Document:

Exhibit 10.1

EMPLOYMENT AGREEMENT

THIS AGREEMENT is made as of the 9 day of November,
2007,

B E T W E E N:

COMMUNICATE.COM INC. a
corporation incorporated under the laws of Nevada, USA

(the “Company”)

OF THE FIRST PART

- and -

MARK MELVILLE of the City of
San Francisco, in the State of California, 

(the “Executive”) 

OF THE SECOND PART

     WHEREAS the Company and
the Executive wish to enter into this agreement to set forth the rights and
obligations of each of them as regards the Executive’s employment with the
Company;

     NOW THEREFORE this
agreement witnesseth that in consideration of the premises and the terms and
conditions herein contained, the parties hereto covenant and agree with each
other as follows:

	1. 	
      Definitions

     In this Agreement the following
terms shall have the following meanings respectively:

“Affiliates” has the meaning attributed to such term in
the Business Corporations Act (British Columbia) as the same is now
constituted;

“Agreement” means this agreement as it may be amended or
supplemented from time to time, and the expressions “hereof, “herein”, “hereto”,
‘hereunder”, “hereby” and similar expressions refer to this Agreement and unless
otherwise indicated, references to sections are to sections in this
Agreement;

“Benefits” has the meaning attributed to such term in
section 3.6;

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“Board” means the board of directors of the Company 

“Business Day” means any day, other than Saturday,
Sunday or any statutory holiday in the Province of British Columbia;

Change of Control of the Company” means a transaction or
a series of transactions whereby directly or indirectly:

	 	(i) 	
      any Person or combination of Persons acting jointly and
      in concert (other than the Executive or a corporation controlled directly
      or indirectly by the Executive) acquires beneficially a sufficient number
      of securities of the Company to materially affect the control of the
      Company as provided below. Without limiting the generality of the
      foregoing, for the purposes of this Agreement, a Person or combination of
      Persons acting jointly and in concert, holding shares or other securities
      in excess of the number which, directly or following the conversion or
      exercise thereof, would entitle the holders thereof to cast 35% or more of
      the votes attached to all shares of the Company which may be cast to elect
      directors of the Company, shall be deemed to affect materially the control
      of the Company, in which case the Change of Control of the Company shall
      be deemed to occur on the date that is the later of the date that the
      security representing one more than that required to cast 35% of the votes
      attached to all shares of the Company which may be cast to elect directors
      of the Company is acquired or the date on which the Persons acting jointly
      and in concert agree to so act;

	 	 	 
	 	(ii) 	
      the Company shall consolidate or merge with or into,
      amalgamate with, or enter into a statutory arrangement or business
      combination with, any other Person (other than a corporation controlled
      directly or indirectly by the Executive) and in connection therewith, all
      or part of the outstanding shares of the Company which have voting rights
      attached thereto shall be changed in any way, reclassified or converted
      into, exchanged or otherwise acquired for shares or other securities of
      the Company or any other Person or for cash or any other property and
      control of the Company is thereby materially affected, as provided above
      in clause (i), in which case the Change of Control of the Company shall be
      deemed to occur on the date of closing of the consolidation, merger
      amalgamation, statutory arrangement or business combination, as the case
      may be; or

	 	 	 
	 	(iii) 	
      the Company shall sell or otherwise transfer, including
      by way of the grant of a leasehold interest (or one or more subsidiaries
      of the Company shall sell or otherwise transfer, including without
      limitation by way of the grant of a leasehold interest) property or assets
      aggregating more than 50% of the consolidated assets (measured by either
      book value or fair market value based on the most recent audited financial
      statements) of the Company and its subsidiaries as of the end of the most
      recently completed financial year to any other Person or Persons, in which
      case the Change of Control of the Company shall be deemed to occur on the
      date of transfer of the assets representing one dollar more than 50% of
      the consolidated assets;

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other than a transaction or series of transactions which
involves a sale of assets of the Company with which the Executive is involved as
a purchaser in any manner, whether directly or indirectly, and whether by way of
participation in a corporation or partnership that is a purchaser or by
provision of debt, equity or purchase leaseback financing (but excluding where
the Executive’s sole involvement with such a purchase is the ownership of an
equity interest of less than 5% of the acquirer where the acquirer is a public
company) and the Executive and Persons acting jointly and in concert with the
Executive hold securities of the acquirer which, directly, or following the
conversion or exercise thereof, would entitle the holders thereof to cast 5% or
more of the votes attached to all shares or other interests of the acquirer
which may be cast to elect directors or the management of the acquirer.

“Confidential Information” means all confidential or
proprietary information, intellectual property (including trade secrets) and
confidential facts relating to the business or affairs of the Company or any of
its Affiliates;

“Disability” has the meaning attributed thereto in any
disability insurance policy carried on the life of the Executive by the Company,
provided that if the Company is not carrying such a disability policy,
“Disability” means the mental or physical state of the Executive such that the
Executive has been unable due to illness, disease or other mental or physical
disability to fulfil his obligations as an employee or officer of the Company
either for any consecutive 120 day period or for any period of 180 days (whether
or not consecutively) in any consecutive 12 month period, or a court of a
competent jurisdiction has declared the Executive to be mentally incompetent or
incapable of managing his affairs;

“Effective Date” has the meaning attributed to such term
in section 2.1;

“Employment Period” has the meaning attributed to such
term in section 2.4;

“Just Cause” means the wilful failure of the Executive
to properly carry out his duties after notice by the Company of the failure to
do so and an opportunity for the Executive to correct the same within 60 days
from the date of receipt of such notice, or theft, fraud, dishonesty or material
misconduct by the Executive involving the property, business or affairs of the
Company or the carrying out of the Executive’s duties, or the conviction of the
Executive for any criminal offence which the Board determines in good faith
would adversely affect the Executive’s ability to perform his duties hereunder,
including a conviction for an offence which adversely reflects on the integrity
or reputation of the Executive or the Company;

“Person” includes individuals, partnerships, associates,
trusts, unincorporated organizations or a regulatory body or agency, government
or governmental agency or authority or entity however designated or
constituted;

“Salary” has the meaning attributed to such term in
section 3.1;

“Special Bonus” has the meaning attributed to such term
in section 3.4;

“Termination Without Cause” or “Terminated Without
Cause” have the meaning attributed to such terms in section 7.3;

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	2. 	
      Employment of the
  Executive

2.1. To Be Chief Corporate Development Officer.
The Company shall employ the Executive, and the Executive shall serve the
Company, in the position of Chief Corporate Development Officer (“CCDO”),
effective as of and from January 1, 2008 (the “Effective Date”), on the terms
and conditions and for the remuneration hereinafter set out. In such position,
the Executive shall perform or fulfil such duties and responsibilities as the
Company may designate from time to time and as are reasonably consistent with
the position of a CCDO. In his capacity as an officer and employee of the
Company, the Executive shall report to the Chief Executive Officer of the
Company (“CEO”).

2.2. Performance of Duties. The Executive hereby
agrees to be employed by the Company as herein provided, shall faithfully,
honestly and diligently serve the Company and shall, subject to section 2.1
above, carry out such tasks as the Company may from time to time request. The
Executive shall (except in the case of illness or accident) devote all of his
working time and attention to his employment hereunder and shall use his best
efforts to promote the interests of the Company.

2.3. Annual Review of this Agreement. The terms
and conditions contained in this Agreement shall be subject to annual review by
the CEO and the Board, representatives of whom shall consult with the Executive
in the course of such review. The Board and Executive will negotiate in good
faith any changes to the terms and conditions of this Agreement as are
appropriate to reflect the value of the services of the Executive to the Company
and the success of the Company in establishing and achieving business goals for
the Company, provided however, that if the Board recommends an amendment that
would constitute a material change in the remuneration or responsibilities of
the Executive, with which the Executive does not agree and the Board persists in
insisting on such amendment, the Executive will be entitled to treat such event
as Termination Without Cause and the provisions of section 7.3 shall thereby
apply effective as of the date of such amendment. 

2.4. Employment Period. The Executive’s
employment hereunder, subject to section 7 hereof, shall be for a five-year term
and any extension thereof as agreed by the Executive and the Company, commencing
from the Effective Date (the “Employment Period”).

	3. 	
      Remuneration

3.1. Base Salary. During the period of the
Executive’s employment hereunder, the Company shall pay the Executive a gross
base salary (the “Salary”) in the amount of $250,000 in respect of each year
thereof, subject to section 3.2 below, payable in equal instalments on the
closest Business Day to the middle and the end of each month during such
year.

3.2. Cost of Living Increase The Salary shall be
increased in respect of each year during the Employment Period commencing
October 1, 2008 by a percentage equal to the percentage increase (if any) in the
consumer price index, all items for Vancouver, as published by Statistics Canada
under the authority of the Statistics Act (Canada), for the immediately
preceding year.

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3.3. Bonus Remuneration. The Executive may, in
respect of each year of his employment hereunder commencing January 1, 2008, be
entitled to a cash bonus of up to 50% of his Salary for such year of employment
as determined by the Board in its sole discretion in accordance with the
Company’s ongoing programmes and objectives, which shall be paid within 30 days
following the date as of when the audited financial statements for such year
have been approved by the Board.

3.4. Signing and Special Bonus. As compensation
for bonuses otherwise owing to the Executive by his previous employer which will
be foregone as a result of the Executive’s employment pursuant hereto, the
Company will pay to the Executive a signing bonus of $300,000 on or before the
Effective Date. In addition, two special bonuses in the amount of $100,000 each
(together, the “Special Bonus”), will be paid to the Executive on each of
the first and second anniversary of the Effective Date. 

3.5. Stock Options. The Executive will be granted
an option to purchase during the Employment Period up to 1,000,000 common shares
of the Company at the then market price on the Effective Date which will be
exercisable with respect to 333,334 shares on the first anniversary of the
Effective Date and thereafter with respect in each case to 83,333.25 shares on
the last day of each successive three-month period, provided that if the
Executive is Terminated without Cause, or is deemed to be Terminated without
Cause as provided herein, or dies, all unexercised options will thereupon become
exercisable.

In addition, the Board in its sole discretion will consider
each year during the Employment Period the grant of additional options to the
Executive to purchase common shares of the Company.

3.6. Benefits. The Company shall provide to the
Executive, in addition to the Salary and any bonus remuneration, all such
benefits (the “Benefits”) as it makes available from time to time to the
management and other employees of the Company in accordance with and subject to
the terms and conditions of the applicable fund, plan or arrangement relating
thereto. The Company will also in its discretion either lease an automobile for
the use of the Executive at a monthly rental of up to $750 or provide the
Executive with a car allowance of $750 per month. In addition, the Company will
pay the reasonable moving expenses incurred by the Executive to relocate in
Vancouver.

3.7. Statutory Deductions. The Company shall
deduct from the Salary, any bonus remuneration and any other payments and
allowances provided for herein, all such amounts as are required by law to be
withheld and deducted at source and shall remit the same to the required
governmental authority or agency.

	4. 	
      Expenses

     The Company shall pay or
reimburse the Executive for all travel (including business class flights where
applicable in accordance with the Company’s policy from time to time) and
out-of-pocket expenses reasonably incurred or paid by the Executive in the
performance of his duties and responsibilities upon presentation of expense
statements or receipts or such other supporting documentation as the Company may
reasonably require.

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In addition, the Company shall pay or reimburse the Executive
for all reasonable moving expenses associated with his move from San Francisco
to Vancouver including but not limited to temporary housing in Vancouver for up
to six months, moving all personal and household goods and possessions and the
transport of any motor vehicles owned by the Executive.

	5. 	
      Vacation

     The Executive shall be entitled
during each year of his employment hereunder to vacation with pay of four weeks.
Such vacation shall be taken by the Executive at such time as may be acceptable
to the Company having regard to its operations. Notwithstanding the foregoing,
in the event that the Executive’s employment is terminated pursuant to section
7, the Executive shall not be entitled to receive any payment in lieu of any
vacation to which he was entitled and which had not already been taken by him
except to the extent, if any, of the payments in respect of vacation pay
required under applicable law. 

	6. 	
      Disability
Insurance

     The Company will obtain and
maintain disability insurance with respect to the Executive on such terms and in
such amount as are normal and reasonable in relation to the Company and the
industry in which it operates. 

	7. 	
      Termination

7.1. Termination for Just Cause. The Company may
terminate the employment of the Executive hereunder at any time for Just Cause
without notice and without further obligations to the Executive, including
without payment of any kind of compensation either by way of anticipated
earnings or damages of any kind.

7.2. Termination by Death. The Executive’s
employment hereunder shall be terminated upon the death of the Executive, in
which case the Company shall pay to the estate of the Executive all Salary,
bonus and vacation pay earned to the date of death but unpaid, and such Salary
and bonus, plus any unpaid portion of the Special Bonus, and shall reimburse his
expenses, as would have been paid or reimbursed to the Executive in the event of
Termination without Cause.

7.3. Termination without Just Cause and without
Notice. The Company may terminate the employment of the Executive
hereunder, in its sole discretion, without notice and without Just Cause
(“Termination Without Cause” or “Terminated Without Cause”), effective
immediately upon the date as of when the Executive is advised of such
termination, and in such case the Company shall:

	 	(a) 	
      pay the Executive a severance allowance equivalent to the
      aggregate of:

	 	(i) 	
      one year of the Executive’s then current Salary;
    and

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	 	(ii) 	
      an amount equivalent to the Executive’s annualized
      entitlement to bonus remuneration as provided
below,

in a lump sum within two weeks
following the date of such termination;

	 	(b) 	
      pay to the Executive all outstanding vacation pay and any
      earned but unpaid Salary up to the date of such termination within two
      weeks of the date of such termination;

	 	 	 
	 	(c) 	
      reimburse the Executive for any business expenses
      incurred by him up to and including the date of such termination following
      provision by the Executive of applicable receipts;

	 	 	 
	 	(d) 	
      ensure that it has complied with all statutory
      obligations imposed by applicable law; and

	 	 	 
	 	(e) 	
      pay the reasonable moving expenses incurred by the
      Executive to relocate back in San Francisco up to a maximum of $25,000,
      provided that the Executive at the time that his employment hereunder was
      terminated had been employed by the Company for less than three
    years.

     Unless otherwise agreed with the
Company, all payments on account of Benefits shall cease and the Company shall
be under no further obligation with respect thereto upon the termination of the
Executive’s employment hereunder. For the purpose of clause (ii) of subsection
7.3(a) above, annualized entitlement to bonus remuneration shall be equal to the
arithmetic average of the annual bonuses, excluding the Special Bonus, paid or
payable to the Executive during the three completed years prior to the year in
which his termination occurs, provided that if such termination occurs prior to
the completion of three years of the Executive’s employment hereunder,
entitlement to bonus remuneration shall be calculated, mutatis mutandis, on the
basis of the annual bonuses, excluding the Special Bonus, paid or payable to the
Executive in respect of the completed year or years, if any, prior to the year
of such termination. In addition, the Executive shall be paid the outstanding
balance of the Special Bonus, if any, which has not been paid to the Executive
as of the date of the termination of his employment hereunder.

     The payments referred to in
subsection 7.3(a) above shall not be subject to set-off or deduction as a result
of the Executive obtaining alternative employment following such termination or
otherwise mitigating any damages arising from such termination. Further, such
payments are inclusive of all statutory obligations, including statutory
termination and severance payments, which may be owed to the Executive.

7.4. Termination following a Change of Control.
In the event of a Change of Control of the Company, the Executive may
elect to resign his employment by giving written notice to the Company within 60
days following the date of occurrence of such Change of Control of the Company,
in which event the Executive’s employment hereunder shall be deemed to have been
Terminated Without Cause by the Company and the provisions of section 7.3 shall
thereby apply effective as of the date of such notice.

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7.5. Termination Without Cause upon Disability.
If the employment of the Executive is terminated by the Company because of a
Disability, the Executive shall be deemed to have been Terminated Without Cause
and the provisions of section 7.3 hereof shall thereby apply effective as of the
date of such termination, provided that the amount payable to the Executive
under subsection 7.3(a) hereof shall be reduced by an amount equal to the
aggregate amount of any disability benefits payable to the Executive under any
disability insurance carried by the Company in respect of the year immediately
following the date of such termination.

7.6. Cessation of Duties and Obligations of the
Company. Unless otherwise agreed, the Executive shall upon receiving any
notice of termination of his employment hereunder, whether or not purported to
constitute prior notice, forthwith cease to perform his duties and
responsibilities and cease to attend the Company’s premises. The Company’s
obligations pursuant to this section 7 with respect to the termination of the
Executive’s employment hereunder shall commence as of the date of receipt of
such notice of termination except where otherwise provided herein.

7.7. Resignation or Retirement of the Executive.
The Executive shall provide the Company with three months prior written notice
of his resignation or retirement from the Company, except in the case of Change
of Control of the Company in respect of which section 7.4 hereof is
applicable.

7.8. Material Change in Duties and
Responsibilities. If there has been a material change in the Executive’s
duties and responsibilities such as he is required to assume duties that are not
consistent with, or to relinquish duties that are consistent with, those set out
in section 2.1 or a material reduction in his annual remuneration, and such
change is unacceptable to the Executive, the Company shall be considered for all
purposes of this agreement to have delivered a notice of Termination Without
Cause on the date of such change terminating the Executive’s employment and
section 7.3 hereof shall thereby apply effective as of such date.

7.9. Deductions and Withholdings. All payments
made to the Executive pursuant to this section 7 shall be subject to applicable
deductions and withholdings.

7.10. Complete Satisfaction. Compliance by the
Company with its obligations pursuant to this section 7 hereof shall constitute
full and final satisfaction of any entitlement which the Executive may have with
respect to the termination of his employment hereunder, including without
limitation, any entitlement to notice, pay in lieu of notice or severance,
whether arising under contract, statute or otherwise, and the Executive shall
have no action, cause of action, claim or demand, either under statutory or
common law, against the Company or any other Person as a consequence of such
termination.

7.11. Return of Property. In the event of the
termination of the Executive’s employment hereunder for any reason, including
resignation or retirement, the Executive will immediately return to the Company
all property of the Company in his possession or under his control.

	8. 	
      Inventions,
Etc.

- 9 -

     The Executive agrees that any and
all operational and scientific information, including but not limited to,
marketing, business plans, formulae, processes, designs, computer software and
programmes and inventions which the Executive may conceive or make or have
conceived or made in the course or arising out of his employment with the
Company (collectively, the “Works”) shall be and are the sole and exclusive
property of the Company and shall be disclosed by the Executive to the Company.
The Executive shall, whenever requested to do so by the Company, and without any
obligation on the part of the Company to pay any royalty or other compensation
to the Executive, at the Company’s expense execute and sign any and all
applications, assignments or other instruments and do all other things which the
Company may deem necessary or appropriate:

	 	(i) 	
      in order to apply for, obtain, maintain, enforce or
      defend letters patent in Canada or in any foreign country for any Works;
      or

	 	 	 
	 	(ii) 	
      in order to assign, transfer, convey or otherwise made
      available to the Company the sole and exclusive rights, title and interest
      in and to any Works.

The Executive also agrees to waive in whole any moral rights
which it may have in any Works or any part or parts thereof.

	9. 	
      Non-Competition

     The Executive shall not during
the Employment Period and the 12 months immediately thereafter (except in the
event of a Change of Control of the Company), directly or indirectly, in any
manner whatsoever including, without limitation, either individually, or in
partnership, jointly or in conjunction with any other Person, or as an employee,
principal, agent, director or shareholder:

	 	(i) 	
      be engaged in any undertaking;

	 	 	 
	 	(ii) 	
      have any financial or other interest (including an
      interest by way of royalty or other compensation arrangements) in or in
      respect of the business of any Person; or

	 	 	 
	 	(iii) 	
      advise, lend money to, guarantee the debts or obligations
      of any Person which carries on a business;

anywhere in Canada which is the same as or substantially
similar to or competes with or would compete with the specific businesses
carried on by the Company or any of its Affiliates during the Employment
Period.

     Notwithstanding the foregoing,
nothing herein shall prevent the Executive from being engaged in an e-commerce
or e-media company or venture that does not derive more than 25% of its revenue
from any property, business or operation that competes directly with any of the
specific business units of the Company or its Affiliates, nor from owning up to
5% of the issued shares of a corporation, the shares of which are listed on a
recognized stock exchange or publicly traded on an over-the-counter market,
which carries on a business which is the same as 

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or substantially similar to or which competes with or would
compete with the business of the Company or any of its Affiliates.

	10. 	
      No Solicitation of
  Customers

     The Executive shall not, during
the Employment Period and for the 12 months immediately thereafter (except in
the event of a Change of Control of the Company), directly or indirectly,
contact or solicit any designated customers of the Company or any of its
Affiliates for the purpose of selling to the designated customers any services
or products which are the same as or substantially similar to, or in any way
competitive with, the services or products sold by the Company or any of its
Affiliates during the Employment Period. For the purpose of this section, a
designated customer means a Person who was a customer of the Company or of any
of its Affiliates during some part of the Employment Period.

	11. 	
      No Solicitation of
  Employees

     The Executive shall not, during
the Employment Period and for the 12 months immediately thereafter (except in
the event of a Change of Control of the Company), directly or indirectly, employ
or retain as an independent contractor any employee of the Company or any of its
Affiliates or induce or solicit, or attempt to induce, any such Person to leave
his or her employment.

	12. 	
      Confidentiality

     The Executive shall not, either
during the Employment Period hereunder or at any time thereafter, directly or
indirectly, use or disclose to any Person any Confidential Information provided,
however, that nothing in this section shall preclude the Executive from
disclosing or using Confidential Information, if:

12.1. the Confidential Information is available to the public
or in the public domain at the time of such disclosure or use, without breach of
this Agreement;

12.2. disclosure of the Confidential Information is required to
be made by any law, regulation, governmental authority or court; or

12.3. the Confidential Information was received by the
Executive after termination of the Employment Period from a third party who had
a lawful right to disclose it to the Executive.

	13. 	
      Remedies

     The Executive acknowledges that a
breach or threatened breach by the Executive of the provisions of sections 8 to
11, inclusive, may result in the Company and its shareholders suffering
irreparable harm which is not capable of being calculated and which cannot be
fully or adequately compensated by the recovery of damages alone. Accordingly,
the Executive agrees that the Company shall be entitled to interim and permanent
injunctive relief, specific performance and other equitable remedies, in
addition to any other relief to which the Company may become entitled.

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	14. 	
      Co-operation by
Executive

     The Executive shall co-operate in
all respects with the Company if the question arises as to whether a Disability
has occurred. Without limiting the generality of the foregoing, the Executive
shall authorize the Executive’s medical doctor or other health care specialist
to discuss the condition of the Executive with the Company and shall submit to
examination by a medical doctor or other health care specialist selected by the
Company, acting reasonably.

	15. 	
      Representation of
  Executive

     The Executive represents and
warrants to the Company that he is not a party to, or bound by, any agreement or
understanding with any other Person that precludes or restricts his ability and
entitlement in any way to carry out his duties of employment with the Company as
contemplated herein, free and clear of any claims or liabilities of whatsoever
nature.

	16. 	
      Arbitration

     (a) Any dispute between the
parties hereto in respect of the interpretation of this Agreement or otherwise
arising under this Agreement which cannot be resolved by the parties acting in
good faith within a period of 30 days following the giving of a written notice
by one party to the other party hereto (the “Notice Period”) will be determined
by arbitration.

     (b) If a dispute is not resolved
within the Notice Period, either party hereto may thereafter by written notice
delivered to the other party hereto demand arbitration of such dispute as herein
provided.

     (c) Upon a demand for arbitration
as set forth above, the parties hereto will within 10 days from the date on
which notice of the demand is given, appoint a single arbitrator to resolve the
dispute and, failing such appointment, either party may apply to have a single
arbitrator appointed by the British Columbia International Commercial
Arbitration Centre in which case the dispute shall be arbitrated in accordance
with such Centre’s Rules of Procedure.

     (d) The place of arbitration will
be Vancouver, British Columbia and the decision of the arbitrator will be final
and binding upon the parties hereto.

     (e) All costs of the arbitration,
other than the costs of any counsel engaged by the Executive, will be for the
account of the Company.

	17. 	
      Notices

     Any notice or other communication
required or permitted to be given hereunder shall be in writing and shall be
given by prepaid first-class mail, by facsimile or other means of electronic
communication or by hand-delivery as hereinafter provided, except that any
notice of termination by the Company under section 7 shall be hand-delivered or
given by registered mail. Any such notice or other communication, if mailed by
prepaid first-class mail at any time other than during a general discontinuance
of postal service due to strike, lockout or otherwise, shall be deemed to have
been received on the fourth Business Day after the post-marked date thereof, or
if mailed by registered mail, shall be deemed to have been received on the day
such mail is 

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delivered by the post office, or if sent by facsimile or other
means of electronic communication, shall be deemed to have been received on the
Business Day following the sending, or if delivered by hand shall be deemed to
have been received at the time it is delivered in person to the Executive or to
the Company at its address noted below either to the individual designated below
or to an individual at such address having apparent authority to accept
deliveries on behalf of the Company. Notice of change of address shall also be
governed by this section. In the event of a general discontinuance of postal
service due to strike, lock-out or otherwise, notices or other communications
shall be delivered by hand or sent by facsimile or other means of electronic
communication and shall be deemed to have been received in accordance with this
section. Notices and other communications shall be addressed as follows:

	 	(a) 	
      if to the Company:

	 	 	 
	 		
      Communicate.com Inc. 
Suite 600 
1100 Melville
      Street 
Vancouver, British Columbia 
V6E
4A6

	(b) 	
      if to the Executive: 

	 	 
	 	
      62 Sussex Street 

      San Francisco, CA 94131

	18. 	
      Headings

     The inclusion of headings in this
Agreement is for convenience of reference only and shall not affect the
construction or interpretation hereof.

	19. 	
      Invalidity of
Provisions

     Each of the provisions contained
in this Agreement is distinct and severable and a declaration of invalidity or
unenforceability of any such provision by a court of competent jurisdiction
shall not affect the validity or enforceability of any other provision
thereof.

	20. 	
      Entire Agreement

     This Agreement constitutes the
entire agreement between the parties pertaining to the subject matter of this
Agreement. This Agreement supersedes and replaces all prior agreements if any,
written or oral, with respect to the Executive’s employment by the Company and
any rights which the Executive may have by reason of any such prior agreement.
There are no warranties, representations or agreements between the parties in
connection with the subject matter of this Agreement except as specifically set
forth or referred to in this Agreement. No reliance is placed on any
representation, opinion, advice or assertion of fact made by the 

- 13 -

Company or its directors, officers and agents to the Executive,
except to the extent that the same has been reduced to writing and included as a
term of this Agreement. Accordingly, there shall be no liability, either in tort
or in contract, assessed in relation to any such representation, opinion, advice
or assertion of fact, except to the extent aforesaid. 

	21. 	
      Waiver, Amendment

     Except as expressly provided in
this Agreement, no amendment or waiver of this Agreement shall be binding unless
executed in writing by the party to be bound thereby. No waiver of any provision
of this Agreement shall constitute a waiver of any other provision nor shall any
waiver of any provision of this Agreement constitute a continuing waiver unless
otherwise expressly provided.

	22. 	
      Currency

All amounts in this Agreement are stated and shall be paid in
Canadian currency.

	23. 	
      Governing Law

     This Agreement shall be governed
by and construed in accordance with the laws of the Province of British Columbia
and the laws of Canada applicable therein.

	24. 	
      Counterparts

     This Agreement may be signed in
counterparts and each of such counterparts shall constitute an original document
and such counterparts, taken together, shall constitute one and the same
instrument.

	25. 	
      Acknowledgment

The Executive acknowledges that:

25.1. the Executive has had sufficient time to review and
consider this Agreement thoroughly;

25.2. the Executive has read and understands the terms of this
Agreement and the Executive’s obligations hereunder; and

25.3. the Executive has been given an opportunity to obtain
independent legal advice, or such other advice as the Executive may desire,
concerning the interpretation and effect of this Agreement.

- 14 -

     IN WITNESS WHEREOF the
parties have executed this Agreement as of the day and year first above
written.

	 	           
                         
                         
                         
                         
                         
               COMMUNICATE.COM INC. 
	 	 
	 	 
	 	By:
      /S/ C. GEOFFREY HAMPSON 
	 	 
	Witness 	 
	 	) 
	 	) 
	 	) /S/ MARK MELVILLE 
	 	 
	 	     MARK MELVILLEExhibit 10.2

	
COMMUNICATE.COM, INC.
	
	 

	
	
Incentive Stock Option Agreement
	
	
Granted under the 2007 Stock Incentive Plan
	

	
1. 		
Grant of Option.

	

     This agreement evidences the grant by Communicate.com, Inc., a Nevada corporation (the “Company”), effective on November 9th 2007 (the “Grant Date” or the “Effective Date”) to
Mark Melville, an employee of the Company (the “Participant”), of an option to purchase, in whole or in part, on the terms set forth herein and in the Company’s 2007 Stock Incentive Plan (the “Plan”) and the employee’s
Employment Agreement dated November 9th, 2007 (the “Employment Agreement”), a total of 1,000,000 shares (the “Shares”) of common stock, $0.001 par value per share, of the Company (“Common Stock”) at a
price per share equal to the market closing price of the Common Stock on the Effective Date (as defined in the Employment Agreement). Unless earlier terminated, this option shall expire at 5:00 p.m., Pacific time, on the date that is the fifth
anniversary of the Effective Date (the “Final Exercise Date”).

     It is intended that the option evidenced by this agreement shall be an incentive stock option as defined in Section 422 of the Internal Revenue Code of 1986, as amended, and any regulations promulgated thereunder (the
“Code”). Should the grant for any reason not be or become eligible to be treated as an incentive stock option under U.S. or Canadian law, it shall be deemed a non-qualified stock option under U.S. or Canadian law. Except as otherwise
indicated by the context, the term “Participant”, as used in this option, shall be deemed to include any person who acquires the right to exercise this option validly under its terms.

	
2. 		
Vesting Schedule.

	

     This option will become exercisable (“vest”) as to (i) 33.333% of the Shares on the first anniversary of the Effective Date and (ii) an additional 8.333 % of the Shares on the last day of each successive
three-month period thereafter, until all such Shares have vested. 

     The right of exercise shall be cumulative so that to the extent the option is not exercised in any period to the maximum extent permissible it shall continue to be exercisable, in whole or in part, with respect to all
Shares for which it is vested until the earlier of the Final Exercise Date or the termination of this option hereunder or under the Plan.

	
3. 		
Exercise of Option.

	

     (a) Form of Exercise. Each election to exercise this option shall be in writing, signed by the Participant, and received by the Company at its principal office, accompanied by this agreement, and payment in full
in the manner provided in the Plan. The Participant may purchase less than the number of shares covered hereby, provided that no partial exercise of this option may be for any fractional share or for fewer than one hundred whole shares.

     (b) Continuous Relationship with the Company Required. Except as otherwise provided in this Section 3, this option may not be exercised unless the Participant, at the time he 

or she exercises this option, is, and has been at all times
since the Grant Date, an employee or officer of, or consultant or advisor to,
the Company or any parent or subsidiary of the Company as defined in Section
424(e) or (f) of the Code (an “Eligible Participant”).

     (c) Termination of
Relationship with the Company. If the Participant ceases to be an Eligible
Participant for any reason, then, except as provided in paragraphs (d) below,
the right to exercise this option shall terminate thirty (30) days after such
cessation (but in no event after the Final Exercise Date), provided that
this option shall be exercisable only to the extent that the Participant was
entitled to exercise this option on the date of such cessation. Notwithstanding
the foregoing, if the Participant, prior to the Final Exercise Date, violates
the provisions of any employment contract, or is terminated for Just Cause (as
set forth in the Employment Agreement), violates any confidentiality and
nondisclosure agreement or other agreement between the Participant and the
Company, the right to exercise this option shall terminate immediately upon
written notice to the Participant from the Company describing such violation;
provided this option shall terminate immediately without notice upon a
discharge for Just Cause.

     (d) Exercise Period Upon Death
or Disability. If the Participant dies or becomes disabled (within the
meaning of Section 22(e)(3) of the Code) prior to the Final Exercise Date while
he or she is an Eligible Participant and the Company has not terminated such
relationship for “Just Cause” as specified in paragraph (c) above, this option
shall be exercisable, within the period of two months following the date of
death or disability of the Participant, by the Participant (or in the case of
death by an authorized transferee), provided that this option shall be
exercisable only to the extent that this option was exercisable by the
Participant on the date of his or her death or disability, and further provided
that this option shall not be exercisable after the Final Exercise Date.

	4. 	
      Company Right of First
Refusal.

     (a) Notice of Proposed
Transfer. If the Participant proposes to sell, assign, transfer, pledge,
hypothecate or otherwise dispose of, by operation of law or otherwise
(collectively, “transfer”) any Shares acquired upon exercise of this option,
then the Participant shall first give written notice of the proposed transfer
(the “Transfer Notice”) to the Company. The Transfer Notice shall name the
proposed transferee and state the number of such Shares the Participant proposes
to transfer (the “Offered Shares”), the price per share and all other material
terms and conditions of the transfer.

     (b) Company Right to
Purchase. For 30 days following its receipt of such Transfer Notice, the
Company shall have the option to purchase all or part of the Offered Shares at
the price and upon the terms set forth in the Transfer Notice. In the event the
Company elects to purchase all or part of the Offered Shares, it shall give
written notice of such election to the Participant within such 30-day period.
Within 10 days after his receipt of such notice, the Participant shall tender to
the Company at its principal offices the certificate or certificates
representing the Offered Shares to be purchased by the Company, duly endorsed in
blank by the Participant or with duly endorsed stock powers attached thereto,
all in a form suitable for transfer of the Offered Shares to the Company.
Promptly following receipt of such certificate or certificates, the Company
shall deliver or mail to the Participant a check in payment of the purchase
price for such Offered Shares; provided that if the terms of payment set
forth in the 

- 2 -

Transfer Notice were other than cash against delivery, the
Company may pay for the Offered Shares on the same terms and conditions as were
set forth in the Transfer Notice; and provided further that any delay in
making such payment shall not invalidate the Company’s exercise of its option to
purchase the Offered Shares.

     (c) Shares Not Purchased By
Company. If the Company does not elect to acquire all of the Offered Shares,
the Participant may, within the 30-day period following the expiration of the
option granted to the Company under subsection (b) above, transfer the Offered
Shares which the Company has not elected to acquire to the proposed transferee,
provided that such transfer shall not be on terms and conditions more
favorable to the transferee than those contained in the Transfer Notice.
Notwithstanding any of the above, all Offered Shares transferred pursuant to
this Section 4 shall remain subject to the right of first refusal set forth in
this Section 4 and such transferee shall, as a condition to such transfer,
deliver to the Company a written instrument confirming that such transferee
shall be bound by all of the terms and conditions of this Section 4.

     (d) Consequences of
Non-Delivery. After the time at which the Offered Shares are required to be
delivered to the Company for transfer to the Company pursuant to subsection (b)
above, the Company shall not pay any dividend to the Participant on account of
such Offered Shares or permit the Participant to exercise any of the privileges
or rights of a stockholder with respect to such Offered Shares, but shall, in so
far as permitted by law, treat the Company as the owner of such Offered
Shares.

     (e) Exempt Transactions.
The following transactions shall be exempt from the provisions of this Section
4:

          (1)
any transfer of Shares to or for the benefit of any spouse, child or grandchild
of the Participant, or to a trust for their benefit;

          (2)
any transfer pursuant to an effective registration statement filed by the
Company under the Securities Act of 1933, as amended (the “Securities Act”);
and

          (3)
the sale of all or substantially all of the shares of capital stock of the
Company (including pursuant to a merger or consolidation);

provided, however, that in the case of a transfer
pursuant to clause (1) above, such Shares shall remain subject to the right of
first refusal set forth in this Section 4 and such transferee shall, as a
condition to such transfer, deliver to the Company a written instrument
confirming that such transferee shall be bound by all of the terms and
conditions of this Section 4.

          (f)
Assignment of Company Right. The Company may assign its rights to
purchase Offered Shares in any particular transaction under this Section 4 to
one or more persons or entities.

          (g)
Termination. The provisions of this Section 4 shall terminate upon the
earlier of the following events:

- 3 -

          (1)
the closing of the sale of shares of Common Stock in an underwritten public
offering pursuant to an effective registration statement filed by the Company
under the Securities Act; or

          (2)
the sale of all or substantially all of the capital stock, assets or business of
the Company, by merger, consolidation, sale of assets or otherwise (other than a
merger or consolidation in which all or substantially all of the individuals and
entities who were beneficial owners of the Common Stock immediately prior to
such transaction beneficially own, directly or indirectly, more than 75% of the
outstanding securities entitled to vote generally in the election of directors
of the resulting, surviving or acquiring corporation in such transaction).

     (h) No Obligation to Recognize
Invalid Transfer. The Company shall not be required (1) to transfer on its
books any of the Shares which shall have been sold or transferred in violation
of any of the provisions set forth in this Section 4, or (2) to treat as owner
of such Shares or to pay dividends to any transferee to whom any such Shares
shall have been so sold or transferred.

     (i) Legends. The
certificate representing Shares shall bear a legend substantially in the
following form (in addition to, or in combination with, any legend required by
applicable federal and state securities laws and agreements relating to the
transfer of the Company securities):

	"The shares represented by this certificate are
      subject to a right of first refusal in favor of the Company, as provided
      in a certain stock option agreement with the Company." 

	5. 	
      Agreement in Connection with Public
    Offering.

     The Participant agrees, in
connection with an underwritten public offering of the Company’s securities
pursuant to a registration statement under the Securities Act, (i) not to sell,
make short sale of, loan, grant any options for the purchase of, or otherwise
dispose of any shares of Common Stock held by the Participant (other than those
shares included in the offering) without the prior written consent of the
Company or the underwriters managing such initial underwritten public offering
of the Company’s securities for a period of 180 days from the effective date of
such registration statement, and (ii) to execute any agreement reflecting clause
(i) above as may be requested by the Company or the managing underwriters at the
time of such offering.

	6. 	
      Nontransferability of
Option.

     This option may not be sold,
assigned, transferred, pledged or otherwise encumbered by the Participant,
either voluntarily or by operation of law, except by will or the laws of descent
and distribution, and, during the lifetime of the Participant, this option shall
be exercisable only by the Participant.

	7. 	
      Provisions of the Plan.

- 4 -

     In addition to the terms of the
Employment Agreement, this option is subject to the provisions of the Plan, a
copy of which is furnished to the Participant with this option.

REMAINDER OF PAGE INTENTIONALLY LEFT BLANK

 

 

 

 

 

- 5 -

     IN WITNESS WHEREOF, the Company
has caused this option to be executed under its corporate seal by its duly
authorized officer. This option shall take effect as a sealed instrument.

	  	Communicate.com, Inc.
    
	  	  	  
	Dated: November 9, 2007 	By: /s/ C. Geoffrey Hampson 
	  	         
      Name:         C. Geoffrey
      Hampson 
	  	         
      Title:           Chief
      Executive Officer 

- 6 -

PARTICIPANT’S ACCEPTANCE

     The undersigned hereby accepts
the foregoing option and agrees to the terms and conditions thereof. The
undersigned hereby acknowledges receipt of a copy of the Company’s 2007 Stock
Incentive Plan.

PARTICIPANT:

/s/ Mark Melville

Address:

- 7 -

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