Document:

The Dun & Bradstreet Executive Transition Plan, as amended and restated

 Exhibit 10.1 
 THE DUN & BRADSTREET EXECUTIVE TRANSITION PLAN 
 (As amended and restated effective
January 1, 2009) 
 The Dun & Bradstreet Corporation (the “Company”) wishes to define those circumstances under
which it will provide assistance to an Eligible Employee in the event of his or her Eligible Termination (as such terms are defined herein). Accordingly, the Company maintains The Dun & Bradstreet Executive Transition Plan (the
“Plan”). The Plan is hereby amended and restated effective January 1, 2009 to comply with Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”). 
 DEFINITIONS 
 1.1 “Board” shall
mean the Board of Directors of the Company. 
 1.2 “Cause” shall mean (a) willful malfeasance or willful misconduct by the
Eligible Employee in connection with his or her employment, (b) continuing failure to perform such duties as are requested by any employee to whom the Eligible Employee reports or the Company’s board of directors, (c) failure by the
Eligible Employee to observe material policies of the Company applicable to the Eligible Employee or (d) the commission by an Eligible Employee of (i) any felony or (ii) any misdemeanor involving moral turpitude. 
 1.3 “Change in Control” shall mean the occurrence of any of the following events, but only to the extent such event constitutes a “change
in control event” as that term is defined for purposes of Code Section 409A: 
 (a) any one person, or more than one person acting
as a group (including owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company, but not including persons solely because they purchase or own stock of the
Company at the same time or as a result of the same public offering), acquires (or has acquired during the twelve-month period ending on the date of the most recent acquisition by such person or persons) ownership of stock of the Company possessing
thirty percent (30%) or more of the total voting power of the Company’s stock, but only if such person or group is not considered to effectively control the Company (within the meaning of Section 1.409A-3(i)(5)(vi) of the Treasury
Regulations) prior to such acquisition. 
 (b) a majority of members of the Board is replaced during any twelve-month period by directors
whose appointment or election is not endorsed by a majority of the members of the Board before the date of the appointment or election; 
 (c)
any one person, or more than one person acting as a group (including owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company, but not including persons
solely because they purchase or own stock of the Company at the same time or as a result of the same public offering), acquires ownership of 

 
stock of the Company that, together with stock held by such person or group, constitutes more than fifty percent (50%) of the total voting power of the
stock of the Company, but only if such person or group was not considered to own more than fifty percent (50%) of the total voting power of the stock of the Company prior to such acquisition; or 
 (d) any one person, or more than one person acting as a group (including owners of a corporation that enters into a merger, consolidation, purchase or
acquisition of assets, or similar business transaction with the Company, but not including persons solely because they purchase assets of the Company at the same time), acquires (or has acquired during the twelve-month period ending on the date of
the most recent acquisition by such person or group) assets from the Company that have a total gross fair market value (determined without regard to any liabilities associated with such assets) equal to or more than ninety percent (90%) of the
total gross fair market value of all of the assets of the Company (determined without regard to any liabilities associated with such assets) immediately before such acquisition or acquisitions, except where the assets are transferred to (i) a
shareholder of the Company (immediately before the asset transfer) in exchange for or with respect to its stock, (ii) an entity, fifty percent (50%) or more of the total value or voting power of which is owned, directly or indirectly, by
the Company immediately after the asset transfer, (iii) a person, or more than one person acting as a group, that owns, directly or indirectly, fifty percent (50%) or more of the total value or voting power of all the outstanding stock of
the Company immediately after the asset transfer, or (iv) an entity, at least fifty percent (50%) of the total value or voting power of which is owned, directly or indirectly, by a person described in (iii), above, immediately after the
asset transfer. 
 1.4 “Committee” shall mean the Compensation & Benefits Committee of the Board. 
 1.5 “Eligible Employee” shall mean the Chief Executive Officer of the Company and such other executive officers of the Company or its
affiliates as are designated in writing by the Chief Executive Officer. 
 1.6 “Eligible Termination” shall mean a “separation
from service” as defined in Treasury Regulation Section 1.409A-1(h) that is (a) an involuntary termination of employment with the Company by reason of a reduction in force program, job elimination or unsatisfactory performance in the
execution of an Eligible Employee’s duties or (b) a resignation mutually agreed to in writing by the Company and the Eligible Employee, provided that the circumstances of such resignation constitute an involuntary termination for purposes
of Code Section 409A. Notwithstanding the foregoing, an Eligible Termination shall not include 
  

	 	(i)	a unilateral resignation; 

  

	 	(ii)	a termination by the Company for Cause; 

  

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	 	(iii)	a termination as a result of a sale (whether in whole or in part, of stock or assets), merger or other combination, spinoff, reorganization or liquidation, dissolution or other
winding up or other similar transactions involving the Company; provided however, that a termination of employment as a result of a Change in Control shall not be covered by this clause (iii); or 

  

	 	(iv)	any termination where an offer of employment is made to the Eligible Employee of a comparable position at the Company. 

 1.7 “Salary” shall mean an Eligible Employee’s annual base salary at the time his or her employment terminates, except as otherwise
provided in Schedule A hereto. 
 1.8 “Severance and Release Agreement” shall mean an agreement signed by the Eligible Employee
substantially in the form attached hereto as Exhibit 1. Notwithstanding the foregoing, the Company may, by action of its chief human resources officer or chief legal counsel, modify the form of Severance and Release Agreement to be signed by any
Eligible Employee in a manner approved by the Committee (or its delegee). 
 1.9 “Specified Key Employee” shall mean an Eligible
Employee who, at the time of his or her Eligible Termination is a “specified employee” as defined in Code Section 409A(a)(2)(B)(i). Specified Key Employees will be identified by the Company according to procedures adopted by the Board
or the Committee applicable to all plans and agreements sponsored by the Company that are subject to Code Section 409A. 
 Section 2 - SEVERANCE
BENEFITS 
 2.1 Subject to the provisions of this Section 2, in the event of an Eligible Termination, an Eligible Employee shall be
entitled to receive from the Company the benefits set forth on Schedule A hereto. 
 2.2 The grant of severance benefits pursuant to
Section 2.1 hereof is conditioned upon an Eligible Employee’s (a) signing a Severance and Release Agreement and the expiration of any revocation period set forth therein and (b) relinquishment of any right to benefits under the
Dun & Bradstreet Career Transition Plan. The Company shall deliver the Severance and Release Agreement to the Eligible Employee within ten (10) days of an Eligible Termination. No payments of severance benefits pursuant to
Section 2.1 shall be made prior to the date that both (i) the Eligible Employee has delivered an original, signed Severance and Release Agreement to the Company and (ii) the revocability period (if any) has elapsed; provided however,
that any payments that would otherwise have been made prior to such date but for the fact that Eligible Employee had not yet delivered an original, signed Severance and Release Agreement (or the revocability period had not yet elapsed) shall be made
as soon as administratively practicable but not later than the seventy-fourth (74th) day following the date of the Eligible Termination. If an Eligible Employee does not deliver an original, signed Severance and Release Agreement to the Company
within forty-five (45) business days after receipt of the same from the Company, (i) the Eligible Employee shall have no rights to severance benefits pursuant to Section 2.1, and (ii) the Company shall have no obligation to pay
or provide to the Eligible Employee any such severance benefits. 
  

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 2.3 Notwithstanding any other provision contained herein (except as set forth in this Section 2.3),
the Chief Executive Officer of the Company may, at any time, take such action as such officer, in such officer’s sole discretion, deems appropriate to reduce or increase by any amount the benefits otherwise payable to an Eligible Employee
pursuant to Schedule A or otherwise modify the terms and conditions applicable to an Eligible Employee under this Plan provided, that the Chief Executive Officer reports any reduction or increase in benefits or other modification of the terms
and conditions hereof to the Committee and provided, further, that with respect to benefits payable, or other modifications applicable, to the Chief Executive Officer, only the Committee may take such action. Benefits granted hereunder
may not exceed an amount nor be paid over a period that would cause the Plan to be other than a “welfare benefit plan” under section 3(1) of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). 

2.4 In the event the Company, in its sole discretion, grants an Eligible Employee a period of inactive employee status, then, in such event, any
amounts paid to such Eligible Employee during any such period shall offset the benefits payable under this Plan. For this purpose, a period of inactive employee status shall mean the period beginning on the date such status commences (of which the
Eligible Employee shall be notified) and ending on the date of such Eligible Employee’s termination of employment. 
 2.5 Any payment that does not qualify as a short-term deferral under Code Section 409A and
Treasury Regulation Section 1.409A-1(b)(4) or a limited payment under Treasury Regulation Section 1.409A-1(b)(9)(v)(D) will not be made before the date after the expiration of the six-month period immediately following the date of
termination or, if earlier, the date of Eligible Employee’s death, if the Eligible Employee is a Specified Key Employee as of the Eligible Termination. Payments to which the Eligible Employee otherwise would be entitled during the first six
months following an Eligible Termination (the “Six-Month Delay”) will be accumulated and paid on the first day of the seventh month following the Eligible Termination. Notwithstanding the foregoing, to the maximum extent permitted under
Code Section 409A and Treasury Regulation Section 1.409A-1(b)(9)(iii), during the Six-Month Delay and as soon as practicable after satisfaction of Section 2.2 of this Plan, the Company will pay the Eligible Employee an amount equal
the lesser of (A) the benefits scheduled to be provided under the Plan, or (B) two times the lesser of (1) the maximum amount that may be taken into account under a qualified plan pursuant to Code Section 401(a)(17) for the year
in which the Eligible Termination occurs, and (2) the sum of the Eligible Employee’s annualized compensation based upon the annual rate of pay for services provided to the Company for the Eligible Employee’s taxable year preceding the
taxable year in which the Eligible Termination occurs; provided that amounts paid under this sentence will count toward, and will not be in addition to, the total payment amount required to be made to the Eligible Employee by the Company under the
Plan. 
 2.6 Notwithstanding any provision herein to the contrary, the Company may, in its sole discretion, accelerate the payment of an
Eligible Employee’s benefit to the extent permitted under the Treasury Regulations promulgated under Code Section 409A. No Eligible Employee shall have any election, direct or indirect, with respect to any such acceleration. 
  

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 Section 3 - AMENDMENT AND TERMINATION 
 3.1 The Company reserves the right to terminate the Plan at any time and without any further obligation by action of the Board or such other person or persons to whom the Board properly delegates such authority.

 3.2 The Company shall have the right to modify or amend the terms of the Plan at any time, or from time to time, to any extent that it may
deem advisable by action of the Board, the Committee or such other person or persons to whom the Board or the Committee properly delegates such authority. Any amendment by the Board or the Committee shall be effective only to the extent such
amendment does not cause the terms of the Plan or any benefit hereunder to violate the provisions of Code Section 409A or Section 1.409A of the Treasury Regulations. 
 3.3 All modifications of or amendments to the Plan shall be in writing. 
 Section 4 - ADMINISTRATION OF THE PLAN 
 4.1 The Committee shall be the named fiduciary (the “Named
Fiduciary”) and shall have authority to control and manage the operation and administration of the Plan and to manage and control its assets. 
 4.2 The Named Fiduciary may from time to time designate persons other than the Named Fiduciary to carry out fiduciary responsibilities under the Plan, and such persons shall be deemed to be fiduciaries under the Plan with respect to such
delegated responsibilities. Fiduciaries may employ one or more persons to render advice with regard to any responsibility such fiduciary has under the Plan. 
 4.3 The Named Fiduciary (and its delegees) shall have the exclusive right to interpret any and all of the provisions of the Plan and to determine any questions arising thereunder or in connection with the
administration of the Plan. Any decision or action by the Named Fiduciary (and its delegees) shall be conclusive and binding upon all Eligible Employees and all other interested parties. In all instances the Named Fiduciary (and its delegees) shall
have complete discretionary authority to determine eligibility for participation and benefits under the Plan, and to construe and interpret all provisions of the Plan and all documents relating thereto including, without limitation, all disputed and
uncertain terms. All deference permitted by law shall be given to such constructions, interpretations and determinations. 
 4.4 Any action
to be taken by the Named Fiduciary shall be taken by a majority of its members either at a meeting or by written instrument approved by such majority in the absence of a meeting. A written resolution or memorandum signed by one Committee member and
the secretary of the Committee shall be sufficient evidence to any person of any action taken pursuant to the Plan. 
 4.5 Any person,
corporation or other entity may serve in more than one fiduciary capacity under the Plan. 
 4.6 The Company shall indemnify any individual
who is a director, officer or employee of the Company or any affiliate, or his or her heirs and legal representatives, against all 

  

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liability and reasonable expense, including counsel fees, amounts paid in settlement and amounts of judgments, fines or penalties, incurred or imposed upon
him or her in connection with any claim, action, suit or proceeding, whether civil, criminal, administrative or investigative, in connection with his or her duties with respect to the Plan, provided that any act or omission giving rise to such
claim, action, suit or proceeding does not constitute willful misconduct or is not performed or omitted in bad faith. 
 Section 5 - MISCELLANEOUS

 5.1 Neither the establishment of the Plan nor any action of the Company, the Committee (or its delegees), or any fiduciary shall be held or
construed to confer upon any person any legal right to continue employment with the Company. The Company expressly reserves the right to discharge any employee whenever the interest of the Company, in its sole judgment, may so require, without any
liability on the part of the Company, the Committee (or its delegees), or any fiduciary. 
 5.2 Benefits payable under the Plan shall be paid
out of the general assets of the Company or an affiliate. The Company need not fund the benefits payable under this Plan; however, nothing in this Section 5.2 shall be interpreted as precluding the Company from funding or setting aside amounts
in anticipation of paying such benefits, so long as any such arrangement complies with Code Section 409A. Any benefits payable to an Eligible Employee under this Plan shall represent an unsecured claim by such Eligible Employee against the
general assets of the Company that employed such Eligible Employee. 
 5.3 The Company shall deduct from the amount of any severance benefits
payable hereunder the amount required by law to be withheld for the payment of any taxes and any other amount, properly to be withheld. 
 5.4 Benefits payable under the Plan shall not be subject to assignment, alienation, transfer, pledge, encumbrance, commutation or anticipation by the Eligible Employee. Any attempt to assign, alienate, transfer, pledge, encumber, commute or
anticipate Plan benefits shall be void. 
 5.5 This Plan shall be interpreted and applied in accordance with the laws of the State of New
Jersey, except to the extent superseded by applicable federal law. All references to statutory provisions and regulatory provisions used herein shall include any similar or successor provisions. The exclusive jurisdiction and venue for any disputes
arising under, or any action brought to enforce (or otherwise relating to), this Plan shall be exclusively in the courts in the State of New Jersey, including the Federal Courts located therein. 
 5.6 This Plan will be of no force or effect to the extent superseded by foreign law. 
 5.7 This Plan is intended to comply with Code Section 409A and the interpretative guidance thereunder, including the exceptions for short-term
deferrals, separation pay arrangements, reimbursements, and shall be administered accordingly. The Plan shall be construed and interpreted with such intent. A right to a series of installment payments under the Plan is to be treated as a right to a
series of separate payments in accordance with Treasury Regulation Section 1.409A-2(b)(2)(iii). The Company, the Board, the Committee and their 

  

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delegees make no representations that the Plan, the administration of the Plan, or the benefits hereunder comply with Code Section 409A. If an
operational failure occurs with respect to Code Section 409A, any affected Eligible Employee shall fully cooperate with the Company to correct the failure, to the extent possible, in accordance with any correction procedure established by the
Internal Revenue Service. 
 5.8 This Plan supersedes any and all prior severance arrangements, policies, plans or practices of the Company
(whether written or unwritten). Notwithstanding the preceding sentence, the Plan does not affect the severance provisions of any written individual employment contracts or written agreements between an Eligible Employee and the Company. Benefits
payable under the Plan shall be offset by any other severance or termination payment made by the Company including, but not limited to, amounts paid pursuant to any agreement or law. 
  

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 Schedule A 
 An Eligible Employee entitled to benefits hereunder shall, subject to Section 2 of the Plan, receive the following: 
  

	 	1.	Salary Continuation 

 The Eligible Employee shall
receive 104 weeks of Salary continuation, provided, however, that for purposes of determining the Salary continuation amount, in the event the Eligible Employee has incurred an Eligible Termination other than by reason of unsatisfactory performance,
“Salary” shall include the Eligible Employee’s guideline annual bonus opportunity under the applicable Annual Incentive Plan (as defined in paragraph 3 hereof) for the year of termination, payment of which will be prorated annually
over a period equal to the number of weeks of Salary continuation (the “Salary Continuation Period”) and made at the same time as other Salary continuation amounts. Salary continuation hereunder shall be paid at the times the Eligible
Employee’s Salary would have been paid if employment had not terminated, over the Salary Continuation Period. In the event the Eligible Employee performs services for an entity other than the Company or a Participating Company during the Salary
Continuation Period, such employee shall notify the Company on or prior to the commencement thereof. For purposes of this Schedule A, to “perform services” shall mean employment or services as a full-time employee, consultant, owner,
partner, associate, agent or otherwise on behalf of any person, principal, partnership, firm or corporation (other than the Company or a Participating Company). All Salary continuation payments shall cease upon re-employment by the Company or a
Participating Company. For purposes of this paragraph 1, a “Participating Company” shall mean any entity more than fifty percent (50%) of the voting interests of which are owned, directly or indirectly, by the Company and which has
elected to participate in The Dun & Bradstreet Corporation Career Transition Plan. 
  

	 	2.	Welfare Benefit Continuation 

 Medical, dental and
life insurance benefits shall be provided throughout the Salary Continuation Period at the levels, and subject to the limits, in effect for the Eligible Employee immediately prior to termination of employment but in no event greater than the levels
in effect for active employees of the Company generally during the Salary Continuation Period, provided that the Eligible Employee shall pay the employee portion of any required premium payments at the level in effect for active employees of the
Company for such benefits. The amount of benefits provided during the first year of the Salary Continuation Period will not affect the amount of benefits provided during the following year. For purposes of determining an Eligible Employee’s
entitlement to continuation coverage as required by Title I, Subtitle B, Part 6 of ERISA, such employee’s 18-month or other period of coverage shall commence on his or her termination of employment. 
  

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	 	3.	Annual Bonus Payment 

 Subject to the provisions of this paragraph 3, a cash bonus for the calendar year of termination may be paid in an amount equal to the actual bonus which would have been payable to the Eligible Employee under the
annual bonus plan in which he or she participates (the “Annual Incentive Plan”) had such employee remained employed through the end of the year of such termination multiplied by a fraction the numerator of which is the number of full
months of employment during the calendar year of termination and the denominator of which is 12. Such bonus shall be payable at the time otherwise payable under the Annual Incentive Plan had employment not terminated, but no later than the
15th day of the third month following the end of the Eligible Employee’s taxable year (or the employer’s taxable year, if later) during
which the termination of employment occurred. Notwithstanding the foregoing, no amount shall be paid under this paragraph in the event the Eligible Employee incurred an Eligible Termination by reason of unsatisfactory performance. The foregoing
provisions of this paragraph 3 shall be appropriately modified in the case of any plan not on a calendar year basis. 
  

	 	4.	Long-Term Awards 

 Cash payments shall be made to an
Eligible Employee as set forth in this paragraph in respect of “Performance-Based Awards” (as such term is defined in The Dun & Bradstreet Corporation 2000 Stock Incentive Plan or any successor plan (the “Stock Incentive
Plan”)) otherwise payable under the Stock Incentive Plan had the Eligible Employee remained employed through the end of the applicable performance period in the event the Eligible Employee was employed by a Participating Company for at least
half the applicable performance period. In such event, cash payments shall be made to an Eligible Employee in amounts equal to the value of the Performance-Based Awards, as earned, otherwise payable under the Stock Incentive Plan had the employee
remained employed through the end of the applicable performance period multiplied by a fraction the numerator of which is the number of full months of employment with a Participating Company from the beginning of the performance period to
termination of employment, and the denominator of which is the number of full months in the performance period. Such payments shall be made at the times the Performance-Based Awards in respect of which such payments are made would otherwise be
payable under the Stock Incentive Plan had employment not terminated, but no later than seventy-four (74) days following the end of the applicable performance period. Notwithstanding the foregoing, no amount shall be paid under this paragraph
in the event the Eligible Employee incurred an Eligible Termination by reason of unsatisfactory performance. Nothing contained herein shall reduce any amounts otherwise required to be paid under the Stock Incentive Plan except to the extent such
amounts are paid hereunder. 
  

	 	5.	Death 

 Upon the death of an Eligible Employee
during the Salary Continuation Period, the benefits described in paragraphs 1, 3 and 4 of this Schedule shall continue to be paid to his or her estate, as applicable, at the time or times otherwise provided for herein. 
  

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	 	6.	Other Benefits 

 The Eligible Employee shall be
entitled to such executive outplacement services during the Salary Continuation Period as shall be provided by the Company. During the Salary Continuation Period, financial planning/counseling shall be afforded to the Eligible Employee to the same
extent afforded immediately prior to termination of employment in the event the Eligible Employee incurred an Eligible Termination other than by reason of unsatisfactory performance. 
  

	 	7.	No Further Grants, Etc. 

 Following an Eligible
Employee’s termination of employment, no further grants, awards, contributions, accruals or continued participation (except as otherwise provided for herein) shall be made to or on behalf of such Eligible Employee under any plan or program
maintained by the Company including, but not limited to, any Annual Incentive Plan, the Stock Incentive Plan, or any qualified or nonqualified retirement, profit sharing, stock option or restricted stock plan of the Company. Any unvested or
unexercised options, unvested restricted stock and all other benefits under any plan or program maintained by the Company (including, but not limited to, any Annual Incentive Plan, any long-term incentive plan or any qualified or nonqualified
retirement, profit sharing, stock option or restricted stock plan) which are held or accrued by an Eligible Employee at the time of his or her termination of employment, shall be treated in accordance with the terms of such plans and programs under
which such options, restricted stock or other benefits were granted or accrued. 
  

 3Forms of Change in Control Severance Agreements

 Exhibit 10.2 
 [date 1] 
 PERSONAL AND CONFIDENTIAL 
 [name
and address] 
 Dear [name]: 
 The
Dun & Bradstreet Corporation (the “Company”) considers it essential to the best interests of its shareholders to foster the continued employment of key management personnel. In this connection, the Board of Directors of the
Company (the “Board”) recognizes that, as is the case with many publicly held corporations, the possibility of a “Change in Control” (as such term is defined in Section 2) may exist and that such possibility, and the
uncertainty and questions that it may raise among management, may result in the departure or distraction of key management personnel to the detriment of the Company and its shareholders. 
 The Board has determined that appropriate steps should be taken to reinforce and encourage the continued attention and dedication of key members of the
Company’s management, including yourself, to their assigned duties without distraction in the face of potentially disturbing circumstances arising from the possibility of a Change in Control. 
 In order to induce you to remain in the employ of the Company, the Company agrees that you shall receive the severance benefits set forth in this letter
agreement (the “Agreement”) in the event your employment with the Company is terminated under the circumstances described below subsequent to a Change in Control. No payment shall be made pursuant to this Agreement for any purpose
whatsoever except upon the occurrence of a Change in Control. 
 1. Term of Agreement. This Agreement shall commence on [date 1], and
shall continue in effect through [date 2]; provided, however, that commencing on [date 3], and each January 1 thereafter, the term of this Agreement shall automatically be extended for one additional year unless, not later than
September 30th of the preceding year, the Company or you shall have given notice to the other that it or you, respectively, does not wish to extend this Agreement, provided, however, that no such notice shall be effective if a Change in Control
or Potential Change in Control shall have 

 [date 1] 
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occurred prior to the date of such notice; and provided, further, that if a Change in Control occurs during the original or extended term of this Agreement,
the remaining term of this Agreement shall be the 24-month period beginning on the date of such Change in Control. 
 2. Change in
Control; Potential Change in Control. 
 (i) No benefits shall be payable hereunder unless there shall have been a Change in Control, as set forth below.
For purposes of this Agreement, a “Change in Control” means the occurrence of any of the following events, but only to the extent such event constitutes a “change in control event” as that term is defined for purposes of Code
Section 409A: 
 (a) any one “Person” (as such term is used in Sections 13(d) and 14(d) of the Securities
Exchange Act of 1934, as amended (the “Exchange Act”)), or more than one Person acting as a group (including owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business
transaction with the Company, but not including Persons solely because they purchase or own stock of the Company at the same time or as a result of the same public offering), acquires (or has acquired during the 12-month period ending on the date of
the most recent acquisition by such Person or Persons) ownership of stock of the Company possessing thirty percent (30%) or more of the total voting power of the Company’s stock, but only if such Person or group is not considered to
effectively control the Company (within the meaning of Section 1.409A-3(i)(5)(vi) of the Treasury Regulations) prior to such acquisition; 
 (b) a majority of members of the Board is replaced during any 12-month period by directors whose appointment or election is not endorsed by a majority of the members of the Board before the date of the appointment or
election; 
 (c) any one Person, or more than one Person acting as a group (including owners of a corporation that enters into
a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company, but not including Persons solely because they purchase or own stock of the Company at the same time or as a result of the same public
offering), acquires ownership of stock of the Company that, together with stock held by such Person or group, constitutes more than fifty percent (50%) of the total voting power of the stock of the Company, but only if such Person or group was
not considered to own more than fifty percent (50%) of the total voting power of the stock of the Company prior to such acquisition; or 
 (d) any one Person, or more than one Person acting as a group (including owners of a corporation that enters into a merger, consolidation, purchase or acquisition of assets, or similar business transaction with the
Company, but not including Persons solely because they purchase assets of the Company at the same time), acquires (or has acquired during the 12-month period ending on the date of the most recent acquisition by such Person or 

 [date 1] 
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group) assets from the Company that have a total gross fair market value (determined without regard to any liabilities associated with such assets) equal to
or more than ninety percent (90%) of the total gross fair market value of all of the assets of the Company (determined without regard to any liabilities associated with such assets) immediately before such acquisition or acquisitions, except
where the assets are transferred to (i) a shareholder of the Company (immediately before the asset transfer) in exchange for or with respect to its stock, (ii) an entity, fifty percent (50%) or more of the total value or voting power
of which is owned, directly or indirectly, by the Company immediately after the asset transfer, (iii) a Person, or more than one Person acting as a group, that owns, directly or indirectly, fifty percent (50%) or more of the total value or
voting power of all the outstanding stock of the Company immediately after the asset transfer, or (iv) an entity, at least fifty percent (50%) of the total value or voting power of which is owned, directly or indirectly, by a Person
described in (iii), above, immediately after the asset transfer. 
 (ii) For purposes of this Agreement, a “Potential Change in Control” shall be
deemed to have occurred if: 
 (a) the Company enters into an agreement, the consummation of which would result in the
occurrence of a Change in Control; 
 (b) any Person (including the Company) publicly announces an intention to take or to
consider taking actions which if consummated would constitute a Change in Control; or 
 (c) the Board adopts a resolution to
the effect that, for purposes of this Agreement, a Potential Change in Control has occurred. 
 (iii) You agree that, subject to the terms and conditions of
this Agreement, in the event of a Potential Change in Control, you will remain in the employ of the Company until the earliest of (a) a date which is 180 days from the occurrence of such Potential Change in Control, (b) the termination by
you of your employment by reason of Disability as defined in Subsection 3(ii), or (c) the date on which you first become entitled under this Agreement to receive the benefits provided in Section 4(iii) below. 
 3. Separation from Service Following Change in Control. 
 (i) General. If any of the events described in Section 2 constituting a Change in Control shall have occurred, you shall be entitled to the benefits provided in Section 4(iii) upon the subsequent termination of your employment
occurring during the twenty-four month period following such Change in Control unless such termination is (a) because of your death or Disability, (b) by the Company for Cause, or (c) by you other than for Good Reason. If your employment with the
Company is terminated prior to a Change in Control at the request of a Person engaging in a transaction or series of transactions that would result in a Change in Control, your actual termination shall be deemed a termination occurring during the
twenty-four month period following the Change in Control and covered by Section 3 of this Agreement, your Separation from 

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Service shall be deemed to have occurred immediately following the Change in Control, and Notice of Termination shall be deemed to have been given by the
Company immediately prior to your actual termination. For purposes of this Agreement, “Separation from Service” shall mean “separation from service,” as defined in Section 1.409A-1(h) of the Treasury Regulations. The terms
“terminate employment,” “termination of employment,” and similar terms as used herein mean a Separation from Service. 
 (ii)
Disability. “Disability” shall mean your incapacity due to physical or mental illness. If you have been absent from the full-time performance of your duties with the Company for six consecutive months, and within thirty days after
written notice of termination is thereafter given you shall not have returned to the full-time performance of your duties, your employment may be terminated for Disability. 
 (iii) Cause. Termination by the Company of your employment for “Cause” shall mean termination: 
 (a) upon the willful and continued failure by you to substantially perform your duties with the Company (other than any such failure resulting from your incapacity due to physical or mental illness or any such actual
or anticipated failure after the issuance of a Notice of Termination (as defined in Subsection 3(v)) by you for Good Reason (as defined in Subsection 3(iv)), after a written demand for substantial performance is delivered to you by the Board, which
demand specifically identifies the manner in which the Board believes that you have not substantially performed your duties; 
 (b) upon the willful engaging by you in conduct that is demonstrably and materially injurious to the Company, monetarily or otherwise; or 
 (c) upon your conviction of a felony. 
 For purposes of this
Subsection, no act, or failure to act, on your part shall be deemed “willful” unless done, or omitted to be done, by you not in good faith and without reasonable belief that your action or omission was in the best interest of the Company.
Notwithstanding the foregoing, you shall not be deemed to have been terminated for Cause unless and until there shall have been delivered to you a copy of a resolution duly adopted by the affirmative vote of not less than three-quarters ( 3/4) of the entire membership of the Board at a meeting of the Board (after reasonable notice to you and an opportunity for you,
together with your counsel, to be heard before the Board), finding that in the good faith opinion of the Board you were guilty of conduct set forth above in this Subsection and specifying the particulars thereof in detail. 
 (iv) Good Reason. You shall be entitled to terminate your employment for Good Reason. For purposes of this Agreement, “Good Reason” shall mean the
occurrence after a Change in Control, without your express written consent, of any of the following circumstances unless, in the case of paragraphs (a), (e), (f), or (g), such circumstances are fully corrected within sixty days of the Company’s
receipt of the Notice of Termination (as defined in Section 3(v)) given in respect thereof: 
 (a) the assignment to you
of any duties inconsistent with the position in the Company that you held immediately prior to the Change in Control, or an adverse alteration in the nature or status of your responsibilities or the conditions of your employment from those in effect
immediately prior to such Change in Control; 

 [date 1] 
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 (b) a reduction by the Company in your annual base salary and/or target bonus and/or
perquisites as in effect on the date hereof or as the same may be increased from time to time except for across-the-board perquisites reductions similarly affecting all management personnel of the Company and all management personnel of any Person
in control of the Company; 
 (c) the relocation of the Company’s offices at which you are principally employed
immediately prior to the date of the Change in Control to a location more than thirty-five miles from such location, except for required travel on the Company’s business to an extent substantially consistent with your business travel
obligations prior to the Change in Control; provided, however, that a relocation of the Company’s offices at which you are principally employed immediately prior to the date of the Change in Control to New York City shall not constitute
“Good Reason” for purposes of this Agreement; 
 (d) the failure by the Company to pay to you any portion of your
compensation or to pay to you any portion of an installment of deferred compensation under any deferred compensation program of the Company within seven days of the date such compensation is due; 
 (e) the failure by the Company to continue in effect any material compensation or benefit plan in which you participated immediately prior
to the Change in Control, unless an equitable arrangement (embodied in an ongoing substitute or alternative plan) has been made with respect to such plan, or the failure by the Company to continue your participation therein (or in such substitute or
alternative plan) on a basis not materially less favorable, both in terms of the amount of benefits provided and the level of your participation relative to other participants, as existed at the time of the Change in Control; 
 (f) the failure by the Company to continue to provide you with benefits substantially similar to those enjoyed by you under any of the
Company’s life insurance, medical, dental, accident, or disability plans or perquisites in which you were participating at the time of the Change in Control, the taking of any action by the Company that would directly or indirectly materially
reduce any of such benefits, or the failure by the Company to provide you with the number of paid vacation days to which you are entitled on the basis of years of service with the Company in accordance with the Company’s normal vacation policy
in effect at the time of the Change in Control; or 

 [date 1] 
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 (g) any purported termination of your employment that is not effected pursuant to a
Notice of Termination satisfying the requirements of Subsection (v) hereof (and, if applicable, the requirements of Subsection (iii) hereof), which purported termination shall not be effective for purposes of this Agreement. 
 Your right to terminate your employment pursuant to this Subsection shall not be affected by your incapacity due to physical or mental illness. Your continued employment
shall not constitute consent to, or a waiver of rights with respect to, any circumstance constituting Good Reason hereunder. 
 (v) Notice of
Termination. Any purported termination of your employment by the Company or by you shall be communicated by written Notice of Termination to the other party hereto in accordance with Section 6. “Notice of Termination” shall mean a
notice that shall indicate the specific termination provision in this Agreement relied upon and shall set forth in reasonable detail the facts and circumstances claimed to provide a basis for termination of your employment under the provision so
indicated. 
 4. Compensation During Disability or Upon Termination. Following a Change in Control, you shall be entitled to the
following benefits during a period of Disability, or upon termination of your employment, as the case may be, occurring during the twenty-four month period commencing on the Change in Control: 
 (i) During any period that you fail to perform your full-time duties with the Company as a result of a Disability, you shall continue to receive your base salary at the
rate in effect at the commencement of any such period, together with all compensation payable to you under the Company’s disability plan or program or other similar plan during such period, until this Agreement is terminated pursuant to
Section 3(ii) hereof. Thereafter, or in the event your employment shall be terminated by reason of your death, your benefits shall be determined under the Company’s retirement, insurance and other compensation programs then in effect in
accordance with the terms of such programs. 
 (ii) If your employment shall be terminated by the Company for Cause or by you other than for Good Reason, the
Company shall pay you your full base salary through the date of your Separation from Service at the rate in effect at the time Notice of Termination is given, no later than the fifth day following the date of your Separation from Service, plus all
other amounts to which you are entitled under any compensation plan of the Company at the time such payments are due, and the Company shall have no further obligations to you under this Agreement. 
 (iii) If your employment by the Company should be terminated by the Company other than for Cause or Disability or if you should terminate your employment for Good
Reason, you shall be entitled to the benefits provided below: 
 (a) the Company shall pay to you your full base salary
through the date of your Separation from Service at the rate in effect at the time Notice of Termination is given, no later than the fifth day following the date of your Separation from Service, plus all other amounts to which you are entitled under
any compensation plan of the Company, at the time such payments are due; 
  

 [date 1] 
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 (b) the Company shall pay as severance pay to you, at the time specified in
Subsection (v), a lump sum cash severance payment (in addition to the payments provided in paragraphs (c), (d), (e), (f), (g), and (h) below) equal to (1) 300% of the greater of (A) your annual base salary in effect on the date of
your Separation from Service or (B) your annual base salary in effect immediately prior to the Change in Control, and (2) 300% of your target bonus with respect to the year in which the Change in Control occurs. Your annual base salary and
target bonus (as taken into account under the first half of this Subsection (iii)(b)) shall count for three years additional credited service and be included in final average earnings calculations for participants in the Company’s Executive
Retirement Plan, Supplemental Executive Retirement Plan, Pension Benefit Equalization Plan, and any successor or substitute plans thereto; 
 (c) in lieu of shares of common stock of the Company (“Common Shares”) issuable upon exercise of outstanding options (“Options”) and stock appreciation rights (“SARs”), if any, granted to
you under the Company’s stock incentive plans (which Options and SARs shall be cancelled upon the making of the payment referred to below), the Company shall pay to you, at the time specified in Subsection (v), a lump sum cash payment equal to
the product of (1) the excess of the closing price of Common Shares as reported on the New York Stock Exchange on or nearest the date of your Separation from Service (or, if not listed on such exchange, on a nationally recognized exchange or
quotation system on which trading volume in the Common Shares is highest) over the per share option price of each Option or SAR held by you (whether or not then fully exercisable), and (2) the number of Common Shares covered by each such Option
or SAR; 
 (d) in lieu of Common Shares issuable upon the lapse of restrictions, if any, granted to you under the
Company’s stock incentive plans or any successor or substitute plan(s) thereto, the Company shall pay to you, at the time specified in Subsection (v), a lump sum cash payment equal to the product of (1) the closing price of Common Shares
as reported on the New York Stock Exchange on or nearest the date of your Separation from Service (or, if not listed on such exchange, on a nationally recognized exchange or quotation system on which trading volume in the Common Shares is highest)
or the highest per share price for Common Shares actually paid in connection with any Change in Control, whichever is greater (such price, the “Price”), and (2) the number of Common Shares granted to you subject to such restrictions;

 (e)(1) in lieu of amounts that may otherwise be payable to you in equity at the end of a performance period in progress as
of your termination, you shall receive, at the time specified in Subsection (v), a lump sum cash payment equal to the amount you would have been paid at a 100% target valuation, and (2) all stock-based awards granted to you under the
Company’s stock incentive 

 [date 1] 
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plans, other than those referred to in Section 4(iii)(c) or 4(iii)(d), above, whether or not vested, shall be cancelled, and you shall receive a lump
sum cash payment equal to the product of (A) the number of shares subject to such cancelled awards and (B) the Price; 
 (f) the Company shall reimburse you for outplacement counseling and job search activities in an amount no greater than the lesser of 20% of your annual salary and target bonus as in effect on the date of your Separation from Service or
$100,000. To the extent these payments are subject to Code Section 409A, then such expenses must be incurred before the last day of the second taxable year following the taxable year in which your Separation from Service occurred, provided that
any reimbursement for such expenses must be paid to you before your third taxable year following the taxable year in which your Separation from Service occurred. The Company shall also reimburse you for all legal fees and expenses incurred by you as
a result of a termination under this Section 4(iii) (including all such fees and expenses, if any, incurred in contesting or disputing any such termination or in seeking to obtain or enforce any right or benefit provided by this Agreement or in
connection with any tax audit or proceeding to the extent attributable to the application of Section 4999 of the Code to any payment or benefit provided hereunder), provided that all such reimbursements be made as soon as practicable but no
later than March 15 of the year following the year in which any judgment or settlement is finalized. 
 (g) for a
thirty-six month period after such termination, the Company shall arrange to provide you with life and health insurance benefits substantially similar to those which you were receiving immediately prior to the Notice of Termination. To the extent
such benefits are subject to Code Section 409A, the benefits provided pursuant to this Subsection shall be treated as follows: (i) the amount of such benefits provided during one taxable year shall not affect the amount of such benefits
provided in any other taxable year, except that to the extent such benefits consist of the reimbursement of expenses referred to in Section 105(b) of the Code, a limitation may be imposed on the amount of such reimbursements over some or all of
the thirty-six month period, as described in Treasury Regulation Section1.409A-3(i)(iv)(B), (ii) to the extent that any such benefits consist of reimbursement of eligible expenses, such reimbursement must be made on or before the last day of
the calendar year following the calendar year in which the expense was incurred and (iii) no such benefit may be liquidated or exchanged for another benefit. Notwithstanding the foregoing, the Company shall not provide any benefit otherwise
receivable by you pursuant to this paragraph (g) if an equivalent benefit is actually received by you during the thirty-six month period following your termination, and any such benefit actually received by you shall be reported to the Company;

 (h) at the time specified in Subsection (v), the Company shall pay to you, in lieu of amounts that may otherwise be payable
to you under any bonus plan or cash incentive plan (a “Bonus Plan”), a lump sum cash payment equal to (1) your annual target bonus for the year in which the Change in Control occurs, 

 [date 1] 
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multiplied by a fraction, (A) the numerator of which equals the number of full or partial days in such annual performance period during which you were
employed by the Company and (B) the denominator of which is 365, and (2) the entire target bonus opportunity with respect to each performance period in progress under all other Bonus Plans in effect at the time of termination; and

 (iv) In the event that you become entitled to any amounts pursuant to Subsections (iii) (b), (c), (d), (e), (f), (g), or (h) of this Article
(“Severance Payments”) or to any payments, benefits or distribution (or combination thereof) by the Company, any of its affiliates, one or more trusts established by the Company for the benefit of its employees or by any other entity,
either pursuant to this Agreement or otherwise (“Other Payments”), and such Severance Payments or Other Payments will be subject to the tax (“Excise Tax”) imposed by Section 4999 of the Code (or any similar federal, state or
local tax that may hereafter be imposed), the Company shall pay to you at the time specified in Subsection (v) below, an additional amount (the “Gross-Up Payment”) such that the net amount retained by you, after deduction of any
Excise Tax on the Total Payments (as hereinafter defined) and any federal, state and local income tax and Excise Tax upon the payment provided for by this Subsection, shall be equal to the Total Payments. For purposes of determining whether any of
the Severance Payments or Other Payments will be subject to the Excise Tax and the amount of such Excise Tax, (a) any other payments or benefits received or to be received by you in connection with a Change in Control or your termination of
employment (whether pursuant to the terms of this Agreement or any other plan, arrangement or agreement with the Company, any Person whose actions result in a Change in Control or any Person affiliated with the Company or such Person) (which,
together with the Severance Payments and Other Payments, constitute the “Total Payments”) shall be treated as “parachute payments” within the meaning of Section 280G(b)(2) of the Code, and all “excess parachute
payments” within the meaning of Section 280G(b)(1) shall be treated as subject to the Excise Tax, unless in the opinion of tax counsel selected by the Company’s independent auditors (and acceptable to you) such other payments or
benefits (in whole or in part) do not constitute parachute payments, or such excess parachute payments (in whole or in part) represent reasonable compensation for services actually rendered within the meaning of Section 280G(b)(4) of the Code
in excess of the base amount within the meaning of Section 280G(b)(3) of the Code, or are otherwise not subject to the Excise Tax; (b) the amount of the Total Payments that shall be treated as subject to the Excise Tax shall be equal to
the lesser of (1) the total amount of the Total Payments and (2) the amount of excess parachute payments within the meaning of Section 280G(b)(1) (after applying clause (a), above); and (c) the value of any non-cash benefits or
any deferred payments or benefit shall be determined by the Company’s independent auditors in accordance with the principles of Sections 280G(d) (3) and (4) of the Code. For purposes of determining the amount of the Gross-Up Payment,
you shall be deemed to pay federal income taxes at the highest marginal rate of federal income taxation in the calendar year in which the Gross-Up Payment is to be made and state and local income taxes at the highest marginal rate of taxation in the
state and locality of your residence on the date of your Separation from Service, net of the maximum reduction in federal income taxes that could be obtained from deduction of such state and local taxes. In the event that the Excise Tax is
subsequently determined 

 [date 1] 
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to be less than the amount taken into account hereunder at the time of termination of your employment, you shall repay to the Company within ten days after
the time that the amount of such reduction in Excise Tax is finally determined the portion of the Gross-Up Payment attributable to such reduction (plus the portion of the Gross-Up Payment attributable to the Excise Tax and federal and state and
local income tax imposed on the Gross-Up Payment being repaid by you if such repayment results in a reduction in Excise Tax and/or a federal and state and local income tax deduction) plus interest on the amount of such repayment at the rate provided
in Section 1274(b)(2)(B) of the Code. In the event that the Excise Tax is determined to exceed the amount taken into account hereunder at the time of the termination of your employment (including by reason of any payment the existence or amount
of which cannot be determined at the time of the Gross-Up Payment), the Company shall make an additional gross-up payment in respect of such excess (plus any interest payable with respect to such excess) within ten days after the time that the
amount of such excess is finally determined. All payments made to you pursuant to this Subsection will be made by the end of your taxable year next following the taxable year in which you remit the related taxes, in accordance with Code
Section 409A and Treasury Regulation Section 1.409A-3(i)(1)(v) (or any similar or successor provisions). 
 (v) The payments provided for in
Subsections (iii)(b), (c), (d), (e), (f) and (h) shall be made not later than the fifth day following your Separation from Service; provided, however, that if the amounts of such payments cannot be finally determined on or before such day,
the Company shall pay to you on such day an estimate, as determined in good faith by the Company, of the minimum amount of such payments and shall pay the remainder of such payments (together with interest at the rate provided in
Section 1274(b)(2)(B) of the Code) as soon as the amount thereof can be determined but in no event later than the thirtieth day after your Separation from Service. In the event that the amount of the estimated payments exceeds the amount
subsequently determined to have been due, such excess shall be deemed to be paid in error and shall be payable on the fifth day after demand by the Company (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code).
Notwithstanding anything herein to the contrary, to the extent payments provided for in Section 4(iii) are subject to Code Section 409A, if you are determined by the Company to be a Specified Key Employee, such amounts otherwise payable to
you upon your Separation from Service shall be accumulated and paid to you on the date immediately after the expiration of the six-month period following your Separation from Service. For purposes of this Agreement, “Specified Key
Employee” shall mean an employee who, at the time of his or her Separation from Service is a “specified employee” as defined in Code Section 409A(a)(2)(B)(i). Specified Key Employees will be identified by the Company according to
procedures adopted by the Board or the Compensation & Benefits Committee of the Board (the “Committee”) applicable to all plans and agreements sponsored by the Company that are subject to Code Section 409A. 
 (vi) Except as provided in Subsection (iii)(g) hereof, you shall not be required to mitigate the amount of any payment provided for in this Section 4 by seeking
other employment or otherwise, nor shall the amount of any payment or benefit provided for in this Section 4 be reduced by any compensation earned by you as the result of employment by another employer, by retirement benefits, by offset against
any amount claimed to be owed by you to the Company, or otherwise. 

 [date 1] 
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 (vii) With respect to the Executive Retirement Plan of The Dun & Bradstreet Corporation, as such plan
applies to you, if you receive any amounts pursuant to Subsections (iii) (b), (c), (d), (e), (f), (g) and (h) of this Article, you shall be deemed to have received the Company’s “consent” under Section 4.2(b) of
such plan (relating to the reduction in retirement benefits upon certain terminations of employment). 
 (viii) With respect to the Supplemental Executive
Benefit Plan of The Dun & Bradstreet Corporation, the Executive Retirement Plan of The Dun & Bradstreet Corporation, The Dun & Bradstreet Corporation Key Employees’ Nonqualified Deferred Compensation Plan, and the
Pension Benefit Equalization Plan of The Dun & Bradstreet Corporation, as such plans apply to you, following a Change in Control, the Committee’s determinations and interpretations of such plans shall be consistent with pre-Change in
Control practice, to the extent applicable, and, in the event of any dispute with you regarding your entitlement to benefits under such plans, such determinations and interpretations shall be subject to a de novo standard of review (and shall
not be entitled to a deferential standard of review) by any tribunal or adjudicator in connection with any post-Change in Control determination or interpretation of benefit eligibility or entitlement. 
 5. Successors; Binding Agreement. 
 (i) The Company
will require any successor (whether direct or indirect, by purchase, merger, consolidation or otherwise) to all or substantially all of the business and/or assets of the Company to expressly assume and agree to perform this Agreement in the same
manner and to the same extent that the Company would be required to perform if no such succession had taken place. Failure of the Company to obtain such express assumption and agreement at or prior to the effectiveness of any such succession shall
be a breach of this Agreement and shall entitle you to lump sum cash payment from the Company, within five days of the Change in Control, in the same amount and on the same terms to which you would be entitled hereunder if you were to terminate your
employment for Good Reason immediately following a Change in Control. As used in this Agreement, “Company” shall mean the Company as hereinbefore defined and any successor to its business and/or assets as aforesaid that assumes and agrees
to perform this Agreement by operation of law, or otherwise. 
 (ii) This Agreement shall inure to the benefit of and be enforceable by you and your personal
or legal representatives, executors, administrators, successors, heirs, distributees, devisees and legatees. If you should die while any amount would still be payable to you hereunder had you continued to live, all such amounts, unless otherwise
provided herein, shall be paid in accordance with the terms of this Agreement to your estate. 
 6. Notice. For the purpose of this
Agreement, notices and all other communications provided for in this Agreement shall be in writing and shall be deemed to have been duly given when delivered or mailed by United States certified or 

 [date 1] 
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registered mail, return receipt requested, postage prepaid, addressed to the respective addresses set forth on the first page of this Agreement (provided
that all notice to the Company shall be directed to the attention of the Board with a copy to the Secretary of the Company), or to such other address as either party may have furnished to the other in writing in accordance herewith, except that
notice of change of address shall be effective only upon receipt. 
 7. Miscellaneous. No provision of this Agreement may be modified,
waived or discharged unless such waiver, modification or discharge is agreed to in writing and signed by you and such officer as may be specifically designated by the Board. No waiver by either party hereto at any time of any breach by the other
party hereto of, or compliance with, any condition or provision of this Agreement to be performed by such other party shall be deemed a waiver of similar or dissimilar provisions or conditions at the time or at any prior or subsequent time. No
agreements or representations, oral or otherwise, express or implied, with respect to the subject matter hereof have been made by either party that are not expressly set forth in this Agreement. The validity, interpretation, construction and
performance of this Agreement shall be governed by the laws of the State of New Jersey without regard to its conflicts of law principles. All references to sections of the Exchange Act or the Code shall be deemed also to refer to any successor
provisions to such sections. Any payments provided for hereunder shall be paid net of any applicable withholding required under federal, state or local law. The obligations of the Company under Section 4 shall survive the expiration of the term
of this Agreement. 
 8. Validity. The invalidity or unenforceability of any provision of this Agreement shall not affect the validity
or enforceability of any other provision of this Agreement, which shall remain in full force and effect. 
 9. Counterparts. This
Agreement may be executed in several counterparts, each of which shall be deemed to be an original but all of which together will constitute one and the same instrument. 
 10. Prior Agreement. In consideration of the benefits provided hereunder, you agree that all prior agreements with respect to the subject matter contained herein, made between you and The Dun &
Bradstreet Corporation have become null and void and of no force or effect. 
 11. Entire Agreement. This Agreement sets forth the
entire agreement of the parties hereto in respect of the subject matter contained herein and during the term of this Agreement supersedes the provisions of all prior agreements, promises, covenants, arrangements, communications, representations or
warranties, whether oral or written, by any officer, employee or representative of any party hereto with respect to the subject matter contained herein. 
 12. Code Section 409A. This Agreement is intended to comply with Code Section 409A and all guidance issued thereunder by the U.S. Internal Revenue Service in all respects and shall be administered in
a manner consistent with such intent. If an 

 [date 1] 
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unintentional operational failure occurs with respect to Code Section 409A requirements, you agree to fully cooperate with the Company to correct the
failure, to the extent possible, in accordance with any correction procedure established by the U.S. Internal Revenue Service. Any reference herein to Code Section 409A or to Section 1.409A of the Treasury Regulations shall be interpreted
to refer to any successor section of the Code, the Treasury Regulations, or other guidance issued by the U.S. Internal Revenue Service, as appropriate. 
 If this letter sets forth our agreement on the subject matter hereof, kindly sign and return to the Company the enclosed copy of this letter, which will then constitute our agreement on this subject. 
  

							
		 		  	Sincerely,
			
		 		  	THE DUN & BRADSTREET CORPORATION
				
		 		  	By:	 	  

		 		  		 	Patricia A. Clifford
		 		  		 	Senior Vice President - Human Resources
	 Agreed to this              day of
                            , 20    
	 		  		 	
				
	  
	 		  		 	
	 [name]
	 		  		 	

 [date 1] 
 PERSONAL AND
CONFIDENTIAL 
 [name and address] 
 Dear [name]:

 The Dun & Bradstreet Corporation (the “Company”) considers it essential to the best interests of its shareholders to
foster the continued employment of key management personnel. In this connection, the Board of Directors of the Company (the “Board”) recognizes that, as is the case with many publicly held corporations, the possibility of a “Change in
Control” (as such term is defined in Section 2) may exist and that such possibility, and the uncertainty and questions that it may raise among management, may result in the departure or distraction of key management personnel to the
detriment of the Company and its shareholders. 
 The Board has determined that appropriate steps should be taken to reinforce and encourage
the continued attention and dedication of key members of the Company’s management, including yourself, to their assigned duties without distraction in the face of potentially disturbing circumstances arising from the possibility of a Change in
Control. 
 In order to induce you to remain in the employ of the Company, the Company agrees that you shall receive the severance benefits
set forth in this letter agreement (the “Agreement”) in the event your employment with the Company is terminated under the circumstances described below subsequent to a Change in Control. No payment shall be made pursuant to this Agreement
for any purpose whatsoever except upon the occurrence of a Change in Control. 
 1. Term of Agreement. This Agreement shall commence
on [date 1], and shall continue in effect through [date 2]; provided, however, that commencing on [date 3], and each January 1 thereafter, the term of this Agreement shall automatically be extended for one additional year unless, not later than
September 30th of the preceding year, the Company or you shall have given notice to the other that it or you, respectively, does not wish to extend this Agreement, provided, however, that no such notice shall be effective if a Change in Control
or Potential Change in Control shall 

 [date 1] 
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have occurred prior to the date of such notice; and provided, further, that if a Change in Control occurs during the original or extended term of this
Agreement, the remaining term of this Agreement shall be the 24-month period beginning on the date of such Change in Control. 
 2. Change
in Control; Potential Change in Control. 
 (i) No benefits shall be payable hereunder unless there shall have been a Change in Control, as set forth
below. For purposes of this Agreement, a “Change in Control” means the occurrence of any of the following events, but only to the extent such event constitutes a “change in control event” as that term is defined for purposes of
Code Section 409A: 
 (a) any one “Person” (as such term is used in Sections 13(d) and 14(d) of the Securities
Exchange Act of 1934, as amended (the “Exchange Act”)), or more than one Person acting as a group (including owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business
transaction with the Company, but not including Persons solely because they purchase or own stock of the Company at the same time or as a result of the same public offering), acquires (or has acquired during the 12-month period ending on the date of
the most recent acquisition by such Person or Persons) ownership of stock of the Company possessing thirty percent (30%) or more of the total voting power of the Company’s stock, but only if such Person or group is not considered to
effectively control the Company (within the meaning of Section 1.409A-3(i)(5)(vi) of the Treasury Regulations) prior to such acquisition; 
 (b) a majority of members of the Board is replaced during any 12-month period by directors whose appointment or election is not endorsed by a majority of the members of the Board before the date of the appointment or
election; 
 (c) any one Person, or more than one Person acting as a group (including owners of a corporation that enters into
a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company, but not including Persons solely because they purchase or own stock of the Company at the same time or as a result of the same public
offering), acquires ownership of stock of the Company that, together with stock held by such Person or group, constitutes more than fifty percent (50%) of the total voting power of the stock of the Company, but only if such Person or group was
not considered to own more than fifty percent (50%) of the total voting power of the stock of the Company prior to such acquisition; or 
 (d) any one Person, or more than one Person acting as a group (including owners of a corporation that enters into a merger, consolidation, purchase or acquisition of assets, or similar business transaction with the
Company, but not including Persons solely because they purchase assets of the Company at the same time), acquires (or has acquired during the 12-month 

 [date 1] 
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period ending on the date of the most recent acquisition by such Person or group) assets from the Company that have a total gross fair market value
(determined without regard to any liabilities associated with such assets) equal to or more than ninety percent (90%) of the total gross fair market value of all of the assets of the Company (determined without regard to any liabilities
associated with such assets) immediately before such acquisition or acquisitions, except where the assets are transferred to (i) a shareholder of the Company (immediately before the asset transfer) in exchange for or with respect to its stock,
(ii) an entity, fifty percent (50%) or more of the total value or voting power of which is owned, directly or indirectly, by the Company immediately after the asset transfer, (iii) a Person, or more than one Person acting as a group,
that owns, directly or indirectly, fifty percent (50%) or more of the total value or voting power of all the outstanding stock of the Company immediately after the asset transfer, or (iv) an entity, at least fifty percent (50%) of the
total value or voting power of which is owned, directly or indirectly, by a Person described in (iii), above, immediately after the asset transfer. 
 (ii)
For purposes of this Agreement, a “Potential Change in Control” shall be deemed to have occurred if: 
 (a) the
Company enters into an agreement, the consummation of which would result in the occurrence of a Change in Control; 
 (b) any
Person (including the Company) publicly announces an intention to take or to consider taking actions which if consummated would constitute a Change in Control; or 
 (c) the Board adopts a resolution to the effect that, for purposes of this Agreement, a Potential Change in Control has occurred.

 (iii) You agree that, subject to the terms and conditions of this Agreement, in the event of a Potential Change in Control, you will remain in the employ
of the Company until the earliest of (a) a date which is 180 days from the occurrence of such Potential Change in Control, (b) the termination by you of your employment by reason of Disability as defined in Subsection 3(ii), or
(c) the date on which you first become entitled under this Agreement to receive the benefits provided in Section 4(iii) below. 
 3. Separation from Service Following Change in Control. 
 (i) General. If any of the events described in Section 2 constituting
a Change in Control shall have occurred, you shall be entitled to the benefits provided in Section 4(iii) upon the subsequent termination of your employment occurring during the twenty-four month period following such Change in Control unless
such termination is (a) because of your death or Disability, (b) by the Company for Cause, or (c) by you other than for Good Reason. If your employment with the Company is terminated prior to a Change in Control at the request of a
Person engaging in a transaction or series of transactions that would result in a Change in Control, your actual termination shall be deemed a termination occurring during the twenty-four month period following the 

 [date 1] 
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Change in Control and covered by Section 3 of this Agreement, your Separation from Service shall be deemed to have occurred immediately following the
Change in Control, and Notice of Termination shall be deemed to have been given by the Company immediately prior to your actual termination. For purposes of this Agreement, “Separation from Service” shall mean “separation from
service,” as defined in Section 1.409A-1(h) of the Treasury Regulations. The terms “terminate employment,” “termination of employment,” and similar terms as used herein mean a Separation from Service. 
 (ii) Disability. “Disability” shall mean your incapacity due to physical or mental illness. If you have been absent from the full-time performance of
your duties with the Company for six consecutive months, and within thirty days after written notice of termination is thereafter given you shall not have returned to the full-time performance of your duties, your employment may be terminated for
Disability. 
 (iii) Cause. Termination by the Company of your employment for “Cause” shall mean termination: 
 (a) upon the willful and continued failure by you to substantially perform your duties with the Company (other than any such failure
resulting from your incapacity due to physical or mental illness or any such actual or anticipated failure after the issuance of a Notice of Termination (as defined in Subsection 3(v)) by you for Good Reason (as defined in Subsection 3(iv)), after a
written demand for substantial performance is delivered to you by the Board, which demand specifically identifies the manner in which the Board believes that you have not substantially performed your duties; 
 (b) upon the willful engaging by you in conduct that is demonstrably and materially injurious to the Company, monetarily or otherwise; or

 (c) upon your conviction of a felony. 
 For purposes of this Subsection, no act, or failure to act, on your part shall be deemed “willful” unless done, or omitted to be done, by you not in good faith and without reasonable belief that your action or omission was in the
best interest of the Company. Notwithstanding the foregoing, you shall not be deemed to have been terminated for Cause unless and until there shall have been delivered to you a copy of a resolution duly adopted by the affirmative vote of not less
than three-quarters (3/4) of the entire membership of the Board at a meeting of the Board (after reasonable notice to you and an opportunity for you, together with your counsel, to be heard before the Board), finding that in the good faith
opinion of the Board you were guilty of conduct set forth above in this Subsection and specifying the particulars thereof in detail. 
 (iv) Good
Reason. You shall be entitled to terminate your employment for Good Reason. For purposes of this Agreement, “Good Reason” shall mean the occurrence after a Change in Control, without your express written consent, of any of the
following circumstances unless, in the case of paragraphs (a), (e), (f), or (g), such circumstances 

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are fully corrected within sixty days of the Company’s receipt of the Notice of Termination (as defined in Section 3(v)) given in respect thereof:

 (a) the assignment to you of any duties inconsistent with the position in the Company that you held immediately prior to
the Change in Control, or an adverse alteration in the nature or status of your responsibilities or the conditions of your employment from those in effect immediately prior to such Change in Control; 
 (b) a reduction by the Company in your annual base salary and/or target bonus and/or perquisites as in effect on the date hereof or as the
same may be increased from time to time except for across-the-board perquisites reductions similarly affecting all management personnel of the Company and all management personnel of any Person in control of the Company; 
 (c) the relocation of the Company’s offices at which you are principally employed immediately prior to the date of the Change in
Control to a location more than thirty-five miles from such location, except for required travel on the Company’s business to an extent substantially consistent with your business travel obligations prior to the Change in Control; provided,
however, that a relocation of the Company’s offices at which you are principally employed immediately prior to the date of the Change in Control to New York City shall not constitute “Good Reason” for purposes of this Agreement;

 (d) the failure by the Company to pay to you any portion of your compensation or to pay to you any portion of an
installment of deferred compensation under any deferred compensation program of the Company within seven days of the date such compensation is due; 
 (e) the failure by the Company to continue in effect any material compensation or benefit plan in which you participated immediately prior to the Change in Control, unless an equitable arrangement (embodied in an
ongoing substitute or alternative plan) has been made with respect to such plan, or the failure by the Company to continue your participation therein (or in such substitute or alternative plan) on a basis not materially less favorable, both in terms
of the amount of benefits provided and the level of your participation relative to other participants, as existed at the time of the Change in Control; 
 (f) the failure by the Company to continue to provide you with benefits substantially similar to those enjoyed by you under any of the Company’s life insurance, medical, dental, accident, or disability plans or
perquisites in which you were participating at the time of the Change in Control, the taking of any action by the Company that would directly or indirectly materially reduce any of such benefits, or the failure by the Company to provide you with the
number of paid vacation days to which you are entitled on the basis of years of service with the Company in accordance with the Company’s normal vacation policy in effect at the time of the Change in Control; or 

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 (g) any purported termination of your employment that is not effected pursuant to a
Notice of Termination satisfying the requirements of Subsection (v) hereof (and, if applicable, the requirements of Subsection (iii) hereof), which purported termination shall not be effective for purposes of this Agreement. 
 Your right to terminate your employment pursuant to this Subsection shall not be affected by your incapacity due to physical or mental illness. Your continued employment
shall not constitute consent to, or a waiver of rights with respect to, any circumstance constituting Good Reason hereunder. 
 (v) Notice of
Termination. Any purported termination of your employment by the Company or by you shall be communicated by written Notice of Termination to the other party hereto in accordance with Section 6. “Notice of Termination” shall mean a
notice that shall indicate the specific termination provision in this Agreement relied upon and shall set forth in reasonable detail the facts and circumstances claimed to provide a basis for termination of your employment under the provision so
indicated. 
 4. Compensation During Disability or Upon Termination. Following a Change in Control, you shall be entitled to the
following benefits during a period of Disability, or upon termination of your employment, as the case may be, occurring during the twenty-four month period commencing on the Change in Control: 
 (i) During any period that you fail to perform your full-time duties with the Company as a result of a Disability, you shall continue to receive your base salary at the
rate in effect at the commencement of any such period, together with all compensation payable to you under the Company’s disability plan or program or other similar plan during such period, until this Agreement is terminated pursuant to
Section 3(ii) hereof. Thereafter, or in the event your employment shall be terminated by reason of your death, your benefits shall be determined under the Company’s retirement, insurance and other compensation programs then in effect in
accordance with the terms of such programs. 
 (ii) If your employment shall be terminated by the Company for Cause or by you other than for Good Reason, the
Company shall pay you your full base salary through the date of your Separation from Service at the rate in effect at the time Notice of Termination is given, no later than the fifth day following the date of your Separation from Service, plus all
other amounts to which you are entitled under any compensation plan of the Company at the time such payments are due, and the Company shall have no further obligations to you under this Agreement. 
 (iii) If your employment by the Company should be terminated by the Company other than for Cause or Disability or if you should terminate your employment for Good
Reason, you shall be entitled to the benefits provided below: 
 (a) the Company shall pay to you your full base salary
through the date of your Separation from Service at the rate in effect at the time Notice of 

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Termination is given, no later than the fifth day following the date of your Separation from Service, plus all other amounts to which you are entitled under
any compensation plan of the Company, at the time such payments are due; 
 (b) the Company shall pay as severance pay to you,
at the time specified in Subsection (v), a lump sum cash severance payment (in addition to the payments provided in paragraphs (c), (d), (e), (f), (g), and (h) below) equal to (1) 200% of the greater of (A) your annual base salary in
effect on the date of your Separation from Service or (B) your annual base salary in effect immediately prior to the Change in Control, and (2) 200% of your target bonus with respect to the year in which the Change in Control occurs. Your
annual base salary and target bonus (as taken into account under the first half of this Subsection (iii)(b)) shall count for two years additional credited service and be included in final average earnings calculations for participants in the
Company’s Executive Retirement Plan, Supplemental Executive Retirement Plan, Pension Benefit Equalization Plan, and any successor or substitute plans thereto; 
 (c) in lieu of shares of common stock of the Company (“Common Shares”) issuable upon exercise of outstanding options
(“Options”) and stock appreciation rights (“SARs”), if any, granted to you under the Company’s stock incentive plans (which Options and SARs shall be cancelled upon the making of the payment referred to below), the Company
shall pay to you, at the time specified in Subsection (v), a lump sum cash payment equal to the product of (1) the excess of the closing price of Common Shares as reported on the New York Stock Exchange on or nearest the date of your Separation
from Service (or, if not listed on such exchange, on a nationally recognized exchange or quotation system on which trading volume in the Common Shares is highest) over the per share option price of each Option or SAR held by you (whether or not then
fully exercisable), and (2) the number of Common Shares covered by each such Option or SAR; 
 (d) in lieu of Common
Shares issuable upon the lapse of restrictions, if any, granted to you under the Company’s stock incentive plans or any successor or substitute plan(s) thereto, the Company shall pay to you, at the time specified in Subsection (v), a lump sum
cash payment equal to the product of (1) the closing price of Common Shares as reported on the New York Stock Exchange on or nearest the date of your Separation from Service (or, if not listed on such exchange, on a nationally recognized
exchange or quotation system on which trading volume in the Common Shares is highest) or the highest per share price for Common Shares actually paid in connection with any Change in Control, whichever is greater (such price, the “Price”),
and (2) the number of Common Shares granted to you subject to such restrictions; 
 (e)(1) in lieu of amounts that may
otherwise be payable to you in equity at the end of a performance period in progress as of your termination, you shall receive, at the time specified in Subsection (v), a lump sum cash payment equal to the amount you would have been paid at a 100%
target valuation, and 

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(2) all stock-based awards granted to you under the Company’s stock incentive plans, other than those referred to in Section 4(iii)(c) or
4(iii)(d), above, whether or not vested, shall be cancelled, and you shall receive a lump sum cash payment equal to the product of (A) the number of shares subject to such cancelled awards and (B) the Price; 
 (f) the Company shall reimburse you for outplacement counseling and job search activities in an amount no greater than the lesser of 15%
of your annual salary and target bonus as in effect on the date of your Separation from Service or $50,000. To the extent these payments are subject to Code Section 409A, then such expenses must be incurred before the last day of the second
taxable year following the taxable year in which your Separation from Service occurred, provided that any reimbursement for such expenses must be paid to you before your third taxable year following the taxable year in which your Separation from
Service occurred. The Company shall also reimburse you for all legal fees and expenses incurred by you as a result of a termination under this Section 4(iii) (including all such fees and expenses, if any, incurred in contesting or disputing any
such termination or in seeking to obtain or enforce any right or benefit provided by this Agreement or in connection with any tax audit or proceeding to the extent attributable to the application of Section 4999 of the Code to any payment or
benefit provided hereunder), provided that all such reimbursements be made as soon as practicable but no later than March 15 of the year following the year in which any judgment or settlement is finalized. 
 (g) for a twenty-four month period after such termination, the Company shall arrange to provide you with life and health insurance
benefits substantially similar to those which you were receiving immediately prior to the Notice of Termination. To the extent such benefits are subject to Code Section 409A, the benefits provided pursuant to this Subsection shall be treated as
follows: (i) the amount of such benefits provided during one taxable year shall not affect the amount of such benefits provided in any other taxable year, except that to the extent such benefits consist of the reimbursement of expenses referred
to in Section 105(b) of the Code, a limitation may be imposed on the amount of such reimbursements over some or all of the twenty-four month period, as described in Treasury Regulation Section1.409A-3(i)(iv)(B), (ii) to the extent that any
such benefits consist of reimbursement of eligible expenses, such reimbursement must be made on or before the last day of the calendar year following the calendar year in which the expense was incurred and (iii) no such benefit may be
liquidated or exchanged for another benefit. Notwithstanding the foregoing, the Company shall not provide any benefit otherwise receivable by you pursuant to this paragraph (g) if an equivalent benefit is actually received by you during the
twenty-four month period following your termination, and any such benefit actually received by you shall be reported to the Company; 
 (h) at the time specified in Subsection (v), the Company shall pay to you, in lieu of amounts that may otherwise be payable to you under any bonus 

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plan or cash incentive plan (a “Bonus Plan”), a lump sum cash payment equal to (1) your annual target bonus for the year in which the Change
in Control occurs, multiplied by a fraction, (A) the numerator of which equals the number of full or partial days in such annual performance period during which you were employed by the Company and (B) the denominator of which is 365, and
(2) the entire target bonus opportunity with respect to each performance period in progress under all other Bonus Plans in effect at the time of termination; and 
 (iv) In the event that you become entitled to any amounts pursuant to Subsections (iii) (b), (c), (d), (e), (f), (g), or (h) of this Article (“Severance Payments”) or to any payments, benefits or
distribution (or combination thereof) by the Company, any of its affiliates, one or more trusts established by the Company for the benefit of its employees or by any other entity, either pursuant to this Agreement or otherwise (“Other
Payments”), and such Severance Payments or Other Payments will be subject to the tax (“Excise Tax”) imposed by Section 4999 of the Code (or any similar federal, state or local tax that may hereafter be imposed), the Company shall
pay to you at the time specified in Subsection (v) below, an additional amount (the “Gross-Up Payment”) such that the net amount retained by you, after deduction of any Excise Tax on the Total Payments (as hereinafter defined) and any
federal, state and local income tax and Excise Tax upon the payment provided for by this Subsection, shall be equal to the Total Payments. For purposes of determining whether any of the Severance Payments or Other Payments will be subject to the
Excise Tax and the amount of such Excise Tax, (a) any other payments or benefits received or to be received by you in connection with a Change in Control or your termination of employment (whether pursuant to the terms of this Agreement or any
other plan, arrangement or agreement with the Company, any Person whose actions result in a Change in Control or any Person affiliated with the Company or such Person) (which, together with the Severance Payments and Other Payments, constitute the
“Total Payments”) shall be treated as “parachute payments” within the meaning of Section 280G(b)(2) of the Code, and all “excess parachute payments” within the meaning of Section 280G(b)(1) shall be treated as
subject to the Excise Tax, unless in the opinion of tax counsel selected by the Company’s independent auditors (and acceptable to you) such other payments or benefits (in whole or in part) do not constitute parachute payments, or such excess
parachute payments (in whole or in part) represent reasonable compensation for services actually rendered within the meaning of Section 280G(b)(4) of the Code in excess of the base amount within the meaning of Section 280G(b)(3) of the
Code, or are otherwise not subject to the Excise Tax; (b) the amount of the Total Payments that shall be treated as subject to the Excise Tax shall be equal to the lesser of (1) the total amount of the Total Payments and (2) the
amount of excess parachute payments within the meaning of Section 280G(b)(1) (after applying clause (a), above); and (c) the value of any non-cash benefits or any deferred payments or benefit shall be determined by the Company’s
independent auditors in accordance with the principles of Sections 280G(d) (3) and (4) of the Code. For purposes of determining the amount of the Gross-Up Payment, you shall be deemed to pay federal income taxes at the highest marginal
rate of federal income taxation in the calendar year in which the Gross-Up Payment is to be made and state and local income taxes at the highest marginal rate of taxation in the state and locality of your residence on the date of your Separation
from 

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Service, net of the maximum reduction in federal income taxes that could be obtained from deduction of such state and local taxes. In the event that the
Excise Tax is subsequently determined to be less than the amount taken into account hereunder at the time of termination of your employment, you shall repay to the Company within ten days after the time that the amount of such reduction in Excise
Tax is finally determined the portion of the Gross-Up Payment attributable to such reduction (plus the portion of the Gross-Up Payment attributable to the Excise Tax and federal and state and local income tax imposed on the Gross-Up Payment being
repaid by you if such repayment results in a reduction in Excise Tax and/or a federal and state and local income tax deduction) plus interest on the amount of such repayment at the rate provided in Section 1274(b)(2)(B) of the Code. In the
event that the Excise Tax is determined to exceed the amount taken into account hereunder at the time of the termination of your employment (including by reason of any payment the existence or amount of which cannot be determined at the time of the
Gross-Up Payment), the Company shall make an additional gross-up payment in respect of such excess (plus any interest payable with respect to such excess) within ten days after the time that the amount of such excess is finally determined. All
payments made to you pursuant to this Subsection will be made by the end of your taxable year next following the taxable year in which you remit the related taxes, in accordance with Code Section 409A and Treasury Regulation
Section 1.409A-3(i)(1)(v) (or any similar or successor provisions). 
 (v) The payments provided for in Subsections (iii)(b), (c), (d), (e),
(f) and (h) shall be made not later than the fifth day following your Separation from Service; provided, however, that if the amounts of such payments cannot be finally determined on or before such day, the Company shall pay to you on such
day an estimate, as determined in good faith by the Company, of the minimum amount of such payments and shall pay the remainder of such payments (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code) as soon as the
amount thereof can be determined but in no event later than the thirtieth day after your Separation from Service. In the event that the amount of the estimated payments exceeds the amount subsequently determined to have been due, such excess shall
be deemed to be paid in error and shall be payable on the fifth day after demand by the Company (together with interest at the rate provided in Section 1274(b)(2)(B) of the Code). Notwithstanding anything herein to the contrary, to the extent
payments provided for in Section 4(iii) are subject to Code Section 409A, if you are determined by the Company to be a Specified Key Employee, such amounts otherwise payable to you upon your Separation from Service shall be accumulated and
paid to you on the date immediately after the expiration of the six-month period following your Separation from Service. For purposes of this Agreement, “Specified Key Employee” shall mean an employee who, at the time of his or her
Separation from Service is a “specified employee” as defined in Code Section 409A(a)(2)(B)(i). Specified Key Employees will be identified by the Company according to procedures adopted by the Board or the Compensation &
Benefits Committee of the Board (the “Committee”) applicable to all plans and agreements sponsored by the Company that are subject to Code Section 409A. 
 (vi) Except as provided in Subsection (iii)(g) hereof, you shall not be required to mitigate the amount of any payment provided for in this Section 4 by seeking other 

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employment or otherwise, nor shall the amount of any payment or benefit provided for in this Section 4 be reduced by any compensation earned by you as
the result of employment by another employer, by retirement benefits, by offset against any amount claimed to be owed by you to the Company, or otherwise. 
 (vii) With respect to the Executive Retirement Plan of The Dun & Bradstreet Corporation, as such plan applies to you, if you receive any amounts pursuant to Subsections (iii) (b), (c), (d), (e), (f), (g) and (h) of
this Article, you shall be deemed to have received the Company’s “consent” under Section 4.2(b) of such plan (relating to the reduction in retirement benefits upon certain terminations of employment). 
 (viii) With respect to the Supplemental Executive Benefit Plan of The Dun & Bradstreet Corporation, the Executive Retirement Plan of The Dun &
Bradstreet Corporation, The Dun & Bradstreet Corporation Key Employees’ Nonqualified Deferred Compensation Plan, and the Pension Benefit Equalization Plan of The Dun & Bradstreet Corporation, as such plans apply to you,
following a Change in Control, the Committee’s determinations and interpretations of such plans shall be consistent with pre-Change in Control practice, to the extent applicable, and, in the event of any dispute with you regarding your
entitlement to benefits under such plans, such determinations and interpretations shall be subject to a de novo standard of review (and shall not be entitled to a deferential standard of review) by any tribunal or adjudicator in connection
with any post-Change in Control determination or interpretation of benefit eligibility or entitlement. 
 5. Successors; Binding
Agreement. 
 (i) The Company will require any successor (whether direct or indirect, by purchase, merger, consolidation or otherwise) to all or
substantially all of the business and/or assets of the Company to expressly assume and agree to perform this Agreement in the same manner and to the same extent that the Company would be required to perform if no such succession had taken place.
Failure of the Company to obtain such express assumption and agreement at or prior to the effectiveness of any such succession shall be a breach of this Agreement and shall entitle you to lump sum cash payment from the Company, within five days of
the Change in Control, in the same amount and on the same terms to which you would be entitled hereunder if you were to terminate your employment for Good Reason immediately following a Change in Control. As used in this Agreement,
“Company” shall mean the Company as hereinbefore defined and any successor to its business and/or assets as aforesaid that assumes and agrees to perform this Agreement by operation of law, or otherwise. 
 (ii) This Agreement shall inure to the benefit of and be enforceable by you and your personal or legal representatives, executors, administrators, successors, heirs,
distributees, devisees and legatees. If you should die while any amount would still be payable to you hereunder had you continued to live, all such amounts, unless otherwise provided herein, shall be paid in accordance with the terms of this
Agreement to your estate. 

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 6. Notice. For the purpose of this Agreement, notices and all other communications provided
for in this Agreement shall be in writing and shall be deemed to have been duly given when delivered or mailed by United States certified or registered mail, return receipt requested, postage prepaid, addressed to the respective addresses set forth
on the first page of this Agreement (provided that all notice to the Company shall be directed to the attention of the Board with a copy to the Secretary of the Company), or to such other address as either party may have furnished to the other in
writing in accordance herewith, except that notice of change of address shall be effective only upon receipt. 
 7. Miscellaneous. No
provision of this Agreement may be modified, waived or discharged unless such waiver, modification or discharge is agreed to in writing and signed by you and such officer as may be specifically designated by the Board. No waiver by either party
hereto at any time of any breach by the other party hereto of, or compliance with, any condition or provision of this Agreement to be performed by such other party shall be deemed a waiver of similar or dissimilar provisions or conditions at the
time or at any prior or subsequent time. No agreements or representations, oral or otherwise, express or implied, with respect to the subject matter hereof have been made by either party that are not expressly set forth in this Agreement. The
validity, interpretation, construction and performance of this Agreement shall be governed by the laws of the State of New Jersey without regard to its conflicts of law principles. All references to sections of the Exchange Act or the Code shall be
deemed also to refer to any successor provisions to such sections. Any payments provided for hereunder shall be paid net of any applicable withholding required under federal, state or local law. The obligations of the Company under Section 4
shall survive the expiration of the term of this Agreement. 
 8. Validity. The invalidity or unenforceability of any provision of
this Agreement shall not affect the validity or enforceability of any other provision of this Agreement, which shall remain in full force and effect. 
 9. Counterparts. This Agreement may be executed in several counterparts, each of which shall be deemed to be an original but all of which together will constitute one and the same instrument. 
 10. Prior Agreement. In consideration of the benefits provided hereunder, you agree that all prior agreements with respect to the subject matter
contained herein, made between you and The Dun & Bradstreet Corporation have become null and void and of no force or effect. 
 11.
Entire Agreement. This Agreement sets forth the entire agreement of the parties hereto in respect of the subject matter contained herein and during the term of this Agreement supersedes the provisions of all prior agreements, promises,
covenants, arrangements, communications, representations or warranties, whether oral or written, by any officer, employee or representative of any party hereto with respect to the subject matter contained herein. 

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 12. Code Section 409A. This Agreement is intended to comply with Code Section 409A
and all guidance issued thereunder by the U.S. Internal Revenue Service in all respects and shall be administered in a manner consistent with such intent. If an unintentional operational failure occurs with respect to Code Section 409A
requirements, you agree to fully cooperate with the Company to correct the failure, to the extent possible, in accordance with any correction procedure established by the U.S. Internal Revenue Service. Any reference herein to Code Section 409A
or to Section 1.409A of the Treasury Regulations shall be interpreted to refer to any successor section of the Code, the Treasury Regulations, or other guidance issued by the U.S. Internal Revenue Service, as appropriate. 
 If this letter sets forth our agreement on the subject matter hereof, kindly sign and return to the Company the enclosed copy of this letter, which will
then constitute our agreement on this subject. 
  

							
		 		  	Sincerely,
			
		 		  	THE DUN & BRADSTREET CORPORATION
				
		 		  	By:	 	  

		 		  		 	Patricia A. Clifford
		 		  		 	Senior Vice President - Human Resources
	 Agreed to this              day of
                            , 20    
	 		  		 	
				
	  
	 		  		 	
	 [name]

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