Document:

Exhibit 10.1

Portions of this Exhibit have been omitted pursuant to a request for
confidential treatment filed with the Securities and Exchange Commission. The
omissions have been indicated by asterisks ("*****"), and the omitted text has
been filed separately with the Securities & Exchange Commission.

Warner Publisher Services

Sports Illustrated Building, 135 West 50th Street, New York, New York 10020-1201

This agreement dated as of May 4, 2004 between Warner Publisher Services Inc.,
a New York corporation (herein called "Warner") and Playboy Enterprises, Inc., a
Delaware corporation (herein called "Publisher").

                                   WITNESSETH:

In consideration of the premises and of the mutual covenants and agreements
herein set forth, the parties hereto hereby agree as follows:

1.    Definitions

      As used in this agreement, the following terms shall have the following
      respective meanings:

      a.    "Publication(s)" shall mean the English language United States
            edition of PLAYBOY Magazine, all PLAYBOY denominated magazine
            titles, including PLAYBOY Specials, PLAYBOY Presents, PLAYBOY
            Lingerie, PLAYBOY Private Collection and one-shots (as that term is
            generally understood in the publishing industry) and PLAYBOY
            newsstand version wall and desk calendars.

      b.    "Territory" shall mean the United States, its territories and
            possessions and Canada.

      c.    "Printer's Completion Notice" shall mean a notice delivered to
            Warner and executed by the traffic manger or shipping manager of the
            printer of each issue of the Publication(s) specifying the number of
            copies of the Publication(s) shipped in accordance with Warner's
            instructions.

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      d.    "Net Sales" shall mean, with respect to each issue of the
            Publication(s), the number of copies of the Publication(s) specified
            in each Printer's Completion Notice (as the same may be modified or
            amended by additional information furnished by the printer or
            Publisher) less the number of copies of that issue of the
            Publication(s) returned to Warner pursuant to the provisions of
            paragraph 8.

      e.    "Cover Price" shall mean the suggested retail selling price of the
            Publication(s) (as specified by Publisher on the cover of each copy
            thereof), as the same may be increased or decreased by Publisher
            during the term of this agreement.

      f.    *****

      h.    "Wholesaler Discount" shall mean the discount off the Cover Price
            set by Publisher at which Warner bills wholesalers for copies of the
            Publication(s).

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      i.    "Gross Billings" shall mean the Cover Price, less the Wholesaler
            Discount, multiplied by the number of copies of the Publication(s)
            specified on a Printer's Completion Notice and less Warner's
            Commission with respect to such number of copies.

      j.    "Final Billings" shall mean the Cover Price, less the Wholesaler
            Discount, multiplied by the Net Sales and less Warner's Commission.

      k.    "On-Sale Date" shall mean the date (designated by Publisher) on
            which each issue of the Publication(s) is to be placed for initial
            sale at retail outlets.

      l.    "Off-Sale Date" shall mean the date (designated by Publisher) for
            recall of issues of the Publication(s) from sale at retail outlets.

      m.    (i)   *****

            (ii)  Notwithstanding any termination of the Term, this agreement
                  shall continue in full force and effect after the termination
                  date for the purposes, and only for the purposes, of
                  distributing the last issue of the Publication(s) and of
                  handling and crediting returns of unsold copies and making
                  payments, adjustments and credits, with respect to such
                  termination date, until the same are completed, made and
                  settled.

            (iii) Publisher shall send Warner written notice of termination at
                  least forty-five (45) days prior to the end of the Term (the
                  "Notice Date"). Warner shall have the right, upon the Notice
                  Date, to suspend any further payments to Publisher relating to
                  the Publication(s) in an amount not to exceed the total of (A)
                  the "Overdraft" (as hereinafter defined) as reported on the
                  last payment statement issued to Publisher pursuant to
                  subparagraph 7.h. prior to the Notice Date and (B) the
                  Overdraft as calculated by Warner based upon the sales
                  performance statement

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                  last issued to Publisher pursuant to subparagraph 7.g. prior
                  to the Notice Date. The total amount of the Overdrafts as
                  calculated in accordance with (A) and (B) above, shall be
                  recalculated for each payment and sales performance statement
                  thereafter issued to Publisher until the parties are able to
                  effect a final settlement hereunder, provided, however, the
                  parties shall, in the event of such termination, effect final
                  settlement hereunder not later than one hundred fifty (150)
                  days after the Off-Sale Date of the last issue of PLAYBOY
                  Magazine, flat or special, and not later than one hundred
                  eighty (180) days after the Off-Sale Date of the last calendar
                  distributed by Warner hereunder.

            (iv)  The termination provisions set forth in this subparagraph
                  1.m., including the settling of accounts and suspension of
                  payments, shall be applicable to any termination of this
                  agreement, including any termination pursuant to subparagraphs
                  14.b., 14.c. and 24. hereof.

2.    Rights Granted

      a.    Publisher hereby agrees to grant, and does hereby grant, to Warner
            for the Term of this agreement and throughout the Territory, the
            exclusive right to sell and distribute the Publication(s).

      b.    The provisions of subparagraph 2.a. shall not apply to:

            (i)   copies of the Publication(s) furnished by Publisher to
                  subscribers or to Publisher's internal operations and other
                  miscellaneous cash sales.

            (ii)  Publications, whether in magazine or pamphlet form, prepared
                  by Publisher for third parties and not distributed in the
                  normal channels of the magazine distribution industry.

      c.    Anything in this agreement to the contrary notwithstanding,
            Publisher shall have the right to service retailers with
            Publication(s), either directly or through national jobbers,
            wholesalers and jobbers, should Warner refuse to do so, subject to
            the following conditions:

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            (i)   For any new retailer account (retail stores not serviced by
                  Warner's wholesale distributors), Publisher, to the extent it
                  is not prohibited from doing so, shall supply Warner with a
                  list of such accounts and shall allow Warner to submit a
                  proposal to compete for such business on a competitive service
                  and cost basis.

            (ii)  If Publisher shall be unable to reach an agreement with Warner
                  with respect to the servicing of any such new retailer
                  accounts, Publisher shall not grant the right to service any
                  such accounts to any third party on terms equal to or less
                  favorable than those offered by Warner, and shall give Warner
                  the opportunity to acquire said rights on the best terms
                  offered to Publisher by any third party [such matching right
                  to apply whether or not Warner submits a proposal as set forth
                  in paragraph 2.c.(i) above]. Warner shall have two (2)
                  business days after notice from Publisher to make a proposal
                  which meets or exceeds such third party terms. If Warner and
                  Publisher agree that Warner shall acquire said rights, then
                  any such account shall be serviced by Warner pursuant to the
                  terms hereof, except as such terms may be expressly modified
                  or replaced in a fully executed written amendment hereto. In
                  the event that Warner cannot, does not or will not meet such
                  third party terms, Publisher may grant such rights to the
                  third party, but in no event may Publisher grant such rights
                  to Curtis Circulation Co., Comag, Kable News Co., Inc., or a
                  current subsidiary or current affiliate of any such companies,
                  unless no other means of distribution are available.

            (iii) For retail accounts that wholesaler(s) refuse to serve, or
                  retail accounts that refuse service from wholesaler(s),
                  Publisher, if it chooses to award the service of such
                  business, shall award such service on the same basis as set
                  forth in subparagraphs 2.c.(i) and 2.c.(ii) above, except as
                  provided otherwise in paragraph 23.

            (iv)  Publisher shall not be obligated to maintain the publication
                  of any of the Publication(s). Publisher

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                  shall have the sole discretion to determine the frequency of
                  any of the Publication(s).

            (v)   In the event Publisher decides to distribute PLAYBOY
                  denominated non-magazine products through I.D. wholesalers, it
                  will first negotiate with Warner for such rights. If within
                  thirty (30) days after notice from Publisher that Publisher
                  desires such distribution, Publisher and Warner have not
                  concluded an agreement, it will be conclusively presumed that
                  the parties cannot reach an agreement and Publisher will be
                  free to pursue such distribution free from obligation or
                  liability to Warner on the condition that if Publisher grants
                  such distribution rights it will be on terms more favorable to
                  Publisher than the terms offered by Warner.

3.    The Publisher Agrees

      a.    That upon receipt from Warner of the lists of wholesale distributors
            to whom copies of the Publication(s) are to be shipped and the
            number of copies, Publisher shall cause to be shipped such
            designated number of copies in accordance with said lists and shall
            cause to be shipped as far enough in advance of the On-Sale Date of
            the respective issues of the Publication(s) as will enable
            distribution to and by wholesale distributors by the On-Sale Dates.
            Publisher shall pay all transportation charges relating to the
            shipment of the Publication(s) to wholesale distributors as
            aforesaid, provided that if Publisher shall so request, Warner shall
            advance such transportation charges, which transportation charges
            shall be recovered by Warner as provided in subparagraph 9.b.(iv)
            hereof.

      b.    That Warner may deduct from the payments due Publisher, as provided
            in subparagraph 9.b.(ii) hereof, amounts attributable to any and all
            copies of the Publication(s) lost or damaged in shipment to
            wholesale distributors. Subject to the provisions of paragraph 16.
            hereof, all such loss or damage adjustments made by Warner for the
            benefit of said wholesale distributors shall be conclusive on the
            question of loss and/or damage, approved by Publisher and binding
            upon Publisher.

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      c.    That Warner shall allow wholesale distributors the privilege of
            returning all unsold copies of the Publication(s) and receiving
            credit at the rate charged therefor, in accordance with the terms,
            conditions and limitations of paragraph 8. hereof.

      d.    *****

      e.    To follow Warner's "Terms for Access to Information Systems"
            attached as Annex B hereto.

      f.    That if Warner incurs any expenses hereunder on behalf of Publisher
            or the Publications for retail display payments, rack charges,
            shortages, freight, re-ship allowances, or other handling charges,
            then Warner may recover, pursuant to subdivision 9(b)(vii) hereof,
            any or all such expenses from any advances and/or payments due or
            becoming due to Publisher, or, at its option, may require Publisher
            to reimburse Warner by check within 30 days following Warner's
            request therefor.

      g.    To provide Warner, on a timely basis, with notice of all financial
            arrangements, whether written or oral, that Publisher agrees to with
            a wholesaler.

      h.    To grant Warner a non-exclusive license to use any logo, trademark
            or tradename owned by Publisher for sales and marketing purposes
            pursuant to this agreement subject to Publisher's prior approval.

4.    Billings and Collections

      Publisher hereby grants and assigns to Warner a continuing security
      interest in and to all sums which may be paid or are payable to Warner by
      wholesalers or other parties as Gross Billings, Final Billings or
      otherwise in connection with the exercise by Warner of its rights pursuant
      to this agreement.

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      Warner shall not be obligated to segregate any of the aforesaid sums from
      any of its other funds, or to pay any interest thereon to Publisher (other
      than as may be awarded to Publisher in the event of non-payment or late
      payment of such amounts by Warner), and Warner shall not be considered a
      trustee, pledgeholder or fiduciary of Publisher as to such collected
      funds.

5.    Retail Display Allowance

      a.    Warner shall perform the work of receiving and collating information
            from retail magazine dealers and issuing payments on behalf of
            Publisher to them for amounts due to them under retail or checkout
            display allowance ("RDA") programs conducted by the Publisher in
            reference to the Publication(s) as previously authorized by
            Publisher in writing for each retail outlet. Such payment to such
            dealers for retail or checkout display allowances shall be charged
            to the Publisher's account and recovered and received by Warner as
            provided in subparagraph 9.b.(iii) hereof. Warner will perform such
            services pursuant to the terms and conditions of the Publisher's RDA
            contracts on a timely basis and will make such payments to such
            dealers on not less than a calendar quarterly basis.

      b.    *****

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      c.    Publisher, on not less than four (4) months prior written notice to
            Warner to the claim form mail date for the final RDA quarter to be
            administered by Warner, shall have the right to perform the work
            related to and to administer its RDA program or use the services of
            a third party to perform such work. In which case the payments to be
            made under subparagraph 5.b.(i) will continue for four (4) months
            after mailing of the claim forms for the final Warner administered
            RDA quarter, but will in no event exceed eight (8) monthly payments
            after such notice.

6.    *****

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7.    Warner Agrees

      a.    To furnish shipping instructions and addressed labels to Publisher a
            reasonable time prior to the shipping date for distribution of the
            Publication(s).

      b.    To bill and collect from wholesale distributors for Warner's own
            account and to designate wholesale distributors and other customers.

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      c.    To pay to Publisher the sums specified in paragraph 9.

      d.    To in good faith consult fully with Publisher's designated
            representative(s) with respect to the following, it being
            understood, however, that Publisher shall have the final decision
            with respect to such matters:

            (i)   the number of copies of each issue of the Publication(s) to be
                  printed;

            (ii)  the number of copies of each issue of the Publication(s) to be
                  allotted to each wholesale distributor;

            (iii) the advertising and promotion campaign for the Publication(s).

      e.    To designate an employee as the "limited" exclusive Marketing
            Director or Marketing Manager for Publisher's Publication(s) and to
            designate such employee of Warner to work primarily on coordinating
            all distribution relating to Publisher's Publication(s); it being
            understood that such designated employee shall perform such services
            under Warner's direction and control, that the designation of such
            employee shall be in Warner's sole and absolute discretion, that
            Warner shall have the sole right to change the employee so
            designated and that such employee shall be subject to Publisher's
            reasonable right of approval.

            Additional activities for other Publishers or other projects shall
            be assigned under Warner's direction, control and discretion, but
            not to exceed more than twenty percent (20%) of such employee's
            total activities.

      f.    To have Warner's field personnel monitor the sales performance of
            the Publication(s) by wholesale distributors.

      g.    To render to Publisher a sales performance statement for each issue
            of the Publication(s) setting forth, in summary form, the issue
            date, On-Sale Date and Off-Sale Date, number of copies distributed,
            returns received, Net Sales (in both numerical and percentage terms)
            and the sales trend of the Publication(s) by comparing, in numerical
            form, the Net Sales of the issue of the Publication(s) for

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            which such statement is being rendered versus that of the one prior
            issue and the issue of one year previous.

      h.    To render to Publisher a payment statement for each issue of the
            Publication(s) setting forth, in summary form, the appropriate
            calculations pursuant to this agreement.

      i.    Unless modified by Warner's marketing plan as agreed to by
            Publisher, to make annual marketing calls on not less than two
            hundred (200) retailer chains. Results of these marketing calls will
            be reported to Publisher within fourteen days (14) days of the time
            the calls are made.

      j.    That neither Warner nor any person, firm or corporation controlling,
            controlled by or under common control with Warner, shall, during the
            Term hereof, distribute the publication entitled Hustler or
            Penthouse and/or any Hustler or Penthouse denominated products. For
            purposes of this paragraph 7.j., any publication published by the
            publisher of Penthouse or Hustler magazine which bears the name
            "Penthouse" or "Hustler," as applicable, on its cover, shall be
            deemed to be a Penthouse or Hustler denominated publication.

      k.    That Warner shall endeavor to require its wholesalers to promptly
            notify Warner of any censorship claims regarding the Publication(s)
            and Warner agrees to promptly so notify Publisher of such censorship
            claims.

      l.    To use all reasonable efforts to perform the specific distribution
            services set forth in subparagraphs 7.i. and 7.k. above and the
            Circulation Commitments attached as Annex C hereto and made a part
            hereof, some of which services have already been implemented. Upon
            Warner's receipt of a written notice by Publisher of Warner's
            failure to adhere to a particular obligation set forth in
            subparagraphs 7.i. and 7.k. above or Annex C hereto, Warner shall
            immediately commence the cure of any such failure and shall complete
            such cure in accordance with a mutually agreed upon timetable.
            Neither any failure by Warner that is cured in accordance with the
            preceding sentence, nor any such failure by Warner with respect to
            which Publisher does not send Warner a written notice, shall be
            considered a material breach of this agreement.

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8.    Returns

      a.    In determining the sums payable to Publisher, Warner shall be
            entitled to deduct returns of each issue of the Publication(s)
            shipped to Warner from wholesalers located in the United States of
            America and the Dominion of Canada at any time within one hundred
            twenty (120) days of the Off-Sale Date of each Publication(s), but
            as to the last issue of the Publication(s) distributed pursuant to
            this agreement, or any one-shots or special issues which may
            hereafter be published by Publisher and distributed by Warner,
            Warner may accept returns shipped at any time within one hundred
            fifty (150) days of the Off-Sale Date of such issues of the
            Publication(s). The aforesaid one hundred twenty (120) and one
            hundred fifty (150) day periods shall be subject to extension, if
            agreed to by Publisher in advance, by reason of delay or delays in
            mail delivery, "acts of God" or any other cause beyond the
            reasonable control of Warner and shall also be subject to extension
            if Publisher shall consent in writing to such extension.

      b.    Accordingly, in the event Warner shall receive returns of any issue
            of the Publication(s) after final payment of such issue has been
            determined and paid pursuant to subparagraph 9.b. hereof, Warner
            shall be entitled to deduct such return at the rate charged therefor
            from any remittance due Publisher for any later issues (if any) of
            the Publication(s) or, if after termination of this agreement, the
            Publisher shall make prompt payment to Warner upon receipt of
            Warner's statement regarding such returns. It is the intent and
            agreement of the parties that returns of a prior issue can be
            deducted from payments made by Warner to Publisher, but only if such
            returns are received by Warner within one hundred fifty (150) days
            of the Off-Sale Dates of the Publication(s) for which such
            deductions are made.

      c.    Warner may accept returns of unsold copies of the Publication(s) by
            means of front covers, headings, affidavits or electronic
            notification in form satisfactory to Warner. If Publisher shall
            request, in writing, full copy returns, Warner shall use its
            reasonable efforts to obtain same and, in such case, Publisher
            agrees to pay for return transportation and such handling charges as
            are required,

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            provided that if Warner shall be unable to obtain such full copy
            returns from any wholesaler or other customer, Publisher shall have
            the right to require Warner to stop or hold up shipments of the
            Publication(s) and subject to paragraph 16. hereof, same shall be
            accepted by Publisher as conclusive evidence thereof and Warner is
            hereby authorized at its sole cost and expense to destroy any and
            all front covers or headings representing such returns.

9.    *****

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            (i)   All sums advanced to Publisher pursuant to subparagraph 9.a.
                  above;

            (ii)  All loss and damage adjustments made by Warner pursuant to
                  subparagraph 3.c. above;

            (iii) All amounts allowed as retail display allowances and related
                  administrative fees pursuant to paragraph 5.b. above, if
                  applicable;

            (iv)  All transportation charges advanced by Warner pursuant to
                  subparagraph 3.a. above;

            (v)   All uncollectible amounts and other items properly chargeable
                  to Publisher referred to in paragraph 6. above;

            (vi)  The Audit Fee pursuant to paragraph 3.d. above;

            (vii) The following special allowances which may be granted by
                  Warner:

                  I.    With respect to Reshipping Wholesaler Agencies [defined
                        as those wholesalers who deliver Publisher's
                        Publication(s) to retailers via mail or common carrier]:

                        1)    there will be a charge of $14.25 USD per cwt. on
                              all second class and non-second class entry
                              magazines delivered via common carrier to
                              retailers for US and Canada Reshipping Wholesaler
                              Agencies;

                        2)    there will be a charge of $6.40 USD per cwt. on
                              all second-class entry magazines

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                              delivered by mail for U.S. and Canada Reshipping
                              Wholesaler Agencies.

                        The charges referred to in subdivision 1) and 2) above
                        are subject to change only with Publisher's prior
                        written approval.

                        Publisher shall have the right to approve any Wholesaler
                        Agency defined as a Reshipping Wholesaler Agency for
                        Publisher's Publication(s) prior to any charges being
                        incurred by Publisher. Warner will document all
                        reshipping charges by publication issue and Reshipping
                        Wholesaler Agency. Warner agrees to monitor the accuracy
                        of Reshipping Wholesaler Agency claims by auditing each
                        claiming Reshipping Wholesaler Agency's records not less
                        than every six (6) months. All reshipping charges
                        determined by such audit to be inaccurate will be
                        adjusted within thirty (30) days of the audit. Such
                        adjustments may be waived only with Publisher's prior
                        written approval.

                  II.   A charge of $2,000 USD will be made if any analysis of
                        circulation by population for the Publication(s) is
                        requested and required for the Audit Bureau of
                        Circulation report. No charge will be made for the State
                        Circulation analyses, which are customarily made twice a
                        year for the Publication(s).

            (viii) All other proper charges, payments or other reimbursements
                   due Warner pursuant to the terms of this agreement, including
                   all returns and other charges of the Publication(s) not
                   charged to Publisher's account at the time of the payment
                   specified in this paragraph 9.b. is made, shall be charged
                   against any subsequent payment pursuant to this paragraph
                   9.b.; provided, however, that without Publisher's prior
                   approval no such charges may be deducted from any payment
                   made more than one hundred twenty (120) days after the
                   Off-Sale Date of the issue to which the charges relate.

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10.   New Titles

      In the event that during the Term hereof Publisher enters into any third
      party agreements for non-PLAYBOY denominated English language
      publications, or Publisher itself publishes such a publication, then such
      publication(s) shall be included under the terms and conditions of this
      agreement, provided that Publisher has the right to so include the
      publication(s) in question. *****

11.   Cross-Collateralization/Overdrafts

      The estimated Final Billings of each issue of all Publication(s)
      distributed by Warner pursuant to this agreement shall be treated as a
      unit, it being the intention hereof that if the total of the advance
      payments made by Warner pursuant to subparagraph 9.a. with respect to any
      Publication(s) and the deductible distribution expenses incurred by Warner
      pursuant to subdivisions (ii) through (viii) of subparagraph 9.b. with
      respect to any issue of such Publication(s) shall exceed the Estimated
      Final Billings for the same issue of that Publication(s) (the
      "Overdraft"), the Overdraft may be deducted by Warner from any advance
      and/or payment of Final Billings which Warner may be required to make on
      any succeeding issue or issues of the same Publication(s), or any other
      Publication(s), the distribution rights to which have been granted to
      Warner by Publisher under this agreement between Warner and Publisher, or
      shall be refunded or paid by Publisher immediately upon demand.

12.   Publisher's Warranties; Indemnity

      a.    Publisher represents and warrants that the rights herein granted to
            Warner have not been granted to any other person, firm or
            corporation; that it has the right and authority to enter into this
            agreement and to perform the obligations hereunder to be performed
            by Publisher; and that to the best of Publisher's knowledge, there
            are no suits or proceedings pending or threatened against or
            affecting Publisher which, if adversely determined, would impair the
            rights granted to Warner.

      b.    Publisher will indemnify and hold harmless Warner and its officers,
            agents or representatives and its wholesalers

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            and retailers from and against any damages, costs, expenses,
            judgments, settlements, penalties, liabilities or losses of any kind
            or nature (excluding consequential damages, but including reasonable
            attorneys' fees) resulting from any claim, cause of action, suit or
            other proceedings, arising out of (i) claims of copyright or
            trademark infringement, libel, obscenity, violations of rights of
            privacy, publicity or other proprietary rights in the title,
            contents or any printed matter of the Publication(s), including, but
            not limited to, advertisements, pictures, photographs, cartoons,
            caricatures, either on the cover or in the text thereof, (ii) the
            breach or alleged breach of any of the foregoing representations or
            warranties or (iii) any act or omission or commission of Publisher
            pursuant to this agreement. If any such suit, proceeding, claim or
            demand is brought or made against Warner, Publisher shall undertake
            the defense thereof at its expense, provided that if Publisher shall
            fail so to do, Warner shall undertake the defense thereof at
            Publisher's expense.

      c.    Warner represents and warrants that it has the right and authority
            to enter into this agreement and to perform the obligations
            hereunder to be performed by Warner; and that to the best of
            Warner's knowledge, there are no suits or proceedings pending or
            threatened against or affecting Warner which, if adversely
            determined, would impair the services herein to be provided to
            Publisher.

      d.    Warner will indemnify and hold harmless Publisher and its officers,
            directors, agents or employees from and against any damages, costs,
            expenses, judgements, settlements, penalties, liabilities or losses
            of any kind or nature (excluding consequential damages, but
            including reasonable attorneys' fees) resulting from any claim,
            cause of action, suit or other proceedings, arising out of (i) the
            breach or alleged breach of any of the foregoing representations or
            warranties or (ii) any act or omission or commission of Warner
            pursuant to this agreement. If any such suit, proceeding, claim or
            demand is brought or made against Publisher, Warner shall undertake
            the defense thereof at its expense, provided that if Warner shall
            fail so to do, Publisher shall undertake the defense thereof at
            Warner's expense.

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      e.    Anything in this paragraph 12. to the contrary notwithstanding,
            neither party shall be liable to the other party for any such
            indemnification unless the party seeking indemnification has
            notified the other party of said claim, action, proceeding or demand
            as soon as practicable upon receipt of knowledge of same and
            afforded the other party the opportunity to defend or participate in
            the defense of said claim, action, proceeding or demand, and
            further, that no settlement or payment of any claim, action,
            proceeding or demand shall be binding on the indemnifying party
            unless prior approval and consent is obtained from the indemnifying
            party, which said consent will not be unreasonably withheld. Each of
            the parties agrees to cooperate with the other in the defense of any
            said claim, action, proceeding or demand.

13.   Wholesaler/Customer Bankruptcy -- Computation of Net Sales

      In the event that a designated wholesale distributor or other customer to
      which Warner distributes the Publication(s) on Publisher's behalf shall
      take advantage of any federal or state insolvency laws for relief of
      debtors, including reorganization, or shall cease its business operation
      with the effect that such wholesale distributor or other customer shall
      not return its unsold copies of the Publication(s), Warner shall use the
      records of Net Sales obtained from the wholesaler or customer when
      available or Warner shall use the average percent of Net Sales of the
      Publication(s) as reported by such wholesale distributor or customer for
      the twelve (12) months (or such lesser period if applicable) prior to
      those months for which such wholesale distributor or customer shall not
      return unsold copies of the Publication(s) shipped to such wholesale
      distributor or customer for said months.

14.   Assignment

      a.    This agreement shall bind and inure to the benefit of the parties
            hereto and their respective successors and assigns, provided that no
            assignment of this agreement, voluntary or by operation of law,
            shall be binding upon either of the parties hereto without the prior
            written consent of the other, which consent shall not be
            unreasonably withheld, unless it is an assignment to a parent,
            subsidiary, affiliate, or as part of the sale or transfer of all or
            substantially all of such party's assets.

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            Notwithstanding this, Publisher may sell, assign, transfer or
            otherwise dispose of its interest in any Publication or any
            trademark(s) associated therewith to any third party (whether by
            means of a sale of assets or equity) if such third party agrees in
            writing to assume and be bound by all the terms and conditions of
            this agreement to be performed by Publisher and prior to such sale,
            assignment, transfer or other disposition Publisher reimburses
            Warner the full amount of any indebtedness owed by Publisher to
            Warner.

      b.    Notwithstanding the above, Publisher shall have the right, upon one
            hundred twenty (120) days' written notice to Warner, to terminate
            this agreement subject to the provisions of subparagraph 1.m. above,
            in the event of a sale or transfer (by merger or otherwise) of:

            (i)   any portion of the stock of Warner to the business entity that
                  publishes or distributes Penthouse or Hustler magazines or
                  anyone holding a direct or indirect equity interest in such
                  business entity; or

            (ii)  all or substantially all of the assets of Warner or more than
                  fifty percent (50%) of the stock of Warner to a third party
                  whose relationship to Warner immediately prior to such sale or
                  transfer is other than that of a parent, subsidiary,
                  affiliated or related company. If Publisher does not elect to
                  terminate this agreement, the new owners of Warner shall
                  assume this agreement and carry out all of its terms and
                  provisions.

      c.    Notwithstanding subparagraphs 14.a. and b. above, Publisher shall
            have the right to terminate this agreement if:

            (i)   Warner's business operations and organization is acquired,
                  merged or otherwise combined with another national
                  distributor; or

            (ii)  Warner combines its "back room" functions (e.g., billing,
                  collections, RDA processing, data processing) with another
                  national distributor other than Time Distribution Services.

                                       20
<PAGE>

                  Warner shall notify Publisher not less than thirty (30) days
                  prior to the effective date of (i) or (ii) above. Publisher
                  may terminate this agreement at any time within the six (6)
                  month period after the ninety (90) days immediately following
                  the effective date of (i) or (ii) above. The effective date of
                  such termination will be the Off-Sale Date of that issue of
                  PLAYBOY Magazine closest to ninety (90) days following the
                  date of such notification by Publisher.

15.   Notices

      All notices which either party hereto is required or may desire to give to
      the other shall be in writing and sent to the address hereinafter in this
      paragraph set forth, or at such other address as may be designated in
      writing by any such party in a notice to the other given in the manner
      prescribed in this paragraph.

      Any notice sent by facsimile shall be deemed received on the date that is
      set forth on the confirmation of receipt obtained by the sender, unless
      within two (2) business days thereafter the recipient shall have sent to
      the sender notice that the facsimile was illegible, in which event the
      facsimile shall not be deemed received until the facsimile has been resent
      and a new confirmation of receipt has been received by the sender. Any
      notice sent by registered mail, return receipt requested, DHL, or other
      similar express mail courier, shall be deemed conclusively to have been
      given when actually received or refused or upon notification of
      non-deliverability by the postal authorities, as the case may be.

To Warner:                                 To Publisher:

Warner Publisher Services Inc.             Playboy Enterprises, Inc.
Attention: President                       Attention: Senior Vice President
Sports Illustrated Building                and General Manager
135 West 50th Street, 7th Floor            Publishing Division
New York, NY 10020                         680 North Lake Shore Drive
                                           Chicago, IL 60611

                                       21
<PAGE>

With a copy to:                            With a copy to:

Warner Publisher Services, Inc.            Playboy Enterprises, Inc.
Attention:  Vice President and             Attention: General Counsel
General Counsel                            680 North Lake Shore Drive
Sports Illustrated Building                Chicago, IL 60611
135 West 50th Street, 7th Floor
New York, NY 10020

16.   Audit Rights

      Publisher may, at its own expense, audit the books and records of Warner
      relative to the distribution of the Publication(s) pursuant to this
      agreement at the place where Warner maintains such books and records in
      order to verify statements rendered to Publisher hereunder. Any such audit
      shall be conducted by a reputable public accountant or Publisher's
      accountant during reasonable business hours in such manner as not to
      interfere with Warner's normal business activities. As true copy of all
      reports made by Publisher's accountant shall be delivered to Warner at the
      same time as such respective reports are delivered to Publisher by said
      accountant. In no event shall audits be made hereunder more frequently
      than twice annually.

17.   LIMITATION OF LIABILITY

      NOTWITHSTANDING ANYTHING IN THIS AGREEMENT TO THE CONTRARY, UNDER NO
      CIRCUMSTANCES SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY FOR ANY LOST
      PROFITS OR SPECIAL, CONSEQUENTIAL, INDIRECT, CIRCUMSTANTIAL, OR INCIDENTAL
      DAMAGES OF ANY KIND. IN NO EVENT SHALL THE LIABILITY OF WARNER HEREUNDER
      TO PUBLISHER FOR ANY REASON EXCEED WARNER'S COMMISSION FOR THE PRECEDING
      TWELVE (12) MONTH PERIOD (OR SUCH LESSER PERIOD IF LESS THAN TWELVE (12)
      MONTHS OF THE ORIGINAL TERM OF THIS AGREEMENT HAS LAPSED); PROVIDED,
      HOWEVER, THAT THIS LIMITATION OF LIABILITY SHALL NOT IN ANY WAY LIMIT
      WARNER'S LIABILITY TO THE EXTENT THAT THE LIABILITY IS CAUSED BY WARNER'S
      WILLFUL MISCONDUCT. PUBLISHERS LIABILITY TO WARNER IS LIMITED IN THE SAME
      MANNER AS DESCRIBED HEREIN.

                                       22
<PAGE>

18.   Integration; Waiver; Modification

      This agreement, including Annexes A, B and C, sets forth the full
      understanding of the parties and supersedes all earlier understandings and
      agreements with respect to the subject matter hereof. No waiver,
      modification or cancellation of any term or condition of this agreement
      shall be effective unless executed in writing by the party charged
      therewith. No written waiver shall excuse the performance of any act other
      than those specifically referred to therein.

19.   No Partnership, Etc.

      This agreement does not constitute and shall not be construed as
      constituting a partnership or joint venture between Warner and Publisher.
      Neither party shall have any right to obligate or bind the other party in
      any manner whatsoever, nor nothing herein contained shall give, or is
      intended to give, any rights of any kind to any third persons.

20.   Force Majeure

      Neither party shall be liable to the other for the failure to fulfill
      their obligations hereunder due to reasons beyond their control,
      including, by way of example, governmental restrictions, strikes, war,
      invasions, civil riot, breakdown of market distribution facilities or
      shortages of labor or material. If any such force majeure event shall
      prohibit either party from publishing or distributing (as the case may be)
      six (6) consecutive issues of the Publication(s), either party shall have
      the right to terminate this agreement upon ten (10) business days' written
      notice, which notice shall be in accordance with paragraph 15.

21.   Headings

      The headings in this agreement are for convenience of reference only and
      shall not limit or otherwise affect the meaning hereof.

22.   Governing Law

      This agreement shall be interpreted and construed in accordance with the
      laws of the State of New York applicable to agreements entered into and
      entirely performed therein.

                                       23
<PAGE>

23.   Arbitration

      Any controversy or claim arising out of or relating to this agreement, or
      any breach of it, shall be settled by arbitration pursuant to the American
      Arbitration Association's ("AAA") Commercial Arbitration Rules then in
      effect, as modified hereby. All proceedings relating to such arbitration
      shall be held in New York, New York. The parties hereby irrevocably
      consent to the exclusive jurisdiction and venue of the courts situated in
      the state and county of New York (federal and state) and consent that
      judgment upon the award rendered by the Arbitrator(s) shall be entered in
      such court.

24.   Wholesaler Relationships

      a.    If Warner decides to change a wholesaler with which it currently has
            a distribution relationship and at least ten percent (10%) of the
            retail stores that sell the Publication(s) in the effected area (the
            "Effected Stores") refuse to be serviced by the new wholesaler and
            such refusal continues for longer than sixty (60) days following the
            change in wholesaler, then within ten (10) days following the end of
            such sixty (60) day period Warner shall submit to Publisher a
            proposal to compete for the business of the Effected Stores on a
            competitive service and cost basis.

      b.    If Publisher shall be unable to reach an agreement with Warner with
            respect to the servicing of the Effected Stores, then Publisher
            shall not grant the right to service the Effected Stores to any
            third party on terms equal to or less favorable than those offered
            by Warner, and shall give Warner the opportunity to acquire said
            rights on the best terms offered to Publisher by any third party
            (such matching right to apply whether or not Warner submits a
            proposal as set forth in paragraph 23.a. above). If Warner and
            Publisher agree that Warner shall acquire said rights, then the
            Effected Stores shall be serviced by Warner pursuant to the terms
            hereof, except as such terms may be appropriately modified or
            replaced in a fully executed written amendment hereto. In no event
            may Publisher grant such rights to Curtis Circulation Co., Comag,
            Kable News Co., Inc., or to a current subsidiary or current
            affiliate of any of such companies.

                                       24
<PAGE>

25.   Defaults and Right to Cure

      If either party shall violate any of its obligations or warranties under
      the terms of this agreement, the other party shall have the right and
      option, but not the duty, to terminate this agreement upon not less than
      ninety (90) days' prior written notice; but no neglect or failure to serve
      such notice shall be deemed to be a waiver of any breach of any covenant
      or stipulation under this agreement. Such termination of this agreement
      shall become effective unless the violation complained of shall be
      completely remedied to the satisfaction of such other party within such
      ninety (90) day period. If the violation complained of shall be of a kind
      that a remedy or cure cannot effectively restore the prior circumstances,
      then this agreement, at the option of such other party, shall terminate
      forthwith upon service of such notice without any period of grace as
      aforesaid. The termination of this agreement shall be without prejudice to
      any rights that such other party may otherwise have against the defaulting
      party under this agreement or under law.

26.   Bankruptcy

      If either party shall be adjudicated a bankrupt, shall make any assignment
      for the benefit of creditors, shall institute proceedings for voluntary
      bankruptcy, shall apply for or consent to the appointment of a receiver,
      or if an order shall be entered approving a petition seeking its
      reorganization or appointing a receiver of it or its property, then upon
      the happening of any one or more of such events, the other party to this
      agreement shall have the right to terminate this agreement by giving
      written notice of its intention to do so. Any termination of this
      agreement pursuant to this paragraph 25. shall not release either party
      from any obligation hereunder due and owing to the other party up to the
      date of such termination.

27.   Confidentiality

      a.    Publisher and Warner agree to treat this agreement as proprietary
            information and each agrees not to reveal any of the terms hereof to
            any third party, for any purpose, without the prior written approval
            of the other party, except that each party may disclose this
            agreement to outside accountants performing auditing services for
            such

                                       25
<PAGE>

            party or except to the extent required by law. Publisher and Warner
            each agree that, after the date hereof, they will take whatever
            steps they deem necessary to carry out the intent of this paragraph.

      b.    Any confidential or proprietary information obtained by either party
            from the other in connection with the furnishing of services
            pursuant to this agreement shall be kept confidential and shall not
            be disclosed to any third party without the prior written approval
            of the other party, except to the extent required by law.

WARNER PUBLISHER SERVICES INC.

By  /s/ Robert J. Bedor
    ---------------------------------

Its EVP, COO
    ---------------------------------

PLAYBOY ENTERPRISES, INC.

By   /s/ Larry A. Djerf
    ---------------------------------

Its  V.P. Retail Mktg & Sales
    ---------------------------------Exhibit 10.2

Portions of this Exhibit have been omitted pursuant to a request for
confidential treatment filed with the Securities and Exchange Commission. The
omissions have been indicated by asterisks ("*****"), and the omitted text has
been filed separately with the Securities and Exchange Commission.

               FULFILLMENT AND CUSTOMER SERVICE SERVICES AGREEMENT

            THIS FULFILLMENT AND CUSTOMER SERVICE SERVICES AGREEMENT (including
all Exhibits hereto, the "Agreement") is made and entered into as of January 2,
2004 (the "Effective Date"), between Infinity Resources, Inc., an Illinois
corporation ("Infinity"), and Playboy.com, Inc., a Delaware corporation
("Playboy.com"). Certain capitalized words used in this Agreement are defined in
Section 15.1.

            In consideration of the mutual promises contained in this Agreement
and other good and valuable consideration, the receipt and sufficiency of which
is acknowledged, the parties agree as follows:

            1. Purpose.

                  1.1 Termination of Prior Agreement. As of the Effective Date,
Playboy.com and Infinity do hereby terminate the Fulfillment and Customer
Service Services Agreement entered into by the parties hereto as of October 2,
2000 (the "Prior Agreement"), mutually and for convenience not cause, without
any penalty to either party, and agree that the terms of the Prior Agreement
shall be replaced in full by the terms set forth herein. Except as may be
otherwise set forth in this Agreement, each party hereby releases the other from
any and all claims arising from the Prior Agreement whether based on contract,
tort, statutory or other legal or equitable theory of recovery.

                  1.2 Appointment. During the Term of this Agreement (as defined
in Section 6.4 below), Playboy.com appoints Infinity, and Infinity agrees to
serve, as Playboy.com's primary warehousing, fulfillment and customer service
provider. Playboy.com agrees to use commercially reasonable efforts to ensure
that Infinity is its provider of such services for not less than ninety percent
(90%) of all domestic E-Commerce/Direct Commerce products for (the "Products")
which Playboy.com is the principal, excluding without limitation, magazine and
online subscriptions, Affiliate sales, any continuity series and any products
which are shipped directly from a manufacturer. Infinity may use Affiliates to
provide the Services described herein. Infinity must ensure that any Affiliate
that provides Services complies with the terms and conditions of this Agreement.

                  1.3 Transition. Infinity agrees to utilize and provide
Playboy.com with inventory and order management systems which provide features
and functionality at least as comprehensive as its existing inventory and order
management systems and which at a minimum will include the features and
functionality set forth in Exhibit A. In partial consideration of this
Agreement, Infinity will provide programming services to migrate Playboy.com
from the current MOMS system to Infinity's CRM system with features and
functionality at least as comprehensive as its existing inventory and order
management systems and within the scope previously agreed upon by the parties,
including all existing Order Power functionality and those

<PAGE>

enhancements set forth on Exhibit E. Infinity shall pay all costs associated
with such migration except those costs attributed to Playboy.com in Exhibit E.

            2. Product Receipt and Warehousing.

                  2.1 Product Receipt.

                        (a) Playboy.com shall enter purchase orders for Products
to be supplied by Playboy.com's vendors into the Purchase Order System. Infinity
will receive all such delivered Products from Playboy.com and/or Playboy.com's
vendors.

                        (b) Upon receipt, Infinity will unload the Products,
perform a quantity count and verification, conduct a damage check and
assessment, process the receipt of inventory and warehouse the Products in
accordance with Section 2.2.

                  2.2 Warehousing.

                        (a) During the Term of this Agreement, Infinity shall
use commercially reasonable means to receive, handle, store and protect the
Products from damage, theft and other adverse events.

                        (b) Infinity shall store the Products in a secured
facility. Only Infinity's employees and agents and Playboy.com's authorized
employees and agents will have access to the Products. In addition, Infinity
shall maintain a separate area of the Warehouse Facilities with locked and
secured access, including, but not limited to, a security cage (the "Secured
Area"). Playboy.com may designate a reasonable amount of inventory as High Risk
Products, which shall be stored in the Secured Area. Furthermore, Playboy.com
acknowledges that Infinity provides warehousing services to third parties and
that not all of the Products will be maintained in areas of the Warehouse
Facilities which are separate from such third parties' inventory.
Notwithstanding the foregoing, Infinity shall take all reasonable measures to
ensure that Playboy.com's inventory is secure and clearly designated as
Playboy.com's inventory.

                        (c) Playboy.com shall have the right to inspect the
Products, in whole or in part, upon receipt by Infinity and shall have the right
to reject such Products; provided, however, that Infinity shall bear no
liability for such rejected Products. Infinity shall provide a holding area for
Products received whose acceptability is questionable. Playboy.com will advise
Infinity on the disposition within five (5) Business Days of notification by
Infinity of such questionable Products.

                        (d) Infinity shall conduct cycle counts in order to
assure the accuracy of the inventory, as set forth in Exhibit C. If stock
differences are found in any inventory, Infinity will list gains as receipts,
and losses as deductions, thus correcting the book record to agree with the
actual Products on hand. These changes will be made on an ongoing basis;
provided, however, that Infinity shall promptly notify Playboy.com in writing
when such changes are made. Infinity will take such additional physical
inventories as reasonably requested by Playboy.com upon advanced written notice
of not less than two (2) Business Days, the actual costs of which shall be at
Playboy.com's expense. Representatives of Playboy.com may be present during any
inventory.

                                       2
<PAGE>

            3. Customer Service, Order Processing and Order Fulfillment.

                  3.1 Customer Service. Infinity shall provide first-level
customer service to the customers of Playboy.com (the "Customers") in accordance
with Exhibit B.

                  3.2 Order Processing. Infinity shall process E-Commerce Orders
and Direct Commerce Orders in accordance with Exhibit B.

                  3.3 Order Fulfillment.

                        (a) After receipt of an order, Infinity will (i) fill
the order from the inventory of Products at the Warehouse Facilities, (ii)
insert all packing slips in accordance with Section 3.3(c) below, (iii) if
requested, gift wrap the Products, and (iv) pursuant to Playboy.com's
instructions, and based upon availability of Products in stock, ship the order
to Customers either as a multiple shipment or as one shipment. Playboy.com shall
provide Infinity with ten (10) Business Days notice of any comprehensive gift
wrap promotions it intends to implement. Infinity shall use a common carrier
reasonably acceptable to Playboy.com. In the event that Infinity does not have a
Product in stock in order to fulfill an order (a "Backordered Product"),
Infinity agrees to act in accordance with Section 3.3(f) below. Furthermore,
Infinity shall obtain written approval from Playboy.com before changing
agreed-upon common carriers. In the event that Infinity negotiates any
reductions in shipping costs or adopts any new shipping methods and is actually
invoiced at such lower costs Infinity agrees that it shall promptly pass along
to Playboy.com the savings so realized . Any programming provided by Infinity to
enable implementation of the new carrier specifically for Playboy.com shall be
pre-approved by Playboy.com and invoiced to Playboy.com to enable the
utilization of the new carrier. Notwithstanding the foregoing, any programming
that is required by Infinity to implement such new carriers for its own
operations will be supplied to Playboy.com at no additional charge to
Playboy.com

                        (b) Infinity will acknowledge receipt of orders to
Playboy.com on the Order Management System. Acknowledgment will be made promptly
within one (1) hour after an order is received into Infinity's AS 400 and will
identify the availability of the Products.

                        (c) Infinity will print all packing slips (other than
special inserts), including printing the text of any special message requested
by Playboy.com on the standard packing slip at no extra cost. Infinity will
insert the standard packing slip and all additional packing slips requested by
Playboy.com, including special inserts provided by Playboy.com; provided,
however, that (i) Playboy.com will bear the cost of providing such special
inserts and additional packing slips and (ii) all non-Playboy.com inserts shall
be approved by Playboy.com. Furthermore, Infinity will print and apply Customer
addresses or affix shipping labels on orders being shipped to Customers as part
of its fulfillment obligations hereunder.

                        (d) Infinity will provide processing and support
services with respect to gift certificates purchased and/or redeemed by
Playboy.com Customers through E-Commerce Orders. In the event that a Customer
encounters problems with the purchase or redemption of such gift certificates
and requests assistance (whether by email or telephone), Infinity will provide
such assistance.

                                       3
<PAGE>

                        (e) Infinity will make available on its Order Management
System the following information to Playboy.com:

                              (i) all orders filled by Infinity on the preceding
Business Day and which includes the following information for each such order:
the order number, the Customer's name and address, an itemization of Products
shipped, the price charged by Infinity to Playboy.com for each Product and
shipping and handling charges to Customers and to Playboy.com;

                              (ii) all Product returns (identified by invoice
number) processed by Infinity for the preceding Business Day and indicating
quantity and invoice amount; and

                              (iii) all orders canceled on the preceding
Business Day and which includes the following information for each canceled
order: the order number, the Customer's name, the title of each Product, the
quantity of all Products and the customer service representative who canceled
the order on behalf of the Customer.

                        (f) Infinity shall promptly enter into the Order
Management System any Backordered Products so that Playboy.com may promptly
identify which Products need to be supplied. Upon receipt of any Backordered
Products, Infinity shall follow the procedures set forth in Section 3.3(a). For
purposes of Section 3.3(a), orders for Backordered Products shall be deemed to
have been placed upon the date the Backordered Products are received into
inventory by Infinity.

                  3.4 Other Services. In the event that Playboy.com requires
services that exceed the scope or extent of the Services provided for herein,
including, but not limited to, coupon support and other premium services ("New
Services"), and if Infinity agrees to provide such New Services, Playboy.com and
Infinity shall negotiate in good faith the terms and conditions, including
price, under which Infinity shall provide New Services. In the event that the
parties agree to New Services, the scope and duration of the New Services shall
be described in an addendum to the appropriate Exhibit hereto and thereafter
such New Services shall be considered Services hereunder. Playboy.com may elect
to reduce or terminate any of the New Services upon not less than thirty (30)
days' prior written notice to Infinity. Except as otherwise provided herein, to
the extent Playboy.com elects to reduce or terminate any of the Services or to
the extent the parties mutually agree to cancel or terminate any of the New
Services, such services shall be deemed modified or deleted, as applicable, from
the appropriate Exhibit hereto, with the remaining services thereafter
constituting the Services.

                  3.5 Service Levels.

                        (a) Except as the parties may otherwise mutually agree,
Infinity shall provide and perform the Services at levels of service
Substantially similar to the levels of service provided by Infinity or one or
more of its Affiliates to Playboy.com prior to the Effective Date hereof, and in
any event with the same degree of care, skill and prudence customarily exercised
by it for its own operations.

                        (b) Except as otherwise provided for New Services in
Section 3.4,

                                       4
<PAGE>

Playboy.com may request a reduction or termination of any (or all) of the
Services upon not less than ninety (90) days' prior written notice. in the event
that Playboy.com ceases to be in the direct commerce or e-commerce business.
Playboy.com hereby represents and warrants that as of the Effective Date of this
Agreement, it has no intention of ceasing to be in either the direct commerce or
e-commerce business.

                        (c) Infinity agrees to provide the Services in
accordance with the Service Performance Levels set forth on Exhibit C. In the
event that a particular Service falls below the applicable Service Performance
Level, Playboy.com shall provide written notice to Infinity of such failure to
perform. As used herein, a "Service Deficiency" is an event of failure by
Infinity to supply Services in accordance with Exhibit C. *****

                  3.6 Insurance. Infinity shall maintain at all times during the
Term of this Agreement insurance as provided below and shall name Playboy.com as
an additional insured to the extent of indemnity provided herein under its
liability policies as follows:

                                       5
<PAGE>

                        (a) Commercial general liability insurance including
premises/operations, broad form property damage, independent contractors, and
contractual liability covering Infinity's obligations hereunder for bodily
injury and property damage, with a combined single limit of not less than
$1,000,000 each occurrence and $6,000,000 umbrella coverage.

                        (b) Workers' compensation insurance in statutory amounts
covering Infinity and its employees, and employer's liability insurance in an
amount not less than $500,000 per accident/disease.

                        (e) All insurance required above shall be carried with
insurance companies licensed to do business in the state(s) where operations are
maintained with a rating of no less than A-. Infinity shall deliver to
Playboy.com, upon execution of the contract, certificates of insurance as
evidence of the required coverages. Infinity agrees that these policies shall
not be canceled or materially changed without not less than thirty (30) days'
prior written notice to Playboy.com. Such notice shall include written
confirmation and details of replacement insurance coverages and other material
revisions to the policies, which shall be effective immediately upon any
cancellation or material change in Infinity's policies in order that no gap in
coverage results.

            4. Returns.

                  4.1 Each shipment of Products to Customers will include
Playboy.com's then-current return policy (the "Return Policy") as supplied by
Playboy.com, including instructions that Customers are to make returns of
Products to 900 Rohlwing Road, Itasca, IL 60143 or to such other address as
mutually agreed upon by the parties.

                        (a) Within two (2) Business Days of receipt by Infinity,
all returned Products will be logged as having been received and placed back in
stock, if applicable, or held aside for Playboy.com personnel to inspect and
advise on proper disposition.

                        (b) With respect to Product returns resulting from
mishandling by Infinity, including, but not limited to, incorrect address
inputting, Products shipped erroneously to Customers or the shipment of Products
known by Infinity to be Unmerchandisable Products prior to shipment by Infinity
(collectively, the "Mishandled Products"), Infinity shall promptly reship the
correct order to Customers at no additional Services cost to Playboy.com. As
used in this Section 4.1(b), knowledge as to any person shall include without
limitation such person's observation with the naked eye that the Product was an
Unmerchandisable Product.

                        (c) Playboy.com will be issued a credit by Infinity for
the price paid by Playboy.com for Services for any returned Products that are
not reshipped pursuant to Section 4.1(b).

                        (d) Playboy.com shall reimburse Infinity for any freight
costs incurred for returned Products, except that Infinity shall bear freight
expenses for returns of Mishandled Products to Infinity by Customers.

                  4.2 Infinity will use commercially reasonable efforts and
standards to

                                       6
<PAGE>

ensure that Unmerchandisable Products are not shipped to Customers, and will
package Products for shipment to Customers in a manner which is commercially
reasonable to prevent damage during shipment.

                  4.3 Infinity will insure shipments of Products with an
aggregate value in excess of $250.00. The costs of such insurance will be billed
to Playboy.com at Infinity's actual cost of acquiring such insurance and
Infinity shall provide Playboy.com with a monthly report detailing the costs for
such insurance. Playboy.com reserves the right to adjust the threshold amount
for insurance coverage at any time upon not less than thirty (30) days' prior
written notice to Infinity.

            5. Pricing and Payment Terms.

                  5.1 Services will be charged on either a per Contact basis
("Per Contact Services"), a per minute basis ("Per Minute Services") an annual
basis ("Annual Services"), a cost per Shipment basis ("Per Shipment Services"),
or a miscellaneous basis ("Miscellaneous Services") as specified on Exhibit D.

                  5.2 Playboy.com shall be responsible for collection of all
payments for sales of Products and for the determination and payment of all
applicable taxes, including sales taxes.

                  5.3 For Per Contact Services , Per Minute Services, Per
Shipment Services and Miscellaneous Services, Infinity shall invoice Playboy.com
as soon as possible but in no event more than five (5) Business Days after the
end of each month for such Services rendered in the preceding month. For Annual
Services, Infinity shall invoice Playboy.com within five (5) Business Days after
the end of each month an amount equal to one-twelfth (1/12th) of the annual
amount specified on Exhibit D for such Annual Services, which will be deemed to
be Infinity's compensation for Annual Services rendered in the preceding month.
All invoices for Services shall be paid by Playboy.com no later than the
thirtieth (30) day following receipt of the month in which such invoice is
received by Playboy.com. Playboy.com agrees to pay a late payment charge of one
percent (1%) per month on all invoice amounts unpaid after the due date, except
for invoice amounts disputed in good faith by Playboy.com.

                  5.4 Infinity agrees that not later than August 15, 2004,
Infinity shall, in accordance with the terms of this Section 5, recompute all
months commencing with January, 2004 to the date hereof previously billed by
Infinity and paid by Playboy.com under the Prior Agreement, and apply credit
equal to one-half of any amount due Playboy to the next two (2) successive
monthly invoices for Services, beginning with the invoice for Services provided
in August, 2004. Playboy.com reserves the right to audit this calculation
pursuant to Section 13.1 below.

            6. Term and Termination.

                  6.1 Term. The term of this Agreement shall begin on the
Effective Date and shall continue until ***** (the "Initial Term") or until it
is terminated in accordance with this Section 6 or as otherwise provided herein.

                                       7
<PAGE>

                  6.2 Termination by Infinity. Infinity shall have the right
(but not the obligation) to immediately terminate this Agreement on or after the
occurrence of any of the following:

                        (a) Playboy.com is in material breach of any of its
obligations or representations hereunder, which breach is not cured within
thirty (30) days of receipt of written notice from Infinity of such breach; or

                        (b) Playboy.com (i) becomes the subject of a voluntary
petition in bankruptcy or any voluntary proceeding relating to insolvency,
receivership, liquidation, or composition for the benefit of creditors, and such
petition or proceeding is not dismissed within sixty (60) days of filing, or
(ii) becomes the subject of any involuntary petition in bankruptcy or any
involuntary proceeding relating to insolvency, receivership, liquidation, or
composition for the benefit of creditors, and such petition or proceeding is not
dismissed within sixty (60) days of filing.

                  6.3 Termination by Playboy.com. Playboy.com shall have the
right (but not the obligation) to immediately terminate this Agreement with no
further obligations to Infinity (provided, however, that Playboy.com shall make
payment to Infinity for all Services rendered prior to the termination of this
Agreement) on or after the occurrence of any of the following:

                        (a) Infinity is in material breach of any of its
obligations or representations hereunder, which breach is not cured within
thirty (30) days of receipt of written notice from Playboy.com of such breach;

                        (b) Infinity (i) becomes the subject of a voluntary
petition in bankruptcy or any voluntary proceeding relating to insolvency,
receivership, liquidation, or composition for the benefit of creditors, and such
petition or proceeding is not dismissed within sixty (60) days of filing, or
(ii) becomes the subject of any involuntary petition in bankruptcy or any
involuntary proceeding relating to insolvency, receivership, liquidation, or
composition for the benefit of creditors, and such petition or proceeding is not
dismissed within sixty (60) days of filing; or

                        (c) *****

                        (d) Playboy.com's request to terminate the Services (in
whole or in part) in accordance with the terms of Section 3.4, 3.5 or 14.

                  6.4 Renewal. At the end of the Initial Term, or any Renewal
Term (as defined below) then in effect, this Agreement will be renewed for a
further term of one (1) year (each, a "Renewal Term") if (i) Playboy.com
delivers to Infinity a written notice of renewal not later than sixty (60)
Business Days before the end of the Initial Term or such then-effective

                                       8
<PAGE>

Renewal Term, as the case may be, and (ii) Infinity does not deliver to
Playboy.com a written notice of its election not to renew this Agreement within
ten (10) Business Days following receipt of such notice. The Initial Term
together with any Renewal Terms, shall be referred to herein as the "Term".

                  6.5 Notice of Termination. A party may exercise its right to
terminate pursuant to this Section 6 by sending appropriate prior written notice
to the other party as provided in Section 15.2 hereof. No exercise by a party of
its rights under this Section 6 will limit any other remedies available to such
party or such party's rights to exercise any other rights under this Section 6.

                  6.6 Effect of Termination.

                        (a) Infinity shall fulfill all orders placed prior to
the effective date of termination but shall have no responsibility to provide
any further Services to Playboy.com as of the effective date of termination.
Notwithstanding the foregoing, Infinity shall cooperate in and take all
reasonable steps as reasonably requested by Playboy.com for the transition of
such Services to such party as may be designated by Playboy.com. Any
pre-approved costs or expenses incurred by Infinity in connection with such
transition of Services shall be promptly reimbursed by Playboy.com.

                        (b) Except as necessary to perform its obligations under
Section 6.6(a), Infinity shall return all of Playboy.com's property within ten
(10) Business Days following the effective date of termination. Such transfer
shall be at Playboy.com's expense except in the case of termination by
Playboy.com for breach under Section 6.3(a).

                        (c) Except as necessary to perform its obligations under
Section 6.6(a), all licenses granted hereunder shall immediately terminate, and
Infinity shall immediately discontinue its use of the Playboy.com Marks. In
addition, Infinity shall promptly, upon the direction of Playboy.com and at
Infinity's sole expense, return or destroy any and all Marks or Confidential
Information of Playboy.com in its possession in any medium.

            7. Confidentiality.

                  7.1 Confidential Information. Each party shall cause each of
its Affiliates and each of their officers, directors and employees to hold all
information (the "Confidential Information") relating to the business of the
other party disclosed to it by reason of this Agreement confidential and will
not disclose any of such Confidential Information to any third party, except as
provided in this Agreement. Each party shall limit disclosure of such
Confidential Information to those of its employees who have a need to know such
Confidential Information and shall inform those employees to whom such
disclosure is made of their obligations of confidentiality and limited use. The
obligations of this Section 7 shall not extend to any Confidential Information:

                        (a) that, on or after the date of this Agreement, comes
into the public domain through no fault of a party with a confidentiality
obligation under this Agreement;

                        (b) that is disclosed to a party with a confidentiality
obligation

                                       9
<PAGE>

under this Agreement, without restriction on disclosure, by a third party who
has the lawful right to make such disclosure;

                        (c) that is required to be disclosed by a party by law,
or to a court or by a Governmental Body (as defined below); or

                        (d) that is disclosed to their respective directors,
officers. attorneys, accountants and other advisors, who are under an obligation
of confidentiality, on a "need-to-know" basis.

                  7.2 Customer Data. As between Infinity and Playboy.com,
Playboy.com owns all right, title and interest in the Customer Data with no duty
to account to Infinity. Customer Data shall be deemed to be the Confidential
Information of Playboy.com. Infinity shall have no right to use the Customer
Data except solely as necessary to perform its obligations to Playboy.com
hereunder. Infinity agrees that any use of Customer Data hereunder shall conform
with Playboy.com's privacy policy, as such policy may be revised from time to
time at Playboy.com's sole discretion, and that Infinity shall not knowingly
violate privacy and data protection laws, regulations, and policies applicable
to the gathering, processing, storing and transmitting of such Customer Data.
Without limiting the foregoing, Infinity will not use the Customer Data for the
purpose of sending or causing to be sent to any Customer any uninvited
solicitation in any form of media now known or hereafter developed. Customer
Data collected hereunder shall be deemed the Confidential Information of
Playboy.com. Notwithstanding the foregoing, the parties acknowledge that they
share some common customers and Infinity shall not be restricted from contacting
any customer whose information it acquires independently from its access to the
Customer Data.

            8. Ownership; Liens.

                  8.1 Property. Except as agreed between the parties in writing,
or as expressly set forth in this Agreement, Playboy.com (or its licensors, as
applicable) shall own all right, title and interest in and to any and all
property provided to Infinity hereunder, and nothing contained in this Agreement
shall be deemed to transfer or convey to Infinity any right, title or interest
in or to any such or property by virtue of its use by Infinity in relation to
any Service provided hereunder.

                  8.2 Trademarks. Subject to the terms and conditions set forth
herein, Playboy.com hereby grants to Infinity, and Infinity hereby accepts, a
non-exclusive, royalty-free, non-transferable (without any right to sublicense),
limited license to use, publish and display such trademarks, service marks,
trade names, service names or other marks, registered or otherwise, as may be
provided by Playboy.com (collectively, the "Playboy.com Marks"), solely as
required to perform Infinity's obligations hereunder. All use by Infinity of the
Playboy.com Marks shall conform to the usage guidelines provided by Playboy.com,
which guidelines may be updated from time to time. In the event that Playboy.com
notifies Infinity of any incorrect usage of the Playboy.com Marks, Infinity
shall promptly correct such usage at its sole cost and expense.

                        (a) Playboy.com has certain rights to the Playboy.com
Marks

                                       10
<PAGE>

licensed herein under an agreement between PEI and Playboy.com. PEI shall own
all right, title and interest in and to the Playboy.com Marks. Nothing contained
in this Agreement shall be deemed to transfer or convey to Infinity any
ownership rights whatsoever in and to the Playboy.com Marks, nor will Infinity
obtain any right, title or interest in the Playboy.com Marks by virtue of its
use under this Agreement. Infinity may not make any modifications or changes to
any Playboy.com Mark without the prior written consent of Playboy.com. Any
additional goodwill associated with the Playboy.com Marks that is created
through Infinity's use of the Playboy.com Marks shall inure solely to the
benefit of PEI, and PEI shall be the sole entity entitled to register the
Playboy.com Marks. All rights not specifically granted with respect to the
Playboy.com Marks herein are reserved by PEI or Playboy.com respectively.

                  8.3 During the Term of this Agreement, Infinity shall not
allow liens or encumbrances of any kind to be placed on any of the Products or
any additional property of Playboy.com in the possession of Infinity or located
at the Warehouse Facilities other than by Playboy.com

            9. Representations and Warranties. Each of Infinity and Playboy.com
represents, warrants and covenants, as the case may be, to each other that: (i)
each party has the full power and authority to enter into and fully perform this
Agreement and perform the acts required of it hereunder; (ii) neither party has
entered into any other agreement, or has done or will do any act or thing which
in any way conflicts with or interferes with the full and complete performance
of it's respective obligations to the other party. Infinity represents,
warrants, covenants and agrees with Playboy.com that i) it will fully cooperate
with Playboy.com and will take all reasonable steps reasonably requested by
Playboy.com to protect its ownership and rights in and to Playboy.com's
Confidential Information, including, but not limited to, the Customer Data; (iv)
Infinity is the owner or has the rights and authorization to use, reproduce and
distribute all materials and methodologies, including third party computer
programs and/or technology used in connection with the Services; (iii)
Infinity's trademarks and methodologies, including but not limited to computer
programs and/or technology used in connection with the Services do not now, and
will not, infringe or misappropriate any copyright, patent, trademark, trade
secret, contract right or other third-party proprietary right or other rights of
any third party or entity; (vi) all obligations that Infinity owes to third
parties with respect to activities that Infinity may undertake in connection
with this Agreement are or will be fully satisfied so that Playboy.com will not
have any obligations with respect to them; (v) the Services provided by Infinity
shall conform to then current industry standards; and (vi) Infinity will comply
with all applicable federal, state, and local laws and regulations in the
performance of its obligations under this Agreement.

            Playboy.com represents and warrants to Infinity that, to the best of
its knowledge, Playboy.com. Marks do not infringe or misappropriate any
copyright, patent, trademark, trade name, trade secret or other intellectual
property right of any third party. Playboy.com covenants and agrees with
Infinity that it will its use reasonable efforts through the Term to prevent any
such infringement or misappropriation from occurring.

            10. Indemnification. Each party at its sole expense, will indemnify,
defend and hold the other party its parent, owners, subsidiaries and affiliates
and their directors, officers, shareholders, employees and agents harmless from
and against any claims, suits, losses,

                                       11
<PAGE>

liabilities, injuries or damages (including, without limitation, reasonable
attorneys' fees and litigation expenses) arising out of or in connection with
(i) any breach by the other party of any of its covenants, representations or
warranties made in this Agreement; (ii) any alleged violation by a party of any
rules, laws and regulations; (iii) with respect to Infinity, any alleged action
or failure to act whatsoever in regard to Infinity's performance of its
obligations and duties under this Agreement, or the conduct of the Services. The
indemnified party shall: (x) promptly notify the indemnifying party in writing
of any such claim; (y) give the sole right to control and direct the
investigation, preparation, defense and settlement of such claim to the
indemnifying party (provided that the indemnify party may participate in such
defense with its own counsel and at its own expense); and (z) give reasonable
assistance and cooperation to the indemnifying party in any such settlement and
defense at no cost or expense to the indemnified party.

            11. Limitation on Liability. Except as otherwise provided herein,
neither party shall have any liability whatsoever to the other party for any
error, act or omission in connection with the Services unless such error, act or
omission derives from willful misconduct or gross negligence. With the exception
of a party's indemnity obligations hereunder or for damages arising out of a
breach of a party's confidentiality obligations, no party will be liable to the
other party in tort, contract or under any other legal theory for any
consequential, indirect, incidental, punitive or special loss damages arising
out of this Agreement.

            12. Relationship of Parties. Each party hereto is an independent
contractor and when its employees act under the terms of this Agreement, they
shall be deemed at all times to be under the supervision and responsibility of
such party; and no person employed by either party and acting under the terms of
this Agreement shall be deemed to be acting as agent or employee of such party
or any customer of such party for any purpose whatsoever. Neither of the parties
shall act or represent or hold itself out as having authority to act as an agent
or partner of the other party, or in any way bind or commit the other party to
any obligations. Nothing contained in this Agreement shall be construed as
creating a partnership, joint venture, agency, trust or other association of any
kind, each party being individually responsible only for its obligations as set
forth in this Agreement.

            13. Financial Obligations.

                        13.1 Books and Records. From and after the date hereof,
Infinity shall maintain accurate and detailed records and accounts of all
transactions relating to the Services (the "Records") performed hereunder, and
shall allow Playboy.com or its representatives access to such records upon
reasonable notice and during normal business hours to audit or check the
accuracy of such Records. Infinity shall promptly deliver to Playboy.com, at
Playboy.com's expense, copies of any such Records in the possession of Infinity
reasonably requested by Playboy.com.

                        13.2 Audit of Products and Inventory Records. In
addition to Playboy.com's rights to inspect Products upon receipt pursuant to
Section 2.2(c), Playboy.com may inspect Products after receipt and examine
Infinity's records pertaining to inventory under this Agreement during normal
business hours and upon not less than a two (2) Business Days' prior written
notice to Infinity.

                                       12
<PAGE>

                        13.3 Infinity Financial Statements. Subject to the
provisions of Section 7.1 hereof , Infinity shall provide Playboy.com with
audited annual financial statements not later than ninety (90) days following
Infinity's year-end.

                        13.4 Accounting Report. Infinity shall provide, at its
sole expense, a SAS 70 Type II Report to Playboy.com or its Affiliates (or such
alternative report that may be acceptable to Playboy.com or its Affiliates as
set forth below in this Section) for the one-year period ending September 30th
of each year by December 31st of each year of the Term. Notwithstanding the
foregoing, Playboy.com and its Affiliates shall not, in good faith, require
Infinity to provide a report that is substantially more comprehensive than that
required to comply with its Section 404 requirements under the Sarbanes-Oxley
act of 2002.

            14. Force Majeure. Infinity shall be temporarily excused from
providing the Services, and Playboy.com shall be excused from any payment for
such Services, during the period of an applicable Force Majeure event. In the
event of any Force Majeure event lasting more than ten (10) Business Days,
Playboy.com may, at its sole discretion, immediately terminate this Agreement
upon written notice, without penalty.

            15. Miscellaneous.

                  15.1 Definitions. As used in this Agreement, the following
terms have the following meanings.

            "Affiliate" means any Person who is an "affiliate" as defined in
Rule 12b-2 of the General Rules and Regulations under the Securities Exchange
Act of 1934, and the rules and regulations promulgated thereunder.

            "Business Day" means any day other than a Saturday, Sunday or other
day on which commercial banks in the State of Illinois are authorized or
required by law or executive order to close. For purposes of this Agreement,
Playboy.com's Business Day ends at 6:00 PM (Central Time).

            "CPI" means the Consumer Price Index - All Urban Consumers (all
items) for the United States as published by the U.S. Department of Labor,
Bureau of Labor Statistics.

            "Customer Data" means any information provided by, or concerning,
any customer of Playboy.com.

            "Direct Commerce" means the sale and promotion of branded products
and services via mail and other direct marketing efforts.

            "Direct Commerce Contact" means a Customer interaction with Infinity
via telephone relating to a Call Category (as defined in Exhibit D).

            "Direct Commerce Mail Contact" means a Customer interaction with
Infinity via mail.

                                       13
<PAGE>

            "Direct Commerce Orders" means orders received offline from
Customers of Playboy.com's Direct Commerce business.

            "E-Commerce" means conducting any of the following using or via
communications involving the TCP/IP Protocol or any TCP/IP Successors: (i)
promoting, offering, providing or selling goods, (ii) promoting, offering,
providing or selling services including, but not limited to, auctions,
electronic payments, travel and other ticket sales, classified ads, Internet
service provider services, pay-per-view or pay-per-use services, gambling and
gaming, and on-line community services (which include, but are not limited to,
e-mail, chat, bulletin boards, directories, databases, and personal or shared
calendar or address books), or (iii) providing hypertext links to Web sites that
provide any of the foregoing.

            "E-Commerce Contact" means a single Customer interaction with
Infinity via email associated with an E-Commerce Order.

            "E-Commerce Orders" means orders received from Customers of
Playboy.com's E-Commerce business.

            "High Risk Products" means Products designated by Playboy.com as
delicate, expensive or susceptible to theft.

            "Force Majeure" means any cause or condition beyond Infinity's
reasonable control, including, without limitation, to acts of God or of the
public enemy; acts of any federal, state or local government or agency; fires;
floods; epidemics; quarantine restrictions; strikes and labor disputes; war;
acts of terrorism; failure of communications capabilities; earthquakes or
general unavailability of energy or materials.

            "Governmental Body" means any foreign or domestic, federal,
territorial, state or local government authority, quasi-governmental authority,
instrumentality, court, government or self-regulatory organization, commission,
tribunal or organization or any regulatory, administrative or other agency, or
any political or other subdivision, department, board, bureau or branch or
official of any of the foregoing.

            "Order Management System" means Infinity's current inventory and
customer order system or any successor system.

            "PEI" means Playboy Enterprises, Inc., a Delaware corporation, and
any successor to such entity.

            "Person" means any individual, corporation, partnership, firm, joint
venture, limited liability company, association, joint-stock company, trust,
unincorporated organization, Governmental Body or other entity.

            "Purchase Order System" means Infinity's current purchase order
dispatch and receiving system or any successor system.

            "Services" means all services provided by Infinity hereunder.

                                       14
<PAGE>

            "Substantially" means in respect of a given Service, ninety-seven
percent (97%) of the respective Service Performance Level set forth on Exhibit
C.

            "Unmerchandisable Products" means Products that are shopworn and/or
soiled.

            "Warehouse Facilities" means one (1) or more of Infinity's warehouse
facilities as Infinity may from time to time designate.

                  15.2 Notices. Any notice or other communication required or
permitted hereunder shall be in writing and shall be delivered personally, sent
by facsimile transmission or sent by certified, registered or overnight courier,
postage prepaid. Any such notice shall be deemed given when so delivered
personally, or sent by facsimile transmission, if delivered by commercial
overnight courier service, one (1) day after delivery or, if mailed, five (5)
days after the date of deposit in the United States mails, as follows:

                        (i)   if to Infinity, to:

                                 Infinity Resources, Inc.
                                 900 Rohlwing Road
                                 Itasca, Illinois 60143

                                 Attention: Dennis E. Abboud
                                 Facsimile: (630) 775-3340

                              with a copy to:

                                 Huff & Gaines
                                 10 South La Salle Street, Suite 3500
                                 Chicago, Illinois 60603-1002

                                 Attention: John J. Gaines III, Esq.
                                 Facsimile: (312) 606-0027

                        (ii)  if to Playboy.com, to:

                                 Playboy Enterprises, Inc.
                                 680 North Lake Shore Drive
                                 Chicago, Illinois 60611

                                 Attention: Howard Shapiro, Esq.
                                            General Counsel
                                 Facsimile: (312) 266-2042

                                 AND

                                 Playboy.com, Inc.

                                       15
<PAGE>

                                 730 Fifth Avenue
                                 New York, New York 10019

                                 Attention: Randy Nicolau
                                            President
                                 Facsimile: (212) 957-2931

Either party may, by notice given in accordance with this Section 15.2 to the
other party, designate another address or Person for receipt of notices
hereunder.

                        15.3 Entire Agreement. This Agreement (including the
Exhibits) contains the entire agreement among the parties with respect to the
transactions contemplated hereby and supersedes all prior agreements, written or
oral, with respect thereto.

                        15.4 Waivers and Amendments; Non-Contractual Remedies.
This Agreement may be amended, superseded, canceled, renewed or extended, and
the terms hereof may be waived, only by a written instrument signed by the
parties hereto or, in the case of a waiver, by the party waiving compliance. No
delay on the part of either party in exercising any right, power or privilege
hereunder shall operate as a waiver thereof, nor shall any waiver on the part of
either party of any such right, power or privilege, nor any single or partial
exercise of any such right, power or privilege, preclude any further exercise
thereof or the exercise of any other such right, power or privilege.

                        15.5 Binding Effect; Assignment. This Agreement shall be
binding upon and inure to the benefit of the parties and their respective
successors and legal representatives. This Agreement is not assignable except by
operation of law, except that Playboy.com or Infinity may assign this Agreement
to any of its Affiliates or to any successor to all or substantially all of its
business or assets.

                        15.6 Counterparts. This Agreement may be executed by the
parties hereto in separate counterparts, each of which when so executed and
delivered shall be an original, but all such counterparts shall together
constitute one and the same instrument. Each counterpart may consist of a number
of copies hereof each signed by less than all, but together signed by all of the
parties hereto. The parties hereto confirm that any facsimile copy of another
party's executed counterpart of this Agreement (or the signature page thereof)
shall be deemed to be an executed original thereof.

                        15.7 Exhibits. The Exhibits are a part of this Agreement
as if fully set forth herein. All references herein to Sections and Exhibits
shall be deemed references to such parts of this Agreement, unless the context
shall otherwise require.

                        15.8 Headings. The headings in this Agreement are for
reference only, and shall not affect the interpretation of this Agreement.

                        15.9 Interpretation. Wherever from the context it
appears appropriate, each term stated in either the singular or the plural shall
include the singular and the plural, and pronouns stated in the masculine, the
feminine or neuter gender shall include the

                                       16
<PAGE>

masculine, the feminine and the neuter.

                        15.10 Certain Acknowledgments. Each of the parties
hereto acknowledge that it has been represented by legal counsel of its own
choice throughout all negotiations and preparation and review of this Agreement,
and that it has executed this Agreement voluntarily. Each of the parties hereto
acknowledge that it is sophisticated in transactions of the type contemplated by
this Agreement and each party wishes to create a relationship based on the terms
set forth in this Agreement.

                        15.11 Severability. If any term, provision, covenant or
restriction of this Agreement is held by a court of competent jurisdiction to be
invalid, void or unenforceable, the parties hereto directs that such court
interpret and apply the remainder of this Agreement in the manner that it
determines most closely effectuates their intent in entering into this
Agreement, and in doing so particularly take into account the relative
importance of the term, provision, covenant or restriction being held invalid,
void or unenforceable.

                        15.12 Survival. The provisions of Sections 6.5 (Notice
of Termination), 6.6 (Effect of Termination), 7 (Confidentiality), 8.1
(Ownership of Equipment and Property), 8.2(a) (Ownership of Trademarks), 10
(Indemnification), 11 (Limitation of Liability), 13.1 (Books and Records), 13.2
(Audit of Products and Inventory Records), and 15 (Miscellaneous) hereof shall
survive any termination of this Agreement.

                        15.13 Governing Law. This Agreement shall be governed
and construed in accordance with the laws of the State of Illinois applicable to
agreements made and to be performed entirely within such State.

[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

                                       17
<PAGE>

            IN WITNESS WHEREOF, the parties have executed this Fulfillment and
Customer Service Services Agreement on the date first above written.

                                        INFINITY RESOURCES, INC.

                                        By: /s/ Dennis Abboud
                                            -------------------------------
                                            Name: Dennis Abboud
                                            Title: CEO

                                        PLAYBOY.COM, INC.

                                        By: /s/ Howard Shapiro
                                            -------------------------------
                                            Name: Howard Shapiro
                                            Title: V.P.

                                       18

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