Document:

Executive Health Program

 Exhibit 10.20 
  
 MEDIA GENERAL, INC. 
  
 EXECUTIVE HEALTH PROGRAM 
  
  
 Effective January 1, 2004 

 MEDIA GENERAL, INC. 
 EXECUTIVE HEALTH PROGRAM 
  
 TABLE OF CONTENTS 
  

							
	 INTRODUCTION
	  	1
		
	 ARTICLE I DEFINITIONS
	  	2
				
	 	    	1.01.	  	Administrator	  	2
	 	    	1.02.	  	Code	  	2
	 	    	1.03.	  	Company	  	2
	 	    	1.04.	  	Effective Date	  	2
	 	    	1.05.	  	Eligible Employee	  	2
	 	    	1.06.	  	Employee	  	2
	 	    	1.07.	  	ERISA	  	2
	 	    	1.08.	  	Fiduciary	  	2
	 	    	1.09.	  	Media General Company	  	3
	 	    	1.10.	  	Medical Diagnostic Procedure	  	3
	 	    	1.11.	  	Named Fiduciary	  	3
	 	    	1.12.	  	Participant	  	3
	 	    	1.13.	  	Plan	  	3
	 	    	1.14.	  	Plan Year	  	3
	 	    	1.15.	  	Sponsor	  	3
		
	 ARTICLE II PARTICIPATION
	  	4
				
	 	    	2.01.	  	Conditions of Eligibility	  	4
	 	    	2.03.	  	Determination of Eligibility	  	4
	 	    	2.04.	  	Termination of Participation	  	4
		
	 ARTICLE III BENEFITS AND BENEFIT PAYMENTS
	  	5
				
	 	    	3.01.	  	Benefits Provided	  	5
	 	    	3.02.	  	Benefit Payments	  	5
	 	    	3.03.	  	Claims Procedure for Benefits	  	5
	 	    	3.04.	  	Review of Denied Claims for Benefits	  	7
		
	 ARTICLE IV ADMINISTRATION
	  	9
				
	 	    	4.01.	  	Named Fiduciaries, Allocation of Responsibility	  	9
	 	    	4.02.	  	Appointment, Resignation, Removal of Administrator	  	9
	 	    	4.03.	  	Administrator’s Powers and Duties	  	9
	 	    	4.04.	  	Fiduciary Discretion	  	10
	 	    	4.05.	  	Errors and Omissions	  	10

  

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	 	    	4.06.	  	HIPAA Privacy Rule	  	10
	 	    	4.07.	  	COBRA Continuation Coverage	  	12
	 	    	4.08.	  	HIPAA Creditable Coverage	  	13
		
	 ARTICLE V AMENDMENT, TERMINATION, AND MERGER
	  	14
				
	 	    	5.01.	  	Amendment	  	14
	 	    	5.02.	  	Termination	  	14
		
	 ARTICLE VI GENERAL
	  	15
				
	 	    	6.01.	  	Interpretation of Plan	  	15
	 	    	6.02.	  	No Employment Rights	  	15
	 	    	6.03.	  	Limitation of Liability	  	15
	 	    	6.04.	  	No Guarantee of Tax Consequences	  	16
		
	 ARTICLE VII COMMUNICATION AND SUMMARY PLAN DESCRIPTION
	  	17
				
	 	    	7.01.	  	Communication	  	17
	 	    	7.02.	  	Summary Plan Description Information	  	17

  

 ii 

 INTRODUCTION 
  
 The purpose of the Plan is to motivate Eligible Employees to seek preventive medical care through the payment or
reimbursement of expenses related to such care. The Sponsor intends the Plan to be a self-insured medical reimbursement plan subject to Code section 105(h), but exempt from its nondiscrimination rules pursuant to Treasury Regulation section
105-11(g). This Plan supercedes all similar programs, if any, that may have been previously developed or maintained by the Sponsor or any Media General Company. 
  

 1 

 ARTICLE I  
 DEFINITIONS 
  
 1.01.
Administrator 
  
 Administrator means a person or a
committee of persons appointed to administer the Plan. If the Sponsor does not appoint an Administrator, then the Sponsor is the Plan’s Administrator. 
  
 1.02. Code 
  
 Code means the Internal Revenue Code of 1986, as amended at any relevant time. 
  
 1.03. Company 
  
 Company means Media General, Inc. and any Media General Company. It shall also include any successor by merger, purchase, or otherwise that maintains the
Plan. 
  
 1.04. Effective Date 
  
 Effective Date means the date on which the Plan begins to provide benefits
or coverage for benefits. The Effective Date of this Plan is January 1, 2004. 
  
 1.05. Eligible Employee 
  
 Eligible
Employee means an Employee who is a salaried executive of the Company selected by the Administrator for participation. Selection shall be based on the Employee’s position, job responsibilities and other pertinent factors. 
  
 1.06. Employee 
  
 Employee means an individual who renders personal services to the Company or an affiliate and who is subject to the control
of the Company. 
  
 1.07. ERISA 
  
 ERISA means the Employee Retirement Income Security Act of 1974, as amended
at any relevant time. 
  
 1.08. Fiduciary 
  
 Fiduciary means a fiduciary, as defined in ERISA section 3(21). 

 

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 1.09 Media General Company 
  
 The Company and any other corporation which is a member of a controlled group of corporations (as defined in Code Section
414(b)) which includes the Company; a trade or business (whether or not incorporated) which is under common control (as defined in Code Section 414(c)) with the Company; an organization (whether or not incorporated) which is a member of an
affiliated service group (as defined in Code Section 414(m)) which includes the Company; and any other entity required to be aggregated with the Company pursuant to Treasury Regulations under Code Section 414(o). 
  
 1.10. Medical Diagnostic Procedure 
  
 Medical Diagnostic Procedure means routine annual medical examinations,
including blood tests, X-rays, and stress tests, but not expenses incurred for the treatment, cure or testing of a known illness or disability, or treatment or testing for a physical injury, complaint or specific symptom of a bodily malfunction.
These procedures do not include any activity undertaken for exercise, fitness, nutrition, recreation or the general improvement of health unless they are for medical care and deductible as medical expenses. Medical Diagnostic Procedures must be
performed at a facility that provides no services (directly or indirectly) other than medical and ancillary services. The Plan does not provide payment or reimbursement for transportation expenses incurred in connection with allowable Medical
Diagnostic Procedures. 
  
 1.11. Named Fiduciary 
  
 Named Fiduciary means the Sponsor, as well as a Fiduciary who, according to
the provisions of this Plan, is identified by the Sponsor as a Named Fiduciary. 
  
 1.12. Participant 
  
 Participant means an
Employee who is entitled to receive Plan benefits according to the terms of the Plan. 
  
 1.13. Plan 
  
 Plan means the Media
General, Inc. Executive Health Program. 
  
 1.14. Plan Year

  
 Plan Year means the twelve-consecutive-month period
beginning January 1st and ending December 31st. 
  
 1.15. Sponsor 
  
 Sponsor means Media General, Inc. 
  

 3 

 ARTICLE II 
 PARTICIPATION 
  
 2.01.
Conditions of Eligibility 
  
 Only Eligible Employees
may participate in the Plan. 
  
 2.02. Determination of Eligibility

  
 The Administrator must determine whether a salaried
executive Employee is eligible to participate in this Plan. All good-faith determinations by the Administrator are conclusive and binding on all persons for the Plan Year in question, and there is no right of appeal except as described in this
Plan’s provisions for review of claims. 
  
 2.03. Termination of
Participation 
  
 (a) Plan termination or
amendment. A Participant ceases to be a Participant on the date the Plan is terminated or on the effective date of an amendment that causes the Participant to be excluded from the group of Eligible Employees. 
  
 (b) Employment and eligibility status changes. A Participant who
ceases to be an Eligible Employee for any reason, ceases to be a Participant (even if he continues to be an Employee) on the day he loses his status as an Eligible Employee. 
  

 4 

 ARTICLE III  
 BENEFITS AND BENEFIT PAYMENTS 
  
 3.01. Benefits Provided 
  
 (a) The Plan
provides benefits only in the form of payments to or on behalf of a Participant to pay or to reimburse all or part of the covered Medical Diagnostic Procedures of the Participant. The Plan does not provide medical treatment or medical services or
supplies and the Plan is not liable for any act or omission of any person or entity providing, or refusing to provide, medical treatment or medical services or supplies to a Participant. 
  
 (b) Participants may use the physician and facility of his or her choice. The physician will recommend various medical
examinations and tests using his or her clinical judgment and assessment. Participants are encouraged to assume an active role in their healthcare, and as such, may wish to review preventive testing guidelines and discuss various preventive health
examinations and tests with their physicians (these guidelines are published by various nationally recognized organizations including healthcare insurance providers and the U.S. Preventive Service Task Force). 
  
 3.02. Benefit Payments 
  
 (a) Benefit payments. In any one year of a specific five-year period,
the Plan will reimburse all of the cost of any Medical Diagnostic Procedure performed for a Participant up to a maximum reimbursement of $2,000. In the other four years of the specific five-year period, the Plan will reimburse all of the costs of
any Medical Diagnostic Procedure performed for a Participant up to a maximum of $500/year. 
  
 (b) Five-Year period. The specific five-year period (referred to above) will follow the numbering pattern of the calendar for all Participants. For example, the first five-year period will be measured from year
2001 to 2005, the second five-year period will be years 2006 through 2010, and so forth. 
  
 (c) Timing of expenses. Expenses submitted and reimbursed will be applied to the year that services were incurred versus paid. 
  
 (d) Unused amounts. Unused credits shall not be carried forward to
subsequent years, and will be forfeited as of December 31st each year. Notwithstanding a Participant’s right to
COBRA continuation coverage, participation ceases immediately upon termination of employment. 
  
 (e) Administrative authority and discretion. The Administrator may exercise its discretion in implementing any provision in this Plan article if that exercise of discretion does not violate any of the other
provisions in this Plan. 
  
 3.03. Claims Procedure for Benefits

  
 (a) Written claims required. Subject to the
Plan’s review procedures, claims for benefits under this Plan must be made in writing to the Administrator or to any person the 

  

 5 

 
Administrator designates to receive claims. If the Administrator makes claim forms available, those forms must be used; otherwise, a claim by a Participant
communicated in writing (with any required supporting statements or receipts attached) to the Administrator or its designated reviewer is satisfactory. 
  
 (b) Time limit for filing claims. Unless otherwise specified by the Administrator, a claim for benefits must be filed within 12 months of
the end of the Plan Year in which the expenses are incurred. The Administrator may adopt and announce additional rules regarding the time within which a claim must be filed. 
  
 (c) Plan’s terms and conditions. The Administrator may require a Participant to agree to abide by the terms and
conditions of this Plan. The Plan’s claims procedures shall be applied consistently with respect to similarly-situated claimants. 
  
 (d) Authorized representatives. The Plan’s claims procedures shall not preclude an authorized representative of a claimant from acting on
behalf of the claimant in pursuing a benefit claim or appeal of an adverse benefit determination. The Plan shall establish reasonable procedures for determining whether such individual is a duly-authorized representative of the claimant, provided
that a health care professional is permitted to act as the authorized representative of the claimant, as applicable. 
  
 (e) Initial Response to claim. The Administrator shall notify the claimant of the Plan’s adverse benefit determination within a reasonable
period of time, but not later than 30 days after receipt of the claim and may be extended one time by the Plan for up to 15 days, provided the Administrator determines that an extension is necessary due to matters beyond the control of the Plan and
notifies the claimant, prior to the expiration of the original 30-day period, of the circumstances requiring the extension of time and the date by which the Plan expects to render a decision. If the extension is necessary due to the claimant failing
to provide the necessary information, the notice of extension shall describe the required information and provide the claimant at least 45 days from receipt of the notice to provide the specified information. 
  
 (A) If the Plan relied on a specific internal rule or guideline to make the
adverse determination, the Plan must provide an explanation of the rule or guideline, or provide to the claimant a statement that a specific rule or guideline was relied upon and that a copy of the rule will be provided to the claimant free of
charge upon request. 
  
 (B) If the adverse determination was
based on a medical necessity or experimental treatment or similar limit, the claimant should be provided either an explanation of the clinical judgment for the determination or a statement that such an explanation will be provided free of charge,
upon request, and in the case of an adverse determination for urgent care under a group health plan, describe the expedited review process applicable to such claims. 
  
 (C) In the case of an adverse benefit determination by a group health plan involving a claim for urgent care, the
information described above may be provided to the claimant orally within the permitted time frame provided that written or electronic notification is furnished to the claimant no later than three days after such oral notification. 
  

 6 

 (f) Denied claims. If a claim is partially or wholly denied, the Administrator must give written
notice (or electronic notice, if applicable) within the time provided in the previous section. An adverse notice must be written in a manner calculated to be understood by the claimant and must specify each reason for denial. An adverse notice must
also refer to the relevant provisions of the Plan or related documents on which the denial is based; describe any additional material or information necessary for the claimant to perfect the claim and an explanation of why that material or
information is necessary; and describe the Plan’s review procedure and time limits that apply to the claimant’s right to appeal the denial, including the right to bring a civil action under ERISA section 502(a) following an adverse benefit
determination on review. 
  
 3.04. Review of Denied Claims for Benefits

  
 (a) General procedures. On receiving a
claimant’s written request for review, the Administrator must review any claim that was denied according to the preceding Plan section. The written request for review must be received by the Administrator no later than the end of the 60th day
after the claimant receives notice that his claim for Plan benefits has been denied. 
  
 (b) Possible hearing. The Administrator must determine whether there will be a hearing. The claimant and an authorized representative are entitled to be present and heard at any hearing that is held as part of
the review. Before any hearing, the claimant or a duly authorized representative may review all Plan documents and other papers that affect the claim and may submit issues and comments in writing. The Administrator must schedule any hearing to give
sufficient time for this review and submission, giving notice of the schedule and deadlines for submission. 
  
 (c) Review decision time limit. The decision on review by the Administrator must be furnished to the claimant in writing within 60 days after the
request for review is received. The decision on review must be written in a manner calculated to be understood by the claimant and must include specific reasons for the decision and specific references to the pertinent provisions of the Plan or
related documents on which the decision is based. 
  
 (d)
Review by a committee. If a review under this Plan section is conducted by any committee, and if that committee has regularly scheduled meetings at least quarterly, the rules in this subsection govern the time for the decision on review and
supersede any conflicting rules in the preceding subsection. If the claimant’s written request for review is received more than 30 days before the committee’s meeting, a decision on review must be made at the next meeting after the request
for review has been received. If the claimant’s written request for review has been received 30 days or less before a meeting of the committee, the decision on review must be made at the second meeting after the request for review has been
received. If special circumstances (such as the need to hold a hearing) require an extension of time for processing, the committee’s decision must be made not later than the third meeting after the request for review has been received. If an
extension of time is required, written notice of the extension must be furnished to the claimant before the extension begins. If notice that a claim has been denied on review is not received by the claimant within the time required in this
subsection, the claim is deemed denied on review. 
  

 7 

 (e) Determination final. Except for a written request for review under subsection (a), all
good-faith determinations by the Administrator or other designated reviewer are conclusive and binding on all persons, and there is no right of appeal. Any electronic notification shall comply with the standards of Labor Regulations section
2520.104b -1(c)(1). 
  

 8 

 ARTICLE IV  
 ADMINISTRATION 
  
 4.01. Named
Fiduciaries, Allocation of Responsibility 
  
 (a)
Named Fiduciaries. The Plan’s Named Fiduciaries are the Sponsor and the Administrator. Each is severally liable for its responsibilities according to the terms of this Plan. 
  
 (b) Sponsor. Only the Sponsor may name an Administrator. Only the Sponsor may designate other Named Fiduciaries.

  
 (c) Administrator. The Administrator has only the
responsibilities described in this Plan and those delegated by the Sponsor and accepted in writing by the Administrator. 
  
 (d) Delegation of Fiduciary responsibility. The Sponsor has the power to delegate Fiduciary responsibilities not specifically delegated by the
terms of this Plan. 
  
 (e) Allocation of responsibility.
This Plan allocates to each Named Fiduciary the individual responsibilities assigned. Responsibilities are not shared by Named Fiduciaries unless the sharing is provided specifically in this Plan. 
  
 4.02. Appointment, Resignation, Removal of Administrator 
  
 (a) Appointment. The Sponsor serves as the Administrator unless the
Sponsor appoints another Administrator. 
  
 (b) Resignation or
removal. The Administrator may resign by delivering a written resignation to the Sponsor or to any other Administrator-member. The Sponsor may remove the Administrator by delivering written notice to that person. 
  
 4.03. Administrator’s Powers and Duties 
  
 (a) Plan decisions. The Administrator must administer the Plan by its
terms and has all powers necessary to do so. The Administrator’s primary duty is to interpret the Plan. The duties of the Administrator include, but are not limited to determining the answers to all questions relating to the Employees’
eligibility to become Participants and any claimant’s eligibility to receive Plan benefits; and communicating the terms and provisions of the Plan to Employees and Participants. 
  
 (b) Conclusive determination. Subject to the Plan’s provisions describing the applicable appeals procedures for
denied claims, a determination by the Administrator made in good faith for denied claims, is conclusive and binding on all persons. No decision of the Administrator, however, may take away any rights specifically given to a Participant by this Plan.

  

 9 

 4.04. Fiduciary Discretion 
  
 In discharging the duties assigned to it under the Plan, each Fiduciary has the discretion to interpret the Plan; adopt,
amend and rescind rules and regulations pertaining to its duties under the Plan; and to make all other determinations necessary or advisable for the discharge of its duties under the Plan. Each Fiduciary’s discretionary authority is absolute
and exclusive if exercised in a uniform and nondiscriminatory manner with respect to all similarly situated individuals. The express grant in the Plan of any specific power to a Fiduciary with respect to any duty assigned to it under the Plan must
not be construed as limiting any power or authority of the Fiduciary to discharge its duties. A Fiduciary’s decision is final and conclusive unless it is established that the Fiduciary’s decision constituted an abuse of its discretion.
Benefits under the Plan will be paid only if the Administrator decides in his or her discretion that the applicant is entitled to them. 
  
 4.05. Errors and Omissions 
  
 Individuals and entities charged with the administration of the Plan must see that it is administered in accordance with the terms of the Plan as long as
the Plan is not in conflict with ERISA or any applicable provisions of the Code with which the Plan is intended to comply. If an innocent error or omission is discovered in the Plan’s operation or administration, and if the Administrator
determines that it would cost more to correct the error than is warranted, and if the Administrator determines that the error did not result in discrimination prohibited by this Plan or cause a qualification or excise-tax problem, then, to the
extent that an adjustment will not, in the Administrator’s judgment, result in discrimination prohibited by this Plan, the Administrator may authorize any equitable adjustment it deems necessary or desirable to correct the error or omission,
including but not limited to the authorization of additional contributions by the Sponsor designed, in a manner consistent with the good-will intended to be engendered by the Plan, to put Participants in the same relative position they would have
enjoyed if there had been no error or omission. 
  
 4.06. HIPAA Privacy
Rule 
  
 This Plan shall comply with the following
provisions relating to the Privacy Rule under the Health Insurance Portability and Accountability Act of 1996 (HIPAA): 
  
 (a) Use and Disclosure of Protected Health Information (PHI): The Plan will use PHI to the extent of and in accordance with the uses and
disclosures permitted by HIPAA. Specifically, the Plan will use and disclose PHI for purposes related to payment for health care under the Plan and the administration of the Plan. 
  
 (b) Sponsor’s Certification of Compliance: The Plan will not disclose PHI to the Sponsor unless the Sponsor
certifies that this Plan document has been approved and agrees to abide by this Section 4.06. 
  

 10 

 (c) Purpose of Disclosure of PHI to Plan Sponsor 
  
 (i) The Plan will disclose PHI to the Sponsor only to permit the Plan
Sponsor to carry out Plan administrative and payment functions not inconsistent with the requirements of HIPAA and its implementing regulations. Any disclosure to and use by the Sponsor of PHI will be subject to and consistent with the provisions of
this Section 4.06. 
  
 (ii) The Plan will not disclose PHI to the
Sponsor unless the disclosures are explained in the Notice of Privacy Practices distributed to the Participants. 
  
 (iii) The Plan will not disclose PHI to the Sponsor for the purpose of employment-related actions or decisions or in connection with any other benefit or
employee benefit plan of the Sponsor, except to the extent that the Sponsor has obtained a valid written authorization from the individual to whom the PHI relates in accordance with the requirements of HIPAA and its implementing regulations.

  
 (d) Restrictions of Sponsor’s Use and Disclosure of
PHI 
  
 (i) The Sponsor will neither use nor further
disclose PHI except as permitted or required by this Plan document, as amended or required by law. 
  
 (ii) The Sponsor will ensure that any agent, including any subcontractor, to whom it provides PHI agrees to the restrictions and conditions of this Plan
document, including this Section 4.06, with respect to PHI. 
  
 (iii) The Sponsor will not use or disclose PHI for employment-related actions or decisions or in connection with any other benefit or employee benefit plan of the Sponsor, except to the extent that the Sponsor has obtained a valid written
authorization from the individual to whom the PHI relates in accordance with the requirements of HIPAA and its implementing regulations. 
  
 (iv) The Sponsor will report to the Plan any use or disclosure of PHI that is inconsistent with the uses and disclosures allowed under this Section 4.06
promptly upon learning of such inconsistent use or disclosure. 
  
 (e) Separation Between the Plan and the Sponsor: The Sponsor represents that adequate separation exists between the Plan and Sponsor so that PHI (other than enrollment information and summary health information) will be used only for
Plan administration. Corporate human resources employees of the Sponsor whose job duties involve administering this Plan may use and disclose PHI for enrollment, payment and plan administrative functions. 
  
 (f) Noncompliance Issues: The employees identified in subparagraph (e)
above will be subject to disciplinary action and sanctions, including termination of employment or affiliation with the Sponsor, for any use or disclosure of PHI on breach or violation of or noncompliance with the provisions of this Section 4.06.
Sponsor will promptly report such breach, violation or noncompliance to the Plan, as required by Section 4.06(d), and will cooperate with the Plan to correct the breach, violation or noncompliance, to impose appropriate disciplinary action or
sanctions on each employee or other workforce member causing the 

  

 11 

 
breach, violation or noncompliance, and to mitigate any deleterious effect of the breach, violation or noncompliance on any participant, the privacy of whose
PHI may have been compromised by the breach, violation or noncompliance. Anyone who suspects an improper use or disclosure of PHI may report the occurrence to the Plan’s Privacy Official, James Woodward at (804) 649-6529. 
  
 (g) Release of Personal Health Information to Plan Participants: Upon
the request of a Plan Participant, the Sponsor shall make available to the Participant an accounting and copies of any PHI the Sponsor has received relating to the Participant. Such Participant shall be given the opportunity to review and amend any
PHI previously provided to the Sponsor. Thereafter, the Sponsor shall consider any amendments made by the Participant to his or her PHI. 
  
 (h) Information Available to the Department of Health and Human Services: The Sponsor shall make available to the Department of Health and Human
Services a copy of the Sponsor’s internal records and procedures relating to the use and disclosure of PHI. 
  
 (i) Return or Destruction of PHI: To the extent such a practice does not violate any provisions of ERISA, or other federal or state law not
otherwise preempted, the Sponsor shall return or destroy any PHI received from the Plan when such information is no longer needed for the purpose for which the disclosure was made. In the event such return or destruction is not feasible, the Sponsor
shall limit further uses and disclosures of PHI to those purposes that make the return infeasible. 
  
 4.07. COBRA Continuation Coverage 
  
 COBRA continuation coverage is the extension of a Qualified Beneficiary’s health coverage under this Plan for a certain period of time. The law that requires continuation coverage to be offered is the
Consolidated Omnibus Budget Reconciliation Act of 1985 (COBRA), as amended. A Qualified Beneficiary is Participant under this Plan who loses coverage under the Plan as a result of a Qualifying Event. For Plan purposes, a Qualifying Event is a
termination of employment or a reduction in hours of employment. A Qualified Beneficiary may elect COBRA continuation coverage once his/her regular coverage ends. COBRA continuation coverage must be elected within 60 days of the end of regular
coverage under this Plan. If a Participant takes a leave of absence under the Family and Medical Leave Act of 1993, and does not return to active employment, the Qualifying Event of termination of employment occurs at the end of the leave or the
date that the Participant give notice to Media General, Inc. that he/she will not be returning to employment (whichever is earlier). If a Participant elects continuation coverage, he/she will be required to pay up to 102% of the applicable premium
for each month of coverage. Premium must be paid on a monthly basis. However, the first premium payment is due and payable 45 days after the Participant’s initial election for COBRA coverage. 
  
 COBRA coverage may continue for up to 18 months after the loss of regular
coverage. If during this 18-month period, the Social Security Administration (SSA) determines that the Qualified Beneficiary was disabled at any time during the first 60 days of continuation coverage, COBRA coverage may be extended up to 29 months
from the date of the Qualifying Event if the 

  

 12 

 
Qualified Beneficiary provides written notice of such determination to the Administrator within 60 days of the latest of (i) the Qualifying Event, (ii) the
loss of coverage or (iii) the determination of disability by SSA. In any event, such written notice must be provided before the end of the initial 18-month period. The notice must contain the name of the Qualified Beneficiary and supporting
documentation of disabled status. The cost of continuation coverage for a disabled individual is 102% of the applicable premium for the first 18 months and may be up to 150% of the applicable premium for the 19th month through the 29th month. If a
disabled Qualified Beneficiary is determined to be no longer disabled by the Social Security Administration, he/she must notify the Administrator in writing within 30 days of such recovery determination. 
  
 Continuation coverage automatically ends after the following: 
  

	 	•	 	the date Media General, Inc. terminates all of its group health plans; 

  

	 	•	 	the Qualified Beneficiary fails to pay his/her COBRA premium within 30 days after the due date of any premium; 

  

	 	•	 	the date a Qualified Beneficiary becomes covered under another, comparable group health plan (that does not contain a preexisting condition clause that would limit the
Beneficiary’s coverage); 

  

	 	•	 	the date the Qualified Beneficiary becomes entitled to Medicare; 

  

	 	•	 	for disabled Qualified Beneficiaries, the first day of the month following the date the Social Security Administration determines that the Qualified Beneficiary is no longer
disabled; 

  

	 	•	 	the Qualified Beneficiary reaches the end of his/her period of eligibility for continuing group coverage. 

  
 4.08. HIPAA Creditable Coverage 
  
 In accordance with HIPAA creditable coverage rules, certificates of coverage are written documents that are required to be provided by this Plan to show
the type of coverage a person had and how long the coverage lasted. The Plan will automatically give a Participant a certificate after he/she loses coverage (whether regular coverage or COBRA continuation coverage) under the Plan. The primary
purpose of the certificates is to show the amount of “Creditable Coverage” that the Participant has had under group health coverage, because evidence of “Creditable Coverage” can reduce or eliminate entirely the length of time
that any preexisting condition clause in a subsequent plan may apply. 
  

 13 

 ARTICLE V  
 AMENDMENT AND TERMINATION 
  
 5.01. Amendment 
  
 The Sponsor’s
Board of Directors retains the right at any time to amend this Plan at any time and in any manner. The Sponsor’s Board of Directors may amend the Plan by a majority vote of its members at a meeting, by unanimous consent in lieu of a meeting or
in any other manner permissible under applicable state law. In addition, the Board may delegate to an appropriate officer or officers of the Sponsor, all or part of the authority to amend the Plan. The Board’s right to amend this Plan continues
even if the amendment prospectively restricts or terminates the types or amounts of benefits that a Participant may receive under the Plan. 
  
 5.02. Termination 
  
 Although the Sponsor intends to continue this Plan indefinitely, the Sponsor retains the right at any time to terminate this Plan in whole or in part in
accordance with the procedures set forth in Plan section 5.01. 
  

 14 

 ARTICLE VI 
 GENERAL 
  
 6.01.
Interpretation of Plan 
  
 (a) Governing laws.
Unless otherwise specified in this Plan document, the Plan must be construed, enforced, and administered in accordance with the laws of Virginia (including Virginia’s choice-of-law rules, except to the extent those laws would require
application of the law of a state other than Virginia), except to the extent that the laws of the United States of America take precedence and preempt state laws. 
  
 (b) Construction rules. For construction, one gender includes all and the singular and plural include each other. The
headings and subheadings in this Plan have been inserted for convenience of reference only and are to be ignored in any construction of the Plan provisions. If a provision of the Plan is not enforceable, that fact does not affect the enforceability
of any other provision. 
  
 (c) Definitions. Any word in
this document with an initial capital not expected by ordinary capitalization rules is a defined term. Definitions not found in the Plan are in ERISA and regulations promulgated pursuant to ERISA (but the terms of the statute prevail over any
regulations) or in the Code and regulations promulgated pursuant to the Code (but the terms of the statute prevail over any regulations). 
  
 (d) Compliance with the Code and ERISA. The Plan must be interpreted in a manner that results in the Plan’s compliance with Code section 105.
The Plan must also be interpreted in a manner that preserves the tax deductibility of Employer contributions to the Plan. In addition, the Plan must be interpreted in a manner that results in the Plan’s compliance with the relevant provisions
of ERISA. 
  
 6.02. No Employment Rights 
  
 The Plan does not create any employment rights and does not modify the terms
of an Employee’s employment. The Plan is not a contract between the Sponsor and any Employee, and the Plan is not an inducement for anyone’s employment or continued employment. 
  
 6.03. Limitation of Liability 
  
 (a) Section governs. A Fiduciary is not subject to suit or liability in connection with this Plan or its operation, except according to this
section. 
  
 (b) Individual liability. The Administrator
and any person employed by the Sponsor is liable for his own acts or omissions. 
  
 (c) Release. Each Employee releases the Administrator, the Sponsor, all officers, and agents, and all agents of Fiduciaries from any and all liability or obligation, to the extent release is consistent with the
provisions of this section. 
  

 15 

 6.04. No Guarantee of Tax Consequences 
  
 Neither the Sponsor nor the Administrator makes any commitment or guarantee that any benefits paid to or on behalf of a
Participant under this Plan will be excludable from the Participant’s gross income for federal or state income tax purposes, or that any other federal or state tax treatment will apply to or be available to any Participant. It is the obligation
of each Participant to determine whether each payment of benefits under this Plan is excludable from the Participant’s gross income for federal and state income tax purposes, and to notify the Administrator if the Participant has reason to
believe that such payment is not so excludable. 
  

 16 

 ARTICLE VII 
 COMMUNICATION AND SUMMARY PLAN DESCRIPTION 
  
 7.01. Communication 
  
 A copy of this Plan shall be given to all present and future Participants 
  
 7.02. Summary Plan Description Information 
  
 The following information is supplied so that this document constitutes the Summary Plan Description for the Plan: 
  
 (a) Name and Address of Employer and Plan Sponsor: 
  
 Media General, Inc. 
 333 E. Franklin Street 
 Richmond, Virginia 23219 
  
 (b) Federal Identification Number of Employer and Plan Sponsor: 

 
 54-0850433 
  
 (c) This is a welfare benefit plan providing reimbursement for expenses
incurred for medical diagnostic procedures by participants, as provided herein. This Plan is funded from the general assets of the Employer. 
  
 (d) The Plan Administrator is the Employer. 
  
 (e) The address and telephone number of the Plan Administrator is as follows: 
  
 333 E. Franklin Street 
 Richmond, Virginia 23219 
 (804) 649-6000 
  
 (f) Legal
process may be served on George L. Mahoney, Esquire, and such process may be served at the following address: 
  
 Media General, Inc. 
 333 E. Franklin Street 
 Richmond, Virginia 23219 
  
 (g) Each Participant in this Plan is entitled to certain rights and
protections under the Employee Retirement Income Security Act of 1974 (“ERISA”). ERISA provides that all Plan Participants shall be entitled to: 
  

	 	(i)	Examine, without charge, at the Plan Administrator’s office, all Plan documents, collective bargaining agreements and copies of all documents filed by the Plan with the U.S.
Department of Labor, such as annual reports and plan descriptions. 

  

 17 

	 	(ii)	Obtain copies of all Plan documents and other Plan information upon written request to the Plan Administrator. The Administrator may make a reasonable charge for the copies.

  

	 	(iii)	Receive a summary of the Plan’s annual financial report, as applicable. The Plan Administrator is required by law to furnish each Plan Participant with a copy of any summary
annual report. 

  

	 	(iv)	File suit in federal court if any materials requested are not received within thirty (30) days of the date of the Participant’s request, unless the materials were not sent
because of matters beyond the control of the Administrator. The court may require the Plan Administrator to pay up to $110.00 for each day’s delay until the materials are received. 

  
 (h) In addition to creating rights for Plan Participants, ERISA imposes
obligations upon the persons who are responsible for the operation of an employee benefit plan. These persons are referred to as “fiduciaries” in the law. Fiduciaries must act solely in the interest of the Plan Participants, and they
exercise prudence in the performance of their Plan duties. Fiduciaries who violate ERISA may be removed and required to make good any losses they have caused the Plan. 
  
 (i) Your Employer may not fire you or discriminate against you to prevent you from obtaining a welfare benefit or exercising
your rights under ERISA. 
  
 (j) If you are improperly denied a
welfare benefit in full or in part, you have a right to file suit in federal court. If Plan fiduciaries are misusing the Plan’s money, you have a right to file suit in a federal court or request assistance from the U.S. Department of Labor. If
you are successful in your lawsuit, the court, if it so decides, may require the other party to pay your legal costs, including attorney’s fees. If you lose your lawsuit, the court may order you to pay these costs and fees, if, for example, it
finds your claims are frivolous. 
  
 (k) If you have questions
about this statement or your rights under ERISA, you should contact the Plan Administrator or the nearest office of the Employee Benefits Security Administration, U.S. Department of Labor, listed in your telephone directory or the Division of
Technical Assistance and Inquiries, Employee Benefits Security Administration, U.S. Department of Labor, 200 Constitution Avenue, N.W., Washington, DC 20210. 
  

 18Journal Communications, Inc. 2003 Equity Incentive Plan, as amended.

 Exhibit 10.5 
  
 JOURNAL COMMUNICATIONS, INC. 
 2003 EQUITY INCENTIVE PLAN, AS AMENDED 
  
 1. PURPOSE. 
  
 The purpose of the Journal
Communications, Inc. 2003 Equity Incentive Plan (the “Plan”) is to advance the interests of The Journal Company, to be renamed Journal Communications, Inc. (the “Company”) and its shareholders by providing Outside Directors and
those key employees of the Company and its Subsidiaries and Affiliates, upon whose judgment, initiative and efforts the successful conduct of the business of the Company and its Affiliates largely depends, with additional incentive to perform in a
superior manner. A purpose of the Plan also is to attract and retain personnel of experience and ability to the service of the Company and its Affiliates, and to reward such individuals for achievement of corporate and individual performance goals.

  
 2. DEFINITIONS. 
  
 (a) “Affiliate” means an affiliate as that term is defined in Rule
12b-2 of the General Rules and Regulations of the Exchange Act. 
  
 (b) “Award” means a Stock Grant, a Performance Unit Grant, a Stock Unit Grant or a grant of Non-statutory Stock Options or Incentive Stock Options pursuant to the provisions of this Plan. 
  
 (c) “Board of Directors” or “Board” means the board of
directors of the Company. 
  
 (d) “Code” means the
Internal Revenue Code of 1986, as amended. 
  
 (e) “Change in
Control” of the Company shall have occurred when (i) any “person”, as the term is used in Section 3 of the Exchange Act (other than a Company employee benefit plan or a trust created to hold to Class B Common Stock of the Company
beneficially owned by the Company’s Employees) is or becomes the “beneficial owner” as defined in Rule 16a-1 under the Exchange Act, directly or indirectly, of securities of the Company representing 20% or more of the Company’s
outstanding securities ordinarily having the right to vote in the election of directors; (ii) individuals who constitute the Board on the date hereof (the “Incumbent Board”), cease for any reason to constitute at least a majority thereof,
provided that any person becoming a director subsequent to the date hereof whose election was approved by a vote of at least three-quarters of the directors comprising the Incumbent Board, or whose nomination for election by the Company’s
shareholders was approved by the same nominating committee serving under an Incumbent Board, shall be, for purposes of this clause (ii) considered as though he or she were a member of the Incumbent Board; (iii) consummation of a plan of
reorganization, merger, or consolidation, in which the shareholders of the Company own less than 50% of the outstanding voting securities of the surviving entity; or (iv) a sale of substantially all of the Company’s assets, a liquidation or
dissolution of the Company or a similar transaction. Notwithstanding the foregoing, the IPO shall not constitute a Change in Control. 
  
 (f) “Class B Common Stock” means the Class B Common Stock of the Company, $.01 par value per share. 
  
 (g) “Committee” means the Compensation Committee of the Board,
consisting of two or more Directors appointed by the Board pursuant to Section 3 hereof who are “non-employee directors,” as defined in Rule 16b-3 promulgated by the SEC under the Exchange Act and “outside directors” as defined
in Treas. Reg. 1.162-27 promulgated under the Code. 

 (h) “Date of Grant” means the date an Award is effective pursuant to the terms hereof.

  
 (i) “Disability” means the permanent and total
inability by reason of mental or physical infirmity, or both, of an Employee to perform the work customarily assigned to him. Additionally, a medical doctor selected or approved by the Committee must advise the Committee that it is either not
possible to determine when such Disability will terminate or that it appears probable that such Disability will be permanent during the remainder of said participant’s lifetime. 
  
 (j) “Employee” means any person who is currently employed by the Company or a Subsidiary or Affiliate of the
Company. 
  
 (k) “Exchange Act” means the Securities
Exchange Act of 1934, as amended. 
  
 (l) “Fair Market
Value” shall mean, as of any date, the fair market value of the Class B Common Stock as determined in good faith by the Committee. 
  
 (m) “Incentive Stock Option” means an Option granted by the Committee to a Participant, which Option is designated as an Incentive Stock Option
pursuant to Section 9 of this Plan. 
  
 (n) “IPO” means
the initial public offering of the Company. 
  
 (o)
“Non-statutory Stock Option” means an Option granted to a Participant and which is not an Incentive Stock Option. 
  
 (p) “Option” means an Award granted under Section 8 or Section 9 of this Plan. 
  
 (q) “Outside Director” means a Director of the Company who is not also an Employee. 
  
 (r) “Participant” means an Employee of the Company or a Subsidiary
or Affiliate chosen by the Committee to participate in the Plan or a Director of the Company chosen by the Committee to participate in the Plan. 
  
 (s) “Performance Unit Grant” means a grant of a unit having a value determined by the Committee, accompanied by such restrictions as may be
determined by the Committee under Section 10 of the Plan. 
  
 (t)
“Plan Year(s)” means a calendar year or years commencing on or after January 1, 2003. 
  
 (u) “Retirement” means: for Employees, a termination of employment after attaining age 60 and 10 years of service as an Employee; for Outside
Directors, a termination from service as a Director upon completion of the Director’s entire term. 
  
 (v) “SEC” means the Securities and Exchange Commission. 
  

 -2- 

 (w) “Stock Grant” means a grant of shares of Class B Common Stock accompanied by such
restrictions as may be determined by the Committee under Section 7 of this Plan. 
  
 (x) “Stock Unit Grant” means a grant of a unit having a value based on the value of the Company’s Class B Common Stock accompanied by such restrictions as may be determined by the Committee under
Section 10 of the Plan. 
  
 (y) “Subsidiary” means a
corporation, domestic or foreign, of which not less than 50% of the voting shares are held by the Company or a subsidiary, whether or not such corporation now exists or is thereafter organized or acquired by the Company or a Subsidiary. 

 
 (z) “Termination for Cause” means the termination for personal
dishonesty, incompetence, willful misconduct, any breach of fiduciary duty involving personal profit, intentional failure to perform stated duties, or the willful violation of any law, rule or regulation (other than traffic violations or similar
offenses) or the material breach of any provisions of an Employee’s employment contract. 
  
 3. ADMINISTRATION. 
  
 3.1 General. The Plan shall be administered by the Committee. The members of the Committee shall be appointed by the Board. The Committee shall act by vote or written consent of a majority of its members. The Committee is authorized,
subject to the provisions of the Plan, to establish such rules and regulations as it deems necessary for the proper administration of the Plan and to make whatever determinations and interpretations in connection with the Plan it deems necessary or
advisable with respect to Participants. All determinations and interpretations made by the Committee shall be binding and conclusive on such Participants and on their legal representatives and beneficiaries. In determining the number of shares of
Class B Common Stock with respect to which Options and Stock Grants, Performance Unit Grants or Stock Unit Grants are exercisable, fractional shares will be rounded up to the nearest whole number if the fraction is 0.5 or higher, and down if it
less. 
  
 3.2 Limitation on Liability. No member of the
Committee shall be liable for any action or determination made in good faith with respect to the Plan, any rule, regulation or procedure adopted by it pursuant thereto or any Awards granted under it. If a member of the Committee is a party or is
threatened to be made a party to any threatened, pending or contemplated action, suit or proceeding, whether civil, criminal, administrative or investigative, by reason of anything done or not done by him or her in such capacity under or with
respect to the Plan, the Company shall indemnify such member against expenses (including attorneys’ fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by him in connection with such action, suit or
proceeding if he or she acted in good faith and in a manner reasonably believed to be in the best interests of the Company, and its Subsidiaries and Affiliates and, with respect to any criminal proceeding, had no reasonable cause to believe his
conduct was unlawful. 
  
 4. TYPES OF AWARDS. 
  
 Awards under the Plan may be granted in any one or a combination of:

  
 (a) Stock Grants; 
  

 -3- 

 (b) Non-statutory Stock Options; 
  
 (c) Incentive Stock Options; 
  
 (d) Stock Unit and Performance Unit Grants 
  
 as defined in paragraphs 7, 8, 9 and 10 of the Plan. 
  
 The Committee shall, in its discretion, determine from time to time which Participants will be granted Awards under the Plan, the number of shares of
Class B Common Stock subject to each Award, whether each Option will be an Incentive Stock Option or a Non-statutory Stock Option (except that Incentive Stock Options may not be awarded to Outside Directors), the exercise price of an Option and the
restrictions, if any, which will be applicable to each Stock Grant, Performance Unit Grant or Stock Unit Grant. In making all such determinations, the Committee shall take into account the duties, responsibilities and performance of each respective
Participant, his or her present and potential contributions to the growth and success of the Company, his or her compensation and such other factors as the Committee shall deem relevant to accomplishing the purposes of the Plan. Notwithstanding the
discretion the Committee has to establish the exercise price of an Option, the Committee may not re-price any Option under this Plan unless Shareholder approval is obtained for such re-pricing. 
  
 No Participant shall have any voting or dividend rights or other rights of a
shareholder in respect of any shares of Class B Common Stock covered by an Option prior to the time that the Participant’s name is recorded on the Company’s shareholder records as the holder of record of such shares acquired pursuant to
the exercise of an Option. 
  
 5. STOCK SUBJECT TO THE PLAN.

  
 Subject to adjustment as provided in Section 17, the
maximum number of shares reserved for Stock Grants and Stock Unit Grants and for purchase pursuant to the exercise of Options granted under the Plan is six million (6,000,000) shares of Class B Common Stock. Of the total shares of Class B Common
Stock available under the Plan, not more than 50% of such Awards shall be issued in the form of Stock Grants, Performance Unit Grants or Stock Unit Grants. 
  
 Of the total shares of Class B Common Stock available under the Plan, Awards with respect to no more than seven hundred fifty thousand (750,000) of Class
B Common Stock shall be issued to any Participant in any calendar year. No Participant may be granted Performance Unit Grants and/or Stock Unit Grants in any calendar year if the value of such Awards exceeds (or would exceed if performance goals are
satisfied) 500% of the Participant’s base compensation. 
  
 The shares of Class B Common Stock to be subject to the Plan may be either authorized but unissued shares or shares previously issued and reacquired by the Company. To the extent that Options are granted and Stock Grants, Performance Unit
Grants and Stock Unit Grants are made under the Plan, the shares underlying such Options, Stock Grants, Performance Unit Grants and Stock Unit Grants will be unavailable for future grants under the Plan except that, to the extent that the Options,
Stock Grants, Performance Unit grants and Stock Unit Grants granted under the Plan terminate, expire or are canceled without having been exercised, new Awards may be made with respect to such shares. 
  

 -4- 

 6. ELIGIBILITY. 
  

Officers and other Employees (including Employees who also are Directors of the Company or its Subsidiaries or Affiliates) shall be eligible to receive
Stock Grants, Performance Unit Grants, Stock Unit Grants, Incentive Stock Options and Non-statutory Stock Options under the Plan. Outside Directors shall be eligible to receive Stock Grants, Stock Unit Grants and Non-statutory Stock Options under
the Plan. 
  
 7. STOCK GRANTS. 
  
 7.1 General Terms. Each Stock Grant may be accompanied by such
restrictions, or may be made without any restrictions, as may be determined in the discretion of the Committee. Such restrictions may include, without limitation, requirements that the Participant remain in the continuous employment of the Company
or its Subsidiaries or Affiliates for a specified period of time, or that the Participant meet designated individual performance goals, or that the Company and/or one or more of its Subsidiaries or Affiliates meet designated performance goals.

  
 7.2 Issuance Procedures. A stock certificate
representing the number of shares of Class B Common Stock covered by a Stock Grant shall be registered in the Participant’s name and may be held by the Participant; provided however, if a Stock Grant is subject to certain restrictions, the
shares of Class B Common Stock covered by such Stock Grant shall be registered in the Participant’s name and held in custody by the Company. Unless the Committee determines otherwise, a Participant who has been awarded a Stock Grant shall have
the rights and privileges of a shareholder of the Company as to the shares of Class B Common Stock covered by a Stock Grant, including the right to receive dividends and the right to vote such shares, except that the dividends shall be accumulated
in an escrow account by the Company and shall not be paid to the Participant unless and until the expiration or satisfaction of any restrictions or performance requirements applicable to the Class B Common Stock with respect to which the dividend is
paid. None of the shares of Class B Common Stock covered by the Stock Grant may be sold, transferred, assigned, pledged or otherwise encumbered or disposed of prior to the expiration or satisfaction of any applicable restrictions or performance
requirements. All of the shares of Class B Common Stock covered by a Stock Grant shall be forfeited and all rights of a Participant who has been awarded such Stock Grant to such shares shall terminate without further obligation on the part of the
Company in the event that any applicable restrictions or performance requirements do not expire or are not satisfied. Upon forfeiture of shares of Class B Common Stock, such shares shall be transferred to the Company without further action by the
Participant. Upon the expiration or satisfaction of any applicable restrictions, whether in the ordinary course or under circumstances set forth in Section 7.3, certificates evidencing shares of Class B Common Stock subject to the related Stock
Grant shall be delivered to the Participant, or the Participant’s beneficiary or estate, as the case may be, free of all such restrictions. 
  

 -5- 

 7.3 Accelerated Vesting. 
  
 (a) Death, Disability or Retirement. Unless the Committee shall specifically state otherwise at the time a Stock
Grant is awarded, a Stock Grant shall become vested on the date that a recipient of a Stock Grant terminates his or her service with the Company or its Subsidiaries or Affiliates due to death, Disability or Retirement. A Participant who terminates
due to death, Disability or Retirement shall receive a pro-rata portion of any Stock Grants which are paid based on the satisfaction of performance requirements; such pro-rata portion shall be determined based on the number of Stock Grants which
would have vested if the Participant had remained employed and the portion of the performance measurement period which has been completed at the time of the Participant’s death, Disability or Retirement. 
  
 (b) Change in Control. All outstanding Stock Grants shall become
immediately vested in the event there is a Change in Control of the Company. To the extent that performance requirements are applicable to such Stock Grant, such requirement shall be deemed satisfied but the Participant shall receive only a pro-rata
portion of such Stock Grant. Such pro-rata portion shall be determined based on the portion of the performance measurement period which has been completed at the time of the Change in Control. 
  
 (c) Termination of Service for Other Reasons. If a Participant
terminates service prior to a Change in Control of the Company for reasons other than death, Disability or Retirement, all outstanding Stock Grants shall be forfeited by such Participant. 
  

	8.	NON-STATUTORY STOCK OPTIONS. 

  
 8.1 Grant of Non-statutory Stock Options. 
  
 (a) Grants to Employees and Directors. The Committee may, from time to time, grant Non-statutory Stock Options to Employees and Directors.

  
 (b) Terms of Non-Statutory Options. Non-statutory Stock
Options granted under this Plan are subject to the following terms and conditions: 
  
 (i) Price. The purchase price per share of Class B Common Stock deliverable upon the exercise of each Non-statutory Stock Option shall be determined on the date the option is granted. Such purchase price shall
be the Fair Market Value of the Company’s Class B Common Stock on the Date of Grant or such greater amount as determined by the Committee. Shares may be purchased only upon full payment of the purchase price. Payment of the purchase price may
be made, in whole or in part, through the surrender of shares of the Class B Common Stock of the Company held by the Participant for at least six (6) months at the Fair Market Value of such shares on the date of surrender determined in the manner
described in Section 2(k) of the Plan. The Participant may make deemed or constructive transfers of shares in lieu of actual transfer and physical delivery of certificates. 
  
 (ii) Terms of Options. The term during which each Non-statutory Stock Option may be exercised shall be ten years from
the Date of Grant, or such shorter period determined by the Committee. The Committee shall determine the date on which each Non-statutory Stock Option shall become exercisable and may provide that a Non-statutory Stock Option shall become
exercisable in installments. The shares comprising each installment may be purchased in whole or in part at any time after such installment becomes purchasable. The Committee may, in its sole discretion, accelerate the time at which any
Non-statutory Stock Option may be exercised in whole or in part. 
  

 -6- 

 Notwithstanding the above, in the event of a Change in Control of the Company, all Non-statutory Stock
Options shall become immediately exercisable. 
  
 (iii)
Termination of Service. 
  
 Upon the termination of a
Participant’s service for any reason other than death, Disability, Retirement or Termination for Cause, or following a Change in Control, the Participant’s Non-statutory Stock Options shall be exercisable only as to those shares which were
immediately purchasable by the Participant at the date of termination and only for a period of six months following termination. 
  
 In the event of Termination for Cause, all rights under the Participant’s Non-statutory Stock Options shall expire upon termination. 
  
 In the event of the death, Disability or Retirement of any Participant or a
Change in Control, all Non-statutory Stock Options held by the Participant, whether or not exercisable at such time, shall be exercisable by the Participant or his legal representatives or beneficiaries of the Participant for one year, or in the
event of Retirement, such longer period up to three years as is specified by the Committee. 
  
 The Committee, at the time of grant or thereafter, may extend the period of Non-statutory Stock Option exercise on a Participant’s termination of service to a period not exceeding 5 years, provided that in no
event shall the period extend beyond the expiration of the Non-statutory Stock Option term. 
  
 9. INCENTIVE STOCK OPTIONS. 
  
 9.1 Grant of Incentive Stock Options. 
  
 The Committee may, from time to time, grant Incentive Stock Options to Employees. Incentive Stock Options granted pursuant to the Plan shall be subject to the following terms and conditions: 
  
 (a) Price. The purchase price per share of Class B Common Stock
deliverable upon the exercise of each Incentive Stock Option shall be not less than 100% of the Fair Market Value of the Company’s Class B Common Stock on the Date of Grant. However, if a Participant owns Class B Common Stock representing more
than 10% of the total combined voting power of all classes of Class B Common Stock of the Company (or under Section 425(d) of the Code is deemed to own Class B Common Stock representing more than 10% of the total combined voting power of all such
classes of Class B Common Stock), the purchase price per share of Class B Common Stock deliverable upon the exercise of each Incentive Stock Option shall not be less than 110% of the Fair Market Value of the Company’s Class B Common Stock on
the Date of Grant. Payment of the purchase price may be made, in whole or in part, through the surrender of shares of the Class B Common Stock of the Company at the Fair Market Value of such shares on the date of surrender determined in the manner
described in Section 2(l). The Participant may make deemed or constructive transfers of shares in lieu of actual transfer and physical delivery of certificates. 
  

(b) Amounts of Options. Incentive Stock Options may be granted to any Employee in such amounts as determined by the Committee. In the case of an
option intended to qualify as an Incentive Stock Option, the aggregate Fair Market Value (determined as of the time the option is granted) of the Class B Common Stock with respect to which Incentive Stock Options granted are exercisable for the
first time by the Participant during any calendar year (under all plans of the Participant’s employer corporation and its parent and subsidiary corporations) shall not exceed $100,000. The provisions of this Section 9.1(b) shall be 

 

 -7- 

 construed and applied in accordance with Section 422(d) of the Code and the regulations, if any, promulgated thereunder.
To the extent an award under this Section 9.1 exceeds this $100,000 limit, the portion of the award in excess of such limit shall be deemed a Non-statutory Stock Option. 
  
 (c) Terms of Options. The term during which each Incentive Stock Option may be exercised shall be determined by the
Committee, but in no event shall an Incentive Stock Option be exercisable in whole or in part more than ten years from the Date of Grant. If at the time an Incentive Stock Option is granted to an Employee, the Employee owns Class B Common Stock
representing more than 10% of the total combined voting power of the Company (or, under Section 425(d) of the Code, is deemed to own Class B Common Stock representing more than 10% of the total combined voting power of all such classes of Class B
Common Stock), the Incentive Stock Option granted to such Employee shall not be exercisable after the expiration of five years from the Date of Grant. 
  
 No Incentive Stock Option granted under this Plan is transferable except by will or the laws of descent and distribution and is exercisable in his
lifetime only by the Employee to whom it is granted. 
  
 The
Committee shall determine the date on which each Incentive Stock Option shall become exercisable and may provide that an Incentive Stock Option shall become exercisable in installments. The shares comprising each installment may be purchased in
whole or in part at any time after such installment becomes purchasable, provided that the amount able to be first exercised in a given year is consistent with the terms of Section 422 of the Code. The Committee may, in its sole discretion,
accelerate the time at which any Incentive Stock Option may be exercised in whole or in part, provided that it is consistent with the terms of Section 422 of the Code. 
  
 Notwithstanding the above, in the event of a Change in Control of the Company all Incentive Stock Options shall become
immediately exercisable. 
  
 (d) Termination of Service.
Upon the termination of a Participant’s service for any reason other than death, Disability, Retirement, Termination for Cause or following a Change in Control, the Incentive Stock Options shall be exercisable only as to those shares which were
immediately purchasable by the Participant at the date of termination and only for a period of six months following termination; provided, however, that such option shall not be eligible for treatment as an Incentive Stock Option in the event such
option is exercised more then three months following the date of the Participant’s cessation of employment. 
  
 In the event of Termination for Cause, all rights under the Participant’s Incentive Stock Options shall expire upon termination. 
  
 In the event of death, Disability or Retirement of any Employee, all
Incentive Stock Options held by such Participant, whether or not exercisable at such time, shall be exercisable by the Participant or the Participant’s legal representatives or beneficiaries for one year following the date of the
Participant’s death, Retirement or cessation of employment due to Disability or, in the event of Retirement, such longer period of up to three years as is specified by the Committee; provided, however, that such option shall not be eligible for
treatment as an Incentive Stock Option in the event such option is exercised more than three months following the date of the Participant’s cessation of employment. 
  
 Upon termination of the Participant’s service following a Change in Control, all Incentive Stock Options held by such
Participant, whether or not exercisable at such time, shall be exercisable for a period of 
  

 -8- 

 one year following the date of Participant’s cessation of employment; provided however, that such option shall not
be eligible for treatment as an Incentive Stock Option in the event such option is exercised more than three months following the date of the Participant’s cessation of employment. 
  
 The Committee, at the time of grant or thereafter, may extend the period of Incentive Stock Option exercise on a
Participant’s termination of service to a period not exceeding 5 years, provided, however, that such option shall not be eligible for treatment as an Incentive Stock Option in the event such option is exercised more than three months following
the date of the Participant’s cessation of employment. Notwithstanding anything to the contrary contained herein, in no event shall the exercise period extend beyond the expiration of the Incentive Stock Option term. 
  
 (e) Compliance with Code. The options granted under this Section 9 of
the Plan are intended to qualify as incentive stock options within the meaning of Section 422 of the Code, but the Company makes no warranty as to the qualification of any option as an incentive stock option within the meaning of Section 422 of the
Code. 
  
 10. PERFORMANCE UNIT GRANTS AND STOCK UNIT GRANTS.

  
 10.1 General Terms. Each Stock Unit shall entitle
the Participant receiving it to a cash payment equal to the Fair Market Value of a share of Class B Common Stock. Each Performance Unit shall have a value which is established by the Committee. Each Stock Unit Grant and Performance Unit Grant shall
be accompanied by such restrictions as may be determined in the discretion of the Committee. Such restrictions may include, without limitation, requirements that the Participant remain in the continuous employment of the Company or its Subsidiaries
or Affiliates for a specified period of time or that the Participant meet designated individual performance goals, or that the Company and/or one or more of its Subsidiaries or Affiliates meet designated performance goals. 
  
 10.2 Payment of Stock Unit or Performance Unit Value. Upon the
expiration or satisfaction of any applicable restrictions or performance requirements with respect to Stock Units or Performance Units, the Participant receiving such Stock Unit Grants or Performance Unit Grants shall be entitled to receive a payout
of the Stock Unit or Performance Unit value in cash. Unless the Committee determines otherwise, a Participant who has been awarded a Stock Unit or Performance Unit shall not have the right to any amounts as the result of the payment of dividends
with respect to the underlying Class B Common Stock. Stock Units and Performance Units may not be sold, transferred, assigned, pledged or otherwise encumbered or disposed of prior to the expiration or satisfaction of any applicable restrictions or
performance requirements. 
  
 10.3. Accelerated Vesting.

  
 (a) Death, Disability or Retirement. Unless the
Committee shall specifically state otherwise at the time a Stock Unit or Performance Unit is awarded, all Stock Unit Grants and Performance Unit Grants shall become vested on the date that a recipient of a Stock Unit Grant or Performance Unit Grant
terminates his service with the Company or its Affiliates due to death, Disability or Retirement. A Participant who terminates due to death, Disability or Retirement shall receive a pro-rata portion of any Stock Unit Grants or Performance Unit
Grants which are paid based on the satisfaction of performance requirements. Such pro-rata portion shall be determined based on the number of Stock Units or Performance Units which would have vested if the Participant had remained employed and the
portion of the performance measurement period which has been completed at the time of the Participant’s death, Disability or Retirement. 
  

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 (b) Change in Control. All outstanding Stock Unit Grants and Performance Unit Grants shall become
immediately vested in the event there is a Change in Control of the Company. To the extent that performance requirements are applicable to such Stock Unit or Performance Unit, such requirement shall be deemed satisfied but the Participant shall
receive only a pro-rata portion of such Stock Units or Performance Units. Such pro-rata portion shall be determined based on the portion of the performance measurement period which has been completed at the time of the Change in Control. 

 
 (c) Termination of Service For Other Reasons. If a Participant
terminates service prior to a Change in Control of the Company for reasons other than death, Disability or Retirement, all outstanding Stock Unit Grants and Performance Unit Grants shall be forfeited by the Participant. 
  
 11. RIGHTS OF A SHAREHOLDER; LIMITED TRANSFERABILITY. 
  
 No Participant shall have any rights as a shareholder with respect to any
shares covered by a Non-statutory and/or Incentive Stock Option until the date of issuance of a stock certificate for such shares. Nothing in this Plan or in any Award granted confers on any person any right to continue in the employ of the Company
or its Affiliates or to continue as a Director of the Company or its Affiliates or interferes in any way with the right of the Company or its Affiliates to terminate a Participant’s services as an officer, Employee, or Director at any time.

  
 No Incentive Stock Option granted under this Plan is
transferable except by will or the laws of descent and distribution and is exercisable in his or her lifetime only by the Participant to whom it is granted. 
  
 Non-statutory Stock Options granted hereunder may be exercised only during a Participant’s lifetime by the Participant, the Participant’s
guardian or legal representative or by a permissible transferee. Non-statutory Stock Options shall be transferable by Participants pursuant to the laws of descent and distribution upon a Participant’s death, and during a Participant’s
lifetime, Non-statutory Stock Options shall be transferable by Participants to members of their immediate family, trusts for the benefit of members of their immediate family, and charitable institutions (“permissible transferee”) to the
extent permitted under Section 16 of the Exchange Act and subject to federal and state securities laws. The term “immediate family” shall mean any child, stepchild, grandchild, parent, stepparent, grandparent, spouse, sibling,
mother-in-law, father-in-law, son-in-law, sister-in-law, or brother-in-law and shall include adoptive relationships. 
  
 The Administrator shall have the authority to establish rules and regulations specifically governing the transfer of Options granted under this Plan as it
deems necessary and advisable. 
  
 12. AGREEMENT WITH GRANTEES.

  
 Each Award of Options will be evidenced by a written
agreement, executed by the Participant and the Company or its Subsidiaries or Affiliates which describes the conditions for receiving the Options including the date of Option Award, the purchase price if any, applicable periods, and any other terms
and conditions as may be required by applicable securities law. 
  

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 The proper officers of the Company shall advise each Participant who is awarded a Stock Grant or Stock
Unit Grant, in writing, of the number of shares to which it pertains and the terms and conditions and any restrictions or performance requirements applicable to such Stock Grant or Stock Unit Grant; provided they are not inconsistent with the terms,
conditions and provisions of the Plan. 
  
 13. RESTRICTIONS ON SHARES

  
 The Committee may require before any shares of Class B
Common Stock are issued pursuant to this Plan, that the Participant agrees to subject the shares to such holding periods and restrictions as are determined by the Committee. 
  
 14. PERFORMANCE BASED COMPENSATION. 
  

(a) In General. All Non-statutory Stock Options and Incentive Stock Options are intended to be performance based compensation, within the
meaning of the Code Section 162(m)(4)(C) and such Options shall conform to the requirements of Code Section 162(m)(4)(C) and the regulations thereunder. The Committee may, in its discretion, make Stock Grants and Stock Unit Grants performance based
compensation within the meaning of IRC §162(m)(4)(C). 
  
 With respect to Stock Grants, Performance Unit Grants and Stock Unit Grants that are intended to qualify as “performance based” within the meaning of Code Section 162(m)(4)(C), the Committee shall (i) establish in writing the
applicable objective performance goals and all related terms no later than 90 days after the commencement of the period of service to which the performance goals relate (or such earlier or later date as may be applicable deadline for compensation
payable hereunder to qualify as “performance based” within the meaning of Code Section 162(m)(4)(C)), and (ii) designate the Awards that are to qualify as “performance based” with the meaning of Code Section 162(m)(4)(C). After
the period over which the performance goals are measured, the Committee shall certify that such performance goals are satisfied and may adjust the Award downward but not upward. 
  
 (b) Performance Goals. The performance goals to be used for purposes of grants which are intended to qualify as
performance based compensation within the meaning of Code Section 162(m)(4)(C) shall be based on the following measures: 
  

	 	(1)	Earnings per share; 

  

	 	(2)	Net income (before or after taxes); 

  

	 	(3)	Net income from continuing operations; 

  

	 	(4)	Return measures (including, but not limited to, return on assets, equity, capital or investment); 

  

	 	(5)	Cash flow (including, but not limited to, operating cash flow and free cash flow); 

  

	 	(6)	Cash flow return on investment; 

  

	 	(7)	Earnings before or after taxes, interest, depreciation and/or amortization; 

  

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	 	(8)	Internal rate of return or increase in net present value; 

  

	 	(9)	Dividend payments; 

  

	 	(10)	Gross revenues; 

  

	 	(11)	Gross margins; 

  

	 	(12)	Operating measures such as growth in circulation, television and radio ratings and market share; 

  

	 	(13)	Internal measures such as achieving a diverse workforce. 

  
 15. DEFERRALS 
  
 The Committee may permit or require a Participant to defer the receipt of a cash payment to be paid pursuant to this Plan or defer the receipt of Class B
Common Stock to be delivered pursuant to this Plan. 
  
 16. DESIGNATION OF
BENEFICIARY. 
  
 A Participant may, with the consent of
the Committee, designate a person or persons to receive, in the event of death, any Award to which the Participant would then be entitled. Such designation will be made upon forms supplied by and delivered to the Company and may be revoked in
writing. If a Participant fails effectively to designate a beneficiary, then the Participant’s estate will be deemed to be the beneficiary. 
  
 17. DILUTION AND OTHER ADJUSTMENTS. 
  
 In the event of any change in the outstanding shares of Class B Common Stock of the Company (whether Class A Class B Common Stock or Class B Class B
Common Stock) by reason of any stock dividend or split, recapitalization, merger, consolidation, spin-off, reorganization, combination or exchange of shares, or other similar corporate change, or other increase or decrease in such shares without
receipt or payment of consideration by the Company, the Committee will make such adjustments to previously granted Awards, to prevent dilution or enlargement of the rights of the Participant, including any or all of the following: 
  
 (a) adjustments in the aggregate number or kind of shares of Class B Common
Stock which may be awarded under the Plan; 
  
 (b) adjustments in
the aggregate number or kind of shares of Class B Common Stock covered by Awards already made under the Plan; 
  
 (c) adjustments in the purchase price of outstanding Incentive and/or Non-statutory Stock Options. 
  

 -12- 

 No such adjustments may, however, materially change the value of benefits available to a Participant
under a previously granted Award. 
  
 18. WITHHOLDING. 

 
 There may be deducted from each distribution of cash and/or Class B
Common Stock under the Plan the amount of tax required by any governmental authority to be withheld. 
  
 19. TERMINATION AND AMENDMENT OF THE PLAN. 
  
 The Board of Directors may at any time, and from time to time, terminate, modify or amend the Plan in any respect. 
  
 The Board may determine that shareholder approval of any amendment to this Plan may be advisable for any reason, including but not limited to, for the
purpose of obtaining or retaining any statutory or regulatory benefits under tax, securities or other laws or satisfying applicable stock exchange listing requirements. 
  
 Such termination, modification or amendment may not affect the rights of a Participant under an outstanding Award, except
the Board may, prior to a Change in Control, terminate the Plan in connection with a Change in Control and make a cash payment to all Participants with respect to Options equal to the difference between the Fair Market Value of the Class B Common
Stock on the date of the Change in Control and the exercise price per share of an Option on the Date of Grant and equal to the value of the Stock Unit Grant or Performance Unit Grant. 
  
 20. EFFECTIVE DATE OF PLAN. 
  
 The Plan shall become effective as of the date of the IPO (the “Effective Date”), provided that the Plan is approved by shareholders at an
annual or special meeting of shareholders of the Company. The Plan also shall be presented to shareholders of the Company for ratification for purposes of: (i) satisfying one of the requirements of Section 422 of the Code governing the tax treatment
for Incentive Stock Options; and (ii) establishing or maintaining listing on a stock exchange or system. 
  
 21. TERMINATION OF THE PLAN. 
  
 No Awards under the Plan shall be granted more than ten (10) years after the Effective Date of the Plan. The Board of Directors has the right to suspend or terminate the Plan at any time. No termination shall, without
the consent of a Participant, adversely affect such individual’s rights under a previously granted award without such Participants consent, except that the Company may, in connection with a Change in Control, require all awards to be
surrendered for a cash payment equal to the value of the Award, which in the case of an Option is the difference between the price at which the share can be purchased pursuant to the Option and the fair market value of the Class B Common Stock at
the time of the Change in Control. 
  

 -13- 

 22. UNCERTIFIED SHARES 
  
 To the extent the Plan provides for the issuance of stock certificates with respect to Class B Common Stock, the Company, in
lieu thereof, record the shares on a non-certified basis on a book entry account maintain by the Company’s Transfer Agent. 
  
 23. APPLICABLE LAW. 
  
 The Plan will be administered in accordance with the laws of the State of Wisconsin to the extent not preempted by Federal law as now or hereafter in
effect. 
  
 24. COMPLIANCE WITH SECTION 16. 
  
 With respect to persons subject to Section 16 of the Exchange Act,
transactions under this Plan are intended to comply with all applicable conditions of Rule 16b-3 or its successors under the Exchange Act. To the extent any provision of the Plan or action by the Administrator fails to so comply, it shall be deemed
null and void, to the extent permitted by law and deemed advisable by the Administrator. 
  

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