Document:

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                                                                   EXHIBIT 10.19

                                                                  Execution Copy

                                 CONFIDENTIAL
                       CUSTOMIZED PROGRAMMING AGREEMENT
                       --------------------------------

     This Customized Programming Agreement (this "Agreement"), effective as of
June 15, 2000 (the "Effective Date"), is made and entered into by and between
America Online, Inc. ("AOL"), a Delaware corporation, with its principal offices
at 22000 AOL Way, Dulles, Virginia 20166, and Athlete Direct, Inc. and Pro
Sports Xchange, Inc. (hereinafter collectively referred to as "Interactive
Content Provider" or "ICP"), both Delaware corporations, both with their
principal offices at 2120 Colorado Avenue, Suite 200, Santa Monica, California
90404 (each a "Party" and collectively the "Parties").

                                 INTRODUCTION
                                 ------------

     AOL and ICP each desires that ICP provide AOL with Content for distribution
through the AOL Network, subject to the terms and conditions set forth in this
Agreement.  Capitalized terms used but not otherwise defined in this Agreement
shall be as defined on Exhibit B attached hereto.

                                     TERMS
                                     -----

1.   PROGRAMMING
     -----------

     1.1  Content.  The Customized Site and Customized Programming shall consist
          of the Content described on the programming plan attached as Exhibit A
          (the "Programming Plan"). ICP shall inform AOL of relevant search
          terms and terminology associated with popular areas and functionality
          within the Customized Site and Customized Programming for AOL's
          promotional and Content integration purposes. The inclusion of any
          additional Content within the Customized Site and/or Customized
          Programming (including, without limitation, any features,
          functionality or technology) not expressly described on Exhibit A
          shall be subject to AOL's prior written approval.

     1.2  License.  ICP hereby grants AOL a nonexclusive, non-transferable
          (except to AOL Affiliates) worldwide license to use, market, license,
          store, distribute, reproduce, display, adapt, communicate, perform,
          translate, transmit, and promote the Customized Site, Customized
          Programming and the Licensed Content (or any portion thereof) through
          the AOL Network as set forth in Exhibit A and/or as AOL may determine
          in its sole discretion by integrating Content from the Customized Site
          and/or Customized Programming by linking to specific areas of the
          Customized Site and/or Customized Programming, provided that the link
          to any such Content on the AOL Network shall conform to the
          specifications of an ICP Presence. Any Linked ICP Interactive Site
          shall be subject to the foregoing license. Subject to the right and
          License contained herein, ICP retains all right, title and interest in
          and to the Licensed Content. AOL's use of the License Content shall be
          subject to the express requirements of this Agreement.

     1.3  Promotion of Athletes.  ICP shall secure the promotional rights set
          forth in Exhibit A with respect to each athlete and columnist
          described in Exhibit A.

     1.4  Management.  ICP shall design, create, edit, manage, review, update
          (on a daily basis or as otherwise specified herein), and maintain the
          Customized Site, Customized Programming and the Licensed Content in a
          timely and professional manner and in accordance with the terms of
          this Agreement and shall keep the Licensed Content current, accurate
          and well-organized at all times. ICP shall ensure that the Licensed
          Content within the Customized Site and Customized Programming in
          aggregate is equal to or better than any non-surcharge Content (i.e.,
          Content for which no third party pays ICP) dedicated to athlete and/or
          team Content distributed by ICP through any other ICP Interactive Site
          in all material respects, including without limitation, quality,
          breadth, depth, timeliness, functionality, features, prices of
          products and services and terms and conditions, provided that any
          changes to the Customized Programming or the Licensed Content
          necessary to comply with this sentence shall be subject to AOL's
          review and approval and the terms of this Agreement. ICP shall not be
          in breach of the preceding sentence (i) where ICP has material
          technical limitations in implementing the foregoing with respect to a
          specific AOL Property or (ii) where ICP has included a specific
          athlete on another Interactive Site but not on the Customized Site or
          Customized Programming, provided that ICP is otherwise in compliance
          with the athlete requirements set forth in Exhibit A. ICP shall
          provide the necessary technical support in order to optimize ICQ tools
          and functionality in a

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          manner that AOL requests. Except as specifically provided for herein,
          AOL shall have no obligations of any kind with respect to the
          Customized Site or Customized Programming. ICP shall be responsible
          for any hosting or communication costs associated with the Customized
          Site and Customized Programming (including any Linked Interactive
          Sites), including, without limitation, the costs associated with (i)
          any agreed-upon direct connections between the AOL Network and the
          ICP. AOL Members shall not be subject to a registration process (or
          any similar process) in order to access and use the Customized Site,
          Customized Programming (including any Linked ICP Interactive Site) or
          the Licensed Content; provided, however, that the Parties agree and
          acknowledge that some features or areas of the Linked ICP Interactive
          Site may require a registration process for all users generally (e.g.,
          a premium service) and that such registration process for AOL Members
          shall be no more burdensome than for any other user and shall be upon
          terms and conditions no less favorable than for any other user. During
          the Term and for the two (2) year period after the expiration or
          termination thereof, ICP shall allow AOL Members to access and use
          non-Premium Information Products on any Linked ICP Interactive Site on
          terms and conditions no less favorable than the terms and conditions
          available to other users of such ICP Interactive Site. In the event
          ICP fails to comply with any material term of this Agreement, subject
          to Section 6.2 below, including without limitation ICP's obligations
          under this Section 1.4 or its promotional obligations under Section 2,
          AOL will have the right (in addition to any other remedies available
          to AOL hereunder) to decrease the promotion it provides to ICP
          hereunder and/or to decrease or cease any other contractual obligation
          of AOL hereunder until such time as ICP corrects its non-compliance,
          in which event AOL will be relieved of the proportionate amount of any
          promotional commitment made to ICP by AOL hereunder corresponding to
          such decrease in promotion. In the event that AOL fails to comply with
          the payment terms in Section 1.5 below, subject to Section 6.2 below,
          ICP will have the right (in addition to any other remedies available
          hereunder) to decrease or cease any contractual obligation hereunder
          until AOL corrects its non-compliance.

     1.5  Programming Fee.  AOL shall pay ICP $15,000,000.00 as follows:

               Cash Payment.  AOL shall pay ICP $15,000,000.00 as follows:
               $1,250,000.00 quarterly beginning three (3) months after the
               Effective Date.

     1.6  Site and Programming Preparation.  Provided that ICP has achieved Site
          and Programming Preparation for the carriage it will receive on the
          main screen and scoreboards of the Sports Channel within the AOL
          Service within five (5) days of the Effective Date, AOL will provide
          carriage within the AOL Service for such Customized Programming [*]
          from the Effective Date. Provided that ICP has achieved Site and
          Programming Preparation by a mutually agreed upon date, AOL shall
          substantially provide Promotions on all Covered Properties, except for
          [*] (until available based upon the end of another exclusive
          agreement), [*] from the Effective Date." Site and Programming
          Preparation" shall mean that ICP shall have completed all necessary
          production work (including completion of all necessary training for
          AOL's proprietary "Rainman" publishing tool) for the Customized
          Programming and any other related areas or screens (including
          programming all Content thereon); customized and configured the
          Customized Programming in accordance with this Agreement; and
          completed all other necessary work (including, without limitation,
          undergone all AOL site testing set forth on Exhibit E) to prepare the
          Customized Programming and any other related areas or screens to
          launch on the AOL Network as contemplated hereunder.

     1.7  Member Benefits.  ICP will generally promote through the Customized
          Site and Customized Programming any special or promotional offers made
          available by or on behalf of ICP through any ICP Interactive Site or
          any other distribution channel. In addition, ICP shall promote through
          the Customized Site or Customized Programming on a regular and
          consistent basis special offers exclusively available to AOL Members
          ("AOL Exclusive Offers"). ICP shall, at all times, feature at least
          one AOL Exclusive Offer for AOL Members (except as otherwise mutually
          agreed upon by the Parties). The AOL Exclusive Offer made available by
          ICP shall provide a substantial member benefit to AOL Members, either
          by virtue of a meaningful price discount, product enhancement, unique
          service benefit or other special feature. Specific AOL Exclusive
          Offers to be made available by ICP shall include the following:
          specially-priced sports memorabilia. ICP will provide AOL with
          reasonable prior notice of AOL Exclusive Offers and other special
          offers so that AOL can, in its editorial discretion, market the
          availability of such offers. Inadvertent omissions of such offers
          shall not be deemed a breach of this Agreement.

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2.   CROSS-PROMOTION
     ---------------

     2.1  Cooperation.  Each Party shall cooperate with and reasonably assist
          the other Party in supplying material for marketing and promotional
          activities.

     2.2  Interactive Site.  Within the Primary Site, ICP shall include a
          prominent actionable promotional button (at least 90 x 30 pixels or 70
          x 70 pixels in size) appearing on the first screen of the Primary Site
          (the "AOL Promo"), to promote such AOL products or services as AOL may
          designate (for example, the America Online brand service, the
          CompuServe brand service, the AOL.com site, the Digital City services,
          the ICQ service, MovieFone services,  When.com calendaring services or
          the AOL Instant Messenger service).  AOL will provide the creative
          content to be used in the AOL Promo.  ICP shall post (or update, as
          the case may be) the creative content supplied by AOL within the
          spaces for the AOL Promo within five days of its receipt of such
          content from AOL.  Without limiting any other reporting obligations of
          the Parties contained herein, ICP shall provide AOL with monthly
          written reports specifying the number of impressions to the pages
          containing the AOL Promo during the prior month.  In the event that
          AOL elects to serve the AOL Promo to the Primary Site from an ad
          server controlled by AOL or its agent, ICP shall take all reasonable
          operational steps necessary to facilitate such ad serving arrangement,
          including, without limitation, inserting HTML code designated by AOL
          on the pages of the Primary Site on which the AOL Promo will appear.
          In addition, within the Primary Site, ICP shall provide prominent
          promotion, where commercially practicable, for the keywords associated
          with the Customized Programming and links from the Primary Site to the
          relevant topic areas on AOL's AOL.com site.  To the extent that ICP
          promotes any instant messaging technology or functionality, ICP shall
          promote the AOL Instant Messaging functionality on its Primary Site.

     2.3  Other Media. In ICP's television, radio, print and "out of home"
          (e.g., buses and billboards, point of purchase and other "place-based"
          promotions) advertisements and in any publications, programs, features
          or other forms of media over which ICP exercises at least partial
          editorial control, ICP will include specific references or mentions
          (orally where possible) of the availability of the Customized Site
          through the AOL Network. At least [*] of such references or mentions
          shall be (a) at least as prominent as the ICP's listing of a URL for
          any ICP Interactive Site. The remaining [*] of such references must be
          at least clearly visible, audible or legible as the case may be in any
          ICP advertisement in print, radio, or television. All such references
          or mentions of AOL, and the use of AOL's trademarks, trade names and
          service marks in connection therewith, shall be in accordance with
          Section II of Exhibit C and shall conform to the samples shown on
          Exhibit G.

     2.4  Preferred Access Provider.  When promoting AOL, ICP shall promote AOL
          as the preferred access provider through which a user can access the
          Customized Programming and/or the Primary Site and ICP shall use
          commercially reasonable efforts to promote AOL as prominently as any
          other Interactive Service as part of ICP's promotion of the Licensed
          Content

3.   REPORTING.
     ----------

     3.1  Customized Programming Reporting.  ICP will supply AOL with monthly
          reports which reflect total impressions by AOL Members to the
          Customized Programming during the prior month, the number of and
          dollar value associated with the transactions involving AOL Members
          and any registration information obtained from AOL Members at the
          Customized Programming during the period in question. ICP represents
          that all URLs related to the Customized Programming are listed on
          Exhibit A and ICP shall provide AOL with an update of such list
          promptly upon any change thereto.

     3.2  Advertising.  ICP shall provide monthly detailed information to AOL
          regarding (i) AOL Advertisements (as defined below) sold by ICP or its
          agents and (ii) any advertising or promotional activity through the
          Customized Programming  and any Linked ICP Interactive Sites.

4.   ADVERTISING AND MERCHANDISING
     -----------------------------

     4.1  AOL Network Advertising Inventory.  AOL owns all right, title and
          interest in and to the  advertising and promotional spaces within the
          AOL Network including, without limitation, the AOL Frames and shall
          have the right

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          to all revenues therefrom. The specific advertising inventory within
          any AOL forms or pages, including such AOL Frames, shall be as
          reasonably determined by AOL. AOL shall have the exclusive right to
          sell AOL Advertisements on the Main Teams Page, Main Stars Page, Team
          Aggregate Screens, Stars Aggregate Screens and Extreme Main Page. ICP
          must cooperate and facilitate AOL's serving of advertisements sold by
          AOL. ICP must provide the necessary technical support for AOL to serve
          such advertisements. Notwithstanding the foregoing, AOL agrees not to
          place advertising within any hybrid browser frame or header or footer
          frame that is activated by entering solely a Customized Site or
          Customized Programming. AOL reserves the right to place advertising
          within any client-based frame or any frame or hybrid browser provided
          that any such advertising appearing on a frame or hybrid browser
          around the Customized Sites shall not be targeted specifically toward
          the Customized Site. AOL hereby grants ICP the exclusive right to
          license or sell AOL Advertisements on the other pages, subject to
          AOL's approval for each AOL Advertisement, which approval shall not be
          unreasonably withheld.

     4.2  Advertising Revenues. AOL shall be entitled to [*] of Advertising
          Revenues generated by the license or sale of AOL Advertisements on the
          Main Teams Page, Main Stars Page, Team Aggregate Screens, Stars
          Aggregate Screens and Extreme Main Page. ICP shall be entitled to [*]
          of Advertising Revenues generated by the license or sale of AOL
          Advertisements on the other pages on the Customized Site and
          Customized Programming

     4.3  Advertising Policies.  Any AOL Advertisements sold by ICP or its
          agents shall be subject to AOL's then-standard advertising policies
          which shall be made available, exclusivity commitments, and other
          preferential contractual commitments to third parties which are
          applicable to AOL and those exclusivities that AOL grants to itself
          for its own business(es) subject to Section 5.2.

     4.4  Interactive Commerce.  ICP is permitted to sell Product through the
          commerce area on its Customized Internet Site and/or Customized
          Programming.  ICP may sell "Licensed Sporting Goods," but ICP is
          prohibited from "promoting" Licensed Sporting Goods anywhere on the
          AOL Network; provided, however, that ICP is otherwise permitted to
          sell and promote Licensed Sporting Goods on  the Customized Site and
          Customized Programming.  Any merchandising permitted hereunder shall
          be subject to (i) the then-current requirements of AOL's merchant
          certification program,  (ii) AOL's standard terms and conditions
          applicable to its interactive marketing partners, and (iii) prior
          approval by AOL of all Product to be offered through the Customized
          Site or Customized Programming except for the pre-approved Products
          listed in Exhibit A-5.  ICP will take all reasonable steps necessary
          to conform its promotion and sale of Products through the Customized
          Site and Customized Programming to the then-existing technologies
          identified by AOL which are optimized for the AOL Service including,
          without limitation, any "quick checkout" tool which AOL may implement
          to facilitate purchase of Products by AOL Members through the
          Customized Site, and Customized Programming. "Licensed Sporting Goods"
          shall mean the following products [*]. Memorabilia and collectibles
          are specifically excluded from Licensed Sports Product.

5.   CUSTOMIZED PROGRAMMING AND CUSTOMIZED SITE
     ------------------------------------------

     5.1  Production; Performance.  ICP shall optimize the Customized Site and
          Customized Programming for distribution hereunder according to AOL
          specifications and guidelines (including, without limitation, any HTML
          publishing guidelines) and the Operating Standards set forth on
          Exhibit E attached hereto.

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     5.2  Customization.  ICP shall customize the Customized Site and Customized
          Programming for AOL Members as follows:

               (a)  ICP shall customize and co-brand the Customized Site and
               Customized Programming for distribution over the AOL Properties
               listed in Exhibit A-1 using AOL's design guideline templates and
               co-branding requirements, including by (x) displaying on each
               page of the Customized Site framing (e.g., C-frame, side
               navigation/menu bars, headers and footers) of size and type
               determined by AOL and which contain branding for the applicable
               AOL Property and ICP as determined by AOL and, as determined by
               AOL, links to the applicable AOL Property, a search box and/or
               promotional spaces to be programmed by AOL, and (y) matching the
               look and feel of the applicable AOL Property on the Customized
               Site. In addition, ICP shall comply with any customization and
               co-branding requirements set forth on Exhibit A. ICP shall make
               any changes to the customization and/or co-branding of the
               Customized Site to conform to the standard requirements of any
               AOL Property or otherwise reasonably requested by AOL during the
               Term.

               (b)  ICP shall ensure that AOL Members accessing the Customized
               Site and/or Customized Programming or linking to any ICP
               Interactive Site from the Customized Site or Customized
               Programming do not receive advertisements, promotions or links
               (i) for any entity reasonably construed to be in competition with
               AOL or the applicable AOL Property, (ii) in a category in which
               AOL or the applicable AOL Property has an exclusive or other
               preferential relationship (but this limitation only applies to
               the Team Pages, Stars Pages, and the Extreme Main Page), or (iii)
               otherwise in violation of the applicable AOL Property's then-
               standard advertising policies. ICP shall ensure that all
               Advertisements sold by ICP or its agents comply with all
               applicable federal, state and local laws and regulations.

               (c)  Within the Customized Site, ICP shall use and/or feature
               solely AOL's tools and technology for the following utilities and
               functionality: instant messaging, chat, personalized news
               service, calendaring (including "click-to-add event"
               functionality associated therewith), web page community services,
               message boards, and commerce/content aggregation services (e.g.,
               Shop@AOL and local content) ("AOL Tools"). If any such AOL Tool
               is not made available for use on the Customized Site within a
               reasonable time upon ICP's request, ICP shall be permitted to
               utilize on the Customized Site similar tools and technology
               provided [*], provided that such tools and technology are not
               [*] and no links or promotions for such third party appear on the
               Customized Site and, provided, further that ICP will convert such
               tools and technology over to the corresponding AOL Tool once such
               AOL Tool is made available. In addition, the Customized Site
               shall not (x) provide or promote any email service, or (y) use or
               feature the tools or technology of any Interactive Service other
               than AOL.

               (d)  Within the AOL Service, ICP shall host the Main Teams Page,
               Team Aggregate Screens, Main Stars Page, Stars Aggregate Screens
               and the Extreme Main Page of the Customized Programming and
               Customized Site under a domain name co-branded with the
               applicable AOL Property as follows: athletedirect.aol.com and all
               other pages within the Customized Site will have domain names
               with applicable ICP Property extension such as
               aol.athletedirect.com or yankees.aol.broadbandsports.com. Within
               all other AOL Properties, ICP shall host the Team Pages, Stars
               Pages and Extreme Online Area of the Customized Programming and
               Customized Site under a domain name co-branded with the
               applicable AOL Property as follows: athletedirect.netscape.com
               and all other pages within the Customized Site may have domain
               names such as netscape.athletedirect.com. AOL will use
               commercially reasonable efforts to have [*] for traffic on the
               Team Pages within the AOL Service so long as such pages remain in
               Rainman format. With respect to traffic on any other pages
               relating to the Customized Site or Customized Programming which
               appear on an AOL URL, AOL will use commercially reasonable
               efforts, including by providing any necessary [*], to help [*].
               For pages appearing on an ICP URL, then AOL will use commercially
               reasonable efforts, including by providing any necessary [*], to
               help ICP [*] and ICP shall used [*].

     5.3  Links on Customized Programming.  The Parties will work together on
          mutually acceptable links (including links back to AOL) within the
          Customized Site and Customized Programming in order to create a robust
          and engaging

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          AOL member experience and the Customized Site and Customized
          Programming shall not contain any pointers or links to any other area
          on or outside the AOL Network without AOL's prior written consent,
          other than (i) standard advertising that otherwise complies with this
          Agreement and (ii) as expressly described on Exhibit A. ICP may
          designate a "link" to the Customized Site and/or Customized
          Programming as provided for herein. ICP shall take reasonable efforts
          to ensure that AOL traffic is generally either kept within the
          Customized Site or Customized Programming or channeled back into the
          AOL Network and ICP shall ensure that the Customized Site or
          Customized Programming contain no permanent or semi-permanent links
          for third party Content, nor any rotational links for aggregated
          Content within the same Content category or channel as ICP, except as
          specifically set forth in the Programming Plan. To the extent that AOL
          notifies ICP in writing that, in AOL's reasonable judgment, links from
          the Customized Site or Customized Programming cause an excessive
          amount of AOL traffic to be diverted outside of such Customized
          Programming or Customized Site and the AOL Network in a manner that
          has a detrimental effect on the traffic flow of the AOL audience, then
          ICP shall immediately reduce the number of links out of the Customized
          Programming and Customized Site. In the event that ICP cannot or does
          not so limit diverted traffic from the Customized Programming or
          Customized Site within thirty (30) days of receiving notice from AOL,
          AOL reserves the right to terminate such links from the AOL Network to
          the Customized Programming Customized Site.

     5.4  Review.  ICP shall allow appropriate AOL personnel to have reasonable
          access to all Customized Programming  from time to time for the
          purpose of reviewing such sites to determine compliance with the
          provisions of this Section 5.

6.   TERM, TERMINATION, PRESS RELEASES.
     ---------------------------------

     6.1  Term.  Unless earlier terminated as set forth herein, the initial term
          of this Agreement shall commence on the Effective Date and expire
          thirty-six (36) months from the Effective Date. AOL shall have the
          right to extend this Agreement for two (2) successive one (1) year
          periods (each, an "Extension Term"). Each such Extension Term shall be
          on the same terms and conditions contained herein. AOL shall make
          payments during the Extension Term in the same manner as it made
          payments during the initial term. AOL shall exercise its option to
          extend this Agreement by providing ICP with written notice of such
          election no later than [*] days prior to the expiration of the initial
          term or the then-current Extension Term, as the case may be. Upon the
          expiration or earlier termination of this Agreement, AOL may, at its
          discretion, continue to promote one or more "pointers" or links from
          the AOL Network to an ICP Interactive Site and continue to use ICP's
          trade names, trade marks and service marks in connection therewith
          (collectively, a "Continued Link").

     6.2  Termination for Breach.  Either Party may terminate this Agreement at
          any time in the event of a material breach by the other Party which
          remains uncured after thirty (30) days written notice thereof. If ICP
          or any of its subsidiaries or affiliates is behind (i.e., 45 days late
          in paying) any material payment obligation in excess of [*] to any
          party (including AOL), AOL may, at its option (i) reduce its payment
          of the Programming Fee in Section 1.5 in an equal amount of such late
          payment and/or (ii) terminate this Agreement immediately.

     6.3  Termination for Bankruptcy/Insolvency or Changes in Business.  Either
          Party may terminate this Agreement immediately following written
          notice to the other Party if the other Party (i) ceases to do business
          in the normal course, (ii) becomes or is declared insolvent or
          bankrupt, (iii) is the subject of any proceeding related to its
          liquidation or insolvency (whether voluntary or involuntary) which is
          not dismissed within ninety (90) calendar days or (iv) makes an
          assignment for the benefit of creditors.

     6.4  Termination of Existing Agreement.  The Parties previously entered
          into an Interactive Services Agreement that became effective January
          1, 1999 ("Existing Agreement").  The Parties hereby terminate the
          Existing Agreement effective June 15, 2000.

     6.5  Press Releases.  Each Party will submit to the other Party, for its
          prior written approval, which will not be unreasonably withheld or
          delayed, any press release or any other public statement ("Press
          Release") regarding the transactions contemplated hereunder.
          Notwithstanding the foregoing, either Party may issue Press Releases
          and

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          other disclosures as required by law, rule, regulation or court order
          or as reasonably advised by legal counsel without the consent of the
          other Party and in such event, the disclosing Party will provide at
          least five (5) business days prior written notice of such disclosure.
          The failure to obtain the prior written approval of the other Party
          shall be deemed a material breach of this Agreement. Because it would
          be difficult to precisely ascertain the extent of the injury caused to
          the non-breaching Party, in the event of such material breach, the
          non-breaching Party may elect to terminate this Agreement immediately
          upon notice to the other Party. AOL hereby agrees that there will be a
          press release announcing this Agreement pursuant to this provision and
          AOL shall work with ICP in good faith to issue a timely release.

7.   TERMS AND CONDITIONS.  The terms and conditions set forth on the Exhibits
     --------------------
     attached hereto  are hereby made a part of this Agreement.

     IN WITNESS WHEREOF, the Parties hereto have executed this Agreement as of
     the Effective Date.

AMERICA ONLINE, INC.                       ATHLETES DIRECT, INC.

By:      /s/ David M. Colburn              By:     /s/ Ross Schafelberger
   ----------------------------------         -------------------------------

Print Name:     David M. Colburn           Print Name:   Ross Schafelberger
            -------------------------                  ----------------------

Title:  President - Business Affairs       Title:       President
       ------------------------------             ---------------------------

Date:        3/15/00                       Date:            3/15/00
      -------------------------------            ----------------------------

                                           Tax ID/EIN#:     95-4673807
                                                        ---------------------

                                           PRO SPORTS XCHANGE, INC.

                                           By:   /s/ Tyler Goldman
                                               ------------------------------

                                           Print Name: Tyler Goldman
                                                       ----------------------

                                           Title:          President
                                                  ---------------------------

                                           Date:           3/15/00
                                                 ----------------------------

                                           Tax ID/EIN#:      95-4673807
                                                        ---------------------

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                                  EXHIBIT A-1
                                  -----------

A.1 -- Description of the Online Area/Licensed Content.  ICP shall provide the
following to AOL:

     A.1.1  Customized Programming and Customized Site.  AOL shall provide ICP
with editorial guidelines ("Guidelines") for the Customized Programming and
Customized Site to appear on the AOL Service, AOL.com, CompuServe, Netscape
(subject to availability) and ICQ (the "Covered Properties") within seventy-five
(75) days after the Effective Date. A sample of such Guidelines is attached to
the Agreement as Exhibit A-2, which shall govern to the extent no additional
Guidelines are provided. For a period of thirty (30) days after the date AOL
provides the Guidelines to ICP, AOL will discuss in good faith any modifications
to such Guidelines proposed by ICP. In providing the Customized Programming,
Customized Site and the Licensed Content, ICP shall comply with the Guidelines,
as may be modified by AOL after discussions with ICP. The Customized Programming
and Customized Site shall consist of the following online areas on the Covered
Properties:

          A.1.1.1  Team Online Area.  ICP shall program and produce the only
                   team online area, which is solely an AOL Property-branded
                   area, on the Covered Properties ("Team Online Area") where
                   AOL Members can access information relating to all
                   professional and collegiate sports teams ("collectively,
                   "Teams" and singularly "Team") on a team-by-team basis in
                   each of the following sports categories (collectively,
                   "Sports Categories" and singularly "Sports Category"):
                   National Football League ("NFL"), Major League Baseball
                   ("MLB"), National Basketball Association ("NBA"), National
                   Hockey League ("NHL"), NCAA Football (only teams set forth in
                   Exhibit A-4) and NCAA Basketball (only teams set forth in
                   Exhibit A-4). The Team Online Area shall consist of the
                   following:

                   (A)  Team Pages.  For each Covered Property, ICP shall
                        program and produce the AOL pages and screens consistent
                        with the following general descriptions ("Team Pages"):
                        (i) an AOL Property-branded main page for the Team
                        Online Area linked directly from an AOL Property-based
                        permanent promotion and/or used as a navigational
                        page("Main Teams Page"), (ii) for each Sports Category
                        and for each conference/division in a Sports Category
                        (each, a "Conference"), an AOL Property-branded
                        aggregate screen for all teams in the Sports Category
                        and/or Conference (e.g., NFL Football Teams Page,
                        Atlantic Conference Football Page) linked directly from
                        an AOL Property-based permanent promotion and/or used as
                        a navigational page("Teams Aggregate Screens"), and
                        (iii) an AOL Property-branded main page for each team
                        ("Team Main Page") (e.g., New York Yankees Main Page).
                        The Team Pages shall (a) contain the links specified in
                        Exhibit A.1.1.3 and feature regularly updated "teaser"
                        Content from the Team Deeper Content and the Feeds (as
                        defined below).

                   (B)  Team Deeper Content.  For each Covered Property, the
                        Team Deeper Content shall generally consist of the
                        following Content: (a) the complete Feeds related to
                        each Sports Category and each Team, (b) other AOL-
                        approved Team Content, (c) other AOL-approved dynamic
                        Content such as weekly chats, updated player information
                        and multimedia elements, and (d) additional Team
                        features. The Parties acknowledge that, subject to the
                        terms of this Agreement, including without limitation,
                        Section5 of this Agreement, ICP intends to advertise,
                        offer, sell or license Products through the Team Deeper
                        Content.

                   (C)  Updates.  Unless otherwise requested by AOL, ICP shall
                        update the Team Pages to keep them dynamic and robust as
                        set forth on the schedule set forth in Exhibit A-6.

          A.1.1.2  Stars Online Area. ICP shall program and produce the Stars
                   Online area, which is solely AOL Property-branded, ("Stars
                   Online Area") on the Covered Properties where AOL Members can
                   access information

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                   relating to individual star athletes. The Stars Online Area
                   shall be designed as the premier interactive and online home
                   for mutually and reasonably agreed-upon nationally recognized
                   major professional athletes ("Athletes") in the following
                   Sports Categories: NFL, MLB, NBA, NHL, NASCAR and soccer
                   ("MLS") and other mutually agreed upon Sports Categories. The
                   Stars Online Area shall consist of the following:

                   (A)  Star Pages.  For each Covered Property, ICP shall
                        program and produce the following pages and screens on
                        each AOL Property consistent with the following general
                        descriptions ("Stars Pages"): (i) an AOL Property-
                        branded main page for the Stars Online Area linked
                        directly from an AOL Property-based permanent promotion
                        and/or used as a navigational page ("Main Stars Page"),
                        (ii) an AOL Property-branded aggregate screen for all
                        Athletes in each Sports Category linked directly from an
                        AOL Property-based permanent promotion and/or used as a
                        navigational page ("Stars Aggregate Screens"), and (iii)
                        an AOL Property-branded main page for each Athlete
                        Online Area (as described below) ("Athlete Main Page").
                        The Stars Pages shall contain the links specified in
                        Exhibit A.1.1.3 and shall feature regularly updated
                        "teaser" Content from Deeper Stars Content and the
                        Feeds.

                   (B)  Deeper Stars Content.  For each Covered Property, he
                        Deeper Stars Content shall generally consist of (a)
                        individual athlete online areas ("Athlete Online Areas")
                        produced and maintained by ICP, (b) other ICP star
                        Content and additional star features, and (c) other
                        dynamic Content such as weekly chats, updated player
                        information and multimedia elements.

                   (C)  Athlete Online Areas.  For each Covered Property, ICP
                        shall provide at least at least sixty (60) Athlete
                        Online Areas upon the Effective Date, and at least five
                        (5) additional athletes each year. In addition, for ICQ,
                        ICP shall provide twenty (20) additional international
                        athletes per year. Beginning on the Effective Date, at
                        least five (5) of the Athlete Online Areas shall be for
                        Star Athletes (as defined in Exhibit B) in five of the
                        NBA, NHL, NFL, MLB, NASCAR and MLS Sports Categories,
                        for a total of twenty-five Star Athletes, and ICP shall
                        add an additional five (5) international Star Athletes
                        per year. Within six (6) months of the Effective Date,
                        at least five (5) of the international athletes provided
                        to ICQ shall be Star Athletes, and ICP shall provide an
                        additional five (5) international Star Athletes to ICQ
                        per year. ICP shall provide to AOL a list of all
                        Athletes to be included in the Stars Online Area, which
                        list shall be subject to AOL's approval pursuant to the
                        terms set forth herein and in Exhibit A-1. ICP
                        recognizes and acknowledges the importance to AOL of
                        certainty and consistency with respect to the Athlete
                        Online Areas, and AOL recognizes and acknowledges that
                        ICP may need to modify the list from time to time. As
                        such, ICP shall have the right to modify the list from
                        time to time to delete injured athletes or athletes no
                        longer under contract with ICP, or to add new athletes
                        under contract with ICP, or to address other ICP
                        business requirements; provided that, (a) ICP shall
                        replace Athletes deleted from the list with Athletes of
                        equal prominence, and (b) ICP shall provide AOL seventy-
                        five (75) days prior written notice of such
                        modifications.

                   (D)  Programming.  In addition to the above, the programming
                        of the Star Online Area, including without limitation,
                        the Athlete Online Areas, shall include, at a minimum,
                        those features and areas set forth in Exhibit A-3
                        hereto.

          A.1.1.3  Look and Feel/Links.  The look and feel of the Team Pages,
                   Stars Pages and Extreme Pages (collectively, the "AOL Pages"
                   and singularly, the "AOL Page") and the Team Deeper Content
                   and Extreme Deeper Content shall be as determined by AOL
                   after consultation with ICP. AOL will determine, at its sole
                   discretion, and ICP will implement (a) the design and
                   navigation of each AOL Page; (b) the links from each AOL Page
                   to news, schedules, scores and statistics packages provided
                   by AOL's other partners, and (c) any other links from an AOL
                   Page. Each AOL Page shall (i) contain AOL-approved ICP-
                   designated links to the relevant Deeper Content (i.e., Team
                   Pages to Team Deeper Content and Star Pages to Star Deeper
                   Content) or commerce in accordance with the provisions of
                   this Agreement, including without limitation, Section5, and
                   (ii) feature the greater of (a) twenty percent (20%) of total
                   links or (b) twelve (12) links, all of which links are to be
                   prominent, to AOL-designated Content or commerce

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                   (including, without limitation, other AOL content and/or
                   commerce partners and ICP Content and/or commerce at AOL's
                   sole discretion). AOL's approval for the ICP-designated links
                   to Team, Extreme or Star Deeper Content or commerce (other
                   than the links which are approved pursuant to Section 5 of
                   this Agreement) shall not be unreasonably withheld; provided
                   that, (i) such links are to ICP Content on Linked ICP
                   Interactive Sites which are not co-branded and such linked
                   Content is editorially relevant to and enhances the Content
                   contained in the Online Area from which it is linked, and
                   (ii) such links would not otherwise violate the terms of this
                   Agreement, any other AOL policy or impair or impede any AOL
                   business plan or project. To the extent ICP is permitted to
                   sell Products through the Online Area in conformance with
                   Section 4.4 of this Agreement, the AOL Pages shall not
                   feature promotions for Memorabilia Products or Premium
                   Information Products of any third party as long as ICP is
                   permitted to offer, license or sell such Products through the
                   Online Area pursuant to Section 4.4and does, in fact, offer,
                   license or sell substantially similar Memorabilia Products or
                   Premium Information Products through the Online Area.

          A.1.1.4  Fantasy Content.  At ICP's expense, including the expense
                   associated with integrating the following Content into the
                   Covered Properties' Sports Channel fantasy area ("Fantasy
                   Center"), ICP shall provide to AOL, the following Content:

                   (A)  Headline Notes.  ICP shall provide to AOL Headline Notes
                        for inclusion in the Fantasy Center news area as
                        follows: (a) for baseball and football as of the
                        Effective Date, and (b) for hockey and basketball as of
                        the next hockey and basketball season (including,
                        without limitation, the shortened 1999 NBA basketball
                        season), respectively, after the Effective Date. During
                        the baseball and football Seasons, ICP shall provide at
                        least five daily Headline Notes for each of these
                        sports. During the hockey and basketball Seasons and the
                        football and baseball Off-Seasons, ICP shall provide
                        Headline Notes for each of these sports on an as-needed
                        basis, but no less often than once per week or as
                        mutually agreed upon by the Parties.

                   (B)  Fantasy Articles.  Fantasy articles ("Fantasy Articles")
                        written by Bob Nightingale or Tracy Ringolsby or by a
                        writer of similar caliber approved by AOL for baseball,
                        football, hockey and basketball for inclusion in the
                        Fantasy Center analysis area as follows: (a) during the
                        baseball and football Seasons, ICP shall provide at
                        least one (1) Fantasy Article for each of these sports
                        per day, (b) during the hockey and basketball Seasons
                        and the football and baseball Off-Seasons, ICP shall
                        provide Fantasy Articles for each of these sports on an
                        as-needed basis, but no less often than once per week or
                        as mutually agreed upon by the Parties.

          A.1.1.5  Kids Programming and Content.  ICP shall program an area on
                   the AOL Service Kids Only Channel ("ICP Kids Area")
                   consisting of the Content set forth in Exhibit A-3, Paragraph
                   (b) "Kids Channel." The ICP Kids Area shall be a part of the
                   Online Area. ICP shall comply with AOL's policies regarding
                   Content targeted to children under twelve years of age ("AOL
                   Kids Policies").

          A.1.1.6  Extreme Online Area. ICP shall program and produce 50% (as
                   reasonably determined by AOL) of the main department screen
                   only AOL-branded online area on the AOL Service where AOL
                   Members can access information relating to extreme (i.e.
                   skateboarding, snowboarding, surfing, windsurfing and similar
                   sports) ("Extreme Main Page"). The ICP-programmed area of the
                   Extreme Main Page shall link to Extreme Athlete Pages and
                   Extreme Deeper Content (collectively referred to as the
                   "Extreme Online Area") AOL shall designate the look and feel
                   of the area, and shall designate, at its sole discretion,
                   which portion of the Extreme Online Area shall be programmed
                   by ICP and which portions shall be programmed by AOL or any
                   3rd party. The programming on the Extreme Online Area to be
                   provided by ICP shall consist of the following:

                   (A)  Extreme Athlete Pages.  ICP shall program and produce
                        Customized Programming featuring top extreme sports
                        athletes as set forth in Exhibit A-3.

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                                                                  Execution Copy

                   (B)  Extreme Deeper Content.  ICP shall provide detailed
                        content around events, sports, stars and other relevant
                        aspects of extreme sports and the extreme sports
                        culture.

                   (C)  Updates.  Unless otherwise requested by AOL, ICP shall
                        update the Team Pages to keep them dynamic and robust as
                        set forth on the schedule set forth in Exhibit A-6.

          A.1.1.7  Talent and Athletes.  ICP shall provide at least twenty-five
                   (25) athletes, including without limitation ten (10) Star
                   Athletes per year, and other talent for regular chats and
                   live events in the AOL Sports Live Online Area, based upon a
                   mutually agreed upon schedule. ICP agrees to work with AOL to
                   create appropriate promotional plans with respect to such
                   chat and live events. ICP agrees to use best efforts to give
                   AOL at least twenty-four (24) hours notice to cancel any
                   scheduled athlete appearance on the AOL Service.

          A.1.1.8  Feeds.  ICP shall provide within the Customized Programming
                   and/or Customized Site: (i) Pro Sports Xchange Feed ("PSX
                   Feed"), and (ii) College Sports Xchange Feed ("CSX Feed").
                   Subject to all terms of this Agreement, including without
                   limitation Sections 1.3.1 and 2, ICP shall be entitled to
                   promote and market Premium Information Products through the
                   inclusion of a promotional link. Other than such promotion,
                   the Feeds shall contain no advertising, promotion or
                   merchandising. The Feeds shall consist of in-depth, team-by-
                   team information in a quality and delivered on a schedule
                   similar to the Feeds currently being delivered and displayed
                   on the applicable AOL Property. The Feeds shall comply with
                   the Operating Standards set forth in Exhibit E to the extent
                   that the Feeds are delivered via FTP. The Content of the
                   Feeds shall be as currently being provided as generally set
                   forth in Exhibit A-4 hereto. The Feeds as described in
                   Exhibit A-4 shall be the best quality feeds for that specific
                   Content that ICP offers or provides to any third party (e.g.,
                   the PSX NFL Football Team Reports shall be the best such
                   Content offered or provided by ICP to any third party).

          A.1.1.9  AOL International Online Area:  For each of AOL Australia,
                   AOL Brazil, AOL Canada and AOL UK, ICP shall create a unique
                   online area ("International Online Areas") dedicated to star
                   athletes. Such International Online Areas will feature at
                   least three (3) local athletes per country, of which at least
                   one (1) shall be a Star Athlete. The presentation of the
                   International Online Areas will generally be equal in quality
                   to the presentation of the Stars Online Area.

          A.1.1.10 Supplemental Reports.  ICP shall use commercially reasonable
                   efforts to make the PSX writer network available to AOL for
                   additional columns and features on a per-assignment basis
                   (the "Supplemental Reports"), the content and nature of which
                   would be determined at AOL's sole discretion. The cost of the
                   Supplemental Reports shall be no higher than the lowest
                   commercially reasonable cost offered to any other third party
                   for substantially similar columns and features.

A.3 -- Rights and Licenses in and related to Athlete Online Areas and Columns.
ICP represents and warrants that it shall have all necessary licenses to
distribute each individual Athlete Online Area and the Columns (as defined
herein) and to grant AOL and AOL's successors, Affiliates, licensees, and
assigns the licenses set forth in Section 1.2 of the Agreement with respect to
each Athlete Online Area and the Columns.

In addition to, and without limiting the other rights in this Agreement, ICP
represents and warrants that it shall have all necessary licenses to grant to
AOL and AOL's successors, Affiliates, licensees, and assigns, for the Term, the
right to use the name, likeness, image, biography, and voice of the Athletes
through the AOL Network in and in connection with the Customized Programming,
Customized Site and/or Licensed Content and in advertising and promotion of one
or more Athlete Online Areas in any and all forms of media now known or
hereafter devised, including but not limited to the Internet, broadcast, non-
broadcast, pay, cable and network television, satellite and closed circuit
transmission, in-flight video, home entertainment (including home video, CD-ROM
in current and future formats, and online services, both commercial and non-
commercial) linear, digital and interactive formats and printed transcripts as
AOL deems appropriate in its sole discretion.  Such rights shall include the
right to create, reproduce, distribute, and promote marketing materials
(including but not limited to print, radio, and television advertisements, and
software kits,) for one or more Athlete Online Area; provided, however, unless
otherwise agreed by the Parties: (i) all uses of offline material regarding any
Athlete are subject to the pre-approval right of the Athlete and ICP, (ii) all
such uses shall immediately terminate upon the expiration

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of the Term (except for those pieces which were produced during the Term and are
in the process of distribution thereafter), and (iii) any such use shall be for
the primary purpose of promoting the Stars Online Area.

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<PAGE>

                                  EXHIBIT A-2
                                  -----------
                          Sample Editorial Guidelines
                          ---------------------------

The following is for purposes of general agreement & discussion only and shall
be used as the basis for creating definitive "Editorial Guidelines" as called
for in the Agreement  between AOL and ICP. Notwithstanding the forgoing, the
definitive "Editorial Guidelines" shall in no way be limited to the following.

AOL SPORTS PROGRAMMING GUIDELINES: OUTLINE OF KEY COMPONENTS FOR AOL/ICP
INTEGRATED EDITORIAL RELATIONSHIP

Sports coverage must stress immediacy, depth, and interactivity. That is,
screens must be regularly updated to reflect game and news coverage; appropriate
links must be added to provide background and context to the stories; and
opportunities for interactivity must be linked to the stories.

1. Maintenance of Areas and Frequency of Programming
   -------------------------------------------------

The Team Pages and Star Pages need to be changed as often as determined by AOL.
In general, this means for In-Season coverage of the major sports (Pro and
College Football, Pro and College Basketball, Baseball, Hockey), all promo slots
will be fresh each day by 7 a.m. and the top promo slots will change throughout
the day as mutually agreed by both parties. The top promo slots also will be
updated throughout the daytime as events or news warrant. During the off-season,
all sport-by-sport screens will change at least once daily.

The Team Pages, Star Pages and Extreme Online Area should be checked by copy
editors to make sure that everything is accurate and that the links are working
properly. The sports screens need to be perfect when it comes to details such as
scores, names of teams, players and events, dates, spelling, grammar, and links
to content and photos. When a mistake is identified, it must be corrected
immediately, regardless of the time of day.

All screens must be checked constantly to make sure that the information is
timely and accurate. Changes must be made before something becomes outdated.

2. Promotions/Style and Guidelines
   -------------------------------

The text, headlines and captions should be written in a direct newspaper style
that is consistent with what is currently on the AOL Sports site. The writing
will reflect a consistent editorial attitude determined by AOL. It is important
that the AP editorial style guide be followed. There should never be more than
two hyperlinks within a story text field. The hyperlinks need to be written in a
clear manner and go directly to what is being promoted. Blind hyperlinks are not
acceptable; the member must always have a good idea of where the link will take
him before he clicks on it.

Links to commerce opportunities will not be inserted ad hoc. Instead, they will
be used in contextually appropriate areas as identified by AOL and ICP.

3. Escalation Procedures and Disputes
   ----------------------------------

AOL Sports has final say on all editorial decisions.

4. Linking
   --------

ICP will receive the wingdings on the Team Pages and Star Pages that have been
agreed to in the Agreement. ICP cannot hyperlink or link to other ICP content or
commerce within a story without the approval of AOL Sports.

5. Editorial Calls
   ---------------

There will be consistent, daily communication regarding editorial direction.

                                       13
<PAGE>

6. Timelines of Changes
   --------------------

Any changes to links should be made immediately by ICP.

7. Right to Modify Links
   ---------------------

ICP does not have the right to modify the copy for AOL Sports or AOL Sports News
links. ICP does not have the right to update the links AOL Sports owns (unless
requested by AOL Sports). AOL Sports can modify the language on ICP links when
needed to conform to the AOL Sports style as indicated above.

8. Minimum Standards
   -----------------

At a minimum, the Programming Guidelines will provide that ICP shall not
include, without AOL's prior approval, any Content that (i) is sexually
explicit, (ii) contains profanity, (iii) is slanderous or libelous, (iv)
denigrates a particular group based on gender, race, creed, religion, sexual
preference or handicap, (v) violates AOL's terms of Service, or (vi) does not
comply with any provision of this Agreement.

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<PAGE>

                                  EXHIBIT A-3
                                  ------------
                           Star Online Area Content
                           ------------------------

(A)  Athlete Online Areas.  Each Athlete Online Area shall contain the following
     at a minimum:

 .   Athlete Journals:  Regular journals for each Athlete (during the Season and
    the Post-Season), posted on a regular and timely basis. Journal content
    shall be fresh, entertaining, and innovative, giving the athlete's
    perspective on sports DIRECTLY to the fan. Whenever possible, certain fans
    (AOL Members) will be highlighted to heighten the interactivity of the
    Journals.

 .   Bulletin Boards and Chat Rooms:  ICP shall produce, manage, and maintain
    Athlete bulletin boards and Athlete Chat Rooms in which fans can communicate
    to each other and in which Athletes (via ICP) will respond to member
    questions within their own folders or chat room.

 .   Athlete "Themed Nights" and Regular Athlete Programming:  Athletes will be
    participants in regularly scheduled online programming as set forth in this
    Agreement. These programs may involve live chats, question and answer
    sessions, and unique content material submitted by the Athletes, such as
    analyzing highlights from the past week's games while the footage is shown
    on AOL. All "themed nights" and Athlete programming must be pre-approved by
    AOL, which approval shall not be unreasonably withheld or delayed.

 .   Content Links to other AOL sports sites: Links with other AOL sports sites.
    Such links shall first be approved by both parties hereto, which approval
    shall not be unreasonably withheld or delayed.

 .   Athlete Direct Fan Club: Online membership clubs, which may include but not
    be limited to offering discounted Memorabilia Products, ticket discounts to
    special events only accessible by the members, special one-on-one chats,
    etc... to members based on usage and contest promotions.

 .   Athlete Buddy Lists: ICP shall use commercially reasonable efforts to
    encourage each Athlete to log into the America Online brand service under a
    published screenname (available by Buddy List), during which time the
    Athlete can attend a chat room or auditorium chat event with AOL members.

(B)  Other Programming.  In addition, the Stars Online Area shall include
     programming geared toward crossover usage with other AOL Channels.  ICP and
     AOL (to the extent its participation is required) shall use commercially
     reasonable efforts to cause the Stars Online Area to include content which
     will be suitable for links to and from the following channels:

     .  Kids Channel -- ICP shall produce and manage kids programming and
        content, subject to the terms and conditions of the Kids Channel.
        Subject to this condition, ICP shall provide to the AOL Kids Channel the
        following features, at a minimum: an Aggregated Min Screen, updated
        weekly; twelve (12) Athlete Journals, updated weekly; The Favre Files
        (or similar slideshow-oriented fun series), updated weekly; the Sports
        Station for Kids (scores, headlines, etc.), updated daily; Message
        Boards for all Athlete Journals, screened daily; a Sports Stars section
        which will contain a permanent link or links to Athlete Direct Athlete
        Areas and programming designed for kids. ICP acknowledges that all such
        Content is content targeted towards children aged 12 and under and ICP
        agrees that such Content, including any advertising, commerce and
        promotions, shall fully comply with AOL's Kids Policies. In addition,
        there shall be public relations support for the Kids Only Channel from
        the Athletes featured therein.

        ICP agrees to use commercially reasonable efforts to create content and
        programming which is suitable for other AOL channels upon the request of
        AOL, subject to appropriate links from these channels to the Online
        Area.

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<PAGE>

(C)  Updates.  ICP shall update the Stars Online Area in a commercially
     reasonable manner so that the site is continually fresh on a daily basis as
     agreed to by AOL.

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                                  EXHIBIT A-4
                                  -----------

Content of Feeds

     A.   PSX Feed.  ICP shall provide the PSX Feed in general conformity with
     the following description:

     (I)  PSX Team Reports.  The following reports ("PSX Team Reports") shall be
     approximately 1000 words per team in length. Each of the PSX Team Reports
     will be provided two times each week during the Season and once each week
     during the Off-Season. Each PSX Report shall include a Season preview for
     each team (the "Season Preview"), a Post-Season review for each team (the
     "Post Season Review") and a Draft Special for NFL football in April and for
     NBA Basketball in June (the "Draft Specials").

          (A)  PSX NFL Football Team Reports.  Team-by-team reports for each
               team in the NFL ("PSX NFL Football Team Reports") sorted as
               follows:

               (i)    National Football Conference

               (ii)   American Football Conference

          (B)  PSX MLB Baseball Team Reports.  Team-by-team reports for each
               team in MLB ("PSX MLB Baseball Team Reports") sorted as follows:

               (i)    National League

               (ii)   American League

          (C)  PSX NBA Basketball Team Reports.  Team-by-team reports for each
               team in the NBA ("PSX NBA Basketball Team Reports") sorted as
               follows:

               (i)    Eastern Conference

               (ii)   Western Conference

          (D)  PSX NHL Hockey Team Reports.  PSX reports focusing on NHL inside
               information, including insights into strategy and personnel in
               the NHL ("PSX NHL Hockey Team Reports") during the NHL Season.
               The PSX NHL Hockey Team Reports will be delivered in six weekly
               conference files sorted as follows:

               (i)    Eastern Conference-Northeast

               (ii)   Eastern Conference-Atlantic

               (iii)  Eastern Conference-Southeast

               (iv)   Western Conference-Central

               (v)    Western Conference-Pacific.

               (vi)   Western Conference-Northwest

                                       17
<PAGE>

               The PSX NHL Hockey Team Reports will not be as extensive as the
               team-by team information found in PSX standard Reports, but will
               provide analysis on all NHL teams on a weekly basis by PSX's
               conference writers.

     (II)  PSX Editorial Package.  Through its special feature columnists, ICP
     shall provide to AOL, via the Feeds, seven (7) mutually agreed-upon
     editorial columns ("Columns") per week from mutually agreed-upon respected
     sports columnists ("Columnists"), including without limitation, Bob
     Nightengale, Ira Miller, Tracy Ringolsby, and shall also include specials
     from nationally known insiders ("PSX Editorial Package"). The Columns shall
     cover various mutually agreed-upon topics/issues in professional sports.
     Certain of these Columns will be devoted to a mutually agreed-upon
     consistent subject matter (such as fantasy) each week during the course of
     the year, and others will highlight the key topics of that week, with an
     emphasis on the sports then In-Season. ICP will cover breaking stories and
     submit these if, in its editorial judgment, they are newsworthy. The PSX
     Editorial Package shall generally include, but not be limited to, the
     following additional coverage for each professional sport, in a form
     substantially similar to that which ICP and/or Pro Sports Xchange, Inc. has
     previously produced for AOL:mid-season reports by sport, all star game
     Notebooks by sport, playoff and championship coverage by sport, Season
     review by sport, draft coverage by sport, and additional breaking stories.

     B.   CSX Feed.  ICP shall provide the CSX Feed in general conformity with
     the following description ("CSX Team Reports"):

     (I)  NCAA Football Reports.  The following reports which shall be
     approximately 1000 words per team in length:

          (A)  NCAA Football Team Reports.  Team-by-team reports for each team
               in the following conferences ("NCAA Football Team Reports"),
               which NCAA Football Team Reports shall be provided twice per each
               week during the Season and once each week during the Off-Season:

               (i)    ACC

               (ii)   Big East

               (iii)  Big Twelve

               (iv)   Big Ten

               (v)    Pac Ten

               (vi)   SEC

               (vii)  WAC

               (viii) Conference USA conferences

               (ix)   Independent teams (e.g.,Notre Dame)

          (B)  College Football Conference Reports.  Reports provided on a
               weekly basis during the NCAA college football regular season
               covering the six remaining NCAA Division I-A independent schools
               and the Mid-American and Big West conferences on a conference-by-
               conference basis ("College Football Conference Report").

                                       18
<PAGE>

          (C)  Ivy Reports.  Reports provided weekly covering the Ivy League on
               a team-by-team basis during the Ivy League regular season ("Ivy
               Reports").

          (II) CSX Football Editorial Package.  CSX shall provide, on a
               regularly scheduled basis, an editorial package ("CSX Football
               Editorial Package"), which shall include from time to time:

          (A)  National Columns.  National Columns focusing on current events
               and topics in NCAA football. The columns shall be provided a
               minimum of four (4) times per week during the NCAA college
               football regular season ("NCAA Football Season"). When events
               warrant (i.e., Bowl Games, recruiting results, etc.), ICCP will
               supplement its Special Events Coverage (defined below) with
               additional National Columns. National Columns will run twice a
               week in the Off-Season.

          (B)  Game Previews.  Game Previews analyzing the major upcoming
               Division I-A college football games during each week of the NCAA
               Football Season.

          (C)  Game Day Feature.  During the NCAA Football Season, a CSX column
               highlighting a game(s) from that week.

          (D)  Top 112.  Every week during the NCAA Football Season, ICP shall
               create a Top 112 Column, ranking every Division 1-A team in the
               country.

          (E)  Special Reports.  ICP will provide seven special reports that
               focus on key events in NCAA football formatted on a team-by-team
               or conference-by-conference basis. These Special Reports shall
               include:

<TABLE>
<CAPTION>
--------------------------------------------------------------------------------------------
Name                              Coverage                                     Date
--------------------------------------------------------------------------------------------
<S>                               <C>                                          <C>
Season Previews                   Preview of all 11 conferences and            Late August
                                  independents (122 teams)
--------------------------------------------------------------------------------------------
Season Reviews                    A review of all 122 teams                    Early January
--------------------------------------------------------------------------------------------
Recruiting Preview                Update on recruit's short lists              Late January
--------------------------------------------------------------------------------------------
Recruiting Review                 Rating team and conference recruits          Mid February
--------------------------------------------------------------------------------------------
Spring Football Preview           Each team's primary focus                    Early April*
--------------------------------------------------------------------------------------------
Spring Football Review            Spring practice review                       February
--------------------------------------------------------------------------------------------
Recruiting Features               Focus on individual recruits                 April
--------------------------------------------------------------------------------------------
</TABLE>

*  The actual dates for Spring Practice have not yet been determined by the
teams.  These reports will begin in April and run until all conferences have
been reviewed.

          (F)  Special Events Coverage.  ICP shall cover the NCAA Division 1-A
               Bowl Games, including team-by team reports on bowl teams on a
               weekly basis until

                                       19
<PAGE>

               their bowl game is concluded. ICP shall also provide in-depth
               analysis of the Kick-Off Classic, Pigskin Classic, Blue-Gray
               Game, East-West Shrine, Senior Bowl and Hula Bowl.

          (G)  Regional Recruiting News.  In addition to the recruiting previews
               and reviews, ICP shall provide a weekly column on Regional
               Recruiting News once a week May through July.

          (III)  NCAA Basketball Reports. The following reports  which shall be
                 approximately 1000 words per team in length:

          (A)  NCAA Basketball Teams Reports. Team-by-team reports for each team
               in the following conferences ("NCAA Basketball Team Reports"),

               (i)    ACC

               (ii)   Big East

               (iii)  Big Twelve

               (iv)   Big Ten

               (v)    Pac Ten

               (vi)   SEC

               (vii)  Atlantic 10

               (viii) Conference USA

               (ix)   Ivy League

               (x)    Big West

               (xi)   Colonial

               (xii)  Missouri Valley

               (xiii) WAC

               (xiv)  MAC

     Under the current schedule, which is subject to PSX modification with AOL's
     reasonable approval, the NCAA Basketball Team Reports for teams (i) through
     (viii) above shall be provided each Monday throughout the Season, with each
     team covered until it is eliminated from post-season and weekly during the
     Post-Season. The NCAA Basketball Team Reports shall be provided on Tuesday
     throughout the Season, which each team covered until it is eliminated from
     Post-Season and weekly during the Post-Season.

          (B)  Conference Reports.  Team-by-Team reports for the remaining
               sixteen (16) conferences and 156 Division I teams on a once-per-
               week basis ("Basketball Conference Reports"). While following the
               same editorial approach as the NCAA Basketball Team Reports,
               these Conference Reports will not cover each team as extensively.
               However, teams in this group that qualify for the NCAA and/or NIT
               tournaments will be covered as extensively as the

                                       20
<PAGE>

               NCAA Basketball Team Reports with twice weekly coverage during
               the period from qualification until elimination in the above
               tournaments. The Conference Reports shall be provided for each
               team in the following conferences:

               (i)    Sun Belt

               (ii)   Midwest Collegiate

               (iii)  West Coast

               (iv)   Metro Atlantic

               (v)    Big Sky

               (vi)   America East

               (vii)  Ohio Valley

               (viii) Southern

               (ix)   Big South

               (x)    TAAC

               (xi)   Northeast

               (xii)  SWAC

               (xiii) Southland

               (xiv)  Mid-continent

               (xv)   Patriot

               (xvi)  MEAC

          (IV) CSX Basketball Editorial Package.  ICP shall provide CSX
               perspectives by college basketball writers seven days per week
               during the Season ("CSX Basketball Editorial Package"), including
               the following:

          (A)  National Columns.  CSX's National Columns focus on current events
               and topical issues in college basketball. The National Columns
               will appear throughout the week (a minimum of four files per week
               during the Season). The National Columns will be bylined by
               college basketball writers from across the country. Additional
               regional columns will be delivered during the NCAA tournament and
               periods of increased news activity (see NCAA/NIT Tournament
               Coverage). National Columns will be delivered weekly during the
               Off-Season.

          (B)  Game Previews.  CSX Game Previews will provide a profile of major
               games during the season. Top weekday games will be previewed in
               capsules delivered on Mondays. Top weekend games will be profiled
               in capsules delivered on Thursdays.

           (C) Top 100.  Each Sunday, ICP will deliver the CSX Top 100 Column,
               ranking the top Division I teams in the country, with appropriate
               comments.

                                       21
<PAGE>

          (D)  Special Team Reports.  Five Special Team Reports during the year
               that focus on key events in college basketball, particularly in
               the off-season, on a team-by-team basis. These Special Team
               Reports include:

<TABLE>
<CAPTION>
----------------------------------------------------------------------------------------------
Name                          Coverage                                  Date
----------------------------------------------------------------------------------------------
<S>                           <C>                                       <C>
Season Preview                A preview of all teams covered by         Mid-November
                              NCAA Basketball Team Reports and CSX
                              Basketball Conference Reports
                              ("Basketball Teams")
----------------------------------------------------------------------------------------------
Season Review                 A look back on the season for all         April
                              Basketball Teams
----------------------------------------------------------------------------------------------
Recruiting Review             Analysis of every team and conference     May
----------------------------------------------------------------------------------------------
Off-Season Spotlight          Up close focus on an interesting          May-October
                              coach, player or recruit from major
                              teams
----------------------------------------------------------------------------------------------
Summer Update                 Report on progress of team and            July, August
                              players during the Off-Season; look
                              ahead to Season
----------------------------------------------------------------------------------------------
</TABLE>

          (E)  NCAA/NIT Tournament Coverage.  ICP will provide CSX analysis and
               perspective on all teams remaining in both the NCAA and NIT
               Tournament, with weekly coverage. Tournament coverage will
               include the following elements:

<TABLE>
<CAPTION>
----------------------------------------------------------------------------------------------
Name                             Coverage
------------------------------------------------------------------------------------------
<S>                              <C>
Team Reports                     Weekly Team Reports for all teams in each tournament
------------------------------------------------------------------------------------------
Live Notebooks                   Notebooks from writers at NCAA tournament sites
------------------------------------------------------------------------------------------
Special Columns                  Added columns for duration of tournaments
------------------------------------------------------------------------------------------
Match-Up Analysis                Evaluation of personnel and strategies that will decide
                                 each game
------------------------------------------------------------------------------------------
Historical Perspective           Anthology of records, statistics and highlights from
                                 previous NCAA tournaments
------------------------------------------------------------------------------------------
</TABLE>

          (F)  November and December Tournaments.  CSX analysis of the regular
               season tournaments, including Notebooks, from key tournaments
               such as the Maui Invitational, Great Eight and Preseason NIT.

          (G)  Conference Tournaments.  CSX Team Reports and Conference Reports
               will analyze the conference tournaments on a team by team basis
               for all teams playing in the 28 conference tournaments.
               Additional coverage will include regional columns and on-site
               Notebooks analyzing the major conference tournaments.

                                       22
<PAGE>

          (H)  Recruiting Coverage.  CSX Basketball Recruiting Updates will be
               included in the weekly Team Reports and analyzed in Special Team
               Reports after the late-signing period in May. During the Off-
               Season, the CSX Off-Season Spotlight will focus on notable
               recruits, delving into their lives on and off the court as well
               as their significance to their respective college programs.
               Throughout the year, ICP shall provide a bi-monthly National
               Column covering regional recruiting news, including reports from
               major high school all-star games and camps.

          (I)  Breaking Stories.  Utilizing the exclusive CSX writer network,
               updates of breaking NCAA basketball stories.

                                       23
<PAGE>

                                  EXHIBIT A-5
AOL Approval
------------

    AOL-Approved Product Categories*

    AOL hereby approves ICP's offer or sale of the following categories of
sports-related Products in or through the Online Area:

[*] Mass-produced, generally available team or league branded
headgear, footwear, swimwear, and apparel (i.e. sweaters, sweatshirts, jackets,
shirts, shorts, pants, sweatpants, and undergarments).

* Notwithstanding AOL's approval of the above categories of Products, the
Placements and any Content or Links on the AOL Network (including the Welcome
Mats and the hybrid browsers) shall not advertise or promote music or books,
without AOL's prior approval.

                                       24
<PAGE>

                                  Exhibit A-6
                        AOL Team Pages Update Schedule
                        ------------------------------

I.   All Teams in Three Major Professional Sports plus Key (up to 10) Hockey
     Teams

     In-Season:    Editorial: Daily, plus day-part programming for breaking
                   stories of major import as reasonably determined by AOL with
                   consultation of E-Sport.
                   Photos: Daily, plus in conjunction with breaking stories
                   above.
                   Links: Daily

     Off-season:   Editorial: Three times per week, plus breaking stories of
                   major import as reasonably determined by AOL with
                   consultation of E-Sport
                   Photos:  Three times per week, plus in conjunction with
                   breaking stories above.
                   Links: Daily sweep

II.  Major College Pages - One combined page per major college team - (Up to 60)

     August 1 - April 7:  Editorial: Daily, plus day-part programming for
                          breaking stories of major import as reasonably
                          determined by AOL with consultation of E-Sport

                          Photos: Daily, plus in conjunction with breaking
                          stories above.
                          Links: Daily

     April 7 - August 1:  Editorial: Twice per week, plus breaking stories of
                          major import as reasonably determined by AOL with
                          consultation of E-Sport
                          Photos: twice per week, plus in conjunction with
                          breaking stories above.
                          Links: Four times per week

III. Minor College Pages -- One combined page per minor college team - remaining
     Division I football and selected Division I basketball (Up to 60)

     August 1 - April 7:  Editorial: Three times per week, plus breaking stories
                          of major import as reasonably determined by AOL with
                          consultation of E-Sport
                          Photos: Three times per week, plus in conjunction with
                          breaking stories above.
                          Links: Four times per week

                          *non major hockey teams will use this schedule in-
                          season

     April 7 -  August 1: Editorial: Once per week, plus breaking stories of
                          major import as reasonably determined by AOL with
                          consultation of E-Sport
                          Photos: Once per week, plus in conjunction with
                          breaking stories above.
                          Links: Three times per week

                          *non major hockey teams will use this schedule off-
                          season

                                       25
<PAGE>

                           EXHIBIT B  -- DEFINITIONS
                           -------------------------

DEFINITIONS.  The following definitions shall apply to this Agreement:

Advertisements.  Promotions, advertisements, links, pointers and similar
services or rights.

Advertising Revenues.  Aggregate amounts collected plus the fair market value of
any other compensation received (such as barter advertising) by ICP or ICP's
agents, as the case may be, arising from the license or sale of AOL
Advertisements, less applicable Advertising Sales Commissions; provided that, in
order to ensure that AOL receives fair value in connection with AOL
Advertisements, ICP shall be deemed to have received no less than the
Advertising Minimum in instances when ICP makes an AOL Advertisement available
to a third party at a cost below the Advertising Minimum.

Affiliate.  Any agent, distributor or franchisee of AOL, or an entity that,
directly or indirectly, controls, is controlled by, or is under common control
with AOL, including any entity in which AOL holds, directly or indirectly, at
least a nineteen percent (19%) equity interest.

AOL Advertisements.  Any promotion, advertisement, link pointer, sponsorship or
similar service or right on or through the Customized Site or Customized
Programming.

AOL Service.  The standard narrow-band U.S. version of the America Online brand
service, specifically excluding (a) AOL.com/sm/ and any other AOL Interactive
Site, (b) the international versions of an America Online service (e.g., AOL
Japan), (c) the CompuServe(R) brand service and any other CompuServe products or
services, (d) Netscape Netcenter(TM) and any other Netscape products or
services, (e) "ICQ/sm/," "AOL NetFind/sm/," "AOL Instant Messenger/sm/,"
"Digital City/sm/," "AOL NetMail/sm/," "Real Fans/sm/", "Love@AOL/sm/",
"Entertainment Asylum/sm/," "AOL Hometown/sm/" or any similar independent
product, service or property which may be offered by, through or with the U.S.
version of the America Online brand service, (f) any programming or content area
offered by or through the U.S. version of the America Online brand service over
which AOL does not exercise complete operational control (including, without
limitation, Content areas controlled by other parties and member-created Content
areas), (g) any yellow pages, white pages, classifieds or other search,
directory or review services or Content offered by or through the U.S. version
of the America Online brand service, (h) any property, feature, product or
service which AOL or its affiliates may acquire subsequent to the Effective Date
and (i) any other version of an America Online service which is materially
different from the standard narrow-band U.S. version of the America Online brand
service, by virtue of its branding, distribution, functionality, Content or
services, including, without limitation, any co-branded version of the service
and any version distributed through any broadband distribution platform or
through any platform or device other than a desktop personal computer.

AOL Presence.  Any AOL trademark or logo,  headline, word or picture and/or any
other Content which  describes or promotes AOL.

AOL Property.  Any  product, service or property owned, operated, marketed,
distributed, or authorized to be distributed by or through AOL or its
Affiliates, including, without limitation, the AOL Service, AOL.com, and AOL
Hometown.

AOL Look and Feel.  The elements of graphics, design, organization,
presentation, layout, user interface, navigation, trade dress and stylistic
convention (including the digital implementations thereof) within the AOL
Network and the total appearance and impression substantially formed by the
combination, coordination and interaction of these elements.

AOL Member(s).  Any user of the AOL Network, including authorized users
(including any sub-accounts under an authorized master account) of the AOL
Service and/or the CompuServe Service.

AOL Network.  (i) The AOL Service, AOL.com, ICQ, and (ii) any other product,
service or property owned, operated, distributed or authorized to be distributed
by or through AOL or its Affiliates worldwide (and including those products,
services and properties that are excluded from the definitions of the AOL
Service, AOL.com or any other AOL Property).  It is understood and agreed that
the rights of ICP relate solely to particular AOL Properties as expressly set
forth in this Agreement and not generally to the AOL Network.

AOL Purchaser.  (i) Any person or entity who enters the Customized Site or the
Customized Programming from the AOL Network including, without limitation, from
any third party area therein (to the extent entry from such third party area is
traceable through both Parties' commercially reasonable efforts), and generates
Transaction Revenues (regardless of whether such person or entity provides an e-
mail address during registration or entrance to the Customized Site which
includes a domain other than an "AOL.com" domain); and (ii) any other person or
entity who, when purchasing a product, good or service through a Linked ICP
Interactive Site, provides an AOL.com domain name or a CompuServe.com domain
name as part of such person or entity's e-mail address and provided that any
person or entity who has previously satisfied the definition of AOL Purchaser
will remain an AOL Purchaser, and any subsequent purchases by such person or
entity (e.g., as a result of e-mail solicitations or any off-line means for
receiving orders requiring purchasers to reference a specific promotional
identifier or tracking code) will also give rise to Transaction Revenues
hereunder (and will not be conditioned on the person or entity's satisfaction of
clauses (i) or (ii) above).

Change of Control.  (a) The consummation of a reorganization, merger or
consolidation or sale or other disposition of substantially all of the assets of
a party or (b) the acquisition by any individual, entity or group (within the
meaning of Section 13(d)(3) or 14(d)(2) of the Securities Exchange Act of 1934,
as amended) of beneficial ownership (within the meaning of Rule 13d-3
promulgated under such Act) of more than 50% of either (i) the then outstanding
shares of common stock of such party; or (ii) the combined voting power of the
then outstanding voting securities of such party entitled to vote generally in
the election of directors.

Confidential Information.  Any information relating to or disclosed in the
course of this Agreement, which is, or should be reasonably understood to be,
confidential or proprietary to the disclosing Party, including, but not limited
to, the material terms of this Agreement, information about AOL Members,
technical processes and formulas, source codes, product designs, sales, cost and
other unpublished financial information, product and business plans, projections
and marketing data.  "Confidential Information" shall not include information
(a) already lawfully known to or independently developed by the receiving Party,
(b) disclosed in published materials, (c) generally known to the public, or (d)
lawfully obtained from any third party.

Content.  Text, images, video, audio (including, without limitation, music used
in time relation with text, images, or video), and other data, products,
services, advertisements, promotions, URLs, keywords and other navigational
elements, links, pointers, technology and software.

Customized Programming.  Any (a) area within the AOL Network or outside the AOL
Network but exclusively available to AOL Members, which area is developed,
programmed, and/or managed by ICP, in whole or in part, pursuant to this
Agreement and all Content thereon (including, without limitation, message
boards, chat and other AOL Member-supplied content areas contained therein)
including, without limitation, Team Pages,  Stars Pages, Extreme Online Area and
any other co-branded site or page, but excluding the Customized Site and (b)
Content provided to AOL by ICP pursuant to this Agreement for distribution on or
through the AOL Network other than on the Customized Site.

Customized Site.  Collectively, each version of the Primary Site that is
customized for distribution through the AOL Network in accordance with this
Agreement.

ICP Interactive Site.  Any interactive site or area (other than Customized
Programming), including any mirrored site or area, which is managed, maintained
or owned by ICP or its agents or to which ICP provides and/or licenses
information, content or other materials, including, by way of example and
without limitation, (i) an ICP site on the World Wide Web portion of the
Internet or (ii) a channel or area delivered through a "push" product such as
the Pointcast Network or interactive environment such as Microsoft's proposed
Active Desktop  or interactive television service such as WebTV.

ICP Presence.  Any (a) ICP trademark or logo, (b) headline or picture from ICP
Content, (c) teaser, icon, or link to the Customized Site or Customized

                                       26
<PAGE>

Programming and/or (d) other Content which originates from, describes or
promotes ICP or ICP's Content. This does not include AOL navigational links
(i.e., links to " teams", "stars" or the names of such teams or stars).

Impression.  User exposure to an ICP Presence, as such exposure may be
reasonably determined and measured by AOL in accordance with its standard
methodologies and protocols.

Interactive Service.  An entity offering one or more of the following: (i)
online or Internet connectivity services (e.g., an Internet service provider);
(ii) an interactive site or service featuring a broad selection of aggregated
third party interactive content (or navigation thereto) (e.g., an online service
or search and directory service) and/or marketing a broad selection of products
and/or services across multiple interactive commerce categories; (iii) a
persistent desktop client; or (iv) communications software capable of serving as
the principal means through which a user creates, sends or receives electronic
mail or real time or "instant" online messages (whether by telephone, computer
or other means).

Keyword Search Terms.  (a) The Keyword online search terms made available on the
AOL Service, combining AOL's Keyword online search modifier with a term or
phrase specifically related to ICP (and determined in accordance with the terms
of this Agreement) and (b) the Go Word online search terms made available on the
CompuServe Service, combining CompuServe's Go Word online search modifier with a
term or phrase specifically related to ICP (and determined in accordance with
the terms of this Agreement).

Linked Interactive Site.  Any site or area outside of the AOL Network which is
linked to Customized Programming (through a "pointer" or similar link) in
accordance with the terms and conditions of this Agreement.

Linked ICP Interactive Site.  Any ICP Interactive Site which is also a  Linked
Interactive Site.

Licensed Sports Product.  A sports-related Product which requires a license from
a sports league, team, governing body or player in order to sell such Product.

Licensed Content.  All Content offered through [*] pursuant to this Agreement or
otherwise provided by or on behalf of ICP or its agents in connection herewith
(e.g., offline promotional content or online Content for distribution through
the AOL Network), including without limitation all Customized Programming.

Main Screen.  The primary or first screen of a particular area or channel.

Memorabilia Products.  Products consisting of (i) Authentically autographed
(e.g., autograph not provided by machine or facsimile) sports products deriving
a portion of their value from the autograph, and (ii) commemorative, unique or
limited sports products related to a sport, sporting event, league, team,
players association or athlete.

Premium Information Products.  Specialized electronic sports information
Products offered, licensed or sold for an amount charged by ICP to AOL
Purchasers in addition to the base membership fee charged by AOL to AOL Members.
Premium Information Products may include, but shall not be limited to,
electronically distributed informational items such as special event products
(e.g., special Super Bowl reports), special fantasy reports, team fan clubs,
seasonal specials, which Products shall be created and marketed to specialized
audiences subject to the restrictions, terms and conditions contained in the
Agreement. ICP shall be solely responsible for the Content of the Premium
Information Products.

Primary Site.  Each Internet site and Content currently located at
www.athletedirect.com, www.psx.com, www.csx.com, and www.rotonews.com  and all
derivative URLs  which are (i) managed, maintained or owned by ICP or its agents
or (ii) to which ICP licenses information, content or other materials.

Product.  Any product, good or service which ICP (or others acting on its behalf
or as distributors) offers, sells, provides, distributes or licenses to AOL
Purchasers directly or indirectly through (i) the Customized Site (including
through any Interactive Site linked thereto) or Customized Programming
(including any Linked Interactive Site), (ii) any other electronic means
directed at AOL Purchasers (e.g., e-mail offers), or (iii) an "offline" means
(e.g., toll-free number) for receiving orders related to specific offers within
the Customized Site or Customized Programming requiring purchasers to reference
a specific promotional identifier or tracking code, including, without
limitation, products sold through surcharged downloads (to the extent expressly
permitted hereunder).

Sports Entertainment Products.  Audio-based and or video-based sports-related
content offerings, (i.e., chats, broadcasts, interviews or shows) which feature
athletes, sports writers or other sports personalities.

Term.  The period beginning on the Effective Date and ending upon the expiration
or earlier termination of this Agreement.

                                       27

[*] Portions have been omitted pursuant to a confidential treatment request.
<PAGE>

               EXHIBIT C -- STANDARD LEGAL TERMS AND CONDITIONS
               ------------------------------------------------

I.  AOL NETWORK

Content.  ICP represents and warrants that all Content contained within the
Customized Site and Customized Programming and all Licensed Content (i) does and
will conform to AOL's applicable Terms of Service, the terms of this Agreement
and any other standard, written policy of AOL and any applicable AOL Property
(including without limitation AOL's kids policies to the extent applicable),
(ii) does not and will not infringe on or violate any copyright, trademark, U.S.
patent, rights of publicity, moral rights or any other third party right,
including without limitation, any music performance or other music related
rights, and (iii) does not and will not contain any Content which violates any
applicable law or regulation ((i), (ii) and (iii) collectively, the "Rules"). In
the event that AOL notifies ICP in writing that any such Content, as reasonably
determined by AOL, does not comply or adhere to the Rules, then ICP shall use
its best efforts to block access by AOL Members to such Content. In the event
that ICP cannot, through its commercially reasonable efforts, block access by
AOL Members to such Content in question, then ICP shall provide AOL prompt
written notice of such fact. AOL may then, at its option, either (i) restrict
access from the AOL Network to the Content in question using technology
available to AOL or (ii) in the event access cannot be restricted, direct ICP to
remove any such Content. ICP will cooperate with AOL's reasonable requests to
the extent AOL elects to implement any such access restrictions.

AOL Network Distribution.  The distribution, placements and/or promotions
described in this Agreement or otherwise provided to ICP by AOL shall be used by
ICP solely for its own benefit, will link to and promote solely the Licensed
Content within the Customized Site or Customized Programming expressly described
on Exhibit A and will not be resold, traded, exchanged, bartered, brokered or
otherwise offered or transferred to any third party or contain any branding
other than ICP's branding.  Further, the Content of all such distribution,
placements and promotions shall be subject to AOL's policies relating to
advertising and promotion, including those relating to AOL's exclusivity
commitments and other contractual preferences to third parties as set forth in
Section 4 and Section 5.

Changes to AOL Properties.  AOL reserves the right to redesign or modify the
organization, structure, "look and feel," navigation and other elements of the
AOLNetwork at any time, including without limitation, by adding or deleting
channels, subchannels and/or screens and/or by outsourcing to a third party the
programming responsibility for any channel, subchannel, screen or portion
thereof. If such redesign or modification substantially modifies the nature of
the distribution provided under this Agreement in a material adverse fashion, or
if AOL is otherwise unable to deliver any particular Promotion, AOL will work
with ICP in good faith to provide ICP, as its sole remedy, with comparable
distribution [*].

Member Page.  AOL will have no obligation with respect to the Content and
services available on or through any Member Page including, but not limited to,
any duty to review or monitor any such Content and services. AOL expressly
disclaims any liability to ICP for the Content and services contained in any
Member Page or any expense, claim, demand, costs, loss or damage arising out of
any use of the ICP-provided Content available from, without limitation, a
Community Center or the Customized Site. ICP agrees to release AOL and its
affiliates, including partners, directors, officers, employees and agents from
any and all claims, rights and recourses for such loss or damage.

Contests.  ICP shall ensure that any contest, sweepstakes or similar promotion
conducted or promoted through the Customized Site and/or Customized Programming
(a "Contest") complies with all applicable laws and regulations. ICP shall
provide AOL with (i) at least thirty (30) days prior written notice of any
Contest and (ii) upon AOL's request, an opinion from ICP's counsel confirming
that the Contest complies with all applicable federal, state and local laws and
regulations.

Disclaimers.  ICP agrees to include within the ICP Internet and Customized
Programming a disclaimer (the specific form and substance to be mutually agreed
upon by the Parties) indicating that all Content (including any products and
services) is provided solely by ICP and not AOL, and any transactions are solely
between ICP and AOL Members using or purchasing such Content and AOL is not
responsible for any loss, expense or damage arising out of the Licensed Content
or services provided through the Customized Site or Customized Programming
(e.g., "In no event shall AOL nor any of its agents, employees, representatives
or affiliates be in any respect legally liable to you or any third party in
connection with any information or services contained herein and AOL makes no
warranty or guaranty as to the accuracy, completeness, correctness, timeliness,
or usefulness of any of the information contained herein"). ICP shall not in any
manner state or imply that AOL recommends or endorses ICP or its Content.

Insurance.  At all times during the Term, ICP shall maintain an insurance policy
or policies reasonably satisfactory to AOL and adequate in amount to insure ICP
against all liability associated with the Licensed Content.  ICP shall include
AOL as a named insured party on such policy or policies.  ICP shall provide AOL
with a copy of such policy or policies within thirty (30) days after the
Effective Date, failing which, in addition to all other available remedies, AOL
shall be entitled to delay the launch of the Licensed Content on the AOL Network
(and reduce AOL's promotional and Impressions obligations proportionately).  ICP
shall promptly notify AOL of any material change in such policy or policies.

Rewards Programs.  ICP shall not offer, provide, implement or otherwise make
available on the Customized Site or Customized Programming any promotional
programs or plans that are intended to provide customers with third party
rewards or benefits in exchange for, or on account of, their past or continued
loyalty to, or patronage or purchase of, the products or services of ICP or any
third party (e.g., a promotional program similar to a "frequent flier" program),
unless such promotional program or plan is provided exclusively through AOL's
"AOL Rewards" program, accessible on the AOL Service at Keyword: "AOL Rewards"
or provided by ICP directly.

Navigation.  In cases where an AOL Member performs a search for ICP through any
search or navigational tool or mechanism that is accessible or available through
the AOL Network (e.g., promotions, Keyword Search Terms, navigation bars or any
other promotions or navigational tools), AOL shall have the right to direct such
AOL Member to the Customized Site, or any other Linked ICP Interactive Site
determined by AOL in its reasonable discretion.  ICP shall ensure that
navigation back to the AOL Network from the Customized Site (and from any other
Linked ICP Interactive Site linked to from the AOL Network), whether through a
particular pointer or link, the "back" button on an Internet browser, the
closing of an active window, or any other return mechanism, shall not be
interrupted by ICP through the use of any intermediate screen or other device
not specifically requested by the user, including without limitation through the
use of any html pop-up window or any other similar device.

AOL Look and Feel.  ICP acknowledges and agrees that AOL shall own all right,
title and interest in and to the AOL Look and Feel.  In addition, AOL shall
retain editorial control over the portions of the AOL pages and forms which
frame the Customized Site or Customized Programming (the "AOL Frames").  AOL
may, at its discretion, incorporate navigational icons, links and pointers or
other Content into such AOL Frames subject to Section 3.1.

Operations.  AOL shall be entitled to require reasonable changes to the
Customized Site and Customized Programming to the extent such site will, in
AOL's good faith judgment, adversely affect technical operations of the AOL
Network.

Classifieds and Auctions.  ICP shall not implement or promote any classifieds
listing features through Customized Programming or Customized Site without AOL's
prior written approval not to be unreasonably withheld.  Such approval may be
conditioned upon, among other things, ICP's conformance with any then-applicable
service-wide technical or other standards related to online classifieds. ICP
shall not conduct any merchandising through the Customized Site or Customized
Programming through auctions, or any method other than a direct sales format
without AOL's prior written consent, except for ICP's relationship with eBay.

Message Boards; Chat Rooms and Comparable Vehicles.  Any Content submitted by
ICP or its agents within the AOL Network message boards, chat rooms or any
comparable vehicles will be subject to the license grant relating to submissions
to "public areas" set forth in the AOL Terms of Service. ICP acknowledges that
it has no rights or interest in AOL Member submissions to message boards, chat
rooms or any other vehicles through which AOL Members may make submissions
within the AOL Network. ICP will refrain from editing, deleting or altering,
without AOL's prior approval, any opinion expressed or submission made by an AOL
Member within the Customized Site and Customized Programming except in cases
where ICP has a good faith belief that the Content in question violates an
applicable law, regulation, third party right or the applicable AOL Property's
Terms of Service.

Duty to Inform.  ICP shall promptly inform AOL of any information related to the
Customized Site, Customized Programming or the Licensed Content which could

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[*] Portions have been omitted pursuant to a confidential treatment request.

<PAGE>

reasonably lead to a claim, demand or liability of or against AOL and/or its
Affiliates by any third party.

Response to Questions/Comments; Customer Service.  ICP shall respond promptly
and professionally to questions, comments, complaints and other reasonable
requests regarding the Customized Site, Customized Programming or the Licensed
Content by AOL Members or on request by AOL, and shall cooperate and assist AOL
in promptly answering the same.  ICP shall have sole responsibility for customer
service (including, without limitation, order processing, billing, shipping,
etc.) and AOL shall have no responsibility with respect thereto.  ICP shall
comply with all applicable requirements of any federal, state or local consumer
protection or disclosure law.

Statements through AOL Network.  ICP shall not make, publish, or otherwise
communicate through the AOL Network any deleterious remarks concerning AOL or
its Affiliates, directors, officers, employees, or agents (including, without
limitation, AOL's business projects, business capabilities, performance of
duties and services, or financial position) which remarks are based on the
relationship established by this Agreement or information exchanged hereunder.
This section is not intended to limit good faith editorial statements made by
ICP based upon publicly available information, or information developed by ICP
independent of its relationship with AOL and its employees and agents.

Production Work.  In the event that ICP requests any AOL production assistance,
ICP shall work with AOL to develop detailed production plans for the requested
production assistance (the "Production Plan").  Following receipt of the final
Production Plan, AOL shall notify ICP of (i) AOL's availability to perform the
requested production work, (ii) the proposed fee or fee structure for the
requested production work and (iii) the estimated development schedule for such
work. To the extent the Parties reach agreement regarding implementation of
agreed-upon Production Plan, such agreement shall be reflected in a separate
work order signed by the Parties. All fees to be paid to AOL for any such
production work shall be paid in advance. To the extent ICP elects to retain a
third party provider to perform any such production work, work produced by such
third party provider must generally conform to AOL's production standards
available at Keyword "Styleguide." The specific production resources which AOL
allocates to any production work to be performed on behalf of ICP shall be as
determined by AOL in its sole discretion. With respect to any routine
production, maintenance or related services which AOL reasonably determines are
necessary for AOL to perform in order to support the proper functioning and
integration of the Promotions, Customized Programming and the Customized Site
("Routine Services"), ICP will pay the then-standard fees charged by AOL for
such Routine Services.

Production Tools.  AOL shall determine in its sole discretion, which of its
proprietary publishing tools (each a "Tool") shall be made available to ICP in
order to develop and implement the Licensed Content during the Term. ICP shall
be granted a nonexclusive license during the Term to use any such Tool, which
license shall be subject to: (i) ICP's compliance with all rules and regulations
relating to use of the Tools, as published from time to time by AOL, (ii) AOL's
right to withdraw or modify such license at any time, and (iii) ICP's express
recognition that AOL provides all Tools on an "as is" basis, without warranties
of any kind.

Training and Support.  AOL shall make available to ICP standard AOL training and
support programs necessary to produce any AOL areas hereunder. ICP can select
its training and support program from the options then offered by AOL. ICP shall
be responsible to pay the fees associated with its chosen training and support
package. In addition, ICP will pay travel and lodging costs associated with its
participation in any AOL training programs (including AOL's travel and lodging
costs when training is conducted at ICP's offices).

Keywords.  Any Keyword Search Terms to be directed to the Customized Site shall
be (i) subject to availability for use by ICP and (ii) limited to the
combination of the Keyword search modifier combined with a registered trademark
of ICP. AOL reserves the right to revoke at any time ICP's use of any Keyword
Search Terms which do not incorporate registered trademarks of ICP. ICP
acknowledges that its utilization of a Keyword Search Term will not create in
it, nor will it represent it has, any right, title or interest in or to such
Keyword Search Term, other than the right, title and interest ICP holds in ICP's
registered trademark independent of the Keyword Search Term. Without limiting
the generality of the foregoing, ICP will not: (a) attempt to register or
otherwise obtain trademark or copyright protection in the Keyword Search Term;
or (b) use the Keyword Search Term, except for the purposes expressly required
or permitted under this Agreement. This Section shall survive the completion,
expiration, termination or cancellation of this Agreement.

Accounts.  ICP shall be granted [*] per athlete, plus twenty (20) additional
accounts for production purposes, for the exclusive purpose of enabling ICP and
its agents to perform ICP's duties hereunder. The accounts shall be of the type
determined by AOL to be necessary for ICP to perform its duties hereunder. The
twenty (20) accounts granted for production purposes shall be free of charge,
but the [*] per athlete shall be subject to such monthly subscription charges as
AOL shall determine shall be applied to similarly-situated interactive service
providers (not to exceed monthly subscription charges generally available to the
public for a similar type of account). In any event, ICP shall be responsible
for the actions taken under or through its accounts, which actions are subject
to AOL's then-standard Terms of Service, and for any surcharges, including,
without limitation, all premium charges, transaction charges and any applicable
communication charges incurred by any such account. Upon the termination of this
Agreement, all accounts, related screen names and any associated usage credits
or similar rights shall automatically terminate. AOL shall have no liability for
loss of any data or content related to the proper termination of any account.

II.  TRADEMARKS

Trademark License.  In designing and implementing any marketing, advertising, or
other promotional materials (expressly excluding Press Releases) related to this
Agreement and/or referencing the other Party and/or its trade names, trademarks
and service marks (the "Promotional Materials") and subject to the other
provisions contained herein, ICP shall be entitled to use the following trade
names, trademarks and service marks of AOL: the "America Online" brand service,
"AOL" service/software and AOL's triangle logo and, in connection therewith, ICP
shall comply with the AOL styleguide available at keyword: "style guide"; and
AOL and its Affiliates shall be entitled to use the trade names, trademarks and
service marks of ICP (collectively, together with the AOL marks listed above,
the "Marks"); provided that each Party:  (i) does not create a unitary composite
mark involving a Mark of the other Party without the prior written approval of
such other Party and (ii) displays symbols and notices clearly and sufficiently
indicating the trademark status and ownership of the other Party's Marks in
accordance with applicable trademark law and practice. This Section shall
survive the completion, expiration, termination or cancellation of this
Agreement.

Rights.  Each Party acknowledges that its utilization of the other Party's Marks
will not create in it, nor will it represent it has, any right, title or
interest in or to such Marks other than the licenses expressly granted herein.
Each Party agrees not to do anything contesting or impairing the trademark
rights of the other Party.

Quality Standards.  Each Party agrees that the nature and quality of its
products and services supplied in connection with the other Party's Marks shall
conform to quality standards communicated in writing by the other Party for use
of its trademarks.  Each Party agrees to supply the other Party, upon request,
with a reasonable number of samples of any Materials publicly disseminated by
such Party which utilize the other Party's Marks.  Each Party shall comply with
all applicable laws, regulations and customs and obtain any required government
approvals pertaining to use of the other Party's Marks.

Promotional Materials.  Each Party will submit to the other Party, for its prior
written approval, which shall not be unreasonably withheld or delayed, any
Promotional Materials; provided, however, that after initial public announcement
of the business relationship between the Parties in accordance with the approval
and other requirements contained herein, either Party's subsequent factual
reference in Promotional Materials to the existence of a business relationship
between AOL and ICP, including, without limitation, the availability of the
Licensed Content through the AOL Network, or use of screen shots relating to the
distribution under this Agreement (so long as the AOL Network is clearly
identified as the source of such screen shots) for promotional purposes shall
not require the approval of the other Party. Once approved, the Promotional
Materials may be used by a Party and its affiliates for the purpose of promoting
the distribution of the Licensed Content through the AOL Network and reused for
such purpose until such approval is withdrawn with reasonable prior notice.  In
the event such approval is withdrawn, existing inventories of Promotional
Materials may be depleted.

Infringement Proceedings.  Each Party agrees to promptly notify the other Party
of any unauthorized use of the other Party's Marks of which it has actual
knowledge.  Each Party shall have the sole right and discretion to bring
proceedings alleging infringement of its Marks or unfair competition related
thereto; provided, however, that each Party agrees to provide the other Party,
at such other Party's expense, with its reasonable cooperation and assistance
with respect to any such infringement proceedings.

III.  REPRESENTATIONS AND WARRANTIES

Each Party represents and warrants to the other Party that: (i) such Party has
the full corporate right, power and authority to enter into this Agreement, to
grant the licenses granted hereunder and to perform the acts required of it
hereunder; (ii) the execution of this Agreement by such Party, and the
performance by such Party of

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<PAGE>

its obligations and duties hereunder, do not and will not violate any agreement
to which such Party is a party or by which it is otherwise bound; (iii) when
executed and delivered by such Party, this Agreement will constitute the legal,
valid and binding obligation of such Party, enforceable against such Party in
accordance with its terms; (iv) such Party's Promotional Materials will neither
infringe on any copyright, U.S. patent or any other third party right nor
violate any applicable law or regulation and (v) such Party acknowledges that
the other Party makes no representations, warranties or agreements related to
the subject matter hereof which are not expressly provided for in this
Agreement.

IV.  CONFIDENTIALITY

Each Party acknowledges that Confidential Information may be disclosed to the
other Party during the course of this Agreement.  Each Party agrees that it will
take reasonable steps, at least substantially equivalent to the steps it takes
to protect its own proprietary information, during the term of this Agreement,
and for a period of three years following expiration or termination of this
Agreement, to prevent the disclosure of Confidential Information of the other
Party, other than to its employees, or to its other agents who must have access
to such Confidential Information for such Party to perform its obligations
hereunder, who will each agree to comply with this section.  Notwithstanding the
foregoing, either Party may issue a press release or other disclosure containing
Confidential Information without the consent of the other Party, to the extent
such disclosure is required by law, rule, regulation or government or court
order or as reasonably advised by legal counsel.  In such event, the disclosing
Party will provide at least five (5) business days prior written notice of such
proposed disclosure to the other Party.  Further, in the event such disclosure
is required of either Party under the laws, rules or regulations of the
Securities and Exchange Commission or any other applicable governing body, such
Party will (i) redact mutually agreed-upon portions of this Agreement to the
fullest extent permitted under applicable laws, rules and regulations and (ii)
submit a request to such governing body that such portions and other provisions
of this Agreement receive confidential treatment under the laws, rules and
regulations of the Securities and Exchange Commission or otherwise be held in
the strictest confidence to the fullest extent permitted under the laws, rules
or regulations of any other applicable governing body.

V.  RELATIONSHIP WITH AOL MEMBERS

Solicitation of Subscribers.  (a)  During the term of this Agreement and for a
two year period thereafter, ICP will not use the AOL Network (including, without
limitation, the e-mail network contained therein) to solicit AOL Members on
behalf of another Interactive Service.  More generally, ICP will not send
unsolicited, commercial e-mail (i.e., "spam") or other online communications
through or into AOL's products or services, absent a Prior Business
Relationship. For purposes of this Agreement, a "Prior Business Relationship"
will mean that the AOL Member to whom commercial e-mail or other online
communication is being sent has voluntarily either (i) engaged in a transaction
with ICP or (ii) provided information to ICP through a contest, registration, or
other communication, which included clear notice to the AOL Member that the
information provided could result in commercial e-mail or other online
communications being sent to that AOL Member by ICP or its agents.  Any
commercial e-mail or other online communications to AOL Members which are
otherwise permitted hereunder will (x) include a prominent and easy means to
"opt-out" of receiving any future commercial e-mail communications from ICP and
(y) shall also be subject to AOL's then-standard restrictions on distribution of
bulk e-mail (e.g., related to the time and manner in which such e-mail can be
distributed through or into the AOL product or service in question).

(b) ICP shall ensure that its collection, use and disclosure of information
obtained from AOL Members under this Agreement ("Member Information") complies
with (i) all applicable laws and regulations and (ii) AOL's standard privacy
policies, available on the AOL Service at the keyword term "Privacy" (or, in the
case of the Customized Site, ICP's standard privacy policies so long as such
policies are prominently published on the site and provide adequate notice,
disclosure and choice to users regarding ICP's collection, use and disclosure of
user information).  ICP will not disclose Member Information collected hereunder
to any third party in a manner that identifies AOL Members as end users of an
AOL product or service or use Member Information collected under this Agreement
to market another Interactive Service.

Email Newsletters.  Any email newsletters sent to AOL Members by ICP or its
agents shall (i) be subject to AOL's policies on use of the email functionality,
including but not limited to AOL's policy on unsolicited bulk email, (ii) be
sent only to AOL Members requesting to receive such newsletters,  (iii) not
contain Content which violates AOL's Terms of Service, and (iv) not contain any
advertisements, marketing or promotion for any other Interactive Service.

AOL Member Communications.  To the extent ICP is otherwise permitted to send
communications to AOL Members (in accordance with the other requirements
contained herein): in any such communications to AOL Members on or off the
Customized Site (including, without limitation, e-mail solicitations), ICP will
limit the subject matter of such communications to those categories of products,
services and/or content that are specifically contemplated by this Agreement and
will not encourage AOL Members to take any action inconsistent with the scope
and purpose of this Agreement, including without limitation, the following
actions: (i) using an Interactive Site other than the Customized Site for the
purchase of Products, (ii) using Content other than the Licensed Content; (iii)
bookmarking of Interactive Sites; or (iv) changing the default home page on the
AOL browser.  Additionally, with respect to such AOL Member communications, in
the event that ICP encourages an AOL Purchaser to purchase products through such
communications, ICP shall ensure that (a) the AOL Network is expressly promoted
as the primary means through which the AOL Purchaser can access the Customized
Site (including without limitation by stating the applicable Keyword Search Term
and including direct links to specific offers within the Customized Site) and
(b) any link to the Customized Site will link to a page which indicates to the
AOL  that such user is in a site which is affiliated with the AOL Network.

VI.  TREATMENT OF CLAIMS

Liability.  UNDER NO CIRCUMSTANCES SHALL EITHER PARTY BE LIABLE TO THE OTHER
PARTY FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES
(EVEN IF THAT PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES),
ARISING FROM BREACH OF THIS AGREEMENT, THE USE OF OR INABILITY TO USE THE AOL
NETWORK OR ANY OTHER PROVISION OF THIS AGREEMENT, SUCH AS, BUT NOT LIMITED TO,
LOSS OF REVENUE OR ANTICIPATED PROFITS OR LOST BUSINESS (COLLECTIVELY,
"DISCLAIMED DAMAGES"); PROVIDED THAT EACH PARTY SHALL REMAIN LIABLE TO THE OTHER
PARTY TO THE EXTENT ANY DISCLAIMED DAMAGES ARE CLAIMED BY A THIRD PARTY AND ARE
SUBJECT TO INDEMNIFICATION BELOW.  EXCEPT AS PROVIDED BELOW IN THE "INDEMNITY"
SECTION, NEITHER PARTY SHALL BE LIABLE TO THE OTHER PARTY FOR MORE THAN THE
AGGREGATE AMOUNTS PAYABLE HEREUNDER IN THE YEAR IN WHICH THE EVENT GIVING RISE
TO SUCH LIABILITY OCCURRED; PROVIDED THAT EACH PARTY SHALL REMAIN LIABLE FOR THE
AGGREGATE AMOUNT OF ANY PAYMENT OBLIGATIONS OWED TO THE OTHER PARTY UNDER THE
PROVISIONS OF THIS AGREEMENT.

No Additional Warranties.  EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT,
NEITHER PARTY MAKES, AND EACH PARTY HEREBY SPECIFICALLY DISCLAIMS, ANY
REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE AOL NETWORK,
THE AOL TOOLS, OR ANY AOL PUBLISHING TOOLS, INCLUDING ANY IMPLIED WARRANTY OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE AND IMPLIED WARRANTIES
ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE.  WITHOUT LIMITING THE
GENERALITY OF THE FOREGOING, AOL SPECIFICALLY DISCLAIMS ANY WARRANTY REGARDING
THE PROFITABILITY OF AOL NETWORK OR THE CUSTOMIZED SITE.

Indemnity.  Each Party will defend, indemnify, save and hold harmless the other
Party and the officers, directors, agents, affiliates, distributors, franchisees
and employees of the other Party from any and all third party claims, demands,
liabilities, costs or expenses, including reasonable attorneys' fees
("Liabilities"), resulting from the indemnifying Party's material breach or
alleged breach of any duty, representation, or warranty of this Agreement.  In
addition, ICP will defend, indemnify, save and hold harmless AOL and AOL's
officers, directors, agents, affiliates, distributors, franchisees and employees
from any and all Liabilities arising out of or in any way related to the
Licensed Content.

If a Party entitled to indemnification hereunder (the "Indemnified Party")
becomes aware of any matter it believes is indemnifiable hereunder involving any
claim, action, suit, investigation, arbitration or other proceeding against the
Indemnified Party by any third party (each an "Action"), the Indemnified Party
shall give the other Party (the "Indemnifying Party") prompt written notice of
such Action.  Such notice shall (i) provide the basis on which indemnification
is being asserted and (ii) be accompanied by copies of all relevant pleadings,
demands, and other papers related to the Action and in the possession of the
Indemnified Party.  The Indemnifying Party shall have a period of ten (10) days
after delivery of such notice to respond.  If the Indemnifying Party elects to
defend the Action or does not respond within the requisite ten (10) day period,
the Indemnifying Party shall be obligated to defend the Action, at its own
expense, and by counsel reasonably satisfactory to the Indemnified Party.  The
Indemnified Party shall cooperate, at the expense of the Indemnifying Party,
with the Indemnifying Party and its counsel in the defense and the Indemnified
Party shall have the right to participate fully, at its

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<PAGE>

own expense, in the defense of such Action. If the Indemnifying Party responds
within the required ten (10) day period and elects not to defend such Action,
the Indemnified Party shall be free, without prejudice to any of the Indemnified
Party's rights hereunder, to compromise or defend (and control the defense of)
such Action. In such case, the Indemnifying Party shall cooperate, at its own
expense, with the Indemnified Party and its counsel in the defense against such
Action and the Indemnifying Party shall have the right to participate fully, at
its own expense, in the defense of such Action. Any compromise or settlement of
an Action shall require the prior written consent of both Parties hereunder,
such consent not to be unreasonably withheld or delayed.

Acknowledgment.  AOL AND ICP EACH ACKNOWLEDGES THAT THE PROVISIONS OF THIS
AGREEMENT WERE NEGOTIATED TO REFLECT AN INFORMED, VOLUNTARY ALLOCATION BETWEEN
THEM OF ALL RISKS (BOTH KNOWN AND UNKNOWN) ASSOCIATED WITH THE TRANSACTIONS
CONTEMPLATED HEREUNDER.  THE LIMITATIONS AND DISCLAIMERS RELATED TO WARRANTIES
AND LIABILITY CONTAINED IN THIS AGREEMENT ARE INTENDED TO LIMIT THE
CIRCUMSTANCES AND EXTENT OF LIABILITY.  THE PROVISIONS OF THIS SECTION VI SHALL
BE ENFORCEABLE INDEPENDENT OF AND SEVERABLE FROM ANY OTHER ENFORCEABLE OR
UNENFORCEABLE PROVISION OF THIS AGREEMENT.

VII.  ARBITRATION

(a)  The Parties shall act in good faith and use commercially reasonable efforts
to promptly resolve any claim, dispute, claim, controversy or disagreement (each
a "Dispute") between the Parties or any of their respective subsidiaries,
affiliates, successors and assigns under or related to this Agreement or any
document executed pursuant to this Agreement or any of the transactions
contemplated hereby. If the Parties cannot resolve the Dispute within such
timeframe, the Dispute shall be submitted to the Management Committee for
resolution.  For ten (10) days after the Dispute was submitted to the Management
Committee, the Management Committee shall have the exclusive right to resolve
such Dispute; provided further that the Management Committee shall have the
final and exclusive right to resolve Disputes arising from any provision of this
Agreement which expressly or implicitly provides for the Parties to reach mutual
agreement as to certain terms.  If the Management Committee is unable to
amicably resolve the Dispute during the ten (10) day period, then the Management
Committee will consider in good faith the possibility of retaining a third party
mediator to facilitate resolution of the Dispute.  In the event the Management
Committee elects not to retain a mediator, the Dispute will be subject to the
resolution mechanisms described below.  "Management Committee" shall mean a
committee made up of a senior executive from each of the Parties for the purpose
of resolving Disputes under this Section and generally overseeing the
relationship between the Parties contemplated by this Agreement.  Neither Party
shall seek, nor shall be entitled to seek,  binding outside resolution of the
Dispute unless and until the Parties have been unable to amicably resolve the
dispute as set forth in this paragraph (a) and then, only in compliance with the
procedures set forth in this Section.

(b)  Except for Disputes relating to issues of (i) proprietary rights, including
but not limited to intellectual property and confidentiality, and (ii) any
provision of this Agreement which expressly or implicitly provides for the
Parties to reach mutual agreement as to certain terms (which shall be resolved
by the Parties solely and exclusively through amicable resolution as set forth
in paragraph (a), any Dispute not resolved by amicable resolution as set forth
in paragraph (a) shall be governed exclusively and finally by arbitration.  Such
arbitration shall be conducted by the American Arbitration Association ("AAA")
in Washington, D.C. and shall be initiated and conducted in accordance with the
Commercial Arbitration Rules ("Commercial Rules") of the AAA, including the AAA
Supplementary Procedures for Large Complex Commercial Disputes ("Complex
Procedures"), as such rules shall be in effect on the date of delivery of a
demand for arbitration ("Demand"), except to the extent that such rules are
inconsistent with the provisions set forth herein.  Notwithstanding the
foregoing, the Parties may agree in good faith that the Complex Procedures shall
not apply in order to promote the efficient arbitration of Disputes where the
nature of the Dispute, including without limitation the amount in controversy,
does not justify the application of such procedures.

(c)  The arbitration panel shall consist of three arbitrators. Each Party shall
name an arbitrator within ten (10) days after the delivery of the Demand. The
two arbitrators named by the Parties may have prior relationships with the
naming Party, which in a judicial setting would be considered a conflict of
interest. The third arbitrator, selected by the first two, shall be a neutral
participant, with no prior working relationship with either Party. If the two
arbitrators are unable to select a third arbitrator within ten (10) days, a
third neutral arbitrator will be appointed by the AAA from the panel of
commercial arbitrators of any of the AAA Large and Complex Resolution Programs.
If a vacancy in the arbitration panel occurs after the hearings have commenced,
the remaining arbitrator or arbitrators may not continue with the hearing and
determination of the controversy, unless the Parties agree otherwise.

(d)  The Federal Arbitration Act, 9 U.S.C. Secs. 1-16, and not state law, shall
govern the arbitrability of all Disputes.  The arbitrators shall allow such
discovery as is appropriate to the purposes of arbitration in accomplishing a
fair, speedy and cost-effective resolution of the Disputes. The arbitrators
shall reference the Federal Rules of Civil Procedure then in effect in setting
the scope and timing of discovery. The Federal Rules of Evidence shall apply in
toto. The arbitrators may enter a default decision against any Party who fails
to participate in the arbitration proceedings.

(e)  The arbitrators shall have the authority to award compensatory damages
only. Any award by the arbitrators shall be accompanied by a written opinion
setting forth the findings of fact and conclusions of law relied upon in
reaching the decision.  The award rendered by the arbitrators shall be final,
binding and non-appealable, and judgment upon such award may be entered by any
court of competent jurisdiction.  The Parties agree that the existence, conduct
and content of any arbitration shall be kept confidential and no Party shall
disclose to any person any information about such arbitration, except as may be
required by law or by any governmental authority or for financial reporting
purposes in each Party's financial statements.

(f)  Each Party shall pay the fees of its own attorneys, expenses of witnesses
and all other expenses and costs in connection with the presentation of such
Party's case (collectively, "Attorneys' Fees").  The remaining costs of the
arbitration, including without limitation, fees of the arbitrators, costs of
records or transcripts and administrative fees (collectively, "Arbitration
Costs") shall be born equally by the parties.  Notwithstanding the foregoing,
the arbitrators may modify the allocation of Arbitration Costs and award
Attorneys' Fees in those cases where fairness dictates a different allocation of
Arbitration Costs between the Parties and an award of Attorneys' Fees to the
prevailing Party as determined by the arbitrators.

(g)  Any Dispute that is not subject to final resolution by the Management
Committee or to arbitration under this Section or law (collectively, "Non-
Arbitration Claims") shall be brought in a court of competent jurisdiction in
the Commonwealth of  Virginia.  Each Party irrevocably consents to the exclusive
jurisdiction of the courts of the Commonwealth of Virginia and the federal
courts situated in the Commonwealth of Virginia, over any and all Non-
Arbitration Claims and any and all actions to enforce such claims or to recover
damages or other relief in connection with such claims or to enforce a judgment
rendered in an arbitration proceeding.

VIII.  MISCELLANEOUS

Auditing Rights.  Each Party shall maintain complete, clear and accurate records
of all expenses, revenues, fees, transactions and related documentation
(including agreements) in connection with the performance of this Agreement
("Records").  All such Records shall be maintained for a minimum of five (5)
years following termination of this Agreement.  For the sole purpose of ensuring
compliance with this Agreement, AOL shall have the right, at its expense, to
conduct a reasonable and necessary copying and inspection of portions of the
Records of ICP that are directly related to amounts payable to AOL pursuant to
this Agreement, which right may, at AOL's option, be exercised by [*] an
independent certified public accounting firm to conduct such inspection. For the
sole purpose of ensuring compliance with this Agreement, ICP shall have the
right, at its expense, to direct an independent certified public accounting firm
subject to strict confidentiality restrictions to conduct a reasonable and
necessary copying and inspection of portions of the Records of AOL that are
directly related to amounts payable to ICP pursuant to this Agreement. Any such
audit may be conducted after twenty (20) business days prior written notice,
subject to the following. Such audits shall not be made more frequently than
once every twelve months. No such audit of AOL shall occur during the period
beginning on June 1 and ending October 1. In lieu of providing access to its
Records as described above, AOL shall be entitled to provide ICP with a report
from an independent certified public accounting firm confirming the information
to be derived from such Records.

Excuse.  Neither Party shall be liable for, or be considered in breach of or
default under this Agreement on account of, any delay or failure to perform as
required by this Agreement as a result of any causes or conditions which are
beyond such Party's reasonable control and which such Party is unable to
overcome by the exercise of reasonable diligence.

Independent Contractors.  The Parties to this Agreement are independent
contractors.  Neither Party is an agent, representative or partner of the other
Party.  Neither Party shall have any right, power or authority to enter into any
agreement for or on behalf of, or incur any obligation or liability of, or to
otherwise bind, the other Party.  This Agreement shall not be interpreted or
construed to create an

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[*] Portions have been omitted pursuant to a confidential treatment request.
<PAGE>

association, agency, joint venture or partnership between the Parties or to
impose any liability attributable to such a relationship upon either Party.

Notice.  Any notice, approval, request, authorization, direction or other
communication under this Agreement will be given in writing and will be deemed
to have been delivered and given for all purposes (i) on the delivery date if
delivered by electronic mail on the AOL Network (to screenname
"AOLNotice@aol.com" in the case of AOL) or by confirmed facsimile; (ii) on the
delivery date if delivered personally to the Party to whom the same is directed;
(iii) one business day after deposit with a commercial overnight carrier, with
written verification of receipt; or (iv) five business days after the mailing
date, whether or not actually received, if sent by U.S. mail, return receipt
requested, postage and charges prepaid, or any other means of rapid mail
delivery for which a receipt is available.  In the case of AOL, such notice will
be provided to both the Senior Vice President for Business Affairs (fax no. 703-
265-1206) and the Deputy General Counsel (fax no. 703-265-1105), each at the
address of AOL set forth in the first paragraph of this Agreement.  In the case
of ICP, except as otherwise specified herein, the notice address shall be the
address for ICP set forth in the first paragraph of this Agreement, with the
other relevant notice information, including the recipient for notice and, as
applicable, such recipient's fax number or AOL e-mail address, to be as
reasonably identified by AOL.

No Waiver.  The failure of either Party to insist upon or enforce strict
performance by the other Party of any provision of this Agreement or to exercise
any right under this Agreement shall not be construed as a waiver or
relinquishment to any extent of such Party's right to assert or rely upon any
such provision or right in that or any other instance; rather, the same shall be
and remain in full force and effect.

Return of Information.  Upon the expiration or termination of this Agreement,
each Party shall, upon the written request of the other Party, return or destroy
(at the option of the Party receiving the request) all confidential information,
documents, manuals and other materials specified by the other Party.

Survival.  Sections IV, V, VI, VII and VIII of this Exhibit C, shall survive the
completion, expiration, termination or cancellation of this Agreement.  In
addition, all payment terms of this Agreement and any provision that expressly
states that it shall survive or which, by its nature, must survive the
completion, expiration, termination or cancellation of this Agreement, shall
survive the completion, expiration, termination or cancellation of this
Agreement.

Entire Agreement.  This Agreement sets forth the entire agreement and supersedes
any and all prior agreements of the Parties with respect to the transactions set
forth herein.  Neither Party shall be bound by, and each Party specifically
objects to, any term, condition or other provision which is different from or in
addition to the provisions of this Agreement (whether or not it would materially
alter this Agreement) and which is proffered by the other Party in any
correspondence or other document, unless the Party to be bound thereby
specifically agrees to such provision in writing.

Amendment.  No change, amendment or modification of any provision of this
Agreement shall be valid unless set forth in a written instrument signed by the
Party subject to enforcement of such amendment.

Further Assurances.  Each Party shall take such action (including, but not
limited to, the execution, acknowledgment and delivery of documents) as may
reasonably be requested by the other Party for the implementation or continuing
performance of this Agreement.

Assignment.  ICP shall not assign this Agreement or any right, interest or
benefit under this Agreement without the prior written consent of AOL.
Assumption of this Agreement by any successor to ICP (including, without
limitation, by way of merger, consolidation or sale of all or substantially all
of ICP's stock or assets) shall be subject to AOL's prior written approval.
Notwithstanding the foregoing, if AOL's prior written approval for an assumption
is not obtained by ICP in connection with [*], AOL shall have, [*], the right
to terminate this Agreement. Further, in the event of any Change of Control of
ICP or other transaction resulting in control of ICP by an Interactive Service
or an entity that controls, is controlled by or is under common control with an
Interactive Service, AOL shall have, [*], the right to terminate this Agreement
upon written notice to ICP. Subject to the foregoing, this Agreement shall be
fully binding upon, inure to the benefit of and be enforceable by the Parties
hereto and their respective successors and assigns. [*] shall mean a merger,
consolidation, or sale of all or substantially all of the [*], of ICP provided
that (a) the entity assuming this Agreement has adequate capacity (including
financial capacity) to fully perform hereunder, and (b) such assumption shall
not be deemed to release ICP from liability hereunder.

Subcontractors.  To the extent ICP desires to utilize consultants or
subcontractors to perform a material portion of its obligations under this
Agreement, utilization of such consultants and/or subcontractors shall be
subject to AOL's prior written approval and ICP shall provide AOL with direct
contact information for the employees of such consultants and/or subcontractors
who are responsible for performing such obligations, which employees shall be
available during business hours for consultation with AOL. ICP shall be
responsible for ensuring that all consultants and subcontractors comply with
this Agreement and ICP shall be liable for any breaches of this Agreement caused
by any consultant or subcontractor.

Construction; Severability.  In the event that any provision of this Agreement
conflicts with the law under which this Agreement is to be construed or if any
such provision is held invalid by a court with jurisdiction over the Parties to
this Agreement, (i) such provision shall be deemed to be restated to reflect as
nearly as possible the original intentions of the Parties in accordance with
applicable law, and (ii) the remaining terms, provisions, covenants and
restrictions of this Agreement shall remain in full force and effect.

Remedies.  Except where otherwise specified, the rights and remedies granted to
a Party under this Agreement are cumulative and in addition to, and not in lieu
of, any other rights or remedies which the Party may possess at law or in
equity.

Applicable Law.  This Agreement shall be interpreted, construed and enforced in
all respects in accordance with the laws of the Commonwealth of Virginia except
for its conflicts of laws principles.

Export Controls.  Both parties shall adhere to all applicable laws, regulations
and rules relating to the export of technical data and shall not export or re-
export any technical data, any products received from the other Party or the
direct product of such technical data to any proscribed country listed in such
applicable laws, regulations and rules unless properly authorized.

Headings.  The captions and headings used in this Agreement are inserted for
convenience only and shall not affect the meaning or interpretation of this
Agreement.

Counterparts.  This Agreement may be executed in counterparts, each of which
shall be deemed an original and all of which together shall constitute one and
the same document.  Signatures sent by facsimile shall be deemed original
signatures.

                                       32

* Portions have been omitted pursuant to a confidential treatment request.
<PAGE>

                                   EXHIBIT D
                                   ---------

                          [Intentionally Left Blank]

                                       33
<PAGE>

                                   EXHIBIT E
                                   ---------

                         TECHNICAL OPERATING STANDARDS
                         -----------------------------

1.   Customized Site Infrastructure.  ICP will be responsible for all
     communications, hosting and connectivity costs and expenses associated with
     the Customized Site. ICP will provide all hardware, software,
     telecommunications lines and other infrastructure necessary to meet traffic
     demands on the Customized Site from the AOL Network. ICP will design and
     implement the network between the AOL Service and Customized Site such that
     (i) no single component failure will have a materially adverse impact on
     AOL Members seeking to reach the Customized Site from the AOL Network and
     (ii) no single line under material control by ICP will run at more than 70%
     average utilization for a 5-minute peak in a daily period. In this regard,
     ICP will provide AOL, upon request, with a detailed network diagram
     regarding the architecture and network infrastructure supporting the
     Customized Site. In the event that ICP elects to create a custom version of
     the Customized Site in order to comply with the terms of this Agreement,
     ICP will bear responsibility for all aspects of the implementation,
     management and cost of such customized site.

2.   Optimization; Speed.  ICP will use commercially reasonable efforts to
     ensure that: (a) the functionality and features within the Customized Site
     are optimized for the client software then in use by AOL Members; and (b)
     the Customized Site is designed and populated in a manner that minimizes
     delays when AOL Members attempt to access such site. At a minimum, ICP will
     ensure that the Customized Site's data transfers initiate within fewer than
     fifteen (15) seconds on average. Prior to commercial launch of any material
     promotions described herein, ICP will permit AOL to conduct performance and
     load testing of the Customized Site (in person or through remote
     communications), with such commercial launch not to commence until such
     time as AOL is reasonably satisfied with the results of any such testing.

3.   User Interface.  ICP will maintain a graphical user interface within the
     Customized Site that is competitive in all material respects with
     interfaces of other similar sites based on similar form technology. AOL
     reserves the right to review and approve the user interface and site design
     prior to launch of the Promotions and to conduct focus group testing to
     assess compliance with respect to such consultation and with respect to
     ICP's compliance with the preceding sentence.

4.   Technical Problems.  ICP agrees to use commercially reasonable efforts to
     address material technical problems (over which ICP exercises control)
     affecting use by AOL Members of the Customized Site (an "ICP Technical
     Problem") promptly following notice thereof. In the event that ICP is
     unable to promptly resolve an ICP Technical Problem following notice
     thereof from AOL (including, without limitation, infrastructure
     deficiencies producing user delays), AOL will have the right to regulate
     the promotions it provides to ICP hereunder until such time as ICP corrects
     the ICP Technical Problem at issue.

5.   Monitoring.  ICP will ensure that the performance and availability of the
     Customized Site is monitored on a continuous (24 X 7) basis. ICP will
     provide AOL with contact information (including e-mail, phone, pager and
     fax information, as applicable, for both during and after business hours)
     for ICP's principal business and technical representatives, for use in
     cases when issues or problems arise with respect to the Customized Site.

6.   Telecommunications.  Where applicable the ICP will utilize encryption
     methodology to secure data communications between the Parties' data
     centers. The network between the Parties will be configured such that no
     single component failure will significantly impact AOL Users. The network
     will be sized such that no single line over which the ICP has material
     control runs at more than 70% average utilization for a 5-minute peak in a
     daily period.

7.   Security.  ICP will utilize Internet standard encryption technologies
     (e.g., Secure Socket Layer - SSL) to provide a secure environment for
     conducting transactions and/or transferring private member information
     (e.g. credit card numbers, banking/financial information, and member
     address information) to and from the Customized Site. ICP will facilitate
     periodic reviews of the Customized Site by AOL in order to evaluate the
     security risks of such site. ICP will promptly remedy any security risks or
     breaches of security as may be identified by AOL's Operations Security
     team.

8.   Technical Performance.

     i.   ICP will design the Customized Site to support the AOL-Client embedded
          versions of the Microsoft Internet Explorer 3.XX and 4.XX browsers
          (Windows and Macintosh), the Netscape Browser 4.XX and make
          commercially reasonable efforts to support all other AOL browsers
          listed at: "http://webmaster.info.aol.com."

     ii.  To the extent ICP creates customized pages on the Customized Site for
          AOL Members, ICP develop and employ a methodology to detect AOL
          Members (e.g., examine the HTTP User-Agent field in order to identify
          the "AOL Member-Agents" listed at: http://webmaster. info.aol.com and
          referenced under the heading "Browser Detection."

     iii. ICP will periodically review the technical information made available
          by AOL at http://webmaster.info.aol.com.

     iv.  ICP will design its site to support HTTP 1.0 or later protocol as
          defined in RFC 1945 and to adhere to AOL's parameters for refreshing
          or preventing the caching of information in AOL's proxy system as
          outlined in the document provided at the following URL:
          http://webmaster.info.aol.com. ICP is responsible for the manipulation
          of these parameters in web based objects so as allow them to be cached
          or not cached as outlined in RFC 1945.

     v.   Prior to releasing material, new functionality or features through the
          Customized Site ("New Functionality"), ICP will use commercially
          reasonable efforts to either (i) test the New Functionality to confirm
          its compatibility with AOL Service client software and (ii) provide
          AOL with written notice of the New Functionality so that AOL can
          perform tests of the New Functionality to confirm its compatibility
          with the AOL Service client software. Should any new material, new
          functionality or features through the Customized Site be released
          without notification to AOL, AOL will not be responsible for any
          adverse member experience until such time that compatibility tests can
          be performed and the new material, functionality or features qualified
          for the AOL Service.

                                       34
<PAGE>

9.   AOL Internet Services Partner Support.  AOL will provide ICP with access to
     the standard online resources, standards and guidelines documentation,
     technical phone support, monitoring and after-hours assistance that AOL
     makes generally available to similarly situated web-based partners. AOL
     support will not, in any case, be involved with content creation on behalf
     of ICP or support for any technologies, databases, software or other
     applications which are not supported by AOL or are related to any ICP area
     other than the Customized Site. Support to be provided by AOL is contingent
     on ICP providing to AOL demo account information (where applicable), a
     detailed description of the Customized Site's software, hardware and
     network architecture and access to the Customized Site for purposes of such
     performance and the coordination load testing as AOL elects to conduct.

10.  Customized Programming.  The terms and conditions of this Exhibit
     applicable to the Customized Site shall apply equally to any Customized
     Programming that is (a) programmed in HTML or (b) web-based.

                                       35
<PAGE>

                                   EXHIBIT G
                                   ---------

                              KEYWORD GUIDELINES
                              ------------------

GRAPHIC: PRINT/TV/"OUT OF HOME"
 .  Required treatment:  (AOL Triangle appears) America Online Keyword: Athletes
   Direct
                                      or

   America Online Keyword: Athletes Direct

 .  "America Online" must be spelled out

 .  Capitalization - listing shall appear in initial caps only
     Note: K of Keyword must always be capitalized
 .  Font, Font style and Size must all be consistent
 .  Listing size must be of equal prominence to that of any/all other URLs
   featured but shall, in any event, be at least10 point font and comprise at
   least five percent (5%) of the live area of any print or out of home
   promotion and at least 75 scan lines in any television advertisement

AUDIO: TV/RADIO
 .  "America Online Keyword" must be announced entirely

   Example voiceover would read:
    "For more information, please visit America Online Keyword: Athletes Direct"

                             Logo Usage Guidelines

Not Allowed
>  No color gradients
>  No "filled" icons (must be solid)
>  No different colors for triangle and the copy (must be all the same color)
>  No words/copy on top of the logo or triangle
>  No script writing of "America Online" used alone without triangle
>  No adaptations of the icon or logo (i.e., don't turn it into a mountain or
   Xmas tree)
>  No America Online or AOL in all lower case letters (either use initial caps.
   or all caps.)
>  No turning logo on its side, upside down, etc.
>  No changing the proportion of the logo
>  No "deforming" the logo (stretching it out or making it "skinny")
>  No giving the logo structural dimension or "blurring" the logo
>  No reconfiguring the elements logo (i.e., don't put "America" on the left of
   the triangle & "Online" on the right)

                              Registration marks
>  Must have small registration marks ((R)) at the right-hand tip of the
   triangle and at the tip of the "e" in "Online"

Approved Colors:
----------------
>  black
>  (reversed-out) white
>  PMS 534 blue (NOTE: this is AOL's corporate color)
>  PMS 286 blue
>  Reflex blue
>  PMS 123 yellow
>  PMS 2617 purple
   NOTE: the entire logo (triangle and type) must always be 100% of the same
   color

                                       36<PAGE>

                                                                   EXHIBIT 10.20

                            BROADBAND SPORTS, INC.
                              STRATEGIC AGREEMENT

     This Strategic Agreement (this "Agreement") is made and entered into as of
April 12, 2000 (the "Effective Date"), by and between DIRECTV Enterprises, Inc.,
a Delaware corporation ("Enterprises") and DIRECTV, Inc., a California
corporation and a wholly-owned subsidiary of Enterprises ("DTV"), on the one
hand, and Broadband Sports, Inc., a Delaware corporation ("BBS"), on the other
hand.  Enterprises and DTV are sometime referred to herein collectively as
"DIRECTV".  Enterprises, DTV and BBS shall each constitute a "Party" under this
Agreement and shall collectively constitute the "Parties" under this Agreement.

                                   RECITALS

     WHEREAS, DIRECTV has established a direct broadcast satellite ("DBS")
service-based multi-channel distribution system in the USA currently known as
"DIRECTV";

     WHEREAS, BBS is a leading provider of content to sports enthusiasts;

     WHEREAS, BBS and DIRECTV desire to enter into this Agreement to set forth
the terms upon which the Parties may engage in investment, programming and
advertising/promotional opportunities;

     NOW, THEREFORE, in consideration of the mutual covenants and promises
contained herein and for other good and valuable consideration, the receipt and
adequacy of which are hereby acknowledged, BBS and DIRECTV agree as set forth
herein:

1.   DEFINITIONS:
     -----------

     The following terms and variations thereof, as used herein, shall have the
meanings listed below.  Terms not defined in this Section shall have the
meanings ascribed to them elsewhere in the Agreement.

     "Affiliated Company":  With respect to any Person, another Person
     controlled by, under common control with or controlling (i.e., the power to
     direct affairs by reason of ownership of voting stock, by contract or
     otherwise) such Person.

     "Ancillary Equity Agreements":  The following additional agreements
     (individually or collectively, as the context so indicates): (a) the Stock
     Purchase Agreement in the form attached hereto as Exhibit "A" and
     incorporated herein by this reference; (b) the Warrant Agreement in the
     form attached hereto as Exhibit "B" and incorporated herein by this
     reference; and (c) the Investor Rights Agreement in the form attached
     hereto as Exhibit "C" and incorporated herein by this reference.

     "BBS Properties": Internet web sites on the World Wide Web that are owned,
     managed, maintained or otherwise controlled by BBS or its agents from time
     to time.  As of the Effective Date, the BBS Properties includes
     AthletesDirect, College Sports Xchange, Pro Sports Xchange, RotoNewsDirect,
     SportsAuthenticsDirect and SportsWritersDirect.

     "Common Stock":  The shares of the common stock of BBS, $.001 par value per
     share.
<PAGE>

     "Competing Multi-Channel System":  Any multi-channel television
     distribution system, including without limitation any multi-channel cable
     or satellite-delivered television distribution system, operated wholly or
     predominantly in the USA, other than the DTV System. By way of example (but
     not limitation), a Competing Multi-Channel System would include, for
     example, the Dish Network and Time Warner Cable, but would not include, for
     example,

     "DTV Programming Services":  Any programming service, whether owned or
     operated by DTV or by a third Person, distributed over the DTV System to
     DTV Subscribers.

     "DTV Subscribers": Those customers (both residential and non-residential
     customers) authorized by DTV to receive the DTV System.

     "DTV System": The DBS service owned and operated by DIRECTV and/or its
     Affiliates currently known as "DIRECTV" which utilizes DBS communications
     satellites located at 101 degrees W.L. to provide programming to
     subscribers in the United States (and any successor service).

     "Impression": An on-line user's exposure to an advertisement, including,
     without limitation, to the applicable advertiser's trademark or logo; or
     any teaser, icon, or link to an Internet site of or designated by such
     advertiser.

     "Internet Sports Provider":  An on-line service, web-site or Internet
     destination that features, as its predominant category of content, any or
     any combination of the following: sports-related news, sports information,
     sports programming, sales of sports-related memorabilia and/or sales of
     licensed professional/collegiate team wear, apparel or products.

     "Laws": Any FCC and any other governmental (whether international, federal,
     state, municipal or otherwise) statute, law, rule, regulation, ordinance,
     code, directive and order, including, without limitation, any court order.

     "Person": Any natural person, corporation, division of a corporation,
     partnership, trust, joint venture, limited liability company, association,
     company, estate, unincorporated organization or government or any agency or
     political subdivision thereof.

     "Professional League Packages" Those "season packages" of live professional
     sports league programming made available by DIRECTV to its DTV Subscribers.
     The Professional League Packages currently made available by DTV are the
     "MLB Extra Innings" package (comprised of Major League Baseball games) (the
     "MLB Package"), "NFL Sunday Ticket" package (comprised of National Football
     League games) (the "NFL Package"), the "NBA League Pass" package (comprised
     of National Basketball Association games) (the "NBA Package") and the "NHL:
     Center Ice" package (comprised of National Hockey League games) (the "NHL
     Package").

     "Public Financing":  The initial public offering of securities of BBS
     pursuant to a firmly underwritten sale of Common Stock registered by the
     Company in compliance with the Securities Exchange Act of 1934 resulting in
     proceeds to BBS of at least $20,000,000.

                                       2
<PAGE>

     "TWOS": The full motion video program promoting DTV sports
     programming/packages entitled "This Week on Sports" currently running on
     the TWOS Channel of the DTV System.

     "TWOS Channel": The full motion video programming service promoting DTV
     sports programming/packages currently operated and programmed by DTV and
     made available to all DTV Subscribers.  On the Effective Date, the TWOS
     Channel appears on Channel 212 on the DTV System and is currently channel-
     mapped to Channels 601 and 701 on the DTV System.

     "TWOS Term": The thirty-six (36) month period commencing on August 1, 2000
     (subject to the provisions of Section 4.8 below).

2.      ISSUANCE OF BBS SECURITIES TO ENTERPRISES:
        -----------------------------------------

     2.1  Issuance: Subject only to Enterprises' execution and delivery to BBS
          --------
          of the Ancillary Equity Agreements and Enterprises' delivery to BBS of
          the Upfront Stock Purchase Price, BBS shall issue to Enterprises (i)
          6,804,417 shares of Common Stock (subject to increase pursuant to
          Section 2.2(a), the "Upfront Stock") and (ii) a warrant (the
          "Warrant") to purchase an additional 13,608,834 shares of Common
          Stock. BBS has advised Enterprises that it anticipates a reverse split
          of the number of shares of Common Stock and the Parties expressly
          understand that the share numbers described in this Section 2 refer to
          pre-split shares.

     2.2  Pre-Public Financing Adjustments: Notwithstanding the provisions of
          --------------------------------
          Section 2.1 above, if, immediately prior to the consummation of a
          Public Financing, the then number of shares of Common Stock of BBS
          determined on a fully-diluted basis (including all Common Stock
          issuable upon the conversion or exercise of any warrant, right or
          other security of BBS and excluding the Upfront Stock, the Warrant and
          any shares of Common Stock being sold in connection with the Public
          Financing) (the "Actual Number of Common Shares") differs from
          355,341,779 by more than 1,000,000 shares, then the following shall
          apply:

          (a)  If the Actual Number of Common Shares, is greater than
               356,341,779, Enterprises shall have the right, but not the
               obligation, prior to the Public Financing, to purchase an
               additional number of shares of Common Stock (as Upfront Stock) so
               that the aggregate number of shares of Common Stock purchased by
               Enterprises as Upfront Stock is equal to two percent (2%) of
               ninety percent (90%) of the quotient obtained by dividing the
               Actual Number of Common Shares by 0.94 (i.e., 0.018 times [the
               Actual Number of Common Shares divided by 0.94]). The per share
               purchase price for any such additional shares of Common Stock
               shall be as set forth in Section 2.3 below. If Enterprises makes
               the foregoing election, then, in addition, BBS shall issue
               additional warrants to Enterprises (as part of the Warrant) so
               that the aggregate number of shares of Common Stock underlying
               the Warrant is equal to four percent (4%) of ninety percent (90%)
               of the quotient obtained by dividing the Actual Number of Commons
               Shares by 0.94 (i.e., 0.036 times [the Actual Number of Common
               Shares divided by 0.94]. The exercise price for any such
               additional warrants shall be as set forth in Section 2.4 below.

          (b)  If the Actual Number of Common Shares, is less than 354,341,779,
               then the Parties shall determine the "Adjustment Factor" and an
               amount equal to Adjustment Factor (if any) shall be applied
               either as a reduction in the Channel Access Payment, a

                                       3
<PAGE>

               reduction in the TWOS Sponsorship Payment, a grant to BBS of
               additional "spots" on the TWOS Channel (or a combination of the
               foregoing, as mutually determined by the Parties). The
               "Adjustment Factor" shall equal the product of (i) the positive
               difference (the "Adjustment Number") obtained by subtracting an
               amount equal to two percent (2%) of ninety percent (90%) of the
               quotient obtained by dividing the Actual Number of Common Shares
               (post-split) by 0.94 (i.e., 0.018 times [the Actual Number of
               Common Shares (post-split) divided by 0.94]) from 6,804,417
               (after being adjusted post-split) multiplied by (ii) the positive
               difference, if any, obtained by subtracting twelve dollars ($12)
               from the actual per share price of Common Stock issued in
               connection with the Public Financing.

     2.3  Upfront Stock Pricing: The per share price for the Upfront Stock shall
          ---------------------
          be $1.20 per share (for pre-split shares) and the aggregate total
          purchase price (the "Upfront Stock Purchase Price") shall be paid by
          Enterprises to BBS in cash, against delivery of appropriate stock
          certificates.

     2.4  Warrant Pricing: The exercise price for the Warrants shall be $1.40
          ---------------
          per share (for pre-split shares); provided, however, that in the event
          that, within six (6) months from the Effective Date, BBS shall issue
          Common Stock in a single sale or a series of related sales (whether a
          private sale, Public Financing or other public sale) involving a
          committed stock purchase price of more than $10,000,000 (or a number
          of Common Shares in excess of 7,500,000) at a price (taking into
          account cash and non-cash consideration received by BBS in connection
          with such issuance) other than $1.40 per share (subject to
          proportional adjustment to reflect any stock split or similar
          recapitalization event), then, with reference to the first such sale
          (only and as applicable), the per share exercise price for the
          Warrants shall be revised upward or downward (as applicable) to a per
          share price equal to the per share price for the Common Stock sold in
          connection with such first sale. By way of clarification, the exercise
          price of the Warrant shall only be subject to a single adjustment
          pursuant to the provisions of this Section 2.4.

     2.5  Vesting of the Warrants/Exercise Period: The Warrants shall vest over
          ---------------------------------------
          the three (3) year period commencing on the Effective Date as follows:
          one third (1/3) shall vest in four (4) equal quarterly increments
          during the one year period commencing on the Effective Date; one third
          (1/3) shall vest on the second anniversary of the Effective Date; and
          one third (1/3) shall vest on the third anniversary of the Effective
          Date. All Warrants shall remain exercisable for a period of three (3)
          years from vesting.

     2.6  Ancillary Equity Agreements: Concurrently herewith the Parties shall
          ---------------------------
          execute and deliver the Ancillary Equity Agreements. The Parties
          respective rights, obligations and restrictions with respect to the
          BBS securities being issued under this Agreement (including, without
          limitation, registration rights in favor of Enterprises and certain
          pre-initial public offering dilution protection in favor of
          Enterprises) are, to the extent not described herein, set forth in the
          Ancillary Equity Agreements.

     2.7  Board Representation:  Subject to applicable law in each instance:
          --------------------

          (a) Upon the closing of the Public Financing, BBS shall immediately
          expand the size of the Board of Directors to nine directors and
          appoint to the Board of Directors (subject to the majority vote of the
          remaining directors, which BBS shall solicit and use its best efforts
          to obtain, in accordance with BBS' by-laws), to fill the vacancy, one
          individual designated by Enterprises to serve on the Board of
          Directors. The director designated by

                                       4
<PAGE>

          Enterprises shall, upon his/her appointment, continue to serve as a
          director until the next election of directors.

          (b) As long as Enterprises continues to own a number of shares of
          Common Stock (adjusted for stock splits and similar occurrences) that
          is greater than fifty percent (50%) of the aggregate of the number of
          Upfront Shares plus the number of shares of Common Stock purchased by
          Enterprises (from time-to-time) upon exercises of the Warrants,
          Enterprises shall be entitled to designate one individual to be
          nominated to the Board of Directors by BBS. Any individual so
          designated by Enterprises pursuant to this Section 2.7(b) is referred
          to herein as the "Designee."

          (c) During the period provided in Section 2.7(b) above, BBS shall
          nominate the Designee for election as a director as part of the
          management slate that is included in the proxy statement (or consent
          solicitation or similar document) of BBS relating to the election of
          directors, and shall provide the same support for the election of each
          such Designee as it provides to other persons standing for election as
          directors of BBS as part of BBS' management slate.

          (d) In the event that any Designee shall cease to serve as a director
          for any reason (other than the failure of the stockholders of BBS to
          elect such person as director), the vacancy resulting therefrom shall
          be filled by (subject to the majority vote of the remaining directors,
          which BBS shall solicit and use its best efforts to obtain, in
          accordance with BBS' by-laws) an individual designated by Enterprises
          in accordance with Section 2.7(b) above.

          (e) BBS will reimburse each Designee that serves as a director for all
          reasonable costs and expenses (including travel expenses) incurred in
          connection with such director's attendance at meetings of the Board of
          Directors or any committee of the Board of Directors upon which such
          director serves, in accordance with BBS' policies regarding
          reimbursement of director expenses. BBS shall indemnify and advance
          expenses to each such director to the same extent it indemnifies and
          advances expenses to its other directors pursuant to its
          organizational documents and applicable law.

          (f) In each instance, the individual designated by Enterprises as its
          Designee (and the individual initially designated by Enterprises under
          Section 2.7(a) above) shall be an executive officer of Enterprises.

          (g) Following the Public Financing and through the period described in
          Section 2.7(b), Enterprises shall have the right to have its designee
          participate in all meetings of the Board of Directors of BBS in an
          advisory capacity ("Advisory Designee"). The provisions of Section
          2.7(f) shall apply with respect to the selection of such Advisory
          Designee and the provisions of Section 2.7(e) above with regard to
          reimbursement of expenses shall also apply to such Advisory Designee.
          Notwithstanding the foregoing, however (i) Enterprises rights under
          this Section 2.7(g) shall not apply at any time during which an
          individual designated by Enterprises (under Section 2.7(a) above or as
          a Designee, as applicable) is a duly appointed/elected member of the
          Board of Directors of BBS and (ii) it is understood by the Parties
          that the provisions of this Section 2.7(g) are intended to provide a
          "back-up" mechanism to ensure that Enterprise will have the ability to
          have a designee participate in meetings of the Board of Directors of
          BBS in the event that, despite the best efforts of BBS, the Parties
          are unsuccessful in having a designee of the Enterprises appointed to
          Board of Directors of BBS.

                                       5
<PAGE>

3.     TWOS SPONSORSHIP:
       ----------------

     3.1  Primary Internet Sports Advertising Sponsor: During the TWOS Term,
          -------------------------------------------
          DIRECTV agrees that it shall not provide or permit advertising on the
          TWOS Channel for any other Internet Sports Provider, other than the
          following (collectively, the "Special Internet Sports Providers"):

     3.2  Payment for the TWOS Sponsorship: BBS shall pay to DIRECTV the amount
          --------------------------------
          of $2,400,000 (the "TWOS Sponsorship Payment") over the TWOS Term, as
          follows: (a) $750,000 equally over the five (5) month period
          commencing on August 1, 2000 and ending December 31, 2000; and (b)
          $1,650,000 equally over the thirty-one (31) month period commencing
          January 1, 2001. However, if, pursuant to the provisions of Section
          4.8 below, the TWOS Term does not commence until October 1, 2000, then
          the foregoing payments (and the aforesaid five (5) month and thirty-
          one (31) month payment periods) shall be correspondingly delayed.
          Monthly payments of the TWOS Sponsorship Payments shall be paid by BBS
          after the conclusion of the applicable month but no later than forty-
          five (45) days after receipt by BBS of an invoice from DIRECTV.

     3.3  Sponsorship Elements: In exchange for agreeing to make the TWOS
          --------------------
          Sponsorship Payment, BBS shall be entitled to the following
          programming/promotional time on the TWOS Channel during the TWOS Term
          ("Sponsorship Elements"):

               (a)  During each annual period during the TWOS Term (the first
                    annual period being the twelve month period commencing on
                    the first day of the TWOS Term and so forth), BBS shall have
                    the right to include              feature segments (

                                    ) focusing on specific BBS
                    personality/product/promotion (approximately 3 minutes in
                    duration) (each, a "Feature Segment"). The Feature Segments
                    shall be run as part of, or adjacent to each airing of TWOS
                    (other than the BBS Programming and subject to the
                    provisions of Section 3.4 below) that may be aired on the
                    TWOS Channel, but in no event less frequently than once per
                    hour (other than during the BBS Programming Block(s) and
                    subject to the provisions of Section 3.4 below).

               (b)  One (1) :30 segment to air adjacent to each airing of the
                    Feature Segments noted above, utilizing an in-studio host
                    directing viewers to AthleteDirect web sites (or, at BBS'
                    election, to other BBS Properties ) (each, a "Tie-In
                    Segment").

               (c)          :30 second avails per hour in each hour for the
                    portion of any month when the Feature Segments provided in
                    subparagraph (a) above are not being

                                       6
<PAGE>

                    aired, for use in conjunction with the promotion of BBS
                    Programming and/or BBS Properties.

          All of the above segments and avails shall be subject to DIRECTV's
          editorial standards and practices.  DIRECTV shall provide BBS with a
          copy of its editorial standards and practices prior to the
          commencement of the TWOS Term and shall provide BBS with a copy of any
          modifications made thereto by DIRECTV from time-to-time during the
          TWOS Term.

     3.4  Programming Adjustments: Currently, DIRECTV continuously loops TWOS on
          -----------------------
          the TWOS Channel twenty-four (24) hours a day, seven (7) days a week.
          Of the daily programming time remaining on the TWOS Channel after
          excluding the Primary Programming Block (and, if applicable, the
          Additional Programming Block) described in Section 4 below, DIRECTV
          shall be entitled to decrease by up to four (4) hours per day the
          number of hours that TWOS runs on the TWOS Channel without having any
          obligation to BBS to run the Feature Segment or Tie-In Segment or
          provide the avails described in subparagraph (c) of Section 3.3 above
          in conjunction with the replacement programming inserted in place of
          TWOS during such four (4) hour period. If, however, DIRECTV decreases
          the hours that TWOS is airing on the TWOS Channel by more than four
          (4) hours per day (again, after excluding the Primary Programming
          Block and, if applicable, the Additional Programming Block, described
          in Section 4.2 below), then, in those hours calculated beyond such
          four (4) hours (the "Reprogrammed Hours"), the following shall apply:

          (a)  With respect to up to four (4) Reprogrammed Hours per day,
               DIRECTV shall be entitled to air its replacement programming
               without any obligation to attach or include BBS' applicable
               Feature Segment and Tie-In Segment in or to such replacement
               programming. However, during each such Reprogrammed Hour, (i)
               during the week when the Featured Segment is otherwise being
               aired, BBS shall be entitled to         :30 second avails per
               hour in each Reprogrammed Hour (for promotional use in accordance
               with the provisions of subparagraph (c) of Section 3.3 above) and
               (ii) during the balance of the month, BBS shall continue to be
               entitled to its avails in each such hour under subparagraph (c)
               of Section 3.3 above. In addition, with respect to the week(s)
               when the Featured Segment and Tie-In Segment would have otherwise
               been aired during the Reprogrammed Hours, DIRECTV shall calculate
               the number of hours when the Featured Segment and Tie-In Segment
               are not aired during such Reprogrammed Hours and, at such time as
               the amount of such "shortfall" hours is equal to an entire
               "programming week equivalent" (i.e., 168 hours less the number of
               hours in a week represented by the BBS Programming Block(s) and
               less the number of hours in a week represented by the up to four
               (4) hours per day of replacement programming referenced in the
               second sentence of this Section 3.4), then in the immediately
               following month DIRECTV shall be required to air an additional
               week of Featured Segments and Tie-In Segments to "make good" to
               BBS for such lost programming time (it being understood that
               during such "make good" week, the provisions of subparagraph (c)
               of Section 3.3 above shall not apply, except and to the extent
               that BBS would be entitled to such avails pursuant to clause (i)
               of this subparagraph (a), if applicable with respect to the "make
               good" week).

          (b)  With respect to any Reprogrammed Hours per day in excess of the
               four (4) Reprogrammed Hours per day referred to in subparagraph
               (a) above, BBS' rights

                                       7
<PAGE>

               with respect to its Sponsorship Elements shall apply with respect
               to the replacement programming to the same extent that they apply
               to TWOS.

     3.5  TWOS Channel Carriage: At all times during the TWOS Term, DIRECTV
          ---------------------
          shall provide the TWOS Channel to all DTV Subscribers as part of
          DIRECTV's "basic" tier. At present, the Parties do not contemplate
          that, at any time during the TWOS Term, DIRECTV will carry any other
          channel on the DTV System that is primarily programmed to promote
          sports programming and sports packages that is/are available on the
          DTV System, excluding, however, the following (the "Exempt Promotional
          Channels"): (a) any non-full motion, sports programming "menu" or
          schedule channel, (b) any non-full motion channel for ordering DTV
          sports programming and sports packages and (c) DIRECTV's "Big Event"
          channel, so long as the most significant portion of the sports
          programming/packages promotions thereon are promoting, directly or
          indirectly, the special events featured on "Big Event'). However, if
          DIRECTV does determine to carry any other channel on the DTV System
          that is primarily programmed to promote sports programming and sports
          packages that is/are available on the DTV System) (each, a "Covered
          Promotional Channel", which term expressly excludes the TWOS Channel
          and any Exempt Promotional Channels), then, with respect to each such
          Covered Promotional Channel, the following shall apply: (i) BBS shall
          be entitled to four (4): 30 second avails per hour on each such
          Covered Promotional Channel during each hour that such Covered
          Promotional Channel is on the air (for promotional use in accordance
          with the provisions of subparagraph (c) of Section 3.3 above); (ii)
          the provisions in favor of BBS under Section 3.1 shall equally apply
          to each such Covered Promotional Channel; and (iii) if DIRECTV is
          prepared to allow a third Person to produce/provide programming for
          any such Covered Promotional Channel, then, prior to entering into a
          production/programming agreement with such third Person, DIRECTV shall
          give BBS a right of first negotiation to discuss in good faith the
          possibility of BBS being the Person that provides such
          production/programming services. Notwithstanding the provisions of the
          foregoing clause (iii), if the third Person with whom DIRECTV is in
          discussions regarding production/programming services for a Covered
          Promotional Channel is

                                             , then DIRECTV shall be entitled to
          enter into an arrangement with such Person in connection with such
          Covered Promotional Channel without offering BBS the "first
          negotiation" right set forth in clause (iii) above.

4.     BBS PROGRAMMING BLOCK (S):
       -------------------------

     4.1  Channel Access Consideration: As partial consideration for DIRECTV
          ----------------------------
          making the channel access described below in this Section 4 available
          to BBS, BBS shall make payment to DIRECTV of a channel access fee of
          $1,000,000 (the "Channel Access Fee"), payable in three installments
          of $333,333, $333,333 and $333,334 on the first, second and third
          anniversary of the commencement of the TWOS Term, respectively.
          Notwithstanding the foregoing, if,

                                                           , the Channel Access
          Fee shall be increased by an amount equal to product of (a) the number
          of shares of Upfront Stock purchased by Enterprises (as recalculated
          post-split, but after deducting from such number an amount equal to
          the Adjustment Number, if any, under Section 2.2(b) above)

                                       8
<PAGE>

          multiplied by (b) the difference between fourteen dollars ($14) and
          the greater of twelve dollars ($12) or the actual per share price of
          Common Stock issued in connection with the Public Financing, such
          product to be either, at BBS' option, (i) grossed-up to take into
          account the time value of money (calculated using the prevailing
          federal funds rate) and proportionally spread across the three (3)
          installments of the Channel Access Fee set forth in this Section 4.1
          or (ii) paid in full on the first anniversary of the commencement of
          the TWOS Term.

     4.2  Access to Programming Time: At all times during the TWOS Term, DIRECTV
          --------------------------
          shall make the TWOS Channel available to BBS for no less than five (5)
          hours per day for BBS to provide sports-related programming, as
          described below (the "BBS Programming") (the "Primary Programming
          Block"). The BBS Programming shall run during one of the two following
          time periods, to be selected by DIRECTV no later than May 1, 2000: 5
          pm - 10 pm EST (Time Period 1) or 9 pm - 2 am EST (Time Period 2). At
          the option of DIRECTV, DIRECTV may also make available to BBS three
          (3) additional hours per day of programming on the TWOS Channel (the
          "Additional Programming Block" and, together with the Primary
          Programming Block, the "BBS Programming Block(s)"), which capacity
          shall be provided in a single block of time that may or may not be
          contiguous to the Primary Programming Block, but which shall, in any
          event, run no earlier than 8 am EST. Such option to provide the
          Additional Programming Block must be exercised by DIRECTV no later
          than March 1, 2001. If DIRECTV exercises such option, DIRECTV shall
          maintain the ability to run TWOS on additional DIRECTV channels on the
          DTV System, in DIRECTV's discretion, during the time period of the BBS
          Programming Block(s), provided, however, that (a) the Sponsorship
          Elements shall be made available with (or in, as applicable) TWOS on
          such additional channel(s) during such times and (b) the provisions of
          Section 3.1 in favor of BBS with respect to the TWOS Channel shall
          extend to such additional channels at all times during the period of
          the BBS Programming Block(s) on the TWOS Channel.

     4.3  Content of BBS Programming Blocks: BBS shall integrate promotional
          ---------------------------------
          content for DIRECTV sports package offerings into the BBS Programming.
          The Parties agree that (i) all such programming shall be at least
          thirty (30) minutes in length (including commercial and promotional
          time in and adjacent to such programming), (ii) the BBS Programming
          will be originally produced by or on behalf of BBS, with new
          programming (in whole or in part) to be provided on a weekly basis (at
          least 48 weeks/year), (iii) subject to clause (i), BBS shall be
          entitled to "loop" its BBS Programming (in whole or in part) during
          the BBS Programming Block(s) and (iv) the BBS Programming shall not be
          co-branded with, nor otherwise be presented as being a co-production
          between BBS and, any third party DTV Programming Service that features
          sports programming (e.g., ESPN, etc.). The BBS Programming, production
          values, content and look and feel shall: (a) be of a quality at least
          equivalent to that of the current TWOS show; (b) be subject to
          DIRECTV's editorial and creative approval, which shall not be
          unreasonably withheld (

                                                       ), and (c) provide a
          direct tie-in to the sports packages offered by DIRECTV. BBS and
          DIRECTV shall negotiate and agree within the sixty (60) day period
          commencing on the Effective Date on the procedures and schedules to
          enable DIRECTV to approve the BBS Programming and to discuss the
          extent to which BBS may "brand" the BBS Programming Block(s) (in
          addition to "branding" the BBS Programming itself). The BBS
          Programming Block(s)shall contain

                                       9
<PAGE>

          no more than twelve (12) minutes of: 30 second avails per hour, of
          which DIRECTV shall have the right to use three (3) minutes of such:
          30 second avails at no charge to DIRECTV; such avails shall be used
          for the placement of advertising by DIRECTV or such third Persons as
          DIRECTV may designate, provided that such third Persons shall not
          include any other Internet Sports Provider, other than a Special
          Internet Sports Provider. BBS shall be responsible for selling avails
          aired during the BBS Programming Block(s), except for avails provided
          to DIRECTV as described above. Advertising contained in the BBS
          Programming Block(s) shall be subject to DIRECTV's contractual
          obligations and restrictions

                                                        and DIRECTV's standard
          advertising policies and guidelines (with DIRECTV agreeing to provide
          BBS with a copy of such policies and guidelines prior to the
          commencement of the TWOS Term and with a copy of any modifications
          made thereto by DIRECTV from time-to-time during the TWOS Term), and
          such advertising shall not advertise any

                               .   BBS and DIRECTV shall mutually agree on the
          rate card for advertising contained in the BBS Programming, consistent
          with DIRECTV's then-current rate card for TWOS advertising (to be
          provided by DIRECTV to BBS from time-to-time, but at least quarterly),
          such mutual agreement to include mutual agreement as to appropriate
          discounts off the rate card, if any, to be made available to
          advertisers. The BBS Programming may include such items as features,
          interview segments, sports updates and sports merchandising segments,
          provided that no more than                      of BBS Programming
          time will be devoted to merchandising. DIRECTV shall receive a royalty
          of                     of net sales of products and merchandise (net
          sales being defined as cash received by BBS less product costs,
          shipping and fulfillment costs, credit card charges, taxes and
          returns) sold on BBS Programming during the BBS Programming Blocks.
          BBS shall pay DIRECTV's applicable royalties, if any, on a quarterly
          basis, with adjustments to be made between quarterly periods for
          reserves and other occurrences requiring a calculation adjustment.
          Prior to BBS' inclusion of any merchandising segments, the Parties
          shall meet to discuss the manner in which BBS intends to track and
          differentiate sales of merchandise to which DIRECTV is entitled to a
          royalty, such methodology to also focus on trying to direct BBS'
          merchandising customers to BBS and away from DIRECTV for related
          customer assistance. DIRECTV shall have audit rights with respect to
          the merchandising royalty contemplated herein, such audit right to be
          (a) limited to reviewing the relevant books and records of BBS
          pertaining to the applicable merchandising activities, (b) exercisable
          once per annum, during normal business hours and for not more than ten
          (10) business days and (c) conducted by a Big 5 accounting firm or
          such other accounting firm requested by DIRECTV and approved by BBS.

     4.4  BBS Programming Operations: Upon notice by DIRECTV (which notice
          --------------------------
          DIRECTV shall use commercially reasonable efforts to provide within
          six (6) months after the Effective Date), the BBS Programming will be
          delivered by BBS, at BBS's sole cost and expense, to DIRECTV's Los
          Angeles uplink center via fiber, pursuant to DIRECTV's standard
          delivery requirements. Until such notice, the BBS Programming will be
          taped and will be delivered to DIRECTV in accordance with DIRECTV's
          standard procedures. DIRECTV

                                       10
<PAGE>

          shall bear no liability for any tapes that are not received by DIRECTV
          or that are received after the relevant deadlines for such tapes, or
          are otherwise received after the relevant deadlines for such tapes, or
          are otherwise not delivered in accordance with the DIRECTV procedures.

     4.5  Other Considerations: DIRECTV will at all times during the TWOS Term
          --------------------
          continue to "channel map" the TWOS Channel to at least one channel
          "slot" located adjacent to (and preceding) the channel grouping on the
          DTV System that is dedicated to sports programming. The BBS
          Programming shall be branded by BBS (in accordance with the "branding"
          discussions contemplated by Section 4.3 above), provided that BBS will
          make such branding consistent with the look and feel of the TWOS
          Channel, and provided further that such branding, when exhibited on
          the TWOS Channel, shall contain a secondary reference to DIRECTV (and,
          at DIRECTV's election, DIRECTV will have the right to superimpose the
          DIRECTV "bug" on-air during the BBS Programming). The BBS branding
          will appear on the banner description included as part of the DIRECTV
          on-screen guide when BBS Programming is delivered.

     4.6  Promotion of the TWOS Channel/BBS Programming: DIRECTV will continue
          ---------------------------------------------
          to promote the TWOS Channel consistent with past practices, including
          on-air (: 30 avails) and bill stuffer promotions; provided, however,
          DIRECTV will air no less than                             total on-air
          avails for the TWOS Channel per week. During every quarter, no less
          than                            of such TWOS on-air promotions shall
          be used to promote the BBS Programming on TWOS (the "BBS Programming
          Spots"). Such promotional materials promoting the BBS Programming
          shall be produced by BBS, subject to review and approval by DIRECTV,
          not to be unreasonably withheld, it being understood and agreed that
          such promotional materials shall be "branded" by BBS and may, at BBS'
          option, include a promotional component (of up to ten (10) seconds)
          identifying the location of BBS Properties on-line. The BBS
          Programming Spots shall be dispersed on a representative basis across
          the DTV Programming Services (and across the day parts of such DTV
          Programming Services;

                   ) described on Exhibit "D" attached hereto and incorporated
          herein by this reference;

               . By way of clarification, if BBS does not elect to utilize the
          full complement of its BBS Programming Spots in a particular week, the
          un-utilized spots will be deemed forfeited (i.e., they cannot be
          "banked" and rolled into a subsequent period).

     4.7  Additional Promotion of the TWOS Channel: DIRECTV shall also provide
          ----------------------------------------
          BBS with one (1) page, at no cost to BBS, in each edition of ON Sports
          Magazine during the TWOS Term to promote BBS Programming on the TWOS
          Channel.

     4.8  Delay in Commencement of TWOS Term: The Parties have determined that
          ----------------------------------
          the TWOS Term will commence August 1, 2000; however:

                                       11
<PAGE>

          (a)  On or prior to May 15, 2000, BBS shall provide DIRECTV with
               written notice confirming that BBS will be able to commence
               programming the Primary Programming Block (in accordance with the
               requirements of this Section 4) on August 1, 2000. If BBS is
               unable to provide such confirmation, then the commencement of the
               TWOS Term shall be delayed (for all purposes under this
               Agreement, including, without limitation, the provisions of this
               Section 4 and Section 3 above) to October 1, 2000 (but the
               duration of the TWOS Term, as so delayed, shall remain thirty-six
               (36) months); provided further, that in the event that BBS is
               unable to commence programming the Primary Programming Block (in
               accordance with the requirements of this Section) prior to
               January 1, 2001 (and/or does not provide DIRECTV with at least
               sixty (60) days prior notice of its capability to commence
               programming the Primary Programming Block (in accordance with the
               requirements of this Section) prior to January 1, 2001), then BBS
               shall forfeit the rights and privileges provided under this
               Section 4; and

          (b)  If BBS has not consummated the Public Financing by August 1,
               2000, then the commencement of the TWOS Term shall be delayed
               (for all purposes under this Agreement, including, without
               limitation, the provisions of this Section 4 and Section 3 above)
               to October 1, 2000 (but the duration of the TWOS Term, as so
               delayed, shall remain thirty-six (36) months).

5.     CROSS PROMOTION OF PRODUCTS: DIRECTV and BBS will use commercially
       ---------------------------
       reasonable efforts to cross-market products (such as BBS' My Baseball
       Daily and DIRECTV's Professional League Packages) to each other's
       subscriber base.

6.     MARKETING OBLIGATIONS:
       ---------------------

     6.1  Incentives: If DIRECTV so requests, BBS will provide DIRECTV with the
          ----------
          following in-kind promotional incentives, during the three (3) year
          period commencing on August 1, 2000. BBS shall provide electronic
          product subscriptions to BBS' on-line subscription products (e.g., My
          Baseball Daily) mutually agreed by the Parties in the amount of up to
                       in the first 12 months and up to            (in the
          aggregate) over the next 24 months, and shall also provide up to
                  in sports memorabilia to be mutually selected, during each of
          the three (3) annual twelve (12) month periods commencing August 1,
          2000. In calculating the value of the electronic product subscriptions
          and the sports memorabilia, (a) in the case of electronic product
          subscriptions, reference shall be made to (i) the prices at which BBS
          currently makes such products available to consumers (other than
          during special promotional periods), with respect to those electronic
          product subscriptions currently published by BBS or (ii) the prices at
          which BBS is generally selling such subscriptions (other than during
          special promotional periods), with respect to those electronic product
          subscriptions hereafter published by BBS, and (b) in the case of
          memorabilia, reference shall be made to the prices at which BBS is
          then making such products available to consumers. DIRECTV shall
          determine the households, in its sole discretion, that are to be
          provided with the materials contemplated under this Section 6.1
          (provided, however, that each such household shall be (or become) a
          subscriber to one or more of DIRECTV's sports packages) and the
          Parties shall hereafter meet to establish appropriate procedures for
          affecting the on-line delivery of the electronic product subscriptions
          to such identified households.

                                       12
<PAGE>

     6.2  Athlete Appearances: In addition, during each year of the three (3)
          -------------------
          year period set forth in Section 6.1 above, BBS will make at least
                    (in the aggregate) "A" level talent athletes from the BBS
          roster of "signed" athlete available to DIRECTV for an appearance or
          interview/photo session promoting relevant Professional League
          Packages on the DTV System ("Athlete Appearances"). DIRECTV may use
          such material to promote its Professional League Packages across such
          media as On Sports, TWOS, DIRECTVsports.com and other on-air spots,
          printed advertising and online advertising. The content and the extent
          of the use of such promotions and its placement shall be subject to
          the approval of the athlete in all cases, which approval shall not be
          unreasonably withheld. BBS and DIRECTV shall, upon DIRECTV's request,
          meet from time-to-time to discuss possible candidates for Athlete
          Appearances and the scope of activities/usage likely to be approved by
          such candidates; provided, that BBS agrees to provide Athlete
          Appearances in the particular sport(s) requested by DIRECTV (so long
          as

                                                                ); provided
          further, that while BBS agrees to give due consideration to the
          requests and desires of DIRECTV, BBS shall continue to have, subject
          only to the immediately preceding proviso, the right, as between BBS
          and DIRECTV, in its sole discretion to make the final determination as
          to which "A" level talent athletes shall provide the Athlete
          Appearances.

                     .  Examples of "A" level talent include:

          (d)

          BBS will handle all expenses associated with providing athletes to DTV
          (appearance fees, travel/ boarding expenses, etc.) in connection with
          Athlete Appearances.

     6.3  DIRECTV Purchase of Advertising on BBS Web-Sites:  If DIRECTV does not
          ------------------------------------------------
          exercise its option to have BBS program the Additional Programming
          Block, then DIRECTV shall purchase advertising Impressions on the BBS
          Properties ("BBS Advertising") equal to not less than the following
          aggregate sums (as measured using BBS' then standard advertising rate
          card, but with an appropriate discount to reflect a level of discount,
          if any, then provided by BBS for comparably sized advertising
          commitments): $1,250,000 during the period of April 1, 2002 to March
          31, 2003 and $1,250,000 during the period of April 1, 2003 to March
          31, 2004. The timing and placement of the purchased advertising (if
          applicable) shall be mutually agreed upon by the Parties at the time.
          DIRECTV may use any BBS Advertising purchased hereunder only as
          follows: (a) DIRECTV may use the BBS Advertising for the placement of
          advertising regarding DIRECTV's equipment, generic DIRECTV service
          offers that do not identify any particular programming, DIRECTV's
          Professional League Packages or DIRECTV programming
          packages/programming offers in connection with customer acquisition
          and/or customer up-grade (it being agreed that such offers may make
          reference to "Total Choice Sports" but shall not otherwise emphasize,
          although they may incidentally refer to, any DTV Programming Service
          that emphasizes sports); and (b) DIRECTV may use up to     of the BBS
          Advertising in any calendar quarter to promote third party

                                       13
<PAGE>

          products and services unrelated to DIRECTV, subject, however, to BBS'
          prior written consent, which shall not be unreasonably withheld (the
          "Third Party Advertising"). BBS shall be deemed to have pre-approved
          Third Party Advertising by the following third Persons, subject to
          approval of the creative elements (to assure compliance with BBS'
          standards and practices regarding Third Party Advertising on the BBS
          Properties): DIRECTV system hardware manufacturers, retailers of
          DIRECTV system hardware and DIRECTV services and DIRECTV advanced
          product partners, such as WINK and TiVo.

7.     RIGHTS TO "MATCH":
       -----------------

     7.1  Default Internet Sports Website: If DIRECTV determines to provide
          -------------------------------
          access to Internet websites through the DTV System, and if, in
          connection therewith, DIRECTV elects to group such Internet websites
          by theme or content category, then the following shall apply: if the
          Internet sports websites (if any) are grouped in a distinct area and
          such area is accessed through a central "click through" or "button-
          through" device, and if DIRECTV is prepared to allow any Internet
          sports website to be the "default" Internet sports website within such
          area (e.g., to be the first Internet sports website to appear upon
          entry to such area or the Internet sports website that will be
          "defaulted" to if no further viewing election is made by a viewer
          while in such area), then BBS shall be provided the opportunity to bid
          to match any offer provided by (or made to) DIRECTV to become the
          "default" Internet sports website on the DTV System, provided, that
          BBS understands it cannot match an offer (and DIRECTV shall not be
          obligated to offer BBS the opportunity to match an offer) in which a
          principle component of consideration includes an item or items for
          which BBS cannot provide a reasonable equivalent type (as opposed to
          amount) of consideration, including, without limitation, cross
          promotion in non-Internet media. By way of clarification, DIRECTV's
          obligations under this Section 7.1 shall not be applicable to the
          distribution of web sites by third party Internet service providers
          (e.g., AOL or WebTV) that utilize DIRECTV receiving equipment as a
          means of supporting delivery to consumers of Internet content, so long
          as DIRECTV does not have any editorial control over, or any control
          over the selection of the Internet sports web sites delivered by, such
          third party Internet service providers.

     7.2  Advertising Inventory Opportunity: BBS shall be provided the
          ---------------------------------
          opportunity to purchase available advertising avails on sports and
          non-sports related DTV Programming Services, in an amount no less than
          that level of inventory made available by DIRECTV to any other
          Internet provider focused primarily on sports.

     7.3  Mechanics: The procedures attendant to the opportunities provided to
          ---------
          BBS under Sections 7.1 and 7.2 above shall be hereafter negotiated in
          good faith by the Parties, it being the intent of the Parties that
          such procedures be fair and reasonable and give due regard to each
          Parties' interests and concerns.

8.     WEB-SITE CARRIAGE:  If DIRECTV shall hereafter enter into an agreement to
       -----------------
       deliver one or more third Person sports websites (that are otherwise
       accessible over the Internet) on the DTV System (excluding, for this
       purposes, websites belonging to the professional sports leagues that
       provide DIRECTV with the Professional Sports Packages), DIRECTV shall so
       advise BBS and, upon BBS's request, negotiate in good faith with BBS with
       respect to the delivery of one or more BBS Properties on the DTV System,
       it being understood that DIRECTV shall have no further obligation other
       than to negotiate in good faith. By way of clarification, DIRECTV's
       obligations under this Section 8 shall not be applicable to the
       distribution of web sites by third party Internet service providers
       (e.g., AOL or WebTV) that

                                       14
<PAGE>

       utilize DIRECTV receiving equipment as a means of supporting delivery to
       consumers of Internet content, so long as DIRECTV does not have any
       editorial control over, or any control over the selection of the Internet
       sports web sites delivered by, such third party Internet service
       providers.

9.     CROSS LICENSES:  Each of the Parties hereby grants to the other a limited
       --------------
       license to use the trademarks and logos of the other in connection with
       activities expressly contemplated by this Agreement; all such usage by
       the applicable licensee shall be within the applicable licensor's
       guidelines for the protection and preservation of such trademarks and
       logos (such guidelines, and any updates, to be provided by each Party to
       the other from time-to-time during the term of this Agreement). From and
       after the Effective Date, the Parties shall negotiate and enter into more
       formal reciprocal license agreements more particularly setting forth the
       terms and conditions of use. Nothing herein shall be construed to provide
       for a transfer or assignment by a Party to the other Parties of any
       rights to such first Party's trademarks and logos (beyond the limited
       license contemplated by the first sentence of this Section 9).

10.    CONFIDENTIALITY:  Each Party understands that during the term of this
       ---------------
       Agreement it may have access to, or there may be disclosed to it
       ("Recipient"), certain information not generally known to the public
       about the other party ("Discloser") or other parties with whom Discloser
       is doing business (including, without limitation, information relating to
       its technical, marketing, product and/or business affairs) (hereinafter
       collectively referred to as "Confidential Information"). During and after
       the term of this Agreement, Recipient will (a) take such precautions (but
       no less than reasonable precautions) to protect the confidentiality of
       the Confidential Information of Discloser as Recipient takes to protect
       its own similar confidential information; and (b) not disclose any
       Confidential Information of Discloser to any third party without the
       express authorization of an officer of Discloser other than to (a) those
       of its employees, agents and advisors who have a need to know such
       information to enable Recipient to perform its obligations hereunder, who
       are advised of the confidential and proprietary nature of such
       information, and who are subject to a duty of loyalty and confidentiality
       to Recipient and (b) a potential private investor in a Party or a
       potential purchaser of a Party (or of all or substantially all of the
       assets of a Party) and its representatives, all on a need to know basis
       and subject to such potential investor/purchaser executing a
       confidentiality agreement pursuant to which such potential
       investor/purchaser agrees, on behalf of itself and its representatives,
       to comply with the confidentiality provisions of this Section.

       In the event Recipient is directed to disclose any Confidential
       Information of Discloser by operation of law or in connection with a
       judicial or governmental proceeding or inquiry, it will promptly notify
       Discloser in writing and will assist Discloser in seeking a suitable
       protective order or assurance of confidential treatment and in taking any
       other steps deemed reasonably necessary by Discloser to preserve the
       confidentiality of any such information; nevertheless, Recipient may
       disclose only that portion of Discloser's Confidential Information as is
       required to comply with any applicable judicial or governmental order and
       will afford Discloser a reasonable opportunity to review and comment on
       the text of any such disclosure before it is made by Recipient.
       Recipient's obligations contained in this paragraph will not apply to any
       information that: (i) is rightfully in the possession of Recipient from a
       source other than Discloser prior to the time of disclosure of said
       information to Recipient hereunder ("Time of Receipt"); (ii) is in the
       public domain prior to the Time of Receipt; (iii) becomes part of the
       public domain after the Time of Receipt by any means except an
       unauthorized act or omission or breach of this Agreement on the part of
       Recipient or any of

                                       15
<PAGE>

       its employees, agents or advisors; (iv) is supplied to Recipient after
       the Time of Receipt without restriction by a third party who is under no
       obligation to Discloser to maintain such information in confidence; or
       (v) is developed by or for Recipient independently of and without
       reference to any Confidential Information of Discloser.

11.    REPRESENTATIONS AND WARRANTIES:
       ------------------------------

     11.1  Of BBS: BBS represents and warrants that: (i) BBS has full authority
           ------
           to enter into this Agreement and to make the grants and licenses made
           hereunder without violating the rights of, or any agreement
           involving, any other Person; (ii) all obligations owed or to be owed
           to third Persons by BBS with respect to the activities contemplated
           to be undertaken by BBS pursuant to this Agreement are or will be
           fully satisfied by BBS, such that DIRECTV will not have any
           obligations with respect thereto; and (iii) BBS is not contractually
           or legally restricted from performing its obligations under this
           Agreement.

     11.2  Of DIRECTV: DIRECTV represents and warrants that: (i) it has full
           ----------
           authority to enter into this Agreement and to make the grants and
           licenses made hereunder without violating the rights of, or any
           agreement involving, any other Person; (ii) all obligations owed or
           to be owed to third Persons by DIRECTV with respect to the activities
           contemplated to be undertaken by DIRECTV pursuant to this Agreement
           are or will be fully satisfied by DIRECTV, such that BBS will not
           have any obligations with respect thereto; and (iii) DIRECTV is not
           contractually or legally restricted from performing its obligations
           under this Agreement.

12.    INDEMNIFICATION:
       ---------------

     12.1  Indemnification Obligations: Each Party (the "Indemnifying Party")
           ---------------------------
           shall indemnify, defend and hold harmless the other Party (the
           "Indemnified Party") and the Indemnified Party's Affiliates,
           officers, directors, employees, agents, successors and assigns
           (collectively with the Indemnified Party, the "Indemnified Group")
           from, against and with respect to any and all claims, damages,
           liabilities, costs and expenses (including, without limitation,
           reasonable attorneys' fees and costs) incurred in connection with any
           claim against the Indemnified Group arising out of (a) the
           Indemnifying Party's breach of any of its obligations, agreements or
           covenants under this Agreement, (b) a breach of any representation or
           warranty made by the Indemnifying Party under this Agreement, (c) any
           libel, slander, defamation, invasion of privacy or violation or
           infringement of copyright, trademark or other third party proprietary
           rights as a result of any services, materials, programming, channel
           capacity or advertising performed or provided by the Indemnifying
           Party pursuant to or in furtherance of the activities contemplated
           under this Agreement, (d) any violation of Law committed by the
           Indemnified Party or (e) in the case of BBS, the presentation,
           marketing or selling of any products or services on the BBS
           Programming Block (s) (other than those included in the "spots"
           appearing during the BBS Programming Block(s) that were made
           available to DIRECTV pursuant to Section 4.3 above) and/or the use by
           consumers of such products or services.

     12.2  Defense of Third Party Claims:  The Indemnified Party shall promptly
           -----------------------------
           notify the Indemnifying Party in writing of any third party claim or
           litigation to which the indemnification provisions of Section 12.1
           apply, and the Indemnifying Party shall assume the defense of any
           such claim or litigation (provided, that the Indemnified Party shall
           have the right to engage separate counsel of its choice and
           participate in the defense, negotiation and settlement of such action
           or proceeding, but shall bear the fees and

                                       16
<PAGE>

           expenses of such separate counsel retained by the Indemnified Party
           and the Indemnified Party shall cooperate in the defense of such
           claim at no cost or charge to the Indemnifying Party, other than for
           performing such acts as the Indemnifying Party shall request). If,
           for any reason, the Indemnifying Party shall fail to appoint counsel
           on a timely basis, or otherwise fails to confirm its assumption of
           the defense of any applicable claim, the Indemnified Party may engage
           its own counsel and the reasonable costs and expenses made in
           connection therewith shall be paid by the Indemnifying Party. The
           Indemnified Party shall have the right to approve or disapprove the
           settlement or disposition of any such claim or litigation proposed by
           the Indemnifying Party, which right shall expire twenty (20) days
           following the Indemnified Party's receipt of written notice thereof.
           The Indemnifying Party shall not have the right to enter into any
           settlement or compromise unless, in connection therewith, the
           Indemnifying Party obtains from the claimants a full release of all
           related claims against the Indemnified Group and does not otherwise
           purport to adversely affect or curtail the Indemnified Group's
           proprietary rights or interests.

13.    LIMITATION OF LIABILITY: SUBJECT TO THE INDEMNIFICATION OBLIGATIONS OF
       -----------------------
       THE PARTIES UNDER SECTION 12 WHICH APPLY IN THE EVENT OF ANY THIRD PARTY
       CLAIM GIVING RISE TO SUCH INDEMNIFICATION OBLIGATIONS, NEITHER PARTY
       SHALL BE LIABLE TO THE OTHER PARTY WITH RESPECT TO ITS OBLIGATIONS UNDER
       THIS AGREEMENT OR OTHERWISE FOR CONSEQUENTIAL, EXEMPLARY, SPECIAL,
       INDIRECT, INCIDENTAL OR PUNITIVE DAMAGES EVEN IF THE PARTY HAS BEEN
       ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

14.    SPECIAL TERMINATION PROVISIONS: The following shall be in addition to the
       ------------------------------
       termination rights of the Parties under Section 15 below:

       (a)  If the Public Financing has not occurred prior to the day after the
            six (6) month anniversary of the Effective Date, DIRECTV shall have
            the right, exercisable by written notice provided to BBS not later
            than five (5) business days after such anniversary, to terminate
            this Agreement upon ten (10) business days prior written notice. In
            the event of any such termination under this subparagraph (a), (i)
            DIRECTV shall nevertheless retain all of its Upfront Stock plus any
            Warrants exercised prior to said termination, (ii) DIRECTV shall
            forfeit any further rights to (including any rights to exercise) any
            then unvested or unexercised Warrants, (iii) BBS shall nevertheless
            remain obligated to make the Channel Access Payment in accordance
            with the provisions of Section 4.1 above) and shall promptly pay
            DIRECTV the additional sum of $3,500,000 and (iv) the remaining
            obligations of the Parties hereunder (including, without limitation,
            those arising under Sections 3, 4 and 5) shall terminate on a
            prospective basis, except as provided in Section 16.5 below.

       (b)  If this Agreement is otherwise terminated by DIRECTV pursuant to the
            provisions of Section 15.2 below, then, BBS shall promptly pay to
            DIRECTV (without limiting, and in addition to, any damages that
            DIRECTV may be entitled to elsewhere in this Agreement for such
            breach) (a) (i) the sum of $3,500,000 if such breach occurs during
            2000 or (ii) $1,500,000 if such breach occurs during 2001 plus (b)
            the then remaining unpaid portion of the Channel Access Fee.

                                       17
<PAGE>

       (c)

                                                    , then BBS shall have the
            right, exercisable by written notice provided to DIRECTV not later
            than thirty (30) days after BBS's receipt of written notice from
            DIRECTV of such future obligations and restrictions, to terminate
            this Agreement upon sixty (60) days prior written notice. In the
            event of any such termination under this subparagraph (c), the
            consequences shall be the same as arise in connection with a
            termination under subparagraph (a) above (except that the $3,500,000
            figure in clause (iii) of subparagraph (a) shall be reduced to
            $1,500,000 if such termination occurs in 2001 and shall not be
            payable, in whole or in part, if such termination occurs after
            2001).

15.    TERMINATION:  This Agreement may be terminated by a Party, in its
       -----------
       discretion, at any time after any of the following occurrences:

     15.1  Termination by BBS: BBS may terminate this Agreement under the
           ------------------
           following circumstances:

           (a)  Breach of Material Obligation: DIRECTV fails to perform any
                -----------------------------
                material agreement, term or covenant under this Agreement,
                unless (i) DIRECTV cures such failure within thirty (30) days
                after receipt of such written notice thereof from BBS or (ii)
                DIRECTV has diligently commenced reasonable steps to cure such
                failure within such thirty (30) day period and thereafter
                diligently and completely cures such failure within an
                additional thirty (30) day period;

           (b)  Breach of Representation/Warranty: Any representation or
                ---------------------------------
                warranty made by DIRECTV hereunder proves to be inaccurate in
                any material respect, in which case BBS shall have the right to
                terminate this Agreement upon thirty (30) days prior written
                notice to DIRECTV of such inaccuracy.

           (c)  Insolvency: Upon the filing of a voluntary or involuntary
                ----------
                petition in bankruptcy by or against DIRECTV or upon the
                appointment of a receiver, trustee, liquidator or custodian for
                all or a substantial part of DIRECTV's property, provided, that
                in the case of an involuntary petition or appointment, BBS shall
                not have the right to terminate if the applicable involuntary
                action is vacated within thirty (30) days.

     15.2  Termination by DIRECTV: DIRECTV may terminate this Agreement under
           ----------------------
           the following circumstances:

           (a)  Breach of Material Obligation: BBS fails to perform any material
                -----------------------------
                agreement, term or covenant under this Agreement, unless (i) BBS
                cures such failure within thirty (30) days after receipt of such
                written notice thereof from DIRECTV or (ii) BBS has diligently
                commenced reasonable steps to cure such failure within such
                thirty (30) day period and thereafter diligently and completely
                cures such failure within an additional thirty (30) day period;

                                       18
<PAGE>

           (b)  Breach of Representation/Warranty: Any representation or
                ---------------------------------
                warranty made by BBS hereunder proves to be inaccurate in any
                material respect, in which case DIRECTV  shall have the right to
                terminate this Agreement upon thirty (30) days prior written
                notice to BBS of such inaccuracy.

           (c)  Insolvency:  Upon the filing of a voluntary or involuntary
                ----------
                petition in bankruptcy by or against BBS or upon the appointment
                of a receiver, trustee, liquidator or custodian for all or a
                substantial part of BBS's property, provided, that in the case
                of an involuntary petition or appointment, DIRECTV shall not
                have the right to terminate if the applicable involuntary action
                is vacated within thirty (30) days.

     15.3  Remedies: The foregoing termination rights are in addition to a
           --------
           Party's other rights at law or in equity or pursuant to any other
           provision of this Agreement.

16.    MISCELLANEOUS:
       -------------

     16.1  Invoices: The Parties agree that, in respect of any payment hereunder
           --------
           not otherwise specifically provided for as to date of payment, each
           Party shall invoice the other Party for any amount due to it
           hereunder and payment shall be due and payable no later than forty-
           five (45) calendar days following receipt of such invoice. The
           failure by a Party to provide a timely invoice to another Party shall
           not constitute a waiver by it of its right to receive such amounts
           but the corresponding payment shall not be deemed due and payable
           until the expiration of the due date as determined in this Section.

     16.2  Severability: If any term or other provision of this Agreement is
           ------------
           invalid, illegal or incapable of being enforced by reason of any Law
           or public policy, all other terms and provisions of this Agreement
           shall nevertheless remain in full force and effect so long as the
           economic or legal substance of the transactions contemplated hereby
           is not affected in any manner materially adverse to either Party.
           Upon such determination that any term or other provision is invalid,
           illegal or incapable of being enforced, the Parties shall negotiate
           in good faith to modify this Agreement so as to effect the original
           intent of the Parties as closely as possible in an acceptable manner
           in order that the transactions contemplated hereby are consummated as
           originally contemplated to the greatest extent possible.

     16.3  No Waiver: The failure of either Party to partially or fully exercise
           ---------
           any right or the waiver by either Party of any breach, shall not
           prevent a subsequent exercise of such right or be deemed a waiver of
           any subsequent breach of the same or any other term of this
           Agreement.

     16.4  Assignment: Neither Party may assign any of its rights or obligations
           ----------
           under this Agreement to any other Person without the other Party's
           prior written consent; provided, that either Party may assign its
           rights and obligations under this Agreement to an Affiliate, to a
           third Person which acquires all or substantially all of such Party's
           assets or to a third Person into which such Party may be merged or
           consolidated, provided that the applicable assignee agrees to assume
           all of the assigning Party's obligations hereunder and subject to the
           further understanding that the assigning Party shall nevertheless
           remain liable for its obligations hereunder (notwithstanding such
           assignment) in the absence of a contrary written agreement with the
           non-assigning Party. However, in the event this Agreement is assigned
           by BBS to a provider of sports video programming (i.e., a Person

                                       19
<PAGE>

           who distributes one or more cable programming sports channels in the
           United States such as ESPN, FoxSports, etc.), then the BBS
           Programming Restrictions set forth below shall apply, commencing as
           of the effective date of such assignment. Notwithstanding anything to
           the contrary set forth above: (a) BBS may not assign this Agreement
           or delegate any of its obligations under this Agreement to a Person
           that controls, is controlled by or is under common control with one
           or more Competing Multi-Channel System(s) (a "CMCS Person"); and (b)
           in the event of a change-of-control of BBS by way of a merger,
           consolidation or otherwise that results in BBS being controlled by a
           CMCS Person, DIRECTV shall have the right to terminate this Agreement
           upon sixty (60) days prior written notice (the consequences of such
           termination being the same as arise in connection with a termination
           under Section 14.(c) above). The "BBS Programming Restrictions" are
           as follows: The BBS Programming is not intended to provide a vehicle
           for delivery of a sports programming channel (or portion thereof)
           that would ordinarily be the subject of a programming affiliation
           agreement between DIRECTV and the provider, nor is it intended to
           provide a forum to create subscriber demand for such an affiliation
           agreement. Accordingly, the BBS Programming shall not be modified,
           promoted or provided in any way that would contravene such intended
           restrictions. In addition, (i) the branding of the BBS Programming
           shall not be changed without the consent of DIRECTV, which may be
           withheld in its discretion and (ii) references to programming
           channels or programming providers (whether or not currently
           distributed on the DIRECTV System) in the content of the BBS
           Programming shall be subject to the consent of DIRECTV, which may be
           withheld in its discretion.

     16.5  Survival: Upon expiration or termination of this Agreement, the
           --------
           provisions of Sections 10, 12 and 14 above shall survive.

     16.6  Governing Law/Jurisdiction: This Agreement and all matters collateral
           --------------------------
           hereto shall be construed and enforced in accordance with the laws of
           the State of California applicable to contracts executed and
           performed entirely therein. Each of the Parties hereby irrevocably
           agrees that the state and federal courts located in Los Angeles,
           California shall have sole jurisdiction over any suit or other
           proceeding arising out of or based upon this Agreement and each Party
           hereto hereby waives any claim that it is not subject personally to
           the jurisdiction of said courts of that any such suit or proceeding
           is brought in an inconvenient forum or improper venue. Each of the
           Parties hereto irrevocably agrees that service of process in any such
           suit or other proceeding shall be properly made (without limitation)
           if delivered to the address(es) set forth in Section 16.12 below.

     16.7  Third Party Beneficiaries: No other Persons shall be deemed a third
           -------------------------
           party beneficiary of this Agreement. Nothing in this Agreement,
           express or implied, is intended to confer upon any other Person any
           legal or equitable right, benefit or remedy of any nature whatsoever
           under or by reason of this Agreement.

     16.8  Amendments: This Agreement may not be amended or modified except by
           ----------
           an instrument in writing signed by both BBS and DIRECTV.

     16.9  Force Majeure: Neither Party shall be liable to the other Party for
           -------------
           any losses or damages incurred by such other Party for breach of any
           representation, warranty or covenant made by it in this Agreement or
           for failure or delay in providing any services or content described
           in this Agreement where such breach, failure or delay is due to acts
           of God, failure of carriers, labor disputes, war, public disaster,
           failure or delay in software encoding, any failure or degradation in
           performance of the DBS satellite(s) or

                                       20
<PAGE>

            transponders on such satellites (as applicable) or of the DTV
            System, or any other cause beyond its control (each, a "Force
            Majeure Event"). Any failure or delay in performance of this
            Agreement shall be excused for the period of time such Force Majeure
            Event(s) causes such non-performance; provided, however, that if
            DIRECTV determines in its sole discretion that it is commercially or
            technically unfeasible to cure a Force Majeure Event with respect to
            the DTV System or DBS satellite(s) and so notifies BBS, then either
            Party may terminate this Agreement effective upon written notice to
            the other Party (the consequences of such termination being the same
            as provided in the event of a termination under Section 14.(c)
            above). The Parties acknowledge and agree that although the TWOS
            Channel (including BBS Programming) may at any given time be
            uplinked to only one of several DBS satellites, failure or
            degradation in any of such DBS satellites may require DIRECTV to
            reduce the number of services available for allocation among all of
            the DBS satellites, with such reduction including, without
            limitation, curtailment or termination of the distribution of the
            TWOS Channel (including BBS Programming) by DIRECTV, at DIRECTV's
            sole discretion; in such instance, however, each of the Parties
            shall have the termination rights set forth in the immediately
            preceding sentence.

     16.10  Program Guides: During the TWOS Term, DIRECTV shall provide BBS with
            --------------
            the monthly program guide for the DTV System, not later than the
            time that DIRECTV provides such monthly guides to its DTV
            Subscribers.

     16.11  Counterparts: This Agreement may be executed in one or more
            ------------
            counterparts, each of which when executed shall be deemed to be an
            original but all of which taken together shall constitute one and
            the same agreement.

     16.12  Notices: All notices hereunder shall be in writing and shall be sent
            -------
            by certified mail (return receipt requested) or registered mail, by
            air courier service, by personal delivery or by facsimile confirmed
            by mail (provided that notices of breaches under this Agreement may
            not be made by facsimile) to the address (or fax number) of the
            Party for whom it is intended, as follows:

            BBS: Broadband Sports, Inc., 2120 Colorado Avenue, Suite 200, Santa
            Monica, California 90404, Fax No. 310\453-8101, Attn: Vice
            President, Business Development, with a separate copy to the
            attention of Vice President, General Counsel.

            To DIRECTV: DIRECTV, 2230 E. Imperial Hwy, El Segundo, California
            90245, Fax No. 310\535-5420, Attn: Vice President of New Ventures,
            with a separate copy to the attention of the General Counsel, Fax
            No. 310\726-4991.

            All notices shall be deemed to have been given (a) on the fifth
            business days after the date when sent by registered or certified
            mail, if sent by mail, (b) on the first business day after the date
            of delivery to an air courier service, if sent by air courier or (c)
            on the date of receipt, if sent by personal delivery or facsimile.

                                       21
<PAGE>

     16.13  Captions: The headings of sections and subsections contained in this
            --------
            Agreement are intended for convenience only, and they shall not be
            of any effect in construing the contents of the respective sections
            and subsections.

     16.14  Entire Agreement: This Agreement, together with the Ancillary
            ----------------
            Security Agreements, sets forth the entire agreement between the
            Parties on this subject and supersedes all prior negotiations,
            understandings and agreements between the Parties concerning the
            subject matter.

            IN WITNESS WHEREOF, BBS and DIRECTV have each executed this
     Agreement as of the Effective Date.

BROADBAND SPORTS, INC.                      DIRECTV ENTERPRISES, INC.

By:                                         By:
    -----------------------------               --------------------------
Name:                                       Name:
Title:                                      Title:

                                            DIRECTV, INC.

                                            By:
                                                --------------------------
                                            Name:
                                            Title:

                                       22
<PAGE>

                                   EXHIBIT A
                                   ---------

                           STOCK PURCHASE AGREEMENT

                                       23
<PAGE>

                                   EXHIBIT B
                                   ---------

                               WARRANT AGREEMENT

                                       24
<PAGE>

                                   EXHIBIT C
                                   ---------

                           INVESTOR RIGHTS AGREEMENT

                                       25
<PAGE>

                                   EXHIBIT D
                                   ---------

         LIST OF DTV PROGRAMMING SERVICES FOR PURPOSES OF SECTION 4.5

                                       26

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