cooperate in all reasonable respects with
MLBPA in protecting and defending the Rights and/or the Trademarks. In the
event Licensee becomes aware of any claim or problem arising with respect to
the protection of the Rights and/or the Trademarks in the Licensed Territory,
Licensee shall promptly advise MLBPA in writing of the nature and extent of
same. MLBPA has no obligation to take any action whatsoever in the event that
any claim or problem arises with respect to the protection of the Rights
and/or the Trademarks.

11.  INFRINGEMENTS.

        (a) Licensee agrees to cooperate with MLBPA in the enforcement of
MLBPA's right in the Rights and/or the Trademarks. Licensee agrees to notify
MLBPA in writing of any infringements or imitations by third parties of the
Rights, the Trademarks, the Licensed Products and/or the Promotional and
Packaging Material which may come to Licensee's attention. MLBPA shall have
sole right to determine whether or not any action shall betaken on account of
any such infringement or imitation. MLBPA, if it so desires, may commence or
prosecute any claims or suits in its own name or in the name of Licensee, or
join Licensee as a party thereto; provided, however, that Licensee shall not
be required to incur more than nominal out-of-pocket expense as a consequence
of being joined as a party by MLBPA. Licensee agrees not to contact any
third party, not to make any demands or claims, and not to institute any suit
or take any other action on account of such infringements or imitations
without obtaining the prior express written permission of MLBPA.

        (b) With respect to all claims and suits involving the Rights and/or
the Trademarks, including suits in which Licensee is joined as a party, MLBPA
shall have the sole right to employ counsel of its choosing and to direct the
handling of the litigation and any

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settlement thereof. MLBPA shall be entitled to receive and retain all amounts
awarded to MLBPA as damages, profits or otherwise in connection with such
suits.

12.  INDEMNIFICATION

        Licensee hereby agrees to defend, indemnify and hold harmless MLBPA,
its members, officers, directors, employees and agents, from and against any
and all claims, demands, causes of action and judgments ("Claims") arising
out of or in connection with

        (a) Licensee's design, manufacture, distribution, shipment,
advertising, promotion, offering for sale and/or sale of the Licensed
Products and/or the Promotional and Packaging Material, including but not
limited to any allegedly unauthorized use by Licensee of any trademark,
copyright, patent, process, idea, method, device, logo, symbol, insignia,
name, term or material other than those licensed herein, and

        (b) Licensee's use of any logos, symbols, insignias, names, terms or
other material claimed to be the property of any Major League Baseball
club(s) or any other entity affiliated directly or indirectly with any Major
League Baseball club(s), and

        (c) any alleged defect(s) of the Licensed Products.

With respect to the foregoing indemnity, Licensee agrees to defend and hold
MLBPA and its members harmless at no cost or expense to MLBPA whatsoever,
including, but not limited to, attorneys' fees and court costs. Under no
circumstances shall Licensee have the right to settle or otherwise compromise
any claim without the prior written consent of MLBPA. MLBPA and its members
shall have the right to defend themselves in any such action or proceeding
with attorneys of MLBPA's selection.

13.  INSURANCE.

        Licensee shall, throughout the License Period(s) of this Agreement,
obtain and maintain at its own cost and expense from a qualified insurance
company acceptable to MLBPA, or self-insurance as authorized by law,
comprehensive general liability insurance, the form of which must be
acceptable to MLBPA, naming MLBPA and its members as an additional insured.
Such policy shall provide protection against any and all claims, demands and
causes of action arising out of any defect or failure to perform, alleged or
otherwise, of the Licensed Products or any material used in connection
therewith or any use thereof. The amount of coverage shall be a minimum of
Two Million Dollars ($2,000,000) combined single limit. The policy shall
provide for twenty (20) days' notice to MLBPA from the insurer by Registered
or Certified Mail, return receipt requested, in the event of any
modification, cancellation or termination. Licensee agrees to furnish MLBPA a
certificate of insurance evidencing same within thirty (30) days after
execution of this Agreement, and in no event shall Licensee manufacture,
offer for sale, sell, advertise, promote, ship and/or distribute the Licensed
Products prior to receipt by MLBPA of such evidence of insurance.

14.  EXPLOITATION BY LICENSE.

        (a) Licensee agrees to commence distribution, shipment and sale of
all of the Licensed Products in sufficient quantities to meet the reasonably
anticipated demand therefor throughout the Licensed Territory within six (6)
months after the Effective Date of this Agreement. In the event of Licensee's
failure to comply with this requirement, in addition to all other remedies
available to it, MLBPA shall have the option to terminate this Agreement upon
mailing notice of such termination to Licensee.

<PAGE>

        (b) Licensee agrees that during all License Periods of this
Agreement, Licensee will continue to diligently and continuously distribute,
ship and sell each of the Licensed Products throughout the Licensed Territory
and that it will use its best efforts to make and maintain adequate
arrangements for the distribution, shipment and sale necessary to meet the
demand for all such Licensed Products throughout the Licensed Territory.
Licensee further agrees to exercise all reasonable efforts to advertise and
promote the Licensed Products at its own expense throughout the term of this
Agreement as widely as practicable within the Licensed Territory, to the best
advantage and enhancement of the Trademarks and the Rights.

        (c) Licensee will not discriminate against the Licensed Products by
granting commissions/discounts to salesmen, dealers and/or distributors in
favor of Licensee's other similar products.

15.  PREMIUMS, PROMOTIONS AND SECONDS.

        (a) Under no circumstances shall Licensee have any right to sell or
otherwise utilize the Licensed Products as premiums or promotional items.
MLBPA shall have and retain the sole and exclusive right to utilize or
license third parties to utilize any of the rights granted herein in
connection with any premium, giveaway, mail order, fund raising, promotional
arrangement or fan club (collectively referred to as "Promotional Products"),
which retained right may be exercised by MLBPA concurrently with the rights
granted to Licensee hereunder.

        (b) Licensee agrees not to offer for sale, sell, ship, advertise,
promote, distribute and/or use for any purpose whatsoever, and/or to permit
any third party to offer for sale, sell, ship, advertise, promote, distribute
and/or use for any purpose whatsoever, any Licensed Products and/or
Promotional and Packaging Material relating to the Licensed Products which
are damaged, defective, seconds or otherwise fail to meet the specifications
and/or quality standards and/or trademark and copyright usage and notice
requirements of this Agreement.

16.  ASSIGNABILITY AND SUBLICENSING.

        The license granted hereunder is and shall be personal to Licensee
and shall not be assigned by any act of Licensee or by operation of law or
otherwise encumbered. Licensee shall not have the Licensed Products or any
portion thereof manufactured for Licensee by a third party unless Licensee
first obtains the express written approval of MLBPA, and such manufacturer
shall have signed an agreement in the form attached hereto as Schedule D.
Licensee shall have no right to grant any sublicenses without MLBPA's prior
express written approval. Any attempt on the part of Licensee to arrange for
manufacture by a third party or to sublicense (except as provided herein),
assign, encumber or alter its rights under this Agreement by operation of law
or otherwise, including without limitation entry by Licensee into any joint
venture arrangement or any material change in the ownership or key management
of Licensee, without reasonable notice to and written approval by MLBPA shall
result in the automatic termination of this Agreement, and all rights granted
hereunder shall immediately revert to MLBPA.

17.  TERMINATION.

     (a) MLBPA's Right of Termination.

                 (i) IMMEDIATE RIGHT OF TERMINATION. In addition to the
automatic termination provisions and/or termination rights provided elsewhere
in this Agreement, and notwithstanding any attempts by Licensee to cure
defaults, MLBPA shall have the right

<PAGE>

immediately to terminate this Agreement by giving written notice to Licensee
if Licensee does any of the following:

                a. Manufactures, offers for sale, sells, advertises,
promotes, ships, distributes and/or uses in any way any Licensed Product
and/or Promotional and Packaging Material without having the prior written
approval of MLBPA as provided for in this Agreement;

                b. Continues to manufacture, offer for sale, sell, advertise,
promote, ship, distribute and/or use in any way any Licensed Product and/or
Promotional and Packaging Material after receipt of notice from MLBPA
disapproving same;

                c. Fails to carry on the Licensed Products or Promotional or
Packaging Material the notices specified by MLBPA, as required herein;

                d. Becomes subject to any voluntary or involuntary order of
any governmental agency involving the recall of any of the Licensed Products
and/or Promotion and Packaging Material because of safety, health or other
hazards or risks to the public;

                e. Directly or indirectly through its controlling
shareholders or any of its officers, directors or employees, takes any action
in connection with the manufacture, offering for sale, sale, advertising,
promotion, shipment and/or distribution of the Licensed Products and/or the
Promotional and Packaging Material which damages or reflects adversely upon
MLBPA, the Rights and/or the Trademarks;

                f. Breaches any of the provisions of this Agreement relating
to the unauthorized assertion of rights in the Rights and/or the Trademarks;

                g. Two or more times during a twelve-month period fails to
make timely payment of royalties when due or fails to make timely submission
of royalty statements when due;

                h. Uses the Trademarks or the Rights for the purpose, in
whole or in part, of promoting any service or product other than the Licensed
Products without the express prior consent of MLBPA in writing; or

                i. Fails to obtain or maintain insurance as required by the
provisions of this Agreement.

                    (ii)    Curable Breaches by Licensee.   If Licensee

                            a. commits a material breach of any other terms
of this Agreement, or

                            b. files a petition in bankruptcy or is
adjudicated a bankrupt or insolvent, or makes an assignment for the benefit
of creditors, or an arrangement pursuant to any bankruptcy law, or
discontinues its business, or if a receiver is appointed for it or its
business and is not discharged within thirty (30) days, and fails to cure
such default and furnish reasonable proof of its cure to MLBPA within fifteen
(15) days after receiving written notice of breach, MLBPA shall have the
right to terminate this Agreement by giving written notice to Licensee.

        (b) LICENSEE'S RIGHT OF TERMINATION. If MLBPA commits a material
breach of any of the terms of this Agreement and fails to cure such default
and furnish reasonable proof of its

<PAGE>

cure to Licensee within fifteen (15) days after receiving written notice of
breach, Licensee shall have the right to terminate this Agreement by giving
written notice to MLBPA.

18.  POST-TERMINATION AND EXPIRATION RIGHTS AND OBLIGATION.

        (a) Except as provided in Section 18(c) below, upon termination of
this Agreement, Licensee and its receivers, representatives, trustees,
agents, administrators, successors and/or permitted assigns shall have no
right to manufacture, offer for sale, sell, ship, advertise, promote and/or
distribute Licensed Products or to use in any way the Rights, the Trademarks,
or any Promotional and Packaging Material relating to the Licensed Products.

        (b) Upon expiration of this Agreement or termination by MLBPA,
notwithstanding anything to the contrary herein, all royalties on sales,
shipments and/or distributions theretofore made shall become immediately due
and payable and no Guaranteed Minimum Royalty paid to MLBPA shall be refunded.

        (c) Upon expiration of this Agreement, or upon termination of this
Agreement for any reason except those set forth in Section 16 or Section
17(a) above, subject to the requirements of this Agreement with respect to
payment and reporting of royalties, for a period of ninety (90) days,
Licensee may dispose of all finished Licensed Products which are on hand upon
the expiration of the License Period then in effect, provided that the
royalties with respect to that period are paid and the appropriate statements
are furnished for that period. During such ninety (90) day period, MLBPA
itself may use or license the use of the Rights and/or the Trademarks in any
manner at any time anywhere in the world as MLBPA sees fit.

        (d) Subject to Section 18(c) above, after the expiration or
termination of this Agreement, Licensee shall refrain from further use of the
Rights and/or the Trademarks or any further reference to them, either
directly or indirectly, in connection with the manufacture, offering for
sale, sale, advertising, promotion, shipment and/or distribution of
Licensee's products. Licensee shall destroy all artwork, films,
transparencies, separations, printing plates, molds and other materials which
reproduce the Licensed Products and/or Promotional and Packaging Material
relating to the Licensed Products, and shall give evidence satisfactory to
MLBPA of their destruction. Licensee shall be responsible to MLBPA for any
damages caused by the unauthorized use by Licensee or by others of all such
materials which are not destroyed pursuant to this Agreement.

        (e) Licensee acknowledges that its failure to cease the manufacture,
offering for sale, sale, advertising, promotion, shipment and/or distribution
of the Licensed Products and/or use in any way of the Promotional and
Packaging Material relating to the Licensed Products at the termination or
expiration of this Agreement will result in immediate and irreparable damage
to MLBPA and/or to the players and to the rights of other licensees of MLBPA
Licensee acknowledges and admits that there is no adequate remedy at law for
failure to cease such activities and Licensee agrees that in the event of
such failure, in addition to all other remedies available to it hereunder,
MLBPA at its sole option may commence an action in any court having
jurisdiction or an arbitration proceeding, and shall be entitled to equitable
relief by way of injunctive relief and such other relief as any arbitrators
or court with jurisdiction may deem just and proper.

19.  FINAL STATEMENT UPON TERMINATION OR EXPIRATION

      Within thirty (30) days after termination or expiration of this
Agreement, as the case may be, Licensee shall deliver to MLBPA a statement
indicating the number and description

<PAGE>

of the finished Licensed Products which it had on hand as of the expiration
or termination date. MLBPA shall have the option upon prior written notice to
Licensee of conducting a physical inventory at the time of expiration or
termination and/or at a later date in order to ascertain or verify such
statement. In the event that Licensee refuses to permit MLBPA to conduct such
physical inventory, Licensee shall forfeit any rights hereunder to dispose of
such inventory.  In addition to such forfeiture, MLBPA shall have recourse to
all other remedies available to it.

20.  NOTICES.

        All notices or other communications required or desired to be sent to
either party shall be in writing and sent by Registered or Certified Mail,
postage prepaid, return receipt requested, or by facsimile or telegram,
charges prepaid. Such notices, including facsimile or telegram, shall be
effective on the date sent, provided that any notice sent by facsimile also
shall be sent by regular mail. The addresses for MLBPA and Licensee shall be
as set forth on Schedule B. Either party may change its address by notice in
writing to the other party.

21.  RELATIONSHIP OF THE PARTIE5.

        This Agreement does not create a partnership or joint venture between
the parties and neither party shall have any power to obligate or bind the
other in any manner whatsoever.

22.  APPLICABLE LAW.

        This Agreement is made within the State of New York and shall be
construed in accordance with the laws of the United States and the State of
New York. Licensee hereby expressly waives any right to the benefits of
remedial legislation, if any, of Licensee's home state.

23.  REMEDIES.

        (a) Except as otherwise provided herein, any dispute or disagreement
between the parties hereto arising out of or relating to this Agreement shall
be settled by final and binding arbitration, in New York City, under the
Commercial Arbitration Rules then obtaining of the American Arbitration
Association. The parties hereto expressly stipulate that the arbitrator(s)
shall have full subpoena power and full powers to fashion appropriate
remedies, including without limitation the power to grant equitable and/or
injunctive and/or declaratory relief. Judgment upon the award may be entered
in any court having jurisdiction.

        (b) Licensee recognizes the unique nature of the Rights and the
Trademarks, and the possibility that breaches of this Agreement by Licensee
may require preliminary or extraordinary relief beyond that available in
arbitration, and the possibility that breaches of this Agreement may involve
third parties or witnesses or issues which are beyond the practical
jurisdiction of arbitrators Accordingly, notwithstanding the provisions of
paragraph 23(a), MLBPA ~but not Licensee) may, at its sole and exclusive
option, elect as an alternative to arbitration to commence an action or
proceeding in any court of competent jurisdiction to enforce this Agreement
or protect the Rights and the Trademarks. MLBPA may also require the
termination of a previously-commenced arbitration proceeding so as to permit
a dispute between the parties to be resolved in an action or proceeding in a
court of competent jurisdiction, so long as MLBPA has theretofore not waived
its right to do so by taking substantial steps to prosecute or defend the
arbitration proceeding

24.  CAPTIONS.

<PAGE>

        The captions used in connection with the paragraphs and subparagraphs
of this Agreement are inserted only for purpose of reference. Such captions
shall not be deemed to govern, limit, modify or in any other manner affect
the scope, meaning or intent of the provisions of this Agreement or any part
thereof, nor shall such captions otherwise be given any legal effect.

25.  WAIVER.

        (a) No waiver by either party of a breach or a default hereunder
shall be deemed a waiver by such party of a subsequent breach or default of a
like or similar nature.

        (b) Resort by either party to any remedies referred to in this
Agreement or arising by reason of a breach of this Agreement by the other
party shall not be construed as a waiver by such party of its right to resort
to any and all other legal and equitable remedies available to it.

26.  SURVIVAL OF THE RIGHTS.

        Any rights and obligations created by this Agreement and which by
necessary implication continue after its expiration or termination shall
survive such expiration or termination.

27.  SEVERABILITY.

        In the event that any term or provision of this Agreement shall for
any reason be held to be invalid, illegal or unenforceable in any respect,
such invalidity, illegality or unenforceability shall not affect any other
term or provision, and this Agreement shall be interpreted and construed as
if such term or provision, to the extent the same shall have been held to be
invalid illegal or unenforceable, had never been contained herein.

28.  INTEGRATIQN.

        This Agreement represents the entire understanding between the
parties hereto with respect to the subject matter hereof and supersedes all
previous representations, understandings or agreements, oral or written,
between the parties with respect to the subject matter hereof. This Agreement
cannot be modified except by a written instrument signed by the parties hereto

By their execution below, the parties hereto have agreed to all of the terms
and conditions of this Agreement.

MAJOR LEAGUE BASEBALL              ALLSTAR ARENA ENTERTAINMENT, INC.
PLAYERS ASSOCIATION

By: /s/ Donald Fey                 By: /s/ Joseph Yukich

Date: 5-18-98                      Date: 5/12/98

                                 SCHEDULE A

TRADEMARKS

    MLBPA

<PAGE>

    Major League Baseball Players Association

    MLB Players Choice Logo

THE RIGHTS

    The names, nicknames, likenesses, signatures, pictures, playing records
and/or biographical data of all active baseball players of the National League
and the American League who have entered into a Commercial Agreement with the
MLBPA.
                                     SCHEDULE B

LICENSED PRODUCTS

    Comic books featuring animated cartoon super-heroes based on Major League
Baseball Players, such comic books to be not smaller than six inches by ten
inches (6" X 10") and not larger than nine inches by twelve inches (9" X 12").

LICENSE PERIOD

First License Period: January 1, 1998 to December 31, 1998;

Second License Period: (If Renewed): January 1, 1999 to December 31, 1999;

Third License Period (If Renewed): January 1, 2000 to December 31, 2000.

LICENSED TERRITORY:

The United States, its territories and possessions and Canada.

ADDITIONAL CONDITIONS

The International Addendum attached hereto and incorporated herein shall
apply to all sales of Licensee with respect to the Licensed Products outside
the United States.

During the First License Period, Licensee will produce and simultaneously
market at least three (3) different comic books. Each book will feature a
minimum of four (4) different Major League baseball players for a total of at
least twelve (12) different Major League baseball players during the First
License Period. During each subsequent License Period, if any, Licensee will
produce and simultaneously market at least four (4) different comic books
each featuring a minimum of four (4) different Major League baseball players
for a total of al least sixteen (16) different Major League baseball players
during each License Period. Licensee understands and agrees that it must
market the Licensed Products as a group.

MLBPA agrees to consider in good faith any ancillary products Licensee may
propose. Licensee understands and agrees that any ancillary products to be
developed in connection with Licensed Products must be approved in concept in
writing and in advance by the MLBPA and will be Subject to the then-current
terms and policies of MLBPA's licensing program. If MLBPA approves ally such
ancillary products, Licensee agrees to first contact existing MLBPA licensees
in an effort to employ their services in connection with the manufacture and
marketing of such ancillary products before contacting other parties who are
not licensed by MLBPA.

<PAGE>

                                   [Material marked with an asterisk has been
                                   omitted from this document pursuant to a
                                   request for confidential treatment and has
                                   been filed separately with the Securities and
                                   Exchange Commission.]

Licensee understands and agrees that the content and graphic renderings in
connection with the Licensed Products will only be of a "positive and
wholesome" nature and convey positive messages and ideas for children. The
terms "positive and wholesome" will be determined jointly by MLBPA and
Licensee. In the event of a disagreement, the MLBPA's determination will
prevail.

MLBPA agrees to consider in good faith any television and/or ancillary
projects in connection with the Licensed Products that Licensee may propose.
Licensee Understands and agrees that ML13PA shall have the right to
participate in any discussions or negotiations with any third parties about
any television or film projects in connection With the Licensed Products and
any Such television and film projects in connection with the Licensed
Products are subject to the express written approval of the MLBPA. No right
to include the Rights or the Trademarks in any Such project is granted or
implied by this Agreement.

MLBPA, if it so chooses, will have the opportunity to promote itself, its
players, charities, web sites, and/or events with a full page in each issue
of the comic books at no charge to MLBPA. Although the MLBPA is not obligated
to do so, it is the current intention of MLBPA to develop a national
advertising and/or promotional program featuring the Rights and/or Trademarks
and to Consult with Licensee about the development of such program. Licensee
agrees that MLBPA shall have the right, at its discretion and in a manner and
style of its choice, to print catalogues, brochures, advertisements or other
promotional materials wherein representative merchandise from Licensee and
other Licensees of MLBPA shall be displayed. In this regard, Licensee shall
share in the cost of such materials and without credit against the Guaranteed
Minimum Royalty required herein. Licensee shall share in the cost of such
materials at least once during the initial License Period and each License
Period thereafter (if any), by forwarding payment to MLBPA within ten (10)
days after receiving all invoice therefore in an amount not to exceed Five
Thousand Dollars ($5,000.00).

ACTUAL ROYALTY

** Percent (*)

GUARANTEED MINIMUM ROYALTY

First License Period:

* Dollars (*) to be paid upon execution of this Agreement by Licensee;

Second License Period (If Renewed): * Dollars (*) to be paid as follows:

* due on or before January 15, 1999;
* due on or before April 15, 1999
* due on or before July 15, 1999;
* due on or before October 15, 1999;

Third License Period: (If Renewed) * Dollars (*) to be paid as follows:

* due on or before January 15, 2000;
* due on or before April 15, 2000;
* due on or before July 15, 2000;
* due on or before October 15, 2000.

ADDRESSES FOR NOTICES

Major League Baseball Players Association
12 E. 49th Street
New York, NY 10017
Attention: Judy Heeter

AllStar Arena Entertainment, Inc.
6565 Sunset Blvd. Suite 418
Los Angeles, CA 90028

<PAGE>

Att: F. R. Licht

Acknowledged and Approved:

MAJOR LEAGUE BASEBALL                          ALLSTAR ARENA
PLAYERS ASSOCIATION                          ENTERTAINMENT, INC.

By: /s/Donald Fey                              By: /s/Joseph Yukich

Date: 05/18/98                                 Date: 05/12/98<PAGE>

                                   [Material marked with an asterisk has been
                                   omitted from this document pursuant to a
                                   request for confidential treatment and has
                                   been filed separately with the Securities and
                                   Exchange Commission.]

Performance Licensing Co.
350 FIFTH AVE., SUITE 724 NEW YORK, NY 10118
(212) 971-6666/7  FAX (212) 971-5668 E-MAIL PLCNY@AOL.COM

                       LICENSING AGREEMENT DATED JULY 10, 19
                         ULTIMATE SPORTS ENTERTAINMENT AND
                           MLB PLAYERS ALUMNI ASSOCIATION
                                     SCHEDULE B

The Major League Baseball Alumni Association grants to Ultimate Sports
Entertainment, Inc. the rights to explore and pursue any and all opportunities
in an effort to develop ancillary projects with regard to the animated cartoon
superheroes characters created under the license herein.  These ancillary
projects may include action figures, video games, film/television/home video,
apparel, etc.  The MLB Alumni Association retains all approval rights over any
such ancillary projects.

Upon the completion of any ancillary project contracts, said contracts will be
added to this License Agreement to be governed hereunder.

SIGNED:

MAJOR LEAGUE ALUMNI MARKETING

PERFORMANCE LICENSING COMPANY

ULTIMATE SPORTS ENTERTAINMENT, INC.

<PAGE>

THIS AGREEMENT is made on the Fifteen day of November 1999 by and

BETWEEN

(1)    PERFORMANCE LICENSING, a division of The Copyrights Group Limited of
Manor Barn, Milton Nr Banbury, Oxon OX15 4HH, United Kingdom ("the Licensor")
of the one part and

(2)    ULTIMATE SPORTS ENTERTAINMENT, INC. a corporation with offices at 2444
Wilshire Blvd., Suite 414 Santa Monica, CA 90403, the United States of America

        WHEREAS, Licensor has been granted a license to use certain service
marks and trademarks owned by the Major League Baseball Players Alumni
Association (MLBPAA); and

        WHEREAS, Major League Alumni Marketing, Inc. (MLAM) is a wholly owned
subsidiary of MLBPAA, and as such is a duly authorized licensee of MLBPAA; and

        WHEREAS, MLBPAA has entered into license agreement with Major League
Baseball Properties, Inc. (MLBP) under which MLBPAA has been granted a
licence to use the trademarks "Major League" and "Major League Baseball" with
restrictions; and

        WHEREAS, it has become necessary to pass these restrictions along to
MLBPAA's licensees; and

        WHEREAS, MLAM is a licensee of MLBPAA, and as such must comply with
the said restrictions; and

        WHEREAS, Licensor, as a duly authorized Licensee of MLAM, warrants
that it has the right to sub-license the aforementioned service marks and
trademarks to Ultimate Sports Entertainment, Inc. for commercial purposes; and

        WHEREAS, Ultimate Sports Entertainment, Inc. has agreed to comply
with the agreement between MLBPAA and MLBP, dated July 25, 1997, and
Licensor's agreement with MLAM dated July 10, 1999, according to the
applicable terms of said agreements which are set forth in paragraph numbered
2 of this agreement; and

        WHEREAS, Licensee desires to use and Licensor is willing to grant
Licensee the right to use the service marks and trademarks on or in
connection with the sale, offering for sale, distribution and advertising of
animated comic books, posters and postcards featuring cartoon super heroes
based on MLBPAA Alumni in the United States of America its territories and
possessions ("the Licensed Territory");

                                          1
<PAGE>

        NOW, THEREFORE, in consideration of the mutual promises, covenants,
and conditions contained herein, it is hereby agreed as follows:

  1. Grant of License

     (a)  Licensor hereby grants to Licensee an exclusive, non-transferable,
          nonassignable license, without the right to sublicense, to: (i) use
          the Service Mark and Trademark (hereinafter "Marks") in connection
          with the sale, offering for sale, distribution and advertising of
          animated comic books, posters and postcards featuring cartoon super
          heroes based on MLBPAA Alumni within the Licensed Territory and (ii)
          to affix the "Marks" to such product itself and to the packaging,
          advertising and other promotional material used or distributed in
          connection with the sale of such product within the Licensed Territory
          (such material to which the Marks has been affixed being the
          "Packaging and Promotional Material").  As used herein, the term
          "Licensed Product" shall mean all such product on which, or in
          connection with the sale, offer to sell, distribution or advertising
          of Licensed Product in any area outside of the Licensed Territory and
          that it will not knowingly sell or distribute any Licensed Product to
          any person or entity who intend(s), or is likely to sell, offer to
          sell, distribute or advertise Licensed Product outside of the Licensed
          Territory.

     (b)  Licensee agrees that it will at all times during the term of this
          Agreement use its best efforts to actively market Licensed Product so
          as to maximize the Royalties payable to Licensor under this Agreement.

     (c)  Notwithstanding any rights granted hereunder, all rights relating to
          the Marks are expressly reserved by Licensor.

     (d)  Licensee agrees that upon the termination of this Agreement, it shall
          immediately cease the manufacture, sale, offering for sale,
          distribution and advertising of Licensed Product, and shall no longer
          use, in any manner whatsoever, the Marks or any colorable imitation
          thereof. This covenant shall survive the termination of this Agreement
          subject to paragraph 13.

     (e)  Licensed Product may not be used as premiums, promotions or loss
          leaders, unless approved in writing by the Licensor.

  2. The Major League Baseball Properties, Inc. Agreement

     MLAM is a wholly-owned subsidiary of the Major League Baseball Players
     Alumni Association (MLBPAA). MLBPAA has entered into a License Agreement
     with Major League Baseball Properties, Inc., under which MLBPAA has been
     granted licenses to use the Marks "Major League" and "Major League
     Baseball" with certain restrictions. Accordingly, it is necessary to pass
     these

                                          2
<PAGE>

restrictions along to MLBPAA's licensees.  MLAM is licensee of MLBPAA and as
such must comply with the aforementioned restrictions.

Consequently, it has become necessary to pass along these restrictions to
MLAM's licensees.  Licensor and Licensee agree to comply with the following
additional obligations and restrictions:

(a)  The existing license shall include the Marks "Major League Baseball
     Players Alumni" and the silhouette batter design, as shown in Exhibit A
     hereto.

(b)  In the event that Licensee wishes to adopt any new Mark or modifications
     which incorporate either the word "Major League" or "Major League
     Baseball", Licensee shall submit a written request to Licensor and MLAM for
     approval prior to use, which approval shall not be unreasonably withheld,
     and upon approval by MLAM, the marks shall be made part of Exhibit A hereto
     by written amendment.  It is understood that MLAM must request similar
     approval from MLBPAA and Major League Baseball Properties, Inc.

(c)  It is understood that the license granted herein does not include the
     right to use "Major League" or "Major League Baseball" alone as a mark.

(d)  All product packaging, hang tags, stationery, written advertising,
     promotional materials, brochures, newsletters and other printed materials
     covered under license with MLBPAA bearing the designation "Major League" or
     "Major League Baseball" will carry a notice that "Major League Baseball"
     (or "Major League") is a registered trademark owned by Major League
     Baseball Properties, Inc., used under license.  Where such notice is
     impracticable, the Marks, "Major League" and "Major League Baseball" shall
     be followed by a -Registered Trademark- or -TM- symbol, as appropriate, to
     indicate the independent trademark rights of Major League Baseball
     Properties in the mark.

(e)  Licensee shall maintain a general liability insurance policy and/or
     product liability insurance policy to cover the licensed product.  Licensee
     shall cause its policies to be amended to name MLBPAA, MLAM, Major League
     Baseball Enterprises, Inc., Major League Baseball Properties, Inc., Major
     League Baseball Properties (Canada), Baseball Television, Inc. (BTI) d/b/a
     Major League Baseball International, the American League of Professional
     Baseball Clubs and its individual member clubs the National League of
     Professional Baseball Clubs and its individual member clubs and each of
     their respective successors and assigns, as additional named insured
     parties.

(f)  Any proposed use by Licensee of MLBPAA name and logo, including, without
     limitation, in literature,promotional materials, or print advertisement,
     shall be submitted at Licensee's expense to Licensor and MLAM for approval
     prior to use, and such approval shall not be unreasonably withheld.  MLAM

                                         3
<PAGE>

                                   [Material marked with an asterisk has been
                                   omitted from this document pursuant to a
                                   request for confidential treatment and has
                                   been filed separately with the Securities and
                                   Exchange Commission.]

    will approve or disapprove any promotional materials within twenty-one (21)
    days of its receipt. In the event that MLAM fails to respond within the
    twenty-one (21) day period, Licensee shall have the right to send written
    notice of such failure to Licensor and MLAM shall thereafter approve or
    disapprove the relevant materials within ten (10) days or such materials
    shall be deemed approved.

(g)  Qualitv Control The licensed goods and services in connection with which
     Licensee uses the licensed Marks shall be at least of a nature and quality
     currently used and licensed by Licensor.  To this end Licensee will from
     time to time, not less than once each year, furnish Licensor with a
     representative sample of products manufactured for or licensed by Licensee
     and of printed materials bearing marks containing the licensed marks, so
     that MLAM may confirm that the quality standards are being maintained.

(h)  Indemnification Licensee shall indemnify and hold harmless Major League
     Baseball Players Alumni Association, Major League Alumni Marketing, Inc.,
     Major League Baseball Properties (Canada), Baseball Television, Inc.
     ("BTI") d/b/a Major League Baseball International, the American League of
     Professional Baseball Clubs and its individual member Clubs, and each of
     their respective successors and assigns harmless from any claim, suit,
     loss, damage, or expense (including reasonable attorney fees) arising out
     of any alleged defect in the product produced, distributed, or sold by
     Licensee or such licensees, bearing the Licensed Marks under the
     MLBPAA/MLBP, Inc. agreement or out of the manufacturing, rendering,
     labelling, selling, distributing, or advertising of product or services by
     Licensee, if any, bearing the licensed marks in violation of any law or
     regulation, and any breach by Licensee of the agreements, MLAM and Licensor
     shall promptly give notice to Licensee of any such claim or suit.

3.   Royalties

(a)  Licensee agrees to pay to Licensor royalties ("Royalties") equal to *
     of Net Sales (as hereinafter defined).

(b)  For purposes of this Agreement, "Net Sales" means the dollar amount of
     gross sales of Licensed Product made by Licensee in the Licensed Territory,
     after deducting bona fide credits for returns actually made.  In computing
     Net Sales, no other deduction allowances or charges shall be made.  Net
     Sales resulting from sales to any party direct or indirectly related to or
     affiliated with Licensee shall be based on the highest, non-discounted
     selling price at which Licensed Product was sold in the Licensed Territory.
     For purposes of calculating the Royalties due pursuant to this Section 3, a
     sale of a Licensed Product shall be deemed made when such Licensed Product
     is shipped or invoiced, whichever is sooner.

                                          4
<PAGE>

                                   [Material marked with an asterisk has been
                                   omitted from this document pursuant to a
                                   request for confidential treatment and has
                                   been filed separately with the Securities and
                                   Exchange Commission.]

(c)  Licensee agrees to pay Licensor, in consideration for the rights granted
     herein, a minimum guaranteed royalty of * during the term, payable as
     follows: * due upon contract signing, * due non later than July 1, 2000.

4.   Term

     The term of this Agreement shall commence as of the date of this Agreement
     and end on December 31, 2001, unless sooner terminated in accordance with
     the provisions of Section 12 hereof or the option is exercised herein.
     Licensor and Licensee have the option to renew this Agreement for an
     additional one year term upon mutual agreement.

5.   Statements and Payments

     (a)  Licensee shall provide to Licensor, and its representatives, within
          thirty (30) days after the end of each calendar quarter during the
          term of this Agreement and within thirty (30) days after the
          termination of this Agreement (each such calendar quarter and the
          remaining partial calendar quarter through the date of termination of
          this Agreement, being a "Royalty Period"), with a complete and
          accurate statement (a "Royalty Statement") of its Net Sales for such
          Royalty Period and the Royalties payable in connection therewith.
          Each Royalty Statement shall be certified as complete and accurate by
          Licensee.  Such statement shall include, without limitation, an
          itemization, with respect to such Royalty Period, of (i) the number of
          units of Licensed Product sold in the Licensed Territory, the unit
          price at which each unit was sold and the total dollar amount of such
          gross sales, (ii) the total number of units returned for which credit
          was given and the total dollar amount of such credits, and (iii) the
          total Net Sales made in a Royalty Period shall be due and payable in
          full at the time that the applicable royalty Statement is actually
          delivered to Licensor, but in no event later than thirty (30) days
          after the expiration of such Royalty Period.

     (b)  Acceptance by Licensor (or its representative) of a Royalty Statement
          or accompanying Royalty payment shall not preclude Licensor from at
          any time questioning the correctness of such Royalty Statement, or the
          amount of Royalties owed in respect of which such payment was made. In
          the event that any shortfalls, inconsistencies or mistakes are
          discovered within such period, they shall immediately be rectified by
          Licensee at its sole cost and expense.

     (c)  All payments made hereunder shall be in United States Dollars drawn on
          a United States bank. Time is of the essence with respect to all
          payments to be made hereunder and interest at a rate of one and
          one-half percent (1.5%) per month (but if such rate is not permitted
          under the laws of the State of

                                         5
<PAGE>

     Virginia, then at the highest rate which is permitted to be paid under the
     laws of the State of Virginia) shall accrue on any amount due Licensor,
     calculated from the date on which payment was due.

(d)  Licensee agrees to keep complete and accurate books and records of all
     sales of Licensed Product. Licensor and its representatives (such as
     its licensing representatives and outside counsel and accountants)
     shall have the right, upon reasonable written notice, during normal
     business hours, to examine or audit at their own cost and expense all
     applicable books and records of Licensee which relate to sales of
     Licensed Product and to make copies or take extracts therefrom.  In
     the event that a deficiency of 5% or more is shown to exist between
     the amount of Royalties due as shown by an examination or audit
     covering the Royalty Period addressed by such Royalty Statement,
     Licensee shall pay for the cost of such examination and audit and
     shall make immediate payment to Licensor of such deficiency, along
     with the accrued interest thereon in accordance with paragraph (c)
     this Section 5.

(e)  Licensee's books and records relating to this Agreement shall be
     retained for at least five (5) years after termination of this
     Agreement.

6.   Quality, Notices and Approvals

(a)  Licensee warrants and represents that the quality and style of
     Licensed Product and all Promotional and Packaging Material relating
     to Licensed Product shall be of first class quality. Licensee may not
     use any Packaging and Promotional Material or sell or distribute any
     Licensed Product until such Promotional Material and Licensed Product,
     respectively, have been approved by Licensor pursuant to paragraph (c)
     of this Section 6 which approvals shall not be unreasonably withheld.

(b)  All Packaging and Promotional Material and all Licensed Product shall
     contain the following legal notices (or such other notices or legends
     Licensor may from time to time request):

     "Official Licensed Product of the Major League Baseball Players Alumni
     Association"

     Licensee shall also include the symbol -TM- or -Registered Trademark- as
     appropriate, next to the Trademark, whenever the Trademark is used by
     Licensee.

(c)  Prior to the use of any Promotional Material and/or the sale, offering
     for sale, distribution or advertising of Licensed Product, Licensee shall,
     at its own cost and expense, submit to Licensor and its designated
     representative, for Licensor's approval two (2) samples each of the
     Licensed Product intended to be sold and distributed and two (2) samples of
     all Promotional Material

                                          6
<PAGE>

     intended to be used in connection therewith. Licensor may require that
     Licensee submit to Licensor and its designated representative, for
     Licensor's approval, an additional sample for each sample reasonably
     disapproved by Licensor.  Licensee shall not use any such Promotional
     Material nor sell or distribute any such Licensed Product until Licensor
     shall have approved in writing, such material and product, based upon its
     examination of the submitted samples. Licensor shall notify Licensee of
     such approval or disapproval within thirty (30) days after Licensor's
     receipt of such items.  All samples submitted by Licensor shall be the
     exclusive property of Licensor, to be used by Licensor as it sees fit.

(d)  Licensee shall maintain the quality of all Licensed Product and
     Promotional Material at least as high as the quality of the samples of
     Licensed Product approved by Licensor pursuant to paragraph (c) of
     this Section 6.

7.   Goodwill of Trademark

(a)  Licensee acknowledges the value of the goodwill associated with the
     Marks and that the Marks are distinctive and have acquired secondary
     meaning.  Licensee agrees, during the term of this Agreement and
     thereafter never to challenge the rights of MLBPAA, MLAM or the
     Licensor in the Marks or the validity of the license herein granted.

(b)  Licensee acknowledges and agrees that the Marks, the goodwill associated
     with the Trademark, and all rights pertaining to the Marks and such
     goodwill are and shall remain the exclusive property of Licensor. Licensee
     further acknowledges and agrees that its use of the Marks pursuant to the
     terms of this Agreement insures solely to the benefit of MLBPAA and that
     Licensee shall not acquire any rights in the Marks.

(c)  Licensee shall promptly comply with all reasonable instructions and
     specifications from time to time communicated by Licensor in connection
     with the use and display of the Marks at Licensor's cost.

8.   Service Marks and Trademark Protection and Infringements

(a)  Licensee agrees that it shall not, at any time: (i) apply for any
     registration of any Service Marks or Trademark or other designation which
     would adversely affect Licensor's rights in the Marks; (ii) file any
     document with any governmental authority to take any action which would
     adversely affect Licensor's rights in the Marks; (iii) use or authorize the
     use of any Marks, trade name or other designation identical with or
     confusingly similar to the Marks; (iv) use the Marks, or sell, offer to
     sell, distribute or advertise Licensed Product in any manner that does not
     comply with the provisions of all applicable federal, state and local laws
     and regulations, including, without

                                         7
<PAGE>

     limitation, those relating to the use of Marks; (v) use or display the
     Marks in a manner which, in the judgment of Licensor, might be confusing or
     deceptive or might injure the goodwill and reputation associated with the
     Mark; or (vi) otherwise commit any act which would create a potential
     liability on the part of Licensor or would adversely affect the goodwill
     and reputation of the Marks.

(b)  Licensor shall have the exclusive right, but not the obligation, to
     prosecute, defend and/or settle at its own cost and expense and in its
     sole discretion, all actions, proceeding and claims involving the
     Marks, and to take any other action that it deems proper or necessary
     for the protection and preservation of its rights in the Marks. In its
     sole option, Licensor may take any action described above in its own
     name and/or in the name of Licensee, and Licensee will co-operate
     fully therewith.  All expenses of any action taken by Licensor shall
     be borne by Licensor, and all relief granted in connection therewith
     shall be solely for the account of Licensor. Licensee will not claim
     or reserve any rights against Licensor as the result of any such
     action.  Licensee shall notify Licensor promptly of any adverse,
     pending or threatened action in respect of the Marks, and of any use
     by others which would or might tend to be adverse to the rights of the
     Licensor.

(c)  Without limiting of any of the foregoing provisions of this Section 8,
     Licensee agrees to take such other actions as are necessary or
     appropriate, in the Licensor's judgment and at Licensor's expense, to
     protect MLBPAA's rights in the Marks.

9.   Licensor's Right to Purchase Licensed Product

     Licensor may, in its discretion, from time to time during the term of this
     Agreement, purchase Licensed Product from Licensee in such quantities as
     are reasonably requested from time to time by Licensor.  The price of such
     purchases shall be the lowest actual wholesale price (after deducting the
     greatest discount or other allowance offered any wholesale purchaser)
     charged by Licensee of Licensed Product, and are not subject to royalties.

10.  Representations and Warranties

     Licensee represents and warrants to Licensor:

     (i) that it is a corporation duly organized, validly, existing and in good
     standing under the laws of Delaware;

     (ii) that it has the full right, power and authority to enter into, and to
     perform the obligations contemplated in this Agreement;

                                         8
<PAGE>

     (iii) that this Agreement constitutes a legal, valid and binding obligation
           of Licensee, enforceable in accordance with its terms;

     (iv)  that neither Licensee nor any of its officers, directors, or
           shareholders is subject or a party of any agreement, obligation,
           claim, action, order or judgment, in effect, pending or threatened,
           which could adversely affect or otherwise interfere with the
           Licensee's performance under this Agreement.

     Licensor represents and warrants to Licensee:

     (v)   that it has and will have, throughout the term of this agreement, the
           right to license the Marks in accordance with the terms and
           provisions of this Agreement.

     (vi)  the entering of this Agreement by Licensor does not violate any
           agreements rights or obligations existing between Licensor and any
           other person, firm or corporation.

11.  Indemnification, Insurance and Injunctive Relief

     (a)   Licensee hereby agrees to defend, indemnify, and hold Licensor
           harmless from and against any damages, losses, liabilities, claims,
           demands, causes of action, judgments, costs and expenses (including,
           without limitation, reasonable attorneys fees) arising out of or
           relating to (i) Licensee's manufacture, sale, offering for sale,
           distribution or advertising of Licensed Product or (ii) Licensee's
           misrepresentation or breach of warranty or covenant under this
           Agreement.  MLAM hereby agrees to indemnify, defend and hold Licensee
           and its owners, shareholders, directors, officers, employees, agents,
           representatives successors and assigns harmless from any claims,
           suits, damages or costs (including reasonable attorneys' fees and
           expenses) arising from (i) challenges to MLAM's authority as agent
           for and pursuant to authority granted by MLAM to license the Alumni
           (as defined above) in connection with the manufacture, distribution,
           promotion, advertisement and sale of the Products or (ii) assertions
           to any claim of right or interest in or to the Alumni as authorised
           and used in the Products provided in each case that Licensee shall
           give prompt written notice, cooperation and assistance to MLAM
           relative to any such claim or suit, and provided further in each case
           that MLAM shall have the option to undertake and conduct the defense
           of any suit so brought (including without limitation, selecting in
           its sole discretion, counsel therefore) and to engage in settlement
           thereof at its sole discretion. MLAM shall give Licensee notice of
           the making of any claim or the institution of any action hereunder
           against MLAM and MLAM shall direct Licensee as to whether MLAM
           chooses to defend the action and select counsel therefor, or whether
           Licensee is to handle the defense of the action. Licensee shall
           retain the right to join in any and all claims.

                                       9
<PAGE>

     (b) During the term of this Agreement, the Licensee shall maintain in force
         an occurrence based policy of general liability insurance, with a
         vendor's broad form endorsement, having policy limits of $2,000,000
         publisher's liability coverage. Within thirty days after execution of
         this Agreement, Licensee shall provide Licensor with a corresponding
         certificate of insurance.  Each policy of insurance required to be
         maintained by Licensee during the term of this Agreement shall name
         Licensor as an additional insured and shall state that such policy
         shall not be cancelled or terminated without thirty (30) days prior
         written notice to Licensor and shall include a statement indicating
         inclusion of the contractual assumption of liability.  Each policy
         shall further provide that any other insurance maintained by the
         Licensor shall constitute excess insurance.

     (c) Licensee acknowledges and agrees that Licensor is entering into this
         Agreement not only in consideration of the royalties to be paid under
         this Agreement but also for the promotional value to be sourced by
         Licensor as a result of Licensee's use of the Marks pursuant to this
         Agreement, and that Licensee's breach of terms of this Agreement,
         including, without limitation, its failure to comply with the
         standards and obligations set forth in sections 1 (d), 6, 7 and 8
         hereof, may result in immediate and irreparable damage to Licensor.
         Accordingly, Licensee acknowledges and agrees that Licensor shall have
         no adequate remedy for such breach or failure and that in the event of
         such breach or failure, Licensor shall be entitled, in addition to all
         other remedies available at law or in equity, to equitable relief by
         way of temporary and permanent injunctions and such other further
         relief as any court or component jurisdiction may deem just and
         proper.  The terms of this paragraph (c) shall survive the termination
         of this Agreement.

12.  Termination

     (a) If at any time during the term of this Agreement any of the following
         events occurs, Licensor may, in its reasonable discretion and in
         addition to any other rights and remedies it may have, terminate this
         Agreement immediately upon written notice to the Licensee:

     (i) if Licensee shall not have begun the production of Licensed Product in
         commercial quantities within ninety (90) days after the date of this
         Agreement; or

    (ii) if Licensee shall fail to make any payment when due under this
         Agreement; or

                                         10
<PAGE>

   (iii) if Licensee shall not have paid Royalties in any Contract Year based
         upon actual sales within the Licensed Territory of Licensed Product by
         Licensee during such Contract Term; or

    (iv) if Licensee shall default in the performance of any covenant or
         obligation required to be performed by Licensee under the terms
         of this Agreement; or

     (v) if Licensee shall cease to function as a going concern by suspending
         or discontinuing its business or ceases to manufacture or sell
         Licensed Product for any reason except for periodic shutdowns in the
         ordinary course of business and interruptions caused by strike, labor
         dispute or any other events over whicH it has no control; or

    (vi) if a voluntary petition or other proceeding shall be filed or
         otherwise commenced by or against Licensee under any bankruptcy or
         insolvency law or under the reorganization provisions of any law of
         like import, or if a receiver of Licensee or of Licensee's property
         shall be appointed, or if Licensee shall make an assignment for the
         benefit of its creditors or if Licensee is unable to, or does not, pay
         its debts as they become due.

     (b) Upon the expiration or earlier termination of this Agreement, all
         rights granted to Licensee under this Agreement shall automatically
         revert to Licensor.

     (c) Upon the expiration or earlier termination of this Agreement,
         Licensee shall not be relieved of any of its obligations or
         liabilities pursuant to this Agreement, including, without limitation,
         its obligations to pay Royalties as provided for in this Agreement.

13.  Final Statement Upon Termination or Expiration

     Licensee shall deliver to Licensor, as soon as practicable, but not later
     than sixty (60) days following expiration or termination, a statement
     indicating the number and description of Licensed Product(s) on hand
     together with a description of all advertising and promotional material
     relating thereto. Following expiration or termination, Licensee shall not
     continue to manufacture the Licensed Product(s), however, if Licensee has
     complied with all the terms of this Agreement including, but not limited
     to, complete a timely payment of the consideration set forth above, then
     Licensee may continue to distribute and sell its remaining inventory on a
     non-exclusive basis for a period not to exceed sixty (60) days following
     such termination or expiration, subject to payment of applicable royalties
     in relation thereto. In the event this Agreement is terminated by Licensor
     for cause, Licensee shall be deemed to have forfeited its sell-off rights
     hereunder.  If Licensee has any remaining inventory of the Licensed
     Product(s) following such sixty (60) day

                                         11

<PAGE>

     period, or upon the date this Agreement is terminated for cause, Licensee
     shall at Licensor's option deliver up to Licensor for destruction of said
     remaining inventory or furnish to Licensor an affidavit attesting to the
     destruction of said remaining inventory.  Licensor shall have the right to
     conduct a physical inventory in order to ascertain or verify such inventory
     and/or statement. In the event that Licensee refuses to permit Licensor to
     conduct such physical inventory, Licensee shall forfeit its rights
     hereunder to dispose of such inventory. In addition to the forfeiture,
     Licensor shall have recourse to all legal remedies available to it.

14.      General

     (a)  This Agreement constitutes the entire agreement between Licensor and
          Licensee pertaining to the subject matter hereof and supersedes all
          previous agreement and understandings, oral or written, relating to
          the subject matter hereof. This Agreement may not be amended or
          modified, or the performance of any item or provision herein waived,
          except in writing executed by all parties to this Agreement.

     (b)  All notices, approvals and other communication provided for this
          Agreement shall be made in writing and delivered personally or by
          certified mail, return and receipt requested, postage prepaid, to the
          parties at their addresses, or to such address as either party may
          specify by written notice to the other, and shall be deemed given
          when received.

     (c)  Licensee expressly acknowledges and agrees that it is acting as an
          independent contractor and not an employee or agent of Licensor, and
          that nothing herein contained shall constitute a partnership or a
          joint venture between Licensee and Licensor. Licensee shall have no
          right or authority to bind or obligate Licensor in any manner
          whatsoever and shall not expressly or impliedly incur any liability or
          obligation on behalf of Licensor.

     (d)  This Agreement and all rights and duties hereunder are personal to
          Licensee and shall not be assigned by Licensee without the express
          written approval of Licensor. Nor shall Licensee without such written
          approval sublicense, make subject to a security interest or otherwise
          encumber or transfer any of the rights granted herein. Licensor shall
          have the right to assign this Agreement, with or without the consent
          of Licensee, in which event Licensor shall be relieved of any and all
          obligations hereunder.

     (e)  A waiver by either party of any term or condition in this Agreement in
          one instance shall not be deemed or construed to be a waiver of such
          term or

                                         12
<PAGE>

          condition in the future, or of any subsequent breach hereof, whether
          of the same or of a different nature.

     (f)  All questions concerning this Agreement, the rights and obligations of
          the parties, the enforcement thereof, and the validity, effect,
          interpretation and construction thereof, shall be governed by and
          determined under the substantive laws of the State of Virginia
          applicable to contracts entered into and to be fully performed
          therein. Any claim or controversy arising out of or relating to this
          Agreement shall be brought exclusively in any federal or state court
          of competent jurisdiction located in the State of Virginia. Each of
          the parties, by its execution and delivery of this Agreement,
          expressly and irrevocably consents and submits to the exclusive
          personal jurisdiction of any of such courts in connection with any
          such claim or controversy. Each of the parties further irrevocably
          consents to the service of any complaint, summons, notice or other
          process relating to any action or proceeding concerning such claim or
          controversy by delivery thereof to such party by hand or by certified
          or registered mail in the manner prescribed in paragraph (b) of this
          section 14.

IN WITNESS WHEREOF, each of the parties hereto has caused this Agreement to be
executed by its duly authorized office as the date first above written.

MAJOR LEAGUE ALUMNI MARKETING:         ULTIMATE SPORTS
                                       ENTERTAINMENT, INC

By:                                    By:

Title:                                 Title:

Date:                                  Date:

PERFORMANCE LICENSING COMPANY:

By:                                    Date:

Title:
      --------------------------

                                       13

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