Document:

Amended and Restated Exclusive Purchase Right Agreement dated July 20, 2004

 Exhibit 10.16 
  
 Amended and Restated Exclusive Purchase Right Agreement 
  

			
	 eLong.Inc (hereinafter “Party A”)

	 Registered Address:
	  	4th Floor, Hutchence David Century Garden, George Town, Grand Cayman, Cayman
Islands.
		
	 Qu Zhi (hereinafter “Party B”)
	  	 
	 Address:
	  	Room 2004 No.3 Building, Dushijingdian Garden, Gaobeidianbei Street, Chaoyang District, Beijing
	 ID No.:
	  	11010897307116344
	
	 Beijing eLong Information Technology Co., Ltd (hereinafter “Party C”)

	 Registered Address:
	  	109, 1st Floor, Ji An Mansion, 68 South Xue Yuan Road, Haidian District, Beijing.
	 Legal Representative:
	  	Tang Yue
	
	 eLongNet Information Technology (Beijing) Co., Ltd. (hereinafter “Party D”)

	 Registered Address:
	  	10 Jiu Xian Qiao Road, Chaoyang District, Beijing.
	 Legal Representative:
	  	Tang Yue

  
 WHEREAS: 
  
 1.    Party A is a company registered and established in Cayman
Islands; Party B is a PRC resident; Party C is a limited liability company established and validly existing in accordance with PRC laws, and of which 25% equity interest is held by Party B; Party D is a wholly foreign owned enterprise established
and validly existing in accordance with PRC laws, and is a wholly owned company of Party A. 
  
 2.    “Agreement” was entered into by and between Party B and Party D dated as of August 22, 2003, and according to which Party D provided to Party B funds for Party B to invest in Party C;
“Subscribing Agreement” (hereinafter the “Original Subscribing Agreement”) was entered into by and between Party B and Party D dated as of August 23, 2003, and according to which Party B offered Party D the right to exclusively
purchase Party C’s equity interest held by Party B at a price of RMB250,000, and Party D paid RMB1 to Party A as consideration. 
  
 3.    “Loan Agreement” (hereinafter the “Loan Agreement”) was entered into by and between Party A and Party B dated as of
March 5, 2004, and according to which Party A provided a loan to Party B to refund to Party D for the funds and investment made by Party D. 
  
 4.    Party B is willing to grant to Party A the subscribing right of Party C’s equity interest held by Party B, and in the meantime, Party
D and Party B agree to unconditionally terminate the terms and conditions under the Original Subscribing Agreement in order for Party A to enjoy the subscribing right of the equity interest held by Party B under the terms and conditions hereof. The
parties agree to sign the agreement on March 5, 2004 and make it substitute the Original Subscribing Agreement. 
  

 1 

 5.    The parties agree to conduct the following amendment and restatement on the agreement

  
 NOW, THEREFORE, the parties hereby agree on July 20, 2004 as follows:

  
 Chapter One.    Purchases and Sale of Equity
Interest 
  
 1.1    Authorizations 
  
 Party B
hereby irrevocably delivers to Party A, under the laws of the PRC, an irrevocable sole authority (“Purchase Right of Equity Interest”) of, following the steps decided by Party A, and the price specified in Item 1.3 of this Agreement,
purchasing by Party A or by one or more persons designated by Party A (the “Designated Persons”) at any time from Party B of its all or part of the equity interest of Party C. Besides Party A and the Designated Persons, any third party
does not have such Purchase Right of Equity Interest. Party C hereby agrees the delivery of Purchase Right of Equity Interest from Party B to Party A. As specified in this and this agreement, the “person” has the meaning of a person,
corporation, joint venture, partnership, enterprise, trust or non-corporation organization. 
  
 1.2    Steps 
  
 Upon and
subject to the laws and regulations of PRC, Party A may send a written notice (the “Notice of Purchase of Equity Interest”) to Party B upon its performance of purchase to explain in detail the way of purchase. 
  
 1.3    Purchase Price 
  
 Except as requested by law to evaluate, the price of the purchased equity interest
(“Purchase Price”) shall be an equivalent of the actual amount of the purchased equity interest contributed by Party B. 
  
 1.4    Transfer of the Purchased Equity Interest 
  
 Every time upon Party A’s performance of the Purchase Right of Equity Interest: 
  
 (a)    Party B shall supervise and urge Party C to
convene the shareholders meeting, and during the meeting, to pass the decision or resolution to transfer the equity interest from Party B to Party A and/or the Designated Persons; 
  
 (b)    Party B shall, upon the terms and conditions of this agreement and the Notice of Purchase
of Equity Interest, enter into a equity interest transfer agreement with Party A (or, in applicable situation, the Designated Persons); and 
  
 (c)    The related parties shall execute all other requisite contracts, agreements or documents, acquire all requisite approval
and consent of the government, and, without any security interest, perform all requisite action to transfer the valid ownership of the purchased equity interest to Party A and/or the Designated Person, and to cause Party A and/or the Designated
Person to be the registered owner of the purchased equity interest. For this and this agreement, “Security Interest” has the meaning of security, mortgage, right or interest of the third party, any purchase right of equity interest, right
of acquisition, prior purchase right, right of set-off, ownership detainment or other security arrangements. To further define the meaning, it does not include any security interest subject to this agreement or the equity interest pledge contract of
Party B. As described in this and this agreement, “the Equity Interest Pledge Agreement of Party B” has the meaning of the Equity Interest Pledge Agreement entered into by Party D and Party B dated as of the execution date of this
agreement. According to the said agreement, to secure Party C to perform the obligations subject to the Exclusive Technology Service Agreement entered into between Party C and Party D, Party B pledges all its equity interest in Party C to Party D.

  

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 1.5    Payment 
  
 Whereas contemplated in the Loan Agreement, any proceeds gained by Party B from the transfer of its equity interest in Party C shall
be used, according to the Loan Agreement, as the payment to its loan borrowed from Party A. Therefore, except otherwise other arrangement shall be applied according to the applicable law, upon the performance of the Purchase Right of Equity Interest
by Party A, the Purchase Price shall be used as the payment for the principal as well as the interests from Party B to Party A subject to the loan. Party A does not need pay the Purchase Price to Party B anymore. 
  
 Chapter Two.    Promises Relating Equity
Interest 
  
 2.1    Promises Relating Party C 
  
 Party B and Party C hereby promise: 
  
 (a)    Without prior written consent by Party A, not, in any form, to complement, change or renew the Articles of the Association of Party C, to increase or decrease registered capital of the corporation, or to change
the structure of the registered capital in any other forms; 
  
 (b)    Following kind finance and business standard and tradition, to maintain the exist of the corporation, prudently and effectively operate business and process affairs; 
  
 (c)    Without prior written consent by Party A,
not, dated from the execution date of this Agreement, to sale, transfer, mortgage or dispose in any other form any assets, legitimate or beneficial interest of business or income of Party C, or to approve any other security interest set on it;

  
 (d)    Without prior written notice
by Party A, no debt shall take place, be inherited, be guaranteed, or be allowed to exist, with the exception of: (i) debt from normal or daily business but not from borrowing; and (ii) debt having been disclosed to Party A or having gained written
consent from Party A; 
  
 (e)    To
normally operate all business to maintain the asset value of Party C, without doing or otherwise any action that sufficiently affects the operation and asset value; 
  
 (f)    Without prior written consent by Party A, not to enter into any material contract, with the
exception of the contract entered into during the normal business (as in this paragraph, a contract with a value more than a hundred thousand Yuan (RMB 100,000) shall be deemed as a material contract); 
  
 (g)    Without prior written consent by Party A,
not to provide loan or credit loan to anyone; 
  
 (h)    Upon the request of Party A, to provide all operation and finance materials relevant to Party C; 
  
 (i)    Without prior written consent by Party A, Party C shall not to merger or associate with any person, or purchase any
Person or invest in any Person; 
  
 (j)    To notify Party A immediately the occurrence or the probable occurrence of the litigation, arbitration or administrative procedure related to the assets, business and income of Party C; 
  
 (k)    In order to keep the ownership of Party C
to all its assets, to execute all requisite or appropriate documents, do all requisite or appropriate action, and advance all requisite or appropriate accusation, or make requisite or appropriate plea for all claims; 
  
 (l)    Without prior written notice by Party A,
not to assign stock interests to shareholders in any form, but upon the request of Party A, to assign all its assignable profits to their own shareholders; 
  

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 2.2    Promises Relating Party B 
  
 Party B promises: 
  
 (a)    Without prior written consent by Party A,
dated from the execution date of this Agreement, not to sale, transfer, mortgage or dispose in any other form any legitimate or beneficial interest of equity interest, or to approve any other security interest set on it, with the exception of the
pledge set on the equity interest of Party B subject to Equity Interest Pledge Contract of Party B; 
  
 (b)    Without prior written notice by Party A, not to cause the Board of Shareholders commissioned by Party C not to approve or
execute any approving document to, sale, transfer, mortgage or dispose in any other form any legitimate or beneficial interest of equity interest, or to approve any other security interest set on it, with the exception of such actions made to Party
A or the designated person of Party A; 
  
 (c)    To cause the Board of Shareholders commissioned by it not to approve or execute any approving document for Party C to, with no prior written notice by Party A, merger or associate with any person, or purchase any
person or invest in any person; 
  
 (d)    To notify Party A the occurrence or the probable occurrence of the litigation, arbitration or administrative procedure related to the equity interest owned by it; 
  
 (e)    To cause the Board of Shareholders
commissioned by it to vote to approve the transfer of the Purchased Equity Interest subject to this Agreement; 
  
 (f)    In order to keep its ownership of the equity interest, to execute all requisite or appropriate documents, do all
requisite or appropriate action, and advance all requisite or appropriate accusation, or make requisite or appropriate plea for all claims; 
  
 (g)    Upon the request of Party A, to commission any person designated Party D to be the member of the board of directors of
Party C; 
  
 (h)    Upon the request of
Party A at any time, to immediately transfer its equity interest to the representatives designated by Party A unconditionally and at any time, and abandon its prior purchase right of such equity interest transferring to another available
shareholder; 
  
 (i)    To prudently
comply with the terms and conditions of this Agreement and other contracts entered into totally or respectively by Party B, Party C and Party A., to actually perform all obligations under these contracts, without doing or otherwise any action that
sufficiently affects the validity and enforceability of these contracts; 
  
 2.3    Promises Relating Party D 
  
 Considering Party B has impawned the stockholder’s right of Party C, hold by Party B, to Party D. Party D agrees that in case Party A exercises the right of purchasing stockholder’s right during the validity period of Equity
Interest Pledge Agreement, Party B shall transfer the stockholder’s right to Party A or other appointed personnel in accordance with the agreement, the aforesaid transformation shall not be bound by the regulation that the transformation of
Party B’s stockholder’s right shall be limited, in the Equity Interest Pledge Agreement. 
  
 3.    Representations and Warranties 
  
 Representations and Warranties of Party B and Party C 
  
 Dated as of the execution date of this agreement and every transferring date, Party B and Party
C hereby represents and warrants together and respectively to Party A as follows: 
  
 (a)    It has the power and ability to enter into and deliver this agreement, and any equity interest-transferring agreement
(“Transferring Agreement”, respectively) having it as 

  

 4 

 
a party, for every single transfer of the purchased equity interest according to this agreement, and to perform its obligations under this agreement and any
Transferring Agreement. upon execution, this agreement and the Transferring Agreement having it as a party constitute a legal, valid and binding obligation of it enforceable against it in accordance with its terms; 
  
 (b)    The execution, delivery of this agreement
and any Transferring Agreement and performance of the obligations under this agreement and any Transferring Agreement do not: (i) cause to violate any relevant laws of PRC; (ii) constitute a conflict with its articles of association or other
organizational documents; (iii) cause to breach any contract or instruments to which it is a party or having binding obligation on it, or cause to breach any contract or instruments to which it is a party or having binding obligation on it; (iv)
cause to violate relevant authorization of any consent or approval to it and/or any continuing valid condition; or (v) cause any consent or approval authorized to it to be suspended, removed, or into which other requests be added; 
  
 (c)    Party C bears the kind and sellable
ownership of all assets. Party C does not set any security interest on the said assets; 
  
 (d)    Party C does not have any undischarged debt, with the exception of (i) debt from its normal business; and (ii) debt
having been disclosed to Party A and having gained written consent from Party A; 
  
 (e)    Party C abides by all laws and regulations applicable to the purchase of assets; 
  
 (f)    No litigation, arbitration or
administrative procedure relating to equity interest, assets of Party C or the corporation is underway or to be decided or to probably take place; 
  
 (g)    It bears the kind and sellable ownership of its equity interest, it does not set any security interest on the said assets

  
 4.    Effective Date 
  
 This Agreement shall be effectively dated from the execution date, and come into
effect from January 1, 2004 as the parties confirmed, with the term of effect as 20 years. Since the effective date, the Original Subscribing Agreement between Party B and Party D shall terminate, the rights and obligations under the Original
Subscribing Agreement shall be released and in the meantime, neither party shall be responsible for the termination of the Original Subscribing Agreement. 
  
 5.    Applicable Law and Dispute Resolution 
  
 5.1    Applicable Law 
  
 The execution, validity, the construing and performance of this agreement, and resolution of the disputes under this agreement, shall be in
accordance with officially published and publicly attainable laws of PRC (“PRC laws”). Issues not regulated by the PRC laws shall apply international legal rules and conventions. 
  
 5.2    Dispute Resolution 
  
 (a)    Any dispute, tangle or claim arising from
the agreement or relating with the agreement (including any issue relating with the existence, validity or termination of the agreement) should be submitted to China International Economic and Trade Arbitration Commission (the “Arbitration
Commission”). Arbitration Commission shall conduct arbitration in accordance with the current effective rules of arbitration application. The arbitration award shall be final and binding upon both parties. 
  
 (b)    Arbitration place shall be in Beijing, PRC.

  

 5 

 (c)    Arbitration language shall be English. 
  
 (d)    The court of arbitration shall compose of
three arbitrators. Both parties should respectively appoint an arbitrator, the chairman of the court of arbitration shall be appointed by both parties through consultation. In case both parties do not coincide in opinion of the person selected for
the chief arbitrator within twenty days from the date of their respectively appoint a arbitrator, the director of Arbitration Commission shall have right to appoint the chief arbitrator. The chief arbitrator shall not be Chinese citizen or United
State citizen. 
  
 (e)    Both parties
agreed that the court of arbitration established according to the regulation shall have right to provide actually performed relief on the proper situation according with PRC Law (including but not being limited to Law of Contract of the
People’s Republic of China). For the avoidance of doubt, both parties further that any court having jurisdiction (including PRC Court) shall carry out the arbitral award of actual performance issued by the court of arbitration. 
  
 (f)    Both parties agreed to conduct arbitration
in accordance with this regulation, and irrepealably abstain the right to appeal, reexamine or prosecute to national court or other administration of justice in any form, and the precondition shall be that the aforesaid waiver is effective. However
the waiver of both parties does not include any post-arbitration injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out
any arbitral award. 
  
 6.    Taxes and Expenses

  
 Every party shall, according to laws of PRC, bear any and all
transferring and registering taxes, costs and expenses for the preparation and execution of this agreement and all Transferring Agreements, and those arising from or imposed on the party, to complete the transactions of this agreement and all
Transferring Agreements. 
  
 7.    Notices

  
 This agreement requests that notices or other communications sent by
any party or corporation shall be written in Chinese, and be delivered in person, by mail or telecopy to other parties at the following addresses or other specified addresses noticed by other parties to the party. The date deemed to be duly given or
made shall be confirmed as follows: (a) for notices delivered in person, the date of delivery shall be deemed as having been duly given or made; (b) for notices delivered by mail, the tenth day of the delivery date of air certified mail with postage
prepaid (as shown on stamp) or the fourth day of the delivery date to an internationally certified delivery institution shall be deemed as having been duly given or made; and (c) for notices by telecopy, the receipt date showed on the delivery
confirming paper of the relevant document shall be deemed as having been duly given or made. 
  

 6 

			
	 Party A:
	  	eLong.Inc
	 Address:
	  	4th Floor, Hutchence David Century Garden, George Town, Grand Cayman, Cayman
Islands.
		
	 Party B:
	  	Qu Zhi
	 Address:
	  	Room 2004 No.3 Building, Dushijingdian Garden, Gaobeidianbei Street, Chaoyang District, Beijing, P. R. China
	 Fax:
	  	 
	 Tel:
	  	13901087129
		
	 Party C:
	  	Beijing eLong Information Technology Co., Ltd
	 Address:
	  	10 Jiu Xian Qiao Road, Chaoyang District, Beijing
	 Fax:
	  	64312801
	 Tel:
	  	58602288
	 Addressee:
	  	Tang Yue
		
	 Party D:
	  	eLongNet Information Technology (Beijing) Co., Ltd.
	 Address:
	  	10 Jiu Xian Qiao Road, Chaoyang District, Beijing
	 Fax:
	  	64312801
	 Tel:
	  	58602288
	 Addressee:
	  	Tang Yue

  
 8.    Confidentiality 
  
 Both the
parties admit and confirm any oral or written materials exchanged by the parties relating to this agreement are confidential. Both parties shall maintain the secrecy and confidentiality of all such materials. Without written approval by the other
party, the party shall not disclose to ay third party any relevant materials, but with the exception of the following: (a) the public know or may know such materials (but not disclosed by the party accepting the materials); (b) materials needed to
be disclosed subject to ordinance or listing rules or precedents of stock exchange; or (c) any party necessarily discloses materials to its legal or financial consultant relating the transaction of this agreement, and this legal or financial
consultant shall have the obligation of confidentiality similar to that set forth in this. The breach of the obligation of confidentiality by staff or employed institution of any party shall be deemed as the breach of such obligation by that party,
and by whom the liabilities for breach shall be bored. No matter this agreement may terminate by any reason, this shall continue in force and effect. 
  
 9.    Further Warranties 
  
 The Parties agree to promptly execute documents reasonably requisite to the performance of the provisions and the aim of this agreement or documents beneficial to
it, and to take actions reasonably requisite to the performance of the provisions and the aim of this agreement or actions beneficial to it. 
  
 10.    Miscellaneous 
  
 10.1    Amendment, Modification and Supplement 
  
 Upon amendment, modification and supplement of this agreement shall be subject to the written agreement executed by
each party. 
  

 7 

 10.2    Observance of Laws and Regulations 
  
 The parties of the contract shall observe and make sure the operation
of each party fully observe all laws and regulations of PRC officially published and publicly gainable. 
  
 10.3    Entire Contract 
  
 Except the written amendment, supplement and modification of this agreement following the date of execution, this agreement and attachments 1
constitute the entire contract of the parties hereto with respect to the object hereof and supersedes all prior oral or written agreements, representation and contracts with respect to the object hereof. 
  
 10.4    Headings 
  
 The headings contained in this agreement are for convenience of
reference only and shall not affect the interpretation, explanation or in any other way the meaning of the provisions of this agreement. 
  
 10.5    Language 
  
 This agreement is executed by Chinese in four copies. 
  
 10.6    Severability 
  
 If any one or more provisions of this agreement are judged as invalid, illegal or nonenforceable in any way according to any laws or regulations,
the validity, legality and enforceability of other provisions hereof shall not be affected or impaired in any way. All parties shall, through sincere consultation, urge to replace those invalid, illegal or non-enforceable provisions with valid ones,
and from such valid provisions, similar economic effects shall be tried to reach as from those invalid, illegal or non-enforceable provisions. 
  
 10.7    Successor 
  
 This Contract shall bind and benefit the successor of each party and the transferee allowed by each party. 
  
 10.8    Survival 
  
 (a)    Any obligation taking place or at term
hereof prior to the end or termination ahead of the end of this agreement shall continue in force and effect notwithstanding the occurrence of the end or termination ahead of the end of the agreement. 
  
 (b)    Item 5, Item 7 and Item 10.8 hereof shall
continue in force and effect after the termination of this agreement. 
  
 10.9    Waiver 
  
 Any party to this agreement may waive the terms and conditions of this agreement. Such waiver shall be valid only if set forth in an instrument in writing signed by the party or parties to be bound thereby. Any waiver by a party to the
breach hereof by other parties in certain situation shall not be construed as a waiver to any similar breach by other parties in other situation. 
  

 8 

 IN WITNESS THEREFORE, the parties hereof have caused this agreement to be executed by their duly authorized
representatives as of the date first written above. 
  
 Party
A:    eLong.Inc 
 Signature of Authorized Representative:    /s/ 
  
 Party B:    Qu Zhi 
 Signature:    /s/ 
  
 Party C:    Beijing eLong Information Technology Co., Ltd 
 Signature of Authorized Representative:    /s/ 
 Official Seal:    /s/ 
  
 Party D:    eLongNet Information Technology (Beijing) Co., Ltd. 

Signature of Authorized Representative:    /s/ 
 Official
Seal:    /s/ 
  

 9Cooperative Agreement dated July 20, 2004

 Exhibit 10.17 
  
 Cooperative Agreement 
  
 This Cooperation Agreement is entered into on the day of July 20, 2004 in Beijing among the following parties: 
  

			
	Party A:	  	Beijing Asia Media Interactive Advertising Co., Ltd. (hereinafter “Party A”)
	Address:	  	203, B Xingke Mansion, 10 Jiuxianqiao Road, Chaoyang District, Beijing
	Legal Representative:	  	Tang Yue
		
	Party B:	  	Beijing eLong Information Technology Co., Ltd (hereinafter “Party B”)
	Address:	  	Room 109, Jian Tower, No. 68 Xueyuannan Street Haidian District Beijing
	Legal Representative:	  	Tang Yue

  
 Whereas: 
  
 1.    Party A is a wholly domestic-owned enterprise with valid
existence registered under PRC laws and regulations, approved by Chao Yan Branch, Beijing Administrative Bureau of Industry and Commence, Party A may engage in advertising design, production, distribution and agency service (advertising business
license number: Jing Chao Business Certification No. 625). 
  
 2.    Party B is a wholly domestic-owned company with valid existence registered under PRC laws and regulations, approved by Beijing Communication Administration, may engage in Internet information service business
(license number: Jing ICP Certification No.010011), and possess and operate the website of www.elong.com (hereinafter elong.com) and the calling center. 
  
 3.    Party B agreed to supply Internet Network space and information service to Party A, and help Party A to
develop advertising operation; Party A agreed to accept the aforesaid Network space and information service provided by Party B. Party A and Party B have signed “WebPages Space Tenancy Agreement” on November
1st 2002, now both parties agree to amend and restate the agreement, come to the cooperation agreement, and replace the aforesaid
“WebPages Space Tenancy Agreement” with the cooperation agreement. 
  
 Therefore, Party A and Party B achieve the following Cooperative Agreement (the “Agreement”) after friendly negotiation. 
  
 Article 1:    Two Parties’ Liabilities and Obligations 
  
 Party A agreed that Party B shall take responsibility for the Internet network space
and information service necessary for Party A’s performing it’s operation, Part B agreed to provide the aforesaid Network space and information service to Party A. 
  
 Article 2:    Payment and Settlement 
  
 In full consideration for Party B’s providing the aforesaid Internet network space and information service, Party A agreed to pay
service charge to Party B. The amount of the service charge shall be determined by Party A and Party B by negotiation in accordance with the market price of the aforesaid Internet network space and information service. The service charge shall be
paid by the quarter. 
  

 1 

 Article 3:    Notice and Guarantee 
  
 3.1    Party A states and guarantees herein as follows: 
  
 3.1.1    Party A is a wholly domestic-owned
enterprise with valid existence registered under PRC laws and regulations. 
  
 3.1.2    Party A signs and performs this Agreement within the corporate franchise and business scope; Party A has already made the authority by corporate behavior and possessed the approvals from the third
party and government, which does not against the limitation of the binding laws and regulations. 
  
 3.1.3    This Agreement once signed by parties shall constitute the legal, effective, binding and forcible executed obligation
to Party A. 
  
 3.2    Party B states and guarantees
herein as following: 
  
 3.2.1    Party B is a wholly domestic-owned Co., Ltd. with valid existence registered under PRC laws and regulations, qualified to operate Internet information service business. 
  
 3.2.2    Party B signs and performs this agreement
within the corporate franchise and business scope; Party B has already made the authority by corporate behavior and possessed the approvals from the third party and government, which does not against the limitation of the binding laws and
regulations. 
  
 3.2.3    This
Agreement once signed by parties shall constitute the legal, effective, binding and forcible executed obligation to Party A. 
  
 Article 4:    Confidentiality 
  
 Parties admit that any exchanged oral or written information about this Agreement is confidential information and parties shall protect and maintain the
confidentiality of any and all confidential information. One of the parties can not exposure any relevant information to the third party without the prior written consent from the other party, excepting the following circumstances: 
  
 (a)    The information has be known or will be
known by public (not exposed to public by the information received party); 
  
 (b)    Information disclosed by application of applicable laws and regulations; 
  
 (c)    Any party discloses the confidential information to its legal or financial consultant for the reason of the
transaction’s requirement under this Agreement, the legal or financial consultant is liable for complying with the confidential liability which is similar to this clause. 
  
 The party will be regard as exposure if any of its employees or its employed organizations disclose the confidential information and
liable for the exposure according to this Agreement. 
  
 Article
5:    Force Majeure 
  
 5.1    “Force majeure” means any event beyond the reasonable controlling scope of one party, or any event can not be avoided in the event that the affected party pays proper attention, force
majeure, which includes but not limited to acts of governments, acts of nature, fire, explosion, typhoon, flood, earthquake, tide, lightning, war, means any event is beyond one party’s reasonable control and unavoidable with reasonable care
of the affected party. However, 

  

 2 

 
any shortage of credit, capital or finance shall not be regarded as an event of force majeure. To dissolute the performing obligations under this agreement the
party affected by force majeure shall notify the other party without delay. 
  
 5.2    In the event that the affected party is delayed in or prevented from performing its obligations under this Agreement by force majeure, only within the scope of such delay or prevention, the
affected party will not be responsible for any damage by reason of such a failure or delay of performance. The affected party shall take appropriate means to minimize or remove the effects of force majeure and attempt to resume performance of
the obligations delayed or prevented by the event of force majeure. After the event of force majeure is removed, both parties agree to resume the performance of this Agreement with their best efforts. 
  
 Article 6:    Settlement of Disputes 
  
 6.1    Any dispute, tangle or claim arising from the agreement or
relating with the agreement (including any issue relating with the existence, validity or termination of the agreement) should be submitted to China International Economic and Trade Arbitration Commission (the “Arbitration Commission”).
Arbitration Commission shall conduct arbitration in accordance with the current effective rules of Arbitration application. The arbitration award shall be final and binding upon both parties. 
  
 6.2    Arbitration place shall be in Beijing, PRC. 
  
 6.3    Arbitration language shall be English. 
  
 6.4    the court of arbitration shall compose of three arbitrators.
Both parties should respectively appoint an arbitrator, the chairman of the court of arbitration shall be appointed by both parties through consultation. In case both parties do not coincide in opinion of the person selected for the chief arbitrator
within twenty days from the date of their respectively appoint a arbitrator, the director of Arbitration Commission shall have right to appoint the chief arbitrator. 
  
 6.5    Both parties agreed that the court of arbitration established according to the regulation shall have right
to provide actually performed relief on the proper situation according with China’s Law (including but not being limited to Law of Contract of the People’s Republic of China). For the avoidance of doubt, both parties further that any court
having jurisdiction (including PRC Court) shall carry out the arbitral award of actual performance issued by the court of arbitration. 
  
 6.6    Both parties agreed to conduct arbitration in accordance with this regulation, and irrepealably abstain the right to appeal, reexamine or
prosecute to national court or other administration of justice in any form, and the precondition shall be that the aforesaid waiver is effective. However the waiver of both parties does not include any post-arbitration injunction, post-arbitration
distress warrant or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out any arbitral award. 
  

 3 

 Article 7:    Notices and Delivery 
  
 Notices or other communications required to be given by any party pursuant to this Agreement shall be written in English and Chinese
and shall be deemed to be duly given when it is delivered personally or sent by registered mail or postage prepaid mail or by a recognized courier service or by facsimile transmission to the address of the relevant party or parties set forth below.

  

			
	Party A:	  	Beijing Asia Media Interactive Advertising Co., Ltd.
	Address:	  	203, B Xingke Mansion, 10 Jiuxianqiao Road, Chao Yang District, Beijing.
	Fax:	  	8610 64315872
	Tel:	  	8610 58602288
		
	Party B:	  	Beijing eLong Information Technology Co., Ltd
	Address:	  	Room 109, Jian Tower, No. 68 Xueyuannan Street Haidian District Beijing,
	Fax:	  	8610 64315872
	Tel:	  	8610 58602288

  
 Article 8:    Agreement
Transfer 
  
 Party B shall not transfer the rights and obligations of
this Agreement to any third party without the prior written consent of Party A. 
  
 Article 9:    Amendment and Supplement 
  
 Any amendment and supplement of this Agreement shall come into force only after both parties sign a written agreement. The amendment and supplement duly executed by both parties shall be an integral part this Agreement and shall have the
same legal effect as this Agreement. 
  
 Article 10:    Effective
Date and Term 
  
 10.1    This Agreement has been
duly executed as of the date first set forth above and shall be effective simultaneously and parties confirm the term of the Agreement shall be counted from January 1, 2004. The term of this Agreement is ten (10) years or the date of the expiration
of period of validity of the Domain Names (which ever is the shorter) unless earlier terminated as set forth below. However, the Licensor and the Licensee shall review this Agreement every three (3) months to determine whether any amendment to the
Agreement is necessary after considering the circumstances. 
  
 10.2    This Agreement may be extended if Party A gives the written consent of the extension of this Agreement before the expiration of this Agreement. The term of the extension shall be negotiated by parties 

 
 10.3    This Agreement is executed in duplicate and each Party
shall hold one copy 
  

 4 

 Whereas, both parties’ authorized representatives sign this Agreement as of the date first set forth above
in Beijing. 
  
 Party A:    Beijing Asia Media Interactive
Advertising Co., Ltd. 
 Signature of Authorized Representative: 
 Official
Seal:    /s/                                  
                      /s/ 
  
 Party B:    Beijing eLong Information Technology Co., Ltd 
 Signature of Authorized Representative: 
 Official
Seal:    /s/                                  
                      /s/ 
  

 5

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