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AGREEMENT 

THIS AGREEMENT (the “Agreement”) is entered into as of this 23rd day of February 2021, between Emerging Markets Consulting, LLC, a Florida Limited Liability Company (herein referred to as “EMC”) and Better Choices Company, Inc. (herein referred to as “the Company”). 

WITNESSETH: 

A.Whereas,  the Company  routinely  provides  corporate  information  to various parties to further its business  and opportunities; 

A.Whereas,  the  Company  requires  assistance  with  the  design,  development,  and  dissemination  of  Corporate Information (“the Corporate Information"); 

A.Whereas,  EMC  has experience  in assisting  entities  similar  to the Company  in developing  and disseminating Corporate Information; and 

A.Whereas, the Company desires to engage EMC to assist in the development and dissemination  of the Corporate Information and EMC desires to accept the engagement upon the terms and conditions set forth herein. 

NOW, THEREFORE, in consideration of the mutual promises contained herein, the parties agree as follows: 

1.Appointment and Engagement 
The Company hereby appoints and engages EMC and EMC accepts such appointment and engagement. 

1.Authority and Description of Services A. Services. 
During  the  term  of  this  Agreement,  EMC  will  provide  or  cause  other  subcontractors  to  provide  the  following services, involving the Corporate Information from time to time as requested by the Company: 

i. Arranging for and providing electronic media and web cast services to enable the Company to conduct conference calls between it and the public; ii. Drafting and/or editing and/or designing and/or assembling the Corporate Information; iii. Make calls to and attend meetings with registered Institutions selected by EMC; iv. Dissemination of Company profiles to EMC’s existing email address database; 
a.Dissemination of the Corporate Information at trade shows that shall be attended by EMC or an EMC subcontractor or representative. 
b.Communications with EMC email databases vii. Cost per click 

For purposes of this Agreement, the Corporate Information shall be deemed to include all information involving the Company provided to or disseminated  in any fashion by EMC or the Company or which is in the public domain, including  but not limited to information  used in electronic  media, web casts, information  provided  verbally or in writing,  information  provided  to  persons  or  entities  in  EMC’s  email  address  database,  information  contained  in press  releases  concerning  the Company,  and information disseminated about the Company at any seminar or trade show. 

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1.Compensation 
i.             The Company hereby agrees to make 3-month commitment to pay EMC the following non-refundable fees: 

The sum of $170,000 dollars. 

1.Duties of Company 
a.Company  shall supply EMC, on a regular and timely basis, with all approved  data and information  about the Company, its management,  its products and/or services, and its operations.   The Company shall be responsible for advising EMC of any facts that would affect the accuracy of any prior data and information previously supplied to EMC. 
b.The Company shall promptly supply EMC with full and complete copies of all: (a) filings with all Federal and State  securities  agencies;     (b)  all  shareholder  reports  and  communications   and  press  releases;  (c)  data  and information supplied to any analyst, broker-dealer, market maker, or other member of the financial community; and (d) product/service brochures and sales materials. 
c.EMC’s services and any print or advertorial materials developed by EMC will only be used for training purposes of EMC’s employees and/or for educational purposes or in connection with the Company’s products and/or services and will not be used in the offer or sale of the Company’s securities or in connection with any type of promotion or the Company’s securities. 
d.The Company  will notify EMC contemporaneously  if any information  or data being supplied to EMC has not been generally released or promulgated. 

1.Reliance upon Company 
The Company shall act diligently and promptly in providing materials to EMC and shall immediately inform EMC of any requested changes, misprints, errors or inaccuracies in any materials provided to or prepared by EMC. Prior to  dissemination  of  any  Corporate  Information,  the  Company  will  review  and  verify  all  information  contained therein is true and accurate in all respects.   The Company will periodically consult with its legal counsel regarding compliance  with  Federal  or  State  laws  applicable  to  the  services  being  provided  under  this  Agreement.    The Company acknowledges that EMC is relying exclusively upon the information it receives from the Company and the Company  acknowledges  that it is responsible  for the truthfulness,  completeness  and reliability  of the information provided to the Company.  The Company, prior to providing information of any nature or type to EMC, will confirm that the information is accurate in all respects. 

1.Activities of EMC 
EMC's activities pursuant to this Agreement or as contemplated  by this Agreement do not constitute and shall not constitute acting as a securities broker or dealer or finder.  Further, EMC shall not receive any compensation of any form  for introducing  or locating  a potential  investor  or investor  or members  of the financial  community  to the Company. 

1.Compliance with 17(b) 
The Company will ensure that publishers of any publications containing the Corporate Information will comply with Section 17(b) of the 1933 Act regarding any publication, notice, circular, advertisement,  newspaper, article, letter, investment  service,  or communication  describing  the Company  or its securities  which  is disseminated,  released, circulated,  or 

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published    by  EMC  or any  other  party  by  use  of any  means  or instruments  of transportation  or communication in interstate commerce or by the use of the mails. 

1.Indemnification 
Each party (the “Indemnitor”)  agrees  to  indemnify,  defend,  release  and  hold  harmless  the other party and  its  officers,  directors,  agents, employees  or assigns (collectively, the “Indemnitees”) from and against any losses, liabilities,  damages,  deficiencies,  costs or expenses (including interest, penalties and reasonable attorneys fees and disbursements) based upon, arising out of or otherwise resulting from the Indemnitor’s breach of this Agreement.   In the event that an Indemnitee determines it is entitled to indemnification,  the Indemnitee shall give notice as reasonably practicable to the Indemnitor of any action, suit, proceeding or investigation or threat thereof in respect of which the Indemnitee may seek indemnity hereunder; provided, however, failure to so notify the Indemnitor in a timely fashion shall not relieve the Indemnior from any liability hereunder except to the extent the Indemnitor is materially prejudiced by the failure to timely notice.  . Upon such notification, the Indemnitor assume the defense of such claim with the counsel of its choice.  The Indemnitee shal shall have the right to retain its own counsel (at its own expense). 

1.Term of Agreement 
This Agreement shall become effective upon execution hereof and remain in effect for a period of 3 months. The Company  may  renew  this Agreement  for successive  3 month  terms  in exchange  for the Company  providing  or paying EMC compensation as per Paragraph 3 above. 

1.Where Services shall be performed 
EMC’s services shall be performed at EMC’s main office location or other such designated location as EMC deems the most advantageous for the services to be performed. 

1.EMC as an Independent Contractor, Third Parties and Conflicts 
EMC  is an independent  contractor,  and  not an employee  of the Company.    EMC  has  no authority  to bind  the Company  or  any  affiliate  of  the  Company  in  any  manner  including  any  legal  action,  contract,  agreement,  or purchase,  and  such  action  cannot  be construed  to be made  in good  faith.   EMC  is not entitled  to any  medical coverage, life insurance, savings plans, health insurance, or any and all other benefits afforded Company employees. EMC shall be solely responsible for any Federal, State or local taxes.  EMC may use subcontractors and third parties to provide the services set forth herein at its discretion.  The Company  hereby acknowledges  that EMC does, and shall, represent and service other and multiple clients in the same manner as it does the Company.  Additionally, the Company  hereby acknowledges  that EMC may even represent  companies  which compete with the Company  and that this Agreement is non-exclusive with regard to EMC’s services. 

1.Records 
                    All rights, title and interest in and to materials, records, notes, data, memorandum, models and documents pertaining to the Company and documents produced by EMC in the possession of EMC upon termination of this Agreement shall remain the property of EMC. 

1.Termination of Agreement 
This Agreement may be terminated prior to the expiration of the term set forth herein as follows: 
a.Upon the bankruptcy or liquidation of the other party; whether voluntary or involuntary; 
b.Upon the other party taking the benefit of any insolvency law; and/or 
c.Upon the other party having or applying for a receiver appointed for either party. 

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d.In the event the Company fails or refuses to cooperate with EMC, EMC shall have the right to terminate any further performance under this Agreement. 

1.Representations of EMC 
EMC makes no representation to the Company  that any Corporate  Information  will result in any enhancement  or benefit to the Company. 

1.Agreement not to Hire 
The Company acknowledges that EMC has expended considerable time, effort and expense in training its respective employees,  advisors,  independent  contractors,  subcontractors  and  EMC  in  methods  of  operation,  and  that  the foregoing  will  acquire  confidential  knowledge  and  information   as  to  accounts,  customers,  business  patrons, databases,  as  well  as  confidential  knowledge  and  information  concerning  the  methods,  forms,  contracts  and negotiations of EMC.  As such, the Company is prohibited from employing any employee of EMC for a period of five years after the date of execution of this Agreement without the written consent of EMC. 

1.Miscellaneous 
a.Counterparts 
This Agreement may be executed in two or more counterparts,  all of which shall be considered one and the same agreement and shall become effective when counterparts have been signed by each party and delivered to the other party.  This  Agreement,  once  executed  by  a  party,  may  be  delivered  to  the  other  parties  hereto  by  facsimile transmission  of a copy of this Agreement  bearing the signature of the party so delivering  this Agreement.   In the event any signature is delivered by facsimile transmission,  the party using such means of delivery shall cause the manually executed Execution Page(s) hereof to be physically delivered to the other party within five (5) days of the execution hereof, provided that the failure to so deliver any manually executed Execution Page shall not affect the validity or enforceability of this Agreement. 

a.Headings 
The  headings  of  this  Agreement  are  for  convenience  of  reference  and  shall  not  form  part  of,  or  affect  the interpretation of, this Agreement. 

a.Severability 
If  any  provision  of  this  Agreement  shall  be  invalid  or  unenforceable  in  any  jurisdiction,  such  invalidity  or unenforceability  shall not affect the validity or enforceability  of the remainder of this Agreement or the validity or enforceability of this Agreement in any other jurisdiction. 

a.Entire Agreement; Amendments 
This Agreement and the instruments referenced herein contain the entire understanding  of EMC and the Company, their affiliates and persons acting on their behalf with respect to the matters covered herein and therein and, except as  specifically  set  forth  herein  or  therein,  neither  the  Company  nor  EMC  makes  any  representation,  warranty, covenant or undertaking with respect to such matters. No provision of this Agreement may be waived other than by an instrument  in writing signed by the party to be charged with enforcement  and no provision of this Agreement may be amended other than by an instrument in writing signed by the Company and EMC. 

a.Notices 
  Any  notices  required  or permitted  to be given  under  the terms  of this  Agreement  shall  be sent  by certified  or registered mail (return receipt requested) or delivered personally, by responsible overnight carrier or by confirmed facsimile, and shall be effective five (5) days after being placed in the mail, if mailed, or upon receipt or refusal of receipt, if delivered personally or 

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by responsible overnight carrier or confirmed facsimile, in each case addressed to a party. The addresses for such communications shall be: 

If to the Company: 
Better Choices Company, Inc. 
12400 Race track Road, Tampa, FL 33626 

If to EMC: 
Emerging Markets Consulting, LLC. 
390 North Orange Avenue Suite 2300 Orlando, FL 32801 

a.Successors and Assigns 
This Agreement shall be binding upon and inure to the benefit of the parties and their successors and assigns. 

a.Third Party Beneficiaries. 
This  Agreement  is  intended  for  the  benefit  of  the  parties  hereto  and  their  respective  permitted  successors  and assigns, and is not for the benefit of, nor may any provision hereof be enforced by, any other person. 

a.Further Assurances 
The Company shall do and perform, or cause to be done and performed, all such further acts and things, and shall execute  and  deliver  all such  other  agreements,  certificates,  instruments  and  documents,  as the  other  party  may reasonably  request  in  order  to  carry  out  the  intent  and  accomplish  the  purposes  of  this  Agreement  and  the consummation of the transactions contemplated hereby. 

a.Law and Arbitration 
This Agreement shall be governed by and construed in accordance with the laws of the State of Florida applicable to contracts   executed   and  performed   in  such  State,  without  giving  effect  to  conflict  of  law  principles.     All controversies, claims and matters of difference arising between the parties under this Agreement shall be submitted to binding  arbitration  in Palm  Beach  County,  Florida  under  the Commercial  Arbitration  Rules  of the American Arbitration Association ("the AAA") from time to time in force (to the extent not in conflict with the provisions set forth herein).   This agreement  to arbitrate  shall be specifically  enforceable  under applicable  law in any court of competent jurisdiction.   Notice of the demand for arbitration shall be filed in writing with the other parties to this Agreement and with the AAA.  Once the arbitral tribunal has been constituted in full, a hearing shall be held and an award rendered as soon as practicable.   The demand for arbitration shall be made within a reasonable time after the claim, dispute or other matter in question has arisen, and the parties are not making progress toward a resolution.  In no event shall it be made after the date when institution  of legal or equitable  proceedings  based on such claim, dispute or other matter would be barred by the applicable contractual  or other statutes of limitations.   The parties shall have reasonable discovery rights as determined by the arbitration.  The award rendered by the arbitrators shall be final and judgment may be entered in accordance with applicable law and in any court having jurisdiction thereof. The decision of the arbitrators shall be rendered in writing and shall state the manner in which the fees and expenses of the arbitrators shall be borne. 

a.Waivers 
No delay on the part of any party in exercising any right, power, or privilege hereunder shall operate as a waiver thereof. Nor shall any waiver on the part of any party of any such right, power 

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or privilege, nor any single or partial exercise of any such right, power or privilege, preclude any further exercise thereof or the exercise of any other such right, power or privilege. The rights and remedies of any party based upon, arising out of or otherwise in respect of any inaccuracy in or breach by any other party of any representation, warranty, covenant or Agreement contained in this Agreement shall in no way be limited by the fact that the act, omission, occurrence or other state of facts upon which  any  claim  of  any  such  inaccuracy  or  breach  is  based  may  also  be  the  subject  matter  of  any  other representation,  warranty, covenant or Agreement contained in this Agreement (or in any other Agreement between the parties) as to which there is no inaccuracy or breach. 

a.Variations in Pronouns 
Wherever the context shall so require, all words herein in the male gender shall be deemed to include the female or

neuter  gender  and vice versa,  all singular  words  shall include  the plural,  and all plural  words  shall include  the singular. All pronouns and any variations thereof refer to the masculine, feminine or neuter, singular or plural, as the context                                                                                  may                         require. 

a.Presumption Against Scrivener 
Each party waives the presumption that this Agreement is presumed to be in favor of the party which did not prepare it, in case of a dispute as to interpretation. 

a.Attorney's Fees 
In the event either party is in default of the terms or conditions of this Agreement and legal action is initiated or suit be entered as a result of such default, the prevailing party shall be entitled to recover all costs incurred as a result of such default including all costs, reasonable attorney fees, expenses and court costs through trial, appeal and to final disposition. 

a.Authority 
The Company has the full legal right and power and all authority and approval required to enter into, execute and deliver this Agreement and to perform fully the obligations hereunder including approval by the Board of Directors of the Company.   This Agreement has been duly executed and delivered and is the valid and binding obligation of the  Company  enforceable  in  accordance  with  its  terms,  except  as  may  be  limited  by  bankruptcy,  moratorium, insolvency, or other similar laws generally affecting the enforcement of creditors' rights.  The Company represents that  except  with  respect  to  existing  Corporate  Information  and  properly  licensed  materials,  the  performance, distribution, or use of anticipated materials will not violate the rights of any third parties. The execution and delivery of this Agreement  and the other  agreements  contemplated  hereunder,  and the consummation  of the transactions contemplated hereby and thereby, and the performance by the Company of this Agreement, in accordance with their respective terms and conditions, will not: 
a.Require the approval or consent of any foreign, federal, state, county, local, or other governmental or regulatory body or the approval or consent of any other person; 
b.Conflict with or result in any breach or violation  of any of the terms and conditions  of, or constitute  (or with notice or lapse of time or both would constitute)  a default under any order, judgment, or decree applicable  to the Company, or any instrument, contract, or other agreement to which the Company is a party or by or to which the 
Company is bound or subject; or 

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a.Result in the creation of any lien or other encumbrance on the assets or properties of the Company. 

16.15. Failure 
In the event EMC fails to perform its work or services hereunder for any reason, its entire liability to the Company shall not exceed the actual damage to the Company as a result of such non-performance.   In no event shall EMC be liable  to the Company  or any other party  for any indirect,  special  or consequential  damages,  nor for any claim against the Company by any person or entity arising from or in any way related to this Agreement. 

IN WITNESS WHEREOF, the parties hereto, intending to be legally bound, have executed this Agreement. 
Emerging Markets Consulting, LLC.                             COMPANY: Better Choices Company, Inc. 

_________________________                                     __________________________ 
By: James S. Painter                                                        By: Scott Lerner 
Chief Executive Officer                                                  Chief Executive Officer 

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Terms and Conditions for Winning Media LLC

DEFINITIONS: 

Advertiser means the entity agreeing to these Terms and Conditions as indicated by its signature block at the end of this document.
Advertisement means the HTML, display or text graphic creative approved by Advertiser, which can be selected by a user as a Link.
Link means a request for information from a server other than the Winning Media’s web servers.
Third-Party Agreement means any contract, oral or written, that is created between a Third-Party Vendor and the Advertiser or Winning Media.
Third-Party Vendor means any person or entity (excluding the Advertiser or Winning Media) contracting directly or indirectly with the Advertiser or Winning Media to provide any products or services that are used or provided as part of any obligation under this Agreement.
Usage Statistics means a set of numbers prepared by Winning Media and reported on a periodic basis to Advertiser for the purpose of assessing advertising value and for estimating future advertising rates.

PAYMENT:

All advertising fees must be prepaid. Winning Media reserve the right to hold Advertiser and its authorized advertising agent jointly and severally liable for any and all amounts owed to Winning Media under this Agreement. All funds are in U.S. Dollars.

RIGHT TO REFUSE UNACCEPTABLE ADVERTISING:

Winning Media reserves the right to refuse, in its sole discretion, any Advertisement it deems inappropriate using whatever criteria it may choose. 

AUTHORIZATION OF DISSEMINATION:

Without the prior written consent of the Advertiser, Winning Media shall not: (1) disseminate any Advertisement that is created for, endorses, or makes reference to the Advertiser in the course of performing its obligations hereunder; or (2) contract with a Third-Party Vendor. In the event that the Advertiser authorizes Winning Media to contract with a Third-Party Vendor in accordance with this Agreement, without the prior written consent of the Advertiser, such Third-Party Vendor shall not disseminate any Advertisement that is created for, endorses, or makes reference to the Advertiser in the course of performing its obligations under the associated Third-Party Agreement. For the purposes of this provision, any consent transmitted by email shall constitute the required written consent required hereunder and shall be deemed to have been given and received at the time of receipt (Toronto time).

DEADLINE FOR RECEIPT OF ADVERTISEMENT:

Winning Media must receive all components of the Advertisement by 5:00 pm CST on the second (2nd) business day preceding the scheduled transmission date.  If this deadline is not met, the Advertiser may lose its reserved transmission date.   Prepaid advertising fees will not be refunded in the event that Advertiser fails to meet this deadline.  In such event, Winning Media will distribute the Advertisement at its earliest reasonable opportunity following its actual receipt of all of the components of the Advertisement; provided, however, that Winning Media will not be required to distribute the Advertisement prior to two (2) business days following its receipt of all components of the Advertisement.

USAGE STATISTICS:

Winning Media MAKES NO GUARANTEE THAT USAGE STATISTICS WILL BE EQUAL TO ANY PUBLISHED NUMBERS AT ANY GIVEN TIME.  Winning Media SHALL NOT BE HELD LIABLE FOR ANY CLAIMS AS THEY RELATE TO SAID USAGE STATISTICS.  Winning Media PROVIDES ADVERTISER WITH USAGE STATISTICS SOLELY AS A COURTESY TO ADVERTISER and makes no representations or warranties regarding the accuracy or usefulness of any usage statistics that are provided to advertiser.

TRUTH IN ADVERTISING / ADVERTISER’S REPRESENTATIONS AND WARRANTIES:

Advertiser is solely responsible for any legal liability arising out of or relating to (1) the Advertisement or (2) any material to which users can Link through the Advertisement.  Advertiser represents and warrants that the disclosures, information and statements contained in the Advertisement will not contain any untrue statement of material fact or omit to state any material fact necessary to make the disclosures, information and statements contained in Advertisement not misleading.  Advertiser represents and warrants that the Advertisement and Link comply with all applicable industry advertising standards, laws and regulations. Advertiser represents and warrants that it holds the necessary rights to permit the use of the Advertisement and Link by 

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Winning Media for the purpose of distributing the Advertisement under this Agreement and that the use, reproduction, distribution, or transmission of the Advertisement will not violate any criminal laws, any civil laws, or any rights of any third parties, including, but not limited to, such violations as infringement or misappropriation of any copyright, patent, trademark, trade secret, music, image, or other proprietary or property right, false advertising, unfair competition, defamation, invasion of privacy or rights of celebrity, violation of any anti-discrimination law or regulation, or any other right of any person or entity. 

ASSIGNMENT:

Advertiser may not assign this agreement, in whole or in part, without Winning Media’s written consent. Any attempt to assign this Agreement without such consent will be null and void.

GOVERNING LAW and VENUE:

This Agreement shall be governed by and construed in accordance with the laws of the State of Texas, without giving effect to the principles of conflicts of law or choice of law. Any action arising out of this agreement or the rights and duties of the parties arising out of this agreement may be brought, if at all, only in the courts of the State of Texas for Harris County or the U.S. District Court for the Southern District of Texas located in Houston, Texas and not in any other court and tribunal. Advertiser agrees that this paragraph constitutes conspicuous notice.

ABILITY TO ENTER INTO AGREEMENT:

By signing this Agreement, Advertiser represents and warrants that there is no legal reason that Advertiser cannot enter into this Agreement and to perform its obligations hereunder.

FORCE MAJEURE:

Winning Media shall not be liable for any failure or delay in performance under this Agreement to the extent that such failures or delays are caused by any cause beyond its control, through no fault of its own, including but not limited to any act of God, nature, fire, flood, power or telecommunications outage, wars, riots, civil insurrections, strikes, lockouts or other labor disturbances, or public disaster.

ENTIRE AGREEMENT:

This Agreement and any and all exhibits and attachments including the Insertion Order are the complete and exclusive agreement between the parties with respect to the subject matter hereof, superseding and replacing any and all prior agreements, communications, and understandings (both written and oral) regarding such subject matter, provided that all pricing will be governed by Winning Media pricing policies, whether printed on paper or available electronically. The terms and conditions of this Agreement will prevail over any contrary or inconsistent terms in any purchase order.  This Agreement may only be modified, or any rights under it waived, by a written document executed by both parties.

The Advertiser has read the above Terms and Conditions and hereby agrees to them in their entirety.  

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	Advertiser:	Accepted By:
	

_____________________________
Authorized Representative	

_____________________________
Representative of Winning Media LLC
	
_____________________________
Name (please print)	
_____________________________
Name (please print)
	
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Title (please print)	
_____________________________
Title (please print)
	
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Date	
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Date

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