Document:

exhibit4b.htm

    EXHIBIT
4(b)

     CAPITOL
BANCORP LTD.

    

    Warrant
to Purchase Common Stock

    

    Date
of Issuance: February ___, 2009Certificate No. CW-[___]

    

    VOID
AFTER FEBRUARY [    ],
2014

    

    THIS CERTIFIES THAT, for value
received, [            ],
or permitted registered assigns (Holder),
is entitled to subscribe for and purchase at the Exercise Price (defined below)
from Capitol Bancorp Ltd., a Michigan corporation (Company),
up to [
            
] shares of the common stock of the Company, no par value per share (Common
Stock). This warrant is one of a series of warrants issued by the Company
as of the date hereof (individually a Warrant;
collectively, Company
Warrants) in connection with the resale of Trust Preferred Securities
issued by Capitol Trust XII, a Delaware statutory trust, from time to time
that may be offered for resale by the Company or certain affiliates of the
Company.

    

    1.  Definitions.
As used herein, the following terms shall have the following respective
meanings:

     

    (a)  “Eligible
Market” means any of the New York Stock Exchange, the American Stock
Exchange, The NASDAQ Global Market, The NASDAQ Global Select Market or The
NASDAQ Capital Market.

     

    (b)  “Exercise
Period” shall mean the period commencing six months after the date
hereof and ending five years from the date hereof, unless sooner terminated as
provided below.

     

    (c)  “Exercise Price”
shall mean $10.00 per share, subject to adjustment pursuant to
Section 4 below.

     

    (d)  “Exercise
Shares” shall mean the shares of Common Stock issuable upon exercise of
this Warrant.

     

    (e)  “Trading
Day” shall mean (a) any day on which the Common Stock is listed or
quoted and traded on its primary Trading Market, (b) if the Common Stock is
not then listed or quoted and traded on any Eligible Market, then a day on which
trading occurs on the OTC Bulletin Board (or any successor thereto), or
(c) if trading does not occur on the OTC Bulletin Board (or any successor
thereto), any business day.

     

    (f)  “Trading Market”
shall mean the OTC Bulletin Board or any other Eligible Market, or any
national securities exchange, market or trading or quotation facility on which
the Common Stock is then listed or quoted.

     

    2.  Exercise of
Warrant. The rights represented by this Warrant may be exercised in whole
or in part at any time during the Exercise Period, by delivery of the following
to the Company at its address set forth on the signature page hereto (or at such
other address as it 

     

    
      
        
        

      

      
        1

        
          

        

      

      
        
        
may
designate by notice in writing to the Holder):

    

     

    (a)  An
executed Notice of Exercise in the form attached hereto;

     

    (b)  Payment
of the Exercise Price either (i) in cash or by check or (ii) if
permitted by the Company, pursuant to Section 3 below; and

     

    (c)  This
Warrant.

     

    Execution and delivery of the Notice of
Exercise shall have the same effect as cancellation of the original Warrant and
issuance of a new Warrant evidencing the right to purchase the remaining number
of Exercise Shares, if any.  Certificates for shares purchased
hereunder shall be transmitted by the transfer agent of the Company to the
Holder by crediting the account of the Holder’s prime broker with the Depository
Trust Company through its Deposit Withdrawal Agent Commission system if the
Company is a participant in such system, and otherwise by physical delivery to
the address specified by the Holder in the Notice of Exercise within three
business days from the delivery to the Company of the Notice of Exercise,
surrender of this Warrant and payment of the aggregate Exercise Price as set
forth above. This Warrant shall be deemed to have been exercised on the date the
Exercise Price is received by the Company. The person in whose name any
certificate or certificates for Exercise Shares are to be issued upon exercise
of this Warrant shall be deemed to have become the holder of record of such
shares on the date on which this Warrant was surrendered and payment of the
Exercise Price was made, irrespective of the date of delivery of such
certificate or certificates, except that, if the date of such surrender and
payment is a date when the stock transfer books of the Company are closed, such
person shall be deemed to have become the holder of such shares at the close of
business on the next succeeding date on which the stock transfer books are
open.

     

    3.  Net
Exercise. If during the Exercise Period the fair market value of one
share of the Common Stock is greater than the Exercise Price (at the date of
calculation as set forth below), in lieu of exercising this Warrant by payment
of cash or by check, the Company may, in its sole discretion, permit the Holder
to effect a “net exercise” of this Warrant, in which event, if so effected, the
Holder shall receive Exercise Shares equal to the value (as determined below) of
this Warrant (or the portion thereof being canceled) by surrender of this
Warrant at the principal office of the Company together with the properly
endorsed Notice of Exercise in which event the Company shall issue to the Holder
a number of shares of Common Stock computed using the following
formula:

     

    
      
        
          	 
      	 
      	 
      	 
      	 
      	 
      	 
      
	
                  X

                	 
      	
                  =

                	 
      	
                  Y
      (A-B)

                	 
      	 
      
	 
      	 
      	 
      	 
      	
                  A

                	 
      	 
      

        

      

    

     

    
      	 
      	 
      	 
      	 
      	 
      	 
      	 
      	 
      	 
      
	
                

            	
                

            	
              Where

            	
              X

            	
                

            	
              =

            	
                

            	
              the
      number of Exercise Shares to be issued to the Holder

            
	 
      	 
      	 
      	 
      	 
      
	 
      	
                

            	 
      	
                

            	
              Y

            	
                

            	
              =

            	
                

            	
              the
      number of Exercise Shares with respect to which this Warrant is being
      exercised

            
	 
      	 
      	 
      	 
      	 
      
	 
      	
                

            	 
      	
                

            	
              A

            	
                

            	
              =

            	
                

            	
              the
      Fair Market Value (as defined below) of one share of the Company’s Common
      Stock (at the date of such calculation)

            
	 
      	 
      	 
      
	 
      	
                

            	 
      	
                

            	
              B

            	
                

            	
              =

            	
                

            	
              Exercise
      Price (as adjusted to the date of such
  calculation)

            

    

    

    
      
        
        

      

      
        2

        
          

        

      

      
        
        

      

    

    For purposes of this Warrant,
the “Fair
Market Value” of one share of Common Stock shall mean (i) the
average of the closing sales prices for the shares of Common Stock on The New
York Stock Exchange or other Eligible Market where the Common Stock is listed or
traded as reported by Bloomberg Financial Markets (or a comparable reporting
service of national reputation selected by the Company and reasonably acceptable
to the Holder if Bloomberg Financial Markets is not then reporting sales prices
of such security) (collectively, Bloomberg)
for the ten consecutive trading days immediately prior to the Exercise
Date, or (ii) if an Eligible Market is not the principal Trading Market for
the shares of Common Stock, the average of the reported sales prices reported by
Bloomberg on the principal Trading Market for the Common Stock during the same
period, or, if there is no sales price for such period, the last sales price
reported by Bloomberg for such period, or (iii) if neither of the foregoing
applies, the last sales price of such security in the over-the-counter market on
the pink sheets or bulletin board for such security as reported by Bloomberg, or
if no sales price is so reported for such security, the last bid price of such
security as reported by Bloomberg or (iv) if fair market value cannot be
calculated as of such date on any of the foregoing bases, the fair market value
shall be as determined by the Board of Directors of the Company in the exercise
of its good faith judgment.

     

    4.  Issuance of
New Warrants. Upon any partial exercise of this Warrant, the Company, at
its expense, will forthwith and, in any event within five business days, issue
and deliver to the Holder a new warrant or warrants of like tenor, registered in
the name of the Holder, exercisable, in the aggregate, for the balance of the
number of shares of Common Stock remaining available for purchase under this
Warrant.

     

    5.  Payment of
Taxes and Expenses. The Company shall pay any recording, filing, stamp or
similar tax which may be payable in respect of any transfer involved in the
issuance of, and the preparation and delivery of certificates (if applicable)
representing, (i) any Exercise Shares purchased upon exercise of this
Warrant and/or (ii) new or replacement warrants in the Holder’s name or the
name of any transferee of all or any portion of this Warrant; provided, however,
that the Company shall not be required to pay any tax which may be payable in
respect of any transfer involved in the issuance, delivery or registration of
any certificates for Exercise Shares or Warrants in a name other than that of
the Holder. The Holder shall be responsible for all other tax liability that may
arise as a result of holding or transferring this Warrant or receiving Exercise
Shares upon exercise hereof.

     

    6.  Exercise
Limitations and Holder’s Restrictions. A Holder, other than an Excluded
Holder, shall not have the right to exercise any portion of this Warrant,
pursuant to Section 2,
Section 3 or otherwise, to the extent that after giving effect to such issuance
after exercise, such Holder (together with such Holder’s affiliates), as set
forth on the applicable Notice of Exercise, would beneficially own in excess of
9.9% of the number of shares of the Common Stock outstanding immediately after
giving effect to such issuance. For purposes of this  Section 6,
the number of shares of Common Stock beneficially owned by such Holder and its
affiliates shall include the number of shares of Common Stock issuable upon
exercise of this Warrant with respect to which the determination of such
sentence is being made, but shall exclude the number of shares of Common Stock
which would be issuable upon (A) exercise of the remaining, nonexercised
portion of this Warrant beneficially owned by such Holder or any of its
affiliates and (B) exercise or conversion of the unexercised or
nonconverted portion of any other securities of the Company (including, without
limitation, any other shares of Common 

     

    
      
        
        

      

      
        3

        
          

        

      

      
        
        
Stock or
Warrants) subject to a limitation on conversion or exercise analogous to the
limitation contained herein beneficially owned by such Holder or any of its
affiliates.  Except as set forth in the preceding sentence, for
purposes of this Section 6, beneficial ownership shall be calculated in
accordance with Section 13(d) of the Securities Exchange Act of 1934, as
amended (Exchange
Act), it being acknowledged by a Holder that the Company is not
representing to such Holder that such calculation is in compliance with
Section 13(d) of the Exchange Act and such Holder is solely responsible for
any schedules required to be filed in accordance therewith.  To the
extent that the limitation contained in this Section 6 applies, the
determination of whether this Warrant is exercisable (in relation to other
securities owned by such Holder) and of which a portion of this Warrant is
exercisable shall be in the sole discretion of a Holder, and the submission of a
Notice of Exercise shall be deemed to be each Holder’s determination of whether
this Warrant is exercisable (in relation to other securities owned by such
Holder) and of which portion of this Warrant is exercisable, in each case
subject to such aggregate percentage limitation, and the Company shall have no
obligation to verify or confirm the accuracy of such determination. For purposes
of this Section 6, in determining the number of outstanding shares of
Common Stock, a Holder may rely on the number of outstanding shares of Common
Stock as reflected in (i) the Company’s most recent Form 10-Q or Form 10-K,
as the case may be, (ii) a more recent public announcement by the Company
or (iii) any other notice by the Company or the Company’s transfer agent
setting forth the number of shares of Common Stock outstanding.  Upon
the written or oral request of a Holder, the Company shall within two Trading
Days confirm orally and in writing to such Holder the number of shares of Common
Stock then outstanding. In any case, the number of outstanding shares of Common
Stock shall be determined after giving effect to the conversion or exercise of
securities of the Company, including this Warrant, by such Holder or its
affiliates since the date as of which such number of outstanding shares of
Common Stock was reported.  For purposes of this Section 6, an
“Excluded
Holder” shall mean a Holder (together with such Holder’s affiliates) that
beneficially owned in excess of 9.9% of the number of shares of the Common Stock
outstanding on the date this Warrant was issued to such Holder; provided, however, that if thereafter
such Holder (together with such Holder’s affiliates) shall beneficially own 9.9%
or a percentage less than 9.9% of the number of shares of the Common Stock
outstanding, then such Holder shall cease to be an “Excluded Holder”
hereunder.

    

     

    7.  Covenants
of the Company.

     

    (a)  Covenants as to Exercise
Shares. The Company covenants and agrees that all Exercise Shares that
may be issued upon the exercise of the rights represented by this Warrant will,
upon issuance, be validly issued and outstanding, fully paid and nonassessable,
and free from all taxes, liens and charges with respect to the issuance
thereof.  The Company further covenants and agrees that the Company
will at all times during the Exercise Period, have authorized and reserved, free
from preemptive rights, a sufficient number of shares of Common Stock to provide
for the exercise of the rights represented by this Warrant.  If at any
time during the Exercise Period the number of authorized but unissued shares of
Common Stock shall not be sufficient to permit exercise of this Warrant, the
Company will use its commercially reasonable efforts to take such corporate
action in compliance with applicable law as may, in the opinion of its counsel,
be necessary to increase its authorized but unissued shares of Common Stock to
such number of shares as shall be sufficient for such purposes.

     

    
      
        
        

      

      
        4

        
          

        

      

      
        
        

      

    

    8.  Adjustment
of Exercise Price and Shares. The Exercise Price and number of Exercise
Shares issuable upon exercise of this Warrant are subject to adjustment from
time to time as set forth in this Section 8.

     

    (a)  If the
Company, at any time while this Warrant is outstanding, (i) pays a stock
dividend on its Common Stock or otherwise makes a distribution on any class of
capital stock that is payable in shares of Common Stock, (ii) subdivides
outstanding shares of Common Stock into a larger number of shares, or
(iii) combines outstanding shares of Common Stock into a smaller number of
shares, then in each such case the Exercise Price shall be multiplied by a
fraction of which the numerator shall be the number of shares of Common Stock
outstanding immediately before such event and of which the denominator shall be
the number of shares of Common Stock outstanding immediately after such event.
Any adjustment made pursuant to clause (i) of this paragraph shall become
effective immediately after the record date for the determination of
shareholders entitled to receive such dividend or distribution, and any
adjustment pursuant to clause (ii) or (iii) of this paragraph shall
become effective immediately after the effective date of such subdivision or
combination.

     

    (b)  If the
Company, at any time while this Warrant is outstanding, distributes to holders
of Common Stock (i) evidences of its indebtedness, (ii) any security
(other than a distribution of Common Stock covered by the preceding paragraph),
(iii) rights or warrants to subscribe for or purchase any security, or
(iv) any other asset (in each case, Distributed
Property), then in each such case the Holder shall be entitled upon
exercise of this Warrant for the purchase of any or all of the Exercise Shares,
to receive the amount of Distributed Property which would have been payable to
the Holder had such Holder been the holder of such Exercise Shares on the record
date for the determination of shareholders entitled to such Distributed
Property. The Company will at all times set aside in escrow and keep available
for distribution to such holder upon exercise of this Warrant a portion of the
Distributed Property to satisfy the distribution to which such Holder is
entitled pursuant to the preceding sentence.

     

    (c)  Upon the
occurrence of each adjustment pursuant to this Section 8, the Company at
its expense will, at the written request of the Holder, promptly compute such
adjustment in accordance with the terms of this Warrant and prepare a
certificate setting forth such adjustment, including a statement of the adjusted
Exercise Price and adjusted number or type of
Exercise Shares or other securities issuable upon exercise of this Warrant (as
applicable), describing the transactions giving rise to such adjustments and
showing in detail the facts upon which such adjustment is based. Upon written
request, the Company will promptly deliver a copy of each such certificate to
the Holder and to the Company’s transfer agent.

     

    9.  Fractional
Shares.  No fractional shares shall be issued upon the exercise
of this Warrant as a consequence of any adjustment pursuant hereto. All Exercise
Shares (including fractions) issuable upon exercise of this Warrant may be
aggregated for purposes of determining whether the exercise would result in the
issuance of any fractional share. If, after aggregation, the exercise would
result in the issuance of a fractional share, the number of Exercise Shares to
be issued will be rounded down to the nearest whole share.

     

    10.  Fundamental
Transactions.  If any capital reorganization, reclassification
of the capital stock of the Company, consolidation or merger of the Company with
another entity in 

     

    
      
        
        

      

      
        5

        
          

        

      

      
        
        
which the
Company is not the survivor, or sale, transfer or other disposition of all or
substantially all of the Company’s assets to another entity shall be effected
(any such transaction being hereinafter referred to as a Fundamental
Transaction), then the Company shall use its commercially reasonable
efforts to ensure that lawful and adequate provision shall be made whereby the
Holder shall thereafter have the right to purchase and receive upon the basis
and upon the terms and conditions herein specified and in lieu of the Exercise
Shares immediately theretofore issuable upon exercise of this Warrant, such
shares of stock, securities or assets as would have been issuable or payable
with respect to or in exchange for a number of Exercise Shares equal to the
number of Exercise Shares immediately theretofore issuable upon exercise of this
Warrant, had such reorganization, reclassification, consolidation, merger, sale,
transfer or other disposition not taken place, and in any such case appropriate
provision shall be made with respect to the rights and interests of the Holder
to the end that the provisions hereof (including, without limitation, provision
for adjustment of the Exercise Price) shall thereafter be applicable, as nearly
equivalent as may be practicable in relation to any share of stock, securities
or assets thereafter deliverable upon the exercise thereof. The Company shall
not effect any such consolidation, merger, sale, transfer or other disposition
unless prior to or simultaneously with the consummation thereof the successor
entity (if other than the Company) resulting from such consolidation or merger,
or the entity purchasing or otherwise acquiring such assets or other appropriate
corporation or entity shall assume the obligation to deliver to the Holder, at
the last address of the Holder appearing on the books of the Company, such
shares of stock, securities or assets as, in accordance with the foregoing
provisions, the Holder may be entitled to purchase, and the other obligations
under this Warrant. The provisions of this Section 10 shall similarly apply to
successive reorganizations, reclassifications, consolidations, mergers, sales,
transfers or other dispositions, each of which transactions shall also
constitute a Fundamental Transaction.

    

     

    11.  No
Shareholder Rights. Other than as provided in Section 7(b) or
otherwise herein, this Warrant in and of itself shall not entitle the Holder to
any voting rights or other rights as a shareholder of the Company.

     

    12.  Transfer
of Warrant. Subject to applicable laws and the restriction on transfer
set forth in the Subscription Agreement, this Warrant and all rights hereunder
are transferable, by the Holder in person or by duly authorized attorney, upon
delivery of this Warrant and the form of assignment attached hereto to any
transferee designated by Holder.  The transferee
shall sign an investment letter in form and substance reasonably satisfactory to
the Company and its counsel. Any purported transfer of all or any portion of
this Warrant in violation of the provisions of this Warrant shall be null and
void.

     

    13.  Lost,
Stolen, Mutilated or Destroyed Warrant. If this Warrant is lost, stolen,
mutilated or destroyed, the Company may, on such terms as to indemnity or
otherwise as it may reasonably impose (which shall, in the case of a mutilated
Warrant, include the surrender thereof), issue a new Warrant of like
denomination and tenor as this Warrant so lost, stolen, mutilated or destroyed.
Any such new Warrant shall constitute an original contractual obligation of the
Company, whether or not the allegedly lost, stolen, mutilated or destroyed
Warrant shall be at any time enforceable by anyone.

     

    14.  Notices,
Etc. All notices required or permitted hereunder shall be in writing and
shall be deemed effectively given: (a) upon personal delivery to the party
to be notified, 

     

    
      
        
        

      

      
        6

        
          

        

      

      
        
        
(b) when
sent by confirmed facsimile to the facsimile number specified in writing by the
recipient if sent during normal business hours of the recipient on a Trading
Day, if not, then on the next Trading Day, or (c) the next Trading Day
after deposit with a nationally recognized overnight courier, specifying next
day delivery, with written verification of receipt. All communications shall be
sent to the Company at the address listed on the signature page hereto and to
Holder at the applicable address set forth on the applicable signature page to
the Subscription Agreement or at such other address as the Company or Holder may
designate by ten days advance written notice to the other parties
hereto.

    

     

    15.  Acceptance.
Receipt of this Warrant by the Holder shall constitute acceptance of and
agreement to all of the terms and conditions contained herein.

     

    16.  Governing
Law.  This Warrant and all rights, obligations and liabilities
hereunder shall be governed by, and construed in accordance with, the internal
laws of the State of Michigan, without giving effect to the principles of
conflicts of law that would require the application of the laws of any other
jurisdiction.

     

    17.  Amendment
or Waiver. Any term of this Warrant may be amended or waived (either
generally or in a particular instance and either retroactively or prospectively)
with the written consent of the Company and the holders of Company Warrants
representing at least two-thirds of the number of shares of Common Stock then
subject to outstanding Company Warrants. Notwithstanding the foregoing,
(a) this Warrant may be amended and the observance of any term hereunder
may be waived without the written consent of the Holder only in a manner which
applies to all Company Warrants in the same fashion and (b) the number of
Exercise Shares subject to this Warrant and the Exercise Price of this Warrant
may not be amended, and the right to exercise this Warrant may not be waived,
without the written consent of the Holder. The Company shall give prompt written
notice to the Holder of any amendment hereof or waiver hereunder that was
effected without the Holder’s written consent. No waivers of any term, condition
or provision of this Warrant, in any one or more instances, shall be deemed to
be, or construed as, a further or continuing waiver of any such term, condition
or provision.

     

    

    

    
      
         

      

      
        7

        
          

        

      

      
         

      

    

    IN WITNESS WHEREOF, the Company has
caused this Warrant to be executed by its duly authorized officer as of [                             
   ],
2009.

    

    
      	 
      	
              Capitol
      Bancorp Ltd.

               

              By:                                                                                                                                              

              Name:                                                                                                                                       
       

              Title:                    
                                                                                                                            
      

            
	
               
      

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

               

            	 
      

    

    
      
        
          Signature
Page to Capitol Bancorp Ltd.

          Warrant
to Purchase Common Stock

        

         

      

      
        
        

        
          

        

      

      
         

      

    

    NOTICE OF
EXERCISE

     

    
      	
              TO:

            	
              CAPITOL
      BANCORP LTD.

            

    

    

    (1)               [_____]
The undersigned hereby elects to purchase [            ]
shares of the common stock, no par value (Common
Stock), of Capitol
Bancorp Ltd., a Michigan corporation (Company) pursuant
to the terms of the attached Warrant, and tenders herewith payment of the
exercise price in full, together with all applicable transfer taxes, if
any.

     

    [______]
The undersigned hereby elects to purchase [            ]
shares of Common Stock of the Company pursuant to the terms of the net exercise
provisions set forth in Section 3 of the attached Warrant, and shall tender
payment of all applicable transfer taxes, if any.

    

    (2)               Please
issue the certificate for shares of Common Stock in the name of:

    
      
        
          
            
              
                
                  
                    
                      	 
      	 
      
	
                                

                            	 
      
	
                                

                            	
                              Print
      or type name

                            
	 
      
	
                                

                            	 
      
	
                                

                            	
                              Social
      Security or Tax Identification Number

                            
	 
      
	
                                

                            	 
      
	
                                

                            	
                              Street
      Address

                            
	 
      
	
                                

                            	 
      
	
                                

                            	
                              City,
       State,  Zip
Code

                            

                    

                  

                

              

            

          

        

      

    

     

    (3)               If
such number of shares shall not be all the shares purchasable upon the exercise
of the Warrants evidenced by this Warrant, a new warrant certificate for the
balance of such Warrants remaining unexercised shall be registered in the name
of the Holder.  If a different registration is desired, provide the
following:

    

    Please
insert social security or tax identification number:
____________________

     

     

    
      
        
          

        

      

    

    (Please
print the registration for the remaining warrants)

     

    
      
        

      

    

    
      	 
      	                    
      (Address)
	
              Dated:______________________________________

            	 
      	
              _____________________________________________________

            
	 
      	 
      	
              (Signature)

            
	 
      	 
      
	 
      	 
      	
              _____________________________________________________

            
	 
      	 
      	
              (Print
      name)

            

    

     

     

     

    
 

    
      
        
          Notice
of Exercise to Capitol Bancorp Ltd.

          Warrant
to Purchase Common Stock

        

         

      

      
        
        

        
          

        

      

      
         

      

    

    ASSIGNMENT
FORM

    

    (To
assign the foregoing Warrant, execute this form and supply required information.
Do not use this form to purchase shares.)

    

    FOR VALUE
RECEIVED, the foregoing Warrant and all rights evidenced thereby are hereby
assigned to:

     

    
      	 
      	 
      	 
      	 
      	 
      
	
              Name:

            	 
      	 
      	 
      	
              ___________________________________________________

            
	 
      	 
      	 
      	 
      	
              (Please
      Print)

            
	 
      	 
      	 
      
	
              Address:

            	 
      	 
      	 
      	
              ___________________________________________________

            
	 
      	 
      	 
      	 
      	
              (Please
      Print)

            

    

    

    Dated:    _______________,
20[_____]

    

    Holder’s
Signature:__________________________            Holder’s
Signature:__________________________

     

    Holder’s
Address:___________________________            Holder’s
Address:___________________________

     

    _________________________________________                                   
_________________________________________

     

     

    NOTE: The signature to this Assignment
Form must correspond with the name as it appears on the face of the Warrant,
without alteration or enlargement or any change whatever. Officers of
corporations and those acting in a fiduciary or other representative capacity
should file proper evidence of authority to assign the foregoing
Warrant.exv10w3

Exhibit 10.3

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

(Amended and Restated February 26, 2009)

          1. Purposes of the Plan. The purposes of this Plan are:

	 	•	 	to attract and retain the best available personnel for positions of
substantial responsibility,
	 
	 	•	 	to provide additional incentive to Employees, Directors and Consultants, and
	 
	 	•	 	to promote the success of the Company’s business.

               The Plan permits the grant of Incentive Stock Options, Nonstatutory Stock Options, Restricted
Stock, Restricted Stock Units, Stock Appreciation Rights and Performance Shares.

          2. Definitions. As used herein, the following definitions will apply:

               (a) “Administrator” means the Board or any of its Committees as will be administering
the Plan, in accordance with Section 4 of the Plan.

               (b) “Applicable Laws” means the requirements relating to the administration of
equity-based awards under U.S. state corporate laws, U.S. federal and state securities laws, the
Code, any stock exchange or quotation system on which the Common Stock is listed or quoted and the
applicable laws of any foreign country or jurisdiction where Awards are, or will be, granted under
the Plan.

               (c) “Award” means, individually or collectively, a grant under the Plan of Options,
SARs, Restricted Stock, Restricted Stock Units or Performance Shares.

               (d) “Award Agreement” means the written or electronic agreement setting forth the
terms and provisions applicable to each Award granted under the Plan. The Award Agreement is
subject to the terms and conditions of the Plan.

               (e) “Board” means the Board of Directors of the Company.

               (f) “Change in Control” Before the February 26, 2009 amendment and restatement of the
Plan, Change in Control means the occurrence of any of the following events:

                    (i) Any “person” (as such term is used in Sections 13(d) and 14(d) of the Exchange Act)
becomes the “beneficial owner” (as defined in Rule 13d-3 of the Exchange Act), directly or
indirectly, of securities of the Company representing fifty percent (50%) or

 

 

more of the total voting power represented by the Company’s then outstanding voting
securities; or

                    (ii) The consummation of the sale or disposition by the Company of all or substantially all of
the Company’s assets; or

                    (iii) A change in the composition of the Board occurring within a two-year period, as a result
of which fewer than a majority of the directors are Incumbent Directors. “Incumbent Directors”
means directors who either (A) are Directors as of the effective date of the Plan, or (B) are
elected, or nominated for election, to the Board with the affirmative votes of at least a majority
of the Incumbent Directors at the time of such election or nomination (but will not include an
individual whose election or nomination is in connection with an actual or threatened proxy contest
relating to the election of directors to the Company); or

                    (iv) The consummation of a merger or consolidation of the Company with any other corporation,
other than a merger or consolidation which would result in the voting securities of the Company
outstanding immediately prior thereto continuing to represent (either by remaining outstanding or
by being converted into voting securities of the surviving entity or its parent) at least fifty
percent (50%) of the total voting power represented by the voting securities of the Company or such
surviving entity or its parent outstanding immediately after such merger or consolidation

          On or after the February 26, 2009 amendment and restatement of the Plan, Change in Control
means the occurrence of any of the following events:

                    (i) A change in the ownership of the Company which occurs on the date that any one person, or
more than one person acting as a group, (“Person”) acquires ownership of the stock of the Company
that, together with the stock held by such Person, constitutes more than fifty percent (50%) of the
total voting power of the stock of the Company; provided, however, that for purposes of this
subsection (i), the acquisition of additional stock by any one Person, who is considered to own
more than fifty percent (50%) of the total voting power of the stock of the Company will not be
considered a Change in Control; or

                    (ii) A change in the effective control of the Company which occurs on the date that a majority
of members of the Board is replaced during any twelve (12) month period by Directors whose
appointment or election is not endorsed by a majority of the members of the Board prior to the date
of the appointment or election. For purposes of this clause (ii), if any Person is considered to
effectively control the Company, the acquisition of additional control of the Company by the same
Person will not be considered a Change in Control; or

                    (iii) A change in the ownership of a substantial portion of the Company’s assets which occurs
on the date that any Person acquires (or has acquired during the twelve (12) month period ending on
the date of the most recent acquisition by such person or persons) assets from the Company that
have a total gross fair market value equal to or more than fifty percent (50%) of the total gross
fair market value of all of the assets of the Company immediately prior to such acquisition or
acquisitions; provided, however, that for purposes of this subsection (iii), the following will not
constitute a change in the ownership of a substantial

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portion of the Company’s assets: (A) a transfer to an entity that is controlled by the
Company’s stockholders immediately after the transfer, or (B) a transfer of assets by the Company
to: (1) a stockholder of the Company (immediately before the asset transfer) in exchange for or
with respect to the Company’s stock, (2) an entity, fifty percent (50%) or more of the total value
or voting power of which is owned, directly or indirectly, by the Company, (3) a Person, that owns,
directly or indirectly, fifty percent (50%) or more of the total value or voting power of all the
outstanding stock of the Company, or (4) an entity, at least fifty percent (50%) of the total value
or voting power of which is owned, directly or indirectly, by a Person described in this subsection
(iii)(B)(3). For purposes of this subsection (iii), gross fair market value means the value of the
assets of the Company, or the value of the assets being disposed of, determined without regard to
any liabilities associated with such assets.

               For purposes of this Section 2(f), Persons will be considered to be acting as a group if they
are owners of a corporation that enters into a merger, consolidation, purchase or acquisition of
stock, or similar business transaction with the Company.

               Notwithstanding the foregoing provisions of this definition, a transaction shall not be deemed
a Change in Control unless the transaction qualifies as a change in control event within the
meaning of Code Section 409A.

               (g) “Code” means the Internal Revenue Code of 1986, as amended. Any reference to a
section of the Code herein will be a reference to any successor or amended section of the Code.

               (h) “Committee” means a committee of Directors or of other individuals satisfying
Applicable Laws appointed by the Board in accordance with Section 4 hereof.

               (i) “Common Stock” means the common stock of the Company.

               (j) “Company” means Omniture, Inc., a Delaware corporation, or any successor thereto.

               (k) “Consultant” means any person, including an advisor, engaged by the Company or a
Parent or Subsidiary to render services to such entity.

               (l) “Director” means a member of the Board.

               (m) “Disability” means total and permanent disability as defined in Section 22(e)(3)
of the Code, provided that in the case of Awards other than Incentive Stock Options, the
Administrator in its discretion may determine whether a permanent and total disability exists in
accordance with uniform and non-discriminatory standards adopted by the Administrator from time to
time.

               (n) “Employee” means any person, including Officers and Directors, employed by the
Company or any Parent or Subsidiary of the Company. Neither service as a Director nor payment of a
director’s fee by the Company will be sufficient to constitute “employment” by the Company.

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               (o) “Exchange Act” means the Securities Exchange Act of 1934, as amended.

               (p) “Exchange Program” means a program under which (i) outstanding Awards are
surrendered or cancelled in exchange for Awards of the same type (which may have lower exercise
prices and different terms), Awards of a different type, and/or cash, and/or (ii) the exercise
price of an outstanding Award is reduced. The Administrator will determine the terms and
conditions of any Exchange Program in its sole discretion.

               (q) “Fair Market Value” means, as of any date, the value of Common Stock determined as
follows:

                    (i) If the Common Stock is listed on any established stock exchange or a national market
system, including without limitation the Nasdaq National Market or The Nasdaq SmallCap Market of
The Nasdaq Stock Market, its Fair Market Value will be the closing sales price for such stock (or
the closing bid, if no sales were reported) as quoted on such exchange or system on the day of
determination, as reported in The Wall Street Journal or such other source as the Administrator
deems reliable;

                    (ii) If the Common Stock is regularly quoted by a recognized securities dealer but selling
prices are not reported, the Fair Market Value of a Share will be the mean between the high bid and
low asked prices for the Common Stock on the day of determination, as reported in The Wall Street
Journal or such other source as the Administrator deems reliable; or

                    (iii) In the absence of an established market for the Common Stock, the Fair Market Value will
be determined in good faith by the Administrator.

               (r) “Fiscal Year” means the fiscal year of the Company.

               (s) “Incentive Stock Option” means an Option intended to qualify as an incentive stock
option within the meaning of Section 422 of the Code and the regulations promulgated thereunder.

               (t) “Nonstatutory Stock Option” means an Option that by its terms does not qualify or
is not intended to qualify as an Incentive Stock Option.

               (u) “Officer” means a person who is an officer of the Company within the meaning of
Section 16 of the Exchange Act and the rules and regulations promulgated thereunder.

               (v) “Option” means a stock option granted pursuant to the Plan.

               (w) “Optioned Stock” means the Common Stock subject to an Award.

               (x) “Parent” means a “parent corporation,” whether now or hereafter existing, as
defined in Section 424(e) of the Code.

               (y) “Participant” means the holder of an outstanding Award.

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               (z) “Performance Share” means an Award denominated in Shares which may be earned in whole or
in part upon attainment of performance goals or other vesting criteria as the Administrator may
determine pursuant to Section 10.

               (aa) “Period of Restriction” means the period during which the transfer of Shares of
Restricted Stock are subject to restrictions and therefore, the Shares are subject to a substantial
risk of forfeiture. Such restrictions may be based on the passage of time, the achievement of
target levels of performance, or the occurrence of other events as determined by the Administrator.

               (bb) “Plan” means this 2006 Equity Incentive Plan.

               (cc) “Registration Date” means the effective date of the first registration statement
that is filed by the Company and declared effective pursuant to Section 12(g) of the Exchange Act,
with respect to any class of the Company’s securities.

               (dd) “Restricted Stock” means Shares issued pursuant to a Restricted Stock award under
Section 7 of the Plan, or issued pursuant to the early exercise of an Option.

               (ee) “Restricted Stock Unit” means a bookkeeping entry representing an amount equal to
the Fair Market Value of one Share, granted pursuant to Section 8. Each Restricted Stock Unit
represents an unfunded and unsecured obligation of the Company.

               (ff) “Rule 16b-3” means Rule 16b-3 of the Exchange Act or any successor to Rule 16b-3,
as in effect when discretion is being exercised with respect to the Plan.

               (gg) “Section 16(b)” means Section 16(b) of the Exchange Act.

               (hh)
“Service Provider” means an Employee, Director or Consultant.

               (ii) “Share” means a share of the Common Stock, as adjusted in accordance with Section
13 of the Plan.

               (jj) “Stock Appreciation Right” or “SAR” means an Award, granted alone or in
connection with an Option, that pursuant to Section 9 is designated as a SAR.

               (kk) “Subsidiary” means a “subsidiary corporation”, whether now or hereafter existing,
as defined in Section 424(f) of the Code.

          3. Stock Subject to the Plan.

               (a) Stock Subject to the Plan. Subject to the provisions of Section 13 of the Plan,
the maximum aggregate number of Shares that may be optioned and sold under the Plan is 2,255,296
Shares, plus (i) the number of Shares which have been reserved but not issued under the Company’s
1999 Stock Plan (the “1999 Plan”) as of the Registration Date, up to a maximum of 287,581 Shares,
(ii) any Shares returned to the 1999 Plan as a result of termination of options or repurchase of
Shares issued under such plan, up to a maximum of 8,485,579 Shares, and (iii) an annual increase to
be added on the first day of the Company’s fiscal year beginning with

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the Company’s 2007 fiscal year, equal to the lesser of (A) 60,000,000 Shares, or (B) five percent
(5%) of the outstanding Shares on the last day of the immediately preceding Company fiscal year.
The Shares may be authorized, but unissued, or reacquired Common Stock.

               (b) Lapsed Awards. If an Award expires or becomes unexercisable without having been
exercised in full, is surrendered pursuant to an Exchange Program, or, with respect to Restricted
Stock, Restricted Stock Units or Performance Shares, is forfeited to or repurchased by the Company
due to failure to vest, the unpurchased Shares (or for Awards other than Options or SARs the
forfeited or repurchased Shares) which were subject thereto will become available for future grant
or sale under the Plan (unless the Plan has terminated). With respect to SARs, only Shares
actually issued pursuant to an SAR will cease to be available under the Plan; all remaining Shares
under SARs will remain available for future grant or sale under the Plan (unless the Plan has
terminated). Shares that have actually been issued under the Plan under any Award will not be
returned to the Plan and will not become available for future distribution under the Plan;
provided, however, that if Shares of Restricted Stock or Performance Shares are repurchased by the
Company or are forfeited to the Company due to their failure to vest, such Shares will become
available for future grant under the Plan. Shares used to pay the exercise price of an Award or to
satisfy the minimum statutory withholding obligations related to an Award will become available for
future grant or sale under the Plan. Notwithstanding the foregoing and, subject to adjustment as
provided in Section 13, the maximum number of Shares that may be issued upon the exercise of
Incentive Stock Options shall equal the aggregate Share number stated in Section 3(a), plus, to the
extent allowable under Section 422 of the Code, any Shares that become available for issuance under
the Plan under this Section 3(b).

               (c) Share Reserve. The Company, during the term of this Plan, will at all times
reserve and keep available such number of Shares as will be sufficient to satisfy the requirements
of the Plan.

          4. Administration of the Plan.

               (a) Procedure.

                    (i) Multiple Administrative Bodies. Different Committees with respect to different
groups of Service Providers may administer the Plan.

                    (ii) Section 162(m). To the extent that the Administrator determines it to be
desirable to qualify Options granted hereunder as “performance-based compensation” within the
meaning of Section 162(m) of the Code, the Plan will be administered by a Committee of two or more
“outside directors” within the meaning of Section 162(m) of the Code.

                    (iii) Rule 16b-3. To the extent desirable to qualify transactions hereunder as exempt
under Rule 16b-3, the transactions contemplated hereunder will be structured to satisfy the
requirements for exemption under Rule 16b-3.

                    (iv) Other Administration. Other than as provided above, the Plan will be
administered by (A) the Board or (B) a Committee, which committee will be constituted to satisfy
Applicable Laws.

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               (b) Powers of the Administrator. Subject to the provisions of the Plan, and in the
case of a Committee, subject to the specific duties delegated by the Board to such Committee, the
Administrator will have the authority, in its discretion:

                    (i) to determine the Fair Market Value;

                    (ii) to select the Service Providers to whom Awards may be granted hereunder;

                    (iii) to determine the number of Shares to be covered by each Award granted hereunder;

                    (iv) to approve forms of agreement for use under the Plan;

                    (v) to determine the terms and conditions, not inconsistent with the terms of the Plan, of any
Award granted hereunder. Such terms and conditions include, but are not limited to, the exercise
price, the time or times when Awards may be exercised (which may be based on performance criteria),
any vesting acceleration or waiver of forfeiture restrictions, and any restriction or limitation
regarding any Award or the Shares relating thereto, based in each case on such factors as the
Administrator will determine;

                    (vi) to institute an Exchange Program;

                    (vii) to construe and interpret the terms of the Plan and Awards granted pursuant to the Plan;

                    (viii) to prescribe, amend and rescind rules and regulations relating to the Plan, including
rules and regulations relating to sub-plans established for the purpose of satisfying applicable
foreign laws;

                    (ix) to modify or amend each Award (subject to Section 18(c) of the Plan), including the
discretionary authority to extend the post-termination exercisability period of Awards longer than
is otherwise provided for in the Plan (subject to compliance with Code Section 409A);

                    (x) to allow Participants to satisfy withholding tax obligations in such manner as prescribed
in Section 14;

                    (xi) to authorize any person to execute on behalf of the Company any instrument required to
effect the grant of an Award previously granted by the Administrator;

                    (xii) to allow a Participant to defer the receipt of the payment of cash or the delivery of
Shares that would otherwise be due to such Participant under an Award

                    (xiii) to make all other determinations deemed necessary or advisable for administering the
Plan.

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               (c) Effect of Administrator’s Decision. The Administrator’s decisions, determinations
and interpretations will be final and binding on all Participants and any other holders of Awards.

          5. Eligibility. Nonstatutory Stock Options, Restricted Stock, Restricted Stock Units,
Stock Appreciation Rights and Performance Shares may be granted to Service Providers. Incentive
Stock Options may be granted only to Employees.

          6. Stock Options.

               (a) Limitations. Each Option will be designated in the Award Agreement as either an
Incentive Stock Option or a Nonstatutory Stock Option. However, notwithstanding such designation,
to the extent that the aggregate Fair Market Value of the Shares with respect to which Incentive
Stock Options are exercisable for the first time by the Participant during any calendar year (under
all plans of the Company and any Parent or Subsidiary) exceeds $100,000, such Options will be
treated as Nonstatutory Stock Options. For purposes of this Section 6(a), Incentive Stock Options
will be taken into account in the order in which they were granted. The Fair Market Value of the
Shares will be determined as of the time the Option with respect to such Shares is granted.

               (b) Term of Option. The term of each Option will be stated in the Award Agreement.
In the case of an Incentive Stock Option, the term will be ten (10) years from the date of grant or
such shorter term as may be provided in the Award Agreement. Moreover, in the case of an Incentive
Stock Option granted to a Participant who, at the time the Incentive Stock Option is granted, owns
stock representing more than ten percent (10%) of the total combined voting power of all classes of
stock of the Company or any Parent or Subsidiary, the term of the Incentive Stock Option will be
five (5) years from the date of grant or such shorter term as may be provided in the Award
Agreement.

               (c) Option Exercise Price and Consideration.

                    (i) Exercise Price. The per share exercise price for the Shares to be issued pursuant
to exercise of an Option will be determined by the Administrator, subject to the following:

                         (1) In the case of an Incentive Stock Option

                              a) granted to an Employee who, at the time the Incentive Stock Option is granted, owns stock
representing more than ten percent (10%) of the voting power of all classes of stock of the Company
or any Parent or Subsidiary, the per Share exercise price will be no less than 110% of the Fair
Market Value per Share on the date of grant.

                              b) granted to any Employee other than an Employee described in paragraph (A) immediately
above, the per Share exercise price will be no less than 100% of the Fair Market Value per Share on
the date of grant.

                              c) Notwithstanding the foregoing, Incentive Stock Options may be granted with a per Share
exercise price of less than 100% of the Fair Market

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Value per Share on the date of grant pursuant to a transaction described in, and in a manner
consistent with, Section 424(a) of the Code.

                         (2) In the case of a Nonstatutory Stock Option, the per Share exercise price will be no less
than 100% of the Fair Market Value per Share on the date of grant.

                    (ii) Waiting Period and Exercise Dates. At the time an Option is granted, the
Administrator will fix the period within which the Option may be exercised and will determine any
conditions that must be satisfied before the Option may be exercised.

                    (iii) Form of Consideration. The Administrator will determine the acceptable form of
consideration for exercising an Option, including the method of payment. In the case of an
Incentive Stock Option, the Administrator will determine the acceptable form of consideration at
the time of grant. Such consideration may consist entirely of: (1) cash; (2) check; (3) other
Shares, provided that such Shares have a Fair Market Value on the date of surrender equal to the
aggregate exercise price of the Shares as to which such Option will be exercised and provided
further that accepting such Shares will not result in any adverse accounting consequences to the
Company, as the Administrator determines in its sole discretion; (4) consideration received by the
Company under a cashless exercise program (whether through a broker or otherwise) implemented by
the Company in connection with the Plan; (5) such other consideration and method of payment for the
issuance of Shares to the extent permitted by Applicable Laws; or (6) any combination of the
foregoing methods of payment.

               (d) Exercise of Option.

                    (i) Procedure for Exercise; Rights as a Stockholder. Any Option granted hereunder
will be exercisable according to the terms of the Plan and at such times and under such conditions
as determined by the Administrator and set forth in the Award Agreement. An Option may not be
exercised for a fraction of a Share.

                         An Option will be deemed exercised when the Company receives: (i) notice of exercise (in such
form as the Administrator specify from time to time) from the person entitled to exercise the
Option, and (ii) full payment for the Shares with respect to which the Option is exercised
(together with applicable withholding taxes). Full payment may consist of any consideration and
method of payment authorized by the Administrator and permitted by the Award Agreement and the
Plan. Shares issued upon exercise of an Option will be issued in the name of the Participant or,
if requested by the Participant, in the name of the Participant and his or her spouse. Until the
Shares are issued (as evidenced by the appropriate entry on the books of the Company or of a duly
authorized transfer agent of the Company), no right to vote or receive dividends or any other
rights as a stockholder will exist with respect to the Optioned Stock, notwithstanding the exercise
of the Option. The Company will issue (or cause to be issued) such Shares promptly after the
Option is exercised. No adjustment will be made for a dividend or other right for which the record
date is prior to the date the Shares are issued, except as provided in Section 13 of the Plan.

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                         Exercising an Option in any manner will decrease the number of Shares thereafter available,
both for purposes of the Plan and for sale under the Option, by the number of Shares as to which
the Option is exercised.

               (ii) Termination of Relationship as a Service Provider. If a Participant ceases to be
a Service Provider, other than upon the Participant’s death or Disability, the Participant may
exercise his or her Option within such period of time as is specified in the Award Agreement to the
extent that the Option is vested on the date of termination (but in no event later than the
expiration of the term of such Option as set forth in the Award Agreement). In the absence of a
specified time in the Award Agreement, the Option will remain exercisable for three (3) months
following the Participant’s termination. Unless otherwise provided by the Administrator, if on the
date of termination the Participant is not vested as to his or her entire Option, the Shares
covered by the unvested portion of the Option will revert to the Plan. If after termination the
Participant does not exercise his or her Option within the time specified by the Administrator, the
Option will terminate, and the Shares covered by such Option will revert to the Plan.

               (iii) Disability of Participant. If a Participant ceases to be a Service Provider as
a result of the Participant’s Disability, the Participant may exercise his or her Option within
such period of time as is specified in the Award Agreement to the extent the Option is vested on
the date of termination (but in no event later than the expiration of the term of such Option as
set forth in the Award Agreement). In the absence of a specified time in the Award Agreement, the
Option will remain exercisable for twelve (12) months following the Participant’s termination.
Unless otherwise provided by the Administrator, if on the date of termination the Participant is
not vested as to his or her entire Option, the Shares covered by the unvested portion of the Option
will revert to the Plan. If after termination the Participant does not exercise his or her Option
within the time specified herein, the Option will terminate, and the Shares covered by such Option
will revert to the Plan.

               (iv) Death of Participant. If a Participant dies while a Service Provider, the Option
may be exercised following the Participant’s death within such period of time as is specified in
the Award Agreement to the extent that the Option is vested on the date of death (but in no event
may the option be exercised later than the expiration of the term of such Option as set forth in
the Award Agreement), by the Participant’s designated beneficiary, provided such beneficiary has
been designated prior to Participant’s death in a form acceptable to the Administrator. If no such
beneficiary has been designated by the Participant, then such Option may be exercised by the
personal representative of the Participant’s estate or by the person(s) to whom the Option is
transferred pursuant to the Participant’s will or in accordance with the laws of descent and
distribution. In the absence of a specified time in the Award Agreement, the Option will remain
exercisable for twelve (12) months following Participant’s death. Unless otherwise provided by the
Administrator, if at the time of death Participant is not vested as to his or her entire Option,
the Shares covered by the unvested portion of the Option will immediately revert to the Plan. If
the Option is not so exercised within the time specified herein, the Option will terminate, and the
Shares covered by such Option will revert to the Plan.

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          7. Restricted Stock.

               (a) Grant of Restricted Stock. Subject to the terms and provisions of the Plan, the
Administrator, at any time and from time to time, may grant Shares of Restricted Stock to Service
Providers in such amounts as the Administrator, in its sole discretion, will determine.

               (b) Restricted Stock Agreement. Each Award of Restricted Stock will be evidenced by
an Award Agreement that will specify the Period of Restriction, the number of Shares granted, and
such other terms and conditions as the Administrator, in its sole discretion, will determine.
Unless the Administrator determines otherwise, the Company as escrow agent will hold Shares of
Restricted Stock until the restrictions on such Shares have lapsed.

               (c) Transferability. Except as provided in this Section 7, Shares of Restricted Stock
may not be sold, transferred, pledged, assigned, or otherwise alienated or hypothecated until the
end of the applicable Period of Restriction.

               (d) Other Restrictions. The Administrator, in its sole discretion, may impose such
other restrictions on Shares of Restricted Stock as it may deem advisable or appropriate.

               (e) Removal of Restrictions. Except as otherwise provided in this Section 7, Shares
of Restricted Stock covered by each Restricted Stock grant made under the Plan will be released
from escrow as soon as practicable after the last day of the Period of Restriction or at such other
time as the Administrator may determine. The Administrator, in its discretion, may accelerate the
time at which any restrictions will lapse or be removed.

               (f) Voting Rights. During the Period of Restriction, Service Providers holding Shares
of Restricted Stock granted hereunder may exercise full voting rights with respect to those Shares,
unless the Administrator determines otherwise.

               (g) Dividends and Other Distributions. During the Period of Restriction, Service
Providers holding Shares of Restricted Stock will be entitled to receive all dividends and other
distributions paid with respect to such Shares unless otherwise provided in the Award Agreement.
If any such dividends or distributions are paid in Shares, the Shares will be subject to the same
restrictions on transferability and forfeitability as the Shares of Restricted Stock with respect
to which they were paid.

               (h) Return of Restricted Stock to Company. On the date set forth in the Award
Agreement, the Restricted Stock for which restrictions have not lapsed will revert to the Company
and again will become available for grant under the Plan.

          8. Restricted Stock Units.

               (a) Grant. Restricted Stock Units may be granted at any time and from time to time as
determined by the Administrator. After the Administrator determines that it will grant Restricted
Stock Units under the Plan, it shall advise the Participant in an Award Agreement of the terms,
conditions, and restrictions related to the grant, including the number of Restricted Stock Units.

               (b) Vesting Criteria and Other Terms. The Administrator shall set vesting criteria in
its discretion, which, depending on the extent to which the criteria are met, will

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determine the number of Restricted Stock Units that will be paid out to the Participant. The
Administrator may set vesting criteria based upon the achievement of Company-wide, business unit,
or individual goals (including, but not limited to, continued employment), or any other basis
determined by the Administrator in its discretion.

               (c) Earning Restricted Stock Units. Upon meeting the applicable vesting criteria, the
Participant shall be entitled to receive a payout as specified in the Restricted Stock Unit Award
Agreement. Notwithstanding the foregoing, at any time after the grant of Restricted Stock Units,
the Administrator, in its sole discretion, may reduce or waive any vesting criteria that must be
met to receive a payout.

               (d) Form and Timing of Payment. Payment of earned Restricted Stock Units shall be
made as soon as practicable after the date(s) set forth in the Restricted Stock Unit Award
Agreement. The Administrator may only settle earned Restricted Stock Units in Shares.

               (e) Cancellation. On the date set forth in the Restricted Stock Unit Award Agreement,
all unearned Restricted Stock Units shall be forfeited to the Company.

          9. Stock Appreciation Rights.

               (a) Grant of SARs. Subject to the terms and conditions of the Plan, a SAR may be
granted to Service Providers at any time and from time to time as will be determined by the
Administrator, in its sole discretion.

               (b) Number of Shares. The Administrator will have complete discretion to determine
the number of SARs granted to any Service Provider.

               (c) Exercise Price and Other Terms. The per share exercise price for the Shares to be
issued pursuant to exercise of an SAR shall be determined by the Administrator and shall be no less
than 100% of the Fair Market Value per share on the date of grant. Otherwise, subject to Section
6(a) of the Plan, the Administrator, subject to the provisions of the Plan, shall have complete
discretion to determine the terms and conditions of SARs granted under the Plan; provided, however,
that no SAR may have a term of more than ten (10) years from the date of grant.

               (d) SAR Agreement. Each SAR grant will be evidenced by an Award Agreement that will
specify the exercise price, the term of the SAR, the conditions of exercise, and such other terms
and conditions as the Administrator, in its sole discretion, will determine.

               (e) Expiration of SARs. An SAR granted under the Plan will expire upon the date
determined by the Administrator, in its sole discretion, and set forth in the Award Agreement.
Notwithstanding the foregoing, the rules of Section 6(d) also will apply to SARs.

               (f) Payment of SAR Amount. Upon exercise of an SAR, a Participant will be entitled to
receive payment from the Company in an amount determined by multiplying:

                    (i) The difference between the Fair Market Value of a Share on the date of exercise over the
exercise price; times

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                    (ii) The number of Shares with respect to which the SAR is exercised.

                         The payment upon SAR exercise may only be in Shares of equivalent value (rounded down to the
nearest whole Share).

          10. Performance Shares.

               (a) Grant of Performance Shares. Subject to the terms and conditions of the Plan,
Performance Shares may be granted to Participants at any time as shall be determined by the
Administrator, in its sole discretion. The Administrator shall have complete discretion to
determine (i) the number of Shares subject to a Performance Share award granted to any Participant,
and (ii) the conditions that must be satisfied, which typically will be based principally or solely
on achievement of performance milestones but may include a service-based component, upon which is
conditioned the grant or vesting of Performance Shares. Performance Shares shall be granted in the
form of units to acquire Shares. Each such unit shall be the equivalent of one Share for purposes
of determining the number of Shares subject to an Award. Until the Shares are issued, no right to
vote or receive dividends or any other rights as a stockholder shall exist with respect to the
units to acquire Shares.

               (b) Other Terms. The Administrator, subject to the provisions of the Plan, shall have
complete discretion to determine the terms and conditions of Performance Shares granted under the
Plan. Performance Share grants shall be subject to the terms, conditions, and restrictions
determined by the Administrator at the time the stock is awarded, which may include such
performance-based milestones as are determined appropriate by the Administrator. The Administrator
may require the recipient to sign a Performance Shares Award Agreement as a condition of the award.
Any certificates representing the Shares of stock awarded shall bear such legends as shall be
determined by the Administrator.

               (c) Performance Share Award Agreement. Each Performance Share grant shall be
evidenced by an Award Agreement that shall specify such other terms and conditions as the
Administrator, in its sole discretion, shall determine.

          11. Leaves of Absence. Unless the Administrator provides otherwise, vesting of Awards
granted hereunder will be suspended during any unpaid leave of absence. A Service Provider will
not cease to be an Employee in the case of (i) any leave of absence approved by the Company or (ii)
transfers between locations of the Company or between the Company, its Parent, or any Subsidiary.
For purposes of Incentive Stock Options, no such leave may exceed ninety (90) days, unless
reemployment upon expiration of such leave is guaranteed by statute or contract. If reemployment
upon expiration of a leave of absence approved by the Company is not so guaranteed, then six (6)
months and one (1) day following the commencement of such leave any Incentive Stock Option held by
the Participant will cease to be treated as an Incentive Stock Option and will be treated for tax
purposes as a Nonstatutory Stock Option.

          12. Transferability of Awards. Unless determined otherwise by the Administrator, an
Award may not be sold, pledged, assigned, hypothecated, transferred, or disposed of in any manner
other than by will or by the laws of descent or distribution and may be exercised, during the
lifetime of the Participant, only by the Participant. If the Administrator makes an Award

-13-

 

transferable, such Award will contain such additional terms and conditions as the
Administrator deems appropriate.

          13. Adjustments; Dissolution or Liquidation; Merger or Change in Control.

               (a) Adjustments. In the event that any dividend or other distribution (whether in the
form of cash, Shares, other securities, or other property), recapitalization, stock split, reverse
stock split, reorganization, merger, consolidation, split-up, spin-off, combination, repurchase, or
exchange of Shares or other securities of the Company, or other change in the corporate structure
of the Company affecting the Shares occurs, the Administrator, in order to prevent diminution or
enlargement of the benefits or potential benefits intended to be made available under the Plan,
shall adjust the number and class of Shares that may be delivered under the Plan and/or the number,
class, and price of Shares covered by each outstanding Award, and the numerical Share limits in
Section 3 of the Plan.

               (b) Dissolution or Liquidation. In the event of the proposed dissolution or
liquidation of the Company, the Administrator will notify each Participant as soon as practicable
prior to the effective date of such proposed transaction. To the extent it has not been previously
exercised, an Award will terminate immediately prior to the consummation of such proposed action.

               (c) Change in Control. In the event of a merger or Change in Control, each
outstanding Award will be treated as the Administrator determines, including, without limitation,
that each Award be assumed or an equivalent option or right substituted by the successor
corporation or a Parent or Subsidiary of the successor corporation. The Administrator shall not be
required to treat all Awards similarly in the transaction.

                    In the event that the successor corporation does not assume or substitute for the Award, the
Participant will fully vest in and have the right to exercise all of his or her outstanding Options
and Stock Appreciation Rights, including Shares as to which such Awards would not otherwise be
vested or exercisable, all restrictions on Restricted Stock and Restricted Stock Units will lapse,
and, with respect to Awards with performance-based vesting, all performance goals or other vesting
criteria will be deemed achieved at 100% on-target levels and all other terms and conditions met.
In addition, if an Option or Stock Appreciation Right is not assumed or substituted in the event of
a Change in Control, the Administrator will notify the Participant in writing or electronically
that the Option or Stock Appreciation Right will be exercisable for a period of time determined by
the Administrator in its sole discretion, and the Option or Stock Appreciation Right will terminate
upon the expiration of such period.

                    For the purposes of this subsection (c), an Award will be considered assumed if, following the
Change in Control, the Award confers the right to purchase or receive, for each Share subject to
the Award immediately prior to the Change in Control, the consideration (whether stock, cash, or
other securities or property) received in the Change in Control by holders of Common Stock for each
Share held on the effective date of the transaction (and if holders were offered a choice of
consideration, the type of consideration chosen by the holders of a majority of the outstanding
Shares); provided, however, that if such consideration received in the Change in Control is not
solely common stock of the successor corporation or its

-14-

 

Parent, the Administrator may, with the consent of the successor corporation, provide for the
consideration to be received upon the exercise of an Option or Stock Appreciation Right or upon the
payout of a Restricted Stock Unit or Performance Share, for each Share subject to such Award, to be
solely common stock of the successor corporation or its Parent equal in fair market value to the
per share consideration received by holders of Common Stock in the Change in Control.

                    Notwithstanding anything in this Section 13(c) to the contrary, an Award that vests, is earned
or paid-out upon the satisfaction of one or more performance goals will not be considered assumed
if the Company or its successor modifies any of such performance goals without the Participant’s
consent; provided, however, a modification to such performance goals only to reflect the successor
corporation’s post-Change in Control corporate structure will not be deemed to invalidate an
otherwise valid Award assumption.

          14. Tax Withholding.

               (a) Withholding Requirements. Prior to the delivery of any Shares or cash pursuant to
an Award (or exercise thereof), the Company will have the power and the right to deduct or
withhold, or require a Participant to remit to the Company, an amount sufficient to satisfy
federal, state, local, foreign or other taxes (including the Participant’s FICA obligation)
required to be withheld with respect to such Award (or exercise thereof).

               (b) Withholding Arrangements. The Administrator, in its sole discretion and pursuant
to such procedures as it may specify from time to time, may permit a Participant to satisfy such
tax withholding obligation, in whole or in part by (i) paying cash, (ii) electing to have the
Company withhold otherwise deliverable cash or Shares having a Fair Market Value equal to the
minimum statutory amount required to be withheld, (iii) delivering to the Company already-owned
Shares having a Fair Market Value equal to the minimum statutory amount required to be withheld, or
(iv) selling a sufficient number of Shares otherwise deliverable to the Participant through such
means as the Administrator may determine in its sole discretion (whether through a broker or
otherwise) equal to the amount required to be withheld. The Fair Market Value of the Shares to be
withheld or delivered will be determined as of the date that the taxes are required to be withheld.

          15. No Effect on Employment or Service. Neither the Plan nor any Award will confer
upon a Participant any right with respect to continuing the Participant’s relationship as a Service
Provider with the Company, nor will they interfere in any way with the Participant’s right or the
Company’s right to terminate such relationship at any time, with or without cause, to the extent
permitted by Applicable Laws.

          16. Date of Grant. The date of grant of an Award will be, for all purposes, the date
on which the Administrator makes the determination granting such Award, or such other later date as
is determined by the Administrator. Notice of the determination will be provided to each
Participant within a reasonable time after the date of such grant.

-15-

 

          17. Term of Plan. Subject to Section 21 of the Plan, the Plan will become effective
upon its adoption by the Board. It will continue in effect for a term of ten (10) years unless
terminated earlier under Section 18 of the Plan.

          18. Amendment and Termination of the Plan.

               (a) Amendment and Termination. The Board may at any time amend, alter, suspend or
terminate the Plan.

               (b) Stockholder Approval. The Company will obtain stockholder approval of any Plan
amendment to the extent necessary and desirable to comply with Applicable Laws.

               (c) Effect of Amendment or Termination. No amendment, alteration, suspension or
termination of the Plan will impair the rights of any Participant, unless mutually agreed otherwise
between the Participant and the Administrator, which agreement must be in writing and signed by the
Participant and the Company. Termination of the Plan will not affect the Administrator’s ability
to exercise the powers granted to it hereunder with respect to Awards granted under the Plan prior
to the date of such termination.

          19. Conditions Upon Issuance of Shares.

               (a) Legal Compliance. Shares will not be issued pursuant to the exercise of an Award
unless the exercise of such Award and the issuance and delivery of such Shares will comply with
Applicable Laws and will be further subject to the approval of counsel for the Company with respect
to such compliance.

               (b) Investment Representations. As a condition to the exercise of an Award, the
Company may require the person exercising such Award to represent and warrant at the time of any
such exercise that the Shares are being purchased only for investment and without any present
intention to sell or distribute such Shares if, in the opinion of counsel for the Company, such a
representation is required.

          20. Inability to Obtain Authority. The inability of the Company to obtain authority
from any regulatory body having jurisdiction, which authority is deemed by the Company’s counsel to
be necessary to the lawful issuance and sale of any Shares hereunder, will relieve the Company of
any liability in respect of the failure to issue or sell such Shares as to which such requisite
authority will not have been obtained.

          21. Stockholder Approval. The Plan will be subject to approval by the stockholders of
the Company within twelve (12) months after the date the Plan is adopted. Such stockholder
approval will be obtained in the manner and to the degree required under Applicable Laws.

-16-

 

THE UK SUB-PLAN OF THE

OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN

	 	1.	 	The purpose of the UK Sub-Plan (the “Sub-Plan”) of the Omniture, Inc. 2006
Equity Incentive Plan is to provide incentives for UK tax residents who are present and
future employees of Omniture, Inc. through the grant of options over Common Stock.
	 
	 	2.	 	This Sub-Plan is governed by the Omniture, Inc. 2006 Equity Incentive Plan (the
“Plan”) and all of the provisions of this Sub-Plan shall be identical to those of the
Plan SAVE THAT (a) “Sub-Plan” shall be substituted for “Plan,” and (b) the following
provisions shall be stated in this Sub-Plan in order to accommodate the specific
requirements of UK law.
	 
	 	3.	 	The Sub-Plan shall become effective on the date of its adoption by the Board.
The Sub-Plan shall terminate automatically on the date on which the Plan terminates in
accordance with Section 17 of the Plan. The Sub-Plan may be terminated by the Board of
Directors on any earlier date.
	 
	 	4.	 	References to Incentive Stock Options and Nonstatutory Stock Options in the
Plan shall not apply to Options granted under the Sub-Plan.
	 
	 	5.	 	Options granted under the Sub-Plan shall be known as UK Unapproved Options.
	 
	 	6.	 	Section 5 — Eligibility of the Plan shall be substituted by the
following:
	 
	 	 	 	“Restricted Stock, Restricted Stock Units, Stock Appreciation Rights, Performance
Shares and UK Unapproved Options may be granted only to Employees.”

 

 

Omniture, Inc. 2006 Equity Incentive Plan — French Sub-Plan

Rules of the Omniture, Inc.

2006 Equity Incentive Plan for the

Grant of Options to Participants in France

1. Introduction

          The Board of Directors (the “Board”) of Omniture, Inc. (the “Company”) has established the
Omniture, Inc. 2006 Equity Incentive Plan (the “U.S. Plan”) for the benefit of certain eligible
individuals, including employees of the Company and its Subsidiaries, including its Subsidiary(ies)
in France (each a “French Subsidiary”), of which the Company holds directly or indirectly at least
10% of the share capital.

          Section 4 of the U.S. Plan authorizes the Board or any committee appointed by it to administer
the U.S. Plan (the “Administrator”) to do all things necessary or advisable in connection with the
administration of the U.S. Plan. Specifically, Section 4(b)(viii) of the U.S. Plan authorizes the
Administrator to establish sub-plans for the purpose of satisfying applicable foreign laws. The
Administrator has determined that it is advisable to establish a sub-plan for the purpose of
permitting options granted to employees of a French Subsidiary to qualify for favorable tax and
social security treatment in France. The Administrator, therefore, intends with this document to
establish a sub-plan of the U.S. Plan for the purpose of granting options which qualify for the
favorable tax and social security treatment in France applicable to options granted under Sections
L. 225-177 to L. 225-186 of the French Commercial Code, as amended, to qualifying employees of a
French Subsidiary who are residents in France for French tax purposes and/or subject to the French
social security regime (the “French Participants”).

          The terms of the U.S. Plan applicable to options, as set out in Appendix 1 hereto,
shall, subject to the modifications in these Rules of the Omniture, Inc. 2006 Equity Incentive Plan
for the Grant of Options to Participants in France (the “French Plan”), constitute the terms
applicable to the grant of French-qualified Options to French Participants.

          Under the French Plan, qualifying French Participants selected at the Administrator’s
discretion will be granted Options only as defined in Section 2 hereunder.

2. Definitions

          Capitalized terms not otherwise defined herein shall have the same meanings as set forth in
the U.S. Plan. The terms set out below will have the following meaning:

          (a) The term “Closed Period” shall mean a closed period as set forth in Section L.225-197-1 of
the French Commercial Code, as amended, which is as follows:

 

 

               (i) ten (10) quotation days preceding and following the disclosure to the public of the
consolidated financial statements or the annual statements of the Company; or

               (ii) any period during which the corporate management of the Company (i.e., those involved in
the governance of the Company, such as the Board, a Committee, supervisory directorate, etc.)
possess confidential information which could, if disclosed to the public, significantly impact the
trading price of the Common Stock, until ten (10) quotation days after the day such information is
disclosed to the public.

               If, after adoption of the French Plan, the French Commercial Code is amended to modify the
definition and/or applicability of the Closed Periods to French-qualified Options, such amendments
shall become applicable to any French-qualified Options granted under this French Plan, to the
extent permitted or required under French law.

          (b) The term “Disability” shall mean disability as determined in categories 2 and 3 under
Section L. 341-4 of the French Social Security Code, as amended, and subject to the fulfillment of
related conditions.

          (c) The term “Forced Retirement” shall mean forced retirement as determined under Section L.
122-14-13 of the French Labor Code, as amended, and subject to the fulfillment of related
conditions.

          (d) The term “Grant Date” shall be the date on which the Administrator both (i) designates the
French Participants, and (ii) specifies the main terms and conditions of the French-qualified
Options, such as the number of Shares subject to the French-qualified Options.

          (e) The term “Option” shall include both:

               (i) purchase stock options (rights to acquire Shares repurchased by the Company prior to the
date on which the Option becomes exercisable); and

               (ii) subscription stock options (rights to subscribe for newly issued Shares).

3. Eligibility

          (a) Subject to Section 3(c) below, any individual who, on the Grant Date of the
French-qualified Option, and to the extent required under French law, is employed under the terms
and conditions of an employment contract (“contrat de travail”) by a French Subsidiary or who is a
corporate officer of a French Subsidiary (subject to Section 3(b) below) shall be eligible to
receive, at the discretion of the Administrator, French-qualified Options under this French Plan,
provided he or she also satisfies the eligibility conditions of Section 5 of the U.S. Plan.

          (b) French-qualified Options may not be issued to a corporate officer of a French Subsidiary,
other than the managing corporate officers (Président du Conseil d’Administration, Directeur
Général, Directeur Général Délégué, Membre du Directoire, Gérant de Sociétés par actions), unless
the corporate officer is employed under the terms and conditions of an employment contract
(“contrat de travail”) by a French Subsidiary, as defined by French law.

 -2-

 

          (c) French-qualified Options may not be issued under the French Plan to French Participants
owning more than ten percent (10%) of the Company’s share capital or to individuals other than
employees and corporate executives of a French Subsidiary, as set forth in this Section 3.

4. Non-Transferability

          Notwithstanding any provision in the U.S. Plan and except in the case of death,
French-qualified Options may not be transferred to any third party. The French-qualified Options
are exercisable only by the French Participant during his or her lifetime, subject to Sections 10
(c) and 11 below.

5. Disqualification of French-qualified Options

          In the event changes are made to the terms and conditions of the French-qualified Options due
to any requirements under Applicable Laws, or by decision of the Company’s stockholders, the Board
or the Administrator, the Options may no longer qualify as French-qualified Options. The Company
does not undertake nor is it required to maintain the French-qualified status of the Options, and
by accepting any Award under this French Plan, the French Participants understand, acknowledge and
agree that it will be their responsibility to bear any additional taxes or social security
contributions that may be payable as a result of the disqualification of the French-qualified
Options.

          If the Options no longer qualify as French-qualified Options, the Administrator may, in its
sole discretion, determine to lift, shorten or terminate certain restrictions applicable to the
vesting or exercisability of the Options or the sale of the Shares underlying the Options which
have been imposed under this French Plan or in the applicable Award Agreement delivered to the
French Participant, in order to achieve the favorable tax and social security treatment applicable
to French-qualified Options.

6. Employment Rights

          The adoption of this French Plan shall not confer upon the French Participants, or any
employees of the French Subsidiary, any employment rights and shall not be construed as a part of
any employment contracts that the French Subsidiary has with its employees.

7. Amendments

          Subject to the terms of the U.S. Plan, the Administrator reserves the right to amend or
terminate this French Plan at any time in accordance with applicable French law.

8. Closed Period

          French-qualified Options may not be granted during a Closed Period so long as and to the
extent such Closed Periods are applicable to Options granted by the Company.

 -3-

 

9. Conditions of French-qualified Options

     (a) The exercise price and number of underlying Shares shall not be modified after the Grant
Date, except as provided in Section 12 of this French Plan, or as otherwise authorized by French
law. Any other modification permitted under the U.S. Plan may result in the Option no longer
qualifying as a French-qualified Option.

     (b) The French-qualified Options will vest and become exercisable pursuant to the terms and
conditions set forth in the U.S. Plan, this French Plan and the applicable Award Agreement
delivered to each French Participant.

     (c) The exercise price for French-qualified Options granted under this French Plan shall be
fixed by the Administrator on the Grant Date. In no event shall the exercise price be less than
the greatest of the following:

          (i) with respect to purchase stock options: the higher of either 80% of the average of the
quotation price of the Shares during the 20 trading days immediately preceding the Grant Date or
80% of the average of the purchase price paid for such Shares by the Company;

          (ii) with respect to subscription stock options: 80% of the average of the quotation price of
such Shares during the 20 trading days immediately preceding the Grant Date; and

          (iii) the minimum exercise price permitted under the U.S. Plan.

10. Exercise of French-qualified Options

     (a) At the time French-qualified Options are granted, the Administrator shall fix the period
within which the French-qualified Options vest and may be exercised and shall determine any
conditions that must be satisfied before the French-qualified Options may be exercised.
Specifically, the Administrator may provide for a period measured from the Grant Date for the
vesting or exercise of the French-qualified Options or for the sale of Shares acquired pursuant to
the exercise of French-qualified Options, designed to obtain the favorable tax and social security
treatment pursuant to Section 163 bis C of the French Tax Code, as amended. Such period for the
vesting or exercise of French-qualified Options or holding period before the sale of Shares shall
be set forth in the applicable Award Agreement or notice of grant. The holding period of the
Shares shall not exceed three years as from the effective exercise date of the French-qualified
Options or such other period as may be required to comply with French law.

     (b) Upon exercise of French-qualified Options, the full exercise price and any required
withholding tax and/or social security contributions shall be paid by the French Participant as set
forth in the applicable Award Agreement. Pursuant to a cashless exercise payment, the French
Participant may give irrevocable direction to a stockbroker to properly deliver the exercise price
to the Company. No delivery, surrendering or attesting to the ownership of previously owned Shares
having a Fair Market Value on the date of delivery equal to the aggregate exercise price of the
Shares may be used to pay the exercise price.

-4-

 

     (c) In the event of the death of a French Participant, his or her French-qualified Options
shall thereafter be immediately vested and exercisable in full under the conditions set forth by
Section 11 of this French Plan.

     (d) If a French Participant is terminated or ceases to be employed by the Company or a French
Subsidiary, his or her Options will be exercisable according to the provisions of the applicable
Award Agreement.

     (e) If a French Participant is terminated or ceases to be employed by the Company or a French
Subsidiary by reason of Disability (as defined in this French Plan), his or her French-qualified
Options may benefit from the favorable tax and social security treatment, even if the date of sale
of the Shares subject to the French-qualified Options occurs prior to the expiration of the minimum
holding period of the Shares, as provided for by Section 163 bis C of the French Tax Code, as
amended.

     (f) If a French Participant ceases to be employed by the Company or a French Subsidiary by
reason of his or her Forced Retirement (as defined in this French Plan) or dismissal as defined by
Section 91-ter of Exhibit II to the French Tax Code, as amended, and as construed by the French tax
circulars and subject to the fulfillment of related conditions, his or her French-qualified Options
may benefit from the favorable tax and social security treatment, irrespective of the date of sale
of the Shares, provided the exercise of the French-qualified Options was authorized under the
applicable Award Agreement prior to the time of Forced Retirement or dismissal and the
French-qualified Options are exercised at least three (3) months (or such other period as may be
required by French law) prior to the effective date of the Forced Retirement or at least three (3)
months (or such other period as may be required by French law) prior to the receipt of the notice
of dismissal by the French Participant as defined by French law and as construed by French tax and
social security guidelines.

     (g) Any Shares acquired upon exercise of the French-qualified Options prior to the expiration
of the minimum holding period of the Shares, as provided by Section 163 bis C of the French Tax
Code, as amended, shall be recorded in an account in the name of the French Participant and must be
held with the Company or a broker or in such manner as the Company may determine in order to ensure
compliance with Applicable Laws including any necessary holding periods applicable to
French-qualified Options.

     (h) To the extent applicable to French-qualified Options granted by the Company, a specific
holding period for the Shares or a restriction on exercise of the French-qualified Options shall be
imposed in the applicable Award Agreement for any French Participant who qualifies as a managing
director under French law (“mandataires sociaux”), as defined in Section 3(b) above.

11. Death

     In the event of the death of a French Participant while he or she is actively employed, all
French-qualified Options shall become immediately vested and exercisable and may be exercised in
full by the French Participant’s heirs for the six (6) month period following the date of the
French Participant’s death (or such other period as may be required by French law). In the event

-5-

 

of the death of a French Participant after termination of active employment, the treatment of
the French-qualified Options shall be as set forth in the applicable Award Agreement. Any
French-qualified Option that remains unexercised shall expire six (6) months (or such other period
as may be required by French law) following the date of the French Participant’s death. The six
(6) month exercise period (or such other period as may be required by French law) will apply
without regard to the term of the French-qualified Option as described in Section 13 of this French
Plan. Any Shares acquired upon exercise of the French-qualified Options by the French
Participant’s heirs after the French Participant’s death may benefit from the favorable tax and
social security treatment, even if the date of sale of the Shares occurs prior to the expiration of
the minimum holding period of the Shares as provided for by Section 163 bis C of the French Tax
Code, as amended.

12. Adjustments and Change in Control

     Adjustments of the French-qualified Options issued hereunder shall be made to preclude the
dilution or enlargement of benefits under the French-qualified Options in the event of a
transaction by the Company as listed under Section L. 225-181 of the French Commercial Code, as
amended, and in case of a repurchase of Shares by the Company at a price higher than the stock
quotation price in the open market, and according to the provisions of Section L. 228-99 of the
French Commercial Code, as amended, as well as according to specific decrees. Nevertheless, the
Administrator, at its discretion, may determine to make adjustments in the case of a transaction
for which adjustments are not authorized under French law and as permitted under Section 14(a) of
the U.S. Plan, in which case the Options may no longer qualify as French-qualified Options.

     In the event of an adjustment upon a Change in Control as set forth in Section 13 (c) of the
U.S. Plan, adjustments to the terms and conditions of the French-qualified Options or underlying
Shares may be made only in accordance with the U.S. Plan and pursuant to applicable French legal
and tax rules. Nevertheless, the Administrator, at its discretion, may determine to make
adjustments in the case of a transaction for which adjustments are not authorized under French law,
in which case the Options may no longer qualify as French-qualified Options.

     In the event of an acceleration of vesting and/or exercise due to a Change in Control, the
French Participant could be prohibited from exercising the French-qualified Options or selling the
Shares acquired upon exercise of the French-qualified Option until the expiration of the compulsory
holding period specified for favorable tax and social security treatment pursuant to French law.
Nevertheless, the holding period of the Shares, if imposed, shall not exceed three years as from
the effective exercise date of the French-qualified Options.

13. Term of French-qualified Options

     French-qualified Options granted pursuant to this French Plan will expire no later than nine
(9) years and (6) six months after the Grant Date, unless otherwise specified in the applicable
Award Agreement. The Option term will be extended only in the event of the death of a French
Participant, but in no event will any French-qualified Option be exercisable beyond six (6) months
following the date of death of the French Participant.

-6-

 

14. Interpretation

     It is intended that Options granted under this French Plan shall qualify for the favorable tax
and social security treatment applicable to options granted under Sections L. 225-177 to L. 225-186
of the French Commercial Code, as amended, and in accordance with the relevant provisions set forth
by French tax law and the French tax administration, but no undertaking is made to maintain such
status. The terms of this French Plan shall be interpreted accordingly and in accordance with the
relevant provisions set forth by French tax and social security laws and relevant guidelines
published by the French tax and social security administrations and subject to the fulfillment of
legal, tax and reporting obligations, if applicable.

     In the event of any conflict between the provisions of this French Plan and the U.S. Plan, the
provisions of this French Plan shall control for any grants of Options made thereunder to French
Participants.

15. Adoption

     The French Plan, in its entirety, was adopted by the Administrator on September 10, 2008.

-7-

 

[FORM OF U.S. STOCK OPTION AWARD AGREEMENT]

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

STOCK OPTION AWARD AGREEMENT

     Unless otherwise defined herein, the terms defined in the Omniture, Inc. 2006 Equity Incentive
Plan (the “Plan”) will have the same defined meanings in this Stock Option Award Agreement (the
“Award Agreement”).

I. NOTICE OF STOCK OPTION GRANT

	 	 	 	 	 
	 

	 	Participant’s Name:
	 	[INSERT NAME]
	 
	 	 	 	 
	 

	 	Participant’s Address:
	 	[INSERT ADDRESS]

          You have been granted an option to purchase Common Stock of the Company, subject to the terms
and conditions of the Plan and this Award Agreement, as follows:

	 	 	 	 	 
	 

	 	Grant Number:
	 	[INSERT GRANT NO.]
	 
	 	 	 	 
	 

	 	Date of Grant:
	 	[INSERT GRANT DATE]
	 
	 	 	 	 
	 

	 	Vesting Commencement Date:
	 	[INSERT VCD]
	 
	 	 	 	 
	 

	 	Exercise Price per Share:
	 	$[INSERT PRICE/SHARE]
	 
	 	 	 	 
	 

	 	Total Number of Shares Granted:
	 	[INSERT SHARES]
	 
	 	 	 	 
	 

	 	Total Exercise Price:
	 	$[INSERT X PRICE]
	 
	 	 	 	 
	 

	 	Type of Option:
	 	     Incentive Stock Option (ISO)
	 

	 	 	 	þ Nonstatutory Stock Option (NSO)
	 
	 	 	 	 
	 

	 	Term/Expiration Date:
	 	[INSERT TERM DATE]

     Vesting Schedule:

     Subject to accelerated vesting as set forth below or in the Plan, this Option may be
exercised, in whole or in part, in accordance with the following vesting schedule:

     [INSERT VESTING SCHEDULE]

     Termination Period:

     This Option shall be exercisable for three (3) months after Participant ceases to be a Service
Provider, unless such termination is due to Participant’s death or Disability, in which case this
Option shall be

 

 

exercisable for one (1) year after Participant ceases to be Service Provider.
Notwithstanding the foregoing, in
no event may this Option be exercised after the Term/Expiration Date as provided above and may
be subject to earlier termination as provided in Section 13(c) of the Plan.

II. AGREEMENT

     A. Grant of Option.

               The Administrator hereby grants to the individual named in the Notice of Grant attached as
Part I of this Agreement (the “Participant”) an option (the “Option”) to purchase the number of
Shares, as set forth in the Notice of Grant, at the exercise price per share set forth in the
Notice of Grant (the “Exercise Price”), subject to the terms and conditions of the Plan, which is
incorporated herein by reference. Subject to Section 18(c) of the Plan, in the event of a conflict
between the terms and conditions of the Plan and the terms and conditions of this Award Agreement,
the terms and conditions of the Plan will prevail.

               If designated in the Notice of Grant as an Incentive Stock Option (“ISO”), this Option is
intended to qualify as an Incentive Stock Option under Section 422 of the Code. However, if this
Option is intended to be an Incentive Stock Option, to the extent that it exceeds the $100,000 rule
of Code Section 422(d) it will be treated as a Nonstatutory Stock Option (“NSO”). Further, if for
any reason this Option (or portion thereof) shall not qualify as an ISO, then, to the extent of
such nonqualification, such Option (or portion thereof) shall be regarded as a NSO granted under
the Plan. In no event shall the Administrator, the Company or any Parent or Subsidiary or any of
their respective employees or directors have any liability to Participant (or any other person) due
to the failure of the Option to qualify for any reason as an ISO.

     B. Exercise of Option.

               1. Right to Exercise. This Option is exercisable during its term in accordance with
the Vesting Schedule set out in the Notice of Grant and the applicable provisions of the Plan and
this Award Agreement.

               2. Method of Exercise. This Option is exercisable by delivery of an exercise notice,
in the form attached as Exhibit A (the “Exercise Notice”) or in such other form and manner
and pursuant to such procedures as determined by the Administrator, which will state the election
to exercise the Option, the number of Shares in respect of which the Option is being exercised (the
"Exercised Shares”), and such other representations and agreements as may be required by the
Company pursuant to the provisions of the Plan. The Exercise Notice will be completed by
Participant and delivered to the Company. The Exercise Notice will be accompanied by payment of
the aggregate Exercise Price as to all Exercised Shares together with any applicable tax
withholding. This Option will be deemed to be exercised upon receipt by the Company of such fully
executed Exercise Notice accompanied by such aggregate Exercise Price, together with any applicable
tax withholding.

     No Shares will be issued pursuant to the exercise of this Option unless such issuance and
exercise comply with Applicable Laws. Assuming such compliance, for income tax purposes the
Exercised Shares will be considered transferred to Participant on the date the Option is
exercised with respect to such Exercised Shares.

-2-

 

     C. Method of Payment.

               Payment of the aggregate Exercise Price will be by any of the following, or a combination
thereof:

               1. cash;

               2. check;

               3. consideration received by the Company under a formal cashless exercise program adopted by
the Company in connection with the Plan; or

               4. surrender of other Shares which (a) shall be valued at its Fair Market Value on the date of
exercise, and (b) must be owned free and clear of any liens, claims, encumbrances or security
interests, if accepting such Shares, in the sole discretion of the Administrator, shall not result
in any adverse accounting consequences to the Company.

     D. Non-Transferability of Option.

               This Option may not be transferred in any manner otherwise than by will or by the laws of
descent or distribution and may be exercised during the lifetime of Participant only by
Participant. The terms of the Plan and this Award Agreement shall be binding upon the executors,
administrators, heirs, successors and assigns of Participant.

     E. Term of Option.

               This Option may be exercised only within the term set out in the Notice of Grant, and may be
exercised during such term only in accordance with the Plan and the terms of this Award Agreement.

     F. Tax Obligations.

               1. Tax Withholding. Participant agrees to make appropriate arrangements with the
Company (or the Parent or Subsidiary employing or retaining Participant) for the satisfaction of
all Federal, state, local, and foreign income and employment tax withholding requirements
applicable to the Option exercise. Participant acknowledges and agrees that the Company may refuse
to honor the exercise and refuse to deliver Shares if such withholding amounts are not delivered at
the time of exercise.

               2. Notice of Disqualifying Disposition of ISO Shares. If the Option granted to
Participant herein is an ISO, and if Participant sells or otherwise disposes of any of the Shares
acquired pursuant to the ISO on or before the later of (a) the date two years after the Grant Date,
or (b) the date one year after the date of exercise, Participant will immediately notify the
Company in writing of such disposition. Participant agrees that Participant may be subject to
income tax withholding by the Company on the compensation income recognized by Participant.

               3. Code Section 409A. Under Code Section 409A, an option that vests after December
31, 2004 that was granted with a per share exercise price that is determined by the U.S. Internal
Revenue Service (the “IRS”) to be less than the fair market value of a Share on the date of grant
(a “discounted option”) may be considered “deferred compensation.” An option that is a “discounted
option” may result in (a) income recognition by Participant (if they are a U.S. taxpayer) prior to
the exercise of the option, (b) an

-3-

 

additional twenty percent (20%) tax, and (c) potential penalty
and interest charges. The “discounted option”
may also result in additional state income, penalty and interest tax to the Participant.
Participant acknowledges that the Company cannot and has not guaranteed that the IRS will agree
that the per Share exercise price of this Option equals or exceeds the Fair Market Value of a Share
on the Date of Grant in a later examination. Participant agrees that if the IRS determines that
the Option was granted with a per share exercise price that was less than the Fair Market Value of
a Share on the Date of Grant, Participant will be solely responsible for Participant’s costs
related to such a determination.

               The Board reserves the right, to the extent it deems necessary or advisable in its sole
discretion, to unilaterally alter or modify this Award Agreement to ensure that all Options
provided to Participants who are U.S. taxpayers are made in such a manner that either qualifies for
exemption from or complies with Section 409A of the Code; provided, however, that the Company makes
no representation that the Options will be exempt from or comply with Section 409A of the Code and
makes no undertaking to preclude Section 409A of the Code from applying to the Options.

     G. Entire Agreement; Governing Law.

               The Plan is incorporated herein by reference. The Plan and this Award Agreement constitute
the entire agreement of the parties with respect to the subject matter hereof and supersede in
their entirety all prior undertakings and agreements of the Company and Participant with respect to
the subject matter hereof, and may not be modified adversely to Participant’s interest except by
means of a writing signed by the Company and Participant. This Award Agreement is governed by the
internal substantive laws, but not the choice of law rules, of Utah. For purposes of litigating
any dispute that arises directly or indirectly from the relationship of the parties evidenced by
this grant or the Agreement, the parties hereby submit to and consent to the exclusive jurisdiction
of the State of Utah and agree that such litigation shall be conducted only in the courts of Utah,
Fourth District, or the federal courts for the United States for the 10th Circuit, and
no other courts, where this grant is made and/or to be performed.

     H. NO GUARANTEE OF CONTINUED SERVICE.

               PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF SHARES PURSUANT TO THE VESTING
SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS A SERVICE PROVIDER AT THE WILL OF THE COMPANY (OR
THE PARENT OR SUBSIDIARY EMPLOYING OR RETAINING PARTICIPANT) AND NOT THROUGH THE ACT OF BEING
HIRED, BEING GRANTED THIS OPTION OR PURCHASING SHARES HEREUNDER. PARTICIPANT FURTHER ACKNOWLEDGES
AND AGREES THAT THIS AWARD AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE VESTING
SCHEDULE SET FORTH HEREIN DO NOT CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT
AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND WILL NOT INTERFERE IN
ANY WAY WITH PARTICIPANT’S RIGHT OR THE RIGHT OF THE COMPANY (OR THE PARENT OR SUBSIDIARY EMPLOYING
OR RETAINING PARTICIPANT) TO TERMINATE PARTICIPANT’S RELATIONSHIP AS A SERVICE PROVIDER AT ANY
TIME, WITH OR WITHOUT CAUSE.

     I. Data Privacy.

               Participant hereby explicitly and unambiguously consents to the collection, use and transfer,
in electronic or other form, of Participant’s personal data as described in this Award Agreement
and any other Option grant materials by and among, as applicable, the Employer, the Company and its
Parents, Subsidiaries and affiliates for the exclusive purpose of implementing, administering and
managing Participant’s participation in the Plan.

-4-

 

               Participant understands that the Company and the Employer may hold certain personal
information about Participant, including, but not limited to, Participant’s name, home address and
telephone number, date of birth, social insurance number or other identification number, salary,
nationality, job title, any shares of stock or directorships held in the Company, details of all
Options or any other entitlement to shares of stock awarded, canceled, exercised, vested, unvested
or outstanding in Participant’s favor, for the exclusive purpose of implementing, administering and
managing the Plan (“Data”).

               Participant understands that Data will be transferred to E*TRADE FINANCIAL, or such other
stock plan service provider as may be selected by the Company in the future, which is assisting the
Company with the implementation, administration and management of the Plan. Participant
understands that the recipients of the Data may be located in the United States or elsewhere, and
that the recipients’ country (e.g., the United States) may have different data privacy laws and
protections than Participant’s country. Participant understands that Participant may request a
list with the names and addresses of any potential recipients of the Data by contacting
Participant’s local human resources representative. Participant authorizes the Company, E*TRADE
FINANCIAL and any other possible recipients which may assist the Company (presently or in the
future) with implementing, administering and managing the Plan to receive, possess, use, retain and
transfer the Data, in electronic or other form, for the sole purpose of implementing, administering
and managing Participant’s participation in the Plan. Participant understands that Data will be
held only as long as is necessary to implement, administer and manage Participant’s participation
in the Plan. Participant understands that Participant may, at any time, view Data, request
additional information about the storage and processing of Data, require any necessary amendments
to Data or refuse or withdraw the consents herein, in any case without cost, by contacting in
writing Participant’s local human resources representative. Participant understands, however, that
refusing or withdrawing consent may affect Participant’s ability to participate in the Plan. For
more information on the consequences of Participant’s refusal to consent or withdrawal of consent,
Participant understands that Participant may contact Participant’s local human resources
representative.

     J. Electronic Delivery.

               The Company may, in its sole discretion, decide to deliver any documents related to the
Participant’s participation in the Plan by electronic means or to request Participant’s consent to
participate in the Plan by electronic means. Participant hereby consents to receive such documents
by electronic delivery and, if requested, to agree to participate in the Plan through an on-line or
electronic system established and maintained by the Company or a third party designated by the
Company.

     K. Severability.

               The provisions of this Award Agreement are severable and if any one or more provisions are
determined to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions
shall nevertheless be binding and enforceable.

[Remainder of Page Intentionally Left Blank]

-5-

 

     By Participant’s signature and the signature of the Company’s representative below,
Participant and the Company agree that this Option is granted under and governed by the terms and
conditions of the Plan and this Award Agreement. Participant has reviewed the Plan and this Award
Agreement in their entirety, has had an opportunity to obtain the advice of counsel prior to
executing this Award Agreement and fully understands all provisions of the Plan and Award
Agreement. Participant hereby agrees to accept as binding, conclusive and final all decisions or
interpretations of the Administrator upon any questions relating to the Plan and Award Agreement.
Participant further agrees to notify the Company upon any change in the residence address indicated
below.

	 	 	 
	PARTICIPANT:

	 	OMNITURE, INC.
	 
	 	 
	 

	 	 
	[name]
	 	 
	Residence Address:

	 	[name of officer]
	 

	 	[title of officer]
	[address 1]
	 	 
	[city state zip]
	 	 

-6-

 

EXHIBIT A

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

EXERCISE NOTICE

Omniture, Inc.

550 East Timpanogos Circle

Orem, Utah 84097

Attention: Stock Plan Administration

     1. Exercise of Option. Effective as of today,                                         ,             
        , the
undersigned (“Purchaser”) hereby elects to exercise Purchaser’s option (the “Option”) to purchase
                    
shares (the “Shares”) of the Common Stock of Omniture, Inc. (the “Company”) under
and pursuant to the 2006 Equity Incentive Plan (the “Plan”) and the Award Agreement dated
                                        ,                      (the “Award Agreement”). The Exercise Price for the Shares will be
$                                        .                    , as required by the Award Agreement.

     2. Delivery of Payment. Purchaser herewith delivers to the Company the full Exercise
Price for the Shares and any required withholding taxes to be paid in connection with the exercise
of the Option.

     3. Representations of Purchaser. Purchaser acknowledges that Purchaser has received,
read and understood the Plan and the Award Agreement and agrees to abide by and be bound by their
terms and conditions.

     4. Rights as Stockholder. Until the issuance (as evidenced by the appropriate entry
on the books of the Company or of a duly authorized transfer agent of the Company) of the Shares,
no right to vote or receive dividends or any other rights as a stockholder will exist with respect
to the Optioned Stock, notwithstanding the exercise of the Option. The Shares so acquired will be
issued to Purchaser as soon as practicable after exercise of the Option. No adjustment will be
made for a dividend or other right for which the record date is prior to the date of issuance,
except as provided in Section 13 of the Plan.

     5. Tax Consultation. Purchaser understands that Purchaser may suffer adverse tax
consequences as a result of Purchaser’s purchase or disposition of the Shares. Purchaser
represents that Purchaser has consulted with any tax consultants Purchaser deems advisable in
connection with the purchase or disposition of the Shares and that Purchaser is not relying on the
Company for any tax advice.

     6. Entire Agreement; Governing Law. The Plan and Award Agreement are incorporated
herein by reference. This Exercise Notice, the Plan and the Award Agreement constitute the entire
agreement of the parties with respect to the subject matter hereof and supersede in their entirety
all prior undertakings and agreements of the Company and Purchaser with respect to the subject
matter hereof, and may not be modified adversely to the Purchaser’s interest except by means of a
writing signed by the Company and Purchaser. The terms of this Exercise Notice are governed by,
and construed in accordance with, the internal substantive

 

 

laws, but not the choice of law rules,
of Utah. For purposes of litigating any dispute that arises directly or indirectly from the
relationship of the parties evidenced by the Option or the terms of the Award Agreement,
the parties hereby submit to and consent to the exclusive jurisdiction of the State of Utah
and agree that such litigation shall be conducted only in the courts of Utah, Fourth District, or
the federal courts for the United States for the 10th Circuit, and no other courts,
where this Option grant is made and/or to be performed.

	 	 	 	 	 
	Submitted by:

	 	Accepted by:	 	 
	 
	 	 	 	 
	PURCHASER:

	 	OMNITURE, INC.	 	 
	 
	 	 	 	 
	 

Signature

	 	 

By
	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	Print Name

	 	Its	 	 
	 
	 	 	 	 
	Address:

	 	Address:	 	 
	 
	 	 	 	 
	 

	 	Omniture, Inc.	 	 
	 
	 	 	 	 
	 

	 	550 East Timpanogos Circle

Orem, Utah 84097	 	 
	 
	 	 	 	 
	 

	 	Attention: Stock Plan Administration	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	Date Received	 	 

-2-

 

[FORM OF NON-U.S. STOCK OPTION AWARD AGREEMENT]

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

STOCK OPTION AWARD AGREEMENT

NON-U.S. PARTICIPANTS

     Unless otherwise defined herein, the terms defined in the Omniture, Inc. 2006 Equity Incentive
Plan (the “Plan”) will have the same defined meanings in this Stock Option Award Agreement (the
“Award Agreement”).

I. NOTICE OF STOCK OPTION GRANT

	 	 	 	 	 
	 

	 	Participant’s Name:
	 	[INSERT NAME]
	 
	 	 	 	 
	 

	 	Participant’s Address:
	 	[INSERT ADDRESS]

     You have been granted an option to purchase Shares of the Company, subject to the terms and
conditions of the Plan and this Award Agreement, including Exhibit B for Participant’s
country (if any) as follows:

	 	 	 	 	 
	 

	 	Grant Number:
	 	[INSERT GRANT NO.]
	 
	 	 	 	 
	 

	 	Date of Grant:
	 	[INSERT GRANT DATE]
	 
	 	 	 	 
	 

	 	Vesting Commencement Date:
	 	[INSERT VCD]
	 
	 	 	 	 
	 

	 	Exercise Price per Share:
	 	$[INSERT PRICE/SHARE]
	 
	 	 	 	 
	 

	 	Total Number of Shares Granted:
	 	[INSERT SHARES]
	 
	 	 	 	 
	 

	 	Total Exercise Price:
	 	$[INSERT TOTAL X PRICE]
	 
	 	 	 	 
	 

	 	Type of Option:
	 	Nonstatutory Stock Option (NSO)
	 
	 	 	 	 
	 

	 	Term/Expiration Date:
	 	[INSERT TERM DATE]

     Vesting Schedule:

     Subject to accelerated vesting as set forth below or in the Plan, this Option may be
exercised, in whole or in part, in accordance with the following vesting schedule:

     [INSERT VESTING SCHEDULE]

 

 

     Termination Period:

     This Option shall be exercisable for three (3) months after Participant’s active service as a
Service Provider ceases, unless such termination is due to Participant’s death or Disability, in
which case this Option shall be exercisable for one (1) year after Participant’s active service as
a Service Provider ceases. Notwithstanding the foregoing, in no event may this Option be exercised
after the Term/Expiration Date as provided above and may be subject to earlier termination as
provided in Section 13(c) of the Plan.

II. AWARD AGREEMENT

     A. Grant of Option.

               The Administrator hereby grants to the individual named in the Notice of Grant attached as
Part I of this Award Agreement (the “Participant”) an option (the “Option”) to purchase the number
of Shares, as set forth in the Notice of Grant, at the exercise price per share set forth in the
Notice of Grant (the “Exercise Price”), subject to the terms and conditions of the Plan and
Exhibit B for Participant’s country (if any), which are incorporated herein by reference.
Subject to Section 19(c) of the Plan, in the event of a conflict between the terms and conditions
of the Plan and the terms and conditions of this Award Agreement (including any terms in
Exhibit B applying to Participant’s country), the terms and conditions of the Plan will
prevail.

     B. Exercise of Option.

               1. Right to Exercise. This Option is exercisable during its term in accordance with
the Vesting Schedule set out in the Notice of Grant and the applicable provisions of the Plan and
this Award Agreement, including Exhibit B for Participant’s country (if any).

               2. Method of Exercise. This Option is exercisable by delivery of an exercise notice,
in the form attached as Exhibit A (the “Exercise Notice”) or in such other form and manner
and pursuant to such procedures as determined by the Administrator, which will state the election
to exercise the Option, the number of Shares in respect of which the Option is being exercised (the
“Exercised Shares”), and such other representations and agreements as may be required by the
Company pursuant to the provisions of the Plan. The Exercise Notice will be completed by
Participant and delivered to the Company. The Exercise Notice will be accompanied by payment of
the aggregate Exercise Price as to all Exercised Shares together with any applicable tax
withholding as set forth in Section F of this Award Agreement. This Option will be deemed to be
exercised upon receipt by the Company of such fully executed Exercise Notice accompanied by such
aggregate Exercise Price, together with any applicable tax withholding.

     No Shares will be issued pursuant to the exercise of this Option unless such issuance and
exercise comply with Applicable Laws.

     C. Method of Payment.

     Payment of the aggregate Exercise Price will be by any of the following, or a combination
thereof, at the election of Participant:

               1. cash;

               2. check; or

-2-

 

               3. consideration received by the Company under a formal cashless exercise program adopted by
the Company in connection with the Plan.

     D. Non-Transferability of Option.

               This Option may not be transferred in any manner otherwise than by will or by the laws of
descent or distribution and may be exercised during the lifetime of Participant only by
Participant. The terms of the Plan and this Award Agreement shall be binding upon the executors,
administrators, heirs, successors and assigns of Participant.

     E. Term of Option.

               This Option may be exercised only within the term set out in the Notice of Grant, and may be
exercised during such term only in accordance with the Plan and the terms of this Award Agreement
(including any terms in Exhibit B applying to Participant’s country).

     F. Tax Obligations.

               1. Tax Withholding. Regardless of any action the Company or the Parent or Subsidiary
employing or retaining Participant (the “Employer”) takes with respect to any or all income tax,
social insurance, payroll tax, payment on account or other tax-related withholding (“Tax-Related
Items”), Participant acknowledges that the ultimate liability for all Tax-Related Items legally due
by Participant is and remains Participant’s responsibility and that the Company and/or the Employer
(a) make no representations or undertakings regarding the treatment of any Tax-Related Items in
connection with any aspect of the Option, including, but not limited to, the grant, vesting or
exercise of the Option, the subsequent sale of Shares acquired pursuant to such exercise and the
receipt of dividends, if any; and (b) do not commit to structure the terms of the grant or any
aspect of the Option to reduce or eliminate Participant’s liability for Tax-Related Items.

                    Prior to the relevant taxable event, Participant agrees to make adequate arrangements
satisfactory to the Company and/or the Employer to satisfy all withholding and payment on account
obligations of the Company and/or the Employer. In this regard, if permissible under local law,
Participant authorizes the Company and/or the Employer, at their discretion, to satisfy the
obligations with regard to all Tax-Related Items legally payable by Participant by one or a
combination of the following:

                    (i) withholding from Participant’s wages or other cash compensation paid to Participant by
the Company and/or the Employer; or

                    (ii) withholding from proceeds of the sale of Shares acquired upon exercise of the Option; or

                    (iii) arranging for the sale of Shares acquired upon exercise of the Option (on Participant’s
behalf and at Participant’s direction pursuant to this authorization); or

                    (iv) withholding in Shares, provided that the Company only withholds the amount of Shares
necessary to satisfy the minimum withholding amount. If the Company satisfies the obligation for
Tax-Related Items by withholding a number of Shares as described herein, Participant shall be
deemed to have been issued the full number of Shares subject to the Option, notwithstanding that a
number of the Shares are held back solely for the purpose of paying the Tax-Related Items due as a
result of the exercise of the Option.

                    Finally, Participant shall pay to the Company or the Employer any amount of Tax-Related Items
that the Company or the Employer may be required to withhold as a result of Participant’s

-3-

 

participation in the Plan or Participant’s purchase of Shares that cannot be satisfied by the
means previously described. Participant acknowledges and agrees that the Company may refuse to
honor the exercise and refuse to deliver Shares if Participant fails to comply with Participant’s
obligations in connection with the Tax-Related Items as described in this section.

               2. Code Section 409A. Under Code Section 409A, an option that vests after December
31, 2004 that was granted with a per share exercise price that is determined by the U.S. Internal
Revenue Service (the “IRS”) to be less than the fair market value of a Share on the date of grant
(a “discounted option”) may be considered “deferred compensation.” An option that is a “discounted
option” may result in (a) income recognition by Participant (if they are a U.S. taxpayer) prior to
the exercise of the option, (b) an additional twenty percent (20%) tax, and (c) potential penalty
and interest charges. The “discounted option” may also result in additional state income, penalty
and interest tax to Participant. Participant acknowledges that the Company cannot and has not
guaranteed that the IRS will agree that the per Share exercise price of this Option equals or
exceeds the Fair Market Value of a Share on the Date of Grant in a later examination. Participant
agrees that if the IRS determines that the Option was granted with a per share exercise price that
was less than the Fair Market Value of a Share on the Date of Grant, Participant will be solely
responsible for Participant’s costs related to such a determination.

                    The Board reserves the right, to the extent it deems necessary or advisable in its sole
discretion, to unilaterally alter or modify this Award Agreement to ensure that all Options
provided to Participants who are U.S. taxpayers are made in such a manner that either qualifies for
exemption from or complies with Section 409A of the Code; provided, however, that the Company makes
no representation that the Options will be exempt from or comply with Section 409A of the Code and
makes no undertaking to preclude Section 409A of the Code from applying to the Options.

     G. Entire Agreement; Governing Law.

               The Plan is incorporated herein by reference. The Plan and this Award Agreement (including
any terms in Exhibit B applying to Participant’s country), constitute the entire agreement
of the parties with respect to the subject matter hereof and supersede in their entirety all prior
undertakings and agreements of the Company and Participant with respect to the subject matter
hereof, and may not be modified adversely to Participant’s interest except by means of a writing
signed by the Company and Participant. This grant of Options and the provisions of the Award
Agreement (including any terms in Exhibit B applying to Participant’s country), are
governed by, and construed in accordance with the internal substantive laws, but not the choice of
law rules, of Utah. For purposes of litigating any dispute that arises directly or indirectly from
the relationship of the parties evidenced by this grant or the Award Agreement (including any terms
in Exhibit B applying to Participant’s country), the parties hereby submit to and consent
to the exclusive jurisdiction of the State of Utah and agree that such litigation shall be
conducted only in the courts of Utah, Fourth District, or the federal courts for the United States
for the 10th Circuit, and no other courts, where this grant is made and/or to be
performed.

     H. NO GUARANTEE OF CONTINUED SERVICE.

               PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF SHARES PURSUANT TO THE VESTING
SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS A SERVICE PROVIDER AT THE WILL OF THE COMPANY (OR
THE PARENT OR SUBSIDIARY EMPLOYING OR RETAINING PARTICIPANT) AND NOT THROUGH THE ACT OF BEING
HIRED, BEING GRANTED AN OPTION OR PURCHASING SHARES HEREUNDER. PARTICIPANT FURTHER ACKNOWLEDGES
AND AGREES THAT THIS AWARD AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE VESTING
SCHEDULE SET FORTH HEREIN DO NOT CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT
AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND WILL NOT INTERFERE IN
ANY WAY WITH PARTICIPANT’S RIGHT OR THE RIGHT OF

-4-

 

THE COMPANY (OR THE PARENT OR SUBSIDIARY EMPLOYING OR RETAINING PARTICIPANT) TO TERMINATE
PARTICIPANT’S RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH OR WITHOUT CAUSE.

     I. Nature of Grant.

               In accepting the grant, Participant acknowledges that:

               1. the Plan is established voluntarily by the Company, it is discretionary in nature and it
may be modified, amended, suspended or terminated by the Company at any time, unless otherwise
provided in the Plan and this Award Agreement;

               2. the grant of the Option is voluntary and occasional and does not create any contractual or
other right to receive future grants of Options, or benefits in lieu of Options, even if Options
have been granted repeatedly in the past;

               3. all decisions with respect to future Option grants, if any, will be at the sole discretion
of the Company;

               4. Participant is voluntarily participating in the Plan;

               5. the Option is an extraordinary item that does not constitute compensation of any kind for
services of any kind rendered to the Company or the Employer, and which is outside the scope of
Participant’s employment contract, if any;

               6. the Option is not part of normal or expected compensation or salary for any purposes,
including, but not limited to, calculating any severance, resignation, termination, redundancy, end
of service payments, bonuses, long-service awards, pension or retirement benefits or similar
payments and in no event should be considered as compensation for, or relating in any way to, past
services for the Company or the Employer;

               7. in the event that Participant is not an employee of the Company, the Option grant and
Participant’s participation in the Plan will not be interpreted to form an employment contract or
relationship with the Company; and furthermore, the Option grant will not be interpreted to form an
employment contract with any Parent, Subsidiary or affiliate of the Company;

               8. the future value of the underlying Shares is unknown and cannot be predicted with
certainty;

               9. if the underlying Shares do not increase in value, the Option will have no value;

               10. if Participant exercises the Option and obtains Shares, the value of those Shares acquired
upon exercise may increase or decrease in value, even below the Exercise Price;

               11. in consideration of the grant of the Option, no claim or entitlement to compensation or
damages shall arise from termination of the Option or diminution in value of the Option or Shares
purchased through exercise of the Option resulting from termination of Participant’s status as a
Service Provider by the Company or the Employer (for any reason whatsoever and whether or not in
breach of local labor laws) and Participant irrevocably releases the Company and the Employer from
any such claim that may arise; if, notwithstanding the foregoing, any such claim is found by a
court of competent jurisdiction to have arisen, then, by signing this Award Agreement, Participant
shall be deemed irrevocably to have waived any entitlement to pursue such claim;

-5-

 

               12. in the event of termination of Participant’s status as a Service Provider (whether or not
in breach of local labor laws), Participant’s right to vest in the Option under the Plan, if any,
will terminate effective as of the date that Participant is no longer actively a Service Provider
and will not be extended by any notice period mandated under local law (e.g., active service would
not include a period of “garden leave” or similar period pursuant to local law); furthermore, in
the event of termination of active service as a Service Provider (whether or not in breach of local
labor laws), Participant’s right to exercise the Option after termination of service, if any, will
be measured by the date of termination of Participant’s active service and will not be extended by
any notice period mandated under local law; the Administrator shall have the exclusive discretion
to determine when Participant is no longer actively a Service Provider for purposes of the
Participant’s Option grant;

               13. the Company is not providing any tax, legal or financial advice, nor is the Company making
any recommendations regarding Participant’s participation in the Plan, or Participant’s acquisition
or sale of the underlying Shares; and

               14. Participant is hereby advised to consult with Participant’s own personal tax, legal and
financial advisors regarding Participant’s participation in the Plan before taking any action
related to the Plan.

     J. Data Privacy.

               Participant hereby explicitly and unambiguously consents to the collection, use and transfer,
in electronic or other form, of Participant’s personal data as described in this Award Agreement
and any other Option grant materials by and among, as applicable, the Employer, the Company and its
Parents, Subsidiaries and affiliates for the exclusive purpose of implementing, administering and
managing Participant’s participation in the Plan.

               Participant understands that the Company and the Employer may hold certain personal
information about Participant, including, but not limited to, Participant’s name, home address and
telephone number, date of birth, social insurance number or other identification number, salary,
nationality, job title, any shares of stock or directorships held in the Company, details of all
Options or any other entitlement to shares of stock awarded, canceled, exercised, vested, unvested
or outstanding in Participant’s favor, for the exclusive purpose of implementing, administering and
managing the Plan (“Data”).

               Participant understands that Data will be transferred to E*TRADE FINANCIAL, or such other
stock plan service provider as may be selected by the Company in the future, which is assisting the
Company with the implementation, administration and management of the Plan. Participant
understands that the recipients of the Data may be located in the United States or elsewhere, and
that the recipients’ country (e.g., the United States) may have different data privacy laws and
protections than Participant’s country. Participant understands that Participant may request a
list with the names and addresses of any potential recipients of the Data by contacting
Participant’s local human resources representative. Participant authorizes the Company, E*TRADE
FINANCIAL and any other possible recipients which may assist the Company (presently or in the
future) with implementing, administering and managing the Plan to receive, possess, use, retain and
transfer the Data, in electronic or other form, for the sole purpose of implementing, administering
and managing Participant’s participation in the Plan. Participant understands that Data will be
held only as long as is necessary to implement, administer and manage Participants participation in
the Plan. Participant understands that Participant may, at any time, view Data, request additional
information about the storage and processing of Data, require any necessary amendments to Data or
refuse or withdraw the consents herein, in any case without cost, by contacting in writing
Participant’s local human resources representative. Participant understands, however, that
refusing or withdrawing consent may affect Participant’s ability to participate in the Plan. For
more information on the consequences of Participant’s refusal to consent or withdrawal of consent,
Participant understands that Participant may contact Participant’s local human resources
representative.

-6-

 

     K. Language.

               If Participant has received this Award Agreement or any other document related to the Plan
translated into a language other than English and if the translated version is different than the
English version, the English version will control, unless otherwise prescribed by local law.

     L. Electronic Delivery.

               The Company may, in its sole discretion, decide to deliver any documents related to the
Participant’s participation in the Plan by electronic means or to request Participant’s consent to
participate in the Plan by electronic means. Participant hereby consents to receive such documents
by electronic delivery and, if requested, to agree to participate in the Plan through an on-line or
electronic system established and maintained by the Company or a third party designated by the
Company.

     M. Severability.

               The provisions of this Award Agreement are severable and if any one or more provisions are
determined to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions
shall nevertheless be binding and enforceable.

[Remainder of Page Intentionally Left Blank]

-7-

 

     By Participant’s signature and the signature of the Company’s representative below,
Participant and the Company agree that this Option is granted under and governed by the terms and
conditions of the Plan and this Award Agreement (including any terms in Exhibit B applying
to Participant’s country). Participant has reviewed the Plan and this Award Agreement (including
any terms in Exhibit B applying to Participant’s country) in their entirety, has had an
opportunity to obtain the advice of counsel prior to executing this Award Agreement and fully
understands all provisions of the Plan and Award Agreement (including any terms in Exhibit
B applying to Participant’s country). Participant hereby agrees to accept as binding,
conclusive and final all decisions or interpretations of the Administrator upon any questions
relating to the Plan and Award Agreement (including any terms in Exhibit B applying to
Participant’s country). Participant further agrees to notify the Company upon any change in the
residence address indicated below.

	 	 	 
	PARTICIPANT:

	 	OMNITURE, INC.
	 
	 	 
	 

	 	 
	[name]

	 	By
	 
	 	 
	Residence Address:
	 	 
	 

	 	 
	 

	 	Print Name
	[address 1]
	 	 
	[city state zip]
	 	 
	 

	 	 
	 

	 	Title

-8-

 

EXHIBIT A

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

EXERCISE NOTICE

Omniture, Inc.

550 East Timpanogos Circle

Orem, Utah 84097

Attention: Stock Plan Administration

     1. Exercise of Option. Effective as of today,                                         ,         
           , the
undersigned (“Purchaser”) hereby elects to exercise Purchaser’s option (the “Option”) to purchase
                                        
shares (the “Shares”) of the Common Stock of Omniture, Inc. (the “Company”) under
and pursuant to the 2006 Equity Incentive Plan (the “Plan”) and the Award Agreement dated
                                        ,                      (the “Award Agreement”) including any terms in Exhibit B applying to
Participant’s country. The Exercise Price for the Shares will be $                                        .                    , as required by
the Award Agreement.

     2. Delivery of Payment. Purchaser herewith delivers to the Company the full Exercise
Price for the Shares and any applicable Tax-Related Items as set forth in Section F of the Award
Agreement.

     3. Representations of Purchaser. Purchaser acknowledges that Purchaser has received,
read and understood the Plan and the Award Agreement (including any terms in Exhibit B
applying to Participant’s country) and agrees to abide by and be bound by their terms and
conditions.

     4. Rights as Stockholder. Until the issuance (as evidenced by the appropriate entry
on the books of the Company or of a duly authorized transfer agent of the Company) of the Shares,
no right to vote or receive dividends or any other rights as a stockholder will exist with respect
to the Optioned Stock, notwithstanding the exercise of the Option. The Shares so acquired will be
issued to Purchaser as soon as practicable after exercise of the Option. No adjustment will be
made for a dividend or other right for which the record date is prior to the date of issuance,
except as provided in Section 14 of the Plan.

     5. Tax Consultation. Purchaser understands that Purchaser may suffer adverse tax
consequences as a result of Purchaser’s purchase or disposition of the Shares. Purchaser
represents that Purchaser has consulted with any tax consultants Purchaser deems advisable in
connection with the purchase or disposition of the Shares and that Purchaser is not relying on the
Company for any tax advice.

     6. Entire Agreement; Governing Law. The Plan and Award Agreement (including any terms
in Exhibit B applying to Participant’s country) are incorporated herein by reference. This
Exercise Notice, the Plan and the Award Agreement (including any terms in Exhibit B
applying to Participant’s country) constitute the entire agreement of the parties with respect to
the subject matter hereof and supersede in their entirety all prior undertakings and agreements of
the Company and Purchaser with respect to the subject matter hereof, and may not be modified
adversely to the Purchaser’s interest except by means of a writing signed by the

 

 

Company and
Purchaser. The terms of this Exercise Notice are governed by, and construed in accordance with,
the internal substantive laws, but not the choice of law rules, of Utah. For purposes of
litigating any
dispute that arises directly or indirectly from the relationship of the parties evidenced by
the Option grant or the terms of the Award Agreement, the parties hereby submit to and consent to
the exclusive jurisdiction of the State of Utah and agree that such litigation shall be conducted
only in the courts of Utah, Fourth District, or the federal courts for the United States for the
10th Circuit, and no other courts, where this Option grant is made and/or to be
performed.

	 	 	 	 	 
	Submitted by:

	 	Accepted by:	 	 
	 
	 	 	 	 
	PURCHASER:

	 	OMNITURE, INC.	 	 
	 
	 	 	 	 
	 

Signature

	 	 

By
	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	Print Name

	 	Its	 	 
	 
	 	 	 	 
	Address:

	 	 Address:	 	 
	 
	 	 	 	 
	 

	 	Omniture, Inc.	 	 
	 
	 	 	 	 
	 

	 	550 East Timpanogos Circle	 	 
	 

	 	Orem, Utah 84097	 	 
	 
	 	 	 	 
	 

	 	Attention: Stock Plan Administration	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	Date Received	 	 

-2-

 

EXHIBIT B

OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN

STOCK OPTION AWARD AGREEMENT

SPECIAL TERMS FOR PARTICIPANTS OUTSIDE THE U.S.

This Exhibit B includes special terms and conditions applicable to Participants in the
countries below. These terms and conditions are in addition to those set forth in the Award
Agreement. Capitalized terms used, but not defined herein, shall have the same meanings assigned
to them in the Plan and the Award Agreement.

This Exhibit B may also include information regarding exchange controls and certain other
issues of which Participant should be aware with respect to Participant’s participation in the
Plan. The information is based on the securities, exchange control and other laws in effect in the
respective countries as of April 2008. Such laws are often complex and change frequently. As a
result, the Company strongly recommends that Participant not rely on the information noted herein
as the only source of information relating to the consequences of Participant’s participation in
the Plan because the information may be out of date at the time Participant exercises the Options
or sells Shares he/she acquires under the Plan.

In addition, the information is general in nature and may not apply to Participant’s particular
situation, and the Company is not in a position to assure Participant of any particular result.
Accordingly, Participant is strongly advised to seek appropriate professional advice as to how the
relevant laws in Participant’s country apply to his or her specific situation.

If Participant is a citizen or resident of another country, or is considered a resident of another
country for local law purposes, the information contained in this Appendix may not be applicable to
him or her.

Argentina

Securities Law Disclaimer

The offering of Options and any Shares issued upon exercise is a private transaction. This offer
is not subject to the supervision of Argentine governmental authorities. The Options and Shares
are being awarded by the Company on behalf of the Employer. The Options will not be granted on a
regular or monthly basis.

Exchange Control Reporting

 Page 1

 

Participant acknowledges and understands that under regulations adopted by the Argentine Monetary
and Banking Authority (“BCRA”), he or she may purchase and remit foreign currency with a value of
up to US$2,000,000 per month for the purpose of acquiring foreign securities, including Shares of
the Company, without prior approval from the BCRA. However, Participant must execute and submit an
affidavit to the BCRA, at the time the foreign currency is purchased, confirming that he or she has
not purchased and remitted in excess of US$2,000,000 during the relevant month. Participant should
consult with his or her legal advisor regarding any approval or reporting obligations that he or
she may have with respect to the exercise of Options, the ownership of Shares and/or the receipt of
cash payments from abroad.

Australia

Securities Law Disclaimer

Participant acknowledges and understands that if Participant acquires Shares upon exercise of the
Option and Participant offers the Shares for sale to a person or entity resident in Australia, the
offer may be subject to disclosure requirements under Australian law. Participant acknowledges and
understands that Participant should obtain legal advice on the disclosure obligations prior to
making any such offer.

Belgium

Share Account Reporting

If Participant is a Belgian resident, Participant acknowledges and understands that Participant is
required to report any security or bank account (including brokerage accounts) maintained outside
of Belgium on his or her annual tax return.

Brazil

Exchange Control Reporting

Participant acknowledges and understands that if he or she is resident or domiciled in Brazil that
he or she must submit a declaration of assets and rights held outside of Brazil to the Central Bank
annually, if the aggregate value of Participant’s assets and rights exceeds US$100,000. Assets and
rights that must be reported include: (i) bank deposits; (ii) loans; (iii) financing transactions;
(iv) leases; (v) direct investments; (vi) portfolio investments, including Shares of the Company;
(vii) financial derivative investments; and (viii) other investments such as real estate.

Intent to Comply with Law

By accepting the Options, Participant agrees that he or she will comply with Brazilian law when the
Shares acquired upon exercise of the Options are sold. Participant also agrees to report and pay
any and

 Page 2

 

all taxes associated with the exercise of the Options and sale of any Shares issued when the
Options are exercised.

Canada

Resale of Shares

Participant is permitted to sell Shares acquired upon exercise of the Options through a designated
broker provided the resale of Shares takes place outside of Canada through the stock exchange on
which the Shares are listed. Currently, the Company’s Shares are listed on the Nasdaq Global
Market.

Consent to Receive Information in English for Quebec Participants

The parties acknowledge that it is their express wish that the present agreement, as well as all
documents, notices and legal proceedings entered into, given or instituted pursuant hereto or
relating directly or indirectly hereto, be drawn up in English.

Les parties reconnaissent avoir exigé la rédaction en anglais de la présente convention, ainsi que
de tous documents exécutés, avis donnés et proćedures judiciares intentées, directement ou
indirectement, relativement á ou suite á la présente convention.

China

Form of Payment

Due to legal restrictions in China, Participant acknowledges and understands that payment of the
Exercise Price may be made solely by delivery (on a form approved by the Administrator) of an
irrevocable direction to a securities broker approved by the Company to sell all of the Shares
issued upon exercise of the Option and to deliver to the Company from the sale proceeds an amount
sufficient to pay the Exercise Price and any Tax-Related Items, unless the Company decides that a
cashless sell-all exercise restriction is not required. The balance of the sale proceeds, if any,
will be delivered to Participant. All cashless exercises of the Option shall be made through a
broker approved by the Company to handle such transactions.

Exchange Control Information

Participant understands and agrees that, due to exchange control laws in China, Participant may be
required to immediately repatriate the cash sale proceeds from the exercise of the Option to China.
Participant further understands that such repatriation of the proceeds may need to be effected
through a special exchange control account established by the Company or a Parent, Subsidiary or
affiliate and Participant hereby consents and agrees that the proceeds from the Option exercise may
be transferred to such special account prior to being delivered to Participant’s personal account.

 Page 3

 

Denmark

Share Account Reporting

Participants may hold Shares acquired through the Plan in a safety-deposit account (e.g., a
brokerage account) with either a Danish bank or with an approved foreign broker or bank. If the
Shares are held with a foreign broker or bank, Participant is responsible for informing the Danish
Tax Administration about the safety-deposit account. For this purpose, Participant must file a
Form V (Erklaering V) with the Danish Tax Administration.

In addition, if Participant opens a brokerage account (or a deposit account with a U.S. bank), the
brokerage account (or bank account, as applicable) will be treated as a deposit account because
cash can be held in the account. Therefore, Participant must also file a Form K (Erklaering K)
with the Danish Tax Administration.

If Participant uses the cashless sell-all method of exercise (whereby all Shares to which
Participant is entitled are sold immediately upon exercise of the Options), Participant is not
required to file a Form V because Participant will not hold any Shares. However if Participant
opens a deposit account with a foreign broker or bank to hold the cash proceeds, Participant is
required to file a Form K as described above.

Labor Law Acknowledgment

By accepting this Option, Participant acknowledges that he or she understands and agrees that this
grant relates to future services to be performed and is not a bonus or compensation for past
services.

Estonia

No country-specific terms apply.

Finland

No country-specific terms apply.

France 

Language Consent

By clicking on the “I accept” button or by signing and returning this document providing for the
terms and conditions of this grant, Participant confirms having read and understood the documents
relating to this grant (the Notice of Grant, the Plan and this Award Agreement) which were provided
to Participant in the English language. Participant accepts the terms of those documents
accordingly.

 Page 4

 

En cliquant sur le bouton “J’accepte” ou en signant et renvoyant le présent document décrivant les
termes et conditions de cette attribution, Participant confirme avoir lu et compris les documents
relatifs à cette attribution (le Formulaire d’Attribution, le Plan et ce Contrat d’Attribution) qui
ont été communiqués au Participant en langue anglaise. Participant en accepte les termes en
connaissance de cause.

Exchange Control Reporting

Participant acknowledges and understands that if he or she receives Shares upon exercise, he or she
may only hold those Shares outside of France if he or she declares all foreign accounts, whether
open, current, or closed, in his or her income tax return. Participant must also declare to the
customs and excise authorities any cash or securities Participant imports or exports without the
use of a financial institution when the value of the cash or securities is equal to or exceeds
€7,600.

Germany

Exchange Control Reporting

Participant acknowledges and understands that cross-border payments in excess of €12,500 must be
reported monthly. If Participant uses a German bank to transfer a cross-border payment in excess
of €12,500 in connection with the purchase or sale of Shares, the bank will make the report. In
addition, Participant must report any receivables or payables or debts in foreign currency
exceeding an amount of €5,000,000 on a monthly basis. Finally, Participant must also report his or
her holdings annually in the unlikely event that Participant holds Shares representing 10% or more
of the total or voting capital of the Company.

Hong Kong

Securities Law Disclaimer

The contents of the Award Agreement have not been reviewed by any regulatory authority in Hong
Kong. Participant is advised to exercise caution in relation to the offer. If Participant has any
doubt about any of the contents of the Award Agreement or the Plan, Participant should obtain
independent professional advice.

This offer of the Option and the Shares underlying the Option is not a public offer of securities
and is available only for Employees, Directors and Consultants of the Company or any of its Parents
and Subsidiaries participating in the Plan.

 Page 5

 

India

Fringe Benefit Tax

In accepting the Option, Participant consents and agrees to assume any and all liability for fringe
benefit tax that may be payable by the Company and/or the Employer in connection with the Option.
Participant further understands that the Option is contingent upon Participant’s agreement to
assume liability for any fringe benefit tax payable on the Option.

In accepting the Option, Participant agrees that the Company and/or the Employer may collect the
fringe benefit tax from Participant by any of the means set forth in section F of the Award
Agreement or by any other reasonable method established by the Company and/or the Employer.
Participant also agrees to execute any other consents or elections required to accomplish the
foregoing, promptly upon request by the Company and/or the Employer.

Exchange Control Reporting

Participant understands that he or she must repatriate to India any proceeds from the sale of
Shares acquired under the Plan and any dividends received in relation to the Shares and convert the
funds into local currency within ninety (90) days of receipt. Participant must obtain a foreign
inward remittance certificate (“FIRC”) from the bank where the foreign currency is deposited and
maintain the FIRC as evidence of the repatriation of funds in the event the Reserve Bank of India
or the Employer requests proof of repatriation.

Italy

Form of Payment

Due to legal restrictions in Italy, Participant acknowledges and understands that payment of the
Exercise Price may be made solely by delivery (on a form approved by the Administrator) of an
irrevocable direction to a securities broker approved by the Company to sell all of the Shares
issued upon exercise of the Option and to deliver to the Company from the sale proceeds an amount
sufficient to pay the Exercise Price and any Tax-Related Items, unless the Company decides that a
cashless sell-all exercise restriction is not required. The balance of the sale proceeds, if any,
will be delivered to Participant. All cashless exercises of the Option shall be made through a
broker approved by the Company to handle such transactions.

Data Privacy

Notwithstanding any provision of the Award Agreement, this paragraph in the Exhibit B applies in
regards to data privacy in Italy.

     Participant hereby explicitly and unambiguously consents to the collection, use, processing
and transfer, in electronic or other form, of personal data as described in the Award Agreement and
in this paragraph of the Exhibit B by and among, as applicable, the Employer, the Company and its
Parents, Subsidiaries and affiliates for the exclusive purpose of implementing, administering and
managing Participant’s participation in the Plan.

 Page 6

 

     Participant understands that the Company and the Employer may hold certain personal
information about Participant, including, but not limited to, Participant’s name, home address and
telephone number, date of birth, social insurance number or other identification number, salary,
nationality, job title, any shares of stock or directorships held in the Company, details of all
Options or any other entitlement to shares of stock awarded, canceled, exercised, vested, unvested
or outstanding in Participant’s favor, for the exclusive purpose of implementing, administering and
managing the Plan (“Data”).

     Participant also understands that providing the Company with Participant’s Data is necessary
for the performance of the Plan and that Participant’s denial to provide such Data would make it
impossible for the Company to perform its contractual obligations and may affect Participant’s
ability to participate in the Plan. The Controller of personal data processing is Omniture, Inc.,
with registered offices at 550 East Timpanogos Circle, Building G, Orem, Utah 84097, United States
of America, and, pursuant to Legislative Decree no. 196/2003, it has a representative in Italy.
Participant understands that Participant’s Data will not be publicized, but it may be transferred
to E*TRADE FINANCIAL, banks, other financial institutions or brokers and/or their agents involved
in the management and administration of the Plan. Participant further understands that the Company
and/or any Parent, Subsidiary or affiliate will transfer Data amongst themselves as necessary for
the purpose of implementation, administration and management of Participant’s participation in the
Plan, and that the Company and/or any Parent, Subsidiary or affiliate may each further transfer
Data to third parties assisting the Company in the implementation, administration and management of
the Plan, including any requisite transfer to E*TRADE FINANCIAL or another third party with whom
Participant may elect to deposit any Shares acquired under the Plan. Such recipients may receive,
possess, use, retain and transfer the Data in electronic or other form, for the purposes of
implementing, administering and managing Participant’s participation in the Plan. Participant
understands that these recipients may be located in the European Economic Area, or elsewhere, such
as the United States. Should the Company exercise its discretion in suspending all necessary legal
obligations connected with the management and administration of the Plan, it will delete
Participant’s Data as soon as it has accomplished all the necessary legal obligations connected
with the management and administration of the Plan.

Participant understands that Data processing related to the purposes specified above shall take
place under automated or non-automated conditions, anonymously when possible, that comply with the
purposes for which Data is collected and with confidentiality and security provisions as set forth
by Applicable Laws and regulations, with specific reference to Legislative Decree no. 196/2003.

The processing activity, including communication, the transfer of Participant’s Data abroad,
including outside of the European Economic Area, as herein specified and pursuant to Applicable
Laws and regulations, does not require Participant’s consent thereto as the processing is necessary
to performance of contractual obligations related to implementation, administration and management
of the Plan. Participant understands that, pursuant to Section 7 of the Legislative Decree no.
196/2003, Participant has the right to, including but not limited to, access, delete, update, ask
for rectification of Participant’s Data and stop, for legitimate reason, the Data processing.
Furthermore, Participant is aware that Participant’s Data will not be used for direct marketing
purposes. In addition, the Data provided can be reviewed and questions or complaints can be
addressed by contacting Participant’s local human resources representative.

 Page 7

 

Plan Document Acknowledgement

In accepting the Option, Participant acknowledges that he or she has received a copy of the Plan
and the Award Agreement and has reviewed the Plan and the Award Agreement, including this Exhibit
B, in their entirety and fully understands and accepts all provisions of the Plan and the Award
Agreement, including this Exhibit B.

Participant further acknowledges that he or she has read and specifically and expressly approves
the following paragraphs of the Award Agreement: Tax Obligations; Entire Agreement; Governing Law;
No Guarantee of Continued Service; Nature of Grant; Language; and the Data Privacy paragraph
included in this Exhibit B.

Japan

Exchange Control Reporting

If Participant acquires Shares valued at more than ¥100,000,000 in a single transaction,
Participant must file a Securities Acquisition Report with the Ministry of Finance through the Bank
of Japan within 20 days of the purchase of the Shares.

In addition, if Participant pays more than ¥30,000,000 in a single transaction for the purchase of
Shares when Participant exercises the Option, he or she must file a Payment Report with the
Ministry of Finance through the Bank of Japan by the 20th day of the month following the month in
which the payment was made. The precise reporting requirements vary depending on whether or not
the relevant payment is made through a bank in Japan.

A Payment Report is required independently from a Securities Acquisition Report. Therefore, if the
total amount that Participant pays upon a one-time transaction for exercising the Option and
purchasing Shares exceeds ¥100,000,000, then Participant must file both a Payment Report and a
Securities Acquisition Report.

Korea

Exchange Control Reporting

If Participant realizes US$500,000 or more from the sale of Shares, he or she must repatriate the
proceeds to Korea within eighteen months of the sale.

In addition, if Participant remits funds to purchase Shares, the remittance has to be “confirmed”
by a foreign exchange bank in Korea. This is an automatic procedure (i.e., the bank does not need
to “approve” the remittance), and it should take no more than a single day to process. To receive
the confirmation, Participant should submit (i) a prescribed form application, (ii) the Notice of
Grant, the Award Agreement and any other Plan documents Participant received, and (iii)
certificates of

 Page 8

 

employment with his or her local employer. Participant should check with the bank to determine
whether there are any additional requirements. This confirmation is not necessary for cashless
sell-all exercises since there is no remittance out of Korea.

Mexico

Labor Law Acknowledgment

By accepting the Option, Participant acknowledges, understands and agrees that: (i) the Option is
not related to the salary and other contractual benefits granted to Participant by the Employer;
(ii) any modification of the Plan or its termination shall not constitute a change or impairment of
the terms and conditions of Participant’s employment; and (iii) any benefit realized under the Plan
is a fringe benefit.

Policy Statement

The invitation the Company is making under the Plan is unilateral and discretionary and, therefore,
the Company reserves the absolute right to amend it and discontinue it at any time without any
liability to Participant.

This invitation and the acquisition of Shares do not, in any way, establish a labor relationship
between Participant and the Company, and it does not establish any rights between Participant and
the Employer.

La invitación que the Company hace en relación con el Plan es unilateral y discrecional, por lo
tanto, the Company se reserva el derecho absoluto para modificar o terminar el mismo, sin ninguna
responsabilidad para usted.

Esta invitación y, en su caso, la adquisición de acciones, de ninguna manera establecen relación
laboral alguna entre usted y the Company y tampoco establece derecho alguno entre usted y su
empleador.

The Netherlands

Labor Law Acknowledgement

By accepting this Option, Participant acknowledges that: (i) the grant is intended as an incentive
for Participant to remain employed with his or her current Employer and is not intended as
remuneration for labor performed; (ii) the grant is not intended to replace any pension rights or
compensation; and (iii) in the case of a merger, take-over or transfer of liability, the benefits
granted under the Plan will not transfer automatically to another company.

Prohibition Against Insider Trading

Participants that are residents of the Netherlands should be aware of the Dutch insider trading
rules, which may impact the sale of any Shares issued upon exercise of the Options. In particular,
Participant

 Page 9

 

may be prohibited from effecting certain Share transactions if he or she has insider information
regarding the Company. Below is a discussion of the applicable restrictions. Participant is
advised to read the discussion carefully to determine whether the insider rules could apply to him
or her. If it is uncertain whether the insider rules apply, the Company recommends that
Participant consult with his or her legal advisor. Please note that the Company cannot be held
liable if a Participant violates the Dutch insider trading rules. Participant is responsible for
ensuring his or her compliance with these rules.

Dutch securities laws prohibit insider trading. Under Article 46 of the Act on the Supervision of
the Securities Trade 1995, anyone who has “inside information” related to the Company is prohibited
from effectuating a transaction in securities in or from the Netherlands. “Inside information” is
knowledge of a detail concerning the issuer to which the securities relate that is not public and
which, if published, would reasonably be expected to affect the stock price, regardless of the
development of the price. The insider could be any Participant of the Company or its Dutch Parent
or Subsidiary who has inside information as described above.

Given the broad scope of the definition of inside information, certain Participants of the Company
working at its Dutch Parent or Subsidiary may have inside information and, thus, would be
prohibited from effectuating a transaction in securities in the Netherlands at a time when they had
such inside information. By entering into the Award Agreement and participating in the Plan,
Participant acknowledges having read and understood the paragraphs above and acknowledges that it
is his or her responsibility to comply with the Dutch insider trading rules, as discussed herein.

Poland

Exchange Control Reporting

By accepting this Option, Participant acknowledges that he or she is required to transfer funds
through a bank account if the transfer amount exceeds €15,000. In addition, if Participant is a
resident of Poland, Participant acknowledges that he or she is responsible for complying with
exchange control laws in Poland and is required to report any Shares held upon exercise of the
Option to the National Bank of Poland.

Russia

Securities Law Disclaimer

The Award Agreement, this Exhibit B, the Plan and all other materials Participant receives
regarding his or her participation in the Plan do not constitute advertising or an offering of
securities in Russia. The issuance of securities pursuant to the Plan has not and will not be
registered in Russia and therefore, the securities described in any Plan-related documents may not
be used for offering or public circulation in Russia.

Exchange Control Reporting

Upon the sale of Shares acquired under the Plan, Participant must repatriate the proceeds back to
Russia within a reasonably short time after receipt of the proceeds. Russian currency control
restrictions

 Page 10

 

concerning the use of special bank accounts and reserving of funds with the Russian Central Bank
were effectively repealed on July 1, 2006. However, Participant is encouraged to contact his or
her personal advisor before remitting the sale proceeds to Russia.

Participant acknowledges that he or she is not permitted to sell Shares directly to other Russian
legal entities or residents.

Singapore

Securities Law Disclaimer

The grant of the Award is being made on a private basis and is, therefore, exempt from registration
in Singapore.

Director Notification

Participant understands and acknowledges that if Participant is a director, associate director or
shadow director of a Singapore Parent or Subsidiary of the Company, Participant is subject to
certain notification requirements under the Singapore Companies Act, regardless of whether
Participant is a Singapore resident or employed in Singapore. Among these requirements is an
obligation to notify the Singapore Parent or Subsidiary in writing when Participant receives an
interest (e.g., Options or Shares) in the Company. In addition, Participant must notify the
Singapore Parent or Subsidiary when Participant sells Shares of the Company (including when
Participant sells Shares acquired under the Plan). These notifications must be made within two
days of acquiring or disposing of any interest in the Company. In addition, a notification must be
made of Participant’s interests in the Company within two days of becoming a director, associate
director or shadow director.

Spain

Nature of Grant

This provision supplements section I of the Award Agreement. In accepting the grant, Participant
acknowledges that he or she consents to participation in the Plan and has received a copy of the
Plan.

Participant understands that the Company, in its sole discretion, has unilaterally and gratuitously
decided to grant Options under the Plan to individuals who may be Employees of the Company or a
Parent, Subsidiary or affiliate throughout the world. The decision is a limited decision that is
entered into upon the express assumption and condition that any grant will not economically or
otherwise bind the Company or a Parent, Subsidiary or affiliate on an ongoing basis. Consequently,
Participant understands that the Option is granted on the assumption and condition that the Option
and the Shares issued upon exercise of the Option shall not become a part of any employment
contract (either with the Company or a Parent, Subsidiary or affiliate) and shall not be considered
a mandatory benefit, salary for any purposes (including severance compensation) or any other right
whatsoever. In addition, Participant understands that the grant of the Option would not be made to
Participant but for the assumptions and conditions referred to above; thus, Participant
acknowledges and freely accepts that should any or all of

 Page 11

 

the assumptions be mistaken or should any of the conditions not be met for any reason, then any
Option grant shall be null and void.

Exchange Control Reporting

When receiving foreign currency payments derived from the ownership of Shares (i.e., as a result of
the sale of the Shares), Participant must inform the financial institution receiving the payment,
the basis upon which such payment is made. Participant will need to provide the institution with
the following information: (i) his or her name, address, and fiscal identification number; (ii)
the name and corporate domicile of Company; (iii) the amount of the payment; (iv) the currency
used; (v) the country of origin; (vi) the reasons for the payment; and (vii) additional information
that may be required.

If Participant wishes to import the ownership title of the Shares (i.e., share certificates) into
Spain, he or she must declare the importation of such securities to the Dirección General de
Política Comercial e Inversiones Exteriores.

To participate in the Plan, Participant must comply with exchange control regulations in Spain that
require that the purchase of Shares be declared for statistical purposes. If a Spanish financial
institution executes the transaction, the institution will automatically make the declaration on
Participant’s behalf; otherwise, it is Participant’s responsibility to make the declaration. In
addition, Participant must file a declaration of ownership of foreign securities each January.

Sweden

No country-specific terms apply.

Taiwan

Exchange Control Reporting

If Participant is a resident of Taiwan (including an expatriate holding an Alien Resident
Certificate), Participant may acquire foreign currency to purchase Shares and remit the same out of
or into Taiwan up to US$5,000,000 per year without justification. If Participant is an expatriate
employee who does not have an Alien Resident Certificate, Participant may remit into Taiwan and
convert to local currency up to US$100,000 at each remittance with no annual limitation.
Remittance of funds for the purchase of Shares must be made through an authorized foreign exchange
bank. If the transaction amount is TWD500,000 or more in a single transaction, Participant must
submit a Foreign Exchange Transaction Form to the remitting bank. If the transaction amount is
US$500,000 or more in a single transaction, Participant must also provide supporting documentation
to the satisfaction of the remitting bank.

United Arab Emirates/Dubai

Securities Law Disclaimer

The Plan is being offered only to qualified employees and is in the nature of providing equity
incentives to Employees of the Company’s affiliate in the U.A.E.

 Page 12

 

[FORM
OF FRENCH STOCK OPTION AWARD AGREEMENT]

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

STOCK OPTION AWARD AGREEMENT

PARTICIPANTS IN FRANCE

     Unless otherwise defined herein, the terms defined in the Omniture, Inc. 2006 Equity Incentive
Plan (the “U.S. Plan”) and the Rules of the Omniture, Inc. 2006 Equity Incentive Plan for the Grant
of Options to Participants in France (the “French Plan,” together with the U.S. Plan, the “Plan”)
will have the same defined meanings in this Award Agreement.

I. NOTICE OF STOCK OPTION GRANT

	 	 	 	 	 	 	 
	 

	 	Participant’s Name:
	 	[INSERT NAME]
	 	 
	 
	 	 	 	 	 	 
	 

	 	Participant’s Address:	 	 	 	 

     You have been granted an option to purchase Shares of the Company, subject to the terms and
conditions of the Plan and this Award Agreement, as follows:

	 	 	 	 	 	 	 
	 

	 	Grant Number:
	 	[INSERT GRANT NO.]
	 	 
	 
	 	 	 	 	 	 
	 

	 	Grant Date:
	 	[INSERT GRANT DATE]	 	 
	 
	 	 	 	 	 	 
	 

	 	Vesting Commencement Date:
	 	[INSERT VCD]	 	 
	 
	 	 	 	 	 	 
	 

	 	Exercise Price per Share: $
	 	[INSERT PRICE/SHARE]	 	 
	 
	 	 	 	 	 	 
	 

	 	Total Number of Shares Granted:
	 	[INSERT SHARES]	 	 
	 
	 	 	 	 	 	 
	 

	 	Total Exercise Price: $
	 	[INSERT TOTAL X PRICE]	 	 
	 
	 	 	 	 	 	 
	 

	 	Type of Option:
	 	Nonstatutory Stock Option (NSO)	 	 
	 
	 	 	 	 	 	 
	 

	 	Term/Expiration Date:
	 	[INSERT TERM DATE]	 	 

     Vesting Schedule:

     Subject to accelerated vesting as set forth below or in the Plan, this Option may be
exercised, in whole or in part, in accordance with the following vesting schedule:

     [INSERT VESTING SCHEDULE]

 

 

     Termination Period:

     This Option shall be exercisable for three (3) months after Participant’s active service as a
Service Provider ceases, unless such termination is due to Participant’s (i) Disability (as defined
in the French Plan), in which case this Option shall be exercisable for one (1) year after
Participant’s active service as a Service Provider ceases or (ii) death, in which case this Option
shall be exercisable for six (6) months after the Participant’s death. Notwithstanding the
foregoing and except in the event of the Participant’s death, in no event may this Option be
exercised after the Term/Expiration Date as provided above and may be subject to earlier
termination as provided in Section 14(c) of the U.S. Plan.

II.
AWARD AGREEMENT

     A. Grant of Option.

          The Administrator hereby grants to individual named in the Notice of Grant attached as Part I
of this Award Agreement (the “Participant”) an option (the “Option”) to purchase the number of
Shares, as set forth in the Notice of Grant, at the exercise price per share set forth in the
Notice of Grant (the “Exercise Price”), subject to the terms and conditions of the Plan, which are
incorporated herein by reference. Subject to Section 19(c) of the U.S. Plan, in the event of a
conflict between the terms and conditions of the Plan and the terms and conditions of this Award
Agreement, the terms and conditions of the U.S. Plan or French Plan, as applicable, will prevail.

     B. Exercise of Option.

          1. Right to Exercise. This Option is exercisable during its term in accordance with
the Vesting Schedule set out in the Notice of Grant and the applicable provisions of the Plan and
this Award Agreement.

          2. Method of Exercise. This Option is exercisable by delivery of an exercise notice,
in the form attached as Exhibit A (the “Exercise Notice”) or in such other form and manner
as determined by the Administrator, which will state the election to exercise the Option, the
number of Shares in respect of which the Option is being exercised (the “Exercised Shares”), and
such other representations and agreements as may be required by the Company pursuant to the
provisions of the Plan. The Exercise Notice will be completed by Participant and delivered to the
Company. The Exercise Notice will be accompanied by payment of the aggregate Exercise Price as to
all Exercised Shares together with any applicable withholding taxes as set forth in Section H of
this Award Agreement. This Option will be deemed to be exercised upon receipt by the Company of
such fully executed Exercise Notice accompanied by such aggregate Exercise Price.

     No Shares will be issued pursuant to the exercise of this Option unless such issuance and
exercise comply with Applicable Laws.

     C. Method of Payment.

     Payment of the aggregate Exercise Price will be by any of the following, or a combination
thereof, at the election of Participant:

          1. cash;

-2-

 

          2. check; or

          3. consideration received by the Company under a formal cashless exercise program adopted by
the Company in connection with the Plan.

     D. Non-Transferability of Option.

          This Option may not be transferred in any manner otherwise than by will or by the laws of
descent or distribution and may be exercised during the lifetime of Participant only by
Participant.

     E. Term of Option.

          This Option may be exercised only within the term set out in the Notice of Grant, and may be
exercised during such term only in accordance with the Plan and the terms of this Award Agreement.

     F. Restrictions on Sale of Shares. Notwithstanding any provisions of the U.S. Plan or this
Award Agreement to the contrary, in the event Participant vests in and exercises the Option prior
to the fourth anniversary of the Grant Date, after issuance of the Shares to Participant upon
exercise of the Option, Participant will not be permitted to sell, transfer, pledge, hypothecate or
assign such Shares until the fourth anniversary of the Grant Date or such other date as is required
to comply with the applicable holding period for French-qualified Options set forth by Section 163
bis C of the French Tax Code, as amended. If the holding period applicable to Shares underlying
the French-qualified Options is not met, this Option may not receive favorable tax and social
security treatment under French law. This restriction does not apply in the event of Participant’s
death and Disability (as defined in the French Plan). In the event of Forced Retirement or
dismissal as defined by Section 91 — ter of Exhibit II of the French Tax Code, as amended, and as
construed by the French Tax Circulars and subject to fulfillment of selected conditions for
French-qualified Options, this holding period restriction does not apply for Options that have been
exercised at least three (3) months prior to the effective date of the Forced Retirement or at
least three (3) months prior to the receipt of the notice of dismissal by Participant.

     G. Specific Restriction for Managing Directors. Notwithstanding any provision in this Award
Agreement, if Participant is a managing director under French law (“mandataires sociaux,” i.e.,
Président du Conseil d’Administration, Directeur Général, Directeur Général Délégué, Membre du
Directoire, Gérant de Sociétés par actions), the Administrator, in its sole discretion, may (i)
prohibit Participant from exercising all or a portion of the Option or (ii) require Participant to
hold a certain percentage of the Shares acquired upon exercise of the Option in a brokerage account
designated by the Company, until such time as Participant ceases to serve as a managing director.
The Administrator shall exercise its discretion under this Section G only to the extent that it is
a requirement for French-qualified Options to impose such restrictions on managing directors.

     H. Tax Obligations.

          1. Withholding Taxes. Regardless of any action the Company or the Parent or
Subsidiary employing or retaining Participant (the “Employer”) takes with respect to any or all
income tax, social security, payroll tax, payment on account or other tax-related withholding
(“Tax-Related Items”), Participant acknowledges that the ultimate liability for all Tax-Related
Items legally due by Participant is and remains Participant’s responsibility and that the Company
and/or the Employer (a) make no representations or undertakings regarding the treatment of any
Tax-Related Items in connection with any aspect of the Option, including, but not limited to, the
grant, vesting or exercise of the Option, the subsequent sale of Shares acquired pursuant to such
exercise and the receipt of dividends, if any; and (b) do not commit to continue to structure the
terms of the grant or any aspect of the Option to reduce or eliminate Participant’s liability for
Tax-Related Items.

-3-

 

               Prior to the relevant taxable event, Participant agrees to make adequate arrangements
satisfactory to the Company and/or the Employer to satisfy all withholding and payment on account
obligations of the Company and/or the Employer. In this regard, if permissible under local law,
Participant authorizes the Company and/or the Employer, at their discretion, to satisfy the
obligations with regard to all Tax-Related Items legally payable by Participant by one or a
combination of the following:

               (i) withholding from Participant’s wages or other cash compensation paid to Participant by the
Company and/or the Employer; or

               (ii) withholding from proceeds of the sale of Shares acquired upon exercise of the Option; or

               (iii) arranging for the sale of Shares acquired upon exercise of the Option (on Participant’s
behalf and at Participant’s direction pursuant to this authorization); or

               (iv) withholding in Shares, provided that the Company only withholds the amount of Shares
necessary to satisfy the minimum withholding amount or such other amount as may be necessary to
avoid adverse accounting treatment. If the Company satisfies the obligation for Tax-Related Items
by withholding a number of Shares as described herein, Participant shall be deemed, for tax
purposes only, to have been issued the full number of Shares subject to the exercised portion of
the Option, notwithstanding that a number of the Shares are held back solely for the purpose of
paying the Tax-Related Items due as a result of the exercise of the Option.

               Finally, Participant shall pay to the Company or the Employer any amount of Tax-Related Items
that the Company or the Employer may be required to withhold as a result of Participant’s
participation in the Plan or Participant’s purchase of Shares that cannot be satisfied by the means
previously described. Participant acknowledges and agrees that the Company may refuse to honor the
exercise and refuse to deliver Shares if Participant fails to comply with Participant’s obligations
in connection with the Tax-Related Items as described in this section.

          2. Code Section 409A. Under Code Section 409A, an option that vests after December
31, 2004 that was granted with a per share exercise price that is determined by the U.S. Internal
Revenue Service (the “IRS”) to be less than the fair market value of a Share on the date of grant
(a “discounted option”) may be considered “deferred compensation.” An option that is a “discounted
option” may result in (a) income recognition by Participant (if they are a U.S. taxpayer) prior to
the exercise of the option, (b) an additional twenty percent (20%) tax, and (c) potential penalty
and interest charges. Participant acknowledges that the Company cannot and has not guaranteed that
the IRS will agree that the per share exercise price of this Option equals or exceeds the fair
market value of a Share on the Date of Grant in a later examination. Participant agrees that if
the IRS determines that the Option was granted with a per share exercise price that was less than
the fair market value of a Share on the Date of Grant, Participant will be solely responsible for
Participant’s costs related to such a determination.

               The Board reserves the right, to the extent it deems necessary or advisable in its sole
discretion, to unilaterally alter or modify this Award Agreement to ensure that all Options
provided to Participants who are U.S. taxpayers are made in such a manner that either qualifies for
exemption from or complies with Section 409A of the Code; provided, however, that the Company makes
no representation that the Options will be exempt from or comply with Section 409A of the Code and
makes no undertaking to preclude Section 409A of the Code from applying to the Options.

-4-

 

     I. Entire Agreement; Governing Law.

          The Plan is incorporated herein by reference. The Plan and this Award Agreement constitute
the entire agreement of the parties with respect to the subject matter hereof and supersede in
their entirety all prior undertakings and agreements of the Company and Participant with respect to
the subject matter hereof, and may not be modified adversely to Participant’s interest except by
means of a writing signed by the Company and Participant. This grant of Options and the provisions
of the Award Agreement are governed by, and construed in accordance with the internal substantive
laws, but not the choice of law rules, of Utah. For purposes of litigating any dispute that arises
directly or indirectly from the relationship of the parties evidenced by this grant or the Award
Agreement, the parties hereby submit to and consent to the exclusive jurisdiction of the State of
Utah and agree that such litigation shall be conducted only in the courts of Utah, Fourth District,
or the federal courts for the United States for the 10th Circuit, and no other courts,
where this grant is made and/or to be performed.

     J. NO GUARANTEE OF CONTINUED SERVICE.

          PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF SHARES PURSUANT TO THE VESTING
SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS AN EMPLOYEE, CONSULTANT OR NON-EMPLOYEE DIRECTOR AT
THE WILL OF THE COMPANY (AND NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED AN OPTION OR
PURCHASING SHARES HEREUNDER). PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES THAT THIS AWARD
AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE VESTING SCHEDULE SET FORTH HEREIN DO NOT
CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS AN EMPLOYEE, CONSULTANT OR
NON-EMPLOYEE DIRECTOR FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND WILL NOT INTERFERE
WITH PARTICIPANT’S RIGHT OR THE COMPANY’S RIGHT TO TERMINATE PARTICIPANT’S RELATIONSHIP AS AN
EMPLOYEE, CONSULTANT OR NON-EMPLOYEE DIRECTOR AT ANY TIME.

     K. Nature of Grant.

          In accepting the grant, Participant acknowledges that:

          1. the Plan is established voluntarily by the Company, it is discretionary in nature and it
may be modified, amended, suspended or terminated by the Company at any time, unless otherwise
provided in the Plan and this Award Agreement;

          2. the grant of the Option is voluntary and occasional and does not create any contractual or
other right to receive future grants of Options, or benefits in lieu of Options, even if Options
have been granted repeatedly in the past;

          3. all decisions with respect to future Option grants, if any, will be at the sole discretion
of the Company;

          4. Participant is voluntarily participating in the Plan;

          5. the Option is an extraordinary item that does not constitute compensation of any kind for
services of any kind rendered to the Company or the Employer, and which is outside the scope of
Participant’s employment contract, if any;

          6. the Option is not part of normal or expected compensation or salary for any purposes,
including, but not limited to, calculating any severance, resignation, termination, redundancy, end
of service

-5-

 

payments, bonuses, long-service awards, pension or retirement benefits or similar payments and
in no event should be considered as compensation for, or relating in any way to, past services for
the Company or the Employer;

          7. in the event that Participant is not an employee of the Company, the Option grant and
Participant’s participation in the Plan will not be interpreted to form an employment contract or
relationship with the Company; and furthermore, the Option grant will not be interpreted to form an
employment contract with any Parent, Subsidiary or affiliate of the Company;

          8. the future value of the underlying Shares is unknown and cannot be predicted with
certainty;

          9. if the underlying Shares do not increase in value, the Option will have no value;

          10. if Participant exercises the Option and obtains Shares, the value of those Shares acquired
upon exercise may increase or decrease in value, even below the Exercise Price;

          11. in consideration of the grant of the Option, no claim or entitlement to compensation or
damages shall arise from termination of the Option or diminution in value of the Option or Shares
purchased through exercise of the Option resulting from termination of Participant’s status as a
Service Provider by the Company or the Employer (for any reason whatsoever and whether or not in
breach of local labor laws) and Participant irrevocably releases the Company and the Employer from
any such claim that may arise; if, notwithstanding the foregoing, any such claim is found by a
court of competent jurisdiction to have arisen, then, by signing this Award Agreement, Participant
shall be deemed irrevocably to have waived any entitlement to pursue such claim;

          12. in the event of termination of Participant’s status as a Service Provider (whether or not
in breach of local labor laws), Participant’s right to vest in the Option under the Plan, if any,
will terminate effective as of the date that Participant is no longer actively a Service Provider
and will not be extended by any notice period mandated under local law (e.g., active service would
not include a period of “garden leave” or similar period pursuant to local law); furthermore, in
the event of termination of active service as a Service Provider (whether or not in breach of local
labor laws), Participant’s right to exercise the Option after termination of service, if any, will
be measured by the date of termination of Participant’s active service and will not be extended by
any notice period mandated under local law; the Administrator shall have the exclusive discretion
to determine when Participant is no longer actively a Service Provider for purposes of the
Participant’s Option grant;

          13. the Company is not providing any tax, legal or financial advice, nor is the Company making
any recommendations regarding Participant’s participation in the Plan, or Participant’s acquisition
or sale of the underlying Shares; and

          14 Participant is hereby advised to consult with Participant’s own personal tax, legal and
financial advisors regarding Participant’s participation in the Plan before taking any action
related to the Plan.

     L. Data Privacy.

          Participant hereby explicitly and unambiguously consents to the collection, use and transfer,
in electronic or other form, of Participant’s personal data as described in this Award Agreement
and any other Option grant materials by and among, as applicable, the Employer, the Company and its
Parents, Subsidiaries and affiliates for the exclusive purpose of implementing, administering and
managing Participant’s participation in the Plan.

-6-

 

          Participant understands that the Company and the Employer may hold certain personal
information about Participant, including, but not limited to, Participant’s name, home address and
telephone number, date of birth, or other identification number, salary, nationality, job title,
any shares of stock or directorships held in the Company, details of all Options or any other
entitlement to shares of stock awarded, canceled, exercised, vested, unvested or outstanding in
Participant’s favor, for the exclusive purpose of implementing, administering and managing the Plan
(“Data”).

          Participant understands that Data will be transferred to E*TRADE FINANCIAL, or such other
stock plan service provider as may be selected by the Company in the future, which is assisting the
Company with the implementation, administration and management of the Plan. Participant
understands that the recipients of the Data may be located in the United States or elsewhere, and
that the recipients’ country (e.g., the United States) may have different data privacy laws and
protections than France. Participant understands that Participant may request a list with the
names and addresses of any potential recipients of the Data by contacting Participant’s local human
resources representative. Participant authorizes the Company, E*TRADE FINANCIAL and any other
possible recipients which may assist the Company (presently or in the future) with implementing,
administering and managing the Plan to receive, possess, use, retain and transfer the Data, in
electronic or other form, for the sole purpose of implementing, administering and managing
Participant’s participation in the Plan. Participant understands that Data will be held only as
long as is necessary to implement, administer and manage Participants participation in the Plan.
Participant understands that Participant may, at any time, view Data, request additional
information about the storage and processing of Data, require any necessary amendments to Data or
refuse or withdraw the consents herein, in any case without cost, by contacting in writing
Participant’s local human resources representative. Participant understands, however, that
refusing or withdrawing consent may affect Participant’s ability to participate in the Plan. For
more information on the consequences of Participant’s refusal to consent or withdrawal of consent,
Participant understands that Participant may contact Participant’s local human resources
representative.

     M. Language.

          If Participant has received this Award Agreement or any other document related to the Plan
translated into a language other than English and if the meaning of the translated version is
different than the English version, the English version will control, unless otherwise prescribed
by local law.

     N. Electronic Delivery and Acceptance.

          The Company may, in its sole discretion, decide to deliver any documents related to the
Participant’s participation in the Plan by electronic means or request Participant’s consent to
participate in the Plan by electronic means. Participant hereby consents to receive such documents
by electronic delivery and, if requested, agrees to participate in the Plan through an on-line or
electronic system established and maintained by the Company or a third party designated by the
Company.

     O. Disqualification of French-qualified Options. If the French-qualified Options are
otherwise modified or adjusted in a manner in keeping with the U.S. Plan or as mandated as a matter
of law and the modification or adjustment is contrary to the terms and conditions of the French
Plan or French laws, the Options may no longer qualify as French-qualified Options. If the Options
no longer qualify as French-qualified Options, the Administrator may, provided it is authorized to
do so under the Plan, determine to lift, shorten or terminate certain restrictions applicable to
the exercise of the Options or the sale of Shares which may have been imposed under the French Plan
and this Award Agreement.

-7-

 

     P. Severability.

          The provisions of this Award Agreement are severable and if any one or more provisions are
determined to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions
shall nevertheless be binding and enforceable.

[Remainder of Page Intentionally Left Blank]

-8-

 

     By Participant’s signature and the signature of the Company’s representative below,
Participant and the Company agree that this Option is granted under and governed by the terms and
conditions of the Plan and this Award Agreement. Participant has reviewed the Plan and this Award
Agreement in their entirety, has had an opportunity to obtain the advice of counsel prior to
executing this Award Agreement and fully understands all provisions of the Plan and Award
Agreement. Participant hereby agrees to accept as binding, conclusive and final all decisions or
interpretations of the Administrator upon any questions relating to the Plan and Award Agreement.
Participant further agrees to notify the Company upon any change in the residence address indicated
below.

     By clicking on the “I accept” button or by signing and returning this document providing for
the terms and conditions of the grant, Participant confirms having read and understood the
documents relating to this grant (the Notice of Grant, the U.S. Plan as amended by the French Plan
and this Award Agreement) which were provided to Participant in the English language. Participant
accepts the terms of those documents accordingly.

     En cliquant sur le bouton “J’accepte” ou en signant et renvoyant le présent document décrivant
les termes et conditions de cette attribution, le Participant confirme avoir lu et compris les
documents relatifs à cette attribution (le Formulaire d’Attribution, le Plan U.S. tel qu’amendé par
le Plan pour la France et ce Contrat d’Attribution) qui ont été communiqués au Participant en
langue anglaise. Le Participant en accepte les termes en connaissance de cause.

	 	 	 	 	 
	PARTICIPANT:

	 	OMNITURE, INC.	 	 
	 
	 	 	 	 
	 

Signature

	 	 

By
	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	Print Name

	 	Print Name	 	 
	 
	 	 	 	 
	Residence Address
	 	 	 	 
	 

	 	 	 	 
	 

	 	Title	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 

-9-

 

EXHIBIT A

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

EXERCISE NOTICE

Omniture, Inc.

550 East Timpanogos Circle

Orem, Utah 84097

Attention: Stock Plan Administration

     1. Exercise of Option. Effective as of today, _________, ______, the
undersigned (“Purchaser”) hereby elects to purchase
____________ shares (the “Shares”) of the
Common Stock of Omniture, Inc. (the “Company”) under and pursuant to the 2006 Equity Incentive Plan
(the “U.S. Plan”), the Rules of the Omniture, Inc. 2006 Equity Incentive Plan for the Grant of
Options to Participants in France (the “French Plan,” together with the U.S. Plan, the “Plan”) and
the Award Agreement dated
_________, ______ (the “Award Agreement”). The Exercise Price
for the Shares will be $_________. ______, as required by the Award Agreement.

     2. Delivery of Payment. Purchaser herewith delivers to the Company the full Exercise
Price for the Shares and any applicable Tax-Related Items as set forth in Section H of the Award
Agreement.

     3. Representations of Purchaser. Purchaser acknowledges that Purchaser has received,
read and understood the Plan and the Award Agreement and agrees to abide by and be bound by their
terms and conditions.

     4. Rights as Stockholder. Until the issuance (as evidenced by the appropriate entry
on the books of the Company or of a duly authorized transfer agent of the Company) of the Shares,
no right to vote or receive dividends or any other rights as a stockholder will exist with respect
to the Optioned Stock, notwithstanding the exercise of the Option. The Shares so acquired will be
issued to Purchaser as soon as practicable after exercise of the Option. No adjustment will be
made for a dividend or other right for which the record date is prior to the date of issuance,
except as provided in Section 14 of the U.S. Plan.

     5. Tax Consultation. Purchaser understands that Purchaser may suffer adverse tax
consequences as a result of Purchaser’s purchase or disposition of the Shares. Purchaser
represents that Purchaser has consulted with any tax consultants Purchaser deems advisable in
connection with the purchase or disposition of the Shares and that Purchaser is not relying on the
Company for any tax or social security advice.

     6. Entire Agreement; Governing Law. The Plan and Award Agreement are incorporated
herein by reference. This Exercise Notice, the Plan and the Award Agreement (constitute the entire
agreement of the parties with respect to the subject matter hereof and supersede in their entirety
all prior undertakings and agreements of the Company and Purchaser with respect to the subject
matter hereof, and may not be modified adversely to the Purchaser’s interest except by means of a
writing signed by the Company and Purchaser. The terms of this Exercise Notice are governed by,
and construed in accordance with, the internal substantive laws, but not the choice of law rules,
of Utah. For purposes of litigating any dispute that arises directly or indirectly from the
relationship of the parties evidenced by the Option grant or the terms of the Award

 

 

Agreement, the parties hereby submit to and consent to the exclusive jurisdiction of the State
of Utah and agree that such litigation shall be conducted only in the courts of Utah, Fourth
District, or the federal courts for the United States for the 10th Circuit, and no other
courts, where this Option grant is made and/or to be performed.

	 	 	 	 	 
	Submitted by:

	 	Accepted by:
	 	 
	 
	 	 	 	 
	PURCHASER:

	 	OMNITURE, INC.	 	 

	 	 	 	 	 
	 

Signature

	 	 

By
	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	Print Name

	 	Its	 	 
	 
	 	 	 	 
	Address:

	 	 Address:	 	 
	 
	 	 	 	 
	 

	 	Omniture, Inc.	 	 
	 
	 	 	 	 
	 

	 	550 East Timpanogos Circle
	 	 
	 

	 	Orem, Utah 84097	 	 
	 
	 	 	 	 
	 

	 	Attention: Stock Plan Administration	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	Date Received	 	 

-2-

 

[FORM OF UK STOCK OPTION AWARD AGREEMENT]

UK SUB-PLAN OF THE

OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN

STOCK OPTION AWARD AGREEMENT

UK PARTICIPANTS

     Unless otherwise defined herein, the terms defined in the UK Sub-plan of the Omniture, Inc.
2006 Equity Incentive Plan (the “Plan”) will have the same defined meanings in this Stock Option
Award Agreement (the “Award Agreement”).

	I.	 	NOTICE OF STOCK OPTION GRANT

	 	 	 	 	 	 	 
	 

	 	Participant’s Name:
	 	[INSERT NAME]
	 	 
	 
	 	 	 	 	 	 
	 

	 	Participant’s Address:
	 	[INSERT ADDRESS]	 	 

     You have been granted an option to purchase Shares of the Company, subject to the terms and
conditions of the Plan, the Joint Election and this Award Agreement, as follows:

	 	 	 	 	 	 	 
	 

	 	Grant Number:
	 	[INSERT GRANT NO.]
	 	 
	 
	 	 	 	 	 	 
	 

	 	Date of Grant:
	 	[INSERT GRANT DATE]	 	 
	 
	 	 	 	 	 	 
	 

	 	Vesting Commencement Date:
	 	[INSERT VCD]	 	 
	 
	 	 	 	 	 	 
	 

	 	Exercise Price per Share:
	 	$[INSERT PRICE/SHARE] USD	 	 
	 
	 	 	 	 	 	 
	 

	 	Total Number of Shares Granted:
	 	[INSERT SHARES]	 	 
	 
	 	 	 	 	 	 
	 

	 	Total Exercise Price:
	 	$[INSERT TOTAL X PRICE]	 	 
	 
	 	 	 	 	 	 
	 

	 	Type of Option:
	 	UK Unapproved Option	 	 
	 
	 	 	 	 	 	 
	 

	 	Term/Expiration Date:
	 	[INSERT TERM DATE]	 	 

     Vesting Schedule:

     Subject to accelerated vesting as set forth below or in the Plan, this Option may be
exercised, in whole or in part, in accordance with the following vesting schedule:

     [INSERT VESTING SCHEDULE]

 

 

     Termination Period:

     This Option shall be exercisable for three (3) months after Participant ceases to be an
Employee, unless such termination is due to Participant’s death or Disability, in which case this
Option shall be exercisable for one (1) year after Participant ceases to be an Employee.
Notwithstanding the foregoing, in no event may this Option be exercised after the Term/Expiration
Date as provided above and may be subject to earlier termination as provided in Section 13(c) of
the Plan.

	II.	 	AWARD AGREEMENT

     A. Grant of Option.

          The Administrator hereby grants to the individual named in the Notice of Grant attached as
Part I of this Award Agreement (the “Participant”) an option (the “Option”) to purchase the number
of Shares, as set forth in the Notice of Stock Option Grant above, at the exercise price per share
set forth in the Notice of Grant (the “Exercise Price”), subject to the Joint Election (as defined
in Section H of this Award Agreement), the terms and conditions of the UK Sub-Plan of the Omniture,
Inc. 2006 Equity Incentive Plan (the “Plan”), which is incorporated herein by reference. Subject
to Section 18(c) of the Plan, in the event of a conflict between the terms and conditions of the
Plan and the terms and conditions of this Award Agreement, the terms and conditions of the Plan
will prevail SAVE THAT in respect of (i) any payment or other matter relating to the Option Tax
Liability (as defined in paragraph Section G(b) of this Award Agreement), the terms of this Award
Agreement shall prevail; and (ii) in respect of any employer’s NICs (as defined by Section H of
this Award Agreement), the terms of the Joint Election will prevail.

     B. Exercise of Option.

          1. Right to Exercise. This Option is exercisable during its term in accordance with
the Vesting Schedule set out in the Notice of Grant and the applicable provisions of the Plan and
this Award Agreement.

          2. Method of Exercise. This Option is exercisable by delivery of an exercise notice,
in the form attached as Exhibit A (the “Exercise Notice”) or in such other form and manner
and pursuant to such procedures as determined by the Administrator, which will state the election
to exercise the Option, the number of Shares in respect of which the Option is being exercised (the
“Exercised Shares”), and such other representations and agreements as may be required by the
Company pursuant to the provisions of the Plan. The Exercise Notice will be completed by
Participant and delivered to the Company. The Exercise Notice will be accompanied by payment of
the aggregate Exercise Price as to all Exercised Shares payment of the Option Tax Liability and
payment of any liability arising under the terms of the Joint Election and confirmation that a
Section 431 Election has been completed (in the format set out in Exhibit B or in such
other form as determined by HM Revenue & Customs from time to time). This Option will be deemed to
be exercised upon receipt by the Company of such fully executed Exercise Notice accompanied by the
aggregate Exercise Price, such payments and the Section 431 confirmation.

     No Shares will be issued pursuant to the exercise of this Option unless such issuance and
exercise comply with Applicable Laws. Assuming such compliance, for income tax purposes the
Exercised Shares will be considered transferred to Participant on the date the Option is
exercised with respect to such Exercised Shares.

-2-

 

     C. Method of Payment.

     Payment of the aggregate Exercise Price will be by any of the following, or a combination
thereof, at the election of Participant:

          1. cash;

          2. cheque;

          3. consideration received by the Company under a formal cashless exercise program adopted by
the Company in connection with the Plan; or

          4. surrender of other Shares which (a) shall be valued at its Fair Market Value on the date of
exercise and (b) must be owned free and clear of any liens, claims, encumbrances or security
interests, if accepting such Shares, in the sole discretion of the Administrator, shall not result
in any adverse accounting consequences to the Company.

     D. Non-Transferability of Option.

          This Option may not be transferred in any manner other than to the personal representatives on
the death of the Participant. The Option may be exercised during the lifetime of Participant only
by Participant. The terms of the Plan and this Award Agreement shall be binding upon the
executors, administrators, heirs, successors and assigns of the Participant.

     E. Term of Option.

          This Option may be exercised only within the term set out in the Notice of Grant, and may be
exercised during such term only in accordance with the Plan and the terms of this Award Agreement.

     F. Tax Obligations.

          1. Tax Withholding. In the event that the Company determines that it is required to
withhold any tax as a result of the exercise of this option, the Participant, as a condition to the
exercise of this option, must pay or provide for any Option Tax Liability. Payment of any
liability arising under the terms of the Joint Election shall be payable in accordance with the
terms of the Joint Election.

          2. Taxation Consequences. The Participant should obtain advice from an appropriate
independent professional adviser in relation to the United Kingdom taxation implications of the
grant, exercise, assignment, release, cancellation or any other disposal of this Option (the
"Trigger Event”) pursuant to the Plan and on any subsequent sale of the Option Shares. The
Participant should also take advice in respect of the United Kingdom taxation indemnity provisions
comprising Sections G.1. and G.2. below.

     G. Participants Taxation Indemnity.

          1. To the extent permitted by law, the Participant hereby agrees to indemnify and keep
indemnified the Company and the Company as trustee for and on behalf of any related corporation, in
respect of any liability or obligation of the Company and/or any related corporation to account for
income tax (under PAYE) or any other taxation provisions and primary Class 1 National Insurance
Contributions (“NICs”) in the United Kingdom to the extent arising from a Trigger Event or arising
out of the acquisition, retention and disposal of the Shares acquired pursuant to this Option.

          2. The Company shall not be obliged to allot and issue any Shares or any interest in Shares
pursuant to the exercise of an Option unless and until the Participant has paid to the Company such
sum as is, in the opinion of the Company, sufficient to indemnify the Company in full against any
liability the

-3-

 

Company has to account to HM Revenue & Customs for any amount of, or representing, income tax
and/or primary NICs (the “Option Tax Liability”), or the Participant has made such other
arrangement as in the opinion of the Company will ensure that the full amount of any Option Tax
Liability will be recovered from the Participant within such period as the Company may then
determine.

          3. In the absence of any such other arrangement being made, the Company shall have the right
to retain out of the aggregate number of shares to which the Participant would have otherwise been
entitled upon the exercise of this option, such number of Shares as, in the opinion of the Company,
will enable the Company to sell as agent for the Participant (at the best price which can
reasonably expect to be obtained at the time of the sale) and to pay over to the Company sufficient
monies out of the net proceeds of sale, after deduction of all fees, commissions and expenses
incurred in relation to such sale, to satisfy the Participant’s liability under such indemnity.

     H. Employer’s NICs. As consideration of the grant of an Option under the Plan the Participant
has joined with the Company, or if and to the extent that there is a change in the law, any other
company or person who is or becomes a secondary contributor for NIC purposes in respect of this
Option (the “Secondary Contributor”) in making an election (in such terms and such form as provided
in paragraphs 3A and 3B of Schedule 1 to the Social Security Contributions and Benefits Act 1992)
which has been approved by HM Revenue & Customs (the “Joint Election”), for the transfer of the
whole or any liability of the Secondary Contributor to Employer’s Class 1 NICs to be transferred to
the Participant.

     I. Data Protection.

          1. In order to facilitate the administration of the Plan, it will be necessary for the Company
(or its payroll administrators) to collect, hold and process certain personal information about the
Participant and to transfer this data to the Company and to certain third parties such as brokers
with whom the Participant may elect to deposit any share capital under the Plan, including E*TRADE
FINANCIAL. The Participant consents to the Company (or its payroll administrators) collecting,
holding and processing its personal data and transferring this data to any other third parties
insofar as is reasonably necessary to implement, administer and manage the Plan.

          2. Where the transfer is to be to a destination outside the European Economic Area, the
Company shall take reasonable steps to ensure that the Participant’s personal data continues to be
adequately protected and securely held.

          3. The Participant understands that the Participant may, at any time, view its personal data,
require any necessary corrections to it or withdraw the consents herein in writing by contacting
the Human Resources Department of the Company (but acknowledges that without the use of such data
it may not be practicable for the Company to administer the Participant’s involvement in the Plan
in a timely fashion or at all and this may be detrimental to the Participant).

     J. Entire Agreement; Governing Law.

          The Plan is incorporated herein by reference. The Plan and this Award Agreement constitute
the entire agreement of the parties with respect to the subject matter hereof and supersede in
their entirety all prior undertakings and agreements of the Company and Participant with respect to
the subject matter hereof, and may not be modified adversely to Participant’s interest except by
means of a writing signed by the Company and Participant. This grant of Options and the provisions
of this Award Agreement are governed by and construed in accordance with the internal substantive
laws, but not the choice of law rules, of the State of Utah. For purposes of litigating any
dispute that arises directly or indirectly from the relationship of the parties evidenced by this
grant or the Award Agreement, the parties hereby submit to and consent to the

-4-

 

exclusive jurisdiction of the State of Utah and agree that such litigation shall be conducted
only in the courts of Utah, Fourth District, or the federal courts for the United States for the
10th Circuit, and no other courts, where this grant is made and/or to be performed.

     K. NO GUARANTEE OF CONTINUED SERVICE.

          PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF SHARES PURSUANT TO THE VESTING
SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS AN EMPLOYEE OF THE COMPANY (OR THE PARENT OR
SUBSIDIARY EMPLOYING PARTICIPANT) AND NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED AN OPTION
OR PURCHASING SHARES HEREUNDER. PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES THAT THIS AWARD
AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE VESTING SCHEDULE SET FORTH HEREIN DO NOT
CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS AN EMPLOYEE FOR THE VESTING
PERIOD, FOR ANY PERIOD, OR AT ALL, AND WILL NOT INTERFERE WITH PARTICIPANT’S RIGHT OR THE RIGHT OF
THE COMPANY (OR THE PARENT OR SUBSIDIARY EMPLOYING PARTICIPANT) TO TERMINATE PARTICIPANT’S
RELATIONSHIP AS AN EMPLOYEE AT ANY TIME, WITH OR WITHOUT CAUSE.

     L. Nature of Grant.

          In accepting the grant, Participant acknowledges that:

          1. the Plan is established voluntarily by the Company, it is discretionary in nature and it
may be modified, amended, suspended or terminated by the Company at any time, unless otherwise
provided in the Plan and this Award Agreement;

          2. the grant of the Option is voluntary and occasional and does not create any contractual or
other right to receive future grants of Options, or benefits in lieu of Options, even if Options
have been granted repeatedly in the past;

          3. all decisions with respect to future Option grants, if any, will be at the sole discretion
of the Company;

          4. Participant is voluntarily participating in the Plan;

          5. the Option is an extraordinary item that does not constitute compensation of any kind for
services of any kind rendered to the Company or the Employer, and which is outside the scope of
Participant’s employment contract, if any;

          6. the Option is not part of normal or expected compensation or salary for any purposes,
including, but not limited to, calculating any severance, resignation, termination, redundancy, end
of service payments, bonuses, long-service awards, pension or retirement benefits or similar
payments and in no event should be considered as compensation for, or relating in any way to, past
services for the Company or the Employer;

          7. in the event that Participant is not an employee of the Company, the Option grant and
Participant’s participation in the Plan will not be interpreted to form an employment contract or
relationship with the Company; and furthermore, the Option grant will not be interpreted to form an
employment contract with any Parent, Subsidiary or affiliate of the Company;

-5-

 

          8. the future value of the underlying Shares is unknown and cannot be predicted with
certainty;

          9. if the underlying Shares do not increase in value, the Option will have no value;

          10. if Participant exercises the Option and obtains Shares, the value of those Shares acquired
upon exercise may increase or decrease in value, even below the Exercise Price;

          11. in consideration of the grant of the Option, no claim or entitlement to compensation or
damages shall arise from termination of the Option or diminution in value of the Option or Shares
purchased through exercise of the Option resulting from termination of Participant’s status as a
Service Provider by the Company or the Employer (for any reason whatsoever and whether or not in
breach of local labor laws) and Participant irrevocably releases the Company and the Employer from
any such claim that may arise; if, notwithstanding the foregoing, any such claim is found by a
court of competent jurisdiction to have arisen, then, by signing this Award Agreement, Participant
shall be deemed irrevocably to have waived any entitlement to pursue such claim;

          12. in the event of termination of Participant’s status as a Service Provider (whether or not
in breach of local labor laws), Participant’s right to vest in the Option under the Plan, if any,
will terminate effective as of the date that Participant is no longer actively a Service Provider
and will not be extended by any notice period mandated under local law (e.g., active service would
not include a period of “garden leave” or similar period pursuant to local law); furthermore, in
the event of termination of active service as a Service Provider (whether or not in breach of local
labor laws), Participant’s right to exercise the Option after termination of service, if any, will
be measured by the date of termination of Participant’s active service and will not be extended by
any notice period mandated under local law; the Administrator shall have the exclusive discretion
to determine when Participant is no longer actively a Service Provider for purposes of the
Participant’s Option grant;

          13. the Company is not providing any tax, legal or financial advice, nor is the Company making
any recommendations regarding Participant’s participation in the Plan, or Participant’s acquisition
or sale of the underlying Shares; and

          14. Participant is hereby advised to consult with Participant’s own personal tax, legal and
financial advisors regarding Participant’s participation in the Plan before taking any action
related to the Plan.

     M. Language.

          If Participant has received this Award Agreement or any other document related to the Plan
translated into a language other than English and if the translated version is different than the
English version, the English version will control, unless otherwise prescribed by local law.

     N. Electronic Delivery.

          The Company may, in its sole discretion, decide to deliver any documents related to the
Participant’s participation in the Plan by electronic means or to request Participant’s consent to
participate in the Plan by electronic means. Participant hereby consents to receive such documents
by electronic delivery and, if requested, to agree to participate in the Plan through an on-line or
electronic system established and maintained by the Company or a third party designated by the
Company.

-6-

 

     O. Severability.

          The provisions of this Award Agreement are severable and if any one or more provisions are
determined to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions
shall nevertheless be binding and enforceable.

[Remainder of Page Intentionally Left Blank]

-7-

 

     By Participant’s signature and the signature of the Company’s representative below,
Participant and the Company agree that this Option is granted under and governed by the terms and
conditions of the Plan, this Award Agreement and the Joint Election. Participant has reviewed the
Plan, this Award Agreement and the Joint Election in their entirety, has had an opportunity to
obtain the advice of counsel prior to executing this Award Agreement and the Joint Election and
fully understands all provisions of the Plan, this Award Agreement and the Joint Election.
Participant hereby agrees to accept as binding, conclusive and final all decisions or
interpretations of the Administrator upon any questions relating to the Plan, Award Agreement and
the Joint Election. Participant further agrees to notify the Company upon any change in the
residence address indicated below.

	 	 	 
	PARTICIPANT:	 	OMNITURE, INC.
	 
	 	 	 
	[name]

	 	[Officer name]
	 

	 	[Title]
	 
	 	 
	Residence Address:
	 	 
	 
	 	 
	[address 1]

[city state zip]
	 	 

-8-

 

EXHIBIT A

UK SUB-PLAN OF THE

OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN

EXERCISE NOTICE

Omniture, Inc.

550 East Timpanogos Circle

Orem, Utah 84097

United States of America

Attention: Stock Plan Administration

     1. Exercise of Option. Effective as of today, _________, ______, the
undersigned (“Purchaser”) hereby elects to exercise Purchaser’s option (the ‘Option”) to purchase
_________ shares (the “Shares”) of the Common Stock of Omniture, Inc. (the “Company”) under
and pursuant to the UK Sub-plan of the Omniture, Inc. 2006 Equity Incentive Plan (the “Plan”) and
the Award Agreement dated
_________ (the “Award Agreement”) and the Joint Election dated
_________. The Exercise Price for the Shares will be $_________.______, as required by the Award
Agreement.

     2. Delivery of Payment. Purchaser herewith delivers to the Company:

	 	(a)	 	the full Exercise Price for the Shares;
	 
	 	(b)	 	payment in respect of the Option Tax Liability (as defined in the
Award Agreement); and
	 
	 	(c)	 	confirmation that the Purchaser has delivered to the Secondary
Contributor (as defined in the Award Agreement) the liability pursuant to the
Joint Election and the Section 431 Election as set forth in the Award
Agreement.

     3. Representations of Purchaser. Purchaser acknowledges that Purchaser has received,
read and understood the Plan and the Award Agreement and agrees to abide by and be bound by their
terms and conditions.

     4. Rights as Stockholder. Until the issuance (as evidenced by the appropriate entry
on the books of the Company or of a duly authorized transfer agent of the Company) of the Shares,
no right to vote or receive dividends or any other rights as a stockholder will exist with respect
to the Optioned Stock, notwithstanding the exercise of the Option. The Shares so acquired will be
issued to Purchaser as soon as practicable after exercise of the Option. No adjustment will be
made for a dividend or other right for which the record date is prior to the date of issuance,
except as provided in Section 13 of the Plan.

     5. Tax Consultation. Purchaser understands that Purchaser may suffer adverse tax
consequences as a result of Purchaser’s purchase or disposition of the Shares. Purchaser
represents that Purchaser has consulted with any tax consultants Purchaser deems advisable in
connection with the purchase or disposition of the Shares and that Purchaser is not relying on the
Company for any tax advice.

 

 

     6. Entire Agreement; Governing Law. The Plan, the Award Agreement and the Joint
Election are incorporated herein by reference. This Exercise Notice, the Plan, the Award Agreement
and the Joint Election constitute the entire agreement of the parties with respect to the subject
matter hereof and supersede in their entirety all prior undertakings and agreements of the Company
and Purchaser with respect to the subject matter hereof, and may not be modified adversely to the
Purchaser’s interest except by means of a writing signed by the Company and Purchaser. The terms of
this Exercise Notice are governed by, and construed in accordance with, the internal substantive
laws, but not the choice of law rules, of the State of Utah. For purposes of litigating any
dispute that arises directly or indirectly from the relationship of the parties evidenced by the
Option grant or the terms of the Award Agreement, the parties hereby submit to and consent to the
exclusive jurisdiction of the State of Utah and agree that such litigation shall be conducted only
in the courts of Utah, Fourth District, or the federal courts for the United States for the
10th Circuit, and no other courts, where this Option grant is made and/or to be
performed.

	 	 	 
	Submitted by:

	 	  Accepted by:
	 
	 	 
	PURCHASER:

	 	  OMNITURE, INC.:

	 	 	 	 	 	 	 	 	 
	Signature:

	 	 	 	By:	 	 	 	 
	 

	 	 

	 	 
	 	 

	 	 
	 
	 	 	 	 	 	 	 	 
	Name:

	 	 	 	Name:	 	 	 	 
	 

	 	 
	 	 
	 	 	 	 
	 

	 	(please print)	 	 	 	 	 	 
	 

	 	 	 	Title:	 	 	 	 
	 

	 	 	 	 
	 	 	 	 
	Residence Address:
	 	 	 	 	 	 	 	 
	 

	 	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	 

	 	 	 	Address:	 	 	 	 
	 	 	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	 	 	 	 	Omniture, Inc.	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	 	 	550 East Timpanogos Circle

Orem, Utah 84097

United States of America

Attention: Stock Plan Administration	 	 

-2-

 

EXHIBIT B

Joint
Election under s431 ITEPA 2003 for full or partial disapplication of

Chapter 2 Income Tax (Earnings and Pensions) Act 2003

One Part Election

1. Between

	 	 	 	 	 
	 

	 	the Employee:
	 	[insert name of employee]  
	 
	 	 	 	 
	 

	 	whose National Insurance Number is:
	 	[insert NINO]
	 
	 	 	 	 
	 

	 	and	 	 
	 
	 	 	 	 
	 

	 	the Company (who is the Employee’s employer):
	 	Omniture Limited
	 
	 	 	 	 
	 

	 	of Company Registration Number:
	 	[Co Reg. No.]

2. Purpose of Election

     This joint election is made pursuant to section 431(1) or 431(2) Income Tax (Earnings and
Pensions) Act 2003 (ITEPA) and applies where employment-related securities, which are restricted
securities by reason of section 423 ITEPA, are acquired.

     The effect of an election under section 431(1) is that, for the relevant Income Tax and NIC
purposes, the employment-related securities and their market value will be treated as if they were
not restricted securities and that sections 425 to 430 ITEPA do not apply. An election under
section 431(2) will ignore one or more of the restrictions in computing the charge on acquisition.
Additional Income Tax will be payable (with PAYE and NIC where the securities are Readily
Convertible Assets).

     Should the value of the securities fall following the acquisition, it is possible that Income
Tax/NIC that would have arisen because of any future chargeable event (in the absence of an
election) would have been less than the Income Tax/NIC due by reason of this election. Should this
be the case, there is no Income Tax/NIC relief available under Part 7 of ITEPA 2003; nor is it
available if the securities acquired are subsequently transferred, forfeited or revert to the
original owner.

 

 

3. Application

     This joint election is made not later than 14 days after the date of acquisition of the
securities by the employee and applies to:

	 	 	 	 	 
	 

	 	Number of securities:
	 	[insert number]
	 
	 

	 	Description of securities:
	 	Common Stock of Omniture, Inc.
	 
	 

	 	Name of issuer of securities:
	 	Omniture, Inc

     To be acquired by the Employee after _________, ______, under the terms of the UK
Sub-Plan of the Omniture, Inc. 2006 Equity Incentive Plan.

4. Extent of Application

     This election disapplies S.431(1) ITEPA: All restrictions attaching to the securities.

5. Declaration

     This election will become irrevocable upon the later of its signing or the acquisition (and
each subsequent acquisition) of employment-related securities to which this election applies.

     In signing this joint election, we agree to be bound by its terms as stated above.

	 	 	 	 	 
	 

	 	 

	 	     /     /     
	 

	 	Signature (Employee)
	 	Date
	 
	 	 	 	 
	 

	 	 

	 	     /     /     
	 

	 	Signature (for and on behalf of the company)
	 	Date
	 
	 	 	 	 
	 

	 	 	 	 
	 

	 	Position in company	 	 

-2-

 

     DATED:                
    ,     
 

OMNITURE INC.

- and -

OMNITURE LIMITED

- and -

PARTICIPANT

 

 

JOINT ELECTION

RELATING TO THE UK SUB-PLAN OF

THE OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN

 

TAYLOR WESSING LLP

Carmelite

50 Victoria Embankment

Blackfriars

London EC4Y 0DX

Tel: +44 (0)20 7300 7000

Fax: +44 (0)20 7300 7100

DX 41 London

Ref: DNK/AXC

 

 

JOINT ELECTION

          BETWEEN

	(1)	 	OMNITURE INC. whose office is located at 550 East Timpanogos Circle, Orem, Utah 84097,
United States of America (the “Company”);
	 
	(2)	 	OMNITURE LIMITED (company registration number 05149955) whose registered office is located at
Whitefriars, Lewins Mead, Bristol BS21 2NT (the “Employer”); and
	 
	(3)	 	[Insert Name of Participant] of [insert address of Participant] (the “Participant” which
shall include his executors or administrators in the case of his death).

          INTRODUCTION

	(A)	 	The Participant may be granted, from time to time, equity awards (each one an “Award”) to
acquire shares of common stock of the Company (the “Shares”) on terms to be set out in Award
Agreements to be issued pursuant to the UK Sub-Plan of the Omniture Inc. 2006 Equity Incentive
Plan (the “Plan”).

	(B)	 	This joint election (the “Joint Election”) is in an approved format. The grant, exercise,
cancellation, release, assignment or other disposal of an Award is subject to the Participant
entering into this Joint Election.

	(C)	 	The Participant is currently an employee of the Company.

	(D)	 	The exercise, release, cancellation, assignment or other disposal of an Award (a “Trigger
Event”) (whether in whole or in part), may result in the Company or, if and to the extent that
there is a change in law, any other company or person who becomes the secondary contributor
for National Insurance contributions (“NIC”) purposes at the time of such Trigger Event having
a liability to pay employer’s (secondary) Class I NICs (or any tax or social security premiums
which may be introduced in substitution or in addition thereto) in respect of such Trigger
Event.

	(E)	 	Where the context so admits, any reference in this Joint Election:

	 	(i)	 	to the singular number shall be construed as if it referred also to the
plural number and vice versa;
	 
	 	(ii)	 	to the masculine gender shall be construed as though it referred also to the
feminine gender;

 

 

	 	(iii)	 	to a statute or statutory provision shall be construed as if it referred
also to that statute or provision as for the time being amended or re-enacted; and
	 
	 	(iv)	 	Shares means shares of common stock of the Company.

2

 

AGREED TERMS

	1.	 	Joint Election
	 
	1.1	 	It is a condition of the exercise, cancellation, release, assignment or other disposal of an
Award that the Participant has entered into this Joint Election with the Company.
	 
	1.2	 	The Participant and the Company elect to transfer the liability (the “Liability”) for all of
the employer’s (Secondary) Class I NICs referred to in (D) above and charged on payments or
other benefits arising on a Trigger Event and treated as remuneration and earnings pursuant to
section 4(4)(a) of the Social Security Contributions and Benefit Act 1992 (“SSCBA”) to the
Participant. This Joint Election is made pursuant to an arrangement authorised by paragraph
3B, Schedule 1 of the SSCBA.
	 
	1.3	 	This Joint Election does not apply in relation to any liability, or any part of any
liability, arising as a result of regulations being given retrospective effect by virtue of
section 4B(2) of the Social Security Contributions and Benefits Act 1992 or the Social
Security Contributions and Benefits (Northern Ireland) Act 1992.
	 
	2.	 	Restriction on registration until liability paid by Participant
	 
	 	 	The Participant hereby agrees that no Shares shall be registered in his name until he has
met the Liability as a result of a Trigger Event in accordance with this Joint Election.
	 
	3.	 	Payment
	 
	3.1	 	Where, in relation to an Award, the Participant is liable, or is in accordance with current
practice at the date of the Trigger Event believed by the Company to be liable (where it is
believed that the shares under option are readily convertible assets), to account to the HM
Revenue & Customs for the Liability, the Participant and the Company agree that, upon receipt
of the funds to meet the Liability from the Participant, such funds to meet the Liability
shall be paid to the Collector of Taxes or other relevant taxation authority by the Company on
the Participant’s behalf within 14 days of the end of the income tax month in which the gain
on the Option was made (“the 14 day period”) and for the purposes of securing payment of the
Liability the Participant will on the occurrence of a Trigger Event:

	 	(a)	 	pay to the Company a cash amount equal to the Liability; and/or
	 
	 	(b)	 	suffer a deduction from salary or other remuneration due to the Participant
such deduction being in an amount not exceeding the Liability; and/or
	 
	 	(c)	 	at the request of the Company enter into such arrangement or arrangements
necessary or expedient with such person or persons (including the appointment of a
nominee on behalf of the Participant) to effect the sale of Shares acquired through
the exercise of the Option to cover all or any part of

3

 

the Liability and use the proceeds to pay the Company a cash amount equal to the
Liability.

	3.2	 	The Participant hereby irrevocably appoints the Company as his attorney with full power in
his name to execute or sign any document and do any other thing which the Company may consider
desirable for the purpose of giving effect to the Participant satisfying the Liability under
clause 3.1 and satisfying any penalties and interest under clause 3.4, save that this power of
attorney shall be limited as set out below. The Participant further agrees to ratify and
confirm whatever the Company may lawfully do as his attorney. The power of attorney granted
in this clause shall be limited to the grant of a right for the Company to enter into such an
arrangement (as envisaged by clause 3.1(c)) on the Participant’s behalf to sell sufficient of
the Shares issued or transferred to the Participant on the exercise of the Option to meet the
Liability pursuant to clause 3.1 and any penalty or interest arising under clause 3.4.
	 
	3.3	 	The Company shall pass all monies it has collected from the Participant in respect of the
Liability to the Collector of Taxes by no later than 14 days after the end of the income tax
month in which the Trigger Event occurred. The Company shall be responsible for any penalties
or interest that may arise in respect of the Liability from any failure on its part after it
has collected any monies from the Participant to pass the Liability to the Collector of Taxes
within the said 14 days period.
	 
	3.4	 	If the Participant has failed to pay all or part of the Liability to the Company within the
14 day period the Participant hereby indemnifies the Company against such penalties or
interest that the Company would have to pay in respect of the late payment of all or part of
the Liability to the Collector of Taxes.
	 
	4.	 	Termination of Joint Election
	 
	4.1	 	This Joint Election shall cease to have effect on the occurrence of any of the following:

	 	(a)	 	if the terms of this Joint Election are satisfied in the reasonable opinion
of the Company and the Participant;
	 
	 	(b)	 	if the Company and the Participant jointly agree in writing to revoke this
Joint Election;
	 
	 	(c)	 	if the HM Revenue & Customs withdraws approval of this Joint Election so far
as it relates to share options covered by the Joint Election but not yet granted;
	 
	 	(d)	 	if the Options lapse or no Option is otherwise capable of being exercised
pursuant to the UK Sub-Plan of the Plan; and/or
	 
	 	(e)	 	if the Company serves notice on the Participant that the Joint Election is to
cease to have effect.

4

 

	5.	 	Further assurance
	 
	5.1	 	The Company and the Participant shall do all such things and execute all such documents as
may be necessary or desirable to ensure that this Joint Election complies with all relevant
legislation and/or HM Revenue & Customs requirements.
	 
	5.2	 	The Participant shall notify the Company in writing of any Trigger Event which occurs in
relation to an Award within three (3) days of such Trigger Event.
	 
	6.	 	Secondary Contributor
	 
	 	 	The Company enters into this Joint Election on its own behalf, or, if and to the extent
that there is a change in law, any other company or person who is or becomes a secondary
contributor for NIC purposes in respect of an Award. It is agreed that the Company can
enforce the terms of this Joint Election against the Participant on behalf of any such
company.
	 
	7.	 	Binding Effect
	 
	7.1	 	The Participant agrees to be bound by the terms of this Joint Election and for the avoidance
of doubt the Participant shall continue to be bound by the terms of this Joint Election
regardless of which country the Participant is working in when the Liability arises and
regardless of whether the Participant is an employee of the Company when the Liability arises.
	 
	7.2	 	The Company agrees to be bound by the terms of this Joint Election and for the avoidance of
doubt the Company shall continue to be bound by the terms of this Joint Election regardless of
which country the Participant is working in when the Liability arises and regardless of
whether the Participant is an employee of the Company when the Liability arises.
	 
	8.	 	Governing Law
	 
	 	 	This Joint Election shall be governed by and construed in accordance with English law and
the parties irrevocably submit to the non-exclusive jurisdiction of the English Courts to
settle any claims, disputes or issues which may arise out of this deed.This Joint Election
has been executed and delivered as a deed on the date written above.

5

 

     SIGNED as a Deed by [Insert Name of Participant]:                    

	 	 	 	 	 	 	 
	in the presence of:	 	 	 	 
	 
	 	 	 	 	 	 
	Witness signature:
	 	 	 	 	 	 
	 

	 	 

	 	 	 	 
	 
	 	 	 	 	 	 
	Name:
	 	 	 	 	 	 
	 

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	Address:
	 	 	 	 	 	 
	 

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	Occupation:
	 	 	 	 	 	 
	 

	 	 	 	 	 	 

SIGNED as a DEED

by OMNITURE INC.

acting by the under-mentioned

person(s) acting on the authority

of the Company in accordance

with the laws of the territory of

its incorporation:

	 	 	 
	 

	 	 
	 

	 	Authorised signatory
	 
	 	 
	 
	 

	 	 
	 

	 	Authorised signatory

          SIGNED as a DEED

by OMNITURE LIMITED

     acting by:

	 	 	 
	 

	 	 
	 

	 	Director          
	 
	 	 
	 
	 

	 	 
	 

	 	Director / Secretary     

6

 

[FORM OF U.S. RESTRICTED STOCK UNIT AWARD]

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

RESTRICTED STOCK UNIT AWARD AGREEMENT

     Unless otherwise defined herein, the terms defined in the 2006 Equity Incentive Plan (the
“Plan”) will have the same defined meanings in this Restricted Stock Unit Award Agreement (the
“Award Agreement”).

			
	I.	 	NOTICE OF RESTRICTED STOCK UNIT GRANT

	 	 	 	 	 	 	 
	 

	 	Participant’s Name:
	 	[INSERT NAME]
	 	 
	 
	 	 	 	 	 	 
	 

	 	Participant’s Address:
	 	[INSERT ADDRESS]	 	 

     You have been granted the right to receive an Award of Restricted Stock Units, subject to the
terms and conditions of the Plan and this Award Agreement, as follows:

	 	 	 	 	 	 	 
	 

	 	Grant Number:
	 	[INSERT GRANT NUMBER]
	 	 
	 
	 	 	 	 	 	 
	 

	 	Date of Grant:
	 	[INSERT GRANT DATE]	 	 
	 
	 	 	 	 	 	 
	 

	 	Vesting Commencement Date:
	 	[INSERT VCD]	 	 
	 
	 	 	 	 	 	 
	 

	 	Number of Restricted Stock Units:
	 	[INSERT NUMBER OF SHARES]	 	 

     Vesting Schedule:

     Subject to any acceleration provisions contained in the Plan or set forth below, the
Restricted Stock Unit will vest in accordance with the following schedule:

          [INSERT VESTING SCHEDULE]

     In the event Participant ceases to be a Service Provider for any or no reason before
Participant vests in the Restricted Stock Unit, the Restricted Stock Unit and Participant’s right
to acquire any Shares hereunder will immediately terminate.

			
	II.	 	AGREEMENT

     A. Grant of Restricted Stock Unit.

          The Administrator hereby grants to the individual named in the Notice of Grant attached as
Part I of this Award Agreement (the “Participant”) under the Plan an Award of Restricted Stock
Units, subject to all of the terms and conditions in this Award Agreement and the Plan, which is
incorporated herein by reference. Subject to Section 18(c) of the Plan, in the event of a conflict
between the terms and

-1-

 

conditions of the Plan and the terms and conditions of this Award Agreement, the terms and
conditions of the Plan will prevail.

     B. Company’s Obligation to Pay.

          Each Restricted Stock Unit represents the right to receive a Share on the date it vests.
Unless and until the Restricted Stock Units will have vested in the manner set forth in Section C,
Participant will have no right to payment of any such Restricted Stock Units. Prior to actual
payment of any vested Restricted Stock Units, such Restricted Stock Unit will represent an
unsecured obligation of the Company, payable (if at all) only from the general assets of the
Company. Any Restricted Stock Units that vest in accordance with Sections C or D will be paid to
Participant (or in the event of Participant’s death, to his or her estate) in whole Shares, subject
to Participant satisfying any applicable tax withholding obligations as set forth in Section G.
Subject to the provisions of Section D, such vested Restricted Stock Units shall be paid in Shares
as soon as practicable after vesting, but in each such case within the period ending no later than
the date that is two and one half (21/2) months from the end of the Company’s tax year that includes
the vesting date.

     C. Vesting Schedule.

          Except as provided in Section D, and subject to Section E, the Restricted Stock Units awarded
by this Award Agreement will vest in accordance with the vesting provisions set forth in the Notice
of Grant attached as Part I of this Award Agreement. Restricted Stock Units scheduled to vest on a
certain date or upon the occurrence of a certain condition will not vest in Participant in
accordance with any of the provisions of this Award Agreement, unless Participant will have been
continuously a Service Provider from the Date of Grant until the date such vesting occurs.

     D. Administrator Discretion.

          The Administrator, in its discretion, may accelerate the vesting of the balance, or some
lesser portion of the balance, of the unvested Restricted Stock Units at any time, subject to the
terms of the Plan. If so accelerated, such Restricted Stock Units will be considered as having
vested as of the date specified by the Administrator.

          Notwithstanding anything in the Plan or this Award Agreement to the contrary, if the vesting
of the balance, or some lesser portion of the balance, of the Restricted Stock Units is accelerated
in connection with Participant’s termination as a Service Provider (provided that such termination
is a “separation from service” within the meaning of Section 409A, as determined by the Company),
other than due to death, and if (x) Participant is a “specified employee” within the meaning of
Section 409A at the time of such termination as a Service Provider and (y) the payment of such
accelerated Restricted Stock Units will result in the imposition of additional tax under Section
409A if paid to Participant on or within the six (6) month period following Participant’s
termination as a Service Provider, then the payment of such accelerated Restricted Stock Units will
not be made until the date six (6) months and one (1) day following the date of Participant’s
termination as a Service Provider, unless the Participant dies following his or her termination as
a Service Provider, in which case, the Restricted Stock Units will be paid in Shares to the
Participant’s estate as soon as practicable following his or her death. It is the intent of this
Award Agreement to comply with the requirements of Section 409A so that none of the Restricted
Stock Units provided under this Award Agreement or Shares issuable thereunder will be subject to
the additional tax imposed under Section 409A, and any ambiguities herein will be interpreted to so
comply. For purposes of this Award Agreement, “Section 409A” means Section 409A of the Code, and
any

-2-

 

proposed, temporary or final Treasury Regulations and Internal Revenue Service guidance
thereunder, as each may be amended from time to time.

     E. Forfeiture upon Termination of Status as a Service Provider.

          Notwithstanding any contrary provision of this Award Agreement, the balance of the Restricted
Stock Units that have not vested as of the time of Participant’s termination as a Service Provider
for any or no reason and Participant’s right to acquire any Shares hereunder will immediately
terminate.

     F. Death of Participant.

          Any distribution or delivery to be made to Participant under this Award Agreement will, if
Participant is then deceased, be made to Participant’s designated beneficiary, or if no beneficiary
survives Participant, the administrator or executor of Participant’s estate. Any such transferee
must furnish the Company with (a) written notice of his or her status as transferee, and (b)
evidence satisfactory to the Company to establish the validity of the transfer and compliance with
any laws or regulations pertaining to said transfer.

     G. Withholding of Taxes.

          Notwithstanding any contrary provision of this Award Agreement, no certificate representing
the Shares will be issued to Participant, unless and until satisfactory arrangements (as determined
by the Administrator) will have been made by Participant with respect to the payment of income,
employment and other taxes which the Company determines must be withheld with respect to such
Shares. The Administrator, in its sole discretion and pursuant to such procedures as it may
specify from time to time, may permit Participant to satisfy such tax withholding obligation, in
whole or in part (without limitation) by (a) paying cash, (b) electing to have the Company withhold
otherwise deliverable cash or Shares having a Fair Market Value equal to the minimum amount
required to be withheld, or (c) delivering to the Company already-owned Shares having a Fair Market
Value equal to the amount required to be withheld. To the extent determined appropriate by the
Company in its discretion, it shall have the right (but not the obligation) to satisfy any tax
withholding obligations by reducing the number of Shares otherwise deliverable to Participant. If
Participant fails to make satisfactory arrangements for the payment of any required tax withholding
obligations hereunder at the time any applicable Restricted Stock Units otherwise are scheduled to
vest pursuant to Sections C or D, Participant will permanently forfeit such Restricted Stock Units
and any right to receive Shares thereunder and the Restricted Stock Units will be returned to the
Company at no cost to the Company.

     H. Entire Agreement; Governing Law.

          The Plan is incorporated herein by reference. The Plan and this Award Agreement constitute
the entire agreement of the parties with respect to the subject matter hereof and supersede in
their entirety all prior undertakings and agreements of the Company and Participant with respect to
the subject matter hereof, and may not be modified adversely to Participant’s interest except by
means of a writing signed by the Company and Participant. Notwithstanding anything to the contrary
in the Plan or this Award Agreement, the Company reserves the right to revise this Award Agreement
as it deems necessary or advisable, in its sole discretion and without the consent of Participant,
to comply with Section 409A or to otherwise avoid imposition of any additional tax or income
recognition under Section 409A in connection to this Award of Restricted Stock Units. This Award
Agreement is governed by the internal substantive laws, but not the choice of law rules, of Utah.
For purposes of litigating any dispute

-3-

 

that arises directly or indirectly from the relationship of the parties evidenced by this
grant or the Agreement, the parties hereby submit to and consent to the exclusive jurisdiction of
the State of Utah and agree that such litigation shall be conducted only in the courts of Utah,
Fourth District, or the federal courts for the United States for the 10th Circuit, and
no other courts, where this grant is made and/or to be performed.

     I. Rights as Stockholder.

          Neither Participant nor any person claiming under or through Participant will have any of the
rights or privileges of a stockholder of the Company in respect of any Shares deliverable hereunder
unless and until certificates representing such Shares will have been issued, recorded on the
records of the Company or its transfer agents or registrars, and delivered to Participant. After
such issuance, recordation and delivery, Participant will have all the rights of a stockholder of
the Company with respect to voting such Shares and receipt of dividends and distributions on such
Shares.

     J. NO GUARANTEE OF CONTINUED SERVICE.

          PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF THE RESTRICTED STOCK UNITS PURSUANT TO
THE VESTING SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS A SERVICE PROVIDER AT THE WILL OF THE
COMPANY (OR THE PARENT OR SUBSIDIARY EMPLOYING OR RETAINING PARTICIPANT) AND NOT THROUGH THE ACT OF
BEING HIRED, BEING GRANTED THIS AWARD OF RESTRICTED STOCK UNITS OR ACQUIRING SHARES HEREUNDER.
PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES THAT THIS AWARD AGREEMENT, THE TRANSACTIONS
CONTEMPLATED HEREUNDER AND THE VESTING SCHEDULE SET FORTH HEREIN DO NOT CONSTITUTE AN EXPRESS OR
IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY
PERIOD, OR AT ALL, AND WILL NOT INTERFERE IN ANY WAY WITH PARTICIPANT’S RIGHT OR THE RIGHT OF THE
COMPANY (OR THE PARENT OR SUBSIDIARY EMPLOYING OR RETAINING PARTICIPANT) TO TERMINATE PARTICIPANT’S
RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH OR WITHOUT CAUSE.

     K. Data Privacy.

          Participant hereby explicitly and unambiguously consents to the collection, use and transfer,
in electronic or other form, of Participant’s personal data as described in this Award Agreement
and any other Award grant materials by and among, as applicable, the employer, the Company and its
Parents, Subsidiaries and affiliates for the exclusive purpose of implementing, administering and
managing Participant’s participation in the Plan.

          Participant understands that the Company and the employer may hold certain personal
information about Participant, including, but not limited to, Participant’s name, home address and
telephone number, date of birth, social insurance number or other identification number, salary,
nationality, job title, any shares of stock or directorships held in the Company, details of all
Awards or any other entitlement to shares of stock awarded, canceled, exercised, vested, unvested
or outstanding in Participant’s favor, for the exclusive purpose of implementing, administering and
managing the Plan (“Data”).

-4-

 

          Participant understands that Data will be transferred to E*TRADE FINANCIAL, or such other
stock plan service provider as may be selected by the Company in the future, which is assisting the
Company with the implementation, administration and management of the Plan. Participant
understands that the recipients of the Data may be located in the United States or elsewhere, and
that the recipients’ country (e.g., the United States) may have different data privacy laws and
protections than Participant’s country. Participant understands that Participant may request a
list with the names and addresses of any potential recipients of the Data by contacting
Participant’s local human resources representative. Participant authorizes the Company, E*TRADE
FINANCIAL and any other possible recipients which may assist the Company (presently or in the
future) with implementing, administering and managing the Plan to receive, possess, use, retain and
transfer the Data, in electronic or other form, for the sole purpose of implementing, administering
and managing Participant’s participation in the Plan. Participant understands that Data will be
held only as long as is necessary to implement, administer and manage Participant’s participation
in the Plan. Participant understands that Participant may, at any time, view Data, request
additional information about the storage and processing of Data, require any necessary amendments
to Data or refuse or withdraw the consents herein, in any case without cost, by contacting in
writing Participant’s local human resources representative. Participant understands, however, that
refusing or withdrawing consent may affect Participant’s ability to participate in the Plan. For
more information on the consequences of Participant’s refusal to consent or withdrawal of consent,
Participant understands that Participant may contact Participant’s local human resources
representative.

     L. Address for Notices.

          Any notice to be given to the Company under the terms of this Award Agreement will be
addressed to the Company at Ominture, Inc., 550 East Timpanagos Circle Building G, Orem, UT 84097,
or at such other address as the Company may hereafter designate in writing.

     M. Grant is Not Transferable.

          Except to the limited extent provided in Section F, this grant and the rights and privileges
conferred hereby will not be transferred, assigned, pledged or hypothecated in any way (whether by
operation of law or otherwise) and will not be subject to sale under execution, attachment or
similar process. Upon any attempt to transfer, assign, pledge, hypothecate or otherwise dispose of
this grant, or any right or privilege conferred hereby, or upon any attempted sale under any
execution, attachment or similar process, this grant and the rights and privileges conferred hereby
immediately will become null and void.

     N. Binding Agreement.

          Subject to the limitation on the transferability of this grant contained herein, this Award
Agreement will be binding upon and inure to the benefit of the heirs, legatees, legal
representatives, successors and assigns of the parties hereto.

     O. Additional Conditions to Issuance of Stock.

          If at any time the Company will determine, in its discretion, that the listing, registration
or qualification of the Shares upon any securities exchange or under any state or federal law, or
the consent or approval of any governmental regulatory authority is necessary or desirable as a
condition to the issuance of Shares to Participant (or his or her estate), such issuance will not
occur unless and until such listing, registration, qualification, consent or approval will have
been effected or obtained free of any

-5-

 

conditions not acceptable to the Company. Where the Company determines that the delivery of
the payment of any Shares will violate federal securities laws or other applicable laws, the
Company will defer delivery until the earliest date at which the Company reasonably anticipates
that the delivery of Shares will no longer cause such violation. The Company will make all
reasonable efforts to meet the requirements of any such state or federal law or securities exchange
and to obtain any such consent or approval of any such governmental authority.

     P. Administrator Authority.

          The Administrator will have the power to interpret the Plan and this Award Agreement and to
adopt such rules for the administration, interpretation and application of the Plan as are
consistent therewith and to interpret or revoke any such rules (including, but not limited to, the
determination of whether or not any Restricted Stock Units have vested). All actions taken and all
interpretations and determinations made by the Administrator in good faith will be final and
binding upon Participant, the Company and all other interested persons. No member of the
Administrator will be personally liable for any action, determination or interpretation made in
good faith with respect to the Plan or this Award Agreement.

     Q. Electronic Delivery.

          The Company may, in its sole discretion, decide to deliver any documents related to Restricted
Stock Units awarded under the Plan or future Restricted Stock Units that may be awarded under the
Plan by electronic means or request Participant’s consent to participate in the Plan by electronic
means. Participant hereby consents to receive such documents by electronic delivery and, if
requested, to agree to participate in the Plan through an on-line or electronic system established
and maintained by the Company or a third party designated by the Company.

     R. Captions.

          Captions provided herein are for convenience only and are not to serve as a basis for
interpretation or construction of this Award Agreement.

     S. Severability.

          The provisions of this Award Agreement are severable and if any one or more provisions are
determined to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions
shall nevertheless be binding and enforceable.

     T. Amendment, Suspension or Termination of the Plan.

          By accepting this Award, Participant expressly warrants that he or she has received an Award
of Restricted Stock Units under the Plan, and has received, read and understood a description of
the Plan. Participant understands that the Plan is discretionary in nature and may be amended,
suspended or terminated by the Company at any time.

          By Participant’s signature and the signature of the Company’s representative below,
Participant and the Company agree that this Award of Restricted Stock Units is granted under and
governed by the terms and conditions of the Plan and this Award Agreement. Participant has
reviewed the Plan and this Award Agreement in their entirety, has had an opportunity to obtain the
advice of counsel prior to executing this Award Agreement and fully understands all provisions of
the Plan and

-6-

 

Award Agreement. Participant hereby agrees to accept as binding, conclusive and final all
decisions or interpretations of the Administrator upon any questions relating to the Plan and Award
Agreement. Participant further agrees to notify the Company upon any change in the residence
address indicated below.

	 	 	 
	PARTICIPANT:

	 	OMNITURE, INC.
	 
	 	 
	 

	 	 
	Signature

	 	By
	 
	 	 
	 

	 	 
	Print Name

	 	Title
	 
	 	 
	Residence Address:
	 	 
	 
	 
	 	 
	 

	 	 
	 
	 	 
	 

	 	 

-7-

 

[FORM OF N0N-U.S. RESTRICTED STOCK UNIT AWARD AGREEMENT]

OMNITURE, INC.

2006 EQUITY INCENTIVE PLAN

RESTRICTED STOCK UNIT AWARD AGREEMENT

NON-U.S. PARTICIPANTS

     Unless otherwise defined herein, the terms defined in the 2006 Equity Incentive Plan (the
“Plan”) will have the same defined meanings in this Restricted Stock Unit Award Agreement (the
“Award Agreement”).

	I.	 	NOTICE OF RESTRICTED STOCK UNIT GRANT

	 	 	 	 	 	 	 
	 

	 	Participant’s Name:
	 	[INSERT NAME]
	 	 
	 
	 	 	 	 	 	 
	 

	 	Participant’s Address:
	 	[INSERT ADDRESS]	 	 

     You have been granted the right to receive an Award of Restricted Stock Units, subject to the
terms and conditions of the Plan and this Award Agreement, as follows:

	 	 	 	 	 	 	 
	 

	 	Grant Number:
	 	[INSERT GRANT NUMBER]
	 	 
	 
	 	 	 	 	 	 
	 

	 	Date of Grant:
	 	[INSERT GRANT DATE]	 	 
	 
	 	 	 	 	 	 
	 

	 	Vesting Commencement Date:
	 	[INSERT VCD]	 	 
	 
	 	 	 	 	 	 
	 

	 	Number of Restricted Stock Units:
	 	[INSERT NUMBER OF SHARES]	 	 

     Vesting Schedule:

     Subject to any acceleration provisions contained in the Plan or set forth below, the
Restricted Stock Unit will vest in accordance with the following vesting schedule:

     [INSERT VESTING SCHEDULE]

     In the event Participant ceases to be a Service Provider for any or no reason before
Participant vests in the Restricted Stock Units, the Restricted Stock Units and Participant’s right
to acquire any Shares hereunder will immediately terminate.

	II.	 	AGREEMENT

     A. Grant of Restricted Stock Unit.

          The Administrator hereby grants to the individual named in the Notice of Grant attached as
Part I of this Award Agreement (“Participant”) under the Plan an Award of Restricted Stock Units,
subject to all of the terms and conditions in this Award Agreement and the Plan, which is
incorporated herein by reference. Subject to Section 18(c) of the Plan, in the event of a conflict
between the terms and

 

 

conditions of the Plan and the terms and conditions of this Award Agreement, the terms and
conditions of the Plan will prevail.

     B. Company’s Obligation to Pay.

          Each Restricted Stock Unit represents the right to receive a Share on the date it vests.
Unless and until the Restricted Stock Units will have vested in the manner set forth in Section C,
Participant will have no right to payment of any such Restricted Stock Units. Prior to actual
payment of any vested Restricted Stock Units, such Restricted Stock Unit will represent an
unsecured obligation of the Company, payable (if at all) only from the general assets of the
Company. Any Restricted Stock Units that vest in accordance with Sections C or D will be paid to
Participant (or in the event of Participant’s death, to his or her estate) in whole Shares, subject
to Participant satisfying any applicable tax withholding obligations as set forth in Section G.
Subject to the provisions of Section D, such vested Restricted Stock Units shall be paid in Shares
as soon as practicable after vesting, but in each such case within the period ending no later than
the date that is two and one half (21/2) months from the end of the Company’s tax year that includes
the vesting date.

     C. Vesting Schedule.

          Except as provided in Section D, and subject to Section E, the Restricted Stock Units awarded
by this Award Agreement will vest in accordance with the vesting provisions set forth in the Notice
of Grant attached as Part I of this Award Agreement. Restricted Stock Units scheduled to vest on a
certain date or upon the occurrence of a certain condition will not vest in Participant in
accordance with any of the provisions of this Award Agreement, unless Participant will have been
continuously a Service Provider from the Date of Grant until the date such vesting occurs.

     D. Administrator Discretion.

          The Administrator, in its discretion, may accelerate the vesting of the balance, or some
lesser portion of the balance, of the unvested Restricted Stock Units at any time, subject to the
terms of the Plan. If so accelerated, such Restricted Stock Units will be considered as having
vested as of the date specified by the Administrator.

          Notwithstanding anything in the Plan or this Award Agreement to the contrary, if the vesting
of the balance, or some lesser portion of the balance, of the Restricted Stock Units is accelerated
in connection with Participant’s termination as a Service Provider (provided that such termination
is a “separation from service” within the meaning of Section 409A, as determined by the Company),
other than due to death, and if (x) Participant is a “specified employee” within the meaning of
Section 409A at the time of such termination as a Service Provider and (y) the payment of such
accelerated Restricted Stock Units will result in the imposition of additional tax under Section
409A if paid to Participant on or within the six (6) month period following Participant’s
termination as a Service Provider, then the payment of such accelerated Restricted Stock Units will
not be made until the date six (6) months and one (1) day following the date of Participant’s
termination as a Service Provider, unless the Participant dies following his or her termination as
a Service Provider, in which case, the Restricted Stock Units will be paid in Shares to the
Participant’s estate as soon as practicable following his or her death. It is the intent of this
Award Agreement to comply with the requirements of Section 409A so that none of the Restricted
Stock Units provided under this Award Agreement or Shares issuable thereunder will be subject to
the additional tax imposed under Section 409A, and any ambiguities herein will be interpreted to so
comply. For purposes of this Award Agreement, “Section 409A” means Section 409A of the Code, and
any

-2-

 

proposed, temporary or final Treasury Regulations and Internal Revenue Service guidance
thereunder, as each may be amended from time to time.

     E. Forfeiture upon Termination of Status as a Service Provider.

          Notwithstanding any contrary provision of this Award Agreement, the balance of the Restricted
Stock Units that have not vested as of the time of Participant’s termination as a Service Provider
for any or no reason and Participant’s right to acquire any Shares hereunder will immediately
terminate.

     F. Death of Participant.

          Any distribution or delivery to be made to Participant under this Award Agreement will, if
Participant is then deceased, be made to Participant’s designated beneficiary, or if no beneficiary
survives Participant, the administrator or executor of Participant’s estate. Any such transferee
must furnish the Company with (a) written notice of his or her status as transferee, and (b)
evidence satisfactory to the Company to establish the validity of the transfer and compliance with
any laws or regulations pertaining to said transfer.

     G. Withholding of Taxes.

          Regardless of any action the Company or the Parent or Subsidiary employing or retaining
Participant (the “Employer”) takes with respect to any or all income tax (including U.S. federal,
state and local tax and/or non-U.S. tax), social insurance, payroll tax, payment on account or
other tax-related withholding (“Tax-Related Items”), Participant acknowledges that the ultimate
liability for all Tax-Related Items legally due by Participant is and remains Participant’s
responsibility and that the Company and/or the Employer (i) make no representations or undertakings
regarding the treatment of any Tax-Related Items in connection with any aspect of the Award,
including the grant or vesting of the Restricted Stock Units, the subsequent sale of any Shares
acquired upon vesting and the receipt of any dividends or dividend equivalents; and (ii) do not
commit to structure the terms of the grant or any aspect of the Award to reduce or eliminate
Participant’s liability for Tax-Related Items.

          Prior to the relevant taxable event, Participant shall pay or make arrangements satisfactory
to the Company and/or the Employer to satisfy all withholding and payment on account obligations of
the Company and/or the Employer. In this regard, if permissible under local law, Participant
authorizes the Company and/or the Employer, at its discretion, to satisfy the obligations with
regard to all Tax-Related Items legally payable by Participant by one or a combination of the
following:

          1. withholding from Participant’s wages or other cash compensation paid to Participant by the
Company and/or the Employer; or

          2. withholding from the proceeds of the sale of Shares acquired upon vesting of the Award; or

          3. arranging for the sale of Shares otherwise deliverable to Participant (on Participant’s
behalf and at Participant’s direction pursuant to this authorization); or

          4. withholding otherwise deliverable Shares, provided that the Company only withholds the
amount of Shares necessary to satisfy the minimum withholding amount or such other amount as may be
necessary to avoid adverse accounting treatment. If the Company satisfies the

-3-

 

obligation for Tax-Related Items by withholding a number of Shares as described herein,
Participant shall be deemed, for tax purposes only, to have been issued the full number of Shares
subject to the vested portion of the Award, notwithstanding that a number of the Shares are held
back solely for the purpose of paying the Tax-Related Items due as a result of any aspect of the
Award.

          Finally, Participant shall pay to the Company or the Employer any amount of Tax-Related Items
that the Company or the Employer may be required to withhold as a result of Participant’s
participation in the Plan that cannot be satisfied by the means previously described. Participant
acknowledges and agrees that the Company may refuse to deliver Shares if Participant fails to
comply with Participant’s obligations in connection with the Tax-Related Items as described in this
section.

     H. Entire Agreement; Governing Law.

          The Plan is incorporated herein by reference. The Plan and this Award Agreement constitute
the entire agreement of the parties with respect to the subject matter hereof and supersede in
their entirety all prior undertakings and agreements of the Company and Participant with respect to
the subject matter hereof, and may not be modified adversely to Participant’s interest except by
means of a writing signed by the Company and Participant. Notwithstanding anything to the contrary
in the Plan or this Award Agreement, the Company reserves the right to revise this Award Agreement
as it deems necessary or advisable, in its sole discretion and without the consent of Participant,
to comply with Section 409A or to otherwise avoid imposition of any additional tax or income
recognition under Section 409A in connection to this Award of Restricted Stock Units. This Award
Agreement is governed by the internal substantive laws, but not the choice of law rules, of Utah.
For purposes of litigating any dispute that arises directly or indirectly from the relationship of
the parties evidenced by this grant or the Agreement, the parties hereby submit to and consent to
the exclusive jurisdiction of the State of Utah and agree that such litigation shall be conducted
only in the courts of Utah, Fourth District, or the federal courts for the United States for the
10th Circuit, and no other courts, where this grant is made and/or to be performed.

     I. Rights as Stockholder.

          Neither Participant nor any person claiming under or through Participant will have any of the
rights or privileges of a stockholder of the Company in respect of any Shares deliverable hereunder
unless and until certificates representing such Shares will have been issued, recorded on the
records of the Company or its transfer agents or registrars, and delivered to Participant. After
such issuance, recordation and delivery, Participant will have all the rights of a stockholder of
the Company with respect to voting such Shares and receipt of dividends and distributions on such
Shares.

     J. NO GUARANTEE OF CONTINUED SERVICE.

          PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF THE RESTRICTED STOCK UNITS PURSUANT TO
THE VESTING SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS A SERVICE PROVIDER AT THE WILL OF THE
COMPANY (OR THE EMPLOYER) AND NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED THIS AWARD OF
RESTRICTED STOCK UNITS OR ACQUIRING SHARES HEREUNDER. PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES
THAT THIS AWARD AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE VESTING SCHEDULE SET
FORTH HEREIN DO NOT CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED ENGAGEMENT AS A SERVICE
PROVIDER FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND WILL NOT INTERFERE IN ANY WAY WITH
PARTICIPANT’S RIGHT OR THE

-4-

 

RIGHT OF THE COMPANY (OR THE EMPLOYER) TO TERMINATE PARTICIPANT’S RELATIONSHIP AS A SERVICE
PROVIDER AT ANY TIME.

     K. Nature of Grant. In accepting the grant, Participant acknowledges that:

          1. the Plan is established voluntarily by the Company, it is discretionary in nature and it
may be modified, amended, suspended or terminated by the Company at any time, unless otherwise
provided in the Plan and this Award Agreement;

          2. the Award is voluntary and occasional and does not create any contractual or other right to
receive future grants of Restricted Stock Units, or benefits in lieu of Restricted Stock Units,
even if Restricted Stock Units have been granted repeatedly in the past;

          3. all decisions with respect to future Awards, if any, will be at the sole discretion of the
Company;

          4. Participant is voluntarily participating in the Plan;

          5. the Award is an extraordinary item that does not constitute compensation of any kind for
services of any kind rendered to the Company or the Employer, and which is outside the scope of
Participant’s employment or service contract, if any;

          6. the Award is not part of normal or expected compensation or salary for any purposes,
including, but not limited to, calculation of any severance, resignation, termination, redundancy,
end of service payments, bonuses, long-service awards, pension or retirement or welfare benefits or
similar payments and in no event should be considered as compensation for, or relating in any way
to, past services for the Company or the Employer;

          7. in the event that Participant is not an Employee of the Company or any Parent, Subsidiary
or affiliate of the Company, the Award and Participant’s participation in the Plan will not be
interpreted to form an employment or service contract or relationship with the Company or any
Parent, Subsidiary or affiliate of the Company;

          8. the future value of the underlying Shares is unknown and cannot be predicted with
certainty;

          9. in consideration of the Award, no claim or entitlement to compensation or damages shall
arise from termination of the Award or from any diminution in value of the Award or Shares acquired
upon vesting of the Award resulting from termination of Participant’s status as a Service Provider
by the Company or the Employer (for any reason whatsoever and whether or not in breach of local
labor laws) and Participant irrevocably releases the Company and the Employer from any such claim
that may arise; if, notwithstanding the foregoing, any such claim is found by a court of competent
jurisdiction to have arisen, then, by signing this Award Agreement, Participant shall be deemed
irrevocably to have waived his or her entitlement to pursue such claim;

          10. in the event of termination of Participant’s status as a Service Provider (whether or not
in breach of local labor laws), Participant’s right to receive an Award and vest in an Award under
the Plan, if any, will terminate effective as of the date that Participant is no longer actively a
Service

-5-

 

Provider and will not be extended by any notice period mandated under local law (e.g., active
employment will not include a period of “garden leave” or similar period pursuant to local law);
the Administrator shall have the exclusive discretion to determine when Participant is no longer
actively a Service Provider for purposes of the Award;

          11. the Company is not providing any tax, legal or financial advice, nor is the Company making
any recommendations regarding Participant’s participation in the Plan, or Participant’s acquisition
or sale of the underlying Shares; and

          12. Participant is hereby advised to consult with Participant’s own personal tax, legal and
financial advisors regarding Participant’s participation in the Plan before taking any action
related to the Plan.

     L. Data Privacy.

          Participant hereby explicitly and unambiguously consents to the collection, use and transfer,
in electronic or other form, of Participant’s personal data as described in this Award Agreement
and any other Award grant materials by and among, as applicable, the Employer, the Company and its
Parents, Subsidiaries and affiliates for the exclusive purpose of implementing, administering and
managing Participant’s participation in the Plan.

          Participant understands that the Company and the Employer may hold certain personal
information about Participant, including, but not limited to, Participant’s name, home address and
telephone number, date of birth, social insurance number or other identification number, salary,
nationality, job title, any shares of stock or directorships held in the Company, details of all
Awards or any other entitlement to shares of stock awarded, canceled, exercised, vested, unvested
or outstanding in Participant’s favor, for the exclusive purpose of implementing, administering and
managing the Plan (“Data”).

          Participant understands that Data will be transferred to E*TRADE FINANCIAL, or such other
stock plan service provider as may be selected by the Company in the future, which is assisting the
Company with the implementation, administration and management of the Plan. Participant
understands that the recipients of the Data may be located in the United States or elsewhere, and
that the recipients’ country (e.g., the United States) may have different data privacy laws and
protections than Participant’s country. Participant understands that Participant may request a
list with the names and addresses of any potential recipients of the Data by contacting
Participant’s local human resources representative. Participant authorizes the Company, E*TRADE
FINANCIAL and any other possible recipients which may assist the Company (presently or in the
future) with implementing, administering and managing the Plan to receive, possess, use, retain and
transfer the Data, in electronic or other form, for the sole purpose of implementing, administering
and managing Participant’s participation in the Plan. Participant understands that Data will be
held only as long as is necessary to implement, administer and manage Participant’s participation
in the Plan. Participant understands that Participant may, at any time, view Data, request
additional information about the storage and processing of Data, require any necessary amendments
to Data or refuse or withdraw the consents herein, in any case without cost, by contacting in
writing Participant’s local human resources representative. Participant understands, however, that
refusing or withdrawing consent may affect Participant’s ability to participate in the Plan. For
more information on the consequences of Participant’s refusal to consent or withdrawal of consent,
Participant understands that Participant may contact Participant’s local human resources
representative.

-6-

 

     M. Address for Notices.

          Any notice to be given to the Company under the terms of this Award Agreement will be
addressed to the Company at Omniture, Inc., 550 East Timpanagos Circle Building G, Orem, UT 84097,
or at such other address as the Company may hereafter designate in writing.

     N. Grant is Not Transferable.

          Except to the limited extent provided in Section F, this grant and the rights and privileges
conferred hereby will not be transferred, assigned, pledged or hypothecated in any way (whether by
operation of law or otherwise) and will not be subject to sale under execution, attachment or
similar process. Upon any attempt to transfer, assign, pledge, hypothecate or otherwise dispose of
this grant, or any right or privilege conferred hereby, or upon any attempted sale under any
execution, attachment or similar process, this grant and the rights and privileges conferred hereby
immediately will become null and void.

     O. Binding Agreement.

          Subject to the limitation on the transferability of this grant contained herein, this Award
Agreement will be binding upon and inure to the benefit of the heirs, legatees, legal
representatives, successors and assigns of the parties hereto.

     P. Additional Conditions to Issuance of Stock.

          If at any time the Company will determine, in its discretion, that the listing, registration
or qualification of the Shares upon any securities exchange or under any state or federal law, or
the consent or approval of any governmental regulatory authority is necessary or desirable as a
condition to the issuance of Shares to Participant (or his or her estate), such issuance will not
occur unless and until such listing, registration, qualification, consent or approval will have
been effected or obtained free of any conditions not acceptable to the Company. Where the Company
determines that the delivery of the payment of any Shares will violate federal securities laws or
other applicable laws, the Company will defer delivery until the earliest date at which the Company
reasonably anticipates that the delivery of Shares will no longer cause such violation. The
Company will make all reasonable efforts to meet the requirements of any such state or federal law
or securities exchange and to obtain any such consent or approval of any such governmental
authority.

     Q. Administrator Authority.

          The Administrator will have the power to interpret the Plan and this Award Agreement and to
adopt such rules for the administration, interpretation and application of the Plan as are
consistent therewith and to interpret or revoke any such rules (including, but not limited to, the
determination of whether or not any Restricted Stock Units have vested). All actions taken and all
interpretations and determinations made by the Administrator in good faith will be final and
binding upon Participant, the Company and all other interested persons. No member of the
Administrator will be personally liable for any action, determination or interpretation made in
good faith with respect to the Plan or this Award Agreement.

-7-

 

     R. Language.

          If Participant has received this Award Agreement or any other document related to the Plan
translated into a language other than English and if the meaning of the translated version is
different than the English version, the English version will control, unless otherwise prescribed
by local law.

     S. Electronic Delivery.

          The Company may, in its sole discretion, decide to deliver any documents related to Restricted
Stock Units awarded under the Plan or future Restricted Stock Units that may be awarded under the
Plan by electronic means or request Participant’s consent to participate in the Plan by electronic
means. Participant hereby consents to receive such documents by electronic delivery and, if
requested, to agree to participate in the Plan through an on-line or electronic system established
and maintained by the Company or a third party designated by the Company.

     T. Captions.

          Captions provided herein are for convenience only and are not to serve as a basis for
interpretation or construction of this Award Agreement.

     U. Severability.

          The provisions of this Award Agreement are severable and if any one or more provisions are
determined to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions
shall nevertheless be binding and enforceable.

     V. Exhibit.

          Notwithstanding any provision herein, Participant’s participation in the Plan shall be subject
to any special terms and conditions as set forth in Exhibit A for Participant’s country of
residence, if any. Exhibit A constitutes part of this Award Agreement.

-8-

 

          By Participant’s signature and the signature of the Company’s representative below,
Participant and the Company agree that this Award of Restricted Stock Units is granted under and
governed by the terms and conditions of the Plan and this Award Agreement. Participant has
reviewed the Plan and this Award Agreement in their entirety, has had an opportunity to obtain the
advice of counsel prior to executing this Award Agreement and fully understands all provisions of
the Plan and Award Agreement. Participant hereby agrees to accept as binding, conclusive and final
all decisions or interpretations of the Administrator upon any questions relating to the Plan and
Award Agreement. Participant further agrees to notify the Company upon any change in the residence
address indicated below.

	 	 	 	 	 
	PARTICIPANT:

	 	OMNITURE, INC.	 	 
	 
	 	 	 	 
	 

Signature

	 	 

By
	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	Print Name

	 	Title	 	 
	 
	 	 	 	 
	Residence Address:
	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	 

	 	 	 	 

-9-

 

EXHIBIT A

OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN

RESTRICTED STOCK UNIT AWARD AGREEMENT

SPECIAL TERMS FOR PARTICIPANTS OUTSIDE THE U.S.

This Exhibit A includes special terms and conditions that govern the Restricted Stock Units
granted to Participant if Participant resides in the countries contained herein. Capitalized terms
used but not defined herein shall have the meanings assigned to them in the Award Agreement (of
which this Exhibit A is a part) and the Plan.

This Exhibit A may also include information regarding exchange controls and certain other
issues of which Participant should be aware with respect to Participant’s participation in the
Plan. The information is based on the securities, exchange control and other laws in effect in the
respective countries as of January 2008. Such laws are often complex and change frequently. As a
result, the Company strongly recommends that Participant not rely on the information noted herein
as the only source of information relating to the consequences of Participant’s participation in
the Plan because the information may be out of date at the time Participant acquires Shares or
sells Shares he/she acquires under the Plan.

In addition, the information is general in nature and may not apply to Participant’s particular
situation, and the Company is not in a position to assure Participant of any particular result.
Accordingly, Participant is strongly advised to seek appropriate professional advice as to how the
relevant laws in Participant’s country apply to his or her specific situation.

If Participant is a citizen or resident of another country, or is considered a resident of another
country for local law purposes, the information contained in this Appendix may not be applicable to
him or her.

Australia

Securities Law Disclaimer

Participant acknowledges and understands that if Participant acquires Shares upon vesting of the
Award and Participant offers Shares for sale to a person or entity resident in Australia, the offer
may be subject to disclosure requirements under Australian law. Participant acknowledges and
understands that Participant should obtain legal advice on the disclosure obligations prior to
making any such offer.

Restricted Stock Units Payable Only in Shares

Notwithstanding any discretion in the Plan or anything to the contrary in the Award Agreement, the
grant of Restricted Stock Units does not provide any right for Participant to receive a cash
payment and the Restricted Stock Units are payable in newly-issued Shares only (i.e., treasury
shares will not be used to settle vested Restricted Stock Units).

Japan

No country-specific terms apply.

Page 1

 

United Kingdom

Eligibility

Notwithstanding the provisions of Section 4(b) of the Plan, Restricted Stock Units may only be
granted to employees of the Company, or any Parent or Subsidiary or affiliate. Such term shall not
include common law employees, non-employee executive officers or non-employee directors.

Withholding

The paragraphs below replace in its entirety Section II.G of the Award Agreement:

Regardless of any action the Company or the Parent or Subsidiary employing or retaining Participant
(the “Employer”) takes with respect to any or all income tax, primary and secondary Class 1
National Insurance contributions, payroll tax or other tax-related withholding attributable to or
payable in connection with or pursuant to the grant, vesting, release or assignment of any Award
(“Tax-Related Items”), Participant acknowledges that the ultimate liability for all Tax-Related
Items legally due by Participant is and remains Participant’s responsibility and that the Company
and/or the Employer (i) make no representations or undertakings regarding the treatment of any
Tax-Related Items in connection with any aspect of the Award, including the grant or vesting of the
Restricted Stock Units, the subsequent sale of any Shares acquired upon vesting and the receipt of
any dividends or dividend equivalents; and (ii) do not commit to structure the terms of the grant
or any aspect of the Award to reduce or eliminate Participant’s liability for Tax-Related Items.

As a condition of the issuance of Shares upon vesting of the Restricted Stock Units, the Company
and/or the Employer shall be entitled to withhold and Participant agrees to pay, or make adequate
arrangements satisfactory to the Company and/or the Employer to satisfy, all obligations of the
Company and/or the Employer to account to HM Revenue & Customs (“HMRC”) for any Tax-Related Items.

In this regard, if permissible under local law, Participant authorizes the Company and/or the
Employer, at its discretion, to satisfy the obligations with regard to all Tax-Related Items
legally payable by Participant by one or a combination of the following:

     (i) withholding from Participant’s wages or other cash compensation paid to Participant by the
Company and/or the Employer; or

     (ii) withholding from the proceeds of the sale of Shares acquired upon vesting of the Award;
or

     (iii) arranging for the sale of Shares otherwise deliverable to Participant (on Participant’s
behalf and at Participant’s direction pursuant to this authorization); or

     (iv) withholding otherwise deliverable Shares. If the Company satisfies the obligation for
Tax-Related Items by withholding a number of Shares as described herein, Participant shall be
deemed to have been issued the full number of Shares subject to the vested portion of the Award,
notwithstanding that a number of the Shares are held back solely for the purpose of paying the
Tax-Related Items due as a result of any aspect of the Award.

Participant shall pay to the Company or the Employer any amount of Tax-Related Items that the
Company or the Employer may be required to account to HMRC with respect to the event giving rise to
the Tax-Related Items (the “Chargeable Event”) that cannot be satisfied by the means previously
described. If payment or withholding is not made within 90 days of the Chargeable Event or such
other period as required under U.K. law (the “Due Date”), Participant agrees that the amount of any
uncollected Tax-Related Items shall (assuming Participant is not a

Page 2

 

director or executive officer of the Company (within the meaning of Section 13(k) of the U.S.
Securities and Exchange Act of 1934, as amended)), constitute a loan owed by Participant to the
Employer, effective on the Due Date. Participant agrees that the loan will bear interest at the
then-current HMRC Official Rate and it will be immediately due and repayable, and the Company
and/or the Employer may recover it at any time thereafter by any of the means referred to above.
If any of the foregoing methods of collection are not allowed under Applicable Laws or if
Participant fails to comply with Participant’s obligations in connection with the Tax-Related Items
as described in this section, the Company may refuse to deliver the Shares acquired under the Plan.

Joint Election

As a condition of Participant’s participation in the Plan and the UK Sub-Plan of the Omniture Inc.
2006 Equity Incentive Plan (the “UK Sub-Plan”) and the vesting of the Restricted Stock Units,
Participant agrees to accept any liability for secondary Class 1 National Insurance contributions
(the “Employer’s Liability”) which may be payable by the Company and/or the Employer in connection
with the Restricted Stock Units and any event giving rise to Tax-Related Items. To accomplish the
foregoing, Participant agrees to execute a joint election with the Company (the “Election”), the
form of such Election being formally approved by HMRC, and any other consent or elections required
to accomplish the transfer of the Employer’s Liability to Participant. Participant further agrees
to execute such other joint elections as may be required between Participant and any successor to
the Company and/or the Employer. If Participant does not enter into the Election when Participant
accepts the Award Agreement or when otherwise requested by the Company and/or Employer, or if the
Election is revoked at any time by HMRC, the Restricted Stock Units will cease vesting and become
null and void, and no Shares will be acquired under the Plan without any liability to the Company
or any Parent or Subsidiary, unless Participant agrees to pay an amount equal to the Employer’s
Liability to the Company, the Employer and/or any Parent, Subsidiary or affiliate. Participant
further agrees that the Company and/or the Employer may collect the Employer’s Liability by any of
the means set forth in the Withholding section of this Award Agreement.

Page 3

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