Document:

SHLDEX102Q12014

Exhibit 10.2 
2014 ADDITIONAL DEFINITIONS 
Under 
SEARS HOLDINGS CORPORATION 
ANNUAL INCENTIVE PLAN 
EBITDA: 
(i) “EBITDA” is defined as earnings before interest, taxes, depreciation and amortization for the Performance Period computed as operating income appearing on the Company’s statement of operations for the applicable reporting period, other than Sears Canada (referred to herein as the “Domestic Company”), adjusted for depreciation and amortization and gains/(losses) on sales of assets. In addition, it is adjusted to exclude significant litigation or claim judgments or settlements (defined as matters which are $1,000,000 or more) including the costs related thereto; the effect of purchase accounting and changes in accounting methods; gains, losses and costs associated with acquisitions, divestitures and store closures; impairment charges; domestic pension expense; costs related to restructuring activities; and the effect of any items classified as “extraordinary items” in the Company’s financial statements. If after the effective date of the 2014 AIP, the Domestic Company acquires assets or an entity that has associated EBITDA (measured using the same principles as those described in the preceding provisions of this paragraph (i)) in its last full fiscal year prior to the acquisition, of greater than or equal to $100,000,000, any EBITDA associated with such assets or entity (after its acquisition) and during the Performance Period shall be disregarded in determining EBITDA under this paragraph (i). 
(ii) Adjustments to Target EBITDA. The EBITDA incentive target (i.e., Target EBITDA) contemplates that the Domestic Company remains approximately the same size over the Performance Period. If, after the beginning of a Performance Period, Domestic Company divests itself of assets or an entity that has associated EBITDA (measured using the same principles as those described in paragraph (i) above) in its last full fiscal year prior to the divestiture of greater than or equal to $100,000,000, Target EBITDA for the Performance Period will be decreased by actual EBITDA of such assets or entity for the portion of such assets’ or entity’s last full fiscal year prior to the divestiture corresponding to the portion of the Performance Period (in which the divestiture occurs) remaining after the divestiture occurs. 
BOP – “Business Operating Profit” is defined as earnings before interest, taxes, depreciation and other EBITDA adjustments, if related to the business unit, which are excluded from the definition of EBITDA (as defined above), for each business unit of the Domestic Company that is covered by the 2014 AIP, as reported on the Company’s domestic internal income statements derived from the vertical financial system. 
VPC – “Variable Profit Contribution” (VPC) is defined as the balance reported on the system-generated store Profit & Loss Statement and generally consists of store gross margin less expenses categorized as variable at a store level, such as payroll, benefits, advertising, supplies and certain operating costs. 
Gross Margin – “Gross Margin” is defined as internal margin as reported on the Company’s domestic internal operating documents, and generally consists of merchandise gross profit, KCD royalty, licensee business margin, protection agreements, delivery, cash discounts, vendor compliance. 
Performance Period – 2014 Fiscal Year 
Active Members – The total number of member accounts which have had 1 transaction within the last 12 months on a rolling basis. Active Membership target will be adjusted for the opening / closing of stores, 

as they occur, through the course of the year. The number for Active Members is calculated by the Analytics team and comes from the Telluride / CDW systems. 

Redemptions – Redemptions are points which are burned by Members in a sales transaction. They consist of the dollar value that the tender amount for a transaction is reduced by. For example, a member has $10 in points. They go to the register to purchase a $100 sweater. The customer tenders $90 in cash and Redeems (burns) their $10 in points and thus completes the transaction. The Redemption amount will be as shown in our Accounting systems and is derived from figures through Point of Sale. 
Marketplace Commissions – Marketplace Commissions consist of four Marketplace programs: 1.) “cost per click” fees charged to registered Marketplace Vendors when a customer clicks through to a vendor’s site; 2.) “FBM” Fulfilled by Merchant program which consists of both a flat monthly fee plus commissions from the funds collected by Sears from a User in connection with the sale of a Marketplace Vendor’s Merchandise; 3.) “Local Marketplace Program” and 4.) “FBS” Fulfilled by Sears program which consists of a flat monthly fee, commissions from the funds collected by Sears from a User in connection with the sale of a Marketplace Vendor’s Merchandise, Pick & Pack Fees, Storage Fees, Peak Factor and Slow Mover Fees.
Gross Margin Return on Investment -(GMROI) — Gross Margin Return on Investment (GMROI) is a measure of the productivity of the products sold. 
GMROI = Gross Margin $/Average Inventory $. Gross Margin $ is a measure of the profitability of products sold . GM$ = Sales $ – COGS $ (+/- Margin Adjustments). Average Inventory $ is calculated by adding Ending Inventory for all the periods needed dividing by the number of periods. Average Inventory $ = Sum(Ending Inventories)/Number of Periods . COGS is the Total Cost of the products sold, calculated as: COGS $ = Number of Units sold * Landed Cost of the Units and COGS $ = Sales $ * Cost Complement 

Member Margin View (MMV) – Sales From Active Members less Markdowns less Cost of Goods Sold less Cost of SYW points issued and redeemed.SHLDEX103Q12014

Exhibit 10.3
2014 ADDITIONAL DEFINITIONS 
Under 
SEARS HOLDINGS CORPORATION 
LONG-TERM INCENTIVE PROGRAM 
SHC LTIP EBITDA: 
(i) “SHC LTIP EBITDA” is defined as earnings before interest, taxes, depreciation and amortization for the Performance Period computed as operating income appearing on the Company’s statement of operations for the applicable reporting period, other than Sears Canada (referred to herein as the “Domestic Company”), adjusted for depreciation and amortization and gains/(losses) on sales of assets. In addition, it is adjusted to exclude significant litigation or claim judgments or settlements (defined as matters which are $1,000,000 or more) including the costs related thereto; the effect of purchase accounting and changes in accounting methods; gains, losses and costs associated with acquisitions, divestitures and store closures; impairment charges; domestic pension expense; costs related to restructuring activities; and the effect of any items classified as “extraordinary items” in the Company’s financial statements. If after the effective date of the 2014 LTIP, the Domestic Company acquires assets or an entity that has associated EBITDA (measured using the same principles as those described in the preceding provisions of this paragraph (i) in its last full fiscal year prior to the acquisition, of greater than or equal to $100,000,000, any EBITDA associated with such assets or entity (after its acquisition) and during the Performance Period shall be disregarded in determining EBITDA under this paragraph (i). 
(ii) Adjustments to SHC LTIP EBITDA. The SHC LTIP EBITDA incentive target contemplates that the Domestic Company does not make any significant acquisitions or dispositions over the Performance Period. If, after the effective date (i.e., February 12, 2014) of the 2014 LTIP, the Domestic Company divests itself of assets or an entity that has associated EBITDA (measured using the same principles as those described in paragraph (i) above) in its last full fiscal year prior to the divestiture of greater than or equal to $100,000,000, SHC LTIP EBITDA for the Company’s fiscal year in which the divestiture occurs will be decreased by actual EBITDA of such assets or entity for the portion of such assets’ or entity’s last full fiscal year prior to the divestiture corresponding with the Company’s fiscal year (in which the divestiture occurs) remaining after the divestiture occurs; and SHC LTIP EBITDA for each of the following fiscal years of the Company, if any, in the Performance Period will be decreased by the actual EBITDA of such assets or entity for such assets’ or entity’s last full fiscal year prior to the divestiture. 
BOP – “Business Operating Profit” is defined as earnings before interest, taxes, depreciation and other SHC LTIP EBITDA adjustments, if related to the business unit, which are excluded from the definition of SHC LTIP EBITDA under paragraph (i) of the preceding definition of SHC LTIP EBITDA, for each business unit of the Domestic Company that is covered by the 2014 LTIP, as reported on the Company’s domestic internal income statements derived from the vertical financial system. 
Performance Period – 2014—2016 Fiscal Years (i.e., February 2, 2014 through January 28, 2017)SHLDEX104Q12014

EXHIBIT 10.4

SEARS HOLDINGS CORPORATION 

CASH AWARD – ADDENDUM TO 
RESTRICTED STOCK AWARDS 

Month Day, Year
                
FName MI. LName 
Title

As of April 4, 2014 (the “Distribution”), Sears Holdings Corporation (the “Company”) distributed, for each whole share of Sears Holdings common stock outstanding as of the close of business on March 24, 2014 (i.e., the “Record Date” for the Distribution), to the holder 0.300795 common shares of Lands’ End, Inc. (the “Lands’ End Shares”).
Pursuant to action taken by the Company under the Sears Holdings Corporation 2006 Stock Plan and Sears Holdings Corporation 2013 Stock Plan, as applicable (referred to herein as the “Plan”), instead of a distribution of Lands’ End Shares with respect to any unvested restricted stock shares awarded under the Plan as of the Record Date (the “Unvested RSSs”), a cash award (the “Cash Award”) has been approved.  Based on the Unvested RSSs awarded to you, you are hereby awarded the Cash Award(s) indicated below in lieu of any and all rights you would otherwise have had to Lands’ End Shares (and/or cash in lieu of fractional Lands’ End Shares) with respect to such Unvested RSSs.  Any Cash Award is subject to the same vesting requirements and other terms set forth in your Restricted Stock Award Agreement(s) applicable to the Unvested RSSs.
	
				
	Date of Grant
	Unvested RSSs
	Cash Award
	Vesting Date

	Month Day, Year
	X,XXX
	$XX.XX
	Month Day, Year

OR
	
				
	Date of Grant
	Unvested RSSs
	Cash Award(s)
	Vesting Date

	Month Day, Year
	X,XXX
	$XX.XX
	Month Day, Year

	Month Day, Year
	X,XXX
	$XX.XX
	Month Day, Year

SEARS HOLDINGS CORPORATION

                            
By:    Dean Carter
		
	Title: 
	VP, Talent and  
Human Capital Services

1

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