Document:

EX-4.55

 Exhibit 4.55 
  

 
  

AMENDED AND RESTATED 

SHAREHOLDERS AGREEMENT 

by and among 
 DUXIAOMAN
(CAYMAN) LIMITED 

(度小满金融(开曼 )有限公司) 
 BAIDU HOLDINGS LIMITED 

BAIDU (HONG KONG) LIMITED 

and 
 INVESTOR
SHAREHOLDERS AS LISTED HEREIN 
  
  

Dated November 17, 2018 
  

 
  

 
  

 TABLE OF CONTENTS 

 

					
	 	  	Page	 
	 SECTION 1 INTERPRETATION
	  	 	2	 
		
	 SECTION 2 OBLIGATIONS OF THE SHAREHOLDERS
	  	 	12	 
		
	 SECTION 3 RESTRICTIONS ON TRANSFER OF SHARES
	  	 	12	 
		
	 SECTION 4 PREEMPTIVE RIGHTS
	  	 	18	 
		
	 SECTION 5 CORPORATE GOVERNANCE
	  	 	21	 
		
	 SECTION 6 REGISTRATION RIGHTS
	  	 	29	 
		
	 SECTION 7 COVENANTS
	  	 	29	 
		
	 SECTION 8 CONFIDENTIALITY
	  	 	37	 
		
	 SECTION 9 TERM AND TERMINATION
	  	 	38	 
		
	 SECTION 10 NOTICES
	  	 	38	 
		
	 SECTION 11 MISCELLANEOUS
	  	 	39	 
		
	 SECTION 12 GOVERNING LAW AND DISPUTE RESOLUTION
	  	 	43	 

  

			
	 SCHEDULES
	  	
		
	SCHEDULE 1	  	SHAREHOLDING STRUCTURE OF THE COMPANY
		
	SCHEDULE 2	  	REGISTRATION RIGHTS
		
	SCHEDULE 3	  	LIST OF COMPANY COMPETITORS
		
	SCHEDULE 4	  	LIST OF BAIDU RESTRICTED PERSONS
		
	SCHEDULE 5	  	PERSONS SUBJECT TO NON-SOLICITATION
		
	SCHEDULE 6	  	LIST OF FINANCIAL LICENSES
		
	EXHIBITS	  	
		
	EXHIBIT A	  	FORM OF DEED OF ADHERENCE
		
	EXHIBIT B	  	MANAGEMENT BONUS SHARE FORMULA

  
 2 

 AMENDED AND RESTATED SHAREHOLDERS AGREEMENT (this “Agreement”) made on November 17,
2018 
 BY AND AMONG: 
  

	 	(1)	 Duxiaoman (Cayman) Limited
(度小满金融(开曼 )有限公司), an exempted company incorporated with limited liability under the laws
of the Cayman Islands (the “Company”); 

  

	 	(2)	 Baidu Holdings Limited, a company incorporated under the laws of the British Virgin Islands (“Baidu
Holdings”), and a wholly owned subsidiary of Baidu, Inc., an exempted company incorporated with limited liability under the laws of the Cayman Islands; 

 

	 	(3)	 Baidu (Hong Kong) Limited, a company incorporated under the laws of Hong Kong (“Baidu”), and a
wholly owned subsidiary of Baidu Holdings; 

  

	 	(4)	 TPG Asia VII SF Pte. Ltd., a private company limited by shares incorporated under the laws of Singapore
(together with any successors and assigns, “TPG Asia”), TPG Growth IV SF Pte. Ltd., a private company limited by shares incorporated under the laws of Singapore (together with any successors and assigns, “TPG
Growth”), and The Rise Fund SF Pte. Ltd., a private company limited by shares incorporated under the laws of Singapore (together with any successors and assigns, “Rise Fund,” and together with TPG Asia and TPG Growth,
“TPG”) 

  

	 	(5)	 Beacon Group Limited, an exempted company incorporated with limited liability under the laws of the Cayman
Islands (“Carlyle”); 

  

	 	(6)	 Taikang Kaitai Special Opportunity Fund II Segregated Portfolio, a segregated portfolio company incorporated
under the laws of the Cayman Islands (“Taikang”); 

  

	 	(7)	 CB Finance Investment Limited, a business company incorporated under the laws of the British Virgin Islands
(“CB Finance”); 

  

	 	(8)	 ABCI Innovative Investment, an exempted company incorporated with limited liability under the laws of the
Cayman Islands (“Express Success”); and 

  

	 	(9)	 Wellrich Investment Fund Limited Partnership, an exempted limited partnership organized under the laws of the
Cayman Islands (“Wellrich,” together with Carlyle, Taikang, CB Finance, Express Success, and, together with TPG, the “Investor Shareholders”). 

RECITALS: 
  

	 	1.	 As of the date hereof, Baidu and the Investor Shareholders collectively own, legally and beneficially, all of
the issued share capital of the Company. The share ownership and certain other particulars of the Company and each Shareholder are set forth in Schedule 1. 

	 	2.	 The Parties wish to provide for certain matters relating to the management, operation and other aspects of the
Company and its Subsidiaries and the transfer of Shares. 

 AGREEMENT: 

SECTION 1 

INTERPRETATION 
  

	1.1	 Definitions. In this Agreement, unless the context otherwise requires, the following words and
expressions have the following meanings: 

 “Act” means the Companies Law (2018 Revision) of the Cayman
Islands, as amended, modified or re-enacted from time to time. 
 “Affiliate” of a
Person means (a) in the case of a Person other than a natural person, any other Person that, from time to time, directly or indirectly Controls, is Controlled by or is under common Control with such Person and (b) in the case of a natural
person, any other Person that, from time to time, is directly or indirectly Controlled by such Person or is a Relative of such Person; provided, that the Group Companies shall be deemed not to be Affiliates of any Shareholder. 

“Articles” means the amended and restated memorandum and articles of association of the Company adopted by the Company on or
about the date hereof. 
 “Authorization” means any consent, approval, order, license or authorization of, registration,
certificate, declaration or filing with or notice to any Governmental Authority. 
 “Baidu Restricted Person” means any
Person listed in Schedule 4 hereto, or any Affiliate of such Person; provided, that a “Baidu Restricted Person” shall not include any Eligible Fund in which any Baidu Restricted Person makes or holds a bona fide
investment. 
 “Board” means the board of directors of the Company. 

“Budget” means the annual budget for the Group, setting out the detailed budget of the Group for the relevant Fiscal Year, as
may be adopted by the Group from time to time in accordance with this Agreement and the Articles. 
 “Business Day” means
any day other than Saturday, Sunday or another day on which commercial banks located in the Cayman Islands, New York, the PRC or Hong Kong are authorized or required by law or executive order to be closed and on which no tropical cyclone warning
No. 8 or above and no “black” rainstorm warning signal is hoisted in Hong Kong at any time between 8:00 a.m. and 6:00 p.m. Hong Kong time. 

  
 2 

 “Business Plan” means the annual business plan for the Group, setting out
details of all material matters relating to the operation, development and business of the Group, as may be adopted by the Group from time to time in accordance with this Agreement and the Articles. 

“Chairman” means the chairman of the Board. 

“Chief Executive Officer” shall mean Mr. Guang ZHU
(朱光) or any other duly appointed chief executive officer of the Group. 

“Closing” shall have the meaning set forth in the Share Purchase Agreement. 

“Company Competitor” means any Person listed in Schedule 3 hereto, or any Affiliate of such Person; provided,
that (i) Schedule 3 may be updated once per fiscal year by the mutual agreement of Baidu and the Majority Series A Preferred Shareholders in writing and each such amendment to be effective upon delivery of written notice thereof to the
Company and the Shareholders, and (ii) any Person so added to Schedule 3 must be a Person whose main business competes with the main business of the Group Companies; provided, further, that any Institutional Fund which makes an
investment in any Company Competitor shall not be a Company Competitor and shall not be included in Schedule 3. 
 “Company
Secretary” means the company secretary of the Company. 
 “Contract” means, as to any Person, a contract,
agreement, indenture, note, bond, loan, instrument, lease, mortgage, franchise, license, commitment, purchase order, and other legally binding arrangement, whether written or oral. 

“Control” means the possession, directly or indirectly, of the power to direct or cause the direction of the management of a
Person, whether through the ownership of voting securities, by contract, credit arrangement or proxy, as trustee, executor or agent or otherwise. For purposes of this definition, a Person shall be deemed to Control another Person if such first
Person, directly or indirectly, owns or holds more than 50% of the voting Equity Securities in such other Person for the general election of directors, or if such first Person, directly or indirectly, controls the board of directors, managing
partner or other similar governing body or position of such other Person. The terms “Controlled” and “Controls” shall have meanings correlative to the foregoing. 

“Control Documents” means, collectively, the agreements made from time to time, which enable the Company to exclusively
Control, and consolidate in its financial statements the results of, any VIE Entity. 
 “Director” means a director of the
Board (including any duly appointed alternate director). 

  
 3 

 “Director Indemnification Agreements” means the respective indemnification
agreements entered into by and between the Company and each director appointed to the Board on or about the date hereof. 
 “Eligible
Fund” means, with respect to any Person, any investment fund or asset management vehicle (which may, for the avoidance of doubt, be a hedge fund, venture capital fund or private equity fund) that (i) engages in the investment
activities in the ordinary course of its business, and (ii) does not Control, is not Controlled by, and is not under common Control with, directly or indirectly, such Person. 

“Encumbrance” means (a) any mortgage, charge (whether fixed or floating), pledge, lien, hypothecation, assignment, deed
of trust, title retention, security interest or other encumbrance of any kind securing, or conferring any priority of payment in respect of, any obligation of any Person, including any right granted by a transaction which, in legal terms, is not the
granting of security but which has an economic or financial effect similar to the granting of security under applicable law, (b) any proxy, power of attorney, voting trust agreement, interest, option, right of first offer, negotiation or
refusal or transfer restriction in favor of any Person and (c) any adverse claim as to title, possession or use. 
 “Equity
Securities” means, with respect to any Person, such Person’s capital stock, membership interests, partnership interests, registered capital, joint venture or other ownership interests or any options, warrants or other securities that
are directly or indirectly convertible into, or exercisable or exchangeable for, such capital stock, membership interests, partnership interests, registered capital, joint venture or other ownership interests (whether or not such derivative
securities are issued by such Person). 
 “ESOP” means the amended and restated employee equity incentive plan of the
Company adopted by the Company on or about the date hereof, pursuant to which 27,612,632 Ordinary Shares shall be reserved for issuance, as amended and duly adopted in accordance with this Agreement and the Articles. 

“Financial License” means each financial services related license or permit as set forth in Schedule 6 hereto. 

“Fiscal Year” means the fiscal year of the Company, which ends on December 31. 

“Framework Business Cooperation Agreement” means the Framework Business Cooperation Agreement entered into by and among
certain Group Companies and Baidu Holdings and/or its Affiliates on or about the date hereof. 
 “Framework Restructuring
Agreement” shall have the meaning set forth in the Share Purchase Agreement. 

  
 4 

 “Governmental Authority” means any government or political subdivision
thereof, whether on a federal, central, state, provincial, municipal or local level and whether executive, legislative or judicial in nature, including any agency, authority, board, bureau, commission, court, department or other instrumentality
thereof and any governing body of any securities exchange. 
 “Group” or “Group Companies” means,
collectively, the Company and its Subsidiaries, and a “Group Company” means any of them. 
 “Hong Kong”
means the Hong Kong Special Administrative Region of the People’s Republic of China. 
 “Information Technology” means
all computer systems, telecommunication systems, software (and the tangible media on which it is stored) and hardware including source and object code, cabling, routers, switched, racks, servers, PCs, laptops, terminals, scanners, printers and all
associated peripherals, excluding in all cases Intellectual Property. 
 “Initial Budget” shall have the meaning set forth
in the Share Purchase Agreement. 
 “Initial Business Plan” shall have the meaning set forth in the Share Purchase
Agreement. 
 “Institutional Fund” means any investment fund or asset management vehicle (which may, for the avoidance of
doubt, be a hedge fund, venture capital fund or private equity fund) that (i) engages in the investment activities in the ordinary course of its business, and (ii) does not Control, is not Controlled by, and is not under common Control
with, directly or indirectly, any Company Competitor. 
 “Intellectual Property” means any and all (a) patents
(including all reissues, divisionals, provisionals, continuations, continuations in part, re-examinations, renewals and extensions thereof), patent applications, and other patent rights, (b) trademarks,
service marks, tradenames, brand names, logos, slogans, trade dress, design rights, and other similar designations of source or origin, together with all goodwill associated with any of the foregoing and applications, registrations and renewals in
connection therewith, (c) copyrights, mask works, and copyrightable works, and all applications, registrations for and renewals in connection therewith, (d) internet domain names, web addresses, web pages, websites and related content,
accounts with Twitter, Facebook, Instagram, and other social media companies and the content found thereon and related thereto, and uniform resource locators, (e) proprietary Software, including source code, object code and supporting
documentation for such Software, (f) trade secrets and proprietary information, including confidential business information, technical data, customer lists, data collections, methods and inventions (whether or not patentable and where or not
reduced to practice), (g) copies and tangible embodiments of any of the foregoing, (h) all other intellectual property, whether or not registrable, in each case, under any law or statutory provision or common law doctrine in any country, and
(i) all rights to sue or recover and retain damages and costs and attorneys’ fees for past, present and future infringement or misappropriation of any of the foregoing. 

  
 5 

 “Key Employees” means Guang ZHU (朱光), Xuyang ZHANG (张旭阳), Wen WU (吴闻), Dongliang XU (许冬亮), Yunfeng SUN
(孙云丰) and any other employee with an annual compensation of at least RMB2,000,000, of any Group
Company. 
 “Majority Series A Preferred Shareholders” means Shareholders holding at least 50% of the then issued and
outstanding Series A Preferred Shares. 
 “Order” means any order, ruling, decision, verdict, decree, writ, subpoena,
mandate, command, directive, consent, approval, award, judgment, injunction or other similar determination or finding by, before or under the supervision of any Governmental Authority. 

“Ordinary Shares” means the ordinary shares, par value US$0.0001 per share, in the share capital of the Company. 

“Party” or “Parties” means any signatory or the signatories to this Agreement and any Person or Persons who
subsequently becomes a party to this Agreement as provided herein. 
 “Person” means any natural person, firm, partnership,
association, corporation, company, trust, public body or government or other entity of any kind or nature. 
 “PRC” means
the People’s Republic of China, but for purposes of this Agreement, excluding Hong Kong, the Macau Special Administrative Region and Taiwan. 

“PRC GAAP” means the Generally Accepted Accounting Principles of the PRC. 

“Qualified IPO” means a firm-commitment underwritten initial public offering of Ordinary Shares or of shares of a listing
vehicle Affiliated with Company for purposes of consummating a Qualified IPO for the Group (or securities representing such Ordinary Shares or shares of the listing vehicle) (an “IPO”) on a Recognized Exchange with a valuation that
meets the following criteria: (a) if an IPO occurs prior to the 30th month anniversary of the Closing, the per share offering price in such IPO should be at least 175% of the Series A Issue
Price, (b) if an IPO occurs at or after the 30th month anniversary of the Closing but prior to the 48th month anniversary of the Closing,
the per share offering price in such IPO should be at least 200% of the Series A Issue Price, or (c) if an IPO occurs at or after the 48th month anniversary of the Closing, the per share
offering price in such IPO should be at least 230% of the Series A Issue Price; provided, that such minimum valuation requirement may be waived in writing by Baidu and the Majority Series A Preferred Shareholders. 

  
 6 

 “Recognized Exchange” means the main board of The Stock Exchange of Hong
Kong Limited, the Nasdaq Stock Market, the New York Stock Exchange, the Shanghai Stock Exchange, the Shenzhen Stock Exchange or another internationally recognized securities exchange as may be approved by the Board (including the affirmative consent
of at least two Investor Directors). 
 “Regulatory Approvals” means all Authorizations from any Governmental Authority.

 “Related Party” means any of the following: (a) any Person who beneficially owns, directly or indirectly, more than
5% of any voting securities or ownership interests in any Group Company (other than any other Group Company), (b) any director, officer or Key Employee of any Group Company and (c) any Person in which any of the Persons referred to in
(a) or (b) holds, directly or indirectly, more than 5% of the voting securities or ownership interests. For the avoidance of doubt, none of the Group Companies shall be deemed to be a Related Party of the Company. 

“Relative” of a natural person means such Person’s spouse, parents, children and siblings, whether by blood, marriage or
adoption. 
 “Restructuring Documents” shall have the meaning set forth in the Share Purchase Agreement. 

“SEC” means the Securities and Exchange Commission of the United States of America or any other federal agency at the time
administering the Securities Act. 
 “Securities Act” means the Securities Act of 1933 of the United States of America, as
amended, or any similar federal statute and the rules and regulations of the SEC thereunder, all as the same shall be in effect at the time. 

“Series A Issue Price” means the price per share of US$ 15.8658 at which the Series A Preferred Shares are issued, subject to
any adjustment pursuant to the Share Purchase Agreement and adjustments made for share splits, share subdivision, share combination and the like according to the Articles. 

“Series A Preferred Shares” means the Series A preferred shares, par value US$0.0001 per share, in the share capital of the
Company. 
 “Share Purchase Agreement” means the Share Purchase agreement, dated April 28, 2018 and as amended from
time to time, entered into by and among Baidu, Baidu Holdings, TPG Bellwether, Ltd., the Company and the other parties thereto. 

“Shareholders” means the holders of any Share(s), and in the case of any Shareholder that is a natural person shall be deemed
to include the estate of such Shareholder and the executor, conservator, committee or other similar legal representative of such Shareholder or such Shareholder’s estate following the death or incapacitation of such Shareholder. 

  
 7 

 “Shares” means, collectively, the Ordinary Shares and/or the Series A
Preferred Shares. 
 “Side Agreement to the Framework Business Cooperation Agreement” means that certain agreement to be
entered into on or about the Closing Date by and among the parties to the Framework Business Cooperation Agreement for the purposes of implementing the agreements therein as mutually agreed upon among the Company, any Baidu Director and any TPG
Director. 
 “Software” shall mean any and all (a) computer programs, applications, systems and software, including any
and all software implementations of algorithms, models and methodologies and any and all source code, object code, development and design tools, applets, compilers and assemblers, (b) databases and compilations, including any and all libraries
and collections of data whether machine readable or otherwise, (c) descriptions, flow-charts and other work product used to design, plan, organize and develop any of the foregoing, (d) technology supporting, and the contents and
audiovisual displays of, any internet site(s), and (e) documentation and media, including user manuals and training materials, relating to or embodying any of the foregoing or on which any of the foregoing recorded. 

“Strategic Investor” shall mean the Shareholder that provides to the Company certain strategic resources to the satisfaction
of Baidu. For the avoidance of doubt, neither Baidu or any of its Affiliates may be designated as the Strategic Investor. 

“Subsidiary” means, with respect to any Person, any corporation, partnership, limited liability company or other organization,
whether incorporated or unincorporated, which is Controlled by such Person. For the avoidance of doubt, a “variable interest entity” Controlled by a Person shall be deemed to be a Subsidiary of such Person. 

“Trade Sale” means any of the following: (a) a merger or consolidation in which (i) the Company is a constituent
party or (ii) a Subsidiary of the Company is a constituent party and the Company issues Shares pursuant to such merger or consolidation, except for any such merger or consolidation in which the Shares outstanding immediately prior to such
merger or consolidation continue to represent, or are converted into or exchanged for shares of capital stock that represent, immediately following such merger or consolidation, a majority of voting power of the capital stock or a majority of equity
value of (x) the surviving or resulting corporation or (y) if the surviving or resulting corporation is a wholly-owned Subsidiary of another corporation immediately following such merger or consolidation, the parent corporation of such
surviving or resulting corporation; (b) the sale, transfer or other disposition, in a single transaction or a series of related transactions, of outstanding Shares representing greater than 50% of the voting power or equity value of the
Company; and (c) the sale, lease, transfer, exclusive license or other disposition, in a single transaction or a series of related transactions, by any Group Company of all or substantially all of the assets of the Group taken as a whole, or
the sale or disposition (whether by merger or otherwise) of one or more Subsidiaries of the Company if substantially all of the assets of the Group taken as a whole are held by such Subsidiary or Subsidiaries, except where such sale, lease,
transfer, exclusive license or other disposition is to a wholly-owned Subsidiary of the Company. 

  
 8 

 “Transaction Documents” means, collectively, this Agreement, the Share
Purchase Agreement, the Articles, the Transition Services Agreement, the Framework Business Cooperation Agreement, the Director Indemnification Agreements, the Restructuring Documents, the Control Documents and any other agreements, documents or
certificates delivered pursuant hereto or thereto. 
 “Transition Services Agreement” shall mean the Transition Services
Agreement entered into by and among certain Group Companies and Baidu Holdings and/or its Affiliates on or about the date hereof. 

“US GAAP” means the Generally Accepted Accounting Principles of the United States of America. 

“US$” means United States Dollars, the lawful currency of the United States of America. 

“VIE Entity” means any variable interest entity whose assets and financial results are consolidated into the financial
statements of the Company, including Shanghai Youyang New Media Information Technology Co., Ltd.
(上海优扬新媒信息技术有限公司) on Closing.

  

	1.2	 Terms Defined Elsewhere in this Agreement. The following terms are defined in this Agreement as follows:

  

			
	 Term
	  	Section
	 “ABAC Laws”
	  	Section 7.5(b)
	 “Acceptance Notice”
	  	Section 3.4(d)
	 “Agreement”
	  	Preamble
	 “Anti-Money Laundering Laws”
	  	Section 7.5(c)
	 “Baidu”
	  	Preamble
	 “Baidu Holdings”
	  	Preamble
	 “Baidu Director”
	  	Section 5.2(a)
	 “CFC”
	  	Section 7.14
	 “Code”
	  	Section 7.14
	 “Company”
	  	Preamble
	 “Confidential Information”
	  	Section 8.1
	 “Dispute”
	  	Section 13.2
	 “Electing Offeree”
	  	Section 3.4(c)
	 “Excess Offered Shares”
	  	Section 3.4(c)
	 “Excess Securities”
	  	Section 4.3(a)
	 “First Offer Allocation”
	  	Section 3.4(c)

  
 9 

			
	 “First Offer Right”
	  	Section 3.4(a)
	 “Fully Participating Shareholder”
	  	Section 4.3(a)
	 “HKIAC”
	  	Section 13.2
	 “Investor Director”
	  	Section 5.2(a)
	 “Investor Shareholders”
	  	Preamble
	 “Issuance Period”
	  	Section 4.3(c)
	 “Issuance Securities”
	  	Section 4.1(a)
	 “Non-Electing Offerees”
	  	Section 3.4(c)
	 “OFAC”
	  	Section 7.5(c)
	 “Offer Period”
	  	Section 3.4(d)
	 “Offer Price”
	  	Section 3.4(b)
	 “Offered Shares”
	  	Section 3.4(b)
	 “Offerees”
	  	Section 3.4(b)
	 “Permitted Transferee”
	  	Section 3.3(d)
	 “PFIC”
	  	Section 7.15
	 “Preemptive Acceptance Notice”
	  	Section 4.3(a)
	 “Preemptive Acceptance Period”
	  	Section 4.3(a)
	 “Preemptive Offer”
	  	Section 4.2(b)
	 “Preemptive Offer Notice”
	  	Section 4.2(a)
	 “Preemptive Rightholders”
	  	Section 4.1(a)
	 “Pro Rata Share”
	  	Section 4.1(b)
	 “Proposed Issuance”
	  	Section 4.2(a)
	 “Proposed Recipient”
	  	Section 4.1(a)
	 “Remaining Shares”
	  	Section 3.4(f)
	 “Representatives”
	  	Section 7.5(b)
	 “Sanctions Laws”
	  	Section 7.5(c)
	 “Shareholders Meeting”
	  	Section 5.1
	 “Tag-Along Notice”
	  	Section 3.5(a)(ii)
	 “Tag-Along Offeree”
	  	Section 3.5(a)(ii)
	 “Tag-Along Right”
	  	Section 3.5(a)(i)
	 “Transfer”
	  	Section 3.1
	 “Transfer Notice”
	  	Section 3.4(b)
	 “Transferee”
	  	Section 3.4(f)
	 “Transferring Shareholder”
	  	Section 3.4(b)

  

	1.3	 Interpretation. 

 

	 	(a)	 “Directly or Indirectly”. The phrase “directly or indirectly” means directly, or
indirectly through one or more intermediate Persons or through contractual or other arrangements and “direct or indirect” has the correlative meaning. 

 

	 	(b)	 Gender and Number. Unless the context otherwise requires, all words (whether gender-specific or gender
neutral) shall be deemed to include each of the masculine, feminine and neuter genders, and words importing the singular include the plural and vice versa. 

  

	 	(c)	 Headings. Headings are included for convenience only and shall not affect the construction of any
provision of this Agreement. 

  
 10 

	 	(d)	 “Include” not Limiting. “Include,” “including,” “are inclusive
of” and similar expressions are not expressions of limitation and shall be construed as if followed by the words “without limitation”. 

  

	 	(e)	 Law. References to “law” or “laws” shall include all applicable laws, regulations,
rules and Orders of any Governmental Authority, securities exchange or other self-regulating body, including any common or customary law, constitution, code, ordinance, statute or other legislative measure and any regulation, rule, treaty, order,
decree or judgment; and “lawful” shall be construed accordingly. 

  

	 	(f)	 “Person”. A reference to any “Person” shall, where the context permits, include such
Person’s executors, administrators, legal representatives and permitted successors and assigns. 

  

	 	(g)	 References to Documents. References to this Agreement include the Schedules and Exhibits, which form an
integral part hereof. A reference to any Section, Recital, Schedule or Exhibit is, unless otherwise specified, to such Section of or Recital, Schedule or Exhibit to this Agreement. The words “hereof,” “hereunder,”
“hereto” and words of like import, unless the context requires otherwise, refer to this Agreement as a whole and not to any particular Section hereof or Recital, Schedule or Exhibit hereto. References to any document (including this
Agreement and the Articles) are references to that document as amended, consolidated, supplemented, novated or replaced from time to time. 

  

	 	(h)	 Share Calculations. In calculations of share numbers, references to “fully diluted
basis” mean that the calculation is to be made assuming that all outstanding options, warrants and other Equity Securities directly or indirectly convertible into or exercisable or exchangeable for Ordinary Shares (whether or not by their
terms then currently convertible, exercisable or exchangeable) and Equity Securities which have been reserved for issuance pursuant to the Incentive Plans have been so converted, exercised, exchanged or issued. Any share calculation that makes
reference to a specific date shall be appropriately adjusted to take into account any share split, share consolidation or similar event after such date. 

  

	 	(i)	 Statutory References. A reference to a statute or statutory provision includes, to the extent applicable
at any relevant time: 

  

	 	(i)	 that statute or statutory provision as from time to time consolidated, modified,
re-enacted or replaced by any other statute or statutory provision; 

  

	 	(ii)	 any repealed statute or statutory provision which it re-enacts (with or
without modification); and 

  

	 	(iii)	 any subordinate legislation or regulation made under the relevant statute or statutory provision.

  
 11 

	 	(j)	 Business Day. If the day on or by which a payment must be made is not a Business Day, such payment may
be made on or by the Business Day immediately following such day. 

  

	 	(k)	 Writing. References to writing include any mode of reproducing words in a legible and non-transitory form including emails and faxes. 

 SECTION 2 

OBLIGATIONS OF THE SHAREHOLDERS 
  

	2.1	 Shareholder Obligations. Each Shareholder and Baidu Holdings shall, and Baidu Holdings shall cause Baidu
to, comply with the provisions of this Agreement in relation to its investment in the Company and in transacting business with the Company, and shall exercise its rights and powers in accordance with and so as to give effect to this Agreement.

 SECTION 3 

RESTRICTIONS ON TRANSFER OF SHARES 
  

	3.1	 General. No Shareholder shall, and Baidu Holdings shall not permit Baidu to, sell, give, assign,
hypothecate, pledge, encumber, grant a security interest in or otherwise dispose of or suffer to exist (whether by operation of law or otherwise) any Encumbrance on any Shares or any right, title or interest therein or thereto (each, a
“Transfer”), except as expressly permitted by this Section 3. Any attempt to Transfer any Shares in violation of the preceding sentence shall be null and void ab initio, such Transfer shall not confer on any
transferee or purported transferee any rights whatsoever and no Party (including the Company) shall recognize or register any such Transfer. 

  

	3.2	 Restrictions on Transfers. Notwithstanding any other provision of this Agreement: 

 

	 	(a)	 no Transfer may be made pursuant to this Section 3 unless (i) the transferee has agreed in writing to
be bound by the terms and conditions of this Agreement pursuant to a Deed of Adherence substantially in the form attached hereto as Exhibit A, (ii) the transferee is not a Company Competitor, (iii) the Transfer complies in all respects
with the other applicable provisions of this Agreement, and (iv) the Transfer complies in all respects with applicable securities laws; and 

  

	 	(b)	 each of the following shall require the prior written consent of Baidu, which consent may be given or withheld
in the sole discretion of Baidu: (i) any Transfer of Ordinary Shares or other Equity Securities of the Company to a Baidu Restricted Person, and (ii) any Trade Sale to or involving any Baidu Restricted Person, or any merger, amalgamation,
consolidation, division, scheme of arrangement or any other type of corporate restructuring involving any Group Company and any Baidu Restricted Person; 

  
 12 

	 	(c)	 each of the following shall require the prior written consent of Baidu and the Majority Series A Preferred
Shareholders, which consent may be given or withheld in the sole discretion of Baidu and the Majority Series A Preferred Shareholders: any Transfer of Ordinary Shares or other Equity Securities of the Company issued pursuant to the ESOP or any other
Incentive Plan or the bonus share arrangements set forth in Section 7.13, unless such Transfer is permitted by Section 3.3 and the terms of the ESOP or applicable Incentive Plan and the award agreement (or a similar agreement) thereunder;
and 

  

	 	(d)	 the following shall require the prior written consent of the Majority Series A Preferred Shareholders, which
consent may be given or withheld in the sole discretion of the Majority Series A Preferred Shareholder: any Transfer of Ordinary Shares or other Equity Securities of the Company held by Baidu or any of its Permitted Transferees if such Transfer
would reduce the total number of Shares beneficially owned by Baidu and its Affiliates to less than 71,125,129 Shares, representing 30% of the total number of Shares on an as-converted, fully diluted basis
immediately after Closing. 

  

	3.3	 Permitted Transfers. The following Transfers may be made without compliance with the provisions of
Section 3.4 or Section 3.5: 

  

	 	(a)	 any Transfer by a Shareholder to an Affiliate of such Shareholder; provided, that the transferee is not
a Company Competitor; 

  

	 	(b)	 any Transfer by a Shareholder that is a natural person to a trust for the benefit of a Relative of such
Shareholder; provided, that such Shareholder is the sole trustee of such trust; 

  

	 	(c)	 any Transfer by Baidu pursuant to Section 5.8 of the Share Purchase Agreement or by any holder of Series A
Preferred Shares pursuant to Section 6.12 of the Share Purchase Agreement; 

  

	 	(d)	 any Transfer by any Initial Investor Shareholder pursuant to the bonus share arrangements set forth in
Section 7.13; or 

  

	 	(e)	 any Transfer of Equity Securities to the Company pursuant to a repurchase right or right of first refusal held
by the Company in the event of a termination of employment relationship. 

 A Person described with respect to a
Shareholder in clause (a) or (b) of this Section 3.3 is hereinafter referred to as a “Permitted Transferee” of such Shareholder. If a transferee of Shares pursuant to clause (a) or (b) of this Section 3.3 at any
time ceases to be a Permitted Transferee of the transferring Shareholder, the transferee shall promptly Transfer such Shares back to such transferring Shareholder. As a condition to any Transfer by Baidu to any Permitted Transferee, such Permitted
Transferee hereby undertakes to the Investor Shareholders that it shall be jointly and severally liable with Baidu for each of the obligations of Baidu set forth in Section 5.8(a) of the Share Purchase Agreement as if such provisions are hereby
incorporated by reference into this Agreement, mutatis mutandis. 

  
 13 

	3.4	 Right of First Offer of the Shareholders. 

 

	 	(a)	 Transfers Subject to Right of First Offer. Subject to Section 3.3, if any Shareholder proposes to
Transfer any Shares, each of Baidu and holders of the Series A Preferred Shares shall have a right of first offer (the “First Offer Right”) with respect to such Transfer as provided in this Section 3.4. 

 

	 	(b)	 Transfer Notice. If a Shareholder (the “Transferring Shareholder”) proposes to Transfer
any Shares held by it to any Person (other than a Permitted Transferee), the Transferring Shareholder shall send a written notice (the “Transfer Notice”) to the Company, Baidu and all holders of the Series A Preferred Shares (Baidu
and such holders, the “Offerees”), which notice shall state (i) the name of the Transferring Shareholder, (ii) the number and the type of Shares to be Transferred (the “Offered Shares”), (iv) the amount of
the proposed consideration for each Share for the Transfer (the “Offer Price”) and (v) other material terms and conditions of the proposed Transfer. 

 

	 	(c)	 Rights of the Offerees. Each Offeree shall have the right, exercisable through the delivery of an
Acceptance Notice as provided in Section 3.4(d), to purchase a portion of the Offered Shares (up to such Offeree’s First Offer Allocation) at a purchase price per Share equal to the Offer Price, and upon the other terms and conditions set
forth in the Transfer Notice. Each Offeree shall have the right to purchase up to such number of Offered Shares as is equal to the total number of Offered Shares multiplied by a fraction, the numerator of which is the number of Shares held by such
Offeree and the denominator of which is the number of Shares held by all of the Offerees (such number, an Offeree’s “First Offer Allocation”), in each case (for both the numerator and the denominator) on an as-converted, fully diluted basis as of the date of the Transfer Notice. In addition, in the event that one or more Offerees (“Non-Electing Offerees”)
declines or is deemed pursuant to Section 3.4(d) to have waived its First Offer Right, or does not purchase its full First Offer Allocation, each Offeree electing to purchase its full First Offer Allocation (such Offeree, an “Electing
Offeree”) shall have the right as provided in Section 3.4(e)to purchase all or a portion of the Offered Shares not so purchased by the Non-Electing Offerees (“Excess Offered
Shares”). An Offeree may assign to any Permitted Transferee of such Offeree its right to acquire Offered Shares pursuant to this Section 3.4; provided, that such Permitted Transferee is not a Baidu Restricted Person unless
otherwise approved by Baidu pursuant to Section 3.2(b). 

  
 14 

	 	(d)	 Exercise of Rights. The First Offer Right of each Offeree under Section 3.4(c) shall be exercisable
by delivering a written notice of exercise (an “Acceptance Notice”) to the Transferring Shareholder within a period of 20 days after the date of the Transfer Notice (the “Offer Period”), with a copy to each other
Offeree. Each Acceptance Notice shall include a statement of (i) the number of Shares held by such Offeree and (ii) the maximum number of Offered Shares that such Offeree is willing to purchase (which may be less than, equal to, or greater
than such Offeree’s First Offer Allocation, up to the total number of Offered Shares). An Acceptance Notice shall be irrevocable and shall constitute a binding agreement by such Offeree to purchase the relevant number of Offered Shares
determined in accordance with Section 3.4(c) and Section 3.4(e). The failure of an Offeree to give an Acceptance Notice within the Offer Period shall constitute a waiver of such Offeree’s First Offer Right with respect to the relevant
Transfer. 

  

	 	(e)	 Allocation of Offered Shares. Each Offeree shall have the right to purchase such number of Offered
Shares as elected in such Offeree’s Acceptance Notice, if such number does not exceed such Offeree’s First Offer Allocation. If the number of Offered Shares as elected in such Offeree’s Acceptance Notice exceeds such Offeree’s
First Offer Allocation, such Electing Offeree shall have the right to purchase such number of Excess Offered Shares as elected in such Electing Offeree’s Acceptance Notice; provided, that if the number of Excess Offered Shares is less
than the aggregate number of Excess Offered Shares that the Electing Offerees have indicated a willingness to purchase in their respective Acceptance Notices, the Excess Offered Shares shall be allocated by the Transferring Shareholder and agreed by
all Electing Offerees in a fair manner such that each Electing Offeree shall have a right to purchase (i) not less than the total number of Excess Offered Shares multiplied by a fraction, the numerator of which is the number of Shares held by
such Electing Offeree and the denominator of which is the number of Shares held by all Electing Offerees, in each case (for both the numerator and the denominator) on an as-converted, fully diluted basis as of
the date of the Transfer Notice, and (ii) not more than the maximum number of Excess Offered Shares specified in such Electing Offeree’s Acceptance Notice. 

 

	 	(f)	 Sale to Third Party Purchaser. If the Offerees do not elect in the aggregate to purchase all of the
Offered Shares, the Transferring Shareholder may Transfer, subject to Section 3.5, the remaining Offered Shares (the “Remaining Shares”) to any Person (the “Transferee”); provided, that (i) such
sale is bona fide, (ii) the price per Share for the Transfer to the Transferee is a price not less than the Offer Price and the Transfer is otherwise on terms and conditions no less favorable to the Transferring Shareholder than those set forth
in the Transfer Notice, (iii) the Transfer is made within three months after the giving of the Transfer Notice, (iv) the Transferee is not a Company Competitor, and (v) the Transferee is not a Baidu Restricted Person unless otherwise
approved by Baidu pursuant to Section 3.2(b). If such a Transfer does not occur within such three-month period for any reason, the restrictions provided for herein shall be revived, and no Transfer of Shares may be made by the Transferring
Shareholder thereafter without again making an offer to the Offerees in accordance with this Section 3.4. 

  
 15 

	 	(g)	 Closing. The closing of any purchase of Offered Shares by an Offeree shall be held at the principal
office of the Company at 11:00 a.m. local time on the 15th day after the giving of the Acceptance Notice by such Offeree or at such other time and place as the parties to the transaction may agree. The said
15-day period shall be extended for an additional period of up to 45 days if necessary to obtain any Regulatory Approvals required for such purchase and payment. At such closing, the Transferring Shareholder
shall deliver share certificates representing the relevant Offered Shares and an updated draft register of members showing the Offeree as the holder of the Offered Shares, accompanied by duly executed instruments of transfer and the Transferring
Shareholder’s portion of the requisite stamp duty and transfer taxes or fees, if any. Such Offered Shares shall be free and clear of any Encumbrance (other than Encumbrances arising under this Agreement, the Articles and applicable securities
laws or attributable to actions by such Offeree acquiring such Offered Shares), and the Transferring Shareholder shall so represent and warrant and shall further represent and warrant that it is the beneficial and record owner of such Offered
Shares. Each Offeree purchasing Offered Shares shall deliver at the relevant closing (or as otherwise agreed between the Transferring Shareholder and such Offeree) payment in full of the Offer Price for relevant Offered Shares. At such closing, all
of the parties to the transaction shall execute such additional documents as may be necessary or appropriate to effect the sale of such Offered Shares to such Offeree. Any stamp duty or transfer taxes or fees payable on the transfer of any Offered
Shares shall be borne and paid equally by the Transferring Shareholder and the relevant Offeree. 

  

	3.5	 Tag-Along Rights. 

 

	 	(a)	 Tag-Along Rights on Transfer. 

 

	 	(i)	 Tag-Along Right. If a Transferring Shareholder proposes to make
a Transfer, an Offeree that does not exercise its First Offer Right in accordance with Section 3.4 shall have the right (the “Tag-Along Right”) but not the obligation to require the
Transferee in such Transfer to purchase from such Offeree, for the same consideration per Share and upon the same terms and conditions as applicable to the Transferring Shareholder, up to a maximum number of Shares as is equal to the Remaining
Shares multiplied by a fraction, the numerator of which is the number of Shares held by such Offeree and the denominator of which is the aggregate number of Shares held by the Transferring Shareholder and the Offerees exercising the Tag-Along Right, in each case (for both the numerator and the denominator) on an as-converted, fully diluted basis as of the date of the Transfer Notice. If an Offeree elects
to exercise its Tag-Along Right, the number of Shares to be Transferred by the Transferring Shareholder shall be reduced accordingly. 

  
 16 

	 	(ii)	 Tag-Along Notice. If an Offeree elects to exercise its Tag-Along Right (the “Tag-Along Offeree”), such Tag-Along Offeree shall deliver a written notice (the “Tag-Along Notice”) of such election to the Transferring Shareholder within the Offer Period, specifying the number of Shares with respect to which it wishes to sell pursuant to the Tag-Along Right, subject to the maximum number of Shares calculated pursuant to Section 3.5(a)(i). Such notice shall be irrevocable and shall constitute a binding agreement by such Shareholder to Transfer up to
such number of Shares on the terms and conditions set forth in the Transfer Notice. The failure of the Tag-Along Offeree to give a Tag-Along Notice within the Offer
Period shall constitute a waiver of such Tag-Along Offeree’s Tag-Along Right. 

 

	 	(iii)	 Allocation of Remaining Shares. Within five Business Days after the expiration of the Offer Period, the
Transferring Shareholder shall send a notice to each Tag-Along Offeree specifying (1) the number of Remaining Shares, (2) the identity of each Tag-Along
Offeree, (3) the number and type of Shares that each Tag-Along Offeree has requested to sell and (4) the number and the type of Shares that each Tag-Along
Offeree shall sell to the Transferee. 

  

	 	(b)	 Consummation. The closing of the sale of Shares pursuant to the
Tag-Along Right shall occur simultaneously with the Transfer of Shares by the Transferring Shareholder to the Transferee. If any Offeree has duly elected to exercise its
Tag-Along Right and the proposed Transferee declines to or otherwise fails to purchase Shares from such Offeree, the Transferring Shareholder shall not make the proposed Transfer, and if purported to be made,
such Transfer shall be void. 

  

	 	(c)	 Notwithstanding anything herein to the contrary, if the Tag-Along
Offerees are required to provide any representations or indemnities in connection with any sale of Shares pursuant to the Tag-Along Right (other than representations and indemnities concerning each Tag-Along Offeree’s title to the Shares and authority, power and right to enter into and consummate the sale without contravention of any law or agreement), liability for misrepresentation or indemnity shall
(as to such Tag-Along Offerees) be expressly stated to be several but not joint and each Tag-Along Offeree shall not be liable for more than its pro rata share (based on
the number of Shares sold) of any liability for misrepresentation or indemnity, (ii) benefit from all of the same provisions of the definitive agreements as the Transferring Shareholder and (iii) be required to bear no more than their
proportionate share of any escrows, holdbacks or adjustments in purchase price. 

  
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	3.6	 Avoidance of Restrictions. The Parties agree that the Transfer restrictions in this Agreement and in the
Articles shall not be capable of being avoided by the holding of Shares indirectly through a company or other entity that can itself be sold in order to dispose of an interest in Shares free of such restrictions. Any Transfer or other disposal of
any shares (or other interest) resulting in any change in the Control of a Shareholder or of any company (or other entity) having Control over that Shareholder shall be treated as being a Transfer of the Shares held by that Shareholder, and the
provisions of this Agreement and the Articles that apply in respect of the Transfer of Shares shall thereupon apply in respect of the Shares so held. 

  

	3.7	 Transfer of Convertible Securities. Any Transfer of Equity Securities convertible into or exercisable or
exchangeable for Shares shall be deemed for the purposes of this Section 3 to be a Transfer of Shares. 

  

	3.8	 Notice of Transfer. After registering any Transfer of Shares or other Equity Securities on its books,
the Company shall promptly send a notice to each Shareholder stating that such Transfer has taken place and setting forth the name of the transferor, the name of the transferee and the number and type or class of Equity Securities involved.

  

	3.9	 Termination of Transfer Restrictions. The provisions of this Section 3 shall terminate upon the
completion of a Qualified IPO, and shall not apply to any Transfer of Shares pursuant to a Qualified IPO. 

SECTION 4 

PREEMPTIVE RIGHTS 
  

	4.1	 Restrictions. 

 

	 	(a)	 Except as provided under Section 4.1(c), the Company shall not issue any securities (including any Equity
Securities or any debt or other securities of any kind) of any type or class (“Issuance Securities”) to any Person (the “Proposed Recipient”) unless the Company has offered each of Baidu and holders of the Series A
Preferred Shares (Baidu and such holders, the “Preemptive Rightholders”) in accordance with the provisions of this Section 4 the right to purchase such Preemptive Rightholder’s Pro Rata Share of such Issuance Securities
for a per unit consideration, payable solely in cash, equal to the per unit consideration to be paid by the Proposed Recipient and otherwise on the same terms and conditions as are offered to the Proposed Recipient. 

  
 18 

	 	(b)	 For the purposes of this Section 4, the “Pro Rata Share” of a Preemptive Rightholder with
respect to Issuance Securities at any time shall be calculated as the product of (i) the number of Issuance Securities and (ii) a fraction, the numerator of which is the total number of Shares held by such Shareholder and the denominator
of which is the total number of Shares held by all Preemptive Rightholders, in each case (for both the numerator and the denominator) on an as-converted, fully diluted basis as of the date of the Preemptive
Offer Notice. 

  

	 	(c)	 The restrictions set out in Section 4.1(a) shall not apply to (i) any issuance of Ordinary Shares
upon the conversion of Series A Preferred Shares, (ii) any issuance pursuant to a Qualified IPO, (iii) any issuance of Shares pursuant to the ESOP or any other Incentive Plan, (iv) any issuance of Equity Securities in connection with
a bona fide business acquisition by the Company, whether by merger, consolidation, amalgamation or other business combination transaction, joint venture, sale or exchange of securities or other similar transaction involving the Company or a Group
Company, approved in accordance with this Agreement and the Articles, (v) any issuance of Equity Securities in connection with any share split, share dividend, subdivision, combination, reclassification or other similar event in which all
Shares are entitled to participate on a pro-rata basis in accordance with the Articles, and (v) any issuance of Equity Securities pursuant to Section 5.8 of the Share Purchase Agreement.

  

	4.2	 Preemptive Offer Notice. 

 

	 	(a)	 Not less than 20 days before a proposed issuance of securities other than in connection with an issuance
permitted under Section 4.1(c) (a “Proposed Issuance”), the Company shall deliver to each Preemptive Rightholder a written notice (a “Preemptive Offer Notice”), which shall set forth (i) the number, type
and terms of such Issuance Securities, (ii) the consideration to be received by the Company in connection with the Proposed Issuance and (iii) a summary of any other material terms and conditions of the Proposed Issuance, including the
name of the Proposed Recipient and the proposed issuance date. Such Preemptive Offer Notice shall be accompanied by any written offer, if any, from the Proposed Recipient to purchase such Issuance Securities. 

 

	 	(b)	 The Company shall, by delivering the Preemptive Offer Notice, offer each Preemptive Rightholder the option to
acquire all or any portion of such holder’s Pro Rata Share of the Issuance Securities (the “Preemptive Offer”). The Preemptive Offer shall remain open and irrevocable for the period set forth below (and, to the extent that the
Preemptive Offer is accepted during such period, until the consummation of the issuance contemplated by the Preemptive Offer). 

  
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	4.3	 Exercise of Preemptive Rights. 

 

	 	(a)	 Each Preemptive Rightholder shall have the right, exercisable by such holder through the delivery of a written
notice (a “Preemptive Acceptance Notice”) to the Company within a period of 15 days after the date of the Preemptive Offer Notice (the “Preemptive Acceptance Period”), to purchase up to its Pro Rata Share of the
Issuance Securities at the purchase price and on the terms and conditions stated in the Preemptive Offer Notice. Each Preemptive Acceptance Notice shall specify the maximum number of Issuance Securities such Preemptive Rightholder will purchase
(which may be less than, equal to, or greater than such Preemptive Rightholder’s Pro Rata Share of the Issuance Securities, up to the total number of Issuance Securities). The failure of a Preemptive Rightholder to give a Preemptive Acceptance
Notice within the Preemptive Acceptance Period shall constitute a waiver of such Preemptive Rightholder’s preemptive rights under this Section 4.3 with respect to the relevant Preemptive Offer. If any Preemptive Rightholder does not
exercise or has waived its preemptive rights under this Section 4.3 or elects to exercise such rights with respect to less than its Pro Rata Share of the Issuance Securities, any Preemptive Rightholder that has elected to exercise its
preemptive rights under this Section 4.3 with respect to at least its full Pro Rata Share of the Issuance Securities (a “Fully Participating Shareholder”) shall be entitled to purchase from the Company up to an additional
number of Issuance Securities equal to the product of (i) the aggregate number of Issuance Securities over which no Preemptive Rightholder has exercised its preemptive rights under this Section 4.3 (“Excess Securities”)
and (ii) a fraction, the numerator of which is the total number of Shares held by such Fully Participating Shareholder and the denominator of which is the total number of Shares held by all of the Fully Participating Shareholders that elect to
purchase Excess Securities, in each case (for both the numerator and the denominator) on an as-converted, fully diluted basis as of the date of the Preemptive Offer Notice. The Company shall continue to offer
additional pro rata portions to Fully Participating Shareholders choosing to purchase their full pro rata portion of such Excess Securities under this Section 4.3(a) until the earlier of (A) all Issuance Securities have been purchased by
the Preemptive Rightholders or (ii) all Preemptive Rightholders have purchased the maximum number of Issuance Securities indicated in their respective Preemptive Acceptance Notice. 

 

	 	(b)	 All sales of Issuance Securities to the Preemptive Rightholders subject to any Preemptive Offer Notice shall be
consummated contemporaneously at the offices of the Company on a mutually agreed Business Day within 20 Business Days after the expiration of the Preemptive Acceptance Period. The delivery by the Company of an updated register of members and share
certificates or other instruments, if any, evidencing such Issuance Securities shall be made on such date against payment of the purchase price for such Issuance Securities. 

  
 20 

	 	(c)	 If any Issuance Securities set forth in the Preemptive Offer Notice remain unpurchased or unsubscribed after
all of the Preemptive Rightholders have either exercised or waived their respective preemptive rights under this Section 4.3, then the Company may issue all or any portion of such remaining Issuance Securities, at a price not less than the
purchase price and on terms and conditions not more favorable to the Proposed Recipient than the purchase price, terms and conditions stated in the Preemptive Offer Notice, at any time within 60 days after the expiration of the Preemptive Acceptance
Period (the “Issuance Period”); provided, that in connection with and as a condition to such issuance (solely in the case of any issuance of Shares), each Proposed Recipient that is not then a party to this Agreement shall
execute and deliver to the Company a Deed of Adherence substantially in the form attached hereto as Exhibit A; provided, further, that if such issuance is subject to any Regulatory Approval, the Issuance Period shall be extended
until the expiration of the fifth Business Day following the receipt of all such Regulatory Approvals, but in no event later than 90 days following the expiration of the Preemptive Acceptance Period. In the event that any of such remaining Issuance
Securities is not issued during the Issuance Period, the right of the Company to issue such remaining Issuance Securities shall expire and the obligations of the Company under this Section 4 shall be revived and such remaining Issuance
Securities shall not be issued unless first re-offered to the Preemptive Rightholders in accordance with this Section 4. 

 

	 	(d)	 Any issuance of securities by the Company without compliance by the Company with this Section 4 shall be
void and of no force and effect. 

  

	4.4	 Termination of Rights. The preemptive rights under this Section 4 shall terminate upon the
completion of a Qualified IPO, and shall not apply to any issuance pursuant to a Qualified IPO. 

 SECTION 5

 CORPORATE GOVERNANCE 
  

	5.1	 General. From and after the date hereof, each Shareholder shall, and Baidu Holdings shall cause Baidu
to, vote its Shares at any regular or special meeting of Shareholders (a “Shareholders Meeting”), and shall take all other actions necessary, to give effect to the provisions of this Agreement and to ensure the inclusion in the
Articles of the rights and privileges of the Shareholders included in this Agreement. In addition, each Shareholder shall, and Baidu Holdings shall cause Baidu to, vote its Shares at any Shareholders Meeting, upon any matter submitted for action by
the Shareholders or with respect to which such Shareholder may vote, in conformity with the provisions of this Agreement. 

  
 21 

	5.2	 Board of Directors. 

 

	 	(a)	 Number and Composition. The number of Directors constituting the entire Board shall be up to seven (7).
Each Shareholder shall, and Baidu Holdings shall cause Baidu to, vote its Shares at any Shareholders Meeting called for the purpose of filling the positions on the Board or in any written consent of Shareholders executed for such purpose to elect,
and shall take all other actions necessary to ensure the election to the Board of: 

  

	 	(i)	 (A) three (3) nominees appointed by Baidu, for so long as Baidu and its Permitted Transferees beneficially own
in the aggregate at least 20% of the total number of Shares on an as-converted, fully diluted basis, (B) two (2) nominees appointed by Baidu, for so long as Baidu and its Permitted Transferees
beneficially own in the aggregate at least 10% but less than 20% of the total number of Shares on an as-converted, fully diluted basis, or (C) one (1) nominee appointed by Baidu, for so long as Baidu and
its Permitted Transferees beneficially own in the aggregate at least 5% but less than 10% of the total number of Shares on an as-converted, fully diluted basis (each such nominee appointed pursuant to this
Section 5.2(a)(i), a “Baidu Director”); 

  

	 	(ii)	 one (1) member of the Senior Management appointed in accordance with Section 5.5(a) and
Section 5.5(b) (the “Senior Management Director”); 

  

	 	(iii)	 (A) two (2) nominees appointed by TPG, for so long as TPG and its Permitted Transferees beneficially own in the
aggregate at least 90% of the number of Shares held by TPG immediately after the Closing (as adjusted for share splits, share subdivision, share combination and the like), or (B) one (1) nominee appointed by TPG, for so long as TPG and its
Permitted Transferees beneficially own in the aggregate at least 45% of the number of Shares held by TPG immediately after the Closing (as adjusted for share splits, share subdivision, share combination and the like) (each such nominee appointed
pursuant to Section 5.2(a)(iii)(A) or Section 5.2(a)(iii)(B), a “TPG Director”); and 

  

	 	(iv)	 one (1) nominee appointed by the Strategic Investor (the “Strategic Investor Director”,
together with the nominees appointed pursuant to Section 5.2(a)(iii), each an “Investor Director”). 

  

	 	(b)	 Removal and Replacement of Directors. 

 

	 	(i)	 A Director shall be removed from the Board, with or without cause, upon, and only upon, the request of the
Shareholder who nominated him, unless such Director resigns voluntarily or the term of his service expires, in which case the Shareholder entitled to appoint a replacement Director shall be entitled to nominate a replacement to be appointed to the
Board to fill the vacancy thus created. 

  
 22 

	 	(ii)	 Each Director may only be appointed to and removed from the Board by the relevant Shareholder in accordance
with this Agreement and the Articles. 

  

	 	(c)	 Chairman. Subject to Section 5.2(a)(i), the Chairman shall be a Baidu Director selected by Baidu.
The Chairman shall not have a casting vote. 

  

	5.3	 Board Meetings. 

 

	 	(a)	 Frequency and Location. Meetings of the Board shall take place at least once every quarter. Meetings
shall be held in a location approved by a majority of the Directors. 

  

	 	(b)	 Notice. A meeting of the Board may be called by the Chairman or any Director giving notice in writing to
the Company Secretary specifying the date, time and agenda for such meeting. The Company Secretary shall upon receipt of such notice give a copy of such notice to all Directors, accompanied by copies of all papers relevant for such meeting. Not less
than seven days’ notice shall be given to all Directors; provided, that such notice period may be reduced with the written consent of all of the Directors, or waived by any Director who does not receive timely notice with the written
consent of that Director or by his presence at the meeting. 

  

	 	(c)	 Quorum. All meetings of the Board shall require a quorum of at least four (4) incumbent Directors,
including at least one (1) Baidu Director and a TPG Director. If a quorum is not present within one hour from the time appointed for the meeting, the meeting shall adjourn to the same place and time seven days later, at which meeting at least
three (3) incumbent Directors present (including at least one (1) Baidu Director) shall constitute a quorum. 

  

	 	(d)	 Voting. At any Board meeting, each Director may cast one vote. Any Director may, by prior written notice
to the Company Secretary, authorize another Person to attend and vote by proxy for such Director at any Board meeting. Subject to Section 5.3(g), Section 5.5 and Section 5.8, the adoption of any resolution of the Board shall require
the affirmative vote of a majority of the Directors present at a duly constituted meeting of the Board. The Board shall not at any meeting adopt any resolution approving or disapproving any matter that is not specified on the agenda for such meeting
unless all Directors are present at such meeting and vote in favor of such resolution. 

  

	 	(e)	 Remote Participation. Directors may participate in Board meetings by telephone or video conference, and
such participation shall constitute presence for purposes of the quorum provisions of Section 5.3(c). 

  
 23 

	 	(f)	 Expenses. The Company shall bear reasonable costs of attendance of Directors at Board meetings.

  

	 	(g)	 Action by Written Resolution. Subject to Section 5.8, any action that may be taken by the Directors
at a meeting may instead be taken by a written resolution signed by all of the Directors. 

  

	5.4	 Board Approval. Subject to Section 5.5 and Section 5.8, all matters in relation to the
operation and management of the Group shall be decided by the Board at a quorate Board meeting or by a written resolution signed by all of the Directors. 

  

	5.5	 Board Reserved Matters. 

 

	 	(a)	 Subject to Section 5.5(b), Section 5.8 and any additional requirements imposed by the Act, the
Company shall not and shall procure each other Group Company not to, and no Shareholders shall cause any Group Company to, take, permit to occur, approve, authorize, agree or commit to do any of the following actions, whether in a single transaction
or a series of related transactions, whether directly or indirectly and whether or not by amendment, merger, consolidation, scheme of arrangement, amalgamation or otherwise, without the affirmative consent of a majority of the Directors in office;
provided, that in respect of Section 5.5(a)(i), Section 5.5(a)(ii), Section 5.5(a)(iii), Section 5.5(a)(vi), Section 5.5(a)(vii), Section 5.5(a)(viii), Section 5.5(a)(xi) and Section 5.5(a)(xii), the
affirmative consent of at least one Baidu Director shall also be required; provided, further, that in respect of Section 5.5(a)(xii), the affirmative consent of the Strategic Investor Director shall also be required:

  

	 	(i)	 the approval or amendment of, or any deviation from, any Budget or Business Plan; 

 

	 	(ii)	 the entry into any contract or commitment by any Group Company with any Related Party (other than the Side
Agreement to the Business Cooperation Agreement), or the termination or material amendment of or waiver under any such contract or commitment, including the Restructuring Documents, the Framework Business Cooperation Agreement and the Transition
Services Agreement; 

  

	 	(iii)	 any purchase or other acquisition by any Group Company of another Person or the business and/or assets of
another Person, or the investment by any Group Company in any Person, exceeding the total amount intended for such purchase, acquisition or investment as set out in any Budget or Business Plan approved in accordance with this Section 5.5 and
Section 5.8; 

  
 24 

	 	(iv)	 the declaration or payment of any dividend or other distribution; 

 

	 	(v)	 any loan or advancement to any Related Party of any Group Company by any Group Company; 

 

	 	(vi)	 the incurrence of any indebtedness or assumption of any financial obligation, or any issue, assumption,
guarantee or creation of any indebtedness in the nature of borrowings, by any Group Company in excess of US$1,000,000 in a single transaction or US$5,000,000 in the aggregate; 

 

	 	(vii)	 any sale, transfer or other disposal of, or the incurrence of any Encumbrance on, any assets of any Group
Company valued in excess of US$1,000,000 in a single transaction or US$5,000,000 in the aggregate; 

  

	 	(viii)	 subject to 5.10, the appointment, replacement or termination of, or the approval or amendment of any employment
terms of, Chief Executive Officer, or any officer, employee or individual who reports directly to Chief Executive Officer (other than his personal assistant) and the business unit heads of the Group Company’s Wealth Management Business, third
party payment service business and micro-credit business (collectively, the “Senior Management”); 

  

	 	(ix)	 commence, terminate or settle any litigation or arbitration in which the amount in dispute is or could
reasonably be expected to exceed US$1,000,000; 

  

	 	(x)	 any change in the equity ownership of the VIE Entity or any termination or modification to or waiver of rights
under any of the Control Documents; 

  

	 	(xi)	 the establishment of any committee of the Board and the composition thereof; and 

 

	 	(xii)	 the appointment or replacement of the Senior Management Director; provided, however, any existing
Senior Management Director shall recuse him or herself from any casting any vote on any action by the Board to effect the removal of such Senior Management Director. 

 

	 	(b)	 Notwithstanding any provision to the contrary in this Agreement, in addition to the requirements set out in
Section 5.5(a), for so long as any TPG Director is appointed to the Board, the affirmative consent of at least one TPG Director shall also be required in respect of any of the following actions: 

  
 25 

	 	(i)	 any material amendment of the Initial Business Plan or the Initial Budget, and any adoption (or amendment) of
any other business plan or budget for the Group thereafter to the extent such business plan or budget (or amendment) deviates materially from the Initial Business Plan or the Initial Budget (it being agreed, without limitation, that (x) with
respect to any business plan, any entry into a new line of business or termination of an existing line of business shall be deemed material, and (y) with respect to any budget, any deviation over 5% of any line item therein compared to the
previously effective budget shall be deemed material); 

  

	 	(ii)	 the approval (or amendment) of the compensation and remuneration terms of any member of the Senior Management;
and 

  

	 	(iii)	 any action described in Section 5.5(a)(ii), Section 5.5(a)(iii), Section 5.5(a)(vi),
Section 5.5(a)(vii), Section 5.5(a)(xi) or Section 5.5(a)(xii). 

  

	5.6	 Board Committees. Subject to Section 5.5, the Board may establish one or more committees, such as a
compensation committee and an audit committee. 

  

	5.7	 Governance in Relation to the Group Companies. The Company shall cause (a) the board of
directors of each other Group Company to be the same size as the Board and the directors thereof to be nominated in the same manner as the Directors as set out in Section 5.2(a), and (b) the quorum, voting arrangements and other procedures
with respect to the respective boards of directors of the Group Companies, as well as other corporate governance matters, to be the same as those set forth in this Section 5, in each case to the extent permitted by applicable law.

  

	5.8	 Protective Provisions. Notwithstanding any other provision of this Agreement, the Articles or any of the
constitutional documents of any other Group Company or otherwise but subject to and without prejudice to the provisions in Section 5.2, the Company shall not and shall procure each other Group Company not to, and no Shareholders shall cause any
Group Company to, take, permit to occur, approve, authorize, agree or commit to do any of the following actions, whether in a single transaction or a series of related transactions, whether directly or indirectly and whether or not by amendment,
merger, consolidation, scheme of arrangement, amalgamation or otherwise, without the prior written consent of (i) Baidu and (ii) the Majority Series A Preferred Shareholders: 

 

	 	(a)	 any amendment or change of any rights, preferences, privileges or powers of or affecting, or the restrictions
provided for the benefit of, any Ordinary Shares or Series A Preferred Shares; 

  

	 	(b)	 the creation, allotment or issue of any Equity Securities in any Group Company or the grant of any option or
rights to subscribe for or to convert an instrument into such Equity Securities to any Person, other than any issuance of Ordinary Shares upon the conversion of any Series A Preferred Shares, any issuance of Equity Securities pursuant to
Section 5.8 of the Share Purchase Agreement, and any issuance of securities or grant of options pursuant to the Incentive Plans; 

  
 26 

	 	(c)	 any purchase, repurchase, redemption or retirement of any Equity Securities in any Group Company, other than
any redemption of any Series A Preferred Shares in accordance with the Articles, any repurchase of Equity Securities pursuant to Section 5.8 of the Share Purchase Agreement, and any repurchase of any Ordinary Shares held by a director, employee
or consultant of any Group Company upon the termination of his employment with the Group pursuant to a share restriction agreement approved by the Board; 

  

	 	(d)	 any amendment or modification to or waiver under the Articles or any material amendment or modification to or
waiver under any of the constitutional documents of any other Group Company; 

  

	 	(e)	 the adoption, material amendment or termination of any equity incentive, purchase or participation plan for the
benefit of employees, officers, directors, contractors, advisors or consultants of any Group Company (including the ESOP) (such plans as adopted pursuant to this Agreement and the Articles are collectively referred to as the “Incentive
Plans”); 

  

	 	(f)	 any purchase or other acquisition by any Group Company of another Person or the business and/or assets of
another Person in an amount in excess of US$1,000,000 in a single transaction or US$5,000,000 in the aggregate; 

  

	 	(g)	 any engagement by any Group Company in any business materially different from that described in the then
current Business Plan, or the ceasing of any business undertaking of any Group Company; 

  

	 	(h)	 any liquidation, dissolution or winding up of any Group Company; 

 

	 	(i)	 any change in the equity ownership of the VIE Entity or any termination or modification to or waiver of rights
under any of the Control Documents; 

  

	 	(j)	 any material change in the accounting methods or policies, or any appointment of or change in the independent
auditors, of any Group Company; 

  

	 	(k)	 any divestiture or sale of an interest in any Group Company, partnership or joint venture;

  

	 	(l)	 the listing of any securities in any Group Company on any securities exchange, other than a Qualified IPO;

  
 27 

	 	(m)	 the incurrence of any indebtedness or assumption of any financial obligation, or any issue, assumption,
guarantee or creation of any indebtedness in the nature of borrowings, by any Group Company, in each case in an amount in excess of US$1,000,000 in a single transaction or US$5,000,000 in the aggregate; 

 

	 	(n)	 any sale, transfer or other disposal of, or the incurrence of any Encumbrance on, any assets of any Group
Company, in each case in an amount in excess of US$1,000,000 in a single transaction or US$5,000,000 in the aggregate; 

  

	 	(o)	 a Trade Sale or any merger, amalgamation, consolidation, division, scheme of arrangement or any other type of
corporate restructuring involving any Group Company; and 

  

	 	(p)	 any changes to the composition of and appointments of the Board, including but not limited to increasing or
decreasing the number of Directors. 

  

	5.9	 Shareholder Vote Required by the Act. Notwithstanding any provision to the contrary in this Agreement,
where any of the actions set out in Section 5.8 requires the approval of the Shareholders in accordance with the Act, and the requisite approval has not yet been obtained in accordance with Section 5.8, the Shareholders who vote against
such action at a shareholders meeting of the Company shall have such number of votes as is equal to the aggregate number of votes of the Shareholders who voted in favor of such action plus one. 

 

	5.10	 Removal of Senior Management. Notwithstanding any provision to the contrary in this Agreement, upon
occurrence of any of the following events, at the request of Baidu or the Majority Series A Preferred Shareholders, the Company shall remove and dismiss any member of the Senior Management as requested by Baidu or the Majority Series A Preferred
Shareholders: 

  

	 	(a)	 any willful misconduct or gross negligence of such Person that results in any material adverse effect on any
Group Company; or 

  

	 	(b)	 for each of any two consecutive Fiscal Years, (i) the actual net revenue of the Group for that Fiscal Year
being lower than 80% of the average of the net revenue of the Group for those two consecutive Fiscal Years as provided for in Initial Budget or Budget, as applicable, or (ii) the actual net profit of the Group for that Fiscal Year being lower
than 80% of the average of the net profit of the Group for those two consecutive Fiscal Years as provided for in Initial Budget or Budget, as applicable. 

  
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	5.11	 Observer Rights. For so long as Baidu has the right to appoint any Director pursuant to
Section 5.2(a)(i), Baidu shall have the right to invite one (1) representative of one (1) Shareholder to attend all meetings of the Board in a nonvoting observer capacity and, in this respect, shall give such representative copies of
all notices, minutes, consents, and other materials that the Company provides to the Directors; provided, however, that such representative shall agree to hold in confidence and trust all information so provided; and provided further,
that the Company reserves the right to withhold any information and to exclude such representative from any meeting or portion thereof if access to such information or attendance at such meeting could adversely affect the attorney-client privilege
between the Company and its counsel or result in disclosure of trade secrets or a conflict of interest, or if such Shareholder or its representative is a Company Competitor. 

 

	5.12	 Enforcement of Certain Documents. The Parties hereby agree that, notwithstanding any provision to the
contrary in this Agreement, any Investor Director shall have the full power and authority to cause any Group Company to take necessary actions to exercise any of its rights under and enforce any provisions of any Contract, transaction,
payable/receivable or other arrangement between Baidu or any of its Affiliates, on the one hand, and any Group Company, on the other hand, including without limitation, the Restructuring Documents, the Framework Business Cooperation Agreement and
the Transition Services Agreement (including making claims under such Contracts) if such Investor Director believes in good faith that such actions would be in the best interests of the Company. 

SECTION 6 

REGISTRATION RIGHTS 
  

	6.1	 Generally. The Holders (as defined in Schedule 2) shall be entitled to the registration rights set out
in Schedule 2. 

  

	6.2	 Non-U.S. Jurisdictions. In the event that the Company (or, as
the case may be, the relevant entity resulting from any merger, reorganization or other arrangements made by the Company for the purposes of a public offering) intends to effect a public offering of its securities outside of the United States of
America, the Holders (as defined in Schedule 2) shall, to the extent permitted by applicable law, have the same registration rights (or rights as similar to such registration rights). 

SECTION 7 

COVENANTS 
  

	7.1	 Inspection Rights. For so long as any Shareholder and its Permitted Transferees hold in the aggregate at
least 3% of the Shares on an as-converted, fully diluted basis, at the prior written request of such Shareholder, the Company shall, and shall cause each of the other Group Companies to, grant such Shareholder
and its authorized representatives access, at all reasonable times during normal business hours, to the facilities and books, records, documents and other written information in the possession of the Group Companies as such Shareholder may
reasonably request and the right to discuss the business, operations and conditions of the Group Companies with the directors, officers, employees, accountants, legal counsels, investment bankers and other advisors of the Group Companies;
provided, that any on-site inspection of any Shareholder or any of its representatives shall not affect the normal operation of the Group Companies. 

  
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	7.2	 Information Rights. 

 

	 	(a)	 For so long as any Shareholder and its Permitted Transferees hold in the aggregate at least 3% of the Shares on
an as-converted, fully diluted basis, the Company shall provide to such Shareholder: 

  

	 	(i)	 audited consolidated financial statements of the Group for the previous Fiscal Year, audited by a “Big
Four” accounting firm (or another accounting firm acceptable to Baidu and the Majority Series A Preferred Shareholders), within 90 days after the end of each Fiscal Year; 

 

	 	(ii)	 unaudited consolidated financial statements of the Group for the previous fiscal quarter within 45 days after
the end of each fiscal quarter; 

  

	 	(iii)	 a detailed draft Budget for the following Fiscal Year at least 45 days before the end of each Fiscal Year;

  

	 	(iv)	 a detailed draft Business Plan for the following Fiscal Year at least 45 days before the end of each Fiscal
Year; 

  

	 	(v)	 copies of all documents or other information sent to the other Shareholders; and 

 

	 	(vi)	 copies of other documents and information as such Shareholder may reasonably request. 

 

	 	(b)	 All financial statements delivered by the Company pursuant to Section 7.2(a)(i) and
Section 7.3(a)(ii) shall be prepared in accordance with US GAAP. 

  

	 	(c)	 In addition to the other information rights that TPG, the Strategic Investor and their respective Permitted
Transferees may have under this Agreement, at the Company’s cost and expense and upon written request from TPG, the Strategic Investor, or their respective Permitted Transferees, the Company shall provide TPG, the Strategic Investor and their
respective Permitted Transferees with such information, data and analysis as such Shareholder may reasonably require in order to enable such Shareholder to satisfy its internal and external social impact monitoring, analysis and reporting
requirements, which shall be provided as soon as practicable. Notwithstanding anything to the contrary contained in this Agreement, TPG, the Strategic Investor and their respective Permitted Transferees shall maintain the information rights set
forth in this Section 7.2(c) for so long as such Shareholder holds any Shares. 

  
 30 

	7.3	 Books and Records. The Company shall, and shall cause each of the other Group Companies to, keep proper,
complete and accurate books of account in its functional currency and the currency of the jurisdiction in which such Group Company is organized, in each case in accordance with (a) US GAAP or PRC GAAP and (b) applicable laws. The
Company shall have its accounts and those of each other Group Company audited annually in accordance with such standards by a “Big Four” accounting firm or another accounting firm acceptable to Baidu and the Majority Series A Preferred
Shareholders. 

  

	7.4	 Budgets and Business Plans. Subject to Section 5.5 and except for the Initial Budget and the
Initial Business Plan, the Board shall adopt each Budget and Business Plan within 45 days after the commencement of the relevant Fiscal Year. If in any Fiscal Year a draft Budget or Business Plan is not approved in accordance with Section 5.5,
the previous Fiscal Year’s Budget or Business Plan (as the case may be), adjusted for inflation, shall continue to apply unless and until a new Budget or Business Plan (as the case may be) is approved in accordance with Section 5.5.

  

	7.5	 Compliance with Laws. 

 

	 	(a)	 The Company shall ensure that each of the Group Companies (i) conducts its business in compliance in all
material respects with all applicable laws and (ii) obtains, makes and maintains in effect all Authorizations required and material for the due and proper establishment and operations of such Group Company in accordance with applicable laws.

  

	 	(b)	 Compliance with Anti-bribery and Anti-corruption Laws. The Company shall not, and shall
not permit any Group Company, the Affiliates of any Group Company or any of their respective directors, officers, managers, employees, independent contractors, representatives, agents and other Persons acting on their behalf (collectively,
“Representatives”), to promise, authorize or make any payment to, or otherwise contribute any item of value to, directly or indirectly, to any third party, including any non-U.S. official, in
each case, in violation of all applicable laws relating to anti-bribery, anti-corruption, record keeping and internal control laws (collectively, the “ABAC Laws”). The Company shall, and shall cause each of the Group Companies and
the Affiliates of each Group Company to, cease all of its or their respective activities, as well as remediate any actions taken by any Group Company or its Affiliates, or any of their respective Representatives in violation of ABAC Laws. The
Company shall, and shall cause each of the Group Companies and the Affiliates of each Group Company to, maintain systems of internal controls (including, but not limited to, accounting systems, purchasing systems and billing systems) to ensure
compliance with ABAC Laws. 

  
 31 

	 	(c)	 Compliance with Anti-money Laundering and Sanctions Laws. The Company shall, and shall cause the Group
Companies, the Affiliates of each Group Company and their respective Representatives to comply with all applicable financial recordkeeping and reporting requirements, including those of the Currency and Foreign Transactions Reporting Act of 1970, as
amended, to the extent applicable, the applicable anti-money laundering statutes of all jurisdictions where the Group Companies conduct business, the rule and regulations thereunder and any related or similar rules, regulations or guidelines,
issued, administered or enforced by any Governmental Authority (collectively, the “Anti-Money Laundering Laws”) and sanctions administered by the Office of Foreign Assets Control of the U.S. Department of Treasury
(“OFAC”), or by the U.S. Department of State, or any sanctions imposed by the European Union (including under Council Regulation (EC) No. 194/2008), the United Nations Security Council, Her Majesty’s Treasury or any other
relevant Governmental Authority or has engaged in any activities that would be in violation of the Comprehensive Iran Sanctions, Accountability, and Divestment Act of 2010, as amended, or the Iran Sanctions Act, as amended, or sanctions and measures
imposed by the United Nations or any other relevant Governmental Authority (collectively, the “Sanctions Laws”). The Group Companies shall continue to maintain and enforce policies and procedures designed to ensure compliance with
the Anti-Money Laundering Laws. None of the Group Companies, the Affiliates of each Group Company or any of their respective Representatives will engage, directly or indirectly, in (1) any business or activities with any person that is the
target of any applicable Sanctions Laws, or (2) any activities that would reasonably be expected to result in any of the Group Companies becoming the target of any applicable Sanctions Laws. 

  
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	7.6	 Arrangements on the Subsidiary Level. The Company shall, and shall cause each of its Affiliates to, take
or cause to be taken all actions, to do or cause to be done all things necessary or appropriate to comply with and give effect to each of the agreements made in connection with the transactions contemplated by the Transaction Documents to which the
Company or any of its Affiliates is a party. Without limiting the generality of the foregoing, the Company shall cause its Affiliates to, and Baidu Holdings shall cause its Affiliates to, perform their respective covenants and agreements set forth
herein, which, unless otherwise agreed by Baidu Netcom (as defined below) and An Yi Heng Tong (as defined below), shall also be reflected in the Shareholders Agreement by Beijing BaiduPay Science and Technology Co., Ltd., a Subsidiary of the Company
incorporated in the PRC (“BaiduPay”), and its shareholders (the “BaiduPay Shareholders Agreement”, Chinese name
“北京百付宝科技有限公司股东协议”) to be entered into on or after the date hereof, such that (a) BaiduPay
continues to be directly held 60% by An Yi Heng Tong (Beijing) Technology Co., Ltd. (“An Yi Heng Tong”) and 40% by Beijing Baidu Netcom Science Technology Co., Ltd., one of Baidu Holdings’ Subsidiaries in the PRC
(“Baidu Netcom”) and/or other Affiliates of Baidu Holdings (which 40% voting and economic interest must not be diluted without the prior written consent of Baidu Holdings), (b) any future incurrence of indebtedness or issuance of
Equity Securities of any form shall be prohibited without the prior written consent of Baidu Holdings (which consent may be given or withheld in the sole discretion of Baidu Holdings), and in the event that Baidu Holdings gives the prior written
consent, Baidu Netcom (and/or another Affiliate of Baidu Holdings as Baidu Holdings may designate) shall have a right to purchase such percentage of the indebtedness or Equity Securities held by An Yi Heng Tong at zero or nominal consideration so
that Baidu Netcom (or another Affiliate of Baidu Holdings) maintains the 40% voting and economic interest in BaiduPay, (c) in the event that the Company or any of its Affiliates materially breaches Sections 5.2.1 to 5.2.3 of the Framework
Business Cooperation Agreement regarding provision of third-party payment services to Baidu Holdings and/or any of its Affiliates, and such material breach is not cured in accordance with Section 5.2.5 of the Framework Business Cooperation
Agreement, (A) Baidu Holdings shall have the right to acquire another entity holding a third-party payment business permit from any third party notwithstanding anything to the contrary set forth in the Framework Business Cooperation Agreement
or another Transaction Document, and (B) Baidu Netcom (and/or another Affiliate of Baidu Holdings as Baidu Holdings may designate) shall have an option, which can be exercised by serving a written notice to An Yi Heng Tong to sell the then
entire equity interests in BaiduPay held by Baidu Netcom to An Yi Heng Tong or another Group Company designated by the Company, at net asset value, upon which Baidu shall have no equity interest in BaiduPay (the “Put Option”), and
(d) any license, lease, transfer, encumbrance or disposal of any Intellectual Property or assets of BaiduPay shall require the prior written consent of Baidu Holdings. Upon completion of the acquisition of the third-party payment business
permit holding entity referred to in clause (c)(A) above by Baidu Holdings, An Yi Heng Tong shall have an option, which can be exercised by serving a written notice to Baidu Netcom, to purchase the then entire equity interests in BaiduPay held by
Baidu Netcom at net asset value, upon which Baidu Holdings shall have no equity interest in BaiduPay (the “Call Option”, together with the Put Option, “Options”). Upon the completion of the exercise of either
Option, the Company shall transfer and shall cause all its relevant Affiliates to transfer to Baidu Netcom (and/or another Affiliate of Baidu Holdings as Baidu Holdings may designate) all third-party payment service related Intellectual Properties
at no additional consideration (“Payment IP Transfer”). The Shareholders shall, and shall cause each of its Affiliates including the Company, to, take or cause to be taken all actions, to do or cause to be done all things necessary
or appropriate to enter into the BaiduPay Shareholders Agreement and give full force and effect to the Options and Payment IP Transfer set forth herein. 

  
 33 

	7.7	 Control Documents. Each of the Parties shall, and shall ensure that each of its Affiliates and any
shareholder of the VIE Entity designated by it, performs its obligations under the Control Documents to the fullest extent, carries out the terms and the intent of the Control Documents and ensures that each Control Document is valid and binding, in
full force and effect and enforceable in accordance with its terms. Any termination or modification to or waiver of rights under any of the Control Documents shall require the requisite prior written consent or approval in accordance with
Section 5.8 and the Articles. If any of the Control Documents becomes illegal, void or unenforceable under any applicable laws after the date hereof, the Group Companies shall use their best efforts to devise a feasible alternative legal
structure reasonably satisfactory to Baidu and the Majority Series A Preferred Shareholders that gives effect to the intentions of the parties in each Control Document and the economic arrangement thereunder as closely as possible and maintains the
economic interests of the Shareholders and consolidates the financial results of the Group Companies into the Company’s financial statements. 

  

	7.8	 Baidu’s Undertaking. Each of Baidu and Baidu Holdings hereby, jointly and severally,
agrees that, prior to the Qualified IPO, it shall take necessary actions to ensure that the Group Companies will maintain all Financial Licenses which are required for the business operations of the Group Companies; provided, that if there is
any update or renewal of any Financial License in connection with the business operations currently covered by such Financial License as a result of any applicable laws or regulations, covenant by Baidu and Baidu Holdings in this Section 7.8
shall also cover such Financial License (as updated or renewed) which would be required for the business operations covered by the relevant Financial License as currently conducted by the Group Companies; provided, further, if any action of
any Group Company is the cause of any loss of any Financial License, and Baidu and Baidu Holdings have used commercially reasonable efforts, including but not limited to Baidu exercising its rights under this Agreement to vote against such action,
then Baidu and Baidu Holdings shall not be liable for any such loss. 

  

	7.9	 Protection of Intellectual Property and Information Technology. The Company shall, and shall cause each
of the Group Companies to, take all reasonable steps to protect and maintain its material Intellectual Property and Information Technology, including (a) registering its material trademarks, brand names, domain names and copyrights,
(b) taking precautions to preserve the availability, security and integrity of its Information Technology and the data and information stored thereon and (c) requiring each of its executive directors and Key Employees to enter into an
employment agreement with it which includes provisions in respect of confidentiality, non-competition and work product ownership right assignment in form and substance reasonably satisfactory to Baidu and the
Majority Series A Preferred Shareholders. The Company shall not, and shall ensure that none of the Group Companies, make any material changes to such employment agreements without the prior written consent of Baidu and the Majority Series A
Preferred Shareholders. 

  

	7.10	 Control of Subsidiaries. The Company shall institute and keep in place such arrangements as are
reasonably satisfactory to Baidu and the Majority Series A Preferred Shareholders such that the Company shall at all times (a) Control the operations of each other Group Company and (b) be permitted to properly consolidate the financial
results for each other Group Company (including the VIE Entities) in the consolidated financial statements of the Group prepared under US GAAP. 

  
 34 

	7.11	 Qualified IPO. The Company shall use its reasonable best efforts to consummate a Qualified IPO within
sixty (60) months after the date hereof. 

  

	7.12	 [Reserved]. 

  

	7.13	 Other Management Incentives. The Parties understand and agree that in addition to and outside the scope
of the ESOP, the senior management of the Group shall be entitled to receive bonus shares from each Investor Shareholder which held Series A Shares as of the Closing (the “Initial Investor Shareholders”), to be calculated based on
the net cash proceeds received by such Initial Investor Shareholder from the sale of all of the Series A Shares held by it as of the Closing pursuant to the formula set forth in Exhibit B, such bonus shares to be allocated among any senior
management of the Group as determined by a majority (by value) of the Initial Investor Shareholders, with no less than 40% allocated to the Chief Executive Officer of the Group; provided that such bonus shares shall not result in any dilution
of Baidu’s then ownership interest in the Company; provided further that such bonus share arrangement, allocation and the calculation formula may be amended with the consent of two-thirds
(by value) of the Initial Investor Shareholders. Each member of senior management that receives bonus shares shall be responsible for compliance with all applicable laws, including without limitation, promptly filing and paying , any taxes under
applicable law. 

  

	7.14	 Controlled Foreign Corporation. The Company will provide written notice to an Investor as soon as
practicable if at any time the Company becomes aware that it or any Group Company has become a “controlled foreign corporation” (“CFC”) within the meaning of Section 957 of the United States Internal Revenue Code of
1986, as amended (the “Code”). In addition, upon an Investor’s request, and to the extent permitted under applicable law, the Company will provide to an Investor such information as is in its possession (or that the Company can
reasonably obtain) concerning the identity of its shareholders and their owners in order to assist such Investor in determining whether the Company is a CFC. If the Investor determines that the Company or any Group Company is a CFC and that the
Investor is a “United States shareholder” with respect to the Company or any Group Company within the meaning of Section 951(b) of the Code, the Company shall (and shall procure that each Group Company shall) provide the Investor with
full cooperation and any information reasonably required by the Investor to comply with U.S. tax law, including information necessary to calculate earnings and profits under U.S. federal income tax principles and the Investor’s pro rata share
of the Company’s “Subpart F income” (as defined in Section 952 of the Code). The company shall make this information available for any relevant year by March 15 of the following year. 

  
 35 

	7.15	 Passive Foreign Investment Company. The Company shall (and the Company shall procure that each Group
Company shall) use its best efforts to avoid being a “passive foreign investment company” within the meaning of Section 1297 of the Code (“PFIC”) for any taxable year. Upon an Investor’s request, and to the
extent permitted under applicable law, the Company will provide to an Investor such information as is in its possession (or that the Company can reasonably obtain) to assist such Investor in determining whether the Company or any Group Company is a
PFIC. If the Investor determines that the Company or any Group Company is or may be a PFIC, the Company shall (and the Company shall procure that each Group Company shall) provide such Investor with annual information in the form satisfactory to
such Investor as soon as reasonably practicable following the end of each taxable year of such Investor (but in no event later than forty-five (45) days following the end of each such taxable year) as may be necessary to enable the Investor to
file a “Qualified Electing Fund” election pursuant to Section 1295 of the Code. 

  

	7.16	 Non-Competition;
Non-Solicitation. 

  

	 	(a)	 Each of Baidu and Baidu Holdings hereby, jointly and severally, undertakes to the Company and the Investor
Shareholders that it shall, and shall cause Baidu, Inc. and its applicable Affiliates to, comply with the covenants set forth in Section 15 (Non-Competition) of the Framework Business Cooperation
Agreement as if such covenants are hereby incorporated by reference into this Agreement, mutatis mutandis. 

  

	 	(b)	 Until the sixth (6th) anniversary of the Closing, for so
long as the number of Shares collectively beneficially owned by Baidu and its Affiliates exceeds the number of Shares collectively beneficially owned by any other Shareholder and such Shareholder’s Affiliates (in each case, on an as-converted, fully diluted basis), each of Baidu and Baidu Holdings hereby, jointly and severally, undertakes that it shall not, and shall cause its Affiliates and its and such Affiliates’ officers, employees,
agents and representatives not to, directly or indirectly contact, approach or solicit for the purpose of offering employment to or hiring or retaining, or hire or retain, any Person as set out in Schedule 5. 

 

	 	(c)	 It is the intent of the Parties that the provisions of this Section 7.16 shall be enforced to the fullest
extent permissible under the Laws and public policies applied in each jurisdiction in which enforcement is sought. If any particular provision or portion of this Section 7.16 shall be adjudicated to be invalid or unenforceable, such provision
or portion thereof shall be deemed amended to the minimum extent necessary to render such provision or portion valid and enforceable, such amendment to apply only with respect to the operation of such provision or portion in the particular
jurisdiction in which such adjudication is made. 

  
 36 

	 	(d)	 The Parties acknowledge that damages and remedies at law for any breach of this Section 7.16 would be
inadequate and, any Investor Shareholder shall be entitled to specific performance and other equitable remedies (including an injunction) and such other relief as a court or tribunal may deem appropriate in addition to any other remedies such
Investor Shareholder may have in the event of a breach of this Agreement. 

 SECTION 8 

CONFIDENTIALITY 
  

	8.1	 General Obligation. Subject to Section 8.2 and Section 8.3, each Party shall keep confidential
and shall not disclose to any Person the existence and provisions of any Transaction Document, the negotiations relating to any Transaction Document and any non-public material or information with respect to
the business, technology, financial conditions or other aspects of the other Parties or their respective Affiliates (collectively, “Confidential Information”). 

 

	8.2	 Exclusions. Confidential Information shall not include any information that is (a) previously known
on a non-confidential basis by the receiving Party, (b) in the public domain through no fault of such receiving Party, its Affiliates or its or its Affiliates’ officers, directors or employees,
(c) received from a Person other than any of the other Parties or their respective representatives or agents, so long as such other Person was not, to the best knowledge of the receiving Party, subject to a duty of confidentiality to such other
Party or (d) developed independently by the receiving Party without reference to confidential information of the disclosing Party. 

  

	8.3	 Exemptions. Notwithstanding Section 8.1: 

 

	 	(a)	 any Party may disclose Confidential Information to the extent that such disclosure is required under applicable
laws or any judicial or regulatory process or is requested by any Governmental Authority or other regulatory body, including the rules and requirements of the SEC and any securities exchange; provided, that such Party shall, to the extent
permitted by law and so far as it is practicable, provide the other Parties with prompt notice of such requirement or request and cooperate with the other Parties at such other Parties’ request and cost to enable such other Parties to seek an
appropriate protection order or remedy; 

  

	 	(b)	 any Party may disclose Confidential Information to its Affiliates and its and its Affiliates’ respective
officers, directors, employees, agents, professional advisors and representatives on a need-to-know basis; provided, that such Party shall use commercially
reasonable efforts to ensure that each such Person to which it discloses Confidential Information strictly abides by the confidentiality obligations hereunder and shall be responsible for any breach of confidentiality obligations by such Person;

  
 37 

	 	(c)	 any Party may disclose Confidential Information to any bona fide prospective purchaser or investors of
any Equity Securities of the Company; and 

  

	 	(d)	 any Investor may disclose Confidential Information for fund or inter-fund reporting purposes.

 SECTION 9 

TERM AND TERMINATION 
  

	9.1	 Effective Date; Termination. This Agreement shall become effective upon the execution hereof by all of
the Parties and shall continue in effect until the earliest to occur of (a) the mutual agreement in writing by all the Parties to terminate this Agreement; (b) the completion of a Qualified IPO; provided, that Section 6 shall
survive a Qualified IPO; and (c) only with respect to a Shareholder, upon such Shareholder ceasing to own any Shares. 

  

	9.2	 Effects of Termination. If this Agreement is terminated pursuant to Section 9.1(b), this Agreement
shall become null and void and of no further force and effect, except that the Parties shall continue to be bound by the provisions of this Section 9, Section 1, Section 3.3, Section 6, Section 8, Section 10,
Section 11 (other than Section 11.1), Section 12 and, in the case of Baidu Holdings, Baidu and its Permitted Transferees, Section 7.16. If this Agreement is terminated pursuant to Section 9.1(c), this Agreement shall become
of no further force and effect upon the relevant Shareholder, except that such Shareholder shall continue to be bound by the provisions of this Section 9, Section 1, Section 8, Section 10, Section 11, Section 12 and, in
the case of Baidu Holdings, Baidu and its Permitted Transferees, Section 7.16. Nothing in this Section 9.2 shall be deemed to release any Party from any liability for any breach of this Agreement prior to the effective date of such
termination. 

 SECTION 10 

NOTICES 
  

	10.1	 Notices. All notices, requests, demands and other communications under this Agreement shall be in
writing and shall be deemed to have been duly given if (a) in writing and served by personal delivery upon the Party for whom it is intended, (b) if delivered by facsimile or electronic mail with receipt confirmed or (c) if delivered
by certified mail, registered mail or courier service, return receipt received, to the Party at the address set forth below: 

If to the Company, at: 
  

					
		 	Address:	  	 Baidu Campus, No. 10, Shangdi
 10th Street,
Haidian District,
 Beijing 100085, People’s
 Republic of
China

		 	Attn:	  	Wen WU
		 	Email:	  	wuwen01@baidu.com

  
 38 

 If to Baidu or Baidu Holdings, at: 

 

					
		 	Address:	  	 Baidu Campus, No. 10, Shangdi
 10th Street,
Haidian District,
 Beijing 100085, People’s
 Republic of
China

		 	Attn:	  	Shanshan Bi
		 	Email:	  	bishanshan@baidu.com

 With a copy (which shall not constitute notice) to: 

 

					
		 	Address:	  	 Skadden, Arps, Slate, Meagher
 & Flom
LLP
 42/F Edinburgh Tower, The
 Landmark, 15 Queen’s
Road
 Central, Hong Kong

		 	Attn:	  	Z. Julie Gao
		 	Facsimile:	  	+852 3910 4863
		 	Email:	  	julie.gao@skadden.com

 If to TPG, at:  
  

					
		 	Address:	  	Suite 3300
		 		  	Fort Worth, TX 76102
		 		  	United States
		 	Attn:	  	 Legal and Compliance
 Department

		 	Facsimile:	  	+1 (817) 871-4001

 With a copy (which shall not constitute notice) to: 

 

					
		 	Address:	  	Davis Polk & Wardwell
		 		  	 18th Floor, The Hong Kong
 Club
Building

		 		  	3A Chater Road
		 		  	Central, Hong Kong
		 	Attn:	  	Miranda So
		 	Facsimile:	  	+852 2533 1773
		 	Email:	  	miranda.so@davispolk.com

  

	10.2	 Any Party may change its address for purposes of Section 10.1 by giving the other Parties written notice
of the new address in the manner set forth above. 

 SECTION 11 

MISCELLANEOUS 
  

	11.1	 Legend. Each share certificate in respect of any Shares now held or hereafter acquired by any
Shareholder shall, for as long as this Agreement is effective, bear a legend as follows: 

  
 39 

 THIS SECURITY HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933 (AS AMENDED, THE
“ACT”) OR UNDER THE SECURITIES LAWS OF ANY STATE. THIS SECURITY MAY NOT BE TRANSFERRED, SOLD, OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT UNDER THE ACT OR (B) AN
OPINION OF COUNSEL IN A FORM SATISFACTORY TO THE COMPANY THAT SUCH REGISTRATION IS NOT REQUIRED UNDER THE ACT. 
 THE SECURITIES REPRESENTED
BY THIS CERTIFICATE ARE SUBJECT TO CERTAIN RESTRICTIONS ON TRANSFER AS SET FORTH IN THE APPLICABLE SHAREHOLDERS AGREEMENT, A COPY OF WHICH IS ON FILE AT THE PRINCIPAL OFFICE OF THE COMPANY AND WILL BE FURNISHED UPON REQUEST TO THE HOLDER OF RECORD
OF THE SHARES REPRESENTED BY THIS CERTIFICATE. 
  

	11.2	 Supremacy. If there is any discrepancy between any provision of this Agreement and any provision of the
Articles or the constitutional documents of any other Group Company, the provisions of this Agreement shall prevail, and the Parties shall cause the Articles or the constitutional documents of the relevant Group Company (as the case may be) to be
promptly amended, to the extent permitted by applicable law, in order to conform to this Agreement. 

  

	11.3	 Assignment. 

  

	 	(a)	 This Agreement shall inure to the benefit of, and be binding upon, the successors and Persons to whom a
Shareholder transfers Equity Securities in the Company in a Transfer permitted under this Agreement; provided, that in each case such Person signs a Deed of Adherence substantially in the form attached hereto as Exhibit A.

  

	 	(b)	 The Parties agree that, TPG shall be entitled to transfer or assign (i) its right to appoint one Director
under Section 5.2(a)(iii) to any transferee in any Transfer permitted under this Agreement as long as such transferee and/or its Affiliates acquires from TPG or its Permitted Transferees in the aggregate at least 45% of the number of Shares
held by TPG immediately after the Closing (as adjusted for share splits, share subdivision, share combination and the like), and (ii) its right to appoint two Directors under Section 5.2(a)(iii) to any transferee in any Transfer permitted
under this Agreement as long as such transferee and/or its Affiliates acquires from TPG or its Permitted Transferees in the aggregate at least 90% of the number of Shares held by TPG immediately after the Closing (as adjusted for share splits, share
subdivision, share combination and the like). Prior to any transfer or assignment by TPG of the right to appoint any Director pursuant to the immediately preceding sentence, TPG shall notify Baidu of such proposed transfer or assignment in writing
specifying the identity of the proposed transferee, and Baidu shall deliver to TPG its consent thereto (which consent shall not be unreasonably withheld or conditioned) within five Business Days after receipt of such notice. For the avoidance of
doubt, if Baidu does not deliver any written consent within such five-Business-Day period, it shall be deemed to have provided its written consent with respect to such transfer or assignment by TPG of the
right to appoint a Director to such transferee. The Parties further agree that in the event TPG transfers or assigns its right to appoint one or both Directors under Section 2.5(a)(iii), (A) TPG shall be entitled to designate which Director
pursuant to Section 2.5(a)(iii) shall be deemed the “TPG Director” for purposes of Sections 5.3(c), 5.5(b) and 7.13 (and thereafter, references therein to the “TPG Director” shall refer to such Director so designated) and
(B) the references to “TPG” in Section 5.2(a)(iii) shall be deemed to refer to the applicable transferee in such Transfer, and/or TPG if sub-clause (A) above applies, as applicable.

  
 40 

	 	(c)	 The Parties agree that Baidu shall not be entitled to transfer or assign its right to appoint any Directors
under Section 5.2(a)(i) to any transferee, other than its Permitted Transferee in a Transfer permitted under this Agreement. 

  

	11.4	 No Agency. No Shareholder, acting solely in its capacity as a Shareholder, shall act as an agent of the
Company or have any authority to act for or to bind the Company, except as authorized by the Board. For the purposes of this Section 11.4, unless acting expressly and solely in its capacity as a Shareholder, any Shareholder who is a director,
officer or employee of any Group Company acting in the ordinary course of business of any Group Company shall be conclusively deemed to act for and on behalf of, and shall not be regarded as acting as an agent of, such Group Company. Any Shareholder
that takes any action or binds the Company in violation of this Section 11.4 shall be solely responsible for, and shall indemnify the Company and each other Shareholder against, any losses, claims, damages, liabilities, judgments, fines,
obligations, expenses and liabilities of any kind or nature whatsoever (including any investigative, legal and other expenses reasonably incurred in connection with, and any amounts paid in settlement of, any pending or threatened legal action or
proceeding) that the Company or such other Shareholders (as the case may be) may at any time become subject to or liable for by reason of such violation. 

  

	11.5	 No Partnership. The Shareholders expressly do not intend hereby to form a partnership, either general or
limited, under any jurisdiction’s partnership law. The Shareholders do not intend to be partners to one another, or partners as to any third party, or create any fiduciary relationship among themselves, by virtue of their status as
Shareholders. To the extent that any Shareholder, by word or action, represents to another Person that any Shareholder is a partner or that the Company is a partnership, the Shareholder making such representation shall be liable to each of the other
Shareholders that incur any losses, claims, damages, liabilities, judgments, fines, obligations, expenses and liabilities of any kind or nature whatsoever (including any investigative, legal or other expenses reasonably incurred in connection with,
and any amount paid in settlement of, any pending or threatened legal action or proceeding) arising out of or relating to such representation. 

  
 41 

	11.6	 Amendment. This Agreement may only be amended, modified or supplemented with a written instrument
executed by Baidu and the Majority Series A Preferred Shareholders; provided, any amendment, waiver or modification of any provision of this Agreement that would adversely affect (i) any right, power or privilege which has been granted
specifically to any Shareholder or (ii) any Shareholders in a manner that is disparate from the manner in which it affects other Shareholders in the same class, in the case of clause (i) or (ii) above, may be effected only with the consent
of the Shareholders so affected. 

  

	11.7	 Waiver. No waiver of any provision of this Agreement shall be effective unless set forth in a written
instrument signed by the Party waiving such provision. No failure or delay by a Party in exercising any right, power or remedy under this Agreement shall operate as a waiver thereof, nor shall any single or partial exercise of the same preclude any
further exercise thereof or the exercise of any other right, power or remedy. 

  

	11.8	 Entire Agreement. This Agreement (together with the schedules and exhibits hereto) and the other
Transaction Documents constitute the entire understanding and agreement among the Parties with respect to the matters covered hereby and thereby, and all prior agreements and understandings, oral or in writing, if any, among the Parties with respect
to the matters covered hereby and thereby are superseded by this Agreement and the other Transaction Documents. 

  

	11.9	 Severability. If any provision of this Agreement is inoperative or unenforceable for any reason, such
circumstances shall not have the effect of rendering the provision in question inoperative or unenforceable in any other case or circumstance, or of rendering any other provision or provisions herein contained invalid, inoperative or unenforceable
to any extent whatsoever. If any provision of this Agreement shall be adjudged to be excessively broad as to duration, geographical scope, activity or subject, such provision shall be deemed modified to the minimum degree necessary to make such
provision valid and enforceable under applicable law, and that such modified provision shall thereafter be enforced to the fullest extent possible. 

  

	11.10	 Third Party Rights. Except as provided in Schedule 2, a Person that is not a party to this
Agreement has no right under the Contracts (Rights of Third Parties) Ordinance (Chapter 623 of the Laws of Hong Kong) to enforce any term of, or enjoy any benefit under, this Agreement. 

 

	11.11	 Consent to Specific Performance. The Parties agree that irreparable damage would occur if any
provision of this Agreement were not performed in accordance with the terms hereof, and that the Parties shall be entitled to specific performance of the terms hereof, in addition to any other remedy at law or equity. 

  
 42 

	11.12	 Counterparts. This Agreement may be executed in one or more counterparts, including counterparts
transmitted by facsimile or e-mail, each of which shall be deemed to be an original, and all of which together shall constitute one and the same instrument. Delivery of executed signature pages by facsimile or
electronic transmission (via scanned PDF) by all Parties will constitute effective and binding execution and delivery of this Agreement. 

  

	11.13	 Aggregation of Shares. All Shares held or acquired by the Permitted Transferees of a Shareholder shall
be aggregated together for the purpose of determining the availability of any rights for such Shareholder under this Agreement. 

  

	11.14	 Joint and Several Liability. Without limiting any of the obligations of Baidu Holdings, Baidu and its
Permitted Transferees under this Agreement, Baidu Holdings agrees and acknowledges that it shall be jointly and severally responsible for the obligations of Baidu and its Permitted Transferees under this Agreement. Notwithstanding any provision to
the contrary in this Agreement, Baidu shall remain responsible for the obligations of Baidu and its Permitted Transferees under this Agreement as long as any of Baidu and its Permitted Transferees is still bound by any provision of this Agreement.

 SECTION 12 

GOVERNING LAW AND DISPUTE RESOLUTION 
  

	12.1	 Governing Law. This Agreement shall be governed by and interpreted in accordance with the laws of Hong
Kong. 

  

	12.2	 Arbitration. Any dispute arising out of or relating to this Agreement (“Dispute”),
including any question regarding its existence, validity or termination, shall be referred to and finally resolved by arbitration at the Hong Kong International Arbitration Centre (the “HKIAC”) in accordance with the Hong Kong
International Arbitration Centre Administered Arbitration Rules in force when the relevant arbitration notice is received by the HKIAC. There shall be three arbitrators. The claimants to the Dispute shall collectively shall have the right to appoint
one arbitrator, the respondents to the Dispute shall have the right to appoint one arbitrator, and the third arbitrator shall be appointed by the HKIAC. The language to be used in the arbitration proceedings shall be English. Each of the Parties
irrevocably waives any immunity to jurisdiction to which it may be entitled or become entitled (including immunity to pre-award attachment, post-award attachment or otherwise) in any arbitration proceedings
and/or enforcement proceedings against it arising out of or based on this Agreement. The award of the arbitration tribunal shall be final and binding upon the Parties, and the prevailing Party may apply to a court of competent jurisdiction for
enforcement of such award. Any Party shall be entitled to seek preliminary injunctive relief from any court of competent jurisdiction pending the constitution of the arbitral tribunal. 

[Remainder of this page intentionally left blank] 

  
 43 

 IN WITNESS WHEREOF, the undersigned has executed and delivered this Agreement as a deed on the date
first above written. 
  

			
	 EXECUTED and DELIVERED
 as a deed
by and in the name of
 DUXIAOMAN (CAYMAN) LIMITED
 by
its duly authorised attorney
 in the presence of :
	  	 

  

					
	 /s/ Hu Yeru
	  		  	 /s/ ZHU GUANG

	Signature of Witness	  		  	Signature of authorised attorney
			
	Name of Witness: Hu Yeru	  		  	Name: Zhu Guang
	Address:	  		  	Title: Director

  

  
 [SIGNATURE PAGE TO
SHAREHOLDERS AGREEMENT] 

 IN WITNESS WHEREOF, the undersigned has executed and delivered this Agreement as a deed on the date
first above written. 
  

			
	 EXECUTED and DELIVERED
 as a deed
by and in the name of
 BAIDU HOLDINGS LIMITED
 by its
duly authorised attorney
 in the presence of :
	  	

					
	/s/ Yuling
Ma                                         
       	  	 /s/ Robin Yanhong Li

	Signature of Witness	  		  	Signature of authorised attorney
			
	Name of Witness:	  	    Yuling Ma	  	Name: Robin Yanhong Li
	Address:	  	 Baidu Campus, No 10
 Shangdi 10th Street

Haidian
 Beijing, 100085 China
	  	Title: Director

  
 [SIGNATURE PAGE TO
SHAREHOLDERS AGREEMENT] 

 IN WITNESS WHEREOF, the undersigned has executed and delivered this Agreement as a deed on the date
first above written. 
  

			
	 EXECUTED and DELIVERED
 as a deed
by and in the name of
 BAIDU (HONG KONG) LIMITED
 by its
duly authorised attorney
 in the presence of :
	  	 

  

							
	 /s/ Yuling Ma
	  		  	 /s/ Herman Yu

	 Signature of Witness
	  		  		  	 Signature of authorised attorney

				
	 Name of Witness:
	  	Yuling Ma	  		  	Name: Herman Yu
	 Address:
	  	 Baidu Campus, No 10
 Shangdi 10th Street

Haidian
 Beijing, 100085 China
	  		  	Title: Director

  
 [SIGNATURE PAGE TO
SHAREHOLDERS AGREEMENT] 

 IN WITNESS WHEREOF, the undersigned has executed and delivered this Agreement as a deed on the date
first above written. 
  

			
	 EXECUTED and DELIVERED
 as a deed
by and in the name of
 TPG ASIA VII SF PTE. LTD.
 by its
duly authorised attorney
 in the presence of :
	  	

  

					
	 /s/ Yvonne Tong
	  		  	 /s/ Lee Wei Sheng

	Signature of Witness	  		  	Signature of authorised attorney
			
	Name of Witness: Yvonne Tong	  		  	Name: Lee Wei Sheng
	 Address: 80 Raffles Place #15-01
 UOB Plaza 1,
Singapore 048624
	  		  	Title: Director

  
 [SIGNATURE PAGE TO
SHAREHOLDERS AGREEMENT] 

 IN WITNESS WHEREOF, the undersigned has executed and delivered this Agreement as a deed on the date
first above written. 
  

			
	 EXECUTED and DELIVERED
 as a deed
by and in the name of
 TPG GROWTH IV SF PTE. LTD.
 by
its duly authorised attorney
 in the presence of :
	  	 

					
	 /s/ Jess Tan
	  		  	 /s/ Francis Woo

	Signature of Witness	  		  	Signature of authorised attorney
			
	Name of Witness: Jess Tan	  		  	Name: Francis Woo
	 Address: 80 Raffles Place #15-01

UOB Plaza 1
 Singapore
048624
	  		  	Title: Director

  
 [SIGNATURE PAGE TO
SHAREHOLDERS AGREEMENT] 

 IN WITNESS WHEREOF, the undersigned has executed and delivered this Agreement as a deed on the date
first above written. 
  

			
	 EXECUTED and DELIVERED
 as a deed
by and in the name of
 THE RISE FUND SF PTE. LTD.
 by
its duly authorised attorney
 in the presence of :
	  	 

					
	 /s/ Yvonne Tong
	  		  	 /s/ Lee Wei Sheng

	Signature of Witness	  		  	Signature of authorised attorney
			
	Name of Witness: Yvonne Tong	  		  	Name: Lee Wei Sheng
	 Address: 80 Raffles Place #15-01

UOB Plaza 1
 Singapore
048624
	  		  	Title: Director

  
 [SIGNATURE PAGE TO
SHAREHOLDERS AGREEMENT] 

 IN WITNESS WHEREOF, the undersigned has executed and delivered this Agreement as a deed on the date
first above written. 
  

			
	 EXECUTED and DELIVERED
 as a deed
by and in the name of
 BEACON GROUP LIMITED
 by its duly
authorised attorney
 in the presence of :
	  	 

					
	 /s/ Monique Sands
	  		  	 /s/ Karen McMonagle

	Signature of Witness	  		  	Signature of authorised attorney
			
	Name of Witness: Monique Sands	  		  	Name: Karen McMonagle
	 Address: 1001 Pennsylvania Ave NW
 Suite 220
South
 Washington, DC 20004
	  		  	Title: Director

  
 [SIGNATURE PAGE TO
SHAREHOLDERS AGREEMENT] 

 IN WITNESS WHEREOF, the undersigned has executed and delivered this Agreement as a deed on the date
first above written. 
  

			
	 EXECUTED and DELIVERED
 as a deed
by and in the name of
 TAIKANG KAITAI SPECIAL OPPORTUNITY FUND II SEGREGATED PORTFOLIO

by its duly authorised attorney
 in the presence of :
	  	 

					
	  
 /s/ Yeung Ying Kit
	  		  	 /s/ Le Zhang

	Signature of Witness	  		  	Signature of authorised attorney
			
	Name of Witness: Yeung Ying Kit	  		  	Name: Le Zhang
	 Address: Unit 4911, 49/F, The Center,
 No. 99
Queen’s Road, Central. HK
	  		  	Title: Director

  
 [SIGNATURE PAGE TO
SHAREHOLDERS AGREEMENT] 

 IN WITNESS WHEREOF, the undersigned has executed and delivered this Agreement as a deed on the date
first above written. 
  

			
	 EXECUTED and DELIVERED
 as a deed
by and in the name of
 CB FINANCE INVESTMENT LIMITED
 by
its duly authorised attorney
 in the presence of :
	  	 

					
	 /s/ Fu Wai CHUK
	  		  	 /s/ Ching Nar Cindy CHAN

	Signature of Witness	  		  	Signature of authorised attorney
			
	Name of Witness: Fu Wai CHUK	  		  	Name: Ching Nar Cindy CHAN
	 Address: Suites 3201-06, One Pacific
 Place, 88
Queensway, Hong Kong
	  		  	Title: Director

  
 [SIGNATURE PAGE TO
SHAREHOLDERS AGREEMENT] 

 IN WITNESS WHEREOF, the undersigned has executed and delivered this Agreement as a deed on the date
first above written. 
  

					
	 EXECUTED and DELIVERED
 as a deed
by and in the name of
 ABCI INNOVATIVE INVESTMENT
 by
its duly authorised attorney
 in the presence of :
	 		  	 

 /s/ Lu Li

	  
 /s/ Kevin Lee
	 	
	Signature of Witness	 		  	Signature of authorised attorney
			
	Name of Witness: Kevin Lee	 		  	Name: Lu Li
	 Address: 10/F, Agricultural Bank of China Tower,

50 connaught Road Central,
 Hong Kong
	  	 Title: Authorized
 Signatory

  

  
 [SIGNATURE PAGE TO
SHAREHOLDERS AGREEMENT] 

 IN WITNESS WHEREOF, the undersigned has executed and delivered this Agreement as a deed on the date
first above written. 
  

			
	 EXECUTED and DELIVERED
 as a deed
by and in the name of
 WELLRICH INVESTMENT FUND LIMITED

PARTNERSHIP
 by its duly authorised attorney

in the presence of :
	  	 

					
	  
 /s/ Xing Xiaoting
	  		  	 /s/ Zheng Jun

	Signature of Witness	  		  	Signature of authorised attorney
			
	Name of Witness: Xing Xiaoting	  		  	Name: Zheng Jun
	Address: 301-1 No. 35 Jinshifang Street, Xicheng District, Beijing, P.R.China	  	Title: Director

  

  
 [SIGNATURE PAGE TO
SHAREHOLDERS AGREEMENT] 

 SCHEDULE 1 

SHAREHOLDING STRUCTURE OF THE COMPANY 

Company’s authorized capital: US$50,000 divided into 378,354,697 Ordinary Shares of par value US$0.0001 each and 121,645,303 Series A Preferred
Shares of par value US$0.0001 each. 
 Share ownership as of the date hereof: 

 

					
	 Name of Shareholder
	  	 Number and type of Shares

held
	  	 Shareholding percentage

on an as-converted, fully

diluted basis

	 Baidu (Hong Kong) Limited
	  	 96,775,901 Ordinary Shares
	  	40.8193%
			
	 TPG Asia VII SF Pte. Ltd.
	  	 48,847,206 Series A Preferred Shares
	  	20.6034%
			
	 TPG Growth IV SF Pte. Ltd.    
	  	 9,454,298 Series A Preferred Shares
	  	3.9877%
			
	 The Rise Fund SF Pte. Ltd.
	  	 4,727,149 Series A Preferred Shares
	  	1.9939%
			
	 Beacon Group Limited
	  	 31,514,326 Series A Preferred Shares
	  	13.2925%
			
	 Taikang Kaitai Special Opportunity Fund II Segregated Portfolio
	  	 5,546,521 Series A Preferred Shares
	  	2.3395%
			
	 CB Finance Investment Limited
	  	 6,302,867 Series A Preferred Shares
	  	2.6585%
			
	 ABCI Innovative Investment
	  	 1,260,573 Series A Preferred Shares
	  	0.5317%
			
	 Wellrich Investment Fund Limited Partnership
	  	 5,042,292 Series A Preferred Shares
	  	2.1268%
			
	 Shares reserved for the ESOP
	  	 27,612,632 Ordinary Shares
	  	11.6468%

 SCHEDULE 2 

REGISTRATION RIGHTS 
  

	1.	 General. The Holders (as defined below) shall be entitled to the following rights with respect to any
potential public offering of the Shares in the United States of America and shall be entitled to reasonably analogous or equivalent rights with respect to any other offering of securities in any other jurisdiction pursuant to which the Company
undertakes to publicly offer or list such securities for trading on a Recognized Exchange. The rights provided hereunder shall terminate with respect to any Holder at the earlier of (a) five years after the completion of a Qualified IPO and
(b) after the completion of a Qualified IPO, if and when all Registrable Securities held by such Holder may then be sold without registration in any 90-day period pursuant to Rule 144 promulgated under
the Securities Act. 

  

	2.	 Definitions. In this Schedule 2, the following capitalized terms shall have the following meanings:

 “Exchange Act” means the Securities Exchange Act of 1934, as amended, or any successor statute, and the
rules and regulations promulgated thereunder. 
 “Form F-3” means the Form F-3 under the Securities Act as is in effect on the date hereof or any successor registration form under the Securities Act subsequently adopted by the SEC that permits inclusion or incorporation of substantial
information by reference to other documents filed by the Company with the SEC. 
 “Holder” means any Person owning of record
Registrable Securities that have not been sold to the public or pursuant to Rule 144 promulgated under the Securities Act or any permitted assignee of record of such Registrable Securities to whom rights under this Agreement have been duly assigned
in accordance with this Agreement. 
 “register,” “registered” and “registration” refer to
a registration effected by preparing and filing a registration statement in compliance with the Securities Act, and the declaration or ordering of effectiveness of such registration statement. 

“Registrable Securities” means (a) any Ordinary Shares issued or to be issued pursuant to the conversion of any Series A
Preferred Shares; (b) any Ordinary Shares issued or issuable upon the conversion or exercise of any warrant, right or other security which is issued as a dividend or other distribution with respect to, or in exchange for or in replacement of,
any Series A Preferred Shares described in (a); (c) any Ordinary Shares issued to or held by Baidu or its Affiliates (other than the management members of any Group Company and any transferee of the Ordinary Shares held by any management member of
any Group Company) and (d) any Ordinary Shares owned or acquired by the Investors. Notwithstanding the foregoing, “Registrable Securities” shall exclude any Registrable Securities sold by a Person in a transaction in which
rights under this Agreement are not assigned in accordance with this Agreement or any Registrable Securities sold in a public offering, whether sold pursuant to Rule 144 promulgated under the Securities Act, in a registered offering, or otherwise.

 “Registrable Securities then outstanding” shall mean the number of Ordinary
Shares that are Registrable Securities and are then issued and outstanding or are issuable upon conversion of Series A Preferred Shares then issued and outstanding, or issuable upon conversion or exercise of any warrant, right or other security then
outstanding. 
  

	3.	 Demand Registration. 

 

	 	(a)	 Request by Holders. If the Company shall, at any time after the earlier of (i) the fifth
anniversary of the date hereof and (ii) the expiration of six months after an IPO or a direct listing of Ordinary Shares or of shares of a listing vehicle Affiliated with Company for purposes of consummating a Qualified IPO for the Group (or
securities representing such Ordinary Shares or shares of the listing vehicle) at any securities exchange, receive a written request from the Holders of at least 10% of the Registrable Securities that the Company file a registration statement under
the Securities Act covering the registration of Registrable Securities pursuant to this Section 3 of Schedule 2, then the Company shall, within ten Business Days of the receipt of such written request, give written notice of such request
(“Request Notice”) to all Holders, and use all reasonable efforts to effect, as soon as practicable, the registration under the Securities Act of all Registrable Securities that Holders (including other Shareholders who so) request
to be registered and included in such registration by written notice given by such Holders to the Company within 20 Business Days after receipt of the Request Notice, subject only to the limitations of this Section 3 of Schedule 2;
provided, that the Registrable Securities requested by all Holders to be registered pursuant to such request must have a market value in excess of US$5,000,000; provided, further, that the Company shall not be obligated to
effect any such registration if the Company has, within the six-month period preceding the date of such request, already effected a registration under the Securities Act pursuant to this Section 3 of
Schedule 2 or Section 5 of Schedule 2, or in which the Holders had an opportunity to participate pursuant to the provisions of Section 4 of Schedule 2, other than a registration from which the Registrable Securities of Holders have been
excluded (with respect to all or any portion of the Registrable Securities the Holders requested be included in such registration) pursuant to the provisions of Section 4(a) of Schedule 2. 

	 	(b)	 Underwriting. If the Holders initiating the registration request under this Section 3 of Schedule 2
(“Initiating Holders”) intend to distribute the Registrable Securities covered by their request by means of an underwriting, then they shall so advise the Company as a part of their request made pursuant to this Section 3 of
Schedule 2, and the Company shall include such information in the Request Notice. In such event, the right of any Holder to include its Registrable Securities in such registration shall be conditional upon such Holder’s participation in such
underwriting and the inclusion of such Holder’s Registrable Securities in the underwriting (unless otherwise mutually agreed by a majority in interest of the Initiating Holders and such Holder) to the extent provided herein. All Holders
proposing to distribute their securities through such underwriting shall enter into an underwriting agreement in customary form with the managing underwriter or underwriters selected for such underwriting by the Holders of a majority of the
Registrable Securities being registered and reasonably acceptable to the Company (including a market stand-off agreement of up to 180 days if required by such underwriter or underwriters). Notwithstanding any
other provision of this Section 3 of Schedule 2, if the underwriter(s) advise(s) the Company in writing that marketing factors require a limitation of the number of securities to be underwritten, then the Company shall so advise all Holders of
Registrable Securities which would otherwise be registered and underwritten pursuant hereto, and the number of Registrable Securities that may be included in the underwriting shall be reduced as required by the underwriter(s) and allocated among the
Holders of Registrable Securities on a pro rata basis according to the number of Registrable Securities then outstanding held by each Holder requesting registration (including the Initiating Holders); provided, that (i) the number of
Registrable Securities included in any such registration shall not be reduced below 30% of the aggregate number of Registrable Securities for which inclusion has been requested and (ii) the number of Registrable Securities that are shares to be
included in such underwriting and registration shall not be reduced unless all other securities are first entirely excluded from the underwriting and registration; provided, further, that if, as a result of such underwriter cutback, the
Initiating Holders cannot include in the underwritten offering at least 50% of the Registrable Securities that they have requested to be included therein, then such registration shall not be deemed to constitute one of the three demand registrations
to which the Holders are entitled pursuant to Section 3(c) of Schedule 2. Any Registrable Securities excluded and withdrawn from such underwriting shall be withdrawn from the registration. If the underwriter does not limit the number of
Registrable Securities to be underwritten, the Company may include its securities for its own account in such registration if the underwriter so agrees and if the number of Registrable Securities that would otherwise have been included in such
registration and underwriting will not thereby be limited. 

  

	 	(c)	 Maximum Number of Demand Registrations. The Company shall not be obligated to effect more than three
registrations pursuant to this Section 3 of Schedule 2. 

  

	 	(d)	 Deferral. Notwithstanding the foregoing, the Company shall not be required to effect a registration
pursuant to this Section 3 of Schedule 2: 

  

	 	(i)	 during the period starting with the date 60 days prior to the Company’s good faith estimate of the date of
the filing of, and ending on a date 180 days following the effective date of, a Company-initiated registration subject to Section 4 of Schedule 2 below, so long as that the Company is actively employing in good faith all reasonable efforts to
cause such registration statement to become effective; 

	 	(ii)	 if the Initiating Holders propose to dispose of Registrable Securities that may be registered on Form F-3 pursuant to Section 5 of Schedule 2; 

  

	 	(iii)	 if the Company shall furnish to Holders requesting the filing of a registration statement pursuant to this
Section 3 of Schedule 2 a certificate signed by the Chairman of the Board or chief executive officer of the Company stating that in the good faith judgment of the Board, it would be materially detrimental to the Company and the Shareholders for
such registration statement to be filed, in which event the Company shall have the right to defer such filing for a period of not more than 90 days after receipt of the request of the Initiating Holders; provided, that the Company may not
utilize this right of deferral more than once in any 12-month period; or 

  

	 	(iv)	 in any particular jurisdiction in which the Company would be required to qualify to do business or execute a
general consent to service of process in effecting such registration, qualification or compliance, unless the Company is already qualified to do business or subject to service in such jurisdiction and except as may be required by the Securities Act.

  

	 	(e)	 Expenses. All expenses incurred in connection with any registration pursuant to this Section 3 of
Schedule 2, including all United States federal, “blue sky” and all foreign registration, filing and qualification fees, printer’s and accounting fees and fees and disbursements of counsel for the Company including reasonable expenses
of one legal counsel for the Holders (but excluding underwriters’ discounts and commissions), shall be borne by the Company. Each Holder participating in a registration pursuant to this Section 3 of Schedule 2 shall bear such Holder’s
proportionate share (based on the total number of shares sold in such registration other than for the account of the Company) of all discounts, commissions or other similar amounts payable to underwriter(s) or brokers, in connection with such
offering by the Holders. 

  

	4.	 Piggyback Registrations. The Company shall notify all Holders of Registrable Securities in writing at
least 20 days prior to filing any registration statement under the Securities Act for purposes of effecting a public offering of securities of the Company (including registration statements relating to secondary offerings of securities of the
Company, but excluding registration statements relating to any registration under Section 3 of Schedule 2 or Section 5 of Schedule 2 or to any employee benefit plan or a corporate reorganization) and will afford each such Holder an
opportunity to include in such registration statement all or any part of the Registrable Securities then held by such Holder. Each Holder desiring to include in any such registration statement all or any part of the Registrable Securities held by
such Holder shall within 18 days after receipt of the above-described notice from the Company, so notify the Company in writing, and in such notice shall inform the Company of the number of Registrable Securities such Holder wishes to include in
such registration statement. If a Holder decides not to include all of its Registrable Securities in any registration statement thereafter filed by the Company, such Holder shall nevertheless continue to have the right to include any Registrable
Securities in any subsequent registration statement or registration statements as may be filed by the Company with respect to offerings of its securities, all upon the terms and conditions set forth herein. 

	 	(a)	 Right to Terminate Registration. The Company shall have the right to terminate or withdraw any
registration initiated by it under this Section 4 of Schedule 2 prior to the effectiveness of such registration whether or not any Holder has elected to include securities in such registration. The expenses of such withdrawn registration shall
be borne by the Company in accordance with Section 4(c) of Schedule 2. 

  

	 	(b)	 Underwriting. If a registration statement under which the Company gives notice under this Section 4
of Schedule 2 is for an underwritten offering, then the Company shall so advise the Holders of Registrable Securities. In such event, the right of any such Holder’s Registrable Securities to be included in a registration pursuant to this
Section 4 of Schedule 2 shall be conditional upon such Holder’s participation in such underwriting and the inclusion of such Holder’s Registrable Securities in the underwriting to the extent provided herein. All Holders proposing to
distribute their Registrable Securities through such underwriting shall enter into an underwriting agreement in customary form with the managing underwriter or underwriters selected for such underwriting (including a market stand-off agreement of up to 180 days if required by such underwriter or underwriters). Notwithstanding any other provision of this Section 4 of Schedule 2, if the managing underwriter(s) determine(s) in good
faith that marketing factors require a limitation of the number of shares to be underwritten, then the managing underwriter(s) may exclude shares (including up to 70% of the Registrable Securities) from the registration and the underwriting, and the
number of shares that may be included in the registration and the underwriting shall be allocated first to the Company and second to each of the Holders requesting inclusion of their Registrable Securities in such registration statement on a pro
rata basis based on the total number of Registrable Securities then held by each such Holder; provided, that the right of the underwriter(s) to exclude shares (including Registrable Securities) from the registration and underwriting as
described above shall be restricted so that (i) the number of Registrable Securities included in any such registration is not reduced below 30% of the aggregate number of Registrable Securities for which inclusion has been requested and
(ii) all shares that are not Registrable Securities and all shares held by any other Person, including any Person who is an employee, officer, consultant or director of the Company (or any Subsidiary of the Company), shall first be excluded
entirely from such registration and underwriting before any Registrable Securities are so excluded. If any Holder disapproves of the terms of any such underwriting, such Holder may elect to withdraw therefrom by written notice to the Company and the
underwriter(s), delivered at least ten Business Days prior to the effective date of the registration statement. Any Registrable Securities excluded or withdrawn from such underwriting shall be excluded and withdrawn from the registration. For any
Holder that is a partnership, the Holder and the partners and retired partners of such Holder, or the estates and family members of any such partners and retired partners and any trusts for the benefit of any of the foregoing Persons, and for any
Holder that is a corporation, the Holder and all corporations that are Affiliates of such Holder, shall be deemed to be a single “Holder,” and any pro rata reduction with respect to such “Holder” shall be based upon the aggregate
amount of shares carrying registration rights owned by all entities and individuals included in such “Holder,” as defined in this sentence. 

	 	(c)	 Expenses. All expenses incurred in connection with a registration pursuant to this Section 4 of
Schedule 2 (excluding underwriters’ and brokers’ discounts and commissions), including all United States federal, “blue sky” and all foreign registration, filing and qualification fees, printers’ and accounting fees and fees
and disbursements of counsel for the Company and reasonable expenses of one legal counsel for the Holders, shall be borne by the Company. 

  

	 	(d)	 Not Demand Registration. Registration pursuant to this Section 4 of Schedule 2 shall not be deemed
to be a demand registration as described in Section 3 of Schedule 2. Except as otherwise provided herein, there shall be no limit on the number of times the Holders may request registration of Registrable Securities under this Section 4 of
Schedule 2. 

  

	5.	 Form F-3 Registration. The Company shall use commercially
reasonable efforts to qualify for registration on Form F-3. Subject to the terms of this Section 5 of Schedule 2, if the Company qualifies for registration on Form
F-3 (or any comparable form for registration in a jurisdiction other than the United States of America), any Holder of the Registrable Securities then outstanding may request that the Company effects a
registration on Form F-3 (or an equivalent registration in a jurisdiction outside of the United States of America) and any related qualification or compliance with respect to all or a part of the Registrable
Securities owned by such Holder or Holders, including any registration statement filed under the Securities Act providing for the registration of, and the sale on a continuous or a delayed basis by the Holders of, all of the Registrable Securities
pursuant to Rule 415 under the Securities Act and/or any similar rule that may be adopted by the SEC. In case the Company shall receive such a request, the Company will: 

 

	 	(a)	 Notice. Promptly give written notice of the proposed registration and the Holder’s or Holders’
request therefor, and any related qualification or compliance, to all other Holders of Registrable Securities; and 

	 	(b)	 Registration. As soon as practicable, effect such registration and all such qualifications and
compliances as may be so requested and as would permit or facilitate the sale and distribution of all or such portion of such Holders or Holders’ Registrable Securities as are specified in such request, together with all or such portion of the
Registrable Securities of any other Holder or Holders joining in such request as are specified in a written request given within 14 Business Days after the Company provides the notice contemplated by Section 5(a) of Schedule 2; provided,
that the Company shall not be obligated to effect any such registration, qualification or compliance pursuant to this Section 5 of Schedule 2: 

  

	 	(i)	 if Form F-3 is not available for such offering by the Holders;

  

	 	(iii)	 if the Company shall furnish to the Holders a certificate signed by the president or chief executive officer of
the Company stating that in the good faith judgment of the Board, it would be materially detrimental to the Company and the Shareholders for such Form F-3 Registration to be effected at such time, in which
event the Company shall have the right to defer the filing of the Form F-3 registration statement no more than once during any 12-month period for a period of not more
than 60 days after receipt of the request of the Holder or Holders under this Section 5 of Schedule 2; 

  

	 	(iv)	 if the Company has, within the six-month period preceding the date of
such request, already effected a registration under the Securities Act other than a registration from which the Registrable Securities of Holders have been excluded (with respect to all or any portion of the Registrable Securities the Holders
requested be included in such registration) pursuant to the provisions of Section 4(a) of Schedule 2; or 

  

	 	(v)	 in any particular jurisdiction in which the Company would be required to qualify to do business or to execute a
general consent to service of process in effecting such registration, qualification or compliance, unless the Company is already qualified to do business or subject to service of process in such jurisdiction. 

 

	 	(c)	 Expenses. The Company shall pay all expenses incurred in connection with each registration requested
pursuant to this Section 5 of Schedule 2 (excluding underwriters’ or brokers’ discounts and commissions), including all United States federal, “blue sky” and all foreign registration, filing and qualification fees,
printers’ and accounting fees and fees and disbursements of counsel and reasonable expenses of one legal counsel for the Holders. 

  

	 	(d)	 Not Demand Registration. Form F-3 registrations under this
Section 5 of Schedule 2 shall not be deemed to be demand registrations as described in Section 3 of Schedule 2. Except as otherwise provided herein, there shall be no limit on the number of times the Holders may request registration of
Registrable Securities under this Section 5 of Schedule 2. 

	 	(e)	 Resale Shelf; Alternative Transactions. At any time when the Company is eligible to file a registration
statement on Form F-3 for a secondary offering of equity securities pursuant to Rule 415 under the Securities Act (a “Resale Shelf”), any registration statement requested pursuant to this
Agreement shall be made as a Resale Shelf. During the period of effectiveness of a Resale Shelf, any resale of shares of Registrable Securities pursuant to this Schedule 2 shall be in the form of a “takedown” from such Resale Shelf rather
than a separate registration statement. The Company shall use its commercially reasonable efforts to cooperate in a timely manner with any request of the Holders in respect of any block trade, hedging transaction or other transaction that is
registered pursuant to a Resale Shelf that is not a firm commitment underwritten offering (each, an “Alternative Transaction”), including entering into customary agreements with respect to such Alternative Transactions (and
providing customary representations, warranties, covenants and indemnities in such agreements) as well as providing other reasonable assistance in respect of such Alternative Transactions of the type applicable to a public offering, to the extent
customary for such transactions. 

  

	6.	 Obligations of the Company. Whenever required to effect the registration of any Registrable Securities
under this Agreement the Company shall, as expeditiously as reasonably possible: 

  

	 	(a)	 Registration Statement. Prepare and file with the SEC a registration statement with respect to such
Registrable Securities and use all reasonable efforts to cause such registration statement to become effective for the lesser of (i) 180 days (or, in the case of a Resale Shelf, three years from the effective date of the registration statement) and
(ii) such shorter period which will terminate when all Registrable Securities covered by such registration statement have been sold; provided, that, before filing a registration statement or prospectus or any amendments or supplements
thereto, the Company shall provide counsel for Holders with an adequate and appropriate opportunity to review and comment on such registration statement and each prospectus included therein (and each amendment or supplement thereto) to be filled
with the SEC. 

  

	 	(b)	 Amendments and Supplements. Prepare and file with the SEC such amendments and supplements to such
registration statement and the prospectus used in connection with such registration statement as may be necessary to comply with the provisions of the Securities Act with respect to the disposition of all securities covered by such registration
statement. 

  

	 	(c)	 Prospectuses. Furnish to the Holders such number of copies of a prospectus, including a preliminary
prospectus, in conformity with the requirements of the Securities Act, and such other documents as they may reasonably request in order to facilitate the disposition of the Registrable Securities owned by them that are included in such registration.

	 	(d)	 Blue Sky. Use all reasonable efforts to register and qualify the securities covered by such registration
statement under such other securities or Blue Sky laws of such jurisdictions as shall be reasonably requested by the Holders; provided, that the Company shall not be required in connection therewith or as a condition thereto to qualify to do
business or to file a general consent to service of process in any such states or jurisdictions. 

  

	 	(e)	 Underwriting. In the event of any underwritten public offering, enter into and perform its obligations
under an underwriting agreement in usual and customary form, with the managing underwriter(s) of such offering. Each Holder participating in such underwriting shall also enter into and perform its obligations under such an agreement.

  

	 	(f)	 Notification. Promptly notify each Holder of Registrable Securities covered by such registration
statement at any time when a prospectus relating thereto is required to be delivered under the Securities Act of the happening of any event as a result of which the prospectus included in such registration statement, as then in effect, includes an
untrue statement of a material fact or omits to state a material fact required to be stated therein or necessary to make the statements therein not misleading in the light of the circumstances then existing. 

 

	 	(g)	 Opinion and Comfort Letter. Furnish, at the request of any Holder requesting registration of Registrable
Securities, on the date that such Registrable Securities are delivered to the underwriter(s) for sale, if such securities are being sold through underwriters, or, if such securities are not being sold through underwriters, on the date that the
registration statement with respect to such securities becomes effective, (i) an opinion, dated as of such date, of the counsel representing the Company for the purposes of such registration, in form and substance as is customarily given to
underwriters in an underwritten public offering and reasonably satisfactory to a majority in interest of the Holders requesting registration, addressed to the underwriters, if any, and to the Holders requesting registration of Registrable Securities
and (ii) a “comfort” letter dated as of such date, from the independent certified public accountants of the Company, in form and substance as is customarily given by independent certified public accountants to underwriters in an
underwritten public offering and reasonably satisfactory to a majority in interest of the Holders requesting registration, addressed to the underwriters, if any, and to the Holders requesting registration of Registrable Securities.

 Notwithstanding any of the foregoing provisions, the Company shall not be required to pay for any expenses of any
registration proceeding begun pursuant to Section 3 of Schedule 2 or Section 5 of Schedule 2 if the registration request is subsequently withdrawn at the request of the Holders of a majority of the Registrable Securities to be registered
(in which case the participating Holders requesting for the withdrawal shall bear such expenses), unless, in the case of a registration requested under Section 3 of Schedule 2, all of the Holders of the Registrable Securities agree to forfeit
their right to one demand registration pursuant to Section 3 of Schedule 2. 

	7.	 Furnish Information. It shall be a condition precedent to the obligations of the Company to take any
action pursuant to this Schedule 2 with respect to the Registrable Securities of the selling Holders that such selling Holders shall furnish to the Company such information regarding themselves, the Registrable Securities held by them and the
intended method of disposition of such securities as shall be required to timely effect the Registration of their Registrable Securities. In this connection, each selling Holder shall be required to represent and warrant to the Company that all such
information which is given in writing expressly for inclusion in such registration is true and accurate in all material respects. 

  

	8.	 No Registration Rights to Third Parties. Without the prior consent of the Holders of at least 75% of the
Registrable Securities then outstanding, the Company covenants and agrees that it shall not grant, or cause or permit to be created for the benefit of any Person or entity any registration rights of any kind (whether similar to the demand,
“piggyback” or Form S-3 or Form F-3 registration rights described in this Schedule 2, or otherwise) relating to any securities of the Company, other than
rights that are subordinate in right to the Holders. 

  

	9.	 Assignment. The registration rights under this Schedule 2 may be transferred or assigned to any
transferee of Ordinary Shares or Series A Preferred Shares, as the case may be. 

  

	10.	 Market Stand-Off Agreement. Each Holder hereby agrees that it
will not, without the prior written consent of the managing underwriter, during the period commencing on the date of the final prospectus relating to the Company’s initial public offering and ending on the date specified by the Company and the
managing underwriter (such period not to exceed 180 days), (a) lend, offer, pledge, sell, contract to sell, sell any option or contract to purchase, purchase any option or contract to sell, grant any option, right or warrant to purchase or otherwise
transfer or dispose of, directly or indirectly, any Ordinary Shares or any securities convertible into or exercisable or exchangeable for Ordinary Shares (whether such shares or any such securities are then owned by the Holder or are thereafter
acquired) or (b) enter into any swap or other arrangement that transfers to another, in whole or in part, any of the economic consequences of ownership of the Ordinary Shares, whether any such transaction described in clause (a) or (b)
above is to be settled by delivery of Ordinary Shares or such other securities, in cash or otherwise. The foregoing provisions of this Section 10 of Schedule 2 shall apply only to a Company’s initial public offering, shall not apply to the
sale of any shares to an underwriter pursuant to an underwriting agreement, and shall only be applicable to the Holders if all officers and directors and greater than 5% of the Shareholders enter into similar agreements. The underwriters in
connection with the Company’s initial public offering are intended third party beneficiaries of this Section 10 of Schedule 2 and shall have the right, power and authority to enforce the provisions hereof as though they were a party
hereto. In order to enforce the foregoing covenant, the Company may impose stop-transfer instructions with respect to the Registrable Securities of each Holder (and the shares or securities of every other Person subject to the foregoing restriction)
until the end of such period. 

	11.	 Indemnification and Contribution. 

 

	 	(a)	 Indemnification by the Company. To the extent permitted by law, the Company will indemnify and hold
harmless each Holder, its partners, directors, officers, legal counsel and each Person who controls such Holder (within the meaning the Securities Act or the Exchange Act) from and against any and all losses, claims, damages, liabilities and
expenses or any action or proceeding in respect thereof (including reasonable costs of investigation and reasonable attorneys’ fees and expenses) (each, a “Liability” and collectively, “Liabilities”) to which
they may become subject under the Securities Act, the Exchange Act or other United States federal or state law, insofar as such Liability arising out of or based upon (i) any untrue, or allegedly untrue, statement of a material fact contained
in any registration statement, prospectus or free-writing prospectus filed in connection with any registration hereunder or in any amendment or supplement thereto (each a “Disclosure Document”) or (ii) the omission or alleged
omission to state in any Disclosure Document any material fact required to be stated therein or necessary to make the statements therein not misleading under the circumstances such statements were made; provided, that that the indemnity
agreement contained in this Section 11(a) of Schedule 2 shall not apply to amounts paid in settlement of any such loss, claim, damage, liability or action if such settlement is effected without the written consent of the Company (which
consent shall not be unreasonably withheld), nor the Company shall be held liable in any such case to the extent that any such Liability arises out of or is based upon an untrue statement or alleged untrue statement or omission or alleged omission
contained in such Disclosure Document in reliance upon and in conformity with information concerning such Holder furnished in writing to the Company by or on behalf of such Holder expressly for use therein. The indemnity contained in this
Section 11(a) of Schedule 2 shall be in addition to any liability the Company may otherwise have. Such indemnity shall remain in full force and effect regardless of any investigation made by or on behalf of such Holder or any indemnified party
under this Section 11(a) of Schedule 2 and shall survive the transfer of securities by such Holder or any indemnified party. 

  

	 	(b)	 Indemnification by Holders. To the extent permitted by law, in connection with any offering in which a
Holder is participating pursuant to Section 3 of Schedule 2, Section 4 of Schedule 2 or Section 5 of Schedule 2, such Holder will severally and not jointly indemnify and hold harmless the Company, each of its directors and officers,
the other Holders and any of such other Holder’s partners, directors, officers, legal counsel, any underwriter retained by the Company and each Person who controls the Company, the other Holders or such underwriter (within the meaning of the
Securities Act or the Exchange Act) to the same extent as the foregoing indemnity from the Company to the Holders (including indemnification of their respective partners, directors, officers, legal counsel and controlling Persons), but only to the
extent that Liabilities arise out of or are based upon a statement or alleged statement or an omission or alleged omission that was made in reliance upon and in conformity with information with respect to such Holder furnished in writing to the
Company by or on behalf of such Holder expressly for use in such Disclosure Document; provided, that that the indemnity agreement contained in this Section 11(b) of Schedule 2 shall not apply to amounts paid in settlement of any such
loss, claim, damage, liability or action if such settlement is effected without the written consent of the Holder (which consent shall not be unreasonably withheld), and that the total amount to be indemnified by such Holder pursuant to this
Section 11(b) of Schedule 2 shall be limited to the net proceeds (after deducting any underwriters’ discounts and commissions) received by such Holders in the offering to which such Disclosure Document relates. 

	 	(c)	 Conduct of Indemnification Proceedings. Any Person entitled to indemnification or contribution under
this Schedule 2 (the “Indemnified Party”) agrees to give prompt written notice to the indemnifying party (the “Indemnifying Party”) after the receipt by the Indemnified Party of any written notice of the
commencement of any action, suit, proceeding or investigation or threat thereof made in writing for which the Indemnified Party intends to claim indemnification or contribution pursuant to this Agreement; provided, that the failure to so
notify the Indemnifying Party shall not relieve the Indemnifying Party of any Liability that it may have to the Indemnified Party under this Schedule 2 (except to the extent that the Indemnifying Party is materially prejudiced or otherwise forfeits
substantive rights or defenses by reason of such failure). If notice of commencement of any such action is given to the Indemnifying Party as above provided, the Indemnifying Party shall be entitled to participate in and, to the extent it may wish,
jointly with any other Indemnifying Party similarly notified, to assume the defense of such action at its own expense, with counsel chosen by it and reasonably satisfactory to such Indemnified Party. Each Indemnified Party shall have the right to
employ separate counsel in any such action and participate in the defense thereof, but the reasonable and documented out-of-pocket fees and expenses of such counsel
shall be paid by the Indemnified Party unless (i) the Indemnifying Party agrees to pay the same, (ii) the Indemnifying Party fails to assume the defense of such action with counsel reasonably satisfactory to the Indemnified Party or
(iii) the named parties to any such action (including any impleaded parties) include both the Indemnifying Party and the Indemnified Party and such parties have been advised by such counsel that either (1) representation of such
Indemnified Party and the Indemnifying Party by the same counsel would be inappropriate under applicable standards of professional conduct or (2) there may be one or more legal defenses available to the Indemnified Party which are different
from or additional to those available to the Indemnifying Party. In any of such cases, the Indemnifying Party shall not have the right to assume the defense of such action on behalf of such Indemnified Party, it being understood, however, that the
Indemnifying Party shall not be liable for the reasonable and documented out-of-pocket fees and expenses of more than one separate firm of attorneys (in addition to any
local counsel) for all Indemnified Parties and all such reasonable and documented out-of-pocket fees and expenses shall be reimbursed as incurred. No Indemnifying Party
shall be liable for any settlement entered into without its written consent, which consent shall not be unreasonably withheld. No Indemnifying Party shall, without the consent of such Indemnified Party, effect any settlement of any pending or
threatened proceeding in respect of which such Indemnified Party is a party and indemnity has been sought under this Schedule 2 by such Indemnified Party, unless such settlement includes an unconditional release of such Indemnified Party from all
liability for claims that are the subject matter of such proceeding. 

	 	(d)	 Contribution. If the indemnification provided for in this Section 11 of Schedule 2 from the
Indemnifying Party is unavailable to an Indemnified Party under this Schedule 2 or insufficient to hold harmless an Indemnified Party in respect of any Liabilities referred to in this Schedule 2, then each Indemnifying Party, in lieu of indemnifying
such Indemnified Party, shall contribute to the amount paid or payable by such Indemnified Party as a result of such Liabilities in such proportion as is appropriate to reflect the relative fault of the Indemnifying Party and Indemnified Party in
connection with the actions which resulted in such Liabilities, as well as any other relevant equitable considerations. The relative faults of such Indemnifying Party and Indemnified Party shall be determined by reference to, among other things,
whether any action in question, including any untrue or alleged untrue statement of a material fact or omission or alleged omission to state a material fact, has been made by, or relates to information supplied by, such Indemnifying Party or
Indemnified Party, and the parties’ relative intent, knowledge, access to information and opportunity to correct or prevent such action. The amount paid or payable by a party as a result of the Liabilities referred to above shall be deemed to
include, subject to the limitations set forth in this Schedule 2, any reasonable and documented out-of-pocket legal or other fees, charges or expenses reasonably
incurred by such party in connection with any investigation or proceeding; provided, that the total amount to be contributed by any Holder shall be limited to the net proceeds (after deducting any underwriters’ discounts and commissions)
received by such Holder in the offering. The Parties agree that it would not be just and equitable if contribution pursuant to this Section 11(d) of Schedule 2 were determined by pro rata allocation or by any other method of allocation which
does not take account of the equitable considerations referred to in the immediately preceding paragraph. No Person guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution from any Person who was not guilty of such fraudulent misrepresentation. 

	12.	 Reports. The Company covenants that it shall (a) use commercially reasonable efforts to file the
reports required to be filed by it under the Securities Act and the Exchange Act and the rules and regulations adopted by the SEC thereunder and (b) take such action as may be required from time to time to enable such Holders to sell
Registrable Securities without registration under the Securities Act within the limitation of the exemptions provided by (i) Rule 144 under the Securities Act, as such rule may be amended from time to time, or (ii) any similar rules or
regulations hereafter adopted by the SEC. The Company shall, upon the request of any Holder, deliver to such Holder a written statement as to whether it has complied with such requirements. 

 SCHEDULE 3 

LIST OF COMPANY COMPETITORS 

 SCHEDULE 4 

LIST OF BAIDU RESTRICTED PERSONS 

 SCHEDULE 5 

PERSONS SUBJECT TO NON-SOLICITATION 

 SCHEDULE 6 

LIST OF FINANCIAL LICENSES 

 EXHIBIT A 

FORM OF DEED OF ADHERENCE 
 THIS
DEED is made the [            ] day of [            ] by [name of new shareholder], [a citizen of
[            ] with [            ] passport no. [            ] and
[his/her] residential address at [            ] / [a company incorporated with limited liability under the laws of [            ]
with its registered office at [            ]] (the “New Shareholder”). 

WHEREAS 
  

	(A)	 By a [transfer of OR subscription for] [description of equity securities] dated [of even date herewith],
[[name of transferor], [a citizen of [            ] with [            ] passport no.
[            ] and [his/her] residential address at [            ] / [a company incorporated with limited liability under the
laws of [            ] with its registered office at [            ] (the “Transferor”) agreed to transfer to the
New Shareholder] / [the New Shareholder subscribed for] [number] [description of equity securities]], [par value US$[            ] each], in the capital of Duxiaoman (Cayman)
Limited (度小满金融(开曼 )有限公司), an exempted company incorporated with limited liability under
the laws of the Cayman Islands, with its registered office at [            ] (the “Company”) (together, the [“Transferred Shares” OR “Subscribed
Shares”]). 

  

	(B)	 This Deed is entered into in compliance with the terms of the shareholders agreement dated
[            ] made by and among, inter alios, the Company and its shareholders (as amended, the “Shareholders Agreement”). 

NOW THEREFORE IT IS HEREBY AGREED as follows: 
  

	(1)	 Unless the context otherwise requires, (i) words and expressions used in this Deed shall have the same
meaning assigned to them in the Shareholders Agreement; and (ii) the rules of interpretation contained in Section 1.3 of the Shareholders Agreement shall apply to the construction of this Deed. 

 

	(2)	 The New Shareholder hereby confirms that it has been supplied with a copy of the Shareholders Agreement.

  

	(3)	 The New Shareholder hereby assumes the benefit of the rights [of the Transferor] [of a Shareholder] under the
Shareholders Agreement in respect of the [Transferred Shares OR Subscribed Shares] and the burden of [the Transferor’s] [a Shareholder’s] obligations under the Shareholders Agreement to be performed after the date hereof in respect of the
[Transferred Shares OR Subscribed Shares]. 

  

	(4)	 The New Shareholder hereby agrees to be bound by the Shareholders Agreement in all respects as if the New
Shareholder were a party to the Shareholders Agreement as [description of capacity]] and to perform: 

  

	 	(i)	 [all the obligations of the Transferor in that capacity thereunder; and] 

	 	(ii)	 all the obligations expressed to be imposed on such a party to the Shareholders Agreement;

 [in both cases,] to be performed on or after the date hereof. 

 

	(5)	 The New Shareholder hereby further agrees and covenants that (a) the [acquisition, owning and holding of
Transferred Shares / subscription, owning and holding of Subscribed Shares] is in full compliance with the requirements of all applicable laws; and (b) if requested by the Company, the New Shareholder shall provide such assurances,
representations, documents and materials as the Company may deem necessary or desirable to assure compliance with all applicable laws. 

  

	(6)	 This Deed is made for the benefit of: 

 

	 	(i)	 the parties to the Shareholders Agreement; and 

 

	 	(ii)	 any other Person who may after the date of the Shareholders Agreement (and whether or not prior to, on or after
the date hereof) assume any rights or obligations under the Shareholders Agreement and be permitted to do so by the terms thereof; 

and this Deed shall be irrevocable without the written consent of the Company acting on their behalf (in each case only for so long as they
hold any Equity Securities in the Company). 
  

	(7)	 [For the avoidance of doubt, if applicable, nothing in this Deed shall release the Transferor from any
liability in respect of any obligations under the Shareholders Agreement due to be performed prior to the date of this Deed.] 

  

	(8)	 None of the holders of Shares: 

 

	 	(i)	 makes any representation or warranty or assumes any responsibility with respect to the legality, validity,
effectiveness, adequacy or enforceability of the Shareholders Agreement (or any agreement entered into pursuant thereto); or 

  

	 	(ii)	 makes any representation or warranty or assumes any responsibility with respect to the content of any
information regarding the Company or any Group Company or otherwise relates to the acquisition of equity securities in the Company; or 

  

	 	(iii)	 assumes any responsibility for the financial condition of the Company or any Group Company or any other party
to the Shareholders Agreement or any other document or for the performance and observance by the Company or any other party to the Shareholders Agreement or any other document (save as expressly provided therein); 

and any and all conditions and warranties, whether express or implied by law or otherwise, are excluded. 

	(9)	 The New Shareholder’s address for notices, demands and all other communications under the Shareholders
Agreement is as follows: 

 [name of New Shareholder] 

 

			
	Address:	  	[            ]
	Postal Code:	  	[            ]
	Fax Number:	  	[            ]
	Email:	  	[            ]
	Attention:	  	[            ]

  

	(10)	 This Deed shall be read as one with the Shareholders Agreement so that any reference in the Shareholders
Agreement to “this Agreement” and similar expressions shall include this Deed. 

  

	(11)	 This Deed shall be governed by and interpreted in accordance with the laws of Hong Kong. 

[SIGNATURE PAGE TO FOLLOW] 

 IN WITNESS WHEREOF this Deed of Adherence is executed as a deed on the date and year first
above written. 
  

			
	EXECUTED AS A DEED	 	)
		 	)
	SEALED with the COMMON SEAL	 	)
		 	)
	of [name of new shareholder]	 	)
		 	)
	and SIGNED by [            ]	 	)
		 	)
	(Director)	 	)
		 	)
	in the presence of:-	 	)
		 	)
		 	)
	Name of witness:	 	)
	Address of witness:	 	)
		
	[Or, if the New Shareholder is an individual:]	 	
		
	EXECUTED AS A DEED	 	)
		 	)
	SIGNED SEALED AND DELIVERED	 	)
		 	)
	by [name of new shareholder]	 	)
		 	)
	the holder of [            ]	 	)
		 	)
	[Passport / ID Card] No. [            ]	 	)
		 	)
	in the presence of:	 	)
		 	)
		 	)
	Name of witness:	 	)
	Address of witness:	 	)

 EXHIBIT B 

MANAGEMENT BONUS SHARE FORMULA 
 The table
below sets forth how many bonus shares the management shall be entitled to in the event all Initial Investor Shareholders have sold all the Series A Preferred Shares held by them immediately after the Closing (the “Hypothetical Total Exit
Transaction”). Where a Hypothetical Total Exit Transaction occurs during the time periods specified in the tables below and the net cash proceeds actually received by the Initial Investor Shareholders in respect of the sale of all such
Series A Preferred Shares (net of any bonus shares to be transferred to management pursuant to Section 7.13 and this Exhibit B) generated a return exceeding the thresholds specified in the tables below, the bonus shares to be transferred to
management shall equal to either (i) [4]% of the total Series A Preferred Shares outstanding immediately after the Closing, or (ii) [8]% of the total Series A Preferred Shares outstanding immediately after the Closing (each, a “Hypothetical
Bonus Share Amount”). 
 Notwithstanding the above, whether any Initial Investor Shareholder shall be required to transfer bonus shares to
management shall be determined only by reference to the net cash proceeds actually received by it in respect of the Series A Preferred Shares owned by it immediately after the Closing (net of any bonus shares to be transferred to management pursuant
to Section 7.13 and this Exhibit B), and whether such net cash proceeds generated a return to such Initial Investor Shareholder exceeding the thresholds specified in the tables below and during the time periods specified in the tables below. In
the event such conditions are met, the bonus shares to be transferred by such Initial Investor Shareholder to management shall be the product of the applicable Hypothetical Bonus Share Amount, multiplied by a fraction where the numerator is the
number of Series A Preferred Shares held by such Initial Investor Shareholder immediately after the Closing and the denominator is the number of Series A Preferred Shares held by all Initial Investor Shareholders immediately after the Closing. For
the avoidance of doubt, each Initial Closing Investor’s obligation under Section 7.13 shall be several, and not joint. Note: “Net MoM” in the tables below should be determined after net of any bonus shares to be transferred to
management pursuant to Section 7.13 and this Exhibit B. 
 [4]% 
  

					
	 	  	Net MoM	 
	 Month 0-18
	  			
	 Month 19-30
	  			
	 Month 31-48
	  			
	 Month 49-60
	  			

 [8]% 
  

					
	 	  	Net MoM	 
	 Month 0-18
	  			
	 Month 19-30
	  			
	 Month 31-48
	  			
	 Month 49-60EX-4.56

 Exhibit 4.56 

BAIDU, INC. 
 2018 SHARE
INCENTIVE PLAN 
 ARTICLE 1 

PURPOSE 
 The purpose of
this 2018 Share Incentive Plan (the “Plan”) is to promote the success and enhance the value of Baidu, Inc., a company incorporated under the laws of the Cayman Islands (the “Company”) by linking the personal
interests of the members of the Board, Employees, and Consultants to those of the Company’s shareholders and by providing such individuals with an incentive for outstanding performance to generate superior returns to Company shareholders. The
Plan is further intended to provide flexibility to the Company in its ability to motivate, attract, and retain the services of members of the Board, Employees, and Consultants upon whose judgment, interest, and special effort the successful conduct
of the Company’s operation is largely dependent. 
 ARTICLE 2 

DEFINITIONS AND CONSTRUCTION 

Wherever the following terms are used in the Plan, they shall have the meanings specified below, unless the context clearly indicates
otherwise. The singular pronoun shall include the plural where the context so indicates. 
 2.1 “Applicable Laws” means
(i) the laws of the Cayman Islands as they relate to the Company and its Shares; (ii) the legal requirements relating to the Plan and the Awards under applicable provisions of the corporate, securities, tax and other laws, rules,
regulations and government orders; and (iii) the rules of any applicable stock exchange, of any jurisdiction applicable to Awards granted to residents therein. 

2.2 “Award” means an Option, Restricted Share, Restricted Share Unit or any other form of award granted to a Participant
pursuant to the Plan. 
 2.3 “Award Agreement” means any written agreement, contract, or other instrument or document
evidencing an Award, including through electronic medium. 
 2.4 “Board” means the Board of Directors of the Company from
time to time. 
 2.5 “Code” means the Internal Revenue Code of 1986 of the United States, as amended. 

 

 2.6 “Committee” means the committee of the Board described in Article 9.

 2.7 “Consultant” means any consultant or adviser if: (a) the consultant or adviser renders bona fide services to a
Service Recipient; (b) the services rendered by the consultant or adviser are not in connection with the offer or sale of securities in a capital-raising transaction and do not directly or indirectly promote or maintain a market for the
Company’s securities; and (c) the consultant or adviser is a natural person who has contracted directly with the Service Recipient to render such services. 

2.8 “Corporate Transaction” means any of the following transactions or occurrences, provided, however, that the
Committee shall determine whether multiple transactions are related, and its determination shall be final, binding and conclusive: 
 (a) an
amalgamation, arrangement, consolidation or scheme of arrangement (i) in which the Company is not the surviving entity, except for any such transaction the principal purpose of which is to change the jurisdiction in which the Company is
incorporated or (ii) following which the holders of the voting securities of the Company do not continue to hold more than fifty percent (50%) of the combined voting power of the voting securities of the surviving entity; 

(b) the sale, transfer or other disposition of all or substantially all of the assets of the Company (including the capital stock or other
equity securities of the Company’s Subsidiaries and Related Entities); 
 (c) the completion of a voluntary or insolvent liquidation or
dissolution of the Company; 
 (d) the direct or indirect acquisition by any person or related group of persons (other than the Company or a
person that directly or indirectly controls, is controlled by, or is under common control with, the Company) of beneficial ownership (within the meaning of Rule 13d-3 under the Exchange Act) of securities
possessing at least fifty percent (50%) of the total combined voting power of the Company’s outstanding securities; or 
 (e) the
individuals who, as of the Effective Date, are members of the Board (the “Incumbent Board”), cease for any reason to constitute at least fifty percent (50%) of the Board; provided that if the election, or nomination for election by
the Company’s shareholders, of any new member of the Board is approved by the Incumbent Board pursuant to then the effective Articles of Association of the Company, such new member of the Board shall be considered as a member of the Incumbent
Board. 
 2.9 “Disability” means that the Participant qualifies to receive long-term disability payments under the
Service Recipient’s long-term disability insurance program, as it may be amended from time to time, to which the Participant provides services regardless of whether the Participant is covered by such policy. If the Service Recipient to which
the Participant provides service does not have a long-term disability plan in place, “Disability” means that a Participant is unable to carry out the responsibilities and functions of the position held by the Participant by reason of any
medically determinable physical or mental impairment for a period of not less than 180 consecutive days. A Participant will not be considered to have incurred a Disability unless he or she furnishes proof of such impairment sufficient to satisfy the
Committee in its discretion. 

  
 2 

 2.10 “Effective Date” shall have the meaning set forth in
Section 10.1. 
 2.11 “Employee” means any person, including an officer or member of the Board of the Company, any
Parent, Subsidiary or Related Entity of the Company, who is in the employ of a Service Recipient, subject to the control and direction of the Service Recipient as to both the work to be performed and the manner and method of performance. The payment
of a director’s fee by a Service Recipient shall not be sufficient to constitute “employment” by the Service Recipient. 

2.12 “Exchange Act” means the Securities Exchange Act of 1934 of the United States, as amended. 

2.13 “Fair Market Value” means, as of any date, the value of Shares determined as follows: 

(a) If the Shares are listed on one or more established and regulated stock exchanges or national market systems, including without limitation,
The Nasdaq Global Market, its Fair Market Value shall be the closing sales price for such shares (or the closing bid, if no sales were reported) as quoted on the principal exchange or system on which the Shares are listed (as determined by the
Committee) on the last trading date, on which such closing sales price or closing bid was reported, prior to the date of determination, as reported in The Wall Street Journal or such other source as the Committee deems reliable; 

(b) If the Shares are regularly quoted on an automated quotation system (including the OTC Bulletin Board) or by a recognized securities
dealer, its Fair Market Value shall be the closing sales price for such shares as quoted on such system or by such securities dealer on the date of determination, but if selling prices are not reported, the Fair Market Value of a Share shall be the
mean between the high bid and low asked prices for the Shares on the date of determination (or, if no such prices were reported on that date, on the last date such prices were reported), as reported in The Wall Street Journal or such other
source as the Committee deems reliable; or 
 (c) In the absence of an established market for the Shares of the type described in
(a) and (b), above, the Fair Market Value thereof shall be determined by the Committee in good faith and in its discretion by reference to (i) the placing price of the latest private placement of the Shares and the development of the
Company’s business operations and the general economic and market conditions since such latest private placement, (ii) other third party transactions involving the Shares and the development of the Company’s business operation and the
general economic and market conditions since such sale, (iii) an independent valuation of the Shares, or (iv) such other methodologies or information as the Committee determines to be indicative of Fair Market Value, relevant. 

2.14 “Good Reason” means the occurrence after a Corporate Transaction of any of the following events or conditions unless
consented to by the Participant: 

  
 3 

 (a) a decrease in the Participant’s base salary and/or a material decrease in his or
her standard management bonus plan or employee benefits as in effect at any time within six (6) months preceding the date of a Corporate Transaction or at any time thereafter; 

(b) a material adverse change in the Participant’s title, authority, responsibilities or duties, as measured against his or her title,
authority, responsibilities or duties immediately prior to such change, as in effect at any time within six (6) months preceding the date of a Corporate Transaction or at any time thereafter; 

(c) the imposition of a requirement that such Participant relocate more than sixty (60) miles from his or her current primary residence,
or that the principal place of business of the Company be relocated more than sixty (60) miles from the city of Beijing, China; or 

(d) death or Disability of the Participant. 

2.15 “Incentive Share Option” means an Option that is intended to meet the requirements of Section 422 of the Code or any
successor provision thereto. 
 2.16 “Independent Director” means a member of the Board who qualifies as an
“independent director” as defined under the Nasdaq Marketplace Rules. 
 2.17
“Non-Qualified Share Option” means an Option that is not intended to be an Incentive Share Option. 

2.18 “Option” means a right granted to a Participant pursuant to Article 5 of the Plan to purchase a specified number of
Shares at a specified price during specified time periods. An Option may be either an Incentive Share Option or a Non-Qualified Share Option. 

2.19 “Participant” means a person who, as a member of the Board, Consultant or Employee, has been granted an Award pursuant to
the Plan. 
 2.20 “Parent” means a parent corporation under Section 424(e) of the Code. 

2.21 “Plan” means this 2018 Share Incentive Award Plan, as it may be amended from time to time. 

2.22 “Related Entity” means any business, corporation, partnership, limited liability company or other entity in which the
Company, a Parent or Subsidiary of the Company holds a substantial ownership interest, directly or indirectly but which is not a Subsidiary and which the Board designates as a Related Entity for purposes of the Plan. 

2.23 “Restricted Share” means a Share awarded to a Participant pursuant to Article 6 that is subject to certain restrictions
and may be subject to risk of forfeiture. 
 2.24 “Restricted Share Unit” means the right granted to a Participant pursuant
to Article 6 to receive a Share at a future date. 

  
 4 

 2.25 “Securities Act” means the Securities Act of 1933 of the United
States, as amended. 
 2.26 “Service Recipient” means the Company, any Parent or Subsidiary of the Company and any Related
Entity to which a Participant provides services as an Employee, Consultant or as a Director. 
 2.27 “Shares” means
Class A Ordinary Shares, par value US$0.00005 per share, of the Company, and such other securities of the Company that may be substituted for Shares pursuant to Article 8. 

2.28 “Subsidiary” means any corporation or other entity of which a majority of the outstanding voting shares or voting power
is beneficially owned directly or indirectly by the Company. 
 ARTICLE 3 

SHARES SUBJECT TO THE PLAN 

3.1 Number of Shares. 

(a) Subject to the provisions of Article 8 and Section 3.1(b), the maximum aggregate number of Shares which may be issued pursuant to all
Awards under the Plan shall be 3,443,950, being ten percent (10%) of the total number of Class A and Class B ordinary shares issued and outstanding as of June 30, 2018. 

(b) To the extent that an Award terminates, expires, or lapses for any reason, or is settled in cash and not Shares, then any Shares subject to
the Award shall again be available for the grant of an Award pursuant to the Plan. To the extent permitted by Applicable Laws, Shares issued in assumption of, or in substitution for, any outstanding awards of any entity acquired in any form or
combination by the Company or any Parent or Subsidiary of the Company shall not be counted against Shares available for grant pursuant to the Plan. Shares delivered by the Participant or withheld by the Company upon the exercise of any Award under
the Plan, in payment of the exercise price thereof or tax withholding thereon, may again be optioned, granted or awarded hereunder, subject to the limitations of Section 3.1(a). If any Restricted Shares are forfeited by the Participant or
repurchased by the Company, such Shares may again be optioned, granted or awarded hereunder, subject to the limitations of Section 3.1(a). Notwithstanding the provisions of this Section 3.1(b), no Shares may again be optioned, granted or
awarded if such action would cause an Incentive Share Option to fail to qualify as an incentive share option under Section 422 of the Code. 

3.2 Shares Distributed. Any Shares distributed pursuant to an Award may consist, in whole or in part, of authorized and unissued
Shares, treasury Shares (subject to Applicable Laws) or Shares purchased on the open market. Additionally, in the discretion of the Committee, American Depository Shares in an amount equal to the number of Shares which otherwise would be distributed
pursuant to an Award may be distributed in lieu of Shares in settlement of any Award. If the number of Shares represented by an American Depository Share is other than on a
one-to-one basis, the limitations of Section 3.1 shall be adjusted to reflect the distribution of American Depository Shares in lieu of Shares. 

  
 5 

 ARTICLE 4 

ELIGIBILITY AND PARTICIPATION 

4.1 Eligibility. Persons eligible to participate in this Plan include Employees, Consultants, and all members of the Board, as
determined by the Committee. 
 4.2 Participation. Subject to the provisions of the Plan, the Committee may, from time to time, select
from among all eligible individuals, those to whom Awards shall be granted and shall determine the nature and amount of each Award. No individual shall have any right to be granted an Award pursuant to this Plan. 

4.3 Jurisdictions. In order to assure the viability of Awards granted to Participants employed in various jurisdictions, the Committee
may provide for such special terms as it may consider necessary or appropriate to accommodate differences in local law, tax policy, or custom applicable in the jurisdiction in which the Participant resides or is employed. Moreover, the Committee may
approve such supplements to, or amendments, restatements, or alternative versions of, the Plan as it may consider necessary or appropriate for such purposes without thereby affecting the terms of the Plan as in effect for any other purpose;
provided, however, that no such supplements, amendments, restatements, or alternative versions shall increase the share limitations contained in Section 3.1 of the Plan. Notwithstanding the foregoing, the Committee may not take
any actions hereunder, and no Awards shall be granted, that would violate any Applicable Laws. 
 ARTICLE 5 

OPTIONS 
 5.1
General. The Committee is authorized to grant Options to Participants on the following terms and conditions: 
 (a) Exercise
Price. The exercise price per Share subject to an Option shall be determined by the Committee and set forth in the Award Agreement which may be a fixed or variable price related to the Fair Market Value of the Shares; provided,
however, that no Option may be granted to an individual subject to taxation in the United States at less than the Fair Market Value on the date of grant. The exercise price per Share subject to an Option may be amended or adjusted in the
absolute discretion of the Committee or the Board, the determination of which shall be final, binding and conclusive. For the avoidance of doubt, to the extent not prohibited by Applicable Laws (including any applicable exchange rule), a downward
adjustment of the exercise prices of Options mentioned in the preceding sentence shall be effective without the approval of the Company’s shareholders or the approval of the affected Participants. 

(b) Time and Conditions of Exercise. The Committee shall determine the time or times at which an Option may be exercised in whole or in
part, including exercise prior to vesting; provided that the term of any Option granted under the Plan shall not exceed ten years, except as provided in Section 11.1. The Committee shall also determine the conditions, if any, that must
be satisfied before all or part of an Option may be exercised. 

  
 6 

 (c) Payment. The Committee shall determine the methods by which the exercise price of
an Option may be paid, the form of payment, including, without limitation (i) cash or check denominated in U.S. Dollars, (ii) to the extent permissible under the Applicable Laws, cash or check in Chinese Renminbi, (iii) cash or check
denominated in any other local currency as approved by the Committee, (iv) Shares held for such period of time as may be required by the Committee in order to avoid adverse financial accounting consequences and having a Fair Market Value on the
date of delivery equal to the aggregate exercise price of the Option or exercised portion thereof, (v) the delivery of a notice that the Participant has placed a market sell order with a broker with respect to Shares then issuable upon exercise
of the Option, and that the broker has been directed to pay a sufficient portion of the net proceeds of the sale to the Company in satisfaction of the Option exercise price; provided that payment of such proceeds is then made to the Company
upon settlement of such sale, (vi) other property acceptable to the Committee with a Fair Market Value equal to the exercise price, or (vii) any combination of the foregoing. Notwithstanding any other provision of the Plan to the contrary,
no Participant shall be permitted to pay the exercise price of an Option in any method which would violate Applicable Law, including without limitation Section 13(k) of the Exchange Act. 

(d) Evidence of Grant. All Options shall be evidenced by an Award Agreement between the Company and the Participant. The Award Agreement
shall include such additional provisions as may be specified by the Committee. 
 5.2 Incentive Share Options. Incentive Share
Options may be granted to Employees of the Company, a Parent, or a Subsidiary of the Company. Incentive Share Options may not be granted to Employees of a Related Entity or to Independent Directors or Consultants. The terms of any Incentive Share
Options granted pursuant to the Plan, in addition to the requirements of Section 5.1, must comply with the following additional provisions of this Section 5.2: 

(a) Expiration of Option. An Incentive Share Option may not be exercised to any extent by anyone after the first to occur of the
following events: 
 (i) Ten years from the date it is granted, unless an earlier time is set in the Award Agreement; 

(ii) Three months after the Participant’s termination of employment as an Employee other than for Disability or death; and 

(iii) One year after the date of the Participant’s termination of employment or service on account of Disability or death. Upon the
Participant’s Disability or death, any Incentive Share Options exercisable at the Participant’s Disability or death may be exercised by the Participant’s legal representative or representatives, by the person or persons entitled to do
so pursuant to the Participant’s last will and testament, or, if the Participant fails to make testamentary disposition of such Incentive Share Option or dies intestate, by the person or persons entitled to receive the Incentive Share Option
pursuant to the applicable laws of descent and distribution. 

  
 7 

 (b) Individual Dollar Limitation. The aggregate Fair Market Value (determined as of
the time the Option is granted) of all Shares with respect to which Incentive Share Options are first exercisable by a Participant in any calendar year may not exceed US$100,000 or such other limitation as imposed by Section 422(d) of the Code,
or any successor provision. To the extent that Incentive Share Options are first exercisable by a Participant in excess of such limitation, the excess shall be considered Non-Qualified Share Options. 

(c) Exercise Price. The exercise price of an Incentive Share Option shall be equal to the Fair Market Value on the date of grant.
However, the exercise price of any Incentive Share Option shall be granted to any individual who, at the date of grant, owns Shares possessing more than ten percent of the total combined voting power of all classes of shares of the Company only if
such Option is granted at a price that is not less than 110% of Fair Market Value on the date of grant and the Option is exercisable for no more than five years from the date of grant. 

(d) Transfer Restriction. The Participant shall give the Company prompt notice of any disposition of Shares acquired by exercise of an
Incentive Share Option within (i) two years from the date of grant of such Incentive Share Option or (ii) one year after the transfer of such Shares to the Participant. 

(e) Expiration of Incentive Share Options. No Award of an Incentive Share Option may be made pursuant to this Plan after the tenth
anniversary of the Effective Date. 
 (f) Right to Exercise. During a Participant’s lifetime, an Incentive Share Option may be
exercised only by the Participant. 
 ARTICLE 6 

RESTRICTED SHARES AND RESTRICTED SHARE UNITS 

6.1 Grant of Restricted Shares. The Committee is authorized to make Awards of Restricted Shares and/or Restricted Share Units to
any Participant selected by the Committee in such amounts and subject to such terms and conditions as determined by the Committee. All Awards of Restricted Shares shall be evidenced by an Award Agreement. 

6.2 Issuance and Restrictions. Restricted Shares shall be subject to such restrictions on transferability and other restrictions
as the Committee may impose (including, without limitation, limitations on the right to vote Restricted Shares or the right to receive dividends on the Restricted Share). These restrictions may lapse separately or in combination at such times,
pursuant to such circumstances, in such installments, or otherwise, as the Committee determines at the time of the grant of the Award or thereafter. 

6.3 Forfeiture/Repurchase. Except as otherwise determined by the Committee at the time of the grant of the Award or thereafter,
upon termination of employment or service during the applicable restriction period, Restricted Shares that are at that time subject to restrictions shall be forfeited or repurchased in accordance with the Award Agreement; provided,
however, that the Committee may (a) provide in any Restricted Share Award Agreement that restrictions or forfeiture and repurchase conditions relating to Restricted Shares will be waived in whole or in part in the event of terminations
resulting from specified causes, and (b) in other cases waive in whole or in part restrictions or forfeiture and repurchase conditions relating to Restricted Shares. 

  
 8 

 6.4 Certificates for Restricted Shares. Restricted Shares granted pursuant to
the Plan may be evidenced in such manner as the Committee shall determine. If certificates representing Restricted Shares are registered in the name of the Participant, certificates must bear an appropriate legend referring to the terms, conditions,
and restrictions applicable to such Restricted Shares, and the Company may, at its discretion, retain physical possession of the certificate until such time as all applicable restrictions lapse. 

6.5 Restricted Share Units. At the time of grant, the Committee shall specify the date or dates on which the Restricted Share Units
shall become fully vested and nonforfeitable, and may specify such conditions to vesting as it deems appropriate. At the time of grant, the Committee shall specify the maturity date applicable to each grant of Restricted Share Units which shall be
no earlier than the vesting date or dates of the Award and may be determined at the election of the grantee. On the maturity date, the Company shall, subject to Sections 7.4 and 7.5, transfer to the Participant one unrestricted, fully transferable
Share for each Restricted Share Unit scheduled to be paid out on such date and not previously forfeited. 
 ARTICLE 7 

PROVISIONS APPLICABLE TO AWARDS 

7.1 Award Agreement. Awards under the Plan shall be evidenced by Award Agreements that set forth the terms, conditions and limitations
for each Award which may include the term of an Award, the provisions applicable in the event the Participant’s employment or service terminates, and the Company’s authority to unilaterally or bilaterally amend, modify, suspend, cancel or
rescind an Award. 
 7.2 Limits on Transfer. No right or interest of a Participant in any Award may be pledged, encumbered, or
hypothecated to or in favor of any party other than the Company or a Subsidiary, or shall be subject to any lien, obligation, or liability of such Participant to any other party other than the Company or a Subsidiary. Except as otherwise provided by
the Committee, no Award shall be assigned, transferred, or otherwise disposed of by a Participant other than by will or the laws of descent and distribution. The Committee by express provision in the Award or an amendment thereto may permit an Award
(other than an Incentive Share Option) to be transferred to, exercised by and paid to certain persons or entities related to the Participant, including but not limited to members of the Participant’s family, charitable institutions, or trusts
or other entities whose beneficiaries or beneficial owners are members of the Participant’s family and/or charitable institutions, or to such other persons or entities as may be expressly approved by the Committee, pursuant to such conditions
and procedures as the Committee may establish. Any permitted transfer shall be subject to the condition that the Committee receive evidence satisfactory to it that the transfer is being made for estate and/or tax planning purposes (or to a
“blind trust” in connection with the Participant’s termination of employment or service with the Company or a Subsidiary to assume a position with a governmental, charitable, educational or similar
non-profit institution) and on a basis consistent with the Company’s lawful issue of securities. 

  
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 7.3 Beneficiaries. Notwithstanding Section 7.2, a Participant may, in the manner
determined by the Committee, designate a beneficiary to exercise the rights of the Participant and to receive any distribution with respect to any Award upon the Participant’s death. A beneficiary, legal guardian, legal representative, or other
person claiming any rights pursuant to the Plan is subject to all terms and conditions of the Plan and any Award Agreement applicable to the Participant, except to the extent the Plan and Award Agreement otherwise provide, and to any additional
restrictions deemed necessary or appropriate by the Committee. If the Participant is married and resides in a community property jurisdiction, a designation of a person other than the Participant’s spouse as his or her beneficiary with respect
to more than 50% of the Participant’s interest in the Award shall not be effective without the prior written consent of the Participant’s spouse. If no beneficiary has been designated or survives the Participant, payment shall be made to
the person entitled thereto pursuant to the Participant’s will or the laws of descent and distribution. Subject to the foregoing, a beneficiary designation may be changed or revoked by a Participant at any time provided the change or revocation
is filed with the Committee. 
 7.4 Share Certificate. Notwithstanding anything herein to the contrary, the Company shall not be
required to issue or deliver any certificates evidencing Shares pursuant to the exercise of any Award, unless and until the Board has determined, with advice of counsel, that the issuance and delivery of such Shares is in compliance with all
Applicable Laws, regulations of governmental authorities and, if applicable, the requirements of any exchange on which the Shares are listed or traded. All Share certificates delivered pursuant to the Plan are subject to any stop-transfer orders and
other restrictions as the Committee deems necessary or advisable to comply with all Applicable Laws, and the rules of any national securities exchange or automated quotation system on which the Shares are listed, quoted, or traded. The Committee may
place legends on any Share certificate to reference restrictions applicable to the Share. In addition to the terms and conditions provided herein, the Board may require that a Participant make such reasonable covenants, agreements, and
representations as the Board, in its discretion, deems advisable in order to comply with any such laws, regulations, or requirements. The Committee shall have the right to require any Participant to comply with any timing or other restrictions with
respect to the settlement or exercise of any Award, including a window-period limitation, as may be imposed in the discretion of the Committee. 

7.5 Paperless Administration. Subject to Applicable Laws, the Committee may make Awards, provide applicable disclosure and procedures
for exercise of Awards by an internet website or interactive voice response system for the paperless administration of Awards. 
 7.6
Foreign Currency. A Participant may be required to provide evidence that any currency used to pay the exercise price of any Award were acquired and taken out of the jurisdiction in which the Participant resides in accordance with Applicable
Laws, including foreign exchange control laws and regulations. In the event the exercise price for an Award is paid in Chinese Renminbi or other foreign currency, as permitted by the Committee, the amount payable will be determined by conversion
from U.S. dollars at the official rate promulgated by the People’s Bank of China for Chinese Renminbi, or for jurisdictions other than the People’s Republic of China, the exchange rate as selected by the Committee on the date of exercise.

  
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 ARTICLE 8 

CHANGES IN CAPITAL STRUCTURE 

8.1 Adjustments. In the event of any distribution, share split, combination or exchange of Shares, amalgamation, arrangement or
consolidation, reorganization of the Company, including the Company becoming a subsidiary in a transaction not involving a Corporate Transaction, spin-off, recapitalization or other distribution (other than
normal cash dividends) of Company assets to its shareholders, or any other change affecting the Shares or the share price of a Share, the Committee shall make such proportionate and equitable adjustments, if any, to reflect such change with respect
to (a) the aggregate number and type of shares that may be issued under the Plan (including, but not limited to, adjustments of the limitations in Section 3.1 and substitutions of shares in a parent or surviving company); (b) the terms and
conditions of any outstanding Awards (including, without limitation, any applicable performance targets or criteria with respect thereto); and (c) the grant or exercise price per share for any outstanding Awards under the Plan. The form and
manner of any such adjustments shall be determined by the Committee in its sole discretion. 
 8.2 Outstanding Awards – Corporate
Transactions. Except as provided otherwise in an individual Award Agreement or any other written agreement entered into by and between the Company and a Participant, in the event of a Corporate Transaction: 

(a) If the Award is either (i) assumed by the successor entity or Parent thereof or replaced with a comparable Award (as determined by the
Committee) with respect to shares of the capital stock of the successor entity or Parent thereof or (ii) replaced with a cash incentive program of the successor entity which preserves the compensation element of such Award existing at the time
of the Corporate Transaction and provides for subsequent payout in accordance with the same vesting schedule applicable to such Award, then such Award (if assumed), the replacement Award (if replaced), or the cash incentive program automatically
shall become fully vested, exercisable and payable and be released from any restrictions on transfer (other than transfer restrictions applicable to Options) and repurchase or forfeiture rights, immediately upon termination of the Participant’s
employment or service with all Service Recipients within twelve (12) months of the Corporate Transaction without cause or voluntarily by the Participant for Good Reason. 

(b) If a Participant’s Awards are not converted, assumed, or replaced by a successor, as described in clause (a) above, such Awards
shall become fully exercisable and all forfeiture restrictions on such Awards shall lapse immediately prior to the specified effective date of such Corporate Transaction, provided that the Participant remains an Employee, Consultant or member
of the Board on the effective date of the Corporate Transaction. 
 (c) Notwithstanding clause (a) or clause (b) above, upon an
occurrence of a Corporate Transaction set forth in Sections 2.8(d) and 2.8(e), a Participant’s Awards shall become fully exercisable and the forfeiture restrictions with respect to such amount shall lapse. 

  
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 (d) Upon, or in anticipation of, a Corporate Transaction, the Committee may in its sole
discretion provide for (i) any and all Awards outstanding hereunder to terminate at a specific time in the future and shall give each Participant the right to exercise such Awards during a period of time as the Committee shall determine,
(ii) either the purchase of any Award for an amount of cash equal to the amount that could have been attained upon the exercise of such Award or realization of the Participant’s rights had such Award been currently exercisable or payable
or fully vested (and, for the avoidance of doubt, if as of such date the Committee determines in good faith that no amount would have been attained upon the exercise of such Award or realization of the Participant’ s rights, then such Award may
be terminated by the Company without payment), (iii) the replacement of such Award with other rights or property selected by the Committee in its sole discretion or the assumption of or substitution of such Award by the successor or surviving
corporation, or a parent or subsidiary thereof, with appropriate adjustments as to the number and kind of Shares and prices, or (iv) provide for payment of Awards in cash based on the value of Shares on the date of the Corporate Transaction
plus reasonable interest on the Award through the date such Award would otherwise be vested or have been paid in accordance with its original terms, if necessary to comply with Section 409A of the Code. 

8.3 Outstanding Awards – Other Changes. In the event of any other change in the capitalization of the Company or corporate change
other than those specifically referred to in this Article 8, the Committee may, in its absolute discretion, make such adjustments in the number and class of shares subject to Awards outstanding on the date on which such change occurs and in the per
share grant or exercise price of each Award as the Committee may consider appropriate to prevent dilution or enlargement of rights. 
 8.4
No Other Rights. Except as expressly provided in the Plan, no Participant shall have any rights by reason of any subdivision or consolidation of shares of any class, the payment of any dividend, any increase or decrease in the number of
shares of any class or any dissolution, liquidation, merger, or consolidation of the Company or any other corporation. Except as expressly provided in the Plan or pursuant to action of the Committee under the Plan, no issuance by the Company of
shares of any class, or securities convertible into shares of any class, shall affect, and no adjustment by reason thereof shall be made with respect to, the number of shares subject to an Award or the grant or exercise price of any Award. 

ARTICLE 9 

ADMINISTRATION 
 9.1
Committee. The Plan shall be administered by the Compensation Committee of the Board; provided, however that the Compensation Committee may delegate to a committee of one or more members of the Board the authority to grant or
amend Awards to Participants other than Independent Directors and executive officers of the Company. The Committee shall consist of at least two individuals, each of whom qualifies as a non-employee director
within the meaning of Rule 16b-3(b)(3) under the Exchange Act. Reference to the Committee shall refer to the Board if the Compensation Committee has not been established or ceases to exist and the Board does
not appoint a successor Committee. Notwithstanding the foregoing, the full Board, acting by majority of its members in office shall conduct the general administration of the Plan if required by Applicable Laws, and with respect to Awards granted to
Independent Directors and for purposes of such Awards the term “Committee” as used in the Plan shall be deemed to refer to the Board. 

  
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 9.2 Action by the Committee. A majority of the Committee shall constitute a quorum.
The acts of a majority of the members present at any meeting at which a quorum is present, and acts approved in writing by a majority of the Committee in lieu of a meeting, shall be deemed the acts of the Committee. Each member of the Committee is
entitled to, in good faith, rely or act upon any report or other information furnished to that member by any officer or other employee of the Company or any Subsidiary, the Company’s independent certified public accountants, or any executive
compensation consultant or other professional retained by the Company to assist in the administration of the Plan. 
 9.3 Authority of
Committee. Subject to any specific designation in the Plan, the Committee has the exclusive power, authority and discretion to: 
 (a)
Designate eligible Employees, members of the Board and Consultants to receive Awards; 
 (b) Determine the type or types of Awards to be
granted to each Participant; 
 (c) Determine the number of Awards to be granted and the number of Shares to which an Award will relate; 

(d) Determine the terms and conditions of any Award granted pursuant to the Plan, including, but not limited to, the exercise price, grant
price, or purchase price, any restrictions or limitations on the Award, any schedule for lapse of forfeiture restrictions or restrictions on the exercisability of an Award, and accelerations or waivers thereof, any provisions related to non-competition and recapture of gain on an Award, based in each case on such considerations as the Committee in its sole discretion determines; 

(e) Determine whether, to what extent, and pursuant to what circumstances an Award may be settled in, or the exercise price of an Award may be
paid in, cash, Shares, other Awards, or other property, or an Award may be canceled, forfeited, or surrendered (whether or not in exchange for another Award or combination of Awards); 

(f) Prescribe the form of each Award Agreement, which need not be identical for each Participant; 

(g) Decide all other matters that must be determined in connection with an Award; 

(h) Establish, adopt, or revise any rules and regulations as it may deem necessary or advisable to administer the Plan; 

(i) Interpret the terms of, and any matter arising pursuant to, the Plan or any Award Agreement; and 

  
 13 

 (j) Make all other decisions and determinations that may be required pursuant to the Plan or
as the Committee deems necessary or advisable to administer the Plan. 
 9.4 Decisions Binding. The Committee’s interpretation of
the Plan, any Awards granted pursuant to the Plan, any Award Agreement and all decisions and determinations by the Committee with respect to the Plan are final, binding, and conclusive on all parties. 

ARTICLE 10 
 EFFECTIVE
AND EXPIRATION DATE 
 10.1 Effective Date. The Plan is effective as of the date it is adopted and approved by the Board in
accordance with the applicable provisions of the Company’s Memorandum of Association and Articles of Association (the “Effective Date”). 

10.2 Expiration Date. The Plan will expire on, and no Award may be granted pursuant to the Plan after, the tenth anniversary of the
Effective Date. Any Awards that are outstanding on the tenth anniversary of the Effective Date shall remain in force according to the terms of the Plan and the applicable Award Agreement. 

ARTICLE 11 
 AMENDMENT,
MODIFICATION, AND TERMINATION 
 11.1 Amendment, Modification, And Termination. With the approval of the Board, at any time and
from time to time, the Committee may terminate, amend or modify the Plan; provided, however, that unless the Company decides to follow home country practice, (a) to the extent necessary and desirable to comply with Applicable
Laws, or stock exchange rules, the Company shall obtain shareholder approval of any Plan amendment in such a manner and to such a degree as required, and (b) shareholder approval is required for any amendment to the Plan that (i) increases
the number of Shares available under the Plan (other than any adjustment as provided by Article 8), (ii) permits the Committee to extend the term of the Plan or the exercise period for an Option beyond ten years from the date of grant, or
(iii) results in a material increase in benefits or a change in eligibility requirements. 
 11.2 Awards Previously Granted.
Except with respect to amendments made pursuant to Section 12.15, no termination, amendment, or modification of the Plan shall adversely affect in any material way any Award previously granted pursuant to the Plan without the prior written
consent of the Participant. 

  
 14 

 ARTICLE 12 

GENERAL PROVISIONS 
 12.1
No Rights to Awards. No Participant, employee, or other person shall have any claim to be granted any Award pursuant to the Plan, and neither the Company nor the Committee is obligated to treat Participants, employees, and other persons
uniformly. 
 12.2 No Shareholders Rights. No Award gives the Participant any of the rights of a Shareholder of the Company unless and
until Shares are in fact issued to such person in connection with such Award. 
 12.3 Taxes. No Shares shall be delivered under the
Plan to any Participant until such Participant has made arrangements acceptable to the Committee for the satisfaction of any income and employment tax withholding obligations under Applicable Laws. The Company or any Subsidiary shall have the
authority and the right to deduct or withhold, or require a Participant to remit to the Company, an amount sufficient to satisfy all applicable taxes (including the Participant’s payroll tax obligations) required or permitted by law to be
withheld with respect to any taxable event concerning a Participant arising as a result of this Plan. The Committee may in its discretion and in satisfaction of the foregoing requirement allow a Participant to elect to have the Company withhold
Shares otherwise issuable under an Award (or allow the return of Shares) having a Fair Market Value equal to the sums required to be withheld. Notwithstanding any other provision of the Plan, the number of Shares which may be withheld with respect
to the issuance, vesting, exercise or payment of any Award (or which may be repurchased from the Participant of such Award after such Shares were acquired by the Participant from the Company) in order to satisfy all of the Participant’s income
and payroll tax liabilities with respect to the issuance, vesting, exercise or payment of the Award shall, unless specifically approved by the Committee, be limited to the number of Shares which have a Fair Market Value on the date of withholding or
repurchase equal to the aggregate amount of such liabilities based on the minimum statutory income and payroll tax withholding rates that are applicable to such supplemental taxable income under Applicable Laws. 

12.4 No Right to Employment or Services. Nothing in the Plan or any Award Agreement shall interfere with or limit in any way the right
of the Service Recipient to terminate any Participant’s employment or services at any time, nor confer upon any Participant any right to continue in the employ or service of any Service Recipient. 

12.5 Effect of Plan upon Other Compensation Plans. The adoption of the Plan shall not affect any other compensation or incentive plans
in effect for any Service Recipient. Nothing in the Plan shall be construed to limit the right of any Service Recipient: (a) to establish any other forms of incentives or compensation for Employees, members of the Board or Consultants, or
(b) to grant or assume options or other rights or awards otherwise than under the Plan in connection with any proper corporate purpose including without limitation, the grant or assumption of options in connection with the acquisition by
purchase, lease, merger, consolidation or otherwise, of the business, stock or assets of any corporation, partnership, limited liability company, firm or association. 

  
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 12.6 Unfunded Status of Awards. The Plan is intended to be an “unfunded”
plan for incentive compensation. With respect to any payments not yet made to a Participant pursuant to an Award, nothing contained in the Plan or any Award Agreement shall give the Participant any rights that are greater than those of a general
creditor of the Company or any Subsidiary. 
 12.7 Indemnification. To the extent allowable pursuant to applicable law, each member of
the Committee or of the Board shall be indemnified and held harmless by the Company from any loss, cost, liability, or expense that may be imposed upon or reasonably incurred by such member in connection with or resulting from any claim, action,
suit, or proceeding to which he or she may be a party or in which he or she may be involved by reason of any action or failure to act pursuant to the Plan and against and from any and all amounts paid by him or her in satisfaction of judgment in
such action, suit, or proceeding against him or her; provided that he or she gives the Company an opportunity, at its own expense, to handle and defend the same before he or she undertakes to handle and defend it on his or her own behalf. The
foregoing right of indemnification shall not be exclusive of any other rights of indemnification to which such persons may be entitled pursuant to the Company’s Memorandum of Association and Articles of Association, as a matter of law, or
otherwise, or any power that the Company may have to indemnify them or hold them harmless. 
 12.8 Relationship to other Benefits. No
payment pursuant to the Plan shall be taken into account in determining any benefits pursuant to any pension, retirement, savings, profit sharing, group insurance, welfare or other benefit plan of the Company or any Subsidiary except to the extent
otherwise expressly provided in writing in such other plan or an agreement thereunder. 
 12.9 Expenses. The expenses of administering
the Plan shall be borne by the Company and its Subsidiaries. 
 12.10 Titles and Headings. The titles and headings of the Sections in
the Plan are for convenience of reference only and, in the event of any conflict, the text of the Plan, rather than such titles or headings, shall control. 

12.11 Fractional Shares. No fractional Share shall be issued and the Committee shall determine, in its discretion, whether cash shall be
given in lieu of fractional shares or whether such fractional shares shall be eliminated by rounding up or down as appropriate. 
 12.12
Government and Other Regulations. The obligation of the Company to make payment of awards in Shares or otherwise shall be subject to all Applicable Laws and to such approvals by government agencies as may be required. The Company shall be
under no obligation to register any of the Shares paid pursuant to the Plan under the Securities Act or any other similar law in any applicable jurisdiction. If the Shares paid pursuant to the Plan may in certain circumstances be exempt from
registration pursuant to the Securities Act or other Applicable Laws, the Company may restrict the transfer of such Shares in such manner as it deems advisable to ensure the availability of any such exemption. 

12.13 Governing Law. The Plan and all Award Agreements shall be construed in accordance with and governed by the laws of the Cayman
Islands. 

  
 16 

 12.14 Section 409A. To the extent that the Committee determines
that any Award granted under the Plan is or may become subject to Section 409A of the Code, the Award Agreement evidencing such Award shall incorporate the terms and conditions required by Section 409A of the Code. To the extent
applicable, the Plan and the Award Agreements shall be interpreted in accordance with Section 409A of the Code and the U.S. Department of Treasury regulations and other interpretative guidance issued thereunder, including without limitation any
such regulation or other guidance that may be issued after the Effective Date. Notwithstanding any provision of the Plan to the contrary, in the event that following the Effective Date the Committee determines that any Award may be subject to
Section 409A of the Code and related U.S. Department of Treasury guidance (including such U.S. Department of Treasury guidance as may be issued after the Effective Date), the Committee may adopt such amendments to the Plan and the applicable
Award agreement or adopt other policies and procedures (including amendments, policies and procedures with retroactive effect), or take any other actions, that the Committee determines is necessary or appropriate to (a) exempt the Award from
Section 409A of the Code and /or preserve the intended tax treatment of the benefits provided with respect to the Award, or (b) comply with the requirements of Section 409A of the Code and related U.S. Department of Treasury guidance.

 12.15 Appendices. The Committee may approve such supplements, amendments or appendices to the Plan as it may consider necessary or
appropriate for purposes of compliance with applicable laws or otherwise and such supplements, amendments or appendices shall be considered a part of the Plan; provided, however, that no such supplements shall increase the share
limitations contained in Section 3.1 of the Plan. 
 * * * * * 

  
 17

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