Document:

EXHIBIT 10.7

                         AMENDMENT TO LICENSE AGREEMENT
                                     between
    Wilf and Paula Shorrocks and Peak Entertainment Ltd. made April 30, 2002

      This Amendment to License Agreement (the "Amendment") amends the License
Agreement, dated April 30, 2002, between Wilf and Paula Shorrocks (as Licensor)
and Peak Entertainment Ltd. (as Licensee) (the "Agreement").

      The purpose of this Amendment is to clarify the terms of payment of
royalties and the guaranteed minimum royalty.

      Section 4.2 of the Agreement is hereby amended as follows:

      4.2   The Licensee shall within 30 days of the 30th March, 30th June, 30th
            September and 30th December in each year deliver to the Licensor a
            statement giving particulars of all sales of the Products effected
            by the Licensee since the last statement date (and in respect of the
            first statement; since the date of this Agreement) and showing the
            total royalty payable to the Licensor and at the same time deliver
            to the Licensor a remittance for the greater of the full amount of
            that royalty or an equal quarterly installment of the Guaranteed
            Royalty (less only the pro rata Advance applicable for the relevant
            quarter). The form of the statement is set out in the second
            Schedule.

            Commencing with the fiscal quarter ended September 30, 2004, the
            minimum quarterly royalty payment shall be $12,500. Licensor, at its
            sole discretion, shall be entitled to elect, on a quarter by quarter
            basis, to defer receipt of such quarterly payment, and any such
            payment(s) shall accrue until the next quarter. The minimum
            quarterly payment shall be credited against the Guaranteed Royalty.

Dated:  April 14, 2004

/s/ Wilf Shorrocks
-------------------------------------
Wilf Shorrocks

/s/ Paula Shorrocks
-------------------------------------
Paula Shorrocks

PEAK ENTERTAINMENT LTD.

By:   /s/ Phil Ogden
   ----------------------------------
      Phil Ogden, Authorized OfficerEX-10.1

	

EXHIBIT 10.1 

THE CHEESECAKE
FACTORY INCORPORATED 

AMENDED AND
RESTATED ANNUAL PERFORMANCE INCENTIVE PLAN 

MARCH 11, 2002 

	

TABLE OF CONTENTS 

				Page

	SECTION I	 		 	STATEMENT OF PURPOSE	 	1	 
	 
	SECTION II  	 	 	 	DEFINITIONS	 	1	 
		 	2.1	 	Award	 	1	 
		 	2.2	 	Board	 	1	 
		 	2.3	 	Committee	 	1	 
		 	2.4	 	Company	 	1	 
		 	2.5	 	Discretionary Achievement Bonus	 	1	 
		 	2.6	 	Effective Date	 	1	 
		 	2.7	 	Fiscal Year	 	1	 
		 	2.8	 	Participant	 	1	 
		 	2.9	 	Performance Incentive Target	 	1	 
		 	2.10	 	Plan	 	1	 
		 	2.11	 	Target Bonus	 	2	 
	 
	SECTION III 	 	 	 	PARTICIPATION	 	2	 
		 	3.1	 	Eligibility	 	2	 
		 	3.2	 	Participation	 	2	 
	 
	SECTION IV	 		 	INCENTIVE AWARDS	 	2	 
		 	4.1	 	Performance Incentive Targets and Award	 	2	 
		 	4.2	 	Discretionary Achievement Award	 	2	 
		 	4.3	 	Form and Timing of Awards	 	2	 
		 	4.4	 	Limitation	 	3	 
	 
	SECTION V	 		 	ADMINISTRATION	 	3	 
	 
	SECTION VI  	 	 	 	MISCELLANEOUS	 	3	 
		 	6.1	 	Amendment or Termination of Plan	 	3	 
		 	6.2	 	Assignability	 	3	 
		 	6.3	 	Expenses	 	3	 
		 	6.4	 	Gender	 	3	 
		 	6.5	 	Governing Legal Entity	 	3	 
		 	6.6	 	No Guarantee of Employment	 	3	 
		 	6.7	 	No Right to Award	 	3	 
		 	6.8	 	Payment of Taxes	 	3	 
		 	6.9	 	Section Headings	 	4	 
		 	6.10	 	Severability	 	4	 
		 	6.11	 	Term of Plan	 	4	 
	 
	SECTION VII	 	 	 	EXECUTION OF PLAN	 	4	 

	

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I. STATEMENT OF PURPOSE 

        The
purposes of the Plan are to:  

        (a)         challenge
management to make decisions and to take actions to advance the           Company to meet
its goals;  

        (b)         retain
and motivate management; and  

        (c)         focus
management’s attention on setting and achieving clearly defined and
          attainable corporate and business unit performance objectives.  

II. DEFINITIONS 

        The
following terms, when used herein, shall have the meanings indicated in this Section
unless different meanings are clearly required by the context of the Plan. 

        2.1
   Award: “Award” means any award granted to a Participant under the terms
of this Plan. 

        2.2
   Board: “Board” means the Board of Directors of the Company. 

        2.3    Committee:
“Committee” means the Compensation Committee of the Board. 

        2.4
   Company: “Company” means The Cheesecake Factory Incorporated, a Delaware
corporation, and any related or successor organization that adopts this Plan. 

        2.5
   Discretionary Achievement Bonus: “Discretionary Achievement
Bonus” means a stated percent (not to exceed 100%) of each Participant’s base
salary. 

        2.6
   Effective Date: “Effective Date” means the date this Plan is
approved by the Board. 

        2.7
   Fiscal Year: “Fiscal Year” means the annual fiscal accounting
period adopted by the Company for tax purposes. 

        2.8
   Participant: “Participant” means any employee who has become a
Participant in the Plan under Section III. 

        2.9
   Performance Incentive Target: “Performance Incentive
Target” has the meaning set forth in Section 4.1. 

        2.10
   Plan: “Plan” means The Cheesecake Factory Incorporated Annual Performance
Incentive Plan, as described herein, and all subsequent amendments thereto. 

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        2.11
   Target Bonus: “Target Bonus” means a stated percent of each
Participant’s base salary, as determined by the Committee. A “Target Bonus”
shall be equal to an amount in a range of 15% to 50% of a Participant’s base salary. 

III. PARTICIPATION 

        3.1
   Eligibility: The Committee, in its sole discretion, shall designate each year those
employees of the Company who shall be eligible to receive an Award under the Plan for that
Plan year. Eligible employees shall include executive officers, officers and restaurant
managers of the Company or any of its subsidiaries. 

        3.2
   Participation: Each eligible employee shall become a Participant in the Plan on the
date he is designated by the Committee. The Participant shall remain a Participant until
the Participant’s employment with the Company is terminated or until the end of the
Plan year, whichever occurs first. In the case of Section 4.2 a Participant may be
designated following a Fiscal Year for purposes of an Award for performance during the
immediately preceding Fiscal Year. 

IV. INCENTIVE AWARDS 

        4.1
   Performance Incentive Targets and Awards: Each Fiscal
Year, financial Performance Incentive Targets shall be established for the Company and
business units. “Performance Incentive Targets” shall mean targets based on net
income, return on assets, return on equity, growth in earnings or other appropriate
measures. After the close of each Fiscal Year, the Committee shall determine the amount of
the Award, if any, to be paid to each Participant who was employed by the Company on the
last day of the Fiscal Year attributable to a Performance Incentive Target. Such
determination shall be based on the Company’s and business unit’s financial
results relative to the established Performance Incentive Targets and the
Participant’s Target Bonus. The amount of the Award shall range from 0% to 150% of a
Participant’s Target Bonus. 

        4.2
   Discretionary Achievement Award: After the completion of each Fiscal
Year upon recommendation of the Chief Executive Officer, the Committee may award a
Discretionary Achievement Bonus to a Participant who achieves individual goals and
performance levels established for the Participant, or who has significantly contributed
to the achievement of Company performance goals and objectives established for the Company
by the Committee, at the beginning of the Fiscal Year. 

        4.3
   Form and Timing of Awards: Each Award shall be paid to
the Participant in cash, upon approval by the Committee, as soon as practicable after the
close of the Fiscal Year. 

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        4.4
   Limitation. Awards shall be awarded in a manner that will not reduce the maximum
deduction available to the Company for payments to any Participant in accordance with
Section 162(m) of the Internal Revenue Code of 1986, as amended, and rules and
regulations promulgated thereunder. 

V. ADMINISTRATION 

        The
Plan shall be administered by the Chief Executive Officer and the Chief Financial Officer
under the direction of the Committee. 

VI. MISCELLANEOUS 

        6.1
   Amendment or Termination of Plan: The Plan may be
amended or terminated in whole or in part by the Committee in its sole discretion, but no
such action shall adversely affect or alter any right or obligation existing prior to such
amendment or termination. 

        6.2
   Assignability: No Participant shall have the right to pledge, assign or otherwise
dispose of any unpaid portion of any Award. 

        6.3
   Expenses: Except as otherwise provided under the provisions of the Plan, all costs
and expenses in connection with the administration of the Plan shall be paid by the
Company. 

        6.4
   Gender: The masculine pronoun wherever used includes the feminine pronoun. 

        6.5    Governing Legal Entity:The Plan shall be construed, administered and enforced
according to the laws of the United States and the laws of the State of California to the
extent the latter are not preempted by the former. 

        6.6
   No Guarantee of Employment: Nothing in this Plan shall be
construed as giving any employee of the Company or any subsidiary an agreement or
understanding, express or implied, that the Company or any subsidiary shall continue to
employ any individual, whether or not a Participant in the Plan. 

        6.7
   No Right to Award: No Participant shall have any right to any
Award hereunder until such Award has been paid to such Participant. 

        6.8
   Payment of Taxes: The Company shall have the right to withhold from
any payment to a Participant under this Plan, in cash, all federal, state, city or other
taxes as shall be required pursuant to any statute or governmental regulations or ruling.
In connection with such withholding,
the Company may make any arrangement consistent with this Plan as it may deem appropriate.

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        6.9
   Section Headings: The headings of this Plan have been inserted for
convenience of reference only and are to be ignored in any construction of the provisions
hereof. 

        6.10
   Severability: In the event any provision of this Plan shall be considered illegal
or invalid for any reason, said illegality or invalidity shall not affect the remaining
provisions of this Plan, but shall be fully severable, and the Plan shall be construed and
enforced as if said illegal or invalid provisions had never been inserted therein. 

        6.11
   Term of Plan: The Plan shall be effective for the Fiscal Year
commencing on January 1, 1993 and ending December 31, 1993, and continued on a
year-to-year basis, at the sole discretion of the Committee. 

VII. EXECUTION OF
PLAN 

        The
Cheesecake Factory Incorporated hereby adopts The Cheesecake Factory Incorporated Amended
and Restated Annual Performance Incentive Plan described in this Plan document dated
March 11, 2002. 

        IN
WITNESS WHEREOF, the Company has hereunder caused its name to be signed by its duly
authorized officers this 11th day of March 2002. 

			THE CHEESECAKE FACTORY
INCORPORATED, a Delaware corporation

By: /s/ David Overton
     ——————————————

          David Overton
          Chairman of the Board, Chief
          Executive Officer, President

			

By: /s/ Debby Zurzolo
     ——————————————

          Debby Zurzolo
          Secretary

	

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