Document:

Exhibit 10.2

  

Execution Version

 

 

 

 

ASSET PURCHASE AGREEMENT

 

by and between

 

JJWHP, LLC

 

as Buyer

 

and

 

William Rast Licensing, LLC,

 

as Seller

 

October 28, 2021

 

 

     

     

    

 

 

TABLE OF CONTENTS

 

	 	 	PAGE
	 	 	 
	Article 1 Definitions	1
	 	 	 
	Section 1.01	Definitions	1
	Section 1.02	Construction	6
	 	 	 
	Article 2 Purchase And Sale	7
	 	 	 
	Section 2.01	Purchase and Sale	7
	Section 2.02	Assumed Liabilities	8
	Section 2.03	Excluded Liabilities	9
	Section 2.04	Excluded Assets	9
	Section 2.05	Assignment of Contracts and Rights	9
	Section 2.06	Purchase Price	10
	Section 2.07	Purchase Price Allocation	11
	Section 2.08	Good Faith Deposit.	11
	Section 2.09	Closing	11
	 	 	 
	Article 3 REPRESENTATIONS AND WARRANTIES OF SELLER	12
	 	 	 
	Section 3.01	Organization and Qualification	13
	Section 3.02	Corporate Authorization	13
	Section 3.03	Execution and Delivery; Enforceability	13
	Section 3.04	Consents and Approvals	13
	Section 3.05	No Conflicts	13
	Section 3.06	Litigation	14
	Section 3.07	Title to the Purchased Assets	14

	Section 3.08	Intellectual Property	14
	Section 3.09	Taxes	15
	Section 3.10	Assumed Contracts	15
	Section 3.11	No Other Representations or Warranties	15
	 	 	 
	Article 4 REPRESENTATIONS AND WARRANTIES OF BUYER	16
	 	 	 
	Section 4.01	Corporate Existence and Power	16
	Section 4.02	Corporate Authorization	16
	Section 4.03	Execution and Delivery; Enforceability	16
	Section 4.04	No Conflicts	16
	Section 4.05	Availability of Funds; Solvency	16
	Section 4.06	Litigation	17
	Section 4.07	Buyer’s Knowledge.	17
	Section 4.08	Brokers.	17
	Section 4.09	Condition of Purchased Assets; Representations	17

  

    	 	i	 

     

    

 

	Article 5 COVENANTS OF SELLER	18
	 	 	 
	Section 5.01	Conduct of the Business	18
	Section 5.02	Access to Information	18
	Section 5.03	Update of Disclosure Schedules	19
	Section 5.04	Use of Name	19
	Section 5.05	Notices of Certain Events	20
	 	 	 
	Article 6 COVENANTS OF BUYER	20
	 	 	 
	Section 6.01	Confidentiality	20
	Section 6.02	Notices of Certain Events	20

	Section 6.03	Preservation of Books and Records	20
	Section 6.04	Insurance	21
	Section 6.05	Communication	21
	Section 6.06	Release	21
	Section 6.07	Buyer’s Knowledge	21
	 	 	 
	Article 7 COVENANTS OF BUYER AND SELLER	22
	 	 	 
	Section 7.01	Further Assurances	22
	Section 7.02	Certain Filings	22
	Section 7.03	Public Announcements	22
	Section 7.04	Tax Matters	23
	Section 7.05	Misallocated Assets	23
	Section 7.06	Payments from Third Parties after Closing	23
	Section 7.07	Bulk Transfer Laws	24
	Section 7.08	Bankruptcy Court Approval	24
	 	 	 
	Article 8 CONDITIONS TO CLOSING	26
	 	 	 
	Section 8.01	Conditions to Obligations of Buyer and Seller	26
	Section 8.02	Conditions to Obligation of Buyer	27
	Section 8.03	Conditions to Obligation of Seller	27
	 	 	 
	Article 9 SURVIVAL	 	28
	 	 	 
	Section 9.01	Survival	28
	 	 	 
	Article 10 TERMINATION	28
	 	 	 
	Section 10.01	Grounds for Termination	28
	Section 10.02	Effect of Termination	29

	Section 10.03	Costs and Expenses	30
	 	 	 
	Article 11 MISCELLANEOUS	 	30
	 	 	 
	Section 11.01	Notices	30

  

    	 	ii	 

     

    

  

	Section 11.02	Amendments and Waivers	31
	Section 11.03	Successors and Assigns	31
	Section 11.04	Governing Law	31
	Section 11.05	Jurisdiction	31
	Section 11.06	WAIVER OF JURY TRIAL	32
	Section 11.07	Counterparts; Third Party Beneficiaries	32
	Section 11.08	Specific Performance	32
	Section 11.09	Entire Agreement	32
	Section 11.10	No Strict Construction	33
	Section 11.11	Severability	33
	Section 11.12	Disclosure Schedules	33

 

EXHIBITS

	Exhibit A	Form of Assignment and Assumption Agreements
	Exhibit B	Form of Bills of Sale
	Exhibit C	Form of Assignment of Trademarks
	Exhibit D	Form of Assignment of Domain Names
	Exhibit E	Form of Assignment of Other Intellectual Property
	Exhibit F	Bid Procedures Order

 

SCHEDULES 

 

	Schedule 1.01(a)	Knowledge of Seller
	Schedule 2.01(a)	Trademarks
	Schedule 2.01(c)	Domain Names, Websites and Social Media Handles
	Schedule 2.05(a)	Assumed Contracts and Cure Costs
	Schedule 3.04	Consents and Approvals
	Schedule 3.06	Litigation
	Schedule 3.08(a)	Material Intellectual Property
	Schedule 3.08(f)	Certain Intellectual Property Contracts
	Schedule 3.10	Transferred Seller Contracts
	Schedule 5.01	Conduct of the Business

  

    	 	iii	 

     

    

 

 

Asset
Purchase Agreement

 

THIS ASSET PURCHASE AGREEMENT
dated as of October 28, 2021 (the “Agreement”), is made and entered into by and between JJWHP, LLC, a Delaware limited
liability company (“Buyer”), and William Rast Licensing, LLC, a Delaware limited liability company (the “Company”
or “Seller”). Seller and Buyer are sometimes referred to collectively herein as the “Parties” and
individually as a “Party”. Capitalized terms used herein and not otherwise defined herein have the meanings set forth
in ‎Article 1.

 

W I T N E S E T H:

 

Whereas,
subject to the terms and conditions set forth in this Agreement, Seller desires to sell, assign, transfer, and convey to Buyer, and Buyer
desires to, and shall, (i) purchase and acquire from Seller, all of Seller’s right, title and interest in and to the Purchased Assets
(as defined below) and (ii) assume all of the Assumed Liabilities (as defined below); and

 

Whereas,
Seller, and certain of its affiliates (the “Debtors”) have sought relief under Chapter 11 of Title 11, §§
101-1330 of the United States Code (as amended, the “Bankruptcy Code”) by filing cases (the “Chapter 11 Cases”)
in the United States Bankruptcy Court for the District of Delaware (the “Bankruptcy Court”) and intend to seek approval
of the Bankruptcy Court to consummate the transactions contemplated by this Agreement.

 

Now,
Therefore, in consideration of the premises and the mutual promises herein made, and in consideration of the foregoing and
of the representations, warranties, covenants, agreements and conditions herein contained, the receipt and sufficiency of which are hereby
acknowledged, the Parties, intending to be legally bound hereby, agree as follows:

 

Article 1

Definitions

 

Section 1.01         
Definitions.

 

(a)              
The following terms, as used herein, have the following meanings:

 

“Action”
means any claim, action, suit, arbitration or proceeding by or before any Governmental Authority.

 

“Affiliate”
means, with respect to any Person, another Person that, directly or indirectly through one or more intermediaries, controls, is controlled
by, or is under common control with, such Person, where “control” means the possession, directly or indirectly, of the power
to direct the management and policies of a Person whether through the ownership of voting securities, by contract or otherwise. For the
avoidance of doubt, ownership of more than fifty percent (50%) of the voting securities shall be deemed to be “control” for
purposes of this definition.

 

“Alternative Transaction”
means any reorganization, merger, transaction, consolidation, business combination, joint venture, partnership, sale of assets, financing
(debt or equity), or restructuring or similar transaction of or by Seller involving any of the Purchased Assets; provided, however,
that an Alternative Transaction shall not include (a) a sale for the Purchased Assets determined by the Debtors to be higher or otherwise
better in accordance with the Bid Procedures (as defined in the Bid Procedures Order), or (b) pursuit of confirmation of a Chapter 11
plan of liquidation, confirmation of which plan shall take place solely following the Bankruptcy Court’s entry of the Sale Order,
with the occurrence of any “effective date” or similar concept under such plan subject to the occurrence of the Closing Date.

 

    	 	1	 

     

    

 

“Auction”
means any auction for the sale of Debtors’ assets conducted pursuant to the terms and conditions of the Bid Procedures and the Bid
Procedures Order.

 

“Backup Bidder”
has the meaning set forth in the Bid Procedures Order.

 

“Bankruptcy Rules”
means the Federal Rules of Bankruptcy Procedure.

 

“Bid Procedures”
means the bidding procedures for the solicitation and submission of bids for a sale, reorganization, or other disposition of the Debtors,
any portion of, or all or substantially all of their assets approved by the Bankruptcy Court pursuant to the Bid Procedures Order.

 

“Bid Procedures Motion”
means the motion seeking entry of the Bid Procedures Order and the Sale Order.

 

“Bid Procedures Order”
means an order of the Bankruptcy Court attached hereto as Exhibit F.

 

“Brand”
means the William Rast brand.

 

“Business”
means all activities by Seller or any Affiliate of Seller associated with the ownership, licensing, and marketing of the Purchased Assets.

 

“Business Day”
means a day other than Saturday, Sunday or other day on which commercial banks in New York, New York are authorized or required by law
to close.

 

“Buyer’s Licenses”
means (i) the Exclusive License by and between Omega Apparel Ltd. and William Rast Licensing, LLC dated as of August 12, 2020, and (ii)
Exclusive License by and between Millennium Apparel Group LLC and William Rast Licensing, LLC dated as of September 30, 2020.

 

“Causes of Action”
means any Claim, action, suit, arbitration or proceeding by or before any Governmental Authority.

 

“Claim”
means a “claim” as defined in Section 101 of the Bankruptcy Code.

 

“Closing Date”
means the date of the Closing.

 

“Code”
means the Internal Revenue Code of 1986, as amended.

 

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“Confidentiality
Agreements” means (i) the Confidentiality and Nondisclosure Agreement, dated August 16, 2021, by and between Millennial Apparel
Group LLC and Sequential Brands Group, Inc and (ii) the Confidentiality and Nondisclosure Agreement, dated August 17, 2021, by and between
Omega Apparel Ltd and Sequential Brands Group, Inc.

 

“Contract”
means any contract, agreement, license, sublicense, sales order, purchase order, instrument or other commitment, that is binding on any
Person under applicable Law.

 

“COVID-19”
means SARS-CoV-2 or COVID-19, and any evolutions thereof or related or associated epidemics, pandemic or disease outbreaks.

 

“Cure Costs”
means with respect to any Assumed Contract, the Liabilities that must be paid or otherwise satisfied to cure all monetary defaults under
such Assumed Contract to the extent required by Section 365(b) of the Bankruptcy Code.

 

“Disclosure Schedules”
means the Disclosure Schedules attached hereto, as may be supplemented and amended pursuant to Section 5.03.

 

“Encumbrance”
means any mortgage, lien, pledge, security interest, charge, easement, covenant, right of way, claim, title defect, or other survey defect.

 

“Excluded Contract”
means any Contract of Seller that is not an Assumed Contract.

 

“Final Order”
means a judgment or Order of the Bankruptcy Court (or any other court of competent jurisdiction) entered by the clerk of the Bankruptcy
Court (or such other court) on the docket in the Chapter 11 Cases (or the docket of such other court), which has not been modified, amended,
reversed, vacated or stayed (other than such modifications or amendments that are consented in writing to by Buyer); provided that
the possibility that a motion under Rule 60 of the Federal Rules of Civil Procedures, or any analogous rule under the Federal Rules of
Bankruptcy Procedure, may be filed relating to such Order, shall not cause an Order not to be a Final Order.

 

“Governmental Authority”
means any (a) multinational, federal, state, municipal, local or other governmental or public department, court, tribunal, bureau, agency
or instrumentality of government, domestic or foreign, (b) any subdivision or authority of any of the foregoing or (c) any regulatory
or administrative authority.

 

“Intellectual Property”
means any and all intellectual property of every kind, whether protected or arising under the Laws of the United States or any other jurisdiction,
including all intellectual or industrial property rights in any of the following: (a) the Trademarks, Domain Names, and all rights under
Contracts relating to the foregoing and (b) all other intellectual property owned by Seller as of the Closing Date that is used or held
for use by Seller exclusively in the conduct of the Business (all such intellectual property described in the foregoing clause (b), the
 “Other Intellectual Property”).

 

“Knowledge of Seller”
means the actual knowledge of the individuals set forth on Schedule 1.01(a) hereto after reasonable inquiry of such other Persons
who would reasonably be expected to know such information.

 

    	 	3	 

     

    

 

“Law” means
any law, treaty, statute, statute, ordinance, code, decree, Order, rule or regulation of any Governmental Authority.

 

“Liability”
means any and all debts, liabilities, commitments and obligations of any kind, whether fixed, contingent or absolute, matured or unmatured,
liquidated or unliquidated, accrued or not accrued, asserted or not asserted, known or unknown, determined, determinable or otherwise,
whenever or however arising (including, whether arising out of any Contract or tort based on negligence or strict liability) and whether
or not the same would be required to be reflected in financial statements or disclosed in the notes thereto.

 

“Material Adverse
Effect” means any change, effect, event, circumstance, occurrence or state of facts that, individually or in the aggregate,
has had a material adverse effect on the Purchased Assets, taken as a whole, excluding, however, any change, effect, event, circumstance,
occurrence or state of facts that results from or arises out of: (i) the execution and delivery of this Agreement or the announcement
thereof or the pendency or consummation of the transactions contemplated by this Agreement and the other Transaction Documents; (ii)
general changes or developments in global or national political, economic, business, monetary, financial or capital or credit market conditions
or trends; (iii) general political, economic, business, monetary, financial or capital or credit market conditions or trends (including
interest rates); (iv) geopolitical conditions or any outbreak or escalation of hostilities, acts of terrorism or war, civil unrest, epidemic,
pandemic, disease outbreak or other health crisis or public health event (including COVID-19), regional, national or international emergency,
earthquakes, floods, hurricanes, tornadoes, wildfires, natural disasters or any other acts of God or similar force majeure events, or
any escalation or worsening of the foregoing; (v) the failure of the financial or operating performance of Seller or its business to meet
internal, Buyer or analyst or other external projections, forecasts or budgets for any period (it being understood that the underlying
cause of such failure to meet such projections and forecasts may be taken into account in determining whether a Material Adverse Effect
has occurred); (vi) any action taken or omitted to be taken after the date hereof by or at the written request of Buyer, or in compliance
with applicable Law or the express covenants and agreements contained in this Agreement; (vii) changes in (or proposals to change) Laws
or accounting regulations or principles; (viii) any existing event, occurrence or circumstance of which Buyer has knowledge as of
the date hereof; or (ix) the Chapter 11 Cases, including the Auction and any announced liquidation of Seller or any of its assets; provided,
that any change, effect, event, circumstance, occurrence or state of facts described in clauses (ii), (iii), (iv) and (vii) shall be taken
into account in determining whether a Material Adverse Effect has occurred or would reasonably be expected to occur to the extent that
such change, effect, event, circumstance, occurrence or state of facts has a materially disproportionate effect on the Purchased Assets,
taken as a whole, as compared to the effects on other participants in the same industry as Seller.

 

“Milestones”
has the meaning set forth in the Bid Procedures Motion.

 

“Order”
means any award, writ, injunction, judgment, order, ruling, decision, subpoena, precept, directive, consent, approval, award, decree or
similar determination or finding entered, issued, made or rendered by any Governmental Authority.

 

    	 	4	 

     

    

 

“Permitted Encumbrances”
means the following Encumbrances: (a) Encumbrances for Taxes, assessments or other governmental charges or levies that are not yet due
or payable or that are being contested in good faith by appropriate Causes of Action; (b) Encumbrances that will be released at the Closing
with no Liability to Buyer or its Affiliates; (c) Encumbrances incurred by or at the written direction of Buyer at the Closing; and (d)
outbound Intellectual Property licenses, covenants not to sue and similar rights that are subject to Section 365(n) of the Bankruptcy
Code or other outbound non-exclusive licenses to Intellectual Property entered into in the ordinary course of business that are in each
case Assumed Contracts hereunder.

 

“Person”
means any individual, corporation (including any non-profit corporation), partnership, limited liability company, joint venture, unincorporated
organization, estate, trust, association, organization or other legal entity or group (as defined in Section 13(d)(3) of the Securities
Exchange Act of 1934, as amended) or Governmental Authority.

 

“Pre-Closing Tax
Period” means any taxable period ending on or before the Closing Date and, with respect to any Straddle Period, the portion
of such taxable period ending on and including the Closing Date.

 

“Sale Order”
means an Order by the Bankruptcy Court, in form and substance reasonably acceptable to Buyer and Seller, among other things, (a) approving
this Agreement, (b) authorizing the sale of the Purchased Assets to Buyer pursuant to section 363 of the Bankruptcy Code, pursuant
to the terms and conditions set forth herein, free and clear of any Encumbrances (other than Permitted Encumbrances), (c) authorizing
the assumption and assignment to Buyer of the Assumed Contracts and the Assumed Liabilities pursuant to section 365 of the Bankruptcy
Code and (d) authorizing the other transactions contemplated by this Agreement.

 

“Successful Bidder”
has the meaning set forth in the Bid Procedures Order.

 

“Tax” means
(a) all federal, state, local or foreign income, gross receipts, franchise, estimated, alternative minimum, add-on minimum, sales, use,
transfer, real property gains, registration, value added, excise, natural resources, severance, stamp, occupation, premium, windfall profit,
environmental, customs, duties, real property, special assessment, personal property, capital stock, social security, unemployment, disability,
payroll, license, employee or other withholding tax, or any other taxes, fees, assessments or charges of any kind whatsoever including
any interest, penalties or additions to tax or additional amounts in respect of the foregoing; (b) any Liability for payment of amounts
described in clause (a), whether as a result of transferee Liability, of being a member of an affiliated, consolidated, combined or unitary
group for any period or otherwise through operation of law; and (c) any Liability for the payment of amounts described in clauses (a)
or (b) as a result of any tax sharing, tax indemnity, tax receivable or tax allocation agreement or express or implied obligation (other
than any such agreement or obligation entered into in the ordinary course of business that is not primarily related to Taxes).

 

“Tax Return”
means any report, return, election, extension or similar document (including schedules or any related or supporting information) filed
or required to be filed with respect to Taxes with any Governmental Authority or other authority in connection with the determination,
assessment or collection of any Tax or the administration of any Laws or administrative requirements relating to any Tax, including any
information return, claim for refund, amended return or declaration of estimated Taxes.

 

    	 	5	 

     

    

 

“Transaction Document”
means this Agreement, Assignment Agreements, Bills of Sale, Assignment of Trademarks, Assignment of Domain Names and any other agreements,
instruments or documents entered into pursuant to, or as contemplated by, this Agreement.

 

(b)              
Each of the following terms is defined in the Section set forth opposite such term:

 

	Term	Section
	Agreement	Preamble
	Allocation Schedule	‎Section 2.07
	Assignment of Trademarks	‎Section 2.09(a)(iv)
	Assignment of Domain Names	‎Section 2.09(a)(iv)
	Assumed Contracts	‎Section 2.01(b)
	Assumed Liabilities	‎Section 2.02
	Assignment and Assumption Agreements	‎Section 2.09(a)(ii)
	Assignment of Other Intellectual Property	Section 2.09(a)(iv)
	Bankruptcy and Equity Exception	‎Section 3.03
	Bankruptcy Code	Recitals
	Bankruptcy Court	Recitals
	Bills of Sale	‎Section 2.09(a)(iii)
	Buyer	Preamble
	Chapter 11 Cases	Recitals
	Closing	‎Section 2.09
	Closing Cash Consideration	‎Section 2.06
	Company	Preamble
	Debtors	Preamble
	Domain Names	‎Section 2.01(c)
	End Date	‎Section 10.01(b)
	Excluded Liabilities	‎Section 2.03
	Good Faith Deposit	‎Section 2.08(a)
	Joe’s APA	Section 2.06
	Party or Parties	Preamble
	Petition Date	‎Section 7.08(a)
	Purchased AssetsPurchased Intellectual Property	‎Section 2.01‎Section 3.08(a)
	Purchase Price	‎Section 2.06
	Receivables	Section 7.06(a)
	Seller	Preamble
	Straddle Period	‎Section 7.04(a)(i)
	Surviving Post-Closing Covenants	‎Section 9.01
	Trademarks	‎Section 2.01(a)
	Transfer Consent	‎Section 2.05(c)

  

Section 1.02   Construction. In construing this Agreement, including the Exhibits and
Schedules hereto, the following principles shall be followed: (a) the terms “herein,” “hereof,” “hereby,”
 “hereunder” and other similar terms refer to this Agreement as a whole and not only to the particular Article, Section or
other subdivision in which any such terms may be employed unless otherwise specified; (b) except as otherwise set forth herein, references
to Articles, Sections, Schedules and Exhibits refer to the Articles, Sections, Schedules and Exhibits of this Agreement, which are incorporated
in and made a part of this Agreement; (c) a reference to any Person shall include such Person’s successors and assigns; (d) the
word “includes” and “including” and their syntactical variants mean “includes, but is not limited to”
and “including, without limitation,” and corresponding syntactical variant expressions; (e) a defined term has its defined
meaning throughout this Agreement, regardless of whether it appears before or after the place in this Agreement where it is defined, including
in any Schedule; (f) the word “dollar” and the symbol “$” refer to the lawful currency of the United States of
America; (g) unless the context of this Agreement clearly requires otherwise, words importing the masculine gender shall include the feminine
and neutral genders and vice versa, (h) the words “to the extent” shall mean “the degree by which” and not “if”;
(i) the word “will” will be construed to have the same meaning and effect as the word “shall,” and the words “shall,”
 “will,” or “agree(s)” are mandatory, and “may” is permissive, (j) where a word is defined herein,
references to the singular will include references to the plural and vice versa, (k) all references to a day or days will be deemed to
refer to a calendar day or calendar days, as applicable, unless Business Days are expressly specified, (l) any reference to any agreement
or Contract will be a reference to such agreement or Contract, as amended, modified, supplemented or waived; (m) any reference to any
particular Code section or any Law will be interpreted to include any amendment to, revision of or successor to that section or Law regardless
of how it is numbered or classified; provided that, for the purposes of the representations and warranties set forth herein, with
respect to any violation of or non-compliance with, or alleged violation of or non-compliance, with any Code section or Law, the reference
to such Code section or Law means such Code section or Law as in effect at the time of such violation or non-compliance or alleged violation
or non-compliance; (n) references to “written” or “in writing” include in electronic form; (o) the headings contained
in this Agreement and the other Transaction Documents are for reference purposes only and shall not affect in any way the meaning or interpretation
of this Agreement and the other Transaction Documents; (p) when calculating the period of time before which, within which or following
which any act is to be done or step taken pursuant to this Agreement, the date that is the reference date in calculating such period shall
be excluded and if the last day of such period is not a Business Day, the period shall end on the next succeeding Business Day; and (q)
the word “or” shall not be exclusive.

 

    	 	6	 

     

    

 

 

Article 2

Purchase And Sale

 

Section 2.01  Purchase and Sale. Subject to the entry of the Bid Procedures Order and
the Sale Order and upon the terms and subject to the conditions of this Agreement and the Sale Order, on the Closing Date, Seller shall
sell, transfer, assign, convey and deliver, or cause to be sold, transferred, assigned, conveyed and delivered, to Buyer, and Buyer shall
purchase, acquire and accept from Seller, free and clear of all Encumbrances (other than Permitted Encumbrances), all of Seller’s
right, title and interest in the following assets, properties, interests and rights (collectively, the “Purchased Assets”),
other than, for the avoidance of doubt, the Excluded Assets, which, notwithstanding the foregoing provisions of this Section 2.01
to the contrary, will remain, as applicable, the assets, properties, interests and rights of Seller:

 

    	 	7	 

     

    

 

(a)      all trademarks and service marks owned by Seller and all registrations, renewals and applications
therefor that are set forth on Schedule 2.01(a) and, in each case, all worldwide rights,
title and interest associated with the foregoing, together with the goodwill associated with any of the foregoing, in each case, that
are exclusively associated with the Brand (collectively, the “Trademarks”);

 

(b)      all Contracts set forth on Schedule 2.05(b) (as described below), under the heading
 “Assumed Contracts” (collectively, the “Assumed Contracts”);

 

(c)      the domain names, websites, and social media handles owned by Seller that are utilized in
connection with the Business, including related passwords (collectively, the “Domain Names”), as set forth on Schedule
2.01(c); and

 

(d)      all Other Intellectual Property;

 

(e)      other than as set forth in Section 2.01(g),
all claims (including counterclaims), rights, causes of action, privileges, demands, indemnification rights, and defense rights of Seller,
in each case, to the extent related to Buyer’s ownership, licensing, and marketing of the Purchased Assets, whether arising or related
to periods before, at or following the Closing; 

 

(f)       all associated income, royalties, damages, and payments due from or payable by any third
party, in each case, solely to the extent arising (in whole or in part, but if in part, only to the extent of such part) after the Closing
and exclusively related to Buyer’s ownership, licensing, and marketing of the Purchased Assets, including under the Assumed Contracts,
following the Closing; and

 

(g)      all accounts receivable and other receivables arising under or pursuant to any Assumed Contract
solely to the extent arising (in whole or in part, but if in part, only to the extent of such part) after the Closing and exclusively
related to Buyer’s ownership, licensing, and marketing of the Purchased Assets following the Closing, it being understood and agreed
that none of Seller’s right to, interest in or entitlement to any fees, payments or any other amounts payable to Seller by Buyer
or its Affiliates in their capacity as a licensee under
any of the Assumed Contracts, including, without limitation, the Buyer’s Licenses that relate
to the provision of any license thereunder prior to the Closing and that remain unpaid as of the Closing shall be included in Purchased
Assets or be offset or credited by Buyer against any amounts payable under any of the Buyer’s Licenses following the Closing.

 

Section 2.02   Assumed Liabilities. Upon the terms and subject to the conditions of this
Agreement, Buyer agrees, effective at the time of the Closing, to assume the following Liabilities of Seller (the “Assumed Liabilities”):

 

(a)      all Liabilities of Seller relating to or arising out of the Assumed Contracts solely to
the extent arising (in whole or in part, but if in part, only to the extent of such part) after the Closing; 

 

(b)      all Cure Costs related to the Assumed Contracts; and

 

    	 	8	 

     

    

 

(c)     all Liabilities relating to or arising out of the Purchased Assets solely to the extent
arising (in whole or in part, but if in part, only to the extent of such part) after the Closing.

 

For the avoidance of doubt, the fact that a Liability
may be excluded under one clause of this ‎Section 2.02 does not imply that it is not intended to be included under another
clause.

 

Section 2.03    Excluded Liabilities. Notwithstanding any provision in this Agreement
to the contrary, Buyer shall not assume or be liable for hereunder any Liabilities of Seller other than the Assumed Liabilities, and Seller
shall retain and be responsible for all other Liabilities of Seller (other than the Assumed Liabilities), including the following (collectively,
the “Excluded Liabilities”):

 

(a)   any and all Liabilities for Taxes (i) of or imposed on Seller (or any member or Affiliate
of Seller) or (ii) related or attributable to (but solely to the extent related or attributable to) the Purchased Assets or the Business
for any Pre-Closing Tax Period (including any Taxes with respect to a Straddle Period allocated to Seller pursuant to ‎‎‎‎Section 7.04(a));

 

(b)   any indebtedness for borrowed money, bank loans or facilities or any other debt instruments
of Seller, other than accounts payable or accrued expenses of Seller with respect to the Business incurred or accrued in the ordinary
course of business;

 

(c)   all Liabilities related to any Action to the extent relating to the ownership or operation
of the Purchased Assets or the Business prior to the Closing Date;

 

(d)   all Liabilities under the Assumed Contracts arising prior to the Closing Date to the extent
relating to the period prior to the Closing Date; 

 

(e)   all Liabilities arising under or relating to any Excluded Asset; and

 

(f)    any brokerage, commission, finders or similar fees, which is payable in connection with
the transactions contemplated by this Agreement or otherwise, pursuant to any arrangement entered into by Seller or any Affiliate thereof.

 

Section 2.04    Excluded Assets. Notwithstanding anything contained in ‎Section 2.01
to the contrary, Seller is not selling, and Buyer is not purchasing, any assets other than those specifically listed or described in ‎Section 2.01
(including the Excluded Contracts, such assets that are not Purchased Assets, the “Excluded Assets”). For the avoidance
of doubt, all Intellectual Property of Seller that is not Purchased Intellectual Property is excluded from the Purchased Assets.

 

Section 2.05    Assignment of Contracts and Rights.

 

(a)    Schedule 2.05(a) sets forth a list of all Assumed Contracts to which Seller is party
and that Buyer intends to have Seller assume and assign to Buyer on the Closing Date, together with the applicable Cure Costs, if any,
for each such Assumed Contract as reasonably estimated in good faith by Seller. At any time prior to the date that is twenty-one (21)
days prior to the Closing Date, Buyer may, by written notice to Seller, designate in writing any
Contract related to the Business not designated as an Assumed Contract and, upon such designation, such Assumed Contract will constitute
a Purchased Asset and will be conveyed to Buyer under, and in accordance with the terms of, this Agreement at Closing (and, if applicable,
will cease to constitute an Excluded Asset). All Contracts of Seller which do not constitute Assumed Contracts or which otherwise cannot
be assumed and assigned to Buyer shall not be considered Purchased Assets and shall automatically be deemed Excluded
Contracts.

 

    	 	9	 

     

    

 

(b)   Seller shall use its reasonable best efforts to assign, or cause to be assigned, the Assumed
Contracts to Buyer so long as Buyer pays all Cure Costs associated with the assumption and assignment of such Assumed Contracts. If Buyer
does not pay all Cure Costs associated with the assignment and assumption of an Assumed Contract, it shall become an Excluded Contract.
Notwithstanding anything to the contrary herein, Seller shall not be obligated to assume and assign any such Contract pursuant to this
Section 2.05 with respect to which Buyer fails to pay any Cure Costs or to satisfy the Bankruptcy Court as to adequate assurance
of future performance. 

 

(c)   Except as to Assumed Contracts assigned pursuant to Section 365 of the Bankruptcy Code,
this Agreement shall not constitute an agreement to assign any Purchased Asset or any right thereunder if an attempted assignment, without
the consent of a third party or Governmental Authority (each, a “Transfer Consent”), would constitute a breach or in
any way adversely affect the rights of Buyer or Seller thereunder. If such Transfer Consent is not obtained or such assignment is not
attainable pursuant to Section 365 of the Bankruptcy Code, to the extent permitted and subject to any approval of the Bankruptcy Court
that may be required, Seller and Buyer will reasonably cooperate in a mutually agreeable arrangement (at Buyer’s sole cost and expense)
under which Buyer would obtain the benefits and assume the obligations thereunder in accordance with this Agreement.

 

(d)   At Closing, (i) Seller shall, pursuant to the Sale Order and the Assignment and Assumption
Agreement, assume and assign, or cause to be assigned, to Buyer each of the Assumed Contracts that is capable of being assumed and assigned
and the consideration for which is included in the Purchase Price, (ii) Buyer shall pay promptly all Cure Costs in connection with such
assumption and assignment, and (iii) Buyer shall assume and perform and discharge the Assumed Liabilities under the Assumed Contracts,
pursuant to the Sale Order and the Assignment and Assumption Agreement.

 

(e)   To the extent that Buyer makes a valid designation with respect to any Contract pursuant
to Section 2.05(a), the applicable exhibits and schedules to this Agreement will be deemed to have automatically been updated (without
action of any Party or Person) to reflect such designation. If Buyer exercises its rights in clause (a) above to designate a Contract
as an Assumed Contract or an Excluded Contract, as applicable, then the Parties acknowledge and agree that there will be no reduction
in, or increase to, the Purchase Price as a result of such designation or change in designation; provided, however, that
such designation may increase or decrease (as applicable) the extent of the Assumed Liabilities, Purchased Assets and/or Excluded Contracts.

 

(f)    Buyer shall reimburse Seller for the remaining portion of the pre-paid Dash Hudson
subscription fee and enter into a new subscription services agreement with Dash Hudson Inc. for the remainder of the term, as more particularly
described on Schedule 2.05(a).

 

Section 2.06   Purchase Price. On the terms and subject to the conditions contained herein,
the purchase price (the “Purchase Price”) for the Purchased Assets shall consist of (a) an amount in cash that, when
combined with the Cash Consideration as defined in, and payable under, that certain Second Amended and Restated Asset Purchase Agreement,
by and among Centric Brands LLC and Joe’s Holdings LLC, dated as of October 28, 2021 (the “Joe’s APA”),
equals $48,500,000 (the “Cash Consideration”) and (b) the assumption of the Assumed Liabilities.

 

    	 	10	 

     

    

 

Section 2.07   Purchase Price Allocation. No later than thirty (30) days prior to the
Closing Date, Seller shall deliver to Buyer a schedule allocating the Purchase Price (and any adjustments thereto as determined for U.S.
federal income tax purposes) among the Purchased Assets and Assumed Liabilities (the “Allocation Schedule”). The Allocation
Schedule shall be prepared in accordance with Section 1060 of the Code. The Allocation Schedule shall be deemed final unless Buyer notifies
Seller in writing that Buyer objects to one or more items reflected in the Allocation Schedule within fifteen (15) Business Days after
delivery of the Allocation Schedule to Buyer. In the event of any such objection, Buyer and Seller shall negotiate in good faith to resolve
such dispute. If Buyer and Seller reach an agreement regarding the Allocation Schedule, the Parties shall file all Tax Returns, including
Form 8594 (Asset Acquisition Statement under Code Section 1060), in a manner consistent with the Allocation Schedule and shall not take
any position inconsistent therewith upon examination of any Tax Return, in any Tax refund claim, in any Action related to Taxes, or otherwise
unless otherwise required by applicable Law. If Buyer and Seller are unable to reach a timely resolution of any dispute regarding the
Allocation Schedule, each of the Parties shall be entitled to adopt its own position regarding the Allocation Schedule and to report the
federal, state and local income and other Tax consequences of the purchase and sale contemplated hereby in a manner consistent with its
own position regarding the Allocation Schedule.

 

Section 2.08   Good Faith Deposit.

 

(a)   No later than one (1) Business Day following the date of this Agreement, Buyer shall deposit
(or cause to be deposited) in a trust account maintained on behalf of Seller (and to be designated by Seller prior to the date hereof)
cash in an amount that, when combined with the Good Faith Deposit as defined in, and payable under, the Joe’s APA, equals
$4,850,000 (the “Good Faith Deposit”) to be held in escrow in accordance with the terms
of this Agreement, to be released as provided in Section 2.08(b).

 

(b)   If the Closing occurs, the Good Faith Deposit (and any interest accrued thereon) shall be
transferred to and retained by Seller at the Closing as a credit against the Closing Cash Consideration.
If this Agreement is terminated in accordance with the terms hereof, the Good Faith Deposit (together with any interest accrued thereon)
shall be treated in the manner set forth in ‎Section 10.02(b).

 

Section 2.09  Closing. The closing (the “Closing”) of the purchase
and sale of the Purchased Assets and the assumption of the Assumed Liabilities hereunder shall take place remotely by conference call
and by exchange of signature pages by email or fax as soon as possible following entry of the Sale Order, but in no event later than three
(3) Business Days, after satisfaction of the conditions set forth in ‎Article 8, or at such other time or place as Buyer
and Seller may agree in writing. At the Closing:

 

(a)    Buyer shall deliver to Seller: 

 

    	 	11	 

     

    

 

(i)   the Closing Cash Consideration (less the Good Faith
Deposit as set forth in ‎Section 2.08(b)) plus,
if applicable, any amounts contemplated to be paid to Seller by Section
4.07, by wire transfer of immediately available funds, to the bank account(s) designated
in writing by Seller at least one (1) day prior to the Closing
Date; 

 

(ii)  one or more assignment and assumption agreements, in the form attached hereto as Exhibit
A (the “Assignment and Assumption Agreements”), duly executed by Buyer;

 

(iii)  a Bill of Sale, in the form attached hereto as Exhibit B (the “Bill of Sale”),
duly executed by Buyer;

 

(iv)  instruments of assignment of Trademarks (the “Assignment of Trademarks”),
Domain Names (the “Assignment of Domain Names”), and Other Intellectual Property (the “Assignment of
Other Intellectual Property”) that are included in the Purchased Assets, if any, duly executed by Seller in a form appropriate
for recordation with the appropriate Governmental Authorities in the form of Exhibits C, D, and E respectively, in
each case duly executed by Buyer;

 

(v)   each other Transaction Document to which Buyer is a party, duly executed by Buyer; and

 

(vi)    such other assignments and other good and sufficient instruments of assumption and transfer,
in form satisfactory to Buyer and Seller, as Seller may reasonably request to transfer and assign the Purchased Assets and Assumed Liabilities
to Buyer. 

 

(b)    Seller shall deliver to Buyer: 

 

(i)      the Assignment and Assumption Agreements, duly executed by Seller;

 

(ii)     the Bill of Sale, duly executed by Seller;

 

(iii)    Assignment of Trademarks and Assignment of Domain Names, in each case duly executed by Seller;

 

(iv)    each other Transaction Document to which Seller is a party, duly executed by each applicable
Seller;

 

(v)     certificate of non-foreign status executed by Seller (or, if applicable, a direct or indirect
owner of a Seller) for U.S. federal income tax purposes, prepared in accordance with Treasury Regulation Section 1.1445-2(b) and
a properly executed IRS Form W-9; and

 

(vi)    such other deeds, bills of sale, assignments and other good and sufficient instruments of
conveyance and assignment, in form satisfactory to Buyer and Seller, as Buyer may reasonably request to vest in Buyer all right, title
and interest in, to and under the Purchased Assets.

 

    	 	12	 

     

    

 

Article 3

REPRESENTATIONS AND WARRANTIES OF SELLER

 

Except as set forth in the
Disclosure Schedules, Seller hereby represents and warrants to Buyer as of the date of this Agreement as follows:

 

Section 3.01         
Organization and Qualification. Seller has been duly organized and is
validly existing and in good standing (where applicable) under the Laws of its jurisdiction of incorporation, with the requisite power
and authority to own its properties and conduct its business as currently conducted, except for any failure of good standing as would
not, individually or in the aggregate, have a Material Adverse Effect.

 

Section 3.02         
Corporate Authorization. Subject to entry of the Sale Order, the execution,
delivery and performance by Seller of this Agreement and the consummation of the transactions contemplated hereby have been, or prior
to the Closing will be, duly authorized by all necessary corporate or other action on the part of Seller. Subject to entry of the Sale
Order, Seller has all necessary power and authority to execute and deliver this Agreement and each agreement, certificate, document and
instrument to be executed and delivered by it pursuant to this Agreement, as applicable, and to consummate the transactions contemplated
hereby and thereby and to performs its obligations hereunder and thereunder.

 

Section 3.03         
Execution and Delivery; Enforceability. This Agreement has been duly and
validly executed and delivered by Seller and, subject to the Bankruptcy Court’s entry of the Bid Procedures Order and the Sale Order
and subject to the effect of any Laws relating to bankruptcy, reorganization, insolvency, moratorium, fraudulent conveyance or preferential
transfers, or similar Laws relating to or affecting creditors’ rights generally and subject, as to enforceability, to the effect
of general principles of equity (regardless of whether such enforceability is considered in any Causes of Action in equity or at Law)
(the “Bankruptcy and Equity Exception”) will constitute the valid and binding obligation of Seller, enforceable against
Seller in accordance with its terms.

 

Section 3.04         
Consents and Approvals. No consent, approval, authorization or Order of
or with any third party, or Governmental Authority having jurisdiction over Seller or any of its properties is required for the execution
and delivery by Seller of this Agreement and performance of and compliance by Seller with all of the provisions hereof and the consummation
of the transactions contemplated herein, except (a) for any Transfer Consents, the failure of which to obtain would not, individually
or in the aggregate, be material to the Business or the Purchased Assets, taken as a whole, (b) as set forth on Schedule 3.04,
(c) the entry of the Sale Order and the expiration, or waiver by the Bankruptcy Court, of the fourteen (14) day period set forth in Rules
6004(h) and 3020(e) of the Federal Rules of Bankruptcy Procedure, as applicable, (d) for notices, filings and consents required in connection
with the Chapter 11 Cases; and (e) for such consents, approvals, authorizations and Orders, the failure of which to provide, make or obtain,
would not, individually or in the aggregate, be material to the Business or the Purchased Assets, taken as a whole.

 

    	 	13	 

     

    

 

Section 3.05    No Conflicts. The execution, delivery and performance by Seller of this
Agreement and the other Transaction Documents to which it is or will be a party and the consummation by Seller of the transactions contemplated
hereby and thereby do not and will not (a) conflict with or violate any of the organizational documents of Seller; (b) conflict with or
violate any Law applicable to Seller; (c) result in any breach of, constitute a default (or an event that, with notice or lapse of time
or both, would become a default) under or require any consent of any Person pursuant to, any note, bond, mortgage, indenture, agreement,
lease, license, permit, franchise, instrument, obligation or other contract to which Seller is a party; or (d) subject to entry of the
Sale Order, require any consent or approval of, registration or filing with, or notice to any Governmental Authority, except, in the causes
of clauses (b)-(d), as would not, individually or in the aggregate, be material to the Business or the Purchased Assets, taken as a whole,
or to Seller.

 

Section 3.06    Litigation. Except as set forth on Schedule 3.06, as of the date
hereof, there are no Causes of Action to which Seller is a party pending, or, to the Knowledge of Seller, threatened (a) to restrain or
prevent the transactions contemplated by this Agreement, or (b) otherwise affecting the Purchased Assets. Except as set forth on
Schedule 3.06, Seller is not a party to any outstanding Order relating to the Business.

 

Section 3.07    Title to the Purchased Assets. Seller has good and valid title to all
of the Purchased Assets, and all of the Purchased Assets are free and clear of Encumbrances (other than Permitted Encumbrances). Upon
delivery to Buyer on the Closing Date of the instruments of transfer contemplated by ‎Section 2.09, and subject to the
terms of the Sale Order, Seller will thereby transfer to Buyer, all of Seller’s right, title and interest in and to the Purchased
Assets free and clear of all Encumbrances (other than Permitted Encumbrances).

 

Section 3.08         
Intellectual Property.

 

(a)      Seller exclusively owns all right, title and interest in and to the Intellectual Property
that constitute Purchased Assets (the “Purchased Intellectual Property”). To the Knowledge of Seller, Seller is listed
in the applicable records of the appropriate federal, state, or foreign agency or registry as the sole owner of record for any registered
Purchased Intellectual Property. The Purchased Intellectual Property constitutes all of the Intellectual Property owned by Seller and
its Affiliates that is exclusively used in the Business. Other than as set forth on Schedule 3.08(a), to the Knowledge of Seller,
no third party Intellectual Property is material to the Business as currently conducted. 

 

(b)      Trademarks:

 

(i)       Schedule 2.01(a) contains a complete and accurate list of all registered and applied
for Trademarks, including for each the applicable trademark or service mark, application number, filing date, trademark registration number
and registration date, as applicable, owned by Seller and its Affiliates that is exclusively used in the Business. 

 

(ii)      To the Knowledge of Seller, all of the registered
Trademarks are subsisting and in full force and effect. To the Knowledge of Seller, all necessary
maintenance and renewal documentation and fees in connection with the registered Trademarks have been timely filed with the appropriate
authorities and paid, except as would not reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect.

 

    	 	14	 

     

    

 

(iii)     There are no pending or, to the Knowledge of Seller, threatened oppositions, invalidation
or cancellation proceedings or Causes of Action involving the Trademarks. 

 

(c)     To the Knowledge of Seller, all registered or issued Purchased Intellectual Property is
valid and enforceable, and all the filing, examination, issuance, post-registration, maintenance, renewal, and other fees that have become
due prior to the Closing Date have been paid, in each case except as would not be material to the Business, taken as a whole. 

 

(d)     To the Knowledge of Seller, no third party is infringing, misappropriating, or otherwise
violating any Purchased Intellectual Property. 

 

(e)     To the Knowledge of Seller, neither the Intellectual Property included in the Purchased
Assets, nor the conduct or operation of the Business, infringes, misappropriates or otherwise violates any Intellectual Property rights
of any third party. There is no pending dispute, including any pending claim or, to the Knowledge of Seller, threatened claim, with respect
to the Purchased Intellectual Property challenging the ownership, use, validity or enforceability of any such Intellectual Property. 

 

(f)      Schedule 3.08(f) contains a listing of all Contracts to which Seller is a party and
pursuant to which any third party is granted a right to use any Purchased Intellectual Property, other than non-exclusive licenses
entered into by Seller in the ordinary course of business. Schedule 3.08(f) also contains a listing
of all executory Contracts to which Seller is a party covering the settlement of any claims related to the Purchased Intellectual Property
(such as a co-existence agreement). To the Knowledge of Seller, the Contracts listed on Schedule
3.08(f) remain valid and binding on Seller and, to the Knowledge of Seller, the other parties thereto and/or any successor or assignees.
Except in connection with the Chapter 11 Cases or as listed on Schedule 3.08(f), there is no pending dispute, including any claim
or, to the Knowledge of Seller, threatened claim indicating that Seller or any other party thereto is in material breach or default of
any terms or conditions of such Contracts. 

 

Section 3.09   Taxes.

 

(a)    There are no Encumbrances on any of the Purchased Assets that arose in connection with any
failure (or alleged failure) of Seller to pay any Tax, other than Encumbrances for Taxes not yet due and payable.

 

Section 3.10   Assumed Contracts. Schedule 2.05(a) sets forth a complete list,
as of the date hereof, of each Assumed Contract and the Cure Costs with respect thereto. Except as set forth on Schedule 3.10,
Seller has not assigned, delegated or otherwise transferred to any third party any of its rights or obligations with respect to any such
Contract. Each Assumed Contract is in full force and effect and is a valid and binding obligation of Seller in accordance with its terms
and conditions, in each case except as such enforceability may be limited by the Bankruptcy and Equity Exception. Upon entry of the Sale
Order and Buyer’s payment of the Cure Costs, (a) Seller will not be in breach or default of its obligations under any Assumed Contract,
(b) no condition exists that (either with or without notice or lapse of time or both) would constitute a default by Seller under any Assumed
Contract and (c) to the Knowledge of Seller, no other party to any Assumed Contract is in breach or default thereunder. The Cure Cost
amounts calculated by Seller with respect to each of the Assumed Contract and set forth on Schedule 2.05(a) are, to the Knowledge
of Seller, true and correct.

 

    	 	15	 

     

    

 

Section 3.11   No Other Representations or Warranties. Buyer acknowledges that, except
for the representations and warranties expressly set forth in this ‎Article 3, neither Seller nor any other Person or
representative acting on behalf of Seller or otherwise makes any express or implied representation or warranty with respect to Seller
or with respect to any information provided by or on behalf of Seller to Buyer.

 

Article 4

REPRESENTATIONS AND WARRANTIES OF BUYER

 

Buyer represents and warrants
to Seller as of the date of this Agreement as follows:

 

Section 4.01     Corporate Existence and Power. Buyer is a limited liability company duly
formed, validly existing and in good standing under the laws of the State of New York and has all power and authority to carry on its
business as presently conducted.

 

Section 4.02         
Corporate Authorization. The execution, delivery and performance by Buyer
of this Agreement and all other Transaction Documents to which Buyer is or will be a party and the consummation of the transactions contemplated
hereby and thereby are within the corporate powers of Buyer and have been duly authorized by all necessary corporate action on the part
of Buyer.

 

Section 4.03     Execution and Delivery; Enforceability. This Agreement and all other Transaction
Documents to which Buyer is or will be a party have been duly and validly executed and delivered by Buyer, and constitute the valid and
binding obligation of Buyer, enforceable against Buyer in accordance with its terms subject to the Bankruptcy and Equity Exception.

 

Section 4.04     No Conflicts. The execution, delivery and performance by Buyer of this
Agreement and the other Transaction Documents to which it is or will be a party and the consummation by Buyer of the transactions contemplated
hereby and thereby do not and will not (a) conflict with or violate any of the organizational documents of Buyer; (b) conflict with or
violate any Law applicable to Buyer; (c) result in any breach of, constitute a default (or an event that, with notice or lapse of time
or both, would become a default) under or require any consent of any Person pursuant to, any note, bond, mortgage, indenture, agreement,
lease, license, permit, franchise, instrument, obligation or other contract to which Buyer is a party; or (d) require any consent or approval
of, registration or filing with, or notice to any Governmental Authority, except for such consents or approvals that would not, individually
or in the aggregate, reasonably be expected to have a materially adverse effect on Buyer’s ability to consummate the transactions
contemplated by this Agreement.

 

Section 4.05     Availability of Funds; Solvency. Buyer has and will have through the Closing
unrestricted cash in immediately available funds sufficient to pay all of the Closing Cash Consideration and any other costs, fees and
expenses which may be required to be paid by or on behalf of Buyer under this Agreement and the other Transaction Documents. Notwithstanding
anything to the contrary contained herein, Buyer acknowledges and agrees that its obligations to consummate the transactions contemplated
hereby are not contingent upon its ability to obtain any third party financing. As of the Closing and immediately after consummating the
transactions contemplated by this Agreement and the other transactions contemplated by the Transaction Documents, Buyer and its subsidiaries
(taken as a whole) will not, (a) be insolvent (either because their financial condition is such that the sum of their debts is greater
than the fair value of their assets or because the present fair value of their assets will be less than the amount required to pay their
Liability (calculated as the amount that would reasonably be expected to become an actual and matured Liability) on their debts as they
become absolute and matured); (b) have unreasonably small capital with which to engage in their respective businesses; or (c) have incurred
or plan to incur debts beyond their ability to repay such debts as they become absolute and matured.

 

    	 	16	 

     

    

 

Section 4.06   Litigation. There are no Actions to which Buyer is a party pending, or,
to the knowledge of Buyer, threatened (a) to restrain or prevent the transactions contemplated by this Agreement or any other Transaction
Documents, or (b) that would affect in any material respect Buyer’s ability to perform its obligations under this Agreement or any
other Transaction Documents or to consummate the transactions contemplated hereby or thereby.

 

Section 4.07   Buyer’s Knowledge. As of the date hereof, Buyer is not aware of
(a) any default or breach by Seller under or related to Buyer’s Licenses, or (b) any infringement, misappropriation or other violation
by any third party related to, or arising from, Buyer’s Licenses.

 

Section 4.08   Brokers. No broker, finder or agent will have any claim against Seller
for any fees or commissions in connection with the transactions contemplated by this Agreement or any other Transaction Document based
on arrangements made by or on behalf of Buyer.

 

Section 4.09   Condition of Purchased Assets; Representations. BUYER HAS CONDUCTED
ITS OWN INDEPENDENT REVIEW AND ANALYSIS OF SELLER AND THE BUSINESS, INCLUDING THE OPERATIONS, ASSETS, LIABILITIES, RESULTS OF OPERATIONS,
FINANCIAL CONDITION, SOFTWARE, TECHNOLOGY AND PROSPECTS OF SELLER AND ITS BUSINESS, AND ACKNOWLEDGES THAT IT HAS BEEN PROVIDED ACCESS
TO THE PERSONNEL, PROPERTIES, PREMISES AND RECORDS OF SELLER FOR SUCH PURPOSE. IN ENTERING INTO THIS AGREEMENT, BUYER HAS RELIED SOLELY
UPON ITS OWN INVESTIGATION AND ANALYSIS, AND SELLER’S REPRESENTATIONS AND WARRANTIES SET FORTH IN ARTICLE 3 AND: (A) ACKNOWLEDGES
THAT NEITHER SELLER NOR ANY OF ITS AFFILIATES OR REPRESENTATIVES MAKES OR HAS MADE ANY REPRESENTATION OR WARRANTY, EITHER EXPRESS OR IMPLIED,
AS TO THE ACCURACY OR COMPLETENESS OF ANY OF THE INFORMATION PROVIDED OR MADE AVAILABLE TO BUYER OR ITS REPRESENTATIVES (INCLUDING ANY
INFORMATION PROVIDED OR MADE AVAILABLE TO BUYER IN ANY “DATA ROOM”, EXCEPT AS EXPRESSLY PROVIDED IN ARTICLE 3). EXCEPT
AS SPECIFICALLY SET FORTH IN ARTICLE 3, (I) SELLER MAKES NO REPRESENTATION OR WARRANTY, EXPRESS OR IMPLIED, AT LAW OR IN EQUITY,
IN RESPECT OF OR OTHERWISE IN ANY WAY RELATING TO SELLER OR ITS LIABILITIES OR OPERATIONS, OR ITS BUSINESS, INCLUDING WITH RESPECT TO
VALUE, CONDITION (INCLUDING ENVIRONMENTAL CONDITION) OR PERFORMANCE OR MERCHANTABILITY, NONINFRINGEMENT OR FITNESS FOR ANY PURPOSE (BOTH
GENERALLY OR FOR ANY PARTICULAR PURPOSE) AND WITH RESPECT TO FUTURE REVENUE, PROFITABILITY OR THE SUCCESS OF SELLER AND ITS BUSINESS AND
(II) ANY SUCH OTHER REPRESENTATIONS OR WARRANTIES ARE HEREBY EXPRESSLY DISCLAIMED. BUYER ACKNOWLEDGES THAT, SHOULD THE CLOSING OCCUR,
BUYER SHALL ACQUIRE THE PURCHASED ASSETS, THE ASSUMED LIABILITIES AND THE BUSINESS WITHOUT ANY WARRANTY AS TO MERCHANTABILITY OR FITNESS
THEREOF FOR ANY PARTICULAR PURPOSE, IN AN “AS IS” CONDITION AND ON A “WHERE IS” BASIS. 

 

    	 	17	 

     

    

 

Article 5

COVENANTS OF SELLER

 

Section 5.01   Conduct of the Business.

 

(a)   Except (t) as may be reasonably advisable to carry out any of the transactions contemplated
by the Transaction Documents or as set forth on Schedule 5.01, (u) as may be reasonably advisable to satisfy the cure requirements
of any of the Assumed Contracts (in consultation with Buyer), (v) as consented to by Buyer (which consent shall not be unreasonably withheld,
conditioned or delayed), (w) as expressly permitted pursuant to the Bid Procedures Motion, Bid Procedures Order, and Bid Procedures or
this Agreement, (x) as required or approved by the Bankruptcy Code or any Orders entered by the Bankruptcy Court in the Chapter 11
Cases, including, without limitation, any debtor-in-possession financing order or any order permitting the use of cash collateral, (y)
as otherwise reasonably necessary to comply with applicable Law, or (z) for any actions taken in good faith as reasonably necessary to
respond to COVID-19, from the date hereof until the Closing Date, Seller shall use commercially reasonable efforts to conduct the Business
in the ordinary course of business. In addition, except as otherwise contemplated by the immediately precedent sentence, without the prior
written consent of Buyer (which consent shall not be unreasonably withheld, conditioned or delayed), Seller shall not:

 

(i)     other than in the ordinary course of business, sell, lease, license on an exclusive
basis or otherwise encumber or dispose of any Purchased Assets;

 

(ii)    make any modification, amendment, or extension to, or terminate or reject, or grant or agree
to any renewal of, any Assumed Contract;

 

(iii)   cancel, abandon, or allow to lapse or expire any Purchased Intellectual Property, other
than in response to expiration following the applicable statutory period for protection of registered Intellectual Property in the ordinary
course of business, provided that Seller shall take all commercially reasonable steps, such as payment of fees, to prevent such cancellation,
abandonment or allowance to lapse or expire; 

 

(iv)   waive, cancel, compromise or release any accounts receivable or other payables, or release
any rights or claims of value, in each case, relating to or arising under the Assumed Contracts that is in excess of $10,000;

 

    	 	18	 

     

    

 

(v)    take any action to waive or compromise any material Claims which are included in the Purchased
Assets; or

 

(vi)   agree or commit to do any of the foregoing.

 

Section 5.02 
Access to Information.

 

(a)    From the date of the execution of this Agreement until the Closing Date, Seller will use
commercially reasonable efforts, subject to the terms of the Confidentiality Agreements, (i) to give, on reasonable prior written notice
and during normal business hours, Buyer, its counsel, and financial advisors, reasonable access to the offices, properties, books and
records of such Seller relating (and solely to the extent relating) to the Purchased Assets and (ii) to furnish to Buyer, its counsel,
financial advisors, auditors and other authorized representatives such financial and operating data and other information relating (and
solely to the extent relating) to the Purchased Assets as such Persons may reasonably request. Buyer agrees that any investigation undertaken
pursuant to the access granted under this ‎Section 5.02‎(a) shall be conducted in such a manner
as not to unreasonably interfere with the operation of Seller’s business. Notwithstanding anything to the contrary in this Agreement,
Seller shall not be required to provide access to, or otherwise furnish, any information if Seller determines, in its reasonable discretion,
that (i) such access would be reasonably likely to jeopardize any attorney-client or other similar privilege, (ii) such access would contravene
any applicable Laws, fiduciary duty or binding agreement entered into prior to the date of this Agreement, (iii) the information to be
accessed is pertinent to any existing or potential litigation between Seller or any of their Affiliates, on the one hand, and Buyer or
any of its Affiliates, on the other hand or (iv) any information, guidance or advice received by Seller and
its Affiliates related to the transactions contemplated by this Agreement. Notwithstanding anything in this ‎Section 5.02
to the contrary, Seller shall not be required to grant Buyer access to its Tax Returns for any reason.

 

(b)    All requests for access or information by or on behalf of Buyer shall be submitted to Stifel,
Nicolaus & Co. or such other person(s) as Seller may designate in writing, and none of Buyer or any of its Affiliates or representatives
shall communicate with any other employees or officers of Seller without the prior written consent of Seller. For the avoidance of doubt,
and notwithstanding anything contained herein to the contrary, Buyer shall not have access to personnel records of Seller relating to
individual performance or evaluation records, medical histories or other information related to employees of Seller. 

 

(c)    At and following the Closing, Seller may retain copies of the books and records or any other
materials included, in the Purchased Assets to the extent Seller determines, in its sole discretion, that Seller (i) should retain them
to comply with applicable Law or (ii) may require such copies for Tax purposes.

 

Section 5.03  Update of Disclosure Schedules. Until the Closing Date, Seller may deliver
any new schedules or supplement or amend the Disclosure Schedules with respect to any matter that, if existing, occurring or known as
of the date hereof, would have been required to be set forth or described in the Disclosure Schedules. Any such supplement or amendment
shall be deemed to modify the Disclosure Schedules for purposes of this Agreement, except to the extent that, absent such modification(s)
to the Disclosure Schedules, Seller would then be in breach of the representations, warranties, covenants or other agreements contained
herein such that the condition to Closing set forth in ‎‎‎‎Section 8.02(a) would not then be satisfied; provided,
however, that if the matter being disclosed in such supplement or amendment relates to any of the Buyer’s Licenses, and Buyer
had knowledge of such matter as of the date of this Agreement, such supplement or amendment shall modify the Disclosure Schedules for
all purposes of this Agreement.

 

    	 	19	 

     

    

 

Section 5.04     Use of Name. After the Closing, Seller shall not, and shall cause its
Affiliates not to, use, authorize the use, register, or attempt to register the name “William Rast” as a Trademark, Domain
Name, or any other form of Intellectual Property.

 

Section 5.05     Notices of Certain Events. Seller shall promptly
(and in any event within five (5) Business Days) notify Buyer in writing (which notice shall include, to the extent reasonably practicable,
any relevant details and information in Seller’s possession or control) of (a) the occurrence of any change, effect, event, circumstance,
occurrence or state of facts of which it is or becomes aware, which does, or which could be reasonably be expected to, cause any condition
set forth in ‎‎‎‎Article 8 to fail to be satisfied or which would otherwise prevent, delay or impede the Closing,
(b) any written notice or other communication from any Governmental Authority (other than the Bankruptcy Court) related to or in connection
with the transactions contemplated by this Agreement and (c) the receipt of any notice or other communication from any Person alleging
that the consent of such Person is or may be required in connection with the transactions contemplated by this Agreement. Any required
to provide notice to be provided under this Section 5.05 may be fully satisfied by providing notice to counsel to Buyer at the
email address for such counsel as set forth in Section 11.01. 

 

Article 6

COVENANTS OF BUYER

 

Section 6.01   Confidentiality. Buyer acknowledges and agrees that at any time prior
to the Closing Date and after any termination of this Agreement, the Confidentiality Agreements shall remain in full force and effect
and Buyer and its Affiliates shall remain bound thereby during such periods.

 

Section 6.02   Notices of Certain Events. Buyer shall promptly (and in any event within
five (5) Business Days) notify Seller in writing (which notice shall include, to the extent reasonably practicable, any relevant details
and information in Buyer’s possession or control) of (a) the occurrence of any change, effect, event, circumstance, occurrence or
state of facts of which it is or becomes aware, which does, or which could be reasonably be expected to, cause any condition set forth
in ‎Article 8 to fail to be satisfied or which would otherwise prevent, delay or impede the Closing, (b) any written notice
or other communication from any Governmental Authority (other than in or related to the Bankruptcy Court) related to or in connection
with the transactions contemplated by this Agreement and (c) the receipt of any notice or other communication from any Person alleging
that the consent of such Person is or may be required in connection with the transactions contemplated by this Agreement. Any requirement
to provide notice under this ‎Section 6.02 may be fully satisfied by provided notice to counsel to Seller at the email
address for such counsel as set forth in ‎Section 11.01.

 

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Section 6.03         
Preservation of Books and Records. After the Closing Date, Buyer shall
provide to Seller and its Affiliates and representatives (without charge to Seller other than the costs of copying, if any) reasonable
access to, including the right to make copies of, all books and records included in and otherwise related to the Purchased Assets, to
the extent necessary to permit Seller to determine any matter relating to their respective rights and obligations hereunder or to any
period ending on or before the Closing Date (for example, for purposes of any Tax or accounting audit or any claim or litigation matter)
or otherwise related to the Excluded Assets, for periods prior to the Closing and shall preserve such books and records until the latest
of (a) such period as shall be consistent with Buyer’s records retention policy in effect from time to time, (b) the retention period
required by applicable Law, (c) the conclusion of all bankruptcy proceedings relating to the Chapter 11 Cases, including the closing of
the Chapter 11 Cases and (d) in the case of books and records relating to Taxes, the expiration of the statute of limitations applicable
to such Taxes. Such access shall include access to any information in electronic form to the extent reasonably available. Buyer acknowledges
that Seller has the right to retain originals or copies of all of books and records included in or related to the Purchased Assets for
periods prior to the Closing.

 

Section 6.04         
Insurance. From and after the Closing, the Business, the Purchased Assets,
the Assumed Liabilities, and the operations and assets and Liabilities in respect thereof, shall cease to be insured by Seller’s
or its Affiliates’ insurance policies or by any of their self-insured programs, and neither Buyer nor its Affiliates (including
their respective businesses) shall have any access, right, title or interest to or in any such insurance policies (including to all claims
and rights to make claims and all rights to proceeds) to cover the business of Seller (as acquired and operated by Buyer and its Affiliates
after the Closing), the Purchased Assets, the Assumed Liabilities, or the operations or assets or Liabilities in respect thereof. Prior
to, on or after the Closing, Seller or its Affiliates may amend any insurance policies in the manner they deem appropriate to give effect
to this ‎Section 6.04. From and after the Closing, Buyer shall be responsible for securing all insurance it considers
appropriate for the Business, the Purchased Assets, the Assumed Liabilities, and the operations and assets and Liabilities in respect
thereof.

 

Section 6.05         
Communication. On and after the date hereof and through the Closing Date,
Buyer shall not (and shall not permit any of Buyer’s representatives or Affiliates to) contact or communicate with the employees,
licensees, customers, service providers and vendors of Seller without the prior consultation with and written approval of Seller; provided,
that this ‎‎‎‎Section 6.05 shall not prohibit ordinary course communications, subject to ‎Section 6.01,
that are unrelated to this Agreement or the transactions contemplated hereby.

 

Section 6.06         
Release. Effective as of the Closing, Buyer, on its own behalf and on
behalf of its direct and indirect Affiliates, hereby absolutely, irrevocably and unconditionally releases and forever discharges Seller
and its direct and indirect Affiliates from, and agrees not to assert any cause of action or proceeding with respect to, any losses or
Liabilities whatsoever, of any kind or nature, whether at law or in equity, which have been or could have been asserted against Seller
or its Affiliates, which Buyer or its Affiliates has or ever had, which arises out of or in any way relates to events, circumstances or
actions occurring, existing or taken prior to or as of the Closing Date in respect of Buyer’s Licenses; provided, that the
foregoing release shall not cover any losses or Liabilities arising out of or related to this Agreement or the Transaction Documents.

 

    	 	21	 

     

    

 

Section 6.07    Buyer’s Knowledge. Notwithstanding anything herein to the contrary,
Buyer acknowledges and agrees that, in the event that Buyer has entered into this Agreement with any knowledge by Buyer or any Affiliate
of Buyer of any breach by Seller of any representation, warranty or covenant in this Agreement relating to Buyer’s Licenses, Buyer
shall not have any claim or recourse against Seller or any of its Affiliates with respect to such breach under this Agreement, including
under ‎Article 8 and ‎Article 10.

 

Article 7

COVENANTS OF BUYER AND SELLER

 

Section 7.01    Further Assurances.

 

(a)     At and after the Closing, and without further consideration therefor, Seller and Buyer shall
execute and deliver such further instruments and certificates (including deeds, bills of sale, instruments of conveyance, powers of attorney,
assignments, assumptions and assurances) and use commercially reasonable efforts to take, or cause to be taken, all actions, and do or
cause to be done all things as may be reasonably necessary, to effectuate the purposes and intent of and consummate the transactions contemplated
by this Agreement and the other Transaction Documents. Without limiting the foregoing, as reasonably requested by Buyer and at Buyer’s
sole cost and expense, Seller shall use commercially reasonable efforts to take all actions and execute all required paperwork as reasonably
required to assign, transfer, and convey all Purchased Assets, including, but not limited to, all Purchased Intellectual Property, to
Buyer as of the Closing. Subject to Section 2.05(c), to the extent that any Purchased Intellectual Property has not been assigned, transferred
or otherwise conveyed to Buyer as of the Closing, at Buyer’s sole cost and expense, Seller shall use its commercially reasonable
efforts to execute and deliver such instruments and take such action as Seller and Buyer mutually reasonably determine is necessary to
transfer, convey, and assign such assets to Buyer and to confirm Buyer’s title to or interest in the Purchased Intellectual Property,
to confirm Buyer’s ownership over the Purchased Intellectual Property, and put Buyer in actual possession and control thereof and
to assist Buyer in exercising all rights with respect thereto.

 

(b)     The Parties agree to (and shall cause each of their respective Affiliates to) provide each
other with such information and assistance as is reasonably necessary for the preparation of any Tax Returns or for the defense of any
Tax claim or assessment, whether in connection with an audit or otherwise, including the furnishing or making available on a timely basis
of records, personnel (as reasonably required), books of account, or other necessary materials.

 

Section 7.02   Certain Filings. Seller and Buyer shall use their commercially reasonable
efforts to take, or cause to be taken, all actions and to do, or cause to be done, all things necessary under applicable Law to consummate
and make effective the transactions contemplated by this Agreement, including furnishing all information required by applicable Law in
connection with approvals of or filings with any Governmental Authority, and filing, or causing to be filed, as promptly as practicable,
any required notification and report forms under other applicable competition Laws with the applicable Governmental Authority.

 

    	 	22	 

     

    

 

Section 7.03   Public Announcements. On and after the date hereof and through the Closing
Date, the Parties shall consult with each other before issuing any press release or otherwise making any public statements with respect
to this Agreement or the transactions contemplated hereby, and neither Party shall issue any press release or make any public statement
prior to obtaining, with respect to Seller, Buyer’s, and with respect to Buyer, Seller’s, prior written consent (which consent,
in each case, shall not be unreasonably withheld, conditioned or delayed); provided, however, that that no such prior consultation
or consent shall be required for disclosure by either Party (a) to its current, former or prospective lenders and their respective representatives,
provided that the recipient of such information is subject to a customary confidentiality obligation, (b) in earnings releases
or earnings calls or as otherwise advised by accountants, or (c) as required by applicable Law or applicable securities exchange rules.

 

Section 7.04   Tax Matters.

 

(a)     Allocation of Straddle Period Taxes.

 

(i)   For purposes of this Agreement, in order to apportion appropriately any Taxes relating to a taxable period beginning before
and ending after the day immediately prior to the Closing Date (a “Straddle Period”), the amount of Taxes that are
allocable to the portion of the Straddle Period ending on and including the day immediately prior to the Closing Date shall be:

 

(A)  in the case of Taxes imposed on a periodic basis with respect to the business or assets of a Seller (such as ad valorem
and property Taxes) and exemptions, allowances or deductions that are calculated on an annual basis, such as depreciation, the amount
of such Taxes, exemptions, allowances or deductions for the entire Straddle Period multiplied by a fraction, the numerator of which is
the number of calendar days in the portion of the Straddle Period ending on and including the Closing Date, and the denominator of which
is the number of calendar days in the entire Straddle Period (provided that any Tax exemption or allowance with respect to an annual
period shall be pro-rated on an equal daily basis between the pre-Closing Tax period and the remainder of the Straddle Period); and

 

(B)   in the case of all other Taxes, determined on a “closing of the books basis” as if the taxable period ended
on the Closing Date.

 

(b)    Tax Cooperation. The Parties shall furnish or cause to be furnished to each other,
upon request, and at the sole cost of the requesting Party, as promptly as practicable, such information and assistance relating to the
Purchased Assets as is reasonably necessary for the filing of Tax Returns and the preparation for, or the prosecution or defense of, any
audit, claim, demand, proposed adjustment or deficiency relating to Taxes, and any other matter or proceeding relating to Taxes.

 

Section 7.05    Misallocated Assets. If, following the Closing, Buyer or its Affiliates
own or hold any Excluded Asset, Buyer shall transfer, or shall cause its Affiliate to transfer such Excluded Asset as soon as practicable
to Seller. If, following the Closing, Seller or any of its Affiliates owns any Purchased Asset, Seller shall transfer, or shall cause
their respective Affiliates to transfer, such Purchased Asset as soon as practicable to Buyer or an Affiliate designated by Buyer.

 

    	 	23	 

     

    

 

Section 7.06    Payments from Third Parties after Closing.

 

(a)    The Parties acknowledge and agree that accounts receivable and other receivables arising
under or pursuant to any Assumed Contract (“Receivables”) that relate to any period prior to the Closing Date
are Excluded Assets. From and after the Closing, with respect to Receivables that relate to any period prior to the Closing Date, (i)
to the extent that such Receivables are paid to and actually collected by Buyer or any of its Affiliates, Buyer shall promptly remit,
or cause its Affiliates to promptly remit to Seller such payments in accordance with Section 7.06(b), and (ii) in furtherance of
the foregoing, (A) Seller and its Affiliates shall be entitled to initiate or proceed with any collection efforts with respect to such
pre-Closing Receivables directly from any past or present licensee.

 

(b)    In the event that Seller receives any payment from a third party (other than Buyer or any of its Affiliates) after the Closing
Date pursuant to any of the Assumed Contracts (or with respect to the operation by Buyer of the Business or any Purchased Asset after
the Closing) and to the extent such payment is not made in connection with an Excluded Asset or an Excluded Liability, Seller shall forward
such payment, as promptly as practicable but in any event within thirty (30) days after such receipt, to Buyer (or other entity nominated
by Buyer in writing to Seller) and notify such third party to remit all future payments (in each case, to the extent such payment is in
respect of any post-Closing period with respect to the Business and is not in respect of an Excluded Asset or an Excluded Liability) pursuant
to the Assumed Contracts to Buyer (or such other entity). Notwithstanding anything to the contrary in this Agreement, in the event that
Buyer or any of its Affiliates receives any payment from a third party after the Closing on account of, or in connection with, any Excluded
Asset (which includes, for the avoidance of doubt, any Receivables of the Business with respect to any pre-Closing period), Buyer shall
forward such payment, as promptly as practicable but in any event within thirty (30) days after such receipt, to Seller (or other entity
nominated by Seller in writing to Buyer) and notify such third party to remit all future payments on account of or in connection with
the Excluded Assets to Seller (or such other entity as Seller may designate). For the avoidance of doubt, following the Closing, any fees,
payments or other amounts payable to the Seller by the Buyer in its capacity as licensee under the Buyer’s Licenses that relate
to the provision of any license thereunder prior to the Closing and that remain unpaid as of the Closing shall be paid by Buyer to the
Seller as promptly as practicable.

 

Section 7.07  Bulk Transfer Laws. The Parties intend that pursuant to section 363(f)
of the Bankruptcy Code, the transfer of the Purchased Assets shall be free and clear of any security interests in the Purchased Assets,
including any liens or claims arising out of the bulk transfer Laws, and the Parties shall take such steps as may be necessary or appropriate
to so provide in the Sale Order. In furtherance of the foregoing, each Party hereby waives compliance by the other Parties with the “bulk
sales,” “bulk transfers” or similar Laws and all other similar Laws in all applicable jurisdictions in respect of the
transactions contemplated by this Agreement.

 

Section 7.08  Bankruptcy Court Approval.

 

(a)      Reserved.

 

    	 	24	 

     

    

 

(b)   Debtors and Buyer shall cooperate in good faith to obtain the Bankruptcy Court’s entry
of the Sale Order and any other Order reasonably necessary in connection with the transactions contemplated by this Agreement, including
furnishing affidavits, nonconfidential financial information, or other documents or information for filing with the Bankruptcy Court and
making such advisors of Debtors and Buyer and their respective Affiliates available to testify before the Bankruptcy Court for the purposes
of, among other things, providing adequate assurances of performance by Buyer as required under Section 365 of the Bankruptcy Code, and
demonstrating that Buyer is a “good faith” purchaser under Section 363(m) of the Bankruptcy Code. Buyer agrees that it will
promptly take such actions as are reasonably requested by Seller to assist in obtaining entry of the Bid Procedures Order, the Sale Order,
and any other Order reasonably necessary, consistent with the above.

 

(c)     The Debtors shall give notice under the Bankruptcy Code and the Bankruptcy Rules of the
request for the relief specified in the Bid Procedures and Sale Motion to all Persons entitled to such notice, including all Persons that
have asserted Encumbrances on the Purchased Assets and all non-debtor parties to the Assumed Contracts, and other appropriate notice as
required by the Bankruptcy Rules and the local rules of the Bankruptcy Court, including such additional notice as the Bankruptcy Court
shall direct or as Buyer may reasonably request, and provide appropriate opportunity for hearing, to all parties entitled thereto, of
all motions, orders, hearings or other proceedings in the Bankruptcy Court relating to this Agreement or the transactions contemplated
hereby. Debtors shall be responsible for making all appropriate filings relating to this Agreement with the Bankruptcy Court.

 

(d)     In the event the entry of the Sale Order or any other Orders of the Bankruptcy Court relating
to this Agreement or the transactions contemplated hereby shall be appealed by any Person (or if any petition for certiorari or motion
for reconsideration, amendment, clarification, modification, vacation, stay, rehearing or reargument shall be filed with respect to the
Sale Order or other such Order), the Parties shall each use commercially reasonable efforts to defend such appeal. 

 

(e)     The Debtors and Buyer acknowledge that this Agreement and the transactions contemplated
hereby are subject to (i) entry of the Sale Order and (ii) the consideration by the Debtors and Seller of higher or better competing bids
(whether through any and all types of consideration, including, without limitation, cash, assumed liabilities or credit bid) in respect
of a sale, reorganization, or other disposition of the Debtors or Seller, the Business or the Purchased Assets. In the event of any discrepancy
between this Agreement and the Bid Procedures Order and the Sale Order, the Bid Procedures Order and the Sale Order shall govern.

 

(f)      Notwithstanding anything to the contrary herein, from the date hereof until
the transactions contemplated hereby are consummated, Buyer agrees and acknowledges that Seller, Debtors and their Affiliates, including
through their representatives, are and may continue soliciting and/or responding to inquiries, proposals or offers from third parties
in connection with any Alternative Transaction, including, without limitation, inquiries, proposals or offers related to the Purchased
Assets, and may facilitate (and perform any and all other acts related thereto), including, without limitation, furnishing any information
(subject to entering into a customary confidentiality agreement) with respect to, any effort or attempt by any Person to seek to do any
of the foregoing in connection with an Alternative Transaction. 

 

    	 	25	 

     

    

 

(g)   The Sale Order shall, among other things, (i) approve, pursuant to sections 105, 363, and
365 of the Bankruptcy Code, (A) the execution, delivery and performance by Seller of this Agreement, (B) the sale of the Purchased Assets
to Buyer on the terms set forth herein and free and clear of all Encumbrances (other than Encumbrances included in the Assumed Liabilities
and Permitted Encumbrances), and (C) the performance by Debtors of their respective obligations under this Agreement; (ii) authorize and
empower Seller to assume and assign to Buyer the Assumed Contracts; (iii) find that Buyer is a “good faith” buyer within the
meaning of section 363(m) of the Bankruptcy Code, find that Buyer is not a successor to any Seller, and grant Buyer the protections of
section 363(m) of the Bankruptcy Code; (iv) find that Buyer shall have no Liability or responsibility for any Liability or other obligation
of Seller arising under or related to the Purchased Assets other than as expressly set forth in this Agreement, including successor or
vicarious Liabilities of any kind or character, including any theory of antitrust, successor, or transferee Liability, labor law, de facto
merger, or substantial continuity; (v) find that Buyer has provided adequate assurance (as that term is used in section 365 of the Bankruptcy
Code) of future performance in connection with the assumption of the Assumed Contracts; and (vi) find that Buyer shall have no Liability
for any Excluded Liability.

 

(h)    Debtors shall comply with the Milestones.

 

(i)     If an Auction is conducted, and Buyer is not the Successful Bidder at the Auction but is
the next highest bidder after the Successful Bidder at the Auction, Buyer shall serve as a Backup Bidder and keep its bid to consummate
the transactions contemplated by this Agreement on the terms and conditions set forth in this Agreement (as the same may be improved upon
in the Auction) open and irrevocable, notwithstanding any right of Buyer to otherwise terminate this Agreement pursuant to ‎Article 10
hereof, until the earlier of (i) the Backup Bid Expiration Date (as defined in the Bid Procedures) or (ii) the first Business Day after
the closing of a transaction with a Successful Bidder for the Purchased Assets that is not Buyer; provided, however, that
if prior to the Backup Bid Expiration Date, a Successful Bidder for the Purchased Assets that is not Buyer fails to consummate its transaction
as a result of a breach or failure to perform on the part of such Successful Bidder, or because a condition in such Successful Bidder’s
purchase agreement cannot otherwise be met, and the purchase agreement with such Successful Bidder is terminated, Buyer (as the Backup
Bidder) will be deemed to have the new prevailing bid, and Seller will be authorized, without further order of the Bankruptcy Court, to,
and Buyer (as the Backup Bidder) shall, subject to the terms and conditions of this Agreement, consummate the transactions contemplated
by this Agreement by the later of (x) ten (10) days of becoming the Successful Bidder and (ii) the Backup Bid Expiration Date, on the
terms and conditions set forth in this Agreement (as the same may be improved upon in the Auction).

 

Article 8

CONDITIONS TO CLOSING

 

Section 8.01   Conditions to Obligations of Buyer and Seller. The obligations of each
of Buyer and Seller to consummate the Closing are subject to the satisfaction or valid waiver at or prior to the Closing of the following
conditions:

 

    	 	26	 

     

    

 

(a)    no provision of any applicable Law and no judgment, injunction or Order shall then be in
effect prohibiting or making illegal the consummation of the Closing; and

 

(b)    the Bankruptcy Court shall have entered the Sale Order and the Sale Order shall be a Final
Order.

 

Section 8.02  Conditions to Obligation of Buyer. The obligation of Buyer to consummate
the Closing is subject to the satisfaction (or valid waiver) at or prior to the Closing of the following further conditions:

 

(a)     (i) each of the representations and warranties of Seller contained in ‎‎‎‎Section 3.01,
‎‎‎‎Section 3.02 and
‎Section 3.03 shall be true and correct in all respects (except for any failure to be so true and correct that
is de minimis in nature) on and as of the date hereof and on and as of the Closing Date with the same effect as though such representations
and warranties had been made on and as of the Closing Date (provided that representations and warranties which speak to a specified
date shall speak only as of such date) and (ii) each other representation and warranty of Seller contained in ‎‎‎‎Article 3
shall be true and correct on and as of the date hereof and as of Closing Date with the same effect as though such representations and
warranties had been made on and as of the Closing Date (provided that representations and warranties which speak to a specified date shall
speak only as of such date) except where the failure to be so true and correct (without giving effect to any limitation or qualification
as to “materiality” (including the word “material”) or “Material Adverse Effect” or other similar
term set forth therein) would not, individually or in the aggregate, have a Material Adverse Effect and Buyer shall have received a certificate
of the Company certifying as to the matters set forth in this ‎‎‎‎Section 8.02(a)
signed by a duly authorized representative of the Company;

 

(b)     the material covenants and agreements that Seller is required
to perform or to comply with pursuant to this Agreement at or prior to the Closing shall have been performed and complied with in all
material respects and Buyer shall have received a certificate of Seller to such effect signed by
a duly authorized representative of Seller; and

 

(c)    the closing of the transactions contemplated by that certain Amended and Restated Asset Purchase Agreement, dated as of
September 23, 2021, by and between Centric Brands LLC, a Delaware limited liability company, and Joe’s Holdings LLC, a Delaware
limited liability company (as amended, restated, supplemented, or otherwise modified from time to time in accordance with the terms thereof,
the “JJ Asset Purchase Agreement”).

 

Section 8.03   Conditions to Obligation of Seller. The obligation of Seller to consummate
the Closing is subject to the satisfaction (or valid waiver) at or prior to the Closing of the following further conditions:

 

(a)    the representations and warranties of Buyer contained in ‎Article 4
shall be true and correct on and as of the Closing Date with the same effect as though such representations and warranties had been made
on and as of the Closing Date (provided that representations and warranties which speak to a specified date shall speak only as
of such date) except where the failure to be so true and correct (without giving effect to any limitation or qualification as to “materiality”
(including the word “material”) or similar term set forth therein) would not, individually or in the aggregate, prevent, materially
impede or delay the consummation of the Closing in accordance with its terms and Seller shall have received a certificate of Buyer to
such effect signed by a duly authorized officer of Buyer; and 

 

    	 	27	 

     

    

 

(b)   the material covenants and agreements that Buyer is required to perform or to comply with
pursuant to this Agreement at or prior to the Closing shall have been performed and complied with in all material respects and Seller
shall have received a certificate of Buyer to such effect signed by a duly authorized officer of Buyer.

 

Article 9

SURVIVAL

 

Section 9.01  Survival. The Parties, intending to modify any applicable statute of limitations,
agree that (a) (i) the representations and warranties in this Agreement and in any certificate delivered pursuant hereto and (ii) the
covenants in this Agreement only requiring performance prior to the Closing shall, in each case, terminate and be of no further force
and effect effective as of the Closing and shall not survive the Closing for any purpose, and thereafter there shall be no Liability on
the part of, nor shall any claim be made by or on behalf of, any Party or any Party’s Affiliates in respect thereof and (b) the
covenants in this Agreement that contemplate performance at or after the Closing or expressly by their terms survive the Closing shall
survive the Closing in accordance with their respective terms (the “Surviving Post-Closing Covenants”). Except with
respect to the Surviving Post-Closing Covenants, following the Closing, no other remedy shall be asserted or sought by Buyer or Seller,
and neither Seller nor Buyer shall cause its Affiliates to assert or seek any other remedy, against Seller or any of its Affiliates under
any contract, misrepresentation, tort, strict liability, or statutory or regulatory Law or theory or otherwise, all such remedies being
hereby knowingly and expressly waived and relinquished to the fullest extent permitted under applicable law.

 

Article 10

TERMINATION

 

Section 10.01     
Grounds for Termination. This Agreement may be terminated at any time
prior to the Closing:

 

(a)   by mutual written agreement of Seller and Buyer;

 

(b)   by either Seller or Buyer, if the Closing shall not have been consummated on or before November 30, 2021 (the “End
Date”); provided, however, that the right to terminate this Agreement pursuant to this ‎Section 10.01(b)
shall not be available to a Party whose breach of any of its representations, warranties, covenants or agreements contained herein has
been the primary cause of the failure of the Closing to occur on or before the End Date;

 

(c)   by either Seller or Buyer, if at the end of the Auction for the Purchased Assets (if any),
Buyer is not determined by the Debtors to be either the “Successful Bidder” or “Next-Highest Bidder” (each as
defined in the Bid Procedures Order);

 

    	 	28	 

     

    

 

(d)      by Seller, if Seller is not then in material breach of its obligations under this Agreement
and Buyer breaches or fails to perform any of its representations, warranties, covenants or agreements contained in this Agreement and
such breach or failure to perform (i) would prevent the satisfaction of a condition set forth in ‎‎‎‎Section 8.01
or ‎‎‎‎Section 8.03,
(ii) cannot be, or has not been, cured within ten (10) Business Days following delivery of written notice to Buyer of such breach or failure
to perform and (iii) has not been waived by Seller;

 

(e)      by Buyer, if Buyer is not then in material breach of its obligations under this Agreement
and Seller breaches or fails to perform any of its representations, warranties, covenants or agreements contained in this Agreement and
such breach or failure to perform (i) would prevent the satisfaction of a condition set forth in ‎‎‎‎Section 8.01
or ‎‎‎‎Section 8.02,
(ii) cannot be, or has not been, cured within ten (10) Business Days following delivery of written notice to the Company of such breach
or failure to perform and (iii) has not been waived by Buyer;

 

(f)       by either Seller or Buyer upon the conversion of any of Seller’s Chapter 11 Cases
to cases under Chapter 7 of the Bankruptcy Code, the dismissal of any of Seller’s Chapter 11 Cases, or if a trustee or examiner
with expanded powers to operate or manage the financial affairs of Seller is appointed;

 

(g)      by either Seller or Buyer, if the Bankruptcy Court enters a final, non-appealable order
that precludes the consummation of the transactions contemplated hereby on the terms and conditions set forth in this Agreement;

 

(h)      by either Seller or Buyer, if any court of competent jurisdiction or other competent Governmental
Authority shall have enacted or issued a Law or decree or taken any other action permanently restraining, enjoining or otherwise prohibiting
the consummation of the transactions contemplated by this Agreement and such Law or decree or other action shall have become final and
non-appealable; provided, however, that the right to terminate this Agreement under this ‎Section 10.01(h)
shall not be available to a Party if the failure to consummate the Closing because of such action by a Governmental Authority shall be
due to the failure of such Party to have fulfilled, in any material respect, any of its obligations under this Agreement;

 

(i)       by either Seller or Buyer, if the Bankruptcy Court enters an order approving an Alternative
Transaction with one or more Persons other than Buyer;

 

(j)       by Seller, if Seller or its board of directors (or similar governing body), based on the
advice of counsel, reasonably determines that proceeding with the transactions contemplated by this Agreement or failing to terminate
this Agreement would be inconsistent with its or such Person’s or body’s fiduciary duties or applicable law; or

 

(k)      by Buyer, in the event of the termination of the JJ Asset Purchase Agreement (as defined above).

 

The Party desiring to terminate
this Agreement pursuant to this ‎Section 10.01 (other than pursuant to ‎Section 10.01(a)) shall give written
notice of such termination to the other Party in accordance with ‎Section 11.01.

 

    	 	29	 

     

    

 

Section 10.02   
Effect of Termination.

 

(a)    If this Agreement is terminated as permitted by ‎Section 10.01,
(i) this Agreement shall become null and void and of no further force and except, except for the provisions of Sections 2.08,
‎6.01, ‎10.03, ‎Article 11 and this ‎Section 10.02,
which shall survive such termination of this Agreement and (ii) no Party (nor any stockholder, director, officer, employee, agent, consultant
or representative of any such Party) shall thereafter have any Liability hereunder; provided, nothing in this ‎Section 10.02
shall be deemed to release any Party from any Liability (x) for any breach of any covenants contained in this Agreement occurring prior
to its termination and (y) that may otherwise be provided in, or contemplated by, the provisions of ‎Section 2.08
or 10.02(b). 

 

(b)    If this Agreement is terminated pursuant to ‎‎Section 10.01(d),
the Good Faith Deposit (together with any interest accrued thereon) shall be retained by Debtors for their own account as damages, provided
that, Buyer and Seller agree that, in addition to retaining the Good Faith Deposit, Debtors shall have the right to seek any additional
damages and remedies (whether under this Agreement or otherwise) which may be permitted at Law or in equity following such termination.
If this Agreement is terminated pursuant to any provision of ‎‎Section 10.01
(other than ‎‎‎‎‎Section 10.01(d)), Debtors shall promptly (but in any event within
two (2) Business Days of such termination) return the Good Faith Deposit (together with any interest accrued thereon) to Buyer by wire
transfer of immediately available funds.

 

Section 10.03  Costs and Expenses. Except as otherwise expressly provided in this Agreement,
including as set forth in ‎Section 10.02(b) whether or not the transactions contemplated by this Agreement are consummated,
all costs and expenses incurred in connection with this Agreement shall be paid by the Party incurring such cost or expense; provided,
however, that all Cure Costs shall be paid by Buyer.

 

Article 11

MISCELLANEOUS

 

Section 11.01     
Notices. All notices, requests and other communications to any Party hereunder
shall be in writing and shall be delivered to the addresses set forth below (or pursuant to such other address(es) as may be designated
in writing by the Party to receive such notice):

 

if to Buyer:

 

JJWHP, LLC

530 Fifth Avenue

Floor 25

New York, NY 10036

Attention: Effy Zinkin, Esq.

Email: EZinkin@WHP-Global.com 

 

with a copy, which shall not
constitute notice, to:

 

Weil, Gotshal & Manges LLP

767 Fifth Avenue

New York, NY 10153

Attention: Matt Barr and Gavin Westerman

Email: matt.barr@weil.com and gavin.westerman@weil.com

 

    	 	30	 

     

    

  

if to Seller, to:

 

Sequential Brands Group, Inc.

1407 Broadway

38th Floor

New York, NY 10018

Attention: Eric Gul

Email: EGul@sbg-ny.com

 

with a copy, which shall not
constitute notice, to:

 

Gibson, Dunn & Crutcher LLP

200 Park Avenue

New York, New York 10166

Attention: Joshua Brody, Lilit Voskanyan,
Jason Zachary Goldstein

		Email:	jbrody@gibsondunn.com

lvoskanyan@gibsondunn.com

jgoldstein@gibsondunn.com

 

All such notices, requests
and other communications shall be deemed received (a) if delivered prior to 5:00 p.m. New York time on a day which is a Business Day,
then on such date of delivery if delivered personally, or, if by e-mail, upon written confirmation of delivery by e-mail (which may be
electronic), and if delivered after 5:00 p.m. New York time (whether personally or by email) then on the next succeeding Business Day,
(b) on the first (1st) Business Day following the date of dispatch if delivered utilizing a next-day service by a recognized next-day
courier or (c) on the earlier of confirmed receipt or the fifth (5th) Business Day following the date of mailing if delivered by registered
or certified mail, return receipt requested, postage prepaid.

 

Section 11.02     
Amendments and Waivers.

 

(a)     Any provision of this Agreement may be amended or waived if, but only if, such amendment
or waiver is in writing and is signed by each of Buyer and Seller. 

 

(b)     No failure or delay by any Party in exercising any right, power or privilege hereunder shall
operate as a waiver thereof nor shall any single or partial exercise thereof preclude any other or further exercise thereof or the exercise
of any other right, power or privilege. The rights and remedies herein provided shall be cumulative and not exclusive of any rights or
remedies provided by Law.

 

Section 11.03     
Successors and Assigns. The provisions of this Agreement shall be binding
upon and inure to the benefit of the Parties and their respective successors and assigns. Buyer, on the one hand, may not assign, delegate
or otherwise transfer any of its rights or obligations under this Agreement without the prior written consent of Seller, and Seller, on
the other hand, may not assign, delegate or otherwise transfer any of their respective rights or obligations under this Agreement without
the prior written consent of Buyer; provided, however, that Buyer may assign any or all of its rights and obligations under
this Agreement without the prior written consent of Seller to one or Affiliates of Buyer, provided that no such assignment will relieve
Buyer of its obligations hereunder. Any attempted assignment in violation of this ‎Section 11.03 shall be null and void,
ab initio.

 

    	 	31	 

     

    

 

Section 11.04     
Governing Law. This Agreement shall be governed by and construed in accordance
with the Laws of the State of Delaware, without regard to the conflicts of law rules of such State.

 

Section 11.05     
Jurisdiction. Without limiting any Party’s right to appeal any order
of the Bankruptcy Court, (i) the Bankruptcy Court will retain exclusive jurisdiction to enforce the terms of this Agreement and to
decide any claims or disputes which may arise or result from, or be connected with, this Agreement, any breach or default hereunder, or
the transactions contemplated hereby, and (ii) any and all proceedings related to the foregoing will be filed and maintained only
in the Bankruptcy Court, and the Parties hereby consent to and submit to the jurisdiction and venue of the Bankruptcy Court for such purposes
and will receive notices at such locations as indicated in Section 11.01; provided, however, that if the Chapter
11 Cases have been closed pursuant to Section 350 of the Bankruptcy Code, the Parties agree to unconditionally and irrevocably submit
to the exclusive jurisdiction of the United States District Court for the Southern District of New York, or in the event (but only
in the event) that such court does not have subject matter jurisdiction over such Action, in the Supreme Court of the State of New York,
New York County, for the resolution of any such claim or dispute. The Parties hereby irrevocably waive, to the fullest extent permitted
by applicable Law, any objection which they may now or hereafter have to the laying of venue of any such Action brought in such court
or any defense of inconvenient forum for the maintenance of such dispute. Each of the Parties agrees that a judgment in any such dispute
may be enforced in other jurisdictions by suit on the judgment or in any other manner provided by Law. Process in any such Action may
be served on any party anywhere in the world, whether within or without the jurisdiction of the Bankruptcy Court, the United States District
Court for the District of New York or any state court of the State of New York. Without limiting the foregoing, each Party agrees that
service of process on such Party as provided in ‎Section 11.01 shall be deemed effective service of process on such Party.

 

Section 11.06     
WAIVER OF JURY TRIAL. TO THE EXTENT NOT PROHIBITED BY APPLICABLE LAW THAT
CANNOT BE WAIVED, EACH PARTY HEREBY WAIVES, AND COVENANTS THAT IT WILL NOT ASSERT (WHETHER AS PLAINTIFF, DEFENDANT OR OTHERWISE), ANY
RIGHT TO TRIAL BY JURY IN ANY FORUM IN RESPECT OF ANY ISSUE, CLAIM, DEMAND, ACTION OR CAUSES OF ACTION ARISING IN WHOLE OR IN PART UNDER,
RELATED TO, BASED ON OR IN CONNECTION WITH THIS AGREEMENT OR ANY ANCILLARY DOCUMENT OR THE SUBJECT MATTER HEREOF OR THEREOF, WHETHER NOW
EXISTING OR HEREAFTER ARISING AND WHETHER SOUNDING IN TORT OR CONTRACT OR OTHERWISE. ANY PARTY HERETO MAY FILE AN ORIGINAL COUNTERPART
OR A COPY OF THIS SECTION 11.06 WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF EACH SUCH PARTY TO THE WAIVER OF ITS RIGHT
TO TRIAL BY JURY.

 

    	 	32	 

     

    

 

Section 11.07     
Counterparts; Third Party Beneficiaries. This Agreement may be signed
in any number of counterparts, each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon
the same instrument. This Agreement shall become effective when each Party shall have received a counterpart hereof signed by the other
Party. Delivery of a .pdf version of one or more signatures to this Agreement shall be deemed adequate delivery for purposes of this Agreement.
No other provision of this Agreement is intended to confer upon any Person other than the Parties any rights, benefits, Causes of Action
or remedies hereunder.

 

Section 11.08     
Specific Performance. It is understood and agreed by the Parties that
money damages (even if available) would not be a sufficient remedy for any breach of this Agreement by Seller or Buyer and as a consequence
thereof, Seller and Buyer shall each be entitled to seek specific performance and injunctive or other equitable relief as a remedy for
any such breach or threatened breach in addition to any other remedy to which such Party may be entitled in Law or in equity, including
an Order of the Bankruptcy Court or other court of competent jurisdiction requiring Buyer or Seller, as may be applicable, to comply promptly
with any of their obligations hereunder. Each of the Parties agrees that it will not oppose the granting of an injunction, specific performance
and other equitable relief on the basis that the other Party has an adequate remedy at Law or that any award of specific performance is
not an appropriate remedy for any reason at Law or in equity. Any Party seeking an injunction or injunctions to prevent breaches of this
Agreement and to enforce specifically the terms and provisions of this Agreement shall not be required to provide any bond or other security
in connection with such Order.

 

Section 11.09     
Entire Agreement. This Agreement and the other Transaction Documents (together
with the Schedules and Exhibits hereto and thereto), and the Confidentiality Agreements, constitute the entire agreement between the Parties
with respect to the subject matter hereof and thereof and supersede all prior agreements and understandings, both oral and written, between
the Parties with respect to such subject matter. No Party to this Agreement shall be liable or bound to any other Party in any manner
by any representations, warranties, covenants or agreements relating to such subject matter except as specifically set forth herein and
therein. In the event an ambiguity or question of intent or interpretation arises with respect to this Agreement, the terms and provisions
of the execution version of this Agreement will control and prior drafts of this Agreement and the documents referenced herein will not
be considered or analyzed for any purpose (including in support of parol evidence proffered by any Person in connection with this Agreement),
will be deemed not to provide any evidence as to the meaning of the provisions hereof or the intent of the Parties with respect hereto
and will be deemed joint work product of the Parties.

 

Section 11.10     
No Strict Construction. Buyer, on the one hand, and Seller, on the other
hand, participated jointly in the negotiation and drafting of this Agreement, and, in the event an ambiguity or question of intent or
interpretation arises, this Agreement shall be construed as jointly drafted by Buyer, on the one hand, and Seller, on the other hand,
and no presumption or burden of proof shall arise favoring or disfavoring any Party by virtue of the authorship of any provision of this
Agreement. Without limitation as to the foregoing, no rule of strict construction construing ambiguities against the draftsperson shall
be applied against any Person with respect to this Agreement.

 

Section 11.11     
Severability. If any term, provision, covenant or restriction of this
Agreement is held by a court of competent jurisdiction or other authority to be invalid, void or unenforceable, the remainder of the terms,
provisions, covenants and restrictions of this Agreement shall remain in full force and effect and shall in no way be affected, impaired
or invalidated so long as the economic or legal substance of the transactions contemplated hereby is not affected in any manner materially
adverse to any Party. Upon such a determination, the Parties shall negotiate in good faith to modify this Agreement so as to effect the
original intent of the Parties as closely as possible in a mutually acceptable manner in order that the transaction contemplated hereby
be consummated as originally contemplated to the fullest extent possible.

 

    	 	33	 

     

    

 

Section 11.12     
Disclosure Schedules. The representations and warranties of Seller set
forth in this Agreement are made and given subject to the disclosures in the Disclosure Schedules. Where a reference is made only to a
particular disclosed document, the full contents of the document are deemed to be disclosed. Inclusion of information in the Disclosure
Schedules will not be construed as an admission that such information is material to the business, operations of condition (financial
or otherwise) of Seller or their respective businesses, in whole or in part, or as an admission of Liability or obligation of Seller to
any third Person. The specific disclosures set forth in the Disclosure Schedules have been organized to correspond to section references
in this Agreement to which the disclosure is most likely to relate, together with appropriate cross-references when disclosure is applicable
to other sections of this Agreement; provided, however, that any disclosure in any section of the Disclosure Schedules will
apply to and will be deemed to be disclosed in any other section of the Disclosure Schedules, so long as the applicability of such disclosure
is reasonably apparent on its face. It is understood and agreed that the specification of any dollar amount in the representations and
warranties or covenants contained in this Agreement or the inclusion of any specific item in the Disclosure Schedules is not intended
to imply that such amounts or higher or lower amounts, or the items so included or other items, are or are not material, and no Party
or other Person shall use the fact of the setting of such amounts or the fact of the inclusion of any such item in the Disclosure Schedules
in any dispute or controversy as to whether any obligation, item or matter not described in this Agreement or included in the Disclosure
Schedules is or is not material for purposes of this Agreement. Nothing in this Agreement (including the Disclosure Schedules) shall be
deemed an admission by either Party or any of its Affiliates, in any Causes of Action, that such Party or any such Affiliate, or any third
party, is or is not in breach or violation of, or in default in, the performance or observance of any term or provisions of any Contract
or Law.

 

[Signature Pages Follow.]

 

 

 

    	 	34	 

     

    

 

IN WITNESS WHEREOF,
the Parties have caused this Agreement to be duly executed by their respective authorized officers as of the day and year first above
written.

 

 

 

william
rast licensing, llc

 

By: /s/ Lorraine DiSanto

Name: Lorraine DiSanto

Title: CFO

 

    [Signature Page to Asset Purchase Agreement]

     

    

 

 

 

 

JJWHP, LLC

 

By: /s/ Yehuda Shmidman

Name: Yehuda Shmidman

Title: Chief Executive Officer

 

 

    [Signature Page to Asset Purchase Agreement]EX-4.1

 Exhibit 4.1 

SPECIMEN UNIT CERTIFICATE 

NUMBER UNITS U- 

SEE REVERSE FOR                  ALSP Orchid Acquisition Corporation I

 CERTAIN 
 DEFINITIONS 

CUSIP: G0231L 115 
 UNITS
CONSISTING OF ONE CLASS A ORDINARY SHARE AND ONE HALF OF ONE 
 REDEEMABLE WARRANT TO PURCHASE ONE CLASS A ORDINARY SHARE 

THIS CERTIFIES THAT                  is the owner of Units. 

Each Unit (“Unit”) consists of one Class A ordinary share, par value $0.0001 per share (“Ordinary Shares”), of ALSP
Orchid Acquisition Corporation I, a Cayman Islands exempted company (the “Company”), and one half of one redeemable warrant (the “Warrant”). Each whole Warrant entitles the holder to purchase one Ordinary
Share for $11.50 per share (subject to adjustment). Only whole Warrants are exercisable. Each whole Warrant will become exercisable thirty (30) days after the Company’s completion of a merger, share exchange, asset acquisition, share
purchase, reorganization or other similar business combination with one or more businesses (each a “Business Combination”), and will expire unless exercised before 5:00 p.m., New York City Time, on the date that is five
(5) years after the date on which the Company completes its initial Business Combination, or earlier upon redemption or liquidation (the “Expiration Date”). The Ordinary Shares and Warrants comprising the Units represented by
this certificate are not transferable separately prior to                , 2021, unless Stifel, Nicolaus & Company, Incorporated and Nomura Securities
International, Inc. elect to allow separate trading earlier, subject to the Company’s filing of a Current Report on Form 8-K with the Securities and Exchange Commission containing an audited
balance sheet reflecting the Company’s receipt of the gross proceeds of the Company’s initial public offering and issuing a press release announcing when separate trading will begin. No fractional Warrants will be issued upon separation of
the Units. The terms of the Warrants are governed by a Warrant Agreement, dated as of                 , 2021, between the Company and Continental Stock
Transfer & Trust Company, as Warrant Agent, and are subject to the terms and provisions contained therein, all of which terms and provisions the holder of this certificate consents to by acceptance hereof. Copies of the Warrant Agreement
are on file at the office of the Warrant Agent at 1 State Street, 30th Floor, New York, New York 10004, and are available to any Warrant holder on written request and without cost. 

Upon the consummation of the Business Combination, the Units represented by this certificate will automatically separate into the Class A Ordinary Shares
and Warrants comprising such Units. 
 This certificate is not valid unless countersigned by the Transfer Agent and Registrar of the Company. 

This certificate shall be governed by and construed in accordance with the internal laws of the State of New York. 

Witness the facsimile signatures of its duly authorized officers. 
  

					
	By                                      
                                         
                                    	  	        	  	  

	      Chief Executive Officer	  		  	Chief Financial Officer

  
 1 

 ALSP Orchid Acquisition Corporation I 

The Company will furnish without charge to each unitholder who so requests, a statement of the powers, designations, preferences and relative,
participating, optional or other special rights of each class of shares or series thereof of the Company and the qualifications, limitations or restrictions of such preferences and/or rights. 

The following abbreviations, when used in the inscription on the face of this certificate, shall be construed as though they were written out
in full according to applicable laws or regulations: 
  

													
	TEN COM —	 	as tenants in common	  	UNIF GIFT MIN ACT	 	—	 	Custodian	  	
							
		 		  		 		 	  
	 		  	  

		 		  		 		 	(Cust)	 		  	(Minor)
					
	TEN ENT —	 	as tenants by the entireties	  		 		 	under Uniform Gifts to Minors Act
					
		 		  		 		 	  

		 		  		 		 	(State)
							
	JT TEN    —	 	as joint tenants with right of survivorship and not as tenants in common	  		 		 		 		  	

 Additional abbreviations may also be used though not in the above list. 

  
 2 

 For value received, hereby sells, assigns and transfers unto 

PLEASE INSERT SOCIAL SECURITY OR OTHER IDENTIFYING NUMBER OF ASSIGNEE 

(PLEASE PRINT OR TYPEWRITE NAME AND ADDRESS, INCLUDING ZIP CODE, OF ASSIGNEE) 

Units represented by the within Certificate, and do hereby irrevocably constitute and appoint Attorney to transfer the said Units on the books of the within
named Company with full power of substitution in the premises. 
  

			
	Dated	  	  

		  	Notice: The signature to this assignment must correspond with the name as written upon the face of the certificate in every particular, without alteration or enlargement or any change whatever.
		
	Signature(s) Guaranteed:	  	
		
	  
	  	
	THE SIGNATURE(S) MUST BE GUARANTEED BY AN ELIGIBLE GUARANTOR INSTITUTION (BANKS, STOCKBROKERS, SAVINGS AND LOAN ASSOCIATIONS AND CREDIT UNIONS WITH MEMBERSHIP IN AN APPROVED SIGNATURE GUARANTEE MEDALLION PROGRAM, PURSUANT TO S.E.C.
RULE 17Ad-15 OR ANY SUCCESSOR RULES).	  	

 In each case, as more fully described in the Company’s final prospectus
dated                     , 2021, the holder(s) of this certificate shall be entitled to receive a
pro-rata portion of certain funds held in the trust account established in connection with the Company’s initial public offering only in the event that (i) the Company redeems the Ordinary Shares
sold in its initial public offering and liquidates because it does not consummate an initial business combination within the period of time set forth in the Company’s amended and restated memorandum and articles of association, as the same may
be amended from time to time (including the extensions described therein), (ii) the Company redeems the Ordinary Shares sold in its initial public offering in connection with a shareholder vote to amend the Company’s amended and restated
memorandum and articles of association (A) that would modify the substance or timing of the Company’s obligation to provide holders of the Ordinary Shares the right to have their shares redeemed in connection with the Company’s
initial business combination or to redeem 100% of the Ordinary Shares if the Company does not complete its initial business combination within the time period set forth therein (including the extensions described therein) or (B) with respect to
any other provision relating to the rights of holders of the Ordinary Shares, or (iii) if the holder(s) seek(s) to redeem for cash his, her or its respective Ordinary Shares in connection with a tender offer (or proxy solicitation, solely in
the event the Company seeks shareholder approval of the proposed initial business combination) setting forth the details of a proposed initial business combination. In no other circumstances shall the holder(s) have any right or interest of any kind
in or to the trust account. 

  
 3

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