Document:

CONTENT LICENSE AND CODEVELOPMENT AGREEMENT

     This  Agreement  ("Agreement")  is  entered  into  on November 2, 1999 (the
"Effective  Date")  by  and  between  Garden.com,  Inc.,  a Delaware corporation
("Garden.com")  with  offices  at  3301  Steck  Avenue,  Austin, Texas 78757 and
iVillage  Inc.,  a  Delaware corporation ("iVillage"), with offices at 212 Fifth
Avenue,  New  York,  New  York  10010.

     1.     Introduction.  Garden.com  and  iVillage  desire  to enter into this
            ------------
relationship  to develop a comprehensive gardening area within the existing U.S.
English  language  version  website  located  on  iVillage's  servers  at  the
www.iVillage.com URL (the "iVillage Network"). The parties agree to cooperate to
develop  and  promote  the  garden area, to promptly address issues impeding the
smooth operation of this venture and to work in good faith to ensure the success
of  this  venture.

     2.     Creation  of  Gardening  Site.  Promptly following execution of this
            -----------------------------
Agreement,  iVillage  and Garden.com shall cooperate to develop a garden area on
the  iVillage Network (the "Garden Area").  The Garden Area will be a subchannel
of  the  Home & Garden Channel (or similar name) to be developed by iVillage for
the iVillage Network.  Upon commencement of this Agreement, the parties agree to
use  commercially  reasonable efforts to create and develop the Garden Area (and
iVillage agrees to use commercially reasonable efforts to create and develop the
Home  &  Garden  Channel)  with  a  launch date currently scheduled for [*] (the
"Launch  Date").  The failure of the Launch Date to occur on or before [*] shall
be  a material breach by iVillage and shall be grounds for immediate termination
by  Garden.com.  The  Garden Area shall be developed by iVillage with Garden.com
as  the  exclusive sponsor and provider of gardening content, tools and commerce
during the term of this Agreement as outlined in Section 5.  Notwithstanding the
foregoing,  if  at anytime more than 90 days after the Launch Date of the Garden
Area,  iVillage  reasonably  requests in writing additional content and/or tools
for  the  Garden  Area and Garden.com declines to fulfill such request within 30
days,  then  iVillage  may, either individually or through a third party, obtain
the  requested  content  or tools. [*] In connection with the development of the
Garden  Area,  the  parties  agree  as  follows:

          (a)     The  parties will cooperate in developing the style, substance
and feel of the Garden Area.  All content and tools provided by Garden.com shall
be  consistent  in style and format with other areas within the iVillage Network
and  otherwise  have  the "look and feel" of the iVillage Network.  Such content
shall  reside  within  the  iVillage Network unless mutually agreed upon by both
parties.  Notwithstanding  the  foregoing,  iVillage shall have final reasonable
approval  over  the  "look  and  feel"  and  content  within  the  Garden  Area.

          (b)     The  Garden  Area and all content provided by Garden.com shall
be  co-branded  as "in partnership with Garden.com" or similar language.  On the
main Garden Area page a Garden.com logo shall be displayed prominently and in no
event  shall  it  be  smaller  than  222  x  36  pixels.

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*  Certain  confidential  information  on  this  page has been omitted and filed
separately  with  the  Securities  and  Exchange  Commission.

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          (c)     Garden.com  will  either  provide  the  Garden.com  content
comprising  the  Garden  Area  (the "Garden.com Content") in a manner and format
mutually  acceptable  to  the  parties  or  allow  iVillage  to  modify existing
Garden.com  Content  with  approval  from Garden.com and/or frame or link to the
Garden.com  Content.

          (d)     The  parties  will  mutually  agree  upon the search and other
tools  incorporated  into the Garden.com Content and to this end Garden.com will
either  provide  the tools and database directly to iVillage such that the tools
can  be  hosted  directly  by iVillage or allow iVillage to link to a co-branded
results  page  or  similar  page  on  the Garden.com Web site.  The parties will
mutually  agree upon the procedure for notifying one another with respect to the
Garden.com  Content.

     3.     Garden  Area  Community.  Within  the  Garden Area, the parties will
            -----------------------
foster  the development of a gardening community.  Garden.com will include links
to  chat  and  message  board areas as well as promotion of upcoming Garden Area
community  events  on  the Garden.com site.  Garden.com will provide Garden Area
users  the ability to chat with an expert gardener at least four times per month
and  will  make  a  gardening  expert  available  to  provide  answers online to
questions  from  the  message  board at least four per month (provided that such
experts  will  not be required to respond to more than 20 questions in any given
question  and  answer  session).

     4.     Marketing.  Throughout  the  term  of  this  Agreement,  subject  to
            ---------
inventory  availability and iVillage's reasonable editorial discretion, iVillage
will  provide  links,  advertisements  and  other  promotional  placements  and
opportunities  to  promote  Garden.com  and  its  sponsorship of the Garden Area
throughout  the  iVillage  Network (collectively the "Promotional Placements and
Opportunities")  in  a manner to be agreed upon by the parties. The parties will
cooperate in good faith to develop and implement such Promotional Placements and
Opportunities  and  to  maximize  the  effectiveness  of  all  such  Promotional
Placements  and  Opportunities.  The Promotional Placements and Opportunities as
described  herein  shall  be available on the iVillage Network no later than the
Launch  Date  and  shall  include, without limitation, the following promotions:

          (a)     During  the term of this Agreement, iVillage agrees to deliver
a minimum of [*] co-branded, online-impressions per calendar year to promote the
Garden Area which shall be placed throughout the iVillage Network (excluding the
Home  and  Garden  channel)  and  shall  be in the form of permanent placements,
advertising  banners,  or  other  mutually  agreed  upon  form.

          (b)     iVillage  shall  include  a  "Buy  it  at  Garden.com" icon or
similar  clickable  link  in the Garden Area that will promote to iVillage users
the  ability  to  consummate  a  transaction  on  the  Garden.com  Web  site.

          (c)     iVillage  shall  ensure that the iVillage Home Page (currently
located at www.ivillage.com) shall contain a permanent link promoting the Home &
Garden  Channel  which  in turn, will have a permanent link promoting the Garden
Area.  In  the  event  that  iVillage  redesigns the iVillage Home Page or other
navigation-related  functionality,  iVillage  represents

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*  Certain  confidential  information  on  this  page has been omitted and filed
separately  with  the  Securities  and  Exchange  Commission.

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that  the  Home  &  Garden Channel will be as prominently displayed as the other
channels  within  the  iVillage  Network.

          (d)     The  Garden  Area  and the content and tools within the Garden
Area  will  be  co-branded highlighting iVillage's and Garden.com's sponsorship.
iVillage  retains  the  right to make reasonable modifications to the Garden.com
Content  to  ensure  that it meets iVillage's editorial guidelines, consistently
applied; provided, however, that Garden.com shall have final reasonable approval
over  all  such  changes  and  provided  further that any and all commerce links
contained  in the Garden.com Content (linking to product or related areas of the
Garden.com  website)  shall  remain  in  place.

          (e)     Each  of  iVillage and Garden.com shall provide the other with
[*]  mutually  agreed  upon  promotional  inserts  advertising  their respective
properties  (the  "Inserts").  The  Inserts  shall  be  placed,  in  the case of
Garden.com in products shipped by Garden.com to Garden.com customers and, in the
case of iVillage, in products shipped by iVillage to customers of iMaternity and
iBaby.

          (f)     During  the  term  of this Agreement, Garden.com shall provide
iVillage with full page advertising in each issue of the Garden Escape Magazine.

          (g)     Each  of  iVillage and Garden.com shall provide the other with
mutually  agreed  upon advertising or promotional copy which shall be placed, in
the  case  of  Garden.com,  in Garden.com e-mail newsletters and, in the case of
iVillage,  in  iVillage  Home  and  Garden  e-mail  newsletters.  Quantity  and
frequency  of  e-mail  newsletters  by each party shall be mutually agreed upon.
All  e-mail  advertising must meet the guidelines of the respective parties with
the  intent  of  promoting  both  parties offerings to an equal number of e-mail
newsletter  subscribers.

          (h)     In  the  Garden  Area,  iVillage  will  provide  a  permanent
opportunity  for  iVillage  users  to  register  for a Garden.com monthly e-mail
gardening  newsletter.

          (i)     Each  of  Garden.com  and  iVillage  shall provide a dedicated
contact to manage the relationship contemplated by this Agreement and facilitate
the  consummation  of  its  terms.

          (j)     The  parties  will  cooperate in good faith to pursue mutually
beneficial  sponsorship,  co-marketing  and promotional opportunities, including
advertising  and  sponsorship  placements  for  iVillage on the Garden.com site.

     5.     Exclusivity.  [*]
            -----------

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*  Certain  confidential  information  on  this  page has been omitted and filed
separately  with  the  Securities  and  Exchange  Commission.

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     6.     Payments.
            --------

          (a)     Sponsorship  Payments.
                  ---------------------

               (i)     Subject to the terms of this Agreement, Garden.com agrees
to  pay  to  iVillage  a  total  amount  of  [*],  payable  as  follows:

                    [a]     [*]  upon  execution  of  this  Agreement;

                    [b]     [*]  on  the  actual  Launch Date of the Garden Area
provided  such  Launch  Date  occurs  prior to March 15, 2000 and [*] on each of
April  1,  2000,  July  1,  2000  and  October  1,  2000;

                    [c]     [*]  on each of January 1, 2001, April 1, 2001, July
1,  2001  and  October  1,  2001;  and

                    [d]     [*]  on  each  of January 1, 2002 and April 1, 2002.

               (ii)     iVillage  agrees  to  send Garden.com an invoice for the
above-mentioned payments at least thirty days prior to the payment date.  To the
extent any of the above-mentioned fees owing to iVillage are outstanding and due
to  iVillage,  this  Section  6  shall survive expiration or termination of this
Agreement  until  such  fee  has  been  paid  to  iVillage.

               (iii)     All  payments made via wire transfer should be directed
as  follows:  Chase  Manhattan  Bank,  1411  Broadway, New York, New York 10018;
Account  name:  iVillage  Inc.;  ABA#:  021000021;  Account  #:  020-923406;
Reference: Garden.com. All payments made via check, should be sent to:  iVillage
Inc.,  212  Fifth  Avenue,  New  York,  New  York  10010;  Attention:  Accounts
Receivable.

          (b)     iVillage Revenue Share.  Garden.com shall pay to iVillage on a
                  ----------------------
quarterly basis payable within thirty (30) days after the end of each quarter, a
fee equal to [*] of the gross revenues received by Garden.com in the immediately
preceding  quarter  from transactions completed through the iVillage Garden Area
(less  shipping,  handling,  wrapping  fees,  taxes  and similar charges).  Such
revenue  share  shall be paid to iVillage in the form of advertising impressions
to  be  run  throughout  the  Garden.com  Web  Site  at  a  CPM  of  [*].

          (c)     Garden.com Revenue Share.  iVillage shall pay to Garden.com on
                  ------------------------
a quarterly basis payable within thirty (30) days after the end of each quarter,
a  fee  equal to [*] of net advertising and sponsorship revenues (defined as net
of  any  applicable  agency commissions) received by iVillage in the immediately
preceding  quarter  which  were generated from advertising and sponsorship sales
attributable  to  the  Garden  Area.  Such  revenue  share  shall  be

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*  Certain  confidential  information  on  this  page has been omitted and filed
separately  with  the  Securities  and  Exchange  Commission.

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paid  to  Garden.com in the form of advertising impressions to be run throughout
the  iVillage  Network  at  a  CPM  of  [*].

     7.     Term  and  Termination.
            ----------------------

          (a)     The  term  of  this  Agreement shall commence on the Effective
Date  and  shall  extend through June 30, 2002, unless terminated earlier as set
forth  herein;  provided  however, that either party may at its option terminate
this Agreement on the first anniversary of the Launch Date by providing 30 days'
prior  written  notice  to  the  other  party  of  such  termination.

          (b)     In  the event of a material breach by either party of any term
of  this  Agreement,  the  non-breaching  party  may terminate this Agreement by
written  notice  to the breaching party if the breaching party fails to cure, or
fails  to  initiate a good faith cure, of such material breach within 30 days of
receipt of written notice thereof.  In addition, either party may terminate this
Agreement  effective  upon  written notice stating its intention to terminate in
the  event  the  other  party  (i)  ceases  to function as a going concern or to
conduct  operations  in  the  normal  course of business, or (ii) has a petition
filed  by  or against it under any state or federal bankruptcy or insolvency law
which petition has not been dismissed or set aside within 90 days of its filing,

          (c)     Except  for  termination  of  this  Agreement  by iVillage for
material  breach  of  the Agreement by Garden.com, upon any early termination of
this  Agreement, in addition to any other remedies available to the parties as a
result  of  such  termination  (if  any),  iVillage  agrees  (i) that no further
payments  shall  be  due from Garden.com under Section 6(a) above unless due and
payable  prior  to  the  date  of  any such early termination, (ii) to refund to
Garden.com  a pro-rata portion of the last quarterly fee paid under Section 6(a)
above  in an amount equal to the product of the amount of the last quarterly fee
paid  multiplied  by  a  fraction,  the numerator of which is the number of days
until  the end of the next quarter and the denominator of which is 90; and (iii)
Garden.com  has  the  right to terminate with five (5) business days notice, the
Online  Merchant  Agreement  with  iVillage dated October 15, 1999 and receive a
refund  as if such agreement were terminated pursuant to Section 2.A.(v) of such
agreement.

     8.     Ownership.  All  intellectual  or  proprietary  property  and
            ---------
information,  supplied or developed by either party shall be and remain the sole
and  exclusive  property  of  the  party  who  supplied or developed same.  Upon
termination  of this Agreement and upon written request, the party in receipt of
the  requesting  party's intellectual or proprietary property and/or information
pursuant  to  this  Agreement  shall  return  such information to the requesting
party.

     9.     Grant  of  Rights,  Restrictions.
            --------------------------------

          (a)     Rights.  Subject to the limitations and restrictions set forth
                  ------
herein,  Garden.com  grants  to  iVillage,  during the term of this Agreement, a
limited,  non-transferable  nonsublicensable,  nonexclusive,  right and license:

               (i)     to  frame,  link to, incorporate, reproduce, adapt, copy,
transmit,  use,  distribute,  publicly  perform,  and/or  display the Garden.com
Content  and  Garden.com  tools  but

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*  Certain  confidential  information  on  this  page has been omitted and filed
separately  with  the  Securities  and  Exchange  Commission.

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only  in  connection  with the advertising, promotion, creation, maintenance and
development  of the Garden Area and Garden.com's sponsorship of the Garden Area;
and

               (ii)     to  use  Garden.com's  trademarks, service marks, logos,
copyrights,  and  other  intellectual  property  (the "Garden.com Marks") solely
pursuant  to  this Agreement and in association with and reference to the Garden
Area,  Garden.com  Content  and  Garden.com  tools  (the  Garden.com  Marks, the
Garden.com Content and Garden.com tools collectively the "Garden.com Material").

          Notwithstanding  anything  else  stated above, "End Users" (as defined
below)  have  the  right to use the Garden.com Material as specified in the then
current  version  of  the  Garden.com Web site user terms with respect to use of
content on the site.  Garden.com agrees that any later version of terms will not
be  materially  less  restrictive  than  the current version.  "End Users" means
those  persons  who  access  and  use  the  Garden  Area.

          (b)     General  Restrictions.
                  ---------------------

               (i)     Except  as permitted pursuant to this Agreement, iVillage
may  only  make  archival files of Garden.com Material for internal purposes and
specifically not for commercial exploitation; for the avoidance of doubt, unless
required  by  law,  iVillage  shall  not use any Garden.com Material or make any
archival files kept of the Garden.com Material available to the public after the
termination  of  this  Agreement.

               (ii)     iVillage  specifically agrees that it will not engage in
promotion  of  Garden.com  Material  through unsolicited bulk email (SPAM).  The
grant  of  the  licenses to Garden.com does not include the right to include the
Garden.com  Material in any email message, unless set forth in this Agreement or
otherwise  mutually  agreed  to  by  the  parties.

               (iii)     With  respect  to any third party materials included in
the  Garden.com  Materials,  iVillage's  rights shall be subject to Garden.com's
agreements with the relevant third party, and iVillage agrees to comply with any
such  terms  that  have  been  disclosed  to  iVillage.

          (c)     Restrictions  on  use  of  Garden.com Marks.  Garden.com Marks
                  -------------------------------------------
shall  be  used  by  iVillage  solely  in  association with and reference to the
Garden.com  Content  and  the  Garden.com  tools,  and  subject  to Garden.com's
reasonable  trademark  quality  control  guidelines,  as they exist from time to
time.  All  use  of  the  Garden.com  Marks shall inure the benefit of iVillage.

          (d)     Restrictions on Adaptation.  Garden.com Content and Garden.com
                  --------------------------
tools  may  be  adapted  (without  any  material  change  of  substance) without
Garden.com's  consent  only  to  the  extent  necessary in iVillage's reasonable
editorial  discretion or to reformat same for display on the iVillage Network in
a  manner  consistent with its style, format, look and feel, so long as iVillage
complies  with  Garden.com's  reasonable  trademark  quality control guidelines.
Garden.com  Content  and  Garden.com  tools  may  also be adapted substantively,
subject  to  Garden.com's  prior reasonable approval.  Garden.com agrees that it
will  provide  its  reasonable

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approval  or reasonable disapproval to iVillage within two (2) business days, if
no  approval  or disapproval has been made within such two (2) business day time
frame, then the adaptation will be deemed approved.  To the extent that iVillage
adapts  any  Garden.com  Material, iVillage agrees that Garden.com shall own all
right,  title  and  interest  in  the  adapted  Garden.com Material ("Derivative
Product").  iVillage  agrees  that  it  will  assist Garden.com, at Garden.com's
expense,  to  further  evidence,  record and perfect such assignments.  iVillage
shall  deliver  any  relevant source code relating to such Derivative Product to
Garden.com  promptly  after  such  Derivative  Product  is  created.  Upon  the
expiration  or  termination  of  this  Agreement,  iVillage  agrees to return to
Garden.com  all  copies  of  the  relevant  source  code for any such Derivative
Product,  and  shall  cease  all  use  of  any  such  Derivative  Product.

          (e)     Restrictions  on  use  of  iVillage  Content.  Notwithstanding
                  --------------------------------------------
anything  else  herein,  if at any time iVillage displays, links to, or uses the
Garden.com Material on the iVillage Network in a manner that is inappropriate as
reasonably  and  in  good  faith determined by Garden.com, then Garden.com shall
provide  iVillage  with notice of such inappropriate use or display and iVillage
shall  have  a  mutually agreed upon period in which to comply with Garden.com's
reasonable  request  for  change  in  the  use  or  display  of  such  material.

          (f)     Ownership;  Proprietary  Notices.  Except as set forth herein,
                  --------------------------------
no  right, title, license, or interest in any Garden.com Material is intended to
be  given  to  or acquired by iVillage by the execution of or the performance of
this  Agreement.  iVillage shall not use the Garden.com Material for any purpose
or  activity  except as expressly authorized herein.  iVillage acknowledges that
as  between  the  Parties,  Garden.com  is  the  sole and exclusive owner of all
trademarks,  service  marks,  copyrights  and other intellectual property of any
kind  in  the Garden.com Material.  iVillage agrees that (a) it shall do nothing
inconsistent  with  such  ownership  either  during the term of the Agreement or
afterwards;  and  (b)  it  shall  take  no  action  that shall interfere with or
diminish  Garden.com's  right  in  the  Garden.com  Material.

     10.     Publicity.  If  so  desired,  the  parties  agree  to  cooperate to
             ---------
publish  a mutually agreed upon press release.  The press release and any quotes
from each party's sources must be approved by the public relations department of
the  other  party  (unless otherwise required to be disclosed to a government or
administrative  agency), which also must be made aware of any pre-briefings with
outside  parties in advance of any pre-briefing.  Notwithstanding the foregoing,
this  section  shall  not  restrict  either  party  from  complying  with  any
governmental  or  administrative  order  or  requirement.

     11.     Customer  Service, Processing and Fulfillment.  Garden.com shall be
             ---------------------------------------------
solely  responsible  for  the Garden.com Web Site including customer service for
users  linking  to the Garden.com Web Site through the iVillage Network, product
support,  quality and availability of Garden.com products, fulfillment of orders
and  returns.  Garden.com shall ensure that all users of the Garden.com Web Site
placing  an  order  for  Garden.com products are timely advised of the status of
such  purchase(s)  including  the timely confirmation of all orders.  Garden.com
shall  be  solely  responsible  for (a) fulfilling all orders for its Garden.com
products  and  (b)  calculating,  collecting  and  paying  all appropriate taxes
associated  with  payment  processing.  The  Garden.com products offered via the
iVillage  Network  will  be supported by the same warranty and return policy for
the  Garden.com  products  as  offered  through  other  Garden.com  channels.

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     12.     Reporting.  Garden.com shall track sales of the Garden.com products
             ---------
from  the  iVillage  Network  and  shall  provide  iVillage with monthly reports
showing  the  number of visits and visitors, the total numbers of orders and the
total  dollar  amount  of such orders, no later than fifteen (15) days following
the  end  of  each  month  of  the term of this Agreement.  iVillage shall track
traffic  on  the  Garden  Area and shall provide Garden.com with monthly reports
showing  the  total  number  of impressions on the Garden Area and the amount of
advertising  revenue  generated  in such period, no later than fifteen (15) days
following  the  end  of  each  month  of  the  term  of  this  Agreement.

     13.     Submissions,  Modifications,  Corrections.  During the term of this
             -----------------------------------------
Agreement,  the  parties agree that submissions of content, artwork, copy, data,
etc. (the "Submissions") will take place in a timely manner and that approval by
one  party  to  the  other,  or mutual approval, for the Submissions will not be
unreasonably withheld (deadlines to be mutually agreed upon by the parties).  If
Submissions are not received by the deadline date, the other party will have the
option  to  publish  any material it deems appropriate as a substitute until the
substitute  material  in question, can be reasonably replaced by the Submission.
If a party does not approval or disapprove of a Submission by the deadline date,
approval  will  be  deemed  granted  by  the  receiving  party.  In the event no
response  is  provided  within  such  time  period,  then  the party seeking the
approval  may  assume  approval  has been granted. All approval requests must be
made  in  writing,  with  an  e-mail  copy  sent,  in  the  case of iVillage, to
_______.ivillage.com and, in the case of Garden.com, to jim.oconnell@garden.com.

     14.     Representations,  Warranties,  Covenants  and  Indemnification.
             --------------------------------------------------------------

          (a)     iVillage  represents,  warrants and covenants that:  (i) it is
authorized  to  do  business  under  the  rules  of  the  state  in  which it is
incorporated;  (ii) it is authorized to enter into this Agreement and to perform
its  obligations;  (iii)  it  has  all  required  permits,  licenses,  and other
governmental  authorizations  and approvals necessary to perform its obligations
hereunder;  (iv)  it  shall  comply  with  all  local,  state,  federal,  and
international  laws and regulations in performing its obligations hereunder; and
(v)  the  services  to  be performed and the materials provided by it (a) do not
infringe  or violate any third party patent, copyright, trade secret, trademark,
or  other  proprietary  right,  (b)  do not violate any applicable law, statute,
ordinance  or  regulation; (c) are not knowingly defamatory or libelous; (d) are
not  lewd,  pornographic  or  obscene;  (e)  do  not  knowingly violate any laws
regarding  unfair  competition, anti-discrimination or false advertising; (f) do
not  promote  violence  or  contain hate speech; or (g) do not knowingly contain
viruses,  Trojan  horses, worms, time bombs, cancelbots or other similar harmful
or  deleterious  programming  routines,  or  (h)  are and will remain capable of
correctly  performing  all  functions,  calculations,  comparisons,  sequencing,
displays  and  other processing of calendar dates and date related data, before,
during  and  after  the  year 2000, without error or degradation of performance;

          (b)     Garden.com represents, warrants and covenants that:  (i) it is
authorized  to  do  business  under  the  rules  of  the  state  in  which it is
incorporated;  (ii) it is authorized to enter into this Agreement and to perform
its  obligations;  (iii)  it  has  all  required  permits,  licenses,  and other
governmental  authorizations  and approvals necessary to perform its obligations
hereunder;  (iv)  it  shall  comply  with  all  local,  state,  federal,  and
international  laws  and  regulations  in

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performing  its  obligations hereunder; and (v) the services to be performed and
the  materials  provided  by  it  (a) do not infringe or violate any third party
patent,  copyright,  trade secret, trademark, or other proprietary right; (b) do
not  violate  any  applicable law, statute, ordinance or regulation; (c) are not
knowingly  defamatory or libelous; (d) are not lewd, pomographic or obscene; (e)
do  not  knowingly  violate  any  laws  regarding  unfair  competition,
anti-discrimination or false advertising; (f) do not promote violence or contain
hate  speech;  (g)  do not knowingly contain viruses, Trojan horses, worms, time
bombs,  cancelbots  or other similar harmful or deleterious programming routines
or  (h)  are  and  will  remain  capable  of correctly performing all functions,
calculations, comparisons, sequencing, displays and other processing of calendar
dates  and  date  related  data, before, during and after the year 2000, without
error  or  degradation  of  performance;

          (c)     As  the  sole  and  exclusive  remedy  for  any  breach of the
representation, warranty and covenant described in section 14(a) above, iVillage
agrees  to  defend  and  hold  harmless Garden.com and its parent, subsidiaries,
affiliates,  successors  and  assigns  against  any  awarded  damages  and/or
settlements costs, losses, and awarded legal fees, incurred in connection with a
third  party  claim  against Garden.com arising out of a breach of section 14(a)
above  by  iVillage,  provided,  however, that in any such case:  (i) Garden.com
provides  iVillage with prompt notice of any such claim; (ii) Garden.com permits
iVillage  to assume sole control over the defense and settlement of such action;
and (iii) upon iVillage's written request, and at iVillage's expense, Garden.com
will  provide  to  iVillage  reasonable information and assistance necessary for
iVillage  to  defend  and  settle such claim. Garden.com may participate in such
defense  or  settlement  at  its  sole  expense.

          (d)     As  the  sole  and  exclusive  remedy  for  any  breach of the
representation,  warranty  and  covenant  described  in  section  14(b)  above,
Garden.com  agrees  to  defend  and  hold  harmless  iVillage  and  its  parent,
subsidiaries,  affiliates,  successors  and  assigns against any awarded damages
and/or settlements costs, losses, and awarded legal fees, incurred in connection
with  a  third  party  claim against iVillage arising out of a breach of section
14(b)  by  Garden.com,  provided,  however, that in any such case:  (i) iVillage
provides  Garden.com with prompt notice of any such claim; (ii) iVillage permits
Garden.com  to  assume  sole  control  over  the  defense and settlement of such
action;  and  (iii)  upon  Garden.com  's  written request, and at Garden.com 's
expense,  iVillage  will  provide  to  Garden.com  reasonable  information  and
assistance  necessary  for Garden.com to defend and settle such claim.  iVillage
may participate in such defense or settlement at its sole expense.  In addition,
Garden.com  shall  indemnify  and  hold  harmless  iVillage  and  its  parent,
subsidiaries,  affiliates,  successors  and  assigns  from  any  and all losses,
liabilities,  damages, actions, claims, expenses and costs (including reasonable
attorneys  fees)  relating  to  or  arising  out  of  the use or purchase of any
Garden.com  product  or  service.

     15.     Confidentiality.  Other  than  as  required  or  appropriate  for
             ---------------
securities laws disclosure, iVillage and Garden.com agree to keep in confidence,
not  use  or  disclose any Confidential Information, except as authorized by the
disclosing  party.  Confidential  Information  means  any  material  nonpublic
information,  communication  or  data,  in  any  form,  of the other party.  All
Confidential  Information  of a party shall remain the sole property of the such
party  and  its  confidentiality  shall be maintained and protected by the other
party  with at least the same degree of care as the receiving party uses for the
protection  of  its  own  confidential  and

                                        9
<PAGE>
proprietary  information.  Neither  party  shall  disclose  the  other  party's
Confidential Information to any third party.  These restrictions shall not apply
to any Confidential Information:  (v) after it has become generally available to
the  public  without  breach  of  this  Agreement by the receiving party; (w) is
rightfully  in  the  receiving party's possession before disclosure to it by the
disclosing  party; (x) is independently developed by the receiving party; (y) is
rightfully  received by the receiving party from a third party without a duty of
confidentiality;  or  (z)  is required to be disclosed under operation of law or
administrative  process.  Upon  expiration  or termination of this Agreement for
any  reason,  Garden.com  will promptly destroy or at such other party's request
return  to  the  other  party, and will not take or use, all items of any nature
which belong to such other party and all records (in any form, format or medium)
containing  or  relating  to  Confidential  Information  including  all content.

     16.     Limitation  of  Liability.  EXCEPT FOR A BREACH OF SECTION 15 ABOVE
             -------------------------
("CONFIDENTIALITY"),  NEITHER  PARTY  SHALL HAVE ANY LIABILITY FOR ANY INDIRECT,
SPECIAL,  PUNITIVE  OR CONSEQUENTIAL DAMAGES INCLUDING, WITHOUT LIMITATION, LOSS
OF PROFIT OR BUSINESS OPPORTUNITIES, WHETHER OR NOT THE PARTY WAS ADVISED OF THE
POSSIBILITY  OF  SUCH.

     17.     Warranty Disclaimer.  EXCEPT AS EXPRESSLY SET FORTH HEREIN, NEITHER
             -------------------
PARTY  MAKES  ANY,  AND  EACH  PARTY  HEREBY  SPECIFICALLY  DISCLAIMS  ANY
REPRESENTATIONS  OR  WARRANTIES,  EXPRESS  OR  IMPLIED,  REGARDING  THE SERVICES
CONTEMPLATED  BY  THIS  AGREEMENT,  INCLUDING  ANY  IMPLIED  WARRANTY  OF
MERCHANTABILITY  OR  FITNESS  FOR  A  PARTICULAR  PURPOSE AND IMPLIED WARRANTIES
ARISING  FROM  COURSE  OF  DEALING  OR  COURSE  OF  PERFORMANCE.

     18.     Miscellaneous  Provisions.  Nothing  in  this Agreement shall imply
             -------------------------
any  partnership,  joint  venture or agency relationship between the parties and
neither party shall have the power to obligate or bind the other except for what
is  stated  in  this  Agreement.  Except as otherwise expressly provided in this
Agreement,  neither  party  shall be liable for any breach of this Agreement for
any delay or failure of performance resulting from any cause beyond such party's
reasonable  control, such as: weather, strikes or labor disputes, war, terrorist
acts,  riots  or  civil  disturbances,  government regulations, acts of civil or
military  authorities,  or  acts  of  God  provided the party affected takes all
reasonably  necessary  steps  to  resume  full  performance.  This  Agreement
constitutes  the  binding  agreement  between the parties, represents the entire
agreement  between  the  parties and supersedes all prior agreements relating to
what  is  stated  in this Agreement and any changes to this Agreement must be in
writing  and  signed  by  both parties.  This Agreement shall be governed by the
laws of the State of New York without regard to the conflicts of laws principles
thereof.  Neither  party  shall  sell,  transfer or assign this Agreement or the
rights  or  obligation hereunder, without the prior written consent of the other
party, except to an entity that obtains all or substantially all of the business
or  assets  of such party.  The provisions of this Sections 6(a)(ii), 8, 14, 15,
16,  17  and  18  shall survive the expiration or termination of this Agreement.
Any  notices  required or permitted to be given under this Agreement shall be in
writing and shall be delivered to the address set forth below or to such address
as  provided  for  by  such  party.

                                       10
<PAGE>
     IN  WITNESS  WHEREOF,  the  parties hereto have executed and delivered this
Agreement  as  of  the  date  first  above  written.

Garden.com,  Inc.          iVillage  Inc.

By:  /s/  Jim  O'Connell               By:  /s/  Steven  A.  Elkes
     -------------------                    ----------------------
Name:  Jim  O'Connell                  Name:  Steven  A.  Elkes
Title:  Director  Online  Marketing    Title:  Senior  Vice  President

                                       11

<PAGE>
                                    EXHIBIT A

                                       [*]

*  The  confidential  information  on  this  exhibit  has been omitted and filed
separately  with  the  Securities  and  Exchange  Commission.ONLINE MERCHANT AGREEMENT

     This  ONLINE  MERCHANT  AGREEMENT  ("Agreement")  is made as of October 15,
1999,  (the  "Effective  Date"),  by  and  between  iVillage  Inc.,  a  Delaware
corporation having its principal offices at 170 Fifth Avenue, New York, New York
10010  ("iVillage"),  and Garden.com, Inc., a Delaware ("Garden.com") having its
principal  offices  at  3301  Steck  Avenue, Austin, Texas 78757. Garden.com and
iVillage  are  sometimes  referred  to  as  the  "Parties" and individually as a
"Party."  Certain  capitalized  terms  used  in  this  Agreement  are defined in
Section  1  or  otherwise  in  this  Agreement.

     WHEREAS,  iVillage  operates  a  network of U.S. English language Web sites
that  currently  includes  channels  covering  the leading topics of interest to
women,  such  as  family,  health, work and money, as well as interactive tools,
community  elements  and  online commerce (the "iVillage Network"), and iVillage
desires  to  include  on  the  iVillage  Network  further  gardening content and
commerce  services;

     WHEREAS,  Garden.com,  via  its  Web  site  located  at www.Garden.com (the
"Garden.com  Web Site") is an online retailer of gardening and gardening related
products  and  desires  to promote its products by maintaining a presence on the
iVillage  Network  during  the  term  of  this  Agreement;  and

     NOW,  THEREFORE, in consideration of the promises and the mutual covenants,
and  premises  hereinafter  provided,  iVillage and Garden.com agree as follows:

1.     Definitions.

     A.  "Confidential  Information"  shall  be  defined  as  (a)  any  material
non-public  information,  communication  or  data,  in  any  form  and  (b)
Garden.com-branded  promotional  elements,  including, but not limited to banner
advertisements  and  buttons,  prior  to  publication.

     B.  "Garden.com  Products"  shall  be defined as Gardening Products sold by
Garden.com.

<PAGE>

     C.  "Gardening  Products"  shall  be defined as the gardening and gardening
lifestyle  products  ,  including,  without  limitation,  plants,  bulbs, seeds,
shrubs, cut flowers, Christmas trees, wreaths, outdoor furniture, lawn and patio
accessories,  gardening  tools,  garden  inspired  gifts  and similar or related
products  offered  by  Garden.com  during  the  term  of  this  Agreement.

     D.  "Impression"  shall be defined as a text or graphical link enabling the
user  to  link  to  a  mutually  agreed  upon  destination  URL.

     E.  "iVillage  Home Page" shall be defined as the Web page found at the URL
www.ivillage.com.

     F.  "Gardening  Retailer"  shall be defined as an entity, a primary portion
of  whose  business  is  the  retail  sale  of  Gardening  Products.

     G.   "Page  View"  shall be defined as a single viewing of a Web site page,
whether  or  not  the  viewer  acts  on  an  advertisement located on that page.

     H.   "Shopping Channel Don't Miss Sponsors Special Box" shall be defined as
a  120x90 pixel button placed within the iVillage Shopping Channel in a location
comparable  to  that  offered  to  other  iVillage  Shopping  Channel  sponsors.

2.     Obligations  of  the  Parties.
       -----------------------------

     A.  iVillage's  Obligations.  During  the  term of this Agreement, iVillage
agrees  to  provide  Garden.com  with  the  following:

          (i) Exclusivity.  Garden.com shall be the exclusive Gardening Retailer
and  the  exclusive  promoter  of  Gardening Products on the iVillage Home Page.

                                        2
<PAGE>
          (ii)  Banner Advertisement Development.  During each twelve (12) month
period  during  the  term  of  this Agreement, iVillage shall design and deliver
eight (8) to ten (10) Garden.com-branded HTML banner advertisements, which shall
be  placed  within  the  iVillage Network as set forth herein.  Garden.com shall
have  the  opportunity  to  provide  creative  elements for inclusion within the
banner  advertisements,  as  well  as  the  opportunity  to  approve  the banner
advertisements  before  launch  of  such  to  the  public.

          (iii) Placement within iVillage Shopping Channel.  Garden.com shall be
featured  within  the  iVillage  Shopping  Channel  as  follows:  (a)  a
Garden.com-branded  88x31  pixel  logo  shall be placed on the front page (which
shall  be  rotated  with  third party logos); (b) a permanent Garden.com branded
text link and a 88x31 pixel Garden.com-branded logo (which shall be rotated with
third  party logos) shall be placed within the Home & Garden sub-category of the
Shopping  Channel;  (c)  in  iVillage's  discretion,  inclusion within "Nicole's
Finds",  "Nicole's  Choices"  and the "Gifts" areas (which shall be rotated with
third  parties);  (d)  inclusion  within the Shopping Channel Don't Miss Sponsor
Special Box, which shall be rotated with third parties; (e) inclusion within the
"Gift Page" area (which shall be rotated with third parties); and (f), inclusion
within  seasonal  promotions,  such  as  Valentine's  Day,  Mothers' Day and the
"Holiday  Gift Guides" area, in the form of text links and/or Garden.com branded
logos  which  would  rotate  with  third  party  logos.

          (iv)  Promotion  within  other iVillage Channels.  Garden.com shall be
featured  as  a  permanent  text  link  within the "iVillage Stores" area of the
iVillage  Home Page during the term of this Agreement with the exception of July
1  - September 30, 2000 and July 1- September 30, 2001.  In addition, Garden.com
shall  have the opportunity, with 60 days written notice, to require iVillage to
remove the permanent text link within the "iVillage Stores" area of the iVillage
Home  Page  for  a  period  of  no  longer than one (1) calendar quarter in each
calendar  year  during  the term of this Agreement.  Both parties shall mutually
agree on how the impressions that would have been delivered on the iVillage Home
Page  shall  be  reallocated  throughout  the  iVillage  network.

          (v)  Impressions.  iVillage  shall deliver to Garden.com, a minimum of
[*]  Impressions  which  shall appear in the form of permanent placements within
the iVillage Network as described in Section 2.(iii) and Section 2.(iv), as well
as  banner  advertisements, buttons, "Don't Miss Sponsor Special" text mentions,
newsletter  integration  and  Shopping  Channel  Don't  Miss

_______________

*  Certain  confidential  information  on  this  page has been omitted and filed
separately  with  the  Securities  and  Exchange  Commission.

                                        3
<PAGE>
Sponsors  Special  Boxes,  which  shall  all link directly to the Garden.com Web
Site,  unless  otherwise  mutually  agreed upon by the parties.  [*] impressions
shall  be delivered between the Effective Date and [*] and [*] Impressions shall
be  delivered  between  [*].  iVillage  shall  not allocate more than [*] of the
total  Impressions  to  be delivered by iVillage and placed on the iVillage Home
Page,  and  any  delivery  of Impressions which appear on the iVillage Home Page
in excess of  [*],  shall  be delivered to Garden.com without additional charge.
In  the  event  that  iVillage  delivers  less than [*] Impressions by [*], then
Garden.com  shall  be  entitled  to  withhold payment of each subsequent monthly
payment  until  iVillage  has delivered such [*] Impressions.  In the event that
iVillage  delivers  less than [*] Impressions by [*], then Garden.com shall have
the  right  to  terminate  this  Agreement  upon  30  days prior written notice.

          (vi)  Sweepstakes.  iVillage  shall  develop  and  execute  three  (3)
Garden.com-branded  customized  turn-key  sweepstakes.  In  addition  to  the
Impressions  to  be  delivered  to  Garden.com  pursuant  to  Section 2.A.(vii),
iVillage  shall  deliver  to  Garden.com, [*] co-branded Impressions which shall
be  placed  throughout  the  iVillage  Network, and which shall serve to promote
the  aforementioned  sweepstakes.  Each  sweepstakes  shall be promoted with [*]
Impressions. All prizes to be distributed pursuant to the  sweepstakes  shall be
mutually  determined  by  the  parties  and  shall  be provided  by  Garden.com.
During  the  term of this Agreement, Garden.com shall also  have the opportunity
to  participate  in  other  relevant  sponsorships  developed  by  iVillage.

          (vii)  Polls.  iVillage  shall  conduct  and  administer approximately
thirty  (30)  online  polls  to  be  placed  within  the  iVillage Network, with
questions  to  be  mutually  agreed upon by the parties.

_______________

*  Certain  confidential  information  on  this  page has been omitted and filed
separately  with  the  Securities  and  Exchange  Commission.

                                        4
<PAGE>
     B.  Garden.com's  Obligations.  During  the  term  of  this  Agreement,
Garden.com  agrees  to  provide  iVillage  with  the  following:

          (i)  Upon  linking  from  the  iVillage  Network to the Garden.com Web
Site,  the  Garden.com  Web  Site  shall  incorporate  iVillage  navigation (the
"Frame")  which  shall  include,  at a minimum,  a "Back to iVillage" button, an
iVillage "Join Free" button and an area where the user shall have an opportunity
to  sign  up  for  an  iVillage  newsletter.  The  Frame  shall  be  displayed
continuously,  as  the  user  navigates throughout the Garden.com Web Site.  The
frame  shall be mutually agreed to and developed by the parties, and thereafter,
neither  party  will  edit,  modify nor obfuscate the Frame in any manner unless
mutually  agreed  upon  by  both  parties.

          (ii)  Garden.com shall provide, no less frequently than twice monthly,
special  offers  of  Garden.com  Products  ("Special  Offers")  which  shall  be
available  to  iVillage  Network  users,  and  which  shall  appear each time an
iVillage  Network  user  links  to  the  Garden.com  Web  Site from the iVillage
Network.  Garden.com  agrees  to  use  best  efforts  to ensure that the Special
Offers  are  exclusive  to  iVillage  members.  The  Special  Offers  shall  be
distinctive  offerings  and  shall  appear  in a form mutually determined by the
parties  and  shall appear as a "pop up" window (of a size not less than 250x250
pixels)  unless  mutually agreed upon by both parties.  Garden.com shall use its
reasonable  best  efforts  to  provide  iVillage,  at  least thirty (30) days in
advance  of  promotion  of  any such Special Offer on the Garden.com Web Site, a
description  of  the  Special  Offer to be promoted to iVillage Network members.
iVillage must receive all artwork and editorial text associated with the Special
Offer to be promoted at least five (5) business days in advance of the promotion
of  such  Special Offer.  If the iVillage user who links to the Special Offer is
not  an  iVillage member, then the "pop-up" window shall contain a link mutually
agreed upon by the parties (e.g. a "Join Now" link) that will enable the user to
register  to become an iVillage member by linking to the appropriate area of the
iVillage  Network  or  a similar area to be mutually agreed upon by the parties.
If the user becomes a member, the member shall be returned to the Garden.com Web
Site  where  the member will then be able to purchase the Special Offer.  If the
individual  is  already  an iVillage member, the "pop-up" window shall contain a
"Buy Now" or similar link enabling the member to purchase the Garden.com Product
on  the  Garden.com  Web  Site.  Both  parties  agree to work together to ensure
dynamic  generation  of  the  "pop-up"  window  through  the use of 'cookies' or
similar  technology,  but  in  no instance will the iVillage user be required to
register  as  a  member  of

                                        5
<PAGE>
the  iVillage  Network  in order to continue to shop at the Garden.com Web Site.
In  all  cases,  the  iVillage  user  must  be  an iVillage member to be able to
purchase  the  Special  Offer.

          (iii)   Garden.com  shall  continue  to  display  and implement on the
Garden.com  Web  Site its privacy policy as such is in effect from time to time.

          (iv)   [*]

     C.  Mutual  Obligations  of  the  Parties.

          (i)  During  the  term  of  this Agreement and subject to each party's
terms  of service, retail strategy and privacy policy as they exist from time to
time,  the  parties agree to work together on a reasonable best efforts basis to
develop  a  program  to  enable  users  of  the  iVillage  Network  to  execute
transactions  on  the Garden.com Web Site on a "One Click Basis", whereby a "One
Click  Basis" shall mean the ability for a user of the iVillage Network to click
on  a  "Click  to  Buy"  or  similar  link promoting a Garden.com Product on the
iVillage  Network  (entitled  "Click  to  Buy" or similar language), which would
directly  guide  the  user  to a page where all relevant information required to
purchase  the  product  has  been  pre-populated  and  the  user  may click on a
pre-determined  link  to  consummate  the  desired  transaction.

          (ii)  iVillage  will  negotiate  exclusively  with  Garden.com through
[*],  regarding the co-development and sponsorship of a "Garden" area  within  a
proposed  iVillage  "Home & Garden Channel", which iVillage anticipates shall be
to be launched to the public on or before [*].

3.     Legal  Compliance.  Both parties shall operate their respective Web sites
       -----------------
and  services  in  compliance  with all applicable laws and regulations and each
will  be  solely  responsible  for

_______________

*  Certain  confidential  information  on  this  page has been omitted and filed
separately  with  the  Securities  and  Exchange  Commission.

                                        6
<PAGE>
obtaining  all  required  governmental  authorizations  necessary  for  the full
performance  of  its  services  as  provided  for  under  this  Agreement.

4.     Maintenance.  Each  Party shall monitor and periodically test the general
       -----------
availability  and  operation  of  its  Web  site  and  shall  seek to ensure its
availability  at  least  ninety-eight  percent  (98%)  of  the  time during each
calendar  month,  without  taking  into account a reasonable amount of scheduled
downtime  for  periodic  system  maintenance  and  back-up.

5.     Customer  Service,  Fulfillment.  Garden.com  shall be solely responsible
       -------------------------------
for  the Garden.com Web Site including customer service for users linking to the
Garden.com  Web  Site through the iVillage Network, product support, quality and
availability  of  Garden.com  Products,  fulfillment  of  orders  and  returns.
Garden.com  shall  ensure  that  all users of the Garden.com Web Site placing an
order  for  Garden.com  Products  are  timely  advised  of  the  status  of such
purchase(s)  including  the timely confirmation of all orders.  Garden.com shall
be  solely responsible for (a) fulfilling all orders for its Garden.com Products
and (b) calculating, collecting and paying all appropriate taxes associated with
payment  processing.  The  Garden.com  Products offered via the iVillage Network
will  be  supported  by  the  same warranty and return policy for the Garden.com
Products  as  offered  through  other  Garden.com  channels.

6.     Reporting.   Garden.com shall track sales of the Garden.com Products from
       ---------
the  iVillage  Network  through  a  uniform  resource  locator and shall provide
iVillage  with monthly reports in a form reasonably satisfactory to iVillage, no
later than fifteen (15) days following the end of each month of the term of this
Agreement.  Such  reports  shall  include,  at  a  minimum,  Page  View  traffic
generated  from  the  iVillage Network, including from the iVillage Home Page to
the  Garden.com Web Site, as well as the number of unique users, number of daily
orders,  total  revenue  and  average  revenue  per  order.

7.     Compensation.
       ------------

     A.  Initial  Fee.  Garden.com  agrees to pay iVillage, upon signing of this
Agreement,  an  upfront, development, production and set up fee in the amount of
[*].

_______________

*  Certain  confidential  information  on  this  page has been omitted and filed
separately  with  the  Securities  and  Exchange  Commission.

                                        7
<PAGE>

     B.  Monthly  Fee.  In  addition,  during  the  term  of  this  Agreement,
Garden.com shall pay iVillage an additional [*], which shall be due on or before
the first day of each month during the term of this Agreement. The first monthly
payment  shall  be  due  on  or  before  November  1,  1999.

     C.  For purposes of this Agreement, the term "Cumulative Amount" shall mean
those  amounts  actually  paid  by  Garden.com to iVillage inclusive of payments
described  in  Sections  7.A.  and  7.B.,  as  applicable.  If this Agreement is
terminated  pursuant  to  Section 8.A. or Section 2.A.(v), the total payment due
iVillage  from  Garden.com,  shall  be  adjusted  to  indicate  the  number  of
Impressions  actually  delivered to Garden.com during the term of this Agreement
(the  "Adjusted  Total  Payment")  and  shall  be  calculated  as  follows: [*].

     D.  Commencing  on  the  first  day  after  the  date  that  each  of  the
aforementioned  payments  are due, Garden.com shall be liable for a monthly rate
of interest of not more than 1-1/2%, which interest shall be in addition to such
fees  due  and owing to iVillage.  All payments made via wire transfer should be
directed  as  follows:  Chase  Manhattan Bank, 1411 Broadway, New York, New York
10018;  Account  name:  iVillage  Inc.;  ABA#: 021000021; Account #: 020-923406;
Reference: Garden.com.  All payments made via check, should be sent to: iVillage
Inc.,  170  Fifth  Avenue,  New  York,  New  York  10010;  Attention:  Accounts
Receivable.

     E.  To  the  extent  any  of  the abovementioned fees owing to iVillage are
outstanding, this Section 7.D. shall survive termination of this Agreement until
such  fee  has  been  paid  to  iVillage.

8.     Term  and  Termination.
       ----------------------

     A.  The  term  of  this  Agreement shall commence on the Effective Date and
shall  continue  until  June  30,  2002,  unless terminated earlier as set forth
herein.  For  a  period  of  not  more  than

_______________

*  Certain  confidential  information  on  this  page has been omitted and filed
separately  with  the  Securities  and  Exchange  Commission.

                                        8
<PAGE>
thirty  (30) days which shall commence on or about one hundred twenty (120) days
prior  to  the  expiration  of  the  term  of  this Agreement, the parties shall
negotiate  in good faith, a possible renewal of this Agreement and the terms and
conditions  surrounding  such.  In  the  event  that  both  parties do not reach
agreement  regarding  the co-development and sponsorship of a "Garden" area of a
proposed "Home and Garden" channel as described in Section 2C(ii) (the "Home and
Garden  Agreement"),  either party may terminate this Agreement by providing the
other party, with written notice of such termination by December 15, 1999.  Such
termination  to  be  effective  January  1,  2000.

     B.  In  the  event of a material breach by either Party of any term of this
Agreement,  the  non-breaching  Party  may  terminate  this Agreement by written
notice to the breaching Party if the breaching Party fails to cure such material
breach  within  thirty  (30)  days  of  receipt  of  written notice thereof.  In
addition,  either  Party  may  terminate  this  Agreement effective upon written
notice  stating  its  intention  to  terminate  in the event the other Party (i)
ceases  to  function  as  a going concern or to conduct operations in the normal
course  of  business,  or  (ii)  has a petition filed by or against it under any
state  or  federal  bankruptcy  or  insolvency  law  which petition has not been
dismissed  or  set  aside  within  ninety  (90)  days  of  its  filing.

9.     Ownership.  All  intellectual  or  proprietary  property and information,
       ---------
supplied or developed by either Party shall be and remain the sole and exclusive
property  of the Party who supplied or developed same.  Upon termination of this
Agreement  and  upon  written  request,  the  Party in receipt of the requesting
Party's intellectual or proprietary property and/or information pursuant to this
Agreement  shall  return  such  information  to  the  requesting  Party.

10.     Publicity.  iVillage  and  Garden.com  agree to work together to draft a
        ---------
press  release  describing the relationship set forth herein,.  The parties will
mutually  agree  upon  the  timing  of such release and shall mutually determine
whether  to wait until consummation of the Home & Garden Agreement before making
the release.  The press release and any quotes from each Party's sources must be
promptly  approved by the public relations department of the other Party (unless
otherwise  required  to  be  disclosed to a government or administrative agency)
within  not  more than three (3) business days upon receipt from the other Party
of  such press release and/or quotes.  Each Party must also be made aware of any
pre-briefings  with  outside  parties  at  least  five  (5)  days  in

                                        9
<PAGE>
advance  of any pre-briefing.  Notwithstanding the foregoing, this Section shall
not restrict either Party from complying with any governmental or administrative
order  or  requirement  (including  any SEC filing requirements), so long as the
party  consults  with  the  other  party and attempts to address any good faith,
confidentiality  and  other  concerns/objections  raised  by  each  party.

11.     Licenses.
        --------

     A.  Garden.com  grants  to  iVillage,  during the term of this Agreement, a
royalty-free,  non-exclusive,  worldwide  license  to  display, (i) Garden.com's
tradenames,  trademarks,  service marks and logos (collectively, the "Garden.com
Marks")  in  connection  with this Agreement; and (ii) certain content and other
material  mutually  determined  by  the  parties  (collectively, the "Garden.com
Material"),  for  placement  within  the  iVillage Network, as set forth herein.
Except  as  set  forth  herein,  no  right,  title,  license, or interest in any
Garden.com  Marks  or  Garden.com  Material  owned  by  Garden.com or any of its
affiliates  is  intended to be given to or acquired by iVillage by the execution
of  or the performance of this Agreement.  iVillage shall not use the Garden.com
Marks or the Garden.com Material for any purpose or activity except as expressly
authorized  or contemplated herein. iVillage acknowledges that Garden.com is the
sole  and exclusive owner of all trademarks, service marks, copyrights and other
intellectual  property  of  any  kind in the Garden.com Marks and the Garden.com
Material.  iVillage  agrees  that (i) it shall do nothing inconsistent with such
ownership  either  during the term of the Agreement or afterwards; (ii) it shall
use  the  Garden.com  Marks or the Garden.com Material in a manner that does not
deviate  from  Garden.com's  rights  in the Garden.com Marks; and (iii) it shall
take  no  action that shall interfere with or diminish Garden.com's right in the
Garden.com  Marks.

     B.  iVillage  grants  to  Garden.com,  during the term of this Agreement, a
royalty-free, non-exclusive, worldwide license to display iVillage's tradenames,
trademarks,  service  marks and logos (collectively, the "iVillage Marks") as is
reasonably necessary to establish and promote the links to the iVillage Network,
provided,  however,  that  any  use  of  the  iVillage  Marks will be subject to
iVillage's prior written approval.  Except as set forth herein, no right, title,
license,  or  interest  in  any  iVillage  Marks owned by iVillage or any of its
affiliates is intended to be given to or acquired by Garden.com by the execution
of  or the performance of this Agreement.  Garden.com shall not use the iVillage
Marks for any purpose or activity except as expressly authorized or contemplated

                                       10
<PAGE>
herein. Garden.com acknowledges that iVillage is the sole and exclusive owner of
all trademarks, service marks, copyrights and other intellectual property of any
kind  in  the  iVillage  Marks.  Garden.com  agrees that (i) it shall do nothing
inconsistent  with  such  ownership  either  during the term of the Agreement or
afterwards;  (ii)  it  shall  use  the  iVillage Marks in a manner that does not
deviate from iVillage's rights in the iVillage Marks; and (iii) it shall take no
action  that  shall  interfere with or diminish iVillage's right in the iVillage
Marks.

12.     Submissions.  iVillage  must receive all Garden.com submissions at least
        -----------
five  (5)  business  days  prior  to  the scheduled date of publication for each
relevant  graphic  (GIF)  file,  or  file  of  such other format as iVillage may
designate  from time to time, supplied by Garden.com to be published by iVillage
on  the  iVillage Network and which may contain a link to Garden.com Web site or
to  a  Web  site  specified  by  Garden.com or any and all information and items
necessary  for  iVillage's  publication  of any material supplied by Garden.com,
including  changes  and  updates thereto (collectively, "Garden.com Submissions"
and  each, a "Garden.com Submission").  In the event iVillage does not receive a
Garden.com  Submission prior to the applicable deadline, iVillage may publish in
substitution  any  prior  Garden.com  Submission until such time as iVillage can
reasonably  begin  publication  of  the  promotion.  If no such prior Garden.com
Submission  is  available, iVillage may publish in substitution, any material it
deems  appropriate,  in  its  sole  discretion,  until such time as iVillage can
reasonably  begin  publication  of  the  promotion.  All  changes  to  and/or
cancellations  of  Garden.com  Submissions must be made in writing or via e-mail
sent  to ads@mail.ivillage.com, and received by iVillage prior to the applicable
deadline.  iVillage  may,  in its sole reasonable discretion, refuse at any time
any  Garden.com  Submission  and/or  publish  any  advertisement  provided  by
Garden.com  which  it  determines  to  be  offensive,  profane,  inflammatory or
otherwise  not  in  conformance  with  the  standards imposed by iVillage on its
merchant  partners.

13.     Representations,  Warranties  and  Indemnification.
        --------------------------------------------------

     A.  iVillage  represents  and  warrants  that:  (i)  it is authorized to do
business  under  the  rules of the state in which it is incorporated; (ii) it is
authorized to enter into this Agreement and to perform its obligations; (iii) it
has  all  required  permits, licenses, and other governmental authorizations and
approvals;  (iv)  it  shall  comply  with  all  local,  state,  federal,  and
international

                                       11
<PAGE>
laws  and  regulations  in  performing  its  obligations  hereunder; and (v) the
services to be performed and the materials provided by it (a) do not infringe or
violate  any  patent,  copyright,  trade secret, trademark, or other proprietary
right,  (b) do not violate any applicable law, statute, ordinance or regulation;
(c)  are not knowingly defamatory or libelous; (d) are not lewd, pornographic or
obscene;  (e)  do  not  knowingly violate any laws regarding unfair competition,
antidiscrimination  or false advertising; (f) do not promote violence or contain
hate speech; or (g) do not knowingly contain viruses, trojan horses, worms, time
bombs,  cancelbots  or other similar harmful or deleterious programming routines
and  (h)  are  and  will  remain  capable of correctly performing all functions,
calculations, comparisons, sequencing, displays and other processing of calendar
dates  and  date  related  data, before, during and after the year 2000, without
error  or  degradation  of  performance.

     B.  Garden.com  represents  and  warrants  that: (i) it is authorized to do
business  under  the  rules of the state in which it is incorporated; (ii) it is
authorized to enter into this Agreement and to perform its obligations; (iii) it
has  all  required  permits, licenses, and other governmental authorizations and
approvals;  (iv)  it  shall  comply  with  all  local,  state,  federal,  and
international  laws and regulations in performing its obligations hereunder; and
(v)  the  services  to  be  performed  by  it,  the Garden.com Material, and the
materials  provided  by it (a) do not infringe or violate any patent, copyright,
trade  secret,  trademark,  or  other  proprietary right; (b) do not violate any
applicable  law,  statute,  ordinance  or  regulation;  (c)  are  not  knowingly
defamatory  or  libelous;  (d) are not lewd, pornographic or obscene; (e) do not
knowingly  violate  any laws regarding unfair competition, antidiscrimination or
false advertising; (f) do not promote violence or contain hate speech; or (g) do
not  knowingly  contain viruses, trojan horses, worms, time bombs, cancelbots or
other similar harmful or  deleterious  programming  routines; and  (g)  are  and
will  remain  capable  of  correctly  performing  all  functions,  calculations,
comparisons, sequencing, displays and other processing  of  calendar  dates  and
date  related  data,  before,  during  and after the year 2000, without error or
degradation  of  performance.

     C.  iVillage  shall  remain  solely  responsible  for  the operation of the
iVillage  Network,  and  Garden.com  shall  remain  solely  responsible  for the
operation  of  the  Garden.com  Web  Site.  Each Party (i) acknowledges that the
iVillage  Network  and  the  Garden.com  Web  Site  may  be subject to temporary
shutdowns  due  to  causes  beyond the operating Party's reasonable control, and
(ii)  subject  to  the  specific terms of this Agreement, retains sole right and
control  over  the  programming,  content  and  conduct of transactions over its
respective  site  or  service.  EACH  PARTY  SPECIFICALLY  DISCLAIMS  ANY
REPRESENTATION  OR  WARRANTY

                                       12
<PAGE>
REGARDING  (Y)  THE AMOUNT OF SALES THAT GARDEN.COM MAY GENERATE DURING THE TERM
AND  (Z) ANY ECONOMIC OR OTHER BENEFIT THAT THE OTHER PARTY MIGHT OBTAIN THROUGH
ITS  PARTICIPATION  IN  THIS  AGREEMENT.

     D.  iVillage  agrees  to indemnify, defend and hold harmless Garden.com and
its  parent,  subsidiaries,  affiliates, successors and assigns from any and all
losses,  liabilities,  damages,  actions,  claims, expenses and costs (including
reasonable  attorneys'  fees) relating to a breach of this Agreement by iVillage
or  (ii)  iVillage's  operations  of  the  iVillage  Network.

     E.  Garden.com  agrees  to indemnify, defend and hold harmless iVillage and
its  parent,  subsidiaries,  affiliates, successors and assigns from any and all
losses,  liabilities,  damages,  actions,  claims, expenses and costs (including
reasonable  attorneys'  fees)  relating  to  (i)  a  breach of this Agreement by
Garden.com,  or  (ii)  the  use  or  purchase  of  any  Garden.com  Product.

     F.  In  connection  with  any claim or action described in this Section 13,
the  Party  seeking  indemnification (i) will give the indemnifying Party prompt
written notice of the claim, (ii) will cooperate with the indemnifying Party (at
the  indemnifying Party's expense) in connection with the defense and settlement
of  the  claim,  and  (iii)  will  permit  the indemnifying Party to control the
defense  and  settlement  of the claim, provided that the indemnifying Party may
not  settle  the  claim  without  the  indemnified Party's prior written consent
(which  will  not be unreasonably withheld).  Further, the indemnified Party (at
its  cost)  may  participate  in  the  defense  and  settlement  of  the  claim.

14.     Confidentiality.  Other  than  as required or appropriate for securities
        ---------------
laws  disclosure  (in which case the partner shall consult with one another over
the breadth and scope of the required disclosure), iVillage and Garden.com agree
to  keep  in  confidence,  all  Confidential  Information.  All  Confidential
Information  shall  remain  the  sole  property  of the disclosing Party and its
confidentiality shall be maintained and protected by the receiving Party with at
least  the same degree of care as the receiving Party uses for the protection of
its own confidential and proprietary information.  The receiving Party shall not
disclose  such  Confidential Information to any third party.  These restrictions
shall  not  apply  to  any  Confidential  Information:  (v)  after it has become

                                       13
<PAGE>
generally  available  to  the  public  without  breach  of this Agreement by the
receiving  Party;  (w)  is rightfully in the receiving Party's possession before
disclosure  to it by the disclosing Party; (x) is independently developed by the
receiving  Party; (y) is rightfully received by the receiving Party from a third
party  without  a  duty  of  confidentiality; or (z) is required to be disclosed
under  operation  of  law  or  administrative  process.  Upon  expiration  or
termination  of  this  Agreement for any reason, Garden.com will promptly and at
the  direction  of  iVillage, either destroy or return to iVillage, and will not
take  or  use,  all items of any nature which belong to iVillage and all records
(in  any  form,  format  or  medium)  containing  or  relating  to  Confidential
Information.

15.     Limitation of Liability.  NEITHER PARTY SHALL HAVE ANY LIABILITY FOR ANY
        -----------------------
INDIRECT,  SPECIAL,  PUNITIVE  OR  CONSEQUENTIAL  DAMAGES  INCLUDING,  WITHOUT
LIMITATION,  LOSS  OF PROFIT OR BUSINESS OPPORTUNITIES, WHETHER OR NOT THE PARTY
WAS  ADVISED  OF THE POSSIBILITY OF SUCH.  EXCEPT AS EXPRESSLY SET FORTH HEREIN,
NEITHER  PARTY  MAKES  ANY,  AND  EACH  PARTY  HEREBY SPECIFICALLY DISCLAIMS ANY
REPRESENTATIONS  OR  WARRANTIES,  EXPRESS  OR  IMPLIED,  REGARDING  THE SERVICES
CONTEMPLATED  BY  THIS  AGREEMENT,  INCLUDING  ANY  IMPLIED  WARRANTY  OF
MERCHANTABILITY  OR  FITNESS  FOR  A  PARTICULAR  PURPOSE AND IMPLIED WARRANTIES
ARISING  FROM  COURSE  OF  DEALING  OR  COURSE  OF  PERFORMANCE.

16.     Miscellaneous  Provisions.
        -------------------------

     A.  Nothing in this Agreement shall imply any partnership, joint venture or
agency  relationship  between the parties and neither party shall have the power
to  obligate  or  bind  the  other  except for what is stated in this Agreement.

     B.  The  following sections shall survive termination or expiration of this
Agreement:  1,  6,  7.E.,  9,  13,  14,  15  and  16.

     C.  Except as otherwise expressly provided in this Agreement, neither party
shall  be  liable  for  any breach of this Agreement for any delay or failure of
performance  resulting  from  any  cause beyond such party's reasonable control,
such  as:  weather,  strikes  or  labor  disputes,  war,  terrorist

                                       14
<PAGE>
acts,  riots  or  civil  disturbances,  government regulations, acts of civil or
military  authorities,  or  acts  of  God  provided the party affected takes all
reasonably  necessary  steps  to  resume  full  performance.

     D.  This  Agreement  constitutes the binding agreement between the parties,
represents  the  entire  agreement  between the parties and supersedes all prior
agreements  relating to what is stated in this Agreement and any changes to this
Agreement  must  be  in  writing  and  signed  by  both  parties.

     E.  The  rights  granted  under  this  Agreement  to  Garden.com  shall  be
applicable  to  iVillage  existing  Web  sites and shall not apply to any future
acquisition  by  iVillage  of  Web  sites  or content, joint ventures or similar
business  combinations,  so  long  as  such  acquisition does not materially and
adversely  affect  iVillage's  fulfillment  of  its  obligations  hereunder.

     F.  This Agreement  shall  be governed by the laws of the State of New York
without  regard  to  the  conflicts  of  laws  principles  thereof.

     G.  Neither  party  shall  sell,  transfer  or assign this Agreement or the
rights  or obligations hereunder, without the prior written consent of the other
party,  such  consent  not  to  be  unreasonably  withheld  or  delayed.

     H.  All  notices  and  requests  in connection with this Agreement shall be
deemed  given  as  of  the  day  they are received either by messenger, delivery
service,  or  in  the  United  States  mails,  postage  prepaid,  certified  or
registered,  return receipt requested, or sent by overnight courier with charges
prepaid  and  a  confirming  fax  and  address  as  follows:

     If  to  iVillage:
     -----------------
     iVillage  Inc.
     212  Fifth  Avenue
     New  York,  NY  10010
     Tel:  (212)  206-3100
     Fax:  (212)  604-9133
     Attention:  General  Counsel

                                       15
<PAGE>

     If  to  Garden.com:
     ------------------
     Garden.com,  Inc.
     3301  Steck  Avenue
     Austin,  TX  78757
     Tel:  (512)  532-4000
     Fax:  (512)  532-4100
     Attention:  Finance

IN  WITNESS  WHEREOF,  the  parties  hereto  have  executed  and  delivered this
Agreement  as  of  the  date  first  above  written.

GARDEN.COM,  INC.                    IVILLAGE  INC.

Jim O'Connell                        Steven A. Elkes
------------------------             -------------------------------
(Name)                               (Name)

Director Online Marketing            Senior Vice President
------------------------             -------------------------------
(Title)                              (Title)

10/15/99                             10/15/99
------------------------             -------------------------------
(Date)                               (Date)

/s/ Jim O'Connell                    /s/ Steven A. Elkes
------------------------             -------------------------------
(Signature)                          (Signature)

                                       16

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