Document:

EXHIBIT 10.66

Throughout this agreement, where information has been replaced by an asterisk
(*), that information has been omitted pursuant to a request for confidential
treatment filed with the Securities and Exchange Commission pursuant to Rule
24b-2 promulgated under the Securities Exchange Act of 1934, as amended. The
omitted information has been filed separately with the Securities and Exchange
Commission.

                                TRADEMARK LICENSE

                                    AGREEMENT

                                      AMONG

                                  GUESS?, INC.,

                              GUESS? IP HOLDER L.P.

                                       AND

                             PARLUX FRAGRANCES, INC.

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                                TABLE OF CONTENTS

1.        CERTAIN DEFINITIONS.................................................7

2.        TERM OF AGREEMENT...................................................9

    2.1   INITIAL TERM........................................................9
    2.2   RENEWAL TERM........................................................9

3.        GRANT OF LICENSE RIGHTS.............................................9

    3.1   RIGHTS GRANTED.....................................................10
    3.2   RIGHTS NOT GRANTED.................................................10
    3.3   RIGHT OF FIRST REFUSAL.............................................10

4.        DESIGN STANDARDS...................................................11

    4.1   SAMPLES/PRIOR APPROVAL.............................................11

5.        QUALITY CONTROL AND APPROVALS......................................11

    5.1   QUALITY CONTROL....................................................11
    5.2   SKU NUMBER/AFFIXATION OF TRADEMARKS/THIRD PARTY MATERIALS
          BEARING THE TRADEMARKS.............................................11
    5.3   FINISHED PRODUCTS/PRIOR APPROVAL...................................12
    5.4   RIGHT TO INSPECT FACILITIES........................................12
    5.5   CONSULTATION.......................................................12
    5.6   TRAVEL BY LICENSEE.................................................12
    5.7   TRAVEL BY GUESS....................................................12

6.        DISTRIBUTION.......................................................13

    6.1   MANNER AND SCOPE...................................................13
    6.2   CUSTOMER APPROVAL..................................................13
    6.3   TRADE DISCOUNT TO GUESS............................................13
    6.4   TRADE DISCOUNT TO PERFUMANIA.......................................13
          6.5LICENSEE'S DUTIES...............................................14

7.        ADVERTISING........................................................16

    7.1   PRIOR APPROVAL.....................................................16
    7.2   MINIMUM ADVERTISING EXPENDITURE/BUDGET.............................16
    7.3   UNAUTHORIZED ADVERTISING............................................8

8.        SHOWROOMS..........................................................16

    8.1   OPENING OF SHOWROOM................................................18

9.        INSURANCE..........................................................19

    9.1   PROCUREMENT OF INSURANCE...........................................19
    9.2   EVIDENCE OF INSURANCE..............................................19

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10.       OWNERSHIP AND PROTECTION OF TRADEMARKS AND IP RIGHTS...............19

   10.1   OWNERSHIP..........................................................19
   10.2   REGISTRATION.......................................................19
   10.3   ASSIGNMENT OF RIGHTS...............................................20
   10.4   PROHIBITED ACTS....................................................20
   10.5   MISUSE.............................................................21
   10.6   REPORT TO GUESS....................................................22
   10.7   COMPLIANCE WITH RULES OF GUESS.....................................22

11.       TRADE SECRETS AND CONFIDENTIALITY..................................22

12.       PAYMENTS AND REPORTS...............................................22

   12.1   ADVANCE............................................................23
   12.2   LETTER OF CREDIT...................................................23
   12.3   ROYALTY BASIS......................................................23
   12.4   DEDUCTIONS/RETURNS/CLOSEOUTS.......................................23
   12.5   TRADEMARK ROYALTY AND ROYALTY MINIMUM PAYMENTS.....................24
   12.6   REMITTANCE OF PAYMENT/WITHHOLDING..................................25
   12.7   QUARTERLY REPORT...................................................25
   12.8   MONTHLY SALES REPORT...............................................26
   12.9   INVOICES...........................................................26
   12.10  RIGHT TO REVIEW; AFFILIATE TRANSACTIONS............................26
   12.11  LATE PAYMENT.......................................................26
   12.12  FOREIGN CURRENCY CONVERSION........................................26
   12.13  PAYMENTS BY GUESS..................................................27

13.       ACCOUNTING AND SYSTEMS.............................................27

   13.1   DUTY TO KEEP ACCOUNTS..............................................27
   13.2   FINANCIAL STATEMENTS, INVENTORY RECONCILIATION AND BUSINESS PLAN...27
   13.3   RIGHT OF INSPECTION BY GUESS.......................................28
   13.4   FAILURE TO MAINTAIN RECORDS........................................28
   13.5   SYSTEMS............................................................28

14.       FORCE MAJEURE......................................................29

15.       BREACH AND TERMINATION.............................................29

   15.1   OTHER RIGHTS UNAFFECTED BY TERMINATION.............................29
   15.2   TERMINATION OPTION FOR BREACH/CURE POSSIBLE........................29
   15.3   TERMINATION OPTION/NO CURE POSSIBLE/CHANGE OF OWNERSHIP............29
   15.4   TERMINATION OPTION/NO CURE POSSIBLE/ADDITIONAL CAUSES..............30
   15.5   NO ASSIGNEE........................................................33

16.       OBLIGATIONS AT TERMINATION OR EXPIRATION...........................33

   16.1   SIGNS AND PROMOTIONAL MATERIALS....................................33
   16.2   DIRECTORIES AND LISTINGS...........................................33
   16.3   SUBCONTRACTORS.....................................................33
   16.4   INVENTORY; RIGHT TO PURCHASE.......................................33
   16.5   REMAINING PRODUCTS.................................................34
   16.6   LICENSEE'S OBLIGATION REGARDING SALE OF PRODUCTS...................34

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17.       EFFECT OF TERMINATION OR EXPIRATION................................35

   17.1   TERMINATION OF RIGHTS..............................................35
   17.2   NO USE OF TRADEMARKS AND IP RIGHTS.................................36
   17.3   NO LIABILITY.......................................................36

18.       INDEMNIFICATION, REPRESENTATIONS AND WARRANTIES....................37

   18.1   INDEMNIFICATION....................................................37
   18.2   DEFENSE COUNSEL....................................................37
   18.3   AUTHORITY..........................................................37
   18.4   COMPLIANCE WITH LAWS...............................................37
   18.5   LICENSEE REPRESENTATIONS AND WARRANTIES............................37
   18.6   GUESS REPRESENTATIONS AND WARRANTIES; INDEMNIFICATION..............38
   18.7   NO WARRANTY OR REPRESENTATION BY GUESS.............................39

19.       APPROVAL PROCEDURES................................................39

20.       ARBITRATION........................................................40

   20.1   PARTIES' CONSENT TO ARBITRATION....................................40
   20.2   POWERS.............................................................40
   20.3   PROVISIONAL REMEDIES...............................................40
   20.4   ENTITLEMENT TO COSTS...............................................40

21.       GOVERNING LAW......................................................41

22.       RELATIONSHIP OF PARTIES............................................41

23.       ASSIGNABILITY......................................................41

24.       INTERPRETATION.....................................................41

25.       WAIVER AND INTEGRATION.............................................42

26.       NOTICES AND COMMUNICATIONS.........................................42

27.       SEVERABILITY.......................................................43

28.       SURVIVAL...........................................................43

29.       EXHIBITS...........................................................43

30.       ENTIRE AGREEMENT; LANGUAGE; COUNTERPARTS...........................44

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                                LIST OF EXHIBITS

Exhibit                    Title
-------                    -----

A                          Trademarks

B                          Licensed Product Approval Form

C                          Licensed Property Use Approval Form

D-1                        Customers

D-2                        Customer Profile Form

E-1                        Distributors

E-2                        Distribution Approval Form

F                          Advertising Approval Form

G                          Advertising Budget Form

H                          Royalty Minimum

I                          Statement of Royalties

J                          Minimum Net Sales

K                          Monthly Sales Report

L                          Systems Requirements List

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<PAGE>

                                TRADEMARK LICENSE
                                 AGREEMENT AMONG
                       GUESS?, INC., GUESS? IP HOLDER L.P.
                           AND PARLUX FRAGRANCES, INC.

         THIS TRADEMARK LICENSE AGREEMENT ("Agreement") is made and entered into
as of November 1, 2003 by and among GUESS?, INC., a corporation and GUESS? IP
Holder L.P., a partnership, each organized and existing under the laws of the
State of Delaware, and each with its principal place of business at 1444 South
Alameda Street, Los Angeles, California 90021 (collectively "GUESS") and PARLUX
FRAGRANCES, INC., a corporation organized and existing under the laws of the
State of Delaware, with its principal place of business at 3725 South West 30th
Avenue, Fort Lauderdale, Florida 33312 ("LICENSEE").

                              AGREEMENT BACKGROUND

     A. GUESS?, Inc. is an internationally famous designer and manufacturer of
high quality fashionable clothing and fashion accessories and other products.

     B. GUESS?, Inc. and GUESS? IP Holder L.P. hold all right, title and
interest in and to certain trademarks, service marks, designs, patents and
copyrights used in connection with the manufacture and sale of such products.

     C. GUESS?, Inc. and GUESS? Licensing, Inc., a wholly-owned subsidiary of
GUESS?, Inc., contributed certain GUESS trademarks to GUESS? IP Holder L.P.,
also a wholly-owned subsidiary of GUESS?, Inc. pursuant to two (2) Contribution
Agreements dated April 28, 2003 between (i) GUESS?, Inc. and GUESS? IP Holder
L.P. and (ii) GUESS? Licensing, Inc. and GUESS? IP Holder L.P. GUESS?, Inc. then
licensed back the contributed trademarks from GUESS? IP Holder L.P. pursuant to
the GUESS? License Agreement dated April 28, 2003 between GUESS?, Inc. and
GUESS? IP Holder L.P.

     D. The GUESS trademarks and service marks represent the substantial
goodwill created by GUESS through its use and sale of high quality products and
by GUESS's policy of distributing its products only through retail outlets that
conform to GUESS's strict standards for appearance, image, clientele, customer
service and overall high quality.

     E. LICENSEE has represented to GUESS that it is experienced in the
manufacture and distribution of certain high quality fragrances and related
products.

     F. LICENSEE desires to obtain the right to use certain of such trademarks,
service marks, and designs solely in connection with the manufacture and
distribution of some of such

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products, and GUESS is willing to grant to LICENSEE a license for this purpose
under the terms and conditions set forth in this Agreement.

     In consideration of the covenants and agreements contained herein, and for
other good and valuable consideration, the receipt and sufficiency of which are
acknowledged by the execution hereof, the parties agree as follows.

     1. CERTAIN DEFINITIONS

        1.1 "Advertising" means any communication of LICENSEE in any me1ium
(including without limitation electronic and computer-based systems) directed to
the trade or the public, including trade and public directory listings, store
window displays, posters, point of sale materials and billboards.

        1.2 "Allowances" means any written credits actually given after sale by
LICENSEE to its customers for any purpose, other than Returns, Payment Terms
Discounts and Closeout Discounts, and other than credits or reimbursements for
advertising, any other type of promotions and freight expenses.

        1.3 "Closeouts" means discontinued and end of season Products sold (i)
at a reduction of more than ten percent (10%) from the respective Listed
Wholesale Price, and/or (ii) to a GUESS-approved closeout retailer.

        1.4 "Closeout Discounts" means all discounts of more than ten percent
(10%) from the Listed Wholesale Prices of Products that are discontinued and end
of season and that are actually given by LICENSEE to its customers.

        1.5 "Contract Year" means each year of the Initial Term and Renewal
Term, if any, as those terms are defined in Section 2, provided that the First
Contract Year shall commence on the date of this Agreement and end December 31,
2005.

        1.6 "IP Rights" means all intellectual and industrial property interests
now or hereafter owned by GUESS, other than the Trademarks, whether or not
copyrightable or patentable, including, without limitation, manufacturing
formulas, concepts, designs, trade dress and similar materials in and to any
Products or components thereof and to any prints, package designs, containers,
bottles, tubes or other packaging and form thereof (including the shape and
graphic design), tooling, molds, sketches, artwork, labels, Advertising and any
promotional materials using or used in conjunction with any of the Trademarks or
the Products or components thereof, whether created by or on behalf of GUESS or
LICENSEE and embodied in any form whatsoever (including without limitation,
electronic media, computer discs and hard drives). Notwithstanding the
foregoing, IP Rights shall also include the exclusive rights to use the scent.

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        1.7 "Gross Sales" means LICENSEE's sales of Product units invoiced,
shipped or paid for, whichever occurs first, multiplied by the respective Listed
Wholesale Price.

        1.8 "Listed Wholesale Price" means the price of a Product as calculated
using the MSRP (defined below) minus the discount granted to customers or
distributors as specifically provided on Exhibits D-1 or D-2 relating to
Customers or Exhibits E-1 or E-2 relating to Distributors.

        1.9 "Manufactured Suggested Retail Price" ("MSRP") means the price of a
Product stated on the applicable Licensed Product Approval Forms submitted to
GUESS pursuant to Section 4.1.

        1.10 "Minimum Net Sales" means the minimum amount of Net Sales of
Products that LICENSEE is required to achieve, and as set forth in Exhibit J
attached hereto.

        1.11 "Net Sales" means the Gross Sales of Products less only credits to
customers for Returns, Payment Terms Discounts, Closeout Discounts and
Allowances, as specifically permitted by this Agreement.

        1.12 "Payment Terms Discounts" means all discounts from the Listed
Wholesale Price actually given by LICENSEE to its customers for timely payment,
that are customary in the trade and the terms of which are specified on the face
of such customer's invoice.

        1.13 "Products" mean men's and women's fragrances and related personal
beauty care products such as body lotion, body creme, body mist, hand creme,
bath and shower gel, massage oil, dusting powder, after shave, after shave balm
or gel, deodorant stick and bath soap. LICENSEE shall have the right of first
refusal for cosmetics products pursuant to Section 3.3 hereof.

        1.14 "Quarter" means calendar quarters, i.e., each of the three-month
periods during each Contract Year from (i) January through March, (ii) April
through June, (iii) July through September and (iv) October through December.

        1.15 "Returns" means Products actually returned to LICENSEE by its
customers multiplied by the unit price actually credited to the customer.

        1.16 "Royalty Minimum" means the minimum amount of Trademark Royalty
payable by LICENSEE to GUESS hereunder for each Contract Year, as set forth in
Exhibit H attached hereto.

        1.17 "Territory" means worldwide, including duty-free shops, ships,
airplanes, military bases and diplomatic missions.

        1.18 "Trademarks" means only those trademarks as specified in Exhibit A
attached hereto. Other GUESS trademarks may be added to Exhibit A upon mutual
written

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agreement of the parties. This Agreement does not grant to LICENSEE any right to
any variation of the Trademarks.

        1.19 "Trademark Royalty" means * of the Net Sales of Products by
LICENSEE, which represents the amount payable by LICENSEE to GUESS hereunder as
the consideration for the grant by GUESS to LICENSEE of the right to use the
Trademarks and IP Rights hereunder.

        1.20 "Trade Secrets" means information, including a formula, pattern,
compilation, customer list, program, device, method, technique or process that
derives independent economic value, actual or potential, from not being
generally known to the public or to other persons who can obtain economic value
from its disclosure or use and is the subject of efforts that are reasonable,
under the circumstances, to maintain its secrecy. Without limitation to the
foregoing, Trade Secrets shall be deemed to include GUESS's IP Rights.

     2. TERM OF AGREEMENT

        2.1 Initial Term. This Agreement shall commence as of the date specified
on page 1 and shall end on December 31, 2009 ("Initial Term"), unless terminated
earlier or renewed.

        2.2 Renewal Term. This Agreement may be renewed for a five (5) year term
through December 31, 2014 ("Renewal Term"), if LICENSEE:

                (a)     requests renewal in writing at least ninety (90) days
                        but no more than one hundred twenty (120) days before
                        the expiration of the Initial Term;

                (b)     at the time it requests renewal and as of the end of the
                        Initial Term, is in compliance with all the terms of any
                        and all agreements between LICENSEE and GUESS;

                (c)     up to the time it requests renewal (on a pro-rata basis)
                        and as of the end of the Initial Term, has met the
                        Minimum Net Sales for each Contract Year during the
                        Initial Term; and

                (d)     agrees to meet the Minimum Net Sales set forth on
                        Exhibit J for the Renewal Term.

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     3. GRANT OF LICENSE RIGHTS

        3.1 Rights Granted. Subject to the terms and conditions contained
herein, GUESS hereby grants to LICENSEE, and LICENSEE hereby accepts, the
following:

                (a)     a non-assignable, non-transferable exclusive right to
                        use the Trademarks and the IP Rights in connection with
                        the manufacture of Products; and

                (b)     a non-assignable, non-transferable exclusive right to
                        use the Trademarks and IP Rights solely in connection
                        with the distribution at wholesale and Advertising of
                        the Products in the Territory (provided, however, that
                        GUESS and its affiliates may also advertise the
                        Products).

        3.2 Rights Not Granted. All rights other than those expressly granted to
LICENSEE are reserved to GUESS, including but not limited to, the right to sell
the Products or variations thereof at retail anywhere in the world. This
Agreement is not an assignment or grant to LICENSEE of any right, title or
interest in or to the Trademarks or IP Rights, or any of GUESS's other
trademarks, other than the grant of rights to use the Trademarks and IP Rights
subject to the terms and conditions of this Agreement. GUESS expressly does not
grant to LICENSEE the right to use any variation of the Trademarks that now
exist or hereafter are developed by GUESS, LICENSEE or any other person.

        3.3 Right of First Refusal. LICENSEE shall have a right of first
refusal, subject to the terms set forth below, to manufacture and distribute
cosmetic products within the Territory bearing the Trademarks (the "Additional
Products"). In order to exercise its right of first refusal, LICENSEE shall
present GUESS with a comprehensive proposal for distribution of Additional
Products in the Territory. Such right of first refusal is subject to the
parties' mutual agreement on Minimum Net Sales, the Royalty Minimum and Minimum
Advertising Expenditures applicable to Additional Products, to LICENSEE then
being in full compliance with this Agreement, and to the execution of an
amendment to this Agreement addressing all such matters. If GUESS desires to
appoint a third party as the manufacturing licensee of the Additional Products
in all or part of the Territory, GUESS shall first present LICENSEE with the
third party's proposed terms. LICENSEE shall, within thirty (30) days following
receipt of such terms, elect whether to become the licensee for such Additional
Products in the Territory, upon the same terms and conditions contained in the
third party's proposal, or to decline such opportunity, whereupon the right of
first refusal described herein shall terminate.

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     4. DESIGN STANDARDS

        4.1 Samples/Prior Approval. LICENSEE shall submit, at its sole expense
(including without limitation, all expenses relating to freight, applicable
duties and similar costs), to GUESS for its prior written approval, all designs,
concepts and samples of Products, including without limitation, scents and
fragrances related thereto (and any proposed changes), and all bottles,
containers, tubes and packaging related thereto, and proposed Product name,
proposed to be manufactured by LICENSEE. All such items shall be submitted on
such forms and at such intervals as GUESS may require. The samples shall be
submitted with a completed Licensed Product Approval Form (Exhibit B). If
LICENSEE wishes to submit separately any item containing any Trademark, it shall
be submitted on the Licensed Property Use Approval Form (Exhibit C).

     5. QUALITY CONTROL AND APPROVALS

        5.1 Quality Control. LICENSEE acknowledges that the Trademarks and IP
Rights represent the prestige and goodwill that GUESS has earned for itself and
are well recognized in the minds of the public, and that it is of great
importance to each party that, in the manufacture and sale of Products, the high
standards, reputation and image established by GUESS be maintained at all times.
Accordingly, Products manufactured or caused to be manufactured by LICENSEE
shall be of high quality workmanship and materials with strict adherence to all
details and characteristics embodied in the IP Rights approved by GUESS or
embodied in items furnished by GUESS. Without limitation to the foregoing,
Products manufactured by and for LICENSEE and sold by LICENSEE shall strictly
adhere to the materials, formulas, scents, ingredients, color, workmanship,
designs, dimensions, styling, detail, packaging and quality previously approved
by GUESS. If GUESS determines that Products (including any components or
packaging) found in the marketplace are inconsistent with approved quality
standards and/or contain characteristics that were not previously approved,
GUESS may require that LICENSEE recall such Products at LICENSEE's sole expense.
If LICENSEE fails to promptly recall such Products, GUESS may purchase such
Products at LICENSEE's expense, and LICENSEE will be deemed to have breached
this Agreement, and LICENSEE's failure to recall such Products will be deemed to
be a separate breach of this Agreement. LICENSEE will immediately pay GUESS all
costs incurred in connection with GUESS's purchase of such Products.

        5.2 SKU Number/Affixation of Trademarks/Third Party Materials Bearing
the Trademarks. LICENSEE shall affix permanently to each Product a unique SKU
number which shall be identical to the SKU number used to identify the
respective Product in all of LICENSEE's books and records. Each Product shall
bear the Trademarks in the form required by GUESS, with all required legends,
markings and notices. If LICENSEE purchases labels, stickers or other materials
bearing the Trademarks from third parties, or produces any such materials itself
or through an affiliate, upon the request of GUESS, LICENSEE shall provide to
GUESS, together with the quarterly Statement of Royalties, copies of invoices
for all such materials purchased and/or equivalent detailed information if any
such materials are produced by LICENSEE or an affiliate.

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LICENSEE shall obligate all providers of such materials to comply with all
applicable provisions of this Agreement relating to the use and misuse of the
Trademarks.

        5.3 Finished Products/Prior Approval. Within seven (7) business days
after each item is first manufactured as a finished Product, LICENSEE shall
deliver to GUESS (at LICENSEE's sole expense) by overnight courier at least
three (3) representative finished Products of each item for approval by GUESS.
At any time following any such approval, if such Product is, in the sole and
subjective judgment of GUESS, not manufactured in strict compliance with the
materials, formulas, scents, ingredients, color, workmanship, designs,
dimensions, detail, packaging and quality previously approved in writing, GUESS
shall give LICENSEE written notice of any such non-compliance, which notice
shall specify the details thereof. Within twenty (20) days after its receipt of
such notice, LICENSEE shall promptly correct any problem specified by GUESS
therein. If such Product, as corrected by LICENSEE, is still not approved by
GUESS, or if LICENSEE fails to correct any such problem, the Trademarks shall be
promptly removed from such Products, at the option of and at no cost to GUESS,
in which event such Products may be sold by LICENSEE provided they are in no way
identified as a product originating from or authorized by GUESS, or otherwise
identified with GUESS or any of the Trademarks or IP Rights. As many as six (6)
times per year, upon request, LICENSEE shall provide GUESS (at LICENSEE's sole
expense) with a reasonable number of samples of Products, including packaging,
containers, cases and the like.

        5.4 Right to Inspect Facilities. In order to protect the Trademarks and
ensure quality of the Products, if GUESS has reason to believe that any
manufacturer or supplier is not acting in the best interest of GUESS, LICENSEE
shall ensure that GUESS shall have the right, with or without advance notice, to
inspect all facilities utilized by LICENSEE and its subcontractors,
sub-subcontractors and suppliers in connection with the manufacture, storage or
distribution of Products, and to examine Products in the process of manufacture
and all documents and records related thereto. LICENSEE, at its option, may be
present for any such inspections. In addition, LICENSEE consents to GUESS's
examination of Products held by its customers for resale, upon reasonable notice
during normal business hours, provided LICENSEE has such right of examination.

        5.5 Consultation. Upon request by GUESS, LICENSEE shall make its
personnel available by appointment during normal business hours for consultation
with GUESS and its agents or representatives, to ensure quality control of the
Products and protection of the Trademarks.

        5.6 Travel by LICENSEE. Upon two (2) weeks' prior written notice to
LICENSEE, but not more frequently than twice in a calendar year, GUESS may
require LICENSEE to meet with GUESS in the Los Angeles offices of GUESS
concerning any matter which is a subject of this Agreement. LICENSEE shall pay
all of its own costs and expenses relating to its attendance at such meetings.

        5.7 Travel by GUESS. Twice a year, LICENSEE shall pay all costs for
business class round trip travel, accommodations and incidental expenses for
five (5) days and five (5) nights for two (2) representatives of GUESS to travel
to any place of business of LICENSEE for any purpose related to this Agreement.

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     6. DISTRIBUTION. The manner and scope of the distribution of Products,
their availability, variety, and appearance are critical to the promotion of the
Products and to the protection of the Trademarks, the IP Rights and their
associated goodwill. LICENSEE therefore agrees as follows:

        6.1 Manner and Scope. LICENSEE shall use its best efforts to exploit the
rights granted hereunder throughout the Territory, including, without
limitation, selling commercial quantities of the Products on a timely basis and
maintaining a sales force sufficient to provide effective distribution of the
Products throughout the Territory, and shall cooperate with GUESS's
anti-diversion and anti-counterfeiting programs. LICENSEE shall establish and
maintain throughout the Initial and any Renewal Term a dedicated, exclusive
brand manager and a dedicated non-exclusive sales staff for the Products in
sufficient number to ensure effective sales of the Products throughout the
Territory. All of LICENSEE's activities in connection with the design,
merchandising, packaging, promotion, sales and display of any products other
than the Products shall be separate and distinct from LICENSEE's activities
relating to the Products.

        6.2 Customer Approval. Prior to execution of this Agreement, LICENSEE
has submitted to GUESS for approval, and GUESS has approved the names of all its
intended customers for the Products on Exhibit D-1 (Customers). Subsequently,
LICENSEE shall submit to GUESS for approval any new intended customers, prior to
making sales to any such intended customers using Exhibit D-2 (Customer Profile
Form). On each anniversary of the date of this Agreement, and at such other
times as GUESS may request, LICENSEE shall send to GUESS a list of all current
customers for all Products.

        6.3 Discount to GUESS; Fixtures. LICENSEE shall grant to GUESS and/or
any GUESS affiliate, a * discount from the MSRP on purchases of Products by
GUESS and/or such affiliate from LICENSEE for sale in GUESS's and its
affiliate's retail and/or factory stores and/or on the GUESS online store on the
Internet (for Internet purchases, the MSRP will be the lower of that effective
in (i) the United States, or (ii) the country to which the particular Product
will be shipped) (collectively, "GUESS Sales"). The MSRP for each Product will
be provided to GUESS by LICENSEE upon request (along with any additional
information and documents GUESS may request relating thereto), and LICENSEE will
immediately provide notice to GUESS of any changes thereto.

        LICENSEE shall also pay and/or reimburse (at GUESS's discretion) GUESS
and/or its affiliate within ten (10) days of request therefor, * of the total
cost of any fixtures and point of purchase materials, and periodic updates
thereof, for the sale of the Products which GUESS and/or its affiliate decide to
install at any of their retail and/or factory stores. LICENSEE shall provide, at
its expense, counter displays for the Guess retail and/or factory stores.
LICENSEE will also install and periodically update, at its expense and as GUESS
may request, such point of purchase materials within LICENSEE's major specialty
store accounts (such as Sephora and DFS, if approved). LICENSEE will, within
twenty (20) days of GUESS's request, provide (i) for GUESS's approval a complete
fixture plan during specific time periods for contemplated fixturing,
installation and

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periodic updating within such major specialty store accounts, and (ii) GUESS
with documentation evidencing LICENSEE's fixture expenditures for such accounts.

        6.4 Discount to Perfumania. LICENSEE shall grant to Perfumania, Inc., a
Florida corporation and an affiliate of LICENSEE, a * discount from the MSRP on
purchases of Products by Perfumania for sale only in Perfumania's retail stores
or on Perfumania's wholly-owned Internet retail store site. Perfumania shall not
distribute the Products for wholesale, to any other affiliates, distributors or
via any other channels. The MSRP for each Product sold to Perfumania will be
provided to GUESS by LICENSEE on each Licensed Product Approval Form (Exhibit B)
(along with any additional information and documents GUESS may request relating
thereto), and LICENSEE will immediately provide notice to GUESS of any changes
thereto. There shall be no additional discounts, including Allowances, Payment
Terms Discounts or Closeout Discounts granted to Perfumania.

        6.5 LICENSEE's Duties.
            -----------------

        (a) Except as otherwise provided herein, the distribution of Products in
the Territory shall be performed only by LICENSEE. LICENSEE wishes to distribute
Products through independent distributors and prior to execution of this
Agreement LICENSEE has submitted to GUESS for approval, and GUESS has approved
the names and addresses of its proposed distributors on Exhibit E-1
(Distributors). Subsequently, for all new distributors (not previously submitted
and approved), LICENSEE shall submit to GUESS for prior written approval any new
intended distributors on Exhibit E-2 (Distributor Approval Form), along with a
copy of any written agreement, or the terms and conditions of any oral
agreement, proposed to be entered into between LICENSEE and any proposed
distributor and such other background information of the proposed distributors
that GUESS may request. On each anniversary of the date of this Agreement, and
at such other times as GUESS may request, LICENSEE shall send to GUESS a list of
all current distributors for all Products. GUESS may withdraw approval vis-a-vis
the Products of any distributor upon prior written notice of such distributor's
failure to meet GUESS's standards for quality, service and appearance. Such
distributor shall have thirty (30) days to cure any failure which shall be
specified in the notice. Each such distribution agreement shall include
provisions to the effect that:

                (i)     such agreement will terminate vis-a-vis the Products
                        when this Agreement terminates or when GUESS withdraws
                        LICENSEE's permission to sell to such distributor, and
                        that the distributor will have no claims against either
                        GUESS or LICENSEE for the termination of the agreement;
                        and

                (ii)    the distributor may not appoint subdistributors or
                        agents for the sale of Products, or assign any rights
                        under its agreement with LICENSEE vis-a-vis the Products
                        without GUESS's prior written permission.

                                      -14-
<PAGE>

        (b) LICENSEE shall exercise its best efforts to safeguard the prestige
and goodwill represented by the Trademarks, the IP Rights and the image
associated therewith at the same level as heretofore maintained by GUESS.
LICENSEE will sell the Products only to quality retail stores (which have been
previously approved by GUESS in writing) offering services and promotions
commensurate with the quality of the Products and the image and reputation of
the Trademarks. LICENSEE shall use its best efforts that the same safeguards
apply to its distributors and that its distributors and retail operators agree
not to ship any Products outside the applicable country.

        (c) LICENSEE shall not use or permit any customer to use any Products as
giveaways, prizes or premiums except in promotions that have received the prior
written approval of GUESS.

        (d) If LICENSEE sells Products through an authorized distributor,
LICENSEE shall ensure that the distributor will comply with all obligations
necessary for protecting the Trademarks, the IP Rights and the image associated
therewith at the same level as heretofore maintained by GUESS. LICENSEE will
maintain such reports on file, such that GUESS may, from time to time, request
that it be provided with Customer Profile Forms, photographs of store premises,
etc., for retail store customers of the distributors, in order for GUESS to
ensure that the quality and image associated with the Trademarks and the IP
Rights are being upheld by the distributors. LICENSEE will only sell Products to
distributors who have previously been approved by GUESS, and neither LICENSEE
nor its distributors will sell or distribute Products to other distributors,
wholesalers, independent contractors, jobbers, diverters, or any other entity
which does not sell to retail stores exclusively, without the prior written
consent of GUESS.

        (e) LICENSEE shall not permit its distributors or customers to,
advertise, promote or sell any Products through the Internet or any other
electronic or computer-based system, without GUESS's prior written consent.

        (f) Other than the approved list of trade shows (Cannes, Singapore,
Italy and Orlando) LICENSEE shall obtain GUESS's consent prior to participating
in any tradeshow where the Products or any item bearing the Trademarks will be
displayed, including GUESS's consent to any form of presentation to be used by
LICENSEE. LICENSEE shall provide GUESS with all information requested concerning
all tradeshows.

        (g) Prior to LICENSEE's sale of any Closeouts, LICENSEE shall furnish to
GUESS a Product description of such Closeouts and the proposed selling price.
GUESS shall have the option (but not the obligation) to purchase all or any part
of such Closeouts from LICENSEE prior to sale to any third party, upon the
following terms:

                (i)     GUESS shall notify LICENSEE of its intention, if any, to
                        exercise this option and which of the Closeouts are to
                        be purchased, within ten (10) business days after
                        GUESS's receipt of the Product description of the
                        Closeouts;

                                      -15-
<PAGE>

                (ii)    the purchase price and terms relating to the Products
                        for Closeouts shall be the same price and terms relating
                        to the Products LICENSEE plans to offer a third party;
                        and

                (iii)   LICENSEE shall deliver Closeouts purchased by GUESS
                        within fifteen (15) business days after receipt of the
                        notice of GUESS's intention to purchase.

     7. ADVERTISING.

        In order to protect the Trademarks and the quality and reputation of the
Products, LICENSEE shall at all times maintain the high standards and
consistency of the Trademarks, Products and image associated therewith in all
Advertising, packaging and promotion of Products. LICENSEE therefore agrees as
follows:

        7.1 Prior Approval. LICENSEE shall not use any Advertising or packaging
or other business materials relating to any Products or bearing the Trademarks,
including, without limitation, any business documents, invoices, stationery,
Advertising, promotions, labels and packaging that has not been previously
approved in writing by GUESS. Before the use of Advertising items such as
posters, packaging and point of sales materials, LICENSEE shall submit such
items to GUESS for approval using the Licensed Property Use Approval Form
referenced in Section 4. Before the use or the publication of any media
Advertising, public relations or promotion of any kind (which shall include,
without limitation, press releases, editorials, photograph submissions and
similar items) to the public or trade, LICENSEE shall submit such Advertising
and promotions to GUESS for approval using the Advertising Approval Form
(Exhibit F). The right of approval shall also encompass media placement and
creative execution. No Advertising or promotional material shall refer to
LICENSEE's name except as required by law, however, at the option of GUESS,
LICENSEE shall include on its Advertising, packaging or other business materials
an indication of the relationship of the parties in a form approved in writing
by GUESS.

        7.2 Minimum Advertising Expenditure/Budget. Each Contract Year during
the term of this Agreement, LICENSEE shall expend for GUESS-approved and
permitted Advertising * of the Net Sales for such Contract Year (the "Net Sales
Advertising Expenditure").

        In addition, each Contract Year during the term of this Agreement,
LICENSEE shall pay directly to GUESS for Advertising * of the amount that is the
greater of (a) Net Sales and (b) Minimum Net Sales for such Contract Year (the
"Minimum Advertising Expenditure"). For the First Contract Year only, the
Minimum Advertising Expenditure shall be paid to GUESS as follows: (i) beginning
with the Quarter which begins January 1, 2005, and on the first business day of
each of the remaining Quarters in 2005, LICENSEE shall pay GUESS twenty-five
percent (25%) of the * of the Minimum Net Sales for such Contract Year; and (ii)
within thirty (30) days after the end of the First Contract

                                      -16-
<PAGE>

Year, LICENSEE shall pay GUESS the amount, if any, by which the * of actual Net
Sales for such Contract Year exceeds the * of Minimum Net Sales already required
to be paid for such Contract Year. For the Second and subsequent Contract Years,
the Minimum Advertising Expenditure shall be paid to GUESS as follows: (i) on
the first business day of each Quarter, LICENSEE shall pay GUESS twenty-five
percent (25%) of the * of the Minimum Net Sales for such Contract Year; and (ii)
within thirty (30) days after the end of each Contract Year, LICENSEE shall pay
GUESS the amount, if any, by which the * of actual Net Sales for such Contract
Year exceeds the * of Minimum Net Sales already required to be paid for such
Contract Year. GUESS may expend all Advertising payments made by LICENSEE
hereunder in GUESS's sole discretion.

        Nine months from the execution of this Agreement and sixty (60) days
before the start of each subsequent Contract Year, LICENSEE shall submit to
GUESS for approval an Advertising budget for the applicable Contract Year, using
the Advertising Budget Form (Exhibit G) broken down by each country in the
Territory (or otherwise as GUESS may agree), and specifying the media, the date
and the time of publication of each Advertisement or occurrence of each
promotional event. If the Advertising expenditures actually made by LICENSEE
during such Contract Year are lower than required and/or if any of LICENSEE's
Advertising was not approved by GUESS in advance in writing, LICENSEE shall, at
GUESS's option, either pay the difference to GUESS within thirty (30) days after
the end of the applicable Contract Year, or expend the difference during such
timeframe and in such manner as directed by GUESS. FOR PURPOSES OF ESTABLISHING
THE ADVERTISING BUDGET AND PERMITTED EXPENDITURES APPLICABLE TO ALL REQUIRED
ADVERTISING, THE EXPENDITURE IS AT ALL TIMES SUBJECT TO GUESS'S PRIOR WRITTEN
APPROVAL AS TO ALL ELEMENTS OF THE ADVERTISING (INCLUDING WITHOUT LIMITATION THE
MEDIA, THE POSITIONING OF THE ADVERTISEMENT WITHIN THE MEDIA AND ALL OTHER
ELEMENTS). ITEMS SUCH AS NEWSPAPERS, MAGAZINES, TELEVISION, RADIO, BILLBOARDS
(INCLUDING RELATED ARTWORK AND PRODUCTION CHARGES FOR THESE FIVE (5)
CATEGORIES), COOPERATIVE ADVERTISING, RETAILER DEMONSTRATION CHARGES, RETAILERS'
CATALOGUES, GIFTS-WITH-PURCHASE, DIRECT MAIL, REMITTANCE ENVELOPES, BLOW-INS,
BILLING INSERTS (BOTH SCENTED AND UNSCENTED), PRODUCT SAMPLES, PAMPHLETS, FREE
PRODUCTS (INCLUDING THOSE TO GUESS FOR EVENTS AND OTHER PUBLIC RELATIONS
ACTIVITIES) COUNTER DISPLAYS (INCLUDING TESTERS, DUMMIES, COUNTER CARDS AND
OTHER VISUAL AIDS) TEMPORARY IN-STORE DEMONSTRATOR AND MODEL FEES, SPECIAL
EVENTS, CONTESTS, AND PUBLICITY ARE CONSIDERED TO BE ADVERTISING FOR PURPOSES OF
THE PERMITTED EXPENDITURES. ANY EXPENDITURES NOT MADE IN COMPLIANCE WITH THIS
SECTION 7, AND NOT PRE-APPROVED IN WRITING BY GUESS, WILL BE DISALLOWED AND WILL
NOT BE COUNTED TOWARD THE REQUIRED MINIMUM ADVERTISING EXPENDITURE. IN ADDITION,
ITEMS SUCH AS FREIGHT, SHOWROOM AND DEPARTMENT STORE FIXTURES, FURNISHINGS,
STORE WINDOW DISPLAYS, STATIONERY AND SIMILAR ITEMS USED IN THE ORDINARY COURSE
OF BUSINESS, PROMOTIONAL FEES AND COSTS IMPOSED BY MALLS AND ASSOCIATIONS, AND
PACKAGING FOR THE PRODUCTS, AND THE COSTS AND EXPENSES ASSOCIATED WITH
ADVERTISING AND PROMOTION OF THE PRODUCTS TO THE TRADE (OTHER THAN WWD, DNR,
COSMETIC

                                      -17-
<PAGE>

WORLD AND BEAUTY FASHION PUBLICATIONS), INCLUDING, WITHOUT LIMITATION, TRADE
SHOWS, PRESS RELEASES AND CATALOGUES TO THE TRADE, ARE NOT CONSIDERED TO BE
ADVERTISING FOR PURPOSES OF THE PERMITTED EXPENDITURES.

        All Advertising expenditures, if promoted in conjunction with other
products, shall be proportioned according to the amounts expended for the
Products.

        Any amount which LICENSEE may spend on Advertising (as previously
approved by GUESS) in excess of the amount required herein shall not be used to
offset the required Advertising Expenditures for the subsequent Contract Year.
The obligations of LICENSEE to make the Net Sales Advertising Expenditure and
Minimum Advertising Expenditure are absolute, notwithstanding any claim that
LICENSEE may assert against GUESS. LICENSEE shall not have the right to set-off,
compensate or make any deduction from the Net Sales Advertising Expenditure or
Minimum Advertising Expenditures for any reason whatsoever.

        7.3 Unauthorized Advertising. In the event any unapproved or disapproved
Advertising or promotions occur (including without limitation, point of
sale/point of purchase materials), GUESS may (in addition to all other rights),
at its sole election, collect from LICENSEE up to * for each such unapproved or
disapproved Advertisement and/or promotion. In the event GUESS, at its sole
election, determines to collect up to the * for each such unapproved or
disapproved Advertisement or promotion, such payment will be due within five (5)
days of GUESS giving notice, and will be considered to be an amount owed under
this Agreement. LICENSEE acknowledges that calculation of damages to GUESS
resulting from any unapproved or disapproved Advertisement or promotion is
difficult to ascertain and that, if in GUESS's sole discretion, GUESS elects to
collect up to * for each such Advertisement and/or promotion, such sum will
constitute a reasonable amount in relation to such breach of this Agreement.

     8. SHOWROOMS

        8.1 Opening of Showroom. In order to protect the Trademarks and ensure
the GUESS reputation for high quality products is maintained, prior to the
commencement of the sale of any Products hereunder and during the term of this
Agreement, LICENSEE shall open and keep open at least one (1) showroom in the
Territory for the presentation and sale of the Products. This showroom may be
part of LICENSEE's existing showroom. Upon request, LICENSEE shall submit to
GUESS by facsimile a list of all of its showrooms in the Territory. All expenses
incurred with respect to the design, construction, operation and maintenance of
any showroom shall be borne by LICENSEE.

                                      -18-
<PAGE>

     9. INSURANCE

        9.1 Procurement of Insurance. Without limiting LICENSEE's liability
under the indemnity provisions hereof, during the term of this Agreement, and
for three (3) years following the date of expiration or termination hereof,
LICENSEE shall maintain with reputable insurance companies reasonably
satisfactory to GUESS comprehensive general liability insurance in the amount of
at least US$5,000,000.00 (US$3,000,000.00 single limit per occurrence) plus
defense costs. This insurance shall include broad form blanket contractual
liability; contractor's protective; workers' compensation; products liability
and completed operations liability; advertising injury, cross liability; special
form "all risk" blanket property coverage (including earthquake and flood
protection) at replacement cost; selling price or evidence of business
interruption coverage of gross revenues for six (6) months; brands and labels
clause (with no salvage); an endorsement stating that GUESS shall receive at
least thirty (30) days written notice prior to modification, cancellation or
non-renewal of coverage; an endorsement naming GUESS?, Inc., and all
subsidiaries and affiliates as additional insureds; an endorsement stating that
the insurance shall be primary and not contributory as to GUESS; and a waiver of
subrogation in favor of GUESS. During the term of this Agreement, LICENSEE may
not engage in the manufacture, sale or promotion of any Product unless the
required insurance coverage is in full force and effect.

        9.2 Evidence of Insurance. No later than thirty (30) days before the
first shipment of Products, and thereafter on each anniversary date of this
Agreement, LICENSEE shall furnish to GUESS certificates of insurance evidencing
the required insurance policies. Upon request, LICENSEE shall provide GUESS with
copies of insurance policies and related endorsements evidencing the insurance
coverage required hereunder. The insurance set forth in this Section 9 must
cover the entire Territory.

     10. OWNERSHIP AND PROTECTION OF TRADEMARKS AND IP RIGHTS

        10.1 Ownership. LICENSEE acknowledges that GUESS is the exclusive owner
of the Trademarks and of the IP Rights and that all of LICENSEE's uses of the
Trademarks and the IP Rights shall inure to the exclusive benefit of GUESS.
LICENSEE shall place appropriate notices, including notice of copyright,
reflecting ownership of IP Rights by GUESS, on all plans, packaging, tags,
containers, bottles, images, graphic designs, labels and Advertising and
promotional materials.

        10.2 Registration. LICENSEE shall cooperate fully and in good faith with
GUESS for the purpose of securing and preserving GUESS's rights in and to the
Trademarks and IP Rights, including, without limitation, in the execution,
submission and prosecution of any trademark, service mark, copyright or patent
applications and similar applications for registration, and registered user
agreements, which GUESS may desire to submit at any time and from time to time.
LICENSEE shall not directly or indirectly submit any application to register the
Trademarks for the Products or any other products or services, or for any other
trademark or service mark, copyright, design right or invention of GUESS,
without the prior written approval of GUESS.

                                      -19-
<PAGE>

        10.3 Assignment of Rights. LICENSEE shall disclose and freely make
available to GUESS any and all developments or improvements it makes or has made
to the Products, the Trademarks, or the IP Rights (including without limitation,
the manufacturing formula for the scent of all fragrance Products, the
ingredients for same and all other Products (including the name and address of
the creator), and all instructions relating thereto, and all bottles,
containers, tubes and packaging relating to same). This Agreement shall
constitute an unconditional assignment of all such developments and improvements
to GUESS together with all goodwill associated therewith, and upon expiration or
termination of this Agreement, GUESS may itself use, or may license the right to
use, the same all in its sole discretion. If any application must be made by
LICENSEE or any third party which may have created designs of Products
hereunder, LICENSEE agrees to, and does hereby, assign, and agrees to cause such
third party to assign to GUESS, any and all right, title and interest in all
such applications and the resulting registrations or patents, as the case may
be. If requested by GUESS, LICENSEE shall make, procure and execute, and cause
to be made, procured and executed, all assignments and/or all other agreements,
documents or instruments determined by GUESS to be necessary or advisable to
vest ownership of the Trademarks and IP Rights (including any developments and
improvements made by or on behalf of LICENSEE to the Products, Trademarks and IP
Rights) in GUESS. Additionally, LICENSEE hereby grants, and agrees to cause the
appropriate third party to grant to GUESS an irrevocable power of attorney, on
behalf of LICENSEE or such third party, as the case may be, to execute any and
all Trademarks and/or IP Rights applications, and other related documentation
that GUESS determines are necessary or advisable in connection with the
Products, Trademarks and IP Rights (including any developments and improvements
made by or on behalf of LICENSEE to the Products, Trademarks and IP Rights).

        10.4 Prohibited Acts.
             ---------------

             LICENSEE shall not, directly or indirectly:

             (a)     claim ownership of the Trademarks or the IP Rights;

             (b)     permit the use of the Trademarks or the IP Rights in
                     such a way as to give the impression that they are the
                     property of LICENSEE;

             (c)     use or allow any affiliate or related party to use, the
                     Trademarks or the IP Rights or any confusingly similar
                     trademark or confusingly similar intellectual or
                     industrial property (including without limitation,
                     similar fragrance or scent) in any manner not expressly
                     authorized by GUESS;

             (d)     engage in any activity that may contest, dispute, dilute
                     or otherwise impair the right, title, interest or
                     goodwill of GUESS in the Trademarks or the IP Rights,
                     including, without limitation, any action to prevent or
                     cancel any registration of the Trademarks;

                                      -20-
<PAGE>

             (e)     use any trademarks other than the Trademarks in
                     connection with the manufacture, promotion and
                     distribution of the Products or associate the Trademarks
                     or the IP Rights with any other name, trademark, service
                     mark, character or personality;

             (f)     produce or sell, or allow any affiliate, distributor or
                     agent to produce or sell, directly or indirectly, a
                     GUESS "smell-a-like" or GUESS "knock-off" fragrance of
                     any fragrance sold as a Product; nor shall LICENSEE or
                     any affiliate thereof make any statements, in any oral
                     or written format, comparing any fragrance to any
                     fragrance used in the Products;

             (g)     use the Trademarks as part of LICENSEE's corporate or
                     commercial name unless expressly permitted by GUESS in
                     writing; or

             (h)     contest the fact that LICENSEE's rights under this
                     Agreement are solely those of a licensee and, subject to
                     the provisions of Section 16, cease upon termination or
                     expiration of this Agreement.

        10.5 Misuse. LICENSEE shall cooperate fully and promptly with GUESS in
the protection of GUESS's rights to the Trademarks and the IP Rights, as GUESS
may request from time to time. Without limitation to the foregoing, LICENSEE
shall be responsible for monitoring the Territory for any infringement,
counterfeiting or other misuse of the Trademarks and the IP Rights. LICENSEE, at
its own expense, shall take action immediately to stop (a) any minor (from * to
* total MSRP) infringement, counterfeiting or other misuse of the Trademarks or
the IP Rights in connection with any products or services, not just the
Products, and (b) any minor (from * to * total MSRP) diversion of, or grey
market activities concerning, the Products. In such actions, LICENSEE shall use
attorneys and investigators approved by GUESS. GUESS or LICENSEE may take action
for any infringement or diversion under the * (minor) threshold amount. LICENSEE
shall indemnify GUESS against all losses, damages, attorneys' fees, judgments or
other costs or expenses incurred or suffered by GUESS as a result of such
actions taken by LICENSEE. LICENSEE shall notify GUESS immediately by telephone
and facsimile of any and all substantial (over * total MSRP) cases of
infringement, counterfeiting or misuse of the Trademarks or IP Rights and
substantial (over * total MSRP) cases of diversion of the Products. In all
cases, GUESS shall have the right, but not the obligation, to participate with
LICENSEE in any action to stop such activities, or to take complete control over
such action. In any case where GUESS takes action to stop such activities, GUESS
may charge LICENSEE up to * of all costs incurred relating to such actions. Any
monetary recovery obtained in actions taken at LICENSEE's sole expense shall be
for the account of LICENSEE. Any monetary recovery obtained in actions taken at
the sole expense of GUESS shall be for the account of GUESS. Any monetary
recovery obtained in actions where expenses have been shared by both parties
shall be shared pro rata in accordance with each party's expenses. GUESS may
also require that LICENSEE take all steps necessary and permissible under
applicable laws, at LICENSEE's sole expense, to prevent any diversion or grey
market activities involving the Products. LICENSEE will promptly reimburse GUESS
and other GUESS licensees and distributors, for any fees or expenses

                                      -21-
<PAGE>

incurred in connection with such diverted Products, including but not limited
to, attorneys' and investigators' fees and disbursements and costs to purchase
samples of such Products, to pursue court actions against the sellers of such
Products, and all related actions. All such costs and expenses owed by LICENSEE
in connection with the diverted and/or grey market Products shall be deemed to
be amounts owed under this Agreement, and LICENSEE's failure to pay such amounts
will be deemed a breach of this Agreement under Section 15.4 (b) hereof.
LICENSEE shall implement and maintain comprehensive anti-counterfeiting and
anti-diversion practices and procedures throughout the Territory.

        10.6 Report to GUESS. Within fifteen (15) days after the end of each
Quarter during the term of this Agreement, LICENSEE shall submit a report to
GUESS summarizing all discovered cases of substantial misuse or diversion with
respect to the Trademarks, the IP Rights and the Products or indicating that no
such misuses have been discovered, and summarizing the activities undertaken by
LICENSEE to discover misuses of the Trademarks or IP Rights, and diversion of
Products. The report shall also summarize the steps taken by LICENSEE, if any,
to stop any such misuse or diversion.

        10.7 Compliance with Rules of GUESS. GUESS may promulgate, from time to
time, rules and amendments thereto, relating to protection and use of the
Trademarks and the IP Rights, and LICENSEE shall comply with all such rules and
amendments. Such rules and amendments shall be reasonable and shall become
effective upon receipt thereof by LICENSEE.

     11. TRADE SECRETS AND CONFIDENTIALITY

        A confidential relationship is created by this Agreement. Except in
connection with their respective rights and obligations under this Agreement,
GUESS, LICENSEE and their respective affiliates, employees, attorneys and
accountants shall keep confidential and not take or use for its or their own
purposes, or the purposes of third parties, Trade Secrets of the other or the
terms of this Agreement, unless with the prior written consent of the other
party hereto, or as may be required by law, or in connection with regulatory or
administrative proceedings and only then with reasonable advance notice of such
disclosure to the other party hereto. GUESS acknowledges that LICENSEE may be
required to file a redacted copy of this Agreement with the Securities and
Exchange Commission. LICENSEE agrees to obtain the prior written consent of
GUESS regarding the redacted version. In the course of arbitration or
litigation, LICENSEE shall not have any right of access to GUESS's Trade Secrets
and LICENSEE waives any right to see such Trade Secrets.

     12. PAYMENTS AND REPORTS

        12.1 Advance. In consideration for the rights granted hereunder,
LICENSEE shall pay to GUESS upon execution of this Agreement the non-refundable
amount of *, which shall be applied as a credit against the Royalty Minimum for
the First Contract Year.

                                      -22-
<PAGE>

        12.2 Letter of Credit. If any payment hereunder is not received by GUESS
when due on any occasion, LICENSEE must ensure the payment of the Royalty
Minimum for the applicable Contract Year with an irrevocable standby letter of
credit naming GUESS as the sole beneficiary and containing such terms and
conditions approved by GUESS. In such event, an irrevocable standby letter of
credit shall secure the Royalty Minimum for each subsequent Contract Year. If
thirty (30) days prior to the expiration of each Contract Year, a letter of
credit is not provided to GUESS to secure the Royalty Minimum for the next
Contract Year, GUESS may cause the existing letter of credit to be paid to it in
full, without waiving its right to terminate this Agreement. All letters of
credit shall be issued and confirmed by banks in the United States suitable to
GUESS. LICENSEE shall pay all fees related to the establishment of all letters
of credit. GUESS may draw down on any letter of credit if GUESS does not receive
any sum or portion thereof due from LICENSEE within thirty (30) days of when it
is due, and in such case LICENSEE shall restore the full amount of the credit
obligation within ten (10) days after the draw down.

        12.3 Royalty Basis. The Trademark Royalty shall be calculated on the
basis of the respective MSRP for the Products, regardless of whether LICENSEE
sells Products to independent retailers in arms' length transactions or LICENSEE
sells Products to any of its affiliates or to itself, or sells Products to
employees, conducts parking lot or similar sales (which must be approved by
GUESS in advance), or any other unusual sales transactions whatsoever, it being
the intent of this Section that all sales of whatever kind and nature are
subject to the payment of Trademark Royalties thereon at the full Listed
Wholesale Price, as calculated herein. All related party sales, employee sales,
parking lot or similar sales, and any other unusual sales transactions shall be
stated separately for the relevant period on the Statement of Royalties Form
(Exhibit I). A Product shall be considered "sold" upon the date when such
Product is invoiced, shipped or paid for, whichever event occurs first. Sales of
all Products and components thereof are subject to payment of the Trademark
Royalty. Sales of products embodying an IP Right, whether bearing the Trademarks
or not, are also subject to payments at the same royalty rate. All sales of
Products by LICENSEE shall be documented by numbered invoices from the first
sale under this Agreement to the last.

        12.4 Deductions/Returns/Closeouts. Only the following deductions from
Gross Sales will be permitted for each Contract Year for the purpose of
calculating Net Sales:

                (a)     The combined total of Allowances, Payment Terms
                        Discounts and Closeout Discounts shall not exceed * of
                        the Gross Sales of the Products sold; and

                (b)     Returned units of Products shall not exceed * of total
                        Product units sold.

Closeout units shall not exceed * of total Product units sold.

Notwithstanding the foregoing, discounts to Guess or Perfumania (for sales to
its own stores only) pursuant to Sections 6.3 and 6.4 hereof, shall not be
counted toward the Allowances, Payment Term Discounts and Closeout Discounts
limitations described in Section 12.4(a).

                                      -23-
<PAGE>

Without limitation to any other rights that GUESS may have under this Agreement,
if (i) Allowances, Payment Terms Discounts, and Closeout Discounts exceed the
permitted percentage described in subsection (a) above for a Contract Year;
GUESS shall have the right in each case to adjust LICENSEE's Net Sales
requirement upward by the amount of the overage, and LICENSEE shall promptly pay
the increased Trademark Royalties and Advertising expenditures owed as a result
thereof.

Without limitation to any other rights that GUESS may have under this Agreement,
if returned units of Products exceed the permitted percentage for a Contract
Year, GUESS shall have the right to adjust LICENSEE's Net Sales requirement
upward by the amount that is the product of (i) the average price of the
returned Products during the Contract Year, multiplied by (ii) the number of
units in excess of the maximum percentage of returned Products permitted, and
LICENSEE shall promptly pay the increased Trademark Royalties and Advertising
expenditures owed as a result thereof.

Without limitation to any other rights that GUESS may have under this Agreement,
if Closeout units exceed the permitted percentage for a Contract Year, GUESS
shall have the right to adjust LICENSEE's Net Sales requirement upward by the
amount that is the product of (i) the average discount given on Closeouts during
the Contract Year, multiplied by (ii) the number of units in excess of the
maximum percentage of Closeouts permitted, and LICENSEE shall promptly pay the
increased Trademark Royalties and Advertising expenditures owed as a result
thereof.

Notwithstanding anything contained herein, no deductions whatsoever will be
permitted for reserves of any kind, including reserves for bad debts, nor for
any actual write-offs of bad debts.

Notwithstanding anything contained herein, LICENSEE may not manufacture Products
specifically for closeout, off-price and/or discount accounts of any kind, nor
may it sell first-quality Products to such accounts. Any closeout, off-price,
discount or similar account which may be approved by GUESS (for the limited
purpose of LICENSEE's sales of Closeouts) may only be sold Products which are
actually Closeouts, namely, discontinued merchandise.

In addition, each Closeout Product must retain the original, separate and
individual SKU, and the original, separate and individual MSRP (with the
applicable discount shown separately in LICENSEE's records and reports) as each
were submitted to GUESS on the Licensed Product Approval Form. LICENSEE's
records and reports must be maintained so as to permit identification of
specific, individual Closeouts, as set forth above.

        12.5 Trademark Royalty and Royalty Minimum Payments. Other than the
First Contract Year, LICENSEE shall pay to GUESS in advance the Royalty Minimum
in two equal installments per Contract Year during the Initial Term and any
Renewal Term. The Minimum Trademark Royalty shall be paid as follows: the
payment for January through June for each Contract Year shall be due in advance
on the first day of business in January, and the payment for July through
December of each Contract Year shall be due in advance on July 1 of such year.
Minimum

                                      -24-
<PAGE>

Trademark Royalty payments for the First Contract Year shall be due in advance
in two equal installments, one payable on the first day of business in January,
2005 and the second payable on July 1, 2005. Within sixty (60) days of the end
of each Contract Year, LICENSEE shall pay to GUESS, the amount, if any, by which
the aggregate Trademark Royalty due for such Contract Year exceeds the Royalty
Minimum for such Contract Year. LICENSEE will not be relieved of paying the
Trademark Royalty by virtue of having met the Royalty Minimum, if LICENSEE's Net
Sales yield Trademark Royalty obligations in excess of the Royalty Minimum. The
obligation of LICENSEE to pay the Trademark Royalty and/or the Royalty Minimum,
as the case may be, is absolute, notwithstanding any claim that LICENSEE may
assert against GUESS. LICENSEE shall not have the right to set-off, compensate
or make any deduction from payments of the Trademark Royalty or the Royalty
Minimum for any reason whatsoever.

        12.6 Remittance of Payment/Withholding. Unless otherwise requested by
GUESS, all payments shall be made in U.S. dollars by check or wire transfer to
the account of GUESS, Account No. *, at * (ABA No. *), *, or to such other
account as GUESS may designate in writing to LICENSEE from time to time, net of
bank wire or other charges (which charges shall be paid by LICENSEE). If any
amount payable to GUESS is subject to any tax, charge or duty in the Territory
(excluding any income tax imposed by the State of California or the United
States and payable by GUESS), LICENSEE shall furnish to GUESS official proof of
such payment, including official proof of receipt of LICENSEE's payment from the
government entity imposing such tax, charge or duty. If GUESS does not receive
full and complete U.S. tax credit for any such tax, charge or duty, then the
amount payable by LICENSEE shall be increased to provide to GUESS such amount as
would be payable to GUESS in the absence of any such tax, charge, duty or
impost.

        12.7 Quarterly Report. Not later than thirty (30) days after the end of
each Quarter, LICENSEE shall send to GUESS by overnight courier service a
summary report that contains all of the information required by the Statement of
Royalties Form (Exhibit I) as modified by GUESS from time to time. LICENSEE
shall also submit:

             (a)     a report showing the number of units and dollar amount
                     of Products sold to each customer, for each country
                     within the Territory, during the Quarter;

             (b)     one or more detailed computer reports containing all
                     related information and back-up corresponding to sales
                     of Products and permitted deductions (as described in
                     Section 12.4) as reported in the Statement of Royalties
                     Form. The report shall include a listing of all Product
                     sold in the Quarter summarized by SKU, customer, and
                     Territory. MSRPs, Listed Wholesale Prices, units sold,
                     Gross Sales, deductions permitted by Section 12.4, and
                     Net Sales must be clearly indicated; and

             (c)     any other information relating to the Products that may
                     be reasonably requested by GUESS.

                                      -25-
<PAGE>

        All information for the Statement of Royalties Form shall be separately
stated for each country in the Territory and for each distributor, independent
contractor and retail store located in the Territory to which LICENSEE sells
Products.

        12.8 Monthly Sales Report. Not later than thirty (30) days after the end
of each of the first two (2) months of each Quarter, LICENSEE shall send to
GUESS by facsimile a report that shall contain all of the information required
by the Monthly Sales Report Form (Exhibit K) as modified by GUESS from time to
time.

        12.9 Invoices and Other Information. Upon the reasonable request of
GUESS, LICENSEE shall submit to GUESS, its agents and/or representatives, copies
of invoices, credit memoranda, price lists, line sheets and customer lists
related to the sale of Products. All Payment Terms Discounts, Allowances and
Closeout Discounts must be itemized as a percentage of sales.

        12.10 Right to Review; Affiliate Transactions and Restrictions. Receipt
or acceptance by GUESS of any statement furnished, or of any sums paid by
LICENSEE, shall not preclude GUESS from questioning the completeness or accuracy
of such statement or payment at any time. Other than pursuant to Sections 6.3
and 6.4 (discounts to Perfumania for sales only to their retail stores or on
their Internet retail store site and to GUESS) hereof, any transaction between
LICENSEE and an affiliated or related company, person or entity, which in any
way affects amounts owed to GUESS hereunder, or affects amounts which LICENSEE
is required to expend hereunder, must be an arms' length transaction and no more
or less favorable to LICENSEE or to the affiliated or related company, person or
entity, than a similar transaction with an unrelated third party. GUESS shall
have the right to reject any such related party transaction which LICENSEE
cannot show to be equivalent to one conducted at arms' length. GUESS may then
reconstitute such transaction as though it was conducted at arms' length, and
LICENSEE shall pay and/or expend any additional amounts which GUESS determines
are due as a result thereof. In addition, if LICENSEE sells or otherwise
transfers Products to any affiliate or related company (which sale or transfer
must be approved in advance by GUESS, and which must be conducted on an arms'
length basis), all distribution obligations and restrictions contained in
Section 6 applicable to LICENSEE will be equally applicable to such affiliate
and/or related entity, and a breach thereof by such affiliate or other entity
will be deemed to be a breach by LICENSEE.

        12.11 Late Payments. If any payment of the Royalty Minimum, the
Trademark Royalty, the Net Sales Advertising Expenditure, the Minimum
Advertising Expenditure or any other amounts due from LICENSEE to GUESS
hereunder (or any payment for the Product from GUESS to LICENSEE) are delayed
for any reason, interest shall accrue on the unpaid principal amount ten (10)
days from and after the date on which the same became due at the highest rate
permitted by law in the State of California.

        12.12 Foreign Currency Conversion. Net Sales made in a foreign currency,
if any, shall be listed showing the foreign currency and the conversion to U.S.
Dollars using the exchange

                                      -26-
<PAGE>

rate for the last day of the relevant Quarter (or the next business day if such
day falls on a weekend or a holiday) as set forth in the U.S. edition of The
Wall Street Journal.

        12.13 Payments by GUESS. Notwithstanding anything contained herein, in
the event GUESS or any subsidiary or affiliate owes any amounts to LICENSEE,
whether as a result of the purchase of Products, Closeouts, inventory or other
reason, in each case GUESS may deduct from such amounts any amounts owed it by
LICENSEE.

     13. ACCOUNTING AND SYSTEMS

        13.1 Duty to Keep Accounts. LICENSEE shall at all times keep and
maintain an accurate account of all operations within the scope of this
Agreement for a period of at least four (4) years after the expiration or
termination of this Agreement, including, without limitation, separate and
appropriate books of account and records sufficient to reconcile the number of
Product units manufactured with the number of Product units sold. LICENSEE shall
establish a separate income statement and separate books of account to track the
sales of the Products.

        13.2 Financial Statements, Inventory Reconciliation and Business Plan.
             ----------------------------------------------------------------

                (a)     LICENSEE shall provide GUESS with annual audited
                        financial statements of LICENSEE (audited by a
                        prominent, internationally-recognized accounting firm
                        satisfactory to GUESS), within ninety (90) days after
                        the end of each of its fiscal years, and unaudited
                        quarterly interim statements, within thirty (30) days
                        after the end of each Quarter. Within thirty (30) days
                        after the end of each Contract Year LICENSEE shall also
                        provide to GUESS a composite royalty statement showing
                        the aggregate Gross Sales, Returns, Allowances, Payment
                        Terms Discounts and Closeout Discounts and any other
                        deduction taken pursuant to Section 12.4 above to arrive
                        at the Net Sales price of all Products sold by LICENSEE.
                        The composite annual statement shall be certified by the
                        chief financial officer of LICENSEE. LICENSEE's fiscal
                        year end is December 31.

                (b)     LICENSEE shall provide GUESS with an annual inventory
                        reconciliation, within ninety (90) days after the end of
                        each of its fiscal years. Such reconciliation shall (i)
                        be certified by the chief financial officer, (ii)
                        confirm actual reconciliation of the inventory to
                        LICENSEE's general ledger and (iii) include computer
                        reports summarizing inventory by item or SKU.

                                      -27-
<PAGE>

                (c)     LICENSEE shall provide GUESS with an annual detailed
                        business plan relating to the manufacture and sale of
                        the Products (and including without limitation monthly
                        Net Sales projections for the Products for the
                        subsequent Contract Year), in a form acceptable to
                        GUESS, at least ninety (90) days prior to each Contract
                        Year end.

        13.3 Right of Inspection and Audit by GUESS. At all times during the
term of this Agreement and any time following its termination or expiration, the
internal control report and all other reports and the books of account of
LICENSEE with respect to the manufacture and sales of Products shall be
available for inspection, copying and audit by GUESS, its agents and
representatives, during normal business hours, upon not less than seventy-two
(72) hours advance notice, and shall be made by GUESS at its own expense, except
as provided below. All such examinations and audits shall be at LICENSEE's
principal place of business. LICENSEE shall maintain its books and records only
at the principal office premises set forth in Section 26 and shall not remove
this information unless it has given GUESS thirty (30) days prior written notice
of the new location (which must be in the Territory). If the audit reveals that
LICENSEE's reporting and/or record keeping are not in accordance with GUESS's
requirements, or that there is an error in favor of LICENSEE in excess of the
lesser of * or * of royalties with respect to any Quarter or Contract Year in
computing such royalties, or that LICENSEE has understated Net Sales in excess
of * for any reporting period, then without prejudice to any other amounts due
to GUESS or to any of its rights hereunder, all costs and expenses incurred by
GUESS in connection with such inspection and audit shall be borne by LICENSEE.
LICENSEE shall pay any amounts revealed by the audit as due, and the cost of
such audit (if applicable), within ten (10) days of GUESS's demand therefore.
The internal control report means the report prepared by LICENSEE's auditors
upon their completion of an audit, addressing the auditors' findings and
recommendations. Upon GUESS's request, LICENSEE shall supply all sales,
inventory and other information required to be supplied and/or maintained
hereunder via magnetic media.

        13.4 Failure to Maintain Records. LICENSEE acknowledges that its failure
to maintain the appropriate and accurate books of accounts and records required
hereunder will constitute a material breach of its obligations and will cause
substantial damage to GUESS. GUESS may, therefore, in addition to exercising any
other rights hereunder, charge LICENSEE a fee of the greater of (a) *, or (b) *
of the Trademark Royalty for the applicable Contract Year; upon LICENSEE's
breach of its obligations under this Section 13. LICENSEE shall pay such fee
within five (5) days of demand by GUESS. GUESS may also charge such fee against
the letter of credit described in Section 13.2.

        13.5 Systems. LICENSEE will obtain and maintain such accounting,
information, communication and operating systems and capabilities as GUESS may
require from time to time. GUESS's current requirements are described on the
Systems Requirements List (Exhibit L), which is subject to change in GUESS's
sole discretion upon notice to LICENSEE.

                                      -28-
<PAGE>

     14. FORCE MAJEURE

        Neither GUESS nor LICENSEE shall be held responsible for any loss,
damage or delay suffered by the other party owing to any cause that is beyond
the reasonable control of the defaulting party and cannot be attributed to
negligence or willful nonperformance of its obligation. Such causes include, but
are not limited to, wars, embargoes, riots, civil disturbances, fires, storms,
floods, typhoons, hurricanes, earthquakes and other natural calamities, strikes
and labor disputes, government acts and restrictions, and other causes that
cannot be overcome or prevented by due diligence. Either party wishing to invoke
this Section shall give notice to the other party stating the relevant cause.
The defaulting party shall promptly resume performance of its obligations the
moment such cause or causes cease to operate; provided, however, that if the
condition continues with respect to LICENSEE for a period of more than sixty
(60) days, GUESS shall have the right to terminate this Agreement.

     15. BREACH AND TERMINATION

        15.1 Other Rights Unaffected by Termination; No Waiver. It is understood
and agreed that termination of this Agreement by GUESS on any ground shall be
without prejudice to any other rights or remedies that GUESS may have. Any
election by GUESS to not strictly enforce termination (which election shall be
at GUESS's sole discretion), is not a waiver of or bar to GUESS's right to
strictly enforce termination in the future.

        15.2 Termination Option for Breach/Cure Possible.
             -------------------------------------------

            (a) Except as otherwise provided in this Section 15, if LICENSEE
breaches any of its obligations under this Agreement, GUESS may terminate this
Agreement by giving a notice of breach to LICENSEE. Termination will become
effective automatically unless LICENSEE completely cures the breach within
thirty (30) days after the giving of such notice. Pending cure, LICENSEE shall
ship no Products for sale; if LICENSEE does ship any Products, it shall forfeit
its right to cure and its rights under this Agreement shall be terminated
automatically.

            (b) Upon the giving of a notice of breach for the third or more
times during the Term of the Agreement, for any reason, LICENSEE shall no longer
have the right to cure any violation, and at GUESS's election (which shall be in
its sole discretion) termination shall be effective upon the giving of said
third or subsequent notice. GUESS's election to terminate pursuant to the
foregoing sentence shall not impact its ability to terminate for any other
reason provided in this Agreement.

        15.3 Termination Option/No Cure Possible/Change of Ownership. The
parties mutually acknowledge that this Agreement is being entered into based
upon GUESS's evaluation of and reliance upon the current ownership, management
and control of LICENSEE. On the basis of the information provided by LICENSEE to
GUESS, GUESS has determined that current management of LICENSEE has the
technical, marketing and sales expertise, business reputation and

                                      -29-
<PAGE>

sensitivity to GUESS's unique image and to the goodwill represented by the
Trademarks, all of which are necessary to carry out the purposes of this
Agreement. Therefore, if more than fifty percent (50%) of the ownership interest
in LICENSEE or the voting power of LICENSEE in effect as of the date of this
Agreement is transferred, assigned or otherwise disposed of without GUESS's
prior written consent GUESS shall have the right upon written notice to
terminate this Agreement immediately without any right to cure ("Change In
Control Termination").

        Notwithstanding the foregoing, if GUESS does not consent to the transfer
of a greater than fifty percent (50%) ownership interest in LICENSEE and GUESS
elects a Change In Control Termination, LICENSEE shall:

                1) be granted a six-month sell-off period from the date of
        Change In Control Termination as to any Products on hand (which shall
        include, without limitation, all used components and packaging for the
        manufacture and marketing of Products) not purchased by GUESS pursuant
        to Section 16.4. LICENSEE may sell such Products on a non-exclusive
        basis in accordance with this Agreement and only to customers approved
        or previously approved and at the time of Change In Control Termination
        are in good standing with GUESS; provided, however, LICENSEE shall have
        only six (6) months after the date of Change In Control Termination to
        sell and ship such Products; and

                2) be obligated, in addition to all Royalties, Advertising and
        any sums due during the six-month sell-off period, to pay two (2)
        payments, each in the amount of * as a termination fee. The first
        payment shall be due and payable upon the date of Change in Control
        Termination and the second * payment shall be due and payable no later
        than twelve (12) months after the Change In Control Termination date.

                Upon payment of all of the above amounts, there shall be no
additional monetary obligations due under the Agreement.

                15.4 Termination Option/No Cure Possible/Additional Causes.
GUESS may terminate this Agreement immediately upon written notice without any
right to cure if any of the following events occur:

                        (a)     LICENSEE fails to establish, renew and/or
                                replenish the letter of credit, if such letter
                                of credit is required to be provided in
                                accordance with Section 12.2;

                        (b)     GUESS does not receive any payment owed by
                                LICENSEE within thirty (30) days of when payment
                                is due;

                        (c)     payment is not received within thirty (30) days
                                of when payment is due, for LICENSEE's purchase
                                of any materials, Advertising items, packaging
                                or services relating to Products (including
                                technical

                                      -30-
<PAGE>

                                assistance rendered and shipping costs related
                                thereto) from GUESS or any agent or licensee of
                                GUESS or any other supplier of such items;

                        (d)     LICENSEE merges or consolidates with or into any
                                other corporation or other entity, or directly
                                or indirectly sells or otherwise transfers,
                                sells or disposes of all or a substantial
                                portion of its business or assets;

                        (e)     the Net Sales for any Contract Year do not meet
                                or exceed the Minimum Net Sales required for
                                each of two consecutive Contract Years as stated
                                in Exhibit J;

                        (f)     returned Products exceed * of total Product
                                units sold in each of two consecutive Contract
                                Years;

                        (g)     the combined total of Allowances, Payment Terms
                                Discounts and Closeout Discounts exceed * of
                                Gross Sales of Products for any Contract Year
                                (sales to Guess and Perfumania for their own
                                retail store sales and Internet retail store
                                site do not apply to this limitation);

                        (h)     Closeouts exceed * of total Product units sold
                                for each of two consecutive Contract Years;

                        (i)     LICENSEE understates royalties and/or payments
                                due for any report or statement by more than *,
                                makes any unreported sales or cash sales, or
                                intentionally reports incorrect or false
                                manufacturing, sales or financial information;

                        (j)     LICENSEE is declared bankrupt or is dissolved
                                either compulsorily or voluntarily, or a
                                petition is presented or an order is made or an
                                effective resolution is passed or analogous
                                proceedings are taken for bankruptcy,
                                dissolution, composition, concordance,
                                reorganization or winding-up of LICENSEE, or if
                                LICENSEE convenes a meeting for the purpose of
                                making, or proposes or enters into, any
                                arrangement or composition for the benefit of
                                its creditors, or if an encumbrancer takes
                                possession of, or a receiver or other similar
                                officer is appointed for, the whole or any part
                                of the assets or undertakings of LICENSEE, or if
                                LICENSEE stops payment to its creditors
                                generally, or ceases or threatens to cease to
                                carry on its business or any substantial part
                                thereof, or becomes insolvent or unable to pay
                                or discharge its liabilities in the ordinary
                                course of business, or if LICENSEE assigns the
                                whole or any substantial part of its assets or
                                undertakings for the benefit of creditors;

                                      -31-
<PAGE>

                        (k)     either LICENSEE itself, or any of its suppliers
                                or distributors, manufactures or sells Products
                                without the express authorization of GUESS and
                                LICENSEE permitted, or knew about such
                                manufacture or sale;

                        (l)     LICENSEE fails to timely present for sale to the
                                trade a representative collection of the
                                Products or LICENSEE fails to use its best
                                efforts to actively promote and sell the
                                Products or to timely ship to its customers a
                                material portion of the orders of the Products
                                it has accepted;

                        (m)     LICENSEE sells or ships the Products to
                                unapproved or disapproved customers or
                                distributors, or to customers or distributors
                                whom LICENSEE knows or should know will resell
                                or ship the Products outside their respective
                                countries;

                        (n)     Upon the second occurrence where LICENSEE uses
                                or authorizes the use of Advertising or
                                packaging materials that are not approved by
                                GUESS in advance in writing or that GUESS has
                                disapproved;

                        (o)     LICENSEE violates any of the distribution
                                obligations set forth in Sections 6.2 and/or
                                6.5;

                        (p)     LICENSEE manufactures and/or sells any
                                disapproved Products or Products not previously
                                submitted for approval;

                        (q)     the quality of the Products is materially lower
                                (as determined by GUESS in its sole and
                                subjective discretion) than those submitted for
                                approval;

                        (r)     LICENSEE fails to commence shipping to
                                GUESS-approved accounts in the United States
                                substantial quantities of LICENSEE-produced
                                GUESS men's and women's fragrance Products by
                                November 1, 2005; or

                        (s)     any other material agreement between GUESS and
                                LICENSEE is terminated or expires.

        Notwithstanding anything contained herein, if GUESS elects to provide
LICENSEE with notice and an opportunity to cure any breach described in Sections
15.3 or 15.4 (which election is at GUESS's sole discretion), such action will
not constitute a waiver of or bar to GUESS's right to strictly enforce immediate
termination in the future, without any right to cure, in the event of the same
or any other breach.

                                      -32-
<PAGE>

        15.5 No Assignee. No assignee for the benefit of creditors, receiver,
liquidator, sequestrator, trustee in bankruptcy, sheriff or any other officer of
the court or official charged with taking over custody of LICENSEE's assets or
business shall have any right to continue the performance or rights of LICENSEE
under this Agreement.

     16. OBLIGATIONS AT TERMINATION OR EXPIRATION

        16.1 Delivery of IP Rights, Trade Secrets, Signs and Promotional
Materials. Within thirty (30) days after the expiration or termination of this
Agreement for any reason, LICENSEE shall deliver to GUESS, at no cost to GUESS,
all IP Rights and Trade Secrets of GUESS, whether contained in hard copy, in
electronic media (including without limitation, on computer hard drive, disk or
other medium) or in any other form whatsoever. Without limitation to the
foregoing, LICENSEE shall specifically deliver to GUESS all designs, patterns,
concepts, unused components (including labels, tags, plaques and similar items),
molds, tooling, artwork, sketches, plates, engravings, unused Product packaging
which contains any IP Right or Trademark (including bottles, containers, tubes
and the like), Product samples, and instructions, ingredient lists and spec
sheets developed and/or used, or proposed to be used, in connection with the
Products and/or the IP Rights, and whether developed by or on behalf of
LICENSEE, GUESS, or any third party. LICENSEE will also retrieve and deliver to
GUESS all such materials which may be in the possession or control of its
subcontractors, manufacturers or any other third party. LICENSEE shall not
retain, and will ensure no such third parties retain, copies of any such
materials required to be delivered to GUESS. LICENSEE shall further within such
thirty (30) day period, remove and deliver to GUESS all exterior and interior
signs and displays bearing the Trademarks or the IP Rights as well as all other
promotional materials, including brochures, business cards and letterhead,
bearing the Trademarks or the IP Rights. For purposes of this Section, Section
17, and any other provision of this Agreement relating to its termination,
"termination" shall be deemed to mean the earlier of (i) GUESS providing notice
of termination in accordance with this Agreement, or (ii) an event of
termination by operation of this Agreement.

        16.2 Directories and Listings. If applicable, within three (3) days
after the expiration or termination of this Agreement for any reason, LICENSEE
shall notify in writing all telephone companies, business directories, chambers
of commerce and appropriate governmental agencies of the expiration or
termination of this Agreement to terminate their listings under any of the
Trademarks and shall provide GUESS with copies of such notices.

        16.3 Subcontractors. If LICENSEE has retained manufacturing
subcontractors hereunder, LICENSEE shall be responsible for their compliance of
any and all obligations under this Agreement that are applicable to such
subcontractors.

        16.4 Inventory; Right to Purchase. Not later than forty-five (45) days
prior to the expiration of this Agreement or within ten (10) days after the
termination of LICENSEE's rights under this Agreement, LICENSEE shall furnish to
GUESS a certificate listing its inventory of

                                      -33-
<PAGE>

Products on hand (which shall include, without limitation, all used components
and packaging) and work in progress (including without limitation, raw materials
and ingredients) together with the location thereof. At GUESS's expense, GUESS
shall have the right to conduct a physical inventory of such Products and work
in progress. GUESS or its designee shall have the option (but not the
obligation) to purchase from LICENSEE all or any part of its respective
inventory of Products on hand (which shall include without limitation, all used
components and packaging, and raw materials and ingredients) upon the following
terms:

                        (a)     GUESS shall notify LICENSEE of its or its
                                designee's intention, if any, to exercise this
                                option within thirty (30) days after GUESS's
                                receipt of such certificate and shall specify
                                which of the Products are to be purchased;

                        (b)     the price for components, raw material and the
                                Product shall be at LICENSEE's actual cost;

                        (c)     LICENSEE shall deliver Products purchased by
                                GUESS or its designee within thirty (30) days or
                                as specified by GUESS after receipt of the
                                notice of GUESS's or its designee's intention to
                                purchase the inventory; and

                        (d)     payment shall be due upon delivery; provided,
                                however, that GUESS may deduct from the purchase
                                price for such Products any amounts owed it by
                                LICENSEE.

        16.5 Remaining Products. Products not sold by LICENSEE in accordance
with Section 16.4 or this Section 16.5 shall be destroyed, unless the parties
agree otherwise in writing.

           (a) If Agreement Expired. In the event this Agreement has expired in
accordance with its terms, as to any Products on hand (which shall include,
without limitation, all used components and packaging for the manufacture and
marketing of Products) not purchased by GUESS, LICENSEE may sell such Products
on a non-exclusive basis in accordance with this Agreement and only to customers
approved or previously approved and at the time of expiration is in
good-standing with GUESS; provided, however, LICENSEE shall have only ninety
(90) days after the date of expiration to sell and ship such Products.

           (b) If Agreement Terminated. Other than pursuant to the Change In
Control Termination in Section 15.3, if the rights granted to LICENSEE under
this Agreement have been terminated, LICENSEE may not sell any Products bearing
the Trademarks.

                                      -34-
<PAGE>

        16.6 Licensee's Obligation Regarding Sale of Products.
             ------------------------------------------------

        In the event that LICENSEE sells any Products in accordance with this
Section, LICENSEE shall:

        (a)     send to GUESS by facsimile the information required on the
                Monthly Sales Report attached hereto as Exhibit K and the
                inventory report described in Section 16.4, each within thirty
                (30) days after the end of each month during the selling period
                permitted under Section 16.5;

        (b)     send by overnight air courier service the information required
                on the Statement of Royalties attached hereto as Exhibit I,
                within thirty (30) days after the end of such permitted selling
                period, with respect to all sales of Products by LICENSEE during
                the relevant periods; and

        (c)     pay to GUESS, within thirty (30) days after the expiration of
                such permitted selling period, the appropriate amount of
                Trademark Royalty due with respect to sales of Products by
                LICENSEE during such period. In computing such Trademark
                Royalties, any permitted deductions from Gross Sales may not be
                taken after the end of the permitted selling period, and any
                such deductions which are allowed must be included (if granted)
                on the final Statement of Royalties form required under Section
                16.6 (b).

     17. EFFECT OF TERMINATION OR EXPIRATION

        17.1 Termination of Rights. Except as specifically provided in Section
16 above, upon the termination of the rights granted hereunder to LICENSEE under
this Agreement or upon the expiration of this Agreement, all rights of LICENSEE
to use the Trademarks and the IP Rights, including, without limitation, rights
to manufacture, distribute, offer to sell, sell and advertise Products, shall
automatically terminate or, as appropriate, be assigned to GUESS. LICENSEE shall
execute any instruments requested by GUESS which are necessary or desirable to
accomplish or confirm the foregoing. Any such assignment, transfer or conveyance
shall be without consideration other than the mutual covenants contained in this
Agreement. Additionally, LICENSEE hereby grants, and agrees to cause the
appropriate third party to grant to GUESS an irrevocable power of attorney, on
behalf of LICENSEE or such third party, as the case may be, to execute any
registered user termination documents or agreements in any jurisdiction, and
other related or similar documentation, that GUESS determines are necessary or
advisable in connection with the termination of LICENSEE's rights hereunder.
Following such termination or expiration, GUESS may thereafter license the right
to use the Trademarks and/or the IP Rights in connection with the manufacture,
wholesale, offer for sale at wholesale, distribution and advertising of the
Products in the Territory without any restriction or obligation to LICENSEE.

                                      -35-
<PAGE>

        17.2 No Use of Trademarks and IP Rights. Except as permitted by GUESS,
after the termination of the rights granted to LICENSEE or upon the expiration
of this Agreement, LICENSEE shall refrain from further use of the Trademarks and
the IP Rights or any other trademark, trade name or other industrial or
intellectual property that is:

             (a)     confusingly similar to the Trademarks or to the IP
                     Rights; or

             (b)     associated with, or suggests an association with, the
                     Trademarks and the IP Rights in any way.

        17.3 No Liability. Under no circumstances shall LICENSEE be entitled,
directly or indirectly, to any form of compensation or indemnity from GUESS, or
its affiliates, licensees or distributors, as a consequence of the expiration or
termination of this Agreement, whether as a result of the passage of time, or as
the result of any other cause of termination referenced in this Agreement.
LICENSEE waives any claim that it has or that it may have in the future against
GUESS or its affiliates, licensees or distributors arising from any alleged
goodwill created by LICENSEE with respect to the Products or from its alleged
creation or the increase of a market for the Products in the Territory. In
particular, nothing herein shall be interpreted as making LICENSEE the
commercial agent of GUESS; it being understood and agreed by the parties that:

             (a)     all promotional efforts by LICENSEE are under the strict
                     direction and control of GUESS; and

             (b)     LICENSEE's rights under this Agreement may be terminated
                     at any time it breaches the terms hereof or upon
                     expiration of the Initial Term or any Renewal Term
                     hereof, and that in such event LICENSEE is not entitled
                     to compensation, indemnification, or other form of
                     payment from GUESS.

        17.4 Right to Publicize and Offer for Sale. At any time during the two
(2) months preceding expiration of this Agreement, GUESS or any new licensee
shall have the right to show, publicize, advertise and take orders for the
Products and any similar products.

     18. INDEMNIFICATION, REPRESENTATION AND WARRANTIES

        18.1 Indemnification. LICENSEE shall indemnify, protect, hold harmless
and defend GUESS, its officers, directors, affiliates, agents and employees from
and against any and all claims, suits, losses, liabilities, expenses and
damages, including costs of suit and attorneys' fees, arising out of or in any
way connected with: the design, creation, manufacture, sale, distribution,
labeling or Advertisement of any Product by or on behalf of LICENSEE; any
alleged defect in a Product or related to a Product; any claim of harm or injury
resulting from use of a Product; the claim of any broker, finder or agent in
connection with the making of this Agreement or any transactions contemplated by
this Agreement, or the claim of any entity that actions taken or omitted

                                      -36-
<PAGE>

to be taken by LICENSEE bind or otherwise obligate GUESS in any way (except as
specifically provided herein); the claim of any landlord, distributor, retailer,
agent or other person or entity that termination or expiration of this Agreement
caused it damage; the breach of this Agreement; or the inaccuracy of any
representation or warranty made by LICENSEE herein. Compliance by LICENSEE with
the insurance provisions of this Agreement shall not relieve LICENSEE of its
duty to indemnify and defend GUESS under this Section. The duty to indemnify and
defend survives the termination or expiration of this Agreement.

        18.2 Defense Counsel. LICENSEE shall defend GUESS, with counsel
acceptable to LICENSEE and GUESS, with respect to each and every claim for which
GUESS is indemnified by LICENSEE under this Agreement. LICENSEE shall pay for
the services of such counsel upon counsel's presentation of legal bills or
requests for retainer.

        18.3 Authority. Each of the parties represents and warrants that it has
the full right, power and authority to enter into this Agreement and to perform
all of its respective obligations, that it is under no legal impediment which
would prevent its entering into and performing fully its obligations under this
Agreement, and that it is financially capable of performing such obligations.

        18.4 Compliance With Laws. LICENSEE shall perform or cause to be
performed, prior to the offer of any Products in the marketplace, all necessary
tests required by applicable law throughout the Territory, if any, to confirm
the safety and effectiveness of the Products. The results of such tests shall be
promptly provided to GUESS. Such tests shall continue to be performed on a
random sample of Products during the Term of this Agreement. LICENSEE shall also
keep itself informed of safety and medical requirements concerning products
similar to the Products, and will promptly comply with all relevant laws
applicable thereto throughout the Territory. LICENSEE shall further take all
actions required by any local, provincial, national, state or regional agency,
government or commission in connection with the Products (including without
limitation remedial actions such as Product recalls), and also in order to carry
out the purposes of the rights licensed hereunder, all in compliance with
applicable law. LICENSEE shall immediately provide GUESS with copies of any
communication to or from any such agency, government or commission that relates
to or affects this Agreement, the Trademarks or the IP Rights, or the Products.
Without limitation to the foregoing, LICENSEE shall not engage in any unfair or
illegal trade practices or commit any acts or engage in any transactions that
would reflect adversely upon the goodwill associated with GUESS, the Trademarks,
the IP Rights, or the Products.

        18.5 LICENSEE Representations and Warranties. LICENSEE represents and
warrants to GUESS that:

             (a)     LICENSEE is a corporation duly incorporated, validly
                     existing and in good standing under the laws of
                     Delaware;

                                      -37-
<PAGE>

             (b)     the audited financial statements previously furnished to
                     GUESS by LICENSEE are complete and correct in all
                     material respects and represent accurately the financial
                     position of LICENSEE at the time this Agreement is
                     executed;

             (c)     no event has occurred that would have a material impact
                     on the business, operations or condition (financial or
                     otherwise) of LICENSEE;

             (d)     LICENSEE has the ability and capacity to perform its
                     obligations hereunder or to cause such obligations to be
                     performed; and

             (e)     any intellectual or industrial property materials
                     (including without limitation, concepts, molds, designs,
                     patterns, labels, bottles, packaging, containers, logos
                     and promotional items) to be submitted by LICENSEE to
                     GUESS for approval are original and do not infringe the
                     rights of any other person, and are not confusingly
                     similar to any other intellectual or industrial
                     property.

Upon request, LICENSEE shall provide GUESS with a written certification that all
such representations and warranties remain true and accurate as of the date of
such certification.

        18.6 GUESS Representations and Warranties; Indemnification. GUESS
represents and warrants to LICENSEE that:

             (a)     GUESS is a corporation duly incorporated, validly
                     existing and in good standing under the laws of
                     Delaware; and

             (b)     GUESS has the ability and capacity to perform its
                     obligations hereunder or to cause such obligations to be
                     performed.

        GUESS agrees to indemnify, protect, hold harmless and defend LICENSEE,
its officers, directors, employees, and affiliates, from and against any and all
claims, suits, losses, liabilities, expenses and damages (including costs of
suit and reasonable attorneys' fees) reasonably incurred by LICENSEE and arising
out of any claim ("Claim") that LICENSEE's use of the Trademarks infringe the
trademark rights of a third party in the Territory, provided that (i) LICENSEE's
use of the Trademarks is made in strict accordance with this Agreement, (ii)
LICENSEE notifies GUESS of such Claim immediately after LICENSEE learns of such
Claim, (iii) GUESS has exclusive control over the defense or settlement of any
proceedings related to such Claim, (iv) LICENSEE provides GUESS such assistance
in relation to such proceedings as GUESS may reasonably request, and (v)
LICENSEE complies with any settlement or court order arising from such
proceedings, including any settlement or order that requires a change to
LICENSEE's use of the Trademarks or the Products. GUESS shall have the right to
terminate LICENSEE's right to use the

                                      -38-
<PAGE>

Trademarks in a particular country or countries, without further liability to
LICENSEE, if GUESS determines, in its sole discretion, that it cannot prevail
over any Claim in such country(ies). Notwithstanding the foregoing, in no event
will the indemnification provided by GUESS exceed the amount of the Trademark
Royalties received by GUESS under this Agreement at the time of such Claim.

        18.7 No Warranty or Representation by GUESS. Except as specifically
provided in this Agreement, GUESS makes no representation or warranty, either
express or implied, as to any matter whatsoever, including, without limitation,
the design, merchantability, durability, suitability of any product or other
item or the fitness of any product or other item for a particular purpose.

     19. APPROVAL PROCEDURES

        The approval of GUESS or the exercise of its discretion as to any
request or proposal made by LICENSEE under any section of this Agreement shall
be at the absolute and sole subjective discretion of GUESS. All packaging,
designs and artwork, advertising image and artwork, collateral materials design
and artwork, gift-with-purchase designs and artwork and press releases related
to the Product and/or the GUESS brand must be submitted to GUESS for written
approval prior to manufacture, distribution or sale. Such submittals must be
accompanied by a Licensed Product Approval Form. Upon receipt of these
submittals, GUESS shall have ten (10) business days to review and provide
written approval or disapproval (with direction for correcting any element(s)
disapproved). If LICENSEE does not receive either a written approval or
disapproval with direction for correction from GUESS within ten (10) business
days from receipt, the item(s) shall be deemed APPROVED by GUESS. In each such
instance where GUESS fails to respond to LICENSEE, LICENSEE shall send a notice
to GUESS of the approval after the ten (10) business day period. LICENSEE shall
submit to GUESS the fragrance scent for review, panel testing and
recommendations and GUESS and LICENSEE shall mutually agree on a final scent
selection. GUESS has no obligation to approve, review or consider any item that
does not strictly comply with the required submission procedures, however, GUESS
shall inform LICENSEE of any procedural non-compliance. Approval by GUESS shall
not be construed as a determination that the approved matter complies with all
applicable regulations and laws.

        LICENSEE acknowledges and agrees that GUESS's approval or disapproval of
any matter under this Agreement is solely for the purpose of protecting and
maintaining GUESS's rights and interests in, and the quality, reputation, image
and prestige of, the Products, the Trademarks and the IP Rights, and related
goodwill, and that nothing in any action taken or omission made by GUESS with
respect to the approval or disapproval of any matter shall be deemed to be
business advice to or participation in the business activities of LICENSEE.
LICENSEE acknowledges and agrees that any approval or disapproval of any matter
under this Agreement is reasonable and necessary to protect and maintain the
Trademarks, GUESS's rights and interest in, and the quality, reputation, image
and prestige of, the Products, the Trademarks and the IP Rights, and related
goodwill and to prevent consumer confusion in connection therewith. LICENSEE
further

                                      -39-
<PAGE>

acknowledges and agrees that GUESS is not offering, requiring or imposing any
specific marketing advice or sales plan or marketing guidelines with respect to
LICENSEE's operations.

     20. ARBITRATION

        20.1 Parties' Consent to Arbitration. Except as otherwise provided in
this Agreement, GUESS and LICENSEE consent and submit to the exclusive
jurisdiction and venue of the State of California, County of Los Angeles, for
the adjudication of any dispute between GUESS and LICENSEE that arises out of or
relates to this Agreement. Except as provided in this Agreement, any dispute,
controversy or claim arising out of or relating to this Agreement shall be
settled by binding arbitration heard by one (1) arbitrator (who shall be an
attorney with experience in trademark matters), in accordance with the
Commercial Arbitration Rules ("Rules") of the American Arbitration Association.
The arbitrator shall be appointed in accordance with the Rules. The parties
hereto agree that the venue of such arbitration shall be the County of Los
Angeles, California.

        20.2 Powers. The arbitrator shall be bound by the terms and conditions
of this Agreement and shall have no power, in rendering the award, to alter or
depart from any express provision of this Agreement, and the failure to observe
this limitation shall constitute grounds for vacating the award. Except as
otherwise provided in this Agreement, the arbitrator shall apply the law
specified in Section 21 below. Any award of the arbitrator shall be final and
binding upon the parties and judgment may be entered in any court of competent
jurisdiction, including, without limitation, the courts of the State of
California or any federal court in California, or any court of competent
jurisdiction within the Territory. The award and judgment thereon shall include
interest at the legal rate from the date that the sum awarded to the prevailing
party was originally due and payable, and attorneys' fees and other arbitration
costs, including, without limitation, costs associated with expert witnesses.

        20.3 Provisional Remedies. All provisional remedies shall be within the
exclusive jurisdiction of the courts. The parties may seek and obtain
provisional remedies prior to or contemporaneously with arbitration. LICENSEE
acknowledges and admits that the Trademarks and the IP Rights possess a special,
unique and extraordinary character, which makes difficult the assessment of
monetary damages that GUESS might sustain by any use which is inconsistent with
this Agreement, and that irreparable injury would be caused to GUESS by any use
of the Trademarks and/or IP Rights that is inconsistent with this Agreement,
such that injunctive and similar relief would be appropriate. Accordingly,
without prejudice to any other right and/or remedy GUESS may have under this
Agreement or the law, if, after notice by GUESS, LICENSEE fails to take any
action that LICENSEE is obligated to take under this Agreement, pertaining to
the Products, the Trademarks and/or the IP Rights, then GUESS shall be entitled
to an award of injunctive relief, specific performance to compel such action,
and/or other provisional relief.

        20.4 Entitlement to Costs. If any legal action or dispute arises under
this Agreement, arises by reason of any asserted breach of it, or arises between
the parties and is related in any way to the subject matter of the Agreement,
the prevailing party shall be entitled to recover all

                                      -40-
<PAGE>

costs and expenses, including reasonable attorneys' fees, investigative costs,
reasonable accounting fees and charges for experts. The "prevailing party" shall
be the party who obtains a provisional remedy such as a preliminary injunction
or who is entitled to recover its reasonable costs of suit, whether or not the
suit proceeds to final judgment; if there is no court action, the prevailing
party shall be the party who wins any dispute. A party need not be awarded money
damages or all relief sought in order to be considered the "prevailing party" by
the arbitrator(s) or a court.

     21. GOVERNING LAW

        All questions concerning this Agreement, the rights and obligations of
the parties, enforcement and validity, effect, interpretation and construction
which are governed by state law shall be determined under the laws of the State
of California. United States federal law shall apply to all other issues;
however, if a provisional remedy is sought, the law of the place where such
remedy is sought shall apply.

     22. RELATIONSHIP OF PARTIES

        This Agreement shall not be construed to place the parties in the
relationship of legal representatives, partners, joint venturers or agents of or
with each other. Under this Agreement, LICENSEE is an independent contractor and
shall be solely responsible for the payment of all income tax withholding,
payroll taxes, contributions and other obligations relating to LICENSEE's
employment and compensation of its employees and consultants. No party shall
have any power to obligate or bind any other party in any manner whatsoever,
except as specifically provided herein.

     23. ASSIGNABILITY

        This Agreement shall be binding upon and inure to the benefit of the
successors and permitted assigns of the parties. GUESS may freely assign all of
its rights, duties and obligations, in whole or in part. The rights granted to
LICENSEE hereunder are unique and personal in nature, and neither this Agreement
nor the rights granted to LICENSEE hereunder (including without limitation,
rights in and to the Products) may be assigned, transferred, pledged, encumbered
or hypothecated by LICENSEE without GUESS's prior written approval. Any attempt
by LICENSEE to transfer any of its rights or obligations under this Agreement,
whether by assignment, sublicense or otherwise, without having received the
prior written approval of GUESS, shall constitute a default hereunder, but shall
otherwise be null and void.

     24. INTERPRETATION

        This Agreement shall be interpreted to give GUESS maximum control of the
Trademarks and IP Rights and their usage. Any uncertainty or ambiguity with
respect to any

                                      -41-
<PAGE>

provision of this Agreement shall not be construed for or against any party
based on attribution of drafting to either party. The headings contained herein
are for reference purposes only and shall not affect in any way the meaning or
interpretation of this Agreement.

     25. WAIVER AND INTEGRATION

        The failure of a party to insist upon strict adherence to any term or
provision of this Agreement, or to object to any failure to comply with any term
or provision of this Agreement, shall not be a waiver of that term or provision,
estop that party from enforcing that term or provision, or preclude that party
from enforcing that term or provision by estoppel or by laches. The receipt by a
party of any benefit from this Agreement (including without limitation royalty
or other payments, and including whether or not accepted after the respective
due date(s)) shall neither constitute such party's waiver nor effect an estoppel
on the right of that party to enforce any provision hereof. None of the terms of
this Agreement shall be deemed to be waived or modified, except by an express
agreement in writing, signed by an authorized officer of the party against whom
enforcement of the waiver or modification is sought, supported by new
consideration.

     26. NOTICES AND COMMUNICATIONS

        Any notice, communication or legal service of process required or
permitted under this Agreement shall be effective when personally delivered in
writing; or on the date when the notice, service or communication is transmitted
by electronic facsimile (with a confirmation copy to be sent by mail); or the
day after the notice, service or communication is sent by overnight air courier
service; or five (5) days after the date of mailing. All notices shall be sent
to the parties at the notice addresses listed below or to such other persons and
notice addresses as may be designated in writing by the parties to each other.
The date a notice shall be deemed to be transmitted, sent via overnight air
courier or mailed shall be the date at the notifier's place of business at the
time of the transmission, sending or mailing.

TO GUESS:                           GUESS?, INC.
                                    1444 South Alameda Street
                                    Los Angeles, California 90021, U.S.A.
                                    Attention: Legal Department
                                    Telephone: (213) 765-3100
                                    Facsimile: (213) 744-7821

                                      -42-
<PAGE>

TO LICENSEE:                        PARLUX FRAGRANCES, INC.
                                    3725 S.W. 30th Avenue
                                    Fort Lauderdale, Florida 33312, U.S.A.
                                    Attention: Ilia Lekach
                                    Telephone:  (954) 316-9008
                                    Facsimile:  (954) 316-8155

WITH A COPY TO:                     MITCHELL SCHRAGE & ASSOCIATES
                                    126 East 56th Street
                                    New York, New York 10022, U.S.A.
                                    Attention: Mitchell R. Schrage, Esq.
                                    Facsimile:  (212) 758-1616

     27. SEVERABILITY

        The provisions of this Agreement are severable, and if any provision
shall be held invalid or unenforceable, in whole or in part, in any
jurisdiction, then such invalidity or unenforceability shall affect only such
provision, and shall not affect such provision in any other jurisdiction. To the
extent legally permissible, a provision which reflects the original intent of
the parties shall be substituted for such invalid or unenforceable provision.

     28. SURVIVAL

        All obligations of the parties of a continuing nature, including without
limitation those concerning trademark rights, indemnities and trade secrets,
shall survive the termination or expiration of this Agreement.

     29. EXHIBITS

        The Exhibits attached hereto and as revised by agreement of the parties
from time to time are hereby incorporated by reference and form integral parts
hereof. The reporting, approval and other similar forms of GUESS attached as
Exhibits hereto may be revised by GUESS at any time and from time to time.

                                      -43-
<PAGE>

     30. ENTIRE AGREEMENT; LANGUAGE; COUNTERPARTS

        This Agreement, including all Exhibits, constitutes the entire agreement
between the parties with respect to, and supersedes all prior negotiations,
agreements and understandings between the parties concerning, the subject matter
hereof. This writing is intended as the final, complete and exclusive statement
of the terms of the agreement between the parties with respect to the subject
matter hereof and may only be amended in writing. All communications relating to
this Agreement shall be in English. If LICENSEE transmits any information to
GUESS in any other language, GUESS may have such documents translated, and
LICENSEE shall pay all costs of such translation. If LICENSEE has this Agreement
translated for the purpose of submitting it to any local, provincial or national
government or official body, GUESS shall have the right to review and correct
the translation prior to submission to any government or official body. The
English original shall control the relationship between GUESS and LICENSEE. All
hearings related to any dispute concerning this Agreement shall be in English,
unless otherwise requested by GUESS. This Agreement may be executed in
counterparts, each of which shall be deemed an original and all of which
together shall constitute one and the same instrument.

                                      -44-
<PAGE>

         IN WITNESS WHEREOF, the parties hereto have caused their
duly-authorized representatives to execute this Agreement as of the date
first-above written.

PARLUX FRAGRANCES, INC.                     GUESS?, INC.

By: /s/ Ilia Lekach                         By: /s/ Paul Marciano
    ---------------                             -----------------
     Ilia Lekach                                 Paul Marciano
     Chairman and                                 Co-Chairman and
     Chief Executive Officer                      Co-Chief Executive Officer

                                            GUESS? IP HOLDER L.P.

                                            By: /s/ Deborah S. Siegel
                                                ---------------------
                                                   Deborah S. Siegel
                                                   Secretary

                                      -45-
<PAGE>

                                    EXHIBIT A
                                   Trademarks

                                      GUESS

                                     GUESS?

                           GUESS? AND TRIANGLE DESIGN

                                      -46-
<PAGE>

                                    EXHIBIT B
                         Licensed Product Approval Form

*

                                      -47-
<PAGE>

                                    EXHIBIT C
                       Licensed Property Use Approval Form

*

                                      -48-
<PAGE>

                                   EXHIBIT D-1
                                    Customers

*

                                      -49-
<PAGE>

                                   EXHIBIT D-2
                              Customer Profile Form

                                        *

                                      -50-
<PAGE>

                                   EXHIBIT E-1
                                  Distributors

*

                                      -51-
<PAGE>

                                   EXHIBIT E-2
                           Distribution Approval Form

*

                                      -52-
<PAGE>

                                    EXHIBIT F
                            Advertising Approval Form

*

                                      -53-
<PAGE>

                                    EXHIBIT G
                             Advertising Budget Form

*

                                      -54-
<PAGE>

                                    EXHIBIT H
                                 Royalty Minimum

*

                                      -55-
<PAGE>

                                    EXHIBIT I
                             Statement of Royalties

*

                                      -56-
<PAGE>

                                    EXHIBIT J
                                Minimum Net Sales

                                       *

                                      -57-
<PAGE>

                                    EXHIBIT K
                              Monthly Sales Report

*

                                      -58-
<PAGE>

                                    EXHIBIT L
                            Systems Requirements List

*

                                      -59-EXHIBIT 10.1
------------
                             FIRST AMENDMENT TO THE
                             SUBSCRIPTION AGREEMENT
                             ----------------------

         This First Amendment to the Subscription Agreement (the "Subscription
Agreement") is made as of the 15th day of September, 2003 by and between Avenue
Group, Inc., a corporation organized under the laws of the State of Delaware
(the "Company") and the Shaya Boymelgreen Trust (the "Purchaser").

                                    RECITALS
                                    --------

         A. The Company and Purchaser entered into a Subscription Agreement
dated as of April 15, 2003, wherein Purchaser subscribed to purchase two
convertible promissory notes from the Company, in the original principal amount
of Three Hundred Thousand Dollars ($300,000.00) (the "Initial Note") and One
Million Dollars ($1,000,000.00) (the "Second Note"), respectively. Pursuant to
the Subscription Agreement, the Initial Note was payable as of the date of
execution of the Subscription Agreement (the "Initial Payment") and the Second
Note was payable within thirty (30) days of the date of execution of the
Subscription Agreement (the "Final Payment").

         B. Simultaneously with the execution of the Subscription Agreement,
Purchaser paid and delivered to the Company the Initial Payment and received the
Initial Note.

         C. Subsequent to the execution of the Subscription Agreement, certain
disputes arose between the parties thereunder.

         D. Purchaser paid and delivered Five Hundred Thousand Dollars
($500,000.00) to the Company in August 2003 as partial payment of the Final
Payment.

         E. The parties now wish to resolve the disputes and amend the
Subscription Agreement to provide for (i) payment of Five Hundred Thousand
Dollars ($500,000.00) by the Purchaser to the Company on or before September 10,
2003 (the "Effective Date"); (ii) the cancellation of the Initial Note and,
(iii) the issuance of a new note by the Company to Purchaser in the amount of
One Million, Three Hundred Thousand Dollars ($1,300,000.00) attached hereto as
Exhibit A (the "Note"), which shall contain terms and conditions substantially
identical to the Initial Note except that the Note shall be immediately
convertible into shares of the Company's common stock at $.15 per share.

         NOW, THEREFORE, for good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the Company and the Purchaser
agree as follows:

     1.   The first paragraph of the Subscription Agreement is hereby amended to
          read:

          "This Subscription Agreement is made by and between Avenue Group, Inc.
          (the "Seller" or the "Company") and Shaya Boymelgreen Trust, located
          at 535 Dean Street, Suite 908 Brooklyn, New York, 11217 (the
          "Purchaser"), as of this 5th day of September, 2003 (the "Execution
          Date") who is subscribing hereby to purchase a convertible promissory
          note from the Seller, in the original principal amount of One Million,
          Three Hundred Thousand Dollars ($1,300,000.00) (the "Note"), payable
          as follows: (i) Five Hundred Thousand Dollars ($500,000.00), receipt
          of which is hereby acknowledged by the Company, (ii) Five Hundred
          Thousand Dollars ($500,000.00) payable on or before the Effective Date
          (together, the "Cash Payment"), and (iii) Purchaser shall cancel and
          tender to the Company the Initial Note (the Cash Payment and
          cancellation and tender of the Initial Note shall be collectively
          referred to herein as the "Purchase Price").

<PAGE>

     2.   Paragraph A of the Subscription Agreement is hereby amended to read:

          "The Purchaser hereby subscribes to purchase the Note for the Purchase
          Price (the "Subscription"). On or before the Effective Date Purchaser
          will pay and deliver to the Seller the Purchase Price. On or before
          the Effective Date, the Initial Note shall be tendered to the Company
          marked "cancelled" (the "Payment"). Upon delivery of the executed
          Subscription Agreement to the Seller, the Purchaser's commitment to
          pay and deliver the Purchase Price is irrevocable and cannot be
          withdrawn. Notwithstanding the foregoing, the determination to accept
          or reject this Subscription shall be in the sole discretion of the
          Seller and without any input from any Purchaser or any representative,
          agent or advisor of the Purchaser."

     3.   Paragraph B.1.(b) is hereby amended to read:

          "The Purchaser has been furnished with, acknowledges receipt of and
          has carefully read the following documents, which the Company has
          filed with the SEC:

               (i) Form 10-KSB Report for the Year Ended December 31, 2002 (the
               "Form 10-KSB Report");

               (ii) Form 10-QSB Report for the Quarter Ended June 30, 2003 (the
               "Form 10-QSB Report");

               (iii) Form 8-K Report filed June 12, 2003; and

               (iv) Form 8-K Report filed August 8, 2003."

     4.   All references in the Subscription Agreement to "Notes" shall be
     changed to "Note."

     5.   The Purchaser hereby agrees to deliver to the Company the Initial Note
     marked "cancelled" on or before the Effective Date.

     6.   Purchaser hereby represents to the Company that all of the Purchaser's
     representations contained in the Subscription Agreement and Appendix
     attached thereto remain true and correct as though made as of the date
     hereof.

     7.   Except as amended in paragraphs one through six above, the
     Subscription Agreement remains in full force and effect and has not
     been modified in any way.

     IN WITNESS WHEREOF, the parties hereto have agreed to this First Amendment
this 15th day of September, 2003.

"COMPANY"                                          "PURCHASER"

Avenue Group, Inc.
----------------------
a Delaware corporation                             SHAYA BOYMELGREEN TRUST

By: /s/ Jonathan Herzog                            By: /s/ Shaya Boymelgreen
        ---------------                                ---------------------
Its:  Executive Vice President                     Its: Trustee

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