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Exhibit 10.21    
    

EMPLOYMENT AGREEMENT  

        AGREEMENT, effective as of August 26, 2004 by and between Merisant Company, a Delaware corporation (the "Company") and Etienne J. Veber (the "Employee"). 

        IN
CONSIDERATION OF the mutual covenants herein contained, and other good and valuable consideration, the parties hereto agree as follows: 

        1.    Employment.    

        The
Company hereby employs the Employee, and the Employee agrees to serve as an employee of the Company during the Period of Employment, as defined in Section 2, in the position
and with the duties set forth in Section 3 and at the Company's corporate headquarters. During the Period of Employment, the Employee also agrees to serve, if elected, as a Director of the
Board of Directors of the Company (the "Board") and the Board of Directors of any of the Company's subsidiaries or its parent, Merisant Worldwide, Inc., a Delaware corporation ("Parent"), as
well as a member of any committee of the Board or of any such Board of Directors to which the Employee may be elected or appointed. The Employee's nomination to stand for election to the Board shall
be at the sole discretion of the Board and the Nominating and Governance Committee of the Board. It is agreed and understood that the Employee shall resign as a Director of the Company and any of its
subsidiaries and Parent immediately upon the termination of his employment hereunder for any reason. 

        2.    Period of Employment.    

        The
Employee shall be employed by the Company for the period commencing on the effective date hereof (the "Effective Date") and ending on the third anniversary of the Effective Date.
Commencing on the third anniversary of the Effective Date and on each anniversary thereof, the Employment Period shall be automatically extended by one year, unless (x) the Employee gives the
Company at least 60 days' prior written notice of, or (y) the Company gives the Employee at least 60 days' prior written notice of,
in accordance with Section 13 hereof, the intention not to extend the Period of Employment. Notice by the Company not to extend the Period of Employment shall not be treated as a termination by
the Company without Cause for purposes of Section 6. The Period of Employment may be terminated prior thereto as provided in Section 6. 

        3.    Position and Duties.    

        The
Employee shall serve as the Chief Executive Officer of the Company and Parent, reporting to the Board of the Company and the Board of Directors of Parent (the "Parent Board"),
respectively, with duties, responsibilities and authority as are customarily and ordinarily exercised by executives in similar positions in similar businesses in the United States or any other duties
and responsibilities of a member of senior management of the Company or Parent, respectively, consistent with the foregoing which may be assigned to the Employee by the Board or the Parent Board,
respectively. Subject to Section 6(e), nothing in the foregoing shall preclude the Company or Parent from making any organizational and reporting changes it may deem necessary or appropriate to
most effectively operate the business of the Company and Parent. The Employee shall perform faithfully and loyally and to the best of the Employee's ability the duties assigned to the Employee
hereunder and shall devote the Employee's full business time, attention and efforts to the affairs of Parent and the Company and its subsidiaries during the period of Employment,  provided, however, that the Employee may engage in activities involving professional, charitable,
educational, religious and similar types of organizations, speaking engagements, membership on the board of directors of up to two (2) for-profit organizations, and management of
personal investments, to the extent that such other activities do not materially interfere with the performance of Employee's duties under this Agreement, or conflict with the Code of Business Conduct
and Ethics of Parent or violate the terms of any of the covenants contained in Section 7 or 8 hereof. 

 

        4.    Compensation.    

        (a)    Base Salary.    

        As
compensation for the services of the Employee hereunder, the Company shall pay to the Employee during the Period of Employment an initial base salary at the annual rate of Four
Hundred Thousand Dollars ($400,000), payable in accordance with the Company's regular payroll practices. The base salary shall be reviewed annually by the Compensation Committee of the Board at the
same time as other senior officers of the Company. The Company may not decrease the base salary except as part of an
across-the-board reduction in base salary applicable to other senior officers of the Company so long as such reduction affecting the Employee is not, on a percentage basis,
higher than the average percentage reduction applied to the Company's other senior officers. 

        (b)    Target Bonus.    

        In
addition to the base salary referred to in paragraph (a) of this Section, during the Period of Employment, the Employee shall be eligible to receive an annual cash bonus in
accordance with the terms of the Company's Annual Incentive Plan or other annual bonus plan, as applicable, as determined by the Compensation Committee of the Board, in its sole discretion, with a
target bonus opportunity as a percentage of base salary no less than One Hundred Percent (100%). The performance criteria under the Annual Incentive Plan or other annual bonus plan shall be determined
by the Compensation Committee of the Board within forty-five (45) days after the beginning of the applicable fiscal year. The annual cash bonus in respect of any fiscal year shall
be paid in accordance with the procedures specified by the Compensation Committee, but in no event later than ninety (90) days after the end of each fiscal year. 

        (c)    Executive Compensation Plans.    

        In
addition to the cash compensation provided for in paragraphs (a) and (b) of this Section, the Employee, subject to meeting eligibility provisions and to the provisions
of this Agreement, shall be entitled to be a participant in the Company's executive compensation plans generally available to senior officers of the Company, as presently in effect or as they may be
modified by the Company from time to time, including, without limitation, the 2004 IDS Incentive Plan for so long as such plans are in effect and any deferred compensation plans and supplemental
retirement plans. 

        5.    Employee Benefits.    

        (a)    Vacation and Sick Leave.    

        The
Employee shall be entitled to paid annual vacation and sick leave in accordance with the Company's policy for senior officers of the Company. In any event, the Employee will be
entitled to a minimum of four (4) weeks paid vacation each fiscal year during the Period of Employment, with a carryover of up to two (2) weeks per fiscal year. 

        (b)    Regular Reimbursed Business Expenses.    

        The
Company shall reimburse the Employee for all expenses and disbursements reasonably incurred by the Employee in the performance of the Employee's duties in accordance herewith during
the Period of Employment, and provide such other facilities or services as the Company and the Employee may, from time to time, agree are appropriate, in each case in accordance with the Company's
policies established from time to time for senior officers of the Company 

        (c)    Employee Benefit Plans.    

        In
addition to the compensation provided for in Section 4 hereof, the Employee, subject to meeting eligibility provisions and to the provisions of this Agreement, shall be
entitled to 

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participate
in employee benefit plans, practices, policies and programs and fringe benefits, on a basis no less favorable than that provided to other senior officers of the Company. 

        (d)    Perquisites.    

        During
the Period of Employment, the Employee shall be entitled to the perquisites generally made available to other senior officers of the Company and the Company shall also pay for and
provide for (i) additional term life insurance coverage in an amount of $1,000,000 and (ii) initiation fees and monthly dues for the luncheon/business club of which the Employee is a
member as of August 1, 2004. 

        (e)    Right to Change Plans.    

        Subject
to Section 6(e), nothing in this Agreement shall be construed to limit, condition or otherwise encumber the rights of the Company to amend, discontinue, substitute or
maintain any benefit plan, program or perquisite. 

        6.    Termination.    

        (a)    Accrued Benefits.    

        In
the event of the termination of the Employee's Period of Employment hereunder for any reason, the Employee (or his estate or representative, as applicable) shall be entitled to
receive his Accrued Benefits. For purposes of this Agreement, "Accrued Benefits" means collectively the following: (i) any earned but unpaid base salary through the last day of the Period of
Employment, (ii) any earned but unpaid annual cash bonus or other incentive award for the fiscal year prior to the fiscal year during which the Period of Employment ends, (iii) any
accrued but unpaid vacation pay, (iv) any reimbursable business expenses or unpaid perquisites through the last day of the Period of Employment, (v) any vested benefits, including
performance awards under the 2004 IDS Incentive Plan, through the last day of the Period of Employment in accordance with the Company's employee benefit plans or programs and executive compensation
plans, and (vi) any benefit continuation and/or conversion rights in accordance with the Company's employee benefit plans or programs. 

        (b)    Termination on Account of Death or Disability.    

        If
during the Period of Employment the Employee's employment terminates on account of death or Disability, the Period of Employment shall be immediately terminated and the Employee and,
in the case of the Employee's death or Disability, the Employee's estate or representative as applicable, shall be entitled under this Agreement to be paid his Accrued Benefits and within ninety
(90) days following the end of the Company's fiscal year in which the termination of the Employee's employment occurs, a lump sum cash amount equal to the result of multiplying (x) the
bonus the Employee would have received under the Company's Annual Incentive Plan or other annual bonus plan for such fiscal year, based on the performance criteria set forth in such annual bonus plan
for such fiscal year by (y) a fraction, the numerator of which is the number of days elapsed in the fiscal year in which the termination of employment occurs through the date of termination,
and the denominator of which is 365 reduced, if applicable, by any amounts paid from the Company's Annual Incentive Plan or other annual bonus plan for the fiscal year in which termination of
employment occurs. 

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        (c)    Termination Without Cause.    

        The
Company may terminate the Period of Employment without Cause at any time upon sixty (60) days' prior written notice to the Employee. If the Company should terminate the Period
of Employment without Cause prior to a Change in Control or more than twenty-four (24) months after a Change in Control, the Employee shall be entitled to his Accrued Benefits. In
addition, provided that the Employee executes the mutual release and non-disparagement agreement referred to in paragraph (h)
of this Section, the Employee will be entitled to the following separation payments: 

        (i)    severance
compensation equal to continued payment for twenty-four (24) months of the Employee's base salary and annual cash bonus at target under the
Company's Annual Incentive
Plan or other annual bonus plan at the rate in effect immediately prior to termination of employment, which shall be paid in accordance with the Company's regular payroll practices reduced, if
applicable, by any payments to which the Employee is entitled under any other severance plan of the Company; 

        (ii)   within
ninety (90) days following the end of the Company's fiscal year in which the termination of the Employee's employment occurs, a lump sum cash amount equal
to the result of multiplying (x) the bonus the Employee would have received under the Company's Annual Incentive Plan or other annual bonus plan for such fiscal year, based on the performance
criteria set forth in such annual bonus plan for such fiscal year by (y) a fraction, the numerator of which is the number of days elapsed in the fiscal year in which the termination of
employment occurs through the date of termination, and the denominator of which is 365 reduced, if applicable, by any amounts paid from the Company's Annual Incentive Plan or other annual bonus plan
for the fiscal year in which termination of employment occurs; 

        (iii)  pro
rata vesting in all unvested performance awards under the Company's 2004 IDS Incentive Plan, equal to the result of multiplying (i) the payment the Employee
would have received with respect to such awards, based on the Company's overall performance under the Plan during the applicable performance period through the end of the fiscal year in which the
termination of the Employee's employment occurs by (ii) a fraction, the numerator of which is the number of days elapsed from the beginning of the performance period for such performance awards
to the date of the Employee termination of employment and the denominator of which is the total number of calendar days in the performance period;  provided, however, that if the Company terminates the Period of Employment without Cause or the Employee
terminates the Period of Employment for Good Reason at any time during the first three (3) years of the Period of Employment, then, as illustrated in Annex A hereto, (i) in lieu of the
pro rata vesting described above, the Employee shall be entitled only to full vesting of his initial performance award under the Company's 2004 IDS Incentive Plan, (ii) the amount payable to
the Employee under such award shall be equal to three (3) times the amount otherwise payable under such award based upon the Company's actual performance during the applicable performance
period, which amount shall be payable, if at all, under the terms of the Plan and such award and shall be no greater than three (3) times the amount of the award that would have been payable at
100% of target, and (iii) any other awards under the Company's 2004 IDS Incentive Plan will be forfeited; provided further, that, in the event
that no award is granted under the 2004 IDS Incentive Plan, the Company will work in good faith to develop and grant to the Employee a long-term incentive award with substantially the same
potential payout to the Employee (taking into account the Employee's participation in the Company's Key Executive Performance & Retention Plan) as the currently contemplated initial performance
award grant under the 2004 IDS Incentive Plan. 

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        (iv)  continuation
of the Employee's group health insurance, dental insurance, vision insurance, long-term disability insurance and life insurance with respect to
Employee and his dependents for the greater of (i) the period provided pursuant to the terms of the plan or (ii) if the coverage or insurance is subject to Consolidated Omnibus Budget
Reconciliation Act of 1985 ("COBRA"), the COBRA continuation period. In any case, for the 18-month period immediately following the termination of the Employee's employment (and only for
such period), the
costs of such continuation shall be shared by the Company and the Employee in the same proportion as such costs are shared by active employees of the Company. Notwithstanding the foregoing, in the
event the Employee becomes reemployed with another employer and becomes eligible to receive any of the benefits under the employee benefit plans referred to in the preceding sentence from such
employer, the Employee and the Employee's dependent's shall no longer be entitled to continued participation in the applicable employee benefits plan; and 

        (v)   senior
executive level outplacement services for a period of twelve (12) months provided by an outplacement firm selected by the Employee and approved by the
Company (such approval not to be unreasonably withheld) and paid for by the Company. 

        (d)    Termination by Employee without Good Reason; Termination by the Company for Cause.    

        The
Employee shall have the right, upon sixty (60) days' prior written notice to the Company, to terminate the Period of Employment without Good Reason. The Company may terminate
the Period of Employment for Cause at any time. Notwithstanding the foregoing, the Company shall not be deemed to have terminated the Period of Employment for Cause unless (i) the Company gives
written notice to the Employee stating in reasonable detail the events which constitute Cause, (ii) such notice is given within the later of (x) thirty (30) days of the occurrence
of such events or (y) the date the Company knows of the event constituting Cause and, (iii) if the Board determines, in its sole discretion, that such failure or material breach is
reasonably susceptible to cure, the Employee does not effect a cure within thirty (30) days after the receipt of the written notice referred to in clause (i) from the Company. If the
Employee should terminate the Period of Employment without Good Reason or the Company should terminate the Period of Employment for Cause, the Employee shall be entitled under this Agreement to his
Accrued Benefits. 

        The
exercise by the Company of its right to terminate the Employee's employment for Cause shall not abrogate the rights or remedies of the Company in respect of the circumstances giving
rise to such termination. 

        (e)    Termination for Good Reason.    

        The
Employee may terminate the Period of Employment for Good Reason. If the Employee should terminate the Period of Employment for Good Reason prior to a Change in Control or more than
twenty-four (24) months after a Change in Control, the Employee shall be entitled to his Accrued Benefits. In addition, provided that the Employee executes the mutual release and
non-disparagement agreement referred to in paragraph (h) of this Section the Employee will be entitled to the separation payments delineated in paragraph (c)(i)-(v) of
this Section. 

        (f)    Expiration of Period of Employment.    

        If
the Period of Employment ends due to the expiration thereof as a result of notice by the Company not to extend the Period of Employment in accordance with Section 2, the end of
the Period of Employment shall constitute and be considered a termination pursuant to paragraph (c) of this Section and shall entitle the Employee to his Accrued Benefits and the separation
payments delineated in paragraph (c)(i)-(v) of this Section. 

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        (g)    Termination Before or After a Change in Control.    

        If
within twenty-four (24) months after a Change in Control, the Company should terminate the Period of Employment without Cause or the Employee should terminate the
Period of Employment for Good Reason, the Employee shall be entitled to the same separation payments and benefits as provided under paragraph (c) of this Section, subject to the following
modifications: 

        (i)    the
severance compensation referred to in clause (i) of paragraph (b) shall be paid in a lump sum within thirty (30) days following the Employee's
termination of employment; 

        (ii)   the
pro rata bonus referred to in clause (ii) of paragraph (c) shall (x) be paid within thirty
(30) days following the Employee's termination of employment and (y) be based on the Employee's target bonus under the Company's Annual Incentive Plan or other annual bonus plan for the
fiscal year in which the Employee's termination of employment occurs; and 

        (iii)  the
pro rata or full vesting, as applicable, in unvested performance award under the Company's 2004 IDS Incentive Plan
referred to in clause (iii) of paragraph (c) shall (x) be paid within thirty (30) days following the Employee's termination of employment and (y) be based on target
under the terms of the Plan and such awards. 

        (iv)  if
the Employee incurs an excise tax imposed on "excess parachutes payments" under Internal Revenue Code Section 4999, as defined in Code Section 280G, on
account of any amount paid or payable to, or for the benefit of, the Employee by the Company or its stockholders or affiliates in respect of obligations of the Company, in each case, in respect of
this Agreement or any of the Company's incentive and benefit plans, then the Company shall pay the Employee an amount equal to the sum of (x) the excise taxes payable on such excess parachutes
payments, plus (y) an additional
amount such that after payment of all taxes on such additional amount there remains a balance sufficient to pay taxes actually due and payable on the payment made in clause (x). 

        Amounts
shall be payable under this paragraph (g) if (i) there is a Change in Control at a time when the Employee is employed by the Company or (ii) notwithstanding
anything in the above to the contrary, such termination occurs prior to a Change in Control and it is reasonably demonstrated by the Employee that such termination of employment (x) was at the
request of a third party who has taken steps reasonably calculated to effect a Change in Control or (y) otherwise arose in connection with or in anticipation of a Change in Control. 

        (h)    Definitions.    

        For
purposes of this Agreement: 

        (i)    "Cause" shall mean: the refusal or continued willful failure by the Employee to perform substantially his duties with the
Company (other than any failure resulting from incapacity due to physical or mental illness) after a demand for substantial performance is delivered to the Employee by the Company which identifies in
reasonable detail the manner in which the Employee has not substantially performed his duties; engaging in illegal conduct or gross misconduct which causes financial or reputational harm to the
Company; habitual abuse of narcotics or alcohol; material breach of any written policy of Company or a subsidiary, including the Company's Code of Business Conduct and Ethics; fraud or material
dishonesty in connection with the business of Company or a subsidiary; any material breach by the Employee of one or more of the covenants contained in Section 7 or 8 hereof; and any violation
of a statutory or common law duty of loyalty to the Company or any of its subsidiaries. For purposes of this definition, acts or omissions of the Employee shall not be considered "willful" unless done
or omitted by the Employee (A) intentionally or not in good faith and (B) without the reasonable belief that the Employee's action or omission was consistent with the direction of the
Board, and shall not include failure to act resulting from incapacity due to physical or mental impairment. 

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        (ii)   "Change in Control" shall mean: 

        (1)   acquisition
by any individual, entity or group (a "Person"), including any "person" within the meaning of Section 13(d)(3) or 14(d)(2) of the Securities Exchange
Act of 1934, as amended (the "Exchange Act"), of beneficial ownership within the meaning of Rule 13d-3 promulgated under the Exchange Act, of more than 50 percent of either
(x) the then outstanding shares of common stock of the Company (the "Outstanding Common Stock") or (y) the combined voting power of the
then outstanding securities of the Company entitled to vote generally in the election of directors (the "Outstanding Voting Securities"); excluding, however, the following (A) any acquisition
directly from the Company, if a majority of the Incumbent Board (as such term is defined below) approve a resolution expressly providing that such acquisition does not constitute a Change in Control
under this clause (A), (excluding any acquisition resulting from the exercise of an exercise, conversion or exchange privilege unless the security being so exercised, converted or exchanged was
acquired directly from the Company), (B) any acquisition by the Company, or a corporation controlled by the Company, (C) any acquisition by an employee benefit plan (or related trust)
sponsored or maintained by the Company or any corporation controlled by the Company, (D) any acquisition by an underwriter temporarily holding securities pursuant to an offering of such
securities, or (E) any acquisition by any corporation pursuant to a transaction that complies with clauses (x), (y) and (z) of subsection (3) of this definition; provided
further, that for purposes of clause (B), if any Person other than the Company or any employee benefit plan (or related trust) sponsored or maintained by the Company or any corporation
controlled by the Company) shall become the beneficial owner within the meaning of Rule 13d-3 promulgated under the Exchange Act (the "Beneficial Owner") of more than
50 percent of the Outstanding Common Stock or of the Outstanding Voting Securities by reason of an acquisition by the Company, and such Person shall, after such acquisition by the Company,
become the Beneficial Owner of any additional shares of the Outstanding Common Stock or any additional Outstanding Voting Securities and such Beneficial Ownership is publicly announced, such
additional Beneficial Ownership shall constitute a Change in Control; 

        (2)   individuals
who, as of the date of this Agreement, constitute the Board (the "Incumbent Board") cease for any reason to
constitute at least a majority of such Board; provided that any individual who becomes a director of the Company subsequent to the date of this Agreement, whose election, or nomination for election by
the Company's stockholders, was approved by the vote of at least a majority of the directors then comprising the Incumbent Board shall be deemed a member of the Incumbent Board; and provided further,
that any individual who was initially elected as a director of the Company as a result of an actual or threatened election contest, as such terms are used in Rule 14a-11 of
Regulation 14A promulgated under the Exchange Act, or any other actual or threatened solicitation of proxies or consents by or on behalf of any Person other than the Board shall not be deemed a
member of the Incumbent Board; or 

        (3)   consummation
of a reorganization, merger or consolidation or sale or other disposition of all or substantially all of the assets of the Company (a
"Corporate Transaction"); excluding, however, a Corporate Transaction pursuant to which (x) all or substantially all of the individual or
entities who are the Beneficial Owners, respectively, of the Outstanding Common Stock and the Outstanding Voting Securities immediately prior to such Corporate Transaction will beneficially own within
the meaning of Rule 13d-3 promulgated under the Exchange Act ("Beneficially Own") directly or indirectly, more than 50 percent of, respectively, the outstanding shares of
common stock, 

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and
the combined voting power of the outstanding securities entitled to vote generally in the election of directors, as the case may be, of the corporation resulting from such Corporate Transaction
(including, without limitation, a corporation that as a result of such transaction owns all or substantially all of the outstanding stock of the Company or all or substantially all of the Company's
assets either directly or indirectly) in substantially the same proportions relative to each other as their ownership, immediately prior to such Corporate Transaction, of the Outstanding Common Stock
and the Outstanding Voting Securities, as the case may be, (y) no Person (other than the Company or a corporation controlled by the Company, any employee benefit plan (or related trust)
sponsored or maintained by the Company or any corporation controlled by the Company, the corporation resulting from such Corporate Transaction, or any Person that Beneficially Owned, immediately prior
to such Corporation Transaction, directly or indirectly, more than 50 percent of the Outstanding Common Stock or the Outstanding Voting Securities, as the case may be) will Beneficially Own,
directly or indirectly, more than 50 percent of, respectively, the outstanding shares of common stock of the corporation resulting from such Corporate Transaction or the combined voting power
of the outstanding securities of such corporation entitled to vote generally in the election of directors and (2) individuals who were members of the Incumbent Board at the time of the Board's
approval of the execution of the initial agreement providing for such Corporate Transaction will constitute at least a majority of the members of the board of directors of the corporation resulting
from such Corporate Transaction; or (d) consummation of a plan of complete liquidation or dissolution of the Company. 

For
purposes of clarification, the initial public offering of the income deposit securities of Parent shall not be a Change in Control. 

        (iii)  "Disability" shall mean the inability of Employee for a period of 120 consecutive days or 180 days in any twelve
month period to render substantially the services required of Employee under this Agreement by reason of mental or physical impairment, whether resulting from illness, accident or otherwise. 

        (iv)  "Good Reason" shall mean the occurrence of any of the following without the Employee's express written consent:
(i) a reduction by the Company in Employee's base salary or target bonus opportunity as in effect on the date of this Agreement or, in the event of a Change in Control, as in effect immediately
prior to the Change in Control, it being understood that a change in the performance criteria applicable under any bonus plan, including the 2004 Annual Incentive Plan, shall not be Good Reason
hereunder; (ii) the Company's failure to keep in effect retirement, health and welfare benefits plans, and executive compensation plans under which Employee is eligible to receive benefits
substantially similar in value in the aggregate to the benefits Employee is eligible to receive under such plans as of December 31, 2004 or, in the event of a Change in Control, the day prior
to the effective date of the Change in Control, it being understood that a change in the performance criteria applicable for awards under any incentive or bonus plan, including the 2004 IDS Incentive
Plan and the 2004 Annual Incentive Plan, shall not be Good Reason hereunder, (iii) the Company's requiring Employee to be based anywhere more than fifty (50) miles from where Employee's
principal place of employment is located on the date of this Agreement or, in the event of a Change in Control, immediately prior to the Change in Control; (iv) a change in the duties or
reporting responsibilities of Employee that is inconsistent in any substantial adverse respect with Employee's positions, duties or responsibilities as in effect on the effective date of this
Agreement or, in the event of a Change in Control, immediately prior to the Change in Control (including any material adverse diminution of such duties or responsibilities);  provided, however, that Good Reason 

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shall
not be deemed to occur upon a change in duties or responsibilities that is solely and directly a result of the Company no longer being a publicly traded entity and does not involve any other
event set forth in this paragraph; (v) failure by Company to obtain a satisfactory agreement from any Successor (as defined in Section 9) to assume and agree to perform this Agreement as
provided in Section 9; and (vi) the Employee's failure to be nominated as a member of the Board during the Period of Employment. Notwithstanding the foregoing, the Employee shall not be
deemed to have terminated the Period of Employment for Good Reason unless the Employee gives thirty (30) days' prior written notice to the Company stating in reasonable detail the events which
constitute Good Reason, such notice is given within the later of (i) thirty (30) days of the occurrence of such event or (ii) the date the Employee knows of the event constituting
Good Reason and, if such failure or breach is reasonably susceptible to cure the Company does not effect a cure within such 30-day period. 

        (i)    Mutual Release and Non-Disparagement Agreement.    

        As
a condition of the receipt of the separation payments and benefits under paragraphs (c), (e), (f) and (g) of this Section, the Employee must execute a separation
agreement, in form and substance reasonably satisfactory to the Company and the Employee, containing provisions under which the parties (i) release each other, including the Company, its
subsidiaries and the officers, employees and agents of Company and its subsidiaries, from all liability arising out of, or in connection with Employee's employment and termination of employment with
the Company and (ii) agree not at any time to publicly denigrate, ridicule or intentionally criticize each other including, without limitation, by way of news interviews or the expression of
personal views, opinions or judgments to the news media; provided, however, that nothing herein shall
prohibit the Company from making disclosure reasonably required under the federal securities laws and the rules of the Securities and Exchange Commission promulgated thereunder and the rules of any
stock exchange or national securities market on which the Company's securities are traded. If an arbitrator determines that the Employee has materially breached
the terms of such separation agreement, the Company may immediately cease all payments to the Employee under this Agreement, may seek recovery of payments received by the Employee under this Agreement
and shall be entitled to an injunction, restraining order or other equitable relief restraining any such material breach. If an arbitrator determines that the Company, its subsidiaries or the
officers, employees and agents of the Company have materially breached the terms of such separation agreement, the Employee shall be entitled to an injunction, restraining order or other equitable
relief restraining any such material breach. 

        (j)    No Mitigation.    

        Upon
termination of the Period of Employment, the Employee shall be under no obligation to seek other employment or otherwise mitigate the obligations of the Company under this
Agreement. Amounts due to the Employee under this Agreement shall not be subject to offset by the Company for any claims the Company may have against the Employee, unless otherwise specifically agreed
to in writing by the Employee. 

        7.    Confidential Information    

        The
Employee reaffirms and agrees that at all times during the Period of Employment and thereafter the Employee will comply with the terms of the Confidentiality Agreement attached as  Exhibit A hereto.

        8.    Non-competition and Non-solicitation Agreement.    

        (a)    Non-Compete.    Without the consent in writing of the Board, during the Period of Employment and
for the period of (x) twelve months following termination of employment for any reason other than those specified in clause (y) and (y) 24 months following termination of 

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employment
by the Company without Cause or by the Employee for Good Reason, the Employee will not permit the Employee's name to be used by, or engage in, or carry on, directly or indirectly, either
for the Employee or as a member of a partnership or as a stockholder, member, manager, investor, officer or director of a corporation, limited liability company or similar entity or as an employee,
agent, associate or consultant of any person, partnership, corporation, limited liability company or similar entity, any business in competition with the business carried on by the Company or any of
its subsidiaries within the geographical areas in which the Company or its subsidiaries are conducting their business operations or providing services as of the date of the Employee's termination of
employment (a "Competitive Enterprise"). The names of the Competitive Enterprises as of the date of this Agreement are set forth on Exhibit B.
The Company shall furnish the Employee with an updated Exhibit B at least annually, provided, however, that in no event shall the number of Competitive Enterprises exceed ten (10) such
Competitive Enterprises. Notwithstanding the preceding sentence, the Employee shall not be prohibited from owning less than five percent (5%) of the equity of any publicly traded entity. 

        (b)    Non-Solicit.    During the Period of Employment, and for the period of (x) twelve months
following termination of employment for any reason other than those specified in clause (y) and (y) 24 months following termination of employment by the Company without Cause or
by the Employee for Good Reason, the Employee shall not, in any manner, directly or indirectly (without the prior written consent of the Company): (i) Solicit any Customer to transact business
with a Competitive Enterprise or to reduce or refrain from doing any business with the Company, (ii) transact business with any Customer that would cause the Employee to be a Competitive
Enterprise, (iii) interfere with or damage any relationship between the Company and a Customer or (iv) Solicit anyone who is then an executive of the Company (or who was an executive of
the Company on the date of the Employee's termination of employment or within the prior 12 months) to resign from the Company or to apply for or accept employment with any other business or
enterprise. 

        For
purposes of this Agreement, (i) a "Customer" means any customer or prospective customer of the Company or its subsidiaries to
whom the Employee provided services, or for whom the Employee transacted business, or whose identity became known to the Employee in connection with the Employee's relationship or employment with the
Company or its subsidiaries, and (ii) "Solicit" means any direct or indirect communication of any kind, regardless of who initiates it, that in
any invites, advises, encourages or requests any person to take or refrain from taking any action. 

        (c)    Effect of Material Breach.    In the event the Employee materially breaches the provisions of paragraphs
(a) or (b) of this Section, the Company may immediately cease all payments to the Employee under this Agreement, may seek recovery of payments received by the Employee under this
Agreement and shall be entitled to seek an injunction, restraining order or other equitable relief restraining any such material breach, and monetary damages for such material breach;  provided,
however, that nothing in the
preceding shall prohibit or otherwise impact the Employee's right or ability to dispute that a material breach has occurred. 

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        9.    Successor of Company.    

        The
Company will require any Successor to expressly assume and agree, by an agreement in form and substance satisfactory to the Employee, to perform this Agreement in the same manner and
to the same extent that the Company would be required to perform if it no such succession had taken place. Failure of the Company to obtain such assent at least five business days prior to the time a
person becomes a Successor (or if the Company does not have at least five business days after having notice that a person may become a Successor, within three business days after having notice that
such person may become or has become a Successor) shall constitute Good Reason and, if a Change in Control of the Company has occurred or thereafter occurs, shall entitle the Employee to the benefits
provided in paragraph (d) of Section 6. For purposes of this Agreement, "Successor" shall mean any person that purchases all or substantially all of the assets of the Company or obtains
or succeeds to, or has the practical ability to control (either immediately or with the passage of time), the Company's business directly, by merger or consolidation, or indirectly, by purchase of
voting securities or otherwise. 

        10.    Resolution of Disputes.    

        Any
dispute or controversy arising under or in connection with Employee's entitlements under this Agreement shall be settled exclusively by arbitration in Chicago, Illinois by one
arbitrator in accordance with the National Rules For The Resolution of Employment Disputes of the American Arbitration Association then in effect. Judgment may be entered on the arbitrators' award in
any court having jurisdiction. The expenses of arbitration and reimbursement of the prevailing party's reasonable legal fees, costs and expenses shall be as determined by the arbitrator in the
arbitrator's sole discretion. 

        11.    Legal Fees.    

        Company
shall reimburse the Employee for all reasonable legal costs and fees and related expenses incurred by Employee seeking to obtain or enforce any payment, benefit or right provided
by this Agreement after a Change in Control if the Employee's claim is substantially upheld by a court or an arbitration panel. 

        12.    Governing Law.    

        This
Agreement is governed by and is to be construed and enforced in accordance with the laws of the State of Illinois without reference to rules relating to conflicts of law. If under
such law, any portion of this Agreement is at any time deemed to be in conflict with any applicable statute, rule, regulation or ordinance, such portion shall be deemed to be modified or altered to
conform thereto or, if that is not possible, to be omitted from this Agreement; the invalidity of any such portion shall not affect the force, effect and validity of the remaining portion hereof. 

        13.    Notices.    

        All
notices and other communications required or permitted hereunder shall be in writing and shall be deemed given when (a) delivered personally or by overnight courier to the
following address of the other party hereto (or such other address for such party as shall be specified by notice given pursuant to this Section) or (b) sent by facsimile to the following
facsimile number of the other party hereto (or such other facsimile number for such party as shall be specified by notice given pursuant to this Section), with the confirmatory copy delivered by
overnight courier to the address of such party pursuant to this Section 13: 

	(a)
	Employee,
to:

Etienne J. Veber

835 W. Fullerton Ave.

Chicago, Illinois 60614 

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	(b)
	Company,
to:

Merisant Company

10 S. Riverside Plaza

Suite 850

Chicago, Illinois 60606

Attention: General Counsel

Facsimile No. (312) 840-5347 

        14.    Miscellaneous.    

        (a)    Entire Agreement.    

        This
Agreement, any attachments hereto, the employee benefit plans referenced herein and any agreements thereunder and the Indemnification Agreement existing as of the date hereof
between the Company and the Employee constitute the entire understanding between the Company and the Employee relating to the employment of the Employee by the Company and supersede and cancel all
prior written and oral agreements and understandings with respect to the subject matter of this Agreement. In the event of any inconsistency between this Agreement and any other agreement or document
referred to herein, the terms of this Agreement shall govern. This Agreement may be amended but only by a subsequent written agreement of the parties. This Agreement shall be binding upon and shall
inure to the benefit of the Employee, the Employee's heirs, executors, administrators and beneficiaries, and the Company and its successors. This Agreement may not be assigned by one party without the
express prior written consent of the other party; provided, however, that, immediately upon the
consummation of the initial public offering of Parent's income deposit securities the rights and obligations of the Company hereunder shall be automatically assigned to Parent and, from and after such
time, the "Company" as used herein shall mean Parent. 

        (b)    Severability.    

        Whenever
possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Agreement is held
to be invalid, illegal or unenforceable in any respect under applicable law or rule in any jurisdiction, such invalidity, illegality or unenforceability shall not affect the validity, legality or
enforceability of any other provision of this Agreement or the validity, legality or enforceability of such provision in any other jurisdiction, but this Agreement shall be reformed, construed and
enforced in such jurisdiction as if such invalid, illegal or unenforceable provision had never been contained herein. 

        (c)    Withholding Taxes.    

        All
amounts payable to the Employee under this Agreement shall be subject to applicable withholding of income, wage and other taxes if required by applicable law. 

        (d)    Survival.    

        Sections
7, 8, 10, 11, 12, 13 and 14 of this Agreement shall survive and continue in full force and effect in accordance with their respective terms, notwithstanding any termination of
the Period of Employment and/or this Agreement. 

        (e)    Fees.    

        The
Company shall pay the legal fees incurred by the Employee incurred in connection with the preparation and negotiation of this Agreement up to a maximum of $5,000 promptly after
receipt of reasonably detailed invoice(s) relating thereto. 

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        (f)    Counterparts.    

        This
Agreement may be executed in two counterparts, each of which shall be deemed to be an original and both of which together shall constitute one and the same instrument. 

        (g)    Construction.    

        The
parties acknowledge that this Agreement is the result of arm's-length negotiations between sophisticated parties each afforded representation by legal counsel. Each and every
provision of this Agreement shall be construed as though both parties participated equally in the drafting of same, and any rule of construction that a document shall be construed against the drafting
party shall not be applicable to this Agreement. 

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        IN
WITNESS WHEREOF, the parties hereto have executed this Agreement as of the year and day first above written. 

	

 	
 	

MERISANT COMPANY
	

 	
 	

By:	
 	

/s/ WARREN B. GRAYSON
 Vice President, General Counsel
	

 	
 	

 	
 	

/s/ ETIENNE J. VEBER
 Etienne J. Veber

14

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Exhibit 10.22    
    

EMPLOYMENT AGREEMENT  

        AGREEMENT, made this 26th day of August, 2004 by and between Merisant Company, a Delaware corporation (the "Company"), and Paul R. Block (the
"Executive"). 

        IN
CONSIDERATION OF the mutual covenants herein contained, and other good and valuable consideration, the parties hereto agree as follows: 

        1.    Employment.    

        The
Company hereby employs the Executive, and the Executive agrees to serve as an employee of the Company during the Period of Employment, as defined in Section 2, in the position
and with the duties set forth in Section 3 and at the Company's corporate headquarters. In consideration of the initiation of the Executive's employment and the execution of this Agreement the
Company shall pay the Executive a signing bonus of $200,000, payable on or before October 15, 2004. During the Period of Employment, the Executive also agrees to serve, if elected as a Director
of the Board of Directors of the Company (the "Board") and the Board of Directors of any of the Company's subsidiaries or its parent, Merisant Worldwide, Inc., a Delaware corporation (the
"Parent"), as well as a member of any committee of the Board or of any such Board of Directors to which the Executive may be elected or appointed. The Executive's nomination to stand for election to
the Board shall be at the sole discretion of the Board and the Nominating and Governance Committee of the Board. It is agreed and understood that the Executive shall resign as a Director of the
Company and any of its subsidiaries and Parent immediately upon the termination of his employment hereunder for any reason. 

        2.    Period of Employment.    

        The
Executive shall be employed by the Company for the period commencing on September 27, 2004 (the "Effective Date") and ending on the third anniversary of the Effective Date.
Commencing on the third anniversary of the Effective Date and on each anniversary thereof, the Employment Period shall be automatically extended by one year, unless (x) the Executive gives the
Company at least sixty (60) days' prior written notice of, or (y) the Company gives the Executive at least sixty (60) days' prior written notice of, in accordance with
Section 13 hereof, the intention not to extend the Period of Employment. Notice by the Company not to extend the Period of Employment shall not be treated as a termination by the Company
without Cause for purposes of Section 7. The Period of Employment may be terminated prior thereto as provided in Section 7. 

        3.    Position and Duties.    

        The
Executive shall serve as the President and Chief Operating Officer of the Company and Parent, reporting to the Chief Executive Officer, with duties, responsibilities and authority as
are customarily and ordinarily exercised by executives in similar positions in similar businesses in the United States or any other duties and responsibilities of a member of senior management of the
Company or Parent, respectively, consistent with the foregoing which may be assigned to the Executive by the Board or the Chief Executive Officer. Subject to Section 7(e), nothing in the
foregoing shall preclude the Company or Parent from making any organizational and reporting changes it may deem necessary or appropriate to most effectively operate the business of the Company or
Parent. The Executive shall perform faithfully and loyally and to the best of the Executive's ability the duties assigned to the Executive hereunder and shall devote the Executive's full business
time, attention and efforts to the affairs of the Company and Parent and its subsidiaries during the period of Employment, provided,  however, that the
Executive may engage in activities involving professional, charitable, educational, religious and similar types of organizations,
speaking engagements, membership on the board of directors of up to two (2) for-profit organizations, and management of personal investments, 

1

 

to
the extent that such other activities do not materially interfere with the performance of Executive's duties under this Agreement, or conflict with the Code of Business Conduct and Ethics of the
Company or violate the terms of any of the covenants contained in Section 8 or 9 hereof. 

        4.    Compensation.    

        (a)    Base Salary.    

        As
compensation for the services of the Executive hereunder, the Company shall pay to the Executive during the Period of Employment an initial base salary at the annual rate of three
hundred fifty thousand Dollars ($350,000), payable in accordance with the Company's regular payroll practices. The base salary shall be reviewed annually by the Compensation Committee of the Board at
the same time
as other senior officers of the Company. The Company may not decrease the base salary except as part of an across-the-board reduction in base salary applicable to other senior
officers of the Company so long as such reduction affecting the Executive is not, on a percentage basis, higher than the average percentage reduction applied to the Company's other senior officers. 

        (b)    Target Bonus.    

        In
addition to the base salary referred to in paragraph (a) of this Section, during the Period of Employment, the Executive shall be eligible to receive an annual cash bonus in
accordance with the terms of the Company's Annual Incentive Plan or other annual bonus plan, as applicable, as determined by the Compensation Committee of the Board, in its sole discretion, with a
target bonus opportunity as a percentage of base salary no less than one hundred percent (100%). The performance criteria under the Annual Incentive Plan or other annual bonus plan shall be determined
by the Compensation Committee of the Board within forty-five (45) days after the beginning of the applicable fiscal year. The annual cash bonus in respect of any fiscal year shall
be paid in accordance with the procedures specified by the Compensation Committee, but in no event later than ninety (90) days after the end of each fiscal year. The annual bonus for 2004 is
guaranteed at $150,000. Assuming the Executive's employment does not terminate either by the Executive without Good Reason or by the Company with Cause, the Executive is guaranteed a bonus for 2005 at
$350,000. If the Executive's employment is terminated by either the Executive without Good Reason or the Company with Cause no annual cash bonus shall be payable. 

        (c)    Executive Compensation Plans.    

        In
addition to the cash compensation provided for in paragraphs (a) and (b) of this Section, the Executive, subject to meeting eligibility provisions and to the provisions
of this Agreement, shall be entitled to be a participant in the Company's executive compensation plans generally available to senior officers of the Company, as presently in effect or as they may be
modified by the Company from time to time, including, without limitation, the 2004 IDS Incentive Plan for so long as such plans are in effect and any deferred compensation plans and supplemental
retirement plans. 

        5.    Relocation Expense Reimbursement.    

        The
Company will reimburse Executive for the following reasonable actual out of pocket costs related to the Executive's relocation to the Chicago, Illinois metropolitan area: 

	(a)
	Two
(2) "house-hunting" trips to Chicago, Illinois, including airfare, hotel accommodations and related costs for the Executive and his immediate family members per trip.

	(b)
	Transaction
costs associated with buying Executive's new residence (closing costs, inspections, title insurance, brokerage and related fees, etc.). 

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	(c)
	Transaction
costs associated with selling Executive's old residence (closing costs, inspections, title insurance, brokerage and related fees, etc.).

	(d)
	Moving
household furnishings, personal effects and two automobiles (including packing and unpacking of household furnishings and personal effects).

	(e)
	Up
to six (6) months temporary storage of household furnishings and personal effects if necessary.

	(f)
	It
is understood by the Executive and the Company that the Executive's position is located in Chicago, Illinois and the Executive and the Company have agreed that he will relocate to
the Chicago, Illinois metropolitan area as soon as reasonably practicable. However, for a period of up to twelve (12) months after the commencement of the Period of Employment, the Executive
may continue his residence in Fairfield, Connecticut and commute to the Chicago area to be present in the Company's offices on a regularly scheduled basis on business days (excluding business travel
and as reasonably agreed to by the CEO). During such commuting period, the Company shall reimburse the Executive for reasonable commuting expenses (the details and limitations for such expenses to be
agreed to by the Executive and the CEO) and for temporary housing in the Chicago metropolitan area.

	(g)
	In
addition, Executive will be fully grossed-up by the Company for any imputed income required to be recognized with respect to any amounts reimbursed to Executive
pursuant to this Section 5 so that the economic effect to Executive, after taking into account any tax deductions available to Executive, is the same as if this reimbursement was provided to
Executive on a non-taxable basis. 

        6.    Employee Benefits.    

        (a)    Vacation and Sick Leave.    

        The
Executive shall be entitled to paid annual vacation and sick leave in accordance with the Company's policy for senior officers of the Company. In any event, the Executive will be
entitled to a minimum of four (4) weeks paid vacation each fiscal year during the Period of Employment, with a carryover of up to two (2) weeks per fiscal year. 

        (b)    Regular Reimbursed Business Expenses.    

        The
Company shall reimburse the Executive for all expenses and disbursements reasonably incurred by the Executive in the performance of the Executive's duties in accordance herewith
during the Period of Employment, and provide such other facilities or services as the Company and the Executive may, from time to time, agree are appropriate, in each case in accordance with the
Company's policies established from time to time for senior officers of the Company. 

        (c)    Employee Benefit Plans.    

        In
addition to the compensation provided for in Section 4 hereof, the Executive, subject to meeting eligibility provisions and to the provisions of this Agreement, shall be
entitled to participate in employee benefit plans, practices, policies and programs and fringe benefits, on a basis no less favorable than that provided to other senior officers of the Company. 

        (d)    Perquisites.    

        During
the Period of Employment, the Executive shall be entitled to (i) in accordance with the Company's auto policy for senior managers, an automobile allowance or use of a car
and (ii) the perquisites generally made available to other senior officers of the Company. 

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        (e)    Right to Change Plans.    

        Subject
to Section 7(e), nothing in this Agreement shall be construed to limit, condition or otherwise encumber the rights of the Company to amend, discontinue, substitute or
maintain any benefit plan, program or perquisite. 

        7.    Termination.    

        (a)    Accrued Benefits.    

        In
the event of the termination of the Executive's Period of Employment hereunder for any reason, the Executive (or his estate or representative, as applicable) shall be entitled to
receive his Accrued Benefits. For purposes of this Agreement, "Accrued Benefits" means collectively the following: (i) any earned but unpaid base salary through the last day of the Period of
Employment, (ii) any earned but unpaid annual cash bonus or other incentive award for the fiscal year prior to the fiscal year during which the Period of Employment ends, (iii) any
accrued but unpaid vacation pay, (iv) any reimbursable business expenses or unpaid perquisites through the last day of the Period of Employment, (v) any vested benefits, including
performance awards under the 2004 IDS Incentive Plan, through the last day of the Period of Employment in accordance with the Company's employee benefit plans or programs and executive compensation
plans, and (vi) any benefit continuation and/or conversion rights in accordance with the Company's employee benefit plans or programs. 

        (b)    Termination on Account of Death or Disability.    

        If
during the Period of Employment the Executive's employment terminates on account of death or Disability, the Period of Employment shall be immediately terminated and the Executive, or
the Executive's estate or representative, as applicable, shall be entitled under this Agreement to be paid: (i) within thirty (30) days of such termination, his Accrued Benefits and
(ii) within ninety (90) days following the end of the Company's fiscal year in which the termination of the Executive's employment occurs, a lump sum cash amount equal to the result of
multiplying (x) the bonus the Executive would have received under the Company's Annual Incentive Plan or other annual bonus plan for such fiscal year, based on the performance criteria set
forth in such annual bonus plan for such fiscal year determined as if all conditions applicable to said bonus had been met and as if Executive remained employed through such fiscal year by
(y) a fraction, the numerator of which is the number of days elapsed in the fiscal year in which the termination of employment occurs through the date of termination, and the denominator of
which is 365 reduced, if applicable, by any amounts paid from Company's Annual Incentive Plan or other annual bonus plan for the fiscal year in which termination of employment occurs. 

        (c)    Termination Without Cause.    

        The
Company may terminate the Period of Employment without Cause at any time upon sixty (60) days' prior written notice to the Executive. If the Company should terminate the
Period of Employment
without Cause prior to a Change in Control or more than eighteen (18) months after a Change in Control, the Executive shall be entitled to his Accrued Benefits. In addition,  provided that the
Executive executes the mutual release and non-disparagement agreement referred to in paragraph (h) of this Section,
the Executive will be entitled to the following separation payments: 

        (i)    severance
compensation equal to the sum of: (A) continued payment for eighteen (18) months of the Executive's base salary (based on his salary in effect
immediately prior to such termination); and (B) an amount equal to the annual cash bonus at target under the Company's Annual Incentive Plan or other annual bonus plan at the rate in effect
immediately prior to termination of employment which shall be paid in accordance with the Company's regular payroll practices reduced, if applicable, by any payments to which the 

4

 

Executive
is entitled under any other severance plan of the Company (other than amounts payable pursuant to this Agreement); 

        (ii)   within
ninety (90) days following the end of the Company's fiscal year in which the termination of the Executive's employment occurs, $350,000, if such
termination occurs prior to January 1, 2006 or if such termination occurs on or after January 1, 2006, a lump sum cash amount equal to the result of multiplying (x) the bonus the
Executive would have received under the Company's Annual Incentive Plan or other annual bonus plan for such fiscal year, based on the performance criteria set forth in such annual bonus plan for such
fiscal year by (y) a fraction, the numerator of which is the number of days elapsed in the fiscal year in which the termination of employment occurs through the date of termination, and the
denominator of which is 365; 

        (iii)  immediate
pro rata vesting in all unvested performance awards under the Company's 2004 IDS Incentive Plan (or any comparable successor plan or program), equal to the
result of multiplying (i) the payment the Executive would have received with respect to such awards, based on the Company's overall performance under the Plan during the applicable performance
period through the end of the fiscal year in which the termination of the Executive's employment occurs by (ii) a fraction, the numerator of which is the number of days elapsed from the
beginning of the performance period for such performance awards to the date of the Executive termination of employment and the denominator of which is the total number of calendar days in the
performance period; provided, however, that if the Company terminates the Period of Employment without
Cause or the Executive terminates the Period of Employment for Good Reason at any time during the first three (3) years of the Period of Employment, then as illustrated in Annex A,
(i) in lieu of the pro rata vesting described above, the Executive shall be entitled only to full vesting of his initial performance award under the Company's 2004 IDS Incentive Plan,
(ii) the amount payable to the Executive under such award shall be equal to three (3) times the amount otherwise payable under such award based on the Company's actual performance under
the Plan during the applicable performance period, which amount shall be payable, if at all, under the terms of the Plan, and such award shall be no greater than three (3) times the amount of
the award that would have been payable at one hundred percent (100%) of target and (iii) any other awards under the Company's 2004 IDS Incentive Plan will be forfeited;  provided, further, that, if no award is granted under the 2004 IDS Incentive Plan, then the Company will
work in good faith to develop and grant to the Executive a long-term incentive award with substantially the same potential payout to the Executive as the currently contemplated initial
performance award grant under the 2004 IDS Incentive Plan.

Notwithstanding the foregoing, if the Executive's employment is terminated by the Company without Cause during the first year of the Period of Employment, the Company will pay to the Executive a pro
rata amount of the sum to be paid under the first proviso of this clause (c)(iii). The pro rata amount shall be calculated by multiplying the target amount potentially payable under such
provision by a fraction, the numerator of which is the number of full and partial fiscal quarters that the Executive was employed prior to the date of the termination of employment and the denominator
of which is twelve (12). Payment of the pro rated amount under this paragraph will be paid within ninety (90) days after the date of termination. When the final amount to be paid under
clause (c)(iii) is determined, the payment of such final amount shall be reduced by any payment made under this paragraph. Additionally, no payment of the pro rata amount described in
this paragraph shall be made unless the Company has made payment of (a) all of its interest payment obligations on its then outstanding debt and (a) a dividend payment to shareholders of
record for each fiscal quarter of the Period of Employment through the date of termination of the Executive. 

5

 

        (iv)  continuation
of the Executive's group health insurance, dental insurance, vision insurance, long-term disability insurance and life insurance with respect
to Executive and his dependents for the greater of (i) the period provided pursuant to the terms of the plan or (ii) if the coverage or insurance is subject to Consolidated Omnibus
Budget Reconciliation Act of 1985 ("COBRA"), the COBRA continuation period. In any case, for the eighteen (18) month period immediately following the termination of the Executive's employment
(and only for such period), the costs of such continuation shall be shared by the Company and the Executive in the same proportion as such costs are shared by active employees of the Company.
Notwithstanding the foregoing, in the event the Executive becomes reemployed with another employer and becomes eligible to receive comparable benefits under the employee benefit plans referred to in
the preceding sentence from such employer,
the Executive and the Executive's dependent's shall no longer be entitled to continued participation in the applicable employee benefits plan; and 

        (v)   senior
executive level outplacement services for a period of twelve (12) months provided by an outplacement firm selected by the Executive and approved by the
Company (such approval not to be unreasonably withheld) and paid for by the Company. 

        (d)    Termination by Executive without Good Reason; Termination by the Company for Cause.    

        The
Executive shall have the right, upon sixty (60) days' prior written notice to the Company, to terminate the Period of Employment without Good Reason. The Company may terminate
the Period of Employment for Cause at any time. Notwithstanding the foregoing, the Company shall not be deemed to have terminated the Period of Employment for Cause unless (i) the Company gives
written notice to the Executive stating in reasonable detail the events which constitute Cause, (ii) such notice is given within the later of (x) thirty (30) days of the
occurrence of such events or (y) the date the Company knows of the event constituting Cause and, (iii) if the Board determines, in its sole discretion, that such failure or material
breach is reasonably susceptible to cure, the Executive does not effect a cure within thirty (30) days after the receipt of the written notice referred to in clause (i) from the Company.
If the Executive should terminate the Period of Employment without Good Reason or the Company should terminate the Period of Employment for Cause, the Executive shall be entitled under this Agreement
to his Accrued Benefits. 

        The
exercise by the Company of its right to terminate the Executive's employment for Cause shall not abrogate the rights or remedies of the Company in respect of the circumstances giving
rise to such termination. 

        (e)    Termination for Good Reason.    

        The
Executive may terminate the Period of Employment for Good Reason. If the Executive should terminate the Period of Employment for Good Reason prior to a Change in Control or more than
eighteen (18) months after a Change in Control, the Executive shall be entitled to his Accrued Benefits. In addition, provided that the Executive executes the mutual release and
non-disparagement agreement referred to in paragraph (h) of this Section the Executive will be entitled to the separation payments delineated in
paragraph (c)(i)-(v) of this Section 7. 

        (f)    Expiration of Period of Employment.    

        If
the Period of Employment ends due to the expiration thereof as a result of notice by the Company not to extend the Period of Employment in accordance with Section 2, the end of
the Period of Employment shall constitute and be considered a termination without Cause pursuant to paragraph (c) of this Section and shall entitle the Executive to his Accrued Benefits and the
separation payments delineated in paragraph (c)(i)-(v) of this Section 7. 

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        (g)    Termination Before or After a Change in Control.    

        If
within eighteen (18) months after a Change in Control, the Company should terminate the Period of Employment without Cause or the Executive should terminate the Period of
Employment for Good Reason, the Executive shall be entitled to the same separation payments and benefits as provided under paragraph (c) of this Section 7, subject to the following
modifications: 

        (i)    the
severance compensation referred to in clause (i) of paragraph (c) shall be paid in a lump sum within thirty (30) days following the Executive's
termination of employment; 

        (ii)   the
pro rata bonus referred to in clause (ii) of paragraph (c) shall (x) be paid within thirty
(30) days following the Executive's termination of employment and (y) be based on the Executive's target bonus under the Company's Annual Incentive Plan or other annual bonus plan for
the fiscal year in which the Executive's termination of employment occurs; and 

        (iii)  the
pro rata or full vesting, as applicable, in unvested performance award under the Company's 2004 IDS Incentive Plan
referred to in clause (iii) of paragraph (c) shall (x) be paid within thirty (30) days following the Executive's termination of employment and (y) be based on target
under the terms of the Plan and such awards; and 

        (iv)  if
the Executive incurs an excise tax imposed on "excess parachutes payments" under Internal Revenue Code Section 4999, as defined in Code Section 280G,
on account of any amount paid or payable to, or for the benefit of, the Executive by the Company or its stockholders or affiliates in respect of obligations of the Company, in each case, in respect of
this Agreement or any of the Company's incentive and benefit plans, then the Company shall pay the Executive an amount equal to the sum of (x) the excise taxes payable on such excess parachutes
payments, plus (y) an additional amount such that after payment of all taxes on such additional amount there remains a balance sufficient to pay taxes actually due and payable on the tax
referred to in clause (x). 

        Amounts
shall be payable under this paragraph (g) if (i) there is a Change in Control at a time when the Executive is employed by the Company or (ii) notwithstanding
anything in the above to the contrary, such termination occurs prior to a Change in Control and it is reasonably demonstrated by the Executive that such termination of employment (x) was at the
request of a third party who has taken steps reasonably calculated to effect a Change in Control or (y) otherwise arose in connection with or in anticipation of a Change in Control. 

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        (h)    Definitions.    

        For
purposes of this Agreement: 

        (i)    "Cause" shall mean: the refusal or continued willful failure by the Executive to perform substantially his duties with
the Company (other than any failure resulting from incapacity due to physical or mental illness) after a demand for substantial performance is delivered to the Executive by the Company which
identifies in reasonable detail the manner in which the Executive has not substantially performed his duties; engaging in illegal conduct or gross misconduct which causes financial or reputational
harm to the Company; habitual abuse of narcotics or alcohol; material breach of any written policy of Company or a subsidiary, including the Company's Code of Business Conduct and Ethics; fraud or
material dishonesty in connection with the business of Company or a subsidiary; any material breach by the Executive of one or more of the covenants contained in Section 8 or 9 hereof; and any
violation of a statutory or common law duty of loyalty to the Company or any of its subsidiaries. For purposes of this definition, acts or omissions of the Executive shall not be considered "willful"
unless done or omitted by the Executive (A) intentionally or not in good faith and (B) without the reasonable belief that the Executive's action or omission was consistent with the
direction of the Board, and shall not include failure to act resulting from incapacity due to physical or mental impairment. 

        (ii)   "Change in Control" shall mean: 

        (1)   acquisition
by any individual, entity or group (a "Person"), including any "person" within the meaning of Section 13(d)(3) or 14(d)(2) of the Securities Exchange
Act of 1934, as amended (the "Exchange Act"), of beneficial ownership within the meaning of Rule 13d-3 promulgated under the Exchange Act, of more than fifty percent (50%) of either
(x) the then outstanding shares of common stock of the Company (the "Outstanding Common Stock") or (y) the combined voting power of the then outstanding securities of the Company
entitled to vote generally in the election of directors (the "Outstanding Voting Securities"); excluding, however, the following (A) any acquisition directly from the Company, if a majority of
the Incumbent Board (as such term is defined below) approve a resolution expressly providing that such acquisition does not constitute a Change in Control under this clause (A), (excluding any
acquisition resulting from the exercise of an exercise, conversion or exchange privilege unless the security being so exercised, converted or exchanged was acquired directly from the Company),
(B) any acquisition by the Company, or a corporation controlled by the Company, (C) any acquisition by an employee benefit plan (or related trust) sponsored or maintained by the Company
or any corporation controlled by the Company, (D) any acquisition by an underwriter temporarily holding securities pursuant to an offering of such securities, or (E) any acquisition by
any corporation pursuant to a transaction that complies with clauses (x), (y) and (z) of subsection (3) of this definition; provided further, that for purposes of
clause (B), if any Person other than the Company or any employee benefit plan (or related trust) sponsored or maintained by the Company or any corporation controlled by the Company) shall
become the beneficial owner within the meaning of Rule 13d-3 promulgated under the Exchange Act (the "Beneficial Owner") of more than fifty percent (50%) of the Outstanding Common
Stock or of the Outstanding Voting Securities by reason of an acquisition by the Company, and such Person shall, after such acquisition by the Company, become the Beneficial Owner of any additional
shares of the Outstanding Common Stock or any additional Outstanding Voting Securities and such Beneficial Ownership is publicly announced, such additional Beneficial Ownership shall constitute a
Change in Control; 

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        (2)   individuals
who, as of the date of this Agreement, constitute the Board (the "Incumbent Board") cease for any reason to
constitute at least a majority of such Board; provided that any individual who becomes a director of the Company subsequent to the date of this Agreement, whose election, or nomination for election by
the Company's stockholders, was approved by the vote of at least a majority of the directors then comprising the Incumbent Board shall be deemed a member of the Incumbent Board; and provided further,
that any individual who was initially elected as a director of the Company as a result of an actual or threatened election contest, as such terms are used in Rule 14a-11 of
Regulation 14A promulgated under the Exchange Act, or any other actual or threatened solicitation of proxies or consents by or on behalf of any Person other than the Board shall not be deemed a
member of the Incumbent Board; 

        (3)   consummation
of a reorganization, merger or consolidation or sale or other disposition of all or substantially all of the assets of the Company (a
"Corporate Transaction"); excluding, however, a Corporate Transaction pursuant to which (x) all or substantially all of the individual or
entities who are the Beneficial Owners, respectively, of the Outstanding Common Stock and the Outstanding Voting Securities immediately prior to such Corporate Transaction will beneficially own within
the meaning of Rule 13d-3 promulgated under the Exchange Act ("Beneficially Own") directly or indirectly, more than fifty percent (50%) of, respectively, the outstanding shares of
common stock, and the combined voting power of the outstanding securities entitled to vote generally in the election of
directors, as the case may be, of the corporation resulting from such Corporate Transaction (including, without limitation, a corporation that as a result of such transaction owns all or substantially
all of the outstanding stock of the Company or all or substantially all of the Company's assets either directly or indirectly) in substantially the same proportions relative to each other as their
ownership, immediately prior to such Corporate Transaction, of the Outstanding Common Stock and the Outstanding Voting Securities, as the case may be, (y) (1) no Person (other than the Company
or a corporation controlled by the Company, any employee benefit plan (or related trust) sponsored or maintained by the Company or any corporation controlled by the Company, the corporation resulting
from such Corporate Transaction, or any Person that Beneficially Owned, immediately prior to such Corporation Transaction, directly or indirectly, more than fifty percent (50%) of the Outstanding
Common Stock or the Outstanding Voting Securities, as the case may be) will Beneficially Own, directly or indirectly, more than fifty percent (50%) of, respectively, the outstanding shares of common
stock of the corporation resulting from such Corporate Transaction or the combined voting power of the outstanding securities of such corporation entitled to vote generally in the election of
directors and (2) individuals who were members of the Incumbent Board at the time of the Board's approval of the execution of the initial agreement providing for such Corporate Transaction will
constitute at least a majority of the members of the board of directors of the corporation resulting from such Corporate Transaction; or (z) consummation of a plan of complete liquidation or
dissolution of the Company. 

        For
purposes of clarification, the initial public offering of the income deposit securities of Merisant Worldwide, Inc. ("Parent") shall not be a "change of control". 

        (iii)  "Disability" shall mean the inability of Executive for a period of 120 consecutive days or 180 days in any
twelve (12) month period to render substantially the services required of Executive under this Agreement by reason of mental or physical impairment, whether resulting from illness, accident or
otherwise. 

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        (iv)  "Good Reason" shall mean the occurrence of any of the following without the Executive's express written consent:
(i) a reduction by the Company in Executive's base salary or target bonus opportunity as in effect on the date of this Agreement or, in the event of a Change in Control, as in effect
immediately prior to the Change in Control, it being understood that a change in the performance criteria applicable under any bonus plan (provided such change is not applicable solely to the
Executive), including the 2004 Annual Incentive Plan, shall not be Good Reason hereunder; (ii) the Company's failure to keep in effect retirement, health and welfare benefits plans, and
executive compensation plans under which Executive is eligible to receive benefits substantially similar in value in the aggregate to the benefits Executive is eligible to receive under such plans as
of the date of this Agreement or, in the event of a Change in Control, the day prior to the effective date of the Change in Control, it being understood that a change in the performance criteria
(provided such change is not applicable solely to the Executive) applicable for awards under any incentive or bonus plan, including the 2004 IDS Incentive Plan and the 2004 Annual Incentive Plan,
shall not be Good Reason hereunder, (iii) the Company's requiring Executive to be based anywhere more than fifty (50) miles from where Executive's principal place of employment is
located on the date of this Agreement; (iv) a change in the duties or reporting responsibilities of Executive that is inconsistent in any substantial adverse respect
with Executive's positions, duties or responsibilities as in effect on the effective date of this Agreement or, in the event of a Change in Control, immediately prior to the Change in Control
(including any material adverse diminution of such duties or responsibilities); provided, however, that
Good Reason shall not be deemed to occur upon a change in duties or responsibilities that is solely and directly a result of the Company no longer being a publicly traded entity and does not involve
any other event set forth in this paragraph; and (v) failure by Company to obtain a satisfactory agreement from any Successor (as defined in Section 10) to assume and agree to perform
this Agreement as provided in Section 10. Notwithstanding the foregoing, the Executive shall not be deemed to have terminated the Period of Employment for Good Reason unless the Executive gives
written notice to the Company stating in reasonable detail the events which constitute Good Reason, such notice to be given within the later of (i) thirty (30) days of the occurrence of
such event or (ii) the date the Executive knows of the event constituting Good Reason and, if such failure or breach is reasonably susceptible to cure, the Company does not effect a cure within
such thirty (30) day period. 

        (i)    Mutual Release and Non-Disparagement Agreement.    

        As
a condition of the receipt of the separation payments and benefits under paragraphs (c), (e), (f) and (g) of this Section, the Executive must execute a separation
agreement, in form and substance reasonably satisfactory to the Company and the Executive, containing provisions under which the parties (i) release each other, including the Company, its
subsidiaries and the officers, employees and agents of Company and its subsidiaries, from all liability arising out of, or in connection with Executive's employment and termination of employment with
the Company and (ii) agree not at any time to publicly denigrate, ridicule or intentionally criticize each other including, without limitation, by way of news interviews or the expression of
personal views, opinions or judgments to the news media; provided, however, that nothing herein shall
prohibit the Company or Executive from making disclosure reasonably required under the federal securities laws and the rules of the Securities and Exchange Commission promulgated thereunder and the
rules of any stock exchange or national securities market on which the Company's securities are traded. If an arbitrator determines that the Executive has materially breached the terms of such
separation agreement, the Company may immediately cease all payments to the Executive under this Agreement, may seek recovery of payments received by the Executive under this Agreement and shall be
entitled to monetary damages and an injunction, restraining order or other equitable relief restraining any such material breach. If an arbitrator determines that the Company, its 

10

 

subsidiaries
or the officers, employees and agents of the Company have materially breached the terms of such separation agreement, the Executive shall be entitled to monetary damages and an
injunction, restraining order or other equitable relief restraining any such material breach. 

        (j)    No Mitigation.    

        Upon
termination of the Period of Employment, the Executive shall be under no obligation to seek other employment or otherwise mitigate the obligations of the Company under this
Agreement.
Amounts due to the Executive under this Agreement shall not be subject to offset by the Company for any claims the Company may have against the Executive, unless otherwise specifically agreed to in
writing by the Executive. 

        8.    Confidential Information    

        The
Executive reaffirms and agrees that at all times during the Period of Employment and thereafter the Executive will comply with the terms of the Confidentiality Agreement attached as  Exhibit A
hereto. 

        9.    Non-competition and Non-solicitation Agreement.    

        (a)    Non-Compete.    

        Without
the consent in writing of the Board, during the Period of Employment and for the period of (x) twelve (12) months following termination of employment for any reason
other than those specified in clause (y) and (y) eighteen (18) months following termination of employment by the Company without Cause or by the Executive for Good Reason, the
Executive will not permit the Executive's name to be used by, or engage in, or carry on, directly or indirectly, either for the Executive or as a member of a partnership or as a stockholder, member,
manager, investor, officer or director of a corporation, limited liability company or similar entity or as an employee, agent, associate or consultant of any person, partnership, corporation, limited
liability company or similar entity, any business in competition with the business carried on by the Company or any of its subsidiaries within the geographical areas in which the Company or its
subsidiaries are conducting their business operations or providing services as of the date of the Executive's termination of employment (a "Competitive Enterprise"). The names of the Competitive
Enterprises as of the date of this Agreement are set forth on Exhibit B. The Company shall furnish the Executive with an updated Exhibit B
at least annually, provided, however, that in no event shall the number of Competitive Enterprises exceed [ten (10)] such Competitive Enterprises. Notwithstanding the preceding
sentence, the Executive shall not be prohibited from owning less than five percent (5%) of the equity of any publicly traded entity. 

        (b)    Non-Solicit.    

        Without
the consent in writing of the Board (which consent shall be in the sole discretion of the Board), during the Period of Employment, and for the period of (x) twelve
(12) months following termination of employment for any reason other than those specified in clause (y) and (y) twenty-four (24) months following termination of
employment by the Company without Cause or by the Executive for Good Reason, the Executive shall not, in any manner, directly or indirectly (without the prior written consent of the Company):
(i) Solicit any Customer to transact business with a Competitive Enterprise or to reduce or refrain from doing any business with the Company, (ii) transact business with any Customer
that would cause the Executive to be a Competitive Enterprise, (iii) interfere with or damage any relationship between the Company and a Customer or (iv) Solicit anyone who is then an
executive of the Company (or who was an executive of the Company on the date of the Executive's termination of employment or within the prior twelve (12) months) to resign from the Company or
to apply for or accept employment with any other business or enterprise. 

11

 

        For
purposes of this Agreement, (i) a "Customer" means any customer or prospective customer of the Company or its subsidiaries to
whom the Executive provided services, or for whom the Executive transacted business, or whose identity became known to the Executive in connection with the Executive's relationship or employment with
the Company or its subsidiaries, and (ii) "Solicit" means any direct or indirect communication of any kind, regardless of who initiates it, that
in any invites, advises, encourages or requests any person to take or refrain from taking any action. 

        (c)    Effect of Material Breach.    

        In
the event the Executive materially breaches the provisions of paragraphs (a) or (b) of this Section 9, the Company may immediately cease all payments to the
Executive under this Agreement, may seek recovery of payments received by the Executive under this Agreement and shall be entitled to seek an injunction, restraining order or other equitable relief
restraining any such material breach, and monetary damages for such material breach; provided, however,
that nothing in the preceding shall prohibit or otherwise impact the Executive's right or ability to dispute that a material breach has occurred. 

        10.    Successor of Company.    

        The
Company will require any Successor to expressly assume and agree, by an agreement in form and substance satisfactory to the Executive, to perform this Agreement in the same manner
and to the same extent that the Company would be required to perform if no such succession had taken place. Failure of the Company to obtain such assent at least five business days prior to the time a
person becomes a Successor (or if the Company does not have at least five business days after having notice that a person may become a Successor, within three business days after having notice that
such person
may become or has become a Successor) shall constitute Good Reason and, if a Change in Control of the Company has occurred or thereafter occurs, shall entitle the Executive to the benefits provided in
paragraph (c) of Section 7. For purposes of this Agreement, "Successor" shall mean any person that purchases all or substantially all of the assets of the Company or obtains or succeeds
to, or has the practical ability to control (either immediately or with the passage of time), the Company's business directly, by merger or consolidation, or indirectly, by purchase of voting
securities or otherwise. 

        11.    Resolution of Disputes.    

        Any
dispute or controversy arising under or in connection with Executive's entitlements under this Agreement shall be settled exclusively by arbitration in Chicago, Illinois by one
arbitrator in accordance with the National Rules For The Resolution of Employment Disputes of the American Arbitration Association then in effect. Judgment may be entered on the arbitrators' award in
any court having jurisdiction. The expenses of arbitration and reimbursement of the prevailing party's reasonable legal fees, costs and expenses shall be as determined by the arbitrator in the
arbitrator's sole discretion. 

        12.    Legal Fees.    

        Notwithstanding
Section 11 hereof to the contrary, Company shall reimburse the Executive for all reasonable legal costs and fees and related expenses incurred by Executive seeking
to obtain or enforce any payment, benefit or right provided by this Agreement if the Executive's claim is substantially upheld by a court or an arbitration panel. 

        13.    Governing Law.    

        This
Agreement is governed by and is to be construed and enforced in accordance with the laws of the State of Illinois without reference to rules relating to conflicts of law. If under
such law, any portion of this Agreement is at any time deemed to be in conflict with any applicable statute, rule, regulation or ordinance, such portion shall be deemed to be modified or altered to
conform thereto or, if that is not possible, to be omitted from this Agreement; the invalidity of any such portion shall not affect the force, effect and validity of the remaining portion hereof. 

12

 

        14.    Notices.    

        All
notices and other communications required or permitted hereunder shall be in writing and shall be deemed given when (a) delivered personally or by overnight courier to the
following address of the other party hereto (or such other address for such party as shall be specified by notice given pursuant to this Section) or (b) sent by facsimile to the following
facsimile number of the other party hereto (or such other facsimile number for such party as shall be specified by notice given pursuant to this Section), with the confirmatory copy delivered by
overnight courier to the address of such party pursuant to this Section 13: 

	(a)
	Executive,
to:

Paul R. Block

3257 North Street Fairfield,

Connecticut 06824

	(b)
	Company,
to:

Merisant Company

10 S. Riverside Plaza

Suite 850

Chicago, Illinois 60606

Attention: General Counsel

Facsimile No. 312-840-5347 

        15.    Miscellaneous.    

        (a)    Entire Agreement.    

        This
Agreement, any attachments hereto, the employee benefit plans referenced herein and any agreements thereunder and the Indemnification Agreement existing as of the date hereof
between the Company and the Executive constitute the entire understanding between the Company and the Executive relating to the employment of the Executive by the Company and supersede and cancel all
prior written and oral agreements and understandings with respect to the subject matter of this Agreement. In the event of any inconsistency between this Agreement and any other agreement or document
referred to herein, the terms of this Agreement shall govern. This Agreement may be amended but only by a subsequent written agreement of the parties. This Agreement shall be binding upon and shall
inure to the benefit of the Executive, the Executive's heirs, executors, administrators and beneficiaries, and the Company and its successors. This Agreement may not be assigned by one party without
the express prior written consent of the other party; provided, however, that the Company may assign its rights and obligations hereunder to Parent and from and after the effective time of such
assignment the "Company" as used hereunder shall mean Parent. 

        (b)    Severability.    

        Whenever
possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Agreement is held
to be invalid, illegal or unenforceable in any respect under applicable law or rule in any jurisdiction, such invalidity, illegality or unenforceability shall not affect the validity, legality or
enforceability of any other provision of this Agreement or the validity, legality or enforceability of such provision in any other jurisdiction, but this Agreement shall be reformed, construed and
enforced in such jurisdiction as if such invalid, illegal or unenforceable provision had never been contained herein. 

        (c)    Withholding Taxes.    

        All
amounts payable to the Executive under this Agreement shall be subject to applicable withholding of income, wage and other taxes if required by applicable law. 

13

 

        (d)    Survival.    

        Sections
7, 8, 9, 10, 11, 12, 13, 14 and 15 of this Agreement shall survive and continue in full force and effect in accordance with their respective terms, notwithstanding any
termination of the Period of Employment and/or this Agreement. 

        (e)    Fees.    

        The
Company shall pay the legal fees incurred by the Executive incurred in connection with the preparation and negotiation of this Agreement up to a maximum of $15,000 promptly after
receipt of reasonably detailed invoice(s) relating thereto. 

        (f)    Counterparts.    

        This
Agreement may be executed in two (2) counterparts, each of which shall be deemed to be an original and both of which together shall constitute one and the same instrument. 

        (g)    Construction.    

        The
parties acknowledge that this Agreement is the result of arm's-length negotiations between sophisticated parties each afforded representation by legal counsel. Each and every
provision of this Agreement shall be construed as though both parties participated equally in the drafting of same, and any rule of construction that a document shall be construed against the drafting
party shall not be applicable to this Agreement. 

14

 

        IN
WITNESS WHEREOF, the parties hereto have executed this Agreement as of the year and day first above written. 

	

 	
 	

MERISANT COMPANY
	

 	
 	

By:	

/s/  ETIENNE J. VEBER      

	

 	
 	

By:	

/s/  PAUL R. BLOCK      
 Paul R. Block

15

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Exhibit 10.22

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