Document:

English Translation of Joint Operation Agreement, dated as of September 9, 2010

 Exhibit 10.12 
 English Translation 
 Joint Operation Agreement 

for 

Dandantang Game Zone 

THIS JOINT OPERATION AGREEMENT for DANDANTANG GAME ZONE (“this Agreement”) was entered into by and between the following two parties on
September 9, 2010. 
 Parties hereto: 
 Party A: Shanghai Taomee Network Technology Co., Ltd. 
 Address: 16/F, Building No. A-2,
1528 Gumei Road, Xuhui District, Shanghai 
 Party B: 7th Road Technology Co., Ltd. 

Address: 16/F, EVOC Technology Building, 31 Gaoxin Central 4th Road, Nanshan District, Shenzhen 
 In order to jointly expand the online game market, provide the users with more relevant services, and give full play to Party A and Party B’s respective advantages, both parties hereby reach the
following cooperation terms with respect to the relevant matters of the operation of the online game – Dandantang through friendly consultation by adhering to the principles of equality and mutual benefit, common development, complementary
advantages, and compensation of equal value in accordance with the provisions of applicable laws of the People’s Republic of China: 

Definitions 
 In this Agreement and the
annexes hereto, the following terms shall have the meanings defined as follows: 
 Party A’s Website: means the simplified Chinese
Internet website and business domain where Party A may set up a special zone for the Object as agreed upon by both parties. 
 Object:
means Dandantang online game for which Party B owns the independent and complete copyright within the agreed territory, including server-side applications and Documentation as well as other materials related to the operation of the Object.

 Documentation: means the public materials and graphic materials of the Object. 

  
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 Registration Interface: means the interface for users to log in the game server using the passes of
Party A, and Party B is responsible for the technology access. 
 Promotion Users: mean the users entering the special zone for the
Object. 
 Promotion Query System: means the platform used to record the relevant statistical information of the Promotion Users on Party
A’s server operating the Object, whereby it is possible to inquire about the account information of Party A’s bound users, user log-in information, detailed charging information of users and other records. 

Operating Income of the Object: means the fees charged by Party A from the end users for using the Object after the formal operation of the
Object, mainly existing in the form of charging amount in Mibi. 
 Agency Territory: means Mainland China, excluding Hong Kong, Macau and
Taiwan. 
 The headings and the table of contents of this Agreement are for the purpose of convenience only, and are not intended to become a
part of this Agreement, nor will they affect the meaning or interpretation of this Agreement. 
 1. License 

1.1 With Party B’s authorization, Party A is allowed to perform the following activities with respect to the Object within the agreed territory, and
the agreed territory defined by Party A and Party B after reaching a consensus through consultation is Mainland China: 
 1.1.1 Party A
may set up a special zone for the Object on Party A’s Website and publicize the Object on Party A’s Website. This special zone shall be independently produced, owned and operated by Party A; 

1.1.2 Party A may demonstrate and exhibit the Object, and the registered users of Party A’s Website within the agreed territory are permitted to use
the game services of the Object; 
 1.1.3 Party A may use the text and graphic materials of the Object for the promotion activities related to
the game services of the Object (including but not limited to advertising materials, promotion materials and the like). The specific form and content are to be determined by Party A. 
 1.2 Party B is responsible for rectifying the defects, eliminating the troubles, changing and upgrading the versions of the Object, so that Party A is able to provide services to the users. 

1.3 Without prejudice to the interests and reputation of Party B, Party B agrees that Party A may reasonably use the Object, the trademarks and name of
Party B in the online game services of the Object and relevant promotion activities, and may publicize, introduce and promote the Object using Taomee Dandantang and other names and images that conform to the company image of Party A. 

1.4 Party A may carry out marketing and sales activities for the Object via Internet or other promotion means. Party A shall maintain the safety of the
data of the users accessing the Object via Party A’s Website within the agreed territory, while Party B shall render technical support. 

  
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 1.5 Party A shall undertake the operation and customer services, whereas Party B shall provide technical
support to fully aid in Party A’s work. 
 2. Delivery and Acceptance 
 2.1 Party B shall assist Party A in completing the technical connection between the Object and Party A’s Website and relevant modification work, so that the version testing, acceptance and operation
of the Object can be carried out on Party A’s Website. 
 2.1.1 Party B shall ensure that the Object can operate normally,
and shall deliver to Party A the relevant documents and materials necessary for the market promotion, so that Party A can conduct the promotion of the Object. 
 2.1.2 After Party A has provided the link and the query interface of promotion records of the Object , Party B shall assist Party A in testing the promotion links of the Object in order to ensure that the
link and promotion query interface of the Object can be used normally. 
 2.2 Party B shall deliver      version and
relevant technical documentation to Party A prior to             , so that Party A can perform testing and acceptance. Party B shall carry out reasonable testing before delivering
the authorized game and authorized data. 
 2.3 Party A shall carry out testing and acceptance immediately after receiving the authorized game
and authorized data delivered by Party B, and shall finish the acceptance thereof within      working days. In case of any error, Party A shall notify Party B of such error within      working
days upon receipt of the authorized game and authorized data. Party B shall correct such error in a timely manner upon receipt of the notice of Party A. 
 3. Publicity and Promotion 
 3.1 Party A shall be responsible for the design of the
promotion materials of the Object and the special zone on the website, as well as other services regarding the Object on Party A’s Website or the integration of the Object with the system. 

3.2 As of the effective date of this Agreement, Party A shall be entitled to require Party B to offer equal promotional and preferential activities to
all the end users of the Object operated by Party A. 
 4. Users of Special Zone and Registration Method 

4.1 Users of special zone refer to those users who access the Object by registering in the special zone of Party A. Such users use Party A’s
registration and login systems to access the Object. Party A shall grant Party B appropriate authority to inquire about the list of special zone users and the monthly consumption details of such special zone users via Party A’s billing system.

  
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 5. Installation, Maintenance and Training 
 5.1 Party A shall provide all the hardware devices and broadband resources necessary for the game services, install and erect game servers, database servers, download servers, network servers and other
necessary servers within the agreed territory, and place these serves in an online network environment suitable for the provision of the game services of the Object, and Party A shall be responsible for the installation, debugging and maintenance of
the necessary servers. For the purpose of the performance of this Agreement, both parties hereby confirm that Party A is required to provide the hardware support set forth in Annex I. 
 5.2 Party A may set up new servers based on its own conditions of game operation, while Party B shall provide relevant products and assist Party A in adding servers. 

5.3 The update method is shown as follows: Party B shall update the game versions on the servers of the Object operated by Party A according to the
requirements of this Agreement. 
 5.4 Party B shall designate stable members to maintain the daily operation of the authorized game, correct
and provide patches for any technical problem, defect and bug arising during the daily operation of the authorized game, provide troubleshooting and support services, and give instructions on the erection of servers. Such service forms include
remote services and field services, and the service charges shall be borne by Party B. However, if technical support of Party B is needed in case of any failure in the operated game due to Party A’s breach of any stipulation hereof or any fault
attributable to Party A, the relevant expenses shall be borne by Party A. 
 5.5 Party B shall provide upgrade and maintenance as well as
support services for the Object on a regular basis, and shall notify Party A of the schedule of such regular maintenance and support services. As for the maintenance and support services necessitated by emergencies, Party B shall promptly inform
Party A upon occurrence of such emergencies. 
 6. Main Rights and Obligations of both Parties 

6.1 Rights and Obligations of Party A: 
 6.1.1 Party A shall have the right to require Party B to deliver the game and relevant materials and provide the agreed technical support and training according to the stipulations of this Agreement;

 6.1.2 Party A shall have the right to require Party B to modify the content of the authorized game that does not conform to
Party A’s image, philosophy, and customer group. 
 6.1.3 Party A may independently exercise the right to operate the
Object as agreed within the authorized agency period and negotiate with Party B to determine such matters as gift distribution during the operation. In case, within 5 working days after Party A has sent the gift distribution and users compensation
schemes to Party B, Party B fails to grant written confirmation, it will be deemed to have consented to Party A’s schemes. 

  
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 6.1.4 Party A shall pay the agreed fees to Party B according to the time and method agreed
herein; 
 6.1.5 Party A may not modify, change the name of, add, delete, divide, or decompile the Object without the written
consent of Party B. 
 6.1.6 Party A shall perform its obligations to operate and maintain the Object as agreed within the
authorized agency period. Party A shall establish an official website for the Object and ensure the continuous and stable operation of such website. 
 6.1.7 Party A shall activate the billing channel at the agreed time to formally charge the users of the special zone. 
 6.1.8 In case such procedures as governmental examination and approval, filing, registration and the like are necessary for the agency and operation of the Object within the agency territory, Party A
shall be responsible for go through such procedures at its own costs in order to ensure the lawful operation of the Object within the agency territory. 
 6.1.9 Party A shall undertake to provide high quality customer services and assume all the expenses arising therefrom, so as to attract and secure the end users of the Object with satisfactory operation
services. Party A shall timely feed the opinions of the end users back to Party B for the latter to perfect the Object. 

6.1.10 Party A shall be responsible for operating and maintaining a secure billing system and shall ensure that such billing system is
able to efficiently set up accounts for new end users (special zone users) and provide password authentication function as well as accurate billing function. The relevant program development work shall be the responsibility of Party A, while Party B
shall provide necessary technical support. 
 6.1.11 Party A may not operate the Object beyond the agreed territory, nor may it
use the Object for any activity irrelevant to the content of this Agreement. 
 6.1.12 Party A may not transfer any of its
rights hereunder to any third party without the written consent of Party B. 
 6.2 Rights and Obligations of Party B 

6.2.1 Party B shall have the right to carry out supervision to ensure that Party A engages in operation activities within the authorized
agency scope as agreed herein, raise objection to the modification, changing name of, addition, deletion, division, de-compilation of the game and other acts performed by Party A without the written consent of Party B, and hold Party A legally
liable therefor, including requiring Party A to indemnify Party B for the damage to its reputation and bear the economic losses 
 suffered by
Party B therefrom. 

  
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 6.2.2 Party B shall complete the delivery of the Object and relevant documents according to
the content and time agreed herein; 
 6.2.3 Party B shall provide technical support to Party A as agreed. 

6.2.4 In case there is any update or patch available for the Object, Party B shall promptly notify Party A and give a timely solution as
agreed. 
 6.2.5 Party B shall designate one employee as the project manager and the primary contact for Party A. In addition,
Party B shall undertake that at any time there is at least one technical support member who will provide Party A with technical support. 
 6.2.6 Party B undertakes not to intervene in Party A’s legitimate exercise of its rights hereunder. 
 6.2.7 Party B shall be obliged to provide all the technical supports for the Object (including those regarding server erection) and ensure the normal operation and use of the Object. In case Party A
suffers loss of users or a lot of complaints from the users due to any technical reason attributable to Party B, Party B shall assist Party A in figuring out a solution, and the measures for compensating the users are to be determined by both
parties through consultation. 
 6.2.8 During Party A’s operation of the Object according to this Agreement, it will
immediately inform Party B of all the game bugs, system problems, technical failures and other problems affecting the operation of the Object detected during the operation, and Party B shall fix and solve such bugs, problems and failures in a timely
manner. For details on technical problems and the corresponding time limits for solution, please see Annex II. 
 6.2.9 If the
game is disturbed by any unauthorized plug-in, Party B shall endeavor to block such plug-in by using technical means. 
 6.2.10
After Party A formally operates the Object, Party B shall update and deliver the Object to Party A as scheduled to facilitate the operation of Party A. The major versions of the Object are estimated to be updated every two or three months, while
other minor releases will be updated at indefinite periods. Prior to each update, Party B will notify Party A of the update time and content as well as the matters needing Party A’s assistance 3 days in advance. Party B undertakes that the
update of the Object on the servers of Party A will not be later than the update Party B provides to other operators. 
 7. Income Settlement
and Royalty Payment 
 7.1 Both parties shall perform settlement and share the profits according to the income from Mibi recharging in
respect of the Object by the special zone users on the special zone servers, and the channel costs shall be borne by Party A. 

  
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 7.2 Both parties shall distribute the operating income of the Object on a monthly basis, with the specific
proportions defined as follows: 
 Party A takes 70% of the Operating Income of the Object while Party B takes the remaining 30%. 

7.3 The compensation for users and promotional distribution amount arising from the operation of the Object shall be determined by both parties through
consultation and deducted from the Operating Income of the Object, and such amount will not be distributed as the income. 
 7.4 Party A shall
be responsible for charging fees for the Object during operation via the billing system. Both parties unanimously agree to launch a formal charging channel after the game and relevant Documentation are delivered to Party A and passes the acceptance
of Party A, and Party A formally begins the operation, so as to formally charge the users of the special zone of Party A. 

7.5 Upon formal charging, Party A shall deliver to Party B the list of the operating income for the previous month (including the
list of bad debts in the previous month) on the 15th day
of each month (to be postponed in case of holidays). Party B shall check and confirm the lists provided by Party A within 3 days, and shall issue lawful and valid invoices of equal amount to Party A after confirming such lists. In case Party B fails
to make confirmation within 3 days, Party B will be deemed to have accepted the list of operating income issued by Party A. Upon receipt of the invoice, Party A will remit Party B’s share of profits for the previous month to the special account
designated by Party B within 15 days. 
 7.6 Where either party raises an objection to the profit-sharing amount and the difference falls within
1% (including 1%), the statistical data on the background of Party A will prevail. If the difference exceeds 1%, the specific amount shall be determined by both parties through consultation. 
 7.7 Both parties shall respectively bear the relevant taxes arising from this Agreement. 
 7.8 The
billing system needed during the promotion shall have the following functions: 
 7.8.1 Inquiring about the relevant
registration information of special zone users; 
 7.8.2 Inquiring about the details and sum of the amount recharged in the
account of a single special zone user for the Object. 
 7.9 Account information of Party B: 

Bank Name: China Merchants Bank Shenzhen Keyuan Sub-branch 
 Account No.: 755916317610818 
 Beneficiary: 7th Road Technology Co., Ltd.

  
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 8. Late Delivery and Overdue Fine 
 8.1 After the formal operation of the Object on Party A’s Website on a paid basis, if Party A fails to pay the profit-sharing amount according to the provisions of Article 7 hereof, Party A shall pay
to Party B the overdue fine in the amount equivalent to 1‰ of the payable overdue amount accrued in the current period for each delayed day. Where the payment is overdue for more than thirty days, Party B shall be entitled to terminate this
Agreement. 
 9. Declarations, Representations and Warranties 
 9.1 Both parties respectively declare, represent and warrant to each other as follows: 
 9.1.1 They are qualified to enter into the cooperation hereunder, which complies with the provisions regarding their respective business scopes; 

9.1.2 The execution and performance by them of this Agreement do not constitute a breach against any third party or an infringement upon
any right of such third party, nor do such execution and performance violate the restrictions of any legal document binding upon them. 
 9.2
Party A warrants that: 
 9.2.1 It has all the rights to the Party A’s Website used for this Agreement, enjoys the legal
qualification to enter into the cooperation agreed herein at the same time, and owns sufficient technology and advertising and promotion resources as well as enough staff; 
 9.2.2 All the materials it has obtained from Party B will only be used for the cooperation project of the Object, and will never be used for any other purpose (except as otherwise agreed by both parties
in writing), otherwise Party B shall be entitled to require Party A to compensate for all the direct economic losses incurred thereby. 
 9.2.3 It will protect the reputation and company image of Party B, and will not commit any act that may impair the image and reputation of Party B; it will use the company name, trademarks and the name of
the Object licensed by Party B within the authorized scope; except as otherwise specified herein, Party A may not alter the trademarks or the name of the Object of Party B in any way. 

9.2.4 Party A has no right to make any derivative of the Object and undertakes not to use the Object to make profits for other business
purposes, or infringe upon the interests of Party B, or infringe upon the interests of any third party in its own name or in the name of Party B or Party B’s partner. 
 9.2.5 Should Party A breach any of the foregoing warranties, it shall bear the liabilities for such breach. Any complaint, dispute, action or claim arising therefrom shall be the responsibility of Party
A, and if Party B suffers any loss therefrom, Party A shall assume all the corresponding liabilities for compensation. 
 9.2.6
Party A must ensure the service quality of the operation of the Object and the quality of server devices in order to safeguard the legitimate interests of users. 

  
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 9.3 Party B warrants that: 
 9.3.1 It lawfully owns the copyright and operation right of the Object within the agreed territory and will not exert negative effect on the use of the Object hereunder. 

9.3.2 It will not transfer the Object or commit any other act that may affect the performance of this Agreement within the term of this
Agreement. 
 9.3.3 It has lawful title to the Object and the Documentation in connection with the performance of this
Agreement, and will not infringe upon the legitimate interests of any third party. 
 9.3.4 The content of the Object and its
Documentation complies with Chinese laws and regulations, and does not violate the relevant provisions regarding electronic publications as well as any other applicable laws and regulations; 

9.3.5 Should Party B breach any of the foregoing warranties, it shall bear the liabilities for such breach. Any complaint, dispute,
action or claim arising therefrom shall be the responsibility of Party B, and if Party A suffers any loss therefrom, Party B shall assume all the corresponding liabilities for compensation. 
 10. Amendments 
 10.1 Within the term of this Agreement, both parties may amend the content
of this Agreement through friendly consultation, and any amendment shall be set forth in a written agreement, which shall become effective as of the date when it is signed and stamped by both parties. 

11. Assignment and Disposal 
 11.1
Neither party may assign or, in the form of guarantee, provide to any third party its positions, rights or obligations hereunder, except as otherwise expressly specified herein or with the written consent of the other party. 

11.2 Where it is necessary for Party A to delegate its right of agency to or enter into promotional cooperation with any third party on a profit-sharing
basis during the promotion and marketing, Party A shall file an application to Party B, and shall not carry out such cooperation until it has obtained the written permission of Party B. 

  
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 12. Confidentiality 
 12.1 Neither party may obtain any confidential information irrelevant to the work hereunder by illegitimate means. Each party shall keep confidential all the confidential information received from the
other party by using the same degree of care as it uses to protect its own confidential documents of equal importance (no less than normal and reasonable degree of care). Without the express permission of this Agreement or the prior written consent
of the other party, neither party may disclose to any third party (unless otherwise required by applicable laws, regulations, government department, stock exchanges or other regulatory authorities and excluding the legal, accounting, business and
other advisors or employees of both parties) any content of the provisions hereof and the execution and performance hereof, as well as any technical or operational information of the other party or any affiliate thereof known by signing and
performing this Agreement, nor may such party use the confidential information of the other party or permit (lending, granting, leasing, transferring of and other disposal of the business secrets of the other party all fall within the scope of
“permission”) the use of or assist any third person under no obligation of confidentiality in using such business secrets of the other party. Each party shall take reasonable measures to prevent the divulgence of such confidential
information and the unauthorized use of confidential information. If either party finds that any business secret is divulged by others or divulged due to its own fault, such party shall take effective measures to prevent the further expansion of
such divulgence and report the fact to the other party in a timely manner. 
 12.2 The receiving party undertakes to provide such confidential
information only to its personnel who need to access such confidential information and data to perform their duties in the capacity of employees of the receiving party. The receiving party shall procure that the employees who have access to such
confidential information and data agree, in writing, not to disclose such confidential information to any third party and will not use such confidential information for any purpose except for the purpose of performing the duties of such employees
according to the instructions of the receiving party. 
 12.3 Exceptions. Notwithstanding the foregoing, this clause shall not apply to the
following information that: 
 12.3.1 Is independently developed by the receiving party without using the confidential
information of the other party; 
 12.3.2 Is legitimately received by the receiving party from any third party under no
obligation of confidentiality without breaching this Agreement; 
 12.3.3 Is disclosed to any third party under no obligation of
confidentiality by the disclosing party; 
 12.3.4 Is illegitimately owned by the receiving party before receiving the
information from the disclosing party; 
 12.3.5 Is disclosed by the receiving party with the prior written consent of the
disclosing party; 
 12.3.6 Has been or may be made publicly available not due to the receiving party’s breach of this
Agreement; 
 12.3.7 Is required to be disclosed under applicable laws and regulations; 

12.3.8 Is disclosed according to the orders or requirements of a people’s court or competent administrative authorities, provided,
however, that the receiving party must inform the other party in a timely manner and make its best efforts to procure a protective order or otherwise prevent the disclosure of such information. 

  
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 13. Annexes to this Agreement 
 13.1 In case there is any imperfection in the cooperation terms hereunder, both parties will separately make written explanations or sign a separate agreement through consultation, which shall act as an
annex hereto and constitute an integral part hereof, and shall have same legal effect as this Agreement. 
 13.2 Unless otherwise specifically
set forth herein, the terms of this Agreement shall also apply to any annex hereto. In case of any conflict between the terms of such annex and the main text of this Agreement, the relevant terms of the main text hereof shall prevail. 

14. Performance of this Agreement 
 14.1
Both parties shall fully perform their respective obligations as agreed, and shall perform the obligations of notice, assistance, confidentiality and other obligations in good faith according to the nature and purpose of this Agreement as well as
transaction practices. 
 15. Term and Termination 
 15.1 This Agreement shall come into force from the date first written above and shall expire 12 months after Party A formally begins to promote the Object on Party A’s Website and charges the special
zone users promoted by Party A. If, prior to the expiration of the term of this Agreement, neither party raises any written objection, this Agreement shall be automatically renewed for another two years. 

15.2 In case the game is closed and out of service due to any fault attributable to Party A, all the customer complaints and economic losses arising
therefrom shall be handled and covered by Party A. 
 15.3 The premature termination of this Agreement shall not affect the non-breaching
party’s right to require the breaching party to compensate it for the losses suffered by it. 
 15.4 Within the term of this Agreement,
both parties may terminate this Agreement in advance by reaching consensus through consultation. 
 15.5 In case this Agreement is terminated in
whatsoever manner, neither party may disseminate or fabricate any speech and text or commit any other act that may damage the image of the other party, otherwise the party whose right is damaged shall be entitled to require the other party to
compensate it for all the losses suffered by it therefrom. 
 15.6 Under any of the following circumstances, either party may immediately
terminate this Agreement by giving a 15 days prior written notice to the other party without having to bear any liability for breach: 
 15.6.1 The other party starts liquidation, dissolution, voluntary or involuntary bankruptcy or other similar circumstances; 

  
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 15.6.2 The other party fails to repay the debts at maturity date and directly or indirectly
declares bankrupt and the debts due (other than fraudulent debts), and any creditor has taken over its operation right or substantial assets; 
 15.6.3 Both parties decide not to commence commercial operation, provided that neither party has a fault; 
 15.7 Once this Agreement is terminated, Party A shall, within 60 working days upon such termination, stop acting as an agent of and operating the Object, and shall cease to sell, distribute and produce
any product related to the Object. Party A may retain the profit-sharing payment for the last month of the authorized period to pay the expenses arising from the refunding of cards by end users. The amount to be paid to the end users and the method
of payment as well as the respective proportions assumed by both parties shall then be determined by them through consultation. 
 16. Force
Majeure 
 16.1 In case of any event of Force Majeure, either party shall promptly and sufficiently notify the other party in writing of the
occurrence of this event and the influence that such event may have on this Agreement, and shall provide relevant documentary evidence within 60 days upon removal of such event of Force Majeure. 

16.2 Where it is impossible to perform this Agreement due to any event of Force Majeure, the affected party may be exempt from liabilities in part or in
whole according to the influence of such event of Force Majeure, unless otherwise provided in relevant laws. Where such event of Force Majeure occurs after the relevant party delays in the performance hereof, such party may not be exempt from
liabilities. 
 16.3 Events of Force Majeure referred to this Article include but are not limited to the following: natural disasters
(earthquake, rainstorm, typhoon and so on), war, emergency power failure in the place where servers are located, governmental acts, or interim orders forcing the shutdown of the servers, etc. 
 17. Defaulting Liabilities 
 17.1 Party B shall bear liabilities for warranty against any
defect of right, and shall warrant that the Object is free from any claim made by any third party, otherwise, Party B shall compensate Party A for the losses suffered by it therefrom. 
 17.2 Where Party A modifies, changes the name of, adds, deletes, divides, decompiles the Object without the written consent of Party B, thus causing losses to Party B, Party A shall bear the liabilities
for compensation. 
 17.3 Party A shall exercise the rights granted by Party B within the scope agreed herein during the authorized period, and
may not use the Object in any way beyond the agency territory and the delegated authorities, otherwise Party A shall compensate for the losses caused to Party B thereby. 

  
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 18. Governing Law and Dispute Resolution 
 18.1 The execution, performance, interpretation and dispute resolution of this Agreement shall be governed by the law of the People’s Republic of China. 

18.2 Any dispute arising out of or in connection with this Agreement shall be settled by both parties through friendly consultation. In case such
consultation fails, such dispute shall be submitted to the court of the place where the plaintiff is located for settlement through lawsuit. 

19. Contact Information 
 19.1 All
notices or other letters to be sent or prepared according to the provisions of this Agreement shall be given in writing, and shall be sent by fax, courier service, or registered mail. The recipients are as follows: 

Party A: Shanghai Taomee Network Technology Co., Ltd. 
 Address: F/16, Building No. A-2, 1528 Gumei Road, Xuhui District, Shanghai 
 Attention:

 Telephone: 
 Fax: 021-33674012

 Postal Code: 200233 
 E-mail:

 Party B: 7th Road Technology Co., Ltd. 
 Address: 16/F, EVOC Technology Building, 31 Gaoxin Central 4th Road, Nanshan District, Shenzhen 
 Attention: Hu Xiaoli 

Telephone: 0755-86255212-837 
 Fax:
0755-86199356 
 Postal Code: 518057 

E-mail: Lick@7road.com 

  
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 19.2 The notices, requests or other letters sent under the preceding paragraph shall be
deemed to be duly served under the following circumstances: if sent by fax, 12 hours after such notices, requests or letters are sent to the correct fax number, provided that the sending party shall receive the electronic or other form of
confirmation of the accurate and complete delivery of the letters; if sent by courier service like EMS, such notices, requests or letters shall be deemed served at 10:00 am on the third working day from the date of posting; if sent by registered
mail, such notices, requests or letters shall be deemed served at 10:00 am on the 10th working day from the date of posting. 
 19.3 Each party hereto may change its mailing address and
recipient with a written notice to the other party. 
 20 Miscellaneous 
 20.1 Independent Contractors. Both parties are independent contractors. Neither party may be deemed as the employee, agent, partner or representative of the other party, nor shall such party have the
right to assume any obligation and duty on behalf of the other party. 
 20.2 Both parties hereto have caused their respective duly authorized
representatives to execute this Agreement and affix their official seals or special seals for contractual uses hereto. In witness whereof, this Agreement is made in quadruplicate and each party holds two copies. 

[THE REMAINDER OF THIS PAGE BELOW THIS LINE IS INTENTIONALLY LEFT BLANK] 

  
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 Party A: Shanghai Taomee Network Technology Co., Ltd. 

[seal: Shanghai Taomee Network Technology Co., Ltd. Ltd.] 
 Authorized Representative (signature): 
 Party B: 7th Road Technology Co., Ltd. 

[seal: 7th Road Technology Co., Ltd.] 

Authorized Representative (signature): 

  
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 Annex I: 
 Dandantang Servers 
 Server Capacity: 4,500 concurrent users / game server 

Hardware Configuration of Servers 
  

							
	 Type
	  	 Model
	  	 Quantity
	  	 Remarks

				
	CPU	  	Intel 5420	  	2	  	None
				
	Memory	  		  		  	Memory shall be greater than or equal to 12 G
			
	 Database Server Hard Disk
 (two physical hard disks)
	  	1	  	300 G SAS Hard Disk
		  	1	  	146 G SAS Hard Disk
			
	IIS Server Hard Disk	  	1	  	146 G SAS Hard Disk
			
	Game Server Hard Disk	  	1	  	146 G SAS Hard Disk
				
	Network Card	  	1000M	  	2	  	One to be connected to public network and one to be connected with Intranet switch
				
	Switch	  	HY H3C 5024P Gigabit	  	1	  	To be connected with each server (Intranet)

Software Configuration of Servers 
 Each server operates on Windows 2003, 64 bit, with new SP2 patch 
 The operating system may be in
English, but no Chinese patch should be put on the English system. 
 Database server hard disk partition: 

146G SAS hard disk is partitioned into two disks, C and D, 40 G being allocated to C Disk and the remainder being allocated to D Disk. Both C and D disks
are in NTFS format. 300 G SAS hard disk is for E Disk for the purpose of synchronizing and backing up database. 

  
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 Hard disk partition of IIS servers and Game servers: 

146G SAS hard disk is partitioned into two disks, C and D, 40 G being allocated to C Disk and the remainder being allocated to D Disk. Both C and D disks
are in NTFS format. 
 Bandwidth Allocation of Servers 
 Bandwidth: no less than 100M exclusive access for each server (3,400 concurrent users) 

Recommendations: at the very day when a new zone was launched or the version is updated, the bandwidth should be adjusted to 150M exclusive access and
maintained for 3 days, so as to give a more fluent experience to a huge amount of users when they download the client file again. 
 The capacity of servers for concurrent users 
 Capacity of servers: 3,000 concurrent users/game
server, a maximum of 4,500 concurrent users/game server 

  
 17 

 Annex II: 
 Levels of Technical Failures and Time Limits for Solution 
 I. Both parties agree to divide
the bugs, technical failures and system problems arising during the operation of the Object into four levels, namely, fatal, significant, ordinary and optimization, which are detailed as follows: 

 

							
	 Level
	  	 Standards
	  	 Time Limit

for Solution

	 	  	 Flash
	  	 Web
	  	 
				
	  
 Fatal
	  	 1.      The game is unable to continue to execute due to crashes,
illicit withdrawal, endless loop, disconnection and other errors resulting from the game;
  

2.      The fulfillment of the system requirements or functions is seriously
affected, and such problem cannot be corrected (reinstalling or restarting the game is not a corrective method);
  

3.      Other bugs that make the game not executable;

 

4.      Problems that directly prevent the game or game updates from being released
normally;
  

5.      Major functional modules (like the functions for storing the data of
players) cannot work;
  

6.      Other problems that have caused or may cause the suspension of game
operation or any damage to the interests of users.
	  	 1.      Core functions of webpage cannot be implemented normally,
for example, recharging is impossible on the recharging page;
  
 2.      Important functions of webpage cannot be implemented normally, for example, normal login is unavailable;

 

3.      Webpage cannot be accessed normally or virtually cannot be displayed
normally;
  

4.      Other problems that have caused or may cause the suspension of game
operation or any damage to the interests of users.
	  	  
 Within 24 hours after detecting
problems

  
 18 

							
	  
 Significant
	  	 1.      Functions of the program cannot be
implemented;
  

2.      Game rules and settings are incorrect;

 

3.      Animation cannot be played or is incorrectly displayed;

 
 4.      The
music or sound effect goes wrong on a large scale;
  
 5.      Local yet apparent program problems that do not affect the running of the game.
	  	 1.      The fulfillment of the system requirements or basic
functions are seriously affected;
  

2.      Patterns or pictures are displayed disorderly, making it impossible to
implement the functions of pages.
	  	  
 Within 48 hours after defecting
problems

  
 19English Translation of Building Lease Contract, dated as of February 8, 2010

 Exhibit 10.13 
 English Translation 
 Building Lease Contract 

THIS BUILDING LEASE CONTRACT (“this Contract”) is entered into in Shanghai, the People’s Republic of China (hereinafter referred to as
“China”) by and between: 
 Lessor (Party A): Shanghai Caohejing Development Zone Hi-tech Park Development Co., Ltd.

 Address: No. 900, Yishan Road, Shanghai, China 
 Legal representative: Chen Qingzhou 
 Postal code: 200233 

Tel.: (86) (21) 64850000 
 Fax:
(86) (21) 64851906 
 Business license: 3101121021072 
 Lessee (Party B): Shanghai Taomee Network Technology Co., Ltd. 
 Address: 22/F, Building
No. 20, No. 487, Tianlin Road, Shanghai, China 
 Legal representative: Zeng Liqing 

Postal code: 200233 
 Tel.:
(86) (21) 33674009 
 Fax: (86) (21) 33674012 
 Business license: 310104000394797 
 In accordance with the provisions of the Contract Law of
the People’s Republic of China and the Regulations of Shanghai Municipality on Lease of Houses, Party A and Party B, on the basis of equality, freewill, fairness and good faith and through negotiation, hereby enter into this Contract
with respect to Party B leasing from Party A the house legally leasable by Party A , upon the terms and subject to the conditions as set forth below. 
  

	1.	Legal status of both parties and relevant documents 

  

	1.1	Party A is an economic entity and a Chinese legal person legally established after approval by the Chinese government and responsible for the development, construction,
operation and management of Shanghai Caohejing Development Zone Hi-tech Park. 

	1.2	Party B is an economic entity and a Chinese legal person established after approval by the Chinese government and engages in the sales of computer software and hardware
and computer network software and the technical development, technical consulting, technical services and technical transfer of computer network systems. 

  
 1 

	1.3	Party B shall provide a photocopy of its business license to Party A. 

  

	2.	Confirmations and warranties of both parties 

  

	2.1	Unless otherwise agreed by Party A and Party B herein, each party hereby confirms and warrants as follows: 

 

	(1)	It owns the legal qualifications, the capacity for civil rights and civil acts to execute and perform this Contract, fully understands its rights, obligations and
responsibilities hereunder, and is willing to strictly perform this Contract. If any party breaches this Contract, the other party shall have the right to claim losses from the breaching party according to the provisions herein;

  

	(2)	It has completed all the internal approval formalities necessary for executing this Contract; 

 

	(3)	There is no contract signed or any other issue arranged with any third party that may hinder the execution and performance of this Contract. 

 

	2.2	Party A warrants that, when signing this Contract, it has legally obtained the valid ownership certificates described in Article 3.1 herein. The numbers of such
certificates are as follows: 

  

	 	(1)	Shanghai real property ownership certificate: Hufangdixuzi (2006) No. 015570; 

 

	 	(2)	Construction planning permit: Huguijian (2008) No. 00080505F00984. 

 

	3.	Information on the Premises 

  

	3.1	 The house leased hereunder by Party A to Party B is located at 16/F, Building No. 2, No. 1528, Gumei Road, Shanghai Caohejing
Development Zone (hereinafter referred to as the “Premises”). The Premises are for office purpose. The floor area of the Premises is temporarily set at 1,680.17 m2. Party A and Party B agree to adjust the total amount of rent on the basis of the Premises’ floor area as finally
measured by Shanghai Measuring and Drawing Center for Houses and Land and of the daily rent as agreed by both parties in Article 6.1 herein. 

  

	3.2	Party A, as the owner of the Premises, hereby leases the Premises to Party B. Before signing this Contract, Party A has notified Party B that the Premises is not
subject to any mortgage. 

  

	3.3	 The Premises provided by Party A is of reinforced concrete structure and have an evenly distributed active load of 300 kg/m2. 

 

	3.4	 The designed power supply of the Premises is 120W/ m2. The Premises adopt one-line power supply. If the power consumption by Party B exceeds 120W/ m2, Party B shall at its own expense applies to the power supplier for
HV power supply and set up relevant power transformer and bear relevant expenses. 

  
 2 

	4.	Use of the Premises 

  

	4.1	Party B represents and warrants to Party A that the Premises will be used for the economic activities specified in the business license of Party B and that Party B will
abide by the national and municipal rules regarding the use of houses and Shanghai Caohejing Development Zone’s rules regarding industrial development, environmental protection and property management. 

 

	4.2	Party B warrants that, without prior written consent of Party A and without approval by relevant authorities during the term hereof, it will not change the use of the
Premises as agreed in the previous paragraph. 

  

	5.	Delivery date and lease term 

  

	5.1	It is agreed by both parties that the lease term of the Premises begins on July 1, 2010 and ends on June 30, 2012. The rent will be accrued on and from
October 1, 2010. 

 Party B agrees that, after Party B pays to Party A the lease deposit and first rent
for the Premises, Party B may handle the handover formalities after April 1, 2010 and begin interior decorations, provided that Party B obtains from the firefighting administration authority the approvals for its decoration design scheme and
construction drawings. On and from the day when Party A and Party B complete the handover formalities for the Premises, Party B shall pay the property management fee for the Premises according to relevant rules. Party B may officially move into and
use the Premises on and after July 1, 2010. 
  

	5.2	When the lease term hereunder matures, Party A will have the right to re-possess the Premises and Party B shall return the Premises to Party A. If Party B needs to
renew this Contract, it shall send a written request to Party A for renewal three months’ before the maturity of the lease term hereunder. Within one month after receipt of the written request from Party B, Party A shall send a written reply to
Party B indicating whether or not Party A agrees to renew the lease hereunder. If Party A allows Party B to renew the lease hereunder, both parties shall re-sign a lease contract. Party A has the right to adjust the rent and other terms and
conditions for the renewed lease contract within a range of -/+20%. If both parties cannot agree on the rent for the renewed lease contract, Party A will have the right to terminate this Contract and re-possess the Premises when the lease term
hereunder matures. 

  

	6.	Rent, payment method and term 

  

	6.1	It is agreed by Party A and Party B that the rent for each square meter of floor area of the Premises is Renminbi three point seven yuan (RMB3.70). The annual
total rent is Renminbi two million two hundred sixty-nine thousand sixty-nine point fifty-nine yuan (RMB2,269,069.59). 

  

	6.2	Party B shall pay the rent before using the Premises. Party B agrees to pay to Party A the rent for the period from October 1, 2010 to December 31,
2010 within 10 days (calendar days) after this Contract takes effect. The rent for this period is Renminbi five hundred sixty-seven thousand two hundred and sixty-seven point four yuan (RMB567,267.40). The rent thereafter shall be paid to
Party A in four installments, respectively on January 1, April 1, July 1 and October 1 of each year, each installment accounting for 25% of the total rent for the year, i.e., Renminbi five hundred sixty-seven
thousand two hundred and sixty-seven point four yuan (RMB567,267.40). If the deadline for any installment falls on a Saturday, Sunday or a national statutory holiday, it will be accordingly postponed to the first working day after the deadline.
A late fee at 0.05% of the payable rent shall be charged upon Party B for each day after the deadline. 

  
 3 

	7.	Lease deposit and other expenses 

  

	7.1	It is agreed by Party A and Party B that, within 10 days (calendar days) after this Contract takes effect, Party B shall pay to Party A the lease deposit for the lease
of the Premises. The lease deposit shall be equal to 3 months’ rent, i.e., Renminbi five hundred sixty-seven thousand two hundred and sixty-seven point four yuan (RMB567,267.40). 

During the lease term hereunder, Party B shall not use the said lease deposit to offset the rent for the Premises. Within 10 days after
the lease term matures, Party B pays all the relevant expenses and completes the handover formalities of the Premises with the property management department, Party A will refund the interest-free lease deposit to Party B. If Party B fails to pay
any expenses after the due time and if Party A suffers any economic losses due to any reason on the part of Party B, Party A shall have the right to deduct a corresponding amount from the lease deposit and refund the interest-free balance to Party
B. 
  

	7.2	During the lease term hereunder, Party B shall bear all the expenses incurred by the Premises for water, electricity, gas, telecommunications, equipment, etc.

  

	7.3	Party B shall at its own expense apply to relevant departments for completing formalities for using power, gas, telecommunications, etc., and bear all the relevant
expenses incurred for installing such facilities. 

  

	7.4	Before the handover of the Premises, Party B shall sign a property management contract with the property management company of the community where the Premises is
located and pay the specified property management fee. The current property management fee rate for the Premises is temporarily set at Renminbi nineteen point sixty-eight yuan (RMB19.68) per square meter of floor area.

  

	8.	Use requirements and maintenance responsibilities for the Premises 

  

	8.1	During the lease term hereunder, if Party B discovers any natural damage to the Premises or any of its accessory facilities, it shall promptly notify the property
management company designated by Party A to repair such damage. When repairing the Premises and its accessory facilities, Party B shall actively provide assistance and cooperation. If any act or omission on the part of Party B makes it impossible to
repair the damage in a timely manner, Party B shall bear the consequences. 

  
 4 

	8.2	During the lease term hereunder, Party B shall reasonably use and protect the Premises and its accessory facilities. Party B shall be responsible for repairing any
damage or failure caused by Party B. 

  

	8.3	During the lease term hereunder, Party A warrants that the Premises and its accessory facilities will remain in a usable and safe status. Party A may check and maintain
the Premises and Party B shall provide cooperation. Party A shall minimize the influence on the use of the Premises by Party B. 

  

	8.4	In addition to the existing decorations and facilities of the Premises, if Party B needs to further decorate or add additional accessory facilities and equipment, it
shall obtain written consent from Party A in advance, complete the relevant formalities at the property management department and obtain relevant approvals from relevant authorities, if such approvals are required. 

 

	8.5	When this Contract is rescinded or terminated, the structures added or improved by Party B with the written consent of Party A shall be restored to its original status
by Party B, except reasonable wear. Only after the Premises is accepted by Party A can Party B handle the formalities for returning the Premises. 

  

	9.	Conditions of the Premises when returned 

  

	9.1	Unless Party A agrees to renew this Contract with Party B and signs the renewal contract with Party B, Party B shall return the Premises when the lease term hereunder
matures or when this Contract is rescinded or terminated for any reason whatsoever. If Party B fails to return the Premises after the due time without prior consent of Party A, Party B shall, for each day after the due time, pay to Party A an amount
equal to two times the daily rent as the fee for occupying the Premises. Party B agrees that, if Party B fails to restore and return the Premises within 15 days after the due time, Party A shall have the right to enter the Premises and at the same
time Party B shall be automatically regarded as having given up its ownership of or right to use all the decorations, facilities, equipment and other un-removed goods in the Premises, including the equipment and goods which are regarded as owned by
Party B (regardless if they are actually owned by Party B or any third party). Party A has the right to dispose of such decorations, facilities, equipment and other un-removed goods at its own discretion. If the legal interests and rights of any
third party is involved, Party B shall be responsible for compensating the said third party. Party B shall bear all the expenses incurred by Party A in restoring the Premises for and on behalf of Party B. The Premises are regarded as re-possessed by
Party A at the moment when Party A enters the Premises. 

  

	9.2	Party B shall return the Premises in a status after normal use. When returned, the Premises shall be subject to inspection and acceptance by Party A and all the
expenses to be borne by each party shall be settled fully. 

  
 5 

	10.	Sub-lease and transfer 

  

	10.1	Unless Party A agrees Party B to sub-lease the Premises in the supplementary provisions hereof or any other written document, Party B shall not sublet the Premises
partially or wholly to any third party during the lease term hereunder. 

  

	10.2	It is confirmed by both parties that, after the pre-sale permit or real property certificate is obtained for the Premises, Party A plans to sell the Premises to
Shanghai Lin’gang Economic Development Group Investment Management Co., Ltd. Party A warrants that Shanghai Lin’gang Economic Development Group Investment Management Co., Ltd will lease the Premises to Party B in accordance with the terms
and conditions (including daily rent, lease term, contractual provisions, etc.) consistent with those set forth herein and that the rights and obligations of the Lessor hereunder will be transferred to Shanghai Lin’gang Economic Development
Group Investment Management Co., Ltd which will sign a lease contract with Party B for this purpose. 

  

	11.	Conditions for rescinding this Contract 

  

	11.1	Party A and Party B agree to terminate this Contract during the lease term without bearing any responsibilities or liabilities if: 

 

	 	(1)	The use right for the land occupied by the Premises is legally re-possessed earlier; 

 

	 	(2)	The Premises are legally expropriated for social public interest; 

  

	 	(3)	The Premises are legally included into the scope of removal for the purpose of urban construction; 

 

	 	(4)	The Premises are damaged, lost or determined as dangerous. 

  

	11.2	Party A and Party B agree that, in any one of the following conditions, one party may rescind this Contract by sending the other party a written notice. The breaching
party shall pay to the non-breaching party an amount equal to twice the monthly rent as the liquidated damages. If the non-breaching party suffers any loss and the liquidated damages are insufficient to cover such loss, the breaching party shall pay
the balance to the non-breaching party. 

  

	 	(1)	Party A fails to deliver the Premises by the specified time and still fails to deliver the Premises within ten days after request by Party B; 

 

	 	(2)	The Premises delivered by Party A fail to meet the provisions herein, making it impossible for Party B to achieve the goal of leasing the Premises;

  

	 	(3)	Party B changes the use of the Premises without prior written consent from party A, thus damaging the Premises; 

 

	 	(4)	The Premises are damaged due to any reason on the part of Party B; 

  
 6 

	 	(5)	Party B sub-leases the Premises, transfers the right as lessee for the Premises or exchange the Premises for any other house with any third party without prior written
consent of Party A; 

  

	 	(6)	Party B fails to pay the rent one month after the due time; 

  

	 	(7)	Party B uses the Premises to carry out any illegal activities. 

  

	12.	Liabilities for breach of contract 

  

	12.1	During the lease term hereunder, if the Premises are damaged as a result of Party A failing to timely performing its maintenance and repairing obligations hereunder,
causing Party B to suffer any property loss or personal injury, Party A shall bear all the direct losses. 

  

	12.2	If Party B decorates the Premises or add accessory facilities to the Premises without prior written consent of Party A or beyond the scope and requirements as agreed by
Party A in writing, Party A may request Party B to restore the Premises and compensate Party A for any and all losses. 

  

	12.3	During the lease term, unless agreed herein, if Party A rescinds this Contract by re-possessing the Premises earlier, Party A shall pay an amount (no more than three
months’ rent) equal to 50% of the rent for the remaining days as liquidated damages to Party B. If the liquidated damages are insufficient to cover the direct loss sustained by Party B, Party A shall be responsible for compensating Party B for
the balance. 

  

	12.4	During the lease term, if Party B rescinds this Contract by returning the Premises earlier, Party B shall pay an amount (no more than three months’ rent) equal to
50% of the rent for the remaining days as liquidated damages to Party A. If the liquidated damages are insufficient to cover the direct loss sustained by Party A, Party B shall be responsible for compensating Party B for the balance. Party A may
deduct a corresponding amount from the lease deposit. If the lease deposit is insufficient to cover the balance, Party B shall separately pay the insufficient part to Party A. 

 

	12.5	When a default occurs, the non-breaching party shall have the right to terminate or continue performing this Contract. If the non-breaching party requests the breaching
party to continue performing of this Contract, the breaching party shall continue to perform this Contract, no matter whether or not the breaching party has paid the liquidated damages, compensation and/or late fee. 

 

	13.	Miscellaneous 

  

	13.1	If Party A intends to mortgage the Premises during the lease term, it shall send a written notice to Party B. 

 

	13.2	During the lease term, Party B, in addition to the right of using the Premises, has the right to pass the passages, staircases, elevators and entrance halls and to use
lavatories and fire-fighting devices. Party B shall not store any flammable, explosive or toxic goods or, without prior written consent from Party A, occupy any un-leased area. During the lease term, Party B is responsible for managing its own
properties and for procuring insurance coverage at its own expense for its properties that should be insured. 

  
 7 

	13.3	If Party B involves flammable or explosive goods or noise, waste gases, waste water, slag, etc, it shall submit a report to the development zone and relevant municipal
authorities beforehand for approval and shall meet the relevant safe production and discharge standards before production. Before secondary decoration, Party B shall not begin construction before obtaining approval from governmental fire-fighting
administration department. 

  

	13.4	If any party hereto is rendered impossible to perform this Contract by any force majeure event, including but not limited to war (no matter declared or not),
earthquake, typhoon, flood, fire, etc, this party shall immediately notify the other party in writing and within fifteen days send the other party details about the force majeure event as well as the reason for inability to perform this Contract or
for extension, valid evidencing documents, etc. 

 Party A and Party B may negotiated to decide whether or not to
rescind this Contract, or perform part of or extend the performance of this Contract, depending on the degree of impact of the force majeure event on the performance of this Contract. 

 

	13.5	The conclusion, effectiveness, interpretation, performance, settlement of disputes, etc of this Contract shall be governed by the laws and regulations of the
People’s Republic of China as well as the local regulations and rules of Shanghai Municipality. 

  

	13.6	Any dispute arising out of performing this Contract or in relation hereto shall be solved by both parties through friendly negotiation. If negotiation fails to solve
the dispute, either party may submit it to a competent people’s court in Shanghai. The final verdict of the people’s court will be binding on both parties. 

 

	13.7	For any issue not covered herein, both parties may sign a separate written agreement through negotiation. The said written agreement will form a part of and have the
same legal force as this Contract. 

 This Contract may be modified after negotiation between both parties. Before
taking effect, any modification hereto shall be made in writing and be signed by the legal representatives of both parties or by the agents authorized thereby. Before the modified contract takes effect, both parties shall still perform according to
the provisions herein. 
  

	13.8	At the execution of this Contract, each of Party A and Party B has the full civil capacity and fully understands its own rights, obligations and responsibilities
hereunder and is willing to strictly perform the provisions herein. If any party breaches this Contract, the other party shall have the right to claim damages according to the provisions herein. 

  
 8 

	13.9	Each of Party A and Party B confirms that its own mailing address and telephone & fax number are as follows: 

Party A’s address: No. 900, Yishan Road, Shanghai, China, 200233 

Tel.: (86) (21)
64850000                    Fax: (86) (21) 64851906 
 Party B’s address: 22/F, Building No. 20, No. 487, Tianlin Road, Shanghai, China, 200233 
 Tel.: (86) (21) 33674009                    Fax: (86) (21) 33674012 

All the notices, documents and information sent or provided by one party to the other for the purpose of performing this Contract shall be
addressed to the corresponding address or faxed to the corresponding fax number as given above. If any party changes its mailing address or telephone number, it shall send a written notice to the other party beforehand. 

When delivered in face, delivery shall be regarded as having made when signed by the recipient. When delivered by fax, delivery shall be
regarded as having made when faxed. When sent by post, it shall be regarded as delivered on the day when the mail is registered and sent or posted. 
  

	13.10	This Contract will take effect on the day when it is signed by the legal representatives of both parties or by the agents authorized thereby and affixed with the
company seals of both parties. 

  

	13.11	This Contract has two originals, one for each of Party A and Party B. 

  
 9 

 Party A: Shanghai Caohejing Development Zone Hi-tech Park Development Co., Ltd. 

[seal: Shanghai Caohejing Development Zone Hi-tech Park Development Co., Ltd.] 
 Legal representative (or authorized agent) 
 Signature: 

Date: February 8, 2010 
 Opening bank: Bank
of China Xuhui Sub-branch 
 Bank A/C No.: 
 Renminbi: 044104-8500-03186208093001 
 Party B: Shanghai Taomee Network Technology Co., Ltd.

 [seal: Shanghai Taomee Network Technology Co., Ltd.] 
 Legal representative (or authorized agent) 
 Signature: /s/ Wang Haibing 

Opening bank: 
 Bank A/C No.: 

Renminbi: 

  
 10

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