Document:

Exhibit 10.2

    

     

    

    SAFE AUTO INSURANCE GROUP, INC.

    

    

    DIRECTOR NOMINATION AGREEMENT

    

    

    DIRECTOR NOMINATION AGREEMENT, dated as of [●],
        2019 (this “Agreement”), by and among Safe Auto Insurance Group, Inc., an Ohio corporation (the “Company”), each of the Deshe Family Shareholders listed on Schedule A hereto and each of the Diamond Family
        Shareholders listed on Schedule B hereto (the Deshe Family Shareholders and the Diamond Family Shareholders each a “Founder” and together the “Founders”).

    

    

    WHEREAS, the Company has determined that it is in its best interests to effect an initial public offering (“IPO”) of common shares, par value $0.01 per share, of the Company (the “Common
            Shares”); and

     

    

    WHEREAS, in connection with the IPO, the Company and the Founders desire to enter into this Agreement setting forth certain
        rights and obligations with respect to the nomination of directors to the Board of Directors of the Company (the “Board”) and other matters relating to the
        Board from and after the IPO.

    

    

    NOW, THEREFORE, for good and valuable consideration, the receipt and adequacy of which are hereby acknowledged, the parties
        hereto, intending to be legally bound, hereby agree as follows:

    

    

    Section 1.          Definitions.  As used
        in this Agreement, the following terms shall have the meanings ascribed to them below:

    

    

    “Affiliate” means, with respect to
        a specified Person, any Person that directly, or indirectly through one or more intermediaries, controls or is controlled by, or is under common control with, the Person specified. For purposes of this definition, “control” (including the terms
        “controlling,” “controlled by” and “under common control with”) means the possession, direct or indirect, of the power to direct or cause the direction of the management and policies of a Person, whether through the ownership of voting securities,
        by contract or otherwise.

    

    

    “Articles of Incorporation” means
        the Amended and Restated Articles of Incorporation of the Company, as may be amended from time to time.

    

    

    “Deshe Family Shareholders” means
        each Person listed on Schedule A hereto and their Permitted Transferees that become a party hereto by executing and delivering to the Company a joinder to
        this Agreement. Notwithstanding the foregoing, a Person or Permitted Transferee shall cease to be a Deshe Family Shareholder on the first date on which such Person or Permitted Transferee ceases to beneficially own (directly or indirectly) any
        shares of Voting Capital Stock.

    

    

    “Diamond Family Shareholders”
        means each Person listed on Schedule B hereto and their Permitted Transferees that become a party hereto by executing and delivering to the Company a
        joinder to this Agreement. Notwithstanding the foregoing, a Person or Permitted Transferee shall cease to be a Diamond Family Shareholder on the first date on which such Person or Permitted Transferee ceases to beneficially own (directly or
        indirectly) any shares of Voting Capital Stock.

    
      
        

    

    
    “First Threshold Date” means, with
        respect to each Founder, the first date on which such Founder ceases to beneficially own (directly or indirectly) twenty-five percent (25%) or more of the Voting Capital Stock.

    

    

    “Founders” has the meaning set
        forth in the preamble.

    

    

    “Permitted Transferee” means, with
        respect to a specified Person, any (i) Affiliates, (ii) spouses, parents, siblings and descendants (whether natural or adopted) or (iii) beneficiaries of a trust of such Person.

    

    

    “Person” means any individual,
        corporation, partnership, limited liability company, joint venture, association, trust or other entity or organization, including a government or political subdivision or an agency or instrumentality thereof.

    

    

    “Regulations” means the Amended
        and Restated Code of Regulations of the Company, as may be amended from time to time.

    

    

    “Second Threshold Date” means,
        with respect to each Founder, the first date on which such Founder ceases to beneficially own (directly or indirectly) fifteen percent (15%) or more of the Voting Capital Stock.

    

    

    “Third Threshold Date” means, with
        respect to each Founder, the first date on which such Founder ceases to beneficially own (directly or indirectly) five percent (5%) or more of the Voting Capital Stock.

    

    

    “Voting Capital Stock” means the
        votes entitled to be cast by the then outstanding capital stock of the Corporation entitled to vote generally in the election of directors.

    

    

    Section 2.          Board Number; Board Nomination.

     

      

    (a)          As of the date hereof, the Board shall be
        comprised of eight (8) directors, (i) the following three (3) of whom shall be deemed to have been nominated by the Deshe Family Shareholders: Ari Deshe, Elie Deshe and William Graves (the “Deshe Directors”) and (ii) the following three (3) of whom shall be deemed to have been nominated by the Diamond Family Shareholders: Jon P. Diamond, Gabriel Gliksberg and Oded Gur-Arie (the “Diamond Directors”).  The foregoing directors shall be divided into two classes of directors, each of whose members shall serve for staggered two-year terms as
        follows:

     

      

    
      
        (i) the
            Class I directors shall initially include two (2) Deshe Directors and one (1) Diamond Director.

      

       

      

    

    
      
         (ii) the
            Class II directors shall initially include one (1) Deshe Director and two (2) Diamond Directors.

      

    

     

        

    The initial term of
          the Class I directors shall expire immediately following the Company’s 2020 annual meeting of shareholders. The initial term of the Class II directors shall expire immediately following the Company’s 2021 annual meeting of shareholders.

    
      2

      
        

    

    (b)          Until the First Threshold Date, each of the
        Founders shall have the right (but not the obligation) pursuant to this Agreement to submit for nomination to the Board the number of individuals that, if elected, will result in such Founder having nominated three (3) individuals to the Board and
        the Company shall obtain any necessary approvals from the Board and any duly authorized committee of the Board with director nominating responsibility and shall include in the slate of nominees recommended to shareholders of the Company (the “Shareholders”) for election as a director at any annual or special meeting of the Shareholders (or, if permitted, by any action by written consent of the
        Shareholders) at which directors of the Company are to be elected, the up to three individuals identified in advance by such Founder.

     

      

    (c)          After the First Threshold Date and until the
        Second Threshold Date, such Founder shall have the right (but not the obligation) pursuant to this Agreement to submit for nomination to the Board the number of individuals that, if elected, will result in such Founder having nominated two (2)
        individuals to the Board and the Company shall obtain any necessary approvals from the Board and any duly authorized committee of the Board with director nominating responsibility and shall include in the slate of nominees recommended to the
        Shareholders for election as a director at any annual or special meeting of the Shareholders (or, if permitted, by any action by written consent of the Shareholders) at which directors of the Company are to be elected, the up to two individuals
        identified in advance by such Founder.

     

      

    (d)          After the Second Threshold Date and until the
        Third Threshold Date, such Founder shall have the right (but not the obligation) pursuant to this Agreement to submit for nomination to the Board the number of individuals that, if elected, will result in such Founder having nominated one (1)
        individual to the Board and the Company shall obtain any necessary approvals from the Board and any duly authorized committee of the Board with director nominating responsibility and shall include in the slate of nominees recommended to the
        Shareholders for election as a director at any annual or special meeting of the Shareholders (or, if permitted, by any action by written consent of the Shareholders) at which directors of the Company are to be elected, the one (1) individual
        identified in advance by such Founder (any such individuals identified pursuant to Section 2(b), Section 2(c) or Section 2(d) hereof, the “Deshe Nominees” or
        “Diamond Nominees,” as applicable, and collectively, the “Nominees”).

     

      

    (e)          In the event that either of the Founders has
        nominated less than the total number of individuals that such Founder shall be entitled to nominate pursuant to this Section 2(b), Section 2(c) or Section 2(d), then such Founder shall have the right, at any time, to nominate such additional
        individual(s) to which such Founder is entitled, in which case, the Company shall cause the Board to take all necessary corporate action to (1) increase the size of the Board as required to enable such Founder to so nominate such additional
        individuals and (2) nominate such additional individuals identified by the Founder to fill such newly created vacancies.

    
      3

      
        

    

    (f)          Subject to applicable law, vacancies arising
        through the death, resignation or removal of any Deshe Nominee or Diamond Nominee who was nominated to the Board pursuant to this Section 2 may be filled by the Board with a Deshe Nominee or Diamond Nominee, as applicable, and the director so
        chosen shall hold office until the next election for the applicable class of directors and until his or her successor is duly elected and qualified, or until his or her earlier death, resignation or removal; provided, however, that the applicable Founder shall not have the right to nominate a
        replacement Nominee to the extent that appointment of such Nominee to the Board would result in a number of directors in excess of the number of directors such Founder is entitled to nominate to the Board pursuant to this Section 2.

     

      

    (g)          Notwithstanding the provisions of this
        Section 2, the Founders shall not be entitled to nominate a Person as a nominee to the Board upon a written determination by the Board or any duly authorized committee of the Board with director nominating responsibility (which determination shall
        set forth in writing reasonable grounds for such determination) that (i) such Person would not be qualified under any applicable law, rule or regulation to serve as a director of the Company or (ii) the nomination of such Person would constitute a
        breach of the directors’ fiduciary duties or applicable law. Upon the occurrence of either (i) or (ii) above, the applicable Founder shall be entitled to select a Person as a replacement nominee and the Company shall cause such Person to be
        nominated as a Deshe Nominee or Diamond Nominee, as applicable, at the same meeting (or, if permitted, pursuant to the same action by written consent of the Shareholders) as such initial Person was to be nominated.  Other than with respect to any
        of the issues set forth in the first sentence of this Section 2(g), neither the Company nor any other party to this Agreement shall have the right to object to any Deshe Nominee or Diamond Nominee.

     

      

    (h)          Until the Third Threshold Date, the Company
        shall notify the applicable Founder in writing of the date on which proxy materials are expected to be mailed by the Company in connection with an election of directors at an annual or special meeting of the Shareholders (and the Company shall
        deliver such notice at least sixty (60) days (or such shorter period to which such applicable Founder consents, which consent need not be in writing) prior to such expected mailing date or such earlier date as may be specified by the Company
        reasonably in advance of such earlier delivery date on the basis that such earlier delivery is necessary so as to ensure that such nominee may be included in such proxy materials at the time such proxy materials are mailed).  The Company shall
        provide such Founder with a reasonable opportunity to review and provide comments on any portion of the proxy materials relating to its Nominee or Nominees or the rights and obligations provided under this Agreement and to discuss any such comments
        with the Company.  The Company shall notify such Founder of any opposition to its Nominee or Nominees in accordance with Section 2(g) sufficiently in advance of the date on which such proxy materials are to be mailed by the Company in connection
        with such election of directors so as to enable the Founder to propose a replacement Nominee, if necessary, in accordance with the terms of this Agreement, and the Founder shall have ten (10) business days to identify such replacement Nominee.

     

      

    (i)          In the event that a Founder ceases to have
        the requisite nomination rights pursuant to Section 2, such Founder shall use its best efforts to cause its applicable Nominee(s) to resign if so requested by the Board.

    
      4

      
        

    

    (j)          The initial chairman of the Board (the “Chairman”) is Ari Deshe.  If Ari Deshe is unable for any reason to serve as Chairman, Jon Diamond shall serve as Chairman, provided he is able.  If neither Ari
        Deshe nor Jon Diamond is able to serve as Chairman, unless otherwise agreed by the Deshe Family Shareholders, the Chairman shall be nominated by the Deshe Family Shareholders and the Company shall obtain any necessary approvals from the Board.  If
        the Deshe Family Shareholders cease to beneficially own (directly or indirectly) at least twenty percent (20%) of the Voting Capital Stock, then the Deshe Family Shareholders shall cease to have the right to nominate the Chairman.  If the Deshe
        Family Shareholders no longer have the right to nominate the Chairman, but the Diamond Family Shareholders beneficially own (directly or indirectly) at least twenty percent (20%) of the Voting Capital Stock, then the Diamond Family Shareholders
        shall have the right to nominate the Chairman.

     

      

    (k)          If the number of independent directors at any
        given time is insufficient to satisfy the independence requirements of the Nasdaq Stock Market (“Nasdaq”) rules and the Sarbanes-Oxley Act of 2002 (the “Act”), as amended, the Company and the Founders agree to take such action as may be required under applicable law, the Amended and Restated Articles of
        Incorporation or the Amended and Restated Regulations (including, without limitation, voting their Common Shares) to appoint such number of additional or replacement directors that shall satisfy the relevant independence criteria under the Nasdaq
        rules and the Act, such that the Board at all times includes at least the minimum number of required independent directors needed to comply with such requirements.

     

      

    Section 3.          Voting.

     

      

    (a)          Deshe Family Shareholder Representative.  The holders of a majority of the Voting Capital Stock held by the Deshe Family Shareholders shall appoint an individual member of the Deshe Family
        Shareholders to serve as the authorized representative of the Deshe Family Shareholders for purposes of this Agreement and for whom written notice shall be delivered to the Company.  The initial Deshe Family Representative is Ari Deshe.

     

      

    (b)          Diamond Family Shareholder Representative.  The holders of a majority of the Voting Capital Stock held by the Diamond Family Shareholders shall appoint an individual member of the Diamond Family
        Shareholders to serve as the authorized representative of the Diamond Family Shareholders for purposes of this Agreement and for whom written notice shall be delivered to the Company.  The initial Diamond Family Representative is Jon P. Diamond.

     

      

    (c)          Support of Directors.  Each of the Deshe Family Shareholders and the Diamond Family Shareholders shall vote all the Voting Capital Stock that it beneficially owns (directly or indirectly) in favor
        of appointing each Deshe Nominee and Diamond Nominee as a director and against the removal of any Deshe Nominee and Diamond Nominee.

     

      

    Section 4.          Miscellaneous.

     

      

    (a)          Effective Date.  This Agreement shall become effective upon the closing of the IPO.

    
      5

      
        

    

    (b)          Governing Law.  This Agreement and the rights and obligations of the parties hereto and the Persons subject hereto shall be governed by, and construed and interpreted in accordance with, the laws of
        the State of Ohio.

     

      

    (c)          Certain Adjustments.  The provisions of this Agreement shall apply to the full extent set forth herein with respect to any and all shares of capital stock of the Company or any successor or assign
        of the Company (whether by merger, consolidation, sale of assets or otherwise) which may be issued in respect of, in exchange for, or in substitution for the capital stock of the Company, by combination, recapitalization, reclassification, merger,
        consolidation or otherwise and the term “Voting Capital Stock” shall include all such other securities.

     

      

    (d)          Enforcement.  Each of the parties hereto agrees that in the event of a breach of any provision of this Agreement, the aggrieved party may elect to institute and prosecute proceedings in any court of
        competent jurisdiction to enforce specific performance or to enjoin the continuing breach of this Agreement.  Such remedies, however, shall be cumulative and not exclusive, and shall be in addition to any other remedy which any party hereto may
        have.

     

      

    (e)          Jurisdiction.  In any judicial proceeding involving any dispute, controversy or claim arising out of or relating to this Agreement, each of the parties hereto unconditionally accepts the
        non-exclusive jurisdiction and venue of the United States District Court for the Southern District of Ohio, Eastern Division, or of the Court of Common Pleas of Franklin County, Ohio, and the appellate courts to which orders and judgments thereof
        may be appealed.  In any such judicial proceeding, each of the parties hereto agrees that in addition to any method for the service of process permitted or required by such courts, to the fullest extent permitted by law, service of process may be
        made by delivery provided pursuant to the directions in Section 3(h).  EACH OF THE PARTIES HEREBY WAIVES TRIAL BY JURY IN ANY JUDICIAL PROCEEDING INVOLVING ANY DISPUTE, CONTROVERSY OR CLAIM ARISING OUT OF OR RELATING TO THIS AGREEMENT.

     

      

    (f)          Successors and Assigns.  Except as otherwise provided herein, the provisions of this Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, legal
        representatives, successors and permitted assigns.

     

      

    (g)          Entire Agreement; Termination.  This Agreement constitutes the full and entire understanding and agreement between the parties with regard to the subject matter hereof and supersedes all prior oral
        or written (and all contemporaneous oral) agreements or understandings with respect to the subject matter hereof.  This Agreement shall terminate and be of no further force and effect at such time that each of the Founders ceases to beneficially
        own (directly or indirectly) at least five percent (5%) of the Voting Capital Stock.

    
      6

      
        

    

    (h)          Notices.  All notices, requests, demands, waivers, consents and other communications required or permitted to be given under this Agreement shall be in writing and shall be deemed to have been duly
        given if (a) delivered personally, (b) mailed by certified or registered mail with postage prepaid, (c) sent by next-day or overnight mail or delivery with proof of receipt maintained or (d) sent by fax, to the following addresses (or to such other
        address as the party entitled to notice shall hereafter designate in accordance with the terms hereof):

     

      

    If to the Company:

     

      

    Safe Auto Insurance Group, Inc.

    4 Easton Oval

    Columbus, Ohio 43219

    Attention: Kelly A. Armstrong

        

    

    with a copy (which shall not constitute notice) to:

     

      

    Skadden, Arps, Slate, Meagher & Flom LLP

        Four Times Square

        New York, NY 10036

        Attention:  Dwight S. Yoo

        Facsimile No.:  (212) 735-2000

     

      

    If to the Deshe Family Shareholders:

     

      

    Deshe Capital

    20801 Biscayne Blvd. #403

    Aventura, FL 33180

        Attention:  Ari Deshe

     

      

    with copies (which shall not constitute notice) to:

     

      

    Deshe Capital

    20801 Biscayne Blvd. #403

    Aventura, FL 33180

        Attention:  Christy Complo or Current CFO

     

      

    If to the Diamond Family Shareholders:

     

      

    Diamond Family Office

    9553 Harding Ave.

    Surfside Florida 33154

    Attention:  Jon P. Diamond

    

    

    with copies (which shall not constitute notice) to:

     

      

    Diamond Family Office

    9553 Harding Ave.

    Surfside Florida 33154

    Attn: John Kastner or Current CFO

    
      7

      
        

    

    All such notices, requests, demands, waivers, consents and other communications shall be deemed to have been received by (a) if by personal
        delivery, on the day delivered, (b) if by certified or registered mail, on the fifth business day after the mailing thereof, (c) if by next-day or overnight mail or delivery, on the day delivered, or (d) if by fax, on the day delivered, provided that such delivery is confirmed.

     

      

    (i)           Counterparts.  This Agreement may be executed in any number of counterparts, each of which shall be deemed an original but all of which together shall constitute one and the same instrument.

     

      

    (j)           Headings.  The headings in this Agreement are for the convenience of the parties only and shall not control or affect the meaning or construction of any provision hereof.

     

      

    (k)          Invalidity of Provision.  The invalidity or unenforceability of any provision of this Agreement in any jurisdiction shall not affect the validity or enforceability of the remainder of this Agreement
        in that jurisdiction or the validity or enforceability of this Agreement, including that provision, in any other jurisdiction.

     

      

    (l)           Amendments and Waivers.  The provisions of this Agreement may be amended at any time and from time to time, and particular provisions of this Agreement may be waived or modified, with and only with
        an agreement or consent in writing signed by each of the parties hereto.  Waiver by any party hereto of any breach or default by the other party of any of the terms of this Agreement shall not operate as a waiver of any other breach or default,
        whether similar to or different from the breach or default waived.  No waiver of any provision of this Agreement shall be implied from any course of dealing between the parties hereto or from any failure by either party to assert its or his or her
        rights hereunder on any occasion or series of occasions.

     

      

    (m)         Further Assurances.  Each party hereto shall do and perform or cause to be done and performed all such further acts and things and shall execute and deliver all such other agreements, certificates,
        instruments and documents as any other party hereto or Person subject hereto may reasonably request in order to carry out the intent and accomplish the purposes of this Agreement.

     

      

    (n)          No Third-Party Beneficiaries.  This Agreement is not intended to, and does not, confer upon any Person other than the parties hereto any rights or remedies.

     

      

     

      

    [Remainder of Page Intentionally Left Blank]

    
      8

      
        

    

    IN WITNESS WHEREOF this Agreement has been signed by each of the parties hereto, and shall be effective as of the date first
        above written.

    

    	 	
            COMPANY:

          
	 	 
	 	
            SAFE AUTO INSURANCE GROUP, INC.

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name:

          
	 	 	
            Title:

          

    

    

    	 	
            DESHE FAMILY SHAREHOLDERS:

          
	 	 
	 	
            ARI DESHE

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name: Ari Deshe

          
	 	 	 
	 	
            ANN S. DESHE

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name: Ann S. Deshe

          

    

    

    	 	
            ANN S. DESHE, TRUSTEE OF THE ELIE 

            MICHAEL DESHE 2012 IRREVOCABLE TRUST

             DATED DECEMBER 24, 2012

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name: Ann S. Deshe

          

    

    

    	 	
            ANN S. DESHE, TRUSTEE OF THE DAVID 

            SCOTT DESHE 2012 IRREVOCABLE TRUST 

            DATED DECEMBER 24, 2012

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name: Ann S. Deshe

          

    

    

    
       

      

      [Signature Page to Director Nomination Agreement]

    

    
      
        

    

    	 	
            ANN S. DESHE, TRUSTEE OF THE DARA

             LAUREN DESHE 2012 IRREVOCABLE TRUST 

            DATED DECEMBER 24, 2012

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name: Ann S. Deshe

          

    

    

    	 	
            ANN S. DESHE, TRUSTEE OF THE DANIEL 

            MATTHEW DESHE 2012 IRREVOCABLE TRUST 

            DATED DECEMBER 24, 2012

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name: Ann S. Deshe

          

    

    

    	 	
            ANN S. DESHE, TRUSTEE OF THE DANIEL

             MATTHEW DESHE 1987 SUBCHAPTER S TRUST

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name: Ann S. Deshe

          

    

    

    

    

    
      [Signature Page to Director Nomination Agreement]

    

    
      
        

    

    	 	
            DIAMOND FAMILY SHAREHOLDERS:

          
	 	 
	 	
            JON P. DIAMOND

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name: Jon P. Diamond

          

    

    

    	 	
            JON P. DIAMOND, TRUSTEE OF THE JACOB

             DIAMOND 1998 IRREVOCABLE TRUST

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name: Jon P. Diamond

          

    

    

    	 	
            SUSAN S. DIAMOND, TRUSTEE OF THE

             JILLIAN L. DIAMOND TRUST AGREEMENT

             DATED JANUARY 5, 2009

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name: Susan S. Diamond

          

    

    

    	 	
            SUSAN S. DIAMOND, TRUSTEE OF THE 

            JOSHUA L. DIAMOND TRUST AGREEMENT 

            DATED JANUARY 6, 2009

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name: Susan S. Diamond

          

    

    

    	 	
            SUSAN S. DIAMOND, TRUSTEE OF THE JON P. 

            DIAMOND 2011 IRREVOCABLE TRUST NO. 1

          
	 	 	 
	 	
            By:

          	 
	 	 	
            Name: Susan S. Diamond

          

    

    

    

    

    
      [Signature Page to Director Nomination Agreement]

    

    
      
        

    

    Schedule A

    

    

    Deshe Family Shareholders

     

          

    
      	
              Name

            	 	 
	
              1.

            	 	
              Ari Deshe

            
	
              2.

            	 	
              Ann S. Deshe

            
	
              3.

            	 	
              Ann S. Deshe, trustee of the Elie Michael Deshe 2012 Irrevocable Trust dated December 24, 2012

            
	
              4.

            	 	
              Ann S. Deshe, trustee of the David Scott Deshe 2012 Irrevocable Trust dated December 24, 2012

            
	
              5.

            	 	
              Ann S. Deshe, trustee of the Dara Lauren Deshe 2012 Irrevocable Trust dated December 24, 2012

            
	
              6.

            	 	
              Ann S. Deshe, trustee of the Daniel Matthew Deshe 2012 Irrevocable Trust dated December 24, 2012

            
	
              7.

            	 	
              Ari Deshe, trustee of the Daniel Matthew Deshe 1987 Subchapter S Trust

            

    

    
      
        

    

    Schedule B

    

    

    Diamond Family Shareholders

    

    

    
      	
              Name

            	 	 
	
              1.

            	 	
              Jon P. Diamond

            
	
              2.

            	 	
              Jon P. Diamond, trustee of the Jacob Diamond 1998 Irrevocable Trust

            
	
              3.

            	 	
              Susan S. Diamond, trustee of the Jillian L. Diamond Trust Agreement dated January 5, 2009

            
	
              4.

            	 	
              Susan S. Diamond, trustee of the Joshua L. Diamond Trust Agreement dated January 6, 2009

            
	
              5.

            	 	
              Susan S. Diamond, trustee of the Jon P. Diamond 2011 Irrevocable Trust No. 1Exhibit 10.3

    
      

      

      INDEMNIFICATION AGREEMENT

       

      

      This Indemnification Agreement, dated as of [●], 2019 (this “Agreement”), is entered into between Safe Auto Insurance Group, Inc., an
          Ohio corporation (the “Company”), and [●] (“Indemnitee”).

       

        

      WHEREAS, it is essential to the Company to retain and attract as directors and officers the most capable persons available;

       

      

      WHEREAS, Indemnitee is a director and/or officer of the Company;

       

      

      WHEREAS, both the Company and Indemnitee recognize the increased risk of litigation and other claims being asserted against directors and
          officers of public companies in today’s environment;

       

      

      WHEREAS, the Company’s Amended and Restated Code of Regulations, as amended from time to time (the “Regulations”), require the Company to
          indemnify and advance expenses to its directors and officers to the fullest extent permitted by law and Indemnitee has been serving and continues to serve as a director and/or officer of the Company in part in reliance on such provisions in the
          Regulations;

       

      

      WHEREAS, uncertainties as to the availability of indemnification may increase the risk that the Company will be unable to retain and
          attract as directors and officers the most capable persons available;

       

      

      WHEREAS, the board of directors of the Company (the “Board”) has determined that enhancing the ability of the Company to retain and
          attract as directors and officers the most capable persons is in the best interests of the Company and that the Company therefore should seek to assure such persons that indemnification and insurance coverage will be available in the future; and

       

      

      WHEREAS, in recognition of Indemnitee’s need for protection against personal liability in order to enhance Indemnitee’s continued service
          to the Company in an effective manner, and in part to provide Indemnitee with specific contractual assurance that the protection promised by the Regulations will be available to Indemnitee (regardless of, among other things, any amendment to or
          revocation of such Regulations or change in the composition of the Board or acquisition transaction relating to the Company), the Company wishes to provide in this Agreement for the indemnification of and the advancing of expenses to Indemnitee
          to the fullest extent (whether partial or complete) permitted by law and as set forth in this Agreement, and to the extent insurance is maintained, for the continued coverage of Indemnitee under the directors’ and officers’ liability insurance
          policy of the Company.

       

      

      NOW, THEREFORE, in consideration of the premises and of Indemnitee’s agreement to serve or continue to serve the Company as a director
          and/or officer directly or, at the Company’s request, as an officer, director, manager, member, partner, fiduciary or trustee of another enterprise, and intending to be legally bound hereby, the parties hereto agree as follows:

      
        
          

      

      
      1.          Certain Definitions. In addition to terms defined elsewhere herein, the following terms have the following meanings when used in this Agreement:

       

      

      
        
          	

                	(a)	
                  Change in Control: shall be deemed to have occurred if (i) any “person” (as such term is used
                      in Sections 13(d) and 14(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)), other than (A) the Deshe Family Shareholders (as defined below) and their affiliates, (B) the Diamond Family Shareholders (as
                      defined below) and their affiliates, (C) a trustee or other fiduciary holding securities under an employee benefit plan of the Company or (D) a corporation or other entity owned directly or indirectly by the shareholders of the
                      Company in substantially the same proportions as their ownership of shares of common shares of the Company, is or becomes the “beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities
                      of the Company representing 20% or more of the total voting power represented by the Company’s then-outstanding Voting Securities, or (ii) during any period of two consecutive years, individuals who at the beginning of such period
                      constitute the Board and any new director whose election by the Board or nomination for election by the Company’s shareholders was approved by a vote of at least two-thirds (2/3) of the directors then still in office who either were
                      directors at the beginning of the period or whose election or nomination for election was previously so approved, cease for any reason to constitute a majority thereof, or (iii) the shareholders of the Company approve a merger or
                      consolidation of the Company with any other entity, other than a merger or consolidation which would result in the Voting Securities of the Company outstanding immediately prior thereto continuing to represent (either by remaining
                      outstanding or by being converted into Voting Securities of the surviving entity) at least 80% of the total voting power represented by the Voting Securities of the Company or such surviving entity outstanding immediately after such
                      merger or consolidation, or (iv) the shareholders of the Company approve a plan of complete liquidation of the Company or an agreement for the sale or disposition by the Company of (in one transaction or a series of transactions) all
                      or substantially all of the Company’s assets.

                

        

      

       

      

      
        
          	

                	(b)	
                  Claim: means any threatened, asserted, pending or completed action, suit or proceeding,
                      whether civil, criminal, regulatory, administrative, investigative or other, including any arbitration or other alternative dispute resolution mechanism, or any appeal of any kind thereof, or any inquiry or investigation, whether
                      instituted by (or in the right of) the Company or any governmental agency or any other person or entity, in which Indemnitee was, is, may be or will be involved as a party, witness or otherwise.

                

        

      

       

      

      
        
          	

                	(c)	
                  Deshe Family Shareholders: means each Person (as defined below) listed on Schedule I hereto.

                

        

      

       

      

      
        
          	

                	(d)	
                  Diamond Family Shareholders: means each Person (as defined below) listed on Schedule II
                      hereto.

                

        

      

      
        2

        
          

      

      
        
          	

                	(e)	
                  ERISA: means the Employee Retirement Income Security Act of 1974, as amended.

                

        

      

       

      

      
        
          	

                	(f)	
                  Expenses: include attorneys’ fees and all other direct or indirect costs, expenses and
                      obligations, including judgments, fines, penalties, interest, appeal bonds, amounts paid in settlement with the approval of the Company (which approval shall not be unreasonably delayed, withheld or conditioned), and counsel fees and
                      disbursements (including, without limitation, experts’ fees, court costs, retainers, appeal bond premiums, transcript fees, duplicating, printing and binding costs, as well as telecommunications, postage and courier charges) paid or
                      incurred in connection with investigating, prosecuting, defending, settling, arbitrating, being a witness in or participating in (including on appeal), or preparing to investigate, prosecute, defend, settle, arbitrate, be a witness in
                      or participate in, any Claim relating to any Indemnifiable Event, and shall include (without limitation) all attorneys’ fees and all other expenses incurred by or on behalf of an Indemnitee in connection with preparing and submitting
                      any requests or statements for indemnification, advancement or any other right provided by this Agreement (including, without limitation, such fees or expenses incurred in connection with legal proceedings contemplated by Section 2(d)
                      hereof).

                

        

      

       

      

      
        
          	

                	(g)	
                  Indemnifiable Amounts: means (i) any and all liabilities, Expenses, damages, judgments,
                      fines, penalties, ERISA excise taxes and amounts paid in settlement (including all interest, assessments and other charges paid or payable in connection with or in respect of such liabilities, Expenses, damages, judgments, fines,
                      penalties, ERISA excise taxes or amounts paid in settlement) arising out of or resulting from any Claim relating to an Indemnifiable Event, (ii) any liability pursuant to a loan guaranty or otherwise, for any indebtedness of the
                      Company or any subsidiary of the Company, including, without limitation, any indebtedness which the Company or any subsidiary of the Company has assumed, and (iii) any liabilities which an Indemnitee incurs as a result of acting on
                      behalf of the Company (whether as a fiduciary or otherwise) in connection with the operation, administration or maintenance of an employee benefit plan or any related trust or funding mechanism (whether such liabilities are in the
                      form of excise taxes assessed by the United States Internal Revenue Service, penalties assessed by the United States Department of Labor, restitutions to such a plan or trust or other funding mechanism or to a participant or
                      beneficiary of such plan, trust or other funding mechanism, or otherwise). To the fullest extent permitted by law, Indemnifiable Amounts shall include any punitive, special or exemplary damages, and the multiple portion of a
                      multiplied damages award.

                

        

      

       

      

      
        
          	

                	(h)	
                  Indemnifiable Event: means any event or occurrence, whether occurring before, on or after the
                      date of this Agreement, related to the fact that Indemnitee is or was (or agreed to serve as) a director and/or officer or fiduciary of the Company, or is or was serving (or agreed to serve) at the request of the Company as a
                      director, officer, employee, manager, member, partner, tax matter partner, trustee, agent, fiduciary or in a similar capacity, of or for another company, corporation, limited liability company, partnership, joint venture, employee
                      benefit plan, trust or other entity or enterprise, or by reason of anything done or not done by Indemnitee in any such capacity (in all cases whether or not Indemnitee is acting or serving in any such capacity or has such status at
                      the time any Indemnifiable Amount is incurred for which indemnification, advancement or any other right can be provided by this Agreement). The term “Company,” where the context requires when used in this Agreement, may be construed
                      to include such other company, corporation, limited liability company, partnership, joint venture, employee benefit plan, trust or other entity or enterprise.

                

        

      

      
        3

        
          

      

      
        
          	

                	(i)	
                  Indemnitee-Related Entity: means any company, corporation, limited liability company,
                      partnership, joint venture, trust, employee benefit plan or other entity or enterprise (other than the Company or any other company, corporation, limited liability company, partnership, joint venture, trust, employee benefit plan or
                      other entity or enterprise Indemnitee has agreed, on behalf of the Company or at the Company’s request, to serve as a director, officer, employee or agent and which service is covered by the indemnity described in this Agreement) from
                      whom an Indemnitee may be entitled to indemnification or advancement of Expenses with respect to which, in whole or in part, the Company may also have an indemnification or advancement obligation.

                

        

      

       

      

      
        
          	

                	(j)	
                  Independent Legal Counsel: means an attorney or firm of attorneys (following a Change in
                      Control, selected in accordance with the provisions of Section 3 hereof) who or which is experienced in matters of corporate law and who or which shall not have otherwise performed services for the Company or Indemnitee on any matter
                      material to such party within the last three years (other than with respect to matters concerning the rights of Indemnitee under this Agreement, or of other indemnitees under similar indemnity agreements).

                

        

      

       

      

      
        
          	

                	(k)	
                  Jointly Indemnifiable Claim: means any Claim for which Indemnitee may be entitled to
                      indemnification from both an Indemnitee-Related Entity and the Company pursuant to applicable laws, any indemnification agreements or the articles of incorporation, code of regulations, partnership agreement, operating agreement,
                      certificate of formation, certificate of limited partnership or comparable organizational documents of the Company or an Indemnitee-Related Entity.

                

        

      

       

      

      
        
          	

                	(l)	
                  Person: means any individual, corporation, partnership, limited liability company, joint
                      venture, association, trust or other entity or organization.

                

        

      

       

      

      
        
          	

                	(m)	
                  Reviewing Party: means any appropriate person or body consisting of a member or members of
                      the Board or any other person or body appointed by the Board who or which is not a party to the particular Claim for which Indemnitee is seeking indemnification, or Independent Legal Counsel.

                

        

      

       

      

      
        
          	

                	(n)	
                  Voting Securities: means any securities of the Company which vote generally in the election
                      of directors.

                

        

      

      
        4

        
          

      

      2.          Basic Indemnification Arrangement; Advancement of Expenses.

       

      

      
        
          	

                	(a)	
                  In the event Indemnitee was, is or becomes a party to or witness or other participant in, or is threatened to be made a party to or witness or other participant in, a
                      Claim by reason of (or arising in part out of) an Indemnifiable Event, the Company shall indemnify, or cause to be indemnified, Indemnitee to the fullest extent permitted by applicable law as soon as practicable but in any event no
                      later than thirty (30) days after written demand is presented to the Company, and hold Indemnitee harmless against any and all Indemnifiable Amounts.

                

        

      

       

      

      
        
          	

                	(b)	
                  If so requested by Indemnitee, the Company shall advance, or cause to be advanced, promptly (and in any event within five (5) business days of such request) any and all
                      Expenses incurred by or on behalf of Indemnitee (an “Expense Advance”). The Company shall, in accordance with such request (but without duplication), either (i) pay, or cause to be paid, such Expenses on behalf of Indemnitee or (ii)
                      if Indemnitee shall have elected to pay such Expenses and have such Expenses reimbursed, reimburse, or cause the reimbursement of, Indemnitee for such Expenses. Subject to Section 2(d), Indemnitee’s right to an Expense Advance is
                      absolute and shall not be subject to any prior determination by the Reviewing Party that Indemnitee has satisfied any applicable standard of conduct for indemnification.

                

        

      

       

      

      
        
          	

                	(c)	
                  Notwithstanding anything in this Agreement to the contrary, Indemnitee shall not be entitled to indemnification or advancement of Expenses pursuant to this Agreement in
                      connection with any Claim initiated by Indemnitee unless (i) the Company has joined in or the Board has authorized or consented to the initiation of such Claim or (ii) the Claim is one to enforce Indemnitee’s rights under this
                      Agreement.

                

        

      

       

      

      
        
          	

                	(d)	
                  Notwithstanding the foregoing, (i) the indemnification obligations of the Company under Section 2(a) shall be subject to the condition that the Reviewing Party shall not
                      have determined (in a written legal opinion, in any case in which the Independent Legal Counsel is involved as required by Section 3 hereof) that Indemnitee would not be permitted to be indemnified under applicable law and (ii) the
                      obligation of the Company to make an Expense Advance pursuant to Section 2(b) shall be subject to the condition that, if, when and to the extent that the Reviewing Party determines (in a written legal opinion, in any case in which the
                      Independent Legal Counsel is involved as required by Section 3 hereof) that Indemnitee would not be permitted to be so indemnified under applicable law, the Company shall be entitled to be reimbursed by Indemnitee (who hereby agrees
                      to reimburse the Company) for all such amounts theretofore paid (it being understood and agreed that the foregoing agreement by Indemnitee shall be deemed to satisfy any requirement that Indemnitee provide the Company with an
                      undertaking to repay any Expense Advance if it is ultimately determined that Indemnitee is not entitled to indemnification under applicable law); provided, however, that if Indemnitee has commenced or thereafter commences legal proceedings in a court of competent jurisdiction to secure a determination that
                      Indemnitee should be indemnified under applicable law, any determination made by the Reviewing Party that Indemnitee would not be permitted to be indemnified under applicable law shall not be binding and Indemnitee shall not be
                      required to reimburse the Company for any Expense Advance until a final judicial determination is made that Indemnitee is not permitted to be indemnified under applicable law (as to which all rights of appeal therefrom have been
                      exhausted or lapsed). Indemnitee’s undertaking herein to repay such Expense Advances shall be unsecured and interest-free. If there has not been a Change in Control, the Reviewing Party shall be selected by the Board, and if there has
                      been such a Change in Control, the Reviewing Party shall be the Independent Legal Counsel referred to in Section 3 hereof. If there has been no determination by the Reviewing Party within thirty (30) days after written demand is
                      presented to the Company or if the Reviewing Party determines that Indemnitee would not be permitted to be indemnified in whole or in part under applicable law, Indemnitee shall have the right to commence litigation in any court in
                      the State of Ohio having subject matter jurisdiction thereof and in which venue is proper seeking an initial determination by the court or challenging any such determination by the Reviewing Party or any aspect thereof, including the
                      legal or factual bases therefor, and the Company hereby consents to service of process and to appear in any such proceeding. Any determination by the Reviewing Party otherwise shall be conclusive and binding on the Company and
                      Indemnitee.

                

        

      

      
        5

        
          

      

      3.          Change in Control. The Company agrees that if there is a Change in Control then with respect to all matters thereafter arising concerning the rights of Indemnitee to indemnity payments and Expense Advances under this
          Agreement or any provision of the Articles of Incorporation, as amended from time to time (the “Articles of Incorporation”) or Regulations now or hereafter in effect, the Company shall seek legal advice only from Independent Legal Counsel
          selected by Indemnitee and approved by the Company (which approval shall not be unreasonably delayed, conditioned or withheld). Such counsel, among other things, shall render its written opinion to the Company and Indemnitee as to whether and to
          what extent Indemnitee would be permitted to be indemnified under applicable law. The Company agrees to pay the reasonable fees of the Independent Legal Counsel and to indemnify fully such counsel against any and all expenses (including
          attorneys’ fees), claims, liabilities and damages arising out of or relating to this Agreement or its engagement pursuant hereto.

       

      

      4.          Indemnification for Additional Expenses. The Company shall indemnify, or cause the indemnification of, Indemnitee against any and all Expenses and, if requested by Indemnitee, shall advance such Expenses to Indemnitee
          subject to and in accordance with Section 2(b), which are incurred by Indemnitee in connection with any action brought by Indemnitee for (i) indemnification or an Expense Advance by the Company under this Agreement or any provision of the
          Articles of Incorporation or Regulations now or hereafter in effect or (ii) recovery under any directors’ and officers’ liability insurance policies maintained by the Company, regardless of whether Indemnitee ultimately is determined to be
          entitled to such indemnification, Expense Advance or insurance recovery, as the case may be; provided that Indemnitee shall be required to reimburse such Expenses in
          the event that a final judicial determination is made (as to which all rights of appeal therefrom have been exhausted or lapsed) that such action brought by Indemnitee, or the defense by Indemnitee of an action brought by the Company or any other
          person, as applicable, was frivolous or in bad faith.

       

      

      
        6

        
          

      

      5.          Partial Indemnity, Etc. If Indemnitee is entitled under any provision of this Agreement to indemnification by the Company for some or a portion of the Expenses or other Indemnifiable Amounts in respect of a Claim but not,
          however, for all of the total amount thereof, the Company shall nevertheless indemnify Indemnitee for the portion thereof to which Indemnitee is entitled. Moreover, notwithstanding any other provision of this Agreement, to the extent that
          Indemnitee has been successful on the merits or otherwise in defense of any or all Claims relating in whole or in part to an Indemnifiable Event or in defense of any issue or matter therein, including dismissal without prejudice, Indemnitee shall
          be indemnified against all Expenses incurred in connection therewith.

       

      

      6.          Burden of Proof, Etc. In connection with any determination by the Reviewing Party or otherwise as to whether Indemnitee is entitled to be indemnified hereunder, the Reviewing Party, any court, any finder of fact or any
          other relevant person shall presume that Indemnitee has satisfied the applicable standard of conduct and is entitled to indemnification, and the burden of proof shall be on the Company (or any other person or entity disputing such conclusions) to
          establish, by clear and convincing evidence, that Indemnitee is not so entitled.

       

      

      7.          Reliance as Safe Harbor. For purposes of this Agreement, and without creating any presumption as to a lack of good faith if the following circumstances do not exist, Indemnitee shall be deemed to have acted in good faith
          and in a manner he or she reasonably believed to be in or not opposed to the best interests of the Company, and, with respect to any criminal action or proceeding, without reasonable cause to believe Indemnitee’s conduct was unlawful, if
          Indemnitee’s actions or omissions to act were taken in good faith reliance upon the records of the Company or any of its subsidiaries, including its financial statements, or upon information, opinions, reports or statements furnished to
          Indemnitee by the officers or employees of the Company or any of its subsidiaries in the course of their duties, or by committees of the Board, or by any other person (including legal counsel, accountants and financial advisors) as to matters
          Indemnitee reasonably believed at the time were within such other person’s professional or expert competence and who had been selected with reasonable care by or on behalf of the Company. In addition, the knowledge and actions, or failures to
          act, of any director, officer, agent or employee of the Company shall not be imputed to Indemnitee for purposes of determining the right to indemnity hereunder.

       

      

      8.          No Other Presumptions. For purposes of this Agreement, the termination of any Claim by judgment, order, settlement (whether with or without court approval) or conviction, or upon a plea of no contest, or its equivalent,
          shall not create a presumption that Indemnitee did not meet any particular standard of conduct or did not have any particular belief or that a court has determined that indemnification is not permitted by applicable law. In addition, neither the
          failure of the Reviewing Party to have made a determination as to whether Indemnitee met any particular standard of conduct or had any particular belief, nor an actual determination by the Reviewing Party that Indemnitee did not meet any
          particular standard of conduct or did not have any particular belief, prior to the commencement of legal proceedings by Indemnitee to secure a judicial determination that Indemnitee should be indemnified under applicable law, shall be a defense
          to Indemnitee’s claim or create a presumption that Indemnitee did not meet any particular standard of conduct or did not have any particular belief.

      
        7

        
          

      

      9.          Nonexclusivity, Etc. The rights of Indemnitee hereunder shall be in addition to any other rights Indemnitee may have under the Articles of Incorporation or Regulations, the Ohio Revised Code or otherwise. To the extent
          that a change in applicable law (whether by statute or judicial decision) permits greater indemnification by agreement than would be afforded as of the date hereof under the Articles of Incorporation or Regulations or this Agreement, it is the
          intent of the parties hereto that Indemnitee shall enjoy by this Agreement the greater benefits so afforded by such change. To the extent that there is a conflict or inconsistency among the terms of this Agreement, the Articles of Incorporation
          and Regulations, it is the intent of the parties hereto that Indemnitee shall enjoy the greatest benefits regardless of whether contained herein or in the Articles of Incorporation or Regulations. No agreement or amendment or alteration of the
          Articles of Incorporation or Regulations or of any agreement, other than of this Agreement pursuant to the terms hereof, shall adversely affect the rights provided to Indemnitee under this Agreement. No change in applicable law shall have the
          effect of reducing the benefits available to Indemnitee hereunder.

       

      

      10.          Liability Insurance. The Company shall maintain a policy or policies of insurance with commercially reasonable insurance companies providing directors and officers with coverage for any liability asserted by reason of the
          fact that they are serving as a director or officer or have agreed to serve as a director, officer, employee or agent of another enterprise. Indemnitee shall be covered by such policy or policies in accordance with its or their terms to the
          maximum extent of the coverage available for any of the Company’s directors and officers. If the Company receives from Indemnitee any notice of the commencement of an action, suit, proceeding or Claim, the Company shall give prompt notice of the
          commencement of such action, suit, proceeding or Claim to its insurers thereunder in accordance with the procedures set forth therein. The Company shall thereafter take all necessary or desirable actions to cause such insurers to pay, on behalf
          of Indemnitee, all amounts payable as a result of any such action, suit, proceeding or Claim in accordance with the terms of such policies.

       

      

      11.          Period of Limitations. No legal action shall be brought and no claim or cause of action shall be asserted by or in the right of the Company against Indemnitee, Indemnitee’s spouse, heirs, executors or personal or legal
          representatives after the expiration of two (2) years from the date of accrual of such claim or cause of action, and any claim or cause of action of or on behalf of the Company shall be extinguished and deemed released unless asserted by the
          timely filing of a legal action within that two-year period; provided, however, that if
          any shorter period of limitations is otherwise applicable to such claim or cause of action, such shorter period shall govern.

       

      

      12.          Amendments, Etc. No supplement, modification or amendment of this Agreement shall be binding unless executed in writing by both of the parties hereto. No waiver of any of the provisions of this Agreement shall be deemed
          to, or shall, constitute a waiver of any other provisions hereof (whether or not similar), nor shall such a waiver constitute a continuing waiver.

      
        8

        
          

      

      13.          Subrogation. Subject to Section 14 hereof, in the event of payment under this Agreement, the Company shall be subrogated to the extent of such payment to all of the rights of recovery of Indemnitee, who shall execute all
          papers reasonably required and shall do everything that may be reasonably necessary to secure such rights, including the execution of such documents necessary to enable the Company effectively to bring suit to enforce such rights. The Company
          shall pay or reimburse all Expenses actually and reasonably incurred by Indemnitee in connection with such subrogation.

       

      

      14.          Jointly Indemnifiable Claims. Given that certain Jointly Indemnifiable Claims may arise due to the relationships between an Indemnitee-Related Entity and the Company and the service of Indemnitee as a director and/or
          officer of the Company at the request of that Indemnitee-Related Entity, the Company acknowledges and agrees that the Company shall be the indemnitor of first resort and shall be fully and primarily responsible for the payment to Indemnitee in
          respect of indemnification and advancement of expenses in connection with any such Jointly Indemnifiable Claim, pursuant to and in accordance with the terms of this Agreement, irrespective of any right of recovery Indemnitee may have from the
          Indemnitee-Related Entity. Under no circumstance shall the Company be entitled to any right of subrogation or contribution by the Indemnitee-Related Entity, and no right of recovery Indemnitee may have from the Indemnitee-Related Entity shall
          reduce or otherwise alter the rights of Indemnitee or the obligations of the Company hereunder. In the event that any Indemnitee-Related Entity shall make any payment to Indemnitee in respect of indemnification or advancement of Expenses with
          respect to any Jointly Indemnifiable Claim, the Company agrees that such payment or advancement shall not extinguish or affect in any way the rights of Indemnitee under this Agreement and further agrees that the Indemnitee-Related Entity making
          such payment shall be subrogated to the extent of such payment to all of the rights of recovery of Indemnitee against the Company. Every Indemnitee-Related Entity shall be a third-party beneficiary with respect to this Section 14, entitled to
          enforce this Section 14 against the Company as though such Indemnitee-Related Entity were a party to this Agreement.

       

      

      15.          No Duplication of Payments. Subject to Section 14 hereof, the Company shall not be liable under this Agreement to make any payment in connection with any Claim made against Indemnitee to the extent that Indemnitee has
          otherwise actually received payment of such amount otherwise indemnifiable hereunder, whether under any insurance policy, provision of the Articles of Incorporation or Regulations, or otherwise.

       

      

      16.          Defense of Claims. The Company shall be entitled to participate in the defense of any Claim relating to an Indemnifiable Event or to assume the defense thereof, with counsel reasonably satisfactory to Indemnitee; provided
          that if Indemnitee believes, after consultation with counsel selected by Indemnitee, that (i) the use of counsel chosen by the Company to represent Indemnitee would present such counsel with an actual or potential conflict of interest, (ii) the
          named parties in any such Claim (including any impleaded parties) include both the Company, or any subsidiary of the Company, and Indemnitee, and Indemnitee concludes that there may be one or more legal defenses available to him or her that are
          different from or in addition to those available to the Company or such subsidiary, or (iii) any such representation by such counsel would be precluded under the applicable standards of professional conduct then prevailing, then Indemnitee shall
          be entitled to retain separate counsel (but not more than one law firm plus, if applicable, local counsel in respect of any particular Claim) at the Company’s expense. The Company shall not be liable to Indemnitee under this Agreement for any
          amounts paid in settlement of any Claim relating to an Indemnifiable Event effected without the Company’s prior written consent. The Company shall not, without the prior written consent of Indemnitee, effect any settlement of any Claim relating
          to an Indemnifiable Event to which Indemnitee is, was or could have been a party unless such settlement solely involves the payment of money and includes a complete and unconditional release of Indemnitee from all liability on all claims that are
          the subject matter of such Claim. Neither the Company nor Indemnitee shall unreasonably withhold, condition or delay its or his or her consent to any proposed settlement; provided that Indemnitee may withhold consent to any settlement that does
          not provide a complete and unconditional release of Indemnitee. In no event shall Indemnitee be required to waive, prejudice or limit attorney-client privilege or work-product protection or other applicable privilege or protection.

      
        9

        
          

      

      17.          No Adverse Settlement. The Company shall not seek, nor shall it agree to, consent to, support, or agree not to contest any settlement or other resolution of, any Claim, action, proceeding, demand, investigation or other
          matter that has the actual or purported effect of extinguishing, limiting or impairing Indemnitee’s rights hereunder, including, without limitation, any entry of a bar order or other order, decree or stipulation, pursuant to 15 U.S.C. § 78u-4
          (the Private Securities Litigation Reform Act) or any similar foreign, federal or state statute, regulation, rule or law.

       

      

      18.          Binding Effect, Etc. This Agreement shall be binding upon, inure to the benefit of and be enforceable by the parties hereto and their respective successors (including any direct or indirect successor or continuing company
          by purchase, merger, consolidation or otherwise to all or substantially all of the business and/or assets of the Company), assigns, spouses, heirs, executors and personal and legal representatives. The Company shall require and cause any
          successor (whether direct or indirect and whether by purchase, merger, consolidation or otherwise) to all or substantially all of the business and/or assets of the Company, by written agreement in form and substance satisfactory to Indemnitee and
          his or her counsel, expressly to assume and agree to perform this Agreement in the same manner and to the same extent that the Company would be required to perform if no such succession had taken place. This Agreement shall continue in effect
          regardless of whether Indemnitee continues to serve as an officer and/or director of the Company or of any other entity or enterprise at the Company’s request.

       

      

      19.          Security. To the extent requested by Indemnitee and approved by the Board, the Company may at any time and from time to time provide security to Indemnitee for the obligations of the Company hereunder through an
          irrevocable bank line of credit, a funded trust or other collateral or by other means. Any such security, once provided to Indemnitee, may not be revoked or released without the prior written consent of such Indemnitee.

       

      

      20.          Severability. If any provision of this Agreement is held to be invalid, illegal or unenforceable for any reason whatsoever, (i) the validity, legality and enforceability of the remaining provisions of this Agreement
          (including, without limitation, all portions of any paragraph of this Agreement containing any such provision held to be invalid, illegal or unenforceable, that are not themselves invalid, illegal or unenforceable) will not in any way be affected
          or impaired thereby and (ii) to the fullest extent possible, the provisions of this Agreement (including, without limitation, all portions of any paragraph of this Agreement containing any such provision held to be invalid, illegal or
          unenforceable) will be construed so as to give effect to the intent manifested by the provision held invalid, illegal or unenforceable and to give effect to the terms of this Agreement.

      
        10

        
          

      

      21.          Specific Performance, Etc. The parties recognize that if any provision of this Agreement is violated by the Company, Indemnitee may be without an adequate remedy at law. Accordingly, in the event of any such violation,
          Indemnitee shall be entitled, if Indemnitee so elects, to institute proceedings, either in law or at equity, to obtain damages, enforce specific performance, enjoin that violation, or obtain any relief or any combination of the foregoing as
          Indemnitee may elect to pursue.

       

      

      22.          Notices. Any notice, request, consent or other communication hereunder to any party shall be deemed to be sufficient if contained in a written document delivered in person or sent by facsimile, nationally recognized
          overnight courier or personal delivery, addressed to such party at the address or addresses indicated below. Such a communication shall be sent instead to such other address as may designated from time to time in writing by a party to the other
          party.

       

      

      
        
          	

                	(a)	
                  If to the Company, to:

                      

                      Safe Auto Insurance Group, Inc.

                      4 Easton Oval

                      Columbus, Ohio 43219

                      Attention: Ronald H. Davies (President and Chief Executive Officer)

                      Telephone Number: (614) 231-0200

                      

                      with a copy (which shall not constitute notice) to:

                      

                      Skadden, Arps, Slate, Meagher & Flom LLP

                      Four Times Square

                      New York, New York 10036

                      Attention: Dwight S. Yoo

                      Telephone Number: (212) 735-3000

                      Fax Number: (212) 735-2000

                

        

      

       

      

      
        
          	

                	(b)	
                  If to Indemnitee, to the address set forth below his or her signature hereto.

                

        

      

       

      

      All such notices, requests, consents and other communications shall be deemed to have been given or made if and when received (including
          by overnight courier) by the parties at the aforementioned addresses, with confirmation received, to the facsimile numbers specified above (or at such other address or facsimile number for a party as shall be specified by like notice). Any notice
          delivered by any party hereto to any other party hereto shall also be delivered to each other party hereto simultaneously with delivery to the first party receiving such notice.

       

      

      23.          Counterparts. This Agreement may be executed in counterparts, each of which shall for all purposes be deemed to be an original but all of which together shall constitute one and the same agreement. Only one such
          counterpart signed by the party against whom enforceability is sought needs to be produced to evidence the existence of this Agreement.

      
        11

        
          

      

      

      

      24.          Headings. The headings of the sections and paragraphs of this Agreement are inserted for convenience only and shall not be deemed to constitute part of this Agreement or to affect the construction or interpretation
          hereof.

       

      

      25.          Governing Law. This Agreement shall be governed by and construed and enforced in accordance with the laws of the State of Ohio applicable to contracts made and to be performed in such state.

      

      

      

      

      (Signature Page to Follow)

      
        12

        
          

      

      

      

      IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first above written.

       

        

      	 	
              SAFE AUTO INSURANCE GROUP, INC.

            
	 	 	 
	 	
              By:

            	 
	 	 	
              Name:

            	 
	 	 	
              Title:

            	 
	 	 	 
	 	  
	 	
              [Name]

            	 
	 	
              Indemnitee

            	 
	 	 
	 	
              Indemnitee’s Address:

            
	 	 
	 	 
	 	 
	 	 

      

      

      [Signature Page to Director and Officer Indemnification Agreement]

      
        13

        
          

      

      Schedule I

      

      

      Deshe Family Shareholders

      

      

      	
              Name

            
	
              1.

            	
              Ari Deshe

            
	
              2.

            	
              Ann S. Deshe

            
	
              3.

            	
              Ann S. Deshe, trustee of the Elie Michael Deshe Irrevocable Trust dated December 24, 2012

            
	
              4.

            	
              Ann S. Deshe, trustee of the David Scott Deshe Irrevocable Trust dated December 24, 2012

            
	
              5.

            	
              Ann S. Deshe, trustee of the Dara Lauren Deshe Irrevocable Trust dated December 24, 2012

            
	
              6.

            	
              Ann S. Deshe, trustee of the Daniel Matthew Deshe Irrevocable Trust dated December 24, 2012

            
	
              7.

            	
              Ari Deshe, trustee of the Daniel Matthew Deshe 1987 Subchapter S Trust

            

      

      

      
        
          

      

      Schedule II

      

      

      Diamond Family Shareholders

      

      

      	
              Name

            
	
              1.

            	
              Jon P. Diamond

            
	
              2.

            	
              Jon P. Diamond, trustee of the Jacob Diamond 1998 Irrevocable Trust

            
	
              3.

            	
              Susan S. Diamond, trustee of the Jillian L. Diamond Trust Agreement dated January 5, 2009

            
	
              4.

            	
              Susan S. Diamond, trustee of the Joshua L. Diamond Trust Agreement dated January 6, 2009

            
	
              5.

            	
              Susan S. Diamond, trustee of the Jon P. Diamond 2011 Irrevocable Trust No. 1

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