Document:

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                                                                    EXHIBIT 10.9

                                    WARRANT
                             SUBSCRIPTION AGREEMENT
                             ----------------------

  This Subscription Agreement (this "Agreement") is made as of December 30,
1999, by and between RightStart.com Inc., a Delaware corporation (the
"Company"), and Oxygen Media, LLC, a Delaware limited liability company (the
"Oxygen").

  The parties hereto agree as follows:

  1.  Purchase and Sale of Securities.
      -------------------------------

     (a)  Authorization of Issuance.  The Company's Board of Directors (the
          -------------------------
"Board") has authorized the issuance and sale to Oxygen of a warrant,
substantially in the form attached hereto as Exhibit A (the "Warrant"), to
purchase an aggregate of 136,500 shares of common stock, par value $.01 per
share of the Company (the "Common Stock"). The Warrant is being issued pursuant
to that certain Term Sheet dated October 28, 1999, between the Company, Oxygen
and The Right Start, Inc., a copy of which has been attached hereto as Exhibit B
(the "Term Sheet").

     (b)  Purchase and Sale.  Subject to the terms and conditions set forth in
          -----------------
the Warrant and this Agreement, including the covenants contained in this
paragraph, Oxygen agrees to purchase, and the Company agrees to issue and sell
to Oxygen, a Warrant to purchase 136,500 shares of Common Stock, subject to
adjustment from time to time as set forth in the Warrant.

     (c)  Oxygen Representation and Warranties.  In connection with the purchase
          ------------------------------------
and sale of the Warrant and the Common Stock issuable upon conversion of the
Warrant (the "Warrant Stock"), Oxygen represents and warrants to the Company
that:

               (i) the Warrant and the Warrant Stock to be acquired by Oxygen
     pursuant to this Agreement will be acquired for Oxygen's own accounts and
     not with a view to, or intention of, distribution thereof in violation of
     the Securities Act of 1933, as amended (the "Securities Act"), or any
     applicable state securities laws, and the Warrant and the Warrant Stock
     will not be disposed of in contravention of the Securities Act or any
     applicable state securities laws;

               (ii) Oxygen is familiar with the term "accredited investor" as
     defined in Rule 501 under the Securities Act and Oxygen is an "accredited
     investor" within the meaning of such term in Rule 501 under the Securities
     Act;

               (iii)  Oxygen is sophisticated in financial matters and is able
     to evaluate the risks and benefits of the investment in the Company's
     securities;

               (iv) Oxygen is able to bear the economic risk of its investment
     in the Warrant and the Common Stock issuable on conversion thereof for an
     indefinite period of time because the Warrant and the Common Stock (A) have
     not been registered under the
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     Securities Act and, therefore, cannot be sold unless subsequently
     registered under the Securities Act or an exemption from such registration
     is available and (B) are subject to additional restrictions as provided
     herein;

               (v) Oxygen has had an opportunity to ask questions and receive
     answers concerning the terms and conditions of the sale of the Warrant and
     the Warrant Stock and has had full access to such other information
     concerning the Company as it has requested; and

               (vi) this Agreement constitutes the legal, valid and binding
     obligation of Oxygen, enforceable in accordance with its terms, and the
     execution, delivery and performance of this Agreement by Oxygen does not
     and will not conflict with, violate or cause a breach of any agreement,
     contract or instrument to which Oxygen is party or any judgment, order or
     decree to which Oxygen is subject which would have a material adverse
     effect on Oxygen or the Company.

  2.  Legends.  Oxygen agrees that a legend in substantially the form set forth
      -------
below shall be placed on all certificates evidencing the Warrant or the Warrant
Stock (in addition to any legend required under applicable state securities
laws).  Such legend shall read as follows:

          The securities represented hereby have not been registered under the
          Securities Act of 1933, as amended, and may not be sold or
          transferred, assigned, pledged or hypothecated unless and until
          registered under such Act or unless the Company has received an
          opinion of counsel or other evidence, satisfactory to the Company and
          its counsel, that such registration is not required.

  3.  Representations and Warranties of the Company.
      ---------------------------------------------

          (a) Corporate Existence; Authority.  The Company is a corporation duly
              ------------------------------
organized, validly existing and in good standing under the laws of Delaware, and
it has all requisite power and authority to carry on its business as it is being
conducted.

          (b) Authorization.  All corporate action necessary for the
              -------------
authorization, execution and delivery of this Agreement and the Warrant by the
Company, and the performance of all obligations of the Company hereunder and
thereunder, has been taken, and this Agreement and the Warrant, each when
executed and delivered, will constitute valid and legally binding obligations of
the Company, enforceable in accordance with their respective terms except (i) as
limited by applicable bankruptcy, insolvency, reorganization, moratorium, and
other laws of general application affecting creditors' rights generally, (ii) as
limited by laws relating to the availability of specific performance, injunctive
relief, or other equitable remedies, and (iii) as to rights to indemnity and
contribution that may be limited by applicable laws.

          (c) Valid Issuance of Common Stock.  Upon issuance in accordance with
              ------------------------------
the terms of Warrant, the Common Stock issuable upon exercise of the Warrant
will be duly authorized and validly issued, fully paid, and nonassessable and
will be free of restrictions on

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transfer other than restrictions on transfer under this Agreement, the Warrant
and under applicable state and federal securities laws.

          (d) No Conflicts.  The execution, delivery and performance by the
              ------------
Company of this Agreement and the Warrant, and the consummation of the
transactions contemplated hereby and thereby, will not result in any violation,
be in conflict with or constitute, with or without the passage of time or giving
of notice, a default under the Company's certificate of incorporation or bylaws
or, to the Company's knowledge, any agreement, contract or instrument to which
the Company is a party, the effect which would have a material adverse effect on
the Company.

          4.      Registration Rights.
                  -------------------

          (a) Incidental Registration.  If the Company at any time proposes to
              -----------------------
register any of its securities under the Securities Act on Form S-1, S-2 or S-3
or the equivalent (otherwise than to register debt securities under Form S-3, or
any comparable successor form), whether of its own accord or at the request of
any holder or holders of such securities, it will each such time give written
notice to Oxygen of its intention so to do.

  Upon the written request of Oxgyen given within 20 days after receipt of any
such notice, the Company will use its best efforts to cause all Restricted
Securities (including Restricted Securities issuable upon conversion of a
Warrant that is converted at least 15 days prior to the effective date of the
registration for such securities) to be registered under the Securities Act
pursuant to such registration statement, all to the extent requisite to permit
the sale or other disposition (in accordance with the intended methods thereof
as aforesaid) by the prospective Seller or Sellers of the Restricted Securities
so registered. For purposes of this Agreement, the term "Restricted Securities"
shall mean all Warrant Stock that bears the restrictive legend set forth in
Section 2.  For purposes of this Agreement, the term "Seller" or "Sellers" shall
mean a holder of Restricted Securities of the Company for which the Company
shall be required to file a registration statement or which shall be registered
under the Securities Act at the request of such holder pursuant to the
provisions of this Section 4.  Neither the Company nor any of its Affiliates (as
defined in the Warrants) shall be deemed a "Seller" for any purposes of this
Agreement.

  If the managing underwriter for the respective offering, if any, advises the
Company in writing that the inclusion in such registration of some or all of the
Restricted Securities sought to be registered by the Seller or Sellers in its
opinion will cause the proceeds or the price per unit the Company or the
requesting or demanding holder of securities will derive from such registration
to be reduced or that the number of securities to be registered at the instance
of the Company or such requesting or demanding holder plus the number of
securities sought to be registered by the Sellers is too large a number to be
reasonably sold, the number of securities sought to be registered for each
Seller shall be reduced pro rata, in proportion to the number of securities
sought to be registered by all Sellers holding pari passu registration rights,
to the extent necessary to reduce the number of securities to be registered to
the number recommended by the managing underwriter.  It is the intention of the
Company that Oxygen's registration rights rank pari passu as to cutbacks with
that of registration rights granted to other

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holders of the Company's securities, except as set forth in that certain
Investors' Rights Agreement dated as of July 9, 1999 between the Company and the
investors named therein.

          (b)  Registration Procedures.
               -----------------------

               (i) If and whenever the Company is required by the provisions of
     this Section 4 to use its best efforts to effect the registration of any of
     the Restricted Securities under the Securities Act, the Company will
     (except as otherwise provided in this Agreement), as expeditiously as
     possible,

                  (A)  cooperate with any underwriters for, and the Sellers of,
          such Restricted Securities, and will enter into a usual and customary
          underwriting agreement with respect thereto (provided that the Company
          shall not be required to enter into more than two such underwriting
          agreements (one for a domestic offering and one for an international
          offering) in connection with any such registration) and take all such
          other reasonable actions as are necessary or advisable to permit,
          expedite and facilitate the disposition of such Restricted Securities
          in the manner contemplated by the related registration statement, in
          each case to the same extent as if all the securities then being
          offered were for the account of the Company, and the Company will
          provide to any Seller of Restricted Securities, any underwriter
          participating in any distribution thereof pursuant to a registration
          statement, and any attorney, accountant or other agent retained by any
          Seller or underwriter, reasonable access to appropriate Company
          officers and employees to answer questions and to supply information
          reasonably requested by any such Seller, underwriter, attorney,
          accountant or agent in connection with such registration statement;

                  (B)  furnish or cause to be furnished to each Seller of
          Restricted Securities covered by such registration statement,
          addressed to such Sellers, a copy of the opinion of counsel for the
          Company, and a copy of the "comfort" letter signed by the independent
          public accountants who have certified the Company's financial
          statements included in the registration statement, delivered on the
          closing date to the underwriters of such Restricted Securities;

                  (C)  prepare and file with the Commission a registration
          statement with respect to such securities and use its best efforts to
          cause such registration statement to become and remain effective; and
          prepare and file with the Commission such amendments and supplements
          to such registration statement and the prospectus used in connection
          therewith as may be necessary to keep such registration statement
          effective and to comply with the provisions of the Securities Act with
          respect to the sale or other disposition of all securities covered by
          such registration statement whenever the Seller or Sellers of such
          securities shall desire to sell or otherwise dispose of the same;
          provided that no such registration statement will be filed by the
          Company until counsel for the Sellers of securities included therein
          shall have had a reasonable opportunity to review the same and to
          exercise their rights under clause (A) above with respect thereto and

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          no amendment to any such registration statement naming such Sellers as
          selling shareholders shall be filed with the Commission until such
          Sellers shall have had at least seven days to review such registration
          statement as originally filed and theretofore amended and to exercise
          their rights under clause (A) above;

                  (D)  furnish to each Seller such numbers of copies of a
          summary prospectus or other prospectus, including a preliminary
          prospectus, in conformity with the requirements of the Securities Act,
          and such other documents, as such Seller may reasonably request in
          order to facilitate the public sale or other disposition of the
          securities owned by such Seller;

                  (E)  use its best efforts to register or qualify the
          securities covered by such registration statement under such other
          securities or blue sky laws of such jurisdictions as each Seller shall
          request, and do any and all other acts and things which may be
          necessary or advisable to enable such Seller to consummate the public
          sale or other disposition in such jurisdictions of the securities
          owned by such Seller, except that the Company shall not for any such
          purpose be required to qualify to do business as a foreign corporation
          in any jurisdiction wherein it is not so qualified or to file therein
          any general consent to service;

                  (F)  in the event of the issuance of any stop order suspending
          the effectiveness of any registration statement or of any order
          suspending or preventing the use of any prospectus or suspending the
          qualification of any Restricted Securities for sale in any
          jurisdiction, use its best efforts promptly to obtain its withdrawal;

                  (G)  in the event any prospectus used in connection with the
          distribution of Restricted Securities registered under the Securities
          Act pursuant to the provisions of this Section 4 is discovered to
          contain any untrue statement of any material fact or any omission to
          state therein a material fact required to be stated therein or
          necessary to make the statements therein not misleading, promptly
          provide each holder that shall have requested registration of
          Restricted Securities with amended prospectuses correcting such
          statements;

                  (H)  otherwise use its best efforts to comply with all
          applicable rules and regulations of the Commission; and

                  (I)  list such securities on any securities exchange on which
          any stock of the Company is then listed, if the listing of such
          securities is then permitted under the rules of such exchange;
          provided, however, that notwithstanding any other provision of this
          --------  -------
          Section 4, the Company shall not be required to maintain the
          effectiveness of any registration statement for a period in excess of
          one year (plus any period during which the effectiveness of such
                    ----
          registration has been suspended). From time to time after a transfer
          of Warrant Stock pursuant to a registration statement the Company will
          file all reports required to be filed by it under the Securities Act,
          the Exchange Act of 1934, as

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          amended (the "Exchange Act") and the rules and regulations adopted by
          the Securities and Exchange Commission thereunder, and will take such
          further action as any holder or holders of Restricted Securities may
          reasonably request, all to the extent required to enable such holders
          to sell Restricted Securities pursuant to such laws and regulations
          thereunder. Upon written request, the Company will deliver to such
          holders a written statement as to whether it has complied with such
          requirements.

              (ii)  In connection with the registration of Restricted Securities
     under the Securities Act pursuant to the provisions of this Section 4, each
     holder of Restricted Securities requesting such registration will (except
     as otherwise provided in this Agreement), as expeditiously as possible,

                    (A)  in the event of the issuance of any stop order
          suspending the effectiveness of any registration statement or of any
          order suspending or preventing the use of any prospectus or suspending
          the qualification of any Restricted Securities for sale in any
          jurisdiction, use its best efforts promptly to discontinue the
          disposition of such Restricted Securities owned by such holders in
          such jurisdiction until such order has been withdrawn; and

                    (B)  in the event any prospectus used in connection with the
          distribution of Restricted Securities registered under the Securities
          Act pursuant to the provisions of this Section 4 is discovered to
          contain any untrue statement of any material fact or any omission to
          state therein a material fact required to be stated therein or
          necessary to make the statements therein not misleading, use its best
          efforts promptly to discontinue the disposition of such Restricted
          Securities owned by such holder until amended prospectuses correcting
          such statements have been provided to such holder.

       (c)  Expenses; Limitations on Registration. All expenses incident to the
            -------------------------------------
Company's performance of its obligations in connection with any registration of
the Sellers' Restricted Securities under this Agreement including, without
limitation, printing expenses, fees and disbursements of counsel for the
Company, fees of the National Association of Securities Dealers, Inc. in
connection with its review of any offering contemplated in any registration
statement and expenses of any special audits to which the Company shall agree or
which shall be necessary to comply with governmental requirements in connection
with any such registration shall be paid by the Company. In addition, the
Company shall pay (i) all registration and filing fees for the Sellers'
Restricted Securities under federal and state securities laws, and (ii) expenses
of registering or qualifying under or complying with the securities or blue sky
laws of any jurisdictions. Notwithstanding the foregoing, in the event a Seller
withdraws its request for registration of Restricted Securities other than by
reason of (1) the Company's failure to perform its obligations in connection
with such registration, (2) the failure to be timely satisfied of any closing
condition contained in any underwriting agreement entered into in connection
with such registration and not within the exclusive control of such Seller, (3)
the termination of such underwriting agreement by the underwriters party thereto
other than by reason of the failure on the part of such Seller to perform its
obligations thereunder, or (4) the occurrence of any change

                                       6
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that, in the sole judgment of such Seller, may materially adversely affect the
selling price or marketability of the Restricted Securities for which
registration was requested, including, without limitation, (A) any material
adverse change in the business, business prospects, properties, condition
(financial or otherwise) or operations of the Company, (B) the suspension of
trading in the Common Stock by the Commission or any national securities
exchange or automated quotation system or trading in securities generally on the
New York Stock Exchange or the establishment of limited or minimum prices on any
such national exchange or quotation system, (C) the declaration of any banking
moratorium by Federal, New York or California State authorities, or (D) the
occurrence of any outbreak or escalation of hostilities, the declaration by the
United States of any national emergency or war or the occurrence of any other
calamity or crisis the effect of which on financial markets is such, in the sole
judgment of the managing underwriter for such Seller, as to make it
impracticable or inadvisable to proceed with the offering of the Restricted
Securities, then such Seller shall bear such expenses. In addition, under all
circumstances, each Seller shall pay one hundred percent (100%) of the gross
underwriting spread or fees with respect to such Seller's Restricted Securities
covered by any registration pursuant to this Section 2.

  It shall be a condition precedent to the obligation of the Company to take any
action pursuant to this Section 4 in respect of the securities which are to be
registered at the request of any prospective Seller that such prospective Seller
shall furnish to the Company such information regarding such Seller and the
securities held by such Seller and the intended method of disposition thereof as
the Company shall reasonably request and as shall be required in connection with
the action to be taken by the Company.

  (d)  Indemnification.
       ---------------

          (i)  In the event of any registration of any Restricted Securities
     under the Securities Act pursuant to this Section 4, the Company shall
     indemnify and hold harmless the Seller of such Restricted Securities and
     any underwriter thereof, and their respective directors and officers, and
     each other Person, if any, who controls such Seller or any such underwriter
     within the meaning of the Securities Act ("Controlling Person"), against
                                                ------------------
     any losses, claims, damages or liabilities, joint or several, to which such
     Seller or underwriter or any such director or officer or Controlling Person
     may become subject under the Securities Act or any other statute or at
     common law, insofar as such losses, claims, expenses, damages or
     liabilities (or actions in respect thereof) arise out of or are based upon
     (A) any alleged untrue statement of any material fact contained, on the
     effective date thereof, in any registration statement under which such
     securities were registered under the Securities Act, or in any preliminary
     prospectus or final prospectus contained therein, or any amendment or
     supplement thereto, or (B) any alleged omission to state therein a material
     fact required to be stated therein or necessary to make the statements
     therein not misleading, and shall reimburse such Seller or such director,
     officer or Controlling Person for any legal or any other expenses
     reasonably incurred by such Seller or such director, officer or Controlling
     Person in connection with investigating or defending any such loss, claim,
     damage, liability or action; provided, however, that the Company shall
                                  --------  -------
     not be liable in any such case to the extent that any such loss, claim,
     damage or liability arises out of or is based upon any alleged untrue
     statement or alleged

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<PAGE>

     omission made in such registration statement, preliminary prospectus,
     prospectus, or amendment or supplement in reliance upon and in conformity
     with written information furnished to the Company through an instrument
     duly executed by such Seller specifically for use therein. The indemnity
     provided in this subsection shall remain in full force and effect
     regardless of any investigation made by or on behalf of such Seller or such
     director, officer or Controlling Person, and shall survive the transfer of
     such securities by such Seller.

         (ii)  Each holder of any Restricted Securities shall, by acceptance
     thereof, severally and not jointly, indemnify and hold harmless the
     Company, each other selling stockholder and any underwriter of such
     Restricted Securities and their respective directors and officers and each
     other Person, if any, who controls the Company or such underwriter (within
     the meaning of the Securities Act) against any losses, claims, expenses,
     damages or liabilities, joint or several, to which the Company or such
     underwriter or any such director or officer or any such Person may become
     subject under the Securities Act or any other statute or at common law,
     insofar as such losses, claims, damages or liabilities (or actions in
     respect thereof) arise out of or are based upon (A) any alleged untrue
     statement of any material fact contained, on the effective date thereof, in
     any registration statement under which Restricted Securities were
     registered under the Securities Act, or in any preliminary prospectus or
     final prospectus contained therein, or any amendment or supplement thereto,
     or (B) any alleged omission to state therein a material fact required to be
     stated therein or necessary to make the statements therein not misleading,
     in each case to the extent, but only to the extent, that such alleged
     untrue statement or alleged omission was contained in written information
     furnished to the Company through an instrument duly executed by such holder
     specifically for use therein, and shall reimburse the Company or such
     director, officer or other Person for any legal or any other expenses
     reasonably incurred in connection with investigating or defending any such
     loss, claim, damage, liability or action; provided that in no event shall
     such indemnification amount to be paid hereunder be in excess of the net
     proceeds received by such selling stockholder in such offering.

         (iii)  Indemnification similar to that specified in clauses (i) and
     (ii) of this Section 4(d) shall be given by the Company and each holder of
     any Restricted Security (with such modifications as shall be appropriate)
     to each other and to any underwriter with respect to any required
     registration or other qualification of any Restricted Securities under any
     federal or state law or regulation of governmental authority other than the
     Securities Act. The indemnity and expense reimbursements obligations of the
     Company under clauses (i) and (ii) of this Section 4(d) shall be in
     addition to any liability the Company may otherwise have.

         (iv)  Each Person (an "Indemnitor") who under the preceding provisions
                                ----------
     of this Section 4(d) agrees to indemnify another Person (the "Indemnitee")
                                                                   ----------
     shall have the right, subject to the provisions hereto, to designate
     counsel (acceptable to the Indemnitee) to defend any case or proceeding
     against the Indemnitee arising in respect of any claim of liability for
     which such indemnification may be claimed, to the end that duplication of
     legal expense may be minimized; provided that, if the Indemnitee notifies
     the Indemnitor

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     that the former has been advised by its counsel that any single counsel in
     such case or proceeding would have a conflict of interest in representing
     both the Indemnitor and the Indemnitee, the Indemnitee may designate its
     own counsel in such case or proceeding and, to the extent so provided above
     in this Section 4(d), shall be entitled to be reimbursed by Indemnitor for
     its legal expenses reasonably incurred in connection with defending itself
     in such case or proceeding.

        (e)  Termination of Registration Rights.  The right of any holder to
             ----------------------------------
request registration or inclusion in any registration pursuant to this Section 4
shall terminate on the closing of the first Company-initiated registered public
offering of Common Stock of the Company, if all shares of Warrant Stock held by
such holder (assuming exercise in full of the Warrant) may immediately be sold
under Rule 144 during any 90-day period, or the earlier of (i) such date after
the closing of the first Company-initiated registered public offering of Common
Stock of the Company as all shares of Warrant Stock held by such holder
(assuming exercise in full of the Warrant) may immediately be sold under Rule
144 during any 90-day period, and (ii) five (5) years after the closing of the
first Company-initiated registered public offering.

  5.  "Lock-Up" Agreement.  If requested by the Company or any representative of
       ------------------
an underwriter of Common Stock (or other securities) of the Company following
the Company's initial public offering, Oxygen shall not sell or otherwise
transfer or dispose of any Common Stock or other securities of the Company held
by it (other than those included in the registration) during the one hundred
eighty (180) day period following the effective date of a registration statement
of the Company filed under the Securities Act.  If requested by the Company or
any representative of an underwriter of Common Stock (or other securities) of
the Company following the first public offering of the Company, Oxygen shall not
sell or otherwise transfer or dispose of any Common Stock or other securities of
the Company held by such holders (other than those included in the registration)
during the ninety (90) day period following the effective date of a registration
statement of the Company filed under the Securities Act.  The obligations
described in this Section 5 shall not apply to a registration relating solely to
employee benefit plans on Form S-1 or Form S-8 or similar forms that may be
promulgated in the future, or a registration relating solely to a transaction on
Form S-4 or similar forms that may be promulgated in the future.  The Company
may impose stop-transfer instructions with respect to the shares of Common Stock
(or other securities) subject to the foregoing restriction until the end of such
lock-up periods.

  6.  Notices.  Any notice delivered in connection with this Agreement must be
      -------
in writing and must be either personally delivered, mailed by first class mail
(postage prepaid and return receipt requested), sent by reputable overnight
courier service (charges prepaid) or sent by facsimile (with follow-up telephone
confirmation of receipt) to the recipient at the address and facsimile number
below indicated (unless such information is subsequently modified in writing by
such recipient and delivered pursuant to this notice provision):

     If to the Company, addressed to:

                       RightStart.com Inc.
                       5388 Sterling Center Drive, Unit C

                                       9
<PAGE>

                       Westlake Village, California 91361
                       Attn:  Chief Financial Officer or General Counsel
                       Facsimile: (818) 707-7132

  with a copy to:

                       Milbank, Tweed, Hadley & McCloy LLP
                       601 South Figueroa Street, 30th Floor
                       Los Angeles, California  90017
                       Attn:  Kenneth J. Baronsky, Esq.
                       Facsimile: (213) 629-5063

  If to Oxygen, addressed to:

                       Oxygen Media
                       75 9th Avenue
                       New York, New York  10011
                       Attn:  Abe Hsuan, Esq.
                       Facsimile: (212) 651-2052

  with a copy to:

                       Debevoise & Plimpton
                       875 Third Avenue, 27th Floor
                       New York, New York  10022
                       Attn:  Michael Gillespie, Esq.
                       Facsimile: (212) 909-6836

  6.  General Provisions.
      ------------------

     (a)  This Agreement shall be binding upon and inure to the benefit of each
of the parties hereto and their respective, permitted successors and assigns.
Either party may assign any of its rights or obligations hereunder without the
prior written consent of the other party hereto to a successor to substantially
all of such assigning party's business or assets, provided that such successor
agrees to be bound by this Agreement.

     (b)  So long as the Warrant and the Warrant Stock have not been registered
under the Securities Act, prior to transfer of a Warrant or Warrant Stock by
Oxygen, Oxygen agrees that its transferee will execute and deliver a copy of
this Agreement to the Company and Oxygen.

     (c)  This Agreement shall be governed by and construed in accordance with
the law of the State of Delaware (excluding the law of conflicts thereof).

                                      10
<PAGE>

    (d)  No course of dealing or any delay or failure to exercise any right,
power or remedy hereunder on the party of any party hereto shall operate as a
waiver of or otherwise prejudice such party's rights, powers or remedies.

    (e)  Notwithstanding anything in this Agreement, the Company shall not be
obligated to issue or sell any of the Warrant Stock if, in the judgment of the
Board, such issuance or sale may violate Federal or applicable state securities
laws or regulations or may require the Company to register or qualify any such
Warrant Stock under any Federal or state securities laws, or require the Company
or any of its agents or representatives to register or qualify with any
governmental agency or organization, pursuant to such laws or regulations.

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                                      11
<PAGE>

          IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first written above.

                              RIGHTSTART.COM INC.,
                              a Delaware corporation

                              By: /s/ Jerry R. Welch
                                  ------------------
                                  Name:  Jerry R. Welch
                                  Title: President and Chief Executive Officer

                              OXYGEN MEDIA, LLC,
                              a Delaware limited liability company

                              By: /s/ Daniel M. Taitz
                                  -------------------
                                  Name:  Daniel M. Taitz
                                  Title: General Counsel<PAGE>

                                                                   EXHIBIT 10.10

*  Certain portions of this document have been omitted pursuant to a request for
   confidential treatment filed separately with the Commission.

                              SERVICES AGREEMENT

     This Services Agreement ("Agreement") is entered into as of February 15,
1999 ("Effective Date"), by and between Guidance Solutions, Inc. ("Developer"),
with offices at 4134 Del Rey Avenue, Marina Del Rey, CA 90292, and The Right
Start, Inc. (the "Company"), with offices at 5388 Sterling Center Drive, Unit C,
Westlake Village, CA 91361.

     WHEREAS, RightStart.com Inc. (the "Subsidiary") is in the business of
providing or desires to provide products for parents, infants and children on
the Internet; and

     WHEREAS, Developer provides professional services to third parties seeking
to develop electronic commerce web sites for use on the Internet; and

     WHEREAS, the Company desires to retain the services of Developer to perform
the services as specifically described in the attached Schedule I under the
terms and conditions set forth herein.

     NOW THEREFORE, in consideration of the mutual covenants and conditions
specified in this Agreement, the parties hereto agree as follows:

1.   DEFINITIONS

     "Additional Services" shall have the meaning set forth in Section 2.2
hereof.

     "Billing Rates" shall mean the applicable hourly billing rates of
Developer's employees as described in Schedule II hereto.

     "Company" shall have the meaning set forth in the preamble.

     "Company-Supplied Content" shall mean all Content provided or to be
provided by or on behalf of the Company in connection with the design and
development of the Web Sites pursuant to this Agreement, excluding any
Developer-Supplied Content.

     "Confidential Information" shall have the meaning set forth in Section 6.1.

     "Content" shall mean text, graphics, including JPEG and GIF files, images,
artwork and audiovisual materials to be displayed on any Web Sites pursuant to
this Agreement and the

                                       1
<PAGE>

selection and arrangement of the foregoing, including trade dress and overall
"look and feel" of the Web Sites.

     "Damages" shall have the meaning set forth in Section 9.1.

     "Derivatives" of a work shall mean derivative works of that work as such
term is used in the United States Copyright Act of 1976, as amended.

     "Developer" shall have the meaning set forth in the preamble.

     "Developer-Supplied Content" shall mean all Content, including without
limitation HTML files, provided by Developer in connection with the development
of the Web Sites pursuant to this Agreement which Content is accessible to Web
Site users, including without limitation Third Party Content.  For the avoidance
of doubt, the Developer-Supplied Content does not include any Guidance Solutions
Software.

     "Effective Date" shall have the meaning set forth in the preamble.

     "GIF" shall mean the Graphics Interchange Format.

     "Guidance Solutions Software" shall have the meaning given to such term in
Schedule III attached hereto and incorporated herein by this reference.
Guidance Solutions Software does not include the Right Start Software, the
Developer-Supplied Content, nor any enhancements or amendments to the Guidance
Solutions Software that are released after the term of this Agreement as
provided in Section 4.

     "HTML" shall mean hypertext markup language.

     "Indemnitee" shall have the meaning set forth in Section 9.3(a).

     "Indemnitor" shall have the meaning set forth in Section 9.3(a).

     "JPEG" shall mean Joint Photographics Experts Group.

     "Miscellaneous Services" shall have the meaning set forth in Section 2.3.

     "Notice of Claim" shall have the meaning set forth in Section 9.3(a).

     "Right Start Software" shall have the meaning given to such term in
Schedule III attached hereto and incorporated herein by this reference.

     "Services" shall mean the specific services as set forth in Schedule I
hereto, specifying the target completion dates for such services (and any
Additional Services set forth in any addendum to such Schedule I pursuant to
Section 2.2) and any miscellaneous services that are not

                                       2
<PAGE>

identified in Schedule I hereto or any addendum thereto to be provided by
Developer to the Company under the terms and conditions of this Agreement.

     "Third Party Claim" shall have the meaning set forth in Section 9.3(b).

     "Third Party Content" shall mean any Content owned by a third party that
Developer provides in connection with the development of the Web Sites pursuant
to this Agreement and is accessible to Web Site users.

     "Web Sites" shall mean the Internet world-wide web sites to be designed and
developed by Developer for the Company pursuant to this Agreement.

2.   SERVICES

     2.1  Services.  Developer shall provide to the Company the Services.  The
          --------
Company shall provide Developer with all Company-Supplied Content, as needed
during the term of this Agreement, and reasonable access to the Company's
facilities, records, personnel and other materials as Developer may from time to
time require in connection with the performance of the Services hereunder,
subject to the terms and conditions of Section 6 hereof.

     2.2  Additional Services.  If the parties so agree in writing, from time to
          -------------------
time, the parties may add an addendum to Schedule I for each new service
("Additional Services") mutually agreed to by the parties.  Each such addendum
shall specify the Additional Services and the target completion date, and shall
be signed by the parties.

     2.3  Miscellaneous Services.  From time to time, Developer may provide
          ----------------------
miscellaneous services that are not identified in Schedule I or any addendum
thereto ("Miscellaneous Services") to the Company upon the Company's request.
All such Miscellaneous Services shall be provided to the Company at the Billing
Rates identified in Schedule II hereto.

3.   PAYMENT

     3.1   Service Fees.  In consideration for the Services, any Additional
           ------------
Services and any Miscellaneous Services to be provided by Developer under this
Agreement, the Company agrees to pay Developer promptly and fully the following
fees:

     (a) Time-and-Materials Work.  The Company agrees to pay for Developer's
         -----------------------
time-and-materials Services, Additional Services and Miscellaneous Services at a
rate of [ /*/ ]% of the

-----------------------------
/*/  Portion has been omitted pursuant to a request for confidential treatment
filed separately with the Commission.

                                       3
<PAGE>

Billing Rates set forth in Part A of Schedule II hereto. Such Billing Rates
shall remain in effect until the aggregate fees payable by the Company for
Developer's time-and-materials Services, Additional Services and Miscellaneous
Services, calculated on a [ * ]% discount basis, exceeds $[ * ]. Thereafter, the
rates for such Services, Additional Services and Miscellaneous Services shall be
the Developer's then-current market rates; provided, however, that such market
rates shall not exceed the [ * ] of (i) [ * ] the billing rates set forth in
Part A of Schedule II, or (ii) [ * ] the lowest billing rates charged by
Developer to its non-venture fee-for-service customers for similar services.

     (b) Flat-Fee Services.  The Company agrees to pay for Developer's
         -----------------
flat-fee Services, Additional Services and Miscellaneous Services in accordance
with the Billing Rates set forth in Part B of Schedule II hereto, as such rates
may be adjusted from time to time with the prior consent of the Company (which
consent shall not be unreasonably withheld).

     3.2  Payment of Expenses.  From time to time, Developer may incur
          -------------------
reasonable expenses in the performance of Services, the Additional Services and
Miscellaneous Services hereunder.  Such expenses may include, but are not
limited to, travel, food, lodging and miscellaneous office expenses, such as
phone, courier, duplicating and similar charges.  The Company shall promptly
reimburse Developer on a pass-through basis for those actual expenses which are
reasonably incurred by Developer in performing its duties and obligations
hereunder.  These expenses will be itemized on Developer's invoices as described
in Section 3.3 hereof.  Developer shall notify and obtain approval from the
Company prior to incurring any expenses under this Section 3.2 in excess of
$[ * ] in any calendar month.

     3.3  Billings.  Developer shall invoice the Company monthly for Services,
          --------
Additional Services and any Miscellaneous Services for the time incurred by the
Developer in connection with the Web Sites at the Billing Rates set forth in
Schedule II, as such rates may be adjusted pursuant to Section 3.1.  Each
invoice will describe the Services, the Additional Services or any Miscellaneous
Services rendered, the respective costs of each activity, and any associated
expenses. Each invoice shall be due and payable immediately upon receipt but no
later than 30 days of the date of the invoice.  Any balance which is unpaid for
more than 30 days after the invoice date will be subject to a late fee, which
will be calculated at a rate of 1.5% per month of such overdue balance, provided
                                                                        --------
that nothing in this Agreement shall be deemed to require the payment by the
Company of late fees on overdue balances in excess of the amount which Developer
may lawfully contract to charge under applicable usury and other laws.

----------------------------------------
/*/  Portion has been omitted pursuant to a request for confidential treatment
filed separately with the Commission.

                                       4
<PAGE>

4.   TERM

     Unless this Agreement is terminated pursuant to Sections 10.2, this
Agreement shall be in effect from the Effective Date until the completion of the
Services and any Additional Services or Miscellaneous Services by Developer.

5.   OWNERSHIP; LICENSE

     5.1  Developer-Supplied Content.
          --------------------------

     (a)  Assignment.  Subject to the payment by the Company of all agreed upon
          ----------
fees and expenses pursuant to Section 3 of this Agreement when due, Developer
assigns to the Company exclusively, throughout the world, all of its right,
title and interest in and to the Developer-Supplied Content supplied by
Developer hereunder, including all copyright and trademark and trade dress
rights associated therewith.  Nothing herein transfers to the Company ownership
of rights of Developer in respect of any know-how, processes, techniques,
methods, inventions, discoveries or developments created or developed or
otherwise owned or controlled by Developer, including without limitation any
patent that may issue in respect of any invention, system or process created or
developed by Developer during the course of performing the Services, Additional
Services or Miscellaneous Services under this Agreement (all of which the
Company agrees and acknowledges are and shall remain the sole and exclusive
property of Developer).

     (b)  License.  The Company's sole rights with respect to any know-how,
          -------
processes, techniques, methods, inventions, discoveries, developments or patents
developed or otherwise owned or controlled by Developer shall be a non-
transferable (except to Subsidiary or to a successor to substantially all of the
business of the Company or Subsidiary that, in each case, is not then a direct
competitor of Developer and who agrees to be subject to the terms and conditions
of this Agreement), non-sublicensable (except to Subsidiary or to a successor to
substantially all of the business of the Company or Subsidiary that, in each
case, is not then a direct competitor of Developer and who agrees to be subject
to the terms and conditions of this Agreement), non-exclusive, royalty-free and
fully paid-up, and worldwide license to use and practice any of the foregoing
solely to the extent necessary in order for the Company to use, develop,
reproduce, broadcast, distribute, display, publish, transmit and otherwise make
available the Developer-Supplied Content and the Company-Supplied Content on the
Web Sites.

     (c)  Third Party Content.  The Company acknowledges that Developer may
          -------------------
include Third Party Content in the Developer-Supplied Content.  Developer will
identify all Third Party Content and any limitations that are applicable to the
use and exploitation of such Third Party Content prior to or at the time of
delivery thereof.  Except as otherwise agreed by the Company and Developer prior
to the delivery by Developer of any Third Party Content, Developer has the sole
obligation for obtaining any and all rights, clearances or licenses necessary to
use and exploit any Third Party Content in connection with the Web Sites or to
comply with the Company's rights under this Agreement.

                                       5
<PAGE>

     (d)  Trade Dress.  Notwithstanding that title to all Developer-Supplied
          -----------
Content prepared for the Company under and during the term of this Agreement
shall belong to the Company, the ideas, concepts, overall structures, and other
information embodied or reflected in the Developer-Supplied Content developed
during the course of this Agreement by personnel of Developer, including without
limitation screen formats, structure, sequence and organization of any
Developer-Supplied Content, may be used, without an obligation to account, by
Developer in any way that Developer deems appropriate, including by or for its
clients or customers. Developer agrees not to replicate the "look and feel" and
overall trade dress aspects of the Web Sites for a direct competitor of the
Company or Subsidiary, or create any web site for any direct competitor of the
Company or Subsidiary which is confusingly similar to the Web Sites in respect
of "look and feel" and overall trade dress.  Developer is in the business of
developing and designing web sites for a wide variety of clients, including
clients that may be in competition with the Company, and the Company understands
that Developer will continue these activities.

     5.2  Guidance Solutions Software.  Developer shall at all times remain the
          ---------------------------
exclusive owner of all right, title and interest in and to the Guidance
Solutions Software and all intellectual property rights associated therewith,
except as otherwise expressly provided herein.   Except as provided in Section
5.3, neither this Agreement, nor any act by Developer or Company in furtherance
thereof, shall be construed as granting any right or license, express or
implied, in the Guidance Solutions Software.  This Section 5.2 shall survive the
termination of this Agreement for any reason.

     5.3  License of Guidance Solutions Software.  Subject to the terms and
          --------------------------------------
conditions of this Agreement, Developer hereby grants to the Company, Subsidiary
and any third-party that hosts the Web Sites a perpetual, world-wide, royalty-
free, nonexclusive, fully paid-up, license and right to use, develop, reproduce,
publish, broadcast, distribute, modify, transmit, display, transfer, maintain
and otherwise fully exploit the Guidance Solutions Software and its Derivatives;
provided, however, that such third-party hosting service of the Web Sites enter
into the Developer's then form of non-disclosure agreement.  Developer reserves
all rights with respect to the Guidance Solutions Software not expressly granted
by this Agreement to the Company, including without limitation any right to
reproduce, display, distribute, adapt, modify, enhance or prepare Derivatives
based on the Guidance Solutions Software. The Company shall not use the Guidance
Solutions Software other than as expressly permitted under this Agreement.

6.   CONFIDENTIAL INFORMATION

     6.1  Confidential Information.  During the course of this Agreement,
          ------------------------
Developer and the Company may become aware of information relating to the
products, documentation, software research and development, inventions,
processes, techniques, designs or other technical, marketing and business
information of the other party or its affiliates, including the Guidance
Solutions Software.  All such information is considered by both parties to be
proprietary and confidential ("Confidential Information").

                                       6
<PAGE>

     6.2  Confidentiality.  Both during and after this Agreement, each party
          ---------------
agrees that, except as authorized in writing by the other party, it will: (i)
use reasonable efforts to preserve and protect the confidentiality of all
Confidential Information of the other party and its affiliates (and in any event
no less care than is used by such party in protecting the confidentiality of its
own Confidential Information); (ii) except as necessary to carry out the terms
hereof, use reasonable efforts to prevent any disclosure to anyone, including
its employees of the existence, source, content or substance of the Confidential
Information of the other party and its affiliates; and (iii) not use
Confidential Information of the other party and its affiliates in any way other
than in furtherance of this Agreement or as required by applicable laws.

     6.3  Exceptions.  No party shall have any liability to the other for
          ----------
disclosure of any Confidential Information of the other party or its affiliates
which the disclosing party can establish to have: (i) become publicly known
without breach of this Agreement; (ii) been publicly released for disclosure by
the other party or its affiliates; (iii) been given to such party by someone
other than the other party or its affiliates without a duty to maintain
confidentiality; or (iv) been required by applicable laws.

     6.4  Injunctive Relief.  Each party agrees that any material breach or
          -----------------
attempted or threatened breach of this Section 6 could result in irreparable
injury to the other party for which there would be no adequate remedy at law and
consents to injunctive relief without limiting the applicability of any other
remedies.

     6.5  Return of Confidential Information.  Not later than thirty (30) days
          ----------------------------------
after the termination of this Agreement for any reason, each party will return
to the other party all originals or copies of Confidential Information of the
other party and all notes with respect thereto, and provided, however, that as
to notes and internal analyses and work product containing Confidential
Information, each party may, in lieu of delivering such material to the other
party, destroy all such material without retaining any copies thereof and shall
confirm in writing to the other party of such destruction.

7.   REPRESENTATIONS, WARRANTIES AND COVENANTS

     7.1  By Developer.  Developer represents and warrants that (i) it has full
          ------------
power and authority to enter into and perform its obligations under this
Agreement and that such power and authority are not limited or restricted by any
agreements or understandings between Developer and any other persons, (ii) with
respect to any Services or Miscellaneous Services to be provided by Developer to
the Company, including any Developer-Supplied Content or other deliverables
supplied by Developer hereunder, either (A) Developer shall have obtained all
necessary third-party rights and licenses for use thereof in connection with the
Web Sites as contemplated hereby or (B) in the case of Third Party Content or
software or other technology developed by a third party as to which Developer
has not then acquired such rights and licenses, Developer shall specifically
identify such Third Party Content and inform the Company prior to furnishing or
incorporating such Third Party Content or such third party software or other
technology that the Company needs to acquire such rights and licenses at its own
expense, (iii) neither the execution, delivery nor performance of this Agreement
by Developer will result in the breach of any term or

                                       7
<PAGE>

provision of any contract, agreement or understanding of Developer with any
third party, and (iv) Developer shall not challenge the Company's ownership
(subject to the payment by the Company of all agreed upon fees and expenses
pursuant to Section 3 of this Agreement) or validity of the Developer-Supplied
Content, the Company-Supplied Content and Confidential Information of the
Company.

     7.2  By the Company.  The Company represents and warrants that (i) it has
          --------------
full power and authority to enter into and perform this Agreement and that such
power and authority are not limited or restricted by any agreements or
understandings between the Company and other persons, (ii) with respect to any
Company-Supplied Content or any other information or materials provided by the
Company to Developer hereunder, the Company shall have obtained all necessary
rights and licenses for Developer to utilize such Content, information or
materials on the Company's behalf prior to providing such Content, information
or materials to Developer, (iii) neither the execution, delivery nor performance
of this Agreement by the Company will result in the breach of any term or
provision of any contract, agreement or understanding of the Company with any
third party, and (iv) the Company shall not challenge the ownership or validity
of the Guidance Solutions Software and Confidential Information of Developer.

     7.3  No Other Warranty/Disclaimer.  Developer shall use its commercially
          ----------------------------
reasonable efforts in accordance with practices customary in its industry to
ensure that the Web Sites' operations will be uninterrupted, error-free, and
while the Developer is responsible for hosting the Web Sites, that the Web Sites
reside on a secure server and that there are appropriate safeguards, procedures
and firewalls in place to ensure the safety and security of the Web Sites'
server and Web Sites from outside persons.  The parties acknowledge that the
Internet is a new medium, and problems frequently do occur.  Developer does not
warrant that the Web Sites' operations will be uninterrupted, error-free, or
completely secure or that any defects in any software to be provided by
Developer to the Company under this Agreement will be corrected.  Furthermore,
Developer does not make and hereby disclaims, any and all other express and/or
implied warranties, including, but not limited to, warranties of
merchantability, fitness for a particular purpose, any implied warranties of
noninfringement and any warranties arising from a course of dealing, usage, or
trade practice.  In no event will Developer be liable to the Company or any
other person for any claims arising out of or related to any lost revenue, lost
profits, indirect, consequential, special or punitive damages, loss of data, or
interruption or loss of use of service even if advised of the possibility of
such damages, whether under theory of contract, tort, strict liability or
otherwise.  In any event, any liability of Developer arising out of or in
connection with this Agreement or the Company's use of the Guidance Solutions
Software shall not exceed the amount paid by the Company pursuant to Section 3.1
(calculated on a non-discounted basis).

     7.4  Year 2000 Compliance. The Guidance Solutions Software and Right Start
          --------------------
Software are Year 2000 Compliant.  For purposes of this Section 7.4, the
Guidance Solutions Software and Right Start Software are Year 2000 Compliant if
it will not produce errors in the processing of the date data related to the
year change from December 31, 1999 to January 1, 2000.

                                       8
<PAGE>

8.   ADVERTISING AND MARKETING

     The parties hereto agree that Developer may use the Company's name, service
marks or trademarks in any advertising, sales presentation or promotional
efforts in accordance with the Company's guidelines to be provided to the
Developer or, prior to receipt of such guidelines, with the Company's prior
written consent.

9.   INDEMNIFICATION

     9.1.  By Developer.  Developer hereby agrees to indemnify and hold harmless
           ------------
the Company and its officers, employees and agents against any suits, losses,
liabilities, damages, claims, settlements, costs and expenses, including
reasonable attorneys' fees and expenses (collectively, "Damages"), arising from:
(i) any breach by Developer of this Agreement; or (ii) any breach of the
representations and warranties contained in Sections 7.1 and 7.4 hereof.

     9.2  By the Company.  The Company hereby agrees to indemnify and hold
          --------------
harmless Developer and its officers, employees and agents against any Damages
arising from: (i) any breach by the Company of this Agreement; (ii) any breach
of the representations and warranties contained in Section 7.2 hereof; or (iii)
the maintenance and operation of the Web Sites by any third party if the Web
Sites have been altered or modified by any party other than the Developer.

     9.3  Indemnification Procedure.
          -------------------------

     (a)  Any party making a claim for indemnification hereunder (an
"Indemnitee") shall notify the indemnifying party (an "Indemnitor") of the claim
in writing promptly (but in no event later than ten (10) days) after receiving
notice of any action, lawsuit, proceeding, investigation or other claim against
it (if by a third party) or discovering the liability, obligation or facts which
may reasonably be expected to give rise to such claim for indemnification,
describing the claim, the amount thereof (if known and quantifiable), and the
basis thereof (a "Notice of Claim"), provided that the failure to so notify an
                                     --------
Indemnitor shall not relieve the Indemnitor of its obligations hereunder except
to the extent such failure shall have actually prejudiced the Indemnitor.

     (b)  With respect to any third party action, lawsuit, proceeding,
investigation or other claim which is the subject of a Notice of Claim (a "Third
Party Claim"), an Indemnitor shall be entitled to assume and control the defense
of such Third Party Claim at the Indemnitor's expense and at its option by
sending written notice of its election to do so within fifteen (15) days after
receiving the Notice of Claim from the Indemnitee; provided, however, that:

          (i) The Indemnitee shall be entitled to participate in the defense of
     such Third Party Claim and to employ counsel of its choice for such purpose
     (the fees and expenses of such separate counsel shall be borne by the
     Indemnitee);

                                       9
<PAGE>

          (ii)   If the Indemnitor elects to assume the defense of any such
     Third Party Claim, the Indemnitor shall obtain the prior written consent of
     the Indemnitee (which shall not be unreasonably withheld) prior to
     compromising or settling such Third Party Claim; and

          (iii)  If the Indemnitor shall not have assumed the defense of such
     Third Party Claim within the fifteen (15) day period set forth above, the
     Indemnitee may assume the defense of such Third Party Claim and may make
     any compromise or settlement thereof or otherwise protect against the same
     and be entitled to all amounts paid as a result of such Third Party Claim
     or any compromise or settlement thereof, provided that, in the case of any
                                              --------
     such compromise or settlement, the Indemnitee shall obtain the prior
     written consent of the Indemnitor (which shall not be unreasonably
     withheld).

     (c)  The party that assumes the defense of a Third Party Claim shall select
the counsel, subject to the approval of the other party (such approval not to be
unreasonably withheld).  The party selecting the counsel shall give the other
party notice of the name of the counsel selected by it at the time of assuming
the defense and the other party shall be deemed to have approved such counsel
unless it objects to such counsel within five (5) business days.

     (d)   The Indemnitee shall at all times cooperate in all reasonable ways
with, make its relevant files and records available for inspection and copying
by, and make its employees available or otherwise render reasonable assistance
to, the Indemnitor.

10.  GENERAL PROVISIONS

     10.1  No Solicitation of Employees.  Each party agrees not to hire or
           ----------------------------
solicit, directly or indirectly, the other party's employees during the term of
this Agreement and for a period of two years after the expiration or termination
of this Agreement without the other party's prior written consent.

     10.2  Termination for Cause.  Upon the occurrence of any material breach of
           ---------------------
this Agreement which remains uncured following written notice specifying the
nature of the breach from the injured party, for a period of thirty (30) days
after such notice, in the case of nonpayment by the Company or for a period of
thirty (30) days after such notice, in all other cases, the injured party has
the right to immediately terminate this Agreement by providing additional
written notice of such termination.  In the event of a termination of this
Agreement by the Company pursuant to this Section 10.2, Developer, within 30
days after the effective date of termination, shall deliver to the Company all
of Developer's work (including source code for the Guidance Solutions Software),
in connection with completed work paid for by the Company, and the Company shall
make all payments to Developer required pursuant to the Agreement, and the
Company's license of the Guidance Solutions Software pursuant to Section 5.3
shall continue in full force and effect.  In the event of a termination of this
Agreement by Developer pursuant to this Section 10.2, Developer shall have no
further obligations under this Agreement to perform any further services for the
Company, and the Company shall make all payments to Developer required pursuant
to this Agreement.  Termination of this Agreement by Developer pursuant to

                                       10
<PAGE>

this Section 10.2 shall not affect the Company's ownership of any Developer-
Supplied Content for which the Company has made full payment to Developer, but,
upon such termination, the Company's right, title and interest in any and all
other Developer-Supplied Content, and all right and license of the Company with
respect to the Guidance Solutions Software, shall be extinguished.

     10.3  Modification.  This Agreement may be modified or amended by the
           ------------
parties only in writing executed by both parties hereto.

     10.4  Waiver.  A waiver of a breach or default does not constitute a waiver
           ------
of future or other breaches or defaults.

     10.5  Applicable Law and Forum.  This Agreement shall be deemed entered
           ------------------------
into in Los Angeles County, California and will be governed by and interpreted
in all respects by the laws of the State of California without regard to
provisions regarding choice of laws.  Subject to Section 10.17 hereof, the
parties hereby agree that Los Angeles County, California is the venue for any
proceedings regarding this Agreement and that any legal proceedings regarding
this Agreement shall be brought in the courts of Los Angeles County, California,
or the United States District Court for the Central District of California.  The
parties hereby consent to the personal jurisdiction of such courts.

     10.6  Entire Agreement.  This Agreement includes Schedule I, Schedule II,
           ----------------
Schedule III, and any addenda to such Schedules, all of which are incorporated
into this Agreement by this reference, and together with the Restricted Stock
Agreement between The Right Start, Inc., RightStart.com, Inc., and Guidance
Solutions, Inc., dated the Effective Date, the related Registration Rights
Agreement and the other documents contemplated hereby or thereby constitute the
entire understanding between the parties with respect to the subject matter
hereof, superseding all prior negotiations, preliminary agreements,
correspondence or understandings, written or oral between the parties.

     10.7  Notices.  All notices, statements and payments to Developer shall be
           -------
delivered to 4134 Del Rey Avenue, Marina Del Rey, CA 90292, Attn: Gary Burnison,
facsimile no. (310) 754-4010 with a copy to Gibson, Dunn & Crutcher LLP, 333
South Grand Avenue, Los Angeles, CA 90071, Attn: Bruce D. Meyer.  All notices,
statements and payment to be given to the Company shall be delivered to 5388
Sterling Center Drive, Unit C, Westlake Village, CA  91361, Attn: Gina
Englehard, facsimile no. (818) 707-7132 or at such other address as either party
shall designate in writing to the other party, by giving notice in accordance
with this Section 10.8 from time to time.  All notices shall be in writing and
shall either be served by personal delivery, fax, certified or registered mail
or overnight service, all charges prepaid.  Except as otherwise provided herein,
such notices shall be deemed given (i) when personally delivered, (ii) when
faxed (provided that a copy of such notice is also sent on such same date by
       --------
certified or registered mail or overnight service), (iii) on the date five (5)
days following the date of mailing or (iv) the date one (1) business day
following the date of mailing via an overnight service, except that notices of
change of address shall be effective only after the actual receipt thereof.

                                       11
<PAGE>

     10.8  Uncontrollable Events.  If either party cannot perform any of its
           ---------------------
obligations because of circumstances beyond its reasonable control, then such
non-performing party will: (i) notify the other party; (ii) take reasonable
steps to resume performance as soon as possible; and (iii) not be considered in
breach during the period in which the failure to perform is beyond the party's
reasonable control.

     10.9  Independent Contractor Relationship.  In accordance with the mutual
           -----------------------------------
intentions of the parties hereto, Developer is performing services for the
Company as an independent contractor, and all of the terms and conditions of
this Agreement shall be interpreted in light of such relationship.  Nothing
contained in this Agreement constitutes appointment of either party as an agent,
representative, partner, joint venture or employee of the other party for any
purpose.  Neither party may bind the other party to any agreement with any third
party.

     10.10  Severability.  Should any provision of this Agreement be held to be
            ------------
void, invalid or inoperative, such provision shall be enforced to the greatest
extent possible and the remaining provisions of this Agreement shall not be
affected and shall remain valid and in full force.

     10.11  Headings.  The headings of the Sections of this Agreement are for
            --------
convenience only and shall not be of any effect in construing their meanings.

     10.12  Survivability.  The following Sections shall survive the expiration
            -------------
or earlier termination of this Agreement: 5.1, 5.2, 6, 8, 9 and 10.

     10.13  Counterparts.  This Agreement may be executed in counterparts, each
            ------------
of which shall be deemed an original Agreement for all purposes, including the
judicial proof of any of the terms hereof, provided, however that all such
                                           --------
counterparts shall constitute one and the same Agreement.

     10.14  Remedies.  Unless expressly set forth to the contrary, either
            --------
party's election of any remedies provided in this Agreement shall not be
exclusive of any other remedies available hereunder or other wise at law or in
equity, and all such remedies shall be deemed to be cumulative.

     10.15  Successors and Assigns.  This Agreement shall be binding upon and
            ----------------------
inure to the benefit of each of the parties hereto and their respective,
permitted successors and assigns.  Neither party hereto may assign any of its
rights or obligations hereunder without the prior written consent of the other
party hereto, except to a successor to substantially all of such assigning
party's business or assets and to an affiliate of the Developer or the Company,
and provided further that such successor or affiliate agrees to be bound by this
    --------
Agreement.

     10.16  Attorney Fees.  Should any litigation or arbitration be commenced
            -------------
among the parties in relation to this Agreement, the party prevailing in such
litigation or arbitration shall be entitled, in addition to such other relief as
may be granted, to a reasonable fees and expenses for

                                       12
<PAGE>

attorneys, accountants and expert witnesses in connection with such litigation
or arbitration or in a separate action brought for that purpose.

     10.17  Arbitration of All Disputes, Claims or Controversies.  As a material
            ----------------------------------------------------
part of this Agreement, the parties agree that any and all disputes, claims or
controversies arising out of or relating to this Agreement, the relationship
between the parties, or the Services performed, shall be determined exclusively
by confidential, final and binding arbitration in Los Angeles, California, in
accordance with the then existing rules for commercial arbitration of the
American Arbitration Association.  Disputes, claims and controversies subject to
final and binding arbitration under this Agreement include, without limitation,
all those that otherwise could be tried in court to a judge or jury in the
absence of this Agreement.  Such disputes, claims and controversies include,
without limitation, claims for disputes over Developer's fees and expenses, any
disputes over the quality of Services which the Developer renders, any  claims
relating to or arising out of the Company's or Developer's performance under
this Agreement, and any other claims arising out of any alleged act or omission
by the Company or Developer.  By agreeing to submit all disputes, claims and
controversies to binding arbitration, each of the parties expressly waives its
rights to have such matters heard or tried in court before a judge or jury or in
another tribunal.  Any award shall be final, binding and conclusive upon the
parties, subject only to judicial review provided by statute, and a judgment
rendered on the arbitration award may be entered in any state or federal court
having jurisdiction thereof.  Notwithstanding the foregoing, each party agrees
that if the other party or anyone acting on the other party's behalf threatens
or attempts to or does violate Sections 5 or 6 of this Agreement then in any
suit or proceeding that may be commenced by the non-violating party, its
successors or assigns, for or with respect to such threatened, attempted or
actual violation, an order may be obtained enjoining the violating party and/or
any other person, persons or entities acting in concert with the violating party
from violating any such restriction.  Such a restraining order may be obtained
pending determination of the litigation as well as upon final determination
thereof, and request for such restraining order shall be without prejudice to
any other right or remedy available to the non-violating party by reason of such
threatened, attempted or actual violation of any such contractual restriction.
The violation of Sections 5 or 6 of this Agreement would cause irreparable
injury to the non-violating party and monetary damages in and of itself would
not afford adequate relief.

                                       13
<PAGE>

          IN WITNESS WHEREOF, the parties hereto have caused this Agreement to
be duly executed by their respective authorized officers as of the day and year
first above written.

                                    GUIDANCE SOLUTIONS, INC.

                                    By:       /s/ Gary Burnison
                                        ------------------------------------
                                        Name:  Gary Burnison
                                        Title: Chief Financial Officer

                                    THE RIGHT START, INC.

                                    By:        /s/ Jerry R. Welch
                                         -----------------------------------
                                        Name:   Jerry R. Welch
                                        Title:  President and Chief Financial
                                                Officer

                                       14
<PAGE>

                                                                      SCHEDULE I

                                    SERVICES

Time and Materials Services

The Services listed below will be provided by Developer on a time-and-materials
basis at the applicable Billing Rates listed in Part A of Schedule II.  The
target completion dates listed below represent estimates and may be revised
during the course of Developer performing its Services.  Developer will use
diligent efforts to achieve the target completion dates.

<TABLE>
<CAPTION>
---------------------------------------------------------------------------------
                     Services                           Target Completion Date
---------------------------------------------------------------------------------
<S>                                                   <C>

Completion of Phase 1                                              6/29/99

Completion of "Pre-school" and "Kindergarten"                      9/13/99
sections

Completion of the following enhancements:                          10/1/99
 .  Drop shipments
 .  Net Effects online customer service
 .  SID's and links for affiliates
 .  Re-design of Articles-page

Completion of the following enhancements:                      Work to commence in
 .  [ * ]                                                    1/2000; target completion
 .  [ * ]                                                            dates TBD

Other enhancements to be agreed by the parties                        TBD
---------------------------------------------------------------------------------
</TABLE>

Flat Fee Services

The Services listed below will be provided by Developer on a flat-fee basis at
the applicable rates set forth in Part B of Schedule II:

 .   Hosting of the Web Site (includes "basic" application support), to be more
    fully described in a Hosting Proposal.

 .   "Premium Application" Support, to be more fully described in the Hosting
    Proposal.

------------------------------
*  Portion has been omitted pursuant to a request for confidential treatment
filed separately with the Commission.

                                       15
<PAGE>

                                                                     SCHEDULE II
                                     RATES
                                     -----
A. Time and Materials Rates
   ------------------------

Billing Rates for Developer's personnel for time-and-materials services are set
forth below, subject to the discount provided in Section 3.1(a).  In the event
that other personnel are required in connection with such services, the rates
for such personnel shall be mutually agreeable to the parties.

<TABLE>
<CAPTION>
-----------------------------------------------------------------
                 Resource                         Hourly Rate
-----------------------------------------------------------------
<S>                                               <C>
Client Partner                                              [ * ]
Site Director/Producer                                      [ * ]
Project Manager                                             [ * ]
Technical Director                                          [ * ]
Account Executive                                           [ * ]
Senior Developer                                            [ * ]
Associate Developer                                         [ * ]
Art Director                                                [ * ]
Graphic Designer                                            [ * ]
HTML Design                                                 [ * ]
Editor                                                      [ * ]
-----------------------------------------------------------------
</TABLE>

B. Flat-Fee Rates

Hosting

Monthly hosting fees will be based on bandwidth used, as measured by data
(gigabytes) transferred during the week of the applicable month with the highest
activity:

<TABLE>
<CAPTION>
-----------------------------------------------------------------------------------------------------
 "Peak week" data transferred (in       Approximate User Sessions           Monthly Hosting Fee
 gigabytes)                                     Per Week *
-----------------------------------------------------------------------------------------------------
<S>                                   <C>                                   <C>
               0 - 4                             0 - 14,000                         [ * ]
               5 - 14                       14,000 - 43,000                         [ * ]
              15 - 29                       43,000 - 85,000                         [ * ]
              30 - 49                       85,000 - 142,000                        [ * ]
              50 - 74                      142,000 - 213,000                        [ * ]
       Each additional 25 GB                    213,000 +                   [ * ] per each [ * ]
         From 75 and above
-----------------------------------------------------------------------------------------------------
</TABLE>
     * The number of user sessions is an approximation based on aggregate usage
     figures from other web sites developed by Developer, and is provided for
     reference purposes only.  The actual correlation between user sessions and
     gigabytes of data transferred will vary depending on each individual site
     composition, application architecture and individual user behavior.

------------------------------
*  Portion has been omitted pursuant to a request for confidential treatment
filed separately with the Commission.

                                       16
<PAGE>

Basic Support

The "Basic Support" package is included in the monthly hosting package, and
there is no additional charge.

Premium Support

Monthly fees for "Premium Support" are as follows:

<TABLE>
<CAPTION>
-----------------------------------------------------------------------------------------
Component                                              Rate
-----------------------------------------------------------------------------------------
<S>                                                    <C>
"Red Alert" software                                   Rates charged by Red Alert from
                                                       time to time (without any mark-up
                                                       by Developer)
Dedicated support                                      [ * ]
-----------------------------------------------------------------------------------------
</TABLE>

------------------------------
*  Portion has been omitted pursuant to a request for confidential treatment
filed separately with the Commission.

                                       17
<PAGE>

                                                                    SCHEDULE III

A. Guidance Solutions Software

Guidance Solutions Software includes Developer's Relational Database Management
Systems (RDBMS) based on the Objective SQL model.  RDBMS includes the following:

     (1)  Database applications used in connection with database objects, user-
          interface, file parsing and interpretation and database manipulation.

     (2)  Database tables, views and stored procedures used to implement
          Objective SQL (including the properties within each table), and the
          methods and events that are implemented through the following views
          and stored procedures:

     [*]

B. Right Start Software

Right Start Software consists of the following:

     (1)  Custom database model objects specifically designed for the Web Site
          which interact with the Guidance Solutions Software, consisting of the
          following views and stored procedures:

     [*]

     (2)  Software used for data exports to the Company's legacy systems and
          data imports from the Company's legacy systems and vendors.

------------------------------
*  Portion has been omitted pursuant to a request for confidential treatment
filed separately with the Commission.

                                       18

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