Document:

Form of 2010 Performance Incentive Plan

 Exhibit 10.8 

SMILE BRANDS GROUP INC. 

2010 PERFORMANCE INCENTIVE STOCK PLAN 

1. PURPOSE OF PLAN 
 The
purpose of this Smile Brands Group Inc. 2010 Performance Incentive Stock Plan (this “Plan”) of Smile Brands Group Inc., a Delaware corporation (the “Corporation”), is to promote the success of the Corporation and to
increase stockholder value by providing an additional means through the grant of awards to attract, motivate, retain and reward selected employees and other eligible persons. 

2. ELIGIBILITY 
 The
Administrator (as such term is defined in Section 3.1) may grant awards under this Plan only to those persons that the Administrator determines to be Eligible Persons. An “Eligible Person” is any person who is either:
(a) an officer (whether or not a director) or employee of the Corporation or one of its Subsidiaries; (b) a director of the Corporation or one of its Subsidiaries; or (c) an individual consultant or advisor who renders or has rendered
bona fide services (other than services in connection with the offering or sale of securities of the Corporation or one of its Subsidiaries in a capital-raising transaction or as a market maker or promoter of securities of the Corporation or one of
its Subsidiaries) to the Corporation or one of its Subsidiaries and who is selected to participate in this Plan by the Administrator; provided, however, that a person who is otherwise an Eligible Person under clause (c) above may participate in
this Plan only if such participation would not adversely affect either the Corporation’s eligibility to use Form S-8 to register under the Securities Act of 1933, as amended (the “Securities Act”), the offering and sale of
shares issuable under this Plan by the Corporation or the Corporation’s compliance with any other applicable laws. An Eligible Person who has been granted an award (a “participant”) may, if otherwise eligible, be granted additional
awards if the Administrator shall so determine. As used herein, “Subsidiary” means any corporation or other entity a majority of whose outstanding voting stock or voting power is beneficially owned directly or indirectly by the
Corporation; and “Board” means the Board of Directors of the Corporation. 
 3. PLAN ADMINISTRATION 

 

	 	3.1	 The Administrator. This Plan shall be administered by and all awards under this Plan shall be authorized by the Administrator. The
“Administrator” means the Board or one or more committees appointed by the Board or another committee (within its delegated authority) to administer all or certain aspects of this Plan. Any such committee shall be comprised solely
of one or more directors or such number of directors as may be required under applicable law. A committee may delegate some or all of its authority to another committee so constituted. The Board or a committee comprised solely of directors may also
delegate, to the extent permitted by Section 157(c) of the Delaware General Corporation Law and any other applicable law, to one or more officers of the Corporation, its powers under this Plan (a) to designate the officers and employees of
the Corporation and its Subsidiaries who will receive grants of awards under this Plan, and (b) to determine the number of shares subject to, and the other terms and conditions of,

  

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such awards. The Board may delegate different levels of authority to different committees with administrative and grant authority under this Plan. Unless otherwise provided in the Bylaws of the
Corporation or the applicable charter of any Administrator: (a) a majority of the members of the acting Administrator shall constitute a quorum, and (b) the vote of a majority of the members present assuming the presence of a quorum or the
unanimous written consent of the members of the Administrator shall constitute action by the acting Administrator. 

With respect to awards intended to satisfy the requirements for performance-based compensation under Section 162(m) of the Internal
Revenue Code of 1986, as amended (the “Code”), this Plan shall be administered by a committee consisting solely of two or more outside directors (as this requirement is applied under Section 162(m) of the Code); provided,
however, that the failure to satisfy such requirement shall not affect the validity of the action of any committee otherwise duly authorized and acting in the matter. Award grants, and transactions in or involving awards, intended to be exempt under
Rule 16b-3 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), must be duly and timely authorized by the Board or a committee consisting solely of two or more non-employee directors (as this requirement is
applied under Rule 16b-3 promulgated under the Exchange Act). To the extent required by any applicable listing agency, this Plan shall be administered by a committee composed entirely of independent directors (within the meaning of the applicable
listing agency). 
  

	 	3.2	Powers of the Administrator. Subject to the express provisions of this Plan, the Administrator is authorized and empowered to do all things
necessary or desirable in connection with the authorization of awards and the administration of this Plan (in the case of a committee or delegation to one or more officers, within the authority delegated to that committee or person(s)), including,
without limitation, the authority to: 

  

	 	(a)	determine eligibility and, from among those persons determined to be eligible, the particular Eligible Persons who will receive an award under this Plan;

  

	 	(b)	grant awards to Eligible Persons, determine the price at which securities will be offered or awarded and the number of securities to be offered or awarded to any of
such persons, determine the other specific terms and conditions of such awards consistent with the express limits of this Plan, establish the installments (if any) in which such awards shall become exercisable or shall vest (which may include,
without limitation, performance and/or time-based schedules), or determine that no delayed exercisability or vesting is required, establish any applicable performance targets, and establish the events of termination or reversion of such awards;

  

	 	(c)	approve the forms of award agreements (which need not be identical either as to type of award or among participants); 

 

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	 	(d)	construe and interpret this Plan and any agreements defining the rights and obligations of the Corporation, its Subsidiaries, and participants under this Plan, further
define the terms used in this Plan, and prescribe, amend and rescind rules and regulations relating to the administration of this Plan or the awards granted under this Plan; 

 

	 	(e)	cancel, modify, or waive the Corporation’s rights with respect to, or modify, discontinue, suspend, or terminate any or all outstanding awards, subject to any
required consent under Section 8.6.5; 

  

	 	(f)	accelerate or extend the vesting or exercisability or extend the term of any or all such outstanding awards (in the case of options or stock appreciation rights, within
the maximum ten-year term of such awards) in such circumstances as the Administrator may deem appropriate (including, without limitation, in connection with a termination of employment or services or other events of a personal nature) subject to any
required consent under Section 8.6.5; 

  

	 	(g)	adjust the number of shares of Common Stock subject to any award, adjust the price of any or all outstanding awards or otherwise change previously imposed terms and
conditions, in such circumstances as the Administrator may deem appropriate, in each case subject to Sections 4 and 8.6 (and subject to the no repricing provision below); 

 

	 	(h)	determine the date of grant of an award, which may be a designated date after but not before the date of the Administrator’s action (unless otherwise designated by
the Administrator, the date of grant of an award shall be the date upon which the Administrator took the action granting an award); 

  

	 	(i)	determine whether, and the extent to which, adjustments are required pursuant to Section 7 hereof and authorize the termination, conversion, substitution or
succession of awards upon the occurrence of an event of the type described in Section 7; 

  

	 	(j)	acquire or settle (subject to Sections 7 and 8.6) rights under awards in cash, stock of equivalent value, or other consideration (subject to the no repricing provision
below); and 

  

	 	(k)	determine the fair market value of the Common Stock or awards under this Plan from time to time and/or the manner in which such value will be determined.

 Notwithstanding the foregoing and except for an adjustment pursuant to Section 7.1 or a repricing approved
by stockholders, in no case may the Administrator (1) amend an outstanding stock option or SAR to reduce the exercise price or base price of the award, (2) cancel, exchange, or surrender an outstanding stock option or SAR in exchange for
cash or other awards for the purpose of repricing the award, or (3) cancel, exchange, or surrender an outstanding stock option or SAR in exchange for an option or SAR with an exercise or base price that is less than the exercise or base price
of the original award. 
  

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	 	3.3	Binding Determinations. Any action taken by, or inaction of, the Corporation, any Subsidiary, or the Administrator relating or pursuant to this
Plan and within its authority hereunder or under applicable law shall be within the absolute discretion of that entity or body and shall be conclusive and binding upon all persons. Neither the Board nor any Board committee, nor any member thereof or
person acting at the direction thereof, shall be liable for any act, omission, interpretation, construction or determination made in good faith in connection with this Plan (or any award made under this Plan), and all such persons shall be entitled
to indemnification and reimbursement by the Corporation in respect of any claim, loss, damage or expense (including, without limitation, attorneys’ fees) arising or resulting therefrom to the fullest extent permitted by law and/or under any
directors and officers liability insurance coverage that may be in effect from time to time. 

  

	 	3.4	Reliance on Experts. In making any determination or in taking or not taking any action under this Plan, the Administrator may obtain and may rely
upon the advice of experts, including employees and professional advisors to the Corporation. No director, officer or agent of the Corporation or any of its Subsidiaries shall be liable for any such action or determination taken or made or omitted
in good faith. 

  

	 	3.5	Delegation. The Administrator may delegate ministerial, non-discretionary functions to individuals who are officers or employees of the Corporation
or any of its Subsidiaries or to third parties. 

 4. SHARES OF COMMON STOCK SUBJECT TO THE PLAN; SHARE LIMITS 

 

	 	4.1	Shares Available. Subject to the provisions of Section 7.1, the capital stock that may be delivered under this Plan shall be shares of the
Corporation’s authorized but unissued Common Stock and any shares of its Common Stock held as treasury shares. For purposes of this Plan, “Common Stock” shall mean the common stock of the Corporation and such other securities
or property as may become the subject of awards under this Plan, or may become subject to such awards, pursuant to an adjustment made under Section 7.1. 

 

	 	4.2	Share Limits. The maximum number of shares of Common Stock that may be delivered pursuant to awards granted to Eligible Persons under this Plan is
1,700,000 shares (the “Share Limit”). 

 The following limits also apply with respect to awards
granted under this Plan: 
  

	 	(a)	The maximum number of shares of Common Stock that may be delivered pursuant to options qualified as incentive stock options granted under this Plan is 1,700,000 shares.

  

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	 	(b)	The maximum number of shares of Common Stock subject to those options and stock appreciation rights that are granted during any calendar year to any individual under
this Plan is 500,000 shares. 

 Each of the foregoing numerical limits is subject to adjustment as contemplated by
Section 4.3, Section 7.1, and Section 8.10. 
  

	 	4.3	Awards Settled in Cash, Reissue of Awards and Shares. To the extent that an award granted under this Plan is settled in cash or a form other than
shares of Common Stock, the shares that would have been delivered had there been no such cash or other settlement shall not be counted against the shares available for issuance under this Plan. In the event that shares of Common Stock are delivered
in respect of a dividend equivalent right granted under this Plan, the actual number of shares delivered with respect to the award shall be counted against the share limits of this Plan (including, for purposes of clarity, the limits of
Section 4.2 of this Plan). (For purposes of clarity, if 1,000 dividend equivalent rights are granted and outstanding when the Corporation pays a dividend, and 50 shares are delivered in payment of those rights with respect to that dividend, 50
shares shall be counted against the share limits of this Plan). Shares that are subject to or underlie awards granted under this Plan which expire or for any reason are cancelled or terminated, are forfeited, fail to vest, or for any other reason
are not paid or delivered under this Plan shall again be available for subsequent awards under this Plan. Shares that are exchanged by a participant or withheld by the Corporation as full or partial payment in connection with any award under this
Plan, as well as any shares exchanged by a participant or withheld by the Corporation or one of its Subsidiaries to satisfy the tax withholding obligations related to any award, shall be available for subsequent awards under this Plan. Refer to
Section 8.10 for application of the foregoing share limits with respect to assumed awards. The foregoing adjustments to the share limits of this Plan are subject to any applicable limitations under Section 162(m) of the Code with respect
to awards intended as performance-based compensation thereunder. 

  

	 	4.4	Reservation of Shares; No Fractional Shares; Minimum Issue. The Corporation shall at all times reserve a number of shares of Common
Stock sufficient to cover the Corporation’s obligations and contingent obligations to deliver shares with respect to awards then outstanding under this Plan (exclusive of any dividend equivalent obligations to the extent the Corporation has the
right to settle such rights in cash). No fractional shares shall be delivered under this Plan. The Administrator may pay cash in lieu of any fractional shares in settlements of awards under this Plan. No fewer than 100 shares may be purchased on
exercise of any award (or, in the case of stock appreciation or purchase rights, no fewer than 100 rights may be exercised at any one time) unless the total number purchased or exercised is the total number at the time available for purchase or
exercise under the award. 

 5. AWARDS 
  

	 	5.1	 Type and Form of Awards. The Administrator shall determine the type or types of award(s) to be made to each selected Eligible
Person. Awards may be granted 

  

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singly, in combination or in tandem. Awards also may be made in combination or in tandem with, in replacement of, as alternatives to, or as the payment form for grants or rights under any other
employee or compensation plan of the Corporation or one of its Subsidiaries. The types of awards that may be granted under this Plan are (subject, in each case, to the no repricing provisions of Section 3.2): 

5.1.1 Stock Options. A stock option is the grant of a right to purchase a specified number of shares of Common Stock
during a specified period as determined by the Administrator. An option may be intended as an incentive stock option within the meaning of Section 422 of the Code (an “ISO”) or a nonqualified stock option (an option not
intended to be an ISO). The award agreement for an option will indicate if the option is intended as an ISO; otherwise it will be deemed to be a nonqualified stock option. The maximum term of each option (ISO or nonqualified) shall be ten
(10) years. The per share exercise price for each option shall be not less than 100% of the fair market value of a share of Common Stock on the date of grant of the option. When an option is exercised, the exercise price for the shares to be
purchased shall be paid in full in cash or such other method permitted by the Administrator consistent with Section 5.4. 

5.1.2 Additional Rules Applicable to ISOs. To the extent that the aggregate fair market value (determined at the time
of grant of the applicable option) of stock with respect to which ISOs first become exercisable by a participant in any calendar year exceeds $100,000, taking into account both Common Stock subject to ISOs under this Plan and stock subject to ISOs
under all other plans of the Corporation or one of its Subsidiaries (or any parent or predecessor corporation to the extent required by and within the meaning of Section 422 of the Code and the regulations promulgated thereunder), such options
shall be treated as nonqualified stock options. In reducing the number of options treated as ISOs to meet the $100,000 limit, the most recently granted options shall be reduced first. To the extent a reduction of simultaneously granted options is
necessary to meet the $100,000 limit, the Administrator may, in the manner and to the extent permitted by law, designate which shares of Common Stock are to be treated as shares acquired pursuant to the exercise of an ISO. ISOs may only be granted
to employees of the Corporation or one of its subsidiaries (for this purpose, the term “subsidiary” is used as defined in Section 424(f) of the Code, which generally requires an unbroken chain of ownership of at least 50% of the total
combined voting power of all classes of stock of each subsidiary in the chain beginning with the Corporation and ending with the subsidiary in question). There shall be imposed in any award agreement relating to ISOs such other terms and conditions
as from time to time are required in order that the option be an “incentive stock option” as that term is defined in Section 422 of the Code. No ISO may be granted to any person who, at the time the option is granted, owns (or is
deemed to own under Section 424(d) of the Code) shares of outstanding Common Stock possessing more than 10% of the total combined voting power of all classes of stock of the Corporation, unless the exercise price of such option is at least 110%
of the fair market value of the stock subject to the option and such option by its terms is not exercisable after the expiration of five years from the date such option is granted. 

 

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 5.1.3 Stock Appreciation Rights. A stock appreciation right or
“SAR” is a right to receive a payment, in cash and/or Common Stock, equal to the excess of the fair market value of a specified number of shares of Common Stock on the date the SAR is exercised over the “base price”
of the award, which base price shall be set forth in the applicable award agreement and shall be not less than 100% of the fair market value of a share of Common Stock on the date of grant of the SAR. The maximum term of a SAR shall be ten
(10) years. 
 5.1.4 Other Awards. The other types of awards that may be granted under this Plan
include: (a) stock bonuses, restricted stock, performance stock, stock units, phantom stock, dividend equivalents, or similar rights to purchase or acquire shares, whether at a fixed or variable price or ratio related to the Common Stock, upon
the passage of time, the occurrence of one or more events, or the satisfaction of performance criteria or other conditions, or any combination thereof; (b) any similar securities with a value derived from the value of or related to the Common
Stock and/or returns thereon; or (c) cash awards. 
  

	 	5.2	Award Agreements. Each award shall be evidenced by either (1) a written award agreement in a form approved by the Administrator and executed
by the Corporation by an officer duly authorized to act on its behalf, or (2) an electronic notice of award grant in a form approved by the Administrator and recorded by the Corporation (or its designee) in an electronic recordkeeping system
used for the purpose of tracking award grants under this Plan generally (in each case, an “award agreement”), as the Administrator may provide and, in each case and if required by the Administrator, executed or otherwise electronically
accepted by the recipient of the award in such form and manner as the Administrator may require. The Administrator may authorize any officer of the Corporation (other than the particular award recipient) to execute any or all award agreements on
behalf of the Corporation. The award agreement shall set forth the material terms and conditions of the award as established by the Administrator consistent with the express limitations of this Plan. 

 

	 	5.3	Deferrals and Settlements. Payment of awards may be in the form of cash, Common Stock, other awards or combinations thereof as the Administrator
shall determine, and with such restrictions as it may impose. The Administrator may also require or permit participants to elect to defer the issuance of shares or the settlement of awards in cash under such rules and procedures as it may establish
under this Plan. The Administrator may also provide that deferred settlements include the payment or crediting of interest or other earnings on the deferral amounts, or the payment or crediting of dividend equivalents where the deferred amounts are
denominated in shares. 

  

	 	5.4	 Consideration for Common Stock or Awards. The purchase price for any award granted under this Plan or the Common Stock to be
delivered pursuant to an award, as applicable, may be paid by means of any lawful consideration as 

 

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determined by the Administrator, including, without limitation, one or a combination of the following methods: 

 

	 	•	 	 services rendered by the recipient of such award; 

  

	 	•	 	 cash, check payable to the order of the Corporation, or electronic funds transfer; 

 

	 	•	 	 notice and third party payment in such manner as may be authorized by the Administrator; 

 

	 	•	 	 the delivery of previously owned shares of Common Stock; 

 

	 	•	 	 by a reduction in the number of shares otherwise deliverable pursuant to the award; or 

 

	 	•	 	 subject to such procedures as the Administrator may adopt, pursuant to a “cashless exercise” with a third party who provides financing for
the purposes of (or who otherwise facilitates) the purchase or exercise of awards. 

 In no event shall any
shares newly-issued by the Corporation be issued for less than the minimum lawful consideration for such shares or for consideration other than consideration permitted by applicable state law. Shares of Common Stock used to satisfy the exercise
price of an option shall be valued at their fair market value on the date of exercise. The Corporation will not be obligated to deliver any shares unless and until it receives full payment of the exercise or purchase price therefor and any related
withholding obligations under Section 8.5 and any other conditions to exercise or purchase have been satisfied. Unless otherwise expressly provided in the applicable award agreement, the Administrator may at any time eliminate or limit a
participant’s ability to pay the purchase or exercise price of any award or shares by any method other than cash payment to the Corporation. 
  

	 	5.5	 Definition of Fair Market Value. For purposes of this Plan, “fair market value” shall mean, unless otherwise determined or
provided by the Administrator in the circumstances, the closing price (in regular trading) for a share of Common Stock as furnished by the New York Stock Exchange (the “Exchange”) for the date in question or, if no sales of Common
Stock were reported by the Exchange on that date, the closing price (in regular trading) for a share of Common Stock as furnished by the Exchange for the next preceding day on which sales of Common Stock were reported by the Exchange. The
Administrator may, however, provide with respect to one or more awards that the fair market value shall equal the closing price (in regular trading) for a share of Common Stock as furnished by the Exchange on the last trading day preceding the date
in question or the average of the high and low trading prices of a share of Common Stock as furnished by the Exchange for the date in question or the most recent trading day. If the Common Stock is no longer listed or is no longer actively traded on
the Exchange as of the applicable date, the fair market value of the Common Stock shall be the value as 

  

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reasonably determined by the Administrator for purposes of the award in the circumstances. The Administrator also may adopt a different methodology for determining fair market value with respect
to one or more awards if a different methodology is necessary or advisable to secure any intended favorable tax, legal or other treatment for the particular award(s) (for example, and without limitation, the Administrator may provide that fair
market value for purposes of one or more awards will be based on an average of closing prices (or the average of high and low daily trading prices) for a specified period preceding the relevant date). 

 

	 	5.6	Transfer Restrictions. 

5.6.1 Limitations on Exercise and Transfer. Unless otherwise expressly provided in (or pursuant to) this
Section 5.6 or required by applicable law: (a) all awards are non-transferable and shall not be subject in any manner to sale, transfer, anticipation, alienation, assignment, pledge, encumbrance or charge; (b) awards shall be
exercised only by the participant; and (c) amounts payable or shares issuable pursuant to any award shall be delivered only to (or for the account of) the participant. 

5.6.2 Exceptions. The Administrator may permit awards to be exercised by and paid to, or otherwise transferred to,
other persons or entities pursuant to such conditions and procedures, including limitations on subsequent transfers, as the Administrator may, in its sole discretion, establish in writing. Any permitted transfer shall be subject to compliance with
applicable federal and state securities laws and shall not be for value (other than nominal consideration, settlement of marital property rights, or for interests in an entity in which more than 50% of the voting interests are held by the Eligible
Person or by the Eligible Person’s family members). 
 5.6.3 Further Exceptions to Limits on Transfer.
The exercise and transfer restrictions in Section 5.6.1 shall not apply to: 
  

	 	(a)	transfers to the Corporation (for example, in connection with the expiration or termination of the award), 

 

	 	(b)	the designation of a beneficiary to receive benefits in the event of the participant’s death or, if the participant has died, transfers to or exercise by the
participant’s beneficiary, or, in the absence of a validly designated beneficiary, transfers by will or the laws of descent and distribution, 

  

	 	(c)	subject to any applicable limitations on ISOs, transfers to a family member (or former family member) pursuant to a domestic relations order if approved or ratified by
the Administrator, 

  

	 	(d)	if the participant has suffered a disability, permitted transfers or exercises on behalf of the participant by his or her legal representative, or

  

	 	(e)	the authorization by the Administrator of “cashless exercise” procedures with third parties who provide financing for the purpose of (or who otherwise
facilitate) the exercise of awards consistent with applicable laws and the express authorization of the Administrator. 

  

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	 	5.7	International Awards. One or more awards may be granted to Eligible Persons who provide services to the Corporation or one of its Subsidiaries
outside of the United States. Any awards granted to such persons may be granted pursuant to the terms and conditions of any applicable sub-plans, if any, appended to this Plan and approved by the Administrator. 

6. EFFECT OF TERMINATION OF EMPLOYMENT OR SERVICE ON AWARDS 
  

	 	6.1	General. The Administrator shall establish the effect of a termination of employment or service on the rights and benefits under each award under
this Plan and in so doing may make distinctions based upon, inter alia, the cause of termination and type of award. If the participant is not an employee of the Corporation or one of its Subsidiaries and provides other services to the Corporation or
one of its Subsidiaries, the Administrator shall be the sole judge for purposes of this Plan (unless a contract or the award otherwise provides) of whether the participant continues to render services to the Corporation or one of its Subsidiaries
and the date, if any, upon which such services shall be deemed to have terminated. 

  

	 	6.2	Events Not Deemed Terminations of Service. Unless the express policy of the Corporation or one of its Subsidiaries, or the Administrator, otherwise
provides, the employment relationship shall not be considered terminated in the case of (a) sick leave, (b) military leave, or (c) any other leave of absence authorized by the Corporation or one of its Subsidiaries, or the
Administrator; provided that, unless reemployment upon the expiration of such leave is guaranteed by contract or law or the Administrator otherwise provides, such leave is for a period of not more than three months. In the case of any employee of
the Corporation or one of its Subsidiaries on an approved leave of absence, continued vesting of the award while on leave from the employ of the Corporation or one of its Subsidiaries may be suspended until the employee returns to service, unless
the Administrator otherwise provides or applicable law otherwise requires. In no event shall an award be exercised after the expiration of the term set forth in the applicable award agreement. 

 

	 	6.3	Effect of Change of Subsidiary Status. For purposes of this Plan and any award, if an entity ceases to be a Subsidiary of the Corporation a
termination of employment or service shall be deemed to have occurred with respect to each Eligible Person in respect of such Subsidiary who does not continue as an Eligible Person in respect of the Corporation or another Subsidiary that continues
as such after giving effect to the transaction or other event giving rise to the change in status. 

 7. ADJUSTMENTS;
ACCELERATION 
  

	 	7.1	 Adjustments. Subject to Section 7.2, upon (or, as may be necessary to effect the adjustment, immediately prior to): any
reclassification, recapitalization, stock split 

  

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(including a stock split in the form of a stock dividend) or reverse stock split; any merger, combination, consolidation, or other reorganization; any spin-off, split-up, or similar extraordinary
dividend distribution in respect of the Common Stock; or any exchange of Common Stock or other securities of the Corporation, or any similar, unusual or extraordinary corporate transaction in respect of the Common Stock; then the Administrator shall
equitably and proportionately adjust (1) the number and type of shares of Common Stock (or other securities) that thereafter may be made the subject of awards (including the specific share limits, maximums and numbers of shares set forth
elsewhere in this Plan), (2) the number, amount and type of shares of Common Stock (or other securities or property) subject to any outstanding awards, (3) the grant, purchase, or exercise price (which term includes the base price of any
SAR or similar right) of any outstanding awards, and/or (4) the securities, cash or other property deliverable upon exercise or payment of any outstanding awards, in each case to the extent necessary to preserve (but not increase) the level of
incentives intended by this Plan and the then-outstanding awards. 

 Unless otherwise expressly provided in the
applicable award agreement, upon (or, as may be necessary to effect the adjustment, immediately prior to) any event or transaction described in the preceding paragraph or a sale of all or substantially all of the business or assets of the
Corporation as an entirety, the Administrator shall equitably and proportionately adjust the performance standards applicable to any then-outstanding performance-based awards to the extent necessary to preserve (but not increase) the level of
incentives intended by this Plan and the then-outstanding performance-based awards. 
 It is intended that, if possible, any
adjustments contemplated by the preceding two paragraphs be made in a manner that satisfies applicable U.S. legal, tax (including, without limitation and as applicable in the circumstances, Section 424 of the Code, Section 409A of the Code
and Section 162(m) of the Code) and accounting (so as to not trigger any charge to earnings with respect to such adjustment) requirements. 

Without limiting the generality of Section 3.3, any good faith determination by the Administrator as to whether an adjustment is
required in the circumstances pursuant to this Section 7.1, and the extent and nature of any such adjustment, shall be conclusive and binding on all persons. 
  

	 	7.2	 Corporate Transactions - Assumption and Termination of Awards. Upon the occurrence of any of the following: any merger,
combination, consolidation, or other reorganization in connection with which the Corporation does not survive (or does not survive as a public company in respect of its Common Stock); any exchange of Common Stock or other securities of the
Corporation in connection with which the Corporation does not survive (or does not survive as a public company in respect of its Common Stock); a sale of all or substantially all the business, stock or assets of the Corporation in connection with
which the Corporation does not survive (or does not survive as a public company 

  

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in respect of its Common Stock); a dissolution of the Corporation; or any other event in which the Corporation does not survive (or does not survive as a public company in respect of its Common
Stock); then the Administrator may make provision for a cash payment in settlement of, or for the assumption, substitution or exchange of any or all outstanding share-based awards or the cash, securities or property deliverable to the holder of any
or all outstanding share-based awards, based upon, to the extent relevant under the circumstances, the distribution or consideration payable to holders of the Common Stock upon or in respect of such event. Upon the occurrence of any event described
in the preceding sentence, then, unless the Administrator has made a provision for the substitution, assumption, exchange or other continuation or settlement of the award or the award would otherwise continue in accordance with its terms in the
circumstances: (1) unless otherwise provided in the applicable award agreement, each then-outstanding option and SAR shall become fully vested, all shares of restricted stock then outstanding shall fully vest free of restrictions, and each
other award granted under this Plan that is then outstanding shall become payable to the holder of such award; and (2) each award shall terminate upon the related event; provided that the holder of an option or SAR shall be given reasonable
advance notice of the impending termination and a reasonable opportunity to exercise his or her outstanding vested options and SARs (after giving effect to any accelerated vesting required in the circumstances) in accordance with their terms before
the termination of such awards (except that in no case shall more than ten days’ notice of the impending termination be required and any acceleration of vesting and any exercise of any portion of an award that is so accelerated may be made
contingent upon the actual occurrence of the event). 

 Without limiting the preceding paragraph, in connection
with any event referred to in the preceding paragraph or any change in control event defined in any applicable award agreement, the Administrator may, in its discretion, provide for the accelerated vesting of any award or awards as and to the extent
determined by the Administrator in the circumstances. 
 The Administrator may adopt such valuation methodologies for outstanding
awards as it deems reasonable in the event of a cash or property settlement and, in the case of options, SARs or similar rights, but without limitation on other methodologies, may base such settlement solely upon the excess if any of the per share
amount payable upon or in respect of such event over the exercise or base price of the award. 
 In any of the events referred to
in this Section 7.2, the Administrator may take such action contemplated by this Section 7.2 prior to such event (as opposed to on the occurrence of such event) to the extent that the Administrator deems the action necessary to permit the
participant to realize the benefits intended to be conveyed with respect to the underlying shares. Without limiting the generality of the foregoing, the Administrator may deem an acceleration to occur immediately prior to the applicable event and/or
reinstate the original terms of the award if an event giving rise to an acceleration does not occur. 
 Without limiting the
generality of Section 3.3, any good faith determination by the Administrator pursuant to its authority under this Section 7.2 shall be conclusive and binding on all persons. 

 

 12 

	 	7.3	Other Acceleration Rules. The Administrator may override the provisions of Section 7.2 by express provision in the award agreement and may
accord any Eligible Person a right to refuse any acceleration, whether pursuant to the award agreement or otherwise, in such circumstances as the Administrator may approve. The portion of any ISO accelerated in connection with an event referred to
in Section 7.2 (or such other circumstances as may trigger accelerated vesting of the award) shall remain exercisable as an ISO only to the extent the applicable $100,000 limitation on ISOs is not exceeded. To the extent exceeded, the
accelerated portion of the option shall be exercisable as a nonqualified stock option under the Code. 

 8. OTHER PROVISIONS

  

	 	8.1	Compliance with Laws. This Plan, the granting and vesting of awards under this Plan, the offer, issuance and delivery of shares of Common Stock,
and/or the payment of money under this Plan or under awards are subject to compliance with all applicable federal and state laws, rules and regulations (including but not limited to state and federal securities law and federal margin requirements)
and to such approvals by any listing, regulatory or governmental authority as may, in the opinion of counsel for the Corporation, be necessary or advisable in connection therewith. The person acquiring any securities under this Plan will, if
requested by the Corporation or one of its Subsidiaries, provide such assurances and representations to the Corporation or one of its Subsidiaries as the Administrator may deem necessary or desirable to assure compliance with all applicable legal
and accounting requirements. 

  

	 	8.2	No Rights to Award. No person shall have any claim or rights to be granted an award (or additional awards, as the case may be) under this Plan,
subject to any express contractual rights (set forth in a document other than this Plan) to the contrary. 

  

	 	8.3	No Employment/Service Contract. Nothing contained in this Plan (or in any other documents under this Plan or in any award) shall confer upon any
Eligible Person or other participant any right to continue in the employ or other service of the Corporation or one of its Subsidiaries, constitute any contract or agreement of employment or other service or affect an employee’s status as an
employee at will, nor shall interfere in any way with the right of the Corporation or one of its Subsidiaries to change a person’s compensation or other benefits, or to terminate his or her employment or other service, with or without cause.
Nothing in this Section 8.3, however, is intended to adversely affect any express independent right of such person under a separate employment or service contract other than an award agreement. 

 

	 	8.4	 Plan Not Funded. Awards payable under this Plan shall be payable in shares or from the general assets of the Corporation, and no
special or separate reserve, fund or deposit shall be made to assure payment of such awards. No participant, beneficiary or other person shall have any right, title or interest in any fund or in any specific asset (including shares of Common Stock,
except as expressly otherwise provided) of the Corporation or one of its Subsidiaries by reason of any 

 

 13 

	 	
award hereunder. Neither the provisions of this Plan (or of any related documents), nor the creation or adoption of this Plan, nor any action taken pursuant to the provisions of this Plan shall
create, or be construed to create, a trust of any kind or a fiduciary relationship between the Corporation or one of its Subsidiaries and any participant, beneficiary or other person. To the extent that a participant, beneficiary or other person
acquires a right to receive payment pursuant to any award hereunder, such right shall be no greater than the right of any unsecured general creditor of the Corporation. 

 

	 	8.5	Tax Withholding. Upon any exercise, vesting, or payment of any award, or upon the disposition of shares of Common Stock acquired pursuant to the
exercise of an ISO prior to satisfaction of the holding period requirements of Section 422 of the Code, or upon any other tax withholding event with respect to any award, the Corporation or one of its Subsidiaries shall have the right at its
option to: 

  

	 	(a)	require the participant (or the participant’s personal representative or beneficiary, as the case may be) to pay or provide for payment of at least the minimum
amount of any taxes which the Corporation or one of its Subsidiaries may be required to withhold with respect to such award event or payment; or 

  

	 	(b)	deduct from any amount otherwise payable in cash (whether related to the award or otherwise) to the participant (or the participant’s personal representative or
beneficiary, as the case may be) the minimum amount of any taxes which the Corporation or one of its Subsidiaries may be required to withhold with respect to such award event or payment. 

In any case where a tax is required to be withheld in connection with the delivery of shares of Common Stock under this Plan, the
Administrator may in its sole discretion (subject to Section 8.1) require or grant (either at the time of the award or thereafter) to the participant the right to elect, pursuant to such rules and subject to such conditions as the Administrator
may establish, that the Corporation reduce the number of shares to be delivered by (or otherwise reacquire) the appropriate number of shares, valued in a consistent manner at their fair market value or at the sales price in accordance with
authorized procedures for cashless exercises, necessary to satisfy the minimum applicable withholding obligation on exercise, vesting or payment. In no event shall the shares withheld exceed the minimum whole number of shares required for tax
withholding under applicable law. 
  

	 	8.6	Effective Date, Termination and Suspension, Amendments. 

8.6.1 Effective Date. This Plan is effective as of April 14, 2010, the date of its approval by the Board (the
“Effective Date”). This Plan shall be submitted for and subject to stockholder approval no later than twelve months after the Effective Date. Unless earlier terminated by the Board, this Plan shall terminate at the close of business
on the day before the tenth anniversary of the Effective Date. After the termination of this Plan either upon such stated expiration date or its earlier termination by the Board, no additional awards may be granted under

  

 14 

 
this Plan, but previously granted awards (and the authority of the Administrator with respect thereto, including the authority to amend such awards) shall remain outstanding in accordance with
their applicable terms and conditions and the terms and conditions of this Plan. 
 8.6.2 Board
Authorization. The Board may, at any time, terminate or, from time to time, amend, modify or suspend this Plan, in whole or in part. No awards may be granted during any period that the Board suspends this Plan. 

8.6.3 Stockholder Approval. To the extent then required by applicable law or any applicable listing agency or
required under Sections 162, 422 or 424 of the Code to preserve the intended tax consequences of this Plan, or deemed necessary or advisable by the Board, any amendment to this Plan shall be subject to stockholder approval. 

8.6.4 Amendments to Awards. Without limiting any other express authority of the Administrator under (but subject to)
the express limits of this Plan, the Administrator by agreement or resolution may waive conditions of or limitations on awards to participants that the Administrator in the prior exercise of its discretion has imposed, without the consent of a
participant, and (subject to the requirements of Sections 3.2 and 8.6.5) may make other changes to the terms and conditions of awards. Any amendment or other action that would constitute a repricing of an award is subject to the limitations set
forth in Section 3.2. 
 8.6.5 Limitations on Amendments to Plan and Awards. No amendment, suspension
or termination of this Plan or amendment of any outstanding award agreement shall, without written consent of the participant, affect in any manner materially adverse to the participant any rights or benefits of the participant or obligations of the
Corporation under any award granted under this Plan prior to the effective date of such change. Changes, settlements and other actions contemplated by Section 7 shall not be deemed to constitute changes or amendments for purposes of this
Section 8.6. 
  

	 	8.7	Privileges of Stock Ownership. Except as otherwise expressly authorized by the Administrator, a participant shall not be entitled to any privilege
of stock ownership as to any shares of Common Stock not actually delivered to and held of record by the participant. Except as expressly required by Section 7.1 or otherwise expressly provided by the Administrator, no adjustment will be made
for dividends or other rights as a stockholder for which a record date is prior to such date of delivery. 

  

	 	8.8	Governing Law; Construction; Severability. 

8.8.1 Choice of Law. This Plan, the awards, all documents evidencing awards and all other related documents shall be
governed by, and construed in accordance with the laws of the State of Delaware. 
 8.8.2 Severability. If a
court of competent jurisdiction holds any provision invalid and unenforceable, the remaining provisions of this Plan shall continue in effect. 
  

 15 

 8.8.3 Plan Construction. 

 

	 	(a)	Rule 16b-3. It is the intent of the Corporation that the awards and transactions permitted by awards be interpreted in a manner that, in the case of participants
who are or may be subject to Section 16 of the Exchange Act, qualify, to the maximum extent compatible with the express terms of the award, for exemption from matching liability under Rule 16b-3 promulgated under the Exchange Act.
Notwithstanding the foregoing, the Corporation shall have no liability to any participant for Section 16 consequences of awards or events under awards if an award or event does not so qualify. 

 

	 	(b)	Section 162(m). Options and SARs granted to employees of the Corporation or one of its Subsidiaries with an exercise or base price not less than the fair
market value of a share of Common Stock at the date of grant that are approved by a committee composed solely of two or more outside directors (as this requirement is applied under Section 162(m) of the Code) shall be deemed to be intended as
performance-based compensation within the meaning of Section 162(m) of the Code unless such committee provides otherwise at the time of grant of the award. It is the further intent of the Corporation that (to the extent the Corporation or one
of its Subsidiaries or awards under this Plan may be or become subject to limitations on deductibility under Section 162(m) of the Code) any such awards that are granted to or held by a person subject to Section 162(m) will qualify as
performance-based compensation or otherwise be exempt from deductibility limitations under Section 162(m). 

  

	 	8.9	Captions. Captions and headings are given to the sections and subsections of this Plan solely as a convenience to facilitate reference. Such
headings shall not be deemed in any way material or relevant to the construction or interpretation of this Plan or any provision thereof. 

  

	 	8.10	 Stock-Based Awards in Substitution for Stock Options or Awards Granted by Other Corporation. Awards may be granted to Eligible
Persons in substitution for or in connection with an assumption of employee stock options, SARs, restricted stock or other stock-based awards granted by other entities to persons who are or who will become Eligible Persons in respect of the
Corporation or one of its Subsidiaries, in connection with a distribution, merger or other reorganization by or with the granting entity or an affiliated entity, or the acquisition by the Corporation or one of its Subsidiaries, directly or
indirectly, of all or a substantial part of the stock or assets of the employing entity. The awards so granted need not comply with other specific terms of this Plan, provided the awards reflect only adjustments giving effect to the assumption or
substitution consistent with the conversion applicable to the Common Stock in the transaction and any change in the issuer of the security. Any shares that are delivered and any awards that are granted by, or become obligations of, the Corporation,
as a result of the assumption by the Corporation of, or in substitution for, outstanding 

  

 16 

	 	 
awards previously granted by an acquired company (or previously granted by a predecessor employer (or direct or indirect parent thereof) in the case of persons that become employed by the
Corporation or one of its Subsidiaries in connection with a business or asset acquisition or similar transaction) shall not be counted against the Share Limit or other limits on the number of shares available for issuance under this Plan.

  

	 	8.11	Non-Exclusivity of Plan. Nothing in this Plan shall limit or be deemed to limit the authority of the Board or the Administrator to grant awards or
authorize any other compensation, with or without reference to the Common Stock, under any other plan or authority. 

  

	 	8.12	No Corporate Action Restriction. The existence of this Plan, the award agreements and the awards granted hereunder shall not limit, affect or restrict in
any way the right or power of the Board or the stockholders of the Corporation to make or authorize: (a) any adjustment, recapitalization, reorganization or other change in the capital structure or business of the Corporation or any Subsidiary,
(b) any merger, amalgamation, consolidation or change in the ownership of the Corporation or any Subsidiary, (c) any issue of bonds, debentures, capital, preferred or prior preference stock ahead of or affecting the capital stock (or the
rights thereof) of the Corporation or any Subsidiary, (d) any dissolution or liquidation of the Corporation or any Subsidiary, (e) any sale or transfer of all or any part of the assets or business of the Corporation or any Subsidiary, or
(f) any other corporate act or proceeding by the Corporation or any Subsidiary. No participant, beneficiary or any other person shall have any claim under any award or award agreement against any member of the Board or the Administrator, or the
Corporation or any employees, officers or agents of the Corporation or any Subsidiary, as a result of any such action. 

  

	 	8.13	Other Company Benefit and Compensation Programs. Payments and other benefits received by a participant under an award made pursuant to this Plan
shall not be deemed a part of a participant’s compensation for purposes of the determination of benefits under any other employee welfare or benefit plans or arrangements, if any, provided by the Corporation or any Subsidiary, except where the
Administrator expressly otherwise provides or authorizes in writing. Awards under this Plan may be made in addition to, in combination with, as alternatives to or in payment of grants, awards or commitments under any other plans or arrangements of
the Corporation or its Subsidiaries. 

  

 17Form of Indemnification Agreement

 Exhibit 10.10 

INDEMNIFICATION AGREEMENT 

This Indemnification Agreement (this “Agreement”) is made as of
[                    ], 20[  ] by and between Smile Brands Group Inc., a Delaware corporation (the “Corporation”),
and [                    ] (the “Indemnitee”). 

RECITALS 

A. WHEREAS, the Corporation recognizes that competent and experienced persons are increasingly reluctant to serve or to continue to serve
as directors or officers of corporations unless they are protected by comprehensive liability insurance or indemnification, or both, due to increased exposure to litigation costs and risks resulting from their service to and activities on behalf of
such corporations; 
 B. WHEREAS, directors, officers and other persons in service to corporations or business enterprises are
being increasingly subjected to expensive and time-consuming litigation relating to, among other things, matters that traditionally would have been brought only against the corporation or business enterprise itself; 

C. WHEREAS, the Corporation recognizes that the defense and/or settlement of litigation (whether or not meritorious) is often beyond the
personal resources of directors and officers; 
 D. WHEREAS, the Corporation’s Restated Certificate of Incorporation (as
currently in effect, the “Certificate of Incorporation”) requires indemnification of the directors and officers of the Corporation, and Indemnitee may also be entitled to indemnification pursuant to the Delaware General Corporation
Law, as amended (the “DGCL”) and the Corporation’s Amended and Restated Bylaws (as currently in effect, the “Bylaws”); 

E. WHEREAS, the Corporation’s Certificate of Incorporation and Bylaws expressly provide that the indemnification provisions set
forth therein are not exclusive, and authorize the Corporation to enter into contracts with respect to indemnification with any of its directors, officers, employees or agents or any other persons who serve, at the request of the Corporation, as a
director, officer, employee or agent of another corporation or enterprise; 
 F. WHEREAS, the Board of Directors of the
Corporation (the “Board”) has determined that the increased difficulty in attracting and retaining such persons is detrimental to the best interests of the Corporation’s stockholders and that the Corporation should act to
assure such persons that there will be increased certainty of such protection in the future; 
 G. WHEREAS, Indemnitee does not
regard the protection available under the Corporation’s Certificate of Incorporation, Bylaws and insurance as adequate in the present circumstances, and may not be willing to serve as a director, officer, employee, agent or other representative
of the Corporation, as applicable, without adequate protection, and the Corporation desires Indemnitee to serve in such capacity. Indemnitee is willing to serve, continue to serve and to take on additional service for or on behalf of the Corporation
on the condition that he or she be so indemnified; 
 H. WHEREAS, it is reasonable, prudent and necessary for the Corporation
contractually to obligate itself to indemnify, and to advance expenses on behalf of, the Indemnitee to the fullest extent permitted by applicable law so that they will serve or continue to serve the Corporation free from undue concern that they will
not be so indemnified; and 
  

 1 

 I. WHEREAS, the Corporation, after reasonable investigation, has determined that the
liability insurance coverage available to the Corporation may be inadequate in certain circumstances to cover all possible exposure for which Indemnitee should be protected, and the Corporation believes that the interests of the Corporation and its
stockholders would best be served by a combination of such insurance and the indemnification by the Corporation of the directors and officers of the Corporation. 

NOW, THEREFORE, in consideration of the mutual covenants and agreements set forth below, and other good and valuable
consideration, the receipt and adequacy of which are hereby acknowledged, the parties hereto, intending to be legally bound, hereby agree as follows: 

AGREEMENT 

Section 1. Indemnification Generally. To the fullest extent permitted by applicable law (as defined in Section 11 below):

 (a) The Corporation shall indemnify and hold harmless Indemnitee if Indemnitee was or is a party or is
threatened to be made a party to or is otherwise involved (including, without limitation, as a participant or otherwise) in any Proceeding, by reason of the fact that he or she is or was (or, at the request of the Corporation (it being understood
that for purposes of this Agreement, serving at the request of Smile Brands Inc., shall be deemed serving at the request of the Corporation) has agreed to serve as) a director, officer, employee or agent (as defined in Section 11 below) of the
Corporation, or is or was serving (or has agreed to serve) at the request of the Corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust, nonprofit entity or other enterprise, whether the basis
of such Proceeding is alleged action or inaction in an official capacity as a director or officer or in any other capacity while serving as a director or officer. For the avoidance of doubt, the foregoing indemnification obligation includes, without
limitation, claims for monetary damages against Indemnitee in respect of an alleged breach of fiduciary duties, to the fullest extent permitted by applicable law. 

(b) The indemnification provided by this Section 1 shall be from and against all expenses, liabilities and losses
(including attorneys’ fees, judgments, fines, ERISA excise taxes, penalties and amounts paid in settlement) actually and reasonably incurred by Indemnitee, or on Indemnitee’s behalf, in connection with such Proceeding. 

(c) The termination of any Proceeding by judgment, order, settlement, conviction, or upon a plea of nolo contendere
or its equivalent, shall not, of itself, create a presumption that Indemnitee did not act in good faith and in a manner which Indemnitee reasonably believed to be in or not opposed to the best interests of the Corporation, and, with respect to any
criminal Proceeding, had reasonable cause to believe that Indemnitee’s conduct was unlawful. 
 (d) The
knowledge and/or actions, or failure to act, of any director, officer, agent or employee of the Corporation or any other corporation, partnership, joint venture, trust, nonprofit entity or other enterprise shall not be imputed to Indemnitee for
purposes of determining the right to indemnification under this Agreement. 
  

 2 

 Section 2. Successful Defense. Notwithstanding any other provisions of this Agreement
to the contrary, to the extent that Indemnitee has been successful, on the merits or otherwise, in defense of any Proceeding referred to in Section 1 hereof or in defense of any claim, issue or matter therein, Indemnitee shall be indemnified
against all expenses, liabilities and losses (including attorneys’ fees, judgments, fines, ERISA excise taxes, penalties and amounts paid in settlement) actually and reasonably incurred by Indemnitee, or on Indemnitee’s behalf, in
connection therewith. For purposes of this Agreement and without limiting the foregoing: 
 (a) Indemnitee shall
be considered for the purposes hereof to have been wholly successful with respect to any Proceeding if such Proceeding is disposed of, on the merits or otherwise (including a dismissal with or without prejudice), without any of the following:
(i) an adjudication that Indemnitee was liable to the Corporation, (ii) an adjudication that Indemnitee did not act in good faith and in a manner Indemnitee reasonably believed to be in or not opposed to the best interests of the
Corporation and (iii) with respect to any criminal proceeding, an adjudication that Indemnitee had reasonable cause to believe Indemnitee’s conduct was unlawful; and 

(b) Indemnitee shall be considered for the purposes hereof to have been successful with respect to any claim, issue or
matter if such claim, issue or matter is dismissed with or without prejudice. 
 Section 3. Partial Indemnification. If
Indemnitee is entitled under any provision of this Agreement to indemnification by the Corporation for some or a portion of the expenses, liabilities and losses (including attorneys’ fees, judgments, fines, ERISA excise taxes, penalties and
amounts paid in settlement) actually and reasonably incurred by Indemnitee, or on Indemnitee’s behalf, in connection with any Proceeding, or any claim, issue or matter therein, but not, however, for the total amount thereof, the Corporation
shall nevertheless indemnify Indemnitee for the portion of such expenses, liabilities and losses (including attorneys’ fees, judgments, fines, ERISA excise taxes, penalties and amounts paid in settlement) to which Indemnitee is entitled.

 Section 4. Witness Expenses. To the extent that Indemnitee is or was a witness in any Proceeding by reason of the fact
that Indemnitee is or was (or, at the request of the Corporation, has agreed to serve as) a director, officer, employee or agent of the Corporation, or is or was serving (or has agreed to serve) at the request of the Corporation as a director,
officer, employee or agent of another corporation, partnership, joint venture, trust, nonprofit entity or other enterprise, the Corporation shall indemnify Indemnitee against all costs and expenses actually and reasonably incurred by Indemnitee, or
on Indemnitee’s behalf, in connection therewith to the fullest extent permitted by applicable law. 
 Section 5. Advance
Payment of Expenses. Notwithstanding any provision of this Agreement to the contrary, upon receipt of an undertaking of Indemnitee to repay the amount paid by the Corporation if it is ultimately determined that Indemnitee is not entitled to
indemnification by the Corporation in the form of Exhibit A hereto, the Corporation shall advance, to the extent not prohibited by law, the expenses incurred by Indemnitee, or on Indemnitee’s behalf, in connection with any Proceeding, and upon
satisfaction of the condition above, such advancement shall be made within 30 days after the receipt by the Corporation of a statement or statements requesting such advances from time to time, whether prior to or after final disposition of any
Proceeding. Indemnitee shall have the right to advancement by the Corporation prior to the final adjudication of any Proceeding of any and all expenses relating to, arising out of or resulting from any Proceeding incurred by Indemnitee, or on
Indemnitee’s behalf. Without limiting the generality or effect of the foregoing, upon satisfaction of the condition above, within 30 days after any request by Indemnitee, the Corporation shall, in accordance with such request and this Section
(but without duplication), (a) pay such expenses on behalf of Indemnitee, (b) advance to Indemnitee funds in an amount sufficient to pay such expenses, or (c) reimburse Indemnitee for such expenses. The right to advances under this
Section shall continue until final disposition of any Proceedings, including any appeal thereof. Advances shall be unsecured and interest free. Advances shall be made without regard to Indemnitee’s ability to repay the expenses and without
regard to Indemnitee’s ultimate entitlement to indemnification under the other provisions of this Agreement. Advances shall include any and all reasonable expenses incurred pursuing an action to enforce this right of advancement, including
expenses incurred preparing and forwarding statements to the Corporation to support the advances claimed. This Section 5 shall not apply to any claim made by Indemnitee for which indemnity is excluded pursuant to Section 6. 

 

 3 

 Section 6. Limitation on Indemnification and Advancement. Notwithstanding any other
provision herein to the contrary, the Corporation shall not be obligated pursuant to this Agreement: 
 (a)
Claims Initiated by Indemnitee. To indemnify or advance expenses in connection with any Proceeding (or part thereof) initiated by Indemnitee or any of Indemnitee’s successors, assigns, heirs, executors, administrators or legal
representatives (except with respect to a Proceeding brought to establish or enforce a right to indemnification, which shall be governed by the provisions of Section 10 of this Agreement), unless (i) such Proceeding (or part thereof) was
authorized or consented to by the Board or (ii) such indemnification is provided by the Corporation under applicable law. 

(b) Section 16 Violations. To indemnify Indemnitee on account of any Proceeding with respect to which final
judgment is rendered against Indemnitee (as to which all rights of appeal therefrom have been exhausted or lapsed) for payment or an accounting of profits arising from the purchase or sale by Indemnitee of securities in violation of
Section 16(b) of the Securities Exchange Act of 1934, as amended, or any similar successor statute. 
 Section 7.
Notification and Defense of Claim. 
 (a) Promptly (in light of all facts and circumstances) after
Indemnitee receives notice of the commencement of any Proceeding, with respect to which a claim is to be made against the Corporation under this Agreement, Indemnitee shall notify the Corporation of the commencement thereof. The failure to promptly
notify the Corporation of the commencement of any such Proceeding, or Indemnitee’s request for indemnification, will not relieve the Corporation from any liability that it may have to Indemnitee hereunder, except to the extent the Corporation
is materially prejudiced in its defense of such Proceeding as a result of such failure. 
 (b) The Corporation
shall be entitled to participate in such Proceeding at its own expense. 
 (c) In the event the Corporation shall
be obligated to pay the expenses, liabilities or losses (including attorneys’ fees, judgments, fines, ERISA excise taxes, penalties and amounts paid in settlement) of Indemnitee with respect to any Proceeding, as provided in this Agreement, the
Corporation, if appropriate, shall be entitled to assume the defense of such Proceeding, with counsel reasonably acceptable to Indemnitee, upon the delivery to Indemnitee of written notice of its election to do so. After delivery of such notice,
approval of such counsel by Indemnitee and the engagement of such counsel by the Corporation, the Corporation will not be liable to Indemnitee under this Agreement for any attorneys’ fees subsequently incurred by Indemnitee in connection with
the defense of such Proceeding unless (i) the employment of counsel by Indemnitee shall have been previously authorized in writing by the Corporation, (ii) counsel to the Corporation or Indemnitee shall have reasonably concluded that
there may be a conflict of interest or position between the Corporation and Indemnitee with respect to any significant issue in the conduct of such defense, or shall reasonably believe that such a conflict is likely to arise, (iii) Indemnitee
shall have reasonably concluded that such counsel engaged by the Corporation may not adequately represent Indemnitee or (iv) such counsel engaged by the Corporation shall not, in fact, have assumed such defense and be acting with reasonable
diligence in connection therewith. Notwithstanding the foregoing, Indemnitee shall have the right to employ 
  

 4 

 
Indemnitee’s own counsel in such Proceeding at Indemnitee’s expense, and the Corporation shall direct its counsel to reasonably cooperate with and provide information reasonably
requested by Indemnitee’s counsel. The Corporation shall not be entitled, without the consent of Indemnitee, to assume the defense of any claim brought by or in the right of the Corporation or as to which counsel for the Corporation or
Indemnitee shall have reasonably made the conclusion provided for in clause (ii) above. 
 Section 8. Procedures for
Indemnification.
 (a) To obtain indemnification pursuant to this Agreement, Indemnitee shall promptly (in
light of all facts and circumstances) submit to the Corporation a written claim therefor, including therein or therewith such documentation and information as is reasonably available to Indemnitee and is reasonably necessary to determine whether,
and to what extent, Indemnitee is entitled to indemnification. The failure of Indemnitee to promptly (in light of all facts and circumstances) submit such written claim for indemnification to the Corporation will not relieve the Corporation from any
liability that it may have to Indemnitee under this Agreement, except to the extent the Corporation is materially prejudiced thereby. 

(b) Promptly following the receipt of such a claim for indemnification, the Corporation shall advise the Board in writing
that Indemnitee has made a claim for indemnification and, if Indemnitee has made a claim for indemnification pursuant to Section 8(a) hereof, a determination if required by applicable law, with respect to Indemnitee’s entitlement thereto,
shall be made in the specific case: (i) if a Change in Control shall have occurred, by Independent Counsel in a written opinion to the Board, a copy of which shall be delivered to Indemnitee; or (ii) if a Change in Control shall not have
occurred, (A) by a majority vote of the directors who are not and have not been parties to, and who are not officers, directors or partners of a party or parties to, the Proceeding in respect of which indemnification is being sought by
Indemnitee (the “Disinterested Directors”), provided, that such directors constitute a quorum of the Board, (B) if a quorum of the Board cannot be obtained under the foregoing clause (A), by a committee of two or
more Disinterested Directors designated by a majority vote of members of the Board (including directors other than Disinterested Directors) constituting a quorum of the Board, or (C) if there are not at least two Disinterested Directors or, if
such Disinterested Directors so direct, by Independent Counsel in a written opinion to the Board, a copy of which shall be delivered to Indemnitee; provided, however, that if a Change of Control has not occurred and Independent Counsel
makes the determination that Indemnitee is entitled to indemnification under the DGCL under clause (ii)(C), the authorization of indemnification and the evaluation as to reasonableness of expenses shall be made by the persons set forth in the
foregoing clause (ii)(A) or, if necessary, clause (ii)(B). If, upon written request made by Indemnitee pursuant to Section 8(a), it is so determined that Indemnitee is entitled to indemnification under this Agreement, payment to Indemnitee of
all authorized indemnification amounts, shall be made within ten (10) days after such determination. The Independent Counsel shall be selected by the Corporation except in the case of (i) above, in which case it shall be selected by the
Corporation and approved by the Indemnitee (which approval shall not be unreasonably withheld or delayed). 
 (c)
Indemnitee shall cooperate with the person, persons or entity making the determination with respect to Indemnitee’s entitlement to indemnification, including providing to such person, persons or entity upon reasonable advance request any
documentation or information which is not privileged or otherwise protected from disclosure and which is reasonably available to Indemnitee and reasonably necessary to such determination. Any costs or expenses (including attorneys’ fees and
disbursements) incurred by Indemnitee, or on Indemnitee’s behalf, in so cooperating with the person, persons or entity making such determination shall be borne by the Corporation (irrespective of the determination as to Indemnitee’s
entitlement to indemnification) and the Corporation hereby indemnifies and agrees to hold Indemnitee harmless therefrom. 
  

 5 

 (d) For purposes of determining whether a director acted in “good
faith,” a director seeking indemnification shall be deemed to have acted in good faith if the director’s action is based on the records or books of account of the Corporation, including financial statements, or on information supplied to
the director by the officers of the Corporation in the course of their duties, or on the advice of legal counsel for the Corporation or on information or records given or reports made to the Corporation by an independent certified public accountant
or by an appraiser or other expert selected by the Corporation. The provisions of this Section 8(d) shall not be deemed to be exclusive or to limit in any way the other circumstances in which an Indemnitee may be deemed to have met the standard
of “good faith” or any other applicable standard of conduct set forth in this Agreement. 
 (e) In the
event that any Proceeding is disposed of or resolved in any manner other than by adverse judgment against Indemnitee (including without limitation, settlement of such action with or without payment of money or other consideration or dismissal with
or without prejudice), it shall be a rebuttable presumption that Indemnitee has been successful on the merits or otherwise in such proceeding. 

(f) The Indemnitee shall be presumed to be entitled to indemnification under this Agreement upon submission of a claim for
indemnification pursuant to Section 8(a), and the Corporation shall have the burden of proof in overcoming that presumption in reaching a determination contrary to that presumption. Such presumption shall be used as a basis for a determination
of entitlement to indemnification unless the Corporation overcomes such presumption by clear and convincing evidence. 

(g) If the person or persons so empowered to make a determination concerning Indemnitee’s right to indemnification
under this Agreement shall have failed to make the determination within ninety (90) days after receipt by the Company of the request therefor, the requisite determination of entitlement to indemnification shall, to the fullest extent not
prohibited by law, be deemed to have been made and Indemnitee shall be entitled to such indemnification, absent (i) a misstatement by Indemnitee of a material fact, or an omission of a material fact necessary to make Indemnitee’s statement
not materially misleading, in connection with the request for indemnification, or (ii) a prohibition of such indemnification under applicable law; provided, however, that the foregoing provisions of this Section 8(g) shall not
apply if the determination of entitlement to indemnification is to be made by Independent Counsel pursuant to Section 10(a) 

Section 9. Insurance and Subrogation. 

(a) For the duration of this Agreement, the Corporation shall maintain insurance, at its sole expense, to protect itself
and Indemnitee against any expense, liability or loss, whether or not the Corporation would have the power to indemnify Indemnity against such expense, liability or loss under Delaware law. The Corporation shall use commercially reasonable efforts
(taking into account the scope and amount of coverage available relative to the cost thereof) to maintain in effect policies of directors’ and officers’ liability insurance providing coverage for directors and/or officers of the
Corporation at least substantially comparable in scope and amount to that provided by the Corporation’s current policies. The Indemnitee shall be covered by such policy or policies in accordance with its or their terms. If such policy or
policies are in effect at the time the Corporation receives from Indemnitee any notice of the commencement of a Proceeding, the Corporation shall give prompt notice of the commencement of such Proceeding to the insurers in accordance with the
procedures set forth in such policy or policies. The Corporation shall thereafter take all necessary or desirable action to cause such insurers to pay, on behalf of the Indemnitee, all amounts payable as a result of such Proceeding in accordance
with the terms of such policy or policies. 
  

 6 

 (b) In the event of any payment by the Corporation under this Agreement, the
Corporation shall be subrogated to the extent of such payment to all of the rights of recovery of Indemnitee, who shall execute all papers required and take all action necessary to secure such rights, including execution of such documents as are
necessary to enable the Corporation to bring suit to enforce such rights. The Corporation shall pay or reimburse all expenses actually and reasonably incurred by Indemnitee, or on Indemnitee’s behalf, in connection with such subrogation.

 (c) Except to the extent contemplated under Section 13 below, the Corporation shall not be liable under
this Agreement to make any payment of amounts otherwise indemnifiable hereunder (including, but not limited to, judgments, fines, ERISA excise taxes or penalties, and amounts paid in settlement) if and to the extent that Indemnitee has otherwise
actually received such payment under this Agreement or any insurance policy, contract, agreement or otherwise. Notwithstanding any other provision of this Agreement to the contrary, Indemnitee shall have no obligation to reduce, offset, allocate,
pursue or apportion any indemnification, hold harmless, exoneration, advancement, contribution or insurance coverage among multiple parties possessing such duties to Indemnitee prior to the Corporation’s satisfaction and performance of all its
obligations under this Agreement. 
 (d) In connection with any proposed Change in Control (limited to those
events referenced in clauses (ii) - (v) of such term), the Company will endeavor for the benefit of the Indemnitee to put in place directors’ and officers’ liability insurance covering events and circumstances occurring or arising prior to
such Change in Control for a period following such Change in Control with the scope and amount of coverage consistent with the directors’ and officers’ liability insurance then in effect for the benefit of the Company and the Indemnitee,
on such terms and conditions, including without limitation premiums and term of years, as is deemed prevalent for similarly situated corporations in such Change of Control transactions at the time, as determined in the case of a Change in Control
transaction referenced in clauses (ii), (iii) or (v) of such term by the Corporation’s or the Board’s (or special committee of the Board’s) financial advisor in connection with such Change in Control, and otherwise as
determined in good faith by the Board. 
 Section 10. Remedies of Indemnitee. 

(a) Subject to Section 10(e), in the event that (i) a determination is made pursuant to Section 8 that
Indemnitee is not entitled to indemnification under this Agreement, (ii) advancement of expenses is not timely made pursuant to Section 5, (iii) no determination of entitlement to indemnification shall have been made pursuant to
Section 8(b) within 90 days after receipt by the Corporation of the request for indemnification, (iv) payment of indemnification is not made pursuant to Section 3 or Section 4 or the last sentence of Section 8(b) of this
Agreement within ten (10) days after receipt by the Corporation of a written request therefor, (v) payment of indemnification pursuant to Section 1 or Section 2 is not made within ten (10) days after a determination has been
made that Indemnitee is entitled to indemnification, or (vi) in the event that the Corporation or any other person takes or threatens to take any action to declare this Agreement void or unenforceable, or institutes any litigation or other
action or Proceeding designed to deny, or to recover from, the Indemnitee the benefits provided or intended to be provided to the Indemnitee hereunder, Indemnitee shall be entitled to an adjudication by a court of his entitlement to such
indemnification or advancement of expenses. Alternatively, Indemnitee, at his option, may seek an award in arbitration to be conducted by a single arbitrator pursuant to the Commercial Arbitration Rules of the American Arbitration Association. The
Corporation shall not oppose Indemnitee’s right to seek any such adjudication or award in arbitration. 
  

 7 

 (b) In the event that a determination shall have been made pursuant to
Section 8(b) that Indemnitee is not entitled to indemnification, any judicial proceeding or arbitration commenced pursuant to this Section 10 shall be conducted in all respects as a de novo trial, or arbitration, on the merits and
Indemnitee shall not be prejudiced by reason of that adverse determination. In any judicial proceeding or arbitration commenced pursuant to this Section 10 the Corporation shall have the burden of proving Indemnitee is not entitled to
indemnification or advancement of expenses, as the case may be. 
 (c) If a determination shall have been made
pursuant to Section 8(b) that Indemnitee is entitled to indemnification, the Corporation shall be bound by such determination in any judicial proceeding or arbitration commenced pursuant to this Section 10, absent (i) a misstatement
by Indemnitee of a material fact, or an omission of a material fact necessary to make Indemnitee’s statement not materially misleading, in connection with the request for indemnification, or (ii) a prohibition of such indemnification under
applicable law. 
 (d) The Corporation shall be precluded from asserting in any judicial proceeding or
arbitration commenced pursuant to this Section 10 that the procedures and presumptions of this Agreement are not valid, binding and enforceable and shall stipulate in any such court or before any such arbitrator that the Corporation is bound by
all the provisions of this Agreement. It is the intent of the Corporation that the Indemnitee not be required to incur legal fees or other expenses associated with the interpretation, enforcement or defense of Indemnitee’s rights under this
Agreement by litigation or otherwise because the cost and expense thereof would substantially detract from the benefits intended to be extended to the Indemnitee hereunder. The Corporation shall indemnify Indemnitee against any and all expenses and,
if requested by Indemnitee, shall (within ten (10) days after receipt by the Corporation of a written request therefor) advance, to the extent not prohibited by law, such expenses to Indemnitee, which are incurred by Indemnitee, or on
Indemnitee’s behalf, in connection with any action brought by Indemnitee for indemnification or advancement of expenses from the Corporation under this Agreement or under any directors’ and officers’ liability insurance policies
maintained by the Corporation, regardless of whether Indemnitee ultimately is determined to be entitled to such indemnification, advancement of expenses or insurance recovery, as the case may be. 

(e) Notwithstanding anything in this Agreement to the contrary, no determination as to entitlement to indemnification
under this Agreement shall be required to be made prior to the final disposition of the Proceeding. 
 Section 11. Certain
Definitions. For purposes of this Agreement, the following definitions shall apply: 
 (a) The term
“Change in Control” shall be deemed to occur upon the earliest to occur after the date of this Agreement of any of the following events: 
  

	 	(i)	Acquisition of Stock by Third Party. Any Person (as defined below), other than FS Capital Partners V, LLC (“Investor”) or its Affiliates (as
defined below), is or becomes the Beneficial Owner (as defined below), directly or indirectly, of securities of the Corporation representing fifty percent (50%) or more of the combined voting power of the Corporation’s then outstanding
securities; 

  

 8 

	 	(ii)	Change in Board. During any period of two (2) consecutive years (not including any period prior to the execution of this Agreement), individuals who at the
beginning of such period constitute the Board, and any new director (other than a director designated by a person who has entered into an agreement with the Corporation to effect a transaction described in Sections 11(a)(i), 11(a)(iii) or 11(a)(iv))
whose nomination for election by the Corporation’s stockholders was approved by a vote of at least two-thirds of the directors then still in office who either were directors at the beginning of the period or whose election or nomination for
election was previously so approved, cease for any reason to constitute at least a majority of the members of the Board; 

  

	 	(iii)	Corporate Transactions. The effective date of a merger or consolidation of the Corporation with any other entity, other than a merger or consolidation which
would result in the voting securities of the Corporation outstanding immediately prior to such merger or consolidation continuing to represent (either by remaining outstanding or by being converted into voting securities of the surviving entity)
more than 51% of the combined voting power of the voting securities of the surviving entity outstanding immediately after such merger or consolidation and with the power to elect at least a majority of the board of directors or other governing body
of such surviving entity; 

  

	 	(iv)	Liquidation. The earlier of (A) the approval by the stockholders of the Corporation or (B) the occurrence of any of the following: of a complete
liquidation or dissolution of the Corporation or an agreement for the sale, transfer or disposition (in one or more transactions or series of related transactions) by the Corporation of all or substantially all of the Corporation’s assets; and

  

	 	(v)	Other Events. There occurs any other event of a nature that would be required to be reported in response to Item 6(e) of Schedule 14A of Regulation 14A (or
a response to any similar item on any similar schedule or form) promulgated under the Exchange Act (as defined below), whether or not the Corporation is then subject to such reporting requirement. 

For purposes of this Section 11(a), the following terms shall have the following meanings: 

 

	 	(A)	“Affiliate” shall have the meaning given to such term pursuant to Rule 12b-2 promulgated under the Exchange Act (as defined below) and, with respect to
Investor, shall include (i) Freeman Spogli & Co. V, L.P. and any of its direct or indirect wholly owned subsidiaries and (ii) FS Equity Partners V, L.P. or any investment fund or partnership that is organized and controlled by
three or more of the principals of Freeman Spogli & Co. V, L.P. 

  

	 	(B)	“Beneficial Owner” shall have the meaning given to such term in Rule 13d-3 under the Exchange Act; provided, however, that Beneficial Owner shall
exclude any Person otherwise becoming a Beneficial Owner by reason of the stockholders of the Corporation approving a merger of the Corporation with another entity. 

 

 9 

	 	(C)	“Exchange Act” shall mean the Securities Exchange Act of 1934, as amended. 

 

	 	(D)	“Person” shall have the meaning of “person” as set forth in Sections 13(d) and 14(d) of the Exchange Act; provided, however, that
Person shall exclude (i) the Corporation, (ii) any trustee or other fiduciary holding securities under an employee benefit plan of the Corporation, and (iii) any corporation or other enterprise owned, directly or indirectly, by the
stockholders of the Corporation in substantially the same proportions as their ownership of stock of the Corporation. 

(b) The term “Corporation” shall include, without limitation, any constituent corporation (including any
constituent of a constituent) absorbed in a consolidation or merger, as well as the surviving or resulting corporation, so that any person who is or was a director, officer, employee or agent of such constituent corporation, or is or was serving at
the request of such constituent corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust, nonprofit entity or other enterprise, shall stand in the same position under the provisions of this
Agreement with respect to the resulting or surviving corporation as he or she would if he or she had served the resulting or surviving corporation in the same capacity. 

(c) The term “expenses” shall be broadly construed and shall include, without limitation, all direct and
indirect costs of any type or nature whatsoever, any federal, state, local or foreign taxes imposed on the Indemnitee as a result of the actual or deemed receipt of any payments under this Agreement, any attorneys’ fees and related
disbursements, any premiums, security for or other costs relating to any costs bonds, supersedes bonds or appeal bonds or their equivalents or any other costs relating to appeals, other out-of-pocket costs and reasonable compensation for time spent
by Indemnitee for which Indemnitee is not otherwise compensated by the Corporation or any third party (i) for any period during which Indemnitee is not an agent, in the employment of, or providing services for compensation to, the Corporation
or any subsidiary, and (ii) for any period during which Indemnitee is an agent, in the employment of, or providing services for compensation to, the Corporation or any subsidiary, if the rate of compensation and estimated time involved is
approved by the directors of the Corporation who are not parties to any action with respect to which expenses are incurred. 

(d) The term “fullest extent permitted by applicable law” shall include, but not be limited to: the
fullest extent permitted by the DGCL, as the same exists or may hereafter be amended (but, in the case of any such amendment, only to the extent that such amendment permits the Corporation to provide broader indemnification rights to Indemnitee than
such law permitted the Corporation to provide prior to such amendment). 
 (e) A person who acted in good faith
and in a manner such person reasonably believed to be in the interest of the participants and beneficiaries of an employee benefit plan shall be deemed to have acted in a manner “not opposed to the best interests of the Corporation”
as referred to in this Agreement. 
 (f) “Independent Counsel” means a law firm, or a member of
a law firm, that is experienced in matters of corporation law and neither presently is, nor in the past five years has been, retained to represent: (i) the Corporation or Indemnitee in any matter material to either such party (other than with
respect to matters concerning the Indemnitee under this Agreement, or of other indemnitees under similar indemnification agreements), or (ii) any other party to the Proceeding giving rise to a claim for indemnification hereunder.
Notwithstanding the foregoing, the term “Independent Counsel” shall not include any person who, under the applicable standards of professional conduct then prevailing, would have a conflict of interest in representing either the
Corporation or Indemnitee in an action to determine Indemnitee’s rights under this Agreement. The Corporation agrees to pay the reasonable fees and expenses of the Independent Counsel referred to above and to fully indemnify such counsel
against any and all expenses, claims, liabilities and damages arising out of or relating to this Agreement or its engagement pursuant hereto. 
  

 10 

 (g) The term “Proceeding” shall be broadly construed and
shall include, without limitation, (i) any actual, threatened, pending or completed action, suit, arbitration, alternate dispute resolution mechanism, investigation, inquiry, administrative hearing or any other actual, threatened, pending or
completed claim, action, suit or proceeding, whether brought by or on behalf of or in the right of the Corporation, a governmental authority or otherwise, and (ii) any investigation, preparation, prosecution, defense, settlement, arbitration
and appeal of, and the giving of testimony in, any actual, threatened, pending or completed claim, action, suit or proceeding, and with respect to either clause (i) or (ii), whether formal or informal, and whether of a civil, criminal,
administrative or investigative nature, in which Indemnitee was, is or will be involved as a party, participant (including without limitation as a witness) or otherwise, including, without limitation, any matters relating to the corporate practice
of dentistry or the provision of services to or for the benefit of dental professional corporations, by reason of the fact that Indemnitee is or was a director, officer, employee or agent of the Corporation or any of its Affiliates. 

(h) The term “other enterprise” shall include, without limitation, any employee benefit plan or any
entity, business or enterprise. 
 (i) the term “agent” shall include, without limitation, any
agent, representative, fiduciary, attorney, trustee, partner or manager in any similar capacity. 
 Section 12. Certain
Settlement Provisions. The Corporation shall have no obligation to indemnify Indemnitee under this Agreement for amounts paid in settlement by Indemnitee of any Proceeding without the Corporation’s prior written consent, which shall not be
unreasonably withheld. Except as provided below, the Corporation shall not settle any Proceeding in any manner that would impose any fine or other obligation on Indemnitee without Indemnitee’s prior written consent, which may be given or
withheld in Indemnitee’s sole discretion. Notwithstanding anything to the contrary contained herein, The Corporation shall not be required to obtain the consent of the Indemnitee for the settlement of any Proceeding the Corporation has
undertaken to defend if the Corporation assumes responsibility for such settlement (whether using insurance proceeds or otherwise); provided, however, that the Corporation shall be required to obtain Indemnitee’s prior written
approval, which may be granted or withheld in Indemnitee’s sole discretion, before entering into any settlement which (i) does not grant Indemnitee a complete and unqualified release of liability without any cost or expense to Indemnitee:
(ii) would impose any restriction or limitation on Indemnitee or (b) would admit any liability or misconduct by Indemnitee. 

Section 13. Other Sources. If Indemnitee was or is serving (or has agreed to serve) at the Corporation’s request as a
director, officer, employee or agent of another corporation, partnership, joint venture, trust, nonprofit entity or other enterprise, the Corporation’s obligation, if any, pursuant to this Agreement, to indemnify, or advance expenses to,
Indemnitee shall be reduced by any amount Indemnitee has actually collected as indemnification or advancement from such other corporation, partnership, joint venture, trust, nonprofit entity or other enterprise. If Indemnitee was or is serving in
his or her capacity as a director, officer, employee or agent of the Corporation in connection with his or her employment or other relationship with Investor or another investor in this Corporation, and Investor or such other investor provides for
indemnification or advancement of expenses for the benefit of Indemnitee for the matters covered by the Corporation’s obligations under this Agreement, the Corporation’s obligations, if any, pursuant to this Agreement to indemnify or
advance expenses to Indemnitee shall be superior to and not pari passu or junior to Investor’s or such other investor’s obligations to Indemnitee. 

 

 11 

 Section 14. Contribution. In order to provide for just and equitable contribution in
circumstances in which the indemnification provided for herein is held by a court of competent jurisdiction to be unavailable to Indemnitee in whole or in part, it is agreed that, in such event, the Corporation shall, to the fullest extent permitted
by applicable law, contribute the entire amount of Indemnitee’s expenses, liabilities and losses (including attorneys’ fees, judgments, fines, ERISA excise taxes, penalties and amounts paid in settlement) with respect to any Proceeding, in
such proportion as is fair and reasonable in light of all of the circumstances of such Proceeding in order to reflect (i) the relative benefits received by the Company (and its directors, officers employees and agents not otherwise a party to
such Proceeding) and Indemnitee as a result of the event(s) and/or transaction(s) giving cause to such Proceeding; and/or (ii) the relative fault of the Company (and its directors, officers, employees and agents not otherwise a party to such
Proceeding) and Indemnitee in connection with such event(s) and/or transaction(s); provided, that, without limiting the generality of the foregoing, such contribution shall not be required where such holding by the court is due to any
limitation on indemnification set forth in Sections 6, 9(c), or 12. 
 Section 15. Subsequent Legislation. If the DGCL is
amended after adoption of this Agreement to expand further the indemnification permitted to directors or officers, then the Corporation shall indemnify Indemnitee to the fullest extent permitted by the DGCL, as so amended. 

Section 16. Duration of Agreement. This Agreement shall continue until and terminate upon the later of: (i) 10 years after
the date that Indemnitee shall have ceased to serve as a director, officer, employee or agent of the Corporation or, at the request of the Corporation, as a director, officer, employee or agent of another corporation, partnership, joint venture,
trust, nonprofit entity or other enterprise, (ii) six months after the expiration of the applicable statute of limitations for such claim, or (iii) 1 year after the final termination of any Proceeding then pending in respect of which
Indemnitee is granted rights of indemnification or advancement of expenses hereunder and of any proceeding commenced by Indemnitee pursuant to Section 10 relating thereto. Nothing in this Agreement shall be deemed to limit Indemnitee’s
right to indemnification under this Agreement solely because the facts and circumstances or acts or omissions giving right to such potential indemnification occurred prior to entering into this Agreement. 

Section 17. Savings Clause. If any provision or provisions of this Agreement shall be held to be invalid or illegal, then the
Corporation shall nevertheless indemnify Indemnitee as to any and all expense, liabilities and losses (including, without limitation, attorneys’ fees, judgments, fines, ERISA excise taxes, penalties and amounts paid in settlement) actually and
reasonably incurred or suffered by Indemnitee, or on Indemnitee’s behalf, and for which indemnification is available pursuant to this Agreement, to the fullest extent permitted by any applicable portion of this Agreement that shall not have
been held to be invalid or illegal and to the fullest extent permitted by applicable law. 
 Section 18. Form and Delivery of
Communications. All notices, requests, demands and other communications under this Agreement shall be in writing and shall be deemed to have been duly given if (a) delivered by hand and receipted for by the party to whom said notice or
other communication shall have been directed, (b) mailed by certified or registered mail with postage prepaid, on the third business day after the date on which it is so mailed, (c) mailed by reputable overnight courier and receipted for
by the party to whom said notice or other communication shall have been directed or (d) sent by facsimile transmission, with receipt of oral confirmation that such transmission has been received: 

 

 12 

 (a) If to Indemnitee, at the address indicated on the signature page of this
Agreement, or such other address as Indemnitee shall provide to the Corporation. 
 (b) If to the Corporation to:

 If to the Corporation: 

Smile Brands Group Inc. 

201 E. Sandpointe 

Santa Ana, California 92707 

Attn: General Counsel 

Facsimile: (714) 242-0270 

Section 19. Nonexclusivity. The provisions for indemnification and advancement of expenses set forth in this Agreement shall not
be deemed exclusive of any other rights or remedies which Indemnitee may have or hereafter acquire under any statute, law, provision of the Certificate of Incorporation or Bylaws, agreement, vote of stockholders or Disinterested Directors or
otherwise, and Indemnitee’s rights hereunder shall continue after Indemnitee has ceased acting as a director, officer, employee or agent of the Corporation (or as a director, officer, employee or agent of another corporation, partnership, joint
venture, trust, nonprofit entity or other enterprise at the request of the Corporation) and shall inure to the benefit of the heirs, executors and administrators of Indemnitee. However, no amendment or alteration of the Certificate of Incorporation
or Bylaws or any other agreement shall adversely affect the rights or remedies provided to Indemnitee under this Agreement. 

Section 20. Enforcement. The Corporation agrees that its execution of this Agreement shall constitute a stipulation by which it
shall be irrevocably bound in any court of competent jurisdiction in which a proceeding by Indemnitee for enforcement of his or her rights hereunder shall have been commenced, continued or appealed, that its obligations set forth in this Agreement
are unique and special, and that failure of the Corporation to comply with the provisions of this Agreement will cause irreparable and irremediable injury to Indemnitee, for which a remedy at law will be inadequate. As a result, in addition to any
other right or remedy Indemnitee may have at law or in equity with respect to breach of this Agreement, Indemnitee shall be entitled to injunctive or mandatory relief directing specific performance by the Corporation of its obligations under this
Agreement. 
 Section 21. Interpretation of Agreement. It is understood that the parties hereto intend this Agreement to
be interpreted and enforced so as to provide indemnification to Indemnitee to the fullest extent permitted by applicable law. 

Section 22. Section 409A. If Indemnitee’s right to payment or reimbursement of indemnification or expenses pursuant to
this Agreement would not be exempt from Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”) pursuant to Treasury Regulation Section 1.0409A-1(b)(10), then (a) the payment or reimbursement of
indemnification and expenses provided or advanced to or for Indemnitee pursuant to this Agreement in one taxable year shall not affect the amount of indemnification and expenses provided or advanced to or for Indemnitee in any other taxable year,
(b) any reimbursement to Indemnitee of expenses under this Agreement shall be paid to Indemnitee on or before the last day of Indemnitee’s taxable year following the taxable year in which the expense was incurred and (c) the right to
advancement, reimbursement or payment of indemnification and expenses under this Agreement may not be liquidated or exchanged for any other benefit. In addition, to the extent that this Agreement is subject to Section 409A of the Code, this
Agreement shall be interpreted and enforced so as to avoid any tax, penalty or interest under Section 409A of the Code. For purposes of this Section 22, expenses shall be deemed to include in addition to those items included in the
definition thereof in Section 11, any liability, loss, judgment, fine, ERISA excise tax or penalty, and amounts paid in settlement. 
  

 13 

 Section 23. Entire Agreement. This Agreement and the documents expressly referred to
herein constitute the entire agreement between the parties hereto with respect to the matters covered hereby, and any other prior or contemporaneous oral or written understandings or agreements with respect to the matters solely covered hereby are
expressly superceded by this Agreement. 
 Section 24. Modification and Waiver. No supplement, modification or amendment
of this Agreement shall be binding unless executed in writing by both of the parties hereto. No waiver of any of the provisions of this Agreement shall be deemed or shall constitute a waiver of any other provision hereof (whether or not similar) nor
shall such waiver constitute a continuing waiver. 
 Section 25. Successor and Assigns. All of the terms and provisions
of this Agreement shall be binding upon, shall inure to the benefit of and shall be enforceable by the parties hereto and their respective successors, assigns, heirs, executors, administrators and legal representatives. The Corporation shall require
and cause any direct or indirect successor (whether by purchase, merger, consolidation or otherwise) to all or substantially all of the business or assets of the Corporation, by written agreement in form and substance reasonably satisfactory to
Indemnitee, expressly to assume and agree to perform this Agreement in the same manner and to the same extent that the Corporation would be required to perform if no such succession had taken place. 

Section 26. Service of Process and Venue. For purposes of any claims or proceedings to enforce this agreement, the Corporation
consents to the jurisdiction and venue of any federal or state court of competent jurisdiction in the states of Delaware and California, and waives and agrees not to raise any defense that any such court is an inconvenient forum or any similar
claim. 
 Section 27. Governing Law. This Agreement shall be governed exclusively by and construed according to the laws
of the State of Delaware, as applied to contracts between Delaware residents entered into and to be performed entirely within Delaware without regard to the laws that might otherwise govern under applicable principles of conflicts law. 

Section 28. Employment Rights. Nothing in this Agreement is intended to create in Indemnitee any right to employment or continued
employment. 
 Section 29. Counterparts. This Agreement may be executed in one or more counterparts, each of which shall
be deemed to be an original and all of which together shall be deemed to be one and the same instrument, notwithstanding that both parties are not signatories to the original or same counterpart. 

Section 30. Headings. The section and subsection headings contained in this Agreement are for reference purposes only and shall
not affect in any way the meaning or interpretation of this Agreement. 
  

 14 

 IN WITNESS WHEREOF, this Agreement has been duly executed and delivered to be effective as
of the date first above written. 
  

			
	 CORPORATION:
  

Smile Brands Group Inc., a Delaware corporation

		
	By:	 	 
	Name:	 	 
	Title:	 	 

  

			
	INDEMNITEE:
		
	By:	 	 
	Name:	 	 

  

	
	Address:
	
	  
	  
	  

			
		
	Facsimile:	 	 

  

 15 

 EXHIBIT A 

UNDERTAKING AGREEMENT 

This Undertaking Agreement (this “Agreement”) is made as of
[                    ], 20[  ] by and between Smile Brands Group Inc., a Delaware corporation (the “Corporation”), and
[                    ] (the “Indemnitee”). 

RECITALS 

A. WHEREAS, the Indemnitee has become a party to or otherwise involved in a Proceeding; and 

B. WHEREAS, the Indemnitee desires that the Corporation advance and the Corporation has agreed upon the satisfaction of certain
conditions to advance, to the extent provided under that certain Indemnification Agreement dated as of [                    ], 20[  ], by
and between the Corporation and the Indemnitee (the “Indemnification Agreement”) and not prohibited by law, any expenses incurred by Indemnitee, or on Indemnitee’s behalf, in connection with any such Proceeding. 

NOW, THEREFORE, in consideration of the covenants and agreements set forth below, and other good and valuable consideration, the
receipt and adequacy of which are hereby acknowledged, the parties hereto, intending to be legally bound, hereby agree as follows: 

AGREEMENT 

1. Undertaking. In regard to any payments made by the Corporation to the Indemnitee pursuant to the terms of the
Indemnification Agreement, the Indemnitee hereby undertakes and agrees to repay to the Corporation any and all amounts so paid promptly, but only to the extent that the Indemnitee is ultimately found based on a final disposition of any Proceedings,
including any appeal thereof, not entitled to be indemnified by the Corporation under the Indemnification Agreement, the Bylaws of the Corporation, the DGCL, or other applicable law. 

2. Unsecured and No Interest. All amounts paid to the Indemnitee under this Agreement shall be unsecured and interest free.

 3. No Effect on Rights of the Indemnitee. This Agreement shall not affect in any manner any rights which the
Indemnitee may have against the Corporation, any insurer or any other person to seek indemnification for, or reimbursement of, any expenses referred to herein or any judgment which may be rendered in any Proceeding. 

4. Successor and Assigns. All of the terms and provisions of this Agreement shall be binding upon, shall inure to the benefit of
and shall be enforceable by the parties hereto and their respective successors, assigns, heirs, executors, administrators and legal representatives. 

5. Governing Law. This Agreement shall be governed exclusively by and construed according to the laws of the State of Delaware,
without regard to the laws that might otherwise govern under applicable principles of conflicts law. 
 6. Counterparts.
This Agreement may be executed in one or more counterparts, each of which shall be deemed to be an original and all of which together shall be deemed to be one and the same instrument, notwithstanding that both parties are not signatories to the
original or same counterpart. 
  

 A-1 

 7. Defined terms. Terms that are not defined herein shall have their respective
meanings provided in the Indemnification Agreement. 
 [Remainder of Page Intentionally Left Blank] 

 

 A-2 

 IN WITNESS WHEREOF, the parties have caused this Agreement to be executed as of the
date first written above. 
  

			
	 CORPORATION: 
  

Smile Brands Group Inc., a Delaware corporation

		
	By:	 	 
	Name:	 	 
	Title:	 	 

  

			
	INDEMNITEE: 
		
	By:	 	 
	Name:	 	 

  

 A-3

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00172-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00172-of-00352.parquet"}]]