Document:

First Amendment to Employment, Non-Competition and Proprietary Rights Agreement

 Exhibit 10.34 
 FIRST AMENDMENT TO EMPLOYMENT, NON-COMPETITION 
 AND PROPRIETARY RIGHTS AGREEMENT 
 This First Amendment (“Amendment”) dated as of June 30, 2009 amends that certain Employment, Non-Competition and
Proprietary Agreement (the “Agreement”) effective as of the 16th day of
September, 2008, by and between VITACOST.COM, INC., a Delaware corporation (the “Company”), and ROBERT HIRSCH (the “Employee”). Capitalized terms used
herein and not otherwise defined shall have the same meaning as set forth in the Agreement. 
 RECITALS: 
 A. The Company has filed an S-1/A Registration Statement with the Securities & Exchange Commission in order to effect a public offering of
certain shares of its Common Stock and is desirous of entering into this Amendment to adequately compensate him for his additional responsibilities as a result of the proposed public offering and the additional business activities that will be
associated with the Company’s ongoing operations. 
 B. Employee is desirous of amending the Agreement and of continuing to perform
services on behalf of the Company to the best of his abilities. 
 NOW, THEREFORE, in consideration of the foregoing and the agreements,
covenants and conditions set forth herein, the Employee and the Company hereby agree as follows: 
 1. Vesting and Options. Article
III of the Agreement is amended by adding the following Section 3.5 to the Article: 
 3.5 Vesting and Options. As of
June 1, 2009, Employee holds the following options of the Company (collectively, the “Existing Options”) and had as of that date no other rights to any other options to purchase stock of the Company: 
  

					
	 # Shares
	  	 Exercise Price
	  	Expiration Date
	100,000	  	$6.00	  	12/14/18

 The Company has filed a registration statement and amendments thereto with the
Securities & Exchange Commission for an initial public offering (“IPO”) of the common stock of the Company. Effective as of the time of the initial closing of the IPO, provided Employee’s employment with the Company has not
previously been terminated (for any reason), Employee shall be granted an option to purchase an additional 25,000 shares of common stock of the Company, subject to adjustment after the date of this Amendment for any forward or reverse splits of the
common stock of the Company (the “New Option”) for a term of 10 years, exercisable at the same price per share as the shares of common stock are sold in the IPO, fully vested, nonforfeitable and with a right to exercise the New Option at
any time over its term; irrespective of whether Employee remains in the employ of the Company. Effective as of the time of the initial closing of the IPO, provided Employee has not previously voluntarily resigned from employment with the Company,
Employee’s Existing Options shall be modified, to the extent necessary, so that they will all be fully vested as of the date of this Amendment, 

 nonforfeitable and with a right to exercise the Existing Options at any time over their remaining terms, irrespective of
whether Employee remains in the employ of the Company. 
 2. Miscellaneous. 
 (a) Notice. The address for notification to the Company with respect to this Agreement is hereby changed as follows: 
  

							
		 	 To Company at:
	  	 Vitacost.com Inc.
 5400 Broken Sound Blvd.
NW – Suite 500
 Boca Raton, Florida 33487

		 		  	 Attention:
 Telephone:
 Facsimile:
 E-Mail:
	  	 Stewart Gitler
 561-982-4180
 561-752-8900 with a copy to 703-418-2768
 sgitler@hwglaw.com

 (b) Arbitration. The fifth sentence of Section 5.7 of the Agreement is amended and
restated as follows: 
 “The arbitrator shall determine which party, if either, prevailed and shall award the prevailing party its or
his costs and legal fees.” 
 (c) Survival. Section 5.12 of the Agreement is amended and restated in its entirety as
follows: 
 5.12 Survival. The parties’ rights and obligations under this Agreement shall survive any termination of this
Agreement. 
 (d) Section 409A Compliance. Article V of the Agreement is amended by adding the following Section 5.13 to the
Article: 
 5.13 Section 409A Compliance. Notwithstanding anything in the Agreement to the contrary, if (i) all or any
portion of any payment or payments to which Employee may be entitled under the terms of the Agreement (each, a “Payment”) constitutes a deferral of compensation subject to Section 409A of the Internal Revenue Code of 1986, as amended
(the “Code”); (ii) the applicable Payment is payable (or deemed payable) in connection with a “separation from service” as defined in Section 409A(a)(2)(A)(i) of the Code and the regulations and other guidance issued
thereunder; and (iii) Employee is a “specified employee” as defined in Section 409A(a)(2)(B)(i) of the Code and the regulations and other guidance issued thereunder, then the applicable Payment shall be made in a lump sum no
earlier than the first day of the seventh month following the month in which Employee’s “separation from service” occurs and no later than 15 days thereafter. 
 3. Exhibit A. Exhibit A is amended and restated in its entirety as set forth below the signature block hereof. 
  

 2 

							
	COMPANY:	  		 	EMPLOYEE:
			
	VITACOST.COM, INC.	  		 	 
		 		  		 	Robert Hirsch
				
	 By:
	 	/s/ Stewart Gitler	  		 	/s/ Robert Hirsch
		 	Stewart Gitler, Chairman of the Board	  		 	[Signature]
				
		 		  		 	Address:                                     
                                         
              
		 		  		 	Address:                                       
                                         
            
				
		 		  		 	Employee Owned
Inventions:                                       
              

  

 3 

 EXHIBIT A 
 1. Base Salary: $166,750 per annum. 
 2. Bonus matrix: Up to $36,250 per year paid quarterly based on personal and company
metrics to include: 1) 50% based on meeting or beating projected EBITDA, 2) 25% based on being at or below budget on AX implementation combined with at or below under go live target/time line, and 3) 25% based on other key metrics to be determined.First Amendment to Employment, Non-Competition and Proprietary Rights Agreement

 Exhibit 10.35 
 FIRST AMENDMENT TO EMPLOYMENT, NON-COMPETITION 
 AND PROPRIETARY RIGHTS AGREEMENT 
 This First Amendment (“Amendment”) dated as of July 15, 2009 amends that certain Employment, Non-Competition and Proprietary Agreement
(the “Agreement”) effective as of the July 15, 2008 by and between VITACOST.COM, INC., a Delaware corporation (the “Company”), and WAYNE GORSEK (the
“Employee”). Capitalized terms used herein and not otherwise defined shall have the same meaning as set forth in the Agreement. 
 RECITALS: 
 A. The Company has filed an S-1/A Registration Statement with the Securities & Exchange Commission in
order to effect a public offering of certain shares of its Common Stock (the “IPO”). The Company has requested that Employee agree to sell a minimum amount of his shares and extend the lock up of his shares of Common Stock in the Company
in order to ensure that the Company will be able to effect the requirements of the IPO, and Employee is willing to do so, subject to the undertakings below to provide adequate protections to Employee under certain circumstances, all subject to the
terms set forth 
 NOW, THEREFORE, in consideration of the foregoing and the agreements, covenants and conditions set forth herein, the
Employee and the Company hereby agree that the Agreement is amended as follows: 
 1. Employment. The following sentences are added at
the end of Section 1.1: 
 Employee agrees to use his best efforts to take all steps reasonably practicable to assist the Company in
effecting the closing of its initial public offering of Common Stock (the “IPO”) on or before October 31, 2009. The IPO will be deemed “Completed” if and only if during the term of this Agreement the Company effects the IPO
on or before October 31, 2009 and Employee is a selling shareholder in the IPO and sells a sufficient amount of his shares of Common Stock of the Company so that following such sale Employee owns less than 20% of the issued and outstanding
capital stock of the Company after giving effect to the IPO. 
 2. Term. Section 2.1 of the Agreement is amended and restated in
its entirety as follows: 
 2.1 Term. The term of employment under this Agreement shall be from the date of this
Agreement through December 31, 2010 (such term of employment, as it may be extended or terminated, is herein referred to as the “Employment Term”), which Employment Term shall automatically renew for additional one (1) year
periods unless terminated by Employee or the Company by written notice not less than thirty (30) days prior to expiration of the then-current term. 
 3. Sections 2.4(c) of the Agreement is amended by adding the following paragraph at the end thereof: 

 (c) Notwithstanding anything to the contrary contained in this
Section 2.4(c), in the event the IPO is not Completed during the term of Employee’s employment and Employee’s employment is terminated without cause prior to December 31, 2010, then Employee shall be entitled to severance
compensation equal the greater of: (i) the severance compensation set forth above in this Section 2.4(c) or (ii) his Base Salary (paid in the ordinary course of payroll practice) for the remainder of the period from the date of
termination of employment through December 31, 2010, plus the portion of Employee’s bonus earned, if any through the date of termination of employment based on the percentage of the calendar year through the date of termination of
employment, multiplied by the bonus earned by Employee in the immediately preceding calendar year (to be paid in a lump sum within 30 days following termination of employment. In addition: (i) the Company agrees that at no time prior to the IPO
will the Company reduce Employee’s Base Salary below its present level; and (ii) Employee agrees that in the event that the IPO is Completed, Employee’s Base Salary shall be reduced effective as of the date the IPO is Completed to $1
per annum, or such other amount as is mutually agreeable to Employee and the Company, but in no event greater than the level of base salary paid by the Company to employees at the level of vice president or the maximum amount permitted by Nasdaq as
a condition to the listing of the Company’s Common Stock on Nasdaq, whichever is less. 
 IN WITNESS WHEREOF the undersigned have
executed this First Amendment as of the date first set forth above. 
  

							
	COMPANY:	  		 	EMPLOYEE:
			
	VITACOST.COM, INC.	  		 	
		  		 	/s/ Wayne Gorsek
		 		  		 	WAYNE GORSEK
				
	 By:
	 	/s/ Ira Kerker	  		 	
		 	Ira Kerker, CEO	  		 	Address:                                     
                                         
              
		 		  		 	Address:                                       
                                         
            

  

 2

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00162-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00162-of-00352.parquet"}]]