Document:

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                                                                   Exhibit 10.39

                        Incentive Stock Option Agreement
                   under the Boron, LePore & Associates, Inc.
                              Amended and Restated
                        1996 Stock Option and Grant Plan

Name of Optionee: Anthony J. Cherichella

No. of Option Shares: 60,000 Shares of Common Stock

Grant Date: May 1, 2000

Final Expiration Date: May 1, 2010

Option Exercise Price/Share: FMV as of May 1, 2000.

      Pursuant to the Boron, LePore & Associates, Inc. Amended and Restated 1996
Stock Option and Grant Plan (the "Plan"), Boron, LePore & Associates, Inc., a
Delaware corporation (the "Company"), hereby grants to the person named above
(the "Optionee"), who is an officer or full-time employee of the Company or any
of its subsidiaries, an option (the "Stock Option") to purchase on or prior to
the expiration date specified above (the "Expiration Date") all or any part of
the number of shares of Common Stock, par value $0.01 per share ("Common
Stock"), of the Company indicated above (the "Option Shares"), at the per share
option exercise price specified above, subject to the terms and conditions set
forth in this Incentive Stock Option Agreement (the "Agreement") and in the
Plan. This Stock Option is intended to qualify as an "incentive stock option" as
defined in Section 422(b) of the Internal Revenue Code of 1986, as amended from
time to time (the "Code"). To the extent that any portion of the Stock Option
does not so qualify, it shall be deemed a non-qualified stock option. All
capitalized terms used herein and not otherwise defined shall have the
respective meanings set forth in the Plan.
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      1.    Vesting and Exercisability.

            (a) No portion of this Stock Option may be exercised until such
portion shall have vested.

            (b) Except as set forth below and in Section 6, and subject to the
determination of the Compensation Committee of the Board of Directors of the
Company or the Board of Directors of the Company, as applicable (the
"Committee"), in its sole discretion to accelerate the vesting schedule
hereunder, this Stock Option shall be vested and exercisable with respect to the
following number of Option Shares on the date indicated:

      Incremental (Aggregate Number)
       Of Option Shares Exercisable*            Vesting Date
       -----------------------------            ------------

        1. 15,000 (15,000)                      May 1, 2001
        2. 15,000 (30,000)                      May 1, 2002
        3. 15,000 (45,000)                      May 1, 2003
        4. 15,000 (60,000)                      May 1, 2004

            (c) In the event that the Optionee's Service Relationship (as
hereinafter defined) with the Company and its subsidiaries terminates for any
reason or under any circumstances, including the Optionee's resignation,
retirement or termination by the Company, upon the Optionee's death or
disability, or for any other reason, regardless of the circumstances thereof,
this Stock Option shall no longer vest or become exercisable with respect to any
Option Shares not vested as of the date of such termination from and after the
date of such termination, and this Stock Option may thereafter be exercised, to
the extent it was vested and exercisable on such date of such termination, until
the Expiration Date contemplated by Section 1(d), except as

------------------------------
   *  Subject to Section 5.
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the Committee may otherwise determine. For purposes hereof, a "Service
Relationship" shall mean any relationship as an employee, part-time employee or
consultant of the Company or any subsidiary of the Company such that, for
example, a Service Relationship shall be deemed to continue without interruption
in the event the Optionee's status changes from full-time employee to part-time
employee or consultant.

            (d) Once any portion of this Stock Option becomes vested and
exercisable, it shall continue to be exercisable by the Optionee or his or her
successors as contemplated herein at any time or times prior to the earlier of
(i) the date which is 12 months following the date on which the Optionee's
Service Relationship with the Company and its subsidiaries terminates due to
death or disability or for three months following the date on which the
Optionee's Service Relationship with the Company terminates if the termination
is due to any other reason or (ii) the date which is ten years after the Grant
Date first above written, subject to the provisions hereof, including, without
limitation, Section 6 hereof which provides for the termination of unexercised
options upon completion of certain transactions as described therein (the
"Expiration Date").

            (e) It is understood and intended that this Stock Option shall
qualify as an "incentive stock option" as defined in Section 422 of the Code.
Accordingly, the Optionee understands that in order to obtain the benefits of an
incentive stock option under Section 422 of the Code, no sale or other
disposition may be made of any Option Shares within the one-year period
beginning on the day after the day of the transfer of such Option Shares to him
or her, nor within the two-year period beginning on the day after the grant of
this Stock Option. If the Optionee disposes (whether by sale, gift, transfer or
otherwise) of any such Option Shares within either of these periods, he or she
will notify the Company within thirty (30) days after such

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disposition. The Optionee also agrees to provide the Company with any
information concerning any such dispositions required by the Company for tax
purposes.

      2.    Exercise of Stock Option.

            (a) The Optionee may exercise only vested portions of this Stock
Option and only in the following manner: Prior to the Expiration Date (subject
to Section 6), the Optionee may deliver a Stock Option Exercise Notice (an
"Exercise Notice") in the form of Appendix A hereto indicating his or her
election to purchase some or all of the Option Shares with respect to which this
Stock Option has vested at the time of such notice. Such notice shall specify
the number of Option Shares to be purchased.

      Payment of the purchase price for the Option Shares may be made by one or
more (if applicable) of the following methods: (a) in cash, by certified or bank
check or other instrument acceptable to the Committee; or (b) (i) in the form of
shares of Common Stock that are not then subject to restrictions under any
Company plan and that have been held by the Optionee for at least six months, if
permitted by the Committee in its discretion; (ii) by the Optionee delivering to
the Company a properly executed Exercise Notice together with irrevocable
instructions to a broker to promptly deliver to the Company cash or a check
payable and acceptable to the Company to pay the option purchase price, provided
that in the event the Optionee chooses to pay the option purchase price as so
provided, the Optionee and the broker shall comply with such procedures and
enter into such agreements of indemnity and other agreements as the Committee
shall prescribe as a condition of such payment procedure; (iii) by the Optionee
delivering to the Company a promissory note if the Board has authorized the loan
of funds for the purpose of exercising this Option, provided that at least par
value is paid other than with the promissory

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note; or (c) a combination of (a), (b)(i), (b)(ii) and (b) (iii) above. Payment
instruments will be received subject to collection.

            (b) Certificates for the Option Shares so purchased will be issued
and delivered to the Optionee upon compliance to the satisfaction of the
Committee with all requirements under applicable laws or regulations in
connection with such issuance. Until the Optionee shall have complied with the
requirements hereof and of the Plan, the Company shall be under no obligation to
issue the Option Shares subject to this Stock Option, and the determination of
the Committee as to such compliance shall be final and binding on the Optionee.
The Optionee shall not be deemed to be the holder of, or to have any of the
rights of a holder with respect to, any shares of stock subject to this Stock
Option unless and until this Stock Option shall have been exercised pursuant to
the terms hereof, the Company shall have issued and delivered the Option Shares
to the Optionee, and the Optionee's name shall have been entered as a
stockholder of record on the books of the Company. Thereupon, the Optionee shall
have full dividend and other ownership rights with respect to such Option
Shares, subject to the terms of this Agreement.

            (c) Notwithstanding any other provision hereof or of the Plan, no
portion of this Stock Option shall be exercisable after the Expiration Date,
including or after such date as is contemplated by Section 6 hereof.

      3. Incorporation of Plan. Notwithstanding anything herein to the contrary,
this Stock Option shall be subject to and governed by all the terms and
conditions of the Plan.

      4. Transferability. This Agreement is personal to the Optionee and is not
transferable by the Optionee in any manner other than by will or by the laws of
descent and

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distribution. This Stock Option may be exercised during the Optionee's lifetime
only by the Optionee. The Optionee may elect to designate a beneficiary by
providing written notice of the name of such beneficiary to the Company, and may
revoke or change such designation at any time by filing written notice of
revocation or change with the Company; such beneficiary may exercise the
Optionee's Stock Option in the event of the Optionee's death to the extent
provided herein. If the Optionee does not designate a beneficiary, or if the
designated beneficiary predeceases the Optionee, the personal representative of
the Optionee may exercise this Stock Option to the extent provided herein in the
event of the Optionee's death.

      5. Adjustment Upon Changes in Capitalization. The shares of stock covered
by this Stock Option are shares of Common Stock of the Company. Subject to
Section 6 hereof, if the shares of Common Stock as a whole are increased,
decreased, changed or converted into or exchanged for a different number or kind
of shares or securities of the Company, whether through merger or consolidation,
reorganization, recapitalization, reclassification, stock dividend, stock split,
combination of shares, exchange of shares, change in corporate structure or the
like, an appropriate and proportionate adjustment shall be made in the number
and kind of shares and in the per share exercise price of shares subject to any
unexercised portion of this Stock Option. In the event of any such adjustment in
this Stock Option, the Optionee thereafter shall have the right to purchase the
number of shares under this Stock Option at the per share price, as so adjusted,
which the Optionee could purchase at the total purchase price applicable to this
Stock Option immediately prior to such adjustment. Adjustments under this
Section 5 shall be determined by the Committee of the Company, whose
determination as to what adjustment shall be made, and the extent thereof, shall
be conclusive. No fractional shares of Common Stock

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shall be issued under the Plan resulting from any such adjustment, but the
Company in its discretion may make a cash payment in lieu of fractional shares.

      6. Effect of Certain Transactions. In the case of (a) the dissolution or
liquidation of the Company; (b) the sale of all or substantially all of the
assets of the Company and its subsidiaries to another person or entity; (c) a
merger, reorganization or consolidation in which the holders of the Company's
outstanding voting power immediately prior to such transaction do not own a
majority of the outstanding voting power of the surviving or resulting entity
immediately upon completion of such transaction; (d) the sale of the outstanding
stock of the Company to an unrelated person or entity; or (e) any other
transaction or series of transactions where the owners of the Company's
outstanding voting power immediately prior to such transaction do not own a
majority of the outstanding voting power of the surviving or resulting entity
immediately upon completion of such transaction, this Stock Option shall no
longer vest except as the Committee may determine in its sole discretion and in
any case this Stock Option (with respect to both vested and unvested Stock
Options) shall terminate on the effective date of (or, if relevant, the record
date for determining stockholders entitled to participate in) such transaction,
unless provision is made in such transaction in the sole discretion of the
parties thereto for the assumption of this Stock Option or the substitution for
this Stock Option of a new stock option of the successor person or entity or a
parent or subsidiary thereof, with such adjustment as to the number and kind of
shares and the per share exercise price as such parties shall agree to, and (in
the case of an assumption) with references to the Company deemed to refer to
such successor entity. In the event of any transaction which will result in such
termination, the Company shall give to the Optionee written notice thereof at
least fifteen (15) days prior to the

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effective date of such transaction or the record date on which stockholders of
the Company entitled to participate in such transaction shall be determined,
whichever comes first. Until the earlier to occur of such effective date or
record date, the Optionee may exercise any vested portion of this Stock Option,
but after such effective date or record date, as the case may be, the Optionee
may not exercise this Stock Option unless it is assumed or substituted by the
successor as provided above.

      7. Withholding Taxes. The Optionee shall, not later than the date as of
which the exercise of this Stock Option becomes a taxable event for federal
income tax purposes, pay to the Company or make arrangements satisfactory to the
Committee for payment of any federal, state and local taxes required by law to
be withheld on account of such taxable event. Subject to approval by the
Committee, the Optionee may elect to have such tax withholding obligation
satisfied, in whole or in part, by authorizing the Company to withhold from
shares of Common Stock to be issued or transferring to the Company, a number of
shares of Common Stock with an aggregate Fair Market Value that would satisfy
the withholding amount due. For purposes of this Section 7 "Fair Market Value"
on any given date means the last reported sale price at which Common Stock is
traded on such date or, if no Common Stock is traded on such date, the next
preceding date on which Common Stock was traded, as reflected on the principal
stock exchange or, if applicable, any other national stock exchange on which the
Common Stock is traded or admitted to trading. The Optionee acknowledges and
agrees that the Company or any subsidiary of the Company has the right to deduct
from payments of any kind otherwise due to the Optionee, or from the Option
Shares to be issued in respect of an exercise of this Stock Option, any federal,
state or local taxes of any kind required by law to be withheld with respect to
the

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issuance of Option Shares to the Optionee.

      8.    Miscellaneous Provisions.

            (a) Equitable Relief. The parties hereto agree and declare that
legal remedies may be inadequate to enforce the provisions of this Agreement and
that equitable relief, including specific performance and injunctive relief, may
be used to enforce the provisions of this Agreement.

            (b) Change and Modifications. This Agreement may not be orally
changed, modified or terminated, nor shall any oral waiver of any of its terms
be effective. This Agreement may be changed, modified or terminated only by an
agreement in writing signed by the Company and the Optionee.

            (c) Governing Law. This Agreement shall be governed by and construed
in accordance with the laws of the State of Delaware.

            (d) Headings. The headings are intended only for convenience in
finding the subject matter and do not constitute part of the text of this
Agreement and shall not be considered in the interpretation of this Agreement.

            (e) Saving Clause. If any provision(s) of this Agreement shall be
determined to be illegal or unenforceable, such determination shall in no manner
affect the legality or enforceability of any other provision hereof.

            (f) Notices. All notices, requests, consents and other
communications shall be in writing and be deemed given when delivered
personally, by telex or facsimile transmission or when received if mailed by
first class registered or certified mail, postage prepaid. Notices to the
Company or the Optionee shall be addressed as set forth underneath their
signatures below,

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or to such other address or addresses as may have been furnished by such party
in writing to the other.

            (g) Benefit and Binding Effect. This Agreement shall be binding upon
and shall inure to the benefit of the parties hereto, their respective
successors, permitted assigns, and legal representatives. The Company has the
right to assign this Agreement, and such assignee shall become entitled to all
the rights of the Company hereunder to the extent of such assignment.

            (h) Counterparts. For the convenience of the parties and to
facilitate execution, this Agreement may be executed in two or more
counterparts, each of which shall be deemed an original, but all of which shall
constitute one and the same document.

                 [Remainder of Page Intentionally Left Blank]

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      The foregoing Agreement is hereby accepted and the terms and conditions
thereof hereby agreed to by the undersigned as of the date first above written.

                                    BORON, LePORE & ASSOCIATES, INC.

                                    By:    /s/ Steven M. Freeman
                                           ------------------------------------

                                    Title: President & COO
                                           ------------------------------------

                                 Address:  BORON, LePORE & ASSOCIATES, INC.
                                           Attention: President
                                           17-17 Route 208 North
                                           Fair Lawn, New Jersey 07410

                                    OPTIONEE:

                                    /s/ Anthony J. Cherichella
                                    -------------------------------------------
                                    Anthony J. Cherichella

                                    Optionee's Address:

                                    DESIGNATED BENEFICIARY:

                                    -------------------------------------------

                                    Beneficiary's Address:

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                                  Appendix A

                         STOCK OPTION EXERCISE NOTICE

Boron, LePore & Associates, Inc.
Attention: Chief Financial Officer
17-17 Route 208 North
Fair Lawn, New Jersey 07410

Dear Sirs:

      Pursuant to the terms of my stock option agreement dated ____________ (the
"Agreement") under the Boron, LePore & Associates, Inc. Amended and Restated
1996 Stock Option and Grant Plan, I, [Insert Name] ___________________, hereby
[Circle One] partially/fully exercise such option by including herein payment in
the amount of $_______ representing the purchase price for [Fill in number of
Option Shares] __________ Option Shares. I have chosen the following form(s) of
payment:

      [ ]   1. Cash
      [ ]   2. Certified or Bank Check payable to Boron, LePore & Associates,
            Inc.
      [ ]   3. Other (as described in the Agreement (please describe))
            ______________.

                                    Sincerely yours,

                                    ------------------------------------------
                                    Please Print Name

                                    ------------------------------------------
                                    Signature

                                       A-1<PAGE>

                                                                 Exhibit 10.40
                       Confidential Treatment Requested

                                    AGREEMENT

AGREEMENT ("Agreement"), effective as of January 1, 2001, by and between
Bristol-Myers Squibb Company, a corporation organized under the laws of the
State of Delaware ("BMS"), and Boron, LePore & Associates, Inc., a corporation
organized under the laws of the State of Delaware ("BLP").

WHEREAS, BMS is engaged in the development, manufacture, distribution and sale
of pharmaceutical products:

WHEREAS, BLP is engaged in providing management, logistical coordination and
other services to third parties; and

WHEREAS, the parties desire that BLP provide management and logistical
coordination services to BMS in accordance with the terms and conditions
hereinafter specified.

NOW, THEREFORE, in consideration of the premises and intending to be legally
bound hereby, the parties hereto agree as follows:

                                    ARTICLE I

                                   DEFINITIONS

1.1     Definitions. When used in this Agreement, the following terms shall,
        except where the context otherwise requires. have the meanings
        identified below:

        a.      "Actual Event Mix" shall mean the percentage volume of Event
                Type(s) within the overall volume of Programs that have
                occurred.

        b.      "Affiliate" means any corporate or non-corporate business
                entity, which controls, is

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<PAGE>

                controlled by, or is under common control with another party.
                Control means the ownership of at least fifty percent (50%) of
                the voting stock of the other entity or the possession of the
                power to direct or cause the direction of the management and
                policies of such other entity.

        c.      "BLP Secured Speaker Event" shall mean a speaker Program for
                which BLP performs Speaker Set-Up as defined below.

        d.      "BMS Management" shall mean a BMS employee with a manager level
                or above job title.

        e.      "BMS Key Vendor Contact" shall mean the individuals listed on
                Schedule 10 or as amended.

        f.      "BMS Secured Speaker Event" shall mean any speaking event for
                which BMS performs Speaker Set-Up, as defined below.

        g.      "Business Days" shall mean weekdays, Monday through Friday,
                excluding federal holidays.

        h.      "Check-Only Event" shall mean fellowship grants; other
                unrestricted educational grants; preceptorships; displays and
                exhibits; and interactive training sessions which do not require
                catering and are held in physician offices.

        i.      "DBM" means a BMS employee with the job title of District
                Business Manager.

        j.      "Data Services" means the provision by BLP to BMS of the
                services set forth in Schedule 4.

        k.      "Event" means any medical education activity for which Services
                are provided by BLP

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                hereunder.

        l.      "Event Type" shall mean one of four (4) categories of Events,
                namely Check-Only, Non-Speaker, BMS Secured Speaker Event and
                BLP Secured Speaker Event.

        m.      "LAMPS" shall mean a proprietary system of applications and
                databases designed by BLP to support the management and
                logistics of its various meeting planning businesses, and
                employed by BLP in support of Program Services provided to BMS
                hereunder.

        n.      "Management Fee" shall mean the annual management fee (fixed and
                variable), comprised of a service fee and technology fee,
                payable to BLP by BMS in consideration for the performance of
                the Program Services, Data Services and Report Services during a
                calendar year and product and infrastructure development for
                such Program Services, Data Services and Report Services.

        o.      "Master Schedule Web Site" shall mean the calendar tool for
                reviewing scheduled meetings and key statistics regarding
                speakers, attendees, etc.

        p.      "Med Ed Approver" shall mean an electronic interface between BLP
                and the BMS DBMs to facilitate the DBM's review and subsequent
                approval or rejection of a proposed program.

        q.      "Meeting" shall mean a meeting for which Services are provided
                by BLP hereunder.

        r.      "Non-Speaker Events" shall mean district advisory boards;
                educational forums; and interactive training sessions that
                require or include catering or are held in an outside venue.

        s.      "Optional Services" shall mean other negotiated services,
                including, but not limited to

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                those specified with a fee set forth in Schedule 2 BMS may
                request BLP to perform, in addition to the Program Services
                covered under the Management Fee.

        t.      "Pass-Through Expenses" shall mean those third party expenses
                specified in Schedule 1, incurred by BLP on behalf of BMS
                according to the procedures set forth therein, paid by BLP and
                passed through by BLP for payment on a net basis to BMS as
                provided in Schedule 6.

        u.      "Projected Event Mix" shall mean the percentage volume of an
                Event Type(s) within the overall volume of Programs that are
                projected to occur.

        v.      "Products" shall mean all present and any new products within
                BMS U.S. Medicines, excluding those products promoted by the
                Bristol-Myers Squibb Oncology and Immunology (BMSOI) sales
                forces.

        w.      "Program" shall include any meeting or any other event listed in
                Schedule 1 for which BMS requests Program Services of BLP for
                the BMS field sales force.

        x.      "Program Services" means the services described in Schedule 1,
                subject to the performance standards set forth therein, to be
                provided by BLP to BMS in connection with Programs during the
                term of this Agreement.

        y.      "Program Set-up" means the process undertaken by a party to this
                Agreement in securing a commitment from a speaker and venue for
                a Program.

        z.      "Quality Assurance Phone Line" means a dedicated toll free phone
                number established, operated and attended by BLP personnel,
                during regular business hours, available to all BMS personnel,
                for the purpose of accepting, logging, and responding to calls
                for complaints and other issues related to BLP's performance of
                Program Services.

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        aa.     "RSA" shall mean a BLP employee or agent designated as Regional
                Service Associate.

        bb.     "Reports" shall mean the summaries of information and data to be
                provided as set forth in Schedule 3.

        cc.     "Report Services" shall mean the provision by BLP of the Reports
                in connection with the Services as set forth in Schedule 3.

        dd.     "Requestor" means any BMS field sales representative, authorized
                BMS employee, or BMS contracted sales organization that contacts
                BLP for the purpose of requesting Program Services and who will
                be the primary contact for BMS for the delivery of such
                Services.

        ee.     "Schedule" shall mean the schedules annexed hereto and
                incorporated into the Agreement by reference hereto.

        ff.     "Scorecard" shall mean a report containing key activity,
                performance, and field survey measures as set forth on Exhibit
                3, attached hereto and hereby made a part hereof.

        gg.     "Services" shall mean Program Services, Data Services, Report
                Services and Optional Services.

        hh.     "Speaker Set-up" means the process undertaken by a party to this
                Agreement in securing a commitment from the requested speaker to
                provide services at a Program and execution of a consulting
                agreement by speaker.

        ii.     "Venue Set-up" means the process undertaken by BLP in securing
                reservations at a hosting site, including, without limitation,
                restaurants, resorts and hotels, for the purpose of conducting a
                Program.

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<PAGE>

                                   ARTICLE II

                                    SERVICES

II.1    BLP shall provide to BMS the Program Services set forth in Schedule 1,
        subject to the performance standards therein and in Article III. In
        addition, BMS may, at its sole option, request BLP to perform certain
        Optional Services set forth on Schedule 2. Any Optional Service not
        specifically set forth with a set fee in Schedule 2 must be submitted
        for prior written approval by the appropriate BLP employees to the
        appropriate BMS Key Vendor Contact, who will respond within seven (7)
        days. Schedules 1 and 2 shall be reviewed periodically and, if
        appropriate, amended in writing as agreed to by the parties.

II.2    BLP will provide to BMS the Program Report Services set forth in
        Schedule 3 and the Data Services set forth in Schedule 4. Schedule 3 and
        Schedule 4 shall be reviewed periodically and, if appropriate, amended
        in writing as agreed to by the parties. Any ad hoc special reports
        requested by any BMS employee must be approved by the appropriate BMS
        Key Vendor Contact prior to the onset of programming activities.

II.3    In connection with the performance of the Services hereunder, BLP shall
        maintain and make available for BMS to review upon reasonable notice
        telephone load records for the 1-888-295-REPS line and records of issues
        raised by phone, associated with any Program.

II.4    In connection with the performance of the Services hereunder, BLP shall
        continue to permit and provide BMS access to LAMPS for the purpose of
        accessing reports and event data.

II.5    BLP shall use all commercially reasonable efforts to secure third party
        goods and services at the most advantageous rates, terms and conditions
        available in providing the Services and shall follow all BMS expense
        management procedures set forth herein. BLP shall provide written
        evidence to that effect when requested by BMS. BMS reserves the right

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<PAGE>

        to require BLP to utilize a BMS preferred vendor for any items that are
        considered Pass-Through Expenses.

II.6    In the event BMS requests a change in the scope of any Services to be
        performed under this Agreement by BLP, BMS and BLP shall meet to
        determine the feasibility of incorporating and implementing such change.
        In the event the parties mutually determine that the implementation of
        such a change in Services is feasible, the parties shall revise all
        Schedules affected by the change, including, without limitation, fees
        related to the change. All such revised Schedules shall, once agreed to
        by both parties, be incorporated herein and shall replace the then
        current Schedules.

                                   ARTICLE III

                             PROFESSIONAL STANDARDS

III.1   BLP represents that it has facilities, personnel, experience and
        expertise sufficient in quality and quantity to design, prepare,
        implement and perform the Services requested by BMS hereunder and agrees
        that it will design, prepare, implement and perform the Services in a
        manner commensurate with professional standards generally applicable to
        its industry.

III.2   All printed materials of a non-administrative nature to be distributed
        by BLP to physicians which were not provided by BMS Management must be
        reviewed and approved by the BMS Legal Department prior to any such
        distribution.

III.3   BMS and BLP agree that each of their ability to perform certain of the
        Services in accordance with the timing set forth in Schedule I and in
        the attached Scorecard is dependant upon the other's performance of its
        obligations under this Agreement, including (a) BMS responding to BLP
        within the time frames set forth in Schedule 1, (b) BMS providing
        optimal planning time for Program Services set forth in Schedule 1, and
        (c) maintenance of a two-way e-mail capability between BLP and BMS's
        field sales forces.

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<PAGE>

                                   ARTICLE IV

                     BLP PERFORMANCE AND PERFORMANCE REVIEW

IV.1    BMS and BLP agree to participate in periodic meetings as described in
        Schedule 10 hereto for the purpose of monitoring and evaluating the
        parties' respective performance with respect to their obligations
        hereunder and, to discuss Program effectiveness and issues of strategic
        importance.

IV.2    The performance of both BLP and BMS shall be rated by key metrics as
        reported on the Scorecard as shown in Schedule 11. In addition, BMS may
        request upon a minimum of sixty (60) days advance notice to BLP, that
        BLP perform satisfaction surveys of any BMS field sales force and/or
        speakers. (Rating system to be mutually agreed upon at initial meeting.)

IV.3    In the event BLP fails to meet the service specifications set forth on
        the Scorecard in any calendar month by more than ten percent (10%) of
        the key metrics set forth in Schedule 11 and Exhibit 3 for reasons other
        than BMS' failure to perform its obligations hereunder, BLP shall, at
        its sole expense, take the steps necessary to avoid similar future
        deficient performance; provided, however, that the terms of this Section
        IV.3 with respect to the Scorecard shall not become effective until July
        1, 2001.

                                    ARTICLE V

                                  COMPENSATION

V.1     In consideration for the performance of the Program Services, Report
        Services and Data Services, BMS agrees to pay to BLP fees in accordance
        with the terms of Schedule 6 attached hereto, which shall include
        performance of Services for a minimum of 12,500 events in calendar year
        2001. The fees for calendar year 2002 and 2003 will be negotiated
        between the parties as provided in Article XII. As part of the
        negotiations referred to in

                                  Page 8 of 31
<PAGE>

        the foregoing sentence, BMS and BLP shall negotiate the minimum number
        of events to be supported in consideration for the fees. In the event
        BMS shall request any significant changes in the concept, specifications
        or scope of the Services described in Schedule 1 hereto during the term
        of this Agreement, BLP and BMS shall negotiate the costs of such
        revisions, if any, and BLP will not proceed with implementing any such
        changes before the parties enter into a written agreement amending the
        Agreement and the appropriate Schedules hereto to reflect such changes.

V.2     In order to facilitate the fulfilling, ordering and billing of Services,
        BLP agrees to promptly pay all Pass-Through Expenses to the applicable
        third parties in accordance with the BMS normal payment terms. BMS shall
        only reimburse BLP for those third-party expenses specifically
        identified as Pass-Through Expenses in the Category of Services chart
        contained in Schedule 1 and those third-party expenses incurred in
        providing pre-approved Optional Services. Reimbursement shall be on a
        net basis (without commission) and paid as set forth in Schedule 6. BLP
        will provide such documentation in support of all billings as BMS may
        reasonably require. Notwithstanding the terms of Article V.6 below, BMS
        and BLP mutually agree to meet semiannually to discuss any disputes
        relating to Pass-Through Expenses.

V.3     In connection with Optional Services, if any, performed by BLP as
        requested by BMS and approved by a Key Vendor Contact as set forth in
        Schedule 2, BLP shall bill BMS, and BMS shall pay BLP, in accordance
        with the terms set forth on Schedule 6 hereto.

V.4     During each calendar year of this Agreement, BMS shall be entitled to
        cancel, without charge or incurring any additional costs, up to 2,700
        events; provided, however, that the BMS requester has issued a written
        cancellation notice to BLP no less than two (2) weeks prior to the
        scheduled event date and Check-Only Events are not included. In the
        event BMS cancels an event within the two (2) week period prior to the
        scheduled event date, BMS shall pay to BLP forty percent (40%) of the
        Management Fee associated with such cancelled event. For all
        cancellations in a calendar year in excess of the 2,700 events

                                  Page 9 of 31
<PAGE>

        referenced in above, BMS shall pay to BLP one hundred percent (100%) of
        the Management Fee associated with such cancelled event. Notwithstanding
        anything to the contrary contained herein, in the event of the
        cancellation of any Program by BMS for reasons related to the
        performance of BLP hereunder, such cancelled Programs shall not be
        considered as part of the 2,700 events referred to above nor shall BMS
        be obligated to make any payment of a Management Fee or any portion
        thereof as contemplated by this Article. Notwithstanding anything to the
        contrary contained herein, in the event of the cancellation of any
        Program by BMS, for any reason other than gross negligence in the
        Program Services and Program Set-up by BLP, BMS will pay (a) all
        Pass-Through Expenses actually incurred by BLP through the date of
        cancellation related to the cancelled Meeting, (b) the agreed upon price
        for all Optional Services actually provided or related third party
        expenses incurred by BLP related thereto, and (c) the actual costs
        reasonably incurred in the cancellation of the Program, each in the same
        manner as provided in this Article, to the extent applicable.

        V.4.1   In the event BMS postpones an event within the two (2) week
                period prior to the scheduled event date, BMS shall pay to BLP
                forty percent (40%) of the Management Fee associated with such
                postponed event.

        V.4.2   In the event BMS submits a request for Program Services after
                the date of the Program, BMS shall pay to BLP one hundred
                percent (100%) of the Management Fee that would have been
                applicable thereto had BLP actually performed all Program
                Services.

V.5     All invoices for Pass-Through Expenses and Optional Services shall be
        due and payable by BMS as set forth in Schedule 6, on a net cash basis,
        within fifty (50) days of receipt of said acceptable invoice by the BMS.

V.6     In the event of any dispute (or series of related disputes) relating to
        any portion of the Management Fee or Pass-Through Expenses that BLP
        claims is payable by BMS and

                                 Page 10 of 31
<PAGE>

        where the disputed amount equals or exceeds $100,000, (a) BMS shall
        provide BLP with five (5) days prior written notice of its intent to
        trigger this Section V.6, which notice shall automatically commence the
        dispute resolution process set forth in Article XIV, and (b) BMS may, in
        lieu of paying the disputed amount to BLP pending the resolution of the
        dispute, deliver 50% of the full disputed amount to any New York
        clearing house bank as escrow agent to hold such funds on terms
        reasonably acceptable to both parties pending the resolution of the
        dispute. Any interest on funds held in such escrow shall be paid to the
        person to whom (or to the persons to whom and in the same proportion as)
        the principal is paid.

                                   ARTICLE VI

                                  STATUS OF BLP

VI.1    BLP Independent Contractor. BLP is being retained and shall perform its
        obligations hereunder strictly as an independent contractor. Agents,
        representatives and other employees of BLP performing services hereunder
        shall not be, and shall not be considered to be, employees of BMS for
        any purpose. Nothing in this Agreement shall be deemed to authorize BLP
        to act for, represent, or bind BMS or any of its Affiliates other than
        as specifically provided by this Agreement. BLP acknowledges and agrees
        that any worker it furnishes to perform Services for BMS under this
        Agreement (the "BLP Employee") is an employee of BLP and is not an
        employee of BMS. BLP acknowledges and agrees that all matters of
        compensation and benefits (including without limitation, pension plans,
        profit sharing plans, life insurance plans, medical plans, cafeteria
        plans, disability plans, severance plans, vacation or sickness
        arrangements, bonus or stock option arrangements, or any other
        compensation or incentive compensation arrangements) of any nature
        whatsoever for the BLP Employee is solely a matter between BLP and the
        BLP Employee. BLP acknowledges and agrees that it will withhold and
        submit to the applicable governmental authorities all applicable taxes
        from the BLP Employee's paychecks. BLP agrees to indemnify and hold
        harmless BMS for any and all costs, damages and losses that BMS may
        incur resulting from (i) any claims for benefits that the BLP Employee
        makes under any

                                 Page 11 of 31
<PAGE>

        employee benefit plans or compensation arrangements that BMS makes
        available to its employees, and (ii) any claims for taxes, penalties and
        interest made by any governmental authority arising out of any payments
        that BLP makes to the BLP Employee.

VI.2    No Joint Venture. Nothing contained in this Agreement shall be construed
        as making the parties joint venturers or, except as otherwise provided
        herein, as granting to either party the authority to bind or contract
        any obligations in the name of or on the account of the other party or
        to make any guarantees or warranties on behalf of the other party.

VI.3    No Conflict. BLP represents and warrants that its activities on behalf
        of BMS hereunder are not in conflict with any other contractual
        obligations.

                                   ARTICLE VII

                         DEDICATED STAFFING OBLIGATIONS

VII.1   During the term of this Agreement, BLP will provide and maintain
        staffing dedicated to provide Services to BMS exclusively, in accordance
        with the terms set forth on Schedule 8. All BLP employees providing
        Services to BMS will provide those Services at a location separate and
        apart from BLP employees providing services to other third parties. BLP
        will maintain different personnel for BMS and other competitive third
        parties and will not direct or permit BLP employees who have provided
        any Services to BMS to provide similar services for another competitive
        third party without prior written approval by BMS which shall not be
        unreasonably withheld. BMS agrees to respond to such requests within
        five (5) days of receipt. The number of people and the related quarterly
        salaries, wages, bonus and fringe benefits for each position type will
        be reported quarterly in the form of Exhibit 1 as referenced in Schedule
        9. Performance criteria have been established for the RSA and EC
        positions and are set forth on the Scorecard and in Schedule 1. These
        criteria are monitored and reviewed by BLP management on a monthly
        basis. Special bonuses will be paid no less than annually to RSAs and
        ECs based upon their respective performances. Additionally ongoing
        monetary awards are given to RSAs and ECs throughout an annual

                                 Page 12 of 31
<PAGE>

        period based upon various criteria including performance levels relative
        to benchmarks and feedback on performance from representatives and/or
        physicians.

                                  ARTICLE VIII

                         OWNERSHIP/TRADEMARKS/COPYRIGHT

VIII.1  Intellectual Property/Ownership. Any and all concepts, suggestions,
        creative ideas, reports, speeches, slides, plans, documents,
        information, data, computer programs and databases, drawings, reports,
        mock-ups, or other works designed, compiled, developed or created by BLP
        for BMS in connection with this Agreement or resulting in whole or in
        part from Services provided under this Agreement ("Intellectual
        Property"), shall be the sole and exclusive property of BMS. BMS shall
        have the full and free right to use any and all Intellectual Property
        wherever and whenever it chooses, in any way it deems necessary or
        advisable, without any payment of any compensation to BLP. This
        Agreement shall be deemed a transfer of copyright of any copyrightable
        subject matter created by BLP. BLP shall execute any and all documents
        necessary to demonstrate or perfect such transfer. BLP shall not at any
        time, in any manner, during or after this Agreement, under any
        circumstances, be entitled to or claim any right, title or interest
        herein or any commission, fee or other direct or indirect benefit from
        BMS or BMS's parent, subsidiary or affiliate companies, in respect of
        such Intellectual Property created by BLP hereunder. BLP agrees to
        execute or cause its agents and/or employees to execute any documents
        necessary or desirable to secure or perfect BMS's legal rights and
        worldwide ownership in such Intellectual Property, including, but not
        limited to documents relating to patent, trademark and copyright
        applications.

VIII.2  Intellectual Property: BLP Duties. BLP shall not adopt, suggest, or
        recommend the use of any Intellectual Property of which BLP has actual
        knowledge or reason to know is identical, nearly identical to, or
        confusingly similar to that owned by or being used by a third party.

                                 Page 13 of 31
<PAGE>

                                   ARTICLE IX

                                    RELEASES

IX.1    Any materials furnished hereunder which have not been created for BMS
        and are subject to the rights of third parties shall be specifically
        identified to BMS in writing. BLP shall obtain (and deliver upon request
        to BMS) releases for all names, photographs, illustrations,
        testimonials, and any and all other materials used in works which BLP
        prepares or uses. All such releases shall run to BMS, its agents and
        employees where appropriate and customary. Except for works that have
        been secured by permission, BLP warrants and covenants that all works
        provided by BLP shall be original and shall not infringe any copyright
        or violate any rights of any persons or entities whatsoever, except that
        BLP shall not be responsible for any claim arising solely from BLP's
        adherence to BMS's written instructions or directions which do not
        involve items of BLP's origin, design or selection.

                                    ARTICLE X

                                    INSURANCE

X.1     Insurance. BLP will at all times during the Term of this Agreement
        maintain appropriate insurance coverage with responsible carriers. BLP
        shall provide BMS proof of such coverage upon written request.

X.2     Required Coverage. BLP shall maintain general liability insurance
        coverage that includes property damage and personal injury components.
        Such insurance coverage, at a minimum, shall include the following types
        and amounts:

        a.      Workers compensation and employers liability meeting the
                statutory minimum in the states in which Program Services are to
                be performed by BLP employees;

        b.      Commercial general liability insurance including premises and
                operations coverage

                                 Page 14 of 31
<PAGE>

                with limits of not less than $1,000,000 per occurrence and
                $2,000,000 per accident; and,

        c.      Property damage liability insurance with limits of not less than
                $500,000 per occurrence and $500,000 per accident.

X.3     In the event a policy required by this Agreement is canceled or reduced
        to a level below the minimum liability limits prescribed hereinabove,
        BLP shall give BMS fifteen (15) days prior written notice of such
        termination or reduction. In that event, BMS shall have the right to
        terminate this Agreement if BLP is unable to secure the necessary
        coverage within fifteen (15) days of such notice.

                                   ARTICLE XI

                            CONFIDENTIAL INFORMATION

XI.1    BLP acknowledges and agrees that it may have access to, or become
        acquainted with, Confidential Information of BMS while providing
        Services. For the purposes of this Agreement, "Confidential Information"
        shall include all information relating to BMS's past, present and future
        sales and marketing information which is revealed to BLP as a result of
        entering into or performing its obligations under this Agreement,
        including but not limited to, any and all information related to the
        Products, Program Services, Data Services, Report Services or Optional
        Program Services. Confidential Information shall not include any
        information that:

        a.      was known to BLP prior to the date of this Agreement, as
                evidenced by its written records;

        b.      was lawfully obtained by BLP from a third party without any
                obligation of confidentiality;

                                 Page 15 of 31
<PAGE>

        c.      is or becomes part of the public domain except by breach of this
                Agreement;

        d.      is possessed or developed by BLP independently and apart from
                this Agreement; or

        e.      is requited to be disclosed pursuant to any statutory,
                regulatory or judicial requirement or other legal compulsion. In
                the event BLP is compelled to disclose Confidential Information
                as contemplated herein, BLP will provide advance written notice
                to BMS prior to making such disclosure, shall inform the
                receiving party of the confidentiality requirements of this
                Agreement prior to disclosing any such Confidential Information,
                and limit any such disclosure to the scope required by the
                statutory, regulatory, judicial or other legal compulsion.

XI.2    For a period of five (5) years from the expiration or termination of
        this Agreement, BLP shall keep all Confidential Information in
        confidence and use the Confidential Information only in connection with
        the performance of its obligations hereunder and for no other purpose,
        and shall not disclose or otherwise make available, directly or
        indirectly, any item of Confidential Information to anyone other than
        BLP employees and agents of BLP who need to know the same in the
        performance of the Program Services. BLP will require all its employees
        and/or agents having access to BMS Confidential Information to treat
        such Confidential Information in the same manner as they treat BLP
        Confidential Information and shall take all such necessary and
        reasonable precautions to prevent unauthorized disclosure of such
        Confidential Information by employees or agents. BLP shall not duplicate
        any material containing Confidential Information, except in the direct
        performance of the Services under this Agreement. Upon request of BMS,
        BLP shall return or destroy as requested all Confidential Information in
        its or its agents' possession within sixty (60) days following the
        expiration or termination of this Agreement.

XI.3    The parties acknowledge that the unauthorized use or disclosure of
        Confidential Information by either party's employees or agents may give
        rise to irreparable injury and that such injury may not be adequately
        compensated by damages, and that, accordingly,

                                 Page 16 of 31
<PAGE>

        notwithstanding the Dispute Resolution process set forth in Article XIV,
        the parties may seek and obtain injunctive relief against the other
        party or any individual furnished Confidential Information by a party
        hereunder to prevent the breach or threatened breach of any promise made
        in this Agreement, in addition to any other legal remedies which may be
        available to each party. The rights of the parties stated in this
        paragraph shall remain in full force and effect after termination of
        this Agreement.

XI.4    To the extent BMS is provided access to or becomes acquainted with
        Confidential Information of BLP in connection with this Agreement, the
        foregoing provisions of this Article shall apply in a reciprocal manner
        to the Confidential Information of BLP and the related obligations of
        BMS. However, BMS's obligation herein to BLP is limited to Confidential
        Information specifically identified by BLP as confidential, and BLP must
        reduce to writing and provide to BMS marked as confidential a
        description of any Confidential Information disclosed to BMS up through
        the date of execution of this Agreement within thirty (30) days of said
        execution. Moreover, all subsequent disclosures of Confidential
        Information by BLP to BMS must be marked confidential or where oral or
        visual reduced to writing and provided to BMS within thirty (30) days of
        such disclosure.

XI.5    Any public announcements or similar publicity with respect to the
        existence and terms of this Agreement shall be limited to the text
        agreed on by the parties and set forth in Schedule 7. Any additional
        public announcement or disclosure relating to the Services provided
        hereunder shall be made only upon prior written approval by the parties.
        Nothing herein shall prevent either party from making such disclosures
        as may be required pursuant to any statutory, regulatory or judicial
        requirement or other legal compulsion provided, however, the disclosing
        party will provide advance written notice to the other party prior to
        making such disclosure and limit any such disclosure to the scope
        required by statutory, regulatory or legal compulsion. BMS acknowledges
        and agrees that BLP: (a) will be required to file this Agreement as a
        "material contract" with the U.S. Securities and Exchange Commission
        ("SEC"), and that BLP will request confidential treatment with

                                 Page 17 of 31
<PAGE>

        respect to the Schedules to the Agreement and any other parts of the
        Agreement reasonably requested by BMS; and (b) may include in its
        filings, reports and discussions with the SEC, its stockholders and
        other persons information regarding the Agreement which is consistent
        with the disclosure set forth in Schedule 7 and information regarding
        revenues to BLP under the Agreement which are earned as specific
        services are provided. BMS agrees to consider in good faith any request
        by BLP for consent to include in such filings and reports other
        information regarding the Agreement reasonably requested by BLP.

                                   ARTICLE XII

                 TERM, FEE NEGOTIATION, RENEWAL AND TERMINATION

XII.1   Term. This Agreement shall be effective as of January 1, 2001, and shall
        continue in full force and effect until December 31, 2003, unless
        terminated earlier as set forth herein (the "Term").

XII.2   Fee, Event Negotiation and Agreement Renewal. The parties agree to enter
        into good faith negotiations on or about June 1, 2001, to reach
        agreement on the number of Programs that will be provided by BLP during
        the calendar year 2002 in consideration of the fees paid by BMS during
        2002. Likewise, the parties agree to enter into good faith negotiations
        on or about June 1, 2002, to reach agreement on the number of Programs
        that will be provided by BLP during the calendar year 2003 in
        consideration of the fees paid by BMS during 2003. The parties further
        agree that if they are unable to arrive at mutually agreeable terms with
        respect to such Programs by September 30 of each respective year, this
        Agreement shall terminate on December 31, of the respective calendar
        year. The parties agree that, during each annual negotiation of the
        number of Programs referred to above, they may also enter into
        negotiations relating to fee adjustments arising from fluctuations in
        the Consumer Price Index ("CPI") or arising from benchmark or other
        similar data regarding services similar to those provided by BLP
        hereunder.

                                 Page 18 of 31
<PAGE>

XII.3   Bankruptcy/Insolvency. Either party may terminate this Agreement by
        written notice upon the occurrence of the following: (a) the appointment
        of a receiver or trustee in respect of the property or assets of the
        other party in an involuntary case under the Federal Bankruptcy Code, as
        now continued or hereafter amended, or any other applicable federal or
        state insolvency or other similar law, and the receivership proceedings
        are not dismissed within sixty (60) days; or (b) the filing by the other
        party of a petition for relief under the Federal Bankruptcy Code, as now
        constituted or hereafter amended, or any other applicable federal or
        state insolvency or similar law.

XII.4   Termination Upon Default. Either party may terminate this Agreement by
        written notice at any time if the other party defaults in a material
        manner in the performance of its obligations under this Agreement;
        provided, however, that the defaulting party shall have sixty (60) days
        after its receipt of such written notice to cure the default. If the
        defaulting party fails to cure the default within the foregoing time
        period, the other party may terminate this Agreement by written notice
        to the defaulting party, which notice shall be effective upon receipt.

XII.5   Termination by BMS. BMS may terminate this Agreement either:

        a.      In the event the parties are unable to reach an agreement on the
                amount of the number of Programs that will be provided by BLP
                during the calendar year 2002 in consideration of the fees paid
                by BMS during 2002; or, the number of Programs that will be
                provided by BLP during the calendar year 2003 in consideration
                of the fees paid by BMS during 2003, in either case on or before
                September 30 of each respective calendar year, this Agreement
                will terminate effective December 31 of the applicable calendar
                year ("the December Termination Date"). BMS shall pay BLP, in
                accordance with the terms set forth in Schedule 6, Section I.C,
                an amount equal to:

                                 Page 19 of 31
<PAGE>

                i.      All fees applicable to prior months then unpaid, as well
                        as the monthly fees applicable through the December
                        Termination Date for up to the number of included
                        Programs, plus any additional per event variable fees
                        actually incurred by BLP as set forth in Section 6,
                        provided however, that BLP continues to provide Services
                        during that period;

                ii.     All outstanding Pass-Through Expenses incurred up to the
                        December Termination Date; PLUS

                iii.    All outstanding costs associated with any Optional
                        Services performed by BLP which remain unpaid through
                        the December Termination Date.

        b.      If BMS terminates this Agreement for any reason other than in
                accordance with the provisions of Articles XII.3, 4, 7, or
                Article XII.5.a, BMS shall pay BLP, in accordance with the terms
                set forth in Schedule 6, Section 1.C, an amount equal to:

                i.      All monthly Management Fees applicable to prior months
                        then unpaid, as well as the monthly Management Fees
                        applicable through the effective date of termination
                        ("Termination Date") at the applicable calendar year
                        rate provided, however, that BLP continues to perform
                        the Services during that period;

                ii.     All outstanding Pass-Through Expenses incurred up to the
                        effective date of termination; PLUS

                iii.    All outstanding costs associated with any Optional
                        Services performed by BLP which remain unpaid through
                        the effective date of termination.

XII.6   Notice of Solicitation. BLP shall have a continuing obligation for a two
        (2) year period following the date of termination of this Agreement
        under Articles XII.3, 4, 5 and 7 to

                                 Page 20 of 31
<PAGE>

        notify BMS at the address set forth in Article XVI.7 of any solicitation
        by BLP of BMS for business in advance of the execution of any agreement.

XII.7   Termination: Regulatory/Legal. In the event BMS reasonably determines in
        good faith that there are regulatory or legal issues related to any or
        all Products or Program Services, and BMS reasonably determines, in its
        sole discretion, that as a result of such issues, termination of such
        Program Services is advisable, BMS may terminate the specified Program
        Services upon written notice to BLP. Upon written notice of such
        termination, BLP shall immediately cease all work related to such
        Program Services as directed by BMS, and shall take all steps necessary
        to mitigate BMS's liability therefor. BLP shall be entitled to be paid
        for all authorized work in process, and BMS shall assume BLP's liability
        under and indemnify BLP with respect to all outstanding contracts made
        on BMS's behalf related to such terminated Program Services which BLP
        was unable to cancel. If BMS reasonably determines that only certain
        Program Services require termination, the parties agree to negotiate in
        good faith the amendment of the appropriate Schedules to reflect the
        termination of Program Services, any deletion of a BMS Product, and the
        appropriate adjustment of the Management Fee. Should BMS reasonably
        determine that all Program Services must be terminated, BMS shall pay
        BLP an amount equal to:

        a.      All fees applicable to prior months then unpaid, as well as the
                monthly fees applicable through the December Termination Date
                for up to the number of included Programs, plus any additional
                per event variable fees actually incurred by BLP as set forth in
                Schedule 6, as well as an amount equal to two monthly Management
                Fees; PLUS

        b.      All outstanding Pass-Through Expenses incurred up to the
                effective date of termination; PLUS

        c.      All outstanding costs associated with any Optional Services
                performed by BLP which remain unpaid through the effective date
                of termination.

                                 Page 21 of 31
<PAGE>

XII.8   Termination: Continuing Rights. The termination or expiration of this
        Agreement shall not affect the accrued rights and obligations of either
        party under this Agreement (including, without limitation, BMS's
        obligation to pay any amount owing to BLP under this Agreement and BLP's
        obligation to permit an audit of services and expenses billed to BMS);
        and all provisions which expressly or by implication survive this
        Agreement shall remain in full force and effect.

XII.9   Duties of Parties Upon Termination.

        a.      Upon receipt of notice of termination from BMS for any reason,
                BLP shall cease work on all new Programs, unless otherwise
                directed in writing by BMS. BLP shall promptly submit to BMS a
                written report of the status of all Program Services.

        b.      BLP shall continue to provide Services on existing Programs as
                requested by BMS up to the date of termination.

        c.      If either BLP or BMS desires to terminate all or any portion of
                work in progress on Programs commenced before receipt of notice
                of termination, which Programs are scheduled to be completed
                before the date of termination and which Programs are not going
                to be cancelled, it may do so only upon the party's mutual
                consent and the determination of any adjustment to the
                Management Fee to be received by BLP for partially completed
                work.

        d.      Upon termination or expiration of this Agreement and upon
                consent of third party contractors, BLP shall transfer assign
                and make available to BMS all of its rights in contracts,
                agreements, arrangements, or other transactions made with third
                parties for BMS's account, effective on the date of termination
                or on such other date as may be agreed upon by the parties. BMS
                shall assume all obligations and indemnify and hold BLP harmless
                from all liability thereunder. If any contract is nonassignable
                and consent to assignment is refused, or BLP cannot obtain a
                release from its obligations,

                                 Page 22 of 31
<PAGE>

                BLP shall continue performance, and BMS shall meet its
                obligations, as to the unassigned or unreleased contracts only,
                as though this Agreement had not been terminated.

        e.      After the later of (a) expiration of the period of notice of
                termination, or (b) upon completion of all projects, the parties
                will have the following obligations:

                i.      BLP shall transfer, assign and make available to BMS by
                        the method reasonably requested and in the form
                        reasonably requested by BMS or BMS's representative, all
                        BMS Confidential Information, electronic databases,
                        property and materials in BLP's possession or control
                        belonging to BMS.

                ii.     BLP shall provide a reconciliation, to the extent not
                        already provided, of all: (a) prepayments made by BMS to
                        BLP; (b) invoices for all Services from BLP to BMS; and
                        (c) all payments remitted to BLP by BMS for all
                        activities.

                iii.    Within 45 days of receipt and review of items i and ii,
                        BMS shall make final payment to BLP for any amount owed
                        based upon and supported by item ii above unless there
                        is a dispute related to all or a portion of the final
                        payment, in which case the disputed portion will be
                        handled as set forth in Article V.6.

        f.      For a two (2) year period after termination, BLP shall maintain
                complete records relating to Services. Such records shall be
                made available for audit or review by BMS in accordance with
                Section XVII.1, at BMS's expense. Notwithstanding the foregoing,
                BLP shall maintain certain records for a longer period of time,
                as may be required by law or statute.

                                  ARTICLE XIII

                                 Page 23 of 31
<PAGE>

                                 INDEMNIFICATION

XIII.1  Indemnification by BLP. BLP shall defend, indemnify and hold harmless
        BMS, its directors, officers, employees and agents, and any person or
        entity which controls any of them, from and against any and all claims,
        suits, actions, damages, liabilities, assessments, interest charges,
        penalties, costs or expenses (whether or not arising out of third-party
        claims and including all amounts owed by the parties in accordance with
        the terms of this Agreement), including reasonable attorney's fees
        (collectively, the "BLP Indemnified Amounts"), arising out of (a) the
        breach by BLP of any of its covenants or obligations under this
        Agreement and (b) BLP's gross negligence or willful misconduct.
        Notwithstanding any provision to the contrary, the BLP Indemnified
        Amounts shall not exceed in the aggregate the sum of all amounts paid to
        BLP pursuant to Article V of this Agreement. BMS hereby waives any and
        all rights to subrogation that any insurer of BMS may have against BLP.
        Indemnification under this provision shall survive termination of this
        Agreement.

XIII.2  Indemnification by BMS. BMS shall defend, indemnify and hold harmless
        BLP, its directors, officers, employees and agents, and any person or
        entity which controls any of them, from and against any and all claims,
        suits, actions, damages, liabilities, assessments, interest charges,
        penalties, costs or expenses (whether or not arising out of third-party
        claims and including all amounts owed by the parties in accordance with
        the terms of this Agreement), including reasonable attorney's fees
        (collectively, the "BMS Indemnified Amounts"), arising out of (a) the
        breach by BMS of any of its covenants or obligations under this
        agreement; (b) BMS's gross negligence and willful misconduct; (c) BMS's
        failure to pay the Pass-Through Expenses in accordance with Article V.2;
        (d) the manufacture, distribution, use, or sale of any products by BMS
        or any product liability claim relating to Products presented at a
        Meeting; and (e) statements or omissions, made or omitted, as the case
        may be, at a Meeting. BLP hereby waives any and all rights to
        subrogation that any insurer of BLP may have against BMS.
        Indemnification under this provision shall survive termination of this
        Agreement.

                                 Page 24 of 31
<PAGE>

XIII.3  Indemnification Procedures. A person or entity (the "Indemnitee") which
        intends to claim indemnification under this Article shall promptly
        notify the other party (the "Indemnitor") in writing of any action,
        claim or liability in respect of which the Indemnitee intends to claim
        such indemnification. Indemnitor shall diligently defend any such
        third-party action, claim or liability. Subject to Indemnitor's
        agreement to hold the Indemnitee harmless therefor and Indemnitor's
        compliance with its indemnification obligations, the Indemnitee shall:
        (a) at the Indemnitor's expense, cooperate fully with the Indemnitor and
        its legal representatives in the investigation and defense of any
        action, claim or liability covered by this Agreement; and (b) permit the
        Indemnitor to settle any such action, claim or liability and agrees to
        the control of such settlement by the Indemnitor (provided that such
        settlement does not adversely affect the Indemnitee's rights hereunder
        or impose any obligations on the Indemnitee in addition to those set
        forth herein). No action, claim or liability which does adversely affect
        the Indemnitees rights hereunder or impose any obligations on the
        Indemnitee in addition to those set forth herein shall be settled
        without the prior written consent of the Indemnitee and the Indemnitor.
        The Indemnitee shall have the right, but not the obligation, to be
        represented by counsel of its own selection and at its own expense;
        provided, however, that if the named parties to the action or proceeding
        include both the Indemnitor and the Indemnitee and representation of
        both parties by the same counsel would be inappropriate under applicable
        standards of professional conduct, the expense of separate counsel for
        the Indemnitee shall be paid by the Indemnitor.

                                   ARTICLE XIV

                               DISPUTE RESOLUTION

XIV.1   If a dispute arises between the parties relating to this Agreement, the
        parties agree to use the following procedure prior to either party
        pursuing other available remedies:

XIV.2   A meeting shall be held within thirty (30) days, either in person or by
        telephone, between the parties, attended by the BMS relationship manager
        as outlined in Schedule 10 and BLP

                                 Page 25 of 31
<PAGE>

        at the level of Vice President or above with decision making authority
        regarding the dispute, to attempt in good faith to negotiate a
        resolution of the dispute.

XIV.3   If, within 60 days after such meeting, the parties have not succeeded in
        negotiating a resolution of the dispute, they will jointly appoint a
        mutually acceptable neutral person not affiliated with either of the
        parties (the "neutral"), seeking assistance in such regard from the
        American Arbitration Association if they have been unable to agree upon
        such appointment within 90 days from the initial meeting. The fees of
        the neutral shall be shared equally by the parties.

XIV.4   In consultation with the neutral, the parties will select or devise an
        alternative dispute resolution procedure (ADR) by which they will
        attempt to resolve the dispute, and a time and place for the ADR to be
        held, with the neutral making the decision as to the procedure, and/or
        place and time, (but unless circumstances require otherwise, not later
        than 60 days after the selection of the neutral) if parties have been
        unable to agree on any such matters within 30 days after initial
        consultation with the neutral.

XIV.5   The parties agree to participate in good faith in the ADR to its
        conclusion as designated by the neutral. If the parties are not
        successful in resolving the dispute through the ADR, then the parties
        agree that the dispute shall be settled by binding arbitration in
        accordance with the Commercial Arbitration Rules of the American
        Arbitration Association, and judgment upon the award rendered by the
        arbitrator(s) may be entered in any court having jurisdiction. The
        arbitrators shall have no authority to award any punitive or exemplary
        damages and may interpret or construe but shall not vary or ignore the
        terms of this Agreement and shall be bound to follow controlling law.

                                   ARTICLE XV

                                    REMEDIES

XV.1    Exclusive Remedy. With the exception of the parties' right to seek
        injunctive relief in the

                                 Page 26 of 31
<PAGE>

        circumstances set forth in Article XI, the rights and remedies of each
        party hereto arising by reason of the breach or default in any covenant
        or obligation under this Agreement shall be limited to those set forth
        in Article XV of this Agreement.

                                   ARTICLE XVI

                                  MISCELLANEOUS

XVI.1   Audit. Upon reasonable notice and at reasonable times, BMS shall have
        the right to audit and examine all papers, data, information, reports,
        records, receipts, contracts, documents, correspondence, copybooks, time
        sheets, account records and other materials and sources of information,
        in the possession of BLP, which relate to the Program Services being
        performed hereunder. This right may be exercised by any employee, agent,
        representative, attorney or accountant authorized by BMS. The expense of
        such audit or examination shall be borne by BMS.

XVI.2   No Waiver. No failure or delay on the part of either party in exercising
        any right, power or remedy hereunder shall operate as a waiver thereof,
        nor shall any single or partial exercise of any such right, power or
        remedy preclude any other or further exercise thereof or the exercise of
        any other right, power or remedy hereunder. No waiver of any provision
        hereof shall be effective unless the same shall be in writing and signed
        by the party giving such waiver.

XVI.3   Headings. Article headings used in this Agreement are for convenience
        only and shall not affect the construction of this Agreement.

XVI.4   Governing Law. This Agreement shall be construed and the respective
        rights of the parties hereto shall be determined in accordance with the
        substantive laws of the State of New Jersey notwithstanding the
        provisions governing conflict of laws to the contrary.

XVI.5   Severability. If any provisions of this Agreement or any other document
        delivered under

                                 Page 27 of 31
<PAGE>

        this Agreement is prohibited or unenforceable in any jurisdiction, it
        shall be ineffective in such jurisdiction only to the extent of such
        prohibition or unenforceability, and such prohibition or
        unenforceability shall not invalidate the balance of such provision to
        the extent it is not prohibited or unenforceable, nor render
        unenforceable such provision in any other jurisdiction. In the event any
        provisions of this Agreement shall be held to be invalid, illegal or
        unenforceable, the parties hereto shall use their best efforts to
        substitute a valid, legal and enforceable provision which, insofar as
        practical, implements the purposes hereof.

XVI.6   Entire Agreement: Modification. This Agreement contains the entire
        agreement between the parties in respect of the subject matter hereof
        and supersedes and cancels all previous and contemporaneous agreements,
        negotiations, contracts and writings between the parties hereto in
        respect of the subject matter hereof and may not be changed or modified
        in any matter or released, discharged, abandoned or otherwise terminated
        unless in writing and signed by the duly authorized officers or
        representatives of each of the parties.

XVI.7   Notices. Any notice or request permitted to be given in connection with
        this Agreement shall be deemed to have been sufficiently given if sent
        by pre-paid registered or certified mail or confirmed facsimile
        transmission to the intended recipient at the address or number set
        forth below or such other address or number as may have been furnished
        in writing by the intended recipient to the sender. The effective date
        on which notice shall be deemed to have been given shall be three
        business days following the date of mailing for all notices sent by
        mail, and the date of transmission for all notices sent by facsimile,
        provided the sender shall have received confirmation that the facsimile
        was received at the number specified by the intended recipient.

                If to BMS, to:

                        Bristol-Myers Squibb Company
                        777 Scudders Mill Road
                        Plainsboro, NJ 08536
                        Fax No.: Attention: BMS Relationship Manager

                                 Page 28 of 31
<PAGE>

                        Bristol-Myers Squibb Company
                        100 Nassau Park Boulevard
                        Princeton, NJ 08540
                        Fax No.: (609) 419-7854
                        Attention: Legal Department
                        Attention: Category Leader, Medical Education

                If to BLP, to:

                        Boron, LePore & Associates, Inc.
                        17-17 Route 208 North
                        Fair Lawn, NJ 07410
                        Fax No.: (201) 703-8616
                        Attention: President

XVI.8   Execution in Counterparts. This Agreement may be executed in multiple
        counterparts, each of which, when executed and delivered, shall be
        deemed to be an original and all of which together shall constitute one
        and the same document.

XVI.9   Assignment. This Agreement may not be assigned or transferred by a party
        hereto without the prior written consent of the other party hereto
        except that this Agreement may be assigned by a party hereto, in whole
        or in part, to a subsidiary of such party hereto if such assignment does
        not materially or adversely affect the rights or obligations of either
        party to this Agreement; or to a successor in interest to all or
        substantially all of the assets of such party with the consent of the
        other, which shall not be unreasonably withheld.

XVI.10  Force Majeure. Failure of either party hereto to fulfill or perform its
        obligations under this Agreement shall not subject such party to any
        liability if such failure is caused or occasioned by acts of God, acts
        of the public enemy, fire, explosion, flood, drought, war, riot,
        sabotage, embargo, strikes or other labor disputes (which strikes or
        disputes need not be settled), compliance with any order, regulation, or
        request of government, or by any other event or circumstance of like or
        different character to the foregoing beyond the reasonable control and
        without the fault or negligence of such party (a "Force Majeure Event"),
        provided such party uses reasonable efforts to remove such Force Majeure
        Event

                                 Page 29 of 31
<PAGE>

        and gives the other party prompt notice of the existence of such Force
        Majeure Event.

                                 Page 30 of 31
<PAGE>

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
noted below.

Bristol-Myers Squibb Conpany         Boron, LePore & Associates, Inc.

By: /s/ [ILLEGIBLE]                  By: /s/ Patrick G. LePore
    ----------------------------         ---------------------------------------
Name: [ILLEGIBLE]                    Name: Patrick G. LePore
      --------------------------           -------------------------------------
Title: Pres., U.S. Primary Care      Title: Chairman and Chief Executive Officer
       -------------------------            ------------------------------------
Date: 12/8/00                        Date: 12-7-00
      --------------------------           -------------------------------------

By: /s/ Thomas McKenna
    ----------------------------
Name: Thomas McKenna
      --------------------------
Title: Sr. Vice President
       -------------------------
Date: 12/8/00
      --------------------------

By: /s/ David Brienca
    ----------------------------
Name: David Brienca
      --------------------------
Title: VP - Finance
       -------------------------
Date: 12/4/00
      --------------------------

By: /s/ Richard J. Lane
    ----------------------------
Name: Richard J. Lane
      --------------------------
Title: President, WWMG
       -------------------------
Date: 12/12/00
      --------------------------

                                 Page 31 of 31
<PAGE>

                                  SCHEDULE 1
                                  ----------

                               Program Services
                               ----------------

The parties recognize that BLP designed its operating structure and system of
services based on an assumption of a planning period for each Event Type as
outlined in the Scorecard in Exhibit 3.  BMS understands and agrees that some
performance standards may vary if less than the planning period in the Scorecard
is given by the BMS Requestor.  BLP will work in good faith to provide quality
services in a timely fashion for Programs initiated by BMS with less than the
planning period allowed.

From time to time, BMS may change the activities BLP performs with regards to a
specific event type, without a material impact on the workload specified.  In
such instances, BMS will inform BLP of such changes in writing and receive
approval from the appropriate BLP contact.  Schedule 1, if necessary, will then
be revised to reflect the new activities.

For the purposes of this Schedule 1 only, the word "send" is intended to mean
that any document, notice or form will leave BLP's facility within the period of
time set forth in the respective section.

The quality of BLP services will be measured utilizing the Scorecard in
Exhibit 3. The Scorecard may be supplemented by other measures of performance
(for example, satisfaction surveys of field, etc.) from time to time. These
performance measures, their measurement methodology, and the results obtained
will be shared with BLP in a timely manner. BLP will also receive a copy of the
notice used in distribution of any survey that relates to any of its services,
prior to its distribution.

BLP will ensure RSA supported phone service is available to BMS Field Requestor
as follows:

                                     [***]

BLP will provide Program Services for the following categories and types of
Programs:

I.   Consulting Programs as defined below:

     Consultant Programs encompass those in which bonafide services are provided
     to BMS.  A BMS Consulting Agreement must be signed, and generally the
     services must be provided in advance of any payment to a consultant health
     care professional.  Consultant programs are attended by a selected group of
     physicians to exchange information and experiences and to provide BMS input
     on specific topics or issues.  These meetings are organized and conducted
     by BMS and can be on an ad hoc or ongoing basis.

                                     [***]

     --------------------------------
     [***]  Omitted pursuant to a request for confidential treatment. The
            omitted material has been separately filed with the Securities and
            Exchange Commission.

                                       1
<PAGE>

          In order for the program to be classified as a Consulting Program, the
          attendees must provide bonafide services to the company. [***]

          [***] Programs may involve air travel or overnight accommodations for
          speakers (which are arranged through this contract). If attendees have
          air travel or accommodations these must be submitted under a separate
          proposal under the terms of the Medical Education Umbrella Agreement.

                                     [***]

II.  Independent Medical Education Programs as defined below.

     Independent Programs are educational programs sponsored by a professional
     medical organization, institution, or a medical school, and era supported
     by a grant.  These programs typically carry Continuing Medical Education
     (CME) credits provided by the sponsor of the program.  The sponsors
     independently develop and control the content of the programs and are
     accredited by the Accreditation Council on Continuing Medical Education
     (ACCME) to provide medical education for physicians.  Similar organizations
     accredit programs for other health care professionals.  BMS supports such
     programs through grants and logistical support.  The manager for the BMS
     Requestor is responsible for certifying that the program complies with the
     BMS Goodwill Policy.

     Independent Medical Education Programs include the following program types

                                     [***]

III.  Promotional Programs as defined below:

     Promotional Programs are programs in which BMS develops and controls the
     content of the program, speaker selection, and invitation process.  These
     programs do not provide providers with CME credits and are not associated
     with a CME provider.  These programs are frequently provided in the context
     of a dinner or some minor entertainment component and include a speaker
     from a BMS visiting faculty.  They include the following program types:

                                     [***]

------------------------------------
[***]  Omitted pursuant to a request for confidential treatment. The omitted
       material has been separately filed with the Securities and Exchange
       Commission.

                                       2
<PAGE>

Program Approval Requirements:

I.   Grants

     Any Grant with a value of [***] requires approval from BMS Management via
     the Med Ed Approver prior to proceeding with the Grant request.

     Any Grant with a value in excess of [***] must be submitted by the BMS
     Requestor with a Program Request form and a letter on letterhead from the
     requesting institution to the BLP RSA for routing to the appropriate BMS
     contact in Schedule 10 for submission through the internal BMS Grant
     approval process.  Once approved internally, the BMS contact will notify
     BLP and send copies of the approval forms and grant agreement to the BLP
     RSA.

II.  Programs

                                     [***]

     If Med Ed Approver is offline, the appropriate contact in Schedule 10
     agrees to notify BLP immediately and provide an estimate as to when the
     system will be once again available.

                                     [***]

For Program Types not listed above, BLP either must obtain written approval from
the BMS Sourcing Contact and Relationship Manager as to the Event Type
classification, or the BMS Relationship Manager and Sourcing Contact must notify
in writing BLP of any program new types and proposed Event Type classification.
BMS would need to supply business rules and a description of services required.
If a new Event Type classification is deemed necessary, BLP and BMS will
negotiate a new price for this Event Type.

The Service Specification for each Event Type is as follows:

                                     [***] (The following 16 pages have been
                                            omitted)

------------------------------------
[***]  Omitted pursuant to a request for confidential treatment. The omitted
       material has been separately filed with the Securities and Exchange
       Commission.

                                       3
<PAGE>

     D.   GRANTS FOR GRAND ROUNDS (AS APPLICABLE)

          Grand Rounds involve both setting up a Program and as the case may be
          issuing a grant.

          Where Program Set-Up is requested by the BMS Requestor and Sponsoring
          Institution, BLP is to follow the Program Set-Up activities described
          in III.A and III.B, as aforementioned in III.C.  The following
          additional activities are required to issue grant associated with a
          Grand Round:

                                     [***](The following 1 1/2 pages have been
                                           omitted)

IV.  PROGRAM CANCELLATION SERVICES POLICY

     For programs that are cancelled, BLP is to

                                     [***]

     B.   Make all attempts to transfer deposits and services not utilized due
          to cancellations to other programs.  If such deposits are non-
          transferable, BLP to expense as passthroughs as outlined in Article
          V.4

                                     [***](The following 2 1/2 pages have been
                                           omitted)

------------------------------
[***]  Omitted pursuant to a request for confidential treatment. The omitted
       material has been separately filed with the Securities and Exchange
       Commission.

                                       4
<PAGE>

                                  SCHEDULE 2

                               OPTIONAL SERVICES
                               -----------------

A.   Physician Follow up [***]

     1.   Call RSVPed physicians [***] prior to program to remind them of the
          program.

     2.   Provide follow up letters to RSVPed physicians after the program.

          a.   Thank you for attending.

          b.   Sorry you could not attend,

B.   Telemarketing (Invitation augmentation) [***]

                                     [***]

C.   Ad hoc Reports

     1.   BMS will have an account with a [***] limit on which to draw each
          month for ad hoc reports programming.  BLP must submit to BMS a
          proposal regarding the cost of such ad hoc report(s) for approval or
          rejection by both of the BMS to the BMS appropriate contact as
          determined in Schedule 10. [***]

     2.   Ad hoc report programming, in excess of the [***] limit within each
          calendar month, will be covered under a separate pricing methodology
          to be discussed and agreed upon by both parties.

D.   BLP will charge a fee for invitations over [***] per program limit [***].
     Invitations would need to be ordered in increments of [***].  These charges
     would be charged as an optional cost against the program.

                                     [***]

--------------------------------
[***]  Omitted pursuant to a request for confidential treatment. The omitted
       material has been separately filed with the Securities and Exchange
       Commission.

                                       5
<PAGE>

                                  SCHEDULE 3
                            PROGRAM REPORT SERVICES
                            -----------------------

A.   BLP agrees to generate and provide monthly financial reports to BMS in the
     following format unless otherwise amended:

     1.   District Report (delivered on or about the 15th of each month to BMS
          Designee via two day air):

          a.   District 12 Month Product Summary Report by product as specified.

          b.   District 12 Month Program Detail Report by POD (by product and
               chronological event).

          c.   Roster Return Report - District Level

     2.   Region Reports (delivered on or about the 15th of each month to BMS
          Designee via two day air):

          a.   Region 12 Month Product Summary Report by product as specified.

          b.   Region 12 Month Program Detail Report (by product and
               chronological event).

          c.   District 12 Month Product Summary Reports.

          d.   District 12 Month Program Detail Report.

          e.   Roster Return Report - Region Level

     3.   Area Reports/Sr. Director Reports (delivered on or about the 15th of
          each month to BMS Designee via overnight mail):

          a.   Area 12 Month Product Summary Report.

          b.   Area 12 Month Program Detail Report (Area generated programs
               only).

          c.   Region 12 Month Product Summary Reports.

          d.   Roster Return Report - Area Level

          e.   Lead-time Report-Area Level

     4.   National Report (Sales Force Administration and U.S. Pharmaceutical
          Group Finance):

          a.   National 12 Month Product Summary Report.

                                       6
<PAGE>

          b.   National 12 Month Business Unit Product Summary Report
               (by group- Area, Specialty VP, IHS, MHC)

          c.   Area/Specialty VP 12 Month Product Summary Reports.

          d.   Region 12 Month Product Summary Report.

          e.   Roster Return Report - National Level

          f  Lead-time Report - National Level

          g.   Projected Expanses Report - National Level for CV/Met, NID and
               MHC

     5.   BLP will provide MHC and IHS.  These reports will be delivered by two
          day air on or around the 15th of each month as follows:

          a.   National Report (Managed Health Care).

          b.   Area Reports - BMS Designee (both MHC and IHS).

          c.   AE/AD reports - to each individual AE/AD/IHS manager.

B.   BLP agrees to provide BMS an electronic data feed on programs open and
     closed two (2) times each month as per an agreed upon format provided to
     BLP by BMS Finance and Automation Department (NETS Feed).  The electronic
     information transmitted on the last business day of the month will be the
     information used to create the monthly financial reports outlined in
     Section A of this Schedule.

C.   BLP agrees to provide a tracking service for Managed Health Care tracking
     support to BMS specified Strategic National Customers.  BLP will develop a
     process with the RSAs to determine the customer who is receiving the
     support from the AE/AD/IHS representative.  BLP agrees to develop a special
     report that will be provided to BMS finance an a monthly basis.

D.   BLP is responsible for tracking and reporting all tax identification
     information to IRS (1099) with respect to medical education grant program
     payments and honorarium payments made through BLP for BMS.

E.   BLP will provide a monthly accounting for all activity (program detail and
     financial information) on monthly reports (hard copy) as per section
     outlining reports, and electronically through the NETS system and bill BMS
     upon completion of engagement.

F.   BLP will provide a monthly Quality Assurance Report on a monthly basis
     quantifying and categorizing calls to the Quality Assurance line.

G.   Monthly Reports of activity related to two key program types for NID -
     District Advisory Boards and Visiting Faculty/Peer to Peer meetings.
     These reports should contain the following data elements: area, month,
     time period, number of committed programs, number of cancelled programs,

                                       7
<PAGE>

     number of rosters received, budgeted cost, actual cost, and reported
     attendance. Report to be emailed within 15 business days after the end of a
     calendar month in an electronic format to the BMS Key Vendor Contact for
     NID.

H.   Detail of all special projects tracked separately subject to a standard
     reports template developed by BLP (eg. territory number, program type,
     budget, program date, number of reported attendees, and program topic).

I.   Scorecard Reports on Program Performance as outlined in Schedule 11.
     The format for these reports will be agreed upon by the BLP and BMS
     Relationship Managers and approved by the Strategic Review Board.

                                       8
<PAGE>

                                  SCHEDULE 4

                                 DATA SERVICES
                                 -------------

Each of the parties agrees to perform the respective Data Services as set forth
below:

A.   BLP Responsibilities
     --------------------
     1.   BLP will establish and maintain all necessary technology to support
          BMS data requirements related to Programs, including but not limited
          to:

          a.   Data file formats are to be compatible with BMS file format
               requirements.
          b.   Dedicated server to support BMS.
          c.   Connectivity to BMS databases.
          d.   Dedicated personnel, including a technical systems support
               administrator, and any additional technical resources as needed.

     2.   No less than once per calendar month, BLP will collect, maintain and
          transfer data in a format compatible with BMS systems, including but
          not limited to:

          a.   Event data (including, without limitation, data on product, rep,
               territory, speaker, venue, Pass-Through Expense and variable
               Management Fee, Program Type, Event Type, status (complete,
               cancelled, postponed, etc.) and by engagement number
          b.   Event attendance data (including, without limitation, physician
               data by engagement number).
          c.   Engagement number program listing.
          d.   "Physician profile" data updates (e.g., changes in address, phone
               numbers).
          e.   Event expense data for Pass-Throughs are to be broken out by
               major category - food & beverage cost, honoraria, grants, speaker
               air, ground, and hotel costs, entertainment, miscellaneous
               (i.e. AV costs, etc.) for each individual engagement number and
               made accessible to BMS via LAMPS and/or other applicable
               scheduling or reporting system. BLP to ensure compliance by end
               of 1st Quarter 2001.

B.  BMS Responsibilities
    --------------------
     1.   BMS shall provide the following data, at the respective frequency
          shown below:

          a.   Prescriber data/demographics - on or about the 15th business day
               of each month
          b.   Call list; Physician name and location - on or about the 15th
               business day of each month
          c.   Prescriber ranking - on or about the 15th business day of each
               month
          d.   BMS representative roster - monthly
          e.   Event forecasts as outlined in Schedule 8.

                                       9
<PAGE>

                                  SCHEDULE 5

                                 BMS PRODUCTS
                                 ------------

BLP will provide Services for sales forces promoting all present and any new
products within the BMS U.S. Primary Care, excluding BMS Oncology and Immunology
(BMSOI) products.

                                       10
<PAGE>

                                   SCHEDULE 6

                                  COMPENSATION
                                  ------------

I.  Management Fee

     In consideration for the performance of the Program Services, BMS shall pay
     BLP a Management Fee in accordance with the following terms:

     A.   A fixed fee of [***] to cover fixed costs outlined in Exhibit 2 to be
          paid in equal installments [***] each month from January, 31 2001, to
          December 31, 2001.  The total of such fixed costs will not vary in
          year 2001 unless impacted by a change in the Scope of Program Services
          defined in Schedule 1 through the written invoking of Article II.C.

     B.   A variable fee shall be paid to BLP, in the following manner:

          1.   Commencing on January 31, 2001 and through to June 30, 2001, BLP
               will bill BMS for [***] programs for each of these months,
               regardless of whether these programs are completed or not. [***]

          2.   On June 30 2001, should BLP have completed in excess of the [***]
               programs per month between January 31, 2001 and June 30, 2001,
               BLP shall bill BMS for the excess events in accordance with the
               Fee per Event Type outlined in Schedule 6.D for 2001.

          3.   Commencing on July 31, 2001 and through to September 30, 2001,
               BLP shall bill BMS for [***] programs for each of these months,
               regardless of whether these programs are completed or not.  The
               amount to be paid for these events will based on the Fee for
               Event Type, as defined in Schedule 1, and as listed to Schedule
               6.D for 2001.

          4.   On September 30, 2001, should BLP have completed in excess of the
               [***] programs per month between July 1, 2001 and September 30,
               2001, BLP shall bill BMS for the excess events in accordance with
               the Fee per Event Type outlined in Schedule 6.D for 2001.

          5.   Commencing on October 31, 2001 and through to December 31,2001,
               BLP shall bill BMS for [***] programs for each of these months,
               regardless of whether these programs are completed or not.  The
               amount to be paid for these events will based on the Fee for
               Event Type, as defined in Schedule 1, and as listed in
               Schedule 6.D for 2001.

-------------------------------
[***]  Omitted pursuant to a request for confidential treatment. The omitted
       material has been separately filed with the Securities and Exchange
       Commission.

                                       11
<PAGE>

          6.   On December 31, 2001, should BLP have completed in excess of the
               [***] programs per month between October 1, 2001 and December 31,
               2001, BLP shall bill BMS For the excess events in accordance with
               the Fee per Event Type outlined in Schedule 6.D for 2001.

     C.   Notwithstanding the foregoing, the Management Fee applicable to the
          final month of the term of this Agreement shall be withheld by BMS
          until BLP has satisfied its obligations under Article XIII.

                                     [***]

          In addition, BLP agrees to perform an annual reconciliation on the
          event mix and refund any over payment to BMS should actual cumulative
          Event Mix at year-end, be within the event mix guarantee.

     E.   The method of payment is by electronic transfer to the BLP hank
          account. Electronic transfer instructions are as follows:

          Bank Name:  Fleet Bank
                      208 Harrison Road
                      Glen Rock, NJ

          Routing No: [***]
          Credit Boron LePore Account No:  [***]
          BLP Accounts Receivable Phone:  [***]

          In the event any payment is made by check, payment should be mailed to
          Boron LePore:

          Boron, LePore & Associates, Inc.
          P.O. Box 31193
          Hartford, CN 06150

II.  PASS-THROUGH EXPENSES

     A.   Completed Programs

          1.   For the purposes of this Agreement, "Completed Program" shall
               mean any Program:

               a.   which started and ended in the previous calendar month; and

               b.   for which BLP has actually paid expenses (eg: honoraria);
                    and/or

----------------------------------
[***]  Omitted pursuant to a request for confidential treatment. The omitted
       material has been separately filed with the Securities and Exchange
       Commission.

                                       12
<PAGE>

               c.   for which BLP is in receipt of third party invoices, dated
                    prior to the 25th of the current calendar month, for
                    expenses related to the previous month's Program.

     B.   BLP will summarize all Pass-Through Expenses related to Completed
          Programs through the previous month for which it is seeking
          reimbursement, and document the expenses in the following method:

                                     [***]

     3.   The invoice above must include the service order number for Pass-
          Through expenditures which will be provided by the appropriate BMS
          contact in Schedule 10 and must be mailed to the following address:

               Bristol-Myers Squibb Company
               Accounts Payable Department
               CN 5303
               Princeton, NJ 08543

     4.   A duplicate of the summary invoice defined above and an Excel based
          data file to support the above must be sent to the appropriate BMS
          contact, in addition to Accounts Payable.  The Excel file should be
          sent to the appropriate BMS contact only, NOT to Accounts Payable.
          The Excel file will report all Pass-Through Expenses related to
          Completed Programs from the prior month in the following hierarchical
          format (as on the invoice):

                                     [***]

     5.   Both the duplicate invoice and Excel file will be sent to the
          attention of each of the appropriate BMS contact as outlined in
          Schedule 10 via email or two (2) day mail delivery at the same time
          that the invoice is sent to the BMS Accounts Payable department.

------------------------------
[***]  Omitted pursuant to a request for confidential treatment. The omitted
       material has been separately filed with the Securities and Exchange
       Commission.

                                       13
<PAGE>

III.  OPTIONAL SERVICES

     BLP shall invoice BMS [***] for any Optional Services as described in
     Schedule 2 performed in the prior month related to a Completed Program in
     the same manner set forth for Pass-Through Expenses in Section 2 of this
     Schedule.  Any Optional Services which are covered under a Project Order
     Schedule D of the national umbrella agreement will be invoiced subject to
     the terms and conditions of the national umbrella agreement.

IV.  INVOICE CODING -

     BLP to code invoices in compliance with direction from the appropriate BMS
     contact as outlined in Schedule 10.

------------------------------------
[***]  Omitted pursuant to a request for confidential treatment. The omitted
       material has been separately filed with the Securities and Exchange
       Commission.

                                       14
<PAGE>

 BORON, LEPORE & ASSOCIATES, INC. SIGNS DEFINITIVE AGREEMENT WITH BRISTOL-MYERS
         SQUIBB TO PROVIDE FIELD FORCE LOGISTICS SERVICES THROUGH 2003

FAIR LAWN, New Jersey, December 11, 2000 -- Boron, LePore & Associates, Inc.
(Nasdaq:  BLPG) today announced that it has a definitive agreement with Bristol-
Myers Squibb Co. (NYSE:  BMY) for a three-year renewal of its field force
logistics contract.  Under the terms of the agreement, Boron LePore will
continue to provide meeting planning, event coordination, and other support
services for Bristol-Myers Squibb's United States sales force through 2003.

     The current contract, which is due to expire at the end of 2001, is to be
replaced with a new three year agreement running through 2003.  As in the past,
the renewed contract provides for a fixed management fee component and a fee-
for-service component, which is dependent upon the level of services provided.
Financial terms were not disclosed.

     Mr. Patrick G. LePore, Chairman and Chief Executive Officer of Boron,
LePore & Associates, Inc. commented, "We are extremely pleased that Bristol-
Myers Squibb views Boron LePore as a valued service provider.  This agreement,
which replaces the current two-year contract with a new three-year contract,
demonstrates that our field force logistics business had added value and
efficiencies for Bristol-Myers Squibb."

     Boron, LePore & Associates, Inc. provides an integrated array of sales,
promotional and medical education services to the pharmaceutical industry.
Founded in 1981, the Company has become a leading provider of strategic medical
communications programs offering a variety of customized educational and
promotional services including: peer-to-pear meetings; continuing medical
educational programs; editorial services; and symposia; as well as outsource
sales and marketing services.

    Certain statements contained in this press release, including statements
    regarding the anticipated development of the Company's business, the
    intent, belief or current expectations of the Company, its directors or
    its officers, primarily with respect to the provision of field force
    logistics services, the level of services provided thereunder, the value
    and efficiencies realized by Bristol-Myers Squibb and other statements
    contained herein regarding matters that are not historical facts, are
    "forward-looking" statements (as such term is defined in the Private
    Securities Litigation Reform Act of 1995). Because such statements are
    subject to risks and uncertainties, actual results may differ materially
    from those expressed or implied by such forward-looking statements.
    Factors that could cause actual results to differ materially from those
    expressed or implied by such

                                       15
<PAGE>

    forward-looking statements include, but are not limited to, risks
    associated with negotiation and execution of a definitive agreement on
    mutually acceptable terms consistent with the letter of intent, and
    those risks and uncertainties contained under the headings "Risk
    Factors" in the Company's Form 10-K for the year ended December 31, 1999
    and an page 6 of the Company's Registration Statement on Form S-I as
    amended, as filed with the Securities and Exchange Commission.

                                       16
<PAGE>

                                  SCHEDULE 8

                      BORON LEPORE BMS DEDICATED STAFFING
                      -----------------------------------

1.  BLP agrees to maintain the appropriate full time dedicated staffing level to
    support the execution of Field Med Ed Programs Services in accordance with
    the level of service specified in the Scorecard in Schedule 11.  The
    distribution of RSAs will be subject to an agreement between BLP and BMS.

2.  In the event that BLP wants to utilize any of the above dedicated
    individuals for a BMS activity under a separate agreement, BLP must obtain
    approval from the Relationship Manager and the Sourcing Contacts prior to
    said work being performed.

3.  To assist BLP in maintaining the appropriate staffing levels, BMS agrees to
    provide the appropriate BLP contact as defined in Schedule 10 an annual
    rolling forecast of events on the first day of each quarter.  The first
    six months (1-180 days) will be split by Event Type. The remaining
    six months (181-360 days) not to be split by Event Type. In an event of a
    substantive change to the forecast provided in any particular quarter, BMS
    agrees to inform BLP immediately upon authorization.

                                       17
<PAGE>

                                  SCHEDULE 9

                               COST SAVINGS PLAN
                               -----------------

BLP agrees to provide BMS with the actual headcount and total Salaries and Wages
in the format of Exhibit 1 for each calendar quarter of the agreement.
The quarterly reports should be sent via e-mail to each of the appropriate BMS
Contacts on or before the 45th day following the end of each calendar quarter.

BLP also agrees to provide BMS with a breakdown of fixed costs by category
annually as outlined in Exhibit 2.

                                       18
<PAGE>

                                  SCHEDULE 10

                             BMS AND BLP CONTACTS

BMS and BLP to jointly develop a grid to include the appropriate contacts and
governance structure for this agreement.

Contact grid to include operational contact(s) for day to day operations and
program functioning, relationship manager, sourcing contact(s), and others as
identified for both BLP and BMS and is attached herein as Exhibit 4.  The
contact grid will be updated and transmitted by the BLP and BMS Relationship
Managers as soon as a change occurs.

Governance structure to be divided into three bodies, tactical, performance, and
strategic, with each body having different roles and responsibilities and to
meet on a differing frequency as outlined below:

     A.   Tactical - To have responsibilities for program functioning and day-
          to-day operations and to communicate on a weekly basis.

     B.   Performance Review Board-To have responsibility to review financial
          status, program scorecard and issues, and Field Med Ed Process and
          meet on a monthly basis.

     C.   Strategic Review Board - To discuss Med Ed effectiveness and issues of
          strategic importance impacting the Program and meet on a quarterly
          basis.

Individuals with the appropriate responsibilities will be named to each body.
The Performance and the Strategic Review Boards will be jointly chaired by one
(1) BMS and one (1) BLP representative.  The agenda for the meetings of each
body will be determined jointly by the Chairs (1 from BMS and 1 from BLP) one
week prior to each meeting.

The above grid and governance structure may be modified on an as needed basis by
the BLP Relationship Manager and the BMS Relationship Managers' discretion.
Changes to the governance structure will require approval of the Strategy Review
Board.

                                       19
<PAGE>

                                  SCHEDULE 11

                               PROGRAM SCORECARD
                               -----------------

                                     [***](The following 1 page has been
                                           omitted)

----------------------------------
[***]  Omitted pursuant to a request for confidential treatment.  The omitted
material has been separately   filed with the Securities and Exchange
Commission.

                                       20
<PAGE>

Exhibit #1--Completed Example
-----------------------------

BLP Group Companies - Plainsboro Marketing Division
---------------------------------------------------

Period Ending:  June 30, 2000
-----------------------------

                                     [***](The following 1 page has been
                                           omitted)

-----------------------------------
[***]   Omitted pursuant to a request for confidential treatment. The omitted
        material has been separately filed with the Securities and Exchange
        Commission.

                                      21
<PAGE>

EXHIBIT 2--BMS CONTRACT COST STRUCTURE

Contract Year (e.g. 2001 etc) _______

Please provide the following Exhibit annually and indicate in the Column
entitled Cost Applicable to Contract whether or not any spend occurred or will
occur in contract year indicated

<TABLE>
<CAPTION>
                                 COST APPLICABLE TO
                                      CONTRACT
   --------------------------
           FIXED COSTS
   --------------------------
<S>                            <C>                             <C>                                  <C>
     Payroll Expenses:         (A)                             (A) FIXED PERSONNEL                  (B) VARIABLE PERSONNEL
     Rent:
     Utilities:                                                RSA Manager                          RSAs
     Depreciation:                                             RSA Director                         Finance Bookkeepers
     Insurance                                                 Finance Manager                      Event Coordinators
   --------------------------                                  Finance Supervisor                   Associate Event Coordinators
     Variable Costs:                                           Event Coordinator Manager            Event Coordinator Team
   --------------------------                                                                       Leaders
     Payroll Expenses          (B)                             Admin. Assistants                    RSA Support
                                                               Audience Generation Supervisor       RSA Support Supervisor
     VARIABLE OVERHEADS                                        Application & DB Manager             Specialists/RSVP Reps
     Head Hunting Fees                                         Data Analysis                        Audience Generation Manager
     Relocation Costs                                          Network Administrator
     Temporary Personnel                                       General Manager
     Advertising                                               Director Operations
     Auto Expenses                                             Client Services
     Conventions & Courses                                     Client Services Supervisor
     Consulting                                                Office Manager
     Contributions
     Data Processing                                           Note:  Above position descriptions were taken from the descriptions
     Dues & Subscriptions                                             wages reconciliation
     Sales Meeting
     Travel
     Entertainment
     Equipment Rental
     Office Supplies
     Outside Services
     Recruiting
     Postage & FedEx
     Printing
     Professional Fees
     Promotion & Gifts
     Rent
     Repairs & Maintenance
     Bank Charges
     Telephone
     Utilities
     Bad Debt Expense
     Miscellaneous

(A)  FIXED PERSONNEL
   --------------------------

     RSA Managers
     RSA Director
     Finance Manager
     Finance Supervisor
     Event Coordinator Manager
     Admin. Assistants
     Audience Generation
     Supervisor
     Application & DB Manager
     Data Analysis
     Network Administrator
     General Manager
     Director Operations
     Client Services
     Client Services
     Supervisor
     Office Manager
</TABLE>

NOTE:  Above position descriptions were taken from the descriptions used on the
       quarterly salaries and wages reconciliation

                                      22
<PAGE>

EXHIBIT 3--SCORECARD

     [***](The following 5 pages have been omitted)

-----------------------------
[***]  Omitted pursuant to a request for confidential treatment. The omitted
       material has been separately filed with the Securities and Exchange
       Commission.

                                      23
<PAGE>

EXHIBIT 4

             ------------------------                ------------
             BRISTOL-MYERS SQUIBB                    BORON LEPORE
             ------------------------                ------------

                       COMMUNICATIONS AND REPORTING PLAN

<TABLE>
<CAPTION>
FOCUS             FREQUENCY             REPORT(S)                                  PARTICIPANTS                    VEHICLE
------------------------------------------------------------------------------------------------------------------------------------
<S>               <C>                   <C>                               <C>                      <C>             <C>
External:         Weekly                Action Points                     J. Nordberg              S.Bosacki       Conference Call
Tactics, Issues,                                                          T. Britt                 D.  Connors     or Video
 and Processes                                                            M. Barco                 L. Doyle        Conferencing
                                                                          N. Scaffa                Other BLP tbd   (1 hour)
------------------------------------------------------------------------------------------------------------------------------------
Internal:         Weekly                Action Points                     J. Nordberg              n/a             Meeting following
Tactics, Issues,                                                          T. Britt                                 above conference
 and Processes                                                            M. Barco                                 call (30 min)
                                                                          N. Scaffa
------------------------------------------------------------------------------------------------------------------------------------
Program           Every 2 weeks during  Scorecard with Executive          J. Nordberg              S. Bosacki      Meeting
 Performance       first quarter.       Summary                           M. Barco                 D. Connors
 Review           Monthly for           Other Performance                 N. Scaffa                L. Doyle
                   remainder of year    Measures                          A. Ugolini               Other BLP tbd
                                          -  As indicated by Scoreboard   V. Taliaferro-Jones
                                          -  Ongoing                      C. Kopf
                                        Event Volume and Budget           S. Henry
                                        Projections                       T. Britt
------------------------------------------------------------------------------------------------------------------------------------
Field Issues -    Monthly               Action Points                     J. Nordberg              S. Bosacki      Teleconference
Field Input Team                                                          M. Barco                 D. Connors
                                                                          T. Britt                 L. Doyle
                                                                          N. Scaffa                Other BLP tbd
                                                                          BMS Field Input Team
------------------------------------------------------------------------------------------------------------------------------------
Strategic         Monthly during first  Executive Report                  M. Goggans  J. Marsh     P. LePore       Presentation to
 Business Review   quarter.               -  Performance                  S. Greco    S. Henry     S. Bosacki      Executive Sales,
                  Quarterly for           -  Issues & Resolutions         A. Certo    J. Nordberg  A. Cherichella  Strategy
                   remainder of year.                                     Area VP's   N. Scaffa    Other BLP tbd   & Operations,
                                                                          C. Kopf     R. Trotta                    and MTSO Mgmt.
                                                                          T. Britt
                                                                          V. Taliaferro-Jones
                                                                          M. Barco
------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

                                      24
<PAGE>

EXHIBIT 4

<TABLE>
<CAPTION>
                                                                             CONTACT GRID
                           ---------------------------------------------------------------------------------------------------------
                                            BRISTOL-MYERS SQUIBB                                      BORON LEPORE
                           -------------------------------------------------------  ------------------------------------------------
AREA OF RESPONSIBILITY              PRIMARY                      BACK-UP                     PRIMARY                  BACK-UP
----------------------     --------------------------  ---------------------------  --------------------------  --------------------
<S>                        <C>                         <C>                          <C>                         <C>
Program Oversight          John Nordberg and Theresa   Nancy Scaffa and Mike Barco  Steve Bosacki               1.  Dan Connors
                           Britt

Program Management         Theresa Britt               1.  John Nordberg            Laurie Ann Doyle            1.  Dan Connors
                                                       2.  Nancy Scaffa

Performance Tracking and   John Nordberg               1.  Theresa Britt            IT Services Manager         1.  Steve Hamilton
 Reporting                                             2.  Nancy Scaffa                                         2.  Ann Cummings

Contract Adherence         John Nordberg               1.  Annalisa Ugolini         Steve Bosacki               1.  Tony Cherichella
                                                       2.  Sharon Henry

Field Input, Training and  Mike Barco                  1.  John Nordberg            Don Connors                 1.  Steve Bosacki
 Compliance                                            2.  Nancy Scaffa

Program Relaunch           Mike Barco                  1.  Tim Breo                 Steve Bosacki               1.  tbd
                                                       2.  John Nordberg

Program Volume Projections Theresa Britt and           1.  Mike Barco               Tom Didia                   1.  tbd
                           John Nordberg               2.  V. Taliaferro-Jones

Budget Management and      Theresa Britt and           1.  Mike Barco               Tom Didia                   1.  Steve Bosacki
 Invoices                  John Nordberg               2.  V. Taliaferro-Jones

Issues Resolution and      Mike Barco                  1.  John Nordberg            Contact Points by Function  1.  Steve Bosacki
 Escalation

Processes and MedEd Best   Nancy Murphy-Scaffa         1.  John Nordberg            Don Connors                 1.  Steve Bosacki
 Practices                                             2.  Theresa Britt
------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

                                      25

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