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Exhibit 10.51  

 
 

BEVERAGE MARKETING AGREEMENT
  Mrs. Fields Original Cookies, Inc.
March 7, 2003

SCOPE OF MARKETING AGREEMENT  

        The parties to the Beverage Marketing Agreement (the "Agreement") are Mrs. Fields Original Cookies, Inc. ("MFOC") and Coca-Cola Fountain
("CCF"), part of The Coca-Cola Company. The Agreement will apply to all outlets where Fountain Beverages and Juice Beverages are served that are owned or operated by MFOC or any of its
subsidiaries, including any outlets that are opened after the Agreement is signed. The Agreement will also apply to acquired outlets (including outlets owned or operated by an acquired business),
unless those outlets are already governed by an agreement with CCF and that agreement is validly assigned to MFOC as part of the acquisition. If the acquired outlet is currently under a
pre-existing agreement with a competitive beverage supplier, the acquired outlet will come under this Agreement after the competitive agreement is terminated or expires. MFOC will cause
all TCBY outlets, including those that are newly opened or acquired to comply with the terms of this Agreement. The Agreement will not apply to any outlets outside the fifty United States. All outlets
owned or operated by MFOC are referred to as "Corporate Outlets." Outlets owned by authorized franchisees of MFOC are referred to as "Franchised Outlets." The programs described in this Agreement are
the only programs in which the Corporate and Franchised Outlets may participate during the Term. 

TERM  

        The Agreement will become effective when signed by both parties and the Term shall begin as of January 1, 2003 and will continue for a period of six
(6) years or until the Participating System Outlets (as defined below) have purchased the Volume Commitment of CCF's Fountain Syrups and the Volume Commitment of CCF's Juice Beverages,
whichever occurs last. 

        When
used in the Agreement, the term "Year" means each consecutive twelve-month period during the Term, beginning with the first day of the Term. The Beverage Marketing Agreement between
MFOC and CCF dated January 9, 1997 (the "1997 Agreement") and the Juice Beverage Marketing Agreement between MFOC and CCF dated September 28, 2001 (the "2001 Juice Agreement"), will
govern the relationship between the parties until the beginning of the Term. After the Term begins, except for those amounts listed as outstanding in this Agreement under the "Prior Agreement"
section, MFOC has no further obligations under the 1997 Agreement and the 2001 Juice Agreement. 

FOUNTAIN BEVERAGE AVAILABILITY  

        The term "Beverage" means all soft drinks and other non-alcoholic beverages, including non-dairy beverages, dairy-based beverages, waters,
sports drinks, frozen beverages, juices, juice-containing drinks, punches, ades, bar mixers and iced teas, whether carbonated or non-carbonated. "Fountain Beverages" are those Beverages
that are dispensed from Fountain 

 
Beverage dispensers, pre-mix or frozen beverage dispensers, bubblers, or similar equipment. Coffee or tea that is fresh-brewed on the premises and milk is not considered Fountain
Beverages. The term "Fountain Syrup" means the Fountain Beverage syrup used to prepare Fountain Beverages, but does not include other forms of concentrate, BreakMate® syrup, or syrup for
frozen Beverages. "Frozen Beverages" are those frozen or any partially frozen Beverages that are dispensed from frozen Beverages dispensers and served in frozen or partially frozen form. "Frozen
Syrup" means the post-mix syrup used to prepare Frozen Beverages but does not include syrup for Frozen Beverages that is purchased from a full service supplier of Frozen Beverage to which
CCF provides promotional funding. 

        MFOC
will serve in each Corporate Outlet a core brand set of Fountain Beverages that consists of Coca-Cola® classic, diet Coke® and
Sprite®, and the remaining products will be jointly selected by MFOC and CCF. All Fountain Beverages served in the Corporate Outlets will be CCF's brands, with the exception of dairy-based
Beverages, MFOC's proprietary lemonade and smoothies freshly made on the premises. Under no circumstances, however, may MFOC serve any Fountain Beverages PepsiCo, Inc. in the Corporate Outlets.
In addition, the parties acknowledge that there certain Participating System Outlets that have pre-existing competitive agreement(s) ("Pre-Existing Competitive Agreement") with
a competitive Beverage supplier to purchase "Freshens" smoothies (the "Affected Location"). In such Affected Locations and only during such time as the Pre-Existing Competitive Agreement
is in effect, MFOC's sale of Freshens smoothies at any Affected Location will not be considered a breach of this Agreement. Each Affected Location will make available proprietary smoothies freshly
made on the premises upon the termination or expiration of the Pre-Existing Competitive Agreement. All Frozen Beverages served in the Corporate Outlets will be CCF's brands. 

        MFOC
further recognizes that the sale of competitive Beverages in bottles, cans, or other packaging would diminish the product availability rights given to CCF, and therefore also agrees
not to serve competitive Beverages in bottles, cans or other packaging in the Corporate Outlets. MFOC will cause the Franchised Outlets to comply with this Fountain Beverage Availability section. 

SYSTEM PROGRAM  

        The parties agree that all of the funding described in this Agreement will be paid to MFOC for the benefit of the entire Mrs. Fields Cookies, Great
American Cookies, TCBY, Original Cookie Company, PreztelTime, Pretzelmaker, and Hot Sams Pretzels system ("System") and in accordance with the provisions of this Agreement and the franchise agreements
between MFOC and its franchisees (the "Franchise Agreements"). MFOC represents and warrants that the terms of the Franchise Agreements authorize MFOC, among other things: (i) to establish those
products and materials to be used in the System; (ii) to require that each Franchisee sell or offer for sale only those products, foods, Beverages and other menu items that have been expressly
approved by MFOC; and (iii) to designate and approve marketing and advertising programs for the System. MFOC further represents and warrants that it is authorized to enter into this Agreement
and to collect the funds described in this Agreement. MFOC agrees to provide CCF with prompt written notice of any event that terminates its rights to fulfill any of the provisions of this Agreement
or that causes MFOC's right on behalf of the System as contemplated by this Agreement to become unenforceable during the Term. 

 

        MFOC
agrees that all funding it receives under this Agreement will be used as MFOC, in consultation with CCF, deems appropriate, to develop and implement activities designed to benefit
the entire System, and to increase the promotion and merchandising of CCF's Fountain Beverages and Juice Beverages throughout the System. MFOC agrees to provide all franchisees with written
notification, in a form approved by CCF, of the existence of this Agreement and the nature and purpose of the funding being provided by CCF under this Agreement. The parties agree that MFOC will
determine the timing and extent to which any funding paid by CCF will be distributed to individual franchisees (if ever), except that funding may not be paid to franchisees that do not comply with the
performance and Fountain Beverage availability requirements of this Agreement as determined by MFOC. MFOC agrees to hold CCF harmless from any and all claims or other costs and liabilities arising out
of CCF's payment of funding to MFOC or out of MFOC's failure to provide required disclosures to Franchisees. 

        MFOC
represents and warrants that the terms of its franchisee agreement or another agreement it has executed with its Franchisees authorize MFOC to collect from suppliers marketing or
promotional allowances made available in connection with the purchase of such suppliers' products by Franchisees ("the Authorization"). MFOC further represents and warrants that all of its Franchisees
have executed such Authorization and that the Authorization is in effect and enforceable at the time of this Agreement. Should the Authorization terminate as to one or more Franchisees, or the
applicable provisions become unenforceable during the Term, MFOC agrees to provide prompt written notice of same. MFOC agrees that all funding it receives on behalf of the Participating System will be
utilized by MFOC for the benefit of the Participating System, including specifically Participating Franchisees, and to increase the sale of CCF's Fountain Beverages throughout the Participating
System. 

        Franchisees
participating in this Agreement are referred to as "Participating Franchisees." Outlets owned by Participating Franchisees are referred to as "Participating Franchised
Outlets." Participating Franchised Outlets and Corporate Outlets are collectively referred to as "Participating System Outlets" or the "Participating System." 

FOUNTAIN BEVERAGE VOLUME COMMITMENT  

        MFOC agrees that the Participating System Outlets will purchase  [CONFIDENTIAL]1 of CCF's Fountain Syrups and Frozen Syrups
during the Term. This Term Volume Commitment will be
increased by CCF if MFOC or the Participating Franchisees acquire additional Corporate or Franchised Outlets to which the Agreement will apply. Projected annual volume is currently  [CONFIDENTIAL]2. In addition, MFOC will purchase a minimum of  [CONFIDENTIAL]3 of bottle/can Beverages during the Term pursuant to an agreement between MFOC and
Coca-Cola Enterprises Inc. ("CCE") entered into contemporaneously with the execution of this Agreement. 

FOUNTAIN BEVERAGE MARKETING PROGRAM  

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        In
consideration of the Beverage Availability rights granted to CCF above, the following marketing programs will be provided to assist MFOC in maximizing the sale of Fountain Beverages
and Frozen Beverages in the Participating System Outlets: 

        Business Development Funds.    Within three (3) days of the execution of this Agreement, CCF will make a one-time advance of
Business
Development Funds to MFOC in the amount of [CONFIDENTIAL]4 (the "Advance"). The purpose of the Advance is to
develop a flavor shot program and a Dannon water program for the Participating System. In addition, the Advance will be used to expand the Mrs. Fields' Famous Brands fruit-head
smoothie program throughout the Participating System and to offset the costs of implementing and maintaining throughout the Term quality Fountain and Frozen Beverage programs in the Participating
System. 

        Marketing Funds.    After the Participating System Outlets have purchased  [CONFIDENTIAL]5 of CCF's Fountain Syrups and Frozen Syrups (the "Volume Threshold"), the Participating System
Outlets will begin to earn Marketing Funds calculated at the rate of [CONFIDENTIAL]6 for each gallon of CCF's
Fountain Syrups and Frozen Syrups the Participating System Outlets purchase from that point forward until the end of the Term. The initial Volume Threshold of  [CONFIDENTIAL]7 is established
by adding the Business Development Funds and the associated capital charge and
dividing the sum by [CONFIDENTIAL]8. The Volume Threshold will be adjusted down on an annual basis, for each Year
completed as follows: Year Two [CONFIDENTIAL]9; Year Three  [CONFIDENTIAL]10; Year Four  [CONFIDENTIAL]
11; Year Five  [CONFIDENTIAL]12; and Year Six  [CONFIDENTIAL]13. The Volume Threshold may be
increased as provided in the following section. If there is an
amount remaining on the Volume Threshold upon the expiration of this Agreement, but MFOC has satisfied the Term of the Agreement by operating under this Agreement for the later of six (6) years
or the fulfillment of the Volume Commitment as described more specifically in the "Term" section, the parties acknowledge and agree that MFOC will not owe any funds to CCF based on the remaining
Volume Threshold. To qualify for funding, each Participating System Outlet must comply with all the following performance criteria: 

	1.
	Maintain
throughout the Term a combo program featuring CCF's Fountain Beverages; and

	2.
	Prominently
feature approved renditions of CCF's trademarks and/or logos on combo merchandising materials and cups throughout the Term; and 

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	3.
	Utilize
throughout the Term a cup set consisting of the following sizes: twenty ounces (20 oz.), thirty-two ounces (32 oz.), and forty-four ounces (44 oz.); and

	4.
	Execute
a minimum of two (2) seasonal promotions each Year throughout the Term featuring CCF's Fountain Beverages; and

	5.
	Perform
those additional Fountain Beverage marketing activities the parties mutually agree upon. 

        Except
as provided in the following section, funding will be paid and received by MFOC semi-annually, by May 31st and November 30th
of the respective six-month time periods in which it is earned. 

 Advances of Marketing Funds.  

        So
long as there are no defaults by MFOC under this Agreement, under MFOC's agreement with CCE, or under any of MFOC's agreements with its lenders, and so long as there is no material
adverse change in MFOC's financial condition, MFOC may request that CCF advance on a semi-annual basis beginning with the six-month period starting May 1, 2003, based on
the number of gallons of CCF's Fountain and Frozen Syrups CCF estimates that the Participating System will purchase during the advance period (the "Volume Estimates"). To estimate the number of
gallons, CCF will consider the number of gallons of Fountain and Frozen Syrups purchased by the Participating System in the prior six-month time period and adjust that amount based on
actual and anticipated outlet openings and closings and reconcile that amount for any overpayments or underpayments made in the prior six-month advance. For each such advance payment of
Marketing Funds, CCF will increase the Volume Threshold by the amount of the Volume Estimate. 

        On
a quarterly basis of each calendar year throughout the Term, MFOC will provide such financial information, including financial statements, letters that MFOC receives from lenders,
representations of MFOC officers, and representations that MFOC receives from auditors, as CCF reasonably requests to confirm that no defaults or material adverse changes have occurred. CCF shall have
thirty (30) days to assess this information and determine whether to advance Marketing Funds. 

        Consistent
with the provisions below under the heading "Termination", so long as MFOC is in compliance with the other material terms of this Agreement all advanced funding under this
Agreement (Business Development Funds and any advances of Marketing Funds) will be deemed earned at the rate of  [CONFIDENTIAL]14 of CCF's Fountain and Frozen Syrups purchased by the
Participating System during the Term, plus  [CONFIDENTIAL]15 per month for each full month elapsed during the Term, plus  [CONFIDENTIAL]16 per 

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case
for each case of bottle/can Beverages purchased from CCE during the Term, up to a maximum credit of  [CONFIDENTIAL]17. 

FOUNTAIN BEVERAGE EQUIPMENT PROGRAM  

         Equipment.    CCF will lease to MFOC without charge during the Term, the equipment owned by CCF that is currently installed in the
Participating System
Outlets. CCF will also lease to MFOC without charge during the Term the dispensing equipment necessary to enable MFOC to dispense a quality Fountain Beverage in the newly opened or acquired
Participating System Outlets. No ice makers or water filters will be provided. 

        The
equipment provided by CCF will at all times remain the property of CCF and is subject to the terms and conditions of CCF's standard lease agreement, but no lease payment will be
charged. The standard lease terms are attached as Exhibit "A" and are a part of the Agreement, except as specifically changed by the Agreement. 

SERVICE PROGRAM  

        MFOC may use CCF's Service Network without charge for up to [CONFIDENTIAL]18
mechanical repair service calls for post-mix Fountain Beverage dispensing equipment per Year for each Participating System Outlet. These calls are calculated on a per outlet basis and may
not be aggregated. Replacement parts associated with these service calls that are valued at no more than  [CONFIDENTIAL]19 will also be provided without charge. In addition, CCF will provide
initial installation of
post-mix Fountain Beverage dispensing equipment at no cost. Any relocation or reinstallation of dispensing equipment, flavor changes, or service necessitated by damage or adjustments to
the equipment resulting from misuse, abuse, failure to follow operating instructions or service by unauthorized personnel is
not considered regular service and will not be provided free of charge. CCF will invoice MFOC or the individual Participating Franchisee for the actual unsubsidized cost of service calls (including
labor, necessary travel time and replacement parts) necessitated by any of the above and payment will be due upon receipt. In the event that any Participating System Outlet incurs service calls in
excess of those provided free of charge under this Agreement, MFOC or the individual Participating Franchisee will be invoiced for the actual cost of labor (including reasonable travel time) and parts
for such calls. Should the Participating System Outlet fail to pay any billed amount within thirty (30) days, CCF shall send a "Past Due Notice" to the Participating System Outlet with a copy
to MFOC. Should any such billed amount remain unpaid thirty (30) days after a "Past Due Notice" has been sent, CCF may deduct the billed amount from earned funding or any funding advanced. 

        CCF
will not be obligated to provide service hereunder during periods in which it is prevented from doing so by causes beyond Company's reasonable control, including, specifically,
strikes, civil disturbances and unavailability of parts. CCF shall be responsible for any direct damages resulting from its negligence but shall not be responsible for incidental or consequential
losses or damages arising from the delivery, installation, maintenance, operation, or use of parts or equipment. 

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QUALITY ASSURANCE PROGRAM  

        The parties will mutually agree upon a Quality Assurance Program for the Participating System Outlets and MFOC will be responsible for the execution of the
program throughout the Term. Such program will maintain CCF's quality drink specifications, including a water to syrup ratio or 4.75:1 for sugar and allied Fountain Beverages and 5.25:1 for diet
Fountain Beverages and Mr. PiBB®, when dispensed, to compensate for ice dilution. 

JUICE BEVERAGE PROGRAM  

JUICE BEVERAGE AVAILABILITY  

        "Juice Beverages" means juice and juice drink products, including smoothie-type drinks. 

        MFOC
will serve in each Corporate Outlet a core brand set of Juice Beverages that consists of Minute Maid® Orange-Guava-Passionfruit and Orange-Strawberry-Banana (or such
substitute products that may become available) in frozen concentrate form for dispensing on the premises. All Juice Beverage served in the Corporate Outlets will be CCF's brands, with the exception of
MFOC's proprietary smoothies freshly made on the premises. 

        MFOC
further recognizes that the sale of competitive Juice Beverages in bottles, cans or other packaging would diminish the product availability rights given to CCF, and therefore also
agrees not to serve competitive Juice Beverages in bottles, cans or other packaging in the Corporate Outlets. MFOC will cause the Franchised Outlets to comply with this Juice Beverage Availability
section. 

JUICE BEVERAGE VOLUME COMMITMENT  

        MFOC agrees that the Participating System Outlets will purchase  [CONFIDENTIAL]20 of frozen concentrate of CCF's Juice Beverages
during the Term. This Juice Beverage Volume
Commitment will be increased by CCF if MFOC or the Participating Franchisees acquire additional Corporate or Franchised Outlets to which the Agreement will apply. Projected annual volume is currently  [CONFIDENTIAL]
21 of the frozen concentrates listed on Schedule A. 

JUICE BEVERAGE PRICE  

        During the Term, the Participating System will have the right to purchase CCF's Juice Beverages through an authorized distributor of CCF's Juice Beverages at
CCF's then current published National Account Price List. These prices are subject to change from time to time in CCF's sole discretion to reflect changes applicable to all customers qualifying for
the National Account Price List. CCF's current published National Account Price List for CCF's Juice Beverages is attached to this Agreement as Schedule
"A" and is specifically incorporated herein. 

JUICE BEVERAGE MARKETING PROGRAM  

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        The
following marketing programs will be provided to assist MFOC in maximizing the sale of Juice Beverages in the Participating System Outlets: 

         Investment Funds.    The amount of available funding is calculated at the following rates:
(i) [CONFIDENTIAL]22 for all dispensed juices that the Participating System Outlets purchase in Years One
and Two; and [CONFIDENTIAL]23 for all dispensed juices that the Participating System Outlets purchase in Years
Three through the end of the Term. To qualify for funding, each Participating System Outlet must comply with all the following performance criteria: 

	1.
	Display
Smoothie menuboards; and

	2.
	Perform
those additional Juice Beverage marketing activities the parties mutually agree upon. 

        Funding
will be paid and received by MFOC semi-annually, by May 31st and November 30th of the respective six-month time
periods in which it is earned. 

         New Store Fund.    After the Participating System consists of 700 TCBY locations open and serving CCF's Juice Beverages, CCF will
reimburse MFOC a
maximum amount of [CONFIDENTIAL]24 for the cost of obtaining equipment for making smoothies. For reimbursement,
MFOC will provide CCF the address of the new Participating System Outlet and copies of the invoices for the equipment. CCF will reimburse MFOC the amount of the invoices submitted, to a limit of  [CONFIDENTIAL]25, at the end of each quarter. 

JUICE BEVERAGE EQUIPMENT PROGRAM  

        MFOC or the individual Participating Franchisee is responsible for purchasing all dispensing equipment for all Participating System Outlets. 

DANNON WATER PROGRAM  

        Dannon bottled water will be made available as follows: 

         Package Detail.    Dannon is available from CCF in the  [CONFIDENTIAL]26.
The shelf life is  [CONFIDENTIAL]27 years. 

        Distribution.    Dannon will be delivered to distributors "FOB Distributors Dock." The distributor's markup to MFOC will be
determined between MFOC and
CCF's authorized distributor. 

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         Dannon Bottled Water Volume Commitment.    MFOC agrees that the Participating System Outlets will purchase  [CONFIDENTIAL]28 of Dannon bottled water during the Term. This Dannon Bottled Water Volume Commitment will be
increased by CCF if MFOC or the Participating Franchisees acquire additional Corporate or Franchised Outlets to which the Agreement will apply. Projected annual volume is currently  [CONFIDENTIAL]29. 

         Distributor List Price before Markup.    The price for calendar year 2003 is  [CONFIDENTIAL]30 which is subject to change from time to time. 

         Marketing Allowances.    CCF will provide Marketing Allowances in the amount of  [CONFIDENTIAL]
31 of Dannon water that the Participating System Outlets purchase to assist the Participating System
in maximizing the sale of Dannon bottled water. To qualify for funding, each Participating System must comply with the following performance criteria: 

	1.
	Purchase
Dannon water through an authorized CCF distributor; and

	2.
	Feature
approved renditions of the Dannon logo and/or trademark in the Participating System Outlets; and

	3.
	Execute
those mutually agreed upon marketing programs designed to promote the sale of Dannon bottled water in the Participating System Outlets. 

        Funding
will be paid and received by MFOC semi-annually, by May 31st and November 30th of the respective six-month time
periods in which it is earned. 

         Ordering and Delivery Procedures.    Dannon will be ordered by distributors following standard Dannon ordering procedures and
delivered together with
regularly scheduled post-mix syrup orders directly to the distributors. 

PRIOR AGREEMENTS  

        MFOC acknowledges that under the 1997 Agreement with CCF it received an advance of funding and that  [CONFIDENTIAL]32 of that
advance has not been earned. This unearned amount will be deducted in two equal
installments in Year One from the Marketing Funds payable under the Agreement. 

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        MFOC
further acknowledges that under the 2001 Juice Agreement with CCF it received an advance of funding and that  [CONFIDENTIAL]33 of that advance has not been earned. This unearned amount will be
earned by MFOC at the rate of  [CONFIDENTIAL]34 per Year during Years One and Two of the Term by virtue of MFOC's performance of its obligations
under the Agreement. 

TERMINATION  

        Once both parties sign the Agreement, it may be terminated before the scheduled expiration date only in the following circumstances: 

	(i)
	Either
party may terminate the Agreement if the other party fails to comply with a material term or condition of the Agreement and does not remedy the failure within ninety
(90) days after receiving written notice (the "Cure Period").

	(ii)
	CCF
may terminate the Agreement if there is a transfer or closing of a substantial number of the Participating System Outlets or a transfer of a substantial portion of the assets of
MFOC that is not in the ordinary course of business. 

        Upon
expiration or termination, MFOC must return any dispensing equipment owned by CCF. MFOC will pay the following at the time of expiration or termination: 

	•
	All
unearned prepaid funding. This amount will be calculated by adding together the  [CONFIDENTIAL]35 in Business Development Funds plus all advances of Marketing Funds paid during the Term, less
the
following credits so long as MFOC is not in default under this Agreement.

	(a)
	A
credit of [CONFIDENTIAL]36 for each case of bottle/can Beverages purchased from CCE, up to  [CONFIDENTIAL]37 as contemplated under the
heading, "Volume Commitment" and

	(b)
	A
credit of [CONFIDENTIAL]38 of CCF's Fountain Syrups and Frozen Syrups purchased by the
Participating System Outlets prior to termination or expiration; and

	(c)
	A
credit of [CONFIDENTIAL]39 per month for each full month elapsed during the Term prior to
expiration or termination.

	•
	The
unamortized portion of the cost of installation, and the entire cost of remanufacturing and removal of all equipment owned by CCF. 

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	•
	Interest
on the amounts due to CCF at the rate of [CONFIDENTIAL]40, accrued from the
date the unearned funds were paid or costs were incurred. 

        This
does not restrict the right of either party to pursue other remedies or damages if the other party breaches the terms of the Agreement. The prevailing party shall be entitled to all
costs and expenses incurred to collect damages due including without limitation reasonable attorneys' fees. Nothing herein shall be construed as a waiver of any right of CCF to prove consequential
damages as a result of a breach by MFOC including, but not limited to lost profits, and other damages allowable. 

DISPUTE RESOLUTION  

        Should there be a dispute between CCF and MFOC relating in any way to the Agreement, the breach of the Agreement, or the business relationship of the parties, the
parties agree that they will make a good faith effort to settle the dispute in an amicable manner. If the parties are unable to settle the dispute through direct discussions, at that time they will
attempt to settle the dispute by mediation administered by the American Arbitration Association (the "AAA"). If the parties do not agree to pursue mediation or if that procedure is unsuccessful, the
dispute will be resolved by binding arbitration administered by AAA in accordance with its Commercial Arbitration Rules using a single arbitrator, at a location selected by AAA based on the
convenience of the parties and the location of potential witnesses. The arbitrator shall have the authority to award specific performance and any other appropriate remedies including interim
injunctive relief to maintain the status quo pending the conclusion of arbitration. The prevailing party shall also be entitled to recover its reasonable attorneys' fees and other costs and expenses
of litigation. A judgment on the award of the arbitrator may be entered in any court with jurisdiction. 

TRANSFERS AND ASSIGNMENTS  

        If there is a transfer or closing of a substantial number of the Participating System Outlets, or a transfer of a substantial portion of the assets of MFOC that
is not in the ordinary course of business, and CCF does not elect to terminate the Agreement under the "Termination" section above, MFOC shall cause the acquiring, surviving or newly created business
to assume all of MFOC's obligations under the Agreement with regard to the acquired business. The Agreement shall not be otherwise assignable without the express written consent of CCF. Nothing
contained herein shall be construed as a waiver of CCF's termination rights pursuant to this Agreement. CCF's termination right as set forth in the "Termination" section shall constitute the sole
basis of the parties' agreement relating to the rights of CCF in the event that the MFOC or any successor or assignee terminate this Agreement pursuant to this "Transfers and Assignments" provision or
otherwise. 

        If
MFOC transfers or closes any Corporate Outlets or terminates any Participating Franchisees, MFOC shall pay CCF the unamortized portion of the cost of installation, and the entire cost
of remanufacturing and removal of all equipment owned by CCF in such Participating System Outlet installed less than 36 months prior to the transfer or closure, unless MFOC 

	40
	Confidential
treatment has been requested for the redacted portion. The confidential, redacted portions have been filed separately with the SEC. 

 

causes
the new owner or operator at the location to assume the lease of the equipment on terms acceptable to CCF in its reasonable discretion. 

TRADEMARKS  

        Neither MFOC nor CCF shall make use of any of the other party's trademarks or logos without the prior written consent of that party, and all use of the other
party's trademarks shall inure to the benefit of trademark owner. For purposes of this Agreement, CCF's trademarks include trademarks owned, licensed to or controlled by an entity in which The
Coca-Cola Company has a fifty percent (50%) or more ownership interest. 

A.    CONFIDENTIALITY  

        Neither party shall disclose to any third party without the prior written consent of the other party, any information concerning this Agreement or the
transactions contemplated hereby, except for disclosure to any employees, attorneys, accountants and consultants involved in assisting with the negotiation and closing of the contemplated
transactions, or unless such disclosure is required by law. A party that makes a permitted disclosure must obtain assurances from the party to whom disclosure is made that such party will keep
confidential the information disclosed. 

OFFSET  

        Upon the occurrence of any default by MFOC under this Agreement and during the continuation of any such default, CCF may apply any sum owed to MFOC in
satisfaction of any obligation of MFOC to CCF under this Agreement, or any other agreement between CCF and MFOC. 

FORCE MAJEURE  

        Either party is excused from performance under this Agreement if such nonperformance results from any act of God, strikes, war, riots, acts of governmental
authorities, shortage of raw materials or any other cause outside the reasonable control of the nonperforming party. Specifically, if a serious crop failure or other event occurs during the Term of
this Agreement which causes a significant increase in the cost of fruit solids, CCF has the right to negotiate with MFOC a new mutually agreed upon price for the Juice Beverages. If the parties are
unable to reach an agreement or price for the Juice Beverages, either party has the right to terminate this Agreement upon thirty (30) days written notice. 

WAIVER  

        The failure of either party to seek redress for the breach of, or to insist upon the strict performance of any term, clause or provision of the Agreement, shall
not constitute a waiver, unless the waiver is in writing and signed by the party waiving performance. 

AUTHORIZATION  

 
MFOC and CCF each represent and warrant that they have the unrestricted right to enter into this Agreement and to make the commitments contained in this Agreement. 

SEVERABILITY  

        If any term or provision of this Agreement is found to be void or contrary to law, such term or provision will be deemed severable, but only to the extent
necessary to bring this Agreement within the requirements of law, from the
other terms and provisions hereof, and the remainder of this Agreement will be given effect as if the parties had not included the severed term herein. 

[AGREEMENT IS CONTINUED ON FOLLOWING PAGE.]

 

ENTIRE AGREEMENT  

        As of the beginning of the Term, this Agreement will supersede all prior agreements between the parties relating to the subject matter of this Agreement,
specifically, the 1997 Agreement and the 2001 Juice Agreement. No supplement, modification, or amendment of this Agreement shall be binding unless executed in writing by all parties to this Agreement. 

Accepted
and agreed to this 10 day of March, 2003            Accepted and agreed to
this 7th day of March, 2003 

	COCA-COLA FOUNTAIN, part

of The Coca-Cola Company	 	MRS. FIELDS ORIGINAL COOKIES, INC.
	

By:	
 	

/s/  DANIEL M. MANNING      
 Daniel M. Manning

West Group Vice President	
 	

By:	
 	

/s/  LARRY HODGES      
 Larry Hodges

President and CEO

2855 East Cottonwood Parkway, Suite 400

Salt Lake City, Utah 84121-0750

ACN Number: 1303198

[THE MINUTE MAID COMPANY LOGO] 

SCHEDULE A  

Product Information  

	UPC
	 	Pack/Size
	 	Type
	 	Description
 
	 	2003 National Price

	6468	 	6/64oz	 	Frozen	 	Minute Maid Orange-Guava-Passionfruit 5+1	 	[CONFIDENTIAL]41
	

6594	
 	

6/64oz	
 	

Frozen	
 	

Minute Maid Orange-Strawberry-Banana 5+1	
 	
[CONFIDENTIAL]41
	

*    Prices are FOB Dumadin, FL. Add platform upcharge for FOB Santa Fe Springs, CA.
	

*    Prices do not include distributor freight or mark up.

	41
	Confidential
treatment has been requested for the redacted portion. The confidential, redacted portions have been filed separately with the SEC. 

 
 

EXHIBIT "A"
  COCA-COLA FOUNTAIN EQUIPMENT LEASE AGREEMENT    
    

1.    LEASE AGREEMENT AND TERM.    The Coca-Cola Company, through its Coca-Cola North America division,
("Company") hereby leases to the account identified on the attached Beverage Marketing Agreement ("Lessee") all fountain beverage dispensing equipment described on the attached Beverage Marketing
Agreement (the "Equipment"), subject to the terms and conditions set forth in this Lease Agreement. Unless otherwise agreed in writing, the Equipment shall include all permanent merchandising, menu
boards, lines, fittings, carbonators, regulators, valves, refrigeration units, and bag-in-box pumps and racks installed by Company on Lessee's premises. All Equipment is leased
for an initial period of one (1) year, commencing on the scheduled installation date (the "Commencement Date"), and will continue on a year to year basis thereafter without further notice. This
Lease Agreement may be terminated by either party on any annual anniversary of the Commencement Date by sending the other party notice of termination not less than thirty (30) days prior to the
end of the then-current year of the term. If this Lease is terminated for any reason prior to 60 months from the Commencement Date, other than a termination by Company pursuant to
this section, upon termination Lessee shall reimburse Company for the actual costs of installation and removal and the standard costs for refurbishing such Equipment incurred by Company. Following
notice of termination, the terms of this Lease will continue in effect until the Equipment has been removed from Lessee's premises. 

2.    RENT FOR THE EQUIPMENT.    Lessee shall pay to Company the amount set forth on the attached Beverage Marketing Agreement plus
all applicable sales and use taxes, if any, as rent for the Equipment. Rent will be due monthly. At Company's discretion, Company may utilize funds due Lessee to offset amounts due Company under this
Agreement. If Lessee fails to pay, within 10 days of its due date, rent or any other amount required by this Lease to be paid to Company, Lessee shall pay to Company a late charge equal to five
percent (5%) per month of such overdue payment, or such lesser amount that Company is entitled to receive under any applicable law. 

3.    TITLE TO THE EQUIPMENT.    Title to the Equipment is, and will at all times remain, vested in Company. Lessee will have no
right, title, or interest in or to the Equipment, except the right to quiet use of the Equipment in the ordinary course of its business as provided in this Lease. Lessee shall execute such title
documents, financing statements, fixture filings, certificates and such other instruments and documents as Company shall reasonably request to ensure to Company's satisfaction the protection of
Company's title to the Equipment and Company's interests and benefits under this Lease. Lessee shall not transfer, pledge, lease, sell, hypothecate, mortgage, assign or in any other way encumber or
dispose of any of the Equipment. THE PARTIES AGREE, AND LESSEE WARRANTS, THAT THE EQUIPMENT IS, AND WILL AT ALL TIMES REMAIN, PERSONAL PROPERTY OF COMPANY NOTWITHSTANDING THAT THE EQUIPMENT OR ANY
PART THEREOF MAY NOW BE, OR HEREAFTER BECOME, IN ANY MANNER AFFIXED OR ATTACHED TO, OR EMBEDDED IN, OR PERMANENTLY RESTING UPON, REAL PROPERTY OR IMPROVEMENTS ON REAL PROPERTY. Lessee may perform
ordinary maintenance and repairs to the Equipment as required by this Lease, but shall not make any alterations, additions, or improvements to the Equipment without the prior written consent of
Company. All parts added to the Equipment through alterations, repairs, additions or improvements will constitute accessions to, and will be considered an item of the Equipment and title to such will
immediately vest in Company. Lessee agrees that Company may transfer or assign all or any part of Company's right, title and interest in or to any Equipment (in whole or in part) and this Lease, and
any amounts due or to become due, to any third party ("Assignee") for any reason. Upon receipt of written notice from Company of such assignment, Lessee shall perform all its obligations with respect
to any such Equipment for the benefit of the applicable Assignee, and, if so directed, shall pay all amounts due or to become due hereunder directly to the applicable Assignee or to any other party
designated by such Assignee. 

4.    USE OF EQUIPMENT.    Lessee acknowledges that the rent set forth herein does not fully compensate Company for its expenses
concerning its research and development efforts designed to improve fountain equipment or in providing the Equipment to Lessee, and that Company provides the Equipment to Lessee for the purpose of
dispensing Company products. Therefore, Lessee agrees that if

the Equipment is a fountain beverage dispenser, then the Equipment will be used for the purpose of dispensing fountain beverage products of Company, such as Coca-Cola® classic
(or Coke®), diet Coke® and Sprite®, with the understanding that, if the dispenser has four (4) or more valves, one (1) valve may be used at Lessee's
option for dispensing a non-Company, non-cola fountain beverage product; provided, that no product of PepsiCo, Inc. or of an affiliate thereof may be dispensed. In
accordance with Company's Fair Share Policy, Company will have the right to additional rent if any valve is used for a non-Company beverage (including water), at a rate of not less than
$45 per dispenser per year. If the Equipment is a pump for bag-in-box or similar container, such pump may be used only to dispense Company products. If the Equipment is other
than a fountain beverage dispenser or a pump, then it will be used only in a location where fountain beverage products of Company are served and where no fountain beverage products of
PepsiCo, Inc. or an affiliate of PepsiCo, Inc. are served. This Section 4 shall not apply within the State of Wisconsin. 

5.    INSPECTION AND NOTIFICATION.    Company shall have the right during Lessee's regular business hours to inspect the Equipment
at Lessee's premises or wherever the Equipment may be located and to review all records that relate to the Equipment. Lessee shall promptly notify Company of all details arising out of any change in
location of the Equipment, any alleged encumbrances thereon or any accident allegedly resulting from the use or operation thereof. 

6.    WARRANTY DISCLAIMER:    LESSEE ACKNOWLEDGES THAT COMPANY IS NOT A MANUFACTURER OF THE EQUIPMENT AND THAT COMPANY HAS MADE NO
REPRESENTATIONS OF ANY NATURE WHATSOEVER PERTAINING TO THE EQUIPMENT OR ITS PERFORMANCE, WHETHER EXPRESS OR IMPLIED, INCLUDING (WITHOUT LIMITATION) ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS
FOR A PARTICULAR PURPOSE, OR ANY OTHER WARRANTIES RELATING TO THE DESIGN, CONDITION, QUALITY, CAPACITY, MATERIAL OR WORKMANSHIP OF THE EQUIPMENT OR ITS PERFORMANCE, OR ANY WARRANTY AGAINST
INTERFERENCE OR INFRINGEMENT, OR ANY WARRANTY WITH RESPECT TO PATENT RIGHTS, IF ANY, PERTAINING TO THE EQUIPMENT. COMPANY SHALL NOT BE RESPONSIBLE FOR ANY LOSS OF PROFITS, ANY DIRECT, INCIDENTAL OR
CONSEQUENTIAL LOSSES, OR DAMAGES OF ANY NATURE WHATSOEVER, RESULTING FROM THE DELIVERY, INSTALLATION, MAINTENANCE, OPERATIONS, SERVICE OR USE OF ANY EQUIPMENT OR OTHERWISE. 

7.    TAXES.    Lessee shall pay all assessments, license fees, taxes (including sales, use, excise, personal property, ad valorem,
stamp, documentary and other taxes) and all other governmental charges, fees,
fines or penalties whatsoever, whether payable by Company or Lessee, on or relating to the Equipment or the use, registration, rental, shipment, transportation, delivery, or operation thereof, and on
or relating to this Lease. 

8.    MAINTENANCE AND REPAIRS.    If Lessee elects to use one valve to dispense a non-Company beverage pursuant to
Section 4, Company may charge for its costs of servicing such valve in accordance with Company's Fair Share Policy at a rate of not less than $25 per outlet per year. Lessee shall, at its
expense, keep the Equipment in good condition, repair, and working order. Lessee shall pay all costs incurred in connection with the shipment, use, operation, ownership, or possession of the Equipment
during the term of this Lease. Lessee's sole recourse against Company with respect to service provided by Company or its agents to the Equipment is that Company will correct any defective workmanship
at no additional charge to Lessee, provided that Company is given prompt notification of any defective workmanship. Company shall not be otherwise liable for negligent acts or omissions committed in
regard to maintenance or repair of the Equipment and assumes no responsibility for incidental, consequential or special damages occasioned by such negligent acts or omissions. 

9.    RISK OF LOSS.    All risk of loss, including damage, theft or destruction, to each item of Equipment will be borne by Lessee.
No such loss, damage, theft or destruction of Equipment, in whole or in part, will impair the obligations of Lessee under this Lease, all of which will continue in full force and effect.

10.    INDEMNITY.    Lessee shall indemnify Company and Company's officers, agents, employees, directors, shareholders, affiliates,
successors, and assigns (hereinafter the "Indemnified Parties") against, and hold Indemnified Parties wholly harmless from, any and all claims, actions, suits, proceedings, demands, damages, and
liabilities of whatever nature, and all costs and expenses, including without limitation Company's reasonable attorneys' fees and expenses, relating to or in any way arising out of (a) the
ordering, delivery, rejection, installation, purchase, leasing, maintenance, possession, use, operation, control or disposition of the Equipment or any portion thereof; (b) any act or omission
of Lessee, including but not limited to any loss or damage to or sustained by Company arising out of Lessee's failure to comply with all the terms and conditions of this Lease; (c) any claims
for liability in tort with respect to the Equipment, excepting only to the degree such claims are the result of Company's negligent or willful acts. The provisions of this Section 10 will
survive termination and expiration of this Lease. 

11.    DEFAULT.    The occurrence of any of the following will constitute a "Default" by Lessee: (a) nonpayment by Lessee
when due of any amount due and payable under this Lease; (b) failure of Lessee to comply with any provision of this Lease, and failure of Lessee to remedy, cure, or remove such failure within
ten (10) days after receipt of written notice thereof from Company; (c) any statement, representation, or warrant of Lessee to Company, at any time, that is untrue as of the date made;
(d) Lessee's becoming insolvent or unable to pay its debts as they mature, or Lessee making an
assignment for the benefit of creditors, or any proceeding, whether voluntary or involuntary, being instituted by or against Lessee alleging that Lessee is insolvent or unable to pay its debts as they
mature; (e) appointment of a receiver, liquidator, trustee, custodian or other similar official for any of the Equipment or for any property in which Lessee has an interest; (f) seizure
of any of the Equipment; (g) default by Lessee under the terms of any note, document, agreement or instrument evidencing an obligation of Lessee to Company or to any affiliate of Company,
whether now existing or hereafter arising; (h) Lessee taking any action with respect to the liquidation, dissolution, winding up or otherwise discontinuing the conduct of its business;
(i) Lessee transferring all or substantially all of its assets to a third party; or (j) the transfer, conveyance, assignment or pledge of a controlling interest or ownership of Lessee to
a third party without Company's prior written consent. 

12.    OPTION TO ACCELERATE AT WILL.    If at any time Company in good faith believes that the prospect for Lessee's payment or
other performance under this Lease is impaired, Company may demand immediate payment of all rents due and scheduled to come due during the remainder of the Lease term. All future rent accelerated
under this or any other provision of this Agreement will be discounted to present value, which will be computed at a discount rate of five (5) percent. Failure of Lessee to make full payment
within thirty (30) days of its receipt of the demand for accelerated rent will constitute a "Default" by Lessee as defined in Section 11. 

13.    REMEDIES.    Upon the occurrence of any Default or at any time thereafter, Company may terminate this Lease as to any or all
items of Equipment, may enter Lessee's premises and retake possession of the Equipment at Lessee's expense, and will have all other remedies at law or in equity for breach of the Lease. Lessee
acknowledges that in the event of a breach of Sections 4 or 5 or a failure or refusal of Lessee to relinquish possession of the Equipment in breach of this section following termination
or Default, Company's damages would be difficult or impossible to ascertain, and Lessee therefore agrees that Company will have the right to an injunction in any court of competent jurisdiction
restraining said breach and granting Company the right to immediate possession of the Equipment. 

14.    LIQUIDATED DAMAGES.    If Lessee acts in violation of the prohibitions described in Section 3 of this Agreement, or is
unable or unwilling to return the Equipment to Company in good working order, normal usage wear and tear excepted, at the expiration or termination of the Lease, Lessee shall pay as liquidated damages
the total of: (i) the amount of past-due lease payments, discounted accelerated future lease payments, and the value of Company's residual interest in the Equipment, plus
(ii) all tax indemnities associated with the Equipment to which Company would have been entitled if Lessee had fully performed this Lease, plus (iii) costs, interest, and attorneys' fees
incurred by

Company due to Lessee's violation of Section 3 or its failure to return the Equipment to Company, minus (iv) any proceeds or offset from the release or sale of the Equipment by Company. 

15.    OTHER TERMS.    No failure by Company to exercise and no delay in exercising any of Company's rights hereunder will operate
as a waiver thereof; nor shall any single or partial exercise of any right hereunder preclude any other or further exercise thereof or of any other rights. This Lease constitutes
the entire agreement of the parties and supersedes all prior oral and written agreements between the parties governing the subject matter of this Lease; provided, however, that if Company and Lessee
have entered into a Marketing Agreement into which this Lease is incorporated, to the extent that any of the terms in this Lease conflict with the terms set forth in the Marketing Agreement, the terms
of the Marketing Agreement will control. No agreement will be effective to amend this Lease unless such agreement is in writing and signed by the party to be charged thereby. Any notices permitted or
required by this Lease will be in writing and mailed by certified mail or hand delivered, addressed to the respective addresses of the parties. All claims, actions or suits arising out of the Lease
shall be litigated in courts in either the State of Georgia or in the state of Lessee's principal place of business. Each party hereby consents to the jurisdiction of any local, state or federal court
located within the State of Georgia and/or the state of Lessee's principal place of business, and designates the Secretary of State of the State as its agent for service of process. THIS LEASE WILL BE
GOVERNED BY THE LAWS OF THE STATE OF GEORGIA. Time is of the essence to each and all of the provisions of this Lease. 

QuickLinks

BEVERAGE MARKETING AGREEMENT Mrs. Fields Original Cookies, Inc. March 7, 2003

EXHIBIT "A" COCA-COLA FOUNTAIN EQUIPMENT LEASE AGREEMENTQuickLinks
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Exhibit 10.59    
    

 
 

MRS. FIELDS' COMPANIES, INC.
  (f/k/a Mrs. Fields Famous Brands, Inc.)    
    
    DIRECTOR STOCK OPTION PLAN    
    

1.    Purpose.    

        The
purpose of the MRS. FIELDS' COMPANIES, INC. Director Stock Option Plan (the "Plan") is to align the interests of outside directors of MRS. FIELDS' COMPANIES, INC., a
Delaware corporation (the "Company"), and its subsidiaries, with those of the stockholders of the Company; and to attract, motivate and retain as directors the best available individuals. 

2.    Definitions.    

        The
following terms, as used herein, shall have the following meanings: 

        (a)   "Award" shall mean any Option granted pursuant to the Plan. 

        (b)   "Award Agreement" shall mean any written agreement, contract or other instrument or document between the Company and a
Participant evidencing an Award. 

        (c)   "Board" shall mean the Board of Directors of the Company. 

        (d)   "Capricorn" shall mean, collectively, Capricorn Investors II, L.P., a Delaware limited partnership, and Capricorn
Investors III, L.P., a Delaware limited partnership, together with any affiliated persons. 

        (e)   "Change of Control" shall mean the earliest to occur of (i) a transaction in which Capricorn's equity investment
in the Company is reduced (including through the operation of a merger in which the Company is not the surviving corporation and the Common Stock is converted into the right to receive cash or other
property) such that Capricorn is no longer the largest equity investor in the Company or (ii) a sale by the Company of all or substantially all of its assets. 

        (f)    "Common Stock" shall mean the Common Stock, par value $.001 per share, of the Company. 

        (g)   "Code" shall mean the Internal Revenue Code of 1986, as amended from time to time. 

        (h)   "Committee" shall mean a committee of the Board which administers the Plan as provided herein. 

        (i)    "Company" shall have the meaning set forth in Section 1 hereof. 

        (j)    "Exchange Act" shall mean the Securities Exchange Act of 1934, as amended from time to time now or hereafter construed,
interpreted and applied by regulations, rulings and cases. 

        (k)   "Initial Public Offering" shall mean a public offering of Common Stock pursuant to a registration statement under the
Securities Act. 

        (l)    "Option" shall mean the right, granted pursuant to the Plan, of a holder to purchase shares of Common Stock. Options
granted hereunder shall not qualify as "incentive stock options" within the meaning of Section 422 of the Code. 

        (m)  "Participant" shall mean a director of the Company who is, pursuant to Section 4 of the Plan, selected to
participate in the Plan. 

        (n)   "Plan" shall have the meaning set forth in Section 1 hereof. 

        (o)   "Securities Act" shall mean the Securities Act of 1933, as amended from time to time, and as now or hereafter construed,
interpreted and applied by regulations, rulings and cases.

 

        (p)   "Time Vested Option" shall mean an Option that will vest 25% per year on the anniversaries of the date as of which it was
awarded and will vest in full upon the occurrence of a Change of Control. 

3.    Administration.    

        The
Plan shall be administered by the Committee. The Committee shall have the authority, in its sole discretion, subject to and not inconsistent with the express provisions of the Plan,
to administer the Plan and to exercise all the powers and authorities either specifically granted to it under the Plan or necessary or advisable in connection with the administration of the Plan,
including, without limitation, the authority to take the following actions: to grant Awards; to determine the persons to whom and the time or times at which Awards shall be granted; to determine the
type and number of Awards to be granted, the number of shares of Common Stock to which an Award may relate and the terms, conditions and restrictions relating to any Award; to determine whether, to
what extent, and under what circumstances an Award may be settled, cancelled, adjusted, forfeited, exchanged, or surrendered or accelerated or an Option or Options may be repriced to a lower exercise
price; to construe and interpret the Plan and any Award; to prescribe, amend and rescind rules and regulations relating to the Plan; to determine the terms and provisions of Award Agreements,
consistent with the terms and provisions of the Plan; and to make all other determinations deemed necessary or advisable for the administration of the Plan, consistent with the terms and provisions of
the Plan. From and after the Initial Public Offering, the Committee shall consist of two or more persons who are intended to be "disinterested persons" within the meaning of
Rule 16b-3 under the Exchange Act. 

4.    Eligibility.    

        Awards
may be granted to outside directors of the Company and its subsidiaries in the sole discretion of the Committee. In determining the persons to whom Awards shall be granted and the
type of
Award, the Committee shall take in to account such factors as the Committee shall deem relevant in connection with accomplishing the purposes of the Plan. 

5.    Stock Subject to the Plan.    

        (a)    Number of Shares.    The maximum number of shares of Common Stock reserved for issuance pursuant to the Plan
shall be 50,000. All such shares of Common Stock shall be subject to equitable adjustment as provided herein. Such shares may, in whole or in part, be authorized but unissued shares or shares that
shall have been or may be reacquired by the Company in the open market, in private transactions or otherwise. If any shares subject to an Award are forfeited, cancelled, exchanged or surrendered or if
an Award otherwise terminates or expires without a distribution of shares to the Participant, the shares of Common Stock with respect to such Award shall, to the extent of any such forfeiture,
cancellation, exchange, surrender, termination or expiration, again be available for Awards under the Plan. 

        (b)    Equitable Adjustment.    In the event that an extraordinary transaction or other event or circumstance
affecting the Common Stock shall occur, including, but not limited to, any dividend or other distribution (whether in the form of cash, stock or other property), recapitalization, stock split, reverse
stock split, reorganization, merger, consolidation, spin-off, combination, repurchase, share exchange, sale of assets or other similar transaction or event, and the Committee determines
that a change or adjustment in the terms of any Award is appropriate, then the Committee may, in its sole discretion, make such equitable changes or adjustments or take any other actions that it deems
necessary or appropriate (which shall be effective at such time as the Committee in its sole discretion determines), including, but not limited to causing changes or adjustments to any or all of
(i) the number and kind of shares of stock or other securities or property which may thereafter be issued in connection with Awards, (ii) the number and kind of shares of stock or other
securities

 
or property issued or issuable in respect of outstanding Awards, (iii) the exercise price relating to any Award, and (iv) any performance criteria relating to any Award. 

6.    Stock Options.    

        Each
Option granted pursuant to this Section shall be evidenced by an Award Agreement, in such form and containing such terms and conditions as the Committee shall from time to time
approve, which Award Agreement shall comply with and be subject to the following terms an conditions, as applicable. Each Option shall be a Time-Vested Option. 

        (a)    Stock Options.    

        (1)    Number of Shares.    Each Award Agreement shall state the number of shares of Common Stock to which the Option
relates. 

        (2)    Option Exercise Price.    Each Award Agreement shall state the Option exercise price. The Option exercise price
shall be subject to adjustment as provided in Section 5 hereof. Unless otherwise expressly stated in the Committee resolution expressly granting an Option, the date as of which the Committee
adopts the resolution expressly granting an Option shall be considered the day on which such Option is granted. 

        (3)    Method and Time of Payment.    The Option exercise price shall be paid in full, at the time of exercise, in
cash, in shares of Common Stock having a fair market value (determined by the Committee) equal to such Option exercise price, in a combination of cash and Common Stock (or other consideration deemed
acceptable by the Committee) or, in the sole discretion of the Committee, through a cashless exercise procedure. 

        (4)    Term and Exercisability of Options.    Each Award Agreement shall provide that each Option shall become
exercisable in accordance with its characterization as a Time-Vested Option; provided, that the Committee shall have the authority to
accelerate the exercisability of any outstanding Option at such time and under such circumstances as it, in its sole discretion, deems appropriate. The exercise period shall be not more than ten
(10) years from the date of the grant of the Option, or such shorter period as is determined by the Committee. The exercise period shall be subject to earlier termination as provided in
Section 6(a)(5) hereof. An Option may be exercised, as to any or all full shares of Common Stock as to which the Option has become exercisable, by written notice delivered in person or by mail
to the Secretary of the Company, specifying the number of shares of Common Stock with respect to which the Option is being exercised, together with payment in full of the Option exercise price. For
purposes of the preceding sentence, the date of exercise will be deemed to be the date upon which the Secretary of the Company receives both the notification and such payment. 

        (5)    Termination.    If a Participant's status as a director of the Company or a subsidiary terminates, the
Committee will have the exclusive authority to determine if and for how long, and under what conditions, such Option may be exercised after such termination;  provided, however, that the Committee may not shorten any exercise period set forth in an Award
Agreement, and provided, further, that in no event will an Option continue to be exercisable beyond the
expiration date of such Option. 

        (6)    Non-transferability of Common Stock.    Each Award Agreement shall provide that prior to an Initial
Public Offering, the Participant shall execute a stockholders agreement prior to being granted any Option hereunder with respect to the shares of Common Stock to which such Option relates, in such
form and containing such terms and conditions as the Committee shall from time to time approve, including without limitation, any restrictions on the transferability of such shares.

 

7.    General Provisions.    

        (a)    Compliance with Legal Requirements.    The Plan and the granting and exercising of Awards, and the other
obligations of the Company under the Plan and any Award Agreement or other agreement shall be subject to all applicable federal and state laws, rules and regulations and to such approvals by any
regulatory or governmental authority or agency as may be required. The Company, in its discretion, may postpone the issuance or delivery of Common Stock under any Award as the Company may consider
appropriate and may require any Participant to make such representations and furnish such information as it may consider appropriate in connection with the issuance or delivery of Common Stock in
compliance with applicable laws, rules and regulations. 

        (b)    Non-transferability.    Awards shall not be transferable by a Participant other than by will or the
laws of descent and distribution or, if then permitted by Rule 16b-3 under the Exchange Act, pursuant to a qualified domestic relations order as defined under the Code or Title I of
the Employee Retirement Income Security Act of 1974, as amended, or the rules thereunder, and shall be exercisable during the lifetime of a Participant only by such Participant or his guardian or
legal representative. 

        (c)    No Right to Continued Service.    Nothing in the Plan or in any Award granted or any Award Agreement or other
agreement entered into pursuant hereto shall confer upon any Participant the right to continue as a director of the Company or any of its subsidiaries or to be entitled to any remuneration or benefits
not set forth in the Plan or such Award Agreement or other agreement or to interfere with or limit in any way the right of the Company or its shareholders to terminate such Participant's status as a
director. 

        (d)    Withholding Taxes.    Where a Participant or other person is entitled to receive shares of Common Stock
pursuant to the exercise of an Option, the Company shall have the right to require the Participant or such other person to pay to the Company the amount of any taxes which the Company may be required
to withhold before delivery to such Participant or other person of a certificate or certificates representing such shares. 

        Unless
otherwise prohibited by the Committee or by applicable law, a Participant may satisfy any such withholding tax obligation by any of the following methods, or by a combination of
such methods:(a) tendering a cash payment or (b) delivering to the Company previously acquired shares of Common Stock (none of which shares may be subject to any claim, lien, security
interest, community property right or other right of spouses or present or former family members, pledge, option, voting agreement or other restriction or encumbrance of any nature whatsoever) having
an aggregate fair market value, determined by the Committee as of the date the withholding tax obligation arises, equal to the amount of the total withholding tax obligation. 

        (e)    Amendment and Termination of the Plan.    The Board or the Committee may at any time and from time to time
alter, amend, suspend, or terminate the Plan in whole or in part; provided that, no amendment which requires stockholder approval under applicable law
or in order for the Plan to continue to comply with Rule 16b-3 under the Exchange Act shall be effective unless the same shall be approved by the requisite vote of the stockholders
of the Company. Notwithstanding the foregoing, subject to the other provisions of the Plan, no amendment shall affect adversely any of the rights of any Participant, without such Participant's
consent, under any Award theretofore granted under the Plan. The power to grant Options under the Plan will automatically terminate on August 1, 2012. If the Plan is terminated, any unexercised
Option shall continue to be exercisable in accordance with its terms and the terms of the Plan in effect immediately prior to such termination. 

        (f)    Participant Rights.    No Participant shall have any claim to be granted any Award under the Plan, and there is
no obligation for uniformity of treatment for Participants. Except as

 
provided specifically herein, a Participant or a transferee of an Award shall have no rights as a stockholder with respect to any shares of stock covered by any Award until the date of the issuance of
a certificate to him for such shares. 

        (g)    Unfunded Status of Awards.    The Plan is intended to constitute an "unfunded" plan for incentive and deferred
compensation. With respect to any payments not yet made to a Participant pursuant to an Award, nothing contained in the Plan or any Award shall give any such Participant any rights that are greater
than those of a general creditor of the Company. 

        (h)    Fractional Shares.    Fractional shares of Common Stock may be issued or delivered pursuant to the Plan or any
Award. The Committee shall determine whether cash, other Awards or other property shall be issued or paid in lieu of such fractional shares. 

        (i)    Governing Law.    The Plan and all determinations made and actions taken pursuant hereto shall be governed by
the laws of the State of New York without giving effect to the conflict of laws principles thereof. 

        (j)    Effective Date.    The Plan shall become effective on August 1, 2002. 

        (k)    Beneficiary.    A Participant may file with the Committee a written designation of a beneficiary on such form
as may be prescribed by the Committee and may, from time to time, amend or revoke such designation. If no designated beneficiary survives the Participant, the executor or administrator of the
Participant's estate shall be deemed to be the grantee's beneficiary. 

        (l)    Interpretation.    The Plan is designed and intended to comply with Rule 16b-3 promulgated
under the Exchange Act. 

        Adopted
by Resolution of the Board of Directors of the Company dated July 31, 2002 (as part of a duly-convened Board meeting). 

   STOCK OPTION AWARD AGREEMENT

MRS. FIELDS' COMPANIES, INC.

(f/k/a Mrs. Fields Famous Brands, Inc.)

DIRECTOR STOCK OPTION PLAN  

        STOCK OPTION AWARD AGREEMENT made this    day of 
[                        ],
200  , between MRS. FIELDS' COMPANIES, INC., a Delaware corporation (the "Company"), and  [Name of Director]
 (the
"Optionee"). Capitalized terms used but not defined herein shall have the same meaning as in the Plan, unless otherwise indicated. 

W
I T N E S S E T H: 

        WHEREAS,
the Company has adopted the MRS. FIELDS FAMOUS BRANDS, INC. Director Stock Option Plan (the "Plan") to attract, motivate
and retain the best available directors of the Company and its subsidiaries and to increase their interest in the success of the Company; and 

        WHEREAS,
the Optionee has been designated pursuant to Section 4 of the Plan as a Participant in the Plan. 

        NOW,
THEREFORE, in consideration of the foregoing and of the mutual covenants hereinafter set forth, and for good and valuable consideration, the parties hereto hereby agree as follows: 

        1.    Grant of Option.    Pursuant to the provisions of the Plan, the Company grants to the Optionee, subject to the
terms and conditions of the Plan, which are incorporated in full herein by reference, and subject further to the terms and conditions herein set forth, Options to purchase from the Company all or any
part of an aggregate of [Insert Number] shares of Common Stock (the
"Options") at the purchase price(s) (the "Option Price") as set forth on  Schedule A hereto. The Options
shall be exercisable as hereinafter provided. 

        2.    Vesting.    The Options shall be deemed to have been granted as of the date(s) set forth on  Schedule A hereto for
purposes of the relevant vesting criteria and shall vest and become exercisable as provided in the Plan.
 

        3.    Option Price.    The Option Price per share of Common Stock issuable to the Options shall equal the price(s) set
forth on Schedule A hereto, subject to equitable adjustment as provided in the Plan. 

        4.    Termination of Status as Director.    If the Optionee's, status as a director of the Company is terminated, all
Options not yet vested shall immediately terminate, all Options which have vested on or before the date of termination shall remain outstanding for 60 days following such date of termination
(but in no event beyond                        ) and, immediately thereafter, shall terminate (without any action on the part of
the Company). 

        5.    Purchase of Common Stock.    

        (a)    Notice.    The Optionee may exercise all or any portion of the Option by giving written notice to the Company.
The date of exercise of the Option with respect to the shares of Common Stock specified in the notice shall be the date on which the Company receives the written notice from such Optionee. 

        (b)    Payment and Other Conditions.    Prior to the delivery to the Optionee of any stock certificates evidencing
shares of Common Stock in respect of which the Options shall have been exercised, (i) the Optionee shall have paid to the Company the Option Price of all shares of Common Stock purchased
pursuant to such exercise of the Options and an amount equal to federal, state and local taxes, if any, required to be withheld as a result of such exercise as provided in the Plan and (ii) the
Optionee shall have executed and delivered a stockholders agreement on the date hereof.

 

        6.    Registration of Shares of Common Stock and Limitations on Exercisability.    

        (a)   Notwithstanding
anything contained herein to the contrary, the Options shall not be exercisable, no transfer of shares of Common Stock may be made to the Optionee, and
any attempt to exercise the Options or to transfer any shares of Common Stock to the Optionee shall be void and of no effect, unless and until (i) a registration statement under the Securities
Act has been duly filed and declared effective pertaining to the shares of Common Stock subject to the Options, and the shares of Common Stock subject to the Options have been duly qualified under
applicable state securities or blue sky laws or (ii) the Committee, in its sole discretion, determines in good faith, or the Optionee, upon the request
of the Committee, provides an opinion of counsel satisfactory to the Committee, that such registration or qualification is not required as a result of the availability of an exemption from
registration or qualification under such laws. 

        7.    No Restriction on Right of the Company to Effect Corporate Changes.    Neither the Plan, this Stock Option
Agreement nor the Options shall affect in any way the right or power of the Company or its stockholders to make or authorize any or all adjustments, recapitalizations, reorganizations or other changes
in the Company's capital structure or its business, or any merger or consolidation of the Company, or any issue of stock or of options, warrants or rights to purchase stock or of bonds, debentures,
preferred or prior preference stocks whose rights are superior to or affect the Common Stock or the rights thereof or which are convertible into or exchangeable for Common Stock, or the dissolution or
liquidation of the Company, or any sale or transfer of all or any part of the assets or business of the Company, or any other corporate act or proceeding, whether of a similar character or otherwise. 

        8.    Optionee Bound by Plan.    The Optionee hereby acknowledges receipt of a copy of the Plan and agrees that the
Optionee and any other person who may be entitled to any rights hereunder shall be bound to all the terms and conditions thereof. 

        9.    Interpretation and Construction.    Subject to the express provisions of the Plan, the Committee shall have full
authority to interpret and construe this Stock Option Agreement and any interpretation, construction or determination made by the Committee pursuant hereto or pursuant to the Plan shall be final and
conclusive. 

        10.    Headings.    The headings of sections and subsections herein are included solely for convenience of reference
and shall not affect the meaning of any of the provisions of this Stock Option Award Agreement. 

        11.    Construction of the Term "Optionee".    Whenever the word "Optionee" is used herein under circumstances where
the provision should logically be construed to apply to the executors, the administrators, Designated Beneficiary or any other person or persons to whom the Option may be transferred by will or by the
laws of descent and distribution or by reason of the death of the Optionee, the word "Optionee" shall be deemed to include such person or persons. As used herein, the term "Designated Beneficiary"
shall mean the person or persons last designated as such by the Optionee as the person or persons who shall have the right to exercise the Option after the Optionee's death on a form filed by the
Optionee with the Committee in accordance with such procedures as the Committee shall establish. If no such person is designated, the Designated Beneficiary shall be the Optionee's estate. 

        12.    Governing Law.    This Stock Option Award Agreement and all rights hereunder shall be construed in accordance
with and governed by the laws of the State of New York. 

        13.    Term of Option.    The Options shall expire at the close of business at the Company's headquarters on the
date(s) set forth on Schedule A hereto.

 

        14.    Notices.    Any notice hereunder to the Company or the Committee shall be in writing addressed to the principal
executive offices of the Company, to the attention of its Secretary, and any notice hereunder to the Optionee shall be addressed to the Optionee at the address provided on the signature page hereto,
subject to the designation in writing by either party of some other address. 

[Remainder of Page Intentionally Left Blank.] 

 

        IN
WITNESS WHEREOF, the Company has caused this Stock Option Award Agreement to be executed by its duly authorized officers, and the Optionee has executed this Stock Option Award
Agreement, both as of the date first above written. 

	 	 	MRS. FIELDS' COMPANIES, INC.
	

 	
 	

By:	
 	

 
	 	 	 	 	

	 	 	Name:	 	 
	 	 	 	 	

	 	 	Title:	 	 
	 	 	 	 	

	

 	
 	

 	
 	

 [Name of Director]
	

 	
 	

Address:
	

 	
 	

	

 	
 	

	

 	
 	

 

Schedule A  

	Number of

Options
 
	 	Date of Grant
	 	Option

Price
	 	Expiration Date

	    	 	 	 	 	 	 
	    	 	 	 	 	 	 
	    	 	 	 	 	 	 
	    	 	 	 	 	 	 

QuickLinks

Exhibit 10.59

MRS. FIELDS' COMPANIES, INC. (f/k/a Mrs. Fields Famous Brands, Inc.) DIRECTOR STOCK OPTION PLAN

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