Document:

Exhibit 10.1

 Exhibit 10.1 

 
 

 
  

			
	 	 	 AOL Advertising
 770 Broadway - 6th Floor
 New York, NY 10003

5/24/12 10:18 AM

 Advertising Insertion Order 
  

					
	 CONTRACT INFORMATION
	 	 BILLING CONTRACT INFORMATION
	 	 SUMMARY

	 Advertiser: Local.com
	 	Primary Contact: ATTN: ACCOUNTS PAYABLE	 	Total Gross: N/A
	 Plan Name: Local.com Search 2012-2013
	 	Company Name: LOCAL.COM	 	Total Net: N/A
	 Plan ID: 10037603
	 	Address: 7555 IRVINE CENTER DRIVE	 	All prices shown are: Net
	 Plan Version: 3
	 	City, State/Province: IRVINE, CA	 	Agency Commission: $0.00
	 AOL Sales Contact: Jason A. Costes
	 	Postal Code, Country: 92618-2930, US	 	Agency Commission%: 0%
	 Start Date: 6/1/12
	 	Email: billing@local.com	 	Total Guaranteed Impressions: 0
	 End Date: 5/31/13
	 	Phone: 949-784-0800	 	Billing Data Source: AOL Advertising
		 	Fax:	 	
	 	Billing Method: Bill on Actuals	 	

 CREATIVE SPECS 
 Detailed Specs available at http://advertising.aol.com/ad-specs 
 MEDIA PLAN DETAILS

  

																															
	 LineItem#
	  	 ProductName/ChargeType
	  	Targeting	  	Line Item Notes	 	Start	 	  	End	 	  	ValueType	 	  	CostType	  	Rate	 	  	Quantity	 	  	TotalCost
	947436	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947437	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947438	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947439	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947440	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947441	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947442	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947443	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947444	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947445	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947446	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947447	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947448	  	AOL Search Marketplace	  		  	[***]	 	 	6/1/12	  	  	 	5/31/13	  	  	 	Paid Media	  	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]

  

  

	***	- Portions of this page have been omitted pursuant to a request for confidential treatment and filed separately with the Securities and Exchange Commission.

 10037603(3) Page 1/4 

 

 

					
	Advertising Insertion Order	  	 AOL Advertising
770 Broadway - 6th Floor

New York, NY 10003
5/24/12 10:18 AM

  

																									
	LineItem#	  	 ProductName/ChargeType
	  	Targeting	  	Line Item Notes	  	Start	  	End	  	ValueType	  	CostType	  	Rate	 	  	Quantity	 	  	TotalCost
	947449	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947450	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947451	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947452	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947453	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947454	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947455	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947456	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947457	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947458	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947459	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947460	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947461	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947462	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947463	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947464	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947465	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947466	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947467	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947468	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947469	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947470	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947471	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947472	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947473	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947474	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947475	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947476	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947477	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]
	947478	  	AOL Search Marketplace	  		  	[***]	  	6/1/12	  	5/31/13	  	Paid Media	  	BID	  	 	N/A	  	  	 	N/A	  	  	[***]

  
 10037603(3)
Page 2/4 
  

	***	- Portions of this page have been omitted pursuant to a request for confidential treatment and filed separately with the Securities and Exchange Commission.

					
	

	  	Advertising Insertion Order	  	 AOL Advertising
 770 Broadway - 6th Floor
 New York, NY 10003

5/24/12 10:18 AM

  

																															
	 LineItem#
	 	ProductName/ChargeType	 	 	Targeting	 	Line Item Notes	 	Start	 	End	 	ValueType	 	 	CostType	 	 	Rate	 	 	Quantity	 	 	TotalCost
	 947479
	 	 	AOL Search Marketplace	  	 		 	[***]	 	6/1/12	 	5/31/13	 	 	Paid Media	  	 	 	BID	  	 	 	N/A	  	 	 	N/A	  	 	[***]
	 947480
	 	 	AOL Search Marketplace	  	 		 	[***]	 	6/1/12	 	5/31/13	 	 	Paid Media	  	 	 	BID	  	 	 	N/A	  	 	 	N/A	  	 	[***]
	 947481
	 	 	AOL Search Marketplace	  	 		 	[***]	 	6/1/12	 	5/31/13	 	 	Paid Media	  	 	 	BID	  	 	 	N/A	  	 	 	N/A	  	 	[***]
	 947482
	 	 	AOL Search Marketplace	  	 		 	[***]	 	6/1/12	 	5/31/13	 	 	Paid Media	  	 	 	BID	  	 	 	N/A	  	 	 	N/A	  	 	[***]
	 947483
	 	 	AOL Search Marketplace	  	 		 	[***]	 	6/1/12	 	5/31/13	 	 	Paid Media	  	 	 	BID	  	 	 	N/A	  	 	 	N/A	  	 	[***]
	 947484
	 	 	AOL Search Marketplace	  	 		 	[***]	 	6/1/12	 	5/31/13	 	 	Paid Media	  	 	 	BID	  	 	 	N/A	  	 	 	N/A	  	 	[***]
	 947485
	 	 	AOL Search Marketplace	  	 		 	[***]	 	6/1/12	 	5/31/13	 	 	Paid Media	  	 	 	BID	  	 	 	N/A	  	 	 	N/A	  	 	[***]
	 947486
	 	 	AOL Search Marketplace	  	 		 	[***]	 	6/1/12	 	5/31/13	 	 	Paid Media	  	 	 	BID	  	 	 	N/A	  	 	 	N/A	  	 	[***]
	 947487
	 	 	AOL Search Marketplace	  	 		 	[***]	 	6/1/12	 	5/31/13	 	 	Paid Media	  	 	 	BID	  	 	 	N/A	  	 	 	N/A	  	 	[***]
	 947488
	 	 	AOL Search Marketplace	  	 		 	[***]	 	6/1/12	 	5/31/13	 	 	Paid Media	  	 	 	BID	  	 	 	N/A	  	 	 	N/A	  	 	[***]
	 947489
	 	 	AOL Search Marketplace	  	 		 	[***]	 	6/1/12	 	5/31/13	 	 	Paid Media	  	 	 	BID	  	 	 	N/A	  	 	 	N/A	  	 	[***]
			 	 	Totals	  	 	 	N/A	  	 	N/A
			 	 	TR/X MS	  	 	 	Plan Value:	  	 	[***]

 GENERAL COMMENTS 
 TERMS AND CONDITIONS 
 This insertion Order will be governed by the AAAA/IAB Standard Terms
and Conditions for Internet Advertising for Media Buys One Year or Less, version 3.0 (the “Standard Terms”), and any additional terms attached hereto or referenced via URL (the “AOL Additional Terms”). This insertion Order will
be governed by the laws of the State of New York. If an Advertiser is signing this Insertion Order with no Agency representation, all references in this Insertion Order and the Standard Terms to “Agency” will be deemed to mean Advertiser.
All impressions specified in this Insertion Order will be delivered through the AOL Network, which is defined as any web site, product, service, or site owned, operated, distributed, or authorized to be distributed by or through AOL Inc., AOL
Advertising Inc. or any AOL affiliate worldwide, including any third party interactive site(s) on which AOL distributes or is authorized to distribute Advertisements. AOL Additional terms that apply to the inventory specified herein are incorporated
by reference and can be found at http://adspecs.aol.com/terms-conditions/current-terms-conditions/aol-advertising-inc-additional-terms-advertising-insertion 
 AUTHORIZED SIGNATURES 
 In order to bind the parties to this agreement, their duly authorised
representatives have signed their names below on the dates indicated. This agreement (including the Standard Terms incorporated by) reference shall be binding on both parties when signed on behalf of each party and delivered to the other party
(which delivery may be accomplished by facsimile transmission of the signature pages hereto). 
 Client will be billed on a CPC,
bid-for-position model only. 
 The only additional terms that apply are the Search Marketplace terms. 

TR/X MS 
  

  
 10037603(3)
Page 3/4 
  

	***	- Portions of this page have been omitted pursuant to a request for confidential treatment and filed separately with the Securities and Exchange Commission.

  
 

 
 AOL Advertising 
 770 Broadway - 6th Floor 
 New York, NY 10003 

5/24/12 10:18 AM 

Advertising Insertion Order 
  

							
	AOL Advertising Inc.	  	CUSTOMER OR AGENCY
				
	By:	  	 /s/ Jim Norton
	  	 By:
	  	/s/ Michael Sawtell
		  		  		  	(signature)
	Print Name:	  	Jim Norton,	  	 Print Name:    
	  	MICHAEL SAWTELL
		  		  		  	(print or type)
	Title:	  	Vice President	  	Title:	  	PRESIDENT/COO
		  	AOL Advertising, Inc.	  		  	(print or type)
	Date:	  	5/24/12	  	Date:	  	5/29/12
		  		  		  	
		  		  	Contract	  	#36

  

  
 10037603(3)
Page 4 / 4 
  

	***	- Portions of this page have been omitted pursuant to a request for confidential treatment and filed separately with the Securities and Exchange Commission.Exhibit 10.2

 Exhibit 10.2 

 

			
	 EXECUTION VERSION
	 	Contract # 1-26652287-6

 AMENDMENT NUMBER 6 
 TO 
 YAHOO! PUBLISHER NETWORK AGREEMENT #1-26652287 

This Amendment #6 to the Yahoo! Publisher Network Agreement #1-26652287 (“Amendment #6”) is entered into as of the latter
date of either Yahoo! or Publisher’s signature below (“Amendment #6 Effective Date”) and is made by and among Local.com Corporation (“Publisher”), on the one hand, and Yahoo! Inc. and Yahoo! Sarl (together,
“Yahoo!”), on the other hand, and modifies the Yahoo! Publisher Network Agreement #1-26652287 by and between Yahoo! Inc. and Publisher effective as of August 25, 2010 (the “Agreement”). 

In consideration of mutual covenants and for such other good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged by the parties hereto, Publisher and Yahoo! hereby agree as follows: 
  

	1.	Yahoo! Sarl is added as a party to the Agreement. The second sentence of Attachment A (which begins with “The use of the term ‘Yahoo!...”) is deleted
and replaced by the following: 

 Yahoo! Inc. is solely responsible for the Yahoo! rights, obligations and duties
described under this Agreement for the markets included as part of the Territory within the Americas and Yahoo! Sarl is solely responsible for the Yahoo! rights, obligations and duties described under this Agreement for all the markets included as
part of the Territory outside of the Americas. The use of the term “Yahoo!” throughout this Agreement shall refer to Yahoo! Inc. in relation to the markets included as part of the Territory within the Americas and shall refer to Yahoo!
Sarl in relation to all markets included as part of the Territory outside of the Americas. 
  

	2.	The following information is inserted at the notice information section of the SO: 

 

			
	 YAHOO! SARL

		
	 ZA la Pièce No 4

Route de l’Etraz

1180 Rolle, Switzerland
	 	
	 Fax: 44 20 7131 1775
	 	Attn: Legal

  

	3.	Part A of the “Deployment of Services on Publisher’s Offerings” section on the Service Order is hereby deleted and replaced with the following (change in
italics): 

  

	 	A.	Results Hosting Sites 

 1.
Link = Search Box; Results = Paid Search Results; Publisher’s Offering = the following Sites: www.local.com, www.mrlocal.com, www.premierguide.com, www.ziphip.com, www.loqal.com,
uk.local.com and local.co.uk (sometimes referred to herein individually or collectively as “Results Hosting Sites”). 
 2. Link = Hyperlinks; Results = Hyperlink Results; Publisher’s Offering = Results Hosting Sites. 
 3. Link = Ad Code; Results = Matched Ads; Publisher’s Offering = Results Hosting Sites. 
 For Results Hosting Sites approved for arbitrage, the terms of Attachment E will apply. 
  

	4.	The third sentence of Section 5 of Attachment B is deleted and replaced by the following (change in italics): 

 

  

					
		  	1	  	Yahoo! Confidential

			
	 EXECUTION VERSION
	 	Contract # 1-26652287-6

  

 Gross Revenue is calculated and payment is made to Publisher net of any taxes that are
required to be collected, withheld or paid with respect to such earned amount including social contributions and/or taxes related to the international remittance of money (except taxes on net income) and net of credit card or other payment
processing fees, bad debt and charge-backs, commissions or discounts allowed or paid to advertising agencies, and refunds to Advertisers. 
  

	5.	The definitions of Named Companies and Territory in Section 30 of Attachment B to the Agreement are deleted and replaced by the following (changes in italics):

 Named Companies: *** and any of their subsidiaries that Yahoo! may identify from time to time upon
written notice to Publisher, ***. 
 Territory: the following countries or regions where Yahoo! has a paid marketplace:
the United States and the United Kingdom. The aforementioned countries or regions may be updated upon mutual agreement of the parties. 
  

	6.	Miscellaneous. 

  

	 	(a)	Except as expressly set forth herein, the terms and conditions of the Agreement are unmodified and remain in full force and effect. 

 

	 	(b)	The Agreement is amended to provide that references in the Agreement to “this Agreement” or “the Agreement” (including indirect references such as
“hereunder”, “hereby”, “herein” and “hereof”) shall be deemed references to the Agreement as amended hereby. All capitalized defined terms used but not defined herein shall have the same meaning as set forth
in the Agreement. 

  

	 	(c)	This Amendment #6 may be executed in one or more counterparts, each of which when executed shall be deemed to be an original but all of which taken together shall
constitute one and the same instrument. An electronically transmitted signature via pdf or facsimile shall be deemed the equivalent to an original ink signature. 

 

	 	(d)	In the event of a conflict between any of the terms and conditions of the Agreement and any of the terms and conditions of this Amendment #6, the terms and conditions
of this Amendment #6 shall control. 

 [Signatures on next page] 

 

  

					
		  	2	  	Yahoo! Confidential

	***	- Portions of this page have been omitted pursuant to a request for confidential treatment and filed separately with the Securities and Exchange Commission.

			
	 EXECUTION VERSION
	 	Contract # 1-26652287-6

  

 IN WITNESS WHEREOF, the parties hereto have duly executed and delivered this Amendment #6 as of the
Amendment #6 Effective Date. 
  

			
	 LOCAL.COM CORPORATION

 
 By: /s/ Michael
Sawtell                                       
             
 Name: Michael
Sawtell
 Title: President/COO

Date: 5/29/2012
	 	 YAHOO! INC.
  

By: /s/ Al
Echamendi                                        
            
 Name: Al Echamendi

Title: VP Bus Dev
 Date:
5/23/2012

		
		 	 YAHOO! SARL
  

By: /s/ Jean-Christophe
Conti                                       
             
 Name: Jean-Christophe Conti

Title: VP-Head of Patnerships Group
 Date:
5/29/2012

  

  

					
		  	Signature page to Amendment 6	  	Yahoo! Confidential

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