Document:

exv10w9

 

Exhibit 10.9

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DIRECTORY SERVICES AGREEMENT

          THIS DIRECTORY SERVICES AGREEMENT (the “Agreement”), is dated and effective as of April 27
, 2007 (the “Effective Date”) between YELLOW BOOK USA, INC., a Delaware corporation (“Yellow
Book”), and INTELIUS SALES COMPANY, LLC, a Nevada limited liability company (“Intelius”). Yellow
Book and Intelius may be referred to individually as a “Party” and collectively as the “Parties.”

          WHEREAS, Yellow Book owns and operates a website currently located at
http://www.yellowbook.com (the “Yellow Book Website”) which contains, among other things, a
web-based electronic yellow pages directory (collectively, the “Yellow Book Online Directory”) with
listings for various merchants in the fifty (50) United States and the District of Columbia (the
“Territory”).

          WHEREAS, Intelius owns and operates websites including, but not limited to, www.intelius.com
and www.addresses.com (collectively, the “Intelius Websites”) which contain, among other things,
web-based electronic yellow pages directories (collectively, the “Intelius Yellowpages”) with
listings for various merchants in the Territory.

          WHEREAS, Intelius and its Affiliates also have a network of third party affiliated websites
through which Intelius displays and distributes the Intelius Yellowpages content and services
subject to arrangements with the third parties that own or operate such websites (the “Intelius
Network”).

          WHEREAS, subject to the terms and conditions of this Agreement, the Parties desire to have
Yellow Book deliver to Intelius certain content in the Yellow Book Online Directory and to have
Intelius display and distribute the same as part of the Intelius Yellowpages on the Intelius
Websites and through certain web sites of the Intelius Network, all pursuant to the terms of this
Agreement.

          NOW, THEREFORE, for and in consideration of the mutual covenants and agreements contained
herein, and for other good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the Parties agree as follows:

	1.	 	Definitions.

The following terms, whenever used in this Agreement, have the meanings set forth below:

“Affiliate” means any Person, directly or indirectly, controlling, controlled by, or under
common control with the Party; and “control” means the direct or indirect possession of the
power to direct or cause the direction of the management and policies of another Person,
whether through the ownership of voting securities, by contract or otherwise.

“Category” means the subject matter query categories or equivalent codes set forth in the
Requirements Document, and any additions, changes or deletions thereto that are approved by
each of the Parties in writing.

“Co-Branded Detailed Listing Page” means a web page, directly linked from a Yellow Book
Featured Listing appearing on a Co-Branded Query Results Page, that contains the Basic
Listing Information and associated Yellow Book Enhanced Data for such Yellow Book Featured
Listing, if any. Links to the Co-Branded Detailed Listing Pages may take the form of a
business name link, a text link (such as the phrase “More Info”) and/or other mutually
agreeable link(s) included

			
	 	 	 
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as part of the Yellow Book Featured Listing. All such pages will be co-branded with
the Yellow Book Marks and Intelius Marks in accordance with this Agreement.

“Co-Branded Pages” means Co-Branded Query Results Pages and Co-Branded Detailed
Listing Pages.

“Co-Branded Query Results Page” means each query results page of the Intelius Yellowpages,
displayed in response to a Query, that contains the Yellow Book Marks and one or more
Listings.

“Confidential Information” shall have the meaning set forth in Section 13(a).

“Framed Implementation Date” shall have the meaning set forth in Section 2(a)(i).

“Framed Website” shall have the meaning set forth in Section 2(a)(i).

“Intelius Network” shall have the meaning set forth in the introductory recitals to this
Agreement.

“Intelius Content” means any data or information that resides on servers owned and operated
by Intelius, other than the Yellow Book Content.

“Intelius Covered Claims” shall have the meaning set forth in Section 11(a).

“Intelius Covered Websites” means the Intelius Websites, those third party affiliated
websites that are part of the Intelius Network listed on Exhibit 1 and such other third
party affiliated websites and portions of websites that Intelius may, from time to time,
with the written consent of Yellow Book, add to the Intelius Network and which provide the
Intelius Yellowpages that incorporate Yellow Book Content.Exhibit 2 sets forth a list of
Intelius Covered Websites incorporating Yellow Book content as of April 1st
2007.

“Intelius Featured Listings” means a Listing of a business located in the Territory that is
displayed in the advertiser sections of the Intelius Yellowpages or on the Intelius Covered
Web sites (i.e., not a free or basic Listing). Intelius Featured Listings do not include
Yellow Book Featured Listings.

“Intelius Indemnitees” shall have the meaning set forth in Section 11(a).

“Intelius Listing” means all Listings on the Intelius Yellowpages that are not Yellow Book
Listings.

“Intelius Marks” means Intelius’ trademarks, service marks and logos provided to Yellow
Book for use hereunder.

“Intelius Websites” shall have the meaning set forth in the introductory recitals to this
Agreement.

“Intelius Yellowpages” shall have the meaning set forth in the introductory recitals to
this Agreement.

“Listings” means any yellow page listing information or associated advertising for
businesses located in the Territory and includes both Intelius Listings and Yellow Book
Listings.

			
	 	 	 
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“Losses” shall have the meaning set forth in Section 11(a).

“Name-Based Query” means a Query initiated by (i) typing a business name in a search field
of the query form, or (ii) any other means that causes the user to be linked to a query
results page which displays Listings with business names that match the user’s query within
Yellowbook.com search rules.

“Non-Covered Intelius Websites” means any websites within the Intelius Network that are not
Intelius Covered Websites.

“Person” means any natural person, corporation, partnership, limited liability company or
other legal entity.

“Proximity-Based Query” means a Query initiated by (i) clicking on a “Search By Distance”
or similar link, (ii) checking an “Include Surrounding Areas” or similar checkbox in a
query form, (iii) clicking on a “What’s Nearby” or similar link, or (iv) any other means
that causes the user to be linked to a query results page on which Listings are organized
based on their distance from the address specified by the user.

“Query” means a user’s unique query during a single user session on a web site where the
Intelius Yellowpages are accessed by the user entering a yellow pages query through a
yellow pages search box or by the nature of the search or by the nature of the link that
the user submits or clicks upon that the user expects to receive and would reasonably
assume that he or she will be provided with geographically-relevant business information
consistent with a yellow pages search result, as further defined in the Requirements
Document. [ * * * ]. Queries will comply with the traffic measurement standards set by
the IFABC www standards group and shall not include any queries from Non-Covered Intelius
Websites or any queries which result from “robots,” “spiders,” “web crawlers” or other
automated processes, devices, programs, algorithms or methodologies. Yellow Book reserves
the right to audit such traffic periodically to ensure it comports with the agreed
standards.

“Requirements Document” means the requirements documents for the Framed Implementation
to be mutually agreed upon by the Parties and attached hereto as Attachment A as may be
amended from time to time upon mutual agreement of the Parties.

“Term” shall have the meaning set forth in Section 8(a).

“Territory” shall have the meaning set forth in the introductory recitals to this
Agreement.

“Unique Visitors” shall have the meaning set forth in Section 7(c).

“Unique Visitor Ratio” shall have the meaning set forth in Section 7(c).

			
	 	 	 
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“Yellow Book Basic Listing” means a Yellow Book Listing that only contains the Yellow
Book Basic Listing Information.

“Yellow Book Basic Listing Information” means the basic listing information of a business
that is included in the Yellow Book Online Directory, including the business name, street
address, city, state, zip code, primary telephone number and Category; provided, however,
that certain Yellow Book Listings may not contain all such information.

“Yellow Book Content” means the Yellow Book Marks, Yellow Book Basic Listing Information,
Yellow Book Enhanced Data and the Yellow Book Featured Listings and embedded metadata and
comments.

“Yellow Book Covered Claims” shall have the meaning set forth in Section 11(b).

“Yellow Book Online Directory” shall have the meaning set forth in the introductory
recitals to this Agreement.

“Yellow Book Enhanced Data” means the advertising and detailed information about a business
that is in addition to the Yellow Book Basic Listing Information and is included in the
Yellow Book Online Directory and transmitted to Intelius hereunder.

“Yellow Book Featured Listing” means a Yellow Book Listing of a business located in the
Territory that contains both Yellow Book Basic Listing Information and Yellow Book Enhanced
Data for which Yellow Book is either compensated by the merchant or advertiser or Yellow
Book otherwise has a business relationship with such merchant or advertiser that provides
for such advertisement and which is displayed in the advertiser sections of the Yellow Book
Online Directory (i.e., not a free or basic Yellow Book Listing).

“Yellow Book Indemnitees” shall have the meaning set forth in Section 11(b).

“Yellow Book Listing” means the Yellow Book Basic Listings and Yellow Book Featured
Listings that are displayed on the Intelius Yellowpages.

“Yellow Book Market” means the city/state and/or zip code geographic markets that Yellow
Book uses with respect to the businesses in the Yellow Book Online Directory.

“Yellow Book Marks” means the Yellow Book trademarks, service marks and logos provided to
Intelius for use hereunder.

“Yellow Book Website” shall have the meaning set forth in the introductory recitals to this
Agreement.

	2.	 	Implementation and Provisioning of Yellow Book Content.

a. Launching of Yellow Book Content

(i) Framed Implementation. The Parties have worked together in good faith and have
mutually designed and developed a framed version of the Yellow Book Online
Directory which incorporates the Intelius Marks for display and distribution on the
Intelius Websites selected by Intelius and the Intelius Covered Websites in
accordance with the terms and conditions of this Agreement (the “Framed Website”).
The initial

			
	 	 	 
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Framed Website will be for the addresses.com website; other Framed Websites
will be developed as agreed to from time to time by the parties. Subject to the
foregoing, Yellow Book is responsible for providing the server(s) and related
software necessary to host, operate, manage, maintain, support, update and make the
Framed Website publicly available through the Intelius Yellowpages on the Intelius
Websites selected by Intelius and the Intelius Covered Websites. The Framed
Website will have an Intelius-branded header and side bars at the top and along the
sides of the page. The design and layout of the Framed Website Co-Branded Query
Results Pages and Co-Branded Detailed Listing Pages shall be substantially similar
to the screenshots reproduced on Attachment B and Attachment C, respectively.

(ii) Yellow Book may restrict or exclude any traffic or requests from Intelius
which (i) present any technical problems or difficulties caused by such traffic
(e.g., malformed search requests, excessive retries), (ii) violate any law, rule or
regulation, or (iii) in the reasonable opinion of Yellow Book, violate Yellow
Book’s applicable content policy or otherwise adversely affect Yellow Book’s public
image, reputation or goodwill. Unless Yellow Book determines, in its commercially
reasonable discretion, that it needs to make such change or modification
immediately, Yellow Book will provide Intelius with advance notice of any such
change or modification.

b. Traffic Volume. Intelius must provide a minimum of 1 million Queries per month within 2
months of the first web property accepting Yellow Book data. Yellow Book will accept a
maximum of 7 million Queries per month. Within such minimum and maximum amounts, Yellow
Book shall have the right to specify the maximum number of Queries it will accept each
month, such specification to be made by Yellow Book to Intelius no later than the 28th day
of the preceding month. Yellow Book may at its discretion give Intelius permission to
deliver Queries in excess of the 7 million per month maximum. Such permissions must be
delivered in writing (e-mail is acceptable) to be valid.

Intelius will ensure that the daily traffic delivered to Yellow Book does not exceed the
volumes listed in the following table.

Daily
Queries Allowed

	 	 	 	 	 	 	 	 	 
	Day	 	Minimum	 	 	Maximum Daily	 
	 	 	Daily Volume of	 	 	Volume of	 
	 	 	Queries*	 	 	Queries*	 
	Monday-Friday
	 	 	10,000	 	 	 	500,000	 
	Saturday-Sunday
	 	 	10,000	 	 	 	500,000	 

Intelius will ensure that the daily traffic delivered to Yellow Book does not exceed 83,333
in any consecutive 60 minute period.

c. Provision of Yellow Book Content. Throughout the Term, Yellow Book will, at its sole
cost and expense, be responsible for providing the Yellow Book Content to Intelius and
users of

			
	 	 	 
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the Intelius Yellowpages on the Intelius Covered Websites with the same Yellow Book
Featured Listings as are provided through the Yellow Book Online Directory on the Yellow
Book Website and in a substantially similar manner relative to geographic scoping,
categories and prioritization, subject to and in accordance with the terms and conditions
of this Agreement. Yellow Book shall update the Yellow Book Content as necessary during
the Term on the Framed Website to make the Yellow Book Content displayed through the
Intelius Yellowpages current with the similar content displayed through the Yellow Book
Online Directory on the Yellow Book Website. In addition, the Parties acknowledge that
Yellow Book continually enhances and modifies the Yellowbook Website and that Yellow Book
may deploy new versions of software that Yellow Book uses to operate the Yellow Book
Website prior to integration of such new software with the Intelius Covered Websites;
provided that Yellow Book will work with Intelius to integrate any such new software (other
than to the extent it includes new features and functionality which is subject to the
Parties mutual agreement as stated above) on a commercially reasonable basis. In the event
that the parties cannot agree on the specifications of any new software release, Yellow
Book reserves the right to release such new software for all non-Intelius traffic.

d. Changes to the Yellow Book Content; Technical Problems; Compliance with Law and Policy.
Intelius may change or modify as necessary or exclude from the Intelius Yellowpages any
Yellow Book Content which (i) present any technical problems or difficulties caused by such
content (e.g. interfering with a user’s ability to access a particular link), (ii) violates
any law, rule or regulation, or (iii) in the reasonable opinion of Intelius, violate
Intelius’ applicable content policy or otherwise adversely affect Intelius’ public image,
reputation, or goodwill. Unless Intelius determines, in its commercially reasonable
discretion, that it needs to make such change or modification immediately, Intelius will
provide Yellow Book with advance notice of any such change or modification made hereunder.
In the event Intelius receives a request from a Yellow Book merchant to add, delete, edit
or modify any Yellow Book Listing relating to such merchant, Intelius shall direct the
merchant to contact Yellow Book (at the customer service telephone number provided by
Yellow Book) to make such addition, deletion, edit or modification.

e. Traffic Attribution. Each party shall sign all comScore Media Metrix and
Nielsen/NetRatings documents as necessary or appropriate to effect the assignment and
attribution of the Unique Visitors hereunder to Yellow Book as measured and reported by
each of comScore Media Metrix and Nielson/NetRatings.

f. Intelius Websites and Intelius Covered Websites. Intelius shall have discretion over
which Intelius Websites and Intelius Covered Websites to migrate to the Framed
Implementation hereunder; provided that, for each website migrated to the Framed
Implementation such website shall not terminate or otherwise cease its use of the Framed
Implementation for a period of at least sixty (60) days following its migration to the
Framed Implementation. No web property controlled by Intelius will display Yellow Book
search results unless prior authorization is given by Yellow Book. Yellow Book shall
provide a substantive response to an Intelius request to add an Intelius Website to the
Framed Implementation within 10 business days after receiving Intelius’ request. Yellow
Book shall not deny such a request without a legitimate business reason. If Yellow Book
does not respond within 10 business days after receiving such an Intelius request, Intelius
shall be authorized to migrate the Intelius Website covered by its request to the Framed
Implementation. The 10 business day time period above is applicable only if Yellow Book is
not obligated to perform any technical work to add the Intelius Website. Otherwise the
time period will be 30 calendar

			
	 	 	 
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days. No web property of Intelius will use a Framed Website developed for another website
unless approved by Yellow Book and only if Yellow Book can identify the source of all
traffic sent to Yellow Book through a Framed Website.

	3.	 	Co-Branded Pages.

All the Co-Branded Pages shall display both the Yellow Book Marks and the Intelius Marks
substantially similar to the screenshots reproduced on Attachment B and Attachment C all in the
manner as contemplated hereby. Each Intelius Website that becomes an Intelius Covered Website
(i.e. to which Intelius provides the Intelius Yellowpages that incorporate Yellow Book Content
hereunder) shall include, on the bottom of the main query page for a yellow pages search, Yellow
Book attribution that is secondary to the Intelius logo attribution that is currently at the bottom
of those pages (i.e. the Yellow Book attribution will be either on the same level or immediately
below and either in the same size as or slightly smaller than the Intelius attribution).
Furthermore, each Co-Branded Query Results Page and CoBranded Detailed Listings Page shall contain
the following proprietary notice: “Business information provided by Yellow Book USA, Inc. © [Year
Date]. All rights reserved.” From time to time during the Term, Yellow Book may provide Intelius
with a new or updated Yellow Book Mark to replace the existing Yellow Book Mark on the Co-Branded
Query Results Pages, subject to the constraints as defined in this Agreement. Intelius shall not
make any material changes to the Co-Branded Pages with respect to the placement, prominence and
location of any Yellow Book Marks or proprietary notices without Yellow Book’s prior written
consent, which consent will not be unreasonably withheld.

	4.	 	Coordination of Search Functionality Changes.

If Yellow Book changes its site specifications regarding search functionality, it will discuss such
changes with Intelius and Intelius will use its reasonable best efforts to change its site
accordingly.

	5.	 	Customer Service.

a. Yellow Book Merchants. As between Yellow Book and Intelius, Yellow Book shall be
responsible for providing customer service to the Yellow Book merchants with respect to
their Yellow Book Listings. In addition, Yellow Book will provide service and support
specifically with respect to the Yellow Book Listings to users of the Co-Branded Pages
requesting the same to the extent Intelius refers such users to Yellow Book and Intelius
shall refer such users to Yellow Book.

b. Intelius Users. As between Yellow Book and Intelius, Intelius shall be responsible for
providing customer service to the users of the Co-Branded Pages; provided, however, to the
extent that such users require service or support specifically with respect to the Yellow
Book Featured Listings displayed on the Co-Branded Pages, Intelius shall refer them to
Yellow Book.

c. Yellow Book Customer Service. Yellow Book shall provide any and all customer service
hereunder to the Yellow Book merchants and users referred to Yellow Book under Section 5(a)
above in accordance with, to the same extent and in the same manner as provided for Yellow
Book merchants and users of the Yellow Book Online Directory on the Yellow Book Website.

			
	 	 	 
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	6.	 	Reporting.

Each Party will provide the other with reports that contain such information and in such format and
frequency as set forth in the Requirements Document with respect to the relevant periods set forth
therein. Each Party will limit its use of the information contained in the reports solely for the
purposes set forth in the Requirements Document and to fulfill its obligations under this
Agreement. Yellow Book shall provide to Intelius all data and information necessary for Intelius
to submit to Yellow Book the invoice contemplated by Section 7(b) below by the 10th of the month
following the end of the month for which the invoice is due. If the 10th falls on a weekend or
legal holiday, the due date shall be the first following business day.

	7.	 	Payment Terms

a. Fees. Yellow Book will pay to Intelius, subject to the below monthly maximum, a
distribution fee in the amount of [ * * * ]. All payments shall be subject to quarterly
adjustment payments [ * * * ] as set forth in Section 7(c) below.

b. Invoice. Yellow Book will provide Intelius with such reports and information as
necessary and as requested by Intelius on a monthly basis in order to measure and track
usage of the Framed Website and Queries made thereon and to prepare invoices for the
amounts due Intelius hereunder and within thirty days after the end of each calendar month
within such period Intelius will submit to Yellow Book a written invoice for the fees due
and payable for such month. All invoices are due and payable within thirty (30) days after
Yellow Book’s receipt thereof. If Yellow Book disputes any invoiced amount hereunder, the
Parties will work together in good faith to resolve any such payment dispute within ninety
(90) days of such invoice (and thereafter as provided in Section 7(d)) during which time
any such amounts Yellow Book disputes in good faith shall not be due and payable provided
Yellow Book pays all undisputed amounts when due. Measurements and amounts due for partial
months during the term shall be pro-rated for such partial month.

c. Quarterly Adjustment Amounts. Within forty-five (45) days after the end of (i) each calendar
month during the Term subsequent to and (ii) the expiration or earlier termination date of this
Agreement if not at the end of a calendar month (each, an “Adjustment Period”), Intelius shall
review the amounts invoiced under Section 7(b) above for each Adjustment Period in relation to the
average Unique Visitor Ratio for such period and pay to Yellow Book a refund of excess fees paid by
Yellow Book, if any, for such Adjustment Period. All such invoices or payments will be made and
paid, and disputes resolved, in accordance with the payment and resolution provisions for invoices
under Section 7(b) above. For the purposes of this Agreement, the terms “Unique Visitors” and
“Total Unique Visitors” shall be as defined by comScore Media Metrix as of the Effective Date. The
“Unique Visitor Ratio” shall be the ratio of the total monthly number of paid Queries (as reflected
in the Parties’ billing records) to the Total Unique Visitors for the same month as measured by
comScore Media Metrix using their current methods as of the Effective Date of this Agreement;
provided that, in the event comScore Media Metrix changes its methods of measuring such ratio, the
ratio shall continue to be measured according to the same or substantially similar method. [ * * *
].

			
	 	 	 
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d Audit. Each Party shall maintain for a period of at least three years, and the other
shall have the right to inspect and audit at its sole cost and expense, subject to the
terms set forth below, the other Party’s books and records required to verify compliance
with the material terms of this Agreement and the amounts due under this Agreement;
provided, however, that any such audit may only be conducted (i) no less than thirty (30)
days after written notice requesting the audit, during which time the Parties will meet and
discuss the basis for the audit, (ii) during normal business hours, (iii) in a manner that
will not interfere with the Party’s normal business operations, (iv) the Party will be
provided with copies of all written reports and any other materials generated as part of
such audit (“Audit Materials”) and all such Audit Materials shall be considered the Party’s
Confidential Information as that term is defined in this Agreement, and (v) within one (1)
year of the expiration or earlier termination of the term of this Agreement. If a
discrepancy is discovered during the audit which results in any over- or under-payment
being made hereunder, the appropriate Party shall promptly pay the other Party the amount
of such difference and if the amount of such discrepancy is greater than five percent (5%)
and is owed by the Party being audited, then the audited Party shall pay the other Party
its reasonable costs and expenses of the inspection and audit. Notwithstanding the above,
each Party acknowledges and agrees that any obligation on the audited Party’s part to
provide the auditing Party with access to any web logs for use in the performance of any
such audit will be deemed to have been fulfilled upon the audited Party’s provision of
access to a statistically reasonable sampling of daily web logs for the particular audit
period at issue, which sample shall in any event include not less than thirty (30) days’
worth of such records unless otherwise agreed in writing by the Parties. Furthermore, if
either Party conducts an audit under this Section using a regionally recognized independent
auditing firm, the Party’s auditors shall have access to either the other Party’s
independent auditors or those parts of the final report of the other Party’s independent
auditors regarding the other Party’s books and records required to verify compliance with
the material terms of this Agreement and the amounts due under this Agreement, provided
that any such independent auditors execute a mutually agreeable confidentiality and
non-disclosure agreement regarding such access and materials. Any information conveyed
during such an audit shall be considered and treated as the Party’s Confidential
Information as that is term is defined in this Agreement.

e. Late Payment. If either Party fails to pay any amounts due under this Agreement when
due, then such amount shall thereafter bear interest at the rate of 1.0% per month or the
maximum amount permitted by applicable law, whichever is less. The Party from whom such
amount is collected shall pay all costs of collection, including, without limitation, all
court or arbitration costs and reasonable attorneys’ fees.

f. Query Measurement Testing. The Parties will coordinate to mutually track and measure
the number of Queries submitted on the Framed Website for a period of up to one week (the
“Query Test Period”) and compare measurement and tracking information to confirm that

			
	 	 	 
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the Parties are each tracking Queries appropriately. In the event of a dispute as to the
number of Queries during such Query Test Period, the Parties agree to work together in good
faith to resolve the dispute so that each Party is measuring and tracking Queries in the
same manner.

	8.	 	Term and Termination.

a. Term. The Term of this Agreement (the “Initial Term”) shall commence on the Effective
Date hereof and shall expire on [ * * * ], unless earlier terminated or extended in
accordance with the terms of this Agreement. The Parties may extend the Term for [ * * * ]
upon written mutual agreement prior to expiration or termination of the Term (“Renewal
Term”). The Initial Term and the Renewal Term shall collectively be referred to herein as
the “Term.”

b. Termination.

     (i) Either Party may terminate this Agreement by written notice to the other Party
upon the occurrence of any of the following events: (a) the other Party commits a material
breach of this Agreement and such breach remains uncured for thirty (30) days following
notice of breach by the terminating Party as provided herein; provided, however, if the
nature of the breach is not curable using best efforts within thirty (30) days from notice
of breach, then the cure period for such breach shall be extended to the extent necessary
for the Party to cure the breach using its best efforts up to a maximum cure period of
ninety (90) days from notice of breach; or (b) a petition for relief under any bankruptcy
legislation is filed by or against the other Party or the other Party makes an assignment
for the benefit of creditors or a receiver is appointed for all or substantially all of the
other Party’s assets.

     (ii) In the event comScore Media Metrix fails to attribute any of the Unique Visitors
on the Covered Intelius Sites on which the Yellow Book Content is displayed under the
Framed Implementation to Yellow Book, other than due to (a) a request of Yellow Book to
otherwise attribute such traffic, (b) a failure by Yellow Book to sign any required
documentation or implement any required technical means solely within the control of Yellow
Book necessary for comScore Media Metrix to properly attribute such traffic or (c) other
breach by Yellow Book of any term or condition of this Agreement, then within ten (10) days
following notice to Intelius from Yellow Book of such failure of attribution, the parties
will meet to determine the cause of the failure and work together in good faith to correct
any such failure. Further, at any time during the Term if comScore Media Metrix fails to
attribute at least ninety percent (90%) of such Unique Visitors to Yellow Book, other than
due to one of the causes under (a), (b) or (c) above, then within ten (10) days following
notice to Intelius from Yellow Book of such failure of attribution, the Parties will meet
to determine the cause of the failure and work together in good faith to correct any such
failure; and if comScore Media Metrix does not make any changes to increase its attribution
of such traffic to Yellow Book above ninety percent (90%) of such Unique Visitors within
thirty (30) days notice from the Parties and the Parties are unable to mutually agree upon
appropriate adjustments to take such failure of attribution into consideration, then either
Party shall have the right to terminate this Agreement upon thirty (30) days prior written
notice to the other Party.

     (iii) In the event during the Term Intelius either (a) merges with, acquires or is
acquired by a company that engages in direct to local merchant advertising sales for
advertisements on the Intelius Yellowpages in material competition with Yellow Book; or (b)
determines that it will engage in direct to local merchant advertising sales for
advertisements on the Intelius Yellowpages in material competition with Yellow Book;
Intelius will provide Yellow

			
	 	 	 
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Book of written notice of (x) such merger or acquisition, upon the completion of the
transaction, and (y) such determination, at least ninety (90) days prior to engaging in any
such direct to local merchant advertising sales for advertisements on the Intelius
Yellowpages. In such event, Yellow Book will have the right to terminate this Agreement
upon ninety (90) days written notice to Intelius.

     (iv) Yellow Book will not solicit or otherwise enter into an agreement for the
provision of yellow book search results or advertisers through the Yellow Book Online
Directory or otherwise with any Intelius Covered Website for the period of time the lesser
of (a) sixty (60) days after any such Intelius Covered Website is no longer an Intelius
Covered Website if the Intelius Covered Website was only an Intelius Covered Website for a
period of sixty (60) days or less during the Term, or (b) ninety (90) days after any such
Intelius Covered Website is no longer an Intelius Covered Website during the Tenn.

c. Survival. The provisions contained in Sections 1, 7, 8, 9(b)(ii), 9(c), 10, 11, 12, 13,
14 and 15 of this Agreement shall survive the expiration or termination of this Agreement
for any reason.

d. Obligations after Expiration or Termination. Upon the expiration or termination of this
Agreement for any reason, each Party will (i) cease any and all use of the other Party’s
Marks, (ii) Yellow Book will cease providing and Intelius will cease any and all use of and
shall no longer have any right, title or interest in or to any such Yellow Book Content
and, as between the Parties, Yellow Book shall have sole right, title and interest therein
and thereto and shall not be restricted from using any such Yellow Book Content for any and
all purposes, and (iii) return to the other Party or destroy the other Party’s Confidential
Information. In the case of any Intelius Yellowpages Database into which Intelius may have
included any Yellow Book Content, upon the expiration or termination of this Agreement for
any reason Intelius will extract the Yellow Book Content, or any portions thereof, from
such database. Following the extraction of any Yellow Book Content from any Intelius
Yellowpages Database in which any such Yellow Book Content has been included, Yellow Book
shall no longer have any right, title or interest in or to any such database and, as
between the Parties, Intelius shall have sole right, title and interest therein and thereto
and shall not be restricted from using any such database for any and all purposes. Nothing
contained in this Agreement is intended to or shall be construed to prevent or restrict in
any manner either party’s use and/or display following the expiration or termination of
this Agreement of any data obtained by a party independently of the other party or the
other party’s data provided hereunder.

	9.	 	Grant of License; Proprietary Rights.

a. Yellow Book Content. Subject to the terms and conditions of this Agreement, Yellow Book
hereby grants Intelius during the Term a non-exclusive, non-transferable (except in
connection with a permitted assignment of this Agreement), world-wide, royalty-free license
to (i) frame the Yellow Book Content during the Framed Implementation as set forth herein;
(ii) use, reproduce and publicly display the Yellow Book Content through the Intelius
Yellowpages on the Intelius Covered Websites in the manner set forth hereunder; (iii)
include the Yellow Book Content with respect to Yellow Book Listings, or portions thereof,
within the Intelius Yellowbook Databases solely for the purpose of performing its
obligations hereunder and solely in the manner described in Section 2, and (v) permit users
of the Intelius Yellowpages on the Intelius Covered Websites to download, print and
otherwise use portions of the Yellow Book Content with respect to Yellow Book Listings
properly displayed thereon in connection with their use of the Intelius Yellowpages on the
Intelius Covered Websites.

			
	 	 	 
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b. Trademark License.

i. Grant of License. Each Party (each, individually, a “Licensor” hereunder, as
the case may be) hereby grants to the other Party (each, individually, a “Licensee”
hereunder, as the case may be) the personal, non-exclusive, revocable right to use
the Licensor Marks provided by the Licensor to the Licensee hereunder solely for
the purposes set forth in this Agreement. No license is granted herein for the use
of any Licensor Marks other than those provided by the Licensor hereunder or for
any use of the Licensor Marks provided hereunder in connection or association with
any products or services or for any other purpose other than the products, services
and purposes expressly set forth and defined in this Agreement.

ii. Ownership. Each Licensee recognizes the validity of, and will do nothing
inconsistent with, or which would negatively impact, the Licensor’s rights in and
ownership of the Licensor’s Marks or the goodwill represented thereby. Licensee
further recognizes that all use of the Licensor Marks by it shall inure to the
benefit of, and be on behalf of Licensor or the party that owns the Marks. Neither
Party has the right to register any Mark of the other Party or any confusingly
similar mark as a corporate or trade name, domain name, trademark or service mark
in any country or territory.

c. Reservation of Rights.

i. Yellow Book. Except for the rights and licenses expressly granted herein,
Yellow Book and its Affiliates reserve all rights, title and interest in and to the
Yellow Book Content, and nothing contained in this Agreement shall be construed as
conferring upon Intelius any right or license in the Yellow Book Content, by
implication, estoppel or otherwise. Without limiting the generality of the
foregoing, except for the rights and licenses expressly granted herein, Intelius is
not authorized to (a) create any derivative works of the Yellow Book Content, or to
use or reproduce the Yellow Book Content for the purpose of extracting factual
information therefrom, (b) use, copy, distribute, license, modify or otherwise use
on any Non-Covered Intelius Web Site, (c) use the Yellow Book Content to send
unsolicited commercial e-mails or similar correspondence, or (d) use the Yellow
Book Content following the expiration or earlier termination of this Agreement or,
during the Term, for any purpose other than as contemplated by this Agreement.

ii. Intelius. Intelius and its Affiliates reserve all rights, title and interest
in and to the Intelius Content and nothing contained in this Agreement shall be
construed as conferring upon Yellow Book or its Affiliates any right or license in
or to the Intelius Content by implication, estoppel or otherwise, except for the
limited license to use the Intelius Marks as provided by Intelius to Yellow Book
hereunder and subject to and in accordance with the trademark license terms below
and the provisions of this Agreement.

	10.	 	Representations and Warranties.

a. Mutual Representations and Warranties. Each Party hereby represents and warrants to the
other Party that it has, and will have at all times during the term of this Agreement, the
right, power and authority to enter into this Agreement, and to perform the obligations and
to grant the rights and licenses contemplated hereby in accordance with the terms of this
Agreement.

			
	 	 	 
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b. Representations and Warranties by Intelius. Intelius represents and warrants that, to
the best of its knowledge, the Intelius Yellowpages and the Intelius Covered Websites do
not contain any materials that infringe upon any copyright, trademark, patent, trade secret
or any other intellectual property or proprietary rights of others. In the event Intelius
becomes aware that the materials on the Intelius Yellowpages or the Intelius Covered
Websites infringe upon the intellectual property rights of others, Intelius’s sole
obligation and Yellow Book’s sole remedy shall be for Intelius to (y) modify the infringing
content such that it is no longer infringing or remove the infringing content from the
Intelius Yellowpages or the Intelius Covered Websites, as the case may be, in each instance
within a reasonable time, and (z) defend, indemnify and hold the Yellow Book Indemnitees
harmless from any Yellow Book Covered Claims arising from such infringement as set forth in
Section 11(b).

c. Representations and Warranties by Yellow Book. Yellow Book represents and warrants that
(i) to the best of Yellow Book’s knowledge, the Yellow Book Content with respect to the
Yellow Book Listings accurately reflects the information provided by the Yellow Book
merchants, and (ii) the Yellow Book Content does not infringe upon any copyright,
trademark, patent, trade secret or any other intellectual property or proprietary rights of
others. In the event the Yellow Book Content with respect to Yellow Book merchants does
not accurately reflect the information provided by the Yellow Book merchant, or if Yellow
Book becomes aware that the Yellow Book Content infringes upon the intellectual property
rights of others, Yellow Book’s sole obligation and Intelius’s sole remedy shall be for
Yellow Book to (y) replace the inaccurate Yellow Book Content with respect to such Yellow
Book merchants with content that is accurate, or to remove the infringing content from the
Yellow Book Content, as the case may be, in each instance within a reasonable time, and (z)
defend, indemnify and hold the Intelius Indemnitees harmless from any Intelius Covered
Claims arising from such inaccuracies or infringement as set forth in Section 11(a).

d. DISCLAIMER OF WARRANTIES. EXCEPT AS EXPRESSLY SET FORTH HEREIN, NEITHER PARTY MAKES ANY
REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS, IMPLIED OR STATUTORY, INCLUDING,
WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE, TITLE OR NON-INFRINGEMENT, AND EACH PARTY HEREBY DISCLAIMS THE SAME. WITHOUT
LIMITING THE GENERALITY OF THE FOREGOING, EXCEPT AS EXPRESSLY SET FORTH HEREIN, YELLOW BOOK
MAKES NO REPRESENTATION OR WARRANTY THAT THE YELLOW BOOK ONLINE DIRECTORY AND YELLOW BOOK
DATA FEED WILL OPERATE UNINTERRUPTED OR ERROR FREE, AND INTELIUS MAKES NO REPRESENTATION OR
WARRANTY THAT THE INTELIUS YELLOWPAGES, INTELIUS WEBSITES AND INTELIUS NETWORK WILL OPERATE
UNINTERRUPTED OR ERROR FREE.

	11.	 	Indemnification.

a. Indemnification by Yellow Book. Subject to the terms and conditions of this Agreement,
Yellow Book shall defend and hold harmless Intelius, its Affiliates and sub-licensees,
their respective successors and assigns, and their respective officers, employees,
directors, agents and contractors (in their individual capacities or otherwise)
(collectively, the “Intelius Indemnitees”), from and against any third party claim or third
party cause of action: (i) arising from Yellow Book’s material breach of this Agreement; or
(ii) alleging that the Yellow Book Listings, Yellow Book Marks and Yellow Book Content or
any portion or contents thereof, or Intelius’ use thereof in accordance with this
Agreement, (a) infringes upon or misappropriates the

			
	 	 	 
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intellectual property or proprietary rights of others (including, without limitation, any
moral rights); (b) violates any right of privacy or publicity; (c) is defamatory,
slanderous or libelous; (d) is fraudulent or misleading; or (e) violates any applicable
law, rule or regulation (claims and causes of action described in subclauses (i) and (ii)
(a) through (e) collectively referred to as, the “Intelius Covered Claims”). Yellow Book
will indemnify, pay on demand, and hold the Intelius Indemnitees harmless from and against
any liabilities, obligations, damages, penalties, fines, losses, costs and expenses
(including, without limitation, reasonable attorneys’ fees) (collectively, “Losses”)
arising from any Intelius Covered Claim or any proceedings relating thereto.

b. Indemnification by Intelius. Subject to the terms and conditions of this Agreement,
Intelius shall defend and hold harmless Yellow Book, its Affiliates and sub-licensees,
their respective successors and assigns, and their respective officers, employees,
directors, agents and contractors (in their individual capacities or otherwise)
(collectively, the “Yellow Book Indemnitees”), from and against any third party claim or
third party cause of action: (i) arising from Intelius’ material breach of this Agreement;
or (ii) alleging that the Intelius Websites, the Intelius Yellowpages, the Intelius
Network, the Intelius Marks or any portion or contents thereof (other than any Yellow Book
Listings, Yellow Book Marks, Yellow Book Content or any portion or contents thereof used
with or displayed thereon and provided by Yellow Book), (a) infringes upon or
misappropriates the intellectual property or proprietary rights of others (including,
without limitation, any moral rights); (b) violates any right of privacy or publicity; (c)
is defamatory, slanderous or libelous; (d) is fraudulent or misleading; or (e) violates any
applicable law, rule or regulation (claims and causes of action described in subclauses (i)
and (ii)(a) through (e) collectively referred to as, the “Yellow Book Covered Claims”).
Intelius will indemnify, pay on demand, and hold the Yellow Book Indemnitees harmless from
and against any Losses arising from any Yellow Book Covered Claim or any proceedings
relating thereto.

c. Indemnification Procedures. The obligations of each Party (the “Indemnitor”) under this
Agreement to defend, indemnify and hold harmless the other Party and its Affiliates (as
defined above), and their respective employees, representatives and agents (each, an
“Indemnitee”) shall be subject to the following: (i) the Indemnitee shall provide the
Indemnitor with prompt written notice of the claim giving rise to such obligation;
provided, however, that any failure or delay in giving such notice shall only relieve the
Indemnitor of its obligation to defend, indemnify and hold the Indemnitee harmless to the
extent it reasonably demonstrates that its defense or settlement of the claim or suit was
adversely affected thereby; (ii) the Indemnitor shall have sole control of the defense and
of all negotiations for settlement of such claim or suit; provided, however, that the
Indemnitor shall not settle any claim unless such settlement completely and forever
releases the Indemnitee from all liability with respect to such claim and does not cost the
indemnitee anything not paid for by the indemnitor or unless the Indemnitee consents to
such settlement in writing (which consent shall not be unreasonably withheld); and
provided, further, that in no event shall the Indemnitor settle any claim involving the
intellectual property rights of the Indemnitee without the Indemnitee’s prior written
consent to the terms of the settlement (which consent shall not be unreasonably withheld);
and (iii) the Indemnitee shall cooperate with the Indemnitor in the defense or settlement
of any such claim or suit; provided, however, that the Indemnitee shall be reimbursed for
all reasonable out-of-pocket expenses incurred in providing any cooperation requested by
the Indemnitor. Subject to clause (ii) above, the Indemnitee may participate in the
defense of any claim or suit in which the Indemnitee is involved at its own expense.

	12.	 	Limitation of Liability.

			
	 	 	 
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Neither Party shall be liable to the other Party under this Agreement, in contract or in tort,
or under any other legal theory (including strict liability), for any indirect, punitive, special,
incidental, consequential or similar damages, including lost profits or revenues, or for any claim
against such other Party by any third party, even if such Party has been advised of the possibility
of such claim.

	13.	 	Confidentiality.

a. For purposes of this Agreement, the term “Confidential Information” shall mean all
technical, business, and other information of Intelius disclosed to or obtained by Yellow
Book, or of Yellow Book disclosed to or obtained by Intelius, in connection with this
Agreement, whether prior to, on or after the date of this Agreement, that is designated as
confidential or given the nature of the information or the circumstances surrounding
disclosure should reasonably be considered confidential or proprietary, including, without
limitation, any technical or non-technical data, designs, methods, techniques, drawings,
processes, products, inventions, improvements, methods or plans of operation, research and
development, business plans and financial information of such Party. The Parties
acknowledge and agree that the (i) Yellow Book Content (except for portions thereof that
are publicly displayed on the Yellow Book Online Directory, the Intelius Yellowpages and
the Intelius Covered Websites pursuant to this Agreement) contains Confidential Information
of Yellow Book and (ii) the identity of the websites comprising the Intelius Network is
Confidential Information of Intelius.

b. Neither Party shall use (except to fulfill the Party’s obligations under this Agreement)
or disclose to any third person (except as expressly permitted under this Section 13) any
Confidential Information disclosed to or obtained by that Party from the other Party. Each
Party shall be directly responsible for any unauthorized use or disclosure of the other
Party’s Confidential Information by its employees, agents or contractors.

c. If either Party becomes legally compelled to disclose any Confidential Information of
the other Party (whether by judicial or administrative order, applicable law, rule or
regulation, or otherwise), that Party shall use all reasonable efforts to provide the other
Party with prior notice thereof so that the other Party may seek a protective order or
other appropriate remedy to prevent such disclosure. If such protective order or other
remedy is not obtained prior to the time such disclosure is required, the Party required to
make the disclosure will only disclose that portion of such Confidential Information which
it is legally required to disclose.

d. Without limiting the generality of the foregoing, neither Intelius nor Yellow Book shall
disclose (whether orally or in writing) to any third party any information with respect to
the terms of this Agreement, except (i) to each Party’s respective officers, directors,
employees, auditors, accountants, banks, financing sources, attorneys and advisors who have
a need to know in their capacity as such; provided, however, that the disclosing Party
agrees to be responsible for any breach of the provisions of this Section by such persons;
(ii) to the extent necessary (redacted to the greatest extent possible) to comply with law
or with the valid order or requirement of an administrative agency (including requirements
of a securities filing) or a court of competent jurisdiction; provided, however, that the
disclosing Party notifies the other Party as promptly as practicable (and, if possible,
prior to making such disclosure) and seeks confidential treatment of such information; and
(iii) in order to enforce its rights or perform its obligations under this Agreement;
provided, however, that prior to such disclosure, such Party shall seek confidential
treatment of such information.

e. The restrictions contained in this Section 13 shall not apply to any information which
(i) was publicly available or otherwise known to the receiving Party at the time of
disclosure, (ii)

			
	 	 	 
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subsequently becomes publicly available through no act or omission by the receiving
Party or any of its employees, agents or contractors, (iii) is or has been independently
developed by the receiving Party without violation of this Agreement, (iv) subsequently
becomes otherwise known to the receiving Party other than through disclosure by the
disclosing Party or its employees, agents or contractors, or (v) is generally made
available by the disclosing Party to third parties without any restriction on disclosure.

	14.	 	Compliance with Laws.

Each Party shall comply with all applicable laws, rules and regulations in the performance of this
Agreement, including, without limitation, any applicable laws, rules and regulations concerning the
collection, use and distribution of information collected via the Internet. Each Party will
defend, indemnify and hold the other Party and its Affiliates harmless from and against any claims,
suits, liabilities, damages, losses, costs and expenses (including, without limitation, reasonable
attorneys’ fees) arising from its breach of this Section 14, in accordance with and subject to all
of the terms, conditions and limitations of Section 11 above.

	15.	 	Miscellaneous.

a. Publicity. The Parties shall jointly create and, subject to each Party’s prior review
and written approval, publish a joint press release announcing the execution of this
Agreement. The Parties agree that thereafter, except as otherwise mutually agreed, or as
required by law, neither Party will make any written public statement, including without
limitation, in marketing materials or press releases, using the other Party’s trade name or
trademarks, or referring to this Agreement or the relationship created hereunder, without
the prior approval of the other Party, which approval shall not be unreasonably withheld or
delayed.

b. Force Majeure. Neither Party shall be liable to the other for any default or delay in
the performance of any of its obligations under this Agreement if such default or delay is
caused, directly or indirectly, by any acts of God, acts of civil or military authorities,
civil disturbances, wars, acts of terrorism, strikes or other labor disputes,
transportation contingencies, extraordinary Internet system-wide congestion, other
catastrophes or any other cause beyond such Party’s control (each, a “Force Majeure
Event”); provided, however, that the Party affected by the Force Majeure Event shall
provide the other Party with prompt written notice of the Force Majeure Event and use
commercially reasonable efforts to minimize the effect of the Force Majeure Event upon such
Party’s performance; provided, further, that should the performance by either Party of its
obligations under this Agreement be prevented by a Force Majeure Event for more than sixty
(60) days, the other Party shall have the right to terminate this Agreement without
liability to the non-performing Party.

c. Assignment. Neither Party may assign this Agreement without the prior written consent
of the other Party, and any attempted assignment without such consent shall be void.
Notwithstanding the foregoing, either Party may assign this Agreement without such consent
to an acquiring entity in connection with a merger, consolidation, any sale of all or
substantially all of such Party’s assets or any other transaction in which more than ninety
percent (90%) of such Party’s voting securities are transferred to the acquiring entity;
provided that any such assignment by Intelius shall not have any effect on the continuing
validity of that certain guarantee granted by Intelius, Inc., a Delaware corporation, which
is the parent corporation of Intelius Sales Company LLC, to Yellow Book of the same
Effective Date as this Agreement. All terms and provisions of this Agreement will be
binding upon and inure to the benefit of the Parties hereto and their

			
	 	 	 
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respective permitted transferees, successors and assigns. Any attempt to assign other than
in accordance with this provision shall be null and void.

d. Notice. Unless otherwise specified herein, all notices and other communications
required or permitted to be given or made hereunder shall be in writing and delivered
personally or sent by pre-paid, first class certified or registered mail, return receipt
requested, or by facsimile transmission, to the intended recipient thereof at such Party’s
address or facsimile number set out below. Any notice or communication required or
permitted to be given or made hereunder shall be deemed to have been duly given (i)
immediately (if given or made in person or by facsimile confirmed by mailing a copy thereof
to the recipient in accordance with this Section 16(d) on the date of such facsimile), (ii)
on the second (2nd) business day after delivery to a recognized overnight express courier
service, (iii) five (5) days after mailing registered mail, return receipt requested (if
given or made by mail), and in proving same it shall be sufficient to show that the
envelope containing the same was delivered to the courier or postal service and duly
addressed, or that receipt of a facsimile was confirmed by the recipient as provided above,
or (iv) upon acknowledgement of receipt of the notice by the receiving party. The
addresses and facsimile numbers of the Parties for purposes of this Agreement are:

	 	 	 
	Yellow Book:

	 	Intelius:
	Yellow Book USA, Inc.

	 	Intelius Sales Company, LLC
	2560 Renaissance Blvd.

	 	500 108th NE, 25th Floor
	King of Prussia, PA 19406

	 	Bellevue, WA 98004
	Facsimile: 610-731-2863

	 	Facsimile: 425-974-6199
	Attention: Gordon Henry

	 	Attn: Ed Petersen
	                         -Chief Marketing Officer

	 	          -Executive Vice President

Either Party may change the address to which notices or other communications to such Party
shall be delivered or mailed by giving notice thereof to the other Party hereto in the
manner provided herein.

e. Independent Contractors. The Parties acknowledge that the relationship of Yellow Book
and Intelius is that of independent contractors and that nothing contained in this
Agreement shall be construed to place Yellow Book and Intelius in the relationship of
principal and agent, master and servant, partners or joint venturers. Neither Party shall
have, expressly or by implication, or represent itself as having, any authority to make
contracts or enter into any agreement in the name of the other Party, or to obligate or
bind the other Party in any manner whatsoever.

f. Amendment; Waiver. No amendment of any provision of this Agreement shall be effective
unless set forth in a writing signed by an authorized representative of each Party, and
then only to the extent specifically set forth therein. No course of dealing on the part
of either Party, nor any failure or delay by either Party with respect to exercising any of
its rights, powers or privileges under this Agreement or law shall operate as a waiver
thereof. No waiver by either Party of any condition or the breach of any provision of this
Agreement in anyone or more instances shall be deemed a further or continuing waiver of the
same or any other condition or provision.

			
	 	 	 
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g. Choice of Law. This Agreement shall be governed by the laws of the State of Delaware
without regard to its conflict of law rules.

h. Entire Agreement. This Agreement, together with the Attachments and Exhibits hereto,
all of which are incorporated herein and made part hereof by this reference, embodies the
entire agreement between the Parties with respect to the subject matter hereof and thereof,
and supersedes all prior agreements and understandings between the Parties relating to the
subject matter hereof and thereof. No representation, promise or inducement has been made
by the Parties which is not embodied in this Agreement.

i. Severability. All rights and restrictions contained herein may be exercised and shall
be applicable and binding only to the extent that they do not violate any applicable laws
and are intended to be limited to the extent necessary to render this Agreement legal,
valid and enforceable. If any term of this Agreement, or part thereof, not essential to
the commercial purpose of this Agreement shall be held to be illegal, invalid or
unenforceable, it is the intention of the Parties that the remaining terms hereof, or part
thereof, shall constitute their agreement with respect to the subject matter hereof and all
such remaining terms, or parts thereof, shall remain in full force and effect. To the
extent legally permissible, any illegal, invalid or unenforceable provision of this
Agreement shall be replaced by a valid provision which will implement the commercial
purpose of the illegal, invalid or unenforceable provision.

			
	 	 	 
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j. Counterparts. This Agreement may be executed in any number of counterparts, each of
which shall be deemed an original and all of which together shall constitute one and the
same instrument. To expedite the process of entering into this Agreement, the Parties
acknowledge that executed copies that are reproduced or transmitted via photocopy,
facsimile or other process of complete and accurate reproduction and transmission will be
equivalent to original documents until such time as original documents are completely
executed and delivered.

     IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed by their duly
authorized representatives as of the date first above written.

	 	 	 	 	 	 	 	 	 
	YELLOW BOOK USA, INC.	 	 	 	INTELIUS SALES COMPANY, LLC
	 
	 	 	 	 	 	 	 	 
	By:

	 	          /s/ Gordon M. Henry
	 	 	 	By:
	 	          /s/ Ed Petersen
	 

	 	 
	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	Name:

	 	          Gordon M. Henry
	 	 	 	Name:
	 	          Ed Peterson
	 

	 	 
	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	Title:

	 	          Chief Managing Officer
	 	 	 	Title:
	 	          EVP Sales & Marketing
	 

	 	 
	 	 	 	 	 	 

			
	 	 	 
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Attachment A

Requirements Document

(see attached document)

1) Specifications of Framed Page

The Framed Website will have an Intelius-branded header and side bars at the top and along the
sides of the page. The design and layout of the Framed Website Co-Branded Query Results Pages and
CoBranded Detailed Listing Pages shall be substantially similar to the screenshots reproduced on
Attachment B and Attachment C, respectively.

2) Reporting

Yellow Book shall provide to Intelius all data and information necessary for Intelius to submit to
Yellow Book the invoice contemplated by Section 7(b) below by the 10th of the month following the
end of the month for which the invoice is due. If the 10th falls on a weekend or legal holiday,
the due date shall be the first following business day.

3) See Category Definition

4) See Query definition

			
	 	 	 
	 
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	 	Master Directory Services Agreement – Attachment B

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Attachment B

[WEB SCREENSHOT AT IAF.NET]

[SEARCHING FOR “PLUMBER” IN MIAMI, FL]

			
	 	 	 
	 
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	 	Master Directory Services Agreement – Attachment C

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Attachment C

[WEB SCREENSHOT AT IAF.NET]

[SEARCHING FOR “PLUMBER CATEGORIES: PLUMBERS” IN MIAMI, FL]

			
	 	 	 
	 
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	 	Master Directory Services Agreement – Attachment D

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[BLANK PAGE]

			
	 	 	 
	 
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	 	Master Directory Services Agreement – Attachment F

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Exhibit 1

Intelius Network Third Party Affiliate Websites

Addresses.com

IAF.net

Areaconnect.com

Yellow.com

FindLinks.com

PhoneBook.com

ElectricYellow.com

WhitePage.net

PumpkinPages.com

UScity.net

NumberWay.com

ReversePhoneDirectory.com

Oregon.com

WND.com

ZabaSearch.com

			
	 	 	 
	 
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	 	Master Directory Services Agreement – Attachment F

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EXHIBIT 2

LIST OF ALL INTELIUS COVERED WEBSITES INCORPORATING YELLOW BOOK CONTENT AS OF APRIL 1ST
2007

Addresses.com

IAF.net

Areaconnect.com

Yellow.com

FindLinks.com

PhoneBook.com

ElectricYellow.com

WhitePage.net

PumpkinPages.com

UScity.net

NumberWay.com

ReversePhoneDirectory.com

Oregon.com

WND.com

ZabaSearch.com

			
	 	 	 
	 
	 	Yellow Book USA, Inc./Intelius Sales LLC
	 
	 	Master Directory Services Agreement – Exhibit I

31exv10w10

 

Exhibit 10.10

EXECUTION COPY

MARKETING AGREEMENT

     This Marketing Agreement (this “Agreement”) is entered into as of July 10, 2007 (the
“Effective Date”) by and between Adaptive Marketing LLC, a Delaware limited liability company with
its principal office located at 20 Glover Avenue, Norwalk, Connecticut 06850 (“Adaptive”), and
Intelius Sales, LLC, a Nevada limited liability company with its principal office located at 500
108th Ave., NE, 25th Floor, Bellevue, WA 98004 (“Intelius”). Adaptive and
Intelius may be referred to singularly as a “Party” and together as the “Parties.” Capitalized
terms not defined herein shall have the respective meanings ascribed to them in Exhibit A attached
hereto.

     WHEREAS, Intelius desires to market to Customers, and Adaptive desires to fulfill, some or all
of the membership programs set forth on Exhibit B attached hereto (the “Programs”).

     NOW, THEREFORE, in consideration of the foregoing and the mutual covenants and promises stated
herein, and other good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the Parties hereby agree as follows:

1. Marketing of the Programs.

     1.1 Intelius shall, at its sole expense, make one or more Programs available to Customers via
(i) Two-Click Ad Units to be placed on certain Intelius Purchase Confirmation Pages immediately
after a Customer’s purchase of Intelius’s product or service on the Intelius Website, (ii)
Integrated Ad Units to be transmitted to Customers prior to such Customers reaching the Intelius
Purchase Confirmation Pages on the Intelius Web Site and (iii) Email Marketing.

     1.2 Intelius shall use only those Marketing Materials that have been agreed to by the Parties
in writing, and shall not edit, modify or revise any such Marketing Materials without Adaptive’s
prior written consent. Adaptive shall be entitled to revise any such Ad Units to be transmitted by
Intelius hereunder and the Program Offer contained therein (including, without limitation, the
Program premium and the Program price) daily, with such revisions to be made upon Intelius’s prior
written consent, not be unreasonably withheld or delayed. Intelius shall approve all such revised
Ad Units within three (3) Business Days after receipt thereof from Adaptive, and shall transmit
such Ad Units revised by Adaptive as provided hereunder (or cease transmission of a particular
Program Offer) within three (3) Business Day after Intelius’s receipt of such revised Ad Units (or
direction to cease such transmission) from Adaptive.

     1.3 The Parties shall work together in good faith to maximize the Conversion Rate.

2. Acceptance of Orders; Billing of Membership Fees.

     2.1 Customer acceptances of Program Offers will be received by Intelius on Enrollment Forms in
accordance with the Marketing Guidelines (“Intelius-Hosted Marketing”).

     2.2 All marketing shall be card-on-file, meaning that the Customer will not need to enter his
or her billing information on the Enrollment Form (or any related landing page) after linking from
an Ad Unit in order for Adaptive to charge the applicable Program membership fee to such Customer’s
credit or charge card. Prior to Intelius’s transmittal of an Ad Unit to a Customer hereunder,
Intelius will obtain such Customer’s consent for Intelius to transfer his or her card-on-file
information to Adaptive in connection with an accepted offer. For Customers enrolling in Programs
pursuant to Intelius-Hosted Marketing hereunder, Intelius shall transmit to Adaptive each such
Customer’s Customer Information within one (1) Business Day after such Customer’s enrollment on the
applicable Enrollment Form indicating that such Customer has accepted the applicable Program Offer
(an “Enrollee File).

     2.3 Adaptive will be responsible for billing and collecting membership fees for each such
Customer with respect to whom Adaptive has received Customer Information.

3. Fees.

     Adaptive will pay to Intelius the fees due and payable as set forth in Exhibit C attached hereto.

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4. Service and Cancellations.

     4.1 Adaptive will be responsible for servicing the Program membership for each Member.
Adaptive does not service, and Intelius shall use commercially reasonable efforts not to market
Programs to, Customers residing outside of the 48 contiguous United States or with army post office
addresses. The Adaptive Landing Page shall disclose that the applicable Program is not available
outside of the contiguous United States. Adaptive reserves the right to cease servicing any
Program in any state in its sole discretion. In such a case, Intelius shall use commercially
reasonable efforts to cease all marketing of such Program in such state within thirty (30) days
after Adaptive notifies Intelius of such cessation. Adaptive may terminate any membership for any
reason.

     4.2 Member cancellations of Program memberships shall be received by Adaptive directly;
provided that if Intelius receives communications from Members regarding Program membership
cancellations, Intelius shall transmit information regarding any such cancellation to Adaptive
within three (3) days after Intelius receives such cancellation information.

     4.3 Adaptive shall be responsible for all customer service communications to Members with
respect to the Programs and the benefits and premiums in connection therewith and Intelius shall
not communicate to any Member with respect to the Programs or such benefits or premiums without
Adaptive’s prior written consent

5. Term; Termination.

     5.1 Unless earlier terminated as provided below, this Agreement (a) shall be for an [ * * * ]
(the “Initial Term”) and (b) thereafter, shall be automatically continued for [ * * * ] (each, a
“Renewal Term”) unless no later than [ * * * ] to the end of the then current term, either Party
notifies the other in writing of its intent not to continue this Agreement. This Agreement may be
terminated by either Party (a) immediately in the event of fraud, bankruptcy, insolvency,
liquidation or willful misconduct by the other Party; (b) upon ten (10) days prior written notice
to the other Party in the event of a material breach by the other Party of any of its obligations
hereunder which is not cured within such ten (10) day period (unless such breach is not susceptible
to cure, in which case there shall be no cure period. Additionally, either Party may terminate
this Agreement (a) upon sixty (60) days written notice. Following the expiration or earlier
termination of this Agreement, Adaptive shall have the exclusive right to bill and renew
memberships generated hereunder.

6. Representations, Warranties and Covenants; Intellectual Property.

     6.1 Each Party represents, warrants and covenants that (a) this Agreement constitutes its
legal, valid and binding obligation, enforceable against it in accordance with its terms; (b) the
execution, delivery and performance of this Agreement has been authorized by all necessary
corporate or limited liability company action and will not violate any agreement, order,
constituent document, law or regulation to which it is bound or subject; and (c) it will perform
its obligations hereunder at all times in accordance with all applicable laws, rules and
regulations.

     6.2 Further, Intelius represents, warrants and covenants to Adaptive that (a) Intelius shall
transmit or display to Customers and otherwise use only such Marketing Materials as have been
approved by Adaptive in all respects in writing; (b) Intelius has the legal right to (i) solicit
Customers as provided hereunder, and (ii) transfer each such Customer’s Customer Information to
Adaptive as provided hereunder; (c) Intelius has obtained all necessary consents, licenses, permits
and agreements to offer the Programs to Customers and otherwise to perform Intelius’s obligations
hereunder; (d) except as Adaptive may expressly agree in writing, none of the Impressions shall be
transmitted or displayed by Intelius through, as a result of or in connection with the installation
of software on a consumer’s computer that has the capability of tracking or reporting the
consumer’s Internet use (e.g., spy ware or adware); and (e) Intelius shall not engage in any of the
following activities:

	 	(i)	 	operation of an illegal business through its Web Site and/or
subscription email list;
	 
	 	(ii)	 	engaging in any illegal activity of any type, including, but
not limited to, displaying illegal content on its Web Site and/or in its
subscription emails or offering any illegal good or service through its Web
Site and/or subscription emails;
	 
	 	(iii)	 	operation of a Web Site or email link to Web sites that
contain or promote misleading, abusive, violent, bigoted or hate-oriented
content or reference drugs, firearms, gambling or strong political views;

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	 	(iv)	 	engaging in indiscriminate or unsolicited commercial
advertising emails or otherwise failing to comply with the CAN-SPAM Act of 2003
(Public Law 108-187) or other laws regulating commercial email (including, but
not limited to, laws of foreign jurisdictions);
	 
	 	(v)	 	placing links to the Adaptive Landing Page site in newsgroups,
message boards, unsolicited email and other types of spam, banner networks,
counters, chatrooms, guestbooks or through similar Internet resources;
	 
	 	(vi)	 	causing or enabling any Transactions to be made that are not in
good faith;
	 
	 	(vii)	 	establishing or causing to be established any promotion that
allows third parties to place links to the Adaptive Web Site or Web site
content on such party’s Web site or in its emails, without Additive’s prior
written permission;
	 
	 	(viii)	 	breach of any other intellectual property right provision of the Publisher
Service Agreement or any other of Additive’s common law intellectual property
rights; or
	 
	 	(ix)	 	diluting, blurring or tarnishing the value of Additive’s
trademarks, trade names, and/or service marks.

     6.3 Intelius shall not, directly or indirectly, or otherwise, (a) send any unsolicited,
commercial e-mail or other online communication (i.e., spam) or (b) otherwise send any e-mail
communication to any person unless (i) the e-mail recipient has provided information to Intelius
through a contest, registration or other communication, which included clear notice to such e-mail
recipient that the information provided could result in commercial e-mail being sent to such e-mail
recipient by Intelius; (ii) such e-mail or other online communication provides a prominent and easy
means for the recipient to “opt-out” of receiving any future commercial e-mail communications from
Intelius; and (iii) such e-mail or other online communication does not have an inappropriate or
deceptive e-mail subject line. In the event that Adaptive receives a complaint or demand from any
email recipient with respect to any Impression or other advertisement delivered in connection with
Email Marketing hereunder, Intelius shall provide to Adaptive, within five (5) days of receipt of
Additive’s request therefore, verification of the email recipient’s “opt in” to receive the
applicable e-mail offer, written confirmation that the email recipient has been unsubscribed from
receiving future commercial emails from Intelius, and any other information reasonably requested by
Adaptive.

     6.4 All proposed usage of either Party’s trademarks, service marks, trade or service names or
logos (collectively, “Intellectual Property”) shall be subject to the prior written approval of the
other Party, which approval may be revoked at any time if, in the other Party’s discretion, such
usage in any way tarnishes, blurs or dilutes the quality of such Intellectual Property or the
associated goodwill.

7. Reporting; Records.

     7.1 Each Party shall provide to the other such reports as are reasonably necessary to verify
such Party’s performance of its obligations hereunder. Without limitation to the foregoing,
Intelius shall provide to Adaptive a weekly report, in such format as the Parties shall reasonably
agree, setting forth the number of Impressions served by Intelius hereunder (and related
“click-throughs”) for the prior week. Adaptive will provide Intelius on a quarterly basis
throughout the Term reporting on the number of Eligible Enrollees, Enrollees, Declines, Conversion
Rates, Net Bills, Members and other applicable metrics.

     7.2 Each Party shall keep true and complete records with respect to the performance of its
obligations hereunder, and during the Term (and for a period of one (1) year after the expiration
or earlier termination of this Agreement) shall make such books and records available for
inspection by the other Party, upon reasonable notice and during normal business hours, but on no
more than two (2) occasions during any one (1) year period. Such records shall be maintained for
at least three (3) years after the end of the calendar year to which they pertain.

8. Indemnification; Limitation of Liability.

Each Party (the “Indemnifying Party”) agrees to indemnify, defend and hold the other Party, its
officers, directors, employees, shareholders, agents, successors and permitted assigns (each, an
“Indemnified Person”), harmless from and against any and all third party demands, claims, causes of
action, losses, damages, liabilities, costs and expenses (including, without limitation, reasonable
attorneys’ fees and expenses) asserted against, imposed upon, or incurred by any Indemnified
Person, resulting from (a) any breach by the Indemnifying Party of any representations and
warranties made by the Indemnifying Party herein, (b) any breach of non-fulfillment in the
performance of the Indemnifying Party’s covenants and agreements contained herein, or (c) any act
or omission by an employee, agent or independent contractor of the Indemnifying Party in connection
with the performance of the Indemnifying Party’s covenants and agreements hereunder. NEITHER PARTY
SHALL BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL

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DAMAGES IN CONNECTION WITH THE PERFORMANCE OF, OR ALLEGED FAILURE TO PERFORM, UNDER THIS AGREEMENT
(INCLUDING LOSS OF PROFITS OR REVENUE OR INTERRUPTION OF BUSINESS), EVEN IF SUCH PARTY HAS BEEN
ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

9. Miscellaneous.

     9.1 Independent Contractors. The Parties shall operate as independent contractors in
performing their obligations hereunder and shall have exclusive control of the manner and means of
performing their obligations. Nothing in this Agreement shall be construed as making either Party
the agent of the other Party, as granting to the other Party the right to enter into any contract
on behalf of the other Party or as establishing an association, franchise, joint venture or
partnership between the Parties.

     9.2 Own Costs and Expenses. Except as otherwise provided herein, each Party shall be solely
responsible for its own costs and expenses incurred in performing its obligations hereunder.

     9.3 Entire Agreement. This Agreement constitutes the entire agreement of the Parties with
respect to the subject matter hereof, superseding all prior or contemporaneous agreements, and may
only be amended by a written document signed by both Parties.

     9.4 Assignment. Neither this Agreement nor the rights and obligations hereunder may be
assigned by either Party, whether by agreement or operation of law, without the prior written
consent of the other Party.

     9.5 Governing Law; Jurisdiction; Waiver of Jury Trial. This Agreement shall be governed by
the laws of Delaware, without regard to its conflicts of law principles. EACH OF THE PARTIES
IRREVOCABLY WAIVES ALL RIGHTS TO TRIAL BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM ARISING
OUT OF OR RELATING TO THIS AGREEMENT.

     9.6 Construction; Binding Effect. This Agreement shall be interpreted without regard to rules
of construction requiring that it be interpreted against the Party causing it to be drafted, and
shall be binding upon and inure to the benefit of the Parties and their respective successors and
permitted assigns.

     9.7 Waiver. The failure of either Party to insist upon strict performance of a provision or
exercise any right hereunder shall not be construed as a waiver of such Party’s right to rely on
such provision or assert any such right in that or any other instance.

     9.8 Notices. All notices which are required to be given by either Party hereunder shall be in
writing and shall be deemed to be properly given (a) when delivered personally, (b) three (3)
business days after being sent by certified mail, return receipt requested, first-class postage
paid, (c) one (1) day after being sent by a nationally recognized overnight delivery service or (d)
upon confirmation of receipt of facsimile (to (203) 674-7026 in the case of notice to Adaptive and
to                      in the case of notice to Intelius), in each case to the other Party’s legal
department at its address set forth above.

     9.9 Survival. In the event of the expiration or earlier termination of this Agreement,
Sections 2.3, 7, 7.2, 8 and 9 shall survive.

     9.10 [ * * * ].

     9.11 Counterparts; Facsimiles; Headings. This Agreement may be executed in counterparts, both
of which shall be deemed one and the same instrument. A facsimile transmission of this Agreement
bearing a Party’s signature shall be legal and binding on such Party. The headings contained in
this Agreement are for convenience only and shall have no operative effect.

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IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed as of the date first
above written.

	 	 	 	 	 
	 	ADAPTIVE MARKETING LLC

 	 
	 	By:  	          [illegible signature]
 	 
	 	 	Idaptive Marketing LLC 	 
	 	 	Its sole Member 	 
	 
	 	INTELIUS SALES, LLC

 	 
	 	By:  	          /s/  Ed Peterson
 	 
	 	 	Name:  	Ed Peterson 	 
	 	 	Title:  	EVP Sales & Marketing 	 
	 

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Exhibit A

Definitions

The following terms not previously defined shall have the following definitions:

	1.	 	“Ad Unit” means a specific graphical and textual presentation unit (banner, pop-up or
pop-under) or text link marketing or otherwise promoting a Program (a) transmitted or
displayed by Intelius to a particular Customer, (b) containing a link to an Adaptive Landing
Page, (c) containing a pixel provided by Adaptive to ensure tracking of such unit by Adaptive
and (d) displayed in such format as Adaptive shall designate (and is reasonably acceptable to
Intelius).
	 
	2.	 	“Bounty Fee” shall have the meaning ascribed to such term in Section 1 of Exhibit C
attached hereto.
	 
	3.	 	“Business Day” means a day when banks are open for business in New York, New York.
	 
	4.	 	“Conversion Rate” means with respect to any measuring period, the percentage obtained
by dividing (a) the number of Eligible Enrollees generated hereunder with respect to such
measuring period by (b) the number of Ad Units served by Intelius hereunder during such
measuring period.
	 
	5.	 	“Customer” means a person accessing any of the Intelius Web Sites.
	 
	6.	 	“Customer Information” means a Customer’s name, address, telephone number, email
address and Valid Credit Card name, number and expiration date, in each case in a format
designated by Adaptive and reasonably acceptable to Intelius.
	 
	7.	 	“Decline” means an Enrollee with respect to whom the applicable Program membership
fee is declined when presented for payment to the applicable Credit Card issuer or merchant
processor. Declines do not include charge backs, refunds, rejects or fraud. For the
avoidance of doubt, Declines only occur when there is a lack of funds in the account and/or
the credit card number and expiration date do not match. Declines do not occur due to Address
Verification (AVS) mis-match or Credit Card Verification (CVV) or other errors from the
payment processing system to Adaptive.
	 
	8.	 	“Decline Rate” [ * * * ].
	 
	9.	 	[ * * * ].
	 
	10.	 	“Eligible Enrollee” means an Enrollee [ * * * ].
	 
	11.	 	“Email Marketing” means Intelius’s offer of a Program hereunder, by email
transmissions to Customers who have registered to receive such email transmissions on
Intelius’s Web Site.
	 
	12.	 	“Enrollee” means (i) a person accepting enrollment in a Program hereunder and (ii)
for whom Adaptive has received Customer Information

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	13.	 	“Enrollment Form” means the page on which a Customer is asked to enroll in a
particular Program by clicking “yes”, “I accept” or similar language indicating express
affirmative consent to the applicable Program Offer (including, without limitation, to the
payment, cancellation and refund terms thereof) as set forth in marketing materials approved
by Adaptive in writing as provided hereunder.
	 
	14.	 	“Impression” means a specific graphical and textual presentation unit (banner, pop-up
or pop-under) or text link marketing or otherwise promoting a Program (a) transmitted or
displayed by Intelius to a particular Customer, (b) containing a pixel provided by Adaptive to
ensure tracking of such unit by Adaptive and (c) displayed in such format as Adaptive shall
designate (and is reasonably acceptable to Intelius).
	 
	15.	 	“Integrated Ad Unit” means an Ad Unit transmitted to a Customer in the transaction
path prior to such Customer reaching the Intelius Purchase Confirmation Page.
	 
	16.	 	“Intelius Purchase Confirmation Page” means that certain transaction confirmation
page transmitted or displayed by Intelius to a Customer at checkout immediately after such
Customer’s purchase of a Intelius, product or service.
	 
	17.	 	“Intelius Web Site” means one or more of the Web Sites located at _www.intelius.com_
and such other Web Site(s) as the Parties may agree in writing.
	 
	18.	 	“Initial Fee Date” means the month during which the initial Fees are paid to Intelius
by Adaptive hereunder.
	 
	19.	 	“Initial Program Offer” means, with respect to a particular Transaction path, the
initial Program Offer transmitted or displayed to a Customer in such Transaction Path.
	 
	20.	 	“Marketing Guidelines” means those certain Marketing Guidelines attached hereto as
Schedule 1.
	 
	21.	 	“Marketing Materials” means those materials marketing, promoting or otherwise
referencing a Program, including, without limitation, Impressions and the Adaptive Landing
Page.
	 
	22.	 	“Member” means an Enrollee whose membership in the applicable Program has not been
cancelled.
	 
	23.	 	“Membership Program” means a program or service where discounts, information and/or
benefits are delivered to a consumer or business in exchange for a recurring membership fee.
	 
	24.	 	“Net Bills” the number obtained in accordance with the following formula:

(Projected Initial Year Net Revenue/ monthly membership fee for Programs)/the number
of Enrollees enrolled in Programs by Intelius hereunder

	25.	 	“Program” means any of those Adaptive membership programs listed on Schedule 2
attached hereto (and/or such other products or services as the Parties may agree in writing).
	 
	26.	 	“Program Offer” means an offer of a free trial in a membership Program in accordance
with the terms and conditions hereof.
	 
	27.	 	“Projected Initial Year Net Revenue” means the net revenue that Adaptive projects it
will receive from Eligible Enrollees in their first year of membership in a Program.
	 
	28.	 	“Projected Gross Enrollees” means the number of Enrollees Adaptive projects will be
enrolled in Programs by Intelius hereunder.
	 
	29.	 	“Term” means the Test Period, the Initial Term and any Renewal Term(s).

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	30.	 	“Transaction Path” means with respect to a particular Customer, the online session
commencing with such Customer’s accessing Intelius’s Web Site as contemplated in this
Agreement and ending with such Customer’s closing or otherwise leaving such Intelius’s Web
Site.
	 
	31.	 	“Two-click Ad Unit” means Ad Units displayed on the top and bottom of the Intelius
Purchase Confirmation Page.

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Exhibit B

Programs1

24Protect PlusTM

At Home Rewards PlusTM

Passport to Fun PlusTM

Business MaxTM

PremierHealth PlusTM

Privacy MattersTM

Privacy Matters 123TM

Privacy Matters CreditTM

Privacy Matters IdentityTM

Privacy Matters FamilyTM

SavingSmartTM

Shopping Essentials PlusTM

Simply YouTM

Today’s Escapes PlusTM

ValueMax®

 

			
	1	 	All programs and prices may be subject to
change at Adaptive’s discretion (provided, however, that Adaptive may offer
additional Programs hereunder only with Intelius’s prior written consent).

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Exhibit C

Fees

	1.	 	Intelius shall be [ * * * ] during the Term (the “Bounty Fee”).
	 
	2.	 	Commissions to which Intelius is entitled hereunder, less the applicable Decline Reserve,
shall be paid to Intelius within fifteen (15) days after the conclusion of the calendar month
during which a particular Eligible Enrollee is enrolled in the applicable Program.
	 
	3.	 	After the conclusion of [ * * * ] following the Initial Fee Date, Fees paid to Intelius
pursuant to Section 1 above shall be reviewed and mutually agreed upon by the Parties, and to
the extent that such amount paid to Intelius exceeds or is less than the amount earned by
Intelius hereunder through such review date, any such amount by which Intelius was overpaid or
underpaid shall be paid to the Party entitled to such amount within five (5) business days
after the determination thereof (or at the option of the Party entitled to such amounts, may
be set off against other fees due to the other Party hereunder). Either Party may terminate
this Agreement with thirty (30) days written notice if the Parties are unable to agree in good
faith on the amount that a Party claims that the other Party was under or over paid by.

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Schedule 1

Marketing Guidelines for Intelius-Hosted Marketing

For Intelius-Hosted Marketing:

	1.	 	Intelius shall transmit or otherwise use only those Marketing Materials that have been
approved by Adaptive in advance in writing, and shall not modify, alter or otherwise change
any such Marketing Materials without Adaptive’s express written consent. Intelius shall
obtain each Enrollee’s clear and unambiguous affirmative consent to the offer as stated in
such Marketing Materials.
	 
	2.	 	Intelius shall obtain, and electronically verify, each Enrollee’s express affirmative consent
to the applicable Program Offer (including, without limitation, to the payment, cancellation,
and refund terms thereof) as set forth in the Enrollment Form with respect to such Program
Offer. Intelius shall provided to Adaptive daily reports confirming each such Enrollee’s
affirmative consent to the Program Offer as set forth in the applicable Enrollment Form.
Additionally, upon Adaptive’s request, Intelius shall provide to Adaptive such report with
respect to any Enrollee by overnight mail (or digital download in a format acceptable to
Adaptive) within one (1) business day after Adaptive’s request for any such report.

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ADDENDUM ONE TO MARKETING AGREEMENT

This Addendum One (“Addendum”) to the Marketing Agreement entered into by the parties on or about
July 10, 2007, (the “Agreement”) is entered into as of September 8, 2007 between Intelius Sales
Company, LLC (“Intelius”) and Adaptive Marketing, LLC (“Adaptive”).

AGREEMENT

NOW, THEREFORE, in consideration of the terms and conditions set forth in this Addendum and other
good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the
parties hereby agree to amend the Agreement as follows:

	 	1.	 	Exhibit C. Section 1 of the Agreement is changed to reflect the following:
	 
	 	 	 	Solely with regard to Intelius’ PeopleLookup website,
www.peoplelookup.com,
(“PeopleLookup”) Intelius shall be entitled [ * * * ] Program during the Term from
PeopleLookup limited [ * * * ] enrolled during the period of [ * * * ]. However, on
or [ * * * ] Adaptive may give notice to Intelius that it does not wish to continue
including within the Agreement Intelius’ PeopleLookup website whereupon Intelius
shall change the pricing for its products and services on PeopleLookup to [ * * * ]
and thereafter Intelius shall [ * * * ] Program from PeopleLookup between Midnight
Pacific Time on [ * * * ]. If Adaptive provides Intelius with the PeopleLookup
termination notice described herein, [ * * * ] “Fees” provisions of the Agreement
shall not apply to PeopleLookup. Except as modified herein, the payment owing to
Intelius by Adaptive shall be as reflected in Exhibit C Section 1 of the Agreement.
	 
	 	2.	 	All terms and conditions of the Agreement not modified by this Addendum remain
in full force and effect.

	 	 	 	 	 	 	 	 	 	 	 
	INTELIUS SALES COMPANY, LLC	 	ADAPTIVE MARKETING, LLC
	 
	 	 	 	 	 	 	 	 	 	 
	By:	 	/s/ John Arnold	 	By:	 	Idaptive Marketing, LLC
	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	Printed Name:	 	John Arnold	 	Printed Name:	 	          [illegible signature]
	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	Title:

	 	 	 	Executive Vice President
	 	Title:
	 	Sole Member
	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	Date:

	 	 	 	9/13/07
	 	Date:
	 	 	 	9/13/07
	 	 	 	 	 	 	 

CONFIDENTIAL

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ADDENDUM TWO TO MARKETING AGREEMENT

This Addendum Two (“Addendum Two”) to the Marketing Agreement entered into by the parties on or
about July 10, 2007, and subsequently amended by Addendum One (collectively, the “Agreement”), is
entered into as of December 21, 2007 between Intelius Sales Company, LLC (“Intelius”) and
Adaptive Marketing, LLC. (“Adaptive”).

AGREEMENT

NOW, THEREFORE, in consideration of the terms and conditions set forth in this Addendum Two and
other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged,
the parties hereby agree to amend the Agreement as follows:

At 12:01 a.m. Pacific Time on January 1, 2008, the following modifications to the parties’
Agreement shall become effective.

     1. Subsection 1.2 of Section 1 entitled “Marketing of the Programs” is modified by adding the
following to the end of Subsection 1.2:

“Prices charged by Adaptive for the Programs as reflected in the Ad Units communicated to
Customers [ * * * ]

     2. Exhibit A of the Agreement is hereby amended by adding the following definitions in their
proper alphabetical orders:

	 	a.	 	“Appropriate Reserves” means such reserves as are determined by
Adaptive reasonably and in good faith based on projected rates of chargebacks and
refunds derived from actual historical data.
	 
	 	b.	 	“First Renewal Year” means with respect to a particular Excess
Enrollee, the twelve (12) consecutive calendar month period during which such Excess
Enrollee is enrolled in a particular Program commencing upon the conclusion of such
Excess Enrollee’s Initial Year.
	 
	 	c.	 	“First Renewal Year Net Revenue” means all Membership Fees received by
Adaptive from Excess Enrollees with respect to the First Renewal Year, less refunds and
chargebacks.
	 
	 	d.	 	“Initial Year” means with respect to a particular Excess Enrollee, the
initial twelve (12) consecutive calendar months of such Excess Enrollee’s membership in
the applicable Program.
	 
	 	e.	 	“Initial Year Net Revenue” means all Membership Fees revenue received
by Adaptive from Excess Enrollees with respect to the Initial Year, less refunds and
chargebacks.
	 
	 	f.	 	“Membership Fee” means the applicable Program membership fee with
respect to a person’s membership in a Program.

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     3. Exhibit C of the Agreement is hereby deleted in its entirety and replaced with the
following:

“1. For [ * * * ] Enrollees in each calendar month during the Term of the Agreement,
Adaptive shall pay [ * * * ] enrolled in a Program for which [ * * * ]. For all new
Enrollees above the [ * * * ] during any month of the Term (herein called “Excess
Enrollees”), Adaptive [ * * * ].

2. Commissions with respect to Eligible Enrollees shall be paid to Intelius, less the
applicable Decline Reserve, within fifteen (15) days after the conclusion of the calendar
month during which a particular Eligible Enrollee is enrolled in the applicable Program.
Commissions with respect to Excess Enrollees shall be paid to Intelius, less Appropriate
Reserves, within fifteen (15) days after the conclusion of the calendar month during which a
particular Excess Enrollee is billed the applicable Program membership fee.

3. (a) After the conclusion of each 3-month period following the Initial Fee Date, fees paid
to Intelius hereunder with respect to Eligible Enrollees shall be reviewed, and to the
extent that such amount paid to Intelius exceeds or is less than the amount earned by
Intelius hereunder with respect to Eligible Enrollees through such review date, any amount
by which Intelius was overpaid or underpaid shall be paid to the Party entitled to such
amount within five (5) business days after the determination thereof (or at the option of
the Party entitled to such amount, may be set off against future fees due to the other Party
hereunder).

     (b) At the conclusion of each Initial Year, Adaptive shall review the fees paid to
Intelius hereunder with respect to each Excess Enrollee during such Initial Year, and to the
extent that such amount paid to Intelius with respect to such Excess Enrollee during the
Initial Year [ * * * ] in a Program with a monthly [ * * * ] of an Excess Enrollee enrolled
in a Program with a monthly [ * * * ] each case after giving effect to Declines through such
period), Adaptive shall pay the amount of such deficiency (such amount being the “Shortfall
Amount”) to Intelius within five (5) business days after the determination thereof. Adaptive
shall be entitled to deduct the Shortfall Amount from First Renewal Year Fees for Excess
Enrollees.

     (c) After the conclusion of each First Renewal Year, fees paid to Intelius hereunder
with respect to each Excess Enrollee during such First Renewal Year shall be reviewed, and
to the extent that the amount paid to Intelius with respect to each Excess Enrollee during
such First Renewal Year exceeds or is less than the amount earned by Intelius hereunder with
respect to the First Renewal Year through such review date (after giving effect to any
deductions, if any, of the Shortfall Amount from First Renewal Year Fees for such period
through such review date), any amount by which Intelius was overpaid or underpaid shall be
paid to the Party entitled to such amount within five (5) business days after the
determination thereof (or at the option of the Party entitled to such
amount, may be set off against future fees due to the other Party hereunder) for Excess
Enrollees.

     (d) During the period beginning June 1, 2008 and ending June 30, 2008 either party may
request a modification to the payment structure set forth in this Addendum Two. If the
parties cannot reach agreement on a payment structure, either party may give the other

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party written notice of termination of the Agreement during this period which will become
effective 60 days after the notice was received. If within this period the parties do not
agree to a modification of the payment terms and neither party provides a written notice of
termination, the Agreement, as modified by this Addendum, shall continue in force per its
terms.”

     4. Subsection 5.1 of Section 5 entitled “Term; Termination” is modified to replace the phrase
in the first line of said Subsection which reads “this Agreement (a) shall be for an initial term
of  [ * * * ] ...” with “this Agreement (a) shall be for an initial term of  [ * * * ] ...”.

     5. [ * * * ]

     6. All terms and conditions of the Agreement not modified by this Addendum remain in full
force and effect.

	 	 	 	 	 	 	 	 	 	 	 
	INTELIUS SALES COMPANY, LLC	 	ADAPTIVE MARKETING, LLC
	 
	 	 	 	 	 	 	 	 	 	 
	By:	 	/s/ John Arnold	 	By:	 	/s/ Idaptive Marketing LLC
	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	Printed Name:	 	John Arnold	 	Printed	 	Name:	 	Idaptive Marketing LLC
	 	 	 	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	Title:	 	Executive Vice President	 	Title:	 	Sole Member
	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 	 	 
	Date:

	 	 	 	12/21/07
	 	Date:
	 	 	 	12/21/07
	 	 	 	 	 	 	 

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