Document:

Form of Director Designation Agreement

 Exhibit 10.5 
 DIRECTOR DESIGNATION AGREEMENT 
 THIS DIRECTOR DESIGNATION AGREEMENT dated as of
                , 2007 (this “Agreement”), is among National CineMedia, Inc., a Delaware corporation (“NCM Inc.”), American
Multi-Cinema, Inc., a Missouri corporation (“AMC”), Cinemark Media, Inc., a Delaware corporation (“Cinemark Media”), and Regal CineMedia Holdings, LLC, a Delaware limited liability company (“Regal,”
and together with AMC and Cinemark Media, including any Affiliate or Permitted Transferee thereof, so long as any Permitted Transferee continues to qualify as a Permitted Transferee, the “Founding Members”). Certain terms used in
this Agreement are defined in Section 1.1. 
 RECITALS 
 A. The Founding Members own all of the outstanding common membership units (the “Membership Units”) of National CineMedia, LLC, a
Delaware limited liability company (“NCM LLC”). 
 B. NCM Inc. is contemplating an offer and sale of its Common Stock to the
public in an underwritten initial public offering (the “IPO”). 
 C. Pursuant to the terms of a Common Unit Subscription
Agreement dated as of                 , 2007 (the “Subscription Agreement”), between NCM LLC and NCM Inc., it is contemplated that NCM Inc. will
use the proceeds of the IPO to purchase from NCM LLC a number of Membership Units equal to the number of shares of Common Stock sold in the IPO. 
 D. Upon consummation of the transactions contemplated by the Subscription Agreement, it is contemplated that NCM Inc. will be admitted as a member, and appointed as the manager, of NCM LLC. 
 E. In order to induce the Founding Members to approve the sale and issuance of Membership Units by NCM LLC to NCM Inc. and the appointment of NCM Inc. as
the manager of NCM LLC, NCM Inc. has agreed to permit each of the Founding Members to designate up to two persons for nomination for election to the board of directors of NCM Inc. (the “Board”) on the terms and conditions set forth
herein. 
 F. The Certificate of Incorporation of NCM Inc. (the “Charter”) provides that NCM Inc. shall have a staggered
Board that consists of three classes of directors and that the term of one class of directors will expire at each annual meeting of the stockholders of NCM Inc. 

 G. Under the terms of the NCM LLC Operating Agreement and the Charter, each Founding Member will have the
right to cause NCM LLC to redeem the Membership Units held by such Founding Members in exchange for shares of Common Stock or cash. 
 AGREEMENT 
 In consideration of the covenants and agreements contained herein and other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, NCM Inc. and the Founding Members agree as follows: 
 1. Definitions 
 1.1 Certain Definitions. For purposes of this Agreement, the following terms shall have the meanings specified in this Section 1.1:

 “Affiliate” has the meaning set forth in the NCM LLC Operating Agreement. 
 “Change of Control” with respect to any Person that is not individual, means (i) any merger or consolidation with or into any other
entity or any other similar transaction, whether in a single transaction or series of related transactions, where (A) the members or stockholders of such Person immediately prior to such transaction in the aggregate cease to own at least 50
percent of the general voting power of the entity surviving or resulting from such transaction (or its stockholders or the ultimate parent thereof) or (B) any Person or Group becomes the beneficial owner of more than 50 percent of the general
voting power of the entity surviving or resulting from such transaction (or its stockholders or the ultimate parent thereof), (ii) any transaction or series of related transactions in which in excess of 50 percent of such Person’s general
voting power is Transferred to any other Person or Group or (iii) the sale or Transfer by such Person of all or substantially all of its assets. 
 “Cinemark” means Cinemark Holdings, Inc. or its successor or any Person that wholly-owns Cinemark Holdings, Inc., directly or indirectly, in the future. 
 “Common Stock” means the common stock, par value $0.01 per share, of NCM Inc. 
 “Control” (including the terms “Controlled by” and “under common Control with”), with respect to the relationship
between or among two or more Persons, means the possession, directly or indirectly, of the power to direct or cause the direction of the affairs or management of a Person, whether through the ownership of voting securities, as trustee or executor,
by contract or otherwise. 
 “Director” means a member of the Board. 
  

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 “Group” has the meaning set forth in Section 13(d)(3) and Rule 13d-5 of the
Securities Exchange Act of 1934, as amended. 
 “Independent Director” means any Director that if the Common Stock is traded
on the NASDAQ Stock Market, satisfies the definition of an “independent director” set forth in the applicable rules in the Marketplace Rules of the NASDAQ Stock Market, Inc., as such rules may be amended from time to time, or, if the
Common Stock is then traded on a different exchange, such term shall mean any director of NCM Inc. that satisfies the definition of independent director according to the rules of such exchange. 
 “Marquee Holdings” means Marquee Holdings Inc. or its successor or any Person that wholly-owns Marquee Holdings Inc., directly or
indirectly, in the future. 
 “NCM LLC Operating Agreement” means the Third Amended and Restated Limited Liability Company
Operating Agreement of National CineMedia, LLC to be entered into among the Founding Members and NCM Inc. 
 “Nominating
Committee” means the nominating/governance committee of the Board or any committee of the Board authorized to perform the function of nominating directors for the Board. 
 “Permitted Transferee” means, in the case of any Founding Member and any Permitted Transferee of any Founding Member (i) an
Affiliate of such Founding Member or Permitted Transferee, or (ii) a non-Affiliate of such Founding Member or Permitted Transferee that is owned more than 50 percent directly or indirectly through one or more entities that are the same entities
that own or Control the Ultimate Parent of such Founding Member. 
 “Person” means any individual, corporation, limited
liability company, partnership, trust, joint stock company, business trust, unincorporated association, joint venture, governmental authority or other entity or organization of any nature whatsoever or any Group of two or more of the foregoing.

 “REG” means Regal Entertainment Group or its successor or any Person that wholly-owns Regal Entertainment Group, directly
or indirectly, in the future. 
 “Retiring Director” means any Director whose term expires at the next annual meeting of
stockholders of NCM Inc. pursuant to the terms of the Charter. 
 “Securities Laws” means the Securities Act of 1933, as
amended, and the Securities Exchange Act of 1934, as amended, and the rules promulgated thereunder. 
 “Transfer” or
“Transferred” means, directly or indirectly, to sell, transfer, give, exchange, bequest, assign, pledge, encumber, hypothecate or otherwise dispose of, either 

  

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voluntarily or involuntarily, any of the rights granted under Section 2 (including through a Change of Control of a Person holding units directly or
indirectly), provided, however, a Change of Control of an Ultimate Parent or its stockholders shall not be a Transfer. 
 “Ultimate Parent” means (i) Marquee Holdings in the case of AMC, (ii) Cinemark in the case of Cinemark Media, and (iii) REG in the case of Regal. 
 1.2 Additional Terms. In addition to defined terms identified in Section 1.1, the following terms have the meanings assigned in the Sections
referred to in the table below: 
  

							
	 Term
	  	Section	  	 Term
	  	Section
				
	 AMC
	  	Preamble	  	 IPO
	  	Recitals
				
	 Board
	  	Recitals	  	 Manager
	  	Preamble
				
	 Cinemark Media
	  	Preamble	  	 NCM Inc.
	  	Preamble
				
	 Designee
	  	§2.1	  	 NCM LLC.
	  	Recitals
				
	 Founding Members
	  	Preamble	  	 Subscription Agreement
	  	Recitals
				
		  		  	 Regal
	  	Preamble

 2. Nominee Designation 
 2.1 Nomination Right. Subject to the conditions set forth in this Section 2, each Founding Member shall have the right to designate two persons to be appointed or nominated, as the case may be, for
election to the Board as follows (each, a “Designee”): 
 (a) each Founding Member may designate two persons
for appointment or nomination to the Board, as the case may be, who initially shall be: 
  

					
	 Founding Member
	  	 Designees
	  	 Director Class

			
	 AMC
	  		  	
			
	 Cinemark Media
	  		  	
			
	 Regal
	  		  	

 (b) at every meeting of the Board, or a committee thereof, for which Directors are
appointed or are nominated to stand for election by stockholders of NCM Inc., each Founding Member will have the right to designate those persons to be appointed or nominated for election to the Board for each Retiring Director 

  

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that was a prior Designee of such Founding Member in accordance with this Section 2.1; 
 (c) if a vacancy occurs because of the death, disability, disqualification, resignation or removal of a Designee, the Founding Member who
designated such person shall be entitled to designate such person’s successors in accordance with this Agreement and the Board, subject to a determination of the Board in good faith, after consultation with outside legal counsel, that such
action would not constitute a breach of its fiduciary duties or applicable law, shall fill the vacancy with such successor Designee; and 
 (d) if a Designee is not nominated or elected to the Board because of the Designee’s death, disability, disqualification, withdrawal as a nominee or for other reason is unavailable or unable to serve on the
Board, the Founding Member who designated such person shall be entitled to designate promptly another Designee and the director position for which such Designee was nominated shall not be filled pending such designation. 
 2.2 Independent Directors. At least one of the Designees of each Founding Member must qualify as an Independent Director at the time of
designation. 
 2.3 Effect of Reduction of Holdings. If at any time any Founding Member owns less than five percent of the then issued
and outstanding Membership Units, including Membership Units acquired from another Founding Member or an Affiliate of another Founding Member (which, for purposes of this Section 2.3, shall be calculated to include (a) all shares of Common
Stock beneficially owned by such Founding Member as of the date of determination as a result of the redemption of any Membership Units in accordance with Article 9 of the LLC Agreement, (b) any shares of Common Stock issued in connection with
any dividend or distribution on the Common Stock so received as a result of the redemption of any Membership Units, and (c) any shares of Common Stock acquired from another Founding Member provided that such other Founding Member acquired such
shares of Common Stock in a transaction described in clause (a) or (b) above, but excluding (x) any shares of Common Stock otherwise acquired by the Founding Members and (y) any Membership Units issued to NCM Inc. by NCM LLC in
connection with redemption of Membership Units by a Founding Member (unless the Founding Member has disposed of any of the shares of Common Stock received in connection with such redemption of Membership Units (other than to another Founding Member
in a transaction described in clause (c) above), in which case a number of Membership Units issued to the Corporation in connection with such redemption equal to the number of shares of Common Stock disposed of by such Founding Member shall be
included in determining such Founding Member’s ownership interest)), then such Founding Member shall permanently cease to have any rights of designation under Section 2.1. 
  

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 2.4 Personal Right. Each Founding Member’s rights under this Section 2 is personal to
such Founding Member and may not be Transferred, except in accordance with Section 6.3. 
 2.5 Company Obligations 
 (a) NCM Inc. agrees to use its best efforts to assure that (i) each Designee is included in the Board’s slate of nominees to the
stockholders for each election of directors, and (ii) each Designee is included in the proxy statement prepared by management of NCM Inc. in connection with soliciting proxies for every meeting of the stockholders of NCM Inc. called with
respect to the election of members of the Board, and at every adjournment or postponement thereof, and on every action or approval by written consent of the stockholders of NCM Inc. or the Board with respect to the election of members of the Board.

 (b) Notwithstanding anything herein to the contrary, NCM Inc. shall not be obligated to cause to be nominated for election
to the Board or recommend to the stockholders the election of any Designee (i) who fails to submit to NCM Inc. on a timely basis such questionnaires as NCM Inc. may reasonably require of its directors generally and such other information as NCM
Inc. may reasonably request in connection with the preparation of its filings under the Securities Laws, or (ii) the Board or the Nominating Committee determines in good faith, after consultation with outside legal counsel, that such action
would constitute a breach of its fiduciary duties or applicable law; provided, however, that upon the occurrence of either (i) or (ii) above, NCM Inc. shall promptly notify the applicable Founding Member of the occurrence of such
event and permit the applicable Founding Member to provide an alternate Designee sufficiently in advance of any Board action, the meetings of the stockholders called or written action of stockholders with respect to such election of nominees and NCM
Inc. shall be subject to its obligations under Section 2.5(a) with respect to such alternate Designee. 
 (c) At any time
a vacancy occurs because of the death, disability, resignation or removal of a Designee, then the Board, or any committee thereof, shall not fill such vacancy or vote or take any action enumerated in Section 5.2 of the Charter until such time
that (i) such Founding Member has designated a successor Designee and the Board has filled the vacancy and appointed such successor Designee, (ii) such Founding Member fails to designate a successor Designee within 10 business days of such
vacancy, or (iii) such Founding Member has specifically waived its right under this Section 2.5(c) and has consented to the Board, or any committee thereof, taking a vote on an action enumerated in Section 5.2 of the Charter prior to
the Board filling the vacancy with a successor Designee. 
  

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 (d) At any time that any Founding Member shall have any rights of designation under this Section 2,
NCM Inc. shall not take any action to change the size of the Board from 10. 
 2.6 Multiple Holders. If a Founding Member and one or
more of its Permitted Transferees hold Membership Units at the same time, such Founding Members and Permitted Transferee(s) shall designate one of them to act on behalf of all of them for the purpose of exercising the rights granted under this
Section 2. 
 3. Specific Performance. Each of the parties to this Agreement acknowledges that each party hereto will be irreparably damaged if
any of the provisions of this Agreement are not performed in accordance with their specific terms or are otherwise breached. Accordingly, it is agreed that each of NCM Inc. and the Founding Members shall be entitled to an injunction to prevent
breaches of this Agreement and to specific enforcement of this Agreement and its terms and provisions in any action instituted in any court of the United States or any state having subject matter jurisdiction, in addition to any other remedy to
which the parties hereto may be entitled at law or in equity. Each of the parties hereto hereby consents to personal jurisdiction in any such action brought in the United States District Court for the District of Delaware or in any court of the
State of Delaware having subject matter jurisdiction. No bond or other similar undertaking shall be required of any party seeking relief under this Section. 
 4. Covenant of NCM Inc. NCM Inc. agrees that neither it nor any of its subsidiaries shall enter into any agreement or understanding or make any commitment to any Person, or otherwise take any action, that would violate or be
inconsistent with any provision or agreement contained in this Agreement. 
 5. Termination. If the registration statement with respect to the IPO is
withdrawn for any reason prior to ______ __, 2007, this Agreement shall become null and void and be of no further force or effect whatsoever and neither the Founding Members nor NCM Inc. shall have any further obligations hereunder or with respect
hereto. Further, if at any time any Founding Member owns less than five percent of the then issued and outstanding Membership Units (as determined in accordance with Section 2.3), then such Founding Members rights and obligations under this
Agreement shall immediately terminate. 
 6. Miscellaneous 
 6.1 Governing Law. This Agreement shall be governed by and construed in all respects in accordance with the laws of the State of Delaware without giving effect to principles of conflicts of law. 
  

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 6.2 Notices. All notices, demands or other communications to be given under or by reason of this
Agreement shall be in writing and shall be delivered by hand or sent by facsimile or sent by overnight courier service and shall be deemed given when received, as follows: 
  

							
		 	 If to NCM Inc.:
 National CineMedia, Inc.
 9110 East Nichols Avenue
 Suite 200
 Centennial, CO 80112-3405
 Attention: General Counsel
 Fax: (303) 792-8649
	 	 If to AMC:
 American Multi-Cinema, Inc.
 920 Main Street
 Kansas City, MO 64105
 Attention: Kevin M. Connor
 Fax: (816) 480-4700
	 	
				
		 	 with a copy to:
 Holme Roberts & Owen LLP
 1700 Lincoln Street, Suite 4100
 Denver, Colorado 80203-4541
 Attention: W. Dean Salter
 Fax: (303) 866-0200
	 	 with a copy to:
 Latham & Watkins LLP
 885 Third Avenue
 New York, NY 10022
 Attention: David S. Allinson
 Fax: (212) 751-4864
	 	
				
		 	 If to Cinemark Media:
 Cinemark Media, Inc.
 c/o Cinemark Holdings, Inc.
 3900 Dallas Parkway
 Plano, Texas 75093
 Attn: Robert Capple
 Fax: (974) 665-1003
  
 with a copy to:
 Cinemark Media, Inc.
 c/o Cinemark Holdings, Inc.
 3900 Dallas Parkway
 Plano, Texas 75093
 Attn: Michael Cavalier
 Fax: (974) 665-1003
	 	 If to Regal:
 Regal CineMedia Holdings, LLC
 c/o Regal Entertainment Group
 7132 Regal Lane
 Knoxville, Tennessee 37918
 Attn: General Counsel
 Fax: (865) 922-6085
  
 with a copy to:
 Hogan & Hartson LLP
 One Tabor Center
 1200 Seventeenth Street
 Suite 1500
 Denver, Colorado 80202
 Attn: Christopher J. Walsh
 Fax: (303) 899-7333
	 	

 Any party to this Agreement may change its address for notices, demands and other communications
under this Agreement by giving notice of such change to the other party hereto in accordance with this Section 6.2. 
 6.3 Benefit of
Parties; Transfer. This Agreement shall be binding upon and shall inure to the benefit of the parties hereto and their respective successors, legal 

  

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representatives and Permitted Transferees. This Agreement may not be Transferred by NCM Inc. except with the prior written consent of the other parties. In
the event of a Transfer by a Founding Member, the transferee shall not have the rights and powers of a Founding Member unless (i) the transferee is a Permitted Transferee of the Founding Member following the Transfer, or (ii) in the case
of a direct or indirect Change of Control of the Founding Member, or any direct or indirect holder of equity in the Founding Member, the transferee is Controlled by the Founding Member’s Ultimate Parent or its stockholders following the
Transfer. Nothing herein contained shall confer or is intended to confer on any third party or entity that is not a party to this Agreement any rights under this Agreement. 
 6.4 Amendment. This Agreement may not be amended, modified, altered or supplemented except by means of a written instrument executed on behalf of
each of NCM Inc. and each of the Founding Members. 
 6.5 Waiver. No failure on the part of either party hereto to exercise any power,
right, privilege or remedy under this Agreement, and no delay on the part of either party hereto in exercising any power, right, privilege or remedy under this Agreement, shall operate as a waiver thereof; and no single or partial exercise of any
such power, right, privilege or remedy shall preclude any other or further exercise thereof or of any other power, right, privilege or remedy. 
 6.6 Severability. If any provision of this Agreement is held invalid or unenforceable by any court of competent jurisdiction, the other provisions of this Agreement will remain in full force and effect. Any provision of this
Agreement held invalid or unenforceable only in part or degree will remain in full force and effect to the extent not held invalid or unenforceable. 
 6.7 Entire Agreement. This Agreement sets forth the entire understanding of parties hereto and supersedes all other agreements and understandings between the parties hereto relating to the subject matter
hereof. 
 6.8 Counterparts and Facsimiles. This Agreement may be executed in one or more counterparts, all of which shall be
considered one and the same agreement, and shall become effective when one or more counterparts have been signed by each of the parties and delivered to the other. The parties hereto may execute the signature pages hereof and exchange such signature
pages by facsimile transmission. 
 6.9 Interpretation of Agreement. 
 (a) As used in this Agreement, the words “include” and “including,” and variations thereof, shall not be deemed to be
terms of limitation, and shall be deemed to be followed by the words “without limitation.” 
  

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 (b) Unless otherwise specified, references in this Agreement to “Sections” and
“Exhibits” are intended to refer to Sections of, and Exhibits to, this Agreement. 
 (c) The Section headings
contained in this Agreement are solely for the purpose of reference, are not part of the agreement of the parties and shall not in any way affect the meaning or interpretation of this Agreement. 
 (d) Each party hereto and its counsel cooperated in drafting and preparation of this Agreement. Any rule of law or any legal decision that
would require interpretation of any ambiguities in this Agreement against the party that drafted it is of no application and is hereby expressly waived. 
 [Signature page to follow] 
  

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 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed on the day and year
first above written. 
  

			
	NCM INC.:
	
	NATIONAL CINEMEDIA, INC.
		
	 By:    
	  	  
		
	 Name:    
	  	  
		
	 Title:    
	  	  

  

			
	AMC:
	
	AMERICAN MULTI-CINEMA, INC.
		
	 By:    
	  	  
		
	 Name:    
	  	  
		
	 Title:    
	  	  

  

			
	CINEMARK MEDIA:
	
	CINEMARK MEDIA, INC.
		
	 By:    
	  	  
		
	 Name:    
	  	  
		
	 Title:    
	  	  

  

			
	REGAL:
	
	REGAL CINEMEDIA HOLDINGS, LLC
		
	 By:    
	  	  
		
	 Name:    
	  	  
		
	 Title:    
	  	  

  
 [Signature page of
Director Designation Agreement]Form of Management Services Agreement

 Exhibit 10.6 
 MANAGEMENT SERVICES AGREEMENT 
 THIS MANAGEMENT SERVICES AGREEMENT (this
“Agreement”) is made and entered into as of [                    ], 2007 (the “Effective Date”), between
NATIONAL CINEMEDIA, LLC, a Delaware limited liability company (“NCM LLC”), and NATIONAL CINEMEDIA, INC., a Delaware corporation (“NCM Inc.”). 
 RECITALS 
 A. As contemplated by the terms of the Third Amended and Restated
Limited Liability Company Operating Agreement of NCM LLC dated as of [            ,] 2007 (the “LLC Agreement”), the members of NCM LLC have approved this Management
Services Agreement. 
 B. To facilitate the operation of the business of NCM LLC, NCM LLC and NCM Inc. desire for NCM Inc. to provide certain
management services to NCM LLC supplemental to NCM Inc.’s role under the LLC Agreement and memorialize the clarification of certain responsibilities of NCM Inc. in managing NCM LLC on the terms and subject to the conditions specified in this
Agreement. 
 C. To facilitate NCM Inc.’s provision of management services, NCM LLC and NCM Inc. desire for NCM LLC to provide certain
administrative services, facilities and other resources to NCM Inc. on the terms and subject to the conditions specified in this Agreement. 
 AGREEMENT 
 In consideration of the covenants and agreements contained herein and other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, NCM LLC and NCM Inc. agree as follows: 
  

	1.	Definitions. 

 The following terms shall have the
indicated meaning: 
 “Affiliate” means with respect to a Person, any other Person that directly, or indirectly through one
or more intermediaries, controls, or is controlled by, or is under common control with, such Person. As used in this definition, the word “control” means the possession, directly or indirectly, of the power to direct or cause the direction
of the management and policies of a Person, whether through ownership of voting securities, by contract or otherwise. 

 “Aggregate Employee Costs” means, with respect to any month, the aggregate amount of
Attributable Employee Costs. 
 “Agreement” is defined in the introductory paragraph. 
 “Attributable Employee Costs” means, with respect to each Service Employee, the monthly Employee Costs attributed to such Service
Employee. 
 “Board” is defined in Section 2.1. 
 “Effective Date” is defined in the introductory paragraph. 
 “Employee Costs” means the direct out-of-pocket costs or reasonable allocated costs of NCM Inc. (i) for gross wages, salaries,
bonuses, incentive compensation, equity compensation and payroll taxes of the Service Employees, plus (ii) for workers’ compensation insurance incurred by NCM Inc. with respect to the Service Employees, plus (iii) for
employee benefit plans attributable to any Service Employees, including pension, savings, medical, dental, vision, disability and life insurance, plus (iv) for other benefits directly attributable to the Service Employees, including
fringe benefits, or other similar incentive programs, executive programs, severance pay, employee assistance programs, cafeteria plan benefits, dependent care and health care flexible spending accounts, sick leave, legal assistance, and educational
assistance, plus (v) related to the employee benefit plans or programs, including incremental costs of charges or premiums, employee participation, actuarial reports, accounting, or legal fees. 
 “Health and Welfare Plans” is defined in Section 4.3(d).
 “Law” or “Laws” means all applicable federal, state, tribal and local laws (statutory or common), rules, ordinances, regulations, grants, concessions, franchises, licenses, orders,
directives, judgments, decrees, restrictions and other similar requirements, whether legislative, municipal, administrative or judicial in nature. 
 “LLC Agreement” is defined in the Recitals. 
 “Loss” is defined in Section 5.1.
 “Management Services” means all services performed by Service Employees, whether the provision of such services by NCM Inc. is required
or contemplated by the LLC Agreement or is supplemental to the services to be provided by NCM Inc. to NCM LLC under the LLC Agreement, relating to the management and operation of the business of NCM LLC, including executive oversight, sales,
marketing, advertisement production, distribution, finance and accounting support and reporting, legal support and other services and activities as are customarily performed by persons holding the positions set forth on Exhibit A hereto.

  

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 “NCM Inc.” is defined in the introductory paragraph. 
 “NCM Inc. Indemnified Parties” is defined in Section 5.2. 
 “NCM LLC” is defined in the introductory paragraph. 
 “NCM LLC Indemnified
Parties” is defined in Section 5.3.
 “Person” means an individual, corporation, joint venture, partnership,
limited partnership, limited liability company, trust, estate, business trust, association, governmental authority or any other entity. 
 “Reimbursable Costs” shall mean all of the reasonable out-of-pocket costs and expenses directly incurred by NCM Inc. in connection with the providing of the Management Services, including the following: 
 (a) all supplies and equipment purchased on behalf of NCM LLC or its customers in order to provide the Management Services; 
 (b) reasonable meals, travel, hotel accommodations, and entertainment expenses incurred in connection with the performance of the
Management Services; 
 (c) legal, accounting, health and safety, environmental, and other third party advisors and
consultants incurred in connection with the performance of the Management Services; 
 (d) directors’ and officers’
insurance policies, employee practices liability insurance policies and any indemnification of directors or officers of NCM Inc.; and 
 (e) bank accounts maintained by NCM Inc. on behalf of NCM LLC. 
 “Service Employees” means
those employees of NCM Inc. who devote all or a portion of their working time to the performance of the Management Services and whose (i) job title(s) and (ii) initial estimated Attributable Employee Cost are set forth on
Exhibit A hereto, as may be amended from time to time. Service Employees include and will include any former Service Employee to whom NCM Inc. has ongoing obligations. 
 “Services Fee” is defined in Section 3.1. 
 “Supporting Documentation” is defined in Section 2.5(a). 
  

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	2.	Performance of Management Services. 

 2.1
Management Services. From and after the Effective Date, NCM Inc. agrees to provide the Management Services on the terms and conditions set forth in this Agreement and in compliance with the policies and programs established by the Board of
Directors of NCM Inc. (the “Board”). 
 2.2 Exhibit A. 
 (a) Exhibit A shall set forth the name, job title and initial estimated Attributable Employee Cost for each Service Employee.

 (b) Notwithstanding anything in this Agreement to the contrary, Exhibit A shall be deemed automatically amended
if NCM Inc. adds, removes or replaces a Service Employee, or if a Service Employee’s employment with NCM Inc. otherwise terminates. In such an instance, NCM Inc. shall deliver to NCM LLC a revised Exhibit A that reflects such change
to the list of Service Employees. 
 (c) For those Service Employees identified on Exhibit A as of the Effective
Date, the initial estimated Attributable Employee Cost shall be calculated for fiscal year 2007, and for any subsequent Service Employee, initial estimated Attributable Employee Cost shall be calculated for the fiscal year in which such individual
assumes the role of Service Employee. The estimated and actual Attributable Employee Costs will vary because of factors including payment of bonuses or other incentive compensation, including equity compensation (which bonuses, incentive and equity
compensation will not be included in the estimated Attributable Employee Costs on Exhibit A), varying utilization of fringe benefits from estimated amounts and differences between estimated and actual benefit costs. 
 (d) Within thirty days of each new fiscal year, NCM Inc. shall provide NCM LLC a notice containing an updated estimated Attributable
Employee Cost for each Service Employee. 
 2.3 Subcontractors. NCM Inc. may subcontract with third parties, including Affiliates of
NCM Inc., to assist in the performance of the Management Services; provided, however, that NCM Inc. shall not be relieved of any obligation under this Agreement or the LLC Agreement as a result of any subcontract entered into pursuant to this
Section 2.3; and further provided, that NCM Inc., at all times, will manage, supervise and monitor such parties. 
 2.4
Compliance with Laws. NCM Inc. shall perform the Management Services in compliance with all applicable Laws. 
  

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 2.5 Supporting Documentation. 
 (a) NCM Inc. shall keep reasonable supporting documentation of all the Services Fees and Reimbursable Costs (the “Supporting
Documentation”). NCM Inc. shall maintain and retain the Supporting Documentation in a manner consistent with NCM Inc.’s record retention policies. 
 (b) NCM LLC, upon reasonable notice to NCM Inc., shall have the right to inspect and audit, during normal business hours and using
reasonable commercial efforts not to disrupt NCM Inc.’s normal business operations, the Supporting Documentation to the extent reasonably necessary to verify any information regarding the Services Fees or Reimbursable Costs with respect to any
year within the twelve month period following the end of such year. The costs of any such inspection or audit shall be borne by NCM LLC. 
 2.6 Employee Matters. All Service Employees shall be employees of NCM Inc., and not NCM LLC. NCM Inc. shall recruit, select, employ, promote, terminate, supervise, direct, train and assign the duties of all Service Employees, and may
change or replace any such Service Employee at any time in each case in NCM Inc.’s sole discretion. To the extent practicable, NCM Inc. shall notify NCM LLC before terminating any Service Employee, but all such termination decisions shall be
made by NCM Inc. in its sole discretion. 
 2.7 No Partnership. Nothing contained in this Agreement or in the relationship between NCM
Inc. and NCM LLC constitutes, or may be construed to be or to create, a partnership or joint venture between NCM Inc. and NCM LLC. 
 2.8
LLC Manager. Nothing contained in this Agreement shall alter NCM Inc.’s rights and obligations as manager of NCM LLC, as set forth in the LLC Agreement and applicable law. 
  

	3.	Management Services Fee and Payment. 

 3.1
Services Fee. During the term of this Agreement, NCM LLC shall pay NCM Inc. a monthly fee (the “Services Fee”) for performance of the Management Services equal to the Aggregate Employee Costs for such month. 
 3.2 Reimbursable Costs. During the term of this Agreement, NCM LLC shall pay NCM Inc. the amount of the Reimbursable Costs on a monthly basis.

 3.3 Billing and Payments. On the Effective Date, NCM LLC shall pay NCM Inc. the estimated Services Fee for the remaining portion of
the then current month and for the following month, as set forth on Exhibit B. Each month after the Effective Date, NCM Inc. will invoice NCM LLC for the estimated Services Fee for the following month 

  

 5 

 
and the Reimbursable Costs for the preceding month. The invoice shall also include any adjustment in the amount owed by NCM LLC based on any difference
between the prior estimated Services Fees and actual Services Fees that have been accounted for in the preceding month. NCM LLC shall pay NCM Inc. the Services Fee and Reimbursable Costs set forth in the invoice in immediately available funds within
[10] days following receipt of such invoice. 
  

	4.	Performance of Administrative Services. 

 4.1
Administrative Services. From and after the Effective Date, NCM LLC agrees to provide reasonable office facilities, equipment, supplies and administrative and other support services to NCM Inc. as are reasonably required by NCM Inc. to
perform the Management Services and at a level no less than NCM LLC has historically provided such services to support the work of its executive officers. 
 4.2 Payroll, Accounting and Financial Reporting and Other Support Services. From and after the Effective Date, NCM LLC agrees to provide payroll, accounting and financial reporting and other support services
for NCM Inc. 
 (a) Payroll. NCM LLC shall perform all payroll functions for payment of NCM LLC and NCM Inc. employees.
NCM LLC shall be designated as the common paymaster for NCM LLC and NCM Inc. and shall be responsible for payroll tax withholding, remission and payroll tax reporting of compensation for NCM LLC and NCM Inc. employees. NCM LLC and NCM Inc. shall
take such action as may be reasonably necessary or appropriate in order to minimize liabilities related to payroll taxes in connection with the transfer of Service Employees from NCM LLC to NCM Inc. 
 (b) Accounting and Financial Reporting. NCM LLC shall provide accounting and financial reporting services as reasonably required by
NCM Inc. operations. 
 (c) Other Support Services. NCM LLC shall provide other reasonable supporting services for NCM
Inc. including: management, sales, marketing, advertisement production, distribution, information technology, human resources, and legal supporting services on the same or similar terms as such services are provided to NCM LLC. 
 4.3 Employee Benefits. From and after the Effective Date, NCM LLC agrees that NCM Inc. employees shall be eligible to actively participate in the
NCM LLC group employee benefit plans and, to the extent applicable, NCM Inc. shall be a participating employer in any NCM LLC group employee benefit plan. NCM Inc. agrees that NCM LLC employees shall be eligible to receive awards under the NCM Inc.
Equity Incentive Plan. 
  

 6 

 (a) Service Recognition. NCM LLC shall cause the NCM LLC group employee benefit
plans with respect to which service is a relevant factor to credit Service Employees who are employed by NCM LLC immediately prior to a transfer of employment to NCM Inc. with service before the effective date of the transfer, except to the extent
duplication of benefits would result. 
 (b) NCM Inc. Equity Incentive Plan. NCM LLC shall provide administrative
supporting services with respect to operation, administration and required reporting for the NCM Inc. Equity Incentive Plan. Section 3.5(c) of the LLC Agreement shall govern the terms and conditions relating to authorization and issuance of
additional units of NCM LLC in connection with equity compensation awards under the NCM Inc. Equity Incentive Plan to employees and other service providers of NCM Inc. and NCM LLC. The Board or a committee of the Board shall approve equity awards
made under the plan. 
 (c) 401(k) Plan. NCM LLC and NCM Inc. shall take all actions required or appropriate to provide
that NCM Inc. shall adopt the National CineMedia, LLC 401(k) Profit Sharing Plan, or its successor, so that NCM Inc. will become a participating employer or alternatively NCM LLC will adopt a plan with identical benefits to provide for participation
by eligible NCM Inc. employees. 
 (d) Health and Welfare Plans. NCM LLC and NCM Inc. shall take all actions required
or appropriate to provide that NCM Inc. shall adopt, as a participating employer, the health and welfare benefit plans and other fringe benefits sponsored by NCM LLC for its employees (the “Health and Welfare Plans”) to permit
eligible NCM Inc. employees and their covered dependents to participate in the Health and Welfare Plans. NCM LLC shall take appropriate action with respect to Service Employees transferred to NCM Inc. to (i) waive any pre-existing condition
limitation on benefits for Service Employees enrolled in a NCM LLC Health and Welfare Plan, (ii) take into account and credit any out-of-pocket annual maximums and deductibles for the calendar year during which service is provided to both NCM
LLC and NCM Inc., (iii) take into account prior claim experience under the NCM LLC Health and Welfare Plans with respect to aggregate lifetime maximum benefits available to the Service Employee, and (iv) credit any health care
reimbursement account accumulated for the calendar year in which service is provided to both NCM LLC and NCM Inc. NCM LLC shall be responsible for administering compliance with the health care continuation requirements of COBRA, the certificate of
creditable coverage requirements of HIPAA, the corresponding provisions of the NCM LLC Health 

  

 7 

 
and Welfare plans with respect to NCM LLC and NCM Inc. employees and their covered dependents. NCM LLC and NCM Inc. agree that the transfer of Service
Employees to NCM Inc. shall not constitute a COBRA qualifying event. 
 (e) Vacation. NCM Inc. shall assume and honor
all unused vacation and other time-off earned or accrued by Service Employees for service with NCM LLC prior to the Effective Date. 
 (f) Other. NCM Inc. and NCM LLC shall take all actions required or appropriate to ensure that the employee benefits provided to NCM Inc. employees are in the aggregate no less than the employee benefits available to continuing
employees of NCM LLC. 
  

	5.	Limitation on Liability; Indemnification. 

 5.1
Exculpation of NCM Inc. Neither NCM Inc. nor its officers, directors, agents and employees shall be liable to NCM LLC for any claims, actions, losses, damages, liabilities, causes of action, fines, costs and expenses (including reasonable
investigation costs and reasonable attorneys’, experts’ and consultants’ fees) (“Losses”) suffered or incurred by NCM LLC, directly or indirectly, in connection with the performance of the Management Services, except
to the extent such Losses are caused by willful misconduct or gross negligence of NCM Inc. No party hereto shall be liable to the other party for, and the term Losses shall not include, any lost profits, lost sales, business interruption, decline in
value, lost business opportunities, or consequential, incidental, punitive or exemplary damages; provided, however, that this waiver shall not limit a party’s right to indemnification for liabilities incurred by such party to a third
party (other than the members of NCM LLC and their Affiliates) claiming such items as damages. 
 5.2 NCM LLC Indemnification of NCM
Inc. NCM LLC shall indemnify, defend and hold harmless NCM Inc. and its Affiliates, directors, officers, members, managers, agents, and employees (the “NCM Inc. Indemnified Parties”) from and against all Losses arising from the
claims of any third party to the extent such claims arise directly or indirectly out of NCM Inc.’s performance of the Management Services, including any Losses arising out of or otherwise related to NCM Inc.’s employment of the Service
Employees and the furnishing of such Service Employees to NCM LLC; provided, however, NCM LLC shall not be responsible for indemnifying or defending any of the NCM Inc. Indemnified Parties or otherwise be liable to any of the NCM Inc.
Indemnified Parties with respect to any Losses arising from NCM Inc.’s willful misconduct or gross negligence. 
 5.3 NCM Inc.
Indemnification of NCM LLC. NCM Inc. shall indemnify, defend and hold harmless NCM LLC, its members and employees and directors, officers 

  

 8 

 
and agents of the members (the “NCM LLC Indemnified Parties”) from and against all Losses resulting directly or indirectly from any act or
omission by NCM Inc. that constitutes willful misconduct or gross negligence; provided, however, NCM Inc. shall not be responsible for indemnifying or defending any of the NCM LLC Indemnified Parties or otherwise be liable to any of the NCM
LLC Indemnified Parties with respect to any Losses for which NCM LLC is obligated to indemnify NCM Inc. as provided in Section 5.2. 
 5.4 Special Indemnification Provisions. The indemnification obligations of NCM LLC under Section 5.2 and NCM Inc. under Section 5.3 shall in each case be conditioned upon (a) prompt notice from the other party hereto
after such Person learns of any claim or basis therefor which is covered by such indemnity (except to the extent that the failure to provide prompt notice does not prejudice the indemnifying party), (b) such party’s not taking any steps
which would bar NCM LLC or NCM Inc., as the case may be, from obtaining recovery under applicable insurance policies or would prejudice the defense of the claim in question and (c) such party’s taking of all reasonably necessary steps
which if not taken would result in NCM LLC or NCM Inc., as the case may be, being barred from obtaining recovery under applicable insurance policies or would prejudice the defense of the claim in question. 
  

	6.	Term; Termination; Default. 

 6.1 Term. This
Agreement shall become effective on the Effective Date and shall continue until terminated as provided in Section 6.2. 
 6.2
Termination. This Agreement shall terminate, with no further action necessary by either NCM LLC or NCM Inc., on the date that NCM Inc. ceases to be the manager of NCM LLC pursuant to the terms of the LLC Agreement. 
 6.3 Surrender. Upon the termination of this Agreement, NCM LLC and NCM Inc. shall deliver any property belonging to the other party hereto.

 6.4 Payment of Expenses After Termination; Accrued Obligations. 
 (a) Neither party hereto shall be relieved from any obligations or liabilities accruing prior to the effective date of termination,
including in the case of NCM LLC, its obligation to make payment to NCM Inc. of all sums due NCM Inc. under this Agreement in respect of the performance of the Management Services prior to the date of termination. After termination of this
Agreement, NCM Inc. shall provide NCM LLC a final invoice showing any prorated amount of the Services Fee to be returned to NCM Inc. and the outstanding Reimbursable Costs due to NCM Inc. The balance owed to NCM Inc. or NCM LLC, as applicable, shall
be paid by the other party within [15] days following receipt of the final invoice. 
  

 9 

 (b) Upon termination of this Agreement, all employment agreements then in effect,
including any employment agreements with former Service Employees pursuant to which NCM Inc. has ongoing obligations, shall be assigned by NCM Inc. to NCM LLC, effective as of termination, and NCM LLC shall assume all obligations under such
agreements. 
 6.5 Survival. The provisions set forth in Sections 4,5,6.3,6,4 and 7.1 shall survive the termination of this
Agreement. 
 6.6 Obligation to Cure or Re-perform. In the event of any breach of this Agreement by NCM Inc. in the performance of any
Management Services, NCM Inc. shall, at NCM LLC’s request, cure such breach or re-perform such Management Services; provided, however, that nothing in this Section 6.6 shall require NCM Inc. to re-perform any Management
Services that are being disputed by the parties. 
  

	7.	Miscellaneous. 

 7.1 Governing Law. This
Agreement shall be governed by and construed in all respects in accordance with the laws of the State of Delaware without giving effect to principles of conflicts of law. 
 7.2 Notices. All notices, demands or other communications to be given under or by reason of this Agreement shall be in writing and shall be deemed to have been received when delivered personally, or when
transmitted by overnight delivery service, addressed as follows: 
 If to NCM Inc.: 
 National CineMedia, Inc. 
 9110 East Nichols
Avenue 
 Suite 200 
 Centennial
CO 80112-3405 
 Attention: General Counsel 
  

 10 

 with a copy to: 
 Holme Roberts & Owen LLP 
 1700 Lincoln Street, Suite 4100 
 Denver, Colorado 80203-4541 
 Attention: W.
Dean Salter 
 If to NCM LLC: 
 National CineMedia, LLC 
 9110 East Nichols Avenue 
 Suite 200 
 Centennial CO 80112-3405 
 Attention: General Counsel 
 with a copy
to: 
 Holme Roberts & Owen LLP 
 1700 Lincoln Street, Suite 4100 
 Denver, Colorado 80203-4541 
 Attention: W. Dean Salter 
 Either party hereto may change
its address for notices, demands and other communications under this Agreement by giving notice of such change to the other party hereto in accordance with this Section 7.2. 
 7.3 Benefit of Parties; Assignment. This Agreement shall be binding upon and shall inure to the benefit of the parties hereto and their respective
successors, legal representatives and permitted assigns. This Agreement may not be assigned by either NCM Inc. or NCM LLC except with the prior written consent of the other party; provided, however, no prior consent shall be required for an
assignment by NCM Inc. of this Agreement to an Affiliate. With the exception of the rights of the NCM Inc. Indemnified Parties under Section 5.2 and the rights of the NCM LLC Indemnified Parties under Section 4.3, nothing herein contained
shall confer or is intended to confer on any third party or entity that is not a party to this Agreement any rights under this Agreement. 
 7.4 Amendment. Except with respect to an amendment to Exhibit A in accordance with Section 2.2, this Agreement may not be amended, modified, altered or supplemented except by means of a written instrument executed on
behalf of each of NCM Inc. and NCM LLC. 
  

 11 

 7.5 Waiver. No failure on the part of either party hereto to exercise any power, right, privilege
or remedy under this Agreement, and no delay on the part of either party hereto in exercising any power, right, privilege or remedy under this Agreement, shall operate as a waiver thereof; and no single or partial exercise of any such power, right,
privilege or remedy shall preclude any other or further exercise thereof or of any other power, right, privilege or remedy. 
 7.6
Severability. If any provision of this Agreement is held invalid or unenforceable by any court of competent jurisdiction, the other provisions of this Agreement will remain in full force and effect. Any provision of this Agreement held
invalid or unenforceable only in part or degree will remain in full force and effect to the extent not held invalid or unenforceable. 
 7.7
Entire Agreement. This Agreement sets forth the entire understanding of parties hereto and supersedes all other agreements and understandings between the parties hereto relating to the subject matter hereof. 
 7.8 Counterparts and Facsimiles. This Agreement may be executed in one or more counterparts, all of which shall be considered one and the same
agreement, and shall become effective when one or more counterparts have been signed by each of the parties and delivered to the other. The parties hereto may execute the signature pages hereof and exchange such signature pages by facsimile
transmission. 
 7.9 Interpretation of Agreement. 
 (a) As used in this Agreement, the words “include” and “including,” and variations thereof, shall not be deemed to be
terms of limitation, and shall be deemed to be followed by the words “without limitation.” 
 (b) Unless otherwise
specified, references in this Agreement to “Sections” and “Exhibits” are intended to refer to Sections of and Exhibits to this Agreement. 
 (c) The Section headings contained in this Agreement are solely for the purpose of reference, are not part of the agreement of the parties
and shall not in any way affect the meaning or interpretation of this Agreement. 
 (d) Each party hereto and its counsel
cooperated in drafting and preparation of this Agreement and the documents referred to in this Agreement. Any rule of law or any legal decision that would require interpretation of any ambiguities in this Agreement against the party that drafted it
is of no application and is hereby expressly waived. 
 [Signature page to follow] 
  

 12 

 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed on the day and year
first above written. 
  

			
	NCM LLC:
	
	NATIONAL CINEMEDIA, LLC
		
	By:	 	  

	Name:	 	  

	Title:	 	  

	
	NCM INC.:
	
	NATIONAL CINEMEDIA, INC.
		
	By:	 	  

	Name:	 	  

	Title:	 	  

 [Signature page of Management Services Agreement] 

 Exhibit A 
 Service Employees 
  

					
	 Name
	  	 Job Title(s)
	  	 Initial Estimated Attributable
 Employee Cost
 (2007 Fiscal
Year)

	1. Kurt C. Hall	  	President and Chief Executive Officer	  	
			
	2. Clifford E. Marks	  	President of Sales and Chief Marketing Officer	  	
			
	3. Gary W. Ferrera	  	Executive Vice President and Chief Financial Officer	  	
			
	4. Thomas C. Galley	  	Executive Vice President and Chief Technology and Operations Officer	  	
			
	5. Ralph E. Hardy	  	Executive Vice President and General Counsel	  	

  

 A-1 

 Exhibit B 
 Initial Services Fee Payment 
  

				
	 Estimated Services Fee for
                     2007 (prorated for      days):
	  	$	            
	 Estimated Services Fee for
                    2007:
	  	 	_____
		  	 	_____
	 TOTAL:
	  	$	            

  

 B-1

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