Document:

Amended and Restated Trademark License Agreement dated July 20, 2004

 Exhibit 10.10 
 Amended and Restated Trademark License Agreement 
  
 This
Amended and Restated Trademark License Agreement (hereinafter the “Agreement”) is entered into as of July 20, 2004 in the People’s Republic of China (hereinafter the “PRC”) between the following two parties in Beijing:

  
 (1)    eLongNet Information Technology(Beijing)
Co., Ltd. (hereinafter the “Licensor”), an wholly owned foreign enterprise under the laws of PRC, Legal Address: 10 Jiuxianqiao Street, Chaoyang District Beijing; and 
  
 (2)    Beijing eLong Information Technology Co., Ltd. (hereinafter the “Licensee”), a wholly domestic
invested limited liability company under the laws of PRC, Legal Address: Room 109 F1, Ji An Plaza, No.68, Xue Yuan South Road, Hai Dian District, Beijing (hereinafter, one party will be called “one party”, two parties will be called
“both parties”). 
  
 WHEREAS: 
  
 A.    The “Licensor” is the owner of the registered
trademarks in Appendix 1, and it is in the process of application formalities, in order to become the owner of the trademarks in Appendix 2 and the trademarks in applying 
  
 B.    The “Licensee” desires to acquire non- exclusive license of the trademarks listed in Appendix 1
and Appendix 2 in accordance with the terms and conditions of “this agreement”, and the “Licensor” agree to grant the “Licensee” such license. 
  
 C.    “Both parties” signed a Trademark License Agreement on August 22, 2003, and now decide to amend and restate the agreement in accordance with the declaration of the agreement. 
  
 NOW THEREFORE, the parties agree as follows: 
  
 1.    Definition 
  
 Unless otherwise provided for herein, the following words are specified as:

  
 “Affiliated Enterprise” the entity
with at least 10% ballot held by any “one party” directly or indirectly. 
  
 “Force Majeure” any earthquake, typhoon, fire, flood, war, and other calamity caused by nature or human which is unpredictable,
unavoidable and overwhelming happened after the signing of “this agreement”, this event beyond any party’s control and impedes the performance of all or part of this agreement. 
  
 “PRC Law” any promulgated and valid laws and
regulations of PRC from the date stipulated on the head of this agreement. 
  
 “Term” the period stipulated in 3.1 of this agreement 
  
 “Territory” the territory of PRC, which does not include Hong Kong, Macao and Taiwan. 
  
 “Trademark Office” the trademark office of State
Administration for Industry and Commerce. 
  
 “Licensed Trademark” the trademark registered in the “Trademark Office” by the “Licensor”, listed in Appendix 1. 
  

 1 

 “Trademark to be licensed” the registered trademark under the process of
assignment in the “Trademark Office” which will be assigned to the “Licensor” and the trademark in the application for registration, listed in Appendix 2 
  
 “RMB” the legal currency of the “PRC”. 
  
 2.    License 
  
 2.1.    Trademark License 
  
 The “Licensor” will grant the “Licensee” a
non-exclusive license to use the “Licensed Trademark” and “Trademark to be licensed” under the terms and conditions of this Agreement in its term, except that the “Licensor” shall give the “Licensed Trademark”
and “Trademark to be licensed” to Beijing eLong Airline Services Co., Ltd, Beijing Asia Media Interactive Advertising Co., Ltd and General Chinese Reservation Network Ltd. 
  
 2.2.    Scope of Use 
  
 In the term of this agreement, the “Licensee” can use the “Licensed Trademark” and “Trademark
to be licensed” in the “Territory” under the circumstances set force as follows: 
  
 2.2.1.    Use in the authorized commodities or services in accordance with the content in each certificate of registration.

  
 2.2.2.    Use in the documents of
commercial transactions, advertising, exhibitions or other commercial actions related to Item 2.2.1 
  
 2.3.    Sublicense 
  
 2.3.1.    The “Licensee” shall not grant the license of the “Licensed Trademark” and “Trademark to be
licensed” to any third party without the written consent of the “Licensor” in advance. Any sublicense without authorization is invalid. 
  
 2.4.    Forbidden Action 
  
 The “Licensee” promises that in the term of this Agreement and any time after the expiration of this Agreement, it shall not: 

 
 2.4.1.    Undertake any action, which will
affect the Licensor’s right on the “Licensed Trademark” and “Trademark to be licensed”; or 
  
 2.4.2.    Apply for the registration of the “Licensed Trademark” and “Trademark to be licensed” or any
similar trademark in any country or region. 
  
 2.5.    Providing of Signs 
  
 The “Licensor” shall provide the authorized signs of the “Licensed Trademark” and “Trademark to be licensed” to the “Licensee” with digital format stored in the floppy disk and printed format. The
“Licensee” has right to copy the “Licensed Trademark” and “Trademark to be licensed” in accordance with the relevant designs. 
  
 2.6.    Use Supervision 
  
 The “Licensor” has the right to dispatch personnel at any time to the sites of the “Licensee” for the supervision on the use of
the “Licensed Trademark” and “Trademark to be licensed” after its notice in written. 
  
 2.7.    No Hindrance 
  
 The “Licensee” acknowledges the right owned by the “Licensor” to the “Licensed Trademark” and “Trademark to be
licensed”, besides the warranty listed in 2.4, the 

  

 2 

 
“Licensee” shall not undertake or promote any action that will hinder the right of the “Licensed Trademark” and “Trademark to be
licensed”. The “licensee” shall not state to third party that it has any right on the “Licensed Trademark” and “Trademark to be licensed”. The “licensee” acknowledges that the anticipated use of the
“Licensed Trademark” and “Trademark to be licensed” will not create any ownership related to the goodwill of the “Licensed Trademark” and “Trademark to be licensed” for the “licensee”. All the use of
this kind shall benefit the exclusive right of the “Licensor” as the owner of the “Licensed Trademark” and “Trademark to be licensed”. 
  
 2.8.    Quality 
  
 Both parties of this Agreement acknowledge that the quality and goodwill of commodities and service signed with the
“Licensed Trademark” and “Trademark to be licensed” is important to the operation of the “Licensor”. Any commodities and service signed with the “Licensed Trademark” and “Trademark to be licensed”
shall reach the top standards and qualities, and it shall under the control, and accord with PRC law and other quality standards requested by any “Licensor” from time to time, and accept supervision and approval of the
“Licensor”. The “licensee” shall obey all the standards about the commodities and service of the “Licensor”. 
  
 3.    Term 
  
 3.1.    Period 
  
 This Agreement will be effective from the date of signing the contract, until termination pursuant to Article 9.1. But the license of every
“Trademark to be licensed” shall be effective from the date that the “Trademark Office” authorizes the assignment to the “Licensor” and the “Licensor” becomes the owner of the trademark. Except the
circumstances stipulated in Article 9.1, the period of this agreement shall be equal to the expiration period (including any extended period) of the
“Licensor”.            . 
  
 4.    Record 
  
 4.1.    Application for Record 
  
 Within three (3) months after the effectiveness of this Agreement, both parties shall file this Agreement to the “Trademark Office” for record for the licensing of the “Licensed Trademark” according to the
PRC laws. For the “Trademark to be licensed”, within three (3) months after the effectiveness set forth in Item 3.1, both parties shall file this Agreement to the “Trademark Office” for record. 
  
 4.2.    Fees 
  
 The “Licensee” shall assume the fees about the application
and renewal set forth in Article 4.1. 
  
 5.    License Fee 
  
 The “Licensee” agrees to pay the “Licensor” the license fee, and both parties will decide its amount in accordance to the market price. 
  
 6.    Statement and Warranties 
  
 6.1.    Statement and Warranties of Both Parties 
  
 Every “one party” states and warrants, form the date of
signing this Agreement: 
  
 6.1.1.    It is an independent company duly registered in the place of establishment, and has gotten all the government’s authorization and registration, which are 

  

 3 

 
continuously valid for its existence, and it has sufficient rights to operate according to its business license, business certificate of registration, articles of
association or similar documents of company; 
  
 6.1.2.    It has absolute authorization to sign this Agreement and perform the obligations under this agreement; 
  
 6.1.3.    The representative has gotten absolute authorization to sign this Agreement (the signature of representative is in the
place for signing); 
  
 6.1.4.    The
signing of this Agreement or the performance of the obligations under this agreement will not violate: 
  
 6.1.4.1.    The business license, business certificate of registration, articles of association or similar documents of
company; 
  
 6.1.4.2.    Any law,
regulation or the authorization or approval of government; and 
  
 6.1.4.3.    Any binding agreement. 
  
 6.1.5.    There is not any pending case of lawsuit, arbitration, other legal or governmental procedure that will has material adverse effects on this Agreement to its knowledge; 
  
 6.1.6.    It has disclosed all the documents to
the other party, which will probably have material adverse effects on the obligations under this agreement issued by any branch of government; 
  
 6.1.7.    It has not been the subject of liquidation or dissolution; and 
  
 6.1.8.    It has not been declared bankruptcy by
the court with jurisdiction. 
  
 6.2.    Statement and Warranties of the “Licensee” 
  
 The “Licensee” further states and warrants to the “Licensor”: 
  
 6.2.1.    It will use the “Licensed Trademark” and “Trademark to be licensed”
only according to the purpose stipulated in 2.2; 
  
 6.2.2.    It shall not use the “Licensed Trademark” and “Trademark to be licensed” beyond the method stipulated in this agreement; 
  
 6.2.3.    It shall not change any appearance, text, content or their combination of the
“Licensed Trademark” and “Trademark to be licensed” in any way. 
  
 6.2.4.    It shall sign the name and origin of the “Licensee” on the commodities or services using the “Licensed
Trademark” and “Trademark to be licensed”. 
  
 6.2.5.    It shall obey all the PRC laws and regulations related with the products’ sign, packing and sale; 
  
 6.2.6.    It shall allow any employee or agent of the “Licensor” access the site of the “Licensee” in
business hour for the supervision on the quality of the commodities or services using the “Licensed Trademark” and “Trademark to be licensed”. 
  

 4 

 7.    Claims and Tort 
  
 7.1.    Tort to Third Party 
  
 If the use of any “Licensed Trademark” and “Trademark to be licensed” according to the
stipulations in this Agreement by the “Licensee” cause the claim (the “claim”) for the tort of any intellectual property right of third party: 
  
 7.1.1.    The “Licensee” shall notify the “Licensor” about such claim in
written at once; 
  
 7.1.2.    Without
the written consent of the “Licensor”, the “Licensee” shall not make any promise or compromise with third party; 
  
 7.1.3.    The “Licensee” shall let the “Licensor” take part in any negotiation and suit for the settlement
of the claim; 
  
 7.1.4.    According
the reasonable require of the “Licensor”, the “Licensee” shall provide any acquired information to the “Licensor” and give every reasonable assistance. 
  
 7.1.5.    If the “Licensee” violates the stipulations in this Agreement to use the
“Licensed Trademark” and “Trademark to be licensed”, the “Licensor” won’t bear any liability for the “Licensee”; the “Licensee” shall bear the liability by itself. 
  
 7.2.    Tort of Third Party 
  
 If any third party takes the act of tort to the “Licensed
Trademark” and “Trademark to be licensed” of this Agreement: 
  
 7.2.1.    The “Licensee” shall notify the “Licensor” after it get to know the tort to the “Licensed Trademark” and “Trademark to be licensed” of the
“Licensor” in any territory; 
  
 7.2.2.    Both parties shall make joint consultations on juridical action to the torts or menacing actions. In order to avoid the doubtful point, the “Licensee” agrees that before the prior written consent of
the “Licensor”, it shall not make any compromise with any third party by itself; 
  
 7.2.3.    If both parties agree to take juridical action to the torts of the “Licensed Trademark” and “Trademark
to be licensed”, the fees and the damages acquirable shall be divided equally. If the “Licensee” does not decide to take lawsuit to the event stipulated in the “Licensor” can decide to take the lawsuit by itself or through
the affiliated enterprise, and bear the fees; the “Licensee” shall render assistance to the “Licensor” for such juridical action with its effort; and 
  
 7.2.4.    All the damages acquired by the juridical action taken by the “Licensor” shall
be owned by the “Licensor”. 
  
 8.    Breaches and Compensation 
  
 8.1.    Breach 
  
 8.1.1.    Any party violates any stipulation, fails to perform the obligations or its performance does not accord with the stipulations of this Agreement (the “Party in Breach”), and it will be taken as the
breach of the obligations of this agreement. The party who obey this Agreement (the “Observant Party”) has the right to notify the Party in Breach in written to correct its action within 10 days from the date it get the notice. 

 

 5 

 8.1.2.    If any party breaches this Agreement, both parties shall keep on the
performance of this agreement; the party in breach shall take sufficient, efficient and timely measures to eliminate the result of breach, and compensate to the Observant Party all the damages caused by the breach. 
  
 8.2.    Compensation 
  
 The Party in Breach shall compensate the Observant Party according to
8.1.2, the compensation is the damages caused by the Party in Breach, including the benefits acquirable by the performance of this Agreement, but it shall not exceed the damages reasonably foreseeable by the Party in Breach. 
  
 9.    Cancellations, Termination and Renewal of Agreement

  
 9.1.    Termination

  
 This Agreement will be terminated in the circumstances
as follows: 
  
 9.1.1.    By the
written consultation of both parties; 
  
 9.1.2.    By the notice of termination sent by the “Licensor” thirty (30) days in advance; 
  
 9.1.3.    The Observant Party has the right to terminate this Agreement at once if the Party in Breach materially breaches the
Agreement and does not correct its actions within 10 days from the date it get the notice from the Observant Party; 
  
 9.1.4.    Any party in liquidation, and its assets is in the takeover of assigned party; 
  
 9.1.5.    Any party accesses to the bankrupt
procedure, or stops business materially; 
  
 9.1.6.    If the existence of force majeure exceeds 30 days, and has material adverse effects on the performance of the obligations under this agreement by any party, and at the same time, both parties cannot find a
reasonable settlement according to 11. 
  
 9.2.    The result of Termination 
  
 9.2.1.    If the Agreement terminated by any reason, the license under this Agreement will be terminated at once. The “Licensee” shall; 
  
 9.2.1.1.    Stop using the “Licensed
Trademark” and “Trademark to be licensed” in the actions related to its business; 
  
 9.2.1.2.    Remove the “Licensed Trademark” and “Trademark to be licensed” form all the disseminating
datum, handbooks, sign and other assets of the “Licensee” at its own expenses within 90 days from the termination of this Agreement; and 
  
 9.2.1.3.    Stop using any license even with the prior approval of the “Licensor”, and take any necessary steps to
stop the using of the “Licensed Trademark” and “Trademark to be licensed” by any relicensee. 
  
 9.2.2.    No matter what reason cause the termination of this Agreement, it will not affect the rights or obligations still held
by each one party. 
  
 10.    Applicable Law and
Settlement of Disputes 
  
 10.1.    Applicable Law 
  
 The conclusion, validity, interpretation and implementation of this Agreement shall be governed by the laws of the PRC, and excludes the conflict rules, if there is no regulation prescribed in the laws of the PRC for the specific event, the
international business practice shall be referred to. 
  

 6 

 10.2.    Arbitration 
  
 10.2.1    Any dispute, tangle or claim arising
from the Agreement or relating with the agreement (including any issue relating with the existence, validity or termination of the agreement) should be submitted to China International Economic and Trade Arbitration Commission (the “Arbitration
Commission”). Arbitration Commission shall conduct arbitration in accordance with the current effective rules of Arbitration application. The arbitration award shall be final and binding upon both parties. 
  
 10.2.2    Arbitration place shall be in Beijing,
PRC. 
  
 10.2.3    Arbitration language
shall be English. 
  
 10.2.4    The
court of arbitration shall compose of three arbitrators. Both parties should respectively appoint a arbitrator, the chairman of the court of arbitration shall be appointed by both parties through consultation. In case both parties do not coincide in
opinion of the person selected for the chief arbitrator within twenty days from the date of their respectively appoint a arbitrator, the director of Arbitration Commission shall have right to appoint the chief arbitrator. 
  
 10.2.5    Both parties agreed that the court of
arbitration established according to the regulation shall have right to provide actually performed relief on the proper situation according with PRC law (including but not being limited to Law of Contract of the PRC). For the avoidance of doubt,
both parties further that any court having jurisdiction (including PRC Court) shall carry out the arbitral award of actual performance issued by the court of arbitration. 
  
 10.2.6    Both parties agreed to conduct arbitration in accordance with this regulation, and
irrepealably abstain the right to appeal, reexamine or prosecute to national court or other administration of justice in any form, and the precondition shall be that the aforesaid waiver is effective. However the waiver of both parties does not
include any post-arbitration injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out any arbitral award. 
  
 10.3.    Continuous Performance 

 
 In the period of arbitration, parties shall try to perform the part
of this Agreement that is not in arbitration. 
  
 11.    Force Majeure 
  
 11.1.    Suspension of obligations 
  
 On the occurrence of force majeure, both parties shall negotiate at once in order to get consistent settlements. Both parties shall suspend their obligations in the range affected by force majeure. 
  
 11.2.    Written Certificate 
  
 The party stating the influence by force majeure shall notify the
other party within 15 days after the occurrence of force majeure, and render the written certificate issued by relevant authorities, and reduce the effect of such force majeure by its effort. 
  
 11.3.    Termination 
  
 If the existence of force majeure exceeds 30 days, and has material
adverse effects on the performance of the obligations under this agreement by any party, any party can terminate this Agreement according to 9.1.6. 
  

 7 

 12.    Supplement 
  
 12.1.    Notice 
  
 Any notice of both parties shall be written in English, and send by fax, specific sending (including courier) or
registered airpost. Without the notice of address changing, all the notices and communications shall be sent to the address as follows: 
  

			
	 The “Licensor”:

	eLongNet Information Technology (Beijing) Co., Ltd.
	 Address:
	  	10 Jiuxianqiao Road, Chao Yang District, Beijing
	 Phone Number:
	  	(86-10) 58602288
	 Fax Number:
	  	(86-10) 64315872
	 E-mail:
	  	justin.tang@corp.elong.com
	 Addressee:
	  	Tang Yue
		
	 The “Licensee”:
	  	 
	 Beijing eLong Information Technology Co., Ltd

	 Address:
	  	109, 1st Floor, Jian Tower, 68 South Xueyuan Road, Haidian District, Beijing.
	 Phone Number:
	  	58602288
	 Fax Number:
	  	64315872
	 E-mail:
	  	justin.tang@corp.elong.com
	 Addressee:
	  	Tang Yue

  
 12.2.    Reference 
  
 The chapters, articles or appendixes are the chapters, articles or appendixes under this Agreement. The titles of this Agreement are just for reference; they do not have binding force on this Agreement and do not affect its interpretation.

  
 12.3.    Waiver 

 
 If any party cannot perform or delay in performance of any right,
power or preferential right of this Agreement or other related agreement, it will not be treat as waiver. The separate or partly performance of any right, power or preferential right will not affect the latter performance of such right, power or
preferential right. 
  
 12.4.    Transfer 
  
 Without the prior consent of the other party, any party shall not transfer all or part of the rights (obligations) under this Agreement to any third party. 
  
 12.5.    Divisibility 
  
 The invalidity of any stipulations under this Agreement does not affect the validity of other irrelevant stipulations.
Both parties shall modify any invalid or unenforceable stipulations in order to make these stipulations valid or enforceable. 
  
 12.6.    Integrity 
  
 The appendixes of this Agreement are the undividable part of this Agreement and shall have the same legal effect as this agreement. This Agreement
and its appendixes constitute an integral agreement about the events between both parties, and it will replace all the prior discussions, negotiations and agreements. 
  

 8 

 12.7.    Language 
  
 This agreement is executed in quadruplicate originals in Chinese. The
“Licensor” holds one, and the “Licensee” holds two, the one remained will be filed to the “Trademark Office” for record. 
  
 12.8.    Modification 
  
 This Agreement could only be modified by the written amendment signed by both parties. 
  
 12.9.    Successor 
  
 This Agreement is signed for the rights of both parties and their legal successors and assignee, and will be binding
on both parties and their legal successors and assignee with the same binding force. 
  
 12.10.    Singular and Plurality 
  
 The singular and plurality can be used mutually. 
  
 12.11.    Unstipulated events 
  
 The unstipulated events shall be disposed according to the agreements
of both parties and relevant regulations of PRC laws. 
  
 The official authorized representative shall sign this Agreement at the date stipulated at the head of the Agreement for good faith. 
  
 The “Licensor” 
 eLongNet Information Technology (Beijing) Co., Ltd. 

Authorized Representative:    Tang Yue 
 Signature of
Representative:    /s/ 
 Official Seal:    /s/ 
  
 The “Licensee” 
 Beijing eLong Information
Technology Co., Ltd 
 Authorized Representative:    Tang Yue 
 Signature of Representative:    /s/ 
 Official Seal:    /s/ 
  

 9 

 Appendix One 
  
 Details of Licensed Trademark 
  

									
	 	  	 Trademark

	  	Type

	  	Registration
Number

	  	 Validity Period

	1	  	 eLong.com+
 “e”logo+ dragon
	  	9	  	1570359	  	14 May 2001 - 13 May 2011
	2	  	eLong.com	  	35	  	1607616	  	21 Jul 2001 - 20 Jul 2011
	3	  	eLong.com	  	36	  	1739999	  	28 Mar 2002 - 27 Mar 2012
	4	  	 eLong.com+
 “e”logo+ dragon
	  	41	  	1535930	  	7 Mar 2001 - 6 Mar 2011
	5	  	Xi Ci	  	35	  	1587892	  	14 Jun 2001 - 13 Jun 2011
	6	  	Xi CiHu Tong	  	35	  	1587891	  	14 Jun 2001 - 13 Jun 2011
	7	  	Xi Ci	  	38	  	1623768	  	21 Aug 2001 - 20 Aug 2011
	8	  	Xi CiHu Tong	  	38	  	1623767	  	21 Aug 2001 - 20 Aug 2011
	9	  	eLong.com+e	  	42	  	1599959	  	7 Jul 2001 - 6 Jul 2011
	10	  	“A” logo	  	38	  	1623841	  	21 Aug 2001 - 20 Aug 2011
	11	  	The world circles for you +eLong.com	  	35	  	1695505	  	7 Jan 2002 - 6 Jan 2012
	12	  	 Lohoo+logo+
 “Business Travel Net”
	  	9	  	1642574	  	28 Sep 2001 - 27 Sep 2011
	13	  	Lohoo+logo	  	35	  	1719860	  	21 Feb 2002 - 20 Feb 2012
	14	  	Lohoo+logo	  	36	  	1711506	  	7 Feb 2002 - 6 Feb 2012
	15	  	Lohoo+logo	  	38	  	1711492	  	7 Feb 2002 - 6 Feb 2012
	16	  	Lohoo+logo	  	39	  	1764897	  	7 May 2002 - 6 May 2012
	17	  	Lohoo+logo	  	41	  	1749624	  	14 Apr 2002 - 13 Apr 2012
	18	  	Lohoo+logo	  	42	  	1719681	  	21 Feb 2002 - 20 Feb 2012
	19	  	e+ dragon +logo	  	41	  	1983708	  	7 Apr 2003 - 6 Apr 2013
	20	  	e+ dragon +logo	  	42	  	2016041	  	14 Jan.2003 - 13 Jan 2013
	21	  	 e+ dragon +
 Travel care+
Travel Care Plan
	  	39	  	3279761	  	21 Mar 2004 - 20 Mar 2014
	22	  	 e+ dragon +
 Travel care+
Travel Care Plan
	  	43	  	3279762	  	14 Feb 2004 - 13 Feb 2014

  

 10 

 Appendix Two 
  
 Details of Trademark to be licensed 
  
 1.    Registered Trademark 
  

											
	 	  	 	  	 Registrant

	  	Type

	  	Register
Number

	  	 Validity Period

	1	  	“A” logo	  	eLong.com,Inc	  	35	  	1631670	  	7 Sep 2001 - 6 Sep 2011
	2	  	“A” logo	  	eLong.com,Inc	  	36	  	1749484	  	14 Apr 2002 - 13 Apr 2012
	3	  	“A” logo	  	eLong.com,Inc	  	41	  	1731794	  	14 Mar 2002 - 13 Mar 2012

  
 2.    Trademark to be Licensed 
  

									
	 	  	 Trademark

	  	Type

	  	Register
Number

	  	 DATE OF APPLICATION

	1.	  	 eLong.com+
 “e”logo+ dragon
	  	45	  	3679722	  	19.Aug.2003
	2.	  	 eLong.com+
 “e”logo+ dragon
	  	16	  	3683714	  	21.Aug.2003
	3.	  	 eLong.com+
 “e”logo+ dragon
	  	35	  	3683713	  	21.Aug.2003
	4.	  	eLong	  	36	  	3679721	  	19.Aug.2003
	5.	  	eLong	  	39	  	3679719	  	19.Aug.2003
	6.	  	eLong	  	45	  	3279720	  	19.Aug.2003
	7.	  	eLong	  	16	  	3683505	  	21.Aug.2003
	8.	  	eLong	  	35	  	3683504	  	21.Aug.2003
	9.	  	eLong	  	41	  	3683503	  	21.Aug.2003
	10.	  	eLong	  	42	  	3683743	  	21.Aug.2003
	11.	  	eLong	  	43	  	3683715	  	21.Aug.2003
	12.	  	eLong Travel Net +eLong.com	  	35	  	3953009	  	11.Mar.2004
	13.	  	eLong Travel Net+eLong.com	  	39	  	3953008	  	11.Mar.2004
	14.	  	eLong Travel Net +eLong.com	  	41	  	3953010	  	11.Mar.2004
	15.	  	eLong Travel Net +eLong.com	  	43	  	3953011	  	11.Mar.2004
	16.	  	e+ dragon +logo	  	39	  	1994192	  	10.Sep.2001

  

 11Amended and Restated Domain Name License Agreement dated July 20, 2004

 Exhibit 10.11 
  
 Amended and Restated Domain Name License Agreement 
  
 This Amended and Restated Domain Name License Agreement (hereinafter the “Agreement”) is entered into as of July 20, 2004 between the following two
parties in Beijing. 
  

			
	 (1)    eLongNet Information Technology (Beijing) Co., Ltd. (Hereinafter the “Party A”)

	Legal Address:	  	 10 Jiuxianqiao Street, Chaoyang District Beijing

	Legal Representative:	  	 Tang Yue

	
	 (2)    Beijing eLong Information Technology Co., Ltd. (Hereinafter the “Party B”) Legal

	Address:	  	Room 109 F1, Ji An Plaza, No.68, Xue Yuan South Road, Hai Dian District, Beijing
	Legal Representative:	  	 Tang Yue

  
 WHEREAS: 
  
 1.    Party A, a wholly foreign-owned enterprise registered under
the laws of the People’s Republic of PRC (the “PRC”), Party A is the owner of the registered domain names listed in the Appendix 1 of this Agreement and conduct the relevant procedure to become the owner of the registered domain names
listed in the Appendix 2 (the domain names listed in the Appendix 1 and Appendix 2 are hereinafter called the “Domain Names”); 
  
 2.    Party B, a limited liability company registered under the laws of the PRC; 
  
 3.    Party A desires to license the Domain Names to Party B in accordance with the terms and conditions set forth
herein and Party B wishes to accept the license on the terms and conditions set forth herein. 
  
 4.    Both parties agreed to sign a Domain Name License Agreement on August 22nd 2003, and
decide to amend and restate the agreement in accordance with the declaration of the agreement. 
  
 NOW THEREFORE, the parties agree as follows: 
  
 Chapter
One    Grant of Registered Domain Name 
  
 1.    In the period of validity of this Agreement (hereinafter the “Period of Validity”) , Party A hereby grants a general license to Party B the Domain Names, and Party B hereby accepts the general license to
use the Domain Names. 
  
 2.    Party B understands and
accepts that Party A has the Domain Names’ ownership; and under this agreement, Party A only license Party B the Domain Names for use, but not transfers it to Party B. 
  
 3.    Party A shall be responsible for carrying out related formalities in the connected Domain Names registration
service organization and paying related fees for registered Domain Names on time, ensure that the Domain Names can be normally and lawfully used. 
  
 4.    If Party A has something happened such as alteration or cancellation of the Domain Names or any other things which will affect the lawful
and normal use of the Domain Names, Party A should at least notify Party B in written ten (10) days in advance. 
  

 1 

 5.    Party B should not intervene Party A’s related rights as the owner of the registered
Domain Names, includes but not limited to: 
  
 (1)    Party A has the right to choose and change the Domain Names registration service organization; and 
  
 (2)    Party A has the right to license other third Party the Domain Names for use. 
  
 6.    Party B shall ensure that the use of Domain Names will not
violate others’ lawful rights, and be responsible for any damages cause by the violation by itself. 
  
 7.    Party B shall pay license fees to Party A according to the terms stipulated in 2. 
  
 Chapter Two    Terms of Payment 
  
 1.    Party B agrees to pay the license fees to Party A, the
amount of the aforesaid fees shall be set down by two parties according to the relevant market price. 
  
 2.    Party B shall pay the license fees to Party A quarterly according to the form of payment stipulated by two parties. 
  
 Chapter Three.    Representations and Warranties 
  
 1.    Party A represents and warrants as follows, within any time
of the signing day and period of this Agreement: 
  
 (1).    Party A is a limited liability company duly registered and validly existing under the company laws of the PRC and with good operation record, Party A has wholly lawful rights and necessary power and authorization
to sign and deliver this agreement, and wholly perform the obligations under this agreement and accomplish the transaction stipulated in this Agreement. 
  
 (2).    Party A has finished all necessary company conducts and gotten all proper and validly authorization to sign and perform
this Agreement. The obligations in this agreement will become lawful, validly and binding after the signing by Party A, and they are also enforceable against Party A. 
  
 (3).    The signing and delivery of this Agreement by Party A does not need to apply to any
competent authority of government or to get any approval. 
  
 (4).    The signing and delivery of this Agreement, the performance of the obligations under this agreement and the accomplishment of the transaction stipulated in this agreement by Party A will not: 1) Cause the
violation of any clause of its article of association or other organization documents; 2) Cause the violation of any stipulation in the contracts or agreements which are binding upon Party A or take Party A as one of its party; 3) Cause the
violation of any judgment, decision and instruction of any court or government department which are binding upon Party A or take Party A as one of its party; or 4) Need the consent of any others. 
  
 (5).    Party A does not have any agreement,
contract or other arrangement, which will have adverse effect on the signing and performance of this Agreement, and does not have any undisclosed debts or contingent debts which will have adverse effect on the signing and performance of this
Agreement either. 
  
 2.    Party B represents and
warrants as follows, within any time of the signing day and period of this Agreement: 
  
 (1).    Party B is a limited liability company duly registered and validly existing under the company laws of the PRC and with
good operation record, Party B has wholly lawful rights 

  

 2 

 
and necessary power and authorization to sign and deliver this Agreement, and wholly perform the obligations under this Agreement and accomplish the transaction
stipulated in this Agreement. 
  
 (2).    Party B has finished all necessary company conducts and gotten all proper and validly authorization to sign and perform this Agreement. The obligations in this agreement will become lawful, validly and binding
after the signing by Party B, and they are also enforceable against Party B. 
  
 (3).    The signing and delivery of this Agreement by Party B does not need to apply to any competent authority of government or to get any approval. 
  
 (4).    The signing and delivery of this
Agreement, the performance of the obligations under this Agreement and the accomplishment of the transaction stipulated in this Agreement by Party B will not: 1) cause the violation of any clause of its article of association or other organization
documents; 2) cause the violation of any stipulation in the contracts or agreements which are binding upon Party B or take Party B as one of its party; 3) cause the violation of any judgment, decision and instruction of any court or government
department which are binding upon Party B or take Party B as one of its party; or 4) need the consent of any others. 
  
 (5).    Party B does not have any agreement, contract or other arrangement, which will have adverse effect on the signing and
performance of this Agreement, and does not have any undisclosed debts or contingent debts which will have adverse effect on the signing and performance of this Agreement either. 
  
 (6).    Party B will not register any similar Domain Names with the registered Domain Names in any
Domain Names registration service organization. 
  
 (7).    Without the written consent of Party A in advance, Party B shall not grants a license to any third party the Domain Names. 
  

Chapter Four.    Confidentiality 
  
 1.    Any party of this Agreement shall protect the confidentiality of any confidential data and information (Herein after the
“Confidential Information”) acquired from the other party by signing and performing this Agreement. Unless with the written consent of the other party in advance, or the disclosure is required by the law or enforceable directions of courts
and related government departments, any party shall not disclose any Confidential Information to third parties. The party who is required to disclose the Confidential Information shall notify the other party immediately, and take all possible
measures to perform the disclosure in the scope as small as possible, and tell the disclosed party the obligation of confidentiality. 
  
 2.    Upon termination of this Agreement, any party shall, at the other party’s option, return any document, material, database, equipment
or software to the other party; if the return becomes impossible for any reason, the party shall destroy all the Confidential Information or delete the Confidential Information from any electronic devices. No party can use any Confidential
Information in any way after the termination of this agreement. 
  
 3.    There is no time limit to the confidentiality stipulated by Chapter Four, and it will survive after the termination of this Agreement, unless the Confidential Information is open to the public, and the open of the
Confidential Information is not due to the breach of contract by any party. 
  

 3 

 Chapter Five    Date and Term 
  
 1.    This Agreement shall be effective from the date it is signed, until it is terminated by Article 5.2. Except
the situation regulated in Article 5.2, the Period of Validity is equal to the existence period of Party A (including any extended period). 
  
 2.    Termination 
  
 The agreement shall be terminated on the following conditions: 
  
 (1)    Be terminated by written agreement of both parties;  
  
 (2)    Party A gives a thirty (30) days notice of
terminating this Agreement;  
  
 (3)    In case the delinquent party materially breaks this Agreement, or does not correct its delinquent activity within 10 days, from the date of the opposite party’s delivering requirement for correcting the
delinquent activity, the opposite party has right to terminate this Agreement immediately; 
  
 (4)    In case any party of this Agreement is liquidated, and any property of the liquidated party is taken over by the
appointed personnel; 
  
 (5)    In case
any party of this Agreement enters into the bankrupt procedure, or actually stops business operation; and  
  
 (6)    In case the force majeure lasts for more than 30 days, and make material affects on the performance of any party of the
agreement, and both parties do not find a fair reasonable resolution. 
  
 The termination of this Agreement shall not affect any right or obligation of any party of the agreement. 
  
 Chapter Six.    Others 
  
 1.    All notices or other communications under this Agreement are required to be given in written (include faxes) and shall be delivered to the
address set forth below or the address specified by one party in written by EMS or fax. If the notices and communications are delivered by EMS, they will become effective seventy two (72) hours after the delivery to the EMS company; if the notices
and communications are delivered by fax, they will become effective twenty four (24) hours after sending. 
  

			
	 Party A:
	  	eLongNet Information Technology (Beijing) Co., Ltd.
	 Addressee:
	  	Tang Yue
	 Address:
	  	10 Jiuxianqiao Street, Chaoyang District Beijing
	 Phone Number:
	  	(86-10) 58602288
	 Fax Number:
	  	(86-10) 64315872
		
	 Party B:
	  	Beijing eLong Information Technology Co., Ltd.
	 Addressee:
	  	Tang Yue
	 Address:
	  	Room 109 F1, Ji An Plaza, No.68, Xue Yuan South Road
	 Phone Number:
	  	(86-10) 58602288
	 Fax Number:
	  	(86-10) 64315872

  
 2.    This
Agreement will be binding on both parties of this agreement and their respective inheritors and the licensee, and this Agreement is signed for the rights of these person only. 
  

 4 

 3.    Arbitration 
  
 (1)    Any dispute, tangle or claim arising from this Agreement or relating to this Agreement
(including any issue relating to the existence, validity or termination of this Agreement) should be submitted to PRC International Economic and Trade Arbitration Commission (the “Arbitration Commission”). Arbitration Commission shall
conduct arbitration in accordance with the current effective rules of Arbitration application. The arbitration award shall be final and binding upon both parties. 
  
 (2)    Arbitration Place shall be Beijing. 
  
 (3)    Arbitration language shall be English.

  
 (4)    The court of arbitration
shall compose of three arbitrators. Both parties should respectively appoint an arbitrator, the chairman of the court of arbitration shall be appointed by both parties through consultation. In case both parties do not coincide in opinion of the
person selected for the chief arbitrator within twenty days from the date of their respectively appoint a arbitrator, the director of Arbitration Commission shall have right to appoint the chief arbitrator. 
  
 (5)    Both parties agreed that the court of
arbitration established according to the regulation shall have right to provide actually performed relief on the proper situation according with PRC’s Law (including but not being limited to Law of Contract of the People’s Republic of
PRC). For the avoidance of doubt, both parties further that any court having jurisdiction (including PRC’s Court) shall carry out the arbitral award of actual performance issued by the court of arbitration. 
  
 (6)    Both parties agreed to conduct arbitration
in accordance with this regulation, and irrepealably abstain the right to appeal, reexamine or prosecute to national court or other administration of justice in any form, and the precondition shall be that the aforementioned waiver is effective.
However the waiver of both parties does not include any post-arbitration injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or
carrying out any arbitral award. 
  
 4.    Unless with
the written consent by both parties, this Agreement cannot be modified or altered; if there is anything not concluded in this Agreement, two parties can amend the agreement with written supplement; Any above modification, alteration, supplement and
other appendix of this Agreement shall be the indiscerptible part of this agreement and shall have the same legal effect as this Agreement. 
  
 5.    This Agreement is separable, the invalidation or unenforceability of any stipulation will not affect the validity and enforceability of
other stipulations. 
  
 6.    When one party does not
exercise or delays exercising any right or remedy for breach of contract under this Agreement, it does not mean to waive such right or remedy; when one party exercises once or exercises part of any right or remedy for breach of contract under this
Agreement, it does not mean to prevent the party to exercise again or exercise further such right or remedy. One party’s waiver of right according to this Agreement may add any term it thinks appropriate. Any waiver is effective only once and
for the special item. 
  
 7.    All topics in this
Agreement are set only for convenience, and they should not be deemed part of this Agreement. 
  
 8.    This Agreement is executed in duplicate originals, each party holds one, and each copy has the same legal effect. 
  

 5 

 Chapter Seven    Claim of the Third Party 
  
 1.    Infringe on the third party 
  
 In case Party B uses any registered domain name in accordance with the regulations of this Agreement, and is accused or charged by the
third party for any registered domain name’s invalidation or any domain name usage’s violating the right of the third party; 
  
 (1)    Party B shall immediately inform Party A the relevant lawsuit in written form; 
  
 (2)    Party B shall not make any promise or
compromise with the third party, without the prior written approval of Party A; 
  
 (3)    Party B shall immediately request Party A to conduct any negotiation and lawsuit, and resolve the relevant lawsuit.

  
 (4)    According to the reasonable
requirement of Party A, Party B shall provide Party A with any information and reasonable assistant; and 
  
 (5)    In case Party B violates any regulation of the agreement, Party A need not to burden any responsibility of compensation,
Party B shall take the responsibility of compensate the relevant damage all by itself. 
  
 2.    Infringe by the third party 
  
 In case any third party use registered domain name without authorization or use any other domain name same or similar with the registered domain name. 
  
 (1)    In case Party B hears of any unauthorized usage, Party B shall immediately inform Party A;

  
 (2)    Both parties should jointly
discuss whether adopt legal action on the unauthorized usage of registered or not. For the avoidance of doubt, Party B agrees not to compromise with any third party without the prior written approval of Party A. 
  
 (3)    In case both parties agree to take joint
legal actions on the usage of unregistered domain name, the relevant expenses and damage compensation should be shared in equal amount. In case Party B decides not to submit lawsuit on the matters regulated in Article 7.2, Party A shall decide for
itself to submit the lawsuit by itself or the relevant enterprises, and pay the relevant expenses, Party B shall try its best to associate Party A to conduct the aforementioned legal actions; and 
  
 (4)    Any compensation gained by the legal action
aroused by Party A’s infringe, shall be fully paid by Party A. 
  
 IN
WITNESS THEREOF the parties hereto have caused this Agreement to be signed by a duly authorized representative as of the date first set forth above. 
  
 eLongNet Information Technologies (Beijing) Co., Ltd 
 Signature of Authorized
representative:    /s/ 
 Official Seal:    /s/ 
  
 Beijing eLong Information Technology Co., Ltd 
 Signature of Authorized representative:    /s/ 
 Official Seal:    /s/ 
  

 6 

 APPENDIX 1:    DETAILS OF REGISTERED DMAIN NAME 
  

							
	 Registered Domain Name

	    	 Registration
 Date

	    	Due date

	    	Register

	 eLong.com
	    	25-Apr-99	    	25-Apr-06	    	Party A
	 eLong.net
	    	25-Apr-99	    	25-Apr-06	    	Party A
	 lohoo.com
	    	25-Dec-98	    	25-Dec-07	    	Party A
	 lohoo.net
	    	09-Apr-00	    	09-Apr-05	    	Party A
	 xici.net
	    	05-Nov-98	    	04-Nov-06	    	Party A
	 xici.org
	    	10-Aug-01	    	10-Aug-04	    	Party A
	 eLong.com.cn
	    	16-Jun-01	    	16-Jun-05	    	Party A
	 eLong.net.cn
	    	16-Jun-01	    	16-Jun-05	    	Party A
	 lohoo.com.cn
	    	13-Apr-00	    	13-Apr-05	    	Party A
	 lohoo.net.cn
	    	13-Apr-00	    	12-Apr-05	    	Party A
	 xici.com.cn
	    	13-Apr-00	    	13-Apr-05	    	Party A
	 xici.net.cn
	    	13-Jul-00	    	13-Jul-04	    	Party A
	 asiamedia.com.cn
	    	22-Sept-00	    	22-Sep-04	    	Party A
	 xici.cn
	    	17-Mar-03	    	17-Mar-05	    	Party A
	 lohoo.cn
	    	17-Mar-03	    	17-Mar-05	    	Party A
	 asiamedia.cn
	    	23-May-03	    	23-May-05	    	Party A
	 1949.com.cn
	    	20-Jun-03	    	20-Jun-05	    	Party A
	 1949.net.cn
	    	20-Jun-03	    	20-Jun-05	    	Party A
	 eLong.cn
	    	17-Mar-03	    	17-Mar-05	    	Party A
	 eLong.com.cn
	    	08-Jan-03	    	08-Jan-05	    	Party A
	 10101818.com
	    	05-Dec-03	    	5-Dec-04	    	Party A
	 eLong.com
 (Simplified and Traditional
 Chinese character)
	    	06-Nov-00	    	15-May-05	    	Party A
	 eLong.net
 (Simplified and Traditional
 Chinese character)
	    	06-Nov-00	    	15-May-05	    	Party A
	 eLong.com
 (Simplified and Traditional
 Chinese character)
	    	06-Nov-00	    	15-May-05	    	Party A
	 eLong.net
 (Simplified and Traditional
 Chinese character)
	    	06-Nov-00	    	15-May-05	    	Party A
	 eLong.PRC/.cn
 (Simplified and Traditional
 Chinese character)
	    	06-Nov-00	    	23-Jul-04	    	Party A
	 eLong.com.PRC/.cn
 (Simplified and Traditional
 Chinese character)
	    	06-Nov-00	    	23-Jul-04	    	Party A
	 eLongcom.PRC/.cn
 (Simplified and Traditional
 Chinese character)
	    	06-Nov-00	    	23-Jul-04	    	Party A
	 xici.com
 (Simplified and Traditional
 Chinese characters are same)
	    	15-Nov-00	    	15-May-05	    	Party A
	 xici.net
 (Simplified and Traditional
 Chinese characters are same)
	    	15-Nov-00	    	15-May-05	    	Party A

  

 7 

							
	 Registered Domain Name

	    	 Registration
 Date

	    	Due date

	    	Register

	 xicihutong.net
 (Simplified and Traditional
 Chinese character)
	    	13-Jun-03	    	15-May-05	    	Party A
	 eLong

 .PRC/.cn
 (Simplified and Traditional
 Chinese character)
	    	13-Jun-03	    	12-Jun-05	    	Party A
	 eLongnet.PRC/.cn
 (Simplified and Traditional
 Chinese character)
	    	28-Aug-03	    	28-Aug-04	    	Party A
	 eLongnet.PRC/.cn
 (Simplified and Traditional
 Chinese character)
	    	28-Aug-03	    	28-Aug-04	    	Party A

  
 APPENDIX 2:    DETAILS OF
REGISTERED DMAIN NAME TO BE TRANSFERRED 
  

							
	 Registered Domain Name

	    	Registration
Date

	    	Due date

	    	 Register 

	 eLong.com
 (Simplified and Traditional Chinese character)
	    	09-Nov-00	    	09-Mar-05	    	eLong.com, Inc.
	 xici.com
 (Simplified and Traditional Chinese characters are same)
	    	09-Nov-00	    	09-Mar-05	    	eLong.com, Inc.
	 xici.net
 (Simplified and Traditional Chinese characters are same)
	    	09-Nov-00	    	09-Mar-05	    	eLong.com, Inc.
	 Xicihutong.com
 (Simplified and Traditional Chinese characters are same)
	    	09-Nov-00	    	09-Mar-05	    	eLong.com, Inc.
	 Xicihutong.net
 (Simplified and Traditional Chinese characters are same)
	    	09-Nov-00	    	09-Mar-05	    	eLong.com, Inc.
	 eLong.net
 Traditional Chinese characters
	    	09-Nov-00	    	09-Mar-05	    	eLong.com, Inc.
	 eLong.com
 Traditional Chinese characters
	    	09-Nov-00	    	09-Mar-05	    	eLong.com, Inc.
	 eLong.net
 Traditional Chinese characters
	    	09-Nov-00	    	09-Mar-05	    	eLong.com, Inc.
	 Asia Media.com
 Traditional Chinese characters
	    	09-Nov-00	    	09-Mar-05	    	eLong.com, Inc.

  

 8

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00072-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00072-of-00352.parquet"}]]