Document:

EX-10.1

 Exhibit 10.1 

RetailMeNot, Inc. 
 2016
Bonus Plan 
 (Team Member) 

Overview 
 RetailMeNot, Inc. and its affiliated
companies (the “Company”) are committed to sharing their success with the people who make it possible — the Company’s Team Members. The purpose of this 2016 Bonus Plan (this “Plan”) is to
encourage the Company’s Team Members to contribute to the achievement of the Company’s goals and to share in the rewards of the Company’s success. The term of this Plan is for the 2016 fiscal year. 

Eligible Team Members 
 To be eligible to
participate in the Plan, a Team Member must be a regular full-time employee of the Company. Each Team Member’s aggregate annual target bonus shall be communicated in the Team Member’s 2016 compensation overview or offer letter for Team
Members hired in 2016. 
 Performance Periods 

There will be two separate performance periods under this Plan: January 1 through June 30, 2016 (the “1H Period”) and July 1 through
December 31, 2016 (the “2H Period”). 
 Weighting and Payment 

The bonus amounts earned will be paid twice annually. The payment for performance in the 1H Period will be made by September 30,
2016, and the payment for performance in the 2H Period will be made by March 15, 2017 after completion of the audit of the 2016 financial statements. Weighting percentages for each Team Member’s individual performance elements and financial and
audience elements are generally based on the region for which the Team Member has operational responsibility. 
 Individual Performance Element

 A Team Member’s individual performance element is based on his/her performance against individual goals, the competencies established for the
Team Member’s role and the Company’s core values. A Team Member’s performance is evaluated at mid-year for the 1H Period and year-end for the 2H Period by the Team Member’s manager. An individual performance bonus amount is
informed based on each of these evaluations. 
 Financial & Audience Elements 

A Team Member’s financial and audience elements are based on the Company’s performance against targets set for each such element in the
Company’s annual budget during the first fiscal quarter of 2016. Each Team Member will have (1) the Adjusted EBITDA element, (2) an Audience element based upon the country, region or regions for which the Team Member has operational
responsibility and (3) a Net Revenues element based upon the country, region or regions for which the Team Member has operational responsibility. 

Net Revenues mean the corresponding amount as reported in the Company’s Statements of Operations as of June 30, 2016 with
respect to the 1H Period and for the full fiscal year 2016 with respect to the 2H Period, excluding, for each such period, the impact of any acquisitions completed in fiscal year 2016. 

  
 1 

 RetailMeNot, Inc. 

2016 Bonus Plan 
 (Team
Member) 
  

 Adjusted EBITDA means the consolidated, corresponding amount as derived from
the Company’s Statements of Operations as of June 30, 2016 with respect to the 1H Period and for the full fiscal year 2016 with respect to the 2H Period, excluding the impact of any acquisitions completed in fiscal year 2016. 

Audience means the number of the Company’s user days during the 1H Period and the 2H Period, excluding the impact of any
acquisitions completed in fiscal year 2016. The Company determines user days by summing the number of days each user is active during a calendar month. Users of our desktop and mobile websites are determined using browser cookies from
Google Analytics, a third-party product that provides digital marketing intelligence. Users of our native (including mobile) applications are determined using device ID. Because user days are tracked separately for each domain, the Company
counts each of the following as a separate user day: (i) the first time a user accesses one of our desktop or mobile websites using a specific device or browser on a particular day, (ii) each time a user re-accesses one of our desktop or mobile on
the same device or browser on a particular day after that user clears their browser cookies and (iii) the first time a specific mobile device accesses one of our mobile applications on a particular day. 

Payout Formula 
 The payout under this Plan will be
determined as follows: 
  

	 	A.	Base Bonus 

 Individual Performance Element 

At the conclusion of each review, the Team Member’s individual performance will be used to inform a percentage payout for bonus purposes.
If the Team Member’s individual performance in the 1H Period or 2H Period is deemed unsatisfactory, then that Team Member’s percentage payout will be 0% in such period. If the Team Member’s individual performance is satisfactory, then
the team member is eligible for a percentage payout ranging from 50%-150% according to the discretion of the Team Member’s manager and consistent with the examples set forth in the table below. The payout percentage will be multiplied by the
applicable weighting percentage for the individual performance element to determine the amount of the “Individual Performance Element” actually earned. 

Below are examples of team member individual performance and payout scenarios: 

 

					
	 Team Member Performance Example
	  	 Example
Payout %
	 	 Comments

	Team Member exceeded expectations on goal performance, delivered meaningful contributions on an important project that was added to the goal plan, mastered all competencies associated with her/his role and consistently modelled the
Company’s core values to other Team Members.	  	150%	 	Maximum bonus for exceptional goal achievement and modeling RMN’s core values.

  
 2 

 RetailMeNot, Inc. 

2016 Bonus Plan 
 (Team
Member) 
  

					
	 Team Member Performance Example
	  	 Example
Payout %
	 	 Comments

	Team Member exceeded expectations on goal performance and achieved both of the following criteria: (1) satisfied all competencies associated her/his role and (2) consistently embodied the Company’s core values.	  	115%	 	Team Member over-achieved on goals and satisfied or exceeded all other expectations.
			
	Team Member met expectations on goal performance and achieved both of the following criteria: (1) satisfied all competencies associated with her/his role and (2) demonstrated alignment with the Company’s core values.	  	100%	 	Team Member met all expectations.
			
	Team Member met expectations on goal performance and achieved one of the following criteria: (1) satisfied all competencies associated with her/his role and (2) demonstrated alignment with the Company’s core values.	  	75%	 	Team member achieved all goals, but did not successfully meet all expectations either in terms of competencies or alignment with core values.
			
	Team Member missed expectations on some goals and competencies and met expectations on other goals and competencies. However, she/he consistently demonstrated alignment with the Company’s core values and displayed an openness
to improve her/his own performance.	  	50%	 	Missing expectations on goals and competencies suggests a discounted bonus is appropriate. Alignment with core values keeps the bonus from being discounted to 0%. This category may apply to Team Members on performance
improvement plans.
			
	Team Member missed expectations on most goals.	  	0%	 	Goal achievement is critical. While Team Member has the opportunity to improve her/his performance and earn a bonus in the next performance cycle, she/he did not earn a bonus for the current performance cycle. This category may
apply to Team Members on performance improvement plans.

 Financial & Audience Elements 

Net Revenues 
  

	 	1.	The actual amount of the Net Revenues element will be divided by the applicable target to determine the percentage achievement. The percentage achieved will be applied as set forth below to determine the percentage
payout. 

  
 3 

 RetailMeNot, Inc. 

2016 Bonus Plan 
 (Team
Member) 
  

 If the percentage achieved falls between two table results, the percentage payout will be
extrapolated. For example, 98% achievement would result in 96% payout since each percentage point drop in achievement between 95% and 100% results in a two percentage point drop in percentage payout. 

 

			
	 % Net Revenues Target Achieved
	  	Payout
	0%	  	0.0%
	70%	  	25.0%
	75%	  	40.0%
	80%	  	55.0%
	85%	  	67.5%
	90%	  	80.0%
	95%	  	90.0%
	100%	  	100.0%

  

	 	2.	The percentage payout will be multiplied by the applicable Net Revenues weighting percentage to determine the percentage of the Net Revenues element earned. 

Adjusted EBITDA 
  

	 	1.	The actual amount of Adjusted EBITDA will be divided by the target to determine a percentage achievement. The percentage achieved will be applied as set forth below to determine the percentage payout. 

If the percentage achieved falls between two table results, the percentage payout will be extrapolated. For example, 98% achievement would
result in 96% payout since each percentage point drop in achievement between 95% and 100% results in a two percentage point drop in percentage payout. 
  

			
	 % Adjusted EBITDA Target Achieved
	  	Payout
	0%	  	0.0%
	70%	  	25.0%
	75%	  	40.0%
	80%	  	55.0%
	85%	  	67.5%
	90%	  	80.0%
	95%	  	90.0%
	100%	  	100.0%

  
 4 

 RetailMeNot, Inc. 

2016 Bonus Plan 
 (Team
Member) 
  

	 	2.	The percentage payout of the Adjusted EBITDA element will be multiplied by the applicable Adjusted EBITDA weighting percentage to determine the percentage of the Adjusted EBITDA element earned. 

Audience 
  

	 	1.	The actual amount for the Audience element will be divided by the applicable target to determine the percentage achievement. The percentage achieved will be applied as set forth below to determine the percentage payout.

 If the percentage achieved falls between two table results, the percentage payout will be extrapolated. For example, 98%
achievement would result in 96% payout since each percentage point drop in achievement between 95% and 100% results in a two percentage point drop in percentage payout. 
  

			
	 % Audience Target Achieved
	  	Payout
	0%	  	0.0%
	70%	  	25.0%
	75%	  	40.0%
	80%	  	55.0%
	85%	  	67.5%
	90%	  	80.0%
	95%	  	90.0%
	100%	  	100.0%

  

	 	2.	The percentage payout will be multiplied by the applicable Audience weighting percentage to determine the percentage of the Audience element earned. 

 

	 	B.	Accelerator Bonus 

 The Accelerator Bonus can be earned for each Financial element and
the Audience element. 
 To be eligible for an Accelerator Bonus, the Team Member’s individual performance percentage payout must be at
least 100%. 
 Accelerator Calculation: The Accelerator Bonus will be calculated as follows: 

 

	 	1.	Over-performance against the target earns a Team Member Additional Bonus percentage points as set forth below. 

  
 5 

 RetailMeNot, Inc. 

2016 Bonus Plan 
 (Team
Member) 
  

							
	 Element vs. Target 

(1)
	 	 Additional

Bonus (2)
	 	 Element vs. Target
(1)
	 	 Additional

Bonus (2)

	>=1%	 	2.5%	 	>=19%	 	93.1%
	>=2%	 	5.0%	 	>=20%	 	100.0%
	>=3%	 	7.5%	 	>=21%	 	106.7%
	>=4%	 	10.0%	 	>=22%	 	113.3%
	>=5%	 	12.5%	 	>=23%	 	120.0%
	>=6%	 	15.0%	 	>=24%	 	126.7%
	>=7%	 	20.0%	 	>=25%	 	133.3%
	>=8%	 	25.0%	 	>=26%	 	140.0%
	>=9%	 	30.0%	 	>=27%	 	146.7%
	>=10%	 	35.0%	 	>=28%	 	153.3%
	>=11%	 	40.0%	 	>=29%	 	160.0%
	>=12%	 	45.0%	 	>=30%	 	166.7%
	>=13%	 	51.9%	 	>=31%	 	173.3%
	>=14%	 	58.8%	 	>=32%	 	180.0%
	>=15%	 	65.6%	 	>=33%	 	186.7%
	>=16%	 	72.5%	 	>=34%	 	193.3%
	>=17%	 	79.4%	 	>=35%	 	200.0%
	>=18%	 	86.3%	 		 	

  

	(1)	Percentage by which actual element exceeds target.  

	(2)	The additional bonus percentage will be multiplied by the actual element. For example, if actual Consolidated Net Revenues exceeds Target by 16%, the Consolidated Net Revenues Bonus would be calculated by
multiplying the Consolidated Net Revenues Element by 172.5% (i.e. 100% represents the Consolidated Net Revenues Base amount and 72.5% represents the Consolidated Net Revenues Accelerator amount). 

 

	 	2.	The Accelerator portion of both the Consolidated and Country/Region is capped at 200% additional bonus. 

  
 6 

 RetailMeNot, Inc. 

2016 Bonus Plan 
 (Team
Member) 
  

 General Provisions 
  

	 	1.	Bonuses are subject to all applicable taxes and other required deductions. 

  

	 	2.	If the individual performance percentage payout is less than 50% for a Team Member in the 1H Period or the 2H Period, no Financial or Audience element will be earned for that Team Member in that period.

  

	 	3.	The Plan does not constitute a guarantee of employment nor does it restrict the Company’ rights to terminate employment at any time or for any lawful reason. 

 

	 	4.	The Plan does not create vested rights of any nature nor does it constitute a contract of employment or a contract of any other kind. The Plan does not create any customary concession or privilege to which there is any
entitlement from year-to-year, except to the extent required under applicable law. Nothing in the Plan entitles a Team Member to any remuneration or benefits not set forth in the Plan nor does it restrict the Company’ rights to increase or
decrease the compensation of any Team Member, except as otherwise required under applicable law. 

  

	 	5.	Team Members who begin employment with the Company after the first day of the 1H period or the 2H Period for which a bonus is paid shall be eligible to receive a pro-rated bonus for such period. Team Members are not
eligible to participate for the 1H Period if employment begins after March 31, 2016. Team Members are not eligible to participate for the 2H Period if employment begins after October 31, 2016. 

 

	 	6.	Team Members who resign or are terminated prior to the actual payment of a bonus shall not receive a bonus. 

  

	 	7.	This Plan constitutes the entire arrangement regarding the Plan, supersedes any prior oral or written description of the Plan and may not be modified except by a written document that specifically references this Plan
and is signed by the Company’s Chief Executive Officer. 

  

	 	8.	The Plan is provided at the Company’s sole discretion and the Company may modify or eliminate it at any time, individually or in the aggregate, prospectively or retroactively, without notice or obligation during
the plan year. In addition, there is no obligation to extend or establish a similar plan in subsequent years. 

  

	 	9.	The Plan shall not become a part of any employment condition, regular salary, remuneration package, contract or agreement, but shall remain gratuitous in all respects. Bonuses are not to be taken into account for
determining severance pay, termination pay, “extra months” bonuses or payments, or any other form of pay or compensation. 

  

	 	10.	Team Members who are separated from employment with the Company due to divestiture, closure, or dissolution of a business are not eligible to receive a bonus. 

 

	 	11.	Independent contractors, consultants, individuals who have entered into an independent contractor or consultant agreement, temporary employees, contract employees and interns are not eligible to participate in the Plan.

  

	 	12.	The Plan (i) will be subject to such amendments as are required to be effected according to applicable law and (ii) will not be available to Team Members where applicable law prohibits the Plan or where tax or other
business considerations make a Team Member’s participation impracticable in the judgment of the Compensation Committee. 

  
 7 

 RetailMeNot, Inc. 

2016 Bonus Plan 
 (Team
Member) 
  

	 	13.	At a minimum, the Company will fund 50% of the calculated payout for the 2H Period at December 31. If the actual payout for the 2H Period under this Plan exceeds 50% of the calculated payout at December
31, then the actual payout shall be distributed to all Team Members employed as of the date the bonus for the 2H Period is paid based on the payout calculated for such Team Member in accordance with this Plan. If the actual bonus payout under
this Plan for the 2H Period is less than 50% of the calculated payout at December 31, then the amount that shall be distributed to all Team Members employed as of the date the bonus for the 2H Period is paid (but excluding any Team
Member who serves as a Senior Vice President or “C-level” executive) shall equal the actual 2H Period payout calculated for such Team Member in accordance with this Plan plus a pro rata amount equal to the difference between the
calculated payout amount for the 2H Period at December 31, multiplied by 50% minus the amount of actual payout. 

  
 8Exhibit 10.1

 

PURCHASE AGREEMENT

 

This PURCHASE AGREEMENT
(this "Agreement") is made and entered into as of February 11, 2016 by and between P&F Industries Inc., a
Delaware corporation (the "Company"), and Christopher J. Kliefoth, an individual ("Seller").

 

WHEREAS, Seller directly
owns shares of the issued and outstanding Class A common stock, par value $1.00 per share, of the Company ("Company Shares")
(CUSIP: 629830508) and Non-Qualified Options to purchase Company Shares (“Options”); and

 

WHEREAS, Seller desires
to sell, and the Company desires to purchase, free and clear of any and all Liens (as defined herein) 30,000 Company Shares and
Options to purchase 6,667 Company Shares.

 

NOW, THEREFORE, in
consideration of the foregoing premises and the covenants, agreements and representations and warranties contained herein, the
receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

 

ARTICLE I

 

PURCHASE AND SALE; CLOSING

 

Section 1.1           Purchase
and Sale. Upon the terms and subject to the conditions of this Agreement, Seller agrees to sell, convey, assign, transfer and
deliver to the Company, and the Company agrees to purchase from Seller, (i) 30,000 Company Shares (the "Purchased Shares"),
free and clear of any and all mortgages, pledges, encumbrances, liens, security interests, options, charges, claims, deeds of trust,
deeds to secure debt, title retention agreements, rights of first refusal or offer, limitations on voting rights, proxies, voting
agreements, limitations on transfer or other agreements or claims of any kind or nature whatsoever (collectively, "Liens")
and (ii) Options (as set forth on Schedule 1 hereto) to purchase 6,667 Company Shares.

 

Section 1.2           Purchase
Price. Upon the terms and subject to the conditions of this Agreement, in consideration of the aforesaid sale, conveyance,
assignment, transfer and delivery to the Company of (i) the Purchased Shares, the Company shall pay to Seller a price per Purchased
Share of $8.498 for an aggregate price of $254,940 (the "Company Share Purchase Price") and (ii) the Options,
the Company shall pay to Seller the aggregate amount of $16,597 (as calculated on Schedule 1 hereto) (the “Option Purchase
Price” and, together with the Company Share Purchase Price, the “Purchase Price”).

 

Section 1.3           Expenses.
All fees and expenses incurred by a party hereto in connection with the matters contemplated by this Agreement shall be borne by
the party incurring such fee or expense, including without limitation the fees and expenses of any investment banks, attorneys,
accountants or other experts or advisors retained by such party.

 

    	 	1	 

     

    

 

 

Section 1.4           Closing;
Conditions.

 

(a)          The
consummation of the transactions contemplated by this Agreement (the "Closing") shall take place at the offices
of the Company as promptly as practical after satisfaction of the conditions hereto, or at such other place, date or time as the
parties may agree in writing (the "Closing Date").

 

(b)          The
Company's obligations to consummate the transactions contemplated by this Agreement shall be conditioned on (i) consummation
of the transactions contemplated by the Stock Purchase and Redemption Agreement between Countrywide Hardware, Inc.,
Nationwide Industries, Inc.,  Argosy NWI Holdings, LLC, and P&F Industries, Inc. dated as of February 11, 2016, as amended
or otherwise modified through the date hereof, (ii) no injunction or other order, judgment, law, regulation, decree or ruling
or other legal restraint or prohibition having been issued, enacted or promulgated by a court or other governmental authority
of competent jurisdiction that would have the effect of prohibiting or preventing the consummation of the
transactions contemplated hereunder, and (iii) approval of this Agreement and the transactions contemplated hereby by Board
of Directors of the Company.

 

Section 1.5           Deliveries.

 

(a)          At
the Closing, in accordance with Section 1.2, the Company shall deliver or cause to be delivered to Seller the Purchase Price by
wire transfer of immediately available funds to such account as Seller has specified in writing prior to the Closing Date;

 

(b)          Prior
to the Closing, Seller shall deliver or cause to be delivered to the Company all of the 30,000 Purchased Shares by transfer via
the Depository Trust Company Deposit Withdrawal Agent Commission System ("DWAC") in accordance with the instructions
included on the signature page hereto, such delivery to be confirmed as “settled” and not subject to reversal or cancellation
at or prior to the Closing.

 

(c)          Prior
to the Closing, Seller shall deliver or caused to be delivered to the Company the Non-Qualified Stock Option Agreements representing
the Options under the Company’s 2002 and 2012 Stock Incentive Plans.

 

ARTICLE II 

 

COVENANTS

 

Section 2.1           Standstill.

 

(a)          During
the period beginning on the date hereof and ending on the date that is the third anniversary hereof (the "Standstill Period"),
except as specifically permitted by the terms of this Agreement, Seller shall not, and shall cause his Affiliates (as defined in
Section 5.3) not to, acquire, offer or propose to acquire, or agree to acquire, directly or indirectly, by purchase or otherwise,
any (i) Voting Securities (as defined in Section 5.3), or (ii) direct or indirect rights or options to acquire (through purchase,
exchange, conversion or otherwise) any Voting Securities such that, after such purchase in the case of (i) and (ii), Seller would
own in excess of 50,000 Voting Securities (subject to adjustment to reflect any stock dividend, stock split, combination of shares,
reclassification, recapitalization or other similar event affecting the number of outstanding Voting Securities).

 

    	 	2	 

     

    

 

 

(b)          During
the Standstill Period, except upon the express prior written invitation of the Company, Seller shall not, and shall cause his Affiliates
not to, directly or indirectly, singly or as part of a partnership, limited partnership, syndicate or other group (as those terms
are used within the meaning of Section 13(d)(3) of the Securities Exchange Act of 1934, as amended (the "Exchange Act"),
which meanings shall apply for all purposes of this Agreement): (i) make, or in any way participate in, any "solicitation"
of "proxies" (as such terms are defined or used in Regulation 14A under the Exchange Act) or exempt solicitation under
Rule 14a-2(b)(1) or otherwise with respect to any Voting Securities (including by the execution of actions by written consent),
become a "participant" or a "participant in a solicitation" (as such terms are defined or used in Regulation
14A under the Exchange Act) with respect to the Company or otherwise communicate with any stockholder of the Company pursuant to
Rule 14a-1(l)(2)(iv) under the Exchange Act; (ii) initiate, propose or otherwise solicit, or participate in the solicitation of,
stockholders for the approval of one or more stockholder proposals with respect to the Company, including any proposal made pursuant
to Rule 14a-8 under the Exchange Act, or encourage or induce any other individual or entity to initiate any stockholder proposal
relating to the Company, or make any demand or request for any list of the holders of Voting Securities; (iii) form, encourage
the formation, join or in any way participate in a "group" which owns or seeks or offers to acquire beneficial ownership
of Voting Securities or rights to acquire such securities or which seeks or offers to acquire control of the Company or influence
its policies; (iv) solicit, seek or offer to effect, negotiate with or provide any information to any party with respect to, make
any statement or proposal, whether written or oral, either alone or in concert with others, to the Board of Directors of the Company,
to any director or officer of the Company or to any other stockholder of the Company with respect to, or otherwise formulate any
plan or proposal or make any public announcement, proposal, offer or filing under the Exchange Act, any similar or successor statute
or otherwise, or take action to cause the Company to make any such filing, with respect to: (A) any form of business combination,
restructuring, recapitalization, dissolution or similar transaction involving the Company or any Affiliate thereof, including,
without limitation, a merger, tender or exchange offer, share repurchase or liquidation of the Company's assets, (B) any acquisition
or disposition of assets material to the Company, (C) any request to amend, waive or terminate the provisions of this Agreement
or (D) any proposal or other statement inconsistent with the terms of this Agreement; (v) otherwise act, alone or in concert with
others (including by providing financing for another party), to seek or offer to acquire control of the Company or influence, in
any manner, its management, Board of Directors or policies; or (vi) assist or encourage any third party, whether or not a "group"
with such third party, to take any of the actions enumerated in this Section 2.1(b).

 

    	 	3	 

     

    

 

 

Section 2.2           Non-disparagement.

 

(a)          The
Company (on its own behalf and on behalf of its directors, officers, subsidiaries and Affiliates and each of their respective successors
and assigns (collectively, the "Company Parties")) agrees that, during the Standstill Period, it shall not (whether
directly or indirectly, individually or in concert with others, publicly or privately, orally or in writing) engage in any conduct
or make, or cause to be made, any statement, observation or opinion, or communicate any information that is calculated to or is
reasonably likely to have the effect of (i) undermining, impugning, disparaging, injuring the reputation of or otherwise in any
way reflecting adversely or detrimentally upon Seller or (ii) accusing or implying that Seller engaged in any wrongful, unlawful
or improper conduct. The foregoing shall not apply to any compelled testimony, either by legal process, subpoena or otherwise or
to any response to any request for information from any governmental authority having jurisdiction over the Company; provided,
however, that in the event that any Company Party is requested pursuant to, or required by, applicable law, regulation or legal
process to testify or otherwise respond to a request for information from any governmental authority, the Company shall notify
Seller promptly so that the Seller may seek a protective order or other appropriate remedy. In the event that no such protective
order or other remedy is obtained, or Seller waives compliance with the terms of this Section 2.2(a), such Company Party shall
furnish only such information which it has been advised by counsel is legally required and will exercise reasonable efforts to
obtain reliable assurance that such information will be accorded confidential treatment. The preceding sentences of this Section
2.2(a) shall not preclude the Company from responding publicly or otherwise to any comments made by Seller to any news media or
to any statements of assertions by any news media based on prior statements, assertions or filings made by Seller.

 

(b)          Seller
agrees that, during the Standstill Period, he shall not (whether directly or indirectly, individually or in concert with others,
publicly or privately, orally or in writing) engage in any conduct or make, or cause to be made, any statement, observation or
opinion, or communicate any information, including, without limitation, to any member of the press, analyst, governmental or regulatory
agency, that is calculated to or is reasonably likely to have the effect of (i) undermining, impugning, disparaging, injuring the
reputation of or otherwise in any way reflecting adversely or detrimentally upon any Company Party or (ii) accusing or implying
that any Company Party engaged in any wrongful, unlawful or improper conduct; provided, however, that in the event that
Seller is requested pursuant to, or required by, applicable law, regulation or legal process to testify or otherwise respond to
a request from any governmental authority, Seller shall notify the Company promptly so that the Company may seek a protective order
or other appropriate remedy. In the event that no such protective order or other remedy is obtained, or any Company Party waives
compliance with the terms of this Section 2.2(b), Seller shall furnish only such information which it is advised by counsel is
legally required and will exercise reasonable efforts to obtain reliable assurance that such information will be accorded confidential
treatment.

 

Section 2.3           Public
Announcement; Public Filings.

 

(a)          Without
limitation of the Company’s rights under the last sentence of Section 2.2(a) hereof and except as may be required by law
or any governmental authority, regulatory agency or accrediting body, neither party hereto nor any of its respective Affiliates
shall issue any press release or make any public statement relating to the transactions contemplated hereby.

 

    	 	4	 

     

    

 

 

Section 2.4           Confidentiality.
Seller shall not disclose and shall maintain the confidentiality of (and shall cause his Affiliates
to not disclose and to maintain the confidentiality of) any non-public information which relates to the business, legal or financial
affairs of the Company (the "Confidential Information"). Seller shall use at least the same degree of care to
safeguard and to prevent the disclosure, publication or dissemination of the Confidential Information as he employs to avoid unauthorized
disclosure, publication or dissemination of his own information of a similar nature, but in no case less than reasonable care.
In the event that Seller (or any Affiliate) is requested or required (by oral question, interrogatory, request for information
or documents, subpoena, civil investigative demand or similar process) to disclose any Confidential Information, Seller shall (a)
notify the Company promptly so that the Company may seek a protective order or other appropriate remedy and (b) cooperate with
the Company in any effort the Company undertakes to obtain a protective order or other remedy. In the event that no such protective
order or other remedy is obtained, the applicable party shall disclose to the person compelling disclosure only that portion of
the Confidential Information which such party is advised by counsel is legally required and shall exercise commercially reasonable
efforts to obtain reliable assurance that confidential treatment is accorded the Confidential Information so disclosed.

 

ARTICLE III 

 

REPRESENTATIONS AND WARRANTIES OF SELLER

 

Section 3.1           Existence;
Authority. Seller has all requisite competence, power and authority to execute and deliver this Agreement, to perform his obligations
hereunder and to consummate the transactions contemplated hereby.

 

Section 3.2           Enforceability.
This Agreement has been duly and validly executed and delivered by Seller and, assuming due and valid authorization, execution
and delivery by the Company, this Agreement constitutes a legal, valid and binding obligation of Seller enforceable against Seller
in accordance with its terms, except as such enforceability may be affected by bankruptcy, insolvency, moratorium and other similar
laws relating to or affecting creditors' rights generally and general equitable principles.

 

Section 3.3           Ownership.
Seller is the sole record and beneficial owner of the Purchased Shares and the Options, free and clear of any and all Liens. Seller
has full power and authority to transfer full legal ownership of the Purchased Shares and the Options to the Company, and Seller
is not required to obtain the approval of any person or governmental agency or organization to effect the sale of the Purchased
Shares or the Options. The entire direct or indirect beneficial ownership of Seller or any of his Affiliates in the Company is
30,500 Company Shares and Options to purchase 6,667 Company Shares.

 

Section 3.4           Good
Title Conveyed. Any stock certificates and stock powers (together with the Stock Option Agreements representing the Options)
executed and delivered by Seller at the Closing will be valid and binding obligations of Seller, enforceable in accordance with
their respective terms, and, together with the delivery of Purchased Shares through DWAC, will effectively vest in the Company
good, valid and marketable title to all of the Purchased Shares and Options, free and clear of any and all Liens.

 

Section 3.5           Absence
of Litigation. There is no suit, action, investigation or proceeding pending or, to the knowledge of Seller, threatened against
Seller that could impair the ability of Seller to perform its obligations hereunder or to consummate the transactions contemplated
hereby.

 

    	 	5	 

     

    

 

 

Section 3.6           Other
Acknowledgements.

 

(a)          Seller
hereby represents and acknowledges that he is a sophisticated investor and he knows the Company may have material Confidential
Information concerning the Company and its condition (financial and otherwise), results of operations, businesses, properties,
plans and prospects and that such information could be material to Seller's' decision to sell the Purchased Shares and the Options
or otherwise materially adverse to Seller's interests. Seller acknowledges and agrees that the Company shall have no obligation
to disclose to him any such information and hereby waives and releases, to the fullest extent permitted by law, any and all claims
and causes of action he has or may have against the Company and the Company’s Affiliates, officers, directors, employees,
agents and representatives based upon, relating to or arising out of nondisclosure of such information or the sale of the Purchased
Shares and the Options hereunder.

 

(b)          Seller
further represents that he has adequate information concerning the business and financial condition of the Company to make an informed
decision regarding the sale of the Purchased Shares and the Options and has, independently and without reliance upon the Company,
made his own analysis and decision to sell the Purchased Shares and the Options. With respect to legal, tax, accounting, financial
and other considerations involved in the transactions contemplated by this Agreement, including the sale of the Purchased Shares
and the Options, Seller is not relying on the Company (or any agent or representative thereof). Seller carefully considered and,
to the extent he believes such discussion necessary, discussed with professional legal, tax, accounting, financial and other advisors
the suitability of the transactions contemplated by this Agreement, including the sale of the Purchased Shares and the Options.
Seller acknowledges that neither the Company nor any of the Company’s directors, officers, subsidiaries or Affiliates has
made or makes any representations or warranties, whether express or implied, of any kind except as expressly set forth in this
Agreement.

 

(c)          Seller
is an "accredited investor" as defined in Rule 501 promulgated under the Securities Act of 1933, as amended. The sale
of the Purchased Shares and the Options by Seller (i) was privately negotiated in an independent transaction and (ii) does not
violate any rules or regulations applicable to Seller.

 

ARTICLE IV 

 

REPRESENTATIONS AND WARRANTIES OF THE
COMPANY

 

The Company makes the
following representations and warranties to Seller:

 

Section 4.1           Existence;
Authority. The Company is a corporation duly organized, validly existing and in good standing under the laws of the State of
Delaware. The Company has all requisite corporate power and authority to execute and deliver this Agreement, to perform its obligations
hereunder and to consummate the transactions contemplated hereby and has taken all necessary corporate action to authorize the
execution, delivery and performance of this Agreement.

 

    	 	6	 

     

    

 

 

Section 4.2           Enforceability.
This Agreement has been duly and validly executed and delivered by the Company and, assuming due and valid authorization, execution
and delivery by Seller, this Agreement constitutes a legal, valid and binding obligation of the Company, enforceable against the
Company in accordance with its terms, except as such enforceability may be affected by bankruptcy, insolvency, moratorium and other
similar laws relating to or affecting creditors' rights generally and general equitable principles.

 

Section 4.3           Absence
of Litigation. There is no suit, action, investigation or proceeding pending or, to the knowledge of the Company, threatened
against such party that could impair the ability of the Company to perform its obligations hereunder or to consummate the transactions
contemplated hereby.

 

ARTICLE V 

 

MISCELLANEOUS

 

Section 5.1           Survival.
Each of the representations, warranties, covenants and agreements in this Agreement or pursuant hereto shall survive the Closing.
Notwithstanding any knowledge of facts determined or determinable by either party by investigation, each party shall have the right
to fully rely on the representations, warranties, covenants and agreements of the other party contained in this Agreement or in
any other documents or papers delivered in connection herewith. Each representation, warranty, covenant and agreement of the parties
contained in this Agreement is independent of each other representation, warranty, covenant and agreement. Except as expressly
set forth in this Agreement, neither party has made any representation warranty, covenant or agreement.

 

Section 5.2           Notices.
All notices, requests, claims, demands and other communications hereunder shall be in writing and shall be given (and shall be
deemed to have been duly given if so given) by hand delivery, cable, telecopy or mail (registered or certified, postage prepaid,
return receipt requested) to the respective parties hereto addressed as follows:

 

If to the Company:

 

445 Broadhollow Road

Suite 100

Melville, NY 11747

Attention: Richard B. Goodman

Telecopy Number: (631) 773-4223

 

If to Seller:

 

902 South Rome Avenue, Unit C

Tampa, FL 33606

 

    	 	7	 

     

    

 

 

Section 5.3           Certain
Definitions. As used in this Agreement, (a) the term "Affiliate" shall have the meaning set forth in Rule
12b-2 under the Exchange Act and shall include persons who become Affiliates of any person subsequent to the date hereof; (b) the
term "Voting Securities" shall mean the Company Shares and any other securities of the Company entitled to vote
in the election of directors, or securities convertible into, or exercisable or exchangeable for, securities of the Company entitled
to vote in the election of directors, whether or not subject to the passage of time or other contingencies; and (c) the Company
and Seller will be referred to herein individually as a "party" and collectively as "parties."

 

Section 5.4           Specific
Performance. The Company, on the one hand, and Seller, on the other hand, acknowledge and agree that the other would be irreparably
injured by a breach of this Agreement and that money damages are an inadequate remedy for an actual or threatened breach of this
Agreement. Accordingly, the parties agree to the granting of specific performance of this Agreement and injunctive or other equitable
relief as a remedy for any such breach or threatened breach, without proof of actual damages, and further agree to waive any requirement
for the securing or posting of any bond in connection with any such remedy. Such remedy shall not be deemed to be the exclusive
remedy for a breach of this Agreement, but shall be in addition to all other remedies available at law or equity.

 

Section 5.5           No
Waiver. No waiver by either party hereto of a breach of any provision of this Agreement shall operate as or be construed to
be a waiver of any other breach of such provision or of any breach of any other provision of this Agreement. The failure of a party
hereto to insist upon strict adherence to any term of this Agreement on one or more occasions shall not be considered a waiver
or deprive that party of the right thereafter to insist upon strict adherence to that term or any other term of this Agreement.

 

Section 5.6           Severability.
If any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction or other authority
to be invalid or unenforceable, the remainder of the terms, provisions, covenants and restrictions of this Agreement shall remain
in full force and effect and shall in no way be affected, impaired or invalidated by such holding. The parties agree that the court
making any such determination of invalidity or unenforceability shall have the power to reduce the scope, duration or area of,
delete specific words or phrases in, or replace any such invalid or unenforceable provision with one that is valid and enforceable
and that comes closest to expressing the intention of such invalid or unenforceable provision, and this Agreement shall be enforceable
as so modified after the expiration of the time within which the judgment may be appealed.

 

Section 5.7           Successors
and Assigns. This Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective successors
and assigns; provided that this Agreement (and any of the rights, interests or obligations of either party hereunder) may
not be assigned by either party without the prior written consent of the other party hereto, such consent not to be unreasonably
withheld. Any purported assignment of a party's rights under this Agreement in violation of the preceding sentence shall be null
and void.

 

Section 5.8           Entire
Agreement; Amendments. This Agreement constitutes the entire agreement between the parties with respect to the subject matter
hereof and supersedes all other prior agreements and understandings, both written and oral, between the parties with respect to
the subject matter hereof and, except as expressly set forth herein, is not intended to confer upon any person other than the parties
hereto any rights or remedies hereunder. This Agreement may be amended only by a written instrument duly executed by the parties
hereto or their respective permitted successors or assigns.

 

    	 	8	 

     

    

 

 

Section 5.9           Headings.
The section headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or
interpretation of this Agreement.

 

Section 5.10         Governing
Law. This Agreement shall be governed by and construed and enforced in accordance with the laws of the State of Delaware, without
giving effect to choice of law principles thereof that would cause the application of the laws of any other jurisdiction.

 

Section 5.11         Submission
to Jurisdiction. Each of the parties irrevocably submits to the exclusive jurisdiction and service and venue in any federal
or state court sitting in the State of Delaware for the purposes of any action, suit or proceeding arising out of or with respect
to this Agreement. Each of the parties irrevocably and unconditionally waives any objections to the laying of venue of any action,
suit or proceeding relating to this Agreement in any federal or state court sitting in the State of Delaware, and hereby further
irrevocably and unconditionally waives and agrees not to plead or claim in any such court that any such action, suit or proceeding
brought in any such court has been brought in an inconvenient forum. EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES THE RIGHT
TO A TRIAL BY JURY.

 

Section 5.12         Counterparts;
Facsimile. This Agreement may be executed in counterparts, including by facsimile or PDF electronic transmission, each of which
shall be deemed an original, but all of which together shall constitute one and the same Agreement.

 

Section 5.13         Further
Assurances. Upon the terms and subject to the conditions of this Agreement, each of the parties hereto agrees to execute such
additional documents, to use commercially reasonable efforts to take, or cause to be taken, all actions, and to do, or cause to
be done, and to assist and cooperate with the other parties in doing, all things necessary, proper or advisable to consummate or
make effective, in the most expeditious manner practicable, the transactions contemplated by this Agreement.

 

Section 5.14         Interpretation.
The parties acknowledge and agree that this Agreement has been negotiated at arm's length and between parties equally sophisticated
and knowledgeable in the matters covered hereby. Accordingly, any rule of law or legal decision that would require interpretation
of any ambiguities in this Agreement against the party that has drafted it is not applicable and is hereby waived.

 

    	 	9	 

     

    

 

 

IN WITNESS WHEREOF,
the parties hereto have caused this Agreement to be duly executed as of the day and year first written above.

 

	 	P&F INDUSTRIES INC.
	 	 
	 	By:	/s/ Joseph A. Molino, Jr.
	 	Name:	Joseph A. Molino, Jr.
	 	Title:	Vice President
	 	 
	 	/s/ Christopher J. Kliefoth
	 	Christopher J. Kliefoth

 

 

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