Document:

Form of Notice of Grant and Grant Agreement for NQSOs to Robert A. Eckert

 Exhibit 10.3 
 Form for Robert A. Eckert 
 NOTICE OF GRANT AND GRANT AGREEMENT

 NON-QUALIFIED STOCK OPTION 

 Notice of Grant – Non-Qualified Stock Option 

Name of Option Holder: 
 ROBERT A. ECKERT 
  

			
	  
 Plan:

Grant Date:
	  	2010 Equity and Long-Term Compensation Plan
	Number of Shares Subject to this Option:	  	
	Exercise Price Per Share:	  	
	Total Exercise Price for this Option:	  	
	Vesting Schedule:	  	3 year annual vesting, as set forth below
	Expiration:	  	10 years following Grant Date

 Subject to the provisions
of the 2010 Equity and Long-Term Compensation Plan and the Grant Agreement accompanying this Notice of Grant (the “Grant Agreement”) and you not experiencing a Severance (as defined in the 2010 Equity and Long-Term Compensation Plan
and as provided in Sections 2 and 6 of the Grant Agreement), this Option shall vest and become exercisable with regard to the following percentages of the shares subject to this Option on the dates shown below: 

 

							
	 Cumulative Percent
 Vested
	  	Percent Vesting*	  	Schedule Vest Date	  	Scheduled Expiration Date
	33%	  	33% (“First Vested Shares”)	  		  	
	66%	  	33%(“Second Vested Shares”)	  		  	
	100%	  	34% (“Final Vested Shares”)	  		  	

  

	*	With respect to the First and Second Vested Shares, the amount of shares vesting thereunder shall be rounded down to the nearest whole number of shares (to the extent
such number is not a whole number). Any fractional amount that, as a result of such rounding, does not vest with respect to the First or Second Vested Shares shall be counted toward the amount vesting in the Final Vested Shares. With respect to the
Final Vested Shares, the amount of shares vesting thereunder shall be such that 100% of the aggregate number of shares of Common Stock subject to this Option shall be cumulatively vested on the third anniversary of the Grant Date.

 By your signature and Mattel, Inc.’s signature below, you and Mattel, Inc. agree that this Option is granted under and
governed by the terms and conditions of the Grant Agreement and the 2010 Equity and Long-Term Compensation Plan. You acknowledge that you have received a copy of the Grant Agreement and the Prospectus relating to the 2010 Equity and Long-Term
Compensation Plan. Please sign and return one copy of this Notice of Grant to Mattel Equity Compensation Administration, Mattel, Inc.—Mail Stop M1-0307, 333 Continental Boulevard, El Segundo, CA 90245-5012, United States of America. 

 

									
	  
	 		 	  

	For Mattel, Inc.	 		 	Option Holder
	Name:	 		 		 	Name:	 	
	Title:	 		 		 		 	
	Date:	 	  
	 		 	Date:	 	  

 

					
	 Mattel, Inc.
 333 Continental
Boulevard
 El Segundo, CA 90245
	 	Type of Option: Non-Qualified	 	 Holder’s ID:

Mattel’s ID: 95-1567322

  

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 Note: Please do not detach this Notice of Grant from the Grant Agreement that follows.

  

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 Grant Agreement for a 

Non-Qualified Stock Option 
 under the Mattel, Inc. 2010 Equity and Long-Term Compensation Plan 
 This
is a Grant Agreement (this “Grant Agreement”) between Mattel, Inc. (“Mattel”) and Robert A. Eckert (the “Holder”). The Notice of Grant – Non-Qualified Stock Option (the
“Notice”) accompanying this Grant Agreement is deemed a part of this Grant Agreement. 
 Recitals 

Mattel has adopted the 2010 Equity and Long-Term Compensation Plan, as may be amended from time to time (the “Plan”), for
the granting to selected employees of awards based upon shares of Common Stock of Mattel. In accordance with the terms of the Plan, the Compensation Committee of the Board of Directors (the “Committee”) has approved the execution of
this Grant Agreement between Mattel and the Holder. Capitalized terms used herein without definition shall have the meanings assigned to such terms in the Plan. This Grant Agreement incorporates certain provisions required by the terms of the
Holder’s Executive Employment Agreement with Mattel dated October 18, 2000 and effective as of May 16, 2000 (as amended from time to time, the “Employment Agreement”). 

Option 
 1.
Terms. Effective as of the grant date specified in the Notice (the “Grant Date”), Mattel grants to the Holder a Non-Qualified Stock Option (this “Option”) to purchase, on the terms and conditions set
forth in the Notice and in this Grant Agreement, all or any part of the aggregate number of shares of Common Stock subject to the Option as set forth in the Notice. The Option shall remain outstanding until and shall expire on the tenth anniversary
of the Grant Date as specified in the Notice (the “Expiration Date”), unless and to the extent this Option is terminated or forfeited before such date pursuant to Section 5 or Section 6 below. The per-share exercise price
of this Option equals the Fair Market Value of a share of Common Stock on the Grant Date, and is set forth in the Notice. 

2. Vesting and Exercisability. 
 (a) This Option shall vest and become exercisable in the time and manner set forth in the Notice. 
 (b) Notwithstanding the provisions of Section 2(a) above, the following provisions shall apply upon the occurrence of the following specified events: 

(i) If the Holder’s Severance occurs by reason of the Holder’s death, then on the date of the Holder’s
death, all portions of this Option not previously exercised shall immediately become fully vested and shall be exercisable by the Holder’s legal representatives or designated beneficiary. 

(ii) If the Holder’s Severance occurs by reason of the Holder’s Disability (as defined in the Employment
Agreement), then on the Disability 
  

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Effective Date (as defined in the Employment Agreement), all portions of this Option not previously exercised shall immediately become fully vested and exercisable. 

(iii) If the Holder’s employment with Mattel is terminated for Cause (as defined in the Employment Agreement), then
on the Date of Termination (as defined in the Employment Agreement), all portions of this Option that are unexercised at the date of such termination shall be forfeited; provided that such forfeiture shall not take place until all of the
following have occurred: (A) at least two-thirds (2/3) of the nonmanagement members of the Board of Directors of Mattel make a good faith determination that termination for Cause is appropriate, (B) the Holder has received written
notice of the activity that constitutes grounds for termination for Cause, (C) the Holder has been afforded a reasonable opportunity to cure or correct the activity described in such notice, and (D) the Holder has failed to substantially
cure, correct or cease the activity, as appropriate. 
 (iv) If Mattel terminates the Holder’s employment
other than for Cause or Disability or the Holder terminates his employment with Mattel for Good Reason (as defined in the Employment Agreement) or pursuant to Section 5(f) of the Employment Agreement, entitled “Mattel Non-Renewal of
Term,” then on the Date of Termination, all portions of this Option not previously exercised shall immediately become fully vested and exercisable. 
 (v) If, within 18 months following a Change of Control (as defined in the Employment Agreement), the Holder terminates his employment with Mattel for Good Reason, or Mattel or the surviving entity
terminates the Holder’s employment other than for Cause or Disability, or if within the 30-day period immediately following the six (6) month anniversary of a Change of Control the Holder terminates the Holder’s employment for any
reason, then on the Date of Termination, all portions of this Option not previously exercised shall immediately become fully vested and exercisable. 
 (vi) If (A) the Holder incurs a Severance other than under any of the circumstances described in (i) through (v) above, (B) such Severance constitutes a Retirement, and (C) the
date of such Retirement is at least six (6) months after the Grant Date, then all portions of this Option not previously exercised shall immediately become fully vested and exercisable. 

(c) The number of shares that may be purchased upon exercise of this Option shall in each case be calculated to the
nearest full share. 
 3. Method of Exercising. In order to exercise this Option in whole or in part, the Holder
shall follow such procedures as may be established by Mattel from time to time, including through any automated system that Mattel may establish for itself or using the services of a third party, such as a system using an internet website or
interactive voice response. In order 
  

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for such exercise to be considered effective, the Holder must satisfy the withholding obligations of Section 4 below and the certification obligation of Section 5 below, and make full
payment of the exercise price for the shares being purchased in accordance with such methods as the Committee may approve from time to time. As of the Grant Date, the following forms of payment are available: 

(a) cash; 
 (b) by the withholding of shares that would otherwise be issued upon the exercise of this Option; and 
 (c) by the delivery to Mattel or its designated agent of an irrevocable written notice of exercise form together with irrevocable instructions to a broker-dealer to sell or margin a sufficient portion of
the shares of Common Stock and to deliver the sale or margin loan proceeds directly to Mattel to pay the exercise price of this Option. 
 4. Withholding. As a condition to exercising this Option in whole or in part, the Holder shall pay, or make provisions satisfactory to the Company for payment of, any income tax, social tax,
payroll tax and other taxes required to be withheld in connection with such exercise. Payment for such taxes may be in any of the forms of payment specified above in Section 3, provided that if such payment is in the form of shares of Common
Stock withheld from exercise or delivered (actually or constructively) by the Holder, the Fair Market Value of such shares shall not exceed the sums necessary to pay the tax withholding based on the minimum statutory withholding rates for federal
and state tax purposes, including payroll taxes, that are applicable to such supplemental taxable income (but rounding up to the nearest whole number of shares). 
 5. Termination, Rescission and Recapture. The Holder specifically acknowledges that this Option is subject to the provisions of Section 19 of the Plan, entitled “Termination,
Rescission and Recapture,” which can cause the forfeiture of this Option, the rescission of Common Stock acquired upon the exercise of this Option and/or the recapture of proceeds of the sale of such Common Stock. Except as provided in the next
sentence, as a condition of the exercise of this Option, the Holder will be required to certify that he or she is in compliance with the terms and conditions of the Plan (including the conditions set forth in Section 19 of the Plan) and, if a
Severance has occurred, to state the name and address of his or her then-current employer or any entity for which the Holder performs business services and his or her title, and shall identify any organization or business in which the Holder owns a
greater-than-five-percent equity interest. Section 19 of the Plan is inapplicable, and accordingly such certification shall not be required, in connection with any exercise after a Severance of the Holder that occurs within the 24-month period
after a Change in Control. 
 6. Consequences of Severance. Subject to Section 5 above, any portion of this
Option (a) that is not exercisable pursuant to Section 2(a) on the date of the Holder’s Severance and (b) as to which vesting is not accelerated pursuant to Section 2(b) shall terminate immediately upon the Holder’s
Severance. Any portion of this Option that is exercisable on the date of the Holder’s Severance (including any portion as to which vesting is accelerated pursuant 

 

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to Section 2(b)) shall terminate on the earlier of (x) the date which is ninety (90) days after the Holder’s Severance date, provided that if such Severance occurs during the
24-month period following a Change in Control, then the date shall instead be the date two (2) years after the Holder’s Severance date, or (y) the Expiration Date, except that: 

(a) If the Holder’s Severance occurs by reason of the Holder’s death, then all portions of this Option not
previously exercised shall be exercisable by the Holder’s legal representatives or designated beneficiary until the Expiration Date. 
 (b) If the Holder’s Severance occurs by reason of the Holder’s Disability (as such term is defined in the Employment Agreement), then all portions of this Option not previously exercised shall
be exercisable until the Expiration Date. 
 (c) If the Holder’s employment with Mattel is terminated for
Cause (as such term is defined in the Employment Agreement), then this Option shall terminate immediately upon such termination for Cause; provided that the termination of this Option shall not take place until all of the following have
occurred: (i) at least two-thirds (2/3) of the nonmanagement members of the Board of Directors of Mattel make a good faith determination that termination for Cause is appropriate, (ii) the Holder has received written notice of the
activity that constitutes grounds for termination for Cause, (iii) the Holder has been afforded a reasonable opportunity to cure or correct the activity described in such notice, and (iv) the Holder has failed to substantially cure,
correct or cease the activity, as appropriate; and provided further that if the Holder has not received, at least seven (7) days before the initially designated effective date of a termination for Cause, written notice of the
determination by at least two-thirds (2/3) of the nonmanagement members of the Board of Directors of Mattel that termination for Cause is appropriate, then the Holder will, from the initially designated effective date of the termination for
Cause until seven (7) days after receiving that written notice, be treated for purposes of this Option as an employee of Mattel on a leave of absence, and the termination for Cause shall take effect at the end of that seven (7)-day period,
except that no additional vesting of this Option shall occur after the initially designated effective date of the termination for Cause. 
 (d) If Mattel terminates the Holder’s employment other than for Cause or Disability or the Holder terminates his employment with Mattel for Good Reason (as such term is defined in the Employment
Agreement) or pursuant to Section 5(f) of the Employment Agreement, entitled “Mattel Non-Renewal of Term,” then all portions of this Option not previously exercised shall be exercisable until the Expiration Date. 

(e) If, within 18 months following a Change of Control (as such term is defined in the Employment Agreement) of Mattel,
the Holder terminates his employment with Mattel for Good Reason, or Mattel or the surviving entity terminates the Holder’s employment other than for Cause or Disability, or if within the 30-day period immediately following the six
(6) month anniversary of a Change of Control the Holder terminates the Holder’s employment for any reason, then all portions of this Option not previously exercised shall be exercisable until the Expiration Date. 

 

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 (f) If (i) the Holder incurs a Severance other than under any of the
circumstances described in (a) through (e) above, (ii) such Severance constitutes a Retirement and (iii) the date of such Retirement is at least six (6) months after the Grant Date, then all portions of this Option not
previously exercised shall be exercisable until the earlier of (x) five (5) years following the date of Retirement or (y) the Expiration Date. 
 7. Compliance with Law. 
 (a) No shares issuable upon
the exercise of this Option shall be issued and delivered unless and until all applicable registration requirements of the Securities Act of 1933, as amended, all applicable listing requirements of any national securities exchange on which the
Common Stock is then listed, and all other requirements of law or of any regulatory bodies having jurisdiction over such issuance and delivery, shall have been complied with. In particular, the Committee may require certain investment (or other)
representations and undertakings in connection with the issuance of securities in connection with the Plan in order to comply with applicable law. 
 (b) If any provision of this Grant Agreement is determined to be unenforceable or invalid under any applicable law, such provision will be applied to the maximum extent permitted by applicable law, and
shall automatically be deemed amended in a manner consistent with its objectives to the extent necessary to conform to any limitations required under applicable law. Furthermore, if any provision of this Grant Agreement is determined to be illegal
under any applicable law, such provision shall be null and void to the extent necessary to comply with applicable law, but the other provisions of this Grant Agreement shall remain in full force and effect. 

8. Assignability. This Option shall not be transferable by the Holder, other than upon the death of the Holder, in
accordance with such beneficiary designation procedures or other procedures as the Company may prescribe from time to time or as otherwise approved by the Committee. This Option shall be exercisable, subject to the terms of the Plan and this Grant
Agreement, only by the Holder, the guardian or legal representative of the Holder as provided in Section 9(c) of the Plan, or any person to whom this Option is permissibly transferred pursuant to this Section 8 and Section 16(a) of
the Plan, it being understood that the term “Holder” includes such guardian, legal representative and other transferee; provided, that references to employment or other provision of services to the Company (such as the terms
“Disability, “Retirement” and “Severance”) shall continue to refer to the employment of, or provision of services by, the original Holder named above. 
 9. Certain Corporate Transactions. In the event of certain corporate transactions, this Option shall be subject to adjustment as provided in Section 17 of the Plan. In the event of a
Change in Control, this Option shall be subject to the provisions of Section 18 of the Plan and Section 5(e) of the Employment Agreement. 
  

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 10. No Additional Rights. 

(a) Neither the granting of this Option nor its exercise shall (i) affect or restrict in any way the power of the
Company to undertake any corporate action otherwise permitted under applicable law, (ii) confer upon the Holder the right to continue in the employment of or performing services for the Company, or (iii) interfere in any way with the right
of the Company to terminate the services of the Holder at any time, with or without Cause. 
 (b) The Holder
acknowledges that (i) this is a one-time grant, (ii) the making of this grant does not mean that the Holder will receive any similar grant or grants in the future, or any future grants at all, and (iii) this grant does not in any way
entitle the Holder to future grants under the Plan, if any, and Mattel retains sole and absolute discretion as to whether to make any additional grants to the Holder in the future and, if so, the quantity, terms, conditions and provisions of any
such grants. 
 (c) Without limiting the generality of subsections (a) and (b) immediately above and
subject to Section 6 above, if there is a Severance of the Holder, the Holder shall not be entitled to any compensation for any loss of any right or benefit or prospective right or benefit under this Option or the Plan which he or she might
otherwise have enjoyed, whether such compensation is claimed by way of damages for wrongful dismissal or other breach of contract or by way of compensation for loss of office or otherwise. 

11. Rights as a Stockholder. Neither the Holder nor any other person legally entitled to exercise this Option shall have
any rights as a stockholder with respect to any shares covered by this Option until such shares have been issued to the Holder following the exercise of this Option. 
 12. Compliance with Plan. This Option and this Grant Agreement are subject to, and Mattel and the Holder agree to be bound by, the terms and conditions of the Plan, as it shall be amended
from time to time, and the rules, regulations and interpretations relating to the Plan as may be adopted by the Committee, all of which are incorporated herein by reference. No amendment to the Plan or this Grant Agreement shall adversely affect
this Option without the consent of the Holder. In the event of a conflict between the terms of the Plan and this Grant Agreement, the terms of the Plan shall govern and this Grant Agreement shall be deemed to be modified accordingly. 

13. Data Privacy Waiver. By accepting the grant of this Option, the Holder hereby agrees and consents to: 

(a) the collection, use, processing and transfer by the Company of certain personal information about the Holder (the
“Data”); 
 (b) any members of the Company transferring Data amongst themselves for the purposes
of implementing, administering and managing the Plan; 
  

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 (c) the use of such Data by any such person for such purposes; and

 (d) the transfer to and retention of such Data by third parties in connection with such purposes. 

For the purposes of subsection (a) above, “Data” means the Holder’s name, home address and telephone number, date of
birth, other employee information, any tax or other identification number, details of all rights to acquire Common Stock granted to the Holder and of Common Stock issued or transferred to the Holder pursuant to the Plan. 

14. Governing Law. The interpretation, performance and enforcement of this Option shall be governed by the laws of the
State of Delaware without regard to principles of conflicts of laws. 
  

 10Form of Notice of Grant and Grant Agreement for RSUs to Robert A. Eckert

 Exhibit 10.4
 Form for Robert A. Eckert 
 NOTICE OF GRANT AND GRANT AGREEMENT

 RESTRICTED STOCK UNITS 

 Notice of Grant – Restricted Stock Units 

Name of Holder: 

ROBERT A. ECKERT 
  

			
	 Plan:
 Grant
Date:
	  	2010 Equity and Long-Term Compensation Plan
	Number of Restricted Stock Units:	  	
	Vesting Schedule:	  	3 year vesting, as set forth below

 Subject to the
provisions of the 2010 Equity and Long-Term Compensation Plan and the Grant Agreement accompanying this Notice of Grant (the “Grant Agreement”) and you not experiencing a Severance (as defined in the 2010 Equity and Long-Term
Compensation Plan and as provided in Section 4 of the Grant Agreement), this award of Restricted Stock Units (“Units”) shall vest with regard to the following percentages of Units on the dates shown below: 

 

					
	Cumulative Percent Vested	  	Percent of Units Vesting*	  	Scheduled Vest Date
	50%	  	50% (“First Vested Units”)	  	
	100%	  	50% (“Final Vested Units”)	  	
		  		  	

  

	*	With respect to the First Vested Units, such number of Units shall be rounded down to the nearest whole number of Units (to the extent such number is not a whole
number). With respect to the Final Vested Units, the amount of Units vesting thereunder shall be such that 100% of the aggregate number of Units shall be cumulatively vested on the third anniversary of the Grant Date. 

By your signature and Mattel, Inc.’s signature below, you and Mattel, Inc. agree that this award of Restricted Stock Units is made under and
governed by the terms and conditions of the Grant Agreement and the 2010 Equity and Long-Term Compensation Plan. You acknowledge that you have received a copy of the Grant Agreement and the Prospectus relating to the 2010 Equity and Long-Term
Compensation Plan. Please sign and return one copy of this Notice of Grant to Mattel Equity Compensation Administration, Mattel, Inc. - Mail Stop M1-0307, 333 Continental Boulevard, El Segundo, CA 90245-5012, United States of America. 

 

					
	  
	 		 	  

	For Mattel, Inc.	 		 	Holder
	Name:	 		 	Name:
	Title:	 		 	
			
	  
	 		 	  

	Date	 		 	Date

  

					
	 Mattel, Inc.
 333 Continental
Boulevard
 El Segundo, CA 90245
	  	Type of Grant: Restricted Stock Units	  	 Holder’s ID:

Mattel’s ID: 95-1567322

 Note: Please do not detach this Notice of Grant from the Grant Agreement that follows. 

 Grant Agreement for 

Restricted Stock Units 
 under the Mattel, Inc. 2010 Equity and Long-Term Compensation Plan 
 This
is a Grant Agreement (this “Grant Agreement”) between Mattel, Inc. (“Mattel”) and Robert A. Eckert (the “Holder”). The Notice of Grant – Restricted Stock Units (the
“Notice”) accompanying this Grant Agreement is deemed a part of this Grant Agreement. 
 Recitals 

Mattel has adopted the 2010 Equity and Long-Term Compensation Plan, as may be amended from time to time (the “Plan”), for
the granting to selected employees of awards based upon shares of Common Stock of Mattel. In accordance with the terms of the Plan, the Compensation Committee of the Board of Directors (the “Committee”) has approved the execution of
this Grant Agreement between Mattel and the Holder. Capitalized terms used herein without definition shall have the meanings assigned to such terms in the Plan. This Grant Agreement incorporates certain provisions required by the terms of the
Holder’s Executive Employment Agreement with Mattel dated October 18, 2000 and effective as of May 16, 2000 (as amended from time to time, the “Employment Agreement”). 

Restricted Stock Units 

1. Grant. Effective as of the grant date specified in the Notice (the “Grant Date”), Mattel grants to the
Holder the number of restricted stock units based on shares of Common Stock set forth in the Notice (the “Units”), subject to adjustment, forfeiture and the other terms and conditions set forth below and in any Addendum to this
Grant Agreement (where applicable). Mattel and the Holder acknowledge that the Units (a) are being granted hereunder in exchange for the Holder’s agreement to provide services to Mattel after the Grant Date, for which the Holder will
otherwise not be fully compensated, and which Mattel deems to have a value at least equal to the aggregate par value of the shares, if any, that the Holder may become entitled to receive under this Grant Agreement, (b) will, except as provided
in Section 4 hereof, be forfeited by the Holder if the Holder’s Severance occurs before they vest, and (c) are subject to cancellation if the Holder engages in certain conduct detrimental to the Company, in each case as more fully set
forth in this Grant Agreement and the Plan. 
 2. Dividend Equivalent Rights. The Units are granted with Dividend
Equivalent rights, as set forth in this Section 2. As of the payment date (the “Dividend Payment Date”) for any cash dividend or distribution with respect to the Common Stock with a record date on or after the Grant Date and
before all of the Units are settled or forfeited as set forth below, the Holder shall receive a cash payment on or within five (5) business days following the Dividend Payment Date, but in no event later than the last day of the calendar year
in which the Dividend Payment Date occurs, with respect to the outstanding Units held by the Holder that have not yet been settled or forfeited on such record date (the “Then-Outstanding Units”). The amount of the cash payment shall
equal the cash dividend or distribution that would have been paid or distributed to the Holder had the Then-Outstanding Units been actual shares of Common Stock 

 
outstanding on the applicable record date; provided, that the Committee shall determine whether a payment shall be made with respect to a dividend or distribution made in connection with an event
described in Section 17 of the Plan (whether or not an adjustment under Section 17 of the Plan is made to the Units in connection with that event), and the amount of any such payment; and the Committee shall determine whether a payment
shall be made with respect to a dividend or distribution with respect to the Common Stock in the form of Common Stock or other property other than cash, and the amount of any such payment. 

3. Normal Vesting. Except as otherwise provided in Section 4, the Units shall vest in the time and manner set
forth in the Notice. 
 4. Consequences of Severance. Subject to Section 5 below, the consequences of
the Holder’s Severance before the third anniversary of the Grant Date shall be as follows: 
 (a) In the
case of the Holder’s termination for Cause (as defined in the Employment Agreement), the Units that have not yet vested shall be forfeited as of the Date of Termination (as defined in the Employment Agreement); provided that such
forfeiture shall not take place until all of the following have occurred: (i) at least two-thirds (2/3) of the nonmanagement members of the Board of Directors of Mattel make a good faith determination that termination for Cause is
appropriate, (ii) the Holder has received written notice of the activity that constitutes grounds for termination for Cause, (iii) the Holder has been afforded a reasonable opportunity to cure or correct the activity described in such
notice, and (iv) the Holder has failed to substantially cure, correct or cease the activity, as appropriate; 
 (b) In the case of the Holder’s death, Disability (as defined in the Employment Agreement), termination by Mattel other than for Cause or a termination by the Holder (i) for Good Reason (as
defined in the Employment Agreement), (ii) for any reason during the 30-day period immediately following the six (6) month anniversary of a Change of Control (as defined in the Employment Agreement), or (iii) pursuant to
Section 5(f) of the Employment Agreement (entitled “Mattel Non-Renewal of Term”), the Units that have not yet vested shall vest as of the Date of Termination (as defined in the Employment Agreement); and 

(c) In all other cases, the Units that have not yet vested shall be forfeited as of the date of the Severance. 

5. Termination, Rescission and Recapture. The Holder specifically acknowledges that the Units and any Common Stock or cash
delivered in settlement thereof are subject to the provisions of Section 19 of the Plan, entitled “Termination, Rescission and Recapture,” which can cause the forfeiture of the Units and/or the recapture of any Common Stock and/or
cash delivered in settlement thereof and/or the proceeds of the sale of any such Common Stock. Except as provided in the next sentence, as a condition of the vesting and settlement of Units, the Holder will be required to certify that he or she is
in compliance with the terms and conditions of the Plan (including the conditions set forth in Section 19 of the Plan) and, if a Severance has occurred, to state the name and address of his or her then-current employer or any entity for which
the Holder performs business services and his or her title, and shall identify any 
  

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organization or business in which the Holder owns a greater-than-five-percent equity interest. Section 19 of the Plan is inapplicable, and accordingly such certification shall not be
required, after a Severance of the Holder that occurs within the 24-month period after a Change in Control. 
 6.
Consequences of Vesting. As of the vesting of a Unit, such vested Unit shall represent the right to receive payment from Mattel, in accordance with Section 7 below, in the form of one share of Common Stock or a cash payment equal
to the Fair Market Value of a share of Common Stock as of the date of such vesting, as Mattel may in its sole discretion determine (and Mattel may settle some Units in Common Stock and some in cash), subject to Section 8 below. In the case of
Units settled by delivery of Common Stock, Mattel shall (a) issue or cause to be delivered to the Holder (or the Holder’s Heir, as defined below, if applicable) one or more stock certificates representing such shares, or (b) cause a
book entry for such shares to be made in the name of the Holder (or the Holder’s Heir, if applicable). In the case of the Holder’s death, the cash and/or Common Stock to be delivered in settlement of vested Units as described above shall
be delivered to the Holder’s beneficiary or beneficiaries (as designated in the manner determined by the Committee), or if no beneficiary is so designated or if no beneficiary survives the Holder, then the Holder’s administrator, executor,
personal representative, or other person to whom the Units are transferred by means of the Holder’s will or the laws of descent and distribution (such beneficiary, beneficiaries or other person(s), the “Holder’s Heir”).

 7. Code Section 409A. The Company believes that the Units constitute “deferred
compensation” within the meaning of Section 409A of the Code. It is the intention and belief of Mattel that the Units comply in all respects with Section 409A of the Code, and this Grant Agreement shall be interpreted in accordance
with that intention. Consistent with the aim of compliance with Section 409A: 
 (a) The payment date with
respect to any vested Unit (the “Settlement Date”) shall be on or within five (5) business days following the first to occur of (i) the scheduled vesting date of such Unit pursuant to Section 3 above,
(ii) (x) the date of the Holder’s Severance, if the Holder is not a “specified employee” (within the meaning of Section 409A(a)(2)(B)(i) of the Code) (a “Specified Employee”) as of that date, or
(y) in the event that, as of the date of the Holder’s Severance, the Holder is a Specified Employee and Mattel determines that paying such amounts at the time or times indicated in this Grant Agreement would be a prohibited distribution
under Section 409A(a)(2)(B)(i) of the Code, the date that is six months after the date of such Severance, (iii) the date of the Holder’s death, (iv) the date of the Holder’s Disability, if such Disability qualifies the
Holder as “disabled” within the meaning of Section 409A(a)(2)(A)(ii) of the Code, and (v) in the event Section 18(a)(i) of the Plan applies, the date of a Change in Control that qualifies as an event described in
Section 409A(a)(2)(A)(v) of the Code and the regulations thereunder. The determination of whether the Holder is a Specified Employee shall be made by Mattel in accordance with the methodology adopted by Mattel in accordance with
Section 409A of the Code, which methodology may be amended or replaced at any time and from time to time by Mattel, as and to the extent permitted by Section 409A. 

(b) If there occurs a Change in Control that does not qualify as an event described in Section 409A(a)(2)(A)(v) of
the Code, the amount that shall be provided on 
  

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the applicable Settlement Date (if such Settlement Date occurs following such Change in Control) in settlement of any Unit that vested as a result of such Change in Control shall be a cash amount
that equals the Fair Market Value of a share of Common Stock as of the date of such Change in Control, plus interest thereon through the Settlement Date at the federal funds rate (as reported in the Wall Street Journal or any other information
source reasonably selected by the Committee), compounded daily. 
 (c) Under no circumstances may this Grant
Agreement be amended or terminated in a manner that violates Section 409A. 
 8. Tax Withholding. The Company
shall withhold from the cash and/or Common Stock deliverable in settlement of Units an amount necessary to satisfy the taxes, social taxes, payroll taxes and other taxes required to be withheld in connection with such vesting and settlement. If such
withholding is in the form of shares of Common Stock deliverable on the Settlement Date, the Fair Market Value of such shares on the Settlement Date shall not exceed the sums necessary to pay the tax withholding based on the minimum statutory
withholding rates for federal and state tax purposes, including payroll taxes, that are applicable to such supplemental taxable income (but rounding up to the nearest whole number of shares). If any such taxes are required to be withheld at a date
earlier than the Settlement Date, then notwithstanding any other provision of this Grant Agreement, the Company may (a) satisfy such obligation by causing the forfeiture of a number of Units having a Fair Market Value, on such earlier date,
equal to the amount necessary to satisfy the minimum required amount of such withholding, or (b) make such other arrangements with the Holder for such withholding as may be satisfactory to the Company in its sole discretion. 

9. Compliance with Law. 
 (a) No shares of Common Stock shall be issued and delivered pursuant to a vested Unit unless and until all applicable registration requirements of the Securities Act of 1933, as amended, all applicable
listing requirements of any national securities exchange on which the Common Stock is then listed, and all other requirements of law or of any regulatory bodies having jurisdiction over such issuance and delivery, shall have been complied with. In
particular, the Committee may require certain investment (or other) representations and undertakings in connection with the issuance of securities in connection with the Plan in order to comply with applicable law. 

(b) If any provision of this Grant Agreement is determined to be unenforceable or invalid under any applicable law, such
provision will be applied to the maximum extent permitted by applicable law, and shall automatically be deemed amended in a manner consistent with its objectives to the extent necessary to conform to any limitations required under applicable law.
Furthermore, if any provision of this Grant Agreement is determined to be illegal under any applicable law, such provision shall be null and void to the extent necessary to comply with applicable law, but the other provisions of this Grant Agreement
shall remain in full force and effect. 
 10. Assignability. Except as may be effected by designation of a
beneficiary or beneficiaries in such manner as may be determined by the Committee, or as may be effected by 
  

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will or other testamentary disposition or by the laws of descent and distribution, any attempt to assign the Units before they vest and are settled shall be of no effect. 

11. Certain Corporate Transactions. In the event of certain corporate transactions, the Units shall be subject to
adjustment as provided in Section 17 of the Plan. In the event of a Change in Control, the Units shall be subject to the provisions of Section 18 of the Plan and Section 5(e) of the Employment Agreement. 

12. No Additional Rights. 
 (a) Neither the granting of the Units nor their vesting or settlement shall (i) affect or restrict in any way the power of the Company to undertake any corporate action otherwise permitted under
applicable law, (ii) confer upon the Holder the right to continue performing services for the Company, or (iii) interfere in any way with the right of the Company to terminate the services of the Holder at any time, with or without Cause.

 (b) The Holder acknowledges that (i) this is a one-time grant, (ii) the making of this grant does
not mean that the Holder will receive any similar grant or grants in the future, or any future grants at all, and (iii) this grant does not in any way entitle the Holder to future grants under the Plan, if any, and Mattel retains sole and
absolute discretion as to whether to make any additional grants to the Holder in the future and, if so, the quantity, terms, conditions and provisions of any such grants. 

(c) Without limiting the generality of subsections (a) and (b) immediately above and subject to Section 4
above, if there is a Severance of the Holder, the Holder shall not be entitled to any compensation for any loss of any right or benefit or prospective right or benefit relating to the Units or under the Plan which he or she might otherwise have
enjoyed, whether such compensation is claimed by way of damages for wrongful dismissal or other breach of contract or by way of compensation for loss of office or otherwise. 
 13. Rights as a Stockholder. Neither the Holder nor the Holder’s Heir shall have any rights as a stockholder with respect to any shares represented by the Units unless and until shares
of Common Stock have been issued in settlement thereof. 
 14. Data Privacy Waiver. By accepting the grant of the
Units, the Holder hereby agrees and consents to: 
  

	 	(a)	the collection, use, processing and transfer by the Company of certain personal information about the Holder (the “Data”); 

 

	 	(b)	any members of the Company transferring Data amongst themselves for the purposes of implementing, administering and managing the Plan; 

 

	 	(c)	the use of such Data by any such person for such purposes; and 

  

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	 	(d)	the transfer to and retention of such Data by third parties in connection with such purposes. 

For the purposes of subsection (a) above, “Data” means the Holder’s name, home address and telephone number, date of
birth, other employee information, any tax or other identification number, details of all rights to acquire Common Stock granted to the Holder and of Common Stock issued or transferred to the Holder pursuant to the Plan. 

15. Compliance with Plan. The Units and this Grant Agreement are subject to, and Mattel and the Holder agree to be bound
by, the terms and conditions of the Plan, as it shall be amended from time to time, and the rules, regulations and interpretations relating to the Plan as may be adopted by the Committee, all of which are incorporated herein by reference. No
amendment to the Plan or this Grant Agreement shall adversely affect the Units without the consent of the Holder. In the case of a conflict between the terms of the Plan and this Grant Agreement, the terms of the Plan shall govern and this Grant
Agreement shall be deemed to be modified accordingly. 
 16. Governing Law. The interpretation, performance and
enforcement of this Grant Agreement shall be governed by the laws of the State of Delaware without regard to principles of conflicts of laws. 
  

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