Document:

EX-4.1

 EXHIBIT 4.1 

EXECUTION VERSION 
  

 
  

AFFINION INTERNATIONAL HOLDINGS LIMITED 

as Issuer 
 the GUARANTORS named
herein 
 $110,000,000 7.5% CASH/PIK SENIOR NOTES DUE 2018 

 
  

INDENTURE 
 Dated as of
November 9, 2015 
  
  

WILMINGTON TRUST, NATIONAL ASSOCIATION, 

as Trustee 
  

 
  

 TABLE OF CONTENTS 
  

 

							
	 	 	 	  	Page	 
	 ARTICLE 1
  

DEFINITIONS AND INCORPORATION BY REFERENCE
	   
 

  

			
	SECTION 1.01.	 	Definitions	  	 	1	  
	SECTION 1.02.	 	Other Definitions	  	 	29	  
	SECTION 1.03.	 	No Incorporation by Reference of Trust Indenture Act	  	 	30	  
	SECTION 1.04.	 	Rules of Construction	  	 	30	  
	
	ARTICLE 2	  
	
	THE NOTES	  
			
	SECTION 2.01.	 	Amount of Notes; Issuable in Series	  	 	31	  
	SECTION 2.02.	 	Form and Dating	  	 	31	  
	SECTION 2.03.	 	Execution and Authentication	  	 	31	  
	SECTION 2.04.	 	Registrar and Paying Agent	  	 	32	  
	SECTION 2.05.	 	Paying Agent to Hold Money and PIK Notes in Trust	  	 	34	  
	SECTION 2.06.	 	Holder Lists	  	 	34	  
	SECTION 2.07.	 	Transfer and Exchange	  	 	34	  
	SECTION 2.08.	 	Replacement Notes	  	 	35	  
	SECTION 2.09.	 	Outstanding Notes	  	 	35	  
	SECTION 2.10.	 	Temporary Notes	  	 	36	  
	SECTION 2.11.	 	Cancellation	  	 	36	  
	SECTION 2.12.	 	Defaulted Interest	  	 	36	  
	SECTION 2.13.	 	CUSIP Numbers, ISINs, etc	  	 	36	  
	SECTION 2.14.	 	Calculation of Principal Amount of Notes	  	 	36	  
	
	ARTICLE 3	  
	
	REDEMPTION	  
			
	SECTION 3.01.	 	Redemption	  	 	37	  
	SECTION 3.02.	 	Applicability of Article	  	 	37	  
	SECTION 3.03.	 	Notices to Trustee	  	 	37	  
	SECTION 3.04.	 	Selection of Notes to Be Redeemed	  	 	37	  
	SECTION 3.05.	 	Notice of Optional Redemption	  	 	38	  
	SECTION 3.06.	 	Effect of Notice of Redemption	  	 	39	  
	SECTION 3.07.	 	Deposit of Redemption Price	  	 	39	  
	SECTION 3.08.	 	Notes Redeemed in Part	  	 	39	  

  
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	ARTICLE 4	  
	
	COVENANTS	  
	SECTION 4.01.	 	Payment of Notes	  	 	39	  
	SECTION 4.02.	 	Reports and Other Information	  	 	40	  
	SECTION 4.03.	 	Limitation on Incurrence of Indebtedness and Issuance of Disqualified Stock and Preferred Stock	  	 	41	  
	SECTION 4.04.	 	Limitation on Restricted Payments	  	 	46	  
	SECTION 4.05.	 	Dividend and Other Payment Restrictions Affecting Subsidiaries	  	 	51	  
	SECTION 4.06.	 	Asset Sales	  	 	52	  
	SECTION 4.07.	 	Transactions with Affiliates	  	 	56	  
	SECTION 4.08.	 	Change of Control	  	 	58	  
	SECTION 4.09.	 	Compliance Certificate	  	 	59	  
	SECTION 4.10.	 	Further Instruments and Acts	  	 	60	  
	SECTION 4.11.	 	Future Guarantors	  	 	60	  
	SECTION 4.12.	 	Liens	  	 	60	  
	SECTION 4.13.	 	Maintenance of Office or Agency	  	 	61	  
	SECTION 4.14.	 	Additional Amounts	  	 	61	  
	SECTION 4.15.	 	Asset Sales by Affinion Group	  	 	65	  
	SECTION 4.16.	 	Admission to Trading	  	 	68	  
	SECTION 4.17.	 	Excess Cash Flow Offer	  	 	68	  
	ARTICLE 5	  
	
	MERGER, CONSOLIDATION OR SALE OF ALL	  
	OR SUBSTANTIALLY ALL ASSETS	  
			
	 SECTION 5.01.
	 	Merger, Consolidation or Sale of All or Substantially All Assets	  	 	70	  
	
	ARTICLE 6	  
	
	DEFAULTS AND REMEDIES	  
			
	SECTION 6.01.	 	Events of Default	  	 	73	  
	SECTION 6.02.	 	Acceleration	  	 	75	  
	SECTION 6.03.	 	Other Remedies	  	 	75	  
	SECTION 6.04.	 	Waiver of Past Defaults	  	 	76	  
	SECTION 6.05.	 	Control by Majority	  	 	76	  

  
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	SECTION 6.06.	 	Limitation on Suits	  	 	76	  
	SECTION 6.07.	 	Rights of the Holders to Receive Payment	  	 	76	  
	SECTION 6.08.	 	Collection Suit by Trustee	  	 	77	  
	SECTION 6.09.	 	Trustee May File Proofs of Claim	  	 	77	  
	SECTION 6.10.	 	Priorities	  	 	77	  
	SECTION 6.11.	 	Undertaking for Costs	  	 	77	  
	SECTION 6.12.	 	Waiver of Stay or Extension Laws	  	 	78	  
	
	ARTICLE 7	  
	
	TRUSTEE	  
			
	SECTION 7.01.	 	Duties of Trustee	  	 	78	  
	SECTION 7.02.	 	Rights of Trustee	  	 	79	  
	SECTION 7.03.	 	Individual Rights of Trustee	  	 	80	  
	SECTION 7.04.	 	Trustee’s Disclaimer	  	 	80	  
	SECTION 7.05.	 	Notice of Defaults	  	 	81	  
	SECTION 7.06.	 	Compensation and Indemnity	  	 	81	  
	SECTION 7.07.	 	Replacement of Trustee	  	 	82	  
	SECTION 7.08.	 	Successor Trustee by Merger	  	 	82	  
	SECTION 7.09.	 	Eligibility; Disqualification	  	 	83	  
	SECTION 7.10.	 	Preferential Collection of Claims Against Issuer	  	 	83	  
	
	ARTICLE 8	  
	
	DISCHARGE OF INDENTURE; DEFEASANCE	  
			
	SECTION 8.01.	 	Discharge of Liability on Notes; Defeasance	  	 	83	  
	SECTION 8.02.	 	Conditions to Defeasance	  	 	85	  
	SECTION 8.03.	 	Application of Trust Money	  	 	86	  
	SECTION 8.04.	 	Repayment to the Issuer	  	 	86	  
	SECTION 8.05.	 	Indemnity for Government Obligations	  	 	86	  
	SECTION 8.06.	 	Reinstatement	  	 	86	  
	
	ARTICLE 9	  
	
	AMENDMENTS AND WAIVERS	  
			
	SECTION 9.01.	 	Without Consent of the Holders	  	 	87	  
	SECTION 9.02.	 	With Consent of the Holders	  	 	88	  
	SECTION 9.03.	 	Revocation and Effect of Consents and Waivers	  	 	89	  
	SECTION 9.04.	 	Notation on or Exchange of Notes	  	 	89	  

  
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	SECTION 9.05.	 	Trustee to Sign Amendments	  	 	89	  
	SECTION 9.06.	 	Payment for Consent	  	 	89	  
	SECTION 9.07.	 	Additional Voting Terms; Calculation of Principal Amount	  	 	90	  
	
	ARTICLE 10	  
	
	GUARANTEES	  
			
	SECTION 10.01.	 	Guarantees	  	 	90	  
	SECTION 10.02.	 	Limitation on Liability; Release	  	 	92	  
	SECTION 10.03.	 	Successors and Assigns	  	 	94	  
	SECTION 10.04.	 	No Waiver	  	 	94	  
	SECTION 10.05.	 	Modification	  	 	94	  
	SECTION 10.06.	 	Execution of Supplemental Indenture for Future Guarantors	  	 	94	  
	SECTION 10.07.	 	Execution and Delivery of Guarantee	  	 	94	  
	SECTION 10.08.	 	Limitation on Guarantees of Swiss Guarantors	  	 	95	  
	
	ARTICLE 11	  
	
	[INTENTIONALLY OMITTED]	  
	
	ARTICLE 12	  
	
	[INTENTIONALLY OMITTED]	  
	
	ARTICLE 13	  
	
	MISCELLANEOUS	  
	SECTION 13.01.	 	[Reserved]	  	 	96	  
	SECTION 13.02.	 	Notices	  	 	96	  
	SECTION 13.03.	 	[Reserved.]	  	 	97	  
	SECTION 13.04.	 	Certificate and Opinion as to Conditions Precedent	  	 	98	  
	SECTION 13.05.	 	Statements Required in Certificate or Opinion	  	 	98	  
	SECTION 13.06.	 	When Notes Disregarded	  	 	98	  
	SECTION 13.07.	 	Rules by Trustee, Paying Agent and Registrar	  	 	98	  
	SECTION 13.08.	 	Legal Holidays	  	 	98	  
	SECTION 13.09.	 	Governing Law; Waiver of Jury Trial	  	 	99	  
	SECTION 13.10.	 	No Recourse Against Others	  	 	99	  
	SECTION 13.11.	 	Successors	  	 	99	  
	SECTION 13.12.	 	Multiple Originals	  	 	99	  
	SECTION 13.13.	 	Table of Contents; Headings	  	 	99	  

  
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	SECTION 13.14.	 	Indenture Controls	  	 	99	  
	SECTION 13.15.	 	Severability	  	 	99	  
	SECTION 13.16.	 	Currency of Account; Conversion of Currency; Foreign Exchange Restrictions	  	 	100	  
	SECTION 13.17.	 	U.S.A. Patriot Act	  	 	101	  
	SECTION 13.18.	 	Consent to Jurisdiction and Service of Process	  	 	101	  
	SECTION 13.19.	 	Force Majeure	  	 	102	  

 Appendix A – Rule 144A/Regulation S/IAI Appendix 

Exhibit 1 – Form of Initial Note or Additional Notes or PIK Note 

Exhibit 2 – Form of Letter of Representation 

Exhibit 3 – U.S. Tax Compliance Certificate 

Appendix B – Form of Supplemental Indenture for Future Guarantors 

  
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 INDENTURE dated as of November 9, 2015 among Affinion International Holdings Limited, a
private company limited by shares incorporated in England and Wales with registered number 3458969 (the “Issuer”), the Guarantors (as defined herein) and Wilmington Trust, National Association, as trustee (the
“Trustee”). 
 Each party agrees as follows for the benefit of the other parties and for the equal and ratable benefit of
the Holders of Notes issued under this Indenture. 
 ARTICLE 1 

DEFINITIONS AND INCORPORATION BY REFERENCE 

SECTION 1.01. Definitions. 

“Acquired Indebtedness” means, with respect to any specified Person: 

(1) Indebtedness of any other Person existing at the time such other Person is merged or consolidated with or into or becomes a
Restricted Subsidiary of such specified Person, and 
 (2) Indebtedness secured by a Lien encumbering any asset acquired by
such specified Person, 
 in each case, other than Indebtedness Incurred as consideration in, in contemplation of, or to provide all or any portion of the
funds or credit support utilized to consummate, the transaction or series of related transactions pursuant to which such Restricted Subsidiary became a Restricted Subsidiary or was otherwise acquired by such Person, or such asset was acquired by
such Person, as applicable. 
 “Additional Notes” means the 7.5% Cash /PIK Senior Notes due 2018 issued by
the Issuer pursuant to this Indenture from time to time after the Issue Date (other than PIK Notes issued as a result of the payment of PIK Interest). 

“Affiliate” of any specified Person means any other Person directly or indirectly controlling or controlled by or
under direct or indirect common control with such specified Person. For purposes of this definition, “control” (including, with correlative meanings, the terms “controlling,” “controlled by” and
“under common control with”), as used with respect to any Person, means the possession, directly or indirectly, of the power to direct or cause the direction of the management or policies of such Person, whether through the
ownership of voting securities, by agreement or otherwise. 
 “Affinion Group” means Affinion Group, Inc., a
Delaware corporation, and its successors. 
 “Affinion Holdings” means Affinion Group Holdings, Inc., a
Delaware corporation, and its successors. 

  
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 “Affinion Investments” means Affinion Investments, LLC, a Delaware
limited liability company, and its successors. 
 “AGI Credit Agreement” means the Amended and Restated
Credit Agreement dated as of April 9, 2010, as amended on the Issue Date, among Affinion Group, Holdings, the lenders from time to time party thereto, Deutsche Bank Trust Company Americas (as successor to Bank of America, N.A.), as
Administrative Agent and Collateral Agent, and the other agents party thereto, as amended, restated, supplemented, waived, replaced (whether or not upon termination, and whether with the original lenders or otherwise), restructured, repaid,
refunded, refinanced or otherwise modified from time to time, including any one or more agreements or indentures extending the maturity thereof, refinancing, replacing or otherwise restructuring all or any portion of the Indebtedness under such
agreement or agreements or indenture or indentures or any successor or replacement agreement or agreements or indenture or indentures or increasing the amount loaned or issued thereunder or altering the maturity thereof. 

“AGI Senior Notes” means the 7.875% Senior Notes due 2018 that were issued by Affinion Group. 

“AGI Senior Notes Indenture” means the indenture governing the AGI Senior Notes. 

“AGI Significant Subsidiary” means any Non-Subsidiary Guarantor of the Notes that would be a “significant
subsidiary” of Affinion Group within the meaning of Rule 1-02 under Regulation S-X promulgated by the SEC or any successor provision. 

“AGI Unsecured Indebtedness” means any unsecured Indebtedness Incurred by Affinion Group the principal amount of which
is in excess of $50.0 million. 
 “Asset Sale” means: 

(1) the sale, conveyance, transfer or other disposition (whether in a single transaction or a series of related transactions)
of property or assets (including by way of a Sale/Leaseback Transaction) of the Issuer or any Restricted Subsidiary of the Issuer (each referred to in this definition as a “disposition”) or 

(2) the issuance or sale of Equity Interests (other than directors’ qualifying shares or shares or interests required to
be held by foreign nationals) of any Restricted Subsidiary (other than to the Issuer or another Restricted Subsidiary of the Issuer) (whether in a single transaction or a series of related transactions), 

in each case other than: 
 (a) a
disposition of Cash Equivalents or Investment Grade Securities or obsolete, damaged or worn out property or equipment in the ordinary course of business; 

(b) the disposition of all or substantially all of the assets of the Issuer in a manner permitted pursuant to the provisions
set forth in Section 5.01 herein or any disposition that constitutes a Change of Control; 

  
 -2- 

 (c) for purposes of Section 4.06 only, any Restricted Payment or Permitted
Investment (other than a Permitted Investment to the extent such transaction results in the receipt of Cash Equivalents or Investment Grade Securities by the Issuer or its Restricted Subsidiaries) that is permitted to be made, and is made, under
Section 4.04 herein; 
 (d) any disposition of assets or issuance or sale of Equity Interests of any Restricted
Subsidiary in any transaction or series of related transactions with an aggregate Fair Market Value of less than $2.5 million; 

(e) any disposition of property or assets or the issuance of securities by a Restricted Subsidiary of the Issuer to the Issuer
or by the Issuer or a Restricted Subsidiary of the Issuer to a Restricted Subsidiary of the Issuer; 
 (f) any foreclosures
on assets or property of the Issuer or its Subsidiaries; 
 (g) any sale of Equity Interests in, or Indebtedness or other
securities of, an Unrestricted Subsidiary; 
 (h) any sale of inventory, equipment or other assets in the ordinary course of
business; 
 (i) any grant in the ordinary course of business of any license of patents, trademarks, know-how and any other
intellectual property; 
 (j) any exchange of assets for assets (including a combination of assets and Cash Equivalents)
related to a Similar Business of comparable or greater market value or usefulness to the business of the Issuer and its Restricted Subsidiaries as a whole, as determined in good faith by the Board of Directors of the Issuer, which in the event of an
exchange of assets with a Fair Market Value in excess of (1) $5.0 million shall be evidenced by an Officers’ Certificate, and (2) $10.0 million shall be set forth in a resolution approved in good faith by at least a majority
of the Board of Directors of the Issuer; 
 (k) in the ordinary course of business, any swap of assets, or lease, assignment
or sublease of any real or personal property, in exchange for services (including in connection with any outsourcing arrangements in which the Issuer enters into a multi-year services arrangement with the transfer of such assets) of comparable or
greater value or usefulness to the business of the Issuer and its Restricted Subsidiaries as a whole, as determined in good faith by senior management or the Board of Directors of the Issuer, which in the event of a swap with a Fair Market Value in
excess of (1) $5.0 million shall be evidenced by an Officers’ Certificate and (2) $10.0 million shall be set forth in a resolution approved in good faith by at least a majority of the Board of Directors of the Issuer; and

 (l) cash advances by any Material Subsidiary of Affinion Group (as defined in the AGI Credit Agreement) or any Subsidiary
of Affinion Group (as defined in the AGI Credit Agreement) that is a Parent of such Subsidiary (as defined in the AGI Credit Agreement). 

  
 -3- 

 “Bank Indebtedness” means any and all amounts payable under or in respect
of the Credit Agreement or the other Senior Credit Documents, as amended, restated, supplemented, waived, replaced, restructured, repaid, refunded, refinanced or otherwise modified from time to time (including after termination of the Credit
Agreement), including principal, premium (if any), interest (including interest accruing on or after the filing of any petition in bankruptcy or for reorganization relating to the Issuer whether or not a claim for post-filing interest is allowed in
such proceedings), fees, charges, expenses, reimbursement obligations, guarantees and all other amounts payable thereunder or in respect thereof. 

“Backstop Provider” has the meaning set forth in the Subscription and Backstop Purchase Agreement, dated
September 29, 2015 by and among Affinion Holdings, the Issuer and the Backstop Provider party thereto. 
 “Board
of Directors” means as to any Person, the board of directors or managers, as applicable, of such Person (or, if such Person is a partnership, the board of directors or other governing body of the general partner of such Person) or any duly
authorized committee thereof. 
 “Business Day” means a day other than a Saturday, Sunday or other day on
which banking institutions are authorized or required by law to close in New York City or place of payment. 

“Capital Stock” means: 

(1) in the case of a corporation or a company, corporate stock or shares; 

(2) in the case of an association or business entity, any and all shares, interests, participations, rights or other
equivalents (however designated) of corporate stock; 
 (3) in the case of a partnership or limited liability company,
partnership or membership interests (whether general or limited); and 
 (4) any other interest or participation that confers
on a Person the right to receive a share of the profits and losses of, or distributions of assets of, the issuing Person. 

“Capitalized Lease Obligation” means, at the time any determination thereof is to be made, the amount of the liability
in respect of a capital lease that would at such time be required to be capitalized and reflected as a liability on a balance sheet (excluding the footnotes thereto) in accordance with GAAP. 

“Cash Equivalents” means: 

(1) U.S. dollars, pounds sterling, euros, national currency of any participating member state in the European Union or, in
the case of any Foreign Subsidiary that is a Restricted Subsidiary, such local currencies held by it from time to time in the ordinary course of business; 

  
 -4- 

 (2) securities issued or directly and fully guaranteed or insured by the
government of the United States or any country that is a member of the European Union or any agency or instrumentality thereof, in each case with maturities not exceeding two years from the date of acquisition; 

(3) certificates of deposit, time deposits and eurodollar time deposits with maturities of one year or less from the date of
acquisition, bankers’ acceptances, in each case with maturities not exceeding one year and overnight bank deposits, in each case with any commercial bank having capital and surplus in excess of $250.0 million, or the foreign currency
equivalent thereof, and whose long-term debt is rated “A” or the equivalent thereof by Moody’s or S&P (or reasonably equivalent ratings of another internationally recognized ratings agency); 

(4) repurchase obligations for underlying securities of the types described in clauses (2) and (3) above entered into
with any financial institution meeting the qualifications specified in clause (3) above; 
 (5) commercial paper issued
by a corporation (other than an Affiliate of the Issuer) rated at least “A-1” or the equivalent thereof by Moody’s or S&P (or reasonably equivalent ratings of another internationally recognized ratings agency) and in each
case maturing within one year after the date of acquisition; 
 (6) readily marketable direct obligations issued by any state
of the United States of America or any political subdivision thereof having one of the two highest rating categories obtainable from either Moody’s or S&P (or reasonably equivalent ratings of another internationally recognized ratings
agency) in each case with maturities not exceeding two years from the date of acquisition; 
 (7) Indebtedness issued by
Persons (other than Permitted Holders or any of their Affiliates) with a rating of “A” or higher from S&P or “A-2” or higher from Moody’s (or reasonably equivalent ratings of another internationally
recognized ratings agency) in each case with maturities not exceeding two years from the date of acquisition; and 
 (8)
investment funds investing at least 95% of their assets in securities of the types described in clauses (1) through (7) above. 

“Change of Control” means any of the following events: 

(1) the failure of Affinion Group and its Wholly Owned Subsidiaries to own, in the aggregate, 100.0% of the Issuer’s
Capital Stock; 
 (2) the adoption of a plan relating to the liquidation or dissolution of the Issuer or Affinion Group; 

(3) the sale, lease or transfer, in one or a series of related transactions, of all or substantially all the assets of Affinion
Group and its Subsidiaries, taken as a whole, to any Person, other than any Permitted Holder; 

  
 -5- 

 (4) Affinion Group becomes aware (by way of a report or any other filing pursuant
to Section 13(d) of the Exchange Act, proxy, vote, written notice or otherwise) of the acquisition by any Person or group (within the meaning of Section 13(d)(3) or Section 14(d)(2) of the Exchange Act, or any successor provision),
including any group acting for the purpose of acquiring, holding or disposing of securities (within the meaning of Rule 13d-5(b)(1) under the Exchange Act), other than any of the Permitted Holders, in a single transaction or in a related series
of transactions, by way of merger, amalgamation, consolidation or other business combination or purchase of beneficial ownership (within the meaning of Rule 13d-3 under the Exchange Act, or any successor provision), of more than 50% of the
total voting power of the Voting Stock of Affinion Group or any Parent of Affinion Group (for purposes of calculating the total voting power of the Voting Stock held by a group, the voting power beneficially owned by a Permitted Holder shall be
excluded to the extent such Permitted Holder retains the sole economic rights with respect to the subject Voting Stock); or 

(5) (A) prior to the first public offering of common Capital Stock of any Parent of Affinion Group or Affinion Group, the first
day on which the Board of Directors of such Parent or Affinion Group shall cease to consist of a majority of directors who (i) were members of the Board of Directors of such Parent or Affinion Group on the Issue Date or (ii) were either
(x) nominated for election by the Board of Directors of such Parent or Affinion Group, a majority of whom were directors on the Issue Date or whose election or nomination for election was previously approved by a majority of directors nominated
for election pursuant to this clause (x) or who were designated or appointed pursuant to clause (y) below, or (y) designated or appointed by a Permitted Holder (each of the directors selected pursuant to clauses (A)(i) and
(A)(ii), a “Continuing Director”) and (B) after the first public offering of common Capital Stock of either any parent of Affinion Group or Affinion Group, (i) if such public offering is of common Capital Stock of a
Parent, the first day on which a majority of the members of the Board of Directors of such Parent are not Continuing Directors or (ii) if such public offering is of common Capital Stock of Affinion Group, the first day on which a majority of
the members of the Board of Directors of Affinion Group are not Continuing Directors. 
 Notwithstanding the foregoing, a Specified
Merger/Transfer Transaction shall not constitute a Change of Control. 
 “Code” means the Internal Revenue Code
of 1986, as amended. 
 “Consolidated Cash Flow” means, with respect to any specified Person for any
period, the Consolidated Net Income of such Person for such period (without giving effect to the amount added to Net Income in calculating Consolidated Net Income for the excess of the provision for taxes over cash taxes) plus: 

(1) provision for taxes based on income, profits or capital of such Person and its Restricted Subsidiaries for such period,
including, without limitation, state franchise and similar taxes, which shall be included as though such amounts had been paid as income taxes directly by such Person, in each case, to the extent that such provision for taxes was deducted in
computing such Consolidated Net Income; plus 

  
 -6- 

 (2) Fixed Charges of such Person and its Restricted Subsidiaries for such
period, to the extent that any such Fixed Charges were deducted in computing such Consolidated Net Income; plus 
 (3)
depreciation, amortization (including amortization of intangibles but excluding amortization of prepaid cash expenses that were paid in a prior period) and other non-cash expenses (excluding any such non-cash expense to the extent that it represents
an accrual of or reserve for cash expenses in any future period or amortization of a prepaid cash expense that was paid in a prior period) of such Person and its Restricted Subsidiaries for such period to the extent that such depreciation,
amortization and other non-cash expenses were deducted in computing such Consolidated Net Income; plus 
 (4) the
amount of any restructuring charges or expenses (which, for the avoidance of doubt, shall include retention and supplemental bonus payments, exit costs, severance payments, systems establishment costs or excess pension charges), to the extent that
any such charges or expenses were deducted in computing such Consolidated Net Income; minus 
 (5) non-cash items
increasing such Consolidated Net Income for such period (excluding the recognition of deferred revenue or any non-cash items which represent the reversal of any accrual of, or reserve for, anticipated cash charges in any prior period and any items
for which cash was received in any prior period); 
 in each case, on a consolidated basis and determined in accordance with GAAP. 

Notwithstanding the preceding, the provision for taxes based on the income or profits of, the Fixed Charges of, the depreciation and
amortization and other non-cash expenses or non-cash items of and the restructuring charges or expenses of, a Restricted Subsidiary of the Issuer shall be added to (or subtracted from, in the case of non-cash items described in clause (7)
above) Consolidated Net Income to compute Consolidated Cash Flow of the Issuer (A) in the same proportion that the Net Income of such Restricted Subsidiary was added to compute such Consolidated Net Income of the Issuer and (B) only to the
extent that a corresponding amount would be permitted at the date of determination to be dividended or distributed to the Issuer by such Restricted Subsidiary without prior governmental approval (that has not been obtained), and without direct or
indirect restriction pursuant to the terms of its charter and all agreements, instruments, judgments, decrees, orders, statutes, rules and governmental regulations applicable to that Subsidiary or its stockholders. 

“Consolidated Net Income” means, with respect to any Person for any period, the aggregate of the Net Income of such
Person and its Restricted Subsidiaries for such period, on a consolidated basis, plus the amount that the provision for taxes exceeds cash taxes paid by such Person and its Restricted Subsidiaries in such period; provided that:

  
 -7- 

 (1) any net after-tax extraordinary or nonrecurring or unusual gains, losses,
income, expense or charges (less all fees and expenses relating thereto), including, without limitation, any severance, relocation or other restructuring costs and transition expenses Incurred in connection with the Transactions and/or as
contemplated by the Offering Memorandum, fees, expenses or charges related to any offering of Equity Interests of such Person, any Investment, any acquisition or any offering of Indebtedness permitted to be Incurred by this Indenture (in each case,
whether or not successful), including any such fees, expenses or charges related to the offering of the Notes, in each case, shall be excluded; 

(2) any increase in amortization or depreciation or any one-time non-cash charges resulting from purchase accounting in
connection with any acquisition that is consummated on or after the Issue Date shall be excluded; 
 (3) the cumulative
effect of a change in accounting principles during such period shall be excluded; 
 (4) any net after-tax gains or losses on
disposal of discontinued operations shall be excluded; 
 (5) any net after-tax gains or losses (less all fees and expenses
or charges relating thereto) attributable to business dispositions or asset dispositions other than in the ordinary course of business (as determined in good faith by senior management or the Board of Directors of the Issuer) shall be excluded; 

(6) any net after-tax gains or losses (less all fees and expenses or charges relating thereto) attributable to the early
extinguishment of indebtedness shall be excluded; 
 (7) the Net Income for such period of any Person that is not a
Subsidiary of such Person, or is an Unrestricted Subsidiary, or that is accounted for by the equity method of accounting, shall be included only to the extent of the amount of dividends or distributions or other payments actually paid in cash (or to
the extent converted into cash) to the referent Person or a Restricted Subsidiary thereof in respect of such period; 
 (8)
solely for the purpose of covenant described in Section 4.04 herein the Net Income for such period of any Restricted Subsidiary (other than any Subsidiary Guarantor) shall be excluded to the extent that the declaration or payment of dividends
or similar distributions by such Restricted Subsidiary of its Net Income is not at the date of determination permitted without any prior governmental approval (which has not been obtained) or, directly or indirectly, by the operation of the terms of
its charter or any agreement, instrument, judgment, decree, order, statute, rule or governmental regulation applicable to such Restricted Subsidiary or its equity holders, unless such restrictions with respect to the payment of dividends or similar
distributions have been legally waived; provided that the Consolidated Net Income of such Person shall be increased by the amount of dividends or other distributions or other payments actually paid in cash (or converted into cash) by any such
Restricted Subsidiary to such Person or a Restricted Subsidiary of such Person (subject to the provisions of this clause (8)), to the extent not already included therein; 

  
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 (9) any non-cash impairment charge or asset write-off resulting from the
application of Statement of Financial Accounting Standards No. 142 and 144, and the amortization of intangibles arising pursuant to No. 141, shall be excluded; 

(10) any non-cash expenses realized or resulting from employee benefit plans or post-employment benefit plans, grants of stock
appreciation or similar rights, stock options or other rights to officers, directors and employees of such Person or any of its Restricted Subsidiaries shall be excluded; 

(11) any one-time non-cash compensation charges shall be excluded; 

(12) non-cash gains, losses, income and expenses resulting from fair value accounting required by Statement of Financial
Accounting Standards No. 133 and related interpretations shall be excluded; and 
 (13) accruals and reserves that are
established within twelve months after the Issue Date and that are so required to be established in accordance with GAAP shall be excluded. 

Notwithstanding the foregoing, for the purpose of the covenant described in Section 4.04 herein, there shall be excluded from the calculation of
Consolidated Net Income any dividends, repayments of loans or advances or other transfers of assets from Unrestricted Subsidiaries to the Issuer or a Restricted Subsidiary of the Issuer in respect of or that originally constituted Restricted
Investments. 
 “Contingent Obligations” means, with respect to any Person, any obligation of such Person
guaranteeing any leases, dividends or other obligations that do not constitute Indebtedness (“primary obligations”) of any other Person (the “primary obligor”) in any manner, whether directly or indirectly,
including, without limitation, any obligation of such Person, whether or not contingent: 
 (1) to purchase any such
primary obligation or any property constituting direct or indirect security therefor; 
 (2) to advance or supply funds: 

(a) for the purchase or payment of any such primary obligation; or 

(b) to maintain working capital or equity capital of the primary obligor or otherwise to maintain the net worth or solvency of
the primary obligor; or 
 (3) to purchase property, securities or services primarily for the purpose of assuring the owner
of any such primary obligation of the ability of the primary obligor to make payment of such primary obligation against loss in respect thereof. 

  
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 “Credit Agreement” means (1) the AGI Credit Agreement and
(2) one or more (A) debt facilities or commercial paper facilities, providing for revolving credit loans, term loans, receivables financing (including through the sale of receivables to lenders or to special purpose entities formed to
borrow from lenders against such receivables) or letters of credit, (B) debt securities, indentures or other forms of debt financing (including convertible or exchangeable debt instruments or bank guarantees or bankers’ acceptances), or
(C) instruments or agreements evidencing any other Indebtedness, in each case, with the same or different borrowers or issuers and, in each case, as amended, supplemented, modified, extended, restructured, renewed, refinanced, restated,
replaced or refunded in whole or in part from time to time. 
 “Default” means any event that is, or after
notice or passage of time or both would be, an Event of Default. 
 “Designated Non-cash Consideration” means
the Fair Market Value of non-cash consideration received by the Issuer or one of its Restricted Subsidiaries in connection with an Asset Sale that is so designated as Designated Non-cash Consideration pursuant to an Officers’ Certificate
setting forth the basis of such valuation, less the amount of Cash Equivalents received in connection with a subsequent sale of such Designated Non-cash Consideration. 

“Designated Preferred Stock” means Preferred Stock of the Issuer or any Parent of the Issuer (other than Disqualified
Stock), that is issued for cash (other than to the Issuer or any of its Subsidiaries or an employee stock ownership plan or trust established by the Issuer or any of its Subsidiaries) and is so designated as Designated Preferred Stock, pursuant to
an Officers’ Certificate, on the issuance date thereof 
 “Disqualified Stock” means, with respect to
any Person, any Capital Stock of such Person which, by its terms (or by the terms of any security into which it is convertible or for which it is redeemable, putable or exchangeable), or upon the happening of any event: 

(1) matures or is mandatorily redeemable, pursuant to a sinking fund obligation or otherwise, 

(2) is convertible or exchangeable for Indebtedness or Disqualified Stock of such Person, or 

(3) is redeemable at the option of the holder thereof, in whole or in part, 

in each case prior to 91 days after the maturity date of the Notes; 

provided, however, that only the portion of Capital Stock which so matures or is mandatorily redeemable, is so convertible or exchangeable or is
so redeemable at the option of the holder thereof prior to such date shall be deemed to be Disqualified Stock; provided further, however, that (x) if such Capital Stock is issued to any employee or to any plan for the
benefit of employees of the Issuer or its Subsidiaries or by any such plan to such employees, such Capital Stock shall not constitute Disqualified Stock solely because it may be required to be repurchased by the Issuer in order to satisfy applicable
statutory or regulatory obligations or as a result of such employee’s termination, death or disability and (y) such Capital Stock shall not constitute Disqualified Stock if such Capital Stock matures or is mandatorily redeemable or is
redeemable 

  
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at the option of the holders thereof as a result of a change of control or asset sale so long as the relevant asset sale or change of control provisions, taken as a whole, are no more favorable
in any material respect to holders of such Capital Stock than the asset sale and change of control provisions applicable to the Notes and any purchase requirement triggered thereby may not become operative until compliance with the asset sale and
change of control provisions applicable to the Notes (including the purchase of any Notes tendered pursuant thereto); provided further that any class of Capital Stock of such Person that by its terms authorizes such Person to satisfy
its obligations thereunder by delivery of Capital Stock that is not Disqualified Stock shall not be deemed to be Disqualified Stock. 

“Equity Interests” means Capital Stock and all warrants, options or other rights to acquire Capital Stock (but
excluding any debt security that is convertible into, or exchangeable for, Capital Stock). 
 “Excess Cash Flow
Amount” means as of the date of determination the excess of (a) the sum of (i) the aggregate amount of all dividends and other distributions on account of the Issuer’s Equity Interests, including any payment with respect to
such Equity Interests made in connection with any merger, amalgamation or consolidation involving the Issuer paid since the Issue Date and all Investments made by the Issuer and its Restricted Subsidiaries in Affinion Group or any Subsidiary of
Affinion Group (other than the Issuer or any Restricted Subsidiary of the Issuer) since the Issue Date pursuant to clause (1) of the definition of Permitted Investments (excluding in the case of this clause (i), any (A) dividends or
distributions by the Issuer payable solely in Equity Interests (other than Disqualified Stock) of the Issuer; (B) dividends or distributions by the Issuer or any of its Restricted Subsidiaries to, or the making of loans to, any Parent of the
Issuer in amounts required for such entity to pay general corporate overhead expenses arising in the ordinary course of business (including salaries, bonuses, benefits paid to management and employees of any Parent and professional and
administrative expenses) for any direct or indirect parent entity of the Issuer to the extent such expenses are attributable to the ownership or operation of the Issuer and its Restricted Subsidiaries; or (C) dividends or distributions by the
Issuer or any of its Restricted Subsidiaries to, or the making of loans to, any Parent of the Issuer used to fund the Transactions and the fees and expenses related thereto or made in connection with the consummation of the Transactions (including
payments made pursuant to or as contemplated by the definitive documents related to the Transactions, whether payable on the Issue Date or thereafter) in an amount not to exceed $20.0 million so long as such dividend, distribution or loan is made
within 30 days after the Issue Date) and (ii) the aggregate amount of all payments since the Issue Date made by the Issuer or any Restricted Subsidiary to purchase or otherwise acquire or retire for value any Equity Interests of the Issuer or
any Parent of the Issuer, including in connection with any merger, amalgamation or consolidation over (b) the difference on the determination date between (i) $15.0 million and (ii) the amount of Restricted Payments made since
the Issue Date pursuant to Section 4.04(b)(v).  
 “Exchange Act” means the Securities Exchange Act
of 1934, as amended, and the rules and regulations of the SEC promulgated thereunder. 
 “Exchange Offer” means
the exchange offer and consent solicitation by Affinion Holdings and Affinion Investments pursuant to which eligible holders of the Existing Notes have been offered the option to receive certain consideration in exchange for their Existing Notes and
consent to certain amendments to the terms of the Existing Notes. 

  
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 “Existing Holdings Notes” means the 13.75%/14.50% Senior Secured
PIK/Toggle Notes due 2018 that were issued by Affinion Holdings. 
 “Existing Investments Notes” means the
13.50% Senior Subordinated Notes due 2018 that were issued by Affinion Investments. 
 “Existing Notes” means
the Existing Holdings Notes and the Existing Investments Notes.  
 “Existing Warrants” means the Series A
Warrants and the Series B Warrants issued pursuant to the Warrant Agreement dated as of December 12, 2013, by and between Holdings and Wells Fargo Bank, National Association, a national banking association. 

“Fair Market Value” means, with respect to any asset or property, the price that could be negotiated in an
arm’s-length transaction between a willing seller and a willing and able buyer, neither of whom is under undue pressure or compulsion to complete the transaction. 

“Fixed Charge Coverage Ratio” means with respect to any specified Person for any period, the ratio of the Consolidated
Cash Flow of such Person for such period to the Fixed Charges of such Person for such period. In the event that the specified Person or any of its Restricted Subsidiaries Incurs, repays, repurchases or redeems any Indebtedness or issues, repurchases
or redeems Disqualified Stock or Preferred Stock subsequent to the commencement of the period for which the Fixed Charge Coverage Ratio is being calculated and on or prior to the date on which the event for which the calculation of the Fixed Charge
Coverage Ratio is made (the “Calculation Date”), then the Fixed Charge Coverage Ratio shall be calculated giving pro forma effect to such Incurrence, repayment, repurchase or redemption of Indebtedness, or such issuance, repurchase
or redemption of Disqualified Stock or Preferred Stock, and the use of the proceeds therefrom as if the same had occurred at the beginning of such period. 

In addition, for purposes of calculating the Fixed Charge Coverage Ratio referred to above, Investments, acquisitions, dispositions, mergers,
consolidations or discontinued operations (as determined in accordance with GAAP) that have been made by the Issuer or any Restricted Subsidiary during the four-quarter reference period or subsequent to such reference period and on or prior to or
simultaneously with the Calculation Date shall be calculated on a pro forma basis assuming that all such Investments, acquisitions, dispositions, mergers, consolidations or discontinued operations (including the Transactions) had occurred on the
first day of the four-quarter reference period. If since the beginning of such period any Person (that subsequently became a Restricted Subsidiary or was merged with or into the Issuer or any Restricted Subsidiary since the beginning of such period)
shall have made any Investment, acquisition, disposition, merger or consolidation or discontinued any operation that would have required adjustment pursuant to this definition, then the Fixed Charge Coverage Ratio shall be calculated giving pro
forma effect thereto for such period as if such Investment, acquisition, disposition, merger, consolidation or discontinued operation (including the Transactions) had occurred at the beginning of the applicable four-quarter period. For purposes of
this definition, 

  
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whenever pro forma effect is to be given to an Investment, acquisition, disposition, merger, consolidation or discontinued operation and the amount of income or earnings relating thereto, the pro
forma calculations shall be determined in good faith by a responsible financial or accounting Officer of the Issuer and shall comply with the requirements of Rule 11-02 of Regulation S-X promulgated by the Commission, except
that, solely for the purposes of calculating the Issuer’s ability to incur debt under Section 4.03(b)(xvi) herein, such pro forma calculations may include operating expense reductions for such period resulting from the transaction
which is being given pro forma effect that have been realized or for which substantially all the steps necessary for realization have been taken or are reasonably expected to be taken within twelve months following any such transaction, including,
but not limited to, the execution or termination of any contracts, the reduction of costs related to administrative functions or the termination of any personnel, as applicable; provided that, in either case, such adjustments are set
forth in an Officers’ Certificate signed by the Issuer’s chief financial officer and another Officer which states (i) the amount of such adjustment or adjustments, (ii) that such adjustment or adjustments are based on the
reasonable good faith beliefs of the Officers executing such Officers’ Certificate at the time of such execution and (iii) that any related incurrence of Indebtedness is permitted pursuant to this Indenture; provided further that the
aggregate of all operating expense reductions that have not been realized that may be included in such pro forma calculation as of the relevant Calculation Date shall not exceed 15% of the pro forma Consolidated Cash Flow of the Issuer on such
Calculation Date. If any Indebtedness bears a floating rate of interest and is being given pro forma effect, the interest on such Indebtedness shall be calculated as if the rate in effect on the Calculation Date had been the applicable rate for the
entire period (taking into account any Hedging Obligations applicable to such Indebtedness if the related hedge has a remaining term in excess of twelve months). 

Interest on a Capitalized Lease Obligation shall be deemed to accrue at an interest rate reasonably determined by a responsible financial or
accounting officer of the Issuer to be the rate of interest implicit in such Capitalized Lease Obligation in accordance with GAAP. For purposes of making the computation referred to above, interest on any Indebtedness under a revolving credit
facility computed on a pro forma basis shall be computed based upon the average daily balance of such Indebtedness during the applicable period. Interest on Indebtedness that may optionally be determined at an interest rate based upon a factor of a
prime or similar rate, a eurocurrency interbank offered rate, or other rate, shall be deemed to have been based upon the rate actually chosen, or, if none, then based upon such optional rate chosen as the Issuer may designate. 

“Fixed Charges” means, with respect to any specified Person for any period, the sum, without duplication, of:

 (1) the consolidated interest expense (net of interest income) to the extent it relates to Indebtedness of such Person
and its Restricted Subsidiaries for such period and to the extent such expense was deducted in computing Consolidated Net Income, whether paid or accrued, including, without limitation, amortization of debt issuance costs and original issue
discount, non-cash interest payments, the interest component of any deferred payment obligations, the interest component of all payments associated with Capital Lease Obligations, commissions, discounts and other fees and charges incurred in respect
of letter of credit or bankers’ acceptance financings, and net of the effect of all 

  
 -13- 

 
payments made or received pursuant to Hedging Obligations (but excluding the amortization or writeoff of deferred financing fees or expenses of any bridge or other financing fee in connection
with the Transactions (including the offering of the Notes and the amortization of original issue discount relating to the Notes); plus 

(2) the consolidated interest of such Person and its Restricted Subsidiaries that was capitalized during such period; plus 

(3) any interest expense on Indebtedness of another Person that is guaranteed by such Person or one of its Restricted
Subsidiaries or secured by a Lien on assets of such Person or one of its Restricted Subsidiaries, whether or not such guarantee or Lien is called upon; plus 

(4) to the extent not included in clause (1) above, the product of (a) all dividends, whether paid or accrued and
whether or not in cash, on any series of Disqualified Stock or Preferred Stock of such Person or any of its Restricted Subsidiaries, other than dividends on Equity Interests payable solely in Equity Interests (other than Disqualified Stock) of the
Issuer or to the Issuer or a Restricted Subsidiary of the Issuer, times (b) a fraction, the numerator of which is one and the denominator of which is one minus the then current combined federal, state and local statutory tax rate of such
Person, expressed as a decimal, 
 in each case, on a consolidated basis and in accordance with GAAP. 

“Foreign Guarantor” means each of Affinion International Limited, Affinion International Travel HoldCo Limited,
Webloyalty International Limited, Loyalty Ventures Limited, Bassae Holding B.V., Webloyalty Holdings Coöperatief U.A., Webloyalty International Sàrl and any other Foreign Subsidiary of Affinion Group that becomes an additional Guarantor
by executing a Supplemental Indenture following the Issue Date, all of which will Incur a Guarantee of the Issuer’s obligations under this Indenture; provided, that upon the release or discharge of such Person from its Guarantee in
accordance with this Indenture, such Person ceases to be a Guarantor and a Foreign Guarantor. 
 “Foreign
Subsidiary” means a Restricted Subsidiary not organized or existing under the laws of the United States of America or any state or territory thereof or the District of Columbia and any direct or indirect subsidiary of such Restricted
Subsidiary. 
 “GAAP” means generally accepted accounting principles in the United States set forth in the
opinions and pronouncements of the Accounting Principles Board of the American Institute of Certified Public Accountants and statements and pronouncements of the Financial Accounting Standards Board or in such other statements by such other entity
as have been approved by a significant segment of the accounting profession, in each case which are in effect on the Issue Date. For the purposes of this Indenture, the term “consolidated” with respect to any Person shall mean such Person
consolidated with its Restricted Subsidiaries, and shall not include any Unrestricted Subsidiary, but the interest of such Person in an Unrestricted Subsidiary shall be accounted for as an Investment. 

  
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 “guarantee” means a guarantee (other than by endorsement of negotiable
instruments for collection in the ordinary course of business), direct or indirect, in any manner (including, without limitation, letters of credit and reimbursement agreements in respect thereof), of all or any part of any Indebtedness or other
obligations. 
 “Guarantee” means any guarantee of the obligations of the Issuer under this Indenture and the
Notes by any Person in accordance with the provisions of this Indenture. 
 “Guarantor” means any Person that
Incurs a Guarantee provided, that upon the release or discharge of such Person from its Guarantee in accordance with this Indenture, such Person ceases to be a Guarantor. 

“Hedging Obligations” means, with respect to any Person, the obligations of such Person under: 

(1) currency exchange or interest rate swap agreements, cap agreements and collar agreements; and 

(2) other agreements or arrangements designed to manage exposure or protect such Person against fluctuations in currency
exchange or interest rates. 
 “holder” or “Holder” means the Person in whose name a Note is
registered on the registrar’s books. 
 “Holdings” means Affinion Group Holdings, Inc., a Delaware
corporation, and its successors. 
 “Incur” means issue, assume, guarantee, incur or otherwise become liable for;
provided, however, that any Indebtedness or Capital Stock of a Person existing at the time such Person becomes a Subsidiary (whether by merger, amalgamation, consolidation, acquisition or otherwise) shall be deemed to be Incurred by
such Person at the time it becomes a Subsidiary. 
 “Indebtedness” means, with respect to any Person: 

(1) the principal and premium (if any) of any indebtedness of such Person, whether or not contingent, (a) in respect of
borrowed money, (b) evidenced by bonds, notes, debentures or similar instruments or letters of credit or bankers’ acceptances (or, without duplication, reimbursement agreements in respect thereof), (c) representing the deferred and
unpaid purchase price of any property, except any such balance that constitutes a current account payable, trade payable or similar obligation Incurred, (d) in respect of Capitalized Lease Obligations, or (e) representing any Hedging
Obligations, if and to the extent that any of the foregoing indebtedness (other than letters of credit and Hedging Obligations) would appear as a liability on a balance sheet (excluding the footnotes thereto) of such Person prepared in accordance
with GAAP; 
 (2) to the extent not otherwise included, any obligation of such Person to be liable for, or to pay, as
obligor, guarantor or otherwise, the Indebtedness of another Person (other than by endorsement of negotiable instruments for collection in the ordinary course of business); and 

  
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 (3) to the extent not otherwise included, Indebtedness of another Person secured
by a Lien on any asset owned by such Person (whether or not such Indebtedness is assumed by such Person); provided, however, that the amount of such Indebtedness will be the lesser of: (a) the Fair Market Value of such asset at
such date of determination and (b) the amount of such Indebtedness of such other Person; 
 provided, however, that notwithstanding the
foregoing, Indebtedness shall be deemed not to include (1) Contingent Obligations incurred in the ordinary course of business and not in respect of borrowed money; (2) deferred or prepaid revenues; (3) purchase price holdbacks in
respect of a portion of the purchase price of an asset to satisfy warranty or other unperformed obligations of the respective seller; (4) obligations to make payments in respect of money back guarantees offered to customers in the ordinary
course of business; (5) obligations to make payments to one or more insurers in respect of premiums collected by the Issuer on behalf of such insurers or in respect profit-sharing arrangements entered into with such insurers, in each case in
the ordinary course of business; or (6) the financing of insurance premiums with the carrier of such insurance or take or pay obligations contained in supply agreements, in each case entered into in the ordinary course of business. 

Notwithstanding anything in this Indenture, Indebtedness shall not include, and shall be calculated without giving effect to, the effects of
Statement of Financial Accounting Standards No. 133 and related interpretations to the extent such effects would otherwise increase or decrease an amount of Indebtedness for any purpose under this Indenture as a result of accounting for any
embedded derivatives created by the terms of such Indebtedness; and any such amounts that would have constituted Indebtedness under this Indenture but for the application of this sentence shall not be deemed an Incurrence of Indebtedness under this
Indenture. 
 “Indenture” means this Indenture, as amended or supplemented from time to time. 

“Independent Financial Advisor” means an accounting, appraisal or investment banking firm or consultant to Persons
engaged in a Similar Business, in each case of nationally recognized standing that is, in the good faith determination of the Board of Directors of the Issuer, qualified to perform the task for which it has been engaged. 

“Initial Notes” means the 7.5% Cash/PIK Senior Notes due 2018 issued by the Issuer pursuant to this
Indenture on the Issue Date. 
 “Investment Grade Securities” means: 

(1) securities issued or directly and fully guaranteed or insured by the U.S. government or any agency or instrumentality
thereof (other than Cash Equivalents), 
 (2) securities that have a rating equal to or higher than Baa3 (or equivalent) by
Moody’s or BBB- (or equivalent) by S&P, or an equivalent rating by any other Rating Agency, but excluding any debt securities or loans or advances between and among the Issuer and its Subsidiaries, 

  
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 (3) investments in any fund that invests exclusively in investments of the type
described in clauses (1) and (2) which fund may also hold immaterial amounts of cash pending investment and/or distribution, and 

(4) corresponding instruments in countries other than the United States customarily utilized for high quality investments and
in each case with maturities not exceeding two years from the date of acquisition. 
 “Investments” means, with
respect to any Person, all investments by such Person in other Persons (including Affiliates) in the form of loans (including guarantees), advances or capital contributions (excluding accounts receivable, trade credit and advances to customers and
marketing partners and commission, travel and similar advances to officers, employees and consultants, in each case made in the ordinary course of business), purchases or other acquisitions for consideration of Indebtedness, Equity Interests or
other securities issued by any other Person and investments that are required by GAAP to be classified on the balance sheet of the Issuer in the same manner as the other investments included in this definition to the extent such transactions involve
the transfer of cash or other property. For purposes of the definition of “Unrestricted Subsidiary” and Section 4.04 herein: 

(1) “Investments” shall include the portion (proportionate to the Issuer’s equity interest in such Subsidiary)
of the Fair Market Value of the net assets of a Subsidiary of the Issuer at the time that such Subsidiary is designated an Unrestricted Subsidiary; provided, however, that upon a redesignation of such Subsidiary as a Restricted
Subsidiary, the Issuer shall be deemed to continue to have a permanent “Investment” in an Unrestricted Subsidiary equal to an amount (if positive) equal to: 

(a) the Issuer’s “Investment” in such Subsidiary at the time of such redesignation less 

(b) the portion (proportionate to the Issuer’s equity interest in such Subsidiary) of the Fair Market Value of the net
assets of such Subsidiary at the time of such redesignation; and 
 (2) any property transferred to or from an Unrestricted
Subsidiary shall be valued at its Fair Market Value at the time of such transfer, in each case as determined in good faith by senior management or the Board of Directors of the Issuer. 

“IRS” means, the United States Internal Revenue Service. 

“Issue Date” means November 9, 2015, the date on which the Initial Notes are issued. 

“Joint Venture” means any Person, other than an individual or a Subsidiary of the Issuer, (i) in which the Issuer
or a Restricted Subsidiary of the Issuer holds or acquires an ownership interest (whether by way of Capital Stock or otherwise) and (ii) which is engaged in a Similar Business. 

  
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 “Lien” means, with respect to any asset, any mortgage, lien, pledge, charge,
security interest or encumbrance of any kind in respect of such asset, whether or not filed, recorded or otherwise perfected under applicable law (including any conditional sale or other title retention agreement, any lease in the nature thereof,
any other agreement to give a security interest and, any filing of or agreement to give any financing statement under the Uniform Commercial Code or equivalent statutes of any jurisdiction (other than a filing for informational purposes));
provided that in no event shall an operating lease be deemed to constitute a Lien. 
 “Management Group”
means all of the individuals consisting of the directors, executive officers and other management personnel of Affinion Group or any direct or indirect parent company of Affinion Group, as the case may be, on the Issue Date together with
(1) any new directors whose election by such boards of directors or whose nomination for election by the shareholders of Affinion Group or any direct or indirect parent company of Affinion Group, as the case may be, as applicable, was approved
by (x) a vote of a majority of the directors of Affinion Group or any direct or indirect parent of Affinion Group, as applicable, then still in office who were either directors on the Issue Date or whose election or nomination was previously so
approved or (y) the Permitted Holders and (2) executive officers and other management personnel of Affinion Group or any direct or indirect parent company of Affinion Group, as the case may be, as applicable, hired at a time when the
directors on the Issue Date together with the directors so approved constituted a majority of the directors of Affinion Group or any direct or indirect parent company of Affinion Group. 

“Moody’s” means Moody’s Investors Service, Inc. or any successor to the rating agency business thereof.

 “Net Income” means, with respect to any Person, the net income (loss) of such Person, determined in
accordance with GAAP and before any reduction in respect of Preferred Stock dividends. 
 “Net Proceeds” means the
aggregate cash proceeds received by the Issuer or any of its Restricted Subsidiaries in respect of any Asset Sale, including, without limitation, any cash received in respect of or upon the sale or other disposition of any Designated Non-cash
Consideration received in any Asset Sale, net of the direct costs relating to such Asset Sale and the sale or disposition of such Designated Non-cash Consideration (including, without limitation, legal, accounting and investment banking fees, and
brokerage and sales commissions), and any relocation expenses Incurred as a result thereof, taxes paid or payable as a result thereof (after taking into account any available tax credits or deductions and any tax sharing arrangements related
thereto), amounts required to be applied to the repayment of principal, premium (if any) and interest on Indebtedness required other than pursuant to Section 4.06(b) or (c) to be paid as a result of such transaction (including to obtain
any consent therefor), any deduction of appropriate amounts to be provided by the Issuer as a reserve in accordance with GAAP against any liabilities associated with the asset disposed of in such transaction and retained by the Issuer after such
sale or other disposition thereof, including, without limitation, pension and other post-

  
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employment benefit liabilities and liabilities related to environmental matters or against any indemnification obligations associated with such transaction and any distributions and the payments
required to be made to minority interest holders in Subsidiaries or Joint Ventures as a result of such Asset Sale; provided that Net Proceeds shall not include proceeds of a Subsidiary Spin-Off to the extent such proceeds are applied to
redeem the Notes pursuant to the provisions described in the fourth and fifth paragraphs of Paragraph 5 of the form of the Notes set forth in Appendix A. 

“New Common Stock” means shares of common stock that will be issued by Affinion Holdings in connection with the
Transactions and issued by Affinion Holdings from time to time after the Issue Date. 
 “Non-Guarantor Restricted
Subsidiary” means, with respect to any Person, any Restricted Subsidiary of such Person that is not a Subsidiary Guarantor. Unless otherwise indicated this Indenture all references to Non-Guarantor Restricted Subsidiaries shall mean
Non-Guarantor Restricted Subsidiaries of the Issuer. 
 “Non-Subsidiary Guarantor” means each of Affinion
Group, Affinion Benefits Group, LLC, Affinion Brazil Holdings I, LLC, Affinion Brazil Holdings II, LLC, Affinion Data Services, Inc., Affinion Group, LLC, Affinion Publishing, LLC, BreakFive, LLC, Cardwell Agency, Inc., CCAA, Corporation, Connexions
Loyalty, Inc., Connexions Loyalty Acquisition, LLC, Connexions Loyalty Travel Solutions LLC, Connexions SM Ventures, LLC, Connexions SMV, LLC, CUC Asia Holdings, Global Protection Solutions, LLC, International Travel Fulfillment LLC, Lift Media,
LLC, Long Term Preferred Care, Inc., Loyalty Travel Agency LLC, Propp Corp., Travelers Advantage Services, LLC, Trilegiant Auto Services, Inc., Trilegiant Corporation, Trilegiant Insurance Services, Inc., Trilegiant Retail Services, Inc., Watchguard
Registration Services, Inc., Webloyalty Holdings, Inc. Webloyalty.com, Inc., and any other Subsidiary of Affinion Group that becomes an additional Guarantor by executing a Supplemental Indenture following the Issue Date, all of which will Incur a
Guarantee of the Issuer’s obligations under this Indenture. 
 “Notes” means the Initial Notes and any
PIK Notes or Additional Notes issued pursuant to this Indenture, in each case, in the forms set forth in Appendix A. Unless the context requires otherwise, references to Notes for all purposes of this Indenture include any increase in the
principal amount of the Notes as a result of a payment of PIK Interest. 
 “Obligations” means any principal,
interest, penalties, fees, indemnifications, reimbursements (including, without limitation, reimbursement obligations with respect to letters of credit and bankers’ acceptances), damages and other liabilities payable under the documentation
governing any Indebtedness; provided that Obligations with respect to the Notes shall not include fees or indemnifications in favor of the Trustee and other third parties other than the holders of the Notes. 

“Offering Memorandum” means the final Offering Memorandum and Consent Solicitation Statement dated September 29,
2015 (including the information incorporated by reference therein), as amended or supplemented on the Issue Date, relating to the Transactions (including the offering of the Notes). 

  
 -19- 

 “Officer” means the Chairman of the Board, Chief Executive Officer, Chief
Financial Officer, President, any Executive Vice President, Senior Vice President or Vice President, the Treasurer or the Secretary of the Issuer or any of the Issuer’s Restricted Subsidiaries. 

“Officers’ Certificate” means a certificate signed on behalf of the Issuer by two Officers of the Issuer or any
of the Issuer’s Restricted Subsidiaries, one of whom must be the principal executive officer, the principal financial officer, the treasurer or the principal accounting officer of the Issuer or any of the Issuer’s Restricted Subsidiaries,
that meets the requirements set forth in this Indenture. 
 “Opinion of Counsel” means a written opinion from
legal counsel who is acceptable to the Trustee. The counsel may be an employee of or counsel to the Issuer. 

“Parent” means, with respect to any Person, any direct or indirect parent company of such Person whose only material
assets consist of the common Capital Stock of such Person. 
 “Pari Passu Indebtedness” means: 

(1) with respect to the Issuer, the Notes and any Indebtedness which ranks pari passu in right of payment with the Notes; and

 (2) with respect to any Guarantor, its applicable Guarantee and any Indebtedness which ranks pari passu in right of
payment with such Guarantor’s Guarantee. 
 “Permitted Holders” means, at any time, the Management Group. Any
Person or group whose acquisition of beneficial ownership constitutes a Change of Control in respect of which a Change of Control Offer is made in accordance with the requirements of this Indenture will thereafter, together with its Affiliates,
constitute an additional Permitted Holder. 
 “Permitted Investment” means: 

(1) any Investment in Affinion Group or any Subsidiary of Affinion Group; 

(2) any Investment in Cash Equivalents or Investment Grade Securities; 

(3) any Investment by the Issuer or any Restricted Subsidiary of the Issuer in a Person if as a result of such Investment
(a) such Person becomes a Restricted Subsidiary of the Issuer, or (b) such Person, in one transaction or a series of related transactions, is merged, consolidated or amalgamated with or into, or transfers or conveys all or substantially
all of its assets to, or is liquidated into, the Issuer or a Restricted Subsidiary of the Issuer; 
 (4) any Investment in
securities or other assets not constituting Cash Equivalents and received in connection with an Asset Sale made pursuant to the provisions of Section 4.06 herein or any other disposition of assets not constituting an Asset Sale; 

  
 -20- 

 (5) any Investment existing on the Issue Date and any Investments made pursuant
to binding commitments in effect on the Issue Date; 
 (6) advances to employees not in excess of $7.5 million and
outstanding at any one time in the aggregate; provided that advances that are forgiven shall continue to be deemed outstanding; 

(7) any Investment acquired by the Issuer or any of its Restricted Subsidiaries (a) in exchange for any other Investment
or accounts receivable held by the Issuer or any such Restricted Subsidiary in connection with or as a result of a bankruptcy, workout, reorganization or recapitalization of the issuer of such other Investment or accounts receivable or (b) as a
result of a foreclosure by the Issuer or any of its Restricted Subsidiaries with respect to any secured Investment or other transfer of title with respect to any secured Investment in default; 

(8) Hedging Obligations permitted under Section 4.03(b)(ix) hereof; 

(9) any Investment by the Issuer or any of its Restricted Subsidiaries in a Similar Business having an aggregate Fair Market
Value, taken together with all other Investments made pursuant to this clause (9) since the Issue Date that are at that time outstanding (without giving effect to the sale of Investments made pursuant to this clause (9) to the extent the
proceeds of such sale received by the Issuer and its Restricted Subsidiaries do not consist of Cash Equivalents), not to exceed the greater of (x) $25.0 million and (y) 10% of Total Assets of the Issuer at the time of such Investment
(with the Fair Market Value of each Investment being measured at the time made and without giving effect to subsequent changes in value); provided, however, that if any Investment pursuant to this clause (9) is made in any Person
that is not a Restricted Subsidiary of the Issuer at the date of the making of such Investment and such Person becomes a Restricted Subsidiary of the Issuer after such date, such Investment shall thereafter be deemed to have been made pursuant to
clause (1) above and shall cease to have been made pursuant to this clause (9) for so long as such Person continues to be a Restricted Subsidiary; 

(10) additional Investments by the Issuer or any of its Restricted Subsidiaries having an aggregate Fair Market Value, taken
together with all other Investments made pursuant to this clause (10) since the Issue Date that are at that time outstanding (without giving effect to the sale of Investments made pursuant to this clause (10) to the extent the proceeds of
such sale received by the Issuer and its Restricted Subsidiaries do not consist of Cash Equivalents), not to exceed the greater of (x) $25.0 million and (y) 10% of Total Assets of the Issuer at the time of such Investment (with the Fair
Market Value of each Investment being measured at the time made and without giving effect to subsequent changes in value); 

(11) loans and advances to officers, directors and employees for business-related travel expenses, moving and relocation
expenses and other similar expenses, in each case Incurred in the ordinary course of business; 

  
 -21- 

 (12) Investments the payment for which consists of Equity Interests of the Issuer
or any Parent of the Issuer (other than Disqualified Stock); provided, however, that such Equity Interests shall not increase the amount available for Restricted Payments under the calculation set forth in
Section 4.04(a)(iv)(3) hereof until such time as the Investment in such Equity Interests is no longer outstanding; 

(13) Investments consisting of the licensing or contribution of intellectual property pursuant to joint marketing arrangements
with other Persons; 
 (14) Investments consisting of purchases and acquisitions of inventory, supplies, materials and
equipment or purchases of contract rights or licenses or leases of intellectual property in each case in the ordinary course of business; 

(15) Investments of a Restricted Subsidiary of the Issuer acquired after the Issue Date or of an entity merged into,
amalgamated with, or consolidated with a Restricted Subsidiary of the Issuer in a transaction that is not prohibited by the covenant described under Article 5 hereof after the Issue Date to the extent that such Investments were not made in
contemplation of such acquisition, merger, amalgamation or consolidation and were in existence on the date of such acquisition, merger, amalgamation or consolidation; 

(16) any Investment in the Notes; 

(17) guarantees not prohibited by or required pursuant to, as the case may be, the covenants described in Sections 4.03
and 4.11 hereof; and 
 (18) any transaction to the extent it constitutes an Investment that is permitted by and made in
accordance with the provisions of Section 4.07(b) (except for transactions described in Section 4.07(b)(ii), (vi), (vii), (viii), (xi) and (xvi)). 

“Permitted Liens” means, with respect to any Person: 

(1) pledges or deposits by such Person under workmen’s compensation laws, unemployment insurance laws or similar
legislation, or good faith deposits in connection with bids, tenders, contracts (other than for the payment of Indebtedness) or leases to which such Person is a party, or deposits to secure public or statutory obligations, including those to secure
health, safety, insurance and environmental obligations, of such Person or deposits of cash or U.S. government bonds to secure surety or appeal bonds to which such Person is a party, or deposits as security for contested taxes or import duties
or for the payment of rent, in each case Incurred in the ordinary course of business; 
 (2) Liens imposed by law, such as
carriers’, warehousemen’s and mechanics’ Liens, in each case for sums not yet due or being contested in good faith by appropriate proceedings or other Liens arising out of judgments or awards against such Person with respect to which
such Person shall then be proceeding with an appeal or other proceedings for review; 

  
 -22- 

 (3) Liens for taxes, assessments or other governmental charges not yet due or
payable or subject to penalties for nonpayment or which are being contested in good faith by appropriate proceedings; 
 (4)
Liens in favor of issuers of performance and surety bonds or bid bonds or with respect to other regulatory requirements or letters of credit issued at the request of and for the account of such Person in the ordinary course of its business; 

(5) minor survey exceptions, minor encumbrances, easements or reservations of, or rights of others for, licenses,
rights-of-way, sewers, electric lines, telegraph and telephone lines and other similar purposes, or zoning or other restrictions as to the use of real properties or Liens incidental to the conduct of the business of such Person or to the ownership
of its properties which were not Incurred in connection with Indebtedness and which do not in the aggregate materially adversely affect the value of said properties or materially impair their use in the operation of the business of such Person; 

(6) Liens existing on the Issue Date; 

(7) Liens on assets, property or shares of stock of a Person at the time such Person becomes a Subsidiary; provided,
however, that such Liens are not created or Incurred in connection with, or in contemplation of, such other Person becoming such a Subsidiary; provided, further, however, that such Liens may not extend to any other
property owned by the Issuer or any Restricted Subsidiary of the Issuer; 
 (8) Liens on assets or property at the time the
Issuer or a Restricted Subsidiary of the Issuer acquired the assets or property, including any acquisition by means of a merger, amalgamation or consolidation with or into the Issuer or any Restricted Subsidiary of the Issuer; provided,
however, that such Liens are not created or Incurred in connection with, or in contemplation of, such acquisition; provided, further, however, that the Liens may not extend to any other assets or property owned by the
Issuer or any Restricted Subsidiary of the Issuer; 
 (9) Liens securing Indebtedness or other obligations of a Restricted
Subsidiary owing to the Issuer or another Restricted Subsidiary of the Issuer permitted to be Incurred in accordance with Section 4.03 herein; 

(10) Liens securing Indebtedness permitted to be Incurred under Sections 4.03(b)(i),4.03(b)(iii) and 4.03(b)(xvi); 

(11) Liens securing Hedging Obligations permitted to be Incurred under Section 4.03(b)(ix); 

(12) Liens on specific items of inventory or other goods and proceeds of any Person securing such Person’s obligations in
respect of bankers’ acceptances issued or created for the account of such Person to facilitate the purchase, shipment or storage of such inventory or other goods; 

  
 -23- 

 (13) leases and subleases of real property granted to others in the ordinary
course of business that do not (i) materially interfere with the ordinary conduct of the business of the Issuer or any of its Restricted Subsidiaries or (ii) secure any Indebtedness; 

(14) Liens arising from Uniform Commercial Code financing statement filings regarding operating leases entered into by the
Issuer and its Restricted Subsidiaries in the ordinary course of business; 
 (15) Liens in favor of the Issuer or any
Subsidiary Guarantor; 
 (16) Liens on equipment of the Issuer or any Restricted Subsidiary granted in the ordinary course of
business to the Issuer’s customer at the site at which such equipment is located; 
 (17) Liens securing insurance
premiums financing arrangements, provided that such Liens are limited to the applicable unearned insurance premiums; 

(18) Liens on the Equity Interests of Unrestricted Subsidiaries; 

(19) grants of software and other licenses in the ordinary course of business; 

(20) Liens to secure any refinancing, refunding, extension, renewal or replacement (or successive refinancings, refundings,
extensions, renewals or replacements) as a whole, or in part, of any Indebtedness secured by any Lien referred to in the foregoing clauses (6), (7) and (8); provided, however, that (x) such new Lien shall be limited to
all or part of the same property that secured the original Lien (plus improvements on such property), and (y) the Indebtedness secured by such Lien at such time is not increased to any amount greater than the sum of (A) the outstanding
principal amount or, if greater, committed amount of the Indebtedness described under clauses (6), (7) and (8) at the time the original Lien became a Permitted Lien under this Indenture, and (B) an amount necessary to pay any
fees and expenses, including premiums, related to such refinancing, refunding, extension, renewal or replacement; 
 (21)
judgment and attachment Liens not giving rise to an Event of Default and notices of lis pendens and associated rights related to litigation being contested in good faith by appropriate proceedings and for which adequate reserves have been
made; 
 (22) Liens securing obligations Incurred in the ordinary course of business that do not exceed $2.0 million at any
one time outstanding; 
 (23) Liens arising out of conditional sale, title retention, consignment or similar arrangements for
the sale of goods entered into in the ordinary course of business; 
 (24) Liens incurred to secure cash management services
in the ordinary course of business; 
 (25) Liens in favor of customs and revenue authorities arising as a matter of law to
secure payment of customs duties in connection with importation of goods; and 

  
 -24- 

 (26) deposits made in the ordinary course of business to secure liability to
insurance carriers. 
 “Person” means any individual, corporation, partnership, limited liability company, Joint
Venture, association, joint-stock company, trust, unincorporated organization, government or any agency or political subdivision thereof or any other entity. 

“PIK Interest” means interest on the Notes payable by increasing the principal amount of the Notes or by issuing PIK
Notes. 
 “Preferred Stock” means any Equity Interest with preferential right of payment of dividends or upon
liquidation, dissolution or winding up. 
 “Rating Agency” means (1) each of Moody’s and S&P
and (2) if Moody’s or S&P ceases to rate the Notes for reasons outside of the Issuer’s control, a “nationally recognized statistical rating organization” within the meaning of Rule 15c3-1(c)(2)(vi)(F) under the
Exchange Act selected by the Issuer or any Parent of the Issuer as a replacement agency for Moody’s or S&P, as the case may be. 

“Restricted Investment” means an Investment other than a Permitted Investment. 

“Restricted Subsidiary” means, with respect to any Person, any Subsidiary of such Person other than an Unrestricted
Subsidiary of such Person. Unless otherwise indicated this Indenture, (i) all references to Restricted Subsidiaries shall mean Restricted Subsidiaries of the Issuer and (ii) all references to Restricted Subsidiaries of Affinion Group shall
mean Restricted Subsidiaries of Affinion Group as defined in the AGI Senior Notes Indenture. 
 “Restructuring Support
Agreement” means the restructuring support agreement, dated as of September 29, 2015, among Affinion Group, the Issuer, Affinion Investments and certain existing holders of securities of Affinion Holdings. 

“Rights Offering” means the offer to holders of Existing Notes and the Backstop Provider to acquire the Notes and New
Common Stock on the terms described in the Offering Memorandum. 
 “S&P” means Standard &
Poor’s Ratings Group or any successor to the rating agency business thereof. 
 “Sale/Leaseback
Transaction” means an arrangement relating to property now owned or hereafter acquired by the Issuer or a Restricted Subsidiary whereby the Issuer or a Restricted Subsidiary transfers such property to a Person and the Issuer or such
Restricted Subsidiary leases it from such Person, other than leases between the Issuer and a Restricted Subsidiary of the Issuer or between Restricted Subsidiaries of the Issuer. 

“SEC” means the Securities and Exchange Commission. 

“Secured Indebtedness” means any Indebtedness secured by a Lien. 

  
 -25- 

 “Securities Act” means the Securities Act of 1933, as amended, and
the rules and regulations of the SEC promulgated thereunder. 
 “Senior Credit Documents” means the
collective reference to any Credit Agreement, any notes issued pursuant thereto and the guarantees thereof, and the collateral documents relating thereto, as amended, supplemented or otherwise modified from time to time. 

“Significant Subsidiary” means any Restricted Subsidiary that would be a “significant subsidiary” of the
Issuer within the meaning of Rule 1-02 under Regulation S-X promulgated by the SEC or any successor provision. 

“Similar Business” means any business or activity of the Issuer or any of its Subsidiaries currently conducted or
proposed as of the Issue Date, or any business or activity that is reasonably similar thereto or a reasonable extension, development or expansion thereof, or is complementary, incidental, ancillary or related thereto. 

“Stated Maturity” means, with respect to any security, the date specified in such security as the fixed date on which
the final payment of principal of such security is due and payable, including pursuant to any mandatory redemption provision (but excluding any provision providing for the repurchase of such security at the option of the holder thereof upon the
happening of any contingency beyond the control of the issuer unless such contingency has occurred). 
 “Subordinated
Indebtedness” means (a) with respect to the Issuer, any Indebtedness of the Issuer which is by its terms subordinated in right of payment to the Notes and (b) with respect to any Guarantor, any Indebtedness of such Guarantor which
is by its terms subordinated in right of payment to its Guarantee. 
 “Subsidiary” means, with respect to any
Person (1) any corporation, association or other business entity (other than a partnership, joint venture or limited liability company) of which more than 50% of the total voting power of shares of Capital Stock entitled (without regard to
the occurrence of any contingency) to vote in the election of directors, managers or trustees thereof is at the time of determination owned or controlled, directly or indirectly, by such Person or one or more of the other Subsidiaries of such Person
or a combination thereof, (2) any partnership, joint venture or limited liability company of which (x) more than 50% of the capital accounts, distribution rights, total equity and voting interests or general and limited partnership
interests, as applicable, are owned or controlled, directly or indirectly, by such Person or one or more of the other Subsidiaries of that Person or a combination thereof, whether in the form of membership, general, special or limited partnership
interests or otherwise, and (y) such Person or any Wholly Owned Restricted Subsidiary of such Person is a controlling general partner or otherwise controls such entity and (3) any Person that is consolidated in the consolidated financial
statements of the specified Person in accordance with GAAP. 
 “Subsidiary Guarantor” means each Subsidiary
of the Issuer that is a Guarantor. 
 “Subsidiary Spin-Off” means any public sale after the Issue Date of
common stock of any Restricted Subsidiary of the Issuer in connection with a spin-off or a similar transaction involving the disposition of a business operation, unit or division. 

  
 -26- 

 “Swiss Federal Withholding Tax” means any Taxes levied pursuant to the
Swiss Federal Act on Withholding Tax (Bundesgesetz über die Verrechnungssteuer vom 13. Oktober 1965, SR 642.21), as amended from time to time. 

“TIA” means the Trust Indenture Act of 1939 (15 U.S.C. Sections 77aaa-77bbbb) as in effect on the date of
this Indenture. 
 “Total Assets” means, with respect to any Person, the total consolidated assets of such
Person and its Restricted Subsidiaries, as shown on the most recent balance sheet. 
 “Transactions” means,
collectively, the Exchange Offer, the Rights Offering and the other related transactions that are described in, or contemplated by, the Restructuring Support Agreement and the Offering Memorandum. 

“Trust Officer” means any officer within the corporate trust department of the Trustee, including any vice president,
assistant vice president, assistant secretary, assistant treasurer, trust officer or any other officer of the Trustee who customarily performs functions similar to those performed by the Persons who at the time shall be such officers, respectively,
or to whom any corporate trust matter is referred because of such person’s knowledge of and familiarity with the particular subject, and who shall have direct responsibility for the administration of this Indenture. 

“Trustee” means the respective party named as such in this Indenture until a successor replaces it and, thereafter,
means the successor. 
 “Uniform Commercial Code” means the New York Uniform Commercial Code as in
effect from time to time. 
 “Unrestricted Subsidiary” means: 

(1) any Subsidiary of the Issuer that at the time of determination shall be designated an Unrestricted Subsidiary by the Board
of Directors of such Person in the manner provided below; and 
 (2) any Subsidiary of an Unrestricted Subsidiary. 

The Board of Directors of the Issuer may designate any Subsidiary of the Issuer (including any newly acquired or newly formed Subsidiary of
the Issuer) to be an Unrestricted Subsidiary unless such Subsidiary or any of its Subsidiaries owns any Equity Interests or Indebtedness of, or owns or holds any Lien on any property of, the Issuer or any other Subsidiary of the Issuer (other than
any Subsidiary of the Subsidiary to be so designated); provided, however, that the Subsidiary to be so designated and its Subsidiaries do not at the time of designation have and do not thereafter Incur any Indebtedness pursuant to
which the lender has recourse to any of the assets of the Issuer or any of its Restricted Subsidiaries (other than Equity Interests of Unrestricted Subsidiaries); provided further, however, that either: 

(a) the Subsidiary to be so designated has total consolidated assets of $1,000 or less; or 

(b) if such Subsidiary has consolidated assets greater than $1,000, then such designation would be permitted under
Section 4.04. 

  
 -27- 

 The Board of Directors of the Issuer may designate any Unrestricted Subsidiary to be a Restricted
Subsidiary; provided, however, that immediately after giving effect to such designation: 
 (x) (1) the Issuer would be
permitted to make a Restricted Payment of at least $1.00 pursuant to the Fixed Charge Coverage Ratio test under Section 4.04(a)(iv)(2) or (2) the Fixed Charge Coverage Ratio for the Issuer and its Restricted Subsidiaries would be greater
than such ratio for the Issuer and its Restricted Subsidiaries immediately prior to such designation, in each case on a pro forma basis taking into account such designation, and 

(y) no Event of Default shall have occurred and be continuing. 

Any such designation by the Board of Directors of the Issuer shall be evidenced to the Trustee by promptly filing with the Trustee a copy of
the resolution of the Board of Directors of the Issuer giving effect to such designation and an Officers’ Certificate certifying that such designation complied with the foregoing provisions. 

“U.S. Government Obligations” means securities that are: 

(1) direct obligations of the United States of America for the timely payment of which its full faith and credit is pledged or

 (2) obligations of a Person controlled or supervised by and acting as an agency or instrumentality of the United States of
America the timely payment of which is unconditionally guaranteed as a full faith and credit obligation by the United States of America, which, in each case, are not callable or redeemable at the option of the issuer thereof, and shall also include
a depository receipt issued by a bank (as defined in Section 3(a)(2) of the Securities Act) as custodian with respect to any such U.S. Government Obligations or a specific payment of principal of or interest on any such
U.S. Government Obligations held by such custodian for the account of the holder of such depository receipt; provided, that, (except as required by law) such custodian is not authorized to make any deduction from the amount
payable to the holder of such depository receipt from any amount received by the custodian in respect of the U.S. Government Obligations or the specific payment of principal of or interest on the U.S. Government Obligations evidenced by
such depository receipt. 
 “U.S. Person” means, any Person that is a “United States Person” as defined in
Section 7701(a)(30) of the Code. 
 “Voting Stock” of any Person as of any date means the Capital Stock of such
Person that is at the time entitled to vote in the election of the Board of Directors of such Person. 
 “Weighted Average
Life to Maturity” means, when applied to any Indebtedness, Disqualified Stock or Preferred Stock, as the case may be, at any date, the quotient obtained by dividing (1) the sum of the products of the number of years from the date of
determination to the date of each successive scheduled principal payment of such Indebtedness or redemption or similar payment with respect to such Disqualified Stock or Preferred Stock multiplied by the amount of such payment, by (2) the sum
of all such payments. 

  
 -28- 

 “Wholly Owned Restricted Subsidiary” is any Wholly Owned Subsidiary that
is a Restricted Subsidiary. 
 “Wholly Owned Subsidiary” of any Person means a Subsidiary of such
Person 100% of the outstanding Capital Stock or other ownership interests of which (other than directors’ qualifying shares or shares or interests required to be held by foreign nationals) shall at the time be owned by such Person or by
one or more Wholly Owned Subsidiaries of such Person and one or more Wholly Owned Subsidiaries of such Person. 
 SECTION 1.02.
Other Definitions. 
  

			
	 Term
	  	Defined in
Section
	 “Additional Amounts”
	  	4.14
	 “Affiliate Transaction”
	  	4.07
	 “Affinion Group Asset Sale Excess Proceeds”
	  	4.15(c)
	 “Affinion Group Asset Sale Offer”
	  	4.15(c)
	 “Affinion Group Asset Sale Offer Period”
	  	4.15(e)
	 “Asset Sale Offer”
	  	4.06(c)
	 “Authentication Order”
	  	2.03
	 “Bankruptcy Law”
	  	6.01
	 “Base Currency”
	  	13.16
	 “cash interest”
	  	Appendix A
	 “Change of Control Offer”
	  	4.08(b)
	 “covenant defeasance option”
	  	8.01(b)
	 “Custodian”
	  	6.01
	 “Definitive Note”
	  	Appendix A
	 “Depository”
	  	Appendix A
	 “EU Savings Tax Directive”
	  	2.04(e)
	 “Event of Default”
	  	6.01
	 “Excess Cash Flow Offer”
	  	4.17(a)
	 “Excess Cash Flow Offer Period”
	  	4.17(c)
	 “Excess Proceeds”
	  	4.06(c)
	 “Global Notes”
	  	Appendix A
	 “Guaranteed Obligations”
	  	10.01(a)
	 “IAI”
	  	Appendix A
	 “Judgment Currency”
	  	13.16(b)
	 “legal defeasance option”
	  	8.01(b)
	 “Notes Custodian”
	  	Appendix A
	 “Offer Period”
	  	4.06(e)
	 “Paying Agent”
	  	2.04
	 “Payor”
	  	4.14
	 “PIK Notes”
	  	Appendix A

  
 -29- 

			
	 Term
	  	Defined in
Section
	 “protected purchaser”
	  	2.08
	 “QIB”
	  	Appendix A
	 “Rates of Exchange”
	  	13.16(b)
	 “Redemption Date”
	  	3.01
	 “Refinancing Indebtedness”
	  	4.03(b)
	 “Refunding Capital Stock”
	  	4.04(b)
	 “Register”
	  	2.04(a)
	 “Registrar”
	  	2.04
	 “Regulation S”
	  	Appendix A
	 “Regulation S Global Note”
	  	Appendix A
	 “Relevant Taxing Jurisdiction”
	  	4.14
	 “Restricted Payments”
	  	4.04(a)
	 “Retired Capital Stock”
	  	4.04(b)
	 “Rule 144A”
	  	Appendix A
	 “Rule 144A Global Note”
	  	Appendix A
	 “Specified Merger/Transfer Transaction”
	  	5.01(a)
	 “Successor Issuer”
	  	5.01(a)
	 “Successor Guarantor”
	  	5.01(b)
	 “Tax”
	  	4.14

 SECTION 1.03. No Incorporation by Reference of Trust Indenture Act. Unless specifically referenced
herein to certain limited provisions, the TIA is not incorporated by reference into this Indenture. 
 SECTION 1.04. Rules of
Construction. Unless the context otherwise requires: 
 (a) a term has the meaning assigned to it; 

(b) an accounting term not otherwise defined has the meaning assigned to it in accordance with GAAP; 

(c) “or” is not exclusive; 

(d) “including” means including without limitation; 

(e) words in the singular include the plural and words in the plural include the singular; 

(f) unsecured Indebtedness shall not be deemed to be subordinate or junior to Secured Indebtedness merely by virtue of its nature as unsecured
Indebtedness; 
 (g) the principal amount of any non-interest bearing or other discount security at any date shall be the principal amount
thereof that would be shown on a balance sheet of the issuer dated such date prepared in accordance with GAAP; 

  
 -30- 

 (h) unless otherwise specified herein, all accounting terms used herein shall be interpreted, all
accounting determinations hereunder shall be made, and all financial statements required to be delivered hereunder shall be prepared in accordance with GAAP; and 

(i) whenever in this Indenture there is mentioned, in any context, principal, interest or any other amount payable under or with respect to any
Notes, such mention shall be deemed to include mention of the payment of additional interest, to the extent that, in such context, additional interest is, was, or would be payable in respect thereof. 

ARTICLE 2 
 THE NOTES

 SECTION 2.01. Amount of Notes; Issuable in Series. The aggregate principal amount of Notes which may be authenticated and
delivered under this Indenture on the Issue Date is $110,000,000. Subject to Section 4.03, the Issuer may issue Additional Notes from time to time after the Issue Date without notice or the consent of Holders. The Initial Notes (including any
increase in the principal amount of the Notes as a result of a payment of PIK Interest) and any Additional Notes or PIK Notes subsequently issued under this Indenture will be treated as a single class for all purposes hereunder, including, without
limitation, waivers, amendments, redemptions and offers to purchase. 
 SECTION 2.02. Form and Dating. Provisions relating to the
Notes are set forth in Appendix A, which is hereby incorporated in and expressly made a part of this Indenture. The (i) Initial Notes and the Trustee’s certificate of authentication and (ii) any Additional Notes or PIK Notes and
the Trustee’s certificate of authentication shall each be substantially in the form set forth in Appendix A, which is hereby incorporated in and expressly made a part of this Indenture. The Notes may have notations, legends or endorsements
required by law, stock exchange rule, agreements to which the Issuer or any Guarantor is subject, if any, or usage (provided that any such notation, legend or endorsement is in a form acceptable to the Issuer). Each Note shall be dated the date of
its authentication. The Notes (excluding any Notes issued as a result of a payment of PIK Interest) shall be issuable only in registered form without interest coupons and only in denominations of $2,000 and any integral multiples of $1, and any
increase in the principal amount of Notes as a result of a payment of PIK Interest may be made in integral multiples of $1. 
 SECTION 2.03.
Execution and Authentication. (a) The Trustee shall authenticate and make available for delivery upon a written order of the Issuer (an “Authentication Order”) signed by one Officer (i) Initial Notes for original
issue on the date hereof in an aggregate principal amount of $110,000,000 and (ii) subject to the terms of this Indenture, Additional Notes and any PIK Notes in an aggregate principal amount to be determined at the time of issuance and
specified therein. Such order shall specify the amount of the Notes to be authenticated, the date on which the original issue of Notes is to be authenticated and whether the Notes are to be Initial Notes, Additional Notes or PIK Notes.
Notwithstanding anything to the contrary in this Indenture or Appendix A, any issuance of Additional Notes after the Issue Date shall be in a principal amount of at least $2,000 and integral multiples of $1. 

  
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 (b) One duly authorized Officer shall sign the Notes for the Issuer by manual, facsimile or
electronic (including “.pdf”) signature. 
 (c) If an Officer whose signature is on a Note no longer holds that office at the time
the Trustee authenticates the Note, the Note shall be valid nevertheless. 
 (d) A Note shall not be valid until an authorized signatory of
the Trustee manually signs the certificate of authentication on the Note. The signature shall be conclusive evidence that the Note has been authenticated under this Indenture. 

(e) On any interest payment date on which the Issuer pays PIK Interest with respect to a Global Note, the principal amount of such Global Note
shall be increased by an amount equal to the interest payable, rounded up to the nearest $1, for the relevant interest period on the principal amount of such Global Note as of the relevant record date for such interest payment date, to the credit of
the holders on such record date, pro rata in accordance with their interests or, if applicable, otherwise in accordance with the procedures of the Depository, and an adjustment shall be made on the books and records of the Trustee (if it is then the
Notes Custodian for such Note) with respect to such Global Note, by the Trustee or the Notes Custodian, to reflect such increase. On any interest payment date on which the Issuer pays PIK Interest with respect to Definitive Notes represented by
individual certificates, if any, the Issuer shall issue additional PIK Notes in certificated form, rounded up to the nearest $1. In connection with any payment of PIK Interest, no later than two Business Days prior to the relevant interest payment
date, the Issuer shall deliver to the Trustee and the Paying Agent (if other than the Trustee) written notification, executed by an Officer of the Issuer, setting forth the amount of PIK Interest to be paid on such interest payment date and either
(i) directing the Trustee and the Paying Agent (if other than the Trustee) to increase the principal amount of the Notes in accordance with this paragraph, which notification the Trustee and Paying Agent shall be entitled to rely upon or
(ii) delivering PIK Notes and an Authentication Order to the Trustee for authentication no later than two Business Days prior to the relevant payment date. 

(f) The Trustee may appoint one or more authenticating agents reasonably acceptable to the Issuer to authenticate the Notes. Any such
appointment shall be evidenced by an instrument signed by a Trust Officer, a copy of which shall be furnished to the Issuer. Unless limited by the terms of such appointment, an authenticating agent may authenticate Notes whenever the Trustee may do
so. Each reference in this Indenture to authentication by the Trustee includes authentication by such agent. An authenticating agent has the same rights as any Registrar, Paying Agent or agent for service of notices and demands. 

SECTION 2.04. Registrar and Paying Agent. (a) The Issuer shall maintain an office or agency where Notes may be presented for
registration of transfer or for exchange (the “Registrar”), and where Notes may be presented for payment (the “Paying Agent”). The Registrar shall keep a register of the Notes and of their transfer and exchange. The
Issuer may have one or more co-registrars, except that the Issuer will designate one Registrar, solely for purposes of maintaining a definitive register to act as its agent, and such Registrar’s register (which shall include the names,
addresses of and the amounts of stated interests payable to each holder of a Note (the “Register”)) shall be conclusive absent manifest error and binding on the Issuer, the Guarantors, any Payor and the Trustee for all purposes of this
Indenture, and one or more additional paying agents. The term “Registrar” includes any co-registrars. The Issuer initially appoints the Trustee as (i) Registrar, and Paying Agent in connection with the Notes and (ii) the
Custodian with respect to the Global Notes. 

  
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 (b) The Issuer shall enter into an appropriate agency agreement with any Registrar or Paying
Agent not a party to this Indenture. The agreement shall implement the provisions of this Indenture that relate to such agent. The Issuer shall notify the Trustee in writing of the name and address of any such agent. If the Issuer fails to maintain
a Registrar or Paying Agent, the Trustee shall act as such and shall be entitled to appropriate compensation therefor pursuant to Section 7.07. The Issuer may act as Paying Agent or Registrar. 

(c) The Issuer may remove any Registrar or Paying Agent upon written notice to such Registrar or Paying Agent and to the Trustee;
provided, however, that no such removal shall become effective until (i) if applicable, acceptance of an appointment by a successor as evidenced by an appropriate agreement entered into by the Issuer and such successor Registrar
or Paying Agent, as the case may be, and delivered to the Trustee or (ii) notification to the Trustee that the Trustee shall serve as Registrar or Paying Agent until the appointment of a successor in accordance with clause (i) above. The
Registrar or Paying Agent may resign at any time upon written notice to the Issuer and the Trustee; provided, however, that the Trustee may resign as Paying Agent or Registrar only if the Trustee also resigns as Trustee in accordance
with Section 7.08. 
 (d) On or before the date a given Person becomes a Holder or beneficial owner of at least one Note (but in any
case, at least 10 Business Days before a payment—whether in cash or in kind—is to be made) and from time to time thereafter at the reasonable request of the Issuer or Trustee, to the extent it is legally entitled to do so, such Person will
provide the Issuer, at the Issuer’s address set forth in Section 13.02 herein, with the following documentation, as applicable: (i) in the case of a Person that is a U.S. Person, two duly executed copies of IRS Form W-9, certifying
that such Person is exempt from U.S. federal backup withholding tax and (ii) in the case of a Person that is not a U.S. Person, two duly executed copies of the appropriate IRS Form W-8 and any other documentation, including the appropriate U.S.
Tax Compliance Certificate, demonstrating such Person’s entitlement to a reduced rate of or exemption from U.S. federal withholding tax. 

(e) The Issuer will ensure that it maintains a Paying Agent that will not be obliged to withhold or deduct tax pursuant to European Council
Directive 2003/48/EC on the taxation of savings income which was adopted by the ECOFIN Council on June 3, 2003 or any law or agreement whether or not solely between Member States of the European Union implementing or complying with, or
introduced in order to conform to or supplement, such directive (the “EU Savings Tax Directive”) or pursuant to the Agreement between the European Community and the Swiss Confederation dated October 26, 2004 providing for
measures equivalent to those laid down in the EU Savings Tax Directive or any law or other governmental regulation implementing or complying with, or introduced in order to conform to, such agreement. 

  
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 SECTION 2.05. Paying Agent to Hold Money and PIK Notes in Trust. Prior to each due date of
the principal of and interest on any Note, the Issuer shall deposit with each Paying Agent (or if the Issuer is acting as Paying Agent, segregate and hold in trust for the benefit of the Persons entitled thereto) a sum sufficient to pay the cash
portion of such principal and interest, and increase the principal amount of the Notes or issue PIK Notes to pay PIK Interest pursuant to an Authentication Order delivered to the Trustee specifying the increase in the Global Note or the PIK Note
amount to be issued on the applicable interest payment date, when so becoming due. The Issuer shall require each Paying Agent (other than the Trustee) to agree in writing that a Paying Agent shall hold in trust for the benefit of Holders or the
Trustee all money held by a Paying Agent for the payment of principal of and interest on the Notes, and shall notify the Trustee of any default by the Issuer in making any such payment. If the Issuer acts as Paying Agent, it shall segregate the
money held by it as Paying Agent and hold it in trust for the benefit of the Persons entitled thereto. The Issuer at any time may require a Paying Agent to pay all money held by it to the Trustee and to account for any funds disbursed by such Paying
Agent. Upon complying with this Section 2.05, a Paying Agent shall have no further liability for the money delivered to the Trustee. 

SECTION 2.06. Holder Lists. The Trustee shall preserve in as current a form as is reasonably practicable the most recent list available
to it of the names and addresses of Holders. If the Trustee is not the Registrar, the Issuer shall furnish, or cause the Registrar to furnish, to the Trustee, in writing at least five Business Days before each interest payment date and at such other
times as the Trustee may request in writing, a list in such form and as of such date as the Trustee may reasonably require of the names and addresses of Holders. 

SECTION 2.07. Transfer and Exchange. (a) The Notes shall be issued in registered form and shall be transferable only upon the
surrender of a Note for registration of transfer and in compliance with Appendix A and Section 2.04(a). When a Note is presented to the Registrar with a request to register a transfer, the Registrar shall register the transfer as requested
if its requirements therefor are met. When Notes are presented to the Registrar with a request to exchange them for an equal principal amount of Notes of the same series of other denominations, the Registrar shall make the exchange as requested if
the same requirements are met. To permit registration of transfers and exchanges, the Issuer shall execute and the Trustee shall authenticate Notes at the Registrar’s request. The Issuer may require payment of a sum sufficient to pay all taxes,
assessments or other governmental charges in connection with any transfer or exchange pursuant to this Section 2.07. The Issuer shall not be required to make, and the Registrar need not register, transfers or exchanges of Notes selected for
redemption (except, in the case of Notes to be redeemed in part, the portion thereof not to be redeemed) or of any Notes for a period of 15 days before the redemption date of the Notes. 

(b) Prior to the due presentation for registration of transfer of any Note, the Issuer, the Guarantors, the Trustee, each Paying Agent and the
Registrar may deem and treat the Person in whose name a Note is registered as the absolute owner of such Note for the purpose of receiving payment of principal of and interest, if any, on such Note and for all other purposes whatsoever, whether or
not such Note is overdue, and none of the Issuer, any Guarantor, the Trustee, a Paying Agent or the Registrar shall be affected by notice to the contrary. 

(c) Any Holder of a beneficial interest in a Global Note shall, by acceptance of such beneficial interest, agree that transfers of beneficial
interests in such Global Note may be effected only through a book-entry system maintained by (a) the Holder of such Global Note (or its agent) or (b) any Holder of a beneficial interest in such Global Note, and that ownership of a
beneficial interest in such Global Note shall be required to be reflected in a book entry. 

  
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 (d) All Notes issued upon any transfer or exchange pursuant to the terms of this Indenture shall
evidence the same debt and shall be entitled to the same benefits under this Indenture as the Notes surrendered upon such transfer or exchange. 

SECTION 2.08. Replacement Notes. (a) If a mutilated Note is surrendered to the Registrar or if the Holder of a Note claims that
the Note has been lost, destroyed or wrongfully taken, the Issuer shall issue and the Trustee shall authenticate a replacement Note of the same series if the requirements of Section 8-405 of the Uniform Commercial Code are met, such that
the Holder (i) satisfies the Issuer or the Trustee within a reasonable time after such Holder has notice of such loss, destruction or wrongful taking and the Registrar does not register a transfer prior to receiving such notification,
(ii) makes such request to the Issuer or the Trustee prior to the Note being acquired by a protected purchaser as defined in Section 8-303 of the Uniform Commercial Code (a “protected purchaser”) and
(iii) satisfies any other reasonable requirements of the Trustee. Such Holder shall furnish an indemnity bond sufficient in the judgment of (x) the Trustee to protect the Trustee and (y) the Issuer to protect the Issuer, the Trustee,
a Paying Agent and the Registrar from any loss that any of them may suffer if a Note is replaced. The Issuer and the Trustee may charge the Holder for their expenses in replacing a Note (including attorneys’ fees and disbursements in replacing
such Note). In the event any such mutilated, lost, destroyed or wrongfully taken Note has become or is about to become due and payable, the Issuer in its discretion may pay such Note instead of issuing a new Note in replacement thereof. 

(b) Every replacement Note is an additional obligation of the Issuer and the Guarantors. 

(c) The provisions of this Section 2.08 are exclusive and shall preclude (to the extent lawful) all other rights and remedies with respect
to the replacement or payment of mutilated, lost, destroyed or wrongfully taken Notes. 
 SECTION 2.09. Outstanding Notes.
(a) Notes outstanding at any time are all Notes authenticated by the Trustee except for those canceled by it, those delivered to it for cancellation, those redeemed pursuant to Article 3 and those described in this Section 2.09 as not
outstanding. Subject to Section 13.06, a Note does not cease to be outstanding because the Issuer, a Guarantor or an Affiliate of the Issuer or a Guarantor holds the Note. 

(b) If a Note is replaced pursuant to Section 2.08 (other than a mutilated Note surrendered for replacement), it ceases to be outstanding
unless the Trustee and the Issuer receive proof satisfactory to them that the replaced Note is held by a protected purchaser. A mutilated Note ceases to be outstanding upon surrender of such Note and replacement thereof pursuant to
Section 2.08. 
 (c) If a Paying Agent segregates and holds in trust, in accordance with this Indenture, on a redemption date or
maturity date money sufficient to pay all principal and interest payable on that date with respect to the Notes (or portions thereof) to be redeemed or maturing, as the case may be, then on and after that date such Notes (or portions thereof) cease
to be outstanding and interest on them ceases to accrue. 

  
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 SECTION 2.10. Temporary Notes. In the event that Definitive Notes are to be issued under
the terms of this Indenture, until such Definitive Notes are ready for delivery, the Issuer may prepare and the Trustee shall, upon receipt of an Authentication Order, authenticate temporary Notes. Temporary Notes shall be substantially in the form
of Definitive Notes but may have variations that the Issuer consider appropriate for temporary Notes. Without unreasonable delay, the Issuer shall prepare and the Trustee shall authenticate, upon receipt of an Authentication Order, Definitive Notes
and make them available for delivery in exchange for temporary Notes upon surrender of such temporary Notes at the office or agency of the Issuer, without charge to the Holder. Until such exchange, temporary Notes shall be entitled to the same
rights, benefits and privileges as Definitive Notes. 
 SECTION 2.11. Cancellation. The Issuer at any time may deliver Notes to the
Trustee for cancellation. The Registrar and each Paying Agent shall forward to the Trustee any Notes surrendered to them for registration of transfer, exchange or payment. The Trustee and no one else shall cancel all Notes surrendered for
registration of transfer, exchange, payment or cancellation and shall dispose of canceled Notes in accordance with its customary procedures. The Issuer may not issue new Notes to replace Notes it has redeemed, paid or delivered to the Trustee for
cancellation. The Trustee shall not authenticate Notes in place of canceled Notes other than pursuant to the terms of this Indenture. 

SECTION 2.12. Defaulted Interest. If the Issuer defaults in a payment of interest on the Notes, the Issuer shall pay the defaulted
interest then borne by the Notes, as the case may be (plus interest on such defaulted interest to the extent lawful), in any lawful manner. The Issuer may pay the defaulted interest to the Persons who are Holders on a subsequent special record date.
The Issuer shall fix or cause to be fixed any such special record date and payment date and shall promptly mail or electronically transmit or cause to be mailed or electronically transmitted to each affected Holder, with a copy to the Trustee, a
notice that states the special record date, the payment date and the amount of defaulted interest to be paid. 
 SECTION 2.13. CUSIP
Numbers, ISINs, etc. The Issuer in issuing the Notes may use CUSIP numbers, ISINs and “Common Code” numbers (if then generally in use) and, if so, the Trustee shall use CUSIP numbers, ISINs and “Common Code” numbers in
notices of redemption as a convenience to Holders; provided, however, that any such notice may state that no representation is made as to the correctness of such numbers, either as printed on the Notes or as contained in any notice of
a redemption, that reliance may be placed only on the other identification numbers printed on the Notes and that any such redemption shall not be affected by any defect in or omission of such numbers. The Issuer shall advise the Trustee in writing
of any change in the CUSIP numbers, ISINs and “Common Code” numbers. 
 SECTION 2.14. Calculation of Principal Amount of
Notes. The aggregate principal amount of the Notes, at any date of determination, shall be the principal amount of the Notes outstanding (including any outstanding PIK Notes and any increased principal amounts as a result of any payment of PIK
Interest) at such date of determination. With respect to any matter requiring consent, waiver, approval or other action of the Holders of a specified 

  
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percentage of the principal amount of all the Notes then outstanding, such percentage shall be calculated, on the relevant date of determination, by dividing (a) the principal amount, as of
such date of determination, of Notes, the Holders of which have so consented by (b) the aggregate principal amount, as of such date of determination, of the Notes then outstanding, in each case, as determined in accordance with the preceding
sentence, Section 2.09 and Section 13.06 of this Indenture. Any such calculation made pursuant to this Section 2.14 shall be made by the Issuer and delivered to the Trustee pursuant to an Officers’ Certificate. 

ARTICLE 3 
 REDEMPTION

 SECTION 3.01. Redemption. The Notes may be redeemed at the option of the Issuer, in whole at any time or in part from time to
time, at a redemption price of 100% of the principal amount of the Notes, plus accrued and unpaid interest (including an amount of cash equal to all accrued and unpaid PIK Interest on the Notes redeemed) to, but not including, the date of redemption
(the “Redemption Date”), subject to the right of the Holders on the relevant record date to receive interest due on the relevant interest payment date occurring on or prior to the Redemption Date. 

SECTION 3.02. Applicability of Article. Redemption of Notes at the election of the Issuer or otherwise, as permitted or required by the
Notes or any provision of this Indenture, shall be made in accordance with the Notes, such provision and this Article. 
 SECTION 3.03.
Notices to Trustee. If the Issuer elects to redeem Notes pursuant to the optional redemption provision of Section 3.01, it shall notify the Trustee in writing of (i) the Section of this Indenture pursuant to which the redemption
shall occur, (ii) the redemption date, (iii) the principal amount of Notes to be redeemed and (iv) the redemption price. The Issuer shall give notice to the Trustee provided for in this paragraph at least 40 days but not
more than 60 days before a redemption date if the redemption is pursuant to Section 3.01, unless a shorter period is acceptable to the Trustee. Such notice shall be accompanied by an Officers’ Certificate and Opinion of Counsel
from the Issuer to the effect that such redemption shall comply with the conditions herein. If fewer than all the Notes are to be redeemed, the record date relating to such redemption shall be selected by the Issuer and given to the Trustee, which
record date shall be not fewer than five days after the date of notice to the Trustee. Any such notice may be canceled at any time prior to notice of such redemption being mailed or electronically transmitted to any Holder and shall thereby be
void and of no effect. 
 SECTION 3.04. Selection of Notes to Be Redeemed. In the case of any partial redemption, selection of the
Notes for redemption shall be made by the Trustee in compliance with the requirements of the principal national securities exchange, if any, on which the Notes are listed, or if the Notes are not so listed, on a pro rata basis, by lot or by
such other method as the Trustee shall deem fair and appropriate (and in such manner as complies with the Depository’s applicable procedures); provided that no Notes of $2,000 or less shall be redeemed in part. If any Note is to be redeemed in
part only, the notice of redemption relating to such Note shall state the portion of the principal amount thereof to be redeemed. On and after the redemption date, interest shall cease to accrue on Notes or portions thereof called for redemption so
long as the Issuer has deposited with the paying agent funds sufficient to pay the principal of, plus accrued and unpaid interest on, the Notes to be redeemed. 

  
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 SECTION 3.05. Notice of Optional Redemption. (a) At least 30 days but not
more than 60 days before a redemption date (provided that notice may be given more than 60 days before a redemption date in connection with the discharge or a defeasance under this Indenture), the Issuer shall mail or
electronically transmit or cause to be mailed by first-class mail or electronically transmitted a notice of redemption to each Holder whose Notes are to be redeemed. 

Any such notice shall identify the Notes to be redeemed and shall state: 

(i) the redemption date; 

(ii) the redemption price and the amount of accrued interest to the redemption date; 

(iii) the name and address of a Paying Agent; 

(iv) that Notes called for redemption must be surrendered to a Paying Agent to collect the redemption price, plus accrued
interest; 
 (v) if fewer than all the outstanding Notes of a series are to be redeemed, the certificate numbers and
principal amounts of the particular Notes to be redeemed, the aggregate principal amount of Notes of a series to be redeemed and the aggregate principal amount of Notes of a series to be outstanding after such partial redemption; 

(vi) that, unless the Issuer defaults in making such redemption payment, interest on Notes (or portion thereof) called for
redemption ceases to accrue on and after the redemption date; 
 (vii) the CUSIP number, ISIN or “Common Code”
number, if any, printed on the Notes being redeemed; 
 (viii) that no representation is made as to the correctness or
accuracy of the CUSIP number or ISIN or “Common Code” number, if any, listed in such notice or printed on the Notes; and 

(ix) the applicable provision in this Indenture or the Notes pursuant to which the Issuer is redeeming such Notes. 

(b) At the Issuer’s request, the Trustee shall give the notice of redemption in the Issuer’s name and at the Issuer’s expense.
In such event, the Issuer shall provide the Trustee with the information required by this Section 3.05 no later than 45 days before the Redemption Date (unless a shorter notice shall be agreed to by the Trustee). 

  
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 SECTION 3.06. Effect of Notice of Redemption. Once notice of redemption is mailed or
electronically transmitted in accordance with Section 3.05, Notes called for redemption become due and payable on the redemption date and at the redemption price stated in the notice. Upon surrender to any Paying Agent, such Notes shall be paid
at the redemption price stated in the notice, plus accrued interest to, but not including, the redemption date; provided, however, that if the redemption date is after a regular record date and on or prior to the interest payment date,
the accrued interest shall be payable to the Holder of the redeemed Notes registered on the relevant record date. Failure to give notice or any defect in the notice to any Holder shall not affect the validity of the notice to any other Holder. 

SECTION 3.07. Deposit of Redemption Price. With respect to any Notes, prior to 10:00 a.m., New York City time, on the redemption
date, the Issuer shall deposit with the Paying Agent (or, if the Issuer is a Paying Agent, shall segregate and hold in trust) money sufficient to pay the redemption price of and accrued interest (including accrued and unpaid PIK Interest which for
the avoidance of doubt shall be paid in cash) on all Notes or portions thereof to be redeemed on that date (including any PIK Notes or any increased principal amount of Notes sufficient to pay PIK Interest) other than Notes or portions of Notes
called for redemption that have been delivered by the Issuer to the Trustee for cancellation. On and after the redemption date, interest shall cease to accrue on Notes or portions thereof called for redemption so long as the Issuer has deposited
with the Paying Agent funds sufficient to pay the principal of, plus accrued and unpaid interest on, the Notes to be redeemed. 
 SECTION
3.08. Notes Redeemed in Part. Upon surrender of a Definitive Note that is redeemed in part, the Issuer shall execute and the Trustee shall authenticate for the Holder (at the Issuer’s expense) a new Note equal in principal amount to the
unredeemed portion of the Note upon cancellation of the original Definitive Note. 
 ARTICLE 4 

COVENANTS 
 SECTION 4.01.
Payment of Notes. (a) The Issuer shall promptly pay the principal of (and premium, if any) and cash interest and increase the principal amount of the Notes or issue PIK Notes to pay the PIK Interest, on the Notes on the dates and in the
manner provided in the Notes and in this Indenture. An installment of principal of or cash interest on or any PIK Notes or any increased principal amount of Notes sufficient to pay all PIK Interest on the Notes shall be considered paid on the date
it is due if, by 10:00 a.m. New York City time on such date, (i) the Trustee or any Paying Agent (other than the Issuer or any of its Affiliates), in the case of cash payments, holds in accordance with this Indenture money sufficient to pay all
principal and interest then due and (ii) the Trustee has received delivery of an Authentication Order on or prior to the date the payment is due of any PIK Notes to be authenticated and delivered or any increased principal amount of the
applicable Global Notes sufficient to pay all PIK Interest then due. 
 (b) The Issuer shall pay interest on overdue principal at the rate
specified therefor in the Notes and shall pay interest on overdue installments of interest at the same rate borne by the Notes to the extent lawful. 

  
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 SECTION 4.02. Reports and Other Information. (a) (i) Notwithstanding that
Affinion Group may not be subject to the reporting requirements of Section 13 or 15(d) of the Exchange Act or otherwise report on an annual and quarterly basis on forms provided for such annual and quarterly reporting pursuant to rules and
regulations promulgated by the SEC, Affinion Group shall file with the SEC (or attempt to file with the SEC if the SEC will not accept such a filing), and provide the Trustee and Holders with copies thereof, without cost to each Holder,
within 15 days after it files (or attempts to file) them with the SEC, 
 (A) within the time periods specified by
the Exchange Act, an annual report on Form 10-K (or any successor or comparable form) containing the information required to be contained therein (or required in such successor or comparable form); 

(B) within the time periods specified by the Exchange Act, a quarterly report on Form 10-Q (or any successor or comparable
form); and 
 (C) all current reports that would be required to be filed with the SEC on Form 8-K. 

In addition, Affinion Group shall make such information available to prospective investors upon request. 

Delivery of such reports, information and documents to the Trustee is for informational purposes only and the Trustee’s receipt of such
shall not constitute constructive notice of any information contained therein or determinable from information contained therein, including the Issuer’s compliance with any of its covenants hereunder (as to which the Trustee is entitled to rely
exclusively on Officers’ Certificates). 
 (ii) Notwithstanding the foregoing, Affinion Group shall be deemed to have
furnished such reports referred to above to the Holders if it has filed such reports with the SEC via the EDGAR filing system or posted such reports on the Issuer’s website, as applicable, and such reports are publicly available. 

(iii) If at any time any Parent of Affinion Group becomes a Guarantor (there being no obligation of any Parent to do so), holds
no material assets other than cash, Cash Equivalents and the Capital Stock of Affinion Group or of any direct or indirect parent corporation of Affinion Group (and performs the related incidental activities associated with such ownership) and
complies with the requirements of Rule 3-10 of Regulation S-X promulgated by the SEC (or any successor provision), the reports, information and other documents required to be filed and furnished to Holders pursuant to this Section 4.02(a) may,
at the option of Affinion Group, be filed by and be those of such Parent rather than Affinion Group. 
 (b) 

(i) For so long as the Notes remain outstanding during any period when the Issuer is not subject to Section 13 or 15(d) of
the Exchange Act, the Issuer shall furnish to the Holders and to prospective investors, upon their request, the information required to be delivered pursuant to Rule 144A(d)(4) under the Securities Act; 

  
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 (ii) The Issuer shall not be required to deliver any separate reports to holders
or financial statements or other information of the Issuer and its restricted subsidiaries so long as Affinion Group continues to file SEC reports and includes condensed consolidating footnote disclosures consistent with the footnote disclosures
contained in its Annual Report on Form 10-K incorporated by reference in the Offering Memorandum. In addition, when Affinion Group files a Form 10-K or Form 10-Q, unless otherwise previously disclosed, the Issuer will also provide, for the relevant
period, (x) narrative disclosure stating the percentage of net revenues, EBITDA allocated to the Issuer and its Subsidiaries and the Foreign Guarantors and their Subsidiaries on a consolidated basis, (y) a qualitative description of
changes in the revenue, EBITDA allocated to the Issuer and its Subsidiaries and the Foreign Guarantors and their Subsidiaries on a consolidated basis, together with a reconciliation of EBITDA to the applicable GAAP measure and (z) the aggregate
amount of Indebtedness at the end of the period of the Foreign Subsidiaries of Affinion Group (as defined in the AGI Senior Notes Indenture) on a consolidated basis owed to (1) Affinion Group and its Restricted Subsidiaries (other than Foreign
Subsidiaries (as such terms are defined in the AGI Senior Notes Indenture)) and (2) unrelated third parties. 
 (c) Delivery of such
reports, information and documents pursuant to paragraphs (a) and (b) to the Trustee is for informational purposes only and the Trustee’s receipt of such shall not constitute constructive notice of any information contained therein or
determinable from information contained therein, including the Issuer’s compliance with any of its covenants hereunder (as to which the Trustee is entitled to rely exclusively (subject to Article 7 hereof) on Officers’ Certificates).

 (d) The Issuer shall obtain and maintain CUSIP numbers for the Notes. 

SECTION 4.03. Limitation on Incurrence of Indebtedness and Issuance of Disqualified Stock and Preferred Stock. (a) (1) the
Issuer shall not, and shall not permit any of its Restricted Subsidiaries to, directly or indirectly, Incur any Indebtedness (including Acquired Indebtedness) or issue any shares of Disqualified Stock; and (2) the Issuer shall not permit any of
its Restricted Subsidiaries to issue any shares of Preferred Stock. 
 (b) The limitations set forth in Section 4.03(a) shall not apply
to: 
 (i) the Incurrence by the Issuer and the Subsidiary Guarantors of Indebtedness represented by the Notes (excluding any
Additional Notes) and the Guarantees, as applicable, plus accretion of all PIK Interest; 
 (ii) Indebtedness of the Issuer
and its Restricted Subsidiaries existing on the Issue Date (other than Indebtedness described in Section 4.03(b)(i)); 

(iii) (1) Indebtedness (including Capitalized Lease Obligations) Incurred by the Issuer or any of its Restricted Subsidiaries,
Disqualified Stock issued by the Issuer or any of its Restricted Subsidiaries and Preferred Stock issued by any Restricted Subsidiaries of 

  
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the Issuer to finance (whether prior to or within 270 days after) the purchase, lease, construction or improvement of property (real or personal) or equipment (whether through the direct purchase
of assets or the Capital Stock of any Person owning such assets (but no other material assets)) and (2) Acquired Indebtedness; provided, however, that the aggregate principal amount of Indebtedness, Disqualified Stock and Preferred Stock
incurred pursuant to this clause (iii), when aggregated with the principal amount of all other Indebtedness, Disqualified Stock and Preferred Stock then outstanding that was Incurred pursuant to this clause (iii), does not exceed $25.0 million at
the time of Incurrence; 
 (iv) Indebtedness Incurred by the Issuer or any of its Restricted Subsidiaries constituting
reimbursement obligations with respect to letters of credit and bank guarantees issued in the ordinary course of business, including without limitation letters of credit in respect of workers’ compensation claims, health, disability or other
benefits to employees or former employees or their families or property, casualty or liability insurance or self-insurance, or other Indebtedness with respect to reimbursement type obligations regarding workers’ compensation claims; 

(v) Indebtedness arising from agreements of the Issuer or a Restricted Subsidiary providing for indemnification, adjustment of
purchase price or similar obligations, in each case, Incurred in connection with the Transactions or the disposition of any business, assets or a Subsidiary of the Issuer in accordance with the terms of this Indenture, other than guarantees of
Indebtedness Incurred by any Person acquiring all or any portion of such business, assets or Subsidiary for the purpose of financing such acquisition; 

(vi) Indebtedness of the Issuer to a Restricted Subsidiary, Affinion Group or any Subsidiary of Affinion Group (other than an
Unrestricted Subsidiary of the Issuer or Unrestricted Subsidiary of Affinion Group under the AGI Senior Notes Indenture); provided that any such Indebtedness is subordinated in right of payment to the obligations of the Issuer under the
Notes; provided, further, that any subsequent issuance or transfer of any Capital Stock or any other event which results in any such Restricted Subsidiary or Subsidiary of Affinion Group ceasing to be a Restricted Subsidiary or
Subsidiary of Affinion Group, as applicable, or any other subsequent transfer of any such Indebtedness (except to the Issuer or another Restricted Subsidiary or to Affinion Group or to a Subsidiary of Affinion Group (other than an Unrestricted
Subsidiary of the Issuer) shall be deemed, in each case, to be an Incurrence of such Indebtedness; 
 (vii) shares of
Preferred Stock of a Restricted Subsidiary issued to the Issuer or another Restricted Subsidiary; provided that any subsequent issuance or transfer of any Capital Stock or any other event that results in any Restricted Subsidiary that holds
such shares of Preferred Stock of another Restricted Subsidiary ceasing to be a Restricted Subsidiary or any other subsequent transfer of any such shares of Preferred Stock (except to the Issuer or another Restricted Subsidiary) shall be deemed, in
each case, to be an issuance of shares of Preferred Stock; 

  
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 (viii) (1) Indebtedness of a Subsidiary Guarantor to the Issuer, a Restricted
Subsidiary, Affinion Group or any Subsidiary of Affinion Group (other than an Unrestricted Subsidiary of the Issuer or Unrestricted Subsidiary of Affinion Group under the AGI Senior Notes Indenture); provided that such Indebtedness is
subordinated in right of payment to the Guarantee of such Subsidiary Guarantor; provided further that any subsequent issuance or transfer of any Capital Stock or any other event which results in any Restricted Subsidiary or Subsidiary
of Affinion Group holding such Indebtedness ceasing to be a Restricted Subsidiary or Subsidiary of Affinion Group, as applicable, or any other subsequent transfer of any such Indebtedness (except (x) to the Issuer or another Subsidiary
Guarantor or (y) a pledge of Indebtedness referred to in this clause (viii) shall be deemed to be held by the pledgor and shall not be deemed a transfer until the pledgee commences actions to foreclose on such Indebtedness) shall be
deemed, in each case, to be an Incurrence of such Indebtedness; (2) Indebtedness of a Non-Guarantor Restricted Subsidiary of the Issuer to the Issuer or a Subsidiary Guarantor; provided that any subsequent issuance or transfer of any
Capital Stock or any other event which results in the Subsidiary Guarantor holding such Indebtedness ceasing to be a Subsidiary Guarantor, or any other subsequent transfer of any such Indebtedness (except (x) to the Issuer or another Subsidiary
Guarantor or (y) a pledge of Indebtedness referred to in this clause (viii) shall be deemed to be held by the pledgor and shall not be deemed a transfer until the pledgee commences actions to foreclose on such Indebtedness) shall be
deemed, in each case, to be an Incurrence of such Indebtedness; and (3) Indebtedness of a Non-Guarantor Restricted Subsidiary of the Issuer to another Non-Guarantor Restricted Subsidiary of the Issuer, Affinion Group or any Subsidiary of
Affinion Group (other than the Issuer, a Subsidiary Guarantor or an Unrestricted Subsidiary of the Issuer or Unrestricted Subsidiary of Affinion Group under the AGI Senior Notes Indenture); provided that the aggregate principal amount of
Indebtedness incurred pursuant to this clause (viii)(3), when aggregated with the principal amount of all other Indebtedness, then outstanding that was Incurred pursuant to this clause (viii)(3), does not exceed $15.0 million at the time of
Incurrence; provided further that any subsequent issuance or transfer of any Capital Stock or any other event which results in the Non-Guarantor Restricted Subsidiary, Affinion Group or any Subsidiary of Affinion Group (other than the
Issuer, a Subsidiary Guarantor or an Unrestricted Subsidiary of the Issuer or Unrestricted Subsidiary of Affinion Group under the AGI Senior Notes Indenture) holding such Indebtedness ceasing to be a Non-Guarantor Restricted Subsidiary or Subsidiary
of Affinion Group, as applicable, or any other subsequent transfer of any such Indebtedness (except (x) to the Issuer or another Restricted Subsidiary or to Affinion Group or to a Subsidiary of Affinion Group (other than an Unrestricted
Subsidiary of Affinion Group under the AGI Senior Notes Indenture or (y) a pledge of Indebtedness referred to in this clause (viii) shall be deemed to be held by the pledgor and shall not be deemed a transfer until the pledgee commences
actions to foreclose on such Indebtedness) shall be deemed, in each case, to be an Incurrence of such Indebtedness; 
 (ix)
Hedging Obligations that are Incurred not for speculative purposes and either (1) for the purpose of fixing or hedging interest rate risk with respect to any Indebtedness that is permitted by the terms of this Indenture to be outstanding or
(2) for the purpose of fixing or hedging currency exchange rate risk with respect to any currency exchanges; 

  
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 (x) obligations (including reimbursement obligations with respect to letters of
credit and bank guarantees) in respect of performance, bid, appeal and surety bonds and completion guarantees provided by the Issuer or any Restricted Subsidiary, in each case, reasonably required in the conduct of the business (giving effect to any
growth or expansion of such business), including those to secure health, safety, insurance and environmental obligations of the Issuer and its Restricted Subsidiaries as conducted in accordance with good and prudent business industry practice; 

(xi) any guarantee by the Issuer or any of its Restricted Subsidiaries of Indebtedness or other obligations of the Issuer or
any of its Restricted Subsidiaries so long as the Incurrence of such Indebtedness or other Obligations by the Issuer or such Restricted Subsidiary is permitted under the terms of this Indenture; provided that if such Indebtedness is by its
express terms subordinated in right of payment to the Notes or the Guarantee of such Restricted Subsidiary, as applicable, any such guarantee of such guarantor with respect to such Indebtedness shall be subordinated in right of payment to the Notes
or such Subsidiary Guarantor’s Guarantee, as applicable, substantially to the same extent as such Indebtedness is subordinated to the Notes or the Guarantee of such Restricted Subsidiary, as applicable; 

(xii) the Incurrence by the Issuer or any of its Restricted Subsidiaries of Indebtedness or Disqualified Stock or Preferred
Stock of a Restricted Subsidiary of the Issuer which serves to refund, refinance or defease any Indebtedness, Disqualified Stock or Preferred Stock Incurred as permitted under the first paragraph of this covenant and clauses (i), (ii), (iii),
(xii) and (xv) of this Section 4.03(b), including any Indebtedness, Disqualified Stock or Preferred Stock Incurred to pay premiums and fees in connection therewith (subject to the following proviso, “Refinancing
Indebtedness”) prior to its respective maturity; provided, however, that such Refinancing Indebtedness: 

(1) has a Weighted Average Life to Maturity at the time such Refinancing Indebtedness is Incurred which is not less than the
remaining Weighted Average Life to Maturity of the Indebtedness, Disqualified Stock or Preferred Stock being refunded or refinanced; 

(2) has a Stated Maturity which is no earlier than the earlier of (x) the Stated Maturity of the Indebtedness being
refunded or refinanced or (y) at least 91 days later than the maturity date of the Notes; 
 (3) to the extent
such Refinancing Indebtedness refinances (a) Indebtedness junior to the Notes or the Guarantee of such Restricted Subsidiary, as applicable, such Refinancing Indebtedness is junior to the Notes or the Guarantee of such Restricted Subsidiary, as
applicable, or (b) Disqualified Stock or Preferred Stock, such Refinancing Indebtedness is Disqualified Stock or Preferred Stock; 

(4) is Incurred in an aggregate principal amount (or if issued with original issue discount, an aggregate issue price) that is
equal to or less than the aggregate principal amount (or if issued with original issue discount, the aggregate accreted value) then outstanding of the Indebtedness being refinanced plus premium and fees Incurred in connection with such refinancing;
and 

  
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 (5) shall not include (x) Indebtedness, Disqualified Stock or Preferred
Stock of a Restricted Subsidiary of the Issuer that is not a Subsidiary Guarantor that refinances Indebtedness, Disqualified Stock or Preferred Stock of the Issuer or a Restricted Subsidiary that is a Subsidiary Guarantor, or (y) Indebtedness
of the Issuer or a Restricted Subsidiary that refinances Indebtedness, Disqualified Stock or Preferred Stock of an Unrestricted Subsidiary, 

provided, further, that subclauses (1) and (2) of this Section 4.03(b)(xii) shall not apply to any refunding, refinancing or
defeasance of (A) the Notes or (B) any Secured Indebtedness; 
 (xiii) Indebtedness arising from the honoring by a
bank or other financial institution of a check, draft or similar instrument drawn against insufficient funds in the ordinary course of business, provided that such Indebtedness is extinguished within five Business Days of its Incurrence; 

(xiv) Indebtedness of the Issuer or any Restricted Subsidiary supported by a letter of credit or bank guarantee issued pursuant
to a Credit Agreement, in a principal amount not in excess of the stated amount of such letter of credit or bank guarantee, provided that if (i) the Indebtedness represented by such letter of credit or bank guarantee is incurred under
any of the clauses of this Section 4.03(b) and (ii) the Indebtedness incurred under this clause (xiv) is at any time no longer supported by such letter of credit or bank guarantee, then the Indebtedness previously incurred under this
clause (xiv) shall be classified under another available clause in this paragraph and if such Indebtedness may not be so reclassified, then an Event of Default under this Indenture shall be deemed to have occurred; 

(xv) Indebtedness, Disqualified Stock or Preferred Stock of Persons that are acquired by the Issuer or any of its Restricted
Subsidiaries or merged or amalgamated into the Issuer or a Restricted Subsidiary in accordance with the terms of this Indenture; provided, however, that such Indebtedness, Disqualified Stock or Preferred Stock is not Incurred in contemplation of
such acquisition, merger or amalgamation; provided further, however, that after giving effect to such acquisition, merger or amalgamation the Fixed Charge Coverage Ratio of the Issuer would be greater than or equal to such ratio
immediately prior to such acquisition; and 
 (xvi) Indebtedness or Disqualified Stock of the Issuer or any Restricted
Subsidiary of the Issuer and Preferred Stock of any Restricted Subsidiary of the Issuer not otherwise permitted hereunder in an aggregate principal amount which, when aggregated with the principal amount or liquidation preference of all other
Indebtedness, Disqualified Stock and Preferred Stock then outstanding and Incurred pursuant to this clause (xvi), does not exceed $15.0 million at any one time outstanding. 

  
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 (c) For purposes of determining compliance with this Section 4.03, in the event that an item
of Indebtedness, Disqualified Stock or Preferred Stock meets the criteria of one or more of the categories of permitted Indebtedness, Disqualified Stock or Preferred Stock described in Section 4.03(b)(i) through (xvi) above, the Issuer
shall, in its sole discretion, divide, classify or reclassify, or later divide, classify or reclassify, such item of Indebtedness, Disqualified Stock or Preferred Stock in any manner that complies with this Section 4.03 and such item of
Indebtedness, Disqualified Stock or Preferred Stock shall be treated as having been Incurred pursuant to one or more of such clauses Section 4.03(b)(i) through (xvi). Accrual of interest, the accretion of accreted value, amortization or
original issue discount, the payment of interest in the form of additional Indebtedness with the same terms, the payment of dividends on Preferred Stock in the form of additional shares of Preferred Stock of the same class, the accretion of
liquidation preference and increases in the amount of Indebtedness outstanding solely as a result of fluctuations in the exchange rate of currencies shall not be deemed to be an Incurrence of Indebtedness for purposes of this Section 4.03.
Guarantees of, or obligations in respect of letters of credit relating to, Indebtedness which is otherwise included in the determination of a particular amount of Indebtedness shall not be included in the determination of such amount of
Indebtedness; provided that the Incurrence of the Indebtedness represented by such guarantee or letter of credit, as the case may be, was in compliance with this Section 4.03. 

(d) For purposes of determining compliance with any U.S. dollar-denominated restriction on the Incurrence of Indebtedness, the
U.S. dollar-equivalent principal amount of Indebtedness denominated in a foreign currency shall be calculated based on the relevant currency exchange rate in effect on the date such Indebtedness was Incurred, in the case of term debt, or first
committed or first Incurred (whichever yields the lower U.S. dollar equivalent), in the case of revolving credit debt; provided that if such Indebtedness is Incurred to refinance other Indebtedness denominated in a foreign currency, and
such refinancing would cause the applicable U.S. dollar-denominated restriction to be exceeded if calculated at the relevant currency exchange rate in effect on the date of such refinancing, such U.S. dollar-denominated restriction shall
be deemed not to have been exceeded so long as the principal amount of such refinancing Indebtedness does not exceed the principal amount of such Indebtedness being refinanced. 

(e) (i) the Issuer shall not Incur any Indebtedness that is subordinate in right of payment to any other Indebtedness of the Issuer unless it
is subordinate in right of payment to the Notes to the same extent and (ii) the Issuer shall not permit any Subsidiary Guarantor to Incur any Indebtedness that is subordinate in right of payment to any other Indebtedness of such Subsidiary
Guarantor unless it is subordinate in right of payment to such Subsidiary Guarantor’s Guarantee to the same extent. For purposes of this Section 4.03(e), no Indebtedness shall be deemed to be subordinated in right of payment to any other
Indebtedness of the Issuer or any Subsidiary Guarantor, as applicable, solely by reason of any Liens or Guarantees arising or created in respect thereof or by virtue of the fact that the holders of any secured Indebtedness have entered into
intercreditor agreements giving one or more of such holders priority over the other holders in the collateral held by them. 
 SECTION 4.04.
Limitation on Restricted Payments. (a) The Issuer shall not, and shall not permit any of its Restricted Subsidiaries to, directly or indirectly: 

(i) [reserved]; 

  
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 (ii) [reserved]; 

(iii) make any principal payment on, or redeem, repurchase, defease or otherwise acquire or retire for value, in each case
prior to any scheduled repayment or scheduled maturity, any Subordinated Indebtedness of the Issuer or any Restricted Subsidiary (other than the payment, redemption, repurchase, defeasance, acquisition or retirement of (A) Subordinated
Indebtedness in anticipation of satisfying a sinking fund obligation, principal installment or final maturity, in each case due within one year of the date of such payment, redemption, repurchase, defeasance, acquisition or retirement and
(B) Indebtedness permitted under clause 4.03(b)(vi) and (viii)); or 
 (iv) make any Restricted Investment 

(all such payments and other actions set forth in clauses (i) through (iv) above being collectively referred to as “Restricted
Payments”), unless, at the time of such Restricted Payment: 
 (1) no Default or Event of Default shall have
occurred and be continuing or would occur as a consequence thereof; 
 (2) immediately after giving effect to such
transaction on a pro forma basis as if the Restricted Payment had been made and any Indebtedness Incurred on such date had been Incurred, the Fixed Charge Coverage Ratio for the Issuer’s most recently ended four full fiscal quarters for which
internal financial statements are available immediately preceding the date on which the Restricted Payment is made would have been at least 2.0 to 1.0, determined on a pro forma basis (including a pro forma application of any net proceeds
therefrom), as if the Restricted Payment were made and any Indebtedness Incurred; and 
 (3) such Restricted Payment,
together with the aggregate amount of all other Restricted Payments made by the Issuer and its Restricted Subsidiaries after the Issue Date (including Restricted Payments permitted by clause (i) of Section 4.04(b), but excluding all other
Restricted Payments permitted by the next succeeding paragraph), is less than the sum, without duplication, of: 
 (A) 50%
of the Consolidated Net Income of the Issuer for the period (taken as one accounting period) from October 1, 2015 to the end of the Issuer’s most recently ended fiscal quarter for which internal financial statements are available at the
time of such Restricted Payment (or, if such Consolidated Net Income for such period is a deficit, less 100% of such deficit), plus 

(B) 100% of the aggregate net proceeds, including cash and the Fair Market Value (as determined in accordance with the next
succeeding sentence) of property other than cash, received by the Issuer after the Issue Date from the issue or sale of Equity Interests of the Issuer or any Parent of the Issuer (excluding (without duplication) Refunding Capital Stock, Designated
Preferred Stock and Disqualified Stock) including Equity Interests (other than Refunding Capital Stock, Disqualified Stock or 

  
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Designated Preferred Stock) issued upon conversion of Indebtedness or Disqualified Stock or upon exercise of warrants or options (other than an issuance or sale to a Restricted Subsidiary of the
Issuer or an employee stock ownership plan or trust established by the Issuer or any of its Subsidiaries), plus 

(C) 100% of the aggregate amount of contributions to the capital of the Issuer received in cash and the Fair Market Value (as
determined in accordance with the next succeeding sentence) of property other than cash after the Issue Date (other than Refunding Capital Stock, Designated Preferred Stock, Disqualified Stock and contributions by a Restricted Subsidiary),
plus 
 (D) 100% of the aggregate amount received by the Issuer or any Restricted Subsidiary after the Issue Date in
cash and the Fair Market Value (as determined in accordance with the next succeeding sentence) of property other than cash received by the Issuer or any Restricted Subsidiary after the Issue Date from: 

(I) the sale or other disposition (other than to the Issuer or a Restricted Subsidiary of the Issuer) of Restricted
Investments made by the Issuer and its Restricted Subsidiaries and from repurchases and redemptions of such Restricted Investments from the Issuer and its Restricted Subsidiaries by any Person (other than the Issuer or any of its Restricted
Subsidiaries) and from repayments of loans or advances which constituted Restricted Investments (other than in each case to the extent that the Restricted Investment was made pursuant to Section 4.04(b)(v)), 

(II) the sale (other than to the Issuer or a Restricted Subsidiary of the Issuer) of the Capital Stock of an Unrestricted
Subsidiary (other than an Unrestricted Subsidiary to the extent the investments in such Unrestricted Subsidiary were made by the Issuer or a Restricted Subsidiary pursuant to Section 4.04(b)(v) or to the extent such Investment constituted
a Permitted Investment) or 
 (III) a distribution, dividend or other payment from an Unrestricted Subsidiary, plus

 (E) in the event any Unrestricted Subsidiary of the Issuer has been redesignated as a Restricted Subsidiary or has been
merged, consolidated or amalgamated with or into, or transfers or conveys its assets to, or is liquidated into, the Issuer or a Restricted Subsidiary of the Issuer after the Issue Date , the Fair Market Value (as determined in accordance with the
next succeeding sentence) of the Investments of the Issuer in such Unrestricted Subsidiary at the time of such redesignation, 

  
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combination or transfer (or of the assets transferred or conveyed, as applicable) (other than in each case to the extent that the designation of such Subsidiary as an Unrestricted Subsidiary was
made pursuant to (b)(v) of this Section 4.04 or constituted a Permitted Investment). 
 The Fair Market Value of property other than cash covered
by clauses 3(B), (C), (D) and (E) above shall be determined in good faith by the Board of Directors of the Issuer and 

(x) in the event of property with a Fair Market Value in excess of $5.0 million, shall be set forth in an Officers’
Certificate or 
 (y) in the event of property with a Fair Market Value in excess of $10.0 million, shall be set forth
in a resolution approved by at least a majority of the Board of Directors of the Issuer. 
 (b) The provisions of Section 4.04(a) shall
not prohibit: 
 (i) [reserved]; 

(ii) the repurchase, retirement or other acquisition of any Subordinated Indebtedness of the Issuer or any Subsidiary Guarantor
in exchange for, or out of the proceeds of, the substantially concurrent sale (other than the sale of any Disqualified Stock or Designated Preferred Stock or any Equity Interests sold to a Subsidiary of the Issuer or to an employee stock ownership
plan or any trust established by the Issuer or any of its Subsidiaries) of Equity Interests of the Issuer or contributions to the equity capital of the Issuer (collectively, including any such contributions, “Refunding Capital
Stock”); 
 (iii) the redemption, repayment, repurchase or other acquisition or retirement of Subordinated
Indebtedness of the Issuer or any Subsidiary Guarantor made by exchange for, or out of the proceeds of the substantially concurrent sale (or as promptly as practicable after giving any requisite notice to the holders of such Subordinated
Indebtedness) of, new Indebtedness of the Issuer or any Subsidiary Guarantor which is Incurred in accordance with Section 4.03 so long as 

(A) the principal amount of such new Indebtedness does not exceed the principal amount of the Subordinated Indebtedness being
so redeemed, repurchased, acquired or retired for value (plus the amount of any premium required to be paid under the terms of the instrument governing the Subordinated Indebtedness being so redeemed, repurchased, acquired or retired plus any fees
incurred in connection therewith), 
 (B) such Indebtedness is Incurred by the Issuer or by a Subsidiary Guarantor in
respect of refinanced Indebtedness of a Subsidiary Guarantor and, in each case, is subordinated to the Notes, or the related Guarantee, as the case may be, at least to the same extent as such Subordinated Indebtedness so purchased, exchanged,
redeemed, repurchased, acquired or retired for value, 

  
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 (C) such Indebtedness has a final scheduled maturity date equal to or later than
the earlier of (x) the final scheduled maturity date of the Subordinated Indebtedness being so redeemed, repurchased, acquired or retired and (y) at least 91 days later than the maturity date of the Notes, and 

(D) such Indebtedness has a Weighted Average Life to Maturity at the time Incurred which is not less than the remaining
Weighted Average Life to Maturity of the Subordinated Indebtedness being so redeemed, repurchased, acquired or retired; 

(iv) the declaration and payment of dividends or distributions to holders of any class or series of Disqualified Stock of the
Issuer or any of its Restricted Subsidiaries issued or incurred in accordance with Section 4.03; 
 (v) other Restricted
Payments since the Issue Date in an aggregate amount not to exceed $15.0 million; 
 (vi) [reserved]; 

(vii) [reserved]; 

(viii) Investments in Unrestricted Subsidiaries since the Issue Date having an aggregate Fair Market Value, taken together with
all other Investments made pursuant to this clause (viii) that are at that time outstanding, not to exceed $5.0 million at the time of such Investment (with the Fair Market Value of each Investment being measured at the time made and
without giving effect to subsequent changes in value); provided that the dollar amount of Investments made pursuant to this clause (viii) shall not be reduced by the sale, disposition or other transfer of such Investments unless
the proceeds of such sale, disposition or other transfer are received by the Issuer and/or its Restricted Subsidiaries; and 

(ix) [reserved]. 

The amount of all Restricted Payments (other than cash) shall be the Fair Market Value on the date of the Restricted Payment of the asset(s)
or securities proposed to be transferred or issued by the Issuer or such Subsidiary, as the case may be, pursuant to the Restricted Payment. Except as otherwise provided herein, the Fair Market Value of any assets or securities that are required to
be valued by this covenant shall be determined in good faith by senior management or the Board of Directors of the Issuer. 
 (c) As of the
Issue Date, all of the Issuer’s Subsidiaries shall be Restricted Subsidiaries. The Issuer shall not permit any Unrestricted Subsidiary to become a Restricted Subsidiary except pursuant to the definition of “Unrestricted Subsidiary.”
For purposes of designating any Restricted Subsidiary as an Unrestricted Subsidiary, all outstanding Investments by the Issuer and its Restricted Subsidiaries (except to the extent repaid) in the Subsidiary so designated shall be deemed to be
Restricted Payments or Permitted Investments in an amount determined as set forth in the last sentence of the definition of “Investments.” Such designation shall only be permitted if Restricted Payments or Permitted Investments in such
amount would be permitted at such time and if such Subsidiary otherwise meets the definition of an Unrestricted Subsidiary. 

  
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 SECTION 4.05. Dividend and Other Payment Restrictions Affecting Subsidiaries. The Issuer
shall not, and shall not permit any of its Restricted Subsidiaries to, directly or indirectly, create or otherwise cause or suffer to exist or become effective any consensual encumbrance or consensual restriction on the ability of any Restricted
Subsidiary to: 
 (a) (i) pay dividends or make any other distributions to the Issuer or any of its Restricted Subsidiaries (1) on its
Capital Stock or (2) with respect to any other interest or participation in, or measured by, its profits; or (ii) pay any Indebtedness owed to the Issuer or any of its Restricted Subsidiaries; 

(b) make loans or advances to the Issuer or any of its Restricted Subsidiaries; or 

(c) sell, lease or transfer any of its properties or assets to the Issuer or any of its Restricted Subsidiaries; 

except in each case for such encumbrances or restrictions existing under or by reason of: 

(1) contractual encumbrances or restrictions in effect on the Issue Date; 

(2) this Indenture and the Notes; 

(3) applicable law or any applicable rule, regulation or order; 

(4) any agreement or other instrument of a Person acquired by the Issuer or any Restricted Subsidiary which was in existence at
the time of such acquisition (but not created in contemplation thereof), which encumbrance or restriction is not applicable to any Person, or the properties or assets of any Person, other than the Person, or the property or assets of the Person, so
acquired; 
 (5) contracts or agreements for the sale of assets, including customary restrictions with respect to a
Subsidiary pursuant to an agreement that has been entered into for the sale or disposition of all or substantially all of the Capital Stock or assets of such Subsidiary; 

(6) Secured Indebtedness otherwise permitted to be Incurred pursuant to Sections 4.03 and 4.12 that limit the right
of the debtor to dispose of the assets securing such Indebtedness; 
 (7) restrictions on cash or other deposits or net worth
imposed by customers, suppliers or other vendors under contracts entered into in the ordinary course of business; 

  
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 (8) customary provisions in joint venture agreements and other similar agreements
(including customary provisions in agreements relating to any Joint Venture); 
 (9) purchase money obligations for property
acquired and Capitalized Lease Obligations in the ordinary course of business that impose restrictions of the nature discussed in Section 4.05(c) on the property so acquired; 

(10) customary provisions contained in leases, licenses, contracts and other similar agreements entered into in the ordinary
course of business that impose restrictions of the type described in Section 4.05(c) on the property subject to such lease; 

(11) other Indebtedness, Disqualified Stock or Preferred Stock of any Restricted Subsidiary of the Issuer that is Incurred
subsequent to the Issue Date and permitted pursuant to Section 4.03; provided that such encumbrances and restrictions contained in any agreement or instrument shall not materially affect the Issuer’s ability to make anticipated
principal or interest payments on the Notes (as determined in good faith by senior management or the Board of Directors of the Issuer); and 

(12) any encumbrances or restrictions of the type referred to in clauses (a), (b) and (c) of this
Section 4.05 imposed by any amendments, modifications, restatements, renewals, increases, supplements, refundings, replacements or refinancings of the contracts, instruments or obligations referred to in clauses (1) through
(11) above; provided that such amendments, modifications, restatements, renewals, increases, supplements, refundings, replacements or refinancings are, in the good faith judgment of senior management or the Board of Directors of the
Issuer, no more restrictive as a whole with respect to such encumbrances and restrictions than those prior to such amendment, modification, restatement, renewal, increase, supplement, refunding, replacement or refinancing. 

For purposes of determining compliance with this Section 4.05, (i) the priority of any Preferred Stock in receiving dividends or
liquidating distributions prior to dividends or liquidating distributions being paid on common Capital Stock shall not be deemed a restriction on the ability to make distributions on Capital Stock and (ii) the subordination of loans or advances
made to the Issuer or a Restricted Subsidiary of the Issuer to other Indebtedness Incurred by the Issuer or any such Restricted Subsidiary shall not be deemed a restriction on the ability to make loans or advances. 

SECTION 4.06. Asset Sales. (a) The Issuer shall not, and shall not permit any of its Restricted Subsidiaries to, cause or make an
Asset Sale, unless (x) the Issuer or any of its Restricted Subsidiaries, as the case may be, receives consideration at the time of such Asset Sale at least equal to the Fair Market Value (as determined in good faith by the Board of Directors of
the Issuer) of the assets sold or otherwise disposed of and (y) at least 75% of the consideration 

  
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therefor received by the Issuer or such Restricted Subsidiary, as the case may be, is in the form of Cash Equivalents; provided that the amount of: 

(i) any liabilities (as shown on the Issuer’s or such Restricted Subsidiary’s most recent balance sheet) of the
Issuer or any Restricted Subsidiary of the Issuer (other than liabilities that are by their terms subordinated to the Notes) that are assumed by the transferee of any such assets, 

(ii) any notes or other obligations or other securities or assets received by the Issuer or such Restricted Subsidiary of the
Issuer from such transferee that are converted by the Issuer or such Restricted Subsidiary of the Issuer into cash within 180 days of the receipt thereof (to the extent of the cash received), and 

(iii) any Designated Non-cash Consideration received by the Issuer or any of its Restricted Subsidiaries in such Asset Sale
having an aggregate Fair Market Value (as determined in good faith by the Board of Directors of the Issuer), taken together with all other Designated Non-cash Consideration received pursuant to this clause (iii) that is at that time
outstanding, not to exceed the greater of $10.0 million or 4.0% of Total Assets of the Issuer at the time of the receipt of such Designated Non-cash Consideration (with the Fair Market Value of each item of Designated Non-cash Consideration
being measured at the time received and without giving effect to subsequent changes in value) 
 shall be deemed to be Cash Equivalents for the purposes of
this Section 4.06(a). 
 (b) Within 365 days after the receipt by the Issuer or any Restricted Subsidiary of the Issuer of the
Net Proceeds of any Asset Sale, the Issuer or such Restricted Subsidiary of the Issuer may apply the Net Proceeds from such Asset Sale, at its option: 

(i) to repay (x) Secured Indebtedness, to the extent repayment is required thereunder, including Indebtedness under
any Credit Agreement and, if the Indebtedness repaid is revolving credit Indebtedness, to correspondingly reduce commitments with respect thereto, (y) Pari Passu Indebtedness (provided that if the Issuer or any Guarantor shall so
reduce Obligations under Pari Passu Indebtedness (other than Pari Passu Indebtedness that is Secured Indebtedness), the Issuer shall equally and ratably reduce Obligations under the Notes if the Notes are then prepayable or, if the
Notes may not then be prepaid, by making an offer (in accordance with the procedures set forth below for an Asset Sale Offer) to all holders to purchase at a purchase price equal to 100% of the principal amount thereof, plus accrued and unpaid
interest, the pro rata principal amount of Notes that would otherwise be prepaid) or (z) Indebtedness of a Non-Guarantor Restricted Subsidiary, in each case other than Indebtedness owed to the Issuer or an Affiliate of the Issuer; or

 (ii) to make an investment in any one or more businesses (provided that if such investment is in the form of
the acquisition of Capital Stock of a Person, such acquisition results in such Person becoming a Restricted Subsidiary of the Issuer), or capital expenditures or assets, in each case used or useful in a Similar Business; and/or 

  
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 (iii) to make an investment in any one or more businesses (provided that
if such investment is in the form of the acquisition of Capital Stock of a Person, such acquisition results in such Person becoming a Restricted Subsidiary of the Issuer), properties or assets that replace the properties and assets that are the
subject of such Asset Sale or Event of Loss; 
 provided that in the case of this Section 4.06(b)(ii) and (iii), a binding commitment shall be
treated as a permitted application of the Net Proceeds from the date of such commitment so long as to purchase (x) such purchase is consummated within 545 days after the receipt by the Issuer or any Restricted Subsidiary of the Net
Proceeds of any Asset Sale and (y) if such purchase is not consummated within the period set forth in subclause (x), the Net Proceeds not so applied shall be deemed to be Excess Proceeds (as defined below). 

(c) Pending the final application of any Net Proceeds from an Asset Sale, the Issuer or such Restricted Subsidiary of the Issuer may
temporarily reduce Indebtedness under a revolving credit facility, if any, or otherwise invest such Net Proceeds in Cash Equivalents or Investment Grade Securities. Any Net Proceeds from any Asset Sale that are not applied as provided and within the
time period set forth in clause (b) of this Section 4.06 (it being understood that any portion of such Net Proceeds used to make an offer to purchase the Notes, as described in Section 4.06 (b) (i), shall be deemed to have been
invested whether or not such offer is accepted) shall be deemed to constitute “Excess Proceeds.” 
 When the
aggregate amount of Excess Proceeds exceeds $15.0 million , the Issuer shall make an offer to all holders of Notes (and, at the option of the Issuer, to holders of any Pari Passu Indebtedness) (an “Asset Sale Offer” to
purchase the maximum principal amount of Notes (and such Pari Passu Indebtedness) that is an integral multiple of $1,000 that may be purchased out of the Excess Proceeds at an offer price in cash in an amount equal to 100% of the
principal amount thereof (or, in the event such Pari Passu Indebtedness was issued with significant original issue discount, 100% of the accreted value thereof), plus accrued and unpaid interest (including an amount of cash equal to all
accrued and unpaid PIK Interest) (or, in respect of such Pari Passu Indebtedness, such lesser price, if any, as may be provided for by the terms of such Pari Passu Indebtedness), to the date fixed for the closing of such offer, in
accordance with the procedures set forth in this Indenture. 
 The Issuer shall commence an Asset Sale Offer with respect to
Excess Proceeds within ten Business Days after the date that Excess Proceeds exceed $15.0 million by mailing or electronically transmitting the notice required pursuant to the terms of this Indenture, with a copy to the Trustee. To the extent
that the aggregate amount of Notes (and such Pari Passu Indebtedness) tendered pursuant to an Asset Sale Offer is less than the Excess Proceeds, the Issuer may use any remaining Excess Proceeds for any purpose that is not prohibited by this
Indenture. If the aggregate principal amount of Notes surrendered by holders thereof exceeds the amount of Excess Proceeds, the tender agent (or if none, the Trustee) shall select the Notes to be purchased in accordance with Section 4.06(f) in
the case of Notes (and any such Pari Passu Indebtedness shall be selected by the Issuer in accordance with the agreement governing such Pari Passu Indebtedness). Upon completion of any such Asset Sale Offer, the amount of Excess
Proceeds shall be reset at zero. 

  
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 (d) The Issuer shall comply with the requirements of Rule 14e-1 under the Exchange Act and
any other securities laws and regulations to the extent such laws or regulations are applicable in connection with the repurchase of the Notes pursuant to an Asset Sale Offer. To the extent that the provisions of any securities laws or regulations
conflict with the provisions of this Indenture, the Issuer shall comply with the applicable securities laws and regulations and shall not be deemed to have breached its obligations described in this Indenture by virtue thereof. 

(e) Not later than the date upon which written notice of an Asset Sale Offer is delivered to the Trustee as provided above, the Issuer shall
deliver to the Trustee an Officers’ Certificate as to (i) the amount of the Excess Proceeds, (ii) the allocation of the Net Proceeds from the Asset Sales pursuant to which such Asset Sale Offer is being made and (iii) the
compliance of such allocation with the provisions of Sections 4.06(b) and (c). On such date, the Issuer shall also irrevocably deposit with the Trustee or with a Paying Agent (or, if the Issuer is acting as a Paying Agent, segregate and hold in
trust) an amount equal to the Excess Proceeds to be invested in Cash Equivalents, as directed in writing by the Issuer, and to be held for payment in accordance with the provisions of this Section 4.06. Upon the expiration of the period for
which the Asset Sale Offer remains open (the “Offer Period”), the Issuer shall deliver to the Trustee for cancellation the Notes or portions thereof that have been properly tendered to and are to be accepted by the Issuer. The
Trustee (or a Paying Agent, if not the Trustee) shall, on the date of purchase, mail or deliver payment to each tendering Holder in the amount of the purchase price. In the event that the Excess Proceeds delivered by the Issuer to the Trustee is
greater than the purchase price of the Notes tendered, the Trustee shall deliver the excess to the Issuer immediately after the expiration of the Offer Period for application in accordance with this Section 4.06. 

(f) Holders electing to have a Note purchased shall be required to surrender the Note, with an appropriate form duly completed, to the
Issuer at the address specified in the notice at least three Business Days prior to the purchase date. Holders shall be entitled to withdraw their election if the Trustee or the Issuer receive not later than one Business Day prior to the purchase
date, a facsimile transmission or letter setting forth the name of the Holder, the principal amount of the Note which was delivered by the Holder for purchase and a statement that such Holder is withdrawing his election to have such Note purchased.
If at the end of the Offer Period more Notes (and Pari Passu Indebtedness) are tendered pursuant to an Asset Sale Offer than the Issuer is required to purchase, the principal amount of the Notes (and Pari Passu Indebtedness) to be
purchased shall be determined pro rata based on the principal amounts so tendered and the selection of the actual Notes of each series for purchase shall be made by the tender agent (or if none, the Trustee) on a pro rata basis to the extent
practicable; provided, however, that no Notes of $2,000 or less shall be purchased in part. 
 (g) Notices of an Asset
Sale Offer shall be mailed by first class mail, postage prepaid or electronically transmitted, at least 30 but not more than 60 days before the purchase date to each Holder at such Holder’s registered address and to the Trustee.
If any Note is to be purchased in part only, any notice of purchase that relates to such Note shall state the portion of the principal amount thereof that has been or is to be purchased. 

  
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 A new Note in principal amount equal to the unpurchased portion of any Definitive Note purchased
in part shall be issued in the name of the Holder thereof upon cancellation of the original Definitive Note. On and after the purchase date, unless the Issuer defaults in payment of the purchase price, interest shall cease to accrue on Notes or
portions thereof purchased. 
 SECTION 4.07. Transactions with Affiliates. (a) The Issuer shall not, and shall not permit any of
its Restricted Subsidiaries to, directly or indirectly, make any payment to, or sell, lease, transfer or otherwise dispose of any of its properties or assets to, or purchase any property or assets from, or enter into or make or amend any transaction
or series of transactions, contract, agreement, understanding, loan, advance or guarantee with or for the benefit of, any Affiliate of the Issuer (each of the foregoing, an “Affiliate Transaction”) involving aggregate consideration
in excess of $2.5 million, unless: 
 (i) such Affiliate Transaction is on terms that are not less favorable to the
Issuer or the relevant Restricted Subsidiary than those that could have been obtained in a comparable transaction by the Issuer or such Restricted Subsidiary with an unrelated Person; and 

(ii) with respect to any Affiliate Transaction or series of related Affiliate Transactions involving aggregate consideration in
excess of $10.0 million, the Issuer delivers to the Trustee a resolution adopted in good faith by the majority of the Board of Directors of the Issuer approving such Affiliate Transaction and set forth in an Officers’ Certificate
certifying that such Affiliate Transaction complies with Section 4.07(a)(i). 
 (b) The provisions of Section 4.07(a) shall not
apply to the following: 
 (i) transactions between or among the Issuer and/or any of its Restricted Subsidiaries; 

(ii) Restricted Payments permitted by the provisions of Section 4.04 and Investments under the definition of
“Permitted Investments;” 
 (iii) Indebtedness Incurred by the Issuer or any of its Restricted Subsidiaries
permitted by the provisions of Section 4.03(b)(vi) and Section 4.03(b)(viii) that, in the reasonable determination of the members of the Board of Directors or senior management of the Issuer, are on terms as least as favorable to the
Issuer or its Restricted Subsidiaries as would reasonably have been entered into at such time with an unaffiliated party; 

(iv) the payment of reasonable and customary fees to, and indemnity provided on behalf of officers, directors, employees or
consultants of the Issuer, any Parent of the Issuer or any Restricted Subsidiary of the Issuer; 
 (v) (i) the payment of any
dividends and other distributions on account of the Issuer’s Equity Interests, including any payment with respect to such Equity Interests made in connection with any merger, amalgamation or consolidation involving the Issuer and
(ii) payments made by the Issuer or any Restricted Subsidiary to purchase or otherwise acquire or retire for value any Equity Interests of the Issuer or any Parent of the Issuer, including in connection with any merger, amalgamation or
consolidation; 

  
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 (vi) transactions in which the Issuer or any of its Restricted Subsidiaries, as
the case may be, delivers to the Trustee a letter from an Independent Financial Advisor stating that such transaction is fair to the Issuer or such Restricted Subsidiary from a financial point of view or meets the requirements of
Section 4.07(a)(i); 
 (vii) payments or loans (or cancellation of loans) to employees or consultants that are
(x) approved by a majority of the Board of Directors of the Issuer in good faith, (y) made in compliance with applicable law and (z) otherwise permitted under this Indenture; 

(viii) any agreement as in effect as of the Issue Date and any amendment thereto (so long as any such agreement together with
all amendments thereto, taken as a whole, is not more disadvantageous to the holders of the Notes in any material respect than the original agreement as in effect on the Issue Date ) or any transaction contemplated thereby as determined in good
faith by senior management or the Board of Directors of the Issuer; 
 (ix) [reserved]; 

(x) transactions to effect the Transactions and the payment of all fees and expenses related to the Transactions; 

(xi) transactions with customers, clients, suppliers, or purchasers or sellers of goods or services, in each case in the
ordinary course of business and otherwise in compliance with the terms of this Indenture that are fair to the Issuer or the Restricted Subsidiaries, in the reasonable determination of the members of the Board of Directors or the senior management of
the Issuer, or are on terms at least as favorable as would reasonably have been entered into at such time with an unaffiliated party; 

(xii) if otherwise permitted under this Indenture, the issuance of Equity Interests (other than Disqualified Stock) of the
Issuer to any Permitted Holder or to any director, officer, employee or consultant of the Issuer or any Parent of the Issuer; 

(xiii) the issuances of securities or other payments, awards or grants in cash, securities or otherwise pursuant to, or the
funding of, employment arrangements, stock option and stock ownership plans or similar employee benefit plans approved by the Board of Directors of the Issuer or of a Restricted Subsidiary of the Issuer, as appropriate, in good faith; 

(xiv) the entering into of any tax sharing agreement or arrangement; 

(xv) any contribution to the capital of the Issuer; 

(xvi) transactions between the Issuer or any of its Restricted Subsidiaries and any Person, a director of which is also a
director of the Issuer or any direct or indirect parent company of the Issuer; provided, however, that such director abstains from voting as a director of the Issuer or such direct or indirect parent company, as the case may be, on any
matter involving such other Person; 

  
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 (xvii) pledges of Equity Interests of Unrestricted Subsidiaries; and 

(xviii) any employment agreements entered into by the Issuer or any of its Restricted Subsidiaries in the ordinary course of
business. 
 SECTION 4.08. Change of Control. (a) Upon the occurrence of a Change of Control, each holder shall have the right
to require the Issuer to repurchase all or any part of such holder’s Notes at a purchase price in cash equal to 101% of the principal amount thereof (including any PIK Notes or any increased principal amount of Notes as payment for PIK
Interest), plus accrued and unpaid interest (including an amount of cash equal to all accrued and unpaid PIK Interest), if any, to the date of repurchase (subject to the right of holders of record on the relevant record date to receive interest due
on the relevant interest payment date occurring on or prior to the purchase date), except to the extent the Issuer has previously elected to redeem all of the Notes pursuant to Paragraph 5 in the form of the Notes set forth in Appendix A.

 (b) Within 30 days following any Change of Control, except to the extent that the Issuer has exercised its right to
redeem the Notes pursuant to Section 3.01, the Issuer shall mail or electronically transmit (or cause to be mailed or electronically transmitted) a notice (a “Change of Control Offer”) to each holder with a copy to the Trustee
stating: 
 (i) that a Change of Control has occurred and that such holder has the right to require the Issuer to
purchase such holder’s Notes at a purchase price in cash equal to 101% of the principal amount thereof, plus accrued and unpaid interest, to the date of purchase (subject to the right of holders of record on a record date to receive
interest on the relevant interest payment date); 
 (ii) the circumstances and relevant facts and financial information
regarding such Change of Control; 
 (iii) the repurchase date (which shall be no earlier than 30 days nor later
than 60 days from the date such notice is sent); and 
 (iv) the instructions determined by the Issuer, consistent
with this Section 4.08, that a holder must follow in order to have its Notes purchased. 
 The Issuer shall not be required to make a
Change of Control Offer upon a Change of Control if a third party makes the Change of Control Offer in the manner, at the times and otherwise in compliance with the requirements set forth in this Indenture applicable to a Change of Control Offer
made by the Issuer and purchases all Notes validly tendered and not withdrawn under such Change of Control Offer. 
 A Change of Control
Offer may be made in advance of a Change of Control, and conditioned upon such Change of Control, if a definitive agreement is in place for the Change of Control at the time of making of the Change of Control Offer. 

(c) Holders electing to have a Note purchased shall be required to surrender the Note, with an appropriate form duly completed, to the Issuer
at the address specified in the notice at least three Business Days prior to the purchase date. The Holders shall be entitled to 

  
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withdraw their election if the Trustee or the Issuer receive not later than one Business Day prior to the purchase date a facsimile transmission or letter setting forth the name of the Holder,
the principal amount of the Note which was delivered for purchase by the Holder and a statement that such Holder is withdrawing his election to have such Note purchased. Holders whose Definitive Notes are purchased only in part shall be issued new
Notes equal in principal amount to the unpurchased portion of the Definitive Notes surrendered. 
 (d) On the purchase date, all Notes
purchased by the Issuer under this Section shall be delivered to the Trustee for cancellation, and the Issuer shall pay the purchase price plus accrued and unpaid interest (including cash in an amount equal to accrued and unpaid PIK Interest) to the
Holders entitled thereto. 
 (e) Notwithstanding the foregoing provisions of this Section, the Issuer shall be deemed to have made a Change
of Control Offer upon a Change of Control if a third party makes the Change of Control Offer in the manner, at the times and otherwise in compliance with the requirements set forth in Section 4.08(b) applicable to a Change of Control Offer made
by the Issuer and purchases all Notes validly tendered and not withdrawn under such Change of Control Offer. 
 (f) At the time the Issuer
delivers Notes to the Trustee which are to be accepted for purchase, the Issuer shall also deliver an Officers’ Certificate stating that such Notes are to be accepted by the Issuer pursuant to and in accordance with the terms of this
Section 4.08. A Note shall be deemed to have been accepted for purchase at the time the Trustee, directly or through an agent, mails or delivers payment therefor to the surrendering Holder. 

(g) Prior to any Change of Control Offer, the Issuer shall deliver to the Trustee an Officers’ Certificate stating that all conditions
precedent contained herein to the right of the Issuer to make such offer have been complied with. 
 (h) The Issuer shall comply, to the
extent applicable, with the requirements of Rule 14e-1 of the Exchange Act and any other securities laws or regulations in connection with the repurchase of Notes pursuant to this Section 4.08. To the extent that the provisions of any
securities laws or regulations conflict with provisions of this Section 4.08, the Issuer shall comply with the applicable securities laws and regulations and shall not be deemed to have breached its obligations under this paragraph by virtue
thereof. 
 SECTION 4.09. Compliance Certificate. (a) The Issuer shall deliver to the Trustee within 120 days after
the end of each fiscal year of the Issuer an Officers’ Certificate stating that in the course of the performance by the signers of their duties as Officers of the Issuer they would normally have knowledge of any Default and whether or not the
signers know of any Default that occurred during such period. If they do, the certificate shall describe the Default, its status and what action the Issuer is taking or proposes to take with respect thereto. The Issuer also shall comply with
Section 314(a)(4) of the TIA. 
 (b) When any Default has occurred and is continuing under this Indenture, the Issuer shall deliver to
the Trustee, within 30 days after the occurrence thereof by registered or certified mail or facsimile transmission, an Officers’ Certificate specifying such event, notice or other action or inaction, its status and what action the
Issuer is taking or proposes to take in respect thereto. 

  
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 SECTION 4.10. Further Instruments and Acts. Upon request of the Trustee, the Issuer shall
execute and deliver such further instruments and do such further acts as may be reasonably necessary or proper to carry out more effectively the purpose of this Indenture. 

SECTION 4.11. Future Guarantors. (a) The Issuer shall cause each Restricted Subsidiary that Guarantees any Indebtedness of the
Issuer or any of the Guarantors (excluding a Guarantee of Indebtedness of a Non-Guarantor Restricted Subsidiary issued by a Non-Guarantor Restricted Subsidiary) to execute and deliver to the Trustee a Supplemental Indenture pursuant to which such
Restricted Subsidiary shall unconditionally Guarantee the full and prompt payment of the principal of, premium, if any, and interest on the Notes on a senior or pari passu basis and all other obligations under this Indenture. 

(b) Affinion Group shall cause each Subsidiary of Affinion Group that Guarantees the AGI Senior Notes (including any Indebtedness of
Affinion Group Incurred in exchange for, or the proceeds of which are used to redeem, refinance, replace, defease, discharge, refund or otherwise retire for value, in whole or in part, the AGI Senior Notes) or any AGI Unsecured Indebtedness to
execute and deliver to the Trustee a Supplemental Indenture pursuant to which such Subsidiary of Affinion Group shall unconditionally Guarantee the full and prompt payment of the principal of, premium, if any, and interest on the Notes on a senior
or pari passu basis and all other obligations under this Indenture. 
 (c) Notwithstanding Section 4.11(b), in the event
any Non-Subsidiary Guarantor other than Affinion Group is released and discharged in full from all of its obligations under Guarantees of (1) the AGI Senior Notes (including any Indebtedness of Affinion Group Incurred in exchange for, or the
proceeds of which are used to redeem, refinance, replace, defease, discharge, refund or otherwise retire for value, in whole or in part, the AGI Senior Notes) and (2) all other AGI Unsecured Indebtedness, then the Guarantee of such Guarantor
shall be automatically and unconditionally released or discharged. 
 (d) Each Guarantee shall be limited to an amount not to exceed the
maximum amount that can be guaranteed by that Guarantor without rendering the Guarantee, as it relates to such Guarantor, voidable under applicable law relating to fraudulent conveyance or fraudulent transfer or similar laws affecting the rights of
creditors generally. 
 Each Guarantee shall be released in accordance with Section 4.11(c) and Article Ten of this Indenture. 

SECTION 4.12. Liens. The Issuer will not, and will not permit any of its Restricted Subsidiaries to, and each of the Non-Subsidiary
Guarantors will not, create, incur, assume or otherwise cause or suffer to exist or become effective any Lien of any kind (other than, in the case of the Issuer and its Restricted Subsidiaries, Permitted Liens as defined in this Indenture and, in
the case of the Non-Subsidiary Guarantors, “Permitted Liens” as defined in the AGI Senior Notes Indenture) upon any of their property or assets, now owned or hereafter acquired, unless all payments due under this Indenture and the
Guarantees with respect to the 

  
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Notes and the Notes, in each case, are secured on an equal and ratable basis with the obligations so secured (or, in the case of Indebtedness subordinated to the Notes or the related Guarantees,
prior or senior thereto, with the same relative priority as the Notes shall have with respect to such subordinated Indebtedness) until such time as such obligations are no longer secured by a Lien. 

SECTION 4.13. Maintenance of Office or Agency. 

(a) Each of the Issuer and Affinion Group shall maintain an office or agency (which may be an office of the Trustee or an affiliate of the
Trustee or Registrar) where Notes may be surrendered for registration of transfer or for exchange and where notices and demands to or upon the Issuer or Affinion Group in respect of the Notes and this Indenture may be served. Each of the Issuer and
Affinion Group shall give prompt written notice to the Trustee of the location, and any change in the location, of such office or agency. If at any time either the Issuer or Affinion Group shall fail to maintain any such required office or agency or
shall fail to furnish the Trustee with the address thereof, such presentations, surrenders, notices and demands may be made or served at the corporate trust office of the Trustee as set forth in Section 13.02; provided, however,
that no service of legal process may be made on the Issuer or any Guarantor at an office of the Trustee. 
 (b) The Issuer may also from time
to time designate one or more other offices or agencies where the Notes may be presented or surrendered for any or all such purposes and may from time to time rescind such designations; provided, however, that no such designation or
rescission shall in any manner relieve the Issuer of its obligation to maintain an office or agency for such purposes. The Issuer shall give prompt written notice to the Trustee of any such designation or rescission and of any change in the location
of any such other office or agency. 
 (c) Each of the Issuer and Affinion Group hereby designates the corporate trust office of the Trustee
or its Agent, as such office or agency of the Issuer in accordance with Section 2.04. 
 SECTION 4.14. Additional Amounts. All
payments made by or on behalf of the Issuer under or with respect to the Notes, or by or on behalf of any Guarantor under or with respect to any Guarantee (each such person, a “Payor”), will be made free and clear of any withholding or
deduction for or on account of any tax, duty, levy, impost, assessment or other governmental charge of whatever nature (collectively, including interest, additions to tax or penalties applicable thereto, “Tax”) imposed or levied by or on
behalf of any jurisdiction in which such Payor is organized, resident or doing business for tax purposes or from or through which such Payor makes any payment on the Notes or a Guarantee, the United States or any department or political subdivision
of any of the foregoing (each, a “Relevant Taxing Jurisdiction”), unless an applicable withholding agent determines in its discretion to make a withholding or deduction for or on account of Tax. If withholding or deduction for or on
account of Tax is conducted by an applicable withholding agent in respect of a Relevant Taxing Jurisdiction from any payment made under or with respect to any Note or Guarantee, the Payor, subject to the exceptions listed below, will pay additional
amounts (“Additional Amounts”) as may be necessary to ensure that the net amount received by each holder or beneficial owner of the Notes after such withholding or deduction (including withholding or deduction attributable to
Additional Amounts payable hereunder) will not be less than the amount the holder or beneficial owner would have received if such Taxes had not been withheld or deducted. 

  
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 A Payor will not, however, pay Additional Amounts, on account of: 

(a) U.S. federal withholding Taxes imposed on amounts payable to or for the account of such holder or beneficial owner of the
Notes with respect to a Note pursuant to a law in effect on the date on which (i) such holder or beneficial owner acquires such Note or (ii) such holder or beneficial owner changes its jurisdiction as a payee for U.S. federal income Tax
purposes, except in each case to the extent that, pursuant to this Section 4.14, amounts with respect to such Taxes were payable with respect to a given Note, either to the immediate transferor, if any, of the Note or to such holder or
beneficial owner immediately before it changed its jurisdiction as a payee for U.S. federal income Tax purposes; 
 (b) any
Taxes imposed by reason of the holder or the beneficial owner, or a fiduciary, settlor, beneficiary, member or shareholder of the holder if the holder is an estate, trust, partnership or corporation, or a person holding a power over an estate or
trust administered by a fiduciary holder, being considered as being or having been engaged in a trade or business in a Relevant Taxing Jurisdiction or having or having had a permanent establishment in a Relevant Taxing Jurisdiction; 

(c) any payment to a Holder that is not the sole beneficial owner of the Notes, or a portion of the Notes, or that is a
fiduciary, partnership or limited liability company, but only to the extent that a beneficial owner with respect to the Holder, a beneficiary or settlor with respect to the fiduciary, or a beneficial owner or member of the partnership or limited
liability company would not have been entitled to the payment of Additional Amounts had the beneficiary, settlor, beneficial owner or member received directly its beneficial or distributive share of the payment; 

(d) any Taxes that are imposed otherwise than by withholding from a payment on any Note or any Guarantee; 

(e) any Taxes giving rise to such Additional Amounts that would not have been imposed but for the existence of any present or
former connection between the holder or beneficial owner of the Notes and the Relevant Taxing Jurisdiction (other than any connection resulting solely from the acquisition, ownership, holding or disposition of Notes, the receipt of payments
thereunder or under any Guarantee and/or the exercise or enforcement of rights under any Notes or any Guarantee); 
 (f) any
Taxes giving rise to such Additional Amounts that would not have been imposed but for the failure of the holder or beneficial owner of Notes, following a given holder’s acquisition of at least one Note or the Issuer’s or the Payor’s
written request addressed to the holder, to the extent such holder or beneficial owner is legally eligible to do so, to comply with any certification, identification, information or other reporting requirements, whether required by statute, treaty,
regulation or administrative practice of a Relevant Taxing Jurisdiction, that would not materially prejudice a given 

  
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holder’s commercial position—except that provision of the appropriate IRS Form W-8, IRS Form W-9, HMRC Form DT Company, and HMRC Form US-Company (or any substantially similar forms)
shall not be considered to materially prejudice a holder’s or beneficial owner’s commercial position—as a precondition to exemption from, or reduction in the rate of deduction or withholding of, Taxes imposed by the Relevant Taxing
Jurisdiction (including, without limitation, a certification that the holder or beneficial owner is not resident in the Relevant Taxing Jurisdiction); 

(g) any estate, inheritance, gift, sales, transfer, wealth, capital gains, value added, personal property or any similar Taxes;

 (h) any Tax that would have been avoided by presenting the relevant Note by or on behalf of a holder or beneficial owner
to another paying agent in another Member State of the European Union; 
 (i) any Taxes giving rise to the Additional Amounts
that would not have been imposed but for the presentation of a Note for payment (where presentation is required) by or on behalf of the relevant holder or beneficial owner more than 30 days after the relevant payment is first made available to the
Holder of the relevant Note, except to the extent that such holder or beneficial owner would have been entitled to Additional Amounts had the relevant Note been presented for payment on the last day of such 30 day period; 

(j) any backup withholding Tax imposed pursuant to section 3406 of the Code (or any amended or successor provisions); 

(k) any withholding or deduction that is imposed on a payment to an individual and that is required to be made pursuant to
European Council Directive 2003/48/EC on the taxation of savings income which was adopted by the ECOFIN Council on June 3, 2003 or any law or agreement whether or not solely between Member States of the European Union implementing or complying
with, or introduced in order to conform to or supplement, such directive (the “EU Savings Tax Directive”) or is required to be made pursuant to the Agreement between the European Community and the Swiss Confederation dated
October 26, 2004 providing for measures equivalent to those laid down in the EU Savings Tax Directive or any law or other governmental regulation implementing or complying with, or introduced in order to conform to, such agreement; 

(l) any Taxes giving rise to such Additional Amounts that are withholding tax imposed pursuant to Sections 1471 through 1474 of
the Code as of the date hereof (or any amended or successor version that is substantively comparable and not materially more onerous to comply with), any current or future regulations, official interpretations or administrative authority promulgated
thereunder and any agreements entered into pursuant to Section 1471(b)(1) of the Code as in effect on the date hereof (or any amended or successor version that is substantively comparable and not materially more onerous to comply with), and,
for the avoidance of doubt, any intergovernmental agreement (and related legislation, rules or practices) implementing the foregoing; or 

  
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 (m) any Taxes resulting from any combination of items (a), (b), (c), (d), (e),
(f), (g), (h), (i), (j), (k) and (l). 
 The applicable withholding agent will (i) make any such withholding or deduction and (ii) remit the
full amount deducted or withheld to the relevant authority in accordance with applicable law. The Payor will use commercially reasonable efforts to obtain certified copies of tax receipts evidencing the payment of any Taxes so deducted or withheld
from each Relevant Taxing Jurisdiction imposing such Taxes. The Payor or a Paying Agent will provide to the Trustee, within a reasonable time after the date the payment of any Taxes so deducted or withheld is due pursuant to applicable law, either a
certified copy or tax receipts evidencing such payment, or, if such tax receipts are not reasonably available to the applicable withholding agent, such other documentation that provides reasonable evidence of such payment by the Payor or a Paying
Agent. 
 The Payor will deliver to the Trustee an Officer’s Certificate stating that such Additional Amounts will be payable prior to the date on
which such payments will be made, and the amounts so payable, and will set forth such other information necessary to enable the Trustee to pay such Additional Amounts to holders on the payment date. Any such certificate will be delivered a
reasonable amount of time in advance of when the payments in question are required to be made. The Payor will promptly publish a notice in accordance with the provisions of this Indenture stating that such Additional Amounts will be payable and
describing the obligation to pay such amounts. 
 The Payors, severally and not jointly, will reimburse the holders of Notes, upon written request of such
holder of Notes and certified proof of payment for the amount of (i) any Taxes levied or imposed by a Relevant Taxing Jurisdiction and payable by such holder (or, if such holder is not a given Note’s beneficial owner, the Note’s
beneficial owner) in connection with payments made under or with respect to the Notes or under or with respect to any Guarantee; and (ii) any Taxes levied or imposed with respect to any reimbursement under the foregoing clause (i) or this
clause (ii), so that the net amount received by such holder (or, if such holder is not a given Note’s beneficial owner, the Note’s beneficial owner) after such reimbursement will not be less than the net amount such holder (or, if such
holder is not a given Note’s beneficial owner, the Note’s beneficial owner) would have received if the Taxes giving rise to the reimbursement described in clauses (i) and/or (ii) had not been imposed, provided,
however, that the indemnification obligation provided for in this paragraph shall not extend to Taxes imposed for which the holder or beneficial owner of the Notes would not have been eligible to receive payment of Additional Amounts
hereunder by virtue of clauses (a) through (m) above or to the extent such holder or beneficial owner received Additional Amounts with respect to such payments. 

In addition, the Payor will pay any stamp, issue, registration, court, documentary, excise or other similar taxes, charges and duties, including interest,
additions to tax and penalties with respect thereto, imposed by any Relevant Taxing Jurisdiction at any time in respect of the execution, issuance, registration or initial delivery of the Notes or any Guarantee or any other document or instrument
referred to thereunder and any such taxes, charges or duties imposed by any Relevant Taxing Jurisdiction at any time as a result of, or in connection with (i) the payments made pursuant to the Notes or any Guarantee or any other document or
instrument referred to thereunder and/or (ii) the enforcement of the Notes or any Guarantee or any other document or instrument referred to thereunder. 

  
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 The obligations described under this Section 4.14 will survive any termination, defeasance or discharge of
this Indenture and will apply mutatis mutandis to any successor Payor and to any jurisdiction in which such successor is organized, doing business or is otherwise resident for tax purposes or any jurisdiction from or through which payment is
made by such successor or its respective agents. Whenever this Indenture refers to, in any context, the payment of principal, premium, if any, interest or any other amount payable under or with respect to any Note or under any Guarantee, such
reference includes the payment of Additional Amounts or indemnification payments as described hereunder, if applicable. 
 SECTION 4.15.
Asset Sales by Affinion Group. (a) Affinion Group shall not, and shall not permit any of its Restricted Subsidiaries to, cause or make an Asset Sale as defined in the AGI Senior Notes Indenture (an “Affinion Group Asset Sale”),
unless (x) Affinion Group or any of its Restricted Subsidiaries, as the case may be, receives consideration at the time of such Affinion Group Asset Sale at least equal to the Fair Market Value (as determined in good faith by the Board of
Directors of Affinion Group) of the assets sold or otherwise disposed of and (y) at least 75% of the consideration therefor received by Affinion Group or such Restricted Subsidiary, as the case may be, is in the form of Cash Equivalents;
provided that the amount of: 
 (i) any liabilities (as shown on Affinion Group’s or such Restricted Subsidiary’s most recent
balance sheet) of Affinion Group or any Restricted Subsidiary of Affinion Group (other than liabilities that are by their terms subordinated to the Notes) that are assumed by the transferee of any such assets, 

(ii) any notes or other obligations or other securities or assets received by Affinion Group or such Restricted Subsidiary of Affinion Group
from such transferee that are converted by Affinion Group or such Restricted Subsidiary of Affinion Group into cash within 180 days of the receipt thereof (to the extent of the cash received), and 

(iii) any Designated Non-cash Consideration received by Affinion Group or any of its Restricted Subsidiaries in such Affinion Group Asset Sale
having an aggregate Fair Market Value (as determined in good faith by the Board of Directors of Affinion Group), taken together with all other Designated Non-cash Consideration received pursuant to this clause (iii) that is at that time
outstanding, not to exceed the greater of $50.0 million or 2.5% of Total Assets of Affinion Group at the time of the receipt of such Designated Non-cash Consideration (with the Fair Market Value of each item of Designated Non-cash Consideration
being measured at the time received and without giving effect to subsequent changes in value) 
 shall be deemed to be Cash Equivalents for
the purposes of this Section 4.15(a). 
 (b) Within 365 days after the receipt by Affinion Group or any Restricted Subsidiary of
Affinion Group of the net proceeds of any Affinion Group Asset Sale, Affinion Group or such Restricted Subsidiary of Affinion Group may apply the net proceeds from such Affinion Group Asset Sale, at its option: 

  
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 (i) to repay (x) Secured Indebtedness, including Indebtedness under the AGI Credit Agreement
and any other Credit Agreement to which Affinion Group is a party, to the extent required, and, if the Indebtedness repaid is revolving credit Indebtedness, to correspondingly reduce commitments with respect thereto, (y) Pari Passu
Indebtedness (provided that if Affinion Group or any Guarantor shall so reduce obligations under Pari Passu Indebtedness (other than Pari Passu Indebtedness that is Secured Indebtedness), Affinion Group shall equally and ratably reduce
obligations under the Notes or (z) Indebtedness of a Non-Guarantor Restricted Subsidiary of Affinion Group, in each case other than Indebtedness owed to Affinion Group or an Affiliate of Affinion Group; or 

(ii) to make an investment in any one or more businesses (provided that if such investment is in the form of the acquisition of Capital Stock
of a Person, such acquisition results in such Person becoming a Restricted Subsidiary of Affinion Group), or capital expenditures or assets, in each case used or useful in a Similar Business; and/or 

(iii) to make an investment in any one or more businesses (provided that if such investment is in the form of the acquisition of Capital Stock
of a Person, such acquisition results in such Person becoming a Restricted Subsidiary of Affinion Group), properties or assets that replace the properties and assets that are the subject of such Affinion Group Asset Sale or Event of Loss; 

provided that in the case of this Section 4.15(b)(ii) and (iii), a binding commitment shall be treated as a permitted application of the
net proceeds of any Affinion Group Asset Sale from the date of such commitment so long as to purchase (x) such purchase is consummated within 545 days after the receipt by Affinion Group or any Restricted Subsidiary of the net proceeds of any
Affinion Group Asset Sale and (y) if such purchase is not consummated within the period set forth in subclause (x), the net proceeds of any Affinion Group Asset Sale not so applied shall be deemed to be Excess Proceeds (as defined below). 

(c) Pending the final application of any net proceeds from an Affinion Group Asset Sale, Affinion Group or such Restricted Subsidiary of
Affinion Group may temporarily reduce Indebtedness under a revolving credit facility, if any, or otherwise invest such net proceeds in Cash Equivalents or Investment Grade Securities. Any net proceeds from any Affinion Group Asset Sale that are not
applied as provided and within the time period set forth in clause (b) of this Section 4.15 shall be deemed to constitute “Affinion Group Asset Sale Excess Proceeds.” 

When the aggregate amount of Affinion Group Asset Sale Excess Proceeds exceeds $25.0 million, Affinion Group shall make an offer to all
holders of the Notes (and, at the option of Affinion Group, to holders of any Pari Passu Indebtedness, including the AGI Senior Notes) (an “Affinion Group Asset Sale Offer”) to purchase the maximum principal amount of the Notes (and
such Pari Passu Indebtedness) that is an integral multiple of $1,000 that may be purchased out of the Affinion Group Asset Sale Excess Proceeds at an offer price in cash in an amount equal to 100% of the principal amount thereof (or, in the
event such Pari Passu Indebtedness was issued with significant original issue discount, 100% of the accreted value thereof), plus accrued and unpaid interest and all additional interest owing on the Notes pursuant to any related registration
rights agreement, if any (or, in respect of such Pari Passu Indebtedness, such lesser price, if any, as may be provided for by the terms of such Pari Passu Indebtedness), to the date fixed for the closing of such offer, in accordance
with the procedures set forth in this Indenture. 

  
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 Affinion Group shall commence an Affinion Group Asset Sale Offer with respect to Affinion
Group Asset Sale Excess Proceeds within ten Business Days after the date that Affinion Group Asset Sale Excess Proceeds exceed $25.0 million by mailing or electronically transmitting the notice required pursuant to the terms of this Indenture,
with a copy to the Trustee. To the extent that the aggregate amount of the Notes (and such Pari Passu Indebtedness) tendered pursuant to an Affinion Group Asset Sale Offer is less than the Affinion Group Asset Sale Excess Proceeds, Affinion
Group may use any remaining Affinion Group Asset Sale Excess Proceeds for any purpose that is not prohibited by this Indenture. If the aggregate principal amount of the Notes surrendered by holders thereof exceeds the amount of Affinion Group Asset
Sale Excess Proceeds, the tender agent (or if none, the Trustee) shall select the Notes to be purchased in accordance with Section 4.15(f) in the case of the Notes (and any such Pari Passu Indebtedness shall be selected by Affinion Group
in accordance with the agreement governing such Pari Passu Indebtedness). Upon completion of any such Affinion Group Asset Sale Offer, the amount of Affinion Group Asset Sale Excess Proceeds shall be reset at zero.  

(d) Affinion Group shall comply with the requirements of Rule 14e-1 under the Exchange Act and any other securities laws and regulations to the
extent such laws or regulations are applicable in connection with the repurchase of the Notes pursuant to an Affinion Group Asset Sale Offer. To the extent that the provisions of any securities laws or regulations conflict with the provisions of
this Indenture, Affinion Group shall comply with the applicable securities laws and regulations and shall not be deemed to have breached its obligations described in this Indenture by virtue thereof. 

(e) Not later than the date upon which written notice of an Affinion Group Asset Sale Offer is delivered to the trustee under this Indenture as
provided above, Affinion Group shall deliver to the Trustee an Officers’ Certificate as to (i) the amount of the Affinion Group Asset Sale Excess Proceeds, (ii) the allocation of the net proceeds from the Affinion Group Asset Sales
pursuant to which such Affinion Group Asset Sale Offer is being made and (iii) the compliance of such allocation with the provisions of Sections 4.15(b) and (c). On such date, Affinion Group shall also irrevocably deposit with the Trustee or
with a paying agent (or, if a Wholly Owned Restricted Subsidiary of Affinion Group is acting as a Paying Agent, segregate and hold in trust) an amount equal to the Affinion Group Asset Sale Excess Proceeds to be invested in Cash Equivalents, as
directed in writing by Affinion Group, and to be held for payment in accordance with the provisions of this Section 4.15. Upon the expiration of the period for which the Affinion Group Asset Sale Offer remains open (the “Affinion Group
Asset Sale Offer Period”), Affinion Group shall deliver to the Trustee for cancellation the Notes or portions thereof that have been properly tendered to and are to be accepted by Affinion Group. The Trustee (or a Paying Agent, if not the
trustee under this Indenture) shall, on the date of purchase, mail or deliver payment to each tendering Holder in the amount of the purchase price. In the event that the Affinion Group Asset Sale Excess Proceeds delivered by Affinion Group to the
Trustee is greater than the purchase price of the Notes tendered, the trustee under this Indenture shall deliver the excess to Affinion Group immediately after the expiration of the Affinion Group Asset Sale Offer Period for application in
accordance with this Section 4.15. 

  
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 (f) Holders electing to have a Note purchased shall be required to surrender the Note, with an
appropriate form duly completed, to Affinion Group at the address specified in the notice at least three Business Days prior to the purchase date. Holders shall be entitled to withdraw their election if the trustee under this Indenture or Affinion
Group receive not later than one Business Day prior to the purchase date, a facsimile transmission or letter setting forth the name of the Holder, the principal amount of the Note which was delivered by the Holder for purchase and a statement that
such Holder is withdrawing his election to have such Note purchased. If at the end of the Affinion Group Asset Sale Offer Period more Notes (and Pari Passu Indebtedness) are tendered pursuant to an Affinion Group Asset Sale Offer than
Affinion Group is required to purchase, the principal amount of the Notes (and Pari Passu Indebtedness) to be purchased shall be determined pro rata based on the principal amounts so tendered and the selection of the actual Notes of each
series for purchase shall be made by the tender agent (or if none, the Trustee) on a pro rata basis to the extent practicable; provided, however, that no Notes of $2,000 or less shall be purchased in part. 

(g) Notices of an Affinion Group Asset Sale Offer shall be mailed by first class mail, postage prepaid or electronically transmitted, at least
30 but not more than 60 days before the purchase date to each Holder at such Holder’s registered address and to the trustee under this Indenture. If any Note is to be purchased in part only, any notice of purchase that relates to such Note
shall state the portion of the principal amount thereof that has been or is to be purchased. 
 (h) A Note in principal amount equal to the
unpurchased portion of any Definitive Note purchased in part shall be issued in the name of the Holder thereof upon cancellation of the original Note. On and after the purchase date, unless Affinion Group defaults in payment of the purchase price,
interest shall cease to accrue on Notes or portions thereof purchased. 
 Notwithstanding anything to the contrary described in this Section 4.15,
Asset Sales made by the Issuer and its Restricted Subsidiaries shall be made only in accordance with the provisions of Section 4.06 herein. 

SECTION 4.16. Admission to Trading. The Issuer shall use all commercially reasonable efforts to obtain and maintain the admission to
trading of the Notes on the Global Exchange Market of the Irish Stock Exchange; provided, however, that if the Issuer is unable to obtain admission to trading of the Notes on the Global Exchange Market of the Irish Stock Exchange or if
maintenance of such admission to trading becomes unduly onerous, the Issuer will use all commercially reasonable efforts to obtain and maintain an admission to trading of such Notes on another “recognized stock exchange” (as defined in
Section 1005 of the United Kingdom Income Tax Act of 2007). 
 SECTION 4.17. Excess Cash Flow Offer . (a) If at any time
the Excess Cash Flow Amount is positive, the Issuer shall make an offer to all holders of Notes (an “Excess Cash Flow Offer”) to purchase the maximum principal amount of Notes that is an integral multiple of $1,000 that may be
purchased out of an amount equal to twice the Excess Cash Flow Amount at an offer price in cash in an amount equal to 101% of the principal amount thereof, plus accrued 

  
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and unpaid interest (including an amount of cash equal to all accrued and unpaid PIK Interest); provided, however, that the Issuer shall not be obligated to make an Excess Cash Flow
Offer until the Excess Cash Flow Amount exceeds $5 million. The Issuer shall commence an Excess Cash Flow Offer within ten Business Days after the date that the Excess Cash Flow Amount is positive by mailing or electronically transmitting the notice
required pursuant to the terms of this Indenture, with a copy to the Trustee; provided, however, that the Issuer shall not be obligated to commence an Excess Cash Flow Offer until the Excess Cash Flow Amount exceeds $5 million. To the
extent that the aggregate amount of Notes tendered pursuant to an Excess Cash Flow Offer is less than the Excess Cash Flow Amount, the Issuer may use any remaining Excess Cash Flow Amount for any purpose that is not prohibited by this Indenture. If
the aggregate principal amount of Notes surrendered by holders thereof exceeds twice the amount of Excess Cash Flow Amount, the tender agent (or if none, the Trustee) shall select the Notes to be purchased in accordance with Section 4.17(d) in
the case of Notes. Upon completion of any such Excess Cash Flow Offer, the Issuer shall not be required to commence another Excess Cash Flow Offer until the Excess Cash Flow Amount on the new determination date exceeds the Excess Cash Flow Amount
that was the subject of the previously completed Excess Cash Flow Offer by at least $5 million. 
 (b) The Issuer shall comply with the
requirements of Rule 14e-1 under the Exchange Act and any other securities laws and regulations to the extent such laws or regulations are applicable in connection with the repurchase of the Notes pursuant to an Excess Cash Flow Offer. To the
extent that the provisions of any securities laws or regulations conflict with the provisions of this Indenture, the Issuer shall comply with the applicable securities laws and regulations and shall not be deemed to have breached its obligations
described in this Indenture by virtue thereof. 
 (c) Not later than the date upon which written notice of an Excess Cash Flow Offer is
delivered to the Trustee as provided above, the Issuer shall deliver to the Trustee an Officers’ Certificate as to the Excess Cash Flow Amount that is the subject of such Excess Cash Flow Offer. On such date, the Issuer shall also irrevocably
deposit with the Trustee or with a Paying Agent (or, if the Issuer is acting as a Paying Agent, segregate and hold in trust) an amount equal to twice the Excess Cash Flow Amount to be invested in Cash Equivalents, as directed in writing by the
Issuer, and to be held for payment in accordance with the provisions of this Section 4.17. Upon the expiration of the period for which the Excess Cash Flow Offer remains open (the “Excess Cash Flow Offer Period”), the Issuer
shall deliver to the Trustee for cancellation the Notes or portions thereof that have been properly tendered to and are to be accepted by the Issuer. The Trustee (or a Paying Agent, if not the Trustee) shall, on the date of purchase, mail or deliver
payment to each tendering Holder in the amount of the purchase price. In the event that the amount irrevocably deposited by the Issuer with the Trustee is greater than the purchase price of the Notes tendered, the Trustee shall deliver the excess to
the Issuer immediately after the expiration of the Offer Period for application in accordance with this Section 4.17. 
 (d) Holders
electing to have a Note purchased shall be required to surrender the Note, with an appropriate form duly completed, to the Issuer at the address specified in the notice at least three Business Days prior to the purchase date. Holders shall be
entitled to withdraw their election if the Trustee or the Issuer receive not later than one Business Day prior 

  
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to the purchase date, a facsimile transmission or letter setting forth the name of the Holder, the principal amount of the Note which was delivered by the Holder for purchase and a statement that
such Holder is withdrawing his election to have such Note purchased. If at the end of the Excess Cash Flow Offer Period more Notes are tendered pursuant to an Excess Cash Flow Offer than the Issuer is required to purchase, the principal amount of
the Notes to be purchased shall be determined pro rata based on the principal amounts so tendered and the selection of the actual Notes of each series for purchase shall be made by the tender agent (or if none, the Trustee) on a pro rata basis to
the extent practicable; provided, however, that no Notes of $2,000 or less shall be purchased in part. 
 (e) Notice of an
Excess Cash Flow Offer shall be mailed by first class mail, postage prepaid or electronically transmitted, at least 30 but not more than 60 days before the purchase date to each Holder at such Holder’s registered address and to
the Trustee. If any Note is to be purchased in part only, any notice of purchase that relates to such Note shall state the portion of the principal amount thereof that has been or is to be purchased. 

A new Note in principal amount equal to the unpurchased portion of any Definitive Note purchased in part shall be issued in the name of the
Holder thereof upon cancellation of the original Definitive Note. On and after the purchase date, unless the Issuer defaults in payment of the purchase price, interest shall cease to accrue on Notes or portions thereof purchased. 

ARTICLE 5 
 MERGER,
CONSOLIDATION OR SALE OF ALL 
 OR SUBSTANTIALLY ALL ASSETS 

SECTION 5.01. Merger, Consolidation or Sale of All or Substantially All Assets. (a) The Issuer may not consolidate, amalgamate or
merge with or into or wind up into (whether or not the Issuer is the surviving corporation), or sell, assign, transfer, lease, convey or otherwise dispose of all or substantially all of its properties or assets in one or more related transactions
to, any Person unless: 
 (i) the Issuer is a surviving Person or the Person formed by or surviving any such consolidation,
amalgamation or merger (if other than the Issuer) or to which such sale, assignment, transfer, lease, conveyance or other disposition has been made is a corporation, partnership or limited liability company organized or existing under the laws of
the United States, any state thereof, the District of Columbia or any territory thereof (the Issuer or such Person, as the case may be, being herein called the “Successor Issuer”); 

(ii) the Successor Issuer (if other than the Issuer) expressly assumes all the obligations of the Issuer under this Indenture
and the Notes pursuant to supplemental indentures or other documents or instruments; 
 (iii) immediately after giving effect
to such transaction no Default or Event of Default shall have occurred and be continuing; 

  
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 (iv) immediately after giving pro forma effect to such transaction, as if such
transaction had occurred at the beginning of the applicable four-quarter period (and treating any Indebtedness which becomes an obligation of the Successor Issuer or any of its Restricted Subsidiaries as a result of such transaction as having been
Incurred by the Successor Issuer or such Restricted Subsidiary at the time of such transaction), either 
 (A) the Successor
Issuer would be permitted to make a Restricted Payment of at least $1.00 pursuant to the Fixed Charge Coverage Ratio test set forth Section 4.04(a)(iv); or 

(B) the Fixed Charge Coverage Ratio for the Successor Issuer and its Restricted Subsidiaries would be greater than or equal to
such ratio for the Issuer and its Restricted Subsidiaries immediately prior to such transaction; 
 (v) each Guarantor,
unless it is the other party to the transactions described above, shall have by supplemental indenture confirmed that its Guarantee shall apply to such Person’s obligations under this Indenture and the Notes; 

(vi) if the Successor Issuer is not organized as a corporation after such transaction, a successor corporation which is a
Subsidiary of the Successor Issuer shall continue to be co-obligor of the Notes and shall have by supplemental indenture confirmed its obligations under this Indenture and the Notes; and 

(vii) the Issuer shall have delivered to the Trustee an Officers’ Certificate and an Opinion of Counsel, each stating that
such consolidation, amalgamation, merger or transfer and such supplemental indenture (if any) comply with this Indenture. 
 The
Successor Issuer (if other than the Issuer) shall succeed to, and be substituted for, the Issuer under this Indenture and the Notes, and the Issuer shall automatically be released and discharged from its obligations under this Indenture and the
Notes, but in the case of a lease of all or substantially all of its assets, the Issuer shall not be released from the obligations to pay the principal of and interest on the Notes. Notwithstanding the foregoing Section 5.01(a)(iii) and (iv),
(a) any Restricted Subsidiary may consolidate or amalgamate with, merge into, sell, assign or transfer, lease, convey or otherwise dispose of all or part of its properties and assets to the Issuer or to another Restricted Subsidiary and
(b) the Issuer may merge, amalgamate or consolidate with an Affiliate incorporated or organized solely for the purpose of incorporating or organizing the Issuer in another state of the United States, the District of Columbia or any territory of
the United States so long as the amount of Indebtedness of the Issuer and its Restricted Subsidiaries is not increased thereby (any transaction described in this sentence a “Specified Merger/Transfer Transaction”). This
Section 5.01 shall not apply to a sale, assignment, transfer, conveyance or other disposition of assets between or among the Issuer and its Restricted Subsidiaries. 

  
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 For purposes of this Section 5.01, the sale, lease, conveyance, assignment, transfer or
other disposition of all or substantially all of the properties and assets of one or more Subsidiaries of the Issuer, which properties and assets, if held by the Issuer instead of such Subsidiaries, would constitute all or substantially all of the
properties and assets of the Issuer on a consolidated basis, shall be deemed to be the transfer of all or substantially all of the properties and assets of the Issuer. 

(b) Subject to Section 10.02(b), each Guarantor shall not, and the Issuer shall not permit any Subsidiary Guarantor to, consolidate,
amalgamate or merge with or into or wind up into (whether or not such Guarantor is the surviving Person), or sell, assign, transfer, lease, convey or otherwise dispose of all or substantially all of its properties or assets in one or more related
transactions to, any Person unless: 
 (i) either 

(A) such Guarantor is a surviving Person or the Person formed by or surviving any such consolidation, amalgamation or
merger (if other than such Guarantor) or to which such sale, assignment, transfer, lease, conveyance or other disposition is made is a corporation, partnership or limited liability company organized or existing under the laws of the United States,
any state thereof, the District of Columbia or any territory thereof (such Guarantor or such Person, as the case may be, being herein called the “Successor Guarantor”) and the Successor Guarantor (if other than such Guarantor)
expressly assumes all the obligations of such Guarantor under this Indenture and such Guarantor’s Guarantee pursuant to a supplemental indenture or other documents or instruments; or 

(B) such sale or other disposition or consolidation or merger complies with Section 4.06 or Section 4.15; 

(ii) immediately after giving effect to such transaction (and treating any Indebtedness which becomes an obligation of the
Successor Guarantor or any of its Subsidiaries as a result of such transaction as having been Incurred by the Successor Guarantor or such Subsidiary at the time of such transaction), no Default or Event of Default shall have occurred and be
continuing; and 
 (iii) any Successor Guarantor (if other than such Guarantor) shall have delivered or caused to be
delivered to the Trustee an Officers’ Certificate and an Opinion of Counsel, each stating that such consolidation, amalgamation, merger or transfer and such supplemental indenture (if any) comply with this Indenture. 

The Successor Guarantor shall succeed to, and be substituted for, such Guarantor under this Indenture and such Guarantor’s Guarantee, and
such Guarantor shall automatically be released and discharged from its obligations under this Indenture and such Guarantor’s guarantee. Notwithstanding Section 5.01(b)(ii), (i) a Guarantor may merge, amalgamate or consolidate with an
Affiliate incorporated or organized solely for the purpose of incorporating or organizing such Guarantor in another state of the United States, the District of Columbia or any territory of the United States, so long as the amount of Indebtedness of
the Guarantor is not increased thereby and (ii) a Guarantor may merge, amalgamate or consolidate with another Guarantor or the Issuer. 

  
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 ARTICLE 6 

DEFAULTS AND REMEDIES 

SECTION 6.01. Events of Default. An “Event of Default” with respect to all of the Notes occurs if: 

(a) a default in any payment of interest on the Notes when due that continues for 30 days; 

(b) a default in the payment of principal or premium, if any, of the Notes when due at its Stated Maturity, upon optional redemption, upon
required repurchase, upon declaration or otherwise; 
 (c) the failure by the Issuer, any of its Restricted Subsidiaries or any of the
Non-Subsidiary Guarantors to comply with the provisions set forth in Article Five of this Indenture; 
 (d) the failure by the Issuer,
any of its Restricted Subsidiaries or any of the Non-Subsidiary Guarantors to comply for 30 days after notice with any of its obligations under Article Four of this Indenture (other than a failure to purchase Notes); 

(e) the failure by the Issuer, any of its Restricted Subsidiaries or any of the Non-Subsidiary Guarantors to comply for 60 days after
notice with its other agreements contained in the Notes or this Indenture, 
 (f) the failure by the Issuer or any Significant Subsidiary to
pay any Indebtedness (other than Indebtedness owing to a Restricted Subsidiary of the Issuer) within any applicable grace period after final maturity or the acceleration of any such Indebtedness by the holders thereof because of a default, in each
case, if the total amount of such Indebtedness unpaid or accelerated exceeds $10.0 million or its foreign currency equivalent, 
 (g) the
failure by Affinion Group or any AGI Significant Subsidiary to pay any Indebtedness (other than Indebtedness owing to a Restricted Subsidiary of Affinion Group (as such term is defined in the AGI Senior Notes Indenture)) within any applicable grace
period after final maturity or the acceleration of any such Indebtedness by the holders thereof because of a default, in each case, if the total amount of such Indebtedness unpaid or accelerated exceeds $30.0 million or its foreign currency
equivalent, 
 (h) the Issuer, Affinion Group, any Significant Subsidiary or any AGI Significant Subsidiary pursuant to or within the meaning
of any Bankruptcy Law: 
 (i) commences a voluntary case; 

(ii) consents to the entry of an order for relief against it in an involuntary case; 

  
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 (iii) consents to the appointment of a Custodian of it or for any substantial
part of its property; or 
 (iv) makes a general assignment for the benefit of its creditors 

(v) or takes any comparable action under any foreign laws relating to insolvency, 

(i) a court of competent jurisdiction enters an order or decree under any Bankruptcy Law that: 

(i) is for relief against the Issuer or any Significant Subsidiary in an involuntary case; 

(ii) appoints a Custodian of the Issuer or any Significant Subsidiary or for any substantial part of its property; or 

(iii) orders the winding up or liquidation of the Issuer or any Significant Subsidiary; 

or any similar relief is granted under any foreign laws and the order or decree remains unstayed and in effect for 60 days, (the provisions
under 6.01(h) and (i) are collectively referred to herein as the “bankruptcy provisions”); 
 (j) failure
by the Issuer or any Significant Subsidiary to pay final judgments aggregating in excess of $10.0 million or its foreign currency equivalent (net of any amounts which are covered by enforceable insurance policies issued by solvent carriers), which
judgments are not discharged, waived or stayed for a period of 60 days, 
 (k) failure by the Affinion Group or any AGI Significant
Subsidiary to pay final judgments aggregating in excess of $30.0 million or its foreign currency equivalent (net of any amounts which are covered by enforceable insurance policies issued by solvent carriers), which judgments are not discharged,
waived or stayed for a period of 60 days, or 
 (l) any Guarantee of a Significant Subsidiary or an AGI Significant Subsidiary
ceases to be in full force and effect (except as contemplated by the terms thereof) or any Guarantor that qualifies as a Significant Subsidiary or an AGI Significant Subsidiary denies or disaffirms its obligations under this Indenture or any
Guarantee and such Default continues for 10 days. 
 The foregoing shall constitute Events of Default whatever the reason for any
such Event of Default and whether it is voluntary or involuntary or is effected by operation of law or pursuant to any judgment, decree or order of any court or any order, rule or regulation of any administrative or governmental body. 

The term “Bankruptcy Law” means Title 11, United States Code, or any similar Federal or state law for the relief of debtors.
The term “Custodian” means any receiver, trustee, assignee, liquidator, custodian or similar official under any Bankruptcy Law. 

  
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 A default under Section 6.01(d) and (e) shall not constitute an Event of Default until
the Trustee or the Holders of 25% in principal amount of the Notes outstanding notify the Issuer (and, when the Holders provide such notice, the Trustee) of the default and the Issuer does not cure such default within the time specified in
Section 6.01(d) and (e) hereof after receipt of such notice. 
 SECTION 6.02. Acceleration. If an Event of Default (other
than an Event of Default specified in Section 6.01(h) or (i)) occurs and is continuing, the Trustee or the Holders of at least 25% in principal amount of the Notes outstanding by notice to the Issuer (and, when the Holders provide
such notice, the Trustee) may declare the principal of, premium, if any, and accrued but unpaid interest on all the Notes to be due and payable. Upon such a declaration, such principal and interest shall be due and payable immediately. 

If an Event of Default specified in Section 6.01(h) or (i) occurs, the principal of, premium, if any, and interest on all the Notes
shall become immediately due and payable without any declaration or other act on the part of the Trustee or any Holders. 
 In the event of
any Event of Default specified in Section 6.01(f) occurs, such Event of Default and all consequences thereof (excluding, however, any resulting payment default) shall be annulled, waived and rescinded, automatically and without any action by
the Trustee or the Holders of the Notes, if within 20 days after such Event of Default arose the Issuer delivers an Officers’ Certificate to the Trustee stating that (x) the Indebtedness or guarantee that is the basis for such
Event of Default has been discharged or (y) the requisite number of holders thereof have rescinded or waived the acceleration, notice or action (as the case may be) giving rise to such Event of Default or (z) the default that is the basis
for such Event of Default has been cured, it being understood that in no event shall an acceleration of the principal amount of the Notes be annulled, waived or rescinded upon the happening of any such events. 

The Holders of a majority in principal amount of the Notes by notice to the Trustee may rescind an acceleration and its consequences if the
rescission would not conflict with any judgment or decree and if all existing Events of Default have been cured or waived except nonpayment of principal or interest that has become due solely because of acceleration; provided, however,
that if the Notes were accelerated as a result of an Event of Default described in clause (a) or (b) of Section 6.01, Holders of a majority in principal amount of the outstanding Notes must also agree to rescind such acceleration and
its consequences. No such rescission shall affect any subsequent Default or impair any right consequent thereto. 
 SECTION 6.03. Other
Remedies. If an Event of Default occurs and is continuing, the Trustee may pursue any available remedy at law or in equity to collect the payment of principal of or interest on the Notes or to enforce the performance of any provision of the
Notes or this Indenture. 
 The Trustee may maintain a proceeding even if it does not possess any of the Notes or does not produce any of
them in the proceeding. A delay or omission by the Trustee or any Holder in exercising any right or remedy accruing upon an Event of Default shall not impair the right or remedy or constitute a waiver of or acquiescence in the Event of Default. No
remedy is exclusive of any other remedy. All available remedies are cumulative. 

  
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 SECTION 6.04. Waiver of Past Defaults. When a Default is waived, it is deemed cured and
the Issuer, the Trustee and the Holders shall be restored to their former positions and rights under this Indenture, but no such waiver shall extend to any subsequent or other Default or impair any consequent right. 

SECTION 6.05. Control by Majority. The Holders of a majority in principal amount of the Notes may direct the time, method and place of
conducting any proceeding for any remedy available to the Trustee or of exercising any trust or power conferred on the Trustee. However, the Trustee may refuse to follow any direction that conflicts with law or this Indenture or, subject to
Section 7.01, that the Trustee determines is unduly prejudicial to the rights of any other Holder or that would involve the Trustee in personal liability; provided, however, that the Trustee may take any other action deemed proper by the
Trustee that is not inconsistent with such direction. Prior to taking any action under this Indenture, the Trustee shall be entitled to security or indemnity satisfactory to it in its sole discretion against all losses, liabilities and expenses
caused by taking or not taking such action. 
 SECTION 6.06. Limitation on Suits. (a) Except to enforce the right to receive
payment of principal, premium (if any) or interest when due, no Holder may pursue any remedy with respect to this Indenture or the Notes unless: 

(i) such Holder has previously given the Trustee written notice that an Event of Default is continuing, 

(ii) Holders of at least 25% in principal amount of the Notes outstanding in writing have requested the Trustee to pursue
the remedy, 
 (iii) such Holders have offered the Trustee reasonable security or indemnity (reasonably satisfactory to the
Trustee) against any loss, liability or expense, 
 (iv) the Trustee has not complied with such request
within 60 days after the receipt of the request and the offer of security or indemnity, and 
 (v) the Holders of a
majority in principal amount of the outstanding Notes have not given the Trustee a written direction inconsistent with such request within such 60-day period. 

(b) A Holder may not use this Indenture to prejudice the rights of another Holder or to obtain a preference or priority over another Holder (it
being understood that the Trustee does not have an affirmative duty to ascertain whether or not such actions or forbearances are unduly prejudicial to such Holders). 

SECTION 6.07. Rights of the Holders to Receive Payment. Notwithstanding any other provision of this Indenture, the right of any Holder
to receive payment of principal of and interest on the Notes held by such Holder, on or after the respective due dates expressed or provided for in the Notes, or to bring suit for the enforcement of any such payment on or after such respective
dates, shall not be impaired or affected without the consent of such Holder. 

  
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 SECTION 6.08. Collection Suit by Trustee. If an Event of Default specified in
Section 6.01 (a) or (b) occurs and is continuing, the Trustee may recover judgment in its own name and as trustee of an express trust against the Issuer or any other obligor on the Notes for the whole amount then due and owing
(together with interest on overdue principal and (to the extent lawful) on any unpaid interest at the rate provided for in the Notes) and the amounts provided for in Section 7.07. 

SECTION 6.09. Trustee May File Proofs of Claim. The Trustee may file such proofs of claim and other papers or documents as may be
necessary or advisable in order to have the claims of the Trustee (including any claim for reasonable compensation, expenses disbursements and advances of the Trustee (including counsel, accountants, experts or such other professionals as the
Trustee deems necessary, advisable or appropriate)) and the Holders allowed in any judicial proceedings relative to the Issuer or any Guarantor, their creditors or their property, shall be entitled to participate as a member, voting or otherwise, of
any official committee of creditors appointed in such matters and, unless prohibited by law or applicable regulations, may vote on behalf of the Holders in any election of a trustee in bankruptcy or other Person performing similar functions, and any
Custodian in any such judicial proceeding is hereby authorized by each Holder to make payments to the Trustee and, in the event that the Trustee shall consent to the making of such payments directly to the Holders, to pay to the Trustee any amount
due it for the reasonable compensation, expenses, disbursements and advances of the Trustee, its agents and its counsel, and any other amounts due the Trustee under Section 7.07. 

SECTION 6.10. Priorities. If the Trustee collects any money or property pursuant to this Article 6, it shall pay out the money or
property in the following order: 
 FIRST: to the Trustee and its agents for amounts due under Section 7.07; 

SECOND: to Holders for amounts due and unpaid on the Notes for principal, premium, if any, and interest, ratably, without preference or
priority of any kind, according to the amounts due and payable on the Notes for principal and interest, respectively; and 
 THIRD: to the
Issuer or, to the extent the Trustee collects any amount on behalf of or which is owed to any Guarantor, to such Guarantor. 
 The Trustee
may fix a record date and payment date for any payment to the Holders pursuant to this Section. At least 15 days before such record date, the Trustee shall mail or electronically transmit to each Holder and the Issuer a notice that states
the record date, the payment date and amount to be paid. 
 SECTION 6.11. Undertaking for Costs. In any suit for the enforcement of
any right or remedy under this Indenture or in any suit against the Trustee for any action taken or omitted by it as Trustee, a court in its discretion may require the filing by any party litigant in the suit of an undertaking to pay the costs of
the suit, and the court in its discretion may assess reasonable costs, including reasonable attorneys’ fees and expenses, against any party litigant in the suit, having due regard to the merits and good faith of the claims or defenses made by
the party litigant. This Section does not apply to a suit by the Trustee, a suit by a Holder pursuant to Section 6.07 or a suit by Holders of more than 10% in principal amount of the Notes. 

  
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 SECTION 6.12. Waiver of Stay or Extension Laws. Neither the Issuer nor any Guarantor (to
the extent it may lawfully do so) shall at any time insist upon, or plead, or in any manner whatsoever claim or take the benefit or advantage of, any stay or extension law wherever enacted, now or at any time hereafter in force, which may affect the
covenants or the performance of this Indenture; and the Issuer and each Guarantor (to the extent that it may lawfully do so) hereby expressly waive all benefit or advantage of any such law, and shall not hinder, delay or impede the execution of any
power herein granted to the Trustee, but shall suffer and permit the execution of every such power as though no such law had been enacted. 

ARTICLE 7 
 TRUSTEE

 SECTION 7.01. Duties of Trustee. (a) If an Event of Default has occurred and is continuing, the Trustee shall exercise
the rights and powers vested in it by this Indenture and use the same degree of care and skill in its exercise as a prudent person would exercise or use under the circumstances in the conduct of such person’s own affairs. 

(b) Except during the continuance of an Event of Default: 

(i) the Trustee undertakes to perform such duties and only such duties as are specifically set forth in this Indenture and no
implied covenants or obligations shall be read into this Indenture against the Trustee; and 
 (ii) in the absence of bad
faith on its part, the Trustee may conclusively rely, as to the truth of the statements and the correctness of the opinions expressed therein, upon certificates or opinions furnished to the Trustee and conforming to the requirements of this
Indenture. However, in the case of certificates or opinions required by any provision hereof to be provided to it, the Trustee shall examine the certificates and opinions to determine whether or not they conform to the requirements of this Indenture
(but need not confirm or investigate the accuracy of mathematical calculations or other facts stated therein). 
 (c) The Trustee may not be
relieved from liability for its own negligent action, its own negligent failure to act or its own willful misconduct, except that: 

(i) this paragraph does not limit the effect of paragraph (b) of this Section; 

(ii) the Trustee shall not be liable for any error of judgment made in good faith unless it is proved by a court of competent
jurisdiction that the Trustee was negligent in ascertaining the pertinent facts; 
 (iii) the Trustee shall not be liable
with respect to any action it takes or omits to take in good faith in accordance with a direction received by it pursuant to Section 6.05; and 

  
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 (iv) no provision of this Indenture shall require the Trustee to expend or risk
its own funds or otherwise incur financial liability in the performance of any of its duties hereunder or in the exercise of any of its rights or powers. 

(d) Every provision of this Indenture that in any way relates to the Trustee is subject to paragraphs (a), (b) and (c) of this
Section. 
 (e) The Trustee shall not be liable for interest on any money received by it except as the Trustee may agree in writing with the
Issuer. 
 (f) Money held in trust by the Trustee need not be segregated from other funds except to the extent required by law. 

(g) Every provision of this Indenture relating to the conduct or affecting the liability of or affording protection to the Trustee shall be
subject to the provisions of this Section and to the provisions of the TIA. 
 SECTION 7.02. Rights of Trustee. (a) The Trustee
may conclusively rely on any document believed by it to be genuine and to have been signed or presented by the proper person. The Trustee need not investigate any fact or matter stated in the document. 

(b) Before the Trustee acts or refrains from acting, it may require an Officers’ Certificate and/or an Opinion of Counsel. The Trustee
shall not be liable for any action it takes or omits to take in good faith in reliance on such Officers’ Certificate or Opinion of Counsel. 

(c) The Trustee may act through agents and shall not be responsible for the misconduct or negligence of any agent appointed with due care. 

(d) The Trustee shall not be liable for any action it takes or omits to take in good faith which it believes to be authorized or within its
rights or powers; provided, however, that the Trustee’s conduct does not constitute willful misconduct or negligence. 

(e) The Trustee may consult with counsel of its own selection and the advice or opinion of counsel with respect to legal matters relating to
this Indenture and the Notes shall be full and complete authorization and protection from liability in respect of any action taken, omitted or suffered by it hereunder in good faith and in accordance with the advice or opinion of such counsel. 

(f) The Trustee shall not be bound to make any investigation into the facts or matters stated in any resolution, certificate, statement,
instrument, opinion, report, notice, request, consent, order, approval, bond, debenture, note or other paper or document unless requested in writing to do so by the Holders of not less than a majority in principal amount of the Notes at the time
outstanding, but the Trustee, in its discretion, may make such further inquiry or investigation into such facts or matters as it may see fit, and, if the Trustee shall determine to make such further inquiry or investigation, it shall be entitled to
examine the books, records and premises of the Issuer, personally or by agent or attorney, at the expense of the Issuer and shall incur no liability of any kind by reason of making or not making such inquiry or investigation. 

  
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 (g) The Trustee shall be under no obligation to exercise any of the rights or powers vested in it
by this Indenture at the request or direction of any of the Holders pursuant to this Indenture, unless such Holders shall have offered to the Trustee security or indemnity satisfactory to the Trustee against the costs, expenses and liabilities which
might be incurred by it in compliance with such request or direction. 
 (h) The rights, privileges, protections, immunities and benefits
given to the Trustee, including its right to be indemnified, are extended to, and shall be enforceable by, the Trustee in each of its capacities hereunder, and each agent, custodian and other Person employed to act hereunder. 

(i) In no event shall the Trustee be responsible or liable for special, indirect, punitive or consequential loss or damage of any kind
whatsoever (including, but not limited to, loss of profit) irrespective of whether the Trustee has been advised of the likelihood of such loss or damage and regardless of the form of action. 

(j) The Trustee may request that the Company deliver a certificate setting forth the names of individuals and/or titles of officers authorized
at such time to take specified actions pursuant to this Indenture. 
 (k) The right of the Trustee or an Agent to perform any discretionary
act enumerated in this Indenture shall not be construed as a duty. 
 (l) Unless instructed by the requisite Holders pursuant to the terms of
this Indenture, the Trustee shall have no duty to inquire as to the performance of the Issuer with respect to the covenants contained in Article 4 herein or to make any calculation in connection therewith or in connection with any redemption of the
Notes. In addition, except as otherwise expressly provided herein, the Trustee shall have no obligation to monitor or verify compliance by the Issuer or any Guarantor with any other obligation or covenant under this Indenture. 

SECTION 7.03. Individual Rights of Trustee. The Trustee in its individual or any other capacity may become the owner or pledgee of
Notes and may otherwise deal with the Issuer or its Affiliates with the same rights it would have if it were not Trustee. Any Paying Agent or Registrar may do the same with like rights. However, the Trustee must comply with Sections 7.10
and 7.11. 
 SECTION 7.04. Trustee’s Disclaimer. The Trustee shall not be responsible for and makes no representation as to
the validity or adequacy of this Indenture, any Guarantee or the Notes, it shall not be accountable for the Issuer’s use of the proceeds from the Notes, and it shall not be responsible for any statement of the Issuer or any Guarantor in this
Indenture or in any document issued in connection with the sale of the Notes or in the Notes other than the Trustee’s certificate of authentication. The Trustee shall not be charged with knowledge of any Default or Event of Default or of the
identity of any Significant Subsidiary unless either (a) a Trust Officer shall have actual knowledge thereof or (b) the Trustee shall have received notice thereof in accordance with Section 13.02 hereof from the Issuer, any Guarantor
or any Holder. 

  
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 SECTION 7.05. Notice of Defaults. If a Default occurs and is continuing with respect to
the Notes and if it is actually known to the Trustee, the Trustee shall mail or electronically transmit to each Holder of the Notes notice of the Default within the earlier of 90 days after it occurs or 30 days after it is
actually known to a Trust Officer or written notice of it is received by the Trustee. Except in the case of a Default in the payment of principal of, premium (if any) or interest on the Notes, the Trustee may withhold the notice if and so long as
the Trustee in good faith determines that withholding the notice is in the interests of the Holders. 
 SECTION 7.06. Compensation and
Indemnity. The Issuer shall pay to the Trustee from time to time compensation for its services, as agreed in writing among the parties. The Trustee’s compensation shall not be limited by any law on compensation of a trustee of an express
trust. The Issuer shall reimburse the Trustee upon request for all reasonable out-of-pocket expenses incurred or made by it (including attorney’s fees and expenses), including costs of collection, in addition to the compensation for its
services. Such expenses shall include the reasonable compensation and expenses, disbursements and advances of the Trustee’s agents, counsel, accountants and experts. The Issuer and each Guarantor, jointly and severally shall indemnify the
Trustee against any and all loss, liability, claim, damage or expense (including reasonable attorneys’ fees and expenses) incurred by or in connection with the acceptance or administration of this trust and the performance of its duties
hereunder, including the costs and expenses of enforcing this Indenture or Guarantee against the Issuer or a Guarantor (including this Section 7.07) and defending itself against or investigating any claim (whether asserted by the Issuer, any
Guarantor, any Holder or any other Person). The Trustee shall have no liability or responsibility for any action or inaction on the part of any Paying Agent, Registrar, authentication agent (aside from the Trustee acting in such capacities and
subject to the terms hereof) or any successor trustee or the Custodian. The Trustee shall notify the Issuer of any claim for which it may seek indemnity promptly upon obtaining actual knowledge thereof; provided, however, that any failure so to
notify the Issuer shall not relieve the Issuer or any Guarantor of its indemnity obligations hereunder. The Issuer shall defend the claim and the indemnified party shall provide reasonable cooperation at the Issuer’s expense in the defense.
Such indemnified parties may have separate counsel and the Issuer and the Guarantors, as applicable shall pay the fees and expenses of such counsel; provided, however, that the Issuer shall not be required to pay such fees and expenses
if it assumes such indemnified parties’ defense and, in such indemnified parties’ reasonable judgment, there is no conflict of interest between the Issuer and the Guarantors, as applicable, and such parties in connection with such defense.
The Issuer need not reimburse any expense or indemnify against any loss, liability or expense incurred by an indemnified party through such party’s own willful misconduct, negligence or bad faith as proven by a court of competent jurisdiction.

 To secure the Issuer’s and the Guarantors’ payment obligations in this Section, the Trustee shall have a Lien prior to the
Notes on all money or property held or collected by the Trustee other than money or property held in trust to pay principal of and interest on particular Notes. 

The Issuer’s and the Guarantors’ payment obligations pursuant to this Section shall survive the satisfaction or discharge of this
Indenture, any rejection or termination of this Indenture under any bankruptcy law or the resignation or removal of the Trustee. Without prejudice to any other rights available to the Trustee under applicable law, when the Trustee incurs expenses
after the occurrence of a Default specified in Section 6.01(h) or (i) with respect to the Issuer, the expenses are intended to constitute expenses of administration under the Bankruptcy Law. 

  
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 SECTION 7.07. Replacement of Trustee. (a) The Trustee may resign at any time by so
notifying the Issuer. The Holders of a majority in principal amount of the Notes may remove the Trustee by so notifying the Trustee and may appoint a successor Trustee. The Issuer shall remove the Trustee if: 

(i) the Trustee fails to comply with Section 7.10; 

(ii) the Trustee is adjudged bankrupt or insolvent; 

(iii) a receiver or other public officer takes charge of the Trustee or its property; or 

(iv) the Trustee otherwise becomes incapable of acting. 

(b) If the Trustee resigns, is removed by the Issuer or by the Holders of a majority in principal amount of the Notes and such Holders do not
reasonably promptly appoint a successor Trustee, or if a vacancy exists in the office of Trustee for any reason (the Trustee in such event being referred to herein as the retiring Trustee), the Issuer shall promptly appoint a successor Trustee. 

(c) A successor Trustee shall deliver a written acceptance of its appointment to the retiring Trustee and to the Issuer. Thereupon the
resignation or removal of the retiring Trustee shall become effective, and the successor Trustee shall have all the rights, powers and duties of the Trustee under this Indenture. The successor Trustee shall mail or electronically transmit a notice
of its succession to the Holders. The retiring Trustee shall promptly transfer all property held by it as Trustee to the successor Trustee, subject to the Lien provided for in Section 7.07. 

(d) If a successor Trustee does not take office within 60 days after the retiring Trustee resigns or is removed, the retiring Trustee
or the Holders of 10% in principal amount of the Notes may petition at the expense of the Issuer any court of competent jurisdiction for the appointment of a successor Trustee. 

(e) If the Trustee fails to comply with Section 7.10, unless the Trustee’s duty to resign is stayed as provided in
Section 310(b) of the TIA, any Holder who has been a bona fide holder of a Note for at least six months may petition any court of competent jurisdiction for the removal of the Trustee and the appointment of a successor Trustee. 

(f) Notwithstanding the replacement of the Trustee pursuant to this Section, the Issuer’s obligations under Section 7.07 shall
continue for the benefit of the retiring Trustee. 
 SECTION 7.08. Successor Trustee by Merger. If the Trustee consolidates with,
merges or converts into, or transfers all or substantially all its corporate trust business or assets to, another corporation or banking association, the resulting, surviving or transferee corporation without any further act shall be the successor
Trustee. 

  
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 In case at the time such successor or successors by merger, conversion or consolidation to the
Trustee shall succeed to the trusts created by this Indenture any of the Notes shall have been authenticated but not delivered, any such successor to the Trustee may adopt the certificate of authentication of any predecessor trustee, and deliver
such Notes so authenticated; and in case at that time any of the Notes shall not have been authenticated, any successor to the Trustee may authenticate such Notes either in the name of any predecessor hereunder or in the name of the successor to the
Trustee; and in all such cases such certificates shall have the full force which it is anywhere in the Notes or in this Indenture provided that the certificate of the Trustee shall have. 

SECTION 7.09. Eligibility; Disqualification. The Trustee shall at all times satisfy the requirements of Section 310(a) of the TIA.
The Trustee shall have a combined capital and surplus of at least $100,000,000 as set forth in its most recent published annual report of condition. The Trustee shall comply with Section 310(b) of the TIA, subject to its right to apply for a
stay of its duty to resign under the penultimate paragraph of Section 310(b) of the TIA; provided, however, that there shall be excluded from the operation of Section 310(b)(1) of the TIA any series of Notes issued under this
Indenture and any indenture or indentures under which other securities or certificates of interest or participation in other securities of the Issuer is outstanding if the requirements for such exclusion set forth in Section 310(b)(1) of the
TIA are met. 
 SECTION 7.10. Preferential Collection of Claims Against Issuer. The Trustee shall comply with Section 311
(a) of the TIA, excluding any creditor relationship listed in Section 311(b) of the TIA. A Trustee who has resigned or been removed shall be subject to Section 311 (a) of the TIA to the extent indicated. 

ARTICLE 8 
 DISCHARGE OF
INDENTURE; DEFEASANCE 
 SECTION 8.01. Discharge of Liability on Notes; Defeasance. (a) This Indenture shall be discharged
and shall cease to be of further effect (except as to surviving rights of registration or transfer or exchange of Notes, as expressly provided for in this Indenture) as to all outstanding Notes and the obligations under this Indenture with respect
to the Holders of the Notes when: 
 (i) either (a) all the Notes theretofore authenticated under this Indenture and
delivered (except lost, stolen or destroyed Notes which have been replaced or paid and Notes for whose payment money has theretofore been deposited in trust or segregated and held in trust by the Issuer and thereafter repaid to the Issuer or
discharged from such trust) have been delivered to the Trustee for cancellation or (b) all of the Notes under this Indenture (i) have become due and payable, (ii) shall become due and payable at their Stated Maturity within one year
or (iii) if redeemable at the option of the Issuer, have been called for redemption within one year under arrangements satisfactory to the Trustee for the giving of notice of redemption by the Trustee in the name, and at the expense, of the
Issuer, and the Issuer has irrevocably deposited or caused to be deposited with the Trustee funds in an amount sufficient to pay and discharge the entire Indebtedness on the 

  
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Notes not theretofore delivered to the Trustee for cancellation, for principal of, premium, if any, and interest on the Notes to the date of deposit together with irrevocable instructions from
the Issuer directing the Trustee to apply such funds to the payment thereof at maturity or redemption, as the case may be; 

(ii) the Issuer has and/or the Guarantors have paid all other sums payable under this Indenture; and 

(iii) the Issuer has delivered to the Trustee an Officers’ Certificate and an Opinion of Counsel stating that all
conditions precedent under this Indenture relating to the satisfaction and discharge of this Indenture have been complied with. 
 (b)
Subject to Sections 8.01(c) and 8.02, the Issuer at any time may terminate (i) all of its obligations under the Notes and this Indenture with respect to the Notes (“legal defeasance option”) or (ii) its
obligations under Sections 4.02, 4.03, 4.04, 4.05, 4.06, 4.07, 4.08, 4.11, 4.12, 4.14, 4.15, 4.16 and 4.17 for the benefit of the Notes and the operation of Section 5.01 and Sections 6.01(d), 6.01(f), 6.01(g), 6.01(h) (with
respect to Significant Subsidiaries only) and 6.01(i) (with respect to Significant Subsidiaries only) for the benefit of the Notes (“covenant defeasance option”). 

In the event that the Issuer terminates its obligations under the Notes and this Indenture by exercising its legal defeasance option or its
covenant defeasance option, the obligations of each Guarantor under its Guarantee shall be terminated simultaneously with the termination of such obligations. 

The Issuer may exercise its legal defeasance option notwithstanding its prior exercise of its covenant defeasance option. 

If the Issuer exercises its legal defeasance option, payment of the Notes so defeased may not be accelerated because of an Event of Default
with respect thereto. If the Issuer exercises its covenant defeasance option, payment of the Notes so defeased may not be accelerated because of an Event of Default specified in Sections 6.01(c), 6.01(d), 6.01(e), 6.01(f), 6.01(g), 6.01(h)
(with respect to Significant Subsidiaries only), 6.01(i) (with respect to Significant Subsidiaries only), 6.01(j) or 6.01(k) or because of the failure of the Issuer to comply with Section 4.08. Any exercise of the Issuer’s covenant
defeasance option or legal defeasance option shall not have any effect on the Notes and their rights under this Indenture or on the obligations of the Issuer and the Guarantors with respect to the Notes. 

Upon satisfaction of the conditions set forth herein and upon request of the Issuer, the Trustee shall acknowledge in writing the discharge of
those obligations that the Issuer terminate. 
 (c) Notwithstanding clauses (a) and (b) above, the Issuer’s obligations in
Sections 2.04, 2.05, 2.06, 2.07, 2.08, 2.09, 4.01, 7.07, 7.08 and in this Article 8 shall survive until all the Notes have been paid in full. Thereafter, the Issuer’s obligations in Sections 7.07, 8.05 and 8.06 shall survive
such satisfaction and discharge. 

  
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 SECTION 8.02. Conditions to Defeasance. (a) The Issuer may exercise its legal
defeasance option or its covenant defeasance option only if: 
 (i) the Issuer irrevocably deposits in trust with the Trustee
in respect of cash in U.S. Dollars, U.S. Government Obligations or a combination thereof in an amount sufficient or U.S. Government Obligations, the principal of and the interest on which shall be sufficient, or a combination thereof
sufficient, to pay the principal of, and premium (if any) and interest (including an amount of cash sufficient to pay all PIK Interest) on the Notes when due at maturity or redemption, as the case may be, including interest thereon to maturity or
such redemption date; 
 (ii) the Issuer deliver to the Trustee a certificate from a nationally recognized firm of
independent accountants expressing their opinion that the payments of principal and interest when due and without reinvestment on the deposited U.S. Government Obligations plus any deposited money without investment shall provide cash at such
times and in such amounts as shall be sufficient to pay principal, premium, if any, and interest (including an amount of cash sufficient to pay all PIK Interest) when due on all the Notes to maturity or redemption, as the case may be; 

(iii) 123 days pass after the deposit is made and during the 123-day period no Default specified in
Section 6.01(h) or (i) with respect to the Issuer occurs which is continuing at the end of the period; 
 (iv) the
deposit does not constitute a default under any other agreement binding on the Issuer and its Restricted Subsidiaries; 
 (v)
the Issuer deliver to the Trustee an Opinion of Counsel to the effect that the trust resulting from the deposit does not constitute, or is qualified as, a regulated investment company under the Investment Company Act of 1940; 

(vi) in the case of the legal defeasance option, the Issuer shall have delivered to the Trustee an Opinion of Counsel stating
that (1) the Issuer has received from, or there has been published by, the IRS a ruling, or (2) since the date of this Indenture there has been a change in the applicable Federal income tax law, in either case to the effect that, and based
thereon such Opinion of Counsel shall confirm that, the Holders will not recognize income, gain or loss for federal income tax purposes as a result of such deposit and defeasance and will be subject to federal income tax on the same amount and in
the same manner and at the same times as would have been the case if such deposit and defeasance had not occurred. Notwithstanding the foregoing, the Opinion of Counsel required with respect to a legal defeasance need not be delivered if all of the
Notes not theretofore delivered to the Trustee for cancellation (x) have become due and payable or (y) will become due and payable at their Stated Maturity within one year under arrangements satisfactory to the Trustee for the giving of
notice of redemption by the Trustee in the name, and at the expense, of the Issuer; 

  
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 (vii) in the case of the covenant defeasance option, the Issuer shall have
delivered to the Trustee an Opinion of Counsel to the effect that the Holders will not recognize income, gain or loss for federal income tax purposes as a result of such deposit and defeasance and will be subject to federal income tax on the same
amount and in the same manner and at the same times as would have been the case if such deposit and defeasance had not occurred; and 

(viii) the Issuer deliver to the Trustee an Officers’ Certificate and an Opinion of Counsel, each stating that all
conditions precedent to the defeasance and discharge of the Notes to be so defeased and discharged as contemplated by this Article 8 have been complied with. 

(b) Before or after a deposit, the Issuer may make arrangements satisfactory to the Trustee for the redemption of such Notes at a future date
in accordance with Article 3. 
 SECTION 8.03. Application of Trust Money. The Trustee shall hold in trust money or Government
Obligations (including proceeds thereof) deposited with it pursuant to this Article 8. It shall apply the deposited money and the money from Government Obligations through each Paying Agent and in accordance with this Indenture to the payment
of principal of and interest on the Notes so discharged or defeased. 
 SECTION 8.04. Repayment to the Issuer. Each of the Trustee
and each Paying Agent shall promptly turn over to the Issuer upon request any money or Government Obligations held by it as provided in this Article which, in the written opinion of nationally recognized firm of independent public accountants
delivered to the Trustee (which delivery shall only be required if Government Obligations have been so deposited), are in excess of the amount thereof which would then be required to be deposited to effect an equivalent discharge or defeasance in
accordance with this Article. 
 Subject to any applicable abandoned property law, the Trustee and each Paying Agent shall pay to the Issuer
upon written request any money held by them for the payment of principal or interest that remains unclaimed for two years, and, thereafter, Holders entitled to the money must look to the Issuer for payment as general creditors, and the Trustee and
each Paying Agent shall have no further liability with respect to such monies. 
 SECTION 8.05. Indemnity for Government Obligations.
The Issuer shall pay and shall indemnify the Trustee against any tax, fee or other charge imposed on or assessed against deposited Government Obligations or the principal and interest received on such Government Obligations. 

SECTION 8.06. Reinstatement. If the Trustee or any Paying Agent is unable to apply any money or Government Obligations in accordance
with this Article 8 by reason of any legal proceeding or by reason of any order or judgment of any court or governmental authority enjoining, restraining or otherwise prohibiting such application, the Issuer’s and the Guarantors’
obligations under this Indenture and the Notes so discharged or defeased shall be revived and reinstated as though no deposit had occurred pursuant to this Article 8 until such time as the Trustee or any Paying Agent is permitted to apply all
such money or Government Obligations in accordance with this Article 8; provided, however, that, if the Issuer has made any payment of principal of or interest on, any such Notes because of the reinstatement of its obligations,
the Issuer shall be subrogated to the rights of the Holders of such Notes to receive such payment from the money or Government Obligations held by the Trustee or any Paying Agent. 

  
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 ARTICLE 9 

AMENDMENTS AND WAIVERS 

SECTION 9.01. Without Consent of the Holders. The Issuer, the Guarantors and the Trustee may amend this Indenture or the Notes without
notice to or consent of any Holder: 
 (i) to cure any ambiguity, omission, defect or inconsistency; 

(ii) to provide for the assumption by a Successor Issuer of the obligations of the Issuer under this Indenture and the Notes in
compliance with Article 5; 
 (iii) to provide for the assumption by a Successor Guarantor of the obligations of a
Guarantor under this Indenture and its Guarantee in compliance with Article 5 of this Indenture; 
 (iv) to provide for
uncertificated Notes in addition to or in place of certificated Notes (provided that the uncertificated Notes are issued in registered form for purposes of Section 163(f) of the Code, or in a manner such that the uncertificated Notes are
described in Sections 163(f)(2)(B) and 871(h)(2)(B)(i) of the Code); 
 (v) to add Guarantees with respect to the
Notes or to secure the Notes; 
 (vi) to add to the covenants of the Issuer for the benefit of the Holders or to surrender
any right or power conferred upon the Issuer; 
 (vii) [reserved]; 

(viii) to make any change that does not adversely affect the rights of any Holder; 

(ix) to effectuate any provision of this Indenture; 

(x) to make certain changes to this Indenture to provide for the issuance of Additional Notes; 

(xi) to provide for the issuance of PIK Notes or the increase of the principal amount of the Notes to pay PIK Interest in
accordance with the terms of this Indenture; or 
 (xii) in the event that any PIK Notes are issued as Definitive Notes, to
make appropriate amendments to this Indenture to reflect an appropriate minimum denomination of certificated PIK Notes. 

  
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 After an amendment under this Section 9.01 becomes effective, the Issuer shall send or cause
to be sent to Holders a notice briefly describing such amendment. The failure to give such notice to all Holders, or any defect therein, shall not impair or affect the validity of an amendment under this Section 9.01. 

SECTION 9.02. With Consent of the Holders. (a) The Issuer and the Trustee may amend this Indenture or the Notes with the written
consent of the Holders of at least a majority in principal amount of the Notes then outstanding voting as a single class (including consents obtained in connection with a tender offer or exchange for the Notes) and any past default or
compliance with any provisions may be waived with the consent of the holders of a majority in principal amount of the Notes then outstanding voting as a single class (including consents obtained in connection with a tender offer or exchange for
the Notes). However, without the consent of each Holder of an outstanding Note affected, an amendment may not: 
 (i) reduce
the amount of Notes whose Holders must consent to an amendment, 
 (ii) reduce the rate of or extend the time for payment of
interest on any Note, 
 (iii) reduce the principal of or change the Stated Maturity of any Note, 

(iv) reduce the premium payable upon the redemption of any Note or change the time when any Note may be redeemed in accordance
with Article 3 of this Indenture or Paragraph 5 of the form of Note attached to Appendix A of this Indenture, 

(v) make any Note payable in money other than that stated in such Note, 

(vi) impair the right of any holder to receive payment of principal of, premium, if any, and interest on such Holder’s
Notes on or after the due dates therefor or to institute suit for the enforcement of any payment on or with respect to such Holder’s Notes, 

(vii) make any change in the amendment provisions which require each Holder’s consent or in the waiver provisions, 

(viii) expressly subordinate the Notes or any Guarantee thereof to any other Indebtedness of the Issuer or any Guarantor, or

 (ix) modify the Guarantees in any manner adverse to the Holders. 

It shall not be necessary for the consent of the Holders under this Section 9.02 to approve the particular form of any proposed
amendment, but it shall be sufficient if such consent approves the substance thereof. 
 (b) After an amendment under this Section 9.02
becomes effective, the Issuer shall mail or electronically transmit (or cause to be mailed or electronically transmitted) to the Holders a notice briefly describing such amendment. The failure to give such notice to all Holders, or any defect
therein, shall not impair or affect the validity of an amendment under this Section 9.02. 

  
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 SECTION 9.03. Revocation and Effect of Consents and Waivers. (a) A consent to an
amendment or a waiver by a Holder of a Note shall bind the Holder and every subsequent Holder of that Note or portion of the Note that evidences the same debt as the consenting Holder’s Note, even if notation of the consent or waiver is not
made on the Note. However, any such Holder (or subsequent Holder, so long as no record date was set) may revoke the consent or waiver as to such Holder’s Note or portion of the Note if the Trustee receives the notice of revocation before the
date on which the Trustee receives an Officers’ Certificate from the Issuer certifying that the requisite principal amount of Notes have consented. After an amendment or waiver becomes effective, it shall bind every Holder. An amendment or
waiver becomes effective upon the (i) receipt by the Issuer or the Trustee of consents by the Holders of the requisite principal amount of Notes, (ii) satisfaction of conditions to effectiveness as set forth in this Indenture and any
indenture supplemental hereto containing such amendment or waiver and (iii) execution of such amendment or waiver (or supplemental indenture) by the Issuer and the Trustee. 

(b) The Issuer may, but shall not be obligated to, fix a record date for the purpose of determining the Holders entitled to give their consent
or take any other action described above or required or permitted to be taken pursuant to this Indenture. If a record date is fixed, then notwithstanding the immediately preceding paragraph, those Persons who were Holders at such record date (or
their duly designated proxies), and only those Persons, shall be entitled to give such consent or to revoke any consent previously given or to take any such action, whether or not such Persons continue to be Holders after such record date. No such
consent shall be valid or effective for more than 120 days after such record date. 
 SECTION 9.04. Notation on or Exchange of
Notes. If an amendment, supplement or waiver changes the terms of a Note, the Issuer may require the Holder of the Note to deliver it to the Trustee. The Trustee may at the direction of the Issuer place an appropriate notation on the Note
regarding the changed terms and return it to the Holder. Alternatively, if the Issuer so determines, the Issuer in exchange for the Note shall issue and the Trustee shall authenticate a new Note that reflects the changed terms. Failure to make the
appropriate notation or to issue a new Note shall not affect the validity of such amendment, supplement or waiver. 
 SECTION 9.05.
Trustee to Sign Amendments. The Trustee shall sign any amendment, supplement or waiver authorized pursuant to this Article 9 if the amendment does not adversely affect the rights, duties, liabilities or immunities of the Trustee. If it
does, the Trustee may but need not sign it. In signing such amendment, the Trustee shall be entitled to receive indemnity satisfactory to it and shall be provided with, and (subject to Section 7.01) shall be fully protected in relying upon, an
Officers’ Certificate and an Opinion of Counsel stating that such amendment, supplement or waiver is authorized or permitted by this Indenture and that such amendment, supplement or waiver is the legal, valid and binding obligation of the
Issuer and the Guarantors, enforceable against them in accordance with its terms, subject to customary exceptions, and complies with the provisions hereof (including Section 9.03). 

SECTION 9.06. Payment for Consent. The Issuer shall not, and shall not permit any of the Subsidiaries of the Issuer to, directly or
indirectly, pay or cause to be paid any consideration to or for the benefit of any Holder for or as an inducement to any consent, waiver or amendment of any of the terms or provisions of this Indentures or the Notes unless such 

consideration is offered to be paid and is paid to all Holders that consent, waive or agree to amend in the time frame set forth in the solicitation documents
relating to such consent, waiver or agreement. 

  
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 SECTION 9.07. Additional Voting Terms; Calculation of Principal Amount. Except as
expressly provided in this Indenture, including under Section 9.02, all Notes issued under this Indenture shall vote and consent together on all matters (as to which any of such Notes may vote) as one class. Determinations as to whether Holders
of the requisite aggregate principal amount of Notes have concurred in any direction, waiver or consent shall be made in accordance with this Article Nine and Section 2.14. 

ARTICLE 10 
 GUARANTEES

 SECTION 10.01. Guarantees. (a) Each Guarantor hereby irrevocably and unconditionally guarantees (in the case of each
Foreign Guarantor, jointly and severally, and in the case of each Non-Subsidiary Guarantor, severally but not jointly) as a primary obligor and not merely as a surety on a senior basis, to each Holder and to the Trustee (or any Paying Agent,
Registrar, authenticating agent and transfer agent acting on the Trustee’s behalf), and the Trustee’s successor and assigns (or the successor and assign of any Paying Agent, Registrar, authenticating agent and transfer agent acting on the
Trustee’s behalf) (i) the full and punctual payment when due, whether at Stated Maturity, by acceleration, by redemption or otherwise, of all obligations of the Issuer under this Indenture (including obligations to the Trustee (or any
Paying Agent, Registrar, authenticating agent and transfer agent acting on the Trustee’s behalf) and the Notes, whether for payment of principal of, premium, if any, or interest on in respect of the Notes and all other monetary obligations of
the Issuer under this Indenture and the Notes and (ii) the full and punctual performance within applicable grace periods of all other obligations of the Issuer whether for fees, expenses, indemnification or otherwise under this Indenture and
the Notes (all of the foregoing being hereinafter collectively called the “Guaranteed Obligations”). Each Guarantor further agrees that the Guaranteed Obligations may be extended or renewed, in whole or in part, without notice or
further assent from each such Guarantor, and that each such Guarantor shall remain bound under this Article 10 notwithstanding any extension or renewal of any Guaranteed Obligation. 

(b) Each Guarantor waives presentation to, demand of payment from and protest to the Issuer of any of the Guaranteed Obligations and also
waives notice of protest for nonpayment. Each Guarantor waives notice of any default under the Notes or the Guaranteed Obligations. The obligations of each Guarantor hereunder shall not be affected by (i) the failure of any Holder or the
Trustee to assert any claim or demand or to enforce any right or remedy against the Issuer or any other Person under this Indenture, the Notes, or any other agreement or otherwise; (ii) any extension or renewal of this Indenture, the Notes or
any other agreement; (iii) any rescission, waiver, amendment or modification of any of the terms or provisions of this Indenture, the Notes or any other agreement; (iv) the release of any security held by any Holder or the Trustee for the
Guaranteed Obligations or any Guarantor; (v) the failure of any Holder or Trustee to exercise any right or remedy against any other guarantor of the Guaranteed Obligations; or (vi) any change in the ownership of such Guarantor, except as
provided in Section 10.02(b). 

  
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 (c) Each Guarantor hereby waives any right to which it may be entitled to have its obligations
hereunder divided among the Guarantors, such that such Guarantor’s obligations would be less than the full amount claimed. Each Guarantor hereby waives any right to which it may be entitled to have the assets of the Issuer or any other
Guarantor first be used and depleted as payment of the Issuer’s or such Guarantor’s obligations hereunder prior to any amounts being claimed from or paid by such Guarantor hereunder. Each Guarantor hereby waives any right to which it may
be entitled to require that the Issuer be sued prior to an action being initiated against such Guarantor. 
 (d) Each Guarantor further
agrees that its Guarantee herein constitutes a guarantee of payment, performance and compliance when due (and not a guarantee of collection) and waives any right to require that any resort be had by any Holder or the Trustee to any security held for
payment of the Guaranteed Obligations. 
 (e) Except as expressly set forth in Sections 8.01(b), 10.02, 10.06 and 10.08 (with
respect to the Swiss Guarantors only), the obligations of each Guarantor hereunder shall not be subject to any reduction, limitation, impairment or termination for any reason, including any claim of waiver, release, surrender, alteration or
compromise, and shall not be subject to any defense of setoff, counterclaim, recoupment or termination whatsoever or by reason of the invalidity, illegality or unenforceability of the Guaranteed Obligations or otherwise. Without limiting the
generality of the foregoing, the obligations of each Guarantor herein shall not be discharged or impaired or otherwise affected by the failure of any Holder or the Trustee to assert any claim or demand or to enforce any remedy under this Indenture,
the Notes or any other agreement, by any waiver or modification of any thereof, by any default, failure or delay, willful or otherwise, in the performance of the obligations, or by any other act or thing or omission or delay to do any other act or
thing which may or might in any manner or to any extent vary the risk of any Guarantor or would otherwise operate as a discharge of any Guarantor as a matter of law or equity. 

(f) Each Guarantor agrees that its Guarantee shall remain in full force and effect until payment in full of all the Guaranteed Obligations.
Each Guarantor further agrees that its Guarantee herein shall continue to be effective or be reinstated, as the case may be, if at any time payment, or any part thereof, of principal of or interest on any Guaranteed Obligation is rescinded or must
otherwise be restored by any Holder or the Trustee upon the bankruptcy or reorganization of the Issuer or otherwise. 
 (g) In furtherance of
the foregoing and not in limitation of any other right which any Holder or the Trustee has at law or in equity against any Guarantor by virtue hereof, upon the failure of the Issuer to pay the principal of or interest on any Guaranteed Obligation
when and as the same shall become due, whether at maturity, by acceleration, by redemption or otherwise, or to perform or comply with any other Guaranteed Obligation, each Guarantor hereby promises to and shall, upon receipt of written demand by the
Trustee, forthwith pay, or cause to be paid, in cash, to the Holders or the Trustee an amount equal to the sum of (i) the unpaid principal amount of such Guaranteed Obligations, (ii) accrued and unpaid interest on such Guaranteed
Obligations (but only to the extent not prohibited by applicable law) and (iii) all other monetary obligations of the Issuer to the Holders and the Trustee. 

  
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 (h) Each Guarantor agrees that it shall not be entitled to any right of subrogation in relation
to the Holders in respect of any Guaranteed Obligations guaranteed hereby until payment in full of all Guaranteed Obligations. Each Guarantor further agrees that, as between it, on the one hand, and the Holders and the Trustee, on the other hand,
(i) the maturity of the Guaranteed Obligations guaranteed hereby may be accelerated as provided in Article 6 for the purposes of any Guarantee herein, notwithstanding any stay, injunction or other prohibition preventing such acceleration
in respect of the Guaranteed Obligations guaranteed hereby, and (ii) in the event of any declaration of acceleration of such Guaranteed Obligations as provided in Article 6, such Guaranteed Obligations (whether or not due and payable)
shall forthwith become due and payable by such Guarantor for the purposes of this Section 10.01. 
 (i) Each Guarantor also agrees to
pay any and all costs and expenses (including reasonable attorneys’ fees and expenses) incurred by the Trustee or any Holder in enforcing any rights under this Section 10.01. 

(j) Upon request of the Trustee, each Guarantor shall execute and deliver such further instruments and do such further acts as may be
reasonably necessary or proper to carry out more effectively the purpose of this Indenture. 
 SECTION 10.02. Limitation on Liability;
Release. (a) Any term or provision of this Indenture to the contrary notwithstanding, the maximum aggregate amount of the Guaranteed Obligations guaranteed hereunder by any Guarantor shall not exceed the maximum amount that can be hereby
guaranteed without rendering this Indenture, as it relates to such Guarantor, voidable under applicable laws relating to fraudulent conveyance or fraudulent transfer or similar laws affecting the rights of creditors generally. 

(b) A Guarantee as to any Restricted Subsidiary shall terminate and be of no further force or effect and such Subsidiary Guarantor shall be
deemed to be released from all obligations under this Article 10 upon delivery of an Officers’ Certificate confirming one of the following: 

(i) 

(A) the sale, disposition or other transfer (including through merger, amalgamation or consolidation) of the Capital Stock of
the applicable Subsidiary Guarantor, following which such Subsidiary Guarantor is no longer a Restricted Subsidiary, if such sale, disposition or other transfer is made in compliance with this Indenture; 

(B) the Issuer designating a Subsidiary Guarantor to be an Unrestricted Subsidiary in accordance with the provisions set forth
under Section 4.04 and the definition of “Unrestricted Subsidiary”; or 

  
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 (C) the Issuer’s exercise of the legal defeasance option under
Section 8.01(b) or if the Issuer’s obligations under this Indenture are otherwise discharged in accordance with Section 8.01(a); and 

(ii) in the case of Section 10.02(b)(i)(A), such Subsidiary Guarantor is released from its guarantees, if any, of, and all
pledges and security, if any, granted in connection with, the AGI Credit Agreement and any other Indebtedness of the Issuer or any Restricted Subsidiary of the Issuer. 

A Guarantee shall also be automatically released upon the applicable Subsidiary ceasing to be a Subsidiary as a result of any foreclosure of
any pledge or security interest securing Bank Indebtedness or other exercise of remedies in respect thereof. 
 (c) A Guarantee as to any
Non-Subsidiary Guarantor other than Affinion Group shall terminate and be of no further force or effect and such Non-Subsidiary Guarantor shall be deemed to be released from all obligations under this Article 10 upon: 

(i) 

(A) the sale, disposition or other transfer (including through merger, amalgamation or consolidation) of the Capital Stock of
the applicable Non-Subsidiary Guarantor, following which such Non-Subsidiary Guarantor is no longer a Restricted Subsidiary of Affinion Group as defined in AGI Senior Notes Indenture, if such sale, disposition or other transfer is made in compliance
with the AGI Senior Notes Indenture; 
 (B) Affinion Group designating such Non-Subsidiary Guarantor to be an Unrestricted
Subsidiary in accordance with the provisions set forth in the AGI Senior Notes Indenture and the definition of “Unrestricted Subsidiary” therein; 

(C) in the case of any Non-Subsidiary Guarantor which after the Issue Date, is required to guarantee the Notes pursuant to
Section 4.11(b), the release or discharge of the guarantee by such Non-Subsidiary Guarantor of Indebtedness of Affinion Group or the repayment of the Indebtedness or Disqualified Stock, in each case, which resulted in the obligation to
guarantee the Notes; or 
 (D) the Issuer’s exercise of the legal defeasance option under Section 8.01(b) or if
the Issuer’s obligations under this Indenture are otherwise discharged in accordance with Section 8.01(a); and 

(ii) in the case of Section 10.02(c)(i)(A), such Non-Subsidiary Guarantor (other than Affinion Group) is released from its
guarantees, if any, of, and all pledges and security, if any, granted in connection with, the AGI Credit Agreement and any other Indebtedness of the Issuer or any Restricted Subsidiary of the Issuer. 

  
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 SECTION 10.03. Successors and Assigns. This Article 10 shall be binding upon each
Guarantor and its successors and assigns and shall inure to the benefit of the successors and assigns of the Trustee and the Holders and, in the event of any transfer or assignment of rights by any Holder or the Trustee, the rights and privileges
conferred upon that party in this Indenture and in the Notes shall automatically extend to and be vested in such transferee or assignee, all subject to the terms and conditions of this Indenture. 

SECTION 10.04. No Waiver. Neither a failure nor a delay on the part of either the Trustee or the Holders in exercising any right, power
or privilege under this Article 10 shall operate as a waiver thereof, nor shall a single or partial exercise thereof preclude any other or further exercise of any right, power or privilege. The rights, remedies and benefits of the Trustee and
the Holders herein expressly specified are cumulative and not exclusive of any other rights, remedies or benefits which either may have under this Article 10 at law, in equity, by statute or otherwise. 

SECTION 10.05. Modification. No modification, amendment or waiver of any provision of this Article 10, nor the consent to any
departure by any Guarantor therefrom, shall in any event be effective unless the same shall be in writing and signed by the Trustee, and then such waiver or consent shall be effective only in the specific instance and for the purpose for which
given. No notice to or demand on any Guarantor in any case shall entitle such Guarantor to any other or further notice or demand in the same, similar or other circumstances. 

SECTION 10.06. Execution of Supplemental Indenture for Future Guarantors. Each Person which is required to become a Guarantor after the
Issue Date pursuant to Section 4.11 shall promptly execute and deliver to the Trustee a supplemental indenture in the form of Appendix B hereto pursuant to which such Person shall become a Guarantor under this Article 10 and shall
guarantee the Guaranteed Obligations. Concurrently with the execution and delivery of such supplemental indenture, the Issuer shall deliver to the Trustee an Opinion of Counsel and an Officers’ Certificate to the effect that such supplemental
indenture has been duly authorized, executed and delivered by such Person and that, subject to the application of bankruptcy, insolvency, moratorium, fraudulent conveyance or transfer and other similar laws relating to creditors’ rights
generally and to the principles of equity, whether considered in a proceeding at law or in equity, the Guarantee of such Guarantor is a legal, valid and binding obligation of such Guarantor, enforceable against such Guarantor in accordance with its
terms. 
 SECTION 10.07. Execution and Delivery of Guarantee. To evidence its Guarantee set forth in Section 10.01, each
Guarantor agrees that this Indenture or a supplemental indenture in substantially the form attached hereto as Exhibit B shall be executed on behalf of such Guarantor by an Officer of such Guarantor (or, if an Officer is not available, by a board
member or director) on behalf of such Guarantor by manual or facsimile signature. Each Guarantor hereby agrees that its Guarantee set forth in Section 10.01 hereof shall remain in full force and effect notwithstanding the absence of the
endorsement of any notation of such Guarantee on the Notes until such Guarantee is released in accordance with the terms of this Indenture. In case the Officer, board member or director of such Guarantor whose signature is on this Indenture or such
supplemental indenture, as applicable, no longer holds office at the time the Trustee authenticates any Note, the Guarantee shall be valid nevertheless. 

  
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 The delivery of any Note by the Trustee, after the authentication thereof hereunder, shall
constitute due delivery of the Guarantee set forth in this Indenture on behalf of the Guarantors. 
 SECTION 10.08. Limitation on
Guarantees of Swiss Guarantors. 
 (a) The fulfilment of any guarantee, obligation, liability, indemnity or
undertaking (“Swiss Obligation”) of or the realization of any security over any asset (“Charge”) granted by any Foreign Guarantor incorporated in Switzerland (a “Swiss Obligor”) under this Indenture
in relation to any obligation, undertaking, indemnity or liability of a Swiss Obligor (other than the relevant Swiss Obligor or any of its Subsidiaries) (“Up- and Cross-stream Obligation”) shall be limited to the amount of that
Swiss Obligor’s Free Reserves Available for Distribution at the time the payment is requested (“Limitation”). For the purpose of this paragraph (a), Free Reserves Available for Distribution means the amount equal to the maximal
amount in which the relevant Swiss Obligor can make a dividend payment to its shareholders under applicable law at that point in time.  

(b) If an Up- and Cross-stream Obligation is subject to the Limitation, the Limitation shall not release the relevant Swiss
Obligor from the fulfilment of its Obligation or the application of proceeds from the realization of a Charge beyond the Limitation, but merely postpone the fulfilment of its Obligation or the application of proceeds from the realization of a Charge
until such time as it is again permitted notwithstanding the Limitation. The relevant Swiss Obligor shall take any action and pass any resolution (including, but not limited to, arranging for an interim audited balance sheet and holding a
shareholders meeting) to enable the fulfilment of the Obligation or the application of proceeds from the realization of a Charge as soon as possible and in an amount as large as possible. 

(c) To the extent that the fulfilment of an Obligation or the application of proceeds from the realization of a Charge in
relation to an Up- or Cross-stream Obligation are subject to Swiss Federal Withholding Tax, the Swiss Obligor: 
 (1) shall:

 (A) use its best endeavors to procure that the fulfilment of an Obligation or the application of proceeds from the
realization of a Charge can be made without deduction of Swiss Federal Withholding Tax by discharging the liability of such tax by notification pursuant to applicable law rather than payment of the tax; 

(B) if the notification procedure pursuant to sub-paragraph (A) above does not apply, deduct the Swiss Federal
Withholding Tax at such rate (i) as in force from time to time or (ii) as provided by any applicable double tax treaties from the respective amount of any fulfilment of an Obligation or any application of proceeds from the realization of a
Charge and promptly pay any such Swiss Federal Withholding Tax deducted to the Swiss Federal Tax Administration; and 

  
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 (C) notify the Agent that such notification or, as the case may be, deduction
has been made, and provide the Agent with evidence that such a notification of the Swiss Federal Tax Administration has been made or, as the case may be, such Swiss Federal Withholding Tax deducted has been paid to the Swiss Federal Tax
Administration; and 
 (2) shall use its best endeavors to procure that any person who is entitled to a full or partial
refund of the Swiss Federal Withholding Tax deducted from the respective amount of a fulfilment of an Obligation or from the application of proceeds from the realization of a Charge will promptly after such deduction: 

(A) request a refund of the Swiss Federal Withholding Tax under applicable law; and 

(B) pay to the Agent upon receipt any amount so refunded; 

(3) notwithstanding anything to the contrary in the Finance Documents, shall not be required to gross up, indemnify or hold
harmless any Finance Party for the deduction of Swiss Federal Withholding Tax in an amount exceeding the Limitation; provided, that this should not in any way limit any obligations of any other Obligor under the Finance Documents to indemnify
the Finance Parties in respect of the deduction of the Swiss Federal Withholding Tax. 
 ARTICLE 11 

[INTENTIONALLY OMITTED] 

ARTICLE 12 

[INTENTIONALLY OMITTED] 

ARTICLE 13 

MISCELLANEOUS 
 SECTION
13.01. [Reserved]. 
 SECTION 13.02. Notices. (a) Any notice or communication required or permitted hereunder shall be in
writing and delivered in person, via facsimile, electronically transmitted or mailed by first-class mail addressed as follows: 

  
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 if to the Issuer or a Guarantor: 

Affinion International Holdings Limited 

c/o Affinion Group, Inc. 
 6
High Ridge Park 
 Stamford, CT 06905 

Attention of: General Counsel 

Facsimile: (203)956-1206 
 and

 Affinion Group, Inc. 
 6
High Ridge Park 
 Stamford, CT 06905 

Attention of: General Counsel 

Facsimile: (203)956-1206 
 if to
the Trustee: 
 Wilmington Trust, National Association 

50 South Sixth Street, Suite 1290 

Minneapolis, MN 55402 

Attention of: Affinion Account Manager 

Facsimile: 612-217-5651 
 The Issuer or the
Trustee by notice to the other may designate additional or different addresses for subsequent notices or communications. 
 (b) Any notice or
communication mailed to a Holder shall be mailed, first class mail or electronically transmitted, to the Holder at the Holder’s address as it appears on the registration books of the Registrar and shall be sufficiently given if so mailed or
electronically transmitted within the time prescribed. 
 (c) Failure to mail or electronically transmit a notice or communication to a
Holder or any defect in it shall not affect its sufficiency with respect to other Holders. If a notice or communication is mailed or electronically transmitted in the manner provided above, it is duly given, whether or not the addressee receives it,
except that notices to the Trustee are effective only if received. 
 (d) Notwithstanding any other provision of this Indenture or any Note,
where this Indenture or any Note provides for notice of any event (including any notice of redemption or purchase) to a Holder of a Global Note (whether by mail or otherwise), such notice shall be sufficiently given if given to the Depository for
such Note (or its designee) pursuant to the standing instructions from such Depository. 
 SECTION 13.03. [Reserved.]. 

 

  
 -97- 

 SECTION 13.04. Certificate and Opinion as to Conditions Precedent. Upon any request or
application by the Issuer to the Trustee to take or refrain from taking any action under this Indenture, the Issuer shall furnish to the Trustee at the request of the Trustee: 

(a) an Officers’ Certificate in form reasonably satisfactory to the Trustee stating that, in the opinion of the signers, all conditions
precedent, if any, provided for in this Indenture relating to the proposed action have been complied with; and 
 (b) an Opinion of Counsel
in form reasonably satisfactory to the Trustee stating that, in the opinion of such counsel, all such conditions precedent have been complied with. 

SECTION 13.05. Statements Required in Certificate or Opinion. Each certificate or opinion with respect to compliance with a covenant or
condition provided for in this Indenture (other than pursuant to Section 4.09) shall include: 
 (a) a statement that the individual
making such certificate or opinion has read such covenant or condition; 
 (b) a brief statement as to the nature and scope of the
examination or investigation upon which the statements or opinions contained in such certificate or opinion are based; 
 (c) a statement
that, in the opinion of such individual, he has made such examination or investigation as is necessary to enable him to express an informed opinion as to whether or not such covenant or condition has been complied with; and 

(d) a statement as to whether or not, in the opinion of such individual, such covenant or condition has been complied with; provided,
however, that with respect to matters of fact an Opinion of Counsel may rely on an Officers’ Certificate or certificates of public officials. 

SECTION 13.06. When Notes Disregarded. In determining whether the Holders of the required principal amount of Notes have concurred in
any direction, waiver or consent, Notes owned by the Issuer, any Guarantor or by any Person directly or indirectly controlling or controlled by or under direct or indirect common control with the Issuer or any Guarantor shall be disregarded and
deemed not to be outstanding, except that, for the purpose of determining whether the Trustee shall be protected in relying on any such direction, waiver or consent, only Notes which a Trust Officer of the Trustee knows are so owned shall be so
disregarded. Subject to the foregoing, only Notes outstanding at the time shall be considered in any such determination. 
 SECTION 13.07.
Rules by Trustee, Paying Agent and Registrar. The Trustee may make reasonable rules for action by or a meeting of the Holders. The Registrar and a Paying Agent may make reasonable rules for their functions. 

SECTION 13.08. Legal Holidays. If a payment date is not a Business Day, payment shall be made on the next succeeding day that is a
Business Day, and no interest shall accrue on any amount that would have been otherwise payable on such payment date if it were a Business Day for the intervening period. If a regular record date is not a Business Day, the record date shall not be
affected. 

  
 -98- 

 SECTION 13.09. Governing Law; Waiver of Jury Trial. THIS INDENTURE AND THE NOTES SHALL
BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO CONFLICTS OF LAW PROVISIONS THEREOF. EACH OF THE ISSUER, THE GUARANTORS AND THE TRUSTEE HEREBY IRREVOCABLY WAIVES, TO THE FULLEST EXTENT
PERMITTED BY APPLICABLE LAW, ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATING TO THIS INDENTURE, THE NOTES OR THE TRANSACTIONS CONTEMPLATED HEREBY. 

SECTION 13.10. No Recourse Against Others. No director, officer, employee, incorporator or holder of any Equity Interests in the
Issuer, as such, shall have any liability for any obligations of the Issuer under the Notes or this Indenture or for any claim based on, in respect of, or by reason of, such obligations or their creation. Each holder of Notes by accepting a Note
waives and releases all such liability. The waiver and release are part of the consideration for issuance of the Notes. The waiver may not be effective to waive liabilities under the federal securities laws. 

SECTION 13.11. Successors. All agreements of the Issuer and each Guarantor in this Indenture and the Notes shall bind its successors.
All agreements of the Trustee in this Indenture shall bind its successors. 
 SECTION 13.12. Multiple Originals. The parties may sign
any number of copies of this Indenture. Each signed copy shall be an original, but all of them together represent the same agreement. The exchange of copies of this Indenture and of signature pages by facsimile or PDF transmission shall constitute
effective execution and delivery of this Indenture as to the parties hereto and may be used in lieu of the original Indenture for all purposes. Signatures of the parties hereto transmitted by facsimile or PDF shall be deemed to be their original
signatures for all purposes. One signed copy is enough to prove this Indenture. 
 SECTION 13.13. Table of Contents; Headings. The
table of contents, cross-reference sheet and headings of the Articles and Sections of this Indenture have been inserted for convenience of reference only, are not intended to be considered a part hereof and shall not modify or restrict any of the
terms or provisions hereof. 
 SECTION 13.14. Indenture Controls. If and to the extent that any provision of the Notes limits,
qualifies or conflicts with a provision of this Indenture, such provision of this Indenture shall control. 
 SECTION 13.15.
Severability. In case any provision in this Indenture shall be invalid, illegal or unenforceable, the validity, legality and enforceability of the remaining provisions shall not in any way be affected or impaired thereby and such provision
shall be ineffective only to the extent of such invalidity, illegality or unenforceability. 

  
 -99- 

 SECTION 13.16. Currency of Account; Conversion of Currency; Foreign Exchange Restrictions.
(a) U.S. Dollars are the sole currency of account and payment for all sums payable by the Issuer and the Guarantors under or in connection with the Notes, the Guarantees and this Indenture, including damages related thereto. Any amount
received or recovered in a currency other than U.S. Dollars by a Holder (whether as a result of, or of the enforcement of, a judgment or order of a court of any jurisdiction, in the winding-up or dissolution of the Issuer or otherwise) in
respect of any sum expressed to be due to it from the Issuer or a Guarantor shall only constitute a discharge to the Issuer or any such Guarantor to the extent of the U.S. Dollar amount, which the recipient is able to purchase with the amount
so received or recovered in that other currency on the date of that receipt or recovery (or, if it is not practicable to make that purchase on that date, on the first date on which it is practicable to do so). If that U.S. Dollar amount is less
than the U.S. Dollar amount expressed to be due to the recipient under the Notes, the Issuer and the Guarantors shall indemnify it against any loss sustained by it as a result as set forth in Section 13.16(b). In any event, the Issuer and
the Guarantors shall indemnify the recipient against the cost of making any such purchase. For the purposes of this Section 13.16, it shall be sufficient for the Holder of a Note to certify in a satisfactory manner (indicating sources of
information used) that it would have suffered a loss had an actual purchase of U.S. Dollars been made with the amount so received in that other currency on the date of receipt or recovery (or, if a purchase of U.S. Dollars on such date had
not been practicable, on the first date on which it would have been practicable, it being required that the need for a change of date be certified in the manner mentioned above). 

(b) The Issuer and the Guarantors, jointly and severally, covenant and agree that the following provisions shall apply to conversion of
currency in the case of the Notes, the Guarantees and this Indenture: 
 (1) (A) If for the purpose of obtaining judgment in, or
enforcing the judgment of, any court in any country, it becomes necessary to convert into a currency (the “Judgment Currency”) an amount due in any other currency (the “Base Currency”), then the conversion shall be
made at the rate of exchange prevailing on the Business Day before the day on which the judgment is given or the order of enforcement is made, as the case may be (unless a court shall otherwise determine). 

(B) If there is a change in the rate of exchange prevailing between the Business Day before the day on which the judgment is
given or an order of enforcement is made, as the case may be (or such other date as a court shall determine), and the date of receipt of the amount due, the Issuer and the Guarantors shall pay such additional (or, as the case may be, such lesser)
amount, if any, as may be necessary so that the amount paid in the Judgment Currency when converted at the rate of exchange prevailing on the date of receipt will produce the amount in the Base Currency originally due. 

(2) In the event of the winding-up of the Issuer or any Guarantor at any time while any amount or damages owing under the Notes, the Guarantees
and this Indenture, or any judgment or order rendered in respect thereof, shall remain outstanding, the Issuer and the Guarantors shall indemnify and hold the Holders and the Trustee harmless against any deficiency

  
 -100- 

 
arising or resulting from any variation in rates of exchange between (i) the date as of which the foreign currency equivalent of the amount due or contingently due under the Notes, the
Guarantees and this Indenture (other than under this subsection (b)(2)) is calculated for the purposes of such winding-up and (ii) the final date for the filing of proofs of claim in such winding-up. For the purpose of this
subsection (b)(2), the final date for the filing of proofs of claim in the winding-up of the Issuer or any Guarantor shall be the date fixed by the liquidator or otherwise in accordance with the relevant provisions of applicable law as being
the latest practicable date as at which liabilities of the Issuer or such Guarantor may be ascertained for such winding-up prior to payment by the liquidator or otherwise in respect thereto. 

(A) The obligations contained in subsections (a), (b)(1)(B) and (b)(2) of this Section 13.16 shall constitute
separate and independent obligations from the other obligations of the Issuer and the Guarantors under this Indenture, shall give rise to separate and independent causes of action against the Issuer and the Guarantors, shall apply irrespective of
any waiver or extension granted by any Holder or the Trustee or either of them from time to time and shall continue in full force and effect notwithstanding any judgment or order or the filing of any proof of claim in the winding-up of the Issuer or
any Guarantor for a liquidated sum in respect of amounts due hereunder (other than under subsection (b)(2) above) or under any such judgment or order. Any such deficiency as aforesaid shall be deemed to constitute a loss suffered by the Holders
or the Trustee, as the case may be, and no proof or evidence of any actual loss shall be required by the Issuer or any Guarantor or the liquidator or otherwise or any of them. In the case of subsection (b)(2) above, the amount of such
deficiency shall not be deemed to be reduced by any variation in rates of exchange occurring between the said final date and the date of any liquidating distribution. 

(B) The term “rate(s) of exchange” shall mean the rate of exchange quoted by Reuters at 10:00 a.m. (New York
time) for spot purchases of the Base Currency with the Judgment Currency other than the Base Currency referred to in subsections (b)(1) and (b)(2) above and includes any premiums and costs of exchange payable. 

SECTION 13.17. U.S.A. Patriot Act. The parties hereto acknowledge that in accordance with Section 326 of the U.S.A. Patriot Act,
the Trustee, like all financial institutions and in order to help fight the funding of terrorism and money laundering, is required to obtain, verify, and record information that identifies each person or legal entity that establishes a relationship
or opens an account with the Trustee. The parties to this Indenture agree that they will provide the Trustee with such information as it may request in order for the Trustee to satisfy the requirements of the U.S.A. Patriot Act. 

SECTION 13.18. Consent to Jurisdiction and Service of Process. (a) Each of the parties hereto hereby irrevocably consents to the
jurisdiction of any court of the State of New York or any United States Federal court sitting, in each case, in the Borough of Manhattan, The City of New York, New York, United States of America, and any appellate court from any court 

  
 -101- 

 
thereof, in respect of actions, suits or proceedings brought against such party as a defendant arising out of or relating to this Indenture, the Notes, the Guarantees or any transaction
contemplated hereby or thereby (a “Proceeding”), and waives any immunity (to the fullest extent permitted by applicable law) from the jurisdiction of such courts over any Proceeding that may be brought in connection with this
Indenture, the Notes or the Guarantees and any right to which it may be entitled on account of place of residence or domicile. Each of the parties hereto irrevocably waives, to the fullest extent it may do so under applicable law, any objection
which it may now or hereafter have to the laying of the venue of any such Proceeding brought in any such court and any claim that any such Proceeding brought in any such court has been brought in an inconvenient forum. Each of the parties hereto
agrees that final judgment in any such Proceeding brought in such court shall be conclusive and binding upon such party and may be enforced in any court to the jurisdiction of which such party is subject by a suit upon judgment; provided, in
the case of the Issuer and the Guarantors, that service of process is effected upon the Issuer and the Guarantors in the manner provided in this Indenture. 

(b) The Issuer and each Foreign Guarantor agrees that service of all writs, process and summonses in any suit, action or proceeding brought in
connection with this Indenture, the Notes and the Guarantees against the Issuer or any Foreign Guarantor in any court of the State of New York or any United States Federal court sitting, in each case, in the Borough of Manhattan, The City of New
York, may be made upon Corporation Service Company located at 1180 Avenue of the Americas, Suite 210, New York, NY 10036, whom the Issuer and each Foreign Guarantor irrevocably appoints as its authorized agent for service of process. The Issuer and
each Foreign Guarantor represents and warrants that Corporation Service Company, the authorized representative of the Issuer and each Foreign Guarantor in the United States, has agreed to act as the agent for service of process for the Issuer and
each Foreign Guarantor. The Issuer and each Foreign Guarantor agrees that such appointment shall be irrevocable so long as any of the Notes remain outstanding or until the irrevocable appointment by the Issuer or any Foreign Guarantor of a successor
in The City of New York as its authorized agent for such purpose and the acceptance of such appointment by such successor. The Issuer and each Foreign Guarantor further agrees to take any and all action, including the filing of any and all documents
and instruments that may be necessary to continue such appointment in full force and effect as aforesaid. If Corporation Service Company shall cease to act as the agent for service of process for the Issuer or any Foreign Guarantor, the Issuer or
such Foreign Guarantor shall appoint without delay another such agent and provide prompt written notice to the Trustee of such appointment. With respect to such action in any court of the State of New York or any United State Federal court, in each
case, in the Borough of Manhattan, The City of New York, service of process on Corporation Service Company as the authorized agent of the Issuer and each Foreign Guarantor for service of process, and written notice of such service to the Issuer or
such Foreign Guarantor, shall be deemed, in every respect, effective service of process upon the Issuer and such Foreign Guarantor. 

SECTION 13.19. Force Majeure. In no event shall the Trustee be responsible or liable for any failure or delay in the performance of its
obligations hereunder arising out of or caused by, directly or indirectly, forces beyond its control, including, without limitation, strikes, work stoppages, accidents, acts of war or terrorism, civil or military disturbances, nuclear or natural
catastrophes or acts of God, and interruptions, loss or malfunctions of utilities, communications or computer (software and hardware) services; it being understood that the Trustee shall use reasonable efforts which are consistent with accepted
practices in the banking industry to resume performance as soon as practicable under the circumstances. 

  
 -102- 

 IN WITNESS WHEREOF, the parties have caused this Indenture to be duly executed as of the date
first written above. 
  

					
	 ISSUER:
  

AFFINION INTERNATIONAL HOLDINGS LIMITED

		
	 By:
	 	 /s/ Michele Conforti

		 	Name:	 	Michele Conforti
		 	Title:	 	President and Managing Director
	
	 GUARANTORS:
  

AFFINION GROUP, INC.
 AFFINION BENEFITS GROUP, LLC

AFFINION BRAZIL HOLDINGS I, LLC
 AFFINION BRAZIL HOLDINGS II,
LLC
 AFFINION DATA SERVICES, INC.
 AFFINION GROUP, LLC

AFFINION PUBLISHING, LLC
 BREAKFIVE, LLC

CARDWELL AGENCY, INC.
 CCAA, CORPORATION

CONNEXIONS LOYALTY, INC.

CONNEXIONS LOYALTY TRAVEL SOLUTIONS LLC

CONNEXIONS SMV, LLC
 CONNEXIONS SM VENTURES, LLC

GLOBAL PROTECTION SOLUTIONS, LLC
 INTERNATIONAL TRAVEL FULFILLMENT
LLC
 LIFT MEDIA, LLC
 LONG TERM PREFERRED CARE, INC.

LOYALTY TRAVEL AGENCY LLC
 PROPP CORP.

TRAVELERS ADVANTAGE SERVICES, LLC
 TRILEGIANT AUTO SERVICES,
INC.
 TRILEGIANT CORPORATION
 TRILEGIANT INSURANCE SERVICES,
INC.
 TRILEGIANT RETAIL SERVICES, INC.
 WATCHGUARD REGISTRATION
SERVICES, INC.
 WEBLOYALTY HOLDINGS, INC.
 WEBLOYALTY.COM,
INC.
  

	By:	 	 /s/ Gregory S. Miller

		 	Name:	 	Gregory S. Miller
		 	Title:	 	Executive Vice President and Chief Financial Officer

 [AIHL Indenture – Signature Page] 

 
					
	CONNEXIONS LOYALTY ACQUISITION, LLC
		
	 By:
	 	 /s/ Gregory S. Miller

		 	Name:	 	Gregory S. Miller
		 	Title:	 	Vice President and Treasurer
	
	CUC ASIA HOLDINGS, by its partners:

  

					
	TRILEGIANT CORPORATION
		
	 By:
	 	 /s/ Gregory S. Miller

		 	Name:	 	Gregory S. Miller
		 	Title:	 	Executive Vice President and Chief Financial Officer
	
	 and
  

TRILEGIANT RETAIL SERVICES, INC.

		
	 By:
	 	 /s/ Gregory S. Miller

		 	Name:	 	Gregory S. Miller
		 	Title:	 	Executive Vice President and Chief Financial Officer

  

					
	AFFINION INTERNATIONAL LIMITED
		
	 By:
	 	 /s/ Michele Conforti

		 	Name:	 	Michele Conforti
		 	Title:	 	President and Managing Director
	
	AFFINION INTERNATIONAL TRAVEL HOLDCO LIMITED
		
	 By:
	 	 /s/ Caroline Noble

		 	Name:	 	Caroline Noble
		 	Title:	 	GVP Field & Travel Operations

 [AIHL Indenture – Signature Page] 

 
					
	WEBLOYALTY INTERNATIONAL LIMITED
		
	 By:
	 	 /s/ Guy Chiswick

		 	Name:	 	Guy Chiswick
		 	Title:	 	Managing Director, Northern Europe
	
	LOYALTY VENTURES LIMITED
		
	 By:
	 	 /s/ Guy Chiswick

		 	Name:	 	Guy Chiswick
		 	Title:	 	Managing Director, Northern Europe
	
	BASSAE HOLDING B.V.
		
	 By:
	 	 /s/ Richard Kemperman

		 	Name:	 	Richard Kemperman
		 	Title:	 	Director
	
	WEBLOYALTY HOLDINGS COÖPERATIEF U.A.
		
	 By:
	 	 /s/ Richard Kemperman

		 	Name:	 	Richard Kemperman
		 	Title:	 	Director
	
	WEBLOYALTY INERNATIONAL SÀRL
		
	 By:
	 	 /s/ Lise Hanhart

		 	Name:	 	Lise Hanhart
		 	Title:	 	Finance Director

 [AIHL Indenture – Signature Page] 

 
			
	TRUSTEE:
	
	 WILMINGTON TRUST, NATIONAL ASSOCIATION,

as Trustee

		
	By:	 	 /s/ Lynn M. Steiner

		 	Name: Lynn M. Steiner
		 	Title: Vice President

 [AIHL Indenture – Signature Page] 

 APPENDIX A 

(Rule 144A/REGULATION S/IAI APPENDIX) 

PROVISIONS RELATING TO INITIAL NOTES, 

PIK NOTES AND ADDITIONAL NOTES 
  

	1.	Definitions 

 1.1 Definitions 

For the purposes of this Appendix the following terms shall have the meanings indicated below: 

“Applicable Procedures” means, with respect to any transfer or transaction involving a Temporary
Regulation S Global Note or beneficial interest therein, the rules and procedures of the Depository for such a Temporary Regulation S Global Note, to the extent applicable to such transaction and as in effect from time to time. 

“Definitive Note” means a certificated Initial Note or PIK Note or Additional Note bearing, if
required, the appropriate restricted notes legend set forth in Section 2.3(e). 

“Depository” means The Depository Trust Company, its nominees and their respective successors.

 “Distribution Compliance Period”, with respect to any Notes, means the period of 40
consecutive days beginning on and including the later of (i) the day on which such Notes are first offered to Persons other than distributors (as defined in Regulation S under the Securities Act) in reliance on Regulation S and
(ii) the issue date with respect to such Notes. 
 “IAI” means an institutional “accredited
investor”, as defined in Rule 501(a)(1), (2), (3) and (7) of Regulation D under the Securities Act. 

“Initial Notes” means the initial $110,000,000 in aggregate principal amount of 7.5% Cash/PIK
Senior Notes due 2018 issued on the Issue Date. 
 “Notes” means the Initial Notes and
any PIK Notes or Additional Notes issued pursuant to the Indenture, treated as a single class. Unless the context requires otherwise, references to Notes for all purposes of this Annex A include any increase in the principal amount of the Notes as a
result of a payment of PIK Interest. 
 “Notes Custodian” means the custodian with respect to
a Global Note (as appointed by the Depository), or any successor Person thereto, and shall initially be the Trustee. 

“QIB” means a “qualified institutional buyer” as defined in Rule 144A. 

  
 1 

 “Rule 144A Notes” means all Notes offered and sold
to QIBs in reliance on Rule 144A. 
 “Securities Act” means the Securities Act
of 1933, as amended. 
 1.2 Other Definitions 
  

					
	 Term
	  	Defined in
Section:	 
	 “Agent Members”
	  	 	2.1 	(b) 
	 “Eligible Holder”
	  	 	2.1 	(a) 
	 “Global Note”
	  	 	2.1 	(a) 
	 “IAI Global Note”
	  	 	2.1 	(a) 
	 “Permanent Regulation S Global Note”
	  	 	2.1 	(a) 
	 “Regulation S”
	  	 	2.1 	(a) 
	 “Regulation S Global Note”
	  	 	2.1 	(a) 
	 “Rule 144A”
	  	 	2.1 	(a) 
	 “Rule 144A Global Note”
	  	 	2.1 	(a) 
	 “Temporary Regulation S Global Note”
	  	 	2.1 	(a) 

  

	2.	The Notes 

 2.1(a) Form and Dating. The Initial Notes issued on the date
hereof will be (a) privately placed by the Issuer pursuant to the Rights Offering only to holders of Existing Notes that participate in the Exchange Offers and/or to the Backstop Provider and (b) available for subscription only to
(i) a QIB in reliance on Rule 144A under the Securities Act (“Rule 144A”), (ii) Persons other than U.S. Persons (as defined in Regulation S) in reliance on Regulation S under the Securities Act
(“Regulation S”) or (iii) an institutional accredited investor as described in Rule 501(a)(1), (2), (3) or (7) under the Securities Act (each of which satisfies (a) and (b), an “Eligible
Holder”). Initial Notes may thereafter be transferred to, among others, QIBs, IAIs and purchasers in reliance on Regulation S, subject to the restrictions on transfer set forth herein. Initial Notes initially issued pursuant to
Rule 144A shall be issued initially in the form of one or more permanent global Notes in definitive, fully registered form (collectively, the “Rule 144A Global Note”); Initial Notes initially issued to IAIs shall be
issued initially in the form of one or more permanent global Notes in definitive, fully registered form (collectively, the “IAI Global Note”); and Initial Notes initially resold pursuant to Regulation S shall be issued
initially in the form of one or more temporary global notes in fully registered form (collectively, the “Temporary Regulation S Global Note”), in each case without interest coupons and with the global notes legend and the
applicable restricted notes legend set forth in Exhibit 1 hereto, which shall be deposited on behalf of the purchasers of the Initial Notes represented thereby with the Notes Custodian and registered in the name of the Depository or a nominee
of the Depository, duly executed by the Issuer and authenticated by the Trustee as provided in this Indenture. Except as set forth in this Section 2.1(a), beneficial ownership interests in the Temporary Regulation S Global Note shall not
be exchangeable for interests in the Rule 144A Global Note, the IAI Global Note, a permanent global note (the “Permanent Regulation S Global Note”, and together with the Temporary Regulation S Global Note, the
“Regulation S Global Note”) or any other Note prior to the expiration of the Distribution Compliance Period and then, after the expiration of the Distribution Compliance Period, may be exchanged for interests in a
Rule 144A Global Note, an IAI Global Note or the Permanent Regulation S Global Note only upon  

  
 2 

 
certification in form reasonably satisfactory to the Trustee that (i) beneficial ownership interests in such Temporary Regulation S Global Note are owned either by non-U.S. persons
or U.S. persons who purchased such interests in a transaction that did not require registration under the Securities Act and (ii) in the case of an exchange for an IAI Global Note, certification that the interest in the Temporary
Regulation S Global Note is being transferred to an institutional “accredited investor” under the Securities Act that is an institutional accredited investor acquiring the Notes for its own account or for the account of an
institutional accredited investor. 
 Beneficial interests in Temporary Regulation S Global Notes (after the expiration of the
Distribution Compliance Period) or IAI Global Notes may be exchanged for interests in Rule 144A Global Notes if (1) such exchange occurs in connection with a transfer of Notes in compliance with Rule 144A and (2) the transferor
of the beneficial interest in the Temporary Regulation S Global Note or the IAI Global Note, as applicable, first delivers to the Trustee a written certificate (in a form satisfactory to the Trustee) to the effect that the beneficial interest
in the Temporary Regulation S Global Note or the IAI Global Note, as applicable, is being transferred to a Person (a) who the transferor reasonably believes to be a QIB, (b) purchasing for its own account or the account of a QIB in a
transaction meeting the requirements of Rule 144A, and (c) in accordance with all applicable laws of the States of the United States and other jurisdictions. 

Beneficial interests in Temporary Regulation S Global Notes (after the expiration of the Distribution Compliance Period) and
Rule 144A Global Notes may be exchanged for an interest in IAI Global Notes if (1) such exchange occurs in connection with a transfer of the Notes in compliance with an exemption under the Securities Act and (2) the transferor of the
Regulation S Global Note or Rule 144A Global Note, as applicable, first delivers to the trustee a written certificate (substantially in the form of Exhibit 2) to the effect that (A) the Regulation S Global Note or
Rule 144A Global Note, as applicable, is being transferred (a) to an “accredited investor” within the meaning of 501(a)(1),(2),(3) and (7) under the Securities Act that is an institutional investor acquiring the Notes
for its own account or for the account of such an institutional accredited investor, in each case in a minimum principal amount of the Notes of $250,000, for investment purposes and not with a view to or for offer or sale in connection with any
distribution in violation of the Securities Act and (B) in accordance with all applicable securities laws of the States of the United States and other jurisdictions. 

Beneficial interests in a Rule 144A Global Note or an IAI Global Note may be transferred to a Person who takes delivery in the form of an
interest in a Regulation S Global Note, whether before or after the expiration of the Distribution Compliance Period, only if the transferor first delivers to the Trustee a written certificate (in the form provided in this Indenture) to the
effect that such transfer is being made in accordance with Rule 903 or 904 of Regulation S or Rule 144 (if applicable). 

The Rule 144A Global Note, the IAI Global Note, the Temporary Regulation S Global Note and the Permanent Regulation S Global
Note are collectively referred to herein as “Global Notes”. The aggregate principal amount of the Global Notes may from time to time be increased or decreased by adjustments made on the records of the Trustee and the Depository or
its nominee as hereinafter provided. 

  
 3 

 (b) Book-Entry Provisions. This Section 2.1(b) shall apply only to a Global Note
deposited with or on behalf of the Depository. 
 The Issuer shall execute and the Trustee shall, in accordance with this
Section 2.1(b), authenticate and deliver initially one or more Global Notes that (a) shall be registered in the name of the Depository for such Global Note or Global Notes or the nominee of such Depository and (b) shall be delivered
by the Trustee to such Depository or pursuant to such Depository’s instructions or held by the Trustee as custodian for the Depository. 

Members of, or participants in, the Depository (“Agent Members”) shall have no rights under this Indenture with respect to any
Global Note held on their behalf by the Depository or by the Trustee as the custodian of the Depository or under such Global Note, and the Issuer, the Trustee and any agent of the Issuer, the Guarantors or the Trustee shall be entitled to treat the
Depository as the absolute owner of such Global Note for all purposes whatsoever. Notwithstanding the foregoing, nothing herein shall prevent the Issuer, the Guarantors, the Trustee or any agent of the Issuer, the Guarantors or the Trustee from
giving effect to any written certification, proxy or other authorization furnished by the Depository or impair, as between the Depository and its Agent Members, the operation of customary practices of such Depository governing the exercise of the
rights of a holder of a beneficial interest in any Global Note. 
 (c) Definitive Notes. Except as provided in this Section 2.1
or Section 2.3 or 2.4, owners of beneficial interests in Global Notes shall not be entitled to receive physical delivery of Definitive Notes. 

2.2 Authentication 
 The
Trustee shall authenticate and deliver: (1) on the Issue Date, an aggregate principal amount of $100,000,000 of Initial Notes and (2) any Additional Notes or PIK Notes for an original issue in an aggregate principal amount specified in the
written order of the Issuer pursuant to Section 2.03 of this Indenture, in each case upon a written order of the Issuer signed by one Officer. Such order shall specify the amount of the Notes to be authenticated and the date on which the
original issue of Notes is to be authenticated and, in the case of any issuance and Additional Notes or PIK Notes pursuant to Section 2.01 of this Indenture, shall certify that such issuance is in compliance with Section 4.03 of this
Indenture. 
 2.3 Transfer and Exchange 

(a) Transfer and Exchange of Definitive Notes. When Definitive Notes are presented to the Registrar with a request: 

(x) to register the transfer of such Definitive Notes; or 

(y) to exchange such Definitive Notes for an equal principal amount of Definitive Notes of other authorized denominations, 

the Registrar shall register the transfer or make the exchange as requested if its reasonable requirements for such transaction are met; provided,
however, that the Definitive Notes surrendered for transfer or exchange: 

  
 4 

 (i) shall be duly endorsed or accompanied by a written instrument of transfer in
form reasonably satisfactory to the Issuer and the Registrar, duly executed by the Holder thereof or its attorney duly authorized in writing; and 

(ii) if such Definitive Notes are required to bear a restricted notes legend, they are being transferred or exchanged pursuant
to an effective registration statement under the Securities Act, pursuant to Section 2.3(b) or pursuant to clause (A), (B) or (C) below, and are accompanied by the following additional information and documents, as applicable:

 (A) if such Definitive Notes are being delivered to the Registrar by a Holder for registration in the name of such Holder,
without transfer, a certification from such Holder to that effect; or 
 (B) if such Definitive Notes are being transferred
to the Issuer, a certification to that effect; or 
 (C) if such Definitive Notes are being transferred (x) pursuant to
an exemption from registration in accordance with Rule 144A, Regulation S or Rule 144 under the Securities Act; or (y) in reliance upon another exemption from the requirements of the Securities Act: (i) a certification to
that effect (in the form set forth on the reverse of the Note) and (ii) if the Issuer so requests, an opinion of counsel or other evidence reasonably satisfactory to it as to the compliance with the restrictions set forth in the legend set
forth in Section 2.3(e)(i). 
 (b) Restrictions on Transfer of a Definitive Note for a Beneficial Interest in a Global Note. A
Definitive Note may not be exchanged for a beneficial interest in a Rule 144A Global Note, an IAI Global Note or a Permanent Regulation S Global Note except upon satisfaction of the requirements set forth below. Upon receipt by the Trustee
of a Definitive Note, duly endorsed or accompanied by appropriate instruments of transfer, in form satisfactory to the Trustee, together with: 

(i) certification, in the form set forth on the reverse of the Note, that such Definitive Note is either (A) being
transferred to a QIB in accordance with Rule 144A, (B) being transferred to an IAI or (C) being transferred after expiration of the Distribution Compliance Period by a Person who initially purchased such Note in reliance on
Regulation S to a buyer who elects to hold its interest in such Note in the form of a beneficial interest in the Permanent Regulation S Global Note; 

(ii) written instructions directing the Trustee to make, or to direct the Notes Custodian to make, an adjustment on its books
and records with respect to such Rule 144A Global Note (in the case of a transfer pursuant to clause (b)(i)(A)), IAI Global Note (in the case of a transfer pursuant to clause (b)(i)(B) or Permanent Regulation S Global Note (in
the case of a transfer pursuant to clause (b)(i)(C)) to reflect an increase in the aggregate principal amount of the Notes represented by the Rule 144A Global Note, IAI Global Note or Permanent Regulation S Global Note, as applicable,
such instructions to contain information regarding the Depository account to be credited with such increase, and 

  
 5 

 (iii) if the Registrar or the Issuer so requests or if the Applicable Procedures
so require, an opinion of counsel in form reasonably acceptable to the Issuer to the effect that such exchange or transfer is in compliance with the Securities Act and that the restrictions on transfer contained herein and in the applicable
restricted notes legend is no longer required in order to maintain compliance with the Securities Act, 
 then the Trustee shall cancel such Definitive Note
and cause, or direct the Notes Custodian to cause, in accordance with the standing instructions and procedures existing between the Depository and the Notes Custodian, the aggregate principal amount of Notes represented by the Rule 144A Global
Note, IAI Global Note or Permanent Regulation S Global Note, as applicable, to be increased by the aggregate principal amount of the Definitive Note to be exchanged and shall credit or cause to be credited to the account of the Person specified
in such instructions a beneficial interest in the Rule 144A Global Note, IAI Global Note or Permanent Regulation S Global Note, as applicable, equal to the principal amount of the Definitive Note so canceled. If no Rule 144A Global
Notes, IAI Global Notes or Permanent Regulation S Global Notes, as applicable, are then outstanding, the Issuer shall issue and the Trustee shall authenticate, upon written order of the Issuer in the form of an Officers’ Certificate of the
Issuer, a new Rule 144A Global Note, IAI Global Note or Permanent Regulation S Global Note, as applicable, in the appropriate principal amount. 

(c) Transfer and Exchange of Global Notes. 

(i) The transfer and exchange of Global Notes or beneficial interests therein shall be effected through the Depository, in
accordance with this Indenture (including applicable restrictions on transfer set forth herein, if any) and the procedures of the Depository therefor. A transferor of a beneficial interest in a Global Note shall deliver to the Registrar a written
order given in accordance with the Depository’s procedures containing information regarding the participant account of the Depository to be credited with a beneficial interest in the Global Note. The Registrar shall, in accordance with such
instructions, instruct the Depository to credit to the account of the Person specified in such instructions a beneficial interest in the Global Note and to debit the account of the Person making the transfer the beneficial interest in the Global
Note being transferred. 
 (ii) If the proposed transfer is a transfer of a beneficial interest in one Global Note to a
beneficial interest in another Global Note, the Registrar shall reflect on its books and records the date and an increase in the principal amount of the Global Note to which such interest is being transferred in an amount equal to the principal
amount of the interest to be so transferred, and the Registrar shall reflect on its books and records the date and a corresponding decrease in the principal amount of the Global Note from which such interest is being transferred. 

(iii) Notwithstanding any other provisions of this Appendix (other than the provisions set forth in Section 2.4), a
Global Note may not be transferred as a whole except by the Depository to a nominee of the Depository or by a nominee of the Depository to the Depository or another nominee of the Depository or by the Depository or any such nominee to a successor
Depository or a nominee of such successor Depository. 

  
 6 

 (iv) In the event that a Global Note is exchanged for Definitive Notes pursuant
to Section 2.4 of this Appendix, such Notes may be exchanged only in accordance with such procedures as are substantially consistent with the provisions of this Section 2.3 (including the certification requirements set forth on the reverse
of the Initial Notes intended to ensure that such transfers comply with Rule 144A, Regulation S or another applicable exemption under the Securities Act, as the case may be) and such other procedures as may from time to time be adopted by
the Issuer. 
 (v) In the event that a Transfer Restricted Note represented by a Global Note is exchanged for an unrestricted
Global Note pursuant to this Section 2.3, such Notes may be exchanged only in accordance with such procedures as are substantially consistent with the provisions hereof (including the certification requirements set forth on the reverse of the
Initial Notes intended to ensure that such transfers comply with Rule 144A, Regulation S or another applicable exemption under the Securities Act, as the case may be) and such other procedures as may from time to time be adopted by the
Issuer. 
 (d) Restrictions on Transfer of Temporary Regulation S Global Notes. During the Distribution Compliance Period,
beneficial ownership interests in Temporary Regulation S Global Notes may only be sold, pledged or transferred in accordance with the Applicable Procedures and only (i) to the Issuer, (ii) in an offshore transaction in accordance with
Regulation S (other than a transaction resulting in an exchange for an interest in a Permanent Regulation S Global Note), (iii) pursuant to an effective registration statement under the Securities Act, in each case in accordance with
any applicable securities laws of any State of the United States. 
 (e) Legend. 

(i) Except as permitted by the following paragraph (ii), each Note certificate evidencing the Global Notes (and all Notes
issued in exchange therefor or in substitution thereof), in the case of Notes offered otherwise than in reliance on Regulation S, shall bear a legend in substantially the following form: 

THIS NOTE (OR ITS PREDECESSOR) WAS ORIGINALLY ISSUED IN A TRANSACTION EXEMPT FROM REGISTRATION UNDER THE UNITED STATES SECURITIES ACT
OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND THIS NOTE MAY NOT BE OFFERED, SOLD OR OTHERWISE TRANSFERRED IN THE ABSENCE OF SUCH REGISTRATION OR AN APPLICABLE EXEMPTION THEREFROM. EACH PURCHASER OF THIS NOTE IS HEREBY NOTIFIED THAT
THE SELLER OF THIS NOTE MAY BE RELYING ON THE EXEMPTION FROM THE PROVISIONS OF SECTION 5 OF THE SECURITIES ACT PROVIDED BY RULE 144A THEREUNDER. 

  
 7 

 THE HOLDER OF THIS NOTE AGREES FOR THE BENEFIT OF THE ISSUER THAT (A) THIS NOTE MAY BE
OFFERED, RESOLD, PLEDGED OR OTHERWISE TRANSFERRED, ONLY (I) TO THE ISSUER, (II) IN THE UNITED STATES TO A PERSON WHOM THE SELLER REASONABLY BELIEVES IS A QUALIFIED INSTITUTIONAL BUYER (AS DEFINED IN RULE 144A UNDER THE SECURITIES ACT)
IN A TRANSACTION MEETING THE REQUIREMENTS OF RULE 144A, (III) OUTSIDE THE UNITED STATES IN AN OFFSHORE TRANSACTION IN ACCORDANCE WITH RULE 904 UNDER THE SECURITIES ACT, (IV) TO AN “ACCREDITED INVESTOR” (AS DEFINED IN
RULE 501(a)(1), (2), (3) OR (7) OF REGULATION D UNDER THE SECURITIES ACT) THAT, PRIOR TO SUCH TRANSFER, FURNISHES THE TRUSTEE WITH A SIGNED LETTER CONTAINING CERTAIN REPRESENTATIONS AND AGREEMENTS RELATING TO THE TRANSFER OF THIS
NOTE (THE FORM OF WHICH CAN BE OBTAINED FROM THE TRUSTEE) AND, IF SUCH TRANSFER IS IN RESPECT OF AN AGGREGATE PRINCIPAL AMOUNT OF NOTES LESS THAN $250,000, AN OPINION OF COUNSEL ACCEPTABLE TO THE ISSUER THAT SUCH TRANSFER IS IN COMPLIANCE WITH
THE SECURITIES ACT, (V) PURSUANT TO AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT PROVIDED BY RULE 144 THEREUNDER (IF AVAILABLE) OR (VI) PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT, IN EACH
OF CASES (I) THROUGH (VI) IN ACCORDANCE WITH ANY APPLICABLE SECURITIES LAWS OF ANY STATE OF THE UNITED STATES, AND (B) THE HOLDER SHALL, AND EACH SUBSEQUENT HOLDER IS REQUIRED TO, NOTIFY ANY PURCHASER OF THIS NOTE FROM IT OF THE
RESALE RESTRICTIONS REFERRED TO IN (A) ABOVE. 
 Each certificate evidencing a Note offered in reliance on
Regulation S shall, in lieu of the foregoing, bear a legend in substantially the following form: 
 THIS NOTE (OR ITS PREDECESSOR) WAS
ORIGINALLY ISSUED IN A TRANSACTION ORIGINALLY EXEMPT FROM REGISTRATION UNDER THE U.S. SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND MAY NOT BE TRANSFERRED IN THE UNITED STATES OR TO, OR FOR THE ACCOUNT OR BENEFIT
OF, ANY U.S. PERSON EXCEPT PURSUANT TO AN AVAILABLE EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT AND ALL APPLICABLE STATE SECURITIES LAWS. TERMS USED ABOVE HAVE THE MEANINGS GIVEN TO THEM IN REGULATION S UNDER THE
SECURITIES ACT. 
 Each Definitive Note shall also bear the following additional legend: 

IN CONNECTION WITH ANY TRANSFER, THE HOLDER SHALL DELIVER TO THE REGISTRAR AND TRANSFER AGENT SUCH CERTIFICATES AND OTHER INFORMATION AS SUCH
TRANSFER AGENT MAY REASONABLY REQUIRE TO CONFIRM THAT THE TRANSFER COMPLIES WITH THE FOREGOING RESTRICTIONS. 

  
 8 

 (ii) Upon any sale or transfer of a Transfer Restricted Note (including any
Transfer Restricted Note represented by a Global Note) pursuant to Rule 144 under the Securities Act, the Registrar shall permit the transferee thereof to exchange such Transfer Restricted Note for a certificated Note that does not bear the
legend set forth above and rescind any restriction on the transfer of such Transfer Restricted Note, if the transferor thereof certifies in writing to the Registrar that such sale or transfer was made in reliance on Rule 144 (such certification
to be in the form set forth on the reverse of the Note). 
 (iii) Each certificate evidencing a Note shall, in addition to
the foregoing, bear a legend in substantially the following form. 
 IN CONNECTION WITH ANY TRANSFER, THE HOLDER SHALL DELIVER TO THE
REGISTRAR AND TRANSFER AGENT SUCH CERTIFICATES AND OTHER INFORMATION AS SUCH TRANSFER AGENT MAY REASONABLY REQUIRE TO CONFIRM THAT THE TRANSFER COMPLIES WITH THE FOREGOING RESTRICTIONS. 

Cancellation or Adjustment of Global Note. At such time as all beneficial interests in a Global Note have either been exchanged for
Definitive Notes, redeemed, purchased or canceled, such Global Note shall be returned to the Depository for cancellation or retained and canceled by the Trustee. At any time prior to such cancellation, if any beneficial interest in a Global Note is
exchanged for certificated Notes, redeemed, purchased or canceled, the principal amount of Notes represented by such Global Note shall be reduced and an adjustment shall be made on the books and records of the Trustee (if it is then the Notes
Custodian for such Global Note) with respect to such Global Note, by the Trustee or the Notes Custodian, to reflect such reduction. 

(f) No Obligation of the Trustee. 

(i) The Trustee shall have no responsibility or obligation to any beneficial owner of a Global Note, a member of, or a
participant in the Depository or other Person with respect to the accuracy of the records of the Depository or its nominee or of any participant or member thereof, with respect to any ownership interest in the Notes or with respect to the delivery
to any participant, member, beneficial owner or other Person (other than the Depository) of any notice (including any notice of redemption) or the payment of any amount, under or with respect to such Notes. All notices and communications to be given
to the Holders and all payments to be made to Holders under the Notes shall be given or made only to or upon the order of the registered Holders (which shall be the Depository or its nominee in the case of a Global Note). The rights of beneficial
owners in any Global Note shall be exercised only through the Depository subject to the applicable rules and procedures of the Depository. The Trustee may rely and shall be fully protected in relying upon information furnished by the Depository with
respect to its members, participants and any beneficial owners. 
 (ii) The Trustee shall have no obligation or duty to
monitor, determine or inquire as to compliance with any restrictions on transfer imposed under this Indenture or under applicable law with respect to any transfer of any interest in any Note (including any transfers between or among Depository
participants, members or beneficial owners in any Global Note) other than to require delivery of such certificates and other documentation or evidence as are expressly required by, and to do so if and when expressly required by, the terms of this
Indenture, and to examine the same to determine substantial compliance as to form with the express requirements hereof. 

  
 9 

 2.4 Certificated Notes 

(a) A Global Note deposited with the Depository or with the Trustee as Notes Custodian for the Depository pursuant to Section 2.1 shall be
transferred to the beneficial owners thereof in the form of Definitive Notes in an aggregate principal amount equal to the principal amount of such Global Note, in exchange for such Global Note, only if such transfer complies with Section 2.3
hereof and (i) the Depository notifies the Issuer that it is unwilling or unable to continue as Depository for such Global Note and the Depository fails to appoint a successor depository or if at any time such Depository ceases to be a
“clearing agency” registered under the Exchange Act and, in either case, a successor Depository is not appointed by the Issuer within 90 days of such notice, or (ii) a Default or Event of Default has occurred and is
continuing and the Depository requests such exchange or (iii) the Issuer, in its sole discretion, notifies the Trustee in writing that it elects to cause the issuance of Definitive Notes under this Indenture. 

(b) Any Global Note that is transferable to the beneficial owners thereof pursuant to this Section 2.4 shall be surrendered by the
Depository to the Trustee located at its principal corporate trust office, to be so transferred, in whole or from time to time in part, without charge, and the Trustee shall authenticate and deliver, upon such transfer of each portion of such Global
Note, an equal aggregate principal amount of Definitive Notes of authorized denominations. Any portion of a Global Note transferred pursuant to this Section 2.4 shall be executed, authenticated and delivered only in denominations of $2,000
principal amount and any integral multiple of $1 and registered in such names as the Depository shall direct. Any Definitive Note delivered in exchange for an interest in the Transfer Restricted Note shall, except as otherwise provided by
Section 2.3(e) hereof, bear the applicable restricted notes legend and definitive note legend set forth in Exhibit 1 hereto. 
 (c)
Subject to the provisions of Section 2.4(b) hereof, the registered Holder of a Global Note shall be entitled to grant proxies and otherwise authorize any Person, including Agent Members and Persons that may hold interests through Agent Members,
to take any action which a Holder is entitled to take under this Indenture or the Notes. 
 (d) In the event of the occurrence of one of the
events specified in Section 2.4(a) hereof, the Issuer shall promptly make available to the Trustee a reasonable supply of Definitive Notes in definitive, fully registered form without interest coupons. In the event that such Definitive Notes
are not issued, the Issuer expressly acknowledges, with respect to the right of any Holder to pursue a remedy pursuant to Section 6.06 of this Indenture, the right of any beneficial owner of Notes to pursue such remedy with respect to the
portion of the Global Note that represents such beneficial owner’s Notes as if such Definitive Notes had been issued. 

  
 10 

 EXHIBIT 1 to APPENDIX A (Rule 144A/Regulation S/IAI APPENDIX) 

[FORM OF FACE OF INITIAL NOTE OR ADDITIONAL NOTE OR PIK NOTE] 

[Global Notes Legend] 
 UNLESS
THIS CERTIFICATE IS PRESENTED BY AN AUTHORIZED REPRESENTATIVE OF THE DEPOSITORY TRUST COMPANY, A NEW YORK CORPORATION (“DTC”), NEW YORK, NEW YORK, TO THE ISSUER OR ITS AGENT FOR REGISTRATION OF TRANSFER, EXCHANGE OR PAYMENT, AND ANY
CERTIFICATE ISSUED IS REGISTERED IN THE NAME OF CEDE & CO. OR SUCH OTHER NAME AS IS REQUESTED BY AN AUTHORIZED REPRESENTATIVE OF DTC (AND ANY PAYMENT IS MADE TO CEDE & CO., OR TO SUCH OTHER ENTITY AS IS REQUESTED BY AN AUTHORIZED
REPRESENTATIVE OF DTC) ANY TRANSFER, PLEDGE OR OTHER USE HEREOF FOR VALUE OR OTHERWISE BY OR TO ANY PERSON IS WRONGFUL INASMUCH AS THE REGISTERED OWNER HEREOF, CEDE & CO., HAS AN INTEREST HEREIN. 

TRANSFERS OF THIS GLOBAL NOTE SHALL BE LIMITED TO TRANSFERS IN WHOLE, BUT NOT IN PART, TO NOMINEES OF DTC OR TO A SUCCESSOR THEREOF OR SUCH
SUCCESSOR’S NOMINEE AND TRANSFERS OF PORTIONS OF THIS GLOBAL NOTE SHALL BE LIMITED TO TRANSFERS MADE IN ACCORDANCE WITH THE RESTRICTIONS SET FORTH IN THE INDENTURE REFERRED TO ON THE REVERSE HEREOF. 

[FOR REGULATION S GLOBAL NOTE ONLY] [UNTIL 40 DAYS AFTER THE LATER OF COMMENCEMENT OR COMPLETION OF THE OFFERING, AN OFFER OR
SALE OF NOTES WITHIN THE UNITED STATES BY A DEALER (AS DEFINED IN THE U.S. SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”)) MAY VIOLATE THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT IF SUCH OFFER OR SALE IS MADE
OTHERWISE THAN IN ACCORDANCE WITH RULE 144A THEREUNDER.] 
 [Restricted Notes Legend for Notes Offered Otherwise than in Reliance on
Regulation S] 
 THIS NOTE (OR ITS PREDECESSOR) WAS ORIGINALLY ISSUED IN A TRANSACTION EXEMPT FROM REGISTRATION UNDER THE UNITED STATES
SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND THIS NOTE MAY NOT BE OFFERED, SOLD OR OTHERWISE TRANSFERRED IN THE ABSENCE OF SUCH REGISTRATION OR AN APPLICABLE EXEMPTION THEREFROM. EACH PURCHASER OF THIS NOTE IS HEREBY
NOTIFIED THAT THE SELLER OF THIS NOTE MAY BE RELYING ON THE EXEMPTION FROM THE PROVISIONS OF SECTION 5 OF THE SECURITIES ACT PROVIDED BY RULE 144A THEREUNDER. 

THE HOLDER OF THIS NOTE AGREES FOR THE BENEFIT OF THE ISSUER THAT (A) THIS NOTE MAY BE OFFERED, RESOLD, PLEDGED OR OTHERWISE TRANSFERRED,
ONLY (I) TO THE ISSUER, (II) WITHIN THE UNITED STATES TO A PERSON WHOM THE SELLER REASONABLY BELIEVES IS A 

 
QUALIFIED INSTITUTIONAL BUYER (AS DEFINED IN RULE 144A UNDER THE SECURITIES ACT) IN A TRANSACTION MEETING THE REQUIREMENTS OF RULE 144A, (III) TO AN INSTITUTIONAL “ACCREDITED
INVESTOR” WITHIN THE MEANING OF RULE 501(A)(1), (2), (3) OR (7) UNDER THE SECURITIES ACT THAT, PRIOR TO SUCH TRANSFER, FURNISHES THE TRUSTEE A SIGNED LETTER CONTAINING CERTAIN REPRESENTATIONS AND AGREEMENTS RELATING TO THE
TRANSFER OF THIS NOTE (THE FORM OF WHICH CAN BE OBTAINED FROM THE TRUSTEE) AND, IF SUCH TRANSFER IS IN RESPECT OF AN AGGREGATE PRINCIPAL AMOUNT OF NOTES LESS THAN $250,000, AN OPINION OF COUNSEL ACCEPTABLE TO THE ISSUER THAT SUCH TRANSFER IS IN
COMPLIANCE WITH THE SECURITIES ACT, (IV) OUTSIDE THE UNITED STATES IN AN OFFSHORE TRANSACTION IN ACCORDANCE WITH RULE 904 UNDER THE SECURITIES ACT, (V) PURSUANT TO AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT PROVIDED BY
RULE 144 THEREUNDER (IF AVAILABLE) OR (VI) PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT, IN EACH OF CASES (I) THROUGH (VI) IN ACCORDANCE WITH ANY APPLICABLE SECURITIES LAWS OF ANY STATE OF THE
UNITED STATES, AND (B) THE HOLDER SHALL, AND EACH SUBSEQUENT HOLDER IS REQUIRED TO, NOTIFY ANY PURCHASER OF THIS NOTE FROM IT OF THE RESALE RESTRICTIONS REFERRED TO IN (A) ABOVE. 

[Restricted Notes Legend for Notes Offered in Reliance on Regulation S] 

THIS NOTE (OR ITS PREDECESSOR) WAS ORIGINALLY ISSUED IN A TRANSACTION ORIGINALLY EXEMPT FROM REGISTRATION UNDER THE SECURITIES ACT, AND MAY
NOT BE TRANSFERRED IN THE UNITED STATES OR TO, OR FOR THE ACCOUNT OR BENEFIT OF, ANY U.S. PERSON EXCEPT PURSUANT TO AN AVAILABLE EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT AND ALL APPLICABLE STATE SECURITIES LAWS. TERMS
USED ABOVE HAVE THE MEANINGS GIVEN TO THEM IN REGULATION S UNDER THE SECURITIES ACT. 
 [Temporary Regulation S Global Note Legend]

 EXCEPT AS SET FORTH BELOW, BENEFICIAL OWNERSHIP INTERESTS IN THIS TEMPORARY REGULATION S GLOBAL NOTE SHALL NOT BE EXCHANGEABLE FOR
INTERESTS IN THE PERMANENT REGULATION S GLOBAL NOTE OR ANY OTHER NOTE REPRESENTING AN INTEREST IN THE NOTES REPRESENTED HEREBY WHICH DO NOT CONTAIN A LEGEND CONTAINING RESTRICTIONS ON TRANSFER, UNTIL THE EXPIRATION OF THE “40-DAY
DISTRIBUTION COMPLIANCE PERIOD” (WITHIN THE MEANING OF RULE 903(b)(2) OF REGULATION S UNDER THE SECURITIES ACT) AND THEN ONLY UPON CERTIFICATION IN FORM REASONABLY SATISFACTORY TO THE TRUSTEE THAT SUCH BENEFICIAL INTERESTS ARE
OWNED EITHER BY NON-U.S. PERSONS OR U.S. PERSONS WHO PURCHASED SUCH INTERESTS IN A TRANSACTION THAT DID NOT REQUIRE REGISTRATION UNDER THE SECURITIES ACT. DURING SUCH 40-DAY DISTRIBUTION COMPLIANCE PERIOD, BENEFICIAL OWNERSHIP
INTERESTS IN THIS TEMPORARY REGULATION S GLOBAL NOTE MAY ONLY BE SOLD, 

 
PLEDGED OR TRANSFERRED (I) TO THE ISSUER, (II) OUTSIDE THE UNITED STATES IN A TRANSACTION IN ACCORDANCE WITH RULE 904 OF REGULATION S UNDER THE SECURITIES ACT, OR
(III) PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT, IN EACH OF CASES (I) THROUGH (III) IN ACCORDANCE WITH ANY APPLICABLE SECURITIES LAWS OF ANY STATE OF THE UNITED STATES. HOLDERS OF INTERESTS IN THIS
TEMPORARY REGULATION S GLOBAL NOTE SHALL NOTIFY ANY PURCHASER OF THIS NOTE OF THE RESALE RESTRICTIONS REFERRED TO ABOVE, IF THEN APPLICABLE. 

AFTER THE EXPIRATION OF THE DISTRIBUTION COMPLIANCE PERIOD, BENEFICIAL INTERESTS IN THIS TEMPORARY REGULATION S GLOBAL NOTE MAY BE
EXCHANGED FOR INTERESTS IN A RULE 144A GLOBAL NOTE ONLY IF (1) SUCH EXCHANGE OCCURS IN CONNECTION WITH A TRANSFER OF THE NOTES IN COMPLIANCE WITH RULE 144A AND (2) THE TRANSFEROR OF THE REGULATION S GLOBAL NOTE FIRST
DELIVERS TO THE TRUSTEE A WRITTEN CERTIFICATE (IN THE FORM ATTACHED TO THIS CERTIFICATE) TO THE EFFECT THAT THE REGULATION S GLOBAL NOTE IS BEING TRANSFERRED (A) TO A PERSON WHO THE TRANSFEROR REASONABLY BELIEVES TO BE A QUALIFIED
INSTITUTIONAL BUYER WITHIN THE MEANING OF RULE 144A, (B) TO A PERSON WHO IS PURCHASING FOR ITS OWN ACCOUNT OR THE ACCOUNT OF A QUALIFIED INSTITUTIONAL BUYER IN A TRANSACTION MEETING THE REQUIREMENTS OF RULE 144A, AND (C) IN
ACCORDANCE WITH ALL APPLICABLE SECURITIES LAWS OF THE STATES OF THE UNITED STATES AND OTHER JURISDICTIONS. 
 AFTER THE EXPIRATION OF THE
DISTRIBUTION COMPLIANCE PERIOD, BENEFICIAL INTERESTS IN THIS TEMPORARY REGULATION S GLOBAL NOTE MAY BE EXCHANGED FOR INTERESTS IN AN IAI GLOBAL NOTE ONLY IF (1) SUCH EXCHANGE OCCURS IN CONNECTION WITH A TRANSFER OF THE NOTES IN COMPLIANCE
WITH AN EXEMPTION UNDER THE SECURITIES ACT AND (2) THE TRANSFEROR OF THE REGULATION S GLOBAL NOTE FIRST DELIVERS TO THE TRUSTEE A WRITTEN CERTIFICATE (IN THE FORM ATTACHED TO THIS CERTIFICATE) TO THE EFFECT THAT THE REGULATION S
GLOBAL NOTE IS BEING TRANSFERRED (A) TO AN INSTITUTIONAL “ACCREDITED INVESTOR” WITHIN THE MEANING OF RULE 501(A)(1),(2),(3) OR (7) UNDER THE SECURITIES ACT THAT, PRIOR TO SUCH TRANSFER, FURNISHES THE TRUSTEE A SIGNED LETTER
CONTAINING CERTAIN REPRESENTATIONS AND AGREEMENTS RELATING TO THE TRANSFER OF THIS NOTE (THE FORM OF WHICH CAN BE OBTAINED FROM THE TRUSTEE) AND, IF SUCH TRANSFER IS IN RESPECT OF AN AGGREGATE PRINCIPAL AMOUNT OF NOTES LESS THAN $250,000, AN
OPINION OF COUNSEL ACCEPTABLE TO THE ISSUER THAT SUCH TRANSFER IS IN COMPLIANCE WITH THE SECURITIES ACT AND (B) IN ACCORDANCE WITH ALL APPLICABLE SECURITIES LAWS OF THE STATES OF THE UNITED STATES AND OTHER JURISDICTIONS. 

BENEFICIAL INTERESTS IN A RULE 144A GLOBAL NOTE OR AN IAI GLOBAL NOTE MAY BE TRANSFERRED TO A PERSON WHO TAKES DELIVERY IN THE
FORM OF AN INTEREST IN THE REGULATION S GLOBAL NOTE, WHETHER BEFORE OR AFTER THE EXPIRATION OF THE 40-DAY DISTRIBUTION COMPLIANCE 

 
PERIOD, ONLY IF THE TRANSFEROR FIRST DELIVERS TO THE TRUSTEE A WRITTEN CERTIFICATE (IN THE FORM ATTACHED TO THIS CERTIFICATE) TO THE EFFECT THAT SUCH TRANSFER IS BEING MADE IN ACCORDANCE
WITH RULE 903 OR 904 OF REGULATION S OR RULE 144 (IF AVAILABLE). 
 [Definitive Notes Legend] 

IN CONNECTION WITH ANY TRANSFER, THE HOLDER SHALL DELIVER TO THE REGISTRAR AND TRANSFER AGENT SUCH CERTIFICATES AND OTHER INFORMATION AS SUCH
TRANSFER AGENT MAY REASONABLY REQUIRE TO CONFIRM THAT THE TRANSFER COMPLIES WITH THE FOREGOING RESTRICTIONS. 

 AFFINION GROUP, INC. 

7.5% Cash/PIK Senior Notes due 2018 

144A CUSIP No. 00831G AA7 
 and
ISIN No. US00831GAA76 
 REG S CUSIP No. G0132F AA8 

and ISIN No. US G0132FAA87 
 IAI
CUSIP No. 00831G AB5 
 and ISIN No. US00831GAB59 
  

			
	No. [            ]	  	$ [            ]

 AFFINION GROUP, INC., a Delaware corporation, promises to pay to CEDE & CO., or its registered
assigns, the principal sum of [            ] Dollars ($ [            ] ) [, as revised by the Schedule of Increases or Decreases
in Global Note attached hereto,]1 on July 30, 2018. 
 Interest Payment Dates:
May 1 and November 1 
 Record Dates: April 15 and October 15 

These Notes have been issued with original issue discount (“OID”) for United States federal income tax purposes. The issue price,
amount of OID, issue date and yield to maturity of these Notes may be obtained by writing to the Chief Financial Officer at Affinion Group Holdings, Inc., 6 High Ridge Park, Stamford, CT 06905. Additional provisions of this Note are set forth on the
other side of this Note. 
 Dated: November 9, 2015 

SIGNATURE PAGE FOLLOWS 
  

	1 	To be included in Global Notes only. 

 IN WITNESS WHEREOF, the Issuer has caused this instrument to be duly executed. 

Dated: November 9, 2015 
 AFFINION INTERNATIONAL HOLDINGS
LIMITED, as Issuer 
  

			
	 By
	 	  

		 	 Name:

		 	 Title:

 TRUSTEE’S CERTIFICATE OF AUTHENTICATION 

WILMINGTON TRUST, NATIONAL ASSOCIATION, as 

Trustee, certifies that this is one of the Notes referred to in the Indenture. 

 

			
	 By
	 	  

		 	 Authorized Signatory

		
	 Dated
	 	  

 [FORM OF REVERSE SIDE OF INITIAL NOTE OR ADDITIONAL NOTE] 

7.5% Cash/PIK Senior Notes due 2018 
 1.
Interest 
 Affinion International Holdings Limited, a private company limited by shares incorporated in England and Wales with
registered number 3458969 (such Person, and its respective successors and assigns under the Indenture hereinafter referred to, being herein called the “Issuer”) promises to pay interest on the principal amount of this Note at a rate per
annum of 7.5%. The Issuer shall pay interest semiannually in arrears to the holders of the Notes on May 1 and November 1 of each year, commencing May 1, 2016. Interest on the Notes will accrue from the most recent date to which
interest has been paid or, if no interest has been paid, from and including the Issue Date. Interest shall be computed on the basis of a 360-day year of twelve 30-day months. The Issuer shall pay interest on overdue principal at the rate
borne by this Note plus 1.0% per annum, and it shall pay interest on overdue installments of interest at the same rate to the extent lawful. 

Interest on the Notes will be payable at (1) the annual rate of 3.5% in cash, payable in cash (“cash interest”)
plus (2) the annual rate of 4.0% (the “PIK Interest”), payable by increasing the principal amount of the outstanding Notes represented by one or more Global Notes or, with respect to Definitive Notes represented by individual
certificates, if any, by issuing additional “PIK Notes” in certificated form, in each case by rounding up to the nearest $1.00; provided, however that all of the accrued interest on the Notes from the Issue Date to,
but not including May 1, 2016 will be payable on the first interest payment date by increasing the principal amount of the outstanding Notes represented by one or more Global Notes or by issuing additional PIK Notes in certificated form at a
rate of 7.5%. Unless the context requires otherwise, references to the “principal” or “principal amount” of Notes, including for purposes of calculating any redemption price or redemption amount, includes any increase in the
principal amount of the Notes as a result of a PIK Payment. 
 2. Method of Payment 

The Issuer shall pay interest on the Notes (except defaulted interest) to the Persons who are registered holders of Notes at the close of
business on the April 15 or October 15 next preceding the interest payment date even if Notes are canceled after the record date and on or before the interest payment date. Holders of Definitive Notes must surrender their Definitive Notes
to a Paying Agent to collect principal payments. The Issuer shall pay principal and cash interest in money of the United States that at the time of payment is legal tender for payment of public and private debts. Cash payments in respect of the
Notes represented by a Global Note (including principal, premium and interest (excluding PIK Interest)) shall be made by wire transfer of immediately available funds to the accounts specified by the Depository. The Issuer, or the Paying Agent on
behalf of the Issuer, shall make all cash payments in respect of a certificated Note (including principal, premium and interest) by mailing a check to the registered address of each Holder thereof; provided, however, that cash payments on a
certificated Note shall be made by wire transfer to a U.S. dollar account maintained by the payee with a bank in the United States if such Holder elects payment by wire transfer by giving written notice to the

 
Trustee or the Paying Agent to such effect designating such account no later than 30 days immediately preceding the relevant due date for payment (or such other date as the Trustee may accept
in its discretion).At all times, PIK Interest on the Notes will be payable: (i) with respect to Notes represented by one or more Global Notes registered in the name of, or held by, the Depository (or any successor depository) or its nominee on
the relevant record date, by increasing the principal amount of the outstanding Global Notes, effective as of the applicable interest payment date, by an amount equal to the amount of PIK Interest for the applicable interest period (rounded up to
the nearest whole dollar) (“PIK Payment”) at the request of the Issuer to authenticate or increase the Global Note and (ii) with respect to Definitive Notes, if any, by issuing PIK Notes in certificated form, dated as of the
applicable interest payment date, in an aggregate principal amount equal to the amount of the PIK Interest for the applicable interest period (rounded up to the nearest whole dollar), and the Trustee will, upon receipt of an Authentication Order,
authenticate and deliver such PIK Notes in certificated form for original issuance to the Holders on the relevant record date, as shown by the records of the register of holders. 

3. Paying Agent and Registrar 
 Initially,
Wilmington Trust, National Association (the “Trustee”), shall act as Paying Agent and Registrar. The Issuer may appoint and change any Paying Agent, Registrar or co-registrar without notice. The Issuer may act as Paying Agent, Registrar or
co-registrar. 
 4. Indenture 
 The
Issuer issued the Notes under an Indenture dated as of November 9, 2015 (the “Indenture”), among the Issuer, the Guarantors and the Trustee. The terms of the Notes include those stated in the Indenture. Terms defined in the
Indenture and not defined herein have the meanings ascribed thereto in the Indenture. The Notes are subject to all such terms, and Holders are referred to the Indenture and the Act for a statement of those terms. 

The Notes are unsecured obligations of the Issuer and consist of the 7.5% Cash/PIK Senior Notes due 2018 issued on the Issue Date
(including any increase in the principal amount of the Notes as a result of payment of PIK Interest) and any Additional Notes and any PIK Notes that may be issued after the Issue Date. The Indenture contains covenants that, among other things, limit
the ability of the Issuer and its Restricted Subsidiaries to Incur additional indebtedness; pay dividends or distributions on, or redeem or repurchase capital stock; make investments; engage in transactions with affiliates; create liens on assets to
secure indebtedness; transfer or sell assets; guarantee indebtedness; restrict dividends or other payments of subsidiaries; consolidate, merge or transfer all or substantially all of its assets; and engage in sale/leaseback transactions. These
covenants are subject to important exceptions and qualifications contained in the Indenture. 
 On or before the date a given Person becomes
a Holder or beneficial owner of at least one Note (but in any case, at least 10 Business Days before a payment—whether in cash or in kind—is to be made), and from time to time thereafter at the reasonable request of the Issuer or Trustee,
to the extent it is legally entitled to do so, such Person will provide the Issuer, at the office of the Issuer as set forth in Section 13.02 of the Indenture, with the following 

  
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documentation, as applicable: (i) in the case of a Person that is a U.S. Person, two duly executed copies of IRS Form W-9, certifying that such Person is exempt from U.S. federal backup
withholding tax and (ii) in the case of a Person that is not a U.S. Person, two duly executed copies of the appropriate IRS Form W-8 and any other documentation, including the appropriate U.S. Tax Compliance Certificate, demonstrating such
Person’s entitlement to a reduced rate of or exemption from U.S. federal withholding tax. 
 5. Optional Redemption 

The Notes may be redeemed at the option of the Issuer, in whole at any time or in part from time to time, at a redemption price equal to 100%
of the principal amount of the Notes, plus accrued and unpaid cash interest (including an amount of cash equal to all accrued and unpaid PIK Interest on the Notes redeemed) to, but not including, the Redemption Date, subject to the right of the
Holders on the relevant record date to receive interest due on the relevant interest payment date occurring on or prior to the Redemption Date. 
 6.
Notice of Redemption 
 Notice of redemption shall be mailed by first-class mail or electronically transmitted at
least 30 days but not more than 60 days before the redemption date to each Holder of Notes to be redeemed at his registered address. Notes in denominations larger than $2,000 principal amount may be redeemed in part but only in
whole multiples of $1. If money sufficient to pay the redemption price of and accrued interest on all Notes (or portions thereof) to be redeemed on the redemption date is deposited with the Paying Agent on or before the redemption date and certain
other conditions are satisfied, on and after such date interest ceases to accrue on such Notes (or such portions thereof) called for redemption. 
 7. Put
Provisions 
 Except as set forth in the Indenture, the occurrence of any Change of Control shall constitute an Event of Default under
the Indenture unless the Issuer (i)(A) makes an offer within 30 days following such Change of Control to all holders of the Notes to purchase all the Notes properly tendered (a “Change of Control Offer”) at a purchase
price (the “Change of Control Purchase Price”) equal to 101% of the principal amount thereof, plus accrued and unpaid interest (if any) to the date of repurchase (subject to the right of holders of record on the relevant record
date to receive interest due on the relevant interest payment date); and (B) purchases all the Notes properly tendered in accordance with the Change of Control Offer or (ii) exercises its right, within 30 days following such
Change of Control, to redeem all the Notes as described under Paragraph 5 of this Note. 
 In accordance with Sections 4.06 and 4.15 of
the Indenture, the Issuer will be required to offer to purchase Notes upon the occurrence of certain Asset Sales by the Issuer or certain Affinion Group Asset Sales. 

In accordance with Section 4.17 of the Indenture, the Issuer will be required to offer to purchase Notes upon the occurrence of certain
positive Excess Cash Flow Amounts. 

  
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 8. Guarantee 

The payment by the Issuer of the principal of, and premium and interest on, the Notes is fully and unconditionally guaranteed on a joint and
several basis by each of the Guarantors to the extent set forth in the Indenture. 
 9. Denominations; Transfer; Exchange 

The Initial Notes are in registered form without coupons in denominations of $2,000 principal amount and whole multiples of $1,000. A Holder
may transfer or exchange Notes in accordance with the Indenture. The Registrar may require a Holder, among other things, to furnish appropriate endorsements or transfer documents and to pay any taxes and fees required by law or permitted by the
Indenture. The Registrar need not register the transfer of or exchange any Notes selected for redemption (except, in the case of a Note to be redeemed in part, the portion of the Note not to be redeemed) or any Notes for a period
of 15 days before the redemption date of the Notes or 15 days before an interest payment date. 
 10. Persons Deemed Owners 

The registered Holder of this Note may be treated as the owner of it for all purposes. 

11. Unclaimed Money 
 If money for the
payment of principal or interest remains unclaimed for two years, the Trustee or Paying Agent shall pay the money back to the Issuer at its written request unless an abandoned property law designates another Person. After any such payment, Holders
entitled to the money must look only to the Issuer and not to the Trustee for payment. 
 12. Discharge and Defeasance 

Subject to certain conditions set forth in the Indenture, the Issuer at any time shall be entitled to terminate some or all of its and the
Guarantors’ obligations under the Notes and the Indenture if the Issuer deposits with the Trustee money or, in certain cases, U.S. Government Obligations for the payment of principal and interest on the Notes to redemption or maturity, as
the case may be. 
 13. Amendment, Waiver 

Subject to certain exceptions set forth in the Indenture, (a) the Indenture and the Notes may be amended with the written consent of the
Holders of at least a majority in principal amount outstanding of the Notes and (b) any default or noncompliance with any provision may be waived with the written consent of the Holders of a majority in principal amount outstanding of the
Notes. Subject to certain exceptions set forth in the Indenture, without the consent of any Holder, the Issuer, the Guarantors and the Trustee shall be entitled to amend the Indenture or the Notes to cure any ambiguity, omission, defect or
inconsistency, to provide for the assumption by a Successor Issuer of the obligations of the Issuer under the Indenture and hereunder, to provide for the assumption by a Successor Guarantor of the obligations of a Subsidiary Guarantor under

  
 -4 

 
the Indenture and its Guarantee, to provide for uncertificated Notes in addition to or in place of certificated Notes, to add Guarantees with respect to the Notes, to secure the Notes, to add to
the covenants of the Issuer for the benefit of Holders or to surrender any right or power conferred upon the Issuer, to make any change that does not adversely affect the rights of any Holder, to effect any provision of the Indenture, to make
certain changes to the Indenture to provide for the issuance of Additional Notes, to provide for the issuance of PIK Notes or the increase of the principal amount of the Notes to pay PIK Interest in accordance with the terms of the Indenture, or in
the event that any PIK Notes are issued as Definitive Notes, to make appropriate amendments to the Indenture to reflect an appropriate minimum denomination of certificated PIK Notes. 

14. Defaults and Remedies 
 Under the
Indenture, Events of Default include (1) a default in any payment of interest on any Note when due that continues for 30 days, (2) a default in the payment of principal or premium, if any, of any Note when due at its Stated
Maturity, upon optional redemption, upon required repurchase, upon declaration or otherwise, (3) the failure by the Issuer, any of its Restricted Subsidiaries or any of the Non-Subsidiary Guarantors to comply with the provisions set forth in
Article 5 of the Indenture, (4) the failure by the Issuer, any of its Restricted Subsidiaries or any of the Non-Subsidiary Guarantors to comply for 30 days after notice with any of its obligations under Article 4 of the
Indenture (other than a failure to purchase Notes), (5) the failure by the Issuer, any of its Restricted Subsidiaries or any of the Non-Subsidiary Guarantors to comply for 60 days after notice with its other agreements contained in
the Notes or the Indenture, (6) the failure by the Issuer or any Significant Subsidiary to pay any Indebtedness (other than Indebtedness owing to a Restricted Subsidiary of the Issuer) within any applicable grace period after final maturity or
the acceleration of any such Indebtedness by the holders thereof because of a default, in each case, if the total amount of such Indebtedness unpaid or accelerated exceeds $10.0 million or its foreign currency equivalent, (7) the failure by
Affinion Group or any AGI Significant Subsidiary to pay any Indebtedness (other than Indebtedness owing to a Restricted Subsidiary of Affinion Group (as such term is defined in the AGI Senior Notes Indenture)) within any applicable grace period
after final maturity or the acceleration of any such Indebtedness by the holders thereof because of a default, in each case, if the total amount of such Indebtedness unpaid or accelerated exceeds $30.0 million or its foreign currency
equivalent, (8) certain events of bankruptcy, insolvency or reorganization of the Issuer, Affinion Group, a Significant Subsidiary or an AGI Significant Subsidiary, (9) the failure by the Issuer or any Significant Subsidiary to pay final
judgments aggregating in excess of $10.0 million or its foreign currency equivalent (net of any amounts which are covered by enforceable insurance policies issued by solvent carriers), which judgments are not discharged, waived or stayed for a
period of 60 days, (10) the failure by Affinion Group or any AGI Significant Subsidiary to pay final judgments aggregating in excess of $30.0 million or its foreign currency equivalent (net of any amounts which are covered by
enforceable insurance policies issued by solvent carriers), which judgments are not discharged, waived or stayed for a period of 60 days and (11) any Guarantee of a Significant Subsidiary or an AGI Significant Subsidiary ceases to be
in full force and effect (except as contemplated by the terms thereof) or any Guarantor that qualifies as a Significant Subsidiary or an AGI Significant Subsidiary denies or disaffirms its obligations under the Indenture or any Guarantee and such
Default continues for 10 days. If an Event of Default occurs and is continuing, the Trustee or the 

  
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Holders of at least 25% in principal amount of the Notes may declare all such Notes to be due and payable immediately, subject to certain conditions set forth in the Indenture. Certain
events of bankruptcy or insolvency are Events of Default which shall result in the Notes being due and payable immediately upon the occurrence of such Events of Default. 

Holders may not enforce the Indenture or the Notes except as provided in the Indenture. The Trustee may refuse to enforce the Indenture or the
Notes unless it receives indemnity or security reasonably satisfactory to it. Subject to certain limitations, Holders of a majority in principal amount of the Notes may direct the Trustee in its exercise of any trust or power. The Trustee may
withhold from Holders notice of any continuing Default (except a Default in payment of principal or interest) if it determines that withholding notice is in the interest of the Holders. 

15. Trustee Dealings with the Issuer 
 The
Trustee under the Indenture, in its individual or any other capacity, may become the owner or pledgee of Notes and may otherwise deal with and collect obligations owed to it by the Issuer or its Affiliates and may otherwise deal with the Issuer or
its Affiliates with the same rights it would have if it were not Trustee. 
 16. No Recourse Against Others 

A director, officer, employee or stockholder, as such, of the Issuer or the Trustee shall not have any liability for any obligations of the
Issuer under the Notes or the Indenture or for any claim based on, in respect of or by reason of such obligations or their creation; provided, however, the foregoing shall not affect or limit any liability of any Guarantor under the
Indenture or its Guarantee. By accepting a Note, each Holder waives and releases all such liability. The waiver and release are part of the consideration for the issue of the Notes. 

17. Authentication 
 This Note shall not be
valid until an authorized signatory of the Trustee (or an authenticating agent) manually signs the certificate of authentication on the other side of this Note. 

18. Abbreviations 
 Customary abbreviations
may be used in the name of a Holder or an assignee, such as TEN COM (=tenants in common), TEN ENT (=tenants by the entireties), JT TEN (=joint tenants with rights of survivorship and not as tenants in common), CUST (=custodian), and U/G/M/A
(=Uniform Gift to Minors Act). 
 19. CUSIP Numbers 

Pursuant to a recommendation promulgated by the Committee on Uniform Security Identification Procedures the Issuer has caused CUSIP
numbers to be printed on the Notes and has directed the Trustee to use CUSIP numbers in notices of redemption as a convenience to Holders. No representation is made as to the accuracy of such numbers either as printed on the Notes or as contained in
any notice of redemption and reliance may be placed only on the other identification numbers placed thereon. 

  
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 20. Governing Law; Waiver of Jury Trial 

THIS NOTE SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO CONFLICTS OF LAW
PROVISIONS THEREOF. EACH OF THE ISSUER, THE GUARANTORS AND THE TRUSTEE HEREBY IRREVOCABLY WAIVES, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATING TO THIS
INDENTURE, THE NOTES OR THE TRANSACTIONS CONTEMPLATED HEREBY. 
 The Issuer shall furnish to any Holder upon written request and without
charge to the Holder a copy of the Indenture which has in it the text of this Note in larger type. Requests may be made to: 
 Affinion
International Holdings Limited 
 c/o Affinion Group, Inc. 

6 High Ridge Park 
 Stamford, CT
06905 
 Attention: General Counsel 

and 
 Affinion Group, Inc. 

6 High Ridge Park 
 Stamford, CT
06905 
 Attention: General Counsel ASSIGNMENT FORM 

To assign this Note, fill in the form below: 
 I or we assign
and transfer this Note to 
 (Print or type assignee’s name, address and zip code) 

(Insert assignee’s soc. sec. or tax I.D. No.) 

  
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 and irrevocably appoint             agent to transfer
this Note on the books of the Issuer. The agent may substitute another to act for him. 
  

 
  

			
	Date:                     	  	Your Signature:
                                    

  
  

Sign exactly as your name appears on the other side of this Note. 

In connection with any transfer of any of the Notes evidenced by this certificate occurring prior to the expiration of the period referred to in Rule 144
under the Securities Act after the later of the date of original issuance of such Notes and the last date, if any, on which such Notes were owned by the Issuer or any Affiliate of the Issuer, the undersigned confirms that such Notes are being
transferred in accordance with its terms: 
 CHECK ONE BOX BELOW 
  

							
	 ̈	  	to the Issuer; or
				
		  	(1)	  	 ̈	  	pursuant to an effective registration statement under the Securities Act of 1933; or
				
		  	(2)	  	 ̈	  	inside the United States to a “qualified institutional buyer” (as defined in Rule 144A under the Securities Act of 1933) that purchases for its own account or for the account of a qualified institutional buyer to
whom notice is given that such transfer is being made in reliance on Rule 144A, in each case pursuant to and in compliance with Rule 144A under the Securities Act of 1933; or
				
		  	(3)	  	 ̈	  	outside the United States in an offshore transaction within the meaning of Regulation S under the Securities Act in compliance with Rule 904 under the Securities Act of 1933; or
				
		  	(4)	  	 ̈	  	pursuant to the exemption from registration provided by Rule 144 under the Securities Act of 1933; or
				
		  	(5)	  	 ̈	  	to an institutional “accredited investor” (as defined in Rule 501(a)(1),(2),(3) or (7) under the Securities Act of 1933) that has furnished to the Trustee a signed letter containing certain representations
and agreements.
		
		  	Unless one of the boxes is checked, the Trustee shall refuse to register any of the Notes evidenced by this certificate in the name of any person other than the registered holder thereof; provided, however,
that if box (3), (4) or (5) is checked, the Trustee shall be entitled to require, prior to registering any such transfer of the Notes, such legal opinions, certifications and other information as the Issuer has reasonably requested to
confirm that such transfer is being made pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act of 1933, such as the exemption provided by Rule 144 under such Act.

  
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	Signature
	   

	Signature Guarantee:

  

					
	  
 Signature must be
guaranteed
	  		  	  
 Signature

 Signatures must be guaranteed by an “eligible guarantor institution” meeting the requirements of the
Registrar, which requirements include membership or participation in the Security Transfer Agent Medallion Program (“STAMP”) or such other “signature guarantee program” as may be determined by the Registrar in addition to,
or in substitution for, STAMP, all in accordance with the Securities Exchange Act of 1934, as amended. 

  
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 TO BE COMPLETED BY PURCHASER IF (2) ABOVE IS CHECKED. 

The undersigned represents and warrants that it is purchasing this Note for its own account or an account with respect to which it exercises
sole investment discretion and that it and any such account is a “qualified institutional buyer” within the meaning of Rule 144A under the Securities Act of 1933, and is aware that the sale to it is being made in reliance on
Rule 144A and acknowledges that it has received such information regarding the Issuer as the undersigned has requested pursuant to Rule 144A or has determined not to request such information and that it is aware that the transferor is
relying upon the undersigned’s foregoing representations in order to claim the exemption from registration provided by Rule 144A. 
  

			
	Dated:                                     
        	  	  

		  	 Notice: To be executed by

            an executive officer

  
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 [TO BE ATTACHED TO GLOBAL NOTES] 

SCHEDULE OF INCREASES OR DECREASES IN GLOBAL NOTE 

The following increases or decreases in this Global Note have been made: 

 

									
	 Date of Exchange
	  	Amount of decrease in
Principal amount of
this Global Note	  	Amount of increase in
Principal amount of
this Global Note	  	Principal amount
of this Global
Note following
such decrease or
increase	  	Signature of
authorized
signatory of
Trustee or Notes
Custodian
		  		  		  		  	
	  
	  	  
	  	  
	  	  
	  	  

  
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 OPTION OF HOLDER TO ELECT PURCHASE 

If you want to elect to have this Note purchased by the Issuer pursuant to Section 4.06, 4.08, 4.15 or 4.17 of the Indenture, check
the box: 
  
  ̈ 

If you want to elect to have only part of this Note purchased by the Issuer pursuant to Section 4.06, 4.08, 4.15 or 4.17 of the
Indenture, state the amount in principal amount: $              
  

					
	Dated:                     	  	Your Signature:	  	  

		  		  	(Sign exactly as your name appears on the other side of this Note.)

  

					
	Signature Guarantee:	  	  
	  	
		  	(Signature must be guaranteed)	  	

 Signatures must be guaranteed by an “eligible guarantor institution” meeting the requirements of the
Registrar, which requirements include membership or participation in the Security Transfer Agent Medallion Program (“STAMP”) or such other “signature guarantee program” as may be determined by the Registrar in addition to,
or in substitution for, STAMP, all in accordance with the Securities Exchange Act of 1934, as amended. 

  
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 EXHIBIT 3-1 

FORM OF 
 U.S. TAX
COMPLIANCE CERTIFICATE 
 (For Foreign Holders That Are Not Partnerships For U.S. Federal Income Tax Purposes) 

Reference is made to that certain Indenture dated as of November 9, 2015, among Affinion International Holdings Limited, a private
company limited by shares incorporated in England and Wales with registered number 3458969 (the “Issuer”), the Guarantors (as defined therein) and Wilmington Trust, National Association, as trustee (the “Trustee”).

 Pursuant to the provisions of Section 2.04(d) of the Indenture, the undersigned hereby certifies that (i) it is the sole record
and beneficial owner of the Note(s) in respect of which it is providing this certificate, (ii) it is not a bank within the meaning of Section 881(c)(3)(A) of the Code, (iii) it is not a ten percent shareholder of Holdings within the
meaning of Section 871(h)(3)(B) of the Code and (iv) it is not a controlled foreign corporation related to Holdings as described in Section 881(c)(3)(C) of the Code. 

The undersigned has furnished the Issuer with a certificate of its non-U.S. Person status on IRS Form W-8BEN or IRS Form W-8BEN-E. By
executing this certificate, the undersigned agrees that (1) if the information provided on this certificate changes, the undersigned shall promptly so inform the Issuer, and (2) the undersigned shall have at all times furnished the Issuer
with a properly completed and currently effective certificate in either the calendar year in which each payment is to be made to the undersigned, or in either of the two calendar years preceding such payments. 

Unless otherwise defined herein, terms defined in the Indenture and used herein shall have the meanings given to them in the Indenture. 

 

			
	[HOLDER]
		
	    By:	 	 
	    Name:	 	
	    Title:	 	
	
	    [Address]

 Dated:             , 20[    ] 

 EXHIBIT 3-2 

FORM OF 
 U.S. TAX
COMPLIANCE CERTIFICATE 
 (For Foreign Holders That Are Partnerships For U.S. Federal Income Tax Purposes) 

Reference is made to that certain Indenture dated as of November 9, 2015 among Affinion International Holdings Limited, a private company
limited by shares incorporated in England and Wales with registered number 3458969 (the “Issuer”), the Guarantors (as defined therein) and Wilmington Trust, National Association, as trustee (the “Trustee”). 

Pursuant to the provisions of Section 2.04(d) of the Indenture, the undersigned hereby certifies that (i) it is the sole record
owner of the Note(s) in respect of which it is providing this certificate, (ii) its direct or indirect partners/members are the sole beneficial owners of such Note(s), (iii) with respect to the purchase of such Note(s), neither the
undersigned nor any of its direct or indirect partners/members is a bank extending credit pursuant to a loan agreement entered into in the ordinary course of its trade or business within the meaning of Section 881(c)(3)(A) of the Code,
(iv) none of its direct or indirect partners/members is a ten percent shareholder of Holdings within the meaning of Section 871(h)(3)(B) of the Code and (v) none of its direct or indirect partners/members is a controlled foreign
corporation related to Holdings as described in Section 881(c)(3)(C) of the Code. 
 The undersigned has furnished the Issuer with IRS
Form W-8IMY accompanied by one of the following forms from each of its partners/members that is claiming the portfolio interest exemption: (i) an IRS Form W-8BEN or IRS Form W-8BEN-E or (ii) an IRS Form W-8IMY accompanied by
an IRS Form W-8BEN or IRS Form W-8BEN-E from each of such partner’s/member’s beneficial owners that is claiming the portfolio interest exemption. By executing this certificate, the undersigned agrees that (1) if the information
provided on this certificate changes, the undersigned shall promptly so inform the Issuer and (2) the undersigned shall have at all times furnished the Issuer with a properly completed and currently effective certificate in either the calendar
year in which each payment is to be made to the undersigned, or in either of the two calendar years preceding such payments. 
 Unless
otherwise defined herein, terms defined in the Indenture and used herein shall have the meanings given to them in the Indenture. 
  

			
	[HOLDER]
		
	By:	 	 
	Name:	 	
	Title:	 	
	
	[Address]

 Dated:             , 20[    ] 

 APPENDIX B 

[FORM OF SUPPLEMENTAL INDENTURE TO BE 

DELIVERED BY ADDITIONAL GUARANTORS] 

SUPPLEMENTAL INDENTURE (this “Supplemental Indenture”), dated as of [ ] among [ ][(the “Additional Subsidiary
Guarantor”)][the “Additional Non-Subsidiary Guarantor”][the “Additional Foreign Guarantor”]2, a [ ] corporation and a [direct] [indirect] subsidiary of
Affinion International Holdings Limited (or its permitted successor) (the “Issuer”), the Issuer and Wilmington Trust, National Association, as Trustee under the Indenture (the “Trustee”). 

WITNESSETH: 
 WHEREAS the
Issuer and the [Subsidiary Guarantors][Non-Subsidiary Guarantors][Foreign Guarantors] have heretofore executed and delivered to the Trustee an Indenture (the “Indenture”), dated as of November 9, 2015, providing for the
issuance of 7.5% Cash/PIK Senior Notes due 2018 (the “Notes”); 
 WHEREAS, Section 4.11 and Section 10.06
of the Indenture provide that under certain circumstances the Issuer shall cause the [Additional Subsidiary Guarantor][Additional Non-Subsidiary Guarantor][Additional Foreign Guarantor] to execute and deliver to the Trustee a guaranty agreement
pursuant to which the [Additional Subsidiary Guarantor][Additional Non-Subsidiary Guarantor][Additional Foreign Guarantor] shall Guarantee payment of the Notes on the same terms and conditions as those set forth in Article 10 of the Indenture;
and 
 WHEREAS, pursuant to Section 9.01(v) of the Indenture, the Trustee and the Issuer is authorized to execute and deliver this
Supplemental Indenture. 
 NOW THEREFORE, in consideration of the foregoing and for good and valuable consideration, the receipt of which is
hereby acknowledged, the Issuer, the [Additional Subsidiary Guarantor][Additional Non-Subsidiary Guarantor][Additional Foreign Guarantor] and the Trustee mutually covenant and agree for the equal and ratable benefit of the Holders of the Notes as
follows: 
 SECTION 1. Capitalized Terms. Capitalized terms used herein but not defined shall have the meanings assigned to them
in the Indenture. 
 SECTION 2. Guarantees. The [Additional Subsidiary Guarantor][Additional Non-Subsidiary
Guarantor][Additional Foreign Guarantor] hereby agrees, jointly and severally with all other Guarantors, to guarantee the Issuer’s obligations under the Notes on the terms and subject to the conditions set forth in Article 10 of the
Indenture and to be bound by all other applicable provisions of the Indenture. 
  

 

	2 	Form to be drafted based on type of new Guarantor. 

 SECTION 3. Ratification of Indenture; Supplemental Indentures Part of Indenture.
Except as expressly amended hereby, the Indenture is in all respects ratified and confirmed and all the terms, conditions and provisions thereof shall remain in full force and effect. This Supplemental Indenture shall form a part of the Indenture
for all purposes, and every holder of Notes heretofore or hereafter authenticated and delivered shall be bound hereby. 

SECTION 4. Governing Law; Waiver of Jury Trial. THIS SUPPLEMENTAL INDENTURE SHALL BE GOVERNED BY, AND CONSTRUED
IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO CONFLICTS OF LAW PROVISIONS THEREOF. EACH OF THE ISSUER, THE GUARANTORS AND THE TRUSTEE HEREBY IRREVOCABLY WAIVES, TO THE FULLEST EXTENT PERMITTED BY
APPLICABLE LAW, ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATING TO THIS INDENTURE, THE NOTES OR THE TRANSACTIONS CONTEMPLATED HEREBY. 

SECTION 5. Trustee Makes No Representation. The Trustee makes no representation as to the validity or sufficiency of this
Supplemental Indenture. 
 SECTION 6. Counterparts. The parties may sign any number of copies of this Supplemental Indenture.
Each signed copy shall be an original, but all of them together represent the same agreement. The exchange of copies of this Supplemental Indenture and of signature pages by facsimile or PDF transmission shall constitute effective execution and
delivery of this Supplemental Indenture as to the parties hereto and may be used in lieu of the original Supplemental Indenture for all purposes. Signatures of the parties hereto transmitted by facsimile or PDF shall be deemed to be their original
signatures for all purposes. 
 SECTION 7. Effect of Headings. The Section headings herein are for convenience only and shall
not affect the construction of this Supplemental Indenture. 

 IN WITNESS WHEREOF, the parties have caused this Supplemental Indenture to be duly executed as of the date first
written above. 
  

			
	AFFINION INTERNATIONAL HOLDINGS LIMITED,
		
	by	 	 
		 	Name:
		 	Title:
	
	[ADDITIONAL SUBSIDIARY GUARANTOR][ADDITIONAL NON-SUBSIDIARY GUARANTOR][ADDITIONAL FOREIGN GUARANTOR],
		
	by	 	 
		 	Name:
		 	Title:
	
	WILMINGTON TRUST, NATIONAL ASSOCIATION, as Trustee
		
	by	 	 
		 	Name:
		 	Title:EX-10.1

 EXHIBIT 10.1 

EXECUTION VERSION 

INTERCOMPANY SUBORDINATION AGREEMENT 

THIS INTERCOMPANY SUBORDINATION AGREEMENT, dated as of November 9, 2015 (as amended or otherwise modified from time to
time, this “Subordination Agreement”), is made among Affinion Group, Inc. (“Affinion Group”) as the “Subordinated Creditor” and each other Person that may from time to time become a party
hereto as a “Subordinated Creditor” (collectively, the “Subordinated Creditors”), and each party listed on the signature pages hereto as an “Obligor” and each other Person that may from time to time become
a party hereto as an “Obligor” (collectively, the “Obligors”). 
 W I T N E S S E T H: 

WHEREAS, the Subordinated Creditor and the Obligors (other than the Issuer (as defined below)) have agreed to guarantee (the
“Guarantee”) the obligations of Affinion International Holdings Limited, a limited company organized under the laws of England and Wales (the “Issuer”), relating to the $110,000,000 aggregate principal
amount of 7.5% Cash/PIK Senior Notes due 2018 (the “Notes”) being issued by the Issuer on the date hereof pursuant to the Indenture, dated as of November 9, 2015 (as amended or otherwise modified from time to time, the
“Indenture”), among the Issuer, the guarantors party thereto (the “Guarantors”) and Wilmington Trust, National Association, as trustee (the “Trustee”); 

WHEREAS, each Obligor is now or may hereafter become indebted or otherwise obligated to the Subordinated Creditors in respect of Indebtedness
(as defined in the Indenture) (all principal, interest, premiums and fees, if any, thereon and all other amounts payable in respect thereof and all rights and remedies of the Subordinated Creditors with respect to such Indebtedness being
collectively referred to as the “Intercompany Subordinated Debt”); and 
 WHEREAS, each Obligor is a direct or
indirect subsidiary of Affinion Group, which is a Subordinated Creditor, and the Issuer is an indirect subsidiary of Affinion Group; 
 NOW,
THEREFORE, for good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, including to facilitate the issuance of the Notes under the Indenture, the parties hereto hereby agree as follows. 

SECTION 1 
 DEFINITIONS

 1.01 Certain Terms. Capitalized terms used herein without being herein defined have the meanings ascribed to them in the Indenture. In
addition, the following terms when used in this Subordination Agreement, including its preamble and recitals, shall have the following meanings (such definitions to be equally applicable to the singular and plural forms thereof): 

“Affinion Group” is defined in the preamble. 

“Guarantee” is defined in the first recital. 

“Guarantors” is defined in the first recital. 

 “Indenture” is defined in the first recital. 

“Intercompany Subordinated Debt” is defined in the second recital. 

“Issuer” is defined in the first recital. 

“Notes” is defined in the first recital. 

“Obligors” is defined in the preamble. 

“paid in full” and “payment in full” means the prior indefeasible payment in cash in full of
all Senior Indebtedness. For purposes of this Subordination Agreement, the Senior Indebtedness shall not be deemed to have been paid in full until the Indenture has been satisfied and discharged in accordance with its terms (other than indemnity
obligations not yet due and payable). 
 “Senior Indebtedness” is defined in Section
2.01(a). 
 “Subordinated Creditors” is defined in the preamble.

 “Subordination Agreement” is defined in the preamble. 

“Termination Date” means the first date on which the Notes have been paid in full. 

“Trustee” is defined in the preamble. 

SECTION 2 
 AGREEMENT

 2.01 Agreement to Subordinate. (a) The Intercompany Subordinated Debt is and shall be subordinate and rendered junior, to the extent and
in the manner hereinafter set forth, in right of payment to the payment in full of all obligations with respect to the Notes and the Guarantees thereof of the Obligors now existing or hereafter arising under the Indenture (including obligations with
respect to (i) principal on the Notes, (ii) interest payable with respect to the Notes, (iii) any premium payable with respect to the Notes, (iv) out-of-pocket costs and expenses (including reasonable attorneys’ fees and
out-of-pocket disbursements), owing under the Indenture and (v) any other fees payable with respect to obligations under the Indenture, with all such obligations (including as listed in clauses (a)(i) through (a)(v)) referred to
collectively as the “Senior Indebtedness”). 
 (b) No Obligor shall make, and no Subordinated
Creditor shall receive or accept from any Obligor, any payment in respect of any Intercompany Subordinated Debt if any Event of Default (as defined in the Indenture) shall have occurred and be continuing or would result therefrom. 

  
 -2- 

 2.02 In Furtherance of Subordination. (a) Upon any distribution of all or any of the assets of any
Obligor in the event of: 
 (i) any insolvency or bankruptcy case or proceeding, or any receivership, liquidation, reorganization or
other similar case or proceeding in connection therewith, relative to such Obligor, or to its creditors, as such, or to its assets, 
 (ii)
any liquidation, dissolution or other winding up of such Obligor, whether voluntary or involuntary and whether or not involving insolvency or bankruptcy, or 

(iii) any assignment for the benefit of creditors or any other marshaling of assets and liabilities of such Obligor, 

then, and in any such event, the holders of the Notes shall receive payment in full of all amounts due or to become due (whether or not the
Senior Indebtedness has been declared due and payable prior to the date on which the Senior Indebtedness would otherwise have become due and payable) on or in respect of all Senior Indebtedness (including post-petition interest, whether or not
allowed as a claim) before the Subordinated Creditors or anyone claiming through or on their behalf (including any receiver, trustee, or otherwise) are entitled to receive any payment on account of principal of (or premium, if any) or interest on or
other amounts payable in respect of the Intercompany Subordinated Debt, and to that end, any payment or distribution of any kind or character, whether in cash, property or securities, which may be payable or deliverable in respect of the
Intercompany Subordinated Debt in any such case, proceeding, dissolution, liquidation or other winding up or event, shall be paid or delivered by the Subordinated Creditor directly to the Trustee for the application to the payment of the Senior
Indebtedness until the Termination Date. 
 (b) If any proceeding, liquidation, dissolution or winding up referred to in
Section 2.02(a) is commenced by or against any Obligor, 
 (i) the Subordinated Creditors shall duly and promptly take
reasonable action (A) to collect the Intercompany Subordinated Debt for the account of the holders of the Senior Indebtedness and to file appropriate claims or proofs of claim in respect of the Intercompany Subordinated Debt, (B) to
execute and deliver such powers of attorney, assignments, or other instruments as may be reasonably requested in order to enable the Trustee to enforce any and all claims with respect to, the Intercompany Subordinated Debt, and (C) to collect
and receive any and all payments or distributions which may be payable or deliverable upon or with respect to the Intercompany Subordinated Debt. 

(c) All payments or distributions of assets of any Obligor, whether in cash, property or securities upon or with respect to the Intercompany
Subordinated Debt which are received by the Subordinated Creditors contrary to the provisions of this Subordination Agreement or the Notes shall be received and held for the benefit of the holders of Senior Indebtedness, shall be segregated from
other funds and property held in trust by the Subordinated Creditors and shall be forthwith paid over to the Trustee in the same form as so received (with any necessary indorsement) to be applied to the payment of the Senior Indebtedness, whether
matured or unmatured, in accordance with the terms of this Subordination Agreement and the Notes. 

  
 -3- 

 2.03 No Enforcement or Commencement of Any Proceedings. Each Subordinated Creditor agrees that, until the
Termination Date, (a) it will not accelerate the maturity of the Intercompany Subordinated Debt, exercise any remedies (including the assertion of any claims, motions, objections or arguments) or commence, or join with any creditor other than
the Holders in commencing, any proceeding referred to in Section 2.02(a) or (b) upon the occurrence and during the continuation of any Event of Default, take, or permit to be taken, any action to assert, collect or enforce the
Intercompany Subordinated Debt or any part thereof. The Subordinated Creditors also agree not to, directly or indirectly, whether in connection with an event or proceeding referred to in Section 2.02(a) or otherwise, take any action that
would be in violation of, or inconsistent with, or result in a breach of, this Subordination Agreement or to challenge or contest the validity or enforceability of the Indenture.  

2.04 Liens. (a) Each Subordinated Creditor represents and warrants that the Intercompany Subordinated Debt is unsecured. Each Subordinated Creditor
agrees that it will not request or accept any security interest in any collateral to secure the Intercompany Subordinated Debt.  

(b) Each Subordinated Creditor agrees that it will not request or accept any guaranty of the Intercompany Subordinated Debt. 

2.05 Rights of Subrogation. The Subordinated Creditors agree that no payment or distribution pursuant to the provisions of this Subordination Agreement
shall entitle the Subordinated Creditors to exercise any rights of subrogation in respect thereof until the Termination Date. 
 2.06 Subordination
Legend; Further Assurances. The Subordinated Creditors and the Obligors will cause each note and instrument (if any) evidencing the Intercompany Subordinated Debt to be endorsed with the following legend: 

“The indebtedness evidenced by this instrument is subordinated to the prior payment in full (as defined in the Intercompany
Subordination Agreement, dated as of November 9, 2015 (the “Intercompany Subordination Agreement”)) of the Senior Indebtedness as defined in, pursuant to, and to the extent provided in, the Intercompany Subordination
Agreement by the maker hereof and payee named herein.” 
 Each of the Obligors and the Subordinated Creditors hereby agrees to mark its
books of account in such a manner as shall be effective to give proper notice of the effect of this Subordination Agreement. Each of the Subordinated Creditors and the Obligors will at its expense and at any time and from time to time promptly
execute and deliver all further instruments and documents and take all further action that may be necessary or that the Trustee on behalf of holders of the Senior Indebtedness may reasonably request to protect any right or interest granted
hereunder. 
 2.07 Obligations Hereunder Not Affected. All agreements and obligations of the Subordinated Creditors hereunder, shall remain in full
force and effect irrespective of: 
 (a) any lack of validity or enforceability of any document evidencing Senior Indebtedness; 

  
 -4- 

 (b) any change in the time, manner or place of payment of, or any other term of, all or any of
the Senior Indebtedness, or any other amendment or waiver of or any consent to departure from any of the documents evidencing or relating to the Senior Indebtedness; 

(c) any release or amendment or waiver of or consent to departure from any guaranty for all or any of the Senior Indebtedness; 

(d) any failure of the Trustee, on behalf of the Holders, to assert any claim or to enforce any right or remedy against any other party hereto
under the provisions of the Indenture; 
 (e) any reduction, limitation, impairment or termination of the Senior Indebtedness for any reason
(other than payment in full of the Senior Indebtedness), including any claim of waiver, release, surrender, alteration or compromise, and any defense (other than the defense of payment in full of the Senior Indebtedness) or setoff, counterclaim,
recoupment or termination whatsoever by reason of invalidity, illegality, nongenuineness, irregularity, compromise, unenforceability of, or any other event or occurrence affecting, any Senior Indebtedness (which each Obligor and each Subordinated
Creditor hereby waives any right to or claim of until the Termination Date to the maximum extent permitted by applicable law); and 
 (f) any
other circumstance which might otherwise constitute a defense (other than the defense of payment in full of the Senior Indebtedness) available to, or a discharge of, any Obligor in respect of the Senior Indebtedness or the Subordinated Creditors in
respect of this Subordination Agreement. 
 This Subordination Agreement shall continue to be effective or be reinstated, as the case may be, if at any time
any payment of any of the Senior Indebtedness is rescinded or must otherwise be returned by the Trustee or a holder of Senior Indebtedness upon the insolvency, bankruptcy, reorganization or similar event of any Obligor or otherwise, all as though
such payment had not been made. The Subordinated Creditors acknowledge and agree that the Subordinated Creditors’ obligations hereunder will not be impaired by any amendment or waiver of the terms of the Senior Indebtedness made pursuant to the
terms of the Indenture. 
 2.08 Additional Subordinated Creditors. If any Guarantor (other than a Foreign Guarantor (as defined in the Indenture)) is
owed any Intercompany Subordinated Debt by any Obligor after the date hereof, then such Guarantor will become a Subordinated Creditor party to this Subordination Agreement.  

SECTION 3 
 MISCELLANEOUS

 3.01 Binding on Successors, Transferees and Assigns; Continuing Agreement. This Subordination Agreement shall remain in full force and effect
until the Termination Date has occurred, shall be binding upon each Obligor and each Subordinated Creditor and their respective successors, transferees and assigns. 

3.02 Amendments. This Subordination Agreement may be amended only by a written instrument signed by each Subordinated Creditor. The performance of any
obligation of any party hereto may be waived only by a written instrument signed by the party against which such waiver is sought to be enforced. Any such waiver, amendment or consent shall be effective only in the specific instance and for the
specific purpose for which given. 

  
 -5- 

 3.03 No Waiver; Remedies. No failure or delay on the part of the Trustee or the holders of Senior
Indebtedness in exercising any power or right hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of any such power or right preclude any other or further exercise thereof or the exercise of any other power or
right. 
 3.04 Third-Party Beneficiaries. For the avoidance of doubt, the parties hereto agree and acknowledge that each of the holders of the
Notes and the Trustee are intended to be third-party beneficiaries under this Subordination Agreement. 
 3.05 Headings. The various headings of this
Subordination Agreement are inserted for convenience only and shall not affect the meaning or interpretation of this Subordination Agreement or any provisions thereof. 

3.06 Severability. Any provision of this Subordination Agreement which is prohibited or unenforceable in any jurisdiction shall, as to such provision
and such jurisdiction, be ineffective to the extent of such prohibition or unenforceability without invalidating the remaining provisions of this Subordination Agreement or affecting the validity or enforceability of such provision in any other
jurisdiction. 
 3.07 Governing Law; Waiver of Jury Trial. THIS SUBORDINATION AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE
WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO CONFLICTS OF LAW PROVISIONS THEREOF. EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL
PROCEEDING ARISING OUT OF OR RELATING TO THIS SUBORDINATION AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY. 
 3.08 Counterparts. This
Subordination Agreement may be executed by the parties hereto in several counterparts, each of which shall be deemed to be an original and all of which shall constitute together but one and the same agreement. Delivery of an executed counterpart of
a signature page to this Subordination Agreement by email (e.g. “pdf” or “tiff”) or telecopy shall be effective as delivery of a manually executed counterpart of this Subordination Agreement. 

[SIGNATURE PAGE FOLLOWS] 

  
 -6- 

 IN WITNESS WHEREOF, the parties have caused this Subordination Agreement to be duly executed and
delivered as of the date first above written. 
  

							
		 	SUBORDINATED CREDITORS:
			
		 		 	AFFINION GROUP, INC.
				
		 		 	By	  	 /s/ Gregory S. Miller

		 		 		  	Name: Gregory S. Miller
		 		 		  	 Title: Executive Vice President &
 Chief
Financial Officer

 SIGNATURE PAGE TO INTERCOMPANY SUBORDINATION AGREEMENT 

 ACKNOWLEDGED AND ACCEPTED: 

By its signature below, each Obligor agrees that it will not take any action in contravention of the provisions of this Subordination Agreement: 

AFFINION INTERNATIONAL LIMITED 
  

			
	By	 	 /s/ Michele Conforti

		 	Name: Michele Conforti
		 	Title: President and Managing Director
	
	AFFINION INTERNATIONAL HOLDINGS LIMITED
		
	By	 	 /s/ Michele Conforti

		 	Name: Michele Conforti
		 	Title: President and Managing Director
	
	BASSAE HOLDING B.V.
		
	By	 	 /s/ Richard Kemperman

		 	Name: Richard Kemperman
		 	Title: Director

 SIGNATURE PAGE TO INTERCOMPANY SUBORDINATION AGREEMENT

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