Document:

Letter Agreement between Mattel and Bryan G. Stockton

 EXHIBIT 10.36 
 January 4, 2011 
 Mr. Bryan Stockton 

250 S Bristol Avenue 
 Los Angeles, CA 90049

 Dear Bryan: 
 Mattel, Inc. (the
“Company”) is pleased to extend to you a promotion to the position of Chief Operating Officer, with an effective date of January 4, 2011. This letter outlines the terms surrounding your promotion. 

COMPENSATION 

Salary 
 Your annual base salary
will be increased to $1,000,000 payable on a bi-weekly basis, less applicable federal and state taxes and other required withholdings. 

Mattel Incentive Plan 
 Your 2011
Mattel Incentive Plan (MIP) award target will increase to 85% of annual base salary with a potential at maximum of 170% of annual base salary. The actual terms of your MIP award will be established by the Compensation Committee of the Company’s
Board of Directors (the “Compensation Committee”) in its sole discretion. 
 Long-Term Incentive Program 

You will be eligible to participate in the 2011 – 2013 Long-Term Incentive Program at a level commensurate with your new position, as approved by the
Compensation Committee in its sole discretion. 
 Equity Compensation 
 You will be eligible for annual grants of equity compensation at a level commensurate with your new position, as approved by the Compensation Committee in its sole discretion. 

 Mr. Bryan Stockton 
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 Special Restricted Stock Unit Award 

 

	 	•	 	 You will receive a special restricted stock unit award with a grant value of $1,000,000. The grant value of the restricted stock units (the
“RSUs”) will be converted into a number of RSUs by dividing the grant value by the closing stock price of $25.28 on the date of grant, January 4, 2011, which equals 39,557 RSUs. The terms of the RSU award will be set forth in the
grant agreement. 

 EXECUTIVE BENEFITS & PERQUISITES 

As an executive, you will continue to be eligible to participate in the Company’s executive benefits and perquisites, including the Supplemental
Executive Retirement Plan. 
 BENEFITS 
 You will continue to participate in Mattel’s benefit programs. 
 SEVERANCE
ARRANGEMENT 
 You will continue to participate in the Mattel, Inc. Executive Severance Plan. 

The terms of this letter do not imply employment for a specific period. This means that your employment will be at-will, and either you or the Company
can terminate it at any time, for any or no reason, with or without cause or advance notice. This at-will relationship cannot be changed by any statement, act, series of events, or pattern of conduct and can only be changed by an express, individual
written employment agreement signed by you and the Senior Human Resources Executive of Mattel, Inc. 
 Bryan, we are sincerely pleased to
provide you with this letter detailing the terms of your new position and look forward to a mutually beneficial arrangement. 
 Please review
the terms contained herein and sign below to indicate your understanding and concurrence. Also, note that I have enclosed two copies of the letter so that you can return a signed copy to me and retain one for your records. 

 

	
	Sincerely,
	
	/s/ Alan Kaye

 Mr. Bryan Stockton 
  Page
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 Alan Kaye 
 Senior Vice President Human Resources 
  

			
	Agreed and Accepted:	 	
		
	/s/ Bryan Stockton	 	January 24, 2011
	  
 Bryan Stockton
                                    
DateRemedial Amendment to the January 1, 2006 Restatement

 EXHIBIT 10.48 
 MATTEL, INC. 
 PERSONAL INVESTMENT PLAN 

REMEDIAL AMENDMENT TO THE JANUARY 1, 2006 RESTATEMENT 
 WHEREAS, Mattel, Inc. (the “Company”) sponsors the Mattel Inc. Personal Investment Plan; and 
 WHEREAS the Company currently has pending an application for a determination from the Internal Revenue Service that the Plan is qualified under Section 401(a) of the Code and the Internal Revenue
Service has requested certain remedial amendments to the Plan in connection with its review of the application and as a condition for the issuance of a favorable determination with respect to the continued qualified status of the Plan; and

 WHEREAS the Company intends to preserve the qualified status of the Plan, and this Amendment sets forth the remedial
amendments request by the Internal Revenue Service; and 
 WHEREAS, in Section 16.1of the Plan, the Company reserved the
right to amend the Plan at any time in whole or in part; 
 NOW THEREFORE, to effect the foregoing, the Company does hereby
declare that the Plan be, and hereby is, amended effective as of January 1, 2008, unless otherwise specified herein, as follows: 
 1. The following sentence is added to the end of Section 2.13(c): 

“Effective for Plan Years beginning on and after January 1, 2008, Compensation for purposes of Article XV of the Plan shall
include Compensation paid after the date of the Employee’s severance from employment with the Company, provided such Compensation is paid by the later of (i) 2-1/2 months after the date of the Employee’s severance from employment, or
(ii) the last day of the Plan Year that includes such date of severance from employment, to the extent required by Treasury Regulation Section 1.415(c)-2(e)(3).” 

2. The following new Section 5.4(i) shall be added to the Plan to read as follows: 

“(i) If on account of administrative error or otherwise any limitation of this Section 5.4 may be exceeded, the
Committee shall cause to be taken such of the actions permitted by Section 5.5 and Section 5.6 as, and to the extent, it determines necessary so that the limitation shall be satisfied, which actions shall not include the contribution of
qualified non-elective contributions.” 

 3. The following new Section 6.3(h) shall be added to the Plan to read as follows:

 “(h) If on account of administrative error or otherwise any limitation of this Section 6.3 may be
exceeded, the Committee shall cause to be taken such of the actions permitted by Section 6.4 as, and to the extent, it determines necessary so that the limitation shall be satisfied, which actions shall not include the contribution of qualified
non-elective contributions.” 
 4. Section 14.5 of the Plan shall be deleted in its entirety and replaced with the
following: 
 “14.5 Disposition of Excess Amounts. 

Effective for Plan Years beginning before July 1, 2007, in the event the Annual Addition with respect to a
Participant for a Limitation Year exceeds the limitation provided in Section 14.1, after application of the provisions of Section 14.4, as a result of the allocation of forfeitures, a reasonable error in estimating a Participant’s
annual compensation, or a reasonable error in determining the amount of elective deferrals under Code Section 402(g)(3), any excess amounts contributed by a Participating Company on behalf of such Participant for any Plan Year (other than
Before-Tax Contributions) shall be held unallocated in a suspense account for the Plan Year and applied, to the extent possible, first to reduce the Participating Company contributions for the Plan Year, and next, to reduce the Participating Company
contributions for the succeeding Plan Year, or Years, if necessary. No investment gains or losses shall be allocated to a suspense account.” 
 5. Effective as of January 1, 2002, the last sentence of the ninth paragraph of Section 17.3 shall be amended to read as follows: 

“In the case of a distribution made for a reason other than severance from employment, death or disability, this paragraph shall be
applied by substituting “five year period” for “one year period.” 

  
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 IN WITNESS WHEREOF, Mattel, Inc. has caused this instrument to be executed by its duly
authorized officer this 15th day of December, 2009, effective as of the dates set forth above. 
  

			
	MATTEL, INC.
		
	By:	 	 /s/ Alan Kaye

	Name:	 	 Alan Kaye

	Title:	 	 SVP Human Resources

  
 3Second Amendment to the January 1, 2006 Restatement

 EXHIBIT 10.49 
 MATTEL, INC. 
 PERSONAL INVESTMENT PLAN 

SECOND AMENDMENT TO THE JANUARY 1, 2006 RESTATEMENT 
 WHEREAS, Mattel, Inc. (the “Company”) desires to amend the Plan to clarify the eligibility provisions and the automatic enrollment feature; 

NOW THEREFORE, the Plan is hereby amended effective as of January 1, 2008, as follows: 

1. The following subparagraph (f) shall be added to the end of Section 2.18 as an exclusion from the definition of
“Eligible Employee”: 
 “(f) any Employee employed by a division, organizational unit or
classification of employees of a Participating Company to which the Plan has not been extended.” 
 2. Section 5.1(b)
is amended and a new Section 5.1(c) and a new Section 5.1(d) are added to read as follows: 
 “(b)
Except as provided in Section 5.1(d), a Participant who is first hired, or newly rehired on or after January 1, 2008 who has not elected to have Compensation reduced in accordance with Section 5.1(a) shall be deemed to have elected
under Section 5.1(a) to have Compensation reduced by two percent (2%) beginning as soon as administratively practicable following the date the Eligible Employee becomes a Participant. Effective for Plan Years beginning on and after
January 1, 2008, except as provided in Section 5.1(d), a Participant who was not first hired or newly rehired during such Plan Year and who has not elected to have Compensation reduced in accordance with Section 5.1(a) shall be deemed
to have elected under Section 5.1(a) to have Compensation reduced by two percent (2%) beginning as soon as administratively practicable on or following April 1 of such Plan Year. Each affected Participant may elect at any time, in
accordance with procedures established by the Committee or its designee, not to have Compensation so reduced, or to have Compensation reduced by a different percentage allowed under Section 5.2, which election shall become effective as soon as
administratively practicable following receipt of the Participant election. Before-Tax Contributions made pursuant to this automatic election shall be invested in a default investment fund designated for such purpose by the Committee, unless the
Participant elects to have such contributions invested otherwise in accordance with Article IV. 
 (c) Unless a
Participant elects otherwise and except as provided in Section 5.1(d), any affirmative election or deemed election to have Compensation reduced by less than six percent (6%) shall be automatically increased by one percent (1%), effective
as soon as administratively practicable on or following the first April 1 that is at least 90 days after such initial affirmative or deemed deferral 

 
election and as soon as administratively practicable on or following each April 1 thereafter until such election has been increased to a deemed deferral election of six percent (6%) of
Compensation. 
 (d) The Committee may provide that certain divisions, organizational units or classifications of
Employees will not be subject to the automatic enrollment provisions of Section 5.1(b) or the automatic escalation provisions of Section 5.1(c) and shall establish rules and procedures regarding such designations, which rules and related
procedures shall be binding upon Participants.” 
 IN WITNESS WHEREOF, Mattel, Inc. has caused this instrument to be
executed by its duly authorized officer this 15th day of December, 2009, effective as of the date set forth above. 
  

			
	MATTEL, INC.
		
	By:	 	 /s/ Alan Kaye

	Name:	 	 Alan Kaye

	Title:	 	 SVP Human Resources

  
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