Document:

Exhibit 10.14

 

UMBRELLA AGREEMENT

 

The following
is an Umbrella Agreement (“Agreement”) by and
between Tempur-Pedic North America, LLC (“Tempur-Pedic”)
and Sealy Mattress Manufacturing Company, LLC (“Sealy”)
(collectively, “Companies”) and Mattress Firm,
Inc, (“MFI” or “Retailer”)
dated and effective as of 6/17 2019 (“Effective Date”).
The Companies and MFI are sometimes referred to individually as “Party” and
collectively as “Parties.” This Agreement sets
forth the terms and conditions of an arrangement by which the Parties will enter into a Master Retailer Agreement (“MRA”)
and Incentive Agreement between Tempur-Pedic and Sealy and MFI and certain other terms and conditions (“Exhibits”)
described below, pursuant to which MFI will be designated as an authorized retailer of the Companies’ products,
including mattresses, bases, and pillows under the Tempur-Pedic®, Sealy®, and Stearns & Foster® brands, in MFI’s
retail stores, pre-approved pop-up events conducted by MFI and through website(s) owned and operated by MFI or any of its subsidiaries.

 

1.       Master
Retailer Agreement: Pursuant to a Master Retailer Agreement (“MRA”)
(attached hereto as Exhibit A and deemed incorporated into this Agreement by reference) which the Parties will execute, the
Companies will appoint MFI, and MFI will accept such appointment, as a non-exclusive authorized retailer of Tempur-Pedic®,
Sealy® (including Sealy® Hybrids and Response Collection), and Steams & Foster® branded bedding products
(collectively, the “Products”) at
MFI’s retail stores, pre-approved pop-up events conducted by MFI and through
website(s) owned and operated by MFI or any of its subsidiaries. For the avoidance of doubt such websites shall not include
third-party websites. The Companies will supply all Products in accordance with the requirements of Sections 5 and 8 of the General
Terms and Conditions (attached hereto as Exhibit C and deemed incorporated herein by reference) and at a quality level that is
generally accepted in the industry for such brands. The purchase, sale, shipment, and delivery of Products by the Companies to MFI
will be governed by the General Terms and Conditions. MFI will comply with all of the Companies’ brand
standards, polices, and guidelines in displaying, advertising, merchandising, marketing, and selling the Products, including as set
forth in the Companies’ Advertising, Website, and Digital Marketing Requirements, which
are attached hereto as Exhibit D and deemed incorporated herein by reference, in each case, to the extent that such brand standards,
policies and guidelines (a) have been communicated to MFI in writing (an email to Retailer’s
Chief Marketing Officer or equivalent will suffice) [Intentionally Deleted] and (b) are uniformly
applicable to all retailers of Tempur-Pedic®, Sealy®, and Stearns & Foster® branded products.

 

2.       Incentive
Agreement: MFI’s sales performance will entitle it to participate in or receive benefits
from the Incentive Program(s) described in the initial Incentive Agreement which is attached hereto as Exhibit B and deemed incorporated
into this Agreement by reference. The initial Incentive Agreement may be amended, supplemented or replaced by mutual written agreement
of the parties from time to time. To be eligible to receive the benefits of any incentive program (including the Incentive Agreement in
Exhibit B), MFI must be in compliance with the MRA and Incentive Agreement (after giving effect to all applicable notice and cure periods).
Such benefits will be temporarily suspended during any period of non-compliance.

 

3.       Customer
Returns: MFI will be responsible for handling all customer returns except that Tempur-Pedic will be solely responsible for handling
warranty returns regarding Tempur-Pedic® Products. The Companies will pay MFI an additional payment (the “Returns
Allowance”) as set forth in the Incentive Agreement.

 

4.       Termination: This
Agreement and the Incentive Agreement will terminate concurrently with any termination of the MRA.

 

5.       Governing
Law; Dispute Resolution: This Agreement and all Exhibits attached hereto, and all claims or disputes between the Parties, will be
interpreted, enforced, construed, and governed by the laws set forth in the MRA. The Parties agree to resolve any dispute, claim, or controversy
arising under or relating to the MRA or the Parties’ relationship as set forth in the MRA.

 

6.       Notices: All notices,
approvals, consents, and demands required or permitted under this Agreement, the MRA, or any Incentive Agreement will be in writing and
will be deemed given (a) when delivered by hand; (b) upon electronic confirmed transmission if by fax or electronic confirmed delivery
receipt by electronic mail; or (c) upon confirmed delivery if by certified or registered mail, postage prepaid, or by a nationally recognized
courier or delivery service. The initial notice address for each Party is set forth below. Either Party may specify a different address
by notifying the other Party of the different address.

 

7.       Merger
and Construction: As of the Effective Date, this Agreement and the Exhibits expressly described and enumerated herein constitute the
full, complete, sole, and exclusive understanding of the Parties with respect to the subject matter hereof and supersede any other agreement
or writing, of whatever nature and form, whether prior or otherwise contemporaneously executed, concerning the purchase and sale of Products.
Further, no such prior or contemporaneously executed agreement or writing will be submitted, considered, or used to facilitate the interpretation,
understanding, or modification of this Agreement and Exhibits. Except where otherwise expressly provided in an Exhibit, any amendment
to this Agreement and the Exhibits will only be effective and binding if executed by the Parties in writing. In the event of any conflict
between the terms and conditions of this Agreement and the terms and conditions of the MRA and any Exhibit, the terms and conditions of
this Agreement will control. To the extent there are conflicts between the MRA and the Incentive Agreement or other Exhibits, the MRA
will control.

 

IN WITNESS
WHEREOF, the Parties’ duly authorized representatives have executed this Agreement as
of the Effective Date.

 

	MATTRESS FIRM, INC.	 	 
	 	 	 
	By:	/s/ Hendre Ackermann	 	 
	Name: 	Hendre Ackermann	 	 
	Its:	Chief Financial Officer	 	 
	Address:	10201 S Main Street, Houston, TX 77025	 	 

 

	TEMPUR-PEDIC NORTH AMERICA, LLC	 	SEALY MATTRESS MANUFACTURING COMPANY, LLC
	 	 	 	 	 
	By:	/s/ Richard W.
    Anderson	 	By:	/s/ Richard W.
    Anderson
	Name:	 Richard W.
    Anderson	 	Name:	 Richard W.
    Anderson
	Its:	Evp & President	 	Its:	Evp & President
	Address:	1000 Tempur
    Way, Lexington, KY	 	Address:	1000
     Tempur
    Way, Lexington, KY 40515

 

Exhibit A – Master Retailer Agreement

Exhibit B – Incentive Agreement

Exhibit C – General Terms and Conditions

Exhibit D – Advertising Website and Digital Marketing Requirements

Exhibit E – Vendor Code of Conduct and Vendor Gift Policy

 

     

     

    

 

 

 

 

Master
Retailer Agreement

 

Please sign
and mail this entire document (all pages) to:

 

Tempur-Pedic
North America, LLC

Sealy Mattress
Manufacturing Company, LLC Attn: Legal

Department
1000 Tempur Way

Lexington,
KY 40511

 

Or fax this
entire document (all pages) to: 859-757-1060

Or email this entire document
(all pages) to: legal@tempursealy.com

 

By the signatures
of their duly-authorized officers below, the retailer identified below and Tempur-Pedic North America, LLC and Sealy Mattress Manufacturing
Company, LLC agree to all terms and conditions contained in this Master Retailer Agreement, including the Tempur-Pedic, Sealy and Stearns
 & Foster Advertising, Website and Digital Marketing Requirements and General Terms and Conditions.

 

	By /s/ Hendre Ackermann	 	 	 
	Signature	 	Date	 

 

(PLEASE PRINT
CLEARLY)

 

	Name and Title of Person Signing	Hendre Ackermann, Chief Financial Officer

 

	Name of Retail Account	Mattress Firm

 

	Telephone 	(346) 718-5103

 

	Email	hendre.ackermann@mfrm.com

 

	Tempur-Pedic Account Number 	 

 

	Sealy Account Number 	 

 

	Company Headquarters Street Address 	10201 S. Main Street

 

	City, State, Zip	Houston, Texas, 77025

 

Tempur-Pedic
North America, LLC

 

	By: /s/ Richard Anderson	 	June 17, 2019	 
	Signature	 	Date	 

 

Sealy Mattress Manufacturing
Company, LLC

 

	By: /s/ Richard Anderson	 	June 17, 2019	 
	Signature	 	Date	 

 

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Master Retailer Agreement

 

Tempur-Pedic
North America, LLC (“Tempur-Pedic”) and Sealy Mattress Manufacturing Company (“Sealy”), hereinafter collectively
referred to as “Tempur Sealy”, and the Retailer identified on the preceding page (“Retailer”) (Tempur Sealy and
Retailer are each individually a “Party” and collectively the “Parties”) agree as follows:

 

		1.	Authorized Retailer

 

Tempur
Sealy and Retailer agree to abide by this Master Retailer Agreement, the Tempur-Pedic, Sealy, and Stearns & Foster Advertising, Website
and Digital Marketing Requirements (“Advertising Requirements”) and all purchasing terms and conditions (“General Terms
and Conditions”), incorporated herein by reference, as may be revised by mutual agreement of the parties in writing from time to
time (collectively the “Agreement”); provided that the Advertising Requirements may be revised by Tempur Sealy, in its discretion,
upon 90 days prior written notice. Subject to Retailer’s compliance therewith and subject to the terms hereof (including, without
limitation, Tempur Sealy’s right to terminate this Agreement with or without cause) , Tempur Sealy agrees that, during the term
of this Agreement, Retailer may purchase from Tempur Sealy at bona fide wholesale prices reasonable amounts of Tempur-Pedic®, Sealy®,
and Stearns & Foster® products (collectively, “Tempur Sealy products”) for resale to end-users (which may include
non-profits and veteran organizations) residing in the United States, may hold itself out as an authorized Tempur-Pedic®, Sealy®
and Stearns & Foster® retailer at MFI’s retail stores, pre-approved pop-up events conducted by MFI and through website(s)
owned and operated by MFI, and may use the Tempur-Pedic®, Sealy®, and Stearns & Foster® trade
names and trademarks only in connection with the marketing, display, sale and delivery of the Tempur Sealy products as specified herein.

 

		2.	Effective Representation of Tempur Sealy Products

 

		A.	Retailer will use commercially reasonable efforts
to promote the retail sale of Tempur Sealy products at its retail store(s), subject to the terms hereof. Retailer will purchase a sufficient
number of models, display such models, and create and maintain an in-store environment (e.g., gallerization by brand or other mutually
agreed in writing display alternative) in which consumers, have the opportunity to see and feel the differences
between the Tempur Sealy products, including Tempur-Pedic®, Sealy®, and Stearns & Foster® models and collections,
including by doing the following:

 

		(a)	Retailer will carry at all times such number of mattress sets and adjustable bed bases as set forth in the Incentive Agreement.

 

		(b)	Retailer will display and merchandise such Tempur Sealy products in accordance
with the Advertising Requirements as they may be amended from time to time, as they become effective as to Retailer, to the extent such
Advertising Requirements are uniformly applied to all retailers of Tempur Sealy products; [Intentionally Deleted].

 

		(c)	Retailer will maintain an inventory of Tempur Sealy products reasonably sufficient
to meet its anticipated customer needs, including customer demand in response to Tempur Sealy’s and
Retailer’s advertising and promotions; provided that a delay in shipping or an incomplete delivery by Tempur Sealy shall not be
considered a default of Retailer’s obligation.

 

		(d)	Retailer must advertise and promote Tempur Sealy national promotional events unless [Intentionally Deleted] in each case, as determined by Retailer. If Retailer chooses not to participate in any
Tempur Sealy national promotional event, the Retailer will not receive any credits, discounts or incentives related to that national promotional
event.

 

		(e)	Retailer must display and sell Tempur-Pedic® mattresses only with
                                                                                                                                                    Tempur-Pedic® foundations and adjustable bed bases, [Intentionally Deleted]. Retailer must display and sell Sealy® and
                                                                                                                                                    Stearns & Foster® mattresses only with Sealy and Stearns & Foster foundations and adjustable bed bases, and not with
                                                                                                                                                    other manufacturer foundations and/or adjustable bed bases [Intentionally Deleted]. The Parties acknowledge that in the
                                                                                                                                                    event Retailer sells a non Tempur Sealy base with a Tempur Sealy mattress, such substitution may violate certain legal requirements
                                                                                                                                                    and/or the product warranty.

 

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		(f)	Retailer must keep floor models well maintained and clean, reasonable wear and tear excepted.

 

		(g)	Retailer will use commercially reasonable efforts to utilize the most current
displays and point-of-sale materials provided by Tempur Sealy or otherwise permitted by Tempur Sealy; [Intentionally Deleted].

 

		(h)	Retailer will not use any displays provided by Tempur Sealy to promote the sale of any products other than Tempur Sealy products.

 

		(i)	Retailer will pay Tempur-Sealy for all products it purchases from Tempur-Sealy
on such terms and conditions specified by Tempur Sealy’s General Terms and Conditions, which are incorporated herein by reference
and which the parties may modify from time to time by mutual written agreement. Either Party may at any time apply and offset any and
all amounts which are due and owing to such Party against any financial obligations of such Party owes to the other Party.

 

		B.	To maintain the value of the Tempur Sealy brands, Tempur Sealy will do the following:

 

		(a)	comply with all Applicable Laws related to the production, manufacture, labeling,
sale, use, import and export of all Tempur Sealy products, in all material respects;

 

		(b)	comply with all Applicable Laws related to environmental, health, and safety,
including, without limitation, all laws prohibiting child labor, human trafficking, and slavery, in all material
respects;

 

		(c)	to the extent that the Advertising Requirements and any other Tempur Sealy brand standards and advertising policies are applied to
Retailer, enforce all such requirements, standards and policies as to all other authorized retailers of Tempur Sealy products, except
as otherwise contractually agreed or required;

 

		(d)	adequately package all Tempur-Sealy products to ensure and maintain the quality and structure of such products;

 

		(e)	provide Retailer, [Intentionally Deleted] a report detailing service
                                                                                                                                                                                     performance under any mutually agreed upon Performance Scorecard , and [Intentionally Deleted]

 

		(f)	provide technical training to Retailer’s sales associates prior to the roll-out
of any new Tempur Sealy Products, as well as from time to time, as reasonably requested by Retailer, regarding the features, benefits,
and instructions for display and use of the Tempur Sealy Products in order to maintain the value and goodwill of the Tempur Sealy Products,
Tempur Sealy’s brand standards, and Tempur Sealy’s trademarks and trade name; and

 

		(g)	review and approve or reject Retailer’s a representative sample of proposed marketing and advertising materials [Intentionally Deleted].

 

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		3.	Authorized Customers and Locations

 

Retailer will not
sell and/or ship Tempur-Sealy products to any person or entity other than end-users (which may include non-profits and veteran organizations)
in the United States. Retailer will not sell Tempur-Sealy products to another retailer or wholesaler. To the extent Tempur-Sealy grants
approval to Retailer to conduct internet sales, such sales will, in no event, be permitted to extend to sales or shipments of Tempur-Sealy
products beyond the United States. Any violation of this provision is a material default under the Agreement resulting in immediate termination
upon 60 days prior written notice notwithstanding any other provision of the Agreement to the contrary. Retailer acknowledges that the
rights granted under this Agreement are nonexclusive and that Retailer has no territorial protection, and that Tempur-Sealy and its affiliates
retain the right to conduct all activities related to the advertisement, promotion, offering and sale of the Tempur-Sealy products (or
to authorize a third party to conduct such activities) at any location or through any means, regardless of the proximity to or the economic
or other effect on Retailer’s retail location(s); [Intentionally Deleted]. Tempur Sealy may from time to time offer
products in its direct channels that are not made available for distribution through its authorized third-party retailers. If any such
product is offered by Tempur Sealy only through its direct channels, Tempur Sealy may provide an affiliate program to its authorized third-party
retailers so they may fulfill any demand for such product that may arise from their customers.

 

		4.	Warranties

 

The only warranties
applicable to Tempur-Sealy products are those written, limited warranties issued by Tempur-Sealy to consumers, as may be revised by Tempur-Sealy
from time to time; provided that such revisions will not apply to previously purchased products. The foregoing will not prohibit Retailer
from offering price or comfort guaranties applicable to the Tempur-Sealy products, which Retailer will be solely responsible for upholding,
or from offering extended warranties on Tempur-Sealy products that have no recourse to Tempur-Sealy; provided, Retailer must provide copies
to Tempur-Sealy of such price or comfort guaranties and extended warranties evincing compliance with this requirements of this Section.
Except for its express limited obligations under its written warranties, Tempur-Sealy assumes no other obligation or liability for any
representations or warranties made by Retailer in connection with the sale of any Tempur-Sealy product by Retailer. Retailer is not authorized
to make any warranty beyond or in addition to the terms of Tempur-Sealy’s written warranties. Retailer will deliver a copy of Tempur-Sealy’s
applicable written warranty to each purchaser of a Tempur-Sealy product at the time of delivery. ANY AND ALL IMPLIED WARRANTIES, INCLUDING
WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY AND/OR FITNESS FOR PARTICULAR PURPOSE ARE HEREBY EXPRESSLY DISCLAIMED.

 

Retailer agrees
to store and transport Tempur-Pedic® mattresses flat, and as indicated on the box. Any damage caused by vertical storage, stacking
or transport will not be considered to be the result of a product defect and will not be covered by warranty.

 

Notwithstanding
any minimum slot requirements that may be set forth in an Incentive Program, Retailer has the right to immediately discontinue
offering any Tempur Sealy product if [Intentionally Deleted] or (ii) such product is subject
to a recall issued by Tempur Sealy or a governmental authority. In either such event, Tempur Sealy shall take back, at cost plus
delivery charges, all inventory of such product held by Retailer, including floor samples, and Retailer will thereafter replace such
product on its retail store floors with a different Tempur Sealy product. Tempur Sealy [Intentionally Deleted] the floor samples that
Retailer purchases to effect such replacement.

 

		5.	Termination

 

Except
as prohibited by Applicable Law, this Agreement is terminable at will by either Party at any time, with or without breach, default or
cause, upon sixty  (60)  days prior written notice.

 

    A-4

     

    

 

		(a)	At and after the effective date of termination, Retailer may [Intentionally
                                                                                                                                                                                           Deleted] appropriately authorized
                                                                                                                                                                                           Tempur-Pedic®, Stearns & Foster® and Sealy ® brand retailers.

 

		(b)	Within the  60-day
notice period and no later than the effective date of termination, Retailer will cease and desist use of all Tempur-Sealy trademarks,
trade names, images, and promotional materials and will cease and desist holding itself out in any way as an authorized Tempur-Sealy retailer,
except that none of the foregoing covenants shall prohibit or otherwise restrict Retailer from the use of Tempur Sealy’s trademarks,
trade names and images and promotional materials in connection with the sale of floor models and customer returns, provided that Retailer
shall use the same process followed by it during the Term of the Agreement and in compliance with the Advertising Guidelines in effect
on the notice date of Termination. Retailer shall retain fair use, non-infringing rights to use the licensed marks to identify Tempur
Sealy products, only and to the extent those fair uses do not violate false advertising and unfair competition laws and such use is not
misleading or derogatory. 

 

		(c)	During the 60-day notice period, Retailer [Intentionally Deleted].

 

		(d)	Upon termination, Retailer will, within its normal payment terms, pay Tempur-Sealy all sums due and
owing for Tempur-Sealy products less the amount of any merchandise credit memos or other amounts
owed to Retailer as of the effective date of termination.

 

		(e)	Within the 60-day notice period and no later than the effective date of termination,
Retailer will remove from all of its stores and from any website, any and all Tempur-Sealy trademarks, images and trade dress, cease use
of all Confidential Information (as defined below), destroy all Tempur-Sealy displays, point- of-purchase materials and promotional materials
(provided that Retailer shall not be required to destroy such items if the same can be de-branded and repurposed), and remove all interior/exterior
Tempur-Sealy signage.

 

		(f)	Upon termination, Tempur-Sealy will, within its normal payment terms, pay to Retailer the balance of
all outstanding merchandise credit memos and other amounts owed hereunder (including amounts accrued under any incentive program), to
the extent not applied by Retailer as an offset.

 

		(g)	Upon termination, Tempur-Sealy will be solely responsible for, and will directly
handle, all customer warranty claims under Tempur-Sealy’s written warranties to consumers (excluding comfort exchanges) initiated
or in process on or after the effective date of termination. For the avoidance of doubt, Retailer will be solely responsible for, and
will directly handle, all extended warranties, price guaranties, or comfort guaranties offered by Retailer as expressly authorized in
Section 4.

 

Except in connection
with the indemnity in Section 6, neither Party will have the right and hereby waives any right to recover consequential damages including
lost profits as a result of any default or termination of this Agreement.

 

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Upon a breach of
any material or essential term of this Agreement if not cured within 30 days after written notice to Retailer, without limiting either
Party’s right of termination as permitted above, Tempur-Sealy may restrict and/or modify the terms upon which Retailer may purchase
and resell Tempur-Sealy products, including, without limitation, any or all of the following:

 

		(a)	Removal of Retailer from the Dealer Locator on all Tempur-Sealy websites;

 

		(b)	Reduction of the scope and number of sales channels or locations in which
Retailer may sell Tempur-Sealy products under this Agreement;

 

		(c)	Denial or suspension of any credit terms for the purchase of Tempur-Sealy
products;

 

		(d)	Refusal to accept orders except as Tempur-Sealy may determine necessary to fulfill actual customer orders
or otherwise satisfy needs of local customers;

 

		(e)	Disqualification of Retailer from being eligible for, or from participating in the TEMPUR-Elite®
retailer program, or any other Tempur-Sealy incentive or marketing program, special recognition program, special award, advertising, and/or
programs that may be offered or made available to other retailers;

 

		(f)	Withholding advertising or promotional materials from Retailer;

 

		(g)	Denial of access to Tempur-Sealy’s intranet or other authorized retailer network;

 

		(h)	Denial of admission to any meeting or event sponsored by Tempur-Sealy; or

 

		(i)	Such other measures as Tempur-Sealy may deem reasonably appropriate in its sole discretion.

 

		6.	Indemnification

 

Tempur-Sealy will indemnify, defend,
and hold harmless Retailer and its affiliates, their successors and assigns, and each of their respective partners, officers, directors,
shareholders, agents, representatives, independent contractors, servants, and employees from all Losses and Expenses (defined below) incurred
in connection with any third-party claim that arises out of or is based upon any of the following: (A) the proper use by the end-user
of any Tempur-Sealy product for its intended purpose in accordance with all applicable instructions or any actual defect in a Tempur-Sealy
product, in each case, that causes personal injury or death to a person or material harm to real or personal property, except to the extent
the Tempur-Sealy product was modified by Retailer; (B) Retailer’s authorized use of Tempur-Sealy’s trademarks under this Agreement
or other intellectual property made part of any advertising, marketing, or promotional materials provided by Tempur-Sealy to Retailer
under this Agreement as unauthorized or infringing of any third party’s intellectual property rights; (C) the use by Retailer of
promotional materials and other information provided or approved by Tempur-Sealy, including in training sessions, as long as Retailer’s
use was in full compliance with the Advertising Guidelines and any other written instructions or guidance provided by Tempur-Sealy; (D)
a product recall issued by Tempur-Sealy or governmental authority in accordance with Section 15 of the General Terms and Conditions regarding
a defective product; or (E) Tempur-Sealy’s negligent acts or omissions or other failure to comply with this Agreement (including
any Exhibit) or Applicable Law. Notwithstanding the foregoing, no indemnity will apply to indemnify Retailer for its gross negligence
or willful acts or omissions.

 

Retailer and its affiliates will
indemnify, defend, and hold harmless Tempur-Sealy and their affiliates, their successors and assigns, and each of their respective partners,
officers, directors, shareholders, agents, representatives, independent contractors, servants, and employees of each of them from all
Losses and Expenses incurred in connection with any third-party claim that arises out of or is based upon any of the following: (A) any
unauthorized use by Retailer or its U.S. affiliates of Tempur-Sealy’s trademarks or other intellectual property in connection with
the advertising, marketing, promotion, offer, sale, handling, storage, display, assemble, transportation, shipping, or delivery of Tempur
Sealy products; (B) Retailer’s failure to comply with any of Tempur-Sealy’s warranties or the terms of any warranty program;
or (C) Retailer’s negligent acts or omissions or other failure to comply with this Agreement (including any Exhibit) and the Advertising
Requirements, any other brand standards that have been communicated to Retailer in writing applicable to the advertising, marketing, promotion,
offer, sale, handling, storage, display, assemble, transportation, shipping, or delivery of Tempur-Sealy products, or Applicable Law.
Notwithstanding the foregoing, no indemnity will apply to indemnify either of Tempur-Sealy for its gross negligence or willful acts or
omissions.

 

The party seeking to be indemnified
hereunder (in such capacity, the “Indemnified Party”) will notify the indemnifying Party (in such capacity, the “Indemnifying
Party”) as soon as practicable of any claim brought against the Indemnified Party. The Indemnifying Party will have the right, at
its option, to defend or to assume the defense of the Indemnified Party regarding such claim, at the expense of the Indemnifying Party.
The Indemnified Party will cooperate fully with the Indemnifying Party in connection therewith. The Indemnifying Party may not settle
or otherwise resolve or conclude any claim brought against the Indemnified Party without the Indemnified Party’s prior written consent,
which consent will not be unreasonably withheld, conditioned or delayed. If, for whatever reason, the Indemnified Party declines to tender
a defense to the Indemnifying Party under this Section and/or elects to proceed with its own counsel, the Indemnified Party will be responsible
for its own defense costs and expenses, including attorneys’ fees.

 

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As used herein, “Losses and
Expenses” means, without limitation, all liabilities, losses, compensatory, exemplary, or punitive damages, consequential damages
(including damages for lost profits or compensation for damages to reputation and goodwill including costs of or resulting from delays,
financing, marketing materials and media time and space, and costs of changing, substituting, or replacing the same), settlement amounts,
judgments, court costs, fines, charges, costs, expenses, including, without limitation, reasonable attorneys’ fees.

 

		7.	Intellectual Property; Confidentiality

 

Tempur-Pedic and Sealy are and will
be the sole owners of all right, title, and interest in and to any intellectual property rights, as applicable, created as a result of
or related to the Tempur-Sealy products. Tempur-Sealy does not grant Retailer any ownership right with respect to any intellectual property
rights created as a result of Retailer’s sale of Tempur-Sealy products or performance under this Agreement. Retailer, without reservation,
irrevocably sells, assigns, transfers, and conveys, and will be deemed to have irrevocably sold, assigned, transferred, and conveyed to
Tempur-Pedic and Sealy all right, title, and interest (past, present, future, and throughout the world) in and to the Tempur-Sealy products,
together with all corresponding intellectual property rights related to the Tempur-Sealy products; and any and all claims, of any nature
whatsoever, for past, present or future infringement or violation of such intellectual property rights. If Retailer has any rights to
work product that cannot be assigned to Tempur-Pedic or Sealy, Retailer unconditionally and irrevocably waives the enforcement of such
rights, and if such rights cannot be waived, Retailer hereby grants to Tempur-Pedic and/or Sealy a fully paid-up, exclusive, irrevocable,
perpetual, worldwide license to display, copy, distribute, perform, or use in any manner and to make derivative works of the work product.
Tempur-Pedic and Sealy’s intellectual property rights will not be impacted by any default under or termination of this Agreement.

 

Retailer will have no ownership
in and will refrain from making any claims or asserting any ownership right or interest in the trademarks, service marks, names, identifying
symbols, logos, tag lines, domain names, URLs, or any other indicia of origin relating to, owned by, used, or associated with either Tempur-Pedic,
Sealy, or their affiliates or the goodwill thereof (collectively, the “Marks”). Sealy’s Marks include, without limitation,
Sealy®, Sealy Posturepedic®, Stearns and Foster®, Bassett®, or Optimum®. Tempur-Pedic’s Marks include, without
limitation, Tempur-Pedic®. During the term of this Agreement, Retailer will have no right or authority to use, display, license, refer
to, or in any way benefit from the Marks or Tempur-Sealy products in any manner, except as expressly authorized in this Agreement. Retailer
will not, and Tempur-Sealy does not grant any permission for Retailer to, indicate in any manner whatsoever that Retailer or its retail
stores are endorsed or sponsored by Tempur-Sealy. Notwithstanding the foregoing, Tempur-Sealy grants to Retailer a limited, royalty-free,
non-exclusive, non-sublicensable, non-assignable, revocable license to use the Marks solely to further the advertising, promotion, marketing,
and sale of the Tempur-Sealy products under this Agreement. Retailer may only use Marks in strict accordance with the requirements of
this Agreement and Tempur-Sealy’s brand standards, including the Advertising Requirements.

 

The Receiving Party will keep strictly
confidential all of the Disclosing Party’s Confidential Information (as such capitalized terms are defined below) using at least
the same care that each uses to protect its own Confidential Information but no less than reasonable care.

 

“Confidential Information”
means all information, documents, records, and discussions concerning such material that one party (the “Disclosing Party”)
designates as being “confidential” or “proprietary” at the time of disclosure to the other party (the “Receiving
Party”) whether or not marked as “confidential” or “proprietary,” including any modifications or derivatives
prepared by the Receiving Party based upon the information, documents, records or discussions disclosed. Confidential Information includes,
without limitation: (a) any information received in connection herewith and the transactions contemplated by this Agreement, (b) the designs
and manufacturing processes for the Tempur-Sealy products, (c) each Party’s financial, customer and sales information; and (d) each
Party’s intellectual property. Regardless of any such designation, “Confidential Information” will not include information,
documents or records that: (i) were right in the Receiving Party’s possession without confidentiality restrictions, before receipt
from the Disclosing Party; (ii) are or become publicly known or generally available to the public through no fault of the Receiving Party;
(iii) are right received by the Receiving Party from a third party without a duty of confidentiality; or (iv) are independently developed
by the Receiving Party, verifiable by written documentation, without the use of or reference to the Disclosing Party’s Confidential
Information.

 

    A-7

     

    

 

Except as required by law, the Receiving
Party will use the Disclosing Party’s Confidential Information solely and exclusively for the limited purpose of performing its
obligations under the Agreement including all Exhibits and the Receiving Party will not disclose, publish, or disseminate in any manner
any of the Disclosing Party’s Confidential Information or use such Confidential Information in any way that will result in disclosure
to a third party; provided, Retailer may share the terms of this Agreement (including any Exhibit) with its lenders, shareholders and
prospective buyers or financing providers, so long as each of such lenders, shareholders, and prospective buyers or financing providers
have executed a nondisclosure agreement agreeing to maintain the confidentiality of Tempur-Sealy’s Confidential Information in accordance
with the minimum confidentiality terms of this Section.

 

If the Receiving Party is required
by law, subpoena, or court order to disclose any of the Confidential Information, the Receiving Party will give prior written notice of
the proposed disclosure to the Disclosing Party, and the Disclosing Party will be entitled to take those actions it deems necessary or
appropriate, including seeking to prevent the disclosure of its Confidential Information, and the Disclosing Party will provide reasonable
assistance in connection with those actions.

 

Except as may be retained in connection
with permitted use of Confidential Information, within ten (10) business days following the effective date of termination of this Agreement
or promptly upon the Disclosing Party’s request, the Receiving Party will return to the Disclosing Party all documents and records,
including notes, summaries, and analyses containing the Confidential Information or certify the destruction (at the Disclosing Party’s
request) of all Confidential Information of the Disclosing Party in the Receiving Party’s possession or control.

 

		8.	Governing Law; Dispute Resolution

 

All agreements between the parties
(including this Agreement), and all claims or disputes between the parties, will be interpreted, enforced, construed, and governed by
the laws of New York, without giving effect to any conflict of laws. The parties will resolve any dispute, claim, or controversy arising
under or relating to this Agreement, any other agreement between the parties, or the parties’ relationship as follows:

 

		(a)	Before submitting any claim, controversy, or dispute to mediation, arbitration
or other legal proceedings (except actions seeking extraordinary relief, including injunctive relief), the complaining or terminating
Party will provide written notice to the other Party of the claim, controversy, dispute, and each Party will, as promptly as practical,
appoint one or more senior executives with decision-making authority who will physically meet in Dallas, Texas, within ten (10) business
days of the delivery of the notice to discuss the claim, controversy, dispute, or ground for termination in an effort to resolve such
issue.

 

		(b)	Except for actions seeking extraordinary relief (including an injunction) or a
claim relating to a Party’s failure to pay, when due (after giving effect to all applicable notice and cure periods), amounts which
are not subject to a good faith dispute, if the parties are unable to resolve any claim, controversy, or dispute within thirty (30) days
by negotiation as set forth above, then the parties will commence mediation under the then-current Commercial Mediation Procedures
of the American Arbitration Association (“AAA”). The parties must conduct mediation before commencing any arbitration with
respect to such claim, controversy, or dispute. The parties will endeavor to settle the claim, controversy, or dispute by mediation by
first jointly selecting an independent and neutral third party to be the mediator. If the parties fail to select the mediator within fifteen
(15) days following commencement of the mediation process, a mediator will be selected by the AAA from its approved panel of mediators.
The mediation will be conducted within thirty (30) days of the selection of the mediator in Dallas, Texas. If the claim, controversy or
dispute is not resolved by mediation within sixty (60) days following the selection of a mediator in accordance with the foregoing, either
Party may elect to initiate arbitration with respect to the claim, controversy or dispute. The parties will share equally the fees and
costs of the mediator, and each Party will be responsible for its own attorneys’ fees and costs in connection with the mediation.

 

    A-8

     

    

 

		(c)	Except for actions seeking extraordinary relief (including an injunction) or a claim relating to a Party’s
failure to pay, when due (after giving effect to all applicable notice and cure periods), amounts which are not subject to a good faith
dispute,, if the parties are unable to resolve any claim, controversy, or dispute in the manner set forth above, the claim, controversy,
or dispute will be finally resolved by binding arbitration administered by AAA. The arbitration will be conducted in Dallas, Texas, with
one or three arbitrators, under AAA’s then- current Commercial Arbitration Rules. The number of arbitrators will be (a) one (1)
if the amount in controversy in the dispute is less than $1,000,000 or (b) three (3) if the amount in controversy in the dispute is $1,000,000
or more. If the arbitration is to be conducted by a sole arbitrator, then the arbitrator will be jointly selected by the parties. If the
parties fail to agree upon the arbitrator within thirty (30) days after the commencement of the arbitration, then the AAA administrator
will appoint the arbitrator. If the arbitration is to be conducted by a panel of three (3) arbitrators, then Tempur –Sealy and Retailer
will each appoint one (1) arbitrator thirty (30) days of the commencement of the arbitration, and the two (2) arbitrators so appointed
will select the presiding arbitrator within thirty (30) days after the latter of the Party-appointed arbitrators have been appointed.
If a Party hereto fails to appoint its Party-appointed arbitrator or if the Party-appointed arbitrators cannot reach an agreement on the
presiding arbitrator within the applicable time period, then the AAA administrator will appoint the remainder of the three (3) arbitrators
not yet appointed. All issues relating to arbitration or the enforcement of the agreement to arbitrate contain in this Agreement will
be governed by the U.S. Federal Arbitration Act (9 U.S.C. § 1 et seq.). The arbitrator(s) will have the authority to resolve disputes
as to arbitrability and the jurisdiction of the arbitrator(s). The arbitrator(s) will have full authority to manage any necessary exchange
of information among the parties with a view to achieving an efficient and economical resolution of the dispute. Except as expressly provided
in this Agreement, the arbitrator(s) will have the authority to award any interim, provisional, or final remedy or relief available under
Applicable Law, including, without limitation, Losses and Expenses, specific performance, injunctive or other extraordinary relief, or
the imposition of sanctions for abuse or frustration of the arbitration process. Any arbitration award will be final and binding. Any
judgment upon an award rendered by the arbitrator(s) may be entered in and enforced by any court having jurisdiction thereof. Except as
necessary to obtain interim or provisional relief or to enforce any arbitration award or order, neither the parties nor the arbitrator(s)
may disclose the existence, content, or results of any arbitration hereunder without the prior written consent of all Parties. The parties
will share equally the fees and costs of AAA and the arbitrator, and each Party will be responsible for its own attorneys’ fees
and costs in connection with the arbitration.

 

		(d)	Notwithstanding the above, either Party may elect to seek in the court designated below interim or provisional
injunctive, equitable or other extraordinary relief (including declaratory relief) with respect to any matters contemplated by this Agreement.
Further, notwithstanding the above, either Party may seek any available relief in the court designated below for any claim relating to
a Party’s failure to pay, when due (after giving effect to all applicable notice and cure periods), amounts which are not subject
to a good faith dispute,

 

With respect to any suits, actions
or other legal proceedings, each of the parties submits to the exclusive jurisdiction of the U.S. District Court for the Southern District
of New York. Any claims arising under or relating to this Agreement must be brought within two (2) years from the accrual of the cause
of action.

 

All of the foregoing
provisions in this Section 8 will survive the termination of this Agreement.

 

		9.	Additional Provisions

 

Each
Party must comply in all material respects with all laws, regulations, rules, and codes applicable to this Agreement and such Party’s
performance hereunder (“Applicable Law”). A default by either Party under any other written
agreement signed by both Parties related to the Tempur-Sealy products will be deemed a default under this Agreement.

 

Neither Party may
assign this Agreement (or the rights and obligations hereunder) without the prior written consent of the other Party, which consent will
not be unreasonably withheld, conditioned or delayed.

 

Retailer is an independent
contractor. Neither Retailer nor its employees are an agent, franchisee, employee, or partner of Tempur-Sealy and will neither will hold
itself nor themselves out as such. Retailer will not lead the public or its customers to conclude through its acts, omissions, store décor,
employee uniforms, use of the Tempur-Sealy products, trade dress or trademarks, etc., that Retailer is affiliated with or is, in fact,
Tempur-Sealy or that its retail locations are owned by Tempur-Sealy. Retailer has not received or paid any fee for the right to become
an authorized Tempur-Sealy retailer. Although Tempur-Sealy may, on occasion, refer to retailers in the spirit of cooperation as its “retail
partners,” Retailer acknowledges it has no legal partnership, trust or fiduciary relationship with Tempur-Sealy.

 

The Umbrella Agreement and the Exhibits
expressly described and enumerated therein (including this Agreement, the Incentive Agreement, the General Terms and Conditions, and the
Advertising Requirements) constitute the full, complete, sole, and exclusive understanding of the Parties with respect to the subject
matter hereof and supersede any other prior or contemporaneous agreement or writing, of whatever nature and form, concerning the purchase
and sale of Products. Further, no such prior or contemporaneously executed agreement or writing will be submitted, considered, or used
to facilitate the interpretation, understanding, or modification of the Umbrella Agreement and its Exhibits (including this Agreement).

 

    A-9

     

    

 

 

Subject
to the following paragraph, this Agreement cannot be changed orally, but only by a written amendment to this Agreement signed by the
duly- authorized officers of Retailer and Tempur-Sealy. Notwithstanding anything to the contrary herein, Tempur-Sealy may, from time
to time in its sole discretion, change the Advertising Requirements; [Intentionally Deleted] and such change is uniformly applicable
to all retailers of Tempur-Pedic®, Sealy®, and Stearns & Foster® branded products.

 

[Intentionally Deleted]

 

    A-10

     

    

 

From time to time
during the term of this Agreement, Tempur-Sealy may agree to make available certain incentive or marketing programs available to authorized
retailers. Tempur-Sealy anticipates that these programs may be available in the future, although they may change over time in form and
scope or be eliminated, as determined by Tempur-Sealy. Participation in any such program is subject to Retailer’s full compliance
with the terms and conditions of this Agreement and its Exhibits and Schedules, and remaining in good standing with all its financial
commitments set forth this Agreement to Tempur-Sealy.

 

From
time to time Tempur-Sealy may make available a product or products that have temporary or limited distribution, and Tempur-Sealy
shall [Intentionally Deleted]. By execution of this Agreement the undersigned acknowledges that it may not be among the retailers
allowed to purchase and resell such products. The Parties acknowledge that some exclusive products will only be made available to
selected third party authorized retailers and may not be available to Retailer, provided that if Retailer is disadvantaged by the
impact of such competitive exclusive offering, the Parties may mutually agree upon alternative exclusive products or other offerings
for Retailer’s benefit. Any such temporary or limited distribution products will be subject to all the same terms and
conditions governing the sale and purchase of Tempur-Sealy products, including the General Terms and Conditions and Advertising
Requirements.

 

If in any jurisdiction,
any provision of this Agreement or its application to any Party or circumstance is restricted, prohibited or unenforceable, such provision
will, as to such jurisdiction, be ineffective only to the extent of such restriction, prohibition or unenforceability without invalidating
the remaining provisions hereof and without affecting the validity or enforceability of such provision in any other jurisdiction or its
application to other Parties or circumstances.

 

All provisions and
obligations which expressly or by their nature survive termination, expiration or transfer of this Agreement will continue in full force
and effect subsequent to and notwithstanding such termination, expiration or transfer and until they are satisfied or by their nature
expire.

 

Any failure by either
Party at any time to enforce any of the provisions of this Agreement will not be construed as a waiver of such provisions or any other
provision hereof.

 

This Agreement may be executed by
the Parties in any number of counterparts, each of which when so executed and delivered shall be deemed to be an original, but all of
which shall constitute one and the same agreement. A copy of this Agreement signed and delivered by telecopy, facsimile transmission or
by email in portable document format shall be considered an original, executed Agreement.

 

    A-11

     

    

 

INCENTIVE AGREEMENT

 

The following
Incentive Agreement (“Program Terms”) is incorporated by reference and constitutes a material part of the applicable
Umbrella Agreement (“Umbrella Agreement”) and Master Retailer Agreement (“MRA”) entered into between
Tempur-Pedic North America LLC (“Tempur-Pedic”) and Sealy Mattress Manufacturing Company, LLC (“Sealy”)
(collectively, “Sponsor” or “Tempur-Sealy”) and the Retailer identified on the signature page of
the Umbrella Agreement (“Authorized Retailer”). For purposes of the Program Terms, “party” or “parties”
refers equally to Sponsor or any Authorized Retailer. Any capitalized terms used herein but not defined will have the meaning given to
such terms in the Umbrella Agreement or MRA.

 

1.                                                 
Authorized Retailer. To be eligible to participate in any incentive program (each, a “Program”) offered
by Sponsor, Authorized Retailer must be an authorized retailer of mattresses, pillows, foundations, adjustable bases or other products
bearing the TEMPUR-PEDIC® Mark (the “Tempur Products”), mattresses, pillows, foundations, adjustable bases or other
products bearing the SEALY®, SEALY POSTUREPEDIC®, SEALY OPTIMUM®, and STEARNS & FOSTER® Marks (the “Sealy
Products”), or both Tempur Products and Sealy Products (collectively, the “Products”) pursuant to a currently
effective Umbrella Agreement and operate one or more retail stores fully satisfying the criteria below (each, a “Location”).

 

2.                                                 
Umbrella Agreement; MRA; Program-Specific Terms. These Program Terms are incorporated into and constitute a material
part of Authorized Retailer’s Umbrella Agreement and MRA. The parties must fully comply with the terms and conditions of the Umbrella
Agreement and MRA. Sponsor and Authorized Retailer may mutually agree in writing to additional or alternative terms and conditions for
particular Programs (“Program-Specific Terms”). The parties must fully comply with any Program-Specific Terms. Program-Specific
Terms will be considered part of “Program Terms” as used herein. To the extent that any term or condition of the Program Terms
conflict with any term or condition of the Umbrella Agreement or MRA, the terms and conditions of the Umbrella Agreement or MRA will control.

 

		3.	Modifications. The Parties may modify these Program Terms in a writing signed by both parties.

 

[Intentionally Deleted]

 

    B-1

     

    

 

5.                                                 
Point-of-Purchase Support (beyond those provided for in the Initial Gallerization). All POP materials will be brand
specific, as supplied by Sponsor. POP materials will include the provision of signage and headboards for use in displays of Products on
the showroom floor of each Location. To the extent applicable to a Program, Sponsor will provide all POP material required for Authorized
Retailer’s Locations’ participation in the Program in accordance with the limits set forth in Schedule 1.

 

6.                                                 
Term. Except as set forth in any Program-Specific Terms applicable to a particular Program, the term of a Program will
begin on the effective date of the Umbrella Agreement and, unless earlier terminated in accordance with the MRA or the Program Terms (including
any Program-Specific Terms), will continue for two (2) years (the “Initial Term”). Unless a party provides written notice
of nonrenewal to the other party at least sixty (60) days prior to the expiration of the Initial Term or renewal term, the term of a Program
will automatically renew for successive periods of one (1) year. Nothing in this Section will otherwise affect the parties’ termination
rights under these Program Terms.

 

7.                                                 
Payment Terms. Authorized Retailer will pay Tempur-Pedic or Sealy, as applicable, for the Products within the time periods
set forth in the applicable Program-Specific Terms, including Schedule 1. Notwithstanding anything to the contrary in any Program-Specific
Terms, including Schedule 1, [Intentionally Deleted]. Tempur-Pedic and Sealy, as applicable, reserve the right to
stop shipping Product to Authorized Retailer at any time that Authorized Retailer has owed a past due balance that is not the subject
of a good faith dispute to either or both of Tempur-Pedic and/or Sealy for more than five (5) business days after written notice from
Tempur Sealy.

 

8.                                                 
Co-Op Advertising Allowance. Subject to Authorized Retailer’s compliance with the Umbrella Agreement, MRA, and
these Program Terms, Sponsor will assist Authorized Retailer with the cost of advertising, marketing, and promoting the Products. Tempur-Pedic
and Sealy, as applicable, will accrue on behalf of Authorized Retailer a “Co-Op Advertising Allowance” in the amount set forth
in any Program-Specific Terms, including Schedule 1, based on Authorized Retailer’s “Net Purchases” of Products. As
used herein, “Net Purchases” means Authorized Retailer’s total gross purchases in dollars from Sponsor of Products,
regardless of brand, less returns made to Sponsor, less floor model sales made to Authorized Retailer and less any promotional discounts.
For the avoidance of doubt, the Sponsor that manufactures a specific product will be solely responsible for accruing the Co-Op Advertising
Allowance arising from Authorized Retailer’s Net Purchases of that specific Product. Co-Op Advertising Allowances will be issued
as a monthly credit memo based on the prior month’s Net Purchases, provided, that if Retailer’s qualified advertising spend
for such month is less than the amount of the Co-Op Advertising Allowance accrued for such month, the amount by which the Co-Op Advertising
Allowance exceeds Retailer’s qualified advertising spend for such month will be accrued by Tempur-Pedic or Sealy, as applicable,
and available to Retailer, on a cumulative, go-forward basis (until exhausted) during the applicable contract year, in addition to the
applicable Co-Op Advertising Allowance accrued for each such subsequent month. Evidence of performance will be verified following the
issuance of the credit memo. If Authorized Retailer cannot substantiate sufficient spend to support the issued credit memo, future credit
memos will be reduced by the amount of overpayment and such overpaid amount shall continue to be available to Retailer as accrued Co-Op
Advertising Allowance for the remainder of the then-current contract year.

 

Sponsor will
validate Retailer advertising spend via third party and Sponsor proprietary systems and in event that such validation indicates that Retailer’s
advertising spend is below the amount necessary to support the applicable accrued Co-Op Advertising Allowance, Sponsor may request that
Authorized Retailer submit to each Tempur-Pedic and Sealy, as applicable, of proof of qualified advertising of the Products (which may
feature other brands in addition to Tempur-Sealy brands) that ran during the preceding month(s) and the aggregate amount spent by Retailer
on such qualified advertising for the preceding month(s).

 

    B-2

     

    

 

 

Tempur-Pedic
and Sealy, on a quarterly basis, shall be permitted to adjust the aggregate amount of Co-Op Advertising Allowance previously paid to Retailer
in respect of such quarter to account for any upward or downward adjustments necessary to address Authorized Retailer’s actual advertising
spend as established in accordance with this Incentive Agreement (“Quarterly True Up”). For the avoidance of doubt, the Quarterly
True Up cannot result in the total credit memos issued for the applicable contract year exceeding the amount of the accrued aggregate
Co-Op Advertising Allowance set forth in any Program-Specific Terms, including Schedule 1.

 

The accrued
aggregate Co-Op Advertising Allowance can only be used to reimburse expenses relating to advertising, marketing, or promoting the Products
covered by the Umbrella Agreement and MRA. For purposes of this Section, “qualified advertising” will include [Intentionally Deleted]. By way of example:

 

[Intentionally
Deleted.]

 

9.                                                 
Variable Rebates. Subject to Authorized Retailer’s compliance with the Umbrella Agreement, MRA, and these Program
Terms, Sponsor will pay to Authorized Retailer a rebate based on Authorized Retailer’s aggregated Net Purchases of Products as set
forth in any Program-Specific Terms, including Schedule 1. The Sponsor will be jointly responsible for paying the rebate on Net Purchases
of that specific product, irrespective of the Party that manufactures the specific product.

 

10.                                             
Warranty and Returns Allowance. Subject to Authorized Retailer’s compliance with the Umbrella Agreement, MRA,
and these Program Terms, Sponsor will pay Authorized Retailer an additional payment in the amount set forth in any Program-Specific Terms,
including Schedule 1, based on Authorized Retailer’s Net Purchases of Products.

 

11.                                             
Timing of Incentive Payments. Tempur-Sealy will pay any monetary incentives owed to Authorized Retailer in connection
with a Program, as set forth in Sections 8, 9, and 10 above, on a monthly basis via credit memo within ten (10) business days of the end
of a calendar month.

 

12.                                             
Termination. Retailer’s participation in any Program will automatically terminate upon the expiration of these
Program Terms or the earlier effective termination of the Umbrella Agreement or MRA. All rebates, subsidies, incentives, Co-Op Advertising
Allowances and credits set forth herein or in any Program in effect on or immediately prior to the effective date of termination shall
continue to accrue on all Products sold by, or, in the case of return credits, returned to, Authorized Retailer up to and including the
effective date of termination. For the avoidance of doubt, to the extent Sponsor makes available other promotional programs, Sponsor may
terminate such promotional programs (or Authorized Retailer’s participation in) at any time and for any reason (or no reason) upon
written notice to Authorized Retailer.

 

13.                                             
Store Closure. If Authorized Retailer closes any Location within [Intentionally Deleted] of the effective date of the
start of a Program and does not open a Location, at which floor models, POP and Gallerization are used, within [Intentionally Deleted] of such
closed Location in the [Intentionally Deleted] prior to or following such closure, Authorized Retailer will repay and/or otherwise reimburse
Sponsor for any floor sample discounts provided by Sponsor at a prorated amount based on an amortization of the applicable discount over
the [Intentionally Deleted.] If Retailer closes a Location, Retailer will promptly remove from such
Location (and, at Retailer’s option, destroy or move to a different Location or distribution center or warehouse owned or operated
by Retailer) all Sponsor displays, point-of-purchase materials, promotional materials, interior or exterior signage, Confidential Information,
and any other materials bearing Sponsor trademarks, trade names, images, or trade dress.

 

    B-3

     

    

 

14.                                             
Post-Termination Obligations. Upon the effective date of termination of Authorized Retailer’s participation in
a Program in accordance with Section 12, Authorized Retailer will promptly cease and desist use of all Program-related POP Materials and
any other advertising, promotional, signage, logos, display materials and other materials bearing the Marks to the extent used in connection
with the Program, whether appearing in Authorized Retailer’s retail stores, website(s), or elsewhere. Further, Authorized Retailer
will destroy, or, at Sponsor’s option and expense, make available to Sponsor for pickup at Retailer’s distribution centers,
all Program related POP Materials and other materials used in connection with the Program within thirty (30) days of the effective date
of such termination.

 

15.                                             
Surviving Obligations. All terms that by their nature survive any termination or expiration will survive the termination
of Authorized Retailer’s participation in a Program, including, without limitation: Section 2 (Umbrella Agreement; MRA; Program-Specific
Terms); and Section 15 (Surviving Obligations).

 

16.                                             
Headings; Pronouns and Number. The headings contained in the Program Terms are inserted only as a matter of convenience,
and in no way define, limit, or extend the scope or intent of the Program Terms or any provision of the Program Terms. Wherever from the
context it appears appropriate, each term stated in either the singular or the plural will include the singular and the plural, and pronouns
stated in either the masculine, feminine or neuter gender will include the masculine, feminine and neuter gender.

 

SCHEDULE 1 TO EXHIBIT B MATTRESS
FIRM INCENTIVE AGREEMENT

 

1.                            
Minimum Slot Requirements. During the term of the Program, Retailer will provide and maintain at each of Retailer’s
retail stores the minimum number of Slots displaying the Companies’ mattress products:

 

*[Intentionally Deleted] slots of Tempur-Pedic®-branded
mattresses (Queen size or larger unless physical store size is not adequate);

 

*[Intentionally Deleted] slots of Stearns & Foster®-branded
mattresses (Queen size or larger unless physical store size is not adequate);

 

*[Intentionally Deleted] slots of Sealy®-branded
mattresses (Queen size or larger unless physical store size is not adequate, including both Hybrids and Response Collection)

 

    B-4

     

    

 

 

A minimum total of [Intentionally Deleted] Tempur-Sealy adjustable
bases must be floored as follows:

 

*[Intentionally Deleted] Tempur- Pedic Ergo Extend, [Intentionally
Deleted] Tempur-Pedic Ergo and [Intentionally Deleted] Sealy Ease. [Intentionally Deleted] adjustable bases shall be floored at launch
of Products and the remaining [Intentionally Deleted] adjustable bases shall be floored as soon as reasonably practicable, but not later
than January 31, 2021.

 

* all Tempur-Pedic®, Sealy®, and Stearns & Foster®
mattresses will be displayed with their corresponding branded adjustable bases or flat foundations and no other bases or foundations.

 

2.                            
Floor Sample Discounts. Tempur-Sealy will provide the following discounts on floor samples purchased by MFI for MFI’s
retail stores:

 

	[Intentionally Deleted]	Tempur-Pedic®,
    Stearns & Foster®, and Sealy® Hybrid mattress products
	[Intentionally
    Deleted]	Sealy®
    (including Response collection) mattress products
	[Intentionally
    Deleted]	Tempur-Pedic®,
    Stearns & Foster®, and Sealy® adjustable base and foundation products

 

If, within
[Intentionally Deleted] of the purchase of any adjustable base floor samples by Retailer,
Tempur-Sealy changes its Product offering, whether by revising its design, components, specifications or otherwise, and such Product
change will require Retailer to replace its adjustable base floor samples to comply with consumer protection laws or requirements of
Tempur-Sealy, then Tempur-Sealy will provide such replacement floor samples at [Intentionally
Deleted] discount to Retailer. Otherwise, replacement of floor samples will be at full cost unless approved for the above-referenced
discount by Tempur-Sealy. The purchase of floor samples for new stores will not be considered a “replacement” for purposes
of the foregoing sentence.

 

There will be no automatic floor sample
discount for MFI’s purchases in connection with pop-up events (“Events,” formerly known as multi-channel sales (“MCS”))
and no expectation or requirement that Products are offered or displayed at Events; provided, upon a showing by MFI of a business case
with an acceptable expected return on investment for a specific Event, Tempur-Sealy, at its sole option, may provide floor sample discounts
of up to [Intentionally Deleted] in connection with the specific Event.

 

3.                            
Annual Volume Commitment. Beginning in year two (2) of the Program—that is, beginning following completion of the first
twelve (12) months of the Program’s term—MFI will make at least [Intentionally Deleted] in annualized Net Purchases
of Products.

 

4.                            
Internet Sales. MFI will not sell or offer to sell any Products via any third-party internet sales channels, including, without
limitation, [Intentionally Deleted].

 

    B-5

     

    

 

5.                            
Payment Terms. MFI will pay Tempur-Pedic or Sealy, as applicable, for the Products within the time periods set forth below:
Net  [Intentionally Deleted] Tempur-Pedic® Products

 

Net [Intentionally
Deleted] Sealy® and Stearns & Foster® products. Provided, the Net [Intentionally Deleted] payment term will remain in place
until the Tempur-Sealy ERP system is implemented, at which time the payment term will become Net [Intentionally Deleted] if all other retailers of
Tempur-Sealy products concurrently move to Net [Intentionally Deleted] payment terms (or shorter).

 

6.                            
Initial Gallerization. The parties will work together on a gallerization design for MFI’s retail stores and, once
the initial gallerization design is mutually agreed upon by the parties in writing (“Initial Gallerization”), Tempur-Sealy
will provide [Intentionally Deleted] for all then existing stores. For new stores opened after the Initial Gallerization design has been mutually
agreed to in writing, Tempur-Sealy will provide an initial [Intentionally Deleted] for the approved initial Gallerization for those stores which
shall similarly include [Intentionally Deleted], provided that the new store is not replacing an
existing store which has been closed; for the avoidance of doubt, the term Initial Gallerization shall include the initial Gallerization
of new or acquired stores. The Tempur-Sealy [Intentionally Deleted] contribution will not include [Intentionally Deleted], and related expenses unless expressly required by the Initial Gallerization design.

 

7.                            
Point of Purchase (“POP”) Support. Following the Initial Gallerization, as new product cycles require, Tempur-Sealy
will provide branded and approved POP Materials, including shams, foot protectors, standard marketing brochures, bed end signage and other
non-customized marketing materials at Tempur-Sealy’s expense up to [Intentionally Deleted] per store for Tempur-Pedic® and up
to [Intentionally Deleted] per slot for Sealy and Stearns & Foster for each product cycle.

 

8.                            
 Co-Op Advertising, Variable Rebate, and Warranty and Returns Allowance. Co-op Advertising, Variable Rebate and Warranty
and Returns Allowances are calculated based on Net Purchases. As used herein, “Net Purchases” means Authorized Retailer’s
total gross purchases in dollars from Sponsor of Products, regardless of brand, less returns made to Sponsor, less floor model sales made
to Authorized Retailer and less any promotional discounts. Co- op Advertising, Variable Rebate, and Warranty and Returns Allowances are
calculated by brand based on the following percentages:

 

[Intentionally Deleted.]

 

    B-6

     

    

 

 

EXHIBIT C TO UMBRELLA AGREEMENT

 

GENERAL TERMS AND CONDITIONS

 

    C-1 

     

    

 

	
	

    

     

    

 

EXHIBIT E - VENDOR CODE OF CONDUCT AND VENDOR GIFT
POLICY

 

    E-1Exhibit 10.15

 

First Amendment to the
Umbrella Agreement 

 

This First Amendment to
the Umbrella Agreement (this “Amendment”) is made and entered into as of October 1st, 2020 and is retroactively effective
as of June 17, 2019, by and between Tempur-Pedic North America, LLC (“Tempur-Pedic”), and Sealy Mattress Manufacturing Company,
LLC (on behalf of itself and Sealy Mattress Company of New Jersey, Inc.) (“Sealy”) (collectively, “Companies”
or “Sponsor”), and Mattress Firm, Inc. (“MF” or “Authorized Retailer”).

 

WHEREAS, Companies and MF
entered into that certain Umbrella Agreement, effective June 17, 2019 (“Agreement”), which includes, among other exhibits,
Exhibit B (Incentive Agreement) (“Incentive Agreement”); and

 

WHEREAS, the Parties entered
into a Supplemental Terms Agreement dated April 9, 2020 which was effective as of March 31, 2020 and which terminated as of June 26,
2020; and

 

WHEREAS, the Parties desire
to further amend the terms of the Agreement as set forth below.

 

NOW, THEREFORE, in consideration
of the foregoing premises and of the covenants and agreements contained herein, as well as other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged and accepted, the Parties hereto agree as follows:

 

		1.	Extended Term. Section 6 (Term) of the
                                            Incentive Agreement is deleted in its entirety and replaced with the following:

 

6. Term.
Except as set forth in any Program-Specific Terms applicable to a particular Program, the term of a Program will begin on the effective
date of the Umbrella Agreement and, unless earlier terminated in accordance with the MRA or the Program Terms (including any Program-Specific
Terms), will continue for three (3) years and three months through September 30, 2022 (the “Initial Term”). Unless a party
provides written notice of nonrenewal to the other party at least sixty (60) calendar days prior to the expiration of the Initial Term
or renewal term, the term of a Program will automatically renew for successive periods of one (1) year. The Initial Term and any renewal
terms are collectively the “Term.” Nothing in this Section will otherwise affect the Parties’ respective termination
rights under these Program Terms.

 

2.          One-Time
Flexible Co-Op Advertising Allowance. Notwithstanding anything to the contrary in the Incentive Agreement, the Companies have
issued or will issue credit memos for the Co-Op Advertising Allowance for the period from June 17, 2019 through September 30, 2020
(the “One-Time Flexible Co-Op Period”) in accordance with this Section 2. Upon Authorized Retailer’s submission to
Tempur-Pedic or Sealy, as applicable, of proof of advertising that ran during the One-Time Flexible Co-Op Period [Intentionally
Deleted] Tempur-Pedic and/or Sealy, as applicable, will issue credit memos to MF no later than October 31, 2020 for amounts
exceeding [Intentionally Deleted] of the accrued aggregate Co-Op Advertising Allowance during the One-Time Flexible Co-Op Period
pursuant to Schedule 1 of the Incentive Agreement. Regarding the [Intentionally Deleted] of accrued aggregate Co-Op Advertising
Allowance for the One-Time Flexible Co-Op Period for which credit memos are not issued by October 31, 2020, the Companies will issue
a credit memo to MF on or before September 15, 2021 in the amount [Intentionally Deleted] —the Satisfaction Payment as defined
in Section 4(b) below—if MF fully satisfies the conditions regarding the Satisfaction Payment as set forth in Section 4(b)
below. Such credit memos will not exceed [Intentionally Deleted]
as established in this Section 2, subject to any reductions necessary to reflect any prior monthly credit memos issued during the
One-Time Flexible Co-Op Period prior to the execution date of this Amendment.

 

    1

     

    

 

3.        
Co-Op Advertising Allowance. As of October 1, 2020, Section 8 (Co-Op Advertising Allowance) of the Incentive Agreement
is deleted in its entirety and replaced with the following which shall govern the Co-Op Advertising Allowance from October 1, 2020 through
the balance of the Term:

 

		8.	Co-Op Advertising Allowance.

 

a.          
Accrual. Subject to Authorized Retailer’s compliance with the Umbrella Agreement, MRA, and these Program Terms, Sponsor
will assist Authorized Retailer with the cost of advertising, marketing, and promoting the Products as outlined below. Tempur-Pedic and
Sealy, as applicable, will accrue on behalf of Authorized Retailer a “Co-Op Advertising Allowance” in the amount set forth
in any Program-Specific Terms, including Schedule 1, based on Authorized Retailer’s “Net Purchases” of Products. As
used herein, “Net Purchases” means Authorized Retailer’s total gross purchases in dollars from Sponsor of Products,
regardless of brand, less returns made to Sponsor, less floor model sales made to Authorized Retailer and less any promotional discounts.
For the avoidance of doubt, the Sponsor that manufactures a specific Product will be solely responsible for accruing the Co-Op Advertising
Allowance arising from Authorized Retailer’s Net Purchases of that specific Product.

 

[Intentionally Deleted]

 

    2

     

    

 

		ii.	The parties agree to work together to
                                            review proposed advertising in advance to ensure that it meets the definition of Qualified
                                            Advertising as set forth in this Section 8 and in the attached Exhibits A-1 and A-2. Authorized
                                            Retailer shall submit advertising to Sponsor for review and pre-qualification as Qualified
                                            Advertising Spend (the “Pre-Scored Advertising”) in accordance with the parameters
                                            set forth in clause (iii) below and Exhibits A-1 and A-2; provided that the failure to submit
                                            any advertising for pre-qualification shall not, in and of itself, preempt Authorized Retailer’s
                                            right to be reimbursed for Qualified Advertising Spend associated therewith. Sponsor shall
                                            use the examples set forth in Exhibit A-2 as a reference to assist in evaluating the Pre-Scored
                                            Advertising, along with the guidelines set forth herein and in Exhibit A-1. In the event
                                            of a conflict or inconsistency between the Program Terms, this Amendment and Exhibits A-1
                                            and A-2, this Section 8 will control over the Exhibits. In the event of a conflict or inconsistency
                                            between Exhibit A-1 and Exhibit A-2, Exhibit A-1 shall control over Exhibit A-2. Sponsor
                                            will also review such advertising for compliance with Sponsor’s applicable Advertising
                                            Requirements, as modified by the Umbrella Agreement. Sponsor will provide feedback or confirmation
                                            that such Pre-Scored Advertising qualifies as Qualified Advertising, the percentage of reimbursement
                                            of Qualified Advertising Spend for which such Pre-Scored Advertising would be eligible (such
                                            percentage, the “Pre-Approved QAS”), and such Pre-Scored Advertising’s
                                            compliance with Sponsor’s Advertising Requirements (as modified by the Umbrella Agreement)
                                            within [Intentionally Deleted] business days (a “business day” is a day other than Saturday,
                                            Sunday, or a federal holiday) of submission to Sponsor. Authorized Retailer will have fully
                                            earned the Pre-Approved QAS, without further evaluation, validation, or action, upon submission
                                            to Sponsor of (1) [Intentionally Deleted]
                                            for, or otherwise tying it to, such Pre-Scored Advertising, and (2) documentation [Intentionally Deleted] or equivalent evidence reasonably acceptable
                                            to Sponsor) establishing that the Qualified Advertising at issue was published without material
                                            changes from the Pre-Scored Advertising. An increase or decrease in the brands represented,
                                            the logos and trademarks presented, the promotional message, the visuals, the balance of
                                            share, or a change in the allocation of time and space in the messaging is deemed a material
                                            change and will require re-scoring. If the advertising at issue was published with material
                                            changes from the Pre-Scored Advertising, Authorized Retailer will not be entitled to the
                                            Pre-Approved QAS. Authorized Retailer may, in its discretion, resubmit any previously-reviewed
                                            advertising (including any advertising that was published with material changes from a Pre-Scored
                                            Advertising) for re-evaluation after publication and Sponsor will re-evaluate the amount
                                            of Qualified Advertising Spend for which such advertising is eligible in accordance with
                                            this Section 8 and Exhibits A-1 and A-2; provided, for the avoidance of doubt, the re-evaluated
                                            amount of Qualified Advertising Spend for such advertising may be higher or lower than the
                                            original Pre-Approved QAS for such advertising. After publication, Authorized Retailer will
                                            submit to Sponsor reasonable evidence of any Qualified Advertising that was not submitted
                                            to Sponsor as part of the Pre-Scored Advertising (or for which Sponsor failed to timely provide
                                            feedback prior to publication) and Sponsor will verify whether such advertising constitutes
                                            Qualified Advertising and will determine the percentage of reimbursement of Qualified Advertising
                                            Spend for which such advertising would be eligible in Sponsor’s sole determination,
                                            consistently applying the principles of Exhibits A-1 and A-2; provided that any advertising
                                            that is Substantially Similar (as hereinafter defined) to any previously Pre-Scored Advertising
                                            shall be deemed to be Qualified Advertising and the same associated percentage of reimbursement
                                            of Qualified Advertising Spend shall apply to such Substantially Similar advertising. “Substantially
                                            Similar” advertising means advertising which includes the same brands, the same logos
                                            and trademarks, the same promotional message, the same visuals, the same balance of share,
                                            and the same allocation of time and space in the messaging but may include a different headline
                                            (i.e. Labor Day Sale versus Memorial Day Sale). The parties will use commercially reasonable
                                            efforts to consistently apply and interpret Exhibit A-1, Exhibit A-2, and this Section 8
                                            throughout the Term.

 

    3

     

    

 

		iii.	Qualified Advertising Spend will be determined
                                            as set forth in this Section 8 and as further detailed in Exhibit A. [Intentionally Deleted] featured in such Qualified Advertising as detailed in Exhibit
                                            A. Sponsor will validate Authorized Retailer’s advertising spend associated with Qualified
                                            Advertising to determine whether it constitutes Qualified Advertising Spend. Authorized Retailer
                                            must submit documentation of Qualified Advertising Spend for each month within 30 calendar
                                            days following the end of such month. Sponsor will have 30 calendar days from receipt of
                                            documentation submitted by Authorized Retailer to review such documentation in accordance
                                            with this Section 8(b). In the event that Sponsor’s validation as described in Section
                                            8(b)(ii) above indicates that Authorized Retailer’s Qualified Advertising Spend is
                                            below the amount necessary to support payment in full of the applicable accrued Co-Op Advertising
                                            Allowance for any month of a Co-Op Year, Authorized Retailer may submit to Sponsor proof
                                            of additional Qualified Advertising that ran during the preceding month(s) for which no Co-Op
                                            Advertising Allowance has been applied and the aggregate amount spent by Authorized Retailer,
                                            as evidenced by third-party agency or other provider invoices provided to Sponsor, on such
                                            Qualified Advertising for review and approval. Notwithstanding anything to the contrary in
                                            this Section 8 or the Amendment, Qualified Advertising Spend must occur in the same Co-Op
                                            Year that Co-Op Advertising Allowance accrues.

 

		c.	Payment. Subject to Section 4
                                            of the Amendment, Co-Op Advertising Allowances will be issued as a monthly credit memo based
                                            on the prior month’s Net Purchases. If Authorized Retailer’s Qualified Advertising
                                            Spend (following application to any Quarterly Conditional Required Advertising Spend obligation
                                            as set forth in Section 4 of the Amendment) for such month is less than the amount of the
                                            Co-Op Advertising Allowance accrued for such month, the amount by which the Co-Op Advertising
                                            Allowance exceeds Authorized Retailer’s Qualified Advertising Spend accrued for each
                                            such month will be accrued by Tempur-Pedic or Sealy, as applicable, and available to Authorized
                                            Retailer, on a cumulative, go-forward basis (until exhausted) within the same Co-Op Year
                                            (defined below), in addition to the applicable Co-Op Advertising Allowance accrued for each
                                            subsequent month within that Co-Op Year. Conversely, if Authorized Retailer’s
                                            Qualified Advertising Spend (following application to any Quarterly Conditional Required
                                            Advertising Spend obligation as set forth in Section 4 of the Amendment) during a month exceeds
                                            the Co-Op Advertising Allowance accrued for such month, the unapplied Qualified Advertising
                                            Spend shall be considered as part of the aggregate Qualified Advertising Spend applicable
                                            to the subsequent month on a cumulative, go-forward basis until exhausted during that Co-Op
                                            Year; provided, for the avoidance of doubt, any unapplied Qualified Advertising Spend pulled
                                            forward from one fiscal quarter (“Quarter”) to the next Quarter as set forth
                                            in this Section 8(c) will not be applied to satisfy the Quarterly Conditional Required Spend
                                            set forth in Section 4 of the Amendment because Quarterly Conditional Required Spend must
                                            be spent in the appropriate Quarter as set forth in Section 4 of the Amendment. Notwithstanding
                                            anything to the contrary in this Section 8 or the Amendment, no accrued, overspent, or unapplied
                                            Qualified Advertising Spend or Co-Op Advertising Allowance will accrue, or roll into, or
                                            pull forward from one Co-Op Year to the next Co-Op Year. The credit memo shall be issued
                                            within ten (10) business days of the calendar month end. If Authorized Retailer cannot substantiate
                                            sufficient Qualified Advertising Spend to support the issued credit memo, future credit memos
                                            will be reduced by (or a debit memo will be required in) the amount of overpayment and such
                                            overpaid amount shall continue to be available to Authorized Retailer as accrued Co-Op Advertising
                                            Allowance for the remainder of that Co-Op Year.

 

    4

     

    

 

		i.	Quarterly True-Up. Tempur-Pedic and
                                            Sealy, on a quarterly basis, may adjust the aggregate amount of Co-Op Advertising Allowance
                                            previously paid to Authorized Retailer in respect of such Quarter to account for any upward
                                            or downward adjustments necessary to address Authorized Retailer’s actual Qualified
                                            Advertising Spend as established in accordance with these Program Terms (“Quarterly
                                            True Up”). For the avoidance of doubt, the Quarterly True Up cannot result in the total
                                            credit memos issued for the applicable Co-Op Year (as defined below) exceeding the amount
                                            of the accrued aggregate Co-Op Advertising Allowance set forth in any Program-Specific Terms,
                                            including Schedule 1, for such Co-Op Year. Without limiting Authorized Retailer’s obligation
                                            to submit documentation of Qualified Advertising Spend on a monthly basis as set forth in
                                            Section 8(b), Authorized Retailer may submit additional documentation of Qualified Advertising
                                            Spend for a Quarter within 30 calendar days following the end of the Quarter. Any Co-Op Advertising
                                            Allowance accrued for which Authorized Retailer has not documented Qualified Advertising
                                            Spend within 30 calendar days of the end of the corresponding Quarter will carry over to
                                            the next Quarter, but not beyond the end of the Co-Op Year. Sponsor will have 30 calendar
                                            days to review the documentation and issue a reconciliation.

 

		ii.	For a Co-Op Year, and expressly subject
                                            to Section 4 of the Amendment as regards the Condition Satisfaction Period, Tempur-Pedic
                                            and Sealy will issue credit memos to Authorized Retailer up to the amount of the accrued
                                            aggregate Co-Op Advertising Allowance set forth in any Program-Specific Terms, including
                                            Schedule 1, but not exceeding the actual amount of [Intentionally Deleted] as established by Authorized Retailer and validated by Tempur-Sealy in
                                            accordance with this Section 8. Adjustments resulting in an amount due to the Companies shall
                                            result in issuance of debit memo(s) to MF payable in ten (10) business days. “Co-Op
                                            Year” means the period running from July 1 through June 30 (provided, the first Co-Op
                                            Year is the period of October 1, 2020 through June 30, 2021). Unless the term of a Program
                                            is renewed beyond the Initial Term in accordance with Section 6 (Term) as amended, the final
                                            Co-Op Year shall be July 1, 2021 through June 30, 2022.

 

		iii.	This Section 8(c)(iii) will apply if and
                                            only if either party provides written notice of nonrenewal prior to the expiration of the
                                            Initial Term in accordance with Section 6 (Term) as amended; for the avoidance of doubt,
                                            this Section 8(c)(iii) will not apply if the term of a Program is renewed beyond the Initial
                                            Term pursuant to Section 6 (Term) as amended. For the final Quarter of the Term (July 1,
                                            2022 through September 30, 2022), a monthly credit memo shall issue in August 2022 for July
                                            purchases. No credit memo will issue in September 2022 for August purchases or in October
                                            2022 for September purchases; the Co-Op Advertising Allowance for all months within the Quarter
                                            shall be reviewed in the final Quarterly True-Up. MF must submit any documentation of Qualified
                                            Advertising Spend for the final Quarter of the Term in October 2022. Sponsor shall have November
                                            2022 to review. If the Qualified Advertising Spend exceeds what has been issued to MF in
                                            credit memos to date for the Quarter, Sponsor shall issue a credit memo for the additional
                                            Qualified Advertising Spend by December 14, 2022, not to exceed the Co-Op Advertising Allowance
                                            accrued for the Quarter. If the Qualified Advertising Spend is less than the amount issued
                                            to MF in credit memos to date, Companies shall issue debit memos to MF for the difference
                                            by December 14, 2022.

 

		4.	Conditional Advertising Spend by MF.

 

a.       
Notwithstanding anything to the contrary in Section 8 (Co-Op Advertising Allowance) of the Incentive Agreement, as amended by
this Amendment, during the period from October 1, 2020 through June 30, 2021 (the “Condition Satisfaction Period”), MF must
spend [Intentionally Deleted] in Qualified Advertising Spend (the “Conditional Required Advertising Spend”), allocated by
Quarter as follows, or as the Parties may otherwise agree in writing in advance of a particular Quarter (the “Quarterly Conditional
Required Advertising Spend”):

 

		i.	During the Quarter of
                                            October 1, 2020 through December 31, 2020, MF must spend [Intentionally Deleted] in Qualified
                                            Advertising Spend. For purposes of this Section 4, Qualified Advertising Spend will be determined
                                            in accordance with Section 8(b) of the Incentive Agreement.

 

		ii.	During the Quarter
                                            of January 1, 2021 through March 31, 2021, MF must spend [Intentionally Deleted] in Qualified
                                            Advertising Spend.

 

		iii.	During the Quarter
                                            of April 1, 2021 through June 30, 2021, MF must spend [Intentionally Deleted] in Qualified
                                            Advertising Spend.

 

    5

     

    

 

b.      
During the Condition Satisfaction Period, MF’s actual Qualified Advertising Spend during a Quarter will be applied first
to MF’s Quarterly Conditional Required Advertising Spend obligation under this Section 4 and if such Quarterly Conditional Required
Advertising Spend obligation is not satisfied, MF shall not be entitled to any Co-Op Advertising Allowance for such Quarter.

 

If MF’s Qualified
Advertising Spend for a Quarter during the Condition Satisfaction Period exceeds the Quarterly Conditional Required Advertising Spend
for such Quarter, (i) MF will be entitled to a credit memo in accordance with Section 8(c) of the Incentive Agreement based solely on
the amount that MF’s Qualified Advertising Spend exceeds the applicable Quarterly Conditional Required Advertising Spend, and (ii)
the comparison between such excess amount and the Co-Op Advertising Allowance accrued for such Quarter will determine what amount, if
any, of the accrued the Co-Op Advertising Allowance rolls into the next Quarter as set forth in Section 8(c) of the Incentive Agreement.
Qualified Advertising Spend for a Quarter that exceeds both the applicable Quarterly Conditional Required Advertising Spend and the Co-Op
Advertising Allowance accrued for such Quarter shall be carried forward to the subsequent Quarter (within the same Co-Op Year) and applied
in accordance with Section 8(c). Further, if (1) MF satisfies the Quarterly Conditional Required Advertising Spend for each Quarter of
the Condition Satisfaction Period, and (2) MF spends, on or prior to June 30, 2021, additional Qualified Advertising Spend in an amount
that equals or exceeds the First Half Co-Op Accrual (defined below), MF shall receive an additional credit memo for [Intentionally Deleted]
(the “Satisfaction Payment”), payable by Sponsor(s) on or prior to September 15, 2021. The “First Half Co-Op Accrual”
means the Co-Op Advertising Allowance accrued in accordance with Section 8(b) of this Amendment from October 1, 2020 to, and including,
March 31, 2021.

 

c.       
For the avoidance of doubt, MF will not be eligible for or entitled to any reimbursement or credit in connection with the Conditional
Required Advertising Spend. Further, for purposes of MF’s obligation to spend the Quarterly Conditional Required Advertising Spend
during each Quarter in the Condition Satisfaction Period, no amount will accrue, roll into, or pull forward from any other Quarter; that
is, each Quarter will be independently evaluated based solely on MF’s Qualified Advertising Spend during such Quarter without reference
to any other Quarter during the Condition Satisfaction Period.

 

		5.	Miscellaneous.

 

a.    
 Governing Law; Dispute Resolution: This Amendment, and all claims or disputes between the Parties, will be interpreted,
enforced, construed, and governed by the laws set forth in the MRA. The Parties agree to resolve any dispute, claim, or controversy arising
under or relating to the Amendment as set forth in the MRA.

 

b.   
Severability. If one or more clauses, sections, or provisions of this Amendment shall be held to be unlawful, invalid,
or unenforceable, it is agreed that the remainder of the Amendment and the enforceable part of unenforceable provisions shall remain
in full force and effect.

 

c.    
Counterparts. This Amendment may be executed in any number of counterparts and each of such counterparts shall for all
purposes be deemed to be an original, and all such counterparts shall together constitute one and the same instrument. A signature to
this Amendment transmitted electronically shall have the same authority, effect and enforceability as an original signature.

 

    6

     

    

 

d.   
Confidentiality. The terms of this Amendment and the Agreement are to be treated as strictly confidential by the parties
hereto at all times and shall not be disclosed except as required by law.

 

e.    
Agreement. In the event of a conflict or inconsistency between the terms of this Amendment and the Agreement, the terms
of this Amendment shall prevail.

 

f.    
Defined Terms. Capitalized terms not defined herein have the meanings given in the Agreement or its Exhibits (including
the Incentive Agreement).

 

IN WITNESS WHEREOF,
each of the parties hereto has duly executed this Amendment effective as of the date first set forth above.

 

	TEMPUR-PEDIC NORTH AMERICA, LLC	 	MATTRESS FIRM, INC.
	 	 	 
	By:	/s/
    Steve Rusing	 	By:	/s/
    Philip Busker
	Name:	Steve Rusing, EVP, President, U.S. Sales	 	Name:	Philip Busker, Chief Merchandising Officer
	 	 	 	 	 
	SEALY MATTRESS MANUFACTURING COMPANY, LLC	 	 	 
	 	 	 	 	 
	By:	/s/ Steve Rusing	 	 	 
	Name:	Steve Rusing, EVP, President,
    U.S. Sales	 	 	 

 

Exhibit A-1:       Co-Op
Substantiation Requirements for Qualified Advertising Spend

 

Exhibit A-2:       Qualified
Advertising Spend Illustrative Examples

 

Exhibit B:           Additional
Advertising Spend – Example Calculations

 

    7

     

    

 

EXHIBIT A-1

 

CO-OP SUBSTANTIATION REQUIREMENTS FOR QUALIFIED
ADVERTISING SPEND

 

[Intentionally Deleted.]

 

    

     

    

 

EXHIBIT A-2 

 

QUALIFIED ADVERTISING SPEND ILLUSTRATIVE EXAMPLES

 

[Intentionally Deleted.]

 

    

     

    

 

EXHIBIT B

 

ADDITIONAL ADVERTISING SPEND – EXAMPLE
CALCULATIONS

 

Example One – Conditional Required Advertising
Spend Requirement Not Met

 

	Month
    / Quarter	Quarterly

                                                                                Conditional

                                                                                Required

                                                                                Advertising
                                            Spend
	Co-Op
                                            Advertising

                                                                                Allowance

                                                                                Projected
                                            Earned
	Total
                                            Qualified

                                                                                Advertising
                                            Spend
	Co-Op
                                            Paid via

                                                                                credit
                                            or debit memo
	Impact
                                            on Quarterly True

                                                                                Up
                                            

	October
    2020	 	[Intentionally
    Deleted]	[Intentionally
    Deleted]	[Intentionally
    Deleted]	 
	November
    2020	 	[Intentionally
    Deleted]	[Intentionally
    Deleted]	[Intentionally
    Deleted]	 
	December
    2020	 	[Intentionally
    Deleted]	[Intentionally
    Deleted]	[Intentionally
    Deleted]	 
	2nd
    Quarter Total – 2020 Co-Op Year	[Intentionally
    Deleted]	[Intentionally
    Deleted]	[Intentionally
    Deleted]	 	[Intentionally
    Deleted]

 

Example Two – Conditional Required Advertising
Spend Met and Full Co-Op Advertising Allowance Earned

 

	Month
    / Quarter	Quarterly

                                                                                Conditional

                                                                                Required

                                                                                Advertising
                                            Spend
	Co-Op
                                            Advertising

                                                                                Allowance

                                                                                Projected
                                            Earned
	Total
                                            Qualified

                                                                                Advertising
                                            Spend
	Co-Op
                                            Paid via

                                                                                                                                                                                                           credit
                                            or debit

                                                                                memo
	Impact
                                            on Quarterly True

                                                                                Up

	October
    2020	 	[Intentionally
    Deleted]	[Intentionally
    Deleted]	[Intentionally
    Deleted]	 
	November
    2020	 	[Intentionally
    Deleted]	[Intentionally
    Deleted]	[Intentionally
    Deleted]	 
	December
    2020	 	[Intentionally
    Deleted]	[Intentionally
    Deleted]	[Intentionally
    Deleted]	 
	2nd
    Quarter Total – 2020 Co-Op Year	[Intentionally
    Deleted]	[Intentionally
    Deleted]	[Intentionally
    Deleted]	 	[Intentionally
    Deleted]

 

*In Example Two, the $         cannot
be applied to satisfy the Quarterly Conditional Required Advertising Spend for the next Quarter.

 

Example Three – Conditional Required
Advertising Spend Met and Partial Co-Op Advertising Allowance Earned

 

	Month
    / Quarter	Quarterly

                                                                                Conditional

                                                                                Required

                                                                                Advertising
                                            Spend
	Co-Op
                                            Advertising

                                                                                Allowance

                                                                                Projected
                                            Earned
	Total
                                            Qualified

                                                                                Advertising
                                            Spend
	Co-Op
                                            Paid via

                                                                                credit
                                            or debit memo
	Impact
                                            on Quarterly True

                                                                                Up

	October
    2020	 	[Intentionally
    Deleted]	[Intentionally
    Deleted]	[Intentionally
    Deleted]	 
	November
    2020	 	[Intentionally
    Deleted]	[Intentionally
    Deleted]	[Intentionally
    Deleted]	 
	December
    2020	 	[Intentionally
    Deleted]	[Intentionally
    Deleted]	[Intentionally
    Deleted]	 
	2nd
    Quarter Total – 2020 Co-Op Year	[Intentionally
    Deleted]	[Intentionally
    Deleted]	[Intentionally
    Deleted]	 	[Intentionally
    Deleted]

 

*In Example Three, MF has until
June 30, 2021 to provide support of Qualified Advertising Spend of $1M plus other subsequent Quarterly Advertising Spend to support full
Quarterly Conditional Required Advertising Spend and Co-Op Advertising Allowance for full reimbursement.

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