Document:

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Exhibit 4.3

                     INVESTOR REGISTRATION RIGHTS AGREEMENT

         THIS REGISTRATION RIGHTS AGREEMENT (this "AGREEMENT"), dated as of June
25,  2003, by and among  PICK-UPS PLUS INC., a Delaware  corporation,  with its
principal  office  located at 4360 Ferguson Drive - Suite 120  Cincinnati,  Ohio
45245 (the  "COMPANY"),  and the undersigned  investors (each, an "INVESTOR" and
collectively, the "INVESTORS").

         WHEREAS:

         A. In connection  with the Securities  Purchase  Agreement by and among
the parties hereto of even date herewith (the "SECURITIES PURCHASE  AGREEMENT"),
the  Company has agreed,  upon the terms and  subject to the  conditions  of the
Securities  Purchase  Agreement,   to  issue  and  sell  to  the  Investors  (i)
convertible debentures (the "CONVERTIBLE DEBENTURES") which shall be convertible
into that number of shares of the Company's  common  stock,  par value $.001 per
share (the "COMMON  STOCK"),  pursuant to the terms of the  Securities  Purchase
Agreement for an aggregate  purchase price of up to One Hundred Eighty  Thousand
Dollars  ($180,000) and (ii) Merrit Jesson,  Robert Ellis, and Donald Quarterman
have each pledged  shares of the Company's  Common Stock  pursuant to the Pledge
Agreements dated the date hereof in order to secure repayment of the Convertible
Debenture.  Capitalized terms not defined herein shall have the meaning ascribed
to them in the Securities Purchase Agreement.

         B. To induce  the  Investors  to execute  and  deliver  the  Securities
Purchase  Agreement,  the  Company  has agreed to provide  certain  registration
rights  under  the  Securities  Act of  1933,  as  amended,  and the  rules  and
regulations  there under, or any similar successor  statute  (collectively,  the
"1933 ACT"), and applicable state securities laws.

         NOW,  THEREFORE,  in  consideration  of the  premises  and  the  mutual
covenants  contained  herein  and other  good and  valuable  consideration,  the
receipt and  sufficiency of which are hereby  acknowledged,  the Company and the
Investors hereby agree as follows:

               1. DEFINITIONS.

         As used in this Agreement, the following terms shall have the following
meanings:

               (a)  "INVESTOR"  means an Investor and any transferee or assignee
thereof to whom an Investor  assigns  its rights  under this  Agreement  and who
agrees to become bound by the  provisions of this  Agreement in accordance  with
Section 9 hereof.

               (b) "PERSON" means a corporation, a limited liability company, an
association,  a partnership,  an  organization,  a business,  an  individual,  a
governmental or political subdivision thereof or a governmental agency.

               (c)  "REGISTER,"  "REGISTERED,"  and  "REGISTRATION"  refer  to a
registration   effected  by  preparing  and  filing  one  or  more  Registration
Statements  (as defined  below) in compliance  with the 1933 Act and pursuant to
Rule 415 under the 1933 Act or any successor rule

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providing for offering securities on a continuous or delayed basis ("RULE 415"),
and  the  declaration  or  ordering  of  effectiveness   of  such   Registration
Statement(s) by the United States Securities and Exchange SEC (the "SEC").

               (d)  "REGISTRABLE  SECURITIES"  means the shares of Common  Stock
issuable to Investors upon (i) conversion of the Convertible Debentures pursuant
to the Securities Purchase Agreement.

               (e) "REGISTRATION STATEMENT" means a registration statement under
the 1933 Act which covers the Registrable Securities.

               2. REGISTRATION.

               (a) Subject to the terms and  conditions of this  Agreement,  the
Company  shall  prepare  and file,  no later than thirty (30) days from July 26,
2003 (the "SCHEDULED FILING DEADLINE"), with the SEC a registration statement on
Form S-1 or SB-2 (or,  if the Company is then  eligible,  on Form S-3) under the
1933 Act (the "INITIAL  REGISTRATION  STATEMENT") for the  registration  for the
resale by all  Investors who purchased  Registrable  Securities  pursuant to the
Securities  Purchase  Agreement  25,000,000  shares of Common Stock to be issued
upon conversion of the Convertible  Debentures issued pursuant to the Securities
Purchase Agreement. The Company shall cause the Registration Statement to remain
effective until all of the Registrable  Securities have been sold.  Prior to the
filing of the  Registration  Statement with the SEC, the Company shall furnish a
copy  of the  Initial  Registration  Statement  to  the  Investors,  and  Butler
Gonzalez,  LLP for their review and comment.  The Investors and Butler  Gonzalez
LLP shall furnish comments on the Initial Registration  Statement to the Company
within twenty-four (24) hours of the receipt thereof from the Company.

               (b)  EFFECTIVENESS  OF THE INITIAL  REGISTRATION  STATEMENT.  The
Company  shall  use its  best  efforts  (i) to  have  the  Initial  Registration
Statement  declared  effective by the SEC no later than one hundred twenty (120)
days after the date  hereof (the  "SCHEDULED  EFFECTIVE  DEADLINE")  and (ii) to
insure that the Initial Registration  Statement and any subsequent  Registration
Statement  remains in effect until all of the  Registrable  Securities have been
sold, subject to the terms and conditions of this Agreement.

               (c) FAILURE TO FILE OR OBTAIN  EFFECTIVENESS  OF THE REGISTRATION
STATEMENT. In the event the Registration Statement is not filed by the Scheduled
Filing  Deadline  or is not  declared  effective  by the  SEC on or  before  the
Scheduled  Effective  Date,  or if after  the  Registration  Statement  has been
declared effective by the SEC, sales cannot be made pursuant to the Registration
Statement  (whether  because  of a failure  to keep the  Registration  Statement
effective,  failure to disclose such information as is necessary for sales to be
made  pursuant to the  Registration  Statement,  failure to register  sufficient
shares of Common  Stock or otherwise  then as partial  relief for the damages to
any holder of Registrable Securities by reason of any such delay in or reduction
of its ability to sell the underlying shares of Common Stock (which remedy shall
not be  exclusive of any other  remedies at law or in equity),  the Company will
pay as  liquidated  damages (the  "LIQUIDATED  DAMAGES")  to the holder,  at the
holder's  option,  either a cash amount or shares of the Company's  Common Stock
within three (3) business  days,  after demand  therefore,  equal to two percent
(2%) of the liquidated value of the Convertible

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Debentures  outstanding  as  Liquidated  Damages for each thirty (30) day period
after the Scheduled Filing Deadline or the Scheduled  Effective Date as the case
may be. If paid in the form of Common  Stock,  the  amount of stock to be issued
will be calculated  as follows:  the value of the stock shall be the Closing Bid
Price on the date the liquidated damages payment is demanded.

               (d)  LIQUIDATED  DAMAGES.  The  Company and the  Investor  hereto
acknowledge  and agree that the sums payable under  subsection  2(c) above shall
constitute liquidated damages and not penalties. The parties further acknowledge
that (i) the amount of loss or damages  likely to be incurred is incapable or is
difficult to precisely estimate,  (ii) the amounts specified in such subsections
bear  a   reasonable   relationship   to,   and  are  not   plainly  or  grossly
disproportionate  to the probable loss likely to be incurred in connection  with
any  failure  by the  Company  to  obtain or  maintain  the  effectiveness  of a
Registration  Statement,  (iii)  one of the  reasons  for  the  Company  and the
Investor  reaching an agreement as to such amounts was the  uncertainty and cost
of litigation regarding the question of actual damages, and (iv) the Company and
the Investor are  sophisticated  business  parties and have been  represented by
sophisticated  and able legal  counsel and  negotiated  this  Agreement at arm's
length.

               3. RELATED OBLIGATIONS.

               (a) The Company shall keep the Registration  Statement  effective
pursuant  to Rule 415 at all times  until the date on which the  Investor  shall
have sold all the Registrable  Securities covered by such Registration Statement
(the  "REGISTRATION  PERIOD"),   which  Registration  Statement  (including  any
amendments or supplements thereto and prospectuses  contained therein) shall not
contain any untrue statement of a material fact or omit to state a material fact
required to be stated therein,  or necessary to make the statements  therein, in
light of the circumstances in which they were made, not misleading.

               (b) The  Company  shall  prepare  and  file  with  the  SEC  such
amendments   (including   post-effective   amendments)   and  supplements  to  a
Registration   Statement  and  the  prospectus  used  in  connection  with  such
Registration  Statement,  which  prospectus is to be filed  pursuant to Rule 424
promulgated  under the 1933 Act, as may be necessary  to keep such  Registration
Statement  effective at all times during the  Registration  Period,  and, during
such  period,  comply with the  provisions  of the 1933 Act with  respect to the
disposition  of all  Registrable  Securities  of the  Company  covered  by  such
Registration  Statement  until such time as all of such  Registrable  Securities
shall  have  been  disposed  of in  accordance  with  the  intended  methods  of
disposition by the seller or sellers  thereof as set forth in such  Registration
Statement. In the case of amendments and supplements to a Registration Statement
which are required to be filed pursuant to this Agreement (including pursuant to
this Section  3(b)) by reason of the  Company's  filing a report on Form 10-KSB,
Form 10-QSB or Form 8-K or any analogous  report under the  Securities  Exchange
Act of 1934,  as amended (the "1934 ACT"),  the Company shall  incorporate  such
report by reference into the  Registration  Statement,  if applicable,  or shall
file such  amendments or  supplements  with the SEC on the same day on which the
1934 Act report is filed which created the  requirement for the Company to amend
or supplement the Registration Statement.

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               (c) The Company shall furnish to each Investor whose  Registrable
Securities are included in any Registration  Statement,  without charge,  (i) at
least one (1) copy of such Registration  Statement as declared  effective by the
SEC and any amendment(s) thereto,  including financial statements and schedules,
all  documents  incorporated  therein  by  reference,   all  exhibits  and  each
preliminary prospectus, (ii) ten (10) copies of the final prospectus included in
such Registration  Statement and all amendments and supplements thereto (or such
other number of copies as such Investor may  reasonably  request) and (iii) such
other  documents as such  Investor may  reasonably  request from time to time in
order to facilitate the disposition of the Registrable  Securities owned by such
Investor.

               (d) The Company  shall use its best  efforts to (i)  register and
qualify the  Registrable  Securities  covered by a Registration  Statement under
such other  securities  or "blue sky" laws of such  jurisdictions  in the United
States as any  Investor  reasonably  requests,  (ii)  prepare  and file in those
jurisdictions,   such  amendments  (including  post-effective   amendments)  and
supplements  to such  registrations  and  qualifications  as may be necessary to
maintain the effectiveness  thereof during the Registration  Period,  (iii) take
such other  actions as may be  necessary  to  maintain  such  registrations  and
qualifications in effect at all times during the Registration  Period,  and (iv)
take all  other  actions  reasonably  necessary  or  advisable  to  qualify  the
Registrable Securities for sale in such jurisdictions;  provided,  however, that
the  Company  shall not be required in  connection  therewith  or as a condition
thereto to (w) make any change to its certificate of  incorporation  or by-laws,
(x) qualify to do business in any  jurisdiction  where it would not otherwise be
required to qualify but for this  Section  3(d),  (y) subject  itself to general
taxation in any such  jurisdiction,  or (z) file a general consent to service of
process  in any such  jurisdiction.  The  Company  shall  promptly  notify  each
Investor who holds  Registrable  Securities of the receipt by the Company of any
notification with respect to the suspension of the registration or qualification
of any of the Registrable Securities for sale under the securities or "blue sky"
laws of any jurisdiction in the United States or its receipt of actual notice of
the initiation or threat of any proceeding for such purpose.

               (e) As promptly as practicable after becoming aware of such event
or  development,  the  Company  shall  notify  each  Investor  in writing of the
happening  of any  event  as a result  of which  the  prospectus  included  in a
Registration  Statement,  as then in effect,  includes an untrue  statement of a
material fact or omission to state a material fact required to be stated therein
or necessary to make the statements therein, in light of the circumstances under
which they were  made,  not  misleading  (provided  that in no event  shall such
notice  contain any material,  nonpublic  information),  and promptly  prepare a
supplement  or amendment to such  Registration  Statement to correct such untrue
statement  or  omission,  and  deliver  ten (10)  copies of such  supplement  or
amendment to each Investor. The Company shall also promptly notify each Investor
in writing (i) when a prospectus or any prospectus  supplement or post-effective
amendment   has  been  filed,   and  when  a   Registration   Statement  or  any
post-effective   amendment   has   become   effective   (notification   of  such
effectiveness  shall be delivered to each  Investor by facsimile on the same day
of such  effectiveness),  (ii) of any  request  by the  SEC  for  amendments  or
supplements  to a  Registration  Statement  or  related  prospectus  or  related
information,  and  (iii)  of  the  Company's  reasonable  determination  that  a
post-effective amendment to a Registration Statement would be appropriate. 4

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               (f) The  Company  shall  use its  best  efforts  to  prevent  the
issuance  of  any  stop  order  or  other   suspension  of  effectiveness  of  a
Registration  Statement,  or the suspension of the  qualification  of any of the
Registrable  Securities for sale in any jurisdiction within the United States of
America and, if such an order or suspension is issued,  to obtain the withdrawal
of such order or suspension at the earliest  possible  moment and to notify each
Investor  who holds  Registrable  Securities  being sold of the issuance of such
order  and the  resolution  thereof  or its  receipt  of  actual  notice  of the
initiation or threat of any proceeding for such purpose.

               (g) At the reasonable request of any Investor,  the Company shall
furnish to such Investor,  on the date of the  effectiveness of the Registration
Statement  and  thereafter  from time to time on such dates as an  Investor  may
reasonably request (i) a letter, dated such date, from the Company's independent
certified  public  accountants in form and substance as is customarily  given by
independent  certified  public  accountants to  underwriters  in an underwritten
public  offering,  and  (ii) an  opinion,  dated  as of such  date,  of  counsel
representing the Company for purposes of such Registration  Statement,  in form,
scope and substance as is customarily given in an underwritten  public offering,
addressed to the Investors.

               (h) The Company shall make  available  for  inspection by (i) any
Investor and (ii) one (1) firm of  accountants  or other agents  retained by the
Investors  (collectively,  the "INSPECTORS")  all pertinent  financial and other
records,  and  pertinent  corporate  documents  and  properties  of the  Company
(collectively,  the "RECORDS"),  as shall be reasonably deemed necessary by each
Inspector,  and cause the Company's officers,  directors and employees to supply
all information which any Inspector may reasonably request;  provided,  however,
that each Inspector  shall agree,  and each Investor  hereby agrees,  to hold in
strict  confidence and shall not make any disclosure  (except to an Investor) or
use any Record or other information  which the Company  determines in good faith
to be confidential,  and of which  determination the Inspectors are so notified,
unless (a) the  disclosure  of such  Records is  necessary to avoid or correct a
misstatement or omission in any Registration  Statement or is otherwise required
under the 1933 Act,  (b) the  release of such  Records is ordered  pursuant to a
final,  non-appealable  subpoena  or order  from a court or  government  body of
competent  jurisdiction,  or (c) the  information  in such Records has been made
generally  available to the public other than by disclosure in violation of this
or any other  agreement of which the Inspector  and the Investor has  knowledge.
Each  Investor  agrees that it shall,  upon  learning  that  disclosure  of such
Records  is  sought  in  or  by  a  court  or  governmental  body  of  competent
jurisdiction or through other means, give prompt notice to the Company and allow
the  Company,  at its  expense,  to  undertake  appropriate  action  to  prevent
disclosure  of,  or to  obtain  a  protective  order  for,  the  Records  deemed
confidential.

               (i) The  Company  shall  hold in  confidence  and  not  make  any
disclosure of information  concerning an Investor provided to the Company unless
(i) disclosure of such  information is necessary to comply with federal or state
securities  laws, (ii) the disclosure of such  information is necessary to avoid
or correct a misstatement or omission in any Registration  Statement,  (iii) the
release of such  information  is ordered  pursuant to a subpoena or other final,
non-appealable order from a court or governmental

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body of competent jurisdiction, or (iv) such information has been made generally
available to the public other than by disclosure in violation of this  Agreement
or any other  agreement.  The Company  agrees that it shall,  upon learning that
disclosure of such information concerning an Investor is sought in or by a court
or  governmental  body of competent  jurisdiction  or through other means,  give
prompt  written  notice  to  such  Investor  and  allow  such  Investor,  at the
Investor's expense, to undertake appropriate action to prevent disclosure of, or
to obtain a protective order for, such information.

               (j) The Company  shall use its best  efforts  either to cause all
the Registrable  Securities covered by a Registration Statement (i) to be listed
on each  securities  exchange  on which  securities  of the same class or series
issued  by the  Company  are  then  listed,  if  any,  if the  listing  of  such
Registrable  Securities  is then  permitted  under the rules of such exchange or
(ii) the  inclusion  for  quotation on the National  Association  of  Securities
Dealers,  Inc. OTC Bulletin Board for such Registrable  Securities.  The Company
shall pay all fees and expenses in connection  with  satisfying  its  obligation
under this Section 3(j).

               (k) The  Company  shall  cooperate  with the  Investors  who hold
Registrable  Securities  being  offered  and,  to  the  extent  applicable,   to
facilitate the timely  preparation and delivery of certificates (not bearing any
restrictive  legend)  representing  the  Registrable  Securities  to be  offered
pursuant to a Registration  Statement and enable such certificates to be in such
denominations  or amounts,  as the case may be, as the Investors may  reasonably
request and registered in such names as the Investors may request.

               (l)  The  Company  shall  use  its  best  efforts  to  cause  the
Registrable  Securities covered by the applicable  Registration  Statement to be
registered with or approved by such other  governmental  agencies or authorities
as  may  be  necessary  to  consummate  the  disposition  of  such   Registrable
Securities.

               (m) The Company  shall make  generally  available to its security
holders  as soon as  practical,  but not later than  ninety  (90) days after the
close of the period covered  thereby,  an earnings  statement (in form complying
with the provisions of Rule 158 under the 1933 Act) covering a twelve (12) month
period  beginning not later than the first day of the Company's  fiscal  quarter
next following the effective date of the Registration Statement.

               (n) The Company  shall  otherwise  use its best efforts to comply
with all  applicable  rules and  regulations  of the SEC in connection  with any
registration hereunder.

               (o) Within two (2) business days after a  Registration  Statement
which  covers  Registrable  Securities  is declared  effective  by the SEC,  the
Company shall deliver, and shall cause legal counsel for the Company to deliver,
to the  transfer  agent  for such  Registrable  Securities  (with  copies to the
Investors  whose  Registrable  Securities  are  included  in  such  Registration
Statement)  confirmation  that such  Registration  Statement  has been  declared
effective by the SEC in the form attached hereto as EXHIBIT A.

               (p) The Company shall take all other reasonable actions necessary
to  expedite  and  facilitate   disposition  by  the  Investors  of  Registrable
Securities pursuant to a Registration Statement.

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               4. OBLIGATIONS OF THE INVESTORS.

               Each  Investor  agrees that,  upon receipt of any notice from the
Company of the  happening of any event of the kind  described in Section 3(f) or
the  first  sentence  of  3(e),  such  Investor  will  immediately   discontinue
disposition of Registrable Securities pursuant to any Registration  Statement(s)
covering such Registrable Securities until such Investor's receipt of the copies
of the  supplemented  or amended  prospectus  contemplated  by  Section  3(e) or
receipt of notice that no supplement  or amendment is required.  Notwithstanding
anything to the contrary,  the Company shall cause its transfer agent to deliver
unlegended  certificates  for  shares  of  Common  Stock to a  transferee  of an
Investor in accordance  with the terms of the Securities  Purchase  Agreement in
connection  with any sale of  Registrable  Securities  with  respect to which an
Investor has entered into a contract for sale prior to the Investor's receipt of
a notice from the Company of the happening of any event of the kind described in
Section  3(f) or the first  sentence of 3(e) and for which the  Investor has not
yet settled.

               5. EXPENSES OF REGISTRATION.

               All expenses incurred in connection with  registrations,  filings
or qualifications  pursuant to Sections 2 and 3, including,  without limitation,
all  registration,   listing  and  qualifications  fees,  printers,   legal  and
accounting fees shall be paid by the Company.

               6. INDEMNIFICATION.

               With respect to  Registrable  Securities  which are included in a
Registration Statement under this Agreement:

               (a) To the fullest extent permitted by law, the Company will, and
hereby does, indemnify,  hold harmless and defend each Investor,  the directors,
officers, partners,  employees, agents,  representatives of, and each Person, if
any, who  controls  any Investor  within the meaning of the 1933 Act or the 1934
Act (each,  an  "INDEMNIFIED  Person"),  against  any losses,  claims,  damages,
liabilities,  judgments, fines, penalties, charges, costs, reasonable attorneys'
fees,  amounts paid in settlement or expenses,  joint or several  (collectively,
"CLAIMS") incurred in investigating,  preparing or defending any action,  claim,
suit, inquiry,  proceeding,  investigation or appeal taken from the foregoing by
or before any court or governmental,  administrative or other regulatory agency,
body or the SEC,  whether  pending or threatened,  whether or not an indemnified
party is or may be a party thereto ("INDEMNIFIED DAMAGES"), to which any of them
may become subject  insofar as such Claims (or actions or  proceedings,  whether
commenced or threatened, in respect thereof) arise out of or are based upon: (i)
any  untrue  statement  or alleged  untrue  statement  of a  material  fact in a
Registration Statement or any post-effective  amendment thereto or in any filing
made in connection with the  qualification  of the offering under the securities
or other "blue sky" laws of any jurisdiction in which Registrable Securities are
offered  ("BLUE SKY  FILING"),  or the  omission or alleged  omission to state a
material fact required to be stated  therein or necessary to make the statements
therein not misleading; (ii) any untrue statement or alleged untrue statement of
a material fact contained in any final  prospectus (as amended or  supplemented,
if the Company files any amendment  thereof or supplement  thereto with the SEC)
or the omission or alleged omission to state therein any material fact necessary
to make the statements made therein,  in light of the circumstances  under

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which the statements  therein were made, not misleading;  or (iii) any violation
or alleged  violation  by the Company of the 1933 Act,  the 1934 Act,  any other
law,  including,  without  limitation,  any state securities law, or any rule or
regulation  there  under  relating  to the  offer  or  sale  of the  Registrable
Securities  pursuant to a  Registration  Statement (the matters in the foregoing
clauses (i) through (iii) being, collectively,  "VIOLATIONS"). The Company shall
reimburse  the  Investors  and each such  controlling  person  promptly  as such
expenses  are  incurred  and  are  due  and  payable,  for  any  legal  fees  or
disbursements or other reasonable  expenses  incurred by them in connection with
investigating  or  defending  any such  Claim.  Notwithstanding  anything to the
contrary  contained  herein,  the  indemnification  agreement  contained in this
Section 6(a):  (x) shall not apply to a Claim by an  Indemnified  Person arising
out of or based upon a Violation which occurs in reliance upon and in conformity
with information  furnished in writing to the Company by such Indemnified Person
expressly  for  use in  connection  with  the  preparation  of the  Registration
Statement or any such amendment thereof or supplement thereto;  (y) shall not be
available  to the extent  such Claim is based on a failure  of the  Investor  to
deliver  or to  cause to be  delivered  the  prospectus  made  available  by the
Company, if such prospectus was timely made available by the Company pursuant to
Section 3(c); and (z) shall not apply to amounts paid in settlement of any Claim
if such settlement is effected without the prior written consent of the Company,
which consent shall not be unreasonably withheld. Such indemnity shall remain in
full force and effect  regardless of any  investigation  made by or on behalf of
the  Indemnified  Person  and shall  survive  the  transfer  of the  Registrable
Securities by the Investors pursuant to Section 9 hereof.

               (b) In connection  with a Registration  Statement,  each Investor
agrees to severally and not jointly indemnify,  hold harmless and defend, to the
same extent and in the same manner as is set forth in Section 6(a), the Company,
each of its  directors,  each of its officers,  employees,  representatives,  or
agents and each Person,  if any, who controls the Company  within the meaning of
the 1933 Act or the 1934 Act (each an "INDEMNIFIED Party"), against any Claim or
Indemnified Damages to which any of them may become subject, under the 1933 Act,
the 1934 Act or otherwise,  insofar as such Claim or  Indemnified  Damages arise
out of or is based upon any Violation,  in each case to the extent,  and only to
the extent,  that such Violation  occurs in reliance upon and in conformity with
written information  furnished to the Company by such Investor expressly for use
in connection with such  Registration  Statement;  and, subject to Section 6(d),
such Investor will reimburse any legal or other expenses  reasonably incurred by
them in connection  with  investigating  or defending any such Claim;  provided,
however,  that the  indemnity  agreement  contained in this Section 6(b) and the
agreement with respect to contribution contained in Section 7 shall not apply to
amounts paid in settlement of any Claim if such  settlement is effected  without
the  prior  written  consent  of  such  Investor,  which  consent  shall  not be
unreasonably withheld;  provided,  further,  however, that the Investor shall be
liable under this  Section  6(b) for only that amount of a Claim or  Indemnified
Damages as does not exceed the net proceeds to such  Investor as a result of the
sale of Registrable  Securities  pursuant to such Registration  Statement.  Such
indemnity shall remain in full force and effect  regardless of any investigation
made by or on behalf of such Indemnified Party and shall survive the transfer of
the   Registrable   Securities   by  the   Investors   pursuant  to  Section  9.
Notwithstanding  anything to the contrary contained herein, the  indemnification
agreement  contained in this Section 6(b) with respect to any  prospectus  shall
not inure to the benefit of any  Indemnified  Party if the untrue  statement  or
omission of material fact contained in the prospectus was

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corrected and such new  prospectus  was delivered to each Investor prior to such
Investor's use of the prospectus to which the Claim relates.

               (c)  Promptly   after  receipt  by  an   Indemnified   Person  or
Indemnified  Party  under this  Section 6 of notice of the  commencement  of any
action or proceeding (including any governmental action or proceeding) involving
a Claim,  such  Indemnified  Person or  Indemnified  Party shall,  if a Claim in
respect thereof is to be made against any indemnifying  party under this Section
6,  deliver  to the  indemnifying  party a written  notice  of the  commencement
thereof, and the indemnifying party shall have the right to participate in, and,
to the  extent  the  indemnifying  party so  desires,  jointly  with  any  other
indemnifying party similarly  noticed,  to assume control of the defense thereof
with counsel mutually satisfactory to the indemnifying party and the Indemnified
Person or the Indemnified Party, as the case may be; provided,  however, that an
Indemnified  Person or Indemnified  Party shall have the right to retain its own
counsel  with the fees and  expenses  of not more than one (1)  counsel for such
Indemnified  Person or Indemnified  Party to be paid by the indemnifying  party,
if, in the reasonable opinion of counsel retained by the indemnifying party, the
representation  by such counsel of the Indemnified  Person or Indemnified  Party
and the  indemnifying  party would be  inappropriate  due to actual or potential
differing interests between such Indemnified Person or Indemnified Party and any
other party  represented  by such counsel in such  proceeding.  The  Indemnified
Party or Indemnified Person shall cooperate fully with the indemnifying party in
connection  with any  negotiation  or defense of any such action or claim by the
indemnifying  party and shall furnish to the indemnifying  party all information
reasonably  available  to the  Indemnified  Party or  Indemnified  Person  which
relates  to such  action  or  claim.  The  indemnifying  party  shall  keep  the
Indemnified  Party or  Indemnified  Person fully apprised at all times as to the
status of the defense or any settlement  negotiations  with respect thereto.  No
indemnifying  party shall be liable for any  settlement of any action,  claim or
proceeding effected without its prior written consent;  provided,  however, that
the indemnifying party shall not unreasonably  withhold,  delay or condition its
consent.  No indemnifying party shall,  without the prior written consent of the
Indemnified  Party or  Indemnified  Person,  consent to entry of any judgment or
enter into any  settlement  or other  compromise  which  does not  include as an
unconditional  term  thereof  the giving by the  claimant or  plaintiff  to such
Indemnified  Party or  Indemnified  Person of a release  from all  liability  in
respect to such claim or litigation.  Following  indemnification as provided for
hereunder,  the  indemnifying  party  shall be  subrogated  to all rights of the
Indemnified Party or Indemnified Person with respect to all third parties, firms
or corporations  relating to the matter for which indemnification has been made.
The  failure  to  deliver  written  notice to the  indemnifying  party  within a
reasonable  time of the  commencement  of any such action shall not relieve such
indemnifying  party of any liability to the  Indemnified  Person or  Indemnified
Party under this Section 6, except to the extent that the indemnifying  party is
prejudiced in its ability to defend such action.

               (d) The indemnification  required by this Section 6 shall be made
by  periodic   payments  of  the  amount   thereof  during  the  course  of  the
investigation or defense,  as and when bills are received or Indemnified Damages
are incurred.

               (e)  The  indemnity  agreements  contained  herein  shall  be  in
addition to (i) any cause of action or similar right of the Indemnified Party or
Indemnified  Person  against

                                       9

<PAGE>

the  indemnifying  party or others,  and (ii) any liabilities  the  indemnifying
party may be subject to pursuant to the law.

               7. CONTRIBUTION.

         To  the  extent  any   indemnification  by  an  indemnifying  party  is
prohibited or limited by law, the indemnifying  party agrees to make the maximum
contribution  with respect to any amounts for which it would otherwise be liable
under Section 6 to the fullest extent permitted by law; provided, however, that:
(i) no seller of Registrable  Securities guilty of fraudulent  misrepresentation
(within  the  meaning of Section  11(f) of the 1933 Act)  shall be  entitled  to
contribution  from any seller of  Registrable  Securities  who was not guilty of
fraudulent misrepresentation; and (ii) contribution by any seller of Registrable
Securities shall be limited in amount to the net amount of proceeds  received by
such seller from the sale of such Registrable Securities.

               8. REPORTS UNDER THE 1934 ACT.

         With a view to making  available to the  Investors the benefits of Rule
144 promulgated  under the 1933 Act or any similar rule or regulation of the SEC
that may at any time permit the  Investors to sell  securities of the Company to
the public without registration ("RULE 144") the Company agrees to:

               (a) make and keep public  information  available,  as those terms
are understood and defined in Rule 144;

               (b) file with the SEC in a timely  manner all  reports  and other
documents required of the Company under the 1933 Act and the 1934 Act so long as
the Company  remains  subject to such  requirements  (it being  understood  that
nothing herein shall limit the Company's  obligations  under Section 4(c) of the
Securities  Purchase  Agreement)  and the  filing  of  such  reports  and  other
documents as are required by the applicable provisions of Rule 144; and

               (c)  furnish  to each  Investor  so long  as such  Investor  owns
Registrable  Securities,  promptly upon request,  (i) a written statement by the
Company that it has complied  with the reporting  requirements  of Rule 144, the
1933 Act and the 1934 Act,  (ii) a copy of the most recent  annual or  quarterly
report of the  Company  and such other  reports  and  documents  so filed by the
Company,  and (iii) such other  information  as may be  reasonably  requested to
permit  the  Investors  to sell such  securities  pursuant  to Rule 144  without
registration.

               9. ASSIGNMENT OF REGISTRATION RIGHTS.

         The rights under this Agreement  shall be  automatically  assignable by
the Investors to any transferee of all or any portion of Registrable  Securities
if: (i) the Investor agrees in writing with the transferee or assignee to assign
such rights,  and a copy of such  agreement is furnished to the Company within a
reasonable time after such assignment;  (ii) the Company is, within a reasonable
time after such transfer or assignment, furnished with written notice of (a) the
name and address of such  transferee or assignee,  and (b) the  securities  with
respect to which such  registration  rights are being  transferred  or assigned;
(iii) at or before the time the Company receives the written notice contemplated
by clause (ii) of this  sentence the  transferee  or assignee

                                       10

<PAGE>

agrees  in  writing  with  the  Company  to be  bound  by all of the  provisions
contained herein; and (iv) such transfer shall have been made in accordance with
the applicable requirements of the Securities Agreement.

               10. AMENDMENT OF REGISTRATION RIGHTS.

         Provisions of this Agreement may be amended and the observance  thereof
may  be  waived  (either  generally  or  in a  particular  instance  and  either
retroactively  or  prospectively),  only with the written consent of the Company
and  Investors  who then  hold at  least  two-thirds  (2/3)  of the  Registrable
Securities.  Any amendment or waiver effected in accordance with this Section 10
shall be binding upon each Investor and the Company.  No such amendment shall be
effective  to the extent that it applies to fewer than all of the holders of the
Registrable Securities.  No consideration shall be offered or paid to any Person
to amend or consent to a waiver or  modification of any provision of any of this
Agreement unless the same consideration also is offered to all of the parties to
this Agreement.

               11. MISCELLANEOUS.

               (a) A Person is deemed to be a holder of  Registrable  Securities
whenever  such  Person  owns or is  deemed  to own of  record  such  Registrable
Securities.  If  the  Company  receives  conflicting  instructions,  notices  or
elections  from two (2) or more  Persons  with  respect to the same  Registrable
Securities,  the  Company  shall act upon the basis of  instructions,  notice or
election received from the registered owner of such Registrable Securities.

               (b)  Any  notices,  consents,  waivers  or  other  communications
required or permitted to be given under the terms of this  Agreement  must be in
writing  and will be deemed  to have  been  delivered:  (i) upon  receipt,  when
delivered  personally;  (ii)  upon  receipt,  when sent by  facsimile  (provided
confirmation of transmission  is  mechanically or  electronically  generated and
kept on file by the sending party);  or (iii) one (1) business day after deposit
with a nationally  recognized  overnight delivery service, in each case properly
addressed to the party to receive the same. The addresses and facsimile  numbers
for such communications shall be:

If to the Company, to:             Pick Ups Plus Inc.
                                   4360 Ferguson Drive - Suite 120
                                   Cincinnati, Ohio 45245
                                   Attention:     Robert White
                                   Telephone:    (513) 398-4344
                                   Facsimile:    (513) 398-9802

                                   Sichenzia Ross Friedman Ference LLP
With a copy to:                    1065 Avenue of the Americas - 21st Floor
                                   New York, New York 10018
                                   Attention:    Gregory Sichenzia, Esq.
                                   Telephone:    (212) 930-9700
                                   Facsimile:    (212) 930-9725

                                       11

<PAGE>

If to an  Investor,  to its  address  and  facsimile  number on the  Schedule of
Investors attached hereto, with copies to such Investor's representatives as set
forth on the  Schedule of Investors or to such other  address  and/or  facsimile
number and/or to the  attention of such other person as the recipient  party has
specified by written notice given to each other party five (5) days prior to the
effectiveness of such change.  Written  confirmation of receipt (A) given by the
recipient  of  such  notice,  consent,   waiver  or  other  communication,   (B)
mechanically  or  electronically  generated  by the sender's  facsimile  machine
containing the time, date,  recipient facsimile number and an image of the first
page of such  transmission  or (C)  provided by a courier or  overnight  courier
service shall be rebuttable  evidence of personal service,  receipt by facsimile
or receipt from a nationally recognized overnight delivery service in accordance
with clause (i), (ii) or (iii) above, respectively.

               (c)  Failure of any party to exercise  any right or remedy  under
this  Agreement or otherwise,  or delay by a party in  exercising  such right or
remedy, shall not operate as a waiver thereof.

               (d) The laws of the State of  Delaware  shall  govern  all issues
concerning  the  relative  rights  of  the  Company  and  the  Investors  as its
stockholders.  All  other  questions  concerning  the  construction,   validity,
enforcement  and  interpretation  of this  Agreement  shall be  governed  by the
internal laws of the State of New Jersey, without giving effect to any choice of
law or conflict of law  provision or rule (whether of the State of New Jersey or
any other  jurisdiction)  that would  cause the  application  of the laws of any
jurisdiction  other than the State of New Jersey.  Each party hereby irrevocably
submits to the non-exclusive jurisdiction of the Superior Courts of the State of
New Jersey,  sitting in Hudson  County,  New Jersey and  federal  courts for the
District of New Jersey sitting Newark,  New Jersey,  for the adjudication of any
dispute hereunder or in connection herewith or with any transaction contemplated
hereby or discussed herein,  and hereby  irrevocably  waives,  and agrees not to
assert in any suit,  action or  proceeding,  any claim that it is not personally
subject  to the  jurisdiction  of any such  court,  that  such  suit,  action or
proceeding is brought in an  inconvenient  forum or that the venue of such suit,
action or proceeding is improper.  Each party hereby irrevocably waives personal
service of process and consents to process being served in any such suit, action
or  proceeding  by mailing a copy  thereof to such party at the address for such
notices to it under this Agreement and agrees that such service shall constitute
good and sufficient  service of process and notice  thereof.  Nothing  contained
herein  shall be deemed to limit in any way any  right to serve  process  in any
manner  permitted by law. If any provision of this Agreement shall be invalid or
unenforceable in any jurisdiction, such invalidity or unenforceability shall not
affect the validity or enforceability of the remainder of this Agreement in that
jurisdiction  or the  validity  or  enforceability  of  any  provision  of  this
Agreement in any other  jurisdiction.  EACH PARTY HEREBY  IRREVOCABLY WAIVES ANY
RIGHT IT MAY HAVE, AND AGREES NOT TO REQUEST,  A JURY TRIAL FOR THE ADJUDICATION
OF ANY  DISPUTE  HEREUNDER  OR IN  CONNECTION  HEREWITH  OR ARISING  OUT OF THIS
AGREEMENT OR ANY TRANSACTION CONTEMPLATED HEREBY.

               (e) This Agreement,  the Irrevocable Transfer Agent Instructions,
the  Securities   Purchase   Agreement  and  related  documents   including  the
Convertible  Debentures  and the Escrow  Agreement  dated the date hereof by and
among the Company, the Investors set forth on the Schedule of Investors attached
hereto and Butler  Gonzalez LLP (the "ESCROW

                                       12

<PAGE>

AGREEMENT")  constitute  the entire  agreement  among the  parties  hereto  with
respect to the subject  matter  hereof and thereof.  There are no  restrictions,
promises, warranties or undertakings,  other than those set forth or referred to
herein and therein. This Agreement, the Irrevocable Transfer Agent Instructions,
the  Securities   Purchase   Agreement  and  related  documents   including  the
Convertible  Debentures and the Escrow Agreement  supersede all prior agreements
and  understandings  among the parties hereto with respect to the subject matter
hereof and thereof.

               (f) This  Agreement  shall inure to the benefit of and be binding
upon the permitted successors and assigns of each of the parties hereto.

               (g)  The  headings  in this  Agreement  are  for  convenience  of
reference only and shall not limit or otherwise affect the meaning hereof.

               (h) This  Agreement  may be executed in  identical  counterparts,
each of which shall be deemed an original but all of which shall  constitute one
and the same  agreement.  This  Agreement,  once  executed  by a  party,  may be
delivered to the other party hereto by facsimile  transmission of a copy of this
Agreement bearing the signature of the party so delivering this Agreement.

               (i)  Each  party  shall do and  perform,  or cause to be done and
performed,  all such further acts and things,  and shall execute and deliver all
such other  agreements,  certificates,  instruments and documents,  as the other
party may reasonably request in order to carry out the intent and accomplish the
purposes of this Agreement and the consummation of the transactions contemplated
hereby.

The language used in this Agreement will be deemed to be the language  chosen by
the parties to express their mutual  intent and no rules of strict  construction
will be applied against any party.

               (j) This  Agreement  is  intended  for the benefit of the parties
hereto and their respective permitted successors and assigns, and is not for the
benefit of, nor may any provision hereof be enforced by, any other Person.

                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

                                       13

<PAGE>

         IN WITNESS WHEREOF, the parties have caused this Investor  Registration
Rights Agreement to be duly executed as of day and year first above written.

                                          PICK-UPS PLUS INC.

                                          By:
                                          -----------------------------------
                                          Name:     Robert White
                                          Title:      Chief Financial Officer

<PAGE>

                                        3

                                   SCHEDULE I

                               SCHEDULE OF BUYERS

<TABLE>
<CAPTION>

                                                                                               ADDRESS/FACSIMILE
              NAME                                    SIGNATURE                                 NUMBER OF BUYER
----------------------------       -------------------------------------           ------------------------------------
<S>                                <C>                                              <C>
Cornell Capital Partners, LP       By:      Yorkville Advisors, LLC                 101 Hudson Street - Suite 3606
                                   Its:     General Partner                         Jersey City, NJ  07303
                                                                                    Facsimile:        (201) 985-8266

                                   By:
                                   -------------------------------------
                                   Name:    Mark A. Angelo
                                   Its:     Portfolio Manager
</TABLE>

<PAGE>

                                                                       EXHIBIT A

                         FORM OF NOTICE OF EFFECTIVENESS
                            OF REGISTRATION STATEMENT

         Re:      PICK-UPS PLUS INC.

Ladies and Gentlemen:

         We are  counsel to  PICK-UPS  PLUS INC.,  a Delaware  corporation  (the
"COMPANY"),  and have  represented  the Company in connection  with that certain
Securities  Purchase  Agreement (the "PURCHASE  AGREEMENT")  entered into by and
among  the  Company  and  the  investors   named  therein   (collectively,   the
"INVESTORS") pursuant to which the Company issued to the Investors shares of its
Common Stock,  par value $____ per share (the "COMMON  STOCK").  Pursuant to the
Purchase  Agreement,  the Company  also has entered into a  Registration  Rights
Agreement with the Investors (the "REGISTRATION  RIGHTS AGREEMENT")  pursuant to
which the Company  agreed,  among other  things,  to  register  the  Registrable
Securities  (as  defined  in  the  Registration   Rights  Agreement)  under  the
Securities  Act of 1933,  as amended (the "1933 ACT").  In  connection  with the
Company's  obligations under the Registration Rights Agreement,  on ____________
____,  the Company filed a  Registration  Statement on Form  ________  (File No.
333-_____________)  (the  "REGISTRATION  STATEMENT")  with  the  Securities  and
Exchange SEC (the "SEC") relating to the Registrable Securities which names each
of the Investors as a selling stockholder there under.

         In connection  with the  foregoing,  we advise you that a member of the
SEC's  staff has  advised  us by  telephone  that the SEC has  entered  an order
declaring the Registration Statement effective under the 1933 Act at [ENTER TIME
OF  EFFECTIVENESS]  on [ENTER DATE OF  EFFECTIVENESS]  and we have no knowledge,
after  telephonic  inquiry of a member of the SEC's  staff,  that any stop order
suspending its  effectiveness  has been issued or that any  proceedings for that
purpose  are  pending  before,  or  threatened  by, the SEC and the  Registrable
Securities  are  available  for  resale  under  the  1933  Act  pursuant  to the
Registration Statement.

                                        Very truly yours,

                                        ---------------

                                        By:
                                           ------------------------------------

cc:      [LIST NAMES OF INVESTORS]

<PAGE><PAGE>
Exhibit 4.4
                                PLEDGE AGREEMENT

         THIS PLEDGE  AGREEMENT  ("AGREEMENT")  dated as of June 25,  2003, is
given by MERRIT JESSON ("PLEDGOR"), in favor of CORNELL CAPITAL PARTNERS , LP, a
Delaware limited partnership ("CORNELL").  Capitalized terms used herein and not
otherwise  defined  herein shall have the  respective  meanings set forth in the
Securities Purchase Agreement of even date herewith given by Pick-Ups Plus Inc.,
a Delaware  corporation  (the  "COMPANY"),  to Cornell  (as  amended,  restated,
supplemented or otherwise  modified from time to time, the "SECURITIES  PURCHASE
AGREEMENT").

                                    WHEREAS:

         A. The Company and Cornell wish to provide for the funding contemplated
under the  Securities  Purchase  Agreement  in the amount of One Hundred  Eighty
Thousand (U.S.) Dollars ($180,000).

         B. To induce Cornell to enter into the Securities  Purchase  Agreement,
Registration  Rights  Agreement,  Convertible  Debenture,  and  the  Irrevocable
Transfer Agent Instructions, the Pledgor has also agreed to secure the Pledgor's
obligations under the Guaranty by a pledge to Cornell and grant a first-priority
security interest to Cornell of three million (3,000,000) free trading shares of
the Company's  Common Stock (the "FREE TRADING PLEDGED  STOCK")  (referred to as
the "PLEDGED  STOCK") which are issued and outstanding and owned by the Pledgor.
The Pledged Stock is more fully described on EXHIBIT A attached hereto.

         NOW,  THEREFORE,  in  consideration  of the  premises  and  the  mutual
covenants set forth herein,  and for other good and valuable  consideration  the
receipt and  sufficiency  of which is hereby  acknowledged,  the parties  hereby
agree as follows:

         1.  RECITALS.  The above  recitals  are true and  correct  and same are
incorporated into this Agreement by this reference.

         2. PLEDGE OF STOCK; GRANT OF SECURITY INTEREST.  For value received the
Pledgor hereby grants a first-priority security interest in and to, and herewith
delivers to Cornell stock certificates  representing,  three million (3,000,000)
free trading  shares of the Company's  Common Stock (the "FREE  TRADING  PLEDGED
STOCK" and/or the "PLEDGED STOCK") together with any other shares and securities
from time to time  receivable  or  otherwise  distributed  in  respect  of or in
exchange for any or all of such shares,  being called the "PLEDGED  Stock"),  to
secure the payment and  performance of all obligations of the Pledgor to Cornell
the Securities  Purchase Agreement,  Registration Rights Agreement,  Irrevocable
Transfer  Agent  Instructions,  and the  Convertible  Debenture all of even date
herewith  and all of the  documents,  agreements  and  instruments  between  the
Pledgor  and  Cornell  evidencing  or  otherwise   pertaining  to,  the  Secured
Obligations  being  herein   (collectively   referred  to  as  the  "TRANSACTION
DOCUMENTS")  (the  aforesaid  obligations  and  liabilities of the Pledgor being
herein called the "SECURED  OBLIGATIONS").  The Pledgor  unconditionally  agrees
that if the Company  fails for any reason or for no reason to repay  Cornell all
amounts  owed  under  the

<PAGE>

Securities Purchase Agreement and the Convertible Debenture within the period of
time  provided  in the  Convertible  Debenture  and or comply  with the  Secured
Obligations under the Transaction  Documents,  that Cornell shall have the right
to take and/or sell all of the Pledged Stock without limitation.

         3. REPRESENTATIONS AND WARRANTIES.  The Pledgor represents and warrants
to, and agrees with, Cornell as follows:

         (a) The  Pledged  Stock is  represented  by the  stock  certificate  or
certificates  described on EXHIBIT A attached  hereto under the Pledgor's  name,
and that such stock certificate or certificates, accompanied by an instrument of
assignment  or transfer duly executed in blank by the Pledgor as the owner named
in such stock certificate or certificates, have been delivered to Cornell by the
Pledgor.  The Pledged Stock was validly issued,  fully paid and  non-assessable.
The  Pledged  Stock is not  subject to any  voting  agreement,  voting  trust or
similar agreement or arrangement. The Pledged Stock is free and clear of any and
all restrictions,  liens and encumbrances  other than those in favor of Cornell.
The Pledgor  further  covenants  and agrees to keep the  Pledged  Stock free and
clear of any and all  restrictions  liens and  encumbrances  other than those in
favor of Cornell.

         (b) The Pledgor has full power,  right and  authority to enter into and
perform his obligations  under this Agreement,  and this Agreement has been duly
executed  and  delivered  by the Pledgor and  constitutes  the valid and binding
obligations of the Pledgor and is enforceable  against the Pledgor in accordance
with its terms. No permits, approvals or consents of or notifications to (1) any
governmental  entities or (2) any other  persons or entities  are  necessary  in
connection  with the execution,  delivery and performance by the Pledgor of this
Agreement  and the  consummation  by the  Pledgor  of the  actions  contemplated
hereby.  Neither the execution and delivery of this Agreement by the Pledgor nor
the performance by any of them of the actions contemplated hereby will:

                  (i)  violate  or  conflict  with or  result in a breach of any
         provision  of  any  law,  statute,  rule,  regulation,  order,  permit,
         judgment, ruling,  injunction,  decree or other decision (collectively,
         "RULES") of any court or other tribunal or any  governmental  entity or
         agency  binding on the Pledgor or his  properties,  or conflict with or
         cause an event of  default  under  any  contract  or  agreement  of the
         Pledgor; or

                  (ii) require any authorization,  consent, approval,  exemption
         or  other  action  by  or  notice  to  any  court,   administrative  or
         governmental body, person, entity or any other third party.

         4. TITLE;  STOCK RIGHTS,  DIVIDENDS,  ETC. The Pledgor will warrant and
defend  Cornell's  title to the  Pledged  Stock,  and the lien  herein  created,
against all claims of all persons,  and will maintain and preserve such security
interest. It is understood and agreed that the collateral hereunder includes any
stock rights, stock dividends,  liquidating dividends, new securities, payments,
distributions  and proceeds  (including  cash  dividends and sale  proceeds) and
other  property  to which  the  Pledgor  may  become  entitled  by reason of the
ownership of the Pledged Stock during the existence of this  Agreement,  and any
such  property  received  by the  Pledgor  shall be held in trust and  forthwith
delivered to Cornell to be held  hereunder in accordance  with the terms of this
Agreement.

                                       2

<PAGE>

         5. EVENTS OF DEFAULT;  REMEDIES.  Upon the  occurrence  of any event of
default under this Agreement,  the Securities Purchase  Agreement,  Registration
Rights Agreement,  the Convertible Debenture, and the Irrevocable Transfer Agent
Instructions  Cornell shall have all of the rights and remedies  provided by law
and/or by this  Agreement,  including  but not  limited to all of the rights and
remedies of a secured party under the New Jersey  Uniform  Commercial  Code, and
the Pledgor hereby  authorizes  Cornell to all of the Pledged Stock at public or
private  sale and to apply the  proceeds of such sale to the costs and  expenses
thereof (including the reasonable attorneys' fees and disbursements  incurred by
Cornell) and then to the payment of the other Secured  Obligations  as set forth
below.  Any requirement of reasonable  notice shall be met if Cornell sends such
notice  to  the  Pledgor  within  one  (1)  Trading  Day of the  date  of  sale,
disposition  or other event  giving  rise to the  required  notice.  The Pledgor
expressly  authorizes  such sale or sales of the Pledged Stock in advance of and
to the  exclusion  of any sale or sales of or  other  realization  upon  owed to
Cornell.  Cornell shall be under no obligation to reserve  rights  against prior
parties.

         6. ADDITIONAL REMEDIES. Upon the occurrence of an event of default this
Agreement, the Securities Purchase Agreement, Registration Rights Agreement, the
Convertible Debenture, and the Irrevocable Transfer Agent Instructions,  Cornell
shall have also the right pursuant to the Assignment  Separate from  Certificate
attached  hereto as EXHIBIT B to transfer into its name, or into the name of its
nominee or nominees, all of the Pledged Stock and may otherwise act with respect
thereto as though Cornell is the outright owner thereof,  and the Pledgor hereby
irrevocably  constitutes and appoints Cornell as its proxy and attorney-in-fact,
with full power of substitution, to do so.

         7.  TERMINATION.  This Agreement shall terminate upon the  registration
statement  filed pursuant to the  Registration  Rights  Agreement dated the date
here being  declared  effective  by the United  States  Securities  and Exchange
Commission and upon such termination Cornell shall assign,  transfer and deliver
without  recourse and without warranty the Pledged Stock to the Pledgor (and any
property  received  in  respect  thereof)  as has not  theretofore  been sold or
otherwise applied pursuant to the provisions of this Agreement.  Notwithstanding
anything to the contrary herein,  so long as the Secured  Obligations is zero or
would be made zero simultaneously with the termination hereof, the Pledgor shall
have the right to terminate  this  Agreement  at any time by  providing  written
notice of such termination to Cornell and upon such  termination,  Cornell shall
assign,  transfer  and  deliver  without  recourse  or  without  warranties  any
remaining  Pledged  Stock to the  Pledgor or any  property  received  in respect
thereof  and has not been sold or  otherwise  applied  under this  agreement  to
satisfy the Secured Obligations.

         8. SEVERABILITY. If any provision of this Agreement is, for any reason,
invalid or  unenforceable,  the  remaining  provisions  of this  Agreement  will
nevertheless  be valid and enforceable and will remain in full force and effect.
Any provision of this Agreement that is held invalid or unenforceable by a court
of competent  jurisdiction  will be deemed  modified to the extent  necessary to
make it valid and  enforceable  and as so modified will remain in full force and
effect.

                                       3

<PAGE>

         9.  AMENDMENT  AND  WAIVER.  This  Agreement  may  be  amended,  or any
provision of this  Agreement may be waived,  provided that any such amendment or
waiver will be binding on a party hereto only if such amendment or waiver is set
forth in a writing executed by the parties hereto.  The waiver by any such party
hereto of a breach of any  provision of this  Agreement  shall not operate or be
construed as a waiver of any other breach.

         10.  SUCCESSORS.  Except as otherwise  provided herein,  this Agreement
shall bind and inure to the  benefit of and be  enforceable  by the  parties and
their successors and assigns.

         11.  ASSIGNMENT.  This  Agreement  shall not be directly or  indirectly
assignable or delegable by the Pledgor.

         12. NO STRICT CONSTRUCTION. The language used in this Agreement will be
deemed to be the language  chosen by the parties to express their mutual intent,
and no rule of strict construction will be applied against any party.

         13.  FURTHER  ASSURANCES.  Each party hereto will execute all documents
and take such other actions as the other parties may reasonably request in order
to  consummate  the  transactions  provided  for  herein and to  accomplish  the
purposes of this Agreement.

         14. NOTICES,  CONSENTS,  ETC. Any notices,  consents,  waivers or other
communications  required or permitted to be given under the terms hereof must be
in writing and will be deemed to have been  delivered:  (i) upon  receipt,  when
delivered  personally;  (ii)  upon  receipt,  when sent by  facsimile  (provided
confirmation of transmission  is  mechanically or  electronically  generated and
kept on file by the sending  party);  or (iii) one (1) trading day after deposit
with a nationally  recognized  overnight delivery service, in each case properly
addressed to the party to receive the same. The addresses and facsimile  numbers
for such communications shall be:

If to Pledgor:                   Merrit Jesson
                                 4360 Ferguson Dr. - Suite 120
                                 Cincinnati, Ohio 45245
                                 Telephone:     (513) 398-4344
                                 Facsimile:     (513) 943-9802

If to Cornell:                   Cornell Capital Partners, LP
                                 101 Hudson Street - Suite 3606
                                 Jersey City, New Jersey 07302
                                 Attention:     Mark A. Angelo
                                 Telephone:     (201) 985-8300
                                 Facsimile:     (201) 985-8266

With Copy to:                    Butler Gonzalez LLP
                                 1000 Stuyvesant Avenue - Suite 6
                                 Union, NJ  07083
                                 Attention:     David Gonzalez, Esq.
                                 Telephone:     (908) 810-8588
                                 Facsimile:     (908) 810-0973

                                       4

<PAGE>

or at such other address and/or facsimile number and/or to the attention of such
other person as the  recipient  party has  specified by written  notice given to
each other  party  three (3)  trading  days prior to the  effectiveness  of such
change.  Written  confirmation  of receipt  (A) given by the  recipient  of such
notice,   consent,   waiver  or  other   communication,   (B)   mechanically  or
electronically  generated by the sender's facsimile machine containing the time,
date,  recipient  facsimile  number  and an  image  of the  first  page  of such
transmission  or (C)  provided by a  nationally  recognized  overnight  delivery
service, shall be rebuttable evidence of personal service,  receipt by facsimile
or receipt from a nationally recognized overnight delivery service in accordance
with clause (i), (ii) or (iii) above, respectively.

         15.  REMEDIES,  OTHER  OBLIGATIONS,  BREACHES  AND  INJUNCTIVE  RELIEF.
Cornell's  remedies  provided  in this  Agreement  shall  be  cumulative  and in
addition to all other remedies  available to Cornell under this  Agreement,  the
Securities  Purchase Agreement,  Registration Rights Agreement,  the Convertible
Debenture, and the Irrevocable Transfer Agent Instructions,  at law or in equity
(including a decree of specific  performance and/or other injunctive relief), no
remedy of Cornell  contained  herein shall be deemed a waiver of compliance with
the  provisions  giving  rise to such  remedy and  nothing  herein  shall  limit
Cornell's  right to pursue actual damages for any failure by a Pledgor to comply
with the terms of this  Agreement  or the  Company  for  failure to comply,  the
Securities  Purchase Agreement,  Registration Rights Agreement,  the Convertible
Debenture,  and the  Irrevocable  Transfer Agent  Instructions.  Every right and
remedy of Cornell under the this Agreement,  the Securities  Purchase Agreement,
Registration Rights Agreement,  the Convertible  Debenture,  and the Irrevocable
Transfer Agent  Instructions or under  applicable law may be exercised from time
to time and as often as may be deemed expedient by Cornell. Pledgor acknowledges
that a breach by it of its obligations  hereunder will cause irreparable harm to
Cornell  and  that the  remedy  at law for any such  breach  may be  inadequate.
Pledgor  therefore  agrees that,  in the event of any such breach or  threatened
breach,  Cornell shall be entitled, in addition to all other available remedies,
to an injunction  restraining any breach,  or specific  performance  without the
necessity of showing  economic loss and without any bond or other security being
required.

         16.  GOVERNING  LAW;   JURISDICTION.   All  questions   concerning  the
construction,  validity,  enforcement and interpretation of this Agreement shall
be governed by the  internal  laws of the State of New  Jersey,  without  giving
effect to any choice of law or conflict of law provision or rule (whether of the
State of New Jersey or any other jurisdictions) that would cause the application
of the laws of any jurisdictions  other than the State of New Jersey. Each party
hereby  irrevocably  submits  to the  exclusive  jurisdiction  of the  state and
federal courts sitting in Hudson County and the United States District Court for
the District of New Jersey,  for the adjudication of any dispute hereunder or in
connection herewith or therewith, or with any transaction contemplated hereby or
discussed herein, and hereby irrevocably waives, and agrees not to assert in any
suit, action or proceeding,  any claim that it is not personally  subject to the
jurisdiction of any such court,  that such suit, action or proceeding is brought
in an inconvenient forum or that the venue of such suit, action or proceeding is
improper.  Each party hereby  irrevocably waives personal service of process and
consents  to process  being  served in any such suit,  action or  proceeding  by
mailing a copy thereof to such party at the address for such notices to it under
this Agreement and agrees that such service shall constitute good and sufficient

                                       5

<PAGE>

service of process and notice thereof.  Nothing contained herein shall be deemed
to limit in any way any right to serve process in any manner permitted by law.

         17. COSTS AND EXPENSES.  Without limiting any obligation of the Pledgor
hereunder,  the Pledgor agrees to pay all reasonable  fees and costs incurred by
Cornell  in  enforcing  its rights  hereunder,  including,  without  limitation,
reasonable  attorneys'  fees and expenses,  whether or not involving  litigation
and/or appellate or bankruptcy proceedings.

         18.  NO  INCONSISTENT  AGREEMENTS.  None  of the  parties  hereto  will
hereafter enter into any agreement which is inconsistent with the rights granted
to the parties in this Agreement.

         19. THIRD PARTIES.  Nothing herein  expressed or implied is intended or
shall be  construed  to confer upon or give to any person or entity,  other than
the parties to this  Agreement  and their  respective  permitted  successor  and
assigns, any rights or remedies under or by reason of this Agreement.

         20. WAIVER OF JURY TRIAL. AS A MATERIAL  INDUCEMENT FOR CORNELL TO LOAN
TO THE COMPANY THE MONIES UNDER THE PROMISSORY NOTE AND TO ACCEPT THIS GUARANTY,
THE GUARANTOR  HEREBY WAIVES ANY RIGHT TO TRIAL BY JURY IN ANY LEGAL  PROCEEDING
RELATED IN ANY WAY TO THIS AGREEMENT  AND/OR ANY AND ALL OF THE OTHER  DOCUMENTS
ASSOCIATED WITH THIS TRANSACTION.

         21.  ENTIRE  AGREEMENT.  This  Agreement  (including  the  recitals and
exhibits  hereto),  and the Guaranty of even date among the parties hereto,  set
forth the entire understanding of the parties with respect to the subject matter
hereof, and shall not be modified or affected by any offer, proposal,  statement
or representation,  oral or written, made by or for any party in connection with
the  negotiation  of the terms hereof,  and may be modified only by  instruments
signed by all of the parties hereto.

                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

                                       6

<PAGE>

         IN WITNESS WHEREOF, the parties have caused this Pledge Agreement to be
duly executed as of the day and year first above written.

                                         MERRIT JESSON

                                         By:
                                         ----------------------------------

                                         CORNELL CAPITAL PARTNERS, LP

                                         By: Yorkville Advisors LLC
                                         Its: General Partner

                                         By:
                                         ----------------------------------
                                         Name:  Mark A. Angelo
                                         Title:  Portfolio Manager

                                       7

<PAGE>

                                    EXHIBIT A
                          DESCRIPTION OF PLEDGED SHARES

                            SHARES PLEDGED BY PLEDGOR
                            -------------------------

              NUMBER OF SHARES                     CERTIFICATE NUMBER
              ----------------                     ------------------
               3,000,000

                                       8

<PAGE>

                                    EXHIBIT B

                      ASSIGNMENT SEPARATE FROM CERTIFICATE

         FOR VALUE RECEIVED,  MERRIT JESSON hereby sells,  assigns and transfers
onto CORNELL CAPITAL PARTNERS,  LP, three million  (3,000,000)  shares of Common
Stock of PICK-UPS PLUS INC., a Delaware  corporation standing in its name on the
books of said  corporation,  represented by  Certificate  No. _____ herewith and
does hereby irrevocably constitute and appoint  ________________________________
attorney to  transfer  the said stock on the books of the within  named  company
with full power of substitution in the premises.

DATED: ______________,  2003

                                            MERRIT JESSON

                                            ------------------------------------

                                       9

<PAGE>

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