Document:

EX-4.15

 Exhibit 4.15 
 Execution Version 
 TAX SHARING AGREEMENT 

THIS TAX SHARING AGREEMENT, dated as June 15, 2012, by and among Sara Lee Corporation (“Sara Lee”), a Maryland corporation, by and on
behalf of itself and each Affiliate of Sara Lee (as determined after the Separation), MASTER BLENDERS 1753 B.V., a private company with limited liability with corporate seat in Joure (Skarsterlân), The Netherlands, (“DutchCo”) and
currently an indirect, wholly owned subsidiary of Sara Lee, and DE US, Inc., a Delaware corporation and currently a direct, wholly owned subsidiary of Sara Lee (“CoffeeCo”), by and on behalf of itself and each Affiliate of CoffeeCo (as
determined after the Separation). Capitalized terms used herein and not otherwise defined shall have the meanings ascribed to such terms in the Master Separation Agreement. 
 RECITALS 
 WHEREAS, Sara Lee and its direct and indirect domestic corporate subsidiaries
are members of the Sara Lee Consolidated Group; 
 WHEREAS, as of the date of this Agreement, CoffeeCo is a wholly-owned subsidiary of Sara Lee
that is a member of the Sara Lee Consolidated Group; 
 WHEREAS, Sara Lee and CoffeeCo will effect the Internal Reorganization and certain
related transactions described in the Master Separation Agreement for the purpose of aggregating the CoffeeCo Business in the CoffeeCo Group and separating such CoffeeCo Business from the Sara Lee Business; 

WHEREAS, on the Distribution Date, Sara Lee will distribute all of the issued and outstanding shares of CoffeeCo to the holders of record on the record
date of Sara Lee common stock pursuant to the Distribution and will effect the Debt Exchange; 
 WHEREAS, it is the intention of the Parties
that the CoffeeCo Contribution, the Distribution, and the Debt Exchange qualify as a reorganization within the meaning of Sections 355, 368(a)(l)(D) and 361 of the Code; 
 WHEREAS, CoffeeCo will distribute on a pro rata basis to the holders of record of CoffeeCo Shares immediately after the Distribution the CoffeeCo Special Dividend after the Distribution and prior to the
Merger; 
 WHEREAS, after the Distribution and the payment of the CoffeeCo Special Dividend, CoffeeCo will undergo the Merger; 

WHEREAS, it is the intention of the Parties that the Merger qualify as a reorganization within the meaning of Section 368(a) of the Code that is
Taxable to U.S. stockholders under Section 367 of the Code; 

 WHEREAS, in contemplation of the Separation, Sara Lee and CoffeeCo desire to set forth their agreement on
the rights and obligations of Sara Lee and CoffeeCo and their respective Affiliates with respect to the responsibility, handling and allocation of federal, state, local, and foreign Taxes, and various other Tax matters. 

NOW, THEREFORE, in consideration of the foregoing and the terms, conditions, covenants, and provisions of this Agreement, Sara Lee, CoffeeCo, DutchCo and
their respective Affiliates (as determined after the Separation) mutually covenant and agree as follows: 
 ARTICLE
I.  DEFINITIONS 
 “Affiliate” means, with respect to any Person, any other Person that, at the time of determination,
directly or indirectly Controls, is Controlled by or is under common Control with such Person. For purposes of this Agreement, an Affiliate of Sara Lee shall not include any entity that is, or is also, an Affiliate of CoffeeCo or DutchCo.

 “After Tax Amount” means any additional amount necessary to reflect (through a gross-up mechanism) the hypothetical Tax
consequences of the receipt or accrual of any payment required to be made under this Agreement (including payment of an additional amount or amounts hereunder and the effect of the deductions available for interest paid or accrued and for Taxes such
as state and local Income Taxes), determined by using the highest marginal corporate Tax rate (or rates, in the case of an item that affects more than one Tax) for the relevant Taxable period (or portion thereof). 

“Agreement” means this Tax Sharing Agreement, including any schedules, exhibits, and appendices attached hereto. 

“Australia Coffee Distribution” means the steps pursuant to which (a) SL/DE Holdings (Australia) Pty Ltd elects to be regarded as a
corporation for US federal income tax purposes and (b) Sara Lee/DE BV distributes its 100% interest in SL/DE Holdings Australia to its sole shareholder, SLI BV. 
 “CFC” means a “controlled foreign corporation” as defined in Section 957(a) of the Code. 
 “CoffeeCo Group” means DutchCo, CoffeeCo and all entities that are at least 50% owned direct or indirect subsidiaries of DutchCo or CoffeeCo immediately after the Separation, and entities that
become subsidiaries thereafter. 
 “CoffeeCo Representation Letter” means an officer’s certificate in which certain
representations, warranties and covenants are made on behalf of CoffeeCo, DutchCo and/or their Affiliates in connection with the issuance of a Tax Opinion or Tax Ruling. 
 “Control” means the ownership of stock or other securities possessing at least 50% of the total combined voting power of all classes of securities entitled to vote. 

  
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 “Deferred Tax Assets” means, as of a given date, the amount of deferred Tax benefits (including
deferred Tax consequences attributable to deductible temporary differences and carryforwards) that would be recognized as assets on a business enterprise’s balance sheet computed in accordance with GAAP. 

“Deferred Tax Liabilities” means, as of a given date, the amount of deferred tax liabilities (including deferred tax consequences attributable
to deductible temporary differences) that would be recognized as liabilities on a business enterprise’s balance sheet computed in accordance with GAAP. 
 “Deferred Taxes” means, as of a given date, the amount of Deferred Tax Assets, less the amount of Deferred Tax Liabilities. 
 “Equity Award” means employee restricted stock, employee stock options, or deferred compensation granted, awarded or otherwise paid to a service provider by Sara Lee or a member of the CoffeeCo
Group, as the case may be. 
 “Final Determination” shall mean the final resolution of liability for any Tax for a Taxable period,
including any related interest, penalties or other additions to tax, (i) by Internal Revenue Service Form 870 or 870-AD (or any successor forms thereto), on the date of acceptance by or on behalf of the IRS, or by a comparable form under the
laws of other jurisdictions; except that a Form 870 or 870-AD or comparable form that reserves (whether by its terms or by operation of law) the right of the taxpayer to file a claim for refund and/or the right of the Taxing Authority to assert a
further deficiency with respect to a Tax Item shall not constitute a Final Determination with respect to such Tax Item; (ii) by a decision, judgment, decree, or other order by a court of competent jurisdiction, which has become final and
unappealable; (iii) by a closing agreement or accepted offer in compromise under Section 7121 or Section 7122 of the Code, or comparable agreements under the laws of other jurisdictions; (iv) by any allowance of a refund or
credit in respect of an overpayment of Tax, but only after the expiration of all periods during which such refund may be recovered (including by way of offset) by the jurisdiction imposing such Tax; or (v) by any other final disposition,
including by reason of the expiration of the applicable statute of limitations. 
 “GAAP” means United States generally accepted
accounting principles as in effect on the Distribution Date, and to the extent permissible, consistent with the preparation of the June 30, 2011 audited consolidated financial statements of Sara Lee and its Affiliates. 

“Income Taxes” means all federal, state, local and foreign income Taxes or other Taxes based on income or net worth. 

“Indemnified Party” has the meaning prescribed in Section 6.02. 
 “Indemnifying Party” has the meaning prescribed in Section 6.02. 
 “IRS
Submission” means the Ruling Request and any supplemental materials or requests submitted to the IRS relating to the Ruling Request, CoffeeCo Contribution, the Distribution, the Debt Exchange, the Merger, or the Separation, to the extent that
(A) if filed by any member of the Sara Lee Group, such supplemental material (i) includes statements or representations 

  
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relating to facts that were, are or will be under the control of DutchCo, CoffeeCo or any of their Affiliates or (ii) is relevant to, or creates, any actual or potential obligations of, or
limitations on, DutchCo, CoffeeCo or any of their Affiliates, and (B) if filed by any member of the CoffeeCo Group, such supplemental material (i) includes statements or representations relating to facts that were, are or will be under the
control of Sara Lee or any of its Affiliates or (ii) is relevant to, or creates, any actual or potential obligations of, or limitations on, Sara Lee or any of its Affiliates. 
 “Other Taxes” means all taxes other than Income Taxes, including (but not limited to) transfer, sales, use, payroll, property, and unemployment Taxes. 

“Party” means Sara Lee, CoffeeCo or DutchCo, as applicable. For purposes of this agreement, unless the context otherwise requires, Party also
refers to an Affiliate of the relevant Party. 
 “Person” means any natural person, corporation, general partnership, limited
partnership, limited liability company, limited liability partnership, proprietorship, trust, association, union, governmental authority or other entity, enterprise, authority or organization. 

“Post-Distribution Period” means any Tax year or other Taxable period beginning after the Distribution Date and, in the case of any Straddle
Period, that part of the Tax year or other Taxable period that begins at the beginning of the day after the Distribution Date. By way of example, if the Distribution Date were to occur on July 31, 2012, then for U.S. federal income Tax
purposes, the Taxable year beginning August 1, 2012 would constitute a Post-Distribution Period with respect to the members of the CoffeeCo Group immediately after the Distribution Date. 
 “Pre–Distribution Period” means any Tax year or other Taxable period that ends on or before the Distribution Date and, in the case of any Straddle Period, that part of the Tax year or other
Taxable period through the end of the day on the Distribution Date. By way of example, if the Distribution Date were to occur on July 31, 2012, then for U.S. federal income Tax purposes the period from July 1, 2012 through July 31,
2012 would constitute a Pre-Distribution Period with respect to the members of the CoffeeCo Group immediately after the Distribution Date, even though the Taxable income of those corporations for such Pre-Distribution Period is includable on the
Sara Lee Consolidated Group’s Tax Return for that Group’s Taxable year ending June 30, 2013. 
 “Post-Exchange
Restructuring” means certain internal restructuring transactions contemplated by CoffeeCo to occur following the Merger, as described in the Ruling Request. For this purpose, the Post-Exchange Restructuring includes all actions and transaction
steps undertaken by or on behalf of a member of the CoffeeCo Group in connection with the Separation following the Distribution. 

“Representation Letters” means the CoffeeCo Representation Letter (or Letters) and the Sara Lee Representation Letter (or Letters). 

“Responsible Party” has the meaning prescribed in Section 5.04(a). 

  
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 “Ruling Documents” means the Ruling Request, the appendices, attachments and exhibits thereto, and
any additional or supplemental information submitted to the IRS in connection with the Ruling Request and the Tax Ruling. 
 “Ruling
Request” means the private letter ruling request filed by Sara Lee with the IRS dated May 26, 2011 pertaining to certain Tax aspects of the CoffeeCo Contribution, the Distribution and the Debt Exchange, and any supplemental submissions
related thereto. 
 “Sara Lee Consolidated Group” means the affiliated group of corporations (within the meaning of Section 1504
of the Code) of which Sara Lee is the common parent prior to the Distribution Date. 
 “Sara Lee Group” means all entities that are at
least 50% owned direct or indirect subsidiaries of Sara Lee immediately after the Separation, and entities that become subsidiaries thereafter. 

“Sara Lee Representation Letter” means an officer’s certificate in which certain representations, warranties and covenants are made on
behalf of Sara Lee and its Affiliates in connection with the issuance of a Tax Opinion or Tax Ruling. 
 “Separation Taxes” means
(i) any U.S. federal tax imposed on or assessed against Sara Lee or the Sara Lee Group resulting from Steps 2(j) and 3-5 of the Internal Reorganization, the Debt Exchange, the Distribution and the Merger, (ii) any U.S. federal tax imposed
on or assessed against CoffeeCo or the CoffeeCo Group resulting from the CoffeeCo Special Dividend, the Special Dividend Financing and the repayment thereof with any related borrowing undertaken by DEMB International BV, and (iii) any U.S.
federal tax imposed on or assessed against Sara Lee, the Sara Lee Group, CoffeeCo or the CoffeeCo Group, resulting from any SL/DE BV Top-Up Dividend. For the avoidance of doubt, Separation Taxes shall not include any Taxes imposed on or assessed
against any member of the CoffeeCo Group in connection with the Post-Exchange Restructuring notwithstanding any involvement on the part of Sara Lee or a member of the Sara Lee Group in the description, disclosure, documentation or execution of any
portion of the Post-Exchange Restructuring, other than as specifically set forth in clause (ii), above. 
 “SL/DE BV Top-Up Dividend”
means a distribution from Sara Lee/DE BV (Netherlands) to CoffeeCo that is (i) Taxable as a dividend under Section 301(c)(l) of the Code, (ii) made after the Distribution and before the close of CoffeeCo’s Taxable year beginning
on the date of the Distribution, and (iii) in an amount, if any, necessary, to cause the entire amount of the CoffeeCo Special Dividend to be paid out of CoffeeCo’s earnings and profits. 

“Straddle Period” means, with respect to a given entity, any state, local, or foreign Taxable period beginning on or before the Distribution
Date and ending after the Distribution Date; provided, however, that for the avoidance of doubt, the term “Straddle Period” shall not include any U.S. federal income Taxable period of the Sara Lee Consolidated Group or Sara Lee Group.

 “Tax” and “Taxes” mean any form of taxation, whenever created or imposed, and whenever imposed by a Taxing Authority, and
without limiting the generality of the foregoing, shall include any net income, alternative or add-on minimum tax, gross income, sales, use, ad valorem, gross receipts, value added, franchise, profits, license, transfer, recording, withholding,
payroll, employment, excise, severance, stamp, occupation, premium, property, windfall profit, 

  
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custom duty, annual report, or other tax, government fee, or other like assessment or charge, of any kind whatsoever, together with any related interest, penalties, or other additions to tax, or
additional amount imposed by any such Taxing Authority; provided, however, that “Tax” and “Taxes” shall not include any amount owed to a federal, state, local, or foreign government under the laws governing unclaimed property or
escheat. 
 “Tax Asset” means any Tax Item that has accrued for Tax purposes (including a net operating loss, net capital loss,
investment tax credit, foreign tax credit, charitable contribution deduction, credit related to alternative minimum tax and any other Tax credit), that could reduce a Tax in the Taxable period in which it accrued, but which is available to reduce a
Tax in a later Taxable period. 
 “Taxing Authority” means any national, municipal, governmental, state, federal, foreign, or other
body, or any quasi-governmental or private body, having jurisdiction over the assessment, determination, collection or imposition of any Tax (including the IRS). 
 “Tax Benefit” means, without double counting, the sum of (i) the amount of the reduction in the Tax liability of an entity (or of the consolidated or combined group of which it is a
member), whether temporary or permanent, for any Taxable period that arises, or may arise in the future, as a result of any adjustment to, or addition or deletion of, a Tax Item in the computation of the Tax liability of the entity (or the
consolidated or combined group of which it is a member), and (ii) the amount by which the entity’s (or consolidated or combined group of which it is a member) Deferred Taxes are decreased as a result of such adjustment, addition, or
deletion. 
 “Tax Controversy” has the meaning prescribed in Section 5.01. 

“Tax Detriment” means, without double counting, the sum of (i) the amount of the increase in the Tax liability of an entity (or of the
consolidated or combined group of which it is a member), whether temporary or permanent, for any Taxable period that arises, or may arise in the future, as a result of any adjustment to, or addition or deletion of, a Tax Item in the computation of
the Tax liability of the entity (or the consolidated or combined group of which it is a member), and (ii) the amount by which the entity’s (or consolidated or combined group of which it is a member) Deferred Taxes are increased as a result
of such adjustment, addition, or deletion. 
 “Tax Item” means any item of income, gain, loss, deduction, credit, recapture of credit,
or any other item (including the basis or adjusted basis of property) which increases or decreases Income Taxes paid or payable in any Taxable period. 
 “Tax Opinion” means an opinion issued to Sara Lee by a law firm or an accounting firm with respect to the qualification of (A) the Australia Coffee Distribution as a reorganization within
the meaning of Sections 368(a)(l)(D) and 355 of the Code, (B) the CoffeeCo Contribution, the Distribution, and the Debt Exchange as a reorganization within the meaning of Sections 355(a), 368(a)(l)(D) and 361 of the Code, (C) the CoffeeCo
Special Dividend as being treated as paid by CoffeeCo out of its own funds to holders of record, or (D) the Merger as a reorganization within the meaning of Section 368 of the Code that is Taxable to U.S. stockholders under
Section 367 of the Code, as applicable. 

  
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 “Tax Representations” means all representations made by Sara Lee, CoffeeCo, DutchCo and their
respective Affiliates in connection with this Agreement, the IRS Submission, the Ruling Documents, the Tax Ruling, the Tax Opinion and the Representation Letters. 
 “Tax Return” means any return, filing, questionnaire or other document required to be filed, including requests for extensions of time, filings made with estimated Tax payments, claims for
refund or amended returns, that may be filed for any Taxable period with any Taxing Authority in connection with any Tax or Taxes (whether or not a payment is required to be made with respect to such filing). 

“Tax Ruling” means the IRS private letter ruling issued to Sara Lee in FY 2012 in connection with the Ruling Request. 

“Treasury Regulations” means the final and temporary (but not proposed) income tax regulations promulgated under the Code, as such regulations
may be amended from time to time (including corresponding provisions of succeeding regulations). 
 ARTICLE
II.  RESPONSIBILITY FOR TAXES 
 2.01 Responsibility and Indemnification for Taxes. 

(a) From and after the Distribution Date, without duplication, each of Sara Lee and CoffeeCo shall be responsible for, and shall pay its
respective share of the liability for Taxes of Sara Lee, CoffeeCo and their respective Affiliates, as provided in this Agreement. Sara Lee and its Affiliates shall indemnify and hold harmless CoffeeCo and its Affiliates from any Taxes for which Sara
Lee is responsible pursuant to this Agreement. CoffeeCo and its Affiliates shall indemnify and hold harmless Sara Lee and its Affiliates from any Taxes for which CoffeeCo is responsible pursuant to this Agreement. 

(b) For the avoidance of doubt, all references to Taxes or Tax liabilities in this agreement refer to the actual amounts of Taxes paid or
due and do not apply to items or adjustments to items shown solely on a Party’s balance sheet or other financial statement. There shall be no adjustments, payments or obligations among the Parties made pursuant to this agreement for any gains
or losses with respect to amounts shown on a Party’s balance sheet or other financial statements and not specifically allocated herein, including but not limited to FIN 48 reserves, Deferred Tax Assets, Deferred Tax Liabilities and other Tax
accounting entries. 
 (c) Payments to Taxing Authorities and between the Parties, as the case may be, shall be made in
accordance with the provisions of this Agreement. 
 2.02 Income Taxes. 

(a) Generally 
 (i) Sara Lee. 

  
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 Except as set forth in Sections 2.02(a)(ii), (a)(iii), (a)(iv) and 2.02(b), Sara Lee shall
be responsible for and shall indemnify and hold CoffeeCo and its Affiliates harmless from and against: 
 (A) all U.S. federal
Income Tax liability imposed on members of the Sara Lee Group or the CoffeeCo Group for all Pre-Distribution Periods, 
 (B) any
state and local Income Tax liability (whether consolidated, combined, unitary or separate) imposed on members of the Sara Lee Group or the CoffeeCo Group for all Pre- Distribution Periods, 

(C) all U.S. federal, state and local Income Tax liability imposed on members of the Sara Lee Group for all Post-Distribution Periods,

 (D) any Other Taxes referred to in Section 2.03(a), 

(E) any non-U.S. Income Taxes attributable to a member of the Sara Lee Group for all Taxable periods, 

(F) any U.S. federal Income Tax liability through fiscal year 2012 that is attributable to a loan made or outstanding between any member
of any of the Sara Lee Group or CoffeeCo Group that is subject to Section 956 of the Code (a “Section 956 Loan”), and 
 (G) any Tax liability or contractual liability for an indemnity obligation relating to Taxes in respect of the dispositions or other transactions listed on Schedule 1. 

(ii) CoffeeCo. 
 Except as set forth in Sections 2.02(a)(i), (a)(iii) and 2.02(b), the CoffeeCo Group shall be responsible for and shall indemnify and hold Sara Lee and its Affiliates harmless from and against 

(A) any Other Taxes referred to in Section 2.03(b), 

(B) any non-U.S. Income Taxes that are attributable to members of the CoffeeCo Group for all Taxable periods, including
any non-U.S. Income Taxes attributable to the Internal Reorganization, 
 (C) all U.S. federal, state and local
Income Tax liability (whether consolidated, combined, unitary or separate) of a member of the CoffeeCo Group for a Post-Distribution Period (which, for the avoidance of doubt, includes all U.S. federal and state Income Taxes imposed on or
attributable to a member of the CoffeeCo Group in connection with the Merger and the Post-Exchange Restructuring) and 
 (D) any Tax liability or contractual liability for an indemnity obligation relating to Taxes in respect of dispositions or other transactions listed on Schedule 2. 

  
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 (iii) Subpart F. 

All U.S. federal Income Taxes arising under Section 951(a) of the Code (or any similar provision of state, local or foreign law)
(including any tax resulting from an investment in United States property and subject to pro-ration as required by law) as a result of any member of the Sara Lee Group or the CoffeeCo Group being a United States shareholder (within the meaning of
Section 951(b) of the Code or a similar provision of state, local or foreign law) during Sara Lee’s 2012 fiscal year, shall be the responsibility of the Party on which such Taxes are imposed by law (excluding for this purpose, any
liability imposed on such Party solely as a result of being part of the Sara Lee Consolidated Group by operation of Treasury Regulation § 1.1502-6), except to the extent that such U.S. federal Income Taxes is attributable to (X) a
Section 956 Loan (as described in Section 2.02(a)(i)(F) above), in which case liability shall be allocated to Sara Lee pursuant to Section 2.02(a)(i)(F) or (Y) redemption premium paid to DEF Finance S.N.C. in connection with the
Debt Exchange to the extent that the payment of any such redemption premium generates a current deduction for Sara Lee, in which case liability shall be allocated to Sara Lee to the extent of Sara Lee’s current deduction. 

(iv) Post-Exchange Restructuring. 
 Except as set forth specifically in clause (ii) of the definition of Separation Taxes, the CoffeeCo Group shall be responsible for and shall indemnify and hold Sara Lee and its Affiliates harmless
from and against any liability for Taxes that arises in connection with the Post-Exchange Restructuring. 
 (b) Separation
Taxes 
 (i) Sara Lee. 
 The Sara Lee Group shall be responsible for and shall indemnify and hold CoffeeCo and its Affiliates harmless from and against 

(A) 50% of all Separation Taxes not due to any act, failure to act or omission identified in this subsection (b) on
the part of any member of the CoffeeCo Group or the Sara Lee Group, or any Separation Tax liability arising out of or in connection with the accuracy of any description of events, facts or circumstances on or prior to the Distribution Date as
contained in or made in connection with the Ruling Request, the Ruling Documents, the Tax Ruling, the Tax Opinion, or other Transaction Agreements, including any misrepresentation or omission by Sara Lee, CoffeeCo or DutchCo contained in any such
document with respect to any period prior to the Distribution, but excluding in each case for this purpose any statement concerning a Party’s plan or intention with respect to actions or operations after the Distribution Date, 

(B) 100% of all Separation Taxes arising out of, based upon or relating or attributable to any breach by Sara Lee of any
representation, warranty, covenant or obligation contained in this Agreement, any other Transaction Agreement, the Ruling Request, the Ruling Documents, the Tax Opinion, any Sara Lee Representation Letter, or otherwise made in connection with the
Separation, but excluding for this purpose the breach of any representations (including those described in Section 4.01(b)(i)) not concerning a Party’s plan or intention with respect to actions or operations after the Distribution Date and

  
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 (C) 100% of all Separation Taxes arising from any event following the
Separation involving the stock or assets of Sara Lee or any of its Affiliates which causes the Distribution to be a Taxable event to Sara Lee as a result of the application of Section 355(e) of the Code or a similar provision of state or local
Tax law. 
 (ii) CoffeeCo. 

The CoffeeCo Group shall be responsible for and shall indemnify and hold Sara Lee and its Affiliates harmless from and
against 
 (A) 50% of any Separation Taxes that are not due to any act, failure to act or omission identified in
this subsection (b) on the part of any member of the CoffeeCo Group or the Sara Lee Group, or any Separation Tax liability arising out of or in connection with the accuracy of any description of events, facts or circumstances on or prior to the
Distribution Date as contained in or made in connection with the Ruling Request, the Ruling Documents, the Tax Ruling, the Tax Opinion, or other Transaction Agreements, including any misrepresentation or omission by Sara Lee, CoffeeCo or DutchCo
contained in any such document with respect to any period prior to the Distribution, but excluding in each case for this purpose any statement concerning a Party’s plan or intention with respect to actions or operations after the Distribution
Date, 
 (B) 100% of all Separation Taxes arising out of, based upon or relating or attributable to any breach
by CoffeeCo or DutchCo of any representation, warranty, covenant or obligation contained in this Agreement, any other Transaction Agreement, the Ruling Request, the Ruling Documents, the Tax Opinion, any CoffeeCo Representation Letter, or otherwise
made by CoffeeCo or DutchCo in connection with the Separation, but excluding for this purpose the breach of any representations (including those described in Section 4.01(a)(i)) not concerning a Party’s plan or intention with respect to
actions or operations after the Distribution Date, and 
 (C) 100% of all Separation Taxes arising from any
event post-Distribution involving the stock or assets of DutchCo or CoffeeCo or any of their Affiliates which causes the Distribution to be a Taxable event to Sara Lee as a result of the application of Section 355(e) of the Code or a similar
provision of state or local Tax law. 
 2.03 Other Taxes 

(a) Sara Lee shall be responsible for and shall pay, or cause the appropriate member of the Sara Lee Group to pay, any Other Taxes
attributable to members of the Sara Lee Group for all Taxable periods. 
 (b) CoffeeCo shall be liable for and shall pay, or
cause the appropriate member of the CoffeeCo Group to pay, any Other Taxes attributable to members of the CoffeeCo Group for all Taxable periods. 

  
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 2.04 Allocation of Certain Income Taxes and Income Tax Items. 

(a) If Sara Lee, CoffeeCo or any of their respective Affiliates is permitted but not required under applicable U.S. federal, state, local
or foreign Tax laws to treat the Distribution Date as the last day of a Taxable period, then the Parties shall treat such day as the last day of a Taxable period under such applicable Tax law, and shall file any elections necessary or appropriate to
such treatment; provided that this Section 2.4(a) shall not be construed to require Sara Lee to change its Taxable year. 

(b) Subject to section 2.04(c), below, Sara Lee in its sole discretion shall allocate Tax attributes determined on a consolidated or
combined basis for Taxable periods ending before or including the Distribution Date between the Sara Lee Group and the CoffeeCo Group. Sara Lee and CoffeeCo shall compute their Tax liabilities for Taxable periods beginning after the Distribution
Date consistent with such determination, and shall treat the Tax Assets and Tax Items as reflected on any federal (or applicable state, local or foreign) Income Tax Return filed by the Parties as presumptively correct. 

(c) The Parties agree that, in connection with the Distribution, Sara Lee’s current and accumulated earnings and profits will be
allocated between Sara Lee and CoffeeCo based on their relative fair market values at the time of the Distribution in accordance with Treasury Regulation § 1.312-10. 
 2.05 Treatment of Restricted Stock, Stock Options, and Deferred Compensation. 
 (a) To the extent permitted by law, Sara Lee (or the appropriate Affiliate of Sara Lee) shall be entitled to and shall claim all U.S. Tax deductions or other U.S. Tax benefits resulting from the grant of
any Equity Awards prior to the Distribution. 
 (b) To the extent permitted by law, with respect to Equity Awards granted after
the Distribution Date, the Party that grants the award shall be entitled to claim any Tax deduction or other benefit resulting from the grant and/or vesting of the award. 
 (c) If, pursuant to a Final Determination, all or any part of a Tax deduction claimed by Sara Lee pursuant to Section 2.05(a) is disallowed, then, to the extent permitted by law, the other Party (or
Affiliate thereof) shall claim such Tax deduction. If such other Party (or Affiliate thereof) realizes a Tax Benefit from the claiming of such Tax deduction, such other Party (or Affiliate) shall pay the amount of such Tax Benefit (net of any Tax
Detriment suffered by the payer) to the Party that originally claimed the Tax deduction. 
 (d) Sara Lee shall withhold
applicable Taxes and satisfy applicable Tax reporting obligations with respect to the taxation of the Equity Awards referred to in Section 2.05(a). The Party granting the award and claiming the deduction shall withhold applicable Taxes and
satisfy applicable Tax reporting obligations with respect to the taxation of the Equity Awards referred to in Section 2.05(b). The Parties to this Agreement shall cooperate so as to permit the Party initially claiming such deduction to
discharge any applicable Tax withholding and Tax reporting obligations. 

  
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 2.06 Tax Refunds. Except as provided in Section 2.05(c), the benefit of any Tax
credits, Tax attributes and any refund or credit of any overpayment of Taxes or estimated Tax liabilities, including any corresponding benefit arising out of or related to any Tax liability that is the subject of this Agreement, will remain with the
Party entitled to the benefit under applicable Tax law, as modified by any applicable audit agreements or past practice of Sara Lee and its Affiliates. No payments shall be made between the Parties to account for such adjustment. 

ARTICLE III.  TAX RETURNS AND INFORMATION EXCHANGE 

3.01 Tax Return Preparation Responsibility; Payment of Taxes Shown Thereon. 

(a) Sara Lee shall prepare and file all (i) U.S. federal, state and foreign consolidated, combined, affiliated, unitary or similar
Income Tax Returns required to be filed by any member of the Sara Lee Group or the CoffeeCo Group for all Pre-Distribution Periods and Straddle Periods (and including any such combined Returns or informational reporting forms, such as Form 5471)
required to be filed for periods that begin prior to the Distribution; (ii) all separate state, local and foreign Income Tax Returns and all Other Tax Returns for all members of the Sara Lee Group for all Tax periods; and (iii) all Tax
Returns for all members of the Sara Lee Group for all Post-Distribution Tax Periods. 
 (b) CoffeeCo or its Affiliates shall
timely prepare, or cause to be prepared, at its sole cost, and forward to Sara Lee for review, comment, and, where applicable, filing, pro forma Tax Returns for all members of the CoffeeCo Group for Pre-Distribution Periods in such form and at such
times as Sara Lee may reasonably request, including Form 5471 and other applicable informational reporting forms with respect to Pre-Distribution Periods. 
 (c) To the extent that there are separate state, local or foreign Tax Returns attributable to a member of the Sara Lee Group required to be filed by members of the CoffeeCo group with respect to
Pre-Distribution Periods, CoffeeCo and Sara Lee shall cooperate to ensure that such returns are correctly filed by the Party required by law. 
 (d) CoffeeCo or its Affiliates shall prepare and file (i) all Other Tax Returns for all members of the CoffeeCo Group for all Tax periods; (ii) all non-U.S. Income Tax Returns for all members of
the CoffeeCo Group for all Tax periods, and (iii) all Tax Returns for all members of the CoffeeCo Group for all Post-Distribution Periods. 
 (e) Subject to the written direction of Sara Lee, after the date of the Distribution, CoffeeCo shall not file (or allow any Affiliate of CoffeeCo to file) any amended Tax Return or refund claim for any
Pre-Distribution Tax Period. 
 (f) Sara Lee and its Affiliates shall be responsible for the remitting of payment of any Taxes
shown on a Tax Return for which it is responsible for the filing thereof. CoffeeCo and its Affiliates shall be responsible for the remitting of payment of any Taxes shown on a Tax Return for which it is responsible for the filing thereof.

 (g) If Sara Lee remits a Tax payment pursuant to Section 3.01(f), but CoffeeCo is responsible pursuant to Article II for
all or a portion of the Tax shown on the applicable Tax Return, then CoffeeCo shall pay to Sara Lee that portion of the Tax for which 

  
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CoffeeCo is responsible. If CoffeeCo remits a Tax payment pursuant to Section 3.01(f), but Sara Lee is responsible pursuant to Article II for all or a portion of the Tax shown on the
applicable Tax Return, then Sara Lee shall pay to CoffeeCo that portion of the Tax for which Sara Lee is responsible. Such payments shall be requested and made in accordance with the notice and payment provisions contained in Sections 6.02 and 6.03.
Nothing in this Section 3.01 shall affect the allocation of responsibility for Taxes as set forth in Article II. 
 3.02
Certain Items Related to Tax Return Preparation. 
 (a) All Tax Returns related a Pre-Distribution Tax Period shall be
prepared and filed by the specified Party in a manner consistent with past Tax reporting practices with respect to the CoffeeCo Business. 
 (b) Unless otherwise required by a Taxing Authority, the Parties hereby agree to prepare and file all Tax Returns, and to take all other actions, in a manner consistent with this Agreement, the Transition
Services Agreement and the Master Separation Agreement, applicable law, the Tax Ruling, Ruling Documents, the Ruling Request, the Tax Opinion, and any Representation Letter. All Tax Returns shall be filed on a timely basis (taking into account
applicable extensions) by the Party responsible for filing such Tax Returns under this Agreement; provided, that if a Tax Return is to be signed by an officer of a company different from the Party responsible for filing such Tax Return, each Party
hereto shall have (or cause its Affiliate to have) the appropriate officer sign such Tax Return promptly after presentation thereof for signature. 
 (c) Except as otherwise specifically provided for in this Agreement, Sara Lee shall have the exclusive right, in its reasonable discretion, with respect to any Tax Return for which it is (or has elected
to become) responsible for the filing thereof pursuant to this Agreement, to determine (i) the manner in which such Tax Return shall be prepared and filed, including the accounting methods, positions, conventions and principles of taxation to
be used and the manner in which any Tax Item shall be reported; (ii) whether any extensions may be requested; (iii) the election(s) that will be made by Sara Lee, any Affiliate of Sara Lee, CoffeeCo, or any Affiliate of CoffeeCo on such
Tax Return; (iv) whether any amended Tax Return(s) shall be filed; (v) whether any claim(s) for refund shall be made; (vi) whether any refund shall be paid by way of refund or credited against any liability for the related Tax; and
(vii) whether to retain outside firms to prepare or review such Tax Returns; provided, that Sara Lee shall prepare all Tax Returns for which it has (or has assumed) filing responsibility, to the extent such Tax Returns reflect activities of the
CoffeeCo Business, in a manner consistent with past Tax reporting practices with respect to the CoffeeCo Business, except as required by law or regulation. 
 (d) Within 90 calendar days after filing the U.S. federal income Tax Return for the Sara Lee Consolidated Group for the Tax year that includes the Distribution Date, at the written request of CoffeeCo,
Sara Lee shall notify CoffeeCo of the Tax attributes associated with CoffeeCo and each of its Affiliates, and the Tax bases of the assets and liabilities, transferred to CoffeeCo in connection with the CoffeeCo Contribution and the Distribution.
Sara Lee shall advise CoffeeCo with respect to any Final Determination of Tax adjustments relating to the Sara Lee Consolidated Group if such Final Determination of Tax adjustments may affect any Tax attribute of any member of the CoffeeCo Group
after the Distribution Date within 90 calendar days after such change is made or there is a Final Determination of such change. 

  
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 (e) Nothing in this Agreement shall be construed as a guarantee or representation of the
existence or amount of any loss, credit, carryforward, basis or other Tax Item or Tax Asset, whether past, present or future, of Sara Lee, CoffeeCo, or their respective Affiliates. 

ARTICLE IV.  TAX TREATMENT OF THE DISTRIBUTION 
 4.01 Representations. 
 (a) CoffeeCo and DutchCo. 

(i) Ruling Documents. CoffeeCo and DutchCo hereby represent and warrant that (i) they have examined the Ruling
Documents (including, without limitation, the representations to the extent that they relate to the plans, proposals, intentions, and policies of CoffeeCo, the CoffeeCo Group, or the CoffeeCo Business, including the Australia Coffee Business), and
(ii) to the extent in reference to DutchCo, CoffeeCo, the CoffeeCo Group, or the CoffeeCo Business, including the Australia Coffee Business, the facts presented and the representations made therein are true, correct, and complete. 

(ii) Tax-Free Status. CoffeeCo hereby represents and warrants that it has no plan or intention of taking any
action, or failing or omitting to take any action, or knows of any circumstance, that could reasonably be expected to (i) cause the CoffeeCo Contribution, the Distribution and the Debt Exchange to fail to qualify as a reorganization within the
meaning of Sections 355, 368 and 361 of the Code, (ii) cause the Merger to fail to qualify as a reorganization within the meaning of Section 368 of the Code that is Taxable to U.S. stockholders under Section 367 of the Code, or
(iii) cause any representation or factual statement made in this Agreement, the Separation Agreement and the other Transaction Agreements, the Ruling Request, the Ruling Documents, the Tax Ruling, the Tax Opinion, or any CoffeeCo Representation
Letter, as applicable, to be untrue in a manner that would have an adverse effect on the qualification of the CoffeeCo Contribution, the Distribution and the Debt Exchange as a reorganization within the meaning of Sections 355, 368 and 361 of the
Code, the qualification Merger as a reorganization within the meaning of Section 368 of the Code that is Taxable to U.S. stockholders under Section 367 of the Code, or the tax treatment described in the Tax Opinion of certain aspects of
the Internal Reorganization and the CoffeeCo Special Dividend. 
 (iii) Plan or Series of Related
Transactions. 
 (A) CoffeeCo hereby represents and warrants that, to the knowledge of CoffeeCo and the
management of CoffeeCo, neither the Distribution nor any related transactions are part of a plan (or series of related transactions) pursuant to which a Person will acquire stock representing a 50% or greater interest (within the meaning of Sections
355(d) and (e) of the Code) in CoffeeCo or any successor to CoffeeCo, with the exception of the acquisition of the stock of CoffeeCo by DutchCo pursuant to the Merger. 

  
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 (B) CoffeeCo and DutchCo have no plan or intention to participate in,
facilitate, undertake or otherwise permit any acquisition of DutchCo or CoffeeCo after the Distribution and the Merger (other than the acquisition of CoffeeCo by DutchCo or the acquisition of DutchCo by CoffeeCo’s public shareholders pursuant
to the Merger), pursuant to which a direct or indirect acquisition of stock of DutchCo or CoffeeCo would occur, which would result in a direct or indirect acquisition of stock representing a 50% or greater interest (within the meaning of Sections
355(e) and 355(d)(4) of the Code) in DutchCo or CoffeeCo (including any predecessor or successor of any such corporation). 
 (iv) CoffeeCo and its Affiliates have no plan or intention to redeem, purchase or otherwise reacquire more than 20% of the capital stock of CoffeeCo or DutchCo in one or more transactions following the
Distribution Date. 
 (v) CoffeeCo and its Affiliates have no plan or intention to (i) sell, exchange,
distribute or otherwise dispose of, other than in the ordinary course of business, all or a substantial part of the assets of any of the trades or businesses relied upon in the Tax Ruling or Tax Opinion to satisfy Section 355(b) of the Code;
(ii) discontinue or cause to be discontinued the active conduct of any of the trades or businesses relied upon in the Tax Ruling or Tax Opinion to satisfy Section 355(b) of the Code; or (iii) cause the occurrence of any restructuring
pursuant to which CoffeeCo ceases to be treated as conducting the trade or businesses relied upon in the Tax Ruling or Tax Opinion to satisfy Section 355(b) of the Code. 

(vi) DutchCo and its Affiliates have no plan or intention to (i) liquidate CoffeeCo; (ii) merge CoffeeCo with
any other corporation; or (iii) sell or otherwise dispose of any assets of CoffeeCo and its subsidiaries except in the ordinary course of business and in connection with the Post-Exchange Restructuring. 

(vii) CoffeeCo and its Affiliates have no plan or intention to, and CoffeeCo does not expect that it or any of its
Affiliates (including DutchCo) will, directly or indirectly, modify, reprice, repay, pre-pay, pay down, redeem, retire, defease or otherwise acquire, however effected, any of the Controlled Securities, as defined in the Ruling Request, including
those held by Affiliates of CoffeeCo, prior to their stated maturity date. 
 (b) Sara Lee. 

(i) Ruling Documents. Sara Lee hereby represents and warrants that (i) it has examined the Ruling Documents
(including, without limitation, the representations to the extent that they relate to the plans, proposals, intentions, and policies of Sara Lee, the Sara Lee Group, or the Sara Lee Business), and (ii) to the extent in reference to Sara Lee,
the Sara Lee Group, or the Sara Lee Business, the facts presented and the representations made therein are true, correct, and complete. 
 (ii) Tax-Free Status. Sara Lee hereby represents and warrants that it has no plan or intention of taking any action, or failing or omitting to take any action, or knows of any circumstance, that
could reasonably be expected to (i) cause the CoffeeCo 

  
 15 

 
Contribution, the Distribution and the Debt Exchange to fail to qualify as a reorganization within the meaning of Sections 355, 368 and 361 of the Code, (ii) cause the Merger to fail to
qualify as a reorganization within the meaning of Section 368 of the Code that is Taxable to U.S. stockholders under Section 367 of the Code, or (iii) cause any representation or factual statement made in this Agreement, the
Separation Agreement and the other Transaction Agreements, the Ruling Request, the Ruling Documents, the Tax Ruling, the Tax Opinion, or any CoffeeCo Representation Letter, as applicable, to be untrue in a manner that would have an adverse effect on
the qualification of the CoffeeCo Contribution, the Distribution and the Debt Exchange as a reorganization within the meaning of Sections 355, 368 and 361 of the Code, the qualification of the Merger as a reorganization within the meaning of
Section 368 of the Code that is Taxable to U.S. stockholders under Section 367 of the Code, or the tax treatment described in the Tax Opinion of certain aspects of the Internal Reorganization and the CoffeeCo Special Dividend. 

(iii) Plan or Series of Related Transactions. 

(A) Sara Lee hereby represents and warrants that, to the knowledge of Sara Lee and the management of Sara Lee, neither the
Distribution nor any related transactions are part of a plan (or series of related transactions) pursuant to which a Person will acquire stock representing a 50% or greater interest (within the meaning of Sections 355(d) and (e) of the Code) in
Sara Lee or any successor to Sara Lee. 
 (B) Sara Lee has no plan or intention to participate in, facilitate,
undertake or otherwise permit any acquisition of Sara Lee after the Distribution and the Merger, pursuant to which a direct or indirect acquisition of stock of Sara Lee would occur, which would result in a direct or indirect acquisition of stock
representing a 50% or greater interest (within the meaning of Sections 355(e) and 355(d)(4) of the Code) in Sara Lee (including any predecessor or successor of any such corporation). 

(iv) Sara Lee and its Affiliates have no plan or intention to redeem, purchase or otherwise reacquire more than 20% of its
capital stock in one or more transactions following the Distribution Date. 
 (v) Sara Lee and its Affiliates
have no plan or intention to (i) sell, exchange, distribute or otherwise dispose of, other than in the ordinary course of business, all or a substantial part of the assets of any of the trades or businesses relied upon in the Tax Ruling to
satisfy Section 355(b) of the Code; or (ii) discontinue or cause to be discontinued the active conduct of any of the trades or businesses relied upon in the Tax Ruling to satisfy Section 355(b) of the Code. 

4.02 Covenants. 
 (a) The Parties shall not, and shall cause their Affiliates not to take any action that, or fail to take any action the failure of which, would be inconsistent with or have an adverse effect on the
qualification of the CoffeeCo Contribution, the Distribution and the Debt Exchange as a reorganization within the meaning of Sections 355, 368 and 361 of the Code, the 

  
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qualification of the Merger as a reorganization within the meaning of Section 368 of the Code that is Taxable to U.S. stockholders under Section 367 of the Code or the tax treatment
described in the Tax Opinion of certain aspects of the Internal Reorganization and the CoffeeCo Special Dividend. 
 (b) Unless
otherwise required by a Taxing Authority or applicable law, the Parties hereby agree to prepare and file all Tax Returns, and to take all other actions, in a manner consistent with past practice. 

(c) Unless otherwise required by a Taxing Authority or applicable law, the Parties hereby agree to prepare and file all Tax Returns, and
to take all other actions, in a manner consistent with the characterization of the Separation as described in the Ruling Request, the Ruling Documents, the Tax Ruling, the Tax Opinion(s) and the Transaction Agreements. 

(d) Actions Consistent with Representations and Covenants. 

(i) CoffeeCo shall not (and shall not permit any of its Affiliates or grant or permit any of its Affiliates to grant
implicit or explicit permission to any other person to) take any action, and CoffeeCo shall not (and shall not permit any of its Affiliates or grant or permit any of its Affiliates to grant implicit or explicit permission to any other person to)
fail to take any action, where such action or failure to act would be inconsistent with or cause to be untrue any material, information, covenant, or representation in this Agreement, the Master Separation Agreement and the other Transaction
Agreements, the Tax Ruling, the Ruling Request, the Ruling Documents (including, without limitation, the representations to the extent that they relate to the plans, proposals, intentions, and policies of CoffeeCo, Affiliates of CoffeeCo, or the
CoffeeCo Business), the Tax Opinions, or any CoffeeCo Representation Letter. 
 (ii) Sara Lee shall not (and
shall not permit any of its Affiliates or grant or permit any of its Affiliates to grant implicit or explicit permission to any other person to) take any action, and Sara Lee shall not (and shall not permit any of its Affiliates or grant or permit
any of its Affiliates to grant implicit or explicit permission to any other person to) fail to take any action, where such action or failure to act would be inconsistent with or cause to be untrue any material, information, covenant, or
representation in this Agreement, the Master Separation Agreement and the other Transaction Agreements, the Tax Ruling, the Ruling Request, the Ruling Documents (including, without limitation, the representations to the extent that they relate to
the plans, proposals, intentions, and policies of Sara Lee, Affiliates of Sara Lee, or the Sara Lee Business), the Tax Opinions, or any Sara Lee Representation Letter. 
 (e) CoffeeCo shall cause Sara Lee/DE BV (Netherlands) to distribute the SL/DE BV Top-Up Dividend. 
 4.03 IRS Submissions. 
 (a) No IRS Submission shall be filed by Sara Lee,
with the IRS unless, prior to such filing, CoffeeCo has agreed as to the contents of such IRS Submission; provided, however, that if the IRS requests same-day filing of an IRS Submission that does not include any

  
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material issue or statement, then Sara Lee is required only to make a good faith effort to notify DutchCo’s representatives and to give such representatives an opportunity to review and
comment on such IRS Submission prior to filing it with the IRS. 
 (b) No IRS Submission shall be filed by DutchCo or CoffeeCo,
with the IRS unless, prior to such filing, Sara Lee has agreed as to the contents of such IRS Submission; provided, however, that if the IRS requests same-day filing of an IRS Submission that does not include any material issue or statement, then
DutchCo or CoffeeCo is required only to make a good faith effort to notify Sara Lee’s representatives and to give such representatives an opportunity to review and comment on such IRS Submission prior to filing it with the IRS. 

(c) Each Party shall provide the other Party with copies of each IRS Submission filed with the IRS promptly following the filing thereof.
Neither Party nor their representatives shall conduct any substantive communications with the IRS regarding any material issue arising with respect to an IRS Submission, including meetings or conferences with IRS personnel, whether telephonically,
in person or otherwise, without first notifying the other Party (or their representatives) and giving the latter Party (or their representatives) a reasonable opportunity to participate, and a reasonable number of each Party’s representatives
shall have an opportunity to participate in all conferences or meetings with IRS personnel that take place in person, regardless of the nature of the issues expected to be discussed. Each Party shall copy the other Party (or their representatives)
on all written correspondence of such Party (or their representatives) to the IRS, and shall promptly provide the other Party (or their representatives) with copies of any correspondence received by such Party (or their representatives) from the
IRS, in each case, relating to an IRS Submission. 
 4.04 Enforcement. The Parties hereto acknowledge that irreparable
harm would occur in the event that any of the provisions of this Article IV were not performed in accordance with their specific terms or were otherwise breached. The Parties hereto agree that, in order to preserve the qualification of (A) the
CoffeeCo Contribution, the Distribution and the Debt Exchange as a reorganization within the meaning of Sections 355, 368 and 361 of the Code, and (B) the Merger as a reorganization within the meaning of Section 368 of the Code that is
Taxable to U.S. stockholders under Section 367 of the Code, injunctive relief is appropriate to prevent any violation of the foregoing covenants; provided, however, that injunctive relief shall not be the exclusive legal or equitable remedy for
any such violation. 
 ARTICLE V.  COOPERATION AND EXCHANGE OF INFORMATION 

5.01 Cooperation. 
 (a) Notwithstanding anything to the contrary in the Master Separation Agreement and the Transaction Agreements, Sara Lee and CoffeeCo shall cooperate (and shall cause each of their respective Affiliates
to cooperate) fully at such time and to the extent reasonably requested by the other Party in connection with the preparation and filing of any Tax Return or the conduct of any Tax controversy, including (without limitation) any audit, protest, or
claim for refund to the Appeals Division of the IRS, competent authority proceeding and litigation in Tax Court or any other court of competent jurisdiction (a “Tax Controversy”), (including providing a power of attorney) concerning any
issues or any other matter 

  
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contemplated under this Agreement or otherwise as reasonably requested by the other Party. Each Party shall make its employees and facilities available on a mutually convenient basis to
facilitate such cooperation. 
 (b) Notwithstanding anything to the contrary in this Agreement, if a Party materially fails to
comply with any of its obligations set forth in this Section 5.01, upon reasonable request and notice by the other Party, the non-performing Party shall (i) reimburse the other Party for any internal or incremental costs incurred by such
other Party in having its employees or agents view or obtain such material, and (ii) to the extent such failure results in the imposition of additional Taxes be liable in full for such additional Taxes. 

5.02 Retention of Records. 
 (a) The Parties shall retain and provide to one another on demand books, records, documentation, information, or other materials (including computer data) relating to any Tax Return, or any supplemental
information necessary or reasonably helpful to support any position taken therein until the later of (x) the expiration of the applicable statute of limitation (giving effect to any extension, waiver, or mitigation thereof), (y) in the
event any claim has been made under this Agreement for which such information is relevant, the occurrence of a Final Determination with respect to such claim, and (z) seven (7) years after the Distribution Date. 

(b) The Parties shall retain and provide to one another on demand books, records, documentation, information, or other materials
(including computer data) necessary or reasonably helpful in sustaining any position (including, without limitation, any transfer pricing position) taken with any Taxing Authority including, without limitation, materials regarding accounting, income
and expense, costs and cost production, background, research and development, comparables, marketing, suppliers and customers, and other information regarding the CoffeeCo Business related to the Tax treatment of such business until the other Party
provides written notice that such retention is no longer required. 
 (c) At any time after the Distribution Date that a Party
proposes to destroy materials or information required to be retained pursuant to Section 5.02(a) and (b), it shall first notify the other Party in writing and such other Party shall be entitled to receive such materials or information proposed
to be destroyed that relate to any member of such other Party’s Group or any assets held by any member of such other Party’s Group. 
 5.03 Confidentiality. Any materials contemplated to be shared under Section 5.01, Section 5.04 and Section 3.01 shall be provided whether or not such material is or may be
confidential or proprietary. If, however, the providing Party determines in good faith that any materials are confidential or proprietary, the providing Party may require the requesting Party to enter into a confidentiality agreement with respect to
such materials, not inconsistent with the purposes for which the Party made the request for information. Each Party shall be deemed to have satisfied its obligation to hold confidential information concerning or supplied by the other Party if it
exercises the same care as it takes to preserve confidentially for its own similar information. 

  
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 5.04 Contest Provisions. 

(a) Except as provided elsewhere in this Section 5.05(b)(ii) and 5.05(c) with respect to “reasonable participation”, the
Party responsible for Taxes under Article II (the “Responsible Party”) shall, with respect to a Tax return, have the exclusive right at its own cost, to control, contest and represent the interests of Sara Lee, CoffeeCo, DutchCo and their
respective Affiliates in any Tax Controversy related to such Tax Return. Subject to Section 5.04(b) and Section 5.04(c) hereof, such right to control shall include the right, in the Responsible Party’s reasonable discretion, to
resolve, settle or agree to any deficiency, claim or adjustment proposed, asserted or assessed in connection with or as a result of any such Tax Controversy. Such right to control shall extend to any matter pertaining to the management and control
of a Tax Controversy, including execution of waivers, choice of forum, scheduling of conferences and the resolution of any Tax Item. 
 (b) Notwithstanding anything to the contrary in Section 5.04(a), Sara Lee shall be the Responsible Party with respect to (i) any Tax Controversy that arises with respect to a U.S. federal income
Tax Return of the Sara Lee Group (including for this purpose, members of the CoffeeCo Group) for fiscal years 2009, 2010 and 2011 and (ii) any Tax Controversy that arises with respect to a U.S. federal income Tax Return of the Sara Lee Group
for fiscal year 2012, provided, however, that at the request of Sara Lee or at CoffeeCo’s option CoffeeCo shall reasonably participate as described in Section 5.05 in the contest of such Tax Controversy described in clause (ii) of
this Section 5.04(b). 
 (c) Notwithstanding anything to the contrary in Section 5.04(a) and Section (b), CoffeeCo
shall be the Responsible Party with respect to any Tax Controversy that arises with respect to a U.S. federal income Tax Return of the CoffeeCo Group for fiscal year 2012 or 2013, provided, however, that at the request of CoffeeCo or at Sara
Lee’s option, Sara Lee shall reasonably participate as described in Section 5.05 in the contest of such Tax Controversy. 
 (d) Sara Lee shall use reasonable efforts to keep CoffeeCo advised as to the status of Tax audits and litigation involving any issue that relates to a Tax of CoffeeCo or any Affiliate of CoffeeCo or that
could reasonably be expected to give rise to a liability of CoffeeCo or any Affiliate of CoffeeCo under this Agreement, and CoffeeCo shall use reasonable efforts to keep Sara Lee advised as to the status of Tax audits and litigation involving any
issue that relates to a Tax of Sara Lee or any Affiliate of Sara Lee or could reasonably be expected to give rise to a liability of Sara Lee or any Affiliate of Sara Lee under this Agreement (in each case, a “Liability Issue”). Sara Lee
and CoffeeCo shall promptly furnish each other copies of any inquiries or requests for information from any Taxing Authority or any other administrative, judicial, or other governmental authority concerning any Liability Issue pertaining to the
other Party. Without limiting the foregoing, Sara Lee and CoffeeCo, as the case may be, shall each promptly furnish to the other within 20 calendar days of receipt a copy of the relevant section of the revenue agent’s report or similar report,
notice of proposed adjustment, or notice of deficiency received by Sara Lee or its Affiliate or by CoffeeCo or its Affiliate, as the case may be, relating to any known or potential Liability Issue or any similar adjustment. 

  
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 (e) In the event that timely notice is not provided, including pursuant to
Section 5.04(d), of a Liability Issue, the Indemnifying Party shall be relieved of its obligation to indemnify the Indemnified Party only to the extent that such delay results in actual increased costs (and only to the extent of such actual
increased costs) if such Liability Issue results in a claim for indemnification. 
 (f) With respect to Tax Controversies
relating to a U.S. federal income Tax Return of the Sara Lee Group for fiscal years 2009-2013, all costs incurred in connection with a Party’s control of or participation in a Tax Controversy shall be borne by the incurring Party. 

5.05 Reasonable Participation. 
 (a) In the event that the non-controlling Party elects or is required to participate in the defense of a Tax Controversy pursuant to Section 5.04(b)(ii) or (c), the Responsible Party shall
(i) provide the non-controlling Party with notice reasonably in advance of any proceeding relating to such Tax Controversy and (ii) consult in good faith with the non-controlling Party on the resolution of the Tax Controversy and on any
written submissions in connection with such Tax Controversy, including providing the non-controlling Party with an opportunity to review and provide comments on any written submission. 

(b) The non-controlling Party shall have the right, at its expense, to be present at, and participate in, any proceeding relating to such
Tax Controversy to the extent allowed by Law. 
 (c) The Responsible Party shall not settle, either administratively or after
the commencement of litigation, such Tax Controversy without the prior written consent of the non-controlling Party which shall not be unreasonably withheld, conditioned or delayed. If the non-controlling Party withholds, conditions or delays
consent in a manner deemed “unreasonable” by the Responsible Party, Article VII shall govern the determination of unreasonable. 
 5.06 Information for Shareholders. 
 (a) Sara Lee shall provide each
shareholder that receives stock of CoffeeCo and/or DutchCo pursuant to the Distribution and the Merger with the information necessary for such shareholder to comply with the requirements of Section 355 of the Code and the Treasury regulations
thereunder with respect to statements that such shareholders must file with their federal income tax returns demonstrating the applicability of Section 355 of the Code to the Distribution. 

(b) Sara Lee shall make available on its website the information required by Section 6045B with respect to the effect of the
Distribution on the basis of Sara Lee and CoffeeCo stock in the hands of a U.S. taxpayer. 

  
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 ARTICLE VI.  INDEMNITY OBLIGATIONS AND PAYMENTS 

6.01 Indemnity Obligations. In addition to the obligations set forth in Article II, 

(a) The Sara Lee Group shall indemnify and hold harmless CoffeeCo and any member of the CoffeeCo Group from and against any liability,
cost or expense, including, without limitation, any fine, penalty, interest, charge or accountant’s fee, arising out of fraudulent or negligent preparation of any Tax Return or claim for refund filed by Sara Lee or an Affiliate of Sara Lee for
any period during which CoffeeCo or any member of the CoffeeCo Group was or has been a member of the Sara Lee Consolidated Group, or arising out of the untimely provision of information required to provided under this Agreement. 

(b) The CoffeeCo Group shall indemnify and hold harmless Sara Lee and any member of the Sara Lee Group from and against any liability,
cost or expenses, including, without limitation, any fine, penalty, interest, charge or accountant’s fee, arising out of fraudulent or negligent information, workpapers, documents and other items prepared by CoffeeCo or any Affiliate of
CoffeeCo used in the preparation of any Tax Return or claim for refund filed by Sara Lee or any Affiliate of Sara Lee for any period during which CoffeeCo or any Affiliate of CoffeeCo was or has been a member of the Sara Lee Consolidated Group, or
arising out of the untimely provision of information required to provided under this Agreement. 
 6.02
[            ] 
 (a) Notice. A Party making a claim for
indemnification or for payment of an allocated or contested liability under this Agreement (the “Indemnified Party”) shall provide the Party from whom such indemnification is sought (the “Indemnifying Party”) with written notice
of such claim describing such claim in reasonable detail and accompanied by reasonable documentation supporting such claim (the “Claim”) no later than twenty (20) calendar days after the Indemnified Party (i) files a Tax Return
reporting Taxes due which are subject to reimbursement or (ii) receives written notice from any Taxing Authority with respect to a Final Determination of Taxes that may be subject to indemnification under this Agreement. 

(b) In the event that timely notice is not provided, including pursuant to Section 6.02(a), of a claim for indemnification or
payment, the Indemnifying Party shall be relieved of its obligation to indemnify the Indemnified Party only to the extent that such delay results in actual increased costs (and only to the extent of such actual increased costs). 

6.03 In the event that an Indemnifying Party has received a claim from an Indemnified Party pursuant to Section 6.02, then
such payment shall be made according to this Section 6.03. 
 (a) All payments shall be made to the Indemnified Party or to
the appropriate Taxing Authority as specified by Indemnified Party within 20 calendar days after delivery of written notice of payment owing together with a computation of the amounts due. 

(b) Unless otherwise required by any Final Determination, the Parties agree that any payment made by one Party to another Party (other
than payments of interest and payment of After Tax Amounts pursuant to Section 6.03(d)) pursuant to this Agreement shall be treated for all Tax and financial accounting purposes as payments with respect to stock (dividend distributions or
capital contributions, as the case may be) made immediately prior to the Distribution. 

  
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 (c) If, pursuant to a Final Determination, it is determined that the receipt or accrual of
any payment made under this Agreement (other than payments of interest) is subject to any Tax, the Party making such payment shall be liable for (i) the After Tax Amount with respect to such payment, and (ii) interest at the rate described
in 6.03(e) on the amount of such tax from the date such Tax is due through the date of payment of such After Tax Amount. A Party making a demand for payment pursuant to this Agreement and for a payment of an After Tax Amount with respect to such
payment shall separately specify and compute such After Tax Amount. However, a Party may choose not to specify an After Tax Amount in a demand for payment pursuant to this Agreement without thereby being deemed to have waived its right subsequently
to demand an After Tax Amount with respect to such payment. 
 (d) Any payment that is required to be made pursuant to this
Agreement (i) by CoffeeCo (or an Affiliate of CoffeeCo) to Sara Lee (or an Affiliate of Sara Lee) or (ii) by Sara Lee (or an Affiliate of Sara Lee) to CoffeeCo (or an Affiliate of CoffeeCo), that is not made on or prior to the date that
such payment is required to be made pursuant to this Section 6.03 shall thereafter bear interest at the rate established for underpayments pursuant to Section 6621(a)(2) of the Code. 

(e) Any payment that is required to be made pursuant to this Agreement (i) by CoffeeCo (or an Affiliate of CoffeeCo) to Sara Lee (or
an Affiliate of Sara Lee) or (ii) by Sara Lee (or a Sara Lee Affiliate) to CoffeeCo (or an Affiliate of CoffeeCo), shall be made by wire transfer of immediately available funds, provided that if the amount of any payment is less than $10,000,
such payment may be made in a form other than a wire transfer. 
 (f) All actions required to be taken by any Party under this
Agreement shall be performed within the time prescribed for performance in this Agreement, or if no period is prescribed, such actions shall be performed promptly. If an Indemnifying Party does not respond to a written claim received from an
Indemnified Party within 30 days of receiving such claim, or does respond within such 30-day period and rejects such claim in whole or in part, the Indemnified Party shall be free to pursue resolution as provided in Article VII; provided, however,
that pursuant to this Section 6.03, interest begins to accrue after 20 days following delivery of written notice of payment owing together with a computation of the amounts due. 

ARTICLE VII.  DISPUTE RESOLUTION 
 7.01 All disputes, controversies or claim arising under or in connection with this Agreement (including any dispute, controversy, or claim relating to the breach, termination, or validity thereof)
(whether sounding in contract, tort or otherwise) between or among any of the Sara Lee Parties and the CoffeeCo Parties shall be governed by Article XII of the Master Separation Agreement. Each of the Sara Lee Parties and the CoffeeCo Parties agrees
that the procedures set forth in Article XII of the Master Separation Agreement shall be the sole and exclusive remedy in connection with any dispute, controversy or claim relating to any of the foregoing matters. 

  
 23 

 ARTICLE VIII.  MISCELLANEOUS 

8.01 Section 1.2 (Interpretation) and Article XIII (Miscellaneous) of the Master Separation Agreement are incorporated by
reference to the extent not inconsistent with any of the provisions set forth in this Agreement. 
 8.02 Effectiveness.
This Agreement shall become effective on the Distribution Date. 
 8.03 Disclaimers. 

(a) Sara Lee disclaims all knowledge of or responsibility for the content or accuracy of any separate returns or filings made by or on
behalf of CoffeeCo or any Affiliate of CoffeeCo for any Taxable period during which such company was not a member of the Sara Lee Consolidated Group. 
 (b) CoffeeCo disclaims all knowledge of or responsibility for the content or accuracy of any Tax Returns or filings made by or on behalf of the Sara Lee Consolidated Group or any member thereof for any
period except to the extent such Tax Returns or filings reflect items of the CoffeeCo Business. 
 8.04 Changes in Law.
Any reference to a provision of the Code, Treasury Regulations, or a law of another jurisdiction shall include a reference to any applicable successor provision or law. If, due to any change in applicable law or regulations or their interpretation
by any court of law or other governing body having jurisdiction subsequent to the date specified in the preamble to this Agreement, performance of any provision of this Agreement or any transaction contemplated hereby shall become impracticable or
impossible, the Parties hereto shall use their commercially reasonable efforts to find and employ an alternative means to achieve the same or substantially the same result as that contemplated by such provision. 

8.05 Notices. All notices, requests, claims, demands and other communications required or permitted hereunder shall be in writing
and shall be deemed given or delivered (a) when delivered personally, (b) if transmitted by email to the email address designated by each Party, on the date the recipient confirms receipt, (c) if sent by registered or certified mail,
postage prepaid, return receipt requested, on the third business day after mailing or (d) if sent by nationally recognized overnight courier, on the first business day following the date of dispatch; and shall be addressed as follows:

 If to Sara Lee, at: 
 Sara Lee
Corporation 
 3500 Lacey Road, 

Downers Grove, Illinois 60515 
 Attention: Jeff
Emme, Senior Vice President – Tax 

  
 24 

 If to CoffeeCo on or prior to June 28, 2012, at: 

DE US, Inc. 
 3500 Lacey Road, 

Downers Grove, Illinois 60515 
 Attention: Jeff
Emme, Vice President 
 If to CoffeeCo after June 28, 2012, at: 
 DE US, Inc. 
 Oosterdokstraat 80 
 1011 DK Amsterdam, The Netherlands 
 Attention: Louis W. Haring 

8.06 Joint and Several Liability. CoffeeCo and each Affiliate of CoffeeCo shall have joint and several liability for any
obligation of CoffeeCo or an Affiliate of CoffeeCo arising pursuant to this Agreement. Sara Lee and each Affiliate of Sara Lee shall have joint and several liability for any obligation of Sara Lee or an Affiliate of Sara Lee arising pursuant to this
Agreement. 
 8.07 Expenses. Unless otherwise expressly provided in this Agreement or the Master Separation Agreement,
each Party shall bear any and all expenses that arise from their respective obligations under this Agreement. 
 8.08
Confidentiality. 
 (a) Each Party shall hold and cause its consultants and advisors to hold in strict confidence, unless
compelled to disclose by judicial or administrative process or, in the opinion of its counsel, by other requirements of law, all information written or oral concerning the other Parties hereto furnished it by such other Party or its representatives
pursuant to this Agreement (except to the extent that such information can be shown to have been (a) previously known by the Party to which it was furnished, (b) in the public domain through no fault of such Party, or (c) later
lawfully acquired from other sources by the Party to which it was furnished), and each Party shall not release or disclose such information to any other person, except its auditors, attorneys, financial advisors, bankers and other consultants and
advisors who shall be advised of the provisions of this Section 8.08(a). Each Party shall be deemed to have satisfied its obligation to hold confidential information concerning or supplied by the other Party if its exercises the same care as it
takes to preserve confidentiality for its own similar information. 
 (b) Notwithstanding Section 8.08(a), the provisions
regarding confidentiality set forth in Section 5.1 shall govern information required to be provided pursuant to Article III and Article V. 

  
 25 

 8.09 Limitation on Damages. Each Party irrevocably waives, and no Party shall be
entitled to seek or receive, consequential, special, indirect or incidental damages (including without limitation damages for loss of profits) or punitive damages, regardless of how such damages were caused and regardless of the theory of liability;
provided that the foregoing shall not limit each Party’s indemnification obligations set forth in the Master Separation Agreement and the Transaction Agreements 
 8.10 Consent by Affiliates. Each of Sara Lee and CoffeeCo shall cause each of its respective Affiliates (including any entity that becomes an Affiliate after the date hereof) to consent to, and be
bound by, the terms, conditions, covenants, and provisions of this Agreement. 
 [Signature Page Follows] 

  
 26 

 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed by their
authorized representatives as of the date first written above. 
  

					
	SARA LEE CORPORATION
		
	By:	 	  /s/ Mark A. Garvey

		 	Name:	 	Mark A. Garvey
		 	Title:	 	Executive Vice President and
		 		 	Chief Financial Officer

 [Signature Page to Tax Sharing Agreement] 

 
					
	DE US, INC.
		
	By:	 	  /s/ Mark S. Silver

		 	Name:	 	Mark S. Silver
		 	Title:	 	President

 [Signature page to Tax Sharing Agreement] 

 
					
	D.E MASTER BLENDERS1753 B.V.
		
	By:	 	  /s/ Michel M.G. Cup

		 	Name:	 	Michel M.G. Cup
		 	Title:	 	Chief Financial Officer

 [Signature page to Tax Sharing Agreement] 

 Schedule 1 
 See Schedule 1.1(f) to the Master Separation Agreement 
 Schedule 2

 See Schedule 1.1(e) to the Master Separation AgreementEX-4.16

 Exhibit 4.16 
 Execution Version 
 EMPLOYEE MATTERS AGREEMENT 

by and between 
 SARA LEE CORPORATION, 
 D.E MASTER BLENDERS 1753 B.V. 

and 

DE US, INC. 
 Dated as of June 15, 2012 

 EMPLOYEE MATTERS AGREEMENT (this “Agreement”), dated as of June 15,
2012, by and between Sara Lee Corporation, a Maryland corporation (“Sara Lee”), D.E MASTER BLENDERS 1753 B.V., a private company with limited liability with corporate seat in Joure (Skarsterlân), The Netherlands
(“DutchCo”) and DE US, Inc., a Delaware corporation (“CoffeeCo”), and, as of the date hereof, a wholly-owned subsidiary of Sara Lee. Each of Sara Lee, DutchCo and CoffeeCo is herein referred to as a
“Party” and collectively, as the “Parties.” Capitalized terms used herein and not otherwise defined herein, including in Article III below, shall have the meanings ascribed to them in the Separation Agreement (as
defined below). 
 RECITALS: 
 WHEREAS, the Sara Lee Board has determined that it would be advisable and in the best interests of Sara Lee and its stockholders for Sara Lee to reorganize CoffeeCo such that, among other things, Sara Lee
shall contribute to CoffeeCo (i) 100% of the ownership interests of the Transferred Subsidiaries and (ii) the Transferred Business Assets, in each case to the extent not already owned by CoffeeCo, as of the date hereof; 

WHEREAS, the Sara Lee Board has determined that it would be advisable and in the best interests of Sara Lee and its stockholders for Sara
Lee to distribute on a pro rata basis to the holders of the Sara Lee Shares, without any consideration being paid by the holders of such Sara Lee Shares, all of the CoffeeCo Shares owned by Sara Lee as of the Distribution Date; 

WHEREAS, to effectuate the foregoing, the Parties have entered into a Master Separation Agreement, by and between the Parties, dated as
of June 15, 2012 (as amended, modified and/or restated from time to time, the “Separation Agreement”), which provides, among other things, subject to the terms and conditions set forth therein, for the Separation and the
Distribution, and the execution and delivery of certain other agreements in order to facilitate and provide for the foregoing; and 
 WHEREAS, pursuant to the Separation Agreement, the Parties have agreed to enter into this Agreement for the purpose of setting forth certain agreements regarding employee benefit plans, programs and
arrangements, and certain employment matters as described herein. 
 NOW, THEREFORE, in consideration of the mutual agreements,
provisions and covenants contained herein, and subject to and on the terms and conditions herein set forth, the Parties hereby agree as follows: 

 ARTICLE I 
 GENERAL EMPLOYEE AND BENEFIT PLAN RELATED PRINCIPLES 
 1.1 Participation
in Sara Lee Benefit Plans and CoffeeCo Benefit Plans. Schedule 1.1 (a) to this Agreement sets forth a list of all Sara Lee Benefit Plans and Schedule 1.1(b) to this Agreement sets forth a list of a separate list of all CoffeeCo Benefit
Plans, in each case in effect as of the date of this Agreement. Except as set forth in Schedule 1.1(c) of this Agreement, as of the date hereof, no CoffeeCo Employee participates or is eligible to participate, or at any time could become, or be
deemed to be, eligible to participate, in any Sara Lee Benefit Plan, and no Sara Lee Employee participates or is eligible to participate, or at any time could become, or be deemed to be, eligible to participate, in any CoffeeCo Benefit Plan. From
and following the Effective Time, except as, and solely to the extent, set forth in Schedule 1.1(d) of this Agreement, (a) CoffeeCo Employees shall be eligible to participate solely in CoffeeCo Benefit Plans, subject to the terms and conditions
thereof, and (b) Sara Lee Employees shall be eligible to participate solely in Sara Lee Benefit Plans, subject to the terms and conditions thereof. 
 1.2 Liabilities Under Sara Lee Benefit Plans and CoffeeCo Benefit Plans. From and following the Effective Time, (a) neither Sara Lee nor any Sara Lee Party shall have any Liability under any
CoffeeCo Benefit Plan and (b) neither CoffeeCo nor any CoffeeCo Party shall have any Liability under any Sara Lee Benefit Plan. Prior to the Effective Time, Sara Lee and CoffeeCo shall take all actions that are necessary or appropriate to
ensure that, as of the Effective Time, (a) Sara Lee will not be a party to or a sponsor, obligor or guarantor of, and will not have any Liability whatsoever under, any CoffeeCo Benefit Plan and (b) CoffeeCo will not be a party to, or a
sponsor, obligor or guarantor of, and will not have any Liability whatsoever under, any Sara Lee Benefit Plan, which necessary or appropriate actions may include, as applicable, entering into any agreements, whether between the Parties or among
third parties, assigning obligations or Liabilities under CoffeeCo Benefit Plans or Sara Lee Benefit Plans, as applicable, effecting any necessary amendments to any CoffeeCo Benefit Plan or Sara Lee Benefit Plan, securing any consents that may be
required and negotiating with third parties to effectuate the provisions of this Section 1.2. Notwithstanding anything to the contrary in this Agreement, the Parties acknowledge and agree that to the extent any Sara Lee Benefit Plan or CoffeeCo
Benefit Plan holds or otherwise contains Sara Lee Shares or will hold, contain or receive CoffeeCo Shares or DutchCo Shares in connection with the transactions contemplated by the Separation Agreement, determinations with respect to such Sara Lee
Shares, CoffeeCo Shares or DutchCo Shares shall be made by the Sara Lee Entities and CoffeeCo Entities, respectively, including, in either case, any administering or governing body applicable under any such Sara Lee Benefit Plan or CoffeeCo Benefit
Plan or persons to which such determinations are delegated under the respective Sara Lee Benefit Plan or CoffeeCo Benefit Plan, subject to the terms thereof and applicable law. 

1.3 Liabilities Related to Sara Lee Employees and CoffeeCo Employees. Except as set forth in this Agreement and as may be mutually
agreed upon by CoffeeCo and Sara Lee from time to time following the date of this Agreement, effective as of the Effective Time, (a) CoffeeCo shall assume and hereby agrees to be obligated to pay, perform, fulfill and discharge,

  
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(i) with respect to CoffeeCo Employees, all Liabilities relating to, arising out of, or resulting from future, present or former employment with the CoffeeCo Business (including Liabilities
relating to, arising out of, or resulting from the CoffeeCo Benefit Plans); (ii) all Liabilities relating to, arising out of, or resulting from any other actual or alleged employment relationship with the CoffeeCo Parties; and (iii) all
other Liabilities relating to, arising out of, or resulting from obligations, liabilities and responsibilities expressly assumed or retained by the CoffeeCo Parties or a CoffeeCo Benefit Plan pursuant to this Agreement and (b) Sara Lee shall
assume and hereby agrees to be obligated to pay, perform, fulfill and discharge, (i) with respect to Sara Lee Employees, all Liabilities relating to, arising out of, or resulting from future, present or former employment with the Sara Lee
Business (including Liabilities relating to, arising out of, or resulting from the Sara Lee Benefit Plans); (ii) all Liabilities relating to, arising out of, or resulting from any other actual or alleged employment relationship with the Sara
Lee Parties; and (iii) all other Liabilities relating to, arising out of, or resulting from obligations, liabilities and responsibilities expressly assumed or retained by the Sara Lee Parties or a Sara Lee Benefit Plan pursuant to this
Agreement. 
 ARTICLE II 
 LONG-TERM INCENTIVE AWARDS 
 2.1 Sara Lee Options. 

2.1.1 Adjustment of Sara Lee Options. Each Sara Lee Option in effect as of immediately prior to the Distribution shall be adjusted
on the Distribution Date as follows: (a) the per share exercise price applicable to the Sara Lee Option immediately following the Distribution shall equal the exercise price of the Sara Lee Option immediately prior to the Distribution divided
by the Sara Lee Ratio, rounded up to the nearest whole cent, and (b) the number of Sara Lee Shares subject to the Sara Lee Option immediately following the Distribution shall be equal to the product of (i) the number of Sara Lee Shares
subject to the Sara Lee Option immediately prior to the Distribution and (ii) the Sara Lee Ratio, rounded down to the nearest whole share. The “Sara Lee Ratio” means the Pre-Distribution Sara Lee Share Price divided by the
Post-Distribution Sara Lee Share Price. 
 2.1.2 Sara Lee Pre-2012 Options. Each Sara Lee Pre-2012 Option that is held
immediately prior to the Distribution by a Sara Lee Employee, a CoffeeCo Employee or a Terminating Employee (or any respective beneficiary thereof), as adjusted pursuant to Section 2.1.1, shall vest in full as of the Distribution Date and
remain exercisable for Sara Lee Shares by the applicable CoffeeCo Employee, Sara Lee Employee or Terminating Employee, as applicable, until the date that is six months after the Distribution Date, after which the Sara Lee Pre-2012 Option shall
terminate and be canceled; provided, however, that each Sara Lee Employee or CoffeeCo Employee who is a current, active employee of a Sara Lee Party or a CoffeeCo Party as of immediately prior to the Distribution, and who is not a Terminating
Employee, may elect instead to have the Sara Lee Pre-2012 Options that are held by such Sara Lee Employee or CoffeeCo Employee continue to vest and remain exercisable for Sara Lee Shares following the Distribution in accordance with the vesting
schedule, the term and other terms and conditions applicable to the Sara Lee Pre-2012 Option, subject to the adjustment pursuant to Section 2.1.1. For the avoidance of doubt, each of the Terminating Employees whose Sara Lee Pre-2012 Options
shall be covered by this Section 2.1.2 are listed on Schedule 2.1.2, attached hereto. 

  
 3 

 2.1.3 Sara Lee 2012 Options. On the Distribution Date, each Sara Lee 2012 Option, as
adjusted pursuant to Section 2.1.1, shall continue to vest and remain subject to the terms and conditions as in effect for such Sara Lee 2012 Option immediately prior to the Distribution. 

2.1.4 Sara Lee Vested Options. Each Sara Lee Option that is vested and outstanding immediately prior to the Distribution, as
adjusted pursuant to Section 2.1.1, shall remain exercisable in accordance with the terms of such option. 
 2.2 Sara
Lee RSUs. 
 2.2.1 Adjustment of Sara Lee RSUs. Each Sara Lee RSU that is outstanding as of immediately prior to the
Distribution and that is held by a Sara Lee Employee, a CoffeeCo Employee or a Terminating Employee, other than the Chairman 2012 RSUs and the CEO 2012 RSUs (the “Employee-Held Sara Lee RSUs”) shall be adjusted on the Distribution
Date such that the number of Sara Lee Shares subject to the Employee-Held Sara Lee RSU immediately following the Distribution shall equal the product of (a) the number of Sara Lee Shares subject to the Employee-Held Sara Lee RSU immediately
prior to the Distribution, and (b) the Sara Lee Ratio, with the resulting number of Sara Lee Shares subject to the Employee-Held Sara Lee RSU immediately following the Distribution being rounded down to the nearest whole share. 

2.2.2 Sara Lee Pre-2012 RSUs. Each Sara Lee Pre-2012 RSU, as adjusted pursuant to Section 2.2.1, shall vest in full on the
Distribution Date and the holder of each Sara Lee Pre-2012 RSU shall be entitled to receive Sara Lee Shares in settlement of the Sara Lee Pre- 2012 RSUs as soon as practicable following the Effective Time, provided that, if a deferral election is in
place with respect to such Sara Lee Pre-2012 RSU, such Sara Lee Pre-2012 RSU shall be deferred as provided under, and subject to the terms of, the applicable deferred compensation plan. 

2.2.3 Sara Lee 2012 RSUs. 
 (a) Each Sara Lee 2012 RSU, as adjusted pursuant to Section 2.2.1, that is held by a Sara Lee Employee, shall remain subject to the terms and conditions applicable to such Sara Lee Employee 2012 RSU
as of immediately prior to the Distribution Date. 
 (b) Each Sara Lee 2012 RSU, as adjusted pursuant to Section 2.2.1,
that is held by a Terminating Employee (a “Terminating Employee 2012 RSU”) shall vest in full on the Distribution Date and the holder of each Terminating Employee 2012 RSU shall be entitled to receive Sara Lee Shares in settlement
of the Terminating Employee 2012 RSU as soon as practicable following the Effective Time. 
 2.2.4 Chairman 2012 RSUs. A
prorated portion of the Chairman 2012 RSUs shall vest on the Distribution Date based on the number of months elapsed between the grant date of the Chairman 2012 RSUs and the Distribution Date, rounding up to the end of month in which Distribution
Date occurs, and any remaining Chairman 2012 RSUs that do not vest shall 

  
 4 

 
terminate and be canceled as of the Distribution Date. That portion of the Chairman 2012 RSUs that vest on the Distribution Date (the “Vested Chairman 2012 RSUs”) will be settled
in DutchCo Shares as soon as practicable following the Separation, the number of which shall be determined by multiplying the number of Sara Lee Shares subject to the Chairman 2012 RSU that vest on the Distribution Date by a fraction, the numerator
of which shall be the Pre-Distribution Sara Lee Share Price and the denominator of which shall be the Post-Distribution DutchCo Share Price (as converted into U.S. dollars in accordance with the currency exchange rate published by the Federal
Reserve Bank of New York for the Distribution Date), the resulting number of DutchCo Shares being rounded down to the nearest whole share; provided that, with respect to the settlement of the Vested Chairman 2012 RSUs the per share nominal value
applicable to DutchCo Shares underlying RSUs required to be paid in accordance with Dutch law (the “DutchCo RSU Payment Obligation”) shall be paid by withholding from the settlement of the Vested Chairman 2012 RSUs a number of
DutchCo Shares, determined by multiplying the per share nominal value of a DutchCo Share by a fraction, the numerator of which is the number of DutchCo Shares subject to the Vested Chairman 2012 RSUs and the denominator of which is the DutchCo Share
Fair Market Value. The withheld DutchCo Shares, and any right of the Chairman to receive such withheld DutchCo Shares, shall be set off against the DutchCo RSU Payment Obligation. 

2.2.5 CEO 2012 RSUs. The CEO 2012 RSUs shall vest in full on the Distribution Date and will be settled in DutchCo Shares as soon
as practicable following the Separation, the number of which shall be determined by multiplying the number of Sara Lee Shares subject to the CEO 2012 RSU by a fraction, the numerator of which shall be the Pre- Distribution Sara Lee Share Price and
the denominator of which shall be the Post-Distribution DutchCo Share Price (as converted into U.S. dollars in accordance with the currency exchange rate published by the Federal Reserve Bank of New York for the Distribution Date), the resulting
number of DutchCo Shares being rounded down to the nearest whole share; provided that, with respect to the settlement of the CEO 2012 RSUs, the DutchCo RSU Payment Obligation shall be paid by withholding from the settlement of the CEO 2012 RSUs a
number of DutchCo Shares, determined by multiplying the per share nominal value of a DutchCo Share by a fraction, the numerator of which is the number of DutchCo Shares subject to the CEO 2012 RSUs and the denominator of which is the DutchCo Share
Fair Market Value. The withheld DutchCo Shares, and any right of the CEO to receive such withheld DutchCo Shares, shall be set off against the DutchCo RSU Payment Obligation. 
 2.2.6 Sara Lee Director RSUs. 
 (a) Each holder of a Sara Lee RSU who is a
non-employee director of Sara Lee as of May 31, 2013 (each such RSU, a “Sara Lee Director RSU”) will receive a new grant of CoffeeCo RSUs (the “CoffeeCo Director RSU”) with the number of DutchCo Shares
underlying the CoffeeCo Director RSU equal to the product of (i) the number of Sara Lee Shares subject to the Sara Lee Director RSU as of immediately prior to the Distribution, multiplied by (ii) a fraction, the numerator of which is the
difference between the Pre-Distribution Sara Lee Share Price and the Post-Distribution Sara Lee Share Price (without giving effect to any reverse stock split applicable to the Sara Lee Shares effective on or following the Distribution Date) and the
denominator of which is the Post-Distribution DutchCo Share Price (as converted into U.S. dollars in accordance with the currency exchange rate published by the Federal Reserve Bank of New York for the Distribution Date), with the resulting number
of DutchCo Shares subject to the CoffeeCo Director RSU being rounded down to the nearest whole share. 

  
 5 

 (i) Each Sara Lee Director RSU and CoffeeCo Director RSU held by a non-employee
director who continues serving on the Sara Lee Board (a “Post-Distribution Sara Lee Director”) immediately after the Distribution (the “Post-Distribution Sara Lee Board”) will be settled in Sara Lee Shares
and DutchCo Shares, respectively, on the date that is six months following the date upon which the director ceases to serve on the Post-Distribution Sara Lee Board; provided that, with respect to the settlement of the CoffeeCo Director RSUs held by
each Post-Distribution Sara Lee Director, the DutchCo RSU Payment Obligation shall be paid by withholding from the settlement of the CoffeeCo Director RSUs a number of DutchCo Shares, determined by multiplying the per share nominal value of a
DutchCo Share by a fraction, the numerator of which is the number of DutchCo Shares subject to the CoffeeCo Director RSUs and the denominator of which is the DutchCo Share Fair Market Value. The withheld DutchCo Shares, and any right of the
Post-Distribution Sara Lee Director to receive such withheld DutchCo Shares, shall be set off against the DutchCo RSU Payment Obligation. 
 (ii) Each Sara Lee Director RSU and CoffeeCo Director RSU held by a non-employee director who shall serve as a director of the DutchCo Board immediately after the Distribution (a
“Post-Distribution CoffeeCo Director”) or who otherwise does not become a director on the Post-Distribution Sara Lee Board following the Distribution (a “Non-Continuing Director”) will be settled in
Sara Lee Shares and DutchCo Shares, respectively, on the date that is six months following the Distribution Date; provided that, with respect to the settlement of the CoffeeCo Director RSUs held by each Post-Distribution CoffeeCo Director and
Non-Continuing Director, the DutchCo RSU Payment Obligation shall be paid by withholding from the settlement of the CoffeeCo Director RSUs a number of DutchCo Shares, determined by multiplying the per share nominal value of a DutchCo Share by a
fraction, the numerator of which is the number of DutchCo Shares subject to the CoffeeCo Director RSUs and the denominator of which is the DutchCo Share Fair Market Value. The withheld DutchCo Shares, and any right of the Post-Distribution CoffeeCo
Director or Non-Continuing Director, as applicable, to receive such withheld DutchCo Shares, shall be set off against the DutchCo RSU Payment Obligation. 
 (b) Effective as of the Effective Time, DutchCo shall have adopted a form grant agreement, which shall provide for the issuance of restricted stock unit awards denominated in DutchCo Shares pursuant to
the terms of this Section 2.2.6 and shall have material terms and conditions substantially similar to those restricted stock unit awards issued under the relevant Sara Lee Stock Plans. 

2.3 Sara Lee PSUs. 
 2.3.1 Adjustment of Sara Lee PSUs. Each Sara Lee PSU that is outstanding as of immediately prior to the Distribution other than the CoffeeCo Employee 2012 PSUs and the Chairman 2012 PSUs (the
“Pre-Distribution Sara Lee PSUs”) shall be adjusted on the Distribution Date such that the number of Sara Lee Shares subject to the Sara Lee PSU immediately following the Distribution (the “Post-Distribution Sara Lee
PSUs”) shall equal the product of (a) the number of Sara Lee Shares subject to the Pre-Distribution Sara Lee PSU, and (b) the Sara Lee Ratio, the resulting number of Sara Lee Shares subject to the Post-Distribution Sara Lee PSU
being rounded down to the nearest whole share. 

  
 6 

 2.3.2 Sara Lee Pre-2012 PSUs. On the Distribution Date, with respect to each Sara Lee
Pre-2012 PSU, as adjusted pursuant to Section 2.3.1, (1) for any portion of the Performance Cycle that occurs prior to the last day of the most recently completed Sara Lee fiscal period prior to the Distribution Date (such applicable last
day of the fiscal period, the “PSU Measurement Date”), the achievement of the performance goal or goals applicable to the Sara Lee Pre-2012 PSU will be determined as of the Distribution Date based on actual performance results up to
and including the PSU Measurement Date, and (2) for any remaining portion of the Performance Cycle following the PSU Measurement Date, the achievement of the performance goal or goals applicable to the Sara Lee Pre-2012 PSU will be determined
as of the Distribution Date based on the target performance level ((1) and (2), together, the “Earned Sara Lee Employee 2012 PSUs”). The Earned Sara Lee Pre-2012 PSUs shall vest in full on the Distribution Date, and the holder of
each Sara Lee Pre-2012 PSU shall be entitled to receive Sara Lee Shares in settlement of the Earned Sara Lee Pre-2012 PSU as soon as practicable following the Effective Time, provided that, if a deferral election is in place with respect to such
Earned Sara Lee Pre-2012 PSU, such Earned Sara Lee Pre-2012 PSU shall be deferred as provided under, and subject to the terms of, the applicable deferred compensation plan. 
 2.3.3 Sara Lee 2012 PSUs. 
 (a) On the Distribution Date, with respect to
each Sara Lee 2012 PSU, as adjusted pursuant to Section 2.3.1, that is held by a Sara Lee Employee (the “Sara Lee Employee 2012 PSUs”) (1) if the Distribution Date occurs prior to the end of Sara Lee’s fiscal year
2012 (“Sara Lee FY2012”), the achievement of the performance goal or goals applicable to the Sara Lee Employee 2012 PSU will be determined as of the Distribution Date (i) based on actual performance results up to the
Distribution Date, with respect to the portion of Sara Lee FY2012 that has occurred up to the Distribution Date and (ii) based on the target performance level, with respect to the remaining portion of Sara Lee FY2012 that has not yet occurred
as of the Distribution Date, and (2) if the Distribution Date occurs on or after the end of the Sara Lee FY2012, the achievement of the performance goal or goals applicable to the Sara Lee Employee 2012 PSU will be determined based on actual
performance results for Sara Lee FY2012 (in the case of either (1) or (2), the “Earned Sara Lee Employee 2012 PSUs”). From and following the Distribution Date, except as provided in the foregoing, the Earned Sara Lee Employee
2012 PSUs shall remain subject to the vesting and other terms and conditions applicable to the Sara Lee Employee 2012 PSUs as of immediately prior to the Distribution. 
 (b) On the Distribution Date, with respect to each Sara Lee 2012 PSU that is held by a CoffeeCo Employee (the “CoffeeCo Employee 2012 PSU”) (1) if the Distribution occurs prior to
the end of Sara Lee FY2012, the achievement of the performance goal or goals applicable to the CoffeeCo Employee 2012 PSU will be determined as of the Distribution Date (i) based on actual performance results up to the Distribution Date, with
respect to the portion of Sara Lee FY2012 that occurs up to the Distribution Date and (ii) based on the target performance level, with respect to the remaining portion of Sara Lee FY2012 that has not yet occurred as of the Distribution Date,
and (2) if the Distribution Date occurs on or 

  
 7 

 
after the end of Sara Lee FY2012, the achievement of the performance goal or goals applicable to the CoffeeCo Employee 2012 PSU will be determined based on actual performance results for Sara Lee
FY2012 (in the case of either (1) or (2), the “Earned CoffeeCo Employee 2012 PSUs”). Immediately following the Distribution and Merger, the Earned CoffeeCo Employee 2012 PSUs will be assumed by DutchCo and converted into PSUs
denominated in DutchCo Shares (the “Assumed CoffeeCo Employee 2012 PSUs”). the number of which shall be determined by multiplying the number of Sara Lee Shares subject to the Earned CoffeeCo Employee 2012 PSU by a fraction, the
numerator of which shall be the Pre-Distribution Sara Lee Share Price and the denominator of which shall be the Post-Distribution DutchCo Share Price (as converted into U.S. dollars in accordance with the currency exchange rate published by the
Federal Reserve Bank of New York for the Distribution Date), the resulting number of DutchCo Shares subject to the Assumed CoffeeCo Employee 2012 PSUs being rounded down to the nearest whole share. 

(i) Effective as of the Effective Time, DutchCo shall have adopted a long-term incentive plan, which shall permit the issuance of
long-term incentive awards that have material terms and conditions substantially similar to those long-term incentive awards issued under the relevant Sara Lee Stock Plans in respect of which DutchCo long-term incentive awards will be granted to
certain CoffeeCo Employees, which shall be settled in DutchCo Shares as described herein, in connection with and following the Distribution. 
 (ii) All Assumed CoffeeCo Employee 2012 PSUs shall become vested upon the date the Earned CoffeeCo Employee 2012 PSUs would have otherwise vested in accordance with the existing vesting schedule
applicable to such Earned CoffeeCo Employee 2012 PSUs. Upon the vesting of the Assumed CoffeeCo Employee 2012 PSUs, the CoffeeCo Parties shall be solely responsible for the settlement of all of the Assumed CoffeeCo Employee 2012 PSUs; provided that,
with respect to the settlement of the Assumed CoffeeCo Employee 2012 PSUs held by each CoffeeCo Employee, the per share nominal value applicable to DutchCo Shares underlying PSUs required to be paid in accordance with Dutch law
(the “DutchCo PSU Payment Obligation”) shall be paid by withholding from the settlement of such Assumed CoffeeCo Employee 2012 PSUs a number of DutchCo Shares, determined by multiplying the per share nominal value of a DutchCo
Share by a fraction, the numerator of which is the number of DutchCo Shares subject to the Assumed CoffeeCo Employee 2012 PSUs and the denominator of which is the DutchCo Share Fair Market Value. The withheld DutchCo Shares, and any right of the
CoffeeCo Employee to receive such withheld DutchCo Shares, shall be set off against the DutchCo PSU Payment Obligation. 
 2.3.4
Each Sara Lee 2012 PSU, as adjusted pursuant to Section 2.3.1, which is held by a Terminating Employee (a “Terminating Employee 2012 PSU”). shall vest as follows: (1) if the Distribution occurs during Sara Lee FY2012, the
achievement of the performance goal or goals applicable to the Terminating Employee 2012 PSU will be determined as of the Distribution Date (i) based on actual performance results up to the Distribution Date, with respect to the portion of Sara
Lee FY2012 that occurs up to the Distribution Date and (ii) based on the target performance level, with respect to the remaining portion of Sara Lee FY2012 that has not yet occurred as of the Distribution Date, and (2) if the Distribution
Date occurs on or after the end of Sara Lee FY2012, the achievement of the performance goal or goals applicable to the Sara Lee Employee 2012 PSU will be determined based on actual performance results for Sara Lee FY2012 (in the case of either
(1) or (2), the “Earned Terminating Employee 2012 PSUs”), and the holder of each Earned Terminating Employee 2012 PSU shall be entitled to receive Sara Lee Shares in settlement of the Terminating Employee 2012 PSU as soon as
practicable following the Effective Time. 

  
 8 

 2.3.5 The Chairman 2012 PSUs shall vest as follows: (1) if the Distribution occurs
prior to the end of Sara Lee’s fiscal year 2012, the achievement of the performance goal or goals applicable to the Chairman 2012 PSUs will be determined as of the Distribution Date (i) based on actual performance results up to the
Distribution Date, with respect to the portion of Sara Lee FY2012 that occurs up to the Distribution Date and (ii) based on the target performance level, with respect to the remaining portion of Sara Lee’s fiscal year 2012 that has not yet
occurred as of the Distribution Date, and (2) if the Distribution Date occurs on or after the end of Sara Lee’s fiscal year 2012, the achievement of the performance goal or goals applicable to the Chairman 2012 PSUs will be determined
based on actual performance results of Sara Lee for fiscal year 2012 (the “Earned Chairman 2012 PSUs”) provided that, only a prorated portion of the Earned Chairman 2012 PSUs shall vest based on the number of months elapsed between
the grant date and the Distribution Date, rounding up to the end of month in which Distribution Date occurs (the “Vested Chairman 2012 PSUs”). and any remaining Chairman 2012 PSUs that do not vest shall terminate and be canceled as
of the Distribution Date. The Vested Chairman 2012 PSUs will be settled in DutchCo Shares as soon as practicable following the Separation, the number of which shall be determined by multiplying the number of Sara Lee Shares subject to the Vested
Chairman 2012 PSUs by a fraction, the numerator of which shall be the Pre-Distribution Sara Lee Share Price and the denominator of which shall be the Post-Distribution DutchCo Share Price (as converted into U.S. dollars in accordance with the
currency exchange rate published by the Federal Reserve Bank of New York for the Distribution Date), the resulting number of DutchCo Shares being rounded down to the nearest whole share; provided that, with respect to the settlement of the Vested
Chairman 2012 PSUs the DutchCo PSU Payment Obligation shall be paid by withholding from the settlement of such Vested Chairman 2012 PSUs a number of DutchCo Shares, determined by multiplying the per share nominal value of a DutchCo Share by a
fraction, the numerator of which is the number of DutchCo Shares subject to the Vested Chairman 2012 PSUs and the denominator of which is the DutchCo Share Fair Market Value. The withheld DutchCo Shares, and any right of the Chairman to receive such
withheld DutchCo Shares, shall be set off against the DutchCo PSU Payment Obligation. 
 2.4 Each Sara Lee Option that is
exercised by a CoffeeCo Employee following the Separation shall be subject to tax and any other applicable legal withholdings by the Sara Lee Parties, with respect to which the CoffeeCo Parties shall cooperate with, and provide all necessary
information to, the Sara Lee Parties for the purposes of determining the required rates and amounts to be withheld for the payment of such taxes and any other applicable withholding required to be made under the laws governing the CoffeeCo
Employee’s exercise of the Sara Lee Option and receipt of Sara Lee Shares. The Sara Lee Parties shall transfer to the CoffeeCo Parties as soon as practicable following such withholding all such withheld amounts for the purposes of payment of
such amounts by the CoffeeCo Parties to the applicable governmental or other entity governing such CoffeeCo Employee. 

  
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 ARTICLE III 
 DEFINITIONS 
 “Affiliate” means, with respect to any
Person, any other Person that, at the time of determination, directly or indirectly Controls, is Controlled by or is under common Control with such Person. 
 “Benefit Plan” means, with respect to an entity, each plan, program, arrangement, agreement or commitment that is an employment, change in control, severance, consulting, non-competition
or deferred compensation agreement, or a compensation, incentive bonus or other bonus, commission, employee pension, profit-sharing, savings, retirement, supplemental retirement, stock option, stock purchase, restricted stock, restricted stock unit,
other equity-based compensation, severance pay, retention, salary continuation, life, health, hospitalization, disability or accident insurance plan, or other employee benefit plan, program, arrangement, agreement or commitment, including any
“employee benefit plan” (as defined in Section 3(3) of ERISA) and any collective bargaining agreement or similar agreement or understanding with any union or works council, in the case of any of the foregoing, sponsored or maintained
by such entity (or to which such entity contributes or is required to contribute or in which it participates). 

“CEO” means the Executive Vice President and Chief Executive Officer of the CoffeeCo Business. 

“CEO 2012 RSUs” means the Sara Lee RSUs granted to the CEO on January 26, 2012, and that are outstanding
immediately prior to the Distribution Date. 
 “Chairman” means the Executive Chairman of Sara Lee, Jan
Bennink. 
 “Chairman 2012 PSUs” means the Sara Lee PSUs granted to the Chairman on January 26, 2012, and
that are outstanding immediately prior to the Distribution Date. 
 “Chairman 2012 RSUs” means the Sara Lee
RSUs granted to the Chairman on January 26, 2012, and that are outstanding immediately prior to the Distribution Date. 

“CoffeeCo Benefit Plan” means any Benefit Plan of the CoffeeCo Business. 

“CoffeeCo Employee” means any individual who, on the Distribution Date, is actively employed by, or on leave of absence
from, the CoffeeCo Business or who is a former employee of the CoffeeCo Business, including any Terminating Employee who, as of the Distribution Date, is a current or former employee of the CoffeeCo Business. For the avoidance of doubt, CoffeeCo
Employee includes any employee the majority of whose regular working time is or was devoted to the CoffeeCo Business and who participates or participated in any CoffeeCo Benefit Plan even if, for administrative reasons (i.e., due to an expatriate
assignment or that employee’s position as an corporate officer or member of a corporate staff function), such employee was on the payroll of a Sara Lee Party prior to the Distribution Date; provided that for any former employee who was employed
by both the Sara Lee Business and the CoffeeCo Business, such former employee shall be deemed a CoffeeCo Employee solely to the extent the employee was employed by the CoffeeCo Business on the date the employee’s employment terminated.

  
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 “CoffeeCo Parties” means CoffeeCo, the CoffeeCo Subsidiaries, the
Transferred Subsidiaries, DutchCo and any other Subsidiary or Affiliate of CoffeeCo or DutchCo (including, those formed or acquired after the date hereof), other than the Sara Lee Parties. 

“DutchCo Share Fair Market Value” means the closing selling price per DutchCo Share on the Euronext Amsterdam on the
settlement date of the applicable award, provided that if there are no sales of DutchCo Shares reported on such date, the Fair Market Value of a DutchCo Share on such date shall be deemed equal to the closing selling price of a DutchCo Share on the
Euronext Amsterdam for the last preceding date on which sales of DutchCo Shares were reported. 
 “Performance
Cycle” means the performance cycle applicable to a Sara Lee Pre-2012 PSU, as set forth in the applicable grant agreement and incentive program description. 
 “Post-Distribution DutchCo Share Price” means the volume weighted average price of the DutchCo Shares trading in the “as-if-and-when issued” market on the Euronext Amsterdam
over the first two trading days following the Distribution Date. 
 “Post-Distribution Sara Lee Share Price”
means the volume weighted average price of the Sara Lee Shares trading on the New York Stock Exchange over the first two trading days following the Distribution Date. 
 “Pre-Distribution Sara Lee Share Price” means the volume weighted average price of the Sara Lee Shares trading the regular way on the New York Stock Exchange over the two trading days
prior to the Distribution Date, which two-day period will include the Distribution Date if such date is a trading day. 

“Sara Lee 2012 Option” means each Sara Lee Option with a grant date on or after November 4, 2011, and that is
outstanding immediately prior to the Distribution Date. 
 “Sara Lee 2012 PSU” means each Sara Lee PSU with a
grant date on or after November 4, 2011, and that is outstanding immediately prior to the Distribution Date, other than the Chairman 2012 PSUs. 
 “Sara Lee 2012 RSU” means each Sara Lee RSU with a grant date on or after November 4, 2011, and that is outstanding immediately prior to the Distribution Date, other than the CEO
2012 RSUs and the Chairman 2012 RSUs. 
 “Sara Lee Benefit Plan” means any Benefit Plan of the Sara Lee
Business. 
 “Sara Lee Employee” means any individual who, on the Distribution Date, is actively employed by,
or on a leave of absence from, the Sara Lee Business or who is a former employee of the Sara Lee Business, including any (a) Terminating Employee who, as of the Distribution Date, is a current or former employee of the Sara Lee Business and
(b) Transition Employee, but excluding any CoffeeCo Employee; provided that for any former employee who was employed by both the Sara Lee Business and the CoffeeCo Business, such former employee shall be deemed a Sara Lee Employee solely to the
extent the employee was employed by the Sara Lee Business on the date the employee’s employment terminated. 

  
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 “Sara Lee Option” means each stock option to purchase Sara Lee Shares
granted under a Sara Lee Stock Plan. 
 “Sara Lee Parties” means Sara Lee and its Subsidiaries (including those
formed or acquired after the date hereof), other than the CoffeeCo Parties. 
 “Sara Lee Pre-2012 Option” means
each Sara Lee Option with a grant date prior to November 4, 2011, and that is outstanding and unvested immediately prior to the Distribution Date. 
 “Sara Lee Pre-2012 PSU” means each Sara Lee PSU with a grant date prior to November 4, 2011, and that is outstanding and unvested immediately prior to the Distribution Date.

 “Sara Lee Pre-2012 RSU” means each Sara Lee RSU with a grant date prior to November 4, 2011, and that
is outstanding immediately prior to the Distribution Date. 
 “Sara Lee PSU” means an award of
performance-based restricted stock units denominated in Sara Lee Shares granted under a Sara Lee Stock Plan. 
 “Sara
Lee RSU” means an award of restricted stock units denominated in Sara Lee Shares granted under a Sara Lee Stock Plan. 

“Sara Lee Stock Plans” means any of the Sara Lee 1998 Long-Term Incentive Plan, the Sara Lee 2002 Long-Term Incentive
Plan, the Sara Lee Share 2003 Global Stock Plan and the Sara Lee 1999 Non-Employee Director Stock Plan, as amended and restated. 
 “Terminating Employee” means any individual who was an employee of either the Sara Lee Business or the CoffeeCo Business prior to the Effective Time who has not been offered a permanent
post-Separation position with the Sara Lee Business or the CoffeeCo Business, or who has not accepted such an offer, and whose employment will terminate effective on, or within a defined transition period after, the Distribution Date and who will
not thereafter be an employee of any of the Sara Lee Parties or the CoffeeCo Parties. 
 “Transition Employees”
means those employees identified in the Transition Services Agreement who will provide transition services to the CoffeeCo Parties following the Distribution Date in accordance with the Transition Services Agreement. 

“Transition Services Agreement” means the Transition Services Agreement that is an exhibit to the Separation Agreement.

  
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 ARTICLE IV 
 GENERAL PROVISIONS 
 4.1 Entire Agreement; Incorporation Of Schedules
And Exhibits. This Agreement, the Separation Agreement, the Merger Agreement and the other Transaction Agreements (including all Schedules and Exhibits referred to herein or therein) constitute the entire agreement among the Parties with respect
to the subject matter hereof and thereof and supersede all prior agreements and understandings, both written and oral, among the Parties with respect to the subject matter hereof and thereof All Schedules and Exhibits referred to herein are hereby
incorporated in and made a part of this Agreement as if set forth in full herein. 
 4.2 Effect on Employment; No Third-Party
Beneficiaries. (i) Except as expressly provided in this Agreement and other than termination of CoffeeCo Employees’ employment with the Sara Lee Entities where the CoffeeCo Employees remain employed by the CoffeeCo Entities following
the Distribution, the mere occurrence of the Distribution shall not cause any employee to be deemed to have incurred a termination of employment, and (ii) nothing in this Agreement is intended to confer upon any Sara Lee Employee or CoffeeCo
Employee any right to continued employment, or any recall or similar rights to an individual on layoff or any type of approved leave. Notwithstanding anything to the contrary herein, in the Separation Agreement or in any other Transaction Agreement,
the Parties acknowledge and agree that this Agreement is solely for the benefit of the Parties hereto and their respective successors and permitted assigns. Nothing in this Agreement, express or implied, is intended to or shall confer upon any other
person or persons (including any Sara Lee Employee, CoffeeCo Employee or Terminating Employee) any rights, benefits or remedies of any nature whatsoever under or by reason of this Agreement. No provision of this Agreement shall modify or amend, or
be deemed to modify or amend, any other agreement, plan, program or document, including any Sara Lee Benefit Plan and any CoffeeCo Benefit Plan. 
 4.3 CoffeeCo and Sara Lee Under No Obligation to Maintain Plans. Except as specified otherwise in this Agreement, nothing in this Agreement shall preclude CoffeeCo, Sara Lee or DutchCo, at any time
after the Distribution Date, from amending, merging, modifying, terminating, eliminating, reducing, or otherwise altering in any respect any CoffeeCo Benefit Plan or any Sara Lee Benefit Plan, any benefit under any CoffeeCo Benefit Plan or Sara Lee
Benefit Plan or any trust, insurance policy or funding vehicle related to any CoffeeCo Benefit Plan or Sara Lee Benefit Plan, or any employment or other service arrangement with any CoffeeCo Employee or any Sara Lee Employee, or independent
contractors or vendors of the CoffeeCo Parties or the Sara Lee Parties, as the case may be (to the extent permitted by law). 

4.4 Cooperation to Obtain Consents. If any provision of this Agreement is dependent on the consent of any third party (such as a
vendor or Benefit Plan administrator) and such consent is withheld, the Parties shall use their commercially reasonable best efforts to implement the applicable provisions of this Agreement. If any provision of this Agreement cannot be implemented
due to the failure of such third party to consent, the Parties shall cooperate and negotiate in good faith to implement the provision in a mutually satisfactory manner. 

  
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 4.5 Amicable Resolution; Dispute Resolution. The Parties desire that friendly
collaboration will develop between them. Accordingly, the Parties will endeavor to resolve in an amicable manner all disputes and disagreements connected with their respective rights and obligations under this Agreement in accordance with Article
XII of the Separation Agreement. Except as expressly set forth in Article XII of the Separation Agreement, Article XII of the Separation Agreement shall govern the resolution of any dispute, controversy or claim arising under or in connection with
this Agreement (including any dispute, controversy or claim relating to the breach, termination or validity hereof). 
 4.6
Effect of the Separation Agreement. The Parties expressly acknowledge and agree that the covenants, agreements and other provisions of the Separation Agreement, including, without limitation, the obligations and covenants set forth under
Section 6.6, Article X and Article XI, shall govern and be binding on the Parties with respect to the subject matter, and in furtherance of the purposes, of this Agreement. 

4.7 Amendments And Waivers. This Agreement may be amended and any provision of this Agreement may be waived, provided that any
such amendment or waiver shall be binding upon a Party only if such amendment or waiver is set forth in a writing executed by such Party. No course of dealing between or among any Persons having any interest in this Agreement shall be deemed
effective to modify, amend or discharge any part of this Agreement or any rights or obligations of any Party under or by reason of this Agreement. 
 4.8 No Implied Waivers; Cumulative Remedies; Writing Required. No delay or failure in exercising any right, power or remedy hereunder shall affect or operate as a waiver thereof; nor shall any
single or partial exercise thereof or any abandonment or discontinuance of steps to enforce such a right, power or remedy preclude any further exercise thereof or of any other right, power or remedy. The rights and remedies hereunder are cumulative
and not exclusive of any rights or remedies that any Party hereto would otherwise have. Any waiver, permit, consent or approval of any kind or character of any breach or default under this Agreement or any such waiver of any provision of this
Agreement must satisfy the conditions set forth in Section 4.7 and shall be effective only to the extent in such writing specifically set forth. 
 4.9 Parties In Interest. Nothing in this Agreement, express or implied, is intended to confer on any Person other than the Parties, their respective Affiliates, and their respective successors and
permitted assigns, any rights or remedies of any nature whatsoever under or by virtue of this Agreement. 
 4.10 Notices.
All notices, requests, claims, demands and other communications required or permitted hereunder shall be in writing and shall be deemed given or delivered (a) when delivered personally, (b) if transmitted by email, on the date the
recipient confirms receipt, (c) if sent by registered or certified mail, postage prepaid, return receipt requested, on the third business day after mailing or (d) if sent by nationally recognized overnight courier, on the first business
day following the date of dispatch; and shall be addressed as follows: 

  
 14 

 If to CoffeeCo, prior to or on June 28, 2012, to: 

DE US, Inc. 

3500 Lacey Road 

Downers Grove, Illinois, 60515 
 Attention: Helen N. Kaminski 
 Email: helen.kaminski@hillshirebrands.com

 If to CoffeeCo, after June 28, 2012, to: 
 DE US, Inc. 
 Oosterdokstraat 80 

1011 DK Amsterdam, The Netherlands 
 Attention: Onna van Klinken 
 Email: onno.vanklinken@demb.com 

If to Sara Lee, to: 
 Sara Lee Corporation 
 3500 Lacey Road 

Downers Grove, Illinois 60515 
 Attention: Kent Magill, General Counsel 
 Email: kent.magill@hillshirebrands.com

 If to DutchCo, to: 
 D.E MASTER BLENDERS 1753 B.V. 
 Oosterdokstraat 80 1011 DK Amsterdam,The
Netherlands 
 Attention: Onno van Klinken, General Counsel 

Email: onno.vanklinken@demb.com 
 or to such other address as such Party may indicate by a notice delivered to the other Parties in accordance herewith. 
 4.11 Severability. The Parties agree that (a) the provisions of this Agreement shall be severable in the event that for any reason whatsoever any of the provisions hereof are invalid, void or
otherwise unenforceable, (b) any such invalid, void or otherwise unenforceable provisions shall be replaced by other provisions which are as similar as possible in terms to such invalid, void or otherwise unenforceable provisions but are valid
and enforceable, and (c) the remaining provisions shall remain valid and enforceable to the fullest extent permitted by applicable law. 
 4.12 Construction. The descriptive headings herein are inserted for convenience of reference only and are not intended to be a substantive part of or to affect the meaning or interpretation of this
Agreement. Whenever required by the context, any pronoun used in this Agreement shall include the corresponding masculine, feminine or neuter forms, and the singular forms of nouns, pronouns, and verbs shall include the plural and vice versa.
Reference to any agreement, document, or instrument means such agreement, document, or instrument as 

  
 15 

 
amended or otherwise modified from time to time in accordance with the terms thereof, and if applicable hereof. The use of the words “include” or “including” in this Agreement
shall be by way of example rather than by limitation. The use of the words “or,” “either” or “any” shall not be exclusive. The Parties have participated jointly in the negotiation and drafting of this Agreement. In the
event an ambiguity or question of intent or interpretation arises, this Agreement shall be construed as if drafted jointly by the Parties hereto, and no presumption or burden of proof shall arise favoring or disfavoring any party by virtue of the
authorship of any of the provisions of this Agreement. The Parties agree that prior drafts of this Agreement shall be deemed not to provide any evidence as to the meaning of any provision hereof or the intent of the Parties hereto with respect
hereto. 
 4.13 Counterparts. This Agreement may be executed in multiple counterparts (any one of which need not contain
the signatures of more than one party), each of which shall be deemed to be an original, but all of which taken together shall constitute one and the same agreement. 
 [Signature Page Follows] 

  
 16 

 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed by their
authorized representatives as of the date first written above. 
  

			
	SARA LEE CORPORATION
		
	By:	 	/s/ Mark A. Garvey
		 	 Name: Mark A. Garvey
 Title:
Executive Vice President and
          Chief Financial Officer

  
 17 

 
			
	DE US, INC.
		
	By:	 	/s/ Mark S. Silver
		 	 Name: Mark S. Silver
 Title:
President

  
 18 

 
			
	D.E MASTER BLENDERS
		
	By:	 	/s/ Michel M.G. Cup
		 	 Name: Michel M.G. Cup

Title: Chief Financial Officer

  

  
 19

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