Document:

Registration Rights Agreement, dated as of August 17, 2009

 Exhibit 4.3 
 EXECUTION VERSION 
 CASE NEW HOLLAND INC. 
 $1,000,000,000 7 3/4% Senior Notes due 2013 
 REGISTRATION RIGHTS AGREEMENT 
 August 17, 2009 
 Credit Suisse Securities (USA) LLC 
 Eleven Madison Avenue 
 New York, New York
10010-3629 
 Ladies and Gentlemen: 
 Case New Holland Inc., a corporation organized under the laws of Delaware (the “Company”), proposes to issue and sell to Credit Suisse Securities (USA) LLC (the “Initial
Purchaser”), upon the terms set forth in the purchase agreement dated August 11, 2009 (the “Purchase Agreement”), relating to the initial placement (the “Initial Placement”) of its 7 3/4% Senior Notes due 2013 (the “Notes”). The
Company’s obligations under the Notes will be guaranteed (the “Guarantees”) by its parent company, CNH Global N.V., and certain of CNH Global N.V.’s direct and indirect subsidiaries, including certain of the Company’s
direct and indirect subsidiaries, named in Schedule D to the Purchase Agreement (collectively, the “Guarantors”). References herein to the “Issuers” refer to the Company and the Guarantors. References herein to the
“Securities” refer to the Notes and the Guarantees. To induce the Initial Purchaser to enter into the Purchase Agreement and to satisfy a condition of your obligations thereunder, the Company agrees with you for your benefit and the
benefit of the holders from time to time of the Securities and Exchange Securities (as defined below) (including the Initial Purchaser) (each a “Holder” and, collectively, the “Holders” for so long as such Person
holds Securities), as follows: 
 1. Definitions. Capitalized terms used herein without definition shall have their
respective meanings set forth in the Purchase Agreement. As used in this Agreement, the following defined terms shall have the following respective meanings: 
 “Act” shall mean the Securities Act of 1933, as amended, and the rules and regulations of the Commission promulgated thereunder. 
 “Affiliate” of any specified Person shall mean any other Person that, directly or indirectly, is in control of, is
controlled by, or is under common control with, such specified Person. For purposes of this definition, control of a Person shall mean the power, direct or indirect, to direct or cause the direction of the management and policies of such Person
whether by contract or otherwise; and the terms “controlling” and “controlled” shall have meanings correlative to the foregoing. 

 “Broker-Dealer” shall mean any broker or dealer registered as such under
the Exchange Act. 
 “Business Day” shall mean any day other than a Saturday, a Sunday or a legal holiday or a
day on which banking institutions or trust companies are authorized or obligated by law to close in New York City. 
 “Commission” shall mean the Securities and Exchange Commission. 
 “Company” shall
have the meaning set forth in the preamble hereto. 
 “Conduct Rules” shall have the meaning set forth in
Section 5(u) hereof. 
 “Exchange Act” shall mean the Securities Exchange Act of 1934, as amended, and the
rules and regulations of the Commission promulgated thereunder. 
 “Exchange Offer Registration Period” shall
mean the 180-day period following the consummation of the Registered Exchange Offer, exclusive of any period during which any stop order shall be in effect suspending the effectiveness of the Exchange Offer Registration Statement. 
 “Exchange Offer Registration Statement” shall mean a registration statement of the Issuers on an appropriate form under the
Act with respect to the Registered Exchange Offer, all amendments and supplements to such registration statement, including post-effective amendments thereto, in each case including the Prospectus contained therein, all exhibits thereto and all
material incorporated by reference therein. 
 “Exchange Securities” shall mean debt securities of the Issuers
identical in all material respects to the Securities (except that the cash interest and interest rate step-up provisions and the U.S. transfer restrictions shall be modified or eliminated, as appropriate) to be issued under the Indenture.

 “Exchanging Dealer” shall mean any Holder (which may include the Initial Purchaser) that is a Broker-Dealer
and elects to exchange any Securities that it acquired for its own account as a result of market-making activities or other trading activities (but not directly from any Issuer or any Affiliate of any Issuer) for Exchange Securities. 
 “Filing Deadline” shall have the meaning set forth in Section 2(a) hereof. 
 “Final Offering Memorandum” shall have the meaning set forth in the Purchase Agreement. 
 “Guarantee” shall have the meaning set forth in the preamble hereto. 
 “Guarantors” shall have the meaning set forth in the preamble hereto. 
 “Holder” shall have the meaning set forth in the preamble hereto. 
  

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 “Indenture” shall mean the indenture dated as of August 17, 2009 among
the Company, the Guarantors and The Bank of New York Mellon Trust Company N.A., as may be amended or supplemented from time to time in accordance with the terms thereof. 
 “Initial Placement” shall have the meaning set forth in the preamble hereto. 
 “Initial Purchaser” shall have the meaning set forth in the preamble hereto. 
 “Issuers” shall have the meaning set forth in the preamble hereto. 
 “Judgment Currency” shall have the meaning set forth in Section 19 hereof. 
 “Losses” shall have the meaning set forth in Section 7(d) hereof. 
 “Majority
Holders” shall mean the Holders of a majority of the aggregate principal amount of Securities and Exchange Securities registered under any Registration Statement. 
 “Managing Underwriters” shall mean the investment banker or investment bankers and manager or managers that shall
administer an underwritten offering of the Securities. 
 “Person” shall mean an individual, trustee,
corporation, partnership, limited liability company, joint stock company, trust, unincorporated association, union, business association, firm or other legal entity. 
 “Prospectus” shall mean the prospectus included in any Registration Statement (including, without limitation, a prospectus that discloses information previously omitted from a prospectus
filed as part of an effective registration statement in reliance upon Rule 430A under the Act), as amended or supplemented by any prospectus supplement, with respect to the terms of the offering of any portion of the Securities or the Exchange
Securities covered by such Registration Statement, and all amendments and supplements thereto and all material incorporated by reference therein. 
 “Purchase Agreement” shall have the meaning set forth in the preamble hereto. 
 “Registered Exchange Offer” shall mean the proposed offer of the Issuers to issue and deliver to the Holders of the Securities that are not prohibited by any law or policy of the
Commission from participating in such offer, in exchange for the Securities, a like aggregate principal amount of the Exchange Securities. 
 “Registration Statement” shall mean any Exchange Offer Registration Statement or Shelf Registration Statement that covers any of the Securities or the Exchange Securities pursuant to the
provisions of this Agreement, any amendments and supplements to such registration statement, including post-effective amendments (in each case including the Prospectus contained therein), all exhibits thereto and all material incorporated by
reference therein. 
  

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 “Securities” shall have the meaning set forth in the preamble hereto.

 “Shelf Registration” shall mean a registration effected pursuant to Section 3 hereof. 
 “Shelf Registration Period” shall have the meaning set forth in Section 3(c) hereof. 
 “Shelf Registration Statement” shall mean a “shelf” registration statement of the Issuers pursuant to the
provisions of Section 3 hereof which covers some or all of the Securities or Exchange Securities, as applicable, on an appropriate form under Rule 415 under the Act, or any similar rule that may be adopted by the Commission, amendments and
supplements to such registration statement, including post-effective amendments, in each case including the Prospectus contained therein, all exhibits thereto and all material incorporated by reference therein. 
 “Trustee” shall mean the trustee with respect to the Securities under the Indenture. 
 “Underwriter” shall mean any underwriter of Securities or Exchange Securities in connection with an offering thereof under
a Shelf Registration Statement. 
 2. Registered Exchange Offer. 
 (a) The Issuers shall prepare and, not later than 225 days following the date of the issuance of the Notes (the “Filing
Deadline”) , shall file with the Commission the Exchange Offer Registration Statement with respect to the Registered Exchange Offer. The Issuers shall use their reasonable best efforts to cause the Exchange Offer Registration Statement to
become effective under the Act within 90 days following the Filing Deadline of the registration statement (or if such 90th day is not a Business Day, the next succeeding Business Day). 
 (b) Upon the filing of the Exchange Offer Registration Statement, the Issuers shall use their reasonable best efforts to consummate the
Registered Exchange Offer within 120 days, it being the objective of such Registered Exchange Offer to enable each Holder eligible and electing to exchange Securities for Exchange Securities (assuming that such Holder is not an Affiliate of any of
the Issuers, acquires the Exchange Securities in the ordinary course of such Holder’s business, has no arrangements with any Person to participate in the distribution of the Exchange Securities and is not prohibited by any law or policy of the
Commission from participating in the Registered Exchange Offer and assuming further that the holding period required by paragraph (d) of Rule 144 shall be deemed to be two years) to trade such Exchange Securities from and after their receipt
without any limitations or restrictions under the Act and without material restrictions under the securities laws of a substantial proportion of the States of the United States. 
 (c) In connection with the Registered Exchange Offer, the Issuers shall: 
 (i) mail to each Holder a copy of the Prospectus forming part of the Exchange Offer Registration Statement, together with an
appropriate letter of transmittal and related documents; 
  

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 (ii) keep the Registered Exchange Offer open for not less than 20 Business
Days and not more than 30 Business Days after the date notice thereof is mailed to the Holders (or, in each case, longer if required by applicable law); 
 (iii) use their reasonable best efforts to keep the Exchange Offer Registration Statement continuously effective under the Act, supplemented and amended as required, to ensure that it is available for
sales of Exchange Securities by Exchanging Dealers during the Exchange Offer Registration Period; 
 (iv) utilize
the services of a depositary for the Registered Exchange Offer with an address in the Borough of Manhattan in New York City, which may be the Trustee, or an Affiliate of the Trustee; 
 (v) permit Holders to withdraw tendered Securities at any time prior to the close of business, New York time, on the last
Business Day on which the Registered Exchange Offer is open; 
 (vi) if requested by the Commission, prior to
effectiveness of the Exchange Offer Registration Statement, provide a supplemental letter to the Commission (A) stating that the Issuers are conducting the Registered Exchange Offer in reliance on the position of the Commission in Exxon
Capital Holdings Corporation (pub. avail. May 13, 1988) and Morgan Stanley and Co., Inc. (pub. avail. June 5, 1991); and (B) including a representation that the Issuers have not entered into any arrangement or understanding
with any Person to distribute the Exchange Securities to be received in the Registered Exchange Offer and that, to the best of the Issuers’ information and belief, each Holder participating in the Registered Exchange Offer is acquiring the
Exchange Securities in the ordinary course of business and has no arrangement or understanding with any Person to participate in the distribution of the Exchange Securities; and 
 (vii) comply in all respects with all applicable laws relating to the Registered Exchange Offer. 
 (d) As soon as practicable after the close of the Registered Exchange Offer, the Issuers shall: 
 (i) accept for exchange all Securities duly tendered and not validly withdrawn pursuant to the Registered Exchange Offer;

 (ii) deliver to the Trustee for cancellation in accordance with Section 5(s) all Securities so accepted
for exchange; and 
  

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 (iii) cause the Trustee promptly to authenticate and deliver to each Holder
of Securities a principal amount of Exchange Securities equal to the principal amount of the Securities of such Holder so accepted for exchange. 
 (e) Each Holder hereby acknowledges and agrees that any Broker-Dealer and any such Holder using the Registered Exchange Offer to participate in a distribution of the Exchange Securities (x) could not
under Commission policy as in effect on the date of this Agreement rely on the position of the Commission in Morgan Stanley and Co., Inc. (pub. avail. June 5, 1991) and Exxon Capital Holdings Corporation (pub. avail. May 13,
1988), as interpreted in the Commission’s letter to Shearman & Sterling dated July 2, 1993 and similar no-action letters; and (y) must comply with the registration and prospectus delivery requirements of the Act in connection
with any secondary resale transaction and must be covered by an effective registration statement containing the selling security holder information required by Items 507 and 508, of Regulation S-K, as applicable, under the Act if the resales are of
Exchange Securities obtained by such Holder in exchange for Securities acquired by such Holder directly from any Issuer or one of its Affiliates. Accordingly, each Holder participating in the Registered Exchange Offer shall be required to represent
to the Issuers that, at the time of the consummation of the Registered Exchange Offer: 
 (i) any Exchange
Securities received by such Holder will be acquired in the ordinary course of business; 
 (ii) such Holder will
have no arrangement or understanding with any Person to participate in the distribution of the Securities or the Exchange Securities within the meaning of the Act; and 
 (iii) such Holder is not an Affiliate of any Issuer. 
 (f) If the Initial Purchaser determines that it is not eligible to participate in the Registered Exchange Offer with respect to the exchange
of Securities constituting any portion of an unsold allotment, at the request of the Initial Purchaser, the Issuers shall issue and deliver to the Initial Purchaser or the Person purchasing Exchange Securities registered under a Shelf Registration
Statement as contemplated by Section 3 hereof from the Initial Purchaser, in exchange for such Securities, a like principal amount of Exchange Securities. The Company shall use its reasonable best efforts to cause the CUSIP Service Bureau to
issue the same CUSIP and ISIN numbers for such Exchange Securities as for Exchange Securities issued pursuant to the Registered Exchange Offer. 
 (g) Interest on each Exchange Security shall accrue from the last date on which interest was paid on the Security surrendered in exchange therefor or, if no interest has been paid on such Security, from
the date of such Security’s original issue. 
 3. Shelf Registration. 
 (a) If (i) due to any change in law or applicable interpretations thereof by the Commission’s staff, the Issuers determine upon
advice of their outside counsel that they

  

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are not permitted to effect the Registered Exchange Offer as contemplated by Section 2 hereof; (ii) for any other reason the Registered Exchange Offer is not declared effective within
90 days after the date of filing of the Exchange Offer Registration Statement or the Registered Exchange Offer is not consummated within 120 days after the Exchange Offer Registration Statement is filed; (iii) the Initial Purchaser so requests
with respect to Securities that are not eligible to be exchanged for Exchange Securities in the Registered Exchange Offer and that are held by it following consummation of the Registered Exchange Offer; (iv) any Holder (other than the Initial
Purchaser) is not eligible to participate in the Registered Exchange Offer; or (v) in the event the Initial Purchaser participates in the Registered Exchange Offer or acquires Exchange Securities pursuant to Section 2(f) hereof, the
Initial Purchaser does not receive freely tradable Exchange Securities in exchange for Securities constituting any portion of an unsold allotment (it being understood that (x) the requirement that the Initial Purchaser deliver a Prospectus
containing the information required by Items 507 and 508 of Regulation S-K, as applicable, under the Act in connection with sales of Exchange Securities acquired in exchange for such Securities shall result in such Exchange Securities being not
“freely tradable”; (y) the requirement that an Exchanging Dealer deliver a Prospectus in connection with sales of Exchange Securities acquired in the Registered Exchange Offer in exchange for Securities acquired as a result of
market-making activities or other trading activities shall not result in such Exchange Securities being not “freely tradable” and (z) for the purposes of determining whether any Exchange Securities are “freely tradable,” the
holding period required by paragraph (d) of Rule 144 shall be deemed to be two years), the Issuers shall effect a Shelf Registration in accordance with Section (b) hereof. 
 (b) The Issuers shall as promptly as practicable (but in no event more than 30 days after so required or requested pursuant to this
Section 3), file with the Commission and thereafter shall use their reasonable best efforts to cause to be declared effective under the Act a Shelf Registration Statement relating to the offer and sale of the Securities or the Exchange
Securities, as applicable, by the Holders thereof from time to time in accordance with the methods of distribution elected by such Holders and set forth in such Shelf Registration Statement; provided, however, that no Holder (other than the
Initial Purchaser) shall be entitled to have the Securities held by it covered by such Shelf Registration Statement unless such Holder agrees in writing to be bound by all of the provisions of this Agreement applicable to such Holder; and
provided, further, that with respect to Exchange Securities received by the Initial Purchaser in exchange for Securities constituting any portion of an unsold allotment, the Issuers may, if permitted by current interpretations by the
Commission’s staff, file a post-effective amendment to the Exchange Offer Registration Statement containing the information required by Items 507 and 508 of Regulation S-K, as applicable, in satisfaction of their obligations under this
subsection with respect thereto, and any such Exchange Offer Registration Statement, as so amended, shall be referred to herein as, and governed by the provisions herein applicable to, a Shelf Registration Statement. 
 (c) The Issuers shall use their reasonable best efforts to keep the Shelf Registration Statement continuously effective, supplemented and
amended as required by the Act, in order to permit the Prospectus forming part thereof to be usable by Holders for a period of two years from the date the Shelf Registration Statement is declared effective by the Commission or such shorter period
that will terminate when all the Securities or Exchange

  

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Securities, as applicable, covered by the Shelf Registration Statement have been sold pursuant to the Shelf Registration Statement (in any such case, such period being called the “Shelf
Registration Period”). 
 (d) The Issuers shall use reasonable best efforts to ensure that the Shelf Registration
Statement and the related Prospectus and any amendment or supplement thereto, as of the effective date of the Shelf Registration Statement or such amendment or supplement, (A) comply in all material respects with the applicable requirements of
the Act and the rules and regulations of the Commission; and (B) do not contain any untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary in order to make the statements therein, in the
light of the circumstances under which they were made, not misleading. 
 4. Additional Interest 
 (a) The Issuers and the Initial Purchaser agree that the Holders will suffer damages if the Issuers fail to fulfill their obligations under
Section 2 or Section 3 hereof and that it would not be feasible to ascertain the extent of such damages with precision. Accordingly, the Issuers agree that if: 
 (i) on or prior to the Filing Deadline, neither the Exchange Offer Registration Statement nor the Shelf Registration
Statement has been filed with the Commission, 
 (ii) on or prior to the 91st day following the date of the
filing of the applicable Registration Statement referred to in clause (i) above, neither the Exchange Offer Registration Statement nor the Shelf Registration Statement has been declared effective, 
 (iii) on or prior to the 121st day after the Exchange Offer Registration Statement is filed, the Registered Exchange Offer
has not been consummated, 
 (iv) if the Company is otherwise required to file a Shelf Registration Statement
pursuant to this Agreement, the Company shall fail to file such Shelf Registration Statement within 30 days after it is so required or requested or such Shelf Registration Statement shall not have been declared effective within 90 days of such
required Filing Deadline, or 
 (v) after either the Exchange Offer Registration Statement or the Shelf
Registration Statement has been declared effective, such Registration Statement thereafter ceases to be effective or usable in connection with resales of Securities or Exchange Securities at any time at which it is required to be so effective or
usable under this Agreement; provided, that no Registration Default (as defined below) under this clause (v) shall have occurred if such Shelf Registration Statement, or, if the Registered Exchange Offer shall have been consummated, such
Exchange Offer Registration Statement, ceases to be

  

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effective or usable in connection with resales of Securities or Exchange Securities so long as such action is taken upon the occurrence or existence of any pending corporate development or any
other material event that, in the reasonable and good faith judgment of the Company, makes it appropriate to suspend the availability of a Shelf Registration Statement or the Exchange Offer Registration Statement, as the case may be, and the related
Prospectus, in which case, the Company shall give prompt notice (without notice of the nature or details of such events) to the Holders that the availability of such Registration Statement is suspended and, upon actual receipt of any such notice,
each Holder agrees not to sell any Securities or Exchange Securities pursuant to such Registration Statement until such Holder’s receipt of copies of the supplemented or amended Prospectus provided for in Section 3(c) hereof, or until it
is advised in writing by the Company that the Prospectus may be used, and has received copies of any additional or supplemental filings that are incorporated or deemed incorporated by reference in such Prospectus; provided further that the
period during which the availability of such Registration Statement and any Prospectus is suspended shall not exceed 45 days in any three-month period or 90 days in any twelve-month period, 
 (each such event referred to in clauses (i) through (v), a “Registration Default”), interest (“Additional Interest”)
will accrue on the principal amount of the Securities and the Exchange Securities (in addition to the stated interest on the Securities and Exchange Securities) from and including the date on which any such Registration Default shall occur to but
excluding the date on which all Registration Defaults have been cured. Additional Interest will accrue at a rate of 0.25% per annum during the 90-day period immediately following the occurrence of such Registration Default and shall increase by
0.25% per annum at the end of each subsequent 90-day period, but in no event shall such rate exceed 1.0% per annum. 
 (b) So long as Securities remain outstanding, the Company shall notify the Trustee within five Business Days after each and every date on which an event occurs in respect of which Additional Interest is required to be paid. Any amounts of
Additional Interest due pursuant to clauses (a)(i) — (a)(v) of this Section 4 will be payable in cash semiannually on each March 1 and September 1 (each an “Additional Interest Payment Date”), commencing with the
first such date occurring after any such Additional Interest commences to accrue, to Holders to whom regular interest is payable on such Additional Interest Payment Date. The amount of Additional Interest for each Security will be determined by
multiplying the applicable rate of Additional Interest by the aggregate principal amount of such Security outstanding on the Additional Interest Payment Date following such Registration Default in the case of the first such payment of Additional
Interest with respect to a Registration Default (and thereafter at the next succeeding Additional Interest Payment Date until the cure of such Registration Default), and multiplying the product of the foregoing by a fraction, the numerator of which
is the number of days such Additional Interest rate was applicable during such period (determined on the basis of a 360-day year comprised of twelve 30-day months and, in the case of a partial month, the actual number of days elapsed), and the
denominator of which is 360. 
  

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 5. Additional Registration Procedures. In connection with any Shelf Registration
Statement and, to the extent applicable, any Exchange Offer Registration Statement, the following provisions shall apply: 
 (a) The Issuers shall: 
 (i) furnish to the Initial Purchaser, not
less than three Business Days prior to the filing thereof with the Commission, a copy of the Exchange Offer Registration Statement and the Shelf Registration Statement, as the case may be, and each amendment thereof and each amendment or supplement,
if any, to the Prospectus included therein (including all documents incorporated by reference therein after the initial filing) and shall use their reasonable best efforts to reflect in each such document, when so filed with the Commission, such
comments as the Initial Purchaser reasonably proposes; 
 (ii) in the case of an Exchange Offer Registration
Statement, to the extent permitted by the Act, include the information in substantially the form set forth in Annex A hereto on the front cover of the Prospectus included in the Exchange Offer Registration Statement, in substantially the form set
forth in Annex B hereto in the forepart of the Exchange Offer Registration Statement in a section setting forth details of the Exchange Offer, in substantially the form set forth in Annex C hereto in the underwriting or plan of distribution section
of the Prospectus contained in the Exchange Offer Registration Statement, and in substantially the form set forth in Annex D hereto in the letter of transmittal delivered pursuant to the Registered Exchange Offer; 
 (iii) in the case of an Exchange Offer Registration Statement, if requested by the Initial Purchaser, include the information
required by Items 507 and 508 of Regulation S-K, as applicable, in the Prospectus contained in the Exchange Offer Registration Statement; and 
 (iv) in the case of a Shelf Registration Statement, include the names of the Holders that propose to sell Securities or Exchange Securities pursuant to the Shelf Registration Statement as selling security
holders. 
 (b) The Issuers shall ensure that: 
 (i) any Registration Statement and any amendment thereto and any Prospectus forming part thereof and any amendment or
supplement thereto complies in all material respects with the Act and the rules and regulations thereunder; and 
 (ii) any Registration Statement and any amendment thereto does not, when it becomes effective, contain an untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary to make the statements
therein not misleading. 
  

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 (c) The Issuers shall advise you, the Holders of Securities or the Exchange
Securities covered by any Shelf Registration Statement and any Exchanging Dealer under any Exchange Offer Registration Statement that has provided in writing to CNH Global a telephone or facsimile number and address for notices (which notice
pursuant to clauses (ii)-(v) hereof shall be accompanied by an instruction to suspend the use of the Prospectus until the Issuers shall have remedied the basis for such suspension): 
 (i) when a Registration Statement or any amendment thereto has been filed with the Commission and when the Registration
Statement or any post-effective amendment thereto has become effective; 
 (ii) of any request by the Commission
for any amendment or supplement to the Registration Statement or the Prospectus or for additional information; 
 (iii) of the issuance by the Commission of any stop order suspending the effectiveness of the Registration Statement or the initiation of any proceedings for that purpose; 
 (iv) of the receipt by any Issuer of any notification with respect to the suspension of the qualification of the securities
included therein for sale in any jurisdiction or the initiation of any proceeding for such purpose; and 
 (v) of
the happening of any event that requires any change in the Registration Statement or the Prospectus so that, as of such date, the statements therein are not misleading and do not omit to state a material fact required to be stated therein or
necessary to make the statements therein (in the case of the Prospectus, in the light of the circumstances under which they were made) not misleading. 
 (d) The Issuers shall use their reasonable best efforts to obtain the withdrawal of any order suspending the effectiveness of any Registration Statement or the qualification of the securities therein for
sale in any jurisdiction at the earliest possible time. 
 (e) The Issuers shall furnish to each Holder of
Securities or Exchange Securities covered by any Shelf Registration Statement, without charge, at least one copy of such Shelf Registration Statement and any post-effective amendment thereto, including all material incorporated therein by reference,
and, if the Holder so requests in writing, all exhibits thereto (including exhibits incorporated by reference therein). 
 (f) The Issuers shall, during the Shelf Registration Period, deliver to each Holder of Securities or Exchange Securities covered by any Shelf Registration Statement, without charge, as many copies of the Prospectus (including each

  

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preliminary prospectus) included in such Shelf Registration Statement and any amendment or supplement thereto as such Holder may reasonably request. The Issuers consent to the use of the
Prospectus or any amendment or supplement thereto by each of the selling Holders of securities in connection with the offering and sale of the securities covered by the Prospectus, or any amendment or supplement thereto, included in the Shelf
Registration Statement. 
 (g) The Issuers shall furnish to each Exchanging Dealer which so requests, without
charge, at least one copy of the Exchange Offer Registration Statement and any post-effective amendment thereto, including all material incorporated by reference therein, and, if the Exchanging Dealer so requests in writing, all exhibits thereto
(including exhibits incorporated by reference therein). 
 (h) The Issuers shall promptly deliver to the Initial
Purchaser, each Exchanging Dealer and each other Person required to deliver a Prospectus during the Exchange Offer Registration Period, without charge, as many copies of the Prospectus included in such Exchange Offer Registration Statement and any
amendment or supplement thereto as any such Person may reasonably request. The Issuers consent to the use of the Prospectus or any amendment or supplement thereto by the Initial Purchaser, any Exchanging Dealer and any such other Person that may be
required to deliver a Prospectus following the Registered Exchange Offer in connection with the offering and sale of the Exchange Securities covered by the Prospectus, or any amendment or supplement thereto, included in the Exchange Offer
Registration Statement. 
 (i) Prior to the Registered Exchange Offer or any other offering of Securities or
Exchange Securities pursuant to any Registration Statement, the Issuers shall use their reasonable best efforts to arrange, if necessary, for the qualification of the Securities or the Exchange Securities for sale under the laws of such
jurisdictions as any Holder shall reasonably request and shall use their reasonable best efforts to maintain such qualification in effect so long as required; provided that in no event shall any Issuer be obligated to qualify to do business
in any jurisdiction where it is not then so qualified or to take any action that would subject it to service of process in suits, other than those arising out of the Initial Placement, the Registered Exchange Offer or any offering pursuant to a
Shelf Registration Statement, in any such jurisdiction where it is not then so subject. 
 (j) The Issuers shall
cooperate with the Holders to facilitate the timely preparation and delivery of certificates representing Exchange Securities or Securities to be issued or sold pursuant to any Registration Statement free of any restrictive legends and in such
denominations and registered in such names as Holders may request within a reasonable time prior to sales of the Exchange Securities or sales of Securities pursuant to such Registration Statement. 
 (k) Upon the occurrence of any event contemplated by subsections (c)(ii) through (v) above, the Issuers, to the extent
required, shall promptly prepare a post-effective

  

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amendment to the applicable Registration Statement or an amendment or supplement to the related Prospectus or file any other required document so that, as thereafter delivered to purchasers of
the Securities included therein, the Prospectus will not include an untrue statement of a material fact or omit to state any material fact necessary to make the statements therein, in the light of the circumstances under which they were made, not
misleading. In such circumstances, the period of effectiveness of the Exchange Offer Registration Statement provided for in Section 2 hereof and the Shelf Registration Statement provided for in Section 3(b) hereof shall each be extended by
the number of days from and including the date of the giving of a notice of suspension pursuant to Section 5(c) hereof to and including the date when the Initial Purchaser, the Holders and any known Exchanging Dealer shall have received such
amended or supplemented Prospectus pursuant to this Section 5. 
 (l) Not later than the effective date of
any Registration Statement, the Issuers shall provide a CUSIP number for the Securities or the Exchange Securities, as the case may be, registered under such Registration Statement and provide the Trustee with printed certificates for such
Securities or Exchange Securities, in a form eligible for deposit with The Depository Trust Company. 
 (m) The
Company shall comply with all applicable rules and regulations of the Commission and shall make generally available to its security holders as soon as reasonably practicable after the effective date of the applicable Registration Statement an
earnings statement satisfying the provisions of Section 11(a) of the Act. 
 (n) The Issuers shall cause the
Indenture to be qualified under the Trust Indenture Act in a timely manner. 
 (o) The Company may require each
Holder of securities to be sold pursuant to any Shelf Registration Statement to furnish to the Company such information regarding the Holder and the distribution of such securities as the Company may from time to time reasonably require for
inclusion in such Registration Statement. The Company may exclude from such Shelf Registration Statement the Securities or Exchange Securities of any Holder that fails to furnish such information within a reasonable time after receiving such
request. 
 (p) In the case of any Shelf Registration Statement, the Issuers shall enter into customary
agreements and take all other appropriate actions (including if requested an underwriting agreement in customary form) in order to expedite or facilitate the registration or the disposition of the Securities or Exchange Securities, and in connection
therewith, if an underwriting agreement is entered into, cause the same to contain indemnification provisions and procedures no less favorable than those set forth in Section 7 (or such other provisions and procedures acceptable to the Majority
Holders and the Managing Underwriters, if any, and approved by the Issuers, which approval will not be unreasonably withheld with respect to all parties to be indemnified pursuant to Section 7). 
  

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 (q) In the case of any Shelf Registration Statement, the Issuers shall:

 (i) make reasonably available for inspection by a representative for the Holders of Securities or Exchange
Securities to be registered thereunder, which representative shall be selected by the Majority Holders, by the underwriters, if any, participating in any disposition pursuant to such Registration Statement, and any attorney, accountant or other
agent for the Holders retained by the Majority Holders or for the underwriters (collectively, the “Inspectors”), if any, all relevant financial and other records, pertinent corporate documents and properties of each Issuer and its
subsidiaries (collectively, the “Records”), in each case reasonably requested by such persons; 
 (ii) cause the officers, directors and employees of the Issuers and their respective subsidiaries to supply all information reasonably requested by any such Inspector in connection with such Registration Statement and Prospectus. Each
Inspector shall agree in writing that it will keep the Records confidential and that it will not disclose, or use in connection with any market transactions in violation of any applicable securities laws, any Records that the Company determines, in
good faith, to be confidential and that it notifies the Inspectors are confidential unless (1) the disclosure of such Records is necessary to avoid or correct a misstatement or omission in such Registration Statement or Prospectus, (2) the
release of such Records is ordered pursuant to a subpoena or other order from a court of competent jurisdiction, (3) disclosure of such information is necessary or advisable in the opinion of counsel for an Inspector in connection with any
action, claim, suit or proceeding, directly or indirectly, involving or potentially involving such Inspector and arising out of, based upon, relating to, or involving this Agreement or the Purchase Agreement, or any transactions contemplated hereby
or thereby or arising hereunder or thereunder, or (4) the information in such Records has been made generally available to the public; provided, however, that (A) each Inspector shall agree to use reasonable best efforts to
provide notice to the Company of the potential disclosure of any information by such Inspector pursuant to clause (1), (2) or (3) of this sentence to permit the Issuers to obtain a protective order (or waive the provisions of subsections
5(q)(i) and 5(q)(ii)) and (B) each such Inspector shall take such actions as are reasonably necessary to protect the confidentiality of such information (if practicable) to the extent such action is otherwise not inconsistent with, an
impairment of or in derogation of the rights and interests of the Holder or any Inspector; 
 (iii) make such
representations and warranties to the Holders of Securities or Exchange Securities registered thereunder and the underwriters, if any, in form, substance and scope as are customarily made by issuers to underwriters in primary underwritten offerings
as may be reasonably requested by them; 
  

 -14- 

 (iv) obtain opinions of counsel to the Issuers (which counsel and opinions
(in form, scope and substance) shall be reasonably satisfactory to the Managing Underwriters, if any) addressed to each selling Holder and the underwriters, if any, covering such matters as are customarily covered in opinions requested in
underwritten offerings and such other matters as may reasonably be requested by them; 
 (v) obtain “cold
comfort” letters from the independent certified public accountants of CNH Global N.V. (and, if necessary, any other independent certified public accountants of any Issuer or any subsidiary of any Issuer or of any business acquired by any Issuer
for which financial statements and financial data are, or are required to be, included in the Registration Statement), addressed to the underwriters, if any, and use reasonable efforts to have such letter addressed to each selling Holder of
Securities registered thereunder (to the extent consistent with Statement on Auditing Standards No. 72 of the American Institute of Certified Public Accountants), such letter to be in customary form and covering matters of the type customarily
covered in “cold comfort” letters in connection with primary underwritten offerings; and 
 (vi)
deliver such documents and certificates as may be reasonably requested by the Majority Holders and the Managing Underwriters, if any, including those to evidence compliance with Section 5(k) and with any customary conditions contained in the
underwriting agreement or other agreement entered into by the Issuers. 
 The actions set forth in clauses (iii), (iv), (v) and
(vi) of this Section shall be performed at (A) the effectiveness of such Shelf Registration Statement and each post-effective amendment thereto; and (B) each closing under any underwriting or similar agreement as and to the extent
required thereunder. 
 (r) In the case of any Exchange Offer Registration Statement, upon the reasonable request
of the Initial Purchaser, the Issuers shall: 
 (i) make reasonably available for inspection by the Initial
Purchaser, and any Inspector retained by the Initial Purchaser, all Records, in each case reasonably requested by such persons; 
 (ii) cause the officers, directors and employees of the Issuers and their respective subsidiaries to supply all information reasonably requested by any such Inspector in connection with such Registration
Statement and Prospectus. Each Inspector shall agree in writing that it will keep the Records confidential and that it will not disclose, or use in connection with any market transactions in violation of any applicable securities laws, any Records
that the Company determines, in good faith, to be confidential and that it notifies the Inspectors are confidential unless (1) the disclosure of such Records is necessary to avoid or correct a misstatement or omission in such Registration

  

 -15- 

 
Statement or Prospectus, (2) the release of such Records is ordered pursuant to a subpoena or other order from a court of competent jurisdiction, (3) disclosure of such information is
necessary or advisable in the opinion of counsel for an Inspector in connection with any action, claim, suit or proceeding, directly or indirectly, involving or potentially involving such Inspector and arising out of, based upon, relating to, or
involving this Agreement or the Purchase Agreement, or any transactions contemplated hereby or thereby or arising hereunder or thereunder, or (4) the information in such Records has been made generally available to the public; provided,
however, that (A) each Inspector shall agree to use reasonable best efforts to provide notice to the Company of the potential disclosure of any information by such Inspector pursuant to clause (1), (2) or (3) of this sentence
to permit the Issuers to obtain a protective order (or waive the provisions of subsections 5(r)(i) and 5(r)(ii)) and (B) each such Inspector shall take such actions as are reasonably necessary to protect the confidentiality of such information
(if practicable) to the extent such action is otherwise not inconsistent with, an impairment of or in derogation of the rights and interests of the Holder or any Inspector; 
 (iii) make such representations and warranties to the Initial Purchaser, in form, substance and scope as are customarily made
by issuers to underwriters in primary underwritten offerings as may be reasonably requested by them; and 
 (iv)
deliver such documents and certificates as may be reasonably requested by the Initial Purchaser or its counsel, including those to evidence compliance with Section 5(k) and with conditions customarily contained in underwriting agreements.

 The foregoing actions set forth in clauses (iii) and (iv) of this subsection shall be performed at the close of the Registered
Exchange Offer and the effective date of any post-effective amendment to the Exchange Offer Registration Statement. 
 In addition, upon
reasonable request of an Exchanging Dealer, the Issuers shall obtain (i) opinions of counsel to the Issuers (which counsel and opinions (in form, scope and substance) shall be reasonably satisfactory to such Exchanging Dealer and its counsel,
addressed to such Exchanging Dealer, covering such matters as are customarily covered in opinions requested in underwritten offerings and such other matters as may be reasonably requested by such Exchanging Dealer or its counsel and
(ii) “cold comfort” letters from the independent certified public accountants of CNH Global N.V. (and, if necessary, any other independent certified public accountants of or any subsidiary of any Issuer or of any business acquired by
any Issuer for which financial statements and financial data are, or are required to be, included in the Exchange Offer Registration Statement), addressed to such Exchanging Dealer, in customary form and covering matters of the type customarily
covered in “cold comfort” letters in connection with primary underwritten offerings, or if requested by such Exchanging Dealer or its counsel in lieu of a “cold comfort” letter, an agreed-upon procedures letter under Statement on
Auditing Standards No. 75, covering matters reasonably requested by such Exchanging Dealer or its counsel. 
  

 -16- 

 (s) If a Registered Exchange Offer is to be consummated, upon delivery of
the Securities by Holders to the Company (or to such other Person as directed by the Company) in exchange for the Exchange Securities, the Company shall mark, or caused to be marked, on the Securities so exchanged that such Securities are being
canceled in exchange for the Exchange Securities. In no event shall the Securities be marked as paid or otherwise satisfied. 
 (t) The Issuers will use their reasonable best efforts (i) if the Securities have been rated prior to the initial sale of such Securities, to confirm such ratings will apply to the Securities or the
Exchange Securities, as the case may be, covered by an Exchange Offer Registration Statement; or (ii) if the Securities were not previously rated, to cause the Securities covered by a Registration Statement to be rated with at least one
nationally recognized statistical rating agency, if so requested by Majority Holders with respect to the related Registration Statement or by any Managing Underwriters. 
 (u) In the event that any Broker-Dealer shall underwrite any Securities or Exchange Securities or participate as a member of
an underwriting syndicate or selling group or “assist in the distribution” (within the meaning of the Conduct Rules of the Financial Industry Regulatory Authority (the “Conduct Rules”)) thereof, whether as a Holder or as
an underwriter, a placement or sales agent or a broker or dealer in respect thereof, or otherwise, the Issuers shall assist such Broker-Dealer in complying with the requirements of such Conduct Rules, including, without limitation, by: 

(i) if such Conduct Rules shall so require, engaging a “qualified independent underwriter” (as defined in such
Conduct Rules) to participate in the preparation of the Registration Statement, to exercise usual standards of due diligence with respect thereto and, if any portion of the offering contemplated by such Registration Statement is an underwritten
offering or is made through a placement or sales agent, to recommend the yield of such Securities or Exchange Securities; 
 (ii) indemnifying any such qualified independent underwriter to the extent of the indemnification of underwriters provided in Section 5 hereof; 
 (iii) providing such information to such Broker-Dealer as may be required in order for such Broker-Dealer to comply with the
requirements of such Conduct Rules; and 
 (iv) the Issuers shall use their reasonable best efforts to take all
other steps necessary to effect the registration of the Securities or the Exchange Securities, as the case may be, covered by a Registration Statement. 
  

 -17- 

 6. Registration Expenses. The Issuers shall bear all expenses incurred in connection
with the performance of their obligations under Sections 2, 3 and 5 hereof and, in the event of any Shelf Registration Statement, will reimburse the Holders for the reasonable fees and disbursements of one firm or counsel designated by the Majority
Holders to act as counsel for the Holders in connection therewith (not to exceed $25,000). 
 7. Indemnification and
Contribution. 
 (a) The Issuers jointly and severally agree to indemnify and hold harmless each Holder of Securities or
Exchange Securities, as the case may be, covered by any Registration Statement (including the Initial Purchaser and each Affiliate thereof and, with respect to any Prospectus delivery as contemplated in Section 5(h) hereof, each Exchanging
Dealer), the directors, officers, employees and agents of each such Holder and each Person who controls any such Holder within the meaning of either the Act or the Exchange Act against any and all losses, claims, damages or liabilities, joint or
several, to which they or any of them may become subject under the Act, the Exchange Act or other Federal or state statutory law or regulation, at common law or otherwise, insofar as such losses, claims, damages or liabilities (or actions in respect
thereof) arise out of or are based upon any untrue statement or alleged untrue statement of a material fact contained in the Registration Statement as originally filed or in any amendment thereof, or in any preliminary prospectus or the Prospectus,
or in any amendment thereof or supplement thereto, or arise out of or are based upon the omission or alleged omission to state therein a material fact required to be stated therein or necessary to make the statements therein not misleading, and to
reimburse each such indemnified party, as incurred, for any legal or other expenses reasonably incurred by them in connection with investigating or defending any such loss, claim, damage, liability or action; provided, however, that the
Issuers will not be liable in any case to the extent that any such loss, claim, damage or liability arises out of or is based upon any such untrue statement or alleged untrue statement or omission or alleged omission made therein in reliance upon
and in conformity with written information furnished to the Company by or on behalf of any such Holder specifically for use therein; provided, further, that with respect to any untrue statement or omission of material fact made in any
preliminary prospectus, the indemnity agreement contained in this Section 7(a) shall not inure to the benefit of any Holder from whom the Person asserting any such loss, claim, damage or liability purchased such Securities or Exchange
Securities, as the case may be, to the extent that any such loss, claim, damage or liability of such Holder occurs under the circumstance where it shall have been determined by a court of competent jurisdiction by final and nonappealable judgment
that (w) the Issuers had previously furnished copies of the Prospectus to such Holder, (x) delivery of the Prospectus was required by the Act to be made to such Person, (y) the untrue statement or omission of a material fact contained
in the preliminary prospectus was corrected in the Prospectus and (z) there was not sent or given to such Person, at or prior to the written confirmation of the sale of such securities to such Person, a copy of the Prospectus. This indemnity
agreement will be in addition to any liability which the Issuers may otherwise have. 
 The Issuers also jointly and severally
agree to indemnify or contribute as provided in Section 7(d) to Losses of each underwriter of Securities or Exchange Securities, as the case may be, registered under a Shelf Registration Statement, its directors, officers,

  

 -18- 

 
employees or agents and each Person who controls such underwriter on substantially the same basis as that of the indemnification of the Initial Purchaser and the selling Holders provided in this
Section 7(a) and shall, if requested by any Holder, enter into an underwriting agreement reflecting such agreement, as provided in Section 5(p) hereof. 
 (b) Each Holder of securities covered by a Registration Statement (including the Initial Purchaser, each Affiliate thereof and, with respect to any Prospectus delivery as contemplated in Section 5(h)
hereof, each Exchanging Dealer) severally agrees to indemnify and hold harmless the Issuers and each of their respective directors, each of their respective officers who sign such Registration Statement and each Person who controls any Issuer within
the meaning of either the Act or the Exchange Act, to the same extent as the foregoing indemnity from the Issuers to each such Holder, but only to the extent that the untrue statement or omission was made in reliance upon and in conformity with
information pertaining to such Holder furnished to the Issuers by or on behalf of such Holder specifically for use in the documents referred to in the foregoing indemnity. This indemnity agreement will be in addition to any liability which any such
Holder may otherwise have. 
 (c) Promptly after receipt by an indemnified party under this Section 7 of notice of the
commencement of any action, such indemnified party will, if a claim in respect thereof is to be made against the indemnifying party under this Section 7, notify the indemnifying party in writing of the commencement thereof; but the failure so
to notify the indemnifying party (i) will not relieve it from liability under paragraph (a) or (b) above unless and to the extent it did not otherwise learn of such action and such failure results in the forfeiture by the indemnifying
party of substantial rights and defenses, and (ii) will not, in any event, relieve the indemnifying party from any obligations to any indemnified party other than the indemnification obligation provided in paragraph (a) or (b) above.
The indemnifying party shall be entitled to appoint counsel of the indemnifying party’s choice at the indemnifying party’s expense to represent the indemnified party in any action for which indemnification is sought (in which case the
indemnifying party shall not thereafter be responsible for the fees and expenses of any separate counsel retained by the indemnified party or parties except as set forth below); provided, however, that such counsel shall be reasonably
satisfactory to the indemnified party. Notwithstanding the indemnifying party’s election to appoint counsel to represent the indemnified party in an action, the indemnified party shall have the right to employ separate counsel (including local
counsel), and the indemnifying party shall bear the reasonable fees, costs and expenses of such separate counsel if (i) the use of counsel chosen by the indemnifying party to represent the indemnified party would present such counsel with a
conflict of interest; (ii) the actual or potential defendants in, or targets of, any such action include both the indemnified party and the indemnifying party and the indemnified party shall have reasonably concluded that there may be legal
defenses available to it and/or other indemnified parties which are different from or additional to those available to the indemnifying party; (iii) the indemnifying party shall not have employed counsel reasonably satisfactory to the
indemnified party to represent the indemnified party within a reasonable time after notice of the institution of such action; or (iv) the indemnifying party shall authorize the indemnified party to employ separate counsel at the expense of the
indemnifying party; provided, however, in no event shall the indemnifying parties be liable for fees and expenses of more than one counsel for all

  

 -19- 

 
indemnified parties in connection with any one action or separate but similar or related actions in the same jurisdiction arising out of the same general obligations or circumstances. An
indemnifying party will not, without the prior written consent of the indemnified parties, settle or compromise or consent to the entry of any judgment with respect to any pending or threatened claim, action, suit or proceeding in respect of which
indemnification or contribution may be sought hereunder (whether or not the indemnified parties are actual or potential parties to such claim or action) unless such settlement, compromise or consent (i) includes an unconditional release of each
indemnified party from all liability arising out of such claim, action, suit or proceeding and (ii) does not include a statement as to, or an admission of, fault, culpability or a failure to act by or on behalf of any indemnified party. An
indemnifying party shall not be liable under this Section 7 to any indemnified party regarding any settlement or compromise or consent to the entry of any judgment with respect to any pending or threatened claim, action, suit or proceeding in
respect of which indemnification or contribution may be sought hereunder (whether or not the indemnified parties are actual or potential parties to such claim or action) unless such settlement, compromise or consent is consented to by such
indemnifying party, which consent shall not be unreasonably withheld. 
 (d) In the event that the indemnity provided in
paragraph (a) or (b) of this Section is unavailable to or insufficient to hold harmless an indemnified party for any reason, then each applicable indemnifying party shall have a joint and several obligation to contribute to the aggregate
losses, claims, damages and liabilities (including legal or other expenses reasonably incurred in connection with investigating or defending same) (collectively “Losses”) to which such indemnified party may be subject in such
proportion as is appropriate to reflect the relative benefits received by such indemnifying party, on the one hand, and such indemnified party, on the other hand, from the Initial Placement and the Registration Statement which resulted in such
Losses; provided, however, that in no case shall the Initial Purchaser or any subsequent Holder of any Security or Exchange Security be responsible, in the aggregate, for any amount in excess of the purchase discount or commission applicable
to such Security, or in the case of a Exchange Security, applicable to the Security that was exchangeable into such Exchange Security, as set forth on the cover page of the Final Offering Memorandum, nor shall any underwriter be responsible for any
amount in excess of the underwriting discount or commission applicable to the securities purchased by such underwriter under the Registration Statement which resulted in such Losses. If the allocation provided by the immediately preceding sentence
is unavailable for any reason, the indemnifying party and the indemnified party shall contribute in such proportion as is appropriate to reflect not only such relative benefits but also the relative fault of such indemnifying party, on the one hand,
and such indemnified party, on the other hand, in connection with the statements or omissions which resulted in such Losses as well as any other relevant equitable considerations. Benefits received by the Issuers shall be deemed to be equal to the
sum of (x) the total net proceeds from the Initial Placement (before deducting expenses) as set forth on the cover page of the Final Offering Memorandum and (y) the total amount of additional interest which the Issuers were not required to
pay as a result of registering the securities covered by the Registration Statement which resulted in such Losses. Benefits received by the Initial Purchaser shall be deemed to be equal to the total purchase discounts and commissions as set forth on
the cover page of the Final Offering Memorandum, and benefits received by any other Holders shall be deemed to be equal to the value of

  

 -20- 

 
receiving Securities or Exchange Securities, as applicable, registered under the Act. Benefits received by any underwriter shall be deemed to be equal to the total underwriting discounts and
commissions, as set forth on the cover page of the Prospectus forming a part of the Registration Statement which resulted in such Losses. Relative fault shall be determined by reference to, among other things, whether any untrue or alleged untrue
statement of or omission or alleged omission to state a material fact relates to information provided by the indemnifying party, on the one hand, or by the indemnified party, on the other hand, the intent of the parties and their relative knowledge,
access to information and opportunity to correct or prevent such untrue statement or omission. The parties agree that it would not be just and equitable if contribution were determined by pro rata allocation (even if the Holders were treated as one
entity for such purpose) or any other method of allocation which does not take account of the equitable considerations referred to above. Notwithstanding the provisions of this paragraph (d), no Person guilty of fraudulent misrepresentation (within
the meaning of Section 11(f) of the Act) shall be entitled to contribution from any Person who was not guilty of such fraudulent misrepresentation. For purposes of this Section 7, each Person who controls a Holder within the meaning of
either the Act or the Exchange Act and each director, officer, employee and agent of such Holder shall have the same rights to contribution as such Holder, and each Person who controls any Issuer within the meaning of either the Act or the Exchange
Act, each officer of any Issuer who shall have signed the Registration Statement and each director of any Issuer shall have the same rights to contribution as the Issuers, subject in each case to the applicable terms and conditions of this paragraph
(d). 
 (e) The provisions of this Section will remain in full force and effect, regardless of any investigation made by or on
behalf of any Holder or the Issuers or any of the officers, directors or controlling Persons referred to in this Section 7, and will survive the sale by a Holder of securities covered by a Registration Statement. 
 8. Underwritten Registrations. 
 (a) If any of the Securities or Exchange Securities, as the case may be, covered by any Shelf Registration Statement are to be sold in an underwritten offering, the Managing Underwriters shall be selected
by the Majority Holders and shall be reasonably acceptable to the Company. 
 (b) No Person may participate in any underwritten
offering pursuant to any Shelf Registration Statement, unless such Person (i) agrees to sell such Person’s Securities or Exchange Securities, as the case may be, on the basis reasonably provided in any underwriting arrangements approved by
the Persons entitled hereunder to approve such arrangements; and (ii) completes and executes all questionnaires, powers of attorney, indemnities, underwriting agreements and other documents reasonably required under the terms of such
underwriting arrangements. 
 9. No Inconsistent Agreements. No Issuer has, as of the date hereof, entered into, nor
shall it, on or after the date hereof, enter into, any agreement with respect to its securities that is inconsistent with the rights granted to the Holders herein or otherwise conflicts with the provisions hereof. 
  

 -21- 

 10. Amendments and Waivers. The provisions of this Agreement, including the
provisions of this sentence, may not be amended, qualified, modified or supplemented, and waivers or consents to departures from the provisions hereof may not be given, unless the Issuers have obtained the written consent of the Majority Holders;
provided that, with respect to any matter that directly or indirectly affects the rights of the Initial Purchaser hereunder, the Issuers shall obtain the written consent of the Initial Purchaser against which such amendment, qualification,
supplement, waiver or consent is to be effective. Notwithstanding the foregoing (except the foregoing proviso), a waiver or consent to departure from the provisions hereof with respect to a matter that relates exclusively to the rights of Holders
whose Securities or Exchange Securities, as the case may be, are being sold pursuant to a Registration Statement and that does not directly or indirectly affect the rights of other Holders may be given by the Majority Holders, determined on the
basis of Securities or Exchange Securities, as the case may be, being sold rather than registered under such Registration Statement. 
 11. Notices. All notices and other communications provided for or permitted hereunder shall be made in writing by hand-delivery, first-class mail, telecopier, facsimile or air courier guaranteeing overnight delivery: 
 (a) if to a Holder, at the most current address given by such Holder to the Issuers in accordance with the provisions of this
Section 11, which address initially is, with respect to each Holder, the address of such Holder maintained by the Registrar under the Indenture, with a copy in like manner to Credit Suisse Securities (USA) LLC; 
 (b) if to the Initial Purchaser, initially at the address set forth in the Purchase Agreement; and 
 (c) if to the Issuers, initially at their address set forth in the Purchase Agreement. 
 All such notices and communications shall be deemed to have been duly given when received. 
 The Initial Purchaser or the Issuers by notice to the other parties may designate additional or different addresses for subsequent notices
or communications. 
 12. Successors. This Agreement shall inure to the benefit of and be binding upon the successors and
assigns of each of the parties hereto, including, without the need for an express assignment or any consent by the Issuers thereto, subsequent Holders of Securities and the Exchange Securities; provided that nothing herein shall be deemed to
permit any assignment, transfer or other disposition of the Securities or Exchange Securities in violation of the terms of the Purchase Agreement or the Indenture. The Issuers hereby agree to extend the benefits of this Agreement to any Holder of
Securities or the Exchange Securities, and any such Holder may specifically enforce the provisions of this Agreement as if an original party hereto. 
  

 -22- 

 13. Counterparts. This Agreement may be signed in counterparts, each of which shall
be an original and all of which together shall constitute one and the same agreement. 
 14. Headings. The headings used
herein are for convenience only and shall not affect the construction hereof. 
 15. Applicable Law. This Agreement shall
be governed by and construed in accordance with the laws of the State of New York applicable to contracts made and to be performed in the State of New York. 
 16. Severability. In the event that any one or more of the provisions contained herein, or the application thereof in any circumstances, is held invalid, illegal or unenforceable in any respect for
any reason, the validity, legality and enforceability of any such provision in every other respect and of the remaining provisions hereof shall not be in any way impaired or affected thereby, it being intended that all of the rights and privileges
of the parties shall be enforceable to the fullest extent permitted by law. 
 17. Securities Held by the Issuers, etc.
Whenever the consent or approval of Holders of a specified percentage of principal amount of Securities or Exchange Securities is required hereunder, Securities or Exchange Securities, as applicable, held by any Issuer or its Affiliates (other than
subsequent Holders of Securities or Exchange Securities if such subsequent Holders are deemed to be Affiliates solely by reason of their holdings of such Securities or Exchange Securities) shall not be counted in determining whether such consent or
approval was given by the Holders of such required percentage. 
 18. Agent for Service; Submission to Jurisdiction; Waiver
of Immunities. By the execution and delivery of this Agreement, each Issuer (i) acknowledges that such Issuer has, by separate written instrument, irrevocably designated and appointed CT Corporation, 111 Eighth Avenue, 13th Floor, New York,
New York 10011 (and any successor entity), as its authorized agent upon which process may be served in any suit or proceeding arising out of or relating to this Agreement, the Securities or the Exchange Securities that may be instituted in any
federal or state court in the State of New York or brought under Federal or state securities laws, and acknowledges that CT Corporation has accepted such designation, (ii) submits to the jurisdiction of any such court in any such suit or
proceeding, and (iii) agrees that service of process upon CT Corporation and written notices of said service to such Issuer in accordance with Section 11 hereof shall be deemed effective service of process upon it in any such suit or
proceeding. Each Issuer further agrees to take any reasonable action, including the execution and filing of any and all such documents and instruments, as may be necessary to continue such designation and appointment of CT Corporation in full force
and effect so long as any of the Securities shall be outstanding; provided, however, that such Issuer may, by written notice to the Initial Purchaser, designate such additional or alternative agent for service of process under this
Section 18 that (i) maintains an office located in the Borough of Manhattan, City of New York in the State of New York and (ii) is either (x) counsel for such Issuer or (y) a corporate service company which acts as agent for
service of process for other persons in the ordinary course of its

  

 -23- 

 
business. Such written notice shall identify the name of such agent for process and the address of the office of such agent for process in the Borough of Manhattan, City of New York, State of New
York. 
 To the extent that any Issuer has or hereafter may acquire any immunity from jurisdiction of any court or from any
legal process with respect to itself or its property, it hereby irrevocably waives such immunity in respect of its obligations under each of this Agreement, the Securities and the Exchange Securities. In addition, each Issuer irrevocably waives and
agrees not to assert, by way of motion, as a defense, or otherwise in any such suit, action or proceeding, any claim that it is not personally subject to the jurisdiction of the above-mentioned courts for any reason whatsoever, that such suit,
action or proceeding is brought in an inconvenient forum or that the venue for such suit is improper, or that this Agreement, the Securities or the Exchange Securities or the subject matter hereof or thereof may not be enforced in such courts.

 The Issuers and the Initial Purchaser agree that a final judgment in any such suit, action or proceeding shall be conclusive
and may be enforced in other jurisdictions by suit on the judgment or in any other manner provided by law. Nothing in this Section 18 shall affect the right of the Trustee to serve legal process in any other manner permitted by law or affect
the right of the Trustee to bring any action or proceeding against any Issuer or its property in the courts of any other jurisdictions. 
 19. Judgment Currency. The Issuers, jointly and severally, agree to indemnify and hold harmless each Holder (including the Initial Purchaser and each Affiliate thereof and, with respect to any
Prospectus delivery as contemplated by Section 5(h) hereof, each Exchanging Dealer), the directors, officers, employees and agents of each such Holder and each Person who controls any such Holder within the meaning of either the Act or the
Exchange Act against any loss incurred by such indemnified party as a result of any judgment or order being given or made in favor of such indemnified party for any amount due under this Agreement and such judgment or order being expressed and paid
in a currency (the “Judgment Currency”) other than United States dollar and as a result of any variation as between (i) the rate of exchange at which the United States dollar amount is converted into the Judgment Currency for
the purpose of such judgment or order and (ii) the spot rate of exchange in The City of New York at which such indemnified party on the date of payment of such judgment or order is able to purchase United States dollars with the amount of the
Judgment Currency actually received by such indemnified party. The foregoing indemnity shall continue in full force and effect notwithstanding any such judgment or order as aforesaid. The term “spot rate of exchange” shall include any
premiums and costs of exchange payable in connection with the purchase of, or conversion into, United States dollars. 
  

 -24- 

 If the foregoing is in accordance with your understanding of our agreement, please sign and
return to us the enclosed duplicate hereof, whereupon this Agreement and your acceptance shall represent a binding agreement among the Issuers and the Initial Purchaser. 
  

			
	Very truly yours,
	
	CASE NEW HOLLAND INC.
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Senior Vice President, General Counsel and Secretary

 [CNH - Registration Rights Agreement] 

			
	        GUARANTORS:
	
	CNH GLOBAL N.V.
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Attorney
	
	CNH U.K. LIMITED
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Authorized Officer
	
	NEW HOLLAND HOLDING LIMITED
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Authorized Officer
	
	CNH CANADA, LTD.
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Secretary
	
	CNH AUSTRALIA PTY LTD
	        (ACN 000 031 130)
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Authorized Person
	
	CNH BELGIUM N.V.
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Authorized Signatory

 [CNH
– Registration Rights Agreement] 

			
	NEW HOLLAND TRACTOR LIMITED N.V.
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Authorized Signatory
	
	CNH DEUTSCHLAND GMBH
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Attorney-in-Fact
	
	CNH TRADE N.V.
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Attorney
	
	FIATALLIS NORTH AMERICA LLC
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Senior Vice President, General Counsel and Secretary
	
	CNH AMERICA LLC
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Senior Vice President, General Counsel and Secretary
	
	HFI HOLDINGS, INC.
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Senior Vice President, General Counsel and Secretary

 [CNH – Registration Rights Agreement] 

			
	BLI GROUP, INC.
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Chief Executive Officer
	
	BLUE LEAF I.P., INC.
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Chief Executive Officer
	
	CNH INTERNATIONAL SA
		
	By:	 	 /s/    Michael P. Going

		 	Name: Michael P. Going
		 	Title: Authorized Signatory

 [CNH
– Registration Rights Agreement] 

 The foregoing Agreement is hereby confirmed and accepted as of the date first above written. 
  

			
	CREDIT SUISSE SECURITIES (USA) LLC
		
	By:	 	 /s/    James E. Mappo

		 	Name: James E. Mappo
		 	Title: Managing Director

 [Registration
Rights Agreement] 

 ANNEX A 
 Each Broker-Dealer that receives Exchange Securities for its own account pursuant to the Exchange Offer must acknowledge that it will deliver a prospectus in connection with any resale of such Exchange
Securities. The Letter of Transmittal states that by so acknowledging and by delivering a prospectus, a Broker-Dealer will not be deemed to admit that it is an “underwriter” within the meaning of the Act. This Prospectus, as it may be
amended or supplemented from time to time, may be used by a Broker-Dealer in connection with resales of Exchange Securities received in exchange for Securities where such Securities were acquired by such Broker-Dealer as a result of market-making
activities or other trading activities. The Issuers have agreed that, starting on the Expiration Date (as defined herein) and ending on the close of business one year after the Expiration Date, they will make this Prospectus available to any
Broker-Dealer for use in connection with any such resale. See “Plan of Distribution”. 

 ANNEX B 
 Each Broker-Dealer that receives Exchange Securities for its own account in exchange for Securities, where such Securities were acquired by such Broker-Dealer as a result of market-making activities or
other trading activities, must acknowledge that it will deliver a prospectus in connection with any resale of such Exchange Securities. See “Plan of Distribution”. 

 ANNEX C 
 PLAN OF DISTRIBUTION 
 Each Broker-Dealer that receives Exchange
Securities for its own account pursuant to the Exchange Offer must acknowledge that it will deliver a prospectus in connection with any resale of such Exchange Securities. This Prospectus, as it may be amended or supplemented from time to time, may
be used by a Broker-Dealer in connection with resales of Exchange Securities received in exchange for Securities where such Securities were acquired as a result of market-making activities or other trading activities. The Issuers have agreed that,
starting on the Expiration Date and ending on the close of business [one year] after the Expiration Date, they will make this Prospectus, as amended or supplemented, available to any Broker-Dealer for use in connection with any such resale. In
addition, until             , 200  , all dealers effecting transactions in the Exchange Securities may be required to deliver a prospectus. 
 The Issuers will not receive any proceeds from any sale of Exchange Securities by Brokers-Dealers. Exchange Securities received by
Broker-Dealers for their own account pursuant to the Exchange Offer may be sold from time to time in one or more transactions in the over-the-counter market, in negotiated transactions, through the writing of options on the Exchange Securities or a
combination of such methods of resale, at market prices prevailing at the time of resale, at prices related to such prevailing market prices or negotiated prices. Any such resale may be made directly to purchasers or to or through brokers or dealers
who may receive compensation in the form of commissions or concessions from any such Broker-Dealer and/or the purchasers of any such Exchange Securities. Any Broker-Dealer that resells Exchange Securities that were received by it for its own account
pursuant to the Exchange Offer and any broker or dealer that participates in a distribution of such Exchange Securities may be deemed to be an “underwriter” within the meaning of the Act and any profit of any such resale of Exchange
Securities and any commissions or concessions received by any such Persons may be deemed to be underwriting compensation under the Act. The Letter of Transmittal states that by acknowledging that it will deliver and by delivering a prospectus, a
Broker-Dealer will not be deemed to admit that it is an “underwriter” within the meaning of the Act. 
 For a period
of one year after the Expiration Date, the Issuers will promptly send additional copies of this Prospectus and any amendment or supplement to this Prospectus to any Broker-Dealer that requests such documents in the Letter of Transmittal. The Issuers
have agreed to pay all expenses incident to the Exchange Offer (including the expenses of one counsel for the holder of the Securities) other than commissions or concessions of any brokers or dealers and will indemnify the holders of the Securities
(including any Broker-Dealers) against certain liabilities, including liabilities under the Act. 
 [If applicable, add
information required by Regulation S-K Items 507 and/or 508.] 

 ANNEX D 
  

									
	 	 		 	CHECK HERE IF YOU ARE A BROKER-DEALER AND WISH TO RECEIVE 10 ADDITIONAL COPIES OF THE PROSPECTUS AND 10 COPIES OF ANY AMENDMENTS OR SUPPLEMENTS
THERETO.
					
		 		 	Name:	 	  
	 	
		 		 	Address:	 	  
	 	
		 		 		 	  
	 	

 If the undersigned is not a Broker-Dealer, the undersigned represents that it acquired the Exchange Securities in the
ordinary course of its business, it is not engaged in, and does not intend to engage in, a distribution of Exchange Securities and it has no arrangements or understandings with any Person to participate in a distribution of the Exchange Securities.
If the undersigned is a Broker-Dealer that will receive Exchange Securities for its own account in exchange for Securities, it represents that the Securities to be exchanged for Exchange Securities were acquired by it as a result of market-making
activities or other trading activities and acknowledges that it will deliver a prospectus in connection with any resale of such Exchange Securities; however, by so acknowledging and by delivering a prospectus, the undersigned will not be deemed to
admit that it is an “underwriter” within the meaning of the Act.Trademark License Agreement

 Exhibit 10.51 
 CONFIDENTIAL 
 TRADEMARK LICENSE AGREEMENT 
 between 
 KRAFT
PIZZA COMPANY, a wholly owned subsidiary of 
 KRAFT FOODS, INC. 
 and 
 CALIFORNIA PIZZA KITCHEN, INC. 
 October 30, 1997 

 TABLE OF CONTENTS 
  

							
	 	  	 	  	  	  	 Page

	1.	  	Definitions	  	1
			
	2.	  	License	  	4
				
		  	A.	  	Scope of License	  	4
		  	B.	  	Exclusivity	  	4
		  	C.	  	Licensee’s Obligations Concerning Use Outside the Licensed Channel and Outside the Territory	  	4
		  	D.	  	Right of First Negotiation	  	5
		  	E.	  	Use on Permitted Items	  	5
			
	3.	  	Roles and Responsibilities	  	5
				
		  	A.	  	Licensee’s Roles and Responsibilities	  	5
		  	B.	  	Licensor’s Role and Responsibilities	  	5
		  	C.	  	Licensor’s Exercise of Approval Rights	  	5
		  	D.	  	Roles and Responsibilities After Notice of Termination	  	6
			
	4.	  	Term and Termination	  	6
				
		  	A.	  	Term	  	6
		  	B.	  	Termination Without Cause	  	6
		  	C.	  	Termination for Cause	  	6
			
	5.	  	Royalty and Other Consideration	  	7
				
		  	A.	  	Royalties	  	7
		  	B.	  	Advertising and Promotion	  	8
		  	C.	  	Disputes Regarding Royalties	  	8
		  	D.	  	Statements and Payments	  	9
		  	E.	  	Records	  	10
			
	6.	  	Restricted Formulas and Recipes	  	10
				
		  	A.	  	Restricted Formulas	  	10
		  	B.	  	Restricted Recipes	  	11
		  	C.	  	Calculation of Royalties for Restricted Recipe Products or Restricted Formula Products	  	12
			
	7.	  	Post-Termination Rights and Obligations	  	13
				
		  	A.	  	Termination for Cause	  	13
		  	B.	  	Termination Other Than for Cause	  	15
		  	C.	  	Order of Precedence	  	16
		  	D.	  	“Use” of Licensed Trademarks, Restricted Formulas and Restricted Recipes	  	16

  

 i 

							
	8.	  	Quality Standards and Control	  	17
				
		  	A.	  	Quality Standards	  	17
		  	B.	  	Consumer Complaints	  	18
		  	C.	  	Recalls and Withdrawals	  	18
			
	9.	  	Brand Positioning and Trademark Usage	  	19
				
		  	A.	  	Brand Positioning	  	19
		  	B.	  	Trademark Usage	  	19
		  	C.	  	Approved Materials	  	19
		  	D.	  	Approval of New Materials	  	19
		  	E.	  	Samples	  	20
		  	F.	  	Changes to the Licensed Trademarks	  	20
		  	G.	  	Price Positioning	  	21
			
	10.	  	Coordinated Marketing Efforts	  	21
				
		  	A.	  	Coordination	  	21
		  	B.	  	Meetings	  	22
			
	11.	  	Changes to Licensed Products	  	23
				
		  	A.	  	Current Products	  	23
		  	B.	  	New Products	  	23
		  	C.	  	Reformulations	  	23
		  	D.	  	Amendment	  	23
			
	12.	  	Confidentiality	  	23
				
		  	A.	  	Information	  	23
		  	B.	  	Exceptions	  	24
		  	C.	  	Non-Solicitation	  	24
			
	13.	  	Indemnification	  	24
				
		  	A.	  	Licensee’s Indemnity	  	24
		  	B.	  	Licensor’s Indemnity	  	25
			
	14.	  	Licensor’s Title and Protection of Licensor’s Rights	  	25
				
		  	A.	  	Licensor’s Title	  	25
		  	B.	  	Goodwill	  	25
		  	C.	  	Legend	  	25

  

 ii 

							
	15.	  	Protection and Defense	  	26
				
		  	A.	  	Execution of Instruments	  	26
		  	B.	  	Notice of Infringement	  	26
		  	C.	  	Protection of the Licensed Trademarks	  	26
		  	D.	  	Allegations of Infringement	  	27
		  	E.	  	Settlements	  	27
			
	16.	  	Alternate Dispute Resolution	  	27
				
		  	A.	  	Mediation	  	27
		  	B.	  	Arbitration	  	28
		  	C.	  	Remedies	  	29
			
	17.	  	Assignability	  	29
				
		  	A.	  	Binding Agreement	  	29
		  	B.	  	Assignment	  	30
			
	18.	  	Miscellaneous	  	30
				
		  	A.	  	Representations and Warranties	  	30
		  	B.	  	Force Majeure	  	30
		  	C.	  	Notices	  	30
		  	D.	  	Survival	  	31
		  	E.	  	Relationship	  	31
		  	F.	  	Sole Agreement	  	32
		  	G.	  	No Waiver	  	32
		  	H.	  	Construction	  	32
		  	I.	  	Partial Invalidity	  	32
		  	J.	  	CHOICE OF LAW	  	32
		  	K.	  	Compliance with Laws	  	32
		  	L.	  	Counterparts	  	32
		  	M.	  	Arms Length Contract	  	33

  

 iii 

 TRADEMARK LICENSE AGREEMENT 
 THIS AGREEMENT is entered into this 30th day of October, 1997 by and between CALIFORNIA PIZZA KITCHEN, INC., with a place of business at
6053 West Century Boulevard, Suite 1100, Los Angeles, California 90045 (“Licensor”) and KRAFT PIZZA COMPANY, a wholly owned subsidiary of KRAFT FOODS, INC., with a place of business at Kraft Court, Glenview, Illinois 60025 (KRAFT PIZZA
COMPANY, hereinafter “Licensee”). 
 WHEREAS, Licensor is the owner of certain valuable trademarks set forth in
Exhibit A attached hereto and incorporated herein and any slogans, designs, devices, logos, insignias, emblems, symbols, trade dress, label designs or other proprietary identifying characteristics associated with such trademarks (the “Licensed
Trademarks”) used in the conduct of Licensor’s business; and 
 WHEREAS, Licensee desires to use the Licensed
Trademarks in connection with the manufacture, marketing, distribution and sale of the packaged products set forth on the attached Exhibit B as amended from time to time pursuant to the agreement of the parties (the “Products”) in
accordance with the terms of this Agreement. 
 NOW, THEREFORE, for the mutual consideration set forth herein, the parties
hereto agree as follows: 
 1. Definitions. For purposes of this Agreement: 
 “A&P” or “Advertising and Promotion” shall be defined as all sums paid by Licensee to advertise and
promote Licensed Products, including but not limited to all expenditures associated with production and distribution of television, radio, print (including free standing inserts), direct mail, on-line (e.g., Internet), point-of-sale and other forms
of advertising; consumer promotions; public relations; and product sampling and demonstrations, but excluding any of Licensee’s internal overhead costs. 
 “A&P Shortfall Payment” shall be defined as *** Percent (***%) of the amount, if any, by which the Minimum A&P Amount exceeds actual Advertising and Promotion. (By way of example
only, if Net Sales are $20,000,000 in Year 1, and Advertising and Promotion is $1,500,000, then the A&P Shortfall Payment would be $***: (($20,000,000 X ***) - $1,500,000) X ***.) 
 “Business Day” shall be defined as any day not a Saturday, a Sunday, or statutory holiday in the United States or in
addressee’s home jurisdiction. 
 “Competing Products” shall be defined as pizza, pizza kits, pizza
snacks, pizza crusts and any food product which consists primarily or exclusively of a crust, shell or other dough base and a topping or filling of cheese, sauce, meat, vegetables or the like, but shall not include separately marketed components for
making pizza (e.g. sauces marketed as toppings for pizza) other than pizza crusts. 
  

 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted
and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Act of 1934, as amended. 

 “DMA’s” shall be defined as Designated Market Areas as set by A.C.
Nielsen Company. 
 “Effective Date” shall be defined as the date this Agreement is entered into, as set forth
in the first paragraph of the preamble hereto. 
 “IFO Margin” shall be defined as the quotient of
Licensee’s income from operations, divided by Licensee’s gross sales, each as determined by Licensee in accordance with Licensee’s normal accounting policies. 
 “Licensed Channel” shall be defined as retail food stores, including but not limited to grocery, club, convenience and mass
merchandise stores but excluding restaurants, kiosks, and other food service channels. 
 “Licensed Products”
shall be defined as Licensee’s Products bearing the Licensed Trademarks. 
 “Material Breach” shall be
defined as a breach which significantly impairs the value of the other party’s bargained for benefits under this Agreement or which causes or threatens to cause significant continuing financial or other injury to the other party. 
 “Materials” shall be defined as any labels, advertising and promotional materials bearing or related to the Licensed
Trademarks. 
 “Minimum A&P Amount” shall be defined as: 
 For Year 1: *** Percent (***%) of Net Sales of Licensed Products; 
 For Year 2: *** Percent (***%) of Net Sales of Licensed Products; and 
 For Year 3 and for each succeeding Year: Five Percent (5%) of Net Sales of Licensed Products. 
 “Net Sales” shall be defined as the total dollar amount of gross sales of Licensed Products, or Restricted Recipe or
Restricted Formula Products, as applicable, at the invoice selling price minus (i) a *** Percent (*** %) allowance (in lieu of an actual calculation of returns and allowances) and (ii) actual (on invoice) discounts, all as calculated in
accordance with generally accepted accounting principles as determined in accordance with Licensee’s normal accounting policies. 
 “Nonrestricted Trademarks” shall be defined to mean Remote Trademarks other than Restricted Trademarks. 
 “Remote Trademarks” shall be defined as any trademarks other than the Licensed Trademarks. 
  

 2 
 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the
Securities Act of 1934, as amended. 

 “Restaurant Presence” shall be defined as one (1) or more retail
outlets (including but not limited to outlets which are part of a multi-restaurant concept such as a food court or two-in-one), which are dedicated primarily or exclusively to the sale of freshly prepared pizza products bearing the Licensed
Trademarks, having aggregate annual sales of such products in excess of *** Dollars ($***). 
 “Restricted
Formulas” shall be defined as (i) the exact formulas for the non-crust portions of the Products, and (ii) any formulas which are substantially identical to the formulas for the non-crust portions of the Products. A formula shall
not be considered substantially identical to the formula of a Product, and therefore shall not be a Restricted Formula, if it has been independently formulated by a party without use of the exact formula for the Product or any Information (as
defined and subject to the exceptions in Section 12) of the other party. 
 “Restricted Formula
Products” shall be defined as pizza products using Restricted Formulas. 
 “Restricted Recipes” shall
be defined as those recipes identified on Exhibit E or such other recipes as the parties agree in writing to be designated as Restricted Recipes as new Products are added to Exhibit B. 
 “Restricted Recipe Products” shall be defined as pizza products using Restricted Recipes. 
 “Restricted Trademarks” shall be defined as Licensee’s DiGIORNO trademark or any other trademark adopted by Licensee
hereafter for use on or in connection with pizza products having a price point and brand image substantially similar to pizza products sold under the DiGIORNO trademark or the Licensed Trademarks. Licensee’s existing trademarks other than the
DiGIORNO trademark, including but not limited to Licensee’s TOMBSTONE and JACK’S trademarks, shall not be Restricted Trademarks. 
 “Royalty Shortfall Payment” shall be defined as the amount, if any, by which (i) the royalties to which Licensor would be entitled if Net Sales of Licensed Products for the prior
Year were equal to the Royalty Shortfall Threshold, exceed (ii) the royalties actually due for the prior Year. 
 “Royalty Shortfall Threshold” shall be defined as: 
 For Year 1: *** Dollars ($***); 
 For Year 2: *** Dollars ($***); 
 For Year 3: *** Dollars ($***); 
 For Year 4 and each succeeding Year: *** Dollars
($***). 
 “Significant Competitor” shall be defined as a company with annual sales of *** Dollars ($***) or
more in the relevant competitive business segment (i.e., frozen pizza for Licensee, pizza restaurants for Licensor). 
  

 3 
 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the
Securities Act of 1934, as amended. 

 “Territory” shall be defined as United States, its possessions and
territories, and Canada. 
 “Top 50 DMA’s” shall be defined as the Fifty (50) DMA’s set forth in
Exhibit F. 
 “Year,” except for Year 1, shall be defined as the one-year period from October 1 of one
calendar year through September 30 of the succeeding calendar year. Unless the defined term “Year” is used, “year” shall mean any one-year period of time. 
 “Year 1” shall be defined as the period from the Effective Date through September 30, 1999. 
 “Year 2, 3, 4, 5, 6, etc.” shall be defined as October 1, 1999 through September 30, 2000; October 1, 2000
through September 30, 2001; October 1, 2001 through September 30, 2002; October 1, 2002 through September 30, 2003; October 1, 2003 through September 30, 2004; etc. 
 2. License. 
 A. Scope of
License. On the terms and conditions of this Agreement, Licensor hereby grants to Licensee an exclusive and non-transferable license, with no right to sublicense, to use the Licensed Trademarks solely upon and in connection with the manufacture,
marketing, distribution and sale, packaged for the end consumer, of the Products in the Licensed Channel in the Territory. 
 B.
Exclusivity. During the term of this Agreement, and thereafter as provided in Section 7 hereof, Licensor shall not manufacture, market, distribute or sell, or license any third party to manufacture, market, distribute or sell, any
Competing Products in the Licensed Channel in the Territory. Notwithstanding the provisions of this Section 2B and Section 7, Licensor may sell freshly-prepared, non-frozen Competing Products, which are significantly
differentiated in price and size from the Licensed Products, from dedicated locations in or adjacent to retail food stores during and after the term of this Agreement. 
 C. Licensee’s Obligations Concerning Use Outside the Licensed Channel and Outside the Territory. Licensee shall have no right to sell Licensed Products outside of the Licensed Channel or
outside of the Territory. Licensee shall use reasonable efforts to ensure that Licensed Products are not distributed outside of the Licensed Channel or outside of the Territory, including but not limited to refraining from actions intended to, or
the primary foreseeable result of which will be to, facilitate the distribution of Licensed Products outside of the Licensed Channel (e.g. distribution of Licensed Products in packaging designed for uses other than home use by end consumers) and
refraining from actions intended to facilitate the distribution of Licensed Products outside of the Territory. If Licensee has complied with the provisions of this Section, then Licensee shall not be liable for the acts of third parties not
controlled by Licensee or its affiliates that result in the distribution of Licensed Products outside of the Licensed Channel or outside the Territory. 
  

 4 
 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the
Securities Act of 1934, as amended. 

 D. Right of First Negotiation. During the term of this Agreement, Licensor shall not
enter into or negotiate any licensing, joint venture or similar agreement for the manufacturing, marketing, distribution or sale of any packaged food products bearing the Licensed Trademarks in any channel or any territory (including but not limited
to the Licensed Channel and the Territory), without first notifying Licensee of its intention or interest in doing so and, if Licensee or any of its affiliates engaged in food operations expresses an interest in participating in the proposed
arrangement, negotiating in good faith for a reasonable period of time the terms of such participation. The foregoing right of first negotiation shall not apply to any food products (other than frozen pizzas) sold by Licensor (or other parties
franchised or licensed by Licensor) through retail locations dedicated primarily or exclusively to the sale of Licensor’s products under the Licensed Trademarks, including but not limited to Licensor’s restaurants, regardless of whether
owned or operated by Licensor and regardless of whether Licensor’s restaurant is part of a multi-restaurant concept such as a food court or a two-in-one. 
 E. Use on Permitted Items. In addition to Licensee’s right to use the Licensed Trademarks on Products, and subject to Licensor’s right to review and approve such uses as provided in this
Agreement, Licensee may use the Licensed Trademarks on promotional and/or premium items used in connection with promotion of the Licensed Products. 
 3. Roles and Responsibilities. 
 A. Licensee’s Roles and Responsibilities. Licensee shall use
commercially reasonable efforts, consistent with Licensee’s business practices, policies, and strategies, to market the Licensed Products in the Licensed Channel. Notwithstanding the foregoing, and the provisions of Section 4B,
Licensee may at any time, including prior to the introduction of the Licensed Products, terminate sales, distribution and marketing of the Licensed Products. If Licensee introduces the Licensed Products and subsequently terminates their sales and
distribution, it shall give Licensor reasonable advance notice of its intention and the Agreement shall be terminated pursuant to the provisions of Section 7B(iv) effective upon the date of the last distribution of the Licensed Products
by Licensee. 
 B. Licensor’s Role and Responsibilities. Licensor shall use commercially reasonable efforts,
consistent with Licensor’s business practices, policies, and strategies, to market pizzas bearing the Licensed Trademarks through restaurant channels in the Territory and to assist Licensee in the marketing of Licensed Products in the Licensed
Channel as provided in Section 10 below and as otherwise provided herein, including but not limited to providing reasonable assistance to Licensee in any actions undertaken by Licensee hereunder. 
 C. Licensor’s Exercise of Approval Rights. Licensor agrees and acknowledges that Licensee shall have discretion in the
manufacturing, sale and marketing of the Licensed Products. Licensee shall solicit Licensor’s input, advice and assistance with respect to its activities hereunder. However, Licensor’s right to approve certain of Licensee’s actions,
e.g., those set forth in Sections 9 and 11, shall not be construed to confer on Licensor the ability to direct Licensee’s actions. 
  

 5 
 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the
Securities Act of 1934, as amended. 

 D. Roles and Responsibilities After Notice of Termination. Licensee’s and
Licensor’s obligations pursuant to Sections 3A and 3B above shall terminate effective upon either party’s notice, pursuant to the provisions of Section 4, of its intention to terminate this Agreement, and the
parties may, after such notice, pursue their respective business interests separately in the Licensed Channel. Notwithstanding the foregoing, each party shall abide by the other terms of this Agreement during the period from notice of termination
until termination. 
 4. Term and Termination. 
 A. Term. This Agreement shall commence as of the Effective Date and continue until terminated pursuant to the terms of this Agreement. 
 B. Termination Without Cause. Except as provided in Section 7B, and without in any way limiting Licensee’s right to
terminate pursuant to Section 3A, either party may terminate this Agreement without cause at the end of any Year by providing the other party with written notice six (6) months prior to the expiration of that Year (i.e., on or
before March 31 of that Year). Except in the event of termination by Licensee prior to the introduction of the Licensed Products, Section 7B shall govern the rights of the parties in the event of termination without cause. In the
event of termination by Licensee prior to the introduction of the Licensed Products, the parties’ only obligations to one another shall be as set forth in Section 12 hereof, to be enforced pursuant to the provisions of
Section 16 and 18(J) hereof. 
 C. Termination for Cause. 
  

	 	(i)	Section 7A shall govern the rights of the parties in the event of termination for cause. 

  

	 	(ii)	If, pursuant to the provisions of Section 16B, the Arbitrator determines that a party has committed a Material Breach, which it has not cured within the
time allowed by the Arbitrator, the other party shall have the right to terminate this Agreement for cause. 

  

	 	(iii)	If, without the prior consent of Licensor, (a) Licensee, as a part of the sale of all or substantially all of Licensee’s frozen pizza business, assigns this
Agreement to, or (b) Licensee or any of its affiliates becomes, a Significant Competitor of Licensor in the operation of restaurants dedicated primarily or exclusively to the sale of pizzas, then Licensor shall have the right to terminate the
Agreement for cause subject to the provisions of Section 7A(i). Licensee’s program of selling pizza products to and franchising and/or licensing its Remote Trademarks (including “DiGiorno Trattoria”) for use on and in
connection with foodservice operations in locations such as athletic venues, hotels, educational institutions, transportation centers, business offices, retail outlets, foodservice kiosks, food courts, and other host foodservice channels shall not
constitute the operation of restaurants dedicated primarily or exclusively to the sale of pizzas, notwithstanding that such programs may be competitive with some of Licensor’s operations. 

  

 6 
 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the
Securities Act of 1934, as amended. 

	 	(iv)	If; without the prior consent of Licensee, (a) Licensor, as part of the sale of all or substantially all of Licensor’s pizza restaurant business, assigns this
Agreement to, or (b) Licensor or any of its affiliates becomes, a Significant Competitor of Licensee in the sale of pizza products in the Licensed Channel, or in the event of any sale, transfer or other disposition of Bruckmann, Rosser,
Sherrill & Company’s interest in Licensor to a Significant Competitor of Licensee, then Licensee shall have the right to either (x) terminate this Agreement for cause subject to the provisions of Section 7A(ii) or
(y) sell the business that is the subject of this Agreement (i.e., the business of manufacturing, marketing, distributing and selling Licensed Products), including its rights granted under this Agreement, to Licensor for *** percent (*** %) of
the fair market value of such business. In addition to the rights granted hereunder, the business that is the subject of this Agreement shall include any of Licensee’s assets primarily or exclusively related to such business, which it
reasonably chooses to include in such sale (e.g., equipment suitable for the production of Licensed Products). For purposes of this Section, “fair market value” shall be determined by an investment banker jointly selected by Licensor and
Licensee. If the parties cannot agree on the selection of an investment banker, then each party will select one investment banker and those two investment bankers will together select a third investment banker who will make the valuation, and the
parties shall instruct the investment banker to base its determination on the assumption that the license granted hereunder is perpetual. 

  

	 	(v)	If either party, acting pursuant to the provisions of Section 4C(iii) or (iv) terminates this Agreement, the parties’ sole rights and
remedies shall be as set forth herein and in Section 7A(i) or (ii), as applicable, and in no event shall the Arbitrator or any Court award any damages or other relief except as provided herein. Any dispute about whether either
party has assigned or transferred this Agreement to, or become a Significant Competitor of, the other shall be determined in accordance with the provisions of Section 16. 

 5. Royalty and Other Consideration. 
 A. Royalties. 
  

	 	(i)	Licensee shall pay to Licensor royalties in an amount equal to the Net Sales of Licensed Products in each Year of this Agreement multiplied by the royalty rates set
forth below: 

  

	 	(a)	Two Percent (2%) of Net Sales up to and including Twenty-Five Million Dollars ($25,000,000); 

  

	 	(b)	Three Percent (3%) of Net Sales over Twenty-Five Million Dollars ($25,000,000) up to and including Fifty Million Dollars ($50,000,000); 

 

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Securities Act of 1934, as amended. 

	 	(c)	Four Percent (4%) of Net Sales over Fifty Million Dollars ($50,000,000) up to and including One Hundred Million Dollars ($100,000,000); and

  

	 	(d)	Five Percent (5%) of Net Sales over One Hundred Million Dollars ($100,000,000). 

  

	 	(ii)	If Licensee’s IFO Margin for Licensed Products during Year 4 or any Succeeding Year is greater than *** Percent (*** %), then the royalty rate for Net Sales of
Licensed Products over *** Dollars ($***) shall be *** Percent (*** %) for that Year. 

  

	 	(iii)	If the total royalties due to Licensor for each of Years 1 through 5 are less than the royalties would have been if Net Sales of Licensed Products equaled the Royalty
Shortfall Threshold, then Licensee may, if it chooses to do so, prevent Licensor from terminating without cause by paying to Licensor the Royalty Shortfall Payment by no later than October 15 of the succeeding Year. Licensee may not, without
Licensor’s prior approval, pay the Royalty Shortfall Payment for Year 6 or any succeeding Year. 

 B.
Advertising and Promotion. 
  

	 	(i)	The type and amount of Advertising and Promotion by Licensee shall be determined by Licensee in its sole discretion. Notwithstanding the foregoing, each Year during the
term of this Agreement, Licensee shall either (a) spend the Minimum A&P Amount on Advertising and Promotion, or (b) pay to Licensor the A&P Shortfall Payment. The A&P Shortfall Payment, if any, shall be made by Licensee within
thirty (30) days of the end of the Year, subject to final adjustment as provided in Section 5 D(iii). 

  

	 	(ii)	In calculating Advertising and Promotion, all sums, if any, paid for multibrand advertising and promotion of Licensed Products and Licensee’s other products shall
be allocated pro-rata based upon Net Sales of all brands advertised together (e.g., if an ad featured DiGiorno products and Licensed Products, and Net Sales of DiGiorno were $80 million and Net Sales of Licensed Products were $20 million, 20% of the
cost of the ad would constitute Advertising and Promotion). 

 C. Disputes Regarding Royalties. In the
event of any dispute between the parties regarding the payment or computation of royalties, the Minimum A&P Amount, or the A&P Shortfall Payment, Licensor may, at its discretion, have a Certified Public Accountant of its own choice conduct
an audit or audits during the term of this Agreement, and for up to one year following termination of this Agreement. Such audit(s) shall be made with particular reference to all applicable terms of this Agreement, shall determine the total sales of
products for which Licensee is obligated to pay royalties and the total royalties due and/or the total amount of 
  

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Securities Act of 1934, as amended. 

 
Advertising and Promotion and the total A&P Shortfall Payment due. Licensor shall pay all audit costs unless the audit discloses a shortfall of *** percent (*** %) or more, in which case
Licensee shall pay all audit costs. All records of Licensee, as may reasonably be necessary to verify the audit, will be made available to Licensor’s Certified Public Accountant upon its request. 
 D. Statements and Payments. 
  

	 	(i)	Licensee shall render quarterly reports to Licensor in conjunction with the royalty payments, no later than thirty (30) days after the end of each quarter. Such
reports shall each contain the following information, nationally and by Licensee’s sales regions, as appropriate, in a form reasonably satisfactory to Licensor: 

  

	 	(a)	gross sales of Licensed Products during the quarter; 

  

	 	(b)	Net Sales of Licensed Products during the quarter; 

  

	 	(c)	unit sales by Licensed Product during the quarter; 

  

	 	(d)	Advertising and Promotion during the quarter (national only); 

  

	 	(e)	distribution, retail pricing and share data for Licensed Products; 

  

	 	(f)	a computation of the royalty payment due to Licensor for the quarter (national only); and 

  

	 	(g)	Licensee’s analysis of business results for the Licensed Products for the quarter, in a form reasonably adequate to inform Licensor of the state of Licensee’s
business contemplated by this Agreement. 

 If there are no sales to report in any given quarter, Licensee shall
render a report so advising Licensor no later than thirty (30) days after the end of any such quarter. 
  

	 	(ii)	The quarterly report shall be accompanied by a check payable to Licensor or its designee for any royalty amounts due. 

  

	 	(iii)	By no later than September 30 of the succeeding Year, Licensee shall provide Licensor with a final accounting of all sums due for the prior Year and a statement
from Licensee’s Controller certifying the accuracy and consistency of the quarterly reporting given to Licensor by Licensee during the Year then ended. By no later than October 15 of the subsequent Year, Licensee or Licensor, as
applicable, shall make any additional payment or refund necessary in light of the final accounting. 

  

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 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the
Securities Act of 1934, as amended. 

 E. Records. Licensee shall maintain for a period consistent with Licensee’s
normal retention practices, complete and accurate records and accounts covering the transactions related to this Agreement. Such records and accounts shall be kept in accordance with generally accepted accounting procedures and principles. Licensee
shall make such records and accounts available for inspection and audit at Licensor’s expense during the term of this Agreement and for one (1) year thereafter; provided that, (i) Licensor may conduct such inspection and
audit no more than one (1) time per year, and any such inspection and audit shall be conducted during reasonable business hours and upon reasonable notice by Licensor or its nominees; and (ii) Licensee shall not be obligated to provide
access to any records for longer than their normal retention periods. 
 6. Restricted Formulas and Recipes. 
 A. Restricted Formulas. The formula for the crust shall be and remain the sole and exclusive property of Licensee, and Licensor shall
acquire no rights in or to said formula by virtue of this Agreement. The parties acknowledge that either party may use the barbecued chicken used with the Barbecued Chicken Licensed Product during or after the term of this Agreement without any
payment or liability to the other. 
  

	 	(i)	During the term of this Agreement, and thereafter, Licensor shall not use or license the Restricted Formulas. Licensee acknowledges that the formulas for
Licensor’s existing restaurant products are not Restricted Formulas. Licensor (and its franchisees and licensees) may sell Licensor’s existing restaurant products and new restaurant products from or through Licensor owned restaurants and
restaurants owned by Licensor’s franchisees and other licensees. 

  

	 	(ii)	During the term of this Agreement, and thereafter, except as provided in Section 7, Licensee shall not use the Restricted Formulas with any Remote
Trademarks. 

  

	 	(iii)	The royalty for Licensee’s use of the Restricted Formulas in accordance with the terms of this Agreement with Remote Trademarks shall be *** Percent (*** %) of the
royalty to which Licensor would have been entitled if the Restricted Formula Products distributed under Remote Trademarks had instead been distributed under the Licensed Trademarks. 

  

	 	(iv)	If either party sells a product prohibited pursuant to the provisions of this Section 6A based upon its good faith belief that such product is not a
Restricted Formula Product, the other party’s sole remedies shall be (a) the payment of the royalty set forth in Section 6A(iii) and (b) an order directing the party to discontinue or reformulate the prohibited
product within a reasonable period of time as determined by the Arbitrator. 

  

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Securities Act of 1934, as amended. 

 B. Restricted Recipes. Restricted Recipes shall be subject to the restrictions and
royalty obligations set forth in this Section 6B, and in Section 7, if and only if they include each of the individual ingredients listed on Exhibit E hereto or, with respect to new Products, each of the individual
ingredients listed in the document executed by both parties designating them as Restricted Recipes. 
  

	 	(i)	Except as provided in Section 7, Licensee shall not use the Restricted Recipes with any Restricted Trademarks in any of the Top Fifty DMA’s during the
two (2) year period commencing with the introduction of the corresponding Licensed Product. Except as provided in Section 7, Licensee shall not use the Restricted Recipes with any Restricted Trademarks in DMA’s where Licensor
maintains a Restaurant Presence during the two (2) year period commencing two (2) years after and concluding four (4) years after the introduction of the corresponding Licensed Product. If Licensee uses Restricted Recipes with
Restricted Trademarks during the third or fourth year after the introduction of the corresponding Licensed Product, Licensee shall pay Licensor the royalty set forth in Section 6B(iii) on such Restricted Recipe Products sold in
DMA’s where Licensor does not maintain a Restaurant Presence. (By way of example only, if Licensee introduces a Restricted Recipe Licensed Product on August 1, 1998, Licensee may not introduce a corresponding Restricted Recipe Product
using a Restricted Trademark into any Top 50 DMA until after July 31, 2000 or into any DMA in which Licensor maintains a Restaurant Presence between August 1, 2000 and July 31, 2002; and if Licensee introduces such a Restricted Recipe
Product into any DMA’s where Licensor does not maintain a Restaurant Presence on January 1, 2001, Licensee will pay the prescribed royalty on such Restricted Recipe Products sold in DMA’s where Licensor does not maintain a Restaurant
Presence until July 31, 2002.) Except as expressly provided in this Section 6B(i), Licensee may use Restricted Recipes with Restricted Trademarks without liability or payment to Licensor. 

  

	 	(ii)	During and after the term of this Agreement, Licensee may use the Restricted Recipes with Nonrestricted Trademarks. Except as provided in Section 7, if
Licensee uses a Restricted Recipe with Nonrestricted Trademarks during the two (2) year period commencing with the introduction of the corresponding Licensed Product, Licensee shall pay Licensor the royalty set forth in
Section 6B(iii) on such Restricted Recipe Products sold in DMA’s where Licensor maintains a Restaurant Presence. (By way of example only, if Licensee introduces a Restricted Recipe Licensed Product on August 1, 1998, Licensee
would pay the prescribed royalty on any corresponding Restricted Recipe Products using Nonrestricted Trademarks sold by it in DMA’s where Licensor maintains a Restaurant Presence through July 31, 2000). Except as expressly provided in this
Section 6B(ii), Licensee may use Restricted Recipes with Nonrestricted Trademarks without liability or payment to Licensor. 

  

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Securities Act of 1934, as amended. 

	 	(iii)	The royalty for Licensee’s use of the Restricted Recipes in accordance with the terms of this Agreement with Remote Trademarks shall be *** Percent (*** %) of the
royalty to which Licensor would have been entitled if the Restricted Recipe Product distributed under the Remote Trademark had instead been distributed under the Licensed Trademarks. 

  

	 	(iv)	With the exception of the Restricted Recipes, Licensee shall be entitled to use the recipes for the Licensed Products in connection with pizza products bearing Remote
Trademarks during the term of this Agreement and thereafter without payment or liability to Licensor, so long as Licensee does not use the Restricted Formulas for such Products except in accordance with the terms of this Agreement.

  

	 	(v)	If Licensee sells a product prohibited pursuant to the provisions of this Section 6B based upon its good faith belief that sales of such product not
prohibited thereunder, Licensor’s sold remedies shall be (a) the payment of royalty set forth in Section 6B(iii) and (b) an order directing Licensee to discontinue or change the recipe of the prohibited product
within a reasonable period of time as determined by the Arbitrator. 

 C. Calculation of Royalties for
Restricted Recipe Products or Restricted Formula Products. In no event shall sales of Licensed Products, Restricted Formula Products or Restricted Recipe Products be aggregated to determine the applicable royalty rates pursuant to
Section 5, nor shall Licensee be obligated to pay more than one royalty for any product. 
  

	 	(i)	If Licensee is obligated pursuant to the provisions of this Section 6 or Section 7 to pay royalties on Restricted Recipe Products or Restricted
Formula Products, the royalty for such products shall be determined by separately adding together the Net Sales during the prior Year of all Restricted Recipe Products and Restricted Formula Products for which Licensee is obligated to pay royalties
(each calculated as a separate category) and multiplying those separate sums by the applicable royalty rate set forth in Section 5A, as adjusted pursuant to the provisions of 6A(iii) or 6B(iii). 

  

	 	(ii)	If Licensee, in accordance with the terms of this Agreement, uses Restricted Formulas with Remote Trademarks on Restricted Recipe Products, then Licensee shall pay to
Licensor only Restricted Formula royalty. Licensee shall not be obligated to pay both a Restricted Formula royalty and a Restricted Recipe royalty for the same product bearing Remote Trademarks. 

  

	 	(iii)	In no event shall Licensee be obligated to pay any royalty in addition to that provided in Section 5A for use of a Restricted Formula or a Restricted Recipe
in connection with the Licensed Products. 

  

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Securities Act of 1934, as amended. 

 7. Post-Termination Rights and Obligations. 
 A. Termination for Cause. 
  

	 	(i)	If Licensor, acting pursuant to the provisions of Section 4C, terminates this Agreement for cause, then: 

  

	 	(a)	If this Agreement is terminated for a Material Breach pursuant to the provisions of Section 16(B), Licensee shall discontinue all use of the Licensed
Trademarks within the time determined by the Arbitrator. The Arbitrator’s order shall provide a reasonable period of time under the circumstances, in no event to exceed one hundred twenty (120) days, for Licensee, if it chooses to do so,
to continue to use the Licensed Trademarks as provided herein in order to transition the Licensed Products to Remote Trademarks; provided, however, that if the Arbitrator determines the Licensee’s Material Breach or its failure to
cure was willful and deliberate, or that Licensee’s continued use of the Licensed Trademarks will cause serious and irreparable injury to Licensor, the Arbitrator may order Licensee to discontinue all use of the Licensed Trademarks immediately.

  

	 	(b)	If the Agreement is terminated pursuant to the provisions of Section 4C(iii), Licensee shall have one hundred twenty (120) days after the effective
date of termination to discontinue use of the Licensed Trademarks. 

  

	 	(c)	If Licensee uses a Restricted Formula within ten (10) years after the introduction of the corresponding Licensed Product, it shall pay to Licensor the royalty set
forth in Section 6A(iii) until ten (10) years after the introduction of the corresponding Licensed Product. 

  

	 	(d)	Licensee’s obligation to pay royalties for Restricted Recipe Products in distribution as of the date of termination shall continue for any applicable remaining
period of time under Section 6B, but Licensee shall not be subject to any restrictions on its right to use Restricted Recipes, including but not limited to use of Restricted Recipes with Restricted Trademarks, nor shall Licensee be
obligated to make payments with respect to any Restricted Recipe Products first distributed by Licensee after termination. 

  

	 	(e)	Effective immediately upon termination, Licensor shall be permitted to use or license the Licensed Trademarks on food products, including but not limited to Products
and Competing Products in the Licensed Channel; provided, however, that in no event may such Competing Products bearing the Licensed Trademarks be marketed, distributed or sold by Licensor or its licensee at any time during which
Licensee is authorized to use the Licensed Trademarks. 

  

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Securities Act of 1934, as amended. 

	 	(ii)	If Licensee, acting pursuant to the provisions of Section 4C, terminates this Agreement for cause, then: 

  

	 	(a)	Licensee shall be permitted to continue to use the Licensed Trademarks on the Licensed Products which were being distributed by Licensee at time of termination, or for
which Licensee had taken significant steps, prior to termination, to introduce during the year following termination, for one (1) year after the date of termination without liability or payment to Licensor. All such use must continue to be in a
form approved by Licensor pursuant to this Agreement. During that period, Licensee shall also be permitted to use the Licensed Trademarks in connection with Remote Trademarks in a manner intended to facilitate the transfer of the equity established
in the Licensed Products to the Remote Trademarks for up to six months. 

  

	 	(b)	Licensee shall be permitted to use the Restricted Formulas for a period of one (1) year after termination without payment or liability to Licensor. If Licensee
uses a Restricted Formula during the period commencing one (1) year after termination and ending ten (10) years after the introduction of the corresponding Licensed Product, it shall pay to Licensor the royalty set forth in
Section 6A(iii) until ten (10) years after the introduction of the corresponding Licensed Product, 

  

	 	(c)	Licensee shall be permitted to use the Restricted Recipes, including but not limited to use on Restricted Recipe Products distributed prior to termination, in
perpetuity without payment or liability to Licensor. 

  

	 	(d)	Licensor shall not use or license the Licensed Trademarks on Competing Products in the Licensed Channel for a period of one (1) year after Licensee’s last use
of the Licensed Trademarks as permitted under this Agreement. 

  

	 	(e)	If the Arbitrator determines that Licensor has used its power of approval to frustrate or impede Licensee’s rights hereunder, he or she may extend Licensee’s
right to use the Licensed Trademarks, and the restrictions on Licensor’s right to use or license the Licensed Trademarks, as necessary to achieve the ends of this Section 7A(ii). 	 

  

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Securities Act of 1934, as amended. 

 B. Termination Other Than for Cause. 
  

	 	(i)	For so long as Licensee has the right, pursuant to Section 5A(iii), to prevent termination other than for cause by paying the Royalty Shortfall Payment,
Licensor may not terminate this Agreement other than for cause unless Net Sales of Licensed Products for the prior Year were less than the Royalty Shortfall Threshold and Licensee does not make the Royalty Shortfall Payment to Licensor by
October 15 of the succeeding Year. 

  

	 	(ii)	After the expiration of Licensee’s right, pursuant to Section 5A(iii), to prevent termination other than for cause by paying the Royalty Shortfall
Payment, Licensor may terminate this Agreement other than for cause as provided in Section 4B, 

  

	 	(a)	without payment to Licensee if Licensee’s sales for the prior Year did not meet or exceed the Royalty Shortfall Threshold, or 

  

	 	(b)	if Licensee’s sales for the prior Year did meet or exceed the Royalty Shortfall Threshold and Licensor unconditionally agrees to buy back from Licensee the
business that is the subject of this Agreement (i.e., the business of manufacturing, marketing, distributing and selling Licensed Products), including the rights granted under this Agreement, for *** Percent (*** %) of the fair market value of such
business pursuant to the procedures set forth in Section 4C(iv)(y). 

  

	 	(iii)	If Licensor is permitted to terminate this Agreement other than for cause, and Licensor does so, then: 

  

	 	(a)	Licensee shall discontinue all use of the Licensed Trademarks by no later than the end of the then-current term. 

  

	 	(b)	Licensee shall be permitted to use the Restricted Formulas for a period of one (1) year after termination without payment or liability to Licensor. If Licensee
uses a Restricted Formula during the period commencing one (1) year after termination and ending ten (10) years after the introduction of the corresponding Licensed Product, it shall pay to Licensor the royalty set forth in
Section 6A(iii) until ten (10) years after the introduction of the corresponding Licensed Product. 

  

	 	(c)	Licensee shall be entitled to use the Restricted Recipes, including but not limited to use on Restricted Recipe Products distributed prior to termination, in perpetuity
without liability or payment to Licensor. 

  

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Securities Act of 1934, as amended. 

	 	(d)	Licensor shall not use or license the Licensed Trademarks on Competing Products in the Licensed Channel at any time prior to six (6) months after the effective
date of termination. 

  

	 	(iv)	If Licensee terminates this Agreement other than for cause, then: 

  

	 	(a)	Licensee shall discontinue all use of the Licensed Trademarks by no later than the end of the then-current term. 

  

	 	(b)	If Licensee uses a Restricted Formula within ten (10) years after the introduction of the corresponding Licensed Product, it shall pay to Licensor the royalty set
forth in Section 6A(iii) until ten (10) years after the introduction of the corresponding Licensed Product. 

  

	 	(c)	Licensee’s obligation to pay royalties for Restricted Recipe Products in distribution as of the date of termination shall continue for any applicable remaining
period of time under Section 6B, but Licensee shall not be subject to any restrictions on its right to use Restricted Recipes, including but not limited to use of Restricted Recipes with Restricted Trademarks, nor shall Licensee be
obligated to make payments with respect to any Restricted Recipe Products first distributed by Licensee after termination. 

  

	 	(d)	Commencing on the effective date of termination, Licensor shall be permitted to use or license the Licensed Trademarks on food products, including but not limited to
Products and Competing Products, in the Licensed Channel. 

 C. Order of Precedence. The provisions of this
Section 7 relating to post-termination payments shall supersede any conflicting provisions of Sections 6A and 6B. 
 D. “Use” of Licensed Trademarks, Restricted Formulas and Restricted Recipes. As used in this Section 7 and in Section 6, the Licensed Trademarks or a Restricted Formula or Restricted Recipe shall be
deemed to be in “use” or “introduced” commencing on the first date on which products bearing or using the Licensed Trademarks or the Restricted Formula or Restricted Recipe, as applicable, are shipped in commercial quantities
from the party making such use or introduction to a third party not acting under that party’s direction or control (e.g., a retailer, but not a distributor). A party shall be deemed to have discontinued “use” of the Licensed
Trademarks, or a Restricted Formula or Restricted Recipe on the last date on which products bearing or using the Licensed Trademarks or the Restricted Formula or Restricted Recipe, as applicable, are shipped to such a third party. Without in any way
limiting the generality of the foregoing, the Licensed Trademarks or a Restricted Formula or Restricted Recipe shall not be deemed to be in “use” by a party if products bearing or using the Licensed Trademarks or a Restricted Formula or
Restricted Recipe are on display or sale or in the possession or control of a third party not acting under the party’s direction or control after the party has otherwise discontinued use. 
  

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Securities Act of 1934, as amended. 

 8. Quality Standards and Control. 
 A. Quality Standards. Licensee shall use commercially reasonable efforts to ensure that the Licensed Products manufactured,
distributed and sold by Licensee will be of high quality. Licensee shall apply quality and quality assurance standards to the manufacture, distribution and sale of the Licensed Products that are substantially consistent with those standards that
Licensee applies to its frozen pizzas sold under the Restricted Trademarks. To ensure that the Licensed Products are consistent with the requirements of this Agreement, Licensee will: 
  

	 	(i)	notify Licensor if it enters into an agreement with a co-packer to manufacture Licensed Products; 

  

	 	(ii)	permit Licensor or its representatives, upon reasonable notice and no more than two (2) times per calendar year, to visit the premises (including those of
subcontractors or co-packers, to the extent Licensee, using commercially reasonable efforts, can obtain consent from such subcontractors or co-packers for such a visit) where the Licensed Products are being manufactured, packaged, stored or
distributed, during regular business hours, for the purpose of inspecting manufacturing and distribution practices and of determining Licensee’s maintenance of sanitary and healthful conditions and standards of quality in connection with the
manufacture and storage of the Licensed Products. During such inspections, Licensor shall have the right to collect reasonable quantities of samples for purposes of inspection or analysis which Licensor may deem appropriate;

  

	 	(iii)	upon Licensor’s reasonable request, at the expense of Licensee, provide Licensor or its representatives with a reasonable quantity of samples of finished Licensed
Products; 

  

	 	(iv)	take commercially reasonable steps consistent with its existing policies to ensure that all Licensed Products sold to the end consumer remain fresh and wholesome in the
packaging and, to achieve this end, use commercially reasonable efforts consistent with its existing policies to refrain from selling and from permitting to remain available for sale, stale or otherwise inferior Licensed Products. All Licensed
Products packaged by Licensee shall be code dated to permit the calculation of the date when the Licensed Product should be removed from retail stores due to age; 

  

	 	(v)	ensure that all Licensed Products sold to the end consumer are manufactured in compliance with all applicable laws and regulations; and 

  

	 	(vi)	keep complete records for a period consistent with Licensee’s normal retention practices, regarding the quantity and quality of the Licensed Products sold and
distributed by Licensee and permit Licensor’s agents to have access to such records during regular business hours, upon reasonable notice and no more than two (2) times each calendar year. 

  

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Securities Act of 1934, as amended. 

 B. Consumer Complaints. Licensee shall display on the packaging of the Licensed
Products a toll free (i.e., “1-800” or “1-888”) telephone number hotline established and operated by Licensee and dedicated to receiving complaints and inquiries related to the Licensed Products. Licensee shall use efforts
consistent with Licensee’s customary policies and practices with respect to Licensee’s own brands to resolve such complaints and inquiries. Licensor shall promptly notify Licensee of any end user customer complaints made to Licensor that
involve claims of adverse health effects, contamination or adulteration of the Licensed Products. With respect to other end user customer complaints relating to the Licensed Products that are made to Licensor, Licensor shall be entitled, in addition
to any measures taken by Licensor at its own expense, to request that Licensee take appropriate steps, consistent with Licensee’s policies for resolving such consumer complaints relating to its pizza products sold under the Restricted
Trademarks. Licensee shall provide Licensor with a quarterly log of all positive and negative incidents or consumer complaints called in to the hotline and Licensee shall immediately notify Licensor of any serious consumer or product quality issues
in relation to the Licensed Products coming to Licensee’s attention. 
 C. Recalls and Withdrawals. Licensee shall
immediately notify Licensor, and Licensor shall immediately notify Licensee, if Licensee or Licensor, as the case may be, reasonably determines at any time that any Licensed Products are or may be contaminated or adulterated, pose a health risk or
are not or may not be in compliance with applicable federal, state or local laws or regulations. In addition, each of Licensee and Licensor shall promptly notify the other party in the event of any governmental or regulatory inquiry, investigation
or action with respect to any Licensed Products. Licensee shall have, subject to consultation with Licensor, the exclusive right to take any action it reasonably determines to be appropriate with respect to such Licensed Products, including but not
limited to recalling or withdrawing such Licensed Products, making a public announcement with respect to such Licensed Products or notifying any governmental or regulatory authority in connection therewith. Licensor and Licensee shall consult on a
regular and frequent basis and otherwise cooperate in good faith with each other in connection with any such situation. Notwithstanding the foregoing, if Licensee elects not to recall or withdraw such Licensed Products, and Licensor has a reasonable
and good faith belief that a health risk associated with such Licensed Products would give rise to a significant probability of death or serious health injury, then Licensor may request by notice promptly confirmed in writing (a “Withdrawal
Request”) that Licensee shall conduct a withdrawal of such Licensed Products. In the event of such a Withdrawal Request, Licensee shall promptly take appropriate steps to effect a withdrawal of such Licensed Products. The costs and expense of
such a withdrawal shall be paid by Licensor unless Licensor, in accordance with the procedures set forth in Section 16, demonstrates that failure to have effected such withdrawal would have resulted in death or a serious health injury.
Licensor shall promptly inform Licensee in the event of any governmental or regulatory inquiry, investigation or action or public health issue related to products sold under the Licensed Trademarks outside of the Licensed Channel which is likely to
have a material effect on the business of Licensee hereunder. 
  

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Securities Act of 1934, as amended. 

 9. Brand Positioning and Trademark Usage. 
 A. Brand Positioning. Licensee and Licensor will work together to develop the brand positioning for the Licensed Products, and
Licensor will have the right to review and approve Licensee’s brand positioning for the Licensed Products to ensure that the brand positioning for the Licensed Products does not conflict with Licensor’s overall brand positioning for
products bearing the Licensed Trademarks, or denigrate Licensor’s restaurants or any other products bearing the Licensed Trademarks, or directly encourage consumers to purchase the Licensed Products instead of visiting Licensor’s
restaurants. Licensee shall be primarily responsible for initial development of brand positioning for Licensed Products and shall supervise any advertising, design, packaging, promotion or similar agencies responsible for the development of
Materials. Licensee shall confer with Licensor, and share appropriate documents with Licensor (including, e.g., brand positioning and advertising or promotion strategy documents), developed prior to the creation of Materials in order to obtain
Licensor’s approval of the planned brand positioning, and shall share as appropriate draft executions (e.g. storyboards) with Licensor in order to apprise Licensor of the development of Materials. Licensee will provide any and all test and
research results relating to Licensee’s plans with respect to the Licensed Products to Licensor prior to making decisions which Licensor has a right to approve based on such results. 
 B. Trademark Usage. Licensee shall not use the Licensed Trademarks in any manner to disparage Licensor (or other
parties’ licensed use of the Licensed Trademarks) or the reputation of Licensor nor take any action which will harm or jeopardize the Licensed Trademarks, or Licensor’s ownership thereof, in any way. Except for the phrase “sold
[or distributed] by Kraft Pizza Company” [or KPC, Inc.] (or a comparable phrase), and except as otherwise provided in this Agreement, Licensee shall not use any trademark of any party other than Licensor on the Licensed Products without the
express written consent of Licensor. Except as provided elsewhere in this Agreement, subsequent to termination of this Agreement, Licensee shall discontinue all use of the Licensed Trademarks. Licensee shall not use the Licensed Trademarks in any
corporate designation, trade name or the like and, except as provided elsewhere in this Agreement, shall not use any other trademark, corporate designation, trade name or composite designation of any kind or character in conjunction with the
Licensed Trademarks without prior written approval from Licensor. 
 C. Approved Materials. Licensee’s labels for
the Licensed Products are set forth in Exhibit D attached hereto and incorporated herein, and by execution of this Agreement, Licensor approves of such labels. Licensee may change previously approved Materials without approval from Licensor only if
such changes do not materially affect the form or appearance of the Licensed Trademarks and legend(s) on the Materials or otherwise significantly change the net commercial impression of the Materials. Licensee will use reasonable efforts to involve
Licensor at an early stage of the development of new labels. 
 D. Approval of New Materials. Except as provided in
Section 9C, Licensee shall submit all Materials to Licensor for review and approval prior to any testing, research, sale, distribution, or publication, respectively, thereof. Licensor’s review and approval shall be limited to
ensuring that the Materials are consistent with the approved brand positioning and that Licensee’s use of the Licensed Trademarks is consistent with existing Materials or otherwise consistent with Licensor’s reasonably prescribed standards
for usage of the Licensed 
  

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Securities Act of 1934, as amended. 

 
Trademarks. Licensor’s approval as to the form and appearance of the Licensed Trademarks is in Licensor’s sole discretion. Licensor’s approval as to whether the Materials are
consistent with the approved brand positioning shall be reasonable. If Licensor and Licensee disagree whether Materials are consistent with the approved brand positioning, Licensee may conduct appropriate consumer research, and if the research
demonstrates that the Materials are consistent with the approved brand positioning, they shall be deemed approved by Licensor. Licensor shall have the right to add a reasonable number of additional questions to any research commissioned by Licensee
to determine whether Materials are consistent with the approved brand image. If Licensor and Licensee disagree as to whether the research demonstrates that the Materials are consistent with the approved brand positioning, that dispute may be
arbitrated pursuant to the provisions of Section 16B; provided, however, that in no event shall such a dispute be deemed a Material Breach. Licensor shall respond to requests for review and approval promptly according to
the circumstances. If Licensor does not respond promptly (but in no event less than five (5) business days after Licensor’s receipt of Licensee’s request), Licensee may notify Licensee in writing of its need for immediate response and
Licensor shall respond within five (5) business days from its receipt of notice. If Licensor does not respond within such additional five (5) business day period, Licensor will be deemed to have approved such Materials and Licensee shall
be free to use the Materials as submitted; provided that to the extent Licensor’s approval process reasonably requires a trademark search, and Licensor conducts such a search, the period for Licensor’s review shall be extended by a
reasonable period of time. Licensor’s review of Materials shall be conducted in good faith and shall not constitute a certification by Licensor that such Materials are in accordance with applicable labeling laws or regulations. Licensee shall
be at all times responsible for ensuring that all Materials for the Licensed Products comply with such laws and regulations. 
 E. Samples. At the reasonable request of Licensor, Licensee shall provide Licensor with a reasonable number of copies, photographs, or reasonable quantities of samples of approved Materials. 
 F. Changes to the Licensed Trademarks. Licensor shall have the right at any time to make additions to, deletions from, and changes to
any or all of the Licensed Trademarks at its sole and complete discretion; provided, however, that Licensor shall make only additions, deletions and changes that Licensor has adopted for use in connection with its restaurant business
and shall give Licensee reasonable prior written notice thereof 
  

	 	(i)	Except as provided in Section 9F(ii), Licensee shall, after receipt of written notice from Licensor, adopt and begin using any and all such additions,
deletions and changes as soon as reasonably practicable after Licensor’s adoption thereof. Licensor shall pay or reimburse Licensee for Licensee’s reasonable costs associated with adopting and using any such additions, deletions and
changes beyond the first such addition, deletion or change in any three (3) year period. Notwithstanding anything to the contrary in this Section 9F(i), if Licensor requires any such addition, deletion or change, Licensee shall be
entitled to distribute and sell previously approved Licensed Products, and to use previously approved Materials, while adopting the additions, deletions and changes prescribed by Licensor. 

  

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Securities Act of 1934, as amended. 

	 	(ii)	If, pursuant to the provisions of Section 16B, the Arbitrator determines that Licensor’s changes to the Licensed Trademarks significantly impair the
value of the rights granted to Licensee hereunder, or would require Licensee to incur significant Advertising and Promotion expense in excess of the Minimum A&P Amount to transfer the equity established in the Licensed Products to the Licensed
Trademarks as changed by Licensor, Licensee shall be entitled to terminate this Agreement for cause pursuant to the provisions of Section 7A(ii). 

 G. Price Positioning. Licensee agrees to consult with Licensor with respect to price positioning for Licensed Products and
acknowledges that it is the intention of the parties that Licensee will not price the Licensed Products in a manner likely to detract from their premium positioning. Notwithstanding the foregoing, pricing for Licensed Products shall be as determined
by Licensee in its sole discretion. 
 10. Coordinated Marketing Efforts. 
 A. Coordination. In order to maximize sales of Licensed Products, the parties agree to work together to coordinate their marketing
efforts with respect to their respective products sold under the Licensed Trademarks. Notwithstanding the foregoing, except as expressly provided herein, neither party shall be obligated to undertake any specific marketing effort or conduct any
research on its own or in conjunction with the other party. 
  

	 	(i)	 Licensor will advise Licensee of its advertising, marketing and promotional plans, as well as any geographic expansions or other new locations, new
product offerings, or other similar plans sufficiently in advance (but no less than 30 days) to enable Licensee to evaluate whether such action offers an opportunity for it to discuss with Licensor the possibility of participating in or adopting
such action and coordinating its own actions. Licensor will provide Licensee with information relating to the relative sales figures for its pizza products on a system-wide basis (or as Licensor may from time to time compile such information) in
order to assist Licensee in evaluating potential new Licensed Products and will reasonably cooperate in the development of new Licensed Products. Licensor will provide annual and quarterly marketing plans to Licensee, including planned spending by
type of media by DMA. For so long as they are officers or employees of or consultants to Licensor, Licensor will make Larry Flax and Rick Rosenfield available no fewer than twelve (12) days per year for significant advertising, promotion and
public relations activities (e.g. photo shoots in the Los Angeles area, filming for television ads, national trade shows or television appearances, appearances in connection with significant market expansions). Licensee shall be responsible for any
travel expenses associated with any such activities

  

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Securities Act of 1934, as amended. 

	 	 
primarily or exclusively in support of the Licensed Products. Nothing herein shall obligate Licensor to take any action (including without limitation the expenditure of advertising funds) that
affects any national, regional or local advertising or marketing fund or cooperative funds established for Licensor’s franchised or licensed restaurants. 

  

	 	(ii)	Licensee will advise Licensor of its advertising, marketing and promotional plans, as well as any planned geographic expansion, potential new Licensed Products or other
similar plans sufficiently in advance (but no less than 30 days) to enable Licensor to evaluate whether such action offers an opportunity for it to discuss with Licensee the possibility of participating in or adopting such action and coordinating
its own actions. Licensee will provide annual and quarterly marketing plans to Licensor, including spending by type of media by DMA, if available, or by Licensee’s sales region, if not. 

 B. Meetings. In order to work together and to maximize the potential of the business contemplated by this Agreement, the parties
shall have the following regular meetings, which shall be attended by at least Licensor’s Chief Marketing Officer and Licensee’s Chief Marketing Officer for the Licensed Products: 
  

	 	(i)	an annual meeting to discuss the strategy of both businesses, their respective products, those products under development and potential new products; brand positioning
and advertising and communications strategies, and any competitive dynamics or quality issues affecting the proposed strategies; key strategic and operating issues and the coming year’s business plans; and joint promotional and product
development activities; 

  

	 	(ii)	a semi-annual meeting to discuss specific matters such as project initiatives, promotions, launches, new recipe development, competitive analyses and both patties’
marketing plans and strategies; the results of qualitative and quantitative consumer and market research for the products; and share data for the products; and 

  

	 	(iii)	additional meetings may be initiated by either party when any new product or significant business initiative is contemplated. 

  

	 	(iv)	Meetings will be held alternately in Glenview, Illinois and Los Angeles, California unless otherwise agreed to by the parties. Each party shall use its best efforts to
secure the attendance of all other appropriate personnel, including from outside agencies, at such meetings to ensure a full understanding of the parties’ respective businesses and cultures. 

  

 22 
 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the
Securities Act of 1934, as amended. 

 11. Changes to Licensed Products. 
 A. Current Products. The current list of Products is attached hereto as Exhibit B and the Product Standards and Formulas therefor
are attached as Exhibit C and by execution of this Agreement Licensor approves them. Licensee may discontinue any Licensed Product without prior approval by Licensor. 
 B. New Products. Licensor shall have the right to review and approve the introduction of any new Licensed Products, which approval shall not be unreasonably withheld or delayed. With respect to new
Licensed Products, Licensor shall approve such Licensed Products if they are the same as or similar to items offered in Licensor’s restaurant business and Licensee has developed Product Standards and Formulas therefor that are as similar to
Licensor’s restaurant products as existing Licensed Products are to corresponding products in Licensor’s restaurant business. Such approval shall be based upon the parties’ judgment or, if the parties disagree, as demonstrated by
appropriate consumer research data. Recipes for new Licensed Products shall not be Restricted Recipes unless the parties so agree and identify the specific elements comprising the Restricted Recipe in writing. 
 C. Reformulations. Licensor shall have the right to review and approve the introduction of any reformulated Licensed Products, which
approval shall not be unreasonably withheld or delayed. With respect to reformulations of existing or later-approved Licensed Products, Licensor shall approve such reformulations if the reformulated Licensed Products are substantially at parity to
then existing formulations based upon the parties’ judgment or, if the parties disagree, as demonstrated by appropriate consumer research data. 
 D. Amendment. After Licensor has approved a new or reformulated Licensed Product, Exhibit B and/or Exhibit C shall be amended or deemed to be amended to reflect the changes approved by Licensor.

 12. Confidentiality. 
 A. Information. Each party (the “Receiving Party”) shall regard as confidential and proprietary all of the information communicated to it by the other party (the “Disclosing Party”) in connection with this
Agreement including but not limited to information concerning equipment, processes, products, and data compilation and analysis (the “Information”). Information shall at all times be the property of Disclosing Party and the disclosure of
Information to the Receiving Party does not convey any right, title or license in the Information to the Receiving Party. Receiving Party shall not, without Disclosing Party’s prior written consent, at any time use such Information for any
purpose other than in connection with the performance of its obligations under this Agreement or disclose any portion of such information to third parties; provided, however, that Receiving Party may disclose Information on a
“need-to-know” basis to third-party suppliers (e.g., co-manufacturers or advertising agencies), with Receiving Party to be responsible for any misuse or disclosure of such Information by such third-party suppliers. Receiving Party shall
disseminate Information to its employees only on a “need-to-know” basis. Receiving Party shall cause each of its employees who has access to such Information to comply with the terms and provisions of this Section in the same manner as
Receiving Party is bound hereby, with Receiving Party remaining responsible for the actions and disclosures of any such employees. 
  

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Securities Act of 1934, as amended. 

 B. Exceptions. Notwithstanding the provisions of Section 12A, Receiving
Party’s confidentiality obligations shall not apply to (a) information that, at the time of disclosure, is, or after disclosure becomes part of the public domain other than as a consequence of Receiving Party’s breach;
(b) information that was known or otherwise available to Receiving Party prior to the disclosure by Disclosing Party; (c) information disclosed by a third party to Receiving Party after the disclosure by Disclosing Party, if such third
party’s disclosure neither violates any obligation of the third party to Disclosing Party nor is a consequence of Receiving Party’s breach; (d) information developed independently by Receiving Party; (e) information that
Disclosing Party authorizes, in writing, for release; or (f) information that Receiving Party is legally compelled to disclose, provided, however, that to the extent such party becomes so legally compelled, it may only disclose
such information if it shall first have used reasonable efforts to, and, if practicable, shall have afforded the other party and its affiliates the opportunity to obtain an appropriate protective order, or other satisfactory assurance of
confidential treatment, for the information required to be disclosed. Without in any way limiting the generality of the foregoing, in no event shall the varieties of Licensor’s products, or the recipes therefor or ingredients thereof, be deemed
to constitute “Information.” Notwithstanding the provisions of this Section, in no event shall any use of Restricted Formulas or Restricted Recipes pursuant to this Agreement constitute unauthorized use or disclosure of Information.

 C. Non-Solicitation. During the term of this Agreement, and for a period of one (1) year following expiration or
termination, neither party shall employ or make an offer of employment to any employee of the other party who is or has in the prior year been involved significantly in the business which is the subject of this Agreement. The restrictions of this
Section 12C shall apply only to Kraft Pizza Company and California Pizza Kitchen, Inc. and not their respective parents or affiliates. 
 13. Indemnification. 
 A. Licensee’s Indemnity. Licensee hereby indemnifies, and undertakes to
defend and hold Licensor, its officers, directors, employees, agents, affiliates, parent, subsidiaries, successors and assigns, harmless from and against: 
  

	 	(i)	any and all claims, suits, losses, damages, costs, liabilities, and/or expenses, including but not limited to reasonable attorneys’ fees, arising out of any and
all product liability claims and/or any other actions involving Licensed Products, except claims that Licensee’s use of the Licensed Trademarks in accordance with this Agreement infringes a third party’s proprietary rights; and

  

	 	(ii)	any and all claims, suits, losses, damages, costs, liabilities, and/or expenses, including but not limited to reasonable attorneys’ fees, arising out of
Licensee’s breach of any representation or warranty made hereunder, or any other act or deed, whether in contract or tort, committed or omitted by Licensee hereunder. 

  

 24 
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Securities Act of 1934, as amended. 

 B. Licensor’s Indemnity. Licensor hereby indemnifies Licensee and undertakes to
defend and hold Licensee, its officers, directors, employees, agents, affiliates, parent, subsidiaries, successors and assigns, harmless from and against: 
  

	 	(i)	any and all claims, suits, losses, damages, costs, liabilities and/or expenses, including but not limited to reasonable attorneys’ fees, arising out of any and all
claims arising out of Licensee’s use of the Licensed Trademarks in accordance with this Agreement or other exercise of the rights granted to it hereunder; and 

  

	 	(ii)	any and all claims, suits, losses, damages, costs, liabilities and/or expenses, including but not limited to reasonable attorneys’ fees, arising out of
Licensor’s breach of any representation or warranty made hereunder, or any other act or deed, whether in contract or tort, committed or omitted by Licensor hereunder. 

 14. Licensor’s Title and Protection of Licensor’s Rights. 
 A.
Licensor’s Title. Licensor represents and warrants that it owns the Licensed Trademarks and that it has all requisite authority to enter into and perform its obligations under this Agreement, and knows of no allegations that its use or
licensing of the Licensed Trademarks would infringe or violate the rights of any third party. Licensee shall not at any time during the term of this Agreement contest or aid others in contesting the validity of the Licensed Trademarks. If Licensee
enters into an agreement with any co-packer to manufacture the Licensed Products, Licensee shall not convey any rights to the Licensed Trademarks to the co-packer, and the co-packer’s sole permissible use of the Licensed Marks shall be to apply
them to the Licensed Products or other Materials for Licensee’s benefit. Registration and renewal of the Licensed Trademarks are to be made and maintained by Licensor. 
 B. Goodwill. Licensee acknowledges the substantial value of the goodwill associated with Licensor’s Trademarks and agrees to use
the Licensed Trademarks in the form and manner prescribed by Licensor and as set forth in this Agreement. Licensee’s use of the Licensed Trademarks and any goodwill generated from the use of the Licensed Trademarks by Licensee shall inure to
the benefit of Licensor. Apart from this Agreement, Licensee shall hereafter neither acquire nor claim any right, title, or interest of any kind or nature whatsoever in or to the Licensed Trademarks or the goodwill associated therewith. 

C. Legend. Licensee shall display the Licensed Trademarks only in such form and manner as is specifically approved by Licensor
pursuant to the provisions of Section 9. Licensee shall not use the Licensed Trademarks in any way which may reasonably give the impression that the Licensed Trademarks are owned by Licensee. All Materials shall include a notice that the
Licensed Trademarks are owned and licensed by Licensor in a form approved in writing by Licensor. The following form of notice is hereby approved by Licensor for use in the United States: 
 CALIFORNIA PIZZA KITCHEN is a registered trademark 
 owned and licensed by California Pizza Kitchen, Inc. 
  

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Securities Act of 1934, as amended. 

 15. Protection and Defense. 
 A. Execution of Instruments. Licensee agrees to execute, at Licensor’s reasonable request and at Licensor’s expense, any and
all instruments and things as may be reasonably necessary or advisable to protect and maintain the interests of Licensor in the Licensed Trademarks. 
 B. Notice of Infringement. Licensee shall promptly notify Licensor of any apparent infringement of, challenge to Licensee’s use of; or any claim by any person to any rights in, the Licensed
Trademarks. Licensor shall promptly notify Licensee of any apparent infringement of; or any claim by any person to any rights in, the Licensed Trademarks that may materially adversely affect Licensee’s use of the Licensed Trademarks under this
Agreement. 
 C. Protection of the Licensed Trademarks. Licensor shall at all times have the right to take whatever steps
it deems necessary or desirable, in its sole discretion, to protect the Licensed Trademarks from all harmful or wrongful activities of third parties. Such steps may include, but are not limited to, the filing and prosecution of: (i) litigation
against infringement or unfair competition by third parties, (ii) opposition proceedings against applications for trademark or service mark registration for trademarks that are confusingly similar to any one or more of the Licensed Trademarks,
(iii) cancellation proceedings against registration of trademarks that are confusingly similar to any one or more of the Licensed Trademarks, and (iv) other appropriate administrative actions. Licensee shall cooperate with Licensor, at
Licensor’s request, in any such actions. Except as otherwise set forth in this Section 15C, Licensor shall be responsible for Licensee’s reasonable expenses incurred in such cooperation. 
  

	 	(i)	In the case of an infringement or alleged infringement of the Licensed Trademarks by a third party within the Licensed Channel, or otherwise affecting Licensee’s
rights under this Agreement, Licensee shall have the right to participate at its own expense, including but not limited to by counsel selected by Licensee, in any litigation or proceeding instituted by Licensor. Licensor shall be entitled to all
monetary damages and other benefits awarded in any such litigation, except to the extent that such monetary damages or other benefits directly relate to Licensee’s lost profits, in which case Licensee shall be entitled to that portion of the
monetary damages or other benefits directly relating to Licensee’s lost profits. 

  

	 	(ii)	If Licensor declines to commence any litigation or proceeding against an infringement or alleged infringement within the Licensed Channel or otherwise affecting
Licensee’s rights under this Agreement, Licensee may commence and prosecute the litigation or proceeding at its own expense, and shall be entitled to all monetary damages and other benefits received as a result. Licensor shall cooperate with
Licensee, at Licensee’s reasonable request, in any such actions, and Licensee shall be responsible for Licensor’s reasonable expenses incurred in such cooperation. 

  

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Securities Act of 1934, as amended. 

 D. Allegations of Infringement. Licensor shall at all times have the right to take
whatever steps it deems necessary or desirable to defend all claims that the use of the Licensed Trademarks infringes the rights of a third party. Licensee shall have the right to participate in such defense at its own expense to protect its rights
under this Agreement relating to the Licensed Trademarks. If Licensee is named as a party to such a claim and Licensor is not so named, Licensor shall defend such action at its own expense, subject to Licensee’s right to participate in such
defense at its own expense. Each party shall cooperate, at the other party’s reasonable request, in such defense, and the requesting party shall be responsible for the cooperating party’s reasonable expenses incurred in such cooperation.

 E. Settlements. Licensee shall not enter into any agreement, consent order or other resolution of a claim by or
against a third party that affects the Licensed Trademarks without Licensor’s prior written approval. To the extent Licensor’s failure to approve such agreement, consent order or other resolution would result in a materially adverse effect
on Licensee’s use of the Licensed Trademarks in accordance with this Agreement, Licensor’s approval shall not be unreasonably withheld or delayed. Licensor shall not enter into any agreement, consent order or other resolution of any claim
by a third party that would materially adversely affect Licensee’s rights under this Agreement without Licensee’s prior written approval, which approval will not be unreasonably withheld or delayed. 
 16. Alternate Dispute Resolution. 
 A. Mediation. If a dispute arises between the parties relating to this Agreement, the parties agree to use the following procedures to resolve such disputes; provided, however, that if either of the parties believes
that such dispute involves a Material Breach of this Agreement, it may at any time commence arbitration pursuant to the provisions of Section 16B: 
  

	 	(i)	A meeting shall be held promptly between the parties, attended by individuals with decision-making authority regarding the dispute, to attempt in good faith to
negotiate a resolution of the dispute. 

  

	 	(ii)	If, within thirty (30) days-after such meeting, the parties have not succeeded in negotiating a resolution of the dispute, they will jointly appoint a mutually
acceptable neutral person not affiliated with either of the parties (the “Neutral”) to act as a mediator. If the parties are unable to agree on the Neutral within twenty (20) days, they shall seek assistance in such regard from the
Center for Public Resources, Inc. (“CPR”). The fees of the Neutral and all other common fees and expenses shall be shared equally by the parties. 

  

	 	(iii)	The mediation may proceed in accordance with CPR’s Model Procedure for Mediation of Business Disputes, or the parties may mutually establish their own procedure.

  

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Securities Act of 1934, as amended. 

	 	(iv)	The parties shall pursue mediation in good faith and in a timely manner. In the event the mediation does not result in resolution of the dispute within sixty
(60) days of the notice of intent to mediate, then, either party may suggest another form of alternative dispute resolution (“ADR”). If the parties cannot agree to a particular form of APR, the dispute shall be submitted to
arbitration pursuant to the provisions of Section 16B. 

 B. Arbitration. If either or both of
the parties believe that the other has committed a Material Breach of this Agreement, or if the parties are unable to resolve a dispute through mediation, and are unable to agree to a particular form of ADR, the dispute shall be resolved by
arbitration in Chicago, Illinois before a single arbitrator (the “Arbitrator) pursuant to the rules of the American Arbitration Association. It is the intent of the parties to give the arbitrator broad discretion in fashioning remedies in
connection with disputes arising hereunder, consistent with the letter and spirit of this Agreement and the principles of fairness and equity. 
  

	 	(i)	Arbitration may be commenced at any time in the event of an alleged Material Breach or seven (7) days after the conclusion of mediation, by either party hereto
giving written notice to the other party that such dispute has been referred to arbitration under this Section. The Arbitrator shall be selected by the joint agreement of the parties, but if they do not so agree within twenty (20) days after
the date of the notice referred to above, the selection shall be made pursuant to the rules and from the panels of arbitrators maintained by The American Arbitration Association. 

  

	 	(ii)	Any decision rendered by the Arbitrator shall be conclusive and binding upon the parties hereto; provided, however, that any such award shall be
accompanied by a written opinion of the Arbitrator giving the reasons for the award. This provision for arbitration shall be specifically enforceable by the parties and the decision of the Arbitrator in accordance herewith shall be final and binding
and there shall be no right of appeal therefrom, unless and to the extent that fraud or fraudulent inducement in connection with the arbitration proceeding can be demonstrated. 

  

	 	(iii)	Each party shall pay its own expenses of arbitration and the expenses of the Arbitrator shall be equally shared; provided, however, that if in the opinion
of the Arbitrator any claim or any defense or objection thereto was unreasonable, the Arbitrator may assess, as part of the award, all or any part of the arbitration expenses of the other party (including reasonable attorneys’ fees) and of the
Arbitrator against the party raising such unreasonable claim, defense, or objection. 

  

	 	(iv)	 With respect to any claim involving an alleged Material Breach of this Agreement, the Arbitrator shall take such steps as he or she deems necessary,
including imposing appropriate deadlines, to be able to make a finding as to whether there has been a Material Breach by no later than sixty (60) days from the date of appointment. The Arbitrator shall make a

  

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Securities Act of 1934, as amended. 

	 	 
finding as to whether there has been a Material Breach by such date; provided, however, that the Arbitrator may delay any written opinion for seven (7) days and may conduct
further proceedings or take additional time to determine damages. If the Arbitrator determines that there has been a Material Breach, the Arbitrator shall further determine the amount of time which the breaching party will be allowed to cure the
Material Breach. If the Arbitrator finds that the breaching party’s breach was unjustified, willful and deliberate, he or she may allow the breaching party no time in which to cure. If the non-breaching party is not satisfied that the breaching
party has cured within the time allowed by the Arbitrator, it shall so notify the Arbitrator, and the Arbitrator shall have fourteen (14) days in which to make a finding as to whether the breaching party has cured. If the Arbitrator determines
that the breaching party has failed to cure, or allows the breaching party no time in which to cure, the non-breaching party may terminate for cause, effective immediately upon notice to the breaching party. 

  

	 	(v)	Any of the procedures and deadlines set forth herein may be amended at any time pursuant to the written agreement of the parties. 

  

	 	(vi)	To the extent that arbitration may not be legally permitted hereunder, or to the extent that either party will be irreparably injured by the other party’s Material
Breach of this Agreement, and a preliminary injunction is necessary to prevent such injury, that party may commence a civil action in a court of appropriate jurisdiction to resolve disputes hereunder. The jurisdiction of such Court shall be limited
solely to the granting of preliminary relief pending resolution of such dispute pursuant to the provisions hereof and enforcement of any final order granted by the Arbitrator hereunder, and in no event shall any Court award any monetary relief.

 C. Remedies. The Arbitrator shall be authorized to award compensatory damages to remedy any losses
suffered by either party relating to the business which is the subject of this Agreement. The Arbitrator shall not be authorized to award to any damages relating to losses suffered by or injuries to any business other than that which is the subject
of this Agreement (e.g., Licensor’s restaurant business or Licensee’s business of selling any products under Remote Trademarks). In no event shall the Arbitrator award any punitive or exemplary damages, or any other relief intended to
punish the breaching party or to compensate the non-breaching party for any losses other than those specifically authorized hereunder. 
 17.
Assignability. 
 A. Binding Agreement. Unless assigned or transferred in violation of this Agreement, this
Agreement shall be binding upon and shall inure to the benefit of the parties hereto and their respective successors and assigns. An assignment or transfer in violation of the terms of this Agreement shall constitute a Material Breach of this
Agreement. 
  

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Securities Act of 1934, as amended. 

 B. Assignment. Except as provided in this Section 17B, neither party may
assign this Agreement or any of its rights hereunder without the prior written approval of the other party. Either party may assign this Agreement, and all of its rights and obligations hereunder, without the prior written approval of the other
party, only to (i) a subsidiary, parent or other corporate affiliate, or (ii) except as provided in Section 4C, as a part of the sale of all or substantially all of the business to which it relates (Licensor’s pizza
restaurant business or Licensee’s frozen pizza business). 
 18. Miscellaneous. 
 A. Representations and Warranties. Each of Licensee and Licensor hereby represents and warrants to each other that (i) it has full
corporate power and authority to enter into this Agreement and to carry out its obligations hereunder, (ii) this Agreement has been duly authorized by all necessary action on its part; and (iii) neither execution of this Agreement by it
nor performance of its obligations hereunder will constitute a breach of any agreement to which it is a party. 
 B. Force
Majeure. Neither party to this Agreement shall be held liable for failure to comply with any of the terms of this Agreement, nor shall any such failure be deemed a default or give rise to a right to terminate this Agreement, when such failure
has been caused solely by fire, labor dispute, strike, war, insurrection, government restrictions, or act of God beyond the control and without fault on the part of the party involved, provided such party uses due diligence to remedy such default.

 C. Notices. 
  

	 	(i)	Any notice, demand or other communication required or permitted to be given or made hereunder shall be in writing and shall be well and sufficiently given or made if to
the address set forth below and: 

  

	 	(a)	enclosed in a sealed envelope and delivered during normal business hours on a Business Day and left with a receptionist or other responsible employee at the relevant
address set forth below in this Agreement; 

  

	 	(b)	sent by certified mail deposited in a post office within the United States; 

  

	 	(c)	sent by facsimile or sent by other means of recorded electronic communication during normal business hours on a Business Day and confirmed by mail as aforesaid; or

  

	 	(d)	sent by a reputable air courier for overnight delivery. 

  

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Securities Act of 1934, as amended. 

	 	(ii)	Any notice, demand or other communication so given or made shall be deemed to have been provided and to have been received on: 

  

	 	(a)	the day of delivery, if delivered as aforesaid; 

  

	 	(b)	on the third Business Day after the postmark date thereof (excluding each day during which there exists any general interruption of postal service due to strike,
lockout, labor disturbance or other cause), if mailed as aforesaid; 

  

	 	(c)	on the day of sending if sent by facsimile or other means of recorded electronic communication (or on the next Business Day if sent on a day other than a Business Day);
or 

  

	 	(d)	on the air courier’s scheduled day of delivery if sent by air courier. 

  

	 	(iii)	All significant notices or other communications to be sent under this Agreement, including notices pursuant to Sections 2D, 4B, 4C, 16B and
17B, shall be sent to the parties at the following addresses, subject to each party’s right to change its address for notice from time to time by giving notice in writing of such change: 

  

					
		  	If to Licensor:	  	 California Pizza Kitchen, Inc.
 6053 West Century Boulevard
 Suite 1100
 Los Angeles, CA 90045
 Attention: President
 with copy addressed to General Counsel
 at the same
address

			
		  	If to Licensee:	  	 Kraft Pizza Company
 Kraft
Court
 Glenview, IL 60025
 Attention:
President
 with copy to Director of Legal Services
 at the same address

  

	 	(iv)	Notwithstanding the foregoing, routine notices and communications hereunder (e.g., quarterly reports, requests for review of Materials and the like) may be sent to
employees of the other party responsible therefor. 

 D. Survival. The provisions of Sections 4C,
5C, 5D, 5E, 6, 7, 12, 13, 16, 18C, 18D, 18E, 18F, 18G, 18H, 18I, 18J, and 18M hereof shall survive any termination of this Agreement.

 E. Relationship. Nothing herein shall create, be deemed to create or be construed as creating any partnership,
employer-employee, joint venture, franchise or agency relationship between the parties hereto or shall be deemed to render either party liable for any of the debts or obligations of the other. Neither party shall in any way be considered an agent or
representative of the other in any dealings with any third party, and neither of the parties hereto nor any of their employees or agents shall have the power or authority to bind or obligate the other party. 
  

 31 
 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the
Securities Act of 1934, as amended. 

 F. Sole Agreement. This Agreement and the Exhibits attached hereto and incorporated
by this reference constitute and contain the entire agreement of the parties hereto relating to the subject matter hereof and no oral or written statements, representations, documents, promises or any other prior materials not embodied herein shall
be of any force or effect. This Agreement cannot be amended, altered or modified except by a written instrument executed by both parties hereto. Once so executed, such amendments shall become an integral part of this Agreement, subject to all the
terms and conditions herein and shall have full force and effect. This Agreement supersedes all prior agreements, discussions and negotiations between the parties, including but not limited to the prior Confidentiality Agreement between the parties
entered into March 15, 1996. 
 G. No Waiver. The failure or delay of either party to exercise its rights under this
Agreement or to complain of any act, omission or default on the part of the other party, no matter how long the same may continue, or to insist upon a strict performance of any of the terms or provisions herein, shall not be deemed or construed to
be a waiver by such party of its rights under this Agreement or a waiver of any subsequent breach or default of the terms or provisions of this Agreement. 
 H. Construction. The captions of the various articles and sections of this Agreement have been inserted for the purpose of convenience of reference only, and such captions are not a part of this
Agreement and shall not be deemed in any manner to modify, explain, enlarge or restrict any of the provisions of this Agreement. The recitals set forth prior to Section 1 of this Agreement are statements setting forth the intentions of
the parties and shall not be deemed to create, modify, supersede or eliminate any obligation of the parties under this Agreement. 
 I. Partial Invalidity. If any provision or provisions of this Agreement, or any portion of any provision hereof or thereof, shall be deemed invalid or unenforceable pursuant to a final determination of any Arbitrator or court of
competent jurisdiction, or as a result of future legislative action, such determination or action shall be construed so as not to affect the validity or effect of any other portion hereof or thereof, unless, as a result of such determination or
action, the consideration to be received or enjoyed by any party hereto would be materially impaired or reduced. 
 J. CHOICE
OF LAW. THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED PURSUANT TO THE SUBSTANTIVE LAWS, BUT NOT THE LAWS OF CONFLICTS, OF ME STATE OF ILLINOIS. 
 K. Compliance with Laws. Licensee shall, at its own cost and expense, obtain all licenses, permits and other governmental approvals which may be required in the Territory for the manufacture,
marketing, distribution and sale of the Licensed Products. 
 L. Counterparts. This Agreement may be executed by the
parties hereto individually or in any combination, in one or more counterparts, each of which shall be an original and all of which shall together constitute one and the same agreement. 
  

 32 
 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the
Securities Act of 1934, as amended. 

 M. Arms Length Contract. This Agreement has been negotiated “at arms
length” by the parties hereto, each represented by counsel of its choice and each having an equal opportunity to participate in the drafting of the provisions hereof. Accordingly, in construing the provisions of this Agreement neither party
shall be presumed or deemed to be the “drafter” or “preparer” of the same. 
 IN WITNESS WHEREOF, the
parties hereto have duly executed this Agreement. 
  

									
	KRAFT PIZZA COMPANY	 		 	CALIFORNIA PIZZA KITCHEN, INC.
					
	By:	 	  
	 		 	By:	 	  

	Its:	 	  
	 		 	Its:	 	  

	Date:	 	  
	 		 	Date:	 	  

  

 33 
 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the
Securities Act of 1934, as amended. 

 LIST OF EXHIBITS 
  

			
	Exhibit A	  	Licensed Trademarks
		
	Exhibit B	  	Products
		
	Exhibit C	  	Product Standards and Formulas
		
	Exhibit D	  	Licensees Label(s)
		
	Exhibit E	  	Restricted Recipes
		
	Exhibit F	  	Top 50 DMA’s

  

 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted
and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Act of 1934, as amended. 

 EXHIBIT A 
 LICENSED TRADEMARKS 
  

									
	 TRADEMARK
	  	GOODS	  	CLASS	  	REG./APP. NO.	  	FILING DATE
	 CALIFORNIA PIZZA KITCHEN
	  	frozen pizza	  	30	  	75/265,470	  	March 28, 1997
	 CPK
	  	frozen pizza	  	30	  	75/265,471	  	March 28, 1997
	 CALIFORNIA PIZZA KITCHEN logo with diamond grid and palm tree
	  	frozen pizza	  	30	  	75/270,194	  	April 7, 1997

  

 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted
and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Act of 1934, as amended. 

 EXHIBIT B 
 PRODUCTS 
  

	
	Frozen Five Cheese Pizza
	
	Frozen BBQ Chicken Pizza
	
	Frozen Grilled Vegetable Pizza
	
	Frozen Portobello Mixed Mushroom Pizza
	
	Frozen Thai Chicken Pizza

  

 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted
and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Act of 1934, as amended. 

 CONFIDENTIAL 
 EXHIBIT C 
 PRODUCT STANDARDS AND FORMULAS

  

					
	 Flavor
	  	 Ingredient
	  	 Amount Per Pizza (Oz.)

	Five Cheese	  	Mozzarella Cheese	  	***
		  	LMPS Mozzarella Cheese	  	***
		  	Tomatoes	  	***
		  	Fontina Cheese	  	***
		  	Smoked Gouda Cheese	  	***
		  	Romano Cheese	  	***
		  	Basil	  	***
			
	BBQ Chicken	  	Mozzarella Cheese	  	***
		  	Chicken	  	***
		  	BBQ Sauce	  	***
		  	BBQ Sauce (on chicken)	  	***
		  	Red Onions	  	***
		  	Smoked Gouda Cheese	  	***
		  	Cilantro	  	***
			
	Grilled Vegetable	  	Mozzarella Cheese	  	***
		  	Tomato Sauce	  	***
		  	Zucchini	  	***
		  	Eggplant	  	***
		  	Red Onions	  	***
		  	Fontina Cheese	  	***
		  	Red Pepper	  	***
		  	Yellow Pepper	  	***
		  	Smoked Gouda Cheese	  	***
			
	Portobello Mixed Mushroom	  	Roasted Mushrooms	  	***
		  	Mozzarella Cheese	  	***
		  	Roasted Garlic	  	***
		  	Thyme	  	***
		  	Cilantro	  	***
			
	Rosemary Chicken Potato	  	Grilled Garlic Chicken	  	***
		  	Rosemary Potatoes	  	***
		  	Mozzarella Cheese	  	***
		  	Bordelaise Butter Sauce	  	***
		  	Rosemary	  	***
		  	Oregano	  	***
			
	Thai Chicken	  	Chicken	  	***
		  	Mozzarella Cheese	  	***
		  	Spicy Peanut Sauce	  	***
		  	Spicy Peanut Sauce (on chicken)	  	***
		  	Carrots	  	***
		  	Bean Sprouts	  	***
		  	Green Onions	  	***
		  	Roasted Peanuts	  	***
		  	Cilantro	  	***

  

 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted
and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Act of 1934, as amended. 

 EXHIBIT D 
 LICENSEE’S LABELS 
 Licensee’s labels have not yet been
finalized. The attached labels are the current versions, which have been reviewed and approved by Licensor. 

 EXHIBIT E 
 RESTRICTED RECIPES 
 Thai Chicken: 
 pizza crust 
 peanut sauce chicken 
 chicken 
 Rosemary Chicken Potato: 
 pizza crust 
 roasted potatoes 
 rosemary 
 chicken 
 Portobello Mushroom: 
 pizza crust 
 portobello mushrooms 
 (No product shall be deemed to be a Portobello Mushroom
Restricted Recipe Product unless it includes the words “Portobello (or Portobella) Mushroom” in the primary variety designation on the front label. 

 EXHIBIT F 
 TOP 50 DMA’S 
  

					
	 DMA
 Rank
	  	 Top 50 Cities
	  	% of U.S.
Households
	1	  	New York	  	6.9%
	2	  	Los Angeles	  	5.1%
	3	  	Chicago	  	3.2%
	4	  	Philadelphia	  	2.7%
	5	  	San Francisco	  	2.3%
	6	  	Boston	  	2.2%
	7	  	Washington D.C.	  	1.9%
	8	  	Dallas	  	1.9%
	9	  	Detroit	  	1.8%
	10	  	Atlanta	  	1.6%
	11	  	Houston	  	1.6%
	12	  	Seattle	  	1.5%
	13	  	Cleveland	  	1.5%
	14	  	Minneapolis	  	1.4%
	15	  	Tampa	  	1.4%
	16	  	Miami	  	1.3%
	17	  	Phoenix	  	1.2%
	18	  	Denver	  	1.2%
	19	  	Pittsburgh	  	1.2%
	20	  	St. Louis	  	1.1%
	21	  	Sacramento	  	1.1%
	22	  	Orlando	  	1.0%
	23	  	Baltimore	  	1.0%
	24	  	Portland	  	  .9%
	25	  	Indianapolis	  	  .9%
	26	  	Hartford	  	  .9%
	27	  	San Diego	  	  .9%
	28	  	Charlotte	  	  .8%
	29	  	Cincinnati	  	  .8%

					
	 DMA
 Rank
	  	 Top 50 Cities
	  	% of U.S.
Households
	30	  	Raleigh	  	.8%
	31	  	Milwaukee	  	.8%
	32	  	Kansas City	  	.8%
	33	  	Nashville	  	.7%
	34	  	Columbus	  	.7%
	35	  	Greenville, SC	  	.7%
	36	  	Salt Lake City	  	.6%
	37	  	San Antonio	  	.6%
	38	  	Grand Rapids	  	.6%
	39	  	Buffalo	  	.6%
	40	  	Norfolk	  	.6%
	41	  	New Orleans	  	.6%
	42	  	Memphis	  	.6%
	43	  	Oklahoma City	  	.6%
	44	  	Harrisburg	  	.6%
	45	  	West Palm Beach	  	.6%
	46	  	Providence	  	.5%
	47	  	Greensboro	  	.5%
	48	  	Albuquerque	  	.5%
	49	  	Wilkes Barre	  	.5%
	50	  	Louisville	  	.5%

  

 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted
and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Act of 1934, as amended. 

 AMENDMENT TO TRADEMARK LICENSE AGREEMENT 
 This Amendment (the “Amendment”) to The Trademark License Agreement entered into as of the 30th day of October, 1997 (the
“Agreement”) by and between Kraft Pizza Company (“Kraft”), and California Pizza Kitchen, Inc. (“CPK”) is entered into as of the 1st day of May, 1999 (the “Effective Date”). Terms appearing in initial capital
letters in this Amendment shall have the meaning set forth in the Agreement unless they are otherwise defined herein. 
 WHEREAS, CPK has licensed Kraft to sell the Licensed Products in the Licensed Channel, and 
 WHEREAS, CPK and Kraft
have agreed to test market the sale of BBQ Chicken Licensed Product (the “Test Product”) by American Multi-Cinema, Inc. (“AMC”) at its theater location in Orange, California (the “Theater”), and 
 WHEREAS, Kraft and CPK desire to amend the Agreement in order to (a) set forth the terms of their agreement with respect to the test
market, and (b) correct typographical errors relating to dates in the Agreement; 
 NOW, THEREFORE, the parties agree to as
follows: 
 1. Term. The Term of this Amendment shall be from the Effective Date through and including
September 30, 1999. In the event of the termination of CPK’s Test Agreement with AMC or Kraft’s Purchase Agreement with AMC, either party may terminate this Amendment with reasonable prior written notice to the other party. The
parties may extend the Term through mutual agreement in writing. 
 2. Licensed Channel. The definition of
“Licensed Channel” is amended during the Term hereof to include sales of Test Product to AMC for resale at the Theater. Neither party shall enter in an any agreement with AMC during the term of this Amendment with respect to the Licensed
Products without the other party’s prior written consent. 
 3. Royalty. The royalty for sales to AMC shall
be *** percent (***%) of Kraft’s gross sales price to AMC. Kraft shall only be required to pay royalties with respect to sales for which it receives payment from AMC. Any sales hereunder shall not be included in Net Sales for purposes of
calculating royalties otherwise due under the Agreement. Royalty payments for sales hereunder shall be made at the times set forth in Paragraph 5D of the Agreement. Concurrently with this payment, Kraft shall deliver to CPK a written report
containing information on gross sales to AMC for the prior quarter and such other information relating to sales to AMC as CPK shall reasonably request. 
 4. Advertising and Promotion. Kraft shall have no obligation to spend any money on Advertising and Promotion for sales hereunder. Sales to AMC shall not be used in calculating the Minimum
A&P Amount or the A&P Shortfall Payment. 
  

 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted
and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Act of 1934, as amended. 

 5. Correction of Dates. In Section 5D(iii) of the Agreement, the
date “September 30” is corrected to “December 31.” In Sections 5A(iii), 5D(iii), and 7B(i) of the Agreement, the date “October 15” is corrected to “January 15.” The provisions of this
Section 5 relating to the correction of dates shall survive termination of this Amendment for any reason. 
 6.
No Further Amendment. Except as expressly set forth herein, the Agreement is not amended or modified, and all other terms and conditions of the Agreement shall apply to the sale of Test Product to AMC during the Term hereof.

  

			
	KRAFT PIZZA COMPANY
		
	BY:	 	  

	Title:	 	  

	Date:	 	  

	
	CALIFORNIA PIZZA KITCHEN, INC.
		
	BY:	 	  

	Title:	 	  

	Date:	 	  

  

 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted
and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Act of 1934, as amended. 

 SECOND AMENDMENT TO TRADEMARK LICENSE AGREEMENT 
 This Second Amendment (the “Second Amendment”) to The Trademark License Agreement entered into as of the 30th day of October, 1997
(the “Agreement”) by and between Kraft Pizza Company (“Kraft”), and California Pizza Kitchen, Inc. (“CPK”) is entered into as of the 1st day of September, 2000 (the “Effective Date”). Terms appearing in
initial capital letters in this Amendment shall have the meaning set forth in the Agreement unless they are otherwise defined herein. 
 WHEREAS, CPK has licensed Kraft to sell the Licensed Products in the Licensed Channel, and 
 WHEREAS, CPK and Kraft
have previously amended the Agreement to correct typographical errors relating to dates (the “First Amendment”); and 
 WHEREAS, Kraft and CPK desire to amend the Agreement in order to (a) revise certain terms of the Agreement relating to the Royalty Shortfall Threshold, and (b) change the dates of the Agreement to conform to Kraft’s fiscal
year; 
 NOW, THEREFORE, the parties agree to as follows: 
 1. Royalty Shortfall Threshold. The definition of Royalty Shortfall Threshold is deleted in its entirety and replaced with the
following: 
 “Royalty Shortfall Threshold” shall be defined as: 
 For Year 1: *** Dollars ($***); 
 For Year 2: *** Dollars ($***); 
 For Year 3: *** Dollars ($***); 
 For Year 4: *** Dollars ($***); 
 For Year 5 and each succeeding Year: *** Dollars ($***). 
 2. Years.
All definitions including the word “Year” are deleted in their entirety and replaced with the following: 
 “Year”, except for Years 1 and 2, shall be defined as Licensee’s fiscal year. Unless the defined term “Year” is used, “year” shall mean any one-year period of time. 
 “Year 1” shall be defined as the period from the Effective Date through September 30, 1999. 

“Year 2” shall be defined as the period from October 1, 1999 through December 30, 2000.

 “Year 3, 4, 5, 6, etc.” shall be defined as December 31, 2000 through December 29,
2001; December 30, 2001 through December 28, 2002; December 29, 2002 through December 27,2003; December 28, 2003 through December 25, 2004; etc., determined in accordance with Licensee’s fiscal year
calendar. 
  

 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted
and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Act of 1934, as amended. 

 3. Amendment of Dates. In order to effect the parties’ desire to conform the
agreement to Kraft’s fiscal year, all references to “quarters” and “quarterly reports” shall be deemed to refer to Kraft’s fiscal quarters, and all dates shall be deemed to be amended to conform to Kraft’s fiscal
years and quarters. Without limiting the foregoing, the following dates are amended: In Section 4B of the Agreement, the date “March 31” is amended to “June 30.” In Section 5D(iii) of the Agreement, the
date “September 30” is amended to “March 31.” In Sections 5A(iii), 5D(iii), and 7B(i) of the Agreement, the date “October 15” is amended to “April 15.” These amendments supersede the corrections
made in the First Amendment. 
 4. Monthly Reports. Section 5D(i) of the Agreement is amended to add
the following language at the conclusion of the last sentence thereof: 
 In addition to the quarterly reports required
hereunder, Licensee shall provide Licensor with monthly reports containing the information set forth in subsections (a), (b), and (c) above no later than thirty (30) days after conclusion of each of Licensee’s fiscal months.

 5. No Further Amendment. Except as expressly set forth herein, the Agreement is not amended or modified, and
all other terms and conditions of the Agreement shall remain in Full force and effect. 
  

			
	KRAFT PIZZA COMPANY
		
	BY:	 	  

	Title:	 	  

	Date:	 	  

	
	CALIFORNIA PIZZA KITCHEN, INC.
		
	BY:	 	  

	Title:	 	  

	Date:	 	  

  

 *** Certain confidential information contained in this document, marked with 3 asterisks, has been omitted
and filed separately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Act of 1934, as amended. 

 THIRD AMENDMENT TO TRADEMARK LICENSE AGREEMENT 
 This Third Amendment (the “Third Amendment”) to The Trademark License Agreement entered into as of the 30th
day of October 1997 (the “Agreement”) by and between Kraft Pizza Company (“Kraft”) and California Pizza Kitchen, Inc. (“CPK”) is entered into as of the 1st day of July 2004 (the “Effective Date”). Terms appearing in capital letters in this Amendment shall have the
meaning set forth in the Agreement unless they are otherwise defined herein. 
 WITNESS, CPK has licensed Kraft to sell the
Licensed Products in the Licensed Channel, and 
 WHEREAS, CPK and Kraft desire to amend the Agreement in order to
(a) revise certain terms of the Agreement relating to the Royalty Shortfall Threshold and (b) further Define dates of the Agreement in conformance with Kraft’s fiscal year. 
 NOW, THEREFORE, the parties agree to as follows: 
  

	 	1.	Years. The definition of “Year” is amended to Include the following: 

 “Year 7, 8, 9, 10, 11, etc.” shall be defined as December 26, 2004 through December 31, 2005; January 1,
2006 through December 30, 2006; December 31, 2006 through December 29, 2007; December 30, 2007 through December 27, 2008; December 28, 2008 through December 26, 2009; etc., determined in accordance
with Licensee’s fiscal year. 
  

	 	2.	Royalty and Other Considerations. Section 5.A.iii is hereby amended to read in its entirety: 

 “Licensor agrees that Licensee may pay the Royalty Shortfall for Year 6. Licensee may not, without Licensors prior
approval, pay the Royalty Shortfall Payment for any succeeding Year. Approval must be sought by Licensee no later than seven months before the end of any Year. In any succeeding Year, once such approval is given and the appropriate Royalty Shortfall
Payment is received by Licensor by January 31st of
the following year, Licensor may not terminate without cause. Absent such approval, or in the event such approval is given but the Royalty Shortfall Payment is not received by Licensor by January 31st of following year, Licensor may terminate without cause. In the
event such approval is given but the Royalty Shortfall Payment is not received by Licensor by January 3lst of the following year, and Licensor decides to terminate without cause, the usual notice period of Section 4.B.
of the Agreement shall be replaced by 30 days. 

	 	3.	No Further Amendments. Except as expressly set forth herein, the Agreement is not Amended or modified, and all other terms and conditions shall remain in full
force and effect. 

  

									
	KRAFT PIZZA COMPANY	 		 	CALIFORNIA PIZZA KITCHEN, INC.
					
	By:	 	  
	 		 	By:	 	  

	Title:	 	  
	 		 	Title:	 	  

	Date:	 	  
	 		 	Date:

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