Document:

EXHIBIT 10.76

 Exhibit 10.76 
 

 
 John Squires 
 Time
Inc. 
 1271 Avenue of the Americas 
 New York, NY 10020

 April 16, 2009 
  

	Re:	Second Addendum to Private Label Publisher Master Services Agreement Dated June 15, 2007 

 Dear John: 
 This letter (“Second Addendum”) amends the above-referenced Private Label Publisher Master
Services 
 Agreement dated June 15, 2007, as amended by the First Addendum dated October 8, 2008 (the “First Addendum” and
collectively with the Second Addendum, the “Master Terms”) between Time Inc. (“Time”) and Quigo Technologies LLC (formerly Quigo Technologies, Inc.) (“Quigo”). Capitalized terms unless otherwise
defined in this Second Addendum shall have the meanings assigned to them in the Master Terms. In the event of any conflict between this Second Addendum and any Enrollment Form and/or the Master Terms, this Second Addendum shall control. 

Now, for mutual good and valuable consideration, the sufficiency and receipt of which is hereby acknowledged, the parties agree that, as of April 30, 2009
(the “Second Addendum Effective Date”), the Master Terms are amended as follows: 
  

	1.	The Addendum Effective Date of the First Addendum is October 14, 2008. 

  

	2.	Section 3.5(b) is deleted in its entirety and replaced by the following: 

 (b) The IO will include a line item stating that such Advertisers’ purchase of AdSonar inventory is subject either to Platform-A’s advertising terms and conditions, a current copy of which is attached
hereto as Exhibit A, or to such other terms and conditions as each of Quigo, Time and the relevant Advertiser approved in advance and in writing (email sufficing), and that said Advertiser agrees to such terms and conditions. Advertisers who
purchase AdSonar inventory using the method described in this Section 3.5 are hereafter referred to as the “Time IO Advertisers”. 
  

 This Second Addendum constitutes the entire understanding of the parties with respect to its subject matter and,
except as amended herein, the Agreement shall remain in full force and effect. If the terms of this Second Addendum are acceptable to you, please countersign this copy and return a copy to us. 
  

	
	Sincerely,
	
	Quigo Technologies LLC

  

					
	Time Inc.:	 	
			
	By:	 	 /s/ John Squires
	 	6/9/09
			
	Name:	 	 John Squires
	 	
			
	Title:	 	 EVP
	 	

 EXHIBIT A 
 PLATFORM-A INC. 
 QUIGO ADSONAR ADDENDUM TO ADVERTISING INSERTION ORDER 

1. Terms and Conditions. The IO, this Addendum and all insertion orders hereunder will be governed by Version 2.0 of the Standard
Terms and Conditions for Internet Advertising for Media Buys One Year or Less, as jointly published by the AAAA and the lAB and released on April 29, 2002 (the “Standard Terms”). For purposes of this IO, Platform-A will mean
Platform-A Inc., AOL LLC, and all AOL affiliates worldwide. 
 2. Quigo - Adsonar. With respect to those line items in the
Media Plan that reference the placement of Ads served by Quigo on the AdSonar Service of Quigo Technologies, Inc. (“Quigo”), the following will apply: 
 (a) With respect to Ads served by Quigo, the term “Ads” includes include all text, titles, descriptions, graphics,
audio, keywords, keyword phrases, negative keywords (keywords that if included in the search will cause the advertisement not to be displayed), categories and topics and targeting as well as the web sites to which an Ad is linked
(“Targets”). 
 (b) Quigo’s Affiliates include the owners and operators of the websites on
which Quigo places Advertiser’s Ads. Quigo’s Affiliates are intended third party beneficiaries of Advertiser’s indemnification obligations to Quigo. 
 (c) Makegoods will not apply to CPC Ads under any circumstances. Advertiser’s sole remedy for a shortfall in the number of
clicks will be to execute a new IO for the unspent amounts. 
 (d) Advertiser is subject to Advertiser Guidelines as
published on Quigo’s website at http://www.quigo.com/adsonarAdvGuidelines.htm which are incorporated into the IO by reference. Ads will be served on Quigo Affiliate sites based on such factors as relevancy, CPC rates, click-through rates and ad
rotation algorithms. Advertiser will protect its password and will be responsible for all activity occurring under its password. 
 (e) Advertiser must notify Quigo in writing within sixty (60) days of any claim relating to disputed charges. In the event Advertiser fails to make timely payment, Advertiser will be responsible for all reasonable expenses
(including attorneys’ fees) incurred by Quigo in collecting such amounts. 
 (f) Except with respect to CPM
Ads, Advertiser acknowledges that: (i) usage statistics provided by Quigo are the official, definitive measurements for the purposes of billing and for measuring Quigo’s performance on any delivery obligation and no other measurements or
usage statistics (including those of Advertiser or a third party ad server) will be accepted by Quigo and (ii) the discrepancy clause in Section XIII(a) of the IO will not apply to Ads other than CPM Ads. Quigo disclaims any representations or
warranties, express or implied, regarding the validity of clicks on any Ads, and Advertiser will not hold Quigo responsible for any clicks on any Ads, regardless of the source, nature, purpose or intent of the clicks. In the event that Advertiser
believes that clicks on Advertiser’s Ads are the result of fraudulent activity, Quigo will work in good faith with Advertiser to investigate and resolve any disputes around any possible fraudulent activity. To the extent that Quigo determines
that clicks on Advertiser’s Ads are the result of fraudulent activity, a refund of fees charged for any such fraudulent clicks will be provided to Advertiser. 
 3. Order of Precedence. This Addendum is supplementary to and modifies the IO. The terms of this Addendum supersede provisions in the IO only to the extent that the terms of this Addendum

 
and the IO expressly conflict. However, nothing in this Addendum should be interpreted as invalidating the IO, and provisions of the IO will continue to govern relations between the parties
insofar as they do not expressly conflict with this Addendum. 
 4. Counterparts. This Addendum may be executed in
counterparts, each of which will be deemed an original and all of which together will constitute one and the same document. This Addendum may be executed via facsimile. 
 AUTHORIZED SIGNATURES 
 In order to bind the parties to this Addendum, their duly authorized representatives
have signed their names below on the dates indicated. This Addendum (including the terms incorporated by reference) will be binding on both parties when signed on behalf of each party and delivered to the other party (which delivery may be
accomplished by facsimile transmission of the signature pages hereto). 
  

			
	PLATFORM-A INC.	 	 ADVERTISER

							
				
	By:	 	  
	 	      By:  	 	  

							
				
	Print Name:	 	  
	 	      Print Name:	 	  

							
				
	Title:	 	  
	 	      Title:	 	  

							
				
	Date:	 	  
	 	      Date:EXHIBIT 10.77

 Exhibit 10.77 
 Execution Version 
  

 Confidential 
 SEARCH SERVICES AGREEMENT 
 This Search Services Agreement
(the “Agreement”), dated as of August 23, 2007 (the “Effective Date”), is between AOL LLC (“AOL”), a Delaware limited liability company, with offices at 22000 AOL Way, Dulles, Virginia 20166,
and Time Inc. (hereinafter “TI”), a Delaware corporation, with offices at 1271 Avenue of the Americas. New York, New York 10020. AOL and TI may be referred to individually as a “Party” and collectively as the
“Parties.” 
 INTRODUCTION 
 WHEREAS, AOL licenses from its Third Party Provider the right to receive Sponsored Link results from Advertisers, and certain branding rights and the right to provide such rights and services
to Affiliates of Time Warner Inc., 
 WHEREAS, AOL provides an Internet based program for directing Internet search engine
users to a landing page of sponsored links relevant to the users’ search queries through the use of Result Terms or AOL Hand Mapped Terms (i.e. “Web Offers Links”): 
 WHEREAS, AOL wishes to provide and Tl, as an Affiliate of Time Warner Inc., wishes to receive through AOL the Sponsored Advertising
Service and the Web Offers Links on Tl Sites, along with certain Third Party Provider branding rights; 
 WHEREAS, this
relationship is further described below and is subject to the terms and conditions set forth in this Agreement; 
 NOW
THEREFORE, in consideration of the foregoing and the mutual promises contained herein, the Parties hereby agree as follows: 
 Defined terms used but not defined in the body of the Agreement shall be as defined on Exhibit A attached hereto. 
 TERMS 

  

	 1.
	 SERVICES 

  

	 	 1.1
	 Sponsored Links. Subject to the terms and conditions of this Agreement. AOL shall enable Tl Sites to request, and AOL will ensure that the Third Party
Provider provides, Matched Results for display as Sponsored Links in the Sponsored Links Search Results Area throughout the Term (and where TI is required to provide notice pursuant to this Agreement with respect to increase, elimination or
suspension of the Matched Results and/or Additional Matched Results Tl will comply with such notice requirement) 

  

	 	 1.2.
	 Web Offers. Subject to the terms and conditions of this Agreement, AOL shall enable Tl Sites to receive the Web Offers Links.

  

	 2.
	 IMPLEMENTATION, MECHANICS AND PROCESS. 

  

	 	 2.1.
	 Sponsored Link Implementation. Subject to the terms of this Agreement, AOL shall make available to Tl and Tl Users the Sponsored Advertising Service as
set forth herein, and subject to Section 2.3. TI shall use the protocol in Schedule 2.1 (on the terms set forth therein, including Preamble thereto) (the “Protocol”) to: (a) enable Tl Users who query the Tl Search
Service (from TI Sites) to receive the results of those Queries (including the Sponsored Links) on the Search Results Area (i.e., within Tl Sites), (b) provide tag(s) within the request for Matched Results indicating the number of Matched
Results requested and whether the Matched Results will be displayed on First Pages or Next Pages, and (c) subject to Tl’s rights under this Agreement, serve the Matched Results in the form of Sponsored Links in response to the TI User
Queries. 

  

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	 	 2.1.1.
	 Sponsored Links Required Characteristics. Unless changed pursuant to Section 2.1.2 or otherwise changed by mutual agreement of the Parties during
the Term, all Sponsored Links will include the characteristics set forth in this Section 2.1.1 (such characteristics, collectively, the “Sponsored Links Required Characteristics”): The Sponsored Links shall (i) include at
least three (3) Matched Results above the Search Results Area on the First Pages of Tl Sites, and at least two (2) Matched Results on the Next Pages of Tl Sites (to the extent a sufficient number of Matched Results are delivered; if fewer
than the number of Matched Results specified above are delivered, Tl shall serve the number of Matched Results delivered by the Third Party Provider, subject to Tl’s rights hereunder), (ii) be titled “Sponsored Links” unless
otherwise agreed upon by the Parties in writing; (iii) at Tl’s option, include AOL-approved “mouse-overs” on the Sponsored Links on Tl Sites (i.e., text that appears when the mouse sits on top of such title); (iv) as soon as
reasonably practicable after the Effective Date, include the following disclosure language (or substantially similar language as agreed upon by the AOL and Tl) in relation to the group of Sponsored Links: “These listings are brought to you by a
third party and are not necessarily endorsed by Tl” (in a font size similar to any other similar disclaimers on the same page or in accordance with each individual Tl Site’s generally applicable disclaimer policies); and (v) appear
materially similar to the mock-ups attached hereto as Exhibit F, or as otherwise mutually agreed. With respect to subpart (i) above: (x) the Parties expressly agree that Tl shall have the right to implement certain Additional
Matched Results in compliance with Exhibit D hereto, as further referenced in Section 9 below; and (y) in situations where Tl faces risk of imminent harm (e.g., including without limitation, in the event of a virus transmission,
ongoing misuse of user data, or any Sponsored Link Excess Slippage (defined below)) which is material, Tl may eliminate or suspend the display of the Matched Results and shall only be required to deliver written notice (with email being sufficient)
reasonably promptly following the elimination or suspension of Matched Results. 

  

	 	 2.1.2.
	 Redesigns. Notwithstanding anything to the contrary herein, Tl expressly reserves the right to redesign or modify the organization, structure,
“look and feel,” navigation and other elements of any part or all of each individual Tl Site, but excluding the text or Content of the Matched Results as provided by the Third Party Provider through AOL (“Redesigns”) at
any time without notice to or consent from AOL, provided, however, if a Redesign to the Search Results Area causes the click-through rate (“CTR”) for Sponsored Links to decline by an average of twelve percent (12%) during the
fifteen (15) days following the Redesign (versus the average during the thirty (30) days preceding the Redesign), AOL shall, at any time after such Redesign, notify Tl in writing of such decline (with e-mail being sufficient) and the
Parties shall meet within three (3) business days of such notice to determine whether the decline in CTR was caused by the Redesign and if so, then to work together in good faith to agree on how to restore the CTR, as applicable, to the level
that existed prior to the Redesign. If the Parties are unable to agree on how to restore the CTR, as applicable, to the level that existed prior to the Redesign then the Parties shall escalate such matter for further discussion to the Management
Contacts identified in Section 1 of Exhibit E. 

  

	 	 2.1.3
	 General Mechanics. This Section describes the general processes by which Tl will submit Queries to AOL and requests for Matched Results for display as
Sponsored Links, and the Third Party Provider, through AOL, will deliver Matched Results to Tl, in accordance with the terms of this Agreement. Subject to Section 2.4. when TI Users initiate a search on the Tl Search Service (whether through a
Query or from a link within a category or sub-category or otherwise) then Tl will deliver the Search Term (if the search is initiated from a link within a category, then Tl will deliver the corresponding Search Term) to the Third Party Provider
(subject to Tl’s rights to decline to send a particular Search Term pursuant to Section 2.8) and a request for Matched Results. The Third Party Provider shall receive and process the Search Term, including selecting Matched Results that
satisfy the Search Term and this Agreement (e.g., including without limitation the filtering requirements of Section 2.7). The Third Party Provider then shall deliver to Tl, via a means and format agreed upon by AOL and Tl, an XML data feed
that includes up to the specified number of Matched Results set forth in Section 2.1.1 above or a “no result” notice. TI shall parse the data feed as appropriate and display all the provided Matched Results (again

  

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subject to its rights to decline pursuant to Section 2.8 and subject to not receiving more than the number of Matched Results as set forth in Section 2.1.1) as Sponsored Links. All
Sponsored Links shall contain mutually agreed Linking Mechanisms. The Sponsored Links shall be the highest-ranked qualifying Matched Results provided by the Third Party Provider (subject to the applicable filtering and blocking rules), provided,
however, that the Parties may mutually agree otherwise with respect to the Next Pages. 

  

	 	 2.2.
	 Web Offers Links. 

  

	 	 2.2.1.
	 Web Offers Links Required Characteristics. Unless changed pursuant to Section 2.1.2 or otherwise changed by mutual agreement of the Parties during
the Term, all Web Offers Links will include the characteristics set forth in this Section 2.2.1 (such characteristics, collectively, the “Web Offer Required Characteristics”): Tl shall include the Web Offers Links above the
Search Results Area on the First Pages of Tl Sites. Tl will only be required to display such number of Web Offers Links that can be displayed within two (2) lines of text. In situations where TI faces risk of imminent harm (e.g., including
without limitation, in the event of a virus transmission, ongoing misuse of Tl User data, or any Sponsored Link Excess Slippage (defined below)) which is material, Tl may eliminate or suspend the display of Web Offers Links and shall only be
required to deliver written notice (with email being sufficient) promptly following the elimination or suspension of any Web Offers Links. Notwithstanding anything contained in this Agreement the Parties acknowledge that the Web Offers Links will
not necessarily be active on the Tl Sites immediately upon the Effective Date and agree that Tl will activate the Web Offers Links on the Tl Sites as soon as reasonably practicable after the Effective Date; provided, however, that Tl shall activate
the Web Offers Links on the Tl Sites no later than October 30, 2007, unless prevented from doing so by reasons beyond Tl’s sole control. 

  

	 	 2.2.2.
	 General Mechanics. When Tl Users initiate a search on the Tl Search Service (whether through a Query or from a link within a category or sub-category
or otherwise) then subject to Section 2.4, Tl will deliver the Search Term (if the search is initiated from a link within a category, then Tl will deliver the corresponding Search Term) to AOL (subject to Tl’s rights to decline to send a
particular Search Term pursuant to Section 2.8) and a request for Web Offers Links. AOL shall receive and process the Search Term, including selecting Web Offers Links that satisfy the Search Term and this Agreement (e.g., including without
limitation the filtering requirements of Section 2.7). AOL then shall deliver to TI, via a means and format agreed upon by AOL and Tl, an XML data feed that includes no more than the number of Web Offers Links that can be displayed within two
(2) lines of text as set forth in Section 2.2.1 above. Tl shall parse the XML data feed as appropriate and display all the provided Web Offers Links (again subject to its rights to decline pursuant to Section 2.8). The Web Offers
Links will direct Tl Users to the Web Offers Landing Page, which will reside in a TI template for each Tl Site, as agreed upon by the Parties. 

  

	 	 2.3.
	 Vertical Searches. Notwithstanding anything to the contrary herein, including, without limitation, the terms of Sections 2.1, 2.1.3 and 2.2.1, Tl may,
but shall not be obligated to, implement the Sponsored Advertising Service, including Sponsored Links or Web Offers Links, with Vertical Searches (e.g., Tl could implement a Vertical Search in the travel category on a Tl Site and not display
Sponsored Links on the page that displays the results of the travel queries which results are provided by a third party). If, however, Tl elects to implement the Sponsored Advertising Service, including Sponsored Links or Web Offers Links, with
Vertical Searches pursuant to this Section 2.3, Tl may not use any other paid search results within those Vertical Searches while using the Sponsored Advertising Service (including Sponsored Links or Web Offers Links). In addition, if TI
implements Vertical Searches on a Tl Site using the same search box as it uses for Site Search, it will make Site Search the default search service in such search box on all Tl Site pages where such search box appears. For example, Tl may not
categorize a query in the search box for Site Search on the pages of the Tl Sites as “travel” and send such searches to Tl’s travel vertical experience, but TI may, however, use Vertical Searches on the same search box that it uses
for Site Search if such Vertical Search is not the default search and is accessed by some means such as being triggered by a Tl User toggling over to a vertical tab (like “Shopping” or “Travel”) on the

  

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	 main search box. 

  

	 	 2.4.
	 Speed of Matched Results. Notwithstanding anything to the contrary herein, AOL will ensure that every Matched Result is fully queried, matched,
processed, and delivered and received by Tl (including a complete http response, with a complete Matched Results Set result or a “no hit” set result served in XML format) (collectively, “Fully Processed and Served”) in
less than one (1) second from the time the initial query is delivered to AOL or the Third Party Provider, as applicable, from Tl (i.e., the Tl server) (the “Maximum Delivery Time”). In the event that the Third Party Provider
fails to Fully Process and Serve any individual Matched Result within the Maximum Delivery Time (“Timing Out”), then in addition to any other remedies available to Tl, Tl shall not be obligated to display any such individual Matched
Results that take longer than the Maximum Delivery Time to be Fully Processed and Served (e.g., Tl may elect to “time out” or filter such Matched Results from the Sponsored Links). 

  

	 	 2.5.
	 Branding. Notwithstanding anything to the contrary, TI shall not be obligated to display any branding of AOL or the Third Party Provider in connection
with this Agreement. Notwithstanding the previous sentence, AOL hereby grants to TI the right to use the branding of the Third Party Provider on Tl Sites as mutually agreed by the Parties. 

  

	 	 2.6.
	 Ownership. Subject to AOL and the Third Party Provider’s rights in the Sponsored Advertising Service and the Advertising Results (as applicable),
and subject further to the rights of any of Advertisers in their advertisements, trademarks, and websites, TI owns and (as between AOL and Tl) shall operate the Tl Search Service, and Tl owns all right, title and interest in and to Tl Sites and all
advertising and promotional spaces therein (including, without limitation, the pages on which the Advertising Results appear via the Sponsored Links as set forth herein), including all frames and other tools or navigation associated therewith.

  

	 	 2.7.
	 Sponsored Links Promotional Limitations. 

  

	 	 (a)
	 First Level Filter. AOL shall implement a list for each of the Tl Sites of URLs and Search Terms that when queried, are more likely than not to produce
search results that: (a) are pornographic, or that link to sites offering pornography; (b) would obviously link to a website that offers for sale an illegal substance, product or service; (c) are contrary to Tl’s written
advertiser policy(ies); (d) Tl is prohibited from displaying within a service such as the Sponsored Links, because of a pre-existing (as of the Effective Date) agreement between Tl and a third party; or (e) are subject to the Second Level
Filter (as defined in Section 2.7(b)) below, including any updates thereto as permitted under Section 2.7(c) below, in order to prevent such results during periods during which such updates are being implemented or generally to limit
Second Level Failure (collectively, the “Sponsored Link First Level Filter”) (clauses (a) through (e) above, the “Sponsored Link First Level Filter Rules”). The Parties hereby agree that the Sponsored Link
First Level Filter for Tl Sites shall initially include the URLs and Search Terms from AOL’s current filters with the Third Party Provider, as provided to Tl in writing prior to the execution of this Agreement and as amended and updated by AOL
during the Term (and provided to Tl in writing, with email being sufficient). Tl may update the Sponsored Link First Level Filter at any time during the Term (as provided in Section 2.7(c) below. AOL shall use commercially reasonable efforts
not to provide, or have the Third Party Provider provide, any Matched Results for the Search Terms or URLs included in the Sponsored Link First Level Filter; provided that the existence of a Matched Result that should have been excluded by the
Sponsored Link First Level Filter (“Sponsored Link First Level Failure”) will not be deemed a breach of the Agreement. Instead, AOL shall remedy the Sponsored Link First Level Failure as set forth in Section 2.8. The lists
referenced in this Section 2.7(a) above will be specific to Tl Sites and may be customized for each individual Tl Site. 

  

	 	 (b)
	 Second Level Filter. AOL shall use commercially reasonable efforts to, and Tl shall assist AOL to, create (i) a filter that includes Search Terms
(which shall be deemed to include reasonably likely misspellings), Prohibited Entities and URLs (which shall be deemed to include reasonably applicable sub-URLs) for Prohibited Entities (“Prohibited Entities” shall mean those companies

  

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described on the Prohibited Entities List (defined below)) and (ii) processes, including editorial review and post-incident instructions for removal of slippage, as applicable (as described
below), to exclude the following from the Matched Results:    Matched Results that (a) are contrary to certain applicable standard advertiser policies (as delivered to AOL in writing, which writing may be in the form of an
email) which are selected by Tl from Tl’s generally applicable standard advertiser policies for Tl Sites (as such selections may be updated by Tl from time to time); (b) link to a portion of a Prohibited Entity’s website on which is
described or offered any product or service that Tl or any Tl Site Affiliate markets as part of one of its core businesses; or (c) promote, market, offer or distribute products or services which Tl identifies to AOL in writing (which writing
may be in the form of an email) that Tl does not desire to display or distribute (for any reason as determined by Tl in its sole discretion) (collectively, the “Sponsored Link Second Level Filter”) (clauses (a), (b) and
(c) above, the “Sponsored Link Second Level Filter Rules” and, together with the Sponsored Link First Level Filter Rules, the “Sponsored Link Filter Rules”). The initial list of Prohibited Entities and
prohibited products and services for each individual Tl Site is attached hereto as Schedule 1 (the “Prohibited Entities List”), which such list may be updated upon mutual agreement between AOL and Tl and shall in any case be deemed
to include reasonable variations, misspellings and singulars and plurals thereof. Through the Sponsored Link Second Level Filter, AOL is responsible for implementing Tl’s filtering rules that might be context dependent or subject to
interpretation. For example, if the Search Term within the Sponsored Link Second Level Filter is “guns” and Tl’s policy forbids (or Tl does not desire to display or distribute) the sale of guns but permits (or otherwise does not
object to) Content related to gun control or gun safety, then AOL would ensure that the the Matched Results exclude links to Advertiser Websites selling guns, but would be permitted (but not required) to provide links to Advertiser Websites
containing Content about gun control issues. The Parties hereby acknowledge that Tl has provided the Search Terms and Prohibited Entities that are initially included in the Sponsored Link Second Level Filter as of the Effective Date; thereafter Tl
may update the Sponsored Link Second Level Filter as set forth in Section 2.7(c) below. AOL shall exclude from Matched Results any items covered by the Sponsored Link Second Level Filter; provided that the existence of a Matched Result that
should have been excluded by the Sponsored Link Second Level Filter (“Sponsored Link Second Level Failure”) will not be deemed a breach of the Agreement. Instead, AOL shall remedy the Sponsored Link Second Level Failure as set forth
in Section 2.8. 

  

	 	 (c)
	 Updates to First Level Filter and Second Level Filter. Tl may update the Sponsored Link First Level Filter and/or the Sponsored Link Second Level
Filter and/or the Sponsored Link Second Level Filter Rules (including the Prohibited Entities List, upon mutual agreement with AOL, which will not be unreasonably withheld or delayed) at any time by providing written notice (which written notice may
be in the form of email) to AOL of the Search Term, the URLs, standard advertiser policy, or the entity that should be included, and, for a Search Term, whether that Search Term should be included on the Sponsored Link First Level Filter or on the
Sponsored Link Second Level Filter. Any updates must be consistent with the definitions and restrictions and rights (in the Sponsored Link First Level Filter Rules and Sponsored Link Second Level Filter Rules, as applicable) above, but may also
include Search Terms, URLs, entities or policies that Tl reasonably and in good faith believes are necessary for inclusion to prevent (a) exposure of Tl to liability or (b) adverse effects to Tl, Tl Sites, or the Tl User experience
(including, without limitation, to brand and/or editorial independence or integrity). For updates to the Sponsored Link First Level Filter, AOL shall implement such updates, as soon as practicable, but in any event within two (2) Business Days
from delivery of such written notice. For updates to the Tl standard advertising policies subject to the Sponsored Link Second Level Filter or for products or services subject to Section 2.7(b)(ii)(c), AOL shall implement such updates as soon
as practicable, but in any event within six (6) Business Days from delivery of such written notice (unless such updating requires the manual review of a material portion of the Third Party Provider’s database of existing advertisements, in
which case AOL shall implement such updates as soon as practicable, but in any event within a period of time not to exceed twenty-one (21) Business Days). 

  

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	 	 (d)
	 Relevance. All Advertising Results shall be Relevant to the applicable Search Term. If Tl reasonably believes that a particular Matched Result is not
Relevant, then in addition to Tl’s other rights under this Agreement, Tl shall have the rights in Section 2.8(a) to block, and may inform AOL, in which case AOL shall consider that Matched Result not to be Relevant, and shall exclude it as
a Matched Result within the time set forth in Section 2.8. 

  

	 	 2.8.
	 Rights and Remedies in the Event of Sponsored Links Promotional Problems 

  

	 	 (a)
	 Tl Right to Block. Notwithstanding any notice requirements elsewhere in this Agreement, Tl has the right, but not the obligation, to do any of the
following: (a) decline to send a Query to AOL or the Third Party Provider (as applicable) that reasonably would produce an Excluded Result because the Search Term is on the Sponsored Link First Level Filter or Sponsored Link Second Level
Filter, (b) filter the proposed Matched Results to remove, or decline to serve and display as part of the Sponsored Links those Matched Results that Tl reasonably believes are Excluded Results pursuant to the Sponsored Link First Level Filter
or Sponsored Link Second Level Filter, or (c) filter the Matched Results to remove, or decline to serve and display as part of the Sponsored Links those Matched Results that Tl reasonably believes are not Relevant. In the event that Tl notifies
AOL in writing (which writing may be in the form of an email) of a blocked Search Term or Search Result, such notice shall constitute a request to update the Sponsored Link First Level Filter or the Sponsored Link Second Level Filter, for which AOL
shall take action pursuant to Section 2.7(c). 

  

	 	 (b)
	 Slippage. The Parties acknowledge and agree that there will be minor occasions where Matched Results are not filtered out in accordance with
Section 2.7 despite the commercially reasonable efforts of AOL and Third Party Provider (“Sponsored Link Slippage”), and in such event, the Parties will cooperate to remedy the situation as quickly as possible in a mutually
agreed manner. Any immaterial and occasional Sponsored Link Slippage alone will not be deemed a material breach hereof; provided that AOL remedies such problems promptly; and provided further that TI shall retain its rights to block as set forth in
Section 2.8(a) above. If Tl determines that, in its reasonable judgment, the Matched Results include Excluded Results, whether or not such Sponsored Link Slippage is material, then Tl may provide written notice to AOL (which written notice may
be in the form of email). The notice must describe the Search Term, prohibited entity, or Advertiser Website affected, and the basis of the determination that it is an Excluded Result AOL shall then remedy the problem by ceasing to provide, or
having the Third Party Provider cease to provide, them as part of the Matched Results, and in any event within three (3) Business Days from delivery of such written notice for Search Terms on the Sponsored Link First Level Filter, and seven
(7) Business Days from delivery of such written notice for the Second Level Filter. In the event that the quantity or frequency of Slippage is becoming more than minor in scope or amount (including due to repetitive problems)
(“Sponsored Link Excess Slippage”), Tl shall provide written notice thereof to AOL at any time. In the event that Tl notifies AOL of Sponsored Link Excess Slippage, senior account services representatives, or such other personnel as
may reasonably be expected to be necessary to remedy the situation, from each Party, will work together in good faith for the five (5) day period commencing on the date of such notice. If AOL is unable to cure such Sponsored Link Excess
Slippage within such five (5) day period, then Tl shall notify AOL in writing of such failure and, notwithstanding anything to the contrary, the Sponsored Link Slippage which is subject to such notice may constitute a material breach hereof, in
which case such notice shall constitute Tl’s notice to AOL with respect to such material breach (and shall be deemed retroactive to the commencement of such five (5) day period). 

  

	 	 2.9
	 No Syndication. Tl will not resell, assign, transfer or syndicate the Sponsored Advertising Service or the Web Offers Links onto any third party or
other product, property or service other than the Tl Sites. 

  

	 	 2.10
	 Additional Tl Implementation Requests. Notwithstanding anything to the contrary in this Agreement, any additional requests from Tl for implementing the
Sponsored Advertising Service or the Web Offers

  

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Links on the TI Sites (e.g., additional functionality around site specific searches) during the Term that are not contemplated by this Agreement shall be discussed in good faith and if agreed by
the Parties, shall be set forth in a written amendment to this Agreement, which may provide, among other things. AOL’s timing and cost estimate for any such new request(s). 

  

	 	 2.11
	 Tl Data. As between AOL and Tl, AOL acknowledges and agrees that TI own(s) all right, title and interest in and to the data generated on or by use of
the Tl Sites, including without limitation (and as applicable) the following: all Tl Sites User personal identification and site behavioral data; Tl Sites User demographic and psychographic data; Tl Sites User input data, preferences and Queries; Tl
Sites User advertising and search result click-through data; and any information derived therefrom, in each case including without limitation any and all Intellectual Property Rights therein (together, the “Service Data”), and that
neither AOL nor the Third Party Provider shall acquire any right, title, or interest therein or thereto. Notwithstanding the foregoing, to the extent any of the Service Data include any Search Results, the portion of such Service Data which is
Search Results (and only such data) is and shall remain the sole property of AOL, subject to the rights granted to Tl pursuant to this Agreement. AOL and the Third Party Provider may use the Search Results and search result click-through data to
improve AOL’s and Third Party Provider’s search algorithms so long as such data (a) is aggregated with other data from services operated by AOL or the Third Party Provider, (b) is not specifically identified as having been
obtained from Tl, any Tl Sites User and (c) is not used to target or to create a profile of any Tl Sites Users; or (iii) for other purposes with the prior written consent of Tl in its sole discretion. The Parties acknowledge that each Party
intends that no personally identifiable information shall be collected by AOL or the Third Party Provider or conveyed by Tl to AOL or the Third Party Provider. Both Parties further acknowledge that data regarding any user could be obtained by either
Party through activities unrelated to this Agreement, and that any such data regarding users that is gathered through activities unrelated to this Agreement shall not be covered by this Agreement. 

  

	 3.
	 OPERATIONS AND TECHNOLOGY; PROCESSES; QUARTERLY PERFORMANCE REVIEWS. 

  

	 	 3.1.
	 Hosting, Serving & Technology. 

  

	 	 3.1.1
	 AOL shall ensure that the Third Party Provider shall serve all Advertising Results (e.g., as set forth with respect to delivery of results in
Section 2.1.3 above) and, subject to the technical specifications and processes on Exhibit C, shall serve the XML feed of the Matched Results (e.g., as set forth with respect to the Third Party Provider’s delivery of results in
Section 2.2 above). No third party, except for the Third Party Provider, shall be permitted to serve the Matched Results without Tl’s express written consent. 

  

	 	 3.1.2
	 To the extent that Tl requests Matched Results for display as Sponsored Links, it shall do so using the XML feed referred to in Section 3.1.1 above in
accordance with the terms of this Agreement. 

  

	 	 3.2.
	 Operating Standards. Tl reserves the right to review and test (as set forth in this Section 3.2 and in Exhibit C) the Matched Results as
served into the Sponsored Links from time to time to ensure that such links and service remain compatible with the Tl Sites host software, and the other applicable portions of Tl Sites. AOL shall ensure that the Sponsored Advertising Service and
Sponsored Links comply at all times with the standards set forth in Exhibit C attached hereto and made a part hereof. 

  

	 	 3.3.
	 Advertising Terms and Conditions. AOL shall have, and shall ensure that Third Party Provider has, in place with each of its advertisers a set of
written, standard, generally applicable advertising terms and conditions that may be negotiated with each of AOL’s and Third Party Provider’s Advertisers from time to time (the “Advertising Terms”). Notwithstanding any
negotiation of such Advertising Terms, neither the Advertising Terms (e.g., in standard form or as may be negotiated) nor any other statement or representation of AOL or Third Party Provider shall provide or reasonably imply (at any time) that:
(a) any Advertiser is guaranteed placement on Tl Sites; or (b) AOL’s or Third Party Providers relationship with the Advertiser gives rise to any relationship between the Advertiser and Tl (the “Prohibited Advertising

  

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Terms”). AOL shall ensure that the restrictions herein shall apply to all Advertisers. Nothing in the preceding two (2) sentences shall be construed to prevent any Advertiser
from declining to participate in syndication of its advertisements on Tl Sites. 

  

	 	 3.4.
	 Quarterly Performance Reviews. During each quarter of the Term (i.e., every three (3) months), AOL shall be entitled to conduct an overall review
of the pages of each of the individual Tl Sites where the Sponsored Links and/or Web Offers Links appear (a “Quarterly Performance Review”). If, during the Quarterly Performance Review, AOL finds that the average monthly Net Revenue
for the Sponsored Links and Web Offers Links during the months covered by such Quarterly Performance Review for a particular Tl Site(s) are at or below the lesser of (i) the monthly average of the Revenue Threshold for the Term (e.g., for
CNNMoney.com - $124,502.36 ($4,482,085 / 36)) and (ii) AOL’s revenue projections, then AOL shall notify Tl in writing (with e-mail being sufficient) and set up a meeting with Tl within (1) one week to discuss possible changes to the
pages of the particular Tl Site(s) where the Sponsored Links and/or Web Offers Links appear in order to optimize revenue for such pages. If the Parties are unable to agree on changes to the pages of such TI Site(s) where the Sponsored Links and/or
Web Offers Links appear in order to optimize revenue for such pages then the Parties shall escalate such matter for further discussion to the Management Committee identified in Section 1 of Exhibit E. 

  

	 4.
	 EXCLUSIVITY OBLIGATIONS. 

  

	 	 4.1
	 Search-Based Sponsored Text Links Exclusivity. 

  

	 	 (a)
	 So long as this Agreement is in effect with respect to a particular Tl Site(s), with respect to such Tl Site(s), AOL will be Tl’s exclusive third party
provider for any Use of Search-Based Sponsored Text Links, including with respect to the Licensing thereof. 

  

	 	 (b)
	 For the avoidance of doubt, under the foregoing exclusivity, Tl may not Use on Tl Sites any third party service that includes all the Attributes set forth in
the definition of Search-Based Sponsored Text Links (taking into account the exceptions listed in the applicable definition), even if that third party service also includes additional features or functions unrelated to such Attributes. For example,
if a third party service includes all of the Attributes set forth in the definition of Search-Based Sponsored Text Links, but also includes a spell checker, then Tl may not Use such Search-Based Sponsored Text Links, but may Use the spell checker
from the third party service. 

  

	 	 (c)
	 The exclusivity as set forth in this Section 4.1 will not apply to any Vertical Searches. 

  

	 	 (d)
	 Under this Section 4.1. in addition to the foregoing, TI is also prohibited from redirecting Queries related to the Site Search on Tl Sites from Tl Sites
to a page other than a page on the Tl Sites where the Search Results are displayed. For the avoidance of doubt, it is not considered to be redirecting Site Search Queries for the purpose of this paragraph if a user clicks on URL links that are
delivered as Search Results 

  

	 5.
	 ECONOMICS. 

  

	 	 5.1.
	 Minimum Revenue Guarantee. Subject to Section 5.2 below, during the Term AOL will pay Tl a minimum revenue guarantee for each of the Tl Sites as
set forth in Exhibit B-2 for each individual Tl Site (the “Minimum Revenue Guarantee”). The Minimum Revenue Guarantee shall be payable by AOL to Tl for each of the Tl Sites on a monthly basis, in equal installments, based on
the annual Minimum Revenue Guarantee for each Tl Site (as set forth in Exhibit B-2) on the 1st day of each applicable month during the Term. 

  

	 	 5.2.
	 Performance Revenue. At any point during the Term, when the cumulative Net Revenue recognized by AOL for an individual Tl Site during the Term exceeds
the Revenue Threshold, AOL’s next monthly payment to Tl for the applicable TI Site will include all remaining monthly Minimum Revenue Guarantee

  

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payments plus eighty-five percent (85%) of the Net Revenue recognized for the applicable Tl Site in excess of the Revenue Threshold. During the remaining months of the Term, AOL will pay Tl
eighty-five percent (85%) of the Net Revenue recognized by AOL for the applicable Tl Site (the “Threshold Revenue Share”). As used herein, “Revenue Threshold” shall mean the total Minimum Revenue Guarantee
payments to the individual Tl Site (as set forth in Exhibit B-2) divided by the Threshold Revenue Share (e.g., for CNNMoney.com – $4,482,084 ($3,809,772 / 0.85)). As used herein, “Net Revenue” shall equal revenue
recognized by AOL from the Third Party Provider or Advertisers, as applicable, for the Advertising Results delivered to each Tl Site during the Term. AOL shall pay Tl the Threshold Revenue Share for each Tl Site, as described in this
Section 5.2, on a monthly basis within thirty (30) days following the end of each applicable calendar month in which such amounts were recognized. 

  

	 	 5.3.
	 Wired Payments; Payment Contact. All payments required hereunder shall be paid in immediately available, non-refundable (except as expressly set forth
in this Agreement) U.S. funds, which shall be either (a) wired to LaSalle Bank, Chicago, Illinois; ABA #071000505; Swift Address: LASLUS44 (for international wires only); Account #: 580039037; Account Name: Time Inc Misc., or
(b) transferred in another manner as agreed upon by the Parties. In the event of any questions regarding a payment made (or expected to be made) by AOL to Tl, Tl may contact Susanna Wolfe at Susanna.Wolfe@corp.aol.com and/or
(703) 265-2080. 

  

	 	 5.4.
	 Taxes. As between AOL and Tl, AOL will pay any and all U.S. local, state, and national taxes (including, sales, use, personal property and excise
taxes, customs fees, VAT, GST, and other Internet taxes), duties, levies, and assessments, however described or calculated (excluding taxes based on Tl’s net income) that apply to this Agreement (collectively, “Taxes”).

  

	 5.5
	 Reports and Auditing. 

  

	 	 (a)
	 For each individual Tl Site and for all TI Sites in the aggregate, AOL shall provide Tl written reports in a mutually agreed format setting forth, for both
Sponsored Links and Web Offers Links, regular (at least monthly) (i) performance data, (ii) revenue data, and (iii) any other mutually agreed upon data, which shall be the equivalent to the reporting tools utilized by AOL for the
management of the AOL search business (the “Reports”). Tl shall be entitled to use the Reports in its business operations and to disclose information derived from the Reports in an aggregate form (e.g., combined with other Tl sales
information and in a manner that prevents individual identification of Advertisers or information). In addition, AOL shall use commercially reasonable efforts to provide Tl (starting on November 30, 2007) with a report within thirty
(30) days of the end of each quarter of the Term that lists the Search Terms that have been searched on the each individual Tl Site and all Tl sites in the aggregate during the previous quarter and the frequency with which each such Search Term
was input. 

  

	 	 (b)
	 Notwithstanding any other provision on reporting in this Agreement, Queries for each individual Tl Site and all Tl Sites in the aggregate shall be reported on
a calendar monthly basis by AOL to TI based on AOL’s reporting (a “Monthly Query Report”). The number of Queries deemed delivered under this Agreement shall equal the number of Queries reported by AOL. If Tl disputes the number
of Queries reported by AOL, then within thirty (30) days of Tl’s receipt of the applicable Monthly Query Report Tl shall notify AOL of such dispute in writing (with email being sufficient) and the Parties shall meet within three
(3) Business Days of such notice to work together in good faith to resolve such dispute. If the Parties are unable to agree on how to resolve any such dispute then the Parties shall escalate such dispute to the Management Contacts pursuant to
Section 1 of Exhibit E. 

  

	 	 (c)
	 AOL (and Tl, as applicable and to the extent Tl maintains any such records in the ordinary course of its business) shall maintain, and AOL shall ensure that
the Third Party Provider maintains, complete, clear and accurate records relating to the obligations hereunder (including summary logs used to calculate and track Queries), and compliance with this Agreement (“Records”). All such
Records shall be maintained for a minimum of ninety (90) days following termination or 

  

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	 expiration of this Agreement, except for Tl’s tape logs of Queries, each of which shall be maintained for one (1) year from the date a Query is
generated. 

  

	 	 (d)
	 For the purpose of determining, in the event of a dispute, the accuracy of Queries, UAs, UA spam, Queries Spam, and other elements of the Reports provided by
AOL, TI shall have the right to direct a mutually agreeable independent third party auditor, which auditor must be a nationally recognized auditing firm (a “Metric Auditor”), subject to confidentiality restrictions consistent with
those set forth in this Agreement (and any additional confidentiality restrictions as mutually agreed), to conduct reasonable and necessary copying and inspection of AOL’s Records and records of the Third Party Provider. Any such audit may be
conducted after twenty (20) Business Days prior written notice, during normal business hours, no more frequently than once per year (and only with respect to a previously unaudited period) and shall be at TI’s expense; provided, however,
that if such inspection reveals any inaccuracy in any report of more than ten percent (10%) of the disputed item or any, AOL shall reimburse TI for the reasonable fees charged by the Metric Auditor. 

  

	 	 (e)
	 For the purpose of determining, in the event of a dispute, AOL’s compliance with any of its payment obligations under this Agreement and upon AOL’s
payment of the Threshold Revenue Share. TI shall have the right to direct a mutually agreeable independent third party auditor, which auditor must be a nationally recognized auditing firm (a “Payment Auditor”), subject to
confidentiality restrictions consistent with those set forth in this Agreement (and any additional confidentiality restrictions as mutually agreed), to conduct reasonable and necessary copying and inspection of AOL Records and records of the Third
Party Provider. Any such audit may be conducted after twenty (20) Business Days prior written notice, during normal business hours, no more frequently than once per Year (and only with respect to previously unaudited period and no more than
once per year), and shall be at TI’s expense; provided, however, that if an inspection reveals any inaccuracy in any report of more than ten percent (10%) of any disputed item, (i) AOL shall promptly pay all amounts due under the
Agreement as revealed by the audit and reimburse TI for the reasonable fees charged by the Payment Auditor, and (ii) TI shall thereafter have the additional right to conduct an audit pursuant to this subpart (e) once per the applicable
Year only with respect to the remainder of the Year in which such reporting inaccuracy occurs. For the avoidance of doubt, at the beginning of each Year, the frequency of TI’s audits shall be set at once per Year subject to this subpart (e).

  

	 6.
	 TERM; MAKE GOOD; TERMINATION; SUSPENSION. 

  

	 	 6.1.
	 Term. This Agreement will commence on the Effective Date and shall expire on 11:59 p.m. (EST) on the date that is three (3) years after the last
day of the calendar month in which the Effective Date occurs, unless extended pursuant to Section 6.2 below or terminated earlier as provided for in this Agreement (the “Term”). The Parties acknowledge and agree that the
services under this Agreement for each individual TI Site shall commence on the dates noted on Exhibit G (the “TI Sites Services Launch Dates”). Notwithstanding anything contained in this Agreement, for the time period
starting on each individual TI Site Services Launch Date through and including August 31, 2007 AOL shall pay TI the Revenue Threshold Share; and, thereafter, the provisions of Sections 5.1 and 5.2 shall apply. The intent of the foregoing is to
provide that the “Term” as used in Sections 3.4, 5.1, 5.2, 6.2 and 6.9 of this Agreement shall mean September 1, 2007 through and including August 31, 2010. Notwithstanding anything to the contrary in this Section 6.1, if
any TI Site(s) set forth in Exhibit G have not launched by September 1, 2007 due solely to the fault of TI, the Term with respect to such TI Site(s) only shall commence on the day such TI Site(s) launch and shall expire on 11:59 pm (EST) on the
date that is three (3) years after the last day of the calendar month in which such TI Site(s) have launched. 

  

	 	 6.2.
	 If, at the end of the Term with respect to an individual TI Site, the Queries are less than the Queries Target, then, as AOL’s sole and exclusive remedy,
the Term of this Agreement for the applicable TI Site shall automatically extend until the earlier of: (a) the last day of an additional six (6) month period; or (b) the end of the month in which cumulative number of Queries equals or
exceeds the Queries Target for

  

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the applicable TI Site (the “Make Good Term”). During any Make Good Term for an applicable TI Site, AOL shall retain one hundred percent (100%) of all Net Revenues until
cumulative Net Revenue exceeds the Revenue Threshold for the applicable TI Site, and TI shall not be entitled to receive any portion of such revenues, provided however, if the cumulative number of Queries equal the Queries Target for the applicable
TI Site prior to the end of the month that the Make Good Term expires, AOL shall pay to TI the Revenue Threshold Share for such excess Queries during the remainder of such month. Once the cumulative Net Revenue for an applicable TI Site equals the
Revenue Threshold, AOL will pay TI the Threshold Revenue Share (i.e., eighty-five percent (85%) of the Net Revenue recognized by AOL) for the remainder of the Make Good Term 

  

	 	 6.3.
	 Termination for Breach. Either Party may terminate this Agreement at any time in the event of a material breach of the Agreement by the other Party
which remains uncured after thirty (30) days written notice thereof to the other Party; provided that, if the breaching Party is diligently working to effect a cure and requires more than thirty (30) days, then the cure period shall be
extended for as long as reasonably necessary to effect the cure, but in no event more than thirty (30) additional days; provided further, that the cure period with respect to any payment shall be twenty (20) days from the date on which
such payment is due as provided for herein without any extension of such cure period (“Payment Cure Period”). 

  

	 	 6.4.
	 Termination for Bankruptcy/Insolvency. Either Party may terminate this Agreement immediately following written notice to the other Party if the other
Party (i) ceases to do business in the normal course, (ii) is declared insolvent or bankrupt by a court of competent jurisdiction, (iii) is the subject of any proceeding related to its liquidation or insolvency (whether voluntary or
involuntary) which is not dismissed within ninety (90) calendar days or (iv) makes an assignment for the benefit of creditors. 

  

	 	 6.5.
	 Termination on Change of Affiliate Status of TI. In the event that during the Term TI ceases to be an Affiliate of Time Warner Inc., AOL may terminate
this Agreement by providing thirty (30) days written notice. 

  

	 	 6.6.
	 Suspension of Services. In the event that the Sponsored Advertising Service is suspended by the Third Party Provider and not generally available to
AOL, AOL shall have the right to suspend TI’s use of such service, until it is again made generally available to AOL. If the Sponsored Advertising Service is suspended by the Third Party Provider and not generally available to AOL beyond twenty
(20) days, TI may terminate this Agreement upon written notice to AOL. In addition, (a) if AOL suspends the Sponsored Advertising Service pursuant to this Section, AOL shall continue to pay to TI the greater of the pro-rated Minimum
Revenue Guarantee (as applicable for each individual TI Site) or the pro-rated amount of Revenue Threshold Share paid to TI (as applicable for each TI Site) during the preceding month (as applicable) for such time period, provided, however, that if
TI terminates this Agreement pursuant to this Section 6.6 AOL shall only be obligated to pay TI the greater of the Minimum Revenue Guarantee or the Threshold Revenue Share paid to TI for each individual TI Site during the preceding month
through the effective date of such termination, and (b) during the period of suspension, TI shall receive credit towards the Query Target for each individual TI Site as follows: the number of Queries delivered by TI during each day of any
suspension period shall be deemed to equal the daily average number of Queries delivered by TI for the three (3) months preceding such suspension period. 

  

	 	 6.7.
	 Termination of the IMA. In the event that during the Term the IMA is terminated (by either AOL or the Third Party Provider), AOL may terminate this
Agreement upon thirty (30) days prior written notice, provided that: (a) TI shall be entitled to retain all amounts previously paid and amounts due and owing through the effective date of such termination, and (b) AOL shall only be
obligated to pay TI (i) the Minimum Revenue Guarantee or (ii) the actual Threshold Revenue Share, as applicable for each individual TI Site, or (iii) if there is no revenue for all, or a portion of, this thirty (30) day period
because service has been suspended and if cumulative Net revenue recognized by AOL through such date exceeds the Revenue Threshold, as applicable for each individual TI Site, AOL will pay TI the pro-rated amount of the Revenue Threshold Share paid
to TI during the preceding month, as applicable for each individual TI Site, through the effective date of such termination. If, however, AOL is able to offer a

  

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replacement search provider, which is acceptable to Tl (as determined in Tl’s sole discretion), within thirty (30) days after giving notice to terminate this Agreement pursuant to this
Section 6.7, then (i) AOL shall continue pay TI the Minimum Revenue Guarantee or the Threshold Revenue Share, as applicable, for the Term of this Agreement, and (ii) Tl will use commercially reasonable efforts to transition into using
the applicable search services of the agreed upon replacement search provider. 

  

	 	 6.8.
	 Termination on Change of Tl Site Status. In the event that during the Term any Tl Site ceases to be owned by Tl or its Affiliates, Tl may terminate
this Agreement as it pertains to such Tl Site by providing thirty (30) days written notice. In the event that Tl elects to terminate the MyRecipes.com Tl Site within the Term for MyRecipes.com, then Tl will pay AOL (in lieu of the payment
provided in Section 6.9) the difference between AOL’s reasonably calculated net profit through said termination date and AOL’s reasonably calculated projected net profit for the entire Term with respect to the MyRecipes.com, less
$450,000. If Tl disputes the net profit calculations of AOL then the Parties shall escalate such dispute to the Management Contacts pursuant to Section 1 of Exhibit E. 

  

	 	 6.9.
	 Effect of Termination. In the event of a termination of the Agreement on any date prior to the expiration of the Term (“Early
Termination”), but without limiting the Parties’ other respective rights and remedies under this Agreement or at law, AOL shall pay to Tl: (i) within thirty (30) days following the date of such termination, the applicable
portion of the Minimum Revenue Guarantee for each TI Site for the time period of the Term, through the date of termination, and/or, as applicable (ii) the Threshold Revenue Share for the applicable Tl Sites generated during the Term (and not
yet paid) within thirty (30) days following the end of the month in which the applicable Threshold Revenue Share for the applicable Tl Sites were generated. 

  

	 7.
	 RELATIONSHIP BETWEEN AOL AND ADVERTISERS. 

  

	 	 7.1.
	 Generally. AOL shall be deemed a Tl advertiser on the Tl Sites, subject to all applicable limitations thereon, but all Advertisers shall not be deemed
Tl advertisers as a result of such status. As between Tl and AOL, Tl is responsible for all complaints, issues, disputes and claims of Advertisers with respect to Tl’s promotion of the Sponsored Links, and for excluding Excluded Results from
the Matched Results or otherwise with respect to this Agreement. AOL will discharge all such responsibility as expressly set forth in this Agreement. 

  

	 	 7.2.
	 Claims by Advertisers for Termination. AOL shall ensure that it and the Third Party Provider have the ability to fulfill theirs obligations to their
respective Advertisers other than through delivering the Advertising Results to Tl as Matched Results and Web Offers Links under this Agreement, such that, if TI exercises any express rights herein to block or decline to distribute a Matched Result
or Web Offers Links, then an Advertiser shall not, as a result of its relationship with AOL or the Third Party Provider, have gained the right to make a claim against Tl therefor. AOL shall discharge all such responsibility pursuant to
Section 3.3, Section 10 of Exhibit E and Section 7.6 below. 

  

	 	 7.3.
	 Customer Service. As between the Parties, it is the sole responsibility of AOL, the Third Party Provider or Advertisers (and not Tl) to provide
customer service to persons or entities purchasing products or services through the Advertiser Websites. AOL shall discharge all such responsibility pursuant to Section 3.3, Section 10 of Exhibit E and Section 7.6 below. Tl
will have no obligations with respect to the products and services available on or through any Advertiser Website, including, but not limited to, any duty to review or monitor. 

  

	 	 7.4.
	 Applicable Laws; Infringement. As between AOL and Tl, AOL will bear all responsibility for the Advertiser Websites (a) complying with all
applicable federal, state and local laws and regulations (including without limitation, as related to contests, sweepstakes, consumer protection and disclosure, out of stock products, etc.); (b) not infringing on nor violating any copyright,
trademark, U.S. patent or any other third party right, including without limitation, any music performance or other music-related rights; and (c) not containing any libelous, or materially false or misleading statements. AOL shall discharge all
such responsibility pursuant to Section 3.3, Section 10 of Exhibit E and Section 7.6 below. 

  

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	 	 7.5.
	 Expert/Specialist Content. If any Advertiser Website for which a Matched Result is provided professes to provide any expert advice, then as between TI
and AOL. AOL shall be responsible for any third party claims brought against Tl to the extent based on allegations that such expert advice is not prepared or reviewed by licensed, insured and qualified practitioners/professionals in such field with
expertise on the particular topic and to the extent based on allegations that such expert advice does not comply with applicable standards of the applicable profession or applicable laws and regulations. AOL shall discharge all such responsibility
pursuant to Section 3.3, Section 10 of Exhibit E and Section 7.6 below. 

  

	 	 7.6.
	 Indemnification for Advertiser Claims. Notwithstanding anything to the contrary, and without limiting any additional indemnification herein, in the
event Tl delays, reduces or removes any Sponsored Links, temporarily or permanently, as permitted by this Agreement, or terminates this Agreement as permitted herein (“Tl Permitted Actions”), Tl shall not, as a result of this
Agreement, have any liability to any Advertisers. AOL shall, pursuant to the procedures established in Section 10 of Exhibit E, defend, indemnify, save and hold harmless Tl and all its officers, directors, agents, affiliates,
distributors, franchisees and employees, from and against any and all demands, liabilities, costs or expenses, including reasonable attorneys’ fees, arising from third party claims by Advertisers against Tl arising from the Tl Permitted
Actions. 

  

	 8.
	 STANDARD TERMS. The Standard Legal Terms & Conditions set forth on Exhibit E attached hereto are each hereby made a part of this
Agreement. 

  

	 9.
	 COMMERCIAL LINKS. The terms set forth on Exhibit D attached hereto are hereby made a part of this Agreement. 

 [Intentionally left blank – the next page is a signature page] 
  

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 IN WITNESS WHEREOF, the Parties hereto have executed this Agreement as of the Effective Date.

  

							
	 AOL LLC
	  	 TIME INC.

				
	 By:
	 	 /s/ Theodore Cahell
	  	 By:
	 	 /s/ John Squires

	 Name:
	 	 Theodore Cahell
	  	 Name:
	 	 John Squires

	 Title:
	 	 EVP
	  	 Title:
	 	 Executive Vice President

	 Date:
	 	 8-23-07
	  	 Date:
	 	 8/23/07

 List of Exhibits 
  

			
	 Exhibit A
	 	 Definitions

		
	 Exhibit B-1
	 	 Impressions Guarantee

		
	 Exhibit B-2
	 	 Minimum Revenue Guarantee

		
	 Exhibit C
	 	 Operations

		
	 Exhibit D
	 	 Commercial Links

		
	 Exhibit E
	 	 Standard Legal Terms and Conditions

		
	 Exhibit F
	 	 Sponsored Links Required Characteristics Mock-Ups

		
	 Schedule 1
	 	 Prohibited Entities and Products/Services Lists

		
	 Schedule 2.1
	 	 Ads Protocol and Protocol Implementation Process

  

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 EXHIBIT A 
 Definitions 
 The following Definitions will apply to this Agreement: 
 Additional Matched Results. As defined in Exhibit D. 
 Additional Search(es). Any Vertical Searches or Site Searches 
 Advertisers. Third party
advertisers receiving placement within Advertising Results or the Web Offers Links, 
 Advertiser Website(s). The Interactive Sites
of the Advertisers, as linked directly or indirectly to the Sponsored Links or the Web Offers Links in accordance with this Agreement. 
 Advertising Results. Results generated by queries to the Sponsored Advertising Service (including those based on common misspellings and plurals) or through Web Offers Links from Tl Sites that are provided, as applicable, by or on
behalf of paid Advertisers of the Third Party Providers and/or AOL, and not non-paid search results. 
 Advertising Terms. As
defined in Section 3.3. 
 Affiliate(s). With respect to either Party, any entity that, directly or indirectly, controls, is
controlled by, or is under common control with such Party, including any entity in which either Party or its parent, if any, holds, directly or indirectly, at least a twenty percent (20%) equity interest. 
 AOL Hand-Mapped Terms. Any web offers terms that result from an automated response to a query and that AOL did not obtain through licensed
third party software Result Terms, but independently created or obtained. 
 Attribute. Means, for each of Search-Based Sponsored
Text Links and Text-Based and Algorithmic Internet Search, each of the attributes numbered by romanettes (e.g. i, ii, etc.) in the applicable definition therefor. 
 Business Day. A weekday (e.g., Monday through Friday), excluding any day a national holiday is observed on such weekday. For the avoidance of doubt and by way of example, a Business Day which begins upon
receipt of notice at 9:00 pm PST shall continue up through and including 11:59 pm PST of the following Business Day. 
 Change of
Control. (a) The consummation of a reorganization, merger or consolidation or sale or other disposition of substantially all of the assets of a Party; or (b) the acquisition by any individual, entity or group (within the meaning of
Section 13(d)(3) or 14(d)(2) of the Securities Exchange Act of 1934, as amended) of beneficial ownership (within the meaning of Rule 13d-3 promulgated under such Act) of more than 50% of either (i) the then outstanding shares of common
stock of such Party; or (ii) the combined voting power of the then outstanding voting securities of such Party entitled to vote generally in the election of directors. 
 Confidential Information. As defined in Section 9(a) of Exhibit E. 
 Content. Text, images, video, audio (including, without limitation, music used in synchronism or timed relation with visual displays) and other data, products, advertisements, promotions, URLs, links, pointers and software, including
any modifications, upgrades, updates, enhancements and related documentation. 
 Early Termination. As defined in Section 6.9.

 Effective Date. As defined in the exordium of this Agreement. 
 Excluded Results. Any Advertising Results that would or should reasonably be excluded from the Matched Results in 
  

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 accordance with Sections 2.7 or 2.8. 
 First Pages. The initial page on which search results are displayed on TI Sites after a Query is entered. 
 Fully Processed and Served. As defined in Section 2.4. 
 IMA. The Amended and
Restated Interactive Marketing Agreement dated October 1, 2003, as amended, between AOL and Google, Inc. 
 Interactive Site.
Any interactive product, site or area, including, by way of example and without limitation, (i) a site on the World Wide Web portion of the Internet or (ii) a channel or area delivered through a “push” product (such as the
Pointcast Network). 
 Liabilities. As defined in Section 10.3 of Exhibit E. 
 Licensed Content. All Content provided by the Third Party Provider or AOL to TI, pursuant to this Agreement (e.g., offline or online
Promotional Materials, Content, Matched Results, etc.), including in each case, any modifications, upgrades, updates, enhancements, and related documentation. Licensed Content shall include, without limitation, (i) all other portions or aspects
of the Matched Results provided by the Third Party Provider (e.g., contextual links and the XML formatting codes, functionality and/or URLs that enable a user of Sponsored Links to access the Sponsored Advertising Services, but shall expressly
exclude all content of Advertisers on the Advertiser Websites, (ii) the Search Results, but in any event not including the Content of websites that are linked to by the Search Results, and (iii) the Web Offers Links. 
 Licensing. Means the licensing or similar procurement by TI of a technology solution from a single third party provider and/or its Affiliates,
which technology solution enables TI to engage in substantially all aspects of the performance of any Search-Based Sponsored Text Links (e.g., the licensing from a single third party provider and/or its Affiliates of a platform for the sale of
Search-Based Sponsored Text Links by TI). 
 Linking Mechanism. A mechanism provided in accordance with the Protocol in Schedule
2.1 (including the Preamble thereto) of this Agreement to enable TI Users to connect directly or indirectly via a redirect to TI Sites then to AOL or the Third Party Provider (in such a manner as allows AOL to count the UA corresponding to such
link) and from AOL or the Third Party Provider to an Advertiser’s website as identified by a URL in such Advertiser’s Matched Result. 
 Make Good Term. As defined in Section 6.2. 
 Mapping Process. The query mapping and taxonomy development
functions by which Queries are indexed, categorized, and organized using an AOL licensed third party software, and by which Result Terms are created and provided to TI ranked by relevancy and value. 
 Matched Results. Advertising Results that are processed by the Third Party Provider on behalf of AOL and TI pursuant to the IMA (including
filtering, as applicable) in connection with Search Terms or other search queries from TI Users (e.g., including terms input by TI Users in the TI Search Service), using the Third Party Provider’s proprietary technology, and are then delivered
to TI for TI to display as Sponsored Links as set forth herein and consistent with all applicable provisions and requirements hereof. 
 Matched Results Set. The set of all Matched Results (whether one (1) or more than one (1) Matched Result) with respect to any given page. 
 Maximum Delivery Time. As defined in Section 2.4. 
 Metric Auditor. As defined in
Section 5.5(d). 
 Minimum Revenue Guarantee. As defined in Section 5.1. 
 Monthly Query Report. As defined in Section 5.5(b). 
  

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 Net Revenue. As defined in Section 5.2. 
 Next Page. To the extent within the Search Results Areas on Tl Sites, the “next” page containing Tl Search Results following an
initial page on which Tl Search Results appear (but not such first (top level) screen) (i.e., if Matched Results appear as Sponsored Links as the result of a particular Tl Search Results search within the Tl Search Service (assuming that there are
qualifying Matched Results), and such resulting page has a “next” button to see more Search Results for the same search, then the subsequent Search Results pages, which contain a continuation of the Search Results, are Next Pages).

 Payment Auditor. As defined in Section 5.5(e). 
 Payment Cure Period. As defined in Section 6.3. 
 Press
Release. As defined in Exhibit E, Section 9(d). 
 Prohibited Advertising Terms. As defined in Section 3.3.

 Prohibited Entities List. As defined in Section 2.7(b) 
 Promotional Materials. As defined in Exhibit E, Section 9(e). 
 Protocol or Data Protocol. As defined in Section 2.1. 
 Quarterly Performance Review. As defined in
Section 3.4. 
 Queries. Tl Sites Users search requests for results that are generated using the Tl Search Service (including
those generated by inserting the applicable word, phrase or category ID into a search box, or (as approved by AOL, not to be unreasonably withheld) clicking on or (as approved by AOL, not to be unreasonably withheld) selecting from a pull down menu,
and those generated when a search request consists of a Tl Sites User clicking to the Next Page to get more results or clicking on a Web Offers Link) or Additional Searches to be delivered to the Third Party Provider or AOL (as applicable). AOL
hereby approves the “browse to search” functionality on the Tl Sites (e.g., getting to a search results page by browsing recipes on MyRecipes.com). 
 Query Spam. Those queries which have been reasonably determined by AOL or the Third Party Provider to be generated through any automated, deceptive, fraudulent or other invalid means (including, but not
limited to, click spam, robots, macro programs, and Internet agents). 
 Query Target. The number of Queries for each of the Tl
Sites as set forth on Exhibit B-1. 
 Records. As defined in Section 5.5(c). 
 Redesigns. As defined in Section 2.1.2. 
 Relevant. Advertising Results that are clearly and obviously reflective of the search term, the line listing (title and description) accurately describes why the Web site is listed for the search term, and
the Web site is clearly and obviously reflective of the search term. 
 Reports. As defined in Section 5.5(a). 
 Result Terms. High value cost per click terms yielded from licensed third party software by running the Mapping Process, and taxonomies
(including data, node definitions for each taxonomy, query terms in each node, positive/negative rules logic, relevancy and CPC rankings), that processes user query terms and returns query terms. 
 Revenue Threshold. As defined in Section 5.2. 
  

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 Search-Based Sponsored Text Links. Means (i) auction-based, (ii) cost-per-click,
(iii) text links (which may include an ancillary icon or logo, or other isolated graphical element), (iv) triggered only off of keywords (e.g., input by users in a search query box, through clicks on links consisting of suggested searches or
keyword(s) preprogrammed by or for Tl, embedded in a URL link) and factors used by the provider’s automated system to better determine the relevancy of the link to the keyword (e.g., excluding behavioral targeting) and (v) delivered in the
context of Site Search results. For the avoidance of doubt. Sponsored Links delivered in the context of Site Search results are “Search-Based Sponsored Text Links”. 
 Search Results. The search results from the Sponsored Advertising Service. 
 Search Results Area. With regards to Sponsored Advertising Service, the area of the page where actual Sponsored Links are displayed, which area is above the area of the page where Tl Search Results for the Tl Search Service appear,
in each case only to the extent within Tl Sites (as defined herein) (expressly excluding other areas/pages which may be linked to from such page, e.g., via tabs such as “Images,” “Community,” etc.). With regards to the Tl Search
Service, the area within a web property that displays search results from the Tl Search Service responsive to Queries performed by an end user who is utilizing such web property’s one most generally available form of search service, and
explicitly excluding any search service that is (i) offered through or from any channel or area of such web property other than such property’s home page or specially designated one main generally available search page, or
(ii) targeted in a particular subject matter area (e.g., category searches, internal searches (of content and/or products within such web property), etc.). 
 Search Terms. The applicable word, phrase or category ID (as applicable) being input into a search box, or (as approved by AOL, not to be unreasonably withheld) clicked on, or (as approved by AOL, not to be
unreasonably withheld) selected from a pull down menu by Tl Users to conduct a search for matching results using Tl Sites and/or the Sponsored Advertising Service. AOL hereby approves the “browse to search” functionality on the Tl Sites
(e.g., getting to a search results page by browsing recipes on MyRecipes.com). 
 Search-Based Sponsored Text Links. Means
(i) auction-based, (ii) cost-per-click, (iii) text links (which may include an ancillary icon or logo, or other isolated graphical element), (iv) triggered only off of keywords (e.g., input by users in a search query box, through
clicks on links consisting of suggested searches or keyword(s) preprogrammed by or for Tl, embedded in a URL link) and factors used by the provider’s automated system to better determine the relevancy of the link to the keyword (e.g., excluding
behavioral targeting) and (v) delivered in the context of Web Service search and Site Search results. For the avoidance of doubt, Sponsored Links delivered in the context of Web Service search and Site Search results are “Search-Based
Sponsored Text Links” 
 Site Searches. Searches of the Tl Sites (e.g., not Internet searches but searches of the Tl Sites,
including text, video and image searches. 
 Sponsored Advertising Service. The Third Party Provider’s search service which
performs searches of the Third Party Provider’s and AOL’s database of Advertisers based on requests over the Internet or requests from Additional Searches and is accessible to Tl and Tl Users to the extent set forth herein, or if the Third
Party Provider provides an “Alternate Google Advertising Service” (as defined in the IMA), a Sponsored Links advertising service of the Third Party Provider (including all related inventions, processes, algorithms, intellectual property
and other rights forming part of such service), that is functionally equivalent or superior to the Sponsored Advertising Service. 
 Sponsored Links. The Matched Results and any Content associated with the Matched Results, as appearing within Search Results Areas (e.g., including without limitation the Next Pages) on the pages of Tl Sites where Tl Search Results
appear. 
 Sponsored Link Filter Rules. As defined in Section 2.7(b). 
 Sponsored Link First Level Failure. As defined in Section 2.7(a). 
 Sponsored Link First Level Filter. As defined in Section 2.7(a). 
 Sponsored Link First Level Filter Rules.
As defined in Section 2.7(a). 
  

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 Sponsored Links Required Characteristics. As defined in Section 2.1.1. 
 Sponsored Link Second Level Failure. As defined in Section 2.7(b). 
 Sponsored Link Second Level Filter. As defined in Section 2.7(b). 
 Sponsored Link Second Level Filter Rules. As defined in Section 2.7(b). 
 Sponsored Link Excess Slippage. As
defined in Section 2.8(b). 
 Sponsored Link Slippage. As defined in Section 2.8(b). 
 Taxes. As defined in Section 5.4. 
 Term. As defined in Section 6.1. 
 Text-Based Algorithmic Internet Search. Means a service which
(i) performs general searches of information across the Internet (and which, in addition to searching across the Internet, may also search additional sources of information) (ii) is triggered off of keywords (e.g., input by users in a
search query box, or through click(s) on link(s) consisting of suggested search(es) or through keyword(s) preprogrammed by or for TI, embedded in a URL link), and which displays results that (iii) are unpaid, (iv) are automatically
generated by use of an algorithm designed to show data primarily from the Internet which is relevant to the search queries submitted, and (v) consist either primarily or solely of text (i.e., which may include an ancillary icon or logo or other
isolated graphical element). Text-Based Algorithmic Internet Search expressly excludes (a) with respect to romanette (v) above, any search format other than primarily or solely text as described in romanette (v) above (such as image,
video, audio, etc.), (b) with respect to romanette (iii) above, any paid search elements, such as for database inclusion, placement in results, etc., (c) any search services which are ancillary to the services described in the first
sentence of this paragraph, that do not themselves consist of Text-Based and Image-Based Algorithmic Internet Search, but rather enhance such services (e.g., clustering of search results, personalization of search results, etc.), and (d) Site
Searches and Vertical Searches. 
 Third Party Provider. Means Google, Inc. 
 Third Party Provider Advertising Network. The entire distribution network of the Sponsored Advertising Service (or similar service provided by
the Third Party Provider to other syndicated advertising partners), including such service(s) on properties owned or operated by the Third Party Provider (e.g. Google.com). 
 TI Permitted Actions. As defined in Section 7.6. 
 TI Search
Results. The primary text-based Internet search results and Additional Search results generated by Queries on TI Sites. 
 TI
Search Service. With respect to the TI Sites, (i) TI’s primary and most widely available search service for queries from such TI Sites (but expressly excluding the Sponsored Advertising Service) enabling TI Users to conduct searches to
locate information on the Internet, or (ii) any Additional Searches that are delivered to AOL or the Third Party Provider for the return of Matched Results and/or Web Offers Links. 
 TI Sites. Means the U.S domestic versions of CNNMoney.com, Sl.com, People.com, Time.com, InStyle.com, EW.com, Golf.com, CookingLight.com, SouthernLiving.com, CottageLiving.com,
Sunset.com, MyRecipes.com, SouthernAccents.com and CoastalLiving.com. 
 TI Sites Services Launch Dates. The dates set forth on
Exhibit G. 
 TI User. Any user of TI Sites. 
  

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 Timing Out. As defined in Section 2.4. 
 Threshold Revenue Share. As defined in Section 5.2. 
 UA or User Actions. A UA occurs when any TI Sites User clicks on any Sponsored Link and is transferred, directly or indirectly, to the Third Party Provider’s servers, expressly excluding any Excluded
UAs. For purposes hereof, “Excluded UAs” shall mean any clicks (a) directly resulting from fraud for which AOL or the Third Party Provider does not receive any compensation as a result of such fraudulent status;
(b) directly resulting from testing by TI for which AOL or the Third Party Provider does not receive any compensation as a result of such testing; (c) directly resulting from any other clicks for which AOL or the Third Party Provider does
not receive any compensation from an Advertiser due to fraud, malicious clicks, testing, ‘bots’ or automated programs, or (d) which AOL or the Third Party Provider is unable to count as a direct result of TI’s failure to
materially comply with the Protocol described in Schedule 2.1 (including the Preamble thereto); provided that any uncompensated clicks which are uncompensated for any other (e.g., commercial) reasons (e.g., customer relations, giveaways or
other promotional purposes and similar activity) shall expressly not be deemed Excluded UAs. 
 Use. Means use, distribute,
provide, display or otherwise make available. 
 Vertical Searches. Means searches targeted to market segments (e.g., travel,
shopping, local, news, kids/teens, movies, etc.) regardless of whether such searches search TI Sites, a third party site or sites, a database and/or other source. 
 Web Offers Landing Page. The page of advertisements served by AOL in response to a TI User clicking on either Result Terms or AOL Hand Mapped Terms. 
 Web Offers Links. Links served by AOL’s Internet based web offers program for directing Internet search engine users and users of Additional Services to a landing page of Sponsored
Links relevant to the users’ search queries through the use of Result Terms or AOL Hand Mapped Terms. 
 Web Offer Required
Characteristics. As defined in Section 2.2.1. 
  

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 EXHIBIT B-1 
 QUERY GUARANTEE 
 TI hereby guarantees total number of Queries for each of the TI Sites, as set forth below, over the Term. The Query Target, by each TI Site, are as
follows: 
  

					
	  
 TI Site
	  	  
 Total Queries
	  	 
	  
 CNNMoney.com
	  	37,200,000  	  
	  
 SI.com
	  	21,600,000  	  
	  
 People.com
	  	43,200,000  	  
	  
 Time.com
	  	138,000,000  	  
	  
 InStyle.com
	  	7,560,000  	  
	  
 EW.com
	  	10,203,000  	  
	  
 Golf.com
	  	1,250,000  	  
	  
 Southern Progress Digital*
	  	420,000,000  	  

			
	 *
	 	 Includes CookingLight.com,
SouthernLiving.com, CottageLiving.com, Sunset.com, MyRecipes.com, SouthernAccents.com and CoastalLiving.com

  

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 EXHIBIT B-2 
 MINIMUM REVENUE GUARANTEE 
  

													
	  	  	TI Site Minimum Revenue
Guarantee
	TI Site	  	Year 1	  	Year 2	  	Year 3	  	Total over the Term
	 CNNMoney.com
	  	$	1,047,600	  	$	1,222,200	  	$	1,539,972	  	$	3,809,772
	 SI.com
	  	$	216,614	  	$	 287,280	  	$	336,000	  	$	839,894
	 People.com
	  	$	360,000	  	$	414,600	  	$	424,135	  	$	1,198,735
	 Time.com
	  	$	556,800	  	$	806,400	  	$	973,728	  	$	2,336,928
	 InStyle.com
	  	$	32,223	  	$	47,760	  	$	70,207	  	$	150,190
	 EW.com
	  	$	45,590	  	$	58,212	  	$	74,220	  	$	178,022
	 Golf.com
	  	$	9,321	  	$	11,878	  	$	13,807	  	$	35,005
	 Southern Progress Digital*
	  	$	2,052,000	  	$	2,872,800	  	$	3,519,180	  	$	8,443,980

  

	 *
	 includes CookingLight.com, SouthernLiving.com, CottageLiving.com, Sunset.com, MyRecipes.com, SouthernAccents.com and CoastalLiving.com.

  

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 EXHIBIT C 
 OPERATIONS 
  

	 A.
	 THE SERVICE 

 Description of Service 
 The Sponsored Advertising Service offered on TI Sites shall at all times be the primary and most
widely available advertising search service the Third Party Provider makes commercially available to AOL to enable AOL users to search for information from the AOL’s and Third Party Provider’s database of Advertisers, unless otherwise
agreed to by the Parties in a written Amendment to this Agreement. 
  

	 B.
	 RESPONSES AND SUPPORT 

 1.1 Technical Support. AOL will ensure that its and the Third Party Provider’s Technical Support Personnel are adequately trained to provide technical support to TI. Prior to commercial launch of any material placements (or any
material changes thereto), TI will have the right to conduct reasonable performance testing (in person or through remote communications), with such commercial launch not to commence until such time as TI is reasonably satisfied with the results of
any such testing, so long as TI conducts such testing within a reasonable time following notice of such contemplated launch from AOL (which written notice may be in the form of email). 
 1.2. Error Reporting. AOL will ensure that the performance and availability of the Service and Matched Results is monitored on a continuous basis. Errors may be reported on a 24 hours
per day, 365 day per year basis via e-mail by any one of the contacts designated as set forth above. 
 1.3. Support Requests.

 For all material problems affecting use by TI Users of the Sponsored Advertising Service and Matched Results. AOL will provide a fix
within a commercially reasonable period of time. 
 TI may contact the following AOL executive escalation personnel in order (such
personnel subject to change following prior written notice): 
 For general support contact: AOL Network Operations Center, tel. (703)
255-4662 
 Primary contact for highest severity problems: AOL Network Operations Center, tel. (703) 255-4662 
 Primary contact for other severe problems: AOL Network Operations Center, tel. (703) 255-4662 
 First Escalation Contact: AOL Network Operations Center, tel. (703) 255-4662 
 Second Escalation Contact: 
 Pete Jones 
 Email: peter.jones@corp.aol.com 
 Phone:
703-265-4333 
 Third Escalation Contact: 
 Kevin Namey 
 Email: Kevin.namey@corp.aol.com 
 Phone: 703-265-4167 
  

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 EXHIBIT D 
 COMMERCIAL LINKS 
 1. Display of Additional Matched Results. Pursuant to Section 2.1.3 of this Agreement, in addition to the minimum number of Matched
Results required by the Sponsored Links Required Characteristics, TI shall have the right (but no obligation) to request from the Third Party Provider one or more additional Matched Results for display as Sponsored Links in the Sponsored Links
Search Results Areas on TI Sites (such Matched Results the “Additional Matched Results”). Unless otherwise mutually agreed to by the Parties in writing, the Additional Matched Results will be served by the Third Party Provider. For
the avoidance of doubt: (x) TI will have the right to completely discontinue or suspend all requests for Additional Matched Results at any time by providing AOL with two (2) Business Days advance written notice (which written notice may be
in the form of email), or in the event TI wishes only to change the quantity of Additional Matched Results requested (higher or lower). TI may do so at any time by providing AOL with six (6) Business Days advance written notice (which written notice
may be in the form of email), subject, however, to TI’s right to completely discontinue or suspend all requests for Additional Matched Results as set forth under this subsection (x); and (y) subject to the other terms of this Exhibit
D (e.g., TI’s right to cease requesting Additional Matched Results for any reason). Section 2.1.3 of the main body of this Agreement will govern the general processes regarding the Additional Matched Results. 
 2. Application of Relevant Terms and Conditions to Additional Matched Results. For the avoidance of doubt, all terms and conditions of the
Agreement applicable to the Sponsored Links and Matched Results shall apply to the Additional Matched Results, e.g., including without limitation the Protocol described in Section 2.1 of the main body of this Agreement. 
 3. Tracking and Reporting of Additional Matched Results. All reports required to be provided by AOL under this Agreement shall be inclusive of
data relating to the Additional Matched Results. 
  

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 EXHIBIT E 
 STANDARD LEGAL TERMS & CONDITIONS 
  
 1. Executive Dispute Resolution. In the event of any dispute or disagreement (each a “Dispute”) between the Parties or any of their respective subsidiaries, affiliates,
successors and assigns under this Agreement or any document executed pursuant to this Agreement which cannot be resolved by the Parties, then the Dispute shall be submitted to the Executive Contacts (as defined below) for resolution. For ten
(10) Business Days after the Dispute was submitted to the Executive Contacts, the Executive Contacts shall meet in person or by phone and attempt in good faith to resolve such Dispute: provided further, that the Executive Contacts shall have
the final and exclusive right to resolve Disputes arising from any provision of this Agreement which expressly or implicitly provides for the Parties to reach mutual agreement as to certain terms “Executive Contacts” or
“Management Contacts” shall mean John Squires, Executive Vice President for TI and John Kannapeli, Senior Vice-President AOL-Search Business for AOL (together, the “Management Committee”) or their respective
designees, and generally overseeing the relationship between the Parties contemplated by this Agreement. 
 2. License. AOL hereby
grants TI a non-exclusive worldwide royalty free license to use, market, store, distribute, communicate, reproduce, display, perform, transmit and promote the Licensed Content (or any portion thereof) through such areas or features of TI Sites as TI
deems appropriate in its reasonable discretion. In addition, TI Users will have the right to access each Advertiser Website. 
 3.
Trademark License. In connection with the design and implementation of Promotional Materials (as defined below), and subject to the terms and conditions of this Agreement. (a) TI hereby grants to AOL and the Third Party Provider a
nontransferable, nonsublicensable, worldwide, nonexclusive license to use and display trade names, trademarks, and service marks of TI; and (b) AOL hereby grants TI a nontransferable, nonsublicensable, worldwide, nonexclusive license to use and
display the trade names, trademarks and service marks of AOL and the Third Party Provider (to the extent such rights are granted to AOL by the Third Party Provider) associated with the Promotional Materials (collectively, together with the TI marks
listed above, the “Marks”): provided that each Party (i) does not create a unitary composite mark involving a Mark of the other Party without the prior written approval of such other Party (ii) displays symbols and notices clearly
and sufficiently indicating the trademark status and ownership of the other Party’s Marks in accordance with applicable trademark law and practice: (iii) complies with all written guidelines provided to it by the other Party related to use
of the other Party’s Marks, and (iv) obtains the other Party’s prior written approval (with e-mail being sufficient) which will not be unreasonably withheld or delayed. 
 4. Ownership of Trademarks. Each Party acknowledges the ownership right of the other Party in the Marks of the other Party and agrees that all use of the other Party’s Marks will
inure to the benefit, and be on behalf, of the other Party. Each Party acknowledges that its utilization of the other Party’s Marks will not create in it, nor will it represent it has, any right, title, or interest in or to such Marks other
than the licenses expressly granted herein. Each Party agrees not to do anything contesting or impairing the trademark rights of the other Party. 
 5. Quality Standards. Each Party agrees that the nature and quality of its products and services supplied in connection with the other Party’s Marks will conform to quality standards communicated in

  

 writing by the other Party for use of its trademarks. Each Party agrees to supply the other Party, upon request, with a reasonable number of samples of any Promotional Materials publicly
disseminated by such Party which utilize the other Party’s Marks. Each Party will comply with all applicable laws, regulations, and customs and obtain any required government approvals pertaining to use of the other Party’s marks.

 6. Infringement Proceedings. Each Party agrees to promptly notify the other Party of any unauthorized use of the other
Party’s Marks of which it has actual knowledge. Each Party will have the sole right and discretion to bring proceedings alleging infringement of its Marks or unfair competition related thereto: provided, however, that each Party agrees to
provide the other Party with its reasonable cooperation and assistance with respect to any such infringement proceedings. 
 7. Effort
to Inform. TI shall use commercially reasonable efforts to inform AOL of complaints TI receives from TI Users about the Sponsored Advertising Service which could reasonably lead to a claim, demand or liability of or against AOL or the Third
Party Provider and/or its Affiliates by a third party. Notwithstanding the foregoing, TI’s failure to provide notice under this Section shall not be deemed a breach of this Agreement. 
 8. Representations and Warranties. Each Party represents and warrants to the other Party that: (i) such Party has the full corporate right, power and authority to enter into this
Agreement and to perform the acts required of it hereunder: (ii) the execution of this Agreement by such Party, and the performance by such Party of its obligations and duties hereunder, do not and will not violate any agreement to which such
Party is a party or by which it is otherwise bound: (iii) when executed and delivered by such Party, this Agreement will constitute the legal, valid and binding obligation of such Party, enforceable against such Party in accordance with its
terms: and (iv) such Party acknowledges that the other Party makes no representations, warranties or agreements related to the subject matter hereof that are not expressly provided for in this Agreement. 
 9. Confidentiality. 
 (a)
Definition. ‘Confidential Information” means any information disclosed in the course of this Agreement, which is or should be reasonably understood to be confidential or proprietary to the disclosing Party, including, but not
limited to, the material terms of this Agreement, technical processes and formulas, source code, product designs, sales, cost and other unpublished financial information, product and business plans, projections and marketing data. ‘Confidential
Information” will not include information that (i) was in the recipients possession before receipt from the disclosing Party: (ii) is or becomes a matter of public knowledge through no fault of the recipient; (iii) is rightfully received
by the recipient from a third party without a duty of confidentiality; (iv) is independently developed by the recipient; (v) is disclosed pursuant to a legal requirement to disclose (including pursuant to federal or state securities laws),
except that the recipient will disclose only such information as is legally required and will use reasonable efforts to obtain confidential treatment for any Confidential Information that is so disclosed; (vi) is disclosed by the recipient with
the disclosing Party’s prior written approval; or (vii) is required to be disclosed in order to enforce the recipient’s rights under this Agreement in a court or arbitration proceeding (but in each case only to the extent of such
requirement and only after consultation with the disclosing Party, and the recipient will use reasonable efforts to obtain, or assist the disclosing Party in obtaining, an order protecting the information from public disclosure).

  

	
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 (b) Obligation. Each Party acknowledges that Confidential Information may be disclosed to the other Party during the course of this Agreement. Each Party agrees that it will take reasonable steps, at least
substantially equivalent to the steps it takes to protect its own proprietary information, during the Term of this Agreement and in perpetuity thereafter (with regard to personally identifiable information and non-published protocols) and for a
period of three (3) years following expiration or termination of this Agreement (with regard to all other Confidential Information), to keep confidential and prevent the duplication or disclosure of Confidential Information of the disclosing
Party, other than by or to its employees or agents, including accountants and auditors that need access to such Confidential Information and who will each agree to comply with terms and conditions no less restrictive than those set forth in this
Section 9; provided that nothing herein shall be deemed to require either Party to retain copies of personally identifiable information. 
 (c) Government Requirements. Notwithstanding the foregoing provisions of this Section 9, either Party may disclose Confidential information without the consent of the other Party, to the extent such disclosure is required by
law, rule, regulation or government or court order, or in connection with the enforcement of this Agreement. In such event, the disclosing Party will provide at least five (5) Business Days prior written notice of such proposed disclosure to the
recipient. Further, in the event such disclosure is required of either Party under the laws, rules or regulations of the Securities and Exchange Commission or any other applicable governing body, such Party will (i) redact mutually agreed-upon
portions of this Agreement to the fullest extent permitted under applicable laws, rules and regulations, and (ii) submit a request to the SEC or such governing body that such portions of this Agreement receive confidential treatment under the
laws, rules and regulations of the Securities and Exchange Commission or otherwise be held in the strictest confidence to the fullest extent permitted under the laws, rules or regulations of any other applicable governing body. 
 (d) Press Releases. Neither Party shall issue any press release, or make any public statement concerning the existence of this Agreement, the
terms hereof or the activities contemplated hereunder (“Press Release”) without the prior written approval of the other Party. In the event a Party desires to issue a Press Release such Party shall submit to the other Party, for its
prior written approval, any such Press Release; provided that, subsequent to the initial Press Release, if any, factual references by either Party to the existence of a business relationship between the Parties shall not require approval of the
other Party. 
 (e) Promotional Materials. Each Party will submit to the other Party, for its prior written approval, any
marketing, advertising, or other written promotional materials, excluding Press Releases (which are instead governed by Section (d) above) referencing the other Party and/or its trade names, trademarks, and service marks (the “Promotional
Materials”); provided, however that following the initial public announcement of the business relationship between the Parties in accordance with the approval and other requirements contained herein, either Party’s subsequent factual
reference to the existence of a business relationship between the Parties in Promotional Materials will not require the approval of the other Party. Once expressly pre-approved, the Promotional Materials may be used by a Party and its affiliates and
re-used for such purpose until such approval is withdrawn with reasonable prior notice. In the event such approval is withdrawn, existing inventories of Promotional Materials may not be used 
 10 Limitation of Liability; Disclaimer; Indemnification 
 10.1
Liability. 
 NEITHER PARTY WILL BE LIABLE TO THE OTHER PARTY FOR 

 INDIRECT, INCIDENTAL, CONSEQUENTIAL,
SPECIAL OR EXEMPLARY DAMAGES (EVEN IF THAT PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), ARISING FROM BREACH OF THE AGREEMENT, THE SALE OF PRODUCTS, THE USE OR INABILITY TO USE THE TI SITES, THE SPONSORED ADVERTISING SERVICE,
ADVERTISING RESULTS, TI SEARCH SERVICE, THE TI SEARCH RESULTS, OR THE LICENSED CONTENT, OR ARISING FROM ANY OTHER PROVISION OF THIS AGREEMENT, SUCH AS, BUT NOT LIMITED TO, LOSS OF REVENUE OR ANTICIPATED PROFITS OR LOST BUSINESS (COLLECTIVELY,
“DISCLAIMED DAMAGES”); PROVIDED THAT EACH PARTY WILL REMAIN LIABLE TO THE OTHER PARTY TO THE EXTENT ANY DISCLAIMED DAMAGES ARE CLAIMED BY A THIRD PARTY AND ARE SUBJECT TO INDEMNIFICATION PURSUANT TO SECTIONS 5.5 OR 7.6 OF THE AGREEMENT AND
10.3 OF THIS EXHIBIT. EXCEPT AS PROVIDED IN SECTIONS 5.5, 5.6(i), 7.6 OF THE AGREEMENT, and 10.3 OF THIS EXHIBIT, (I) LIABILITY ARISING UNDER THIS AGREEMENT WILL BE LIMITED TO DIRECT, OBJECTIVELY MEASURABLE DAMAGES, (II) THE MAXIMUM LIABILITY
OF ONE PARTY TO THE OTHER PARTY FOR ANY CLAIMS ARISING IN CONNECTION WITH THIS AGREEMENT WILL NOT EXCEED THE TWO TIMES THE TOTAL AGGREGATE VALUE OF CONSIDERATION PAID OR PAYABLE BY AOL TO TI UNDER THIS AGREEMENT; PROVIDED THAT EACH PARTY WILL REMAIN
LIABLE FOR THE AGGREGATE AMOUNT OF ANY PAYMENT OBLIGATIONS OWED TO THE OTHER PARTY PURSUANT TO THE AGREEMENT. IF THERE IS A BREACH OF THE PROVISIONS REGARDING CONFIDENTIAL INFORMATION, THEN THE BREACHING PARTY MAY BE LIABLE FOR CONSEQUENTIAL
DAMAGES, BUT NOT IN EXCESS OF THE CAP SET FORTH HEREIN. 
 10.2 No Additional Warranties. EXCEPT AS EXPRESSLY SET FORTH IN
THIS AGREEMENT, NEITHER PARTY MAKES ANY, AND EACH PARTY HEREBY SPECIFICALLY DISCLAIMS ANY, REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, REGARDING TI SITES, THE TI SEARCH SERVICE, THE TI SEARCH RESULTS, THE TI SEARCH RESULTS, THE ADVERTISING
SERVICE, THE ADVERTISING RESULTS, THE LICENSED CONTENT, OR THIS AGREEMENT INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT AND IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF
PERFORMANCE. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, TI SPECIFICALLY DISCLAIMS ANY WARRANTY REGARDING THE PROFITABILITY OF (A) THE SPONSORED LINKS, (B) THE QUERIES, AND (C) THE USER ACTIONS. 
 10.3 Indemnity. Each Party will defend, indemnify, save and hold harmless the other Party and the officers, directors, agents,
Affiliates, distributors, franchisees and employees of the other Party from any and all third party claims, and all liabilities, damages, costs or expenses, including reasonable attorneys’ fees (but excluding those attorneys’ fees that
arise from an Indemnified Party’s (as defined below) decision to participate in its own defense at its expense) arising from such third party claims (collectively “Liabilities”), resulting from the indemnifying Party’s
material breach or alleged material breach of any obligation, representation or warranty of this Agreement. In addition, AOL will defend indemnify, save and hold harmless TI and its officers, directors, agents, Affiliates, distributors, franchisees
and employees, from any Liabilities resulting from (i) displaying any Matched Results that are subject to the First Level Filter or the Second Level Filter, including during any implementation periods with respect to updates thereof, and
(ii) Slippage. 

  

 CONFIDENTIAL 

 Execution Version 
  

 10.3.1.
AOL IP Indemnity. In addition to the other provisions of this Section 10.3. AOL will defend, indemnify, save and hold harmless TI and its officers, directors, agents, Affiliates, distributors, franchisees and employees from any
Liabilities resulting from the infringement of or violation or alleged infringement or violation of, any copyright, trademark U.S. patent or any other third party right, including without limitation, any music performance or other music related
rights in connection with the Licensed Content and the Sponsored Advertising Service. 
 10.3.2. THE FOREGOING PARAGRAPHS 10.3, AND 10.3.1
OF THIS EXHIBIT E AND SECTIONS 5.4 AND 7 IN THE BODY OF THE AGREEMENT STATE EACH PARTY’S ENTIRE LIABILITY (AND EACH PARTY’S SOLE AND EXCLUSIVE REMEDIES) FOR THIRD PARTY CLAIMS ARISING UNDER THIS AGREEMENT, EXCEPT FOR ANY CLAIMS FROM THE
THIRD PARTY PROVIDER AGAINST Tl. 
 10.4 Claims. If a Party entitled to indemnification hereunder (the “Indemnified
Party”) becomes aware of any matter it believes is indemnifiable hereunder involving any claim, action, suit, investigation, arbitration, or other proceeding against the Indemnified Party by any third party (each an “Action”), the
indemnified Party will give the other Party (the “Indemnifying Party”, prompt written notice of such Action. Such notice will (i) provide the basis on which indemnification is being asserted and (ii) be accompanied by copies of all
relevant pleadings, demands, and other papers related to the Action and in the possession of the indemnified Party. The Indemnifying Party will be obligated to defend the Action, at its own expense, and by counsel reasonably satisfactory to the
Indemnified Party. The Indemnified Party will cooperate, at the expense of the Indemnifying Party (except for the value of time of the Indemnified Party’s employees), with the indemnifying Party and its counsel in the defense and the
indemnified Party will have the right to participate fully, at its own expense in the defense of such Action. Any compromise or settlement of an Action that requires the Indemnified Party to admit liability or to pay any money will require the prior
written consent of the Indemnified Party, such consent not to be unreasonably withheld or delayed 
 11. Acknowledgment. AOL and Tl
each acknowledges that the provisions of this Agreement were negotiated to reflect an informed, voluntary allocation between them of all risks (both known and unknown) associated with the transactions contemplated hereunder. The limitations and
disclaimers related to warranties and liability contained in this Agreement are intended to limit the circumstances and extent of liability. The Parties agree that any principle of construction or rule of law that provides that an agreement shall be
construed against the drafter of the agreement in the event of any inconsistency or ambiguity in such agreement shall not apply to the terms and conditions of this Agreement. The provisions of this Section 11 will be enforceable independent of
and severable from any other enforceable or unenforceable provision of this Agreement 
 12. Excuse. Neither Party will be liable
for, or be considered in breach of or default under this Agreement on account of, any delay or failure to perform as required by this Agreement as a result of any causes or conditions which are beyond such Party’s reasonable control and which
such Party is unable to overcome by the exercise of reasonable diligence, except that, to the extent expressly stated herein, as between AOL and Tl. AOL shall be responsible for the actions of the Advertisers. 
 13. Independent Contractors. The Parties to this Agreement are independent contractors Neither Party is an agent, representative or employee of
the other Party. Neither Party will have any right, power or authority to enter into any agreement for or on behalf of, or incur any obligation or liability of, or to otherwise bind, the other Party. This 

 Agreement will not be interpreted or
construed to create an association, agency, joint venture or partnership between the Parties or to impose any liability attributable to such a relationship upon either Party 
 14. Notice. 
 All notices shall be in English, in writing, and shall be
deemed given (i) upon receipt when delivered personally, (ii) upon written verification of receipt from overnight courier, (iii) upon verification of receipt of registered or certified mail, or (iv) upon verification of receipt via
facsimile, provided that such notice is also sent simultaneously via U.S. mail. In the case of AOL, such notice will be provided to both the Executive Vice-President of Business Development for AOL (fax: 703-265-0242) and the Deputy General Counsel
(fax:703-265-8433) each at 22000 AOL Way. Dulles, VA 20166 or as otherwise provided in writing for such notice purposes In the case of Tl, such notice will be provided to both Monica Ray, Senior VP & General Manager (fax: 212-467-1531) and
General Counsel (fax: 212-467-0905), each at 1271 Avenue of the Americas, New York, New York 10020 or as otherwise provided in writing for such notice purposes. 
 15. No Waiver. The failure of either Party to insist upon or enforce strict performance by the other Party of any provision of this Agreement or to exercise any right under this Agreement will not be
construed as a waiver or relinquishment to any extent of such Party’s right to assert or rely upon any such provision or right in that or any other instance; rather, the same will be and remain in full force and effect. 
 16 Return of Information. Upon the expiration or termination of this Agreement, each Party will, upon the written request of the other Party,
return or destroy (at the option of the Party receiving the request) all Confidential Information, documents, manuals and other materials specified by the other Party. 
 17. Survival. 
 Sections 6.6, 6.7 (Effect of Termination), and 7 (Relationship between AOL and
Advertisers) of the body of the Agreement and Exhibit A. Sections 9-29 of this Exhibit E, Exhibit G, any payment obligations accrued prior to or upon termination or expiration, the obligations of AOL with respect to the use and
retention of data in the Preamble to Schedule 2.1, and any other terms and provisions of this Agreement needed to interpret or make the foregoing operative (except as set forth in such supplementary paragraph), will survive the completion,
expiration, termination or cancellation of this Agreement 
 18. Entire Agreement. This Agreement sets forth the entire agreement,
and is a complete integration, and supersedes any and all prior agreements and statements of intent of the Parties with respect to the transactions set forth herein. Neither Party will be bound by, and each Party specifically objects to, any term,
condition or other provision which is different from or in addition to the provisions of this Agreement (whether or not it would materially alter this Agreement) and which is proffered by the other Party in any correspondence or other document
unless the Party to be bound thereby specifically agrees to such provision in writing. 
 19. Amendment. No change, amendment or
modification of any provision of this Agreement will be valid unless set forth in a written instrument signed by the Party subject to enforcement of such amendment, and in the case of AOL, by an executive of at least Vice President level.

 20. Further Assurances. Each Party will take such action (including, but not limited to, the execution, acknowledgment and
delivery of documents) as may reasonably be requested by any other Party for the implementation or continuing performance of this Agreement. 

  

	
	 CONFIDENTIAL
  
  

 Execution Version 
  

 
21. Assignment 
 Neither Party will
assign this Agreement or any right, interest or benefit under this Agreement (including, without limitation, by way of merger or consolidation) without the prior written consent of the other Party (not to be unreasonably withheld). Subject to the
foregoing provisions of this Section 21, this Agreement will be fully binding upon, inure to the benefit of and be enforceable by the Parties hereto and their respective successors and assigns. A Change of Control as defined in Exhibit A will
be governed by Section 6.4 and not by this Section 21. 
 22. Construction; Severability. In the event that any provision
of this Agreement conflicts with the law under which this Agreement is to be construed or if any such provision is held invalid by a court with jurisdiction over the Parties to this Agreement, (i) such provision will be deemed to be restated to
reflect as nearly as possible the original intentions of the Parties in accordance with applicable law, and (ii) the remaining terms, provisions, covenants and restrictions of this Agreement will remain in full force and effect. 
 23. Remedies. Except where otherwise specified, the rights and remedies granted to a Party under this Agreement are cumulative and in addition
to, and not in lieu of, any other rights or remedies which the Party may possess at law or in equity. 
 24. Applicable Law.

 This Agreement and the rights of the Parties hereto shall be interpreted in accordance with the laws of the State of New York, and all
rights and remedies shall be governed by such laws without regard to principles of conflicts of laws. Each of the Parties hereto irrevocably agrees that any legal action or proceeding arising out of this Agreement or any transaction contemplated
hereby shall be brought only in the State or United States Federal courts located in the State of New York. Each Party hereto irrevocably consents to the service of process outside the territorial jurisdiction of such courts in any such action or
proceeding by the mailing of such documents by registered United States mail, postage prepaid, to the respective address set forth in Section 14. 
 25. Export Controls. Each Party shall comply with all applicable laws, regulations, and rules relating to the export of commodities, software or technical data, and shall not export or reexport any
commodities, software, technical data, any products received from the other Party, or direct product of such commodities, software or technical data to any proscribed country, party, or entity listed in such applicable laws, regulations, and rules,
unless properly authorized by the U.S. Government. 
 26. Headings. The captions and headings used in this Agreement are inserted
for convenience only and will not affect the meaning or interpretation of this Agreement. 
 27. Counterparts; Facsimile. This
Agreement may be executed in counterparts, each of which will be deemed an original and all of which together will constitute one and the same document. This Agreement, and written amendments hereto, may be executed by facsimile. 
 28. Injunctive Relief. Notwithstanding anything to the contrary in this Agreement the Parties agree that any material breach or threatened
material breach of the provisions of this Agreement related to exclusivity, intellectual property rights or confidentiality obligations, may cause irreparable harm to the other Party for which money damages might be difficult to determine and an
inadequate remedy, and therefore an aggrieved Party may timely seek injunctive relief without the need to prove actual damages to protect its rights under this Agreement, in addition to any and all other remedies available at law or in equity.

 29. No Third Party Beneficiaries. The Agreement is not intended to benefit, nor shall it be deemed to give rise to, any rights
in any third party (including but not limited to any subsidiary or affiliate of either Party hereto). 
 30. Third Party Provider.
AOL will ensure the performance 

 
of, and be responsible for, all obligations under this Agreement that are to be performed by the Third Party Provider, and AOL shall be liable, to the extent set forth in this Agreement, for all
acts, errors and omissions of the Third Party Provider that are in violation of this Agreement. 

  
  

	
	 CONFIDENTIAL
  

 Execution Version 
  

 EXHIBIT F 
 SPONSORED LINKS REQUIRED CHARACTERISTICS MOCK-UPS 
 SEE ATTACHED IMAGES

  

 CONFIDENTIAL 

 Execution Version 
 EXHIBIT G 
 TI SITES SERVICES LAUNCH DATES 
  

									
	 	  	 TI Sites
	  	 	  	 Launch Dates
	  	 
					
		  	 MyRecipes
	  		  	 8/27/2007
	  	
					
		  	 Southern Living
	  		  	 8/27/2007
	  	
					
		  	 Sunset
	  		  	 8/27/2007
	  	
					
		  	 CNNMoney
	  		  	 8/27/2007
	  	
					
		  	 SI
	  		  	 8/27/2007
	  	
					
		  	 Cooking Light
	  		  	 8/28/2007
	  	
					
		  	 Cottage Living
	  		  	 8/28/2007
	  	
					
		  	 Coastal Living
	  		  	 8/28/2007
	  	
					
		  	 Instyle
	  		  	 8/30/2007
	  	
					
		  	 Southern Accents
	  		  	 8/29/2007
	  	
					
		  	 Time
	  		  	 8/29/2007
	  	
					
		  	 People
	  		  	 8/29/2007
	  	
					
		  	 EW
	  		  	 8/30/2007
	  	
					
		  	 Golf
	  		  	 8/30/2007
	  	

  

 CONFIDENTIAL 

 Execution Version 
 SCHEDULE 1 
 PROHIBITED ENTITIES 
 PROHIBITED ENTITIES LIST 
 CNNMONEY.COM 
 www.businessweek.com 
 www.forbes.com 
 www.economist.com 
 www.ft.com 
 www.marketwatch.com 
 http://finance.yahoo.com/ 
 www.portfolio.com 
 www.kiplinger.com 
 www.smartmoney.com 
 www.inc.com 
 www.wired.com 
 www.fastcompany.com 
 www.reuters.com 
 www.morningstar.com

 www.wsj.com 
 www.thestreet.com 
 www.fool.com 
 www.cnbc.com 
 EW.COM 
 TVGuide 
 EOnline 
 CNET Sites - tv.com, metactitic, etc. 
 RollingStone.com 
 Fancast 
 Rottentomatoes 
 SI.COM 
 espn.com 
 sportsline.com 
 foxsports.com

 sports.yahoo.com 
 sportingnews.com 
 nbcsports.com 
 TIME.COM 
 www.msnbc.com 
 http://news.yahoo.com/ 
 www.nytimes.com 
 www.usatoday.com 
 www.abcnews.com

  

 CONFIDENTIAL 

 Execution Version 
 www.cbsnews.com 
 www.foxnews.com 
 www.washingtonpost.com 
 www.newsweek.com 
 www.slate.com 
 www.salon.com

 www.economist.com 
 www.usnews.com 
 GOLF.COM 
 pgatour.com 
 pga.com 
 golfdigest.com 
 sports.espn.go.com 
 yahoosports.com 
 foxsports.com 
 sportsline.com 
 nbcsports.com

 thegolfchannel.com 
 SOUTHERN PROGRESS DIGITAL 
 www.bhg.com 
 www.epicurious.com (bonappetit.com and gourmet.com) 
 www.concierge.com (www.condenasttraveler.com)

 www.fitness.com 
 www.lhj.com 
 www.marthastewart.com 
 www.midwestliving.com 
 www.more.com 
 www.nationalgeographic.com/traveler/ 
 www.naturalhealthmag.com/ 
 www.oprah.com 
 www.prevention.com

 www.redbookmag.com 
 www.self.com 
 www.shape.com 
 www.texasmonthly.com 
 www.travelandleisure.com 
 www.womansday.com 
 www.womenshealthmag.com/ 
 www.food.yahoo.com 
 www.recipezaar.com

 www.foodnetwork.com 
 www.allrecipes.com 
 www.rachelraymag.com 
 www.about.com/food 
 www.chow.com 
 www.cooks.com 
 www.hgtv.com 
 www.diynetwork.com 
 www.eatingwell.com

 www.allplans.com 
 www.architecturaldigest.com 
  

 CONFIDENTIAL 

 Execution Version 
 www.archwaypress.com 
 www.constructionresources.net/abbisoftcard.htm 
 www.mascord.com/ 
 www.associateddesigns.com/ 
 www.larrybelk.com/ 
 www.boyattgalleryofhomes.net 
 www.coolhouseplans.com 
 www.countryhome.com/ 
 www.creativehomedesign.com/ 
 wvw.designbasics.com/home/index.asp 
 www.designstudioplans.com 
 www.donhildebrandhomedesigns.com/ 
 www.dongardner.com 
 www.dreamhomesource.com 
 www.dreamplans.com 
 www.elledecor.com/ 
 www.eplans.com 
 www.familycircle.com/ 
 www.familyhandyman.com 
 www.familyhomeplans.com 
 www.garlinghouse.com/ 
 www.globalhouseplans.com 
 www.goodhousekeeping.com/ 
 www.hanleywood.com/ 
 www.homeplanfinder.com 
 www.homeplans.hsh.com 
 www.houseandgarden.com/ 
 www.housebeautiful.com/ 
 www.houseplanguys.com 
 www.houseplans.com 
 www.livingconcepts.com 
 www.methome.com/ 
 www.nelsondesigngroup.com 
 www.onlinehomeplans.com 
 www.planshouse.com 
 www.residentialarchitect.com 
 www.saterdesign.com/ 
 www.seattleplansource.com/ 
 www.southerndesigner.com 
 www.thehousedesigners.com 
 www.theplancollection.com 
 www.traditionalhome.com/ 
 www.williampooledesigns.com 
 www.veranda.com 
 www.countryliving.com/ 
 www.danze-davis.com/ 
 PEOPLE.COM 
 EOnline.com 
 TVGuide.com 
 PerezHilton.com

 Sugar Properties (PopSugar.com, FabSugar.com, etc) 
 USMagazine.com 
  

 CONFIDENTIAL 

 Execution Version 
 StarMagazine.com 
 MSN Entertainment section 
 Yahoo Entertainment section (including OMG) 
 iVillage Entertainment section

 InTouch.Hollywood.com 
 X17.com 
 AccessHollywood.com 
 ETOnline.com 
 TheSuperficial.com 
 Pinkisthenewblog.com 
 Starpulse.com 
 Hollywood.com 
 PopMatters.com

 Celebritypro.com 
 USAToday.com Life section 
 Defamer.com 
 JustJared.com 
 HollywoodRag.com 
 TheBosh.com 
 Jossip.com 
 PopBytes.com 
 Glitterati.com 
 CityRag 
 TheCelebrityBlog.com

 Celebrific.com 
 HollywoodTuna.com 
 GossipRocks.com 
 Gossiportruth.com 
 Gossipaholic.com 
 AnotherStupidGossipBlog.com 
 Dlisted.com 
 Solnfatuated.com 
 Egostatic.com

 HollywoodltGirls.com 
 IN STYLE 
 EOnline.com 
 TVGuide.com 
 USMagazine.com 
 InTouch.Hollywood.com 
 MSN Entertainment 
 Yahoo Entertainment 
 iVillage
Entertainment 
 PerezHilton.com 
 ETonline.com 
 Glam Media 
 Glam.com 
 Style.com 
 Cosmopolitan Magazine 
 Allure.com 
 Elle Group 
 Elle.com 
 Marieclaire.com 
  

 CONFIDENTIAL 

 Execution Version 
 Glamour.com 
 VanityFair.com 
 Luckymag.com 
 HarpersBazaar.com 
 The Knot 
  

 CONFIDENTIAL 

 Execution Version 
  

 Prohibited Products/Services for all TI Sites 
  

			
	 Product/
 Service
  
	  	 Summary

	 Adoption
	  	 No advertising for child adoption
services including, but not limited to, advertising by agencies and other organizations, attorneys or physicians.
  

	 Adult Products & Services
	  	 No advertising for adult products.
Partner advertising and commerce merchants may carry some adult products in their inventory, subject to restrictions.
  

	 Condom & Contraceptive
Products
	  	 No advertising for condoms,
non-prescriptive (e.g. spermicides), and prescriptive contraceptive (e.g., birth control pills) products.
  

	 Contaminating Software or Code
	  	 Spyware, malware, adware, viruses,
worms, Trojan horses, time bombs or similar contaminating software or code, etc.
  

	 Deceptive, Fraudulent or Misleading
Materials
	  	 Material which is deceptive,
fraudulent, misleading, or otherwise non-compliant with the Federal Trade Commission Act or any state consumer protection laws.
  

	 Dietary Supplements
	  	 Except if approved in advance by
Time, but in all cases the products must adhere to FDA and FTC regulations and guidance requirements.
  

	 Firearms/Guns, Ammunitions & Fireworks

	  	 Prohibited except for antique or
collectible firearms or ammunition that are not operable and air guns provided they are legal in the states where they are sold and shipped. Fireworks are prohibited.
  

	 Fundraising
	  	 n/a
  

	 Gambling, Online
	  	 No advertising for online gambling
sites. No advertising for online gaming sites that leverage gambling-like behavior.
  

	 Hate Speech
	  	 Content that promotes violence,
discrimination, harassment or hate speech.
  

	 “Head Shops” – Drug Related
Paraphernalia
	  	 No advertising for “Head
Shops” or other establishments whose activity concentrates on drug-related paraphernalia.
  

	 Illegal Activities
	  	 Advertising promoting or endorsing
activities or products that are illegal in the United States.
  

	 Private Detectives/Investigators
	  	 n/a
  

	 Public Records Search
	  	 Defined as search services that
provide consumers and businesses with information obtained from official public records and/or publicly available records.
  

	 Sexual Enhancers
	  	 No advertising products aimed at
increasing sex drive, increasing the size of sexual organs, and/or increasing sexual endurance. Commerce merchants may carry some sexual enhancing products in their inventory, subject to restrictions.
  

	 Tobacco
	  	 No advertising for cigarettes,
cigars or smokeless tobacco.
  

	 Non FDA Approved Products
	  	 i.e.; Hoodia, Trim Spa
  

	 Pornographic Material
	  	 Including sexually explicit material
with minors or other inappropriate adult content.
  

	 Alcohol
	  	 No alcohol-related materials and
promotions.
  

	 Multi-level Marketing Schemes
	  	 i.e.; marketing plans whose sole
purpose is to offer commissions for recruiting new distributors
  

  

 CONFIDENTIAL 

 Execution Version 
  

 SCHEDULE 2.1 
 Ads Protocol and Protocol Implementation Process 
 Preamble 
 TI will use the protocol interface described in Section 1 below (the data described in Section 1 below referred to as the “Shared
Data”), in order to allow the Third Party Provider to (a) provide the Sponsored Advertising Service as required under this Agreement (including providing such information to a Metric Auditor to the extent required by Section 5.5(d) of
the Agreement), (b) detect Spam, and (c) use the Shared Data in aggregate form (e.g., combined with data provided by multiple Third Party Provider distribution partners or customers (“Aggregated Data”) and in a manner that
prevents (i) individual identification of TI Users, their personal information (if any) or the fact that such end-users are TI Users, or (ii) identification of groups or sets of end-users as users of products or services, as applicable, on TI
Sites (other than for Spam detection)) for non-competitive purposes (e.g., determining the most popular search terms) (the “Designated Purposes”). AOL expressly recognizes that, notwithstanding anything to the contrary in this Schedule
2.1: 
  

	 (a)
	 If TI elects to provide the Shared Data, TI is only obligated to provide the Shared Data if and to the extent not personally identifiable (e.g., such that the
portions of the Shared Data (e.g., cip) may be masked with a one-way hash (or otherwise masked) at TI’s option); provided, however that TI shall not be relieved of its obligation under the Agreement to submit Queries or display Sponsored Links,
except as otherwise provided in the Agreement. If TI elects to provide the end-user portions of the Shared Data it will do so as a one-way hash (and neither AOL or the Third Party Provider will unmask such Shared Data). The one-way hash contemplated
herein will be on a “one-to-one” basis, such that different source IP addresses will be assigned different codes, and the same source IP address will be assigned the same code. Ads cannot be geo-targeted without the provision of relevant
zip code. Unless TI elects to provide such relevant zip codes or other geo-targeting related information, AOL shall not be deemed in breach of Section A of Exhibit C of this Agreement. To the extent TI makes available geo-targeting information, AOL
will ensure that the Third Party Provider will use this data only for one-time targeting (i.e. only to serve the appropriate geo-targeted Sponsored Links in that one instance). 

  

	 (b)
	 For the avoidance, of doubt, TI is never required to provide data kept in an end-user cookie (“Cookie Data”), and if TI does provide Cookie Data
then TI may encrypt such Cookie Data at its option. 

  

	 (c)
	 AOL shall ensure that the Third Party Provider shall: (i) use the Shared Data solely for the Designated Purposes; (ii) not disclose the Shared Data
to any third party other than (x) the Metric Auditor (to the extent required by Section 5.5(d) of the Agreement) and (y) Third Party Provider’s third-party agents solely for the Designated Purposes, subject to the confidentiality
requirements and other restrictions on use set forth in the Agreement, (iii) only keep the Shared Data during the time in which it keeps the logs containing such Shared Data in the ordinary course of its business; (iv) keep the Shared Data
under controlled access (i.e., in a manner which ensures that such data is not disclosed to any third party (except as described in this paragraph (c)) or made available to unauthorized personnel); and (v) not attempt to determine any
personally identifiable information underlying of forming the basis of the Shared Data. For the avoidance of doubt, to the extent Third Party Provider’s other distribution partners or customers or their auditors are permitted to audit the
non-TI related Aggregated Data kept on Third Party Provider’s logs, AOL shall ensure that the Third Party Provider extracts the relevant data (i.e., not the Shared Data) from such logs and provides reports thereof in connection with such
audits, but does not provide such third parties access to Shared Data provided by TI. 

  

	 (d)
	 The “cip” data listed in the fifteenth line of chart 2 in Section 1.1 below are required only to the extent such information is readily
available to TI and TI elects to provide the same (e.g., source ip may not be available). 

  

	 (e)
	 The description of “cip” data listed in the fifteenth line of Chart 2 in Section 1.1 below shall be deemed to expressly exclude those
X-Forwarded-For HTTP headers that are in the internal TI path. 

  

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	 (f)
	 All items labeled as “Notes” are suggestions only, and TI will not be liable for any failure to comply therewith. 

  

	 (g)
	 Note: Because the Third Party Provider relies on the ip parameter (IP address), AOL hereby advises TI that providing the values of these parameters is
necessary to have maximum protection against ad “spamming”. 

  

	 (h)
	 The Parties have agreed to filtering requirements in Section 2.7 of the main body of this Agreement. In connection with the filtering to be done in
connection with such Section, listing a URL will block all sub-pages of the primary domain. For example: 

 Blocking
www.guns.com, will automatically block www.guns.com/buygunshere 
  

	 (i)
	 TI shall have up to 60 days from the Effective Date to implement the Protocols in this Agreement, subject to any circumstances beyond its sole control.

  

	 (j)
	 AOL shall ensure that the Third Party Provider shall, upon each UA, be permitted to use “cookie” or web beacon technology (collectively,
“Cookie Technology”) on a non-personally identifiable basis for the sole purposes of leveraging ad effectiveness functionality for an Advertiser relating click through events to conversions on the Advertiser’s Advertiser Web Site(s)
(or the site of the relevant Advertiser’s third party agent) and similar return on investment (“ROI”) analysis of such Advertiser with respect to such Advertiser’s Sponsored Links delivered under this Agreement on a per
click-through event basis, as well as aggregating such UAs with other UAs and/or other click-throughs across the Third Party Provider Advertising Network and other targeted text link monetization services of the Third Party Provider for conversion
and similar ROI analysis (e.g., the Third Party Provider shall not build a profile of a TI User with respect to the type of ad that is effective for such TI User, or such TI User’s buying habits, etc) (collectively, the “Permitted Cookie
Uses”), provided that: (i) AOL is in compliance with the Agreement and any reasonable requirements set forth by TI and disclosed to AOL in writing (which may be by email), including but not limited to rich media serving terms, submission
requirements, etc., and (ii) the Third Party Provider provides access to Sponsored Links hereunder in accordance with generally recognized industry standards (e.g., click through functionality, description of placement of “cookies” on
a browser and how “cookies” are read through hypertext transfer protocol (i.e., “HTTP”) headers). Notwithstanding anything to the contrary, such use of Cookie Technology on TI.com shall not include the following
activities: 

 (a) the collection of TI User Navigational Data, or the aggregation, co-mingling or any
other combination of data for or about TI Users with data from other sites for the purpose of building profiles of TI Users (regardless of whether such profiles were created outside of the TI Sites), or for use in online preference marketing to TITI
Users; 
 (b) aggregation, use or disclosure of Navigational Data obtained through the use of such technology; 

(c) disclosure of or association by or on behalf of the Third Party Provider with any personally identifiable information of a TI
User; 
 (d) use or conducting of survey-based research without the prior written approval of TI; and 
 (e) redirection or disclosure of data or information to a third party absent the express prior written approval by TI (other than
aggregate, non-personally identifiable data regarding conversions and other similar ROI analysis and/or spam, which may be disclosed to each relevant Advertiser or Advertiser’s Agent or others provided that such aggregate data could not
reasonably be used to identify conversions on TI Sites). 
 For purposes of this Agreement, “Navigational Data”
shall mean any data regarding TI Users navigation (e.g., destinations, clickstream, etc.) online, but excluding data which solely relates to whether (and, if so, when) a user who clicked on a Sponsored Link subsequentIy converts on the relevant
Advertiser’s Advertiser Web Site(s) (or the site of the relevant Advertiser’s third party agent). 
 Restrictions on Use of TI Network Information. Neither AOL nor the Third Party Provider shall (i) use any information or data gathered in connection with serving Sponsored Links to or through TI Sites (the “TI Network

  

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information”) in any manner whatsoever except as expressly permitted by the terms of this Agreement, nor (ii) communicate any Tl Network Information (or any portion thereof) to any
individual or entity (other than aggregate, non-personally identifiable data regarding conversions and other similar ROI analysis and/or spam, which may be disclosed to each relevant Advertiser or Advertiser’s Agent or others provided that such
aggregate data could not reasonably be used to identify conversions on the Tl Sites). 
 AOL and the Third Party Provider
shall maintain complete, clear and accurate records of all uses of Tl Network Information obtained through the use of Cookie Technology, including the collection, recording, organization, storage, adaptation, alteration, retrieval, consultation,
alignment or combination, blocking, erasure or destruction of Tl Network Information and Aggregated Client Information, and of any permitted (if any) disclosure or otherwise making available of Tl Network Information (collectively, the “Privacy
Records”). 
 All such Privacy Records shall be maintained for a minimum of three (3) years following
termination of this Agreement, except with respect to data or information for which the Third Party Provider has a company-wide policy for periodic purging of such data (which purging shall not occur more frequently than once during any six
(6) month period) and information, which policy shall be provided to Tl upon request. 
 Tl shall have the right to
direct a mutually agreeable independent third party privacy auditor, which, auditor must be a nationally recognized auditing firm (a “Privacy Auditor”) to generate a report regarding Third Party Provider’s use of Cookie Technology and
the collection and use of Tl Network Information, subject to confidentiality restrictions consistent with those set forth in this Agreement (and any additional confidentiality restrictions as mutually agreed), to conduct reasonable and necessary
copying and inspection of Privacy Records. Any such audit may be conducted after twenty one (21) Business Days prior written notice, during normal business hours, no more than once during per Year, and shall be at Tl’s expense; provided,
however, that if an inspection reveals any violation of the terms and conditions set forth in this Preamble, (i) AOL shall promptly reimburse Tl for the reasonable fees charged by the Privacy Auditor, and (ii) Tl shall thereafter have the
right to conduct more frequent audits during the Term, subject to this Section, provided, however that the total number of audits shall not exceed a total of two (2) per Year. 
 AOL shall comply with, and shall ensure that the Third Party Provider shall comply with, Tl directions and policies regarding the
collection, storage and destruction of IP addresses that AOL and the Third Party Provider encounters in connection with this Agreement. Specifically, AOL shall ensure that: (a) IP addresses remain at all times encrypted when in the possession
or storage of the Third Party Provider or its agents; and (b) other than the Permitted Cookie Uses and the Designated Purposes, the Third Party Provider will not use the IP addresses for any other purpose without the prior written consent of
Tl, which may be given in Tl’s sole discretion. 
 Notwithstanding the foregoing or anything contained in this Schedule 2.1, the
Designated Purposes and any other uses of data collected pursuant to this Schedule 2.1 shall not include any uses not permitted of Service Data under Section 2.11 of the Agreement, without the prior written consent of Tl, and the Shared Data
and all other data collected under this Schedule 2.1 shall be owned as provided for Service Data under Section 2.11 of the Agreement. 
 *            *            * 
 Section 1 
 Note: This document describes protocol features specific only to
ad requests and results. 
 SLM Ad Interface 
 Overview 
 SLM (Sponsored Links Manager) serves Sponsored Links and/or
Web Offers, both of which are just textual advertisements. This 
  

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 document describes the API used to obtain query-relevant ads. SLM serves ads from a variety of
advertising partners and aggregators, as defined by the particular needs of a given partner or ad consumer. A major partner is The Third Party Provider, and some The Third Party Provider terms are used in this description. A SLM Profile must be
configured by AOL in order for a partner to issue these ad calls with an approved ID, and this configuration may specify advertising partners, and default behavior such as locale – language and country. 
  

	 •
	 	 There are 2 methods to retrieve sponsored links from SLM - XML and HTML. These methods provide flexibility in how the links may be brought into
content pages through backend server functions. 

  

	 •
	 	 An Ad Request is an HTTP GET command. Here’s a sample test URL (not intended for any load).
http://switcher.dmn.aol.com/swa?sch=dmn&ssch=test_aol_sports&squery=realtors&snum=10 

  

	 •
	 	 All parameters must be URL encoded for reliable transmission. 

  

	 •
	 	 Channels can set default values for optional parameters. 

  

	 •
	 	 For Server to Server requests (XML Response). SLM supports optional IP-based authentication 

  

	 •
	 	 The following request parameters are supported by SLM: 

  

	 	 •
	 	 Query related ads parameters 

  

	 	 •
	 	 Content related ads parameters 

  

	 	 •
	 	 Error related ads parameters 

  

	 	 •
	 	 Common parameters 

 Ad Types 
 SLM supports retrieval of matching ads which are determined to be relevant based on the following kinds of input
parameters: 
  

	 	 a)
	 A specified query term, typically entered by an end-user. 

  

	 	 b)
	 An input keyword and/or URL typically entered by a channel devoted to specific topic. 

  

	 	 c)
	 A standard http error code (usually a DNS error). 

 Section 1.1 
 Matching Query Terms-Chart 1 
 For channels that supply a “query” term for which they want relevant ads, in the Third Party Provider terms. “AFS” (AdSense for
Search) channels. 
  

									
	 Name
	  	 Required
	  	 Default
Value
	  	 Channel
can specify
Default
	  	 Description

	 Sch
	  	 Yes
	  	 	  	 Asd
	  	 Channel id assigned by SLM, passed by the
partner on each API invocation

	 	 	 	 	 
	 Ssch
	  	 Yes
	  	 	  	 Yes
	  	 Sub-channel id assigned by SLM passed by the partner

	 	 	 	 	 
	 squery
	  	 Yes
	  	 	  	 Yes
	  	 Search string as typed by user

  

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 Other SLM parameters-Chart 2 
 Other SLM parameters, independent of the kind of ads 
  

									
	 Name 
	 	 Required
	  	 Default Value

	  	 Channel can
specify Default
	  	 Description

	 	 	 	 	 
	 snum
	 	 	  	 10
	  	 Yes
	  	 Number of ads requested

	 	 	 	 	 
	 of
	 	 	  	 xml
	  	 Yes
	  	 “Ouput Format for the result
(response) – xml & html are supported
 types”

	 	 	 	 	 
	 stest
	 	 	  	 off
	  	 Yes
	  	 Test mode

	 	 	 	 	 
	 locale
	 	 	  	 En US
	  	 Yes
	  	 Country and language

	 	 	 	 	 
	 2
	 	 	  	 	  	 	  	 Zip code for user

	 	 	 	 	 
	 page
	 	 	  	 0
	  	 Yes
	  	 Page number of the ad distribution recipe.

	 	 	 	 	 
	 nt
	 	 	  	 	  	 	  	 Value returned from previous request specifying how to get the next set of
ads for same query

	 	 	 	 	 
	 If
	 	 	  	 0
	  	 Yes
	  	 Local Ad Filter: 0 - Retrieve both local/national advertisers. 1 – only
local. 2- only national

	 	 	 	 	 
	 css
	 	 	  	 	  	 Yes
	  	 HTML API only - URL to the css to be
applied to the unordered list
 of results

	 	 	 	 	 
	 ssafe
	 	 	  	 high
	  	 Yes
	  	 Safety mode

	 	 	 	 	 
	 sh_ie
	 	 	  	 UTF-8
	  	 Yes
	  	 Input encoding

	 	 	 	 	 
	 sh_oe
	 	 	  	 UTF-8
	  	 Yes
	  	 Output encoding

	 	 	 	 	 
	 selient
	 	 	  	 	  	 Yes
	  	 Google Client Id

	 	 	 	 	 
	 spch
	 	 	  	 	  	 Yes
	  	 Google Channel Id

	 	 	 	 	 
	 cip
	 	 	  	 	  	 	  	 IP address of client

	 	 	 	 	 
	 cru
	 	 	  	 	  	 	  	 Referrer URL

	 	 	 	 	 
	 csp
	 	 	  	 	  	 Yes
	  	 Connection Speed

	 	 	 	 	 
	 cua
	 	 	  	 	  	 	  	 Browser user agent string

	 	 	 	 	 
	 scoco
	 	 	  	 usa
	  	 Yes
	  	 Country code of user

	 	 	 	 	 
	 sbrand
	 	 	  	 aol
	  	 Yes
	  	 Brand of user

	 	 	 	 	 
	 sview
	 	 	  	 web
	  	 Yes
	  	 Web or aol

	 	 	 	 	 
	 sit
	 	 	  	 	  	 Yes
	  	 Promotional page/page position tracking

	 	 	 	 	 
	 city
	 	 	  	 	  	 Yes
	  	 City for user. *

  

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	 state
	 	 	  	 	  	 Yes
	  	 State for user. It must be in two letter format.
For example CA for California, NM for New Mexico. *

	 	 	 	 	 
	 sl_cat
	 	 	  	 	  	 Yes
	  	 The category under which the query has been classified; used to select Suppliers
(“recipe”) to serve ads from; sl_cat=adult is the only category specified as of 08072006: unrecognized sl_cat will lead to the serving of ads from the “default” suppliers for the channel.

  

	 *
	 city and state will only be used if zip code is not provided. 

 Testing with Google Ads 
 It’s essential when testing with the Third Party Provider
to separate queries issued for preliminary testing and validation from queries issued in a production environment. During testing, all queries to SLM must include the parameter adtest. by appending it to the URL, in this format

 &adtest=on 
 This indicates that the query is not to be counted as production traffic. Naturally, this parameter must be removed at the time of launch. 
 For example, the test URL shown above must be augmented for the Third Party Provider testing as shown here. 
 http://switcher.dmn.aol.com/sw/a?sch=dmn&ssch=test_aol_sports&squery=realtors&snum=10&adtest=on 
 Glossary 
 This glossary contains definitions of acronyms and terms that may be new to some readers.

 Geo-Targeting - The Third Party Provider Search Engine contains the technology to determine the origin of a
search request based on the user’s IP address or other relevant geographical information. Using this information, the Third Party Provider search requests can be configured to return either search or ad results limited to the user’s
country or location. 
 2. Protocol Implementation Process. 
 2.1 Changes and Updates. 
  

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 (1) The Third Party Provider reserves the right to make changes or updates to the Protocol
implemented by TI and the Third Party Provider set forth in this Schedule 2.1 or replace such Protocol with a new version, including without limitation, such changes, updates or replacements that enable new features or functionality of the Sponsored
Advertising Service (collectively. “Updates”), in each case, subject to the mutual agreement (in writing) of Tl. Tl and AOL will (and AOL shall ensure the Third Party Provider will) work in good faith to reach mutual agreement on each such
Update as soon as is reasonably possible, and to the extent that a particular issue concerning any proposed Update arises pursuant to which Tl reasonably withholds its mutual agreement (e.g. Tl User privacy), the Parties will, to the extent
commercially practicable, modify and implement such Update to address such issues. For the avoidance of doubt, TI’s reasonable objections to any component of a particular Update (“Specific Objections”) shall not affect the
implementation of any mutually agreed components of such Update to the extent that such implementation is commercially practicable in light of the Specific Objections. 
 (2) Notwithstanding the foregoing, the Third Party Provider shall not be prohibited from making any Updates available to its other partners so long as the Third Party Provider also offers such Updates to Tl in
compliance with subpart (1) above. For the avoidance of doubt, even in the event the Parties fail to reach mutual agreement as to any Update as set forth in subpart (1) above. AOL will not be in breach of Section A of Exhibit C of this
Agreement as the result of providing such Updates to its partners. 
 (3) Without limitation of AOL’s rights under subpart
(2) above, if TI, AOL and the Third Party Provider are unable to reach mutual agreement with respect to any Updates to the Protocol within 30 days of the Third Party Provider’s request for implementation, then the matter shall be referred
to the Management Committee for resolution in accordance with Exhibit E. 
 2.2. [Intentionally omitted] 
 2.3. Support Requests. Tl will use commercially reasonable efforts to respond to and provide a fix for errors as reported by AOL and the Third
Party Provider. 
 Contacts unless updated by written notice: 
 Minor Problems: 
 Email describing problem should be sent to the following applicable TI Site contact: 
  

					
	 Site
	  	 General Manager
	  	 Email Address

			
	 Time.com
	  	 John Cantarella
	  	 John_Cantarella@timeinc.com

			
	 Instyle.com
	  	 Amy Keohane
	  	 Amy_Keohane@timeinc.com

  

					
	 Site
	  	 General Manager
	  	 Email Address

  

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	 People.com
	  	 Fran Hauser
	  	 Fran_Hausen@timeinc.com

			
	 SPC Digital
	  	 Steve Zales
	  	 Steve_Zales@timeinc.com

			
	 CNNMoney
	  	 Howard Manus
	  	 Howard_Manus@timeinc.com

			
	 SI.com
	  	 Jennifer Barber
	  	 Jennifer.Barber@turner.com

			
	 EW.com
	  	 Michael Wertheim
	  	 Michael_Wertheim@timeinc.com

			
	 Golf.com
	  	 Ken Fuchs
	  	 Ken_Fuchs@timeinc.com

 Major Problems: 
 If immediate attention is required call the Time Inc. Network Operations Center (NOC) at 212-522-7777 and ask that the TII Manager On
Call be contacted. 
 If either of these are unavailable, call the Time Inc. Network Operations Center (NOC.) at 212-522-7777 and ask that
the TII Manager On Call be contacted (operating 24 x7). 
  

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