Document:

INDEMNIFICATION AGREEMENT

 

This INDEMNIFICATION
AGREEMENT (“Agreement”) is made and entered into as of this 31st day of May, 2012, by and between John Derby (the “Indemnifying
Party”) and Max Cash Media, Inc., a Nevada Corporation (the “Company”).

 

WHEREAS, the
Company has sold an aggregate of $2,000,000 principal amount of its 8% Secured Convertible Promissory Notes, due three months from
the date of issuance (the “MXCS Notes”) to certain lenders, including the Indemnifying Party (the “Buyers”
and each, a “Buyer”), pursuant to securities purchase agreements between the Company and each of the Buyers, in an
offering (the “Note Offering”) which was conducted pursuant to the exemption from registration provided by Rule 506
of Regulation D, Regulation S and/or Section 4(2) under the Securities Act of 1933, as amended; and

 

WHEREAS, to
provide Prism Corporation, an Oklahoma Corporation (“Borrower”), with working capital during the negotiation of a reverse
triangular merger (the “Merger”) between the Company and Borrower, the Company used the net proceeds of the Note Offering
to provide Borrower, pursuant to a Bridge Loan Agreement between Borrower and the Company (the “Bridge Loan Agreement”),
with a temporary loan in the aggregate principal amount of $2,000,000 in exchange for a number of 8% secured bridge loan promissory
notes (the “Prism Notes”); and

 

WHEREAS, Borrower
defaulted on the Prism Notes, and discussions between the Borrower and the Company relating to the Merger were terminated; and

 

WHEREAS, the
Company and Gottbetter & Partners, LLP, in its capacity as collateral agent for the Buyers (the “Collateral Agent”)
(i) on January 9, 2012, commenced litigation in the Federal Court for the Southern District of New York against the Borrower and
its President, Joe Loftis, for breach of contract, seizure of collateral and injunctive relief, and to obtain a judgment in the
amount of $2,000,000 plus interest and all costs due under the Prism Notes and (ii) with its attorneys, will continue to aggressively
pursue all legal remedies;

 

WHEREAS, the
Indemnifying Party acknowledges that as a purchaser of a substantial portion of the Prism Notes he stands to gain from the actions
of the Collateral Agent on behalf of the Buyers and in consideration thereof has agreed to enter into this Agreement to provide
for the indemnification, advancement, reimbursement and insurance of certain liabilities and expenses of the Company.

 

NOW, THEREFORE,
in consideration of these premises and for other good and valuable consideration the receipt and sufficiency of which is hereby
acknowledged, the parties hereto agree as follows:

 

    	 

    	 

    
 

1.          Indemnification
Against Liability. Indemnifying Party shall indemnify and hold harmless the Company and each of its past, present and future
officers, directors, stockholders, and each of their respective representatives, agents, affiliates, successors and assigns (collectively,
the “Indemnified Parties”), to the fullest extent permitted by law, against any and all liabilities and assessments
arising out of or related to any threatened, pending or completed action, suit, proceeding, inquiry or investigation, whether civil,
criminal, administrative, or other (each being hereinafter referred to as an "Action"), including, but not limited to,
judgments, fines, penalties and amounts paid in settlement (whether with or without court approval), and any interest, assessments,
excise taxes or other charges paid or payable in connection with or in respect of any of the foregoing (each such liability and
assessment being hereinafter referred to as a "Liability"), incurred by any of the Indemnified Parties arising solely
out of its sale to the Buyers of the Prism Notes and related matters.

 

2.          Indemnification
Against Expense. The Indemnifying Party shall also indemnify and hold harmless each of the Indemnified Parties, to the fullest
extent permitted by law, against any and all attorneys' fees and other costs, expenses and obligations, and any interest, assessments,
excise taxes or other charges paid or payable in connection with or in respect of any of the foregoing (each such expense being
hereinafter referred to as an "Expense") arising out of or relating to any Action, including expenses incurred:

 

(a)          in
connection with investigating, defending, being a witness or participating in, or preparing to defend, be a witness or participate
in, any Action (other than an Action commenced by any of the Indemnified Parties against another party, except as provided in Section
2(b) below) or any appeal of an Action; or

 

(b)          in
connection with any claim asserted or action brought by any of the Indemnified Parties for (i) payment or indemnification of Liabilities
or Expenses or advance payment of Expenses by the Indemnifying Party under this Agreement, or (ii) for specific performance pursuant
to Section 9 hereof regardless of whether such Indemnified Party is ultimately determined to be entitled to such payment, indemnification,
advance, or insurance recovery, as the case may be.

 

3.          Partial
Indemnification. If an Indemnified Party is entitled under this Agreement to payment for some or a portion of any Liability
or Expense relating to an Action, but not for the total amount thereof, the Indemnifying Party shall nevertheless pay such Indemnified
Party for the portion thereof to which it is entitled.

 

4.          Advances.
The Indemnifying Party shall pay any and all Expenses incurred by an Indemnified Party in connection with any Action, whether or
not the Action has been finally disposed of (an "Advance"), within five days after receipt by the Indemnifying Party
of an appropriate written request therefor from the Indemnified Party; provided, that the Indemnifying Party shall be deemed to
be in receipt of such request within one business day after it is either sent by facsimile to the Indemnifying Party at the facsimile
number set forth below his signature on the signature page hereto or if it is sent by nationally recognized overnight courier to
the address set forth below his signature on the signature page hereto.

 

5.          Failure
to Indemnify. If a claim for payment of any Liability, Expense or Advance under this Agreement is not paid in full within fifteen
days, in the case of Liabilities and Expenses, or within five days, in the case of Advances, after a written request for payment
thereof has been received by the Indemnifying Party, an Indemnified Party may bring an action against the Indemnifying Party to
recover the unpaid amount of such claim, together with interest thereon at the greater of ten percent per annum or the maximum
legal rate of interest.

 

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6.          Termination.
This Agreement may not be terminated except by a writing to that effect executed by each of the parties hereto.

 

7.          Modification
and Waiver. No supplement, modification or amendment of any of the provisions of this Agreement and no consent by either party
hereto to any departure herefrom by the other party hereto shall be binding unless executed in writing by each of the parties hereto.
No waiver of any provision of this Agreement shall be deemed or shall constitute a waiver of any other provisions hereof (whether
or not similar) nor shall any such waiver constitute a continuing waiver.

 

8.          Binding
Effect. This Agreement shall be binding upon and inure to the benefit of and be enforceable by the parties hereto and their
respective successors, heirs and assigns.

 

9.          Specific
Performance. The failure of the Indemnifying Party to perform any of his obligations hereunder shall entitle each of the Indemnified
Parties, as a matter of course, to request an injunction from any court of competent jurisdiction to enforce such obligations.
Such right to request specific performance shall be cumulative and in addition to any other rights and remedies to which the Indemnified
Parties shall be entitled.

 

10.
      Severability. If any provision or provisions of this Agreement, or any portion of any
provision hereof, shall be deemed invalid or unenforceable pursuant to a final determination of any court of competent
jurisdiction or as a result of future legislative action, such determination or action shall be construed so as not to affect
the validity or enforceability hereof, and the remaining provisions, and portions thereof, shall be enforceable to the
fullest extent permitted by law.

 

11.       Governing
Law; Choice of Forum. This Agreement shall be governed by and construed in accordance with the substantive laws of the State
of Nevada. Disputes arising under this Agreement shall be heard solely in the state and federal courts seated in the Central District
of California, United States. Each party irrevocably submits hereby to the jurisdiction of such courts and pledge to waives any
argument that it may have that the Central District of California is an inconvenient forum in which to try the dispute.

 

12.       Third
Party Beneficiaries. Each of the Indemnified Parties other than the Company shall be a third party beneficiary of this Agreement
and shall have the right to enforce this Agreement for its benefit against the Indemnifying Party.

 

13.       Counterparts.
This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together shall constitute
one and the same instrument.

 

[signature page follows]

 

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IN WITNESS WHEREOF,
the parties hereto have entered into this Indemnification Agreement as of the day and year first above written.

 

	 	INDEMNIFYING PARTY
	 	 
	 	By:	/s/ John Derby
	 	 	Name: John Derby
	 	 
	 	COMPANY
	 	MAX CASH MEDIA, INC.
	 	 
	 	/s/ Noah Levinson
	 	Name: Noah Levinson
	 	Title: PresidentBOLDFACE GROUP, INC.

2012 EQUITY INCENTIVE PLAN

 

1.          PURPOSE.
The BOLDFACE Group, Inc. 2012 Equity Incentive Plan has two complementary purposes: (a) to attract and retain outstanding individuals
to serve as officers, employees, directors, consultants and advisors to the Company and its Affiliates, and (b) to increase stockholder
value. The Plan will provide participants incentives to increase stockholder value by offering the opportunity to acquire shares
of the Company’s Common Stock or receive monetary payments based on the value of such Common Stock, on the potentially favorable
terms that this Plan provides.

 

2.          EFFECTIVE
DATE. The Plan shall become effective and Awards may be granted on and after May 15, 2012 (the “Effective Date”),
subject to approval of the Plan by the stockholders of the Company within twelve (12) months after the Effective Date. Any Awards
granted under the Plan prior to such stockholder approval shall be conditioned on such approval.

 

3.          DEFINITIONS.
Capitalized terms used in this Plan have the following meanings:

 

(a)          “Affiliate”
means any entity that, directly or through one or more intermediaries, is controlled by, controls, or is under common control with,
the Company within the meaning of Code Sections 414(b) or (c), provided that, in applying such provisions, the phrase “at
least fifty percent (50%)” shall be used in place of “at least eighty percent (80%)” each place it appears therein.

 

(b)          “Award”
means a grant of Options (as defined below), Stock Appreciation Rights (as defined in Section 3(w) hereof), Performance Shares
(as defined in Section 3(p) hereof), Restricted Stock (as defined in Section 3(s) hereof), or Restricted Stock Units (as defined
in Section 3(t) hereof).

 

(c)          “Bankruptcy”
shall mean (i) the filing of a voluntary petition under any bankruptcy or insolvency law, or a petition for the appointment of
a receiver or the making of an assignment for the benefit of creditors, with respect to the Participant, or (ii) the Participant
being subjected involuntarily to such a petition or assignment or to an attachment or other legal or equitable interest with respect
to the Participant’s assets, which involuntary petition or assignment or attachment is not discharged within 60 days after
its date, and (iii) the Participant being subject to a transfer of its Issued Shares by operation of law (including by divorce,
even if not insolvent), except by reason of death.

 

(d)          “Board”
means the Board of Directors of the Company.

 

(e)          “Change
of Control” shall be deemed to have occurred as of the first day that any one or more of the following conditions is satisfied,
including, but not limited to, the signing of documents by all parties and approval by all regulatory agencies, if required:

 

(i)          The
stockholders approve a plan of complete liquidation or dissolution of the Company; or

 

(ii)         The
consummation of (A) an agreement for the sale or disposition of all or substantially all of the Company’s assets (other than
to an Excluded Person (as defined below)), or (B) a merger, consolidation or reorganization of the Company with or involving any
other corporation or other legal entity, other than a merger, consolidation or reorganization that would result in the holders
of voting securities of the Company outstanding immediately prior thereto continuing to hold (either by remaining outstanding or
by being converted into voting securities of the surviving entity), at least fifty percent (50%) of the combined voting power of
the voting securities of the Company (or such other surviving entity) outstanding immediately after such merger, consolidation
or reorganization.

 

    	 

    	 

    

 

An Excluded Person means: (i) the Company
or any of its Affiliates, (ii) a trustee or other fiduciary holding securities under any employee benefit plan of the Company or
any of its Affiliates, (iii) an underwriter temporarily holding securities pursuant to an offering of such securities or (iv) a
corporation owned, directly or indirectly, by the stockholders of the Company in substantially the same proportions as their ownership
of stock in the Company.

 

Notwithstanding the foregoing, with respect
to an Award that is considered deferred compensation subject to Code Section 409A, if the definition of “Change of Control”
results in the payment of such Award, then such definition shall be amended to the minimum extent necessary, if at all, so that
the definition satisfies the requirements of a change of control under Code Section 409A.

 

(f)          “Code”
means the Internal Revenue Code of 1986, as amended. Any reference to a specific provision of the Code includes any successor provision
and the regulations promulgated under such provision.

 

(g)          “Committee”
means the Compensation Committee of the Board (or a successor committee with similar authority) or if no such committee is named
by the Board, then it shall mean the Board.

 

(h)          “Common
Stock” means the Common Stock of the Company, par value $0.001 per share.

 

(i)          “Company”
means BOLDFACE Group, Inc., a Nevada corporation, or any successor thereto.

 

(j)          “Exchange
Act” means the Securities Exchange Act of 1934, as amended from time to time. Any reference to a specific provision of the
Exchange Act shall be deemed to include any successor provision thereto.

 

(k)          “Fair
Market Value” means, per Share on a particular date, the value as determined by the Committee using a reasonable valuation
method within the meaning of Code Section 409A, based on all information in the Company’s possession at such time, or if
applicable, the value as determined by an independent appraiser selected by the Board or Committee.

 

(l)          “Issued
Shares” means, collectively, all outstanding Shares issued pursuant to an Award and all Option Shares.

 

(m)          “Option”
means the right to purchase Shares at a stated price upon and during a specified time. “Options” may either be “incentive
stock options” which meet the requirements of Code Section 422, or “nonqualified stock options” which do not
meet the requirements of Code Section 422.

 

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(n)          “Option
Shares” means outstanding Shares that were issued to a Participant upon the exercise of an Option.

 

(o)          “Participant”
means an officer or other employee of the Company or its Affiliates, or an individual that the Company or an Affiliate has engaged
to become an officer or employee, or a consultant or advisor who provides services to the Company or its Affiliates, including
a non-employee director of the Board, whom the Committee designates to receive an Award.

 

(p)          “Performance
Shares” means the right to receive Shares to the extent the Company, Subsidiary, Affiliate or other business unit and/or
Participant achieves certain goals that the Committee establishes over a period of time the Committee designates.

 

(q)          “Permitted
Transferee” means, in connection with a transfer made for bona fide estate planning purposes, either during a Participant’s
lifetime or on death by will or intestacy, to his or her spouse, child (natural or adopted), or any other direct lineal descendant
of such Participant (or his or her spouse) (all of the foregoing collectively referred to as “family members”), or
any other relative approved unanimously by the Board of Directors of the Company, or any custodian or trustee of any trust, partnership
or limited liability company for the benefit of, or the ownership interests of which are owned wholly by, such Participant or any
such family members.

 

(r)          “Plan”
means this BOLDFACE Group, Inc. 2012 Equity Incentive Plan, as amended from time to time.

 

(s)          “Restricted
Stock” means Shares that are subject to a risk of forfeiture and/or restrictions on transfer (including but not limited to
stock grants with the recipient having the right to make an election under Section 83(b) of the Code), which may lapse upon the
achievement or partial achievement of performance goals during a specified period and/or upon the completion of a period of service
or upon the occurrence of other events, as determined by the Committee.

 

(t)          “Restricted
Stock Unit” means the right to receive a Share, or a cash payment, the amount of which is equal to the Fair Market Value
of a Share, which is subject to a risk of forfeiture which may lapse upon the achievement or partial achievement of performance
goals during a specified period and/or upon the completion of a period of service or upon the occurrence of other events, as determined
by the Committee.

 

(u)          “Securities
Act” means the Securities Act of 1933, as amended, and the rules and regulations thereunder.

 

(v)         “Share”
means a share of Common Stock.

 

(w)          “Stock
Appreciation Right” or “SAR” means the right of a Participant to receive cash, and/or Shares with a Fair Market
Value, equal to the excess of the Fair Market Value of a Share over the grant price.

 

(x)          “Subsidiary”
means any corporation in an unbroken chain of corporations beginning with the Company if each of the corporations (other than the
last corporation in the chain) owns stock possessing more than fifty percent (50%) of the total combined voting power of all classes
of stock in one of the other corporations in the chain.

 

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(y)          “10%
Owner-Employee” means an employee who, at the time an incentive stock option is granted, owns (directly or indirectly, within
the meaning of Code Section 424(d)) more than ten percent (10%) of the total combined voting power of all classes of stock of the
Company or of any Subsidiary.

 

4.          ADMINISTRATION.

 

(a)          Committee
Administration. The Committee has full authority to administer this Plan, including the authority to (i) interpret the provisions
of this Plan, (ii) prescribe, amend and rescind rules and regulations relating to this Plan, (iii) correct any defect, supply any
omission, or reconcile any inconsistency in any Award or agreement covering an Award in the manner and to the extent it deems desirable
to carry this Plan into effect, and (iv) make all other determinations necessary or advisable for the administration of this Plan.
All actions or determinations of the Committee are made in its sole discretion and will be final and binding on any person with
an interest therein. If at any time the Committee is not in existence, the Board shall administer the Plan and references to the
Committee in the Plan shall mean the Board.

 

(b)          Delegation
to Committees or Officers. To the extent applicable law permits, the Board may delegate to another committee of the Board or
to one or more officers of the Company, or the Committee may delegate to a sub-committee, any or all of the authority and responsibility
of the Committee. If the Board or Committee has made such a delegation, then all references to the Committee in this Plan include
such committee, sub-committee or one or more officers to the extent of such delegation.

 

(c)          No
Liability. No member of the Committee or the Board, and no individual or officer to whom a delegation under subsection (b)
has been made, will be liable for any act done, or determination made, by the individual in good faith with respect to the Plan
or any Award. The Company will indemnify and hold harmless such individual to the maximum extent that the law and the Company’s
bylaws permit.

 

5.          DISCRETIONARY
GRANTS OF AWARDS. Subject to the terms of this Plan, the Committee has full power and authority to: (a) designate from
time to time the Participants to receive Awards under this Plan; (b) determine the type or types of Awards to be granted to each
Participant; (c) determine the number of Shares with respect to which an Award relates; and (d) determine any terms and conditions
of any Award including but not limited to permitting the delivery to the Company of Shares or the relinquishment of an appropriate
number of vested Shares under an exercisable Option in satisfaction of part of all of the exercise price of, or withholding taxes
with respect to, an Award. Awards may be granted either alone or in addition to, in tandem with, or in substitution for any other
Award (or any other award granted under another plan of the Company or any Affiliate). The Committee’s designation of a Participant
in any year will not require the Committee to designate such person to receive an Award in any other year.

 

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6.          SHARES
RESERVED UNDER THIS PLAN.

 

(a)          Plan
Reserve. An aggregate of twenty million (20,000,000) Shares are reserved for issuance under this Plan, all of which may be
issued as any form of Award; provided, however, that Awards for a maximum of four million (4,000,000) Shares may be granted during
the first twelve (12) months following the Effective Date of this Plan.

 

(b)          Replenishment
of Shares Under this Plan. If an Award lapses, expires, terminates or is cancelled without the issuance of Shares or payment
of cash under the Award, then the Shares subject to or reserved for in respect of such Award, or the Shares to which such Award
relates, may again be used for new Awards as determined under subsection (a), including issuance pursuant to incentive stock options.
If Shares are delivered to (or withheld by) the Company in payment of the exercise price or withholding taxes of an Award, then
such Shares may be used for new Awards under this Plan as determined under subsection (a), including issuance pursuant to incentive
stock options. If Shares are issued under any Award and the Company subsequently reacquires them pursuant to rights reserved upon
the issuance of the Shares, then such Shares may be used for new Awards under this Plan as determined under subsection (a), but
excluding issuance pursuant to incentive stock options.

 

7.          OPTIONS.
Subject to the terms of this Plan, the Committee will determine all terms and conditions of each Option, including but not limited
to:

 

(a)          Whether
the Option is an incentive stock option or a nonqualified stock option; provided that in the case of an incentive stock option,
if the aggregate Fair Market Value (determined at the time of grant) of the Shares with respect to which such option and all other
incentive stock options issued under this Plan (and under all other incentive stock option plans of the Company or any Affiliate
that is required to be included under Code Section 422) are first exercisable by the Participant during any calendar year exceeds
$100,000, such Option automatically shall be treated as a nonqualified stock option to the extent this limit is exceeded. Only
employees of the Company or a Subsidiary are eligible to be granted incentive stock options;

 

(b)          The
number of Shares subject to the Option;

 

(c)          The
exercise price per Share, which may not be less than the Fair Market Value of a Share as determined on the date of grant; provided
that an incentive stock option granted to a 10% Owner-Employee must have an exercise price that is at least one hundred ten percent
(110%) of the Fair Market Value of a Share on the date of grant;

 

(d)          The
terms and conditions of exercise, including “cashless exercise”; and

 

(e)          The
termination date, except that each Option must terminate no later than the tenth (10th) anniversary of the date of grant and each
incentive stock option granted to any 10% Owner-Employee must terminate no later than the fifth (5th) anniversary of the date of
grant.

 

In all other respects,
the terms of any incentive stock option should comply with the provisions of Code Section 422 except to the extent the Committee
determines otherwise.

 

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8.          STOCK
APPRECIATION RIGHTS. Subject to the terms of this Plan, the Committee will determine all terms and conditions of each SAR,
including but not limited to:

 

(a)          The
number of Shares to which the SAR relates;

 

(b)          The
grant price, provided that the grant price shall not be less than the Fair Market Value of the Shares subject to the SAR as determined
on the date of grant;

 

(c)          The
terms and conditions of exercise or maturity;

 

(d)          The
term, provided that a SAR must terminate no later than the tenth (10th) anniversary of the date of grant; and

 

(e)          Whether
the SAR will be settled in cash, Shares or a combination thereof.

 

9.          PERFORMANCE
SHARE AWARDS. Subject to the terms of this Plan, the Committee will determine all terms and conditions of each Performance
Share Award, including but not limited to:

 

(a)          The
number of Shares to which the Performance Share Award relates;

 

(b)          The
terms and conditions of each Award, including, without limitation, the selection of the performance goals that must be achieved
for the Participant to realize all or a portion of the benefit provided under the Award; and

 

(c)          Whether
all or a portion of the Shares subject to the Award will be issued to the Participant, without regard to whether the performance
goals have been attained, in the event of the Participant’s death, disability, retirement or other circumstance.

 

10.         RESTRICTED
STOCK AND RESTRICTED STOCK UNIT AWARDS. Subject to the terms of this Plan, the Committee will determine all terms and conditions
of each award of Restricted Stock or Restricted Stock Units, including but not limited to:

 

(a)          The
number of Shares or Restricted Stock Units to which such Award relates;

 

(b)          The
period of time over which, and/or the criteria or conditions that must be satisfied so that, the risk of forfeiture and/or restrictions
on transfer imposed on the Restricted Stock or Restricted Stock Units will lapse;

 

(c)          Whether
all or a portion of the Restricted Shares or Restricted Stock Units will be released from a right of repurchase and/or be paid
to the Participant in the event of the Participant’s death, disability, retirement or other circumstance;

 

(d)          With
respect to awards of Restricted Stock, the manner of registration of certificates for such Shares, and whether to hold such Shares
in escrow pending lapse of the risk of forfeiture, right of repurchase and/or restrictions on transfer or to issue such Shares
with an appropriate legend referring to such restrictions;

 

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(e)          With
respect to awards of Restricted Stock, whether dividends paid with respect to such Shares will be immediately paid or held in escrow
or otherwise deferred and whether such dividends shall be subject to the same terms and conditions as the Award to which they relate;
and

 

(f)          With
respect to awards of Restricted Stock Units, whether to credit dividend equivalent units equal to the amount of dividends paid
on a Share and whether such dividend equivalent units shall be subject to the same terms and conditions as the Award to which they
relate.

 

11.         TRANSFERABILITY.
Except as set forth in Section 15 hereof, each award granted under this plan is not transferable other than by will or the laws
of descent and distribution, or to a revocable trust, or as permitted by Rule 701 of the Securities Act.

 

12.         TERMINATION
AND AMENDMENT.

 

(a)          Term.
Subject to the right of the Board or Committee to terminate the Plan earlier pursuant to Section 12(b), the Plan shall terminate
on, and no Awards may be granted after the tenth (10th) anniversary of the Plan’s Effective Date.

 

(b)          Termination
and Amendment. The Board or Committee may amend, alter, suspend, discontinue or terminate this Plan at any time, provided that:

 

(i)          the
Board must approve any amendment of this Plan to the extent the Company determines such approval is required by: (a) action of
the Board, (b) applicable corporate law, or (c) any other applicable law or rule of a self-regulatory organization;

 

(ii)         stockholders
must approve any of the following Plan amendments: (a) an amendment to materially increase any number of Shares specified in Section
6(a) (except as permitted by Section 14(a)) or expand the class of individuals eligible to receive an Award to the extent required
by the Code, the Company’s bylaws or any other applicable law, (b) any other amendment if required by applicable law or the
rules of any self-regulatory organization, or (c) an amendment that would diminish the protections afforded by Section 12(e); provided,
that such stockholder approval may be obtained within 12 months of the approval of such amendment by the Board or Committee.

 

(c)          Amendment,
Modification or Cancellation of Awards. Except as provided in subsection (e) and subject to the restrictions of this Plan,
the Committee may modify or amend an Award or waive any restrictions or conditions applicable to an Award (including relating to
the exercise, vesting or payment thereof), and the Committee may modify the terms and conditions applicable to any Award (including
the terms of the Plan), and the Committee may cancel any Award, provided that the Participant (or any other person as may then
have an interest in such Award as a result of the Participant’s death or the transfer of an Award) must consent in writing
if any such action would adversely affect the rights of the Participant (or other interested party) under such Award. Notwithstanding
the foregoing, the Committee need not obtain Participant (or other interested party) consent for the amendment, modification or
cancellation of an Award pursuant to the provisions of Section 14(a), or the amendment or modification of an Award to the extent
deemed necessary to comply with any applicable law, the listing requirements of any principal securities exchange or market on
which the Shares are then traded, or to preserve favorable accounting treatment of any Award for the Company.

 

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(d)          Survival
of Committee Authority and Awards. Notwithstanding the foregoing, the authority of the Committee to administer this Plan and
modify or amend an Award, and the authority of the Board or Committee to amend this Plan, shall extend beyond the date of this
Plan’s termination. In addition, termination of this Plan will not affect the rights of Participants with respect to Awards
previously granted to them, and all unexpired Awards will continue in full force and effect after termination of this Plan except
as they may lapse or be terminated by their own terms and conditions.

 

(e)          Repricing
Prohibited. Notwithstanding anything in this Plan to the contrary, neither the Committee nor any other person may decrease
the exercise price of any Option or the grant price of any SAR nor take any action that would result in a deemed decrease of the
exercise price or grant price of an Option or SAR under Code Section 409A, after the date of grant, except in accordance with Section
1.409A-1(b)(5)(v)(D) of the Treasury Regulations (26 C.F.R.), or in connection with a transaction which is considered the grant
of a new Option or SAR for purposes of Section 409A of the Code, provided that the new exercise price or grant price is not less
than the Fair Market Value of a Share on the new grant date.

 

(f)          Foreign
Participation. To assure the viability of Awards granted to Participants employed or residing in foreign countries, the Committee
may provide for such special terms as it may consider necessary or appropriate to accommodate differences in local law, tax policy
or custom. Moreover, the Committee may approve such supplements to, or amendments, restatements or alternative versions of this
Plan as it determines is necessary or appropriate for such purposes. Any such amendment, restatement or alternative versions that
the Committee approves for purposes of using this Plan in a foreign country will not affect the terms of this Plan for any other
country.

 

13.         TAXES.

 

(a)          Withholding.
In the event the Company or any Affiliate is required to withhold any foreign, federal, state or local taxes or other amounts in
respect of any income recognized by a Participant as a result of the grant, vesting, payment or settlement of an Award or disposition
of any Shares acquired under an Award, the Company may deduct (or require an Affiliate to deduct) from any payments of any kind
otherwise due the Participant cash, or with the consent of the Committee, Shares otherwise deliverable or vesting under an Award,
to satisfy such tax obligations. Alternatively, the Company may require such Participant to pay to the Company, in cash, promptly
on demand, or make other arrangements satisfactory to the Company regarding the payment to the Company of the aggregate amount
of any such taxes and other amounts required to be withheld. If Shares are deliverable upon exercise or payment of an Award, the
Committee may permit a Participant to satisfy all or a portion of the foreign, federal, state and local withholding tax obligations
arising in connection with such Award by electing to (a) have the Company withhold Shares otherwise issuable under the Award, (b)
tender back Shares received in connection with such Award, or (c) deliver other previously owned Shares; provided that the amount
to be withheld may not exceed the total minimum foreign, federal, state and local tax withholding obligations associated with the
transaction to the extent needed for the Company to avoid an accounting charge. If an election is provided, the election must be
made on or before the date as of which the amount of tax to be withheld is determined and otherwise as the Company requires. In
any case, the Company may defer making payment or delivery under any Award if any such tax may be pending unless and until indemnified
to its satisfaction.

 

    	8

    	 

    

 

(b)          No
Guarantee of Tax Treatment. Notwithstanding any provisions of the Plan, the Company does not guarantee to any Participant or
any other person with an interest in an Award that any Award intended to be exempt from Code Section 409A shall be so exempt, nor
that any Award intended to comply with Code Section 409A shall so comply, nor that any Award designated as an incentive stock option
within the meaning of Code Section 422 qualifies as such, and neither the Company nor any Affiliate shall indemnify, defend or
hold harmless any individual with respect to the tax consequences of any such failure.

 

14.         ADJUSTMENT
PROVISIONS; CHANGE OF CONTROL.

 

(a)          Adjustment
of Shares. If (i) the Company shall at any time be involved in a merger or other transaction in which the Shares are changed
or exchanged; (ii) the Company shall subdivide or combine the Shares or the Company shall declare a dividend payable in Shares,
other securities or other property; (iii) the Company shall effect a cash dividend the amount of which, on a per Share basis, exceeds
ten percent (10%) of the Fair Market Value of a Share at the time the dividend is declared, or the Company shall effect any other
dividend or other distribution on the Shares in the form of cash, or a repurchase of Shares, that the Committee determines by resolution
is special or extraordinary in nature or that is in connection with a transaction that is a recapitalization or reorganization
involving the Shares; or (iv) any other event shall occur, which, in the case of this subsection (iv), in the judgment of the Committee
necessitates an adjustment to prevent dilution or enlargement of the benefits or potential benefits intended to be made available
under this Plan, then, in each case, the Committee shall, in such manner as it may deem equitable, adjust any or all of: (w) the
number and type of Shares subject to this Plan (including the number and type of Shares that may be issued pursuant to incentive
stock options), (x) the number and type of Shares subject to outstanding Awards, (y) the grant, purchase, or exercise price with
respect to any Award, and (z) the performance goals established under any Award.

 

(i)          In
any such case, the Committee may also make provision for a cash payment, in an amount determined by the Committee, to the holder
of an outstanding Award in exchange for the cancellation of all or a portion of the Award (without the consent of the holder of
an Award), effective at such time as the Committee specifies (which may be the time such transaction or event is effective); provided
that any such adjustment to an Award that is exempt from Code Section 409A shall be made in a manner that permits the Award to
continue to be so exempt, and any adjustment to an Award that is subject to Code Section 409A shall be made in a manner that complies
with the provisions thereof. However, with respect to Awards of incentive stock options, no such adjustment may be authorized to
the extent that such authority would cause this Plan to violate Code Section 422(b). Further, the number of Shares subject to any
Award payable or denominated in Shares must always be a whole number.

 

(ii)         Without
limitation, in the event of any reorganization, merger, consolidation, combination or other similar corporate transaction or event,
whether or not constituting a Change of Control, other than any such transaction in which the Company is the continuing corporation
and in which the outstanding Common Stock is not being converted into or exchanged for different securities, cash or other property,
or any combination thereof, the Committee may provide that awards, without limitation, will be assumed by the surviving corporation
or its parent, will have the vesting accelerated or will be cancelled with or without consideration, in all cases without the consent
of the Participant.

 

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(iii)        Notwithstanding
the foregoing, in the case of a stock dividend (other than a stock dividend declared in lieu of an ordinary cash dividend) or subdivision
or combination of the Shares (including a reverse stock split), adjustments contemplated by this subsection that are proportionate
shall nevertheless automatically be made as of the date of such stock dividend or subdivision or combination of the Shares.

 

(b)          Issuance
or Assumption. Notwithstanding any other provision of this Plan, and without affecting the number of Shares otherwise reserved
or available under this Plan, in connection with any merger, consolidation, acquisition of property or stock, or reorganization,
the Committee may authorize the cancellation, with or without consideration, issuance, assumption or acceleration of vesting of
awards upon such terms and conditions as it may deem appropriate, in all cases without the consent of the Participant.

 

(c)          Change
of Control. Upon a Change of Control, the Committee may, in its discretion, determine that any or all outstanding Awards held
by Participants who are then in the employ or service of the Company or any Affiliate shall vest or be deemed to have been earned
in full, and:

 

(i)          If
the successor or surviving corporation (or parent thereof) so agrees, all outstanding Awards shall be assumed, or replaced with
the same type of award with similar terms and conditions, by the successor or surviving corporation (or parent thereof) in the
Change of Control. If applicable, each Award which is assumed by the successor or surviving corporation (or parent thereof) shall
be appropriately adjusted, immediately after such Change of Control, to apply to the number and class of securities which would
have been issuable to the Participant upon the consummation of such Change of Control had the Award been exercised or vested immediately
prior to such Change of Control, and such other appropriate adjustments in the terms and conditions of the Award shall be made.

 

(ii)         If
the provisions of paragraph (i) do not apply, then all outstanding Awards shall be cancelled as of the date of the Change of Control
and, at the option of the Committee, may be exchanged for a payment in cash and/or Shares (which may include shares or other securities
of any surviving or successor entity or the purchasing entity or any parent thereof) equal to:

 

(1)         In
the case of an Option or SAR, the excess of the Fair Market Value of the Shares on the date of the Change of Control covered by
the vested portion of the Option or SAR that has not been exercised over the exercise or grant price of such Shares under the Award;

 

(2)         In
the case of Restricted Stock Units, the Fair Market Value of a Share on the date of the Change of Control multiplied by the number
of vested units, unless otherwise provided in the Award agreement and subject to the repurchase right set forth in Section 15 hereof;
and

 

    	10

    	 

    

 

(3)         In
the case of a Performance Share Award, the Fair Market Value of a Share on the date of the Change of Control multiplied by the
number of earned Shares.

 

(d)          Parachute
Payment Limitation.

 

(i)          Except
as may be set forth in a written agreement by and between the Company and the holder of an Award, in the event that the Company’s
auditors determine that any payment or transfer by the Company under the Plan to or for the benefit of a Participant (a “Payment”)
would be nondeductible by the Company for federal income tax purposes because of the provisions concerning “excess parachute
payments” in Code Section 280G, then the aggregate present value of all Payments shall be reduced (but not below zero) to
the Reduced Amount (defined herein). For purposes of this Section 14(d), the “Reduced Amount” shall be the amount,
expressed as a present value, which maximizes the aggregate present value of the Payments without causing any Payment to be nondeductible
by the Company because of Code Section 280G.

 

(ii)         If
the Company’s auditors determine that any Payment would be nondeductible by the Company because of Code Section 280G, then
the Company shall promptly give the Participant notice to that effect and a copy of the detailed calculation thereof and of the
Reduced Amount, and the Participant may then elect, in his or her sole discretion, which and how much of the Payments shall be
eliminated or reduced (as long as after such election the aggregate present value of the Payments equals the Reduced Amount) and
shall advise the Company in writing of his or her election within ten (10) days of receipt of notice. If no such election is made
by the Participant within such ten (10) day period, then the Company may elect which and how much of the Payments shall be eliminated
or reduced (as long as after such election the aggregate present value of the Payments equals the Reduced Amount) and shall notify
the Participant promptly of such election. For purposes of this Section 14(d), present value shall be determined in accordance
with Code Section 280G(d)(4). All determinations made by the Company’s auditors under this Section 14(d) shall be binding
upon the Company and the Participant and shall be made within sixty (60) days of the date when a Payment becomes payable or transferable.
As promptly as practicable following such determination and the elections hereunder, the Company shall pay or transfer to or for
the benefit of the Participant such amounts as are then due to him or her under the Plan and shall promptly pay or transfer to
or for the benefit of the Participant in the future such amounts as become due to him or her under the Plan.

 

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(iii)        Except
to the extent such payment was made in connection with a Change of Control, as a result of uncertainty in the application of Code
Section 280G at the time of an initial determination by the Company’s auditors hereunder, it is possible that Payments will
have been made by the Company that should not have been made (an “Overpayment”) or that additional Payments that will
not have been made by the Company could have been made (an “Underpayment”), consistent in each case with the calculation
of the Reduced Amount hereunder. In the event that the Company’s auditors, based upon the assertion of a deficiency by the
Internal Revenue Service against the Company or the Participant that the auditors believe has a high probability of success, determine
that an Overpayment has been made, such Overpayment shall be treated for all purposes as a loan to the Participant which he or
she shall repay to the Company, together with interest at the applicable federal rate provided in Code Section 7872(f)(2); provided,
however, that no amount shall be payable by the Participant to the Company if and to the extent that such payment would not reduce
the amount subject to taxation under Code Section 4999. In the event that the auditors determine that an Underpayment has occurred,
such Underpayment shall promptly be paid or transferred by the Company to or for the benefit of the Participant, together with
interest at the applicable federal rate provided in Code Section 7872(f)(2).

 

(iv)        For
purposes of this Section 14(d), the term “Company” shall include affiliated corporations to the extent determined by
the auditors in accordance with Code Section 280G(d)(5).

 

15.         STOCK
TRANSFER RESTRICTIONS.

 

(a)          Restriction
on Transfer of Options. No Option shall be transferable by the Participant otherwise than by will or by the laws of descent
and distribution and all Options shall be exercisable, during the Participant’s lifetime, only by the Participant, or by
the Participant’s legal representative or guardian in the event of the Participant’s incapacity. The Participant may
elect to designate a beneficiary by providing written notice of the name of such beneficiary to the Company, and may revoke or
change such designation at any time by filing written notice of revocation or change with the Company, and any such beneficiary
may exercise the Participant’s Option in the event of the Participant’s death to the extent provided herein. If the
Participant does not designate a beneficiary, or if the designated beneficiary predeceases the Participant, the legal representative
of the Participant may exercise the Option in the event of the Participant’s death to the extent provided herein. Notwithstanding
the foregoing, the Committee, in its sole discretion, may provide in the Award agreement regarding a given Option that the Participant
may transfer, without consideration for the transfer, his or her Options to members of his or her immediate family, to trusts for
the benefit of such family members, or to partnerships in which such family members are the only partners, provided that the transferee
agrees in writing with the Company to be bound by all of the terms and conditions of this Plan and the applicable Option.

 

(b)          Issued
Shares. No Issued Shares shall be sold, assigned, transferred, pledged, hypothecated, given away or in any other manner disposed
of or encumbered, whether voluntarily or by operation of law, unless such transfer is in compliance with the terms of the applicable
Award, all applicable securities laws (including, without limitation, the Securities Act and the Exchange Act), and with the terms
and conditions of this Section 15. In connection with any proposed transfer, the Committee may require the transferor to provide
at the transferor’s own expense an opinion of counsel to the transferor and the Company, satisfactory to the Committee, that
such transfer is in compliance with all foreign, federal and state securities laws (including, without limitation, the Securities
Act). Any attempted disposition of Issued Shares not in accordance with the terms and conditions of this Section 15 shall be null
and void, and the Company shall not reflect on its records any change in record ownership of any Issued Shares as a result of any
such disposition, shall otherwise refuse to recognize any such disposition and shall not in any way give effect to any such disposition
of Issued Shares.

 

    	12

    	 

    

 

(c)          Legends.
The Company may cause a legend or legends to be put on any certificates for shares to make appropriate references to any applicable
legal restrictions on transfer.

 

(d)          Adjustments
for Changes in Capital Structure. If, as a result of any reorganization, recapitalization, reclassification, stock dividend,
stock split, reverse stock split or other similar change in the outstanding Shares of the Company, the outstanding Shares are increased
or decreased or are exchanged for a different number or kind of shares of the Company’s stock, the restrictions contained
in this Section 15 shall apply with equal force to additional and/or substitute securities, if any, received by Participant in
exchange for, or by virtue of his or her ownership of, Issued Shares.

 

16.         MISCELLANEOUS.

 

(a)          Other
Terms and Conditions. The grant of any Award under this Plan may also be subject to other provisions (whether or not applicable
to the Award awarded to any other Participant) as the Committee determines appropriate, subject to any limitations imposed in the
Plan.

 

(b)          Code
Section 409A. The provisions of Code Section 409A are incorporated herein by reference to the extent necessary for any Award
that is subject to Code Section 409A to comply therewith.

 

(c)          Employment
or Service. The issuance of an Award shall not confer upon a Participant any right with respect to continued employment or
service with the Company or any Affiliate, or the right to continue as a consultant or director. Unless determined otherwise by
the Committee, for purposes of the Plan and all Awards, the following rules shall apply:

 

(i)          a
Participant who transfers employment between the Company and any Affiliate, or between Affiliates, will not be considered to have
terminated employment;

 

(ii)         a
Participant who ceases to be a consultant, advisor or non-employee director because he or she becomes an employee of the Company
or an Affiliate shall not be considered to have ceased service with respect to any Award until such Participant’s termination
of employment with the Company and its Affiliates;

 

(iii)        a
Participant who ceases to be employed by the Company or an Affiliate of the Company and immediately thereafter becomes a non-employee
director of the Company or any Affiliate, or a consultant to the Company or any Affiliate, shall not be considered to have terminated
employment until such Participant’s service as a director of, or consultant to, the Company and its Affiliates has ceased;
and

 

(iv)        a
Participant employed by an Affiliate will be considered to have terminated employment when such entity ceases to be an Affiliate
of the Company.

 

    	13

    	 

    

 

Notwithstanding the foregoing, with respect
to an Award subject to Code Section 409A, a Participant shall be considered to have terminated employment (where termination of
employment triggers payment of the Award) upon the date of his separation from service within the meaning of Code Section 409A.

 

(d)          No
Fractional Shares. No fractional Shares or other securities may be issued or delivered pursuant to this Plan, and the Committee
may determine whether cash, other securities or other property will be paid or transferred in lieu of any fractional Shares or
other securities, or whether such fractional Shares or other securities or any rights to fractional Shares or other securities
will be canceled, terminated or otherwise eliminated.

 

(e)          Unfunded
Plan. This Plan is unfunded and does not create, and should not be construed to create, a trust or separate fund with respect
to this Plan’s benefits. This Plan does not establish any fiduciary relationship between the Company and any Participant.
To the extent any person holds any rights by virtue of an Award granted under this Plan, such rights are no greater than the rights
of the Company’s general unsecured creditors.

 

(f)          Requirements
of Law. The granting of Awards under this Plan and the issuance of Shares in connection with an Award are subject to all applicable
laws, rules and regulations and to such approvals by any governmental agencies or national securities exchanges as may be required.
Notwithstanding any other provision of this Plan or any award agreement, the Company has no liability to deliver any Shares under
this Plan or make any payment unless such delivery or payment would comply with all applicable laws and the applicable requirements
of any securities exchange or similar entity. In such event, the Company may substitute cash for any Share(s) otherwise deliverable
hereunder without the consent of the Participant or any other person.

 

(g)          Governing
Law. This Plan, and all agreements under this Plan, shall be construed in accordance with and governed by the laws of the State
of New York, without reference to any conflict of law principles. Any legal action or proceeding with respect to this Plan, any
Award or any award agreement, or for recognition and enforcement of any judgment in respect of this Plan, any Award or any award
agreement, may only be brought and determined in a court sitting in the State of New York, New York County.

 

(h)          Limitations
on Actions. Any legal action or proceeding with respect to this Plan, any Award or any Award agreement, must be brought within
one year (365 days) after the day the complaining party first knew or should have known of the events giving rise to the complaint.

 

(i)          Construction.
Whenever any words are used herein in the masculine, they shall be construed as though they were used in the feminine in all cases
where they would so apply; and wherever any words are used in the singular or plural, they shall be construed as though they were
used in the plural or singular, as the case may be, in all cases where they would so apply. Titles of sections are for general
information only, and the Plan is not to be construed with reference to such titles.

 

    	14

    	 

    

 

(j)          Severability.
If any provision of this Plan or any award agreement or any Award (i) is or becomes or is deemed to be invalid, illegal or unenforceable
in any jurisdiction, or as to any person or Award, or (ii) would disqualify this Plan, any award agreement or any Award, then such
provision should be construed or deemed amended to conform to applicable laws, or if it cannot be so construed or deemed amended
without, in the determination of the Committee, materially altering the intent of this Plan, award agreement or Award, then such
provision should be stricken as to such jurisdiction, person or Award, and the remainder of this Plan, such award agreement and
such Award will remain in full force and effect.

 

* * * * *

 

    	15

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