Document:

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                                                                   EXHIBIT 10.17

                  PRODUCT DEVELOPMENT AND CO-BRANDING AGREEMENT

                            "SONGS 4 WORSHIP SERIES"

                         EXCLUDING CONFIDENTIAL PORTIONS

/1/ Indicates information which has been redacted pursuant to a request for
    confidential treatment.

<PAGE>   2

                       INDEX TO THE CONFIDENTIAL PORTIONS

<TABLE>
<CAPTION>
         PAGE                      SECTION                     LINE(S)
         ----                      -------                     -------
         <S>                       <C>                 <C>
          1                          1(c)                    3, 4, and 5
          3                          3(a)              4, 5, 10, 11, 12 and 13
          4                          4(c)                     2, 4 and 5
          4                          4(d)                   2, 3, 4 and 5
          5                           5                           2
</TABLE>

<PAGE>   3

                  PRODUCT DEVELOPMENT AND CO-BRANDING AGREEMENT
                            "SONGS 4 WORSHIP SERIES"

         This Agreement, entered into this the 10th day of January 2000, by and
between INTEGRITY INCORPORATED, a Delaware corporation with principal offices at
1000 Cody Road, Mobile, Alabama ("Integrity") and TIME LIFE, INC., a Delaware
corporation d/b/a Time Life Music, with principal offices located at 2000 Duke
Street, Alexandria, Virginia 22314 ("TL"). The parties wish to produce a series
of recorded compilations and companion song books featuring praise and worship
repertoires, which will be co-branded and co-marketed throughout the world. Now,
therefore, the parties agree as follows:

1.       Product Concept and Creation.

         a.       Product description. The product to be created under the
                  series trade name "Songs 4 Worship" will be a praise and
                  worship continuity series, with each volume in the series
                  containing approximately 22 songs. Each volume will be
                  manufactured in Double CD, Double Cassette, and song book
                  formats, with standard double jewel boxes, inlays, booklets
                  and j-cards (the "Product"). TL and Integrity will jointly
                  develop the repertoire, and all repertoire selections are
                  subject to master, mechanical and print rights clearance in
                  accordance with the financial terms established below. The
                  exact songbook format, song selection and number of songbook
                  volumes has not yet been determined, and TL has no obligation
                  to sell any songbooks produced pursuant to this Agreement.

         b.       Branding. The Product will prominently display the "Songs 4
                  Worship" logo and trademark (or other logo as mutually
                  approved) and will also bear the labels of "Time Life Music"
                  and "Integrity Music" in equal proportion on the exterior of
                  Product packaging. The "Integrity Music" and "Time Life Music"
                  logos will be used on advertising whenever possible, and it is
                  understood that neither logo will be used without the other
                  with reference to the Product.

         c.       Integrity's responsibilities. Integrity will obtain master
                  lease and print agreements with all third party owners of
                  masters embodied in the Product at its own expense. Mechanical
                  rates will not exceed [**]/1/ percent ([**]/1/%) of the
                  then-current statutory rate, and Print licenses will not
                  exceed a prorated portion of [**]/1/ percent ([**]/1/%) of the
                  retail selling price, Integrity will also manufacture the
                  Product and sell to TL its requirements for resale.

---------------
/1/ Indicates information which has been redacted pursuant to a request for
    confidential treatment.

<PAGE>   4

         d.       TL's responsibilities. At its sole expense, TL will create all
                  artwork for Product covers and packaging, and furnish
                  Integrity with the same for manufacturing of the Products. All
                  such artwork will be subject to Integrity's reasonable
                  approval. (Integrity agrees to respond to any request for
                  approval within five (5) business days after Integrity's
                  receipt of request and samples.) In addition, TL will pay all
                  mastering expense required in preparation for manufacturing.

         e.       Shared expenses. The parties agree to share equally in costs
                  of additional products created (excluding the Product, and
                  song books, which such song books shall be created at
                  Integrity's sole discretion and expense), by mutual agreement
                  under the "Songs 4 Worship" branding.

2.       Marketing and Distribution.

         a.       Time Life Distribution. TL will hold exclusive worldwide
                  rights to promote and sell the product through the following
                  distribution channels: Outgoing telemarketing, General Market
                  retail, and General Market catalogs, and exclusive rights
                  within the United States for Television Direct response. TL
                  will have Internet and e-commerce rights with respect to its
                  own web site and other General Market e-commerce. In addition,
                  TL may cross-sell the products to its internal list by inserts
                  placed in mailings for other TL products and services (but
                  excluding direct mail campaigns for the Product.) TL may
                  obtain television and/or direct response rights in certain
                  international territories upon Integrity's agreement.

         b.       Integrity Distribution. Integrity will hold exclusive
                  worldwide rights to promote and sell the product to/through
                  the following distribution channels: Christian retail (CBA or
                  Christian Booksellers Association markets), direct mail
                  (including continuity sales, church sales, digital and
                  e-commerce sales.) Integrity will have Internet and e-commerce
                  rights with respect to its own web site and other Christian
                  e-commerce. Integrity shall have the right to license
                  distribution of the Product through all channels of
                  distribution throughout the remainder of the world.

         c.       Selling Price. The parties agree that the initial suggested
                  retail selling price for the products will be $19.95 for CD's,
                  $17.95 for Cassettes, and $19.95 for song books. Any change in
                  the suggested retail selling price will be mutually agreed by
                  the parties. The parties acknowledge that they cannot control
                  the prices set by independent retailers and resellers, but
                  agree that sales by the parties hereto via e-commerce will be
                  the same, and such will be mutually agreed.

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         d.       Mailing Lists. The parties hereby agree that they will
                  mutually share mailing list data of purchasers of the products
                  created hereunder in exchange for names of equal value, (i.e.,
                  an expired name for an expired name, active buyer for active
                  buyer.) TL specifically agrees to supply Integrity with data
                  on former subscribers to its "Songs 4 Life" series, who have
                  subsequently canceled for the express purpose of soliciting
                  Product continuity subscriptions.

         e.       Retail release. The, parties will mutually agree upon the date
                  the products shall be released to retail (General Market and
                  CBA); and it is hereby agreed that such release shall be
                  simultaneous (i.e., television and direct response will have a
                  period of exclusivity before the products are available at
                  retail).

3.       Product sales to TL.

         a.       Integrity will, upon receipt of approved purchase orders from
                  TL, sell to TL in non-returnable box lot quantities, TL's
                  requirements products rates calculated on the following basis
                  (plus freight). The copyright royalty on recorded products is
                  based on [**]/1/% of the then current statutory mechanical
                  rate, and on song books, [**]/1/ percent ([**]/1/%) of the
                  retail selling price (prorated to each copyright holder).
                  Integrity may adjust the prices charged to TL on each volume
                  to accurately reflect the then-current royalty obligation to
                  all parties, including Integrity.

<TABLE>
<CAPTION>
                                                                               CD           Cassette        Song book
                                                                            ---------       --------        ---------
                 <S>                                                        <C>             <C>             <C>
                 Manufacturing                                              $ [**]/1/       $ [**]/1/       $ [**]/1/
                 (May be adjusted if actual costs exceed above amounts)

                 Master Lease royalty                                         [**]/1/         [**]/1/         -None-

                 Copyright royalty                                            [**]/1/         [**]/1/         [**]/1/
                 (Based on 75% of $.075 statutory rate X 22)                -----           -----           -----

                                      Approximate Total                     $ [**]/1/       $ [**]/1/       $ [**]/1/
</TABLE>

         b.       In consideration of the above pricing, TL guarantees to
                  purchase from Integrity a minimum of ten thousand (10,000)
                  units of each recorded Product during the first thirty-two
                  (32) months of release. TL's initial order for each recorded
                  Product shall be a minimum of five thousand (5,000) units.

---------------
/1/ Indicates information which has been redacted pursuant to a request for
    confidential treatment.

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<PAGE>   6

         c.       TL may purchase from Integrity limited quantities of the
                  Product for its promotional use, at the Manufacturing cost set
                  forth in paragraph 3(a) above, provided the quantity of such
                  purchases does not exceed seven percent (7%) of the total
                  royalty bearing units of such Product title purchased by TL,
                  TL warrants that any units so purchased, whether or not
                  labeled "promotional only" or cut-out, will be given away for
                  purposes of promotion of the Products, and will not be sold.
                  If for any reason, Integrity and TL are subject to lower "free
                  goods" limits by any third party license, the foregoing shall
                  be adjusted to comply with any such license(s).

4.       Royalties payable by Integrity.

         a.       Integrity will pay and be responsible for all royalties due to
                  owners of the recorded masters, which such royalties will be
                  inclusive of all performer, artist, producer and other fees.

         b.       Integrity will pay and be responsible for all royalties to the
                  copyright owners of the compositions embodied in the recorded
                  masters (or song books), such royalties commonly known as
                  mechanical royalties or print royalties.

         c.       On sales of recorded products pursuant to this Agreement (less
                  any returns) Integrity will pay to TL royalties in the amount
                  of [**]/1/ ($[**]/1/) for each and every unit of the product
                  sold by Integrity in the United States pursuant to this
                  Agreement, and [**]/1/ the foregoing rate or [**]/1/ percent
                  ([**]/1/%) of Integrity's net receipts, whichever is less, on
                  subject products outside the United States. For purposes of
                  this Agreement, "net receipts" shall be the amount received by
                  a party in the United States, after deduction of any exchange
                  fees, commissions, or expenses to collect.

         d.       On sales of printed products (song books) pursuant to this
                  Agreement (less any returns) Integrity will pay to TL
                  royalties in the amount of [**]/1/ ($[**]/1/) for each and
                  every unit of the product sold by Integrity in the United
                  States pursuant to this Agreement, and [**]/1/ the foregoing
                  rate or [**]/1/ percent ([**]/1/%) of Integrity's net
                  receipts, whichever is less, on subject products outside the
                  United States. No royalties will be paid to TL on printed
                  products, until Integrity shall have recouped its
                  out-of-pocket production costs from such royalties payable to
                  TL pursuant to this subparagraph.

---------------
/1/ Indicates information which has been redacted pursuant to a request for
    confidential treatment.

                                       4

<PAGE>   7

5.       Royalties payable by TL. On sales of products pursuant to this
         Agreement (less any returns) TL will pay to Integrity royalties in the
         amount of [**]/1/ ($[**]/1/) for each and every unit of the product
         sold by it pursuant to this Agreement.

6.       Accountings. Accounting statements and, if applicable, royalty payments
         for products sold will be rendered by each party quarterly within sixty
         (60) days after the expiration of each calendar quarter. Only products
         which have been paid or credited to the account of the seller shall be
         deemed sold. No royalties will be payable on the sales of any products
         by any third-party distributors or licensees until such time as
         accountings and payment or final credit therefor has been received by
         the paying party. Either party, at its sole expense, upon at least
         thirty (30) days written notice (and not more than once in respect of
         any accounting period) will have the right to inspect the other party's
         books regarding the obligations hereunder for a period of two (2) years
         from the date on which any statement is rendered. Such auditing party
         must make specific written objection within such two (2) year period.
         Thereafter, it will be deemed to have consented to any such statements
         or accountings which will then be considered an account stated as
         between the parties, not subject to any objection for any reason
         whatsoever. Provided the objecting party has made timely written
         objection, as aforesaid, such party may file an action regarding same
         within two (2) years and six (6) months after the applicable statement
         is rendered, after which time any such action will be deemed barred.

7.       Sound Recording Copyright and Trademark License.

         a.       Integrity Trademarks. Integrity hereby grants to TL the right
                  to use its "Integrity Music" name and logo ("the Integrity
                  Trademarks') in connection with the products produced during
                  the Term of this Agreement for as long as the parties continue
                  to sell and distribute such products at no additional cost to
                  TL, and in accordance with the terms and conditions contained
                  herein. TL will honor the notice requirement relating to the
                  Integrity Trademarks and will place such trademarks on all
                  products and advertising produced hereunder in accordance with
                  the applicable regulations and Integrity guidelines. Integrity
                  warrants that it has all rights to grant TL the right to use
                  the Integrity Trademarks and will indemnify and hold TL
                  harmless with respect thereto. TL recognizes Integrity's title
                  to the Integrity Trademarks and will not at any time do or
                  suffer to be done any act or thing which will in any way
                  impair Integrity's rights in and to the Integrity Trademarks.
                  It is understood that TL will not acquire and will not claim
                  any title to the Integrity Trademarks adverse to Integrity by
                  virtue of this license, or through TL's use of the Integrity
                  Trademarks.

---------------
/1/  Indicates information which has been redacted pursuant to a request for
     confidential treatment.

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<PAGE>   8

         b.       TL Trademarks. TL hereby grants to Integrity the right to use
                  its "TL Music" name and logo ("the TL Trademarks") in
                  connection with the products produced during the Term of this
                  Agreement for as long as the parties continue to sell and
                  distribute such products at no additional cost to Integrity,
                  and in accordance with the terms and conditions contained
                  herein. Integrity will honor the notice requirement relating
                  to the Integrity Trademarks and will place such trademarks on
                  all products and advertising produced hereunder in accordance
                  with the applicable regulations and TL guidelines. TL warrants
                  that it has all rights to grant Integrity the right to use the
                  TL Trademarks and will indemnify and hold Integrity harmless
                  with respect thereto. Integrity recognizes TL's title to the
                  TL Trademarks and will not at any time do or suffer to be done
                  any act or thing which will in any way impair TL's rights in
                  and to the TL Trademarks. It is understood that Integrity will
                  not acquire and will not claim any title to the TL Trademarks
                  adverse to TL by virtue of this license, or through
                  Integrity's use of the TL Trademarks.

         c.       Sound Recording Copyright. The parties hereby agree that the
                  copyright in the Product sound recording compilation will be
                  jointly registered by Integrity in the names of Integrity
                  and TL.

         d.       Series Trademark. TL will trademark the series name in joint
                  names of TL and Integrity.

8.       Term. This agreement shall commence as of date first above written, and
         shall Continue through December 31, 2004 ("the Term"). Thereafter, the
         parties must mutually agree in writing to extend the term for
         additional periods of time.

9.       Warranties; Suspension, Termination

         a.       Each party hereto warrants, represents, covenants and agrees
                  that it has the right and power to enter into this Agreement,
                  to grant the rights herein granted by it, and to perform the
                  services agreed to be performed by it hereunder, and that no
                  materials, ideas or other properties furnished or designated
                  by it is subject to any restriction whatsoever, or is
                  violative of the rights of any person, firm or corporation,
                  including, without limitation, contract rights, copyrights and
                  rights of privacy.

         b.       If, because of an act of God, inevitable accident, fire,
                  lockout, strike or other labor dispute, riot or civil
                  commotion, act of public enemy, enactment, rule, order or act
                  of any government or governmental instrumentality (whether
                  federal, state, local or foreign), failure of technical
                  facilities, failure or delay of transportation facilities,
                  illness or incapacity of any performer or producer, or other
                  cause of a similar or

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                  different nature not reasonably within either party's control,
                  such party is materially hampered in the recording,
                  manufacture, distribution or sale of phonograph records, or
                  its normal business operations become commercially
                  impractical, then without limiting its rights, it will have
                  the option upon notice to suspend the Term of this Agreement
                  for the duration of any such contingency. In the event of a
                  suspension owing to a "force majeure," which suspension
                  exceeds six (6) consecutive months, the non-suspending party
                  may terminate this Agreement upon ten (10) days written notice
                  to other, but only if such "force majeure" does not affect a
                  substantial portion of the United States recording industry or
                  the suspension is not lifted by the suspending party within
                  ten (10) days of the receipt of the written notice from the
                  other party.

10.      Indemnification. Each party hereto agrees to indemnify the other party
         and save and hold the other harmless from any and all claims, causes of
         action, damages, liabilities, costs, losses, and expenses (including
         legal costs and attorneys' fees) arising out of or connected with any
         claim, demand or action which is inconsistent with any of the
         warranties, representations, covenants or agreements which the
         indemnifying party has made in this Agreement. Pending the
         determination and settlement of any such claim, demand or action, the
         non-indemnifying party will have the right, at its election, to
         withhold payment to you of any monies otherwise payable hereunder, in
         an amount reasonably related to that claim, demand or action, and its
         estimated costs and expenses (including legal costs and attorneys'
         fees) in connection therewith.

11.      Notices. The respective addresses for each party for all purposes
         hereunder are set forth on page 1 hereof, unless and until notice of a
         different address is received by the party being notified of a change
         of address. All notices will be in writing and will either be served by
         personal delivery (to an officer of each company), by mail or by
         telegraph, in each case with all charges prepaid. Notices will be
         deemed effective when personally delivered, mailed certified mail or
         similar delivery requiring a signature upon delivery, all charges
         prepaid, except for notice of change of address, which will be
         effective only when received by the party notified. A copy of each
         notice to Integrity will be simultaneously sent to Business & Legal
         Affairs, Integrity Incorporated, 1000 Cody Road, Mobile, AL 36695, and
         a copy of each notice to TL will be simultaneously sent to Law and
         Business Affairs, Time Life Music, 2000 Duke Street, Alexandria, VA
         22314. The failure to send courtesy copies of notices will not be
         deemed a breach of this Agreement nor will it diminish the
         effectiveness of such notice.

12.      Assignment. Either party may, at its election, assign this Agreement or
         any of its rights or delegate any of its obligations hereunder, in
         whole or in part, to any person, firm or corporation owning or
         acquiring all or a substantial portion of its assets, to any person,
         firm or corporation that is related to it as an affiliate,

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         subsidiary or otherwise, or to any person, firm or corporation into
         which or with it might merge or consolidate. In the event of such an
         assignment by either party of its rights to an unrelated third party,
         the other party shall be given written notice, then in such event the
         other party may upon six-months (6-months) written notice terminate
         this Agreement.

13.      Miscellaneous

         a.       This Agreement contains the entire understanding of the
                  parties hereto relating to the subject matter hereof and
                  cannot be changed or terminated except by an instrument signed
                  by the party to be bound. A waiver by either party of any term
                  or condition of this Agreement in any instance will not be
                  deemed or construed as a waiver of such term or condition for
                  the future, or of any subsequent breach thereof. All remedies,
                  rights, undertakings, obligations, and agreements contained in
                  this Agreement will be cumulative and none of them will be in
                  limitation of any other remedy, right, undertaking, obligation
                  or agreement of either party. The headings of the paragraphs
                  hereof are for convenience only and will not be deemed to
                  limit or in any way affect the scope, meaning or intent of
                  this Agreement or any portion thereof.

         b.       This Agreement has been entered into in the State of
                  Tennessee, and the validity, interpretation and legal effect
                  of this Agreement will be governed by the laws of the State of
                  Tennessee applicable to contracts entered into and performed
                  entirely within the State of Tennessee. The venue for any
                  controversy or claim arising out of or relating to this
                  Agreement or breach thereof, shall be the appropriate state
                  and federal courts located in Nashville, Tennessee.
                  Accordingly, each party hereto consents and submits to the
                  jurisdiction of such courts. The prevailing party in any such
                  dispute arising hereunder will be entitled to recover from the
                  other party its reasonable attorneys' fees in connection
                  therewith in addition to the costs thereof.

         c.       If any part of this Agreement will be determined to be invalid
                  or unenforceable by a court of competent jurisdiction or by
                  any other legally constituted body having jurisdiction to make
                  such determination, the remainder of this Agreement will
                  remain in full force and effect.

         d.       EACH PARTY HAS BEEN REPRESENTED BY INDEPENDENT LEGAL COUNSEL
                  OR HAS HAD THE UNRESTRICTED OPPORTUNITY TO BE REPRESENTED BY
                  INDEPENDENT LEGAL COUNSEL OF ITS CHOICE FOR PURPOSES OF
                  ADVISING IT IN CONNECTION WITH THE NEGOTIATION AND EXECUTION
                  OF THIS AGREEMENT. IF EITHER PARTY HAS NOT BEEN

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                  REPRESENTED BY INDEPENDENT LEGAL COUNSEL OF ITS CHOICE IN
                  CONNECTION WITH THIS AGREEMENT, SUCH PARTY ACKNOWLEDGES AND
                  AGREES THAT ITS FAILURE TO BE REPRESENTED BY INDEPENDENT LEGAL
                  COUNSEL IN CONNECTION WITH THIS AGREEMENT WAS DETERMINED
                  SOLELY BY IT.

         IN WITNESS WHEREOF, the parties have signed below.

INTEGRITY INCORPORATED                      TIME LIFE, INC.
Tax ID#63-0952549                           Tax ID#
                                                   -----------------------------

By: /s/ Jerry W. Weimer                     By: /s/ Mark Stevens
    -----------------------------------         --------------------------------
    Jerry W. Weimer, Ex. Vice President         Mark Stevens, President
    Chief Operating Officer

By: /s/ Don Mayes
    -----------------------------------
    Don Mayes, Director
    Business and Legal Affairs

                                      9<PAGE>   1
                                                                   EXHIBIT 10.36

                              EMPLOYMENT AGREEMENT

         This Employment Agreement ("Agreement") is entered into as of the 1st
day of October, 2001, by and among INTEGRITY INCORPORATED, a Delaware
corporation, ("Employer") and DONALD J. MOEN, an individual currently residing
in MOBILE, ALABAMA ("Employee").

         In consideration of the promises, covenants and conditions set forth
herein, and for other good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, Employee and Employer agree as
follows:

1.       Employment.

         Employer hereby employs Employee and Employee hereby accepts employment
in the position of Executive Vice President, Creative Director (the "Position")
upon the terms and conditions hereinafter set forth.

2.       Services and Appearances.

         (a)      General Services. During the term of employment hereunder and
                  except as otherwise provided herein, Employee shall devote his
                  full professional time and energy to the performance of his
                  duties as Executive Vice President, Creative Director and
                  shall use his best efforts in the performance of the same.
                  Employee will report directly to the Chief Operating Officer,
                  serve on the Executive Committee (defined herein as a
                  committee consisting of Employee, the President of Employer
                  and the Executive Vice President-Chief Operating Officer of
                  Employer), and participate in all Senior Management meetings.
                  Employer and Employee agree that Employee's duties in the
                  Position shall be determined by Employer and may be altered by
                  Employer from time to time at its sole discretion. Employer
                  and Employee acknowledge and agree that Employee's initial
                  duties in the Position shall consist of, among other things,
                  providing creative direction for the product planning and
                  production of all Employer's music and technology product
                  lines (and management control of the foregoing, except for
                  technology products); convening and coordinating Employer's
                  creative team; overseeing songwriter relationships and song
                  development; pioneering new product concepts and championing
                  research and development of those new concepts (searching for
                  new and fresh developments in music that Employer should
                  pursue, then developing and maintaining the relevant
                  relationships and contacts in these areas); participating on
                  creative teams (such as the PraiseGathering/Print Development
                  team) and in the various product development meetings, and
                  quarterly company-wide creative planning sessions.

<PAGE>   2

         (b)      Attendance at Industry and Employer Events. During the term of
                  employment hereunder, Employee agrees to attend various
                  industry and Employer events, as Employee and the Executive
                  Committee members of Employer (the "Executive Committee") deem
                  appropriate (e.g. CBA, GMA, NRB and choral reading sessions);
                  and Employee will perform at those events when in Employee's
                  judgment such performance is in the best interest of Employer
                  and Employee's career as an artist.

         (c)      Attendance at Other Events. As a corporate representative,
                  Employee will at times appear at certain events or on
                  television/radio programs, or provide material for published
                  articles proclaiming the mission of Employer, what God is
                  doing today and other ministry-related topics. Employee and
                  the Executive Committee will determine what events are
                  appropriate investments of Employee's time and energy.

         (d)      Participation as Host, Narrator or Worship Leader. Employee
                  acknowledges that in his Position, Employee will, from time to
                  time, be asked to participate in recorded and print projects
                  as a host, narrator or worship leader. Such projects are not
                  subject to the Artist Agreement, separately executed by and
                  between Employee and Employer as of the date hereof. Employee
                  and Employer will agree in writing, prior to the commencement
                  of any project on which Employee performs in any capacity,
                  whether or not the project will be subject to the Artist
                  Agreement.

         (e)      Availability to Tour.

                  (i)      In addition to other appearances Employee makes as a
         senior officer of Employer, if requested by Employer, Employee agrees
         to make himself available to tour on behalf of Employer. Providing
         Employee is in reasonable compliance with this touring provision,
         Employee shall have the option to accept or reject any specific
         opportunities or requests. Employer agrees that a minimum per concert
         honorarium paid by the promoter or host is appropriate whenever
         Employer uses Employee's name, image or likeness to promote a tour.
         Employer will not require Employee to accept any concert appearances
         where Employee will not receive an appropriate honorarium (e.g., for an
         extended international tour, approximately $3,000 per concert). When it
         is beneficial to Employer's mission (as to be determined by Employee
         and the Executive Committee) for Laura Moen to accompany Employee on
         certain dates or tours, her reasonable travel expenses will be paid. If
         the travel is international, Employer will pay (or require the promoter
         or host to pay) for Business Class airfare for Ms. Moen.

                  (ii)     In the event that Employer acts as promoter of a
         tour, Employer shall agree in advance on a minimum per concert
         honorarium. Following the tour,

                                     - 2 -

<PAGE>   3

         after gross revenue from the tour has been reduced by all expenses of
         the tour, including Employee's honorarium, Employer will pay Employee
         twenty percent (20%) of the profit, if any. If there is no profit, then
         Employer shall have no further obligation to Employee.

                  (iii)    While Employee will be allowed great personal
         latitude in setting Employee's appearance and travel schedule, Employee
         agrees to submit himself to the review and counsel of the Executive
         Committee with regard to all decisions regarding allocation of
         Employee's professional time and energies.

         (f)      Employee will be allowed to make personal appearances, not to
                  exceed one weekend each month, for which Employee shall not be
                  financially accountable to Employer and for which Employee can
                  retain any fees or honorariums, provided Employee is
                  personally responsible for all direct costs of such
                  appearances. Employee's secretary, provided by Employer, may
                  assist Employee in the booking and coordination of these
                  events, at no cost or expense to Employee.

         (g)      Employee will be expected to maintain reasonable office hours
                  and when away from the office, to communicate with Employee's
                  staff and secretary at reasonable intervals. Executive
                  Committee members should always be able to reach Employee by
                  telephone within twenty-four (24) hours. Employee is, however,
                  allowed and encouraged to schedule and take up to five (5)
                  days per month away from the office to devote concentrated
                  time to Employee's songwriting activities.

3.       Compensation.

         For and in consideration of the promises and covenants made herein and
the services to be provided hereunder, Employer agrees to compensate Employee as
follows:

         (a)      Signing Bonus. Employer has paid to Employee a non-refundable,
                  non-recoupable cash bonus of Twenty-Five Thousand Dollars and
                  No Cents ($25,000), less taxes and other normal withholdings.

         (b)      Base Compensation. Employer shall pay to Employee an annual
                  base salary in the amount of One Hundred and Seventy Thousand
                  Seven Hundred and Seventy-Five Dollars and No Cents
                  ($170,775), less taxes and other normal withholdings. Said
                  salary shall be paid to Employee in equal semi-monthly
                  installments. The annual base salary referred to in this
                  Section 3(a) shall hereinafter be referred to as the "Annual
                  Base Compensation."

         (c)      Benefits. Employee shall be entitled to receive or participate
                  in all employment benefits or benefit plans as generally made
                  available by

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                  Employer to its employees, if any, to the same extent and
                  under the same terms and conditions as other covered employees
                  having comparable position and stature.

         (d)      Vacation.

                  (i)      Employee shall be entitled to four weeks (20 days) of
         paid vacation per fiscal year.

                  (ii)     Employee will also be allowed up to three (3) weeks
         per year for touring and personal engagements, independent of Employer.
         While Employee will have great latitude in determining the advisability
         and time of such engagements, these dates will be subject to the
         approval by the Executive Committee in advance, taking into account
         Employee's executive responsibility and recording and writing
         commitments to Employer. In such event, Employee shall pay all costs
         associated with these dates and after deduction of all expenses,
         Employee shall pay twenty percent (20%) of any profits to Employer.

         (e)      Bonus. Employee shall become a participant in Employer's
                  Senior Management Bonus Plan, at fifteen percent (15%) of
                  Employee's Annual Base Compensation, and in accordance with
                  the terms of such Bonus Plan as such terms are defined
                  therein.

         (f)      Options. Employer has granted to Employee incentive stock
                  options to purchase 100,000 shares of the Employer's Class A
                  Common Stock pursuant to the Integrity Incorporated Amended
                  and Restated Long-Term Incentive Plan, effective as of
                  February 11, 1999, at an exercise price equal to the fair
                  market value of the Class A Common Stock as of the date of
                  grant.

4.       Term and Termination.

         Employee's employment with Employer shall continue for a period of
three (3) years from the 1st day of October, 2001, unless earlier terminated as
provided in this Agreement. Employee acknowledges and agrees that this
Agreement, and his employment with Employer, shall be terminated upon the
occurrence of any of the following events:

         (a)      Employee's death;

         (b)      Employee becoming or remaining Disabled for a substantially
                  continuous period of six months. For purposes of this
                  Paragraph, the term "Disabled" shall mean Employee's inability
                  to perform the essential functions of his position with or
                  without reasonable accommodation;

                                     - 4 -

<PAGE>   5

         (c)      Mutual written agreement between Employer and Employee to
                  terminate; or

         (d)      Immediately upon written notice of termination from Employer
                  for "cause." For purposes of this Agreement, "cause" shall
                  mean (i) Employee's conviction of, confession to, or plea of
                  guilty or nolo contendere to, any felony or any crime
                  involving an act of dishonesty, fraud, misappropriation,
                  embezzlement, or moral turpitude; (ii) any fraudulent,
                  dishonest or disloyal conduct by Employee that results in an
                  injury, monetary or otherwise, to the Employer; (iii)
                  Employee's possession of illegal drugs or excessive use of
                  drugs, intoxicating liquors or narcotics; (iv) misconduct or
                  gross negligence by Employee in connection with the
                  performance of his duties hereunder that results in an injury,
                  monetary or otherwise, to the Employer; (v) failure by the
                  Employee to substantially perform his duties hereunder within
                  a reasonable time after receiving written notice of
                  non-performance from Employer; or (vi) a material breach of
                  this Agreement by Employee; provided, however, that in the
                  case of (ii) through (vi) above, the determination that
                  Employee's conduct constitutes "cause" shall be made by the
                  Board of Directors of the Employer acting reasonably and in
                  good faith and; provided further, that in the case of (vi)
                  above, such conduct shall not constitute "cause" unless the
                  Board shall have delivered to the Employee notice setting
                  forth with specificity (A) the conduct deemed to qualify as
                  "cause", (B) reasonable action that would remedy such
                  objection, and (C) a reasonable time (not less than fifteen
                  (15) days) within which the Employee may take such remedial
                  action, and the Employee shall not have taken such specified
                  remedial action within such specified reasonable time.

In the event that Employee's employment with Employer terminates pursuant to a
change of control, the terms and conditions of the Key Employee Change in
Control Agreement, set forth in Section 6 to this Agreement, shall govern,
including but not limited to the definition of "cause" therein.

5.       Severance.

         Employer and Employee have agreed to and executed a separate agreement
entitled Severance Agreement ("Severance Agreement"). The Severance Agreement,
which is attached hereto as Exhibit B, is hereby expressly incorporated into and
made a part of this Agreement as if its terms were set forth in full herein;
provided that to the extent there are inconsistencies between the terms of the
Severance Agreement and the terms of this Agreement, including defined terms,
the provisions of this Agreement shall govern.

                                     - 5 -

<PAGE>   6

6.       Change in Control.

         Employer and Employee have agreed to and executed a separate agreement
entitled Key Employee Change in Control Agreement ("Change in Control
Agreement"). The Change in Control Agreement, which is attached hereto as
Exhibit C, is hereby expressly incorporated into and made a part of this
Agreement as if its terms were set forth in full herein.

7.       Non-disclosure of Confidential Information.

                  (a)      Definitions.

         The following definitions shall apply to this Agreement:

                           (i)      "Trade Secrets" means all secret,
                  proprietary or confidential information regarding Employer or
                  its business, including any and all information not generally
                  known to, or ascertainable by, persons not employed by
                  Employer, the disclosure or knowledge of which would permit
                  those persons to derive actual or potential economic value
                  therefrom or to cause economic or financial harm to Employer.
                  Such information shall include, but not be limited to, new
                  product concepts and ideas under consideration or planned for
                  development, financial information, strategic plans and
                  forecasts, marketing plans and forecasts, customer lists,
                  mailing lists, computer software (including without
                  limitation, source code, object code and manuals), customer
                  billing or order information, technical information regarding
                  Employer's products or services, prices offered to or paid by
                  customers, purchase and supply information, current and future
                  development and expansion or contraction plans of Employer,
                  sales and marketing plans and techniques, information
                  concerning personnel assignments and operations of Employer
                  and matters concerning the financial affairs, future plans and
                  management of Employer. "Trade Secrets" shall not include
                  information that has become generally available to the public
                  by the act of one who has the right to disclose such
                  information without violating any legal right of Employer.

                           (ii)     "Confidential Information" means
                  information, other than Trade Secrets, which relates to
                  Employer, Employer's activities, Employer's business or
                  Employer's suppliers or customers that is not generally known
                  by persons not employed by Employer and which is or has been
                  disclosed to Employee or of which Employee became aware as a
                  consequence of or through his relationship to Employer.
                  "Confidential Information" shall not include information that
                  has become generally available to the public by the act of one
                  who has the right to disclose such information without
                  violating any legal right of Employer.

                                     - 6 -

<PAGE>   7

                  (iii)    "Documents" means originals or copies of handbooks,
         manuals, files, memoranda, correspondence, notes, photographs, slides,
         overheads, audio or visual tapes, cassettes, or disks, and records
         maintained on computer or other electronic media.

         (b)      Covenant Regarding Non-disclosure of Trade Secrets or
                  Confidential Information.

         Employee covenants and agrees that: (i) during his employment with
         Employer he will not use or disclose any Trade Secrets or Confidential
         Information of Employer other than as necessary in connection with the
         performance of his duties as an employee of Employer; and (ii) for a
         period of two (2) years immediately following the termination of his
         employment with Employer, Employee shall not, directly or indirectly,
         transmit or disclose any Trade Secret or Confidential Information of
         Employer to any person and shall not make use of any such Trade Secret
         or Confidential Information, directly or indirectly, for himself or
         others, without the prior written consent of Employer, except for a
         disclosure that is required by any law or order, in which case Employee
         shall provide Employer prior written notice of such requirement and an
         opportunity to contest such disclosure. However, to the extent that
         such information is a "trade secret" as that term is defined under a
         state or federal law, this subparagraph is not intended to, and does
         not, limit Employer's rights or remedies thereunder and the time period
         for prohibition on disclosure or use of such information is until such
         information becomes generally known to the public through the act of
         one who has the right to disclose such information without violating a
         legal right of Employer.

         (c)      Return of Information.

         Employee agrees that he shall return all Trade Secrets, Confidential
         Information or other property of Employer immediately upon the
         termination of his employment with Employer, including all handbooks,
         training materials, reports, policy statements, programs, customer
         lists, mailing lists and other documents provided by Employer or
         acquired by Employee as a result of his employment with Employer, and
         all copies thereof.

8.       Inventions and Other Developments.

         All rights and obligations relating to all inventions, formulas,
techniques, processes, concepts, systems and programs, mailing lists and
customer lists and compilations, whether or not patented or patentable, or
subject to copyright, made or conceived, individually or in conjunction with
others, by Employee during the term of his employment with Employer that relate
to activities or proposed activities of Employer or

                                     - 7 -

<PAGE>   8

that result from work performed by Employee for Employer shall be the property
of the Employer and, to the extent covered, shall be as set forth in the
Exclusive Artist Agreement and the Exclusive Songwriter Agreement, each of which
has been executed contemporaneously with this Agreement and is hereby expressly
incorporated into and made part of this Agreement as if its terms were set forth
in full herein.

9.       Non-recruitment of Employees Covenant.

         Employee agrees that he will not, for so long as he is employed by
Employer, and for a period of two (2) years immediately following the
termination of his employment, solicit or induce, or attempt to solicit or
induce, (i) any employee of the Employer to terminate his or her relationship
with Employer or (ii) any current or former employee to enter into an employment
or agency relationship with Employee or with any other person or entity other
than Employer.

10.      Covenant Not to Compete.

         Employee expressly covenants and agrees that during the term of his
employment with Employer and for a period of two (2) years immediately following
the termination of said employment for any reason, he will not, directly or
indirectly, seek, obtain or accept a "Competitive Position" in the "Restricted
Territory" with a "Competitor" of Employer. For purposes of this Agreement, a
"Competitor" of Employer is any business, individual, partnership, joint
venture, association, firm, corporation or other entity engaged, wholly or in
part, in the production, publishing or distribution of Christian music or
Christian videos; a "Competitive Position" is any employment with a "Competitor"
of Employer in a position in which Employee will use or is likely to use any
Confidential Information or Trade Secrets (as those terms are defined in
Paragraph 7 of this Agreement), or in which Employee has creative or managerial
duties for such "Competitor" of Employer that are the same as or substantially
similar to those actually performed by Employee for Employer with respect to
Employer's music business (including Employee being an executive producer,
producer or creating any like product of Employer for any Competitor of
Employer, but excluding any activities pursuant to the Exclusive Songwriter
Agreement and Exclusive Artist Agreement); and "Restricted Territory" is the
geographical area set forth in Exhibit D to this Agreement. Nothing contained in
this Paragraph is intended to prevent Employee from investing in stock or other
securities listed on a national securities exchange or actively traded on the
over the counter market of any Competitor; provided, however, that Employee
shall not hold more than a total of five percent (5%) of all issued and
outstanding stock or other securities of any such corporation. In consideration
of Employee's full compliance with all the terms and conditions of this
provision, Employer shall pay to Employee, for the corresponding two (2) year
period, Employee's Annual Base Compensation (at the annual rate in effect during
the last full year of Employee's employment) and shall provide fully paid
medical and dental benefits, equal to or equivalent to the coverage then
currently provided to Employer's senior management personnel.

                                     - 8 -

<PAGE>   9

11.      Relief.

         Employee acknowledges that the covenants and promises contained in this
Agreement are reasonable and necessary means of protecting and preserving
Employer's goodwill and its interest in the confidentiality and proprietary
value of its Trade Secrets and Confidential Information. Employee further
acknowledges that the same are reasonable and necessary means of protecting
Employer from unfair competition by Employee. Employee agrees that any breach of
the covenants or promises contained in paragraphs 7, 8, 9 or 10 will leave
Employer with no adequate remedy at law and may cause Employer to suffer
irreparable damage and injury. Employee further agrees that any breach of these
covenants or promises will entitle Employer to injunctive relief in any court of
competent jurisdiction without the necessity of posting any bond. Employee also
agrees that any such injunctive relief shall be in addition to any damages that
may be recoverable by Employer as a result of such breach.

         Employee further agrees that no failure or delay by Employer in
exercising, enforcing or asserting any right, power or privilege hereunder shall
operate as a waiver thereof, nor shall any single or partial exercise thereof
preclude any other or further exercise of any such right, power or privilege.

12.      Severability.

         The covenants and other provisions set forth in this Agreement shall be
considered and construed as separate and independent covenants and provisions.
Should any covenant or provision, or any part thereof, be held invalid, void or
unenforceable in any court of competent jurisdiction, such invalidity, voidness
or unenforceability shall not render invalid, void or unenforceable any other
part, covenant or provision of this Agreement. If any portion of the foregoing
covenants or provisions is found to be invalid or unenforceable by a court of
competent jurisdiction because its duration, territory, definition of activities
or definition of information covered is invalid or unreasonable in scope, the
invalid or unreasonable term shall be eliminated, redefined, or replaced with a
new enforceable term such that the intent of Employer and Employee in agreeing
to the covenants and provisions of this Agreement will not be impaired and the
covenant or provision in question shall be enforceable to the fullest extent of
the applicable laws.

13.      Governing Law and Disputes.

         This Agreement shall be governed and construed in accordance with the
laws of the State of Alabama.

         Employer and Employee agree that, except as provided in paragraph 11
hereof, any dispute arising in connection with, or relating to, this Agreement
or the termination of this Agreement, to the maximum extent allowable by
applicable law, shall be subject to resolution through informal methods and,
failing such efforts, through arbitration. Either party may notify the other
party of the existence of a dispute by written notice.

                                     - 9 -
<PAGE>   10

The parties shall thereafter attempt in good faith to resolve their differences
within the thirty (30) days after the receipt of such notice. If the dispute
cannot be resolved within the thirty (30) day period, either party may file a
written demand for arbitration with the other party. The arbitration shall
proceed in accordance with the terms of the Federal Arbitration Act and the
rules and procedures of the American Arbitration Association. The parties will
attempt to choose an arbitrator acceptable to the Employer and Employee, but if
agreement on an arbitrator cannot be reached within ten (10) days after either
party files a written demand for arbitration, a single arbitrator shall be
appointed through the American Arbitration Association's procedures to resolve
the dispute.

         Employer and Employee agree that in the event that arbitration is
necessary, the arbitrator shall apply the substantive laws of the state of
Alabama and any applicable federal law. The place for the arbitration shall be
Mobile, Alabama.

         The award of the arbitrator shall be binding and conclusive upon the
parties. Either party shall have the right to have the award made the judgment
of a court of competent jurisdiction.

14.      Assignment.

         This Agreement may not be assigned by Employee to any other person or
entity but may be assigned by Employer at its discretion to any successor to
all, or any part, of the stock or assets of Employer or to any lender of
Employer.

15.      Titles.

         The titles, headings and captions used in this Agreement are for
convenience of reference only and shall in no way limit, define, expand, or
otherwise affect the meaning or construction of any provision of this Agreement.

16.      Entire Agreement.

         This Agreement is intended by the Parties hereto to be the final
expression of their agreement with respect to the subject matter hereof and
represents the complete and exclusive statement of the terms of their agreement,
notwithstanding any representations, statements or agreements to the contrary
heretofore made. This Agreement supersedes any former agreements between the
Parties governing the same subject matter during the term hereof, and may be
modified only by a written instrument signed by each of the Parties hereto.

                                     - 10 -

<PAGE>   11

         IN WITNESS WHEREOF, the undersigned set their hands and seals as of the
1st day of October, 2001.

INTEGRITY INCORPORATED                    DON MOEN

/s/ P. Michael Coleman                    /s/ Don Moen                    [SEAL]
------------------------------            --------------------------------
NAME: P. Michael Coleman                  DON MOEN
TITLE: President

ATTEST:

/s/ Donald S. Ellington
------------------------------
Secretary

[CORPORATE SEAL]

                                     - 11 -
<PAGE>   12

                                    EXHIBIT A

                             (Intentionally omitted)

<PAGE>   13

                                    EXHIBIT B

                               SEVERANCE AGREEMENT

<PAGE>   14

                                    EXHIBIT C

                           CHANGE IN CONTROL AGREEMENT

<PAGE>   15

                                    EXHIBIT D

         "RESTRICTED TERRITORY" shall mean: The United States of America and
Canada.

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