Document:

2nd Amendment to the STFC Leadership Bonus Plan

 EXHIBIT 10.2 
 SECOND AMENDMENT 
 TO THE 

STATE AUTO FINANCIAL CORPORATION 
 LEADERSHIP BONUS PLAN 
 Background Information 

 

	A.	State Auto Financial Corporation (“STFC”) previously adopted and maintains the State Auto Financial Corporation Leadership Bonus Plan (the “Plan”)
for the benefit of identified executive officers and other key management employees, managers and professionals. 

  

	B.	STFC desires to amend the Plan to add change of control provisions. 

  

	C.	STFC also desires to amend the Plan to expand the list of performance criteria available in determining an award under the Plan. 

 

	D.	STFC further desires to amend the Plan to clarify the treatment of prorated awards upon a participant’s termination of employment due to death, disability or
retirement prior to the end of the applicable performance period. 

  

	E.	STFC also desires to amend the Plan to clarify the definition of retirement as used in the Plan and the timing of distributions from the Plan. 

 

	F.	Article 9 of the Plan permits the Compensation Committee of the Board of Directors of STFC to amend the Plan. 

Amendment of the Plan 
 The Plan is hereby amended effective January 1, 2012 as follows: 
  

	1.	Article 2 of the Plan is hereby amended by adding a new Section 2.5, “Change of Control or Potential Change of Control,” with all subsequent Sections of
Article 2 renumbered sequentially, to read as follows: 

 2.5 “Change of Control” means
the happening of any of the following: 
 (a) when any “person” as defined in Section 3(a)(9) of
the Exchange Act and as used in Sections 13(d) and 14(d) thereof, including a “group” as defined in Section 13(d) of the Exchange Act, but excluding the Company and any employee benefit plan sponsored or maintained by the Company
(including any trustee of such plan acting as trustee) and excluding State Automobile Mutual Insurance Company, 

 
directly or indirectly, becomes the “beneficial owner” (as defined in Rule 13d-3 under the Exchange Act, as amended from time to time), of securities of the Company representing 30% or
more of the combined voting power of the Company’s then outstanding securities; or 
 (b) when, during any
period of 24 consecutive months during the existence of the Plan, the individuals who, at the beginning of such period, constitute the Board (the “Incumbent Directors”) cease for any reason other than death to constitute at least a
majority of the Board; provided, however, that a director who was not a director at the beginning of such 24-month period shall be deemed to have satisfied such 24-month requirement (and be an Incumbent Director) if such director was elected by, or
on the recommendation of, or with the approval of, at least two-thirds of the directors who then qualified as Incumbent Directors either actually (because they were directors at the beginning of such 24-month period) or by prior operation of this
Section 2.5(b); or 
 (c) the occurrence of a transaction requiring shareholder approval for the acquisition
of the Company by an entity other than the Company through purchase of assets, by merger or otherwise; or 
 (d)
the occurrence of a “Rule 13e-3 transaction” (as defined in Rule 13e-3 under the Exchange Act) requiring approval by the shareholders of the Company. 
 A “Potential Change in Control” means the happening of any one of the following: 
 (a) the approval by shareholders of an agreement by the Company, the consummation of which would result in a Change in Control of the Company as defined in Section 2.5 above; or 

(b) the acquisition of beneficial ownership, directly or indirectly, by any entity, person or group (other than the
Company or any Company employee benefit plan (including any trustee of such plan acting as such trustee) and other than State Automobile Mutual Insurance Company) of securities of the Company representing 30% or more of the combined voting power of
the Company’s outstanding securities and the adoption by the Board of a resolution to the effect that a Potential Change in Control of the Company has occurred for purposes of this Plan. 

 

	2.	Section 4.1 of the Plan is hereby amended in its entirety to read as follows: 

4.1 Performance Criteria. As to each Performance Period, the Administrator will establish in writing Performance
Criteria based on one or more of the following performance measures of the State Auto Group over the Performance Period: (i) earnings; (ii) return on capital; (iii) return on equity; (iv) return on assets; (v) rate change;
(vi) revenue; (vii) premiums; (viii) net income; (ix) earnings per share; (x) combined ratio; (xi) loss ratio; (xii) expense ratio; (xiii) assets; (xiv) equity; (xv) cash flow; (xvi) stock
price; (xvii) total shareholders’ return; (xviii) premium growth; (xix) corporate surplus growth (defined as growth in State Auto Mutual’s surplus less the impact of the value of its

 
holdings of the Company); (xx) economic profit and (xxi) individual performance related to personal goals. The Administrator may, in its discretion, measure any of such Performance
Criteria on an absolute or relative basis. Performance Criteria applicable to Covered Employees will not include item (xxi) above (individual performance related to personal goals), unless a separate Award is issued specific to such goals. Any
Award issued to a Covered Employee that includes item (xxi) as a Performance Criteria will not be performance-based compensation governed by Code Section 162(m). Except as otherwise provided herein, the extent to which the Performance
Criteria are satisfied will determine the amount, if any, of the Award that will be earned by each Participant. The Performance Criteria may vary for different Performance Periods and need not be the same for each Participant eligible for an Award
for a Performance Period. 
  

	3.	Article 4 of the Plan is hereby amended by adding a new Section 4.5, “Change of Control,” to read as follows: 

4.5 Change of Control or Potential Change of Control. If a Change of Control or Potential Change of Control, as
defined in Section 2.5 of the Plan, occurs prior to the end of a specified Performance Period, the Administrator shall determine the Final Bonus in accordance with Section 4.4 of the Plan; provided, however, that such Final Bonus shall be
determined based on the achievement of the Performance Criteria up to the date of the Change of Control or Potential Change of Control and then prorated based upon the length of time that the Participant was employed by the Company during the
applicable Performance Period. The Final Bonus, thus determined, shall be paid per the terms of the Plan. 
  

	4.	Section 6.1 of the Plan is hereby amended in its entirety to read as follows: 

6.1 Termination of Employment Due to Death, Disability or Retirement. In the event a Participant’s employment
is terminated during the applicable Performance Period by reason of death, Disability or retirement upon the attainment of early or normal retirement age as defined in the State Auto Insurance Companies Employee Retirement Plan (the “Retirement
Plan”) (regardless of whether such Participant is eligible to retire from the Retirement Plan), the Final Bonus determined in accordance with Section 4.4 herein shall be reduced to reflect participation prior to termination only.

 (a) Death or Disability. If the Participant’s employment is terminated due to death or Disability,
the Final Bonus, if any, shall be equal to 100% of the Participant’s target bonus, prorated by multiplying the Final Bonus by a fraction, the numerator of which is the number of days of employment in the Performance Period through the date of
employment termination, and the denominator of which is the number of days in the Performance Period. In the case of a Participant’s Disability, the employment termination shall be deemed to have occurred as of the date that the Administrator
determines was the date on which the definition of Disability was satisfied. Notwithstanding the foregoing, if the Participant is a Covered Employee, the Final Bonus, if any, shall be based upon the achievement of the Performance Criteria during the
applicable portion of the Performance Period and then prorated as described above. 

 (b) Retirement. If the Participant’s employment is terminated
due to retirement (as defined above), the Final Bonus, if any, shall be based upon the achievement of the Performance Criteria during the applicable Performance Period and then prorated based upon the length of time that the Participant was employed
by the Company during the Performance Period. 
 The Final Bonus thus determined shall be paid as soon as practicable and
reasonable following the Participant’s death, Disability or retirement unless otherwise elected by the Participant as provided by the State Auto Property & Casualty Insurance Company Amended and Restated Incentive Deferred Compensation
Plan (the “Deferred Compensation Plan”), as the same may be amended from time to time. The Administrator may establish such procedures as it deems appropriate for a Participant to designate a beneficiary to whom any amounts payable in the
event of the Participant’s death are to be paid. If no beneficiary is designated, the right of the Participant to receive any payment under this Plan will pass to the Participant’s estate. 

 

	5.	The third sentence of Section 6.2 of the Plan is hereby amended in its entirety to read as follows: 

The Final Bonus thus determined shall be paid as soon as practicable and reasonable following the end of the Performance Period in which
employment termination occurs, and shall be made at the same time payments are made to Participants who did not terminate employment during the applicable Performance Period unless otherwise elected by the Participant as provided in the Deferred
Compensation Plan, as the same may be amended from time to time. 
  

	6.	All other provisions of the Plan shall remain in full force and effect.3rd Amendment to the STFC Long-Term Incentive Plan

 EXHIBIT 10.3 
 THIRD AMENDMENT 
 TO THE 

STATE AUTO FINANCIAL CORPORATION 
 LONG-TERM INCENTIVE PLAN 
 Background Information 

 

	A.	State Auto Financial Corporation (“STFC”) previously adopted and maintains the State Auto Financial Corporation Long-Term Incentive Plan (the
“Plan”) for the benefit of its executive officers and other key management employees, managers and professionals. 

  

	B.	STFC desires to amend the Plan to expand the list of qualifying performance criteria available in determining an award under the Plan. 

 

	C.	STFC also desires to amend the Plan to clarify the definition of retirement as used in the Plan and the timing of distributions from the Plan and the treatment of
prorated awards upon a participant’s termination of employment due to death, disability or retirement prior to the end of the applicable performance period. 

 

	D.	Article 9 of the Plan permits the Compensation Committee of the Board of Directors of STFC to amend the Plan. 

Amendment of the Plan 
 The Plan is hereby amended effective January 1, 2012 as follows: 
  

	1.	The first paragraph of Section 4.1 of the Plan is hereby amended in its entirety to read as follows: 

4.1. Qualifying Performance Criteria. As to each Performance Period, the Administrator shall select and establish
in writing Qualifying Performance Criteria for the Performance Period, which, if met, may entitle Participants to the payment of a Final Award. Such Qualifying Performance Criteria shall be based on one or more of the following performance measures
of the State Auto Group over the Performance Period: (i) earnings; (ii) return on capital; (iii) return on equity; (iv) return on assets; (v) revenue; (vi) premiums; (vii) net income; (viii) earnings per
share; (ix) combined ratio; (x) loss ratio; (xi) expense ratio; (xii) assets; (xiii) equity; (xiv) cash flow; (xv) stock price; (xvi) total shareholders’ return; (xvii) economic profit;
(xviii) Company performance relative to the designated peer group determined by the group’s statutory combined ratio, the Company’s book value per share and total group revenue growth, or any other performance goal approved by the
shareholders of the Company in accordance with Code Section 162(m). The Administrator may, in its discretion, measure any of such Qualifying Performance Criteria on an absolute or relative basis. 

 

	2.	The fourth sentence of Section 6.1 of the Plan is hereby amended in its entirety to read as follows: 

The Final Award thus determined shall be paid as soon as practicable and reasonable following the Participant’s death or Disability
unless otherwise elected by the Participant as provided by the State Auto Property & Casualty Insurance Company Amended and Restated Incentive Deferred Compensation Plan (the “Deferred Compensation Plan”), as the same may be
amended from time to time. 

	3.	Section 6.1 of the Plan is hereby further amended by adding a new last sentence to read as follows: 

Notwithstanding the foregoing, if the Participant is a Covered Employee, the Final Award, if any, shall be based upon the achievement of
the Qualifying Performance Criteria during the applicable portion of the Performance Period and then prorated as described above. 
  

	4.	The first sentence of Section 6.2 of the Plan is hereby amended in its entirety to read as follows: 

In the event a Participant’s employment is terminated due to retirement upon the attainment of early or normal retirement age as
defined in the State Auto Insurance Companies Employee Retirement Plan (the “Retirement Plan”) (regardless of whether such Participant is eligible to retire from the Retirement Plan), at any time during the applicable Performance Period,
the Final Award determined in accordance with Section 4.3 herein shall be reduced to reflect participation prior to termination only. 
  

	5.	The last sentence of Section 6.2 of the Plan is hereby amended in its entirety to read as follows: 

The Final Award thus determined shall be paid as soon as practicable and reasonable following the end of the Performance Period in which
employment termination occurs, and shall be made at the same time payments are made to Participants who did not terminate employment during the applicable Performance period unless otherwise elected by the Participant as provided in the Deferred
Compensation Plan, as the same may be amended from time to time. 
  

	6.	All other provisions of the Plan shall remain in full force and effect.

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