Document:

<PAGE>

                             UUNET Technologies, Inc.   +1 800 258-4039 (voice)
                             3060 Williams Drive        +1 703 206-5629 (voice)
                             Fairfax, VA  22031         +1 703 206-5601 (fax)
                             http://www.uu.net          web-sales@uu.net
                             UUNET is a registered trademark of, and the UUNET
                             logo design and The Internet at Work are trademarks
                             of, UUNET Technologies, Inc.

                      UUNET CO-LOCATION SERVICES AGREEMENT

Facility Location (Choose One)         | |Fairfax, VA         | |Palo Alto, CA
------------------------------

Term Commencement Date:                     TBD
----------------------                 --------------
                                       Date/Month/Year

Equipment Space Options
UUNET offers three types of equipment spaces. All spaces require a minimum
six-month term commitment.

Number of Cabinets Desired       Equipment Space Options(1)      Monthly Fee Per
                                                                  Cabinet
--------------------------       ------------------------      -----------------
| |                              Half Cabinet                       $   500
   ----------------------
|X|      2                       Standard Cabinet                   $   900
   ----------------------
| |                              Large Cabinet (Fairfax only)       $ 1,300
   ----------------------

| |Install Expedite Fee:  $750 (for install requests with less than two weeks'
   --------------------   notice from date of request(2)

On-Site Support and Installation Options

Basic On-Site Technical Support (INCLUDED WITH ALL SERVICES)
All Co-Location customers receive Basic On-Site Technical Support. Basic On-Site
Technical Support consists of the following basic operational functions: power
cycling of equipment, securing cabling, setting switches, swapping back-up
tapes, and entering commands into server machines from a keyboard. The first two
hours of Basic On-Site Technical Support per month are provided at no charge.
Additional hours are billed at $100 per hour. Basic On-Site Technical Support
calls are billed in 15 minute increments, with a minimum call of 15 minutes.

|x|Advanced On-Site Technical Support (OPTIONAL SERVICE)
Advanced On-Site Technical Support (described further in Schedule A) consists of
diagnostic and equipment repair activities for selected Sun, DEC, HP, SGI,
Compaq, and Cisco hardware models. Advanced On-Site Technical Support is billed
at $125 per hour. Advanced On-Site Technical Support calls are billed in 30
minute increments, with a minimum call of three hours.

|x|On-Site Equipment Installation (described further in Schedule B) consists of
installation of pre-configured equipment into the storage cabinet, documentation
of physical and network connections, and connection of the equipment to the
power supply and network connectivity. On-Site Equipment Installation is billed
at $125 per hour of use. On-Site Equipment installation calls are billed in 30
minute increments, with a minimum call of three hours.

Internet Connectivity Options (Choose One)

UUNET offers the following flexible Internet connectivity options. Connectivity
is provided via a 100 Mbps Fast Ethernet Hand-off.

| |Tiered Service

Tiered service provides a specific amount of bandwidth to Customer's Space.
Customer has unlimited use of this Internet bandwidth stream at a fixed monthly
cost, but cannot exceed the specified bandwidth tier. Customer may increase the
bandwidth tier at any time during the term of the contract, but must remain at
that tier for at least one

----------
(1) Customer must purchase a minimum Bandwidth Tier of 1.5 Mbps for each
    Cabinet.

(2) Expedited install cannot be guaranteed. IF UUNET fails to make the Space
    available within two weeks of Customer's request, Customer's sole and
    exclusive remedy shall be to receive a full refund of the Install Expedite
    Fee.

                             "The Internet At Work"

<PAGE>

calendar month. After the first month at the new tier, Customer may decrease the
bandwidth tier, but never below the tier for which Customer initially
contracted.

One-time Start-Up Fee      $2500
<TABLE>
<CAPTION>
 Bandwidth Tier            Monthly Fee      Bandwidth Tier       Monthly Fee       Bandwidth Tier          Monthly Fee
 --------------            -----------      --------------       -----------       --------------          -----------
<S>                        <C>                 <C>               <C>                  <C>                  <C>
| |1.5 Mbps                $ 2,000          | |15 Mbps           $ 14,250          | |40 Mbps              $ 37,900

| |3 Mbps                  $ 3,500          | |20 Mbps           $ 19,000          | |45 Mbps              $ 42,500

| |5 Mbps                  $ 5,500          | |25 Mbps           $ 23,750          | |50 Mbps              $ 47,000

| |8 Mbps                  $ 8,500          | |30 Mbps           $ 28,500          | |60 Mbps              $ 56,000

| |10 Mbps                 $ 9,500          | |35 Mbps           $ 33,250          | |75 Mbps              $ 69,000

                                                                                   | |100 Mbps             $ 90,000
</TABLE>

Burstable Service

Burstable service provides unlimited use of a 10 Mbps, 45 Mbps, or 100 Mbps
Internet connection. The monthly rate is based on Customer's sustained usage of
this connection. Sustained usage is defined at the 95th percentile measurement
of all bandwidth usage samples taken during the month.

|X|10 Mbps Burstable       | |45 Mbps Burstable          | |100 Mbps Burstable
     Service                   Service                         Service
One-time Start-up Fee:     One-time Start-up Fee:        One-time Start-up Fee:
     $2,500                   $2,500                             $2,500

<TABLE>
<CAPTION>
Sustained Usage       Monthly Fee       Sustained Usage       Monthly Fee       Sustained Usage      Monthly Fee
---------------       -----------       ---------------      -----------        ---------------      -----------
<S>                   <C>               <C>                  <C>                <C>                  <C>
0.0 - 2.0 Mbps        $3,500            0.0 6.0 Mbps         $11,500            0.0 - 20.0 Mbps      $37,500
2.1 - 4.0 Mbps        $6,500            6.1 - 10.0 Mbps      $18,000            20.1 - 30.0 Mbps     $53,500
4.1 - 6.0 Mbps        $9,700            10.1 - 15.0 Mbps     $26,000            30.1 - 45.0 Mbps     $73,000
6.1 - 10.0 Mbps       $11,500           15.1 - 20.0 Mbps     $32,500            45.1 - 60.0 Mbps     $89,000
                                        20.1 - 30.0 Mbps     $45,000            60.1 - 100.0 Mbps    $100,000
                                        30.1 - 45.0 Mbps     $49,000
</TABLE>

Term Commitment(3)
| |1-year Term              | |2-year Term          |X|3-year Term
 (5% discount)              (10% discount)          (15% discount)

Payment
If purchase order is required,   Method of   | |Please bill me  | |Check(include
provide PO#                      payment:                          in order)
           --------------

       PLEASE READ AND SIGN THE ATTACHED CO-LOCATION TERMS AND CONDITIONS.

----------

(3) Applicable only to Monthly Fees. At the conclusion of the Term Commitment,
    this Agreement shall continue in effect on a month-to-month basis at UUNET's
    then-current list price for the service.

                                       2
<PAGE>

                        Co-Location Terms and Conditions

UUNET  Technologies,  Inc. ("UUNET") and Customer agree to the following terms
and conditions as part of the Co-Location Services Agreement (the"Agreement"):

1. SERVICE. The cover page of this Agreement ("Cover Page") identifies the
physical location ("Facility") of the equipment storage space to be made
available to Customer hereunder (the "Space"), and sets forth a description of
the services and Internet connectivity (the "Services") to be provided in
connection with the Space and all equipment installed in the Space (the
"Equipment").

2. CONTRACTORS. Customer acknowledges that certain installation, technical
support, and consulting services may be provided by an unaffiliated third party
contractor ("Contractor") to UUNET. Customer hereby authorizes UUNET to provide
Contractor all Customer location, equipment and contact information necessary to
provide such services.

3. TERM. Unless otherwise specified on the Cover Page, the initial term
("Initial Term") of this Agreement shall be six months from the Term
Commencement Date. If upon completion of the Initial Term or any subsequent term
the parties do not agree to extend the Agreement for an additional Term, the
Services and Space will be provided on a month-to-month basis at UUNET's
then-current list prices. In the event of early cancellation during the Initial
Term or any subsequent Term, Customer will be required to pay 75% of the monthly
recurring fee for the Space and the Customer's then-current bandwidth tier for
each month remaining in the Term.

4.    PAYMENT.

    4.1 UUNET will invoice the Start-Up Fees on the Cover Page upon execution
and delivery of this Agreement. Monthly Fees for Services and Space will
commence as of the Term Commencement Date indicated on the Cover Page. UUNET
will invoice Monthly Fees monthly in arrears. UUNET reserves the right to change
the rates of Services and Space provided under this Agreement at any time after
the Initial Term of any subsequent term by providing written notice to Customer
at least 60 days in advance of the effective date of the change.

    4.2 Payment is due 30 days after date of invoice. Accounts are in default if
payment is not received within 30 days after date of invoice. If Customer's
check is returned to UUNET unpaid, Customer shall be immediately in default and
subject to a returned check charge of $25.00 from UUNET. UUNET reserves the
right to terminate Customer's use of the Space and the Services on any account
unpaid 60 days after date of invoice and, in the event of such unpaid account,
terminate any other service provided by UUNET to Customer, or prohibit removal
of Equipment from the Facility pending payment of all amounts owed to UUNET by
Customer. The Monthly Fee for Space shall continue to accrue until Customer's
Equipment is removed from the Space by Customer. An account in default is
subject to an interest charge on the outstanding balance of the lesser of 1.5%
per month or the highest rate permitted by applicable law. Customer agrees to
pay UUNET's reasonable expenses, including attorneys' and collection agency
fees, incurred in enforcing its rights under the Agreement.

                                       3
<PAGE>

5.  USE OF SERVICES. All use of the UUNET Network and the Services must comply
with the then-current version of the UUNET Acceptable Use Policy ("Policy")
available at the following URL: www.uu.net/usepolicy. UUNET reserves the right
to amend the Policy from time to time, effective upon posting of the revised
Policy at the URL. UUNET reserves the right to suspend the Services or terminate
this Agreement effective upon notice for a violation of the Policy. Customer
agrees to indemnify and hold harmless UUNET from any losses, damages, costs or
expenses resulting from any third party claim or allegation ("Claim") arising
out of or relating to use of the Space or Services, including any Claim which,
if true, would constitute a violation of the Policy.

6.  PERMISSIBLE USE OF SPACE.

    6.1 Customer may use the Space only for the purposes of installing,
maintaining, and operating the Equipment. Access to the Facility is restricted
to Customer's employees and agents. Customer will furnish to UUNET, and keep
current, a written list identifying a maximum of five individuals authorized to
obtain entry to the Facility and access the Space. Customer agrees that no
individual it authorizes to enter the Facility will have been convicted of a
felony. Customer assumes responsibility for all acts or omissions of the
individuals included on this list or authorized by Customer to enter the
Facility, and agrees to indemnify and hold UUNET harmless from any Claim arising
from the acts or omissions of these individuals. Customer's employees and agents
will comply with all applicable laws and ordinances; with the standards and
practices of the telecommunications industry; and with all UUNET or Facility
security procedures, Facility rules, and safety practices. UUNET may revoke the
entry privileges of any person who fails to comply with these Terms and
Conditions, who is disorderly, or who UUNET reasonably suspects will violate
these Terms and Conditions.

    6.2 UUNET and its designees may observe the work activities of Customer's
employees and agents in the Facility and may inspect at any time the Equipment
brought into the Space. Customer's employees and agents shall not use any
products, tools, materials, or methods that, in UUNET's reasonable judgment,
might harm, endanger, or interfere with the Services, the Facility, or the
personnel or property of UUNET, its vendors or its other customers. UUNET
reserves the right to take any reasonable action to prevent such potential harm.

    6.3 UUNET will perform certain services which support the overall operation
of the Facility (e.g., janitorial services, environmental systems, maintenance)
at no additional charge to Customer. Customer shall be required to maintain the
Space in an orderly manner and shall be responsible for the prompt removal from
the facility of all trash, packing material, cartons, etc. that Customer's
employees or agents brought to or had delivered to the Facility.

    6.4 Customer may not make available space within the Space to any third
party. If Customer makes space available to a third party, Customer shall be in
breach of this Agreement and UUNET may pursue any legal or equitable remedy,
including but not limited to the immediate termination of this Agreement.

    6.5 Upon termination of this Agreement, Customer is responsible for
arranging prompt removal of its Equipment from the Facility at Customer's sole
risk and expense.

                                       4
<PAGE>

7. CONDUCT IN FACILITY.

    7.1 Customer will maintain and operate the Equipment in a safe manner, and
keep the Space in good order and condition. No employees or agents of Customer
will harm or allow any attempt to breach the security of the Facility, the
Services, or any third party system or network at the Facility or accessed by
means of the Services.

    7.2 Customer agrees to use the common areas of the Facility for the purposes
for which they are intended. Such rules include, but are not limited to, a
prohibition against smoking in the Facility.

    7.3 Customer's employees and agents are prohibited from bringing any of the
following materials into the Facility: wet cell batteries, explosives, flammable
liquids or gases, alcohol, controlled substances, weapons, cameras, tape
recorders, and similar equipment and materials.

    7.4 Customer agrees not to alter, tamper with, adjust, or repair any
equipment or property not belonging to Customer, and agrees not to erect signs
or devices on the exterior of the storage cabinet or to make any construction
changes or material alterations to the Space or the interior or external
portions of the Facility.

8.  EQUIPMENT DEPLOYMENT.

    8.1 Customer will furnish to UUNET, and keep current, an Equipment list
(attached as Attachment C) identifying all Equipment installed in the Space.
UUNET reserves the right to verify installation of the Equipment on the
Equipment List. All Equipment must fit within the Space unless agreed to by
UUNET in an addendum to this Agreement. Customer agrees that power consumption
will not exceed 20 amps 110 VAC per storage cabinet and that all Equipment is UL
approved. Cabling used by Customer must meet national electrical and fire
standards. Customer will be allowed to remove from the Facility only that
Equipment listed on the then-current version of Customer's Equipment List.

    8.2 UUNET reserves the right to relocate Equipment within the Facility or to
move Equipment to another facility with at least 45 days' written notice.
Equipment moved or relocated at UUNET"s initiative will be at UUNET"s expense.
Every commercially reasonable effort will be to minimize downtime and service
interruption if Equipment is moved or relocated. If Customer objects to the
location of the new Facility, Customer may terminate this Agreement without
penalty within sixty days of receiving notice of the new Facility's location.

    8.3 Customer agrees to immediately remove or render noninfringing, at
Customer's expense, any Equipment alleged to infringe any patent, trademark,
copyright, or other intellectual property right.

    8.4 If UUNET negligently or willfully damages any Equipment, UUNET will
repair or replace the damaged item or, at UUNET"s option, will reimburse
Customer for the reasonable cost of repair or replacement. THIS SHALL BE
CUSTOMER'S SOLE AND EXCLUSIVE REMEDY FOR

                                       5
<PAGE>

ANY DAMAGE TO EQUIPMENT CAUSED BY OR ATTRIBUTABLE TO UUNET, ITS EMPLOYEES, OR
AGENTS.

9.  ASSIGNMENT. This Agreement is binding upon and shall inure to the benefit of
the parties and their permitted successors and assigns. Neither party may assign
this Agreement without the prior written consent of the other party; provided
that UUNET may assign this Agreement to any present or future affiliate,
subsidiary, or successor, and may assign its right to receive payments. UUNET
may subcontract any or all of the work to be performed by it under this
Agreement but this shall not relieve UUNET of its responsibilities or
obligations hereunder.

10. INDEMNITY. Customer agrees to indemnify UUNET against actions by any person
claiming an ownership or possessory interest, lien, trust, pledge, or security
interest in any Equipment, including without limitation any attempt by such
third party to take possession of the Equipment.

11. INSURANCE

    11.1 Customer agrees to maintain, at Customer's expense, during the entire
time this Agreement is in effect for each Space:

    11.1.1 Commercial General Liability Insurance in an amount not less than Two
Million dollars ($2,000,000) per occurrence for bodily injury or property
damage:

    11.1.2 Employer's Liability Insurance in an amount not less than One Million
dollars ($1,000,000) per occurrence; and

    11.1.3 Workers' Compensation Insurance in an amount not less than that
prescribed by statutory limits.

    11.1.4 Commercial Automobile Liability Insurance applicable to bodily injury
and property damage, covering owned, non-owned, leased and hired vehicles, in an
amount not less than $1,000,000 per accident.

    11.1.5 Umbrella or Excess Liability Insurance with a combined single limit
of no less than $1,000,000 to apply over Commercial General Liability,
Employee's Liability, and Automobile Liability Insurance.

    11.2 Prior to taking occupancy of the Space, Customer shall furnish UUNET
with certificate of insurance which evidence the minimum levels of insurance set
forth herein and which name UUNET as an additional insured. In the event the
Facility's landlord, pursuant to a lease relevant to particular Space, requires
additional insurance, Customer hereby agrees to comply with the landlord's
requirements under the lease, as the lease may be modified from time to time.

    11.3 None of UUNET, UUNET's subsidiaries, parent companies, or affiliates
shall insure or be responsible for any loss or damage to property of any kind
owned or leased by Customer or by its employees and agents other than losses or
damages resulting from negligence

                                       6
<PAGE>

or willful acts of such parties. Any insurance policy covering the Equipment
against loss or physical damage shall provide that underwriters have given their
permission to waive their rights of subrogation against UUNET, UUNET
subsidiaries, affiliates, the Facility landlord, and their respective directors,
officers and employees.

    11.4 Customer will insure or self-insure against claims involving Customer's
employees and agents. Customer agrees to release and indemnify UUNET against
claims by any of Customer's employees and agents arising from dismissal,
suspension, or termination of work, or from denial of entry to the Facility, and
claims by any person arising from Customer's nonpayment for the Space or the
Services.

12. LIMITATION OF LIABILITY. UUNET WILL NOT BE LIABLE FOR ANY INDIRECT,
INCIDENTAL or CONSEQUENTIAL DAMAGES, or FOR ANY LOSS OF PROFITS RESULTING FROM
THE USE OF THE SERVICES, SPACE, OR EQUIPMENT BY CUSTOMER OR ANY THIRD PARTIES.
THIS INCLUDES LOST PROFITS OR LOST DATA RESULTING FROM DELAYS, NONDELIVERIES,
MISDELIVERIES, SERVICE INTERRUPTIONS, OR DAMAGE TO THE SPACE.

13. NO WARRANTY. UUNET PROVIDES THE SPACE AND THE SERVICES AS IS WITHOUT
WARRANTY OF ANY KIND, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY OR
FITNESS FOR A PARTICULAR PURPOSE OF ANY OTHER IMPLIED WARRANTIES. IN THE EVENT
THAT UUNET PROVIDES CUSTOMER WITH PRODUCTS IN CONJUNCTION WITH THE SERVICES, FOR
EXAMPLE THIRD PARTY SOFTARE PRODUCTS, UUNET ALSO SUCH PRODUCTS AS IS WITHOUT
WARRANTY OF ANY KIND, WHETHER EXPRESS OR IMPLIED. UUNET SHALL HAVE NO LIABILITY
FOR FAILURE OF ANY PRODUCT OR SERVICE IT PROVIDES. UUNET DOES NOT MONITOR OR
EXERCISE CONTROL OVER THE CONTENT OF THE INFORMATION RESIDING ON CUSTOMER'S
EQUIPMENT OR TRANSMITTED THROUGH ITS FACILITIES. USE OF ANY INFORMATION OBTAINED
VIA UUNET'S SERVICES IS AT CUSTOMER'S OWN RISK. UUNET SPECIFICALLY DENIES ANY
RESPONSIBILITY FOR THE ACCURACY OR QUALITY OF INFORMATION OBTAINED THROUGH ITS
SERVICES.

14. NO ESTATE OR PROPERTY INTEREST. Customer acknowledges that it has been
granted only a license to occupy the Space and that it has not been granted any
real property interests in the Space or the Facility. Payments by Customer under
this Agreement do not create or vest in Customer (or in any other person) any
leasehold estate, easement, ownership interest, or other property right or
interest of any nature in any part of the Facility. The parties intend that
Equipment, whether or not physically affixed to the Facility, shall not be
construed to be fixtures. Customer (or the lessor of the Equipment, if
applicable) will report the Equipment as its personal property wherever required
by applicable laws, and will pay all taxes levied upon such Equipment.

                                       7
<PAGE>

15. DAMAGE TO THE SPACE

    15.1 If the Space is damaged by fire or other casualty, UUNET shall give
prompt notice to Customer of such damage, and may temporarily relocate Equipment
to new Space or a new Facility, if practicable. If the Facility's landlord or
UUNET exercises an option to terminate a particular lease due to damage or
destruction of the Space, or if UUNET decides not to rebuild the Space, this
Agreement shall terminate as of the date of the damage. Monthly Fees for Space
and Services shall proportionately abate for the period from the date of such
damage.

    15.2 If neither the landlord of the Facility nor UUNET exercises the right
to terminate, UUNET shall repair the particular Space to substantially the same
condition it was in prior to the damage, completing the same with reasonable
speed. In the event that UUNET shall fail to complete the repair within a
reasonable time period, Customer shall have the option to terminate this
Agreement with respect to the affected Space, which option shall be the sole
remedy available to Customer against UUNET under this Agreement relating to such
failure. If the Space or any portion thereof shall be rendered untenable by
reason of such damage, the Monthly Fee for Space and Services shall
proportionately abate for the period from the date of such damage to the date
when such damage shall have been repaired.

16. PUBLICITY.   Neither   party  shall   publicize  the  existence  of  the
Agreement  without the consent of the other, and in the event of such consent,
all  press  releases  or other  materials  to be used for  publicity  shall be
reviewed and approved in writing by the other party.

17. CONFIDENTIALITY. Each party's confidential or proprietary information
disclosed hereunder ("Confidential Information") shall be held confidential by
the receiving party. UUNET's performance under this Agreement, the quality of
UUNET Network performance, and any data provided by UUNET to Customer regarding
performance of the UUNET Network shall be deemed UUNET Confidential Information.
Neither party shall disclose the other party's Confidential Information to third
parties without the other party's written consent, except as permitted pursuant
to this Section. Each party shall disseminate the other party's Confidential
Information among its employees only on a need-to-know basis and shall use such
Confidential Information only for the purpose of performing its obligations
hereunder. To the extent a party is required by applicable law, regulation, or
by a government agency or court order, subpoena, or investigative demand, to
disclose the existence of terms of this Agreement, or the other party's
Confidential Information, such party shall use its reasonable efforts to
minimize such disclosure and obtain an assurance that the recipient shall accord
confidential treatment to such Confidential Information, and shall notify the
other party contemporaneously of such disclosure. UUNET in its discretion, may
terminate this Agreement for cause upon ten days' notice and without penalty in
the event of any breach by Customer of this Section.

18. AGREEMENT SCOPE.

    18.1 This Agreement sets forth the entire agreement between UUNET and
Customer with respect to the subject matter within and supersedes all previous
representations, understandings or agreements and shall prevail notwithstanding
any variance with terms and

                                       8
<PAGE>

conditions of any order submitted. Acceptance of this Agreement by UUNET may be
subject, in UUNET's sole discretion, to completion of a satisfactory credit
check with respect to Customer.

    18.2 This Agreement shall be governed by and constructed in accordance with
the laws of the Commonwealth of Virginia, irrespective of its choice of law
principles. Any action arising hereunder shall be brought in either the state or
federal courts for the County of Fairfax, Virginia, and each of the parties
shall submit itself to the jurisdiction of such courts for purposes of any
action and waives any rights to removal and change of venue.

        I HAVE READ AND AGREE TO THESE CO-LOCATION TERMS AND CONDITIONS

Signature:        /s/                    Customer Name:  Greenfield Online, Inc.
          ---------------------------

Printed Name:  Rudy Nadilo               Customer Address: 274 Riverside Avenue
                                                           Westport, CT  06880
Title:  President +CEO

Date:  May 29, 1998

                                       9<PAGE>

==============================================================================

                              EMPLOYMENT AGREEMENT

                                     BETWEEN

                             GREENFIELD ONLINE, INC.

                                       AND

                                 ALASTAIR BRUCE

                                  JULY 1, 1999

==============================================================================
<PAGE>

                                             EMPLOYMENT AGREEMENT dated as of
                                    July 1, 1999, between GREENFIELD ONLINE,
                                    INC., a Connecticut corporation (the
                                    "Company"), and ALASTAIR BRUCE (the
                                    "Executive").

            The Company is engaged in the business (the "Subject Business") of
providing customized and syndicated marketing research services over the
Internet. The Executive is, and prior to the date hereof has been, employed by
the Company as Vice President, Client Development, is and has been a key member
of the Company's management team and as such has substantial experience that is
valuable to the Subject Business and the Company.

            The Executive and the Company desire to enter into this Employment
Agreement to set forth the terms governing the Executive's continuing employment
as well as to provide adequate and reasonable protection for the Company's
reasonable business interest of safeguarding its tradesecrets, confidential
information, customer and employee relationships

            NOW, THEREFORE, in consideration of the mutual covenants contained
herein and other good and valuable consideration, the receipt and sufficiency of
which are hereby acknowledged, the parties hereto agree as follows:

Section 1.  Consideration.

Executive recognizes and agrees that immediately prior to the execution of this
Agreement he/she was an employee-at-will and did not have a contractual
relationship with the company, express or implied granting the Executive
employment for a definite term or employment that was terminable by the Company
only for cause. Executive agrees that good and valuable consideration exists to
support the execution and enforcement of this Agreement including his/her
continued employment with Company and the Notice and Severance payment provided
herein.

Section 2.  Employment.

            The Company shall employ the Executive, and the Executive accepts
employment with the Company, as an employee-at-will upon the terms and
conditions set forth in this Agreement for the period beginning on the Effective
Date (as defined in Section 15(j)) and ending on the Termination Date determined
pursuant to Section 5(a) (the "Employment Period"). This is not a contract of
employment. Executive is an employee-at-will and may be terminated by Company at
any time with or without cause.

Section 3.  Base Salary, Bonus and Benefits.

(a) During the Employment Period, the Executive's base salary shall be
$90,000.00 per annum or such other rate as the Compensation Committee of the
Board (excluding the Executive if he should be a member of the Board or the
Compensation Committee at the time of such determination) may designate from
time to time (the "Base Salary"), which
<PAGE>

salary shall be reviewed by the Compensation Committee on an annual basis and
payable in such installments as is customary for other senior executives of the
Company. In addition, during the Employment Period, the Executive shall be
entitled to (i) participate in all employee benefit programs and published bonus
programs for which other senior executives of the Company are generally
eligible, (ii) be eligible to participate in all insurance plans available
generally to other senior executives of the Company, (iii) to participate in the
Company's Non-Qualified Employee Stock Option Plan as amended, revised or
terminated from time to time by the Board of Directors, and (iv) take 4 weeks of
paid vacation annually. In the case of any partial month during the Employment
Period, reimbursements, payments and other entitlements pursuant to this Section
3 shall be made or provided to the Executive on a per diem basis.

            (b) In addition to the Base Salary and benefits set forth in
paragraph (a) above, during the Employment Period the Executive shall be
entitled to participate in the Management Committee Bonus Plan as published by
the Company and amended from time to time. The amount of the bonus, if any, to
be paid shall be reviewed by the Compensation Committee on an annual basis.

            (c) In addition to the Base Salary and benefits set forth in
paragraph (a) above, during the employment period the Executive shall receive
commissions on sales of the Company's products and services made by the
Employee. All commissions shall be subject to the terms and provisions of the
Company's Commission Policy as amended from time to time. Commissions will not
be payable on sales of new products or services made to charter clients during a
new product's launch period.

            (d) The Company shall reimburse the Executive for all reasonable
expenses incurred by him in the course of performing his duties under this
Agreement which are consistent with the Company's policies in effect from time
to time with respect to travel, entertainment and other business expenses,
subject to the Company's requirements with respect to reporting and
documentation of such expenses.

            (e) The Company shall deduct from any payments to be made by it to
the Executive under this Agreement any amounts required to be withheld in
respect of any Federal, state or local income or other taxes.

Section 4.  Position and Duties.

            (a) During the Employment Period, the Executive shall initially
serve as Vice President, Client Development of the Company, and shall report to
Steve Cook, Senior Vice President, Client Development. The Executive
acknowledges and agrees that he owes a fiduciary duty of loyalty to the Company
to discharge his duties and otherwise act in a manner consistent with the best
interests of the Company and its Subsidiaries.

            (b) During the Employment Period, the Executive shall devote his
best efforts and full working time, attention and energies to the performance of
his duties and responsibilities under this Agreement (except for vacations to
which he is entitled pursuant to Section 3(a) and except for illness or
incapacity). During the Employment Period, the Executive shall not engage in any
business activity which, in the reasonable judgment of the Board (excluding the
Executive

                                      -2-
<PAGE>

if he should be a member of the Board at the time of such determination),
conflicts with the duties of the Executive hereunder, whether or not such
activity is pursued for gain, profit or other pecuniary advantage.

Section 5.  Termination.

            (a) Termination Date. The Executive's employment under this
Agreement shall terminate upon the earliest to occur (the date of such
occurrence being the "Termination Date") of (i) the effective date of the
Executive's resignation (a "Resignation"), (ii) the Executive's death or
Disability (an "Involuntary Termination"), (iv) the effective date of a
termination of the Executive's employment for Cause by the Board or the
President of the Company (a "Termination for Cause"), and (v) the effective date
of a termination of the Executive's employment by the Board for reasons that do
not constitute Cause (a "Termination Without Cause"). The effective date of a
Resignation shall be as determined under Section 5(b); the effective date of an
Involuntary Termination shall be the date of death or, in the event of a
Disability, the date specified in a notice delivered to the Executive by the
Company; and the effective date of a Termination for Cause or a Termination
Without Cause shall be the date specified in a notice delivered to the Executive
by the Company of such termination.

            (b) Resignation. The Executive shall give the Company at least 30
days' prior written notice of a Resignation, with the effective date of such
Resignation specified therein. The Company may, in its discretion, accelerate
the effective date of the Resignation.

Section 6.  Effect of Termination; Severance.

            (a) In the event of a Termination Without Cause, the Executive or
his beneficiaries or estate shall have the right to receive the following:

                        (i) the unpaid portion of the Base Salary, computed on a
            pro rata basis to the Termination Date;

                        (ii) the unpaid portion of the Base Salary for the
            period beginning on the Termination Date and ending thirty (30) days
            from the Termination Date., payable in the same amounts and at the
            same intervals as the Base Salary was paid immediately prior to the
            Termination Date; provided, however, that in the event of a breach
            by the Executive of Section 7, 8, 9 or 10 on or after the
            Termination Date, the provisions of Section 12 shall apply;

                        (iii) reimbursement for any expenses for which the
            Executive shall not have been previously reimbursed, as provided in
            Section 3(c); and

                        (iv) the portion of any bonus payable in accordance with
            Section 3(b) for the calendar year in which such termination occurs,
            pro rated through the date of such termination on a per diem basis.

            (b) In the event of a Termination for Cause, an Involuntary
Termination or a Resignation, the Executive or his beneficiaries or estate shall
have the right to receive the following:

                                      -3-
<PAGE>

                        (i) the unpaid portion of the Base Salary, computed on a
            pro rata basis to the Termination Date; and

                        (ii) reimbursement for any expenses for which the
            Executive shall not have been previously reimbursed, as provided in
            Section 3(c).

            (c) Upon any termination, neither the Executive nor his
beneficiaries or estate shall have any further rights under this Agreement or
any rights arising out of this Agreement other than as provided in Sections 6(a)
and (b) above.

Section 7.  Nondisclosure and Nonuse of Confidential Information.

            The Executive will not disclose or use at any time, either during
the Employment Period and for a period of five years thereafter, any
Confidential Information of which the Executive is or becomes aware, whether or
not such information is developed by him, except to the extent that such
disclosure or use is directly related to and required by the Executive's
performance of duties assigned to the Executive by the Company.

Section 8.  Inventions and Patents.

            The Executive agrees that all Work Product belongs to the Company.
The Executive will promptly disclose such Work Product to the Board and perform
all actions reasonably requested by the Board (whether during or after the
Employment Period) to establish and confirm such ownership (including, without
limitation, the execution and delivery of assignments, consents, powers of
attorney and other instruments) and to provide reasonable assistance to the
Company in connection with the prosecution of any applications for patents,
trademarks, trade names, service marks or reissues thereof or in the prosecution
or defense of interferences relating to any Work Product.

Section 9.  Non-Compete, Non-Solicitation, Non-Disparagement.

            The Executive acknowledges and agrees with the Company that, during
the course of the Executive's employment with the Company, the Executive has had
and will continue to have the opportunity to develop relationships with existing
employees, customers and other business associates of the Company and its
Subsidiaries which relationships constitute goodwill of the Company, and the
Company would be irreparably damaged if the Executive were to take actions that
would damage or misappropriate such goodwill. Accordingly, the Executive agrees
as follows:

            (a) The Executive acknowledges that the Company currently conducts
the Subject Business throughout the world (the "Territory"). Accordingly, during
the term hereof and until the first anniversary of the Termination Date (the
"Non-Compete Period"), the Executive shall not, directly or indirectly, enter
into, engage in, assist, give or lend funds to or otherwise finance, be employed
by or consult with, or have a financial or other interest in, any business which
competes or could, in the reasonable judgment of the Board, be deemed to be in
competition with, at the time in question, the Company within the Territory,
whether for or by himself or as an independent contractor, agent, stockholder,
partner or joint venturer for any other Person. To the extent that the covenant
provided for in this Section 9(a) may later be deemed by a court to

                                      -4-
<PAGE>

be too broad to be enforced with respect to its duration or with respect to any
particular activity or geographic area, the court making such determination
shall have the power to reduce the duration or scope of the provision, and to
add or delete specific words or phrases to or from the provision. The provision
as modified shall then be enforced.

            (b) Notwithstanding the foregoing, the aggregate ownership by the
Executive of no more than two percent (on a fully-diluted basis) of the
outstanding equity securities of any Person, which securities are traded on a
national or foreign securities exchange, quoted on the NASDAQ stock market or
other automated quotation system, and which Person competes with the Company (or
any part thereof) within the Territory, shall not be deemed to be a violation of
Section 9(a). In the event that any Person in which the Executive has any
financial or other interest directly or indirectly enters into a business during
the Non-Compete Period that competes with the Company within the Territory, the
Executive shall divest all of his interest (other than as permitted to be held
pursuant to the first sentence of this Section 8(b)) in such Person within 15
days after such Person enters into such business that competes with the Company
within the Territory.

            (c) The Executive covenants and agrees that, during the period
commencing with the Effective Date and ending on the first anniversary of the
date on which the Executive ceases to be employed by the Company for any reason
whatsoever, the Executive will not, directly or indirectly, either for himself
or for any other Person (A) solicit any employee of the Company or any of its
Subsidiaries to terminate his or her employment with the Company or any of its
Subsidiaries or employ any such individual during his or her employment with the
Company or any of its Subsidiaries and for a period of one year after such
individual terminates his or her employment with the Company or any of its
Subsidiaries, (B) solicit any customer of the Company or any of its Subsidiaries
to purchase or distribute information, products or services of or on behalf of
the Executive or such other Person that are competitive with the information,
products or services provided by the Company or any of its Subsidiaries, or (c)
take any action that may cause injury to the relationships between the Company
or any of its Subsidiaries or any of their employees and any lessor, lessee,
vendor, supplier, customer, distributor, employee, consultant or other business
associate of the Company or any of its Subsidiaries as such relationship relates
to the Company's or any of its Subsidiaries' conduct of their business.

            (d) The Executive understands that the foregoing restrictions may
limit his ability to earn a livelihood in a business which is competitive with
the business of the Company and any of its Subsidiaries, but he nevertheless
believes that he has received and will receive sufficient consideration and
other benefits as an employee of the Company and as otherwise provided hereunder
or as described in the recitals hereto to clearly justify such restrictions
which, in any event (given his education, skills and ability), the Executive
does not believe would prevent him from otherwise earning a living.

Section 10. Delivery of Materials Upon Termination of Employment.

            The Executive shall deliver to the Company at the termination of the
Employment Period or at any time the Company may request all memoranda, notes,
plans, records, reports,

                                      -5-
<PAGE>

computer tapes and software and other documents and data (and copies thereof)
relating to the Confidential Information, Work Product or the Subject Business
which he may then possess or have under his control regardless of the location
or form of such material and, if requested by the Company, will provide the
Company with written confirmation that all such materials have been delivered to
the Company.

Section 11. Insurance.

            The Company may, for its own benefit, maintain "keyman" life and
disability insurance policies covering the Executive. The Executive will
cooperate with the Company and provide such information or other assistance as
the Company may reasonably request in connection with the Company obtaining and
maintaining such policies.

Section 12. Enforcement.

            Because the Executive's services are unique and because the
Executive has access to Confidential Information and Work Product, the parties
hereto agree that money damages would be an inadequate remedy for any breach of
this Agreement. Therefore, in the event of a breach or threatened breach of this
Agreement, the Company or its successors or assigns may, in addition to other
rights and remedies existing in their favor, apply to any court of competent
jurisdiction for specific performance and/or injunctive or other relief in order
to enforce, or prevent any violations of, the provisions hereof (without posting
a bond or other security). In addition to the foregoing, and not in any way in
limitation thereof, or in limitation of any right or remedy otherwise available
to the Company, if the Executive violates any provision of the foregoing
Sections 7, 8, 9 or 10, any payments then or thereafter due from the Company to
the Executive pursuant to Section 6(a)(ii) shall be terminated forthwith and the
Company's obligation to pay and the Executive's right to receive such payments
shall terminate and be of no further force or effect, in each case without
limiting or affecting the Executive's obligations under such Sections 7, 8, 9 or
10or the Company's other rights and remedies available at law or equity.

Section 13. Representations.

            Each party hereby represents and warrants to the other party that
(a) the execution, delivery and performance of this Agreement by such party does
not and will not conflict with, breach, violate or cause a default under any
agreement, contract or instrument to which such party is a party or any
judgment, order or decree to which such party is subject, and (b) upon the
execution and delivery of this Agreement by such party, this Agreement will be a
valid and binding obligation of such party, enforceable in accordance with its
terms, except as enforcement hereof may be limited by any applicable bankruptcy,
reorganization, insolvency or other laws affecting creditors rights generally or
by general principles of equity. In addition, the Executive represents and
warrants to the Company that the Executive is not a party to or bound by any
employment agreement, consulting agreement, non-compete agreement,
confidentiality agreement or similar agreement with any other Person. The
Company and the Executive hereby terminate all existing employment or consulting
agreements between them, if any, to the extent such agreements may be in effect
after the date hereof.

                                      -6-
<PAGE>

Section 14. Definitions.

            "Board" shall mean the board of directors of the Company.

            "Business Day" shall mean any day that is not a Saturday, Sunday, or
a day on which banking institutions in New York are not required to be open.

            "Cause" shall mean (i) the Executive's material breach of any of the
terms of this Agreement; (ii) the conviction of a crime involving fraud, theft
or dishonesty by the Executive; (iii) the Executive's willful and continuing
disregard of lawful instructions of the Board or superiors (if any); (iv) the
continued use of alcohol or drugs by the Executive to an extent that, in the
good faith determination of the Board, such use interferes in any manner with
the performance of the Executive's duties and responsibilities; or (v) the
conviction of the Executive for violating any Law constituting a felony
(including the Foreign Corrupt Practices Act of 1977).

            "Confidential Information" means information that is not generally
known to the public and that is used, developed or obtained by the Company or
any of its Subsidiaries in connection with the Subject Business, including, but
not limited to, (i) information, observations, procedures and data obtained by
the Executive while employed by the Company (including those obtained prior to
the date of this Agreement) concerning the business or affairs of the Company or
any of its Subsidiaries, (ii) products or services, (iii) costs and pricing
structures, (iv) analyses, (v) drawings, photographs and reports, (vi) computer
software, including operating systems, applications and program listings, (vii)
flow charts, manuals and documentation, (viii) data bases, (ix) accounting and
business methods, (x) inventions, devices, new developments, methods and
processes, whether patentable or unpatentable and whether or not reduced to
practice, (xi) customers and customer lists, (xii) other copyrightable works,
(xiii) all production methods, processes, technology and trade secrets, and
(xiv) all similar and related information in whatever form. Confidential
Information will not include any information that has been published in a form
generally available to the public prior to the date the Executive proposes to
disclose or use such information. Confidential Information will not be deemed to
have been published merely because individual portions of the information have
been separately published, but only if all material features comprising such
information have been published in combination.

            "Disability" shall mean the physical or mental inability of the
Executive (i) to substantially perform all of his duties under this Agreement
for a period of 90 consecutive days or longer or for any 90 days in any period
of 365 consecutive days, or (ii) that, in the opinion of a physician selected by
the Board (excluding the Executive if the Executive is a member of the Board at
such time) is likely to prevent the Executive from substantially performing all
of his duties under this Agreement for more than 90 days in any period of 365
consecutive days.

            "Subsidiary" of the Company means and includes (i) any corporation
more than 50% of whose stock of any class or classes having by the terms thereof
ordinary voting power to elect a majority of the directors of such corporation
(irrespective of whether or not at the time stock of any class or classes of
such corporation shall have or might have voting power by reason of the
happening of any contingency) is at the time owned by the Company or indirectly
through

                                      -7-
<PAGE>

Subsidiaries and (ii) any partnership, association, joint venture or other
entity (other than a corporation) in which the Company directly or indirectly
through Subsidiaries, has more than a 50% equity interest at the time.

            "Work Product" shall mean all inventions, innovations, improvements,
technical information, systems, software developments, methods, designs,
analyses, drawings, reports, service marks, trademarks, tradenames, logos and
all similar or related information (whether patentable or unpatentable) which
relates to the Company's or any of its Subsidiaries' actual or anticipated
business, research and development or existing or future products or services
and which are conceived, developed or made by the Executive in connection with
or relating to (whether or not during usual business hours and whether or not
alone or in conjunction with any other Person) the Executive's position and
duties while employed by the Company (including those conceived, developed or
made prior to the date of this Agreement) together with all patent applications,
letters patent, trademark, tradename and service mark applications or
registrations, copyrights and reissues thereof that may be granted for or upon
any of the foregoing.

Section 15. General Provisions.

            (a) Severability. It is the desire and intent of the Parties hereto
that the provisions of this Agreement be enforced to the fullest extent
permissible under the laws and public policies applied in each jurisdiction in
which enforcement is sought. Accordingly, if any particular provision of this
Agreement shall be adjudicated by a court of competent jurisdiction to be
invalid, prohibited or unenforceable for any reason, such provision, as to such
jurisdiction, shall be ineffective, without invalidating the remaining
provisions of this Agreement or affecting the validity or enforceability of this
Agreement or affecting the validity or enforceability of such provision in any
other jurisdiction. Notwithstanding the foregoing, if such provision could be
more narrowly drawn so as not to be invalid, prohibited or unenforceable in such
jurisdiction, it shall, as to such jurisdiction, be so narrowly drawn, without
invalidating the remaining provisions of this Agreement or affecting the
validity or enforceability of such provision in any other jurisdiction.

            (b) Notices. All notices, requests, demands, claims and other
communications hereunder shall be in writing and sufficient if (i) delivered
personally, (ii) delivered by certified United States Post Office mail, return
receipt requested, (iii) telecopied or (iv) sent to the recipient by a
nationally-recognized overnight courier service (charges prepaid) and addressed
to the intended recipient as set forth below:

            (a)   if to the Executive, to:

                  with a copy to:

            (b)   if to the Company, to:

                        Greenfield Online, Inc.
                        274 Riverside Avenue

                                      -8-
<PAGE>

                           Westport, Connecticut 06880
                           Attention:  Rudy Nadilo President and CEO
                           Telecopier: (203) 221-0791

                  with copies to:

                          Wake, See, Dimes & Bryniczka
                          27 Imperial Avenue
                          P.O. Box 777
                          Westport, CT  06881
                          Attention: Jonathan A. Flatow
                          Telecopier: (203) 226-1641

or such other address as the recipient party to whom notice is to be given may
have furnished to the other party in writing in accordance herewith. Any such
communication shall deemed to have been delivered and received (a) in the case
of personal delivery, on the date of such delivery, (b) in the case of delivery
by mail, on the third Business Day following such mailing, (c) if telecopied, on
the date telecopied, and (d) in the case of delivery by nationally-recognized,
overnight courier, on the Business Day following dispatch.

            (c) Entire Agreement. This Agreement and the documents expressly
referred to herein embody the complete agreement and understanding among the
parties and supersede and preempt any prior understandings, agreements or
representations by or among the parties, written or oral, which may have related
to the subject matter hereof in any way.

            (d) Counterparts. This Agreement may be executed in two or more
counterparts, each of which shall be deemed an original and all of which
together shall constitute one and the same instrument.

            (e) Successors and Assigns. Except as otherwise provided herein,
this Agreement shall bind and inure to the benefit of and be enforceable by the
Executive and the Company and their respective successors, assigns, heirs,
representatives and estate, as the case may be; provided, however, that the
obligations of the Executive under this Agreement shall not be assigned without
the prior written consent of the Company.

            (f) Amendment and Waiver. The provisions of this Agreement may be
amended and waived only with the prior written consent of the Company and the
Executive, and no course of conduct or failure or delay in enforcing the
provisions of this Agreement shall affect the validity, binding effect or
enforceability of this Agreement or any provision hereof.

            (g) Governing Law/Venue. This Agreement shall be governed by and
construed in accordance with the domestic laws of the State of Connecticut
without giving effect to any choice or conflict of law provision or rule that
would cause the application of the laws of any jurisdiction other than the State
of Connecticut. The parties agree that any action to enforce the terms of this
Agreement shall be brought in State of Federal Court located in Fairfield County
Connecticut.

                                      -9-
<PAGE>

            (h) Descriptive Headings; Nouns and Pronouns. Descriptive headings
are for convenience only and shall not control or affect the meaning or
construction of any provision of this Agreement. Whenever the context may
require, any pronouns used herein shall include the corresponding masculine,
feminine or neuter forms, and the singular form of nouns and pronouns shall
include the plural and vice-versa.

            (i) Waiver of Jury Trial. EACH OF THE PARTIES HERETO HEREBY
IRREVOCABLY WAIVES ALL RIGHT TO TRIAL BY JURY IN ANY ACTION, PROCEEDING OR
COUNTERCLAIM ARISING OUT OF OR RELATING TO THIS AGREEMENT.

            (j) Effectiveness. This Agreement shall become effective when
executed by both parties (the "Effective Date"). * * * * *

                                      -10-
<PAGE>

            IN WITNESS WHEREOF, the parties hereto have executed this Employment
Agreement as of the date first written above.

                                    GREENFIELD ONLINE, INC.

                                    By: /s/
                                       -----------------------------------------
                                        Name:  Rudy Nadilo
                                        Title:  President

                                    EXECUTIVE

                                        /s/
                                        ----------------------------------------
                                        Alastair Bruce

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