Document:

Exhibit
10.1

 

SERVICES AGREEMENT

 

This Services Agreement (the “Agreement”) is made this 6th day of September 2006,
by and between OneBeacon Insurance Company (“OneBeacon”), One Beacon Street,
Boston, MA, 02108 and Small Army, 20 Newbury Street, Boston, MA 02116.

 

1.                                       Services. Small Army agrees to
provide to OneBeacon the services described on Schedule A.

 

2.                                       Fees. OneBeacon shall pay Small
Army as outlined on Schedule A.

 

3.                                       Confidentiality. Small Army shall not
disclose information (a) concerning customers, trade secrets, methods,
processes, or any financial or business information  of OneBeacon, or (b) which is identified as proprietary
or  confidential. Small Army shall  return all such confidential information,
and any copies thereof, upon the request of OneBeacon or upon termination of
this Agreement. Confidential Information shall not include (a) information
that is or becomes a part of the public domain through no act or omission of
Small Army; (b) was in Small Army’s lawful possession prior to the disclosure; (c) was
independently developed by Small Army; or (d) is required by law to be
disclosed, in which event prompt written notice is required by Small Army so
that OneBeacon may seek a protective order or other remedy.

 

4.                                       Intellectual property rights. Deliverables
under this Agreement, if any, shall be considered work(s) for hire and
shall belong exclusively to OneBeacon and its designees. If, by operation of
law, the deliverables are not owned in their entirety by OneBeacon
automatically upon creation by Small Army, Small Army hereby assigns to
OneBeacon and its designees the ownership of such deliverables, including all
related Intellectual property rights. Deliverables include, but are not limited
to, software, specifications, and documentation.

 

5.                                       Warranties. Small  Army warrants that the services will be
performed in a professional and workmanlike manner. Any deliverables under this
Agreement shall be free from defects in material, workmanship and design and
shall conform to all applicable specifications and/or documentation.

 

6.                                       Compliance with Laws &
Standards of Conduct. Small Army
shall comply with all applicable federal and state laws and regulations and
OneBeacon policies.

 

7.                                       Indemnification.  Small Army agrees
to indemnify, defend and hold OneBeacon harmless from any and all claims,
actions, liabilities, damages, costs and expenses, including reasonable
attorneys’ fees and expenses, arising out of (a) any third party claims of
infringement of any intellectual property right or (b) the acts and omissions
of Small Army, employees, subcontractors, and/or agents.

 

8.                                       Termination.  OneBeacon may
terminate this Agreement at any time upon written notice to Small Army, but
will be subject to termination fees as outlined in Schedule A. Upon receipt of
notice of termination, Small Army shall immediately stop all activities
associated with this Agreement and forward to OneBeacon all finished work or
work in process.

 

9.                                       Insurance Requirements. Small Army
agrees to maintain insurance throughout any term  of  this 

 

 

Agreement at its sole cost
in a form satisfactory to OneBeacon.

 

10.                                 Limitation of  Liability. NEITHER PARTY SHALL BE LIABLE FOR SPECIAL, INDIRECT, INCIDENTAL, OR
CONSEQUENTIAL DAMAGES.

 

11.                                 Assignment. OneBeacon may
assign this Agreement to a successor in interest, provided that such successor
agrees to fulfill the obligations under this Agreement. In no event shall Small
Army subcontract, delegate or assign its rights and responsibilities under this
Agreement without OneBeacon’s prior written consent

 

12.                                 Notices.  Notices shall be sent via recognized overnight carrier or certified
mail, return receipt requested, postage prepaid, addressed to Small Army at the
above address or to OneBeacon Insurance Company, One Beacon Street, Boston, MA,
02108, Attn: Corporate Legal Department.

 

13.                                 Governing Law.  This Agreement shall be governed by the laws of the Commonwealth of
Massachusetts.

 

14.                                 Independent Contractor. The parties are
independent contractors, and nothing in this Agreement shall be deemed to cause this Agreement to create an agency,
partnership, or joint venture between the parties. Small Army shall pay all
withholding of taxes and shall not be entitled to salary or benefits under this
Agreement.

 

15.                                 Publicity.  Small Army
agrees not to use any advertising or publicity matter without the prior written
consent of OneBeacon, which consent shall not be unreasonably withheld.

 

16.                                 General provisions. This Agreement constitutes
the entire agreement between the parties and supersedes all prior agreements.
The invalidity of any provision shall not affect the validity of any other
provision. No amendment to this Agreement shall be binding unless in writing
and executed by authorized representatives of both prudes. A waiver by either
party of a breach of any of the terms or provisions of this Agreement shall not
be construed as a waiver of any subsequent breach. The provisions of Sections 3
(Confidentiality), 4 (Intellectual Property Rights) and 7 (Indemnification)
shall survive termination of this Agreement. Small Army may, in accordance with
applicable law, be subject to a background check.

 

IN WITNESS WHEREOF, the parties have caused this
Agreement to be executed by their duly authorized representatives, on the data
and year first above-written.

 

 

	
  ONEBEACON INSURANCE COMPANY

  	
  SMALL ARMY

  
	
  By:

  	
  /s/Carmen L. Duarte

  	
   

  	
  /s/ Jeff Freedman

  
	
   (Authorized Signature)

  	
  (Authorized Signature)

  
	
   

  	
   

  
	
  Carmen L. Duarte, VP Corp.
  Comm.

  	
   

  	
  Jeff Freedman, Marketing Principal

  
	
  (Printed Name)  (Title)

  	
   

  	
  (Printed Name)  (Title)

  
	
  Date:

  	
   

  	
   

  	
  Date:

  	
  9/12/06

  
						

 

 

SCHEDULE A, STATEMENT OF WORK

 

PROCESS FOR PHASE I (planning,
design and content organization enhancement):

 

I.           Planning
(Small Army’s “On Point” Approach)

 

Timing: approximately 8 to 10  business days

 

Before undergoing a website project with any client, Small Army will
first meet with the client and all contributing parties to best understand the
goals, objectives, audiences, timeframes, processes and other items that are
critical to the success of the project. Ultimately, we look to better
understand these three critical perspectives:

 

The Point of View:  The perspective of the client, including
goals and objectives, strengths and weaknesses, challenges and opportunities,
etc.

 

The Point of Contact:  Who are we trying to “persuade?”; what motivates
them; how do they evaluate options; what are their perceptions of the company,
etc.

 

The Point of Impact:  What are other factors that may impact the
site including related websites, corporate initiatives, business initiatives,
competition, content sources, etc.

 

With many clients, the information gathering for the above perspectives
involves interviews and research among executives, customers, prospects and
more. However, understanding that much of this work has already been conducted
to arrive at your new positioning, we would, instead, ask to meet with you and
the Gearon Hoffman team to be fully briefed on the work that was done, and the
strategy for moving forward. We would also look to meet with you and your team
separately to identify any specific concerns, issues or direction for the new
site (i.e., need for an Investor Relations placeholder) to be sure that those
items are addressed in the redesign.

 

Aside from the information above, Small Army will
also review the information architecture and Web traffic logs from the last few
months (if available) of the existing site to determine where modifications
can/should be made for a more intuitive user experience. While we understand that you are
satisfied with the existing information architecture (IA), we would be doing a
disservice if we did not take this opportunity to review the IA at this time.

 

With the brand positioning briefing, your input and the IA/web traffic
review, Small Army can then proceed with a site map and creative strategy (The Point
of Persuasion, as we call it) for the web site design. The web site will
provide you with a clear overview of how content is connected and organized
throughout the site. The creative strategy will serve to ensure that we are all
in agreement as to the style, tone and other creative considerations for the  site.

 

 

II.                  Creative Development: Design and Copy

Graphic Design/Layout

 

Timing: approximately 18 to 20 business days

 

Upon approval of the planning documents/recommendations, Small Army
will develop design and layout options for the site. The initial presentation
(approximately 10 business days after approval of planning documents) would
include a minimum of 3 design/layout options for the site all aligning directly
with the brand positioning. Please note that, given the work that has been done
to date with Gearon Hoffman, Small Army would look to leverage existing
photography, Illustrations and newly created marketing materials to ensure the
most effective integration with those efforts.

 

Each design option will be demonstrated with a home page and
sub-page. After selecting one design direction, Small Army would then extend
the design to show how it would work throughout the site in order to establish
design standards and general styles for elements such as headers, sub-headers,
bullets, form elements, numbered lists, sidebars, etc.

 

As part of the design process, we will also discuss how Flash or other
rich media could be integrated throughout the site to make it more interesting
from a design and usability perspective. We generally anticipate (and budget)
for no more than two rounds of revisions after the Initial creative design
presentation.

 

Copy Editing/Enhancement

 

Beginning in parallel with graphic design, Small Army will conduct a
thorough review of site copy to determine where copy needs to be updated or
added to align with the new brand positioning. Based on our initial review of
the site and discussions with you, we do not anticipate that more than 15 pages of
the site will require copy modifications as the majority of site content is at
a messaging/content level far below that of the brand positioning.

 

III.              Template Development

 

Timing: approximately 10 to 12  business days

 

Based on our discussions, it is our understanding that the site will
continue to leverage the ektron content management tool and will be hosted with
Hosting.com. We, therefore, assume that OneBeacon will provide Small Army with
any necessary software/licenses for such development. Upon approval of the site
design, Small Army will immediately develop a series of HTML templates that
will serve as the foundation for the entire site. Small Army will conduct this
development Internally on Small Army development servers, and provide access to
OneBeacon for regular review and approval. All templates will also be tested
across Web browser and operating systems to ensure 100% compatibility with
identified browsers.

 

 

IV.             Technical Implementation

 

Timing: 
Estimated 5 to 7 weeks

 

Upon approval of the templates, Small Army will immediately begin site
implementation, taking the approved templates, integrating them with the ektron
content management system, incorporating all content and images, etc. At this
point in the process, we anticipate that all copy for the site will be approved
and ready for integration. However, we anticipate a final round of review,
editing and approval of all content, images, links, etc. on the site prior to
final launch. Please note that this estimate assumes that the new site will
include an equal amount of content than the current site, with the same level
of functionality.

 

V.                                    Testing and Launch

 

Timing:  Estimated 1 to 2 weeks

 

Prior to going live, Small Army will conduct thorough testing of the
site to ensure that all content, images, Flash, links and other functionality
work as planned in all identified browsers and platforms. Upon final review and
approval, Small Army will work with your hosting provider, Hosting.com to upload the site from our
development server to the live, production server. As part of this process,
Small Army will also make a complete back-up of your existing site and provide
that to you for your records.

 

Post-launch/Maintenance

Small Army will, of course, be available for post-launch updates and
changes to the site. However, we anticipate that the majority of such work
would be conducted by OneBeacon (as it is today), so we have not included fees
for maintenance in this proposal.

 

 

FEES

 

Small Army’s fees for the work outlined in this proposal would be
$51,000. This fee Includes all planning, design, template development, creation
of basic Flash components for the site and implementation, using ektron,
through site launch. We do not anticipate that the site will require
significant Flash development and have budgeted accordingly. However, If a
selected design does require such Flash work it could potentially impact the
cost (of course, we would share that with you if/when we presented such a
design).

 

The fee is
based on the following project tasks:

 

	
  Task

  	
   

  	
  Fee

  	
   

  
	
  Planning and overall project
  management

  	
   

  	
  $

  	
  8,000

  	
   

  
	
  Graphic Design

  	
   

  	
  $

  	
  14,000

  	
   

  
	
  Copy review,
  writing/editing

  	
   

  	
  $

  	
  3,000

  	
   

  
	
  Template development

  	
   

  	
  $

  	
  4,500

  	
   

  
	
  Technical implementation

  	
   

  	
  $

  	
  19,000

  	
   

  
	
  Final testing and launch

  	
   

  	
  $

  	
  2,500

  	
   

  
	
  Total

  	
   

  	
  $

  	
  51,000

  	
   

  

 

Given the scope of work and estimated
timing, we propose the following billing schedule:

 

	
  Date

  	
   

  	
  Fee
  Invoiced*

  	
   

  
	
  Project
  approval (25%)

  	
   

  	
   

  	
   

  
	
  October 1, 2006

  	
   

  	
  $

  	
  12,750

  	
   

  
	
  November 1, 2006

  	
   

  	
  $

  	
  12,750

  	
   

  
	
  Upon completion (or
  12/31/06, whichever is earlier)

  	
   

  	
  $

  	
  12,750

  	
   

  
	
  Total

  	
   

  	
  $

  	
  51,000

  	
   

  

 

* Does
not include out of pocket expenses

 

Please note that Small Army’s fees do not include
out-of-pocket expenses (i.e., printing, postage, photography, Illustration,
copies, phone and fax) or studio costs (i.e., post-approval copy editing, photo
re-touching and color balancing) associated with this scope of work, as they
cannot be determined until additional needs and specifications are identified.

 

Small Army’s flat rate for all studio work is $105
per hour. Out-of-pocket expenses and studio work estimated at less than $1,000
will be passed along to OneBeacon at cost as they are incurred. Costs
associated with out-of-pocket expenses and studio work over $1,000 will be
invoiced to OneBeacon based on approved detailed estimates, and are due to
Small Army upon receipt. Small Army will manage all vendor payments. 

 

 

Additional out-of-pocket and studio costs/fees will
be billed in these cases only if the scope of the estimated assignment is
modified. In those instances a subsequent estimate will be provided for review,
approval and payment.

 

All fee invoices are net payable within 30 days. A
finance charge of 1% per month will be invoiced for all payments that are not
paid within that timeframe. We estimate that this scope of work is scheduled to
be completed (site launched) within 16 weeks from project approval. If for any
reason the work is not completed within 20 weeks, due to client delays, all
fees and out of pocket expenses will be immediately payable upon that date.
Fees for any subsequent efforts required to complete the scope after that time
must be agreed upon between Small Army and OneBeacon at that point.

 

Unless work was terminated due to gross negligence
on the part of Small Army, a termination fee equal to 15% of all remaining
fees, plus any expenses incurred by Small Army and accrued but not yet Invoiced
or paid, will also be immediately due and payable to Small Army.

 

SIGNATURES

 

	
  Approved by:

  	
  /s/ Carmen Duarte

  	
   

  	
  Date:

  	
  9.8.06

  
	
   

  	
  Carmen Duarte, OneBeacon

  	
   

  	
   

  	
   

  

 

	
  Approved by:

  	
  /s/Jeff Freedman

  	
   

  	
  Date:

  	
  9/12/06

  
	
   

  	
  Jeff Freedman, Small Army

  	
   

  	
   

  	
   

  

 

 

SCHEDULE A

 

Statement
of Work

 

	
  ONEBEACON INSURANCE COMPANY

  	
   

  	
  SMALL ARMY

  
	
   

  	
   

  	
   

  
	
  By:

  	
  /s/ Carmen Duarte

  	
   

  	
  By:

  	
  /s/ Jeff Freedman

  
	
   

  	
   

  	
   

  
	
  Carmen L. Duarte

  	
   

  	
  Jeff Freedman Marketing Principal

  
	
  (Printed Name) (Title)

  	
   

  	
  (Printed Name) (Title)

  
	
   

  	
   

  	
   

  
	
  Date:

  	
  9.8.06

  	
   

  	
  Date:

  	
  9/12/06

  
							

 

 

ONEBEACON

PROJECT FEE MEMO

November 15, 2003

 

	
   

  	
   

  	
  onebeaconagri.com page

  
	
   

  	
   

  	
   

  
	
  Project

  	
   

  	
  Small Army to create a stand alone page for the Agricultural
  (Agri) content with no links to/from the OneBeacon site -client to provide a
  new link to Agri site. 

  
	
  Overview

  	
   

  	
  The new OneBeacon design template and existing Agri content will be
  leveraged.

  
	
   

  	
   

  	
   

  
	
  Standard Fee

  	
   

  	
  $1,800

  

 

Small Army’s fees do not include out-of-pocket expenses (i.e.,
photography, illustration, copies, phone and fax).

 

PROJECT APPROVAL:

 

	
  Client Approval:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date:

  	
  11.27.06

  

 

 

ONEBEACON

PROJECT
FEE MEMO

January 14, 2007 rev 3

 

This Statement of Work is a part of and is hereby incorporated into the
Services Agreement dated September 12, 2006 between Small Army, 20 Newbury
Street, Boston, MA, 02116, and OneBeacon Insurance Group LLC, One Beacon Lane,
Canton, MA, 02021.

 

Project:                                                                                                              eBusinessApplicationsRedesign

 

Overview:

 

Small Army will work with OneBeacon to enhance the look and feel of
OneBeacon’s eBusiness Application to align with the OneBeacon Agent Portal
design.

 

Based on input provided by OneBeacon IT, Small Army will follow the
process outlined below for  this
project:

 

1.  Small  Army will present 2 to 3 base-line design
options for the overall application, applying it to the existing “Home
(template 1)” and “Billing Inquiry Summary (template 2)”  pages. As part of these designs, Small
Army will also consider style modifications as appropriate to the “button/Iconic’
graphics that are part of the system. (Please note that the ‘icons/Illustrations”
will not necessarily change, but the style associated with them may). Small
Army anticipates up to two rounds of edits to a selected design prior to
proceeding.

 

2.  Based on the approved design,
Small Army will provide designs for the remaining six templates (outlined
below. OneBeacon provided 17 screens total, and upon Small Army review, these
were categorized Into 8 distinct templates from which the other screens could
be developed from by OneBeacon).

 

a.               Template 3: Billing Inquiry
Transactions (tab)

 

b.              Template 4: Commission Report
(no tab - header)

 

c.               Template 5: Payments Reports

 

d.              Template 6: Agent Activity
Report (tab)

 

i.                  Non-Payment Report (no tab -
header)

 

ii.               OnTime Status Report (no tab - header)

 

e.               Template 7: Insured/Agency
Electronic Program Applications

 

f.                       Template 8:
Electronic Premium Application Form

 

i.  Select a Producer Code and Choose a Report

 

ii. Automatic Commission
Deposit Application Form

 

iii.
Agency Account Balance PayPhone Application Form

 

 

iv.                 All Direct Sill
Electronic Programs Application Fenn

 

v.                    Billing Inquiry
Results page

 

vi.                 Billing Inquiry Search page

 

vii.            Pay Phone Application Form

 

3.               As part of
design, Small Army will include the following items:

 

a.               identify a
required form field from an optional form field (such as with an asterisk *)

 

b.              provide options
for highlighting or indicating a field level validation error. For example, if
the user does not fill out a required field, the offending field is highlighted
and displayed.

 

c. Create an “animating wait
icon” for instances when the application is working to return a result while a
search is running, for example.

 

4.               Upon approval
of all design templates, Small Army will provide HTML and CSS flies for
OneBeacon to apply across the entire system for complete Implementation. Flies
will match the output from the Java/JSF components. In addition, Small Army
will provide a separate stylesheet identifying all styles.

 

This project process and fee is based upon the following:

 

1.               The
layout/information architecture of the pages/screens provided to Small Army is
complete. Small Army will not be responsible for any modifications to layout or
IA. Such changes will impact the overall fee.

 

2.               Deliverables
will be provided in the following priority order

 

a.             Template designs

b.           Template HTML/CSS files
(deliver each upon completion)

c.             The first 8 buttons (if
modifications are required)

d.            The remaining 62 buttons (if
modifications are required)

 

	
  Total
  Fee:

  	
  $31,000 ($23,750 will be applied to the 2007 OneBeacon
  design retainer)

  
	
   

  	
   

  
	
  Timing:

  	
  6 weeks beginning January 4, 2008

  

 

Fees outlined in this memo are based on strategies, processes and
schedules that are agreed to by both Small Army and OneBeacon, Including
estimated timing provided in this document. Fee is based on project completion
no later than February 15, 2008. If the project extends beyond this date,
additional fees will be applied.

 

Small Army’s fees do not
include out-of-pocket expenses (i.e., Flash development, video conversions,
software purchases, printing, production, photography, illustration, copies, 

 

 

phone and fax) or studio
costs (production management, photo re-touching and color balancing) associated
with this scope of work.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ Arne Herenstein

  	
   

  	
  Date:

  	
  1-16-08

  

 

 

ONEBEACON

PROJECT
FEE MEMO

 

To:  Carmen Duarte

From:  Sandy Chen

Date:  January 22, 2007

Cc:  Jeff Freedman, Allison Hamley

Re:  OneBeacon Portal Design-Updated Scope of Work

 

Overview:

 

With the launch of a new
website that represents the updated OneBeacon brand positioning, it is crucial
that the new brand be further carried through into other OneBeacon
communications materials, both internal and external.  One Key communications vehicle that much be
addressed is the OneBeacon portal.  Small
Army recommends developing a new graphic design for the portal that aligns with
the new brand look, feel and corporate website while also establishing a design
that differentiates the portal from other OneBeacon web properties.

 

Key Events Requiring Scope Modification

 

Upon approval of the previous
scope approval, Small Army immediately had a kick-off meeting with OneBeacon
for briefing on the design requirements. 
With an original desired completion date of January 15, Small Army
immediately proceeded with design development and presented three design
options in early January.  Shortly after
that presentation, several key events occurred which caused a new scope to be
developed.

 

1.                     Additional technical
requirements/considerations were identified by the technical team, including
the strong desire for a left navigation and a majority screen resolution usage
of 800x600.

2.                     Key content elements to be
included on al pages of the site were identified for inclusion in revised
designs.

3.                     The importance of the portal
as a branding opportunity among agents/employees was raised significant, versus
viewing it primarily as a practical content/application tool

4.                     The project completion date
was extended to early/mid-March (hand off of style sheets to the
development team)

5.                     The notion of unique “home
pages” among employees and agents (a total of approximately 12-14 branded
pages) needs to be considered.  (Earlier
designs assumed one home page for agents and one for employees.)

 

 

Modified
Scope of Work

Graphic
Design

 

On January 18, Small
Army met with OneBeacon to review the portal design requirements in greater
detail to ensure that the next set of designs were in line with needs and
expectations.  At that meeting, many of
the aforementioned items were noted. 
Based on that feedback, Small Army will proceed as follows:

 

Within days after the
approval of this modified proposal, Small Army will provide a creative brief to
OneBeacon for review and approval.  This
brief will outline the general design direction for the portal, content elements
to be included on home and sub-level pages and other key design
factors.  Approximately 10 days after the
approval of the creative brief, Small Army will present three design options
for the portal.  Each option will include
a sample home page and sub-level page, and also show how the page designs
can be modified to work with each of the unique audiences (the 12-14 top
sections/home ages in the agent/employee portal).

 

Upon your selection of a
design direction, Small Army will make modifications as requested (we
plan/budget for no more than 2 rounds of revisions) and also provide additional
design direction on needs for each unique top-section/home page and
specific styles such as tables, bullets, numbered lists, etc. (a list of needs
elements must be provide by OneBeacon with the approved creative brief).

 

Upon approval of the design,
Small Army will prepare HTML templates with style sheets for hand-off to the
OneBeacon development team.

 

Portal
Planning/Consulting

 

In addition to the above,
Small Army is confident that our experience with portal content architecture,
graphic design and implementation can be of significant benefit to OneBeacon —
especially between now and the time of launch. 
Therefore, we recommend that Small Army be an active participant in
portal planning discussion to help advise on best practices and lessons learned
to help ensure your success.  We estimate
approximately 20 to 25 hours per month of such activity during the months of February and
March.

 

Fees:

 

Small Army’s fees for the
portal design work described above will be $24,000. Please note that this fee
includes time/resources that were allocated to the initial scope of work, while
also recognizing a slight increase in the total graphic design scope for the
portal.

 

 

Aside from the graphic
design work, we propose a monthly fee of $3,750 in February and March 2007
to provide consulting to help drive successful planning and implementation of
the portal (as outlined above).

 

Small Army’s fees do not
include out-of-pocket expenses (i.e. printing, postage, photography,
illustration, copies, phones and fax) or studio costs (i.e. post-approval copy
editing, photo re-touching and color balancing) associated with the scope of
work, as they cannot be determined until additional needs and specifications
are identified.

 

All fee invoices are net
payable within 30 days.  A finance charge
of 1% per month will be invoiced for all payments that are not paid within that
timeframe.  We estimate that this scope
of work is scheduled to be completed (approved files delivered to OneBeacon)
within 6 weeks from project approval.  If
for any reason the work is not completed within 8 weeks, due to client delays,
all fees and out of pocket expenses will be immediately payable upon that date.  Fees for any subsequent efforts required to
complete the scope after that time must be agreed between Small Army and
OneBeacon at that point.

 

Unless work was terminated
due to gross negligence on the part of Small Army, a termination fee equal to
15% of all remaining fees, plus any expenses incurred by Small Army and accrued
but not yet invoiced or paid, will also be immediately due and payable to Small
Army.

 

Please note that, with the approval of this scope of work the
previously approved scope of work dated December 7, 2006 will no longer be
valid.  Fees associated with that scope
of work will not be due to Small Army.

 

PROJECT
APPROVAL

 

	
  Client Approval:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date:

  	
  1.26.07

  

 

 

January 30,
2007

 

Donna Deleo

Director, Creative Services OneBeacon

One Beacon Lane

Canton, MA 02021

 

Dear Donna:

 

I am writing as a follow up to your discussion with Mike about ongoing
creative needs at OneBeacon. It sounds as though there is quite a bit of
activity with design, copy and general studio work. And, as I’m sure Mike told
you - we can  help.

 

It sounds as though you often require anywhere from 15 to 25 hours of
creative assistance on any given week. And, of course, that fluctuates with the
regular ebbs and flows of business. Additionally, we can only imagine the time and resources that are required
of you to line-up freelance assistance, manage that external staff and
continually educate and train those individuals.

 

By leveraging Small Army resources, we are confident that we can:

 

1.          Consistently provide you the
level of quality designers, art directors, copy writers and project managers
required to effectively get work completed.

 

2.          Enable you to more
effectively allocate your time to more productive and creative activity

 

3.          Accomplish more work in less
time, thereby reducing the overall hours required and increasing overall speed
to completion. (This is accomplished with consistent resources staffed to your
account, a proprietary web-based tool to manage ongoing creative activity, and
quality staff that can gel work done efficiently.)

 

To accomplish the above, we propose establishing a retainer-based
relationship whereby Small Army can provide you with a base-line level of
resources to assist you with your ongoing needs. Based on our understanding of
your current activity we recommend a monthly
fee of $8,125 which will enable us to provide an average of 65 hours per month
of combined design, art direction, pre-press and project management activity.
Please note that this represents a discount of approximately 20% off of our
standard “blended rate fee”, as a retainer-based relationship enables us to
better plan resources.

 

 

The attached addendum (Addendum I dated May 8, 2007) provides an
overview of the fees, terms and conditions of a proposed retainer relationship.
I hope that you find this proposal to he In line with your needs and
expectations. I will follow up with you early next week to discuss this in more
detail. In the meantime, please feel free to call or email me with any
questions.

 

 

Warm Regards,

 

 

	
  /s/Jeff Freedman

  	
   

  
	
  Jeff Freedman

  
	
  Marketing Principal, Small Army

  

 

 

cc:  Carmen Duarte, OneBeacon;
Mike Connell, Creative Principal

 

SIGNATURES

 

	
  Agreed by:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date:

  	
  5.09.07

  
	
   

  	
  Carmen Duarte, OneBeacon

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Agreed by:

  	
  /s/ Jeff Freedman

  	
   

  	
  Date:

  	
  5/9/07

  
	
   

  	
  Jeff Freedman, Marketing Principal, Small Army

  	
   

  	
   

  	
   

  

 

 

Addendum I

 

May 8, 2007

 

Fee Overview

 

The fees outlined in this proposal are based on resources associated
with the anticipated base level of activity during the contract period (May 15,
2007 through May 14, 2008), Since Small Army is staffing toward a
commitment from OneBeacon, and providing a 20% discount (approximately $20,000
over a 12-month period) based on this commitment, it  will be the mutual responsibility of OneBeacon and Small Army
to make sure that resources are appropriately leveraged over the duration of
this agreement.

 

The monthly retainer of $8,125 will be
billed in arrears at the end of each one-month period (first invoice
on June 15) and paid within thirty (30) days of receipt of invoice, At the
end of each three-month period, Small Army will meet with OneBeacon to review
project activity for the previous three months to ensure that project activity
is in line with the retainer agreement. if the total activity in the review
period exceeds an average of $8,125 per month ($24,375) for a three-month
period) in total fees (based on the discounted rate of $125/hour). Small Army
will invoice OneBeacon for any preapproved additional hours at the rate of $150
per hour.

 

Small Army’s fees do not include out-of-pocket expenses (i.e.,
printing, production, photography, illustration, translation, copies, phone and
tax) associated with this scope of work, as they cannot be determined until
additional needs and specifications are identified. These costs will be
included in the production estimates as additional line Items.

 

Out-of-pocket expenses estimated at less than $500 will be passed along
to OneBeacon at cost as they are incurred. Costs associated with out-of-pocket
expenses over $500 will be invoiced to OneBeacon based on approved detailed
estimates, and are due to Small Army within thirty (30) days of receipt of
invoice. Small Army will manage all vendor payments. Additional out-of-pocket
will be billed in these cases only if the scope of the estimated assignment is
modified. In those instances a subsequent estimate will be provided for review,
approval and payment.

 

All fee invoices are net payable within 30 days. A finance charge of 1%
per  month will be invoiced for all
payments that are not paid within that timeframe.

 

 

Adjustments, Continuations and
Termination

 

As previously mentioned, Small Army will meet with OneBeacon on a  quarterly basis to review activity and
determine how planned activity is aligning with actual activity. It will be the
mutual responsibility of Small Army and OneBeacon to maintain a level of
activity that is in line with the planned retainer. If current/planned activity
is above that which has been originally planned in this agreement, Small Army
and OneBeacon will work to identity any fee increase adjustments to accommodate
for such activity. If current/planned activity is below that which was
originally planned, OneBeacon and Small Army must either adjust project
activity to align with this retainer, or terminate this agreement (see
termination terms below) and establish a new agreement that is in line with the
modified scope of work.

 

This retainer agreement can be terminated at any time by OneBeacon in
accordance with Section 8 of the Services Agreement dated September 6,
2006 by and between Small Army and OneBeacon. All fees accrued to date will be
due to Small Army at that time. Additionally, any expenses incurred by Small
Army and accrued but not yet invoiced or paid, will be immediately due and
payable to Small Army.

 

Upon expiration of this initial 12-month term, the retainer agreement
shall automatically be renewed for successive one (1) year terms with a
standard 5% increase, unless OneBeacon terminates the Agreement in accordance
with Section 8 of the Services Agreement. In the undesired case of early
termination, OneBeacon will be subject to paying full rate ($150/hour) for all
accrued resources during the previous three months of the contract, and
subsequent projects for the remainder of the term of the agreement.

 

Deliverables requested above and beyond the outlined scope of work will
be subject to additional fees, discussed with you prior to commencement.

 

 

SCHEDULE A, Statement of Work

March 28, 2007 revised

 

Process for Phase I (planning, design and content
organization enhancement):

 

I.                 Planning (Small Army’s “On Point” Approach)

 

Timing:
approximately 6 to 10 business days per site

 

While we have already conducted an initial briefing session for the
project, Small Army would recommend that at least one additional meeting is set
up prior to the creation of planning materials to ensure that all of the
objectives and requirements for the project are clearly understood by both
OneBeacon and Small Army. Also, as part of the next session, Small Army would
ask to be briefed on the work being conducted by your agency partner, Gearon
Hoffman, to ensure that the work we conduct aligns with those efforts.

 

Aside from the meeting noted above, Small Army will review the
information architecture and Web traffic logs from the last few months (if
available) of the existing sites to determine where modifications can/should be
made for a more intuitive user experience.

 

With the brand positioning briefing, your input and the IA/web traffic
review, Small Army can then proceed with a site map and creative strategy (The
Point of Persuasion, as we call  it)
for the web site design. The site map will provide you with a clear overview of
how content is connected and organized throughout the site. The creative
strategy will serve to ensure that we are all in agreement as to the style,
tone and other creative considerations for the site.

 

II. Creative Development: Design and Copy

 

Graphic Design/Layout

 

Timing: approximately 16 to 18  business days per site

 

Upon approval of the planning documents/recommendations, Small Army
will develop design and layout options for the site. The initial presentation
(approximately 10 business days after approval of planning documents) would
include a minimum of 3 design/layout options for the site, all aligning
directly with the brand direction. Please note that Small Army would look to
leverage existing photography, illustrations and marketing materials to ensure
the most effective integration with those efforts.

 

Each design option will be demonstrated with a home page and
sub-page. After selecting one design direction, Small Army would then extend
the design throughout the site in order to establish design standards and
general styles for elements such as headers, sub-headers, bullets, form
elements, numbered lists, sidebars, etc.

 

As part of the design process, we will also discuss how Flash or other  rich media could be integrated throughout
the site to make it more dynamic from a design and usability perspective. We
generally anticipate (and budget) for no more than two rounds of revisions
after the initial creative design presentation.

 

 

Copy Editing/Enhancement

 

Beginning in parallel with graphic design, Small Army will conduct a
thorough review of the current sites and collateral copy to determine where
copy needs to be updated for effective web communication. While we do not
anticipate considerable re-writing of copy, we do anticipate that some editing
will be required for each page of the sites.

 

III.                     Template Development

 

Timing: approximately 6 to 8 business days
per site

 

Upon approval of the site design, Small Army will
immediately develop a series of HTML templates that will serve as the foundation
for the entire site. Small Army will conduct this development internally on  Small Army development servers, and
provide access to OneBeacon (and the reciprocal companies) for regular review
and approval. All templates will also be tested across Web browsers and
operating systems to ensure 100% compatibility with the required browsers. 
Recognizing that the majority of content on the site will be static, we
are not recommending that a content management tool be implemented at this time
for the entire site. However, once the site maps are established, we may
identify some areas where a content management tool could be useful for more
frequent updating. In this proposal, we have not included costs for a content
management feature, but we can provide a subsequent proposal for such
implementation if it is determined to be necessary,

 

IV.                    a.         Technical Site Implementation

 

Timing: Estimated 3 to 6 weeks per site

 

Upon approval of the templates, Small Army will immediately begin site
implementation, taking the approved templates, populating them with approved
content, incorporating images, etc. At this point in the process, we anticipate
that all copy for the site will be approved and ready for Integration. However,
we anticipate a final round of review, editing and approval of all content,
Images, links, etc. on the site prior to final launch. Please note that this
estimate assumes that the new site will include approximately 15 to 20 pages of
copy, including the secured member-benefit section.

 

IV.              b. Member Registration and Login Implementation

 

In addition to the general implementation of the
site, Small Army will also develop an online member registration tool to enable
members to access specific areas of the site. Understanding that a parallel
project is underway to identify how core tools such as online billing/payment
are being considered by OneBeacon, we would look to make this registration as
streamlined/simple as possible, recognizing that it would likely be replaced at
some point by a more secure authentication method.

 

Based upon our February 28 meeting, we recommend (and have
budgeted for) an approach which can be used (re-use of code) for all  the sites.

 

 

See Addendum A for how members can:

 

1. Register for members only
information and sites

 

2. Change email/password and
receive forgotten passwords

 

Please note that this system should prevent non-authorized members from
accessing member benefits, including links and phone numbers to those services.
This method may not prevent a registered member from accessing a service more
than one time. While such prevention mechanisms may be able to be put in place,
each will need to be reviewed further to determine specific requirements (and
associated time/costs).

 

V.                                    Testing and launch

 

Timing: Estimated 1 to 2  weeks

 

Prior to going live, Small Army will conduct thorough testing of the
site to ensure that all content, images, Flash,
links and other functionality work as planned in all identified browsers and
platforms. Upon final review and approval, Small Army will work with your
hosting provider, Hosting.com to upload the site from our development server to
the live, production server. As part of this process, Small Army will also make
a complete back-up of your existing site and provide that to you for your
records.

 

Scheduling Notes

 

While timing estimates are provided for each of the items above, it
should be noted that some of the sites could be developed in parallel. Upon
approval of this proposal, Small Army will develop a schedule for the launch of
the sites.

 

FEES

 

Small Army’s fees for the work outlined in this proposal would be
$117,500 for all three sites (Houston General, Adirondack and New Jersey
Skylands). This fee includes all planning, design, template development,
creation of basic Flash components for the site and Implementation, through
site launch. It also includes the development of a registration/login for
members-only content as described earlier in this document, We do not
anticipate that the sites will require significant Flash development and have
budgeted accordingly. However, if a selected design does require such Flash
work it could potentially impact the cost (of course, we would share that with
you if/when we presented such a design).

 

The fees below are based on the following project tasks. Note that the
fee includes conducting each task for ALL THREE sites, recognizing that
efficiencies are gained when we can plan and implement all three sites in  parallel tracks, and leverage efforts from
one to the others:

 

 

	
  Task (fee is all three
  sites)

  	
   

  	
  Fee

  	
   

  
	
  Planning and overall
  project management

  	
   

  	
  $

  	
  16,000

  	
   

  
	
  Design Graphic

  	
   

  	
  $

  	
  35,000

  	
   

  
	
  Copy review,
  writing/editing

  	
   

  	
  $

  	
  7,500

  	
   

  
	
  Template development

  	
   

  	
  $

  	
  12,500

  	
   

  
	
  Technical implementation

  	
   

  	
  $

  	
  22,000

  	
   

  
	
  Final testing and launch

  	
   

  	
  $

  	
  7,000

  	
   

  
	
  Member — Only
  login/registration

  	
   

  	
  $

  	
  17,500

  	
   

  
	
  Total

  	
   

  	
  $

  	
  117,500

  	
   

  
	
  Average cost per site

  	
   

  	
  $

  	
  39,167

  	
   

  

 

Given the scope of work and estimated timing, we
propose the following billing schedule

 

	
  Date

  	
   

  	
  Fee
  Invoiced*

  	
   

  
	
  Professional approval
  (25%)

  	
   

  	
  $

  	
  29,376.00

  	
   

  
	
  April 1, 2007

  	
   

  	
  $

  	
  22.031.50

  	
   

  
	
  May 1, 2007

  	
   

  	
  $

  	
  22,031.50

  	
   

  
	
  June 1, 2007

  	
   

  	
  $

  	
  22,031.50

  	
   

  
	
  Upon completion (or 7/1/07
  whichever Is earlier)

  	
   

  	
  $

  	
  22,031.50

  	
   

  
	
  Total

  	
   

  	
  $

  	
  117,500.50

  	
   

  

 

* Does not include out of pocket
expenses

 

Please note that Small Army’s fees do not include out-of-pocket
expenses (i.e., printing, postage, photography, illustration, copies, phone and
fax) or studio costs (i.e., post-approval copy editing, photo re-touching and
color balancing) associated with this scope of work, as they cannot be
determined until additional needs and specifications are Identified.

 

Small Army’s flat rate for all studio work is $105 per hour.
Out-of-pocket expenses and studio work estimated at less than $500 will be
passed along to OneBeacon at cost as they are incurred. Costs associated with
out-of-pocket expenses and studio work over $500 will be invoiced to OneBeacon
based on approved detailed estimates, and are due to Small Army upon receipt.
Small Army will manage all  vendor
payments. Additional out-of-pocket and studio costs/fees will be billed in
these cases only if the scope of the estimated assignment is modified. In those
instances a subsequent estimate will be provided for review, approval and
payment.

 

All fee invoices are net payable within 30 days of
receipt. A finance charge of 1% per month will be 

 

 

invoiced for all payments that are not paid within
that timeframe. We estimate that this scope of work is scheduled to be
completed (site launched) within 14 weeks from project approval. If for any
reason the work is not completed within 16 weeks, due to client delays, all
fees and out of pocket expenses will be immediately payable upon that date.
Fees for any subsequent efforts required to complete the scope after that time
must be agreed upon between Small Army and OneBeacon at that point.

 

Unless work was terminated due to gross negligence on the part of Small
Army, a termination fee equal to 15% of all remaining fees, plus any expenses
incurred by Small Army and accrued but not yet invoiced or paid, will also be
immediately due and payable to Small Army.

 

	
  SIGNATURES:

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Approved by: 

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date:

  	
  3.29.07

  
	
   

  	
  Carmen Duarte, OneBeacon

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Approved by: 

  	
  /s/ Jeff Freedman

  	
   

  	
  Date:

  	
  3/29/07

  
	
   

  	
  Jeff Freedman, Small Army

  	
   

  	
   

  	
   

  

 

 

August 15, 2007

 

Donna Deleo

Director, Creative Services OneBeacon

One Beacon Lane

Canton, MA 02021

 

Dear Donna:

 

1 am writing as a follow up to our recent  discussion regarding our existing retainer for design work.
As we’ve discussed, the hourly approach to the retainer is not working as
effectively as either of us would like it to be. Therefore, while we recommend
maintaining the same retainer fee level, we recommend shifting to a primarily “project-based”
resource allocation approach versus an hourly one. The attached modified proposal
(addendum 1) provides an overview of how this will work, along with appropriate
modifications to terms and conditions, as we discussed.

 

I will follow up with you next week to discuss this in detail. In the
meantime, please feel free to call or email with any questions.

 

	
  All the best,

  	
   

  
	
  /s/ Jeff Freedman

  	
   

  
	
  Jeff Freedman Marketing
  Principal

  	
   

  

 

Cc: Carmen Duarte, OneBeacon; Mike Connell, Creative Principal

 

 

SIGNATURES for approval of Addendum I, dated August 10, 2007

 

	
  Agreed by:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date: 8.17.07

  	
   

  
	
   

  	
  Carmen Duarte, OneBeacon

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Agreed by:

  	
  /s/ Jeff Freedman

  	
   

  	
  Date:  8/23/07

  	
   

  
	
   

  	
  Jeff Freedman, Marketing Principal, Small Army

  	
   

  

 

 

ADDENDUM I:  Design Retainer - Modified August 10,
2007

 

This modified scope of work
over-rides the previously agreed-upon scope of work addendum dated May 8,
2007

 

How it
works:

 

Beginning immediately, Small Army will work with
OneBeacon to determine a specific fee for any project put under the retainer
agreement of $8,125 per month. These project fees will be based on hourly
projections and a discounted blended rate of $125 per hour for the project
scope. Once the fee is agreed upon, it will not change unless the scope of work
changes. If the scope of work does change, a modified fee estimate will be
established for review and subsequent approval.

 

In order to allow for small studio/design needs
(non-project based work requests that are estimated at no more than 5 hours),
Small Army will track hours for those “non-project” needs and bill those
accordingly at the $125/hr rate. Such hourly activity will not be done (or
therefore, billed) without approval from the client, and will never total more
than five hours for any given activity (anything requiring more than 5 hours
will be considered a project and a flat fee will be established accordingly).

 

Small Army will keep a running tally of all projects
and “non-project hours” and apply those to the retainer allocation. As outlined
later in this document, we can  review
the tally on a quarterly basis to identify how we may need to increase or
decrease project activity to  align
with scope; or adjust the retainer to align with activity levels.

 

Past/Current
Projects

 

With approval of this revised agreement, Small Army
will apply this approach to all past/current projects, using the project fees noted below:

 

	
  Word templates:

  	
  $4,000

  
	
   

  	
   

  
	
  Claims Kit:

  	
  $6,250

  
	
   

  	
   

  
	
  Accident/Health Kit:

  	
  $9,375

  
	
   

  	
   

  
	
  Design/studio hours:

  	
  none to date

  

 

 

Billing

 

The monthly retainer of $8,125 will be billed in arrears at the end of
each one-month period (first invoice on June 15) and paid within thirty
(30) days of receipt of invoice. Each invoice will be accompanied by a summary
of approved projects, and how they have been applied to the total retainer
amount.

 

Small Army’s fees do not include out-of-pocket expenses (i.e.,
printing, production, photography, illustration, translation, copies, phone and
fax) associated with this scope of work, as they cannot be determined until
additional needs end specifications are identified. These costs will be included
in the production estimates as additional line items.

 

Out-of-pocket expenses estimated at less than $500 will be passed along
to OneBeacon at cost as they are incurred, and detailed accordingly on
invoices. Costs associated with out-of-pocket expenses over $500 will be
invoiced, with corresponding original receipts, to OneBeacon based on approved
detailed estimates, and are due to Small Army within thirty (30) days of
receipt of invoice. Small Army will manage all vendor payments. Additional out-of-pocket
will be billed in these cases only if the scope of the estimated assignment is
modified. In those instances a subsequent estimate will be provided for review,
approval and payment.

 

All fee invoices are net payable within 30 days. A finance charge of 1%
per month will be invoiced for all payments that are not paid within that
timeframe.

 

Adjustments, Continuations and
Termination

 

As previously mentioned, Small Army will meet with OneBeacon on a
quarterly basis to review activity and determine how planned activity is
aligning with actual activity. It will be the mutual responsibility of Small
Army and OneBeacon to maintain a level of activity that is in line with the
planned retainer. If current/planned activity is above that which has been
originally planned in this agreement, Small Army and OneBeacon will work to
identify any fee increase adjustments to accommodate for such activity. If
current/ planned activity is below that which was originally planned, OneBeacon
and Small Army must either adjust project activity to align with this retainer,
or terminate this agreement (see termination terms below) and establish a new
agreement that is in line with the modified scope of work.

 

 

Upon expiration of this initial 6-month term (May 15, 2007 through
November 14, 2007), the retainer agreement shall automatically be renewed
for successive three (3) month terms with a standard 5% increase after
each twelve month period, unless OneBeacon terminates the Agreement in
accordance with Section 8 of the Services Agreement.

 

This retainer agreement can be terminated at any time by OneBeacon in
accordance with Section 8 of the Services Agreement dated September 6,
2006 by and between Small Army and OneBeacon. All fees accrued to date will be
due to Small Army at that time. Additionally, any expenses incurred by Small
Army and accrued but not yet invoiced or paid will be immediately due and
payable to Small Army. If this contract is terminated within one year of
commencement, OneBeacon will be subject to paying full rate (project fees will
be recalculated based on $150/hour rather than $125/hr but there will be no
termination fee) for all accrued resources during the previous three months of
the contract, and subsequent projects under this Agreement for the remainder of
the term of the agreement. Upon termination, OneBeacon will be responsible for
any project fees that may be above that which was allocated for in the
retainer. If, upon termination, the total project/hourly fees (after
retro-active three-month fee adjustment) are less than what has been accrued in
retainer payments, OneBeacon will be given 30 days to apply that calculated
difference to subsequent work requests that can be completed, based on
reasonable schedules. As long as OneBeacon requests and provides Small Army
with sufficient direction to begin such work within the 30-day period, such
work can be completed at any time within 3-months from the date of termination.
Deliverables requested above and beyond the outlined scope of work will be
subject to additional fees, discussed with you prior to commencement.

 

 

ONEBEACON

PROJECT FEE MEMO

January 24, 2007 rev 1

 

This Statement of Work is a part
of and Is hereby incorporated into the Services Agreement dated September 12,
2006 between Small Army, 20 Newbury Street, Boston, MA, 02116, and OneBeacon
insurance Group  LLC, One Beacon
Lane, Canton, MA, 02021.

 

Project:                                               tuitionrefundplan.com
Migration

 

Overview:

 

With the successful migration of collegefund.com,
Small Army will work with OneBeacon to migrate the tuitionrefundplan.com site
to the OneBeacon server.

 

Based on input provided by OneBeacon and A.W.G.
Dewar, Inc., existing components and functionality of the current
tuitionrefundplan.com site will need to be migrated. Our fee is based on the
following assumptions:

 

1.                                       Migration
includes approximately ten HTML pages, eight Student forms, two Claims forms,
and one Request for information form.

 

2.                                       Does not
include a CMS, however an existing database will need to migrate and be
accessible to Dewar (www.tuitionrefundplan.com/management).  Data is sent to Dewar at trp@dewarinsurance
com.

 

3.                                       Page one
form, late entrant forms, requests for information all can be submitted online.

 

4.                                       For the Request
for Information form, the investigation of issues which Dewar has encountered
intermittently around “receiving of data” will not be handled as part of the
initial transfer. The migration to a new server may resolve the issues, but if
they persist, we will need to look at the issues and assess additional costs
which can fall under a website maintenance or be provided in a separate fee
memo depending on the complexity of the issue.

 

5.                                       Claims forms
can be filled out online but cannot be submitted to Dewar as they do not accept
electronic signature.

 

6.                                       Fee does not
include intrusion detection testing, which will be conducted by Dewar or
OneBeacon, prior to migration.

 

7.                                       Fee does not
include website maintenance of site, Maintenance will need to be discussed and
scoped separately.

 

	
  Total Fee:

  	
  $3,750

  
	
   

  	
   

  
	
  Timing:

  	
  2 - 3 weeks

  

 

 

Fees outlined in this memo are based on strategies, processes and
schedules that are agreed to by both Small Army and OneBeacon, including
estimated timing provided in this document. The timing above is based on when
Small Army receives all assets/access/info from Dewar.

 

Small Army’s fees do not include out-of-pocket
expenses (i.e., Flash development, video conversions, software purchases,
printing, production, photography, illustration, copies, phone anti fax) or
studio costs (production management, photo re-touching and color balancing)
associated with this scope of work.

 

PROJECT APPROVAL

 

	
  Client Approval: 

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date: 1.29.08Exhibit
10.2

 

SERVICES
AGREEMENT

 

This Services Agreement (the “Agreement”) is made
this 29th day of 
March, 2007, by and between OneBeacon Insurance Group, on behalf of
itself and its subsidiaries (“OneBeacon”), One Beacon Lane, Canton, MA, 02021
and Small Army, 20 Newbury Street, Boston, MA 
02116.

 

1.       Services.  Small Army agrees to provide to OneBeacon the
services described on Schedule A.

 

2.       Fees. OneBeacon shall
pay Small Army as outlined on Schedule A.

 

3.       Confidentiality. Small Army
shall not disclose information (a) concerning customers, trade secrets,
methods, processes, or any financial or business information of OneBeacon, or (b) which
is identified as proprietary or confidential. Small Army shall return all such
confidential information, and any copies thereof, upon the request of OneBeacon
or upon termination of this Agreement. Confidential Information shall not
include (a) information that is or becomes a part of the public domain
through no act or omission of Small Army; (b) was in Small Army’s lawful
possession prior to the disclosure; (c) was independently developed by
Small Army; or (d) is required
by law to be disclosed, in which event prompt written notice is required by
Small Army so that OneBeacon may seek a protective order or other remedy.

 

4.       Intellectual property rights. Deliverables under this
Agreement, if any, shall be considered work(s) for hire and shall belong
exclusively to OneBeacon and its designees. If, by operation of law, the
deliverables are not owned in their entirety by OneBeacon automatically upon
creation by Small Army, Small Army hereby assigns to OneBeacon and its
designees the ownership of such deliverables, including all related
intellectual property rights. Deliverables include, but are not limited to,
software, specifications, and documentation.

 

5.       Warranties. Small Army warrants that the services will be
performed in a professional and workmanlike manner. Any deliverables under this
Agreement shall be free from defects in material, workmanship and design and shill
conform to all applicable specifications and/or documentation.

 

6.       Compliance with Laws & Standards of
Conduct. Small Army
shall comply with all applicable federal and state laws and regulations and
OneBeacon policies.

 

7.       Indemnification. Small  Army agrees to  indemnify, defend and hold OneBeacon
harmless from any and all claims, actions, liabilities, damages, costs and
expenses, including reasonable attorneys’ fees and expenses, arising out of (a) any
third party claims of infringement of any intellectual property right or (b) the
acts and omissions of Small Army, employees, subcontractors, and/or agents.

 

8.     Termination. OneBeacon may terminate this Agreement at any
time  upon written notice to Small
Army. Upon receipt of notice of termination, Small Army shall immediately stop
all activities associated with this Agreement and forward to OneBeacon all
finished work or work in process. OneBeacon shall have no obligation or
liability to Small Army other than for work 

 

 

completed and accepted by
OneBeacon through the date of termination.

 

9.       Insurance Requirements. Small  Army agrees to maintain insurance
throughout any term of this Agreement at its sole cost in a form satisfactory
to OneBeacon.

 

10.     Limitation of Liability. NEITHER
PARTY SHALL BE LIABLE FOR SPECIAL, INDIRECT, INCIDENTAL, OR CONSEQUENTIAL
DAMAGES.

 

11.     Assignment.  OneBeacon may
assign this Agreement to a successor in interest, provided that such successor
agrees to fulfill the obligations under this Agreement. In no event shall Small
Army subcontract, delegate or assign its rights and responsibilities under this
Agreement without OneBeacon’s prior written consent

 

12.     Notices.  Notices shall be sent via recognized overnight carrier
or certified mail, return receipt requested, postage prepaid, addressed to
Small Army at the above address or to OneBeacon Insurance Company, One Beacon
Street, Boston, MA, 02108, Attn: Corporate Legal Department

 

13.     Governing
Law. This Agreement shall be governed by the laws of the
Commonwealth of  Massachusetts

 

14.     Independent Contractor. The parties are independent
contractors, and nothing in this Agreement shall be deemed to cause this
Agreement to create an agency, partnership, or joint venture between the
parties. Small Army shall pay all withholding of taxes and shall not be
entitled to salary or benefits under this Agreement.

 

15.     Publicity. 
Small Army agrees not to use any advertising or publicity matter without
the prior written consent of OneBeacon, which consent shall not be unreasonably
withheld.

 

16.     General provisions. This Agreement
constitutes the entire agreement between the parties and supersedes all prior
agreements. The invalidity of any provision shall not affect the validity of
any other provision. No amendment to this Agreement shall be binding unless in
writing and executed by authorized representatives of both parties. A waiver by
either party of a breach of any of the terms or provisions of this Agreement
shall not be construed as a waiver of any subsequent breach. The provisions of
Sections 3 (Confidentiality), 4  (Intellectual
Property Rights) and 7 (Indemnification) shall survive termination of this
Agreement. Small Army may, in accordance with applicable law, be subject to a
background check.

 

 

IN WITNESS WHEREOF, the
parties have caused this Agreement to be executed by their duly authorized
representatives, on the date and year first above-written.

 

	
  ONEBEACON INSURANCE GROUP

  	
   

  	
  SMALL ARMY

  
	
   

  	
   

  	
   

  
	
  By:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  /s/ Jeff Freedman

  
	
   

  	
  (Authorized Signature)

  	
   

  	
  (Authorized Signature)

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
  Carmen L. Duarte

  	
   

  	
  Jeff Freedman, Marketing Principal

  
	
   

  	
  (Printed Name)              (Title)

  	
   

  	
  (Printed Name)              (Title)

  
	
   

  	
   

  	
   

  	
   

  
	
  Date:

  	
   3.29.07

  	
   

  	
  Date: 

  	
   3/29/07

  

 

 

ONEBEACON

PROJECT
FEE MEMO

January 29, 2008

 

This Services Agreement
dated March 29, 2007 between Small Army, 20 Newbury Street, Boston, MA
02116 and OneBeacon Insurance Group LLC, One Beacon Lane, Canton, MA, 02021, is
amended as follows:

 

Project:                       Reciprocal Site
- NJSI Insurance Councilors

 

Overview:

 

NJSI is in need of creating a website version for
their silent underwriters, the Insurance Councilors. The design, imagery, and
all  functionality (both front and
backend) would be Identical to the main NJSI that is in development by Small
Army, however there would be  new
copy, logo (provided by NJSI), and less overall site pages (approximately
20 pages).

 

Small Army will work with
OneBeacon and NJSI to finalize the site map, provide copy review and minor
revisions, and complete development of the website. Small Army will provide a
staging/development site for review and upon  approval,
Small Army will implement to the live site.

 

	
  Fees:

  	
   

  
	
   

  	
   

  
	
  Total Fees

  	
  $6,900

  
	
   

  	
   

  
	
  Timing:

  	
  3 months (February - April 2008)

  

 

Fees outlined in this memo are based on strategies,
processes and schedules that are agreed to by both Small Army and OneBeacon,
including estimated timing provided in this document. Fee is based on project
completion no later than April 30, 2008. If the project extends beyond
this date, additional fees will be applied.

 

Small Army’s fees do not include out-of-pocket
expenses (i.e., Flash development, video conversions, printing, production,
photography, illustration, copies, phone and fax) or studio costs (production
management, photo re-touching and color balancing) associated with this scope
of work.

 

All other terms and conditions remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval: 

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date: 

  	
  2.20.08

  

 

 

SCHEDULE A-1

 

PORTAL REDESIGN

 

ONEBEACON INSURANCE GROUP PROJECT 
FEE MEMO

September 7, 2007 – Rev 4

Project:       Planning, Design and Style Implementation for
Employee Portal

 

This Schedule A-1 is hereby incorporated into the
Services Agreement dated March 29, 2007 (the “Agreement”), between
OneBeacon Insurance Group and Small Army. If there is any conflict between this
Schedule and the Agreement, the terms and conditions of this Schedule will
govern.

 

1.         Online employee survey for  portal enhancements

Small Army will review and provide feedback on a
draft survey developed by OneBeacon. However, OneBeacon will be responsible for
all survey implementation.

 

2.         Interviews with employees
and key constituents

Similar to the survey, Small Army will review and
provide feedback on draft discussion guides for internal interviews (one for
employees and one for key constituents). However, all interviews will be
conducted by OneBeacon. Small Army will not participate in the interviews.

 

Upon completion of the above research, OneBeacon
will present Small Army with a summary of findings to help guide the site
planning materials below. This summary will also include key web/traffic
metrics from the existing portal.

 

3.         Information
architecture development

Based on the findings
presented by OneBeacon along with our knowledge of best practices, Small Army  will establish an information architecture
for review, feedback and approval. Given the scope and complexity of this
project, we anticipate up to 3 rounds of review and approval for this piece, as
part of this exercise, Small Army will provide recommendations for key
functionality to be included with the employee portal.

 

4.         Wire-frame
development

Based on an approved site
map, Small Army will develop a series of key wire-frames to demonstrate content
hierarchy for the employee portal. Again, we anticipate up to 3 rounds of
revisions on these wire-frames.

 

 

5.         Graphic Design

Based on approved wire-frames, Small Army will
develop multiple graphic design options for your review, feedback and approval.
Given the due diligence conducting prior to getting to this point, we
anticipate up to 2 rounds of revisions to designs prior to final approval. Upon
final approval, Small Army will hand off PSD files to OneBeacon for
implementation.

 

6,         Ongoing planning and project
management

Throughout the duration of the project, Small Army
will be an active member of the Employee Portal team, participating in weekly
status calls and other general meetings to discuss best practices and provide
guidance on employee portal-related items.

 

	
  Project Fee:

  	
  Small Army’s fee for Items 1-5 will be $45,000 (billed in 6 equal
  monthly installments, beginning November 1). This fee assumes maximum
  project duration of 8 months. Small Army will charge a monthly planning,
  consultation and project management fee (number 6 above) of $2,000 per month
  through the duration of the project.

  
	
   

  	
   

  
	
  Timing

  	
  Estimated timing of November 2007 through
  April 2008

  

 

Fees outlined in this memo are based on tasks,
strategies, processes and schedules that are agreed to by both Small Army and
OneBeacon, Including estimated timing provided in this document.

 

Small Army’s fees do not include out-of-pocket
expenses (i.e., printing, production, photography, illustration, copies, phone
and fax) or studio casts (production management, photo re-touching and color
balancing) associated with this scope of work. Fees
outside the scope of this Schedule A-1 must be agreed to in writing by both
parties.

 

PROJECT APPROVAL

 

 

	
  Agreed by:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date: 

  	
  9.10.07

  
	
   

  	
  Carmen Duarte, VP Corporate Communications

  	
   

  	
   

  	
   

  
	
   

  	
  OneBeacon Insurance Group

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  
	
  Agreed by:

  	
  /s/ Jeff Freedman

  	
   

  	
  Date: 

  	
  9.13.07

  
	
   

  	
  Jeff Freedman, Marketing Principal, Small Army

  	
   

  	
   

  	
   

  

 

 

ONEBEACON

PROJECT FEE MEMO

January 29, 2008

 

The Services Agreement dated March 29, 2007 between Small Army, 20 Newbury
Street, Boston, MA, 02116, and OneBeacon Insurance Group LLC, One Beacon Lane,
Canton, MA, 02021, is amended as follows:

 

Project:             Reciprocal Site - NJSI
Insurance Councilors

 

Overview:

 

NJSI is in need of creating a website version for
their silent underwriters, the Insurance Councilors. The design, imagery, and
all functionality (both front and backend) would be identical to the main NJSI
that is in development by Small Army, however there would be new copy, logo
(provided by NJSI), and less overall site pages (approximately 20 pages).

 

Small Army will work with OneBeacon and NJSI to finalize the site map,
provide copy review and minor revisions, and complete development of the
website. Small Army will provide a staging/development site for review and upon
approval, Small Army will implement to the live site.

 

	
  Fees:

  	
   

  
	
   

  	
   

  
	
  Total Fee:

  	
  $6,900

  
	
   

  	
   

  
	
  Timing:

  	
  3 months (February - April 2008)

  

 

Fees outlined in this memo are based on strategies, processes and
schedules that are agreed to by both Small Army and OneBeacon, including
estimated timing provided in this document. Fee is based on project completion
no later than April 30, 2008. If the project extends beyond this date,
additional fees will be applied.

 

Small Army’s fees do not include out-of-pocket expenses (i.e., Flash
development, video conversions, printing, production, photography, illustration,
copies, phone and fax) or studio costs (production management, photo
re-touching and color balancing) associated with this scope of work.

 

 

All other terms and conditions remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval: 

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date: 

  	
   

  

 

 

ONEBEACON

PROJECT FEE MEMO

March 14, 2008 rev
2

 

The Services Agreement dated March 29, 2007 between Small Army, 20
Newbury Street, Boston, MA, 02116, and OneBeacon Insurance Group LLC, One
Beacon Lane, Canton, MA, 02021, is amended as follows:

 

	
  Project:

  	
  Reciprocal Sites and OneBeacon Member  Benefits Modifications

  
	
   

  	
   

  
	
  Overview:

  	
  The member registration process has been rolled
  out to Houston General and Adirondack websites, but needs to be updated. In
  addition, the updated registration will need to be added/deployed to
  OneBeacon, NJSI, and NJSI Insurance Councilors websites.

  

 

Project assessment and fees are based upon the IT specification
document provided by OneBeacon IT and the following assumptions for content and
functionality:

 

	
  1.

  	
  The user registration process shall use a database to store user
  information

  
	
   

  	
   

  
	
  2.

  	
  Addition of wizard for user registration

  
	
   

  	
   

  
	
  3.

  	
  Home page updates/Logged in home page content updates

  
	
   

  	
   

  
	
  4.

  	
  Once a user is logged in, they must be able to click an ‘Online
  Payment’ button which will send information about their account and
  registered policies to an OneBeacon web service. The e-commerce aspect will
  then be handled on OneBeacon’s server, using the data that was sent through a
  web service.

  
	
   

  	
   

  
	
  5.

  	
  Add ‘Your Policies” section to logged in member benefits landing page

  
	
   

  	
   

  
	
  6.

  	
  Create edit profile form

  
	
   

  	
   

  
	
  7.

  	
  Create policy maintenance form. A member who registers on the
  OneBeacon site will not need to register policy numbers from NJSI or AIE, or
  vice  versa. They will need to be
  able to register their other Auto and Home insurance policies that are with
  that same company.

  
	
   

  	
   

  
	
  8.

  	
  The system shall use an updated policy validation algorithm provided
  by  OneBeacon.

  
	
   

  	
   

  
	
  9.

  	
  The existing user records stored as files shall be migrated into the
  user database.

  
	
   

  	
   

  
	
  10.

  	
  The system shall display a link to carcare.org to member benefits
  section only to logged in users.

  
	
   

  	
   

  
	
  11.

  	
  Add link to admin page for viewing registered members

  
	
   

  	
   

  
	
  12.

  	
  Addition of HTML links to
  Find an Agent and Find a Care Shop applications

  

 

 

Timing:

 

	
  Deployment in Phases

  	
   

  	
  Live Date

  
	
   

  	
   

  	
   

  	
   

  
	
  1

  	
  NJSI

  	
   

  	
  by April 18, 2008

  
	
   

  	
   

  	
   

  	
   

  
	
  2

  	
  NJSI Insurance Councilors

  	
   

  	
  by April 18, 2008

  
	
   

  	
   

  	
   

  	
   

  
	
  3

  	
  Adirondack

  	
   

  	
  Early May

  
	
   

  	
   

  	
   

  	
   

  
	
  4

  	
  OneBeacon

  	
   

  	
  End of May

  

 

	
   

  	
  Fees:

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
  Total Fee:

  	
   

  	
  $11,500

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
  Timing:

  	
   

  	
  4 months (February-May 2008)

  

 

Fees outlined in this memo are based on strategies,
processes and schedules that are agreed to by Small Army and OneBeacon,
including estimated timing provided in this document. Fee is based on project
completion no later than May 15, 2008 for NJSI and NJSI Insurance
Councilors and June 30, 2008 for Adirondack and OneBeacon. If the project
extends beyond this date and/or the scope evolves beyond this fee memo,
additional fees will be applied. If timing is delayed due to Small Army, no
additional fees will be applied.

 

Small Army’s fees do not include out-of-pocket
expenses (i.e., Flash  development,
video conversions, printing, production, photography, illustration, copies,
phone and fax) or studio costs (production management, photo re-touching and
color balancing) associated with this scope of work.

 

All other terms and conditions remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval: 

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date: 

  	
  3.17.08

  

 

 

OneBeacon

PROJECT FEE MEMO

March 26, 2008 rev 1

 

The Services Agreement dated
March 29,  2007 between Small
Army, 20 Newbury Street, Boston, MA, 02116, and OneBeacon Insurance Group LLC,
One Beacon Lane, Canton, MA, 02021, is amended as follows:

 

Project:                     Quarterly Analytics Report

 

Overview;

 

In order to help OneBeacon better understand its website and most
effectively leverage the site to enhance its relationship with existing and
prospective customers, agents, and employees, Small Army will provide a
quarterly metrics report that contains:

 

1. Website traffic information
including:

 

a.     Overall traffic analysis

b.     Search engine traffic and keyword analysis

c.     Listing of key referral sites

d.     Website navigation summary

e.     Analysis of new data trends

f.      Measurement of offline and online marketing campaigns

 

2. Actionable
recommendations encompassing the following areas as appropriate:

 

a.     SEO keyword suggestions

b.     Suggested
referral site opportunities

c.     Website
enhancements based on user observations

 

Please note that implementation of recommendations
is not included as part of the report fee. Fees for implementation will be
scoped separately.

 

Fees and Timing

 

	
  Fee:

  	
  $5,500 per quarter for Quarterly Report

  
	
   

  	
  $3,500 for March Report

  
	
   

  	
   

  
	
  Timing:

  	
  March Report will be provided in April 2008

  
	
   

  	
  Q2 Report (April - June) deliver in July 2008

  
	
   

  	
  Q3 Report (July - Sept) deliver in Oct 2008

  
	
   

  	
  Q4 Report (Oct - Dec) deliver in Jan 2009

  

 

 

The fees outlined in this proposal are based on
resources associated with the anticipated deliverables. Deliverables requested
above and beyond the outlined scope of work will be subject to additional fees,
discussed with you prior to commencement and approved in writing by OneBeacon.
Please note that the fees outlined in this proposal do not include
implementation of recommendations, separate fees will be determined at that
time.

 

Fees outlined in this memo are based on strategies, processes and
schedules that are agreed to by both Small Army and OneBeacon, including
estimated timing provided in this document.

 

Small Army’s fees do not include out-of-pocket
expenses (i.e., printing, production, photography, illustration, copies, phone
and fax) or studio costs (production management, photo re-touching and color
balancing) associated with this scope of work.

 

All other terms and conditions of the Services Agreement remain the
same.

 

PROJECT APPROVAL

 

	
  Client Approval: 

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date: 

  	
  3.28.08

  

 

 

ONEBEACON and A.W.G Dewar

PROJECT FEE MEMO

Monday, April 07, 2008

 

This Statement of Work is a
part of and is hereby incorporated into the Services Agreement dated April 7,
2008 between Small Army, 20 Newbury Street, Boston, MA, 02118, and OneBeacon Insurance
Group LLC, One Beacon Lane, Canton, MA, 02021.

 

Project:                 A.W.G. Dewar Website
Maintenance

 

Overview:

 

With the successful migration of both the collegerefund.com
and tuitionrefundplan.com websites, Small
Army can also offer monthly website maintenance. Maintenance would include
updates to existing copy/content, removal or updates to external links, form
updates or modifications, review of current dropdown menus and functionality
and any other general maintenance items. Dewar would also like certain sections
of the site to be “open” for them to update on their own based on the existing
framework.

 

Maintenance would include up
to 40 hours for the first 3 months (April - June 2008).

 

	
  Total Fee:

  	
  $5,400/month, April - June 2008

  
	
  Timing:

  	
  3 months beginning April 2008

  

 

Monthly maintenance would be for the duration of April 2008
- June 2008. Any projects above and beyond the planned 40 hour maximum per
month will be billed at an hourly rate of $160.

 

Fees outlined in this memo are based on strategies,
processes and schedules that are agreed to by both Small Army and OneBeacon and
A.W.G Dewar, including estimated timing provided in this document.

 

Small Army’s fees do not include out-of-pocket
expenses (i.e., Flash development, video conversions, software purchases,
printing, production, photography, illustration, copies, phone and fax) or
studio costs (production management, photo re-touching and color balancing)
associated with this scope of work.

 

All other terms and conditions of the Services
Agreement remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval: 

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date: 

  	
  4.7.08

  

 

 

OneBeacon

PROJECT FEE MEMO

April 23, 2008

 

This Statement of Work is part of and is hereby
incorporated into the Services Agreement dated March 29, 2007 between
Small Army, 20 Newbury Street, Boston, MA, 02116, and OneBeacon Insurance Group
LLC, One Beacon Lane, Canton, MA, 02021.

 

Project:  Skylands Mirror Site

 

Overview:

 

Small Army will be creating a mirror site that
resembles the NJSI Member Benefits site. The purpose of this build is to test
out OneBeacon’s billing and payment pages. We will be using the same database
and codebase which will be linking to the test billing and payment system. The
mirror site project assessment and fees are based upon the IT specification
document provided by OneBeacon IT and of what has already been created by Small
Army.

 

Fee:                                                       $1,400

 

Fees outlined in this memo
are based on strategies, processes and schedules that are agreed to by both
Small Army and OneBeacon, including estimated timing provided in this document.

 

Small Army’s fees do not include out-of-pocket
expenses (i.e., printing, production, photography, illustration, copies, phone
and fax) or studio costs (production management, photo re-touching and color
balancing) associated with this scope of work.

 

PROJECT APPROVAL

 

	
  Client Approval: 

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date: 

  	
  4.23.08

  

 

 

ONEBEACON and A.W.G Dewar PROJECT FEE 

MEMO

Thursday, May 29, 2008

 

This Statement of Work is a part of and is hereby
incorporated into the Services Agreement dated May 28, 2008 between Small
Army, 20 Newbury Street, Boston, MA, 02116, and OneBeacon Insurance Group LLC,
One Beacon Lane, Canton, MA, 02021.

 

Project:                 A.W.G. Dewar Website
Maintenance

 

Overview:

 

With the successful migration of both the collegerefund.com
and tuitionrefundplan.com websites, Small Army can also offer monthly website
maintenance. Maintenance would include updates to existing copy/content,
removal or updates to external links, form updates or modifications, review of
current dropdown menus and functionality and any other general maintenance
items. Dewar would also like certain sections of the site to be “open” for them
to update on their own based on the existing framework.

 

Maintenance would include up to 20 hours per month
for the next 3 months (July - September 2008).

 

	
  Total Fee:

  	
  $2,800/month, July 1 - September 30, 2008

  
	
   

  	
   

  
	
  Timing:

  	
  3 months beginning July 1, 2008

  

 

Monthly maintenance would be
for the duration of July - September 2008. Any projects above and
beyond the planned 20 hour maximum per month will be billed at an hourly rate
of $150.

 

Fees outlined in this memo are based on strategies, processes and
schedules that are agreed to by both Small Army and OneBeacon and A.W.G Dewar,
including estimated timing provided in this document.

 

Small Army’s fees do not include out-of-pocket
expenses (i.e., Flash development, video conversions, software purchases,
printing, production, photography, illustration, copies, phone and fax) or
studio costs (production management, photo re-touching and color balancing)
associated with this scope of work.

 

All other terms and conditions of the Services
Agreement remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ Helen Nover

  	
   

  	
  Date:  

  	
  6/17/08

  

 

 

ONEBEACON

PROJECT FEE MEMO

June 26, 2008 r3

 

The Services Agreement dated March 29, 2007 between Small Army, 20 Newbury
Street, Boston, MA, 02116, and OneBeacon Insurance Group LLC, One Beacon Lane,
Canton, MA, 02021, is amended as follows:

 

Project:   Reciprocal
Site - NJSI Insurance Councilors

 

NJSI would like to resurrect
the website development for their silent underwriters, the Insurance
Councilors. The design, imagery, and functionality (both front and backend)
will be identical to the main NJSI website, however there would be new copy,
logo (provided by NJSI), and less overall site pages (approximately 20
pages).

 

Small Army will work with OneBeacon and NJSI to
complete development of the website and finalize any remaining copy or design
edits if necessary. Small Army will provide a staging/development site for
review and upon approval, Small Army will implement to the live site.

 

	
  Total Fee:

  	
  $2,000

  
	
  Timing:

  	
  complete by July 25, 2008 (pending the OneBeacon Customer Portal
  project live date of July 16, 2008)

  

 

Fees outlined in this memo are based on strategies,
processes and schedules that are agreed to by both Small Army and OneBeacon,
including estimated timing provided in this document. Fee is based on project
completion no later than August 8, 2008. If the project extends beyond
this date, additional fees will be applied.

 

Small Army’s fees do not include out-of-pocket
expenses (i.e., Flash development, video conversions, printing, production,
photography, illustration, copies, phone and fax) or studio costs (production
management, photo re-touching and color balancing) associated with this scope
of work.

 

All other terms and conditions remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date:  

  	
   

  

 

 

OneBeacon and OneBeacon Professional Partners

PROJECT FEE MEMO

July 23, 2008 r3

 

This Statement of Work is part of and is hereby
incorporated into the Services Agreement dated March 29, 2007, between
Small Army, 20 Newbury Street, Boston, MA, 02118, and OneBeacon Insurance Group
LLC, One Beacon Lane, Canton, MA, 02021. This Statement of Work is for website
maintenance for OneBeacon Professional Partners, Inc. (“OBPP”), a
subsidiary of OneBeacon Insurance Group LLC.

 

Project:                OneBeaconPro.com Website Maintenance

 

Overview:

 

OneBeacon Professional Partners (OBPP) is affiliated
with the OneBeacon Insurance Group. Their operations promote quick, consistent
decision-making and superior service and is centralized in Avon, CT. Backed by
the financial strength of a leading company, they are focused on providing
specialty insurance products.

 

One way in which OneBeacon Professional Partners has
been able to effectively provide comprehensive plans and quality customer
service is through their website, onebeaconpro.com.

 

As OBPP’s new leadership reshapes their business
plan, they will need to update and introduce new products and services. These
updates consist of all copy edits (possibly posting PDFs) and creation of email
links, but do not require any redesign or IA at this time,

 

Maintenance would include up to 20 hours per month
for the next 3 months (August - October 2008). Should OBPP like to
begin projects in July (before the maintenance inception of August 1),
all work conducted in July will be applied to the August hours.
Maintenance rate will be discounted to $115/hour (from our standard blended
rate of $150/hour) since edits will only be for the aforementioned copy
updates.

 

	
  Fee:

  	
  $2,300/month for 3 months beginning August 1

  
	
   

  	
   

  
	
  Timing:

  	
  August - October 2008

  

 

To provide the most efficient and effective service,
Small Army will walk OBPP through our process such as use of our extranet and
how to request maintenance items through our online work requests.

 

The fees outlined in this proposal are based on resources associated
with the anticipated deliverables.

 

 

Fees outlined in this memo are based on strategies, processes and
schedules that are agreed to by both Small Army, OneBeacon and OneBeacon
Professional Partners. Small Army’s fees do not include out-of-pocket expenses
(i.e., Flash, printing, production, photography, illustration, copies, phone
end fax) or studio costs (production management, photo re-touching and color
balancing) associated with this scope of work. All other terms and conditions
remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date:  

  	
  7.28.08

  

 

 

ONEBEACON

PROJECT FEE MEMO

August 18, 2008

 

Project:                       OneBeacon Backend Billing
Modifications

 

Overview:

 

In the recent NJIC website redesign project, there
was a discovered requirement to store the member phone numbers in the database
as just numerals. Numerals were required because the billing system at Harbor
Payments requires the phone number in one specific format, which is different
than OneBeacon’s internal payment application. In order to fulfill this
requirement, the phone number field on the registration and update profile pages had
to be modified into a 3 field combination. Small
Army provided code that posted the phone number in the correct format to
billing based upon the user’s policy number. Work has been completed for NJIC,
but needs to be implemented into NJ Skylands, Adirondack and OneBeacon.com Customer Portal. The fee
includes implementation across all four websites, with NJIC already complete.

 

	
  Fees:

  	
  $3,750

  
	
   

  	
   

  
	
  Timing:

  	
  1-2 weeks

  

 

Fees outlined in this memo are based on strategies,
processes and schedules that are agreed to by both Small Army and OneBeacon,
including estimated timing provided in this document.

 

Small Army’s fees  do
not include out-of-pocket expenses (i.e., printing, production, photography,
illustration, copies, phone and fax) or studio costs (production management,
photo re-touching and color balancing) associated with this scope of work.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date:

  	
  6.22.08

  

 

 

OneBeacon

PROJECT FEE MEMO

October 3, 2008

 

This Statement of Work is part of and is hereby
incorporated into the Services Agreement dated March 29, 2007, between
Small Army, 20 Newbury Street, Boston, MA, 02116, and OneBeacon Insurance Group
LLC, One Beacon Lane, Canton, MA, 02021.

 

Project:               Implementation of Style Sheets on
OneBeacon Applications

 

Overview:

 

OneBeacon has developed
applications to deal with the registration, enrollment and payment of OneBeacon
services. Small Army will work directly on OneBeacon’s internal servers to
apply appropriate look and feet to these already functioning applications.

 

Our fee is based on the following assumptions:

 

	
   

  	
  1.

  	
  These 3 applications together encompass approximately 8 total
  individual pages.

  
	
   

  	
   

  	
   

  
	
   

  	
  2.

  	
  Testing/QA – Small Army will work together with
  OneBeacon to test (and adjust) the applications prior to launch to ensure
  that all pages display as intended on applicable browsers. Applicable
  browsers include IE 6, IE 7, Firefox 3, and the most current version of
  Safari.

  
	
   

  	
   

  
	
  Fee:

  	
  $8,250 for planning, design
  and implementation of the website

  

 

	
   

  	
  Design

  	
   

  	
  $

  	
  500

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
  Project Management

  	
   

  	
  $

  	
  1,250

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
  Development

  	
   

  	
  $

  	
  6,500

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
  Total

  	
   

  	
  $

  	
  8,250

  	
   

  	
   

  

 

Timing: 4 weeks for registration, enrollment and
payment HTML stylesheets (planned completion date by Oct. 27, 2008, with
testing to begin Oct. 21. and with project approval no later than Oct. 3).

 

 Fees outlined
in this memo are based on strategies, processes and schedules that are agreed
to by both Small Army and OneBeacon. Small Army’s fees do not include
out-of-pocket expenses (i.e., Flash, printing, production, photography,
illustration, copies, phone and fax) or studio costs (production management,
photo re-touching and color balancing) associated with this scope of 

 

 

work. All other terms and conditions remain
the same.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ David Bell

  	
   

  	
  Date:

  	
  10/6/08

  

 

 

OneBeacon

PROJECT FEE MEMO

October 3, 2008 r3

 

This Statement of Work is part of and is hereby
incorporated into the Services Agreement dated March 29, 2007, between
Small Army, 20 Newbury Street, Boston, MA, 02116, and OneBeacon Insurance Group
LLC, One Beacon Lane, Canton, MA, 02021.

 

Project:       OneBeacon
Services Update

 

Overview:

 

OneBeacon Services would like to promote their broad
array of services online. These services can be purchased as stand-alone
products (as opposed to ancillary products). Some of these services are
preexisting offerings whereas others are new services - neither of which have
ever been promoted online. As OneBeacon Services develops and grows their
business plan, they will need to introduce new services.

 

Small Army will work with OneBeacon and OneBeacon
Services to include these services within the onebeacon.com website, specifically the Specialty business
subsection. Small Army will provide information architecture, project
management, design, HTML development, and QA/testing based on the following
assumptions:

 

	
  1.

  	
  Project Management - Small  Army
  will provide project management from inception to completion, including
  navigation recommendations for approximately 6-7 new service pages. The
  navigation will align with the existing navigation structure of
  onebeacon.com.

  
	
   

  	
   

  
	
  2.

  	
  Design - Designs will be identical to the existing OneBeacon.com
  brand look & feel and will leverage the existing design templates.
  Design guidance and enhancements will be provided on the
  registration/enrollment/payment stylesheets to ensure brand consistency and
  integrity.

  
	
   

  	
   

  
	
  3.

  	
  Development - Small Army will develop the 6-7 new service
  pages on Onebeacon.com.

  
	
   

  	
   

  
	
  4.

  	
  Testing/QA - Small Army will work together with OneBeacon to test
  (and adjust) the site prior to launch to ensure that all pages display
  as intended on applicable browsers. Applicable browsers are IE 6, IE  7, Firefox 3, and most current version
  of Safari.

  
	
   

  	
   

  
	
  5.

  	
  SEO/SEM - Small Army will
  provide a separate fee memo for search engine optimization and search engine
  marketing for this website. Fees for such work are not included here.

  

 

 

	
  Fee:

  	
  $4,250 for planning,
  design and implementation of the website

  

 

	
   

  	
  Design

  	
   

  	
  $

  	
  1,500

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
  Project Management

  	
   

  	
  $

  	
  1,250

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
  Development

  	
   

  	
  $

  	
  1,500

  	
   

  	
   

  
	
   

  	
   

  	
   

  	
   

  	
   

  	
   

  
	
   

  	
  Total

  	
   

  	
  $

  	
  4,250

  	
   

  	
   

  

 

	
  Timing:

  	
  Frontend implementation of new onebeacon.com services page will
  begin directly following completion of the project to apply style sheets to
  the enrollment application. That project is expected to be complete by
  October 27th,
  this project will conclude one to two weeks after that date. Planning and
  design of the new public pages will begin upon project approval.

  
	
   

  	
   

  
	
   

  	
  Total timing of 5-6 weeks for full project completion

  

 

Fees outlined in this memo are based on strategies,
processes and schedules that are agreed to by both Small Army and OneBeacon.
Small Army’s fees do not include out-of-pocket expenses (i.e., Flash, printing,
production, photography, illustration, copies, phone and fax) or studio coats
(production management, photo re-touching and color balancing) associated with this scope of work. All other terms and  conditions remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ Donna Deleo

  	
   

  	
  Date:

  	
  Oct 9, 2008

  

 

 

ONEBEACON  and A.W.G Dewar

PROJECT FEE MEMO

Thursday, October 23, 2008

 

This Statement of Work is a part of and is hereby
incorporated into the Services Agreement dated March 29, 2007 between
Small Army, 20 Newbury Street, Boston, MA, 02116, and OneBeacon Insurance Group
LLC, One Beacon Lane, Canton, MA, 02021.

 

Project:                    A.W.G. Dewar Website
Maintenance

 

Overview:

 

With the successful migration of both the collegerefend.com
and tuitionrefundplan.com websites, Small Army can else offer monthly website
maintenance. Maintenance would include updates to existing copy/content,
removal or updates to external links, form updates or modifications, review of
current dropdown menus and functionality and any other general maintenance
items. Dewar would also like certain sections of the site to be “open” for them
to update on their own based on the existing framework.

 

Maintenance would include up to 15 hours per month
for the next 3 months (October -December 2008).

 

	
  Total Fee:

  	
  $2,100/month, October 1- December 31, 2008

  
	
   

  	
   

  
	
  Timing:

  	
  3 months beginning October 1, 2008

  

 

Monthly maintenance would be for the duration of October -
December 2008. Any projects above and beyond the planned 15 hour maximum
per month will be billed at an hourly rate of
$140.

 

Fees outlined in this memo are based on strategies,
processes and schedules that are agreed to by both Small Army and OneBeacon and
A.W.G Dewar, including estimated timing provided in this document.

 

Small Army’s fees do not include out-of-pocket
expenses (i.e., Flash development, video conversions, software purchases,
printing, production, photography, illustration, copies, phone and fax) or
studio costs (production management, photo re-touching and color balancing)
associated with this scope of work.

 

All other terms and
conditions of the Services Agreement remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date:

  	
  10.24.08

  

 

 

OneBeacon

PROJECT FEE MEMO

January 13, 2009

 

This Statement of Work is part of and is hereby
incorporated into the Services Agreement dated March 29, 2007, between Small Army, 20 Newbury
Street, Boston, MA, 02116, and OneBeacon Insurance Group LLC, One Beacon Lane,
Canton, MA, 02021.

 

Project.                         OneBeacon Server Transition

 

Overview:

 

OneBeacon is transitioning all public websites to a
new web server at Hosting.com. Small Army has been asked to provide technical
consultation throughout this transition. Deliverables include Small Army
documenting how the web properties are to be transitioned to the new server.

 

Fee:           $2,500
for Technical Consultation

 

Fees outlined in this memo are based on strategies,
processes and schedules that are agreed to by both Small Army and OneBeacon.
Small Army’s fees do not include out-of-pocket expenses (i.e., Flash, printing,
production, photography, illustration, copies, phone and fax) or studio costs
(production management, photo re-touching and color balancing) associated with
this scope of  work. All other
terms and conditions remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date:

  	
   

  

 

 

OneBeacon and A.W.G. Dewar

PROJECT FEE MEMO

Friday, February 20, 2009

 

This Statement of Work is part of and is hereby
incorporated into the Services Agreement dated March 29, 2007, between Small Army, 20 Newbury
Street, Boston, MA, 02116, and OneBeacon Insurance Group LLC, One Beacon Lane,
Canton, MA, 02021.

 

Project:                A.W.G. Dewar Website Maintenance

 

Overview:

 

With the successful migration of both the collegerefund.com
and tuitionrefundpian.com websites, Small Army can also offer monthly website
maintenance. Maintenance would include updates to existing copy/content,
removal or updates to external links, form updates or modifications, review of
current dropdown menus and functionality and any other general maintenance
items. Dewar would also like certain sections of the site to be “open” for them
to update on their own based on the existing framework.

 

Maintenance would include up to 15 hours pet month
for the next month (March 2009).

 

	
  Total Fee:

  	
  $2,100/month

  
	
   

  	
   

  
	
  Timing;

  	
  1 month beginning March 2009

  

 

Any projects above and beyond the planned 15 hour maximum per month
will be billed at an hourly rate of $140.

 

Small Army’s fees do not include out-of-pocket expenses (i.e., Flash
development, video conversions, software purchases, printing, production,
photography, illustration, copies, phone and fax) or studio costs (production
management, photo re-touching and color balancing) associated with this scope
of work.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ Helen Nover

  	
   

  	
  Date:

  	
  February 24, 2009

  

 

 

OneBeacon Newsroom

PROJECT FEE MEMO

May 14, 2009

 

This Statement of Work is part of and is hereby
incorporated into the Services Agreement dated March 29, 2007, between
Small Army, 20 Newbury Street, Boston, MA, 02116, and OneBeacon Insurance Group
LLC, One Beacon Lane, Canton, MA, 02021.

 

This Statement of Work Is for the information
architecture, design and development of an online newsroom for OneBeacon.com

 

Project:           OneBeacon.com
 Newsroom

 

Overview:

 

OneBeacon has the objective of creating a dynamic,
engaging virtual newsroom on OneBeacon.com which can serve as a robust resource
for journalists; highlighting key news stories and initiatives happening within
the company.

 

Small Army has worked with OneBeacon to audit the newsrooms of
competitors as well as leaders within other industries to assess the design
elements, special features and level of interactivity that currently exists.
This research provided best practices and inspirational ideas for the
development of OneBeacon.com’s newsroom.

 

Based on these reviews and discussions with the
client, Small Army will provide the information architecture, design and development
of an online newsroom incorporating the following elements:

 

·                  Clean, modern design

 

·                  Clear, easy-to-use
navigation

 

·                  Better use of imagery from
OneBeacon’s stock photo library

 

·                  Include media contacts,
management team bios and pictures, company fact sheet, organized press releases
and news stories, information on charitable efforts, calendar of events, link
to annual report

 

·                  Possible integration of
OneBeacon’s existing podcasts, video clips and RSS feed if available

 

·                  Include share functionality

 

·                  Recommendation for making
the news room more prominent in the navigation

 

 

Small Army will work with OneBeacon to provide
information architecture, project management, graphic design, and
programming/development for the newsroom:

 

	
  1.

  	
  Information Architecture - Small Army will provide wireframes for
  each page of the newsroom with recommendations on what content should be
  incorporated and how it should be structured on the page. Additionally, Small
  Army will make a recommendation on adding the newsroom to the main
  navigation. The IA process includes time spent auditing other sites and
  reviewing with the client.

  
	
   

  	
   

  
	
  2.

  	
  Design - Designs will be based on the existing OneBeacon.com brand
  look & feel but Small Army will make suggestions for design elements
  and use of imagery that can enhance the newsroom and maximize visual appeal.
  Small Army will provide a design direction for the newsroom landing
  page and all sublevel pages with up to 2 rounds of revisions, as
  well as one design direction for incorporating the newsroom in the main
  navigation which can then be implemented an all site pages.

  
	
   

  	
   

  
	
   

  	
  One Beacon will supply all content, which Small Army will review and
  make minor editing suggestions as necessary.

  
	
   

  	
   

  
	
  3.

  	
  Development - Small Army will develop all newsroom pages and
  incorporate into the One Beacon.com site, inclusive of Quality Assurance
  testing to ensure that pages display as intended in all browsers and
  that all functionality is in working order.

  
	
   

  	
   

  
	
  Fee:

  	
  $10,500 for planning, design and development of
  the website as outlined in this memo. Small Army will apply OneBeacon’s
  credit of $3,750 to this job following approval, so remaining billable
  balance will be $6,750.

  

 

Timing:

·                  2- 4  weeks for information architecture,
including all reviews and approvals

·                  2- 4 weeks for Design,
including all reviews and approvals

·                  2-3 weeks for Development,
including all reviews and approvals

 

Total timing of 6-11 weeks for the project.

 

Upon approval of this fee memo, Small Army will
develop a formal schedule for OneBeacon approval.

 

Fees outlined in this memo are based on strategies, processes and
schedules that are agreed to by both Small Army and OneBeacon. Small Army’s
fees do not include out-of-pocket expenses (i.e., Flash programming, printing,
production, photography, illustration, copies, phone and fax) or studio costs
(production management, photo retouching and color balancing) associated with
this scope of work. All other terms and conditions remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date:

  	
  5.28.09

  

 

 

OneBeacon and OneBeacon Professional Partners

PROJECT FEE MEMO

March 17, 2009

 

This Statement of Work is part of and is hereby
incorporated into the Services Agreement dated March 29, 2007, between
Small Army, 20 Newbury Street, Boston, MA, 02/16, and OneBeacon Insurance Group
LLC, One Beacon Lane, Canton, MA, 02021. This Statement of Work is for website
maintenance for OneBeacon Professional Partners, Inc. (“OBPP”), a
subsidiary of OneBeacon Insurance Group LLC.

 

Project:                                                        OneBeaconPro.com
and FirstMediaInc.com

Website Maintenance Q2, 2009 (April-June)

 

Overview:

 

OneBeacon Professional Partners (OBPP) is affiliated
with the OneBeacon Insurance Group. Their operations promote quick, consistent
decision-making and superior service and is centralized in Avon, CT. Backed by
the financial strength of a leading company, they are focused on providing
specialty insurance products.

 

One way in which OneBeacon Professional Partners has
been able to effectively provide comprehensive plans and quality customer
service is through their website, onebeaconpro.com.

 

As OBPP’s new leadership reshapes their business
plan, they will need to update and introduce new products and services. These
updates consist of all copy edits (possibly posting PDFs) and creation of email
links, but do not require any redesign, IA, or complex development at this
time.

 

Maintenance would include up to 20 hours per month for OBPP and 10
hours for FirstMediaInc.com (total 30 hours for both sites combined) for Q2,
2009. Maintenance rate will be discounted to $115/hour (from our standard blended
rate of $160/hour) since edits will only be for the aforementioned copy
updates.

 

	
  Fee:

  	
  $3,450/month for 3 months beginning April 1, 2009

  
	
   

  	
   

  
	
   

  	
  Total Q2 Fee: $10,350

  
	
   

  	
   

  
	
  Timing:

  	
  Q2. 2009 (April 1, 2009 - June 30, 2009)

  

 

The fees outlined in this proposal are based on resources associated
with the anticipated deliverables.

 

 

Fees outlined in this memo are based on strategies,
processes and schedules that are agreed to by both Small Army, OneBeacon and
OneBeacon Professional Partners. Small Army’s fees do not include out-of-pocket
expenses (i.e., Flash, printing, production, photography, illustration, copies,
phone and fax) or studio costs (production management, photo re-touching and
color balancing) associated with this scope of work. All other terms and
conditions remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ Chris Sparmer

  	
   

  	
  Date:

  	
  3/16/09

  

 

 

OneBeacon

PROJECT FEE MEMO

Updated June 8, 2009

 

This Statement of Work is part of and is hereby
incorporated into the Services Agreement dated March 29, 2007, between
Small Army, 20 Newbury Street, Boston, MA, 02116, and OneBeacon Insurance Group
LLC, One Beacon Lane, Canton, MA, 02021.

 

Project:                   NJSI and Adirondack
Testimonial Template

 

Overview:

 

Small Army to design two templates for customer testimonials that will
be used when adding testimonials to the New Jersey Skylands (http://www.njsi.com)
and the Adirondack (http://www.aie-ny.com) websites. One template will reflect
the look and feel of the NJSI brand; the other will reflect the look and feel
of the Adirondack brand. Depending on a final decision in direction, Small Army
will also make design recommendations for an approach to testimonials on the
homepage and on a separate testimonial page.

 

Upon final approval of designs, Small Army will develop,
test and implement new pages for both sites. The client will be able to
add or edit testimonials by using the Content Management System.

 

Costs include two rounds of revisions and final approval of updates in
staging.

 

	
  Fee:

  	
  $3,000

  
	
   

  	
   

  
	
  Timing:

  	
  4-5 weeks

  

 

Fees outlined in this memo are based on strategies,
processes and schedules that are agreed to by both Small Army and OneBeacon,
including estimated timing provided in this document. Additional rounds of
revisions or delays in timing will increase the cost.

 

Small Army’s fees do not include out-of-pocket
expenses (i.e., printing, production, photography, illustration, copies, phone
and fax) or studio costs (production management, photo re-touching and color
balancing) associated with this scope of work.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/Donna Deleo

  	
   

  	
  Date:

  	
  June 8, 2009

  

 

 

OneBeacon Header Redesign

PROJECT FEE MEMO

September 16, 2009

 

This Statement of Work is part of and is hereby incorporated into the
Services Agreement dated March 29, 2007,
between Small Army, 20 Newbury Street, Boston, MA, 02116, and OneBeacon
Insurance Group LLC, One Beacon Lane, Canton, MA, 02021.

 

This Statement of Work is for the re-design and development of the
header section of the OneBeacon.com website.

 

Project:                                                        OneBeacon.com
Header Re-design and Development

 

Overview:

 

OneBeacon has the objective of re-designing
the header of the OneBeacon.com website to achieve the following objectives:

 

·                  Move the logo to the upper
left hand corner for all pages

 

·                  For the homepage, re-design
the photo and navigation bar to make better use of space

 

·                  Ultimately, create a better
sense of space in the header and provide room for possible integration of search
functionality at a later time

 

Small Army will  undertake
the following tasks:

 

Design

 

·                  Create a list of recommended
changes (Word format) for OneBeacon approval

 

·                  Based on OneBeacon’s
approval of itemized list, Small Army will create one design approach and show
how it will be applied to the homepage and one sample sub-page. OneBeacon
will be given one round of review and feedback before final approval of the
design approach.

 

Development

 

Upon final approval of the design, Small Army will integrate the new
header into all HTML templates within the Content Management System. Small Army
plans to parallel path this development alongside finalizing the Virtual
Newsroom development to maximize efficiencies.

 

 

	
  Agency Fee:

  	
  $1,800 inclusive of design, development and project
  management

  
	
   

  	
   

  
	
  Timing:

  	
  1-2 weeks

  

 

Fees outlined in this memo are based on strategies, processes and
schedules that are agreed to by both Small Army and OneBeacon. Small Army’s
fees do not include out-of-pocket expenses (i.e., Flash programming, printing,
production, photography, illustration, copies, phone and fax) or studio costs
(production management, photo retouching and color balancing) associated with
this scope of work. All other terms and conditions remain the same.

 

PROJECT APPROVAL

 

	
  Client Approval:

  	
  /s/ Carmen L. Duarte

  	
   

  	
  Date:

  	
  9.18.09

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