Document:

Trademark Coexistence Agreement dated as of December 29, 2005

 EXHIBIT 10.35 

TRADEMARK COEXISTENCE AGREEMENT 

This AGREEMENT is entered into as of this
19th day of December, 2005, by and between Alloy, Inc., a
Delaware corporation (hereinafter “Alloy”), and dELiA*s, Inc., a Delaware corporation (hereinafter “dELiA*s”). Alloy and dELiA*s are sometimes referred to herein individually as a “Party” or collectively as the
“Parties.” 
 WHEREAS, the Parties hereto have entered into that certain Distribution Agreement dated as of
December 9, 2005 (the “Distribution Agreement”) regarding the separation of the direct marketing and retail business currently conducted by dELiA*s and its Subsidiaries from the other businesses conducted by Alloy and its Subsidiaries
and the transfer by Alloy to dELiA*s of substantially all of the assets and liabilities of Alloy and its Subsidiaries related to such direct marketing and retail business, including stock and membership interests in certain Subsidiaries, followed by
the distribution of all of the shares of common stock of dELiA*s then held by Alloy to Alloy’s shareholders (any capitalized terms not defined herein shall have the meaning ascribed to such terms in the Distribution Agreement); 

WHEREAS, in connection with the transactions contemplated by the Distribution Agreement, the Parties have executed a Partial Trademark
Assignment creating a joint interest in certain trademarks reflecting the Parties’ actual and anticipated use of certain trademarks in commerce in connection with their respective goods and/or services; 

WHEREAS, the Parties wish to amicably confirm and acknowledge their respective rights to use and register the trademarks set forth on
Exhibit A hereto and any colorable imitations, variations or derivations thereof (the “Marks”). 
 NOW, THEREFORE, in consideration of
the promises and mutual obligations and undertakings set forth herein, the Parties hereto agree as follows: 
 1. The Parties
agree that, as between Alloy and dELiA*s, dELiA*s has the exclusive right to use the Marks throughout the world in connection with clothing, direct merchandising services (via catalogs and e-commerce websites), and mall-based retail store services
(“the dELiA*s Goods and Services”). The Parties agree that dELiA*s shall only use Marks in connection with the dELiA*s Goods and Services. 
  

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 2. The Parties agree that, as between Alloy and dELiA*s, Alloy and its Subsidiaries have the
exclusive right to use the Marks throughout the world in connection with the services providing targeted media and promotional programs for advertisers who want primarily to market to consumers through the use of, among other methods, print media,
display media boards, database marketing, email marketing, direct marketing campaigns through email or other media, websites, promotional events, and on-campus marketing programs, among others, and all other goods and services now or hereinafter
provided by Alloy or its Subsidiaries, other than the dELiA*s Good and Services (the “Alloy Goods and Services”). The Alloy Goods and Services shall include retail or merchandising services conducted on behalf of a third party to the
extent such services are offered as a component of a targeted media or promotional program as described above. The Parties agree that Alloy shall not use the Marks in connection with the dELiA*s Goods and Services. 

3. dELiA*s, its Subsidiaries, divisions and Affiliates, consent to the use and registration by Alloy of the Marks in connection with the
Alloy Goods and Services throughout the world and will refrain from taking any action or proceeding, legal or otherwise, that would hinder Alloy in its free and unfettered use and registration of the Marks in connection with the Alloy Goods and
Services. dELiA*s, its Subsidiaries, divisions and Affiliates will not challenge or contest in any manner Alloy’s mark or the registration or ownership of the Marks by Alloy with the Alloy Goods and Services. 

4. Alloy, its Subsidiaries, divisions and Affiliates consent to the use and registration by dELiA*s of the Marks in connection with the
dELiA*s Goods and Services throughout the world and will refrain from taking any action or proceeding, legal or otherwise, that would hinder dELiA*s in its free and unfettered use and registration of the Marks in connection with the dELiA*s Goods
and Services. Alloy, its Subsidiaries, divisions and Affiliates will not challenge or contest in any manner dELiA*s’ mark or the registration or ownership of the Marks by dELiA*s with the dELiA*s Goods and Services. 

 

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 5. In the event that dELiA*s’ applications or registrations for the Marks are cited
against Alloy’s applications for registration of the Marks with the Alloy Goods and Services and bar their registration, so long as this Agreement is in force and adhered to by Alloy, dELiA*s will cooperate with Alloy at Alloy’s expense by
providing its written consent, restricting its applications and registrations to the dELiA*s Goods and Services, or taking any other action reasonably necessary to permit registration of Alloy’s rights in the Marks with the Alloy Goods and
Services. 
 6. In the event that Alloy’s applications or registrations for the Marks are cited against dELiA*s’
applications for registration of the Marks with the dELiA*s Goods and Services and bar their registration, so long as this Agreement is in force and adhered to by dELiA*a, Alloy will cooperate with dELiA*s at dELiA*s’ expense by providing its
written consent, restricting its applications and registrations to the Alloy Goods and Services, or taking any other action reasonably necessary to permit registration of dELiA*s’ rights in the Marks with the dELiA*s Goods and Services.

 7. Alloy and dELiA*s agree that, except as otherwise expressly provided in any separate written agreement entered into
between the Parties, each will not associate itself with the other Party or the other Party’s Goods and Services. To that end, Alloy and dELiA*s agree that they will take reasonable steps to prevent confusion between their respective Goods and
Services, should such confusion occur in the future. 
 8. This Agreement will be binding on and inure to the benefit of the
Parties, their successors, assigns, licensees, Subsidiaries, divisions, Affiliates and all others acting by or through them or with or under their direction or in privity with them. This Agreement is likewise binding upon any permitted assignee of
the Marks by either Party. 
 9. This Agreement will be deemed to have been jointly drafted by the Parties and will be construed
in accordance with its fair meaning, and not strictly against any Party. 
 10. The Parties respectively represent and warrant
that they have the full legal right and authority to enter into this Agreement and to perform any obligations undertaken pursuant to this Agreement, that the persons signing on their behalf are legally authorized to do so, and that they have not
sold, assigned, or otherwise transferred, prior to the date of this Agreement, any claim or demand that they had or might have had against the other Party or Parties. 

 

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 11. This Agreement shall, unless the rights to all Joint Marks are consolidated with a
single Party, remain in full force and effect until the expiration of the last to expire of any rights in and to the Joint Marks in any country. 

12. In the event that a Party deems any action or omission by the other Party to be in default or breach of the terms of this Agreement,
such Party shall notify the other Party of such breach and the other Party shall have sixty (60) days to cure such breach. In the event that a timely cure of such breach has not been effected, the non-breaching party shall have available any
remedy in law or equity except for any remedies that would effect a modification or termination of all or any part of this Agreement. Any modifications to this Agreement shall only be effective if set forth in a writing signed by the parties hereto.
The Parties acknowledge that there will be no adequate remedy at law for either Party’s failure to comply with the terms herewith. Accordingly, in the event that either Party fails to comply with the terms of this Agreement and fails to cure
such breach within the time allowed, both Parties agree that the non-breaching Party shall have the right to seek to have any breach or default of this Agreement remedied by equitable relief by way of a temporary restraining order, preliminary
injunction, permanent injunction, and such other alternative relief as may be appropriate without the necessity of the non-breaching Party posting a bond or proving damages. Should either Party retain counsel for the purpose of preventing the breach
of any provision hereof, including, but not limited to: (i) by instituting any action or proceeding to enforce any provision hereof; (ii) for damages by reason of any alleged breach of any provision hereof; (iii) for a declaration of
such Party’s rights or obligations hereunder; (iv) for injunctive relief; or (v) for any other judicial remedy, then, if said matter is resolved by judicial determination, the prevailing Party shall be entitled to be reimbursed by the
other Party for all costs and expenses incurred thereby including, but not limited to, reasonable attorneys’ fees, costs, expert witness fees, and other litigation expenses as shall be fixed by a court of competent jurisdiction. 

13. This Agreement does not restrict or affect either Party’s right to enforce its respective marks or the rights therein against
any third party. 
 14. This Agreement shall be governed and construed in accordance with the laws of the New York, irrespective
of its choice of law principles. In the event that any legal action becomes necessary to enforce or interpret the terms of this Agreement, the Parties agree that such action shall be brought solely within a federal or state court located in New York
County, New York and the Parties hereby submit to the exclusive jurisdiction and venue of said courts. 
  

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 15. This Agreement does not create in any way any association, partnership, joint venture,
or relationship of principal and agent between the Parties. 
 16. The failure by any Party at any time to require performance
of any of the provisions of this Agreement will not affect such Party’s right later to require such performance. No written waiver in any one or more instances will (except as stated in such waiver) be deemed to be a further or continuing
waiver of any such condition or breach in other instances or a waiver of any condition or breach of any other term, covenant, representation or warranty. 

17. The territory of this Agreement shall be worldwide. 

18. If any provision of this Agreement is held to be void or unenforceable, in whole or in part, the court or tribunal so holding shall
reform the provision to make it enforceable while maintaining the spirit and goal of the provision and if the court or tribunal finds it cannot so reform that provision, such provision or part thereof shall be treated as severable leaving valid the
remainder of this Agreement. 
 19. This Agreement constitutes the entire understanding and agreement between the Parties and
there are no representations, warranties, promises or undertakings other than those contained herein. As to the subject matter hereof, this Agreement supersedes and cancels all previous agreements between the Parties hereto. No course of conduct or
dealing between the Parties shall act as a modification or waiver of any provision of this Agreement and no waiver or modification of any of the terms or provisions of this Agreement shall be valid, unless contained in a single written document
signed by both Parties. 
 20. Each Party shall perform any further acts and sign and deliver any further documents that are
reasonably necessary to effectuate the terms of this Agreement. 
 21. Any notice required to be given a Party under this
Agreement shall be deemed to be given only if in writing if delivered personally, or five (5) days after mailing. Notices shall be sent to the addresses set forth in the first paragraph of this Agreement. 

22. This Agreement may be executed in one or more counterparts, each of which shall be deemed to be an original and all of which together
shall constitute one agreement. 
  

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 23. The individuals who have executed this Agreement on behalf of the Parties expressly
represent and warrant that they are authorized to sign on behalf of the Party for purposes of binding their respective Party to this Agreement. 

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 IN WITNESS WHEREOF, the Parties executed this Agreement on the date set forth above.

  

									
	Alloy, Inc.	 		 	dELiA*s, Inc.
					
	By:	 	/s/ James K. Johnson	 		 	By:	 	/s/ Robert Bernard
	Name:	 	James K. Johnson	 		 	Name:	 	Robert Bernard
	Title:	 	COO & CEO	 		 	Title:	 	CEO

  

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 EXHIBIT A 

The Marks 

ALLOY 
 CCS

 dELiA*s 
  

 8WS Midway Holdings Stock Option Plan

 Exhibit 10.3 

WS MIDWAY HOLDINGS, INC. 

STOCK OPTION PLAN 

Section 1. Purpose 

The Plan authorizes the Committee to provide persons or entities that are providing, or have agreed to provide, services to the Company
or its Affiliates, who are in a position to contribute to the long-term success of the Company or its Affiliates, with Options to acquire Shares. The Company believes that this incentive program will cause those persons to increase their interest in
the welfare of the Company and its Affiliates, and aid in attracting, retaining and motivating persons of outstanding ability. 

Section 2. Definitions 

Capitalized terms used herein shall have the meanings set forth in this Section. 

(a) “Affiliate” shall mean any person or entity that, either directly or indirectly through one or more intermediaries,
(i) controls the Company, or (ii) is controlled by the Company or a person described in clause (i). 
 (b)
“Code” means the Internal Revenue Code of 1986, as amended. 
 (c) “Committee” shall mean the Compensation
Committee of the Board of Directors of the Company. 
 (d) “Company” shall mean WS Midway Holdings, Inc., a
corporation organized under the laws of the State of Delaware. 
 (e) “Employee” shall mean any person or entity that
is providing, or has agreed to provide, services to the Company or an Affiliate of the Company, whether as an employee, director or independent contractor. 

(f) “Fair Market Value” of a Share on any given date shall be determined by the Committee, in its discretion, provided, that
such value shall not be less than the fair market value within the meaning of Section 409A of the Code. 
 (g)
“Grantee” shall mean an Employee granted an Option under the Plan. 
 (h) “ISO” shall mean any Option or
portion thereof that meets the requirements of an incentive stock option under Section 422 of the Internal Revenue Code of 1986, as amended. 

(i) “Nonqualified Option” shall mean any Option or portion thereof that is not an ISO. 

(j) “Option Agreement” shall mean a written agreement between the Company and the Grantee, evidencing the grant of an Option
hereunder and containing such terms and conditions, not inconsistent with the express provisions of the Plan, as the Committee shall approve. 

(k) “Options” shall refer to Series A Options and Series B Options issued under and subject to the Plan. 

(l) “Performance-Based Vesting” shall have the meaning set forth in Section 5. 

(m) “Plan” shall mean this Option Plan as set forth herein and as amended from time to time. 

(n) “Sale of the Company” means the sale of the Company (whether by merger, consolidation, recapitalization, reorganization,
sale of securities, sale of assets or otherwise) in one transaction or a series of related transactions to a person or entity not an affiliate, directly or indirectly, of Wellspring Capital, pursuant to which such person or entity (together with its
affiliates) acquires (i) securities representing at least a majority of the voting power of all securities of the Company, assuming the conversion, exchange or exercise of all securities convertible, exchangeable or exercisable for or into
voting securities, or (ii) all or substantially all of the Company’s assets on a consolidated basis. 
 (o)
“Series A Options” shall be options issued under and subject to the Plan. One-half of the Series A Options shall be subject to Time-Based Vesting and one-half of the Series A Options shall be subject to Performance-Based Vesting, as set
forth in Section 5. 

 (p) “Series B Options” shall be options issued under and subject to the Plan. All
Series B Options shall be subject to Performance-Based Vesting, as set forth in Section 5. 
 (q) “Share” shall
mean a share of common stock of the Company. 
 (r) “Stockholders Agreement” shall mean the Stockholders Agreement,
dated as of March 8, 2006, among the Company and its stockholders, as the same may thereafter be amended from time to time. 

(s) “Time-Based Vesting” shall have the meaning set forth in Section 5. 

(t) “Wellspring Capital” means Wellspring Capital Partners III, LP. 

(u) “Wellspring IRR” shall equal the discount rate (compounded annually) which causes (i) the present value as of
March 8, 2006 of all amounts received by Wellspring Capital and its affiliates in respect of the sale, exchange or redemption of their Shares, plus any dividends, to equal (ii) the present value as of March 8, 2006 of all equity
investments in the Company made by Wellspring Capital and its affiliates. 
 (v) “Wellspring Liquidity Event” means a
sale, exchange or redemption of substantially all Shares held by Wellspring Capital and its affiliates pursuant to which Wellspring Capital and its affiliates receive cash in respect of such Shares. 

Section 3. Shares Available under the Plan 

Subject to the provisions of Section 7, the total number of Shares with respect to which Options may be granted under the Plan shall
not exceed 19,076.47, inclusive of both Series A Options and Series B Options. If, prior to exercise, any Options are forfeited, lapse or terminate for any reason, the Shares covered thereby may again be available for Option grants under the Plan.

 Section 4. Administration of the Plan 

(a) Authority of the Committee. The Plan shall be administered by the Committee. The Committee shall have full and final authority
to take the following actions, in each case subject to and consistent with the provisions of the Plan: 
 (i) to
select the Employees to whom Options may be granted; 
 (ii) to determine the number of Shares subject to each
such Option; 
 (iii) to determine the terms and conditions of any Option granted under the Plan, including the
exercise price, conditions relating to exercise, and termination of the right to exercise; 
 (iv) to determine
the restrictions or conditions related to the delivery, holding and disposition of Shares acquired upon exercise of an Option; 

(v) to prescribe the form of each Option Agreement; 

(vi) to adopt, amend, suspend, waive and rescind such rules and regulations and appoint such agents as the Committee may
deem necessary or advisable to administer the Plan; 
 (vii) to correct any defect or supply any omission or
reconcile any inconsistency in the Plan and to construe and interpret the Plan and any Option, Option Agreement or other instrument hereunder; and 

(viii) to make all other decisions and determinations as may be required under the terms of the Plan or as the Committee
may deem necessary or advisable for the administration of the Plan. 
 (b) Manner of Exercise of Committee Authority. Any
action of the Committee with respect to the Plan shall be final, conclusive and binding on all persons, including the Company, its Affiliates, Grantees, and any person claiming any rights under the Plan from or through any Grantee, except to the
extent the Committee may subsequently modify, or take further action not inconsistent with, its prior action. If not specified in the Plan, the time at which the Committee must or may make any determination shall be determined by the Committee, and
any such determination may thereafter be modified by the Committee (subject to Section 10). The express grant of any specific power to the Committee, and the taking of any action by the Committee, shall not be construed as limiting any power or
authority of the Committee. The Committee may delegate to officers or managers of the Company or any Affiliate of the Company the authority, subject to such terms as the Committee shall determine, to perform such functions as the Committee may
determine, to the extent permitted under applicable law. 

 (c) Limitation of Liability. Each member of the Committee shall be entitled to, in
good faith, rely or act upon any report or other information furnished to him by any officer or other employee of the Company or any of its Affiliates, the Company’s independent certified public accountants or any executive compensation
consultant, legal counsel or other professional retained by the Company to assist in the administration of the Plan. To the fullest extent permitted by applicable law, no member of the Committee, nor any officer or employee of the Company acting on
behalf of the Committee, shall be personally liable for any action, determination or interpretation taken or made in good faith with respect to the Plan, and all members of the Committee and any officer or employee of the Company acting on its
behalf shall, to the extent permitted by law, be fully indemnified and protected by the Company with respect to any such action, determination or interpretation. 

Section 5. Option Terms. 

Unless otherwise determined by the Committee and set forth in an Option Agreement, Options granted under the Plan shall contain the
following terms and conditions: 
 (a) Exercise Price. The exercise price per Share subject to an Option granted to an
Employee shall be not less than the Fair Market Value per Share as of the date the Option is granted. 
 (b) Vesting.
Each Series A Option that is designated as subject to Time-Based Vesting (which shall equal one-half of the total Series A Options) shall vest ratably over a period of five years, commencing on the date of the Series A Option grant. Vesting as of
any vesting date shall be conditional on continued employment through the vesting date. Notwithstanding the foregoing, upon a Sale of the Company or a Wellspring Liquidity Event, all Series A Options then outstanding that are subject to Time-Based
Vesting shall become fully vested. 
 As to the portion of each Series A Option that is designated as subject to
Performance-Based Vesting (which shall equal one-half of the total Series A Options), each option shall vest only upon a Sale of the Company or a Wellspring Liquidity Event, to the extent that (i) the Series A Option Grantee is employed through
the date of such Sale of the Company or Wellspring Liquidity Event, and (ii) the Wellspring IRR associated with such Sale of the Company or Wellspring Liquidity Event exceeds 15%. Series A Options then outstanding shall vest ratably only up to
the point that any further vesting (and assumed exercise) would cause the Wellspring IRR to fall below 15%. In the event that no Sale of the Company or Wellspring Liquidity Event occurs within five years of the date of this Plan, the Company will be
valued by a third party, at the discretion of the Committee, for purposes of determining the implied Wellspring IRR, which shall then be used to determine vesting of Performance-Based Vesting Series A Options in accordance with this paragraph, as if
a Wellspring Liquidity Event had occurred on the fifth anniversary of the date of this Plan. 
 Each Series B Option shall vest
only upon a Sale of the Company or a Wellspring Liquidity Event, to the extent that (i) the Series B Option Grantee is employed through the date of such Sale of the Company or Wellspring Liquidity Event, (ii) all Series A Options have or
will concurrently become vested, and (iii) the Wellspring IRR associated with such Sale of the Company or Wellspring Liquidity Event exceeds 25%. Series B Options then outstanding shall vest ratably only up to the point that any further vesting
(and assumed exercise) would cause the Wellspring IRR to fall below 25%. 
 (c) Termination. Unless otherwise determined
by the Committee at the time of grant of such Option, each Option shall terminate on the tenth anniversary of the date of grant 

(d) Tax Status. Each Option granted under the Plan shall be treated as a Nonqualified Option. 

Section 6. Exercise of Options 

(a) Only the vested portion of any Option may be exercised. A Grantee shall exercise an Option by delivery of written notice to the
Company setting forth the number of Shares with respect to which the Option is to be exercised, together with a check payable to the order of the Company for an amount equal to the exercise price for such Shares; provided, however, that in lieu of
providing such check, the Grantee may utilize a cashless exercise in which the Grantee will be issued a number of Shares equal to N(FMV-EP)/FMV, where N is the number of Shares issuable upon exercise, FMV is the Fair Market Value of one Share on the
date of exercise and EP is the exercise price of the Option being exercised. 
 (b) Before the Company issues any Shares to a
Grantee pursuant to the exercise of an Option, the Company shall have the right to require that the Grantee make such provision, or furnish the Company such authorization, necessary or desirable so that the Company may satisfy its obligation under
applicable income tax laws to withhold for income or other taxes due upon or incident to such exercise. The Committee, may, in its discretion, permit such withholding obligation to be satisfied through the withholding of Shares that would otherwise
be delivered upon exercise of the Option. 

 (c) If a Grantee dies or becomes disabled prior to the termination of an Option without
having exercised the Option as to all of the then vested portion thereof, the Option may be exercised with respect to such vested portion all or a portion by (i) the Grantee’s estate or a person who acquired the right to exercise the
Option by bequest or inheritance or by reason of the death of the Grantee in the event of the Grantee’s death, or (ii) the Grantee or his personal representative or attorney-in-fact in the event of the Grantee’s disability, subject to
the other terms of the Option Agreement and applicable laws, rules and regulations. 
 (d) As a condition to the grant of an
Option or delivery of any Shares upon exercise of an Option, the Company shall have the right to require that the Grantee become party to the Stockholders Agreement, or any similar or successor agreement. 

Section 7. Adjustment Upon Changes in Capitalization 

In the event any recapitalization, forward or reverse split, reorganization, merger, consolidation, spin-off, combination, repurchase, or
exchange of Shares or other securities, any stock dividend or other special and nonrecurring dividend or distribution (whether in the form of cash, securities or other property), liquidation, dissolution, or other similar transactions or events,
affects the Shares such that an adjustment is appropriate in order to prevent dilution or enlargement of the rights of Grantees under the Plan, then the Committee shall make equitable adjustment in (i) the number and kind of Shares deemed to be
available thereafter for grants of Options under Section 3, (ii) the number and kind of Shares that may be delivered or deliverable in respect of outstanding Options, or (iii) the exercise price. In addition, the Committee is
authorized to make adjustments in the terms and conditions of, and the criteria included in, Options (including, without limitation, cancellation of Options in exchange for the in-the-money value, if any, of the vested portion thereof, cancellation
of unvested and/or out-of-the-money options, substitution of Options using securities of a successor or other entity, or acceleration of the time that Options expire) in recognition of unusual or nonrecurring events (including, without limitation, a
Sale of the Company, a Wellspring Liquidity Event, or an event described in the preceding sentence) affecting the Company or any Affiliate of the Company or the financial statements of the Company or any Affiliate of the Company, or in response to
changes in applicable laws, regulations or accounting principles. 
 Section 8. Restrictions on Issuing Shares. 

No Shares shall be issued or transferred to a Grantee under the Plan unless and until all applicable legal requirements have been
complied with to the satisfaction of the Committee. The Committee shall have the right to condition the exercise of any Option on the Grantee’s undertaking in writing to comply with such restrictions on any subsequent disposition of the Shares
issued or transferred thereunder as the Committee shall deem necessary or advisable as a result of any applicable law, regulation, official interpretation thereof, or any underwriting agreement. 

Section 9. General Provisions 

(a) Each Option shall be evidenced by an Option Agreement. The terms and provisions of such certificates may vary among Grantees and
among different Options granted to the same Grantee. 
 (b) The grant of an Option in any year shall not give the Grantee any
right to similar grants in future years, any right to continue such Grantee’s employment relationship with the Company or its Affiliates, or, until such Option is exercised and Shares are issued, any rights as a stockholder of the Company. All
Grantees shall remain subject to discharge to the same extent as if the Plan were not in effect. For purposes of the Plan, a sale of any Affiliate of the Company that employs or engages a Grantee shall be treated as the termination of such
Grantee’s employment or engagement. 
 (c) No Grantee, and no beneficiary or other persons claiming under or through the
Grantee, shall have any right, title or interest by reason of any Option to any particular assets of the Company or Affiliates of the Company, or any Shares allocated or reserved for the purposes of the Plan or subject to any Option except as set
forth herein. The Company shall not be required to establish any fund or make any other segregation of assets to assure satisfaction of the Company’s obligations under the Plan. 

(d) No Option may be sold, transferred, assigned, pledged or otherwise encumbered, except by will or the laws of descent and
distribution, and an Option shall be exercisable during the Grantee’s lifetime only by the Grantee. Upon a Grantee’s death, the estate or other beneficiary of such deceased Grantee shall be subject to all the terms and conditions of the
Plan and Option Agreement, including the provisions relating to the termination of the right to exercise the Option. 
 Section 10.
Amendment or Termination 
 The Committee may, at any time, alter, amend, suspend, discontinue or terminate this Plan;
provided, however, that, except as provided in Section 7, no such action shall adversely affect the rights of Grantees with respect to Options previously granted hereunder. 

 Section 11. Section 409A. 

To the extent this Plan provides for nonqualified deferred compensation, it is intended to satisfy the provisions of Section 409A of
the Code and related regulations. If any provision herein results in the imposition of an excise tax on any Grantee under Section 409A of the Code, any such provision will be reformed to avoid any such imposition in such manner as the Committee
determines is appropriate to comply with Section 409A of the Code. 
 Section 12. Date of Plan. 

This Plan shall be dated as of December 11, 2006. 

 FIRST AMENDMENT TO STOCK OPTION PLAN 

1. Section 5(c) of the Dave & Buster’s Holdings, Inc. Stock Option Plan (the “Plan”) shall be modified in its entirety to
provide as follows: 
 (c) Termination. Unless otherwise determined by the Committee at the time of
grant of an Option, each (x) non-vested Option shall terminate on the earlier of (A) the
10th anniversary of the date of grant or (B) the day
on which Grantee is no longer employed or engaged by the Company and (y) each vested Option shall terminate on the earliest of: 

(i) the day on which the Grantee is no longer employed or engaged by the Company or an Affiliate due to the termination of such employment
or engagement for cause. 
 (ii) the
31st day following the date the Grantee is no longer
employed or engaged by the Company or an Affiliate due to the termination of such employment or engagement upon notice to the Company by the Grantee without good reason having been shown. 

(iii) the
366th day following the date the Grantee is no longer
employed or engaged by the Company or an Affiliate by reason of death, disability, or due to the termination of such employment or engagement (x) by the Grantee for good reason having been shown or (y) by the Company for a reason other
than for cause. 
 (iv) the
10th anniversary of the date of grant. 

2. Pursuant to the provisions of Section 10 of the Plan, the modifications contained herein shall not adversely affect the rights of Grantees
with respect to Options previously granted pursuant to the Plan. 
 3. This First Amendment to Stock Option Plan is entered into as of
August 3, 2009.

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