Document:

Exhibit
10.1

 

ZVV
MEDIA PARTNERS, LLC

 

AND

 

ZASH
GLOBAL MEDIA AND ENTERTAINMENT CORPORATION

24
Aspen Park Blvd.

East
Syracuse, NY 13057

 

October
1, 2021

 

AdRizer
LLC

1570
Boulevard of the Arts

Sarasota, FL 34236

 

	Re:	Letter of Intent 

 

Dear Ken:

 

This
letter of intent (the “Letter of Intent”) is intended to summarize the principal terms of a
proposal by ZVV Media Partners, LLC and ZASH Global Media and Entertainment Corporation, a Delaware corporation (collectively
referred to as “Zash”), to acquire all the outstanding membership and other equity interests of AdRizer LLC,
a Delaware limited liability company (the “Company”), from the Company’s equity holders (the “Selling
Members”). The foregoing transaction, as more fully described herein, is referred to herein as the “Transaction,”
and Zash, the Selling Members, and the Company may each be referred to as a “Party” and collectively as the
“Parties.”

 

1.
The Transaction.

 

(a)
Zash or its affiliate will acquire all the outstanding membership/equity interests in the Company, either via merger, purchase of
such membership/equity interests from the Selling Members, or other transaction structure, as mutually agreed following discussions
with the Parties’ respective legal and tax advisors, such that the Company will continue as a wholly owned
subsidiary of Zash, for an
aggregate purchase price of $108,000,000 (the “Purchase Price”) and payable as follows:

 

(i)
$15,000,000 in cash payable at closing of the Transaction (the “Closing”).

 

(ii)
$10,000,000 in cash, which will be placed in escrow with an escrow agent to be agreed upon by the Parties for a 12-month period
after the Closing to secure the indemnification obligations of the Selling Members under the Definitive Agreement (as defined below)
(the “Escrow Amount”). Subject to the indemnification obligations, the Escrow Amount shall be released 12
months following the Closing.

 

    	 

    	 

    

 

  (iii)
$83,000,000 in common stock of Zash (the “Stock Consideration”). The Stock Consideration value shall be
based on a mutually agreeable valuation of Zash. The Stock Consideration shall be subject to (1) a two-year lock-up period and
leak-out agreement on substantially the same basis as the founders and executive management of Zash; provided, however, the
agreements signed by the Selling Members shall contain a provision providing that any favorable amendments or modifications to the
agreement signed by founders and executives of Zash shall automatically apply to the agreements signed by the Selling Members, and
(2) such other stockholder obligations reasonably required by Zash in connection with the merger transaction between Zash and Vinco
Ventures, Inc. (“Vinco”) or otherwise, including, but not limited to, customary drag along obligations
(subject to customary limitations) related to such merger such that the Stock Consideration shares are exchanged for shares of Vinco
pursuant to the terms and conditions of such merger transaction documents; provided in each case under this clause
(2) that all such obligations are also applicable to all similarly situated stockholders of Zash.

 

(b) The
Purchase Price assumes that the Company is cash-free and debt-free and has sufficient working capital to satisfy its liabilities in the
ordinary course of business. The Purchase Price will be subject to a working capital adjustment equal to the difference, positive or
negative, between the Company’s working capital (inclusive of cash but net of all
third-party debt), at the Closing and a working capital target to be agreed upon by the parties and set forth in the Definitive Agreement
(as defined below). The amount of the Purchase Price adjustment will be estimated as of the Closing and finally adjusted post-Closing
in accordance with the Definitive Agreement. For purposes of determining working capital, the historical practices of the Company will
be used.

 

(c) Separate
from the Purchase Price, Zash will invest a minimum of$ 5,000,000 of cash in the Company for its post-Closing working capital
needs, to be funded $1,000,000 at Closing and $1,000,000
every 3 months thereafter, unless otherwise mutually agreed in a budget to be agreed upon by the Parties in connection with the
Definitive Agreement or subsequently modified by mutual agreement of Zash and Company CEO Ken Bond.

 

(d) The
Definitive Agreement shall provide that, subject to the terms and conditions therein, the Closing shall occur by December 31, 2021 (the
“Deadline Date”).

 

(e) Prior
to, and effective as of, the Closing, Company CEO Ken Bond will enter into a three-year employment agreement with Zash or its designee
to provide post-Closing services upon terms and conditions (including as to retention, cash bonus opportunities, and equity compensation)
to be reasonably agreed between the Parties and Mr. Bond.

 

2.
Definitive Agreement.

 

(a) After
execution of this Letter of Intent the Parties will commence to negotiate a definitive agreement
(the “Definitive Agreement”) and customary ancillary agreements effectuating
the Transaction, to be drafted by Zash’s counsel. The Parties will endeavor to structure the Transaction in a tax efficient
manner.

 

(b) The
Definitive Agreement will include the material terms and conditions set forth herein and such other representations, warranties, conditions,
covenants, releases, escrows, indemnities and other terms and conditions that are customary for transactions of this kind.

 

    	-2-

    	 

    

 

(c) The
Definitive Agreement will include customary termination provisions. In addition, the Company
will have the right to terminate the Definitive Agreement if, among other things (i) the merger
contemplated by and among Vinco, Vinco Acquisition Corporation, and Zash, as amended or restated from time to time does not close
by the Deadline Date, or (ii) Zash materially breaches, or fails to timely satisfy any pre-Closing covenant or Closing condition of,
the Definitive Agreement (other than as a result of a breach by the Company or the Selling Member), and such breach or failure is not
waived by the Selling Members or timely cured by Zash (each of the foregoing clauses (i)-(ii), a “Qualifying Termination
Event”).

 

(d) The
Definitive Agreement will further provide that, in the event (i) the Company terminates the Definitive Agreement as a result of a Qualifying
Termination Event, or (ii) Zash terminates the Definitive Agreement for any reason other
than a material breach, or failure to timely satisfy any pre-Closing covenant or Closing condition of, the Definitive Agreement by the
Selling Members or the Company (other than as a result of a breach by Zash and other than any such breach or failure that is timely cured
in accordance with the provisions of the Definitive Agreement), the Selling Members shall be entitled to reimbursement for their legal
and professional fees incurred in connection with the Transaction, not to exceed $250,000 in the aggregate.

 

3. Conditions.
Zash’s obligation to close the Transaction will be subject to customary conditions, including, but not limited to, the following:

 

 (a) Zash’s satisfactory completion of due diligence in its sole discretion;

 

(b) the
Parties’ execution of the Definitive Agreement and any ancillary agreements thereto, and mutual performance in accordance with
their terms;

 

(c) the
receipt of all necessary consents and approvals from all third-parties, including counterparties to material contracts of the Company
and any governmental authority;

 

(d) there
being no material adverse change in the business, results
of operations, prospects, condition (financial or otherwise) or assets of the Company;

 

(e) there
being no pending or threatened litigation regarding the Transaction or the Definitive Agreement not previously disclosed by Company;

 

(f) board
of directors and stockholders of Zash and the board of directors or managers or similar
governing body and Selling Members of Company approving the Transaction; and

 

 (g) delivery of customary Closing certificates and other documentation.

 

4. Due
Diligence. From and after the date of this Letter of Intent, the Company will provide Zash and its advisors reasonable access during
normal business hours to the records concerning the Company and its subsidiaries and affiliates for the purpose of completing Zash’s
due diligence review. The due diligence investigation will include, but is not limited to, a complete review of applicable business,
financial, legal, tax, intellectual property records and agreements, membership interests and any other equity interests of the Selling
Members, rights and obligations of the Selling Members, and any other matters Zash’s
accountants, legal counsel and other advisors reasonably deem relevant. Zash shall not contact any Selling Members (other than the Company’s
CEO), employees, customers, or suppliers of the Company about this Transaction without prior written consent (which may be in the form
of an email) of the Company’s CEO.

 

    	-3-

    	 

    

 

5. Exclusivity.
In consideration of the expenses that Zash has incurred and will incur in connection with the proposed
Transaction, the Company agrees that until such time as this Letter of Intent has terminated in accordance with the provisions
of Section 9 (Termination) (the “Exclusivity Period”), the Company and the Selling Members who are aware
of the discussions between the Company and Zash regarding the potential Transaction will not, and will each cause its subsidiaries and
affiliates and its and their respective representatives, officers, employees, directors, agents, members, equityholders, financial advisors,
consultants, and brokers (each, a “Company Party”) not to, knowingly solicit, entertain, negotiate, facilitate,
accept or discuss, directly or indirectly, any proposal or offer from any person or group of persons, including any Company Party, other
than Zash and its affiliates (an “Acquisition Proposal”), to acquire all or any material part of the business
or properties of, or all or any material portion of the membership interests of (or any other ownership or economic interest in) the
Company or any of its subsidiaries and affiliates (if any), whether by merger, purchase of equity, purchase of assets, tender offer or
otherwise, or provide any non- public information to any third-party in connection with an Acquisition Proposal or enter into any agreement,
arrangement or understanding requiring the Company to abandon, terminate or fail to consummate the Transaction with Zash. The Company
agrees to immediately notify Zash if a Company Party has received any indications of interest, requests for information or offers in
respect of an Acquisition Proposal, and will communicate to Zash the name of the party making such indication, request or offer. Immediately
upon execution of this Letter of Intent, the Company will, and will cause each Company Party to, terminate any and all existing discussions
or negotiations with any person or group of persons, including any Company Party, other than Zash and its affiliates, regarding an Acquisition
Proposal. The preceding restrictions shall also apply in the event of and during the pendency of any bankruptcy proceeding with respect
to any Company Party. The Exclusivity Period shall be subject to early termination as provided in Exhibit A.

 

 6. [Reserved.]

 

7.
Confidentiality. This Letter of Intent is confidential to the Parties and each of their subsidiaries and affiliates, and their
respective representatives and agents, and is subject to the Mutual Non-Disclosure Agreement between the Parties entered into as of July
29, 2021 (the “Confidentiality Agreement”).

 

8. Expenses.
Except as set forth in Section 12 (Attorneys’ Fees), each Party shall be responsible for and bear all of its own costs and
expenses (including any broker’s or finder’s fees) incurred at any time in connection with pursuing or consummating the Transaction.

 

9. Termination.
This Letter of Intent will automatically terminate and be of no further force and effect upon the earlier of (i) the execution of the
Definitive Agreement, (ii) the mutual agreement of the Parties, (iii) the delivery of a termination notice by either Party, at any time
after the close of business on the 45th day after the date hereof, and (iv) the delivery by the Company of written notice of termination
following the occurrence of any of the events set forth on Exhibit A.
Notwithstanding anything in the previous sentence (a) Sections 7 through 14 shall survive the termination of this Letter
of Intent, and (b) the termination of this Letter of Intent shall not affect any rights any Party has with respect to the breach of this
Letter of Intent by another Party prior to such termination.

 

    	-4-

    	 

    

 

10. Governing
Law; Venue. This Letter of Intent will be governed by and construed in accordance with the internal laws of the State of Delaware,
without giving effect to any choice or conflict of law provision or rule (whether of the State of Delaware or any other jurisdiction)
that would cause the application of laws of any jurisdiction other than those of the State of Delaware. The Parties hereto hereby irrevocably
and unconditionally (i) consent to submit to the exclusive jurisdiction of the state and federal courts located in the State of Delaware
for any action, suit or proceeding arising out of or relating to this Letter of Intent (and the Parties hereby irrevocably and unconditionally
agree not to commence any such action, suit, or proceeding except in such courts),

(ii)
waive any objection to the laying of venue of any such action, suit or proceeding in any such courts and (iii) waive and agree not to
plead or claim that any such action, suit or proceeding brought in any such court has been brought in an inconvenient forum.

 

11. No
Third-Party Beneficiaries. Except as specifically set forth or referred to herein, nothing herein is intended or will be construed
to confer upon any person or entity other than the Parties and their successors or assigns, any rights or remedies under or by reason
of this Letter of Intent.

 

12. Attorneys’
Fees. If any action is brought to enforce or interpret any provision of this Letter of Intent,
or the rights or obligations of any Party hereunder, the prevailing or successful Party will be entitled to recover all reasonable
attorneys’ fees and costs incurred or sustained by such Party in connection with such action.

 

13. No
Binding Agreement. This Letter of Intent reflects the intention of the Parties only and neither this Letter of Intent nor its acceptance
shall give rise to any legally binding or enforceable obligation on any Party, except regarding Sections 5 through 14 hereof
(which Sections are binding and enforceable) (the “Binding Provisions”). Other than the Binding Provisions,
no contract or agreement providing for any transaction involving the Parties shall be deemed to exist hereunder unless and until the
Definitive Agreement has been executed and delivered.

 

14. Miscellaneous.
This Letter of Intent may be executed in counterparts, each of which will be deemed to be an original, but all of which together
will constitute one agreement. Executed counterparts to this Letter of Intent may be delivered via facsimile, via PDF in an email transmission
or other electronic transmission (e.g., DocuSign). The headings of the various sections of this Letter of Intent have been inserted for
reference only and will not be deemed to be a part of this Letter of Intent.

 

[signature
page follows]

 

    	-5-

    	 

    

 

If
you agree with the terms set forth above and desire to proceed with the actions related to the
proposed Transaction on that basis, please sign this Letter of Intent in the space provided below.

 

	 	Very
    truly yours,
	 	 	 
	 	ZASH
    GLOBAL MEDIA AND ENTERTAINMENT CORPORATION
	 	 	 
	 	By:	
	 	Name: 	TED
    FARNSWORTH
	 	Title:	Co-Founder
	 	 	 
	 	ZVV
    MEDIA PARTNERS, LLC
	 	 	 
	 	By:	
	 	Name:	CHRIS
    FERGUSON
	 	Title:	DIRECTOR
	 	 	 

	AGREED TO AND ACCEPTED:	 
	 	 
	ADRIZER LLC	 
	 	 	 
	By:		 
	Name: 	KEN BOND	 
	Title:	CEO	 

 

    	 

    	 

    

 

Exhibit
A

 

Early
Termination

 

The
Company shall have the right to terminate the Exclusivity Period and this Letter of Intent upon written notice to Zash in the event that:

 

(i) Zash
does not make commercially reasonable efforts to deliver an initial draft of the Definitive Agreement within 21 days following the date
hereof;

 

(ii) the
Plan of Merger by and among Vinco, Vinco Acquisition Corporation, and Zash is terminated for any reason;

 

(iii) Zash
indicates in writing that it wishes to materially change any of the economic terms or the other material terms contained herein in a
manner adverse to the Company or the Selling Members; or

 

(iv) Zash
materially breaches any of its obligations under the Confidentiality Agreement.Exhibit 10.4

 

LOCKUP AGREEMENT

 

This Lockup Agreement is dated
as of July 19, 2021 and is between Omnichannel Acquisition Corp., a Delaware corporation (the “Company”) and
each of the parties identified on Exhibit A hereto and the other Persons who enter into a joinder to this Agreement substantially
in the form of Exhibit B hereto with the Company in order to become a “Stockholder Party” for purposes of this
Agreement (collectively, the “Stockholder Parties”). Capitalized terms used but not defined herein shall have
the meanings assigned to them in the Business Combination Agreement (as defined below).

 

BACKGROUND:

 

WHEREAS, the Company,
Omnichannel Merger Sub, Inc., a Delaware corporation and a direct wholly owned subsidiary of the Company (“Merger Sub”),
and Legacy Kin entered into a Business Combination Agreement (as amended or modified from time to time, the “Business Combination
Agreement”), dated as of the date hereof, pursuant to which, among other things, Merger Sub will merge with and into Legacy
Kin, with Legacy Kin continuing on as the surviving entity (the “Surviving Corporation”) and a wholly owned
subsidiary of the Company, on the terms and conditions set forth therein (the “Merger”);

 

WHEREAS, the Stockholder
Parties own equity interests in Kin Insurance, Inc., a Delaware corporation (“Legacy Kin”), and will, following
the Merger, own equity interests in the Company;

 

WHEREAS, immediately
following the Merger, the Company will change its name to “Kin Insurance, Inc.” and, concurrently, Legacy Kin will be renamed;
and

 

WHEREAS, in connection
with the Merger and as inducement for the Company and Merger Sub to enter into the Merger Agreement, the parties hereto wish to set forth
herein certain understandings between such parties with respect to restrictions on transfer of equity interests in the Company.

 

NOW, THEREFORE, the
parties agree as follows:

 

ARTICLE I

INTRODUCTORY MATTERS

 

1.1 Defined
Terms. In addition to the terms defined elsewhere herein, the following terms have the following meanings when used herein with
initial capital letters:

 

“Affiliate”
has the meaning ascribed to such term in Rule 12b-2 of the General Rules and Regulations under the Exchange Act.

 

“Agreement”
means this Lockup Agreement, as the same may be amended, supplemented, restated or otherwise modified from time to time in accordance
with the terms hereof.

 

“Business Combination
Agreement” has the meaning set forth in the Background.

 

     

     

    

 

“Change of Control”
means any transaction or series of transactions (A) following which a Person or “group” (within the meaning of Section 13(d)
of the Exchange Act) of Persons (other than the Company, the Surviving Corporation or any of their respective Subsidiaries), has direct
or indirect beneficial ownership of securities (or rights convertible or exchangeable into securities) representing fifty percent (50%)
or more of the voting power of or economic rights or interests in the Company, the Surviving Corporation or any of their respective Subsidiaries,
(B) constituting a merger, consolidation, reorganization or other business combination, however effected, following which either (1) the
members of the Board of Directors of the Company or the Surviving Corporation immediately prior to such merger, consolidation, reorganization
or other business combination do not constitute at least a majority of the Board of Directors of the company surviving the combination
or, if the Surviving Corporation is a Subsidiary, the ultimate parent thereof or (2) the voting securities of the Company, the Surviving
Corporation or any of their respective Subsidiaries immediately prior to such merger, consolidation, reorganization or other business
combination do not continue to represent or are not converted into fifty percent (50%) or more of the combined voting power of the then
outstanding voting securities of the Person resulting from such combination or, if the Surviving Corporation is a Subsidiary, the ultimate
parent thereof, or (C) the result of which is a sale of all or substantially all of the assets of the Company or the Surviving Corporation
(as appearing in its most recent balance sheet) to any Person.

 

“Closing Date”
means the date of the closing of the Merger.

 

“Common Stock”
means the common stock, par value $0.0001 per share, of the Company, following the consummation of the Merger.

 

“Company”
has the meaning set forth in the Preamble.

 

“Exchange Act”
means the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder, as the same may be amended
from time to time.

 

“Governmental
Entity” means any United States or foreign or international (A) federal, state, local, municipal or other government, (B)
governmental or quasi-governmental entity of any nature (including any governmental agency, branch, department, official, or entity and
any court or other tribunal), or (C) body exercising or entitled to exercise any administrative, executive, judicial, legislative, police,
regulatory, or taxing authority or power of any nature, including any arbitrator or arbitral tribunal (public or private).

 

“Immediate Family
Member” means any person that is related by blood or current or former marriage or adoption, in each case that is not more
remote than a first cousin.

 

“Legacy Kin”
has the meaning set forth in the Background.

 

“Lock-up Period”
has the meaning set forth in Section 2.1(a).

 

“Lock-up Shares”
means with respect to any Stockholder Party and its respective Permitted Transferees, (A) the shares of Common Stock held by such Person
immediately following the closing of the Merger (other than any shares purchased pursuant to a Subscription Agreement) and (B) the shares
of Common Stock issuable to such Person upon the settlement or exercise of restricted stock units, stock options or other equity awards
outstanding as of immediately following the closing of the Merger in respect of awards of Legacy Kin outstanding immediately prior to
the closing of the Merger, determined as if, with respect to any such equity awards that are net exercised, such equity awards were instead
cash exercised.

 

    2

     

    

 

“Merger”
has the meaning set forth in the Background.

 

“Merger Sub”
has the meaning set forth in the Background.

 

“Permitted Transferees”
means, prior to the expiration of the Lock-up Period, any Person to whom such Stockholder Party or any other Permitted Transferee of such
Stockholder Party is permitted to transfer such shares of Common Stock pursuant to Section 2.1(b).

 

“Release”
has the meaning set forth in Section 2.1(f).

 

“Sponsor Agreement”
means the letter agreement, dated as of the date hereof, by and among the Company, Omnichannel Sponsor LLC (the “Sponsor”),
Legacy Kin and the officers and directors of the Company party thereto.

 

“Sponsor Agreement
Amendment” has the meaning set forth in Section 2.1(f).

 

“Stockholder Parties”
has the meaning set forth in the Preamble.

 

“Subscription
Agreement” means a Subscription Agreement, dated as of the date hereof, by and between a Stockholder Party and the Company.

 

“Surviving Corporation”
has the meaning set forth in the Background.

 

“Trading Day”
means any day on which shares of Common Stock are actually traded on the principal securities exchange or securities market on which shares
of Common Stock are then traded.

 

“Transfer”
means the (A) sale of, offer to sell, contract or agreement to sell, hypothecation or pledge of, grant of any option to purchase or otherwise
dispose of or agreement to dispose of, in each case, directly or indirectly, or establishment or increase of a put equivalent position
or liquidation with respect to or decrease of a call equivalent position within the meaning of Section 16 of the Exchange Act with respect
to, any security, (B) entry into any swap or other arrangement that transfers to another, in whole or in part, any of the economic consequences
of ownership of any security, whether any such transaction is to be settled by delivery of such securities, in cash or otherwise, or (C)
public announcement of any intention to effect any transaction specified in clause (A) or (B).

 

1.2 Construction.
Unless the context otherwise requires: (a) “including” (and with correlative meaning “include”) means including
without limiting the generality of any description preceding or succeeding such term and shall be deemed in each case to be followed by
the words “without limitation”; (b) “or” is disjunctive but not exclusive, (c) words in the singular include
the plural, and in the plural include the singular, and (d) the words “hereof”, “herein”, and “hereunder”
and words of similar import when used in this Agreement refer to this Agreement as a whole and not to any particular provision of this
Agreement, and references to “Sections” are to sections of this Agreement unless otherwise specified. The parties have participated
jointly in the negotiation and drafting of this Agreement. Consequently, in the event an ambiguity or question of intent or interpretation
arises, this Agreement shall be construed as if drafted jointly by the parties hereto, and no presumption or burden of proof shall arise
favoring or disfavoring any party by virtue of the authorship of any provision of this Agreement.

 

    3

     

    

 

ARTICLE II

LOCKUP

 

2.1 Lockup.

 

(a) Subject
to the exclusions in Section 2.1(b), each Stockholder Party agrees that it, he or she shall not Transfer any Lock-up Shares until
the earlier of (A) 180 days after the Closing Date and (B) subsequent to the Closing Date, the date on which the Company completes a liquidation,
merger, capital stock exchange, reorganization, bankruptcy or other similar transaction that results in all of the Company’s stockholders
having the right to exchange their shares of Common Stock for cash, securities or other property (the “Lock-up Period”).
For avoidance of doubt, the occurrence of any event listed in subsection (B) above shall terminate this Agreement as of the closing of
such event, and all Common Stock restricted pursuant to this Agreement shall be released from all restrictions set forth herein.

 

(b) Notwithstanding
Section 2.1(a) above, each Stockholder Party or any of its Permitted Transferees may Transfer any Lock-up Shares it holds during
the Lock-up Period: (i) to other Stockholder Parties or any direct or indirect partners, members or equity holders of such Stockholder
Party, any Affiliate of such Stockholder Party or any related investment funds or vehicles controlled or managed by such Stockholder Party
or its Affiliates; (ii) by bona fide gift or gifts, including to a charitable organization; (iii) in the case of an individual, by virtue
of laws of descent and distribution upon death of such individual; (iv) to any trust, partnership, limited liability company or other
entity for the direct or indirect benefit of the undersigned or the Immediate Family Member of the undersigned; (v) to any Immediate Family
Member or other dependent; (vi) to a nominee or custodian of a person to whom a disposition or transfer would be permissible under clauses
(ii) through (v) above; (vii) pursuant to an order or decree of a Governmental Entity; (viii) to the Company or its subsidiary or parent
entities upon death, disability or termination of employment, in each case, of such holder; (ix) pursuant to a bona fide tender offer,
merger, consolidation or other similar transaction, in each case made to all holders of Common Stock, involving a Change of Control (including
negotiating and entering into an agreement providing for any such transaction); provided, however, that in the event that such tender
offer, merger, consolidation or other such transaction is not completed, such Stockholder Party’s shares shall remain subject to
the provisions of this Section 2.1; (x) to the Company (1) pursuant to the exercise, in each case on a “cashless” or
“net exercise” basis, of any option to purchase shares granted by the Company pursuant to any employee benefit plans or arrangements
which are set to expire during the Lock-up Period, where any shares received by the undersigned upon any such exercise will be subject
to the terms of this Section 2.1, or (2) for the purpose of satisfying any withholding taxes (including estimated taxes) due as
a result of the exercise of any option to purchase shares or the vesting of any restricted stock awards granted by the Company pursuant
to employee benefit plans or arrangements which are set to expire or automatically vest during the Lock-up Period, in each case on a “cashless”
or “net exercise” basis, where any shares received by such Stockholder Party upon any such exercise or vesting will be subject
to the terms of this Section 2.1, or (xi) in any transaction relating to Common Stock acquired by the undersigned in open market
transactions; or (xii) with the prior written consent of the Company; provided that:

 

(i) in
the case of each transfer or distribution pursuant to clauses (i) through (vii) above, (a) each donee, trustee, distributee or transferee,
as the case may be, agrees to be bound in writing by the restrictions set forth in this Section 2.1; and (b) any such transfer
or distribution shall not involve a disposition for value, other than with respect to any such transfer or distribution for which the
transferor or distributor receives (x) equity interests of such transferee or (y) such transferee’s interests in the transferor;
and

 

    4

     

    

 

(ii) in
the case of each transfer or distribution pursuant to clauses (ii) through (vii) above, if any public reports or filings (including filings
under Section 16(a) of the Exchange Act) reporting a reduction in beneficial ownership of shares shall be required or shall be voluntarily
made during the Lock-up Period (x) such Stockholder Party shall provide the Company prior written notice informing them of such report
or filing and (y) such report or filing shall disclose that such donee, trustee, distributee or transferee, as the case may be, agrees
to be bound in writing by the restrictions set forth herein.

 

(c) Each
Stockholder Party shall be permitted to enter into a trading plan established in accordance with Rule 10b5-1 under the Exchange Act during
the applicable Lock-up Period so long as no Transfers of such Stockholder Party’s shares of Common Stock in contravention of this
Section 2.1 are effected prior to the expiration of the applicable Lock-up Period.

 

(d) Each
Stockholder Party also agrees and consents to the entry of stop transfer instructions with the Company’s transfer agent and registrar
against the transfer of any Lock-up Shares except in compliance with the foregoing restrictions and to the addition of a legend to such
Stockholder Party’s Lock-up Shares describing the foregoing restrictions.

 

(e) For
the avoidance of doubt, each Stockholder Party shall retain all of its rights as a stockholder of the Company with respect to the Lock-up
Shares during the Lock-up Period, including the right to vote any Lock-up Shares.

 

(f) Notwithstanding
anything to the contrary in this Agreement, if either (i) any waiver, release, termination, shortening or other amendment or modification
to the Sponsor Agreement (“Sponsor Agreement Amendment”) occurs which improves the terms of the lock-up of any
shares of Common Stock held by the Sponsors immediately following the Closing (but for the avoidance of doubt, not warrants to acquire
shares of Common Stock or shares of Common Stock issuable upon the exercise of such warrants), or (ii) the Company waives, releases, terminates,
shortens, or otherwise amends or modifies the restrictions in this Agreement as to any Stockholder Party(ies) (each of the events in (i)
or (ii), a “Release”), then the Release shall apply pro rata and on the same terms to the lock-up on each Stockholder
Party’s Lock-up Shares hereunder and the provisions of this Section 2.1 shall be deemed immediately and automatically waived,
released, terminated, shortened, amended or modified, as the case may be, without further action of the parties. For the avoidance of
doubt, the provisions of this Section 2.1 shall not be deemed waived, released, terminated, shortened, amended or modified if any
such waiver, release, termination, shortening, amendment or modification would further obligate or is otherwise adverse to the holders
of Lock-up Shares hereunder; provided, however, that in any such circumstances the holders of Lock-up Shares hereunder shall be granted
equal opportunity to participate in such Release on equal terms to the parties thereto prior to the effectiveness thereof. Prior to any
Sponsor Agreement Amendment or Release, the Company will provide reasonable advance written notice (in no case less than five (5) Trading
Days) to each Stockholder Party indicating that the Company plans to take a specified action with respect to the Sponsor Agreement or
Release and setting forth the terms of any such Sponsor Agreement Amendment or Release.

 

(g) Each
Stockholder Party agrees not to Transfer any Lock-up Shares in violation of this Agreement.

 

    5

     

    

 

ARTICLE III

GENERAL PROVISIONS

 

3.1 Notices.
All notices, requests, claims, demands and other communications among the parties hereto shall be in writing and shall be deemed to have
been duly given (i) when delivered in person, (ii) when delivered after posting in the United States mail having been sent registered
or certified mail return receipt requested, postage prepaid, (iii) when delivered by FedEx or other nationally recognized overnight delivery
service or (iv) when e-mailed during normal business hours (and otherwise as of the immediately following Business Day), addressed as
follows:

 

If to the Company prior to the Closing Date, to:

 

Omnichannel Acquisition Corp.

485 Springfield Avenue, #8

Summit, New Jersey 07901

Attn: Matt Higgins; Austin Simon

Email: mhiggins@omnichannelcorp.com; asimon@omnichannelcorp.com

 

with copies (which shall not constitute notice) to:

 

Winston & Strawn LLP

200 Park Avenue

New York, NY 10166

Attn: Brad Vaiana; Kyle Gann; David Sakowitz

Email: bvaiana@winston.com; kgann@winston.com; dsakowitz@winston.com

 

If to the Company on or after the Closing Date,
to:

 

Kin Insurance, Inc.

55 W. Monroe, Suite 2200

Chicago, IL 60603

Email: Legal@kin.com

 

    6

     

    

 

with copies (which shall not constitute notice) to:

 

Latham & Watkins LLP

811 Main Street, Suite 3700

Houston, Texas 77002

Attention: John Greer

Email: John.Greer@lw.com

 

or to such other address as the Company may have previously furnished
to the others in writing in the manner set forth above. If to any Stockholder Party, to such address indicated on the Company’s
records with respect to such Stockholder Party or to such other address or addresses as such Stockholder Party may from time to time designate
in writing.

 

3.2 Amendment.
This Agreement may be amended or modified in whole or in part, only by a duly authorized agreement in writing, executed by the Company,
the Sponsor and the Stockholder Parties holding a majority of the shares then held by the Stockholder Parties in the aggregate as to which
this Agreement has not been terminated, executed in the same manner as this Agreement and which makes reference to this Agreement. This
Agreement may not be modified or amended except as provided in the immediately preceding sentence and any purported amendment by any party
or parties hereto effected in a manner which does not comply with this Section 3.2 shall be null and void, ab initio.

 

3.3 Further
Assurances. The parties hereto will sign such further documents, cause such meetings to be held, resolutions passed, exercise
their votes and do and perform and cause to be done such further acts and things necessary, proper or advisable in order to give full
effect to this Agreement and every provision hereof.

 

3.4 Assignment.
No party hereto shall assign, delegate or otherwise transfer this Agreement or any part hereof without the prior written consent of the
other parties hereto. Subject to the foregoing, this Agreement shall be binding upon and inure to the benefit of the parties hereto and
their respective permitted successors and assigns. Any attempted assignment in violation of the terms of this Section 3.4 shall
be null and void, ab initio.

 

3.5 Parties
in Interest. This Agreement shall be binding upon and inure solely to the benefit of each party hereto and their respective successors
and permitted assigns and nothing in this Agreement, express or implied, is intended to or shall confer upon any other person any rights,
benefits or remedies of any nature whatsoever under or by reason of this Agreement; other than the Sponsor who shall be a third party
beneficiary to this Agreement.

 

3.6 Waiver.
Any agreement on the part of any party hereto to any waiver of any term or condition of this Agreement shall be valid only if set forth
in a written instrument signed on behalf of such party and the Sponsor. Any waiver of any term or condition shall not be construed as
a waiver of any subsequent breach or a subsequent waiver of the same term or condition, or a waiver of any other term or condition of
this Agreement. The failure of any party to assert any of its rights hereunder shall not constitute a waiver of such rights.

 

    7

     

    

 

3.7 Governing
Law. This Agreement, and all claims or causes of action based upon, arising out of, or related to this Agreement or the transactions
contemplated hereby, shall be governed by and construed in accordance with the laws of the State of Delaware, without giving effect to
any choice of law or conflict of law provision or rule (whether of the State of Delaware or any other jurisdiction) that would cause the
application of the law of any jurisdiction other than the State of Delaware.

 

3.8 Waiver
of Jury Trial. THE PARTIES EACH HEREBY WAIVE, TO THE FULLEST EXTENT PERMITTED BY LAW, ANY RIGHT TO TRIAL BY JURY OF ANY PROCEEDING,
CLAIM, DEMAND, ACTION, OR CAUSE OF ACTION (I) ARISING UNDER THIS AGREEMENT OR (II) IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL
TO THE DEALINGS OF THE PARTIES IN RESPECT OF THIS AGREEMENT OR ANY OF THE TRANSACTIONS CONTEMPLATED HEREBY, IN EACH CASE, WHETHER NOW
EXISTING OR HEREAFTER ARISING, AND WHETHER IN CONTRACT, TORT, EQUITY, OR OTHERWISE. THE PARTIES EACH HEREBY AGREE AND CONSENT THAT ANY
SUCH PROCEEDING, CLAIM, DEMAND, ACTION OR CAUSE OF ACTION SHALL BE DECIDED BY COURT TRIAL WITHOUT A JURY AND THAT THE PARTIES MAY FILE
AN ORIGINAL COUNTERPART OF A COPY OF THIS AGREEMENT WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF THE PARTIES HERETO TO THE WAIVER
OF THEIR RIGHT TO TRIAL BY JURY. EACH PARTY CERTIFIES AND ACKNOWLEDGES THAT (A) NO REPRESENTATIVE, AGENT OR ATTORNEY OF ANY OTHER PARTY
HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT, IN THE EVENT OF LITIGATION, SEEK TO ENFORCE THE FOREGOING WAIVER,
(B) EACH SUCH PARTY UNDERSTANDS AND HAS CONSIDERED THE IMPLICATIONS OF THIS WAIVER, (C) EACH SUCH PARTY MAKES THIS WAIVER VOLUNTARILY
AND (D) EACH SUCH PARTY HAS BEEN INDUCED TO ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN
THIS SECTION 3.8.

 

3.9 Submission
to Jurisdiction. Each of the parties hereto irrevocably and unconditionally submits to the exclusive jurisdiction of the
Chancery Court of the State of Delaware (or, if the Chancery Court of the State of Delaware declines to accept jurisdiction, any state
or federal court sitting in Wilmington, Delaware), for the purposes of any proceeding, claim, demand, action or cause of action (a) arising
under this Agreement or (b) in any way connected with or related or incidental to the dealings of the parties hereto in respect of this
Agreement or any of the transactions contemplated hereby, and irrevocably and unconditionally waives any objection to the laying of venue
of any such proceeding in any such court, and further irrevocably and unconditionally waives and agrees not to plead or claim in any such
court that any such proceeding has been brought in an inconvenient forum. Each party hereby irrevocably and unconditionally waives, and
agrees not to assert, by way of motion or as a defense, counterclaim or otherwise, in any proceeding claim, demand, action or cause of
action against such party (i) arising under this Agreement or (ii) in any way connected with or related or incidental to the dealings
of the parties hereto in respect of this Agreement or any of the transactions contemplated hereby, (A) any claim that such party is not
personally subject to the jurisdiction of the courts as described in this Section 3.9 for any reason, (B) that such party or such
party’s property is exempt or immune from the jurisdiction of any such court or from any legal process commenced in such courts
(whether through service of notice, attachment prior to judgment, attachment in aid of execution of judgment, execution of judgment or
otherwise) and (C) that (x) the proceeding, claim, demand, action or cause of action in any such court is brought against such party in
an inconvenient forum, (y) the venue of such proceeding, claim, demand, action or cause of action against such party is improper or (z)
this Agreement, or the subject matter hereof, may not be enforced against such party in or by such courts. Each party agrees that service
of any process, summons, notice or document by registered mail to such party’s respective address in accordance with Section
3.1 shall be effective service of process for any such proceeding, claim, demand, action or cause of action.

 

    8

     

    

 

3.10 Remedies.
The Parties agree that irreparable damage for which monetary damages, even if available, would not be an adequate remedy, would occur
in the event that the parties hereto do not perform their obligations under the provisions of this Agreement in accordance with its specified
terms or otherwise breach such provisions. The parties hereto acknowledge and agree that (i) such parties shall be entitled to an injunction,
specific performance, or other equitable relief, to prevent breaches of this Agreement and to enforce specifically the terms and provisions
hereof and thereof, without proof of damages and without posting a bond, prior to the valid termination of this Agreement, this being
in addition to any other remedy to which they are entitled under this Agreement, and (ii) the right of specific enforcement is an integral
part of the transactions contemplated hereby and without that right, none of the parties hereto would have entered into this Agreement.
Each party agrees that it will not oppose the granting of specific performance and other equitable relief on the basis that the other
parties hereto have an adequate remedy at law or that an award of specific performance is not an appropriate remedy for any reason at
law or equity. The parties acknowledge and agree that any party seeking an injunction to prevent breaches of this Agreement and to enforce
specifically the terms and provisions of this Agreement in accordance with this Section 3.10 shall not be required to provide any
bond or other security in connection with any such injunction.

 

3.11 Entire
Agreement. This Agreement and any other documents, instruments and certificates explicitly referred to herein, constitute the
entire agreement among the parties hereto with respect to the subject matter hereof and supersedes all other prior agreements and understandings,
both written and oral, among the parties hereto or any of their respective subsidiaries with respect to the subject matter hereof. No
representations, warranties, covenants, understandings, agreements, oral or otherwise, with respect to the subject matter contemplated
by this Agreement exist between the parties hereto, except as expressly set forth or referenced in this Agreement.

 

3.12 Severability.
Whenever possible, each provision of this Agreement will be interpreted in such a manner as to be effective and valid under applicable
law, but if any term or other provision of this Agreement is held to be invalid, illegal or unenforceable under applicable law, all other
provisions of this Agreement shall remain in full force and effect so long as the economic or legal substance of the transactions contemplated
hereby are not affected in any manner materially adverse to any party hereto. Upon such determination that any term or other provision
of this Agreement is invalid, illegal or unenforceable under applicable law, the parties hereto shall negotiate in good faith to modify
this Agreement so as to effect the original intent of the parties as closely as possible in an acceptable manner in order that the transactions
contemplated hereby are consummated as originally contemplated to the greatest extent possible.

 

    9

     

    

 

3.13 Captions.
The captions in this Agreement are for convenience only and shall not be considered a part of or affect the construction or interpretation
of any provision of this Agreement.

 

3.14 Counterparts;
Electronic Signatures. This Agreement may be executed in one or more counterparts, each of which shall be deemed to be an original,
but all of which shall constitute one and the same agreement. Delivery of an executed counterpart of a signature page to this Agreement
or any joinder to this Agreement by electronic means, including DocuSign, e-mail, or scanned pages shall be effective as delivery of a
manually executed counterpart to this Agreement.

 

3.15 Several
Liability. The liability of any Stockholder Party hereunder is several (and not joint). Notwithstanding any other provision of
this Agreement, in no event will any Stockholder Party be liable for any other Stockholder Party’s breach of such other Stockholder
Party’s obligations under this Agreement.

 

3.16 Effectiveness;
Termination if Business Combination Agreement is Terminated. This Agreement shall be valid and enforceable as of the date of this
Agreement and may not be revoked by any party hereto; provided, however, that the provisions herein (other than this Article III) shall
not be effective until the consummation of the Merger. In the event the Business Combination Agreement is terminated in accordance with
its terms, this Agreement shall automatically terminate and be of no further force and effect.

 

[Remainder of Page Intentionally Left Blank]

 

    10

     

    

 

IN
WITNESS WHEREOF, the parties hereto have executed this Lockup Agreement on the day and year first above written.

 

	 	Omnichannel
    Acquisition Corp.
	 	 	 
	 	By:	
	 	Name: 	
	 	Title:	              

 

[Signature Page to Lock-up Agreement]

 

     

     

    

 

	 	[STOCKHOLDER
                                            PARTY]

	 	 	 
	 	By:	
	 	Name: 	                         

 

[Signature Page to Lock-up Agreement]

 

    

     

    

 

Exhibit B

FORM OF JOINDER TO LOCKUP AGREEMENT

[______], 20__

 

Reference is made to the Lockup Agreement, dated as of [•], 2021,
by and among Omnichannel Acquisition Corp. (the “Company”) and the other Stockholder Parties (as defined therein) from
time to time party thereto (as amended from time to time, the “Lockup Agreement”). Capitalized terms used but not otherwise
defined herein shall have the meanings ascribed to such terms in the Lockup Agreement.

 

Each of the Company and each undersigned holder of shares of the Company
(each, a “New Stockholder Party”) agrees that this Joinder to the Lockup Agreement (this “Joinder”)
is being executed and delivered for good and valuable consideration.

 

Each undersigned New Stockholder Party hereby agrees to and does become
party to the Lockup Agreement as a Stockholder Party. This Joinder shall serve as a counterpart signature page to the Lockup Agreement
and by executing below each undersigned New Stockholder Party is deemed to have executed the Lockup Agreement with the same force and
effect as if originally named a party thereto.

 

This Joinder may be executed in multiple counterparts, including by
means of facsimile or electronic signature, each of which shall be deemed an original, but all of which together shall constitute the
same instrument.

 

[Remainder of Page Intentionally Left Blank.]

 

     

     

    

 

IN WITNESS WHEREOF, the undersigned have duly executed
this Joinder as of the date first set forth above.

 

	 	[NEW STOCKHOLDER PARTY]
	 	 	 
	 	By:	 
	 	 	Name:
	 	 	Title
	 	 	 
	 	Omnichannel Acquisition Corp.
	 	 	 
	 	By:	 
	 	 	Name:
	 	 	Title:

 

[Signature Page to Joinder
to Lock-up Agreement]

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