Document:

Exhibit 10.18

 

 

EXECUTIVE EMPLOYMENT AGREEMENT

 

THIS EXECUTIVE EMPLOYMENT
AGREEMENT (the “Agreement”) effective as of February 1, 2017 (the “Effective Date”) is entered
into by and between ALLIANCE MMA, INC., a Delaware corporation (the “Company”) and James Byrne, an individual
and resident of the State of New York (the “Executive”).

 

In consideration of
the mutual covenants and undertakings herein contained, the parties, each intending to be legally bound, agree as follows:

 

1.       Employment.
Upon the terms and subject to the conditions set forth in this Agreement, the Company employs Executive as the Company’s
Chief Marketing Officer, and Executive accepts such employment.

 

2.       Position.
As Chief Marketing Officer the Executive shall accountable for planning, developing and executing the Company’s branding
strategy. Reporting directly to the Chief Executive Officer, and working in close collaboration with the Company’s President
and Chief Financial Officer, the Executive’s primary responsibility is to maximize shareholder value by creating global brand
awareness that directly results in achieving the Company’s stated revenue and profitability goals. The Executive shall perform
such duties as are commensurate with such office, including but not limited to those set forth on Schedule A. The Executive
will devote substantially all his business time and efforts to the Company and the Company’s business and will not engage
in other business activities without the Company’s prior consent, whether or not such business activity is pursued for profit,
gain or other pecuniary advantage.

 

3.       Term.
The term of this Agreement will begin on the Effective Date and will end on the three-year anniversary of such date (the “Term”).
After such initial three-year period, the Term will renew for renewal periods of one year each unless either party gives the other
written notice of intent not to renew at least sixty (60) days prior to such date. The parties hereto agree that, upon the expiration
of the Term, the Executive’s employment with the Company will terminate and the Executive will not be entitled to any further
compensation, except as otherwise expressly provided in this Agreement. The Company will be under no obligation whatsoever to renew
or continue the employment of the Executive beyond the Term.

 

4.Salary; Bonus.
(a)Executive will receive a salary during the Term of One Hundred and Fifty Thousand and no/100 dollars ($150,000.00) per year
(“Base Compensation”), pro-rated for partial years, payable at regular intervals in accordance with the Company’s
normal payroll practices in effect from time to time. Executive’s Base Compensation will be reviewed annually by the Company’s
Board of Directors and Executive will be eligible for consideration for merit-based increases to Base Compensation and bonuses
as determined by the Board of Directors in its sole discretion. The Executive will be entitled to performance based cash and equity
based bonuses as determined by the Board of Directors of Buyer from time to time. The Executive will also receive a one time Ten
Thousand and no/100 dollar ($10,000.00) signing bonus on the Effective Date.

 

(b)       In
addition to the compensation provided in Section 4(a) above, the Executive will be awarded Incentive Stock Options (“ISOs)
to purchase 100,000 shares of Common Stock under the Company’s 2016 Equity Incentive Plan (the “Plan”). The exercise
price of the ISOs will be at 100% of Fair Market Value in accordance with the Plan and will be deemed fully vested on the date
of grant. As used in this Section 4(b) terms appearing in initial capital form and not otherwise defined shall have the meaning
ascribed to them in the Plan.

 

     

     

    

 

5.       Benefit
Programs. During the Term, Executive will be entitled to participate in or receive group medical and other benefits commensurate
with the benefits offered by the Company to other employees based on tenure and position. All benefits will be pursuant to programs
or arrangements made available by the Company on the date of this Agreement and from time to time in the future to the Company’s
other employees on a basis consistent with the terms, conditions and overall administration of its plans, programs or arrangements
and with respect to which Executive is otherwise eligible to participate or receive benefits. Executive acknowledges such benefits
are subject to change as and when changed by the Company generally.

 

6.       General
Policies. (a) So long as the Executive is employed by the Company pursuant to this Agreement, Executive will receive reimbursement
from the Company, as appropriate, for all reasonable business expenses incurred by Executive in accordance with Company policies
and in the course of his employment by the Company, upon submission to the Company of written vouchers and statements for reimbursement.

 

(b)       During
the Term, the Executive will be entitled to 24 paid-time-off or “PTO” days per year.

 

(c)       All
other matters relating to the employment of Executive by the Company not specifically addressed in this Agreement will be subject
to the general policies regarding employees of the Company in effect from time to time.

 

7.       Termination
of Employment. Subject to the respective continuing obligations of the parties, including but not limited to those set forth
in Sections 8 and 9 hereof, Executive’s employment by the Company may be terminated prior to the expiration of the
Term of this Agreement by either the Executive or the Company by delivering a written notice of termination two weeks in advance
of such termination (the end of such two week period being the “Date of Termination”).

 

8.       Termination
of Employment. (a) In the event of termination of the Executive’s employment pursuant to (i) expiration of the Term,
(ii) the death or Disability (as defined below) of Executive, (iii) termination by Executive or (iv) termination by the Company
with Cause (as defined below), compensation (including Base Compensation) will continue to be paid, and the Executive will continue
to participate in the employee benefit and compensation plans and other perquisites as provided in Sections 4 and 5 hereof,
until the Date of Termination in a manner consistent with the applicable terms of the governing plan documents.

 

(b)       In
the event of termination of Executive’s employment by the Company without Cause, (i) compensation (including Base Compensation)
will continue to be paid until the Date of Termination, (ii) the Executive will continue to participate in the employee benefit
and compensation plans and other perquisites as provided in Sections 4 and 5 hereof, until the Date of Termination, and
(iii) after the Date of Termination, Company will pay Executive an amount per month equal to the Base Compensation divided by twelve
(12) (pro-rated for partial months) until the end of the Term.

 

(c)       The
following Terms will have the following meanings for purposes of this Agreement:

 

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(i)       “Cause”
means termination of the Executive by the Company for:

 

(A) the commission of a felony
or a crime involving moral turpitude or the commission of any other act or omission involving dishonesty or fraud with respect
to the Company;

 

(B) conduct which brings the Company
into public disgrace or disrepute;

 

(C) willful misconduct with respect
to the Company;

 

(D) breach of a fiduciary duty
to the Company;

 

(E) a breach of Section 9 
of this Agreement.

 

(ii)       “Disability”
means the physical or mental incapacity of Executive for a period of more than ninety (90) consecutive days, the determination
of which by the Company will be conclusive on the parties hereto.

 

9.       Non-Compeition
and Confidentiality Covenants. Executive and Company are party to that certain Non-Comeptition and Non-Solicitation Agreement,
dated as of even date herewith and attached hereto as Exhibit A (the “Non-Competition Agreement”), which
is incorporated herein by reference. The Non-Competition Agreement contains, among other things, covenants of Executive respecting
non-competition, non-solicitation and non-disclosure. Any breach of the Non-competition Agreement that is not cured as permitted
therein shall be deemed a breach of this Section 9. The Non-Competition Agreement shall survive the termination of this Agreement
pursuant to its terms.

 

10.       Notices.
For purposes of this Agreement, notices and all other communications provided for herein will be in writing and will be deemed
to have been given when delivered or mailed by United States registered or certified mail, return receipt requested, postage prepaid,
addressed as follows:

 

	If to the Executive:	 	James Byrne
	 	 	 
	 	 	New York, New York 10022
	 	 	Phone: (917) 587-5423
	 	 	Email: james@gloryofcommerce.com
	 	 	 
	If to the Company:  	 	Alliance MMA, Inc.
	 	 	590 Madison Avenue, 21st Floor
	 	 	New York, New York 10022
	 	 	Attention: Paul K. Danner, III
	 	 	Phone:  (212) 739-7825

 

or to such other address as either party
hereto may have furnished to the other party in writing in accordance herewith, except that notices of change of address will be
effective only upon receipt.

 

11.       Governing
Law. The validity, interpretation, and performance of this Agreement will be governed by the laws of the State of Delaware,
without reference to the choice of law principles or rules thereof, except to the extent that federal law will be deemed to apply.

 

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12.       Modification.
No provision of this Agreement may be modified, waived or discharged unless such waiver, modification or discharge is agreed to
in a writing signed by the Company and the Executive. No waiver by any party hereto at any time of any breach by another party
hereto of, or compliance with, any condition or provision of this Agreement to be performed by such other party will be deemed
a wavier of dissimilar provisions or conditions at the same or any prior subsequent time. No agreements or representation, oral
or otherwise, express or implied, with respect to the subject matter hereof have been made by either party which are not set forth
expressly in this Agreement.

 

13.       Validity.
The invalidity or unenforceability of any provisions of this Agreement will not affect the validity or enforceability of any other
provisions of this Agreement which will remain in full force and effect.

 

14.       Counterparts.
This Agreement may be executed in one or more counterparts, each of which will be deemed an original but all of which together
will constitute one and the same agreement.

 

15.       Assignment.
This Agreement is personal in nature and Executive may not, without consent of the Company, assign or transfer this Agreement or
any rights or obligations hereunder.

 

16.       Document
Review. The Company and the Executive hereby acknowledge and agree that each (i) has read this Agreement in its entirety prior
to executing it, (ii) understands the provisions and effects of this Agreement, (iii) has consulted with such attorneys, accountants
and financial and other advisors as it or he has deemed appropriate in connection with their respective execution of this Agreement,
and (iv) has executed this Agreement voluntarily and knowingly.

 

17.       Entire
Agreement This Agreement together with any understanding or modifications thereof as agreed to in writing by the parties, will
constitute the entire agreement between the parties hereto.

 

 

[Signature Page to Executive Employment
Agreement Follows]

 

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[Signature Page to Executive Employment
Agreement]

  

IN WITNESS WHEREOF,
the parties have caused the Agreement to be executed and delivered as of the date first set forth above.

 

 

COMPANY:

 

ALLIANCE MMA, INC.

 

 

	By:  	/s/ Paul K. Danner, III	 
	 	Name: Paul K. Danner, III          	 
	 	Title: CEO	 
	 	 	 
	EXECUTIVE:	 
	 	 	 
	 	 	 
	By:  	/s/ James Byrne	 
	 	James Byrne	 

 

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Schedule A

 

Design and execute effective tactics to
maximize brand exposure, with consistent messaging, across the full spectrum of multichannel outlets including print, digital,
online, streaming, social media, television, crowd sourcing and others.

 

Coordinate marketing-related oversight
of the Company’s ticketing platform, video library, event production, product management, marketing, and sales/business development
functions.

 

Leverage brand-side media contacts in the
sports and entertainment industry.

 

Direct the Company’s initiatives
in the sports promotion, entertainment, and experiential space.

 

Manage and coordinate the activities and
performance of independent marketing services providers, as well as third-party agency relationships including advertising, promotions,
public relations and SEC-compliant investor relations.

 

Utilize data analytics to develop market
intelligence, segmentation, lead generation, strategic communication and market development aimed at revenue growth, each of which
includes quantifiable objectives to measure results.

 

Drive growth in revenue and profit, by
developing and measuring key metrics around the Company’s business including fan acquisition, product penetration, engagement
rates and overall customer satisfaction.

 

Take the lead in developing effective corporate
ID, including design of a recognizable logo that clearly communicates the Company’s image, and can be readily applied across
the broad spectrum of marketing and promotion requirements.

 

    6Exhibit 10.19

 

 

ADVISORY SERVICES AGREEMENT

 

THIS ADVISORY SERVICES
AGREEMENT (this “Agreement”) is entered into as of October 24, 2016 (the “Effective Date”),
by and between Jason Robinett, an individual and resident of the state of Pennsylvania (the “Advisor”), and
Alliance MMA, Inc., a Delaware corporation (the “Company”).

 

NOW, THEREFORE, in
consideration of the covenants and promises contained herein, the Company and the Advisor agree as follows:

 

1.       Term
and Termination. This Agreement shall commence on the Effective Date and shall renew annually on the anniversary thereof (the
“Term”). Notwithstanding the foregoing, this Agreement may be terminated on an anniversary date by either party
upon ninety (90) days prior written notice to the other party. Company shall remain obligated to pay Advisor any amounts due pursuant
to Section 3 under this Agreement prior to the effective date of termination.

 

2.       Services.
Advisor agrees that he will, when and as requested by the Company, from time to time during the Term of this Agreement, provide
technology consulting and advisory services to the Company (the “Services”) using the title of “Chief
Technology Officer.” In particular the Advisor shall (i) establish the Company’s technical vision and lead all aspects
of the Company’s technological development; (ii) work in a consultative fashion with Company leadership as an advisor of
technologies that may improve their efficiency and effectiveness; (iii) conduct research and case studies on leading edge technologies,
and make determinations on the desirability of implementation; and (iv) protect the confidentiality, integrity, and availability
of the Company’s data and servers. The parties contemplate that the Services will be performed from the Advisor’s offices
in the Seattle, Washington metropolitan area, but that from time to time the Company will request the Advisor to attend promotions,
meetings or otherwise be present at the Company’s events wherever located. On such occurrences, the Company will pay or otherwise
reimburse Advisor for the actual travel expenses incident to such events and meetings. Advisor will arrange the time and manner
of performance of the consulting services based on a mutually agreeable schedule of duties and assignments working in close collaboration
with the President. The Services shall be provided on a non-exclusive basis and with the expectation that there will be approximately
20 hours of Services provided per week.

 

3.       Compensation
and Expenses.

 

(a)       The
Company shall pay, and the Advisor agrees to accept, in consideration for the Services hereunder a monthly fee equal to six thousand
six hundred and sixty-six and 66/100 dollars ($6,666.66) per month paid monthly in advance (the “Fees”). In
addition to the Fees, the Advisor shall be awarded options (the “Advisor Options”) to acquire 40,000 shares
of the Company’s Common Stock at an initial exercise price of $4.50 per share under the Company’s 2016 Equity Incentive
Plan (the “Plan”). The Advisor Options shall vest over a three (3) year period in accordance with the terms
of the Plan.

 

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(b)       Other
than as set forth in Section 2 above, the Advisor shall be responsible for his own expenses incurred in connection with this Agreement
and the performance of the Services hereunder.

 

(c)       All
Fees will be wired by the Company to an account designated by the Advisor from time to time.

4.       Relationship
Between the Parties. Advisor is engaged by the Company only for the purpose and to the extent set forth in this Agreement and
his relationship shall at all times be an independent contractor rather than a co-venturer, partner, or agent of the Company. Advisor
is responsible for the payment of all federal, state and local income/earnings taxes on all sums paid to him and on behalf of any
of his employees by the Company and understands that the Company is not obligated to provide workers’ compensation insurance
coverage nor make social security or unemployment compensation contributions on his behalf. Further, Advisor is not entitled to
participate in any plan, arrangement or distribution of any stock, bonus, profit sharing, group medical coverage, group life insurance
coverage, long or short term disability arrangements, or any other benefits provided to employees of the Company as a result of
this Agreement. Advisor shall have the sole responsibility for reporting and remitting all taxes due to any authority as a result
of any Fee or other related expenses paid to Advisor under this Agreement and shall indemnify and hold the Company harmless from
any breach of his obligation under this Section 4. It is agreed and understood that nothing in this Section 4 or elsewhere in this
Agreement shall be deemed or construed to create or continue an employer-employee relationship between Advisor or any of his employees
and the Company.

 

5.       Confidential
Information.

 

(a)       The
Advisor expressly acknowledges that, in the performance of his duties and responsibilities with the Company, it has been exposed
since prior to the Effective Date, and will be exposed, to the trade secrets, business and/or financial secrets and confidential
and proprietary information of the Company, its affiliates and/or its clients or business partners (“Confidential Information”).
The term “Confidential Information” includes information or material that has actual or potential commercial value
to the Company, its affiliates and/or its clients or business partners and is not generally known to and is not readily ascertainable
by proper means to persons outside the Company, its affiliates and/or its clients or customers.

 

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(b)       Except
as authorized in writing by the Company, during the performance of the Advisor’s duties and responsibilities for the Company
and until such time as any such Confidential Information becomes generally known to and readily ascertainable by proper means to
persons outside the Company, its affiliates and/or its clients or business partners, the Advisor agrees to keep strictly confidential
and not use for its personal benefit or the benefit to any other person or entity (other than the Company) the Confidential Information.
“Confidential Information” includes the following, whether or not expressed in a document or medium, regardless of
the form in which it is communicated, and whether or not marked “trade secret” or “confidential” or any
similar legend: (i) lists of and/or information concerning customers, prospective customers, suppliers, employees, Advisors, co-venturers
and/or joint venture candidates of the Company, its affiliates or its clients or customers; (ii) information submitted by customers,
prospective customers, suppliers, employees, Advisors and/or co-venturers of the Company, its affiliates and/or its clients or
customers; (iii) non-public information proprietary to the Company, its affiliates and/or its clients or customers, including,
without limitation, cost information, profits, sales information, prices, accounting, unpublished financial information, business
plans or proposals, expansion plans (for current and proposed facilities), markets and marketing methods, advertising and marketing
strategies, administrative procedures and manuals, the terms and conditions of the Company’s contracts and trademarks and
patents under consideration, distribution channels, franchises, investors, sponsors and advertisers; (iv) proprietary technical
information concerning products and services of the Company, its affiliates and/or its clients, business partners or customers,
including, without limitation, product data and specifications, diagrams, flow charts, know how, processes, designs, formulae,
inventions and product development; (v) lists of and/or information concerning applicants, candidates or other prospects for employment,
independent contractor or Advisor positions at or with any actual or prospective customer or client of Company and/or its affiliates,
any and all confidential processes, inventions or methods of conducting business of the Company, its affiliates and/or its clients,
business partners or customers; (vi) acquisition or merger targets; (vii) business plans or strategies, data, records, financial
information or other trade secrets concerning the actual or contemplated business, strategic alliances, policies or operations
of the Company or its affiliates; or (viii) any and all versions of proprietary computer software (including source and object
code), hardware, firmware, code, discs, tapes, data listings and documentation of the Company; or (ix any other confidential information
disclosed to the Advisor by, or which the Advisor obligated under a duty of confidence from, the Company, its affiliates, and/or
its clients, business partners or customers.

  

(c)       The
Advisor affirms that it does not possess and will not rely upon the protected trade secrets or confidential or proprietary information
of any third party in providing Services to the Company.

 

(d)       Upon
termination of this Agreement, the Advisor shall deliver forthwith to the Company any and all originals and copies of Confidential
Information.

 

6.       Governing
Law. All issues and disputes concerning, relating to or arising out of this Agreement, including, without limitation, the construction
and interpretation of this Agreement, shall be governed by and construed in accordance with the internal laws of the State of New
York, without giving effect to that State’s principles of conflicts of law.

 

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7.       Severability.
The Advisor and the Company agree that any provision of this Agreement deemed unenforceable or invalid may be reformed to permit
enforcement of the objectionable provision to the fullest permissible extent. Any provision of this Agreement deemed unenforceable
after modification shall be deemed stricken from this Agreement, with the remainder of the Agreement being given its full force
and effect.

 

8.       Amendment
and Waiver. Except as otherwise provided herein, no modification, amendment or waiver of any provision of this Agreement will
be effective unless such modification, amendment or waiver is approved in writing by both parties hereto. The failure of any party
to enforce any of the provisions of this Agreement will in no way be construed as a waiver of such provisions and will not affect
the right of such party thereafter to enforce each and every provision of this Agreement.

 

9.       Counterparts.
This Agreement may be executed in counterparts, each of which shall be deemed an original but all of which together shall constitute
one and the same instrument. Facsimile signatures shall bind the parties hereto to the same extent as original signatures.

 

******

 

IN WITNESS WHEREOF,
the parties have executed this Agreement as of the date first above written.

 

ALLIANCE MMA, INC.    

 

 

	By:  	/s/ Paul K. Danner, III	 	 
	Name: Paul K. Danner, III
	Title: Chairman and CEO
	 	 	 	 
	 	 	 	 
	/s/ Jason Robinette	 	 
	Jason Robinett	 

 

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