Document:

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                                                                   EXHIBIT 10.13

                         MARKETING SERVICES AGREEMENT

     THIS MARKETING SERVICES AGREEMENT (the "Agreement") is made as of March 6,
2000 (the "Effective Date") by and between EBAY INC., with its principal place
of business at 2125 Hamilton Avenue, San Jose, California 95125 ("eBay"), and
AUTOTRADER.COM, LLC, with its principal place of business at 5775 Peachtree
Dunwoody Road, Suite A-200, Atlanta, Georgia 30342 ("ATC").

                                  BACKGROUND

     A. eBay operates a website for the online, person-to-person trading of
various items.

     B. ATC operates a website that brings together buyers and sellers of used
cars and trucks via electronic classified ads as well as providing users buying
and selling tips, car reviews, vehicle pricing information, safety information,
and help with finance, insurance, and warranty programs.

     C. eBay wants to direct ATC content (vehicle listings and related services)
and ATC customers to an eBay/ATC co-branded automobile trading area hosted and
maintained by eBay as part of the eBay website for the general trading of
certain automobiles in the U.S. and which provides transaction-related products
and services to users of the co-branded trading area.

     The parties therefore agree as follows:

                                   AGREEMENT

1.   DEFINITIONS.

     1.1 "AOL Agreements" means the Interactive Marketing Agreement between
America Online, Inc. ("AOL") and ATC dated April 13, 1999, as amended from time
to time (the "ATC AOL Agreement") and the Amended and Restated Interactive
Marketing Agreement between AOL and eBay dated March 24, 1999, as amended from
time to time (the "eBay AOL Agreement").

     1.2 "ATC Content" means all content or information, in any medium, created
by ATC for use in the Co-Branded Pages, including, without limitation, any
text, music, sound, photographs, video, graphics or data, but excluding any
user generated content.

     1.3 "ATC Dealers" means offline used vehicle dealers (both independents
and franchise operators) who are licensed by a state government to deal in
vehicles, who list or have listed Eligible Vehicles for sale on the ATC Site
and who list one or more Eligible Vehicles on the Co-Branded Pages during the
Term and whose eBay user IDs are provided to eBay by ATC.

     1.4 "ATC Site" means the website owned and operated by ATC accessible at
www.autotrader.com (or any successor URL) for the purpose of listing used
vehicles for sale, providing information about new vehicles, buying and selling
tips, pricing information, and access

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to vehicle finance, insurance, warranty programs and other information or
functionality provided by ATC from time to time, and any additional sites
operated by or for ATC for the U.S. market, subject to the ATC AOL Agreement.

     1.5 "ATC Users" means all users who access the ATC Site or ATC's
"Affiliated MP Site" as defined in the ATC AOL Agreement.

     1.6 "Co-Branded Pages" means all pages of the eBay/ATC co-branded general
automobile trading area (excluding listings for collector cars and all other
items that are not Eligible Vehicles) hosted by eBay (including, without
limitation, any Java screens associated with the trading area or emails or
other direct communications sent to eBay Users or others by operation of the
trading area). The direct URL that will lead to the home page of the Co-Branded
Pages will be http://www.ebay-autotrader.com (or such other URL as the parties
may mutually agree on) and shall be registered and owned by eBay.

     1.7 "Development Schedule" means the schedule for the development and
implementation of the Co-Branded Pages, which schedule will be added to this
Agreement as Exhibit A (Development Schedule) in a form and at a time to be
mutually agreed by the parties, but in no event later than sixty (60) days after
the Effective Date of this Agreement.

     1.8 "eBay Site" means the website owned and operated by eBay accessible at
www.ebay.com (or any successor URL) for the purpose of facilitating an online
trading community accessible by users worldwide, and any additional sites
operated by or for eBay for the U.S. market and which are intended to include
Eligible Vehicle listings.

     1.9 "eBay Users" means all users who access the eBay Site, Co-Branded
Pages or the Mirror Site or eBay's "Affiliated MP Site" as defined in the eBay
AOL Agreement.

     1.10 "eBay User Agreement" means the terms and conditions for use of the
eBay Site, as published on the eBay Site.

     1.11 "Eligible Services" means products and services offered on the
Co-Branded Pages ancillary to the sale of Eligible Vehicles, as agreed upon by
eBay and ATC from time to time. "Eligible Services" may include services such as
automobile finance, insurance, inspections, shipping, escrow and warranty
services and other transaction-related services related to the listing or sale
of Eligible Vehicles. "Eligible Services" specifically exclude provision of
automobile parts, automobilia, license plates, accessories and die-cast models,
and any services with respect to vehicles that are not Eligible Vehicles.

     1.12 "Eligible Vehicles" means general-production cars, minivans, station
wagons, pick-up trucks, sports cars, and sport utility vehicles, of any class,
make or model produced within fifteen (15) years of the Effective Date and each
anniversary of the Effective Date thereafter (so that, as of the Effective
Date, Eligible Vehicles includes vehicles produced from 1986-2000; on the first
anniversary of the Effective Date, vehicles produced from 1987-2001, and so on)
and located in and for sale in the United States. "Eligible Vehicles" do not
include any motorcycles, RVs, vehicles located and for sale outside of the
U.S., antique (more than 20 years old), customized, collector and exotic cars,
hot rods, special editions (e.g., pace cars), muscle cars, vehicles sold in
charity auctions, and other trucks or automobilia, license plates,

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accessories, die-cast models, vehicle parts or subassemblies or "parts cars"
(non-operational wrecks that can be cannibalized for spare parts). Initially,
the parties will include on the Co- Branded Pages listings for vehicles
produced within the last twenty (20) years of the Effective Date. At any time
during the Term that vehicles produced fifteen (15) to twenty (20) years
earlier than the applicable anniversary of the Effective Date are listed on the
Co-Branded Pages, all such vehicles will be treated as Eligible Vehicles for
all relevant purposes. Upon reasonable notice to ATC, eBay may determine that
vehicles produced fifteen (15) to twenty (20) years earlier than the applicable
anniversary of the Effective Date shall no longer be treated as Eligible
Vehicles, in which event ATC shall be free to withhold any such listings from
the Co-Branded Pages.

     1.13 "Marketing Agreement" means the agreement between eBay and ATC of
even date herewith with respect to eBay's operation and promotion of the
Co-Branded Pages.

     1.14 "Mirror Site" means a version of the Co-Branded Pages made available
to eBay Users as part of any Affiliated MP Site.

2.   ATC RESPONSIBILITIES.

     2.1 LISTING SERVICES. ATC will use reasonable commercial efforts to
implement, in accordance with the Development Schedule, an eBay auction option
available to all ATC Users (including ATC Dealers) listing items on the ATC
Site. The intention of the parties is to make the auction option on the
Co-Branded Pages seamlessly available as part of the process of creating an
online listing on the ATC Site, such that the Co-Branded Pages auction option
is equally accessible wherever presented to users compared to the non-auction
listing alternatives. As part of the Development Schedule, the parties will
jointly prepare a plan describing how the Co-Branded Pages listing option for
ATC Users will be implemented, specifying the technical requirements and
identifying listing tools and other ATC processes that will be modified or
enhanced to present the auction option. eBay will host Eligible Vehicle
listings prepared and uploaded by ATC Dealers using ATC listing tools that
generate eBay-compatible content. If, and for as long as, eBay requests, ATC
will host photographs of items listed by ATC Dealers on the Co-Branded Pages
and Mirror Site on ATC's servers (or otherwise arrange for such hosting) and
serve the photos to users of the Co-Branded Pages and the Mirror Site via
procedures to be reasonably specified by eBay. ATC and eBay will cooperate to
resolve, to their mutual satisfaction, firewall, load balancing and other
functionality and implementation issues.

     2.2 SEARCH SERVICES. Within thirty (30) days after the Effective Date, the
parties will mutually agree on a specification for the preliminary
implementation on the ATC Site of a search function for Eligible Vehicles
listed on the Co-Branded Pages, which may include framing eBay search pages on
the ATC Site or some other mutually-agreeable method. ATC will use diligent
efforts to implement this capability as rapidly as is commercially feasible,
which in no event will be later than sixty (60) days after the specification is
agreed upon, unless the delay is caused by eBay's failure to perform any eBay
obligation necessary to allow ATC to implement the agreed upon specification.
If ATC's diligent efforts are not sufficient to complete the implementation by
the end of the sixty (60) day period, eBay shall have the right, but not the
obligation, to terminate the Agreement pursuant to Section 9.2 ("Termination
for Breach"). Within two (2) years following the Effective Date, ATC will make
fully available an auction search capability on the ATC Site, with links from
ATC search results pages to co-branded auction detail pages,

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all as specified in the Development Schedule, provided that eBay timely
provides a geo-coded data feed, in accordance with the Development Schedule.

     2.3 CUSTOMER SUPPORT. ATC will provide general first level customer
support to ATC Dealers for general user activities related to Eligible Vehicles
and Eligible Services that do not require access to the history or details of a
particular transaction on the Co-Branded Pages or technical information about
the operation of the Co-Branded Pages to handle, such as preparing FAQ postings
and answering general informational and set-up questions. eBay will answer
transaction-specific questions, questions relating to the eBay infrastructure
(such as billing and customer database inquiries), and all other questions. The
parties shall mutually develop a customer service plan intended to minimize
customer service redundancy between ATC and eBay. The parties will cooperate to
develop methods to route customer support inquiries to the responsible party,
depending on the nature of the inquiry. Each party shall perform its customer
support obligations in a timely, professional and courteous manner.

     2.4 DEALER RELATIONS. If it comes to the attention of either party that an
ATC Dealer is not in compliance with the eBay User Agreement and all other
applicable eBay policies and procedures, the party will bring such
non-compliance to the attention of the other party, and the parties will
cooperate where feasible to determine and take all necessary and appropriate
steps to insure such compliance, provided that eBay may terminate any
non-compliant ATC Dealer's participation in the Co-Branded Pages, the Mirror
Site and the eBay Site in accordance with eBay's standard policies for
non-compliant sellers in eBay's sole discretion.

3.   EBAY RESPONSIBILITIES

     3.1 CO-BRANDED PAGES OPERATION. eBay will use reasonable commercial
efforts to operate and serve the Co-Branded Pages and Mirror Site in a manner
consistent with the present quality standards of the eBay Site and that meets
response performance standards for eBay Users comparable to those for similar
(in terms of content, proportion of graphics and other high-bandwidth content,
etc.) pages of the eBay Site. Consistent with the Development Schedule, and in
a format mutually agreed to by the parties, eBay will provide ATC with a feed
of all Eligible Vehicle listings then available on the Co-Branded Pages so that
ATC can incorporate such listings into its vehicle search database so that it
may create links to auction detail pages in accordance with this Agreement.

     3.2 AUCTION HOSTING. eBay will host the auctions of Eligible Vehicles
listed via the Co-Branded Pages or the Mirror Site, subject to eBay's standard
policies and procedures for handling item listings and the AOL Agreements. eBay
shall determine the fees and charges for the listing and sale of any Eligible
Vehicle on the Co-Branded Pages and Mirror Site. eBay agrees that it will not
require ATC Dealers individually or as a group to pay more for a basic level of
service offered on the Co-Branded Pages than eBay charges consumers generally
for such service. eBay may reject or remove the listing for any Eligible
Vehicle if, in eBay's reasonable judgment (a) there is reasonable doubt as to
the accuracy of the listing; (b) ATC or the seller has breached any provision
of the Agreement or the eBay User Agreement, whether because of such listing or
otherwise; (c) there is reasonable doubt as to title, or the right to pass
clear title, to the Eligible Vehicle; or (d) such listing may reasonably be
expected to expose eBay to potential liability or the threat of litigation.
Removal of Eligible Vehicle listings pursuant to

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this Section shall be grounds for eBay to immediately terminate the
participation of the listing ATC Dealer on the Co-Branded Pages, the eBay Site
and Mirror Site.

     3.3 AUTO AUCTION STRATEGY; LISTING CONTROL. The parties will mutually
agree on the overall strategy for obtaining and distributing listings of
Eligible Vehicles for sale on the Co- Branded Pages. eBay and ATC will jointly
determine the number and characteristics of Eligible Vehicle listings sourced
from the ATC Site that are appropriate for posting on the Co-Branded Pages
based on the conversion rates and bid/item ratios required for a vibrant
marketplace, and will phase in promotional links from the eBay Site and the ATC
Site, accordingly. Upon mutual agreement of the parties, eBay may adjust the
flow of such postings. eBay will have sole discretion whether and how to
implement a "first bid wins" or "buy it now" pricing mechanism, whether
combined with auction-style bidding or standalone, for the sale of Eligible
Vehicles on the Co-Branded Pages or Mirror Site, but other changes to the
format of Eligible Vehicle sales on the Co-Branded Pages or Mirror Site will
require mutual agreement of the parties, other than changes that are applicable
to a substantial portion of all eBay listings or a broad range of categories of
listings generally.

     3.4 BILLING. eBay will be responsible for billing and collecting all
amounts due from users of the Co-Branded Pages and shall bear all of the credit
risk for such amounts, provided that, at eBay's request, ATC may invoice
various ATC Dealers on eBay's behalf, all in accordance with the Marketing
Agreement and any separate billing services agreement between the parties.

4.   ATC CONTENT.

     4.1 DELIVERY OF ATC CONTENT. ATC shall deliver the ATC Content to eBay in
a format specified by eBay and on an uploading and refresh schedule to be
mutually agreed upon by the parties. ATC will use reasonable commercial efforts
to modify ATC's online content uploading tools for the ATC Site to work with
the Co-Branded Pages, and eBay will use reasonable commercial efforts to
provide ATC with APIs and other assistance required for such modifications.
eBay may refuse delivery of any ATC Content delivered in an unsupported format.
eBay reserves the right to remove ATC Content, as eBay deems necessary or
appropriate if, in eBay's absolute discretion, the publication of the ATC
Content or user- generated content (a) may create liability for eBay (except
for contractual liability, regardless of whether the applicable contract was
entered into by eBay prior to or subsequent to this Agreement); (b) infringes
upon or violates a third party's intellectual property rights or rights of
publicity or privacy; (c) violates any law, statute, ordinance or regulation;
(d) is defamatory, libelous, illegally threatening or harassing; (e) contains
obscenity, pornography or is otherwise inflammatory; (f) contains a virus or
other damaging programming, or (g) in any way violates this Agreement or the
eBay User Agreement. In the event that eBay exercises the foregoing right to
remove any of the ATC Content from the Co-Branded Pages, eBay will provide ATC
with prompt written notice of the removal and the basis for such removal. eBay
will cooperate with ATC in remedying the defect that prompted the removal so
that the ATC Content that was removed can be restored to the Co-Branded Pages.

     4.2 CONTENT OWNERSHIP. ATC hereby grants to eBay a non-exclusive license to
use, reproduce, distribute, create derivative works of, publicly perform,
publicly display and digitally

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perform the ATC Content in conjunction with the eBay Content solely for the
purposes of developing, hosting and deploying the Co-Branded Pages and Mirror
Site and promoting the ATC Site, Co-Branded Pages and Mirror Site. As between
eBay and ATC, ATC and its suppliers retain all rights, title and interest in
and to all intellectual property rights embodied in or associated with the ATC
Content, including all ATC branding elements. There are no implied licenses
under this Agreement, and any rights not expressly granted to eBay hereunder
are reserved by ATC or its suppliers. eBay shall not exceed the scope of the
licenses granted hereunder.

5.   PROMOTION. ATC will provide links from the ATC Site's home page and
certain other pages on the ATC Site where users can offer to sell or seek to buy
Eligible Vehicles to the Co-Branded Pages (via a one-click link to URLs
supplied by eBay) in the phases specified in the Development Schedule. The link
on the ATC Site home page will bear eBay branding. eBay may direct such links to
an intermediate "jump page" that may include general information, user
authentication, and for unregistered users, a link to the eBay registration
process, if eBay implements such an informational jump page, general
authentication or registration process for users and would-be users of the eBay
Site generally. Any such jump page will also include a single link to the ATC
Site home page in a form to be mutually agreed by the parties.

6.   PAYMENTS

     6.1 COMMISSIONS. As compensation for the content and services delivered by
ATC to eBay under this Agreement, eBay will pay ATC a commission equal to fifty
percent (50%) of eBay's gross revenue from (a) the listing and/or sale of
Eligible Vehicles and Eligible Services on the Co-Branded Pages or the
comparable trading area of the Mirror Site; and (b) general automotive-related
advertising on the Co-Branded Pages (including automotive-related advertising
that does not specifically promote Eligible Vehicles or Eligible Services) or
advertising that is served to users who are viewing the Co-Branded Pages by
means of a frame created by another website, provided that the gross revenue
subject to the commission payable to ATC for advertisements that run generally
on the eBay Site and not just on the Co-Branded Pages (or generally in frames
that span the eBay Site and the Co-Branded Pages) shall be determined by the
ratio of the number of impressions an advertisement generates on the Co-
Branded Pages to the number of impressions it generates on other pages of the
eBay Site. For example, if an automotive-related banner advertisement runs
generally on the eBay Site, and ten percent (10%) of the total impressions
generated by the ad are from the Co-Branded Pages, ten percent (10%) of eBay's
gross revenue from the advertisement would be subject to ATC's fifty percent
(50%) commission. Except to the extent that any new cars are incidentally
listed on the Co-Branded Pages, ATC acknowledges that any gross revenues eBay
receives in connection with new vehicles are not subject to any commissions
under this Agreement.

     6.2 REPORTING AND PAYMENT OF COMMISSION. Within fifteen (15) days
following the end of each calendar month, eBay will provide ATC a report, in a
form mutually agreed to, describing the amount of gross revenue generated from
the listing and/or sale of Eligible Vehicles on the Co-Branded Pages and
including eBay's remittance of the applicable commission payable to ATC
pursuant to this Agreement. eBay will promptly provide reports as available
(anticipated to be monthly in arrears) regarding eBay's gross revenue with
respect to Eligible Services transactions and advertising on the Co-Branded
Pages, and will adjust

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commission payments accordingly to reflect such amounts, with any additional
commission amounts due to ATC being included with eBay's reports regarding
Eligible Services and advertising-derived gross revenue. Overdue payments of
undisputed amounts shall accrue interest, at the lesser of 1_% per month or the
maximum allowable interest under applicable law, from the due date until paid.

     6.3 TAXES. The parties shall each pay any sales, use or similar tax
related to the parties' performance of their obligations or exercise of their
rights under this Agreement for which they are responsible.

     6.4 AUDIT RIGHTS. During the term of the Agreement and for two (2) years
thereafter, eBay shall keep proper records and books of account relating to the
computation of gross revenues applicable to this Agreement. No more frequently
than once every twelve (12) months, ATC's designated auditing professional may
inspect such records to verify eBay's reports. Any such inspection will be
conducted in a manner designed to minimize interference with eBay's regular
business activities. The auditing professional shall enter into a
confidentiality agreement in the form specified by eBay, which form shall not
prevent the auditor from disclosing the methodology and results of its audit to
ATC. eBay shall immediately make any overdue payments disclosed by the audit
plus applicable interest. Such inspection shall be at ATC's expense; however,
if the audit reveals overdue payments in excess of five percent (5%) of the
payments owed to date, eBay shall immediately pay the cost of such audit, and
ATC shall be entitled to undertake an additional audit of eBay's relevant books
and records within the same twelve (12) month period.

7.   REPRESENTATIONS AND WARRANTIES.

     7.1 ATC REPRESENTATIONS. ATC represents and warrants that ATC has the
authority and power to enter into and perform all of its obligations set forth
in this Agreement.

     7.2 eBAY REPRESENTATIONS. eBay represents and warrants that eBay has the
authority and power to enter into and perform all of its obligations set forth
in this Agreement.

8.   DISCLAIMER OF OTHER WARRANTIES. EACH PARTY PROVIDES ALL MATERIALS AND
SERVICES TO THE OTHER PARTY "AS IS." EXCEPT AS STATED IN SECTION 7
("REPRESENTATIONS AND WARRANTIES"), EACH PARTY DISCLAIMS ALL WARRANTIES AND
CONDITIONS, EXPRESS, IMPLIED OR STATUTORY, INCLUDING, WITHOUT LIMITATION, THE
IMPLIED WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY AND FITNESS FOR
A PARTICULAR PURPOSE. EBAY DOES NOT REPRESENT OR WARRANT THAT THE EBAY SITE, THE
CO-BRANDED PAGES OR THE MIRROR SITE WILL OPERATE SECURELY OR WITHOUT
INTERRUPTION. Each party acknowledges that it has not entered into this
Agreement in reliance upon any warranty or representation except those
specifically set forth herein.

9.   TERM AND TERMINATION.

     9.1  TERM. The term of this Agreement shall continue for three (3) years
and six (6) months following the Effective Date, unless earlier terminated as
provided herein, and shall be automatically renewed for successive one-year
renewal terms (collectively, the "Term"), unless

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either party gives the other notice of its desire to terminate the Agreement
not less than ninety (90) days prior to the end of the initial term or
then-current renewal term. This Agreement shall automatically terminate upon
any termination or expiration of the Marketing Agreement.

     9.2 TERMINATION FOR BREACH. By providing written notice, a party may
immediately terminate this Agreement if the other party materially breaches
this Agreement and fails to cure that breach within thirty (30) days after
receiving written notice of the breach. No notice of breach shall be sent until
the provisions of Section 13.1 ("Dispute Resolution") have been followed.

     9.3 EFFECTS OF TERMINATION. Upon expiration or termination of this
Agreement for any reason: (a) all license rights granted herein shall terminate
except to the extent stated in this Section; (b) each party shall immediately
pay to the other any amounts owed as of the date of such termination; and (c)
the parties shall wind down the Co-Branded Pages in a professional manner (with
any relevant licenses, as mutually agreed by the parties, remaining in effect
during such wind-down period).

     9.4 SURVIVAL. Sections 1 ("Definitions"), 6.4 ("Audit Rights"), 8
("Disclaimer of Other Warranties"), 10 ("Indemnity"), 11 ("Limitations on
Liability"), 12 ("Confidential Information") and 13 ("General Provisions")
shall survive expiration or termination of this Agreement.

10.  INDEMNITY. Each party (the "Indemnifying Party") shall indemnify the other
party (the "Indemnified Party") against any and all claims, losses, costs and
expenses, including reasonable attorneys' fees (collectively, "Claims") as
follows: eBay will indemnify ATC against any Claims which ATC may incur as a
result of claims in any form by third parties arising from, relating to or in
connection with any negligence or willful misconduct by eBay. In addition, ATC
shall indemnify eBay against any and all Claims which eBay may incur as a result
of claims in any form by third parties arising from, relating to or in
connection with any negligence or willful misconduct by ATC. The foregoing
obligations are conditioned on the Indemnified Party: (i) giving the
Indemnifying Party notice of the relevant claim, (ii) cooperating with the
Indemnifying Party, at the Indemnifying Party's expense, in the defense of such
claim, and (iii) giving the Indemnifying Party the right to control the
investigation, defense and settlement of any such claim, except that the
Indemnifying Party shall not enter into any settlement that affects the
Indemnified Party's rights or interest without the Indemnified Party's prior
written approval. The Indemnified Party shall have the right to participate in
the defense at its expense.

11.  LIMITATION ON LIABILITY. EXCEPT IN THE EVENT OF A CLAIM UNDER SECTION 10
("INDEMNITY"), NEITHER PARTY SHALL BE LIABLE FOR SPECIAL, INCIDENTAL OR
CONSEQUENTIAL DAMAGES OR LOST PROFITS (HOWEVER ARISING, INCLUDING NEGLIGENCE)
ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT. EXCEPT IN THE EVENT OF A
BREACH OF SECTION 12 ("CONFIDENTIALITY") OR A CLAIM UNDER SECTION 10, IN NO
EVENT SHALL EITHER PARTY'S CUMULATIVE LIABILITY TO THE OTHER PARTY UNDER OR IN
CONNECTION WITH THIS AGREEMENT AND THE MARKETING AGREEMENT EXCEED AN AMOUNT
GREATER THAN ONE MILLION DOLLARS ($1,000,000), EXCEPT THAT EBAY'S LIABILITY
ARISING OUT OF A NEGLIGENT OR WILLFUL

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MATERIAL BREACH (i) OF SECTION 11.3 OF THE MARKETING AGREEMENT OR (ii) ANY
OTHER PROVISION OF THE MARKETING AGREEMENT PROHIBITING COMMUNICATION WITH ATC
DEALERS (WHERE SUCH BREACH OCCURS IN THE WAKE OF OR IN ANTICIPATION OF
TERMINATION OF THE RELATIONSHIP CONTEMPLATED UNDER THIS AGREEMENT), SHALL BE
LIMITED TO TWENTY MILLION DOLLARS ($20,000,000), RATHER THAN TO ONE MILLION
DOLLARS ($1,000,000). THIS LIMITATION OF EACH PARTY'S LIABILITY IS CUMULATIVE,
WITH ALL PAYMENTS FOR CLAIMS OR DAMAGES IN CONNECTION WITH THIS AGREEMENT AND
THE MARKETING AGREEMENT BEING AGGREGATED TO DETERMINE SATISFACTION OF THE
LIMIT. THE EXISTENCE OF ONE OR MORE CLAIMS WILL NOT ENLARGE THE LIMIT.

12.  CONFIDENTIAL INFORMATION. A party's "Confidential Information" is defined
as any confidential or proprietary information of a party which is disclosed to
the other party in a writing marked confidential or, if disclosed orally, is
identified as confidential at the time of disclosure and is subsequently reduced
to a writing marked confidential and delivered to the other party within ten
(10) days of disclosure, or which, under the circumstances surrounding
disclosure known to the receiving party, ought to be treated as confidential.
Each party shall hold the other party's Confidential Information in confidence
and shall not disclose such Confidential Information to third parties nor use
the other party's Confidential Information for any purpose other than as
required to perform under this Agreement. Such restrictions shall not apply to
Confidential Information which (a) is already known by the recipient, (b)
becomes, through no act or fault of the recipient, publicly known, (c) is
received by recipient from a third party without a restriction on disclosure or
use, or (d) is independently developed by recipient without reference to the
Confidential Information. The restriction on disclosure shall not apply to
Confidential Information that a court or government agency requires be
disclosed. In addition, the parties agree that, as a result of exposure to
Confidential Information relating to the receiving party's business activities,
the employees of the receiving party may further develop their general
knowledge, skills and experience as they relate to the receiving party's
business activities. The subsequent use by these employees of such general
knowledge, skills and experience does not constitute a breach of this Agreement.

13.  GENERAL PROVISIONS.

     13.1 DISPUTE RESOLUTION. The parties will use good faith efforts to
resolve disputes regarding this Agreement internally. If the dispute cannot be
resolved at the working level, it shall be escalated by mutual agreement to the
CEO of ATC and the CEO or COO of eBay, respectively, who shall confer (in
person or by telephone or other means) to resolve the dispute. If the dispute
cannot be resolved by the officers within fifteen (15) days after it is
referred to them, the dispute shall be resolved in accordance with Section 13.2
("Governing Law").

     13.2 GOVERNING LAW. This Agreement will be governed and construed in
accordance with the laws of the State of California as applied to contracts
entered into by California residents and performed entirely in California.

     13.3 SEVERABILITY; HEADINGS. If any provision herein is held to be invalid
or unenforceable for any reason, such provision shall be deemed to be restated,
in accordance with

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applicable law, to reflect as nearly as possible the original intentions of the
parties, and the remaining provisions will continue in full force without being
impaired or invalidated in any way. The parties agree to replace any invalid
provision with a valid provision that most closely approximates the intent and
economic effect of the invalid provision. Headings are for reference purposes
only and in no way define, limit, construe or describe the scope or extent of
such section.

     13.4 PUBLICITY. Prior to the release of any press releases, announcements,
statements or other similar promotional materials related to this Agreement,
the termination thereof, the Co-Branded Pages, or the status of the parties'
relationship, the releasing party shall submit a written request for approval
to the other party with a copy of the materials to be released, with sufficient
lead time for the other party to review and comment. A party shall not
unreasonably withhold or delay the granting of its approval of such materials.
The parties will cooperate to prepare a joint first public announcement
regarding this Agreement.

     13.5 FORCE MAJEURE. Except as otherwise provided, if performance hereunder
(other than payment of monies due) is prevented, restricted or interfered with
by any act or condition whatsoever beyond the reasonable control of a party,
the party so affected, upon giving prompt notice to the other party, shall be
excused from such performance to the extent of such prevention, restriction or
interference.

     13.6 INDEPENDENT CONTRACTORS. The parties are independent contractors, and
no agency, partnership, joint venture, employee-employer or
franchiser-franchisee relationship is intended or created by this Agreement.
Neither party shall make any warranties or representations on behalf of the
other party.

     13.7 NOTICE. Any notices hereunder shall be given to the appropriate party
at the address specified above or at such other address as the party shall
specify in writing. Notice shall be deemed given: upon personal delivery; if
sent by fax, upon confirmation of receipt; or if sent by a reputable overnight
courier with tracking capabilities, one (1) day after the date of mailing.

     13.8 ASSIGNMENT. Neither party may assign this Agreement or any of its
rights and obligations hereunder without the other party's express prior
written consent, which may not be unreasonably withheld, delayed or
conditioned.

     13.9 ENTIRE AGREEMENT; WAIVER. This Agreement and the Marketing Agreement
set forth the entire understanding and agreement of the parties, and supersede
any and all oral or written agreements or understandings between the parties,
as to the subject matter of the Agreement. The waiver of a breach of any
provision of this Agreement will not operate or be interpreted as a waiver of
any other or subsequent breach.

                                      10.
<PAGE>   11

     13.10 COUNTERPARTS. This Marketing Services Agreement may be executed in
one or more counterparts, each of which shall be deemed an original and all of
which shall be taken together and deemed to be one instrument.

EBAY INC.                                    AUTOTRADER.COM, LLC

By:/s/ Brian Swette                         By: /s/ Victor A. Perry III
   --------------------------                   -------------------------
Name:  Brian Swette                         Name:  Victor A. Perry III
     ------------------------                     -----------------------
Title: Chief Operating Officer              Title: President/CEO
      -----------------------                      ----------------------

                                      11.
<PAGE>   12

                                   EXHIBIT A
                              DEVELOPMENT SCHEDULE

To be added by the parties in accordance with Section 1.7

                                      12.<PAGE>   1
                                                                   EXHIBIT 10.16

                                 AUTOTRADER.COM
                          2000 LONG-TERM INCENTIVE PLAN

         SECTION 1. PURPOSE. The purpose of the AutoTrader.com 2000 Long-Term
Incentive Plan (the "Plan") is to provide opportunities for employees, leased
employees, consultants and independent contractors of AutoTrader.com, Inc., (the
"Company") to participate in the appreciation in value of the Company. The Plan,
which amends and restates the 1999 AutoTrader.com Long-Term Incentive Plan, is
designed to enable the Company to attract, retain and motivate individuals of
exceptional skill who contribute to the Company's success by their ability,
ingenuity and industry, and also to provide meaningful long-term incentive
opportunities for employees, leased employees, consultants and independent
contractors who are responsible for the success of the Company.

         SECTION 2. DEFINITIONS. The following shall be defined terms under the
Plan:

         2.01.    "Award" means, individually or collectively, any Option,
Restricted Stock Award, Stock Appreciation Right, Dividend Equivalent or any
Other Stock-Based Awards that are valued in whole or in part by reference to, or
otherwise based on or related to, Shares.

         2.02.    "Award Agreement" means any written agreement, contract or
other instrument or document evidencing an Award. Each Award Agreement shall be
subject to the terms and conditions of the Plan.

         2.03.    "Board" means the Board of Directors of the Company.

         2.04.    "Code" means the Internal Revenue Code of 1986, as amended
from time to time. References to any provision of the Code shall be deemed to
include successor provisions thereto and regulations thereunder.

         2.05.    "Committee" means the committee designated by the Board to
administer the Plan, or any subcommittee thereof.

         2.06.    "Company" is defined as AutoTrader.com, Inc. or any successor
to it in ownership of substantially all of its assets, whether by merger,
consolidation or otherwise.

         2.07.    "Covered Employee" has the same meaning as set forth in
section 162(m) of the Code, and successor provisions.

         2.08.    "Dividend Equivalent" means a right, granted to a Participant
under Section 6.06, to receive cash, Shares, other Awards, or other property
equal in value to dividends paid with respect to a specified number of Shares.

         2.09.    "Exchange Act" means the Securities Exchange Act of 1934, as
amended from time to time. References to any provision of the Exchange Act shall
be deemed to include successor provisions thereto and regulations thereunder.

         2.10.    "Fair Market Value" means with respect to Shares, Awards or
other property, the fair market value of such Shares, Awards or other property
determined by such methods or

<PAGE>   2

procedures as shall be established from time to time by the Committee. Unless
otherwise determined by the Committee, the Fair Market Value of Shares as of any
date shall be the average of the high and low prices per Share as reflected by
composite transactions on the Nasdaq Stock Market's National Market on the date
the Fair Market Value is being determined, or if there are no transactions on
that date, then the closing price for the preceding date upon which transactions
occurred.

         2.11.    "Incentive Stock Option" means an Option that is intended to
meet the requirements of Section 422 of the Code.

         2.12.    "Non-Qualified Stock Option" means an Option that is not
intended to be an Incentive Stock Option.

         2.13.    "Option" means a right, granted to a Participant under Section
6.03, to purchase Shares, at a specified price during specified time periods. An
Option may be either an Incentive Stock Option or a Non-Qualified Stock Option.

         2.14.    "Other Stock-Based Award" means a right, granted to a
Participant under Section 6.05, that relates to or is valued by reference to
Shares.

         2.15.    "Participant" means a person who, as an employee, leased
employee, consultant or independent contractor of the Company or any Subsidiary,
has been granted an Award under the Plan.

         2.16.    "Performance Award" means a right, granted to a Participant
under Section 7, to receive cash, Shares, other Awards, or other property the
payment of which is contingent upon achievement of performance goals specified
by the Committee.

         2.17.    "Performance-Based Restricted Stock" means Restricted Stock
that is subject to a risk of forfeiture if specified performance criteria are
not met within the restriction period.

         2.18.    "Plan" is the AutoTrader.com 2000 Long-Term Incentive Plan, as
hereafter amended.

         2.19.    "Restricted Stock Award " means Shares granted to a
Participant under Section 6.02, that are subject to certain restrictions and to
a risk of forfeiture.

         2.20.    "Rule 16b-3" means Rule 16b-3, as from time to time amended,
promulgated by the Securities and Exchange Commission under Section 16 of the
Exchange Act.

         2.21.    "Share" means Class A common stock of the Company, and such
other securities of the Company as may be substituted for Shares or other
securities pursuant to Section 10.

         2.22.    "Stock Appreciation Right" means a right, granted to a
Participant under Section 6.04, to be paid an amount measured by the
appreciation in the Fair Market Value of Shares from the date of grant to the
date of exercise of the right, with payment to be made in cash, Shares, other
Awards or other property as specified in the Award or as determined by the
Committee.

                                      -2-
<PAGE>   3

         2.23.    "Subsidiary" means any company (other than the Company) with
respect to which the Company owns, directly or indirectly, 50% or more of the
total combined voting power of all classes of stock or ownership interests.

         2.24.    "Year" means a calendar year.

         SECTION 3. ADMINISTRATION.

         3.01.    Authority of the Committee. The Plan shall be administered by
the Committee. Each Award shall be evidenced by an Award Agreement, executed by
the Company and the Participant, in a form satisfactory to the Committee. The
Committee shall have full and final authority to take the following actions, in
each case subject to and consistent with the provisions of the Plan:

                  (i)      to select and designate Participants;

                  (ii)     to determine the type or types of Awards to be
         granted to each Participant;

                  (iii)    to determine the number of Awards to be granted, the
         number of Shares to which an Award will relate, the terms and
         conditions of any Award granted under the Plan (including, but not
         limited to, any exercise price, grant price, or purchase price, any
         restriction or condition, any schedule for lapse of restrictions or
         conditions relating to transferability or forfeiture, vesting,
         exercisability, or settlement of an Award, and waivers or accelerations
         thereof, based in each case on such considerations as the Committee
         shall determine), and all other matters to be determined in connection
         with an Award;

                  (iv)     to determine whether, to what extent, and under what
         circumstances an Award may be settled, or the exercise price of an
         Award may be paid, in cash, Shares, other Awards, or other property, or
         an Award may be cancelled, forfeited or surrendered;

                  (v)      to prescribe the form of each Award Agreement, which
         need not be identical for each Participant;

                  (vi)     to adopt, amend, suspend, waive and rescind such
         rules and regulations and appoint such agents as the Committee may deem
         necessary or advisable to administer the Plan;

                  (vii)    to correct any defect or supply any omission or
         reconcile any inconsistency in the Plan and to construe and interpret
         the Plan and any Award, rules and regulations, Award Agreement or other
         instrument hereunder; and

                  (viii)   to make all other decisions and determinations as may
         be required under the terms of the Plan or as the Committee may deem
         necessary or advisable for the administration of the Plan.

         3.02.    Manner of Exercise of Committee Authority. Unless authority is
specifically reserved to the Board under the terms of the Plan or applicable
law, the Committee shall have

                                      -3-
<PAGE>   4

sole discretion in exercising such authority under the Plan. Any action of the
Committee with respect to the Plan shall be final, conclusive and binding on all
persons, including the Company, Subsidiaries, Participants and any person
claiming any rights under the Plan from or through any Participant. The express
grant of any specific power to the Committee, and the taking of any action by
the Committee, shall not be construed as limiting any power or authority of the
Committee. A memorandum signed by all members of the Committee shall constitute
the act of the Committee without the necessity, in such event, to hold a
meeting. Except to the extent prohibited by any applicable laws, regulations, or
rules of the national securities exchange or market on which the Shares are
listed, the Committee may delegate to officers or managers of the Company or any
Subsidiary the authority to perform administrative functions under the Plan,
subject to such terms as the Committee shall determine.

         3.03.    Limitation of Liability. Each member of the Committee shall be
entitled, in good faith, to rely or act upon any report or other information
furnished to him or her by any officer or other employee of the Company or any
Subsidiary, the Company's independent certified public accountants, legal
counsel or any executive compensation consultant or other professional retained
by the Company to assist in the administration of the Plan. No member of the
Committee, nor any officer or employee of the Company acting on behalf of the
Committee, shall be personally liable for any action, determination, or
interpretation taken or made in good faith with respect to the Plan, and all
members of the Committee and any officer or employee of the Company acting on
their behalf, shall, to the extent permitted by law, be fully indemnified and
protected by the Company with respect to any such action, determination, or
interpretation.

         SECTION 4. SHARES SUBJECT TO THE PLAN. Subject to adjustment as
provided in Section 10, the total number of Shares reserved and available for
Awards under the Plan shall be 3,300,000 Shares. For purposes of this Section 4,
the number of and time at which Shares shall be deemed to be subject to Awards
and therefore counted against the number of Shares reserved and available under
the Plan shall be the earliest date at which the Committee can reasonably
estimate the number of Shares to be distributed in settlement of an Award or
with respect to which payments will be made; provided, that, subject to the
requirements of Rule 16b-3, the Committee may adopt procedures for the counting
of Shares relating to any Award for which the number of Shares to be distributed
or with respect to which payment will be made cannot be fixed at the date of
grant to ensure appropriate counting, avoid double counting (in the case of
tandem or substitute awards), and provide for adjustments in any case in which
the number of Shares actually distributed or with respect to which payments are
actually made differs from the number of Shares previously counted in connection
with such Award.

         If any Shares to which an Award relates are forfeited or the Award is
settled or terminates without a distribution of Shares (whether or not cash,
other Awards, or other property is distributed with respect to such Award), any
Shares counted against the number of Shares reserved and available under the
Plan with respect to such Award shall, to the extent of any such forfeiture,
settlement or termination, again be available for Awards under the Plan;
provided, that in the event Rule 16b-3 applies to the issuance of an Award, such
Shares shall be available for issuance only to the extent the issuance of such
Shares would be exempted under Rule 16b-3.

                                      -4-
<PAGE>   5

         SECTION 5. ELIGIBILITY. Awards may be granted only to individuals who
are employees (including employees who are also directors), leased employees,
consultants or independent contractors of the Company or of a Subsidiary.

         SECTION 6. SPECIFIC TERMS OF AWARDS.

         6.01.    General. Awards may be granted on the terms and conditions set
forth in this Section 6.01. In addition, the Committee may impose on any Award
or the exercise thereof, at the date of grant or thereafter (subject to Section
11.02), such additional terms and conditions, not inconsistent with the
provisions of the Plan, as the Committee shall determine, including without
limitation the acceleration of vesting of any Awards or terms requiring
forfeiture of Awards in the event of termination of employment by the
Participant or other cessation of a relationship with the Company.

         6.02.    Restricted Stock Award. The Committee is authorized to grant
Restricted Stock Awards to Participants on the following terms and conditions:

                  (i)      Issuance and Restrictions. Restricted Stock Awards
         shall be subject to such restrictions on transferability and other
         restrictions as the Committee may impose (including, without
         limitation, limitations on the right to vote Restricted Stock Awards),
         which restrictions may lapse separately or in combination at such
         times, under such circumstances, in such installments or otherwise as
         the Committee shall determine.

                  (ii)     Forfeiture. Performance-based Restricted Stock Awards
         shall be forfeited unless preestablished performance criteria specified
         by the Committee are met during the applicable restriction period.
         Except as otherwise determined by the Committee, upon termination of
         employment (as determined under criteria established by the Committee)
         during the applicable restriction period, Restricted Stock Awards that
         are at that time subject to restrictions shall be forfeited and
         reacquired by the Company; provided, that the Committee may provide, by
         rule or regulation or in any Award Agreement, or may determine in any
         individual case, that restrictions or forfeiture conditions relating to
         Restricted Stock Awards will be waived in whole or in part in the event
         of terminations resulting from specified causes.

                  (iii)    Stock Certificates. Restricted Stock Awards granted
         under the Plan may be evidenced in such manner as the Committee shall
         determine. If certificates representing Restricted Stock Awards are
         registered in the name of the Participant, such certificates shall bear
         an appropriate legend referring to the terms, conditions, and
         restrictions applicable to such Restricted Stock Award, the Company
         shall retain physical possession of the certificates, and the
         Participant shall deliver a stock power to the Company, endorsed in
         blank, relating to the Restricted Stock Awards.

                  (iv)     Dividends. Unless otherwise determined by the
         Committee, cash dividends paid on Performance-Based Restricted Stock
         shall be automatically reinvested in additional shares of
         Performance-Based Restricted Stock and cash dividends paid on other
         Restricted Stock shall be paid to the Participant. Dividends reinvested
         in Performance-Based Restricted Stock and Shares distributed in
         connection with a stock split or stock dividend,

                                      -5-
<PAGE>   6

         and other property distributed as a dividend, shall be subject to
         restrictions and a risk of forfeiture to the same extent as the
         Restricted Stock with respect to which such stock or other property has
         been distributed.

         6.03.    Options. The Committee is authorized to grant Options to
Participants on the following terms and conditions:

                  (i)      Exercise Price. The exercise price per Share
         purchasable under an Option shall be determined by the Committee;
         provided, that, except as provided in Section 7.03, such exercise price
         shall be not less than the Fair Market Value of a Share on the date of
         grant of such Option.

                  (ii)     Time and Method of Exercise. The Committee shall
         determine the time or times at which an Option may be exercised in
         whole or in part, the methods by which such exercise price may be paid
         or deemed to be paid, the form of such payment, including, without
         limitation, cash, Shares, other Awards or awards issued under other
         Company plans, or other property (including notes or other contractual
         obligations of Participants to make payment on a deferred basis, such
         as through "cashless exercise" arrangements), and the methods by which
         Shares will be delivered or deemed to be delivered to Participants.
         Options shall expire not later than ten (10) years after the date of
         grant.

                  (iii)    Incentive Stock Options. The terms of any Incentive
         Stock Option granted under the Plan shall comply in all respects with
         the provisions of Section 422 of the Code, including but not limited to
         the requirement that no Incentive Stock Option shall be granted more
         than ten years after the effective date of the Plan. The aggregate Fair
         Market Value (determined as of the date the Incentive Stock Options
         were granted) of the number of Shares first exercisable by a
         Participant during any calendar year, when added together with
         Incentive Stock Options granted under other plans of the Company or any
         Subsidiary in accordance with the provisions of Code Section 422(d),
         shall not exceed one hundred thousand dollars ($100,000) or such other
         limit as may be required by the Code. Anything in the Plan to the
         contrary notwithstanding, no term of the Plan relating to Incentive
         Stock Options shall be interpreted, amended or altered, nor shall any
         discretion or authority granted under the Plan be exercised, so as to
         disqualify either the Plan or any Incentive Stock Option under Section
         422 of the Code. In the event a Participant voluntarily disqualifies an
         Option as an Incentive Stock Option, the Committee may, but shall not
         be obligated to, make such additional Awards or pay bonuses as the
         Committee shall deem appropriate to reflect the tax savings to the
         Company which result from such disqualification.

         6.04.    Stock Appreciation Rights. The Committee is authorized to
grant Stock Appreciation Rights to Participants on the following terms and
conditions:

                  (i)      Right to Payment. A Stock Appreciation Right shall
         confer on the Participant to whom it is granted a right to receive,
         upon exercise thereof, the excess of (A) the Fair Market Value of one
         Share on the date of exercise over (B) the grant price of the Stock
         Appreciation Right as determined by the Committee as of the date of
         grant of the Stock

                                      -6-
<PAGE>   7

         Appreciation Right, which, except as provided in Section 7.03, shall be
         not less than the Fair Market Value of one Share on the date of grant.

                  (ii)     Other Terms. The Committee shall determine the time
         or times at which a Stock Appreciation Right may be exercised in whole
         or in part, the method of exercise, method of settlement, form of
         consideration payable in settlement, method by which Shares will be
         delivered or deemed to be delivered to Participants, and any other
         terms and conditions of any Stock Appreciation Right. Limited Stock
         Appreciation Rights that may be exercised only upon the occurrence of a
         Change in Control ( as such term is defined in Section 9.02 or as
         otherwise defined by the Committee) may be granted under this Section
         6.04. Stock Appreciation Rights shall expire not later than ten years
         after the date of grant.

         6.05.    Other Stock-Based Awards. The Committee is authorized to grant
to Participants such other Awards that are denominated or payable in, valued in
whole or in part by reference to, or otherwise based on or related to, Shares,
as deemed by the Committee to be consistent with the purposes of the Plan,
including without limitation, Shares awarded purely as a "bonus" and not subject
to any restrictions or conditions, other rights convertible or exchangeable into
Shares, purchase rights and Awards valued by reference to book value of Shares
or the performance of specified Subsidiaries. The Committee shall determine the
terms and conditions of such Awards, which may include performance criteria.
Shares delivered pursuant to an Award in the nature of a purchase right granted
under this Section 6.05 shall be purchased for such consideration, paid for at
such times, by such methods, and in such forms, including, without limitation,
cash, Shares, other Awards, or other property, as the Committee shall determine.

         6.06.    Dividend Equivalents. The Committee is authorized to grant
Dividend Equivalents to Participants. The Committee may provide that Dividend
Equivalents shall be paid or distributed when accrued or shall be deemed to have
been reinvested in additional Shares or Awards, or otherwise reinvested.

         SECTION 7. CERTAIN PROVISIONS APPLICABLE TO AWARDS.

         7.01.    Performance-Based Awards. Performance Awards,
Performance-Based Restricted Stock, and certain Other Stock-Based Awards subject
to performance criteria are intended to be "qualified performance-based
compensation" within the meaning of section 162(m) of the Code and shall be paid
solely on account of the attainment of one or more preestablished, objective
performance goals within the meaning of section 162(m) and the regulations
thereunder. As selected by the Committee, the performance goal shall be the
attainment of one or more of the preestablished amounts of revenue, profit, net
income, cash flow, income before depreciation and amortization, page views,
unique users, return on capital or total shareholder return of the Company.

         The payout of any such Award to a Covered Employee may be reduced, but
not increased, based on the degree of attainment of other performance criteria
or otherwise at the direction of the Committee.

         7.02.    Maximum Individual Awards. No individual may be granted more
than 100,000 shares subject to any combination of Performance Awards, Restricted
Stock, or other Stock-

                                      -7-
<PAGE>   8

Based Awards subject to performance criteria in any given Year. The maximum
payout for any individual for a Performance Award paid in cash is 300 percent of
the participant's January 1 base salary for the Year of the Performance Award
payment. No individual may receive more than 500,000 options in any given Year.
The Share amounts in this Section 7.02 are subject to adjustment under Section
10 and are subject to the Plan maximum under Section 4.

         7.03.    Stand-Alone, Additional, Tandem, and Substitute Awards. Awards
granted under the Plan may, in the discretion of the Committee, be granted
either alone or in addition to, in tandem with, or in substitution for any other
Award granted under the Plan or any award granted under any other plan of the
Company, any Subsidiary, or any business entity to be acquired by the Company or
a Subsidiary, or any other right of a Participant to receive payment from the
Company or any Subsidiary. If an Award is granted in substitution for another
Award or award, the Committee shall require the surrender of such other Award or
award in consideration for the grant of the new Award. Awards granted in
addition to or in tandem with other Awards or awards may be granted either as of
the same time as or a different time from the grant of such other Awards or
awards. The per Share exercise price of any Option, or purchase price of any
other Award conferring a right to purchase Shares:

                  (i)      granted in substitution for an outstanding Award or
         award shall be not less than the lesser of the Fair Market Value of a
         Share at the date such substitute award is granted or such Fair Market
         Value at that date reduced to reflect the Fair Market Value at that
         date of the Award or award required to be surrendered by the
         Participant as a condition to receipt of the substitute Award; or

                  (ii)     retroactively granted in tandem with an outstanding
         Award or award shall be not less than the lesser of the Fair Market
         Value of a Share at the date of grant of the later Award or at the date
         of grant of the earlier Award or award.

         7.04.    Exchange Provisions. The Committee may at any time offer to
exchange or buy out any previously granted Award for a payment in cash, Shares,
other Awards (subject to Section 7.03), or other property based on such terms
and conditions as the Committee shall determine and communicate to the
Participant at the time that such offer is made.

         7.05.    Term of Awards. The term of each Award shall be for such
period as may be determined by the Committee.

         7.06.    Form of Payment Under Awards. Subject to the terms of the Plan
and any applicable Award Agreement, payments to be made by the Company or a
Subsidiary upon the grant or exercise of an Award may be made in such forms as
the Committee shall determine, including without limitation, cash, Shares, other
Awards, or other property, and may be made in a single payment or transfer, in
installments, or on a deferred basis. Such payments may include, without
limitation, provisions for the payment or crediting of reasonable interest on
installment or deferred payments or deferred payments denominated in Shares.

         SECTION 8.  GENERAL RESTRICTIONS APPLICABLE TO AWARDS.

         8.01.    Specific Restrictions.

                                      -8-
<PAGE>   9

                  8.01.1.  Six-Month Holding Period. Unless a Participant could
         otherwise transfer an equity security, derivative security, or Shares
         issued upon exercise of a derivative security granted under the Plan
         without incurring liability under Section 16(b) of the Exchange Act,
         (i) an equity security issued under the Plan, other than an equity
         security issued upon exercise or conversion of a derivative security
         granted under the Plan, shall be held for at least six months from the
         date of acquisition; (ii) with respect to a derivative security issued
         under the Plan, at least six months shall elapse from the date of
         acquisition of the derivative security to the date of disposition of
         the derivative security (other than upon exercise or conversion) or its
         underlying equity security; and (iii) any Award in the nature of a
         Stock Appreciation Right must be held for six months from the date of
         grant to the date of cash settlement.

                  8.01.2.  Nontransferability. Unless otherwise determined by
         the Committee, Awards which constitute derivative securities (including
         any Option, Stock Appreciation Right, or similar right) shall not be
         transferable by a Participant except by will or the laws of descent and
         distribution (except pursuant to a beneficiary designation authorized
         under Section 8.02) or, if then permitted under Rule 16b-3, pursuant to
         a qualified domestic relations order as defined under the Code or Title
         I of the Employee Retirement Income Security Act of 1974, as amended,
         or the rules thereunder, and, in the case of an Incentive Stock Option
         or, if then required by Rule 16b-3, any other derivative security
         granted under the Plan, shall be exercisable during the lifetime of a
         Participant only by such Participant or his guardian or legal
         representative.

                  8.01.3.  Compliance with Rule 16b-3. It is the intent of the
         Company that this Plan comply in all respects with Rule 16b-3 in
         connection with any Award granted to a person who is subject to Section
         16 of the Exchange Act. Accordingly, if any provision of this Plan or
         any Award Agreement does not comply with the requirements of Rule 16b-3
         as then applicable to any such person, such provision shall be
         construed to the extent practicable to conform to such requirements
         with respect to such person.

         8.02.    Limits on Transfer of Awards; Beneficiaries. No right or
interest of a Participant in any Award shall be pledged, encumbered, or
hypothecated to or in favor of any party (other than the Company or a
Subsidiary), or shall be subject to any lien, obligation, or liability of such
Participant to any party (other than the Company or a Subsidiary). Unless
otherwise determined by the Committee, no Award subject to any restriction shall
be assignable or transferable by a Participant otherwise than by will or the
laws of descent and distribution (except to the Company under the terms of the
Plan); provided, that a Participant may, in the manner established by the
Committee, designate a beneficiary or beneficiaries to exercise the rights of
the Participant, and to receive any distribution, with respect to any Award,
upon the death of the Participant. A beneficiary, guardian, legal representative
or other person claiming any rights under the Plan from or through any
Participant shall be subject to all terms and conditions of the Plan and any
Award Agreement applicable to such Participant, except to the extent the Plan
and such Award Agreement otherwise provide with respect to such persons, and to
any additional restrictions deemed necessary or appropriate by the Committee.

         8.03.    Regulatory Compliance. The Company shall not be obligated to
deliver any Award or distribute any Shares with respect to any Award in a
transaction subject to regulatory

                                      -9-
<PAGE>   10

approval, registration or any other applicable requirement of federal or state
law or of the national securities exchange or market on which the Shares are
listed, until such laws and regulations have been complied with in full,
although the Company shall be obligated to use its reasonable best efforts to
obtain any such approval and comply with such requirements as promptly as
practicable. If, after reasonable efforts, the Company is unable to obtain from
any regulatory commission or agency or national securities exchange or market
having jurisdiction over the Plan the authority which counsel for the Company
deems necessary for the lawful issuance and sale of the Shares under the Plan,
the Company shall be relieved from any liability for failure to issue and sell
Shares upon exercise of such Awards unless and until such authority is obtained.

         8.04.    Stock Certificates. All certificates for Shares delivered
under the Plan pursuant to any Award or the exercise thereof shall be subject to
such stop-transfer order and other restrictions as the Committee may deem
advisable under applicable federal or state laws, rules and regulations
thereunder or rules of the national securities exchange or market on which the
Shares are listed. The Committee may cause a legend or legends to be placed on
any such certificates to make appropriate reference to such restrictions or any
other restrictions that may be applicable to Shares, including under the terms
of the Plan or any Award Agreement. In addition, during any period in which
Awards or Shares are subject to restrictions under the terms of the Plan or any
Award Agreement, or during any period during which delivery or receipt of an
Award or Shares has been deferred by the Committee or a Participant, the
Committee may require the Participant to enter into an agreement providing that
certificates representing Shares issuable or issued pursuant to an Award shall
remain in the physical custody of the Company or such other person as the
Committee may designate.

         8.05.    Shareholders Agreement. As a precondition to the exercise of
any Options issued hereunder, the Committee may require any Participant to
execute an agreement that limits the manner in which the participant may dispose
of the Shares acquired by him or her upon exercise of any Option.

         SECTION 9. CHANGE IN CONTROL PROVISIONS. Notwithstanding any other
provision of the Plan, the following acceleration provisions shall apply in the
event of a "Change in Control" as defined in this Section 9.

         9.01.    Acceleration and Cash-Out Rights. In the event of a "Change in
Control" and a "Qualified Termination" as defined in Sections 9.02 and 9.03,
respectively, automatically in the case of Participants subject to Section 16 of
the Exchange Act, and unless otherwise determined by the Board in writing at or
after grant but prior to the occurrence of the Change in Control in the case of
Participants not subject to Section 16 of the Exchange Act:

                  (i)      the performance criteria of all Performance Awards,
         Performance-Based Restricted Stock, and Other Stock-Based Awards shall
         be deemed fully achieved and all such Awards shall be fully earned and
         vested, subject only to the restrictions on dispositions of equity
         securities set forth in Section 8.01.1 and legal restrictions on the
         issuance of Shares set forth in Section 8.04;

                                      -10-
<PAGE>   11

                  (ii)     any Option, Stock Appreciation Right, and other Award
         in the nature of a right that may be exercised which was not previously
         exercisable and vested shall become fully exercisable and vested,
         subject only to the restrictions on disposition of equity securities
         set forth in Section 8.01.1 and legal restrictions on the issuance of
         Shares set forth in Section 8.04; and

                  (iii)    the restrictions, deferral limitations, and
         forfeiture conditions applicable to any other Award granted under the
         Plan shall lapse and such Awards shall be deemed fully vested, subject
         only to the restrictions on dispositions of equity securities set forth
         in Section 8.01.1 and legal restrictions on the issuance of Shares set
         forth in Section 8.04.

         9.02.    Change in Control. For purposes of Section 9.01, a "Change in
Control" shall mean any transaction that results in the voting control of the
Company held by Cox Enterprises, Inc., its successor or any subsidiaries
(individually or collectively) falling below fifty-one percent (51%).

         9.03.    Qualified Termination. For the purposes of Section 9.01, a
"Qualified Termination" shall mean any termination of employment for reasons
other than (i) Cause; (ii) death, Disability or Retirement, or (iii) by the
Participant without Good Reason within one (1) year following a Change in
Control.

                  (i)      "Cause" shall mean (i) the willful and continued
         failure by the Participant to substantially perform the Participant's
         duties with the Company or (ii) the willful engaging by the Participant
         in conduct which is demonstrably and materially injurious to the
         Company or its subsidiaries, monetarily or otherwise.

                  (ii)     "Disability" shall be deemed the reason for the
         termination by the Company of the Participant's employment, if, as a
         result of the Participant's incapacity due to physical or mental
         illness, the Participant shall have been absent from the full-time
         performance of the Participant's duties with the Company for a period
         of six (6) consecutive months.

                  (iii)    "Good Reason" for termination by the Participant of
         the Participant's employment shall mean the occurrence (without the
         Participant's express written consent) after any Change in Control of
         any one of the following acts by the Company.

                           (a)      a reduction by the Company in the
                  Participant's annual base salary other than on account of (I)
                  Cause, or (II) a Company-wide reduction of annual base
                  salaries that generally affects similarly situated employees
                  of the Company; or

                           (b)      the relocation of the Company's principal
                  executive offices to a location more than fifty (50) miles
                  from the location of such offices immediately prior to the
                  Change in Control, but only in the event the Participant was
                  employed at the Company's principal executive offices
                  immediately prior to such reallocation.

                  (iv)     "Retirement" shall be deemed the reason for the
         termination by the Company or the Participant of the Participant's
         employment if such employment is terminated in accordance with the
         Company's retirement policy, not including early retirement, generally
         applicable to its employees, as in effect immediately prior to the
         Change in Control, or in

                                      -11-
<PAGE>   12

         accordance with any retirement arrangement established with the
         Participant's consent with respect to the Participant.

         SECTION 10. ADJUSTMENT PROVISIONS. In the event that the Committee
shall determine that any distribution (whether in the form of cash, Shares, or
other property), recapitalization, reorganization, merger, consolidation,
spin-off, combination, repurchase, or Share exchange, or other similar corporate
transaction or event, affects the Shares such that an adjustment is determined
by the Committee to be appropriate in order to prevent dilution or enlargement
of the rights of Participants under the Plan, then the Committee may, in such
manner as it may deem equitable, adjust any or all of (i) the number and kind of
Shares which may thereafter be issued in connection with Awards (ii) the number
and kind of Shares issued or issuable in respect of outstanding Awards, and
(iii) the exercise price, grant price, or purchase price relating to any Award
or, if deemed appropriate, make provision for a cash payment with respect to any
outstanding Award. In addition, the Committee is authorized to make adjustments
in the terms and conditions of, and the criteria included in, Awards in
recognition of unusual or nonrecurring events (including, without limitation,
events described in the preceding sentence) affecting the Company or any
Subsidiary or the financial statements of the Company or any Subsidiary, or in
response to changes in applicable laws, regulations, or accounting principles.

         SECTION 11. CHANGES TO THE PLAN AND AWARDS.

         11.01.   Changes to the Plan. The Board may amend, alter, suspend,
discontinue or terminate the Plan without the consent of shareholders or
Participants, except that any such amendment, alteration, suspension,
discontinuation, or termination shall be subject to the approval of the
Company's shareholders within one year after such Board action if such
shareholder approval is required by any federal or state law or rule of the
national securities exchange or market on which the Shares are listed, or if the
Board in its discretion determines that obtaining such shareholders approval is
for any reason advisable; provided, that, without the consent of an affected
Participant, no amendment, alteration, suspension, discontinuation, or
termination of the Plan may impair the rights of such Participant under any
Award theretofore granted to him or her.

         11.02.   Changes to Awards. The Committee may waive any conditions or
rights under, or amend, alter, suspend, discontinue, or terminate, any Award
theretofore granted and any Award Agreement relating thereto; provided, that,
without the consent of an affected Participant, no such amendment, alteration,
suspension, discontinuation, or termination of any Award may impair the rights
of such Participant under such Award.

         SECTION 12. GENERAL PROVISIONS.

         12.01.   No Rights to Awards. No Participant, employee, leased
employee, consultant or independent contractor shall have any claim to be
granted any Award under the Plan, and there is no obligation for uniformity of
treatment of Participants, employees, leased employees, consultants or
independent contractors.

                                      -12-
<PAGE>   13

         12.02.   No Shareholder Rights. No Award shall confer on any
Participant any of the rights of a shareholder of the Company unless and until
Shares are duly issued or transferred to the Participant in accordance with the
terms of the Award.

         12.03.   Tax Withholding. The Company or any Subsidiary is authorized
to withhold from any Award granted, any payment relating to an Award under the
Plan, including from a distribution of Shares, or any payroll or other payment
to a Participant, amounts or withholding and other taxes due with respect to an
Award, its exercise, or any payment thereunder, and to take such other action as
the Committee may deem necessary or advisable to enable the Company and
Participants to satisfy obligations for the payment of withholding taxes and
other tax liabilities relating to any Award, provided, however, that no Shares
are withheld with a value exceeding the minimum amount of tax required to be
withheld by law. This authority shall include authority to withhold or receive
Shares or other property and to make cash payments in respect thereof in
satisfaction of Participant's tax obligations.

         12.04.   No Right to Employment. Nothing contained in the Plan or any
Award Agreement shall confer, and no grant of an Award shall be construed as
conferring, upon any Participant who is an employee any right to continue in the
employ of the Company or any Subsidiary or to interfere in any way with the
right of the Company or any Subsidiary to terminate his or her employment at any
time or increase or decrease his compensation from the rate in existence at the
time of granting of an Award.

         12.05.   Unfunded Status of Awards. The Plan is intended to constitute
an "unfunded" plan for incentive and deferred compensation. With respect to any
payments not yet made to a Participant pursuant to an Award, nothing contained
in the Plan or any Award shall give any such Participant any rights that are
greater than those of a general creditor of the Company; provided, that the
Committee may authorize the creation of trusts or make other arrangements to
meet the Company's obligations under the Plan to deliver cash, Shares, other
Awards, or other property pursuant to any award, which trusts or other
arrangements shall be consistent with the "unfunded" status of the Plan unless
the Committee otherwise determines with the consent of each affected
Participant.

         12.06.   Fractional Shares. No fractional Shares shall be issued or
delivered pursuant to the Plan or any Award. The Committee shall determine
whether cash, other Awards, or other property shall be issued or paid in lieu of
fractional Shares or whether such fractional Shares or any rights thereto shall
be forfeited or otherwise eliminated.

         12.07.   Other Compensatory Arrangements. The Company or any Subsidiary
shall be permitted to adopt other or additional compensation arrangements (which
may include arrangements which relate to Awards), and such arrangements may be
either generally applicable or applicable only in specific cases.

         12.08.   Governing Law. The validity, construction, and effect of the
Plan, any rules and regulations relating to the Plan, and any Award Agreement
shall be determined in accordance with the laws of the State of Delaware,
without giving effect to principles of conflicts of laws, and applicable Federal
law.

                                      -13-
<PAGE>   14

         SECTION 13. EFFECTIVE DATE. The Plan shall become effective upon the
approval of the Board.

                                      -14-

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