Document:

EX-10.1

 Exhibit 10.1 

ASSIGNMENT AGREEMENT 
 This
ASSIGNMENT AGREEMENT (this “Agreement”) is made on July 18, 2021 by and among Pershing Square Tontine Holdings, Ltd. a Delaware corporation (“PSTH”) on the one hand, and Pershing Square Holdings,
Ltd., a Guernsey limited liability company (“PSH”), Pershing Square L.P. a Delaware limited partnership (“PSLP”), Pershing Square International, Ltd, a Cayman Islands exempted company (“PSIL”) and
PS VII Master, L.P. (“PSVII,” and together with PSH, PSLP and PSIL, the “PS Funds”) on the other hand and any persons or entities which become party to this agreement as a result of their entry into the Joinder
Agreement, a form of which is attached hereto as Annex A (such persons or entities the “Affiliated Purchasers” and together with the PS Funds, the “Assignees”). 

Capitalized terms used and not defined herein shall have the meanings given to them in the SPA (as defined below). 

RECITALS 
 WHEREAS, PSTH is a party
to the Share Purchase Agreement, dated June 20, 2021(the “SPA”), between PSTH and Vivendi S.E., a corporation (société européenne) incorporated under the laws of France (“Vivendi”),
pursuant to which PSTH agreed to purchase and Vivendi agreed to sell 10% of the share capital and voting rights (minus one share) of Universal Music Group B.V. a private company with limited liability organized under the laws of the Netherlands
(“UMG”), on a fully diluted basis (the “Sale Shares”) for an aggregate purchase price of US$ 3,949,340,400.00 (the “Purchase Price”). 

WHEREAS, Section 18.5 of the SPA provides that PSTH may transfer its rights under the SPA or of the Sale Shares to an Affiliate (as defined in the
SPA); 
 WHEREAS, in accordance with the terms of the SPA and as permitted thereunder, PSTH wishes to assign its rights under the SPA, including to
purchase the Sale Shares, to the Assignees, subject to certain conditions as described herein (the “Assignment”); 
 NOW, THEREFORE,
in consideration of the foregoing, the mutual promises set forth hereinafter, and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, and with the intent to be legally bound, the Parties hereby agree
as follows: 
  

	1.	 Assignment 

PSTH hereby assigns to the Assignees, and the Assignees hereby assume from PSTH, severally and jointly, all of PSTH’s rights as “Buyer” under
the SPA, subject to the satisfaction of the conditions set forth in Section 2 of this Assignment Agreement. The Assignees each agrees that it shall purchase Sale Shares from Vivendi under the SPA in such respective percentages and amounts to be
communicated by the Assignees to PSTH and Vivendi S.E. on or before the fifth (5th) Business Day prior to the Closing (or in the case of any Affiliated Purchasers in accordance with the
percentages and amounts set forth in such Affiliated Purchaser’s Joinder Agreement). 
  

	2.	 Condition of Assignment 

The continued effectiveness of the Assignment shall be subject to the condition that the PS Funds, together with any Affiliated Purchasers shall have committed
to purchase an aggregate amount of share capital in UMG sufficient to ensure that the Assignees, in the aggregate, have committed to fund the Purchase Price; provided, however that (i) PSH hereby commits to purchase or cause to be purchased by
one or several Affiliate(s) an aggregate amount of share capital in UMG representing at least 5% (five 

 
percent) and no more than 10% (ten percent) of the total share capital in UMG under the terms and conditions of the SPA, including for the same price per UMG share, and that (ii) the SPA
shall be of no further effect with regards to the sale of any remaining portion of the Sale Shares if the PS Funds purchase at least 5% (five percent) of such total share capital. As a further condition of the Assignment, the PS Funds, severally and
not jointly, in proportion to their ultimate respective purchases of Sale Shares from Vivendi under the SPA shall assume and reimburse PSTH for any and all out-of-pocket
expenses incurred to date by PSTH in connection with the transactions contemplated by the SPA 
  

	3.	 Entire Agreement 

This Assignment Agreement constitutes the entire agreement and understanding of the parties hereto in respect of the subject matter hereof and supersedes all
prior understandings, agreements, or representations by or among the parties hereto, written or oral, to the extent they relate in any way to the subject matter hereof or the transactions contemplated hereby. This Assignment Agreement may not be
changed, amended, modified or waived (other than to correct a typographical error) as to any particular provision, except by a written instrument executed by all parties hereto. 

 

	4.	 Assignment; Third Party Beneficiaries 

Except as otherwise provided herein, and as permitted under the SPA, no party hereto may assign either this Assignment Agreement or any of its rights,
interests, or obligations hereunder without the prior written consent of the other parties. For the avoidance of doubt, rights under the SPA shall continue to be assignable, including by any Assignee, to any Affiliate of PSTH (as defined in the
SPA). Any purported assignment in violation of this paragraph shall be void and ineffectual and shall not operate to transfer or assign any interest or title to the purported assignee. This Assignment Agreement shall be binding on the parties and
their respective successors, heirs and assigns and permitted assignees. 
 Nothing in this Assignment Agreement shall be construed to confer upon, or give
to, any person or entity other than the parties hereto any right, remedy or claim under or by reason of this Assignment Agreement or of any covenant, condition, stipulation, promise or agreement hereof. All covenants, conditions, stipulations,
promises and agreements contained in this Assignment Agreement shall be for the sole and exclusive benefit of the parties hereto and their successors, heirs, personal representatives and assigns and permitted assignees. 

 

	5.	 Counterparts 

This Assignment Agreement may be executed in any number of original or facsimile counterparts and each of such counterparts shall for all purposes be deemed to
be an original, and all such counterparts shall together constitute but one and the same instrument. 
  

	6.	 Severability 

This Assignment Agreement shall be deemed severable, and the invalidity or unenforceability of any term or provision hereof shall not affect the validity or
enforceability of this Assignment Agreement or of any other term or provision hereof. Furthermore, in lieu of any such invalid or unenforceable term or provision, the parties hereto intend that there shall be added as a part of this Assignment
Agreement a provision as similar in terms to such invalid or unenforceable provision as may be possible and be valid and enforceable. 

  
 -2- 

	7.	 Governing Law; Jurisdiction 

This Assignment Agreement shall be governed by and construed and enforced in accordance with the laws of the State of New York, without giving effect to
conflicts of law principles that would result in the application of the substantive laws of another jurisdiction. The parties hereto (i) all agree that any action, proceeding, claim or dispute arising out of, or relating in any way to, this
Assignment Agreement shall be brought and enforced in the courts of New York City, in the State of New York, and irrevocably submit to such jurisdiction and venue, which jurisdiction and venue shall be exclusive and (ii) waive any objection to
such exclusive jurisdiction and venue or that such courts represent an inconvenient forum. 
  

	8.	 Notices 

All notices and other communications given or made pursuant to this Agreement shall be in writing and shall be deemed effectively given upon the earlier of
actual receipt, or (a) personal delivery to the party to be notified, (b) when sent, if sent by electronic mail or facsimile (if any) during normal business hours of the recipient, and if not sent during normal business hours, then on the
recipient’s next Business Day, (c) five (5) Business Days after having been sent by registered or certified mail, return receipt requested, postage prepaid, or (d) one (1) Business Day after deposit with a nationally recognized
overnight courier, freight prepaid, specifying next Business Day delivery, with written verification of receipt. All communications sent to PSTH shall be sent to: Pershing Square Tontine Holdings, Ltd., 787 Eleventh Avenue, 9th Floor, New York, New
York 10019, Attention: Steve Milankov and emailed to milankov@persq.com, with a copy sent to the PSTH’s counsel at Sullivan & Cromwell LLP 125 Broad Street New York, NY 10004, United States of America Attention: Joseph C Shenker, Scott
D Miller and Olivier de Vilmorin and emailed to shenkerj@sullcrom.com; millersc@sullcrom.com; devilmorino@sullcrom.com and Cadwalader, Wickersham & Taft LLP, 200 Liberty Street, New York, New York 10281, Attention:
Stephen Fraidin, Esq. and Gregory P. Patti, Jr., Esq., and emailed to stephen.fraidin@cwt.com and greg.patti@cwt.com. 
 All communications to
the Assignees shall be sent to the Assignees’ address as set forth on the signature page hereof (or as set forth on the applicable Joinder Agreement), or to such e-mail address, facsimile number (if any)
or address as subsequently modified by written notice given in accordance with this Section 8. 
 [Signature Page Follows] 

  
 -3- 

 IN WITNESS WHEREOF, each of the parties has executed or caused this Agreement to be executed
by its duly authorized representative as of the date first set forth above. 
  

			
	PERSHING SQUARE TONTINE HOLDINGS, LTD.
		
	By :	 	 /s/ William A. Ackman

	Name:	 	William A. Ackman
	Title:	 	Chairman and Chief Executive Officer
	
	PERSHING SQUARE HOLDINGS, LTD.
		
	By:	 	Pershing Square Capital Management, L.P., its Investment Manager
		
	By:	 	PS Management, GP, LLC, its General Partner
		
	By :	 	 /s/ William A. Ackman

	Name:	 	William A. Ackman
	Title:	 	Managing Member

  

			
	Address for Notices:	 	 787 Eleventh Avenue,
 9th
Floor,

		 	New York, NY 10019

 
			
	
	PERSHING SQUARE, L.P.
		
	By:	 	Pershing Square Capital Management, L.P., its Investment Manager
		
	By:	 	PS Management, GP, LLC, its General Partner
		
	By :	 	 /s/ William A. Ackman

	Name:	 	William A. Ackman
	Title:	 	Managing Member

  

			
	Address for Notices:	 	787 Eleventh Avenue,
9th Floor,
		 	New York, NY 10019

 [Signature Page to Assignment Agreement] 

 
			
	PERSHING SQUARE INTERNATIONAL, LTD.
		
	By:	 	Pershing Square Capital Management, L.P., its Investment Manager
		
	By:	 	PS Management, GP, LLC, its General Partner
		
	By :	 	 /s/ William A. Ackman

	Name:	 	William A. Ackman
	Title:	 	Managing Member

  

			
	Address for Notices:	 	 787 Eleventh Avenue,

 9th
Floor,

		 	New York, NY 10019

 
			
	
	 PS VII MASTER, L.P.

		
	By:	 	 PS VII GP, LLC, its General Partner

		
	By :	 	 /s/ William A. Ackman

	Name:	 	William A. Ackman
	Title:	 	Managing Member

  

			
	Address for Notices:	 	787 Eleventh Avenue,
9th Floor,
		 	New York, NY 10019

 [Signature Page to Assignment Agreement] 

 ANNEX A 

JOINDER 
 This Joinder (this
“Joinder”) is made as of the date written below by the undersigned (the “Joining Party”) in accordance with the Assignment Agreement dated as of July [●], 2021 (as the same may be amended from time to time,
the “Assignment Agreement”) among Pershing Square Tontine Holdings, Ltd. a Delaware corporation, the PS Funds and any Affiliated Purchasers. 

Capitalized terms used, but not defined, herein shall have the meaning ascribed to such terms in the Assignment Agreement. 

The Joining Party hereby acknowledges and agrees that, by its execution of this Joinder, the Joining Party shall be deemed to be a party under the Assignment
Agreement as of the date hereof and shall have all of the rights and obligations under the Assignment Agreement and under the SPA, as applicable and shall purchase Sale Shares in the amount set forth below. The Joining Party hereby ratifies, as of
the date hereof, and agrees to be bound by, all of the terms, provisions and conditions contained in the Assignment Agreement and the SPA. 
 IN WITNESS
WHEREOF, the undersigned has executed this Joinder Agreement as of the date written below. 
  

			
	 Date:
                    , 2021

	
	[NAME OF JOINING PARTY]

			
		
	By:	 	  

	Name:
	Title:

 Address for Notices: 

AGREED ON THIS [    ] day of [    ], 2021: 

 

			
	PERSHING SQUARE TONTINE HOLDINGS, LTD.

			
		
	By:	 	  

	Name:
	Title:

 Percentage Share: 

Sale Shares: 
 Purchase Price Amount:EX-10.2

 Exhibit 10.2 

INDEMNITY ASSUMPTION 
 This INDEMNITY
ASSUMPTION (this “Assumption”) is made on July 18, 2021 by and among Pershing Square Tontine Holdings, Ltd. a Delaware corporation (“PSTH”), on the one hand, and Pershing Square Holdings, Ltd., a Guernsey
limited liability company (“PSH”), Pershing Square L.P. a Delaware limited partnership (“PSLP”), Pershing Square International, Ltd, a Cayman Islands exempted company (“PSIL”) and PS VII Master,
L.P. (“PSVII,” and together with PSH, PSLP and PSIL, the “PS Funds”) on the other hand and any persons or entities which become party to this agreement through execution of a joinder agreement (such persons or
entities the “Affiliated Purchasers” and together with the PS Funds, the “Assignees”). 
 Capitalized terms used and not
defined herein shall have the meanings given to them in the SPA (as defined below). 
 RECITALS 

WHEREAS, PSTH is a party to the Share Purchase Agreement, dated June 20, 2021(the “SPA”), between PSTH and Vivendi S.E., a
corporation (société européenne) incorporated under the laws of France (“Vivendi”), pursuant to which PSTH agreed to purchase and Vivendi agreed to sell 10% of the share capital and voting rights (minus
one share) of Universal Music Group B.V. a private company with limited liability organized under the laws of the Netherlands (“UMG”), on a fully diluted basis (the “Sale Shares”) for an aggregate purchase price of
US$ 3,949,340,400.00 (the “Purchase Price”). 
 WHEREAS, in connection with PSTH and Vivendi’s entry into the SPA, PSTH and
Vivendi also entered into an Indemnification Agreement, dated June 20, 2021 (the “Indemnification Agreement”), pursuant to which PSTH obligated itself to indemnify and hold harmless Vivendi and certain of its affiliated persons
in connection with the Warrants TO, the Redemption TO and the registration statement to register the Distribution under the Securities Act of 1933, as amended; 

WHEREAS, in accordance with the terms of the SPA and as permitted thereunder, PSTH has assigned its rights under the SPA, including to purchase the
Sale Shares (the “Assignment”), to the Assignees, subject to certain conditions set forth in the Assignment Agreement, dated July 18, 2021, by and among PSTH and the Assignees (the “Assignment Agreement”); 

NOW, THEREFORE, in consideration of the foregoing, the mutual promises set forth hereinafter, and other good and valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, and with the intent to be legally bound, the Parties hereby agree as follows: 
  

	1.	 Assignment and Assumption 

PSTH hereby assigns to the Assignees, and the Assignees hereby assumes from PSTH, severally and not jointly, PSTH’s obligations under the Indemnification
Agreement, subject to the satisfaction of the conditions set forth in Section 2 of the Assignment Agreement (the “Indemnity Assumption”) and upon the Closing and purchase by the Assignees of the Sale Shares, PSTH shall be
released from its obligations under the Indemnification Agreement. The extent of any Losses and payments made in respect thereof shall be allocated pro rata to each Assignee in accordance with the number of Sale Shares purchased relative to
the aggregate number of Sale Shares purchased by the Assignees collectively. 
 Sections 3 to 8 of the Assignment Agreement are hereby incorporated into
this Indemnity Assumption mutatis mutandis. 

 IN WITNESS WHEREOF, each of the parties has executed or caused this Indemnity Assumption to be executed by
its duly authorized representative as of the date first set forth above. 
  

			
	PERSHING SQUARE TONTINE HOLDINGS, LTD.
		
	By :	 	 /s/ William A. Ackman

	Name:	 	William A. Ackman
	Title:	 	Chairman and Chief Executive Officer
	
	PERSHING SQUARE HOLDINGS, LTD.
		
	By:	 	Pershing Square Capital Management, L.P., its Investment Manager
		
	By:	 	PS Management, GP, LLC, its General Partner
		
	By :	 	 /s/ William A. Ackman

	Name:	 	William A. Ackman
	Title:	 	Managing Member
	
	PERSHING SQUARE, L.P.
		
	By:	 	Pershing Square Capital Management, L.P., its Investment Manager
		
	By:	 	PS Management, GP, LLC, its General Partner
		
	By :	 	 /s/ William A. Ackman

	Name:	 	William A. Ackman
	Title:	 	Managing Member
	
	PERSHING SQUARE INTERNATIONAL, LTD.
		
	By:	 	Pershing Square Capital Management, L.P., its Investment Manager
		
	By:	 	PS Management, GP, LLC, its General Partner
		
	By :	 	 /s/ William A. Ackman

	Name:	 	William A. Ackman
	Title:	 	Managing Member

 [Signature Page to Indemnity Assumption] 

			
	PS VII MASTER, L.P.
		
	By:	 	PS VII GP, LLC, its General Partner
		
	By :	 	 /s/ William A. Ackman

	Name:	 	William A. Ackman
	Title:	 	Managing Member

 [Signature Page to Indemnity Assumption]

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