Document:

EX-4.30

 Exhibit 4.30 

LOAN AGREEMENT 
 This LOAN
AGREEMENT (this “Agreement”), dated August 25, 2016, is made in Beijing, the People’s Republic of China (“PRC”) by and among: 

Lender: Beijing Jingdong Century Trade Co., Ltd., with registered address at Room B168, Building 2, No. 99, Kechuang 14 Street, Beijing
Economic and Technological Development Zone, Beijing; 
 And 

Borrowers: 
 Richard Qiangdong Liu; 

Pang Zhang; 
 Yayun Li 

(In this Agreement, the Lender and the Borrowers are individually referred to as a “Party”, collectively the “Parties”) 

NOW, THEREFORE, the Parties hereby agree as follows through friendly negotiations: 
  

	1.	 Loan 

  

	 	1.1	 Subject to the terms and conditions of this Agreement, the Lender agrees to provide a loan at an aggregate
amount of one million (¥1,000,000.00) (the “Loan”) to the Borrowers, which Loan will be provided by Richard Qiangdong Liu, Pang Zhang and Yayun Li at the amount of RMB four hundred and fifty thousand (¥450,000.00), RMB two
hundred and fifty thousand (¥250,000.00) and RMB three hundred thousand (¥300,000.00), respectively. 

  

	 	1.2	 It is confirmed that the Lender has provided, and the Borrowers have received, the full amount of the Loan upon
execution of this Agreement. 

  

	 	1.3	 The Borrowers agree to use the Loan to pay for their investment in the registered capital of Beijing Jiasheng
Investment Management Co., Ltd., or the Borrower Company, and, unless with prior written consent of the Lender, will not use the Loan for any other purpose, or transfer or pledge its shares or other interests in the Borrower Company to any
third party. 

  

	 	1.4	 The Borrowers confirm that they have received the Loan upon execution of this Agreement and used the Loan to
pay for their investment in the Registered Capital of the Borrower Company. 

	 	1.5	 It is confirmed that the Lender will not charge any interest upon the Loan, unless otherwise provided herein.

  

	2.	 Term of Loan 

  

	 	2.1	 The term of the Loan hereunder shall be ten (10) years from the date when the Borrowers actually receive
all or any part of the Loan. Unless otherwise indicated by the Lender prior to its expiration, the term of the Loan will be automatically extended for another ten (10) years, and so forth thereafter. 

 

	 	2.2	 During the term or any extended term of the Loan, the Loan will become immediately due and payable by the
Borrowers pursuant to the terms of this Agreement if: 

  

	 	(1)	 The Borrowers die or become a person incapacitated or with limited capacity for civil acts;

  

	 	(2)	 The Borrowers resign or are dismissed by the Lender, the Borrower Company or any affiliate of the Lender;

  

	 	(3)	 The Borrowers commit a crime or are involved in a crime; 

 

	 	(4)	 Any third party pursue any claim of more than RMB 100,000 against any of the Borrowers and the Lender has
reasonable ground to believe that the Borrowers will not be capable to pay for such claim; 

  

	 	(5)	 The Lender decides to perform the Exclusive Purchase Option Agreement (as defined below) when foreign
enterprises are allowed to control or wholly own the Borrower Company under applicable PRC laws; 

  

	 	(6)	 The Borrowers fail to comply with or perform any of their commitments or obligations under this Agreement (or
any other agreement between them and the Lender), and further fails to remedy such breach within 30 business days upon its occurrence; and 

  

	 	(7)	 This Agreement, the Equity Pledge Agreement, or the Exclusive Purchase Option Agreement is terminated or held
invalid by any court for any reason other than the Lender’s. 

  

	3.	 Repayment of Loan 

 

	 	3.1	 The Lender and the Borrowers agree and confirm that the Loan will be repaid in the following manner only: the
Borrowers will transfer all of their equity interests in the Borrower Company to the Lender or any legal or natural person designated by the Lender pursuant to requirements from the Lender. 

 

	 	3.2	 The Lender and the Borrowers agree and confirm that to the extent permitted by the laws, the Lender has the
right but no obligation to purchase or designate any legal or natural person designated by it to purchase all or any part of the equity interests in the Borrower Company from the Borrowers at the price set forth under the Exclusive Purchase Option
Agreement. 

  
 2 

	 	3.3	 It is agreed and confirmed by the Parties that the Borrowers shall be deemed to have fulfilled their repayment
obligations hereunder only after both of the following conditions have been satisfied. 

  

	 	(1)	 The Borrowers have transferred all of their equity interests in the Borrower Company to the Lender and/or their
designated person; and 

  

	 	(2)	 The Borrowers have repaid to the Lender all of the transfer proceeds or an amount equivalent to the maximum
amount permitted by the laws. 

  

	 	3.4	 The Loan will be deemed as a zero interest loan if the price to transfer the equity interests in the Borrower
Company to the Lender from the Borrowers concluded by the Parties under this Agreement any other related agreements is equal or less than the amount of the Loan. Under such circumstance, the Borrowers are not required to repay any remaining
amount of and/or any interest upon the Loan; provided, however, that if the equity interest transfer price exceeds the amount of the Loan, the exceeding amount will be deemed as the interest upon the Loan (calculated by the highest interest
permitted by the PRC laws) and financing cost thereof. 

  

	 	3.5	 Notwithstanding anything to the contrary, if the Borrower Company goes bankruptcy, dissolution or is ordered
for closure during the term or extended term of this Agreement, and Borrowers will liquidate the Borrower Company according to laws and all of the proceeds from such liquidation will be used to repay the principal, interest (calculated by the
highest interest permitted by the PRC laws) and financing cost of the Loan. 

  

	4.	 Obligations of the Borrowers 

 

	 	4.1	 The Borrowers will repay the Loan according to the provisions of this Agreement and requirements from the
Lender. 

  

	 	4.2	 The Borrowers will enter into an Equity Pledge Agreement (the “Equity Pledge Agreement”) with
the Lender and the Borrower Company, whereby the Borrowers agree to pledge all of their equity interests in the Borrower Company to the Lender. 

  

	 	4.3	 The Borrowers will enter into an Exclusive Purchase Option Agreement (the “Exclusive Purchase Option
Agreement”) with the Lender and the Borrower Company, whereby the Borrowers will to the extent permitted by the PRC laws grant an irrevocable and exclusive purchase option for the Lender to purchase all or any part of the equity interest in
the Borrower Company from the Borrowers. 

  
 3 

	 	4.4	 The Borrowers will perform their obligations under this Agreement, the Equity Pledge Agreement and the
Exclusive Purchase Option Agreement, and provide support for the Lender to complete all filings, approvals, authorizations, registration and other government procedures necessary to perform such agreements. 

 

	 	4.5	 The Borrowers will sign an irrevocable power of attorney authorizing a person designated by the Lender to
exercise on its behalf all of its rights as the shareholder of the Borrower Company. 

  

	5.	 Representations and Warranties 

 

	 	5.1	 The Lender represents and warrants to the Borrowers that from the date of this Agreement until termination
hereof: 

  

	 	(1)	 It is a wholly foreign-owned company duly incorporated and validly existing under the laws of the PRC;

  

	 	(2)	 It has the power and receives all approvals and authorities necessary and appropriate to execute and perform
this Agreement. Its execution and performance of this Agreement are in compliance with its articles of association or other organizational documents; 

  

	 	(3)	 None of its execution or performance of this Agreement is in breach of any law, regulation, government
approval, authorization, notice or any other government document, or any agreement between it and any third party or any covenant issued to any third party; and 

 

	 	(4)	 This Agreement, once executed, becomes legal, valid and enforceable obligations upon the Lender.

  

	 	5.2	 The Borrowers represent and warrant that from the date of this Agreement until termination hereof:

  

	 	(1)	 They are fully capable to conduct civil acts; 

 

	 	(2)	 The Borrower Company is a limited liability company incorporated and validly existing under the PRC laws, and
the Borrowers are the legal owners of the Borrower Equity; 

  

	 	(3)	 None of their execution or performance of this Agreement is in breach of any law, regulation, government
approval, authorization, notice or any other government document, or any agreement between them and any third party or any covenant issued to any third party; 

 

	 	(4)	 This Agreement, once executed, becomes legal, valid and enforceable obligations upon the Borrowers;

  
 4 

	 	(5)	 They have paid the full investment relating to the Borrower Equity according to law, and received a
verification report for such payment from a qualified accounting firm; 

  

	 	(6)	 Except for those provided under the Equity Pledge Agreement, they create no mortgage, pledge or any other
security upon the Borrower Equity, provides no offer to any third party to transfer the Borrower Equity, make no covenant regarding any offer to purchase the Borrower Equity from any third party, or enter into any agreement with any third party to
transfer the Borrower Equity; 

  

	 	(7)	 There is no existing or potential dispute, suit, arbitration, administrative proceeding or any other legal
proceeding in which the Borrowers and/or the Borrower Equity is involved; and 

  

	 	(8)	 The Borrower Company has completed all government approvals, authorizations, licenses, registrations and
filings necessary to conduct its businesses and own its assets. 

  

	6.	 Covenants from the Borrowers 

 

	 	6.1	 The Borrowers covenant in their capacity of the shareholders of the Borrower Company that during the term of
this Agreement they will procure the Borrower Company: 

  

	 	(1)	 without prior written consent from the Lender, not to supplement, amend or modify its articles of association,
or increase or decrease its registered capital, or change its capital structures of the Company; 

  

	 	(2)	 to maintain its existence, prudently and effectively operate its businesses and deal with its affairs in line
with fair financial and business standards and customs; 

  

	 	(3)	 without prior written consent from the Lender, not to sell, transfer, pledge or otherwise dispose any legal or
beneficial interest of any of its assets, businesses or income, or allow creation of any other security interests thereupon; 

  

	 	(4)	 without prior written consent from the Lender, not to incur, inherit, guarantee or allow the existence of any
debt, except for (i) any debt incurred during its ordinary course of business rather than from borrowing; and (ii) any debt which has been disclosed to and obtained the written consent from The Lender; 

 

	 	(5)	 to always conduct its business operations in ordinary course to maintain the value of its assets;

  
 5 

	 	(6)	 without prior written consent from the Lender, not to enter into any material agreement other than those
executed in its ordinary course of business; 

  

	 	(7)	 not to provide any loan or credit to any party without prior written consent from the Lender;

  

	 	(8)	 to provide any and all information regarding its operations and financial conditions at the request from the
Lender; 

  

	 	(9)	 to buy and maintain requisite insurance policies from an insurer acceptable to the Lender, the amount and type
of which will be the same with those maintained by the companies having similar operations, properties or assets in the same region; 

  

	 	(10)	 without prior written consent from the Lender, not to combine, merge with, acquire or make investment to any
person; 

  

	 	(11)	 to immediately notify the Lender of any actual or potential litigation, arbitration or administrative
proceeding regarding its assets, business and income; 

  

	 	(12)	 to execute any document, conduct any action, and make any claim or defense necessary or appropriate to maintain
its ownership of all of its assets; 

  

	 	(13)	 without prior written consent from the Lender, not to distribute any dividend or bonus to any of its
shareholders; 

  

	 	(14)	 to appoint any person nominated by the Lender or the parent of the Lender to its board at the request of the
Lender; and 

  

	 	(15)	 to strictly comply with the provisions of the Exclusive Purchase Option Agreement, and not to make any act or
omission which may affect its validity and enforceability. 

  

	 	6.2	 The Borrowers covenant during the term of this Agreement: 

 

	 	(1)	 except those provided under the Equity Pledge Agreement and without prior written consent from the Lender, not
to sell, transfer, pledge or otherwise dispose any legal or beneficial interest of the Borrower Equity, or allow creation of any other security interests thereupon; 

 

	 	(2)	 to procure the shareholders of the Borrower Company not to approve any sale, transfer, pledge or otherwise
disposal of any legal or beneficial interest of the Borrower Equity, or creation of any other security interests thereupon without prior written consent from the Lender, except to the Lender or its designated person; 

  
 6 

	 	(3)	 to procure the shareholders of the Borrower Company not to approve its merger or association with, or
acquisition of or investment in any person without prior written consent from the Lender; 

  

	 	(4)	 to immediately notify the Lender of any actual or potential litigation, arbitration or administrative
proceeding regarding the Borrower Equity; 

  

	 	(5)	 to execute any document, conduct any action, and make any claim or defense necessary or appropriate to maintain
its ownership of the Borrower Equity; 

  

	 	(6)	 not to make any act and/or omission which may affect any asset, business or liability of the Borrower Company
without prior written consent from the Lender; 

  

	 	(7)	 to appoint any person nominated by the Lender or the parent of the Lender to the board of the Borrower Company
at the request of the Lender; 

  

	 	(8)	 to the extent permitted under the PRC laws and at the request of the Lender at any time, to transfer
unconditionally and immediately all of the equity interests owned by the Borrowers to the Lender or any person designated by it, and procure any other shareholder of the Borrower Company to waive the right of first refusal regarding such equity
interests; 

  

	 	(9)	 to the extent permitted under the PRC laws and at the request of the Lender at any time, to procure any other
shareholder of the Borrower Company to transfer unconditionally and immediately all of the equity interests owned by such shareholder to the Lender or any person designated by it, and the Borrowers hereby waive their right of first refusal regarding
such equity interests; 

  

	 	(10)	 if the Lender purchases the Borrower Equity from the Borrowers pursuant to the Exclusive Purchase Option
Agreement, to use the price of such purchase to repay the Loan to the Lender on priority; and 

  

	 	(11)	 to strictly comply with the provisions of this Agreement, the Equity Pledge Agreement and the Exclusive
Purchase Option Agreement, perform its obligations under each of such agreements, and not to make any act or omission which may affect the validity and enforceability of each of such agreements. 

 

	7.	 Liabilities for Breach of Contract 

 

	 	7.1	 If any party (“Defaulting Party”) breaches any provision of this Agreement, which causes
damage to the other party (“Non-defaulting Party”), the Non-defaulting Party could notify the Defaulting Party in writing and request it to rectify and
correct such breach of contract; if the Defaulting Party fails to take any action satisfactory to the Non-defaulting Party to rectify and correct such breach within fifteen (15) working days upon the
issuance of the written notice by the Non-defaulting Party, the Non-defaulting Party may immediately take the actions pursuant to this Agreement or take other remedies
in accordance with laws. 

  
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	 	7.2	 If the Borrowers fail to repay the Loan pursuant to the terms under this Agreement, they will be liable for a
penalty interest accrued upon the amount due and payable at a daily interest rate of 0.02% until the Loan as well as any penalty interest and any other amount accrued thereupon are fully repaid by the Borrowers. 

 

	8.	 Notices 

Notices or other communications required to be given by any Party pursuant to this Agreement shall be made in writing and delivered personally
or sent by mail or facsimile transmission to the addresses of the other Parties set forth below or other designated addresses notified by such other Parties to such Party from time to time. The date when the notice is deemed to be duly served shall
be determined as the follows: (a) a notice delivered personally is deemed duly served upon the delivery; (b) a notice sent by mail is deemed duly served on the seventh (7th) day after the date when the air registered mail with postage
prepaid has been sent out (as is shown on the postmark), or the fourth (4th) day after the delivery date to the internationally recognized courier service agency; and (c) a notice sent by facsimile transmission is deemed duly served upon the
receipt time as is shown on the transmission confirmation of relevant documents. 
 If to the Lender: Beijing Jingdong Century Trade
Co., Ltd. 
  

			
	Address:	  	***
		  	***
	Phone:	  	***
	Fax:	  	***
	Attention:	  	***

 If to the Borrowers: 

 

			
	Richard Qiangdong Liu
		
	Address:	  	***
		  	***
	Phone:	  	***
	Fax:	  	***
	
	Pang Zhang
		
	Address:	  	***
		  	***
	Phone:	  	***
	Fax:	  	***
	
	Yayun Li
		
	 Address:
	  	 ***

		  	 ***

	 Phone:
	  	 ***

	 Fax:
	  	 ***

  
 8 

	9.	 Confidentiality 

All Parties acknowledge and confirm that any oral or written materials exchanged by and between the Parties in connection with this Agreement
are confidential. All Parties shall keep in confidence all such information and not disclose it to any third party without prior written consent from other Parties unless: (a) such information is known or will be known by the public (except by
disclosure of the receiving party without authorization); (b) such information is required to be disclosed in accordance with applicable laws or rules or regulations; or (c) if any information is required to be disclosed by any party
to its legal or financial advisor for the purpose of the transaction of this Agreement, such legal or financial advisor shall also comply with the confidentiality obligation similar to that stated hereof. Any disclosure by any employee or
agency engaged by any Party shall be deemed the disclosure of such Party and such Party shall assume the liabilities for its breach of contract pursuant to this Agreement. This Article shall survive expiration or termination of this Agreement.

  

	10.	 Applicable Law and Dispute Resolution 

 

	 	10.1	 The formation, validity, performance and interpretation of this Agreement and the disputes resolution under
this Agreement shall be governed by the PRC laws. 

  

	 	10.2	 The Parties shall strive to settle any dispute arising from or in connection with this Agreement through
friendly consultation. In case no settlement can be reached through consultation within thirty (30) days after the request for consultation is made by any Party, any Party can submit such matter to China International Economic and Trade
Arbitration Commission for arbitration in accordance with its then effective rules. The arbitration shall take place in Beijing. The arbitration award shall be final and binding upon all the Parties. 

 

	11.	 Miscellaneous 

 

	 	11.1	 The headings contained in this Agreement are for the convenience of reference only and shall not be used to
interpret, explain or otherwise affect the meaning of the provisions of this Agreement. 

  

	 	11.2	 This Agreement shall be effective as of the date of its execution. The Parties agree and confirm that the
effect of this Agreement shall retrospect to August 25, 2016. Once effective, this Agreement will replace the Original Loan Agreement and expire until the Parties have performed their respective obligations under this Agreement.

  
 9 

	 	11.3	 The Parties agree to promptly execute any document and take any other action reasonably necessary or advisable
to perform provisions and purpose of this Agreement. 

  

	 	11.4	 The Parties confirm that this Agreement shall, upon its effectiveness, constitute the entire agreement and
common understanding of the Parties with respect to the subject matters herein and fully supersede all prior verbal and/or written agreements and understandings with respect to the subject matters herein. 

 

	 	11.5	 The Parties may amend and supplement this Agreement in writing. Any amendment and/or supplement to this
Agreement by the Parties is an integral part of and has the same effect with this Agreement. 

  

	 	11.6	 This Agreement shall be binding upon and for the benefit of all the Parties hereto and their respective
inheritors, successors and the permitted assigns. 

  

	 	11.7	 Any Party’s failure to exercise the rights under this Agreement in time shall not be deemed as its waiver
of such rights and would not affect its future exercise of such rights. 

  

	 	11.8	 If any provision of this Agreement is held void, invalid or unenforceable by a court of competent jurisdiction,
governmental agency or arbitration authority, the validity, legality and enforceability of the other provisions hereof shall not be affected or impaired in any way. The Parties shall cease performing such void, invalid or unenforceable provisions
and revise such void, invalid or unenforceable provisions only to the extent closest to the original intention thereof to recover its validity or enforceability for such specific facts and circumstances. 

 

	 	11.9	 Unless with prior written consent from the Lender, the Borrowers may not assign any of their rights and
obligations under this Agreement to any third party. 

  

	 	11.10	 This Agreement is made in three (3) originals with each Party holding one (1) original. Each
original has the same effect. 

 (No text below) 

  
 10 

 (Signature Page) 

IN WITNESS THEREOF, each Party has signed or caused its legal representative to sign this Agreement as of the date first written above. 

 

			
	Party A: Beijing Jingdong Century Trade Co., Ltd.
	
	 /s/ Beijing Jingdong Century Trade Co., Ltd.

	(Seal of Beijing Jingdong Century Trade Co., Ltd.)
		
	By:	 	 /s/ Richard Qiangdong Liu

	
	Party B:
	
	Richard Qiangdong Liu
		
	By:	 	 /s/ Richard Qiangdong Liu

	
	Pang Zhang
		
	By:	 	 /s/ Pang Zhang

	
	Yayun Li
		
	By:	 	 /s/ Yayun Li

  
 11 

 Schedule A 

The following schedule sets forth information about the loan agreements substantially in form as this exhibit that the Registrant entered into with certain
other Chinese variable interest entities. Other than the information set forth below, there is no material difference between such other agreements and this exhibit. 
  

									
	 VIE
	 	 Executing Parties
	 	 Loan Amount
	 	 Effective Date
	 	 Execution Date

	Beijing Yuanyi Freight Forwarding Co., Ltd.	 	 Lender: Beijing Jingdong Century Trade Co., Ltd.
  

Borrowers: Richard Qiangdong Liu, Yayun Li and Pang Zhang
	 	Amount: an aggregate of RMB3,000,000.00 lent to the Borrowers, of which RMB 1,350,000.00 will be provided to Richard Qiangdong Liu, RMB 900,000.00 will be provided to Yayun Li and RMB 750,000 will be provided to Pang Zhang	 	January 5, 2017	 	January 5, 2017
					
	Jiangsu Jingdong Bangneng Investment Management Co., Ltd.	 	 Lender: Beijing Jingdong Century Trade Co., Ltd.
  

Borrowers: Richard Qiangdong Liu, Yayun Li and Pang Zhang
	 	Amount: an aggregate of RMB80,000,000.00 lent to the Borrowers, of which RMB 36,000,000.00 will be provided to Richard Qiangdong Liu, RMB 20,000,000.00 will be provided to Pang Zhang and RMB 24,000,000 will be provided to Yayun
Li.	 	September 8, 2016	 	September 8, 2016
					
	Suqian Limao Donghong Investment Management Co., Ltd.	 	 Lender: Suqian Yitong Information Technology Co., Ltd.
  

Borrowers: Richard Qiangdong Liu and Yayun Li
	 	Amount: an aggregate of RMB1,000,000.00 lent to the Borrowers, of which RMB 620,000.00 will be provided to Richard Qiangdong Liu and RMB 380,000.00 will be provided to Yayun Li.	 	December 28, 2016	 	December 28, 2016
					
	Beijing Andist Technology Co., Ltd.	 	 Lender: Beijing Jingdong Century Trade Co., Ltd.
  

Borrowers: Richard Qiangdong Liu, Yayun Li and Pang Zhang
	 	Amount: an aggregate of RMB2,000,000.00 lent to the Borrowers, of which RMB 900,000.00 will be provided to Richard Qiangdong Liu, RMB 500,000.00 will be provided to Pang Zhang and RMB 600,000 will be provided to Yayun Li.	 	December 1, 2016	 	December 1, 2016
					
	Shanghai Jingdong Cai’ao E-commercial Co., Ltd.	 	 Lender: Beijing Jingdong Century Trade Co., Ltd.
  

Borrowers: Richard Qiangdong Liu, Yayun Li and Pang Zhang
	 	Amount: an aggregate of RMB1,000,000.00 lent to the Borrowers, of which RMB 4,500,000.00 will be provided to Richard Qiangdong Liu, RMB 2,500,000.00 will be provided to Pang Zhang and RMB 3,000,000 will be provided to Yayun Li.	 	December 20, 2016	 	December 20, 2016
					
	Suzhou Guanyinghou Media Technology Co., Ltd.	 	 Lender: Suqian Daxi Information Technology Co., Ltd.
  

Borrower: Qian Yang
	 	Amount: an aggregate of RMB10,000,000.00 lent to Qian Yang.	 	December 11, 2017	 	December 11, 2017
					
	Beijing JPT E-Commerce Co., Ltd.	 	 Lender: Beijing QGX Information Technology Co., Ltd.
  

Borrowers: Richard Qiangdong Liu, Yayun Li and Pang Zhang
	 	Amount: an aggregate RMB 10,000,000 lent to the Borrowers, of which RMB4,500,000 will be provided to Richard Qiangdong Liu, RMB3,000,000 will be provided to Yayun Li and RMB2,500,000 will be provided to Pang Zhang.	 	March 28, 2018	 	March 28, 2018
					
	Jingdong Cloud Computing Co., Ltd.	 	 Lender: Jingdong Longyun Technology Co., Ltd.
  

Borrowers: Richard Qiangdong Liu, Yayun Li and Pang Zhang
	 	Amount: an aggregate RMB 50,000,000 lent to the Borrowers, of which RMB22,500,000 will be provided to Richard Qiangdong Liu, RMB15,000,000 will be provided to Yayun Li and RMB12,500,000 will be provided to Pang Zhang.	 	November 29, 2018	 	November 29, 2018

  
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	 VIE
	 	 Executing Parties
	 	 Loan Amount
	 	 Effective Date
	 	 Execution Date

					
	Suqian Jiantong Enterprise Management Co., Ltd.	 	 Lender: Suqian Daxi Information Technology Co., Ltd.
  

Borrowers: Xinshi Wang, Suzhou Guanyinghou Media Technology Co., Ltd.
	 	Amount: an aggregate amount of RMB10,010,000, of which RMB10,000,000 will be provided Suzhou Guanyinghou Media Technology Co., Ltd. and RMB10,000 will be provided to Xinshi Wang	 	April 18, 2019	 	April 18, 2019

  
 13EX-4.44

 Exhibit 4.44 

AGREEMENT ON SUBSCRIBING SHARES 

OF 
 JINGDONG DIGITS
TECHNOLOGY HOLDING CO., LTD. 
  
  

by and between 
 Suqian
Juhe Digital Enterprise Management Co., Ltd. 
 and 

Jingdong Digits Technology Holding Co., Ltd. 
  

 
  

 THIS AGREEMENT ON SUBSCRIBING SHARES OF JINGDONG DIGITS TECHNOLOGY HOLDING CO., LTD. (this
“Agreement”), dated as of June 25, 2020, is made and entered into by and between the following parties in Beijing, the People’s Republic of China (“PRC”, which, for the purpose of this Agreement, excludes Hong
Kong Special Administrative Region, Macao Special Administrative Region, and Taiwan Region): 
  

	A.	 Jingdong Digits Technology Holding Co., Ltd., a limited liability company registered under the laws of the PRC,
with its registered address at Room 221, F/2, Block C, No. 18, Kechuang 11 Street, Beijing Economic and Technological Development Zone, Beijing, PRC (“JD Digits” or the “Company”). 

 

	B.	 Suqian Juhe Digital Enterprise Management Co., Ltd., a limited liability company registered under the laws of
the PRC, with its registered address at Room 206, Building #2, JD Cloud East China Data Center, Hubin New Area, Suqian City (the “Subscriber”). 

The Company and Subscriber hereto are referred to individually as a “Party” and collectively as the “Parties”. 

WHEREAS 
  

	 	1.	 JD Digits is a limited liability company duly organized and validly existing under the laws of the PRC, with
the current registered capital of RMB 3,060,813,142. Now, JD Digits is intended to conduct This Transaction and agrees that the Subscriber subscribes the additional shares after being approved by the board of directors and shareholders’
meeting. 

  

	 	2.	 JD Group entered into the FRAMEWORK AGREEMENT on March 1, 2017 with JD Digits and other related entities,
which stipulates JD Group’s rights to share profits of JD Digits. The FRAMEWORK AGREEMENT is to be terminated by related parties through the Termination Agreement signed on the same date as this Agreement. JD.com, Inc. desires to acquire JD
Digits’ shares by the Subscriber’s contribution of RMB1,781,357,008, and control a total of 1,781,357,008 shares of JD Digits through This Transaction. 

 

	 	3.	 The Subscriber desires to subscribe for JD Digits’ shares according to the terms and conditions contained
herein (the “Share Subscription”).  

  
 1 

 NOW, THEREFORE, in consideration of the foregoing and mutual agreements and
commitments stated hereafter, the Parties hereby agree as follows: 
 Article I Definitions 

 

	1.1	 For the purpose of the Agreement, the following terms used herein shall have the following meanings:

  

	 	(1)	 “This Transaction” means the Share Subscription stipulated by the Parties herein.

  

	 	(2)	 “Law” means the laws, regulations, ordinances, provisions, rules, criterions, orders, specifications
or normative documents of China or other jurisdictions. 

  

	 	(3)	 “Register of shareholders” means the register shareholders in the form shown in Schedule B herein.

  

	 	(4)	 “RMB” means the lawful money of the PRC. 

 

	 	(5)	 “Business secret” means the trade secrets, software programs and data, proprietary technology, and
other confidential or proprietary technology, business and other materials, including manufacturing and production techniques and know-how, research and development materials, technologies, drawings,
specifications, designs, plans, schemes, technical data, financial, marketing and business data, pricing and cost data, business and marketing plans, customer and supplier lists and materials, and all rights to restrict the use or disclosure of the
foregoing in any jurisdiction. 

  

	 	(6)	 “Tax” or “Taxes” means any and all taxes, charges, levies, tax payments, duties and other
fees (including any and all interests, fines, additional taxes and additions imposed thereon or with respect thereto) imposed by any government or tax authority, including but not limited to the taxes or other charges on income, franchise,
accidental income or other profits, gross income, property, sales, use, salary, employment, social security, and unemployment compensation; the taxes or other charges related to consumption, withholding, transfer, value added or business; the
license, registration and document charges; duties, tax payments and similar charges. 

  

	 	(7)	 “Government authority” means any central or local government, regulatory or administrative agency,
department or committee, or any court, tribunal and other judicial or arbitral institution of China or other countries. 

  
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	 	(8)	 “Written notice” means the notice in the form of contract, letter and data message (including
telegram, telex, fax, electronic data exchange and e-mail), which can tangibly express the contents contained therein. 

 

	1.2	 Interpretation 

In this Agreement, unless the context otherwise requires: 

References to Articles and Schedules herein are references to articles, clauses and schedules of this Agreement. Unless otherwise stated, these
articles, schedules and recitals shall be deemed as an integral part of the Agreement; 
  

	 	(1)	 Headings of provisions of this Agreement are for convenience of reference only and shall not be deemed to limit
or otherwise affect the interpretation of the text hereof; 

  

	 	(2)	 “Include”, “includes” and “including” herein shall be deemed to be followed by
“without limitation” whether or not they are in fact followed by such words; 

  

	 	(3)	 The words “herein”, “hereof,” “hereunder” and other words of similar import refer
to this Agreement as a whole and not to any particular provision; 

  

	 	(4)	 Any laws defined or mentioned in this Agreement or in any agreement or document referenced herein refer to the
laws revised, amended, or supplemented from time to time, including the subsequent laws replacing the original one; 

  

	 	(5)	 References to the subject refer to its permitted successors and assignees. 

Article II Share Subscription 
  

	2.1	 Share Subscription 

  

	 	(1)	 The Parties confirm that the Company has a total of 3,060,813,142 shares before This Transaction and plans to
issue 1,781,357,008 new shares. According to terms and conditions herein, the Parties agree that the Subscriber contributes RMB 1,781,357,008 (the “Share Subscription Payment”) in monetary as the consideration for subscription of
1,781,357,008 shares issued by the Company in This Transaction (the “Subject Shares”) at the price of RMB 1.00 per share. 

  
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	 	(2)	 The Subscriber shall pay the Share Subscription Payment in the amount confirmed in the written notice (see
Schedule A) in cash to the designated account of the Company within fifteen (15) days after receiving such written notice or other time as agreed by the Company in written, provided that the conditions for Share Subscription as agreed in the
Article 4.2 are met. 

  

	2.2	 Register of shareholders and change in industrial and commercial registration 

 

	 	(1)	 The Company shall provide the following documents to the Subscriber on the day when the Subscriber fulfills its
obligations under Item (2), Article 2.1 of this Agreement: 

  

	 	(i)	 Register of shareholders (see Schedule B); 

 

	 	(ii)	 Registered share (as proof of ownership); 

 

	 	(iii)	 Letter of consent issued by the ultimate controller on waiving its preemptive right to the Subject Shares;

  

	 	(iv)	 New articles of association or amendment to the articles of association reviewed and approved by the Company
for This Transaction. 

  

	 	(2)	 The Company shall handle the industrial and commercial registration/filing of changes about the increase of
registered capital and amendments to articles of association related to This Transaction within thirty (30) days after the Subscriber fulfills its obligations under Item (2), Article 2.1 of this Agreement. 

 

	2.3	 Closing of Share Subscription 

According to terms and conditions herein, the “Closing Date of Share Subscription” means the date when the Subscriber makes
payment as agreed in Item (2), Article 2.1 of this Agreement, and the Company issues the register of shareholders to the Subscriber (subject to the time on the register of shareholders). The Subscriber becomes a shareholder of the Company, enjoys
corresponding rights, and assumes relevant obligations of shareholder from the Closing Date of Share Subscription. 
 Article III
Representations and Warranties 
  

	3.1	 Further measures 

  
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	 	(1)	 The Parties hereto shall make all reasonable efforts to take or prompt others to take all necessary and
appropriate or requisite measures, handle or prompt others to handle all relevant matters under this Agreement, sign and deliver all necessary documents and materials according to the laws and regulations, so as to implement provisions herein and
complete This Transaction stipulated in this Agreement. 

  

	 	(2)	 The Parties further confirms that on the date of signing this Agreement, the Company will sign an agreement
with JD.com, Inc. according to Schedule C. 

  

	3.2	 Warranties and commitments of the Company 

 

	 	(1)	 The Company warrants that it is a legal entity duly organized and validly existing with the subject
qualification to execute this Agreement and fulfill its obligations hereunder, that it has obtained all the required authorities or approvals at the present stage (including approvals for signing this Agreement and fulfilling its obligations
hereunder), and that this Agreement is the true expression of its intention; 

  

	 	(2)	 The Company will properly handle any outstanding matters related to or arising from the execution and
performance of this Agreement with the Subscriber according to the relevant laws and regulations. 

  

	3.3	 Warranties and commitments of the Subscriber 

 

	 	(1)	 The Subscriber warrants that it is a legal entity duly organized and validly existing with the subject
qualification to execute this Agreement and fulfill its obligations hereunder, that it has obtained all the required authorities or approvals at the present stage, and that this Agreement is the true expression of its intention;

  

	 	(2)	 The Subscriber will pay the Share Subscription Payment in full and on time according to this Agreement.

 Article IV Prerequisites for Share Subscription 

 

	4.1	 Prerequisites for the Company’s performance of Article 2.2 herein and other obligations hereunder

 With regard to the Company, the prerequisites for This Transaction (including but not limited to matters set forth in
Article 2.2) are as follows, which shall be satisfied on or before the Closing Date of Share Subscription: 

  
 5 

	 	(1)	 The board of directors and shareholders’ meeting of the Company have reviewed and approved proposals
regarding This Transaction, and the amendments to the articles of associations related to This Transaction. 

  

	 	(2)	 The Subscriber has signed and delivered the transaction documents (this Agreement) to the Company.

  

	 	(3)	 The warranties and commitments of the Subscriber herein are true and accurate when made and as of the Closing
Date of Share Subscription. 

  

	4.2	 Prerequisites for the Subscriber’s performance of Article 2.1 herein and other obligations hereunder

 With regard to the Subscriber, the prerequisites for This Transaction (including but not limited to matters set forth in
Article 2.1) are as follows, which shall be satisfied on or before the Closing Date of Share Subscription, and can be waived in whole or in part at the Subscriber’s discretion: 

 

	 	(1)	 This Agreement and other agreements set forth in Schedule C have been signed by the Company; and the
SUPPLEMENTARY AGREEMENT (III) TO AGREEMENT ON INVESTMENT IN BEIJING JINGDONG FINANCIAL TECHNOLOGY HOLDING CO., LTD. has been signed by the Company, the Subscriber and other related parties. 

 

	 	(2)	 The warranties and commitments of the Company herein are true and accurate when made and as of the Closing Date
of Share Subscription. 

  

	 	(3)	 (i) The board of directors and shareholders’ meeting have reviewed and approved proposals regarding This
Transaction, the increase of registered capital and the amendments to the articles of associations related to This Transaction; (ii) This Transaction has been approved by the administrative authority. 

  
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 Article V Expenses and Taxes 

Unless otherwise agreed in this Agreement, the Parties shall bear all kinds of taxes and fees payable by each party arising from the Share Subscription, other
own expenses incurred by hiring external lawyers, auditors and investment consultants for the Share Subscription, or other expenses and taxes regulated by laws and policies. 

Article VI Liabilities for Breach of Agreement 

Where a party fails to perform or fully perform any provision hereunder (the “Defaulting Party”), the
Non-Defaulting Party shall be entitled to claim compensation for all actual losses incurred by the Defaulting Party. 

Article VII Termination 
  

	7.1	 Termination 

The rights and obligations of the Party meeting any of the following conditions shall be terminated. 

 

	 	(1)	 This Agreement may be terminated upon the unanimous consent of the Parties in writing; 

 

	 	(2)	 This Transaction has not been approved by the board of directors or the shareholders’ meeting of the
Company; 

  

	 	(3)	 The Non-Defaulting Party shall be entitled to unilaterally terminate
this Agreement and pursue the liability for any breach according to this Agreement where any party commits a breach and fails to take remedial actions within thirty (30) days after receiving the written notice requesting such rectification from
the Non-Defaulting Party, or where such party materially violates this Agreement which makes this Agreement unenforceable. 

 

	7.2	 Effectiveness of termination 

Where terminated according to Article 7.1, this Agreement shall be null, void and non-binding to any
party, save that: 
  

	 	(1)	 The Articles 8.1, 8.2, 8.9 and 8.10 shall survive; and 

 

	 	(2)	 The liability for breach of any party hereunder shall not be released by any provisions of this Agreement.

  
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 Article VIII General 

 

	8.1	 Notice 

  

	 	(1)	 All notices or written communications hereunder (including all offers, written documents or notices) shall be
made in Chinese and delivered to the corresponding party in the following ways: 

  

	 	(i)	 In person; or 

  

	 	(ii)	 Express mail; or 

  

	 	(iii)	 E-mail; or 

 

	 	(iv)	 Fax. 

  

	 	(2)	 All notices hereunder shall be deemed received: 

 

	 	(i)	 Upon the signature of the notified party on receipt or other proofs of delivery if delivered personally;

  

	 	(ii)	 Within five (5) working days after delivery if delivered by express mail; 

 

	 	(iii)	 Upon the display of sent successfully on the E-mail system if delivered
by E-mail; 

  

	 	(iv)	 The next working day following the date marked on the confirmation of the fax machine (indicating that the
complete and uninterrupted fax has been sent to the relevant fax number) if delivered by fax. 

  

	 	(3)	 The addresses shown on the signature page of this Agreement are the valid correspondence address of the
Parties; any party may notify the other party to change the correspondence address at any time as specified in Article 8.1 herein during the term of this Agreement. 

 

	8.2	 Confidentiality 

  

	 	(1)	 Any party shall keep all details of this Agreement and This Transaction, correspondences, and documents
provided hereunder confidential, and shall not disclose the aforesaid information to any party other than the signatory of this Agreement in any way for other purposes except for This Transaction, without the prior written approval of the other
party. 

  
 8 

	 	(2)	 The financial statements, contract information and technical materials related to the Company shall be kept as
business secret and shall not be disclosed to any third party. 

  

	 	(3)	 The following disclosures made for the purpose of this Agreement shall be excluded: (i) any disclosure to
the directors, officers and employees of the Parties and their affiliates who need to know about this Agreement; (ii) any disclosure made to the professional service agencies under the obligation of confidentiality of this Agreement employed by
either party, and (iii) any necessary disclosure made to relevant government departments and regulatory body (in which case, the disclosing party shall promptly notify the other party of the proposed disclosure and, to a reasonable extent,
adopt the suggestions of the other party prior to such disclosure). 

  

	8.3	 Force Majeure 

  

	 	(1)	 For the purpose of this Agreement, the force majeure event means any event that cannot be reasonably
controlled, unpredictable, or inevitable and insurmountable, which makes it objectively impossible or impractical for the affected Party to perform this Agreement in whole or in part, including but not limited to earthquakes, typhoons, epidemics,
floods, tsunami, fires, wars, strikes, riots, act of government, law change, or other unpredictable, inevitable and uncontrollable events. 

  

	 	(2)	 In case of any force majeure, the obligations of any party affected by the force majeure shall be suspended
automatically during the delay period caused by such force majeure, and fulfilled in an automatically extended period equivalent to the suspension period. The affected party shall not be liable for liability of breach. 

 

	 	(3)	 The party claiming to be affected by force majeure shall notify the other party in writing in time and provide
the other party with sufficient evidence of the occurrence and duration of force majeure within fifteen (15) working days. In addition, the claiming party shall make all reasonable efforts to eliminate the influence of such force majeure.

  

	 	(4)	 In case of force majeure, the Parties shall immediately negotiate with each other to seek a fair solution, and
make all reasonable efforts to minimize the impact of force majeure. 

  
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	8.4	 Severability 

Where any term or provision hereunder becomes invalid, illegal or unenforceable according to any law or public policy, the remaining terms and
provisions shall remain in full force, provided that the economic or legal substance of the proposed transaction hereunder is not materially adversely affected in any way. When any term or provision is deemed invalid, illegal or unenforceable, the
Parties shall negotiate in good faith to amend this Agreement, realize the original intention of the Parties possibly in an acceptable way, and complete the transaction contemplated in this Agreement as originally planned to the utmost extent. 

 

	8.5	 Entire Agreement 

This Agreement and all schedules hereto will supersede all written and oral agreements and commitments made by the Parties on the proposed
transactions herein before the signing date. 
  

	8.6	 Non-waiver 

No failure or delay by any Party in exercising any right, power or privilege hereunder shall operate as a waiver thereof. The exercising or
partial exercising of any right, power or privilege hereunder shall not prevent the exercising of such right, power or privilege again in the future. 
  

	8.7	 Amendment 

This Agreement shall not be revised or amended, unless made in written document signed by the Parties. 

 

	8.8	 Assignment and Succession 

Unless otherwise agreed in this Agreement or otherwise expressly agreed in writing by the Parties (which may be given or refused by the Parties
at their own discretion), the Subscriber shall not transfer any rights or obligations hereunder due to the implementation of laws or other reasons. This Agreement shall be binding on and exist for the benefit of the Parties and their respective
successors and assignees. 
  

	8.9	 Governing Laws 

The construction, effectiveness, interpretation, performance of this Agreement and the settlement of disputes hereunder shall be governed by
the laws of PRC. 

  
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	8.10	 Settlement of Disputes 

 

	 	(1)	 Any dispute concerning this Agreement shall be settled by the Parties through amicable negotiation. Should such
negotiation be failed, either party shall be entitled to submit the relevant dispute to China International Economic and Trade Arbitration Commission for arbitration in Beijing in accordance with its arbitration rules that in force.

  

	 	(2)	 The Parties shall continue to perform other provisions hereunder except for the disputed matters submitted for
arbitration. 

  

	8.11	 Validity 

This Agreement shall become effective from the date when the Company and the Subscriber are both stamped. Where the relevant procedures for
industrial and commercial registration of changes are required, the Parties shall separately sign any document (if any) related to the matters hereunder as required by the industrial and commercial registration authority. In case of any
contradiction or inconsistency between this Agreement and the aforesaid document, this Agreement shall prevail. 
  

	8.12	 Counterparts 

This Agreement is executed in quadruplicate, with each Party holding one copy and other copies kept by the Company for approval, registration
or filing (if necessary). 
 (Remainder of Page Intentionally Left Blank, the Signature Page and Schedules Followed) 

  
 11 

 (This page is intentionally left blank) (Signature Page to the AGREEMENT ON SUBSCRIBING SHARES OF JINGDONG
DIGITS TECHNOLOGY HOLDING CO., LTD.) 
 Company: 

Jingdong Digits Technology Holding Co., Ltd. (Official Seal) 

Legal Representative (or Authorized Representative): /s/ Authorized Signatory (Signature) 

June 25, 2020 

 (This page is intentionally left blank) (Signature Page to the AGREEMENT ON SUBSCRIBING SHARES OF JINGDONG
DIGITS TECHNOLOGY HOLDING CO., LTD.) 
 Subscriber: 

Suqian Juhe Digital Enterprise Management Co., Ltd. (Official Seal) 

Legal Representative (Signature/Seal): /s/ Authorized Signatory 

June 25, 2020

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