Document:

EX-10.15

 Exhibit 10.15 
 EXECUTIVE EMPLOYMENT AND NON-COMPETITION AGREEMENT 
 This EXECUTIVE
EMPLOYMENT AND NON-COMPETITION AGREEMENT (this “Agreement”), dated as of the 7th day of January, 2013 (the “Effective Date”), by and between PMI Holdings, Inc., a Delaware corporation (the
“Company”), and Jayson Tipp, a resident of Portland, Oregon (the “Executive”). 
 WHEREAS, the
purpose and business of the Company is to operate a ‘take and bake’ pizza franchising business (the “Business”); 
 WHEREAS, the Company desires to be assured that the confidential information and goodwill of the Company will be preserved for the exclusive benefit of the Company; 

WHEREAS, the Company desires to be assured that the unique and expert services of the Executive will be available to the Company, and
that the Executive is willing and able to render such services on the terms and conditions hereinafter set forth; and 
 NOW,
THEREFORE, in consideration of such employment and the mutual covenants and promises herein contained, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Company and the Executive agree
as follows: 
 1. Employment. Executive is currently employed by Company and on November 5, 2012 was promoted to Senior Vice
President of Marketing, Strategy and Technology, upon the terms and conditions contained in this Agreement, to be effective on the Effective Date . Executive’s employment with the Company shall continue, subject to earlier termination of such
employment pursuant to the terms hereof, until May 5, 2013 (the “Employment Period”). Notwithstanding anything herein to the contrary, this Agreement shall be of no force or effect until the Effective Date. On May 5, 2013
and on each anniversary thereof, the Employment Period shall be automatically extended for an additional twelve-month period. The Company or the Executive may elect to terminate the automatic extension of the Employment Period by giving written
notice of such election not less than ninety (90) days prior to the end of the then current Employment Period. 
 2. Duties.
During the Employment Period, Executive shall serve on a full-time basis and perform services in a managerial capacity in a manner consistent with Executive’s position as Senior Vice President of Marketing, Strategy and Technology of the
Company and Executive’s duties and responsibilities shall include those duties reasonably assigned to him from time to time by the Company’s Board of Directors (the “Board”). Executive shall devote his entire business
time, attention and energies (excepting vacation time, holidays, sick days and periods of disability) and use his best efforts in his employment with the Company; provided, however, that this Agreement shall not be interpreted as prohibiting
Executive from managing his personal affairs, engaging in charitable or civic activities, or serving as a director of or providing services to another business or enterprise (whether engaged in for profit or not; provided, however, with respect to
for profit businesses, the Executive shall be limited to serving as a director to three for-profit business enterprises other than the Company), so long as such activities do not interfere in any material respect with the performance of
Executive’s duties and responsibilities hereunder. 

 3. Compensation. 

3.1 Base Salary. 
 (a) In consideration of the services rendered by the Executive under this Agreement, the Company shall pay the Executive a base salary (the “Base Salary”) at the rate of $220,000 per
calendar year during his employment. 
 (b) The Base Salary shall be paid in such installments and at such times as the Company
pays its regularly salaried executives and shall be subject to all necessary withholding taxes, FICA contributions and similar deductions in accordance with the Company’s customary payroll procedures. 

(c) The Base Salary will be reviewed on an annual basis by the Board and may be increased based on individual performance and/or the
performance of the Company. 
 3.2 Bonus. During the Employment Period, the Executive shall be eligible to receive an
annual bonus (the “Annual Bonus”), in an amount up to 40% of the Base Salary, payable in accordance with the Company’s incentive compensation policy; provided, that, such Annual Bonus shall in no event be paid later than
March 15 of the calendar year following the fiscal year to which such Annual Bonus relates. The Annual Bonus shall be based upon the attainment of certain targets as agreed upon by the Executive and the Board with respect to the Company’s
financial performance for any fiscal year ending during the Employment Period. The Annual Bonus shall be subject to all necessary withholding taxes, FICA contributions and similar deductions. 

3.3 Vacation. Executive shall be entitled to take vacation consistent with Company policy, such vacation to extend for such
periods and to be taken at such intervals as shall be appropriate and consistent with the proper performance of the Executive’s duties hereunder. 
 3.4 Benefits. During the term of Executive’s employment under this Agreement, Executive shall be entitled to participate in any benefit plans (excluding any severance or bonus plans unless
specifically referenced in this Agreement) offered by the Company as in effect from time to time (collectively, “Benefit Plans”), on the same basis as that generally made available to other senior executives of the Company, to the
extent Executive may be eligible to do so under the terms of any such Benefit Plan. Executive understands that any such Benefit Plans may be terminated or amended from time to time by the Company in its discretion. 

4. Termination. Executive’s employment hereunder may be terminated as follows: 

4.1 Automatically in the event of the death of Executive; 
 4.2 At the option of the Company, by written notice to Executive or his personal representative in the event of the Permanent Disability of Executive. As used herein, the term “Permanent
Disability” shall mean a physical or mental incapacity or disability which renders Executive unable to render the services required hereunder (A) for one hundred eighty (180) days in any twelve (12) month period or
(B) for a period of ninety (90) consecutive days; 

  
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 4.3 At the option of the Company for Cause (as defined in Section 5.4);

 4.4 At the option of the Company at any time without Cause; 

4.5 At the option of Executive, at any time, for any reason, on one-hundred eighty (180) days prior written notice to the Company;

 4.6 Immediately in the event of a breach by the Executive of Section 7 of this Agreement; or 

4.7 At the option of Executive for Good Reason (as defined in Section 5.5), on ninety (90) days prior written notice to
the Company. 
 5. Payments. 
 5.1 Death or Permanent Disability. Upon the termination of Executive’s employment due to death or Permanent Disability, Executive or his legal representatives shall be entitled to receive
(i) an amount equal to Base Salary payable through the date of termination and (ii) a pro rata portion of Executive’s Annual Bonus, if any, for the applicable period of the calendar year for which Executive was employed (which portion
of the Annual Bonus shall be reasonably determined by the Board at the end of the year in which termination occurs in accordance with the Board’s bonus determination policies then in effect), payable at the same time as such payment would have
been made if not for Executive’s death or Permanent Disability. Executive or his legal representatives shall also be entitled to any accrued and unpaid vacation pay or other benefits which may be owing in accordance with the Company’s
policies. 
 5.2 Termination Without Cause or by Executive for Good Reason. If Executive’s employment is terminated
by the Company at any time during the Employment Period without Cause or by the Executive at any time during the Employment Period for Good Reason, Executive shall be entitled to receive (i) any accrued but unpaid Base Salary through the date
of termination, (ii) Base Salary through the one year anniversary of such date of termination, payable at the time such payments would have otherwise been payable under this Agreement had the Executive not been terminated; provided, however,
that no portion of such severance pay shall be paid to the Executive prior to the first regular payroll following the sixtieth (60th) day of the date of the Executive’s termination of employment with the Company (the “First Payroll
Date”); (iii) a pro rata portion of Executive’s Annual Bonus, if any, for the applicable period of the calendar year for which Executive was employed (which portion of the Annual Bonus shall be reasonably determined by the Board
at the end of the year in which termination occurs in accordance with the Board’s bonus determination policies then in effect), payable at the same time as such payment would have been made if not for termination of Executive’s employment
with the Company as set forth in Section 3.2 hereof, and (iv) continuation of group health plan benefits to the extent authorized by and consistent with 29 U.S.C: § 1161 et seq. (commonly known as (“COBRA”)) starting
on Executive’s termination of employment, with the cost of the regular premium for such benefits shared in the same relative proportion by the Company and the Executive as in effect immediately prior to the date of termination, for a period of
one year after the date of termination; provided, that, if Executive does not execute a fully effective non-revocable release within sixty (60) days of the termination of employment, then, beginning on

  
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the sixtieth (60th) day following the termination of employment, the Company shall cease to provide to Executive any such coverages and/or benefits under any of the applicable plans, except
to the extent required by law. Executive shall also be entitled to any accrued and unpaid vacation pay or other benefits which may be owing in accordance with the Company’s policies. In the case of clause (ii) in this Section 5.2, the
portion of the severance pay that would have been paid to the Executive during the period between the date of termination of Executive’s employment with the Company and the First Payroll Date shall be paid to the Executive in a lump sum on the
First Payroll Date and, thereafter, the remaining portion of the severance pay shall be paid without delay over the time period originally scheduled in this Section 5.2. 
 5.3 Termination for Cause, by Executive without Good Reason or by Nonrenewal. Except for Base Salary through the day on which Executive’s employment was terminated and any accrued and unpaid
vacation pay or other benefits which may be owing in accordance with the Company’s policies or applicable law, Executive shall not be entitled to receive severance or any other compensation or benefits after the last date of employment with the
Company upon the termination of Executive’s employment hereunder by the Company for Cause pursuant to Section 4.3, by Executive without Good Reason pursuant to Section 4.5 or as a result of non-renewal by the Company or
Executive pursuant to Section 1. 
 5.4 Cause Defined. For purposes of this Agreement, the following shall
constitute “Cause” for termination: 
 (a) dishonest statements or acts of the Executive with respect to the
Company or any affiliate of the Company; 
 (b) the commission by or indictment of the Executive for (A) a felony or
(B) any misdemeanor involving moral turpitude, deceit, dishonesty or fraud (“indictment,” for these purposes, meaning an indictment, probable cause hearing or any other procedure pursuant to which an initial determination of
probable or reasonable cause with respect to such offense is made); 
 (c) gross negligence, willful misconduct or
insubordination of the Executive with respect to the Company or any affiliate of the Company; or 
 (d) material breach by the
Executive of any of the Executive’s obligations to the Company; 
 provided, that, in the case of clause (d), in the event that the Company
provides written notice of termination for Cause in reliance upon this Section 5.4, the Executive shall have the opportunity to cure such circumstances within thirty (30) days of receipt of such notice. 

5.5 Good Reason Defined. For purposes of this Agreement, the term “Good Reason” shall mean, without
Executive’s consent: 
 (a) the Company materially breached its obligations under this Agreement; 

(b) any material diminution of significant duties of the Executive; or 

  
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 (c) a reduction in Executive’s Base Salary of 10% or more, other than pursuant to a
reduction applicable to all senior executives or employees generally; 
 provided, that, in each case, in the event that Executive provides
written notice of termination for Good Reason in reliance upon this Section 5.5, the Company shall have the opportunity to cure such circumstances within thirty (30) days of receipt of such notice. 

5.6 Condition to Payment. All payments and benefits due to Executive under this Section 5 which are not otherwise
required by law shall be contingent upon (i) execution by Executive (or Executive’s beneficiary or estate) of a fully effective and non-revocable general release of all claims to the maximum extent permitted by law against the Company, its
affiliates and its current and former stockholders, directors, members, managers, employees and agents, in such form as determined by the Company in its sole discretion within sixty (60) days of the Executive’s termination of employment
and (ii) compliance by Executive with his obligations under this Agreement, including, without limitation, the restrictions on activities of Executive set forth in Section 7 and under any stockholders or other agreement to which the
Company and Executive are a party. 
 5.7 No Other Severance. Executive hereby acknowledges and agrees that, other than
the severance payment described in Sections 5.2 hereof, upon termination, Executive shall not be entitled to any other severance under any Company benefit plan or severance policy generally available to the Company’s employees or
otherwise. 
 5.8 Board Resignation. Upon termination of Executive’s employment for any reason, Executive agrees to
resign, as of the date of such termination and to the extent applicable, as an officer and director of the Company and all of its subsidiaries and affiliates. 
 5.9 Survival. This Section 5 shall survive any termination or expiration of this Agreement. 
 6. Reimbursement of Expenses. The Company shall reimburse the Executive for all reasonable and necessary expenses actually incurred by the Executive directly in connection with the business
and affairs of the Company and the performance of his duties hereunder, upon presentation of proper receipts or other proof of expenditure and in accordance with such reasonable guidelines or limitations established by the Board from time to time.
 
 7. Non-Competition; Non-Solicitation; Confidentiality; Proprietary Rights. 

7.1 The Executive hereby agrees that during the period commencing on the date hereof and ending on the date that is one year following the
date of the termination of Executive’s employment with the Company (the “Noncompetition Period”), the Executive will not, without the express written consent of the Company, directly or indirectly, anywhere in the United States
or in any foreign country in which the Company has conducted business, is conducting business or is then contemplating conducting business, engage in any activity which is, or participate or invest in, or provide or facilitate the provision of
financing to, or assist (whether as owner, part-owner, shareholder, member, partner, director, officer, trustee, employee, agent or consultant, or in any other capacity), any business, organization or person other than the Company (or any subsidiary
or affiliate of the Company), and including any such 

  
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business, organization or person involving, or which is, a family member of the Executive, whose business, activities, products or services are competitive with any of the business, activities,
products or services conducted, offered or then contemplated to be conducted or offered by the Company or its subsidiaries or affiliates; provided, however, nothing herein shall prohibit the Executive from being employed by any business,
organization or person that operates in the quick service restaurant industry and derives less than 10% of its total revenue from the sale of pizza. Without implied limitation, the foregoing covenant shall be deemed to prohibit (i) hiring or
engaging or attempting to hire or engage for or on behalf of the Executive or any such competitor any officer or employee of the Company or any of its direct and/or indirect subsidiaries and affiliates, or any former employee of the Company and any
of its direct and/or indirect subsidiaries and affiliates who was employed during the six (6) month period immediately preceding the date of such attempt to hire or engage, (ii) encouraging for or on behalf of the Executive or any such
competitor any such officer or employee to terminate his or her relationship or employment with the Company or any of its direct or indirect subsidiaries and affiliates, (iii) soliciting for or on behalf of Executive or any such competitor any
client (including all franchisees) of the Company or any of its direct or indirect subsidiaries and affiliates, or any former client (including all franchisees) of the Company or any of its direct or indirect subsidiaries and affiliates who was a
client (including all franchisees) during the six (6) month period immediately preceding the date of such solicitation and (iv) diverting to any person (as hereinafter defined) any client (including all franchisees) or business opportunity
of the Company or any of its direct or indirect subsidiaries and affiliates. 
 Notwithstanding anything herein to the contrary, the Executive
may make passive investments in any enterprise the shares of which are publicly traded if such investment constitutes less than two percent (2%) of the equity of such enterprise. Neither the Executive nor any business entity controlled by the
Executive is a party to any contract, commitment, arrangement or agreement which could, following the date hereof, restrain or restrict the Company or any subsidiary or affiliate of the Company from carrying on its business or restrain or restrict
the Executive from performing his employment obligations, and as of the date of this Agreement the Executive has no business interests whatsoever in or relating to the industries in which the Company or its subsidiaries or affiliates currently
engage, and other than passive investments in the shares of public companies of less than two percent (2%). 
 7.2 In the course
of performing services hereunder, on behalf of the Company (for purposes of this Section 7 including all predecessors of the Company) and its affiliates, Executive has had and from time to time will have access to Confidential
Information (as defined below). Executive agrees (i) to hold the Confidential Information in strict confidence, (ii) not to disclose the Confidential Information to any person (other than in the regular business of the Company or its
affiliates), and (iii) not to use, directly or indirectly, any of the Confidential Information for any purpose other than on behalf of the Company and its affiliates. All documents, records, data, apparatus, equipment and other physical
property, whether or not pertaining to Confidential Information, that are furnished to Executive by the Company or are produced by Executive in connection with Executive’s employment will be and remain the sole property of the Company. Upon the
termination of Executive’s employment with the Company for any reason and as and when otherwise requested by the Company, all Confidential Information (including, without limitation, all data, memoranda, customer lists, notes, programs and
other papers and items, and reproductions thereof relating to the foregoing matters) in 

  
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Executive’s possession or control, shall be immediately returned to the Company. Executive recognizes that the Company and its affiliates possess a proprietary interest in all of the
Confidential Information and have the exclusive right and privilege to use, protect by copyright, patent or trademark, or otherwise exploit the processes, ideas and concepts described therein to the exclusion of Executive, except as otherwise agreed
between the Company and Executive in writing. Executive expressly agrees that any products, inventions, discoveries or improvements made by Executive or Executive’s agents or affiliates in the course of Executive’s employment shall be the
property of and inure to the exclusive benefit of the Company. Executive further agrees that any and all products, inventions, discoveries or improvements developed by Executive (whether or not able to be protected by copyright, patent or trademark)
during the course of his employment, or involving the use of the time, materials or other resources of the Company or any of its affiliates, shall be promptly disclosed to the Company and shall become the exclusive property of the Company, and
Executive shall execute and deliver any and all documents necessary or appropriate to implement the foregoing. 
 7.3 During and
after Executive’s employment, Executive shall cooperate fully with the Company in the defense or prosecution of any claims or actions now in existence or which may be brought in the future against or on behalf of the Company that relate to
events or occurrences that transpired while Executive was employed by the Company. The Company shall reimburse Executive for any reasonable out-of-pocket expenses incurred in connection with Executive’s performance of obligations pursuant to
this Section 7.3. 
 7.4 The term “Confidential Information” shall mean information belonging to the
Company which is of value to the Company or with respect to which Company has right in the course of conducting its business and the disclosure of which could result in a competitive or other disadvantage to the Company. Confidential Information
includes information, whether or not patentable or copyrightable, in written, oral, electronic or other tangible or intangible forms, stored in any medium, including, by way of example and without limitation, trade secrets, ideas, concepts, designs,
configurations, specifications, drawings, blueprints, diagrams, models, prototypes, samples, flow charts processes, techniques, formulas, software, improvements, inventions, data, know-how, discoveries, copyrightable materials, marketing plans and
strategies, sales and financial reports and forecasts, customer lists, studies, reports, records, books, contracts, instruments, surveys, computer disks, diskettes, tapes, computer programs and business plans, prospects and opportunities (such as
possible acquisitions or dispositions of businesses or facilities) which have been discussed or considered by the management of the Company. Confidential Information includes information developed by Executive in the course of Executive’s
employment by the Company, as well as other information to which Executive may have access in connection with Executive’s employment. Confidential Information also includes the confidential information of others with which the Company has a
business relationship. Notwithstanding the foregoing, Confidential Information does not include information in the public domain, unless due to breach of Executive’s duties under Section 7.2. 

8. Remedies. It is specifically understood and agreed that any breach of the provisions of Section 7 of this Agreement is
likely to result in irreparable injury to the Company and that the remedy at law alone will be an inadequate remedy for such breach, and that in addition to any other remedy it may have, the Company shall be entitled (a) to enforce the specific
performance of this Agreement by the Executive and to seek both temporary and permanent injunctive relief 

  
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(to the extent permitted by law) without bond and without liability should such relief be denied, modified or violated and (b) to cease making any payments or providing any benefit otherwise
required by this Agreement, including, without limitation, any severance payment required under Section 5.2, in each case in addition to any other remedy to which the Company may be entitled at law or in equity. 

9. Severable Provisions. The provisions of this Agreement are severable and the invalidity of any one or more provisions shall not affect
the validity of any other provision. In the event that a court of competent jurisdiction shall determine that any provision of this Agreement or the application thereof is unenforceable in whole or in part because of the duration or scope thereof,
the parties hereto agree that said court in making such determination shall have the power to reduce the duration and scope of such provision to the extent necessary to make it enforceable, and that the Agreement in its reduced form shall be valid
and enforceable to the full extent permitted by law. 
 10. Notices. All notices hereunder, to be effective, shall be in
writing and shall be deemed effective when delivered by hand or mailed by (a) certified mail, postage and fees prepaid, or (b) nationally recognized overnight express mail service, as follows: 

If to the Company: 
 PMI Holdings, Inc. 
 c/o Papa Murphy’s International LLC

 8000 N.E. Parkway Drive, Suite 350 

Vancouver, WA 98662 
 With copies to (which shall not constitute notice): 
 Papa
Murphy’s Holdings, Inc. 
 c/o Lee Equity Partners, LLC 

650 Madison Avenue, 21 st Floor 
 New York, NY 10022 
 Attn: Ben Hochberg 

         Yoo Jin Kim 

Facsimile: (646) 781-3700 
 with a copy (which shall not constitute notice) to: 
 Weil,
Gotshal & Manges LLP 
 767 Fifth Avenue 

New York, NY 10153 
 Attn: Douglas P. Warner, Esq. 
 Facsimile: (212) 310-8007

  
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 If to the Executive: 

Jayson Tipp 
 1816 NE 37th
Avenue 
 Portland, OR 97212 
 or to such other address as a party may notify the other pursuant to a notice given in accordance with this Section 10. 
 11. Miscellaneous. 
 11.1 Executive Representation.
Executive hereby represents to the Company that the execution and delivery of this Agreement by Executive and the Company and the performance by Executive of Executive’s duties hereunder shall not constitute a breach of, or otherwise
contravene, or be prevented, interfered with or hindered by, the terms of any employment agreement or other agreement or policy to which Executive is a party or otherwise bound. 

11.2 Entire Agreement; Amendment. This Agreement constitutes the entire Agreement between the parties hereto with regard to the
subject matter hereof, superseding all prior understandings and agreements, whether written or oral. This Agreement may not be amended or revised except by a writing signed by the parties. 

11.3 Assignment and Transfer. The provisions of this Agreement shall be binding on and shall inure to the benefit of the Company
and any successor in interest to the Company. Neither this Agreement nor any of the rights, duties or obligations of the Executive shall be assignable by the Executive, nor shall any of the payments required or permitted to be made to the Executive
by this Agreement be encumbered, transferred or in any way anticipated, except as required by applicable laws. All rights of the Executive under this Agreement shall inure to the benefit of and be enforceable by the Executive’s personal or
legal representatives, estates, executors, administrators, heirs and beneficiaries. All amounts payable to the Executive hereunder shall be paid, in the event of the Executive’s death, to the Executive’s estate, heirs or representatives.

 11.4 Waiver of Breach. A waiver by either party of any breach of any provision of this Agreement by the other party
shall not operate or be construed as a waiver of any other or subsequent breach by the other party. 
 11.5 Withholding.
The Company shall be entitled to withhold from any amounts to be paid or benefits provided to the Executive hereunder any federal, state, local or foreign withholding, FICA contributions, or other taxes, charges or deductions which it is from time
to time required to withhold. The Company shall be entitled to rely on advice of counsel if any question as to the amount or requirement of any such withholding shall arise. 
 11.6 Set Off. The Company’s obligation to pay Executive the amounts provided and to make the arrangements provided hereunder shall be subject to
set-off, counterclaim or recoupment of amounts owed by Executive to the Company or its affiliates; provided, however, this set-off right is limited to actual amounts owed by Executive to the Company (which,
for the avoidance of doubt, shall exclude any consequential or indirect damages). 

  
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 11.7 Section 409A. 

(a) If any payment, compensation or other benefit provided to Executive in connection with his employment termination is determined, in
whole or in part, to constitute “nonqualified deferred compensation” within the meaning of Section 409A of the Internal Revenue Code of 1986, as amended (“Section 409A”) and Executive is a specified employee as
defined in Section 409A(a)(2)(B)(i), then no portion of such “nonqualified deferred compensation” shall be paid before the day that is six (6) months plus one (1) day after the date of termination (the “New Payment
Date”). The aggregate of any payments that otherwise would have been paid to Executive during the period between the date of termination and the New Payment Date shall be paid to Executive in a lump sum on such New Payment Date. Thereafter,
any payments that remain outstanding as of the day immediately following the New Payment Date shall be paid without delay over the time period originally scheduled, in accordance with the terms of this Agreement. Notwithstanding the foregoing, to
the extent that the foregoing applies to the provision of any ongoing welfare benefits to Executive that would not be required to be delayed if the premiums therefor were paid by Executive, Executive shall pay the full cost of premiums for such
welfare benefits during the six-month period and the Company shall pay Executive an amount equal to the amount of such premiums paid by Executive during such six-month period promptly after its conclusion. 

(b) The parties hereto acknowledge and agree that the interpretation of Section 409A and its application to the terms of this
Agreement is uncertain and may be subject to change as additional guidance and interpretations become available. Anything to the contrary herein notwithstanding, all benefits or payments provided by the Company to Executive that would be deemed to
constitute “nonqualified deferred compensation” within the meaning of Section 409A are intended to comply with Section 409A. If, however, any such benefit or payment is deemed to not comply with Section 409A, the Company and
Executive agree to renegotiate in good faith any such benefit or payment (including, without limitation, as to the timing of any severance payments payable hereof) so that either (i) Section 409A will not apply or (ii) compliance with
Section 409A will be achieved; provided, that, neither the Company nor its employees or representatives shall have liability to Executive with respect hereto. 
 (c) Notwithstanding anything to the contrary contained in this Agreement, all reimbursements for costs and expenses under this Agreement shall be paid in no event later than the end of the taxable year
following the taxable year in which Executive incurs such expense. With regard to any provision herein that provides for reimbursement of costs and expenses or in-kind benefits, except as permitted by Section 409A, (i) the right to
reimbursement or in-kind benefits shall not be subject to liquidation or exchange for another benefit, and (ii) the amount of expenses eligible for reimbursements or in-kind benefits provided during any taxable year shall not affect the
expenses eligible for reimbursement or in-kind benefits to be provided in any other taxable year, provided, however, that the foregoing clause (ii) shall not be violated with regard to expenses reimbursed under any arrangement covered by
Section 105(b) of the Internal Revenue Code of 1986, as amended, solely because such expenses are subject to a limit related to the period the arrangement is in effect. 

  
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 (d) If under this Agreement, an amount is paid in two or more installments, for purposes of
Section 409A, each installment shall be treated as a separate payment. 
 (e) A termination of employment shall not be
deemed to have occurred for purposes of any provision of this Agreement providing for the payment of any amounts or benefits subject to Section 409A upon or following a termination of employment unless such termination is also a
“separation from service” as defined in Section 1.409A-1(h) of the Department of Treasury final regulations, including the default presumptions, and for purposes of any such provision of this Agreement, references to a
“resignation,” “termination,” “terminate,” “termination of employment” or like terms shall mean separation from service. 
 11.8 Governing Law. This Agreement shall be construed under and enforced in accordance with the laws of the State of Delaware, without regard to the conflicts of law provisions thereof. 

11.9 Arbitration of Disputes. Any controversy or claim arising out of or relating to this Agreement or the breach thereof or
otherwise arising out of the termination of the Executive’s employment (including, without limitation, any claims of unlawful employment discrimination whether based on age or otherwise) shall, to the fullest extent permitted by law, be settled
by arbitration in any forum and form agreed upon by the parties or, in the absence of such an agreement, under the auspices of the American Arbitration Association (“AAA”) in the city of New York, NY, in the borough of Manhattan in
accordance with the Employment Dispute Resolution Rules of the AAA, including, but not limited to, the rules and procedures applicable to the selection of arbitrators. In the event that any person or entity other than the Executive or the Company
may be a party with regard to any such controversy or claim, such controversy or claim shall be submitted to arbitration subject to such other person or entity’s agreement. Judgment upon the award rendered by the arbitrator may be entered in
any court having jurisdiction thereof. This Section 11.9 shall be specifically enforceable. Notwithstanding the foregoing, this Section 11.9 shall not preclude either party from pursuing a court action for the sole purpose of
obtaining a temporary restraining order or a preliminary injunction in circumstances in which such relief is appropriate; provided that any other relief shall be pursued through an arbitration proceeding pursuant to this Section 11.9.

 11.10 Counterparts. This Agreement may be executed in one or more counterparts, each of which shall be deemed an
original and shall have the same effect as if the signatures hereto and thereto were on the same instrument. 
 [SIGNATURES ON
FOLLOWING PAGE] 

  
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 IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as of the day and
year first above written. 
  

			
	COMPANY:
	
	PMI HOLDINGS, INC.
		
	By:	 	/s/ Ken Calwell
		 	Ken Calwell, Chief Executive Officer
	
	EXECUTIVE:
	
	/s/ Jayson Tipp
	Jayson Tipp

  
 12EX-10.16

 Exhibit 10.16 
 EXECUTIVE EMPLOYMENT AND NON-COMPETITION AGREEMENT 
 This EXECUTIVE
EMPLOYMENT AND NON-COMPETITION AGREEMENT (this “Agreement”), dated as of the 4th day of May, 2010, by and between PMI Holdings, Inc., a Delaware corporation (the “Company”), and Janet Pirus, a resident of
Ridgefield, Washington (the “Executive”). 
 WHEREAS, the Company has entered into that certain Agreement and
Plan of Merger, dated as of March 30, 2010, by and among Papa Murphy’s Holdings, Inc., a Delaware corporation, the Company and Papa Murphy’s Merger Co. (the “Merger Agreement”); 

WHEREAS, this Agreement shall only become effective as of the closing of the transactions contemplated by the Merger Agreement, and if
the Merger Agreement is terminated, this Agreement shall be deemed void ab initio; 
 WHEREAS, after the consummation of the
transactions contemplated by the Merger Agreement, the purpose and business of the Company will be to operate a ‘take and bake’ pizza franchising business (the “Business”); 

WHEREAS, the Company desires to be assured that the confidential information and goodwill of the Company will be preserved for the
exclusive benefit of the Company; 
 WHEREAS, the Company desires to be assured that the unique and expert services of the
Executive will be available to the Company, and that the Executive is willing and able to render such services on the terms and conditions hereinafter set forth; and 
 NOW, THEREFORE, in consideration of such employment and the mutual covenants and promises herein contained, and for other good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the Company and the Executive agree as follows: 
 1. Employment. The Company hereby agrees to employ Executive, and
Executive hereby agrees to accept employment with the Company, upon the terms and conditions contained in this Agreement, to be effective on the Closing Date (as defined in the Merger Agreement) (the “Effective Date”).
Executive’s employment with the Company shall continue, subject to earlier termination of such employment pursuant to the terms hereof, until the first anniversary of the Effective Date (the “Employment Period”).
Notwithstanding anything herein to the contrary, this Agreement shall be of no force or effect until the Effective Date and shall automatically terminate upon any termination of the Merger Agreement. On the first anniversary of the Effective Date
and on each anniversary thereof, the Employment Period shall be automatically extended for an additional twelve-month period. The Company or the Executive may elect to terminate the automatic extension of the Employment Period by giving written
notice of such election not less than ninety (90) days prior to the end of the then current Employment Period. 

 2. Duties. During the Employment Period, Executive shall serve on a full-time basis and
perform services in a managerial capacity in a manner consistent with Executive’s position as Chief Financial Officer of the Company and Executive’s duties and responsibilities shall include those duties reasonably assigned to him from
time to time by the Company’s Board of Directors (the “Board”). Executive shall devote his entire business time, attention and energies (excepting vacation time, holidays, sick days and periods of disability) and use his best
efforts in his employment with the Company; provided, however, that this Agreement shall not be interpreted as prohibiting Executive from managing his personal affairs, engaging in charitable or civic activities, or serving as a
director of or providing services to another business or enterprise (whether engaged in for profit or not; provided, however, with respect to for profit businesses, the Executive shall be limited to serving as a director to three for-profit business
enterprises other than the Company), so long as such activities do not interfere in any material respect with the performance of Executive’s duties and responsibilities hereunder. 
 3. Compensation. 
 3.1 Base Salary. 

(a) In consideration of the services rendered by the Executive under this Agreement, the Company shall pay the Executive a base salary
(the “Base Salary”) at the rate of $240,000 per calendar year during his employment. 
 (b) The Base Salary
shall be paid in such installments and at such times as the Company pays its regularly salaried executives and shall be subject to all necessary withholding taxes, FICA contributions and similar deductions in accordance with the Company’s
customary payroll procedures. 
 (c) The Base Salary will be reviewed on an annual basis by the Board and may be increased based
on individual performance and/or the performance of the Company. 
 3.2 Bonus. During the Employment Period, the
Executive shall be eligible to receive an annual bonus (the “Annual Bonus”), in an amount up to 40% of the Base Salary, payable in accordance with the Company’s incentive compensation policy; provided, that, such
Annual Bonus shall in no event be paid later than March 15 of the calendar year following the fiscal year to which such Annual Bonus relates. The Annual Bonus shall be based upon the attainment of certain targets as agreed upon by the Executive
and the Board with respect to the Company’s financial performance for any fiscal year ending during the Employment Period. The Annual Bonus shall be subject to all necessary withholding taxes, FICA contributions and similar deductions.

 3.3 Incentive Shares. On the Effective Date, Executive shall purchase 35,000 shares of the Company’s common
stock, par value $0.01, that may be issued pursuant to the Company’s Management Incentive Plan (the “Management Incentive Shares”). The Management Incentive Shares shall be split 23,333 shares time vesting and 11,667 shares
performance vesting. 

  
 2 

 3.4 Vacation. Executive shall be entitled to take vacation consistent with Company
policy, such vacation to extend for such periods and to be taken at such intervals as shall be appropriate and consistent with the proper performance of the Executive’s duties hereunder. 

3.5 Benefits. During the term of Executive’s employment under this Agreement, Executive shall be entitled to participate in
any benefit plans (excluding any severance or bonus plans unless specifically referenced in this Agreement) offered by the Company as in effect from time to time (collectively, “Benefit Plans”), on the same basis as that generally
made available to other senior executives of the Company, to the extent Executive may be eligible to do so under the terms of any such Benefit Plan. Executive understands that any such Benefit Plans may be terminated or amended from time to time by
the Company in its discretion. 
 4. Termination. Executive’s employment hereunder may be terminated as follows: 

4.1 Automatically in the event of the death of Executive; 
 4.2 At the option of the Company, by written notice to Executive or his personal representative in the event of the Permanent Disability of Executive. As used herein, the term “Permanent
Disability” shall mean a physical or mental incapacity or disability which renders Executive unable to render the services required hereunder (A) for one hundred eighty (180) days in any twelve (12) month period or
(B) for a period of ninety (90) consecutive days; 
 4.3 At the option of the Company for Cause (as defined in
Section 5.4); 
 4.4 At the option of the Company at any time without Cause; 

4.5 At the option of Executive, at any time, for any reason, on one-hundred eighty (180) days prior written notice to the Company;

 4.6 Immediately in the event of a breach by the Executive of Section 7 of this Agreement; or 

4.7 At the option of Executive for Good Reason (as defined in Section 5.5), on ninety (90) days prior written notice to
the Company. 
 5. Payments. 
 5.1 Death or Permanent Disability. Upon the termination of Executive’s employment due to death or Permanent Disability, Executive or his legal representatives shall be entitled to receive
(i) an amount equal to Base Salary payable through the date of termination and (ii) a pro rata portion of Executive’s Annual Bonus, if any, for the applicable period of the calendar year for which Executive was employed (which portion
of the Annual Bonus shall be reasonably determined by the Board at the end of the year in which termination occurs in accordance with the Board’s bonus determination policies then in effect), payable at the same time as such payment would have
been made if not for Executive’s death or Permanent Disability. Executive or his legal representatives shall also be entitled to any accrued and unpaid vacation pay or other benefits which may be owing in accordance with the Company’s
policies. 

  
 3 

 5.2 Termination Without Cause or by Executive for Good Reason. If Executive’s
employment is terminated by the Company at any time during the Employment Period without Cause or by the Executive at any time during the Employment Period for Good Reason, Executive shall be entitled to receive (i) any accrued but unpaid Base
Salary through the date of termination, (ii) Base Salary through the one year anniversary of such date of termination, payable at the time such payments would have otherwise been payable under this Agreement had the Executive not been
terminated; provided, however, that no portion of such severance pay shall be paid to the Executive prior to the first regular payroll following the sixtieth (60th) day of the date of the Executive’s termination of employment with the
Company (the “First Payroll Date”); (iii) a pro rata portion of Executive’s Annual Bonus, if any, for the applicable period of the calendar year for which Executive was employed (which portion of the Annual Bonus shall be
reasonably determined by the Board at the end of the year in which termination occurs in accordance with the Board’s bonus determination policies then in effect), payable at the same time as such payment would have been made if not for
termination of Executive’s employment with the Company as set forth in Section 3.2 hereof, and (iv) continuation of group health plan benefits to the extent authorized by and consistent with 29 U.S.C: § 1161 et seq. (commonly
known as (“COBRA”)) starting on Executive’s termination of employment, with the cost of the regular premium for such benefits shared in the same relative proportion by the Company and the Executive as in effect immediately
prior to the date of termination, for a period of one year after the date of termination; provided, that, if Executive does not execute a fully effective non-revocable release within sixty (60) days of the termination of
employment, then, beginning on the sixtieth (60th) day following the termination of employment, the Company shall cease to provide to Executive any such coverages and/or benefits under any of the applicable plans, except to the extent required
by law. Executive shall also be entitled to any accrued and unpaid vacation pay or other benefits which may be owing in accordance with the Company’s policies. In the case of clause (ii) in this Section 5.2, the portion of the
severance pay that would have been paid to the Executive during the period between the date of termination of Executive’s employment with the Company and the First Payroll Date shall be paid to the Executive in a lump sum on the First Payroll
Date and, thereafter, the remaining portion of the severance pay shall be paid without delay over the time period originally scheduled in this Section 5.2. 
 5.3 Termination for Cause, by Executive without Good Reason or by Nonrenewal. Except for Base Salary through the day on which Executive’s employment was terminated and any accrued and unpaid
vacation pay or other benefits which may be owing in accordance with the Company’s policies or applicable law, Executive shall not be entitled to receive severance or any other compensation or benefits after the last date of employment with the
Company upon the termination of Executive’s employment hereunder by the Company for Cause pursuant to Section 4.3, by Executive without Good Reason pursuant to Section 4.5 or as a result of non-renewal by the Company or
Executive pursuant to Section 1. 
 5.4 Cause Defined. For purposes of this Agreement, the following shall
constitute “Cause” for termination: 
 (a) dishonest statements or acts of the Executive with respect to the
Company or any affiliate of the Company; 

  
 4 

 (b) the commission by or indictment of the Executive for (A) a felony or (B) any
misdemeanor involving moral turpitude, deceit, dishonesty or fraud (“indictment,” for these purposes, meaning an indictment, probable cause hearing or any other procedure pursuant to which an initial determination of probable or
reasonable cause with respect to such offense is made); 
 (c) gross negligence, willful misconduct or insubordination of the
Executive with respect to the Company or any affiliate of the Company; or 
 (d) material breach by the Executive of any of the
Executive’s obligations to the Company; 
 provided, that, in the case of clause (d), in the event that the Company provides
written notice of termination for Cause in reliance upon this Section 5.4, the Executive shall have the opportunity to cure such circumstances within thirty (30) days of receipt of such notice. 

5.5 Good Reason Defined. For purposes of this Agreement, the term “Good Reason” shall mean, without
Executive’s consent: 
 (a) the Company materially breached its obligations under this Agreement; 

(b) any material diminution of significant duties of the Executive; or 

(c) a reduction in Executive’s Base Salary of 10% or more, other than pursuant to a reduction applicable to all senior executives or
employees generally; 
 provided, that, in each case, in the event that Executive provides written notice of termination for Good
Reason in reliance upon this Section 5.5, the Company shall have the opportunity to cure such circumstances within thirty (30) days of receipt of such notice. 
 5.6 Condition to Payment. All payments and benefits due to Executive under this Section 5 which are not otherwise required by law shall be contingent upon (i) execution by
Executive (or Executive’s beneficiary or estate) of a fully effective and non-revocable general release of all claims to the maximum extent permitted by law against the Company, its affiliates and its current and former stockholders, directors,
members, managers, employees and agents, in such form as determined by the Company in its sole discretion within sixty (60) days of the Executive’s termination of employment and (ii) compliance by Executive with his obligations under
this Agreement, including, without limitation, the restrictions on activities of Executive set forth in Section 7 and under any stockholders or other agreement to which the Company and Executive are a party. 

5.7 No Other Severance. Executive hereby acknowledges and agrees that, other than the severance payment described in Sections
5.2 hereof, upon termination, Executive shall not be entitled to any other severance under any Company benefit plan or severance policy generally available to the Company’s employees or otherwise. 

  
 5 

 5.8 Board Resignation. Upon termination of Executive’s employment for any
reason, Executive agrees to resign, as of the date of such termination and to the extent applicable, as an officer and director of the Company and all of its subsidiaries and affiliates. 

5.9 Survival. This Section 5 shall survive any termination or expiration of this Agreement. 

6. Reimbursement of Expenses. The Company shall reimburse the Executive for all reasonable and necessary expenses actually incurred by the
Executive directly in connection with the business and affairs of the Company and the performance of his duties hereunder, upon presentation of proper receipts or other proof of expenditure and in accordance with such reasonable guidelines or
limitations established by the Board from time to time. 
 7. Non-Competition; Non-Solicitation; Confidentiality; Proprietary
Rights. 
 7.1 The Executive hereby agrees that during the period commencing on the date hereof and ending on the
date that is one year following the date of the termination of Executive’s employment with the Company (the “Noncompetition Period”), the Executive will not, without the express written consent of the Company, directly or
indirectly, anywhere in the United States or in any foreign country in which the Company has conducted business, is conducting business or is then contemplating conducting business, engage in any activity which is, or participate or invest in, or
provide or facilitate the provision of financing to, or assist (whether as owner, part-owner, shareholder, member, partner, director, officer, trustee, employee, agent or consultant, or in any other capacity), any business, organization or person
other than the Company (or any subsidiary or affiliate of the Company), and including any such business, organization or person involving, or which is, a family member of the Executive, whose business, activities, products or services are
competitive with any of the business, activities, products or services conducted, offered or then contemplated to be conducted or offered by the Company or its subsidiaries or affiliates; provided, however, nothing herein shall prohibit the
Executive from being employed by any business, organization or person that operates in the quick service restaurant industry and derives less than 10% of its total revenue from the sale of pizza. Without implied limitation, the foregoing covenant
shall be deemed to prohibit (i) hiring or engaging or attempting to hire or engage for or on behalf of the Executive or any such competitor any officer or employee of the Company or any of its direct and/or indirect subsidiaries and affiliates,
or any former employee of the Company and any of its direct and/or indirect subsidiaries and affiliates who was employed during the six (6) month period immediately preceding the date of such attempt to hire or engage, (ii) encouraging for
or on behalf of the Executive or any such competitor any such officer or employee to terminate his or her relationship or employment with the Company or any of its direct or indirect subsidiaries and affiliates, (iii) soliciting for or on
behalf of Executive or any such competitor any client (including all franchisees) of the Company or any of its direct or indirect subsidiaries and affiliates, or any former client (including all franchisees) of the Company or any of its direct or
indirect subsidiaries and affiliates who was a client (including all franchisees) during the six (6) month period immediately preceding the date of such solicitation and (iv) diverting to any person (as hereinafter defined) any client
(including all franchisees) or business opportunity of the Company or any of its direct or indirect subsidiaries and affiliates. 

  
 6 

 Notwithstanding anything herein to the contrary, the Executive may make passive investments in any
enterprise the shares of which are publicly traded if such investment constitutes less than two percent (2%) of the equity of such enterprise. Neither the Executive nor any business entity controlled by the Executive is a party to any contract,
commitment, arrangement or agreement which could, following the date hereof, restrain or restrict the Company or any subsidiary or affiliate of the Company from carrying on its business or restrain or restrict the Executive from performing his
employment obligations, and as of the date of this Agreement the Executive has no business interests whatsoever in or relating to the industries in which the Company or its subsidiaries or affiliates currently engage, and other than passive
investments in the shares of public companies of less than two percent (2%). 
 7.2 In the course of performing services
hereunder, on behalf of the Company (for purposes of this Section 7 including all predecessors of the Company) and its affiliates, Executive has had and from time to time will have access to Confidential Information (as defined below).
Executive agrees (i) to hold the Confidential Information in strict confidence, (ii) not to disclose the Confidential Information to any person (other than in the regular business of the Company or its affiliates), and (iii) not to
use, directly or indirectly, any of the Confidential Information for any purpose other than on behalf of the Company and its affiliates. All documents, records, data, apparatus, equipment and other physical property, whether or not pertaining to
Confidential Information, that are furnished to Executive by the Company or are produced by Executive in connection with Executive’s employment will be and remain the sole property of the Company. Upon the termination of Executive’s
employment with the Company for any reason and as and when otherwise requested by the Company, all Confidential Information (including, without limitation, all data, memoranda, customer lists, notes, programs and other papers and items, and
reproductions thereof relating to the foregoing matters) in Executive’s possession or control, shall be immediately returned to the Company. Executive recognizes that the Company and its affiliates possess a proprietary interest in all of the
Confidential Information and have the exclusive right and privilege to use, protect by copyright, patent or trademark, or otherwise exploit the processes, ideas and concepts described therein to the exclusion of Executive, except as otherwise agreed
between the Company and Executive in writing. Executive expressly agrees that any products, inventions, discoveries or improvements made by Executive or Executive’s agents or affiliates in the course of Executive’s employment shall be the
property of and inure to the exclusive benefit of the Company. Executive further agrees that any and all products, inventions, discoveries or improvements developed by Executive (whether or not able to be protected by copyright, patent or trademark)
during the course of his employment, or involving the use of the time, materials or other resources of the Company or any of its affiliates, shall be promptly disclosed to the Company and shall become the exclusive property of the Company, and
Executive shall execute and deliver any and all documents necessary or appropriate to implement the foregoing. 

  
 7 

 7.3 During and after Executive’s employment, Executive shall cooperate fully with the
Company in the defense or prosecution of any claims or actions now in existence or which may be brought in the future against or on behalf of the Company that relate to events or occurrences that transpired while Executive was employed by the
Company. The Company shall reimburse Executive for any reasonable out-of-pocket expenses incurred in connection with Executive’s performance of obligations pursuant to this Section 7.3. 

7.4 The term “Confidential Information” shall mean information belonging to the Company which is of value to the Company or
with respect to which Company has right in the course of conducting its business and the disclosure of which could result in a competitive or other disadvantage to the Company. Confidential Information includes information, whether or not patentable
or copyrightable, in written, oral, electronic or other tangible or intangible forms, stored in any medium, including, by way of example and without limitation, trade secrets, ideas, concepts, designs, configurations, specifications, drawings,
blueprints, diagrams, models, prototypes, samples, flow charts processes, techniques, formulas, software, improvements, inventions, data, know-how, discoveries, copyrightable materials, marketing plans and strategies, sales and financial reports and
forecasts, customer lists, studies, reports, records, books, contracts, instruments, surveys, computer disks, diskettes, tapes, computer programs and business plans, prospects and opportunities (such as possible acquisitions or dispositions of
businesses or facilities) which have been discussed or considered by the management of the Company. Confidential Information includes information developed by Executive in the course of Executive’s employment by the Company, as well as other
information to which Executive may have access in connection with Executive’s employment. Confidential Information also includes the confidential information of others with which the Company has a business relationship. Notwithstanding the
foregoing, Confidential Information does not include information in the public domain, unless due to breach of Executive’s duties under Section 7.2. 
 8. Remedies. It is specifically understood and agreed that any breach of the provisions of Section 7 of this Agreement is likely to result in irreparable injury to the Company
and that the remedy at law alone will be an inadequate remedy for such breach, and that in addition to any other remedy it may have, the Company shall be entitled (a) to enforce the specific performance of this Agreement by the Executive and to
seek both temporary and permanent injunctive relief (to the extent permitted by law) without bond and without liability should such relief be denied, modified or violated and (b) to cease making any payments or providing any benefit otherwise
required by this Agreement, including, without limitation, any severance payment required under Section 5.2, in each case in addition to any other remedy to which the Company may be entitled at law or in equity. 

9. Severable Provisions. The provisions of this Agreement are severable and the invalidity of any one or more provisions shall not affect
the validity of any other provision. In the event that a court of competent jurisdiction shall determine that any provision of this Agreement or the application thereof is unenforceable in whole or in part because of the duration or scope thereof,
the parties hereto agree that said court in making such determination shall have the power to reduce the duration and scope of such provision to the extent necessary to make it enforceable, and that the Agreement in its reduced form shall be valid
and enforceable to the full extent permitted by law. 

  
 8 

 10. Notices. All notices hereunder, to be effective, shall be in writing and shall be deemed
effective when delivered by hand or mailed by (a) certified mail, postage and fees prepaid, or (b) nationally recognized overnight express mail service, as follows: 
 If to the Company: 
 PMI Holdings, Inc. 

c/o Papa Murphy’s International, Inc. 

8000 N.E. Parkway Drive, Suite 350 

Vancouver, WA 98662 
 With copies to (which shall not constitute notice): 
 Papa
Murphy’s Holdings, Inc. 
 c/o Lee Equity Partners, LLC 

650 Madison Avenue, 21 st Floor 
 New York, NY 10022 
 Attn: Ben Hochberg 

         Yoo Jin Kim 

Facsimile: (646) 781-3700 
 with a copy (which shall not constitute notice) to: 
 Weil,
Gotshal & Manges LLP 
 767 Fifth Avenue 

New York, NY 10153 
 Attn: Douglas P. Warner, Esq. 
 Facsimile: (212) 310-8007

 If to the Executive: 
 Janet Pirus 
 619 NE 246th Circle 

Ridgefield, WA 98642 
 or to such other address as a party may notify the other pursuant to a notice given in accordance with this Section 10. 

  
 9 

 11. Miscellaneous. 

11.1 Executive Representation. Executive hereby represents to the Company that the execution and delivery of this Agreement by
Executive and the Company and the performance by Executive of Executive’s duties hereunder shall not constitute a breach of, or otherwise contravene, or be prevented, interfered with or hindered by, the terms of any employment agreement or
other agreement or policy to which Executive is a party or otherwise bound. 
 11.2 Entire Agreement; Amendment. This
Agreement constitutes the entire Agreement between the parties hereto with regard to the subject matter hereof, superseding all prior understandings and agreements, whether written or oral. This Agreement may not be amended or revised except by a
writing signed by the parties. 
 11.3 Assignment and Transfer. The provisions of this Agreement shall be binding on and
shall inure to the benefit of the Company and any successor in interest to the Company. Neither this Agreement nor any of the rights, duties or obligations of the Executive shall be assignable by the Executive, nor shall any of the payments required
or permitted to be made to the Executive by this Agreement be encumbered, transferred or in any way anticipated, except as required by applicable laws. All rights of the Executive under this Agreement shall inure to the benefit of and be enforceable
by the Executive’s personal or legal representatives, estates, executors, administrators, heirs and beneficiaries. All amounts payable to the Executive hereunder shall be paid, in the event of the Executive’s death, to the Executive’s
estate, heirs or representatives. 
 11.4 Waiver of Breach. A waiver by either party of any breach of any provision of
this Agreement by the other party shall not operate or be construed as a waiver of any other or subsequent breach by the other party. 
 11.5 Withholding. The Company shall be entitled to withhold from any amounts to be paid or benefits provided to the Executive hereunder any federal, state, local or foreign withholding, FICA
contributions, or other taxes, charges or deductions which it is from time to time required to withhold. The Company shall be entitled to rely on advice of counsel if any question as to the amount or requirement of any such withholding shall arise.

 11.6 Set Off. The Company’s obligation to pay Executive the amounts provided and to make the arrangements
provided hereunder shall be subject to set-off, counterclaim or recoupment of amounts owed by Executive to the Company or its affiliates; provided, however, this set-off right is limited to actual amounts owed
by Executive to the Company (which, for the avoidance of doubt, shall exclude any consequential or indirect damages). 
 11.7
Section 409A. 
 (a) If any payment, compensation or other benefit provided to Executive in connection with his
employment termination is determined, in whole or in part, to constitute “nonqualified deferred compensation” within the meaning of Section 409A of the Internal Revenue Code of 1986, as amended (“Section 409A”)
and Executive is a specified employee as defined in Section 409A(a)(2)(B)(i), then no portion of such “nonqualified deferred compensation” shall be paid before the day that is six (6) months plus one (1) day after the date
of termination (the “New Payment Date”). The aggregate of any payments that otherwise would have been paid to Executive during the period between the date of termination and the New

  
 10 

 
Payment Date shall be paid to Executive in a lump sum on such New Payment Date. Thereafter, any payments that remain outstanding as of the day immediately following the New Payment Date shall be
paid without delay over the time period originally scheduled, in accordance with the terms of this Agreement. Notwithstanding the foregoing, to the extent that the foregoing applies to the provision of any ongoing welfare benefits to Executive that
would not be required to be delayed if the premiums therefor were paid by Executive, Executive shall pay the full cost of premiums for such welfare benefits during the six-month period and the Company shall pay Executive an amount equal to the
amount of such premiums paid by Executive during such six-month period promptly after its conclusion. 
 (b) The parties hereto
acknowledge and agree that the interpretation of Section 409A and its application to the terms of this Agreement is uncertain and may be subject to change as additional guidance and interpretations become available. Anything to the contrary
herein notwithstanding, all benefits or payments provided by the Company to Executive that would be deemed to constitute “nonqualified deferred compensation” within the meaning of Section 409A are intended to comply with
Section 409A. If, however, any such benefit or payment is deemed to not comply with Section 409A, the Company and Executive agree to renegotiate in good faith any such benefit or payment (including, without limitation, as to the timing of
any severance payments payable hereof) so that either (i) Section 409A will not apply or (ii) compliance with Section 409A will be achieved; provided, that, neither the Company nor its employees or representatives
shall have liability to Executive with respect hereto. 
 (c) Notwithstanding anything to the contrary contained in this
Agreement, all reimbursements for costs and expenses under this Agreement shall be paid in no event later than the end of the taxable year following the taxable year in which Executive incurs such expense. With regard to any provision herein that
provides for reimbursement of costs and expenses or in-kind benefits, except as permitted by Section 409A, (i) the right to reimbursement or in-kind benefits shall not be subject to liquidation or exchange for another benefit, and
(ii) the amount of expenses eligible for reimbursements or in-kind benefits provided during any taxable year shall not affect the expenses eligible for reimbursement or in-kind benefits to be provided in any other taxable year, provided,
however, that the foregoing clause (ii) shall not be violated with regard to expenses reimbursed under any arrangement covered by Section 105(b) of the Internal Revenue Code of 1986, as amended, solely because such expenses are
subject to a limit related to the period the arrangement is in effect. 
 (d) If under this Agreement, an amount is paid in two
or more installments, for purposes of Section 409A, each installment shall be treated as a separate payment. 
 (e) A
termination of employment shall not be deemed to have occurred for purposes of any provision of this Agreement providing for the payment of any amounts or benefits subject to Section 409A upon or following a termination of employment unless
such termination is also a “separation from service” as defined in Section 1.409A-1(h) of the Department of Treasury final regulations, including the default presumptions, and for purposes of any such provision of this Agreement,
references to a “resignation,” “termination,” “terminate,” “termination of employment” or like terms shall mean separation from service. 

  
 11 

 11.8 Governing Law. This Agreement shall be construed under and enforced in
accordance with the laws of the State of Delaware, without regard to the conflicts of law provisions thereof. 
 11.9
Arbitration of Disputes. Any controversy or claim arising out of or relating to this Agreement or the breach thereof or otherwise arising out of the termination of the Executive’s employment (including, without limitation, any claims of
unlawful employment discrimination whether based on age or otherwise) shall, to the fullest extent permitted by law, be settled by arbitration in any forum and form agreed upon by the parties or, in the absence of such an agreement, under the
auspices of the American Arbitration Association (“AAA”) in the city of New York, NY, in the borough of Manhattan in accordance with the Employment Dispute Resolution Rules of the AAA, including, but not limited to, the rules and
procedures applicable to the selection of arbitrators. In the event that any person or entity other than the Executive or the Company may be a party with regard to any such controversy or claim, such controversy or claim shall be submitted to
arbitration subject to such other person or entity’s agreement. Judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. This Section 11.9 shall be specifically enforceable.
Notwithstanding the foregoing, this Section 11.9 shall not preclude either party from pursuing a court action for the sole purpose of obtaining a temporary restraining order or a preliminary injunction in circumstances in which such
relief is appropriate; provided that any other relief shall be pursued through an arbitration proceeding pursuant to this Section 11.9. 
 11.10 Counterparts. This Agreement may be executed in one or more counterparts, each of which shall be deemed an original and shall have the same effect as if the signatures hereto and thereto were
on the same instrument. 
 [Remainder of page left intentionally blank] 

  
 12 

 IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as of the day and
year first above written. 
  

			
	COMPANY:
	
	PMI HOLDINGS, INC.
		
	By:	 	/s/ Victoria Blackwell            
	Name: Victoria Blackwell
	Title:   General Counsel
	
	EXECUTIVE:
	
	/s/ Janet Pirus            
	Janet Pirus

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