Document:

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                                                                    EXHIBIT 10.2

                                LOCK-UP AGREEMENT

September 9, 2004

Harris Interactive Inc.
135 Corporate Woods
Rochester, New York 14623
Attention: Chief Financial Officer

Ladies and Gentlemen:

      1.    The undersigned acknowledges that this lock-up agreement (the
"Lock-Up Agreement") is being entered into pursuant to Section 3.3.2(c) of the
Agreement and Plan of Merger dated as of even date herewith (the "Merger
Agreement") by and among Harris Interactive Inc., a Delaware corporation
("Harris"), Capitol Merger Sub, LLC, a Delaware limited liability company of
which Harris is the sole member ("Merger Sub"), Wirthlin Worldwide, Inc., a
California corporation ("Wirthlin"), and all of the stockholders of Wirthlin
shown on the signature page to the Merger Agreement (the "Stockholders").
Pursuant to the Merger Agreement, the undersigned will receive the number of
shares of Harris common stock, par value $.001 (the "Common Stock"), and will
have the right to acquire (subject to applicable vesting requirements) upon
exercise of stock options to be issued by Harris pursuant to the Merger
Agreement the number of shares of Common Stock, as are set forth opposite the
undersigned's name on Annex 1 hereto (collectively, the "Lock-Up Shares"). The
undersigned further acknowledges that as a condition to Harris' entering into
the Merger Agreement, Harris has required the undersigned to enter into this
Lock-Up Agreement, and in order to induce Harris to enter into the Merger
Agreement, the undersigned is willing to enter into this Lock-Up Agreement.
Capitalized terms used herein without definition shall have the meanings given
to them in the Merger Agreement.

      2.    In consideration of the agreement by Harris to enter into the Merger
Agreement, and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the undersigned hereby agrees
that, during the period commencing on the Closing Date and continuing through
and including the date that is 120 days after the Closing Date (the "Lock-Up
Period"), the undersigned will not, without Harris' prior written consent,
offer, sell, contract to sell, pledge, hypothecate or otherwise transfer or
dispose of any of the Lock-Up Shares or any interest therein, or any options,
warrants or other rights to purchase or otherwise acquire any of the Lock-Up
Shares, or any securities convertible into, exchangeable for or that represent
the right to receive Lock-Up Shares.

      3.    The undersigned acknowledges and agrees that the foregoing
restrictions expressly prohibit the undersigned from engaging in any hedging or
other transaction which is designed to or which reasonably could be expected to
lead to or result in a sale or disposition of the Lock-Up Shares even if such
Lock-Up Shares would be disposed of by someone other than the undersigned. Such
prohibited hedging or other transactions would include, without limitation, any
short sale or any purchase, sale or grant of any right (including without
limitation any put or call option) with respect to any of the Lock-Up Shares or
with respect to any security

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that includes, relates to, derives any significant part of its value from, or
otherwise transfers to any other person any or all of the economic consequences
of ownership of the Lock-Up Shares.

      4.    Notwithstanding the foregoing, the foregoing restrictions shall not
be deemed to prohibit a transfer of the Lock-Up Shares (a) by bona fide gift
(including, without limitation, charitable giving), provided that the donee
thereof agrees in writing to be bound by the restrictions set forth herein; (b)
to any trust for the direct or indirect benefit of the undersigned or of any one
or more members of the immediate family of the undersigned, provided that the
trustee of such trust agrees to be bound by the restrictions set forth in this
Lock-Up Agreement; (c) by the estate of any Stockholder by virtue of the death
of such Stockholder by application of any will, operation of law, or otherwise,
provided that the transferee shall be bound by the restrictions set forth in
this Lock-Up Agreement, or (d) pursuant to a merger, consolidation or sale of
all or substantially all of the capital stock of Harris in accordance with terms
and conditions approved by Harris' board of directors. For purposes of this
paragraph 4, "immediate family" includes the undersigned's spouse, parents,
siblings and lineal descendants.

      5.    The undersigned hereby represents and warrants to Harris that the
undersigned has full power and authority to enter into this Lock-Up Agreement,
and that upon the execution and delivery of this Lock-Up Agreement to Harris
this Lock-Up Agreement will constitute the legal, valid and binding obligation
of the undersigned, enforceable against the undersigned in accordance with its
terms. The undersigned further represents and warrants to Harris that the
undersigned has carefully read this Lock-Up Agreement and the Merger Agreement
and has had an opportunity to discuss the requirements hereof and thereof with
the undersigned's advisors, whom the undersigned believes are qualified to
advise him, her or it with respect to such matters. The undersigned also agrees
and consents to the entry of stop transfer instructions with Harris' transfer
agent and registrar against the transfer of the Lock-Up Shares that is
prohibited pursuant to the terms of this Lock-Up Agreement. The undersigned
understands that the restrictions imposed by this Agreement are in addition to
any other restrictions imposed on the transfer of the Lock-Up Shares pursuant to
the Merger Agreement or applicable law.

      6.    Notwithstanding anything to the contrary set forth herein, the
undersigned acknowledges and agrees that (a) at all times that the undersigned
is a Harris employee, officer or director, the undersigned shall be subject to
Harris' policy regarding "Securities Trades by Company Personnel"; and (b) at
all times that the undersigned remains a Harris officer, director or designated
employee with access to material nonpublic information about Harris, the
undersigned shall be subject to Harris' policy regarding "Transactions in
Company Securities by Directors and Designated Officers/Employees -
Pre-Clearance and Blackout Periods Procedures", as both such policies are
required of and consistently applied to other Harris employees, as applicable.

      7.    The undersigned understands that Harris is relying upon this Lock-Up
Agreement in proceeding toward consummation of the transactions contemplated by
the Merger Agreement. The undersigned further understands that this Lock-Up
Agreement is irrevocable and shall be binding upon the undersigned's heirs,
legal representatives, successors and assigns. The representations and
warranties of the undersigned set forth in this Lock-Up Agreement shall survive
the First Closing and the Second Closing under the Merger Agreement.

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      8.    No amendment or modification of any of the terms of this Lock-Up
Agreement, nor any purported waiver of any condition or breach of any provision
hereof, shall be effective unless in writing and signed by the party purported
to be bound thereby.

      9.    If any provision of this Lock-Up Agreement is held to be invalid or
unenforceable by any court of competent jurisdiction, the remaining provisions
shall continue in full force and effect, and the parties agree to replace any
such invalid or unenforceable provision with a valid provision that most closely
reflects the intent and economic effect of the invalid or unenforceable
provision.

      10.   This Lock-Up Agreement shall be governed by and construed in
accordance with the laws of the State of Delaware, without regard to conflicts
of law principles that would require the application of the law of any other
jurisdiction.

      11.   This Lock-Up Agreement sets forth the entire agreement and
understanding of the parties hereto relating to the subject matter hereof, and
supersedes and replaces all prior agreements and understandings between the
parties with respect to such subject matter.

      12.   The undersigned shall execute and/or cause to be delivered to Harris
such additional instruments and documents and shall take such other actions as
Harris may reasonably request in order to effectuate the intent and purposes of
this Lock-Up Agreement.

      13.   This Lock-Up Agreement may be executed in one or more counterparts,
each of which shall be deemed to be an original, and all of which together shall
constitute one and the same instrument. The exchange of copies of this Lock-Up
Agreement and of signature pages by electronic transmission, including facsimile
shall constitute effective execution and delivery of this Lock-Up Agreement as
to the parties and may be used in lieu of the original Lock-Up Agreement for all
purposes. Signatures of the parties transmitted by electronic transmission shall
be deemed to be their original signatures for all purposes.

                            [Signature Page Follows]

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         This Lock-Up Agreement was signed by the following stockholders of
Wirthlin Worldwide, Inc. (individual signature pages have been omitted):

                              Wirthlin Family Trust
                              White Family Living Trust
                              David Richardson
                              Dorothy Peterson
                              John Kennedy
                              James Hoskins
                              Hakan Atak
                              Dee Allsop

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Accepted and agreed:

HARRIS INTERACTIVE INC.

By:    /s/ Robert E. Knapp
       ------------------------------------

Title: Vice Chairman and CEO
       ------------------------------------

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                                                                    EXHIBIT 10.3

           NONCOMPETITION, NONDISCLOSURE AND NONSOLICITATION AGREEMENT

      THIS NONCOMPETITION, NONDISCLOSURE AND NONSOLICITATION AGREEMENT
("Agreement"), dated as of September 8, 2004, is by and among each and all of
the stockholders of WIRTHLIN WORLDWIDE, INC., a California corporation
("Wirthlin"), shown on the signature pages to this Agreement, and also including
individually Richard B. Wirthlin and Joel White ("Stockholder(s)"), and HARRIS
INTERACTIVE INC., a Delaware corporation ("Harris").

      WHEREAS, Stockholders beneficially own all of the issued and outstanding
shares of Wirthlin common stock, par value $1.00 (the "Wirthlin Shares");

      WHEREAS, concurrently with the execution and delivery of this Agreement,
Harris will acquire all of the Wirthlin Shares from Stockholders, pursuant to
the terms of that certain Agreement and Plan of Merger, dated as of the date
hereof, by and among Harris, Capitol Merger Sub, LLC, a Delaware limited
liability company of which Harris is the sole member, Wirthlin, and Stockholders
(the "Merger Agreement"); and

      WHEREAS, the execution and delivery of this Agreement concurrently with
the Merger Agreement is required by Sections 3.3.1(h) and 3.3.2(f) of the Merger
Agreement.

      NOW, THEREFORE, in consideration of the premises and the representations,
warranties, covenants and agreements herein contained, and intending to be
legally bound hereby, Harris and Stockholders hereby agree as follows:

                            SECTION 1. - DEFINITIONS

      1.1   The following terms shall have the following meanings when used in
this Agreement. Capitalized terms not expressly defined in this Agreement shall
have the meanings ascribed to them in the Merger Agreement.

            (a)   "Acquired Business" means the business and affairs of the
Acquired Companies as conducted prior to the Closing.

            (a)   "Acquired Companies" means Wirthlin and its Subsidiaries,
collectively.

            (a)   "Agreement" has the meaning given to it in the first paragraph
of this Agreement.

            (a)   "Business Day" has the meaning given to it in the Merger
Agreement.

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            (a)   "Closing" has the meaning given to it in the Merger Agreement.

            (a)   "Confidential Information" is defined in Section 2.1.

            (a)   "Harris" has the meaning given to it in the first paragraph of
this Agreement.

            (a)   "Harris Business" means the business and affairs of the Harris
Entities as conducted prior to the Closing.

            (a)   "Harris Employee" means an employee of a Harris Entity
including without limitation any person employed by a Harris Entity on the date
of this Agreement or at any time thereafter during the term of this Agreement.

            (a)   "Harris Entities" means Harris and its Subsidiaries (including
the Surviving Entity), collectively

            (a)   "Merger Agreement" has the meaning given to it in the second
whereas clause of this Agreement.

            (a)   "Noncompetition Payment" has the meaning given to it in
Section 5.

            (a)   "Party" means Harris or any of Stockholders and "Parties"
means Harris and Stockholders.

            (a)   "Person(s)" has the meaning given to it in the Merger
Agreement.

            (a)   "Stockholder(s)" has the meaning given to it in the first
paragraph of this Agreement.

            (a)   "Subsidiaries" has the meaning given to it in the Merger
Agreement.

            (a)   "Wirthlin" has the meaning given to it in the first paragraph
of this Agreement.

            (a)   "Wirthlin Shares" has the meaning given to it in the first
whereas clause of this Agreement.

            SECTION 2. - ACKNOWLEDGMENTS BY SELLER AND STOCKHOLDERS

      2.1   Each Stockholder acknowledges that such Stockholder has occupied a
position of trust and confidence with the Acquired Companies prior to the date
hereof and has had access to, and has become familiar with, some of the
following information relating to the Acquired Business, whether or not such
information is embodied in writing or other physical form or is retained in the
memory of any Stockholder (collectively the "Confidential Information"):

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            (a)   any and all information and material proprietary to the
Acquired Companies, not generally known or available to the public, or that is a
trade secret within the meaning of applicable law, in each case in which any of
the Acquired Companies has any interest or rights now or in the future,
including without limitation the Acquired Companies' business strategies, client
lists, supplier lists, partners, agreement terms, pricing, databases, products,
designs, processes, systems, methods, concepts, trade secrets, know-how, data,
technical plans, drawings, information, computer software and programs
(including object code and source code), applications, inventions, formulas,
technology, plans, research and development, and anything else that might be
construed as proprietary or confidential in nature;

            (b)   all historical financial statements, financial projections and
budgets, historical and projected sales, capital spending budgets and plans, the
names and backgrounds of key personnel, contractors, agents, suppliers and
potential suppliers, personnel training and techniques and materials, and
purchasing methods and techniques; and

            (c)   all notes, analysis, compilations, studies, summaries and
other material prepared by or for the Acquired Companies containing or based, in
whole or in part, upon any information included in the foregoing; and

      Notwithstanding the terms of subsections (a) through (c) above,
Confidential Information shall not include information and material (a) publicly
available through no breach by any Stockholder of any confidentiality obligation
to the Acquired Companies, (b) released by any Stockholder with a written waiver
of confidentiality, (c) lawfully obtained from third parties, or (d) previously
known or developed by third parties independently of the Acquired Companies and
any Stockholder provided that such knowledge or development can be independently
substantiated.

      2.2   Each Stockholder acknowledges that:

            (a)   the Acquired Business is international in scope;

            (b)   the products and services related to the Acquired Business are
marketed throughout the world;

            (c)   the Acquired Business competes with other businesses that are,
or could be, located in any part of the world;

            (d)   Harris has required that each Stockholder make the covenants
set forth in Sections 3 and 4 as a condition to Harris' purchase of the Wirthlin
Shares and payment of the Noncompetition Payment;

            (e)   the provisions of Sections 3 and 4 are reasonable and
necessary to protect and preserve Harris' operation of the Acquired Business
from and after the Closing; and

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            (f)   Harris would be irreparably damaged if any Stockholder were to
breach any of the covenants set forth in Sections 3 and 4.

                     SECTION 3. - CONFIDENTIAL INFORMATION

      3.1   Each Stockholder acknowledges and agrees that the protection of the
Confidential Information is necessary to protect and preserve the value of the
Acquired Business. Therefore, each Stockholder hereby agrees not to disclose any
Confidential Information to any Persons or use any Confidential Information for
his or its own account or for the benefit of any third party, unless, and
limited to extent that, (a) the Confidential Information is or becomes generally
known to, and available for use by, the public (other than as a result of any of
the Acquired Companies' or any Stockholder's fault or the fault of any other
Person bound by a duty of confidentiality to Harris or any of the Acquired
Companies) or (b) Harris consents in writing to such disclosure or use.

      3.2   Each of the Stockholders shall deliver to Harris, at any time that
Harris may request, all documents, memoranda, notes, plans, records, reports and
other documentation, models, components, devices or computer software, whether
embodied in a disk or in other form (and all copies of all of the foregoing),
that contain Confidential Information and any other Confidential Information
that such Stockholder may then possess or have under his (or its) control.

                SECTION 4. - NONCOMPETITION AND NONSOLICITATION

      4.1   As an inducement for Harris to enter into this Agreement and to pay
the Noncompetition Payment, Stockholder agrees that for a period of two (2)
years after the Closing no Stockholder will knowingly (including without
limitation after notification by Harris), directly or indirectly, engage or
invest in, own, manage, operate, finance, control or participate in the
ownership, management, operation, financing or control of, be employed by, serve
as a director of, or be a consultant or independent contractor for, or render
services or advice to, or guarantee any obligation of, any Person engaged in or
with the assistance of Stockholder directly planning to become engaged in any
industry or any other business whose products or activities compete anywhere in
the world in whole or in part with the Acquired Business or the Harris Business;
provided, however, that any Stockholder may purchase or otherwise acquire up to
(but not more than) one percent of any class of securities of any enterprise
(but without otherwise participating in the activities of such enterprise) if
such securities are listed on any national or regional securities exchange or
have been registered under Section 12(g) of the Securities Exchange Act of 1934.
Each Stockholder agrees that this covenant is reasonable with respect to its
duration, geographical area and scope.

      4.2   As a further inducement for Harris to enter into this Agreement and
to pay the Noncompetition Payment, Stockholder agrees that for a period of two
(2) years after the Closing, each Stockholder agrees not to, directly or
indirectly:

      (a)   induce or attempt to so induce any Harris Employee to leave the
employ of a Harris Entity;

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            (b)   in any way interfere with the employment relationship between
a Harris Entity and any Harris Employee;

            (c)   hire, offer employment to, employ or otherwise engage as an
employee, independent contractor or otherwise any Harris Employee, unless the
applicable Harris entity gives its written consent to such offer, employment or
relationship, or unless at least six months have passed since such person's
employment relationship with Harris was terminated; or

            (d)   induce or attempt to induce any customer, supplier, licensee
or other Person to cease doing business with a Harris Entity or in any way
materially interfere with the relationship between any such customer, supplier,
licensee or other business entity and a Harris Entity.

      4.3   Each Stockholder agrees that he (or it) will not, directly or
indirectly, solicit the business of any Person known to such Stockholder to be a
customer of the Harris Entities, whether or not such Stockholder had personal
contact with such Person, with respect to products or activities which compete
in whole or in part with the Harris Business or the Acquired Business.

                           SECTION 5. - COMPENSATION

      5.1 As additional consideration for the covenants in Section 4 of this
Agreement, Harris will pay Stockholders an aggregate of five hundred thousand
dollars ($500,000) (the "Noncompetition Payment") via wire transfer at the
Closing as directed by the Stockholders in writing delivered to Harris.

                         SECTION 6. - INJUNCTIVE RELIEF

      6.1   In addition to Harris' right to damages and any other rights it may
have at law, Harris shall be entitled to obtain injunctive and/or other
equitable relief to restrain any breach or threatened breach or otherwise to
specifically enforce the provisions of Sections 3 and 4, it being agreed by each
of Stockholders that money damages alone would be inadequate to compensate
Harris and would be an inadequate remedy for such breach.

                              SECTION 7. - NOTICES

      7.1   Notices. All notices, consents, waivers, and other communications
required or permitted by this Agreement shall be in writing and shall be deemed
given when (a) delivered to the appropriate address by hand or by nationally
recognized overnight courier service (costs prepaid); or (b) received or
rejected by the addressee, if sent by certified mail, return receipt requested.
In the case of notices to Stockholders, in each case such notice shall be to the
address and marked to the attention of the person (by name or title) designated
in Wirthlin Corresponding Exhibit 9.4 to the Merger Agreement, and in the case
of Richard B. Wirthlin to the address designated for the Wirthlin Family Trust
in such Wirthlin Corresponding Schedule, and in the case of Joel White, to the
address designated for the White Family Living Trust in such Wirthlin

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Corresponding Schedule (or to such other address or person as a Party may
designate by notice to the other Parties). In the case of notices to Harris,
such notice shall be to the address designated in Section 9.4 of the Merger
Agreement.

                 SECTION 8. - JURISDICTION; SERVICE OF PROCESS

      Any proceeding arising out of or relating to this Agreement may be brought
in the state courts, or Federal courts if they can acquire jurisdiction, sitting
in the State of Delaware, and each of the Parties irrevocably submits to the
exclusive jurisdiction of each such court in any such proceeding, waives any
objection it may now or hereafter have to venue or to convenience of forum,
agrees that all claims in respect of the proceeding shall be heard and
determined only in any such court, and agrees not to bring any proceeding
arising out of or relating to this Agreement in any other court. The Parties
agree that any of them may file a copy of this Section 8 with any court as
written evidence of the knowing, voluntary and bargained agreement between the
Parties irrevocably to waive any objections to venue or to convenience of forum.
Process in any proceeding referred to in the first sentence of this Section may
be served on any Party anywhere in the world.

                    SECTION 9. - WAIVER; REMDIES CUMULATIVE

      9.1 Obligations Several. The duties and obligations of the Stockholders
hereunder are several. Each Stockholder shall be solely responsible for any
breach of its own duties and obligations hereunder, and no Stockholder shall be
liable or responsible for any breach by another Stockholder of any duty or
obligation contained herein.

      9.2 Cumulative Rights. The rights and remedies of the Parties are
cumulative and not alternative. Neither any failure nor any delay by any Party
in exercising any right, power, or privilege under this Agreement or any of the
documents referred to in this Agreement will operate as a waiver of such right,
power, or privilege, and no single or partial exercise of any such right, power,
or privilege will preclude any other or further exercise of such right, power,
or privilege or the exercise of any other right, power, or privilege. To the
maximum extent permitted by applicable law: (a) no claim or right arising out of
this Agreement or any of the documents referred to in this Agreement can be
discharged by one Party, in whole or in part, by a waiver or renunciation of the
claim or right unless in writing signed by the other Parties; (b) no waiver that
may be given by a Party will be applicable except in the specific instance for
which it is given; and (c) no notice to or demand on one Party will be deemed to
be a waiver of any obligation of that Party or of the right of the Party giving
such notice or demand to take further action without notice or demand as
provided in this Agreement or the documents referred to in this Agreement.

                SECTION 10. - ENTIRE AGREEMENT AND MODIFICATION

      This Agreement, the Merger Agreement, the Harris Closing Documents, the
Wirthlin Closing Documents, the Stockholder Closing Documents, and all other
documents delivered pursuant to this Agreement constitute the complete and
exclusive statement of the terms of the agreement between the Parties with
respect to the subject matter hereof and thereof and supersede all prior
agreements, whether written or oral, between the Parties with respect to the
subject matter hereof and thereof. This Agreement may not be amended except by a
written agreement executed by Harris and the Stockholders.

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       SECTION 11. - ASSIGNMENTS, SUCCESSORS, AND NO THIRD PARTY RIGHTS.

      No Stockholder may assign any of its rights or delegate any of its
obligations under this Agreement without the prior written consent of Harris.
Subject to the preceding sentence, this Agreement will apply to, be binding in
all respects upon, and inure to the benefit of the successors and permitted
assigns of the Parties. Nothing expressed or referred to in this Agreement will
be construed to give any Person other than the Parties any legal or equitable
right, remedy, or claim under or with respect to this Agreement or any provision
of this Agreement, except such rights as shall inure to a successor or permitted
assignee pursuant to this Section 11. No assignment by operation of law due to a
merger or consolidation, and no change of control, shall be deemed to be an
assignment hereunder.

                          SECTION 12. - SEVERABILITY.

      If any provision of this Agreement is held invalid or unenforceable by any
court of competent jurisdiction, the other provisions of this Agreement will
remain in full force and effect. Any provision of this Agreement held invalid or
unenforceable only in part or degree will remain in full force and effect to the
extent not held invalid or unenforceable.

                  SECTION 13. - SECTION HEADINGS, CONSTRUCTION

      The headings of Sections in this Agreement are provided for convenience
only and will not affect its construction or interpretation. All references to
"Sections" refer to the corresponding Sections of this Agreement. This Agreement
has been prepared by Harris and each Stockholder, and each acknowledge that: (a)
they had the opportunity to be represented by legal counsel in the negotiation
and drafting of this Agreement; and (b) that no ambiguity in this Agreement
shall be construed against any Party as draftsperson.

                          SECTION 14. - GOVERNING LAW

      This Agreement will be governed by and construed under the laws of the
State of Delaware without regard to conflicts of laws principles that would
require the application of any other law.

                      SECTION 15. - EXECUTION OF AGREEMENT

      This Agreement may be executed in one or more counterparts, each of which
will be deemed to be an original copy of this Agreement and all of which, when
taken together, will be deemed to constitute one and the same agreement. The
exchange of copies of this Agreement and of signature pages by facsimile
transmission shall constitute effective execution and delivery of this Agreement
as to the Parties and may be used in lieu of the original Agreement for all
purposes. Signatures of the Parties transmitted by facsimile shall be deemed to
be their original signatures for all purposes.

      IN WITNESS WHEREOF, each of the Parties has caused this Agreement to be
duly executed on its behalf as of the day and year first above written.

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                            [SIGNATURE PAGE FOLLOWS]

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HARRIS INTERACTIVE INC.

By:  /s/ Robert E. Knapp
     ---------------------------

Its: Vice Chairman and CEO
     ---------------------------

       Signature Page to Non-competition Agreement dated September 9, 2004

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This Noncompetition, Nondisclosure and Nonsolicitation Agreement was signed by
the following Stockholders of Wirthlin Worldwide, Inc. (individual signature
pages have been omitted):

                                        Wirthlin Family Trust
                                        White Family Living Trust
                                        David Richardson
                                        James Haskins
                                        Dee Allsop
                                        Richard B. Wirthlin
                                        Joel A. White

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