Document:

YOU On Demand Holdings, Inc.: Exhibit 10.26 - Filed by newsfilecorp.com

RETENTION AND SEPARATION AGREEMENT 

     Agreement made as of this 30 day
of March, 2015 between YOU ON DEMAND HOLDINGS, INC., a Nevada Corporation (the
“Company”) and MARC URBACH, an individual residing at 79 Greenhill Road,
Springfield, New Jersey, 07081 (“Executive”) (the “Retention and Separation
Agreement”). 

BACKGROUND 

     The Company and Executive entered
into an Employment Agreement dated January 31, 2014 (the “Employment Agreement”)
pursuant to which Executive has served as President and Chief Financial Officer
of the Company. The Company now wishes to terminate the Employment Agreement as
of March 31, 2015 on the terms set forth herein, without Executive invoking any
right to resign with good reason, while retaining the services of Executive
thereafter as a Consultant pursuant to the terms of a consulting agreement (the
“Consulting Agreement”) to be entered into simultaneously with the execution of
this Retention and Separation Agreement. 

     NOW, THEREFORE, in consideration
of the foregoing and the mutual covenants herein contained and for good and
valuable consideration, the receipt and adequacy of which are hereby
acknowledged, the parties hereto, intending to be legally bound, agree as
follows: 

     1.      Termination
of Executive’s Employment. The Company hereby terminates Executive’s
employment without cause, in accordance with Section 4.4 of the Employment
Agreement, effective March 31, 2015, (the “Termination Date”). Provided that the
Company complies in full with the terms of this Retention and Separation
Agreement, Executive hereby waives further notice of such Termination, and
waives any right he may have to invoke his right to terminate his employment
with good reason based on any actions of the Company prior to this date, and
based on the transactions contemplated hereby. 

     2.     
Resignation as Officer, Director, and Plan Fiduciary. To the extent that,
as of the Termination Date Executive has not previously resigned from any
position as an officer, director, trustee, plan administrator or fiduciary with
respect to the Company, and each of its parents, subsidiaries, affiliates, and
any of their employee benefit or pension plans, Executive shall be deemed to
have resigned all such positions as of the Termination Date without further
action on the part of Executive or the Company. 

     3.      Severance.

               3.1      Except
as they are modified herein, the Company acknowledges its obligation to pay to
Executive the Severance Payments and benefits provided in Sections 5.1.1.
(i)(A), (ii), (iii), (iv) and (v) of the Employment Agreement. 

               3.2      The
terms of Section 5.1.2 of the Employment Agreement shall apply to all
outstanding unvested options, warrants or restricted stock, and all vested
options and warrants granted to Executive. 

               3.3      The
eighteen (18) month severance payment shall be paid to Executive in a lump sum
within the later of ten (10) days after the Termination Date, or the date of the
delivery of Executive’s General Release to the Company pursuant to paragraph 4
below. 

               3.4      At
Executive’s option, Executive may elect not to participate in the Company’s
health insurance plan, and shall be paid in lieu thereof the sum of $47,586.12,
representing 80% of the cost to the Company of such coverage, which shall be
paid to him in a lump sum within ten (10) days of his delivering his election to
the Company. 

               3.5      At
the time of payment of the Severance Payment Executive shall be paid an
additional payment equal to four (4) weeks base salary on account of vacation
time earned but not taken by Executive.

               3.6      Executive
shall not be required to mitigate the Severance Payments by seeking other
employment or otherwise rendering services for compensation and such payments
shall not be reduced or abated by reason of any compensation (in whatever form)
earned by Executive on account of any other employment or rendering of services,
without regard to when such compensation is paid. 

               3.7      In
the event that Executive’s employment is terminated for any reason other than
for cause prior to March 31, 2015, the date of such earlier termination shall be
the Termination Date and all amounts payable hereunder and all other terms and
conditions of this Retention and Separation Agreement shall be due and/or shall
apply as of that date. 

     4.      Releases.
Within forty-five (45) days of the Termination Date, Executive shall sign and
deliver to the Company a General Release in the form attached hereto as Exhibit
A. At the time of this delivery of the General Release to the Company, the
Company shall deliver to the Executive its duly executed General Release in the
form attached hereto as Exhibit B. In the event of Executive’s death prior to
payment of the Severance Payments, the payments shall be made to Executive’s
Estate upon delivery of a release executed by the Estate, and the Company shall
deliver its release to the Estate. 

     5.     
Insurance. For a period of seven (7) years from the Termination Date, the
Company shall maintain in effect directors and officers insurance in an amount
not less than the amount maintained as of the present date, which shall cover
Executive with respect to his conduct, actions or omissions as an officer,
director, manager, employee or agent of the Company (or any parent, subsidiary,
affiliate or benefit plan of the Company or any of the foregoing).

     6.      Survival
of Obligations. The provisions of this Retention and Separation Agreement
and the provisions of the Employment Agreement which by their terms or substance
contemplate continuing effect shall survive the termination of such
Agreements.

     7.      Consulting
Agreement. Simultaneous with the execution of this Retention and Separation
Agreement, Executive and the Company shall execute and deliver to the other the
Consulting Agreement, in the form attached hereto as Exhibit C. 

- 2 - 

     8.      Confidentiality.

          8.1      This
Retention and Separation Agreement and the Exhibits hereto are confidential and
the Parties shall not disclose any information regarding their terms, except
that Executive may disclose them to Executive’s immediate family and any tax,
legal or other counsel that he has consulted regarding the meaning or effect
hereof or as required by law. Executive will instruct each of the foregoing not
to disclose the same to anyone. The Company agrees to disclose any such
information only to any tax, legal or other counsel of the Company or as
required by law. 

          8.2      Any
non-disclosure provision in this Retention and Separation Agreement does not
prohibit or restrict either Party from responding to any inquiry about this
Retention and Separation Agreement or its underlying facts and circumstances by
the Securities and Exchange Commission (SEC), the Financial Industry Regulatory
Authority (FINRA), or any other self-regulatory organization or governmental
entity. 

     9.      Interpretation;
Merger.

          9.1      Whenever
possible, each provision of this Retention and Separation Agreement shall be
interpreted in such manner as to be effective and valid under applicable law,
but if any provision is held to be invalid, illegal or unenforceable in any
respect under any applicable law or rule in any jurisdiction, such invalidity,
illegality or unenforceability shall not affect any other provision or any other
jurisdiction, but this Retention and Separation Agreement shall be reformed,
construed and enforced in such jurisdiction as if such invalid, illegal or
unenforceable provision had never been contained herein.

          9.2      This
Retention and Separation Agreement (and the Employment Agreement to the extent
preserved herein) constitutes the complete and entire agreement and
understanding among the parties, and supersedes any and all prior or
contemporaneous agreements, commitments, understandings or arrangements, whether
written or oral, between or among any of the parties, in each case concerning
the subject matter hereof.

     10.     
Public Announcements. The text of all statements or releases given to the
employees or business associates of the Company or issued to the press regarding
this agreement or the termination of Executive’s employment shall be mutually
agreed to by Executive and the Company. 

     11.      Governing
Law. This Retention and Separation Agreement shall be governed by and
construed in accordance with the internal law of the State of New York without
application of its principles of conflict of laws. 

     12.      Exclusive
Jurisdiction and Venue. Any action involving a dispute arising out of or
relating to this Retention and Separation Agreement or the Exhibits hereto,
their performance, interpretation or effect shall be brought in the federal or
state courts located in the County of New York, which shall have exclusive
jurisdiction thereof. The parties hereby submit to the personal jurisdiction of
such Courts and waive any objection based on improper or inconvenient forum, and
any right to seek dismissal or transfer on such basis. 

- 3 - 

     13.     
Amendment; Assignment; Binding Effect; Counterparts and Signature. The
terms of this Retention and Separation Agreement may be amended only by a
writing signed by all Parties. This Retention and Separation Agreement may be
assigned by the Company only in connection with a sale or transfer of all or
substantially all of its assets and business. The Retention and Separation
Agreement shall be binding upon and inure to the benefit of the parties, their
heirs, executors, personal representatives, successors and permitted assigns.
This Retention and Separation Agreement may be executed in separate
counterparts, each of which is deemed to be an original and all of which taken
together constitute one and the same agreement. This Retention and Separation
Agreement, to the extent signed and delivered by means of a facsimile machine or
other electronic transmission (including .pdf files), shall be treated in all
manner and respects and for all purposes as an original agreement or instrument
and shall be considered to have the same binding legal effect as if it were the
original signed version thereof delivered in person. 

      IN WITNESS WHEREOF, the parties
have each executed this Agreement as of the date first set forth above. 

	 	YOU ON DEMAND HOLDINGS, INC 
	 	  
	 	  
	 	By:  /s/ WEICHENG LIU 
	 	Name: Weicheng Liu 
	 	Title: Chief Executive Officer 
	 	  
	 	  
	 	  
	 	  
	 	 /s/ MARC URBACH 
	 	MARC URBACH 

- 4 -YOU On Demand Holdings, Inc.: Exhibit 10.27 - Filed by newsfilecorp.com

CONSULTING AGREEMENT 

     This Consulting Agreement (this
“Agreement”), dated as of March 31, 2015, is entered into by and between
You On Demand Holdings, Inc. (the “Company”) and Marc Urbach
(“Consultant”). (The Company and Consultant are referenced collectively
herein as the “Parties”; each of the Parties is referred to individually
as a “Party”).

RECITALS 

     WHEREAS, Consultant is currently
employed by the Company as President and Chief Financial Officer; and WHEREAS,
Consultant’s employment with the Company will terminate as of the date of this
Agreement, and the Company desires to engage Consultant to provide transition
services for the Company in accordance with the provisions of this Agreement;
and Consultant desires and is willing to accept engagement with the Company on
the terms and conditions of this Agreement. 

     NOW, THEREFORE, in consideration
of the foregoing recitals, the mutual covenants and conditions herein, and other
good and valuable consideration, the receipt and adequacy of which is hereby
acknowledged, the Parties hereby agree as follows: 

     AGREEMENTS

1. Consulting Services; Term. 

     1.1 Company desires to engage
Consultant as an independent contractor providing services to the Company, and
Consultant desires to accept such engagement, upon the terms and conditions in
this Agreement. 

     1.2 The term of this Agreement
(the “Term”) shall begin as of March 31, 2015, and end on the relevant
date described in Section 3, unless extended by mutual agreement of the
Parties.

     1.3 During the Term, Consultant
shall perform the transition services set forth in Exhibit A to this
Agreement. In performing such services, Consultant shall report to the Chief
Executive Officer (“CEO”) of Company.

     1.4 Consultant shall be generally
responsible for maintaining, at Consultant’s own expense, a place of work, any
necessary equipment and supplies, and appropriate communications facilities.

     1.5 During and after the Term,
Consultant will not: (a) negotiate or enter into any oral or written contract,
agreement, or arrangement on behalf of or in the name of the Company, sign any
checks on behalf of or authorize any payments by the Company, or otherwise bind
the Company, without the express prior written consent of the CEO of Company;
(b) knowingly engage in any conduct, or cause the Company to engage in any
conduct, that would result in the Company’s breach or violation of any
agreement, law, ordinance, or regulation; or (c) describe or represent
Consultant, or hold Consultant out, as an employee of the Company. 

2. Fees and Expenses.
Payment of the Fees shall be made in the amount and at the time set forth in
Exhibit A. If the Consultant incurs any reimbursable expenses, Consultant shall
be reimbursed promptly upon providing supporting documentation provided that expenses
were approved by the Company in accordance with the Company’s employee expense
reimbursement policies and incurred by Consultant on behalf of the Company.

3. Termination of Agreement. 

     3.1 The Term and this Agreement
shall begin on the date hereof and shall terminate 6 months from the date hereof
(the “Termination Date”). 

     3.2 Upon the Termination Date,
Consultant shall be entitled only to (a) the portion of Consultant’s fee that
was earned before the Termination Date; and (b) reimbursement of expenses
incurred by Consultant before the Termination Date that are reimbursable under
Section 2 (the “Accrued Compensation”).

4. Independent Contractor; No Employee
Benefits.

     4.1 In performing services for
the Company under this Agreement, Consultant shall act as an independent
contractor with respect to the Company and not as its employee. As an
independent contractor, Consultant shall accept any directions issued by the
Company pertaining to the goals to be attained and the results to be achieved by
Consultant, but shall be solely responsible for the manner in which Consultant’s
services shall be performed. During the Term, Consultant may perform work on
behalf of persons and entities other than the Company, so long as: (a)
Consultant devotes sufficient time to performance of services under this
Agreement as shall be reasonably necessary for Consultant to effectively and
efficiently perform those services; (b) Consultant does not violate any part of
this Agreement or any obligations Consultant may otherwise have or any
restrictive covenants with the Company or an affiliate of the Company; and (c)
Consultant does not engage in any conduct that creates an actual or apparent
conflict of interest with Consultant’s obligations to the Company under this
Agreement.

     4.2 Consultant agrees and
acknowledges that: (a) except as otherwise provided in an agreement between
Consultant and the Company, at no point during or after the Term shall
Consultant be eligible to participate in any of the Company’s employee benefit
plans, fringe benefit programs, group insurance arrangements, or other similar
plans or programs maintained by Company for the benefit of its employees, and
shall never claim that Consultant is eligible for or entitled to any benefits
under any such plan, arrangement, or program based on services performed under
this Agreement; (b) the Company shall not provide Consultant with any statutory
benefit available to employees, including but not limited to workers’
compensation, disability insurance, Social Security, or unemployment
compensation coverage with respect to services performed during the Term; and
(c) the Company shall not make any tax or other withholdings from any payment it
makes to Consultant or any contributions to any federal or state agency with
respect to such payments on behalf of Consultant, but shall report the payments
made to Consultant hereunder on an IRS Form 1099. Consultant agrees never to
claim, during or after the Term, that Consultant was or is an employee of the
Company at any point during the Term.

5. Legal Requirements and
Insurance. 

     5.1 Consultant represents and
warrants to the Company that Consultant has fulfilled all legal obligations
necessary for Consultant to perform the services and tasks described in
Exhibit A of this Agreement and to otherwise comply with Consultant’s
obligations hereunder. 

     5.2 Consultant shall comply at
Consultant’s own expense with all applicable provisions of workers’ compensation
laws, Social Security law, federal, state, and local income tax laws, and all
other applicable laws and regulations relating to terms and
conditions required to be fulfilled by independent contractors.

- 2 - 

     5.3 The Parties acknowledge that
the Company intends to deduct the fees it pays to Consultant for services under
this Agreement (the “Consulting Fees”) as an ordinary and necessary
business expense for income tax purposes. Consultant agrees and represents that,
except as otherwise required in writing by the Internal Revenue Service, (a)
Consultant will treat the Consulting Fees as ordinary income for income tax
purposes, pay all taxes due on Consultant’s receipt of the Consulting Fees
including, but not limited to, income taxes and self-employment taxes
(“Consultant’s Taxes”); and (b) if Consultant reports the receipt of the
Consulting Fees as other than ordinary income and/or fails to pay Consultant’s
Taxes, Consultant will indemnify and hold harmless the Company from the employee
share of any and all taxes, penalties, interest, costs and expenses actually
incurred, and reasonable attorneys’ fees and accounting fees, assessed against
or incurred by the Company as a result thereof. 

     5.4 If required by law or
regulation, Consultant will obtain, maintain, and pay for any insurance coverage
(including, without limitation, workers’ compensation or professional liability
insurance coverage) needed for Consultant to conduct its business and perform
services under this Agreement. Upon request of the Company, Consultant will
promptly provide the Company with a copy of the current insurance policy for any
such coverage. 

     5.5 The obligations of the
Company with respect to providing indemnification and/or insurance coverage
contained in section 8.9 of the Employment Agreement and section 5 of the
Separation Agreement shall apply with respect to all services rendered by
Consultant to the Company, and the Company shall take all steps necessary to
provide such indemnification and/or insurance coverage to Consultant hereunder.

     5.6 Consultant shall indemnify
and defend the Company, and hold it harmless, from and against any and all
claims, losses, damages and expenses (including reasonable attorneys’ fees and
costs) arising, directly or indirectly, from intentional misconduct or gross
negligence, in the performance of services under this Agreement, provided that
there shall be no duty to indemnify or defend with respect to actions or
omissions by you made in the good faith belief they were in the best interest of
the company. 

6. Restrictive Covenants. 

     6.1 Restrictive Covenants.
Consultant and the Company agree that the Company would suffer irreparable harm
and incur substantial damage if Consultant were to enter into Competition (as
defined herein) with the Company. Therefore, in order for the Company to protect
its legitimate business interests, Consultant agrees as follows: 

          (a)
Without the prior written consent of the Company, Consultant shall not, during
the Term, for any reason, directly or indirectly, invest or engage in any
business that is Competitive (as defined herein) with the business of the
Company or accept employment or render services to a Competitor (as defined
herein) of the Company as a director, officer, agent, employee or consultant or
solicit or attempt to solicit or accept business that is Competitive with the
business of the Company, except that Consultant may own up to five percent (5%)
of any outstanding class of securities of any company registered under Section
12 of the Securities Exchange Act of 1934, as amended. 

          (b)
Nothing contained herein shall relieve Consultant of his obligations pursuant to
sections 6.1.1, 6.1.2. , 6.1.3, 6.1.4 and 6.1.6 of the Employment Agreement.

- 3 - 

     6.2 Works for Hire.
Consultant acknowledges and agrees that all services performed for the Company
during the Term are provided on a work for hire basis (as that term is used in
the United States Copyright Act), and that Consultant has no right, claim or
title, and expressly disavows any such right, claim, or title, to any such work.
If, for any reason, the foregoing is ineffective to confirm the absolute,
irrevocable and unconditional ownership by, or rights of, the Company in any
materials created by Consultant in connection with such services, or if it
should ever be determined that any of such materials are not a
“work-made-for-hire” exclusively owned and authored by the Company, Consultant
hereby absolutely, irrevocably and unconditionally assigns (or, to the extent
such assignment is or may be prohibited or limited by any applicable law, hereby
absolutely, irrevocably and unconditionally licenses, royalty-free) exclusively
to the Company all of such materials, throughout the universe in perpetuity,
without condition, exclusion, limitation or reservation. 

     6.3 Return of Property. In
the event of the termination of Consultant’s engagement for any reason,
Consultant shall deliver to the Company: (i) all of the property of each of the
Company and its affiliates received at any time by Consultant (to the extent not
previously returned to the Company) and (ii) all the documents and data of any
nature and in whatever medium of each of the Company and its affiliates received
at any time by Consultant (to the extent not previously returned to the
Company), and Consultant shall not take any such property, documents or data or
any reproduction thereof, or any documents containing or pertaining to any
Confidential Information; provided, however, the foregoing shall not limit any
rights or obligations with respect to any such property, documents, data or
reproductions thereof that Consultant may have as a shareholder, creditor,
consultant and/or director of the Company. 

7. Non-Disparagement. Except
as otherwise required by law, Consultant and Company each agrees that he and it
respectively will not make any false, negative or disparaging comments about,
and that he and it will refrain from directly or indirectly making any comments
or engaging in publicity or any other action or activity which reflects
adversely upon, the other (and with respect to the Company, its employees,
agents or representatives). This Non-Disparagement provision applies to comments
made verbally, in writing, electronically or by any other means, including, but
not limited to blogs, postings, message boards, texts, video or audio files and
all other forms of communication. The Company will direct its executive officers
to comply with the foregoing.

8. Legal Representation.
Consultant acknowledges that he was advised to consult with, and has had
ample opportunity to receive the advice of, independent legal counsel before
executing this Agreement, and that the Company advised Consultant to do so and
that Consultant has fully exercised that opportunity to the extent he desired.
Consultant acknowledges that he had ample opportunity to consider this Agreement
and to receive an explanation from such legal counsel of the legal nature,
effect, ramifications, and consequences of this Agreement. Consultant warrants
that he has carefully read this Agreement, that he understands completely its
contents, that he understands the significance, nature, effect, and consequences
of signing it, and that he has agreed to and signed this Agreement knowingly and
voluntarily of his own free will, act, and deed, and for full and sufficient
consideration. 

9. Due Execution; Binding Obligation.
The Company represents and warrants that it has taken all necessary
action required to authorize, execute, deliver and perform this Agreement and
that when signed and delivered to Consultant, it is a valid legal and binding
obligation of the Company.

10. Miscellaneous. 

     10.1 Notices. Any notice
provided for in this Agreement must be in writing and must be either personally
delivered, mailed by first class mail postage prepaid and return receipt
requested) or sent by reputable overnight courier service (charges prepaid), or
faxed, to the recipient at the address below indicated: 

- 4 - 

	 	To Company: 
	 	  
	 	You On Demand Holdings, Inc. 
	 	Office Park, Tower A Suite 2603 
	 	10 Jintong West Road, 
	 	Chaoyang District, Beijing 
	 	100020 
	 	People’s Republic of China 
	 	  
	 	To Consultant: 
	 	  
	 	Marc Urbach 
	 	79 Greenhill Road 
	 	Springfield, New Jersey 07091

or such other address or to the attention of such other person
as the recipient Party shall have specified by prior written notice to the
sending Party. Any notice under this Agreement shall be deemed to have been
given when personally delivered, one business day after sent by reputable
overnight courier service, five days after deposit in the U.S. mail or at such
time as it is transmitted via facsimile, with receipt confirmed. 

     10.2 Severability. It is
the Parties’ intend that the provisions of this Agreement be read and
interpreted with every reasonable inference given to its enforceability.
However, it is also the Parties’ intent that if any term, provision or condition
of the Agreement is held to be invalid, void or unenforceable, the remainder of
the provisions thereof shall remain in full force and effect and shall in no way
be affected, impaired or invalidated.

     10.3 Complete Agreement.
This Agreement and those documents expressly referred to herein embody the
complete agreement and understanding among the Parties and supersede and preempt
any prior understandings, agreements or representations by or among the Parties,
written or oral, which may have been related to the subject matter hereof in any
way. 

     10.4 Counterparts. This
Agreement may be executed in separate counterparts, each of which is deemed to
be an original and all of which taken together constitute one and the same
agreement. This Agreement, to the extent signed and delivered by means of a
facsimile machine or other electronic transmission (including .pdf files), shall
be treated in all manner and respects and for all purposes as an original
agreement or instrument and shall be considered to have the same binding legal
effect as if it were the original signed version thereof delivered in
person.

     10.5 Amendment and Waiver.
This Agreement may not be orally canceled, changed, modified or amended, and no
cancellation, change, modification or amendment shall be effective or binding,
unless in writing and signed by both (a) the Company; and (b) Consultant. 

     10.6 Business Days. If any
time period for giving notice or taking action hereunder expires on a day which
is a Saturday, Sunday or legal holiday in the state in which the Company’s chief
employment office is located, the time period shall be automatically extended to
the business day immediately following such Saturday, Sunday or holiday. 

- 5 - 

     10.7 Assignment. This
Agreement shall be binding upon and inure to the benefit of the Company and
Consultant and each of their successors and assigns, as applicable. If the
Company shall merge or consolidate with or into, or transfer substantially all
of its assets, including goodwill, to another corporation or other form of
business organization, this Agreement shall be binding on, and run to the
benefit of, the successor of the Company resulting from such merger,
consolidation, or transfer. Consultant shall not assign, pledge, or encumber his
interest in this Agreement, or any part thereof, without the prior written
consent of the Company, and any such attempt to assign, pledge or encumber any
interest in this Agreement shall be null and void and shall have no effect
whatsoever. 

     10.8 Governing Law;
Jurisdiction and Venue; No Jury Trials. This Agreement shall be governed by
and construed in accordance with the laws of New York (without regard to
principles of conflicts of law), and each of the Parties hereto submits to the
exclusive jurisdiction of any state or federal court sitting in the County of
New York, in any action or proceeding arising out of, or relating to, this
Agreement, agrees that all claims in respect of the action or proceeding may be
heard and determined in any such court and agrees not to bring any action or
proceeding arising out of, or relating to, this Agreement in any other court.
Each of the Parties hereto waives any defense of inconvenient forum to the
maintenance of any action or proceeding so brought and waives any bond, surety
or other security that might be required of any other party with respect
thereto. Each Party agrees that a final judgment in any action or proceeding so
brought may be enforced by suit on the judgment or in any other manner provided
by law. EACH OF THE PARTIES HERETO IRREVOCABLY WAIVES THE RIGHT TO TRIAL BY JURY
WITH RESPECT TO ANY ACTION RELATING TO OR ARISING OUT OF OR IN CONNECTION WITH
THIS AGREEMENT. 

11. Knowing and Voluntary
Agreement. Consultant has carefully read all parts of this
Agreement and fully understands their meaning. Consultant understands that this
Agreement is legally binding, and affirms that Consultant is entering into it
voluntarily. Consultant acknowledges having had an adequate opportunity to
review this Agreement with an attorney of Consultant’s choice, and having done
so to the full extent Consultant believes necessary and appropriate. 

- 6 - 

     IN WITNESS WHEREOF, the Parties
hereto have executed this Consulting Agreement as of the date first written
above. 

	 	YOU ON DEMAND HOLDINGS, INC. 
	 	  	  
	 	  	  
	 	  	  
	 	By: 	 
       /s/ WEICHENG LIU 
	 	Name: 	Weicheng Liu 
	 	Title: 	Chief Executive Officer 
	 	  	  
	 	  	  
	 	  	  
	 	  	  
	 	CONSULTANT 
	 	  	  
	 	  	  
	 	  	 
       /s/ MARC URBACH 
	 	Name: 	Marc Urbach 

- 7 - 

     EXHIBIT A 
to CONSULTING
AGREEMENT 

Description of Basic Consulting Services 

1. Basic Services. Consultant shall
provide for the Company the following consulting services, in accordance with
the terms and conditions of this Agreement: 

a. Help to participate in the
  Company’s finance function ensuring a smooth transition to the Company’s finance
  team, including but not limited to: 

	
  involved in the review of the 2015 annual and quarterly budgets; 

  
	
  review of the Company’s financial and operating metrics based on current
  and future business goals; 

  
	
  involved in discussions and oversight of the company’s liabilities,
  including review of legal contracts, discussion of statutory and tax
  obligations, contingencies, leases, insurance, etc.; 

  
	
  provide insight on improvements to the company’s corporate governance and
  internal control policies, implementations and metrics. 

b. Assist in the company’s internal and external reporting
process by providing insight, comments and reminders on the following reporting
matters 

	
  all required SEC reporting and document filings 

  
	
  internal communication with Audit Committee and Finance Oversight Committee
  

  
	
  external communication with auditors, financial consultants, legal
  counsels, SEC and other relevant parties. 

c. Continued support to the Company’s investor relations team,
including assisting in investor communication and outreach 

2. Fees. Consultant will
earn fees during the Term at a monthly rate of $19,167, to be paid 50% in cash
and 50,000 restricted shares of stock of the Company. Consulting fees shall be
paid on or prior to the first day of each calendar month, as follows: $9,583.50
in cash and 8,333 shares of stock except for the sixth month when the stock
portion of the payment shall be 8,335 shares.

3. Manner of Providing Services.
The consulting services shall be provided at times reasonably convenient
to Consultant and shall customarily be provided by telephone or email.
Consultant shall not be required to travel outside of the New York metropolitan
area without his consent and in such case at the Company’s sole expense.
International travel shall be business or first class for air travel and luxury
for hotel accommodations.

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