Document:

Form of Performance Award Notice and Terms and Conditions

 Exhibit 10.4(xvii) 

FEBRUARY 21,2011 
 FORTUNE BRANDS, INC. 2007 LONG-TERM INCENTIVE PLAN 
 CASH PERFORMANCE
AWARD 
 TERMS AND CONDITIONS 
 You have been granted a cash performance award (the “Award”) under the Fortune Brands, Inc. 2007 Long-Term Incentive Plan (the “Plan”). The Plan provides long-term incentives to
employees of Fortune Brands, Inc. (“Fortune”) and its subsidiaries. 
 The date of the grant, number of units you have been awarded,
and the minimum, target and maximum unit values are set forth at the top of your Notice of Cash Performance Award. 
 1. Cash
Award. Subject to the provisions of paragraphs 3 through 8 below, your cash award will be determined as follows: 
 (a) If the Fortune subsidiary that employs you (the “Company”) attains the minimum performance goals for the three-year performance period, the value of each unit awarded to you will be the
minimum unit value set forth in your Notice of Cash Award. 
 (b) If the Company attains the maximum performance
goals for the three-year performance period, the value of each unit awarded to you will be the maximum unit value set forth in your Notice of Cash Award. 
 (c) If the Company’s performance for the performance period exceeds the minimum performance goals established for the three-year performance period but does not reach the maximum performance goals
established for the three-year performance period, the value of each unit awarded to you will be interpolated between the minimum and maximum unit payout values as set forth in your Notice of Cash Award. 

(d) No payment will be made for any performance period if the minimum performance goals for the three-year performance
period are not attained. 
 Subject to the provisions of paragraphs 3 through 8 below, any amounts payable to you under this
Award will be paid as soon as practicable after the end of the performance period and after the Compensation and Stock Option Committee of Fortune’s Board of Directors (the “Committee”) certifies the Company’s attainment of the
performance goals for the performance period pursuant to paragraph 9 below. Notwithstanding any other provision of this Agreement, no payout hereunder shall be made unless and until the Committee certifies the attainment of performance goals.

 2. Transferability of Award. This performance award shall not be transferable by you other than by will or by the laws
of descent and distribution or pursuant to a domestic relations order approved by the Committee or its Secretary. 
 3.
Termination of Employment As a Result of Death, Disability or Retirement. If your employment with the Company (or Fortune Brands, Inc. or any of its 

  
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subsidiaries) terminates during any performance period by reason of your death, disability or retirement, you will be entitled to receive as soon as practicable after the end of that performance
period and after the Committee certifies attainment of the performance goals for that performance period pursuant to paragraph 9, a payment (i) based on the unit value that would otherwise be payable pursuant to paragraph 1, (ii) prorated
for the portion of any relevant performance period ending on the date your employment is so terminated. 
 4. Termination of
Employment for Other Reasons. Except as otherwise provided in paragraphs 6 through 8 below, if your employment with the Company terminates during a performance period other than by reason of your death, disability or retirement, you will not be
entitled to any payment pursuant to paragraph 1 with respect to the performance period. 
 5. Forfeiture of Award for
Detrimental Activity. If you engage in “detrimental activity” (as defined below) at any time (whether during your employment or after termination), you will not be entitled to any payment under the Plan, and you will forfeit all rights
with respect to this Award. For purposes of this paragraph 5, “detrimental activity” means willful, reckless or grossly negligent activity that is determined by the Committee to be detrimental to or destructive of the business or property
of the Company, Fortune or any of its subsidiaries. Any such determination of the Committee shall be final and binding for purposes of the Plan. Notwithstanding the foregoing, no payment shall be forfeited or become not payable by virtue of this
paragraph 5 on or after the date of a Change in Control (as defined in the Plan). 
 6. Transfer of Employment; Leave of
Absence. For the purposes of this Agreement, (a) a transfer of your employment from the Company to Fortune or one of its other subsidiaries or vice versa, without an intervening period, shall not be deemed a termination of employment, and
(b) if you are granted in writing a leave of absence, you shall be deemed to have remained in the employ of the Company, Fortune or one of its other subsidiaries during such leave of absence. 

7. Adjustments, (which may be increases or decreases) may be made by the Committee to the performance goals and measurements
applicable to Performance Awards to take into account changes in law and accounting and tax rules and to make such adjustments as the Committee deems necessary or appropriate to reflect the inclusion or exclusion of the impact of extraordinary or
unusual items, events or circumstances, including, without limitation, acquisitions or divestitures by or other material changes in the Company, provided that no adjustment shall be made which would result in an increase in your compensation if your
compensation is subject to the limitation on deductibility under Section 162(m) of the Internal Revenue Code, as amended, or any successor provision, for the year with respect to which the adjustment occurs. The Committee also may adjust the
performance goals and measurements applicable to Performance Awards and thereby reduce the amount to be received by any Participant pursuant to such Awards if and to the extent that the Committee deems it appropriate, provided that no such reduction
shall be made on or after the date of a Change in Control (as defined the Plan). The determination of the Committee as to the terms of any adjustment made pursuant to this paragraph 7 shall be binding and conclusive upon you and any other person or
persons who are at any time entitled to receipt of any payment pursuant to the award. 
 8. Divestiture; Termination of
Plan, (a) In the event that your principal employer (your “Employer”) ceases to be a subsidiary of Fortune Brands, then your employment shall be deemed to be terminated for all purposes as of the date on which the 

  
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 employer ceases to be a subsidiary of Fortune (the “Divestiture Date”) and the Award shall become
nonforfeitable and shall be paid out as soon as practicable following the Divestiture Date (i) as if the performance period or other applicable conditions or restrictions had been completed or satisfied and based on actual performance to the
extent actual data is available for the performance period and the Company’s forecast in the financial performance outlook report for the remainder of the applicable performance period, but (ii) prorated for the portion of any relevant
performance period ending on the date your employment is so terminated. 
 (b) In the event of a termination of the Plan as
provided therein, then your employment shall be deemed to be terminated for all purposes as of the date of termination of the Plan and the provisions of paragraph 8(a) will apply to your award with the same effect as if the date of termination of
the Plan were a Divestiture Date. 
 9. Committee Certification. As soon as practicable after the end of the performance
period, the Committee shall certify the extent to which the performance goals have been satisfied for the performance period. 

10. Tax Withholding. The Company shall have the right to deduct from any payment to you the amount of any federal, state or local
income or other taxes required by law to be withheld with respect to such payment. 
 11. Governing Law. These terms and
conditions and the Award provided for in the Notice of Performance Cash Award shall be governed by and construed in accordance with the laws of the State of Illinois. 
 12. Conflicts. In the event of a conflict between these terms and conditions of the Award and the Plan, the terms of the Plan shall govern. 

  
 -3-Form of Long-Term Incentive Plan Restricted Stock Unit Agreement

 Exhibit 10.4(xviii) 

FEBRUARY 21,2011 
 FORTUNE BRANDS, INC. 2007 LONG-TERM INCENTIVE PLAN 
 RESTRICTED STOCK
UNIT AGREEMENT  
 TERMS AND CONDITIONS 
 This RESTRICTED STOCK UNIT AGREEMENT (the “Agreement”) is entered into effective as of February 21,2011 (the “Award Date”), by and between Fortune Brands, Inc., a Delaware
corporation (the “Company”), and [Executive] (the “Executive”). All terms capitalized but not defined shall have the meaning set forth in the Fortune Brands, Inc. 2007 Long-Term Incentive Plan (the “Plan”).

 1. Purpose. The purpose of this Agreement is to provide additional compensation for past and future service to
the Company and its Subsidiaries in the form of a stock equivalent ownership interest to the Executive under the Plan. 
 2.
Agreement. Subject to the terms of this Agreement, the Company hereby awards the Executive the number of Restricted Stock Units (the “RSUs”) set forth in Appendix A (the “Award”), effective as of the Award Date.

 3. RSUs. Each RSU is a notional amount that represents the right, subject to the terms and conditions of the
Plan and this Agreement, to receive one (1) share of the Company’s Common Stock if and when the RSU vests. The RSUs shall be credited to a notional account (the “Account”) established and maintained for the Executive. The Account
shall be the record of the Award under this Agreement, is solely for accounting purposes and shall not require a segregation of any Company assets. 
 4. Vesting of RSUs. 
 (a) The RSUs will become fully
vested and payable on January 31, 2014 (or the first day thereafter on which the New York Stock Exchange is open for business), if the Executive remains employed through such date, subject to paragraphs (b), (c) and (d) and Sections 5
and 6 below. 
 (b) In the event of the Executive’s death, Disability or termination of employment with the
Company (and all subsidiaries of the Company) due to Retirement prior to January 31, 2014, vesting of the RSUs shall be as follows: The applicable vesting date in the event of Executive’s death or Disability shall be the date of such death
or Disability. The applicable vesting date in the event of Executive’s Retirement shall be January 31, 2014, subject to paragraphs (c) and (d) below. 

(c) Notwithstanding paragraphs (a) and (b) above, if the Executive is a “covered employee” for
purposes of Section 162(m) of the Internal Revenue Code of 1986, as amended (the “Code”) at any time between the Award Date and January 31, 2014, the RSUs will become vested upon the later of: (i) January 31, 2014 (or
the first day thereafter on which the New York Stock Exchange is open for business), if the Performance Goals set forth in Appendix B for the Performance Period ending 

 
December 31, 2013 have been satisfied or (ii) the date on which the Compensation and Stock Option Committee of the Company’s Board of Directors certifies attainment of the
Performance Goals, but in each case, only if the Executive remains employed through January 31, 2014 or has terminated employment due to the Executive’s death, Disability or Retirement. Under this paragraph (c), if the Executive’s
employment terminates before January 31, 2014, due to the Executive’s (x) death or Disability, the RSUs will vest on the date of such death or Disability regardless of whether the Performance Goals have been satisfied, and
(y) Retirement, the RSUs will vest on January 31, 2014, if the Performance Goals have been satisfied. Notwithstanding any other provision of this Agreement, no RSUs subject to a performance goal shall be paid hereunder unless and until the
Committee certifies the attainment of performance goals. 
 (d) If the Executive terminates employment with the
Company due to Retirement prior to January 31, 2014 under Section 4(b) or 4(c) above, and fails to strictly adhere to the restrictive covenant set forth below in Section 4(d)(i), the Executive’s rights with respect to the RSUs
will terminate and be forfeited and neither the Executive nor the Executive’s heirs, personal representatives, successors or assigns shall have any future rights with respect to any such RSUs. 

(i) For purposes of this Section 4(d) , the Executive shall not, during the period beginning on the date of the
Executive’s termination due to Retirement and ending on January 31, 2014: (A) breach of any of the restrictive covenants set forth in any employment, consulting or other agreement between the Company and the Executive, or, (B) if
there is no employment or other written agreement between the Company and the Executive or if such agreement does not include restrictive covenants, directly or indirectly, become employed by, engage in business with, serve as an agent or consultant
to, become a partner, member, principal, stockholder or other owner (other than a holder of less than five percent (5%) of the outstanding voting shares of any publicly held company) of, or otherwise perform services for (whether or not for
compensation), any individual, partnership, corporation, limited liability company, unincorporated organization, trust or joint venture, or a governmental agency or political subdivision thereof that competes or has a reasonable potential for
competing with the Company, anywhere in the United States, Canada, Mexico, Asia or Europe. 
 5. Changes in Capital or
Corporate Structure and Change in Control. In the event of a Change in Capital or Corporate Structure or a Change in Control of the Company, the Executive’s rights with respect to any RSUs awarded under this Agreement shall be governed
by the terms and conditions of the Plan. 
 6. Distribution of RSUs, The Company will distribute vested RSUs to
the Executive in shares of Common Stock as soon as administratively practicable following the applicable vesting date, unless the “Six Month Delay Rule” under Code Section 409A applies, as described in Section 21 of this
Agreement. In the event of the Executive’s death, distribution of Common Stock due under this Agreement shall be made to the appointed and qualified executor or other personal representative of the Executive to be distributed in accordance with
the Executive’s will or applicable intestacy law; or in the event that there shall be no such representative duly appointed and qualified within six months after the date of the Executive’s

  
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death, then to such persons as, at the date of the Executive’s death, would be entitled to share in the distribution of the Executive’s personal estate under the provisions of the
applicable statute then in force governing the descent of intestate property, in the proportion specified in such statute. In the event of the Executive’s Disability, distribution of Common Stock due under this Agreement shall be made to the
Executive or the Executive’s other personal representative. 
 7. Forfeitures. If the Executive terminates
his/her employment with the Company for any reason other than death, Disability or Retirement prior to the applicable vesting date, the Executive’s rights with respect to the unvested RSUs will terminate and be forfeited, and neither the
Executive nor the Executive’s heirs, personal representatives, successors or assigns shall have any future rights with respect to any such RSUs. 
 8. Stockholder Records. The Executive shall not have any rights of a stockholder as a result of receiving an Award under this Agreement until such shares of Common Stock have been recorded
on the Company’s official stockholder records as having been issued or transferred. 
 9. Securities Law
Requirements. The Company shall not be obligated to deliver any shares of Common Stock until they have been listed (or authorized for listing upon official notice of issuance) upon each stock exchange upon which outstanding shares of such
class at the time are listed, nor until there has been compliance with such laws or regulations as the Company may deem applicable. The Company shall use its best efforts to affect such listing and compliance. No fractional shares shall be
delivered. The Executive may not, during any period of time that the Executive is an affiliate of the Company (within the meaning of the rules and regulations of the Securities and Exchange Commission under the Securities Act of 1933 (the “1933
Act”)) sell shares of Common Stock acquired under this Agreement, unless the offer and sale is made pursuant to (a) an effective registration statement under the 1933 Act, which is current and includes the shares to be sold, or (b) an
appropriate exemption from the registration requirements of the 1933 Act, such as that set forth in Rule 144 promulgated under the 1933 Act. 
 10. Nontransferability. RSUs awarded under this Agreement, and any rights and privileges pertaining thereto, may not be transferred, assigned, pledged or hypothecated in any manner, by
operation of law or otherwise, other than (a) by the Executive to a trust for estate planning purposes, (b) by the Executive pursuant to an agreement in a marital separation or divorce proceeding, or (c) by will or by the laws of
descent and distribution; and shall not be subject to execution, attachment or similar process. 
 11. Dividend
Equivalents. The Executive shall earn dividend equivalents on all RSUs awarded under this Agreement on the date of payment of shares. Such dividend equivalents shall be equal to the cash dividends that would have been paid on the shares of
Common Stock covered by such RSU had such covered shares been issued and outstanding on any cash dividend record date beginning as of the Award date and ending on January 31, 2014. In addition, dividend equivalents shall be subject to all other
rules and procedures as established by the Committee under the Plan and the vesting conditions in Section 4 above. Dividend equivalents shall be paid in cash on same date that shares are distributed as described in Section 6 above.

  
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 12. Voting Rights. The Executive shall not be entitled to any voting rights
with respect to the Company’s Common Stock unless a RSU has vested and the Share underlying it has been distributed to the Executive. 
 13. Binding Effect. This Agreement shall inure to the benefit of and be binding upon the parties hereto and their respective heirs, executors, administrators, successors and permitted
assigns. 
 14. Withholding. Upon any payment to the Executive of shares of Common Stock or dividend equivalents
under this Agreement, Federal income and other tax withholding (and state and local income tax withholding, if applicable) may be required by the Company in respect of taxes on income realized by the Executive. The Company may withhold such required
amounts from future paychecks to the Executive or from, if applicable, such dividend equivalents or may require that the Executive deliver to the Company the amounts to be withheld. In addition, upon any payment of shares to the Executive under this
Agreement, the Executive may pay any Federal income and other tax withholding (and any state and local income tax withholding, if applicable) by electing either to have the Company withhold a portion of the shares of Common Stock otherwise
deliverable to the Executive, or to deliver other shares of Common Stock owned by the Executive, in either case having a fair market value (on the date that the amount of tax the Executive has elected to have withheld is to be determined) of the
amount to be withheld, provided that the election shall be irrevocable and shall be subject to such rules as the Committee may adopt. For purposes of this paragraph 14, “fair market value” shall mean the average of the high and low prices
reported on the New York Stock Exchange for Fortune common stock on the date for which the determination is being made. 
 15.
No Limitation on the Company’s Rights. The granting of RSUs shall not in any way affect the Company’s right or power to make adjustments, reclassifications or changes in its capital or business structure or to merge,
consolidate, reincorporate, dissolve, liquidate or sell or transfer all or any part of its business or assets. 
 16.
Effect on Employment. Nothing in this Agreement or in the Award shall be construed as constituting a commitment, guarantee, agreement or understanding of any kind or nature that the Company shall continue to employ Executive, or as
affecting in any way the right of the Company to terminate the employment of Executive at any time. This Agreement shall not in any way affect the terms and provisions of the Plan. 

17. Entire Agreement and Amendment. This Agreement is the entire Agreement between the parties to it with respect to the
Award of RSUs, and all prior oral and written representations are merged in this Agreement. Notwithstanding the preceding sentence, this agreement shall not in any way affect the terms and provisions of the Plan. This Agreement may be amended,
modified or terminated only by written agreement between the Executive and the Company. The headings in this Agreement are inserted for convenience and identification only and are not intended to describe, interpret, define or limit the scope,
extent, or intent of this Agreement or any provision hereof. 
 18. Notices. Notices given pursuant to this
Agreement shall be in writing and shall be deemed received when personally delivered, or on the date of written confirmation of receipt by (a) overnight carrier, (b) telecopy, (c) registered or certified mail, return receipt
requested, addressee only, postage prepaid, or (d) such other method of delivery that provides a written confirmation of delivery. Notice to the Company shall be directed to: 

  
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 Fortune Brands, Inc. 

520 Lake Cook Road 
 Deerfield,IL 60015-5611 
 Attention: General Counsel 

The Company may change the person and/or address to which the Executive must give notice under this Section 18 by giving the
Executive written notice of such change, in accordance with the procedures described above. Notices to or with respect to the Executive will be directed to the Executive, or to the Executive’s executors, personal representatives or
distributees, if the Executive is deceased, or the assignees of the Executive, at the Executive’s home address on the records of the Company. 
 19. Governing Law. The Plan and the grant of RSUs under this Agreement shall be subject to all applicable federal and state laws, rules and regulations and to such approval by any government
or regulatory agency as may be required. The laws of the State of Illinois shall govern the validity, interpretation, construction and performance of this Agreement, without regard to the conflict of laws principles thereof. If any provision of this
Agreement shall be held by a court of competent jurisdiction to be invalid or unenforceable, the remaining provisions hereof shall continue to be fully effective. The jurisdiction and venue for any disputes arising under, or any action brought to
enforce (or otherwise relating to), this Agreement shall be exclusively in the courts in the State of Illinois, County of Cook, including the Federal Courts located therein (should Federal jurisdiction exist). 

20. Plan Document Controls. The rights granted under this Agreement are in all respects subject to the provisions of the
Plan to the same extent and with the same effect as if they were set forth fully therein. If the terms of this document or the Agreement conflict with the terms of the Plan document, the Plan document will control. 

21. Code Section 409A. This Agreement is intended to comply with Code Section 409A and applicable interpretative
guidance, including the exception for short-term deferrals and the provisions for payments at a specified time or upon a “separation from service”, and shall be administered accordingly. The Agreement shall be construed and interpreted
with such intent. To the extent payments under this Agreement are subject to Code Section 409A, the “Six Month Delay Rule” applies, and the Executive is a “Specified Employee” (as defined Code Section 409A and Treas.
Reg. §1.409A-l(i) or other similar or successor provisions) as of the date of termination, distributions to the Executive may not be made before the date that is six (6) months after the separation from service or, if earlier, the date of
the Executive’s death (the “Six Month Delay Rule”). 
 22. Counterparts. This Agreement may be
executed in one or more counterparts, all of which together shall constitute but one Agreement. 

  
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 IN WITNESS
WHEREOF, the parties have executed this Agreement effective as of the date first above written. 
  

							
		 		 	 FORTUNE BRANDS, INC.

				
	  	 		 	By:	 	  
				
	[EXECUTIVE]	 		 	Its:	 	  
		 		 		 	

  
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