Document:

Exhibit 10.1

 

FORM
OF INDEMNIFICATION AGREEMENT

 

This
Indemnification Agreement (“Agreement”) is made as of ______________, 20__ by and between XO Group Inc., a Delaware
corporation (the “Company”), and ______________ (“Indemnitee”). Except as provided herein, this Agreement
supersedes and replaces any and all previous Agreements between the Company and Indemnitee covering the subject matter of this
Agreement.

 

RECITALS

 

WHEREAS,
the Company desires to attract and retain highly qualified individuals, such as the Indemnitee, to serve the Company as directors
or officers, including by providing such persons with adequate protection through insurance or adequate indemnification against
inordinate risks of claims and actions against them arising out of their service to and activities on behalf of the Company;

 

WHEREAS,
the Company desires to retain the Indemnitee to provide services to it and to assure such persons that there will be increased
certainty of such protection;

 

WHEREAS,
although the Indemnitee is entitled to indemnification pursuant to the General Corporation Law of the State of Delaware (the “DGCL”),
the Certificate of Incorporation of the Company (the “Certificate of Incorporation”) and the Bylaws of the Company
(the “Bylaws”),the DGCL, the Bylaws and the Certificate of Incorporation expressly provides that the indemnification
provisions set forth therein are not exclusive, and contemplate that contracts may be entered into between the Company and members
of the board of directors, officers and other persons with respect to indemnification;

 

WHEREAS,
the Board of Directors of the Company (the “Board”) has determined that, in order to attract and retain qualified
individuals, the Company will attempt to maintain on an ongoing basis, at its sole expense, liability insurance to protect persons
serving the Company and its subsidiaries from certain liabilities;

 

WHEREAS,
it is reasonable, prudent and necessary for the Company contractually to obligate itself to indemnify, and to advance expenses
on behalf of, such persons to the fullest extent permitted by applicable law so that they will serve or continue to serve the
Company free from undue concern that they will not be so indemnified; and

 

WHEREAS,
Indemnitee may not be willing to serve or continue to serve as an officer or director without the supplemental protections and
indemnifications afforded to it under this Agreement.

 

NOW,
THEREFORE, in consideration of the premises and the covenants contained herein, the Company and Indemnitee do hereby covenant
and agree as follows:

 

     

     

    

 

Section
1.          Services to the Company. Indemnitee agrees to serve as a
director or officer of the Company or as an agent of the Company. Indemnitee may at any time and for any reason resign from such
position (subject to any other contractual obligation or any obligation imposed by operation of law), in which event the Company
shall have no obligation under this Agreement to continue Indemnitee in such position. This Agreement shall not be deemed an employment
contract between the Company (or any of its subsidiaries or any Enterprise (as defined below)) and Indemnitee, and this Agreement
does not create any obligation of employment on the part of the Company in favor of the Indemnitee. The foregoing notwithstanding,
this Agreement shall continue in force after Indemnitee has ceased to serve as a director, officer or agent of the Company as
provided in Section 16 hereof.

 

Section
2.          Definitions. As used in this Agreement:

 

(a)          References
to “agent” shall mean any person who is or was a director, officer, or employee of the Company or a subsidiary of
the Company or other person authorized by the Company to act for the Company, to include such person serving in such capacity
as a director, officer, employee, fiduciary or other official of another corporation, partnership, limited liability company,
joint venture, trust or other enterprise at the request of, for the convenience of, or to represent the interests of the Company
or a subsidiary of the Company.

 

(b)          A
 “Reorganization Event” shall mean “Reorganization Event” as defined in the Company’s 2017 Stock
Incentive Plan, as approved by the Board of Directors on March 31, 2017.

 

(c)          “Corporate
Status” describes the status of a person who is or was a director, officer, employee or agent of the Company or of any other
corporation, limited liability company, partnership or joint venture, trust or other enterprise which such person is or was serving
at the request of the Company.

 

(d)          “Disinterested
Director” shall mean a director of the Company who is not and was not a party to the Proceeding in respect of which indemnification
is sought by Indemnitee.

 

(e)          “Enterprise”
shall mean the Company and any other corporation, limited liability company, partnership, joint venture, trust or other enterprise
of which Indemnitee is or was serving at the request of the Company as a director, officer, trustee, partner, managing member,
employee, agent or fiduciary.

 

(f)          “Expenses”
shall include all reasonable attorneys’ fees, retainers, court costs, transcript costs, fees of experts and other professionals,
witness fees, travel expenses, duplicating costs, printing and binding costs, telephone charges, postage, delivery service fees,
any federal, state, local or foreign taxes imposed on Indemnitee as a result of the actual or deemed receipt of any payments under
this Agreement, ERISA excise taxes and penalties, and all other disbursements or expenses of the types customarily incurred in
connection with prosecuting, defending, preparing to prosecute or defend, investigating, being or preparing to be a witness in,
or otherwise participating in, a Proceeding. Expenses also shall include (i) Expenses incurred in connection with any appeal resulting
from any Proceeding, including without limitation the premium, security for, and other costs relating to any cost bond, supersedeas
bond, or other appeal bond or its equivalent, and (ii) for purposes of Section 14(d) only, Expenses incurred by Indemnitee in
connection with the interpretation, enforcement or defense of Indemnitee’s rights under this Agreement, by litigation or
otherwise. Expenses, however, shall not include amounts paid in settlement by Indemnitee or the amount of judgments or fines against
Indemnitee.

 

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(g)          “Independent
Counsel” shall mean a law firm, or a member of a law firm, that is experienced in matters of corporation law and neither
presently is, nor in the past three years has been, retained to represent: (i) the Company or Indemnitee in any matter material
to either such party (other than with respect to matters concerning the Indemnitee under this Agreement, or of other indemnitees
under similar indemnification agreements), or (ii) any other party to the Proceeding giving rise to a claim for indemnification
hereunder. Notwithstanding the foregoing, the term “Independent Counsel” shall not include any person who, under the
applicable standards of professional conduct then prevailing, would have a conflict of interest in representing either the Company
or Indemnitee in an action to determine Indemnitee’s rights under this Agreement.

 

(h)          The
term “Proceeding” shall include any threatened, pending or completed action, suit, claim, counterclaim, cross claim,
arbitration, mediation, alternate dispute resolution mechanism, investigation, inquiry, administrative hearing or any other actual,
threatened or completed proceeding, whether brought in the right of the Company or otherwise and whether of a civil, criminal,
administrative, legislative or investigative (formal or informal) nature, including any appeal therefrom, in which Indemnitee
was, is or will be involved as a party, potential party, non-party witness or otherwise by reason of the fact that Indemnitee
is or was a director or officer of the Company, by reason of any action taken by Indemnitee (or a failure to take action by Indemnitee)
or of any action (or failure to act) on Indemnitee’s part while acting pursuant to Indemnitee’s Corporate Status,
in each case whether or not serving in such capacity at the time any liability or Expense is incurred for which indemnification,
reimbursement or advancement of Expenses can be provided under this Agreement.

 

(i)          Reference
to “other enterprise” shall include employee benefit plans; references to “fines” shall include any excise
tax assessed with respect to any employee benefit plan; references to “serving at the request of the Company” shall
include any service as a director, officer, employee or agent of the Company which imposes duties on, or involves services by,
such director, officer, employee or agent with respect to an employee benefit plan, its participants or beneficiaries; and a person
who acted in good faith and in a manner Indemnitee reasonably believed to be in the best interests of the participants and beneficiaries
of an employee benefit plan shall be deemed to have acted in a manner “not opposed to the best interests of the Company”
as referred to in this Agreement.

 

Section
3.          Indemnity in Third-Party Proceedings. The Company shall indemnify
Indemnitee in accordance with the provisions of this Section 3 if Indemnitee is, or is threatened to be made, a party to or a
participant in any Proceeding, other than a Proceeding by or in the right of the Company to procure a judgment in its favor, by
reason of Indemnitee’s Corporate Status. Pursuant to this Section 3, Indemnitee shall be indemnified to the fullest extent
permitted by applicable law against all Expenses, judgments, fines and amounts paid in settlement (including all interest, assessments
and other charges paid or payable in connection with or in respect of such Expenses, judgments, fines and amounts paid in settlement)
actually and reasonably incurred by Indemnitee or on Indemnitee’s behalf in connection with such Proceeding or any claim,
issue or matter therein, if Indemnitee acted in good faith and in a manner Indemnitee reasonably believed to be in or not opposed
to the best interests of the Company and, in the case of a criminal Proceeding had no reasonable cause to believe that Indemnitee’s
conduct was unlawful. The parties hereto intend that this Agreement shall provide to the fullest extent permitted by law for indemnification
in excess of that expressly permitted by statute, including, without limitation, any indemnification provided by the Certificate
of Incorporation, the Bylaws, vote of its stockholders or Disinterested Directors or applicable law.

 

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Section
4.          Indemnity in Proceedings by or in the Right of the Company.
The Company shall indemnify Indemnitee in accordance with the provisions of this Section 4 if Indemnitee is, or is threatened
to be made, a party to or a participant in any Proceeding by or in the right of the Company to procure a judgment in its favor
by reason of Indemnitee’s Corporate Status. Pursuant to this Section 4, Indemnitee shall be indemnified to the fullest extent
permitted by applicable law against all Expenses actually and reasonably incurred by Indemnitee or on Indemnitee’s behalf
in connection with such Proceeding or any claim, issue or matter therein, if Indemnitee acted in good faith and in a manner Indemnitee
reasonably believed to be in or not opposed to the best interests of the Company. No indemnification for Expenses shall be made
under this Section 4 in respect of any claim, issue or matter as to which Indemnitee shall have been finally adjudged by a court
to be liable to the Company, unless and only to the extent that the Delaware Court (as hereinafter defined) or any court in which
the Proceeding was brought shall determine upon application that, despite the adjudication of liability but in view of all the
circumstances of the case, Indemnitee is fairly and reasonably entitled to indemnification.

 

Section
5.          Indemnification for Expenses of a Party Who is Wholly or Partly
Successful. Notwithstanding any other provisions of this Agreement, to the fullest extent permitted by applicable law and
to the extent that Indemnitee is a party to (or a participant in) and is successful, on the merits or otherwise, in any Proceeding
or in defense of any claim, issue or matter therein, in whole or in part, the Company shall indemnify Indemnitee against all Expenses
actually and reasonably incurred by Indemnitee in connection therewith. If Indemnitee is not wholly successful in such Proceeding
but is successful, on the merits or otherwise, as to one or more but less than all claims, issues or matters in such Proceeding,
the Company shall indemnify Indemnitee against all Expenses actually and reasonably incurred by Indemnitee or on Indemnitee’s
behalf in connection with or related to each successfully resolved claim, issue or matter to the fullest extent permitted by law.
For purposes of this Section and without limitation, the termination of any claim, issue or matter in such a Proceeding by dismissal,
with or without prejudice, shall be deemed to be a successful result as to such claim, issue or matter.

 

Section
6.          Indemnification For Expenses of a Witness. Notwithstanding
any other provision of this Agreement, to the fullest extent permitted by applicable law and to the extent that Indemnitee is,
by reason of Indemnitee’s Corporate Status, a witness or otherwise asked to participate in any Proceeding to which Indemnitee
is not a party, Indemnitee shall be indemnified against all Expenses actually and reasonably incurred by Indemnitee or on Indemnitee’s
behalf in connection therewith.

 

Section
7.          Partial Indemnification. If Indemnitee is entitled under
any provision of this Agreement to indemnification by the Company for some or a portion of Expenses, but not, however, for the
total amount thereof, the Company shall nevertheless indemnify Indemnitee for the portion thereof to which Indemnitee is entitled.

 

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Section
8.          Additional Indemnification.

 

(a)          Notwithstanding
any limitation in Sections 3, 4, or 5, the Company shall indemnify Indemnitee to the fullest extent permitted by applicable law
if Indemnitee is a party to or threatened to be made a party to any Proceeding (including a Proceeding by or in the right of the
Company to procure a judgment in its favor) by reason of Indemnitee’s Corporate Status.

 

(b)          For
purposes of Section 8(a), the meaning of the phrase “to the fullest extent permitted by applicable law” shall include,
but not be limited to:

 

i.            to
the fullest extent permitted by the provision of the DGCL that authorizes or contemplates additional indemnification by agreement,
or the corresponding provision of any amendment to or replacement of the DGCL, and

 

ii.         to
the fullest extent authorized or permitted by any amendments to or replacements of the DGCL adopted after the date of this Agreement
that increase the extent to which a corporation may indemnify its officers and directors.

 

Section
9.          Exclusions. Notwithstanding any provision in this Agreement,
the Company shall not be obligated under this Agreement to make any indemnification payment in connection with any claim involving
Indemnitee:

 

(a)          for
which payment has actually been made to or on behalf of Indemnitee under any insurance policy or other indemnity provision, except
with respect to any excess beyond the amount paid under any insurance policy or other indemnity provision; or

 

(b)          for
(i) an accounting of profits made from the purchase and sale (or sale and purchase) by Indemnitee of securities of the Company
within the meaning of Section 16(b) of the Exchange Act (as defined in Section 2(b) hereof) or similar provisions of state statutory
law or common law, (ii) any reimbursement of the Company by the Indemnitee of any bonus or other incentive-based or equity-based
compensation or of any profits realized by the Indemnitee from the sale of securities of the Company, as required in each case
under the Exchange Act (including any such reimbursements that arise from an accounting restatement of the Company pursuant to
Section 304 of the Sarbanes-Oxley Act of 2002 (the “Sarbanes-Oxley Act”), or Section 904 of the Dodd-Frank Wall Street
Reform and Consumer Protection Act, or the payment to the Company of profits arising from the purchase and sale by Indemnitee
of securities in violation of Section 306 of the Sarbanes-Oxley Act) or (iii) any reimbursement of the Company by Indemnitee of
any compensation pursuant to any compensation recoupment or clawback policy adopted by the Board or the compensation committee
of the Board, including but not limited to any such policy adopted to comply with stock exchange listing requirements implementing
Section 10D of the Exchange Act; or

 

(c)          except
as provided in Section 14(d) of this Agreement, in connection with any Proceeding (or any part of any Proceeding) initiated by
Indemnitee, including any Proceeding (or any part of any Proceeding) initiated by Indemnitee against the Company or its directors,
officers, employees or other indemnitees, unless (i) the Board authorized the Proceeding (or any part of any Proceeding) prior
to its initiation or (ii) the Company provides the indemnification, in its sole discretion, pursuant to the powers vested in the
Company under applicable law.

 

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Section
10.         Advances of Expenses. Notwithstanding any provision of this Agreement
to the contrary (other than Section 14(d)), the Company shall advance, to the extent not prohibited by law, the Expenses incurred
and paid by Indemnitee in connection with any Proceeding (or any part of any Proceeding) not initiated by Indemnitee or any Proceeding
initiated by Indemnitee with the prior approval of the Board as provided in Section 9(c), and such advancement shall be made within
ten (10) business days after the receipt by the Company of a statement or statements requesting such advances from time to time,
whether prior to or after final disposition of any Proceeding. Advances shall be unsecured and interest free. Advances shall be
made without regard to Indemnitee’s ability to repay the Expenses and without regard to Indemnitee’s ultimate entitlement
to indemnification under the other provisions of this Agreement. In accordance with Section 14(d), advances shall include any
and all reasonable Expenses incurred pursuing an action to enforce this right of advancement, including Expenses incurred preparing
and forwarding statements to the Company to support the advances claimed. The Indemnitee shall qualify for advances upon the execution
and delivery to the Company of this Agreement, which shall constitute an undertaking providing that the Indemnitee undertakes
to repay the amounts advanced (without interest) to the extent that it is ultimately determined that Indemnitee is not entitled
to be indemnified by the Company. No other form of undertaking shall be required other than the execution of this Agreement, except
as may be expressly required by the DGCL. This Section 10 shall not apply to any claim made by Indemnitee for which indemnity
is excluded pursuant to Section 9.

 

Section
11.         Procedure for Notification and Defense of Claim.

 

(a)          Indemnitee
shall notify the Company in writing of any matter with respect to which Indemnitee intends to seek indemnification or advancement
of Expenses hereunder as soon as reasonably practicable following the receipt by Indemnitee of written notice thereof. The written
notification to the Company shall include a description of the nature of the Proceeding and the facts underlying the Proceeding.
To obtain indemnification under this Agreement, Indemnitee shall submit to the Company a written request, including therein or
therewith such documentation and information as is reasonably available to Indemnitee and is reasonably necessary to determine
whether and to what extent Indemnitee is entitled to indemnification following the final disposition of such Proceeding. The omission
by Indemnitee to notify the Company hereunder will not relieve the Company from any liability which it may have to Indemnitee
hereunder or otherwise than under this Agreement, and any delay in so notifying the Company shall not constitute a waiver by Indemnitee
of any rights under this Agreement. The Secretary of the Company shall, promptly upon receipt of such a request for indemnification,
advise the Board in writing that Indemnitee has requested indemnification.

 

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(b)          The
Company will be entitled to participate in the Proceeding at its own expense and, except as otherwise provided below, to the extent
the Company so wishes, it may assume the defense thereof with counsel reasonably satisfactory to Indemnitee. After notice from
the Company to Indemnitee of its election to assume the defense of any such Claim, the Company shall not be liable to Indemnitee
under this Agreement or otherwise for any Expenses subsequently directly incurred by Indemnitee in connection with Indemnitee’s
defense of such Claim other than reasonable costs of investigation or as otherwise provided below; provided, that the Company
shall not settle any Claim in any manner which would impose any penalty, limitation or unindemnified Expense on the Indemnitee
for which indemnification would not be provided hereunder without Indemnitee’s consent (which consent shall not be unreasonably
withheld or delayed). Indemnitee shall have the right to employ its own legal counsel in such Claim, but all Expenses related
to such counsel incurred after notice from the Company of its assumption of the defense shall be at Indemnitee’s own expense;
provided, that if (i) Indemnitee’s employment of its own legal counsel has been authorized by the Company, (ii) Indemnitee
has reasonably determined that there may be a conflict of interest between Indemnitee and the Company in the defense of such Claim,
(iii) after a Reorganization Event, Indemnitee’s employment of its own counsel has been approved by the Independent Counsel,
or (iv) the Company shall not in fact have employed counsel to assume the defense of such Claim, then Indemnitee shall be entitled
to retain its own separate counsel (but not more than one law firm plus, if applicable, local counsel in respect of any such Claim)
and all Expenses related to such separate counsel shall be borne by the Company.

 

Section
12.         Procedure Upon Application for Indemnification.

 

(a)          To
obtain indemnification under this Agreement, Indemnitee shall submit to the Company a written request, including therein or therewith
such documentation and information as is reasonably available to Indemnitee and is reasonably necessary to determine whether and
to what extent Indemnitee is entitled to indemnification. Upon written request by Indemnitee for indemnification, a determination,
if required by applicable law, with respect to the Indemnitee’s entitlement thereto shall be made as follows: (1) by a majority
of Disinterested Directors, even though less than a quorum, or (2) by a committee of Disinterested Directors designated by majority
vote of the Disinterested Directors, even though less than a quorum, or (3) if there are no Disinterested Directors, or if the
Disinterested Directors so direct, by Independent Counsel, in a written opinion to the Board, a copy of which shall be delivered
to Indemnitee, (4) if a majority of the Disinterested Directors so directs, by a majority vote of the stockholders of the Company,
or (5) if there shall have occurred a Reorganization Event within two years prior to the date of the commencement of the Proceeding
for which indemnification is claimed, by an Independent Counsel selected by Indemnitee. Indemnitee shall cooperate with the person,
persons or entity making such determination with respect to Indemnitee’s entitlement to indemnification, including providing
to such person, persons or entity upon reasonable advance request any documentation or information which is not privileged or
otherwise protected from disclosure and which is reasonably available to Indemnitee and reasonably necessary to such determination.
Any costs or Expenses (including attorneys’ fees and disbursements) incurred by Indemnitee in so cooperating with the person,
persons or entity making such determination shall be borne by the Company (irrespective of the determination as to Indemnitee’s
entitlement to indemnification) and the Company hereby indemnifies and agrees to hold Indemnitee harmless therefrom. The Company
promptly will advise Indemnitee in writing with respect to any determination that Indemnitee is or is not entitled to indemnification,
including a description of any reason or basis for which indemnification has been denied.

 

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(b)          In
the event the determination of entitlement to indemnification is to be made by Independent Counsel pursuant to Section 12(a) hereof,
the Independent Counsel shall be selected as provided in this Section 12(b). If a Reorganization Event shall not have occurred,
the Independent Counsel shall be selected by the Board, and the Company shall give written notice to Indemnitee advising Indemnitee
of the identity of the Independent Counsel so selected. If a Reorganization Event shall have occurred, the Independent Counsel
shall be selected by Indemnitee (unless Indemnitee shall request that such selection be made by the Board, in which event the
preceding sentence shall apply), and Indemnitee shall give written notice to the Company advising it of the identity of the Independent
Counsel so selected. In either event, Indemnitee or the Company, as the case may be, may, within ten (10) days after such written
notice of selection shall have been given, deliver to the Company or to Indemnitee, as the case may be, a written objection to
such selection; provided, however, that such objection may be asserted only on the ground that the Independent Counsel
so selected does not meet the requirements of “Independent Counsel” as defined in Section 2 of this Agreement,
and the objection shall set forth with particularity the factual basis of such assertion. Absent a proper and timely objection,
the person so selected shall act as Independent Counsel. If such written objection is so made and substantiated, the Independent
Counsel so selected may not serve as Independent Counsel unless and until such objection is withdrawn or the Delaware Court has
determined that such objection is without merit. If, within twenty (20) days after the later of submission by Indemnitee of a
written request for indemnification pursuant to Section 11(a) hereof and the final disposition of the Proceeding, no Independent
Counsel shall have been selected and not objected to, either the Company or Indemnitee may petition the Delaware Court for resolution
of any objection which shall have been made by the Company or Indemnitee to the other’s selection of Independent Counsel
and/or for the appointment as Independent Counsel of a person selected by such court or by such other person as such court shall
designate, and the person with respect to whom all objections are so resolved or the person so appointed shall act as Independent
Counsel under Section 12(a) hereof. Upon the due commencement of any judicial proceeding or arbitration pursuant to Section
14(a) of this Agreement, Independent Counsel shall be discharged and relieved of any further responsibility in such capacity (subject
to the applicable standards of professional conduct then prevailing).

 

Section
13.         Presumptions and Effect of Certain Proceedings.

 

(a)          In
making a determination with respect to entitlement to indemnification hereunder, the person or persons or entity making such determination
shall, to the fullest extent not prohibited by law, presume that Indemnitee is entitled to indemnification under this Agreement
if Indemnitee has submitted a request for indemnification in accordance with Section 11(a) of this Agreement, and the Company
shall, to the fullest extent not prohibited by law, have the burden of proof to overcome that presumption in connection with the
making by any person, persons or entity of any determination contrary to that presumption. Neither the failure of the Company
(including by its directors or Independent Counsel) to have made a determination prior to the commencement of any action pursuant
to this Agreement that indemnification is proper in the circumstances because Indemnitee has met the applicable standard of conduct,
nor an actual determination by the Company (including by its directors or Independent Counsel) that Indemnitee has not met such
applicable standard of conduct, shall be a defense to the action or create a presumption that Indemnitee has not met the applicable
standard of conduct.

 

(b)          The
termination of any Proceeding or of any claim, issue or matter therein, by judgment, order, settlement or conviction, or upon
a plea of nolo contendere or its equivalent, shall not (except as otherwise expressly provided in this Agreement) of itself
adversely affect the right of Indemnitee to indemnification or create a presumption that Indemnitee did not act in good faith
and in a manner which Indemnitee reasonably believed to be in or not opposed to the best interests of the Company or, with respect
to any criminal Proceeding, that Indemnitee had reasonable cause to believe that Indemnitee’s conduct was unlawful.

 

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(c)          For
purposes of any determination of good faith, Indemnitee shall be deemed to have acted in good faith if Indemnitee’s action
is based on the records or books of account of the Enterprise, including financial statements, or on information supplied to Indemnitee
by the directors or officers of the Enterprise in the course of their duties, or on the advice of legal counsel for the Enterprise
or on information or records given or reports made to the Enterprise by an independent certified public accountant or by an appraiser,
financial advisor or other expert selected with reasonable care by or on behalf of the Enterprise as to matters Indemnitee reasonably
believes are within such Person’s professional or expert competence. The provisions of this Section 13(c) shall not be deemed
to be exclusive or to limit in any way the other circumstances in which the Indemnitee may be deemed to have met the applicable
standard of conduct set forth in this Agreement.

 

(d)          The
knowledge and/or actions, or failure to act, of any director, officer, trustee, partner, managing member, fiduciary, agent or
employee of the Enterprise shall not be imputed to Indemnitee for purposes of determining the right to indemnification under this
Agreement.

 

Section
14.         Remedies of Indemnitee. Without limitation to the rights available
to an Indemnitee under Section 3 of Article VIII of the Bylaws:

 

(a)          Subject
to Section 14(e), in the event that (i) a determination is made pursuant to Section 12 that Indemnitee is not entitled to indemnification
under this Agreement, (ii) advancement of Expenses is not timely made pursuant to Section 10, (iii) no determination of entitlement
to indemnification shall have been made pursuant to Section 12(a) within thirty (30) days after receipt by the Company of the
request for indemnification, (iv) payment of indemnification is not made pursuant to Section 5, 6 or 7 or the second to last
sentence of Section 12(a) within ten (10) days after receipt by the Company of a written request therefor, (v) payment of indemnification
pursuant to Section 3, 4 or 8 is not made within ten (10) days after a determination has been made that Indemnitee is entitled
to indemnification or (vi) in the event that the Company or any other person takes or threatens to take any action to declare
this Agreement void or unenforceable, or institutes any litigation or other action or Proceeding designed to deny, or to recover
from, the Indemnitee the benefits provided or intended to be provided to the Indemnitee hereunder, Indemnitee shall be entitled
to an adjudication by the Delaware Court of Indemnitee’s entitlement to such indemnification or advancement of Expenses.
Alternatively, Indemnitee, at Indemnitee’s option, may seek an award in arbitration to be conducted by a single arbitrator
pursuant to the Commercial Arbitration Rules of the American Arbitration Association. The Company shall not oppose Indemnitee’s
right to seek any such adjudication or award in arbitration.

 

(b)          In
the event that a determination shall have been made pursuant to Section 12(a) that Indemnitee is not entitled to indemnification,
any judicial proceeding or arbitration commenced pursuant to this Section 14 shall be conducted in all respects as a de
novo trial, or arbitration, on the merits and Indemnitee shall not be prejudiced by reason of that adverse determination.
In any judicial proceeding or arbitration commenced pursuant to this Section 14 the Company shall have the burden of proving Indemnitee
is not entitled to indemnification or advancement of Expenses, as the case may be.

 

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(c)          If
a determination shall have been made pursuant to Section 12(a) that Indemnitee is entitled to indemnification, the Company
shall be bound by such determination in any judicial proceeding or arbitration commenced pursuant to this Section 14, absent
(i) a misstatement by Indemnitee of a material fact, or an omission of a material fact necessary to make Indemnitee’s statement
not materially misleading, in connection with the request for indemnification, or (ii) a prohibition of such indemnification under
applicable law.

 

(d)          The
Company shall, to the fullest extent not prohibited by law, be precluded from asserting in any judicial proceeding or arbitration
commenced pursuant to this Section 14 that the procedures and presumptions of this Agreement are not valid, binding and enforceable
and shall stipulate in any such court or before any such arbitrator that the Company is bound by all the provisions of this Agreement.
It is the intent of the Company that, to the fullest extent permitted by law, the Indemnitee not be required to incur legal fees
or other Expenses associated with the interpretation, enforcement or defense of Indemnitee’s rights under this Agreement
by litigation or otherwise because the cost and expense thereof would substantially detract from the benefits intended to be extended
to the Indemnitee hereunder. The Company shall, to the fullest extent permitted by law, indemnify Indemnitee against any and all
Expenses and, if requested by Indemnitee, shall (within ten (10) days after receipt by the Company of a written request therefor)
advance, to the extent not prohibited by law, such Expenses to Indemnitee, which are incurred by Indemnitee in connection with
any action brought by Indemnitee for indemnification or advancement of Expenses from the Company under this Agreement or under
any directors’ and officers’ liability insurance policies maintained by the Company if, in the case of indemnification,
Indemnitee is wholly successful on the underlying claims; if Indemnitee is not wholly successful on the underlying claims, then
such indemnification shall be only to the extent Indemnitee is successful on such underlying claims or otherwise as permitted
by law, whichever is greater.

 

(e)          Notwithstanding
anything in this Agreement to the contrary, no determination as to entitlement of Indemnitee to indemnification under this Agreement
shall be required to be made prior to the final disposition of the Proceeding.

 

  Section
15.          Non-exclusivity; Survival of Rights; Insurance;
Subrogation.

 

(a)          The
rights of indemnification and to receive advancement of Expenses as provided by this Agreement shall not be deemed exclusive of
any other rights to which Indemnitee may at any time be entitled under applicable law, the Certificate of Incorporation, the Bylaws,
any agreement, a vote of stockholders or a resolution of directors, or otherwise. No amendment, alteration or repeal of this Agreement
or of any provision hereof shall limit or restrict any right of Indemnitee under this Agreement in respect of any action taken
or omitted by Indemnitee in Indemnitee’s Corporate Status prior to such amendment, alteration or repeal. To the extent that
a change in Delaware law, whether by statute or judicial decision, permits greater indemnification or advancement of Expenses
than would be afforded currently under the Certificate of Incorporation, the Bylaws and this Agreement, it is the intent of the
parties hereto that Indemnitee shall enjoy by this Agreement the greater benefits so afforded by such change. No right or remedy
herein conferred is intended to be exclusive of any other right or remedy, and every other right and remedy shall be cumulative
and in addition to every other right and remedy given hereunder or now or hereafter existing at law or in equity or otherwise.
The assertion or employment of any right or remedy hereunder, or otherwise, shall not prevent the concurrent assertion or employment
of any other right or remedy.

 

    -10-

     

    

  

(b)          To
the extent that the Company maintains an insurance policy or policies providing liability insurance for directors, officers, employees,
or agents of the Enterprise, Indemnitee shall be covered by such policy or policies in accordance with its or their terms to the
maximum extent of the coverage available for any such director, officer, employee or agent under such policy or policies. If,
at the time of the receipt of a notice of a claim pursuant to the terms hereof, the Company has director and officer liability
insurance in effect, the Company shall give prompt notice of such claim or of the commencement of a Proceeding, as the case may
be, to the insurers in accordance with the procedures set forth in the respective policies. The Company shall thereafter take
all necessary or desirable action to cause such insurers to pay, on behalf of the Indemnitee, all amounts payable as a result
of such Proceeding in accordance with the terms of such policies.

 

(c)          In
the event of any payment made by the Company under this Agreement, the Company shall be subrogated to the extent of such payment
to all of the rights of recovery of Indemnitee, who shall execute all papers required and take all action necessary to secure
such rights, including execution of such documents as are necessary to enable the Company to bring suit to enforce such rights.

 

(d)          The
Company shall not be liable under this Agreement to make any payment of amounts otherwise indemnifiable (or for which advancement
is provided hereunder) hereunder if and to the extent that Indemnitee has otherwise actually received such payment under any insurance
policy, contract, agreement or otherwise.         

 

(e)          The
Company’s obligation to indemnify or advance Expenses hereunder to Indemnitee who is or was serving at the request of the
Company as a director, officer, trustee, partner, managing member, fiduciary, employee or agent of any other corporation, limited
liability company, partnership, joint venture, trust, employee benefit plan or other enterprise shall be reduced by any amount
Indemnitee has actually received as indemnification or advancement of Expenses from such other corporation, limited liability
company, partnership, joint venture, trust or other enterprise.

 

  Section
16.         Duration of Agreement; Successors and Assigns. All obligations
of the Company contained herein shall continue during the period during which Indemnitee is a director, officer, employee or agent
of the Company or of any other Enterprise and shall continue thereafter so long as Indemnitee may be subject to any Proceeding
by reason of Indemnitee’s Corporate Status, whether or not Indemnitee is acting or serving in any such capacity at the time
any liability or expense is incurred for which indemnification can be provided under this Agreement. The indemnification and advancement
of expenses rights provided by or granted pursuant to this Agreement shall be binding upon and be enforceable by the parties hereto
and their respective successors and assigns (including any direct or indirect successor by purchase, merger, consolidation or
otherwise to all or substantially all of the business or assets of the Company), and shall inure to the benefit of Indemnitee
and Indemnitee’s spouse, assigns, heirs, devisees, executors and administrators and other legal representatives.

 

    -11-

     

    

  

Section
17.         Severability. If any provision or provisions of this Agreement
shall be held to be invalid, illegal or unenforceable for any reason whatsoever: (a) the validity, legality and enforceability
of the remaining provisions of this Agreement (including without limitation, each portion of any Section of this Agreement containing
any such provision held to be invalid, illegal or unenforceable, that is not itself invalid, illegal or unenforceable) shall not
in any way be affected or impaired thereby and shall remain enforceable to the fullest extent permitted by law; (b) such provision
or provisions shall be deemed reformed to the extent necessary to conform to applicable law and to give the maximum effect to
the intent of the parties hereto; and (c) to the fullest extent possible, the provisions of this Agreement (including, without
limitation, each portion of any Section of this Agreement containing any such provision held to be invalid, illegal or unenforceable,
that is not itself invalid, illegal or unenforceable) shall be construed so as to give effect to the intent manifested thereby.

 

Section
18.         Enforcement.

 

(a)          The
Company expressly confirms and agrees that it has entered into this Agreement and assumed the obligations imposed on it hereby
in order to induce Indemnitee to serve as a director or officer of the Company, and the Company acknowledges that Indemnitee is
relying upon this Agreement in serving or continuing to serve as a director or officer of the Company.

 

(b)          This
Agreement constitutes the entire agreement between the parties hereto with respect to the subject matter hereof and supersedes
all prior agreements and understandings, oral, written and implied, between the parties hereto with respect to the subject matter
hereof; provided, however, that this Agreement is a supplement to and in furtherance of the Certificate of Incorporation, the
Bylaws and applicable law, and shall not be deemed a substitute therefor, nor to diminish or abrogate any rights of Indemnitee
thereunder.

 

Section
19.         Modification and Waiver. No supplement, modification or amendment
of this Agreement shall be binding unless executed in writing by the parties hereto. No waiver of any of the provisions of this
Agreement shall be deemed or shall constitute a waiver of any other provisions of this Agreement nor shall any waiver constitute
a continuing waiver.

 

Section
20.         Notices. All notices, requests, demands and other communications
under this Agreement shall be in writing and shall be deemed to have been duly given if (a) delivered by hand and receipted for
by the party to whom said notice or other communication shall have been directed, (b) mailed by certified or registered mail with
postage prepaid, on the third business day after the date on which it is so mailed, (c) mailed by reputable overnight courier
and receipted for by the party to whom said notice or other communication shall have been directed or (d) sent by facsimile transmission,
with receipt of oral confirmation that such transmission has been received:

 

(a)          If
to Indemnitee, at the address indicated on the signature page of this Agreement, or such other address as Indemnitee shall provide
to the Company.

 

(b)          If
to the Company to

 

		XO Group Inc.
	 	195 Broadway, 25th Floor
	 	New York, New York 10007
	 	Attn:  General Counsel

 

or to any other address as may have
been furnished to Indemnitee by the Company.

 

    -12-

     

    

  

Section
21.         Contribution. To the fullest extent permissible under applicable
law, if the indemnification provided for in this Agreement is unavailable to Indemnitee for any reason whatsoever, the Company,
in lieu of indemnifying Indemnitee, shall contribute to the amount incurred by Indemnitee, whether for judgments, fines, penalties,
excise taxes, amounts paid or to be paid in settlement and/or for Expenses, in connection with any claim relating to an indemnifiable
event under this Agreement, in such proportion as is deemed fair and reasonable in light of all of the circumstances of such Proceeding
in order to reflect (i) the relative benefits received by the Company and Indemnitee as a result of the event(s) and/or transaction(s)
giving cause to such Proceeding; and/or (ii) the relative fault of the Company (and its directors, officers, employees and agents)
and Indemnitee in connection with such event(s) and/or transaction(s).

 

Section
22.         Applicable Law and Consent to Jurisdiction. This Agreement and
the legal relations among the parties shall be governed by, and construed and enforced in accordance with, the laws of the State
of Delaware, without regard to its conflict of laws rules. Except with respect to any arbitration commenced by Indemnitee pursuant
to Section 14(a) of this Agreement, the Company and Indemnitee hereby irrevocably and unconditionally (i) agree that any action
or proceeding arising out of or in connection with this Agreement shall be brought only in the Court of Chancery of the State
of Delaware (the “Delaware Court”), and not in any other state or federal court in the United States of America or
any court in any other country, (ii) consent to submit to the exclusive jurisdiction of the Delaware Court for purposes of any
action or proceeding arising out of or in connection with this Agreement, (iii) appoint, to the extent such party is not otherwise
subject to service of process in the State of Delaware, irrevocably The Corporation Trust Company, Corporation Trust Center, 1209
Orange Street, Wilmington, New Castle County, Delaware 19801 as its agent in the State of Delaware as such party’s agent
for acceptance of legal process in connection with any such action or proceeding against such party with the same legal force
and validity as if served upon such party personally within the State of Delaware, (iv) waive any objection to the laying of venue
of any such action or proceeding in the Delaware Court and (v) waive, and agree not to plead or to make, any claim that any such
action or proceeding brought in the Delaware Court has been brought in an improper or inconvenient forum.

 

Section
23.         Counterparts. This Agreement may be executed in one or more counterparts,
each of which shall for all purposes be deemed to be an original but all of which together shall constitute one and the same Agreement.
Only one such counterpart signed by the party against whom enforceability is sought needs to be produced to evidence the existence
of this Agreement.

 

Section
24.         Miscellaneous. Use of the masculine pronoun shall be deemed to
include usage of the feminine pronoun where appropriate. The headings of this Agreement are inserted for convenience only and
shall not be deemed to constitute part of this Agreement or to affect the construction thereof. This Agreement is a supplement
to and in furtherance of the Certificate of Incorporation and the Bylaws and any resolutions adopted pursuant thereto, and shall
not be deemed a substitute therefor, nor to diminish or abrogate any rights of Indemnitee thereunder.

 

    -13-

     

    

  

IN
WITNESS WHEREOF, the parties have caused this Agreement to be signed as of the day and year first above written.

 

	XO GROUP INC.	 	 	INDEMNITEE
	 	 	 	 	 
	By:	 	 	 
	Name:	 	 	Name:	 
	Office:	 	 	Address:	 
	 	 	 	 	 
	 	 	 	 	 

 

[Signature Page to Indemnification Agreement]Exhibit 10.2

 

Retention and Waiver Summary of Material
Terms 

 

The following term
sheet sets forth the material terms for Michael Steib (the “Executive”), the Chief Executive Officer of XO Group
Inc. (the “Company”), with respect to continued employment following the closing of the acquisition of the Company
by Wedding Wire, Inc. (the “Transaction”, and the date thereof, the “Closing Date”) contemplated
under that certain Agreement and Plan of Merger to be entered into between the Company and Wedding Wire, Inc. (the “Merger
Agreement”). Reference is made to that certain employment agreement between Executive and the Company dated June 28,
2013, as amended April 17, 2014, as the same may be amended by the parties thereto (including as permitted under the Merger Agreement)
(the “Employment Agreement”) and those options to purchase shares of common stock of the Company and restricted
common stock of the Company granted to the Executive under the applicable Company Stock Incentive Plan in accordance with the resolutions
of the compensation committee of the Board of Directors of the Company and outstanding as of the date hereof (collectively, the
 “Company Equity Awards”). All references to the terms “Cause” and “Good Reason”
contained in this term sheet shall be as defined in the Employment Agreement and Company Equity Awards, as applicable. This term
sheet contains legally binding obligations on all parties hereto relating to the foregoing matters. Notwithstanding the foregoing,
if the Transaction does not close, this term sheet shall be rendered void and without effect and none of the parties hereto shall
have any obligation to the others hereunder. The terms set forth in this term sheet will be incorporated into an agreement amending
or amending and restating the Executive’s Employment Agreement prior to the Closing Date.

 

	Post-Closing 

Base Salary	 	 $566,500 per annum (“Base Salary”).
	 	 	 
	Post-Closing

Annual Bonus	 	
        Executive will be eligible for an annual target bonus opportunity
        which will continue to be 100% of Base Salary (“Target Bonus”). The actual bonus earned for the year in which
        the Transaction occurs will be earned based on the performance targets established by the Company in the ordinary course of business
        consistent with past practice as set forth in the schedules to the Merger Agreement, with the achievement of such targets at the
        end of such year to be determined by the Board of Directors of the parent entity of Wedding Wire, Inc. (the “Parent”).
        In any year following the year in which the Transaction occurs, Executive will remain eligible to earn an annual Target Bonus,
        in accordance with the bonus program to be administered by the combined Wedding Wire, Inc./Company (on and after the Transaction,
        the “Company”) for its combined senior executives, with the actual bonus for each such year to be determined
        based on attainment of the annual combined Company and individual performance criteria and objectives established by the compensation
        committee of Parent that are consistent with those established for the other senior executives of the combined Company.

         

        In the event that the Executive’s employment is terminated
        by the Company without Cause or by the Executive with Good Reason (after taking into account the waiver contemplated herein), the
        Executive will be entitled to receive a prorated portion of Executive’s target annual bonus opportunity for the year in which
        such termination occurs (the “Prorated Bonus”).

 

    	 	1	 

     

    

  

	Safe Harbor 

Severance Right	 	
        Executive will be eligible to receive payment of Executive’s
        base salary severance payments equal to $1,133,000, plus the applicable COBRA subsidy amounts payable over the 24 month post-separation
        from service period (the “Safe Harbor Severance”) and the Prorated Bonus, if (a) the Executive remains employed
        through the first anniversary of the Closing Date (the “Safe Harbor Period”) and (b) Executive elects to resign
        the Executive’s employment with the Company for any reason or no reason, so long as the Executive gives notice of such resignation
        to the Company no more than 60 days prior to the end of the Safe Harbor Period and no less than 30 days prior to the end of the
        Safe Harbor Period, with the effective date of such resignation to be the last day of the Safe Harbor Period (such resignation
        right, the “Resignation Right”).

         

        In the event that the Executive’s employment is terminated
        by the Company without Cause or by the Executive with Good Reason (after taking into account the waiver contemplated herein) prior
        to the end of the Safe Harbor Period, the Executive will be entitled to the Safe Harbor Severance and the Prorated Bonus.

         

        For the avoidance of doubt, the Safe Harbor Severance and Prorated
        Bonus is in lieu of and not in addition to any potential severance payments or benefits that may otherwise be due to the Executive
        under any other agreement, plan, program or policy, including, without limitation, the Employment Agreement (prior to any amendment
        to reflect the terms set forth herein).

         

        The payment of the Safe Harbor Severance will be subject to
        the Executive’s execution, delivery and non-revocation of a general release of claims in a form reasonably agreed between
        the parties, which release (i) shall contain customary exceptions including, without limitation, for existing rights to indemnification
        and to enforce the Executive’s rights under this term sheet (including under any agreement or amendment that memorializes
        the terms set forth in this term sheet, and any Employment Agreement) and with respect to the treatment of the Company Equity Awards
        and the 2019 Grant as provided under the Merger Agreement and this term sheet and (ii) shall contain customary cooperation covenants,
        but shall not expand the restrictive covenants described below (a “Release”).

	 	 	 
	Existing Company

 Equity Awards as

 of date of signing	 	
        Each unvested stock option to acquire shares in the Company
        held by the Executive that is a Company Equity Award will, upon the closing of the Transaction in accordance with the terms of
        the Merger Agreement, be assumed and converted into a cash award with a value based on the excess of the per share purchase price
        paid to a shareholder in the Transaction over the exercise price of the applicable unvested stock option multiplied by the number
        of shares underlying the unvested stock option, with such cash award to vest and be paid out on the earlier of the vesting dates
        set forth under the existing vesting schedules of the applicable awards and, as to 100% of the unvested portion of such awards,
        at the end of the Safe Harbor Period (subject to the Executive’s continued employment through each applicable vesting date).

         

        Each vested stock option to acquire shares in the Company held
        by the Executive will be converted into a right to receive cash in accordance with the terms of the Merger Agreement upon the closing
        of the Transaction.

         

        Each unvested restricted stock award of the Company that is
        a Company Equity Award held by the Executive will, upon the closing of the Transaction in accordance with the terms of the Merger
        Agreement, be assumed and converted into a cash award with a value based on the per share purchase price paid to a shareholder
        in the Transaction multiplied by the number of shares of restricted stock underlying the applicable restricted stock award, with
        such cash award to continue to vest and be paid out on the earlier of the vesting dates set forth under the existing vesting schedules
        of the applicable awards and, as to 100% of the unvested portion of such awards, the end of the Safe Harbor Period (subject to
        the Executive’s continued employment through each applicable vesting date).

         

        In the event that the Executive’s employment
is terminated without Cause or the Executive resigns with Good Reason (after taking into account the waiver of Good Reason contemplated
herein) prior to the vesting and payout of such converted Company Equity Awards, the Executive will be paid 100% of the unvested
portion of the cash awards as soon as practicable after such termination of employment. 

 

    	 	2	 

     

    

 

	 	 	For the avoidance of doubt, if the Executive exercises the Executive’s
        Resignation Right, all of the foregoing converted Company Equity Awards shall become 100% vested and paid out at the end of the
        Safe Harbor Period.
	 	 	 
	2019 Annual 

Retention Equity 

Grant	 	
        Executive will be entitled to receive a target annual retention
        equity grant (the “2019 Grant”), with a total grant date fair value equal to $2,310,000, to be made to Executive
        in March of 2019 in the ordinary course, except (a) that portion of the 2019 Grant which would in the ordinary course have been
        granted in the form of Company stock options will instead be granted in the form of Company restricted stock (or, if such grant
        occurs on or after the Closing Date, in cash), and (b) such 2019 Grant (to the extent made prior to the Closing Date), as of the
        Transaction, will, upon the closing of the Transaction in accordance with the terms of the Merger Agreement, be assumed and converted
        into a cash award with a value based on the per share purchase price paid to a shareholder in the Transaction multiplied by the
        number of shares of restricted stock underlying the applicable restricted stock award, and (c) such 2019 Grant, whether made before
        or after the Closing Date, will continue to vest and be paid out on the vesting dates set forth under the vesting schedules of
        the applicable award agreements for such 2019 Grants (which schedules shall be consistent with the prior annual retention equity
        grants made to senior executives of the Company), subject to the Executive’s continued employment through each applicable
        vesting date. For the avoidance of doubt, if the 2019 Grant is made following the Closing Date, such grant shall be made in cash
        equal to the total grant date fair value set forth above and all other terms and conditions shall be the same as if the 2019 Grant
        had been made in Company restricted stock prior to the Closing Date and been converted into cash as described above.

         

        In the event that the Executive’s employment is terminated
        without Cause or the Executive resigns with Good Reason (after taking into account the waiver of Good Reason contemplated herein)
        prior to the vesting and payout of the converted 2019 Grant as described above, the Executive will vest and be paid the portion
        of the unvested cash award in an amount equal to the greater of (x) so long as any such termination occurs more than 90 calendar
        days following the date of grant, 50% of the 2019 Grant and (y) a prorated amount of the 2019 Grant, with such prorated amount
        determined with each partial month being rounded up to the nearest whole month (i.e., as determined in accordance with the terms
        set forth in the schedules to the Merger Agreement). For the avoidance of doubt, if the termination without Cause or with Good
        Reason occurs less than 90 calendar days following the date of grant, the 2019 Grant shall vest pro rata based on the number of
        months (with each partial month being rounded up to the nearest whole month) that occurred after the date of grant and prior to
        such termination of employment.

         

        For the avoidance of doubt, if the Executive exercises the Executive’s
        Resignation Right, the converted 2019 Grant shall still be treated in the same manner as if the Executive had resigned with Good
        Reason as set forth above, and therefore shall vest and be paid out in the same manner as set forth in the immediately preceding
        sentence.

 

    	 	3	 

     

    

  

	Waiver of Good

 Reason	 	
        Executive agrees that the consummation of the Transaction (or
        the related changes solely to the Executive’s title, duties, authority, responsibilities or reporting relationships) shall
        not by itself constitute or be deemed to constitute “Good Reason” or a “constructive termination” (or any
        substantially similar terms) under the Employment Agreement with the Company or any of its subsidiaries or any other plan or agreement
        entered into with or sponsored by the Company or any of its subsidiaries (including with respect to any equity awards held by the
        Executive).

         

        The parties agree that, as of the Effective Time (as defined
        in the Merger Agreement), the Executive shall be the Co-CEO of Wedding Wire, Inc., shall be a member of the board of directors
        of Parent and shall have equal duties, authorities and responsibilities as the other Co-CEO of Wedding Wire, Inc., reporting to
        the board of directors of Parent in the same manner as the other Co-CEO.

         

        For the avoidance of doubt, the foregoing waiver shall
not impede or adversely impact any other rights to resign for Good Reason that Executive may have under any such definition applicable
to the Executive under any Employment Agreement or other plan or agreement entered into with or sponsored by the Company or any
of its subsidiaries (including with respect to any equity awards held by the Executive). 

	 	 	 
	Termination of

 Employment 	 	
        In the event that the Executive’s employment
is terminated by the Company without Cause or the Executive resigns with Good Reason after the end of the Safe Harbor Period
following the Closing Date, the Executive will be entitled to continued Base Salary and benefits continuation for a period of
12 months, subject to the Executive’s execution, delivery and non-revocation of the Release, in addition to payment of the
Prorated Bonus and any other compensation or benefits the Executive may have under any other plan or agreement entered into with
or sponsored by the Company or any of its subsidiaries (including with respect to any equity awards held by the Executive). 

	 	 	 
	Restrictive 

Covenants	 	
        ·     Executive
        will agree that the provisions of the Company Employee Non-Disclosure, Non-Competition and Invention and Assignment Agreement that
        Executive signed upon commencement of employment with the Company (the form of which is attached as Exhibit A to this term sheet)
        shall be expanded to cover Wedding Wire, Inc. and its subsidiaries, which agreement, in summary, includes the following:

        o      Noncompete
        restriction during employment and for twelve months following termination of employment.

        o      Nonsolicitation
        of employees, suppliers and customers during employment and for twelve months following termination of employment.

        o      Confidentiality
        of information restriction of indefinite duration.

        ·     Executive
will also agree to a perpetual nondisparagement of Parent, Wedding Wire, Inc., the Company and the majority owners of Parent (with
a reciprocal non-disparagement covenant from Parent, Wedding Wire, Inc., XO Group Inc. and the majority owners of the Company,
with such covenant to be limited in a customary manner to official statements and board members).

	 	 	 
	Miscellaneous	 	
        ·     This
        term sheet may be executed by .pdf or facsimile signatures in any number of counterparts, each of which shall be deemed an original,
        but all such counterparts shall together constitute one and the same instrument.

        ·     This
term sheet shall be construed and enforced in accordance with, and the rights and obligations of the parties hereto shall be governed
by, the laws of the State of New York without giving effect to the conflicts of law principles thereof.

 

[SIGNATURE PAGE FOLLOWS]

 

    	 	4	 

     

    

  

IN WITNESS WHEREOF, the parties hereto have
executed this term sheet on the day and year written below.

 

	Executed this 24th day of September, 2018	 
	 	 	 	 
	 	 	/s/ Michael Steib	 
	 	 	EXECUTIVE	 
	 	 	 	 
	Executed this 24th day of September, 2018	 
	 	 	 	 
	 	 	Wedding Wire, Inc.	 
		 	 	 
		By:	/s/ Timothy Chi	 
	 	 	Name: Timothy Chi	 
	 	 	Title: CEO	 
	 	 	 	 
	Executed this 24th day of September, 2018	 
	 	 	 	 
	 	 	XO Group Inc.	 
	 	 	 	 
		By:	/s/ Gillian Munson	 
	 	 	Name: Gillian Munson	 
	 	 	Title: Chief Financial Officer

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