Document:

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                                                                       EXHIBIT B

                       ADMINISTRATIVE SERVICES AGREEMENT

          This Administrative Services Agreement is dated as of October 1, 1999
(the "Effective Date") between, Hollywood Partners.com, Inc., a Delaware
corporation ("HLYP") with its principal place of business at 1800 Avenue of the
Stars, Suite 480, Los Angeles, California 90067 and Vitafort International
Corporation, a Delaware corporation ("Vitafort") with its principal place of
business at 1800 Avenue of the Stars, Suite 480, Los Angeles, California 90067
(the "Parties").

          WHEREAS, HLYP and Vitafort desire to enter into this Agreement
pursuant to which HLYP will provide certain facilities and services to Vitafort
subsequent to the Effective Date, and Vitafort will provide certain services to
HLYP after the effective date.

          NOW, THEREFORE, in consideration of the mutual promises made herein
and subject to the conditions hereinafter set forth, the parties hereto enter
into this Administrative Services Agreement as follows:

                                   ARTICLE I

                                   FACILITIES

          1.1  Office Facilities.  HLYP shall permit Vitafort to occupy and use
the office facilities (including, without limitation, furniture, office
supplies, telephones, computer equipment and other office equipment) and office
services at 1800 Avenue of the Stars, Los Angeles, California 90067. These
facilities will be provided to Vitafort per the cost sharing shown at
Schedule A.

          1.2  Safety/Security.  Vitafort shall, in its use of the facilities,
comply with all reasonable rules and regulations of HLYP, particularly with
respect to safety and security procedures.

                                   ARTICLE II

                           GENERAL BUSINESS SERVICES

          2.1  Data Processing Services.

     A.  Vitafort shall provide to HLYP all data processing and other computer
services necessary for HLYP to conduct its business.  These services shall allow
HLYP to have access to certain hardware and software, at a level of service and
availability (including, without limitation, on-line connection time) to permit
HLYP to continually operate its business.  Data processing and other computer
services shall include, without limitation, training, technical support,
computer operators, coordinators, analysts, managers and other personnel
familiar with the use and operation of all computer equipment, maintenance,
information, statements and reports (collectively, the "Data Processing
Services").  These computer services will be provided

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to HLYP by Vitafort's vendors. These services will be provided to HLYP per a
cost sharing shown at Schedule A.

     B.  All records, data files (and the data contained therein), input
materials, software, reports and other materials received, computed, developed,
processed or stored by Vitafort or third parties on behalf of HLYP (the "Data")
pursuant to this Section 1.1 will remain the exclusive property of HLYP, and
Vitafort shall not possess any interest, title or right in connection therewith.
HLYP shall have access to the Data during the term of this Agreement.  Upon
termination of the rights and obligations provided pursuant to this Section 1.1,
Vitafort shall deliver or cause to be delivered to HLYP, on or prior to the
termination or expiration of this Agreement, all Data (including all copies
thereof) in the form (either magnetic or paper) requested by HLYP.  During the
term of this Agreement, Vitafort shall keep in a separate and safe place at
least one additional copy of all Data required to be maintained including
additional tapes or disks necessary to reproduce all such Data.  Vitafort shall
use reasonable care to minimize the likelihood of any damage, loss, delays or
errors resulting from an uncontrollable event and shall use its best efforts to
mitigate the effect of any such occurrence.

                                  ARTICLE III

                              MANAGEMENT SERVICES

          3.1.  Accounting and Financial Services. Vitafort will furnish to HLYP
all necessary accounting and financial management services, including (1)
payroll and employee benefits -- maintenance of all payroll and employee benefit
and accounting systems; (2) books and records -- review and assistance in the
maintenance of financial and other books and records, including preparation of
any required federal, state or local governmental reports; (3) general ledger
consolidations; (4) audit -- periodic internal audits; (5) treasury --investment
on behalf of HLYP of excess cash balances of HLYP; and (6) advice and assistance
regarding cash management, bank and custodial accounts and debt and equity
financing. These services will be provided to HLYP per a cost sharing shown at
Schedule A.

          3.2.  Environmental Services.   If required, HLYP will furnish to
Vitafort, as Vitafort may from time to time request, environmental services,
including such services as are necessary or desirable to assist HLYP to meet the
reporting requirements of regulatory agencies, including the preparation,
subject to the approval of HLYP, and submission of all necessary reports.  HLYP
shall provide these services at cost to Vitafort.

          3.3.  Employee and Personnel Services.  The parties may from time to
time request, employee and personnel services from the other.  These services
will be provide per a cost sharing shown at Schedule A.

          3.4.  Management Information Services.  Vitafort will furnish to HLYP,
as HLYP may from time to time request, management information and other system
services. including computer operations, data input systems and programming and
technical support. These services will be provided to HLYP per a cost a cost
sharing shown at Schedule A.

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                                   ARTICLE IV

                    ADDITIONAL SERVICES, SOFTWARE, EQUIPMENT

          4.1  Additional Services.  In addition to the specific services and
facilities described above, the parties acknowledge that there may be additional
services and facilities which have not been identified herein but which HLYP or
Vitafort may require after the Effective Date.  If any such additional services
or facilities are identified and requested by Vitafort or HLYP, as the case may
be, th eother Party agrees to use reasonable efforts to promptly provide such
services or facilities; provided that nothing shall require the other Party, as
the case may be, to continue the employment of any person or the leasing or
ownership of any real or personal property which it would otherwise not require.
The cost for these services shall be determined in good faith between the
parties.

          4.2  Additional Obligations of Vitafort.  Vitafort shall provide HLYP
with training and assistance as reasonably necessary to enable HLYP to use the
Data Processing and Communications Services.

          4.3  Access.  HLYP shall permit Vitafort to enter Vitafort's
facilities to use the facilities and services specified herein .

          4.4  Software.  Each Party retains ownership of all software products
licensed in its name, or developed for its own use.

                                   ARTICLE V

                                PAYMENT AND TERM

          5.1  Payment.  During the term of this Agreement, as soon as
practicable after the closing of each quarter, HLYP and Vitafort shall reconcile
cross-charges based on this Agreement and the percentages set forth in Schedule
A attached hereto.  The parties shall determine amounts owed to each other and
the Party owed a net balance shall invoice the other quarterly for said costs
using the form of invoice attached hereto as Schedule B.  The Party owing a
balance due shall pay said sum within fifteen (15) days after receipt of the
invoice from the other Party.  Notwithstanding anything to the contrary herein,
the parties agree that if conditions of business change during the Term such
that the services or facilities to be provided hereunder require material
alteration or modification, the Parties will negotiate in good faith to adjust
the description of the services, the compensation and/or the Term accordingly.

          5.2  Interest.  Interest shall accrue on any balances due from one
Party to the other for any payments not made within 15 days per Section 5.1
above.   The interest rate to be used in the calculation of interest under this
section shall be 10% per annum. Interest shall be calculated on the basis of a
365/366 day year and shall be paid monthly.

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          5.3  Term.  The term of this Agreement shall be three (3) years
commencing on the Effective Date, subject to the right for either Party to
terminate as set forth below in Section 5.4.

          5.4  Termination    Either Party may cancel this Agreement upon notice
given to the other Party at least one full reporting quarter in advance of the
date of termination.  In addition, either Party may cancel this Agreement if the
other Party, after having been given written notice that it is not complying
with any of the terms of this Agreement, does not come into compliance with such
terms within thirty (30) days of receipt of such notice of noncompliance.

                                   ARTICLE VI

                                 MISCELLANEOUS

          6.1  Confidential Information.  Each Party shall hold the other
Party's proprietary data and programs in confidence and shall exercise the same
high degree of care for the other Party's proprietary data and programs as it
exercises with its own proprietary data and programs.   The Parties shall take
all steps necessary to ensure that all information and records relating to the
business of Vitafort or HLYP are kept secure and strictly confidential by the
other.  Notwithstanding the foregoing, the obligations of either Party hereunder
shall not apply to any Confidential Information which:  (i) is hereinafter
independently developed by or for such Party and is in no way derived from or
based on the technology of the other Party;  (ii) is hereafter disclosed to such
Party on a non-confidential basis by third parties who have the right to so
disclose such Confidential Information; or  (iii) is or becomes generally
available to the public unless such public disclosure results from a breach by
such Party hereunder.

          6.2    Quality of Services; Liability.  The Parties shall use
reasonable efforts to provide the Facility, Data Processing, Communication and
Office Services to the other in accordance with reasonable standards.  Each
Party shall indemnify and hold the other Party harmless from and against any
damage, injury, loss, cost or expense incurred by the other Party's employees or
any third Party by reason of the Party's rendering such Services to the other
Party hereunder, unless such damage, injury, loss, cost or expense is caused by
the intentional actions or gross negligence of the Party, its employees or
agents.

          6.3  Termination Assistance.  Upon termination of this Agreement, the
Parties shall cooperate with one another to maintain an orderly transfer of
functions and shall provide all necessary staff, services and assistance for an
orderly transfer, provided that each Party pays all reasonable costs and
expenses of any transfer of its own property in connection therewith.

          6.4  Modification; Waiver; Severability.  This Agreement may not be
modified except in a writing executed by each of the parties to this Agreement.
The failure by any Party to exercise or a delay in exercising any right provided
for herein shall not be deemed a

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waiver of any right hereunder. If any provision of this Agreement is held
invalid or otherwise unenforceable, the enforceability of the remaining
provisions shall not be impaired thereby.

          6.5  Remedies.  All remedies set forth in this Agreement shall be
cumulative and in addition to and not in lieu of any other remedies available to
either Party at law, in equity or otherwise, and may be enforced concurrently or
from time to time.

          6.6  Notices.  All notices, requests and other communications
hereunder shall be in writing and shall be deemed to have been duly given at the
time of receipt if delivered by hand or communicated by electronic transmission,
or, if mailed, three (3) days after mailing registered or certified mail, return
receipt requested, with postage prepaid to the persons and at the addresses set
forth herein; provided, however, if either Party shall have designated a
different address by notice to the other, as provided above, then to the last
address so designated.

          6.7  Non-Assignability.  This Agreement shall not be assignable by
either of the parties hereto without the written consent of the other.

          6.8  Non-Exclusivity.  This Agreement is not an exclusive arrangement.
The Parties may provide to others services similar to the Services provided to
the other Party hereunder.  Either Party may obtain from other providers
services similar to the Services provided hereunder.

          6.9  Other.  This Agreement contains the entire agreement of the
parties with reference to the subject matter hereof.  This Agreement shall be
construed in accordance with the laws of the State of California.  This
Agreement shall be binding upon and inure to the benefit of the successors of
each of the parties.

In witness whereof the parties agree to the above stated.

Hollywood Partners.com, Inc.    Vitafort International Corporation

       /s/  Lee M. Lambert              /s/  John Coppolino
       -------------------              -------------------
By:    Lee M. Lambert           By:     John Coppolino
       President and CEO                President

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                                   Schedule A
                       Fourth Quarter Allocation Schedule
<TABLE>
<CAPTION>

                                                Vitafort Allocation    HLYP Allocation
<S>                                             <C>                    <C>
Facilities
     Office Facilities                                  60%                40%
     Parking & Auto Expense                             50%                50%
     Repairs & Maintenance                              50%                50%

General Business Services
     Data Processing                                    50%                50%
     ADP                                                50%                50%
Personnel Services
     Executive and Staff Services                  See Attached        See Attached

Additional Expenses
     Equipment Rental & Lease                           50%                50%
     Office Supplies                                    50%                50%
     Postage & Delivery                                 50%                50%

</TABLE>
* This schedule will be adjusted on a quarterly basis so as to most accurately
reflect the cost that should be attributed to the respective companies.

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<TABLE>
<CAPTION>
Vitafort/Visionary Brands
Employee Expenses                                     2000           Total          Allocation      Allocation
                                                                                         %            Amount
<S>                                                   <C>            <C>            <C>             <C>
Beychok, Mark                                                                            40.00%           0.00
Coppolino, John                                                                          25.00%           0.00
Rigaud, Fred                                                                             40.00%           0.00

Aguilar, Miguel                                                                          50.00%           0.00
Broadbent, Valerie                                                                       40.00%           0.00
Clancy, Jere                                                                             40.00%           0.00
Himes, Keith                                                                              0.00%           0.00
McKendry, Steve                                                                           0.00%           0.00

  Sub Total

Chinn, Lisa                                                                              75.00%           0.00
Marchand, Yolande                                                                        40.00%           0.00

                                                                                                          0.00
</TABLE><PAGE>

                            DISTRIBUTION AGREEMENT

     THIS DISTRIBUTION AGREEMENT ("Agreement"), is made and entered into as of
October 1, 1999  ("Effective Date") by and between HOLLYWOOD PARTNERS.COM, INC.,
a Delaware corporation ("Company"), and VITAFORT INTERNATIONAL CORPORATION,  a
Delaware corporation ("Distributor").

                                    RECITAL

     WHEREAS, Company desires to engage Distributor to perform certain sales,
marketing, promotion and distribution services for it, and Distributor desires,
subject to the terms and conditions of this Agreement, to perform these services
for the Company, the parties hereto agree as follows:

1.   ENGAGEMENT.
     ----------

     Company hereby grants the Distributor the exclusive worldwide rights to
promote, distribute and market the products on Exhibit A to all classes of
trade.  The Distributor hereby accepts the appointment and agrees to use its
best efforts to promote, distribute and sell the Company's products in a manner
so as to promote and enhance the reputation and goodwill of the Company and its
products.

2.   TERM.
     ----

     The term of this Agreement shall be October 1, 1999 through October 1, 2003
unless terminated or extended in accordance with provisions of this Agreement.

3.   COMPANY COMPENSATION.
     --------------------

     In consideration for the distribution rights of the Company's products, the
Distributor will pay the Company a ten percent (10%) royalty fee against net
sales.

4.   PAYMENT OF COMPENSATION.
     -----------------------

     Distributor shall pay amounts due to Company within thirty (30) days after
the end of the calendar quarter, together with an accounting showing the
calculation of the amount due to Company by product and by customer.  The
accounting shall be certified by the principal accounting officer of
Distributor.

5.   RIGHT TO AUDIT.
     --------------

     Company shall have the right to audit the amount due from Distributor to
Company on a once per year basis. Distributor agrees to cooperate with any audit
request from Company, and make

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available personnel and records on a timely basis. If the audit results in
amounts due to the Company in excess of $10,000, Distributor shall pay the
reasonable costs of the audit to Distributor.

6.   COMPANY OBLIGATION.
     ------------------

     It is the responsibility of the Company to pay all product license fees to
the appropriate entities according to the respective licensing agreements.  The
company is also responsible for all costs associated with the development of the
finished product ("Exhibit B-Product Development"). Company represents that it
has all rights necessary for Distributor to market the products, and that the
products do not infringe on the rights of others.

7.   DISTRIBUTOR OBLIGATIONS.
     ------------------------

     The Distributor agrees to use its best efforts, including but not limited
to, the use of advertising, direct mail, or similar activities, to promote and
sell the Company's products.  The Distributor also agrees to maintain a work
force and staff sufficient to perform the duties necessary to distribute, market
and promote the Company's products on an on-going basis.

8.   NON-COMPETITION.
     ---------------

     The Distributor shall not engage in the manufacture, promotion, sale,
distribution or servicing, either directly or indirectly, of any product similar
or competitive with the products during the term of this Agreement.

9.   CONFIDENTIALITY
     ---------------

     Distributor recognizes that during the course of Distributor's activities
on behalf of the Company, they will accumulate certain proprietary and
confidential information and trade secrets used in the Company's business and
will have divulged to them certain confidential and proprietary information and
trade secrets about the business, operations and prospects of the Company, which
constitute valuable business assets of the Company.  Distributor hereby
acknowledges and agrees that such information, except for information which is
in the public domain prior to Distributor's receipt thereof, or which
subsequently becomes part of the public domain other than by Distributor's
breach of a confidentiality obligation, or which Distributor can clearly
demonstrate was in his possession prior to receipt thereof from the Company and
was developed by Distributor or received by Distributor from a third-party
without breach of such third-parties confidentiality obligations with respect
thereto ("Proprietary Information") is confidential and proprietary and
constitutes trade secret information and the Proprietary Information belongs to
the Company

10.  TERMINATION
     -----------

     This Agreement may be terminated on the occurrence of any one of the
following events:

     10.1  The expiration of the Term hereof;

     10.2  By the Company "with cause," effective upon delivery of written
notice to

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Distributor given at any time (without any necessity for prior notice) if any of
the following shall occur:

          (a)  A material breach of this Agreement by Distributor, which breach
     has not been cured within thirty (30) days after a written demand for such
     performance is delivered to Distributor by the Company that specifically
     identifies the manner in which the Company believes that Distributor has
     breached this Agreement;

          (b)  Any material act or event, which inhibit Distributor from fully
     performing their responsibilities to the Company in good faith, such as
     bankruptcy.

          (c)  Failure to meet sales quotas by Distributor for any product will
     give Company the right to terminate Distributor's rights to distribute that
     product provided that Company notifies Distributor through ninety (90) days
     advance written notice.

11.  SALES QUOTAS
     ------------

     The Distributor and the Company will work in good faith to establish sales
quota's for the Company for all new products developed by the Company including,
but not limited to the Gravity Bar.

     The distributor and the Company will work together in good faith to
establish reasonable and customary sales quotas for all products on Exhibit A.

12.  GENERAL PROVISIONS.
     ------------------

     12.1  Governing Law and Jurisdiction.  This Agreement shall be governed by
           ------------------------------
and interpreted in accordance with the laws of the State of California.  Each of
the Parties hereto consents to such jurisdiction for the enforcement of this
Agreement and matters pertaining to the transaction and activities contemplated
hereby.

     12.2  Attorneys' Fees.  In the event a dispute arises with respect to this
           ---------------
Agreement, the party prevailing in such dispute shall be entitled to recover all
expenses, including, without limitation, reasonable attorneys' fees and expenses
incurred in ascertaining such party's rights, in preparing to enforce or in
enforcing such party's rights under this Agreement, whether or not it was
necessary for such party to institute suit.

     12.3  Complete Agreement.  This Agreement supersedes any and all of the
           ------------------
other agreements, either oral or in writing, between the Parties with respect to
the subject matter hereof and contains all of the covenants and agreements
between the Parties with respect to such subject matter in any manner
whatsoever.  Each Party to this Agreement acknowledges that no representations,
inducements, promises or agreements, oral or otherwise, have been made by any
Party, or anyone herein, and that no other agreement, statement or promise not
contained in this Agreement shall be valid or binding.  This Agreement may be
changed or amended only by an amendment in writing signed by all of the Parties
or their respective successors-in-interest.

     12.4  Binding.  This Agreement shall be binding upon and inure to the
           -------
benefit of the successors-in-interest, assigns and personal representatives of
the respective Parties.

     12.5  Notices.  All notices and other communications provided for or
           -------
permitted hereunder

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<PAGE>

shall be made by hand delivery, first class mail, telex or telecopied, addressed
as follows:

Party:        Company:             Hollywood Partners.com, Inc.
-----                              1800 Avenue of the Stars, Suite 480
                                   Los Angeles, CA  90067
                                   Attention: Lee M. Lambert, President

              Distributor:         Vitafort International Corporation
                                   1800 Avenue of the Stars
                                   Suite 480
                                   Los Angles, CA 90067
                                   Attention: John Coppolino, President

     All such notices and communications shall be deemed to have been duly
given:  when delivered by hand, if personally delivered; five (5) business days
after deposit in any United States Post Office in the continental United States,
postage prepaid, if mailed; when answered back, if telexed; and when receipt is
acknowledged or confirmed, if telecopied.

     12.6  Unenforceable Terms.  Any provision hereof prohibited by law or
           -------------------
unenforceable under the law of any jurisdiction in which such provision is
applicable shall as to such jurisdiction only be ineffective without affecting
any other provision of this Agreement.  To the full extent, however, that such
applicable law may be waived to the end that this Agreement be deemed to be a
valid and binding agreement enforceable in accordance with its terms, the
Parties hereto hereby waive such applicable law knowingly and understanding the
effect of such waiver.

     12.7  Execution in Counterparts.  This Agreement may be executed in several
           -------------------------
counterparts and when so executed shall constitute one agreement binding on all
the Parties, notwithstanding that all the Parties are not signatory to the
original and same counterpart.

     12.8  Further Assurance.  From time to time each Party will execute and
           -----------------
deliver such further instruments and will take such other action as any other
Party may reasonably request in order to discharge and perform their obligations
and agreements hereunder and to give effect to the intentions expressed in this
Agreement.

     12.9  Incorporation by Reference.  All exhibits referred to in this
           --------------------------
Agreement are incorporated herein in their entirety by such reference.

     12.10 Miscellaneous Provisions.  The various headings and numbers herein
           ------------------------
and the grouping of provisions of this Agreement into separate articles and
paragraphs are for the purpose of convenience only and shall not be considered a
party hereof.  The language in all parts of this Agreement shall in all cases be
construed in accordance with its fair meaning as if prepared by all Parties to
the Agreement and not strictly for or against any of the Parties.

13.  INDEMNIFICATION.
     ---------------

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     Both Parties shall indemnify, defend and hold the other Party harmless
against any and all claims, loss, cost, liability, or expense (including,
without limitation, reasonable attorneys' fees and costs) incurred, sustained
and/or paid by either Party arising out of (i) any breach by either Party of any
of its representations, warranties or covenants made under or in connection with
this Agreement, or (ii) the gross negligence or willful misconduct of either
Party in its performance under this Agreement.

     IN WITNESS WHEREOF, the Parties hereto have executed this Agreement as of
the day and year first above written.

"COMPANY"                           "DISTRIBUTOR"

Hollywood Partners.com, Inc.        Vitafort International Corporation

By:      /s/  Lee M. Lambert               /s/  John Coppolino
      --------------------------     -----------------------------
      Lee M. Lambert                       John Coppolino
      President                            President

                                  Page 5 of 7
<PAGE>

                                   EXHIBIT A

                                 PRODUCT LIST

                         The Wizard of Oz Marshmallows
                         The Wizard of Oz Collectors Tins
                         Gravity Games Energy Bars

                                  Page 6 of 7
<PAGE>

                                   EXHIBIT B

                              PRODUCT DEVELOPMENT

               Including, but not limited to:

               Research and development
               Product sourcing
               Raw material sourcing
               Packaging sourcing
               Artwork development
               Packaging development

                                  Page 7 of 7

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