Document:

REGISTRATION RIGHTS AGREEMENT

THIS REGISTRATION  RIGHTS AGREEMENT (this "Agreement") is entered into as of the
___ day of  ____________,  2000 by and between POORE BROTHERS,  INC., a Delaware
corporation   (the   "Company"),   and   Boulder   Potato   Company,   Inc.,   a
________________ corporation ("Boulder").

     WHEREAS,  the Company and Boulder are parties to that certain Agreement for
Purchase and Sale of Assets,  dated as of  _______________,  2000 (the "Purchase
and Sale  Agreement"),  in  connection  with the  purchase by the  Company  from
Boulder of all of the assets and certain liabilities of Boulder. Pursuant to the
Purchase  and Sale  Agreement,  the Company is required to provide  Boulder with
certain  registration  rights with  respect to certain  shares of the  Company's
common stock, par value $.01 per share (the "Common Stock"), issuable to Boulder
pursuant to the Purchase and Sale Agreement; and

     WHEREAS,  it is a condition  precedent  to the closing of the  transactions
contemplated by the Purchase and Sale Agreement that the Company enter into this
Agreement with Boulder.

     NOW, THEREFORE,  in consideration of the premises and the mutual agreements
hereinafter set forth, the parties hereto agree as follows:

     1. DEFINITIONS.  As used in this Agreement,  the following terms shall have
the following meanings:

          (a) The term "1933 Act" means the Securities Act of 1933, as amended.

          (b) The term "1934 Act" means the Securities  Exchange Act of 1934, as
amended.

          (c) The term  "Holder"  means  Boulder and any other  person or entity
holding  Registrable  Securities  (as  defined  below) to whom the  registration
rights  granted in this Agreement  have been  transferred  pursuant to Section 9
hereof.

          (d) The terms "register,"  "registered" and "registration"  refer to a
registration  effected  by  preparing  and filing a  registration  statement  or
similar  document  in  compliance  with the 1933  Act,  and the  declaration  or
ordering of effectiveness of such registration statement.

          (e) The term "Registrable  Securities" means (i) the Closing Stock (as
such term is defined in the Purchase and Sale  Agreement),  (ii) the  Additional
Stock (as such term is  defined in the  Purchase  and Sale  Agreement),  if any,
issued by the Company to Boulder pursuant to the Purchase and Sale Agreement and
(iii) any shares of Common Stock issued as (or issuable  upon the  conversion or
exercise of any warrant,  right or other security which is issued as) a dividend
or other  distribution  with respect to, or in exchange for or in replacement of
the Closing Stock or Additional Stock, but excluding in all cases,  however, any
Registrable  Securities sold by a person in a transaction in which such person's
rights under this Agreement are not assigned;  PROVIDED,  HOWEVER, that any such
securities  shall  cease  to be  Registrable  Securities  when  (i)  one or more
registration  statements with respect to the sale of such securities  shall have
become  effective  under the 1933 Act and all such  securities  shall  have been
disposed of in accordance with the plan of distribution set forth therein;  (ii)
such  securities  shall have been disposed of in accordance with SEC (as defined
below)  Rule 144  promulgated  under  the 1933  Act,  or any  successor  rule or
regulation thereto; or (iii) such securities may otherwise be sold to the public
in a transaction not requiring registration under the 1933 Act.

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          (f) The number of shares of "Registrable  Securities Then Outstanding"
shall be equal to the sum of the  number of shares of Common  Stock  outstanding
which are Registrable Securities.

          (g)  The  term   "Registration   Expenses"  means  all   registration,
qualification and filing fees, printing expenses, escrow fees and blue sky fees,
fees  and  disbursements  of  counsel  for  the  Company  and of  the  Company's
independent  certified public accountants,  in each case incident to or required
by the registration under this Agreement, and any other fees and expenses of the
Company in connection  with a registration  under this  Agreement  which are not
Selling Expenses.

          (h) The term "SEC" means the Securities and Exchange Commission

          (i) The term  "Selling  Expenses"  means all  underwriting  discounts,
selling  commissions  and stock  transfer  taxes  applicable  to the  securities
registered by the Holders,  and any other fees and expenses  incurred by Holders
(including legal fees and expenses) in connection with a registration under this
Agreement.

          (j) All other  capitalized  terms  used in this  Section  that are not
defined herein shall have the meaning  otherwise  given in the Purchase and Sale
Agreement.

     2. PIGGYBACK REGISTRATION RIGHTS.

          (a) If,  at any time or from  time to time on or after the date of the
one year  anniversary of this Agreement (the  "Anniversary  Date"),  the Company
shall determine to register any of its Common Stock,  either for its own account
or  for  the  account  of a  security  holder  or  holders  pursuant  to  demand
registration  rights which are exercised on or after the Anniversary Date, other
than pursuant to a  Registration  Statement on Form S-4 or Form S-8, the Company
will (i) promptly give each Holder written notice  thereof,  and (ii) include in
such registration (and any related  qualification  under blue sky or other state
securities  laws),  and  in  any  underwriting  involved  therein,  all  of  the
Registrable  Securities  Then  Outstanding  specified  in a written  request  or
requests  made by any Holder  within  fifteen  (15) days  after  receipt of such
written notice from the Company.

          (b) If the  registration  of which the Company  gives  notice is for a
registered  public  offering  involving an  underwriting,  the Company  shall so
advise the Holders as part of the written notice given pursuant to Section 2(a).
In such event, the right of any Holder to registration shall be conditioned upon
such  Holder's   participation  in  such   underwriting  and  the  inclusion  of
Registrable  Securities  owned by the Holder in the  underwriting  to the extent
provided  under this  Section  2. All  Holders  proposing  to  distribute  their
Registrable  Securities  through  such  underwriting  shall  (together  with the
Company and any other holders of securities  of the Company  distributing  their
securities through such underwriting) enter into an underwriting  agreement with
the managing or lead  managing  underwriter  selected by the Company in the form
customarily  used by such  underwriter  with such  changes  thereto  as shall be
acceptable to the Company.  Notwithstanding  any other provision of this Section
2, if the managing or lead managing  underwriter  determines that market factors
require that the number of Registrable Securities and other securities requested
to be included in the  registration  be limited,  the managing or lead  managing
underwriter  may reduce the number of  Registrable  Securities and securities of
any other  holder of  securities  to be  included  in the  registration.  If the
registration  includes an  underwritten  primary  registration  on behalf of the
Company,  the  reduction  shall be taken (i) first from and to the extent of the
securities  requested to be included in such registration by the Holders and the
holders of any other  securities  PRO RATA according to the number of securities
requested  by the Holders and such  holders to be included in the  registration,
and (ii)  thereafter  from the  securities  to be  registered  on  behalf of the
Company.  If  the  registration  consists  only  of  an  underwritten  secondary
registration  on behalf of holders of securities  of the Company,  the reduction
shall be taken (i) first from and to the extent of the  securities  requested to
be  included  in the  registration  by the  Holders  and any  other  holders  of

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securities   included  in  the  registration   other  than  pursuant  to  demand
registration rights PRO RATA according to the number of securities  requested by
the  Holders  and such  holders  to be  included  in the  registration  and (ii)
thereafter  from  securities,  if any, to be  registered on behalf of holders of
securities included in the registration  pursuant to demand registration rights.
The Company  shall advise all Holders and other  holders  participating  in such
underwriting  as to any such  limitation  and the  number of shares  that may be
included in the registration and underwriting.  If any Holder disapproves of the
terms of any such  underwriting,  such Holder may elect to withdraw therefrom by
written  notice  to the  Company  and  the  managing  or lead  underwriter.  Any
Registrable  Securities  excluded or withdrawn from such  underwriting  shall be
withdrawn from such registration.

          (c) Notwithstanding any other provision of this Agreement, the Company
may withdraw a registration for which registration rights have been exercised at
any time prior to the time it becomes effective.

     3.  EXPENSES  OF  REGISTRATION.   All  Registration  Expenses  incurred  in
connection with a registration  pursuant to this Agreement shall be borne by the
Company. All Selling Expenses relating to the Registrable  Securities registered
on behalf  of the  Holders  shall be borne by the  Holders  of such  Registrable
Securities  PRO RATA  based  upon the  total  number of  Registrable  Securities
included in the  registration  or, if such  Selling  Expenses  are  specifically
allocable to Registrable Securities held by specific Holders, by such Holders to
the extent related to the sale of such Registrable Securities.

     4. REGISTRATION PROCEDURES.

          (a) In connection  with the  registration  of  Registrable  Securities
required  pursuant to this Agreement,  the Company shall as  expeditiously as is
reasonable:

               (i)  Prepare  and  file  with the SEC on any  appropriate  form a
registration  statement  with  respect to such  Registrable  Securities  and use
reasonable efforts to cause such registration statement to become effective.

               (ii)  Prepare  and file with the SEC such  amendments  (including
post-effective  amendments) and supplements to such  registration  statement and
the  prospectus  used in  connection  therewith as may be necessary to keep such
registration  statement  effective and to comply with the provisions of the 1933
Act with respect to the  disposition  of all  Registrable  Securities  and other
securities  covered by such  registration  statement for a period of 180 days or
until the Holder or Holders have  completed the  distribution  described in such
registration statement, whichever occurs first.

               (iii) Furnish to each seller of such Registrable  Securities such
number of  conformed  copies  of such  registration  statement  and of each such
amendment  and  supplement  thereto  (at least one of which  shall  include  all
exhibits), such number of copies of the prospectus included in such registration
statement (including each preliminary prospectus and any summary prospectus), in
conformity  with the  requirements  of the Act, such documents  incorporated  by
reference in such registration statement or prospectus, and such other documents
as such  seller  may  reasonably  request  in  order to  facilitate  the sale or
disposition of such Registrable Securities.

               (iv)  Use   reasonable   efforts  to   register  or  qualify  all
Registrable  Securities  and  other  securities  covered  by  such  registration
statement under such other  securities or "blue sky" laws of such  jurisdictions
as the underwriter shall reasonably  request,  and do any and all other acts and
things as may be reasonably  necessary to  consummate  the  disposition  in such
jurisdictions  of  the  Registrable  Securities  covered  by  such  registration
statement, except that the Company shall not for any such purpose be required to
qualify  generally to do business as a foreign  corporation in any  jurisdiction
wherein it is not so qualified,  or to subject  itself to taxation in respect of
doing  business in any such  jurisdiction,  or to consent to general  service of
process in any such jurisdiction.

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               (v) Immediately notify each seller of Registrable Securities,  at
any time when a prospectus  relating  thereto is required to be delivered  under
the 1933 Act, of the happening of any event as a result of which the  prospectus
included in such registration  statement,  as then in effect, includes an untrue
statement of a material  fact or omits to state any material fact required to be
stated  therein or necessary to make the  statements  therein not  misleading in
light of the circumstances  then existing or if it is necessary,  in the opinion
of counsel to the Company, to amend or supplement such prospectus to comply with
law,  and at the  request of any such  seller  prepare  and  furnish to any such
seller a reasonable  number of copies of a supplement to or an amendment of such
prospectus  as  may  be  necessary  so  that,  as  thereafter  delivered  to the
purchasers of such Registrable Securities,  such prospectus shall not include an
untrue statement of a material fact or omit to state a material fact required to
be stated therein or necessary to make the statements  therein not misleading in
light of the  circumstances  then  existing  and shall  otherwise  comply in all
material  respects  with  law  and  so  that  such  prospectus,  as  amended  or
supplemented, will comply with law.

               (vi)  Otherwise  use  reasonable   efforts  to  comply  with  all
applicable  rules and regulations of the SEC, and make available to its security
holders, as soon as reasonably  practicable,  an earnings statement covering the
period of at least  twelve (12)  months,  beginning  with the first month of the
first fiscal  quarter after the effective date of such  registration  statement,
which  earnings  statement  shall satisfy the provisions of Section 11(a) of the
1933 Act.

               (vii) Use  reasonable  efforts  to list such  securities  on each
securities  exchange or  over-the-counter  market,  if any,  on which  shares of
Common Stock are then listed.

               (viii) Use  reasonable  efforts  to provide a transfer  agent and
registrar for such  Registrable  Securities not later than the effective date of
such registration statement.

               (ix) Issue to any  underwriter to which any holder of Registrable
Securities  may sell such  Registrable  Securities in  connection  with any such
registration (and to any direct or indirect  transferee of any such underwriter)
certificates evidencing shares of Common Stock.

          (b) If requested by the managing or lead managing  underwriter for any
underwritten offering of Registrable Securities on behalf of a Holder or Holders
of Registrable Securities, the Company will enter into an underwriting agreement
with  the  underwriters  of  such  offering,  such  agreement  to  contain  such
representations  and  warranties  by the  Company  and each such Holder and such
other  terms  and  conditions  as  are  contained  in  underwriting   agreements
customarily used by such managing or lead managing underwriter with such changes
as shall be acceptable to the Company, including, without limitation, provisions
relating to indemnification or contribution in lieu thereof.

          (c) The Holder or Holders of  Registrable  Securities  included in any
registration shall furnish to the Company such information regarding such Holder
or  Holders,  the  Registrable  Securities  held  by them  and the  distribution
proposed  by such  Holder  or  Holders  as the  Company  may  from  time to time
reasonably  request and as shall be reasonably  required in connection  with any
registration, qualification or compliance referred to in this Agreement.

          (d) The Holder or Holders of  Registrable  Securities  included in any
registration  shall,  upon  request  by the  Company  and the  managing  or lead
managing  underwriter,  execute and deliver  custodian  agreements and powers of
attorney in form and substance  reasonably  satisfactory to the Company and such
Holder  or  Holders  and as shall be  reasonably  necessary  to  consummate  the
offering.

     5. INDEMNIFICATION.

          (a) The Company  will  indemnify  each  Holder  with  respect to which
registration has been effected pursuant to this Agreement,  each of its officers
and  directors,  if any,  and each  underwriter,  if any,  and each  person  who
controls the Holder or any such underwriter  within the meaning of Section 15 of

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the 1933 Act,  against  any and all  losses,  claims,  damages,  liabilities  or
expenses  (or  actions  in  respect  thereof),  including  any of the  foregoing
incurred in settlement of any litigation,  commenced or threatened,  arising out
of or based on any untrue statement (or alleged untrue  statement) of a material
fact contained in any registration statement or prospectus,  or any amendment or
supplement  thereto,  incident  to  any  such  registration,   qualification  or
compliance,  or based on any omission (or alleged  omission) to state  therein a
material fact required to be stated  therein or necessary to make the statements
therein,  in the  light  of the  circumstances  in which  they  were  made,  not
misleading,  or any  violation  by the  Company  of the  1933 Act or any rule or
regulation  promulgated  under  the  1933  Act  applicable  to  the  Company  in
connection with any such registration,  and the Company will reimburse each such
Holder, each such underwriter and each person who controls any such underwriter,
for any legal and other  expenses  reasonably  incurred,  as such  expenses  are
incurred,  in  connection  with  investigating,  preparing or defending any such
claims, loss, damage, liability or action;  PROVIDED,  HOWEVER, that the Company
will not be liable in any such case to the  extent  that any such  claim,  loss,
damage,  liability or expense arises out of or is based on any untrue  statement
or omission or alleged untrue  statement or omission,  made in reliance upon and
in conformity with written information furnished to the Company by an instrument
duly executed by such Holder or underwriter  and stated to be  specifically  for
use therein.

          (b) Each Holder will, if  Registrable  Securities  held by such Holder
are included in the securities as to which such  registration is being effected,
indemnify the Company, each of its directors and officers, each underwriter,  if
any, of the Company's securities covered by such a registration statement,  each
person who  controls  the  Company  or such  underwriter  within the  meaning of
Section  15 of the 1933 Act and  each  other  such  Holder  against  any and all
losses,  claims,  damages,  liabilities  and  expenses  (or  actions  in respect
thereof),  arising out of or based on any untrue  statement  (or alleged  untrue
statement) of a material fact  contained in any such  registration  statement or
prospectus,  or any omission (or alleged  omission) to state  therein a material
fact required to be stated  therein or necessary to make the statement  therein,
in the light of the  circumstances  under which they were made, not  misleading,
and will reimburse the Company,  such Holders,  underwriters  or control persons
for any legal or any other expenses  reasonably  incurred,  as such expenses are
incurred,  in connection with  investigating or defending any such claim,  loss,
damage, liability or action, in each case to the extent, but only to the extent,
that such untrue statement (or alleged untrue statement) or omission (or alleged
omission) is made in such registration  statement or prospectus in reliance upon
and in  conformity  with  written  information  furnished to the Company by such
Holder.  Notwithstanding the foregoing,  the liability of each Holder under this
Section 5 shall be limited to an amount equal to the aggregate proceeds received
by such Holder from the sale of Registrable  Securities  hereunder,  unless such
liability arises out of or is based on willful conduct by such Holder.

          (c) Each party entitled to  indemnification  under this Section 5 (the
"Indemnified  Party")  shall  give  notice  to the  party  required  to  provide
indemnification (the "Indemnifying Party") promptly after such Indemnified Party
has actual knowledge of any claim as to which indemnity may be sought, and shall
permit the  Indemnifying  Party to assume the  defense of any such claims or any
litigation  resulting  therefrom;   PROVIDED,  HOWEVER,  that  counsel  for  the
Indemnifying  Party,  who shall conduct the defense of such claim or litigation,
shall  be  approved  by the  Indemnified  Party  (which  approval  shall  not be
unreasonably  withheld),  and the  Indemnified  Party  may  participate  in such
defense at such Indemnified Party's expense; PROVIDED, HOWEVER, that the failure
of any Indemnified Party to give notice as provided herein shall not relieve the
Indemnifying Party of its obligations under this Agreement unless the failure to
give such notice is materially prejudicial to an Indemnifying Party's ability to
defend such action.  Notwithstanding the foregoing, the Indemnifying Party shall
not be  entitled  to assume the defense for matters as to which there is, in the
opinion of counsel to the Indemnifying Party, a conflict of interest or separate
and different defenses.  No Indemnifying Party, in the defense of any such claim
or litigation, shall, except with the consent of each Indemnified Party, consent
to entry of any judgment or enter into any settlement  which does not include as
an  unconditional  term  thereof the giving by the claimant or plaintiff to such
Indemnified  Party of a release  from all  liability in respect of such claim or
litigation.  Each  Indemnified  Party shall furnish such  information  regarding

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itself or the claim in question as an Indemnifying  Party may reasonably request
in writing and as shall be reasonably required in connection with the defense of
such claim and the litigation resulting therefrom.

     6. CONTRIBUTION.

          (a)  If the  indemnification  provided  for in  Section  5  hereof  is
unavailable  to the  Indemnified  Parties  in  respect  of any  losses,  claims,
damages,  liabilities  or expenses (or actions in respect  thereof)  referred to
therein,  then  each  such  Indemnifying  Party,  in lieu of  indemnifying  such
Indemnified  Party,  shall  contribute  to the  amount  paid or  payable by such
Indemnified Party as a result of such losses,  claims,  damages,  liabilities or
expenses (or actions in respect thereof) in such proportion as is appropriate to
reflect the  relative  fault of the  Indemnifying  Party on the one hand and the
Indemnified  Party on the other in  connection  with the  statement  or omission
which  resulted in such losses,  claims,  damages,  liabilities  or expenses (or
actions  in  respect  thereof),   as  well  as  any  other  relevant   equitable
considerations.  The relative  fault shall be  determined by reference to, among
other things,  whether the untrue statement (or alleged untrue statement),  of a
material  fact or the  omission (or alleged  omission) to state a material  fact
relates to information  supplied by the  Indemnifying  Party or the  Indemnified
Party and the parties'  relative  intent,  knowledge,  access to information and
opportunity  to correct or prevent such  statement or omission.  The Company and
each  Holder  agree  that it would  not be just and  equitable  if  contribution
pursuant to this  Section 6 were  determined  by PRO RATA  allocation  or by any
other  method  of  allocation  which  does not  take  account  of the  equitable
considerations  referred to above.  The amount paid or payable by an Indemnified
Party as a result of the losses,  claims,  damages,  liabilities or expenses (or
actions in respect thereof) referred to above in this Section shall be deemed to
include any legal or other  expenses  reasonably  incurred  by such  Indemnified
Party in connection with investigating or defending any such action or claim.

          (b)  Notwithstanding  anything to the contrary  contained herein,  the
obligation  of each Holder to  contribute  pursuant to this Section 6 is several
and not joint and no selling  Holder shall be required to contribute  any amount
in excess  of the  amount  by which  the  total  price at which the  Registrable
Securities of such selling  Holder were offered to the public exceeds the amount
of any damages which such selling  Holder has otherwise  been required to pay by
reason of such untrue  statement (or alleged  untrue  statement) or omission (or
alleged omission).

          (c) No  person  guilty of  fraudulent  misrepresentation  (within  the
meaning of Section 11(f) of the 1933 Act) shall be entitled to contribution from
any person who was not guilty of such fraudulent misrepresentation.

     7. 1934 ACT REGISTRATION.  The Company covenants and agrees that until such
time as there shall be no Registrable Securities outstanding:

          (a) It will,  if required by law,  maintain an effective  registration
statement  (containing  such information and documents as the SEC shall specify)
with  respect to the Common Stock under  Section  12(g) of the 1934 Act and will
file in a timely manner such  information,  documents and reports as the SEC may
require or prescribe for companies whose stock has been  registered  pursuant to
said Section 12(g).

          (b) It will, if a  registration  statement  with respect to the Common
Stock under Section  12(b) or Section  12(g) of the 1934 Act is effective,  make
whatever  filings  with the SEC or  otherwise  make  generally  available to the
public such  financial  and other  information  as may be  necessary in order to
enable the Holders to sell shares of Common Stock  pursuant to the provisions of
SEC Rule 144 promulgated under the 1933 Act, or any successor rule or regulation
thereto  or any  statute  hereafter  adopted  to  replace  or to  establish  the
exemption that is now covered by said Rule 144 ("Rule 144").

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     The Company represents and warrants that such registration statement or any
information,  documents or report filed with the SEC in connection  therewith or
any  information  so made public  shall not contain  any untrue  statement  of a
material fact or omit to state a material fact required to be stated  therein or
necessary in order to make the statements contained therein not misleading.  The
Company  agrees to indemnify and hold harmless (or to the extent the same is not
enforceable,  make  contribution  to  the  Holders,  each  of its  officers  and
directors, from and against any and all losses, claims, damages,  liabilities or
expenses (or actions in respect  thereof)  arising out of or resulting  from any
breach of the foregoing  representation or warranty, all on terms and conditions
comparable to those set forth in Section 5; PROVIDED,  HOWEVER, that the Company
shall  be given  written  notice  and an  opportunity  to  assume  on terms  and
conditions comparable to those set forth in Section 5 the defense thereof.

     8. DELAY OF REGISTRATION.  No Holder shall have any right to obtain or seek
an injunction  restraining or otherwise  delaying any registration as the result
of any  controversy  that might  arise with  respect  to the  interpretation  or
implementation of this Agreement.

     9. TRANSFER OF REGISTRATION  RIGHTS. The registration  rights of any Holder
(and of any  permitted  transferee  of any Holder or its  permitted  transferee)
under this Agreement with respect to any shares of Registrable Securities may be
transferred  to any  transferee  who  acquires  (otherwise  than in a registered
public offering) such shares of Registrable Securities;  PROVIDED, HOWEVER, that
the Company is given  written  notice by the Holder at the time of such transfer
stating the name and address of the  transferee and  identifying  the securities
with respect to which the rights under this Agreement are being assigned.

     10.  GOVERNING LAW. This Agreement shall be governed by and construed under
the internal laws of the State of Arizona without regard to conflicts of law.

     11.   COUNTERPARTS.   This  Agreement  may  be  executed  in  two  or  more
counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same instrument.

     12. NOTICES. All notices,  requests, demands and other communications under
this  Agreement  shall be in writing and shall be deemed to have been duly given
on the date of service if served personally on the party to whom notice is to be
given,  or on the fifth day after the date of  mailing if mailed to the party to
whom  notice is to be given,  by first  class  mail,  registered  or  certified,
postage prepaid,  and properly  addressed as follows:  if to the Holder,  at its
address as shown in the Company records; and if to the Company, at its principal
office.  Any party may change its address  for  purposes  of this  paragraph  by
giving the other party written notice of the new address in the manner set forth
above.

     13. ENTIRE  AGREEMENT.  This Agreement  states the entire  agreement of the
parties   concerning  the  subject  matter  hereof,  and  supersedes  all  prior
agreements, written or oral, between them concerning such subject matter.

     14. AMENDMENTS; WAIVERS. This Agreement may be amended, and compliance with
any  provision of this  greement  may be omitted or waived,  only by the written
agreement  of the  Holders  of at  least  a  majority  in  voting  power  of the
then-outstanding Registrable Securities to be bound thereby.

     15.  HEADINGS.  The various  headings of this  Agreement  are  inserted for
convenience  only and shall not affect the  meaning  or  interpretation  of this
Agreement or any provisions hereof.

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     IN WITNESS  WHEREOF,  this  Agreement has been duly executed as of the date
first above written.

                                        POORE BROTHERS, INC.

                                        By:
                                            ------------------------------------
                                            Name:
                                            Title:

                                        BOULDER POTATO COMPANY, INC.

                                        By:
                                            ------------------------------------
                                            Name:
                                            Title:

                                        8STOCK ESCROW AGREEMENT

     This Stock Escrow  Agreement (this  "Agreement) is made and entered into as
of the _____ day of June 2000,  by,  between and among POORE  BROTHERS,  INC., a
Delaware  corporation  ("Buyer");  BOULDER  POTATO  COMPANY,  INC.,  a  Colorado
corporation  ("Seller");  and  Stifel,  Nicolaus  &  Company,   Incorporated,  a
____________ corporation (the "Escrow Agent").

                                   WITNESSETH:

     WHEREAS,  Buyer and Seller are parties to a certain  Agreement for Purchase
and Sale of Assets,  dated as of June  ____,  2000 (the  "Purchase  Agreement"),
pursuant to which Buyer has agreed to deliver to the Escrow Agent a  certificate
or certificates,  registered in the name of Seller, representing the issuance of
$300,000 in Fair Market Value (computed as of Closing) of Poore Brother's,  Inc.
common  stock,  par value of $.01 (one  cent) per  share  (the  "Poore  Brothers
Securities") (such Poore Brothers  Securities and any distributions or dividends
with respect thereto,  together with any proceeds of any permitted sale of Poore
Brothers Securities  hereunder and together with interest or other income earned
from investment of any such  dividends,  being referred to herein as the "Escrow
Sum"),  such Escrow Sum to be held by the Escrow  Agent,  and released to Seller
and/or Buyer, under the conditions and in accordance with the terms hereof.

                                   AGREEMENTS:

     NOW,  THEREFORE,  in  consideration  of the mutual covenants and agreements
contained herein and for other good and valuable consideration,  the receipt and
sufficiency  of which are  hereby  acknowledged,  the  parties  hereto  agree as
follows:

ARTICLE 1: ESCROW AGENT

     1.1.  APPOINTMENT.  The Escrow  Agent is hereby  appointed  depositary  and
escrow agent for Buyer and Seller with  respect to the Escrow Sum.  Escrow Agent
is also  constituted an agent of Buyer to hold the Poore Brothers  Securities in
escrow and in pledge for the benefit of Buyer.  Seller  hereby grants a security
interest  in and to,  and  pledges,  the  Escrow  Sum to  Buyer  to  secure  the
obligations of Seller under and pursuant to the Purchase  Agreement,  including,
without  limitation,  the obligations of Seller referenced in Section 3.1 below,
and Escrow  Agent  hereby  accepts such  designation  as Buyer's  agent for that
purpose.

     1.2. BINDING  OBLIGATIONS.  Except for this Agreement,  the Escrow Agent is
not a party to,  nor is it bound by, any  agreement  between  Buyer and  Seller.
Reference  in  this   Agreement  to  other   documents  or  instruments  is  for
identification  purposes only, and such reference shall not modify or affect the
terms hereof or cause such documents or  instruments  to be deemed  incorporated
herein.  The only duties and  responsibilities  of the Escrow  Agent shall be to
hold  the  Escrow  Sum as  Escrow  Agent  according  to the  provisions  of this
Agreement  and to dispose of and  deliver  the  Escrow Sum as  provided  in this
Agreement.

     1.3. ACTS OF ESCROW AGENT. The Escrow Agent's sole  responsibilities  shall
be for the safekeeping and investment of the Escrow Sum and the  disbursement of
the Escrow Sum and  interest  thereon in  accordance  with this  Agreement.  The
Escrow Agent's authority is limited to the express provisions of this Agreement,
and the Escrow  Agent shall not have any duties other than those  expressly  set
forth  herein.  The Escrow  Agent has no duty to  determine  or inquire into any
happening or occurrence or any performance or failure of performance of Buyer or

                                        1
<PAGE>
Seller or any other party with respect to their agreements or arrangements  with
each other or with any other party other than those imposed by this Agreement or
any other agreement to which the Escrow Agent is a party in connection herewith.
The Escrow  Agent  shall not be liable for  anything  which it may do or refrain
from doing in  connection  with this  Agreement,  except its own  negligence  or
misconduct  or any  failure to carry out its duties  under this  Agreement.  The
Escrow  Agent may confer with legal  counsel of its own choosing in the event of
any dispute or question as to the construction of any of the provisions  hereof,
or its duties  hereunder,  and it shall  incur no  liability  and shall be fully
protected in acting in  reasonable  reliance  upon the opinions of such counsel.
The Escrow Agent may rely and shall be  protected  in acting upon any  documents
which may be submitted to it in connection  with its duties  hereunder and which
he reasonably believes to be genuine and to have been signed or presented by the
proper  party or  parties,  and the  Escrow  Agent  shall have no  liability  or
responsibility  with respect to the form of execution or validity thereof except
as otherwise herein specifically set forth. The Escrow Agent is hereby expressly
authorized to comply with and obey any and all orders,  judgments, or decrees of
any court  relating  to this  Agreement,  the Escrow  Sum,  or the  relationship
between  Buyer and Seller,  and in case the Escrow Agent obeys or complies  with
any such  order,  judgment,  or decree of any  court,  it shall not be liable to
either Buyer or Seller,  or to any other person,  by reason of such  compliance,
notwithstanding any such order, judgment, or decree being subsequently reversed,
modified, annulled, set aside, or vacated, or found to have been entered without
jurisdiction.  Buyer and Seller agree  jointly and  severally  to indemnify  the
Escrow Agent against any expenses or  liabilities,  claims,  losses,  or damages
incurred  by the Escrow  Agent that may arise out of or in  connection  with the
Escrow  Agent's acting as Escrow Agent under and in strict  compliance  with the
terms of this  Agreement  or as a result  of any  litigation  or  threat  of any
litigation in connection herewith or performance in accordance herewith,  except
in those instances where the Escrow Agent has been guilty of negligence or other
misconduct  or has  otherwise  acted  inconsistently  with  the  terms  of  this
Agreement or inconsistently  with the obligations  imposed upon the Escrow Agent
by law.

     1.4. ADVERSE CLAIMS OR DEMANDS. In the event of any disagreement  resulting
in adverse or  conflicting  claims or demands being made in connection  with the
subject  matter of this  Agreement or upon the Escrow Agent,  causing the Escrow
Agent to have doubt as to what action it should take hereunder,  or in the event
that the Escrow Agent,  in good faith,  otherwise has doubt as to what action it
should  take  hereunder,  the  Escrow  Agent  may,  at  its  option  and  in its
discretion,  petition  any  court  of  competent  jurisdiction  in the  State of
Arizona,  for  instructions  or interplead the funds or assets so held into such
court.  The parties  agree to the  jurisdiction  of such court,  waive  personal
service of process, and agree that service of process by certified or registered
mail, return receipt  requested,  to the address set forth in Section 5.1 hereof
shall  constitute  adequate  service.  The parties hereby agree to indemnify and
hold the Escrow Agent  harmless from any liability or losses  occasioned by such
interpleader  action or request for  instructions  and to pay any and all of its
costs,  expenses, and attorney's fees incurred in any such action and agree that
on upon entry of an order permitting interpleader and full compliance therewith,
the Escrow Agent, its servants,  agents, employees, or officers will be relieved
of further liability.

     1.5. LITIGATION.  The Escrow Agent shall not be required to institute legal
proceedings of any kind. In the event  litigation is instituted by Buyer against
Seller or by Seller  against Buyer that: (a) requires  additional  duties of the
Escrow  Agent;  (b)  requires  court  appearances  by or on behalf of the Escrow
Agent; or (c) requires the Escrow Agent to incur expenses or make  disbursements
in the  resolution of contested  claims  against the Escrow Sum, then the Escrow
Agent  shall  be  entitled  to  reimbursement  for any  reasonable  expenses  or
disbursements,  and such reimbursement shall include, but not be limited to, the
actual cost of legal  services if the Escrow  Agent deems it necessary to retain
an attorney.

                                        2
<PAGE>
     1.6. FEES. The fees and expenses of the Escrow Agent shall be paid one-half
(1/2) by Buyer and  one-half  (1/2) by Seller  from funds  other than the Escrow
Sum.

ARTICLE 2: DELIVERY OF SECURITIES

     The Escrow Agent hereby acknowledges receipt of, or will acknowledge,  upon
actual receipt of, the Poore Brothers  Securities  from Buyer.  The Escrow Agent
further  acknowledges its acceptance of the  authorization  herein conferred and
agrees to carry out and  perform  the duties  contained  herein  pursuant to the
provisions of this Agreement.

ARTICLE 3: RELEASE OF SECURITIES

     3.1. RELEASE OF ESCROW SUM TO BUYER. (A) If any time prior to two (2) years
from the date hereof Buyer learns of facts which lead Buyer to conclude  that it
may suffer  Damages for which  Seller may be liable  pursuant to the  provisions
Article 11 of the  Purchase  Agreement,  then Buyer  shall  promptly  advise the
Escrow Agent and Seller of such claim  ("Claim") by  delivering  written  notice
thereof (the  "Notice of Claim") to the Escrow  Agent and Seller.  The Notice of
Claim:  (i) shall state the claimed nature of Seller's  alleged  liability;  and
(ii) shall  state the  maximum  amount of the  payment  that Buyer  claims it is
entitled  to receive  from the Escrow  Sum.  Seller  shall have thirty (30) days
after  receipt of the  Notice of Claim in which to advise  the Escrow  Agent and
Buyer  that it  disputes  the Claim by  delivering  written  notice of  Seller's
dispute (the  "Notice of Dispute") to the Escrow Agent and to Buyer.  The Notice
of Dispute  may  contest  all or any  portion of the Notice of Claim  based on a
dispute concerning the existence of a Claim, Seller's liability or the estimated
amount of the alleged loss.

          (A) If Seller fails to deliver a Notice of Dispute  within such thirty
(30) day  period,  Seller  shall be deemed to have  acknowledged  that  Buyer is
entitled  to  payment as set forth in the Notice of Claim and shall be deemed to
have directed the Escrow Agent to disburse such payment (the "Claim Payment") to
Buyer in accordance with the provisions of Section 3.4. In the event a Notice of
Dispute is timely  delivered,  then the undisputed  portion of the Claim, if any
(the  "Undisputed  Claim  Payment"),  shall be  promptly  disbursed  to Buyer in
accordance  with the provisions of Section 3.4, and only the sum that is subject
to a dispute  shall be held by the  Escrow  Agent  until the Claim is  resolved;
provided, however, that any Claim which is based upon the assertion or threat of
a third party claim  against Buyer shall be  conclusively  deemed to be resolved
four (4)  years  after  the  Notice  of Claim is  delivered  unless  litigation,
arbitration,  assessment,  or some other formal  proceeding is commenced against
Buyer  within  that four (4) year  period.  If such a formal  proceeding  is not
commenced  within  the four (4) year  period,  then the  Claim  shall be  deemed
abandoned and of no further force and effect for purposes of this Agreement.  In
the event a formal proceeding is commenced within the four (4) year period, then
the  resolution  of the  Claim  will  occur  only  upon the  resolution  of such
proceeding and any related appellate proceedings.

          (B) Subject to Seller's  right to dispute a Claim as set forth  above,
once a Notice of Claim is delivered to the Escrow Agent,  the Escrow Agent shall
not permit the Escrow Sum to be reduced by  disbursement  to Seller  pursuant to
Section  3.2 to an amount  which is less than the amount of the Claim (the Poore
Brothers  Securities  then held by the Escrow Agent being valued for the purpose
of any such determination  based on the average closing price per share of Poore
Brothers,  Inc. stock for the immediately preceding ten (10) trading days before
the date for which the  valuation is being  determined,  as reported in the Wall
Street  Journal  (the  "Valuation  Price")).  If  such  reports  are  not  ready
obtainable  from the Wall Street  Journal,  the  reasonable  determination  of a
financial  advisor  to  Buyer  knowledgeable  about  the  stock  price  of Poore
Brothers, Inc. common stock shall be substituted.  Furthermore, if the amount of
any Claim or the aggregate amount of any Claims should ever exceed the amount of

                                        3
<PAGE>
the Escrow  Sum (the Poore  Brothers  Securities  then held by the Escrow  Agent
being valued for such purposes based on the Valuation Price), then no portion of
the Escrow Sum shall be disbursed  pursuant to Section 3.2 during such time that
such a deficit exists.

          (C) Notwithstanding anything to the contrary herein or in the Purchase
Agreement,  no sums shall be disbursed to Buyer  hereunder  unless the aggregate
amount of Claims theretofore made by Buyer, together with any Claim then made by
Buyer,  exceeds $20,000.00,  whereupon the total amount of such Claims which are
not  subject  to  dispute  shall be  released  to Buyer  under the terms of this
Agreement.  Without limiting the foregoing, at no time shall the total Valuation
Price for all Poore  Brothers  Securities  released  to Buyer  hereunder  exceed
$300,000.00.  Upon  release of  $300,000.00  in total  Valuation  Price of Poore
Brothers  Securities,  the remainder of the Poore Brothers  Securities  shall be
released to Seller pursuant to the provisions of Section 3.2 below.

     3.2.  CERTAIN  RELEASES OF ESCROW SUM. One year from the date  hereof,  the
Escrow  Agent  shall  irrevocably  and  unconditionally  disburse  to Seller the
difference  between:  (a) one-half of the Escrow Sum; less (b) the amount of any
Claims  previously paid pursuant to the terms of this Agreement and the Purchase
Agreement  and of the  amount of any then  existing  Claim or  Claims  which are
unresolved  and/or which are then the subject of a pending Notice of Claim.  Two
years from the date hereof,  the  remainder of the Escrow Sum, if any,  shall be
irrevocably and unconditionally  disbursed to Seller (or Buyer, if appropriate),
in one or more  disbursements,  upon final resolution of all Claims then pending
and/or which are then the subject of a pending Notice of Claim.

     3.3.  DELIVERY.  Unless  delivery  is made in person at the Escrow  Agent's
office or unless the Escrow Agent is properly  instructed in writing by Buyer or
Seller,  as the case may be, to make delivery in such other  manner,  the Escrow
Agent shall be deemed to have properly delivered to Buyer or Seller, as the case
may be, such funds as Buyer or Seller is entitled to receive,  upon  placing the
same in the United States Mail in a suitable package or envelope,  registered or
certified mail,  return receipt  requested,  postage  prepaid,  addressed to the
address  referred  to in  Section  5.1  hereof or such  other  address as may be
furnished to the Escrow Agent in writing.

     3.4. TREATMENT OF POORE BROTHERS  SECURITIES.  In the event that the Escrow
Agent  is  required  to make a Claim  Payment  or an  Undisputed  Claim  Payment
pursuant to the provisions of Section 3.1 at a time when a portion of the Escrow
Sum is composed of Poore Brothers Securities, the Escrow Agent shall, at Buyer's
election  (which  election may include any  combination  of funds and/or  values
under clause (i) and/or (ii) below): (i) transfer to Buyer such number of shares
of the Poore  Brothers  Securities  as shall be  necessary to satisfy all or any
portion of such Claim Payment or Undisputed  Claim Payment (such Poore  Brothers
Securities  being valued for such purposes  based on the Valuation  Price on the
date  transferred);  or (ii)  disburse  to Buyer an  appropriate  portion of the
Escrow Sum not represented by Poore Brothers Securities,  which, when aggregated
with the  valuation  arrived  at under  clause (i)  above,  shall  equal a total
valuation  equal  to the  Claim  Payment  and/or  Undisputed  Claim  Payment  in
question.

ARTICLE 4: INVESTMENT AND INTEREST; PERMITTED SALES

     4.1.   INVESTMENT.   At  Seller's   written   direction  and  with  Buyer's
countersignature,  the Escrow  Agent shall invest the Escrow Sum (other than the
Poore Brothers Securities) in interest-bearing, federally insured bank accounts,
money market funds or instruments,  government securities, financial institution
obligations,  or similar  instruments.  All investments in obligations which are
not direct obligations of the United States must be rated AI or PI by Moody's or
Standard & Poor's,  and must have a maturity of one (1) year or less. The Escrow
Agent  shall  not be liable to Buyer or  Seller  for any  claim  related  to the
investment  or  management  of the Escrow Sum,  provided  that the Escrow  Agent

                                        4
<PAGE>
complies  strictly  with the  provisions  of this  Section 4.1 and Section  4.3.
Disbursement  by the Escrow Agent of the Escrow Sum shall be made in  accordance
with  and at the  time  or  times  specified  in  Sections  3.1  and 3.2 of this
Agreement.

     4.2. INTEREST AND OTHER INCOME. Any distributions or dividends with respect
to the Poore Brothers Securities or any other investments or instruments held in
escrow from time to time, together with the proceeds of any sale,  transfer,  or
other  disposition  thereof  and  any  interest  or  other  income  earned  from
investment of any such proceeds,  during the period of these escrow arrangements
shall accrue and be held by the Escrow Agent as part of the Escrow Sum.

     4.3.  INVESTMENT  INSTRUCTIONS.   Seller  shall  direct  the  Escrow  Agent
regarding the  investment of the Escrow Sum pursuant to Section 4.1.  Seller and
Buyer,  and not Escrow  Agent,  shall be solely  responsible  for  following the
guidelines  for  investments  set  forth  in  Section  4.1,  including,  without
limitation,  investigating and satisfying  themselves regarding the liquidity of
the firms and/or institutions with which the Escrow Sum is to be placed.  Seller
shall deliver to Escrow Agent the name(s), address(es), and contact person(s) of
the firm(s)  and/or  banking  institution(s)  with which the Escrow Sum is to be
placed, together with a description of the type of investment to be made. Unless
otherwise  explicitly  stated by Seller in the  written  instructions  to Escrow
Agent,  at no time will any investment of the Escrow Sum or any portion  thereof
(other  than the Poore  Brothers  Securities  and any direct  obligation  of the
United States) exceed one (1) year in duration,  nor will any such investment be
subject to automatic renewal.

     4.4.  CERTAIN  PERMITTED  SALES.  At any time  after one year from the date
hereof,  at Seller's written direction and with Buyer's  countersignature,  such
countersignature not to be unreasonably  withheld or delayed,  Seller shall have
the option of  directing  the Escrow Agent to sell,  pursuant to all  applicable
securities laws and private contractual restrictions,  all or any portion of the
Escrow Sum constituting Poore Brothers  Securities upon the terms and conditions
set forth in this Section 4.4. The net price per share  received by Escrow Agent
with  respect  to any such  sale may not be less than the value per share of the
Poore  Brothers  Securities on the date hereof  computed in accordance  with the
Purchase  Agreement.  When such net proceeds are received by Escrow Agent,  they
shall  become a portion of the Escrow Sum and held  thereafter  by Escrow  Agent
under the terms hereof.

ARTICLE 5: MISCELLANEOUS

     5.1. NOTICES.  Any notice or consent pursuant to or in connection with this
Agreement  shall be in  writing  and Seller be deemed to be  delivered  (a) upon
receipt, if personally delivered or delivered by reputable overnight courier, or
(b) at the close of business on the fifth  business day next  following  the day
when placed in the United States mail postage prepaid,  certified or registered,
addressed to the appropriate  party or parties,  at the address stated below (or
at such other address as such party may designate by written notice to all other
parties), with a copy thereof sent to the persons indicated:

          If to Seller:            Boulder Potato Company, Inc.
                                   Attn:  Mr. Mark C. Maggio
                                   1898 South Flatiron Court, #120
                                   Boulder, Colorado  80301
                                   Telephone: (303) 546-9939
                                   Facsimile: (303) 546-9133

                                        5
<PAGE>
          With copy to:            Maggio & Fox
                                   Attn:  Frank P. Maggio, Esq.
                                   501 Seventh Street
                                   Suite 501, Amcore Financial Plaza
                                   Rockford, Illinois 61104
                                   Telephone: (815) 968-5100
                                   Facsimile: (815) 968-4417

          If to Buyer:             Poore Brothers, Inc.
                                   Attn:  Mr. Eric J. Kufel
                                   3500 South La Cometa Dr.
                                   Goodyear, Arizona 85338
                                   Telephone: (602) 932-6200
                                   Facsimile: (602) 925-2363

          With copy to:            Mariscal, Weeks, McIntyre & Friedlander, P.A.
                                   Attn:  Fred C. Fathe, Esq.
                                   2901 North Central Ave., #200
                                   Phoenix, Arizona 85012
                                   Telephone: (602) 285-5000
                                   Facsimile: (602) 285-5100

          If to Escrow Agent:      Stifel, Nicolaus & Company, Incorporated
                                   c/o Mr. Larry Bain
                                   3401 Enterprise Parkway
                                   Suite 110
                                   Beachwood, Ohio  44122
                                   Telephone  216-514-8685
                                   Facsimile  216-514-8687

     5.2. ENTIRE AGREEMENT;  AMENDMENT.  Except as otherwise expressly set forth
herein,  this  Agreement  contains the entire  agreement  among the parties with
respect to the  subject  matter  hereof,  and no  representations,  inducements,
promises, or agreements,  oral or otherwise, not embodied herein shall be of any
force or effect. This Agreement may be amended,  modified, or supplemented,  and
waivers or consents to departures from the provisions  hereof may be given, only
pursuant to a written  instrument signed by Buyer and Seller,  and, if, but only
if, the rights and  responsibilities  of the Escrow  Agent are  modified by such
amendment, modification, or supplement, by the Escrow Agent.

     5.3. PARTIES BOUND. This Agreement shall be binding upon and shall inure to
the benefit of the parties hereto and their respective successors,  assigns, and
other legal representatives.

     5.4. MULTIPLE  COUNTERPARTS.  This Agreement may be executed in a number of
identical  counterparts and it shall not be necessary for each of the parties to
execute each of such counterparts, but when all of the parties have executed and
delivered  one or more of such  counterparts,  the  several  parts,  when  taken
together, shall be deemed to constitute one and the same instrument, enforceable
against each in accordance with its terms. In making proof of this Agreement, it
shall not be necessary to produce or account for more than one such  counterpart
executed by the party against whom enforcement of this Agreement is sought.

                                        6
<PAGE>
     5.5.  HEADINGS.  The  headings in this  Agreement  are for  convenience  of
reference only and shall not limit or otherwise affect the meaning hereof.

     5.6.  GOVERNING LAW. This  Agreement  shall be governed by and construed in
accordance  with the laws of the State of Arizona,  without regard to principles
of conflicts or choice of law. Any action or  arbitration  brought to enforce or
construe  this  Agreement  or to  declare  the  rights of the  parties  shall be
commenced and maintained in an  appropriate  state or federal court or before an
appropriate arbitrator in Phoenix,  Arizona, and each party irrevocably consents
to exclusive jurisdiction and venue in such forum for such purposes.

     5.7. SEVERABILITY. If any provision of this Agreement is held to be illegal
invalid, or unenforceable under present or future laws effective during the term
of this Agreement, such provision shall be fully severable; this Agreement shall
be  construed  and  enforced  as if  such  illegal,  invalid,  or  unenforceable
provision  had  never  comprised  a part of this  Agreement;  and the  remaining
provisions of this Agreement shall remain in full force and effect and shall not
be  affected by the  illegal,  invalid,  or  unenforceable  provision  or by its
severance  from  this  Agreement.  Furthermore,  in lieu of each  such  illegal,
invalid,  or unenforceable  provision,  there shall be added  automatically as a
part of this Agreement a provision as similar in terms to such illegal, invalid,
or  unenforceable  provision  as  may  be  possible  and be  legal,  valid,  and
enforceable, and this Agreement shall be reformed accordingly.

     5.8.  LEGAL FEES AND COSTS.  In the event  Buyer or Seller  elects to incur
legal  expenses in connection  with any  arbitration or litigation to enforce or
interpret  any  provision  of this  Agreement  or to  declare  the rights of the
parties under this Agreement,  the prevailing  party will be entitled to recover
such legal expenses,  including reasonable attorney's fees, expert witness fees,
paralegal expenses, costs and necessary disbursements,  in addition to any other
relief to which such party shall be entitled.

     5.9. [RESERVED]

     5.10.  RESIGNATION AND TERMINATION.  The Escrow Agent may resign as such by
delivering  written  notice to that effect at least sixty (60) days prior to the
effective date of such resignation to Seller and Buyer.  Upon expiration of such
sixty (60) day notice  period,  the Escrow  Agent may deliver the portion of the
Escrow Sum remaining it its possession to any successor  Escrow Agent  appointed
by Seller and Buyer  pursuant to this Section  5.10,  or if no successor  Escrow
Agent has been  appointed,  to any court of competent  jurisdiction  in Phoenix,
Arizona,  or in  accordance  with the joint  written  instructions  of Buyer and
Seller.  Seller and Buyer,  acting jointly,  may terminate the Escrow Agent from
its position as such by delivering  to the Escrow Agent  written  notice to that
effect  executed  by Seller  and Buyer at least  thirty  (30) days  prior to the
effective  date  of such  termination.  In the  event  of  such  resignation  or
termination of the Escrow Agent, a successor  Escrow Agent shall be appointed by
mutual  agreement  between Seller and Buyer,  and the Escrow Agent shall deliver
the portion of the Escrow Sum  remaining  in its  possession  to such  successor
escrow  agent.  From and after  the  appointment  of a  successor  Escrow  Agent
pursuant to this Section 5.10, all  references  herein to the Escrow Agent shall
be deemed to be to such successor Escrow Agent. The delivery by the Escrow Agent
of the Escrow Sum  hereunder in accordance  with the  provisions of this Section
5.10 shall  constitute a full and  sufficient  discharge and  acquittance of the
Escrow  Agent in respect to such sums  delivered,  and the Escrow Agent shall be
entitled to receive releases and discharges  therefor.  The indemnities in favor
of the Escrow Agent contained in this Agreement and the obligations of Buyer and
Seller  under  Section  1.6 hereof  shall  survive for the benefit of the Escrow
Agent after any resignation or termination.

                                        7
<PAGE>
     5.11. NON-ASSIGNMENT.  The duties, responsibilities,  interests, and rights
of the parses  under  this  Agreement  are  non-transferable  and  nonassignable
(without the express written consent of Buyer and Seller),  and any purported or
attempted  transfer or assignment in violation of this  provision  shall be void
and shall vest no rights in the purported transferee or assignee.

     IN WITNESS  THEREOF,  the parties hereto have executed this Agreement as of
the date first above written.

SELLER:                                 BOULDER POTATO COMPANY, INC., a
                                        Colorado corporation,

                                        By:
                                            ------------------------------------
                                        Its:
                                            ------------------------------------

PURCHASER:                              POORE BROTHERS, INC., a Delaware
                                        corporation

                                        By:
                                            ------------------------------------
                                        Its:
                                            ------------------------------------

ESCROW AGENT:                           Stifel, Nicolaus & Company,
                                        Incorporated, a _________________

                                        By:
                                            ------------------------------------
                                        Its:
                                            ------------------------------------

                                        8

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00013-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00013-of-00352.parquet"}]]