Document:

_____________,
      2006

    

    

    Shine
      Media Acquisition Corp.

    Rockefeller
      Center

    1230
      Avenue of the Americas, 7th
      Floor

    New
      York,
      New York 10020

     

    Merriman
      Curhan Ford & Co.

    600
      California Street, 9th
      Floor

    San
      Francisco, CA 94108

    

    
      	 	 	
              Re:

            	
              Initial
                Public Offering

            

    

    

    Gentlemen:

    

    The
      undersigned stockholder and officer of Shine Media Acquisition Corp.
      (“Company”), in consideration of Merriman Curhan Ford & Co. (“Merriman”)
      entering into a letter of intent (“Letter of Intent”) to underwrite an initial
      public offering of the securities of the Company (“IPO”) and embarking on the
      IPO process, hereby agrees as follows (certain capitalized terms used herein
      are
      defined in paragraph 11 hereof):

    

    1. If
      the
      Company solicits approval of its stockholders of a Business Combination, the
      undersigned will vote all Insider Shares owned by him and all shares of Common
      Stock of the Company acquired by him (including any shares owned or acquired
      by
      any of his affiliates) in the IPO or aftermarket in accordance with the majority
      of the votes cast by the holders of the IPO Shares. 

    

    2. In
      the
      event that the Company fails to consummate a Business Combination within 18
      months from the effective date (“Effective Date”) of the registration statement
      relating to the IPO or 24 months under the circumstances described in the
      prospectus relating to the IPO (such later date being referred to herein as
      the
“Termination Date”), the undersigned shall (i) take all such action reasonably
      within its power as is necessary to (a) dissolve the Company and liquidate
      the
      Trust Fund to holders of IPO Shares as soon as reasonably practicable, and
      after
      approval of the Company’s stockholders and subject to the requirements of the
      Delaware General Corporation Law (the “GCL”), including voting for the adoption
      of a resolution by the board of directors, prior to such Termination Date,
      pursuant to Section 275(a) of the GCL, which shall deem the dissolution of
      the
      Company advisable and (b) cause to be prepared such notices as are required
      by
      said Section 275(a) of the GCL as promptly thereafter as possible, and (ii)
      vote
      his shares in favor of any plan of dissolution and distribution recommended
      by
      the Company’s board of directors. If the Company does not consummate a Business
      Combination by the Termination Date, the undersigned hereby agrees, with respect
      to any plan of dissolution and distribution, to take all such action reasonably
      within its power to (x) cause the board of directors to convene, adopt a plan
      of
      dissolution and distribution, which the undersigned will vote to recommend
      to
      stockholders, and (y) on such date cause the Company to prepare and file a
      proxy
      statement with the Securities and Exchange Commission (the “SEC”) setting out
      the plan of dissolution and distribution. If the Company seeks approval from
      its
      stockholders to consummate a Business Combination within 90 days of the
      expiration of 24 months from the Effective Date, the undersigned agrees to
      take
      all such action reasonably within its power to ensure that the proxy statement
      related to such Business Combination will also seek stockholder approval for
      the
      plan of dissolution and distribution in the event the stockholders do not
      approve the Business Combination. If no proxy statement seeking the approval
      of
      the stockholders for a Business Combination has been filed within 30 days prior
      to the date which is 24 months from the date of the IPO, the undersigned agrees,
      prior to such date to take all such action reasonably within its power as is
      necessary to convene and adopt a plan of dissolution and distribution and on
      such date file a proxy statement with the SEC seeking stockholder approval
      for
      such plan. The undersigned hereby waives any and all right, title, interest
      or
      claim of any kind in or to any distribution of the Trust Fund (as defined in
      the
      Letter of Intent) and any remaining net assets of the Company as a result of
      such liquidation with respect to its Insider Shares (“Claim”) and hereby waives
      any Claim the undersigned may have in the future as a result of, or arising
      out
      of, any contracts or agreements with the Company and will not seek recourse
      against the Trust Fund for any reason whatsoever. 

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    3. The
      undersigned acknowledges and agrees that the Company will not consummate any
      Business Combination which involves a company which is affiliated with any
      of
      the Insiders.

     

    4. Neither
      the undersigned, any member of the family of the undersigned, nor any affiliate
      (“Affiliate”) of the undersigned will be entitled to receive and will not accept
      any compensation for services rendered to the Company prior to the consummation
      of the Business Combination except in connection with bona fide services to
      be
      rendered to the Company that (i) are expressly approved by a majority of the
      Company’s disinterested directors and copies of detailed invoices describing the
      services rendered are delivered to the Company and the performance thereof
      is
      accurately documented by the undersigned, any member of the family of the
      undersigned, nor any Affiliate, (ii) are legitimately required by the Company
      and the Company would otherwise contract such services from a third party,
      and
      (iii) are determined on an arm’s length basis and in good faith and such fees
      and compensation are customarily charged by unrelated third party service
      providers of a similar nature. Notwithstanding the foregoing to the contrary,
      the undersigned shall be entitled to reimbursement from the Company for its
      out-of-pocket expenses incurred in connection with seeking and consummating
      a
      Business Combination and commencing on the Effective Date, Shine Media Group
      Limited, an affiliate of the Company’s chief executive officer (“Related
      Party”), shall be allowed to charge the Company $10,000 per month to compensate
      it for the Company’s use of the Related Party’s office space and certain
      technology and administrative and secretarial services. 

     

    5. Neither
      the undersigned nor any Affiliate of the undersigned will be entitled to receive
      or accept a finder’s fee or any other compensation in the event the undersigned
      or any Affiliate of the undersigned originates a Business Combination.

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    6. The
      undersigned will escrow its Insider Shares for the three year period commencing
      on the Effective Date subject to the terms of a Stock Escrow Agreement which
      the
      Company will enter into with the undersigned and an escrow agent acceptable
      to
      the Company.

    

    7. The
      undersigned agrees to be Executive Vice President and Head of Mergers and
      Acquisitions of the Company until the earlier of the consummation by the Company
      of a Business Combination or the liquidation of the Company. The undersigned’s
      biographical information furnished to the Company and Merriman and attached
      hereto as Exhibit A is true and accurate in all respects, does not omit any
      material information with respect to the undersigned’s background and contains
      all of the information required to be disclosed pursuant to Item 401 of
      Regulation S-K, promulgated under the Securities Act of 1933. The undersigned’s
      Questionnaire furnished to the Company and Merriman and annexed as
      Exhibit B hereto is true and accurate in all respects. The undersigned
      represents and warrants that:

    

    (a) he
      is not
      subject to or a respondent in any legal action for, any injunction,
      cease-and-desist order or order or stipulation to desist or refrain from any
      act
      or practice relating to the offering of securities in any
      jurisdiction;

    

    (b) he
      has
      never been convicted of or pleaded guilty to any crime (i) involving any fraud
      or (ii) relating to any financial transaction or handling of funds of another
      person, or (iii) pertaining to any dealings in any securities and he is not
      currently a defendant in any such criminal proceeding; and

    

    (c) he
      has
      never been suspended or expelled from membership in any securities or
      commodities exchange or association or had a securities or commodities license
      or registration denied, suspended or revoked.

    

    8. The
      undersigned has full right and power, without violating any agreement by which
      he is bound, to enter into this letter agreement and to serve as Executive
      Vice
      President and Head of Mergers and Acquisitions of the Company.

    

    9. The
      undersigned authorizes any employer, financial institution, or consumer credit
      reporting agency to release to Merriman and its legal representatives or agents
      (including any investigative search firm retained by Merriman) any information
      they may have about the undersigned’s background and finances (“Information”).
      Neither Merriman nor its agents shall be violating the undersigned’s right of
      privacy in any manner in requesting and obtaining the Information and the
      undersigned hereby releases them from liability for any damage whatsoever in
      that connection.

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    10. This
      letter agreement shall be governed by and construed and enforced in accor-dance
      with the laws of the State of New York, without giving effect to conflicts
      of
      law principles that would result in the application of the substantive laws
      of
      another jurisdiction. The undersigned hereby (i) agrees that any action,
      proceeding or claim against him arising out of or relating in any way to this
      letter agreement (a “Proceeding”) shall be brought and enforced in the courts of
      the State of New York of the United States of America for the Southern District
      of New York, and irrevocably submits to such jurisdiction, which jurisdiction
      shall be exclu-sive, (ii) waives any objection to such exclusive jurisdiction
      and that such courts represent an inconvenient forum and (iii) irrevocably
      agrees to appoint Loeb & Loeb LLP as agent for the service of process in the
      State of New York to receive, for the undersigned and on his behalf, service
      of
      process in any Proceeding. If for any reason such agent is unable to act as
      such, the undersigned will promptly notify the Company and Merriman and appoint
      a substitute agent acceptable to each of the Company and Merriman within 30
      days
      and nothing in this letter will affect the right of either party to serve
      process in any other manner permitted by law.

    

    11. As
      used
      herein, (i) a “Business Combination” shall mean an acquisition by merger,
      capital stock exchange, asset or stock acquisition, reorganization or otherwise,
      of one or more operating businesses in the media and advertising industry in
      China selected by the Company; (ii) “Insiders” shall mean all officers,
      directors and stockholders of the Company immediately prior to the IPO; (iii)
      “Insider Shares” shall mean all of the shares of Common Stock of the Company
      owned by an Insider prior to the IPO; (iv) “IPO Shares” shall mean the shares of
      Common Stock issued in the Company’s IPO; and (v) “Trust Fund” shall mean the
      trust account established by the Company at the consummation of its IPO and
      into
      which a certain amount of the net proceeds of the IPO is deposited.

     

    
      	 	 	 	 
	 	 	 	Kerry
              Propper
	
            	 	 	
              
Print
              Name of Insider
	 	 	 	 

       

      
        	 	 	 	 
	 	 	 	 
	 	 	
                By:

              	 
	
              	 	 	
                
Name:
                Kerry Propper
	 	 	 	Title:
                Executive
                Vice President and Head of Mergers and
                Acquisitions

      

      

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    
      EXHIBIT
        A

    

    

    [Insider
      biographical information]

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    EXHIBIT
      B

    

    [Insider
      questionnaire]Kerry
      Propper China Media Investment Co., Inc.

    [address]

     

    ________________,
      2006

     

    Merriman
      Curhan Ford & Co.

    [Address]

    

    Re:
      Shine
      Media Acquisition Corp.

    

    

    Ladies
      and Gentlemen:

    

    

    This
      letter will confirm the agreement of Kerry
      Propper China Media Investment Co., Inc.
      (collectively, the “Stockholder”), on the one hand, and Merriman Curhan Ford
& Co. (the “Representative”), on the other hand, with respect to the
      purchase of certain warrants to purchase common stock (the “Warrants”) of Shine
      Media Acquisition Corp. (the “Company”) included in the units (“Units”) being
      sold in the Company’s initial public offering (“IPO”) upon the terms and
      conditions set forth herein. Each Unit is comprised of one share of common
      stock, par value $0.0001 per share, of the Company (the “Common Stock”) and one
      Warrant to purchase one share of Common Stock. The Common Stock and Warrants
      will not be separately tradable until the earlier to occur of (i) the expiration
      of the underwriters’ over-allotment option; or (ii) 20 trading days after the
      exercise in full by the underwriters of such option. 

    

    1. On
      the
      date hereof, the Stockholder and the Representative, or their respective
      affiliates and designees, if applicable, will enter into an agreement or plan
      (a
“10b5-1 Plan”) in accordance with the terms of this letter and in accordance
      with the guidelines specified in Rule 10b5-1 (“Rule 10b5-1”) promulgated under
      the Securities Exchange Act of 1934, as amended (the “Exchange Act”), with an
      independent broker-dealer registered under Section 15 of the Exchange Act which
      is neither affiliated with the Company nor the Representative and is not part
      of
      the underwriting or selling group, selected by the Representative and who will
      be reasonably acceptable to the Stockholder and the Representative (the
“Broker”) and which shall agree to effect all purchases pursuant to the 10b5-1
      Plans.

    

    2. The
      10b5-1 Plans entered into pursuant hereto shall, among other
      things:

    

    (a)
      constitute an irrevocable order to place bids for and, if such bids are
      accepted, to purchase 500,000 Warrants (subject to the requirements of section
      2(c)) by the Stockholder, its affiliates and designees;

    

    (b)
      constitute an irrevocable order to place bids for and, if such bids are
      accepted, to purchase 500,000 Warrants (subject to the requirements of section
      2(c)) by the Representative, its affiliates and designees;

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    (c)
      provide that all bids will be placed and purchases of Warrants will be made
      only
      in the public market, at market prices not to exceed $0.40 per Warrant, and
      shall occur within 45 days after the later of (i) the date separate trading
      of
      the Warrants has commenced and (ii) the date that is 60 calendar days after
      the
      end of the IPO “restricted period” as defined in Regulation M (“Regulation M”)
      promulgated under the Exchange Act (as reasonably determined by counsel to
      the
      Representative); and

    

    (d)
      contain a representation and warranty by each party that such party is not
      aware
      of any material nonpublic information concerning the Company or any securities
      of the Company and is entering into the Rule 10b5-1 Plan in good faith and
      not
      as part of a plan or scheme to evade the prohibitions of Rule 10b-5 promulgated
      under the Exchange Act.

    

    3.
      Neither the Stockholder nor the Representative, nor their respective affiliates
      and designees, nor anyone acting on their behalf, will attempt to exercise
      any
      influence over how, when or whether to effect purchases of Warrants by the
      Broker or any person.

    

    4.
      Each
      of the parties hereto agrees that the Warrants acquired pursuant to this
      agreement and the Rule 10b5-1 Plans shall not be sold or transferred until
      the
      earlier of the consummation by the Company of a stock exchange, asset
      acquisition or other similar business combination. By signing below, the Company
      has agreed to allow the cashless exercise of the Warrants purchased pursuant
      to
      this agreement in the event that the Company calls such warrants for redemption.
      

    

    5.
      Each
      of the parties hereto hereby covenants and agrees that such party and its
      respective affiliates and designees shall comply with, and shall take all
      actions reasonably necessary to cause compliance by the Broker with the
      following conditions:

    

    (a)
      The
      Company and the Representative shall provide to the Division of Market
      Regulation of the Securities and Exchange Commission (the “Division”) promptly
      upon request, a daily time-sequenced schedule of all Warrant purchases made
      pursuant to the 10b5-1 Plans, on a transaction-by-transaction basis, including:
      (i) size, broker, time of execution, price of purchase; and (ii) the exchange,
      quotation system, or other facility through which the Warrant purchase
      occurred;

    

    (b)
      Upon
      the request of the Division, the Company and the Representative shall transmit
      the information as specified in paragraph 5(a) to the Division at its
      headquarters in Washington, D.C. within 30 days of its request; and

    

    (c)
      Representatives of the Company, the Stockholder, the Representative and the
      respective designees of the Stockholder and the Representative shall be made
      available (in person at the offices of the Division in Washington, D.C. or
      by
      telephone) to respond to inquiries by the Division regarding their
      purchase(s).

    

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    6.
      This
      agreement contains the entire agreement and understanding of the parties hereto
      with respect to the subject matter hereof. This agreement or any provision
      hereof may only be changed, amended or modified by a writing signed by each
      of
      the parties hereto and shall be binding upon each of the parties hereto and
      their respective heirs, successors and assigns.

     

    
      	 	 	 	Very truly yours, 
	 	 	 	 
	 	 	 	KERRY PROPPER CHINA MEDIA INVESTMENT
              CO.,
              INC. 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	
            	 	 	
              
Kerry
              Propper
	 	 	 	President
              and
              Secretary

    

     

     

    
      
        	AGREED: 	 	 	
              
	 	 	 	 
	MERRIMAN CURHAN FORD &
CO. 	 	 	
              
	 	 	 	 
	 	 	 	 
	By:
	 	 	 
	
                
                  

                
Name: 	 	 	
              
	Title:	 	 	 

      

       

      
        
          	
                  ACKNOWLEDGED
                    AND AGREED:

                	 	 	
                
	 	 	 	 
	SHINE MEDIA ACQUISITION CORP.	 	 	
                
	 	 	 	 
	 	 	 	 
	By:
	 	 	 
	
                  
                    

                  
Name: 	 	 	
                
	Title:

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