Document:

exv10w27

Exhibit 10.27

OMNIBUS AMENDMENT TO MICROSOFT DIGITAL DISTRIBUTION AGREEMENT

Certain confidential information contained in this document, marked by asterisks, has been omitted

and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the

Securities Exchange Act of 1934, as amended.

AMENDMENT SUMMARY AND SIGNATURE PAGES

This Omnibus Amendment (“Amendment”) to the Microsoft Operations Digital Distribution Agreement is
entered into between:

Microsoft Corporation

     A corporation organized under the laws of the State of Washington, U.S.A. (“Microsoft”)

AND

Digital River, Inc.

     A company organized under the laws of the State of Delaware, U.S.A. (“Company”)

	 	 	 

	Amendment Effective Date

	 	This Amendment shall become effective on the
latest of the three signature dates set forth
below and, unless terminated earlier or
otherwise specified in the applicable
attachment, expires on August 31, 2009 (the
“Amendment Expiration Date”).
	 
	 	 
	Purpose and Scope:

	 	Company and Microsoft are parties to a Microsoft
Digital Distribution Agreement dated September
1, 2006 (as the same may have been amended,
supplemented or otherwise modified from time to
time, the “Agreement”), pursuant to which
Company has provided E-Commerce Activities to
Microsoft (defined below) in accordance with the
terms of the applicable SOWs.
	 
	 	 
	 

	 	In addition to the E-Commerce Activities
originally contemplated in the Agreement,
Company resells and distributes, as a seller of
record, certain Microsoft Products to End-Users
under the terms of a Direct Reseller Addendum to
the Agreement dated September 1, 2006 between
Company and Microsoft (as the same may have been
amended, supplemented or otherwise modified from
time to time, the “Direct Reseller Addendum”).
	 
	 	 
	 

	 	Company also resells and distributes certain
Microsoft Products to End-Users via Microsoft’s
online marketplace located at the website with
the primary home page identified by the URL
http://www.windowsmarketplace.com under the
terms of a Windows Marketplace Reseller Addendum
between the parties dated December, 2006 (as the
same may have been amended, supplemented or
otherwise modified from time to time, the
“Windows Marketplace Addendum”).
	 
	 	 
	 

	 	The parties have now agreed on (a) a new pricing
methodology to be applied to the E-Commerce
Activities performed by Company, (b) the
addition of certain optional services that may
be selected by Microsoft where Microsoft has
opted for “Tier 2” pricing (as defined in
Exhibit F attached hereto) in connection with
any E-Commerce Activities under the applicable
SOW, and (c) new service level standards that
will apply to the E-Commerce Activities where
“Tier 2” pricing is selected, and (d) certain
monetary penalties that will be assessed if
Microsoft terminates the Office 2007 Digital
Distribution Statement of Work to the Direct
Reseller Addendum (as the same may have been
amended, supplemented or otherwise modified from
time to time, the “Office SOW”) for convenience
prior to the SOW Expiration Date specified
therein.
	 
	 	 
	 

	 	Accordingly, this Amendment:
	 
	 	 
	 

	 	          (1) [*]
	 
	 	 
	 

	 	          (2) Adds a new marketForce Services Addendum to
the Agreement describing the terms and
conditions on which Company has agreed to
provide certain, additional E-Commerce
Activities where Microsoft selects “Tier 2”
pricing for E-Commerce Activities to be provided
by Company; and
	 
	 	 
	 

	 	          (3) [*]

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

OMNIBUS AMENDMENT TO MICROSOFT DIGITAL DISTRIBUTION AGREEMENT

This Amendment consists of the following:

	 	•	 	This Amendment Summary and Signature Page
	 
	 	•	 	The Amendment Terms and Conditions
	 
	 	•	 	Attachment 1: [*]
	 
	 	•	 	Attachment 2: New marketForce Services Addendum to the Agreement
	 
	 	•	 	Attachment 3: [*]

Microsoft and Company enter into this Amendment by signing below.

	 	 	 

	MICROSOFT CORPORATION

	 	DIGITAL RIVER, INC.
	 
	 
	 	 
	Signature:         
                     
                     
         

	 	Signature:              
                     
                     
    
	 
	 	 
	Print Name:        
                     
                     
       

	 	Print Name:              
                    
                    
    
	 
	 	 
	Title:         
                    
                    
                   

	 	Title:              
                   
                   
                
	 
	 	 
	Date:        
                   
                   
                      

	 	Date:              
                   
                   
                

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

AMENDMENT TERMS AND CONDITIONS

     1. [*]

     2. Addition of New marketForce Services Addendum to the Agreement. A new
marketForce Services Addendum in the form of Attachment 2 to this Amendment is hereby added
to the Agreement, effective as of the date hereof. The terms and conditions in the marketForce
Services Addendum shall apply only where Microsoft has selected “Tier 2” pricing (as defined in
Exhibit F to the Agreement) for E-Commerce Activities under the terms of the applicable SOW.

     3. Definitions. Capitalized terms used in and not otherwise defined in this Amendment
or the attachments shall have the meaning given to them in the Agreement or the Direct Reseller
Addendum, as applicable.

     4. No Further Amendment. Except as expressly modified by this Amendment, the
Agreement shall remain unmodified and in full force and effect.

     5. Counterparts. This Amendment may be executed in any number of counterparts, each
of which shall be deemed an original and as executed shall constitute one agreement, binding on
both parties even though both parties do not sign the same counterpart.

END OF AMENDMENT TERMS AND CONDITIONS

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

ATTACHMENT 1

[*]

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

ATTACHMENT 2

MARKETFORCE SERVICES ADDENDUM

TO

MICROSOFT OPERATIONS DIGITAL DISTRIBUTION AGREEMENT

     This Addendum supplements and, to the extent applicable amends, the Agreement and the
Direct Reseller Addendum with respect to all statements of work whereby Microsoft selected the
marketForces services as part of the E-Commerce Activities under an applicable SOW.

     1. General Terms Applicable to All marketForce Services.

          (a) Selection of marketForce Services. If Microsoft requests that “Tier 2” pricing apply
in connection with Company’s performance of E-Commerce Activities, Microsoft shall have the
right to request that Company provide one or more marketForce Services by so indicating in the
applicable SOW. Company agrees to provide such marketForce Services in accordance with the
terms and conditions of the Agreement, the applicable SOW and the applicable Marketing Plan (as
defined below), at no additional cost to Microsoft (other than agreed upon pass-through costs).

          (b) Marketing Plans. If Microsoft selects any marketForce Service in the manner described
in subsection (a), the specific activities to be carried out by Company as part of such
marketForce Service shall be set forth in one or more marketing plans, which may be included in
the applicable SOW or external to the SOW. Each marketing plan agreed upon by Microsoft and
Company in connection with a marketForce Service (a “Marketing Plan”) shall contain service
level agreements, metrics, and implementation timelines acceptable to Microsoft and such
additional terms and conditions as may be requested by Microsoft. Company shall strictly comply
with the terms of each Marketing Plan once agreed.

          (c) Liability to Third Parties. The performance of certain marketForce Services may
require Company to enter into (or utilize existing) agreements with one or more third parties
(including Customers). Company acknowledges that it will enter into such agreements in its own
name and not as agent for Microsoft. Microsoft shall have no liability to any third party under
or in connection with any such agreement, and Company agrees that Company’s role as an
independent contractor shall be made clear to each of its customers and counterparties. Company
shall not make any commitment on behalf of Microsoft in any such agreement. Company agrees to
defend Microsoft, its affiliates, and directors, officers, employees and agents, from and
against Third Party Claims to the extent arising out of or in connection with Company’s (i)
compliance or noncompliance with any such third-party agreement (including any Provider
Agreement or Affiliate Program Agreement), (ii) failure to comply with any applicable law, rule
or regulation, or (iii) any other act or omission of Company in connection with the marketForce
Services.

          (d) Term and Termination. The Term of any marketForce Service selected hereunder shall
commence on the effective date of the applicable SOW and shall continue until the earlier of (1)
the expiration or termination of such SOW, (2) termination of the Agreement, or (3) the date
that Microsoft gives written notice to Company that it desires Company to cease performing such
marketForce Service. Any termination of the marketForce Services provided hereunder shall not
affect the Parties’ rights and obligations (including without limitation any payment
obligations) with respect to the particular Service prior to such termination or the
effectiveness of the applicable SOW.

          (e) Effect of Termination. Upon termination or expiration of the Agreement or this
Addendum, and in addition to the rights and obligations set forth in the Agreement with respect
to termination and expiration, all rights granted to Company under this Addendum shall
immediately cease and Microsoft and Company shall work together in good faith to terminate or
transition the marketForce Services in a manner that is not disruptive to Microsoft or its
customers. If Microsoft notifies Company in writing, pursuant to Section 1(d)(3) above, that it
desires Company to cease performing all marketForce Services under a particular SOW, but the SOW
otherwise remains in effect, the parties agree that “Tier 1” pricing shall apply to any
E-Commerce Activities provided by Company under such SOW after the date of Microsoft’s notice.

     2. marketForce Services.

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

     If Microsoft chooses to select any marketForce Service, the terms and conditions applicable
to such marketForce Service set forth below shall apply and supplement the terms and conditions
of the Agreement and the applicable SOW. The marketForce Services selected by Microsoft shall
be deemed E-Commerce Activities for all purposes of the Agreement.

o Deferred Payment Service.

I. Description of Deferred Payment Option. If Microsoft selects the Deferred Payment
Service in connection with any SOW, Company shall provide to qualifying consumer Customers of
the Company hosted Microsoft -branded Site described in the SOW (the “Selected Site”) the
ability to purchase Products with deferred billing by Company (the
“Deferred Payment Option”).
The payment terms on which Company will offer the Deferred Payment Option to its consumer
Customers shall be agreed upon by Microsoft and Company prior to its being offered on the
Selected Site(s). Company will evaluate the creditworthiness of each applicant for the Deferred
Payment Option and will be solely responsible for making the decision to extend or deny the
Deferred Payment Option, in Company’s sole discretion. Company shall comply with all applicable
laws, rules and regulations in connection with the offering and implementation of the Deferred
Payment Option, and shall provide all applicable notices required in connection with any adverse
credit decision or other action. Microsoft acknowledges that Company requires that Customers
requesting the Deferred Payment Option present a valid credit card in good standing at the time
of the order. Microsoft further acknowledges that Company may initiate a credit card
authorization at the time of the order to verify that the Customer’s credit card is valid and in
good standing at the time of the order, so long as the Customer has consented thereto.

II. Costs and Credit Risk. Each approved deferred payment transaction shall be
considered an “Order” for purposes of the applicable SOW. Company alone shall bear the risk of
collection on any accounts on which Company elects to sell Products with the Deferred Payment
Option. [*]

o Paid Search Service

I. Definitions. The following definitions shall apply to this marketForce Service:

               (a) Advertisement-Sourced Purchase: The purchase of Products by consumer Customers directed
to a Selected Site through a Program-Placed Advertisement.

               (b) Comparison Search Listing: Any comparison search engine listing placed with a Provider
through a Program by Company.

               (c) CSE-Sourced Purchase: The purchase of Products by consumer Customers directed to the
Company Selected Site through a Comparison Search Listing.

               (d) Program: The marketing and promotional program of a Provider for the placement of
advertising and comparison shopping engine listings, contextual advertisements, and/or banner
advertisements targeted to potential Customers based on the key words included in the potential
Customers’ search of the Provider’s search engine as described in the Provider Agreement with
that Provider.

               (e) Program-Placed Advertisement: Any advertisement relating to Microsoft products that are
placed with a Provider through a Program by Company in accordance with the applicable SOW and/or
Marketing Plan.

               (f) Provider: A third party subject to a Provider Agreement with Company.

               (g) Provider Agreement: Those agreements between Company and Providers for the provision
of Internet text searching capabilities, comparison shopping capabilities, contextual
advertisements, or banner advertisements through Programs.

II. Placements. If Microsoft selects the Paid Search Service in connection with any
SOW, Company shall utilize its Provider Agreements with the Providers to place Program-Placed
Advertisements under the Providers’ respective Programs with the goal of maximizing
Advertisement-sourced Purchases and CSE-Sourced Purchases. The scope of the paid Search
Services to be performed by Company and the content of any advertisement or listing placed with
a Provider shall be subject to approval by Microsoft, in its sole discretion (including via the
applicable Marketing Plan).

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

III. Confidentiality. Without limiting Section 7 or the Agreement or any Non-Disclosure
Agreement signed between the relevant parties (“NDA”), Microsoft acknowledges and agrees that
Providers are authorized to make use of any and all materials provided by Microsoft or Company
in connection with Programs, subject to the terms and conditions of each individual Provider
Agreement. To the extent Microsoft is provided with, or gains access to, any of Company’s
proprietary processes related to the Programs, such processes shall be considered the
confidential information of the Company for purposes of the NDA.

o Managed Email Service

I. Definitions.

     The following definitions shall apply to this Service:

          (a) Email-Sourced Purchase: The purchase of Products by consumer Customers directed to a
Selected Site through a Managed Email.

          (b) Managed Email Activities: The activities performed by Company (either directly or
through BlueHornet Networks, Inc., an Affiliate of Company, as Company’s permitted
subcontractor) with respect to certain email campaigns designed to promote sales of Microsoft’s
Products available through the Selected Site(s), which may consist of the following: (i) name
capture consulting; (ii) strategy consulting regarding contact frequency, contact timing, email
content/positioning, and scheduled/triggered programs; (iii) creative development for the
format, positioning, and copy of the email content and subject line; (iv) creation of landing
strategies and page optimization; (v) optimization services related to contact frequency,
contact timing, email content, messaging, subject lines, and offers; (vi) email personalization
where appropriate; (vii) tracking; (viii) quality assurance testing; (ix) email campaign
execution (list loading, suppressions, application of predefined filters, and sending of Managed
Emails); (x) delivery management; and (xi) Managed Email reporting and analysis.

          (c) Managed Email: An email message sent by Company or its permitted subcontractor in
connection with the Managed Email Activities.

II. Default Language. U.S. English, unless otherwise specified in the applicable
Marketing Plan.

III. Managed Email Activities. If Microsoft selects the Managed Email Service in
connection with any SOW, Company (either directly or through BlueHornet Networks, Inc., an
Affiliate of Company, as Company’s permitted subcontractor) shall provide the Managed Email
Activities to Microsoft in order to facilitate sales of products through the Selected Site(s).
The specific Managed Email Activities shall be agreed upon by Microsoft and Company in writing
(including any Marketing Plan). Microsoft shall provided templates for all email campaigns to
be implemented by Company, and Company shall use the Microsoft -sponsored templates without
modification unless expressly permitted by Microsoft. Company will assist Microsoft in
optimizing such email templates based on Company and its subcontractor’s expertise and will
provide the ability for light personalization of such emails (e.g., first name, last name) if
requested by Microsoft. Microsoft will approve the form of Managed Emails prior to deployment
but shall have no responsibility for ensuring that the transmission of any Managed Email
complies with applicable law.

     Upon execution of this SOW, Microsoft shall provide to Company (a) a customer email list
for use in connection with the Managed Email Activities (the
“Customer List”); and (b) any
necessary suppression lists (including without limitation unsubscribe lists, opt out lists
undeliverable lists, and invalid address lists). Microsoft represents and warrants that, as of
the date a Customer List is first provided to Company, that Customer List contains contact
information only for those individuals who have expressly consented to Microsoft to receive
email communications from Microsoft, which consent is in accordance with all applicable laws,
rules and regulations. Company shall be solely responsible for applying all suppression lists to
the Customer Data and ensuring that no Managed Emails are sent to individuals on any suppression
list provided to Company by Microsoft.

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

o Managed Affiliate Service

I. Definitions. The following definitions shall apply to this marketForce Service:

          (d) Affiliate: Those entities that have entered into an agreement with an Affiliate
Network Provider that allows such entities to direct consumers to product vendors.

          (e) Affiliate Network Provider: A third party that provides the ability for Company to
enter into agreements with Affiliates to refer consumers of Microsoft’s Products to Selected
Sites.

          (f) Affiliate Program: A program facilitated by an Affiliate Network Provider in which
Affiliates direct potential purchasers of Microsoft’s Products to Selected Sites.

          (g) Affiliate Program Agreement: The written agreement between Company and an Affiliate
Network Provider.

          (h) Affiliate-Referred Purchases: The purchase of Products by consumer Customers directed
to Microsoft’s Store by an Affiliate through an Affiliate Program.

          (i) Managed Affiliate Program or the Program: Company’s management of the Affiliate
Programs.

II. Advisory Services. If Microsoft select the Managed Affiliate Service in connection
with any SOW, Company shall enter into Affiliate Program Agreements and implement the Affiliate
Programs in the manner agreed upon by Company and Microsoft in the applicable Marketing Plan.
Microsoft shall have the right and opportunity to review and approve the content of any
advertisement or link to be used by an Affiliate in connection with its Affiliate Program prior
to such use. Company shall strictly comply with Microsoft’s instructions regarding any aspects
of the Managed Affiliate Service without limiting Section 7 of the Agreement or the NDA.
Microsoft acknowledges and agrees that each Affiliate Network Provider is authorized to make use
of any and all materials provided by Microsoft or Company in connection with an Affiliate
Program.

III. Confidential Information. To the extent Microsoft is provided with, or gains
access to, any of Company’s proprietary processes related to Company’s management of Affiliate
Programs, such processes shall be considered confidential information of the Company pursuant to
the NDA.

o Site Optimization Service

I. Definitions. The following definitions shall apply to the Site Optimization Service:

          (j) Challenger Page: A web page (or group of web pages, which shall be construed as a
single web page for the purposes of this Addendum) corresponding to the Control Page that has
been redesigned in connection with the Company Optimization Service, and which is Tested against
the Control Page.

          (k) Company Optimization Service: The testing and web page optimization services performed
by Company pursuant to this Addendum, the applicable SOW, or the Marketing Plan.

          (l) Control Page: The individual web page (or series of web pages as agreed upon by
Company and Microsoft, which shall be construed as a single web page for the purposes of this
Addendum) on the Selected Site(s) as it exists at the time Testing for that page is commenced.
Microsoft shall give notice to Company of any change in a Control Page during a Test Period and,
to the extent practicable, prior to such change.

          (m) Optimization Software: The then-current version of (a) the proprietary mbox.js and
adbox software, and (b) the proprietary optimization application software, provided or used by
Company pursuant to this Addendum, which shall be solely owned by Company and/or its
subcontractor.

          (n) Test or Testing: The process for determining the Test Lift for individual Challenger
Pages, which shall run until the earlier of (a) the date on which Test data for any Challenger
Page part of such Test becomes statistically significant at a Ninety Percent (90%) confidence
level, or (b) the date on which it becomes apparent that Test Lift for all

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

Challenger Pages subject to the Test has not, and will most likely not, produce a
statistically significant winner (such period for each Test, the “Test Period”).

          (o) Testing and Optimization Applications: The following web-based applications:

               (i) The Company provided web-based application that allows a party to manage the Visitor
pool to divide website traffic into groups for Testing, manage such groups, and track success of
a given campaign.

               (ii) The Company provided web-based application that allows a party to establish settings
for delivery of default content.

               (iii) The Company provided web-based application that allows Testing for an unlimited
number of web pages (or series of web pages) on Selected Sites.

               (iv) The Company provided web-based application that, when the pages of a Selected Site(s)
are displayed on the Visitor’s browser, the pages communicate with Company’s campaign servers
via the Optimization Software.

               (v) The Company provided web-based conversion optimization application that allows a party
to specify content for Testing.

          (p) Test Lift: The Revenue Per Visitor for a Challenger Page compared to that of the
Control Page, arrived at by taking the Revenue Per Visitor for a Challenger Page during a Test
Period, divided by the Revenue Per Visitor for the Control Page during the same Test Period,
minus 1, expressed as an integer carried out to two decimal places rounded to the nearest
hundredth.

          (q) Visitor: An individual, business entity or other legally recognized entity that visits
a website and who may enter into a transaction in the manner described more specifically in the
Agreement.

II. In General. Company offers the Company Optimization Service, through which tests
may be run of various web site layouts in order to obtain objective data regarding which
combinations of content, offers, and positioning are likely to improve web site performance. If
Microsoft selects the Site Optimization Service in any applicable SOW, Company shall implement
and provide the Company Optimization Service for Selected Sites. Immediately prior to Testing
of each page or series of pages, Company and Microsoft shall mutually agree upon the web pages
(or series of pages) on the Selected Sites to be optimized through the Company Optimization
Service. For each Control Page, Company, with input from Microsoft, shall develop one or more
sets of Challenger Pages for Testing by Company (e.g., page layout changes, page flows, new
navigation, etc.). Company shall obtain Microsoft’s approval in writing or by email of the
Challenger Pages and the test plan prior to the commencement of Testing of those Challenger
Pages. Company shall comply with any requirements of Microsoft in implementing the Company
Optimization Services and shall immediately cease from providing any Company Optimization
Service at Microsoft’s request. Microsoft shall be deemed to own the results of any Testing
performed by Company and all data collected by Company in connection therewith.

III. Microsoft Deliverables; Compliance With Intellectual Property Provisions. When
requested by Company, Microsoft shall (a) provide such data as is agreed upon by the parties in
the applicable Marketing Plan to facilitate the implementation of the Site Optimization
Services; (b) review and accept or reject creative assets; and (c) provide Testing execution
assistance and feedback on reporting analysis as reasonably requested by Company. In addition,
Microsoft shall place Optimization Software on Microsoft-hosted pages which are subject to
Testing in order to allow for Company to perform Testing of such pages and generate Test results
once mutually acceptable license terms for such Optimization Software have been established in
writing. Company shall in all events comply with Section 5 of the Agreement in connection with
its performance of any Company Optimization Services.

o Free Trial Optimization

I. Free Trial Activities. If Microsoft selects the Free Trial Activities in connection
with any SOW, Company shall make available to Customers of the Selected Sites a program through
which Customers may obtain and use certain of Microsoft’s Products mutually agreed upon by
Company and Microsoft (each such Product, a “Trialed Product”) for a fixed period of time (such
fixed period of time, the “Free Trial Period”), where Company will automatically complete the

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

purchase transaction for any Customer who has not canceled his/her trial of Trialed Products
prior to the end of the Free Trial Period. The terms on which Company shall provide the Free
Trial Activities shall be set forth in the applicable Marketing Plan, and Company agrees to
strictly comply therewith. Microsoft acknowledges that Company requires that Customers
requesting Trialed Products for trial through the Program present a valid credit card in good
standing at the time of the request. Microsoft further acknowledges that Company may initiate a
credit card authorization at the time of the request to verify that the Customer’s credit card
is valid and in good standing at the time of the request, so long as the Customer has consented
thereto. Company shall place all required notices and disclaimers on the Selected Sites to
inform Customers of the terms and conditions of the Program.

     Microsoft agrees and acknowledges that a live executable file (not trial version) will be
delivered to a Customer for trial at the commencement of the Free Trial Period as part of the
Program, in each case in accordance with the Marketing Plan and Microsoft’s instructions.
Company shall not modify, orally or in writing, the terms of any end user license agreement
included with the Trialed Products by or on behalf of Microsoft.

     Company shall provide Customers with the ability to cancel their trial of Trialed Products
prior to the end of the Free Trial Period, in which case Customers shall not be billed for the
Trialed Products. As of the end of the Free Trial Period, in the event that an Customer has not
canceled his/her trial of any of the Trialed Products, Company shall complete the Customer’s
purchase transaction for such Trialed Products by settling the total price of all such Trialed
Products on the credit card of that Customer and in accordance with any disclosures made to the
Customer and applicable law.

     Unless otherwise provided in the applicable Marketing Plan, Microsoft agrees and
acknowledges that returns and refund requests will be granted to Customers up to thirty (30)
calendar days after the date of the Customer’s purchase of the Trialed ProductsCustomers who
wish to cancel their trial through the Program will be required to execute an Electronic Letter
of Destruction in form and content acceptable to Microsoft similar to Company’s current practice
for returns and refunds.

o Fireclick Web Analytics — Bundled Services

I. General Obligations. If requested by Microsoft in connection with any SOW, Company
shall provide such Analytics Services to Microsoft as are specified in the applicable SOW and/or
Marketing Plan. To the extent necessary, Microsoft will enable the Selected Site(s) to use the
agreed upon Analytics Services by adding the appropriate software code provided by Fireclick to
the Selected Site(s). At Microsoft’s request, the license of the Fireclick software and any
other Company or third-party Intellectual Property provided by Company to Microsoft in
connection with the performance of the Analytics Services shall be documented in a separate
license agreement in form and content acceptable to Microsoft, and such software and
Intellectual Property shall, in any event, comply with the terms of Sections 5(c)(v) and 5(d) of
the Agreement. Absent any such request, the respective rights and obligations of the parties in
respect of any Intellectual Property utilized in connection with the performance of the
Analytics Services shall be governed by Section 5 of the Agreement.

Analytics Services shall be provided for the number of Selected Sites agreed upon by Microsoft
and Company in the applicable Marketing Plan. Company will provide reasonable “train the
trainer” training to Microsoft personnel, at times and at locations mutually agreed upon by
Company and Microsoft (including in the applicable Marketing Plan). Company will provide
support to Microsoft regarding the Analytics Services during regular business hours, Central
Standard Time. Microsoft will cooperate as reasonably requested by Company for purposes of
allowing Company to render such support and otherwise perform the Analytics Services as
specified in the applicable Marketing Plan.

o SoftwarePassport 

I. General Obligations. If requested by Microsoft in connection with any SOW, Company
shall promptly deliver SoftwarePassport to Microsoft and shall apply any applicable
SoftwarePassport Components and any other functionalities agreed upon by the parties to the
Products identified by Microsoft, in each case in accordance with applicable SOW and/or
Marketing Plan. At Microsoft’s request, the license of SoftwarePassport and any other Company or
third-party Intellectual Property provided by Company to Microsoft in connection with the
performance of the related services shall be documented in a separate license agreement in form
and content acceptable to Microsoft, and such software and Intellectual Property shall, in any
event, comply with the terms of Sections 5(c)(v) and 5(d) of the Agreement. Absent any such
request, the respective rights and obligations of the parties in respect of any Intellectual
Property provided by Company to Microsoft or utilized in connection with the performance of the
E-Commerce Activities related to SoftwarePassport shall be governed by

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

Section 5 of the Agreement. Microsoft acknowledges that any DRM Component Engine other than the
SoftwarePassport DRM Component Engine is licensed by Company from third parties and sublicensed
to Microsoft hereunder, and that Company (rather than such third party) is responsible for the
provision of support relating to the installation and use of such software.

Company will provide Microsoft with any technical assistance (including without limitation
providing all necessary .dll or other files for Microsoft to incorporate into the Products)
necessary to enable and implement those Components and functionalities identified in the
applicable SOW and/or Marketing Plan into the applicable Products.

II. Components. SoftwarePassport is comprised of the following components (each, a
“Component,” and in any combination, “Components,”) which will be provided to Microsoft for use
in Wrapped Products if specified above:

	 	•	 	The “DRM Component,” if embedded in a Product, imposes technological restrictions on
the use of that Wrapped Product, including the ability to specify a maximum useable
period for that Wrapped Product and to disable certain functionality within that Wrapped
Product. The functionality which may be utilized to create Wrapped Products through the
DRM Component may differ depending on the DRM Component Engine specified and is
specified in the documentation for the selected DRM Component Engine.
	 
	 	•	 	The “User Metrics & Communications Component,” if packaged with a Wrapped Product,
permits Company (or its authorized designee) to collect, analyze and provide reports to
Microsoft of data regarding End Users’ uses of that Wrapped Product (the “Usage Data”),
and facilitates contacts with, and transmission of information to, End Users from within
that Wrapped Product. Company represents and warrants that Usage Data shall not contain
Personal Information of End Users or any End User credit card information. The use,
maintenance, storage and onward disclosure of transaction data regarding the sale or
licensing of Products to End Users, including any Personal Information of End Users
contained therein, shall remain subject to the terms of the Agreement and applicable
laws and regulations. Unless otherwise specified in the applicable SOW or Marketing
Plan, all Usage Data collected through the User Metrics & Communications Component shall
be deemed to be owned by Microsoft and the confidential information of Microsoft for
purposes of the NDA. Notwithstanding the foregoing, but subject to the terms of the
Agreement and any limitations contained in the applicable SOW and/or Marketing Plan,
Microsoft consents to the collection, possession and use of such Usage Data by Company
(or its authorized designee) solely in connection with the performance of the E-Commerce
Activities. The parties agree to work together in good faith to develop any notices,
disclaimers, consents and waivers on the applicable Site or in the Wrapped Product which
are required by applicable law or deemed necessary by Microsoft, (i) sufficient to
notify End Users about the collection of Usage Data, (ii) sufficient to obtain the
unambiguous consent of an End User to receive contacts and/or information from Microsoft
(and, if Microsoft so consents, Company) from within the Wrapped Product, and (iii)
sufficient to permit the transfer of information concerning a customer or End User,
including without limitation Usage Data, to Company (or its authorized designee) in
order to permit Company to perform the relevant E-Commerce Activities.

III. Optional Programs.

	 	•	 	If Trial Optimization Services are selected by Microsoft in connection with any SOW,
Company shall provide Trial Optimization Services for the Wrapped Products specified by
Microsoft in the applicable Marketing Plan.
	 
	 	•	 	If Country-Based Licensing is selected by Microsoft in connection with any SOW,
Company shall provide Country-Based Licensing for the Wrapped Products specified by
Microsoft in the applicable Marketing Plan.

IV. Definitions. The following definitions shall apply to this marketForce Service:

               (a) Activation: The receipt of a license key from Company’s activation server, which
enables use of the Wrapped Product without limitations imposed by SoftwarePassport functionality
in accordance with the EULA for that Wrapped Product.

               (b) Conversion: The purchase by an End User of the right to use a Wrapped Product without
limitations imposed by SoftwarePassport functionality, in accordance with the terms of the EULA
for that Wrapped Product. The Conversion of a Wrapped Product which is processed by Company
shall be considered the sale of that Product to an End User by Company.

               (c) Country-Based Licensing: Functionality which, if provided by Company, enables
Microsoft to control Activation of a Wrapped Product on a country-by-country basis, in
accordance with Microsoft’s EULA for that Wrapped Product and with country-specific Product
pricing.

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

               (d) Optional Program(s): Trial Optimization Services, Country-Based Licensing, or both.

               (e) Trial Optimization Services: A service which, if provided by Company, enables Company
to monitor the use and Conversion of Wrapped Products in order to provide Microsoft with an
assessment of Conversion rates.

               (f) SoftwarePassport: The Company-provided functionality which enables Microsoft to impose
technical restrictions on the use of a Wrapped Product and/or to provide certain data related to
the usage of a Wrapped Product.

               (g) Wrap: Each instance of the conversion of a Product into a Wrapped Product using
SoftwarePassport. (For the avoidance of doubt, re-Wrapping due to (a) a new or updated version
of the Product, (b) changes to the Product attributes or details in a Wrapped Product, or (c) a
new or updated version of SoftwarePassport, shall be considered a separate Wrapping of that
Product.)

               (h) Wrapped Product: A Product into which certain Components and functionality of
SoftwarePassport have been embedded, and/or with which certain Components and functionality of
SoftwarePassport have been packaged.

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

ATTACHMENT 3

[*]

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.exv10w28

Exhibit 10.28

AMENDMENT TO MICROSOFT OPERATIONS DIGITAL DISTRIBUTION

AGREEMENT

Certain confidential information contained in this document, marked by asterisks, has been omitted

and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the

Securities Exchange Act of 1934, as amended.

AMENDMENT SUMMARY AND SIGNATURE PAGES

This Amendment (“Amendment”) to the Microsoft Operations Digital Distribution Agreement is entered into between:

Microsoft Corporation

     A corporation organized under the laws of the State of Washington, U.S.A. (“Microsoft”)

AND

Digital River, Inc.

     A company organized under the laws of the State of Delaware, U.S.A. (“Company”)

	 	 	 

	Amendment Effective Date and
Expiration Date:

	 	This Amendment shall become effective on the latter of the two signature dates
set forth below. Unless terminated earlier pursuant to the terms of the
Agreement, this Amendment shall expire on September 1, 2011 (the “Amendment
Expiration Date”).
	 
	 	 
	Purpose and Scope:

	 	Company and Microsoft are parties to a Microsoft Operations Digital Distribution
Agreement dated September 1, 2006 (as the same may have been amended,
supplemented or otherwise modified from time to time, the “Agreement”), pursuant
to which Company has provided E-Commerce Activities to Microsoft in accordance
with the terms of the applicable SOWs.
	 
	 	 
	 

	 	In addition to the E-Commerce Activities originally contemplated in the
Agreement, Company resells and distributes, as a seller of record, certain
Microsoft Products to End-Users under the terms of a Direct Reseller Addendum to
the Agreement dated September 1, 2006 (as the same may have been amended,
supplemented or otherwise modified from time to time, the “Direct Reseller
Addendum”).
	 
	 	 
	 

	 	Company also resells and distributes certain Microsoft Products to End-Users via
Microsoft’s online marketplace located at the website with the primary home page
identified by the URL http://www.windowsmarketplace.com under the terms of a
Windows Marketplace Reseller Addendum between the parties dated December, 2006
(as the same may have been amended, supplemented or otherwise modified from time
to time, the “Windows Marketplace Addendum”).
	 
	 	 
	 

	 	[*] This Amendment may be referred to by the Parties in other agreements between
the Parties as the “New Deal Amendment.”

This Amendment consists of the following:

	 	•	 	This Amendment Summary and Signature Page
	 
	 	•	 	The Amendment Terms and Conditions
	 
	 	•	 	Attachment 1: [*]

Microsoft and Company enter into this Amendment by signing below.

	 	 	 

	MICROSOFT CORPORATION

	 	DIGITAL RIVER, INC.
	 
	 
	 	 
	Signature:          
                     
                     
         

	 	Signature:                
                     
                     
   
	 
	 	 
	Print Name:          
                     
                     
       

	 	Print Name:                
                     
                     
 
	 
	 	 
	Title:           
                     
                     
                

	 	Title:                 
                     
                     
          
	 
	 	 
	Date:           
                     
                     
                

	 	Date:                 
                     
                     
          

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

AMENDMENT TERMS AND CONDITIONS

     1. [*]

     2. [*]

     3. [*]

     4. Extension of Agreement and Direct Reseller Addendum. Unless terminated earlier
pursuant to the terms of the Agreement, the terms of the Agreement and the Direct Reseller
Addendum, as amended, are hereby extended from August 31, 2009 to September 1, 2011.

     5. Amendment to the Terms. The parties agree that sections 5(b)(iii) and 5(c)(i) of
the Agreement is hereby deleted in its entirety and replaced with the following:

     5(b)(iii) License to Company IP That Is Incorporated Into or Required For the Use of
Deliverables or Inventory. If Company IP is incorporated into any Inventory or
Deliverable, or and is necessary for the unfettered use or distribution of any Inventory or
Deliverable by Microsoft or any Customer, then, unless the parties agree in writing on
applicable license terms, Company is hereby deemed to grant to Microsoft and its Affiliates a
worldwide, nonexclusive, perpetual (unless the Agreement terminates in accordance with section
15, in which case the applicable license grant will automatically terminate except for the
instance in which Microsoft or a Customer requires continued use of Company IP that has been
incorporated into Inventory existing at the time of termination, in which case Company grants
the Customer and Microsoft the right to continue use of the Company IP solely to the extent
necessary to use or distribute such existing Inventory), irrevocable, royalty-free, fully
paid-up right and license, including under all current and future Intellectual Property, in
each case, solely to the extent necessary to use or distribute such Inventory or Deliverable,
as applicable, to:

     (A) Use the applicable Company IP;

     (B) publicly perform or display, transmit and distribute, copies of the applicable Company
IP; and

     (C) sublicense to third parties the foregoing rights, including the right to sublicense
to further third parties.

5 (c) Ownership and Use of Deliverables.

(i) Ownership of Deliverables. Except as expressly permitted in a SOW, All
Deliverables shall be created by Company for Microsoft. Subject to Company’s retention of its
rights in any Company IP, except as otherwise expressly provided in a SOW, all Deliverables
that are specifically commissioned by Microsoft and originally created by Company for Microsoft
are “work made for hire” for Microsoft under applicable copyright law. To the extent any
Deliverables do not qualify as a work made for hire, Company hereby assigns to Microsoft (and
its successors and assigns) all right, title and interest in and to the Deliverables, including
all Intellectual Property rights therein. To the maximum extent permitted by law, Company
waives all moral rights that may exist in the Deliverables. Deliverables shall include any
data entered into any Company database in connection with performance of E-Commerce Activities.
For the avoidance of doubt, nothing in this section 5(c)(i) shall be construed to limit
Company’s retention of its rights in Company IP as provided in section 5(c)(iv).

     6. Definitions. Capitalized terms used in and not otherwise defined in this Amendment
or Attachment 1 to this Amendment shall have the meanings given to them in the Agreement, the
Direct Reseller Addendum or the Windows Marketplace Addendum (as the case may be).

     7. No Further Amendment. Except as expressly modified by this Amendment, the
Agreement, the Direct Reseller Addendum, the Windows Marketplace Addendum and the existing SOWs
shall remain unmodified and in full force and effect.

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

     8. Counterparts. This Amendment may be executed in any number of counterparts, each
of which shall be deemed an original and as executed shall constitute one agreement, binding on
both parties even though both parties do not sign the same counterpart.

END OF AMENDMENT TERMS AND CONDITIONS

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

 

 

ATTACHMENT 1

[*]

 

			
	*	 	Confidential treatment has been requested for portions of this agreement. The copy filed herewith omits the information
subject to the confidentiality request. Omissions are designated as *. A complete version of this agreement has been filed
separately with the Securities and Exchange Commission.

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