Document:

CONSOL Energy Inc. Employee Nonqualified Performance Stock Option Agreement

 Exhibit 10.1 

EXECUTION COPY 

CONSOL ENERGY INC. 

EMPLOYEE NONQUALIFIED PERFORMANCE STOCK OPTION AGREEMENT 

1. Nonqualified Stock Option. The Option granted is intended to be a Non-Qualified Stock Option and not an Incentive Stock Option
under Section 422 of the Internal Revenue Code, as amended (the “Code”) (capitalized terms not otherwise defined herein shall have the meaning ascribed to them in the Plan or the cover sheet to which this Agreement is
attached). 
 2. Vesting. 

(a) Annual Vesting. Subject to Section 4 hereof and the achievement of certain performance goals (the “Annual
Performance Goals”) in each of the fiscal years ending December 31, 2010, 2011, 2012 and 2013, respectively (each a “Performance Period”), as set forth on Schedule A attached hereto, up to twenty-five percent
(25%) of the Option shall vest and become exercisable as set forth on Schedule A in the first calendar year immediately following the end of the applicable Performance Period on the date the Compensation Committee (the
“Compensation Committee”) of the Board of Directors certifies that the applicable Annual Performance Goals with respect to such Performance Period as set forth on Schedule A and other material terms of this Agreement have
been achieved. For purposes of this Agreement, the term “Vested Portion” of the Option means that portion which: (i) shall have become exercisable pursuant to the terms of this Agreement; (ii) shall not have been
previously exercised; and (iii) shall not have expired, been forfeited or otherwise canceled in accordance with the terms hereof or the Plan. For purposes of this Agreement, the term “Non-Vested Portion” of the Option means
that portion of the Option that is not vested or exercisable and which has not otherwise expired, been forfeited or canceled in accordance with the terms hereof or the Plan. 

(b) Catch-Up Vesting Opportunity. If the applicable Annual Performance Goals for a particular Performance Period are not achieved
and satisfied as of the end of such Performance Period (a “Missed Year”), the Non-Vested Portion of the Option attributable to the Missed Year shall nevertheless become fully vested if, as of the end of the most recently completed
Performance Period, the Annual Performance Goals with respect to each completed Performance Period (including any Missed Years) have been achieved on a cumulative basis, as certified by the Compensation Committee (and subject to Section 4
hereof). 
 (c) Accelerated Vesting. Vesting with respect to any particular Performance Period may be accelerated by the
Compensation Committee, in its sole discretion, if the Compensation Committee determines and certifies that the applicable Annual Performance Goals have been achieved prior to the completion of the applicable Performance Period (and subject to
Section 4 hereof). 
 3. Exercise of Option. 

(a) Subject to the provisions of the Plan and this Agreement (including Section 4 hereof), the Optionee may exercise all or any
part of the Vested Portion of the Option at any time prior to the tenth anniversary of the Grant Date (the “Expiration Date”); provided that the Option may be exercised with respect to whole Shares only. In no event shall the Option
be exercisable on or after the Expiration Date. 

 (b) To the extent set forth in subparagraph (a) above, the Option may be exercised by
delivering to the Company at its principal office, or to such other location designated by the Company, written notice of intent to exercise. Such notice shall specify the number of Shares for which the Option is being exercised and shall be
accompanied by payment in full, or adequate provision therefor, of the aggregate Exercise Price Per Share (“Exercise Price”), and any applicable withholding tax and fees. The payment of the Exercise Price shall be made as indicated
by Optionee on the election form: (i) in cash; (ii) by certified check or bank draft payable to the order of the Company; (iii) by personal check payable to the order of the Company; (iv) by tendering Shares, actually or
constructively (and which are not subject to any pledge or other security interest); or (v) by a combination of the foregoing, provided that the combined value of all cash and cash equivalents and the Fair Market Value of any such Shares
so tendered to the Company as of the date of such tender is at least equal to the Exercise Price. The Optionee may also elect to pay all or any portion of the Exercise Price by having Shares with a Fair Market Value on the date of exercise equal to
the Exercise Price withheld by the Company or sold by a broker-dealer. Subject to the preceding sentence, the Optionee may elect to sell all Shares to cover Option costs, taxes, and fees, and any remaining funds will be issued to Optionee.
The payment of withholding tax shall be subject to Section 8 of this Agreement. 
 (c) Notwithstanding any other
provision of the Plan or this Agreement to the contrary, no Option may be exercised prior to the completion of any registration or qualification of such Option or the Shares under applicable state and federal securities or other laws, or under any
ruling or regulation of any government body or national securities exchange, that the Board shall in its sole discretion determine to be necessary or advisable. 

(d) Upon the Company’s determination that the Option has been validly exercised as to any of the Shares, the Company shall issue or
cause to be issued as promptly as practicable certificates in the Optionee’s name for such Shares. However, the Company shall not be liable to the Optionee for damages relating to any delays in issuing the certificates or in the certificates
themselves. 
 4. Termination of Employment. 

(a) In the event that the Optionee’s employment with the Company (including any Affiliate) is terminated for Cause (or in the event
that the Optionee breaches any of the covenants set forth in Sections 9 and 10 below), the Option (whether vested or unvested) shall be deemed canceled and forfeited in its entirety on the date of the Optionee’s termination of employment or
breach of covenant, as applicable. In addition, any Option exercised during the six month period prior to such termination of employment or breach of covenant, as applicable, shall be rescinded. Within 10 days after receiving notice of a rescission,
the Optionee shall pay to the Company an amount in cash equal to the gain realized by the Optionee upon exercise of the Option. Such notice may be given at any time within one year from the date of such exercise. 

(b) Unless otherwise specifically provided by separate agreement between the Company and the Optionee, in the event that the
Optionee’s employment with the Company (including any Affiliate) is terminated by the Optionee voluntarily or by the Company (including any Affiliate) without Cause, the Non-Vested Portion of the Option shall be deemed canceled and forfeited on
the date of Optionee’s termination of employment and the Vested Portion, if any, of the Option as of the date of such termination shall remain exercisable for the lesser of (i) a period of 90 days following such termination of employment
or (ii) until the Expiration Date, and, in either event, the Vested Portion shall thereafter be deemed canceled and forfeited. 
  

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 (c) Notwithstanding the provisions of Section 4(b) concerning an employment
termination by the Company without Cause, in the event that the Optionee’s employment with the Company (including any Affiliate) is terminated by reason of a reduction in force as specified and implemented by the Company, the Non-Vested Portion
of the Option shall continue to vest to the extent earned as determined at the end of each respective Performance Period or as otherwise provided herein, and the Option shall remain exercisable until the Expiration Date. In the event of such an
employment termination by reason of a reduction in force, the provisions of subparagraphs 9(a)(i) and (a)(ii) shall not apply. 

(d) (i) Notwithstanding the provisions of Section 4(b) concerning a voluntary termination, in the event that the Optionee’s
employment with the Company (including any Affiliate) is terminated by reason of an Early Retirement or a Normal Retirement, as defined herein, the Non-Vested Portion of the Option shall vest to the extent earned as determined at the end of each
respective Performance Period or as otherwise provided herein; provided, however, that if the Optionee’s employment is terminated by reason of an Early Retirement or a Normal Retirement before the one-year anniversary of the Date of Option
Grant (the “Grant Date”), the Non-Vested Portion of the Option shall be deemed canceled and forfeited in its entirety on the date of the Optionee’s termination of employment. For purposes of this Agreement and unless otherwise
provided by the Board at the time of such termination, the terms “Early Retirement” and “Normal Retirement” shall have such meanings ascribed to them in the CONSOL Energy Inc. Employee Retirement Plan, as amended,
or any successor plan thereto applicable to the Optionee (the “Retirement Plan”); provided, however, for purposes of this Option, the Optionee shall not be considered to have terminated employment on account of “Early
Retirement” unless the Optionee shall also have reached the age of fifty-five (55) as of the date of termination and completed at least one year of continuous service with the Company (including any Affiliate) after the Grant Date and the
Optionee shall not be considered to have terminated employment on account of “Normal Retirement” unless the Optionee shall also have reached the age of sixty-two (62) and completed one year of continuous service with the Company
(including any Affiliate) after the Grant Date. 
 (ii) In the event that the Optionee’s employment with the Company
(including any Affiliate) is terminated by reason of death, Incapacity Retirement or Disability, the Non-Vested Portion of the Option shall vest to the extent earned as determined at the end of each respective Performance Period or as otherwise
provided herein, and the Option shall remain exercisable until the Expiration Date. For purposes of this Agreement and unless otherwise provided by the Board at the time of such termination, the term “Incapacity Retirement” shall
have such meaning ascribed to it in the Retirement Plan. 
 5. Change in Control. Upon a Change in Control prior to the
Optionee’s termination of employment with the Company (including any Affiliate), the Non-Vested Portion of the Option shall vest and, unless otherwise provided by separate agreement between the Company and the Optionee, the Option shall remain
exercisable until the Expiration Date. 
 Unless otherwise provided by separate agreement between the Company and the Optionee,
in the event that any benefits under this Agreement, either alone or together with any other payments or benefits otherwise owed to the Optionee by the Company on or after a Change in Control would, in the Company’s good faith opinion, be
deemed under Section 280G of the Code, or any successor provision, to be parachute payments, the benefits under this Agreement shall be reduced to the extent necessary in the Company’s good faith opinion so that no portion of the benefits
provided herein shall be considered excess parachute payments under Section 280G of the Code or any successor provision. The Company’s good faith opinion shall be conclusive and binding upon the Optionee. 

 

 3 

 6. No Right to Continued Employment: No Rights as a Shareholder. Neither the Plan nor
this Agreement shall confer on the Optionee any right to continued employment with the Company (including any Affiliate). The Optionee shall not have any rights as a shareholder with respect to any Shares subject to the Option prior to the date of
exercise of the Option. 
 7. Transferability. The Option is nontransferable and may not be assigned, alienated, pledged,
attached, sold or otherwise transferred or encumbered by the Optionee, except by will or the laws of descent and distribution. No transfer of the Option shall be effective to bind the Company unless the Company shall have been furnished with written
notice thereof and a copy of such evidence as the Board may deem necessary to establish the validity of the transfer and the acceptance by the transferee of the terms and conditions hereof. 

8. Withholding. The Optionee agrees to make appropriate arrangements with the Company for satisfaction of any applicable federal,
state, local or foreign tax withholding requirements or like requirements, including the payment to the Company at the time of any exercise of the Option of all such taxes and requirements, by submitting an election form to the Company. Optionee is
hereby authorized to instruct the Company to withhold from the Shares deliverable to the Optionee upon any exercise of the Option the number of Shares having a Fair Market Value equal to the applicable minimum statutory tax withholding requirements
as determined in accordance with the Plan; provided, however, in the event the full amount of your taxes cannot be satisfied through share withholding, the remaining amount must be paid by separate check delivered by Optionee to the Company.

 9. Non-Competition. 

(a) The Optionee acknowledges and recognizes the highly competitive nature of the business of the Company and its Affiliates and
accordingly agrees that during the term of the Optionee’s employment and for a period of two years after the termination thereof: 

(i) The Optionee will not directly or indirectly engage in any business which is in competition with any line of business conducted by
the Company or any of its Affiliates, including, but not limited to, where such engagement is as an officer, director, proprietor, employee, partner, investor (other than as a holder of less than 1% of the outstanding capital stock of a publicly
traded corporation), consultant, advisor, agent or sales representative, in any geographic region in which the Company or any of its Affiliates conducted any such competing line of business; 

(ii) The Optionee will not perform or solicit the performance of services for any customer or client of the Company or any of its
Affiliates; 
 (iii) The Optionee will not directly or indirectly induce any employee of the Company or any of its Affiliates
to (1) engage in any activity or conduct which is prohibited pursuant to this subparagraph 9(a), or (2) terminate such employee’s employment with the Company or any of its Affiliates. Moreover, the Optionee will not directly or
indirectly employ or offer employment (in connection with any business which is in competition with any line of business conducted by the Company or any of its Affiliates) to any person who was employed by the Company or any of its Affiliates unless
such person shall have ceased to be employed by the Company or any of its Affiliates for a period of at least 12 months; and 
  

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 (iv) The Optionee will not directly or indirectly assist others in engaging in any of the
activities, which are prohibited under subparagraphs (i) - (iii) above. 
 (b) It is expressly understood and agreed
that although the Optionee and the Company consider the restrictions contained in this Section 9 to be reasonable, if a final judicial determination is made by a court of competent jurisdiction that the time or territory or any other
restriction contained in this Agreement is an unenforceable restriction against the Optionee, the provisions of this Agreement shall not be rendered void but shall be deemed amended to apply as to such maximum time and territory and to such maximum
extent as such court may judicially determine or indicate to be enforceable. Alternatively, if any court of competent jurisdiction finds that any restriction contained in this Agreement is unenforceable, and such restriction cannot be amended so as
to make it enforceable, such finding shall not affect the enforceability of any of the other restrictions contained herein. 

10. Confidential Information and Trade Secrets. The Optionee and the Company agree that certain materials, including, but not
limited to, information, data and other materials relating to customers, development programs, costs, marketing, trading, investment, sales activities, promotion, credit and financial data, manufacturing processes, financing methods, plans or the
business and affairs of the Company and its Affiliates, constitute proprietary confidential information and trade secrets. Accordingly, the Optionee will not at any time during or after the Optionee’s employment with the Company (including any
Affiliate) disclose or use for the Optionee’s own benefit or purposes or the benefit or purposes of any other person, firm, partnership, joint venture, association, corporation or other business organization, entity or enterprise other than the
Company and any of its Affiliates, any proprietary confidential information or trade secrets, provided that the foregoing shall not apply to information which is not unique to the Company or any of its Affiliates or which is generally known
to the industry or the public other than as a result of the Optionee’s breach of this covenant. The Optionee agrees that upon termination of employment with the Company (including any Affiliate) for any reason, the Optionee will immediately
return to the Company all memoranda, books, papers, plans, information, letters and other data, and all copies thereof or therefrom, which in any way relate to the business of the Company and its Affiliates, except that the Optionee may retain
personal notes, notebooks and diaries. The Optionee further agrees that the Optionee will not retain or use for the Optionee’s account at any time any trade names, trademark or other proprietary business designation used or owned in connection
with the business of the Company or any of its Affiliates. 
 11. Remedies. The Optionee acknowledges that a violation or
attempted violation on the Optionee’s part of Sections 9 and 10 will cause irreparable damage to the Company and its Affiliates, and the Optionee therefore agrees that the Company and its Affiliates shall be entitled as a matter of right to an
injunction, out of any court of competent jurisdiction, restraining any violation or further violation of such promises by the Optionee or the Optionee’s employees, partners or agents. The Optionee agrees that such right to an injunction is
cumulative and in addition to whatever other remedies the Company (including any Affiliate) may have under law or equity. 
 12.
Failure to Enforce Not A Waiver. The failure of the Company to enforce at any time any provision of this Agreement shall in no way be construed to be a waiver of such provision or of any other provision hereof. 

13. Securities Laws. Upon the acquisition of any Shares pursuant to the exercise of the Option, the Optionee or the
Optionee’s transferee, if applicable, will make or enter into such written representations, warranties and agreements as the Company may reasonably request in order to comply with applicable securities laws, with this Agreement, or as the
Company otherwise deems necessary or advisable. 
  

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 14. Governing Law. This Agreement shall be governed by and construed in accordance
with the laws of the State of Delaware, without regard to the conflicts of laws provisions thereof. 
 15. Amendments.
This Agreement may be amended or modified at any time by an instrument in writing signed by the parties hereto, or as otherwise provided under the Plan. Notwithstanding, the Company may, in its sole discretion and without the Optionee’s
consent, modify or amend the terms and conditions of this award, impose conditions on the timing and exercise of the Option, or take any other action it deems necessary or advisable, to cause this award to be excepted from Section 409A (or to
comply therewith to the extent the Company determines it is not excepted). 
 16. Notices. Any notice, request,
instruction or other document given under this Agreement shall be in writing and shall be addressed and delivered, in the case of the Company, to the Secretary of the Company at the principal office of the Company and, in the case of the Optionee,
to the Optionee’s address as shown in the records of the Company or to such other address as may be designated in writing by either party. 

17. Award Subject to Plan; Amendments to Award. This Award is subject to the Plan. The terms and provisions of the Plan as it may
be amended from time to time are hereby incorporated herein by reference. In the event of a conflict between any term or provision contained herein and a term or provision of the Plan, the applicable terms and provisions of the Plan will govern and
prevail. 
 18. Lapse of Offer. Any failure of the Optionee to sign and return this Agreement to the Vice President of
Human Resources within 60 days of the Date of Option Grant will result in revocation of this Option and all provisions of this Agreement will expire and will be canceled and forfeited. 

19. Section 409A. This Option is intended to be excepted from coverage under Section 409A and shall be interpreted and
construed accordingly. Notwithstanding, Optionee recognizes and acknowledges that Section 409A may impose upon Optionee certain taxes or interest charges for which Optionee is, and shall remain, solely responsible. 

20. Entire Agreement. This Agreement and the Plan are intended to be the final, complete, and exclusive statement of the terms of
the agreement between Optionee and the Company with regard to the subject matter of this Agreement. This Agreement and the Plan supersede all other prior agreements, communications, and statements, whether written or oral, express or implied,
pertaining to that subject matter. This Agreement and the Plan may not be contradicted by evidence of any prior or contemporaneous statements or agreements, oral or written, and may not be explained or supplemented by evidence of consistent
additional terms. 
 21. Electronic Delivery of Documents. 

(a) The Plan and related documents, which may include, but do not necessarily include, the Plan prospectus, this Agreement and financial
reports of the Company, may be delivered to you electronically via CD-ROM or such other delivery determined at the Company’s discretion. 
  

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 (b) Optionee acknowledges that, by receipt of this Award, Optionee has read this
Section 21 and consents to the electronic delivery of the Plan and related documents, as described in this Section 21. Optionee acknowledges that Optionee may receive from the Company a paper copy of any documents delivered
electronically at no cost if Optionee contacts Sue Modispacher by telephone at (724) 485-4194, by e-mail suemodispacher@consolenergy.com or by mail to CONSOL Energy Inc., CNX Center, 1000 CONSOL Energy Drive, Canonsburg, PA
15317.
 By signing the cover sheet of this Agreement, you agree to all of the terms and conditions described in this
Agreement and in the Plan. 
  

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 Schedule A 

Vesting Conditions 

Number of Stock Options Granted:
                     

Annual Performance Goals 
 The
Annual Performance Goals with respect to each Performance Period shall mean the total gas production goals (the “Gas Production Goals”) and the total gas cost goals (the “Gas Cost Goals”) for each such Performance
Period as set forth below: 
  

									
	 	  	2010
Performance Period	  	2011
Performance Period	  	2012
Performance Period	  	2013
Performance Period
	 Gas Production Goals (Bcf)
	  		  		  		  	
	 Gas Cost Goals ($/Mcf)
	  		  		  		  	

 The 2010 Performance Period shall consist of the six (6) month period beginning on July 1, 2010 and
ending on December 31, 2010. The 2011, 2012 and 2013 Performance Periods shall each consist of the twelve (12) month period beginning on January 1 and ending on December 31 of such year. The Committee may make adjustments to the
production and/or cost calculations in its sole discretion that it deems necessary or appropriate.
 Vesting 

As demonstrated below, vesting with respect to each Performance Period will be based 50% on the achievement of the Gas Production Goals and 50% on the
achievement of the Gas Cost Goals. Each Annual Performance Goal is mutually exclusive of any other Annual Performance Goal (for example, in the 2010 Performance Period, if the Gas Production Goal is achieved, the shares underlying the Option
relating to the Gas Production Goal will vest even if the Gas Cost Goal is not achieved for such period). Subject to the achievement of the Annual Performance Goals for any particular Performance Period (as determined and certified by the
Compensation Committee) or as otherwise provided in this Agreement, up to 25% of the Options shall vest as demonstrated below: [Note: Table to be completed for each Participant once the number of options is determined] 

Number of Stock Options Eligible to Vest After Each Performance Period 

 

											
	 	  	Based
On
2010
Performance	  	Based
On
2011
Performance	  	Based
On
2012
Performance	  	Based
On
2013
Performance	  	Total*
	 Gas Production Goals (50%)
	  		  		  		  		  	
	 Gas Cost Goals (50%)
	  		  		  		  		  	
	 Total
	  		  		  		  		  	

  

	*	Subject to the terms of the Agreement, including, but not limited to, the achievement of the Annual Performance Goals for each of the Performance Periods on a
cumulative basis. 

  

 A-1eHealth, Inc. 2006 Equity Incentive Plan

 Exhibit 10.5 

EHEALTH, INC. 

2006 EQUITY INCENTIVE PLAN 

(AS AMENDED AND RESTATED JUNE 15, 2010) 

 TABLE OF CONTENTS 

 

					
	 	  	 	  	Page
			
	 ARTICLE 1.
	  	 INTRODUCTION
	  	1
			
	 ARTICLE 2.
	  	 ADMINISTRATION
	  	1
	 2.1
	  	 Administrator
	  	1
	 2.2
	  	 Administrator Responsibilities
	  	1
	 2.3
	  	 Committee for Non-Officer Grants
	  	1
			
	 ARTICLE 3.
	  	 SHARES AVAILABLE FOR GRANTS
	  	1
	 3.1
	  	 Basic Limitation
	  	1
	 3.2
	  	 Annual Increase in Shares
	  	1
	 3.3
	  	 Shares Returned to Reserve
	  	1
	 3.4
	  	 Dividend Equivalents
	  	2
			
	 ARTICLE 4.
	  	 ELIGIBILITY
	  	2
	 4.1
	  	 Incentive Stock Options
	  	2
	 4.2
	  	 Other Grants
	  	2
			
	 ARTICLE 5.
	  	 OPTIONS
	  	2
	 5.1
	  	 Stock Option Agreement
	  	2
	 5.2
	  	 Number of Shares
	  	2
	 5.3
	  	 Exercise Price
	  	2
	 5.4
	  	 Exercisability and Term
	  	2
	 5.5
	  	 Effect of Change in Control
	  	3
	 5.6
	  	 Modification or Assumption of Options
	  	3
	 5.7
	  	 Buyout Provisions
	  	3
			
	 ARTICLE 6.
	  	 PAYMENT FOR OPTION SHARES
	  	3
	 6.1
	  	 General Rule
	  	3
	 6.2
	  	 Surrender of Stock
	  	3
	 6.3
	  	 Exercise/Sale
	  	3
	 6.4
	  	 Promissory Note
	  	3
	 6.5
	  	 Other Forms of Payment
	  	3
			
	 ARTICLE 7.
	  	 AUTOMATIC OPTION GRANTS TO OUTSIDE DIRECTORS
	  	4
	 7.1
	  	 Initial Grants
	  	4
	 7.2
	  	 Annual Grants
	  	4
	 7.3
	  	 Accelerated Exercisability
	  	4
	 7.4
	  	 Exercise Price
	  	4
	 7.5
	  	 Term
	  	4
			
	 ARTICLE 8.
	  	 STOCK APPRECIATION RIGHTS
	  	4
	 8.1
	  	 SAR Agreement
	  	4
	 8.2
	  	 Number of Shares
	  	4
	 8.3
	  	 Exercise Price
	  	4
	 8.4
	  	 Exercisability and Term
	  	5
	 8.5
	  	 Effect of Change in Control
	  	5
	 8.6
	  	 Exercise of SARs
	  	5
	 8.7
	  	 Modification or Assumption of SARs
	  	5
			
	 ARTICLE 9.
	  	 RESTRICTED SHARES
	  	5
	 9.1
	  	 Restricted Stock Agreement
	  	5
	 9.2
	  	 Payment for Awards
	  	5
	 9.3
	  	 Vesting Conditions
	  	5
	 9.4
	  	 Voting and Dividend Rights
	  	6

  

 i 

					
	 	  	 	  	Page
	 ARTICLE 10.
	  	 STOCK UNITS
	  	6
	 10.1
	  	 Stock Unit Agreement
	  	6
	 10.2
	  	 Payment for Awards
	  	6
	 10.3
	  	 Vesting Conditions
	  	6
	 10.4
	  	 Voting and Dividend Rights
	  	6
	 10.5
	  	 Form and Time of Settlement of Stock Units
	  	6
	 10.6
	  	 Death of Recipient
	  	7
	 10.7
	  	 Creditors’ Rights
	  	7
			
	 ARTICLE 11.
	  	 ADJUSTMENTS, DISSOLUTION OR LIQUIDATION, REORGANIZATIONS
	  	7
	 11.1
	  	 Adjustments
	  	7
	 11.2
	  	 Dissolution or Liquidation
	  	7
	 11.3
	  	 Reorganizations
	  	8
			
	 ARTICLE 12.
	  	 AWARDS UNDER OTHER PLANS
	  	9
			
	 ARTICLE 13.
	  	 LIMITATION ON RIGHTS
	  	9
	 13.1
	  	 Retention Rights
	  	9
	 13.2
	  	 Stockholders’ Rights
	  	9
	 13.3
	  	 Regulatory Requirements
	  	9
			
	 ARTICLE 14.
	  	 WITHHOLDING TAXES
	  	9
	 14.1
	  	 General
	  	9
	 14.2
	  	 Share Withholding
	  	9
			
	 ARTICLE 15.
	  	 FUTURE OF THE PLAN
	  	9
	 15.1
	  	 Term of the Plan
	  	9
	 15.2
	  	 Amendment or Termination
	  	9
	 15.3
	  	 Stockholder Approval
	  	10
			
	 ARTICLE 16.
	  	 DEFINITIONS
	  	10

  

 ii 

 EHEALTH, INC. 

2006 EQUITY INCENTIVE PLAN 

ARTICLE 1. INTRODUCTION. 

The Plan was adopted by the Board on April 17, 2006. The Plan was subsequently amended and restated on November 11, 2008 and
June 15, 2010. The purpose of the Plan is to promote the long-term success of the Company and the creation of stockholder value by (a) encouraging Employees, Outside Directors and Consultants to focus on the Company’s performance,
(b) encouraging the attraction and retention of Employees, Outside Directors and Consultants with exceptional qualifications and (c) linking Employees, Outside Directors and Consultants directly to stockholder interests through increased
stock ownership. The Plan seeks to achieve this purpose by providing for Awards in the form of Restricted Shares, Stock Units, Options (which may constitute ISOs or NSOs) or SARs. 

The Plan shall be governed by, and construed in accordance with, the laws of the State of Delaware (except its choice-of-law provisions).

 ARTICLE 2. ADMINISTRATION. 

2.1 Administrator. The Administrator shall administer the Plan. 

2.2 Administrator Responsibilities. The Administrator shall (a) select the Employees, Outside
Directors and Consultants who are to receive Awards under the Plan, (b) determine the type, number, vesting requirements and other features and conditions of such Awards, (c) interpret the Plan and the terms of the Awards, and
(d) make all other decisions relating to the operation of the Plan. The Administrator may adopt such rules or guidelines as it deems appropriate to implement the Plan and amend any Award, subject to the consent of the holder of such Award to
the extent required by applicable law. The Administrator’s determinations under the Plan shall be final and binding on all persons. 

2.3 Committee for Non-Officer Grants. The Board may appoint a secondary committee of the Board that
may administer the Plan with respect to Employees and Consultants who are not Outside Directors and are not considered executive officers of the Company under section 16 of the Exchange Act, may grant Awards under the Plan to such Employees and
Consultants and may determine all features and conditions of such Awards. Within the limitations of this Section 2.3, any reference in the Plan to the Administrator shall include such secondary committee. 

ARTICLE 3. SHARES AVAILABLE FOR GRANTS. 

3.1 Basic Limitation. Shares of Stock issued pursuant to the Plan may be authorized but unissued
shares or treasury shares. The aggregate number of shares of Stock issued under the Plan shall not exceed (a) 2,000,000 and (b) the additional shares of Stock described in Sections 3.2 and 3.3. The number of shares of Stock that are
subject to Awards outstanding at any time under the Plan shall not exceed the number of shares of Stock that then remain available for issuance under the Plan. The limitations of this Section 3.1 and Section 3.2 shall be subject to
adjustment pursuant to Article 11. 
 3.2 Annual Increase in Shares. As of
January 1 of each year, commencing in 2007, the aggregate number of shares of Stock that may be issued under the Plan shall automatically increase by a number equal to the lowest of (a) 4% of the total number of shares of Stock then
outstanding, (b) 1,500,000 shares of Stock or (c) 
the number determined by the Administrator. 
 3.3 Shares Returned to Reserve. If Restricted
Shares or shares of Stock issued upon the exercise of Options under the Plan are forfeited or repurchased, then such shares of Stock shall again become available for Awards under the Plan. If Stock Units, Options or SARs under the Plan are forfeited
or terminate for any other 
  

 1 

 
reason before being exercised or settled, then the corresponding shares of Stock shall again become available for Awards under the Plan. If Stock Units are settled, then only the number of shares
of Stock (if any) actually issued in settlement of such Stock Units shall reduce the number available under Section 3.1 and the balance shall again become available for Awards under the Plan. If SARs are exercised, then only the number of
shares of Stock (if any) actually issued in settlement of such SARs shall reduce the number available under Section 3.1 and the balance shall again become available for Awards under the Plan. If the Exercise Price (or purchase price) of an
Award is paid through the tender of shares of Stock, or if shares of Stock are tendered or withheld to satisfy any Company withholding obligations, the number of shares of Stock so tendered or withheld shall again be available for issuance pursuant
to future Awards under the Plan. 
 3.4 Dividend Equivalents. Any dividend equivalents paid
or credited under the Plan shall, if paid in Common Shares, be applied against the number of Common Shares that may be issued under the Plan. Any dividend equivalents paid or credited under the Plan shall, if paid in cash, not be applied against the
number of Common Shares that may be issued under the Plan. 
 ARTICLE 4. ELIGIBILITY. 

4.1 Incentive Stock Options. Only Employees who are common-law employees of the Company, a Parent or
a Subsidiary shall be eligible for the grant of ISOs. In addition, an Employee who owns more than 10% of the total combined voting power of all classes of outstanding stock of the Company or any of its Parents or Subsidiaries shall not be eligible
for the grant of an ISO unless the requirements set forth in section 422(c)(5) 
of the Code are satisfied. 
 4.2 Other Grants. Only Employees, Outside Directors and
Consultants shall be eligible for the grant of Restricted Shares, Stock Units, NSOs or SARs. 
 ARTICLE 5.
OPTIONS. 
 5.1 Stock Option Agreement. Each grant of an Option under the Plan shall be
evidenced by a Stock Option Agreement between the Optionee and the Company. Such Option shall be subject to all applicable terms of the Plan and may be subject to any other terms that are not inconsistent with the Plan. The Stock Option Agreement
shall specify whether the Option is an ISO or an NSO. The provisions of the various Stock Option Agreements entered into under the Plan need not be identical. Options may be granted in consideration of a reduction in the Optionee’s other
compensation. A Stock Option Agreement may provide that a new Option will be granted automatically to the Optionee when he or she exercises a prior Option and pays the Exercise Price in the form described in Section 6.2. 

5.2 Number of Shares. Each Stock Option Agreement shall specify the number of shares of Stock
subject to the Option and shall provide for the adjustment of such number in accordance with Article 11. Options granted to any Optionee in a single fiscal year of the Company shall not cover more than 250,000 shares of Stock, except that
Options granted to a new Employee in the fiscal year of the Company in which his or her Service as an Employee first commences shall not cover more than 500,000 shares of Stock. The limitations set forth in the preceding sentence shall be subject to
adjustment in accordance with Article 11. 
 5.3 Exercise Price. Each Stock Option
Agreement shall specify the Exercise Price; provided that the Exercise Price under an Option shall in no event be less than 100% of the Fair Market Value of a share of Stock on the date of grant. 

5.4 Exercisability and Term. Each Stock Option Agreement shall specify the date or event when all or
any installment of the Option is to become exercisable and vested. The Stock Option Agreement shall also specify the term of the Option; provided that the term of an ISO shall in no event exceed 10 years from the date of grant. A Stock Option
Agreement may provide for accelerated exercisability in the event of the Optionee’s death, 
  

 2 

 
disability or retirement or other events and may provide for expiration prior to the end of its term in the event of the termination of the Optionee’s Service. Options may be awarded in
combination with SARs, and such an Award may provide that the Options will not be exercisable unless the related SARs are forfeited. 

5.5 Effect of Change in Control. The Administrator may determine, at the time of granting an Option
or thereafter, that such Option shall become vested and exercisable as to all or part of the shares of Stock subject to such Option upon certain events, such as a Change in Control or certain terminations following a Change in Control. In addition,
acceleration of vesting and exercisability may be required under Section 11.3. 
 5.6
Modification or Assumption of Options. Within the limitations of the Plan, the Administrator may (a) modify, reprice, extend or assume outstanding options, (b) accept the cancellation of outstanding options (whether granted by the
Company or by another issuer) in return for the grant of new Options for the same or a different number of shares and at the same or a different exercise price or (c) accept the cancellation of outstanding options in return for the grant of new
Awards other than Options. The foregoing notwithstanding, no modification of an Option shall, without the consent of the Optionee, alter or impair his or her rights or obligations under such Option. 

5.7 Buyout Provisions. The Administrator may at any time (a) offer to buy out for a payment in
cash or cash equivalents an Option previously granted or (b) authorize an Optionee to elect to cash out an Option previously granted, in either case at such time and based upon such terms and conditions as the Administrator shall establish.

 ARTICLE 6. PAYMENT FOR OPTION SHARES. 

6.1 General Rule. The entire Exercise Price of shares of Stock issued upon exercise of Options shall
be payable in cash or cash equivalents at the time when such shares of Stock are purchased, except that the Administrator at its sole discretion may accept payment of the Exercise Price in any other form(s) described in this Article 6. However,
if the Optionee is an Outside Director or executive officer of the Company, he or she may pay the Exercise Price in a form other than cash or cash equivalents only to the extent permitted by section 13(k) of the Exchange Act. 

6.2 Surrender of Stock. With the Administrator’s consent, all or any part of the Exercise Price
may be paid by surrendering, or attesting to the ownership of, shares of Stock that are already owned by the Optionee. Such shares of Stock shall be valued at their Fair Market Value on the date when the new shares of Stock are purchased under the
Plan. 
 6.3 Exercise/Sale. With the Administrator’s consent, all or any part of the
Exercise Price and any withholding taxes may be paid by delivering (on a form prescribed by the Company) an irrevocable direction to a securities broker approved by the Company to sell all or part of the shares of Stock being purchased under the
Plan and to deliver all or part of the sales proceeds to the Company. 
 6.4 Promissory
Note. With the Administrator’s consent, all or any part of the Exercise Price and any withholding taxes may be paid by delivering (on a form prescribed by the Company) a full-recourse promissory note. 

6.5 Other Forms of Payment. With the Administrator’s consent, all or any part of the Exercise
Price and any withholding taxes may be paid in any other form that is consistent with applicable laws, regulations and rules. 
  

 3 

 ARTICLE 7. AUTOMATIC AWARD GRANTS TO OUTSIDE DIRECTORS. 

7.1 Initial Grants. Each Outside Director who first becomes a member of the Board shall receive a
one-time grant covering such number and type or types of Awards, and with such terms and conditions, including vesting, as shall be determined from time to time by the Board or its Compensation Committee, in its discretion. Such Awards shall be
granted on the date when such Outside Director first joins the Board. An Outside Director who previously was an Employee shall not receive a grant under this Section 7.1. 

7.2 Annual Grants. Upon the conclusion of each regular annual meeting of the Company’s
stockholders, each Outside Director who will continue serving as a member of the Board thereafter shall receive an automatic grant covering such number and type or types of Awards, and with such terms and conditions, including vesting, as shall be
determined from time to time by the Board or its Compensation Committee, in its discretion, except that such Awards shall not be granted in the calendar year in which the same Outside Director received the Award(s) described in Section 7.1. An
Outside Director who previously was an Employee shall be eligible to receive grants under this Section 
7.2. 
 7.3 Accelerated Exercisability. All Awards granted to an Outside Director under this
Article 7 shall also become exercisable in full in the event that the Company is subject to a Change in Control before such Outside Director’s Service terminates. Acceleration of exercisability may also be required by Section 11.3.

 7.4 Exercise Price. Except as provided in Section 7.7, the Exercise Price under all
NSOs granted to an Outside Director under this Article 7 shall be equal to 100% of the Fair Market Value of a share of Stock on the date of grant, payable in one of the forms described in Sections 6.1, 6.2 and 6.3. 

7.5 Term. All NSOs granted to an Outside Director under this Article 7 shall terminate on the
earlier of (a) the date 10 years after the date of grant or (b) a date following the termination of such Outside Director’s Service, as described herein, or such earlier time as is specified by the Board or its Compensation Committee,
in its discretion. If an Outside Director’s Service terminates for any reason except death or Total and Permanent Disability, then the Outside Director’s NSOs shall expire at the close of business at Company headquarters on the date three
months after the Outside Director’s Service termination date. If an Outside Director dies before his or her Service terminates, then the Outside Director’s NSOs shall expire at the close of business at Company headquarters on the date 12
months after the date of death. If an Outside Director’s Service terminates because of the Outside Director’s Total and Permanent Disability, then the Outside Director’s NSOs shall expire at the close of business at Company
headquarters on the date 12 months after the Outside Director’s Service termination date. 
 ARTICLE 8.
STOCK APPRECIATION RIGHTS. 
 8.1 SAR Agreement. Each grant of a SAR under the Plan
shall be evidenced by a SAR Agreement between the Optionee and the Company. Such SAR shall be subject to all applicable terms of the Plan and may be subject to any other terms that are not inconsistent with the Plan. The provisions of the various
SAR Agreements entered into under the Plan need not be identical. SARs may be granted in consideration of a reduction in the Optionee’s other compensation. 

8.2 Number of Shares. Each SAR Agreement shall specify the number of shares of Stock to which the
SAR pertains and shall provide for the adjustment of such number in accordance with Article 11. SARs granted to any Optionee in a single fiscal year shall in no event pertain to more than 250,000 shares of Stock, except that SARs granted to a
new Employee in the fiscal year of the Company in which his or her Service as an Employee first commences shall not pertain to more than 500,000 shares of Stock. The limitations set forth in the preceding sentence shall be subject to adjustment in
accordance with Article 11. 
 8.3 Exercise Price. Each SAR Agreement shall specify
the Exercise Price; provided that the Exercise Price under an SAR shall in no event be less than 100% of the Fair Market Value of a share of Stock on the date of grant. 
  

 4 

 8.4 Exercisability and Term. Each SAR Agreement shall
specify the date when all or any installment of the SAR is to become exercisable. The SAR Agreement shall also specify the term of the SAR. A SAR Agreement may provide for accelerated exercisability in the event of the Optionee’s death,
disability or retirement or other events and may provide for expiration prior to the end of its term in the event of the termination of the Optionee’s Service. SARs may be awarded in combination with Options, and such an Award may provide that
the SARs will not be exercisable unless the related Options are forfeited. A SAR may be included with an ISO only at the time of grant but may be included with an NSO at the time of grant or thereafter. A SAR granted under the Plan may provide that
it will be exercisable only in the event of a Change in Control. 
 8.5 Effect of Change in
Control. The Administrator may determine, at the time of granting a SAR or thereafter, that such SAR shall become fully exercisable as to all shares of Stock subject to such SAR upon certain events, such as a Change in Control or certain
terminations following a Change in Control. In addition, acceleration of exercisability may be required under Section 11.3. 

8.6 Exercise of SARs. Upon exercise of a SAR, the Optionee (or any person having the right to
exercise the SAR after his or her death) shall receive from the Company (a) shares of Stock, (b) cash or (c) a combination of shares of Stock and cash, as the Administrator shall determine. The amount of cash and/or the Fair Market
Value of shares of Stock received upon exercise of SARs shall, in the aggregate, not exceed the amount by which the Fair Market Value (on the date of surrender) of the shares of Stock subject to the SARs exceeds the Exercise Price. If, on the date
when a SAR expires, the Exercise Price under such SAR is less than the Fair Market Value on such date but any portion of such SAR has not been exercised or surrendered, then such SAR shall automatically be deemed to be exercised as of such date with
respect to such portion. A SAR Agreement may also provide for an automatic exercise of the SAR on an earlier date. 
 
8.7 Modification or Assumption of SARs. Within the limitations of the Plan, the Administrator may (a) modify, reprice, extend or assume outstanding SARs, (b) accept the cancellation of outstanding SARs (whether granted by the
Company or by another issuer) in return for the grant of new SARs for the same or a different number of shares and at the same or a different exercise price or (c) accept the cancellation of outstanding SARs in return for the grant of new
Awards other than SARs. The foregoing notwithstanding, no modification of a SAR shall, without the consent of the Optionee, alter or impair his or her rights or obligations under such SAR. 

ARTICLE 9. RESTRICTED SHARES. 

9.1 Restricted Stock Agreement. Each grant of Restricted Shares under the Plan shall be evidenced by
a Restricted Stock Agreement between the recipient and the Company. Such Restricted Shares shall be subject to all applicable terms of the Plan and may be subject to any other terms that are not inconsistent with the Plan. The provisions of the
various Restricted Stock Agreements entered into under the Plan need not be identical. Restricted Shares may be granted in consideration of a reduction in the recipient’s other compensation. 

9.2 Payment for Awards. Restricted Shares may be sold or awarded under the Plan for such
consideration as the Administrator may determine, including (without limitation) cash, cash equivalents, property, full-recourse promissory notes, past services and future services. If the Participant is an Outside Director or executive officer of
the Company, he or she may pay for Restricted Shares with a promissory note only to the extent permitted by section 13(k) of the Exchange Act. Within the limitations of the Plan, the Administrator may accept the cancellation of outstanding
options or SARs in return for the grant of Restricted Shares. 
 9.3 Vesting Conditions.
Each Award of Restricted Shares may or may not be subject to vesting. Any vesting shall occur, in full or in installments, upon satisfaction of the conditions specified in the Restricted Stock Agreement. The Administrator may include among such
conditions the requirement that the performance of the Company or a business unit of the Company for a specified period of one or more fiscal years equal or exceed a 

 

 5 

 
target determined in advance by the Administrator. Such target shall be based on one or more of the criteria set forth in Appendix A. The Administrator shall identify such target not later
than the 90th day of such period. In no event shall more
than 250,000 Restricted Shares that are subject to performance-based vesting conditions be granted to any Participant in a single fiscal year of the Company, subject to adjustment in accordance with Article 11. A Restricted Stock Agreement may
provide for accelerated vesting in the event of the Participant’s death, disability or retirement or other events. The Administrator may determine, at the time of granting Restricted Shares or thereafter, that all or part of such Restricted
Shares shall become vested upon certain events, such as a Change in Control or certain terminations following a Change in Control. 

9.4 Voting and Dividend Rights. The holders of Restricted Shares awarded under the Plan shall have
the same voting, dividend and other rights as the Company’s other stockholders. A Restricted Stock Agreement may require that the holders of Restricted Shares invest any cash dividends received in additional Restricted Shares. Any additional
Restricted Shares that represent share dividends shall be subject to the same conditions and restrictions as the Award with respect to which the dividends were paid. 

ARTICLE 10. STOCK UNITS. 

10.1 Stock Unit Agreement. Each grant of Stock Units under the Plan shall be evidenced by a Stock
Unit Agreement between the recipient and the Company. Such Stock Units shall be subject to all applicable terms of the Plan and may be subject to any other terms that are not inconsistent with the Plan. The provisions of the various Stock Unit
Agreements entered into under the Plan need not be identical. Stock Units may be granted in consideration of a reduction in the recipient’s other compensation. 

10.2 Payment for Awards. To the extent that an Award is granted in the form of Stock Units, no cash
consideration shall be required of the Award recipients. Within the limitations of the Plan, the Administrator may accept the cancellation of outstanding options or SARs in return for the grant of Stock Units. 

10.3 Vesting Conditions. Each Award of Stock Units may or may not be subject to
vesting. Vesting shall occur, in full or in installments, upon satisfaction of the conditions specified in the Stock Unit Agreement. The Administrator may include among such conditions the requirement that the performance of the Company or a
business unit of the Company for a specified period of one or more fiscal years equal or exceed a target determined in advance by the Administrator. Such target shall be based on one or more of the criteria set forth in Appendix A. The
Administrator shall identify such target not later than the
90th day of such period. In no event shall more than
250,000 Stock Units that are subject to performance-based vesting conditions be granted to any Participant in a single fiscal year of the Company, subject to adjustment in accordance with Article 11. A Stock Unit Agreement may provide for
accelerated vesting in the event of the Participant’s death, disability or retirement or other events. The Administrator may determine, at the time of granting Stock Units or thereafter, that all or part of such Stock Units shall become vested
upon certain events, such as a Change in Control or certain terminations following a Change in Control. In addition, acceleration of vesting may be required under Section 11.3. 

10.4 Voting and Dividend Rights. The holders of Stock Units shall have no voting rights. Prior to
settlement or forfeiture, any Stock Unit awarded under the Plan may, at the Administrator’s discretion, carry with it a right to dividend equivalents. Such right would entitle the holder to be credited with an amount equal to all cash dividends
paid on one share of Stock while the Stock Unit is outstanding, which shall be subject to the terms of the Stock Unit Agreement. Dividend equivalents may be converted into additional Stock Units. Settlement of dividend equivalents may be made in the
form of cash, in the form of shares of Stock, or in a combination of both. Prior to distribution, any dividend equivalents that are not paid shall be subject to the same conditions and restrictions as the Stock Units to which they attach.

 10.5 Form and Time of Settlement of Stock Units. Settlement of vested Stock Units may be
made in the form of (a) cash, (b) shares of Stock or (c) any combination of both, as determined by the Administrator. The actual number of Stock Units eligible for settlement may be larger or smaller than the number included in the

  

 6 

 
original Award, based on predetermined performance factors. Methods of converting Stock Units into cash may include (without limitation) a method based on the average Fair Market Value of shares
of Stock over a series of trading days. Vested Stock Units may be settled in a lump sum or in installments. The distribution may occur or commence when all vesting conditions applicable to the Stock Units have been satisfied or have lapsed, or it
may be deferred to any later date. The amount of a deferred distribution may be increased by an interest factor or by dividend equivalents. Until an Award of Stock Units is settled, the number of such Stock Units shall be subject to adjustment
pursuant to Article 11. 
 10.6 Death of Recipient. Any Stock Units Award that becomes
payable after the recipient’s death shall be distributed to the recipient’s beneficiary or beneficiaries. Each recipient of a Stock Units Award under the Plan shall designate one or more beneficiaries for this purpose by filing the
prescribed form with the Company. A beneficiary designation may be changed by filing the prescribed form with the Company at any time before the Award recipient’s death. If no beneficiary was designated or if no designated beneficiary survives
the Award recipient, then any Stock Units Award that becomes payable after the recipient’s death shall be distributed to the recipient’s estate. 

10.7 Creditors’ Rights. A holder of Stock Units shall have no rights other than those of a
general creditor of the Company. Stock Units represent an unfunded and unsecured obligation of the Company, subject to the terms and conditions of the applicable Stock Unit Agreement. 

ARTICLE 11. ADJUSTMENTS, DISSOLUTION OR LIQUIDATION, REORGANIZATIONS. 

11.1 Adjustments. In the event of a subdivision of the outstanding shares of Stock, a declaration of
a dividend payable in shares of Stock or a combination or consolidation of the outstanding shares of Stock (by reclassification or otherwise) into a lesser number of shares of Stock, corresponding adjustments shall automatically be made in each of
the following: 
 (a) The number of Options, SARs, Restricted Shares and Stock Units available for future Awards
under Article 3; 
 (b) The limitations set forth in Sections 5.2, 8.2, 9.3 and 10.3; 

(c) The number of shares of Stock covered by each outstanding Option and SAR; 

(d) The Exercise Price under each outstanding Option and SAR; 

(e) The number of shares of Stock covered by an Option to be granted under Article 7; or 

(f) The number of Stock Units included in any prior Award that has not yet been settled. 

In the event of a declaration of an extraordinary dividend payable in a form other than shares of Stock in an amount that has a material
effect on the price of shares of Stock, a recapitalization, a spin-off or a similar occurrence, the Administrator shall make such adjustments as it, in its sole discretion, deems appropriate in one or more of the foregoing. Except as provided in
this Article 11, a Participant shall have no rights by reason of any issuance by the Company of stock of any class or securities convertible into stock of any class, any subdivision or consolidation of shares of stock of any class, the payment
of any stock dividend or any other increase or decrease in the number of shares of stock of any class. 
 
11.2 Dissolution or Liquidation. To the extent not previously exercised or settled, Options, SARs and Stock Units shall terminate immediately prior to the dissolution or liquidation of the Company. 

 

 7 

 11.3 Reorganizations. In the event that the Company is
a party to a merger or consolidation, all outstanding Awards shall be subject to the agreement of merger or consolidation, which does not have to provide that all outstanding Awards (or a portion thereof) be treated in an identical manner. Such
agreement shall provide for one or more of the following: 
 (a) The continuation of any outstanding Awards by
the Company (if the Company is the surviving corporation). 
 (b) The assumption of any outstanding Awards by the
surviving corporation or its parent, provided that the assumption of Options or SARs shall comply with section 424(a) of the Code (whether or not the Options are ISOs). 

(c) The substitution by the surviving corporation or its parent of new awards for any outstanding Awards, provided that
the substitution of Options or SARs shall comply with section 424(a) of the Code (whether or not the Options are ISOs). 

(d) Full exercisability of any outstanding Options and SARs and full vesting of the shares of Stock subject to such
Options and SARs, followed by the cancellation of such Options and SARs. The full exercisability of any Options and SARs and full vesting of such shares of Stock may be contingent on the closing of such merger or consolidation. The Optionees shall
be able to exercise such Options and SARs during a period of not less than five full business days preceding the closing date of such merger or consolidation, unless (i) a shorter period is required to permit a timely closing of such merger or
consolidation and (ii) such shorter period still offers the Optionees a reasonable opportunity to exercise such Options and SARs. Any exercise of such Options and SARs during such period may be contingent on the closing of such merger or
consolidation. 
 (e) The cancellation of any outstanding Options and SARs and a payment to the Optionees equal
to the excess of (i) the Fair Market Value of the shares of Stock subject to such Options and SARs (whether or not such Options and SARs are then exercisable or such shares of Stock are then vested) as of the closing date of such merger or
consolidation over (ii) their Exercise Price. Such payment shall be made in the form of cash, cash equivalents, or securities of the surviving corporation or its parent with a Fair Market Value equal to the required amount. Such payment may be
made in installments and may be deferred until the date or dates when such Options and SARs would have become exercisable or such shares of Stock would have vested. Such payment may be subject to vesting based on the Optionee’s continuing
Service, provided that the vesting schedule shall not be less favorable to the Optionee than the schedule under which such Options and SARs would have become exercisable or such shares of Stock would have vested. If the Exercise Price of the shares
of Stock subject to such Options and SARs exceeds the Fair Market Value of such shares of Stock, then such Options and SARs may be cancelled without making a payment to the Optionees. For purposes of this Subsection (e), the Fair Market Value
of any security shall be determined without regard to any vesting conditions that may apply to such security. 

(f) The cancellation of any outstanding Stock Units and a payment to the Participants equal to the Fair Market Value of
the shares of Stock subject to such Stock Units (whether or not such Stock Units are then vested) as of the closing date of such merger or consolidation. Such payment shall be made in the form of cash, cash equivalents, or securities of the
surviving corporation or its parent with a Fair Market Value equal to the required amount. Such payment may be made in installments and may be deferred until the date or dates when such Stock Units would have vested. Such payment may be subject to
vesting based on the Participant’s continuing Service, provided that the vesting schedule shall not be less favorable to the Participant than the schedule under which such Stock Units would have vested. For purposes of this Subsection (f),
the Fair Market Value of any security shall be determined without regard to any vesting conditions that may apply to such security. 
  

 8 

 ARTICLE 12. AWARDS UNDER OTHER PLANS. 

The Company may grant awards under other plans or programs. Such awards may be settled in the form of shares of Stock issued under this
Plan. Such shares of Stock shall be treated for all purposes under the Plan like shares of Stock issued in settlement of Stock Units and shall, when issued, reduce the number of shares of Stock available under Article 3. 

ARTICLE 13. LIMITATION ON RIGHTS. 

13.1 Retention Rights. Neither the Plan nor any Award granted under the Plan shall be deemed to give
any individual a right to remain an Employee, Outside Director or Consultant. The Company and its Parents, Subsidiaries and Affiliates reserve the right to terminate the Service of any Employee, Outside Director or Consultant at any time, with or
without cause, subject to applicable laws, the Company’s certificate of incorporation and by-laws and a written employment agreement (if any). 

13.2 Stockholders’ Rights. A Participant shall have no dividend rights, voting rights or other
rights as a stockholder with respect to any shares of Stock covered by his or her Award prior to the time when a stock certificate for such shares of Stock is issued or, if applicable, the time when he or she becomes entitled to receive such shares
of Stock by filing any required notice of exercise and paying any required Exercise Price. No adjustment shall be made for cash dividends or other rights for which the record date is prior to such time, except as expressly provided in the Plan.

 13.3 Regulatory Requirements. Any other provision of the Plan notwithstanding, the
obligation of the Company to issue shares of Stock under the Plan shall be subject to all applicable laws, rules and regulations and such approval by any regulatory body as may be required. The Company reserves the right to restrict, in whole or in
part, the delivery of shares of Stock pursuant to any Award prior to the satisfaction of all legal requirements relating to the issuance of such shares of Stock, to their registration, qualification or listing or to an exemption from registration,
qualification or listing. 
 ARTICLE 14. WITHHOLDING TAXES. 

14.1 General. To the extent required by applicable federal, state, local or foreign law, a
Participant or his or her successor shall make arrangements satisfactory to the Company for the satisfaction of any withholding tax obligations that arise in connection with the Plan. The Company shall not be required to issue any shares of Stock or
make any cash payment under the Plan until such obligations are satisfied. 
 14.2 Share
Withholding. To the extent that applicable law subjects a Participant to tax withholding obligations, the Administrator may permit such Participant to satisfy all or part of such minimum required withholding obligations by having the Company
withhold all or a portion of any shares of Stock that otherwise would be issued to him or her or by surrendering all or a portion of any shares of Stock that he or she previously acquired. Such shares of Stock shall be valued at their Fair Market
Value on the date when they are withheld or surrendered. 
 ARTICLE 15. FUTURE OF THE PLAN. 

15.1 Term of the Plan. The Plan, as set forth herein, shall become effective on
the effective date of the IPO. The Plan shall remain in effect until the earlier of (a) the date when the Plan is terminated under Section 15.2 or (b) the
10th anniversary of the date when the Board adopted the
Plan. 
 15.2 Amendment or Termination. The Board may, at any time and for any reason,
amend or terminate the Plan. No Awards shall be granted under the Plan after the termination thereof. The termination of the Plan, or any amendment thereof, shall not affect any Award previously granted under the Plan. 

 

 9 

 15.3 Stockholder Approval. An amendment of the Plan
shall be subject to the approval of the Company’s stockholders only to the extent required by applicable laws, regulations or rules. 
 
ARTICLE 16. DEFINITIONS. 
 16.1 “Administrator” means the Board or any of its Committees that
will be administering the Plan, in accordance with Article 2. 
 16.2 “Affiliate” means any entity other
than a Subsidiary, if the Company and/or one or more Subsidiaries own not less than 50% of such entity. 
 16.3
“Award” means any award of an Option, a SAR, a Restricted Share or a Stock Unit under the Plan. 
 16.4
“Board” means the Company’s Board of Directors, as constituted from time to time. 
 16.5
“Change in Control” means: 
 (a) The consummation of a merger or consolidation of the
Company with or into another entity or any other corporate reorganization, if persons who were not stockholders of the Company immediately prior to such merger, consolidation or other reorganization own immediately after such merger, consolidation
or other reorganization 50% or more of the voting power of the outstanding securities of each of (i) the continuing or surviving entity and (ii) any direct or indirect parent corporation of such continuing or surviving entity; 

(b) The sale, transfer or other disposition of all or substantially all of the Company’s assets; 

(c) A change in the composition of the Board, as a result of which fewer than 50% of the incumbent directors are directors
who either: 
 (i) Had been directors of the Company on the date 24 months prior to the date of such change in
the composition of the Board (the “Original Directors”); or 
 (ii) Were appointed to the Board, or
nominated for election to the Board, with the affirmative votes of at least a majority of the aggregate of (A) the Original Directors who were in office at the time of their appointment or nomination and (B) the directors whose appointment
or nomination was previously approved in a manner consistent with this Paragraph (ii); or 
 (d) Any
transaction as a result of which any person is the “beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the Company representing at least 50% of the total voting power
represented by the Company’s then outstanding voting securities. For purposes of this Subsection (d), the term “person” shall have the same meaning as when used in sections 13(d) and 14(d) of the Exchange Act but shall
exclude (i) a trustee or other fiduciary holding securities under an employee benefit plan of the Company or of a Parent or Subsidiary and (ii) a corporation owned directly or indirectly by the stockholders of the Company in substantially
the same proportions as their ownership of the common stock of the Company. 
 A transaction shall not constitute a Change in Control if its
sole purpose is to change the state of the Company’s incorporation or to create a holding company that will be owned in substantially the same proportions by the persons who held the Company’s securities immediately before such
transaction. 
 16.6 “Code” means the Internal Revenue Code of 1986, as amended. 

16.7 “Committee” means a committee appointed by the Board that consists of one or more Board members or other
individuals satisfying all applicable laws. 
  

 10 

 16.8 “Company” means eHealth, Inc., a Delaware corporation.

 16.9 “Consultant” means a consultant or adviser who provides bona fide services to the Company, a
Parent, a Subsidiary or an Affiliate as an independent contractor. 
 16.10 “Employee” means a
common-law employee of the Company, a Parent, a Subsidiary or an Affiliate. 
 16.11 “Exchange Act”
means the Securities Exchange Act of 1934, as amended. 
 16.12 “Exercise Price,” in the case of an
Option, means the amount for which one share of Stock may be purchased upon exercise of such Option, as specified in the applicable Stock Option Agreement. “Exercise Price,” in the case of a SAR, means an amount, as specified in the
applicable SAR Agreement, which is subtracted from the Fair Market Value of one share of Stock in determining the amount payable upon exercise of such SAR. 

16.13 “Fair Market Value” means the market price of shares of Stock, determined by the Administrator in good
faith on such basis as it deems appropriate. Whenever possible, the determination of Fair Market Value by the Administrator shall be based on the prices reported in The Wall Street Journal or as reported directly to the Company by Nasdaq or a
stock exchange. Such determination shall be conclusive and binding on all persons. 
 16.14 “IPO” means
the effective date of the registration statement filed by the Company with the Securities and Exchange Commission for its initial offering of Stock to the public. 

16.15 “ISO” means an incentive stock option described in section 422(b) of the Code. 

16.16 “NSO” means a stock option not described in sections 422 or 423 of the Code. 

16.17 “Option” means an ISO or NSO granted under the Plan and entitling the holder to purchase shares of Stock.

 16.18 “Optionee” means a person or estate who holds an Option or SAR. 

16.19 “Outside Director” means a member of the Board who is not an Employee. 

16.20 “Parent” means any corporation (other than the Company) in an unbroken chain of corporations ending with
the Company, if each of the corporations other than the Company owns stock possessing 50% or more of the total combined voting power of all classes of stock in one of the other corporations in such chain. A corporation that attains the status of a
Parent on a date after the adoption of the Plan shall be considered a Parent commencing as of such date. 
 16.21
“Participant” means a person or estate who holds an Award. 
 16.22 “Plan” means
this eHealth, Inc. 2006 Equity Incentive Plan, as amended from time to time. 
 16.23 “Restricted Share”
means a share of Stock awarded under the Plan. 
 16.24 “Restricted Stock Agreement” means the agreement
between the Company and the recipient of a Restricted Share that contains the terms, conditions and restrictions pertaining to such Restricted Share. 

16.25 “SAR” means a stock appreciation right granted under the Plan. 

 

 11 

 16.26 “SAR Agreement” means the agreement between the Company and an
Optionee that contains the terms, conditions and restrictions pertaining to his or her SAR. 
 16.27
“Service” means service as an Employee, Outside Director or Consultant. 
 16.28
“Stock” means the Common Stock of the Company. 
 16.29 “Stock Option Agreement”
means the agreement between the Company and an Optionee that contains the terms, conditions and restrictions pertaining to his or her Option. 

16.30 “Stock Unit” means a bookkeeping entry representing the equivalent of one share of Stock, as awarded under
the Plan. 
 16.31 “Stock Unit Agreement” means the agreement between the Company and the recipient of a
Stock Unit that contains the terms, conditions and restrictions pertaining to such Stock Unit. 
 16.32
“Subsidiary” means any corporation (other than the Company) in an unbroken chain of corporations beginning with the Company, if each of the corporations other than the last corporation in the unbroken chain owns stock possessing
50% or more of the total combined voting power of all classes of stock in one of the other corporations in such chain. A corporation that attains the status of a Subsidiary on a date after the adoption of the Plan shall be considered a Subsidiary
commencing as of such date. 
 16.33 “Total and Permanent Disability” means that the Optionee is unable
to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment which can be expected to result in death or which has lasted, or can be expected to last, for a continuous period of not less than
one year. 
  

 12 

 APPENDIX A 

PERFORMANCE CRITERIA FOR RESTRICTED SHARES
AND STOCK UNITS 
 The performance goals that may be used by the Administrator
may consist of any one or more of the following objective performance criteria, applied to either the Company as a whole or, except with respect to stockholder return metrics, to a region, business unit, affiliate or business segment, and measured
either on an absolute basis, a per share basis or relative to a pre-established target, to a previous period’s results or to a designated comparison group, and, with respect to financial metrics, which may be determined in accordance with
United States Generally Accepted Accounting Principles (“GAAP”), in accordance with accounting principles established by the International Accounting Standards Board (“IASB Principles”) or which may be adjusted when established
to exclude any items otherwise includable under GAAP or under IASB Principles: (i) cash flow (including operating cash flow or free cash flow), (ii) revenue (on an absolute basis or adjusted for currency effects), (iii) gross margin,
(iv) operating expenses or operating expenses as a percentage of revenue, (v) earnings (which may include earnings before interest and taxes, earnings before taxes, net earnings or EBITDA), (vi) earnings per share, (vii) stock
price, (viii) return on equity, (ix) total stockholder return, (x) growth in stockholder value relative to the moving average of the S&P 500 Index, or another index, (xi) return on capital, (xii) return on assets or net
assets, (xiii) return on investment, (xiv) economic value added, (xv) operating income or net operating income, (xvi) operating margin, (xvii) market share, (xviii) overhead or other expense reduction, (xix) credit
rating, (xx) objective customer indicators, (xxi) improvements in productivity, (xxii) attainment of objective operating goals, (xxiii) objective employee metrics, (xxiv) return ratios, (xxv) objective qualitative
milestones, (xxvi) other objective financial or other metrics relating to the progress of the Company or to a Subsidiary, division or department thereof, (xxvii) number of customers (or estimated membership, with the formulae for such
estimations being objectively determinable), submitted applications or members, or approved applications or members, sold applications or members, (xxviii) conversion yields achieved from website visitors to sold members (including any
sub-yield in between), (xxix) increase in membership, (xxx) cost of acquiring members or applicants, or (xxxi) retention of membership. 
  

 13

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