Document:

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                                                                   EXHIBIT 10.27

                 SERVICING, WAREHOUSING & DISTRIBUTION AGREEMENT

This Servicing, Warehousing and Distribution Agreement (the "Fulfillment
Agreement" or "Agreement") is made as of the 1st day of October 2001, by and
between, on the one hand, 3PF, INC., a Delaware corporation and wholly owned
subsidiary of the Rentrak corporation, hereinafter referred to as "3PF", and
RENTRAK CORPORATION , a [Delaware] corporation, hereinafter referred to as "
RENTRAK", and, on the other hand, REDENVELOPE, INC. hereinafter referred to as
"CUSTOMER."

                                    RECITALS

WHEREAS 3PF provides customers with, among other things, warehousing,
management, distribution, and inventory services.

WHEREAS Customer is a distributor of goods and merchandise (hereinafter,
"Stock") and desires to contract with 3PF for certain of 3PF's services under
the convenants, terms, and restrictions contained herein.

THEREFORE, for valuable consideration as set forth herein, Customer and 3PF
agree as follows:

                                    SECTION I
                      FULFILLMENT AND WAREHOUSING SERVICES

1.1. Warehousing Services: 3PF agrees to provide certain warehouse space,
     management, equipment and related services to Customer as set forth herein.
     The warehouse space shall be located at 3PF's facility at 3300 S.R. 73
     South, Building 5, Wilmington, Ohio 45177 (hereinafter referred to as the
     "Facility"). The warehouse Facility space is approximately 102,400 square
     feet of floor space which includes office space of approximately 3,400 sq.
     ft. The Facility shall be maintained structurally and mechanically in good
     working order by 3PF as is required per 3PF's lease agreement. 3PF's
     services shall include without limitation payment of all common area
     maintenance charges, real estate taxes, HVAC, electrical, plumbing and
     water, security, insurance, janitorial and supplies, continuance of
     existing Internet access, and trash removal. Customer shall not be required
     to pay any expenses in connection with the maintenance or operation of the
     Facility except as expressly set forth

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     herein.

1.2. Equipment: 3PF agrees to provide the existing warehousing equipment in the
     Facility being 620 bays of pallet rack, 32 bays of flow rack, 1 forklift, 1
     drexel truck, 4 order pickers and 6 pallet trucks. 3PF shall further
     provide all maintenance of existing equipment and replacement equipment if
     any of the foregoing is no longer fully operational at any time during the
     term of this Agreement. In addition to the afore-listed major equipment,
     the facility also includes various other smaller pieces of equipment which
     include but are not limited to: tape guns, air pillow machines, movable
     conveyor, jewelry storage lockers, security cameras, employee lockers,
     kitchen facilities, etc. 3PF will adequately outfit the facility with such
     items as to support the order/fulfillment volume projected for Customer's
     Christmas CY2001 season. This inventory of smaller equipment and items
     shall remain within the Facility and be considered part of this Agreement
     throughout the term of this Agreement. Any additional equipment for the
     Facility purchased by Customer ("Customer Owned Equipment") shall be
     Customer's property. 3PF shall hold all Customer Owned Equipment and shall
     exercise reasonable care in the use and custody of such property and shall
     use such property only in performing its obligations under this Agreement.
     Customer assumes full responsibility for all maintenance of Customer's
     owned equipment. 3PF shall not grant any security interest or incur any
     liens or any other encumbrances on the Customer Owned Equipment. Upon
     termination or expiration of this Agreement, or upon Customer's written
     request, 3PF will promptly return all Customer Owned Equipment.

1.3. Additions: Any additional structural and/or leasehold improvements of the
     Facility, other than regular maintenance and repairs or improvements
     required to keep the facility complaint with local building code, shall be
     at the expense of Customer and must be approved in writing by 3PF and the
     Facility's Landlord, which approval by 3PF shall not be unreasonably
     withheld.

1.4. Additional Space: In the event the Customer requires additional warehouse
     space, 3PF shall make a good faith effort to secure the necessary storage
     space on behalf of Customer at the same then current charge per square foot
     per month (i.e. $[*] per square foot per month).

1.5. Instructions; Shipments: 3PF shall respond to regular electronically
     transmitted instructions from Customer by providing the fulfillment
     services requested in accordance with this Agreement by such instructions
     and including packaging and shipment of the Stock identified in the
     instruction. Shipments will be completed on the same "day" in accordance
     with the

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* Confidential treatment has been requested for portions of this exhibit. The
copy filed herewith omits the information subject to the confidentiality
request. Omissions are designated as [*]. A complete version of this exhibit has
been filed separately with the Securities and Exchange Commission.

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following examples:

<TABLE>
<CAPTION>
        ORDER RECEIVED @3PF                       ORDER SHIPPED BY 3PF
----------------------------------------------------------------------------
<S>                                          <C>
[*]                                          By [*]
----------------------------------------------------------------------------
[*]                                          Within [*]
----------------------------------------------------------------------------
</TABLE>

     Shipping cut-off times in this Agreement shall be the same as in the
     previous agreement between Customer and 3PF dated September 29th, 1999. In
     addition, 3PF will work with Customer to make a good faith effort to meet
     fulfillment goals of Customer surrounding specific holiday events.

1.6  Exclusions: The provisions of Section 1.5 shall not apply in the case of
     back orders, items which have not been received by 3PF or are not available
     to 3PF or for any inability to fill such orders due to strike, riots,
     storms, fires, explosions, acts of God, war or governmental action, or any
     other similar cause which is beyond the reasonable control of 3PF. In such
     case, 3PF will use all reasonable efforts to complete such instructions and
     shall promptly advise Customer of such action.

1.7  Provision of Services. All services provided by 3PF are subject to the
     provisions of this Fulfillment Agreement, including any Schedules, Exhibits
     and Appendices hereto.

                                   SECTION II
                              TERM AND TERMINATION

2.1  Term. This Agreement shall be effective as of October 1, 2001, and shall
     continue in full force and in effect for twenty two (22) months and shall
     terminate on July 31st, 2003.

2.2  Termination for Cause. Either party may terminate this Agreement by written
     notice if the other party breaches any of its material obligations,
     representations or warranties under this Agreement and fails to cure such
     breach within thirty (30) days after receipt of written notice from the
     other party specifying such breach.

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* Confidential treatment has been requested for portions of this exhibit. The
  copy filed herewith omits the information subject to the confidentiality
  request. Omissions are designated as [*]. A complete version of this exhibit
  has been filed separately with the Securities and Exchange Commission.

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2.3  Termination for Insolvency. This Agreement may be terminated at any time by
     either party, effective immediately upon notice, if the other party: (1)
     becomes insolvent, (2) files a petition in bankruptcy, or (3) makes an
     assignment for the benefit of creditors.

2.4  Termination for Failure to Meet Service Level Commitment. If 3PF is unable
     to ship any order within the applicable time-frame set forth in Section 1.5
     and subject to the limitations of paragraph 1.6, and such failure is not
     directly attributable to weather, computer problems, or demand exceeding 5%
     of order projections provided to 3PF by Customer, 3PF agrees to upgrade all
     delayed orders to a service level which provides comparable delivery to
     Customer's customers using the carrier of 3PF's choice, 3PF will pay the
     difference between the original service level and the upgraded service
     level. Furthermore, if in the course of any rolling twelve(12) month
     period, more than ten(10) such failures occur, Customer shall have the
     right to terminate this Agreement upon sixty(60) days written notice to
     3PF.

2.5  Survival. Sections 4.1,5 and 6 (except for 6.11), and all accrued payment
     obligations, shall survive any termination or expiration of this Agreement.

2.6  Abandonment. All stock which remains at the facility more than 30 days
     after termination of this Agreement shall be deemed abandoned, and shall at
     the option of 3PF become property of 3PF.

                                   SECTION III
                              PRICING AND PAYMENT

3.1  Payment. Customer shall pay for the services performed by 3PF in accordance
     with the schedule of fees, rates, charges, and terms set forth on the
     attached Schedule 1.1. Billing to Customer will be on a fiscal month basis
     and will conform to Customer's monthly fiscal calendar.

3.2  Additional Charges. If Customer requests 3PF to perform services not listed
     in Schedule 1.1 and 3PF is willing to provide such services, the parties
     shall agree in a prior writing as to the services to be performed and the
     charges to be paid for the services.

3.3  Pricing Changes. All rates, fees and charges set forth on Schedule 1.1
     shall remain fixed

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     during the term of this Agreement. Notwithstanding the above, the freight
     rates set forth on Schedule 1.1 shall remain fixed during the term of this
     Agreement, provided, however, that such rates may be adjusted to reflect
     all rate changes imposed by the freight companies / commercial carriers
     selected by Customer and such rate increases shall become effective as of
     the date imposed by the applicable freight companies/ commercial carriers
     selected by Customer. Such rate changes shall not exceed actual changes in
     cost incurred by 3PF.

3.4  Delinquency. 3PF encourages prompt payment by its clients. Payment must be
     received by 3PF within (30) thirty days of date of invoice. In the event
     that payment is not received within thirty (30) days, 3PF may elect to
     suspend performance under this Agreement upon written notice to Customer.
     Until such late payment is cured, an interest charge shall be assessed on
     the balance owed in the amount of one and one-half percent (1 1/2%) per
     month or the maximum amount allowed by applicable law, whichever is lower.
     Assessment of such charge shall not be deemed a waiver of any other remedy
     3PF may have hereunder or at law.

                                   SECTION IV
                                  WAREHOUSING

4.1  Ownership. Title and exclusive ownership to the Stock stored and warehoused
     by and in the possession and control of 3PF shall at all times remain with
     Customer. Neither this Agreement nor any warehouse receipt for the delivery
     and acceptance of the Stock by 3PF shall be construed to be anything other
     than a non-negotiable instrument of title.

4.2  Stock from Vendors. All Stock submitted for 3PF's services under this
     Agreement shall be delivered at Customer's expense to the 3PF dock at 3300
     State Route 73 South, Building 5, Wilmington, Ohio, 45177. All such Stock
     shall be in good condition, properly marked, sized, and packaged for
     handling. Customer shall furnish at or prior to each inbound delivery, a
     manifest, packing list, order list, or other listing in such style and
     format as is consistent with the current format being supplied to 3PF by
     Customer or such new format as both parties may agree upon in the future,
     which identifies each container and its contents. Included therein shall be
     the brand names, serial numbers (if applicable), SKU numbers, part numbers,
     size, weight, and insured or declared value of items as are necessary for
     inventory and distribution, or as may be required by 3PF. Customer shall
     inform 3PF prior to or at delivery of any special precautions necessitated
     by the nature, conditions, or packaging of the Stock and of all

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     statutory requirements specific to the Stock with which 3PF does or may
     need to comply. In the event Customer acquires Stock from a third party and
     such Stock does not meet the above requirements, 3PF will use commercially
     reasonable efforts to accept such Stock subject to Customer paying all
     3PF's reasonable costs and expenses in accepting and stocking such items at
     the charges shown on Schedule 1.1 as such may be amended from time to time
     upon the mutual written agreement of the parties.

4.3  Customer's Inventory. Any Stock delivered to 3PF from Customer's facility
     or from a third party facility shall be transported at the expense of
     Customer, freight prepaid and shall be subject to charges as defined in
     schedule 1.1 of this Agreement. 3PF shall have no duty or obligation to
     accept stock on a COD basis.

4.4  Inspection: 3PF reserves the right to open and inspect any packages of
     Stock received by it for warehousing or distribution. Stock shall not be
     deemed accepted by 3PF or become subject to this Agreement until it is
     delivered to the warehouse specified on Schedule 1.1 and the bill of lading
     accepting shipment is signed for by 3PF. 3PF shall not be responsible for
     any damage to the Stock caused in transit to 3PF's warehouse facility and
     all Stock is accepted subject to any pre-existing damage.

4.5  Facility Access. Employees of Customer with proper identification and proof
     of employment by Customer shall be allowed free access to the warehouse
     facility at any time. Customer agrees to provide 48-hours notice of any
     warehouse visitors who are not employees of Customer. 3PF reserves the
     right to refuse access to the facility for non-Customer employees, however,
     such refusal shall not be unreasonably given. In the event any employee,
     visitor, contractor or other person under the direction of Customer
     violates any employee or visitor policies of 3PF, including but not limited
     to creating a danger to other employees, causing harassment of employees,
     or disturbing the operation of 3PF, 3PF in its sole discretion shall have
     the right to have such employee removed from the Facility immediately.
     Customer shall be liable for and shall indemnify and hold 3PF harmless from
     any and all damages to property or equipment or injuries to persons caused
     Customer's representatives or agents.

4.6  Hours. Inbound shipments to 3PF warehouse and distribution center shall be
     during 3PF's normal hours as such may change from time to time unless
     alternative arrangements have been made with 3PF prior to arrival.

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4.7  Receipt and Verification. Promptly upon receipt and acceptance of Stock,
     3PF shall initiate to Customer an electronic facsimile confirmation of
     receipt of the Stock. The original Vendor's packing slip will be forwarded
     daily to Customer via Airborne Express overnight priority service.

4.8  Identification. All Stock shall be kept and remain identifiable as Customer
     Stock.

4.9  Removal: No Stock shall be removed from 3PF's warehouses by anyone other
     than 3PF or its carriers without prior written authorization from Customer.
     Customer shall furnish in writing to 3PF the name, address, phone number
     and any security information required by Customer or 3PF of each person who
     shall have authorization to remove or direct removal of such Stock.
     Customer shall be responsible for updating such information.

4.10 Freight Charges. Distribution shall be at Customers expense at the prices
     and rates set forth on Schedule 1.1, and shall be made on or as soon as
     reasonably practicable after the date that 3PF receives valid written
     authorization from Customer.

4.11 Distribution. 3PF shall deliver outbound Stock to a carrier chosen by
     Customer for delivery in accordance with the authorized instructions of
     Customer. In the event distribution cannot be made as a result of 3PF's
     acts or omissions, 3PF will waive the handling charges for such shipment.

4.12 Commitment of Assets by 3PF: 3PF hereby acknowledges and agrees that it has
     not and will not claim any security interest, lien or other encumbrance (a
     "Lein") of any kind (whether consensual or otherwise) in and to all or any
     portion of the assets of Customer, including without limitation the Stock.
     To the extent any such Lien automatically arises by operation of law, 3PF
     hereby disclaims any such Lien and shall be deemed to have automatically
     released any such Lien in favor of Customer.

                                    SECTION V
             LIABILITY/INDEMNIFICATION/INSURANCE/SECURITY/WARRANTIES

5.1  Insurance. Stock stored or warehoused by 3PF is not insured against loss or
     damage unless Customer requests such coverage in writing and pays the
     applicable premium. In addition 3PF

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     will not be liable for any loss or damages relating to transportation
     carriers or packaging deficiencies.

5.2  Liability. 3PF shall not be liable to Customer for any damage, loss,
     demurrage, or injury to Stock of Customer unless such loss is the result of
     3PF's failure, to exercise such care in regard to such Stock or the
     distribution thereof as a reasonably careful person would exercise under
     like circumstances, and 3PF shall not be liable for damages that could not
     have been avoided by the exercise of such care. Accordingly, 3PF shall be
     liable for all losses, demurrage or injury to Stock caused by the gross
     negligence or willful misconduct of 3PF. 3PF shall not under any
     circumstances be liable to Customer for any damage, injury, loss,
     demurrage, or default in its obligations of any kind which arise from the
     following (each, a "Force Majeure Event"):

          a)   Fire, war, Act of God, acts of Terrorism, or any natural disaster
               or calamity,

          b)   Power outages,

          c)   Strikes, lockouts or labor disputes at 3PF, its carrier(s), or at
               any party providing services to 3PF,

          d)   Any governmental actions, or

          e)   Acts of gross, reckless, or willful misconduct of the employees
               of Customer

     If a Force Majeur Event which materially affects 3PF's ability to perform
     its obligations under this Agreement continues for more than fourteen (14)
     business days, then Customer may terminate this Agreement upon written
     notice to 3PF.

5.3  Consequential Damages. Neither party shall be liable to the other or any
     third party for any indirect or consequential loss or damages, however
     arising, including but not limited to, loss of income, loss of profit or
     loss of opportunity, provided that such loss is not caused by the
     negligence or willful misconduct of such party.

5.4  Inventory Shrinkage. 3PF does not anticipate inventory shrinkage for Stock
     held by 3PF. Shrinkage is an uncorrectable negative difference between
     physical and book inventory of stock. 3PF shall not be liable for any
     Customer losses as a result of inventory shrinkage, unless such shrinkage
     causes the inventory to fall below the Ninety-Eight and One-Half percent
     (98.5%) inventory accuracy level. 3PF shall be liable for the entire
     percentage of the discrepancy below this accuracy level. 3PF will replace
     such percentage of inventory below

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     this accuracy level as determined by Customer's external auditor and at
     price equal to the Customer's cost for those items. Inventory accuracy
     shall be defined as inventory overages minus inventory shortages, as
     measured by dollar value of the discrepancy and a percentage of total
     inventory value at cost. The measurement period shall constitute the period
     of time between physical inventories, which shall be no fewer than one (1)
     time per calendar year, and no more than twelve (12) times per year, as
     determined by Customer. Accountability shall begin as product is received,
     using the physical counts by 3PF as a beginning inventory. Shortages will
     become payable only after two (2) consecutive inventory shortages. The net
     shortage or overage over the previous two (2) inventories shall be carried
     to the next inventory. Payment of the first shortage after two (2)
     consecutive shortages will be made thirty (30) days after reconciliation of
     the second shortage.

5.5  Warranties; Representations; and Indemnity. 3PF represents and warrants
     that: (1) the services provided hereunder will be performed in a
     professional manner by qualified, competent personnel and in accordance
     with generally accepted industry standards applicable to such services; (2)
     the performance by 3PF of its obligations under this Agreement will not
     cause 3PF to be in breach of any agreement by which it is bound; (3) except
     as otherwise provided herein, 3PF's equipment at the Facility is not and
     will not be subject to any security interest, lien or other encumbrance;
     and (4) 3PF's underlying lease to the Facility does and will allow 3PF to
     perform its obligations during the term of this Agreement with the
     following exception: it is understood that 3PF is currently under
     negotiations with its landlord to extend its existing lease for the
     Facility. Should 3PF be unable to secure a renewal of or extension to its
     existing lease for the Facility, 3PF may notify Customer in writing prior
     to January 3, 2002, that 3PF has been unable to extend its lease for the
     period of this Agreement. Should such notice be received by Customer prior
     to January 3, 2002, the term of this agreement shall end on June 30, 2002.
     (5) 3PF and Customer shall defend, indemnify and hold each other harmless
     against any and all losses, costs, damages and liabilities, including
     without limitation reasonable attorneys' fees, arising out of any breach by
     either party of their representations, warranties or obligations under this
     Agreement.

                                   SECTION VI
                                  MISCELLANEOUS

6.1  Transferability: The rights and obligations of Customer created under this
     Agreement may not be transferred, or assigned to a third party, or for the
     benefit of a third party, either directly or

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     indirectly, without the prior written notice to 3PF. Customer can assign
     this Agreement in the event of the sale, merger, or acquisition of
     substantially all of the assets of the Customer. In the event of sale,
     merger, or acquisition of Customer by a third party, 3PF may choose to
     terminate this Agreement without penalty with six-month's written
     notice to the other party. In the event of sale, merger, or acquisition of
     3PF by a third party, Customer may choose to terminate this Agreement
     without penalty with six-month's written notice to the other party.

6.2  Termination: Upon termination, Customer agrees to pay all transportation
     and shipping charges, fees and expenses incurred and owed by Customer to
     3PF pursuant to this Agreement. Handling, order, packaging, insurance and
     all other non-transportation and shipping charges, fees and expenses shall
     be paid within five (5) days after final billing to Customer. Prior and
     subsequent to any termination, Customer shall be granted free access in
     accordance with this Agreement to the Stock and Customer Owned Equipment at
     any time and may remove any Stock and/or Customer Owned Equipment from the
     Facility.

6.3  Notice. All notices or notification required hereunder shall be deemed
     sufficient if in writing and sent via first-class mail, postage prepaid,
     with a copy sent by facsimile to the attention and address and facsimile
     number set forth below:

          3PF:

          3PF
          3300 State Route 73 S.
          Wilmington, Ohio 45177
          Attn.: Edward A. Barnick, Executive Vice President
          Facsimile Number-(937) 383-2649

          Customer:

          RED ENVELOPE, INC.
          201 Spear Street, 3rd Floor
          San Francisco, CA 94105
          Attn: Christopher Cunningham, CIO
          Facsimile Number:(415) 371-1134

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6.4  Severability. In the event that any of the terms of this Agreement shall be
     deemed invalid, unlawful, or unenforceable to any extent, such term shall
     be severed from the remaining terms, which shall continue to be valid to
     the fullest extent permitted by law.

6.5  Taxes. Customer agrees to pay and/or indemnify 3PF from all taxes
     applicable to the sale, delivery, shipment, or storage of Customer's Stock,
     including but not limited to sales, use, personal, franchise, gross
     receipts, excise, tariff, franchise and business taxes, together with any
     penalties, fines, or interest thereon, imposed by any federal, state,
     province, local government, or any other taxing authority, but excluding
     any taxes based on 3PF net income and any taxes based on 3PF's use, lease
     or ownership of the Facility, including without limitation any property
     taxes.

6.6  Governing Law, Jurisdiction. If any fees or costs are incurred to enforce
     this Agreement, or if any suit or action is brought to enforce any
     provision of this Agreement, or for damages for the breach of any of the
     terms of this Agreement, the prevailing party shall be entitled to
     reasonable attorney fees and costs as awarded through the arbitration
     process. This Agreement shall be interpreted and enforced in accordance
     with the laws of the State of Oregon, without reference to provisions of
     conflicts of laws.

6.7  Confidentiality. Customer and 3PF each acknowledge the sensitivity and
     importance of information and documents exchanged or acquired pursuant to
     this Agreement. Customer's client's names, Stock, prices for Stock,
     ordering and shipping quantities, prices for packaging materials and
     freight, the details of this Agreement, and any other information which is
     marked "confidential" or "proprietary" or which would reasonably be
     understood to be confidential, whether written or oral, are the
     confidential information property of Customer. The details of this
     Agreement, 3PF's logistics, software, quotations, operations, costs,
     customer's names, price schedules, and all other related documents,
     information, and appendixes are confidential and owned by 3PF. Neither
     party shall disclose any of the other party's confidential information to
     any third party except such party's attorneys and accountants (subject to
     the confidentiality provisions of this Agreement) without first obtaining
     the prior express written authorization of the other party. Neither party
     shall use the name or trademarks of the other in any advertisement without
     first obtaining the prior express written permission of such party.
     Notwithstanding the above, however, upon the prior written approval of
     Customer in each instance, 3PF may use Customer's name for the purpose of
     advertising the services, which 3PF renders to its customers, and upon the
     prior

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     written approval of 3PF in each instance, Customer may use 3PF's name in
     representing its services. This provision will remain in force for one year
     following the expiration or termination of this agreement.

6.8  Non-Solicitation: Customer and 3PF agree that during the term of this
     Agreement and for a period of two years after its termination, neither
     party nor its Representatives will hire, employ or solicit for employment,
     directly or indirectly, any employees of the other party without the prior
     written consent of the other party, which consent may be withheld in its
     sole discretion. For purposes of this Section 6, employees shall include
     all employees of 3PF or Customer as of the date of this Agreement and all
     new employees of 3PF and Customer that become employees after the date
     hereof up until the expiration of the no solicitation period provided for
     in this Section 6.

6.9  Entire Agreement. This Agreement and its appendices and exhibits contains
     the entire agreement and understanding of the parties as to the subject
     matter herein, and supersedes all other prior agreements, understandings
     and arrangements, written or oral, between the parties relating to the
     subject matter hereof.

6.10 Counterparts. This Agreement may be executed in one or more counterparts,
     each of which shall be deemed an original, but all of which together shall
     constitute but one and the same instrument.

6.11 Binding Arbitration. In the event a dispute or claim arises between the
     parties hereto concerning this Agreement the parties agree to submit such
     disputes and/or claims to binding arbitration pursuant to the commercial
     arbitration rules of the American Arbitration Association ("AAA"). Either
     party may make a demand for arbitration. If either party demands such
     arbitration, arbitration shall be conducted in Portland, Oregon, before a
     single arbitrator jointly selected by the parties hereto. If the parties
     are unable to agree on an arbitrator within thirty (30) days after the
     arbitration demand is field, the AAA shall select the arbitrator. The
     arbitration filing fee, if any, and fees of the arbitrator shall initially
     be shared equally between the parties, provided, however, that the
     prevailing party shall be reimbursed for these costs by the non-prevailing
     party at the conclusion of the arbitration proceeding. Each side shall bear
     their own legal fees and costs and any other fees associated with
     participating in the arbitration process.

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<PAGE>

6.12 Exclusive Use: For the duration of this Agreement, Customer agrees that it
     shall exclusively use 3PF as its primary third-party fulfillment shipper.
     This does not apply to the Customer's drop shipments by third party or to
     shipping arrangements which may be necessary to support volumes in excess
     of the capacity of the Facility. For the duration of this Agreement,
     Customer shall have exclusive use of the Facility and 3PF shall not use the
     Facility in connection with providing services to any third party or allow
     any third party to use the Facility.

6.13 Representation of Continuation of Services: 3PF agrees and represents that
     for the term of this Agreement, it shall not cease doing business as a
     third-party fulfillment company.

6.14 Independent Contractor: 3PF is an independent contractor and not an
     employee, partner or agent of Customer. Neither party shall have authority
     to commit or create any liability on the part of the other in any manner
     whatsoever. Personnel retained or assigned by 3PF to perform work under
     this Agreement shall at all times be considered employees, agents, or
     contractors of 3PF, and at no time employees of Customer, and 3PF shall be
     fully responsible for compensation, payroll taxes, workman's compensation
     coverage, and any other legal requirements associated with employment.

                                   SECTION VII
                                RIGHT OF REFUSAL

                                  SECTION VIII
              GUARANTEE AND OTHER REPRESENTATIONS AND OBLIGATIONS

8.1  Rentrak Guarantee. Rentrak hereby gurantees the performance by 3PF of 3PF's
     obligations hereunder, including without limitation 3PF's indemnification
     obligations. Rentrak's gurantee shall not exceed the obligations of 3PF
     under this agreement. Rentrak shall be responsible for 3PF's obligations in
     the event that 3PF is unable to perform its obligations hereunder.
     Customer, in its sole discretion, shall have the right to bring action
     against Rentrak or 3PF, or both entities, in the event that 3PF breaches
     any of its obligations hereunder, including without limitation 3PF's
     failure to perform any of its indemnification obligations hereunder.

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<PAGE>

8.2  Customer Payment: Should this agreement terminate prior to July 31, 2003,
     Customer agrees to pay 3PF a monthly sum equal to the actual monthly base
     rent paid by 3PF to its landlord, plus all CAMS, taxes, utilities, and
     insurance applicable specifically to the Facility and paid by 3PF. In the
     event of early termination, 3PF and Rentrak agree to make a good faith
     effort to re-lease/reuse the space vacated by Customer. Should this space
     be re-leased or used for other purposes by 3PF prior to July 31, 2003,
     Customer's monthly payment to 3PF shall be reduced on a pro-rated basis for
     the portion of space which has been re-leased.

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<PAGE>

Witness the execution of this agreement, this 14th day of December, 2001.

3PF,INC., A SUBSIDIARY OF RENTRAK              REDENVELOPE, INC.

By: /s/ Edward Barnick                            By: /s/ Martin McClanan
    -------------------                            -----------------------
DATE: 12/18/01                                 DATE: December 14, 2001

      Edward Barnick                                 Martin McClanan
      Executive Vice President                       Chief Executive Officer

With respect to Section VIII only:

RENTRAK CORPORATION

BY: /s/ Mark Thoenes
    ----------------

DATE: 12/19/01

      Mark Thoenes
      Chief Financial Officer, Rentrak Corporation

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<PAGE>

                                  SCHEDULE 1.1
                                       TO
                 SERVICING, WAREHOUSING & DISTRIBUTION AGREEMENT

Fulfillment Services shall include the Facility and services listed below:

RATE FOR FACILITY CHARGE: $[*] PER MONTH.

Located at 3300 S.R. 73 South, Building 5, Wilmington, Ohio 45177, and
hereinafter referred to as the "Facility". The warehouse Facility space is
approximately 102,400 square feet of floor space which includes office space of
approx. 3,400 sq. ft. 3PF services shall include payment of all common area
maintenance charges, real estate taxes, HVAC, electrical, plumbing, water,
security, insurance, janitorial and trash removal.

NATURE OF STOCK: GIFT MERCHANDISE, NOTIONS, AND NOVELTIES

SYSTEMS REQUIREMENTS: VIA THE CUSTOMER PROVIDED AND MAINTAINED MACS SYSTEM.

MANAGEMENT: MANAGEMENT FEE: $[*] PER MONTH

          3PF will provide a dedicated management team, including but not
          limited to five (5) "key" personnel, or their equivalently trained and
          competent replacement. This staff will be of a number adequate to
          professionally manage and supervise the warehousing operations of
          Customer.

          The management team's objective is to provide management, direction,
          support, and expertise in the areas of receiving, pick, pack,
          manifesting, inventory management, returns processing, transportation,
          logistics, and various duties relating to the physical fulfilment and
          distribution of Customer's stock.

          The 3PF management team will take direct operational instructions from
          a Customer representative. The 3PF management team will continue to
          have a reporting structure to 3PF in order to assure compliance with
          3PF employee policies and guidelines.

          The 3PF management team, may from time to time offer recommendations
          to Customer which may

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* Confidential treatment has been requested for portions of this exhibit. The
  copy filed herewith omits the information subject to the confidentiality
  request. Omissions are designated as [*]. A complete version of this exhibit
  has been filed separately with the Securities and Exchange Commission.
<PAGE>

          recommend proposed efficiencies and cost reduction programs with the
          purpose of reducing the overall expenses to Customer and/or enhancing
          productivity.

          If in the event Customer requires additional dedicated management to
          be added to the 3PF management team, 3PF agrees to increase the
          additional management to Customer's account within thirty (30) days of
          the request. 3PF may increase the "Management Charge" for additional
          management at the fully burdened cost to 3PF, plus [*] percent
          ([*]%). Conversely, should Customer request that 3PF decrease the
          dedicated management servicing the account, 3PF will reduce the
          "Management Fee" by the same fully burdened cost sixty (60) days
          following the reduction in staffing. Customer may also, at its
          discretion, supplement the management team at the facility with staff
          who are directly employed by Customer and such action will not result
          in a change in the monthly management fee.

          It is understood and agreed that Customer shall commence immediately
          to replace two (2) of the five (5) dedicated "key" 3PF management
          personnel with Customer's employees. These employees shall be based at
          the Facility and take daily direction from 3PF's senior manager
          assigned to Customer's account. Customer may consider existing 3PF
          employees for these positions only with 3PF's consent. It is further
          understood that upon placement of Customer's employees in the
          facility, a reduction in the monthly management fee will occur in
          accordance with the guidelines stated in the preceding paragraph
          excepting should Customer hire a 3PF employee the sixty (60) day
          notice period shall be waived.

PICK, PACK, AND MANIFEST CHARGE: $[*] PER ORDER, PLUS $[*] PER ITEM AFTER ONE
UNIT.

          The pick, pack and manifest charge will be at the per order rate of
          $[*] per order and will include the order selection of one item. A
          per unit charge in the amount of $[*] per unit will apply to units
          beyond one unit on an order.

          3PF will be responsible for performing the order selection of
          specifically identified items, ordered by Customer's customer. 3PF
          labor will perform the electronic and visual confirmation of the
          selected items into an over-wrap shipping container (when appropriate)
          and secure those items ordered using the necessary packing materials
          suitable for transportation and within carrier specifications. 3PF
          will print all customer order documents including the gift card and
          accurately match the order documents to an order. 3PF labor will
          accurately label and electronically manifest the finished, packed
          carton(s), include any designated inserts, and tender them to the
          appropriate/designated carrier.

RECEIVING CHARGE:                      $[*] PER MONTH

          The "Receiving Charge" is based on the labor responsible to perform
          the physical receipt of goods, the confirmation of quantities
          delivered versus the quantities ordered, palletizing (when needed) and

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* Confidential treatment has been requested for portions of this exhibit. The
  copy filed herewith omits the information subject to the confidentiality
  request. Omissions are designated as [*]. A complete version of this exhibit
  has been filed separately with the Securities and Exchange Commission.
<PAGE>

          physical "put-away"/stocking to a proper warehouse location. In
          addition, 3PF will perform random visual inspections of not less that
          ten percent (10%) of goods delivered. The purpose of inspecting items
          received is to validate vendor compliance to Customer's quality and
          standards of goods ordered. Customer and 3PF will jointly develop the
          written criteria, guidelines and instructions to be followed by 3PF
          staff for receiving processing and inspection. 3PF shall work to
          receive and put away all goods in a timely manner.

          The "Receiving Charge" is limited to receiving into the primary
          facility identified in this Agreement. Should additional space be
          occupied by Customer requiring receiving into a separate physical
          facility, an additional receiving charge will be negotiated.

RETURNS PROCESSING CHARGE:            $[*] PER RETURN AUTHORIZATION, PLUS $[*]
                                      PER ITEM.

          3PF labor will physically receive and visually inspect all items
          returned to 3PF. 3PF labor will identify and/or determine the reason
          for return using criteria and/or per Customer's request. 3PF labor
          will perform any and all duties relating to the processing of returned
          goods including (but not limited to) data entry into customers MACS
          system. 3PF labor will physically stock and "put-away" inventory into
          a properly identified shelf location. 3PF will process all returns
          within [*] business days of receipt of goods at 3PF's facility during
          the months of February 1st through November 16th During the time
          period from November 19th through January 31st, 3PF will make every
          reasonable effort to process customer returns with [*] business days
          from date of receipt but no later than [*] calendar days. Returns will
          be sent to 3PF on a freight pre-paid basis.

GIFT WRAPPING OR GIFT BOXING CHARGE:  $[*] PER FINISHED ITEM

          3PF labor will perform the physical gift wrapping or gift boxing of
          those items identified per the order request as requiring gift wrap or
          gift boxing. Such orders will include a hand tied ribbon, gift card,
          tissue wrapping, and portfolio insert in compliance with Customer's
          gift boxing/gift wrapping standards.

ENGRAVING AND PERSONALIZATION CHARGE: PER ITEM CHARGE TBD

          3PF and Customer agree to determine a per item charge for engraving
          based upon a time and motion study to determine the number of items
          which can be engraved in an hour and the hourly rate of $[*] per
          hour. In the event that engraving and personalization service is
          provided to Customer prior to the establishment of a per item rate,
          3PF may invoice Customer at the rate of $[*] per hour for work
          performed in the engraving area in performing engraving tasks.

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* Confidential treatment has been requested for portions of this exhibit. The
  copy filed herewith omits the information subject to the confidentiality
  request. Omissions are designated as [*]. A complete version of this exhibit
  has been filed separately with the Securities and Exchange Commission.

<PAGE>

 SUPPLIES CHARGE: ONE TIME CHARGE

          Customer will order shipping supplies which will be received and
          stored in the facility. 3PF's management team and labor will work with
          Customer to support any inventory processes implemented by Customer to
          track and manage supplies inventory. The following additional
          stipulations apply:

               -    Customer agrees to purchase its supplies through the vendor
                    "xpedx" using their Portland, OR sales office as the primary
                    point of contact.

               -    Customer may from time-to-time request competitive bids for
                    shipping supplies from other suppliers, in the event that
                    Customer is able to obtain more favorable pricing from a
                    vendor other than xpedx, Customer shall allow xpedx to meet
                    the price obtained by Customer. Should xpedx be unable or
                    unwilling to meet the price obtained by Customer, Customer
                    shall be free from its obligation to purchase supplies from
                    xpedx.

               -    3PF shall conduct an inventory of all shipping supplies
                    currently on hand for use in the Customer account which are
                    usable and applicable to Customer's business and combine
                    this with a reasonable estimate of supplies consumed in
                    service of Customer since October 1, 2001. 3PF shall present
                    a one-time invoice to Customer for supplies on-hand plus
                    supplies consumed. This invoice will price these supplies at
                    the actual original price paid by 3PF for the supplies.

 CREDIT TERMS:

          Within ten (10) days of the commencement of this Agreement, Customer
          shall issue through its bank, and have delivered to 3PF an original,
          Letter of Credit (LOC) for the benefit of and in a form acceptable to
          3PF in the amount of $[*] as security for payments due under the terms
          of this Agreement. 3PF may terminate this Agreement should Customer
          not deliver such LOC within ten (10) business days. To be deemed
          acceptable to 3PF, the LOC shall include the following covenants: a)
          the LOC shall be non-revocable during the term of the Agreement
          without 3PF's written permission which would be granted at 3PF's sole
          discretion, and; b) the LOC shall have a term equal to the term of
          this Agreement.Immediately upon receipt of written notification to 3PF
          confirming the execution of the LOC, 3PF will provide written
          notification to Customer acknowledging termination of the "Prior
          Agreement" entered into and dated September 29, 1999, including all of
          its amendments and extensions, for distribution and fulfillment
          services.

          The Customer shall also remit by wire transfer to 3PF, in a bank
          account designated by 3PF, during the peak season (Thanksgiving Day
          through December 31st) and in any other month during the calendar year
          in which Customer and 3PF agree that the value of 3PF's services
          (including freight) to Customer are anticipated to exceed $[*] for
          that month, estimated weekly payments in advance for services
          (including freight) to be provided by 3PF to Customer.

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* Confidential treatment has been requested for portions of this exhibit. The
copy filed herewith omits the information subject to the confidentiality
request. Omissions are designated as [*]. A complete version of this exhibit has
been filed separately with the Securities and Exchange Commission.

<PAGE>

          The failure of the Customer to remit estimated advanced weekly
          payments during the peak season or any month in which the value of
          services (including freight) to be provided by 3PF to Customer are
          anticipated to exceed $[*] shall permit 3PF to terminate this
          Agreement. Should the Bank reduce the amount of their letter of credit
          to 3PF on behalf of Customer for any reason, without written consent
          of 3PF, then 3PF shall be permitted to terminate this Agreement.

SPECIAL PROJECTS AND /OR HOURLY LABOR CHARGES:

          Normal hours:
          Includes: Monday through Friday Operation during normal operating
          hours (8 a.m. - 2 a.m.), Receiving (8 a.m. - 3 p.m.), Verification,
          Quality Control Stocking, Stocking, Order Picking (8 a.m. - 12 a.m.),
          Order Packing, Shipment Manifesting and Processing, Electronic
          Transfer Of Shipment Confirmation, order Tracking, Claims Processing
          with Carriers, Nightly 50 SKU Inventory.

          Straight time: $[*] per labor hour
          Overtime: (outside of normal operating hours): $[*] per labor hour
          Holiday time: $[*] per labor hour

          3PF Holiday Schedule:
              New Year's Eve             New Year's Day
              Memorial Day (observed)    Independence Day (Observed)
              Labor Day (Observed)       Thanksgiving Day
              Friday after Thanksgiving  Christmas Eve
              Christmas Day

          3PF may be requested to perform duties and functions from time to time
          that are outside the scope and pricing of the proposed schedule. In
          order to assure Customer that there will be no interruption of
          services, 3PF has provided a per labor charge that will apply to these
          instances. 3PF shall not incur such charges without the prior written
          approval of Customer.

CARRIERS & RATES:

          USPS: Published Rates
          UPS: Ground
              Published Residential Rates - as published
              Published Commercial Rates - [*]% discount
              Published Domestic 2-3 Day Rates - [*]% discount
          Airborne (next day and second day air): See attached rate sheet
          DHL(International): See enclosed rate sheet

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* Confidential treatment has been requested for portions of this exhibit. The
copy filed herewith omits the information subject to the confidentiality
request. Omissions are designated as [*]. A complete version of this exhibit has
been filed separately with the Securities and Exchange Commission.

<PAGE>
          The Airborne rates will be per the attached rate schedule. It is
          understood that a new Airborne agreement rate schedule is under
          negotiation between 3PF and Airborne Express. It is also understood
          that a new rate schedule may result in an increase in Airborne rates.
          Should 3PF receive from Airborne Express a new rate schedule(s), 3PF
          will be permitted to replace the attached schedule and charge Customer
          per the revised base rates. 3PF guarantees Customer that the new base
          rates offered to Customer will be charged at a rate not to exceed
          those rates offered by 3PF to Rentrak by [*]% and will be no less
          favorable than rates offered to any other customer receiving
          fulfillment services from 3PF of comparable carton volume.

          "Base rate" is defined as the rate as noted on the 3PF provided
          schedule and excludes any fuel surcharge(s), beyond charge(s),
          residential surcharge(s), Saturday delivery charge(s), dimensional
          charge(s) or hazardous material charge(s) which may be assessed to 3PF
          by the carrier. 3PF agrees that any charge(s) excluding the base
          charge will be charged to Customer, at the actual charge to 3PF from
          the carrier with no additional mark up. Customer also agrees not to
          solicit from any carrier, rates and/or services from any air, ground
          or LTL transportation carrier during the term of this Agreement
          without sixty (60) days prior written notice to 3PF.

INVOICE TERMS:  All charges due net thirty (30) days from date of invoice.

ATTACHMENTS:

          Current Airborne rate schedule
          DHL rate schedule

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* Confidential treatment has been requested for portions of this exhibit. The
copy filed herewith omits the information subject to the confidentiality
request. Omissions are designated as [*]. A complete version of this exhibit has
been filed separately with the Securities and Exchange Commission.<PAGE>
                                                                   Exhibit 10.28

Revised 6/14/02

                               AMENDMENT NO. 1 TO
                SERVICING, WAREHOUSING & DISTRIBUTION AGREEMENT

                  THIS AMENDMENT NO. 1 is made as of June 18, 2002, between
3PF.COM, INC., a Delaware corporation, having an address at 3300 State Route 73,
South Building 5, Wilmington, Ohio 45177 ("3PF"), RENTRAK CORPORATION, a
Delaware corporation and parent corporation of 3PF ("RENTRAK"), and RED
ENVELOPE, INC., a Delaware corporation, having an address at 201 Spear Street,
3rd Floor, San Francisco, California 94105 ("CUSTOMER").

                                    RECITALS:

                  A.       Pursuant to Servicing, Warehousing & Distribution
Agreement, dated October 1, 2001, between 3PF, Rentrak and Customer (the
"FULFILLMENT AGREEMENT"), 3PF provides certain warehousing, management,
distribution and inventory services to Customer.

                  B.       Concurrently with entering into this Amendment, 3PF
and Customer have entered into a certain Sublease Agreement of even date
herewith (the "SUBLEASE") by which 3PF has subleased to Customer a certain
warehousing facility located at Creekside Industrial Center, Obetz, Ohio (the
"SUBLEASED FACILITY").

                  C.       Also concurrently with entering into this Amendment,
3PF and Customer have entered into a certain Equipment Lease Agreement of even
date herewith (the "EQUIPMENT LEASE") by which 3PF has leased to Customer
certain equipment (the "LEASED EQUIPMENT") to be used to warehouse, service and
distribute Customer's Stock (as defined below).

                  D.       Customer intends upon the Term Commencement Date (as
defined in the Sublease) to transfer to the Subleased Facility all of its goods
and merchandise (the "STOCK") which it currently warehouses at the Wilmington,
Ohio facility under the terms and conditions of the Fulfillment Agreement.

                  E.       3PF and Customer desire to amend the Fulfillment
Agreement, effective as of the Term Commencement Date, to reflect the change in
warehouse location, the Sublease and Equipment Lease and to eliminate the
facility and equipment charges.

                  F.       3PF and Customer desire to make certain additional
modifications to the Fulfillment Agreement, effective as of the date hereof.

                  NOW, THEREFORE, for valuable consideration as set forth in the
Fulfillment Agreement and the mutual benefits to be derived therefrom, 3PF and
Customer agree as follows:

                  1.       Effective as of the Term Commencement Date, Section
1.1 of the Fulfillment Agreement is amended to delete references to 3PF's
provision of warehouse space insofar as Customer will use its Subleased
Facility as its warehouse, and will read in its entirety as follows:

<PAGE>

                  "Warehousing Services: 3PF agrees to provide certain warehouse
                  management, servicing, inventory and distribution services to
                  Customer as set forth herein. The warehouse space shall be
                  located at Customer's Subleased Facility, and Customer agrees
                  that it shall comprise not less than 194,000 square feet of
                  such facility. Subject to the terms of the Sublease, Customer
                  shall maintain the facility structurally and mechanically in
                  good working order and shall pay all common area maintenance
                  charges, real estate taxes, unless abated by taxing
                  authorities, HVAC, electrical, plumbing and water, security,
                  insurance, janitorial and supplies, continuance of existing
                  Internet access, and trash removal with respect to the
                  Subleased Facility. 3PF shall not be required to pay any
                  expenses in connection with the maintenance or operation of
                  the Subleased Facility except as expressly set forth herein or
                  in the Sublease."

                  2.       Effective as of the Term Commencement Date, Section
1.2 of the Fulfillment Agreement is amended to delete references to 3PF's
provision of warehousing equipment insofar as Customer will use the Leased
Equipment, and will read in its entirety as follows:

                  "Equipment: Subject to the terms of the Equipment Lease,
                  Customer agrees to make available to 3PF the Leased Equipment
                  in the Subleased Facility, including not less than 620 bays of
                  pallet rack, 32 bays of flow rack, 1 forklift, 1 drexel truck,
                  4 order pickers and 6 pallet trucks. Subject to the terms of
                  the Equipment Lease, Customer assumes full responsibility for
                  all Leased Equipment and shall provide all maintenance and
                  replacement of the Leased Equipment if any of it is no longer
                  fully operational at any time during the term of this
                  Agreement. 3PF shall exercise reasonable care in the use and
                  custody of such Leased Equipment and shall use such Leased
                  Equipment only in performing its obligations under this
                  Agreement. 3PF will provide various smaller pieces of
                  equipment which include but are not limited to: tape guns, air
                  pillow machines, movable conveyor, jewelry storage lockers,
                  security cameras, employee lockers, kitchen facilities, and
                  such items as are adequate to support the order/fulfillment
                  volume projected for Customer's Christmas CY2002 season. These
                  smaller pieces of equipment, may remain in place in the
                  Subleased Facility at the end of the term of this Agreement
                  upon terms mutually agreeable to Rentrak and Customer."

                  3.       Effective as of the Term Commencement Date, Section
1.3 Additions is deleted in its entirety.

                  4.       Effective as of the Term Commencement Date, Section
1.4 Additional Space is deleted in its entirety.

                                       2

<PAGE>

                  5.       Effective as of the date hereof; Section 1.5
Instructions; Shipments is amended to add the following sentence:

                  "Notwithstanding anything stated herein to the contrary, 3PF
                  and Customer agree that the earliest cut-off time for Airborne
                  carrier services shall be 11:00 p.m."

                  6.       Effective as of the Term Commencement Date, Section
2.6 Abandonment is deleted in its entirety.

                  7.       Effective as of the Term Commencement Date, the first
sentence of Section 4.2 Stock from Vendors shall be amended to read as follows:

                  "All Stock submitted for 3PF's services under this Agreement
                  shall be delivered at Customer's expense to Customer's dock
                  at: Creekside Industrial Center, Village of Obetz, Ohio, 4000
                  Creekside Parkway, Lockbourne, Ohio 43137."

                  8.       Effective as of the date hereof, Section 4.2 Stock
from Vendors is amended to add the following sentences:

                  "Prior to the Term Commencement Date, 3PF, at 3PF's expense,
                  shall transfer a sufficient quantity of Customer's Stock
                  located at the Facility to the Subleased Facility such that on
                  the Term Commencement Date, and for a period of at least
                  thirty (30) days thereafter, 3PF can fully perform its
                  services under this Agreement at the Subleased Facility.
                  Within fifteen (15) days after the Term Commencement Date,
                  3PF, at 3PF's expense, shall transfer the remaining Stock
                  located at the Facility to the Subleased Facility."

                  9.       Effective as of the Term Commencement Date, Section
4.5 shall be amended to read in its entirety as follows:

                  "Facility Access. Employees of 3PF and Customer with proper
                  identification and proof of employment shall be allowed free
                  access to the Subleased Facility at any time. Customer agrees
                  to provide reasonable prior notice (except in the event of an
                  emergency, in which case no prior notice shall be required) of
                  any warehouse visitors who are not employees of Customer. Such
                  prior notice shall be required solely for the purpose of
                  ensuring that only individuals authorized by Customer are
                  granted access to the Subleased Facility. In the event any
                  employee, visitor, contractor or other person under the
                  direction of Customer violates any employee or visitor
                  policies of 3PF, including but not limited to creating a
                  danger to other employees, causing harassment of employees, or
                  disturbing the operation of 3PF, 3PF in its reasonable
                  discretion shall have the right to have such employee removed
                  from the Subleased Facility immediately."

                                       3

<PAGE>

                  10.      Effective as of the Term Commencement Date, Section
5.5 Warranties; Representations; and Indemnity shall be amended to read in its
entirety as follows:

                  "Warranties; Representations; and Indemnity. 3PF represents
                  and warrants that: (1) the services provided hereunder will be
                  performed in a professional manner by qualified, competent
                  personnel and in accordance with generally accepted industry
                  standards applicable to such services; and (2) the performance
                  by 3PF of its obligations under this Agreement will not cause
                  3PF to be in breach of any agreement by which it is bound. 3PF
                  and Customer shall defend, indemnify and hold each other
                  harmless against any and all losses, costs, damages and
                  liabilities, including without limitation reasonable
                  attorneys' fees, arising out of any breach by either party of
                  their representations, warranties or obligations under this
                  Agreement."

                  11.      Section 6.5 Taxes shall be subject to the terms of
the Sublease defining Customer's obligation to pay real property taxes, personal
property taxes and inventory taxes to the extent such taxes are not abated
pursuant to certain abatement agreements, copies of which are attached to the
Sublease as Exhibit G.

                  12.      Effective as of the Term Commencement Date, Section
6.8 shall be amended to read in its entirety:

                  "Non-Solicitation. Customer and 3PF agree that neither party
                  nor its Representatives will hire, employ or solicit for
                  employment, directly or indirectly, during the term of this
                  Agreement, any employees of the other party without the prior
                  written consent of the other party, which consent may be
                  withheld in its sole discretion. Notwithstanding the
                  foregoing, Customer shall have the right to approach 3PF
                  employees for employment opportunities with Customer, on a
                  basis agreeable to 3PF, for any period of time beyond the
                  scheduled termination date of the Agreement. For purposes of
                  this Section 6, employees shall include all employees of 3PF
                  or Customer as of the date of this Agreement and all new
                  employees of 3PF and Customer that become employees after the
                  date hereof up until the expiration of the no solicitation
                  period provided for in this Section 6."

                  13.      Effective as the Term Commencement Date, Section 8.2
Customer Payment shall be deleted in its entirety.

                  14.      Effective as of the Term Commencement Date, the Rate
for Facility Charge of $[*] per month set forth in Schedule 1.1 to the
Fulfillment Agreement is eliminated and the term "Facility" defined therein
shall mean the Subleased Facility.

                                       4

* Confidential treatment has been requested for portions of this exhibit. The
copy filed herewith omits the information subject to the confidentiality
request. Omissions are designated as [*]. A complete version of this exhibit has
been filed separately with the Securities and Exchange Commission.

<PAGE>

                  15. Effective as of the date hereof, the Engraving and
Personalization Charge set forth in Schedule 1.1 to the Fulfillment Agreement is
modified to provide a per item charge of [*] ($[*]).

                  16. Except as modified and amended herein, the Fulfillment
Agreement shall remain in full force and effect.

                                [Intentionally Blank; Signature Pages Follow]

                                       5

* Confidential treatment has been requested for portions of this exhibit. The
copy filed herewith omits the information subject to the confidentiality
request. Omissions are designated as [*]. A complete version of this exhibit has
been filed separately with the Securities and Exchange Commission.

<PAGE>

                  The parties hereto have caused this Amendment to be executed
as of the date first above written.

                                              3PF.COM, INC.,
                                              a Delaware corporation

                                              By: /s/ [ILLEGIBLE]
                                                  ------------------------------
                                                   Its: CHIEF FINANCIAL OFFICER

                                              RED ENVELOPE, INC.,
                                              a Delaware corporation

                                              By: /s/ Alison May
                                                  ------------------------------
                                                  Its: CEO + Pres

                  With respect to Section 8.1 of the Fulfillment Agreement only:

                                              RENTRAK CORPORATION
                                              a Delaware corporation

                                              By: /s/ [ILLEGIBLE]
                                                  ------------------------------
                                                  Its: CHIEF FINANCIAL OFFICER

                                       6

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