Document:

Employment Agreement

 EXHIBIT 10.1 

EXECUTIVE EMPLOYMENT AGREEMENT 
 Mattersight Corporation (the “Company”), and Tyson Marian, an individual (“Employee”), enter into this Executive Employment Agreement (“Agreement”) as of
June 6, 2011. 
 WHEREAS, the Company desires to employ Employee to provide personal
services to the Company and to provide Employee with certain compensation and benefits in return for his services; and 

WHEREAS, Employee wishes to be employed by the Company and to provide personal services to the
Company in return for certain compensation and benefits. 
 NOW, THEREFORE,
in consideration of the mutual promises and covenants contained herein, it is hereby agreed by and between the parties hereto as follows: 
 1. Duties. The Company shall employ Employee as its Vice President of Marketing and Chief Strategy Officer, reporting directly to the Company’s President and Chief Executive Officer, and
Employee accepts such employment upon the terms and conditions herein. Employee shall have such responsibilities, duties, and authority in all material respects as are assigned to Employee as of the date hereof and such other responsibilities,
duties, and authority as the President and Chief Executive Officer may reasonably designate and are customarily associated with his positions. 
 (a) Outside Activities. During the term of employment, Employee shall perform faithfully the duties assigned to him to the best of his ability, and Employee shall devote his full and undivided
business time and attention to the transaction of the Company’s business. Except in conformity with the requirements with the Company’s then-effective Code of Ethical Business Conduct, Employee will not during the term of this Agreement
undertake or engage (other than as a passive investor) in any other employment, occupation, or business enterprise, whether as an agent, partner, proprietor, officer, director, employee, consultant, contractor, or otherwise, whether during or
outside the business hours of the Company. Employee may engage in civic and not-for-profit activities so long as such activities do not interfere with the performance of his duties hereunder. 

(b) No Adverse Interests. Except as permitted by Section 9(c), during the term of employment, Employee agrees not to acquire,
assume, or participate in, directly or indirectly, any position, investment, or interest that is known or should be known by him to be adverse or antagonistic to the Company, its business, or prospects, financial or otherwise. 

2. Term of Employment; Termination. 
 (a) At-Will Relationship. Employee’s employment relationship is at-will. Either Employee or the Company may terminate the employment relationship at any time, for any reason or no reason, with
or without Cause or advance notice. 

 (b) Termination by the Company without Cause; Termination by Employee with Good Reason.

 (i) Cause Definition. For purposes of this Agreement, “Cause” shall mean any of the following:
(i) conviction, including a plea of guilty or no contest, of any felony or any crime involving moral turpitude or dishonesty; (ii) fraud upon the Company (or an affiliate), embezzlement or misappropriation of corporate funds;
(iii) willful acts of dishonesty materially harmful to the Company; (iv) activities materially harmful to the Company’s reputation; (v) Employee’s willful misconduct, willful refusal to perform his duties, or substantial
willful disregard of his duties, provided that the Company first provides Employee with written notice of such conduct and thirty (30) days to cure such conduct, if such conduct is reasonably susceptible to cure; or (vi) material
breach of this Agreement, any other agreement with the Company, any policy of the Company, or any statutory duty or common law duty of loyalty owed to the Company that causes material harm to the Company; provided, no act or omission on
Employee’s part shall be considered “willful” unless it is done by Employee without reasonable belief that the Employee’s action was in the best interests of the Company. 

(ii) Good Reason Definition. For the purposes of this Agreement, “Good Reason” shall mean: (A) a reduction of
Employee’s base salary below the amount set forth in Section 3 of this Agreement, or a reduction in the “Target Bonus” defined in Section 4 of this Agreement unless such reduction is shared proportionally by the three most
highly-salaried officers of the Company in addition to Employee; (B) an involuntary relocation of Employee’s place of work to any location outside of the metropolitan area in which his primary office is located immediately prior to the
relocation, excluding temporary periods of thirty (30) days or less and ordinary course business travel; (C) a significant diminution by the Company in Employee’s position (including offices, titles, and reporting relationships),
authority, duties, or responsibilities (excluding diminutions resulting in the ordinary course from the Company becoming, pursuant to a Change of Control, (x) part of a larger organization in which Employee directly reports to the Chief
Executive Officer of such organization; or (y) a subsidiary or equivalent separate functional business unit of a larger organization); (D) a material breach by the Company of this Agreement; or (E) failure by the Company to assign
this Agreement to a successor upon a Change of Control. No Good Reason shall exist where: (1) Employee consents to the event that forms the basis for the Good Reason resignation; (2) Employee does not provide the Company’s President
and Chief Executive Officer with written notice describing in detail the Good Reason within thirty (30) days after its occurrence; or (3) the Company cures the Good Reason within thirty (30) days after its receipt of such notice, if
such conduct is reasonably susceptible to cure. 
 (iii) Severance Benefits. In the event that Employee’s employment
is terminated without Cause by the Company or is terminated by Employee with Good Reason, Employee shall receive the following as his sole and exclusive severance benefits (collectively, the “Severance Benefits”): 

(1) Severance Pay. Employee will receive a lump sum payment, within seven (7) days following the effective date of
termination, equal to nine (9) months of his then-current base salary, less standard payroll deductions and withholdings. 

(2) Severance Bonus. Employee will be paid a bonus, within seven (7) days following the effective date of termination, equal
to 75% of the average of (A) the annual bonus he was paid for the year immediately preceding the termination and (B) his Target Bonus under the Company’s then-current bonus plan, if any, less standard payroll deductions and
withholdings. 

  
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 (3) Severance Health Premium Reimbursements. If Employee timely elects to continue
his Company-provided group health insurance coverage pursuant to the federal COBRA law, the Company will reimburse Employee for the cost of such COBRA premiums to continue health insurance coverage at the same level of coverage for Employee and his
dependents (if applicable) in effect as of the termination date, through the end of nine (9) months or until such time as Employee qualifies for health insurance benefits through a new employer, whichever occurs first. Employee shall notify the
Company in writing of such new employment not later than five (5) business days after securing it. 
 (4) Severance
Vesting. The vesting of Employee’s “Restricted Stock Award” (as defined below in Section 6) and all other restricted stock or stock option or other equity grants that Employee may in the future receive from the Company, shall
be accelerated so that, as of the date of the termination, such restricted stock and stock option grants shall vest as to the number of shares that would have vested had Employee provided an additional twelve (12) months of continuous service
to the Company; provided, however, that if Employee is terminated without Cause within six (6) months following a Change in Control (as defined in Section 6.8(b) of the Company’s 1999 Stock Incentive Plan), Employee terminates his
employment for Good Reason within six (6) months following a Change in Control, or Employee terminates his employment for the Good Reason described in clause (E) of Section 2(b)(ii), then such restricted stock and stock option grants
shall vest as to the number of shares that would have vested had Employee provided an additional twenty-four (24) months of continuous service to the Company. 
 (iv) Severance Conditions. As a condition of and prior to the receipt of all or any of the Severance Benefits, Employee must execute and allow to become effective a general release of claims in the
form attached hereto as Exhibit A within sixty (60) days after the effective date of termination and must comply with the terms of this Agreement. Upon any termination of Employee’s employment by the Company without Cause or by
Employee for Good Reason, the Company and its affiliates (by and through their respective directors and senior executive officers) and Executive agree not to disparage the other party. 

(c) Termination for Cause; Voluntary or Mutual Termination. 

(i) No Severance. In the event Employee’s employment is terminated by the Company at any time for Cause, or Employee
terminates his employment without Good Reason, or the parties mutually terminate their employment relationship, Employee will not be entitled to any Severance Benefits, pay in lieu of notice, or any other severance, compensation, benefits, equity,
acceleration, or any other amounts, with the exception of any benefit to which Employee has a vested right under a written benefit plan. 
 (ii) Resignation. Employee may voluntarily terminate his employment with the Company at any time, without liability therefor. Employee agrees to use good faith to give the Company reasonable notice
of any such voluntary termination. Upon receipt of any termination notice from Employee, the Company, at its election, may require Employee to resign his employment prior to the occurrence of any requested termination date. 

  
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 (d) Termination for Death or Disability. 

(i) Termination. Employee’s employment will terminate upon his death or Disability. 

(ii) Disability Definition. For the purposes of this Agreement, “Disability” shall have the meaning set forth in the
Company’s then-current long-term disability benefit program or, if no such program is then in effect, shall mean a permanent disability rendering Employee unable to perform his duties for the Company for ninety (90) consecutive days or one
hundred eighty (180) days in any twelve (12) month period, which determination shall be made after the period of disability, unless an earlier determination can be made, by an independent physician appointed by the Board. 

(iii) Death or Disability Benefit. Following the death or Disability of Employee while employed by the Company, the Company will
provide Employee (or, in the case of death, Employee’s estate) a lump sum amount payable within thirty (30) days thereafter, equal to: (A) Employee’s salary for six (6) months; plus (B) the cost of COBRA premiums to
continue health insurance coverage at the same level of coverage for Employee and his dependents (if applicable) in effect as of the termination date, through the end of six (6) months. All restricted stock and stock option grants that Employee
has then received from the Company or may in the future receive from the Company shall be vested as to half of the unvested shares (or such greater amount, if any, as is provided for in the agreement for the applicable grant), and all such stock
options shall, notwithstanding any lesser period, if any, provided for in the agreement for the applicable grant, be exercisable for one (1) year following such termination (but not exceeding the term of such option). 

(iv) Severance Conditions. As a condition of and prior to the receipt of all or any of the Severance Benefits provided for upon
death or Disability, Employee (or, in the case of death, Employee’s estate) must execute and allow to become effective a general release of claims in the form attached hereto as Exhibit A within sixty (60) days of termination and
must comply with the terms of this Agreement. Upon any termination of Employee’s employment for death or Disability, the Company and its affiliates (by and through their respective directors and senior executive officers) and Executive (or, in
the case of death, Employee’s estate) agree not to disparage the other party. 
 (e) No Mitigation. In no event
shall Employee be obligated to seek other employment or take any other action by way of mitigation of the Severance Benefits payable to Employee, and such amounts (other than as provided at Section 2(b)(iii)(2)) shall not be reduced whether or
not the Employee obtains other employment. 
 (f) Accrued Obligations. Not later than ten (10) days after
termination of Employee’s employment, the Company shall pay Employee: (i) his accrued and unpaid base salary at the rate in effect at the time of notice of termination; (ii) any previous year’s earned but unpaid bonus and other
earned and unpaid incentive cash compensation; and (iii) accrued and unused vacation time, unpaid expense reimbursements, and other unpaid cash entitlements earned by Employee as of the date of termination pursuant to the terms of the
applicable Company plan or program. 
 3. Salary. For services rendered hereunder, the Company shall pay Employee a base
salary at the per annum rate of $250,000, less standard payroll deductions and withholdings, and payable in accordance with the Company’s regular payroll schedule. Employee’s base salary (as well as his eligibility for incentive equity
grants) shall be subject to annual review and his base salary may, at the discretion of the Company’s Board of Directors, be increased from time to time. 

  
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 4. Bonuses. Employee shall have the right to participate in the Company’s
then-current bonus plan. Subject to and in accordance with the terms and conditions of such plan and this paragraph, and subject to the approval of the Board of Directors in its discretion, upon achievement of all bonus-related goals and objectives
set by the Board of Directors and/or the Chief Executive Officer for the Company and for Employee (the “Bonus Objectives”), Employee shall receive a cash bonus equal to $250,000 (“Target Bonus”), less standard payroll deductions
and withholding as are applicable to similarly situated employees. Employee’s Target Bonus shall be subject to annual review and may, at the discretion of the Company’s Board of Directors, be increased from time to time. The Company shall
have the sole discretion to (i) change or eliminate bonus plans or programs at any time (provided, however, that after the bonus plan and Target Bonus objectives have been established by the Board and/or the Chief Executive Officer for a given
year, neither the Board nor the Chief Executive Officer shall later materially change the bonus plan or Bonus Objectives for such year to Employee’s detriment without Employee’s consent), (ii) determine whether the Bonus Objectives
for a given year have been achieved, and (iii) determine (in accordance with this Section and such Bonus Objectives and bonus plan) the amount of bonus earned by Employee, if any. Notwithstanding the foregoing, the bonus payable to Employee in
each of 2012 and 2013, subject to his continued employment by the Company but irrespective of his or the Company’s performance in respect of the Bonus Objectives, shall not be less than $125,000. Bonuses are intended to retain valuable Company
employees, and if Employee is not employed for any reason on the last day of the bonus year, he will not have earned the bonus and, except as expressly provided herein with respect to the Severance Bonus, no partial or pro-rata bonus will be paid.
Any bonus paid pursuant to this Section 4 shall be paid net of standard payroll deductions and withholdings. The target payment date for any bonus measured on the basis of a calendar year shall be between January 1 and April 15 of the
calendar year following the end of the performance period; provided, however, that such bonus shall be paid no later than April 15 of such calendar year following the end of the performance period. 

5. Employee Benefits. Employee shall be entitled to participate in such employee benefit plans, including the Company’s
401(k) plan, life insurance, and medical benefits plans, and shall receive all other fringe benefits, as the Company may make available generally to its senior executive employees generally, for which Employee is eligible under the terms and
conditions of such plans, in each case subject to the requirements, rules and regulations from time to time applicable thereto. Details about these benefits are set forth in summary plan descriptions and other materials. 

6. Restricted Stock Award. Subject to approval by the Company’s Board of Directors, the Company shall grant to Employee an
award of 125,000 shares of restricted Company common stock (the “Restricted Stock Award”). Regular vesting dates are the last day of November, February, May, and August of each year. Commencing on the first quarterly vesting date following
approval by the Board of Directors, the Restricted Stock Award will vest at a rate of 6.25% per quarter for sixteen quarters. In addition, Employee may be eligible for other future awards under any Company equity incentive plan as may be
approved by the Board of Directors and in effect from time to time. The specific terms and conditions of any grant made pursuant to this Section 6 shall be governed by any applicable plan document and any such grant agreement as Employee may be
required to sign as a condition of grant. 

  
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 7. Parachute Tax. Notwithstanding anything in the foregoing to the contrary, if any
of the payments to Employee (prior to any reduction below) provided for in this Agreement, together with any other payments which Employee has the right to receive from the Company or any corporation which is a member of an “affiliated
group” as defined in Section 1504(a) of the Internal Revenue Code of 1986, as amended (“Code”), without regard to Section 1504(b) of the Code, of which the Company is a member (the “Payments”) would constitute a
“parachute payment” (as defined in Section 280G(b)(2) of the Code), and if the Safe Harbor Amount is greater than the Taxed Amount, then the total amount of such Payments shall be reduced to the Safe Harbor Amount. The “Safe
Harbor Amount” is the largest portion of the Payments that would result in no portion of the Payments being subject to the excise tax set forth at Section 4999 of the Code (“Excise Tax”). The “Taxed Amount” is the total
amount of the Payments (prior to any reduction, above) notwithstanding that all or some portion of the Payments may be subject to the Excise Tax. Solely for the purpose of comparing which of the Safe Harbor Amount and the Taxed Amount is
greater, the determination of each such amount, shall be made on an after-tax basis, taking into account all applicable federal, state and local employment taxes, income taxes, and the Excise Tax (all of which shall be computed at the highest
applicable marginal rate). If a reduction of the Payments to the Safe Harbor Amount is necessary, then the reduction shall occur in the following order: reduction of cash payments; cancellation of accelerated vesting of stock awards; reduction of
employee benefits. In the event that acceleration of vesting of stock award compensation is to be reduced, such acceleration of vesting shall be cancelled in the reverse order of the date of grant of the Employee’s participant’s stock
awards. 
 8. Business Expenses. The Company shall reimburse Employee for all reasonable and necessary business expenses
incurred by Employee in performing Employee’s duties that are submitted in compliance with the Company’s then-current policy on such business expense reimbursement. Employee shall provide the Company with supporting documentation
sufficient to satisfy reporting requirements of such policy and the Internal Revenue Service. The Company’s determinations as to reasonableness and necessity shall be final. 

9. Proprietary Information and Inventions; Restrictive Covenants. Employee acknowledges that the successful development,
marketing, sale, and performance of the Company’s products and services require substantial time and expense. Such efforts generate for the Company valuable private, confidential, and proprietary information of the Company and its clients
(whether current, former, or prospective), business partners, vendors, suppliers, and licensors (“Confidential Information”), including without limitation any and all (a) trade secrets, (b) financial information and pricing,
(c) business strategies, plans, and proposals, (d) information relating to clients, including the terms of the Company’s agreements with clients, the discussions, negotiations, and proposals related to any such agreement, and the
names of clients or prospective clients, (e) human resources information, including employee lists and personal employee information, and (f) technical information, including research and development, methodologies, training materials,
software, documents, models, source code, designs, flowcharts and listings and any and all notes, analyses, compilations, studies, in each case in whatever form, whether oral, written, graphic, recorded, photographic, machine readable or otherwise,
and whether or not marked or otherwise labeled “confidential” or specifically indicated as being confidential and/or proprietary in nature. The term “Confidential Information” also includes all notes, analyses, compilations,
studies, interpretations or other materials to the extent such materials contain or are based on other Confidential Information. Employee acknowledges that, during his employment, he will obtain knowledge of such Confidential
Information. Employee agrees to undertake the following obligations, which he acknowledges to be reasonably designed to protect the Company’s legitimate business interests (including its Confidential Information and its relationships with
customers and other third parties) without unnecessarily or unreasonably restricting Employee’s post-employment opportunities: 

  
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 (a) Confidentiality. During the term of employment and at all times thereafter,
Employee (i) shall treat all Confidential Information as highly confidential, (ii) shall not access or attempt to access any Confidential Information or use any Confidential Information except as is necessary to carry out Employee’s
duties as an employee of the Company, (iii) shall not make copies of documents containing Confidential Information except as is necessary to carry out Employee’s duties as an employee of the Company, (iv) shall not reverse engineer,
disassemble, decompile, translate, or attempt to discover any software, algorithms, or underlying ideas which embody Confidential Information, (v) shall not disclose, and will take all reasonable and necessary steps to prevent the disclosure
of, any Confidential Information to any third party, or any other employee, agent, or representative of the Company, as applicable, except as is necessary to carry out Employee’s duties as an employee of the Company, and (vi) shall not use
any Confidential Information in any manner that may cause injury or loss, or may be calculated to cause injury or loss, whether directly or indirectly, to the Company or its clients, business partners, vendors, suppliers, and licensors. 

(b) Proprietary Information. During the term of employment, Employee shall disclose immediately to the Company all ideas,
inventions, and business plans that Employee makes, conceives, discovers, develops, or reduces to practice at any time during the course of Employee’s employment with the Company, either alone or jointly with others, including but not limited
to any including, but not limited to, any inventions, ideas, improvements, discoveries, methods, developments, designs, software, processes, products, and procedures (whether or not protectable upon application by patent, copyright, trademark, trade
secret, or other proprietary rights) (collectively, “Work Product”), that (i) relate directly or indirectly to the Company’s business or the business of any client or supplier of the Company or any of the products or services
being developed, manufactured, sold, or otherwise provided by the Company or that may be used in relation therewith, or (ii) result from any tasks assigned to Employee by the Company, or (iii) result from the use of the premises or
personal property (whether tangible or intangible) owned, leased, licensed, or otherwise contracted for by the Company. Employee agrees that any Work Product shall be the exclusive property of the Company and, if subject to copyright, shall be
“work made for hire” under the meaning of the U.S. Copyright Act of 1976, as amended (the “Act”). If and to the extent the Work Product is found as a matter of law not to be “work made for hire” within the meaning of
the Act, Employee hereby expressly assigns to the Company or its subsidiaries, as appropriate, its successors, assign, or nominees, Employee’s entire right, title, and interest in and to any Work Product, and all copies thereof and all
intellectual property rights therein without further consideration, free from any claim, lien for balance due, or rights of retention thereto on the part of Employee. Employee shall communicate promptly and disclose to the Company, in such form as
the Company requests, all information, details, and data pertaining to the Work Product. Whether during the term of this Agreement or after, Employee will, at the Company’s request and expense (including reimbursement of Employee’s
expenses and, if Employee is no longer in the employ of the Company, reasonable per diem compensation to Employee), fully cooperate with the Company and its authorized agents in securing, enforcing, and otherwise protecting throughout
the world the Company’s interests in such Work Product, including, without limitation, by (A) executing such documents evidencing the Company’s ownership and Employee’s assignment of the foregoing rights, as may be deemed
necessary by the Company to grant or evidence such ownership and rights and (B) assisting in defending any opposition proceedings, petitions for revocation, or applications for similar revocation in respect of any such rights. 

  
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 (c) Non-Competition 

(i) With Competitors. While employed by the Company and during the one (1) year period immediately following termination of
Employee’s employment for any reason, Employee will not, directly or indirectly, whether as a stockholder, agent, partner, proprietor, officer, director, employee, consultant, contractor, or in any capacity whatsoever, engage in, become
financially interested in, be employed by, or have any business connection with any other person, corporation, firm, partnership, or other entity whatsoever known by him to compete directly with the Company, anywhere throughout the world, in any
line of business engaged in (or planned to be engaged in) by the Company. Notwithstanding the foregoing, during the term of his employment, Employee may own, as a passive investor, public securities of any competitor corporation, so long as his
direct holdings in any one such corporation shall not in the aggregate constitute more than one percent (1%) of the voting stock of such corporation. This provision shall not be interpreted to limit Employee’s stock ownership in any way
after the termination of his employment. 
 (ii) With Prohibited Clients. Without the prior written consent of the
President and Chief Executive Officer or the authorized designee thereof, Employee shall not in any capacity, whether for himself or as an officer, director, partner, employee, agent of independent contractor of any person, firm, corporation or
other entity: (i) for a period of twelve (12) months following termination of his employment with the Company and all affiliates for any reason performed services of the type performed by Employee during the term of employment, or any
services substantially similar thereto, for any Prohibited Client (as defined below) in any country in which the Company has performed services (whether or not such services were performed in such country for the Prohibited Client) or sold products
during the preceding three (3) years. The term “Prohibited Client” shall mean any client or prospective client of the Company to or for whom Employee directly or indirectly performed services, or prospect to whom Employee submitted,
or assisted or participated in any way in the submission, of a proposal, during the two (2) year period preceding termination of Employee’s employment with the Company. 

(d) Non-Solicitation. While employed by the Company and during the one (1) year period immediately following termination of
Employee’s employment for any reason, Employee shall not induce or assist in the inducement of any employee away from the Company’s employ or from the faithful discharge of such employee’s contractual and fiduciary obligations to
serve the Company’s interests with undivided loyalty. Furthermore, while employed by the Company and during the one (1) year period immediately following termination of Employee’s employment for any reason, Employee shall not,
directly or indirectly, on behalf of Employee or any other person or entity, solicit any Client to become a client and/or customer of Employee or of any person or entity other than the Company. For purposes of this Agreement, a “Client” is
a person, firm, company, corporation, or other entity to whom Employee was first introduced by the Company and is, becomes, or is known to be, an actual or potential client or customer of the Company. 

(e) Return of Materials. Upon termination of the term of employment for any reason or upon the Company’s earlier request,
Employee shall deliver to the Company all Confidential Information and other materials in his/her possession or delivered to him by the Company, including but not limited to computer programs, files, notes, records, memoranda, reports, lists,
drawings, sketches, specifications, data, charts, and other documents, materials and things (“Materials”), whether or not containing Confidential Information, it being agreed that all Materials shall be and remain the sole and exclusive
property of the Company. After return, Employee shall keep no copies, in any form of media, of any Materials or Confidential Information. 

  
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 (f) Reasonable Alteration. In the event that a court or other adjudicative body
should decline to enforce the provisions of any part of this Section 9, whether because of scope, duration or otherwise, Employee and the Company agree that the provisions shall be modified to restrict Employee’s competition with the
Company to the maximum extent enforceable under applicable law. 
 10. Remedies. Employee recognizes and agrees that a
breach of any or all of the provisions of Section 9 will cause immediate and irreparable harm to the Company’s business advantage, including but not limited to the Company’s valuable business relations, for which damages cannot be
readily calculated and for which damages are an inadequate remedy. Accordingly, Employee acknowledges that the Company shall therefore be entitled to an order enjoining any further breaches by the Employee, without the necessity of posting a bond.

 11. Assistance in Litigation. Employee shall upon reasonable notice and without compulsion of law (e.g., subpoena),
furnish accurate and complete information and other assistance to the Company as the Company may reasonably require in connection with any litigation, proceeding, or dispute to which the Company is, or may become, a party, or in which it may
otherwise become involved, either during or after Employee’s employment; provided, if such assistance shall occur after termination of Employee’s employment, the Company shall reimburse Employee for his reasonable expenses incurred
in connection with such assistance, including, without limitation, as relevant transportation, meals and lodging, and shall also pay Employee a consulting fee of $200 per hour, as compensation for his inconvenience and the disruption of his other
endeavors. 
 12. Indemnification. Employee’s rights to indemnification will be as provided in a written
indemnification agreement between Employee and the Company, which shall be effective as of the date of this Agreement. 
 13.
Successors and Assigns. This Agreement is intended to bind and inure to the benefit of, and be enforceable by, Employee and the Company, and their respective successors, assigns, heirs, executors, and administrators. Employee acknowledges that
the services to be rendered pursuant to this Agreement are unique and personal. Accordingly, Employee may not assign any of his rights or delegate any of his duties or obligations under this Agreement. The Company may assign its rights, duties or
obligations under this Agreement to a subsidiary or affiliated company of the Company or purchaser or transferee of a majority of the Company’s outstanding capital stock or a purchaser of all, or substantially all, of the assets of the Company;
provided, however, that such assignee shall be adequately capitalized and able to fulfill its financial obligations hereunder. 

14. Notices. All notices required by this Agreement shall be in writing. Notices intended for the Company shall be sent by
certified mail or nationally recognized overnight courier service, addressed to it at 200 S. Wacker Drive, Suite 820, Chicago, Illinois 60606, Attention: General Counsel, or its then-current principal office, and notices intended for Employee shall
be either delivered personally to Employee or sent by certified mail or nationally recognized overnight courier service addressed to Employee at his address as listed on the Company’s payroll. Notices sent by certified mail in accordance with
the foregoing shall be deemed given three (3) business days following delivery to the United States Postal Service, postage prepaid, and notices sent by overnight courier service in accordance with the foregoing shall be deemed given one
(1) business day following delivery to such courier, delivery fees for overnight delivery prepaid. 

  
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 15. Entire Agreement. This Agreement constitutes the complete, final, and exclusive
embodiment of the entire agreement between Employee and the Company with regard to the subject matter hereof and supersedes all prior agreements or understandings whether written or oral. It is entered into without reliance on any promise or
representation other than those expressly contained herein, and it cannot be modified or amended except in a written instrument signed by Employee and a duly authorized officer or director of the Company. 

16. Waiver. If either party should waive any breach of any provisions of this Agreement, he or it shall not thereby be deemed to
have waived any preceding or succeeding breach of the same or any other provision of this Agreement. 
 17. Applicable
Law. This Agreement, and all questions concerning the construction, validity, and interpretation hereof, shall be governed by and construed in accordance with the laws of the State of Illinois without reference to its conflicts of law
principles, to the extent such principles would result in the application of another state’s laws. 
 18. Mediation of
Disputes. Neither party shall initiate arbitration or other legal proceedings (except for any claim under Section 9 of this Agreement), against the other party, or, in the case of Company, any of its directors, officers, employees, agents,
or representatives, relating in any way to this Agreement, to Employee’s employment with Company, the termination of Employee’s employment or any or all other claims that one party might have against the other party until 30 days after the
party against whom the claim is made (“Respondent”) receives written notice from the claiming party of the specific nature of any purported claim and the amount of any purported damages. Employee and Company further agree that if
Respondent submits the claiming party’s claim to JAMS/Endispute, for nonbinding mediation, in Chicago, Illinois, prior to the expiration of such 30 day period, the claiming party may not institute arbitration or other legal proceedings against
Respondent until the earlier of (i) the completion of nonbinding mediation efforts, or (ii) 90 days after the date on which Respondent received written notice of the claimant’s claim. 

19. Binding Arbitration. Subject to Section 18, Employee and Company agree that all claims or disputes relating to
Employee’s employment with Company or the termination of such employment, and any and all other claims that Employee might have against Company, any Company director, officer, employee, agent, or representative, and any and all claims or
disputes that Company might have against Employee (except for any claims under Section 9 of this Agreement) shall be resolved under the Expedited Commercial Rules of the American Arbitration Association in Illinois. If either party pursues a
claim and such claim results in an arbitrator’s decision, both parties agree to accept such decision as final and binding. Company and Employee agree that any litigation under Section 9 of this Agreement shall be brought in the Circuit
Court for Cook County, Illinois. 
 20. Severability. Whenever possible, each provision of this Agreement will be
interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Agreement is held to be prohibited by or invalid, illegal or unenforceable in any respect under any applicable law or rule in any
jurisdiction, such invalidity, illegality or unenforceability will not affect any other provision or any other jurisdiction, and such invalid, illegal or unenforceable provision will be reformed, construed and enforced in such jurisdiction so as to
render it valid, legal, and enforceable consistent with the general intent of the parties insofar as possible. 

  
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 21. Right to Work. As required by law, this Agreement is subject to satisfactory
proof of Employee’s right to work in the United States. 
 22. Section 409A. The provisions of this Agreement
are intended either (i) to be exempt from Section 409A of the Code under the short-term deferral exception, the separation pay exception, or such other exceptions that may be available under Section 409A of the Code and applicable
authority or guidance promulgated thereunder or (ii) to comply with Section 409A of the Code, and shall be administered in a manner consistent with such intent. Notwithstanding any provision to the contrary, to the extent Employee is
considered a specified employee under Section 409A of the Code and would be entitled during the six (6) month period beginning on his date of termination to a payment that is not otherwise excluded under Section 409A of the Code, such
payment will not be made to Employee until the earlier of the six (6) month anniversary of his date of termination or his death. For purposes of Section 409A, each payment under this Agreement (including, but not limited to, those in
Section 2(b)) shall be considered a separate payment. 
 23. Attorneys’ Fees. If the Company refuses to provide
the Severance Benefits after a written demand by Employee and Employee substantially prevails in any dispute involving such Severance Benefits, then the Company shall pay or reimburse Employee for all reasonable legal fees and expenses incurred in
such dispute. 
 EMPLOYEE ACKNOWLEDGES THAT HE HAS READ, UNDERSTOOD, AND ACCEPTS THE PROVISIONS OF THIS AGREEMENT. 

 

							
	Mattersight Corporation (“Company”)	 		 	Tyson Marian (“Employee”)
				
	 By:
	 	 /s/ KELLY CONWAY
	 		 	 /s/ TYSON MARIAN

				
	 Title:
	 	 CEO
	 		 	

  
 11 

 Exhibit A 

GENERAL RELEASE OF CLAIMS 
 1. General Release. Pursuant to this General Release of Claims (this “Agreement”), Employee, for himself, his heirs, administrators, representatives, executors, successors and assigns
(each a “Releasor”) hereby irrevocably and unconditionally releases, acquits and forever discharges Mattersight Corporation (“Company”) and its direct or indirect subsidiaries, divisions, affiliates and related companies or
entities, regardless of its or their form of business organization (the “Company Entities”), any predecessors, successors, joint ventures, and parents of any Company Entity, and any and all of their respective past or present shareholders,
partners, directors, officers, employees, consultants, independent contractors, trustees, administrators, insurers, agents, attorneys, representatives and fiduciaries, including without limitation all persons acting by, through, under or in concert
with any of them (all, collectively, the “Release Parties”) from any and all manner of actions, causes of actions, demands, claims, agreements, promises, debts, lawsuits, liabilities, rights, dues, controversies, charges, complaints,
obligations, remedies, suits, losses, costs, expenses and fees whatever (including without limitation attorneys’ fees and costs), arising out of or relating to his employment relationship with the Company, its predecessors, successors or
affiliates and the termination thereof, of any nature whatsoever, whether arising in contract, tort, or any other theory of action, whether arising in law or equity, whether known or unknown, choate or inchoate, mature or unmatured, contingent or
fixed, liquidated or unliquidated, accrued or unaccrued, asserted or unasserted, whether arising under federal, state or local law and in particular including any claim for discrimination based upon race, color, ethnicity, sex, age (including the
Age Discrimination in Employment Act of 1967), national origin, religion, disability, or any other unlawful criterion or circumstance, which Employee and any Releasor had, now have, or may have in the future against each or any of the Released
Parties from the beginning of time until the date of this Agreement (individually, “Claim,” and collectively, “Claims”); provided, that this Agreement shall not apply to, nor release the Company from, any obligation of the
Company contained in Employee’s Executive Employment Agreement dated as of [insert date] (as amended or supplemented from time to time, the “Employment Agreement”) that arises due to Employee’s termination of employment with the
Company. The consideration offered in the Employment Agreement is accepted by Employee as being in full accord, satisfaction, compromise and settlement of any and all claims or potential claims, and Employee expressly agrees that he is not entitled
to, and shall not receive, any further recovery of any kind from the Company or any of the other Release Parties, and that in the event of any further proceedings whatsoever based upon any matter released herein, neither the Company nor any of the
other Release Parties shall have any further monetary or other obligation of any kind to Employee, including any obligation for any costs, expenses or attorneys’ fees incurred by or on behalf of Employee. Employee agrees that he has no present
or future right to employment with the Company or any of the other Release Parties and that he will not apply for or otherwise seek employment with any of them. 
 2. Release of Known and Unknown Claims. Employee acknowledges that the release of Claims under this Agreement covers any and all rights and benefits Employee has or may have in the future, whether
known or unknown, and Employee waives any and all rights under the laws of any state. Employee may hereafter discover facts in addition to or different from those which Employee now knows or believes to be true with respect to the subject matter of
the Claims, but Employee, upon execution and non-revocation of this Agreement (pursuant to Section 4 hereof), shall be deemed to have fully, finally, and forever settled and released any and all Claims, known or unknown, suspected or
unsuspected, contingent or noncontingent, whether or not concealed or hidden, which now exist, or heretofore have existed upon any theory of law or equity now existing or coming into existence in the future, including, but not limited to, conduct
which is negligent, intentional, with or without malice, or a breach of any duty, law or rule, without regard to the subsequent discovery or existence of such different or additional facts. 

  
 12 

 3. Release of Discrimination Claims. Without in any way limiting the generality of the foregoing,
this Agreement constitutes a full release and disclaimer of any and all Claims arising out of or relating in any way to Employee’s employment, continued employment, retirement, resignation, or termination of employment with the Company Entities
whether arising under or out of a statute including, but not limited to, Title VII of the Civil Rights Act of 1964, 42 U.S.C. § 1981, the Age Discrimination in Employment Act of 1967, the Older Workers Benefit Protection Act of 1990, the Family
and Medical Leave Act, the National Labor Relations Act, the Worker Adjustment and Retraining Notification Act, the Americans With Disabilities Act, any county, municipal, and any other federal, state or local statute, ordinance or regulation, all
as may be amended from time to time, or common law claims or causes of action relating to alleged discrimination, breach of contract or public policy, wrongful or retaliatory discharge, and, to the extent arising out of or relating to
Employee’s employment relationship with the Company, its predecessors, successors or affiliates and the termination thereof, tortious action, inaction, or interference of any sort, defamation, libel, slander, personal or business injury,
including without limitation attorneys’ fees and costs. Employee has specifically waived his right to recover in his own lawsuit as well as the right to recover in a suit brought by any other person or entity on Employee’s behalf or on
behalf of a class of persons in which Employee is or could be considered a member. 
 4. Employee’s Right to Revoke. The parties
acknowledge that Employee shall have the right to revoke and cancel this Agreement if Employee, at any time within the seven-day period following its execution, revokes it. If Employee desires to revoke and cancel this Agreement, he must do so in
writing and he shall return this document to the Company’s chief legal officer, and all terms of the Agreement shall be void and of no effect. 
 5. Employee’s Right to Consult Attorney/21 Days to Consider. Employee is advised and encouraged by Company to consult with an attorney before signing this Agreement. Employee affirms that he
has carefully read and fully understands this Agreement, has had sufficient time to consider it, has had an opportunity to ask questions and have it explained, and is entering into this Agreement freely and voluntarily, with an understanding that
the general release will have the effect of waiving any action or recovery he might pursue for any claims arising on or prior to the date of the execution of this Agreement. Employee acknowledges that he received valuable consideration to which he
was not otherwise entitled in exchange for entering this Agreement. This Agreement was given to Employee on [Insert Date]. Employee had until [Insert Date], a period in excess of twenty-one (21) days to consider it. 

6. Governing Law. This Agreement shall be deemed to have been executed and delivered within the State of Illinois and the rights and obligations
of the parties shall be construed and enforced in accordance with, and governed by, the laws of the State of Illinois without regard to any state’s rules regarding conflict of laws. 

 

	
	EMPLOYEE
	
	 
	Tyson Marian

  
 13Amendment No. 1 to Acquisition Agreement

 EXHIBIT 10.2 
 AMENDMENT NO. 1 TO ACQUISITION AGREEMENT 
 THIS
AMENDMENT NO. 1 TO ACQUISITION AGREEMENT (this “Amendment”) is entered into as of this 27th day of May, 2011, by and among eLoyalty Corporation, a Delaware corporation (“Seller”), TeleTech Holdings, Inc., a Delaware corporation (“Parent”), and Magellan
Acquisition Sub, LLC, a Colorado limited liability company and a wholly-owned subsidiary of Parent (“Buyer” and, together with Seller and Parent, the “Parties”). 

W I T N E S S E T H:

 WHEREAS, pursuant to that certain Acquisition Agreement, dated as of March 17, 2011 (as may be amended, modified or
supplemented from time to time in accordance with the terms thereof, the “Agreement”), by and among the Parties, Buyer has agreed to purchase substantially all of the assets of Seller used in or related to the ICS Business;

 WHEREAS, the Parties desire to amend the Agreement on the terms and conditions set forth in this Amendment; and 

WHEREAS, unless otherwise defined herein, each capitalized term used herein shall have the meaning assigned thereto in the Agreement.

 NOW, THEREFORE, in consideration of the foregoing and the respective covenants and agreements set forth herein, and intending
to be legally bound hereby, subject to the conditions and other terms herein set forth, the Parties hereby agree as follows: 

1. Amendment. The Agreement is hereby amended as follows: 

(a) Closing Date. The definition of “Closing Date” shall be deleted in its entirety and replaced with the
following: 
 “Closing Date” means May 28, 2011. 

(b) Closing Payment. The definition of “Closing Payment” shall be deleted in its entirety and replaced
with the following: 
 “Closing Payment” means the sum of (a) Forty Million Eight Hundred Fifty Thousand U.S.
Dollars ($40,850,000) and (b) the Covered Equipment Buyout Amount. 
 (c) Covered Equipment
Definition. The definition of “Covered Equipment” shall be deleted and replaced in its entirety with the following: 
 “Covered Equipment” has the meaning set forth in Section 6.20(b). 
 (d) Covered Leases Definition. The definition of “Covered Leases” shall be deleted in its entirety. 

 (e) Related Agreements Definition. The definition of “Related
Agreements” shall be amended by deleting the word “and” and by adding the words “, and the Payment Agent Agreement” after the words “the Escrow Agreement”. 

(f) New Definitions. Section 1.1 shall be amended by adding the following definitions, in alphabetical order:

 “August Pre-Closing Services Amount Statement” means a statement setting forth the portion of the Final
Pre-Closing Services Amount recognized and collected during the period beginning on July 26, 2011 and ending on August 31, 2011. 
 “Covered Equipment Buyout Amount” has the meaning set forth in Section 6.20(b). 
 “Covered Equipment Buyouts” has the meaning set forth in Section 6.20(b). 
 “Farnam” has the meaning set forth in Section 6.20(a). 
 “Farnam Buyout” has the meaning set forth in Section 6.20(a). 
 “Farnam Buyout Amount” has the meaning set forth in Section 6.20(a). 
 “Farnam Equipment” has the meaning set forth in Section 6.20(a). 
 “Final Pre-Closing Services Amount” means the amount, in U.S. dollars, equal to the sum of the revenues actually recognized and collected by Buyer on or prior to August 31, 2011 for
Pre-Closing Services with respect to which a Pre-Closing Service Contract has been entered into minus any deferred costs relating to such Pre-Closing Services; provided, however, that the Final Pre-Closing Services Amount may
not exceed Five Hundred Thousand U.S. Dollars ($500,000). For avoidance of doubt, “Final Pre-Closing Services Amount” shall not include revenues actually recognized by Seller on or prior to the Closing Date for Pre-Closing Services
with respect to which a Pre-Closing Service Contract has been entered into if such revenues were taken in account to determine an adjustment to the Purchase Price in accordance with Section 2.7 hereof. 

“IBM” has the meaning set forth in Section 6.20(b). 

“IBM Buyout” has the meaning set forth in Section 6.20(b). 

“IBM Buyout Amount” has the meaning set forth in Section 6.20(b). 

“IBM Equipment” has the meaning set forth in Section 6.20(b). 

“July Pre-Closing Services Amount Statement” means a statement setting forth the portion of the Final Pre-Closing
Services Amount recognized and collected during the period beginning immediately after the Effective Time and ending on July 25, 2011. 

  
 2 

 “Payment Agent” means Bank of America, National Association, a national
banking association duly organized and existing under the laws of the United States of America. 
 “Payment Agent
Agreement” means an agreement in the form attached hereto as Exhibit F by and among Buyer, Seller and the Payment Agent. 
 “Pre-Closing Service Contract” means any written Contract entered into (a) by Seller on or prior to the Closing Date or (b) Buyer or one of its Affiliates on or prior to
August 31, 2011, on the one hand, and a customer or client, on the other hand, that relates, in whole or in part, to such Pre-Closing Services. 
 “Pre-Closing Services” means (a) any service(s) provided by Seller on or prior to the Closing Date or (b) product(s) delivered by Seller on or prior to the Closing Date, in each
case, where Seller has recognized or deferred all associated costs on or prior to the Closing Date, but where Seller was unable to recognize the associated revenue from any such service(s) or product(s) due to the failure to meet the applicable GAAP
revenue recognition requirements relating thereto on or prior to the Closing. 
 “Pre-Closing Services
Statement” means a statement in the form attached as Exhibit 6.21 hereto setting forth, with respect to any and all Pre-Closing Services, (a) a detailed description of the services delivered and products delivered and by whom
such services and products were delivered, (b) the date, amount and invoice number of the invoice(s) issued for such services and products, if applicable, (c) the third party for the benefit of which such Pre-Closing Services were
provided, and (d) the costs incurred by Seller in connection with such services and products. 
 (g)
Covered Equipment. Section 2.1(o) shall be deleted in its entirety and replaced with “all of Seller’s right, title and interest to and in the Covered Equipment; and”. 

(h) Excluded Contracts. Section 2.2(m) shall be amended by deleting the comma between the words “Assumed
Contracts” and “Assumed Real Property Leases” and replacing it with the word “or” and by deleting the phrase “or Covered Leases with respect to the Covered Equipment”. 

(i) Assumed Contracts. Section 2.3(a) shall be amended by deleting the phrase “Covered Lease (but solely
with respect to Covered Equipment),”. 
 (j) Retained Liabilities. Section 2.4(k) shall be
deleted in its entirety and replaced with “[Reserved]; and” 

  
 3 

 (k) Closing. Section 2.6 shall be deleted in its entirety and
replaced with the following: 
  

	 	2.6	Closing. The Closing shall take place at 9:00 a.m.on May 28, 2011 at the offices of Neal, Gerber & Eisenberg LLP in Chicago, Illinois.

 (a) At Closing, Seller shall deliver or cause to be delivered to Buyer the documents and other
items identified in Section 7.8. 
 (b) On the day prior to the Closing, Buyer shall deliver:

 (i) to the Payment Agent, the Escrow Amount by wire transfer of immediately available funds, in accordance
with the wire transfer instructions previously provided by the Payment Agent; 
 (ii) to the Payment Agent:

 (A) if there is an Estimated Deficiency Amount, an amount, via wire transfer of immediately available funds, equal to
(1) the Closing Payment minus (2) the sum of (x) the Escrow Amount and (y) an amount equal to the sum of the Managed Services Transfer Amount and the Estimated Deficiency Amount, in accordance with the wire transfer
instructions previously provided by the Payment Agent; 
 (B) if there is an Estimated Excess Amount and such amount is less
than the Managed Services Transfer Amount, an amount, via wire transfer of immediately available funds, equal to (1) the Closing Payment minus (2) the sum of (x) the Escrow Amount and (y) an amount equal to the Managed
Services Transfer Amount minus the Estimated Excess Amount, in accordance with the wire transfer instructions previously provided by the Payment Agent; or 
 (C) if there is an Estimated Excess Amount and such amount is greater than the Managed Services Transfer Amount, an amount, via wire transfer of immediately available funds, equal to (1) the Closing
Payment minus (2) the Escrow Amount plus (3) an amount equal to the Estimated Excess Amount minus the Managed Services Transfer Amount, in accordance with the wire transfer instructions previously provided by the
Payment Agent; and 

  
 4 

 (c) At Closing, Buyer shall deliver to Seller the documents and other items
identified in Section 8.6. 
 (d) Immediately after the Effective Time, Buyer and Seller shall
deliver a joint disbursement notice, substantially in the form of Exhibit G, to the Payment Agent. 
 (l)
Preparation of Closing Date Statement. Section 2.7(a) shall be amended by inserting in the first sentence the words “the July Pre-Closing Services Amount Statement,” between the words “to Seller” and “the Working
Capital Balance Sheet” and adding the following phrase after “(B)” in the first sentence: “except for the calculation of the portion of the Final Pre-Closing Services Amount recognized and collected during the period beginning
immediately after the Effective Time and ending on July 25, 2011,”. Section 2.7(a) shall be further amended by adding the following sentence after the first sentence: “If the payment made to Seller pursuant to
Section 2.7(l) was less than Five Hundred Thousand U.S. Dollars ($500,000), as soon as practicable following August 31, 2011, but in any event no later than September 15, 2011, Buyer shall prepare and deliver to Seller the
August Pre-Closing Services Amount Statement prepared from Seller’s books and records in respect of the ICS Business Segment and in accordance with Seller’s historical accounting principles, methods, practices and categories.”
Finally, Section 2.7(a) shall be further amended by adding the phrase “(including accounts receivable aging reports and similar documents)” after the word “documents” in the last sentence. 

(m) Adjustment Disputes. Section 2.7(b) and Section 2.7(c) shall be amended by adding the following
phrase after the words “Closing Date Working Capital” throughout Section 2.7(b) and Section 2.7(c), as applicable: “, the July Pre-Closing Services Amount Statement”. In addition the following sentence shall be added at
the end of both Section 2.7(b) and Section 2.7(c): “The parties acknowledge and agree that the dispute mechanics and rights of Seller and Buyer set forth in this Section 2.7(b) and in Section 2.7(c) shall apply
in all respects to the delivery, review, comment and negotiation of the August Pre-Closing Services Amount Statement.” 
 (n) July Pre-Closing Services Amount Statement. The following shall be added as a new Section 2.7(l): 
 (l) Buyer shall pay to Seller (or such Affiliate(s) of Seller as Seller may direct), no later than three (3) Business Days after the date on which the July Pre-Closing Services Amount Statement
becomes final and binding in accordance with the terms hereof, an amount equal to the portion of the Final Pre-Closing Services Amount recognized and collected during the period beginning immediately after the Effective Time and ending on
July 25, 2011, as finally determined in accordance with this Section 2.7. 
 (o) August
Pre-Closing Services Amount Statement. The following shall be added as a new Section 2.7(m): 

  
 5 

 (m) If the payment made to Seller pursuant to Section 2.7(l) was less than Five
Hundred Thousand U.S. Dollars ($500,000), Buyer shall pay to Seller (or such Affiliate(s) of Seller as Seller may direct), no later than three (3) Business Days after the date on which the August Pre-Closing Services Amount Statement becomes
final and binding in accordance with the terms hereof, an amount equal to the portion of the Final Pre-Closing Services Amount recognized and collected during the period beginning on July 26, 2011 and ending on August 31, 2011, as finally
determined in accordance with this Section 2.7. For the avoidance of doubt, any payments to Seller pursuant to Section 2.7(l) and Section 2.7(m) shall not exceed Five Hundred Thousand U.S. Dollars ($500,000) in
the aggregate. 
 (p) Transfer of Purchased Assets. Section 2.10(c) shall be amended by deleting the
phrases “Covered Lease with respect to the Covered Equipment,” and “Covered Leases with respect to the Covered Equipment,” throughout Section 2.10(c). 

(q) Equipment Representation. Section 3.4(a) shall be amended by deleting the phrase “Other than the
Covered Leases with respect to the Covered Equipment,” and replacing the word “there” with “There” in the second sentence of Section 3.4(a). 

(r) Material Contracts. Section 3.13(a) shall be amended by deleting the phrase “the Covered
Leases,” and the phrase “and the Covered Leases” from the first sentence of Section 3.13(a). 

(s) Covered Equipment Covenant. Section 6.14 shall be amended by deleting the phrase “in negotiating in
good faith with the applicable third parties buyout agreements, early termination agreements or similar agreements with respect to the Covered Equipment and the Covered Leases, and (iv)” and replacing such phrase with the word “and”.

 (t) Pre-Closing Service Contracts. The following shall be added as a new Section 6.19(c):

 (c) Buyer and Seller shall cooperate in good faith after the Closing to amend Exhibit 2.3(a) to the extent necessary
to reflect thereon as Assumed Contracts the Pre-Closing Service Contracts taken into account to determine the Final Pre-Closing Services Amount (as finally determined in accordance with the terms hereof). 

(u) Covered Equipment Buyout. The following shall be added as a new Section 6.20: 

 

	 	6.20	Buyout of Covered Equipment. 

 (a) Pursuant to an Equipment Sales Agreement, dated as of May 17, 2011, by and between Seller and Farnam Street Financial, Inc. (“Farnam”), Seller has purchased (the “Farnam
Buyout”) the Equipment set forth in Exhibit 6.20(a) (the “Farnam Equipment”) from Farnam for aggregate consideration (including all sales Taxes thereon) of $189,218.96 (the “Farnam Buyout Amount”).

  
 6 

 (b) Pursuant to a Supplement, dated as of May 26, 2011, to the Lease by and between
Seller and IBM Credit LLC (“IBM”), dated as of June 22, 2010, Seller has purchased (the “IBM Buyout” and, together with the Farnam Buyout, the “Covered Equipment Buyouts”) the Equipment set
forth in Exhibit 6.20(b) (the “IBM Equipment” and, together with the Farnam Equipment, the “Covered Equipment”) from IBM for aggregate consideration (including all sales Taxes thereon) of $160,148.98 (the
“IBM Buyout Amount” and, together with the Farnam Buyout Amount, the “Covered Equipment Buyout Amount”). 
 (c) Buyer and Seller shall each pay or cause to be paid fifty percent (50%) of all additional Taxes, fees or additional charges due and owing in respect of the Covered Equipment that were not
included in the Covered Equipment Buyout Amount; provided, however, that Seller shall be solely responsible for any such Taxes, fees or additional charges arising out of Seller’s failure to obtain any exemption certificates
relating solely to the Covered Equipment. 
 (v) Post-Closing Deliveries and Covenants. The following
shall be added as a new Section 6.21: 
  

	 	6.21	ICS Business Closing Date Balance Sheet and Pre-Closing Services Statement; Texas Statement of Occasional Sale. 

(a) ICS Business Closing Date Balance Sheet and Pre-Closing Services Statement. No later than 14 Business Days following the
Closing Date, Seller shall prepare and deliver to Buyer (a) the Pre-Closing Services Statement and (b) the ICS Business Closing Date Balance Sheet, which shall be accurate and complete in all material respects. The ICS Business Closing
Date Balance Sheet shall have been prepared in accordance with GAAP, consistently applied, from and consistent with the books and records of Seller and the ICS Business Segment. Seller shall make all of its work papers and other reasonably relevant
documents (including supporting documentation evidencing the provision of Pre-Closing Services (including any time reports, purchase orders or similar documentation, if any)) in connection with the preparation of the ICS Business Closing Date
Balance Sheet and the Pre-Closing Services Statement available to Buyer and Buyer’s Accountant and shall make the persons in charge of the preparation of the ICS Business Closing Date Balance Sheet and the Pre-Closing Services Statement
available for reasonable inquiry by Buyer and Buyer’s Accountant. 

  
 7 

 (b) Collection on Pre-Closing Service Contracts. After the Effective Time, Buyer covenants
and agrees to (i) use its commercially reasonable efforts to collect, on or prior to August 31, 2011, all Pre-Closing Service Contracts and all accounts receivable relating to Pre-Closing Services with respect to which a Pre-Closing
Service Contract has been entered and (ii) conduct such collection efforts in the Ordinary Course. On each of June 30, 2011 and August 1, 2011, Buyer shall deliver to seller an interim report summarizing the Pre-Closing Service
Contracts and Pre-Closing Services-related accounts receivable collected through June 28, 2011 and July 28, 2011, respectively. 
 (c) Texas Statement of Occasional Sale. As soon as practicable, but no later than thirty (30) days after the Closing, Seller shall deliver to Buyer a completed Statement of Occasional Sale in
the form adopted by the Texas Comptroller of Public Accounts, Tax Policy Division pursuant to 34 TAC 3.316;” 
 (w) EBITDA Threshold. Section 7.7 shall be amended by deleting the words “March 31” and replacing such words with “April 2”. 

(x) ICS Business Closing Date Balance Sheet. Section 7.8(e) shall be deleted in its entirety and replaced with
“[Reserved.]” 
 (y) Exhibit 2.1(o). Exhibit 2.1(o): Certain Equipment shall be deleted in its
entirety. 
 (z) Employee Withholding. Section 5.1(h) shall be amended by deleting the phrase
“through the day before the Closing Date” from the end of the second sentence and replacing such phrase with “to Transferred Employees with respect to their services as employees of Seller prior to the Effective Time” and by
deleting the phrase “on and after the Closing Date” from the end of the third sentence and replacing such phrase with “with respect to their services as employees of Buyer or one of its Affiliates as of the Effective Time and
thereafter”. 
 (aa) Payment Agent Agreement. Exhibit F: Payment Agent Agreement attached hereto as
Annex A shall be added as an exhibit to the Agreement. 
 (bb) Joint Disbursement Notice. Exhibit
G: Joint Disbursement Notice attached hereto as Annex B shall be added as an exhibit to the Agreement. 

(cc) Pre-Closing Services Statement. Exhibit 6.21: Pre-Closing Services Statement attached hereto as Annex C
shall be added as an exhibit to the Agreement. 
 (dd) EBITDA Principles and Methodologies. Exhibit
1.1(a)(i) shall be amended by deleting the phrase “the last day of the calendar month immediately preceding the month during which the Closing occurs” in the footnote on page 2 of such Exhibit 1.1(a)(i) and replacing such phrase with
“April 2, 2011”. 

  
 8 

 (ee) Certain Equipment. Attachment A to Exhibit 2.1(d): Certain
Equipment shall be deleted in its entirety and replaced with Annex D. 
 (ff) Assumed Contracts.
Exhibit 2.3(a): Assumed Contracts shall be deleted in its entirety and replaced with Annex E. 
 (gg)
Required Consents. Exhibit 6.6: Required Consents shall be deleted in its entirety and replaced with Annex F. 
 (hh) Farnam Equipment Exhibit 6.20(a): Farnam Equipment attached hereto as Annex G shall be added as an exhibit to the Agreement. 

(ii) IBM Equipment Exhibit 6.20(b): IBM Equipment attached hereto as Annex H shall be added as an exhibit to
the Agreement. 
 (jj) Equipment. Attachment A to Disclosure Schedule 3.4(a) shall be deleted in its
entirety and replaced with Annex I. 
 (kk) Triggered Benefits. The following shall be added to
Disclosure Schedule 3.22(g): “Seller approved the vesting of half of the unvested shares of stock granted to Transferred Employees that would otherwise have been forfeited on termination of their employment.” 

(ll) Transferred Employees. Disclosure Schedule 5.1 shall be deleted in its entirety and replaced with Annex
J. 
 2. Set-Off Election. Buyer hereby agrees to make the EEA Set-Off Election. 

3. No Implied Amendments. Except as specifically amended by this Amendment, the Agreement shall remain in full force and effect in
accordance with its terms and is hereby ratified and confirmed. All references to “the date hereof” in the Agreement shall continue to refer to the date of the Agreement before any amendment, consent or waiver. 

4. Effectiveness of Amendment. This Amendment shall be deemed to be a modification to the Agreement in accordance with
Section 10.14 of the Agreement. 
 5. Benefit of the Amendment. This Amendment shall be binding upon and inure to
the benefit of the Parties and their respective successors and permitted assigns. 
 6. Headings. The headings used in
this Amendment are for reference purposes only and shall not affect in any way the meaning or interpretation of this Amendment. 

7. Governing Law. This Amendment shall be governed by, and construed in accordance with, the law of the State of Delaware
applicable to contracts to be carried out wholly within such State. 

  
 9 

 8. Counterparts. This Amendment may be executed simultaneously in multiple
counterparts, and in separate counterparts, each of which shall be deemed an original, but all of which taken together shall constitute one and the same instrument. 
 9. References to Agreement. On and after the date hereof, each reference in the Agreement to “this Agreement,” “hereunder,” “hereof” or words of like import referring
to the Agreement shall mean the Agreement as amended by this Amendment. 
 [signature pages follow] 

  
 10 

 IN WITNESS WHEREOF, the Parties have caused this Amendment No. 1 to Acquisition
Agreement to be executed as of the date first above written. 
  

			
	 MAGELLAN ACQUISITION SUB, LLC

		
	 By:
	 	 /s/ JOHN R. TROKA, JR.

	 Name:
	 	John R. Troka, Jr.
	 Title:
	 	Interim Chief Financial Officer

  

			
	 TELETECH HOLDINGS, INC.

		
	 By:
	 	 /s/ JOHN R. TROKA, JR.

	 Name:
	 	John R. Troka, Jr.
	 Title:
	 	Interim Chief Financial Officer

  

			
	 ELOYALTY CORPORATION

		
	 By:
	 	 /s/ WILLIAM B. NOON

	 Name:
	 	William B. Noon
	 Title:
	 	Vice President, Chief Financial Officer

 [Signature Page to Acquisition Agreement Amendment] 

  
 11

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