Document:

OPTION AGREEMENT

         THIS OPTION AGREEMENT (the "Agreement") is entered into as of January
24, 2000, by and between USANi Sub LLC, a Delaware limited liability company
(the "Grantee"), and Styleclick.com Inc., a California corporation (the
"Grantor").

         (a) The Grantee and the Grantor are entering into an Agreement and Plan
of Merger, dated as of the date hereof (the "Merger Agreement"),which provides
for, among other things, the merger of Grantor (the "Merger") with a wholly
owned subsidiary of a newly formed Delaware corporation ("Newco") and the
concurrent contribution (the "Contribution") by Grantee to Newco of all of the
outstanding limited liability interests of Internet Shopping Network LLC, a
Delaware limited liability company (the Merger and the Contribution, along with
the other transactions contemplated by the Merger Agreement are referred to
herein as the "Transactions").

         (b) As a condition and inducement to Grantee's willingness to enter
into the Merger Agreement, the Grantee has requested that the Grantor grant to
the Grantee an option to purchase up to 1,533,281 shares of Common Stock, no par
value, of the Grantor (the "Common Stock"), upon the terms and subject to the
conditions hereof.

         (c) In order to induce the Grantee to enter into the Merger Agreement,
the Grantor is willing to grant the Grantee the requested option.

         NOW, THEREFORE, in consideration of the premises and the mutual
covenants and agreements set forth herein, the parties hereto agree as follows:

         1. Definitions. Capitalized terms used herein and not otherwise defined
herein shall have the respective meanings ascribed thereto in the Merger
Agreement.

         2. The Option; Exercise; Adjustments; Payment of Spread.

                  (a) Subject to the other terms and conditions set forth
herein, the Grantor hereby grants to the Grantee an irrevocable option (the
"Option") to purchase up to 1,533,281 (such number subject to adjustment as
provided herein) shares of Common Stock (the "Shares") at a cash purchase price
equal to $17.50 per share (the "Purchase Price"). The Option may be exercised by
the Grantee, in whole or in part, at any time, or from time to time, following
the occurrence of one of the events set forth in Section 3(d) hereof, and prior
to the termination of the Option in accordance with the terms of this Agreement.

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                  (b) In the event the Grantee wishes to exercise the Option,
the Grantee shall send a written notice to the Grantor (the "Stock Exercise
Notice") specifying a date for the closing of such purchases not later than 10
Business Days and not earlier than three Business Days following the date such
notice is given; provided such period shall be extended as may be necessary to
meet any regulatory requirements, including expiration or termination of any
applicable waiting periods under the HSR Act. In the event of any change in the
Common Stock issued and outstanding by reason of a distribution,
reclassification stock dividend, split-up (including a reverse stock split),
combination, recapitalization, exchange of shares or similar transaction, the
type and number of shares or securities subject to the Option, and the Exercise
Price therefor, shall be adjusted appropriately, and proper provision shall be
made in the agreements governing such transaction so that the Grantee shall
receive upon exercise of the Option the same class and number of outstanding
shares or other securities or property that Grantee would have received upon
exercise of the Option if the Option had been exercised immediately prior to
such event or the record date therefor, as applicable. Without limiting the
parties' relative rights and obligations under the Merger Agreement, if any
additional shares of Common Stock are issued after the date of this Option
Agreement (other than pursuant to an event described in the first sentence of
this Section 2(b)), the number of shares of Common Stock then remaining subject
to the Option shall be adjusted so that, after such issuance of additional
shares, such number of shares then remaining subject to the Option, together
with any shares theretofore issued pursuant to the Option, equals 19.9% of the
number of shares of Common Stock then issued and outstanding. Notwithstanding
anything in this Agreement, the number of Shares subject to this Option shall
never exceed 19.9% of the outstanding shares of Common Stock of the Grantor.

         3. Conditions to Delivery of Shares. The Grantor's obligation to
deliver Shares upon exercise of the Option is subject only to the conditions
that:

                  (a) no preliminary or permanent injunction or other order
issued by any federal or state court of competent jurisdiction in the United
States prohibiting the delivery of the Shares shall be in effect;

                  (b) any applicable waiting periods under the HSR Act shall
have expired or been terminated;

                  (c) any other consent, approval, order, notification or
authorization, the failure of which to obtain or make would make the issuance of
the Shares illegal, shall have been obtained or made and be in full force and
effect; and

                  (d) (i) any person (other than Grantee or any of its
subsidiaries and other than any shareholder of Grantee that currently owns in
excess of 15% of the outstanding Common Stock) shall have acquired beneficial
ownership (as such term is defined in Rule 13d-3 under the Exchange Act or the
right to acquire beneficial ownership of, or any "group" (as such term is
defined under the Exchange

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Act) shall have been formed which beneficially owns or has the right to acquire
beneficial ownership of, shares of Common Stock aggregating 15% or more of the
then outstanding Common Stock, (ii) any person shall have commenced or publicly
announced its intention to commence a tender offer for 15% or more of the
outstanding Common Stock or shall have publicly announced its intention to
effect an Alternative Transaction, (iii) the Merger Agreement is terminated
pursuant to Section 7.1(e) or 7.1(f), or (iv) the Merger Agreement is terminated
pursuant to Section 7.1(d) and at such time an Alternative Transaction was
publicly announced prior to such termination or an Alternative Transaction is
consummated, or a definitive agreement with respect thereto is executed by the
Company or any of its affiliates following such termination and on or prior to
the 12 month anniversary of such termination

         4. The Closing.

                  (a) Any closing hereunder shall take place on the date
specified by the Grantee in its Stock Exercise Notice, at 9:30 a.m., local time,
at the offices of the Company, if the conditions set forth in Section 3(a), (b)
or (c) have not then been satisfied, on the second Business Day following the
satisfaction of such conditions, or at such other time and place as the parties
hereto may agree (the "Closing Date"). On the Closing Date, the Grantor will
deliver to the Grantee a certificate or certificates, representing the Shares in
the denominations designated by the Grantee in its Stock Exercise Notice and the
Grantee will purchase such Shares from the Grantor at the price per Share equal
to the Purchase Price. Any payment made by the Grantee to the Grantor shall be
made by wire transfer to a bank designated by the party receiving such funds.

                  (b) The certificates representing the Shares shall bear an
appropriate legend relating to the fact that such Shares have not been
registered under the Securities Act.

         5. Representations and Warranties of the Grantor. The Grantor
represents and warrants to the Grantee that (a) the Grantor is a corporation
duly organized, validly existing and in good standing under the laws of the
State of California and has the requisite corporate power and authority to enter
into and perform this Agreement; (b) the execution and delivery of this
Agreement by the Grantor and the consummation by it of the transactions
contemplated hereby have been duly authorized by the Board of Directors of the
Grantor and this Agreement has been duly executed and delivered by a duly
authorized officer of the Grantor and constitutes a valid, binding and
enforceable obligation of the Grantor; (c) the Grantor has taken all necessary
corporate action to authorize and reserve the Shares issuable upon exercise of
the Option and the Shares, when issued and delivered by the Grantor upon
exercise of the Option and paid for by Grantee as contemplated hereby, will be
duly authorized, validly issued, fully paid and non-assessable and free of
preemptive rights; (d) the execution and delivery of this Agreement by the
Grantor and, except as otherwise required by the HSR Act and for such filings as
are required by NASDAQ and under

<PAGE>

any applicable federal security laws and regulations, the consummation by it of
the transactions contemplated hereby do not require the consent, waiver,
approval or authorization of or any filing with any person or public authority
and will not violate, result in a breach of or the acceleration of any
obligation under, or constitute a default under, any provision of Grantor's
Articles of Incorporation or By- laws, or any material indenture, mortgage,
lien, lease, agreement, contract, instrument, order, law, rule, regulation,
judgment, ordinance, decree or restriction by which the Grantor or any of its
Subsidiaries or any of their respective properties or assets is bound; (e) no
"fair price," "moratorium," "control share acquisition," "interested
shareholder" or other form of antitakeover statute or regulation, or similar
provision contained in the Articles of Incorporation or By-laws of Grantor, is
or shall be applicable to any of the transactions contemplated by this
Agreement, and the Board of Directors of Grantor has taken all action to approve
the transactions contemplated hereby to the extent necessary to avoid any such
application (including the Board of Directors of Grantor having determined that
the purchase price under Sections 8 and 9 hereof will not violate any rights of
any holder of the Company's Equity Securities or require any shareholder vote or
any other consent or waiver by any holders of the Company's Equity Securities,
in each case that have not been waived or obtained).

         6. Representations And Warranties of the Grantee. The Grantee
represents and warrants to the Grantor that (a) the execution and delivery of
this Agreement by the Grantee and the consummation by it of the transactions
contemplated hereby have been duly authorized by all necessary limited liability
company action on the part of the Grantee and this Agreement has been duly
executed and delivered by a duly authorized officer of the Grantee and
constitutes a valid and binding obligation of Grantee; and (b) the Grantee is
acquiring the Option and, if and when it exercises the Option, will be acquiring
the Shares issuable upon the exercise thereof for its own account and not with a
view to distribution or resale in any manner which would be in violation of the
Securities Act or the NASDAQ rules.

         7. Listing of Shares; Filings; Governmental Consents. Subject to
applicable law and the rules and regulations of the National Association of
Securities Dealers ("NASD"), when the Option becomes exercisable hereunder, the
Grantor will promptly file an application to list the Shares on the NASDAQ and
will use all reasonable best efforts to obtain approval of such listing and to
effect all necessary filings by the Grantor under the HSR Act; provided,
however, that if the Grantor is unable to effect such listing on the NASDAQ by
the Closing Date, the Grantor will nevertheless be obligated to deliver the
Shares upon the Closing Date. Each of the parties hereto will use its reasonable
best efforts to obtain consents of all third parties and governmental
authorities, if any, necessary to the consummation of the transactions
contemplated.

         8. Registration Rights.

                  (a) In the event that the Grantee shall desire to sell any of
the Shares within three years after the purchase of such Shares pursuant hereto,
and such sale requires, in the opinion of counsel to the Grantee, which opinion
shall be reasonably satisfactory to the Grantor and its counsel, registration of
such Shares under the Securities Act, the Grantor will cooperate with the
Grantee and any underwriters in registering such Shares for resale, including
promptly filing a registration statement which complies with the requirements of
applicable federal and state securities laws, and entering into an underwriting
agreement with such underwriters upon such terms and conditions as are
customarily contained in underwriting agreements with respect to secondary
distributions; provided that the Grantor shall not be required to have declared
effective more than two registration statements hereunder and shall be entitled
to delay the filing or effectiveness of any registration statement for up to 90
days if the offering would, in the judgment of the Board of Directors of the
Grantor, require premature disclosure of any material corporate development or
material transaction involving the Grantor or interfere with any previously
planned securities offering by the Grantor.

                  (b) If the Common Stock is registered pursuant to the
provisions of this Section 8, the Grantor agrees (i) to furnish copies of the
registration statement and the prospectus relating to the Shares covered thereby
in such numbers as the Grantee may from time to time reasonably request and (ii)
if any event shall occur as a result of which it becomes necessary to amend or
supplement any registration statement or prospectus, to prepare and file under
the applicable securities laws such amendments and supplements as may be
necessary to keep available for at least 90 days a prospectus covering the
Common Stock meeting the requirements of such securities laws, and to furnish
the Grantee such numbers of copies of the registration statement and prospectus,
as amended or supplemented, as may reasonably be requested. The Grantor shall
bear the cost of the registration, including all registration and filing fees,
printing expenses, and fees and disbursements of counsel and accountants for the
Grantor, except that the Grantee shall pay the fees and disbursements of its
counsel, and the underwriting fees and selling commissions applicable to the
shares of Common Stock sold by the Grantee. The Grantor shall indemnify and hold
harmless (x) Grantee, its affiliates and its officers and directors and each
person who controls Grantee within the meaning of the Securities Act or Exchange
Act and (y) each underwriter and each person who controls any underwriter within
the meaning of the Securities Act or the Exchange Act (collectively, the
"Underwriters") ((x) and (y) being referred to as "Indemnified Parties") against
any losses, claims, damages, liabilities or expenses, to which the Indemnified
Parties may become subject, insofar as such losses, claims, damages, liabilities
(or actions in respect thereof) and expenses arise out of or are based upon any
untrue statement or alleged untrue statement of any material fact contained or
incorporated by reference in any registration statement or prospectus filed
pursuant to this paragraph, or arise out of or are based upon the omission or
alleged omission to state therein a material fact required to be stated therein
or necessary to make the

<PAGE>

statements therein not misleading; provided, however, that the Grantor will not
be liable in any such case to the extent that any such loss, liability, claim,
damage or expense arises out of or is based upon an untrue statement or alleged
untrue statement in or omission or alleged omission from any such documents in
reliance upon and in conformity with written information furnished to the
Grantor by the Indemnified Parties expressly for use or incorporation by
reference therein.

                  (c) The Grantee and the Underwriters shall indemnify and hold
harmless the Grantor, its affiliates and its officers and directors and each
person who controls Grantor within the meaning of the Securities Act or Exchange
Act against any losses, claims, damages, liabilities or expenses to which the
Grantor, its affiliates and its officers and directors may become subject,
insofar as such losses, claims, damages, liabilities (or actions in respect
thereof) and expenses arise out of or are based upon any untrue statement of any
material fact contained or incorporated by reference in any registration
statement filed pursuant to this paragraph, or arise out of or are based upon
the omission or alleged omission to state therein a material fact required to be
stated therein or necessary to make the statements therein not misleading, in
each case to the extent, but only to the extent, that such untrue statement or
alleged untrue statement or omission or alleged omission was made in reliance
upon and in conformity with written information furnished to the Grantor by the
Grantee or the Underwriters, as applicable, specifically for use or
incorporation by reference therein.

         9. Expenses. Each party hereto shall pay its own expenses incurred in
connection with this Agreement, except as otherwise specifically provided
herein.

         10. Specific Performance. The Grantor acknowledges that if the Grantor
fails to perform any of its obligations under this Agreement immediate and
irreparable harm or injury would be caused to the Grantee for which money
damages would not be an adequate remedy. In such event, the Grantor agrees that
the Grantee shall have the right, in addition to any other rights it may have,
to specific performance of this Agreement. Accordingly, if the Grantee should
institute an action or proceeding seeking specific enforcement of the provisions
hereof, the Grantor hereby waives the claim or defense that the Grantee has an
adequate remedy at law and hereby agrees not to assert in any such action or
proceeding the claim or defense that such a remedy at law exists.

         11. Notice. All notices and other communications hereunder shall be in
writing and shall be deemed given when delivered personally, upon a receipt of a
transmittal confirmation if sent by facsimile or like transmission, and on the
next Business Day when sent by Federal Express, Express Mail or similar
overnight courier service to the parties at the following addresses or facsimile
numbers (or at such other address or facsimile number for a party as shall be
specified by like notice):

<PAGE>

         If to the Grantee:

                  USANi Sub LLC
                  Carnegie Hall Tower
                  152 West 57th Street, 42nd Floor
                  New York, NY 10019

         with a copy to:

                  Paul, Weiss, Rifkind, Wharton & Garrison
                  1285 Avenue of the Americas
                  New York, New York 10019-6064
                  Attention: Robert B. Schumer
                  Facsimile: (212) 757-3990

         If to the Grantor:

                  The Company
                  3861 Sepulveda Blvd.
                  Culver City, CA 90230
                  Attention: Maurizio Vecchione
                  Facsimile: (310) 751-2122

                  with a copy to:

                  Coudert Brothers
                  950 17th St., 18th Fl.
                  Denver, CO 80202
                  Attention: John A. St. Clair
                  Facsimile: (303) 607-1080

         12. Parties in Interest. This Agreement shall inure to the benefit of
and be binding upon the parties named herein and their respective successors and
assigns. Nothing in this Agreement, express or implied, is intended to confer
upon any person other than the Grantor or the Grantee, or their successors or
assigns, any rights or remedies under or by reason of this Agreement.

         13. Entire Agreement; Amendments. This Agreement, together with the
Merger Agreement and the other documents contemplated thereby, contains the
entire agreement between the parties hereto with respect to the subject matter
hereof and supersedes all prior and contemporaneous agreements and
understandings, oral or written, with respect to such transactions. This
Agreement may not be changed, amended or modified orally, but may be changed
only by an agreement in writing signed by the party against whom any waiver,
change, amendment, modification or discharge may be sought.

<PAGE>

         14. Assignment. No party to this Agreement may assign any of its rights
or obligations under this Agreement without the prior written consent of the
other party hereto, except that the Grantee may assign its rights and
obligations hereunder to any of its direct or indirect wholly owned
subsidiaries, but no such transfer shall relieve the Grantee of its obligations
hereunder if such transferee does not perform such obligations.

         15. Headings. The section headings herein are for convenience only and
shall not affect the construction of this Agreement.

         16. Counterparts. This Agreement may be executed in any number of
counterparts, each of which, when executed, shall be deemed to be an original
and all of which together shall constitute one and the same document.

         17. Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of New York applicable to contracts made
and to be performed entirely within such state.

         18. Termination of Option. The right to exercise the Option granted
pursuant to this Agreement shall terminate at the earlier of (i) the Effective
Time and (ii) the 12 month anniversary of Merger Termination Date; provided
that, if the Option cannot be exercised or the Shares cannot be delivered to
Grantee upon such exercise because the conditions set forth in Section 3(a), (b)
or (c) hereof have not yet been satisfied, the termination date set forth in
clause (ii) shall be extended until 30 days after such impediment to exercise or
delivery has been removed. All representations and warranties contained in this
Agreement shall survive delivery of and payment for the Shares.

         19. Profit Limitation.

                  (a) Notwithstanding any other provision of this Agreement or
the Merger Agreement, in no event shall the Grantee's Total Profit (as
hereinafter defined) exceed $5,545,809 and, if it otherwise would exceed such
amount, the Grantee shall repay such excess amount to Grantor in cash (or the
purchase price for purposes of Section 8, shall be reduced) so that Grantee's
Total Profit shall not exceed $5,545,809 after taking into account the foregoing
actions.

                  (b) Notwithstanding any other provision of this Agreement,
this Option may not be exercised for a number of Shares as would, as of the date
of the Stock Exercise Notice, result in a Notional Total Profit (as defined
below) of more than $5,545,809 and, if exercise of the Option otherwise would
exceed such amount, the Grantee, at its discretion, may increase the Purchase
Price for that number of Shares set forth in the Stock Exercise Notice so that
the Notional Total Profit shall not exceed $5,545,809; provided, that nothing in
this sentence shall restrict any exercise of the

<PAGE>

Option permitted hereby on any subsequent date at the Purchase Price set forth
in Section 2(a) hereof.

                  (c) As used herein, the term "Total Profit" shall mean the
aggregate amount (before taxes) of the following: (i) (x) the amount of the cash
Termination Fee received by Grantee pursuant to Section 8.3(b) of the Merger
Agreement and Section 2(c) hereof, less (y) any repayment of such cash to
Grantor, (ii) (x) the net cash amounts received by Grantee pursuant to the sale
of Shares (or any other securities into or for which such Shares are converted
or exchanged) to any unaffiliated party, less (y) the Grantee's purchase price
for such Shares.

                  (d) As used herein, the term "Notional Total Profit" with
respect to any number of Shares as to which Grantee may propose to exercise this
Option shall be the Total Profit determined as of the date of the Stock Exercise
Notice assuming that this Option were exercised on such date for such number of
Shares and assuming that such Shares, together with all other Shares acquired
upon exercise of the Option and held by Grantee and its affiliates as of such
date, were sold for cash at the closing market price for the Common Stock as of
the close of business on the preceding trading day (less customary brokerage
commissions).

         20. Severability. If any term, provision, covenant or restriction of
this Agreement is held by a court of competent jurisdiction to be invalid, void
or unenforceable, the remainder of the terms, provisions, covenants and
restrictions of this Agreement shall remain in full force and effect and shall
in no way be affected, impaired or invalidated.

<PAGE>

         IN WITNESS WHEREOF, the Grantee and the Grantor have caused this
Agreement to be duly executed and delivered on the day and year first above
written.
  STYLECLICK.COM INC.

                                  USANi Sub LLC

                                  By: /s/ Dara Khosrowshahi
                                  -------------------------
                                  Name:  Dara Khosrowshahi
                                  Title: Vice President

                                  By: /s/ Maurizio Vecchione
                                  --------------------------
                                  Name:  Maurizio Vecchione
                                  Title: President and Co-CEOVOTING AND FIRST OFFER AGREEMENT

         VOTING AND FIRST OFFER AGREEMENT, dated as of January 24, 2000 (this
"Agreement"), between Joyce Freedman (the "Principal Stockholder") and USANi Sub
LLC, a Delaware limited liability company ("Parent").

         WHEREAS, Styleclick.com Inc., a California corporation (the "Company"),
and Parent propose to enter into an Agreement and Plan of Merger, dated as of
the date hereof (the "Merger Agreement"), which provides for, among other
things, the merger of the Company (the "Merger") with a wholly owned subsidiary
of a newly formed Delaware corporation ("Newco") and the concurrent contribution
by Parent to Newco of all of the outstanding limited liability interests of
Internet Shopping Network LLC, a Delaware limited liability company ("ISN");

         WHEREAS, the Principal Stockholder is the owner of one or more of the
following securities: (a) shares of common stock of the Company, no par value
("Company Common Stock") and (b) options to acquire Company Common Stock; and

         WHEREAS, in order to induce Parent to enter into the Merger Agreement,
the Principal Stockholder has agreed to enter into this Agreement with respect
to all the shares of Company Common Stock now owned, whether beneficially or of
record, and which may hereafter be acquired by the Principal Stockholder and any
shares of Company Common Stock over which the Principal Stockholder has
investment power or voting power, each within the meaning of Rule 13d-3(a) of
the Securities Exchange Act of 1934, as amended (the "Shares"), and all options
to acquire Shares now owned and which may hereafter be acquired (the "Options").

         NOW, THEREFORE, in consideration of the foregoing and the mutual
covenants and agreements contained herein, and intending to be legally bound
hereby, the parties hereto hereby agree as follows:

                                    ARTICLE 1

         Section 1.1 Voting Agreement. The Principal Stockholder hereby agrees
that during the Restricted Period (as defined below) at any meeting of the
stockholders of the Company, however called, and in any action by consent of the
stockholders of the Company, the Principal Stockholder shall vote her Shares or
shall cause her Shares to be voted: (a) in favor of the Merger, the Merger
Agreement (as amended from time to time) and the transactions contemplated by
the Merger Agreement (the "Proposed Transactions") and (b) against any proposal
(other than in respect of the Proposed Transaction) for any: (i) merger,
consolidation, share exchange, business combination, recapitalization,
liquidation, dissolution or similar transaction involving the Company or any
other material corporate transaction, the

<PAGE>

                                                                               2

consummation of which could reasonably be expected to impede, interfere with,
prevent or materially delay the Proposed Transactions; (ii) a sale, lease,
exchange, transfer or other disposition of 20% or more of the assets of the
Company in a single transaction or series of transactions; or (iii) the
acquisition by any person or "group" (as defined in Section 13(d) of the
Exchange Act) other than Parent or its affiliates (herein, a "third party"), of
"beneficial ownership" of 15% or more of the Company's voting stock whether by
tender offer or exchange offer or otherwise and including a self tender offer,
merger, sale of assets or other business combination between the Company and any
person or entity or any other action or agreement that would result in a breach
of any covenant, representation or warranty or any other obligation or agreement
of the Company under the Merger Agreement or which could result in any of the
conditions to the Company's obligations under the Merger Agreement not being
fulfilled. For purposes of this Agreement, the term "Restricted Period" shall
mean the time during which the Merger Agreement remains in effect and for 12
months thereafter.

         Section 1.2 Acknowledgment. The Principal Stockholder acknowledges
receipt and review of a copy of the Merger Agreement.

         Section 1.3 Waiver of Dissenters' Rights. The Principal Stockholder
hereby irrevocably and forever waives any rights the Principal Stockholder may
have, as a result of the Merger, to demand payment for any Shares beneficially
owned by the Principal Stockholder pursuant to Section 1300 et. seq. of
California Law or to otherwise qualify as a "dissenting shareholder" as such
term is used in such sections of California Law.

                                    ARTICLE 2

                         REPRESENTATIONS AND WARRANTIES
                          OF THE PRINCIPAL STOCKHOLDER

         The Principal Stockholder hereby represents and warrants to Parent as
follows:

         Section 2.1 Authority Relative to This Agreement. The Principal
Stockholder has all necessary power and authority to execute and deliver this
Agreement, to perform her obligations hereunder and to consummate the
transactions contemplated hereby and no other proceedings on the part of the
Principal Stockholder are necessary to authorize this Agreement or to consummate
such transactions. This Agreement has been duly and validly executed and
delivered by the Principal Stockholder and, assuming the due authorization,
execution and delivery by Parent, constitutes a legal, valid and binding
obligation of the Principal Stockholder, enforceable against the Principal
Stockholder in accordance with its terms.

<PAGE>

                                                                               3

         Section 2.2 No Conflict. (a) The execution and delivery of this
Agreement by the Principal Stockholder do not, and the performance of this
Agreement by the Principal Stockholder will not, (i) conflict with or violate
any law, rule, regulation, order, judgment or decree applicable to the Principal
Stockholder or by which the Shares or the Options are bound or affected or (ii)
result in any breach of or constitute a default (or an event that with notice or
lapse of time or both would become a default) under, or give to others any
rights of termination, amendment, acceleration or cancellation of, or result in
the creation of a Lien (as defined below) on any of the Shares or the Options
pursuant to, any note, bond, mortgage, indenture, contract, agreement, lease,
license, permit, franchise or other instrument or obligation to which the
Principal Stockholder is a party or by which the Principal Stockholder or the
Shares or the Options are bound or affected, except for any such conflicts,
violations, breaches, defaults or other occurrences which would not prevent or
delay the performance by the Principal Stockholder of her obligations under this
Agreement.

                  (b) The execution and delivery of this Agreement by the
Principal Stockholder do not, and the performance of this Agreement by the
Principal Stockholder will not, require any consent, approval, authorization or
permit of, or filing with or notification to, any court or arbitrator or any
governmental body, agency or official except for applicable requirements, if
any, of the Securities Exchange Act of 1934, as amended, and except where the
failure to obtain such consents, approvals, authorizations or permits, or to
make such filings or notifications, would not prevent or delay the performance
by the Principal Stockholder of her obligations under this Agreement.

         Section 2.3 Title to the Shares. As of the date hereof, the Principal
Stockholder is the record and beneficial owner of, or has voting power or
investment power over, the Shares, and is the record and beneficial owner of the
Options, listed on Schedule 1. Such Shares and Options are all the securities of
the Company owned, either of record or beneficially, by the Principal
Stockholder or in which the Principal Stockholder has voting or investment power
and the Principal Stockholder owns no other rights or interests exercisable for
or convertible into any securities of the Company. Except as identified on
Schedule 2, all of the Shares and Options referred to above are owned free and
clear of all security interests, liens, claims, pledges, options, rights of
first refusal, agreement, limitations on the Principal Stockholder's voting
rights, charges and other encumbrances of any nature whatsoever (collectively,
"Liens") except, with respect to the Options, the Company Option Plan and any
agreements executed pursuant thereto pursuant to which such Options were issued.
The Principal Stockholder has not appointed or granted any proxy, which
appointment or grant is still effective, with respect to the Shares.

<PAGE>

                                                                               4

                                    ARTICLE 3

                     COVENANTS OF THE PRINCIPAL STOCKHOLDER

         Section 3.1 No Inconsistent Agreement. The Principal Stockholder hereby
covenants and agrees that she shall not enter into any agreement or grant a
proxy or power of attorney with respect to the Shares or Options which is
inconsistent with this Agreement.

         Section 3.2 Transfer Restriction.

                  (a) The Principal Stockholder hereby covenants and agrees that
she shall not sell, give, assign, hypothecate, pledge, encumber, grant a
security interest in or otherwise dispose of, whether by operation of law or by
agreement or otherwise (each a "Transfer"), from the date hereof until the
termination of the Merger Agreement, any Shares or Options, or any right, title
or interest therein or thereto.

                  (b) Notwithstanding the foregoing, the Principal Stockholder
may Transfer any Shares or Options, or any right, title or interest therein or
thereto, to any trust which is established, and which remains, solely for the
benefit of the Principal Stockholder or her spouse, siblings, children or
grandchildren (a "Trust"), provided, that, prior to such Transfer, the Trust
shall execute and deliver an agreement by which it shall become a party to and
be bound by the applicable terms and provisions of this Agreement, in form and
substance reasonably satisfactory to Parent.

                  (c) Notwithstanding the foregoing, if Parent permits any
stockholder that is a party to an agreement containing restrictions on transfer
of the type contained herein (the "Transferring Stockholder") to Transfer any
Shares, Options or warrants to purchase Company Common Stock (the "Warrants")
after the date hereof and prior to the termination of the Merger Agreement,
which Transfer would otherwise be prohibited by such agreement, then Parent
shall permit the Principal Stockholder, upon her request, to Transfer a number
of Shares or Options equal to the product of (i) the number of Shares, Options
or Warrants Transferred by the Transferring Stockholder divided by the number of
Shares, Options or Warrants owned by the Transferring Stockholder as of the date
of such Transfer, and (ii) the number of Shares or Options owned by the
Principal Stockholder as of the date of such Transfer, in each case, treating
all Options and Warrants as Shares on an as- converted basis (without giving
effect to restrictions or limitations on the exercise of such Options or
Warrants).

         Section 3.3 Right of First Offer. The Principal Stockholder hereby
covenants and agrees that, following the termination of the Merger Agreement and
during the remainder of the Restricted Period, the Principal Stockholder shall
not Transfer any Shares or Options except pursuant to the following provisions:

<PAGE>

                                                                               5

                  (a) Offering Notice. If the Principal Stockholder wishes to
Transfer (other than pursuant to the Merger) all or any portion of her Shares or
Options to any person or entity (a "Third Party Purchaser"), the Principal
Stockholder shall first offer such Shares or Options to Parent, by sending
written notice (an "Offering Notice") to Parent, which shall state (i) the
number of Shares or Options proposed to be transferred (the "Offered
Securities"); (ii) whether such sale (with respect to Shares only) will be
effected in an open market transaction that complies with Rule 144(f) of the
Securities Act of 1933 (a "Public Sale") or otherwise (a "Private Sale"), (iii)
the proposed purchase price for the Offered Securities, which price must be in
cash and, with respect to a Public Sale, may not be at a per share price in
excess of the closing price of shares of Company Common Stock on the NASDAQ for
the trading day immediately prior to the date on which the Offering Notice is
given (the "Offer Price"); and (iv) with respect to a Private Sale, the terms
and conditions of such sale, which terms and conditions must be customary and
reasonable for a transaction of such type. Upon delivery of the Offering Notice,
such offer shall be irrevocable unless and until the rights of first offer
provided for herein shall have been waived or shall have expired;

                  (b) Parent Option. For a period of five days after the giving
of the Offering Notice pursuant to Section 3.3(a) (the "Option Period"), Parent
shall have the right (the "Option") but not the obligation to purchase all (but
not less than all) of the Offered Securities at a purchase price equal to the
Offer Price and, with respect to a Private Sale, upon the terms and conditions
set forth in the Offering Notice. The right of Parent to purchase any or all of
the Offered Securities under this Section 3.3(b) shall be exercisable by
delivering written notice of the exercise thereof (the "Acceptance"), prior to
the expiration of the Option Period, to the Principal Stockholder, which notice
shall state the number of Offered Securities proposed to be purchased by Parent.
The failure of Parent to respond within the Option Period shall be deemed to be
a waiver of the Option; provided that Parent may waive its rights under this
Section 3.3(b) prior to the expiration of the Option Period by giving written
notice to the Principal Stockholder (the date any such written waiver is
received by the Principal Stockholder or, if no notice is given, the last date
of the Option Period is referred to as the "Waiver Date");

                  (c) Closing. The closing of the purchase of Offered Securities
subscribed for by Parent under Section 3.3(b) shall be held at the executive
offices of Parent at 11:00 a.m., local time, on the later of (i) the 10th day
after the Acceptance pursuant to Section 3.3(b) and (ii) two days following the
date on which all governmental or regulatory approvals (including the expiration
of any waiting periods under the Hart-Scott-Rodino Antitrust Improvements Act)
with respect to such transaction, if any, have been obtained or at such other
time and place as the parties to the transaction may agree. At such closing, the
Principal Stockholder shall deliver certificates representing the Offered
Securities, duly endorsed for transfer and accompanied by all requisite transfer
taxes, if any, and such Offered Securities shall be free and clear of any Liens
(other than those arising hereunder) and the Principal Stockholder shall so
represent and warrant, and shall further represent and warrant

<PAGE>

                                                                               6

that she is the sole beneficial and record owner of such Offered Securities.
Parent shall deliver at the closing payment in full in immediately available
funds for the Offered Securities purchased. In connection with such sale the
parties to the transaction shall execute such additional documents and take all
reasonable steps as are otherwise necessary or appropriate to effectuate such
transaction; and

                  (d) Sale to a Third Party Purchaser. If Parent does not elect
to purchase all of the Offered Securities under Section 3.3(b), the Principal
Stockholder may sell all, but not less than all, of the Offered Securities that
Parent elected not to purchase (i) with respect to a Private Sale to a Third
Party Purchaser on terms and conditions no less favorable to the Principal
Stockholder than those set forth in the Offering Notice; provided, however, that
such sale is bona fide and not undertaken for the purpose of avoiding the
Principal Stockholder's obligations hereunder and made pursuant to a contract
entered into within 10 days after the Waiver Date and (ii) with respect to a
Public Sale, such sale is effected within five days following the Waiver Date at
the market price in effect at the time of such sale. If such sale is not
consummated within five days after the Waiver Date with respect to a Public Sale
or 45 days after the Waiver Date with respect to a Private Sale, then the
restrictions provided for herein shall again become effective, and no transfer
of such Offered Securities may be made thereafter by the Principal Stockholder
without again offering the same to Parent in accordance with this Section 3.3.

         Section 3.4 Security Interests. Within 30 days following the date of
this Agreement, the Principal Stockholder hereby agrees to release all of the
security interests she holds (either in her own name or jointly with another
party) in the assets of the Company and file appropriate documentation of such
release, in form and substance reasonably satisfactory to Parent, with the
United States Patent and Trademark Office.

         Section 3.5 Stockholders Agreement. Prior to the Closing of the Merger,
the Principal Stockholder hereby agrees to execute the Stockholders Agreement,
substantially in the form attached as Exhibit A to the Merger Agreement.

                                    ARTICLE 4

                    REPRESENTATIONS AND WARRANTIES OF PARENT

         Section 4.1 Authority Relative to this Agreement. Parent has full
right, power and authority to enter into and perform this Agreement and this
Agreement has been duly authorized, executed and delivered by Parent and is a
valid and binding agreement of Parent and enforceable against Parent in
accordance with its terms.

<PAGE>

                                                                               7

         Section 4.2 No Conflict. (a) The execution and delivery of this
Agreement by Parent do not, and the performance of this Agreement by Parent will
not, conflict with or violate any law, rule, regulation, order, judgment or
decree applicable to Parent.

         (b) The execution and delivery of this Agreement by Parent do not, and
the performance of this Agreement by Parent will not, require any consent,
approval, authorization or permit of, or filing with or notification to, any
court or arbitrator or any governmental body, agency or official except for
applicable requirements, if any, of the Securities Exchange Act of 1934, as
amended, and except where the failure to obtain such consents, approvals,
authorizations or permits, or to make such filings or notifications, would not
prevent or delay the performance by Parent of its obligations under this
Agreement.

                                    ARTICLE 5

                                  MISCELLANEOUS

         Section 5.1 Termination. This Agreement shall terminate upon the
earliest to occur of (i) the Closing, (ii) the 12-month anniversary following
termination of the Merger Agreement and (iii) the termination of the Merger
Agreement by Parent pursuant to Section 7.1(c) of such Agreement; provided that
the representations and warranties contained herein shall survive the
termination hereof.

         Section 5.2 Specific Performance. The parties hereto agree that
irreparable damage would occur in the event that any of the provisions of this
Agreement were not performed in accordance with the terms hereof and that the
parties shall be entitled to specific performance of the terms hereof, in
addition to any other remedy at law or in equity.

         Section 5.3 Definitions. Unless otherwise defined herein, all
capitalized terms shall have the definitions assigned to such terms in the
Merger Agreement.

         Section 5.4 Entire Agreement. This Agreement constitutes the entire
agreement among Parent and the Principal Stockholder with respect to the subject
matter hereof and supersedes all prior agreements and understandings, both
written and oral, between the parties with respect to the subject matter hereof.

         Section 5.5 Amendment. This Agreement may not be amended except by an
instrument in writing signed by the parties hereto.

         Section 5.6 Severability. If any term or other provision of this
Agreement is invalid, illegal or incapable of being enforced by any rule or law,
or public policy, all other conditions and provisions of this Agreement shall
nevertheless

<PAGE>

                                                                               8

remain in full force and effect so long as the economic or legal substance of
this Agreement is not affected in any manner materially adverse to any party.
Upon such determination that any term or other provision is invalid, illegal or
incapable of being enforced, the parties hereto shall negotiate in good faith to
modify this Agreement so as to effect the original intent of the parties as
closely as possible to the fullest extent permitted by applicable law in a
mutually acceptable manner in order that the terms of this Agreement remain as
originally contemplated.

         Section 5.7 Governing Law. This Agreement shall be governed by, and
construed in accordance with, the laws of the State of New York regardless of
the laws that might otherwise govern under applicable principles of conflicts of
law.

         Section 5.8 Jurisdiction. Each party to this Agreement hereby
irrevocably agrees that any legal action or proceeding arising out of or
relating to this Agreement or any agreements or transactions contemplated hereby
shall be brought in the courts of the State of New York and hereby expressly
submits to the personal jurisdiction and venue of such courts for the purposes
thereof and expressly waives any claim of improper venue and any claim that such
courts are an inconvenient forum.

<PAGE>

                                                                               9

         IN WITNESS WHEREOF, Parent and the Principal Stockholder have caused
this Agreement to be duly executed as of the date first above written.

                                  USANi Sub LLC

                                  By: /s/ Dara Khosrowshahi
                                  -------------------------
                                  Name:  Dara Khosrowshahi
                                  Title: Vice President

                                  /s/ Joyce Freedman
                                  -----------------------
                                      Joyce Freedman

<PAGE>

                                                                      Schedule 1

         Number of Shares
        owned beneficially                     Number of
          or of record (1)                   Options owned
          -------------                      -------------

            369,292                             237,227
          1,136,955 (2)

-------------------------
1/       Other than Shares issuable upon exercise of Options, which are listed
-        in the next column.

2/       Shares owned jointly with Lee Freedman.
-

<PAGE>

                                                                      Schedule 2

                                      Liens
                                      -----

None.

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