Document:

exv10w31

Exhibit 10.32

			
	CONFIDENTIAL
	 	EXECUTION VERSION

 

AMENDED AND RESTATED ADVERTISING INVENTORY SALE AGENCY AGREEMENT

 

SINA CORPORATION

and

CHINA ONLINE HOUSING TECHNOLOGY CORPORATION

Dated as of August 31, 2009

 

 

TABLE OF CONTENTS

	 	 	 	 	 	 	 
	 	 	 	 	Page
	ARTICLE I DEFINITIONS
	 	 	1	 
	1.01
	 	Certain Defined Terms	 	 	1	 
	1.02
	 	Definitions	 	 	4	 
	1.03
	 	Interpretation and Rules of Construction.	 	 	6	 
	ARTICLE II ADVERTISING INVENTORY SALE AGENCY
	 	 	7	 
	2.01
	 	Offsite Advertising Inventory Sale Agency	 	 	7	 
	2.02
	 	Sale Agency for Leju Channel Advertising Inventory	 	 	9	 
	2.03
	 	Sale of Derivative Real Estate Advertising	 	 	10	 
	2.04
	 	Scope of Authorization	 	 	11	 
	2.05
	 	No Partnership	 	 	11	 
	ARTICLE III GIVEAWAY OF ADVERTISING INVENTORY
	 	 	11	 
	3.01
	 	Principle	 	 	11	 
	3.02
	 	Giveaway Corresponding to Fixed Location Advertising Inventory	 	 	11	 
	3.03
	 	Giveaway Corresponding to Commercial Advertising Inventory	 	 	12	 
	ARTICLE IV NON-SALABLE PROMOTION INVENTORY
	 	 	13	 
	4.01
	 	Internal Advertising Inventory	 	 	13	 
	4.02
	 	Content Promotion Location	 	 	14	 
	4.03
	 	No Sale	 	 	15	 
	4.04
	 	No Carry-Over	 	 	16	 
	ARTICLE V CALCULATION AND ADJUSTMENT OF LIST PRICE; ADJUSTMENT OF INVENTORY
	 	 	16	 
	5.01
	 	Basic Principles	 	 	16	 
	5.02
	 	Annual Adjustment of the List Price of Fixed Location Advertising Inventory	 	 	16	 
	5.03
	 	Annual Adjustment of Fixed Location Advertising Inventory	 	 	18	 
	5.04
	 	Temporary Adjustment of Fixed Location Advertising Inventory	 	 	18	 
	5.05
	 	The List Price of Commercial Advertising	 	 	18	 
	5.06
	 	The List Price of Giveaway Advertising	 	 	19	 
	5.07
	 	The List Price of Internal Advertising Inventory	 	 	19	 
	5.08
	 	The Adjustment of Content Promotion Location	 	 	19	 
	ARTICLE VI DISTRIBUTION AND PAYMENT OF ADVERTISING REVENUE
	 	 	19	 
	6.01
	 	Basic Principles	 	 	19	 
	6.02
	 	Payment corresponding to Offsite Advertising Inventory	 	 	19	 

 

 

	 	 	 	 	 	 	 
	 	 	 	 	Page
	6.03
	 	Payment corresponding to Advertising Inventory on Leju Channels	 	 	21	 
	6.04
	 	Payment corresponding to Derivative Real Estate Advertising Inventory	 	 	21	 
	6.05
	 	Payment under Section 2.01(g)	 	 	22	 
	6.06
	 	Payment under Section 2.02(b)	 	 	23	 
	6.07
	 	Payment Liabilities	 	 	23	 
	ARTICLE VII ADVERTISING REVIEW; ACCESS TO INFORMATION; AUDIT
	 	 	23	 
	7.01
	 	SINA’s Advertising Review	 	 	23	 
	7.02
	 	Leju’s Advertising Review	 	 	23	 
	7.03
	 	Access to Information	 	 	24	 
	7.04
	 	Audit	 	 	24	 
	ARTICLE VIII REPRESENTATIONS AND WARRANTIES; INDEMNIFICATION
	 	 	24	 
	8.01
	 	Representations, Covenants and Warranties	 	 	24	 
	8.02
	 	Indemnification	 	 	25	 
	ARTICLE IX EFFECTIVENESS; EXTENSION; TERMINANTION
	 	 	25	 
	9.01
	 	Effectiveness and Term	 	 	25	 
	9.02
	 	Termination	 	 	25	 
	9.03
	 	Consequence of Termination	 	 	26	 
	9.04
	 	Survival	 	 	27	 
	ARTICLE X GENERAL PROVISIONS
	 	 	27	 
	10.01
	 	Confidentiality	 	 	27	 
	10.02
	 	Taxes	 	 	27	 
	10.03
	 	Expenses	 	 	28	 
	10.04
	 	Notices	 	 	28	 
	10.05
	 	Public Announcements	 	 	29	 
	10.06
	 	Severability	 	 	29	 
	10.07
	 	Entire Agreement	 	 	29	 
	10.08
	 	Assignment	 	 	29	 
	10.09
	 	No Third Party Beneficiaries	 	 	30	 
	10.10
	 	Amendment and Waiver	 	 	30	 
	10.11
	 	No Presumption	 	 	30	 
	10.12
	 	Governing Law	 	 	30	 
	10.13
	 	Dispute Resolution	 	 	30	 
	10.14
	 	Specific Performance	 	 	31	 
	10.15
	 	Force Majeure	 	 	31	 
	10.16
	 	Counterparts	 	 	31	 
	10.17
	 	Termination of the original Agency Agreement	 	 	32	 

 

 

	 	 	 	 	 	 	 
	 	 	 	 	Page
	Schedule A:
	 	Types of Real Estate Advertising	 	 	 	 
	Schedule B:
	 	Location of Navigation Bar leading to Leju Channels at SINA Homepage	 	 	 	 
	Schedule C:
	 	SINA Approval Procedures and Rules	 	 	 	 
	Schedule D:
	 	Fixed Location Advertising Inventory	 	 	 	 
	Schedule E:
	 	Content Promotion Location	 	 	 	 
	Schedule F:
	 	Identified Websites	 	 	 	 

 

 

AMENDED AND RESTATED ADVERTISING INVENTORY SALE AGENCY AGREEMENT

     This AMENDED AND RESTATED ADVERTISING INVENTORY SALE AGENCY AGREEMENT (this
“Agreement”) is entered into on August 31, 2009 and effective upon the Effective Date (as
defined below) by and between SINA CORPORATION, a corporation organized under the laws of Cayman
Islands (“SINA”), and CHINA ONLINE HOUSING TECHNOLOGY CORPORATION, a corporation organized
under the laws of Cayman Islands (“Leju”; collectively with SINA, the “Parties”,
and individually, the “Party”).

     WHEREAS, SINA and Leju entered into a certain Real Estate Advertising Exclusive Sale Agency
Agreement dated May 8, 2008 (the “Original Agency Agreement”);

     WHEREAS, SINA and CRIC Holdings Limited, a corporation organized under the laws of Cayman
Islands (“CRIC”), entered into a certain Share Purchase Agreement (the “Share Purchase
Agreement”) dated July 23, 2009 and a certain Memorandum of Understanding (the “MOU”)
dated July 29, 2009; and

     WHEREAS, SINA and Leju desire to amend and restate the original Agency Agreement upon, and
subject to, the terms and conditions of the Share Purchase Agreement and the MOU.

     NOW THEREFORE, in consideration of the mutual agreements and promises hereinafter set forth,
and intending to be legally bound, SINA and Leju hereby agree as follows:

ARTICLE I

DEFINITIONS

     1.01 Certain Defined Terms. As used in this Agreement, the following terms shall have the following meanings:

     “Affiliate” means, when used with respect to any specified Person, a Person that
directly or indirectly through one or more intermediaries, controls, is controlled by, or is under
common control with, such specified Person. For the purposes of this definition, “control”
(including the terms “controlled by” and “under common control with”) with respect to the
relationship between or among two or more Persons, means the possession, directly or indirectly or
as trustee, personal representative or executor, of the power to direct or cause the direction of
the affairs or management of a Person, whether through the ownership of voting securities, as
trustee, personal representative or executor, by contract, credit arrangement or otherwise.

 

 

     “Advertising Inventory” means any space at Internet webpage which is divided based on
display period and used for posting, placing and offering advertising information and content.

     “Advertising Revenue” means the gross revenue directly earned from sale of advertising
inventory as calculated in accordance with the U.S. GAAP, before excluding any bad debts and agent
rebate.

     “Business Day” means any day that is not a Saturday, Sunday or other day on which
banks are required or authorized by Law to be closed in the PRC.

     “Competitor” means any Person mainly engaged in operating Internet portal website.

     “CRIC Control Change” means (i) the consummation of any acquisition or purchase,
directly or indirectly, by any Person or related group of Persons, that results in a Competitor
owning more ordinary shares in CRIC than E-House, SINA and any of their controlled Affiliate own in
the aggregate or (ii) an event pursuant to which a Competitor acquires the right to nominate a
member to the board of directors of CRIC.

     “Derivative Real Estate Advertising” means any advertising related to real estate,
home furnishing and building materials, and construction services, provided (i) the end advertiser
of such advertising is not real estate developer, seller, leaser or any other agent, or home
furnishing and building materials producer, seller or any other agent, or construction services
provider; or (ii) such advertising is not used directly to promote real estate, home furnishing and
building materials, and construction services, or any brand or image thereof, including any bank
mortgage lending. Any Derivative Real Estate Advertising is subject to mutual agreement of the
Parties pursuant to Section 1.01 (c).

     “Effective Date” means the Closing Date as defined in the Share Purchase Agreement.

     “Government Authority” means any applicable legislative body, regulatory or
administrative authority, agency or commission or any court, board, bureau, instrumentality,
tribunal or judicial or arbitral body.

     “Hong Kong” means the Hong Kong Special Administrative Region of the PRC.

     “Law” means any federal, national, supranational, state, provincial, local or similar
statute, law, ordinance, regulation, rule, code, order, requirement or rule of law (including
common law).

 

 

     “Leju Channels” means (i) “real estate” channel on SINA website (whose website is
“house.sina.com.cn”) , (ii) “home furnishing” channel on SINA website (whose website is
“jiaju.sina.com.cn”) , (iii) “construction” (or any other name agreed upon by the parties) channel
to be added at SINA’s website by September 30, 2009, and (iv) the website of “leju.com”; provided,
however that in any event, Leju Channels shall not include any webpage linked to but outside Leju
Channels (including any news page on SINA website). The navigation bars for Leju Channels at
SINA’s homepage are specified in the schedule B hereto.

     “Leju Control Change” means any event that results in the failure to control more than
50 percent (50%) voting rights of Leju by CRIC (including any of its controlled Affiliate).

     “Leju Wholly-owned Subsidiary” means such Person whose equity or control is wholly
owned, directly or indirectly, by Leju, including Beijing Yisheng Leju Information Services Co.,
Ltd. and any Person whose equity is wholly owned by Beijing Yisheng Leju Information Services Co.,
Ltd.

     “List Price” means with respect to a specified advertising inventory, the standard
price applicable to such inventory without discount, as provided and adjusted from time to time by
the owner of such inventory.

     “Non-Real Estate Advertising” means any advertising other than Real Estate Advertising
and Derivative Real Estate Advertising.

     “Person” means any individual, limited liability company, corporation, association,
partnership, business trust, joint stock company, joint venture, trust, estate or other entity or
organization of whatever nature.

     “PRC” means the People’s Republic of China; for purpose of this Agreement, excludes
Hong Kong, Macau and Taiwan.

     “Real Estate Advertising” means the advertising used by (i) real estate developers,
sellers, leasers or any other agents, (ii) home furnishing and building materials producers,
sellers or any other agents, or (iii) construction services provider, each as end advertiser, to
promote the products, services, brands and images set forth in Schedule A hereto, and any other
advertising agreed by the Parties in writing. For avoidance of any doubt, Real Estate Advertising
excludes Derivative Real Estate Advertising.

     “RMB” means the lawful currency of the PRC.

     “SINA Website” means the Internet website of sina.com.cn.

 

 

     “SINA Wholly-owned Subsidiary” means such Person whose equity and control is wholly
owned directly or indirectly by SINA, including such Person who is wholly controlled by SINA by
contract, as well as any other Person whose equity is wholly owned by such Person.

     “U.S.” means the United States of America.

     “U.S. GAAP” means the accounting standards and practices consistently applied through
the period, in effect from time to time and generally accepted in the U.S.

     1.02 Definitions. The following terms have the meanings set forth in the sections set forth below:

 

 

	 	 	 
	Definition	 	Location
	“HKIAC”
	 	10.13(b)
	“HKIAC Rules”
	 	10.13(b)
	“UIP Change Rate”
	 	5.02(a)
	“UIP Data Notice”
	 	5.02(a)
	“Fixed Location Advertising Location”
	 	5.02(a)
	“Fixed Location Advertising Annual Cap”
	 	2.01(c)(i)
	“Fixed Location Advertising Inventory”
	 	2.01(c)(i)
	“Fixed Location Giveaway Advertising Inventory”
	 	3.02(a)
	“Confidential Information”
	 	10.01
	“MOU”
	 	Recitals
	“Indemnified Party”
	 	8.02
	“Initial Term”
	 	9.01
	“Excluded Advertising Inventory”
	 	2.01(a)
	“Agency Period”
	 	2.01(b)
	“Expiration Date”
	 	9.01
	“Share Purchase Agreement”
	 	Recitals
	“Recipient”
	 	10.01
	“CRIC”
	 	Recitals
	“Leju”
	 	Preamble
	“Leju Agent”
	 	2.02(a)
	“Leju Advertising Inventory Fee”
	 	6.03(a)
	“Leju Advertising Gross Revenue”
	 	2.01(d)
	“Leju Annual Advertising Revenue”
	 	6.02(c)
	“Leju Annual Revenue Notice”
	 	6.02(c)
	“Leju Channel Advertising Inventory”
	 	2.01(d)
	“Leju Approval Procedures and Rules”
	 	2.02(a)
	“Leju Derivative Real Estate Advertising Inventory Fee”
	 	6.04(c)
	“Leju Quarterly Payment”
	 	6.02(b)
	“Leju Quarterly Advertising Revenue”
	 	6.02(b)
	“Leju Quarterly Revenue Notice”
	 	6.02(b)
	“Internal Advertising Annual Cap”
	 	4.01(a)(ii)
	“Internal Advertising Inventory”
	 	4.01(a)
	“Content Promotion Location”
	 	4.02(a)
	“Indemnifying Party”
	 	8.02
	“Disclosing Party”
	 	10.01
	“Identified Brand”
	 	4.03(b)
	“Identified Website”
	 	4.03(b)
	“Commercial Advertising Inventory”
	 	2.01(c)(i)
	“Commercial Giveaway Advertising Inventory”
	 	3.03(a)
	“Parties” or “Party”
	 	Preamble
	“Agreement”
	 	Preamble
	“SINA”
	 	Preamble
	“SINA Agent”
	 	2.01(a)
	“SINA Advertising Inventory Fee”
	 	6.02(a)
	“SINA Approval Procedures and Rules”
	 	2.01(a)
	“SINA Derivative Real Estate Advertising Inventory Fee”
	 	6.04(a)
	“Holiday Giveaway Inventory”
	 	3.02(b)(i)

 

 

	 	 	 
	Definition	 	Location
	“Derivative Advertising Applicantee”
	 	2.03(a)
	“Derivative Advertising Applicant”
	 	2.03(a)
	“Webpage UIP Number”
	 	5.02(a)
	“Original Agency Agreement”
	 	Recital
	“Suspension Notice”
	 	2.01(e)
	“Dispute”
	 	10.13(a)
	“Offsite Advertising Inventory”
	 	2.01(a)
	“Offsite Inventory Cap”
	 	2.01(d)
	“Designated Giveaway Inventory”
	 	3.02(b)(ii)
	“Self-Selected Giveaway Inventory”
	 	3.02(b)(iii)

     1.03 Interpretation and Rules of Construction. In this Agreement, unless the context otherwise requires: when a reference is made in this Agreement to an Article, section or
Schedule, such reference is to an Article or section of, or a Schedule to, this
Agreement unless otherwise indicated;

     (b) the table of contents and headings for this Agreement are for reference
purposes only and do not affect in any way the meaning or interpretation of this
Agreement;

     (c) whenever the words “include,” “includes” or “including” are used in this
Agreement, they are deemed to be followed by the words “without limitation”;

     (d) the words “hereof,” “herein” and “hereunder” and words of similar import,
when used in this Agreement, refer to this Agreement as a whole and not to any
particular provision of this Agreement;

     (e) all terms defined in this Agreement have the defined meanings when used in
any document made or delivered pursuant hereto, unless otherwise defined therein;

     (f) the definitions contained in this Agreement are applicable to the singular
as well as the plural forms of such terms;

     (g) any Law defined or referred to herein or in any agreement or instrument
that is referred to herein means such Law as from time to time amended, modified or
supplemented, including by succession of comparable successor Laws;

     (h) references to a Person are also to its permitted successors and assigns;

 

 

     (i) the use of “or” is not intended to be exclusive unless expressly indicated
otherwise; and

     (j) references to this “Agreement” include the Schedules hereto, and all
amendments hereto made in accordance with the provisions of Section 10.10.

ARTICLE II

ADVERTISING INVENTORY SALE AGENCY

     2.01 Offsite Advertising Inventory Sale Agency.

     (a) Pursuant to the terms and conditions of this Agreement, SINA shall, and
shall procure any SINA Affiliate operating SINA Website to, authorize Leju and any
Leju Wholly-owned Subsidiary designated in writing by Leju from time to time
(collectively, the “SINA Agent”), as the sole and exclusive agent of SINA for the
Real Estate Advertising during the term hereof, subject to the procedures set forth
in Schedule C of the advertising guidelines and inventory release guidelines of SINA
(“SINA Approval Procedures and Rules”), to sell Advertising Inventory on
SINA Website (“Offsite Advertising Inventory”) in connection with offering of Real
Estate Advertising; provided, however, that Offsite Advertising Inventory shall not
include (x) any Advertising Inventory on Leju Channels, and (y) any search
Advertising Inventory on SINA Website (the foregoing Advertising Inventory under
(y), “Excluded Advertising Inventory”). For avoidance of any doubt, during
the term of this Agreement, neither SINA nor any SINA Affiliate operating SINA
Website may directly or authorize any Person other than SINA Agent to sell any
Offsite Advertising Inventory in connection with the offering of Real Estate
Advertising. SINA shall have the right to amend the SINA Approval Procedures and
Rules from time to time, provided that such amendment shall also be
applicable to any other major advertising agent of SINA.

     (b) The period commencing from the Effective Date and ending on the Expiration
Date shall be divided into eleven (11) Agency Periods (“Agency Period”), of
which the first Agency Period shall commence on the Effective Date and end on
December 31, 2009; each of the second through the 10th Agency Period
shall be equal to one calendar year (commencing on January 1 and ending on December
31 of such year) commencing on January 1, 2010; and the 11th Agency
Period shall commence on January 1, 2019 and end on Expiration Date.

     (c) During each Agency Period, SINA shall provide to SINA Agent Offsite
Advertising Inventory, the total List Price of which shall be the sum of:

 

 

     (i) the total List Price of Advertising Inventory at fixed locations
provided by SINA to SINA Agent and marketable to end advertisers for one or
more than one year (“Fixed Location Advertising Inventory”). The
locations, numbers and List Price of the Fixed Location Advertising
Inventory to be provided by SINA to SINA Agent are set forth in Schedule D
(subject to adjustment pursuant to this Agreement). The total List Price
of Fixed Location Advertising Inventory provided by SINA to SINA Agent
during any Agency Period (“Fixed Location Advertising Annual Cap”)
shall be equal to (a) the product of RMB nine hundred and eighty-two
thousand (982,000) multiplied by the number of Business Days during such
Agency Period, or (b) such amount as agreed upon by the Parties pursuant to
Section 5.03 and/or Section 5.04(a)(ii); and

     (ii) the total List Price of Advertising Inventory offered by SINA to
SINA Agent other than Fixed Location Advertising, including banner
advertising, button advertising and text linkage (“Commercial
Advertising Inventory”). The location and display period in connection
with the offering of Commercial Advertising Inventory shall be determined
and adjusted from time to time upon agreement of the Parties subject to the
SINA Approval Procedures and Rules.

     (d) the total List Price of Offsite Advertising Inventory provided by SINA to
SINA Agent in any Agency Period shall not exceed the product of the total
Advertising Revenue earned by Leju and its Affiliates from the sale of Advertising
Inventory at Leju Channels (“Leju Channel Advertising Inventory”) and
Offsite Advertising Inventory in such Agency Period (“Leju Advertising Gross
Revenue”) multiplied by N and further multiplied by four (4) (“Offsite
Inventory Cap”), of which N represents thirty-three percent (33%) for each of
the first four Agency Periods, thirty percent (30%) for each of the 5th
to 7th Agency Periods, and twenty-five percent (25%) for each of the
8th to 11th Agency Periods.

     (e) Within ten (10) days upon the end of a full quarter during any Agency
Period, if SINA reasonably determines based on the information to its knowledge
and/or provided by SINA Agent that the total List Price of Offsite Advertising
Inventory actually sold by SINA Agent during such quarter has been equal to or more
than the amount of Leju Advertising Gross Revenue multiplied by four (4) and further
multiplied by sixty percent (60%), SINA has the discretion to give a writing notice
to Leju (“Suspension Notice”), describing such circumstance and stating the
decision of SINA to suspend providing Commercial Advertising Inventory to SINA Agent
during the remainder of such Agency Period. Upon receipt of Suspension Notice, SINA
Agent shall immediately terminate its sale of any Commercial Advertising
Inventory; provided, however, that Suspension Notice will not have
effect on such Commercial Advertising Inventory the offering of which has been
completed or scheduled, and for which SINA Agent has entered into binding
advertising agreement with the advertiser or its agent. When SINA Agent

 

 

provides to SINA true information reasonably evidencing that the total List Price of Offsite
Advertising Inventory actually sold by SINA Agent is less than the product of Leju
Advertising Gross Revenue multiplied by four (4) and further multiplied by forty
percent (40%), SINA shall restore its provision of Commercial Advertising Inventory
to SINA Agent, upon which restoration the Suspension Notice given by SINA shall
terminate automatically.

     (f) If the total List Price of any Offsite Advertising actually sold by SINA
Agent by December 31 of any Agency Period fails to reach the Offsite Inventory Cap
for such Agency Period, the shortfall amount shall be automatically reset to zero at
24:00 of such 31st of December and not be carried over into the next
Agency Period.

     (g) Without prior written consent of SINA, SINA Agent may not sale Offsite
Advertising Inventory, or use Offsite Advertising Inventory by way of advertising
exchange with other Person, in connection with the offering of Non-Real Estate
Advertising.

     (h) Nothing in this Agreement shall be construed in any way to restrict SINA or
any of its Affiliates from directly selling or authorizing any Person to sell the
Excluded Advertising Inventory for the offering of any kind of advertising
(including Real Estate Advertising, Derivative Real Estate Advertising and Non-Real
Estate Advertising). Notwithstanding anything to the contrary herein, SINA and any
of its Affiliates shall have the right to directly sell or authorize any Person to
sell the Offsite Advertising Inventory for the offering of Non-Real Estate
Advertising and Derivative Real Estate Advertising subject to the SINA Approval
Procedures and Rules.

     2.02 Sale Agency for Leju Channel Advertising Inventory.

     (a) Pursuant to the terms and conditions of this Agreement, Leju shall, and
shall procure any Leju Affiliate operating Leju Channels to, authorize SINA and any
SINA Wholly-owned Subsidiary designated by SINA in writing from time to time
(collectively, “Leju Agent”) as the sole and exclusive agent of Leju and
subject to the advertising procedures and inventory release guidelines to be
formulated by Leju, if any, which is applicable to any other major advertising agent
of Leju and consistent with the general practice of Internet advertising industry
(“Leju Approval Procedures and Rules”), to sell any Advertising Inventory on
Leju Channels (“Leju Channel Advertising Inventory”) in connection with
offering of Non-Real Estate Advertising during the term hereof. For avoidance of
any doubt, during the term of this Agreement, neither Leju nor any Leju Affiliate operating Leju
Channels may directly or authorize any Person other than Leju Agent to sell Leju
Channel Advertising Inventory in connection with the offering of Non-Real Estate
Advertising. Leju shall have the right to amend the Leju Approval Procedures and
Rules from time to time, provided that such amendment shall

 

 

also be applicable to any other major advertising agent of Leju and consistent with the
general practice of Internet advertising industry.

     (b) Without prior written consent of Leju, Leju Agent may not sell Leju Channel
Advertising Inventory, or use Leju Channel Advertising Inventory by way of
advertising exchange with other Person, in connection with the offering of Real
Estate Advertising.

     (c) Nothing in this Agreement shall be construed in any way to restrict Leju or
any of its Affiliates from directly selling or authorizing any Person to sell any
Leju Channel Advertising Inventory in connection with the offering of Real Estate
Advertising and Derivative Real Estate Advertising.

     2.03 Sale of Derivative Real Estate Advertising.

     (a) If any Party (“Derivative Advertising Applicant”) intends to offer
any Derivative Real Estate Advertising on the Advertising Inventory owned by the
other Party (“Derivative Advertising Applicantee”), the Derivative
Advertising Applicant, prior to its first offering of such Derivative Real Estate
Advertising, shall give a writing notice to the Derivative Advertising Applicantee,
setting forth the type of the advertiser and content of the Derivative Real Estate
Advertising intended to offer. If the Derivative Advertising Applicantee in its
reasonable judgment believes the advertising described in such notice is Derivative
Real Estate Advertising, it shall give its consent to the Derivative Advertising
Applicant in writing within three (3) days upon its receipt of such notice. No
advertising shall be deemed as Derivative Real Estate Advertising unless and until
agreement by the Parties in writing subject to the procedures of this Section
2.03(a).

     (b) If any type of Derivative Real Estate Advertising has been mutually agreed
by the Parties in writing according to the procedures set forth under Section
2.03(a) of this Agreement, each Party may offer any Derivative Real Estate
Advertising under such type pursuant to Section 2.03(c) or (d) of this Agreement
without regards to the approval procedures set forth under Section 2.03(a) of this
Agreement; provided, however, that each Party may refuse to offer such
particular advertising if such Party raises reasonable challenge as to whether such
particular advertising is under the type of the Derivative Real Estate Advertising
mutually agreed by the Parties in writing under Section 2.03(a) of this Agreement,
until and unless such particular advertising is mutually agreed by the Parties in
writing pursuant to Section 2.03(a) of this Agreement.

     (c) During the term hereof, SINA shall, and shall procure any SINA Affiliate
operating SINA Website to, authorize SINA Agent to sell, on non-sole and
non-exclusive basis and subject to the SINA Approval Procedures and Rules,
Advertising Inventory on SINA Website other than

 

 

Leju Channels in connection with the offering of Derivative Real Estate Advertising.

     (d) During the term hereof, Leju shall, and shall procure any Leju Affiliate
operating Leju Channels to, authorize Leju Agent to sell, on non-sole and
non-exclusive basis and subject to the Leju Approval Procedures and Rules (if any),
Advertising Inventory on Leju Channel Advertising Inventory in connection with the
offering of Derivative Real Estate Advertising.

     (e) Nothing in this Agreement shall be construed to restrict any Party from
directly or authorizing any Person to sell any Advertising Inventory owned by such
Party in connection with the offering of any type of Derivative Real Estate
Advertising.

     2.04 Scope of Authorization. Unless specifically authorized or provided under this Agreement, none of the Parties or
their respective Affiliates shall have the authority to act as the agent for or on behalf of, or
enter into any document legally binding upon, or incur any expense or disbursement upon, the other
Party or its Affiliates. Unless specifically authorized or provided under this Agreement, nothing
in this Agreement shall be deemed to require one Party to grant or license any intellectual
property or any other technology to the other Party or its Affiliates.

     2.05 No Partnership. Unless otherwise provided hereunder, nothing in this Agreement shall create any
associations, partnership, joint venture or the relationship of principal and agent between the
Parties, and the Parties shall be, with respect to each other, independent contractors and neither
Party shall obligate the other in any way.

ARTICLE III

GIVEAWAY OF ADVERTISING INVENTORY

     3.01 Principle. Except as provided under this Article 3 hereof, neither Party is obliged to provide
giveaway Advertising Inventory to the other Party.

     3.02 Giveaway Corresponding to Fixed Location Advertising Inventory.

     (a) Corresponding to the Fixed Location Advertising Inventory provided by SINA
to SINA Agent in any Agency Period, SINA shall provide SINA Agent giveaway
Advertising Inventory as follows (“Fixed Location Giveaway Advertising
Inventory”):

     The Fixed Location Giveaway Advertising Inventory provided by SINA to SINA Agent during any
Agency Period shall have a total List Price equal to the product of

 

 

Fixed Location Advertising Annual Cap of such Agency Period multiplied by seventy percent (70%).

     (b) Fixed Location Giveaway Advertising Inventory consists of:

     (i) Fixed location Advertising provided on the days other than
Business Days during an Agency Period (“Holiday Giveaway
Inventory”);

     (ii) Subject to the Advertising Inventory giveaway policies made and
amended from time to time by SINA, Advertising Inventory generally
identified by SINA on such channels as digital, chat, picture, forum,
mobile phone, books, foods, Shanghai, Guangdong, military, guests ,
cartoons, Q&A, weather and F1 (“Designated Giveaway Inventory”).
The Designated Giveaway Inventory in an Agency Period shall have a total
List Price equal to the product of the total List Price of Fixed Location
Giveaway Advertising Inventory of such Agency Period multiplied by sixty
percent (60%). SINA is entitled to make reasonable adjustment to the
location and display period in connection with the offering of Designated
Giveaway Inventory according to the Advertising Inventory giveaway policies
made and changed from time to time by SINA; and;

     (iii) Subject to the Advertising Inventory giveaway policies made and
amended from time to time by SINA, such Advertising Inventory on SINA
Website as agreed by the Parties (“Self-Selected Giveaway
Inventory”). The Self-Selected Giveaway Inventory in an Agency Period
shall have a total List Price equal to the balance of total List Price of
Fixed Location Giveaway Advertising Inventory less the total List Price of
Holiday Giveaway Inventory, and further less the total List Price of
Designated Giveaway Inventory, each in such Agency Period.

     (c) If the total List Price of Fixed Location Giveaway Advertising actually
used by SINA Agent by December 31 of any Agency Period fails to reach the total List
Price of Fixed Location Giveaway Advertising Inventory provided by SINA to SINA
Agent under Section 3.02(a) hereof for such Agency Period, the shortfall amount
shall be automatically reset to zero at 24:00 of such 31st of December
and not be carried over into the next Agency Period.

     3.03 Giveaway Corresponding to Commercial Advertising Inventory.

     (a) Corresponding to the Commercial Advertising Inventory provided by SINA to
SINA Agent in any Agency Period, SINA shall provide

 

 

SINA Agent giveaway Advertising Inventory as follows (“Commercial Giveaway Advertising Inventory”) :

     The Commercial Giveaway Advertising Inventory provided by SINA to SINA Agent during any Agency
Period shall have a total List Price equal to the product of the total List Price of Commercial
Advertising Inventory provided by SINA to SINA Agent during such Agency Period multiplied by zero
point six nine (0.69) and further multiplied by one point five (1.5).

     (b) The location and display period in connection with the offering of
Commercial Giveaway Advertising Inventory will be determined and adjusted by SINA in
accordance with the Advertising Inventory giveaway policies made and amended from
time to time by SINA.

     (c) If the total List Price of Commercial Giveaway Advertising actually used by
SINA Agent by December 31st of any Agency Period fails to reach the total
List Price of Commercial Giveaway Advertising Inventory provided by SINA to SINA
Agent under Section 3.03(a) hereof for such Agency Period, the shortfall amount
shall be automatically reset to zero at 24:00 of such 31st of December
and not be carried over into the next Agency Period.

ARTICLE IV

NON-SALABLE PROMOTION INVENTORY

     4.01 Internal Advertising Inventory. 

     (a) In each Agency Period, SINA shall provide the Advertising Inventory set
forth below (“Internal Advertising Inventory”) to SINA Agent for the purposes
provided under Section 4.03(b) of this Agreement:

     For the first Agency Period, the total List Price of the Internal Advertising Inventory
provided by SINA to SINA Agent shall be the amount of the total List Price of all Advertising
Inventory on the SINA Website actually used for the promotion of SINA’s brand, products, services
and images in the immediately preceding year, multiplied by three percent (3%), further multiplied
by the number of calendar days in the first Agency Period, and divided by 365.

     From and including the second Agency Period to and including the 11th Agency
Period, the total List Price of the Internal Advertising Inventory provided by SINA to SINA Agent
in each Agency Period shall be the following amount, whichever is lower:

 

 

     (i) the total List Price of all Advertising Inventory on the SINA
Website actually used for the promotion of SINA’s brand, products, services
and images in the immediately preceding year multiplied by three percent
(3%); provided, for the 11th Agency Period, it shall be
the total List Price of all Advertising Inventory on the SINA Website
actually used for the promotion of SINA’s brand, products, services and
images in the immediately preceding year multiplied by three percent (3%),
further multiplied by the number of calendar days in the first or the
11th Agency Period, as applicable, then divided by 365; and

     (ii) Internal Advertising Annual Cap (“Internal Advertising Annual
Cap”), which shall be: for the second Agency Period, an amount equal to
the total List Price of the Offsite Advertising Inventory actually sold to
clients by SINA Agents in the immediately preceding Agency Period
multiplied by 365, then divided by the number of calendar days in such
immediately preceding Agency Period; for each of the Agency Period from and
including the third Agency Period to and including the 10th
Agency Period, an amount equal to the total List Price of the Offsite
Advertising Inventory actually sold to clients by SINA Agents in the
immediately preceding Agency Period; and for the 11th Agency
Period, an amount equal to the total List Price of the Offsite Advertising
Inventory actually sold to clients by SINA Agents in the immediately
preceding Agency Period multiplied by the number of calendar days in the
11th Agency Period, then divided by 365.

     (b) Upon Leju’s request and subject to SINA’s consent, SINA may provide
additional Internal Advertising Inventory to SINA Agent for the purposes provided
under Section 4.03(b) in this Agreement.

     4.02 Content Promotion Location.

     (a) Within the term of this Agreement, SINA shall provide the Content Promotion
Location set forth in Schedule E of this Agreement (“Content Promotion
Location”) to SINA Agent for the purposes provided under Section 4.03(b) in this
Agreement.

     (b) Leju shall, and shall cause SINA Agent to, examine and censor any content
published on any Content Promotion Location. Similarly, SINA shall have the right
to examine and censor any content published by SINA Agent on any Content Promotion
Location. Leju shall, and shall cause SINA Agent to, remove any offending content
including, but not limited to, any illegal materials, pornographic, obscene or
sexually explicit materials, materials of a violent nature, or politically sensitive
materials, as soon as possible after it becomes aware of such offending content but
in no event later

 

 

than the timeframe prescribed by the Governmental Authority after receipt of
oral or written notice from SINA or such Governmental Authority. Any SINA Agent’s
failure to comply with this Section 4.02(b) shall be deemed a material breach of
this Agreement by Leju. Without limiting the foregoing obligations, Leju
acknowledges that SINA shall have the right to remove such offending content from
the Content Promotion Location.

     (c) In the event SINA receives notice from any Governmental Authority that the
Content Promotion Location contain any offending Content where (i) the basis or
nature of such offense has not previously been identified by any Governmental
Authority as offensive or inappropriate and (ii) SINA Agent has not also received
notice from such Governmental Authority, SINA shall promptly notify Leju of SINA’s
receipt thereof. Leju shall, and shall cause SINA Agent to, then use best efforts
to remove such content as soon as possible in accordance with the instructions of
such Governmental Authority. Notwithstanding the foregoing or anything in Section
8.02 to the contrary, in the event SINA fails to notify Leju of SINA’s receipt of
such notice from a Governmental Authority, such that SINA Agent does not have
sufficient time to remove such offending content, SINA Agent shall not be liable for
any fines or penalties imposed by a Governmental Authority in connection with such
offending content.

     4.03 No Sale.

     (a) Without SINA’s prior written consent, SINA Agent shall not sell, assign,
exchange, lease, license or transfer the Internal Advertising Inventory and/or
Content Promotion Location in other manners.

     (b) Internal Advertising Inventory and Content Promotion Location shall only be
used for (i) the promotion of the websites under the name of Leju and any Leju
Wholly-owned Subsidiary, and brands, images, products and services of Leju and any
Leju Wholly-owned Subsidiary (“Identified Brand”), (ii) the setup of
external links connecting to the websites set forth in Schedule F of this Agreement
(“Identified Website”), and (iii) the publishing of real estate related
ranking list prepared by CRIC or any of its Affiliate. For avoidance of doubt,
without SINA’s prior written consent, SINA Agent may not promote, publish, post,
display or imply any of “”, “CRIC” or similar brand, identification,
trademark, trade name, image, graph, character, typeface, symbol and information on
the Internal Advertising Inventory and/or Content Promotion Location, shall not set
up any external links connecting to any website, domain name or webpage other than
Identified Website on the Internal Advertising Inventory and/or Content Promotion
Location, and shall not promote or publish any brand, image, product and service
other than Identified Brand, with exception of the real estate related ranking list
prepared by CRIC and any of its Affiliate.

 

 

     4.04 No Carry-Over. As of December 31 of any Agency Period, if SINA Agent fails to actually use all Internal
Advertising Inventory and Content Promotion Location provided by SINA pursuant Section 4.01 and
Section 4.02 of this Agreement in such Agency Period, such unused parts will be reset automatically
on 24:00 of such 31st of December and shall not be carried over to the next Agency
Period by any means.

ARTICLE V

CALCULATION AND ADJUSTMENT OF LIST PRICE; ADJUSTMENT OF INVENTORY 

     5.01 Basic Principles. Any adjustment to the List Price of Advertising Inventory pursuant to this Agreement shall
not apply to the Advertising Inventory with respect to which any SINA Agent has completed
advertising, fixed the advertising schedule and entered into legally binding advertising agreement
with corresponding advertiser or its agent pursuant to this Agreement at the time of such
adjustment.

     5.02 Annual Adjustment of the List Price of Fixed Location Advertising Inventory. Without affecting the Fixed Location Advertising Annual Cap, starting from 2011,
Parties shall adjust the List Price of Fixed Location Advertising Inventory on November 15 of each
Agency Period pursuant to the following provisions:

     (a) Prior to November 5th of each Agency Period, SINA shall send a
written notice (“UIP Data Notice”) to Leju specifying the number calculated
by SINA based upon its daily monitoring data for (i) the unique IP address visits
(“UIP”) to the webpage/channel where each Fixed Location Advertising Inventory is
located (“Fixed Location Advertising Location”) from January 1st
to October 31st of such Agency Period (“Webpage UIP Number”), and
(ii) the change of the Webpage UIP Number for each Fixed Location Advertising
Location of such Agency Period from the immediately preceding Agency Period,
calculated according to following formula and expressed in percentage (“UIP
Change Rate”): UIP Change Rate = (CR - PR)÷ PR ×100%, where:

     CR represents the Webpage UIP Number of such Fixed Location Advertising Location in such
Agency Period; and

     PR represents the Webpage UIP Number of such Fixed Location Advertising Location in the
immediately preceding Agency Period.

     (b) Prior to November 15th, the Parties shall adjust the List Price
of each Fixed Location Advertising Location in written pursuant to the following
provisions:

 

 

     (i) With respect to Fixed Location Advertising Location, if the UIP
Change Rate of such Agency Period is zero (0), the List Price applicable to
such Fixed Location Advertising Location for the next Agency Period will
remain unchanged;

     (ii) With respect to Fixed Location Advertising Location, if the UIP
Change Rate of such Agency Period is not equal to zero (0), the List Price
applicable to such Fixed Location Advertising Location for the next Agency
Period will be an amount equal to the List Price of such Fixed Location
Advertising Location in such Agency Period multiplied by (1+R), of which R
represents the UIP Change Rate of such Fixed Location Advertising Location
in such Agency Period, expressed in percentage; provided, if the UIP
Change Rate exceeds positive fifteen percent (+15%), R shall be positive
fifteen percent (+15%); if the UIP Change Rate is less than negative fifteen
percent (-15%), R shall be negative fifteen percent (-15%).

     (iii) If the total amount of the List Price of all Fixed Location
Advertising Location after the forgoing adjustment exceeds the Fixed
Location Advertising Annual Cap, SINA shall have the right to remove
appropriate amount of Fixed Location Advertising Location from the list of
the Fixed Location Advertising Location of such Agency Period, and treat the
rest Fixed Location Advertising Inventory as the Fixed Location Advertising
Inventory provided by SINA to SINA Agents for the next Agency Period, so
that the total amount of the List Price of the Fixed Location Advertising
Inventory provided by SINA to SINA Agents for the next Agency Period shall
be equal to the Fixed Location Advertising Annual Cap. Without prejudice to
the rights of SINA to remove Fixed Location Advertising Location under this
Section 5.02(b)(iii) and subject to compliance with Section 2.01 of this
Agreement, the Parties shall negotiate to agree upon the specific location
and/or number of Fixed Location Advertising Location to be removed.

     (iv) If the total List Price of all Fixed Location Advertising Location
after the forgoing adjustment is lower than the Fixed Location Advertising
Annual Cap, Leju will be entitled to request SINA to provide more Fixed
Location Advertising Location, as appropriate, in addition to these Fixed
Location Advertising Locations set forth in the list of Fixed Location
Advertising Location for such Agency Period. Such additional Fixed Location
Advertising Location and the Fixed Location Advertising Location of such
Agency Period shall be collectively constitute the Fixed Location
Advertising Location of such Agency Period provided by SINA to SINA Agents
for the next Agency Period, so as to ensure the total List Price of the
Fixed Location Advertising Inventory provided by SINA to SINA Agents for the
next Agency Period be equal to the Fixed Location Advertising Annual Cap.
Without prejudice to the rights of Leju to request additional Fixed Location
Advertising Location under this Section 5.02(b)(iv) and subject

 

 

to compliance with Section 2.01 of this Agreement, the Parties shall
negotiate to agree on the specific advertising location and/or numbers of
such increased Fixed Location Advertising Location. The List Price of such
increased Fixed Location Advertising Location shall be determined pursuant
to Section 5.04(b).

     5.03 Annual Adjustment of Fixed Location Advertising Inventory. Leju shall provide to SINA a written report on or before the 15th day of November in
each Agency Period during the term of this Agreement, setting forth the total List Price (which
amount may be equal to, larger, or lower than the Fixed Location Annual Cap of such Agency Period),
locations and numbers of the Fixed Location Advertising Inventory that SINA Agent plans to sell in
the immediately next Agency Period. Upon receipt of such written report, the Parties shall
negotiate the items listed therein in good faith and reach agreement in writing no later than the
15th day of January in the immediately next Agency Period. The Fixed Location Annual
Cap, and locations and numbers of Fixed Location Advertising Inventory available in the immediately
next Agency Period shall be those as agreed by the Parties in writing.

     5.04 Temporary Adjustment of Fixed Location Advertising Inventory. Except for any adjustment set forth in Section 5.02 and Section 5.03, if
any Party of this Agreement intends to (i) change the location of the Fixed Location
Advertising Inventory or replace the former Fixed Location Advertising Inventory
with new Fixed Location Advertising Inventory, in each case without affecting Fixed
Location Annual Cap, or (ii) increase or reduce Fixed Location Advertising
Inventory, such Party shall deliver a written notice to the other Party sixty (60)
days in advance, which specifies the detailed proposal of the change of Fixed
Location Advertising Inventory and the effective time of such change. Upon receipt
of such written notice by the other Party, the Parties shall negotiate to agree on
the plan of the change of Fixed Location Advertising Inventory and conclude such
agreement in writing.

     (b) With respect to any increased Fixed Location Advertising Location pursuant
to Section 5.02, Section 5.03 and 5.04(a), its List Price shall be calculated in
accordance with the following methods:

     (i) If the increased Fixed Location Advertising Location has not been
sold, its List Price shall be mutually agreed by Parties;

     (ii) If the increased Fixed Location Advertising Location has been
actually sold, its List Price shall be equal to the List Price fixed and
announced by SINA according to its uniform price policy at that time.

     5.05 The List Price of Commercial Advertising. SINA shall have the right to adjust the List Price of Commercial Advertising Inventory
according to its uniform price policy from time to time.

 

 

     5.06 The List Price of Giveaway Advertising. SINA shall have the right to adjust the List Prices of Fixed Location Giveaway
Advertising Inventory and Commercial Giveaway Advertising Inventory according to its uniform price
policy and giveaway policy of Advertising Inventory from time to time.

     5.07 The List Price of Internal Advertising Inventory. SINA shall have the right to adjust the List Prices of Internal Advertising Inventory according
to its uniform price policy from time to time.

     5.08 The Adjustment of Content Promotion Location. Under the following circumstances, the Party proposing the change of Content Promotion Location
shall notify the other Party in written and at least sixty (60) days in advance of the proposal and
time of the change. Upon the receiving of such written notice by the other Party, Parties shall
negotiate to resolve the issue of change of Content Promotion Location:

     (i) SINA needs to modify the webpage where the Content Promotion
Location locates;

     (ii) Leju need to increase Content Promotion Location or relocate the
existing Content Promotion Location; or

     (iii) Other circumstances mutually agreed by Parties.

ARTICLE VI

DISTRIBUTION AND PAYMENT OF ADVERTISING REVENUE

     6.01 Basic Principles. Unless expressly agreed in this Agreement or by Parties otherwise, either Party shall
have no right to collect, share or claim any Advertising Revenue, agency commission, sales
commission or charges in other manners from the other Party, or request the other Party to bear any
costs and expenses.

     6.02 Payment corresponding to Offsite Advertising Inventory.

     (a) As the consideration for the Advertising Inventory provided and the sales
agency of Advertising Inventory granted by SINA to SINA Agents for each Agency
Period pursuant to Section 2.01, Article 3 and Article 4 of this Agreement, SINA
shall have the right to collect the following charges (“SINA Advertising Inventory
Fee”) from SINA Agents:

     (i) If the total List Price of Offsite Advertising Inventory actually
sold by SINA Agents in such Agency Period does not exceed Offsite Inventory
Cap, the SINA Advertising Inventory Fee of such

 

 

Agency Period shall be the product of the total List Price of Offsite Advertising Inventory actually
sold by SINA Agents in such Agency Period multiplied by twenty-five percent
(25%), further multiplied by fifteen percent (15%).

     (ii) If the total List Price of Offsite Advertising Inventory actually
sold by SINA Agents in such Agency Period exceeds Offsite Inventory Cap of
such Agency Period, the SINA Advertising Inventory Fee of such Agency
Period shall be the sum of (i) the product of the Offsite Inventory Cap of
such Agency Period multiplied by twenty-five percent (25%) and further
multiplied by fifteen percent (15%), plus (ii) the amount calculated in
accordance with the following formula:

(LR
- M) × 25% × 85%, of which: LR represents the total List Price of
Offsite Advertising Inventory actually sold by SINA Agents in such Agency
Period, and M represents the Offsite Inventory Cap of such Agency Period.

     (b) Within thirty (30) Business Days following the end of each calendar
quarter, Leju shall submit a written notice (“Leju Quarterly Revenue
Notice”) to SINA, truly presenting (i) the total amount of the List Price of
Offsite Advertising Inventory actually sold by SINA Agents; and (ii) the Advertising
Revenue generated from the Offsite Advertising Inventory actually sold by SINA
Agents and the Advertising Revenue generated from the Advertising Inventory on Leju
Channels actually sold by Leju and its Affiliate (collectively, “Leju Quarterly
Advertising Revenue”). Simultaneously with the submission of Leju Quarterly
Revenue Notice to SINA, Leju shall, and shall cause each SINA Agent to, pay the
charge calculated on the following method to the bank account designated by SINA
(“Leju Quarterly Payment”):

Leju Quarterly Payment shall be an amount equal to the product of total List Price
of Offsite Advertising Inventory actually sold by SINA Agents in such quarter
multiplied by twenty five percent (25%) and further multiplied by fifteen percent
(15%).

SINA shall issue invoices to SINA Agents within three (3) Business Days upon
receiving the Leju Quarterly Payment.

     (c) Within thirty (30) Business Days following the end of each Agency Period,
Leju shall submit a written notice (“Leju Annual Revenue Notice”) to SINA,
which truly reveals in such Agency Period (i) the total amount of the List Price of
Offsite Advertising Inventory actually sold by SINA Agents; and (ii) the Advertising
Revenue generated from the Offsite Advertising Inventory actually sold by SINA Agents and the Advertising Revenue
generated from the Advertising Inventory on Leju Channels actually sold by Leju and
its Affiliate (collectively, “Leju Annual Advertising

 

 

Revenue”). If the aggregate amount of each Leju Quarterly Payment paid by Leju to SINA in such Agency
Period is lower than the SINA Advertising Inventory Fee payable by SINA Agent to
SINA pursuant to Section 6.02(a) of this Agreement, Leju shall, and shall cause each
SINA Agent to, pay the shortfall amount therefrom to a bank account designated by
SINA simultaneously with submission of the Leju Annual Revenue Notice to SINA. SINA
shall issue invoice to Leju within three (3) Business Days upon its receipt of such
shortfall amount. If the aggregate amount of each Leju Quarterly Payment paid by
Leju to SINA in such Agency Period is higher than the SINA Advertising Inventory Fee
payable by SINA Agent to SINA pursuant to Section 6.02(a) of this Agreement, SINA
shall pay the excess amount therefrom to a bank account designated by Leju within
three (3) Business Days upon its receipt of Leju Annual Revenue Notice submitted by
Leju. SINA and Leju shall jointly make invoice adjustment in accordance with
applicable financial regulations within three (3) Business Days upon receipt of such
excess amount by Leju, so as to make the invoiced amount consistent with the amount
actual paid by SINA Agents.

     6.03 Payment corresponding to Advertising Inventory on Leju Channels.

     (a) As the consideration for the Advertising Inventory provided and the sales
agency of Advertising Inventory granted by Leju to Leju Agents pursuant to Section
2.02, Leju shall have the right to collect the following charges (“Leju
Advertising Inventory Fee”) from Leju Agent:

Leju Advertising Inventory Fee shall be an amount equal to the product of the
Advertising Revenue generated from the sale of Advertising Inventory on Leju
Channels by Leju Agents multiplied by eighty-five percent (85%).

     (b) Within thirty (30) Business Days following the end of each calendar
quarter, SINA shall submit a written notice to Leju, truly presenting the
Advertising Revenue generated from the sale of Advertising Inventory on Leju
Channels by Leju Agents during such quarter. Simultaneously with such submission,
SINA shall, and shall cause each Leju Agent to, pay the Leju Advertising Inventory
Fee calculated pursuant to Section 6.03(a) of this Agreement to a bank account
designated by Leju. Leju shall issue invoice to Leju Agents within three (3)
Business Days upon its receipt of the Leju Advertising Inventory Fee.

     6.04 Payment corresponding to Derivative Real Estate Advertising Inventory.

     (a) As the consideration for the Advertising Inventory provided and the sales
agency of Advertising Inventory granted by SINA to SINA Agents pursuant to Section
2.03(c), SINA shall have the right to collect the

 

 

following charges(“SINA Derivative Real Estate Advertising Inventory Fee”) from SINA Agents:

SINA Derivative Real Estate Advertising Inventory Fee is equal to eighty-five
percent (85%) of the Advertising Revenue generated from the Advertising Inventory on
the SINA Website but other than Leju Channels sold by SINA Agents pursuant to
Section 2.03(c) of this Agreement.

     (b) Within thirty (30) Business Days following the end of each calendar
quarter, Leju shall submit a written notice to SINA, truly presenting the
Advertising Revenue generated from the sale of Advertising Inventory on the SINA
Website (other than Leju Channels) during such quarter by SINA Agent pursuant to
Section 2.03(c) of this Agreement. Simultaneously with such submission, Leju shall,
and shall cause each SINA Agent to, pay SINA Derivative Real Estate Advertising
Inventory Fee calculated pursuant to Section 6.04(a) to a bank account designated by
SINA. SINA shall issue invoice to SINA Agents within three (3) Business Days upon
its receipt of SINA Derivative Real Estate Advertising Inventory Fee.

     (c) As the consideration for the Advertising Inventory provided and the sales
agency of Advertising Inventory granted by Leju to Leju Agents pursuant to Section
2.03(d), Leju shall have the right to collect the following charges (“Leju
Derivative Real Estate Advertising Inventory Fee”) from SINA:

Leju Derivative Real Estate Advertising Inventory Fee is equal to eighty-five
percent (85%) of the Advertising Revenue generated from the Advertising Inventory on
Leju Channels sold by Leju Agents pursuant to Section 2.03(d) of this Agreement.

     (d) Within thirty (30) Business Days following the end of each calendar
quarter, SINA shall submit a written notice to Leju, truly presenting the
Advertising Revenue generated from the sale of Advertising Inventory on Leju
Channels during such period by Leju Agents pursuant to Section 2.03(d) of this
Agreement. Simultaneously with such submission, SINA shall, and shall cause each
Leju Agent to, pay Leju Derivative Real Estate Advertising Inventory Fee calculated
pursuant to Section 6.04(c) to a bank account designated by Leju. Leju shall issue
invoice to Leju Agents within three (3) Business Days upon its receipt of the Leju
Derivative Real Estate Advertising Inventory Fee.

     6.05 Payment under Section 2.01(g). For any Advertising Inventory sold by SINA Agents in violation of Section 2.01(g) of this
Agreement, SINA shall have the right to collect entire Advertising Revenue from SINA Agents.

 

 

     6.06 Payment under Section 2.02(b). For any Advertising Inventory sold by Leju Agents in violation of Section 2.02(b) of this
Agreement, Leju shall have the right to collect entire Advertising Revenue from Leju Agents.

     6.07 Payment Liabilities.

     (a) For any payment maid by SINA Agents to SINA pursuant to this Article 6,
Leju shall assume irrevocable joint and several liability to SINA.

     (b) For any payment payable by Leju Agent to Leju pursuant to this Article 6,
SINA shall assume irrevocable joint and several liability to Leju.

ARTICLE VII

ADVERTISING REVIEW; ACCESS TO INFORMATION; AUDIT

     7.01 SINA’s Advertising Review.

     (a) Subject to prior review of SINA, SINA Agent may offer any advertising in
compliance with SINA Approval Procedures and Rules on any SINA Advertising
Inventory, including Internal Advertising Inventory, that may be sold and used by
SINA Agent under this Agreement.

     (b) SINA shall have refusal right to place and release an advertising if such
advertising is deemed to be against to Section 2.01(g) and/or Section 4.03(b) of
this Agreement after SINA’s review of such advertising submitted by SINA Agent
pursuant to Section 7.01(a) of this Agreement. And SINA shall have right to
immediately terminate the release and remove such advertising if SINA finds that any
advertising placed by SINA Agent is against to Section 2.01(g) and/or Section
4.03(b) of this Agreement.

     7.02 Leju’s Advertising Review.

     (a) Subject to reasonable prior review of Leju, Leju Agent may offer any
advertising in compliance with Leju Approval Procedures and Rules on any Leju
Advertising Inventory that may be sold by Leju Agent under this Agreement.

     (b) Leju shall have refusal right to place and release an advertising if such
advertising is deemed to be against to Section 2.02(b) of this

 

 

Agreement after Leju’s review of such advertising submitted by Leju Agent
pursuant to Section 7.02(a) of this Agreement. And Leju shall have right to
immediately terminate the release and remove such advertising if Leju finds that any
advertising placed by Leju Agent is against to Section 2.02(b) of this Agreement.

     7.03 Access to Information. From the date hereof until six months after the expiration of this Agreement, upon
reasonable notice, each Party shall cause its officers, directors, employees, agents,
representatives, accountants and counsel to: (i) afford the officers, employees, agents,
accountants, counsel and representatives of the other Party reasonable access, during normal
business hours, to the books and records of such Party and (ii) furnish to the officers, employees,
agents, accountants, counsel and representatives of the other Party such additional financial and
operating data and other information (or legible copies thereof) as the other Party may from time
to time reasonably request.

     7.04 Audit. In order to verify the accuracy of any written notice or report (including but not limited to
Leju Quarterly Revenue Notice and Leju Annual Revenue Notice, but excluding any written notice
issued by any Party pursuant to Section 9.02 of this Agreement) issued by the other Party, each
Party may, within six months upon its receipt of such notice or report, retain an external auditor
(which auditor shall be qualified under U.S. GAAP) to audit the books and records of the other
Party. Any such audit may be conducted only with reasonable notice, during the normal business
hours of the Party under audit, and at the sole cost and expense of the auditing Party.

ARTICLE VIII

REPRESENTATIONS AND WARRANTIES; INDEMNIFICATION

     8.01 Representations, Covenants and Warranties.

     (a) Each Party represents and warrants to the other Party that (i) it has the
requisite corporate power and authority to execute and deliver this Agreement and to
perform its obligations hereunder; (ii) the execution, delivery and performance of
this Agreement by it and the consummation by it of the transactions contemplated
hereby are in compliance with its registered business scope, have been duly
authorized and approved by all necessary board and shareholder action, and will not
conflict with any Law or Governmental Order applicable to it or result in the breach
of or require any consent under, contract, agreements or other legal documents that
have binding effect on it; and (iii) it is not subject to any bankruptcy or
insolvency proceedings.

     (b) Each Party acknowledges and undertakes to perform this Agreement in
accordance with PRC and any other applicable Law, including without limitation
designating any of its duly qualified Affiliate to exercise its rights and perform
its obligations under this Agreement, and cause their

 

 

respective Affiliates de facto performing this Agreement to enter into further
agreement, in each case to comply with applicable requirement under PRC Law. For
avoidance of doubt, each Party is liable to perform any of its obligations under
this Agreement if any of its Affiliate fails to do so.

     8.02 Indemnification. Each Party agrees to defend, indemnify and hold the other Party and its Affiliates, directors,
officers, employees, and agents harmless from all claims, demands, suits, causes of action, losses,
damages, judgments, costs and expenses (including reasonable attorneys’ fees and arbitration fees)
from and against any and all direct losses and foreseeable indirect losses suffered or incurred by
them arising out of or resulting from any breach of such Party of any provision of this Agreement.

ARTICLE IX

EFFECTIVENESS; EXTENSION; TERMINANTION

     9.01 Effectiveness and Term. The term of this Agreement (the “Initial Term”) shall be ten (10) years commencing from the
date of this Agreement. Within twelve months before expiration date (the “Expiration Date”) of the
Initial Term, Parties shall endeavor to negotiate the extension of this Agreement.

     9.02 Termination.

     (a) This Agreement may be terminated by unanimous consent of SINA and Leju.

     (b) If a Party to this Agreement is unable to pay its matured debt, bankruptcy
or entering into bankruptcy or liquidation procedure and such bankruptcy or
liquidation procedure has not been cancelled within seven (7) days, the other Party
may terminate this Agreement.

     (c) SINA may terminate this Agreement by providing prior written notice to Leju
upon:

     (i) Occurrence of Leju Control Change without prior SINA’s written
consent;

     (ii) Occurrence of CRIC Control Change;

     (iii) The material default or breach by Leju or its any affiliate of
any provision of this Agreement, and, if such default or breach is capable
of cure, such default or breach continues uncured for a period of thirty
(30) days after receipt of written notice thereof; provided,

 

 

however, that in the event that Leju has in good faith
commenced cure within such thirty (30) day period, but cannot practically
cure such default or breach within such thirty (30) day period, the Parties
shall negotiate a reasonable additional period (not more than sixty (60)
days) to cure. The Parties hereby agree and acknowledge that if SINA Agent
sells or provides any Advertising Inventory against Section 2.01(g) and/or
Section 4.03(b) of this Agreement and advertising revenue, which is caused
by such activity in any calendar quarter, is five percent (5%) more than
Leju Advertising Revenue of such quarter, and such event shall be deemed
one of the events that constitute a material breach of this Agreement by
Leju.

     (d) Leju may issue a written notice to SINA to terminate this Agreement upon:

     (i) The material default or breach by SINA or its any affiliate of any
provision of this Agreement, and, if such default or breach is capable of
cure, such default or breach continues uncured for a period of thirty (30)
days after receipt of written notice thereof; provided,
however, that in the event that SINA has in good faith commenced
cure within such thirty (30) day period, but cannot practically cure such
default or breach within such thirty (30) day period, the Parties shall
negotiate a reasonable additional period (not more than sixty (60) days)
to cure. The Parties hereby agree and acknowledge that if Leju Agent sells
or provides any Advertising Inventory against Section 2.02(b) of this
Agreement and advertising revenue, which is caused by such activity in any
calendar quarter, is five percent (5%) more than Leju Advertising Revenue
of such quarter, and such event shall be deemed one of the events that
constitute a material breach of this Agreement by SINA.

     9.03 Consequence of Termination. Upon the termination of this Agreement:

     (a) all rights or interest granted to SINA Agents or Leju Agents, as the case
may be, shall immediately terminated;

     (b) SINA Agent shall immediately cease agency sale of any Advertising
Inventory (including Giveaway Advertising Inventory) that is provided by SINA
pursuant to this Agreement; and cease to utilize any Internal Advertising Inventory
or Content Promotion Location that is provided by any SINA pursuant to this
Agreement;

     (c) Leju Agent shall immediately cease agency sale of any Advertising
Inventory that is provided by Leju pursuant to this Agreement; and

 

 

     Any amounts owing from one Party to the other Party shall be paid within 10 Business Days
after the termination of this Agreement.

     9.04 Survival. The duties and obligations of the Parties under Section 8.02, Section 9.03 and Article 10
shall survive any termination or expiration of this Agreement.

ARTICLE X

GENERAL PROVISIONS

     10.01 Confidentiality. In performing its obligations under this Agreement, either Party (the “Recipient”)
may obtain certain confidential information (“Confidential Information”) of the other Party
(the “Disclosing Party”). For purposes of this Agreement, “Confidential Information” shall
mean information, documents and other tangible things, provided by either Party to the other, in
whatever form, relating to such Party’s business and marketing, including such Party’s financial
information, personal information, customer lists, service plans and marketing plans, whether alone
or in its compiled form and whether marked as confidential or not. The Recipient shall maintain in
confidence all Confidential Information and shall not disclose such Confidential Information to any
third party without the express written consent of the other Party except to those of its
employees, subcontractors, consultants, representatives and agents as are necessary in connection
with activities as contemplated by this Agreement. In maintaining the confidentiality of
Confidential Information, the Recipient shall exercise the same degree of care that it exercises
with its own confidential information, and in no event less than a reasonable degree of care. The
Recipient shall ensure that each of its employees, subcontractors, consultants, representatives and
agents holds in confidence and makes no use of the Confidential Information for any purpose other
than those permitted under this Agreement or otherwise required by law. Upon request by the other
Party, the Recipient shall return, destroy or otherwise handle as instructed by the other Party,
any documents or software containing such Confidential Information, and shall not continue to use
such Confidential Information. The obligation of confidentiality contained in this Section 10.01
shall not apply to the extent that (a) the Recipient is required to disclose information by order
or regulation of a Governmental Authority or a court of competent jurisdiction; provided,
however, that the Recipient shall not make any such disclosure without first notifying the
other Party and allowing the other Party a reasonable opportunity to seek injunctive relief from
(or a protective order with respect to) the obligation to make such disclosure; or (b) the
Recipient can demonstrate that (i) the disclosed information was at the time of such disclosure to
the Recipient already in (or thereafter enters) the public domain other than as a result of actions
of the Recipient, its directors, officers, employees or agents in violation hereof, (ii) the
disclosed information was rightfully known to the Recipient prior to the date of disclosure, or
(iii) the disclosed information was received by the Recipient on an unrestricted basis from a
source unrelated to any Party and not under a duty of confidentiality to the other Party.

     10.02 Taxes. Each Party shall be responsible for taxes that should be born by its in accordance with
applicable Law. If any Party pays any taxes that should have been born by the other Party in
accordance with Law, such other Party shall reimburse such Party

 

 

within seven (7) days after its receipt of documentation evidencing such tax payment so incurred by
such Party.

     10.03 Expenses. Except as otherwise specified in this Agreement, all costs and expenses, including but not
limited to the fees and disbursements of legal counsel, financial advisors and accountants,
incurred in connection with this Agreement and the transactions contemplated in this Agreement
shall be paid by the Party incurring such costs and expenses.

     10.04 Notices. All notices, requests, demands, claims and other communications required or permitted to be
delivered, given or otherwise provided under this Agreement must be in writing and must be
delivered, given or otherwise provided

     (a) by hand (in which case, it shall be effective upon delivery);

     (b) by telecopy with confirmation by overnight delivery as provided in clause
(c) below (in which case, it shall be effective upon receipt of confirmation of good
transmission); or

     (c) by overnight delivery by a internationally recognized courier service (in
which case, it shall be effective on the second (2nd) business day after being
deposited with such courier service);

in each case to the address (or telecopy number) listed below:

if to SINA:

SINA Corporation

20/F Beijing Ideal International Plaza

No. 58 Northwest 4th Ring Road

Haidian District, Beijing, 100090

People’s Republic of China

Facsimile: +86 10 8260 7166

Attention: Head of Legal Department (Xie Guomin)

Copy to (which shall not constitute any notice):

Shearman & Sterling LLP

12th Floor East Tower, Twin Towers

B-12 Jianguomenwai Dajie

Beijing 100022, China

Facsimile: +86 10 6563 6001

Attention: Lee Edwards, Esq.

if to Leju:

 

 

China Online Housing Technology Corporation

20/F Beijing Ideal International Plaza

No. 58 Northwest 4th Ring Road

Haidian District, Beijing, 100090

People’s Republic of China

Facsimile: +86 10 8260 7166

Attention: Luo Jun

Copy to (which shall not constitute any notice):

Skadden, Arps, Slate, Meagher & Flom

42/F, Edinburgh Tower, The Landmark

12 Queen’s Road Central, Hong Kong

Facsimile: +852 3740 4727

Attention: Jonathan B. Stone, Esq. and Z. Julie Gao, Esq.

     Each Party shall be entitled to specify a different address by giving notice as aforesaid to
the other Party.

     10.05 Public Announcements. No Party hereto shall make, or cause to be made, any press release or public announcement
in respect of this Agreement or the transactions contemplated hereby or thereby or otherwise
communicate with any news media without the prior written consent of the other Party, and the
Parties shall cooperate as to the timing and contents of any such press release or public
announcement. Notwithstanding the foregoing, where an announcement is required by Law, the Party
required to make such an announcement shall notify the other Party of such (and provide a copy of
such to the other Party) as soon as practicable in advance of such announcement and, to the extent
practical, take the views of the other Party in respect of such announcement into account prior to
making such announcement.

     10.06 Severability. If any term or other provision of this Agreement is held to be invalid, illegal or
incapable of being enforced by any rule of Law, or public policy, it shall be severed from the
remainder of this Agreement, which shall remain in full force and effect unless the severed
provision is essential to the rights or benefits intended by the Parties. In such event, the
Parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original
intent of the Parties as closely as possible in a mutually acceptable manner in order that the
transactions contemplated hereby be consummated as originally contemplated to the fullest extent
possible.

     10.07 Entire Agreement. This Agreement constitutes the entire agreement of the Parties hereto pertaining to the
subject matter hereof and supersedes all prior agreements and understandings pertaining thereto.

     10.08 Assignment. This Agreement and any rights or authority granted hereunder shall not be assigned or
transferred by either Party, including by operation of law, merger or otherwise, without the
express written consent of the other Party; Nevertheless,

 

 

either Party may assign or transfer this Agreement and any rights or authority granted under
this Agreement to the Person who holds all shares directly or indirectly and has the controlling
power (including the Person who is wholly controlled through the contractual arrangement) without
the consent of the other Party.

     10.09 No Third Party Beneficiaries. This Agreement shall be binding upon and inure solely to the benefit of the Parties and their
permitted assigns and successors, and nothing herein, express or implied, is intended to or shall
confer upon any other person or entity, any legal or equitable right, benefit or remedy of any
nature whatsoever, under or by reason of this Agreement.

     10.10 Amendment and Waiver. Any provision of this Agreement may be amended if, and only if, such amendment is in writing
and signed by all Parties hereto, and any provision of this Agreement may be waived if, and only
if, such waiver is in writing and signed by the Party against whom the waiver is to be effective.
No failure or delay by any Party in exercising any right, power or privilege hereunder (other than
a failure or delay beyond a period of time specified in this Agreement) shall operate as a waiver
thereof and no single or partial exercise thereof shall preclude any other or further exercise
thereof or the exercise of any other right, power or privilege. The rights and remedies herein
provided shall be cumulative and not exclusive of any rights or remedies provided by Law.

     10.11 No Presumption. The Parties acknowledge that each has been represented by counsel in connection with this
Agreement and the transactions contemplated by this Agreement. Accordingly, any applicable law
that would require interpretation of any claimed ambiguities in this Agreement against the Party
that drafted it has no application and is expressly waived. If any claim is made by a Party
relating to any conflict, omission or ambiguity in the provisions of this Agreement, no presumption
or burden of proof or persuasion will be implied because this Agreement was prepared by or at the
request of any Party or its counsel.

     10.12 Governing Law. This Agreement and any dispute, controversy or claim arising from or in connection with
this Agreement or its subject matter shall be governed by, and construed in accordance with, the
Laws of Hong Kong.

     10.13 Dispute Resolution. Any dispute, controversy or claim arising out of or relating to this
Agreement or its subject matter (including any dispute regarding the existence,
validity, formation, effect, interpretation, performance or termination of this
Agreement) (each a “Dispute”) shall be finally settled by arbitration.

     (b) The arbitration venue shall be Hong Kong, and the arbitration shall be
administered by the Hong Kong International Arbitration Centre (the “HKIAC”) in accordance with the HKIAC Administered Arbitration Rules
then in force (the “HKIAC Rules”).

 

 

     (c) The arbitration tribunal shall consist of three (3) arbitrators, whose
appointment shall be in accordance with HKIAC Rules.

     (d) Arbitration proceedings (including but not limited to any arbitral award
rendered) shall be in Chinese.

     (e) Subject to the approval of the tribunal, any Dispute which arises
subsequent to the commencement of arbitration of any existing Dispute(s), shall be
resolved by the tribunal already appointed to hear the existing Dispute(s).

     (f) The award of the arbitration tribunal shall be final and conclusive and
binding upon the parties as from the date rendered.

     (g) Judgment upon any award may be entered and enforced in any court having
jurisdiction over a party or any of its assets. For the purpose of the enforcement
of an award, the Parties irrevocably and unconditionally submit to the jurisdiction
of any competent court and waive any defenses to such enforcement based on lack of
personal jurisdiction or inconvenient forum.

     10.14 Specific Performance. Both Parties acknowledges and agrees that irreparable damages will be incurred and monetary
compensation is not sufficient for the breach of the Agreement in all circumstances if any of the
provisions of this Agreement are not performed in accordance with their specific terms,
Accordingly, in addition to any other right or remedy to which each Party may be entitled, at law
or in equity, each Party shall be entitled to enforce any provision of this Agreement by a decree
of specific performance and to temporary, preliminary and permanent injunctive relief to prevent
breaches or threatened breaches of any of the provisions of this Agreement, without posting any
bond or other undertaking.

     10.15 Force Majeure. Neither Party shall be liable for failure to perform any of its obligations under this
Agreement during any period in which such Party cannot perform due to hacker attack, fire, flood or
other natural disaster, war, embargo, riot or the intervention of any Governmental Authority,
provided, however, that the Party so delayed immediately notifies the other Party of such
delay. In no event shall such nonperformance by one Party be excused due to any such event for
longer than ninety (90) days.

     10.16 Counterparts. This Agreement may be executed and delivered (including execution and delivery by facsimile
transmission) in one or more counterparts, and by the different Parties hereto in separate
counterparts, each of which when executed and delivered shall be deemed to be an original but all of which taken together shall constitute
one and the same agreement. Copies of executed counterparts transmitted by telecopy or other
electronic transmission service shall be considered original executed counterparts for purposes of
this Section 10.16.

 

 

     10.17 Termination of the original Agency Agreement. Both Parties agree that the original Agency Agreement shall be terminated immediately and shall
not be in force any longer upon the Effective Date. And for the avoidance of doubt, no provision of
the original Agency Agreement shall remain effective upon such termination.

[SIGNATURES ON NEXT PAGE]

 

 

     IN WITNESS WHEREOF, each Party has caused this Agreement to be executed by their respective
officers thereunto duly authorized, as of the date first written above.

	 	 	 	 	 
	 	
SINA CORPORATION

 	 
	 	By:  	/s/ Charles Chao
 	 
	 
	 	 	Name:  	 	 
	 	 	Title:  	 	 
	 
	 	
CHINA ONLINE HOUSING TECHNOLOGY CORPORATION

 	 
	 	By:  	/s/ Xin Zhou
 	 
	 
	 	 	Name:  	 	 
	 	 	Title:  	 	 

 

 

	 	 	 	 	 

Schedule A : Types of Real Estate Advertising

			
	1	 	Developer’s Advertising:

	 	1.1	 	Industrial Real Estate

industrial factory, industrial park, logistics warehouses, industrial
land and demand land
	 
	 	1.2	 	Commercial Real Estate

shopping center, office building, multiplex, hotel/reception and
entertainment and design of commercial real estate
	 
	 	1.3	 	Residential Real Estate

ordinary residence, garden house, apartment, villa
	 
	 	1.4	 	Tourism Real Estate

holiday villa, Park house, leisure house

			
	2	 	Home Construction Material Advertising:

	 	2.1	 	Building Ceramics

tile, interior wall tile, exterior wall tile, paving tile, mosaic,
waist line and crystal
	 
	 	2.2	 	Bath & Toilet Appliances

bathtub, basin, stool/urinal/bidet, shower room, facet, shower cabin,
bathroom mirror and components
	 
	 	2.3	 	Kitchen Appliances

integrated kitchen, wall cabinet, kitchen cabinet and countertop
	 
	 	2.4	 	Residence Vertical Transportation

residence lift, panorama lift, escalator, cargo life, service lift
and moving pavement
	 
	 	2.5	 	HVAC System

central air conditioning, ventilation, heating supply, cleaning/air
condition for computer room, fresh air ventilator, heat collecting
system, waterway system and HVAC control
	 
	 	2.6	 	Healthcare Facilities

swimming pool, playground, flooring equipment, sport and leisure
equipemt, flower stand and dustbin
	 
	 	2.7	 	Landscape Material

flower and seeding, gardening material, water and spring, lighting,
scene, decoration material and flooring material
	 
	 	2.8	 	Floor

Laminate floor, solid wood floor, bamboo floor, cork floor, solid
laminate floor, plastic floor and anti-static floor

 

 

	 	2.9	 	Drop Ceiling

ceiling joist , ceiling and daylight plate
	 
	 	2.10	 	Coating

interior wall coating, exterior wall coating, floor coating, roof
coating, ceiling coating, anti-corrosion coating and waterproof
coating
	 
	 	2.11	 	Parking Lot

traffic control management, traffic safety facilities, traffic system
software, smart parking lot, auto parking system and garage door
	 
	 	2.12	 	Door & Window

wood door & window, steel door & window, revolving door, burglarproof
door, automatic door, plastic door & window, cast iron door & window,
plastic-steel door & window, stainless steel door & window, aluminum
door & window, glass steel door & window and garage door
	 
	 	2.13	 	Glass Curtain Wall

visible frame glass curtain wall, half invisible/ invisible frame
glass curtain wall, suspended full glass curtain wall and
point-supported glass curtain wall
	 
	 	2.14	 	Firefighting

fire alarm equipment, fire prevention materials and related products,
firefighting equipment, emergency life-saving equipment, electrical
fire safety products and personnel protective equipment
	 
	 	2.15	 	water supply and drainage

water, electricity and HVAC, pipeline and sewage system
	 
	 	2.16	 	Electrical

switch, plug and wire cable
	 
	 	2.17	 	Stone Material

stone care, artificial stone, cleaving stone, cultured stone,
granite, marble, sandstone and artistic component
	 
	 	2.18	 	Roofing Materials and Technology

roofing materials and technology
	 
	 	2.19	 	System Integrator

smart building system, building facades system, HVAC system,
residential lighting system, real estate information management
system, water supply and drainage system, building energy-saving
system, integrated kitchen, integrated bathroom, building automatic
control system, security systems and electrical automation system

 

 

			
	3	 	Real Estate Service Advertising:

	 	3.1	 	Real Estate Enterprise Consultancy

investment and financing consultancy, management consultancy,
engineering consultancy, legal consultancy, financial consultancy,
accumulation fund loan, real estate securities agent and real estate
investment fund
	 
	 	3.2	 	Real Estate Planning Agency

real estate market research, real estate consultancy, pre-planning
and real estate sales agent
	 
	 	3.3	 	Construction/Planning

urban planning, land planning, exploration and design, construction
design, engineering decoration design and curtain wall design
	 
	 	3.4	 	Property Management

property management of residence, commercial and office buildings
	 
	 	3.5	 	Landscape Planning & Design

urban landscape planning, residential landscape planning, tourism
area landscape planning, commercial landscape planning, environmental
art and R&D of gardening items
	 
	 	3.6	 	Garden Landscape Engineering

landscape greening engineering, garden greening, ancient architecture
in garden and garden supervisor
	 
	 	3.7	 	Exterior & Interior Design

exterior design, interior design, finished flat /show flat design and
business space design
	 
	 	3.8	 	Digital Building

building animation, indoor effect picture, virtual reality, animated
TV advertising, bid animation and multimedia/ E-Brochure
	 
	 	3.9	 	Building Model

design and manufacture of building model, building model material and
building structure model
	 
	 	3.10	 	Building Construction

building construction, fine decorated construction, external power
project, reinforcement and reconstruction, project management, fire
protection engineering and power transmission and distribution
engineering
	 
	 	3.11	 	Commercial Real Estate Operation and Management

commercial investment and financing, business planning, business invitation

 

 

	 	 	 	service, business management and business
	 
	 	3.12	 	Real Estate Appraisal / Survey

real estate appraisal / survey
	 
	 	3.13	 	Project Bidding Agency

project bidding agency
	 
	 	3.14	 	Land Auction Agency

land auction agency

 

 

Schedule B: Location of Navigation Bar leading to Leju Channels at SINA Homepage

Note: the arrows in the following captured screen point to the locations of “real estate”, “home
furnishing” and “health” of Leju Channels in the Navigation Bar of SINA Homepage, among which,
“health” will be renamed as “construction” or other name otherwise agreed by both Parties.

 

 

Schedule C: SINA Approval Procedures and Rules

			
	A.	 	Inventory Approval Procedures

 

 

			
	B.	 	Contract Approval Procedures

 

 

			
	C.	 	Modification Procedures

 

 

			
	D.	 	Advertising Inventory Release Rules

	1.	 	Any Offsite Advertising Inventory (including Fixed Location Advertising Inventory) made
available by SINA from time to time under its advertising filing system that has not been
reserved and that SINA Agent intends to acquire in connection with the offering of any type
of advertising contemplated under this Agreement shall be subject to the approval
procedures set forth under this Schedule C, and shall:

	 	i.	 	be reserved under such advertising filing system no less than
twenty-five (25) Business Days prior to its offering, and completed with contract
approval procedures within twenty-five (25) Business Days upon such reserve; or
	 
	 	ii.	 	be reserved under such advertising filing system no less than fifteen
(15) Business Days prior to its offering, produced into a draft contract form
within fifteen (15) Business Days upon such reserve, and completed with contract
approval procedures no less than three (3) Business Days prior to its offering.

	2.	 	Any Offsite Advertising Inventory unavailable under the advertising filing system
(“Non-standard Inventory”) that SINA Agent intends to acquire in connection with
the offering of any type of advertising contemplated under this Agreement shall be subject
to the approval procedures provided under this Schedule C, produced into a draft contract
form within five (5) Business Days upon the generation of the Non-standard Inventory in the
Non-standard Inventory list, and completed with contract approval procedures within ten
(10) Business Days upon the production of such draft contract form.
	 
	3.	 	SINA is entitled to release any foregoing Advertising Inventory in connection with the
offering of any advertising other than Real Estate Advertising and to any and all revenue
arising therefrom if SINA Agent fails to comply with the procedures and/or time
requirements provided under this Schedule C.

 

 

Schedule D: Fixed Location Advertising Inventory

	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	Unit List Price	 	 	 	 	 	Total List Price
	 	 	 	 	(RMB/Piece/Paid	 	 	 	 	 	(RMB/Paid
	Channel	 	Location	 	Day)	 	Piece	 	Day)
	SINA Homepage
	 	top to bottom	 	 	20,500	 	 	 	20	 	 	 	410,000	 
	SINA Homepage
	 	top to right side	 	 	17,000	 	 	 	9	 	 	 	153,000	 
	SINA Homepage
	 	top to left side	 	 	16,000	 	 	 	9	 	 	 	144,000	 
	SINA Homepage
	 	top to bottom	 	 	8,000	 	 	 	20	 	 	 	160,000	 
	SINA Homepage
	 	small scroll bar	 	 	9,000	 	 	 	5	 	 	 	45,000	 
	SINA Homepage
	 	top to bottom text link	 	 	5,500	 	 	 	8	 	 	 	44,000	 
	SINA Homepage
	 	left side flash (two rounds)	 	 	13,000	 	 	 	2	 	 	 	26,000	 
	 
	 	 	 	 	 	 	 	 	 	 	 	Total: 982,000	 

Note: for each Agency Period, Business Day is paid day and non-Business Day belongs to Holiday
Giveaway Inventory. The number of the paid day is 251 in a whole calendar year. If the Agency
Period is shorter a whole calendar year (like the 1st and 11th Agency
Period), the number of the paid day will be equal to that of all Business Day during such Agency
Period. Accordingly, unless adjusted pursuant to Section 5.03 and/or Section 5.04(a)(ii) of this
Agreement, the Fixed Location Advertising Annual Cap for each Agency Period from the 2nd
to 10th Agency Period is RMB 246,482,000, and the Fixed Location Advertising Annual Cap
for 1st and 11th Agency Period will be RMB982,000 multiplied by the number of
Business Day during each period respectively.

 

 

Schedule E : Content Promotion Location

	 	 	 	 	 	 	 	 	 
	Channel	 	Location Name	 	Reference Webpage	 	Piece	 	Note
	SINA Homepage
	 	Auto/Real Estate	 	http://www.sina.com.cn/	 	5.5	 	 
	News Center
	 	Category I— Brief News	 	http://news.sina.com.cn/	 	2/3	 	Not a whole piece
	 	Category II— Scroll News	 	http://news.sina.com.cn/	 	7	 	Middle bar
	 	 	 	 	 	5	 	Left Sidebar
	 	 	 	 	 	6	 	Right Sidebar
	 	Pictures Channel	 	http://news.sina.com.cn/photo/	 	1	 	Navigation Picture
	Blog Channel
	 	Category II — Real Estate	 	http://blog.sina.com.cn/	 	10	 	Middle bar
	 
	 	 	 	 	 	12	 	Left Sidebar
	 
	 	 	 	 	 	10	 	Right Sidebar
	Finance Channel
	 	Category I —
Finance News	 	http://finance.sina.com.cn/	 	3	 	Middle bar
	 	 	 	 	 	3	 	Left Sidebar
	 	Finance Channel	 	http://finance.sina.com.cn/money/index.shtml	 	Crosscutting	 	Mortgage Calculator
	BBS
	 	Category II	 	http://bbs.sina.com.cn/	 	Crosscutting	 	 

 

 

Schedule F: Identified Websites

1. Leju Channels

2. dichan.com

3. winfang.comexv10w32

Exhibit 10.33

EXECUTION VERSION

CONFIDENTIAL

DOMAIN NAME AND CONTENT LICENSE AGREEMENT

     This Domain Name and Content License Agreement (the “Agreement”) is made and entered
into, by and between Beijing SINA Internet Information Service Co., Ltd. (), a
limited liability company organized under the laws of the People’s Republic of China (hereinafter
“Licensor”) and Beijing Yisheng Leju Information Services Co., Ltd., a limited liability
company organized under the laws of the People’s Republic of China (“Licensee” and together
with Licensor, the “Parties” and each a “Party”) and is made effective as of the
Effective Date (defined below).

RECITALS

     WHEREAS, SINA Corporation, a company organized under the laws of the Cayman Islands
(“SINA”), and CRIC Holdings Limited, a company organized under the laws of the Cayman
Islands (“CRIC”), entered into that certain Share Purchase Agreement dated July 23, 2009
(the “Share Purchase Agreement”), pursuant to which SINA subscribes from CRIC the
Subscription Shares (as defined in the Share Purchase Agreement);

     WHEREAS, Licensor is the registrant of certain domain names as more particularly described
below that are related to the Business which it desires to license to Licensee and Licensee desires
to obtain a license from Licensor to such domain names to use in connection with its operation of
the Business on the terms and conditions set forth herein; and

     WHEREAS, Licensor and Shanghai SINA Leju Information Technology Co. Ltd. (“SINA Leju”)
entered into that certain Domain Name License Agreement dated May 8, 2008 (the “Original
Agreement”) and (i) Licensor and SINA Leju desire to terminate the Original Agreement pursuant
to the Mutual Termination Agreement attached hereto as Exhibit B and (ii) Licensee and
Licensor desire to enter into this Agreement, on or prior to the consummation of the transactions
contemplated by the Share Purchase Agreement.

     NOW, THEREFORE, for and in consideration of the mutual covenants and agreement of the Parties
and the faithful performance thereof, and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the Parties hereto agree as follows:

ARTICLE I

DEFINITIONS

     As used herein, the following terms shall have the meanings ascribed to them below.

     “Action” has the meaning set forth in Section 8.1.

     “Affiliate” means, when used with respect to any specified Person, a Person that
directly or indirectly through one or more intermediaries, controls, is controlled by, or is under
common control with, such specified Person. For the purposes of this definition, “control”
(including the terms “controlled by” and “under common control with”) with respect to the

 

 

relationship between or among two or more Persons, means the possession, directly or
indirectly or as trustee, personal representative or executor, of the power to direct or cause the
direction of the affairs or management of a Person, whether through the ownership of voting
securities, as trustee, personal representative or executor, by contract, credit arrangement or
otherwise.

     “Agency Agreement” means that certain Advertising Sale Agency Agreement by and between
SINA Corporation and China Online Housing Technology Corporation, dated as of the date hereof.

     “Business” means an online real estate media platform in the PRC that (i) provides
information and updates related to real estate, home furnishing and construction in the PRC and
provides real estate, home furnishing and construction advertising services, and (ii) operates a
business-to-business and business-to-consumer Internet platform targeting participants in the PRC
real estate industry, in each case, as currently conducted or contemplated to be conducted on the
websites owned or operated by Licensee or any of Licensee’s Affiliates in the PRC.

     “Business Day” means any day that is not a Saturday, a Sunday or other day on which
banks are required or authorized by Law to be closed in Beijing.

     “Change of Control” means (i) the consummation of any acquisition or purchase,
directly or indirectly, by any Person or related group of Persons, that results in a Competitor
owning more ordinary shares in CRIC than E-House and SINA, and in each case, their respective
controlled Affiliates, own in the aggregate or (ii) an event pursuant to which a Competitor
acquires the right to nominate a member to the board of directors of CRIC.

     “Claimant” has the meaning set forth in Section 10.12.

     “Commission” has the meaning set forth in Section 10.12.

     “Competitor” means any Person whose business includes an online portal.

     “Confidential Information” has the meaning set forth in Section 9.1.

     “Content” means text, graphics, information and data and other content, whether
supplied by Licensee, Licensor, end users or third party providers.

     “Dispute” has the meaning set forth in Section 10.12.

     “Effective Date” means the Closing Date as set forth in the Share Purchase Agreement.

     “E-House Licensed Data and Information” means the data and information licensed to
CRIC Holdings Limited and its subsidiaries, for the operation of the CRIC system pursuant to the
Master Transaction Agreement.

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     “Governmental Authority” means any federal, national, supranational, state,
provincial, local or other government, governmental, regulatory or administrative authority, agency
or commission or any court, tribunal, or judicial or arbitral body.

     “Initial Term” has the meaning set forth in Section 6.1.

     “Law” means any federal, national, supranational, state, provincial, local or similar
statute, law or ordinance, regulation, rule, code, order, requirement or rule of law (including
common law).

     “Licensed Content” shall mean all Content (i) whose copyright is owned by Licensor; or
(ii) owned by a third party provider but is sublicensable by Licensor to Licensee without requiring
the payment of any additional fee to any third party and without violating the terms of any
agreement with such third party provider, together with all updates to and substitutions therefor
as may be implemented by Licensor or such third party provider.

     “Licensed Domain Names” means the domain names listed on Exhibit A attached
hereto.

     “Licensee Parties” has the meaning set forth in Section 8.1.

     “Licensor Parties” has the meaning set forth in Section 8.2.

     “Master Transaction Agreement” means the Master Transaction Agreement entered into by
and between E-House (China) Holdings Limited and CRIC Holdings Limited, dated as of July 27, 2009.

     “Operating Content” has the meaning set forth in Section 2.2.

     “Person” means any individual, partnership, firm, corporation, limited liability
company, association, trust, unincorporated organization or other entity, as well as any syndicate
or group that would be deemed to be a person under Section 13(d)(3) of the Securities Exchange Act
of 1934, as amended.

     “PRC” means the People’s Republic of China, excluding Hong Kong, Macau and Taiwan.

     “Recipient” has the meaning set forth in Section 9.1.

     “Respondent” has the meaning set forth in Section 10.12.

     “Rules” has the meaning set forth in Section 10.12.

     “Software License Agreement” means that certain Software License and Support Services
Agreement by and between Beijing SINA Internet Information Service Co., Ltd. and SINA Leju dated as
of [ ].

     “Term” has the meaning set forth in Section 6.1.

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     “Trademark License Agreement” means that certain Trademark License Agreement by and
between Beijing SINA Internet Information Service Co., Ltd. and Licensee dated as of [ ].

ARTICLE II

GRANT OF LICENSE

     2.1. Grant of Licenses.

     (a) Subject to the terms and conditions of this Agreement, Licensor hereby grants to Licensee,
and Licensee hereby accepts from Licensor, an exclusive, non-transferable (except as set forth in
Section 10.7) and non-sublicensable (except as provided in Section 2.1(c)) license to use the
Licensed Domain Names in connection with the Business during the Term. Except as provided in
Section 2.3, Licensee’s use of the Licensed Domain Names under the terms of this Agreement shall be
free of any fees.

     (b) Subject to the terms and conditions of this Agreement, Licensor hereby grants to Licensee,
and Licensee hereby accepts from Licensor, an exclusive, non-transferable (except as set forth in
Section 10.7) and non-sublicensable (except as provided in Section 2.1(c)) license to use the
Licensed Content in connection with websites associated with the Licensed Domain Names until the
earlier of (i) termination or expiration of this Agreement, or (ii) termination or expiration of
the Agency Agreement, provided, however, that in the event the Agency Agreement is
amended or restated, such amendment or restatement shall not be deemed a termination or expiration
of the Agency Agreement. Except as provided in Section 2.3, Licensee’s use of the Licensed Content
under the terms of this Agreement shall be free of any fees.

     (c) Notwithstanding anything in this Agreement to the contrary, Licensee has no right to
sublicense any rights granted hereunder to any third party, or otherwise permit any third party to
use any Licensed Domain Names or Licensed Content; provided, however, that any
rights granted to Licensee hereunder shall be sublicensable, without the prior written consent of
Licensor, to SINA Leju and Licensee’s Affiliates that are controlled by SINA Leju solely for the
purpose of operating the Business during the Term. All rights in and to the Licensed Domain Names
and Licensed Content not expressly granted herein are hereby reserved exclusively by Licensor.
Licensee shall be responsible for the compliance of the terms and conditions of this Agreement by
all of its sublicensees. Without limiting the foregoing, in the event any sublicensee undertakes
any action (or inaction) that would be deemed a breach of this Agreement had Licensee taken such
action (or inaction), such action (or inaction) shall be deemed a breach by Licensee under this
Agreement.

     2.2. Other Content. Licensee may desire to use Content other than Licensed Content,
from time to time, in connection with the websites associated with the Licensed Domain Names
(“Operating Content”). Licensee may independently enter into an agreement with the owner
of the Operating Content to secure Licensee’s right to use such Operating Content, and shall be
solely responsible for the cost and expense associated with procuring such Content. For the
avoidance of doubt, Licensee shall be permitted to upload such Operating Content directly onto
Licensee’s websites or through use of the Licensor’s software pursuant to the Software

4

 

License Agreement. If Licensee requests Licensor to enter into such an agreement on behalf of
Licensee and to provide the Operating Content to Licensee, Licensor and Licensee shall discuss such
request in good faith; provided, however, if Licensor agrees to procure and provide
such Operating Content, Licensee shall reimburse Licensor for all reasonable, incremental costs
that Licensor incurs which are attributable to Licensee’s request. For example, if Licensor, prior
to the Effective Date, employs ten (10) full time employees dedicated to obtaining Content and, as
a result of Licensee’s request for Operating Content pursuant to this Section 2.2, must hire an
additional full time employee to handle Licensee’s request, Licensee shall reimburse Licensor for
the costs related to such full time employee, provided that, if such full time employee
also engages in work on behalf of Licensor or its Affiliates, Licensee shall reimburse Licensor on
a pro rata basis only for the time spent by such full time employee in handling Licensee’s
requests. Licensee further acknowledges that Licensor has no obligation to fulfill any request by
Licensee to procure Operating Content under this Section 2.2. Unless otherwise agreed to by the
Parties, any Operating Content obtained on Licensee’s behalf by Licensor shall be for Licensee’s
use only and shall not be used by Licensor or its Affiliates or provided or made available to any
third parties by Licensor.

     2.3. Fees. In the event E-House Research and Training Institute becomes entitled to
charge, invoice, or otherwise receive from, Licensee any royalties, fees or other remuneration for
use of the E-House Licensed Data and Information pursuant to amendments to the Master Transaction
Agreement or through other means, Licensor and Licensee shall use good faith efforts to amend this
Agreement such that Licensor becomes entitled to charge, invoice, or otherwise receive fees from
Licensee to use the Licensed Domain Names and Licensed Content, such fees to be agreed upon by the
Parties, provided that (i) such fees shall be commercially reasonable and (ii) such fees
shall not exceed the fees charged by Licensor to unaffiliated third parties for use of the Licensed
Content, taking into account any other consideration received by Licensor (including, but not
limited to, discounted services offerings from the third party).

ARTICLE III

QUALITY CONTROL

     3.1. Licensee Control. Subject to the terms and conditions of this Agreement,
Licensee shall be entitled to exercise exclusive control over all aspects of the websites and the
Business associated with the Licensed Domain Names including, without limitation, the operation,
the look-and-feel and the Content of such websites.

     3.2. Content Distribution. Licensor shall make available to Licensee the Licensed
Content in substantially the same manner and with substantially the same speed and efficiency as
such Licensed Content was made available to SINA Leju prior to the Effective Date, namely through
Licensor’s content database, but in no event with less speed, efficiency, or a lesser level of
access than Licensor provides with respect to its own operations. Licensee agrees to use the
Licensed Domain Names only in accordance with such content distribution policy that Licensor uses
in connection with its own business, and as may be established by Licensor and communicated in
writing in advance to Licensee from time to time or as may otherwise be agreed to by the Parties
from time to time, provided that Licensee shall be afforded the same period of time to
implement any such content distribution policy as is afforded to Licensor’s Affiliates and other
third parties.

5

 

     3.3. Website Monitoring and Censoring.

     (a) Licensee Obligations. Licensee shall monitor and censor all Content on the
websites associated with the Licensed Domain Names, including without limitation Content posted by
end users. Licensor shall also have the right to monitor and censor Content of the websites
associated with Licensed Domain Names. Licensee shall remove any offending Content, including, but
not limited to, any illegal materials, pornographic, obscene or sexually explicit materials,
materials of a violent nature, or politically sensitive materials, from such websites as soon as
possible after it becomes aware of such offending Content but in no event later than the timeframe
prescribed by the Governmental Authority after receipt of oral or written notice from Licensor or
such Governmental Authority. Licensee’s failure to comply with this Section 3.3(a) shall be deemed
a material breach of this Agreement. Without limiting the foregoing obligations, Licensee
acknowledges that Licensor shall have the right to remove such offending Content from the websites
associated with Licensed Domain Names.

     (b) New Restrictions Imposed by Governmental Authority. In the event Licensor
receives notice from any Governmental Authority that the websites associated with the Licensed
Domain Names contain offending Content where (i) the basis or nature of such offense has not
previously been identified by any Governmental Authority as offensive or inappropriate and (ii)
Licensee has not also received notice from such Governmental Authority, Licensor shall promptly
notify Licensee of Licensor’s receipt thereof. Licensee shall then use best efforts to remove such
Content as soon as possible in accordance with the instructions of such Governmental Authority.
Notwithstanding the foregoing or anything in Section 8.2 to the contrary, in the event Licensor
fails to notify Licensee of Licensor’s receipt of such notice from a Governmental Authority, such
that Licensee does not have sufficient time to remove such offending Content, Licensee shall not be
liable for any fines or penalties imposed by a Governmental Authority in connection with such
offending Content.

     3.4. Compliance with Laws. Licensee shall ensure that the Business complies with all
applicable Laws in respect of operation, advertising and promotion of the Business and use of the
Licensed Domain Names and Licensed Content in connection therewith.

     3.5. Restrictions. Except as expressly permitted under the Trademark License
Agreement, Licensee shall not knowingly (a) use the Licensed Domain Names in any manner that
tarnishes, degrades, disparages or reflects adversely on Licensor or Licensor’s business or
reputation, (b) in any jurisdiction, register or attempt to register any domain names that consist
of, in whole or in part, or are confusingly similar to, the term “SINA”, (c) contest, challenge or
otherwise make any claim or take any action adverse to Licensor’s interest in the Licensed Domain
Names, (d) register any trademarks, trade names or company names that consist of, in whole or in
part, or are confusingly similar to the term “SINA” in the name of Licensee or of any of its
Affiliates, or (e) use the Licensed Content and other Content for any unlawful purpose, including
but not limited to displaying or distributing any pornographic, obscene or sexually explicit
material, materials of a violent nature, or politically sensitive materials. In the event that
Licensor reasonably determines that any violation of the foregoing by Licensee poses an immediate
harm to Licensor’s business, reputation or goodwill, Licensee shall promptly, following receipt of
notice from Licensor, cease and desist all such non-conforming uses.

6

 

ARTICLE IV

OWNERSHIP

     4.1. Ownership. Licensee acknowledges that, as between the Parties, Licensor (or its
third party providers) is the owner of all right, title and interest in and to the Licensed Domain
Names and Licensed Content, and all such right, title and interest shall remain exclusively with
Licensor (or its third party providers).

     4.2. Prosecution and Maintenance. As between Licensee and Licensor, Licensor shall
have the sole and exclusive right and obligation to maintain and renew registrations for the
Licensed Domain Names during the Term, and shall do so at its own cost and expense during the Term.
Licensee shall not engage in the foregoing affairs, in particular, Licensee shall not change or
apply for change of the domain name registration service agency for the Licensed Domain Names
during the Term of this Agreement.

ARTICLE V

ENFORCEMENT

     5.1. Licensor Enforcement.

     (a) Licensor shall have the right, but not the obligation, to take action against third
parties in the courts, administrative agencies or otherwise, at Licensor’s cost and expense, to
prevent or terminate misuse, infringement, dilution, misappropriation, imitation or illegal use by
third parties of the Licensed Domain Names or Licensed Content.

     (b) Licensee shall reasonably cooperate with Licensor in any action, suit or proceeding that
the Licensor may undertake under this Section 5.1 (including, without limitation, executing, filing
and delivering all documents and evidence reasonably requested by the Licensor) and shall lend its
name to such action, suit or proceeding if reasonably requested by the Licensor or required by
applicable Law. All reasonable out-of-pocket expenses incurred by the Licensee in connection
therewith shall be reimbursed by the Licensor. The Licensee shall have the right to participate
and be represented in any such action, suit or proceeding by its own counsel at its own expense.

     (c) All damages or other compensation of any kind recovered in any action, suit or proceeding
undertaken under this Article V, or from any settlement or compromise thereof, shall be for the
benefit of the Licensor, provided, however, that any compensation granted or
awarded in light of any losses incurred by Licensee shall be for the benefit of the Licensee after
Licensor’s reasonable expenses for taking such action, suit or proceeding have been paid.

ARTICLE VI

TERM AND TERMINATION

     6.1. Term. The initial term of this Agreement (the “Initial Term”) shall
commence on the Effective Date and shall continue for a period of ten (10) years thereafter.
Beginning twelve (12) months prior to the expiration of the Initial Term, the Parties shall use

7

 

good faith efforts to negotiate an extension of the term of this Agreement (the Initial Term
together with any applicable extension, the “Term”).

     6.2. Termination for Bankruptcy. Either Party may immediately terminate this
Agreement in the event that the other Party (a) becomes insolvent or unable to pay its debts as
they mature; (b) makes an assignment for the benefit of its creditors; (c) seeks relief, or if
proceedings are commenced against such other Party or on its behalf, under any bankruptcy,
insolvency or debtors’ relief law and such proceedings have not been vacated or set aside within
seven (7) days from the date of commencement thereof.

     6.3. Termination for Breach.

     (a) By Licensor. Licensor may terminate this Agreement at any time in the event that
the Licensee is in material default or breach of any provision of this Agreement, and, if such
default or breach is capable of cure, such default or breach continues uncured for a period of
thirty (30) days after receipt of written notice thereof; provided, however, that
in the event that the Licensee has in good faith commenced cure within such thirty (30) day period,
but cannot practically complete such cure within such thirty (30) day period, the Parties shall
negotiate a reasonable additional time to cure.

     (b) By Licensee. Licensee may terminate this Agreement at any time in the event that
the Licensor is in material default or breach of any provision of this Agreement, and, if such
default or breach is capable of cure, such default or breach continues uncured for a period of
thirty (30) days after receipt of written notice thereof; provided, however, that
in the event that the Licensor has in good faith commenced cure within such thirty (30) day period,
but cannot practically complete such cure within such thirty (30) day period, the Parties shall
negotiate a reasonable additional time to cure.

     6.4. Termination for a Change of Control. Licensor may terminate this Agreement by
providing prior written notice to Licensee upon the occurrence of a Change of Control.

     6.5. Termination in the Event of Termination of Agency Agreement. In the event that
the Agency Agreement is terminated pursuant to Section 9.02(c)(iii) or 9.02(d)(i) thereof, this
Agreement shall automatically be terminated as of the effective date of the termination of the
Agency Agreement and shall thereafter be of no further force or effect except as set forth in
Section 6.7.

     6.6. Effect of Termination.

     (a) Upon termination (but not expiration) of this Agreement for any reason, Licensee shall be
entitled to use the Licensed Domain Names and Licensed Content for a limited period of time, not to
exceed ninety (90) days, during which it shall diligently work to transition to another solution.
Upon expiration of this Agreement or such 90-day period, (i) all rights granted to Licensee under
this Agreement with respect to the Licensed Domain Names and Licensed Content shall immediately
cease, and (ii) Licensee shall immediately discontinue all use of the Licensed Domain Names and
Licensed Content.

8

 

     (b) Upon termination or expiration of the Agency Agreement (other than as described in Section
6.5), Licensee’s rights under Section 2.1(b) are terminated and Licensee shall immediately
discontinue all use of the Licensed Content, provided, however that in the event
the Agency Agreement is amended or restated, such amendment or restatement shall not be deemed a
termination or expiration of the Agency Agreement.

     6.7. Survival. The duties and obligations of the Parties under Articles IV, VI, VIII,
IX and X and Section 7.2 of this Agreement shall survive any termination or expiration of this
Agreement.

ARTICLE VII

REPRESENTATIONS AND WARRANTIES

     7.1. Representations and Warranties.

     (a) By Each Party. Each of Licensee and Licensor represents and warrants to each
other Party that: (a) it is a corporation duly incorporated, validly existing and in good standing
under applicable Law; (b) the execution, delivery and performance of this Agreement and the
consummation of the transactions contemplated hereby are within its corporate powers; (c) it has
taken necessary steps to obtain authority and all necessary consents and approvals of any other
third party or Governmental Authority to execute and perform this Agreement; (d) this Agreement has
been duly executed and delivered by it and constitutes its valid and binding obligation,
enforceable against it in accordance with its terms, except as such enforceability may be limited
by bankruptcy, insolvency, reorganization, or other laws affecting the rights of creditors’
generally or by general principals of equity; and (e) the execution, delivery and performance of
this Agreement will not conflict with or result in any breach of its charter or certificate of
incorporation, bylaws, or other governing document, or any instrument, obligation, or contract to
which it or its properties is bound.

     (b) By Licensor. Licensor represents and warrants that:

          i. It has the right to grant the licenses granted to Licensee hereunder; and

          ii. The Licensed Content and the Licensed Domain Names are, and the rights granted hereunder
in connection with the Licensed Domain Names and Licensed Content are, substantially similar to the
Licensed Content and the Licensed Domain Names and the rights that were granted to SINA Leju in
connection therewith prior to the Effective Date.

     7.2. Disclaimer. LICENSEE HEREBY ACKNOWLEDGES AND AGREES THAT EXCEPT AS EXPRESSLY SET
FORTH HEREIN OR IN THE SHARE PURCHASE AGREEMENT, THE LICENSED DOMAIN NAMES AND THE LICENSED CONTENT
ARE PROVIDED WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION,
WARRANTIES OF MERCHANTABILITY, VALIDITY, NONINFRINGEMENT, FITNESS FOR A PARTICULAR PURPOSE OR OTHER
WARRANTIES, WHETHER EXPRESS OR IMPLIED, AND LICENSOR HEREBY DISCLAIMS ANY AND ALL SUCH WARRANTIES.

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ARTICLE VIII

INDEMNIFICATION

     8.1. Indemnification by Licensor. Licensor shall defend, indemnify and hold harmless
Licensee and its Affiliates, and their respective officers, directors, employees, agents,
shareholders, successors and assigns, (collectively, the “Licensee Parties”) from and
against any claim, suit, demand or action (“Action”), and any and all direct losses
suffered or incurred by Licensee in connection with any third party claims arising out of or
resulting from any breach by Licensor of any provision of this Agreement. Licensor’s obligation to
indemnify Licensee shall be conditioned on (a) Licensee’s provision to Licensor of prompt notice of
such an Action (except where any delay does not materially prejudice Licensor); (b) Licensee’s
reasonable cooperation with Licensor in the defense and settlement of such an Action at Licensor’s
cost; and (c) Licensor having exclusive control of the defense, settlement and/or compromise of
such an Action (provided that Licensor may not settle any Action in a manner that adversely
affects Licensee without Licensee’s prior written consent, not to be unreasonably withheld or
delayed).

     8.2. Indemnification by Licensee. Licensee shall defend, indemnify and hold harmless
Licensor and its Affiliates, and their respective officers, directors, employees, agents,
shareholders, successors and assigns, (collectively, the “Licensor Parties”) from and
against any Action, and any and all direct losses suffered or incurred by Licensor in connection
with any third party claims (a) arising out of or resulting from any breach by Licensee of any
provision of this Agreement, (b) regarding the Content (other than Licensed Content) of the
websites associated with Licensed Domain Names, or (c) regarding any Content that was subject to a
request for removal by a Governmental Authority, even if Licensee removes such Content within the
time period proscribed by the Governmental Authority, provided that, in all cases, Licensee
shall not be liable for any direct losses suffered or incurred by Licensor as a result of
Licensor’s failure to provide Licensee with a reasonable period of time to remove Content in cases
where (i) the basis or nature of the offense has not previously been identified by any Governmental
Authority as offensive or inappropriate and (ii) Licensee has not also received notice from the
Governmental Authority. Licensee’s obligation to indemnify Licensor shall be conditioned on (x)
Licensor’s provision to Licensee of prompt notice of such an Action (except where any delay does
not materially prejudice Licensee); (y) Licensor’s reasonable cooperation with Licensee in the
defense and settlement of such an Action at Licensee’s cost; and (z) Licensee having exclusive
control of the defense, settlement and/or compromise of such an Action (provided that
Licensee may not settle any Action in a manner that adversely affects Licensor without Licensor’s
prior written consent, not to be unreasonably withheld or delayed).

ARTICLE IX

CONFIDENTIALITY

     9.1. Confidential Information. In performing its obligations under this Agreement,
either Party (the “Recipient”) may obtain certain Confidential Information of the other
Party. For purposes of this Agreement, “Confidential Information” shall mean information,
documents and other tangible things, provided by either Party to the other, in whatever form,
relating to such Party’s business and marketing, including such Party’s financial information,
personal information, customer lists, product plans and marketing plans, whether alone or in its
compiled form and whether marked as confidential or not. The Recipient shall maintain in

10

 

confidence all Confidential Information and shall not disclose such Confidential Information
to any third party without the express written consent of the other Party except to those of its
employees, subcontractors, consultants, representatives and agents as are necessary in connection
with activities as contemplated by this Agreement. In maintaining the confidentiality of
Confidential Information, the Recipient shall exercise the same degree of care that it exercises
with its own confidential information, and in no event less than a reasonable degree of care. The
Recipient shall ensure that each of its employees, subcontractors, consultants, representatives and
agents holds in confidence and makes no use of the Confidential Information for any purpose other
than those permitted under this Agreement or otherwise required by Law. Upon request by the other
Party, the Recipient shall return, destroy or otherwise handle as instructed by the other Party,
any documents or software containing such Confidential Information, and shall not continue to use
such Confidential Information.

     9.2. Exceptions. The obligation of confidentiality contained in Section 9.1 shall not
apply to the extent that (a) the Recipient is required to disclose information by order or
regulation of a Governmental Authority or a court of competent jurisdiction; provided,
however, that, to the extent permitted by applicable Law, the Recipient shall not make any
such disclosure without first notifying the other Party and allowing the other Party a reasonable
opportunity to seek injunctive relief from (or a protective order with respect to) the obligation
to make such disclosure; or (b) the Recipient can demonstrate that (i) the disclosed information
was at the time of such disclosure to the Recipient already in (or thereafter enters) the public
domain other than as a result of actions of the Recipient, its directors, officers, employees or
agents in violation hereof, (ii) the disclosed information was rightfully known to the Recipient
prior to the date of disclosure (other than pursuant to disclosure by the other Party pursuant to
other agreements in effect between the Parties), or (iii) the disclosed information was received by
the Recipient on an unrestricted basis from a source unrelated to any Party and not under a duty of
confidentiality to the other Party.

ARTICLE X

GENERAL PROVISIONS

     10.1. Taxes. Each Party shall be responsible for taxes that should be borne by it in
accordance with applicable Law. If any Party pays any taxes that should have been borne by the
other Party in accordance with Law, such other Party shall reimburse such Party within seven (7)
days after its receipt of documentation evidencing such tax payment so incurred by such Party.

     10.2. Expenses. Except as otherwise specified in this Agreement, all costs and
expenses, including, fees and disbursements of counsel, financial advisors and accountants,
incurred in connection with this Agreement and the transactions contemplated by this Agreement
shall be borne by the party incurring such costs and expenses, whether or not the Closing shall
have occurred.

     10.3. Notices. All notices, requests, claims, demands and other communications
hereunder shall be in writing and shall be deemed duly given, made or received (i) on the date of
delivery if delivered in person or by messenger service, (ii) on the date of confirmation of
receipt of transmission by facsimile (or, the first (1st) Business Day following such
receipt if (a) such

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date of confirmation is not a Business Day or (b) confirmation of receipt is given after 5:00
p.m., Beijing time) or (iii) on the date of confirmation of receipt if delivered by an
internationally recognized overnight courier service or registered or certified mail (or, the first
(1st) Business Day following such receipt if (a) such date of confirmation is not a
Business Day or (b) confirmation of receipt is given after 5:00 p.m., Beijing time) to the
respective parties hereto at the following addresses (or at such other address for a party as shall
be specified in a notice given in accordance with this Section 10.3):

     if to Licensor:

SINA Corporation

20/F Beijing Ideal International Plaza

No. 58 Northwest 4th Ring Road

Haidian District, Beijing, 100090

People’s Republic of China

Facsimile: +86 10 8260 7166

Attention: Head of Legal Department (Xie Guomin)

with a copy (which shall not constitute notice) to:

Shearman & Sterling LLP

12th Floor East Tower, Twin Towers

B-12 Jianguomenwai Dajie

Beijing 100022

People’s Republic of China

Facsimile: +86 10 6563 6001

Attention: Lee Edwards, Esq.

     if to Licensee:

Beijing Yisheng Leju Information Services Co., Ltd.

c/o CRIC Holdings Limited

No. 383 Guangyan Road

Shanghai 200072

People’s Republic of China

Facsimile: + 86 (21) 6086 7111

Attention: President

with a copy (which shall not constitute notice) to:

Skadden, Arps, Slate, Meagher & Flom

42/F, Edinburgh Tower, The Landmark

12 Queen’s Road Central, Hong Kong

Facsimile: +852 3740 4727

Attention: Jonathan B. Stone, Esq. and Z. Julie Gao, Esq.

     10.4. Public Announcements. Other than (i) the filing with the SEC of the Form F-1,
any amendments thereto and any other documents filed in connection with the Form F-1,

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including the filing of this Agreement or (ii) any communications with the relevant stock
exchange or regulators in connection with the IPO, in each case, as deemed necessary or desirable
in the sole discretion of CRIC, neither party to this Agreement shall make, or cause to be made,
any press release or public announcement in respect of this Agreement or the transactions
contemplated by this Agreement or otherwise communicate with any news media without the prior
written consent of the other party unless otherwise required by Law or applicable stock exchange
regulation, and the parties to this Agreement shall cooperate as to the timing and contents of any
such press release, public announcement or communication.

     10.5. Severability. If any term or other provision of this Agreement is invalid,
illegal or incapable of being enforced by any Law or public policy, all other terms and provisions
of this Agreement shall nevertheless remain in full force and effect for so long as the economic or
legal substance of the transactions contemplated by this Agreement is not affected in any manner
materially adverse to either party hereto. Upon such determination that any term or other
provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in
good faith to modify this Agreement so as to effect the original intent of the parties as closely
as possible in an acceptable manner in order that the transactions contemplated by this Agreement
are consummated as originally contemplated to the greatest extent possible.

     10.6. Entire Agreement. This Agreement constitutes the entire agreement of the
Parties hereto with respect to the subject matter hereof and supersedes all prior agreements and
understandings, both written and oral, with respect to the subject matter hereof and thereto
(including the Original Agreement).

     10.7. Assignment. This Agreement and any rights or authority granted hereunder shall
not be assigned or transferred by either Party, including by operation of law, merger or otherwise,
without the express written consent of the other Party, provided that Licensor may assign
this Agreement without consent to any of its Affiliates and Licensee may assign this Agreement
without consent to SINA Leju or an Affiliate of Licensee that is controlled by SINA Leju.

     10.8. Amendment. This Agreement may not be amended or modified except (a) by an
instrument in writing signed by, or on behalf of, both Parties or (b) by a waiver in accordance
with Section 10.9.

     10.9. Waiver. Either Party may (a) extend the time for the performance of any of the
obligations or other acts of the other Party, (b) waive any inaccuracies in the representations and
warranties of the other Party contained herein or in any document delivered by the other party
pursuant hereto or (c) waive compliance with any of the agreements of the other Party or conditions
to such Party’s obligations contained herein. Any such extension or waiver shall be valid only if
set forth in an instrument in writing signed by the Party to be bound thereby. No waiver of any
representation, warranty, agreement, condition or obligation granted pursuant to this Section 10.9
or otherwise in accordance with this Agreement shall be construed as a waiver of any prior or
subsequent breach of such representation, warranty, agreement, condition or obligation or any other
representation, warranty, agreement, condition or obligation. The failure of either party hereto
to assert any of its rights hereunder shall not constitute a waiver of any of such rights.

13

 

     10.10. No Third Party Beneficiaries. Except for the provisions of Article VII
relating to indemnified parties, this Agreement shall be binding upon and inure solely to the
benefit of the Parties and their respective successors and permitted assigns and nothing herein,
express or implied (including the provisions of Article VII relating to indemnified parties), is
intended to or shall confer upon any other Person any legal or equitable right, benefit or remedy
of any nature whatsoever, including any rights of employment for any specified period, under or by
reason of this Agreement.

     10.11. Governing Law. This Agreement and any dispute or claim arising out of or in
connection with it or its subject matter shall be governed by, and construed in accordance with,
the laws of the People’s Republic of China (without regard to its conflicts of laws rules that
would mandate the application of the laws of another jurisdiction).

     10.12. Dispute Resolution. (a) Any dispute, controversy or claim arising out of or
relating to this Agreement, or the breach, termination or invalidity thereof (each, a
“Dispute”), shall to the extent possible be settled through friendly consultation among the
Parties hereto. The claiming Party (the “Claimant”) shall promptly notify the other Party
(the “Respondent”) in a dated written notice that a Dispute has arisen and describe the
nature of the Dispute. Any Dispute which remains unresolved within sixty (60) days after the date
of such written notice shall be submitted to the China International Economic and Trade Arbitration
Commission (the “Commission”) to be finally settled by arbitration in Beijing, PRC in
accordance with the Commission’s then effective rules (the “Rules”) and this Section 10.12.
The language of the arbitration shall be Mandarin Chinese.

     (b) The arbitration tribunal shall consist of three (3) arbitrators. The Claimant shall
appoint one (1) arbitrator, the Respondent shall appoint one (1) arbitrator, and the two (2)
arbitrators so appointed shall appoint a third arbitrator. If the Claimant and the Respondent fail
to appoint one (1) arbitrator, or the two (2) arbitrators appointed fail to appoint the third
arbitrator within the time periods set by the then effective Rules, the relevant appointment shall
be made promptly by the Commission.

     (c) Any award of the arbitration tribunal established pursuant to this Section 10.12 shall be
final and binding upon the Parties, and enforceable in any court of competent jurisdiction. The
Parties shall use their best efforts to effect the prompt execution of any such award and shall
render whatever assistance as may be necessary to this end. The prevailing Party (as determined by
the arbitrators) shall be entitled to reimbursement of its costs and expenses, including reasonable
attorney’s fees, incurred in connection with the arbitration and any judicial enforcement, unless
the arbitrators determine that it would be manifestly unfair to honor this agreement of the Parties
and determine a different allocation of costs.

     (d) The foregoing provisions in this Section 10.12 shall not preclude any Party from seeking
interim or conservatory remedies, including injunctive relief, from any court having jurisdiction
to grant such relief.

     10.13. No Presumption. The Parties acknowledge that each has been represented by
counsel in connection with this Agreement and the transactions contemplated by this Agreement.
Accordingly, any applicable Law that would require interpretation of any claimed

14

 

ambiguities in this Agreement against the Party that drafted it has no application and is
expressly waived. If any claim is made by a Party relating to any conflict, omission or ambiguity
in the provisions of this Agreement, no presumption or burden of proof or persuasion will be
implied because this Agreement was prepared by or at the request of any Party or its counsel.

     10.14. Specific Performance. The parties hereto acknowledge and agree that
irreparable damage would occur if any of the provisions of this Agreement are not performed in
accordance with their specific terms and that any breach of this Agreement could not be adequately
compensated in all cases by monetary damages alone. Accordingly, in addition to any other right or
remedy to which a party hereto may be entitled, at law or in equity, it shall be entitled to
enforce any provision of this Agreement by a decree of specific performance and to temporary,
preliminary and permanent injunctive relief to prevent breaches or threatened breaches of any of
the provisions of this Agreement, without posting any bond or other undertaking.

     10.15. Force Majeure. Neither Party shall be liable for failure to perform any of its
obligations under this Agreement during any period in which such Party cannot perform due to hacker
attack, fire, flood or other natural disaster, war, embargo, riot or the intervention of any
Governmental Authority, provided, however, that the Party so delayed immediately
notifies the other Party of such delay. In no event shall such nonperformance by Licensee be
excused due to any such event for longer than ninety (90) days.

     10.16. Counterparts. This Agreement may be executed and delivered (including by
facsimile transmission) in one or more counterparts, and by the different parties hereto in
separate counterparts, each of which when executed shall be deemed to be an original, but all of
which taken together shall constitute one and the same agreement.

     10.17. Termination of Original Agreement. Pursuant to the Mutual Termination
Agreement set forth in Exhibit B attached hereto, the Original Agreement shall be
terminated as of the Effective Date. Notwithstanding anything in this Agreement to the contrary,
this Agreement shall not become effective unless and until the Mutual Termination Agreement set
forth in Exhibit B is executed.

[SIGNATURES ON NEXT PAGE]

15

 

     IN WITNESS WHEREOF, each Party hereto has caused this Agreement to be executed by its duly
authorized representatives on the date first set forth above.

	 	 	 	 	 
	 	Beijing SINA Internet Information Service Co., Ltd.

 	 
	 	
By:  	/s/ Charles Chao 	 
	 	 	Name:  	 	 
	 	 	Title:  	 	 
	 
	 	
Beijing Yisheng Leju Information Services Co., Ltd.

 	 
	 	
By:  	/s/ Fei Cao 	 
	 	 	Name:  	 	 
	 	 	Title:  	 	 

16

 

	 	 	 	 	 

EXHIBIT A

LICENSED DOMAIN NAMES

house.sina.com.cn

jiaju.sina.com.cn

construction.sina.com.cn

17

 

EXHIBIT B

MUTUAL TERMINATION AGREEMENT

     THIS MUTUAL TERMINATION AGREEMENT (“Termination Agreement”) is made and entered into
this            day of                               , 2009, by and between Beijing SINA Internet Information Service Co.
(“Beijing SINA”) and Shanghai SINA Leju Information Technology Co. Ltd. (“SINA
Leju”).

WITNESSETH:

     WHEREAS, Beijing SINA and SINA Leju entered into that certain Domain Name License Agreement
dated May 8, 2008 (the “Original Agreement”); and

     WHEREAS, Beijing SINA and SINA Leju desire to mutually terminate the Original Agreement
effective as of the date of this Termination Agreement.

     NOW, THEREFORE, in consideration of the mutual covenants and conditions contained herein, and
other good and valuable consideration, receipt of which is hereby acknowledged by each of the
parties hereto, the parties agree as follows:

     1. Beijing SINA and SINA Leju agree that, upon the date of execution of this Termination
Agreement, the Agreement shall terminate and be of no further force or effect, and, for the
avoidance of doubt, no provisions of the Original Agreement survive such termination.

     2. This Termination Agreement represents the complete, integrated, and entire agreement
between the parties, and may not be modified except in writing signed by the parties.

     3. This Termination Agreement shall be governed by the laws of the PRC, without regard to
conflicts of law principles.

     4. This Termination Agreement may be executed in one or more counterparts, each of which shall
be deemed an original but all of which together will constitute one and the same instrument.

     5. This Termination Agreement shall be binding upon and inure to the benefit of the parties
hereto and their respective successors and assigns.

[SIGNATURES ON NEXT PAGE]

18

 

     IN WITNESS WHEREOF, the undersigned have executed this Termination Agreement as of the date
first set forth above.

	 	 	 	 	 
	 	Beijing SINA Internet Information Service Co., Ltd.

 	 
	 	
By:  	 	 
	 	 	Name:  	 	 
	 	 	Title:  	 	 
	 
	 	Shanghai SINA Leju Information Technology Co. Ltd.

 	 
	 	
By:  	 	 
	 	 	Name:  	 	 
	 	 	Title:  	 	 
	 

19

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