Document:

EXHIBIT
      B 

    

    REGISTRATION
      RIGHTS AGREEMENT

    

    This
      Registration Rights Agreement (this “Agreement”)
      is
      made and entered into as of December 18, 2007, between Drinks Americas Holdings,
      Ltd., a Delaware corporation (the “Company”)
      and
      each of the several purchasers signatory hereto (each such purchaser, a
“Purchaser”
and,
      collectively, the “Purchasers”).

    

    This
      Agreement is made pursuant to the Securities Purchase Agreement, dated as of
      the
      date hereof, between the Company and each Purchaser (the “Purchase
      Agreement”).

    

    The
      Company and each Purchaser hereby agrees as follows:

    

    1.
       Definitions

    

    Capitalized
      terms used and not otherwise defined herein that are defined in the Purchase
      Agreement shall have the meanings given such terms in the Purchase
      Agreement.
      As used
      in this Agreement, the following terms shall have the following
      meanings:

    

    “Advice”
shall
      have the meaning set forth in Section 6(d).

    

    “Effectiveness
      Date”
means,
      with respect to the Initial Registration Statement required to be filed
      hereunder, the 90th
      calendar
      day following the date hereof (120 days upon a full review of the Registration
      Statement), and with respect to any additional Registration Statements which
      may
      be required pursuant to Section 3(c), the 120th
      calendar
      day following the date on which an additional Registration Statement is required
      to be filed hereunder; provided,
      however,
      that in
      the event the Company is notified by the Commission that one or more of the
      above Registration Statements will not be reviewed or is no longer subject
      to
      further review and comments, the Effectiveness Date as to such Registration
      Statement shall be the fifth Trading Day following the date on which the Company
      is so notified if such date precedes the dates otherwise required
      above.

    

    “Effectiveness
      Period”
shall
      have the meaning set forth in Section 2(a).

    

    “Event”
shall
      have the meaning set forth in Section 2(b).

    

    “Event
      Date”
shall
      have the meaning set forth in Section 2(b).

    

    “Filing
      Date”
means,
      with respect to the Initial Registration Statement required hereunder, the
      45th
      calendar
      day following the date hereof and, with respect to any additional Registration
      Statements which may be required pursuant to Section 3(c), the earliest
      practical date on which the Company is permitted by SEC Guidance to file such
      additional Registration Statement related to the Registrable
      Securities.

    

    
      
         

      

      
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    “Holder”
or
      “Holders”
means
      the holder or holders, as the case may be, from time to time of Registrable
      Securities.

    

    “Indemnified
      Party”
shall
      have the meaning set forth in Section 5(c).

    

    “Indemnifying
      Party”
shall
      have the meaning set forth in Section 5(c).

    

    “Initial
      Registration Statement”
means
      the initial Registration Statement declared effective by the Commission pursuant
      to this Agreement.

    

    “Losses”
shall
      have the meaning set forth in Section 5(a).

    

    “Plan
      of Distribution”
shall
      have the meaning set forth in Section 2(a). 

    

    “Prospectus”
means
      the prospectus included in a Registration Statement (including, without
      limitation, a prospectus that includes any information previously omitted from
      a
      prospectus filed as part of an effective registration statement in reliance
      upon
      Rule 430A promulgated by the Commission pursuant to the Securities Act), as
      amended or supplemented by any prospectus supplement, with respect to the terms
      of the offering of any portion of the Registrable Securities covered by a
      Registration Statement, and all other amendments and supplements to the
      Prospectus, including post-effective amendments, and all material incorporated
      by reference or deemed to be incorporated by reference in such
      Prospectus.

    

    “Registrable
      Securities”
means
      (i) all of the shares of Common Stock issuable upon conversion in full of the
      Preferred Stock (assuming on the date of determination the shares of Preferred
      Stock are converted in full without regard to any conversion limitations
      therein) and (ii) any securities issued or issuable upon any stock split,
      dividend or other distribution, recapitalization or similar event with respect
      to the foregoing. Notwithstanding anything herein to the contrary, in the event
      a Registrable Security may be sold pursuant to Rule 144 without volume or manner
      restrictions (as evidenced by an opinion of legal counsel), such securities
      shall not be deemed Registrable Securities.

    

    “Registration
      Statement”
means
      the registration statement required to be filed hereunder and any additional
      registration statements contemplated by Section 3(c), including (in each case)
      the Prospectus, amendments and supplements to such registration statement or
      Prospectus, including pre- and post-effective amendments, all exhibits thereto,
      and all material incorporated by reference or deemed to be incorporated by
      reference in such registration statement.

    

    “Rule
      415”
means
      Rule 415 promulgated by the Commission pursuant to the Securities Act, as such
      Rule may be amended or interpreted from time to time, or any similar rule or
      regulation hereafter adopted by the Commission having substantially the same
      purpose and effect as such Rule.

    

    
      
         

      

      
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    “Rule
      424”
means
      Rule 424 promulgated by the Commission pursuant to the Securities Act, as such
      Rule may be amended or interpreted from time to time, or any similar rule or
      regulation hereafter adopted by the Commission having substantially the same
      purpose and effect as such Rule.

    

    “Selling
      Shareholder Questionnaire”
shall
      have the meaning set forth in Section 3(a).

    

    “SEC
      Guidance”
means
      (i) any publicly-available written or oral guidance, comments, requirements
      or
      requests of the Commission staff and (ii) the Securities Act.

    

    2.
       Shelf
      Registration

    

    (a) On
      or
      prior to each Filing Date, the Company shall prepare and file with the
      Commission a Registration Statement covering the resale of all or such maximum
      portion of the Registrable Securities as permitted by SEC Guidance (provided
      that the Company shall use diligent efforts to advocate with the Commission
      for
      the registration of all of the Registrable Securities) that are not then
      registered on an effective Registration Statement for an offering to be made
      on
      a continuous basis pursuant to Rule 415. The Registration Statement shall be
      on
      Form SB-2 (except if the Company is not then eligible to register for resale
      the
      Registrable Securities on Form SB-2, in which case such registration shall
      be on
      another appropriate form in accordance herewith) and shall contain (unless
      otherwise directed by at least an 85% majority in interest of the Holders)
      substantially the “Plan
      of Distribution”
      attached hereto as Annex
      A.
      Subject
      to the terms of this Agreement, the Company shall use its best efforts to cause
      a Registration Statement to be declared effective under the Securities Act
      as
      promptly as possible after the filing thereof, but in any event prior to the
      applicable Effectiveness Date, and shall use its best efforts to keep such
      Registration Statement continuously effective under the Securities Act until
      all
      Registrable Securities covered by such Registration Statement have been sold,
      or
      may be sold without volume restrictions pursuant to Rule 144, as determined
      by
      the counsel to the Company pursuant to a written opinion letter to such effect,
      addressed and acceptable to the Transfer Agent and the affected Holders (the
      “Effectiveness
      Period”).
      The
      Company shall telephonically request effectiveness of a Registration Statement
      as of 5:00 p.m. New York City time on a Trading Day. The Company shall
      immediately notify the Holders via facsimile or by e-mail of the effectiveness
      of a Registration Statement on the same Trading Day that the Company
      telephonically confirms effectiveness with the Commission, which shall be the
      date requested for effectiveness of such Registration Statement. The Company
      shall, by 9:30 a.m. New York City time on the Trading Day after the effective
      date of such Registration Statement, file a final Prospectus with the Commission
      as required by Rule 424. Failure to so notify the Holder within 1 Trading Day
      of
      such notification of effectiveness or failure to file a final Prospectus as
      foresaid shall be deemed an Event under Section 2(b). Notwithstanding
      any other provision of this Agreement and subject to the payment of liquidated
      damages pursuant to Section 2(b), if any SEC Guidance sets forth a limitation
      on
      the number of Registrable Securities permitted to be registered on a particular
      Registration Statement (and notwithstanding that the Company used diligent
      efforts to advocate with the Commission for the registration of all or a greater
      portion of Registrable Securities), unless otherwise directed in writing by
      a
      Holder as to its Registrable Securities, the number of shares of Common Stock
      to
      be registered on such Registration Statement will first be reduced by any shares
      of any selling security holder other than a Holder on such Registration
      Statement if permitted hereunder (including designees of Midtown
      Partners & Co., LLC), second by
      Registrable Securities represented by Shares (applied, in the case that some
      Shares may be registered, to the Holders on a pro rata basis based on the total
      number of unregistered Shares held by such Holders) and last by Registrable
      Securities represented by Conversion Shares (applied, in the case that some
      Conversion Shares may be registered, to the Holders on a pro rata basis based
      on
      the total number of unregistered Conversion Shares held by such
      Holders).

     

    
      
         

      

      
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    (b) If:
      (i)
      the Initial Registration Statement is not filed on or prior to its Filing Date
      (if the Company files the Initial Registration Statement without affording
      the
      Holders the opportunity to review and comment on the same as required by Section
      3(a) herein, the Company shall be deemed to have not satisfied this clause
      (i)),
      or (ii) the Company fails to file with the Commission a request for acceleration
      of a Registration Statement in accordance with Rule 461 promulgated by the
      Commission pursuant to the Securities Act, within five Trading Days of the
      date
      that the Company is notified (orally or in writing, whichever is earlier) by
      the
      Commission that such Registration Statement will not be “reviewed” or will not
      be subject to further review, or (iii) prior to the effective date of a
      Registration Statement, the Company fails to file a pre-effective amendment
      and
      otherwise respond in writing to comments made by the Commission in respect
      of
      such Registration Statement within 10 calendar days after the receipt of
      comments by or notice from the Commission that such amendment is required in
      order for such Registration Statement to be declared effective, or (iv) a
      Registration Statement filed or required to be filed hereunder is not declared
      effective by the Commission by its Effectiveness Date, or (v) after the
      effective date of a Registration Statement, such Registration Statement ceases
      for any reason to remain continuously effective as to all Registrable Securities
      included in such Registration Statement, or the Holders are otherwise not
      permitted to utilize the Prospectus therein to resell such Registrable
      Securities (a) because the Company is negotiating a merger, consolidation,
      acquisition or sale of all or substantially all of its assets or a similar
      transaction which, in the good faith judgment of the Company’s board of
      directors, requires the Registration Statement to be amended to include
      information in connection with such pending transaction (including the parties
      thereto) and such information is not yet available or publicly disclosable,
      for
      more than an aggregate of 30 calendar days (which need not be consecutive days)
      during any 12-month period or (b) for any other reason, more than an aggregate
      of 60 calendar days (which need not be consecutive days) during any 12-month
      period (any such failure or breach being referred to as an “Event”,
      and
      for purposes of clause (i) and (iv) the date on which such Event occurs, and
      for
      purpose of clause (ii) the date on which such five Trading Day period is
      exceeded, and for purpose of clause (iii) the date which such 10 calendar day
      period is exceeded, and for purpose of clause (v) the date on which such 30
      or
      60 calendar day period, as applicable, is exceeded being referred to as
“Event
      Date”),
      then,
      in addition to any other rights the Holders may have hereunder or under
      applicable law, on each such Event Date and on each monthly anniversary of
      each
      such Event Date (if the applicable Event shall not have been cured by such
      date)
      until the applicable Event is cured, the Company shall pay to each Holder an
      amount in cash, as partial liquidated damages and not as a penalty, equal to
      2%
      of the aggregate purchase price paid by such Holder pursuant to the Purchase
      Agreement for any unregistered Registrable Securities then held by such Holder;
      provided, that if the Event is failure to obtain effectiveness of the Initial
      Registration Statement by the Effectiveness Date, then the amount of liquidated
      damages due for the first 30 days of such Event shall be 1% instead of 2%.
      Notwithstanding anything herein to the contrary, partial liquidated damages
      payable to a Holder and caused solely as a result of SEC Guidance shall not
      exceed 6% of such Holder’s original cash Subscription Amount under the Purchase
      Agreement. If the Company fails to pay any partial liquidated damages pursuant
      to this Section in full within seven days after the date payable, the Company
      will pay interest thereon at a rate of 18% per annum (or such lesser maximum
      amount that is permitted to be paid by applicable law) to the Holder, accruing
      daily from the date such partial liquidated damages are due until such amounts,
      plus all such interest thereon, are paid in full. The partial liquidated damages
      pursuant to the terms hereof shall apply on a daily pro rata basis for any
      portion of a month prior to the cure of an Event.

    

    
      
         

      

      
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    3.
       Registration
      Procedures.

    

    In
      connection with the Company’s registration obligations hereunder, the Company
      shall:

    

    (a) Not
      less
      than 5 Trading Days prior to the filing of each Registration Statement and
      not
      less than one Trading Day prior to the filing of any related Prospectus or
      any
      amendment or supplement thereto (including any document that would be
      incorporated or deemed to be incorporated therein by reference), the Company
      shall (i) furnish to each Holder copies of all such documents proposed to be
      filed, which documents (other than those incorporated or deemed to be
      incorporated by reference) will be subject to the review of such Holders and
      (ii) cause its officers and directors, counsel and independent certified public
      accountants to respond to such inquiries as shall be necessary, in the
      reasonable opinion of respective counsel to each Holder, to conduct a reasonable
      investigation within the meaning of the Securities Act. The Company shall not
      file a Registration Statement or any such Prospectus or any amendments or
      supplements thereto to which the Holders of a majority of the Registrable
      Securities shall reasonably object in good faith, provided that the Company
      is
      notified of such objection in writing no later than 5 Trading Days after the
      Holders have been so furnished copies of a Registration Statement or 1 Trading
      Day after the Holders have been so furnished copies of any related Prospectus
      or
      amendments or supplements thereto. Each Holder agrees to furnish to the Company
      a completed questionnaire in the form attached to this Agreement as Annex
      B
      (a
“Selling
      Shareholder Questionnaire”)
      not
      less than two Trading Days prior to the Filing Date or by the end of the fourth
      Trading Day following the date on which such Holder receives draft materials
      in
      accordance with this Section.

    

    (b) (i)
      Prepare and file with the Commission such amendments, including post-effective
      amendments, to a Registration Statement and the Prospectus used in connection
      therewith as may be necessary to keep a Registration Statement continuously
      effective as to the applicable Registrable Securities for the Effectiveness
      Period, subject to allowed blackout periods hereunder, and prepare and file
      with
      the Commission such additional Registration Statements in order to register
      for
      resale under the Securities Act all of the Registrable Securities; (ii) cause
      the related Prospectus to be amended or supplemented by any required Prospectus
      supplement (subject to the terms of this Agreement), and, as so supplemented
      or
      amended, to be filed pursuant to Rule 424; (iii) respond as promptly as
      reasonably possible to any comments received from the Commission with respect
      to
      a Registration Statement or any amendment thereto and provide as promptly as
      reasonably possible to the Holders true and complete copies of all
      correspondence from and to the Commission relating to a Registration Statement
      (provided that the Company may excise any information contained therein which
      would constitute material non-public information as to any Holder which has
      not
      executed a confidentiality agreement with the Company); and (iv) comply in
      all
      material respects with the provisions of the Securities Act and the Exchange
      Act
      with respect to the disposition of all Registrable Securities covered by a
      Registration Statement during the applicable period in accordance (subject
      to
      the terms of this Agreement) with the intended methods of disposition by the
      Holders thereof set forth in such Registration Statement as so amended or in
      such Prospectus as so supplemented.

    

    
      
         

      

      
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    (c) If
      during
      the Effectiveness Period, the number of Registrable Securities at any time
      exceeds 100% of the number of shares of Common Stock then registered in a
      Registration Statement, then the Company shall file as soon as reasonably
      practicable, but in any case prior to the applicable Filing Date, an additional
      Registration Statement covering the resale by the Holders of not less than
      the
      number of such Registrable Securities.

    

    (d) Notify
      the Holders of Registrable Securities to be sold (which notice shall, pursuant
      to clauses (iii) through (vi) hereof, be accompanied by an instruction to
      suspend the use of the Prospectus until the requisite changes have been made)
      as
      promptly as reasonably possible (and, in the case of (i)(A) below, not less
      than
      one Trading Day prior to such filing) and (if requested by any such Person)
      confirm such notice in writing no later than one Trading Day following the
      day
      (i)(A) when a Prospectus or any Prospectus supplement or post-effective
      amendment to a Registration Statement is proposed to be filed; (B) when the
      Commission notifies the Company whether there will be a “review” of such
      Registration Statement and whenever the Commission comments in writing on such
      Registration Statement; and (C) with respect to a Registration Statement or
      any
      post-effective amendment, when the same has become effective; (ii) of any
      request by the Commission or any other federal or state governmental authority
      for amendments or supplements to a Registration Statement or Prospectus or
      for
      additional information; (iii) of the issuance by the Commission or any other
      federal or state governmental authority of any stop order suspending the
      effectiveness of a Registration Statement covering any or all of the Registrable
      Securities or the initiation of any Proceedings for that purpose; (iv) of the
      receipt by the Company of any notification with respect to the suspension of
      the
      qualification or exemption from qualification of any of the Registrable
      Securities for sale in any jurisdiction, or the initiation or threatening of
      any
      Proceeding for such purpose; (v) of the occurrence of any event or passage
      of
      time that makes the financial statements included in a Registration Statement
      ineligible for inclusion therein or any statement made in a Registration
      Statement or Prospectus or any document incorporated or deemed to be
      incorporated therein by reference untrue in any material respect or that
      requires any revisions to a Registration Statement, Prospectus or other
      documents so that, in the case of a Registration Statement or the Prospectus,
      as
      the case may be, it will not contain any untrue statement of a material fact
      or
      omit to state any material fact required to be stated therein or necessary
      to
      make the statements therein, in light of the circumstances under which they
      were
      made, not misleading; and (vi) of the occurrence or existence of any pending
      corporate development with respect to the Company that the Company believes
      may
      be material and that, in the determination of the Company, makes it not in
      the
      best interest of the Company to allow continued availability of a Registration
      Statement or Prospectus, provided that any and all of such information shall
      remain confidential to each Holder until such information otherwise becomes
      public, unless disclosure by a Holder is required by law; provided,
      further,
      that
      notwithstanding each Holder’s agreement to keep such information confidential,
      each such Holder makes no acknowledgement that any such information is material,
      non-public information.

    

    
      
         

      

      
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    (e) Use
      its
      best efforts to avoid the issuance of, or, if issued, obtain the withdrawal
      of
      (i) any order stopping or suspending the effectiveness of a Registration
      Statement, or (ii) any suspension of the qualification (or exemption from
      qualification) of any of the Registrable Securities for sale in any
      jurisdiction, at the earliest practicable moment.

    

    (f) Furnish
      to each Holder, without charge, at least one conformed copy of each such
      Registration Statement and each amendment thereto, including financial
      statements and schedules, all documents incorporated or deemed to be
      incorporated therein by reference to the extent requested by such Person, and
      all exhibits to the extent requested by such Person (including those previously
      furnished or incorporated by reference) promptly after the filing of such
      documents with the Commission; provided, that any such item which is available
      on the EDGAR system need not be furnished in physical form.

    

    (g) Subject
      to the terms of this Agreement, the Company hereby consents to the use of such
      Prospectus and each amendment or supplement thereto by each of the selling
      Holders in connection with the offering and sale of the Registrable Securities
      covered by such Prospectus and any amendment or supplement thereto, except
      after
      the giving of any notice pursuant to Section 3(d).

    

    (h) 
      The
      Company shall cooperate with any broker-dealer through which a Holder proposes
      to resell its Registrable Securities in effecting a filing with the FINRA
      Corporate Financing Department pursuant to NASD Rule 2710, as requested by
      any
      such Holder, and the Company shall pay the filing fee required by such filing
      within 2 Business Days of request therefor.

    

    
      
         

      

      
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    (i) Prior
      to
      any resale of Registrable Securities by a Holder, use its commercially
      reasonable efforts to register or qualify or cooperate with the selling Holders
      in connection with the registration or qualification (or exemption from the
      Registration or qualification) of such Registrable Securities for the resale
      by
      the Holder under the securities or Blue Sky laws of such jurisdictions within
      the United States as any Holder reasonably requests in writing, to keep each
      registration or qualification (or exemption therefrom) effective during the
      Effectiveness Period and to do any and all other acts or things reasonably
      necessary to enable the disposition in such jurisdictions of the Registrable
      Securities covered by each Registration Statement; provided, that the Company
      shall not be required to qualify generally to do business in any jurisdiction
      where it is not then so qualified, subject the Company to any material tax
      in
      any such jurisdiction where it is not then so subject or file a general consent
      to service of process in any such jurisdiction.

    

    (j) If
      requested by a Holder, cooperate with such Holders to facilitate the timely
      preparation and delivery of certificates representing Registrable Securities
      to
      be delivered to a transferee pursuant to a Registration Statement, which
      certificates shall be free, to the extent permitted by the Purchase Agreement,
      of all restrictive legends, and to enable such Registrable Securities to be
      in
      such denominations and registered in such names as any such Holder may
      request.

    

    (k) Upon
      the
      occurrence of any event contemplated by Section 3(d), as promptly as reasonably
      possible under the circumstances taking into account the Company’s good faith
      assessment of any adverse consequences to the Company and its stockholders
      of
      the premature disclosure of such event, prepare a supplement or amendment,
      including a post-effective amendment, to a Registration Statement or a
      supplement to the related Prospectus or any document incorporated or deemed
      to
      be incorporated therein by reference, and file any other required document
      so
      that, as thereafter delivered, neither a Registration Statement nor such
      Prospectus will contain an untrue statement of a material fact or omit to state
      a material fact required to be stated therein or necessary to make the
      statements therein, in light of the circumstances under which they were made,
      not misleading. If
      the
      Company notifies the Holders in accordance with clauses (iii) through (vi)
      of
      Section 3(d) above to suspend the use of any Prospectus until the requisite
      changes to such Prospectus have been made, then the Holders shall suspend use
      of
      such Prospectus. The Company will use its best efforts to ensure that the use
      of
      the Prospectus may be resumed as promptly as is practicable. The Company shall
      be entitled to exercise its right under this Section 3(k) to suspend the
      availability of a Registration Statement and Prospectus, subject to the payment
      of partial liquidated damages otherwise required pursuant to Section 2(b),
      for a
      period not to exceed 60 calendar days (which need not be consecutive days)
      in
      any 12 month period.

    

    (l) Comply
      with all applicable rules and regulations of the Commission.

    

    (m) The
      Company may require each selling Holder to furnish to the Company a certified
      statement as to the number of shares of Common Stock beneficially owned by
      such
      Holder and, if required by the Commission, the natural persons thereof that
      have
      voting and dispositive control over the shares. During any periods that the
      Company is unable to meet its obligations hereunder with respect to the
      registration of the Registrable Securities solely because any Holder fails
      to
      furnish such information within three Trading Days of the Company’s request, any
      liquidated damages that are accruing at such time as to such Holder only shall
      be tolled and any Event that may otherwise occur solely because of such delay
      shall be suspended as to such Holder only, until such information is delivered
      to the Company. In the event that a Holder does not deliver such information,
      the Company may exclude such Holder from the applicable Registration Statement;
      provided that upon receipt of such information, the Company shall use
      commercially reasonable efforts to include such Holder on such Registration
      Statement if possible, or the next available Registration
      Statement.

    

    
      
         

      

      
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    4.
       Registration
      Expenses.
      All
      fees and expenses incident to the performance of or compliance with this
      Agreement by the Company shall be borne by the Company whether or not any
      Registrable Securities are sold pursuant to a Registration Statement. The fees
      and expenses referred to in the foregoing sentence shall include, without
      limitation, (i) all registration and filing fees (including, without limitation,
      fees and expenses of the Company’s counsel and auditors) (A) with respect to
      filings made with the Commission, (B) with respect to filings required to be
      made with any Trading Market on which the Common Stock is then listed for
      trading, (C) in compliance with applicable state securities or Blue Sky laws
      reasonably agreed to by the Company in writing (including, without limitation,
      fees and disbursements of counsel for the Company in connection with Blue Sky
      qualifications or exemptions of the Registrable Securities) and (D) if not
      previously paid by the Company in connection with an Issuer Filing, with respect
      to any filing that may be required to be made by any broker through which a
      Holder intends to make sales of Registrable Securities with FINRA pursuant
      to
      NASD Rule 2710, so long as the broker is receiving no more than a customary
      brokerage commission in connection with such sale, (ii) printing expenses
      (including, without limitation, expenses of printing certificates for
      Registrable Securities), (iii) messenger, telephone and delivery expenses,
      (iv)
      fees and disbursements of counsel for the Company, (v) Securities Act liability
      insurance, if the Company so desires such insurance, and (vi) fees and expenses
      of all other Persons retained by the Company in connection with the consummation
      of the transactions contemplated by this Agreement. In addition, the Company
      shall be responsible for all of its internal expenses incurred in connection
      with the consummation of the transactions contemplated by this Agreement
      (including, without limitation, all salaries and expenses of its officers and
      employees performing legal or accounting duties), the expense of any annual
      audit and the fees and expenses incurred in connection with the listing of
      the
      Registrable Securities on any securities exchange as required hereunder. In
      no
      event shall the Company be responsible for any broker or similar commissions
      of
      any Holder or, except to the extent provided for in the Transaction Documents,
      any legal fees or other costs of the Holders.

    

    5.
       Indemnification.

    

    (a) Indemnification
      by the Company.
      The
      Company shall, notwithstanding any termination of this Agreement, indemnify
      and
      hold harmless each Holder, the officers, directors, members, partners, agents,
      brokers (including brokers who offer and sell Registrable Securities as
      principal as a result of a pledge or any failure to perform under a margin
      call
      of Common Stock), investment advisors and employees (and any other Persons
      with
      a functionally equivalent role of a Person holding such titles, notwithstanding
      a lack of such title or any other title) of each of them, each Person who
      controls any such Holder (within the meaning of Section 15 of the Securities
      Act
      or Section 20 of the Exchange Act) and the officers, directors, members,
      shareholders, partners, agents and employees (and any other Persons with a
      functionally equivalent role of a Person holding such titles, notwithstanding
      a
      lack of such title or any other title) of each such controlling Person, to
      the
      fullest extent permitted by applicable law, from and against any and all losses,
      claims, damages, liabilities, costs (including, without limitation, reasonable
      attorneys’ fees) and expenses (collectively, “Losses”),
      as
      incurred, arising out of or relating to (1) any untrue or alleged untrue
      statement of a material fact contained in a Registration Statement, any
      Prospectus or any form of prospectus or in any amendment or supplement thereto
      or in any preliminary prospectus, or arising out of or relating to any omission
      or alleged omission of a material fact required to be stated therein or
      necessary to make the statements therein (in the case of any Prospectus or
      supplement thereto, in light of the circumstances under which they were made)
      not misleading or (2) any violation or alleged violation by the Company of
      the
      Securities Act, the Exchange Act or any state securities law, or any rule or
      regulation thereunder, in connection with the performance of its obligations
      under this Agreement, except to the extent, but only to the extent, that (i)
      such untrue statements or omissions are based solely upon information regarding
      such Holder furnished in writing to the Company by such Holder expressly for
      use
      therein, or to the extent that such information relates to such Holder or such
      Holder’s proposed method of distribution of Registrable Securities and was
      reviewed and expressly approved in writing by such Holder expressly for use
      in a
      Registration Statement, such Prospectus or in any amendment or supplement
      thereto (it being understood that the Holder has approved Annex A hereto for
      this purpose) or (ii) in the case of an occurrence of an event of the type
      specified in Section 3(d)(iii)-(vi), the use by such Holder of an outdated
      or
      defective Prospectus after the Company has notified such Holder in writing
      that
      the Prospectus is outdated or defective and prior to the receipt by such Holder
      of the Advice contemplated in Section 6(d). The Company shall notify the Holders
      promptly of the institution, threat or assertion of any Proceeding arising
      from
      or in connection with the transactions contemplated by this Agreement of which
      the Company is aware.

    

    
      
         

      

      
        9

        
          

        

      

      
         

      

    

    (b) Indemnification
      by Holders.
      Each
      Holder shall, severally and not jointly, indemnify and hold harmless the
      Company, its directors, officers, agents and employees, each Person who controls
      the Company (within the meaning of Section 15 of the Securities Act and Section
      20 of the Exchange Act), and the directors, officers, agents or employees of
      such controlling Persons, to the fullest extent permitted by applicable law,
      from and against all Losses, as incurred, to the extent arising out of or based
      solely upon: (x) such Holder’s failure to comply with the prospectus delivery
      requirements of the Securities Act or (y) any untrue or alleged untrue statement
      of a material fact contained in any Registration Statement, any Prospectus,
      or
      in any amendment or supplement thereto or in any preliminary prospectus, or
      arising out of or relating to any omission or alleged omission of a material
      fact required to be stated therein or necessary to make the statements therein
      not misleading (i) to the extent, but only to the extent, that such untrue
      statement or omission is contained in any information so furnished in writing
      by
      such Holder to the Company specifically for inclusion in such Registration
      Statement or such Prospectus or (ii) to the extent that such information relates
      to such Holder’s proposed method of distribution of Registrable Securities and
      was reviewed and expressly approved in writing by such Holder expressly for
      use
      in a Registration Statement (it being understood that the Holder has approved
      Annex A hereto for this purpose), such Prospectus or in any amendment or
      supplement thereto or (ii) in the case of an occurrence of an event of the
      type
      specified in Section 3(d)(iii)-(vi), the use by such Holder of an outdated
      or
      defective Prospectus after the Company has notified such Holder in writing
      that
      the Prospectus is outdated or defective and prior to the receipt by such Holder
      of the Advice contemplated in Section 6(d). In no event shall the liability
      of
      any selling Holder hereunder be greater in amount than the dollar amount of
      the
      net proceeds received by such Holder upon the sale of the Registrable Securities
      giving rise to such indemnification obligation.

    

    
      
         

      

      
        10

        
          

        

      

      
         

      

    

    (c) Conduct
      of Indemnification Proceedings.
      If any
      Proceeding shall be brought or asserted against any Person entitled to indemnity
      hereunder (an “Indemnified
      Party”),
      such
      Indemnified Party shall promptly notify the Person from whom indemnity is sought
      (the “Indemnifying
      Party”)
      in
      writing, and the Indemnifying Party shall have the right to assume the defense
      thereof, including the employment of counsel reasonably satisfactory to the
      Indemnified Party and the payment of all fees and expenses incurred in
      connection with defense thereof; provided, that the failure of any Indemnified
      Party to give such notice shall not relieve the Indemnifying Party of its
      obligations or liabilities pursuant to this Agreement, except (and only) to
      the
      extent that it shall be finally determined by a court of competent jurisdiction
      (which determination is not subject to appeal or further review) that such
      failure shall have prejudiced the Indemnifying Party.

    

    An
      Indemnified Party shall have the right to employ separate counsel in any such
      Proceeding and to participate in the defense thereof, but the fees and expenses
      of such counsel shall be at the expense of such Indemnified Party or Parties
      unless: (1) the Indemnifying Party has agreed in writing to pay such fees and
      expenses; (2) the Indemnifying Party shall have failed promptly to assume the
      defense of such Proceeding and to employ counsel reasonably satisfactory to
      such
      Indemnified Party in any such Proceeding; or (3) the named parties to any such
      Proceeding (including any impleaded parties) include both such Indemnified
      Party
      and the Indemnifying Party, and counsel to the Indemnified Party shall
      reasonably believe that a material conflict of interest is likely to exist
      if
      the same counsel were to represent such Indemnified Party and the Indemnifying
      Party (in which case, if such Indemnified Party notifies the Indemnifying Party
      in writing that it elects to employ separate counsel at the expense of the
      Indemnifying Party, the Indemnifying Party shall not have the right to assume
      the defense thereof and the reasonable fees and expenses of no more than one
      separate counsel shall be at the expense of the Indemnifying Party). The
      Indemnifying Party shall not be liable for any settlement of any such Proceeding
      effected without its written consent, which consent shall not be unreasonably
      withheld or delayed. No Indemnifying Party shall, without the prior written
      consent of the Indemnified Party, effect any settlement of any pending
      Proceeding in respect of which any Indemnified Party is a party, unless such
      settlement includes an unconditional release of such Indemnified Party from
      all
      liability on claims that are the subject matter of such Proceeding.

    

    
      
         

      

      
        11

        
          

        

      

      
         

      

    

    Subject
      to the terms of this Agreement, all reasonable fees and expenses of the
      Indemnified Party (including reasonable fees and expenses to the extent incurred
      in connection with investigating or preparing to defend such Proceeding in
      a
      manner not inconsistent with this Section) shall be paid to the Indemnified
      Party, as incurred, within ten Trading Days of written notice thereof to the
      Indemnifying Party; provided, that the Indemnified Party shall promptly
      reimburse the Indemnifying Party for that portion of such fees and expenses
      applicable to such actions for which such Indemnified Party is judicially
      determined not to be entitled to indemnification hereunder.

    

    (d) Contribution.
      If the
      indemnification under Section 5(a) or 5(b) is unavailable to an Indemnified
      Party or insufficient to hold an Indemnified Party harmless for any Losses,
      then
      each Indemnifying Party shall contribute to the amount paid or payable by such
      Indemnified Party, in such proportion as is appropriate to reflect the relative
      fault of the Indemnifying Party and Indemnified Party in connection with the
      actions, statements or omissions that resulted in such Losses as well as any
      other relevant equitable considerations. The relative fault of such Indemnifying
      Party and Indemnified Party shall be determined by reference to, among other
      things, whether any action in question, including any untrue or alleged untrue
      statement of a material fact or omission or alleged omission of a material
      fact,
      has been taken or made by, or relates to information supplied by, such
      Indemnifying Party or Indemnified Party, and the parties’ relative intent,
      knowledge, access to information and opportunity to correct or prevent such
      action, statement or omission. The amount paid or payable by a party as a result
      of any Losses shall be deemed to include, subject to the limitations set forth
      in this Agreement, any reasonable attorneys’ or other fees or expenses incurred
      by such party in connection with any Proceeding to the extent such party would
      have been indemnified for such fees or expenses if the indemnification provided
      for in this Section was available to such party in accordance with its
      terms.

    

    The
      parties hereto agree that it would not be just and equitable if contribution
      pursuant to this Section 5(d) were determined by pro rata allocation or by
      any
      other method of allocation that does not take into account the equitable
      considerations referred to in the immediately preceding paragraph.
      Notwithstanding the provisions of this Section 5(d), no Holder shall be required
      to contribute, in the aggregate, any amount in excess of the amount by which
      the
      net proceeds actually received by such Holder from the sale of the Registrable
      Securities subject to the Proceeding exceeds the amount of any damages that
      such
      Holder has otherwise been required to pay by reason of such untrue or alleged
      untrue statement or omission or alleged omission.

    

    The
      indemnity and contribution agreements contained in this Section are in addition
      to any liability that the Indemnifying Parties may have to the Indemnified
      Parties.

    

    
      
         

      

      
        12

        
          

        

      

      
         

      

    

    6.
       Miscellaneous.

    

    (a) Remedies.
      In the
      event of a breach by the Company or by a Holder of any of their respective
      obligations under this Agreement, each Holder or the Company, as the case may
      be, in addition to being entitled to exercise all rights granted by law and
      under this Agreement, including recovery of damages, shall be entitled to
      specific performance of its rights under this Agreement. The Company and each
      Holder agree that monetary damages would not provide adequate compensation
      for
      any losses incurred by reason of a breach by it of any of the provisions of
      this
      Agreement and hereby further agrees that, in the event of any action for
      specific performance in respect of such breach, it shall not assert or shall
      waive the defense that a remedy at law would be adequate.

    

    (b) No
      Piggyback on Registrations; Prohibition on Filing Other Registration
      Statements.
      Neither
      the Company nor any of its security holders (other than the Holders in such
      capacity pursuant hereto and the shares underlying the warrants issued to the
      designees of Midtown Partners & Co., LLC) may include securities of the
      Company in any Registration Statements other than the Registrable Securities.
      The Company shall not file any other registration statements until the earlier
      of the date that the initial Registration Statement is effective and the date
      that all Registrable Securities may be resold pursuant to Rule 144 without
      volume or manner restrictions, provided that this Section 6(b) shall not
      prohibit the Company from filing amendments to registration statements filed
      prior to the date of this Agreement.

    

    (c) Compliance.
      Each
      Holder covenants and agrees that it will comply with the prospectus delivery
      requirements of the Securities Act as applicable to it in connection with sales
      of Registrable Securities pursuant to a Registration Statement.

    

    (d) Discontinued
      Disposition.
      By its
      acquisition of Registrable Securities, each Holder agrees that, upon receipt
      of
      a notice from the Company of the occurrence of any event of the kind described
      in Section 3(d)(iii) through (vi), such Holder will forthwith discontinue
      disposition of such Registrable Securities under a Registration Statement until
      it is advised in writing (the “Advice”)
      by the
      Company that the use of the applicable Prospectus (as it may have been
      supplemented or amended) may be resumed. The Company will use its best efforts
      to ensure that the use of the Prospectus may be resumed as promptly as is
      practicable. The Company agrees and acknowledges that any periods during which
      the Holder is required to discontinue the disposition of the Registrable
      Securities hereunder shall be subject to the provisions of Section
      2(b).

    

    (e) Piggy-Back
      Registrations.
      If, at
      any time during the Effectiveness Period, there is not an effective Registration
      Statement covering all of the Registrable Securities and the Company shall
      determine to prepare and file with the Commission a registration statement
      relating to an offering for its own account or the account of others under
      the
      Securities Act of any of its equity securities, other than on Form S-4 or Form
      S-8 (each as promulgated under the Securities Act) or their then equivalents
      relating to equity securities to be issued solely in connection with any
      acquisition of any entity or business or equity securities issuable in
      connection with the Company’s stock option or other employee benefit plans, then
      the Company shall deliver to each Holder a written notice of such determination
      and, if within fifteen days after the date of the delivery of such notice,
      any
      such Holder shall so request in writing, the Company shall include in such
      registration statement all or any part of such Registrable Securities such
      Holder requests to be registered; provided,
      however,
      that
      the Company shall not be required to register any Registrable Securities
      pursuant to this Section 6(e) that are eligible for resale pursuant to Rule
      144
      without volume or manner restrictions promulgated by the Commission pursuant
      to
      the Securities Act or that are the subject of a then effective Registration
      Statement.

    

    
      
         

      

      
        13

        
          

        

      

      
         

      

    

    (f) Amendments
      and Waivers.
      The
      provisions of this Agreement, including the provisions of this sentence, may
      not
      be amended, modified or supplemented, and waivers or consents to departures
      from
      the provisions hereof may not be given, unless the same shall be in writing
      and
      signed by the Company and the Holders of a majority of the then outstanding
      Registrable Securities (including, for this purpose any Registrable Securities
      issuable upon exercise or conversion of any Security). If a Registration
      Statement does not register all of the Registrable Securities pursuant to a
      waiver or amendment done in compliance with the previous sentence, then the
      number of Registrable Securities to be registered for each Holder shall be
      reduced pro rata among all Holders and each Holder shall have the right to
      designate which of its Registrable Securities shall be omitted from such
      Registration Statement. Notwithstanding the foregoing, a waiver or consent
      to
      depart from the provisions hereof with respect to a matter that relates
      exclusively to the rights of a Holder or some Holders and that does not directly
      or indirectly affect the rights of other Holders may be given by such Holder
      or
      Holders of all of the Registrable Securities to which such waiver or consent
      relates; provided,
      however,
      that
      the provisions of this sentence may not be amended, modified, or supplemented
      except in accordance with the provisions of the first sentence of this Section
      6(f). 

    

    (g) Notices.
      Any and
      all notices or other communications or deliveries required or permitted to
      be
      provided hereunder shall be delivered as set forth in the Purchase Agreement.
      

    

    (h) Successors
      and Assigns.
      This
      Agreement shall inure to the benefit of and be binding upon the successors
      and
      permitted assigns of each of the parties and shall inure to the benefit of
      each
      Holder. The Company may not assign (except by merger) its rights or obligations
      hereunder without the prior written consent of all of the Holders of the then
      outstanding Registrable Securities. Each Holder may assign their respective
      rights hereunder in the manner and to the Persons as permitted under the
      Purchase Agreement.

    

    (i) No
      Inconsistent Agreements.
      Neither
      the Company nor any of its Subsidiaries has entered, as of the date hereof,
      nor
      shall the Company or any of its Subsidiaries, on or after the date of this
      Agreement, enter into any agreement with respect to its securities, that would
      have the effect of impairing the rights granted to the Holders in this Agreement
      or otherwise conflicts with the provisions hereof. Except as set forth on
Schedule
      6(i),
      neither
      the Company nor any of its Subsidiaries has previously entered into any
      agreement granting any registration rights with respect to any of its securities
      to any Person that have not been satisfied in full.

    

    (j) Execution
      and Counterparts.
      This
      Agreement may be executed in two or more counterparts, all of which when taken
      together shall be considered one and the same agreement and shall become
      effective when counterparts have been signed by each party and delivered to
      the
      other party, it being understood that both parties need not sign the same
      counterpart. In the event that any signature is delivered by facsimile
      transmission or by e-mail delivery of a “.pdf” format data file, such signature
      shall create a valid and binding obligation of the party executing (or on whose
      behalf such signature is executed) with the same force and effect as if such
      facsimile or “.pdf” signature page were an original thereof.

    

    
      
         

      

      
        14

        
          

        

      

      
         

      

    

    (k) Governing
      Law.
      All
      questions concerning the construction, validity, enforcement and interpretation
      of this Agreement shall be determined in accordance with the provisions of
      the
      Purchase Agreement.

    

    (l) Cumulative
      Remedies.
      The
      remedies provided herein are cumulative and not exclusive of any other remedies
      provided by law.

    

    (m) Severability.
      If any
      term, provision, covenant or restriction of this Agreement is held by a court
      of
      competent jurisdiction to be invalid, illegal, void or unenforceable, the
      remainder of the terms, provisions, covenants and restrictions set forth herein
      shall remain in full force and effect and shall in no way be affected, impaired
      or invalidated, and the parties hereto shall use their commercially reasonable
      efforts to find and employ an alternative means to achieve the same or
      substantially the same result as that contemplated by such term, provision,
      covenant or restriction. It is hereby stipulated and declared to be the
      intention of the parties that they would have executed the remaining terms,
      provisions, covenants and restrictions without including any of such that may
      be
      hereafter declared invalid, illegal, void or unenforceable.

    

    (n) Headings.
      The
      headings in this Agreement are for convenience only, do not constitute a part
      of
      the Agreement and shall not be deemed to limit or affect any of the provisions
      hereof.

    

    (o) Independent
      Nature of Holders’ Obligations and Rights.
      The
      obligations of each Holder hereunder are several and not joint with the
      obligations of any other Holder hereunder, and no Holder shall be responsible
      in
      any way for the performance of the obligations of any other Holder hereunder.
      Nothing contained herein or in any other agreement or document delivered at
      any
      closing, and no action taken by any Holder pursuant hereto or thereto, shall
      be
      deemed to constitute the Holders as a partnership, an association, a joint
      venture or any other kind of entity, or create a presumption that the Holders
      are in any way acting in concert with respect to such obligations or the
      transactions contemplated by this Agreement. Each Holder shall be entitled
      to
      protect and enforce its rights, including without limitation the rights arising
      out of this Agreement, and it shall not be necessary for any other Holder to
      be
      joined as an additional party in any proceeding for such purpose.

    

    ********************

    
      
         

      

      
        15

        
          

        

      

      
         

      

    

    

    IN
      WITNESS WHEREOF, the parties have executed this Registration Rights Agreement
      as
      of the date first written above.

     

    
      	 	 	 
	 	DRINKS AMERICAS HOLDINGS,
              LTD.
	 
 	 
 	 
 
	 	By:  	/s/ 
	 	
              

              Name:

            
	 	Title:

    

     

    [SIGNATURE
      PAGE OF HOLDERS FOLLOWS]

    

    
      
         

      

      
        16

        
          

        

      

      
         

      

    

    [SIGNATURE
      PAGE OF HOLDERS TO DKAM RRA]

    

     

    Name
      of
      Holder: __________________________

    

    Signature
      of Authorized Signatory of Holder:
      __________________________

    

    Name
      of
      Authorized Signatory: _________________________

    

    Title
      of
      Authorized Signatory: __________________________

     

    

    

    [SIGNATURE
      PAGES CONTINUE]

    

    
      
         

      

      
        17

        
          

        

      

      
         

      

    

    Annex
      A

    

    Plan
      of Distribution

    

    Each
      Selling Stockholder (the “Selling
      Stockholders”)
      of the
      common stock and any of their pledgees, assignees and successors-in-interest
      may, from time to time, sell any or all of their shares of common stock on
      the
      OTC Bulletin Board or any other stock exchange, market or trading facility
      on
      which the shares are traded or in private transactions. These sales may be
      at
      fixed or negotiated prices. A Selling Stockholder may use any one or more of
      the
      following methods when selling shares:

     

    
      	 	
              ·

            	
              ordinary
                brokerage transactions and transactions in which the broker-dealer
                solicits purchasers;

            

    

     

    
      	 	
              ·

            	
              block
                trades in which the broker-dealer will attempt to sell the shares
                as agent
                but may position and resell a portion of the block as principal to
                facilitate the transaction;

            

    

     

    
      	 	
              ·

            	
              purchases
                by a broker-dealer as principal and resale by the broker-dealer for
                its
                account;

            

    

     

    
      	 	
              ·

            	
              an
                exchange distribution in accordance with the rules of the applicable
                exchange;

            

    

     

    
      	 	
              ·

            	
              privately
                negotiated transactions;

            

    

     

    
      	 	
              ·

            	
              settlement
                of short sales entered into after the effective date of the registration
                statement of which this prospectus is a part;

            

    

     

    
      	 	
              ·

            	
              broker-dealers
                may agree with the Selling Stockholders to sell a specified number
                of such
                shares at a stipulated price per
                share;

            

    

     

    
      	 	
              ·

            	
              through
                the writing or settlement of options or other hedging transactions,
                whether through an options exchange or
                otherwise;

            

    

     

    
      	 	
              ·

            	
              a
                combination of any such methods of sale;
                or

            

    

     

    
      	 	
              ·

            	
              any
                other method permitted pursuant to applicable
                law.

            

    

     

    The
      Selling Stockholders may also sell shares under Rule 144 under the Securities
      Act of 1933, as amended (the “Securities
      Act”),
      if
      available, rather than under this prospectus.

     

    Broker-dealers
      engaged by the Selling Stockholders may arrange for other brokers-dealers to
      participate in sales. Broker-dealers may receive commissions or discounts from
      the Selling Stockholders (or, if any broker-dealer acts as agent for the
      purchaser of shares, from the purchaser) in amounts to be negotiated, but,
      except as set forth in a supplement to this Prospectus, in the case of an agency
      transaction not in excess of a customary brokerage commission in compliance
      with
      FINRA NASD Rule 2440; and in the case of a principal transaction a markup or
      markdown in compliance with NASD IM-2440. 

     

    
      
         

      

      
        18

        
          

        

      

      
         

      

    

    In
      connection with the sale of the common stock or interests therein, the Selling
      Stockholders may enter into hedging transactions with broker-dealers or other
      financial institutions, which may in turn engage in short sales of the common
      stock in the course of hedging the positions they assume. The Selling
      Stockholders may also sell shares of the common stock short and deliver these
      securities to close out their short positions, or loan or pledge the common
      stock to broker-dealers that in turn may sell these securities. The Selling
      Stockholders may also enter into option or other transactions with
      broker-dealers or other financial institutions or the creation of one or more
      derivative securities which require the delivery to such broker-dealer or other
      financial institution of shares offered by this prospectus, which shares such
      broker-dealer or other financial institution may resell pursuant to this
      prospectus (as supplemented or amended to reflect such
      transaction).

     

    The
      Selling Stockholders and any broker-dealers or agents that are involved in
      selling the shares may be deemed to be “underwriters” within the meaning of the
      Securities Act in connection with such sales. In such event, any commissions
      received by such broker-dealers or agents and any profit on the resale of the
      shares purchased by them may be deemed to be underwriting commissions or
      discounts under the Securities Act. Each Selling Stockholder has informed the
      Company that it does not have any written or oral agreement or understanding,
      directly or indirectly, with any person to distribute the Common Stock. In
      no
      event shall any broker-dealer receive fees, commissions and markups which,
      in
      the aggregate, would exceed eight percent (8%).

     

    The
      Company is required to pay certain fees and expenses incurred by the Company
      incident to the registration of the shares. The Company has agreed to indemnify
      the Selling Stockholders against certain losses, claims, damages and
      liabilities, including liabilities under the Securities Act. 

     

    Because
      Selling Stockholders may be deemed to be “underwriters” within the meaning of
      the Securities Act, they will be subject to the prospectus delivery requirements
      of the Securities Act including Rule 172 thereunder. In addition, any securities
      covered by this prospectus which qualify for sale pursuant to Rule 144 under
      the
      Securities Act may be sold under Rule 144 rather than under this prospectus.
      There is no underwriter or coordinating broker acting in connection with the
      proposed sale of the resale shares by the Selling Stockholders.

     

    We
      agreed
      to keep this prospectus effective until the earlier of (i) the date on which
      the
      shares may be resold by the Selling Stockholders without registration and
      without regard to any volume limitations by reason of Rule 144(k) under the
      Securities Act or any other rule of similar effect or (ii) all of the shares
      have been sold pursuant to this prospectus or Rule 144 under the Securities
      Act
      or any other rule of similar effect. The resale shares will be sold only through
      registered or licensed brokers or dealers if required under applicable state
      securities laws. In addition, in certain states, the resale shares may not
      be
      sold unless they have been registered or qualified for sale in the applicable
      state or an exemption from the registration or qualification requirement is
      available and is complied with.

     

    
      
         

      

      
        19

        
          

        

      

      
         

      

    

    Under
      applicable rules and regulations under the Exchange Act, any person engaged
      in
      the distribution of the resale shares may not simultaneously engage in market
      making activities with respect to the common stock for the applicable restricted
      period, as defined in Regulation M, prior to the commencement of the
      distribution. In addition, the Selling Stockholders will be subject to
      applicable provisions of the Exchange Act and the rules and regulations
      thereunder, including Regulation M, which may limit the timing of purchases
      and
      sales of shares of the common stock by the Selling Stockholders or any other
      person. We will make copies of this prospectus available to the Selling
      Stockholders and have informed them of the need to deliver a copy of this
      prospectus to each purchaser at or prior to the time of the sale (including
      by
      compliance with Rule 172 under the Securities Act).

     

    
      
         

      

      
        20

        
          

        

      

      
         

      

    

    Annex
      B

     

    DRINKS
      AMERICAS HOLDINGS, LTD.

     

    Selling
      Securityholder Notice and Questionnaire

     

    The
      undersigned beneficial owner of common stock (the “Registrable
      Securities”)
      of
      Drinks Americas Holdings, Ltd., a Delaware corporation (the “Company”),
      understands that the Company has filed or intends to file with the Securities
      and Exchange Commission (the “Commission”)
      a
      registration statement (the “Registration
      Statement”)
      for
      the registration and resale under Rule 415 of the Securities Act of 1933, as
      amended (the “Securities
      Act”),
      of
      the Registrable Securities, in accordance with the terms of the Registration
      Rights Agreement (the “Registration
      Rights Agreement”)
      to
      which this document is annexed. A copy of the Registration Rights Agreement
      is
      available from the Company upon request at the address set forth below. All
      capitalized terms not otherwise defined herein shall have the meanings ascribed
      thereto in the Registration Rights Agreement.

     

    Certain
      legal consequences arise from being named as a selling securityholder in the
      Registration Statement and the related prospectus. Accordingly, holders and
      beneficial owners of Registrable Securities are advised to consult their own
      securities law counsel regarding the consequences of being named or not being
      named as a selling securityholder in the Registration Statement and the related
      prospectus.

     

    NOTICE

     

    The
      undersigned beneficial owner (the “Selling
      Securityholder”)
      of
      Registrable Securities hereby elects to include the Registrable Securities
      owned
      by it in the Registration Statement.

     

    
      
         

      

      
        21

        
          

        

      

      
         

      

    

    The
      undersigned hereby provides the following information to the Company and
      represents and warrants that such information is accurate:

     

    QUESTIONNAIRE

     

    1. Name.

     

    
      	 	
              (a)

            	
              Full
                Legal Name of Selling
                Securityholder

            

    

     

    
      	 	 	 

    

     

    

    
      	 	
              (b)

            	
              Full
                Legal Name of Registered Holder (if not the same as (a) above) through
                which Registrable Securities are
                held:

            

    

      

      
        	 	 	 

      

       

    

     

    
      	 	
              (c)

            	
              Full
                Legal Name of Natural Control Person (which means a natural person
                who
                directly or indirectly alone or with others has power to vote or
                dispose
                of the securities covered by this
                Questionnaire):

            

    

    
       

      
        	 	 	 

      

       

    

     

    2.
      Address for Notices to Selling Securityholder:

     

    
      	 
	 
	 

    

     

     

    
      	
              Telephone: 

            	 
	
              Fax: 

            	 
	
              Contact
                Person: 

            	 

    3.
      Broker-Dealer Status:

     

    
      	 	
              (a)

            	
              Are
                you a broker-dealer?

            

    

     

    Yes
o
No
o

     

    
      	 	
              (b)

            	
              If
                “yes” to Section 3(a), did you receive your Registrable Securities as
                compensation for investment banking services to the
                Company?

            

    

     

    Yes
o
No
o

     

    
      	 	
              Note:

            	
              If
                “no” to Section 3(b), the Commission’s staff has indicated that you should
                be identified as an underwriter in the Registration
                Statement.

            

    

     

    
      
         

      

      
        22

        
          

        

      

      
         

      

    

    
      	 	
              (c)

            	
              Are
                you an affiliate of a
                broker-dealer?

            

    

     

    Yes
o
No
o

     

    
      	 	
              (d)

            	
              If
                you are an affiliate of a broker-dealer, do you certify that you
                purchased
                the Registrable Securities in the ordinary course of business, and
                at the
                time of the purchase of the Registrable Securities to be resold,
                you had
                no agreements or understandings, directly or indirectly, with any
                person
                to distribute the Registrable
                Securities?

            

    

     

    Yes
o
No
o

     

    
      	 	
              Note:

            	
              If
                “no” to Section 3(d), the Commission’s staff has indicated that you should
                be identified as an underwriter in the Registration
                Statement.

            

    

     

    4.
      Beneficial Ownership of Securities of the Company Owned by the Selling
      Securityholder.

     

    Except
      as set forth below in this Item 4, the undersigned is not the beneficial or
      registered owner of any securities of the Company other than the securities
      issuable pursuant to the Purchase Agreement.

     

    
      	 	
              (a)

            	
              Type
                and Amount of other securities beneficially owned by the Selling
                Securityholder:

            

    

     

     

      
        	 	 	 

      

       

      
        	 	 	 

      

       

    

    
      
         

      

      
        23

        
          

        

      

      
         

      

    

    5.
      Relationships with the Company:

     

    Except
      as set forth below, neither the undersigned nor any of its affiliates, officers,
      directors or principal equity holders (owners of 5% of more of the equity
      securities of the undersigned) has held any position or office or has had any
      other material relationship with the Company (or its predecessors or affiliates)
      during the past three years.

     

    State
      any
      exceptions here:

     

    
      
        	 	 	 

      

      
        
          	 	 	 

        

         

      

    

     

    The
      undersigned agrees to promptly notify the Company of any inaccuracies or changes
      in the information provided herein that may occur subsequent to the date hereof
      at any time while the Registration Statement remains effective.

     

    By
      signing below, the undersigned consents to the disclosure of the information
      contained herein in its answers to Items 1 through 5 and the inclusion of such
      information in the Registration Statement and the related prospectus
and
      any
      amendments or supplements thereto.
      The
      undersigned understands that such information will be relied upon by the Company
      in connection with the preparation or amendment of the Registration Statement
      and the related prospectus.

     

    IN
      WITNESS WHEREOF the undersigned, by authority duly given, has caused this Notice
      and Questionnaire to be executed and delivered either in person or by its duly
      authorized agent.

     

    
      	 	 	 
	Date: 	Beneficial
              Owner:
              ________________________________________
	 
 	 
 	 
 
	
            	By:  	 
	 	
              

              Name:

            
	 	Title:

    

    
      	Date: 	
            
	 	 
	 	 

    

      

    PLEASE
      FAX A COPY OF THE COMPLETED AND EXECUTED NOTICE AND QUESTIONNAIRE, AND RETURN
      THE ORIGINAL BY OVERNIGHT MAIL, TO:

    

    Eaton
      & Van Winkle LLP

    Three
      Park Avenue, 16th
      Floor

    New
      York,
      NY 10016

    Fax:
      212-779-9928

    Attn:
      Joseph L. Cannella, Esq.Midtown
        Partners & Co., LLC       

      4218
        West
        Linebaugh Avenue

      Tampa,
        FL
        33624         

      Phone:
        813.885.5744 ♦ Fax:
        813.885.5911

       

      PLACEMENT
        AGENT AGREEMENT

      

      This
        agreement (the “Agreement”), made as of this 14th
        day of
        December, 2007, by and between Drinks
        Americas Holdings, Ltd., a
        Delaware corporation, (the “Company”), with its principal place of business at
        372 Danbury Road, Suite 163, Wilton, CT 06897 and MIDTOWN PARTNERS &
CO., LLC, (the “Placement Agent”, “Midtown” or “Midtown Partners”), a
        Florida limited liability company, with its principal place of business at
        4218
        West Linebaugh Avenue, Tampa, FL 33624, confirms the understanding and agreement
        between the Company and the Placement Agent as follows:

      

      SECTION
        I

      

      The
        Company hereby engages the Placement Agent as the Company’s exclusive placement
        agent in connection with a proposed private placement in the United States
        (the
“Offering”) of up to five million dollars (US$5,000,000) of the Company’s
        securities (the “Financing”). The Offering will be made to solely “accredited
        investors” (the “Accredited Investors”), as such term is defined in Rule 501(a)
        of Regulation D (“Regulation D”) promulgated under the United States Securities
        Act of 1933, as amended (the “Securities Act”), pursuant to an exemption from
        registration under applicable federal and state securities laws available
        under
        Rule 506 of Regulation D and in accordance with the terms of this Agreement.
        The
        Accredited Investors may include but is not limited to Enable Growth Partners
        LP, Pierce Diversified Strategy Master Fund LLC, Enable Opportunity Partners
        LP,
        Lyrical Opportunity partners II Ltd, and Lyrical Opportunity Partners II
        LP. The
        terms and conditions of the Financing shall be similar to those terms and
        provisions as attached in Exhibit A hereto subject to a final term Sheet
        to be
set
        forth at a later date to be approved by the Company.
        The
        Placement Agent hereby accepts such engagement upon the terms and conditions
        set
        forth in this Agreement. This Agreement shall not give rise to any commitment
        or
        obligation by the Placement Agent to purchase any of the Financing or, except
        as
        set forth herein, to find purchasers for the Financing.

      

      The
        Placement Agent shall provide the following services (the
“Services”):

       

      (a) Advise
        the Company with regard to the size of the Offering and the structure and
        terms
        of the Financing in light of the current market environment;

      

      (b) Assist
        the Company in identifying and evaluating prospective qualified Accredited
        Investors;

      

      (c) Approach
        such investors on a “best efforts basis” regarding an investment in the Company;
        and

      

      (d) Work
        with
        the Company to develop a negotiating strategy and assist with the negotiations
        with such potential investors.

      

      
        
           

        

        
           

          
            

          

        

        
           

        

      

      In
        connection with the Placement Agent providing the Services, the Company agrees
        to keep the Placement Agent up to date and apprised of all material business,
        market and legal developments related to the Company and its operations and
        management. The Placement Agent shall devote such time and effort, as it
        deems
        commercially reasonable under the circumstances in rendering the Services.
        The
        Placement Agent shall not provide any work that is in the ordinary purview
        of a
        certified public accountant. The Placement Agent cannot guarantee results
        on
        behalf of the Company, but shall pursue all avenues that it deems reasonable
        through its network of contacts. 

      

      SECTION
        II

      

      The
        Placement Agent, its affiliates and any person acting on its or their behalf
        hereby represent, warrant and agree as follows (the “Placement Agent
        Parties”):

      

      (a)
         The
        Financing offered and sold by the Placement Agent have been and will be offered
        and sold in compliance with all federal and state securities laws and
        regulations governing the registration and conduct of broker-dealers, and
        each
        Placement Agent Party making an offer or sale of Financing was or will be,
        at
        the time of any such offer or sale, registered as a broker-dealer pursuant
        to
        Section 15(b) of the United States Securities Exchange Act of 1934, as amended
        (the “Exchange Act”), and under the laws of each applicable state of the United
        States (unless exempted from the respective state’s broker-dealer registration
        requirements), and in good standing with the Financial Industry Regulatory
        Authority.

      

      (b) The
        Financing offered and sold by the Placement Agent have been and will be offered
        and sold only to Accredited Investors in accordance with Rule 506 of Regulation
        D and applicable state securities laws; provided, however, the Company shall
        make all necessary filings under Rule 503 of Regulation D and such similar
        notice filings under applicable state securities laws. The Placement Agent
        Parties represent and warrant that they have reasonable grounds to believe
        and
        do believe that each person to whom a sale, offer or solicitation of an offer
        to
        purchase Financing was or will be made was and is an Accredited Investor.
        Prior
        to the sale and delivery of a Company security to any such investor, the
        Placement Agent Parties will obtain an executed subscription agreement and
        an
        executed investors’ rights agreement in the form agreed upon by the Company and
        the Placement Agent (the “Subscription Documents”).

      

      (c) In
        connection with the offers and sales of the Financing, the Placement Agent
        Parties have not and will not 

      

      (1)
         Offer
        or
        sell, or solicit any offer to buy, any Financing by any form of “general
        solicitation” or “general advertising”, as such terms are used in Regulation D,
        or in any manner involving a public offering within the meaning of Section
        4(2)
        of the Securities Act; 

      

      (2)
         Use
        any
        written material other than the term sheet, that will be approved by the
        Company
        at a later date, and the Placement Agent, a copy of which is attached hereto
        as
Exhibit
        A,
        and the
        Subscription Documents, and shall only rely upon and communicate information
        that is publicly available regarding the Company to any potential investors
        (without limiting the foregoing, none of the Placement Agent Parties is
        authorized to make any representation or warranty to any offeree concerning
        the
        Company or an investment in the Financing); or 

      

      (3)
         Take
        any
        action that would constitute a violation of Regulation M under the Exchange
        Act.

      

      (d) The
        Placement Agent shall cause each affiliate or each party acting on its or
        their
        behalf with whom they enter into contractual arrangements relating to the
        offer
        and sale of any Financing to agree, for the benefit of the Company, to the
        same
        provisions contained in this Agreement.

      

      SECTION
        III

      

      The
        Company hereby represents, warrants and agrees as follows:

       

      
        
           

        

        
           

          
            

          

        

        
           

        

      

      (a) This
        Agreement has been authorized, executed and delivered by the Company and,
        when
        executed by the Placement Agent will constitute the valid and binding agreement
        of the Company enforceable against the Company in accordance with its terms,
        except as enforcement thereof may be limited by bankruptcy, insolvency or
        reorganization, moratorium or other similar laws relating to or affecting
        creditors’ rights generally or by general equitable principles. 

      

      (b)
         The
        offer
        and sale of the Financing, the Series A Preferred Stock issued as part of
        the
        Financing (the “Shares”) and the warrants (defined in Section VII hereof the
“Warrants”) shall be exempt from registration under the Securities Act, and will
        comply, in all material respects with the requirements of Rule 506 of Regulation
        D promulgated under the Securities Act and any applicable state securities
        laws.
        No documents prepared by the Company in connection with the Offering, or
        any
        amendment or supplement thereto, contain any untrue statement of a material
        fact
        or omit to state any material fact required to be stated therein or necessary
        to
        make the statements therein, in light of the circumstances under which they
        were
        made, not misleading. 

      

      (c)
         The
        financial statements, audited and unaudited (including the notes thereto),
        included in the Company’s latest annual information form and subsequent
        quarterly reports (the “Financial Statements”), present fairly the financial
        position of the Company as of the dates indicated and the results of operations
        and cash flows of the Company for the periods specified. Such Financial
        Statements have been prepared in conformity with generally accepted accounting
        principles applied on a consistent basis throughout the periods involved
        except
        as otherwise stated therein. 

      

      (d)
         No
        federal, state or foreign governmental agency has issued any order preventing
        or
        suspending the Offering. 

      

      (e)
         The
        Company is a Delaware corporation organized, existing and with active status
        under the laws of Delaware, with corporate power and authority under such
        laws
        to own, lease and operate its properties and conduct its business as now
        conducted. The Company has all power, authority, authorization and approvals
        as
        may be required to enter into this Agreement and each of the Subscription
        Documents, and to carry out the provisions and conditions hereof and thereof,
        and to issue and sell the Financing, the Shares, and Warrants. 

      

      (f)
         Except
        as
        set forth in the documents executed in connection with the Financing (the
“TD”),
        the Financing, the Shares, the Warrants, and common shares issuable upon
        exercise of the Shares , have all been authorized for issuance and sale pursuant
        to the Subscription Documents, and when issued and delivered by the Company
        against payment therefore in accordance with the terms of the Subscription
        Documents, will be validly issued and fully paid and
        non-assessable.

      

      (g) Except
        as
        set forth in the TD and with the exception of any approvals required by the
        Securities and Exchange Commission related to the Offering, no further approval
        or authorization of any shareholder of the Company, its Board of Directors
        or
        other person or group is required for the issuance and sale of the Financing,
        the Shares, the Warrants or the Warrant Shares. 

      

      (h)
         Since
        the
        public filing of the Company’s September 14, 2007 FORM 10-QSB there has not been
        any (A) material adverse change in the business, properties, assets, rights,
        operations, condition (financial or otherwise) or prospects of the Company,
        (B)
        transaction that is material to the Company, except transactions in the ordinary
        course of business, (C) obligation that is material to the Company, direct
        or
        contingent, incurred by the Company, except obligations incurred in the ordinary
        course of business, (D) change that is material to the Company or in the
        common
        shares or outstanding indebtedness of the Company, or (E) dividend or
        distribution of any kind declared, paid, or made in respect of the common
        shares. 

      

      
        
           

        

        
           

          
            

          

        

        
           

        

      

      SECTION
        IV

      

      The
        parties agree that the close of the Offering (the “Closing”) shall be subject to
        the satisfaction of the following conditions, unless expressly waived in
        writing
        by the parties:

      

      (a) The
        Offering shall not be subject to any regulatory or judicial proceeding
        questioning or reviewing its effectiveness for the purpose of offering the
        Financing for sale and issuance. 

      

      

      

      (b)
         The
        Company shall have paid, or made arrangements satisfactory to the Agent for
        the
        payment of, all such expenses as required by Section VII below.

      

      (c) The
        Placement Agent and the Company shall have finalized and agreed to the form
        of
        the warrant agreement referred to in Section VII below.

      

      SECTION
        V

      

      (a) The
        term
        of this Agreement shall commence on the date first written above and shall
        expire the earlier of the closing of the offering or one (1) year after the
        date
        the Company (1) provides the Placement Agent with requested due diligence
        materials and (2) the Company and the Placement Agent mutually agree that
        information documents (including, but not limited to: a business plan; executive
        summary; three-year historical income statement, statement of cash flows,
        and
        balance sheet; five-year projected financial statements; use of proceeds
        statement; investor presentation; valuation analysis), to be provided and
        approved by the Company, are ready for presentation to the Placement Agent’s
        network of potential financing sources, unless terminated in accordance with
        the
        provisions set forth below, or extended by the mutual written consent of
        the
        parties hereto (the “Term”). This Agreement may be terminated only:

      

      (1) By
        the
        Placement Agent for any reason at any time upon thirty (30) days’ prior written
        notice; or

      

      (2) By
        the
        Placement Agent upon default in the payment of any amounts due to the Placement
        Agent pursuant to this Agreement, if such default continues for more than
        fifteen (15) days following receipt by the Company from the Placement Agent
        of
        written notice of such default and demand for payment. 

      

      (a)
        In
        the event of termination, the Placement Agent shall be immediately paid in
        full
        on all items of compensation and expenses (including any amounts deferred)
        payable to the Placement Agent pursuant hereto, as of the date of
        termination.

      

      (b)
        The
        Placement Agent Fee or Financing Fee shall become due and payable to PLACEMENT
        AGENT upon the date that the Company receives the proceeds of the Financing
        from
        the party providing the Financing. A Placement Agent Fee shall also be payable
        with respect to any subsequent Offering or any Qualified Financing (as defined
        in Section VI hereof) accepted and received by Company within twelve (12)
        months
        after the termination or expiration of this Agreement, by any party or source
        of
        funding introduced or facilitated by PLACEMENT AGENT to Company; or

       

      

      (3) By
        mutual
        agreement of the parties.

      

      SECTION
        VI

      

      At
        any
        time during the twelve (12) months following the termination of this Agreement,
        the Placement Agent shall be entitled to the compensation and fees as set
        forth
        in Section VII of this Agreement for any Qualified Financing (as defined
        below)
        received by the Company. “Qualified Financing” shall mean an investment from a
        person after the termination of this Agreement that directly results from
        the
        Placement Agent’s performance of the Services hereunder during the Term of this
        Agreement (for the avoidance of doubt this shall mean any solicitation of
        a
        potential investor or an introduction of a potential investor to the Company
        by
        the Placement Agent related to the Offering during the Term of this Agreement).
        The Placement Agent agrees to provide to the Company within ten (10) days
        after
        the termination of this Agreement (the “Delivery Deadline”) a list of all
        persons solicited on behalf of the Company or introduced to the Company by
        the
        Placement Agent related to the Offering (the “Solicitation List”) to assist the
        parties in making a later determination as to whether a Qualified Financing
        has
        occurred. If the Solicitation List is not provided to the Company prior to
        the
        expiration of the Delivery Deadline, the Company’s obligation to pay any
        commissions or fees related to a Qualified Financing pursuant to this Section
        VII shall immediately terminate. For purposes of this Agreement, receipt
        of
        Qualified Financing shall be deemed to be received by the Company on the
        date
        that a definitive agreement regarding the Qualified Financing is executed
        by the
        Company and the party providing such financing. The compensation or fees
        shall
        become payable to the Placement Agent upon the date that the Company receives
        the proceeds of the Qualified Financing. 

      

      
        
           

        

        
           

          
            

          

        

        
           

        

      

      The
        provisions set forth in this Section VI shall survive any termination of
        this
        Agreement.

      

      SECTION
        VII

       

      In
        consideration for the performance of the Services hereunder, the Company
        hereby
        agrees to pay to the Placement Agent such fees (“The “Placement Agent Fee” or
        the “Financing Fee”) as outlined below:

      

      (a) If
        the
        Placement Agent receives subscriptions for Financing as a part of the Offering
        (the “Placement Agent Investors”), the Company shall: 

      

      1)
        Pay to
        the Placement Agent in US dollars via wire from the third party agent’s escrow
        at closing an amount equal to six percent (6%) of the principal amount of
        the
        Financing purchased by the Placement Agent Investors in consideration for
        new
        cash investments (the “Financing Fee”) and pay to the Placement Agent six
        percent (6%) on the execution of any Warrants purchased by the
        Investors.

      

      2)
        On
        each closing date of a Financing on which aggregate consideration is paid
        or
        becomes payable to the Company for its Equity Securities, the Company shall
        issue to the Placement Agent or its permitted assigns warrants (the “Warrants”)
        to purchase such number of shares of the common stock of the Company equal
        to
        ten percent (10%) of the aggregate number of shares of common stock of the
        Company issued and issuable by the Company under and in connection with the
        Financings, but for this purpose Financing will only include new cash
        investments, by the investors and not shares issued as part of a FNP or in
        consideration of waivers or other matters. This is expected to result in
        the
        issuance of Warrants to acquire 640,000 shares of Common Stock at Closing,
        but
        may increase should other new cash investments come into the Company that
        exceed
        Three Million Two Hundred Thousand Dollars (US$3,200,000).. The Warrants
        shall
        have a five (5) year term and be in substantially on the Form attached hereto
        as
        Exhibit A. The Warrants shall not be callable or redeemable. The Warrants
        shall
        be registered to the extent provided in and not prohibited by the Registration
        Rights Agreement which is part of the TD. The Warrants shall be transferable
        within MIDTOWN PARTNERS, at the Placement Agent’s discretion.

      

      3)
        An
        escrow with Signature Bank, as the third party agent, approved by the parties
        hereto may be used for each closing to which the Placement Agent shall be
        a
        party. All consideration due the Placement Agent shall be paid to the Placement
        Agent directly there from. The escrow agent fee for Signature Bank shall
        be
        $3500.

      

      4)
        Cause
        its affiliates to, pay to the Placement Agent all compensation described
        in this
        Section VIII with respect to all Securities sold to a purchaser or purchasers
        who participated in the Financing at any time prior to the expiration of
        thirty
        six (36) months after the expiration of this Agreement (the “Tail Period”) if
        (i) such purchaser or purchasers were identified to the Company by the Placement
        Agent during the Term authorized, (ii) the Placement Agent advised the Company
        with respect to such purchaser or purchasers during the Term authorized or
        (iii)
        the Company or the Placement Agent had discussions with such purchaser or
        purchasers during the Term authorized.

      

      
        
           

        

        
           

          
            

          

        

        
           

        

      

      5)
        The
        Company agrees to pay one percent (1%) of the principal amount of the Financing
        purchased by the Placement Agent Investors (the “Non-accountable Fee”) which
        will be used to pay Placement Agent expenses including fees such as
        entertainment expenses, travel, etc. The Company also agrees to pay for the
        legal and due diligence fees outlined in the attached term sheet and such
        fees
        shall not exceed $25,000.

      

      (b) It
        is
        acknowledged and agreed that the Company shall bear all costs and expenses
        incident to the issuance, offer, sale and delivery of the Financing. These
        costs
        and expenses will include but are not limited to state “Blue Sky” fees, legal
        fees, printing costs, travel costs, mailing, couriers, personal background
        checks, and other expenses incidental to the advancement and completion of
        the
        Offering. Full payment of Placement Agent’s expenses shall be made in same day
        funds at the Closing or, if the Offering is terminated for any reason, within
        ten (10) days of receipt by the Company of a written request from the Placement
        Agent for reimbursement of expenses, including documentation therefore
        satisfactory to the Company. 

       

      (c)
         Subject
        to the other requirements set forth in this Agreement, the Placement Agent
        may
        introduce investors to the Offering directly or through other NASD member
        broker-dealers. If the Placement Agent utilizes any intermediaries, the
        Placement Agent shall be the Company’s point of contact, not the intermediary,
        and the Placement Agent, not the Company, shall be responsible for any
        compensation arrangement with the intermediary. The Company’s sole compensation
        arrangement, responsibility and obligation are with the Placement Agent.
        The
        Placement Agent will disclose the identity and compensation arrangements
        with
        all of its intermediaries in order to allow the Company to adequately disclose
        such arrangements, where necessary.

      

      SECTION
        VIII

      

      The
        Company agrees to indemnify the Placement Agent and hold it harmless against
        any
        losses, claims, damages or liabilities incurred by the Placement Agent, in
        connection with, or relating in any manner, directly or indirectly, to the
        Placement Agent rendering the Services in accordance with the Agreement,
        unless
        it is determined by a court of competent jurisdiction that such losses, claims,
        damages or liabilities arose out of the Placement Agent’s breach of this
        Agreement, sole negligence, gross negligence, willful misconduct, dishonesty,
        fraud or violation of any applicable law. Additionally, the Company agrees
        to
        reimburse the Placement Agent immediately for any and all expenses, including,
        without limitation, attorney fees, incurred by the Placement Agent in connection
        with investigating, preparing to defend or defending, or otherwise being
        involved in, any lawsuits, claims or other proceedings arising out of or
        in
        connection with or relating in any manner, directly or indirectly, to the
        rendering of any Services by the Placement Agent in accordance with the
        Agreement (as defendant, nonparty, or in any other capacity other than as
        a
        plaintiff, including, without limitation, as a party in an interpleader action);
        provided, however, that in the event a determination is made by a court of
        competent jurisdiction that the losses, claims, damages or liability arose
        primarily out of the Placement Agent’s breach of this Agreement, sole
        negligence, gross negligence, willful misconduct, dishonesty, fraud or any
        violation of any applicable law, the Placement Agent will remit to the Company
        any amounts for which it had been reimbursed under this paragraph. The Company
        further agrees that the indemnification and reimbursement commitments set
        forth
        in this paragraph shall extend to any controlling person, strategic alliance,
        partner, member, shareholder, director, officer, employee, agent or
        subcontractor of the Placement Agent and their heirs, legal representatives,
        successors and assigns. The provisions set forth in this Section VIII shall
        survive any termination of this Agreement.

      

      The
        Placement Agent agrees to indemnify the Company and hold it harmless against
        any losses, claims, damages or liabilities incurred by the Company, in
        connection with, or relating in any manner, directly or indirectly, to the
        Placement Agent’s gross negligence, willful misconduct, fraud or violation of
        any applicable law in connection with its rendering the Services under the
        Agreement.   The Placement Agent further agrees that the
        indemnification set forth in this paragraph shall extend to any controlling
        person, strategic alliance, partner, member, shareholder, director, officer,
        employee, agent or subcontractor of the Company and their heirs, legal
        representatives, successors and assigns.  The provisions set forth in this
        Section VIII shall survive any termination of this Agreement.

      

      
        
           

        

        
           

          
            

          

        

        
           

        

      

      SECTION
        IX

      

      All
        notices, demands or other communications given hereunder shall be in writing
        and
        shall be deemed to have been duly given when delivered in person or transmitted
        by facsimile transmission or the fifth calendar day after being mailed by
        registered or certified mail, return receipt requested, postage prepaid,
        to the
        addresses herein above first mentioned or to such other address as any party
        hereto shall designate to the other for such purpose herein set
        forth.

      

      SECTION
        X

      

      Governing
        Law.
        The
        subject matter of this Agreement shall be governed by and construed in
        accordance with the laws of the State of Florida (without reference to its
        choice of law principles), and to the exclusion of the law of any other forum,
        without regard to the jurisdiction in which any action or special proceeding
        may
        be instituted. EACH PARTY HERETO AGREES TO SUBMIT TO THE PERSONAL JURISDICTION
        AND VENUE OF THE STATE AND/OR FEDERAL COURTS LOCATED IN HILLSBOROUGH
        COUNTY,
        FLORIDA FOR RESOLUTION OF ALL DISPUTES ARISING OUT OF, IN CONNECTION WITH,
        OR BY
        REASON OF THE INTERPRETATION, CONSTRUCTION, AND ENFORCEMENT OF THIS AGREEMENT,
        AND HEREBY WAIVES THE CLAIM OR DEFENSE THEREIN THAT SUCH COURTS CONSTITUTE
        AN
        INCONVENIENT FORUM. AS A MATERIAL INDUCEMENT FOR THIS AGREEMENT, EACH PARTY
        SPECIFICALLY WAIVES THE RIGHT TO TRIAL BY JURY OF ANY ISSUES SO TRIABLE.
        If it
        becomes necessary for any party to institute legal action to enforce the
        terms
        and conditions of this Agreement, the prevailing party may be awarded reasonable
        attorneys fees, expenses and costs.

      

      Confidentiality.
        The
        Placement Agent may acquire certain non-public information respecting the
        business of the Company in connection with the performance of services
        hereunder, including information, which is reasonably understood to be
        proprietary or confidential in nature (collectively, “Confidential
        Information”). The Placement Agent hereby agrees that all Confidential
        Information shall be kept strictly confidential by the Placement Agent and
        its
        affiliates, members, partners, shareholders, managers, directors, officers,
        employees, advisors, agents, and controlling persons (collectively,
“Representatives”), except that Confidential Information or portions thereof may
        be disclosed to Representatives who need to know such information for the
        purpose of enabling the Placement Agent to perform services hereunder (it
        being
        understood that prior to such disclosure, such Representative will be informed
        by the Placement Agent of the confidential nature of such Confidential
        Information and shall agree to be bound by this Agreement). The Placement
        Agent
        shall be responsible for any breach of this provision by any of its
        Representatives. For purposes hereof, Confidential Information shall not
        include
        any information which (i) at the time of disclosure or thereafter is or becomes
        generally known by the public (other than as a result of its disclosure by
        the
        Placement Agent or its Representatives), (ii) was or becomes available to
        the
        Placement Agent on a non-confidential basis from a person who is not subject
        to
        a confidentiality agreement concerning that information, or (iii) is required
        by
        law to be disclosed by the Placement Agent (provided that if such disclosure
        is
        required by order of a court or administrative agency, the Placement Agent
        shall
        notify the Company as soon as possible so that the Company may seek a protective
        order). 

      

      Assignments
        and Binding Effect.
        This
        Agreement shall be binding on and inure to the benefit of the parties hereto
        and
        their respective successors and permitted assigns. The rights and obligations
        of
        the parties under this Agreement may not be assigned or delegated without
        the
        prior written consent of both parties, and any purported assignment without
        such
        written consent shall be null and void. 

      

      Modification
        and Waiver.
        Only an
        instrument in writing executed by the parties hereto may amend this Agreement.
        The failure of any party to insist upon strict performance of any of the
        provisions of this Agreement shall not be construed as a waiver of any
        subsequent default of the same or similar nature, or any other nature.

      

      
        
           

        

        
           

          
            

          

        

        
           

        

      

      Construction.
        The
        captions used in this Agreement are provided for convenience only and shall
        not
        affect the meaning or interpretation of any provision of this
        Agreement.

      

      Facsimile
        Signatures.
        Facsimile transmission of any signed original document, and re-transmission
        of
        any signed facsimile transmission, shall be the same as delivery of an original.
        At the request of either party, the parties shall confirm facsimile transmitted
        signatures by signing an original document. This Agreement may be executed
        in
        one or more counterparts, each of which shall be deemed an original and all
        of
        which taken together shall constitute one and the same agreement. 

      

      Severability.
        If any
        provision of this Agreement shall be invalid or unenforceable in any respect
        for
        any reason, the validity and enforceability of any such provision in any
        other
        respect, and of the remaining provisions of this Agreement, shall not be
        in any
        way impaired.

      

      Exclusive.
        Midtown
        acknowledges and agrees that it is being granted exclusive rights with respect
        to the Services to be provided to the Company and the Company is not free
        to
        engage other parties to provide services similar to those being provided
        by
        Midtown hereunder without the prior written consent of Midtown. 

      

      Non-Circumvention.
        The
        Company hereby irrevocably agrees not to circumvent, avoid, bypass, or obviate,
        directly or indirectly, the intent of this Agreement. The Company agrees
        not to
        accept any business opportunity from any third party to whom PLACEMENT AGENT
        introduces to the Company (or whom the company has a prior relationship with)
        without the consent of PLACEMENT AGENT, unless for each business opportunity
        accepted by the Company from a third party introduced by PLACEMENT AGENT
        or
        otherwise, the Company remits a term sheet and then a contract which defines
        a
        mutually agreeable compensation structure for PLACEMENT AGENT. In addition,
        the
        Company shall not work with, negotiate with or enter into any equity linked
        financing whatsoever with any Investor, Consultant or Placement Agent without
        Midtown’s prior written consent. If the Company raises capital through in any
        equity offering or sale or equity linked instrument while engaged with Midtown
        as the exclusive Placement Agent, the Company shall pay to Midtown all of
        its
        fees in Section VII, even if the Placement Agent has provided no assistance
        whatsoever in raising such capital.

      

      Survivability.
        Neither
        the termination of this Agreement nor the completion of any services to be
        provided by the Placement Agent hereunder, shall affect the provisions of
        this
        Agreement that shall remain operative and in full force and effect.

      

      Entire
        Agreement.
        This
        Agreement constitutes the entire agreement and understanding of the parties
        hereto with respect to the subject matter of this Agreement and supersedes
        all
        prior understandings and agreements, including an agreement signed by the
        parties hereto as of November 28, 2007, whether written or oral, among the
        parties with respect to such subject matter. 

      

      THE
        REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK

      

      
        
           

        

        
           

          
            

          

        

        
           

        

      

       

      If
        the
        foregoing correctly sets forth the understanding between the Placement Agent
        and
        the Company, please so indicate in the space provided below for that purpose
        within 10 days of the date hereof or this Agreement shall be withdrawn and
        become null and void. The undersigned parties hereto have caused this Agreement
        to be duly executed by their authorized representatives, pursuant to corporate
        board approval and intend to be legally bound.

      

      
        	DRINKS AMERICAS HOLDING,
                LTD. 	MIDTOWN PARTNERS & CO.,
                LLC
	 	 
	By:
                _____________________________    	By: ____________________________
	Fred Schulman, General Counsel, Director
                	 Bruce Jordan,
                President

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