Document:

<PAGE>

                                                                   Exhibit 10.13

                                 CONFIDENTIAL
                         BANKCARD MARKETING AGREEMENT

     THIS AGREEMENT, made this 2nd day of April, 1999 (the "Effective Date"), by
and between coolsavings.com inc., a Michigan corporation having its principal
office at 8755 West Higgins Road, Chicago, Illinois 60631 (the "Company") and
FIRST USA BANK, N.A., a national banking association, having its principal
offices at Three Christina Centre, 201 North Walnut Street, Wilmington,
Delaware, 19801 ("FUSA"), sometimes referred to as the "Parties" and
Individually as a "Party".

                                   RECITALS:

     WHEREAS, FUSA desires to offer MasterCard and/or Visa consumer credit
cards and related services identified herein to the subscribers and customers of
Company (the "Company Users" and/or "Users"), as follows: (i) FUSA issued
credit cards; and (ii) credit cards that bear the Company's Marks, as defined
herein ("Branded Credit Cards"). All references in this Agreement to "Credit
Cards" shall be deemed to refer to all above identified credit cards issued by
FUSA and covered by this Agreement (including Branded Credit Cards); and

     WHEREAS, Company desires to issue Branded Credit Cards and Company is
willing to promote the offering of all Credit Cards to and among Company Users
through its Internet website currently known as http://www.coolsavings.com (the
Company Website") and any other Internet websites owned and controlled by the
Company, subject to the terms and conditions hereinafter contained; and

     WHEREAS, according to Media Metrix, the Company's number of "unique
visitors" for the month of December 1998 was approximately 1,800,000.

     NOW, THEREFORE, in consideration of the mutual covenants and agreements
of the Parties herein contained and other good and valuable consideration,
the receipt and sufficiency of which is hereby acknowledged, the Parties hereby
agree as follows:

     1.   License to Use Marks.

          (a) During the term of this Agreement, FUSA shall have the right
and license to use the current and future respective name, trademarks,
servicemarks, copyrights and logo of Company (collectively, the "Marks") solely
in connection with FUSA's marketing of Credit Cards to Company Users under
this Agreement (the "Program"). Examples of Company's Current Marks are set
forth in Exhibit "B" attached hereto. Such right and license is restricted
as set forth herein and shall not apply or extend to any other product or
service offered by FUSA. Company hereby agrees that the Marks may be used on
the Branded Credit Cards as well on merchandise (which has been approved in
writing by Company) used to encourage individuals to apply for or use the
Credit Cards ("Premiums"). The Parties agree that Company may offer Visa and/or
MasterCard as the Bankcard Association for the Branded Credit Cards to be
issued pursuant to this Agreement. If the Company elects to discontinue a Bank-
card Association relationship after the Bankcard Association has been selected
for the Company Branded Credit Card, then, Company shall bear and promptly
reimburse FUSA for any additional expenses incurred by FUSA in connection with
the discontinuance, except, however, Company shall not be required to
reimburse FUSA for such expenses if Company: (1) provides FUSA with at least one
hundred and eighty (180) days advance notice of such pending discontinuance;
(ii) permits FUSA to exhaust its existing mailing inventories with respect to
the Program; and (iii) does not require FUSA to cancel existing Issued Credit
Cards and issue

                                       1
<PAGE>

replacement Credit Cards which bear the new Bankcard Association. Following
termination or expiration of this Agreement, Branded Credit Cards issued during
the term hereof may continue to bear the Marks until the normal expiration date
thereof. Subject to and consistent with the rules and regulations of Visa or
Master Card (as applicable), FUSA shall comply with the standards established by
Company with respect to the form of the Marks and their usage.

          (b) During the term of this Agreement, Company shall have the right
and license to use the respective name, trademarks, servicemarks, copyrights and
logo of FUSA (the "FUSA Marks") solely in connection with the delivery of on-
line Impressions Pursuant to Paragraph 4(a), and off-line solicitations pursuant
to Paragraph 3(c) of this Agreement. Examples of the current FUSA Marks are set
forth in Exhibit "B" attached hereto. Such right and license is restricted as
set forth herein and shall not apply or extend to any other use by Company.
Company shall comply with the standards established by FUSA with respect to the
form of the FUSA Marks and their usage.

          (c) Subject to the foregoing, each of the Parties hereto is and shall
remain the owner of all rights in and to its name and logo, as the same now
exist or as they may hereafter be modified, including all rights in and to any
copyright, trademark, servicemark and/or like rights pertaining thereto. Any
and all rights to Company's Marks or the FUSA Marks not herein specifically
granted and licensed are reserved to the respective entity. Except as otherwise
specifically provided for in Paragraph 1(a) hereof, upon the termination or
expiration of this Agreement, all rights conveyed by either Party with respect
to the use of either Party's Marks shall cease, and all such rights shall revert
to the respective Party. Upon termination or expiration of this Agreement,
neither Party shall have any further right to market or to further utilize any
promotional materials containing the other Party's Marks. However, nothing
contained herein shall require FUSA to cancel any Account (as such term is
defined in Paragraph 5(c) below) or to terminate any Credit Card issued in
connection with this Agreement.

     2.   Credit Cards to be offered for this Program.

          (a)  The Parties shall perform the following obligations by the
following deadlines:

               (i)   No later than thirty (30) days after the Effective Date,
                     FUSA shall offer and be able to issue Credit Cards, to
                     Company Users.

               (ii)  No later than sixty (60) days after the Effective Date,
                     FUSA shall design the Company Branded Credit Card in
                     accordance with the Company's reasonable design criteria
                     and the Company shall have the right to approve the front
                     design of the Company Branded Credit Card to be offered
                     and issued by FUSA to Company Users pursuant to this
                     Program. The Parties agree to utilize their best efforts to
                     design and complete the Company Branded Credit Card
                     within the time frame referenced above.

               (iii) No later than one hundred fifty (150) days after Company
                     has approved the front design of the Company Branded
                     Credit Card, FUSA shall offer and be able to issue the
                     Company Branded Credit Card to Company Users.

                                       2
<PAGE>

               (iv)  The Parties agree that for a period of one hundred and
                     twenty (120) days after the first day the Company Branded
                     Credit Cards are offered and available to Company Users,
                     only Company Branded Credit Cards (and not other Credit
                     Cards) will be offered on the Company's Website.
                     Thereafter, to afford the best opportunity to maximize the
                     net response rate to offers under this Program. the
                     Company's Website may promote the Company Branded Credit
                     Cards only, Credit Cards only, or both, as determined from
                     time to time by the mutual agreement of the Parties. If the
                     Parties are unable to so agree at any time, then each Party
                     may offer either card alone, or both, under the Program as
                     that Party, deems appropriate.

          (b)  The front of the Company Branded Credit Card shall contain the
Company's logo and URL Internet address. FUSA reserves the night to designate on
the back of the Company Branded Credit Card such information as FUSA, in its
sole and absolute discretion, deems appropriate, provided that such information
does not materially and adversely effect the Company's reasonable business
objectives. FUSA shall have the right to designate on all other Credit Cards
issued pursuant to this Agreement, such information as FUSA shall, in its sole
discretion, deem appropriate. In the event the Company makes any changes in its
Marks after the design of the Company Branded Credit Card, then the Company
shall bear and promptly reimburse FUSA for any additional expenses incurred by
FUSA in connection with the mutually agreed upon implementation and use of the
altered Marks.

          (c)  No later than one hundred twenty (120) days after the Effective
Date, FUSA shall create (and thereafter operate and host at all times while this
Agreement is in effect) a website to process Credit Card applications on-line in
the same manner and in the same time frame as is generally made available to
other Internet companies for whom FUSA is providing affinity on-line programs,
provided that processing applications in such manner does not violate applicable
laws or regulations. Subject to the requirements in the prior sentence, the
design, operation and hosting of the aforementioned website shall be at FUSA's
sole discretion and cost. Company shall provide a link from Company's website
whereby Company Users shall be connected to FUSA's Credit Card application
vehicle.

     3.   Marketing Promoting and Soliciting Credit Cards.

          (a)  Subject to Section 4 below, FUSA shall design and develop, in
consultation with the Company, such marketing, promotional and solicitation
materials as the Parties deem appropriate to promote the Program among Company
Users. FUSA shall submit to Company, for its prior written approval, samples of
all marketing. promotion and solicitation materials, printed or otherwise, which
FUSA desires to utilize to market the Program among Company Users. Company shall
review Such materials and respond to FUSA's requests for approval on a
reasonable and timely basis. Approval by Company of any such materials submitted
by FUSA for review shall not be unreasonably withheld or delayed. Upon Company's
approval of such marketing, promotion and solicitation materials, Company shall
reasonably promote and reasonably assist FUSA with the administration of such
promotional and solicitation activities. Provided however that, FUSA reserves
the right to limit its solicitation materials to those persons deemed by it to
be creditworthy in accordance with FUSA's normal credit criteria and credit
practices.

          (b)  FUSA shall have the right to change the marketing, promotional
and solicitation materials at anytime in order to enhance the promotion of the
Credit Cards

                                       3
<PAGE>

subject to obtaining the Company's prior written approval for such changed
materials as set forth in subsection 3(a) above, such approval shall not be
unreasonably withheld or delayed.

          (c)  Upon request by Company and with prior written approval by FUSA.
FUSA shall permit Company, subject to reasonable restrictions set forth by FUSA,
to directly and indirectly solicit applications for Credit Cards from Company
Users (in mediums other than the Internet) without the direct participation of
FUSA ("Company Direct Promotions"). Any marketing materials developed by Company
must be approved in writing by FUSA prior to distribution by Company, however,
any Credit Card applications used for this Program must be supplied to Company
by FUSA. Unless otherwise agreed to by FUSA and Company, all expenses associated
with Company Direct Promotions shall be borne solely by Company. In the event
that FUSA is requested by the Company to provide any materials (including Credit
Card applications) to be used in conjunction with a Company Direct Promotion,
and FUSA advances monies to pay or such materials. FUSA may thereafter offset
such expenditures against the total Marketing Fees and Company Direct Marketing
Fees earned by Company pursuant to this Agreement, until payment of the same in
full. All materials provided or procured by FUSA for which Company is liable,
shall only be provided and/or procured at, and Company shall only be liable for,
commercially reasonable prices. All approvals required under this subparagraph
3(c) shall not be unreasonably withheld or delayed.

     4.   Internet Offering of Credit Cards.

          (a)  The Parties shall offer Credit Cards to Company Users on the
Company Website. The Company shall post Impressions (as defined herein) on the
Company Website on an on-going basis as, when, and how deemed appropriate by
Company in its sole discretion. An "Impression" is hereby defined as a single
advertising exposure opportunity rendered by any banner, button, text link,
window, e-mall, "pop-up interstitial, transitional, or other form of Internet
advertisement currently existing or developed in the future, which is served by
Company on an Internet or Intranet delivery vehicle (including. but not limited
to, web pages, e-mails, newsgroup posts, proprietary online service content, on-
premise kiosks, and any other Internet or Intranet delivery vehicle currently
existing or developed in the future), the purpose of which is to attract Company
Users to apply for and/or obtain a Credit Card (or such other credit product or
service which may subsequently become covered by this Agreement) via an active
link to a FUSA or Company website. Company shall determine the type, content,
appearance. and location of all Impressions subject only to FUSA's rights, and
Company's obligations, relative to FUSA's Marks set forth in Paragraph 1(b)
herein.

          (b)  The Company, in the exercise of its reasonable business judgment,
shall determine those Internet marketing resources at its disposal to be
utilized for this Program in order to produce the maximum response rates based
upon the Parties mutual testing, of the Program.

          (c)  During each "Quarter" (as such term is defined in Exhibit A
attached hereto) of this Agreement (including each Quarter of any, renewal
term), provided that FUSA has delivered marketing, promotional and solicitation
materials approved by the Company (as set forth above in Section 3)(a)), to
Company, or to a third party, selected by FUSA that is responsible for posting
Impressions, the Company will satisfy one of the following: (i) posting (or
making available the opportunity to post, if posting is to be done by a third
party selected BY FUSA) of not less than five million (5.000,000) Impressions on
the Company 's Website: or (ii) twenty five thousand (25,000) "Click Thrus" (as
such term is defined herein). A "Click Thru" is hereby defined as the activation
of a link in an

                                       4
<PAGE>

Impression to transport the Company User to a FUSA or the Company Website
(whether in the same browser window, within a different currently open browser
window, or within a newly initiated "pop up" browser window), wherein the
Company User may apply for and/or obtain a Credit Card (or such other credit
product or service which may subsequently become covered by this Agreement). The
Parties agree that at the end of each Quarter during the Initial Term and any
renewal term, FUSA and the Company will meet to review the year-to-date
performance of the Program. The Company acknowledges and agrees that the
Company's provision of these Impressions and/or the Click Thrus is material to
FUSA's decision to enter into this transaction with the Company and that a
failure to post (or the opportunity to post, as the case may be) the number of
Impressions or the Click Thrus described herein, in any given Quarter may, at
FUSA's sole discretion, be deemed and declared a default under Section 14(c) of
this Agreement.

          (d)  Notwithstanding anything contained in this Agreement which can be
construed to the contrary, the Parties agree that the Company shall have the
right to make any reasonably necessary changes in the types of marketing,
promotional and solicitation materials to be offered through the Company Website
for the purpose of maintaining the integrity of the Company's Marks, or ensuring
that the material complies with: (i) the Company's commercially reasonable
content and advertising guidelines; (ii) reasonable restrictions imposed upon
the Company by third parties as a result of contracts that pre-exist this
Agreement; (iii) quality standards required to protect the Company's goodwill;
and/or (iv) ensuring the Company's compliance with applicable laws governing
the Company's business.

     5.   Issuance of Credit Cards.

          (a)  FUSA shall issue Credit Cards, in accordance with FUSA's standard
consumer Credit Card Issuing policies and credit practices, to Company Users who
apply and who are approved for a Credit Card. All decisions concerning the
creditworthiness of any potential Company User shall be made at the sole
discretion of FUSA.

          (b)  Credit Card(s) issued by FUSA pursuant to the Program shall be
governed by terms of cardmember agreement to be entered into between such person
and FUSA. Such cardmember agreement shall specify that the laws of the State of
Delaware, and as applicable, federal law, shall govern the terms and conditions
of such Account and the extension of credit by FUSA to the cardmember. FUSA
shall have the right to amend such cardmember agreements at any time in
accordance with applicable law. Notwithstanding the forgoing, FUSA shall
continue to offer competitive Credit Card pricing to Company Users throughout
the term of this Agreement. Such pricing shall be comparable to that which is
generally offered in other agreements which are in effect between FUSA and other
like Internet companies for whom FUSA is providing on-line affinity programs
with like financial terms. Company hereby acknowledges that such pricing is
represented by a combination of items including, but not limited to, fees and
royalties paid to such other Internet companies.

          (c)  Company shall not possess any ownership interest in Credit Cards
issued and accounts established pursuant to this Agreement (the "Accounts"). In
addition, any and all outstanding balances with respect thereto (including,
without limitation, all amounts owing for the payments of goods and services,
periodic finance charges, late and other charges) and all records developed and
retained by FUSA in connection therewith shall be the sole property of FUSA or
its assigns and Company shall have no rights or interests therein.

                                       5
<PAGE>

          (d)  FUSA further reserves the right to communicate information to the
cardmember, which it normally sends its other cardmembers and does not utilize
the Company's name or logo, without having to obtain the prior approval of
Company.

     6.   Fees.

          (a)  During the term of this Agreement (including any renewal terms as
provided in Paragraph 13 hereof) FUSA shall pay to Company certain Marketing
Fees, Company Direct Marketing Fees and Sales Royalties (collectively, the
"Fees") as set forth on Exhibit A attached hereto.

          (b)  Notwithstanding any of the above, FUSA shall not be obligated to
pay to Company any duplicate Marketing Fees or Company Direct Marketing Fees
described in items 1 and 2 on Exhibit A in the event that the Account on which
such fees are calculated represents a "substitute" Account. A "substitute"
Account is hereby defined as an Account which is established by one or more
cardmembers on such Account, to replace the existing Account (thereby canceling
the existing Account), for any reason whatsoever.

          (c)  FUSA shall provide Company with a reconciliation report within
forty-five (45) days following the end of each calendar quarter setting forth
the amount of Fees earned by Company during such calendar quarter. For Marketing
Fees and Direct Marketing Fees, said report shall identify those Accounts opened
on-line, those Accounts opened pursuant to a 1-800 telephone number obtained
from the Company's Website, such other sites as are mutually agreed upon by the
Parties, pursuant to an on-line marketing program of the Company or a Click
Thru, and those Accounts opened off-line as a result of Company's efforts
pursuant to Section 3(c) herein. For Sales Royalties, said report shall set
forth the Net Retail Sales on all Company Branded Credit Card Accounts during
the previous quarter. Any Fees owed to Company and payable pursuant to the terms
of this Paragraph 6 shall be paid to Company within forty-five (45) days
following the end of such calendar quarter.

          (d)  FUSA's obligation to pay any of the aforementioned Fees to the
Company shall cease immediately upon the termination or expiration of this
Agreement for any reason whatsoever, provided that such Fees shall be reconciled
and paid to the effective date of termination or expiration.

     7.   Audit Rights.

          (a)  FUSA, by its duly authorized agents and/or representatives, shall
have the right, at its expense, upon ten (10) days advance written notice to
Company, during Company's normal business hours only, to audit such books,
documents and other material reasonably necessary to confirm Company's
performance of its obligations under this Agreement. All such audits shall be
performed at Company's offices unless otherwise agreed to in writing by Company.
FUSA shall be entitled to make copies of such books, documents and other
material, subject to the confidentiality provisions of Paragraph 11 herein,
such security procedures as Company may reasonably impose, and subject to such
limitations as may be required under applicable rules, regulations or statutes
governing the conduct of Company's business.

          (b)  Company, by its duly authorized agents and/or representatives,
shall have the right to annually, at its expense, upon ten (10) days advance
written notice to FUSA, during FUSA's normal business hours only, audit such
books, documents and other material reasonably necessary to confirm FUSA's
performance of its obligations

                                       6
<PAGE>

under this Agreement, including but not limited to the books and records of FUSA
necessary to confirm the amounts of any Fees due to Company under this
Agreement. All such audits shall be performed at FUSA's offices unless otherwise
agreed to in writing by FUSA. Company shall be entitled to make copies of such
books, documents and other material, subject to the confidentiality provisions
of Paragraph 11 herein, such security procedures as FUSA may reasonably impose,
and subject to such limitations as may by required under applicable rules,
regulations or statutes governing the conduct of FUSA's business. In the event
any such audit reveals a shortfall in any payment owing to Company, then FUSA
shall promptly pay such shortfall amount to Company. Further, should any such
shortfall exceed ten percent (10%) of the proper amount due for the period
audited, then in addition to paying the amount of the shortfall, FUSA shall
promptly reimburse Company for all reasonable costs paid by the Company of the
audit. Provide however, in no event shall FUSA be obligated to reimburse Company
in excess of one thousand ($1,000) dollars annually for the reasonable audit
fees incurred by the Company in the above described situation.

     8. Cardmember Statements and Data Profiling.

          (a) FUSA shall include, at FUSA's cost, Company's name, logo, and URL
address on all Company Branded Credit Card statements of account ("Account
Statements"). Subject to reasonable space, weight, size, content, and scheduling
restrictions (which in no event shall be materially different than those imposed
by FUSA upon other third parties seeking inserts or statement messages), and
upon FUSA's prior review and approval (which approval shall not be unreasonably
withheld or delayed), the Company may periodically include informational inserts
and/or statement, messages in the Account Statements. Notwithstanding the
foregoing and subject to the operation constraint listed above as well as
regulatory requirements, FUSA hereby agrees that the Company shall be entitled
to a minimum of twelve (12) inserts or equivalent statement messages or
substitute promotions in Account Statements, each year while this Agreement is
in effect.

          (b) In the event any insert exceeds FUSA's Usual and customary weight
standard for an insert such that it will increase the postal expense incurred by
FUSA to mail such insert with the statements, then FUSA shall inform Company in
advance, and provided Company agrees to reimburse FUSA for such incremental
postage expense, FUSA will include such insertion.

          (c) For every twenty thousand (20,000) new Accounts opened pursuant to
this Program, the Company, shall be entitled to one million (1,000,000) inserts
or equivalent statement messages or Substitute promotions (collectively
"Inserts") advertising the Company Website in the monthly statements of account
of FUSA cardmembers who are not Company Branded Credit Card holders (i.e.
statements other than Account Statements). FUSA shall include such Inserts in
said Statements of account upon request by the Company, subject only to
reasonable operational constraints upon FUSA and prohibitive contractual
provisions in Agreements between FUSA and third parties. The Inserts shall not
market any credit card, charge card, stored value card, credit card-type
unsecured and/or secured cards, revolving, line of credit, and/or card
enhancement product during the term of this Agreement, and any Renewal Term
except as otherwise permitted hereunder. The Company shall, at its own expense,
supply any such Inserts and shall reimburse FUSA, at cost, for charters, if any,
incurred for including such Inserts in the billing statements.

          (d) Subject to any Force Majeure occurrence, FUSA agrees to use
commercially reasonable efforts to meet the customer service standards for the
Program.
                                       7
<PAGE>

The customer service standards for the Program shall be comparable to the
customer service standards applied to credit card accounts that FUSA owns or
that FUSA manages for similarly situated programs. Provided however, at a
minimum FUSA shall administer Account services in accordance with the basic
servicing standards established herein and incorporated as Exhibit "C" of this
Agreement ("Account Servicing Standards"). FUSA agrees to share all applicable
monthly and/or quarterly reports (or such other reports as may be mutually
agreed) with Company outlining the customer service statistics regarding the
Program Account holders.

     9.  Records and Reports.

          (a) During the term of this Agreement, FUSA agrees that it will
maintain accurate records with respect to (i) Net Retail Sales (as defined in
Exhibit A), (ii) all Accounts established under this Agreement, and (ii) all
other obligations of FUSA under this Agreement. In addition to Company's audit
rights under Paragraph 7 herein, such records shall be open for inspection by
representatives of Company at reasonable times upon reasonable advance notice,
provided that any inspection shall be subject to such security procedures as
FUSA may reasonably impose and subject to such limitations as may be required
under applicable rules, regulations or statutes governing the conduct of
FUSA's business.

          (b) During the term of this Agreement, Company agrees that it will
maintain accurate records with respect (i) Impressions delivered; (ii) the
number of monthly Click Thrus; and (iii) all other obligations of Company under
this Agreement. In addition to FUSA's audit rights under Paragraph 7 herein,
such records shall be open for inspection by representatives of FUSA at
reasonable times, upon reasonable advance notice, provided that any inspection
shall be subject to such security procedures as Company may reasonably impose
and subject to such limitations as may be required under applicable rules,
regulations or statutes governing the conduct of Company's business.

          (c) Within forty-five (45) days after the end of each Quarter under
this Agreement, FUSA shall (to the extent permitted by the Fair Credit Reporting
Act) provide Company with general demographic information regarding Company
Branded Credit Card holders. Further, at all times while this Agreement is in
effect, FUSA shall provide the Company with on-going full access via the
Internet to VisaView (or other like marketing data sources for other general
Account holder information) and the ability to download the aggregate
information relating to: (i) the number and amount of merchant transactions on
Company Branded Credit Card Accounts, and (ii) such other reasonable information
that is customarily available from VisaView (or other like marketing data
sources for other general Account holder information). Provided however, that
the foregoing shall not require the dissemination of information that would
result in FUSA being classified as a credit reporting agency or result in the
violation by FUSA of any privacy law.

     10.  Relationship. Nothing in this Agreement is intended to or shall be
construed to constitute or establish an agency, joint venture, partnership or
fiduciary relationship between the Parties, and neither Party shall have the
right or authority to act for or on behalf of the other Party.

     11.  Confidentiality.

          (a) The Parties acknowledge and agree that the terms of this Agreement
and all information which is (i) proprietary to a Party, and (ii) provided to or
in connection with a Party's performance under this Agreement, and (iii) marked
"CONFIDENTIAL" at

                                       8
<PAGE>

the time of tender to the other Party, shall be considered confidential and
proprietary information ("Confidential Information") and shall not be disclosed
to any third party without the prior written consent of the Party providing the
Confidential Information ("Disclosing Party"), except as provided in Section 11
(b). Confidential Information may include, without limitation: (1) names,
addresses, and demographic, behavioral, and credit information relating to FUSA
cardmembers or potential FUSA cardmembers; (ii) marketing materials, strategies
and targeting methods; (iii) business objectives, assets and properties; and
(iv) programming techniques and technical, developmental, cost and processing
information. Notwithstanding the forgoing, Confidential Information shall not
include information relative to Credit Card holders or other FUSA cardmembers
wherein such information is used in any manner which does not reveal the
identity of the individual cardmember to a third party (e.g. demographical
reports, statistical analyses, targeted marketing).

          (b) The Party receiving such Confidential Information ("Receiving
Party") shall use Confidential lnformation only for the purpose of performing
the terms of this Agreement and shall not accumulate in any way or make use of
Confidential Information for any other purpose. The Receiving Party shall not
disclose the Confidential Information to any third party without the prior
written consent of the Disclosing Party, except for its employees, agents, and
subcontractors who: (i) need to know such Confidential Information to perform
the Receiving Party's obligations or enforce the Receiving Party's rights under
this Agreement; and (ii) agree to be bound by the provisions of this Section.

          (c) The obligations with respect to Confidential Information shall not
apply to Confidential Information that: (i) either Party or its personnel
already know at the time it is disclosed as shown by their written records;
(ii) is publicly known without breach of this Agreement; (iii) either Party
received from a third party authorized to disclose it without restriction; (iv)
either Party, its agents or subcontractors, developed independently without use
of Confidential Information; or (v) either Party is required by law, regulation
or valid court or governmental agency order to disclose, in which case the Party
receiving such an order must give notice to the other Party, allowing them to
seek a protective order.

          (d) Each Party agrees that any unauthorized use or disclosure of
Confidential Information may cause immediate and irreparable harm to the
Disclosing Party for which money damages may not constitute an adequate remedy.
In that event, each Party agrees that injunctive relief may be warranted in
addition to any other remedies the Disclosing Party may have. In addition, the
Receiving Party agrees promptly to advise the Disclosing Party in writing of any
unauthorized misappropriation, disclosure or use by any person of the
Confidential Information which may come to its attention and to take all steps
at its own expense reasonably requested by the Disclosing Party to limit, stop
or otherwise remedy any misappropriation, disclosure or use by its own
representatives, agents or employees.

          (e) Upon either Party's demand, or upon the termination or expiration
of this Agreement, the Parties shall comply with each other's reasonable
instructions regarding the disposition of Confidential Information which may
include return of any and all Confidential Information (including any copies or
reproductions thereof). Such compliance shall be certified in writing, including
a statement that no copies of Confidential Information have been kept. Provided
however, nothing contained herein shall be construed to require the Company to
return any data relative to Credit Card holders or other FUSA cardmembers stored
in the Company's data warehouse which cannot be used by a third party to
discover the identity of the individual holder/cardmember.

                                       9
<PAGE>

          (f) Except as necessary for its performance under this Agreement,
neither Party shall use the name of the other Party, its affiliates or
subsidiaries, in connection with any representation, solicitation, promotion,
sales or marketing publication or advertisement, without the prior consent of
the other.

          (g) Except as may be required by law, regulation or any Governmental
Authority, neither Party, nor any of its affiliates, shall issue a press release
or make any similar public announcement related to the transactions contemplated
by this Agreement without the prior written consent of the other, which consent
shall not be unreasonably withheld or delayed. The Parties shall use their best
efforts to agree upon and issue a press release within thirty (30) days of the
Effective Date of this Agreement.

          (h) The obligations of this Paragraph 11 shall survive the
termination or expiration of this Agreement for a period of two (2) years.

     12. Representations and Warranties.

          (a) FUSA represents and warrants that: (i) it is a national banking
association duly organized, valid1y existing and in good standing under the laws
of the United States and (ii) the execution and delivery by FUSA of this
Agreement, and the performance by FUSA of the transactions contemplated hereby,
are within FUSA's corporate powers, have been duly authorized by all necessary
corporate action, do not require any consent or other action by or in respect
of, or filing with, any third party or governmental body or agency (other than
informational filings required by MasterCard or Visa), and do not contravene,
violate or conflict with, or constitute a default under, any provision of
applicable law or regulation or of the charter or by-laws of FUSA or of any
agreement, judgment, injunction, order, decree or other instrument binding upon
FUSA; (iii) it is not currently aware of any claims, and is not currently
involved in any litigation, challenging FUSA's ownership of the FUSA Marks that
would materially effect FUSA's obligations pursuant to this Agreement; (iv) it
is not aware of any claims, and is not currently involved in any litigation,
challenging FUSA's access to the Web and/or the Internet and/or its hosting and
operation of its "instant credit approvals" on its website that would
materially effect FUSA's ability to perform pursuant to this Agreement; and
(v) it has the right, power and authority to execute this Agreement and act in
accordance herewith.

          (b) Company represents and warrants that it is a Michigan corporation
duly organized, validly existing and in good standing under the laws of the
State of Michigan. Company further represents and warrants that (i) the
execution and delivery by Company of this Agreement, and the performance by
Company of the transactions contemplated hereby, are within Company's powers,
have been duly authorized by all necessary action, do not require any consent or
other action by or in respect of, filing with, any third party or any
governmental body or agency, and do not contravene, violate or conflict with, or
constitute a default under, any provision of applicable law, regulation, or
under any governing documents, charter or bylaw, or any agreement, judgment,
injunction, order, decree or other instrument binding on Company; (ii) it is not
currently aware of any claims, and is not currently involved in any litigation,
challenging Company's ownership of the Marks; (iii) it is not aware of any
claims, and is not currently involved in any litigation, challenging Company's
access to the Web and/or the Internet; and (iv) it has the right, power and
authority to execute this Agreement and act in accordance herewith.

          (c) EXCEPT AS SPECIFIED IN THIS AGREEMENT, NEITHER PARTY MAKES ANY
WARRANTY IN CONNECTION WITH THE SUBJECT MATTER OF THIS AGREEMENT AND HEREBY

                                       10
<PAGE>

DISCLAIMS ANY AND ALL IMPLIED WARRANTIES, INCLUDING ALL IMPLIED WARRANTIES OF
MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE REGARDING SUCH SUBJECT
MATTER. THE FOREGOING WAIVER SHALL NOT BE CONSTRUED TO LIMIT OR PROHIBIT EITHER
PARTY HEREUNDER FROM PURSUING THE REMEDIES SET FORTH ELSEWHERE IN THIS AGREEMENT
OR AS OTHERWISE AVAILABLE AT LAW OR IN EQUITY FOR A BREACH BY THE OTHER PARTY
HEREUNDER OF ANY CONTRACTUAL OBLIGATION UNDER THIS AGREEMENT.

     13. Release and Indemnification.

          (a) FUSA shall not be responsible in any way for any
misrepresentation, negligent act or omission or willful misconduct of Company,
its affiliates, officers, directors, agents, or employees in connection with the
entry into or performance of any obligation of Company under this Agreement.
Further, Company shall indemnify, defend and hold FUSA harmless from and against
all claims, actions, suits or other proceedings, and any and all losses,
judgments, damages, expenses or other costs (including reasonable counsel fees
and disbursements), arising from or in any way relating to (i) any actual or
alleged violation or inaccuracy of any representation or warranty of Company
contained in Paragraph 12 above, (ii) any actual or alleged infringement of any
trademark, copyright, trade name or other proprietary ownership interest
resulting from the use by FUSA of the Marks of Company as contemplated by this
Agreement, and (iii) any negligent act or omission or willful misconduct of
Company or its directors, officers, employees, agents or assigns in connection
with the entry into or performance of this Agreement.

          (b) Company shall not be responsible in any way for any
misrepresentation, negligent act or omission or willful misconduct of FUSA, its
affiliates, officers, directors, agents, or employees in connection with the
entry into or performance of any obligation of FUSA under this Agreement.
Further, FUSA shall indemnify, defend and hold Company harmless from and against
all claims, actions, suits or other proceedings, and any and all losses,
judgments, damages, expenses or other costs (including reasonable counsel fees
and disbursements), arising from or in any way relating to (i) any actual or
alleged violation or inaccuracy of any representation or warranty of FUSA
contained in Paragraph 12 above, (ii) any actual or alleged infringement of any
trademark, copyright, trade name or other proprietary ownership interest
resulting from the use by Company of the FUSA Marks as contemplated by this
Agreement, (iii) any act or omission of FUSA in connection with the issuance of
Credit Card(s) and/or the administration of Credit Card Accounts which
constitutes a violation of the laws of the State of Delaware or any federal or
state banking or consumer credit laws or regulations, and (iv) any negligent act
or omission or willful misconduct of FUSA or its directors, officers, employees,
agents or assigns connection with the entry or performance of this Agreement.

          (c) EXCEPT AS SPECIFIED IN THIS AGREEMENT, IN NO EVENT WILL EITHER
PARTY BE LIABLE TO THE OTHER FOR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL
DAMAGES, WHETHER BASED ON BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE) OR
OTHERWISE, WHETHER OR NOT THAT PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH
DAMAGE.

                                       11
<PAGE>

     14.  Term/Termination.

          (a) Subject to any termination pursuant to subparagraphs 14(b), (c),
(d). (e), (f), (a), (h), and (i) below, this Agreement shall be effective as of
the Effective Date and shall continue for an initial term of five (5) years
(the "Initial Term"). Following the Initial Term, this Agreement shall be
automatically renewed for successive renewal terms of three (3) years each
unless. at least one hundred and eighty days (180) days prior to the expiration
of the Initial Term or the then current renewal term, either Party shall have
notified the other in writing of its decision not to renew this Agreement. If
the terms hereof are to be amended in connection with any renewal, an
appropriate addendum shall be added hereto reflecting, as applicable, the
revised terms hereof.

          (b) Should: (i) the Company fail to earn an amount in any Quarter
greater than or equal to the amount of the Advance paid to it by FUSA for such
Quarter (a "Quarterly Advance Shortfall"); and (ii) the Company failed to cure
such Quarterly Advance Shortfall in the ensuing two (2) consecutive Quarters by
earning an amount equal to the applicable Quarterly Advance Shortfall from
monies earned in excess of the Advance (for either or both of the ensuing two
(2) consecutive Quarters (essentially, a Surplus as defined within Exhibit A)
then, FUSA may, in its sole and absolute discretion, terminate this Agreement,
effective seven (7) days after written notice to the Company. Provided however,
in no event, shall FUSA's right to terminate hereunder be exercisable before the
earlier of either: (x) one (1) year after the first marketing effort for the
Company Branded Credit Cards. or (y) eighteen (18) months after the Effective
Date. Notwithstanding the preceding sentence, if Company has in the interim
cured the default which led to the unexersizable right before the right can be
exercised, then, FUSA shall have no right to terminate as a result of such
default.

          (c) If there is a material default by either Party in the performance
of the terms and conditions of this Agreement, and such default shall continue
for a period of thirty (30) days after receipt by the defaulting Party of
written notice thereof from the non-defaulting Party (setting forth in detail
the nature of such default), then this Agreement shall terminate at the option
of the non-defaulting Party as of the thirty-first (31st) day following the
receipt of such written notice. If, however, the default cannot be remedied
within such thirty (30) day period, such time period shall be extended for an
additional period of not more than thirty (30) days, so long as the defaulting
Party has notified the non-defaulting Party in writing and in detail of its
plans to initiate substantive steps to remedy the default and diligently
thereafter pursues the same to completion within such additional thirty (30) day
period.

          (d) This Agreement shall be deemed immediately terminated, without the
requirement of further action or notice by either Party, in the event that
either Party, or a direct or indirect holding company of either Party, shall
become subject to: (i) voluntary bankruptcy, insolvency, receivership,
conservatorship or like proceedings; or (ii) involuntary bankruptcy, insolvency,
receivership, conservatorship or like proceedings, (including, but not limited
to, the takeover of such Party by the applicable regulatory agency) pursuant to
applicable state or federal law, which is not discharged within sixty (60) days.

          (e) In the event that any material change in any federal, state or
local law, statute, operating rule or regulation, or any material change in any
operating rule or regulation of MasterCard or Visa makes the continued
performance of this Agreement under the then current terms and conditions
unreasonably and unduly burdensome, then FUSA shall have the right to terminate
this Agreement upon ninety (90) days advance

                                       12
<PAGE>

written notice to Company. Such written notice shall include a detailed
explanation and evidence of the unreasonable burden imposed as a result of such
change. The Parties agree that if the material change can be cured and in
FUSA's sole and absolute discretion, the cure is economically viable, then the
Parties shall work together to cure the condition. If the condition is not
cured within thirty (30) days, then, FUSA shall have the right to terminate this
Agreement upon ninety (90) days written notice.

          (f) In the event that any representation or warranty of a Party set
forth in Paragraph 12 of this Agreement shall prove to be untrue, then the other
Party shall have the right to immediately terminate this Agreement and all
of its obligations contained herein effective seven (7) days after written
notice to the other Party.

          (g) In the event that Company enters into any merger, acquisition,
agreement, transfer of control or sale of substantially all of its assets to,
or any similar transaction with, (a) any competitor of FUSA or any entity that
owns a competitor FUSA, or (b) any entity that due to its products, services
and/or reputation creates a demonstrable and material conflict of interest for
FUSA, then, FUSA shall have the right to terminate this Agreement effective
thirty (30) days after written notice to Company.

          (h) In the event that (i) the number of registered Users on the
Company's Website decreases to one million (1,000,000) or less, or (ii) Company
divests itself of its on-line business(es), then FUSA shall have the right to
immediately terminate this Agreement and all of its obligations contained herein
effective seven (7) days after written notice to Company.

          (i)  Upon termination or expiration of this Agreement:

               1.   Each Party shall promptly return to the other Party all
                    marketing materials that have been supplied to such Party
                    by the other Party;

               2.   All Accounts which have been opened pursuant to the terms
                    hereof, together with all Accounts for which applications
                    have been received but not yet processed by FUSA as of the
                    effective date of such termination or expiration, shall
                    remain the sole and exclusive property of FUSA;

               3.   FUSA shall have the right, but not the obligation, to
                    issue credit cards in its own name and without any reference
                    to Company on such credit cards, to cardmembers holding
                    Credit Cards pursuant to this Agreement and to applicants
                    whose applications are received after the effective date of
                    such termination or expiration,

               4.   all monies payable to Company under this Agreement
                    (including, but not limited to, the Fees pursuant to items
                    1, 2, and 3 of Exhibit A earned through the effective date
                    of termination or expiration) shall be reconciled and paid
                    to Company by FUSA within thirty (30) days of the effective
                    date of termination or expiration (the "Reconciliation
                    Amount").

               5.   If this Agreement is terminated by Company due to an
                    uncured material default by FUSA, or by either Party's

                                      13
<PAGE>

                     election not to renew this Agreement, then Company shall
                     not be required to remit to FUSA any unearned portion of
                     any Advance as of the effective date of termination or
                     expiration (and FUSA shall not be entitled to any credit
                     for such amount in the determination of the Reconciliation
                     Amount).

                6.   If this Agreement is terminated by FUSA pursuant to
                     subsection 14(c), (d), (f), (g) or (h) above, then the
                     Company shall be required to remit to FUSA any
                     "Overpayment" of Advances as of the effective date of
                     termination, if any. "Overpayment" is hereby defined as:
                     (i) the total amount of the Advances paid by FUSA to the
                     Company; minus (ii) the number of Accounts opened each
                     Quarter multiplied by $50.

                7.   If this Agreement is terminated by FUSA pursuant to
                     subsection 14(b) above, then the Company shall be required
                     to remit to FUSA any Overpayment of Advances as of the
                     effective date of termination or expiration, if any.
                     Notwithstanding the foregoing, the Parties agree that if
                     FUSA terminates as a result of Section 14(b) above, that
                     the Advances paid in the 1st and 2nd Quarters of the 1st
                     year of this Agreement, shall not be subject to any
                     adjustment, reconciliation, or repayment obligation of the
                     Company upon termination.

                8.   If this Agreement is terminated by FUSA pursuant to
                     subsection 14(e) above, then the Company shall not be
                     required to remit to FUSA any Overpayment of Advances as
                     of the effective date of termination.

               9.    If this Agreement is properly terminated by FUSA as
                     permitted by, and in accordance with, the terms of this
                     Section 14, then the payment of any and all future Advances
                     shall immediately cease.

     15.    Exclusivity.

     (a) During the term of this Agreement, FUSA shall have the exclusive right
to perform the credit card services contemplated by this Agreement, and Company
agrees that during the term hereof it shall not, by itself or in conjunction
with others, directly or indirectly, offer, advertise, promote, endorse, or
enter into any agreement with others for the provision of, credit cards,
charge cards or credit card related products or services (i.e. Credit Card
protection insurance, Credit Card disability insurance) on the Company Website.
For the purposes of this Agreement, providing advertising and/or sponsorships
for American Express shall not be construed a breach of this provision so long
as the marketing services provided to American Express do not include: (i) the
ability to complete an application on the Company Website for a consumer card
product with any Company User; or (ii) an endorsement by the Company. The term
"Endorsement" as used in this Agreement is intended to portray a situation
where the Company states a preference towards one provider versus the other.

                                      14
<PAGE>

     (b) FUSA shall also have a right of first refusal to enter into an
agreement with the Company, on the same terms and conditions offered to the
Company by a third party, to promote any debit cards to Company Users via the
Company Website. The Company shall provide FUSA with a copy of any such offer it
intends to accept with a third party, and FUSA shall have thirty (30) days from
the date of receipt thereof to either (i) decline to exercise its right of first
refusal or (ii) to exercise its right of first refusal and execute a
commercially reasonable agreement with the Company upon the same material terms
and conditions as those contained in the offer. The failure of the Company and
FUSA to execute such agreement within said thirty (30) day period shall entitle
the Company to enter into an agreement with the third party upon the same
material terms and conditions contained in the offer. Provided however, if the
Company does not execute an agreement with the third party within ninety (90)
days after it (x) receives notice of FUSA's decision to decline to exercise its
right of first refusal, or (y) the expiration of the thirty (30) day right of
first refusal period, whichever occurs first, then FUSA's right of first refusal
shall be reinstated as to that product(s) which was the subject matter of the
offer.

     (c) The Company agrees that if it elects to accept bids for the promotion
or utilization of any stored value cards through the Company Website, that, the
Company shall notify FUSA and FUSA shall have the right to submit a bid to for
the stored value card program. Provided however, the decision to enter into, and
with whom to enter into, the agreement for a stored value card shall be made by
the Company in its sole and absolute discretion.

     (d) Notwithstanding the foregoing, the Company may accept advertising and
sponsorships from Visa and MasterCard or other bankcard associations or similar
entities provided that such advertising or sponsorship does not result in the
Company endorsing or providing credit cards, charge cards, stored value card,
debit cards, or any credit or charge card related product or service, to which
FUSA has any exclusive rights or unexpired/unwaived rights of first refusal
under this Agreement.

     16. Non-Competition. With respect to all Accounts established pursuant to
this Agreement, the Company agrees that neither the Company nor any entity
which the Company controls shall by itself or in conjunction with others,
directly or indirectly, during the term of this Agreement (including any
Renewal Term) and for a period of one (1) year following the termination or
expiration of this Agreement for any reason whatsoever, specifically target any
offer of a credit card or credit card related product to cardmembers possessing
an Account. Nothing to the contrary withstanding, the Company may, after
termination or expiration of this Agreement, offer current Account holders the
opportunity to participate in another credit card program promoted by the
Company, provided that: (i) the Company does not specifically target Account
holders only, or because they are Account holders (i.e. the Company may target
Account holders as a part of a general solicitation to Company Users); and
(ii) no existing Account holder is directly or indirectly identified as a
cardmember of FUSA, or offered incentives different from that offered to the
other Company Users included in the general solicitation.

     17. Notices. Any and all notices or other communications required or
permitted under this Agreement shall be in writing and shall be delivered
either by personal delivery; by telex, telegram, mailgram or telecopy; by
nationally recognized overnight courier service; or by certified or
registered mail, return receipt requested, addressed as follows:

                                      15
<PAGE>

          If to FUSA, to:

               FIRST USA BANK
               Three Christina Centre
               201 North Walnut Street
               Wilmington, DE 19801
               Attention:    Kurt Campisano
                             Senior Vice President

               with a copy to:
                             General Counsel
               facsimile:    302-884-8361

          If to Company, to:

               COOLSAVINGS.COM
               8755 West Higgins Road
               Chicago, Illinois 60631
               Attn:  Jonathan Smith
                      Vice President
               Facsimile: (773) 693-1311

          with copies to:

               Golden & Gorman, P.C.
               255 E. Brown St. Suite 110
               Birmingham, MI 48009
               Attn: Douglas J. Golden
               Facsimile: (248) 433-1014

or to such other person or address as either Party shall have previously
designated to the other by written notice given in the manner set forth above.
Notices shall be deemed given one day after sent, if sent by telex, telegram,
mailgram, telecopy or by overnight courier; when delivered and receipted for, if
hand delivered; or when receipted for (or upon the date of attempted delivery
where delivery is refused) if sent by certified or registered mail, return
receipt requested. Where notice requires a response in ten (10) or less business
days, the notice should be sent by hand delivery or telecopy.

     18.  Entire Agreement/Amendment. This Agreement, including exhibits,
constitutes the entire understanding between the Parties with respect to the
subject matter, and supersedes all prior written and oral proposals,
understandings, agreements and representations, all of which are merged herein.
No amendment or modification of this agreement shall be effective unless it is
in writing and executed by all of the Parties hereto.

     19.  Non-Waiver of Default. No waiver under this Agreement shall be
effective unless it is in writing and executed by all of the Parties hereto.
The failure of either Party to insist, in any one or more instances, on the
performance of any terms or conditions of this Agreement shall not be construed
as a waiver or relinquishment of any rights granted hereunder or of the future
performance of any such term or condition, and the obligations of the non-
performing Party with respect thereto shall continue in full force and effect.

                                       16
<PAGE>

     20. Severability. In the event that any provision of this Agreement shall,
for any reason, be deemed to be invalid and unenforceable, the remaining
provisions of this Agreement shall remain in full force and effect.

     21. Alternative Dispute Resolution. Company and FUSA hereby waive their
rights to resolve disputes through any court proceeding or litigation and
acknowledge that all disputes shall be resolved Pursuant to Paragraphs 22 and 23
below, except, notwithstanding the terms of Paragraphs 22 and 23: (i) equitable
relief may be immediately sought pursuant to Paragraph 11 from any court of
competent jusrisdiction; and (ii) any award rendered in any arbitration pursuant
to this Agreement may be enforced in a court of competent jurisdiction. Both
Parties represent to the other that this waiver is made knowingly and
voluntarily after consultation with and upon the advice of counsel and is a
material part of this Agreement.

     22. Informal Dispute Resolution. Any controversy or claim between Company,
on the one hand, and FUSA on the other hand, arising from or in connection with
this Agreement or the relationship of the Parties under this agreement whether
based on contract, tort, common law, equity, statute, regulation, order or
otherwise ("Dispute") shall be attempted to be resolved as follows:

          (a) Upon the written request to negotiate the Dispute of either
Company, on the one hand, or FUSA on the other hand, a duly appointed
representative(s) of each party will meet for the purpose of attempting to
resolve such Dispute. Said meeting shall be in person or by telephone, at a
mutually convenient time, but in no event later than seven (7) days after the
written request is deemed received pursuant to Paragraph 17 herein. Should they
be unable to resolve the Dispute, an executive representative of Company will
meet with FUSA's Executive Vice President of Marketing (the "Executives") in an
effort to resolve the Dispute. Said meeting shall be in person or by telephone,
at a mutually convenient time, but in no event later than seven (7) days after
the aforementioned meeting, between the other duly appointed representatives.

          (b) The Executives shall meet as often as the Parties agree to discuss
the problem in an effort to resolve the Dispute without the necessity of any
formal proceeding pursuant to Paragraph 23.

          (c) Formal proceedings pursuant to Paragraph 23 for the resolution of
a Dispute may not be commenced until the earlier of:

               i.  the Parties concluding in good faith that amicable resolution
                   through the procedures set forth in subparagraphs (a)-(b)
                   hereof does not appear likely; or

               ii. the expiration of a thirty-five (35) day period immediately
                   following the initial written request to negotiate the
                   Dispute:

provided, however, that this Paragraph will not be construed to prevent a Party
from Instituting formal proceedings earlier to avoid the expiration of any
applicable limitations period, to preserve a superior position with respect to
other creditors or to seek temporary or preliminary injunctive relief. The
commencement of a proceeding pursuant to this provision does not relieve a
Party, from the executive consultation requirement contained in this Paragraph.

                                       17
<PAGE>

     23.  Arbitration.

          (a) If the Parties are unable to resolve any Dispute as contemplated
above, such Dispute shall be submitted to mandatory and binding arbitration at
the election of either Company, on the one hand, or FUSA on the other hand (the
"Disputing Party"). The arbitration shall be pursuant to the Commercial
Arbitration Rules of the American Arbitration Association ("AAA").

          (b) To initiate arbitration, the Disputing Party shall notify the
other Party, in writing (the "Arbitration Demand") with a copy to AAA, which
shall (i) describe in reasonable detail the nature of the Dispute, (ii) state
the amount of the claim, and, (iii) specify the requested relief. Within
fifteen (15) days after the other Party's receipt of the Arbitration Demand,
such other Party shall file and serve on the Disputing Party a written
statement responding to the claims set forth in the Arbitration Demand as well
as including any affirmative defenses of such Party; asserting any and all
counterclaims, which shall counterclaim shall describe in reasonable detail the
nature of the Dispute relating to the counterclaim, state the amount of the
counterclaim, and specify the requested relief.

          (c) If the amount of the controversy set forth in either the claim or
counterclaim is less than $100,000, then the matter shall be resolved by a
single Arbitrator selected pursuant to the rules of the AAA.

          (d) If the amount of the controversy set forth in either the claim or
counterclaim is equal to or exceeds $100,000, then the matter shall be resolved
by a panel of three arbitrators (the "Arbitration Panel") selected pursuant to
the rules of the AAA. Decisions of a majority of the members of the Arbitration
Panel shall be determinative.

          (e) The arbitration hearing shall be held in such neutral location as
the Parties may mutually agree or, if they cannot agree, Wilmington, Delaware.
The Arbitrator or Arbitration Panel is specifically authorized in proceeding
pursuant to subparagraph (d) to render partial or full summary judgment as
provided for in the Federal Rules of Civil Procedure. Unless otherwise agreed by
the Parties, partial or full summary judgment shall not be available in
proceedings pursuant to subparagraph (c) above. In the event summary judgment or
partial summary judgment is granted, the non-prevailing Party may not raise as a
basis for a motion to vacate an award that the Arbitrator or Arbitration Panel
failed or refused to consider evidence bearing on the dismissed claim(s) or
issue(s). The Federal Rules of Evidence shall apply to the arbitration hearing.
The Party bringing a particular claim or asserting an affirmative defense will
have the burden of proof with respect thereto. The arbitration proceedings and
all testimony, filings, documents and information relating to or presented
during the arbitration proceedings which would otherwise be subject to the
confidentiality provisions of Paragraph 11 herein shall remain subject to said
provisions. The Arbitration Panel will have no power or authority, under the
Commercial Arbitration Rules of the AAA or otherwise, to relieve the Parties
from their agreement hereunder to arbitrate or otherwise to amend or disregard
any provision of this Agreement, including, without limitation, the provisions
of this Paragraph.

          (f) Should an Arbitrator refuse or be unable to proceed with
arbitration proceedings as called for by this Paragraph, the Arbitrator shall be
replaced pursuant to the rules of the AAA. If an Arbitrator is replaced after
the arbitration hearing has commenced, then a rehearing shall take place in
accordance with this Paragraph and the Commercial Arbitration Rules of the AAA.

                                       18
<PAGE>

                (g) Within fifteen (15) days after the closing of the
arbitration hearing, the Arbitrator or Arbitration Panel will prepare and
distribute to the Parties a writing setting forth the Arbitrator's or
Arbitration Panel's findings of fact and conclusions of law relating to the
Dispute, including the justification for the granting or denying of any award.

                (h) The Arbitrator or Arbitration Panel is instructed to
schedule promptly all discovery and other procedural steps and otherwise to
assume case management initiative and control to effect an efficient and
expeditious resolution of the Dispute. The Arbitrator or Arbitration Panel is
authorized to issue monetary sanctions against either Party if, upon a showing
of good cause, such Party is unreasonably delaying the proceeding.

                (i) Any award rendered by the Arbitrator or Arbitration Panel
will be final, conclusive and binding upon the Parties and any judgment thereon
may be entered and enforced in any court of competent jurisdiction.

                (j) Each Party will bear a pro rata share of all fees, costs and
expenses of the Arbitrators, and notwithstanding any law to the contrary, each
Party will bear all the fees, costs and expenses of its own attorneys, experts
and witnesses; provided, however, that in connection with any judicial
proceeding to compel arbitration pursuant to this Agreement or to confirm,
vacate or enforce any award rendered by the Arbitrator or Arbitration Panel, the
prevailing Party in such a proceeding shall be entitled to recover reasonable
attorney's fees and expenses incurred in connection with such proceedings, in
addition to any other relief to which it may be entitled.

     24. Governing Law. This Agreement shall be governed by, and construed and
enforced in accordance with the laws of the State of Delaware without regard to
its conflict of law principles.

     25. Assignment. Any assignment by either Party of that Party's rights
and/or obligations pursuant to the Agreement shall be subject to the prior
written consent of the other Party to this Agreement. In addition, and
notwithstanding the foregoing, (i) FUSA may, without prior written consent,
assign this Agreement and any of FUSA's rights and obligations, to any other
federally regulated financial institution upon the condition that the assignee
shall assume, either expressly or by operation of law, all of FUSA's obligations
hereunder, upon the delivery of prior written notice thereof to Company; (ii)
FUSA may, without prior notice or consent, assign its obligations regarding
marketing and card acquisition to First Credit Card Services, USA LLC and (iii)
Company, without prior written notice or consent, may assign its rights to
receive Fees and Royalties pursuant to this Agreement to a commercial lending
institution which provides a credit facility to Company as collateral security
for such credit facility.

     26. Force Majeure. In the event that either Party fails to perform its
obligations under this Agreement in whole or in part as a consequence of acts of
God, fire, explosion, public utility failure, accident, floods, embargoes, war.
nuclear disaster or riot, such failure to perform shall not be considered a
breach of this Agreement during the period of such disability. In the event of
any "Force Majeure" occurrence as set forth in this Section 26, Party shall use
its best efforts to meet its obligations under this Agreement. The disabled
Party shall promptly and in writing advise the other Party, if it is unable to
perform due to a Force Majeure occurrence, the expected duration of such
inability to perform and of any developments (or changes therein) that appear
likely to affect the ability of that Party to perform any of its obligations
hereunder in whole or in part.

                                       19
<PAGE>

     27. Approvals. All approvals required by this Agreement shall not be
unreasonably withheld or delaved. Unless the urgency of a situation and good
faith requires a lesser time period for response, all such approvals shall be
granted or denied, in writing, within ten (10) business days of the date a
request for an approval is deemed received by a Party under Paragraph 17 of this
Agreement.

     IN WITNESS WHEREOF, the Parties have duly executed this Agreement as of the
day and year first above written.

                         coolsavings.com inc.

                         By: /s/ Steven M. Golden
                        ------------------------------------
                         (type/print name & title below line)

                         Chairman/CEO

                         FIRST USA BANK, N.A

                         By: /s/ Kurt Campisano
                            --------------------------------------------
                                 Kurt Campisano, Senior Vice President

                                       20
<PAGE>

                                    EXHIBIT A

                                      FEES
                                 -------------
          During the term of this Agreement
and any renewal terms thereof, FUSA agrees to pay to Company the following Fees:

     1.   For each Account opened, the application for which was generated
          during the term of this Agreement and during any extensions and/or
          renewals (i) by on-line marketing programs conducted by the Company on
          the Company's Website, or (ii) by Click Thrus generated by the
          Company, or (iii) by a 1-800 telephone number obtained from the
          Company's Website or third party websites pursuant to an on-line
          marketing program of the Company or a Click Thru, FUSA shall pay the
          Company a fee of fifty and 00/100 ($50.00) Dollars per Account (the
          "Marketing Fee").

     2.   For each Account opened that was generated through efforts or
          marketing programs by the Company pursuant to Section 3(c) of this
          Agreement, FUSA shall pay the Company a fee of forty and 00/100
          ($40.00) Dollars per Account (the "Company Direct Marketing Fee").

     3.   For each Branded Credit Card Account opened. FUSA shall pay the
          Company one-tenth of one percent (0.10%) of the amount of Net Retail
          Sales posted to such Branded Credit Card Account (the "Sales
          Royalties").  For Purposes of this Agreement, "Net Retail Sales" shall
          mean the aggregate amount of individual purchases posted to an
          Account, but shall not include the aggregate amount of (i) all refunds
          to such Account, such as credits for returned merchandise or disputed
          billing items, (ii) those amounts representing annual fees, finance
          charges and other bank fees or charges posted to such Account (such
          fees to include, but not be limited to, late fees, return check fees,
          overlimit fees, credit insurance premiums, cash advance fees,
          collection costs and administrative fees); and (iii) the amount of all
          cash advance transactions fees.  The Sales Royalties shall also
          exclude any Net Retail Sales posted to an Account whose card(s) have
          been reported lost or stolen and which have not been subsequently
          replaced or reissued by FUSA.

     4.   Commencing on the Effective Date, and on the first day of every
          ensuing three (3) month period thereafter during the Initial Term of
          this Agreement (each a "Quarter").  FUSA shall pay to Company an
          advance against the Marketing Fees and the Company Direct Marketing
          Fees (items 1 and 2 above) which may be earned by Company in the
          forthcoming Quarter (an "Advance"), as follows:

          a.   The amount of the Advance for each of the first (1st) and second
               (2nd) Quarters of the first (1st) year of this Agreement shall be
               one hundred twenty five thousand and 00/100 ($125,000) Dollars.

          b.   The amount of the Advance for the third (3rd) Quarter of the
               first (1st) year of this Agreement, shall be determined as
               follows: (i) the number of Accounts opened in the 2nd Quarter of
               the first year multiplied by $50; minus (ii) fifty percent (50%)
               of the "2nd Qtr. Shortfall" (as hereinafter defined), if any.

                                       1
<PAGE>

               "2nd Qtr. Shortfall" shall mean the difference between $125,000
               and (the number of Accounts opened in the 2nd Quarter of the
               first year of this Agreement multiplied by $50).

          c.   The amount of the Advance for the fourth (4th Quarter of the
               first (1st) year of this Agreement, shall be determined as
               follows: (1) the number of Accounts opened in the 3rd Quarter of
               the first year multiplied by $50; minus (ii) fifty percent (50%)
               of the "2nd Qtr. Shortfall" (as defined in subparagraph b above),
               if any.

          d.   The amount of the Advance to be paid for each Quarter thereafter.
               shall be determined by multiplying the number of Accounts opened
               in the previous Quarter by $50 and reducing that amount by any
               Surplus, as defined below, necessary to cure a Quarterly Advance
               Shortfall.

     Commencing at the end of the first Quarter of the first year of this
Agreement, in the event the amount of fees earned in the previous Quarter was
greater than the Advance paid for such Quarter (a "Surplus"), and such Surplus
is not required to be applied to cure any Quarterly Advance Shortfall pursuant
to Section 14(b) of the Agreement, then FUSA shall pay the Surplus to Company
within said forty-five (45) day period.

     The Parties agree that FUSA may exercise its night to terminate in
accordance with Section 14 (b) if the Company falls to perform as required
therein.

                                       2
<PAGE>

                                   EXHIBIT B

                                 LICENSED MARKS
                                 --------------

                             [Attach Company Marks]

                              [Attach FUSA Marks]

                                       3
<PAGE>

                                   EXHIBIT C

                        FUSA Account Servicing Standards

Credit Car Application processing:
----------------------------------

Data Capture (Imaging) per application            2-5 calendar days

Credit Decisioning per application                1-2 calendar days

Operations Support                                2-3 calendar days

Total Turnaround Time
(including FDR processing)                        10 days

Customer Service:
-----------------

Percent of call answered
Within 20 seconds                                 80%

Average Speed of Answer                           20 seconds

Abandoned Calls Rate                              3% or less

                                       4<PAGE>

                                                                   EXHIBIT 10.14

                   STOCK PURCHASE AND ADVERTISING AGREEMENT
                   ----------------------------------------

          THIS STOCK PURCHASE AND ADVERTISING AGREEMENT (this "Agreement") is
dated as of the 28th day of May, 1999 by and between the National Broadcasting
Company, Inc. ("NBC") and coolsavings.com inc., a Michigan corporation (the
"Company").

                                   RECITALS:

          A.   coolsavings.com inc. was formed on December 21, 1994 as
Interactive Coupon Marketing Group, Inc., and changed its name to
coolsavings.com inc. on November 18, 1998.  The Company is in the business
("Business") of providing direct marketing services, including targeted sales
promotions and coupons on the Internet.

          B.   The Company desires to issue and sell 597.188 shares of its
Common Stock, no par value (the "Shares") to NBC and NBC desires to purchase the
Shares from the Company on the terms and subject to the conditions set forth in
this Agreement.

          C.   The Company desires to purchase and use, and NBC desires to
provide to the Company, certain NBC Television Network ("NBC TV") advertising
inventory on the terms and subject to the conditions set forth in this
Agreement.

                                   SECTION 1
                       AUTHORIZATION AND SALE OF SHARES

          1.1  Authorization of the Shares.  The Company has authorized the sale
               ---------------------------
and issuance of 597.188 shares of its Common Stock, no par value (the "Shares")
to NBC.  The Shares shall have the rights, privileges and preferences set forth
in the Company's Articles of Incorporation attached as Exhibit A hereto (the
                                                       ---------
"Articles").

          1.2   Purchase and Sale of Common Stock; Antidilution.
                -----------------------------------------------

                1.2.1  Purchase and Sale. Upon the terms and subject to the
                       -----------------
conditions hereof and in reliance upon the representations, warranties and
agreements contained herein, the Company hereby issues and sells to NBC and NBC
hereby purchases from the Company, 597.188 shares of the Company's Common Stock,
at a purchase price of $5,023.54 per share.

                1.2.2  Antidilution. If, after the date of this Agreement and
                       ------------
prior to the first to occur of the completion of the Company's initial public
offering or August 1, 2000, the Company issues its Common Stock, or securities
which are convertible into the Company's Common Stock, at a price per share (the
"New Issuance Price") of less than $5,023.54, then the Company shall issue that
number of additional shares of its Common Stock to NBC equal to the product of
(a) the number of shares of Company Stock issued to NBC under this Agreement,
after adjustment , if any, pursuant to Section 2.3, and (b) a fraction, the
numerator of which is $5,023.54 minus the New Issuance Price and the denominator
of which is the New Issuance Price. The calculations under this clause 1.2.2
will be adjusted to reflect the numbers of shares and price per share of the
Company's Common Stock appropriate to account for any stock split,
<PAGE>

stock dividend, reclassification or other similar change in the Company's Common
Stock affecting all shares of Common Stock generally.

         1.3   Delivery.  Concurrent with execution and delivery of this
               ---------
Agreement, the Company is delivering to NBC a certificate representing the
Shares registered in NBC's name under the terms and subject to the conditions of
this Agreement against payment of the purchase price for the Shares by telecast
of the Spots pursuant to Section 2 of this Agreement.

                                   SECTION 2
                            PURCHASE OF ADVERTISING

          2.1  Spots.  NBC shall provide the Company with the use of thirty (30)
               -----
second advertising spots (each, a "Spot") to be telecast on NBC TV during the 12
month period (the "Broadcast Period") beginning on October 1, 1999 or such other
date as NBC and the Company shall agree in writing signed by both the Company
and NBC.  The Spots will be aired during the programs set forth in the attached
Exhibit B, or at other dates, days and times and during programs substantially
---------
similar in the aggregate to those set forth in Exhibit B.  All such Spots run by
                                               ---------
the Company shall be subject to NBC TV's standard terms and conditions for such
advertising which are described in the "Participating Sponsorship Agreement"
attached hereto as Exhibit C (the "Standard Terms") and which are made a part of
                   ---------
this Agreement in their entirety; provided, however, that in the case of a
                                  --------  -------
conflict between the terms of this Agreement and the terms of the Standard
Terms, the terms of this Agreement shall govern.  For purposes of the Standard
Terms, the Company shall be both the "Advertiser" and the "Agency" as such terms
are used therein.  The Company acknowledges that if it fails to deliver any of
the material required by NBC to air the Company's Spots during any particular
Program pursuant to the procedures in the Standard Terms, then NBC TV shall be
deemed to  have telecast such Spot during the relevant Program for purposes
hereof even if such Spot is not actually shown when the Program is telecast.

          2.2  Value of Spots.  NBC agrees to telecast Spots with a total spot
               --------------
value of $3,000,000 (the "Total Spot Value") calculated, for each Spot, at [*].
The Company agrees that NBC makes no guarantee regarding what the actual rating
for any particular Program will be and, therefore, will not be obligated to
provide any make-goods hereunder.

          2.3  Liability for Failure to Broadcast Spots.  In the event that NBC
               ----------------------------------------
does not telecast Spots equal to the Total Spot Value within the Broadcast
Period, then as liquidated damages and not a penalty, and as the sole damages
for such failure, NBC shall pay the Company, on or before October 5, 2000, an
amount equal to the difference  (the "Differential Value") between the Total
Spot Value and the value of the Spots actually telecast, as calculated pursuant
to Section 2.2 above.  The Differential Value will be paid by the surrender to
the Company by NBC of that number of the Shares equal to the Differential Value
divided by $5,023.54.

____________________
[*] CERTAIN INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED SEPARATELY WITH
THE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE
OMITTED PORTION.

                                      -2-
<PAGE>

                                   SECTION 3
                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY

          The Company hereby represents and warrants to NBC as follows:

          3.1  Organization and Standing; Charter and By-laws.  The Company is a
               -----------------------------------------------
corporation duly organized, validly existing and in good standing under the laws
of the State of Michigan, and the Company is authorized to exercise all of its
corporate powers, rights and privileges.  True and accurate copies of the
Articles of Incorporation and the by-laws of the Company, each as in effect on
the date hereof, have been delivered to the Purchasers.  The Company has no
direct or indirect subsidiaries.

          3.2  Capitalization.  The authorized capital stock of the Company on
               ---------------
the date hereof consists of 60,000 shares of Common Stock, no par value ("Common
Stock").  On the date hereof, before giving effect to the issuance of the
Shares, 26,873.463 shares of Common Stock are outstanding.  The Company has
reserved 2,642.38 shares of Common Stock for issuance to employees, consultants
and directors pursuant to outstanding options under its 1997 Stock Option Plan.
Except as set forth herein and in Schedule 3.2 attached, there are no
                                  ------------
outstanding rights, options, warrants, preemptive rights, conversion or exchange
rights or agreements for the purchase, acquisition or receipt from the Company
of any shares of capital stock or any other securities of the Company.  The
right of first refusal afforded IntelliQuest Information Group, Inc. does not
apply to the issuance of the Shares.  The Company is not a party to any existing
agreement with any person or entity which requires the Company to purchase from
such person or entity any of its capital stock, any securities convertible into
or exchangeable or exercisable for any of its capital stock, or any right,
options or warrants for its capital stock.  All voting rights in the Company are
vested in the Common Stock as set forth in the Articles of Incorporation.
Except as set forth in Schedule 3.2 attached, the Company is not a party to any
                       ------------
voting trusts, voting agreements, proxies or other agreements, instruments or
understandings, and to the knowledge of the CEO, COO and CFO of the Company,
there are no other voting trusts, voting agreements, proxies or other
agreements, instruments or understandings with respect to the voting of the
capital stock of the Company.  Subject to the accuracy of the representations
and warranties of NBC set forth in Section 4, all of the Shares are being issued
in compliance with all applicable Federal and state securities laws.

          3.3  Corporate Power: Authorization.  The Company has all requisite
               -------------------------------
legal and corporate power to enter into this Agreement, to issue and sell the
Shares as provided hereunder, and to carry out and perform its obligations under
the terms of this Agreement. All corporate action on the part of the Company and
its officers, directors and stockholders that is necessary for the
authorization, execution and delivery of this Agreement by the Company, for the
performance of the Company's obligations hereunder and for the issuance and
delivery of the Shares has been taken; and this Agreement constitutes a legal
and binding obligation of the Company, enforceable against the Company in
accordance with its terms, subject to: (i) judicial principles respecting or
limiting the availability of specific performance, injunctive relief and other
equitable remedies; and (ii) bankruptcy, insolvency, reorganization, moratorium
or other similar laws now or hereafter in effect generally relating to or
affecting creditors' rights.  The execution and delivery of this Agreement by
the Company and the performance of its obligations hereunder will not violate or
conflict with any order of any court or other agency of government, any
judgment, decree, or any agreement, license or other instrument, or to the

                                      -3-
<PAGE>

knowledge of the CEO, COO and CFO of the Company, any statute, regulation, rule
or provision of law to which the Company is a party or by which it or any of its
assets are bound.

          3.4  Validity of Securities.  The Shares, when issued, sold, delivered
               -----------------------
and paid for in accordance with the terms of this Agreement, will be duly and
validly issued, fully paid and non-assessable and will be free and clear of any
liens, charges, encumbrances, restrictions, preemptive rights or rights of first
refusal of any kind; provided, however, that the Shares will be subject to the
restrictions of the Agreement referenced in Section 5 and may be subject to
restrictions on transfer under state and federal securities laws.

          3.5  Consents and Waivers. The Company has obtained any and all
               ---------------------
consents, permits and waivers and made all filings necessary or appropriate for
consummation of the transactions contemplated by this Agreement.

          3.6  Financial Statements.  Attached hereto as Exhibit E are the
               --------------------                      ---------
following financial statements (collectively the "Financial Statements"):  (i)
audited balance sheet and statement of income, changes in stockholders' equity,
and cash flow as of and for the fiscal year ended December 31, 1998 (the "Most
Recent Fiscal Year End") for the Company; and (ii) unaudited balance sheet and
statement of income, changes in stockholders' equity, and cash flow (the "Most
Recent Financial Statements") as of and for the three (3) months ended March 31,
1999 for the Company.  The Financial Statements (including the notes thereto)
have been prepared in accordance with GAAP (except that the Most Recent
Financial Statements are subject to normal, recurring year-end adjustments and
do not have footnotes which may be required by GAAP) applied on a consistent
basis throughout the periods covered thereby, taken as a whole present fairly
the financial condition of the Company as of such dates and the results of
operations of the Company for such periods, and are consistent with the books
and records of the Company (which books and records are correct and complete in
all  material respects).  Since the date of the Most Recent Financial
Statements, there has been no material adverse change in the assets, liabilities
or financial condition of the Company from that reflected on the Most Recent
Financial Statements, except for changes in the ordinary course of business.

          3.7  Title to Assets.  Except as set forth on Schedule 3.7 attached,
               ---------------                          ------------
the Company has good and marketable title to all of its owned assets, and good
leasehold interests in its leased properties, free and clear of all
encumbrances, except for (a) liens arising by operation of law in the ordinary
course of business that, individually and in the aggregate, do not in any
material respect interfere with the use of any of the assets subject thereto,
(b) minor imperfections of title which do not materially detract from the value
of the property affected or materially impair the operations of the Company and
(c) liens for taxes not yet due and payable.

          3.8  Intellectual Property Rights.  The Company owns, is licensed to
               ----------------------------
use or otherwise has sufficient rights to use, or is in the process of acquiring
sufficient rights to use, such patents, trademarks, copyrights, service marks
and applications and registrations therefor, and trade names, customer lists,
trade secrets, proprietary processes and formulae, inventions, know-how, other
confidential proprietary information, and other industrial and intellectual
property rights as are necessary to permit the Company to carry on its business
as presently conducted or as presently proposed to be conducted.  Except as set
forth on Schedule 3.8 attached, the Company has not received notice from any
         ------------
third party nor is the Company otherwise aware that any product or service
marketed or sold by the Company violates any intellectual property

                                      -4-
<PAGE>

right of a third party. Except as set forth on Schedule 3.8 attached, there is
                                               ------------
no pending or, to the knowledge of the CEO, COO or CFO of the Company,
threatened claim or litigation against the Company contesting the right to use
its intellectual property rights, asserting the misuse of any thereof, or
asserting the infringement or other violation of any intellectual property
rights of a third party.

          3.9   Compliance with Laws; Governmental Authorizations.  The Company
                -------------------------------------------------
is in compliance with all laws, rules and regulations that, if violated, would
have a material adverse effect on its assets, business, or property.  The
Company is not required to hold or maintain any material governmental
authorizations, licenses or permits in the conduct of its business as presently
conducted and as currently proposed to be conducted.

          3.10  Litigation. Except as set forth on Schedule 3.8 attached, there
                ----------                         ------------
are no (a) actions, suits, claims, investigations or other proceedings by or
before any governmental authority or arbitrator pending or, to the knowledge of
the CEO, COO or CFO of the Company, threatened against the Company, or (b)
judgments, decrees, injunctions or orders of any governmental authority or
arbitrator against the Company, except to the extent that any of the foregoing
if determined adversely to the Company, would not have a material adverse effect
on the Company, its financial condition or its assets.

          3.11  Taxes.  The Company has filed all tax returns, Federal, state,
                -----
foreign, county and local, required to be filed by it, and has paid all taxes
shown to be due by such returns as well as all other taxes, assessments and
governmental charges which have become due or payable, other than those being
contested in good faith.  The Company has established adequate reserves for all
taxes accrued but not yet payable.

          3.12  Brokers and Finders.  No person or entity acting on behalf or
                -------------------
under the authority of the Company is or will be entitled to any broker's,
finder's, or similar fee or commission in connection with the issuance of the
Shares or the consummation of any of the transactions contemplated herein.

          3.13  Insurance.  The Company maintains fire and casualty insurance
                ---------
policies, with extended coverage, sufficient in amount to allow it to replace
any of its properties which might be damaged or destroyed, and liability
policies in amounts reasonable and customary for the Company's business.

                                   SECTION 4
                      REPRESENTATIONS, WARRANTIES OF NBC
                AND RESTRICTIONS ON TRANSFER IMPOSED BY THE ACT

          4.1   Representations and Warranties.  NBC hereby represents and
                -------------------------------
warrants to the Company as follows:

                4.1.1  Authorization.
                       --------------

          All action on the part of NBC necessary for the execution, delivery
and performance of this Agreement, and the consummation of the transactions
contemplated hereby has been taken and, assuming due execution and delivery by
the Company, this

                                      -5-
<PAGE>

Agreement constitutes a legal, valid, binding and enforceable obligation of NBC,
subject to: (i) judicial principles respecting or limiting the availability of
specific performance, injunctive relief, and other equitable remedies; and (ii)
bankruptcy, insolvency, reorganization, moratorium or other similar laws now or
hereafter in effect generally relating to or affecting creditors' rights.

          4.1.2  Investment.
                 -----------

          (a)    NBC has been advised that the Shares have not been registered
under the Securities Act of 1933, as amended (the "Act"), or registered or
qualified under any applicable state securities laws on the ground that no
distribution or public offering of the Shares is to be effected, and that in
this connection the Company is relying in part on the representations of NBC set
forth in this Section 4;

          (b)    NBC has been further advised that no public market now exists
for any of the securities issued by the Company and that a public market may
never exist for the Shares;

          (c)    NBC is purchasing the Shares for its own account and not for
any other person;

          (d)    By reason of its business or financial experience, NBC has the
capacity to protect its own interest in connection with the transactions
contemplated hereunder, is able to bear the risks of an investment in the
Company, and can afford a complete loss of such investment;

          (e)    NBC is aware of the Company's business affairs and financial
condition and has acquired sufficient information about the Company to reach an
informed and knowledgeable decision to acquire the Shares; and

          (f)    NBC has had the opportunity to ask questions regarding the
Company and the Company has provided information in response to the questions.

          4.1.3  Federal Securities Laws.  In order to enable the Company to
                 -----------------------
determine whether the sale of the Shares is exempt from registration under the
Act, NBC represents that it is an Accredited Investor (as defined in Rule 501 of
the Rules and Regulations under the Securities Act of 1933) and is acquiring the
Shares for its own account, for investment, and not with a view to, or for sale
in connection with, any distribution thereof.

     4.2  Transfer of Securities.  The Shares shall not be transferable except
          -----------------------
(a) to an affiliate of NBC who expressly agrees to be bound by the terms of this
Agreement and the letter agreement with the underwriters named therein
referenced in Exhibit F or (b) upon the conditions specified in this Section
              ---------
4.2, which conditions are intended to insure compliance with the provisions of
the Act with respect to the transfer of such securities.

          4.2.1  Legend.  Unless and until otherwise permitted by this Section
                 -------
4.2, each certificate representing the Shares will be endorsed with a legend
substantially in the following form:

                                      -6-
<PAGE>

     "THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES
     ACT OF 1933, AS AMENDED, OR ANY APPLICABLE STATE SECURITIES LAWS,
     AND MAY NOT BE SOLD, PLEDGED OR OTHERWISE TRANSFERRED UNLESS (A)
     COVERED BY AN EFFECTIVE REGISTRATION STATEMENT UNDER THE
     SECURITIES ACT OF 1933, AS AMENDED, AND ANY APPLICABLE STATE
     SECURITIES LAWS, OR (B) THE COMPANY HAS BEEN FURNISHED WITH AN
     OPINION OF COUNSEL REASONABLY ACCEPTABLE TO THE COMPANY TO THE
     EFFECT THAT SUCH SALE, PLEDGE OR TRANSFER IS EXEMPT FROM THE
     REGISTRATION AND PROSPECTUS DELIVERY REOUIREMENTS OF THE
     SECURITIES ACT AND ANY APPLICABLE STATE SECURITIES LAWS.

          4.2.2  Restrictions on Transfer.  The Shares shall not be sold,
                 -------------------------
assigned, pledged or transferred, and the Company shall not be required to
record any such sale, assignment, pledge or transfer, in its stock transfer
records unless and until one of the following events shall have occurred:

          (a) the Company shall have received an opinion of counsel, which may
be NBC in-house counsel, in form and substance reasonably acceptable to the
Company and its counsel, stating that the contemplated transfer is exempt from
registration under the Act as then in effect, and the Rules and Regulations of
the Securities and Exchange Commission (the "Commission") thereunder and any
applicable state securities laws, which may include an opinion that the Shares
can be sold pursuant to Rule 144 under the Act;

          (b) the Company shall have been furnished with a letter from the
Commission in response to a written request in form and substance reasonably
acceptable to counsel for the Company setting forth all of the facts and
circumstances surrounding the contemplated sale, assignment, pledge or transfer,
stating that the Commission will take no action with regard to the contemplated
sale, assignment, pledge or transfer; or

          (c) the Shares are transferred pursuant to a registration statement
which has been filed with the Commission and has become effective.

          Within three business days after delivery to the Company and its
counsel of an opinion described in clause (a) above, the Company either shall
deliver to the proposed transferor a statement to the effect that such opinion
is not satisfactory in the reasonable opinion of its counsel (and shall specify
in detail the legal analysis supporting any such conclusion) or shall authorize
the Company's transfer agent to make the requested transfer.

          4.2.3  Termination of Restrictions and Removal of Legend.  The
                 --------------------------------------------------
restrictions on transfer imposed by this Section 4.2 shall cease and terminate
as to the Shares when (i) such securities (as applicable) shall have been
effectively registered under the Act and sold by the holder thereof in
accordance with such registration, or (ii) an acceptable opinion as described in
Section 4.2.2  (a) or a "no action" letter described in Section 4.2.2  (b)
states that all future transfers of such securities by the transferor or the
contemplated transferee would be exempt from registration under the Act.  When
the restrictions on transfer contained in this Section 4.2 have terminated as
provided above, the holder of the securities as to which such restrictions

                                      -7-
<PAGE>

shall have terminated or the transferee of such holder shall be entitled to
receive promptly from the Company, without expense to him, new certificates not
bearing the legends set forth in Section 4.2.1 hereof.

          4.2.4  Brokers and Finders.  No person or entity acting on behalf or
                 -------------------
under the authority of NBC is or will be entitled to any broker's, finder's, or
similar fee or commission in connection with the issuance of the Shares or the
consummation of any of the transactions contemplated herein.

                                   SECTION 5
                        UNDERWRITERS' LOCK-UP AGREEMENT

     5.1  Underwriters' Letter Agreement.  Simultaneously with the execution and
          ------------------------------
delivery of this Agreement, NBC will execute and deliver to the underwriters
named therein a letter in the form attached as Exhibit F.
                                               ---------

                                   SECTION 6
                              REGISTRATION RIGHTS

     The Company covenants and agrees as follows:

     6.l  Definitions.   For purposes of this Section 6:
          ------------

          (a) The terms "register", "registered," and "registration" refer to a
registration effected by preparing and filing a registration statement or
similar document in compliance with the Act, and the declaration or ordering of
effectiveness of such registration statement or document;

          (b) The term "Registrable Securities" means (i) the Shares; and (ii)
any Common Stock of the Company issued as (or issuable upon the conversion or
exercise of any warrant, right or other security which is issued as) a dividend
or other distribution with respect to, or in exchange for or in replacement of
the Shares; provided, however, that Common Stock or other securities shall only
be treated as Registrable Securities if and so long as (1) they have not been
sold to or through a broker or dealer or underwriter in a public distribution or
a public securities transaction, and (2) they have not been sold in a
transaction exempt from the registration and prospectus delivery requirements of
the Act under Section 4(1) thereof so that all transfer restrictions and
restrictive legends with respect thereto are removed upon the consummation of
such sale;

          (c) The number of shares of "Registrable Securities then outstanding"
shall be determined by the number of shares of Common Stock outstanding which
are, and the number of shares of Common Stock issuable pursuant to then
exercisable or convertible securities which are, Registrable Securities;

          (d) The term "Holder" means any person who is the record owner of
Registrable Securities, or any assignee thereof in accordance with Section 6.12
hereof; and

                                      -8-
<PAGE>

          (e) The term "SEC" means the Securities and Exchange Commission or any
other federal agency at the time administering the Act.

     6.2  Company Registration.  If, after completion of the Company's initial
          ---------------------
public offering of Common Stock, and for a period of three years thereafter,
(but without any obligation to do so) the Company proposes to register any of
its stock or other securities under the Act in connection with the public
offering of such securities solely for cash (other than a registration relating
solely to the sale of securities to participants in a Company stock plan, or a
registration on any form which does not include substantially the same
information as would be required to be included in a registration statement
covering the sale of the Registrable Securities or a SEC Rule 145 transaction),
the Company shall, at such time, promptly give each Holder written notice of
such registration. Upon the written request of each Holder given within ten (10)
days after receipt of such notice by the Holder given in accordance with Section
8.4, the Company shall, subject to the provisions of Sections 6.4, 6.5, 6.6, 6.7
and 6.8, cause to be registered under the Act all of the Registrable Securities
that each such Holder has requested to be registered. Notwithstanding the
foregoing, the Company will not be required to give notice to the Holders of
Registrable Securities if the underwriters managing the proposed offering have
advised the Company in writing that in their judgment market conditions will not
allow the inclusion of any secondary shares in such offering.  In the event the
managing underwriters and the Company subsequently determine to add any
secondary shares in the offering, such notice shall be provided, and each Holder
shall have the registration rights provided in this Section 6.

     6.3  Demand Registration.  Subject to the terms of this Agreement, in the
          -------------------
event that prior to a date three years after the date of this Agreement (the
"Demand Expiration Date"), the Company shall receive from the Holders of Shares
representing at least seventy-five percent (75%) of the Registrable Securities
then outstanding, at any time after six (6) months after the effective date of
the registration statement covering the Company's initial public offering, a
written notice that it or they intend to offer or cause to be offered for public
sale at least fifty percent (50%) of the Registrable Securities then outstanding
(or any lesser percentage if the aggregate offering price to the public is
greater than $5,000,000), the Company will so notify all Holders.  Upon written
request of any Holder given within fifteen (15) days after the receipt by such
Holder from the Company of such notification, the Company will use its best
efforts to cause such of the Registrable Securities as may be requested by any
Holder (including the Holder giving the initial notice of intent to offer) to be
registered under the Securities Act as expeditiously as possible (a "Demand
Registration").  The Company shall not be required to effect more than one (1)
Demand Registration pursuant to this Section 6.3.  If (i) in the good faith
judgment of the Board of Directors of the Company, a Demand Registration would
be materially detrimental to the Company and the Board of Directors of the
Company concludes, as a result, that it is essential to defer the filing of such
registration statement at such time, and (ii) the Company shall furnish to each
Holder a certificate signed by the President of the Company stating that, in the
good faith judgment of the Board of Directors of the Company, it would be
materially detrimental to the Company for such registration statement to be
filed in the near future, then the Company shall have the right to defer such
filing for the period during which such Demand Registration would be materially
detrimental, provided that the Company may not defer the filing for a period of
more than ninety (90) days after receipt of the request for a Demand
Registration, and more than once in any 12-month period.  In the event that the
Company elects to defer a Demand Registration to a date occurring after the
Demand

                                      -9-
<PAGE>

Expiration Date, the Demand Expiration Date shall be extended until such time as
the Demand Registration is complete.

     6.4  Obligations of the Company.  Whenever required under Section 6.2 or
          ---------------------------
6.3 to effect the registration of any Registrable Securities, the Company shall,
as expeditiously as reasonably possible:

          (a) Prepare and file with the SEC a registration statement with
respect to such Registrable Securities and use its best efforts to cause such
registration statement to become effective, and, upon the request of the Holders
of a majority of the Registrable Securities registered thereunder, keep such
registration statement effective for up to 135 days or until all of the
securities registered thereunder are sold, whichever occurs sooner.

          (b) Prepare and file with the SEC such amendments and supplements to
such registration statement and the prospectus used in connection with such
registration statement as may be necessary to comply with the provisions of the
Act with respect to the disposition of all securities covered by such
registration statement.

          (c) Furnish to the Holders such numbers of copies of a prospectus,
including a preliminary prospectus, in conformity with the requirements of the
Act, and such other documents as they may reasonably request in order to
facilitate the disposition of Registrable Securities owned by them.

          (d) Use its best efforts to register and qualify the securities
covered by such registration statement under such other securities or Blue Sky
laws of such jurisdictions as shall be reasonably requested by the Holders,
provided that the Company shall not be required in connection therewith or as a
condition thereto to qualify to do business or to file a general consent to
service of process in any such states or jurisdictions.

          (e) In the event of any underwritten public offering, enter into and
perform its obligations under an underwriting agreement, in usual and customary
form, with the managing underwriter of such offering.  Each Holder participating
in such underwriting shall also enter into and perform its obligations under
such an agreement.  In the event the Company elects to participate in the
offering by selling securities for the Company's account, the Company shall be
entitled to select the underwriter(s).

          (f) Notify each Holder of Registrable Securities covered by such
registration statement at any time when a prospectus relating thereto is
required to be delivered under the Act of the happening of any event as a result
of which the prospectus included in such registration statement, as then in
effect, includes an untrue statement of a material fact or omits to state a
material fact required to be stated therein or necessary to make the statements
therein not misleading in the light of the circumstances then existing.

          (g) Use best efforts to cause the Registrable Securities covered by
such registration to be listed with any securities exchange on which the
Company's common Stock is then listed.

                                      -10-
<PAGE>

Each Holder agrees that, upon receipt of any notice from the Company of the
happening of any event described in Section 6.4(f), such Holder shall forthwith
discontinue disposition of Registrable Securities until receipt of notice that
such condition no longer exists.

     6.5  Furnish Information.  It shall be a condition precedent to the
          --------------------
obligations of the Company to take any action pursuant to this Section 6 with
respect to the Registrable Securities of any selling Holder that such Holder
shall furnish to the Company such information regarding itself, the Registrable
Securities held by it and the intended method of disposition of such securities
as shall be reasonably requested by the Company or as shall be required to
effect the registration of such Holder's Registrable Securities.

     6.6  Underwriting Requirements.  In connection with any offering involving
          --------------------------
an underwriting of shares of the Company's capital stock, the Company shall not
be required under Section 6.2 or 6.3 to include any of the Holders' securities
in such underwriting unless they accept the terms of the underwriting as agreed
upon between the Company and the underwriters selected by the persons entitled
to select the underwriters, and then only in such quantity as the underwriters
determine in their sole discretion will not jeopardize the success of the
offering by the Company.  If the total amount of securities, including
Registrable Securities, requested by selling stockholders to be included in such
offering exceeds the amount of securities sold other than by the Company that
the underwriters determine in their sole discretion is compatible with the
success of the offering, then the Company shall be required to include in the
offering only that number of such securities, including Registrable Securities,
which the underwriters determine in their sole discretion will not jeopardize
the success of the offering (the securities so included to be apportioned pro
rata among all selling stockholders according to the total amount of securities
owned by each selling stockholder or in such other proportions as shall mutually
be agreed to by such selling stockholders).   For purposes of the preceding
parenthetical concerning apportionment, for any selling stockholder which is a
holder of Registrable Securities and which is a partnership or corporation, the
partners, retired partners and stockholders of such holder, or the estates and
family members of any such partners and retired partners and any trusts for the
benefit of any of the foregoing persons shall be deemed to be a single "selling
stockholder" and any pro-rata reduction with respect to such "selling
stockholder" shall be based upon the aggregate amount of shares owned by all
entities and individuals included in such "selling stockholder," as defined in
this sentence.

     6.7  Delay of Registration.  No Holder shall have any right to obtain or
          ----------------------
seek an injunction restraining or otherwise delaying any such registration as
the result of any controversy that might arise with respect to the
interpretation or implementation of this Section 6.

     6.8  Indemnification.  In the event any Registrable Securities are included
          ---------------
in a registration statement under this Section 6:

          (a) To the extent permitted by law, the Company will indemnify and
hold harmless each Holder and each officer and director thereof, any underwriter
(as defined in the Act) for such Holder and each person, if any, who controls
such Holder or underwriter within the meaning of the Act or the Securities
Exchange Act of 1934, as amended (the "1934 Act"), against any losses, claims,
damages, or liabilities (joint or several) to which they may become subject
under the Act, or the 1934 Act or other federal or state law, insofar as such
losses,

                                      -11-
<PAGE>

claims, damages, or liabilities (or actions in respect thereof) arise out of or
are based upon any of the following statements, omissions or violations
(collectively a "Violation"): (i) any untrue statement or alleged untrue
statement of a material fact contained in such registration statement, including
any preliminary prospectus or final prospectus contained therein or any
amendments or supplements thereto, (ii) the omission or alleged omission to
state therein a material fact required to be stated therein, or necessary to
make the statements therein not misleading, or (iii) any violation or alleged
violation by the Company of the Act, the 1934 Act, any state securities law or
any rule or regulation promulgated under the Act, or the 1934 Act or any state
securities law; and the Company will pay to each such Holder, officer, director,
underwriter or controlling person, as incurred, any legal or other expenses
reasonably incurred by one law firm retained by them (or such additional law
firms retained by a Holder or Holders if such Holder or Holders reasonably
believe there exists a conflict of interest among them) in connection with
investigating or defending any such loss, claim, damage, liability or action;
provided, however, that the indemnity agreement contained in this subsection
6.8(a) shall not apply to amounts paid in settlement of any such loss, claim,
damage, liability or action if such settlement is effected without the consent
of the Company (which consent shall not be unreasonably withheld), nor shall the
Company be liable in any such case for any loss, claim, damage, liability or
action to the extent that it arises out of or is based upon a Violation which
occurs in reliance upon and in conformity with written information furnished
expressly for use in connection with such registration by any such Holder,
underwriter or controlling person.

          (b) To the extent permitted by law, each selling Holder will indemnify
and bold harmless the Company, each of its directors, each of its officers who
has signed the registration statement, each person, if any, who controls the
Company within the meaning of the Act, any underwriter, any other Holder selling
securities in such registration statement and any controlling person of any such
underwriter or other Holder, against any losses, claims, damages or liabilities
(joint or several) to which any of the foregoing persons may become subject,
under the Act, or the 1934 Act or other federal or state law, insofar as such
losses, claims, damages or liabilities (or actions in respect thereto) arise out
of or are based upon any Violation, in each case to the extent (and only to the
extent) that such Violation occurs in reliance upon and in conformity with
written information furnished by such Holder expressly for use in connection
with such registration; and each such Holder will pay, as incurred, any legal or
other expenses reasonably incurred by any person intended to be indemnified
pursuant to this subsection 6.8(b), in connection with investigating or
defending any such loss, claim, damage, liability or action; provided, however,
that the indemnity agreement contained in this subsection 6.8(b) shall not apply
to amounts paid in settlement of any such loss, claim, damage, liability or
action if such settlement is effected without the consent of the Holder, which
consent shall not be unreasonably withheld; provided, that, in no event shall
any indemnity under this subsection 6.8(b) exceed the net proceeds from the
offering received by such Holder.

          (c) Promptly after receipt by an indemnified party under this Section
6.8 of notice of the commencement of any action (including any governmental
action), such indemnified party will, if a claim in respect thereof is to be
made against any indemnifying patty under this Section 6.8, deliver to the
indemnifying party a written notice of the commencement thereof and the
indemnifying party shall have the right to participate in, and, to the extent
the indemnifying party so desires, jointly with any other indemnifying party
similarly noticed, to assume the defense thereof with counsel mutually
satisfactory to the parties; provided, however, that an indemnified party
(together with all other indemnified

                                      -12-
<PAGE>

parties which may be represented without conflict by one counsel) shall have the
right to retain one separate counsel, with the fees and expenses to be paid by
the indemnifying patty, if representation of such indemnified party by the
counsel retained by the indemnifying party would be inappropriate due to actual
or potential differing interests between such indemnified party and any other
party represented by such counsel in such proceeding. The failure to deliver
written notice to the indemnifying party within a reasonable time of the
commencement of any such action, if and only to the extent such failure is
prejudicial to its ability to defend such action, shall relieve such
indemnifying party of any liability to the indemnified party under this Section
6.8, but the failure to deliver written notice to the indemnifying party will
not relieve it of any liability that it may have to any indemnified party
otherwise than under this Section 6.8. No indemnifying party will consent to
entry of any judgment or enter into any settlement (i) without the consent of
the indemnified party, which consent shall not be unreasonably withheld, or (ii)
which does not include as an unconditional term thereof the giving by the
claimant or plaintiff to such indemnified party of a release from all liability
with respect to such claim or litigation.

          (d) The obligations of the Company and Holders under this Section 6.8
shall survive the completion of any offering of Registrable Securities in a
registration statement under this Section 6, and otherwise.

     6.9  Reports Under Securities Exchange Act of 1934. With a view to making
          ----------------------------------------------
available to the Holders the benefits of Rule 144 promulgated under the Act and
any other rule or regulation of the SEC that may at any time permit a Holder to
sell securities of the Company to the public without registration, the Company
agrees to:

          (a) make and keep public information available, as those terms are
understood and defined in SEC Rule 144, at all times after ninety (90) days
after the effective date of the first registration statement filed by the
Company for the offering of its securities to the general public;

          (b) file with the SEC in a timely manner all reports and other
documents required of the Company under the Act and the 1934 Act; and

          (c) furnish to any Holder, so long as the Holder owns any Registrable
Securities, forthwith upon request (i) a written statement by the Company that
it has complied with the reporting requirements of SEC Rule 144 (at any time
after ninety (90) days after the effective date of the first registration
statement filed by the Company), the Act and the 1934 Act (at any time after it
has become subject to such reporting requirements), (ii) a copy of the most
recent annual or quarterly report of the Company and such other reports and
documents so filed by the Company, and (iii) such other information as may be
reasonably requested in availing any Holder of any rule or regulation of the SEC
which permits the selling of any such securities without registration or
pursuant to such form.

     6.10 Expenses of Registration.  The Company shall bear and pay all expenses
          -------------------------
incurred in connection with any registration, filing or qualification of
Registrable Securities with respect to any registration pursuant to Section 6.2
and only one registration pursuant to Section 6.3, including (without
limitation) all registration, filing, and qualification fees, printers and
accounting fees relating or apportionable thereto, but excluding underwriting
discounts

                                      -13-
<PAGE>

and commissions, legal or other professional fees of the Holders and stock
transfer taxes relating to Registrable Securities.

     6.11 Assignment of Registration Rights.  The rights to cause the Company to
          ----------------------------------
register Registrable Securities pursuant to this Section 6 may only be assigned
to a purchaser, assignee or transferee of the underlying Registrable Securities,
who agrees to be bound by the terms of this Agreement.

     6.12 Limitations on Subsequent Registration Rights.  From and after the
          ----------------------------------------------
date of this Agreement, the Company shall not, without the prior written consent
of the Holders of a majority of the outstanding Registrable Securities, enter
into any agreement with any holder or prospective holder of any securities of
the Company which would allow such holder or prospective holder to include such
securities in any registration filed under Section 6.3 hereof, unless under the
terms of such agreement, such holder or prospective holder may include such
securities in any such registration only to the extent that the inclusion of his
securities will not reduce the amount of the Registrable Securities of the
Holders which is included; provided, however, the Company may grant additional
rights to participate in Company registrations not filed pursuant to Section 6.3
to other holders such that any participation will be pro rata to such holders'
ownership of Company Common Stock.

     6.13 Amendment of Registration Rights.  Any provision of this Section 6 may
          ---------------------------------
be amended and the observance thereof may be waived (either generally or in a
particular instance and either retroactively or prospectively), only with the
written consent of the Company and the Holders of a majority of the Registrable
Securities then outstanding.  Any amendment or waiver effected in accordance
with this paragraph shall be binding upon each holder of any Registrable
Securities then outstanding, each future holder of all such Registrable
Securities, and the Company.

     6.14 Termination.  Except as provided in Sections 6.2 and 6.3, the rights
          -----------
provided in this Section 6 shall terminate on the third anniversary of this
Agreement.

                                   SECTION 7
              CONFIDENTIALITY, DISCLOSURE AND INFORMATION RIGHTS

     7.1  Confidentiality and Disclosure.  Neither party shall issue a press
          ------------------------------
release or make any statement to the general public concerning this Agreement,
the Spots, or the existence thereof, without the express prior written consent
of the other; provided, however, that NBC agrees that the Company may file this
              --------  -------
Agreement with the Securities and Exchange Commission (the "SEC") and may
describe the terms of this transaction identifying NBC and the subject matter of
this Agreement in any filing with the SEC and other applicable regulatory
agencies substantially in the form attached as Schedule 7.1.  The Company agrees
                                               ------------
that any description not in the form of that in Schedule 7.1 will first be
                                                ------------
submitted to NBC for not less than three business days for prior approval, which
approval will not unreasonably be withheld, conditioned or delayed. The Company
agrees to request from the SEC confidential treatment of the pricing terms
(including the calculation of the Differential Value) of this Agreement, Exhibit
                                                                         -------
B to this Agreement  and any other terms mutually agreed upon by the parties.
-

                                      -14-
<PAGE>

     7.2  Information Rights.  For so long as NBC is a stockholder of the
          ------------------
Company and the Company is not subject to the periodic reporting requirements of
the Securities Exchange Act of 1934, the Company shall furnish to NBC: (a) its
audited annual financial statements as soon as practicable after the end of each
fiscal year, and (b) its most recent quarterly financial statements (which may
or may not be audited) as soon as practicable after NBC requests the same.  NBC
shall keep all documents provided to it under this Section 7.2 strictly
confidential and shall not disclose any of such information to any person or
entity without the prior written consent of the Company.

                                   SECTION 8
                                 MISCELLANEOUS

     8.1  Governing Law.  This Agreement shall be governed in all respects by
          --------------
the laws of the State of Michigan.

     8.2  Successors and Assigns.  Except as otherwise expressly provided
          -----------------------
herein, the provisions hereof shall inure to the benefit of, and be binding
upon, the successors, assigns, heirs, executors and administrators of the
parties hereto.

     8.3  Entire Agreement.  This Agreement and the other documents delivered
          -----------------
pursuant hereto constitute the full and entire understanding and agreement
between the parties with regard to the subjects hereof and thereof.

     8.4  Notices, Etc.  All notices and other communications required or
          -------------
permitted hereunder shall be in writing and shall be deemed effectively given
upon personal delivery, upon receipt by verified facsimile transmission, upon
receipt by overnight courier or upon the third day following mailing by
registered air mail, postage prepaid, addressed (a) if to NBC, to 30 Rockefeller
Plaza, New York, New York 10112, Attn:  Michael Jeffrey, with a copy to Law
Department, Corporate and Transactions Group, or at such other address as it
shall have furnished to the Company, (b) if to the Company, to coolsavings.com
inc., 8755 West Higgins Road, Suite 100, Chicago, Illinois 60631-2708, Attn:
Steven Golden, with a copy to Douglas Golden, Golden & Gorman, P.C., 255 East
Brown Street, Suite 110, Birmingham, Michigan 48009, or at such other address as
the Company shall have furnished to NBC.

     8.5  Counterparts.  This Agreement may be executed in any number of
          ------------
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.

     8.6  Drafting.  This Agreement has been drafted jointly by the Company and
          --------
NBC and the terms and provisions hereof shall not be construed in favor of
either party on the basis of that party's participation in or contribution to
the drafting of such terms or provisions.

     8.7  Arbitration. Any and all disputes between the parties arising out of
          -----------
any provision of this Agreement shall be resolved in accordance with the
procedure set forth in this Section 8.7.  The Parties shall submit all disputes
under this Agreement to arbitration.  Such arbitration shall be conducted in
accordance with the rules of the Center for Public Resources Rules for Non-
Administered Arbitration of Business Disputes by one arbitrator from the CPR

                                      -15-
<PAGE>

Panels of Distinguished Neutrals. The arbitration shall be governed by the
United States Arbitration Act, 9 U.S.C., Sections 1 - 16, and judgment on the
award rendered by the arbitrator may be entered by any court having jurisdiction
thereof.  The place of the arbitration shall be the New York, New York
metropolitan area.  The arbitrator shall make written findings of fact and
conclusions of law, and the decision of the arbitrator shall be final.  Each
party shall pay its own expenses of arbitration and the expense of the
arbitrator shall be equally shared; provided, however, that if in the opinion of
the arbitrator any claim for indemnification under the Agreement or any defense
in objection thereto was unreasonable, the arbitrator may assess, as part of
their award, all or any part of the arbitration expenses (including reasonable
attorney's fees) of the other party and of the arbitrator against the party
raising such unreasonable claim, defense or objection.

     IN WITNESS WHEREOF, the parties have caused this Agreement to be executed
themselves or by their respective representatives thereunto duly authorized as
of the day and year first above written.

coolsavings.com inc.

By:  /s/ Steven Golden                     Dated:   May 28, 1999
-----------------------------------               ------------------------------
     Steven Golden
     Chief Executive Officer

National Broadcasting Company, Inc.

By:  /s/ Thomas A. Rogers                  Dated:   May 28, 1999
-----------------------------------               ------------------------------
Its:  Executive Vice President
-----------------------------------

                                      -16-
<PAGE>

                                    EXHIBIT C

                      PARTICIPATING SPONSORSHIP AGREEMENT

                                       1
<PAGE>

Participating Sponsorship Agreement -
Part II

1.  DENFINITIONS
"Advertiser" means the advertiser named in Part I.

"Agency" means the advertising agency named in Part I (see also paragraph 23).

"NBC" means NBC Television Network, a Division of National Broadcasting Company,
Inc.

"paragraph" - all references to 'paragraphs' by numbers apply to this Part II.

"participation" means a sponsorship unit which entitles Advertiser to 30 seconds
of commercial time unless otherwise  specified in Part II hereof.

"Program" means the program(s) and/or event(s) described in Part I intended for
telecast in which Advertiser is a sponsor.

"Section" - references to 'Sections' by numbers apply to Part I of which this
Part II is a part (by attachment or by reference) and without which this Part II
shall be invalid.

"telecast" means tho presentation and transmission of any of the programs
described in Part I on one occasion to any or all sta-tions.

The four digit numerals within parentheses at the conclusion of certain
paragraphs are internal NBC printing codes and are not a
Part of this agreement.

Certain paragraphs are intentionally omitted for reasons of inapplicability.
(0491)

2.  STATIONS

     a: Stations Ordered. Stations ordered for Advertiser for the Program(s)
shall be the interconnected affiliated stations identified in the NBC TV Station
List and such other stations as NBC may elect to include in the Program's
stations lineup, including delays, if any. NBC shall endeavor to make available
as many stations as possible. The sta____ of available of all ordered stations
whether available or not, shall be included in the NBC TV Station List which
shall be furnished to Agency upon request.

     b. Station Lineup, Station lineup as used herein shall comprise all
stations which are available or may become available or may become available for
the telecast(s) on either a live or tape delayed.

     c.  Addition of Ordered Stations.  Stations which are initially reported
unavailable but which become available for the telecast(s) on either a live or
tape delayed basis shall become part of Advertiser's station lineup effective
immediately.    (0491)

4.  PACKAGE PRICE

  The package price(s) indicated in Part I include all charges except the
applicable Integrated Networking Charges and other changes for special
commercial requirements.                  (0491)

5.  INTERGRATED NETWORKING CHARGE

  The Integrated networking Charge listed in the current NBC Television Network
Commercial Integration Manual shall be applicable to each commercial insertion
up to and including 60 seconds in length.  Announcements in excess of 60 seconds
will be billed at a proportionately higher charge.  This production facilities
charge includes the services, as required, for program origination.  Videotaped
repeat network telecast(s), and satellite transmissions.  Also included are the
normal insertions of tape commercials when originated from network control
points in New York an/or Burbank and the normal insertion of commercials into
delayed broadcasting tapes.  Additional  production charges may be made of
special commercial requirements in accordance with the NBC O & TS Rate Card.
With respect to late delivery of commercial material charges and other
conditions will be in accordance with the NBC Television Network Commercial
Integration Manual.          (0593)

6.  PROGRAM

     a. Supplier, The Program(s) set forth in Part I will be supplied by NBC and
NBC will furnish for such Program(s) all the necessary creative elements,
production facilities and services therefore and personnel and talent required
for the appropriate television presentation of the Program(s). Each program will
conform to NBC's programming and operating policies and technical standards.
(1089)

                                       2
<PAGE>

     d. Production Facilities and Services, Production facilities and services
charges applicable to the Program(s) are included in the package price. Agency
will furnish all elements for ran will bear all cost of the commercials. To the
extent feasible, NBC will provide, if requested, production facilities and/or
personnel for the production and presentation of commercials. Rates therefore
will be charged to Agency in accordance with the O&TS rate Card (or at rates
quoted upon request where such Rate Card rates do not apply). (0593)

  Agency must deliver commercial material to NBC no later than 14 days prior to
the scheduled telecast and NBC shall insert such material into the program(s) to
be telecast.                (0882)

7.  AGENCY-FURNIHED MATERIAL

     a.  Furnishing and Submission.  All commercial announcements and talent and
material therfor and billboards where applicable (except as may be furnished by
NBC) and any other material furnished by Agency for the telecasts are
hereinafter collectively and individually referred to as Agency material.
Agency material must be furnished to NBC at least 14 days in advance of airdate.
Agency warrants that is has obtained all necessary rights for the performance
and use of said agency material, including music performance.
(0489)

     b.  Compliance With Standards.  Agency material must conform to the
programming and operating policies of NBC, and the quality of recorded Agency
material must comply with NBC's technical standards, and shall not contain copy
or material which conflicts with product protection rights granted to others by
NBC.  NBC has the continuing right to require Agency and Advertiser to edit and
modify any and all Agency material to the extent NBC deems necessary to confirm
to the public interest and to the  programming and operating policies of NBC.
NBC reserves the right to refuse to accept for telecasting or to refuse to
telecast any Agency material which does not in its judgement conform to the
public interest or to such policies and standards, or which in the reasonable
opinion of NBC may violate the rights of others.            (0882)

     c.  Substitution by Agency.  In the event of NBC's refusal to accept any
Agency material, Agency will substitute other material therefor acceptable to
NBC.  The acceptance or rejection by NBC of any substitutes hereunder shall be
made by NBC in accordance with the requirements of paragraph 7b.
(1062)

     d.NBC Rights on Agency's Failure to Furnish.  In the event Agency fails to
furnish any Agency material as herein provided, or in the event NBC disapproves
any Agency material and Agency fails to furnish substitutes therefor
satisfactory to NBC, NBC may, at its option, schedule promotional or public
service type announcements inplace of Agency's regularly scheduled commercial
material without identification of Advertiser except as required by Law or
administrative regulation.  No such action on the part of MBC under5 this
paragraph shall reliever Agency of its obligation to make payments for all
charges as provided for hereunder.

9.  INCREASES AND PROTECTION

NBC reserves the right to change production facilities and services charges,
including the integrated Networking Charge, effective on such date as announced
by NBC to the trade.  Any such change which results in an increase to Advertiser
wil lnot apply until three months after the date upon which such change is
announced by NBC.        (0593)

10.  ADVERTISING AGENCY COMMISSION

The package price (s) set forth in Part I and the Integrated Networking Charge
include an advertising agency commission of 15%. (0489)

11.  BILLING AND PAYMENT

   All charges hereunder will be billed to Agency on the second business day
following the month of telecast(s) and shall be paid on or before the 15th day
of the billing month (or such earlier date as set forth by any special payment
terms or as designated in Part I), it being agreed that time of payment is of
the essence.  Notwithstanding disagreement between the parties as to particular
items of charge of credit as of the due date, all charges not specifically and
reasonable questioned by Agency shall be paid by such date, NBC's obligations
under this agreement are also conditioned upon full payment by Agency of all
obligations to NBC under preceding or concurrent agreements with NBC for the
same advertiser.      (0491)

12.  DAY AND TIME PERIOD OF SPONSHIP

   Part I reflects the day, starting time, program length and program to be
sponsored on a participating basis by Advertiser on the dates shown, expressed
in New York City Time (NYCT).  Time for the purpose of this paragraph is
approximate.  NBC reserves the right to advance or delay the starting time shown
and the further right to expand or contract the program length indicated.

   The program(s) hereunder are distributed across the country in various
configurations which utilize live and tape delay transmission to stations.
Specific information with respect to such transmission is available on request.
(0491)

                                       3
<PAGE>

14.  COMMERICAL ENTITLEMENT

     Each date listed in Part I represents a 30-second participation for
  commerical utilization in the program indicated, unless otherwise specified.
  (0489)

15.  COMMERICAL POSITONS

     The placement and designation of commercial positions shall be determined
by NBC. NBC reserved the right to revise any or all elements of the commercial
format in each of the programs hereunder to include changing of commercial
placement within programs. In certain program series, NBC retains the right to
move within the same program a participation(s) form on day of the week to
another day of the same week. NBC reserves the further rights to format the
programs so as to accommodate any combination of commercial elements and to
expand or contract any or all elements of the commercial format at any time to
meet the competitive forces of the industry. (0489)

16.  CAST COMMERICALS

     Cast Commercials, including placement thereof, are subject to the review
and approval of NBC Advertising Standards and Sales Services. (0593)

17.  PRODUCTS TO BE ADVERTISED

     a.  Protected Products.  NBC will endeavor to avoid scheduling products
competitive or annitheical to single-product commericals of at least 30 seconds
duration within the commercial interruption (i.e. pod) in which such commercial
is scheduled.  Such competitive or antibetical avoidance is known as product
protection.  Product protection throughout this paragraph 17 applies only to
other network advertisers obtained by the NBC Television Network.

     Production protection will not be granted to commercials which are multi-
product 30-second commercials not to any commercial of less than 20-seconds in
length.

     Changes in designation of protected products may be made only upon receipt
of NBC's approval. Requests for such changes in designation must be submitted to
the NBC Television Network Sales Department not less than 14 days prior to the
desired date of such change(s).

     c. Non-Exclusive Basis Products. Advertiser's products other than protected
products may be advertised hereunder on a non-exclusive basis providing NBC's
approval had been obtained in advance in writing. The advertising of non-
exclusive basis products is subject to discontinuance on 24 hours notice in the
event the advertising of such non-exclusive basis products conflicts with
product commitments made by NBC to others.

     d.  Other Products.  Products other than protected and NBC approved non-
exclusive basis products may not be advertised on any program hereunder.
Commercials forsuch other products may be removed or deleted by NBC without,
prior notice and Advertiser will not be relieved of its obligation for any of
the charges hereunder by reason of such removal or deletion.

     e.  Nature of Approvals.  Approvals referred to above in this paragraph 17
must be obtained in writing from NBC.  Approval of products or commercial
material for compliance with NBC's Advertising Standards, while ultimately
required under paragraph 7, does not constitute NBC's approval ;under this
paragraph 17.          (0593)

17.  BILLBOARDS

    Certain programs provide billboards.  The billboard is a brief announcement
identifying the sponsor or partial sponsor of a program. It is not intended for
use as a commercial announcement.  If so indicated in Part I. Advertiser shall
be allowed to billboard of the type and duration specified therein.  Such
billboard will consist of visual and/or audio material acceptable to NBC.
Placement of billboards shall be designated by NBC and may be scheduled adjacent
to billboards and/or commercials of other sponsors in the program.      (0489)

19. LEAD-INS

     Leal-ins copy of a transitional nature may be used in certain types of
programs. Such copy must be limited to five seconds in length and must be devoid
of commercial sell and comparative references. The program host or other
individual designated by NBC shall be made available for lead-ins. In no event
may lead-ins be used separately from the commercial it was intended to be lead
into, not combined to form a longer lead-in. (0489)

20.  AGENCY TERMINATION RIGHTS

     If so provided in Part Il, Agency shall have the right to terminate a
portion of Advertiser's sponsorship, effective with the termination dates shown
in Part I, on prior written notice to NBC as provided therein. (0593)

                                       4
<PAGE>

21.  PROGRAM SUBSTITUTION AND TRANSFER

     a.  Program Substitution.  Except as set forth in paragraphs 21c and 21d
hereof, NBC may substitute another program for any program hereunder.  In such
event, Advertiser's participation(s) will be scheduled by NBC in a replacement
program(s) provided such replacement program(s):

          i.  is(are) of comparable quality with comparable demographics.
          ii.  is(are) available to advertisers on a participation basis.
          iii.  is(are) comparably priced and
          iv.  present(s) no product or scheduling conflicts.

     c. Daytime Programs (Monday through Friday 9:00am - 4:30pm NYCT), NBC had
the right to change the time period and/or discontinue telecasting any or all of
its Daytime Programs on reasonable prior notice. In the event of such
discontinuance or time period change, Advertiser's participation(s) so affected
will be transferred to a mutually agreeable substitute program(s) where
available.

     d. Unique Programs.  The provisions of this paragraph 21 are not applicable
to unique programs such as major sporting events, major award presentation
programs, and coverage of a special news event.                         (0593)

22.  IMPOSSIBILITY OF AGENCY PERFORMANCE

    In the event Agency is unable or fails to supply agency material, NBC may,
at its option, in addition to any other remedies which may be available to it,
terminate this agreement forthwith, and upon such termination, Agency,
Advertiser, and NBC will be relieved of further liability hereunder except with
respect to obligations incurred or arising out of telecasts made prior to such
termination. (0489)

24.  PREEMPTION

     a.  General.  NBC reserves the right to preempt all or any portion of any
telecast of any of the programs hereunder in order to telecast events or
programs of public importance, news reports, political programs, sports events,
special programs, or special events.  NBC agrees that in the event of such
preemption as much advance notice as is practicable will be given to Agency.  In
the event of a preemption involving the elimination of Advertiser's
participation(s), NBC will be relieved of its obligation to telecast
Advertiser's participation(s) hereunder and Agency will be relieved from paying
any charges hereunder for the participation(s) so eliminated unless Advertiser's
participation(s) are rescheduled as may be provided for elsewhere herein.

     b. Partial Political. NBC also reserves the right to preempt the last five
minutes of any telecast preceding an election day generally observed throughout
a majority of the United States. In the event of such five minute preemption
which does not affect Advertiser's participation(s), the affected program will
be edited to the required length at NBC's expense and there shall not be any
adjustment in any of the charges hereunder to Agency. (0489)

25.  NETWORK FAILURE TO TELECAST

     In the event NBC fails to present over its network facilities any telecast
hereunder because of unavailability of technical facilities, defect or breakdown
or equipment or transmission facilities, labor dispute, government action, the
unforseen absence of a principal performer, or any cause beyond the control of
NBC, whether of a similar or dissimilar nature, NBC's liability therefor shall
be limited solely to cancellation of all charges to Agency hereunder for such
affected telecast and such failure to telecast shall not constitute a breach of
this agreement.        (0489)

26.  LOSS OF SPONSORSHIP.AUDIENCE DEFICIENCY

     For the purpose for determining loss, each participation shall be treated
as a complete and separate sponsorship. Where split 30-second commercials, three
contiguous announcements in a 60-second commercial, and 15-second commercials
are utilized, each component shall be deemed a complete and separate
sponsorship.

     If NBC fails to carry all or any part of Advertiser's commercial to the
extent that the substance of the commercial announcement is lost on the entire
station lineup, NBC will negotiate in good faith for a makegood. (0491)

     If NBC fails to achieve agreed upon audience delivery, NBC will negotiate
in good faith and deliver a makegood no later than by the end of the calendar
year following the end of a broadcast season. (0196)

27.  INDEMNIFICATION AND DEFENSE

     a. NBC Obligation.  NBC agrees to indemnify and bold harmless Advertiser
Agency and their respective directors, officers, agents and employees against
and from any and all claims, liability, loss and damage, including reasonable
attorney's fees, caused by or arising wholly or in part out of the telecasting
of NBC material hereunder and to defend at its own expense any litigation
instituted by others against any of them resulting therefrom.

                                       5
<PAGE>

     b. Agency Obligation. Agency agrees to indemnify and hold harmless NBC, the
stations over which________ ______ ________ are carried and their owners, the
package producer of the program (if any involved) and the talent thereof and the
other advertisers in the program and their agencies, and their respective
directors, officers, agents and employees against and from any and all claims,
liability, loss and damage, including reasonable attorney's fees, caused by or
arising wholly or inpart out of the telecasting of Agency material hereunder and
to defend at its own expense any litigation instituted by other against any of
them resulting therefrom.

     c.    Distinction.  For the purposes of this paragraph 27 only, Agency
material (see paragraph 72) shall be deemed to include ad lib acts or utterances
of personnel furnished by Agency or Advertiser, and NBC material shall be deemed
to include material furnished by NBC as referred to in paragraph 6 and ab lib
acts and utterances of personnel furnished by NBC and material furnished by
other agencies or advertisers for the telecasts.  NBC's acceptance or approval
of Agency material will not affect Agency's obligation for defense and
indemptficaiton hereunder.                    (0489)

     d. Control of Litigation. The indemnitor hereunder shall have full control
of the defense of such litigation and may settle, compromise or adjust the same,
provided, however, that the indemnitee, upon relieving the indemnitor in writing
of the obligations imposed hereunder for defense and indemnificaion, shall have
the right, if it so elects, to conduct such litigation at its own expense by its
own counsel.

     e.  Notice and Duration.  The following obligation foe defense and
indemnification shall be imposed only if (1) the indemnitee sends to the
indemnitor timely written notice of first service of process upon the indemnitee
and a timely written request to defend the litigation (such notice and request
shall be deemed timely if given with a reasonable length of time after receipt
of service by the indemnitee and a reasonable length of time prior to the date
by which first response to such process is legally required, considering all the
circumstances: and (2) while such litigation pending, the indemntee upon
request, shall furnish to the indeminitor all relevant facts and documentary
material in the formers possession or under its control, and shall make its
employees or other persons under its control with knowledge of relevant facts
available to the  indemnitor for consultation and as witnesses at their
customary places of business.  The indemnity right and defense obligations
hereunder shall survive the termination or expiration of this agreement and of
the agreement and of Agency's status as advertising agency for Advertiser.
(1062)

29.  ABSENCE, INCAPACITY, OR DEATH

     The temporary or sudden absence for any reason, or death, of any regular
principal performer, including but not limited to newscasters and sportscasters,
on the program(s) hereunder will be accommodated for as NBC deems appropriate,
by substitution of a performer of comparable stature or, if practicable, by
writing our of the character portrayed or by substitution of another comparable
program.    (1089)

30.  USE OF NAME AND LIKENESS

     Except for programs which consist of motion picture films, NBC hereby
authorized Agency and Advertiser to use and license others to use during the
term hereof the title of the Program(s) and the name, sobriquet, biography and
likeness of regular featured performers in the Program(s) for informative
purposes and to advertise and publicize the network and the Programs(s) through
tune-in advertising either alone or in conjunction with the advertising of the
protected products of Advertiser as designated hereunder.  Names, sobriquets,
biographies and likenesses of the regular featured performers will not be used
without the prior written approval of NBC.  No such use in connection with the
Program(s) hereunder may contrive beyond the termination of Advertiser's
sponsorship in any such Program(s) or of the participation of such characters of
persons in the Program(s), and Agency will take all reasonable steps to require
discontinuance of utilization of any previously released display material
involving any such use within 30 days after such termination.    (0465)

     For a sports program, the reference to featured performers is to the
announcers furnished by NBC and not to any participant in the sporting event.

     For programs which consist of motion picture films, the NBC authorization
within this paragraph 20 shall be limited to the title of the program and shall
not apply to the title of a specific motion picture nor to any of the featured
performers of the motion picture film.        (0465)

31.  RIGHTS AND RESTRICTIONS ON USE OF TELECASTS

     NBC may use or license to be used al or any part of the programs hereunder
by or for the Armed Services and for telecasting in connection with documentary
programs. Neither Agency nor Advertiser will authorize anyone to telecast or to
utilize for any commercial purposes, other than for telecasts hereunder, the
actual telecasts made by NBC, or any part of such telecasts, including material
supplied by Agency, whether such other use of the actual telecasts by by means
of tape of film, except for recording of Agency material specifically authorized
and released in accordance with applicable NBC policy. Nothing herein contained
shall prevent Agency from making subsequent use of Agency material (as
distinguished from telecast by NBC of such material). (1185)

                                       6
<PAGE>

32.  MATERIAL AND PROPERTY OF AGENCY OR ADVERTISER

     Material or property (other than recorded commercial material) furnished by
Agency or Advertiser for use on or in connection with the telecasts hereunder
must be removed form NBC areas at Agency's expense within six days after the
date of program performance, and if not so removed, Agency will be billed and
will pay storage charges effective commencing the day following the date of
program performance.  All recorded commercial material which has not been
telecast for a period of 45 days will be destroyed.  If Advertiser submits a
wr5itten request to NBC to return such recorded commercial material prior to the
expiration of the 45 day period, NBC will endeavor to comply at Agency's
expense.  Agency and Advertiser hereby release NBC from any liability arising
out of damage to or loss of any material or property furnished by Agency or
Advertiser for use on or in connection with telecasts hereunder except for
damage or loss caused by the demonstrable negligence of NBC or its employees.
In no event will NBC be responsible for damage to or loss of any such material
or property left with NBC for any extended period except such material or
property so left pursuant to written agreement of the parties specifically
identifying the same. Unless otherwise agreed to in writing, NBC retains title
to all scenery, props, costumes and other material furnished by NBC.(0489)

     NBC will be under no liability with respect to the handleing of audience
mail addresses to NBC or stations listed in the Station List intended for use
only by or for the benefit of Agency or Advirtiser. (0672)

33.  PARTIES

     This agreement is entered into for Advertiser by Agency as Advertiser's
agent. Agency represents and warrants that it is the duly authorized agent of
Advertiser for the purposes of this agreement and the matters contemplated
hereby and that its arrangements with Advertiser specifically contemplate the
placement of the advertising herein provided and th eservicing thereof and the
allowance of agency commission as herein provided. It is understood that Agency
functions as paying agent for Advertiser hereunder and in no sense as an agent
or representative of NBC and the Advertiser will continue to be obligated for
all payments due to NBC hereunder until the actual receipt thereof by NBC.
(1062)

     If at any time during the term hereof Agency ceased to be the advertising
agency for Advertiser, the then rights and duties of Agency herein shall,
subject to the provisions of paragraph 327 hereof, insure to the benefit of and
be binding on any other advertising agency, acceptable to NBC as to financial
responsibility, designated by Advertiser in writing to NBC therefor.  If this
agreement6 is executed by Advertiser rather than its advertising agency, or if
at any time during the term hereof Agency ceases to be the advertising agency
for Advertiser, and if NBC has not exercised its right of termination under
paragraph 22, and Advertiser has not designated to NBC in writing another
advertising agency similarly acceptable, the term "Agency" shall mean
"Advertiser"  (0489)

34.  NOTICES

    Notices to Agency and NBC hereunder shall be given by personal delivery
postpaid mail, or overnight courier service to the Agency at it address and to
the person if any, shown in Part I and to NBC at 30 Rockefeller Plaza, New York,
New York, 10112, attention of President, Sales, Television Network. The date of
such personal delivery, mailing, or delivery to courier service shall be deemed
to the date of service. (0196)

35.  GENERAL PROVISIONS

    This agreement is made subject to all Federal, State and Municipal laws and
regulations now or hereafter in force and is not assignable in whole or in part,
except as otherwise herein specifically provided, without the consent of NBC and
shall be governed by the laws of the State of New York, excluding all principles
of referral, to the laws of other jurisdictions which might otherwise be
applicable under doctrines of conflicts of laws.  Agency and Advertiser
represent and warrant that this agreement represents a sponsorship arrangement
exclusively between Advertiser and any other person or entity.  Wavier of rights
resulting from breach of any provision hereof shall not be deemed to constitute
a waiver of rights resulting from any previous of succeeding beach of the dame
or any other provision.  Except as herein otherwise specifically provided, this
agreement constitutes the entire Agreement  between the parties relating to the
subject matter hereof and may not be changed, modified, reviewed, extended or
discharge except by an agreement in writing, signed by the party against whom
enforcement of the change, modification, renewal, extension or discharge is
sought. (0593)

                                       7

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00005-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00005-of-00352.parquet"}]]