Document:

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                                                                     EXHIBIT 4.1

                       FIRST AMENDMENT TO RIGHTS AGREEMENT

            THIS FIRST AMENDMENT TO RIGHTS AGREEMENT, dated as of December 14,
2003 (this "Amendment"), is entered into by and between The Dial Corporation, a
Delaware corporation (the "Company"), and Wells Fargo Bank Arizona, N.A., as
Rights Agent ("Rights Agent").

            WHEREAS, the Company and the Rights Agent are parties to that
certain Rights Agreement, dated as of August 15, 1996 (the "Rights Agreement");
and

            WHEREAS, the Board of Directors of the Company has determined that
it is advisable and in the best interests of the Company and its stockholders to
amend the Rights Agreement pursuant to Section 27 thereof, in connection with
the execution and delivery of the Agreement and Plan of Merger among Henkel
KGaA, a Kommanditgesellschaft auf Aktien organized under the laws of the Federal
Republic of Germany ("Henkel"), Henkel Merger Corporation ("Merger Sub"), a
Delaware corporation and an indirect, wholly-owned subsidiary of Henkel and the
Company, pursuant to which, among other things, Merger Sub will be merged with
and into the Company, with the Company continuing as the surviving corporation
and an indirect, wholly-owned subsidiary of Henkel; and

            WHEREAS, this Amendment has been approved by the Board of Directors
of the Company.

            NOW, THEREFORE, in consideration of the foregoing and the mutual
agreements set forth herein, the parties hereto agree as follows:

            1. Section 1(a) of the Rights Agreement is hereby amended to read in
its entirety as follows:

                  (a) "Acquiring Person" shall mean any Person (as such term is
            hereinafter defined) who or which, together with all Affiliates and
            Associates (as such terms are hereinafter defined) of such Person,
            shall be the Beneficial Owner (as such term is hereinafter defined),
            of 20% or more of the Common Shares of the Company then outstanding,
            but shall not include the Company, any Subsidiary (as such term is
            hereinafter defined) of the Company, any employee benefit plan of
            the Company or any Subsidiary of the
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            Company, or any entity holding Common Shares for or pursuant to the
            terms of any such plan. Notwithstanding the foregoing, no Person
            shall become an "Acquiring Person" as the result of an acquisition
            of Common Shares by the Company which, by reducing the number of
            shares outstanding, increases the proportionate number of shares
            beneficially owned by such Person to 20% or more of the Common
            Shares of the Company then outstanding; provided, however, that if a
            Person shall become the Beneficial Owner of 20% or more of the
            Common Shares of the Company then outstanding by reason of share
            purchases by the Company and shall, after such share purchases by
            the Company, become the Beneficial Owner of any additional Common
            Shares of the Company, then such Person shall be deemed to be an
            "Acquiring Person". Notwithstanding the foregoing, if the Board of
            Directors of the Company determines in good faith that a Person who
            would otherwise be an "Acquiring Person", as defined pursuant to the
            foregoing provisions of this paragraph (a), has become such
            inadvertently, and such Person divests as promptly as practicable a
            sufficient number of Common Shares so that such Person would no
            longer be an "Acquiring Person," as defined pursuant to the
            foregoing provisions of this paragraph (a), then such Person shall
            not be deemed to be an "Acquiring Person" for any purpose of this
            Agreement. Notwithstanding the foregoing, Henkel KGaA, a
            Kommanditgesellschaft auf Aktien organized under the laws of the
            Federal Republic of Germany ("Henkel") and Merger Sub (as defined in
            the Merger Agreement), or any Affiliate or Associate of Henkel or
            Merger Sub (collectively with Henkel, the "Henkel Parties") who
            becomes the Beneficial Owners of Common Shares solely as a result of
            (1) the announcement, approval, execution or delivery of the
            Agreement and Plan of Merger, among the Company, Henkel and Merger
            Sub (as may be amended from time to time, the "Merger Agreement")
            and (2) the consummation of the Merger (as such term is defined in
            the Merger Agreement) shall not be deemed an "Acquiring Person."

            2. Section 7(a) of the Rights Agreement is hereby amended to read in
its entirety as follows:

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                  (a) The registered holder of any Right Certificate may
            exercise the Rights evidenced thereby (except as otherwise provided
            herein) in whole or in part at any time after the Distribution Date
            upon surrender of the Right Certificate, with the form of election
            to purchase on the reverse side thereof duly executed, to the Rights
            Agent at the principal office of the Rights Agent, together with
            payment of the Purchase Price for each one one-hundredth of a
            Preferred Share as to which the Rights are exercised, at or prior to
            the earliest of (i) earlier of (x) the close of business on August
            15, 2006 or (y) immediately prior to the Effective Time (as such
            term is defined in the Merger Agreement) (the "Final Expiration
            Date"), (ii) the time at which the Rights are redeemed as provided
            in Section 23 hereof (the "Redemption Date") or (iii) the time at
            which such Rights are exchange as provided in Section 24 hereof.

            3. Section 25(a)(iv) is hereby amended to read in its entirety as
follows:

                  (iv) to effect any consolidation or merger (other than the
            Merger) into or with, or to effect any sale or other transfer (or to
            permit one or more of its Subsidiaries to effect any sale or other
            transfer), in one or more transactions, of 50% or more of the assets
            or earning power of the Company and its Subsidiaries (taken as a
            whole) to, any other Person,

            4. Except as expressly set forth herein, this Amendment shall not by
implication or otherwise alter, modify, amend or in any way affect any of the
terms, conditions, obligations, covenants or agreements contained in the Rights
Agreement, all of which are ratified and affirmed in all respects and shall
continue in full force and effect. All references in the Rights Agreement (and
in any other agreements, documents and instruments entered into in connection
therewith) to the "Rights Agreement" shall be deemed for all purposes to refer
to the Rights Agreement, as amended by this Amendment.

            5. Capitalized terms used but not defined herein shall have the
respective meanings ascribed to such terms in the Rights Agreement.

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            6. This Amendment shall be deemed to be a contract made under the
laws of the State of Delaware and for all purposes shall be governed by and
construed in accordance with the laws of such State applicable to contracts made
and to be performed entirely within such State.

            7. This Amendment may be executed in any number of counterparts and
each of such counterparts shall for all purposes be deemed to be an original,
and all such counterparts shall together constitute but one and the same
instrument.

            8. If any term, provision, covenant or restriction of this Amendment
is held by a court of competent jurisdiction or other authority to be invalid,
void or unenforceable, the remainder of the terms, provisions, covenants and
restrictions of this Amendment and of the Rights Agreement, shall remain in full
force and effect and shall in no way be affected, impaired or invalidated.

                            [SIGNATURE PAGE FOLLOWS]

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            IN WITNESS WHEREOF, the parties hereto have caused this Amendment to
be duly executed and attested, all as of the date and year first above written.

                                        THE DIAL CORPORATION

                                        By: /s/ Herbert M. Baum
                                           ------------------------------------
                                        Name:  Herbert M. Baum
                                        Title: Chairman of the Board, President
                                               and Chief Executive Officer

                                        WELLS FARGO BANK ARIZONA, N.A.

                                        By:  /s/ Brad Stevenson
                                           ------------------------------------
                                        Name:  Brad Stevenson
                                        Title: Vice President

                                       5<PAGE>
                                                                    EXHIBIT 10.1

                              THE DIAL CORPORATION
                           15501 North Dial Boulevard
                         Scottsdale, Arizona 85620-1619

                                                               December 14, 2003

[Executive]
[Address]
[Address]

Dear [Executive]:

            This letter agreement (the "AGREEMENT") sets forth the agreements
among you (sometimes referred to as the "Executive"), Henkel KGaA ("HENKEL") and
The Dial Corporation (the "COMPANY") in connection with the termination of your
Change of Control Agreement with the Company, dated as of [insert date] (the
"CIC AGREEMENT"), and the cancellation of the Covered Options (as defined
below), on and subject to the terms and conditions of this Agreement. This
Agreement is subject to, and will become effective at the effective time (the
"EFFECTIVE TIME") of, the merger of Henkel Merger Corporation with and into the
Company (the "MERGER") contemplated by the Agreement and Plan of Merger, dated
as of the date hereof, among Henkel, Henkel Merger Corporation and the Company
(the "MERGER AGREEMENT"). In the event that (i) prior to the Merger, the Merger
Agreement is terminated in accordance with its terms or (ii) the Company engages
in a transaction, other than the Merger, which constitutes a Change of Control
(as defined in the CIC Agreement), the terms of this Agreement shall be null,
void and of no effect ab initio.

            Unless specified otherwise, capitalized terms used herein without
definition shall have the meanings assigned thereto in the Merger Agreement.

            1. Termination of CIC Agreement. Effective at the Effective Time,
the CIC Agreement will terminate in its entirety, without any further action
required on the part of any Person and without any further liability or
obligation on the part of Henkel, the Company or you thereunder, except for the
Surviving Provisions (as defined below) which are incorporated herein by
reference and will continue in full force and effect, provided that the
capitalized term Agreement, as used in the Surviving Provisions, will be deemed
to refer to this Agreement. The term "SURVIVING PROVISIONS" means the provisions
of Sections 9 (Certain Additional Payments by the Company), 10 (Confidential
Information), 11 (Successors) and 12(b), (c) and (d) (Miscellaneous).

            2. Initial Payment. In consideration for your entering into this
Agreement and subject to (a) consummation of the Merger as contemplated by the
Merger Agreement, (b) your continued employment with the Company from the date
hereof through the Effective Time and (c) your refraining from terminating, or
claiming a right to terminate, your employment for Good Reason (as defined in
the CIC Agreement) prior to, or based on any event occurring or existing prior
to, the Effective Time, the Company hereby agrees to pay to you, in a lump sum
in cash upon the Closing Date, an amount equal to (A) the product of (i) three
multiplied by (ii) the sum of (x) your annual base salary, at the rate in effect
on the date hereof, and (y) the highest annual
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bonus paid to you under the Company's annual incentive plan in which your were a
participant for any of the last three fiscal years of the Company ending prior
to the Effective Time (such product referred to herein as the "CIC PAYMENT")
multiplied by (B) 80%.

            3. Special Bonus. (a) In consideration for your continuing
employment from and after the Effective Time and provided you remain
continuously actively employed by the Company or an Affiliate thereof (including
Henkel and its subsidiaries from and after the Effective Time) from the date
hereof to the second anniversary of the date on which the Effective Time occurs,
the Company hereby agrees to pay to you, in a lump sum in cash within 5 days
following such second anniversary date, an amount equal to 20% of the CIC
Payment, increased by interest on such amount, at an annual rate of 10%, for the
period commencing at the Effective Time and ending on such second anniversary
date.

            (b) In consideration for your continued employment after the
Effective Time and provided you remain continuously actively employed by the
Company or an Affiliate thereof from the date hereof to the date on which the
Effective Time occurs, if your employment with the Company and its Affiliates
(including Henkel and its subsidiaries from and after the Effective Time)
terminates after the Effective Time for any reason, including death, Disability,
your resignation, with or without Good Reason, or termination by the Company for
or without Cause, the Company hereby agrees to pay to you, in a lump sum in cash
within 5 days following the effective date of your termination of employment, an
amount equal to 20% of the CIC Payment, increased by interest on such amount, at
an annual rate of (i) 3%, if such termination arises from death, Disability,
your resignation, other than for Good Reason, or termination by the Company for
Cause or (ii) 10% if such termination is by the Company, other than for Cause or
Disability, or by your resignation for Good Reason, in either such case, for the
period commencing at the Effective Time and ending on such date of termination.
For all purposes of this Agreement, the terms "Disability", "Cause" and "Good
Reason" shall have the meanings assigned thereto in the Employment Agreement,
dated as of the date hereof, between you and the Company.

            4. Cancellation of Options. In consideration for your entering into
this Agreement and subject to consummation of the Merger in accordance with the
Merger Agreement, you hereby agree to surrender for cancellation as of the
Effective Time all of your rights to and interest in respect of all of your
Existing Stock Options (the "COVERED OPTIONS"), and this Agreement constitutes
notice to the Company of your election to surrender all of the Covered Options
for cancellation, in exchange for payment of the Option Consideration, if any,
in accordance with the Merger Agreement for each such Covered Option. You hereby
acknowledge and agree that all of your Covered Options will be cancelled as of
the Effective Time pursuant to your election hereunder, including, without
limitation, those Covered Options under which the exercise price exceeds the
Merger Consideration (the "UNDERWATER OPTIONS") and that you will not be
entitled to any payment or other consideration in respect of such Underwater
Options.

            5. Termination of this Agreement. Immediately upon payment of the
Special Bonus pursuant to paragraph 3 hereof, this Agreement shall terminate in
its entirety and be of no further force or effect, except with respect to the
Surviving Provisions.

                                       2

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            6. Miscellaneous. Notwithstanding any other provision of this
Agreement, upon any termination of your employment before the Effective Time due
to your death or Disability (as defined in the CIC Agreement), this Agreement
will automatically terminate and be deemed null, void and of no effect ab
initio. This Agreement constitutes the entire agreement among the parties with
respect to the subject matter hereof and supersedes any prior agreements or
understandings between or among the parties hereto with respect to such subject
matter, including, without limitation, from and after the Effective Time, the
CIC Agreement, except with respect to the Surviving Provisions; provided that
this Agreement shall not supercede the terms of any Indemnification Agreement as
in effect on the date hereof between the Company and the Executive and the
Executive's right to receive any vested accrued benefits under any plan, policy,
practice or program of the Company in which the Executive is a participant,
which benefits shall be payable in accordance with the terms of such applicable
plan, policy, practice or program. This Agreement may not be amended or modified
otherwise then by a written agreement executed by the parties hereto and their
respective successors and legal representatives.

            7. Governing Law. The terms of this Agreement shall be governed by
the laws of the State of Arizona.

                                      * * *

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            To evidence and confirm your agreement to all of the terms and
conditions set forth in this Agreement and your election to surrender for
cancellation all of the Covered Options and receive the Option Consideration, if
any, in accordance with the Merger Agreement, please execute and date the
enclosed copy of this Agreement in the space provided below.

                                          HENKEL KGaA

                                          By:
                                             ----------------------------------
                                             Name:
                                             Title

                                          THE DIAL CORPORATION

                                          By:
                                             ----------------------------------
                                             Name:
                                             Title

ACCEPTED AND AGREED, as of December 14, 2003:

-----------------------------------------
Name:

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