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      REGISTRATION
        RIGHTS AGREEMENT

       

      THIS
        REGISTRATION RIGHTS AGREEMENT (this “Agreement”)
        is
        entered into as of the [__]
        day of
[____],
        2008,
        by and among Consumer Partners Acquisition Corp., a Delaware corporation
        (the
“Company”)
        and
        the undersigned parties listed under Investor on the signature page hereto
        (each, an “Investor”
and
        collectively, the “Investors”).

       

      WHEREAS,
        the Investors currently hold all of the issued and outstanding securities
        of the
        Company; and

       

      WHEREAS,
        the Investors and the Company desire to enter into this Agreement to provide
        the
        Investors with certain rights relating to the registration of (a) shares
        of
        Common Stock; (b) Founder Warrants; and (c) shares of Common Stock issuable
        upon
        exercise of the Founder Warrants.

      

      NOW,
        THEREFORE, in consideration of the mutual covenants and agreements set forth
        herein, and for other good and valuable consideration, the receipt and
        sufficiency of which are hereby acknowledged, the parties hereto agree as
        follows:

       

      1.
        DEFINITIONS.
        The
        following capitalized terms used herein have the following
        meanings:

       

      “Agreement”
means
        this Agreement, as amended, restated, supplemented, or otherwise modified
        from
        time to time.

       

      “Commission”
means
        the Securities and Exchange Commission, or any other federal agency then
        administering the Securities Act or the Exchange Act.

       

      “Common
        Stock”
means
        the common stock, par value $0.0001 per share, of the Company.

       

      “Company”
is
        defined in the preamble to this Agreement.

       

      “Demand
        Registration”
is
        defined in Section 2.1.1.

       

      “Demanding
        Holder”
is
        defined in Section 2.1.1.

       

      “Exchange
        Act”
means
        the Securities Exchange Act of 1934, as amended, and the rules and regulations
        of the Commission promulgated thereunder, all as the same shall be in effect
        at
        the time.

       

      “Form
        S-3”
is
        defined in Section 2.3.

       

      “Founder
        Warrants”
means
        the warrants being purchased by PJC Consumer Partners Acquisition I, LLC,
        Aria
        Select Consumer Fund LP, Aria Partners LP, Aria Partners II LP, Aria Partners
        (Cayman) Ltd. and Kata Ltd. in a private placement that will take place
        immediately prior to the consummation of the Company’s initial public
        offering.

       

      “Founder
        Warrants Release Date”
means
        the date on which the Founder Warrants are disbursed from escrow pursuant
        to
        Section 3 of that certain Founder Warrant Escrow Agreement dated as of the
        date
        hereof by and among the Company, PJC Consumer Partners Acquisition I, LLC,
        Aria
        Select Consumer Fund LP, Aria Partners LP, Aria Partners II LP, Aria Partners;
        (Cayman) Ltd. and Kata Ltd. and Continental Stock Transfer & Trust Company.

       

      
        
           

        

        
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      “Indemnified
        Party”
is
        defined in Section 4.3.

       

      “Indemnifying
        Party”
is
        defined in Section 4.3.

       

      “Initial
        Shares Release
        Date”
means
        the date on which shares of Common Stock are disbursed from escrow pursuant
        to
        Section 3 of that certain Stock Escrow Agreement dated as of the date hereof
        by
        and among the parties hereto and Continental Stock Transfer & Trust
        Company.

       

      “Investor”
is
        defined in the preamble to this Agreement.

       

      “Investor
        Indemnified Party”
is
        defined in Section 4.1.

       

      “Maximum
        Number of Shares”
is
        defined in Section 2.1.4.

       

      “Notices”
is
        defined in Section 6.3.

       

      “Piggy-Back
        Registration”
is
        defined in Section 2.2.1.

       

      “Registration”
means
        a
        registration effected by preparing and filing a Registration Statement or
        similar document in compliance with the requirements of the Securities Act,
        and
        the applicable rules and regulations promulgated thereunder, and such
        registration statement becoming effective.

       

      “Registrable
        Securities”
mean
        (i) all of the shares of Common Stock owned or held by Investors prior to
        the
        consummation of the Company’s initial public offering, (ii) all of the Founder
        Warrants owned or held by Investors immediately prior to the consummation
        of the
        Company’s initial public offering, and (iii) all of the shares of Common Stock
        issuable upon exercise of the Founder Warrants. Registrable Securities include
        any warrants, shares of capital stock or other securities of the Company
        issued
        as a dividend or other distribution with respect to or in exchange for or
        in
        replacement of such shares of Common Stock or Founder Warrants. As to any
        particular Registrable Securities, such securities shall cease to be Registrable
        Securities when: (a) a Registration Statement with respect to the sale of
        such
        securities shall have become effective under the Securities Act and such
        securities shall have been sold, transferred, disposed of or exchanged in
        accordance with such Registration Statement; (b) such securities shall have
        been
        otherwise transferred, new certificates for them not bearing a legend
        restricting further transfer shall have been delivered by the Company and
        subsequent public distribution of them shall not require registration under
        the
        Securities Act; (c) such securities shall have ceased to be outstanding,
        or (d)
        the Securities and Exchange Commission makes a definitive determination to
        the
        Company that the Registrable Securities are saleable without volume limitations
        under Rule 144.

       

      “Registration
        Statement”
means
        a
        registration statement filed by the Company with the Commission in compliance
        with the Securities Act and the rules and regulations promulgated thereunder
        for
        a public offering and sale of Common Stock (other than a registration statement
        on Form S-4 or Form S-8, or their successors, or any registration statement
        covering only securities proposed to be issued in exchange for securities
        or
        assets of another entity).

       

      “Securities
        Act”
means
        the Securities Act of 1933, as amended, and the rules and regulations of
        the
        Commission promulgated thereunder, all as the same shall be in effect at
        the
        time.

       

      “Underwriter”
means
        a
        securities dealer who purchases any Registrable Securities as principal in
        an
        underwritten offering and not as part of such dealer’s market-making
        activities.

       

      
        
           

        

        
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      2.
        REGISTRATION RIGHTS.

       

      2.1
        Demand Registration.

       

        2.1.1
        Request for Registration.
        At any
        time and from time to time on or after the Founder Warrant Release Date or
        the
        Initial Shares Release Date, as applicable, the holders of a
        majority-in-interest of such Registrable Securities as have been released
        from
        escrow may make up to three written demands for registration under the
        Securities Act of all or part of their Registrable Securities (a “Demand
        Registration”). Any
        demand for a Demand Registration shall specify the number of shares of
        Registrable Securities proposed to be sold and the intended method(s) of
        distribution thereof. The Company will notify all holders of Registrable
        Securities of the demand, and each holder of Registrable Securities who wishes
        to include all or a portion of such holder’s Registrable Securities in the
        Demand Registration (each such holder including shares of Registrable Securities
        in such registration, a “Demanding
        Holder”)
        shall
        so notify the Company within fifteen (15) days after the receipt by the holder
        of the notice from the Company. Upon any such request, the Demanding Holders
        shall be entitled to have their Registrable Securities included in the Demand
        Registration, subject to Section 2.1.4 and the provisos set forth in Section
        3.1.1. The Company shall not be obligated to effect more than an aggregate
        of
        two (2) Demand Registrations under this Section 2.1.1 in respect of all
        Registrable Securities.

       

      2.1.2
        Effective Registration. A registration will not count as a Demand
        Registration until the Registration Statement filed with the Commission with
        respect to such Demand Registration has been declared effective and the Company
        has complied with all of its obligations under this Agreement with respect
        thereto; provided, however, that if, after such Registration Statement has
        been
        declared effective, the offering of Registrable Securities pursuant to a
        Demand
        Registration is interfered with by any stop order or injunction of the
        Commission or any other governmental agency or court, the Registration Statement
        with respect to such Demand Registration will be deemed not to have been
        declared effective, unless and until (i) such stop order or injunction is
        removed, rescinded or otherwise terminated, and (ii) a majority-in-interest
        of
        the Demanding Holders thereafter elect to continue the offering; provided,
        further, that the Company shall not be obligated to file a second Registration
        Statement until a Registration Statement that has been filed is counted as
        a
        Demand Registration or is terminated.

       

      2.1.3
        Underwritten Offering. If a majority-in-interest of the Demanding Holders
        so elect and such holders so advise the Company as part of their written
        demand
        for a Demand Registration, the offering of such Registrable Securities pursuant
        to such Demand Registration shall be in the form of an underwritten offering.
        In
        such event, the right of any holder to include its Registrable Securities
        in
        such registration shall be conditioned upon such holder’s participation in such
        underwriting and the inclusion of such holder’s Registrable Securities in the
        underwriting to the extent provided herein. All Demanding Holders proposing
        to
        distribute their securities through such underwriting shall enter into an
        underwriting agreement in customary form with the Underwriter or Underwriters
        selected for such underwriting by a majority-in-interest of the holders
        initiating the Demand Registration.

       

      2.1.4
        Reduction of Offering. If the managing Underwriter or Underwriters for a
        Demand Registration that is to be an underwritten offering advises the Company
        and the Demanding Holders in writing that the dollar amount or number of
        shares
        of Registrable Securities which the Demanding Holders desire to sell, taken
        together with all other shares of Common Stock or other securities which
        the
        Company desires to sell and the shares of Common Stock, if any, as to which
        registration has been requested pursuant to written contractual piggy-back
        registration rights held by other stockholders of the Company who desire
        to
        sell, exceeds the maximum dollar amount or maximum number of shares that
        can be
        sold in such offering without adversely affecting the proposed offering price,
        the timing, the distribution method, or the probability of success of such
        offering (such maximum dollar amount or maximum number of shares, as applicable,
        the “Maximum Number of Shares”), then the Company shall
        include in such registration: (i) first, the Registrable Securities as to
        which
        Demand Registration has been requested by the Demanding Holders (pro rata
        in
        accordance with the number of shares that each such Person has requested
        be
        included in such registration, regardless of the number of shares held by
        each
        such Person (such proportion is referred to herein as "Pro
        Rata") that can be sold without exceeding the Maximum Number of
        Shares; (ii) second, to the extent that the Maximum Number of Shares has
        not
        been reached under the foregoing clause (i), the shares of Common Stock or
        other
        securities that the Company desires to sell that can be sold without exceeding
        the Maximum Number of Shares; (iii) third, to the extent that the Maximum
        Number
        of Shares has not been reached under the foregoing clauses (i) and (ii),
        the
        shares of Common Stock or other securities for the account of other persons
        that
        the Company is obligated to register pursuant to written contractual
        arrangements with such persons and that can be sold without exceeding the
        Maximum Number of Shares.

       

      
        
           

        

        
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      2.1.5
        Withdrawal. If a majority-in-interest of the Demanding Holders disapprove
        of the terms of any underwriting or are not entitled to include all of their
        Registrable Securities in any offering, such majority-in-interest of the
        Demanding Holders may elect to withdraw from such offering by giving written
        notice to the Company and the Underwriter or Underwriters of their request
        to
        withdraw prior to the effectiveness of the Registration Statement filed with
        the
        Commission with respect to such Demand Registration. If the majority-in-interest
        of the Demanding Holders withdraws from a proposed offering relating to a
        Demand
        Registration, then such registration shall not count as a Demand Registration
        provided for in Section 2.1.

       

      2.2
        Piggy-Back Registration.

       

      2.2.1
        Piggy-Back Rights. If at any time on or after the Founder Warrant Release
        Date or the Initial Shares Release Date, as applicable, the Company proposes
        to
        file a Registration Statement under the Securities Act with respect to an
        offering of equity securities, or securities or other obligations exercisable
        or
        exchangeable for, or convertible into, equity securities, by the Company
        for its
        own account or for stockholders of the Company for their account (or by the
        Company and by stockholders of the Company including, without limitation,
        pursuant to Section 2.1), other than a Registration Statement (i) filed in
        connection with any employee stock option or other benefit plan, (ii) for
        an
        exchange offer or offering of securities solely to the Company’s existing
        stockholders, (iii) for an offering of debt that is convertible into equity
        securities of the Company or (iv) for a dividend reinvestment plan, then
        the
        Company shall (x) give written notice of such proposed filing to the holders
        of
        Registrable Securities as soon as practicable but in no event less than ten
        (10)
        days before the anticipated filing date, which notice shall describe the
        amount
        and type of securities to be included in such offering, the intended method(s)
        of distribution, and the name of the proposed managing Underwriter or
        Underwriters, if any, of the offering, and (y) offer to the holders of
        Registrable Securities in such notice the opportunity to register the sale
        of
        such number of shares of Registrable Securities as have been released from
        escrow and requested by such holders in writing within five (5) business
        days
        following receipt of such notice (a “Piggy-Back
        Registration”). The Company shall cause such Registrable Securities
        to be included in such registration and shall use its best efforts to cause
        the
        managing Underwriter or Underwriters of a proposed underwritten offering
        to
        permit the Registrable Securities requested to be included in a Piggy-Back
        Registration on the same terms and conditions as any similar securities of
        the
        Company and to permit the sale or other disposition of such Registrable
        Securities in accordance with the intended method(s) of distribution thereof.
        All holders of Registrable Securities proposing to distribute their securities
        through a Piggy-Back Registration that involves an Underwriter or Underwriters
        shall enter into an underwriting agreement in customary form with the
        Underwriter or Underwriters selected for such Piggy-Back
        Registration.

       

      
        
           

        

        
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      2.2.2
        Reduction of Offering. If the managing Underwriter or Underwriters for a
        Piggy-Back Registration that is to be an underwritten offering advises the
        Company and the holders of Registrable Securities in writing that the dollar
        amount or number of shares of Common Stock which the Company desires to sell,
        taken together with shares of Common Stock, if any, as to which registration
        has
        been demanded pursuant to written contractual arrangements with persons other
        than the holders of Registrable Securities hereunder, the Registrable Securities
        as to which registration has been requested under this Section 2.2, and the
        shares of Common Stock, if any, as to which registration has been requested
        pursuant to the written contractual piggy-back registration rights of other
        stockholders of the Company, exceeds the Maximum Number of Shares, then the
        Company shall include in any such registration:

       

      a)
        If the
        registration is undertaken for the Company’s account: (A) first, the shares of
        Common Stock or other securities that the Company desires to sell that can
        be
        sold without exceeding the Maximum Number of Shares; (B) second, to the extent
        that the Maximum Number of Shares has not been reached under the foregoing
        clause (A), the shares of Common Stock or other securities, if any, comprised
        of
        Registrable Securities, as to which registration has been requested pursuant
        to
        the applicable written contractual piggy-back registration rights of such
        security holders, Pro Rata, that can be sold without exceeding the Maximum
        Number of Shares; and (C) third, to the extent that the Maximum Number of
        shares
        has not been reached under the foregoing clauses (A) and (B), the shares
        of
        Common Stock or other securities for the account of other persons that the
        Company is obligated to register pursuant to written contractual piggy-back
        registration rights with such persons and that can be sold without exceeding
        the
        Maximum Number of Shares; 

       

      b)
        If the
        registration is a “demand” registration undertaken at the demand of persons
        other than the holders of Registrable Securities, (A) first, the shares of
        Common Stock or other securities for the account of the demanding persons
        that
        can be sold without exceeding the Maximum Number of Shares; (B) second, to
        the
        extent that the Maximum Number of Shares has not been reached under the
        foregoing clause (A), the shares of Common Stock or other securities that
        the
        Company desires to sell that can be sold without exceeding the Maximum Number
        of
        Shares; (C) third, to the extent that the Maximum Number of Shares has not
        been
        reached under the foregoing clauses (A) and (B), collectively the shares
        of
        Common Stock or other securities comprised of Registrable Securities, Pro
        Rata,
        as to which registration has been requested pursuant to the terms hereof,
        that
        can be sold without exceeding the Maximum Number of Shares; and (D) fourth,
        to
        the extent that the Maximum Number of Shares has not been reached under the
        foregoing clauses (A), (B) and (C), the shares of Common Stock or other
        securities for the account of other persons that the Company is obligated
        to
        register pursuant to written contractual arrangements with such persons,
        that
        can be sold without exceeding the Maximum Number of Shares.

       

      2.2.3
        Withdrawal. Any holder of Registrable Securities may elect to withdraw
        such holder’s request for inclusion of Registrable Securities in any Piggy-Back
        Registration by giving written notice to the Company of such request to withdraw
        prior to the effectiveness of the Registration Statement. The Company (whether
        on its own determination or as the result of a withdrawal by persons making
        a
        demand pursuant to written contractual obligations) may withdraw a registration
        statement at any time prior to the effectiveness of the Registration Statement.
        Notwithstanding any such withdrawal, the Company shall pay all expenses incurred
        by the holders of Registrable Securities in connection with such Piggy-Back
        Registration as provided in Section 3.3.

       

      
        
           

        

        
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      2.3
        Registrations on Form S-3. The holders of Registrable Securities may at
        any time after the date the Company consummates a business combination, request
        in writing that the Company register the resale of any or all of such
        Registrable Securities on Form S-3 or any similar short-form registration
        which
        may be available at such time (“Form S-3”); provided,
        however, that the Company shall not be obligated to effect such request through
        an underwritten offering. Upon receipt of such written request, the Company
        will
        promptly give written notice of the proposed registration to all other holders
        of Registrable Securities, and, as soon as practicable thereafter, effect
        the
        registration of all or such portion of such holder’s or holders’ Registrable
        Securities as are specified in such request, together with all or such portion
        of the Registrable Securities or other securities of the Company, if any,
        of any
        other holder or holders joining in such request as are specified in a written
        request given within fifteen (15) days after receipt of such written notice
        from
        the Company; provided, however, that the Company shall not be obligated to
        effect any such registration pursuant to this Section 2.3: (i) if Form S-3
        is
        not available for such offering; or (ii) if the holders of the Registrable
        Securities, together with the holders of any other securities of the Company
        entitled to inclusion in such registration, propose to sell Registrable
        Securities and such other securities (if any) at any aggregate price to the
        public of less than $500,000. Registrations effected pursuant to this Section
        2.3 shall not be counted as Demand Registrations effected pursuant to Section
        2.1.

       

      

      3.
        REGISTRATION PROCEDURES.

       

      3.1
        Filings; Information. Whenever the Company is required to effect the
        registration of any Registrable Securities pursuant to Section 2, the Company
        shall use its best efforts to effect the registration and sale of such
        Registrable Securities in accordance with the intended method(s) of distribution
        thereof as expeditiously as practicable, and in connection with any such
        request:

       

      3.1.1
        Filing Registration Statement. The Company shall, as expeditiously as
        possible after receipt of a request for a Demand Registration pursuant to
        Section 2.1, prepare and file with the Commission a Registration Statement
        on
        any form for which the Company then qualifies or which counsel for the Company
        shall deem appropriate and which form shall be available for the sale of
        all
        Registrable Securities to be registered thereunder in accordance with the
        intended method(s) of distribution thereof, and shall use its best efforts
        to
        cause such Registration Statement to become effective and use its best efforts
        to keep it effective for the period required by Section 3.1.3; provided,
        however, that the Company shall have the right to defer any Demand Registration
        for up to thirty (30) days, and any Piggy-Back Registration for such period
        as
        may be applicable to deferment of any demand registration to which such
        Piggy-Back Registration relates, in each case if the Company shall furnish
        to
        the holders a certificate signed by a Chief Executive Officer of the Company
        stating that, in the good faith judgment of the board of directors of the
        Company, it would be materially detrimental to the Company and its stockholders
        for such Registration Statement to be effected at such time; provided further,
        however, that the Company shall not have the right to exercise the right
        set
        forth in the immediately preceding proviso more than once in any 365-day
        period
        in respect of a Demand Registration hereunder.

       

      3.1.2
        Copies. The Company shall, prior to filing a Registration Statement or
        prospectus, or any amendment or supplement thereto, furnish without charge
        to
        the holders of Registrable Securities included in such registration, and
        such
        holders’ legal counsel, copies of such Registration Statement as proposed to be
        filed, each amendment and supplement to such Registration Statement (in each
        case including all exhibits thereto and documents incorporated by reference
        therein), the prospectus included in such Registration Statement (including
        each
        preliminary prospectus), and such other documents as the holders of Registrable
        Securities included in such registration or legal counsel for any such holders
        may request in order to facilitate the disposition of the Registrable Securities
        owned by such holders.

       

      
        
           

        

        
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      3.1.3
        Amendments and Supplements. The Company shall prepare and file with the
        Commission such amendments, including post-effective amendments, and supplements
        to such Registration Statement and the prospectus used in connection therewith
        as may be necessary to keep such Registration Statement effective and in
        compliance with the provisions of the Securities Act until all Registrable
        Securities and other securities covered by such Registration Statement have
        been
        disposed of in accordance with the intended method(s) of distribution set
        forth
        in such Registration Statement (which period shall not exceed the sum of
        one
        hundred eighty (180) days plus any period during which any such disposition
        is
        interfered with by any stop order or injunction of the Commission or any
        governmental agency or court) or such securities have been
        withdrawn.

       

      3.1.4
        Notification. After the filing of a Registration Statement, the Company
        shall promptly, and in no event more than two (2) business days after such
        filing, notify the holders of Registrable Securities included in such
        Registration Statement of such filing, and shall further notify such holders
        promptly and confirm such advice in writing in all events within two (2)
        business days of the occurrence of any of the following: (i) when such
        Registration Statement becomes effective; (ii) when any post-effective amendment
        to such Registration Statement becomes effective; (iii) the issuance or
        threatened issuance by the Commission of any stop order (and the Company
        shall
        take all actions required to prevent the entry of such stop order or to remove
        it if entered); and (iv) any request by the Commission for any amendment
        or
        supplement to such Registration Statement or any prospectus relating thereto
        or
        for additional information or of the occurrence of an event requiring the
        preparation of a supplement or amendment to such prospectus so that, as
        thereafter delivered to the purchasers of the securities covered by such
        Registration Statement, such prospectus will not contain an untrue statement
        of
        a material fact or omit to state any material fact required to be stated
        therein
        or necessary to make the statements therein not misleading, and promptly
        make
        available to the holders of Registrable Securities included in such Registration
        Statement any such supplement or amendment; except that before filing with
        the
        Commission a Registration Statement or prospectus or any amendment or supplement
        thereto, including documents incorporated by reference, the Company shall
        furnish to the holders of Registrable Securities included in such Registration
        Statement and to the legal counsel for any such holders, copies of all such
        documents proposed to be filed sufficiently in advance of filing to provide
        such
        holders and legal counsel with a reasonable opportunity to review such documents
        and comment thereon, and the Company shall not file any Registration Statement
        or prospectus or amendment or supplement thereto, including documents
        incorporated by reference, to which such holders or their legal counsel shall
        object.

       

      3.1.5
        State Securities Laws Compliance. The Company shall use its best efforts
        to (i) register or qualify the Registrable Securities covered by the
        Registration Statement under such securities or “blue sky” laws of such
        jurisdictions in the United States as the holders of Registrable Securities
        included in such Registration Statement (in light of their intended plan
        of
        distribution) may request and (ii) take such action necessary to cause such
        Registrable Securities covered by the Registration Statement to be registered
        with or approved by such other Governmental Authorities as may be necessary
        by
        virtue of the business and operations of the Company and do any and all other
        acts and things that may be necessary or advisable to enable the holders
        of
        Registrable Securities included in such Registration Statement to consummate
        the
        disposition of such Registrable Securities in such jurisdictions; provided,
        however, that the Company shall not be required to qualify generally to do
        business in any jurisdiction where it would not otherwise be required to
        qualify
        but for this paragraph or subject itself to taxation in any such
        jurisdiction.

       

      
        
           

        

        
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      3.1.6
        Agreements for Disposition. The Company shall enter into customary
        agreements (including, if applicable, an underwriting agreement in customary
        form) and take such other actions as are reasonably required in order to
        expedite or facilitate the disposition of such Registrable Securities. The
        representations, warranties and covenants of the Company in any underwriting
        agreement which are made to or for the benefit of any Underwriters, to the
        extent applicable, shall also be made to and for the benefit of the holders
        of
        Registrable Securities included in such Registration Statement. No holder
        of
        Registrable Securities included in such Registration Statement shall be required
        to make any representations or warranties in the underwriting agreement except,
        if applicable, with respect to such holder’s organization, good standing,
        authority, title to Registrable Securities, lack of conflict of such sale
        with
        such holder’s material agreements and organizational documents, and with respect
        to written information relating to such holder that such holder has furnished
        in
        writing expressly for inclusion in such Registration Statement.

       

      3.1.7
        Cooperation. The principal executive officer of the Company, the
        principal financial officer of the Company, the principal accounting officer
        of
        the Company and all other officers and members of the management of the Company
        shall cooperate fully in any offering of Registrable Securities hereunder,
        which
        cooperation shall include, without limitation, the preparation of the
        Registration Statement with respect to such offering and all other offering
        materials and related documents, and participation in meetings with
        Underwriters, attorneys, accountants and potential investors.

       

      3.1.8
        Records. The Company shall make available for inspection by the holders
        of Registrable Securities included in such Registration Statement, any
        Underwriter participating in any disposition pursuant to such Registration
        Statement and any attorney, accountant or other professional retained by
        any
        holder of Registrable Securities included in such Registration Statement
        or any
        Underwriter, all financial and other records, pertinent corporate documents
        and
        properties of the Company, as shall be necessary to enable them to exercise
        their due diligence responsibility, and cause the Company’s officers, directors
        and employees to supply all information requested by any of them in connection
        with such Registration Statement.

       

      3.1.9
        Opinions and Comfort Letters. The Company shall furnish to each holder of
        Registrable Securities included in any Registration Statement a signed
        counterpart, addressed to such holder, of (i) any opinion of counsel to the
        Company delivered to any Underwriter and (ii) any comfort letter from the
        Company’s independent public accountants delivered to any Underwriter. In the
        event no legal opinion is delivered to any Underwriter, the Company shall
        furnish to each holder of Registrable Securities included in such Registration
        Statement, at any time that such holder elects to use a prospectus, an opinion
        of counsel to the Company to the effect that the Registration Statement
        containing such prospectus has been declared effective and that no stop order
        is
        in effect.

       

      3.1.10
        Earnings Statement. The Company shall comply with all applicable rules
        and regulations of the Commission and the Securities Act, and make available
        to
        its stockholders, as soon as practicable, an earnings statement covering
        a
        period of twelve (12) months, beginning within three (3) months after the
        effective date of the Registration Statement, which earnings statement shall
        satisfy the provisions of Section 11(a) of the Securities Act and Rule 158
        thereunder.

       

      3.1.11
        Listing. The Company shall use its best efforts to cause all Registrable
        Securities included in any registration to be listed on such exchanges or
        otherwise designated for trading in the same manner as similar securities
        issued
        by the Company are then listed or designated or, if no such similar securities
        are then listed or designated, in a manner satisfactory to the holders of
        a
        majority of the Registrable Securities included in such
        registration.

       

      
        
           

        

        
          8

          
            

          

        

        
           

        

      

       

      3.2
        Obligation to Suspend Distribution. Upon receipt of any notice from the
        Company of the happening of any event of the kind described in Section
        3.1.4(iv), or, in the case of a resale registration on Form S-3 pursuant
        to
        Section 2.3 hereof, upon any suspension by the Company, pursuant to a written
        insider trading compliance program adopted by the Company’s Board of Directors,
        of the ability of all “insiders” covered by such program to transact in the
        Company’s securities because of the existence of material non-public
        information, each holder of Registrable Securities included in any registration
        shall immediately discontinue disposition of such Registrable Securities
        pursuant to the Registration Statement covering such Registrable Securities
        until such holder receives the supplemented or amended prospectus contemplated
        by Section 3.1.4(iv) or the restriction on the ability of “insiders” to transact
        in the Company’s securities is removed, as applicable, and, if so directed by
        the Company, each such holder will deliver to the Company all copies, other
        than
        permanent file copies then in such holder’s possession, of the most recent
        prospectus covering such Registrable Securities at the time of receipt of
        such
        notice.

       

      3.3
        Registration Expenses. The Company shall bear all costs and expenses
        incurred in connection with any Demand Registration pursuant to Section 2.1,
        any
        Piggy-Back Registration pursuant to Section 2.2, and any registration on
        Form
        S-3 effected pursuant to Section 2.3, and all expenses incurred in performing
        or
        complying with its other obligations under this Agreement, whether or not
        the
        Registration Statement becomes effective, including, without limitation:
        (i) all
        registration and filing fees; (ii) fees and expenses of compliance with
        securities or “blue sky” laws (including fees and disbursements of counsel in
        connection with blue sky qualifications of the Registrable Securities); (iii)
        printing expenses; (iv) the Company’s internal expenses (including, without
        limitation, all salaries and expenses of its officers and employees); (v)
        the
        fees and expenses incurred in connection with the listing of the Registrable
        Securities as required by Section 3.1.11; (vi) Financial Industry Regulatory
        Authority, Inc. fees; (vii) fees and disbursements of counsel for the Company
        and fees and expenses for independent certified public accountants retained
        by
        the Company (including the expenses or costs associated with the delivery
        of any
        opinions or comfort letters requested pursuant to Section 3.1.9); (viii)
        the
        fees and expenses of any special experts retained by the Company in connection
        with such registration and (ix) the fees and expenses of one legal counsel
        selected by the holders of a majority-in-interest of the Registrable Securities
        included in such registration. The Company shall have no obligation to pay
        any
        underwriting discounts or selling commissions attributable to the Registrable
        Securities being sold by the holders thereof, which underwriting discounts
        or
        selling commissions shall be borne by such holders. Additionally, in an
        underwritten offering, all selling stockholders and the Company shall bear
        the
        expenses of the underwriter pro rata in proportion to the respective amount
        of
        shares each is selling in such offering.

       

      3.4
        Information. The holders of Registrable Securities shall provide such
        information as may reasonably be requested by the Company, or the managing
        Underwriter, if any, in connection with the preparation of any Registration
        Statement, including amendments and supplements thereto, in order to effect
        the
        registration of any Registrable Securities under the Securities Act pursuant
        to
        Section 2 and in connection with the Company’s obligation to comply with federal
        and applicable state securities laws and applicable rules and regulations
        of
        governing agencies.

       

      4.
        INDEMNIFICATION AND CONTRIBUTION.

       

      4.1
        Indemnification by the Company. The Company agrees to indemnify and hold
        harmless each Investor and each other holder of Registrable Securities, and
        each
        of their respective officers, employees, affiliates, directors, partners,
        members, attorneys and agents, and each person, if any, who controls an Investor
        and each other holder of Registrable Securities (within the meaning of Section
        15 of the Securities Act or Section 20 of the Exchange Act) (each, an
“Investor Indemnified Party”), from and against any
        expenses, losses, judgments, claims, damages or liabilities, whether joint
        or
        several, arising out of or based upon any untrue statement (or allegedly
        untrue
        statement) of a material fact contained in any Registration Statement under
        which the sale of such Registrable Securities was registered under the
        Securities Act, any preliminary prospectus, final prospectus or summary
        prospectus contained in the Registration Statement, or any amendment or
        supplement to such Registration Statement, or arising out of or based upon
        any
        omission (or alleged omission) to state a material fact required to be stated
        therein or necessary to make the statements therein not misleading, or any
        violation by the Company of the Securities Act or any rule or regulation
        promulgated thereunder applicable to the Company and relating to action or
        inaction required of the Company in connection with any such registration;
        and
        the Company shall promptly reimburse the Investor Indemnified Party for any
        legal and any other expenses reasonably incurred by such Investor Indemnified
        Party in connection with investigating and defending any such expense, loss,
        judgment, claim, damage, liability or action; provided, however, that the
        Company will not be liable in any such case to the extent that any such expense,
        loss, claim, damage or liability arises out of or is based upon any untrue
        statement or allegedly untrue statement or omission or alleged omission made
        in
        such Registration Statement, preliminary prospectus, final prospectus, or
        summary prospectus, or any such amendment or supplement, in reliance upon
        and in
        conformity with information furnished to the Company, in writing, by such
        selling holder expressly for use therein. The Company also shall indemnify
        any
        Underwriter of the Registrable Securities, their officers, affiliates,
        directors, partners, members and agents and each person who controls such
        Underwriter on substantially the same basis as that of the indemnification
        provided above in this Section 4.1.

       

      
        
           

        

        
          9

          
            

          

        

        
           

        

      

       

      4.2
        Indemnification by Holders of Registrable Securities. Each selling holder
        of Registrable Securities will, in the event that any registration is being
        effected under the Securities Act pursuant to this Agreement of any Registrable
        Securities held by such selling holder, indemnify and hold harmless the Company,
        each of its directors and officers and each underwriter (if any), and each
        other
        selling holder and each other person, if any, who controls another selling
        holder or such underwriter within the meaning of the Securities Act, against
        any
        expenses, losses, claims, judgments, damages or liabilities, whether joint
        or
        several, insofar as such expenses, losses, claims, judgments, damages or
        liabilities (or actions in respect thereof) arise out of or are based upon
        any
        untrue statement or allegedly untrue statement of a material fact contained
        in
        any Registration Statement under which the sale of such Registrable Securities
        was registered under the Securities Act, any preliminary prospectus, final
        prospectus or summary prospectus contained in the Registration Statement,
        or any
        amendment or supplement to the Registration Statement, or arise out of or
        are
        based upon any omission or the alleged omission to state a material fact
        required to be stated therein or necessary to make the statement therein
        not
        misleading, if the statement or omission was made in reliance upon and in
        conformity with information furnished in writing to the Company by such selling
        holder expressly for use therein, and shall reimburse the Company, its directors
        and officers, and each other selling holder or controlling person for any
        legal
        or other expenses reasonably incurred by any of them in connection with
        investigation or defending any such expense, loss, claim, damage, liability
        or
        action. Each selling holder’s indemnification obligations hereunder shall be
        several and not joint and shall be limited to the amount of any net proceeds
        actually received by such selling holder.

       

      4.3
        Conduct of Indemnification Proceedings. Promptly after receipt by any
        person of any notice of any loss, claim, damage or liability or any action
        in
        respect of which indemnity may be sought pursuant to Section 4.1 or 4.2,
        such
        person (the “Indemnified Party”) shall, if a claim in
        respect thereof is to be made against any other person for indemnification
        hereunder, notify such other person (the “Indemnifying
        Party”) in writing of the loss, claim, judgment, damage, liability
        or action; provided, however, that the failure by the Indemnified Party to
        notify the Indemnifying Party shall not relieve the Indemnifying Party from
        any
        liability which the Indemnifying Party may have to such Indemnified Party
        hereunder, except and solely to the extent the Indemnifying Party is actually
        prejudiced by such failure. If the Indemnified Party is seeking indemnification
        with respect to any claim or action brought against the Indemnified Party,
        then
        the Indemnifying Party shall be entitled to participate in such claim or
        action,
        and, to the extent that it wishes, jointly with all other Indemnifying Parties,
        to assume control of the defense thereof with counsel satisfactory to the
        Indemnified Party. After notice from the Indemnifying Party to the Indemnified
        Party of its election to assume control of the defense of such claim or action,
        the Indemnifying Party shall not be liable to the Indemnified Party for any
        legal or other expenses subsequently incurred by the Indemnified Party in
        connection with the defense thereof other than reasonable costs of
        investigation; provided, however, that in any action in which both the
        Indemnified Party and the Indemnifying Party are named as defendants, the
        Indemnified Party shall have the right to employ separate counsel (but no
        more
        than one such separate counsel) to represent the Indemnified Party and its
        controlling persons who may be subject to liability arising out of any claim
        in
        respect of which indemnity may be sought by the Indemnified Party against
        the
        Indemnifying Party, with the fees and expenses of such counsel to be paid
        by
        such Indemnifying Party if, based upon the written opinion of counsel of
        such
        Indemnified Party, representation of both parties by the same counsel would
        be
        inappropriate due to actual or potential differing interests between them.
        No
        Indemnifying Party shall, without the prior written consent of the Indemnified
        Party, consent to entry of judgment or effect any settlement of any claim
        or
        pending or threatened proceeding in respect of which the Indemnified Party
        is or
        could have been a party and indemnity could have been sought hereunder by
        such
        Indemnified Party, unless such judgment or settlement includes an unconditional
        release of such Indemnified Party from all liability arising out of such
        claim
        or proceeding.

       

      4.4
        Contribution.

       

      4.4.1
        If
        the indemnification provided for in the foregoing Sections 4.1, 4.2 and 4.3
        is
        unavailable to any Indemnified Party in respect of any loss, claim, damage,
        liability or action referred to herein, then each such Indemnifying Party,
        in
        lieu of indemnifying such Indemnified Party, shall contribute to the amount
        paid
        or payable by such Indemnified Party as a result of such loss, claim, damage,
        liability or action in such proportion as is appropriate to reflect the relative
        fault of the Indemnified Parties and the Indemnifying Parties in connection
        with
        the actions or omissions which resulted in such loss, claim, damage, liability
        or action, as well as any other relevant equitable considerations. The relative
        fault of any Indemnified Party and any Indemnifying Party shall be determined
        by
        reference to, among other things, whether the untrue or alleged untrue statement
        of a material fact or the omission or alleged omission to state a material
        fact
        relates to information supplied by such Indemnified Party or such Indemnifying
        Party and the parties’ relative intent, knowledge, access to information and
        opportunity to correct or prevent such statement or omission.

       

      4.4.2
        The
        parties hereto agree that it would not be just and equitable if contribution
        pursuant to this Section 4.4 were determined by pro rata allocation or by
        any
        other method of allocation which does not take account of the equitable
        considerations referred to in the immediately preceding Section.

       

      4.4.3
        The
        amount paid or payable by an Indemnified Party as a result of any loss, claim,
        damage, liability or action referred to in the immediately preceding paragraph
        shall be deemed to include, subject to the limitations set forth above, any
        legal or other expenses incurred by such Indemnified Party in connection
        with
        investigating or defending any such action or claim. Notwithstanding the
        provisions of this Section 4.4, no holder of Registrable Securities shall
        be
        required to contribute any amount in excess of the dollar amount of the net
        proceeds (after payment of any underwriting fees, discounts, commissions
        or
        taxes) actually received by such holder from the sale of Registrable Securities
        which gave rise to such contribution obligation. No person guilty of fraudulent
        misrepresentation (within the meaning of Section 11(f) of the Securities
        Act)
        shall be entitled to contribution from any person who was not guilty of such
        fraudulent misrepresentation.

       

      
        
           

        

        
          10

          
            

          

        

        
           

        

      

       

      5.
        UNDERWRITING AND DISTRIBUTION.

       

      5.1
        Rule 144. The Company covenants that it shall file any reports required
        to be filed by it under the Securities Act and the Exchange Act and shall
        take
        such further action as the holders of Registrable Securities may reasonably
        request, all to the extent required from time to time to enable such holders
        to
        sell Registrable Securities without registration under the Securities Act
        within
        the limitation of the exemptions provided by Rule 144 under the Securities
        Act,
        as such Rules may be amended from time to time, or any similar Rule or
        regulation hereafter adopted by the Commission.

       

      6.
        MISCELLANEOUS.

       

      6.1
        Other Registration Rights. The Company represents and warrants that no
        person, other than a holder of the Registrable Securities, has any right
        to
        require the Company to register any shares of the Company’s capital stock for
        sale or to include shares of the Company’s capital stock in any registration
        filed by the Company for the sale of shares of capital stock for its own
        account
        or for the account of any other person.

       

      6.2
        Waiver of Claims against Trust Account. Notwithstanding any other
        provision of this Agreement, each Investor confirms its understanding that
        the
        Company has established the Trust Account relating to the Units being sold
        in
        the Company’s initial public offering. Each Investor acknowledges that the Trust
        Account will exist for the benefit of the Company’s public stockholders and the
        monies from the Trust Account may only be disbursed upon the occurrence of
        certain events, as more fully described in the prospectus relating to the
        Units.
        Each Investor agrees that neither it nor any of its affiliates have or will
        have
        any right, title, interest or claim in or to the monies in the Trust Account,
        and each Investor hereby waives any and all right, title, interest of claim
        of
        any kind in or to any distribution of any property held in the Trust Account
        that it or its affiliates may have now or in the future and hereby agrees
        not to
        seek recourse, reimbursement, payment or satisfaction for any claim of any
        kind
        against the Trust Account for any reason whatsoever, including in respect
        of the
        Company’s indemnification obligations set forth in this Agreement.

       

      6.3
        Assignment; Third Party Beneficiaries. This Agreement and the rights,
        duties and obligations of the Company hereunder may not be assigned or delegated
        by the Company in whole or in part. This Agreement and the rights, duties
        and
        obligations of the holders of Registrable Securities hereunder may be, and
        shall
        be deemed to be, freely assigned or delegated by such holder of Registrable
        Securities in conjunction with and to the extent of any permitted transfer
        of
        Registrable Securities by any such holder. This Agreement and the provisions
        hereof shall be binding upon and shall inure to the benefit of each of the
        parties, to Broadband Capital Management, LLC as representative of the
        underwriters in connection with the Company’s initial public offering
        (“Broadband”) and its successors and the permitted
        assigns of the Investor or holder of Registrable Securities or of any assignee
        of the Investor or holder of Registrable Securities. This Agreement is not
        intended to confer any rights or benefits on any persons that are not party
        hereto other than as expressly set forth in Article 4, this Section 6.3 and
        Sections 6.7 and 6.9. Notwithstanding the foregoing, Broadband shall be deemed
        to be an intended third party beneficiary of this Agreement. 

       

      6.4
        Notices. All notices, demands, requests, consents, approvals or other
        communications (collectively, “Notices”) required or
        permitted to be given hereunder or which are given with respect to this
        Agreement shall be in writing and shall be personally served, delivered by
        reputable air courier service with charges prepaid, or transmitted by hand
        delivery, telex or facsimile, addressed as set forth below, or to such other
        address as such party shall have specified most recently by written notice.
        Notice shall be deemed given on the date of service or transmission if
        personally served or transmitted by telex or facsimile; provided, that if
        such
        service or transmission is not on a business day or is after normal business
        hours, then such notice shall be deemed given on the next business day. Notice
        otherwise sent as provided herein shall be deemed given on the next business
        day
        following timely delivery of such notice to a reputable air courier service
        with
        an order for next-day delivery.

       

      
        
           

        

        
          11

          
            

          

        

        
           

        

      

       

      To
        the
        Company:

       

      Consumer
        Partners Acquisition Corp.

      11150
        Santa Monica Boulevard, Suite 700

      Los
        Angeles, CA 90025

      Attention: Ted
        Tawinganone, Chief Financial Officer

      

      with
        a
        copy to:

      

      Broadband
        Capital Management, LLC

      712
        Fifth
        Avenue, 49th
        Floor

      New
        York,
        New York 10019

      Attention:
        ______________________

      

      To
        an
        Investor, to:

      

      PJC
        Consumer Partners Acquisition I, LLC

      c/o
        Piper
        Jaffray

      800
        Nicollet Mall, 

      Minneapolis,
        MN 55402

      Attention:
        ________________________

      

      Aria
        Select Consumer Fund LP

      11150
        Santa Monica Boulevard, Suite 700

      Los
        Angeles, CA 90025

      Attention:
        ________________________

      

      Aria
        Partners LP

      11150
        Santa Monica Boulevard, Suite 700

      Los
        Angeles, CA 90025

      Attention:
        ________________________

      

      Aria
        Partners II LP

      11150
        Santa Monica Boulevard, Suite 700

      Los
        Angeles, CA 90025

      Attention:
        ________________________

      

      Aria
        Partners (Cayman) Ltd.

      11150
        Santa Monica Boulevard, Suite 700

      Los
        Angeles, CA 90025

      Attention:
        ________________________

      

      Kata
        Ltd.

      11150
        Santa Monica Boulevard, Suite 700

      Los
        Angeles, CA 90025

      Attention:
        ________________________

       

      
        
           

        

        
          12

          
            

          

        

        
           

        

      

       

      A
        copy of
        any notice sent hereunder shall be sent to: 

      

      Mintz
        Levin Cohn Ferris Glovsky and Popeo, PC

      The
        Chrysler Building

      666
        Third
        Avenue 

      New
        York
        NY 10174

      Attention: Kenneth
        R. Koch, Esq.

      

      and:

      

      Loeb
        & Loeb, LLP

      345
        Park
        Avenue

      New
        York,
        New York 10154

      Attention:
        Mitchell S. Nussbaum, Esq.

      

      6.5
        Severability. This Agreement shall be deemed severable, and the
        invalidity or unenforceability of any term or provision hereof shall not
        affect
        the validity or enforceability of this Agreement or of any other term or
        provision hereof. Furthermore, in lieu of any such invalid or unenforceable
        term
        or provision, the parties hereto intend that there shall be added as a part
        of
        this Agreement a provision as similar in terms to such invalid or unenforceable
        provision as may be possible that is valid and enforceable.

       

      6.6
        Counterparts. This Agreement may be executed in multiple counterparts,
        each of which shall be deemed an original, and all of which taken together
        shall
        constitute one and the same instrument.

       

      6.7
        Entire Agreement. This Agreement (including all agreements entered into
        pursuant hereto and all certificates and instruments delivered pursuant hereto
        and thereto) constitutes the entire agreement of the parties with respect
        to the
        subject matter hereof and supersedes all prior and contemporaneous agreements,
        representations, understandings, negotiations and discussions between the
        parties, whether oral or written.

       

      6.8
        Modifications and Amendments. No amendment, modification or termination
        of this Agreement shall be binding upon any party unless executed in writing
        by
        such party. Notwithstanding the foregoing, any and all parties must obtain
        the
        written consent of SunTrust to amend or modify this Agreement.

       

      6.9
        Titles and Headings. Titles and headings of sections of this Agreement
        are for convenience only and shall not affect the construction of any provision
        of this Agreement.

       

      6.10
        Waivers and Extensions. Any party to this Agreement may waive any right,
        breach or default which such party has the right to waive, provided that
        such
        waiver will not be effective against the waiving party unless it is in writing,
        is signed by such party, and specifically refers to this Agreement. Waivers
        may
        be made in advance or after the right waived has arisen or the breach or
        default
        waived has occurred. Any waiver may be conditional. No waiver of any breach
        of
        any agreement or provision herein contained shall be deemed a waiver of any
        preceding or succeeding breach thereof nor of any other agreement or provision
        herein contained. No waiver or extension of time for performance of any
        obligations or acts shall be deemed a waiver or extension of the time for
        performance of any other obligations or acts.

       

      6.11
        Remedies Cumulative. In the event that the Company fails to observe or
        perform any covenant or agreement to be observed or performed under this
        Agreement, the Investor or any other holder of Registrable Securities may
        proceed to protect and enforce its rights by suit in equity or action at
        law,
        whether for specific performance of any term contained in this Agreement
        or for
        an injunction against the breach of any such term or in aid of the exercise
        of
        any power granted in this Agreement or to enforce any other legal or equitable
        right, or to take any one or more of such actions, without being required
        to
        post a bond. None of the rights, powers or remedies conferred under this
        Agreement shall be mutually exclusive, and each such right, power or remedy
        shall be cumulative and in addition to any other right, power or remedy,
        whether
        conferred by this Agreement or now or hereafter available at law, in equity,
        by
        statute or otherwise.

       

      
        
           

        

        
          13

          
            

          

        

        
           

        

      

       

      6.12
        Governing Law. This Agreement shall be governed by, interpreted under,
        and construed in accordance with the internal laws of the State of New York
        applicable to agreements made and to be performed within the State of New
        York,
        without giving effect to any choice-of-law provisions thereof that would
        compel
        the application of the substantive laws of any other jurisdiction.

       

      6.13
        Waiver of Trial by Jury. Each party hereby irrevocably and
        unconditionally waives the right to a trial by jury in any action, suit,
        counterclaim or other proceeding (whether based on contract, tort or otherwise)
        arising out of, connected with or relating to this Agreement, the transactions
        contemplated hereby, or the actions of the Investor in the negotiation,
        administration, performance or enforcement hereof.

       

      [REMAINDER
        OF PAGE INTENTIONALLY LEFT BLANK]

       

      
        
           

        

        
          14

          
            

          

        

        
           

        

      

      IN
        WITNESS WHEREOF, the parties have caused this Registration Rights Agreement
        to
        be executed and delivered by their duly authorized representatives as of
        the
        date first written above.

       

      

      
        	 	
                CONSUMER
                  PARTNERS ACQUISITION CORP.

              
	 	 
	 	 
	 	
                By:
                  Dana D. Messina, Chief Executive Officer 

              
	 	 
	 	
                INVESTORS:

              
	 	 
	 	
                ARIA
                  EQUITY PARTNERS LLC

              
	 	 
	 	 
	 	
                By:
                  ___________________________

              
	 	 
	 	
                PJC
                  CONSUMER PARTNERS ACQUISITION I, LLC

              
	 	 
	 	 
	 	
                By:
                  ___________________, ___________________

              
	 	 
	 	
                BCM
                  EQUITY PARTNERS II LLC

              
	 	 
	 	 
	 	
                By:
                  __________________, _____________________

              
	 	 
	 	
                ARIA
                  SELECT CONSUMER FUND LP

              
	 	 
	 	
                ________________________________________________

              
	 	
                By:
                  __________________, _____________________

              
	 	 
	 	
                ARIA
                  PARTNERS LP

              
	 	 
	 	
                ________________________________________________

              
	 	
                By:
                  __________________, _____________________

              
	 	 
	 	
                ARIA
                  PARTNERS II LP

              
	 	 
	 	
                ________________________________________________

              
	 	
                By:___________________,
                  _____________________

              
	 	 
	 	
                ARIA
                  PARTNERS (CAYMAN) LTD.

              
	 	 
	 	
                ________________________________________________

              
	 	
                By:___________________,
                  ______________________

              
	 	 
	 	
                KATA
                  LTD.

              
	 	 
	 	
                _________________________________________________

              
	 	
                By:
                  ___________________,
                  ______________________

              

      

      
 

       

       

      15Unassociated Document

     

    FOUNDER
      WARRANT PURCHASE AGREEMENT

    

    THIS
      FOUNDER WARRANT PURCHASE AGREEMENT (this “Agreement”)
      is
      made as of [____],
      2008,
      between Consumer Partners Acquisition Corp., a Delaware corporation (the
“Company”),
      and
      PJC Consumer Partners Acquisition I, LLC, Aria Select Consumer Fund LP, Aria
      Partners LP, Aria Partners II LP, Aria Partners (Cayman) Ltd., and Kata Ltd.
      (the each a “Purchaser” and
      collectively, the “Purchasers”).
      Except as otherwise indicated herein, capitalized terms used herein are defined
      in Section 7 hereof.

    

    WHEREAS,
      the Purchaser are entities affiliated with the officers and directors of the
      Company; and

    

    WHEREAS,
      in furtherance of the Company’s plan to obtain funding through an initial public
      offering (the “Offering”)
      of its
      units (the “Units”),
      each
      Unit consisting of two shares of common stock (the “Common
      Stock”),
      par
      value $0.0001 per share, of the Company (the “Unit
      Common Stock”)
      and
      one warrant to purchase one share of Common Stock (each, a “Unit
      Warrant”
and
      collectively, the “Unit
      Warrants”),
      and
      to demonstrate its commitment to this plan, the Purchasers desire to make an
      investment in the Company by purchasing warrants (each, a “Founder
      Warrant”
and
      collectively, the “Founder
      Warrants”
)
      on
      the terms and conditions described herein.

    

    NOW
      THEREFORE, the parties to this Agreement hereby agree as follows:

    

    Section
      1. Authorization,
      Purchase and Sale; Terms of the Founder Warrants.
      

    

    A. Authorization
      of the Founder Warrants. The
      Company has authorized, and hereby ratifies such authorization by execution
      hereof, the issuance and sale to the Purchasers of an aggregate of 5,000,000
      Founder Warrants. Each Founder Warrant shall, upon exercise and payment of
      the
      exercise price specified therein, entitle the holder to purchase one share
      of
      the Company’s Common Stock.

    

    B. Purchase
      and Sale of the Founder Warrants.
      The
      Company shall sell to the Purchasers, and subject to the terms and conditions
      set forth herein, the Purchasers shall purchase from the Company, prior to
      the
      effectiveness of the Registration Statement, 5,000,000 Founder Warrants. The
      purchase price of each Founder Warrant shall be $1.00 per warrant (the
“Purchase
      Price”),
      which
      shall be paid in immediately available funds through wire transfers to the
      trust
      account (the “Trust
      Account”)
      to be
      established pursuant to that certain Investment Management Trust Agreement
      by
      and between the Company and Continental Stock Transfer & Trust Company
      (“Continental”).
      The
      aggregate Purchase Price shall be wired to the Trust Account by the Purchasers,
      each for their respective share purchase amount, so as to be on deposit in
      the
      Trust Account not less than 24 hours prior to the effectiveness of the
      Registration Statement. Amounts so received in the Trust Account shall be
      credited against the purchase obligations of the Purchasers.

     

    
      
         

      

      
        1

        
          

        

      

      
         

      

    

     

    C. Terms
      of the Founder Warrants.
      The
      Founder Warrants shall carry rights and terms identical to those possessed
      by
      the Unit Warrants described in the Registration Statement, subject to the
      following exceptions: (i) the Founder Warrants are not subject to redemption
      so
      long as they are owned by the Purchasers or their affiliates as of the date
      of
      this Agreement, (ii) the Founder Warrants may be exercised on a cashless basis,
      (iii) upon an exercise of the Founder Warrants, the holder of the Founder
      Warrants will receive unregistered shares of Common Stock, and (iv) the Founder
      Warrants shall be subject to certain transfer restrictions set forth in Section
      1(D) below. The Founder Warrants will be differentiated from Warrants sold
      in
      the Offering through the legends contained on the certificates representing
      the
      Founder Warrants indicating the restrictions and rights specifically applicable
      to such Founder Warrants as are described in the Registration
      Statement.

    

    D.
       Transfer
      Restrictions.
      The
      Founder Warrants, subject to certain limited exceptions described below, will
      not be transferable or salable until after the consummation of the Company’s
      initial Business Combination. Prior to their release from escrow, the Founder
      Warrants may be transferred to persons or entities controlling, controlled
      by,
      or under common control with the Purchasers, or to any stockholder, member,
      partner or limited partner of such entity. In each case, such transferees will
      be subject to the same transfer restrictions as the Purchasers until after
      the
      Company completes its initial Business Combination and provided that each such
      transfer shall only be implemented on the transferee’s written agreement to be
      bound by the terms and conditions of the Founder Warrant Escrow Agreement and
      the transferor’s Insider Letter. 

    

    Section
      2. The
      Closing.
      The
      closing of the purchase and sale of the Founder Warrants to the Purchasers
      (the
“Closing”)
      shall
      take place immediately prior to the effectiveness of the Registration Statement.
      At the Closing, the Company shall deliver warrant certificates evidencing the
      Founder Warrants to be purchased by the Purchasers hereunder to Continental,
      acting as escrow agent, pursuant to the founder warrant escrow agreement, by
      and
      among the Company, Continental and the Purchasers (the “Founder
      Warrant Escrow Agreement”),
      registered in the Purchasers’ names, upon the payment of the aggregate purchase
      price therefor, by wire transfer of immediately available funds to the Trust
      Account pursuant to Section 1.B. above.

    

    

    Section
      3. Representations,
      Warranties and Covenants of the Purchaser. As
      a
      material inducement to the Company to enter into this Agreement and issue and
      sell the Founder Warrants to the Purchasers, the Purchasers each hereby
      represent, warrant and covenant to the Company that:

    

    A. Capacity
      and State Law Compliance.
      

    

    (i)
       
      The
      Purchaser is duly organized, validly existing and in good standing under the
      laws of the state of its organization and is qualified to do business in every
      jurisdiction in which the failure to so qualify would reasonably be expected
      to
      have a material adverse effect on the financial condition, operating results
      or
      assets of the Purchaser.

     

    
      
         

      

      
        2

        
          

        

      

      
         

      

    

     

    (ii)
       
      The
      execution, delivery and performance of this Agreement by the Purchaser will
      have
      been duly authorized by the Purchaser as of the Closing. 

    

    (iii)
      To
      the Purchaser’s knowledge, the Purchaser has engaged in the transactions
      contemplated by this Agreement within a state in which the offer and sale of
      the
      Founder Warrants is permitted under applicable securities laws. The Purchaser
      understands and acknowledges that the purchase of Common Stock upon exercise
      of
      the Founder Warrants may require the registration of such Common Stock under
      federal and/or state securities laws or the availability of an exemption from
      such registration requirements.

    

    B. Authorization;
      No Breach. 

    

    (i)  Each
      Purchaser has the full right, power and authority to enter into this Agreement,
      and this Agreement constitutes a valid and binding obligation of each Purchaser,
      enforceable in accordance with its terms.

    

    (ii) The
      execution and delivery by the Purchasers of this Agreement, and the fulfillment
      of and compliance with the terms hereof by the Purchasers does not, and shall
      not as of the
      Closing,
      conflict with or result in a breach of the terms, conditions or provisions
      of
      any other agreement, instrument, order, judgment or decree to which any
      Purchaser is subject.

    

    C. Investment
      Representations. 

    

    (i) Each
      Purchase is acquiring the Founder Warrants and, upon exercise thereof, will
      acquire the Common Stock issuable upon such exercise (collectively, the
“Securities”),
      for
      its own account, for investment only and not with a view towards, or for resale
      in connection with, any public sale or distribution thereof.

    

    (ii) Each
      Purchaser is an “accredited investor” as
      defined in Rule 501(a)(3) of Regulation D.

    

    (iii) Each
      Purchaser understands that the Securities are being offered and sold to it
      in
      reliance on specific exemptions from the registration requirements of United
      States federal and state securities laws, and that the Company is relying in
      part upon the truth and accuracy of, and each Purchaser’s compliance with, the
      representations, warranties and agreements of such Purchaser set forth herein
      in
      order to determine the availability of such exemptions and the eligibility
      of
      the Purchaser to acquire such Securities.

    

    (iv) Each
      Purchaser did not decide to enter into this Agreement as a result of any general
      solicitation or general advertising within the meaning of Rule 502(c) under
      the
      Securities Act, including the filing of the Registration Statement.

    

    (v) By
      virtue
      of each Purchaser’s affiliation with officers and directors of the Company, each
      Purchaser has access to all materials relating to the business, finances and
      operations of the Company and materials relating to the offer and sale of the
      Securities. Each Purchaser has been afforded the opportunity to ask questions
      of
      the other executive officers and directors of the Company. The Purchasers
      understand that their investment in the Securities involves a high degree of
      risk. Each Purchaser has sought such accounting, legal and tax advice as such
      Purchaser has considered necessary to make an informed investment decision
      with
      respect to its acquisition of the Securities. The Purchasers have received
      and
      reviewed a copy of the Registration Statement, including, without limitation,
      the language therein under the caption “Risk Factors.”

     

    
      
         

      

      
        3

        
          

        

      

      
         

      

    

     

    (vi) The
      Purchasers understand that no United States federal or state agency or any
      other
      government or governmental agency has passed on, or made any recommendation
      or
      endorsement of, the Securities or the fairness or suitability of the investment
      in the Securities nor have such authorities passed upon or endorsed the merits
      of the offering of the Securities.

    

    (vii) The
      Purchasers understand that: (A) the Securities have not been registered
      under the Securities Act or any state securities laws, and may not be offered
      for sale, sold, assigned or transferred unless (x) subsequently registered
      thereunder or (y) sold in reliance on an exemption therefrom; and,
      (B) except as specifically set forth in the Registration Rights Agreement,
      neither the Company nor any other person is under any obligation to register
      such Securities under the Securities Act or any state securities laws or to
      comply with the terms and conditions of any exemption thereunder. In this
      regard, each Purchaser represents that it is familiar with Rule 144 adopted
      pursuant to the Securities Act, and understands the resale limitations imposed
      thereby and by the Securities Act. 

    

    (viii) Each
      Purchaser is an investor in securities of companies in the development stage
      and
      acknowledges that it has knowledge and experience in financial and business
      matters, knows of the high degree of risk associated with investments
      generally and particularly investments in the securities of companies in the
      development stage such as the Company, is capable of evaluating the merits
      and
      risks of an investment in the Securities and is able to bear the economic risk
      of an investment in the Securities in the amount contemplated hereunder for
      an
      indefinite period of time. The Purchasers have adequate means of providing
      for
      their current financial needs and contingencies and will have no current or
      anticipated future needs for liquidity which would be jeopardized by the
      investment in the Securities. The Purchasers can afford a complete loss of
      its
      investment in the Securities.

     

    (ix) Without
      in any way limiting the representations set forth above, the Purchasers agree
      not to make any disposition of the Securities (or any part thereof) unless
      and
      until:

    

    (A) There
      is
      then in effect a registration statement under the Securities Act covering such
      proposed disposition and such disposition is made in accordance with such
      registration statement; or

    

    (B) The
      Purchasers shall have notified the Company of the proposed disposition and
      shall
      have furnished the Company with a detailed statement of the circumstances
      surrounding the proposed disposition and, if reasonably requested by the
      Company, each Purchaser shall have furnished the Company with an opinion of
      counsel, reasonably satisfactory to the Company, that such disposition will
      not
      require registration of such Securities under the Securities Act.
      Notwithstanding the foregoing, each Purchaser also understands and acknowledges
      that the transfer or exercise of the Founder Warrants is subject to the specific
      conditions to such transfer or exercise as outlined herein, as to which the
      Purchaser specifically assents by its execution hereof.

     

    
      
         

      

      
        4

        
          

        

      

      
         

      

    

     

    D. No
      Group. By
      virtue
      of the Purchasers’ purchase of the Founder Warrants under this Agreement, such
      participation shall not be construed so as to make the Purchasers part of,
      or a
      participant in, a “group” as defined in Rule 13d-5 of the Exchange Act with
      respect to any securities of the Company.

    

    E. Rescission
      Right Waiver and Indemnification. 

    

    (i) The
      Purchasers understand and acknowledge that an exemption from the registration
      requirements of the Securities Act requires that there be no general
      solicitation of purchasers of the Founder Warrants. In this regard, if the
      Offering were deemed to be a general solicitation with respect to the Founder
      Warrants, the offer and sale of such Founder Warrants might not be exempt from
      registration and, if not, the Purchasers would have a prima facie claim, subject
      to applicable defenses, to rescind its purchase of the Founder Warrants. In
      order to facilitate the completion of the Offering and in order to protect
      the
      Company, its stockholders and the Trust Account from claims that may adversely
      affect the Company or the interests of its stockholders, Purchasers hereby
      agree
      to waive, to the maximum extent permitted by applicable law, any claims, right
      to sue or rights in law or arbitration, as the case may be, to seek rescission
      of its purchase of the Founder Warrants. The Purchasers acknowledge and agree
      that this waiver is being made in order to induce the Company to sell the
      Founder Warrants to the Purchasers. The Purchasers further agree that the
      foregoing waiver of rescission rights shall, to the extent permitted under
      applicable law, apply to any and all known or unknown actions, causes of action,
      suits, claims, or proceedings (collectively, “Rescission Claims”)
      and
      related losses, costs, penalties, fees, liabilities and damages, whether
      compensatory, consequential or exemplary, and expenses in connection therewith
      (collectively, “Losses
      and Expenses”),
      including, without limitation, reasonable attorneys’ and expert witness fees and
      disbursements and all other expenses reasonably incurred in investigating,
      preparing or defending against any Rescission Claims, whether pending or
      threatened, in connection with any present or future actual or asserted right
      to
      rescind the purchase of the Founder Warrants hereunder or relating to the
      purchase of the Founder Warrants and the transactions contemplated
      hereby.

    

    (ii) The
      Purchasers hereby waive any and all right, title, interest or claim of any
      kind
      in or to any distributions from the Trust Account with respect to any shares
      of
      Common Stock acquired by the Purchasers in connection with the exercise of
      the
      Founder Warrants purchased pursuant to this Agreement (“Claim”)
      and
      hereby waive any Claim the undersigned may have in the future as a result of,
      or
      arising out of, any contracts or agreements with the Company and will not seek
      recourse against the Trust Account for any reason whatsoever.

    

    (iii) The
      Purchasers agree to indemnify and hold harmless the Company and the Trust
      Account against any and all Losses and Expenses whatsoever to which the Company
      and the Trust Account may become subject as a result of the purchase of the
      Founder Warrants by the Purchasers, including, but not limited to, any Claim
      by
      the Purchasers, but only to the extent necessary to ensure that such Losses
      and
      Expenses do not reduce the amount in the Trust Account. Further, the Purchasers
      agree to indemnify and hold harmless Broadband Capital Management, LLC,
      individually and as representative of the underwriters (“Broadband”),
      against any and all Losses and Expenses whatsoever to which Broadband may become
      subject as a result of the purchase of the Founder Warrants by the Purchasers,
      including, but not limited to, any Claim by any Purchaser. 

     

    
      
         

      

      
        5

        
          

        

      

      
         

      

    

     

    (iv) The
      Purchasers acknowledge and agree that the stockholders of the Company, including
      those who purchase the Units in the Offering, are and shall be third-party
      beneficiaries of the foregoing provisions of Section 3.E. of this
      Agreement.

    

    (v) The
      Purchasers agree that, to the extent any waiver of rights under this
      Section 3.E. is ineffective as a matter of law, each Purchaser has offered
      such waiver for the benefit of the Company as an equitable right that shall
      survive any statutory disqualification or bar that applies to a legal right.
      Each Purchaser further acknowledges the receipt and sufficiency of consideration
      received from the Company hereunder in this regard.

    

    Section
      4. Conditions
      Precedent to Closing.
      

    

    A. The
      obligations of the Company to the Purchasers under this Agreement are subject
      to
      the fulfillment on or before the Closing of each of the following
      conditions:

    

    (i) Representations
      and Warranties.
      The
      representations and warranties of the Purchasers contained in Section 3
      shall be true at and as of the Closing as though then made.

    

    (ii) Performance.
      Each
      Purchaser shall have performed and complied with all agreements, obligations
      and
      conditions contained in this Agreement that are required to be performed or
      complied with by it on or before the Closing.

    

    (iii) Corporate
      Consents.
      The
      Company shall have obtained the consent of its Board of Directors authorizing
      the execution, delivery and performance of this Agreement and the issuance
      and
      sale of the Founder Warrants hereunder.

    

    B. This
      Agreement evidences the agreement between the Company, on the one hand, and
      the
      Purchasers, on the other hand. Accordingly the Company may (but shall not be
      required to) waive any closing condition with respect to the
      Purchasers.

    

    Section
      5. Termination. This
      Agreement may be terminated by agreement of the Company and the Purchasers
      at
      any time prior to the consummation of the Closing if the Offering is not closed
      within the time periods described in the Underwriting Agreement after the
      Registration Statement is declared effective, and this Agreement shall
      automatically terminate without any further action by any party and thereafter
      be null and void upon termination of the Underwriting Agreement or the
      Offering.

     

    
      
         

      

      
        6

        
          

        

      

      
         

      

    

     

    Section
      6. Survival.
      All of
      the representations, warranties, covenants and agreements contained in Section
      3
      shall survive the Closing for a period of six (6) months, except as
      otherwise specifically provided herein.

    

    Section
      7. Definitions.
      For the
      purposes of this Agreement, the following terms have the meanings set forth
      below:

    

    “Business
      Combination”
means
      a
      merger, stock exchange, asset acquisition, stock purchase or similar business
      combination of the Company with a target business or businesses and which meets
      the size, timing and other criteria outlined in the Registration
      Statement.

    

    “Commission”
means
      the United States Securities and Exchange Commission.

    

    “Exchange
      Act”
means
      the Securities Exchange Act of 1934, as amended.

    

    “Person”
means
      any individual, partnership, corporation, limited liability company,
      association, joint stock company, trust, joint venture, unincorporated
      organization or governmental entity or any department, agency or political
      subdivision thereof.

    

    “Registration
      Statement”
means
      the Company’s registration statement on Form S-1 (File No. 333-148396), as the
      same has been, and may be, amended from time to time hereafter and filed with
      the Commission.

    

    “Securities
      Act”
means
      the Securities Act of 1933, as amended.

    

    “Underwriting
      Agreement”
means
      that certain underwriting agreement to be entered into by and among the Company
      and Broadband immediately prior to the effectiveness of the Registration
      Statement.

    

    Section
      8. Miscellaneous.
      

    

    A. Legends.
      

    

    (i) The
      certificates evidencing the Founder Warrants will include the legend set forth
      below:

    

    THE
      SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE SECURITIES
      ACT
      OF 1933, AS AMENDED, OR ANY STATE SECURITIES LAW, AND MAY NOT BE OFFERED, SOLD,
      TRANSFERRED OR OTHERWISE DISPOSED OF UNLESS REGISTERED UNDER THE SECURITIES
      ACT
      OF 1933, AS AMENDED, AND ANY APPLICABLE STATE SECURITIES LAWS OR AN EXEMPTION
      FROM SUCH REGISTRATION IS AVAILABLE. THESE SECURITIES ARE ALSO SUBJECT TO
      INVESTMENT REPRESENTATIONS AND RESTRICTIONS ON TRANSFER OR SALE PURSUANT TO
      A
      FOUNDER WARRANT PURCHASE AGREEMENT DATED [_____],2008
      WHICH RESTRICTS THE TRANSFER THEREOF AS PROVIDED IN THE FOUNDER WARRANT
      PURCHASE
      AGREEMENT, A COPY OF WHICH CAN BE OBTAINED FROM THE COMPANY AT ITS EXECUTIVE
      OFFICES. THESE
      SECURITIES ARE ALSO SUBJECT TO THE TERMS AND PROVISIONS OF A FOUNDER
      WARRANT ESCROW AGREEMENT DATED [_____],
      2008,
      WHICH RESTRICTS THE TRANSFER THEREOF AS PROVIDED THEREIN, A COPY OF WHICH CAN
      BE
      OBTAINED FROM THE COMPANY AT ITS EXECUTIVE OFFICES.

     

    
      
         

      

      
        7

        
          

        

      

      
         

      

    

     

    (ii) By
      accepting the certificates bearing the aforesaid legend, the each Purchaser
      agrees, prior to any permitted transfer of the Founder Warrants represented
      by
      the certificates and subject to the restrictions contained herein, to give
      written notice to the Company expressing its desire to effect such transfer
      and
      describing briefly the proposed transfer. Upon receiving such notice, the
      Company shall present copies thereof to its counsel and the following provisions
      shall apply:

    

    (x) subject
      to the transfer restrictions contained elsewhere in this Agreement, if, in
      the
      reasonable opinion of counsel to the Company, the proposed transfer of such
      Founder Warrants may be effected without registration under the Securities
      Act
      and applicable state securities acts, the Company shall promptly thereafter
      notify the Purchaser, whereupon the Purchaser shall be entitled to transfer
      such
      Founder Warrants, all in accordance with the terms of the notice delivered
      by
      the Purchaser and upon such further terms and conditions as shall be required
      to
      ensure compliance with the Securities Act and the applicable state securities
      acts, and, upon surrender of the certificate evidencing such Founder Warrants,
      in exchange therefor, a new certificate not bearing a legend of the character
      set forth above if such counsel reasonably believes that such legend is no
      longer required under the Securities Act and the applicable state securities
      acts; and

    

    (y) subject
      to the transfer restrictions contained elsewhere in this Agreement, if, in
      the
      reasonable opinion of counsel to the Company, the proposed transfer of such
      Founder Warrants may not be effected without registration under the Securities
      Act or the applicable state securities acts, a copy of such opinion shall be
      promptly delivered to the each Purchaser, and such proposed transfer shall
      not
      be made unless such registration is then in effect.

    

    (iii) The
      Company may, from time to time, make stop transfer notations in its records
      and
      deliver stop transfer instructions to its transfer agent to the extent its
      counsel considers it necessary to ensure compliance with the Securities Act
      and
      the applicable state securities acts.

    

    B. Successors
      and Assigns.
      Except
      as otherwise expressly provided herein, all covenants and agreements contained
      in this Agreement by or on behalf of any of the parties hereto shall bind and
      inure to the benefit of the respective successors and permitted assigns of
      the
      parties hereto, whether so expressed or not. Notwithstanding the foregoing
      or
      anything to the contrary herein, the parties may not assign this
      Agreement.

     

    
      
         

      

      
        8

        
          

        

      

      
         

      

    

     

    C. Severability.
      Whenever
      possible, each provision of this Agreement shall be interpreted in such manner
      as to be effective and valid under applicable law, but if any provision of
      this
      Agreement is held to be prohibited by or invalid under applicable law, such
      provision shall be ineffective only to the extent of such prohibition or
      invalidity, without invalidating the remainder of this Agreement.

    

    D. Counterparts.
      This
      Agreement may be executed simultaneously in two or more counterparts, any one
      of
      which need not contain the signatures of more than one party, but all such
      counterparts, taken together, shall constitute one and the same Agreement.
      Facsimile signatures shall be deemed originals for all purposes
      hereunder.

    

    E. Descriptive
      Headings; Interpretation.
      The
      descriptive headings of this Agreement are inserted for convenience only and
      do
      not constitute a substantive part of this Agreement. The use of the word
“including” in this Agreement shall be by way of example rather than by
      limitation.

    

    F. Governing
      Law.
      The
      general corporation law of the State of New York shall govern all issues and
      questions concerning the construction, validity, enforcement and interpretation
      of this Agreement, without giving effect to any choice of law or conflict of
      law
      rules or provisions that would cause the application of the laws of any
      jurisdiction other than the State of New York.

    

    G. Notices.
      All
      notices, demands or other communications to be given or delivered under or
      by
      reason of the provisions of this Agreement shall be in writing and shall be
      deemed to have been given when delivered personally to the recipient, sent
      to
      the recipient by reputable overnight courier service (charges prepaid) or mailed
      to the recipient by certified or registered mail, return receipt requested
      and
      postage prepaid. Such notices, demands and other communications shall be
      sent:

    

    if
      to the
      Company, to:

    

    Consumer
      Partners Acquisition Corp.

    11150
      Santa Monica Blvd., Suite 700 

    Los
      Angeles, California 90025

    Attn:
      Dana D. Messina, Chief Executive Officer

    

    with
      a
      copy (which shall not constitute notice) to:

    

    Mintz
      Levin Cohn Ferris Glovsky and Popeo, P.C.

    666
      Third
      Avenue, 25th Floor 

    New
      York,
      New York 10017 

    Attn:
      Kenneth R. Koch, Esq.

     

    and
      if to
      Purchasers:

    

    PJC
      Consumer Partners Acquisition I, LLC

    c/o
      Piper
      Jaffray

    800
      Nicollet Mall

    Minneapolis,
      MN 55402

    Attn:
      ____________

    

    
      
         

      

      
        9

        
          

        

      

      
         

      

    

    

    Aria
      Select Consumer Fund LP

    11150
      Santa Monica Blvd., Suite 700 

    Los
      Angeles, California 90025

    Attn:
      Ted
      Tawinganone

    

    Aria
      Partners LP

    11150
      Santa Monica Blvd., Suite 700 

    Los
      Angeles, California 90025

    Attn:
      Ted
      Tawinganone

    

    Aria
      Partners II LP

    11150
      Santa Monica Blvd., Suite 700 

    Los
      Angeles, California 90025

    Attn:
      Ted
      Tawinganone

    

    Aria
      Partners (Cayman) Ltd.

    11150
      Santa Monica Blvd., Suite 700 

    Los
      Angeles, California 90025

    Attn:
      Ted
      Tawinganone

    

    Kata
      Ltd.

    11150
      Santa Monica Blvd., Suite 700 

    Los
      Angeles, California 90025

    Attn:
      Ted
      Tawinganone

    

    or
      in any
      case to such other address or to the attention of such other 

    person
      as
      the recipient party has specified by prior written notice to 

    the
      sending party.

    

    H. No
      Strict Construction.
      The
      parties hereto have participated jointly in the negotiation and drafting of
      this
      Agreement. In the event an ambiguity or question of intent or interpretation
      arises, this Agreement shall be construed as if drafted jointly by the parties
      hereto, and no presumption or burden of proof shall arise favoring or
      disfavoring any party by virtue of the authorship of any of the provisions
      of
      this Agreement.

    

    {Remainder
      of page left intentionally blank. Signature page(s) to follow}

    

    
      
         

      

      
        10

        
          

        

      

      
         

      

    

    

    IN
      WITNESS WHEREOF, the undersigned have executed this Founder Warrant Purchase
      Agreement as of the date first written above. 

          

    

    COMPANY: 

     

    CONSUMER
      PARTNERS ACQUISITION  CORP.

         

    By: ________________________________

    Name:
      Dana D. Messina 

    Title:
      Chief Executive Officer

       

         

    PURCHASERS: 

     

    
      
        PJC
          CONSUMER PARTNERS ACQUISITION I, LLC

      

    

    By:__________________________________

    Name:
      _______________ 

    Title:
      _______________

    

    

    
      
        ARIA
          SELECT CONSUMER FUND LP

      

    

    

    

    By:__________________________________

    Name:
      Dana D. Messina 

    Title:
      Managing Partner

    

    

    
      
        ARIA
          PARTNERS LP

      

    

    

    

    By:__________________________________

    Name:
      Dana D. Messina 

    Title:
      Managing Partner

    

    

    ARIA
      PARTNERS II LP

    

    

    By:__________________________________

    Name:
      Dana D. Messina 

    Title:
      Managing Partner

    

    
      
         

      

      
        11

        
          

        

      

      
         

      

    

    

    

    ARIA
      PARTNERS (CAYMAN) LTD.

    

    

    By:__________________________________

    Name:
      Dana D. Messina 

    Title:
      Managing Partner

     

    
 

    
      
        KATA
          LTD.

      

    

    

    

    By:__________________________________

    Name:
      Dana D. Messina 

    Title:
      Managing Partner

    
 

     

     

    12

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