Document:

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                                                                    EXHIBIT 10.1

                                 THIRD AMENDMENT
                          TO THE MEN'S WEARHOUSE, INC.
                  1992 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN

     THIS AGREEMENT by The Men's Wearhouse, Inc. (the "Sponsor"),

                                   WITNESSETH:

     WHEREAS, the Sponsor maintains the Plan known as "The Men's Wearhouse, Inc.
1992 Non-Employee Director Stock Option Plan" (the "Plan"); and

     WHEREAS, the Sponsor retained the right in Paragraph 13 of the Plan to
amend the Plan from time to time; and

     WHEREAS, the Board of Directors of the Sponsor approved resolutions on the
25th day of March, 2000, to amend the Plan;

     NOW, THEREFORE, the Sponsor agrees that, effective upon the approval of a
majority of the stockholders of the Sponsor, Paragraph 3 of the Plan is hereby
amended in its entirety to read as follows:

          3. Option Shares. The stock subject to the Options and other
     provisions of the Plan shall be shares of the Company's Common Stock, $.01
     par value (or such other par value as may be designated by act of the
     Company's stockholders) (the "Common Stock"). The total amount of the
     Common Stock with respect to which Options may be granted shall not exceed
     in the aggregate 117,500 shares; provided, that the class and aggregate
     number of shares which may be subject to the Options granted hereunder
     shall be subject to adjustment in accordance with the provisions of
     Paragraph 12 hereof. Such shares may be treasury shares or authorized but
     unissued shares.

          In the event that any outstanding Option for any reason shall expire
     or terminate by reason of the death of the optionee or the fact that the
     optionee ceases to be a director, the surrender of any such Option, or any
     other cause, the shares of Common Stock allocable to the unexercised
     portion of such Option may again be subject to an Option under the Plan.<PAGE>   1
                                                                    EXHIBIT 10.2

                                SECOND AMENDMENT
                          TO THE MEN'S WEARHOUSE, INC.
                             1996 STOCK OPTION PLAN

     THIS AGREEMENT by The Men's Wearhouse, Inc. (the "Sponsor"),

                                   WITNESSETH:

     WHEREAS, the Sponsor maintains the Plan known as "The Men's Wearhouse, Inc.
1996 Stock Option Plan" (the "Plan"); and

     WHEREAS, the Sponsor retained the right in Paragraph 18 of the Plan to
amend the Plan from time to time; and

     WHEREAS, the Board of Directors of the Sponsor approved resolutions on the
25th day of March, 2000, to amend the Plan;

     NOW, THEREFORE, the Sponsor agrees that, effective upon the approval of a
majority of the stockholders of the Sponsor, Paragraph 3 of the Plan is hereby
amended in its entirety to read as follows:

          3. Option Shares. The stock subject to the Options and other
     provisions of the Plan shall be shares of the Company's Common Stock $.01
     value (or such other par value as may be designated by act of the Company's
     stockholders) (the "Common Stock").

          The total amount of the Common Stock with respect to which Options may
     be granted shall not exceed in the aggregate 1,850,000 shares; provided,
     that the class and aggregate number of shares which may be subject to the
     Options granted hereunder shall be subject to adjustment in accordance with
     the provisions of Paragraph 16 hereof. Such shares may be treasury shares
     or authorized but unissued shares.

          The maximum number of shares of Common Stock subject to Options that
     may be awarded under the Plan to any employee during any consecutive
     three-year period is 500,000.

          In the event that any outstanding Option for any reason shall expire
     or terminate by reason of the death or severance of employment of the
     optionee, the surrender of any such Option, or any other cause, the shares
     of Common Stock allocable to the unexercised portion of such Option may
     again be subject to an Option under the Plan.<PAGE>   1
                                                                    EXHIBIT 10.3

                             AMENDMENT NO. 1 TO THE

                      LIMITED LIABILITY COMPANY AGREEMENT

                                       OF

                         CHELSEA MARKET SYSTEMS, L.L.C.

     THIS AMENDMENT NO. 1 (the "Amendment") is made as of the 31st day of July,
2000, between and among Renwick Technologies, Inc., a Texas corporation
("Renwick"), and Harry M. Levy ("Harry").

     WHEREAS, the parties entered into the Limited Liability Company Agreement
(the "Agreement") of the Chelsea Market Systems, L.L.C. (the "Company") as of
the 3rd day of January, 2000.

     WHEREAS, the parties wish to amend the Agreement as set forth in this
Amendment;

     NOW, THEREFORE, in consideration of the premises and the mutual
undertakings contained herein, the parties hereto amend the Agreement as
follows:

1.   Section 7.1 of the Agreement shall be amended by adding provision 7.1 (d)
     which will read as follows:

     (d) Renwick shall make contributions to the Company in an aggregate amount
     not to exceed $900,000 for the payment of operation and marketing expenses,
     as and when needed by the Company upon five (5) days advance written
     request.

2.   Section 8.1 (a) of the Agreement shall be amended in its entirety to read
     as follows:

     (a) Except as otherwise provided herein or by the Act, notwithstanding the
     provisions of Section 8.1 (b), all distributions of Distributable Cash
     shall first be made to Renwick until such time as Renwick shall have
     received an amount equal to 100% of the amount of their contribution made
     pursuant to 7.1 (d). When the amounts required to be paid pursuant this
     Section 8.1 (a) have been made, Distributable Cash shall be distributed
     among the Members pro rata in accordance with their Sharing Ratios in such
     aggregate amounts and at such times as shall be determined by the
     Management Committee.

3.   Section 9.2 shall be amended to add the words "and Section 7.1(d)" after
     the words "Section 7.1(b)" in subsection (a).

4.   All provisions of the Agreement not amended hereby shall continue in full
     force and effect.

5.   This Amendment, the Agreement, and the additional documents and agreements
     referred to in the Agreement constitute the entire agreement among the
     parties hereto with respect to the subject matter hereof. They supersede
     any prior agreements or understandings

<PAGE>   2

     among them, and this Amendment may not be modified or amended in any manner
     other than as set forth herein or in the Agreement.

6.   This Amendment and the rights of the parties hereunder shall be governed by
     and interpreted in accordance with the laws of the State of Delaware.

7.   Except as herein otherwise specifically provided, this Amendment shall be
     binding upon and inure to the benefit of the parties and their legal
     representatives, heirs, administrators, executors, successors and assigns.

8.   This Amendment may be executed in several counterparts, each of which shall
     be deemed an original but all of which shall constitute one and the same
     instrument. It shall not be necessary for all Members to execute the same
     counterpart hereof.

     IN WITNESS WHEREOF, the parties hereto have executed this Amendment as of
the day and in the year first above written.

                                                    RENWICK TECHNOLOGIES, INC.

5803 Glenmont                                       By: /s/ DAVID EDWAB
Houston, Texas 77081                                   ------------------------
                                                    Name:   David Edwab
                                                    Its:    President

9211 Reid Lake Drive                                    /s/ HARRY M. LEVY
Houston, TX 77036                                      ------------------------
                                                        Harry M. Levy

                                       2<PAGE>

                                                                    Exhibit 10.1

Goodman & Company, L.L.P.
Certified Public Accountants

Board of Directors
Yorktownuniversity.com, Inc.

We consent to the reference to this firm under the heading "Experts" in the
amended registration statement of Yorktownuniversity.com, Inc. on Form SB-1, to
be filed with the Securities and Exchange Commission on or about September 11,
2000, and to the inclusion in such registration statement of our report dated
June 14, 2000, on our audit of the financial statements of
Yorktownuniversity.com, Inc. as of May 31, 2000, and for the period from
inception, July 19, 1999, to May 31, 2000.

/s/ Goodman & Company, L.L.P.

One Commercial Place
Norfolk, Virginia
September 8, 2000<PAGE>   1

                                                                    EXHIBIT 10.3

March 23, 2000

Mr. Rob Smahl
ZDNet, Inc.
650 Townsend Street
San Francisco, CA 94103

Dear Rob,

The purpose of this letter is to set forth the terms between e-centives, Inc.
("e-centives") and ZDNet, Inc. ("ZDNet"), whereby ZDNet will be the exclusive
provider of content (as defined below) of e-centives' targeted monthly e-mail
programs related to computer and consumer electronics category. e-centives shall
use commercially reasonable efforts to distribute such e-mails to all
e-centives members who request to receive special computing and technology
offers, estimated to be a minimum of 500,000.  This letter shall be incorporated
as an addendum to the Technology and Marketing Agreement ("Agreement") between
the parties dated May 23, 1999.  Based upon our discussions, the parties agree
as follows:

1.   Obligations. e-centives shall distribute such monthly e-mail programs in
     accordance with its standard service containing e-centives merchant
     partners' computer and consumer electronics promotional offers.  ZDNet
     shall provide certain content (i.e., product reviews, editor's choice
     mentions, etc.) as requested by e-centives and upon mutual agreement from
     ZDNet, for incorporation in such e-mail programs. As mutually agreed
     by the parties, such e-mails shall include ZDNet branding, and at least one
     (1) link and supporting text which shall lead users to the ZDNet home page
     or other page on the ZDNet site as designated by ZDNet at its sole
     discretion.

2.   Term. This addendum shall terminate in accordance with the Agreement.
     However, after six (6) months of performance from the date of execution
     below, either party may terminate this addendum upon thirty (30) days
     written notice to the other party.

3.   Consideration. In consideration for the benefits granted above, ZDNet
     agrees to pay e-centives a monthly amount of $166,666.67 on or before the
     30th day of each calendar month, with the initial payment due upon
     execution of this letter.

Please indicate your acceptance in the space provided below.

Best regards,

/s/ IRA BECKER
Ira Becker
Vice President, Strategic Alliances

AGREED TO AND ACCEPTED BY:
ZDNet, Inc.

By: /s/ ROBERT SMAHL                Title: VP, Audience Development
   ----------------------                      ------------------------
Name: Robert Smahl                  Date:      3/24/00
     --------------------                      ------------------------

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                       TECHNOLOGY AND MARKETING AGREEMENT

     THIS TECHNOLOGY AND MARKETING AGREEMENT is entered into as of May 13, 1999
(the "Effective Date") by and between E-CENTIVES, INC., with its principal
offices at 6903 Rockledge Drive, Suite 1200, Bethesda MD 20817 ("e-centives")
and ZDNET, with its principal offices at 650 Townsend Street, San Francisco, CA
94103 ("ZDNet").

1.   DEFINITIONS.

     (a)  "ACCOUNT" means an account for the display and promotion of Offers.

     (b)  "CAMPAIGN MANAGER" means the object code versions of e-centives'
standard software for disseminating Offers, plus accompanying documentation.

     (c)  "CO-BRANDED SITE" means the version of e-centives' standard
e-centives.com pages which are co-branded with ZDNet branding in accordance
with this Agreement.

     (d)  "CONTENT" means the e-centives Content or the ZDNet Content, as
applicable.

     (e)  "COUPONS" means an Internet-distributed token or certificate which
promotes or provides a discount, reduced price or similar offer for goods or
services, regardless of whether the token or certificate can be redeemed online
or off-line.

     (f)  "DOMAIN NAME" means the domain name used for the Co-Branded Site.

     (g)  "E-CENTIVES CONTENT" means all content or information, in any medium,
provided by e-centives to ZDNet for use on the ZDNet Site or the Co-Branded
Site, including without limitation any text, music, sound, photographs, video,
graphics, data or software (but excluding any Offers and the Software).

     (h)  "E-CENTIVES MARKS" means all domain names, trademarks and logos of
e-centives which are used on the Co-Branded Site  or which are designated by
e-centives for ZDNet's use in conjunction with ZDNet's performance under this
Agreement.

     (i)  "LAUNCH DATE" means the later of the initial day on which the
check-the-box feature described in Section 2.2 is publicly available or all of
the fixed placement described in Exhibit B has been made publicly available.

     (j)  "LICENSEE" means a party (a) with whom ZDNet's sales force initiates
contact regarding use of the Software or the Network, (b) whose identity ZDNet
notifies e-centives about within 10 days of ZDNet's initial sales contact
regarding the Software or the Network, (c) with whom e-centives or its
representatives have not had any ongoing sales contact for the Software or the
Network within the 12 months prior to ZDNet's notice in clause (b) above, and
(d) who licenses the Promotions System from e-centives or participates in the
Network, at prices and terms acceptable to e-centives in its reasonable
discretion but within e-centives range of standard terms, using e-centives'
standard software license agreement (or a variation of such form as mutually
acceptable to e-centives and the licensee) within 3 months of ZDNet's notice
pursuant to clause (b) above.

                                       1.
<PAGE>   3

     (k)  "MARKS" means the e-centives Marks or the ZDNet Marks, as applicable.

     (l)  "NETWORK" means e-centives' online network for the dissemination of
Offers located on the e-centives web site and on the web sites of e-centives
partners.

     (m)  "OFFERS" means Coupons disseminated through the Network.

     (n)  "PROMOTIONS SYSTEM" means the object code versions of e-centives'
standard Network-related server software, plus accompanying documentation.

     (o)  "REGISTERED USER" means a user who registers for an Account through
the Co-Branded Site or through the registration procedures described in Section
2.2.

     (p)  "SOFTWARE" means the Promotions System and the Campaign Manager,
collectively.

     (q)  "ZDNET CONTENT" means all content or information, in any medium,
provided by ZDNet to e-centives for use on the Co-Branded Site, including
without limitation any text, music, sound, photographs, video, graphics, data or
software.

     (r)  "ZDNET MARKS" means all domain names, trademarks and logos designated
by ZDNet for e-centives' use in conjunction with e-centives' performance under
this Agreement.

     (s)  "ZDNET OFFERS" means Offers for products and services of ZDNet or a
Licensee which are disseminated on the Co-Branded Site using the Campaign
Manager.

     (t)  "ZDNET SITE" means all pages which are part of the "ZDNet" branded
service aimed at users within the United States (currently located under the
zdnet.com domain).

2.   DEVELOPMENT AND PROMOTION EFFORTS.

     2.1  DEVELOPMENT OF CO-BRANDED SITE. e-centives shall use commercially
reasonable efforts to complete the launch of the Co-Branded Site within 30 days
following e-centives' receipt of ZDNet's components for such pages. The
Co-Branded Site will be built using e-centives' page templates and will include
the ZDNet Marks and other elements in those spaces e-centives designates for
branding by its co-branding partners. Certain screen shots showing the
contemplated design of the Co-Branded Site are attached as Exhibit A. The
parties shall mutually agree upon the Domain Name, and to the extent that the
Domain Name is a ZDNet Mark, ZDNet shall reasonably cooperate with e-centives to
effectuate e-centives' implementation of such Domain Name. e-centives shall host
the Co-Branded Site and shall ensure that the Co-Branded Site shall maintain
performance levels which comply with Exhibit C and which in all events shall not
be materially less than the performance levels e-centives achieves for its
e-centives.com site.

     2.2  REGISTRATION QUESTION. Within 30 days following the Effective Date,
ZDNet shall include, with explanatory text written by e-centives and approved by
ZDNet, an option on all ZDNet user registration pages (e.g.
http://members.zdnet.com/register/register.cgi) that allows users to open an
Account by checking a box. For each user who opens an Account by

                                       2.
<PAGE>   4

checking the box, ZDNet will electronically provide to e-centives the following
data: First Name, Last Name, email address and zip code (collectively, the
"User Data"). In addition, ZDNet shall indicate to all users who sign up for
the Computer Shopper email notification service that they are being enrolled in
the Network, and ZDNet shall pass such email addresses (and any other
information collected from such user at the time) to e-centives as part of the
User Data. ZDNet shall deliver the User Data to e-centives in batch in
accordance with a technical procedure to be mutually agreed to by the parties.
ZDNet shall use disclaimers or provisions as reasonably required to obtain the
necessary consent to make such disclosures of User Data to e-centives. All use
of User Data is subject to Section 7.

     2.3  ZDNET'S PROMOTION EFFORTS.

          (a)  Within 30 days following the Effective Date, ZDNet shall provide
the promotions described in Exhibit B.

          (b)  ZDNet shall use reasonable commercial efforts to sign up a
minimum of 250,000 Registered Users by the first annual anniversary of the
Launch Date.

          (c)  ZDNet shall not use any interstitials, pop-up windows, other
intermediate steps or any other technology or content which inhibit the
transition of a user from the ZDNet Site to the Co-Branded Site, nor shall
ZDNet frame the Co-Branded Site or use any other technology which interferes
with or affects the page layout of such pages.

          (d)  If ZDNet reorganizes or expands the ZDNet Site, subject to the
terms of this section 2.3(d), e-centives shall receive promotion on the ZDNet
Site consistent with the terms of Exhibit B. If e-centives reasonably
determines that ZDNet's placement on reorganized or expanded pages is not at
least as favorable for e-centives as that contemplated in Exhibit B, the
parties shall negotiate in good faith for alternative promotions, alternative
economics, or termination. Any termination due to a failure of the parties to
reach agreement on alternatives shall not be considered a termination for
breach.

     2.4  PROMOTION OF SOFTWARE.  ZDNet shall use reasonable commercial efforts
to promote the Promotions System to its computer industry contacts and
e-centives shall coordinate with ZDNet's efforts to establish relationships in
the computer industry. Without limiting the foregoing, ZDNet shall use
reasonable commercial efforts to get 10 Licensees within 60 days following the
Launch Date.

     2.5  CONTENT DELIVERY.  As applicable, each party shall deliver their
Content to the other party in a format reasonably specified by the receiving
party. A party may refuse Content delivered in an unsupported format;
otherwise, all Content exchanged between the parties shall be deemed accepted
upon delivery. Each party shall make the initial delivery of Content to the
other party within 5 days following the Effective Date. Subsequent deliveries
shall be uploaded to the other party's site within a reasonable period of time
(usually less than 10 days). Neither party shall make an unreasonable number of
Content changes.

     2.6  REGISTERED USER RELATIONS.  e-centives shall be solely responsible
for providing customer support to Registered Users regarding the operation of
the Co-Branded Site, Accounts or any Offers. e-centives shall ensure that it
provides to Registered Users a level of customer

                                       3.

<PAGE>   5

support which is of a quality at least as high as that provided to its other
e-centives partners in the Network and to its other customers. ZDNet shall be
solely responsible for providing customer support to Registered Users for all
other requests. Each party may redirect a customer support inquiry not within
the scope of its obligation to the other party. e-centives shall have sole
control over the user agreement applicable to Accounts, and e-centives shall
have the sole responsibility for dealing with breaches of such user agreement.

3.   EXCLUSIVE DEALING.

     3.1 EXCLUSIVE PROMOTION BY ZDNET. For a period of 6 months following the
Launch Date, ZDNet shall not (other than in accordance with this Agreement) (a)
integrate Coupons or a Coupon provider into any registration page or sign up
process on the ZDNet Site, (b) display account information from a Coupon
provider on or in conjunction with the ZDNet Site, or (c) have its sales force
marketing any technology or system for Coupons. Notwithstanding the foregoing,
(x) ZDNet is not in any way restricted from marketing or providing its own
Coupons so long as ZDNet is in charge of all aspects of providing such Coupons
(and is not marketing or providing such Coupons on behalf of any third party),
and (y) ZDNet may permit advertisers (whether competitive with e-centives or
not) to place Coupons into banner or other types of advertisements and
promotions on the ZDNet Site, so long as such advertisements and promotions:
(i) are not positioned in a way that is substantially equivalent to integration
if they are on a registration/sign up page, or (ii) do not also display
account information.

     3.2 EXCLUSIVE DISTRIBUTION BY E-CENTIVES. For a period of 6 months
following the Launch Date, e-centives shall not co-brand the e-centives.com
site with, nor include within the Network, any of the following companies:
CNet, CMP, IDG, Penton/Mecklermedia, EarthWeb, Imagine or Miller Freeman.

4.   CAMPAIGN MANAGER.

     4.1 INSTALLATION. Promptly following the Effective Date, e-centives or its
designee shall use commercially reasonable efforts to install the then-current
Campaign Manager version on ZDNet's system. To do so, e-centives may need to
provide consulting services to develop integrating software code, which code
shall be included within the definition of "Campaign Manager." [ZDNet shall
provide e-centives and its designee with: (a) adequate access to ZDNet's
facilities to perform its services; (b) safety training regarding ZDNet's
facilities, (c) reasonable onsite resources, including secure storage space, a
designated work area with adequate facilities, and access to any needed
telephone lines, communications facilities or other equipment; and (d)
reasonable remote Internet access to ZDNet's network so that e-centives may
perform diagnostics or installations remotely. e-centives shall perform all
installation, diagnostics or other activities in such a manner as to minimize
disruption to ZDNet's operations.

     4.2 NEW VERSIONS. e-centives shall provide to ZDNet all new versions of the
Campaign Manager that e-centives makes generally available at the same time as
they are made available to e-centives' other customers. e-centives may choose
to, at its sole discretion, use commercially reasonable efforts to install all
such new versions on ZDNet's premises in accordance with the procedure described
in Section 4.1.

                                       4.

<PAGE>   6

     4.3  SUPPORT.  e-centives shall provide error correction and second-line
telephone and email technical support for the Campaign Manager ("Support") to
up to 2 named ZDNet software engineers between 9:00 a.m. and 5:00 p.m. Eastern
time, Monday through Friday, excluding e-centives-observed holidays. ZDNet may
change the identity of the designated engineers at any time, but ZDNet shall
not make an unreasonable number of changes. Support does not include service
attributable to: (a) any modification, reconfiguration or maintenance of the
Campaign Manager not performed by e-centives; (b) any use of the Campaign
Manager on a system that does not meet e-centives' minimum standards (as
identified to ZDNet prior to such time) for such Campaign Manager, (c) any
hardware or non-e-centives software, or (d) superseded Campaign Manager
versions. If e-centives provides services that it determines were not covered
by Support, then, provided that e-centives has given ZDNet notice of, and ZDNet
has agreed to, the amount of charges to be incurred prior to performing such
services, ZDNet shall pay e-centives' then-current time and materials charges
for such services.

     4.4  EXPORT CONTROL.  ZDNet shall not export or reexport the Campaign
Manager or any associated information to any country for which a U.S.
government agency requires an export license or other governmental approval
without first obtaining such license or approval.

     4.5  OPERATION OF SOFTWARE.  ZDNet understands that the Campaign Manager
may communicate certain information about the use of the Campaign Manager for
delivery and redemption of ZDNet Offers back to e-centives' servers, and ZDNet
consents to such communications. All data transmitted to e-centive's servers
regarding ZDNet Offers shall be owned exclusively by ZDNet and e-centives shall
not use any such data to any third party nor use it for any purpose other than
the performance of its obligations hereunder.

5.   ZDNET OFFERS.  The text and format of all ZDNet Offers shall be subject to
e-centives' then-current technical standards, and ZDNet hereby grants to
e-centives all necessary proprietary rights licenses as are necessary for
e-centives to disseminate ZDNet Offers through the Network and engage in
associated promotions of the Network or its offers. If e-centives reasonably
believes that a ZDNet Offer disseminated through the Network may cause
liability to e-centives or a third party or may cause e-centives to lose the
services of its suppliers or ISPs, then e-centives may remove the affected
ZDNet Offer(s) and shall provide notice to ZDNet identifying the nature of the
objection and the ZDNet Offers affected. e-centives does not undertake to
review ZDNet Offers for accuracy or the possibility that ZDNet Offers may
create liability to third parties.

6.   LICENSE AND STANDARDS.

     6.1  CONTENT LICENSE.

          (a) Subject to the terms and conditions of this Agreement,
e-centives hereby grants to ZDNet a worldwide, non-exclusive license to use,
reproduce, distribute, create derivative works of (only as necessary to build
the Co-Branded Site), publicly perform, publicly display and digitally perform
the e-centives Content on or in conjunction with the ZDNet Site as contemplated
by this Agreement.

                                       5.
<PAGE>   7

          (b)  Subject to the terms and conditions of this Agreement, ZDNet
hereby grants to e-centives a worldwide, non-exclusive license to use,
reproduce, distribute, create derivative works of (only as necessary to build
the Co-Branded Site), publicly perform, publicly display and digitally perform
the ZDNet Content on or in conjunction with the Co-Branded Site as contemplated
by this Agreement.

     6.2  SOFTWARE LICENSE.   e-centives hereby grants to ZDNet a worldwide,
non-exclusive license to make 2 copies of the Campaign Manager and use such
copies internally to disseminate ZDNet Offers through the Network or on
Licensees' web sites. ZDNet shall not, and shall use its reasonable commercial
efforts to ensure that its Licensees or any third party obtaining access to the
Software through ZDNet do not,: (x) decompile, reverse engineer or disassemble
the Software, or (y) reverse engineer or obtain access to (other than through
the Software's standard reporting features) data files created by the Software
and stored in an e-centives proprietary format. ZDNet shall not remove, modify
or obscure any Software proprietary markings. ZDNet acknowledges and agrees
that e-centives may, at any time upon reasonable prior notice, incorporate
license management software (i.e., software which includes automatic
limitations on use in accordance with the usage limitations imposed by this
Agreement) into the Software.

     6.3  COPYRIGHT OWNERSHIP.  As between e-centives and ZDNet: (a) e-centives
and its suppliers retain all rights, title and interest in and to all
intellectual property rights embodied in or associated with the e-centives
Content and Software, and (b) ZDNet and its suppliers retain all rights, title
and interest in and to all intellectual property rights embodied in or
associated with the ZDNet Content and the ZDNet Site. There are no implied
licenses under this Agreement, and any rights not expressly granted are
reserved by the owning party. Neither party shall exceed the scope of the
licenses granted hereunder.

     6.4  TRADEMARK LICENSE.  ZDNet hereby grants to e-centives a non-exclusive
license to use the ZDNet Marks (including without limitation the Domain Name if
applicable) in conjunction with the Co-Branded Site and the operation and
promotion of the Network. e-centives hereby grants to ZDNet a non-exclusive
license to use e-centives Marks (including without limitation the Domain Name
if applicable) on the ZDNet Site in conjunction with the promotions
contemplated herein.

     6.5  TRADEMARK RESTRICTIONS.  The Mark owner may terminate the foregoing
trademark license if, in its reasonable discretion, the other party's use of
the Marks tarnishes or dilutes the quality associated with the Marks or the
associated goodwill and such problem is not cured within 5 days of notice of
breach; alternatively, instead of terminating the license in total, the owner
may specify that certain uses may not contain the Marks. Title to and ownership
of the owner's Marks shall remain with the owner. The licensee shall use the
Marks exactly in the form provided and in conformance with any trademark usage
policies provided by the owner of the Mark. The licensee shall not take any
action inconsistent with the owner's ownership of the Marks, and any benefits
accruing from use of such Marks shall automatically vest in the owner. The
licensee shall not form any combination marks with the other party's Marks.
Notwithstanding the foregoing, to the extent that the Domain Name is deemed a
combination mark, neither party shall use the Domain Name for any purpose
except as provided herein or

                                       6.
<PAGE>   8

attempt to register the Domain Name with a government agency, and the parties
will jointly cooperate on any enforcement action of infringement of the Domain
Name.

     6.6  LIMITS ON SUBLICENSING. All licenses (under any applicable
intellectual property right) granted herein are sublicenseable, transferable or
assignable (except in accordance with Section 14.5). Notwithstanding the
foregoing, either party may use a third party web host, but all actions or
failures to act of the web host that would be a breach of this Agreement, were
the actions or failures to act taken by the hiring party, shall be deemed a
breach of this Agreement.

     6.7  DESCRIPTION OF OFFERS. ZDNet currently intends initially to describe
all ZDNet Offers as "ZDNet e-centives".

7.   REGISTERED USER DATA. Except as specified in this section, each party may
freely use and disclose any User Data (both individual and aggregated) about
Registered Users. Neither party shall disclose any User Data in any manner that
permits the User Data to be associated with the other party or permits the
targeting of Registered Users on the basis of their status as ZDNet users (in
e-centives' case) or Registered Users (in ZDNet's case), nor shall a party use
the User Data to target Registered Users on the basis of their status as ZDNet
users (in e-centives' case) or Registered Users (in ZDNet's case). However,
either party may disclose User Data if it is aggregated (in a non-associatable
way) with data from multiple online properties. The parties shall jointly
coordinate email promotions regarding offers and updates to Registered Users
who opt to receive such email promotions.

8.   PAYMENT.

     8.1  TRANSACTION FEES. e-centives shall pay ZDNet 50% of Transaction
Fees.  "Transaction Fees" means actual consideration (whether in the form of
vendor  fees, Coupon fees or other compensation) received by e-centives as
transaction  fees for the delivery or redemption of Offers to Registered Users
or as  placement fees specifically attributable to being placed on the
Co-Branded  Site, less any (i) refunds or discounts, or (ii) commissions
actually paid to  third parties. Within 30 days after the end of each month,
e-centives will  provide a report to ZDNet detailing the computation of
Transaction Fees, and  payment (if owed) shall accompany such report.

     8.2  LICENSING FEES. e-centives shall pay to ZDNet 40% of Licensing
Fees.  "Licensing Fees" means license fees (but excluding maintenance or
support fees,  consulting fees or installation fees) actually received by
e-centives from  Licensees attributable to the Promotions System, less any (i)
refunds or  discounts, or (ii) commissions actually paid to third parties.
Within 30 days  after the end of each month, e-centives will provide a report
to ZDNet  detailing the computation of Licensing Fees, and payment (if owed)
shall  accompany such report.

     8.3  ZDNET OFFERS FEES. ZDNet shall pay to e-centives 50% of ZDNet
Offer  Fees. "ZDNet Offer Fees" means the (a) actual consideration (whether in
the form of vendor fees, Coupon fees or other compensation) received by ZDNet
as fees for the placement, delivery or redemption of ZDNet Offers, less any
(i) refunds or discounts, or (ii) commissions actually paid to third parties
e-centives shall provide its then-current list prices upon ZDNet's request and

                                       7.

<PAGE>   9

from time to time. Quarterly ZDNet will provide a report to e-centives detailing
the computation of ZDNet Offers Fees, and payment shall accompany such report.
Alternatively, e-centives in its sole discretion may request that any amounts
owed to it under this subsection be credited against e-centives' other payment
obligations pursuant to this Section.

     8.4   PREPAYMENT OF FEES. As a prepayment of Transaction Fees and
Licensing Fees owed pursuant to the foregoing subsections, e-centives shall
make nonrefundable (except as provided in Section 10.4) payments of $250,000
promptly following the Effective Date and $14,583.33 on each monthly
anniversary of the Launch Date (the "Prepayments"). e-centives shall not be
obligated to pay any further Transaction Fees or Licensing Fees to ZDNet so
long as ZDNet's aggregate share of Transaction Fees and Licensing Fees does not
exceed the cumulative amount of the Prepayments to ZDNet pursuant to this
subsection. If the amount of the Transaction Fees or License Fees owed as of a
particular date as calculated in Sections 8.1 or 8.2 above is less than the
Prepayments made as of such date, no refund of any Prepayment shall be owed.

     8.5   TAXES. All payments stated herein shall not further require
e-centives to pay, and ZDNet shall pay, any sales, use or other tax related to
the parties' performance of their obligations or exercise of their rights under
this Agreement, exclusive of taxes based on e-centives' net income.

     8.6   RECORDS AND AUDITS. e-centives shall maintain accurate records with
respect to the Licensing Fees and Transaction Fees. ZDNet shall maintain
accurate records with respect to ZDNet Offers Fees. Once every 12 months, a
party or its designee may inspect the other party's records to verify reports.
Any such inspection will be conducted in a manner that does not unreasonably
interfere with the audited party's business activities. The audited party shall
immediately make any overdue payments disclosed by the audit. Such inspection
shall be at the auditing party's expense; however, if the audit reveals overdue
payments in excess of 5% of the payments owed to date, the audited party shall
immediately pay the cost of such audit, and the auditing party may conduct
another audit during the same 12 month period.

9.   REPORTING.

     9.1   BY ZDNET. In addition to other reports required herein, within 30
days following the end of each month, ZDNet shall provide e-centives with a
reasonably detailed written report that specifies the number of promotions of
e-centives provided by ZDNet under this Agreement and such other information as
ZDNet typically provides at no additional cost to similarly situated business
partners.

     9.2   BY E-CENTIVES. In addition to other reports required herein, within
30 days following the end of each month, e-centives shall provide to ZDNet a
report detailing: (a) the number of new Registered Users, the number of Offers
delivered and redeemed (if available), the conversion rate percentage, and such
other information as e-centives typically provides at no additional cost to
similarly situated business partners, and (b) such items as e-centives
generally provides at no additional cost to merchants who disseminate Offers.

                                       8.

<PAGE>   10

     9.3   LIMITS ON REPORTING.  Each party shall use reliable tools to generate
reports, but neither party ensures that such reports are accurate in all
respects.

10.  TERM AND TERMINATION.

     10.1  TERM.  The term of this Agreement shall continue for 2 years
following the Launch Date, unless earlier terminated as provided herein.

     10.2  RECONSIDERATION OF TERMS.  On the 1 year anniversary of the Launch
Date, the parties shall review the history and performance of this Agreement
and, if appropriate, renegotiate in good faith changes to the financial terms of
this Agreement.

     10.3  TERMINATION FOR FAILURE TO PERFORM.  By providing written notice, a
party may immediately terminate this Agreement: (a) if the other party
materially breaches this Agreement and fails to cure that breach within 30
days after receiving written notice of the breach, provided that the cure period
for breach of Section 6.1, 6.2 and 6.5 shall be limited to 5 days after such
notice, or (b) as provided in Section 14.4. ZDNet may terminate this Agreement
on at least ten (10) days notice in the event that e-centives fails to maintain
the Performance Standards for the Co-Branded Site which are described on Exhibit
C.

     10.4  TERMINATION FOR FAILURE TO LAUNCH.  By providing written notice,
either party may immediately terminate this Agreement if the Launch Date has not
occurred within 60 days following the Effective Date. In the event that
e-centives terminates this Agreement pursuant to this section, ZDNet shall
promptly refund all payments made under this Agreement by e-centives to ZDNet to
date.

     10.5  TERMINATION FOR LACK OF REGISTERED USERS.  Either party may terminate
this Agreement if fewer than 250,000 Registered Users have registered during the
first year after the Launch Date upon notice given at least 10 days after such
anniversary.

     10.6  EFFECTIVE OF TERMINATION.  In all cases, upon the expiration or
termination of this Agreement, (a) each party shall promptly cease all use of
the other parties' Content and Marks as used hereunder, and ZDNet shall cease
using the Campaign Manager; (b) each party shall promptly remove the other
party's Content and Marks as used hereunder from each party's servers, and ZDNet
shall remove the Campaign Manager from its servers; (c) each party shall
promptly deliver to the other party all originals and copies of the other
party's Content and Marks (and in ZDNet's case, the Campaign Manager) then in
their possession or control, or promptly erase the foregoing from all
actively-used computer memories and storage devices within its possession or
control and certify that such materials have been so erased; (d) all licenses
granted hereunder shall terminate unless stated as surviving, and (e) the
provisions of Sections 1, 6.3, 7, 8.5, 8.6, 10.4, 10.6, 11, 13 and 14 shall
survive. Promptly following termination, the parties shall jointly send an email
to Registered Users providing them with the option to opt out of the Network or
to continue directly with e-centives. e-centives shall promptly honor any such
request to terminate an Account in accordance with e-centives' standard
practices.

11.  DISCLAIMER OF WARRANTIES.  EACH PARTY PROVIDES ALL MATERIALS AND SERVICES
TO THE OTHER PARTY "AS IS." EACH PARTY DISCLAIMS ALL

                                       9.
<PAGE>   11

WARRANTIES AND CONDITIONS, EXPRESS, IMPLIED OR STATUTORY, INCLUDING WITHOUT
LIMITATION THE IMPLIED WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY
AND FITNESS FOR A PARTICULAR PURPOSE. Each party acknowledges that it has not
entered into this Agreement in reliance upon any warranty or representation
except those specifically set forth herein.

12.  INDEMNITY.

     12.1 OF ZDNET. e-centives shall indemnify ZDNet and its affiliates (the
"ZDNet Parties") against any and all claims, losses, costs and expenses,
including reasonable attorneys' fees, which any ZDNet party may incur as a
result of claims in any form by third parties arising from ZDNet's use of the
e-centives Content, e-centives Marks or the Software as permitted by this
Agreement, including, without limitation, in connection with any copyright,
trademark, trade secret or patent infringement claims brought against any ZDNet
Party attributable to the e-centives Content, e-centives Marks, the Network,
Offers or the Software, or arising in connection with the Network or Offers
(other than ZDNet Offers).  However, the foregoing indemnity obligations do not
apply to claims based upon: (i) the Campaign Manager's use or combination with
software, hardware, or other materials not provided by e-centives if
infringement would not have occurred in the absence of such combination; or (ii)
any use of any Campaign Manager version altered or modified by or on behalf of
ZDNet if infringement would not have occurred but for the alteration or
modification. In the event that e-centives believes the Campaign Manager
infringes, in addition to its indemnification obligation, e-centives may, at its
option and expense: (a) replace the Campaign Manager with substantially
equivalent noninfringing software; (b) modify the Campaign Manager so that it no
longer infringes but remains substantially equivalent; (c) obtain for ZDNet the
right to continue using the Campaign Manager; or (d) if none of the foregoing is
reasonably available, terminate ZDNet's license to the Campaign Manager. THIS
SECTION STATES E-CENTIVES' SOLE AND EXCLUSIVE OBLIGATION WITH RESPECT TO
INFRINGEMENT CLAIMS.

     12.2 OF E-CENTIVES. ZDNet shall indemnify e-centives against any and all
claims, losses, costs and expenses, including reasonable attorneys' fees, which
e-centives may incur as a result of claims in any form by third parties arising
from e-centives use of the ZDNet Content, ZDNet Marks or ZDNet Offers (excluding
any Licensee Offers) (collectively, the "ZDNet Materials") as permitted by this
Agreement. However, the foregoing indemnity obligations do not apply to claims
based upon: (i) any ZDNet Materials' use or combination with software, hardware,
or other materials not provided by ZDNet if infringement would not have occurred
in the absence of such combination; or (ii) any use of ZDNet Materials which has
been altered or modified by or on behalf of e-centives if infringement would not
have occurred but for the alteration or modifications. In the event that ZDNet
believes the any element of ZDNet Materials infringes, ZDNet may, at its option
and expense (in addition to fulfilling its indemnity obligations above): (a)
replace the affected ZDNet Materials with substantially equivalent noninfringing
items; (b) modify the affected ZDNet Materials so that it no longer infringes
but remains substantially equivalent; (c) obtain for e-centives the right to
continue using the affected ZDNet Materials; or (d) if none of the foregoing is
reasonably available, terminate e-centives' license to the affected ZDNet
Materials. THIS SECTION STATES ZDNET'S SOLE AND EXCLUSIVE OBLIGATION WITH
RESPECT TO INFRINGEMENT CLAIMS FOR ZDNET MATERIALS.

                                       10.
<PAGE>   12

     12.3 MECHANICS. The foregoing obligations are conditioned on the
Indemnified Party: (i) giving the Indemnifying Party notice of the relevant
claim, (ii) cooperating with the Indemnifying Party, at the Indemnifying Party's
expense, in the defense of such claim, and (iii) giving the Indemnifying Party
the right to control the defense and settlement of any such claim, except that
the Indemnifying Party shall not enter into any settlement that affects the
Indemnified Party's rights or interest without the Indemnified Party's prior
written approval. The Indemnified Party shall have the right to participate in
the defense at its expense.

13.  LIMITATION ON LIABILITY. NEITHER PARTY SHALL BE LIABLE FOR SPECIAL,
INCIDENTAL OR CONSEQUENTIAL DAMAGES OR LOST PROFITS (HOWEVER ARISING, INCLUDING
NEGLIGENCE) ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT, EVEN IF THE
PARTIES ARE AWARE OF THE POSSIBILITY OF SUCH DAMAGES. EXCEPT FOR A CLAIM UNDER
SECTION 12, IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY IN AN
AMOUNT GREATER THAN THE AMOUNTS ACTUALLY PAID BY E-CENTIVES TO ZDNET UNDER THIS
AGREEMENT.

14.  GENERAL.

     14.1 GOVERNING LAW. This Agreement will be governed and construed in
accordance with the laws of the State of California without giving effect to
conflict of laws principles. Both parties submit to personal jurisdiction in
California for purposes of this Agreement, and further agree that any cause of
action related to this Agreement shall be brought in a court in San Francisco,
California.

     14.2 SEVERABILITY; HEADINGS. If any provision herein is held to be invalid
or unenforceable for any reason, the remaining provisions will continue in full
force without being impaired or invalidated in any way. The parties agree to
replace any invalid provision with a valid provision that most closely
approximates the intent and economic effect of the invalid provision. Headings
are for reference purposes only and in no way define, limit, construe or
describe the scope or extent of such section.

     14.3 PUBLICITY. Each party will seek the other party's prior approval for
all press releases and all other similar public announcements referencing the
other party prior to release. Approval will not be unreasonably withheld or
delayed and will be deemed given if not disapproved within 2 business days. Once
approved, such materials may be reused until such approval is reasonably
withdrawn with reasonable prior notice. The first press release regarding this
Agreement shall be made jointly within 2 weeks following the Effective Date.

     14.4 FORCE MAJEURE. Except as otherwise provided, if performance hereunder
is interfered with by any act or condition beyond a party's reasonable control,
the party so affected, upon giving prompt notice to the other party, shall be
excused from such performance to the extent of such condition. However, if a
force majeure detrimentally affects the performance of a material obligation
hereunder for 14 days or more, either party can terminate this Agreement.

     14.5 ASSIGNMENT. Neither party may assign its rights or delegate its duties
under this Agreement to a third party without the prior consent of the other
party, except that notice but no

                                       11.
<PAGE>   13

consent shall be required for assignment to a third party acquiring all or
substantially all of the assigning party's business; provided, however that if
such assignment is to a competitor of the non-assigning party, the non-assigning
party shall have the right to terminate this Agreement within fifteen (15) days
after receipt of the notice of assignment. This Agreement shall be binding upon
and inure to the benefit of each party's successors and permitted assigns.

     14.6 INDEPENDENT CONTRACTORS. The parties are independent contractors, and
no agency, partnership, joint venture, employee-employer or
franchisor-franchisee relationship is intended or created by this Agreement.
Neither party shall make any warranties or representations on behalf of the
other party.

     14.7 NOTICE. Any notice under this Agreement will be in writing and
delivered by personal delivery, overnight courier, confirmed facsimile, or
certified or registered mail, return receipt requested, and will be deemed given
upon personal delivery, 1 day after deposit with an overnight courier, 5 days
after deposit in the mail, or upon confirmation of receipt of facsimile Notices
will be sent to a party at its address set forth above or such other address as
that party may specify in writing pursuant to this subsection. A copy of all
notices sent to ZDNet regarding breach, termination or interpretation of this
Agreement shall be sent to its Legal Department at ZD Inc., at 28 East 28th
Street, NY, NY 10016.

     14.8 ENTIRE AGREEMENT; WAIVER. This Agreement sets forth the entire
understanding and agreement of the parties, and supersedes any and all oral or
written agreements or understandings between the parties, as to the subject
matter of such Agreements, including without limitation the Term Sheet between
the parties with a draft date of January 29, 1999 (and all prior versions). This
Agreement may be changed only by a writing signed by both parties. The waiver of
a breach of any provision of this Agreement will not operate or be interpreted
as a waiver of any other or subsequent breach.

     14.9 COUNTERPARTS. This Agreement may be executed in one or more
counterparts, each of which shall be deemed an original and all of which shall
be taken together and deemed to be one instrument.

E-CENTIVES, INC.                        ZDNET

By: /s/ Ira Becker                      By: /s/ Robert Smahl       5/13/99

Name: Ira Becker        5/13/99         Name: Robert Smahl

Title: Dir. of Bus. Dev.                Title: VP, Audience Development

                                       12.
<PAGE>   14

                                   EXHIBIT A
                          CO-BRANDED SITE SCREEN SHOTS

                                      13.
<PAGE>   15
                                   EXHIBIT B
                                ZDNET PROMOTIONS

   - ZDNet will integrate the e-centives system and user interface for the
member sign-up within ZDNet Registration.

   - ZDNet will integrate a qualified question, AS DETERMINED BY BOTH PARTIES,
into the ZDNet registration process to offer e-centives membership as a ZDNet
membership benefit.

   - ZDNet will display a prominent link on the ZDNet home page that leads to
co-branded e-centives pages hosted by E-centives.

   - Computer Shopper.com will display a prominent link on its sidebar that
leads to co-branded e-centives pages hosted by E-centives.

   - Computer Shopper.com will make best efforts to link e-centives offers
within product listings, and product search results.

ZDNet would agree to promote e-centives and its use through the following
promotional programs:

   - Email announcement at launch time included as blurb in all email
newsletters delivered directly by ZDNet, with approximate exposure in 5 million
delivered emails.

   - A special Announcement offer will be emailed to the ZDNet Announce list
with a single-focused message directing the registered users to the new
e-centives service.

   - ZDNet will deliver an additional 10,000,000 email messages/blurbs to email
subscribers per annum.

   - ZDNet, in conjunction with e-centives, will endeavor to build a new email
list to specifically promote the e-centives offers. And/or e-centives offers
will consistently included in each issue of the computershopper.com email alert.

   - ZDNet will make commercially reasonable efforts to include e-centives
promotion blurbs as special highlighted offers within the existing Sponsored
Links boxes on ZDNet.

   - ZDNet guarantees e-centives will receive at least 100,000,000 impressions
within the Sponsored Links boxes per annum as long as these boxes appear on the
ZDNet site, or in the event that these boxes no longer appear, ZDNet will, at
its discretion make an alternative similar promotion placement on the ZDNet
site.

   - ZDNet, at its discretion, recognizing banner and button inventory
constraints, will deliver create and deliver house banners, buttons, or other
graphical promotions to drive users to the e-centives service.

                                      14.
<PAGE>   16
                                   EXHIBIT C
                             PERFORMANCE STANDARDS

Uptime Performance: The Co-Branded Site hosted by e-centives (or its agents)
shall maintain uptime of at least ninety-nine percent (99%) of the time within
each one month period of this Agreement, barring exceptions detailed under
Measurement Stipulations below. Service uptime means that a User on the
Internet is able to access pages on the Co-Branded Site and that externally
linked URLs shall not result in retrieval errors. ZDNet and e-centives shall
agree on a list of URLs that can be reliably linked to. Changes to this list
must be agreed upon by both parties, and should serve as the test suite for
independent third party testing.

Functional Performance: The pages of the Co-Branded Site shall provide the
contractually agreed upon content ninety-nine percent (99%) of the measured
Uptime within each one week period of this Agreement, barring exceptions
detailed under Measurement Stipulations below. Functional service means a User
visiting the Co-Branded Site is able to access the content outlined in this
Agreement.

Measurement Stipulations: Performance shall be measured by multiple independent
third party companies agreed upon by both parties. Measurement periods shall
begin and end at 00:00 Sunday morning. Any scheduled maintenance performed by
e-centives or its agents shall be excluded from uptime calculations. e-centives
shall not be responsible for access problems to the Co-Branded Site caused by
failure of a User or third party measurement company's Internet Service
Provider, intervening Internet Service Providers between the User or third
party measurement company's Internet Service Provider, or peering points
(public or private) between any of the aforementioned parties. Such failures
shall not be included in performance measurement calculations. Problems
accessing content caused by User action or lack thereof (i.e. forgot password,
proxies or browser is not standards-compliant, etc.) shall not count toward
performance measurement calculations. However, e-centives shall take
commercially reasonable steps to solve such problems as they arise.

Non-conformance: Each party agrees to share with the other party in a timely
fashion any data gathered by such party or by independent third parties
concerning the performance of the Co-Branded Site. e-centives shall be
considered to not be in compliance with performance measurement guidelines if it
fails to meet the conditions outlined above for two consecutive measurement
periods or for three measurement periods in any six (6) week period.

                                      15.

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