Document:

Exhibit 4.9

 

StartEngine Capital LLC.

 

Subscription Agreement

 

THE SECURITIES ARE BEING OFFERED PURSUANT TO SECTION 4(A)(6) OF
THE SECURITIES ACT OF 1933 (THE “ACT”) AND HAVE NOT BEEN REGISTERED UNDER THE ACT OR THE SECURITIES LAWS OF ANY STATE OR ANY
OTHER JURISDICTION. NO FEDERAL OR STATE SECURITIES ADMINISTRATOR HAS REVIEWED OR PASSED ON THE ACCURACY OR ADEQUACY OF THE OFFERING MATERIALS
FOR THESE SECURITIES. THERE ARE SIGNIFICANT RESTRICTIONS ON THE TRANSFERABILITY OF THE SECURITIES DESCRIBED HEREIN AND NO RESALE MARKET
MAY BE AVAILABLE AFTER RESTRICTIONS EXPIRE. THE PURCHASE OF THESE SECURITIES INVOLVES A HIGH DEGREE OF RISK AND SHOULD BE CONSIDERED
ONLY BY PERSONS WHO CAN BEAR THE RISK OF THE LOSS OF THEIR ENTIRE INVESTMENT WITHOUT A CHANGE IN THEIR LIFESTYLE.

 

Denim.LA, Inc.

8899 Beverly Blvd., Suite 600

West Hollywood, CA 90069

 

Ladies and Gentlemen:

 

The undersigned understands that Denim.LA, Inc., a corporation
organized under the laws of Delaware (the “Company”), is offering up to $1,070,000.00 of shares of Series CF Preferred
Stock (the “Securities”) in a Regulation Crowdfunding offering. This offering is made pursuant to the Form C, dated [DATE
OF LAUNCH] the “Form C”). The undersigned further understands that the offering is being made pursuant to Section 4(a)(6) of
the Act and Regulation Crowdfunding under the Act (“Regulation Crowdfunding”) and without registration of the Securities under
the Act.

 

1.  Subscription.

 

		(a)	Subject to the terms and conditions hereof and the provisions
of the Form C, the undersigned hereby subscribes for the Securities set forth on the signature page hereto for the aggregate
purchase price set forth on the signature page hereto, which is payable as described in Section 4 hereof. Subscriber understands
and acknowledges that the subscription may not be revoked within the 48 hour period prior to a closing (as described below) of the Offering.
The undersigned acknowledges that the Securities will be subject to restrictions on transfer as set forth in this subscription agreement
(the “Subscription Agreement”).

 

		(b)	By executing this Subscription Agreement, the undersigned (and,
if the undersigned is purchasing the Securities subscribed for hereby in a fiduciary capacity, the person or persons for whom the undersigned
is so purchasing) hereby joins as a party that is designated (a) as an “Investor” under each of (i) the Amended
and Restated Investors’ Rights Agreement to be dated as of the initial Closing, in substantially the form attached hereto as Exhibit A
(the “Investors’ Rights Agreement”), and (ii) the Amended and Restated Right of First Refusal Agreement and
Co-Sale Agreement to be dated as of the initial Closing, in substantially the form attached hereto as Exhibit B (the “First
Refusal Agreement”), and (b) as a “Rights Holder” under the Amended and Restated Voting Agreement to be dated
as of the initial Closing, in substantially the form attached hereto as Exhibit C (the “Voting Agreement”), in
each case as entered into by and among the Company, the investors in the Company’s Series Seed Preferred Stock, Series A
Preferred Stock, Series A-2 Preferred Stock and Series CF Preferred Stock and certain other stockholders of the Company. The
Investors’ Rights Agreement, First Refusal Agreement and Voting Agreement collectively are referred to herein as the “Investment
Agreements”. Any notice required or permitted to be given to the undersigned under any of the Investment Agreements shall be given
to the undersigned at the address provided with the undersigned’s subscription. The undersigned confirms that the undersigned has
reviewed the Investment Agreements and will be bound by the terms thereof as a party who is designated as an “Investor” under
the Investors’ Rights Agreement and the First Refusal Agreement, and as a “Rights Holder” under the Voting Agreement.

 

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2.  Acceptance
of Subscription and Issuance of Securities. It is understood and agreed that the Company shall have the sole right, at its complete
discretion, to accept or reject this subscription, in whole or in part, for any reason and that the same shall be deemed to be accepted
by the Company only when it is signed by a duly authorized officer of the Company and delivered to the undersigned at the Closing referred
to in Section 3 hereof. Subscriptions need not be accepted in the order received, and the Securities may be allocated among subscribers.

 

3.  The
Closing. The closing of the purchase and sale of the Securities (the “Closing”) shall take place at [TIME]
a.m. New York time on [EXPIRATION DATE], or at such other time and place as the Company may designate by notice to the
undersigned.

 

4.  Payment
for Securities. Payment for the Securities shall be received by [NAME OF ESCROW] (the “Escrow Agent”) from the undersigned
by [%PaymentMethod%] of immediately available funds or other means approved by the Escrow Agent prior to the Offering campaign deadline,
in the amount as set forth on the signature page hereto. Upon the Closing, the Escrow Agent shall release such funds to the Company.
The undersigned shall receive notice and evidence of the entry of the number of the Securities owned by undersigned reflected on the
books and records of the Company and verified by Fund America Stock Transfer (the “Transfer Agent”), which shall bear a notation
that the Securities were sold in reliance upon an exemption from registration under the Securities Act.

 

5.  Representations
and Warranties of the Company. The Company represents and warrants to the undersigned that the following representations and warranties
are true and complete in all material respects as of the date of each Closing:

 

a)  The
Company is duly formed and validly existing under the laws of Delaware, with full power and authority to conduct its business as it is
currently being conducted and to own its assets; and has secured any other authorizations, approvals, permits and orders required by law
for the conduct by the Company of its business as it is currently being conducted, except as would not have a material adverse effect
on the Company or its business.

 

b)  The
Securities have been duly authorized and, when issued, delivered and paid for in the manner set forth in this Subscription Agreement,
will be validly issued, fully paid and nonassessable, and will conform in all material respects to the description thereof set forth in
the Form C.

 

c)  The
execution and delivery by the Company of this Subscription Agreement and the consummation of the transactions contemplated hereby (including
the issuance, sale and delivery of the Securities) are within the Company’s powers and have been duly authorized by all necessary
corporate action on the part of the Company. Upon full execution hereof, this Subscription Agreement shall constitute a valid and binding
agreement of the Company, enforceable against the Company in accordance with its terms, except (i) as limited by applicable bankruptcy,
insolvency, reorganization, moratorium, and other laws of general application affecting enforcement of creditors’ rights generally,
(ii) as limited by laws relating to the availability of specific performance, injunctive relief, or other equitable remedies and
(iii) with respect to provisions relating to indemnification and contribution, as limited by considerations of public policy and
by federal or state securities laws.

 

d)  Assuming the accuracy of the undersigned’s
representations and warranties set forth in Section 6 hereof, no order, license, consent, authorization or approval of, or
exemption by, or action by or in respect of, or notice to, or filing or registration with, any governmental body, agency or official
is required by or with respect to the Company in connection with the execution, delivery and performance by the Company of this
Subscription Agreement except (i) for such filings as may be required under Regulation Crowdfunding, or under any applicable
state securities laws, (ii) for such other filings and approvals as have been made or obtained, or (iii) where the failure
to obtain any such order, license, consent, authorization, approval or exemption or give any such notice or make any filing or
registration would not have a material adverse effect on the ability of the Company to perform its obligations hereunder.

 

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6.  Representations
and Warranties of the Undersigned. The undersigned hereby represents and warrants to and covenants with the Company that:

 

a)  General.

 

i.  The
undersigned has all requisite authority (and in the case of an individual, the capacity) to purchase the Securities, enter into this Subscription
Agreement, to join as a party to each of the Investment Agreements, and to perform all the obligations required to be performed by the
undersigned hereunder and thereunder, and such purchase, such entry into this Subscription Agreement, and such joinder with such Investment
Agreements will not contravene any law, rule or regulation binding on the undersigned or any investment guideline or restriction
applicable to the undersigned. This Subscription Agreement and each of the Investment Agreements will be valid and binding obligations
of the undersigned, enforceable in accordance with their respective terms, except (i) as limited by applicable bankruptcy, insolvency,
reorganization, moratorium or other laws of general application affecting enforcement of creditors’ rights and (ii) as limited
by general principles of equity that restrict the availability of equitable remedies.

 

ii.  The
undersigned is a resident of the state set forth on the signature page hereto and is not acquiring the Securities as a nominee or
agent or otherwise for any other person.

 

iii.  The
undersigned will comply with all applicable laws and regulations in effect in any jurisdiction in which the undersigned purchases or sells
Securities and obtain any consent, approval or permission required for such purchases or sales under the laws and regulations of any jurisdiction
to which the undersigned is subject or in which the undersigned makes such purchases or sales, and the Company shall have no responsibility
therefor.

 

iv.  Including
the amount set forth on the signature page hereto, in the past 12 month period, the undersigned has not exceeded the investment limit
as set forth in Rule 100(a)(2) of Regulation Crowdfunding.

 

b)  Information Concerning the Company.

i.  The
undersigned has received and reviewed a copy of the Form C. With respect to information provided by the Company, the undersigned
has relied solely on the information contained in the Form C to make the decision to purchase the Securities.

 

ii.  The
undersigned understands and accepts that the purchase of the Securities involves various risks, including the risks outlined in the Form C
and in this Subscription Agreement. The undersigned represents that it is able to bear any and all loss associated with an investment
in the Securities.

 

iii.  The
undersigned confirms that it is not relying and will not rely on any communication (written or oral) of the Company, StartEngine, or any
of their respective affiliates, as investment advice or as a recommendation to purchase the Securities. It is understood that information
and explanations related to the terms and conditions of the Securities provided in the Form C or otherwise by the Company, StartEngine
or any of their respective affiliates shall not be considered investment advice or a recommendation to purchase the Securities, and that
neither the Company, StartEngine nor any of their respective affiliates is acting or has acted as an advisor to the undersigned in deciding
to invest in the Securities. The undersigned acknowledges that neither the Company, StartEngine nor any of their respective affiliates
have made any representation regarding the proper characterization of the Securities for purposes of determining the undersigned's authority
or suitability to invest in the Securities.

 

iv.  The
undersigned is familiar with the business and financial condition and operations of the Company, all as generally described in the Form C.
The undersigned has had access to such information concerning the Company and the Securities as it deems necessary to enable it to make
an informed investment decision concerning the purchase of the Securities.

 

v.  The
undersigned understands that, unless the undersigned notifies the Company in writing to the contrary at or before the Closing, each of
the undersigned's representations and warranties contained in this Subscription Agreement will be deemed to have been reaffirmed and confirmed
as of the Closing, taking into account all information received by the undersigned.

 

vi.  The
undersigned acknowledges that the Company has the right in its sole and absolute discretion to abandon this offering at any time prior
to the completion of the offering. This Subscription Agreement and the Investment Agreements shall thereafter have no force or effect
and the Company shall return any previously paid subscription price of the Securities, without interest thereon, to the undersigned.

 

vii.   The
undersigned understands that no federal or state agency has passed upon the merits or risks of an investment in the Securities or made
any finding or determination concerning the fairness or advisability of this investment.

 

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 viii.  Undersigned has up to 48 hours before a campaign close to cancel the purchase and get a full refund.

 

c)  No Guaranty.

i. The undersigned confirms that the Company has not (A) given
any guarantee or representation as to the potential success, return, effect or benefit (either legal, regulatory, tax, financial, accounting
or otherwise) an of investment in the Securities or (B) made any representation to the undersigned regarding the legality of an investment
in the Securities under applicable legal investment or similar laws or regulations. In deciding to purchase the Securities, the undersigned
is not relying on the advice or recommendations of the Company and the undersigned has made its own independent decision, alone or in
consultation with its investment advisors, that the investment in the Securities is suitable and appropriate for the undersigned.

 

d)  Status of Undersigned.

i. The undersigned has such knowledge, skill and experience in business,
financial and investment matters that the undersigned is capable of evaluating the merits and risks of an investment in the Securities.
With the assistance of the undersigned's own professional advisors, to the extent that the undersigned has deemed appropriate, the undersigned
has made its own legal, tax, accounting and financial evaluation of the merits and risks of an investment in the Securities and the consequences
of this Subscription Agreement and the Investment Agreements. The undersigned has considered the suitability of the Securities as an investment
in light of its own circumstances and financial condition and the undersigned is able to bear the risks associated with an investment
in the Securities and its authority to invest in the Securities.

 

e)  Restrictions on Transfer
or Sale of Securities.

i.  The
undersigned is acquiring the Securities solely for the undersigned’s own beneficial account, for investment purposes, and not with
a view to, or for resale in connection with, any distribution of the Securities. The undersigned understands that the Securities have
not been, and are not being, registered under the Securities Act or any state securities laws by reason of specific exemptions under the
provisions thereof which depend in part upon the investment intent of the undersigned and of the other representations made by the undersigned
in this Subscription Agreement. The undersigned understands that the Company is relying upon the representations and agreements contained
in this Subscription Agreement (and any supplemental information) for the purpose of determining whether this transaction meets the requirements
for such exemptions.

 

ii.  The undersigned understands that the Securities
are restricted from transfer for a period of time under applicable federal securities laws and that the Securities Act and the
rules of the U.S. Securities and Exchange Commission (the "Commission") provide in substance that the undersigned may
dispose of the Securities only pursuant to an effective registration statement under the Securities Act, an exemption therefrom or
as further described in Section 227.501 of Regulation Crowdfunding, after which certain state restrictions may apply. The
undersigned understands that the Company has no obligation or intention to register any of the Securities, or to take action so as
to permit sales pursuant to the Securities Act. Even when the Securities become freely transferrable, a secondary market in the
Securities may not develop. Consequently, the undersigned understands that the undersigned must bear the economic risks of the
investment in the Securities for an indefinite period of time.

 

iii.  The
undersigned agrees: (A) that the undersigned will not sell, assign, pledge, give, transfer or otherwise dispose of the Securities
or any interest therein, or make any offer or attempt to do any of the foregoing, except pursuant to Section 227.501 of Regulation
Crowdfunding.

 

7.  Conditions
to Obligations of the Undersigned and the Company. The obligations of the undersigned to purchase and pay for the Securities specified
on the signature page hereto and of the Company to sell the Securities are subject to the satisfaction at or prior to the Closing
of the following conditions precedent: the representations and warranties of the Company contained in Section 5 hereof and of the
undersigned contained in Section 6 hereof shall be true and correct as of the Closing in all respects with the same effect as though
such representations and warranties had been made as of the Closing.

 

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8.  Future Offerings under Regulation A of the Act.

In the event the Company elects to make an offering of securities
(a) of the same class as the Securities, or (b) securities that the Board of Directors in its sole discretion determines to
be the economic equivalent of the Securities (“Equivalent Securities”) under Regulation A of the Act, the undersigned agrees
that, at the sole discretion of the Board of Directors of the Company, the Securities (or some portion of the Securities) may be exchanged
for an equivalent number of securities of the same class or Equivalent Securities of the Company, at no cost to the undersigned. The
undersigned agrees to provide any information necessary to effect such exchange, and to hold the securities issued under Regulation A
in the manner prescribed in such offering, including holding the securities to be issued in “street name” in a brokerage
account. The undersigned agrees that in the event the undersigned does not provide information sufficient to effect such exchange in
a timely manner, the Company may repurchase the Securities at a price to be determined by the Board of Directors.

 

9.  Revisions to Manner of Holding.

In the event that statutory or regulatory changes are adopted such
that it becomes possible for companies whose purpose is limited to acquiring, holding and disposing of securities issued by a single company
(“Crowdfunding SPVs”) to make offerings under Section 4(a)(6), the undersigned agrees to exchange the Securities for
securities issued by a Crowdfunding SPV in a transaction complying with the requirements of Section 3(a)(9) of the Act. The
undersigned agrees that in the event the undersigned does not provide information sufficient to effect such exchange in a timely manner,
the Company may repurchase the Securities at a price to be determined by the Board of Directors.

 

10.  Obligations
Irrevocable. Following the Closing, the obligations of the undersigned shall be irrevocable.

 

11.  Waiver,
Amendment. Neither this Subscription Agreement nor any provisions hereof shall be modified, changed, discharged or terminated except
by an instrument in writing, signed by the party against whom any waiver, change, discharge or termination is sought. No failure or delay
by any party in exercising any right, power or privilege under this Subscription Agreement shall operate as a waiver thereof nor shall
any single or partial exercise thereof preclude any other or further exercise thereof or the exercise of any other right, power or privilege.
The rights and remedies herein provided shall be cumulative and not exclusive of any rights or remedies provided by law.

 

12.  Assignability.
Neither this Subscription Agreement nor any right, remedy, obligation or liability arising hereunder or by reason hereof shall be
assignable by the undersigned without the prior written consent of the Company.

 

13.  Waiver
of Jury Trial. THE UNDERSIGNED IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY WITH RESPECT TO ANY LEGAL PROCEEDING ARISING
OUT OF THE TRANSACTIONS CONTEMPLATED BY THIS SUBSCRIPTION AGREEMENT.

 

14.  Submission
to Jurisdiction. With respect to any suit, action or proceeding relating to any offers, purchases or sales of the Securities by the
undersigned (“Proceedings”), the undersigned irrevocably submits to the jurisdiction of the federal or state courts located
in Los Angeles, California, which submission shall be exclusive unless none of such courts has lawful jurisdiction over such Proceedings.

 

15.  Governing
Law. This Subscription Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without
regard to conflict of law principles thereof.

 

16.  Section and
Other Headings. The section and other headings contained in this Subscription Agreement are for reference purposes only and shall
not affect the meaning or interpretation of this Subscription Agreement.

 

17.  Counterparts.
This Subscription Agreement may be executed in any number of counterparts, each of which when so executed and delivered shall be deemed
to be an original and all of which together shall be deemed to be one and the same agreement.

 

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18.  Notices.
All notices and other communications provided for herein shall be in writing and shall be deemed to have been duly given if delivered
personally or sent by registered or certified mail, return receipt requested, postage prepaid or email to the following addresses (or
such other address as either party shall have specified by notice in writing to the other):

 

	If
    to the Company:	Denim.LA, Inc.

    8899 Beverly Blvd., Suite 600

    West Hollywood, CA 90069

    E-mail: [E-MAIL ADDRESS]

    Attention: President

	with
    a copy to:	Attention:
    [ATTORNEY NAME]

E-mail: [E-MAIL ADDRESS]
	If
    to the Purchaser:	[PURCHASER ADDRESS]

    E-mail: [E-MAIL ADDRESS]

    Attention: [TITLE OF OFFICER TO RECEIVE NOTICES]

 

19.  Binding
Effect. The provisions of this Subscription Agreement shall be binding upon and accrue to the benefit of the parties hereto and their
respective heirs, legal representatives, successors and assigns, and it is not the intention of the parties to confer, and no provision
hereof shall confer, third-party beneficiary rights upon any other person.

 

20.  Survival. All
representations, warranties and covenants contained in this Subscription Agreement shall survive (i) the acceptance of the
subscription by the Company, (ii) changes in the transactions, documents and instruments described in the Form C which are
not material or which are to the benefit of the undersigned and (iii) the death or disability of the undersigned.

 

21.  Notification
of Changes. The undersigned hereby covenants and agrees to notify the Company upon the occurrence of any event prior to the closing
of the purchase of the Securities pursuant to this Subscription Agreement, which would cause any representation, warranty, or covenant
of the undersigned contained in this Subscription Agreement to be false or incorrect.

 

22.  Severability.
If any term or provision of this Subscription Agreement is invalid, illegal or unenforceable in any jurisdiction, such invalidity,
illegality or unenforceability shall not affect any other term or provision of this Subscription Agreement or invalidate or render unenforceable
such term or provision in any other jurisdiction.

 

23.  Entire
Agreement. This Subscription Agreement and the Investment Agreements supersede all prior discussions and agreements between the parties
with respect to the subject matter hereof and contains the sole and entire agreement between the parties hereto with respect to the subject
matter hereof.

 

24.  Recapitalization.
If any recapitalization or other transaction affecting the stock of the Company is effected, then any new, substituted or additional
securities or other property which is distributed with respect to the Securities shall be immediately subject to this Subscription Agreement,
to the same extent that the Securities, immediately prior thereto, shall have been covered by this Subscription Agreement.

 

[SIGNATURE PAGE FOLLOWS]

 

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IN WITNESS WHEREOF, the undersigned has executed
this Subscription Agreement this [DAY] OF [MONTH], [YEAR].

 

	PURCHASER (if an individual):	 
	 	 
	By	              	 
	Name:	 

 

	PURCHASER (if an entity):

 

	Legal Name of Entity	 
	 	 
	By	    	 
	Name:	 
	 	 
	Title:	 

 

	State/Country of Domicile or Formation:	 	 

 

The offer to purchase Securities as set forth above is confirmed and
accepted by the Company as to [AMOUNT OF SECURITIES TO BE ACQUIRED BY PURCHASER] for [TOTAL AMOUNT TO BE PAID BY PURCHASER].

 

	Denim.LA, Inc.	 
	 	 
	By	                	 
	Name:  Mark Lynn	 
	Title:    Co-President	 

 

               7Exhibit 10.1

 

INDEMNITY AGREEMENT

 

This Indemnity Agreement
(this “Agreement”), effective as of                     ,
is made by and between Digital Brands Group, Inc., a Delaware corporation with executive offices located at __________________ (the
 “Company”), and                     ,
__________of the Company residing at                                          (the
 “Indemnitee”).

 

RECITALS

 

A.
The Company is aware that competent and experienced persons are increasingly reluctant to serve as directors or officers of corporations
unless they are protected by comprehensive liability insurance or indemnification, due to increased exposure to litigation costs and risks
resulting from their service to such corporations, and due to the fact that the exposure frequently bears no reasonable relationship to
the compensation of such directors and officers;

 

B.
The statutes and judicial decisions regarding the duties of directors and officers are often difficult to apply, ambiguous, or conflicting,
and therefore fail to provide such directors and officers with adequate, reliable knowledge of legal risks to which they are exposed or
information regarding the proper course of action to take;

 

C.
Plaintiffs often seek damages in such large amounts and the costs of litigation may be so substantial (whether or not the case is meritorious),
that the defense and/or settlement of such litigation is often beyond the personal resources of officers and directors;

 

D.
The Company believes that it is unfair for its directors and officers and the directors and officers of its subsidiaries to assume the
risk of large judgments and other expense that may be incurred in cases in which the director or officer received no personal profit and
in cases where the director or officer was not culpable;

 

E.
The Company recognizes that the issues in controversy in litigation against a director or officer of a corporation such as the Company
or a subsidiary of the Company are often related to the knowledge, motives and intent of such director or officer, that he or she is usually
the only witness with knowledge of the essential facts and exculpating circumstances regarding such matters and that the long period of
time which usually elapses before the trial or other disposition of which litigation often extends beyond the time that the director or
officer can reasonably recall such matters; and may extend beyond the normal time for retirement or in the event of his or her death,
his or her spouse, heirs, executors or administrators, may be faced with limited ability and undue hardship in maintaining an adequate
defense, which may discourage such a director or officer from serving in that position;

 

F.
Based upon their experience as business managers, the Board of Directors of the Company (the “Board”) has concluded that,
to retain and attract talented and experienced individuals to serve as officers and directors of the Company and its subsidiaries and
to encourage such individuals to take the business risks necessary for the success of the Company and its subsidiaries, it is necessary
for the Company to contractually indemnify its officers and directors and the officers and directors of its subsidiaries, and to assume
for itself maximum liability for expenses and damages in connection with claims against such officers and directors in connection with
their service to the Company and its subsidiaries, and has further concluded that the failure to provide such contractual indemnification
could result in great harm to the Company and its subsidiaries and the Company’s stockholders;

 

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G.
Section 145 of the General Corporation Law of Delaware, under which the Company is organized (“Section 145”), empowers
the Company to indemnify by agreement its officers, directors, employees and agents, and persons who serve, at the request of the Company,
as directors, officers, employees or agents of other corporations or enterprises, and expressly provides that the indemnification provided
by Section 145 is not exclusive;

 

H.
The Company, after reasonable investigation prior to the date hereof, has determined that the liability insurance coverage available to
the Company and its subsidiaries as of the date hereof is inadequate and/or unreasonably expensive. The Company believes, therefore, that
the interest of the Company’s stockholders would best be served by a combination of such insurance as the Company may obtain, or
request a subsidiary to obtain, pursuant to the Company’s obligations hereunder, and the indemnification by the Company of the directors
and officers of the Company and its subsidiaries;

 

I.
The Company desires and has requested the Indemnitee to serve or continue to serve as a director or officer of the Company and/or the
subsidiaries of the Company free from undue concern for claims for damages arising out of or related to such services to the Company and/or
a subsidiary of the Company; and

 

J.
The Indemnitee is willing to serve, or to continue to serve, the Company and/or the subsidiaries of the Company, provided that he or she
is furnished the indemnity provided for herein.

 

AGREEMENT

 

NOW,
THEREFORE, the parties hereto, intending to be legally bound, hereby agree as follows:

 

1. Definitions.

 

(a) Agent.
For the purposes of this Agreement, “agent” of the Company means any person who is or was a director, officer, employee or
other agent of the Company or a subsidiary of the Company; or is or was serving at the request of, for the convenience of or to represent
the interest of the Company or a subsidiary of the Company as a director, officer, employee or agent of another foreign or domestic corporation,
partnership, joint venture, trust or other enterprise; or was a director, officer, employee or agent of a foreign or domestic corporation
which was a predecessor corporation of the Company or a subsidiary of the Company, or was a director, officer, employee or agent of another
enterprise at the request of, for the convenience of or to represent the interests of such predecessor corporation.

 

(b) Expenses. For
purposes of this Agreement, “expenses” includes all direct and indirect costs of any type or nature whatsoever (including,
without limitation, all attorneys’ fees and related disbursements, and other out-of-pocket costs) actually and reasonably incurred
by the Indemnitee in connection with either the investigation, defense or appeal of a proceeding or establishing or enforcing a right
to indemnification under this Agreement, Section 145 or otherwise; provided, however, that expenses shall not include any judgments,
fines, ERISA excise taxes or penalties or amounts paid in settlement of a proceeding.

 

(c) Proceeding. For
the purposes of this Agreement, “proceeding” means any threatened, pending, or completed action, suit or other proceeding,
whether civil, criminal, administrative, investigative or any other type whatsoever.

 

(d) Subsidiary. For
purposes of this Agreement, “subsidiary” means any corporation of which more than 50% of the outstanding voting securities
is owned directly or indirectly by the Company, by the Company and one or more other subsidiaries, or by one or more other subsidiaries.

 

2. Agreement
to Serve. The Indemnitee agrees to serve and/or continue to serve as an agent of the Company, at its will (or under separate agreement,
if such agreement exists), in the capacity the Indemnitee currently serves as an agent of the Company, so long as he or she is duly appointed
or elected and qualified in accordance with the applicable provisions of the Bylaws of the Company or any subsidiary of the Company or
until such time as he or she tenders his or her resignation in writing or he or she is removed from such position, provided, however,
that nothing contained in this Agreement is intended to create any right to continued employment by the Indemnitee.

 

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3. Maintenance
of Liability Insurance.

 

(a) The
Company hereby covenants and agrees that, so long as the Indemnitee shall continue to serve as an agent of the Company and
thereafter so long as the Indemnitee shall be subject to any possible proceeding by reason of the fact that the Indemnitee was an
agent of the Company, the Company, subject to Section 3(b), shall use reasonable efforts to obtain and maintain in full force
and effect directors’ and officers’ liability insurance (“D&O Insurance”) in reasonable amounts from
established and reputable insurers.

 

(b) Notwithstanding
the foregoing, the Company shall have no obligation to obtain or maintain D&O Insurance if the Company determines in good faith that
such insurance is not reasonably available, the premium costs for such insurance are disproportionate to the amount of coverage provided,
the coverage is reduced by exclusions so as to provide an insufficient benefit, or the Indemnitee is covered by similar insurance maintained
by a subsidiary of the Company.

 

4. Mandatory
Indemnification. The Company shall indemnify the Indemnitee from:

 

(a) Third
Party Actions. If the Indemnitee is a person who was or is a party or is threatened to be made a party to any proceeding (other than
an action by or in the right of the Company) by reason of the fact that he or she is or was an agent of the Company, or by reason of anything
done or not done by him or her in any such capacity, against any and all expenses and liabilities of any type whatsoever (including, but
not limited to, judgments, fines, ERISA excise taxes or penalties, and amounts paid in settlement) actually and reasonably incurred by
him or her in connection with the investigation, defense, settlement or appeal of such proceeding if he or she acted in good faith and
in a manner he or she reasonably believed to be in or not opposed to the best interests of the Company, and, with respect to any criminal
action or proceeding, had no reasonable cause to believe his or her conduct was unlawful; and

 

(b) Derivative
Actions. If the Indemnitee is a person who was or is a party or is threatened to be made a party to any proceeding by or in the
right of the Company to procure a judgment in its favor by reason of the fact that he or she is or was an agent of the Company, or by
reason of anything done or not done by him or her in any such capacity, against any amounts paid in settlement of any such proceeding
and all expenses actually and reasonably incurred by him or her in connection with the investigation, defense, settlement, or appeal of
such proceeding if he or she acted in good faith and in a manner he or she reasonably believed to be in or not opposed to the best interests
of the Company; except that no indemnification under this subsection shall be made in respect of any claim, issue or matter as to which
such person shall have been finally adjudged to be liable to the Company after the time for an appeal has expired by a court of competent
jurisdiction due to willful misconduct of a culpable nature in the performance of his or her duty to the Company unless and only to the
extent that the Court of Chancery or the court in which such proceeding was brought shall determine upon application that, despite the
adjudication of liability but in view of all the circumstances of the case, such person is fairly and reasonably entitled to indemnity
for such amounts which the Court of Chancery or such other court shall deem proper; and

 

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(c) Actions
Where Indemnitee is Deceased. If the Indemnitee is a person who was or is a party or is threatened to be made a party to any
proceeding by reason of the fact that he or she is or was an agent of the Company, or by reason of anything done or not done by him or
her in any such capacity, against any and all expenses and liabilities of any type whatsoever (including, but not limited to, judgments,
fines, ERISA excise taxes or penalties, and amounts paid in settlement) actually and reasonably incurred by him or her in connection with
the investigation, defense, settlement or appeal of such proceeding if he or she acted in good faith and in a manner he or she reasonably
believed to be in or not opposed to the best interests of the Company, and prior to, during the pendency or after completion of such proceeding
the Indemnitee is deceased, except that in a proceeding by or in the right of the Company no indemnification shall be due under the provisions
of this subsection in respect of any claim, issue or matter as to which such person shall have been finally adjudged to be liable to the
Company after the time for an appeal has expired, by a court of competent jurisdiction due to willful misconduct of a culpable nature
in the performance of his or her duty to the Company, unless and only to the extent that the Court of Chancery or the court in which such
proceeding was brought shall determine upon application that, despite the adjudication of liability but in view of all the circumstances
of the case, such person is fairly and reasonably entitled to indemnity for such amounts which the Court of Chancery or such other court
shall deem proper; and

 

(d) Exception
for Amounts Covered by Insurance. Notwithstanding the foregoing, the Company shall not be obligated to indemnify the Indemnitee
for expenses or liabilities of any type whatsoever (including, but not limited to, judgments, fees, ERISA excise taxes or penalties, and
amounts paid in settlement) which have been paid directly to Indemnitee under D&O Insurance.

 

5. Partial
Indemnification. If the Indemnitee is entitled under any provision of this Agreement to indemnification by the Company for some
or a portion of any expenses or liabilities of any type whatsoever (including, but not limited to, judgments, fines, ERISA excise taxes
or penalties, and amounts paid in settlement) incurred by him or her in the investigation, defense, settlement or appeal of a proceeding
but not entitled, however, to indemnification for all of the total amount thereof, the Company shall nevertheless indemnify the Indemnitee
for such total amount except as to the portion thereof to which the Indemnitee is not entitled.

 

6. Mandatory
Advancement of Expenses. Subject to Section 10 below, the Company shall advance all expenses incurred by the Indemnitee
in connection with the investigation, defense, settlement or appeal of any proceeding to which the Indemnitee is a party or is threatened
to be made a party by reason of the fact that the Indemnitee is or was an agent of the Company or by reason of anything done or not done
by him or her in any such capacity. Indemnitee hereby undertakes to repay such amounts advanced only if, and to the extent that, it shall
ultimately be determined that the Indemnitee is not entitled to be indemnified by the Company as authorized hereby. The advances to be
made hereunder shall be paid by the Company to the Indemnitee within twenty (20) days following delivery of a written request therefor
by the Indemnitee to the Company.

 

7. Notice
and Other Indemnification Procedures.

 

(a) Promptly
after receipt by the Indemnitee of notice of the commencement of or the threat of commencement of any proceeding, the Indemnitee shall,
if the Indemnitee believes that indemnification with respect thereto may be sought from the Company under this Agreement, notify the Company
of the commencement or threat of commencement thereof.

 

(b) If,
at the time of the receipt of a notice of the commencement of a proceeding pursuant to Section 7(a) hereof, the Company has
D&O Insurance in effect, the Company shall give prompt notice of the commencement of such proceeding to the insurers in accordance
with the procedures set forth in the respective policies. The Company shall thereafter take all necessary or desirable action to cause
such insurers to pay, on behalf of the Indemnitee, all amounts payable as a result of such proceeding in accordance with the terms of
such policies.

 

    4

     

    

 

(c) In
the event the Company shall be obligated to advance the expenses for any proceeding against the Indemnitee, the Company, if appropriate,
shall be entitled to assume the defense of such proceeding, with counsel approved by the Indemnitee, upon the delivery to the Indemnitee
of written notice of its election so to do. After delivery of such notice, approval of such counsel by the Indemnitee and the retention
of such counsel by the Company, the Company will not be liable to the Indemnitee under this Agreement for any fees of counsel subsequently
incurred by the Indemnitee with respect to the same proceeding, provided that (i) the Indemnitee shall have the right to employ his
or her counsel in any such proceeding at the Indemnitee’s expense; and (ii) if (A) the employment of counsel by the Indemnitee
has been previously authorized by the Company, (B) the Indemnitee shall have reasonably concluded that there may be a conflict of
interest between the Company and the Indemnitee in the conduct of any such defense or (C) the Company shall not, in fact, have employed
counsel to assume the defense of such proceeding, the fees and expenses of the Indemnitee’s counsel shall be at the expense of the
Company.

 

8. Determination
of Right to Indemnification.

 

(a) To
the extent the Indemnitee has been successful on the merits or otherwise in defense of any proceeding referred to in Section 4(a),
4(b) or 4(c) of this Agreement or in the defense of any claim, issue or matter described therein, the Company shall indemnify
the Indemnitee against expenses actually and reasonably incurred by him or her in connection therewith.

 

(b) In
the event that Section 8(a) is inapplicable, the Company shall also indemnify the Indemnitee unless, and only to the extent
that, the Company shall prove by clear and convincing evidence to a forum listed in Section 8(c) below that the Indemnitee has
not met the applicable standard of conduct required to entitle the Indemnitee to such indemnification.

 

(c) The
Indemnitee shall be entitled to select the forum in which the validity of the Company’s claim under Section 8(b) hereof
that the Indemnitee is not entitled to indemnification will be heard from among the following:

 

(1) A
quorum of the Board consisting of directors who are not parties to the proceeding for which indemnification is being sought;

 

(2) The
stockholders of the Company;

 

(3) Legal
counsel selected by the Indemnitee and reasonably approved by the Board, which counsel shall make such determination in a written opinion;

 

(4) A
panel of three arbitrators, one of whom is selected by the Company, another of whom is selected by the Indemnitee and the last of whom
is selected by the first two arbitrators so selected.

 

(d) As
soon as practicable, and in no event later than 30 days after written notice of the Indemnitee’s choice of forum pursuant to Section 8(c) above,
the Company shall, at its own expense, submit to the selected forum in such manner as the Indemnitee or the Indemnitee’s counsel
may reasonably request, its claim that the Indemnitee is not entitled to indemnification; and the Company shall act in the utmost good
faith to assure the Indemnitee a complete opportunity to defend against such claim.

 

(e) Notwithstanding
a determination by any forum listed in Section 8(c) hereof that the Indemnitee is not entitled to indemnification with respect
to a specific proceeding, the Indemnitee shall have the right to apply to the Court of Chancery of Delaware, the court in which that proceeding
is or was pending or any other court of competent jurisdiction, for the purpose of enforcing the Indemnitee’s right to indemnification
pursuant to the Agreement.

 

    5

     

    

 

(f) The
Company shall indemnify the Indemnitee against all expenses incurred by the Indemnitee in connection with any hearing or proceeding under
this Section 8 involving the Indemnitee and against all expenses incurred by the Indemnitee in connection with any other proceeding
between the Company and the Indemnitee involving the interpretation or enforcement of the rights of the Indemnitee under this Agreement
unless a court of competent jurisdiction finds that each of the material claims and/or defenses of the Indemnitee in any such proceeding
was frivolous or not made in good faith.

 

9. Limitation
of Actions and Release of Claims. No proceeding shall be brought and no cause of action shall be asserted by or on behalf of
the Company or any subsidiary against the Indemnitee, his or her spouse, heirs, estate, executors or administrators after the expiration
of one year from the act or omission of the Indemnitee upon which such proceeding is based; however, in a case where the Indemnitee fraudulently
conceals the facts underlying such cause of action, no proceeding shall be brought and no cause of action shall be asserted after the
expiration of one year from the earlier of (i) the date the Company or any subsidiary of the Company discovers such facts, or (ii) the
date the Company or any subsidiary of the Company could have discovered such facts by the exercise of reasonable diligence. Any claim
or cause of action of the Company or any subsidiary of the Company, including claims predicated upon the negligent act or omission of
the Indemnitee, shall be extinguished and deemed released unless asserted by filing of a legal action within such period. This Section 9
shall not apply to any cause of action which has accrued on the date hereof and of which the Indemnitee is aware on the date hereof, but
as to which the Company has no actual knowledge apart from the Indemnitee’s knowledge.

 

10. Exceptions. Any
other provision herein to the contrary notwithstanding, the Company shall not be obligated pursuant to the terms of this Agreement:

 

(a) Claims
Initiated by Indemnitee. To indemnify or advance expenses to the Indemnitee with respect to proceedings or claims initiated or
brought voluntarily by the Indemnitee and not by way of defense, except with respect to proceedings brought to establish or enforce a
right to indemnification under this Agreement or any other statute or law or otherwise as required under Section 145, but such indemnification
or advancement of expenses may be provided by the Company in specific cases if the Board of Directors finds it to be appropriate; or

 

(b) Lack
of Good Faith. To indemnify the Indemnitee for any expenses incurred by the Indemnitee with respect to any proceeding instituted
by the Indemnitee to enforce or interpret this Agreement, if a court of competent jurisdiction determines that each of the material assertions
made by the Indemnitee in such proceeding was not made in good faith or was frivolous; or

 

(c) Unauthorized
Settlements. To indemnify the Indemnitee under this Agreement for any amounts paid in settlement of a proceeding unless the Company
consents to such settlement; or

 

(d) Claims
by the Company for Willful Misconduct. To indemnify or advance expenses to the Indemnitee under this Agreement for any expenses
incurred by the Indemnitee with respect to any proceeding or claim brought by the Company against the Indemnitee for willful misconduct,
unless a court of competent jurisdiction determines that each of such claims was not made in good faith or was frivolous; or

 

(e) Section 16(b).
To indemnify Indemnitee for expenses and the payment of profits arising from the purchase and sale by Indemnitee of securities in violation
of Section 16(b) of the Securities Exchange Act of 1934, as amended, or any similar successor statute; or

 

    6

     

    

 

(f) Willful
Misconduct. To indemnify the Indemnitee on account of the Indemnitee’s conduct which is finally adjudged to have been knowingly
fraudulent or deliberately dishonest, or to constitute willful misconduct; or

 

(g) Unlawful
Indemnification. To indemnify the Indemnitee if a final decision by a court having jurisdiction in the matter shall determine
that such indemnification is not lawful; or

 

(h) Forfeiture
of Certain Bonuses and Profits. To indemnify Indemnitee for the payment of amounts required to be reimbursed to the Company pursuant
to Section 304 of the Sarbanes-Oxley Act of 2002, as amended, or any similar successor statute.

 

11. Nonexclusivity. The
provisions for indemnification and advancement of expenses set forth in this Agreement shall not be deemed exclusive of any other rights
which the Indemnitee may have under any provision of law, the Company’s Certificate of Incorporation or Bylaws, the vote of the
Company’s stockholders or disinterested directors, other agreements, or otherwise, both as to actions in his or her official capacity
and to actions in another capacity while occupying his or her position as an agent of the Company, and the Indemnitee’s rights hereunder
shall continue after the Indemnitee has ceased acting as an agent of the Company and shall inure to the benefit of the heirs, executors
and administrators of the Indemnitee.

 

12. Interpretation
of Agreement. It is understood that the parties hereto intend this Agreement to be interpreted and enforced so as to provide
indemnification to the Indemnitee to the fullest extent now or hereafter permitted by law.

 

13. Severability. If
any provision or provisions of this Agreement shall be held to be invalid, illegal or unenforceable for any reason whatsoever, (i) the
validity, legality and enforceability of the remaining provisions of the Agreement (including, without limitation, all portions of any
paragraphs of this Agreement containing any such provision held to be invalid, illegal or unenforceable, that are not themselves invalid,
illegal or unenforceable) shall not in any way be affected or impaired thereby, and (ii) to the fullest extent possible, the provisions
of this Agreement (including, without limitation, all portions of any paragraphs of this Agreement containing any such provision held
to be invalid, illegal or unenforceable, that are not themselves invalid, illegal or unenforceable) shall be construed so as to give effect
to the intent manifested by the provision held invalid, illegal or unenforceable and to give effect to Section 12 hereof.

 

14. Modification
and Waiver. No supplement, modification or amendment of this Agreement shall be binding unless executed in writing by both of
the parties hereto. No waiver of any of the provisions of this Agreement shall be deemed or shall constitute a waiver of any other provision
hereof (whether or not similar) nor shall such waiver constitute a continuing waiver.

 

15. Successors
and Assigns. The terms of this Agreement shall bind, and shall inure to the benefit of, the successors, heirs, executors, and
administrators and assigns of the parties hereto.

 

16. Notice. All
notices, requests, demands and other communications under this Agreement shall be in writing and shall be deemed duly given (i) if
delivered by hand and receipted for by the party addressee or (ii) if mailed by certified or registered mail with postage prepaid,
on the third business day after the mailing date. Addresses for notice to either party are as shown on the signature page of this
Agreement, or as subsequently modified by written notice.

 

    7

     

    

 

17. Governing
Law. This Agreement shall be governed exclusively by and construed according to the laws of the State of Delaware, as applied
to contracts between Delaware residents entered into and to be performed entirely within Delaware.

 

18. Consent
to Jurisdiction. The Company and the Indemnitee each hereby irrevocably consent to the jurisdiction of the courts of the State
of Delaware for all purposes in connection with any action or proceeding which arises out of or relates to this Agreement.

 

The
parties hereto have entered into this Indemnity Agreement effective as of the date first above written.

 

	 	
    COMPANY:

     

    Digital Brands Group, Inc.

	 	 	                     
	 	 	 
	 	By:	
	 	 	 
	 	Its:	 
	 	 
	 	INDEMNITEE:
	 	 
	 	

 

    8

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