Document:

EX-10.2

 Exhibit 10.2 

LULU’S FASHION LOUNGE HOLDINGS, INC. 

2021 EMPLOYEE STOCK PURCHASE PLAN 

ARTICLE 1 
 PURPOSE

 The Plan’s purpose is to assist employees of the Company and its Designated Subsidiaries in acquiring a stock ownership interest in the Company,
and to help such employees provide for their future security and to encourage them to remain in the employment of the Company and its Subsidiaries. 
 The
Plan consists of two components: the Section 423 Component and the Non-Section 423 Component. The Section 423 Component is intended to qualify as an “employee stock purchase plan” under
Section 423 of the Code and shall be administered, interpreted and construed in a manner consistent with the requirements of Section 423 of the Code. In addition, this Plan authorizes the grant of Options under the Non-Section 423 Component, which need not qualify as Options granted pursuant to an “employee stock purchase plan” under Section 423 of the Code; such Options granted under the Non-Section 423 Component shall be granted pursuant to separate Offerings containing such sub-plans, appendices, rules or procedures as may be adopted by the Administrator and
designed to achieve tax, securities laws or other objectives for Eligible Employees and the Designated Subsidiaries in locations outside of the United States. Except as otherwise provided herein, the
Non-Section 423 Component will operate and be administered in the same manner as the Section 423 Component. Offerings intended to be made under the Non-Section 423
Component will be designated as such by the Administrator at or prior to the time of such Offering. 
 For purposes of this Plan, the Administrator may
designate separate Offerings under the Plan, the terms of which need not be identical, in which Eligible Employees will participate, even if the dates of the applicable Offering Period(s) in each such Offering is identical, provided that the terms
of participation are the same within each separate Offering under the Section 423 Component as determined under Section 423 of the Code. Solely by way of example and without limiting the foregoing, the Company could, but shall not be
required to, provide for simultaneous Offerings under the Section 423 Component and the Non-Section 423 Component of the Plan. 

ARTICLE 2 
 DEFINITIONS

 As used in the Plan, the following words and phrases have the meanings specified below, unless the context clearly indicates otherwise: 

2.1 “Administrator” means the Committee, or such individuals to which authority to administer the Plan has been
delegated under Section 7.1 hereof. 
 2.2 “Agent” means the brokerage firm, bank or other financial
institution, entity or person(s), if any, engaged, retained, appointed or authorized to act as the agent of the Company or an Employee with regard to the Plan. 

2.3 “Board” means the Board of Directors of the Company. 

2.4 “Code” means the U.S. Internal Revenue Code of 1986, as amended, and all regulations, guidance, compliance programs
and other interpretative authority issued thereunder. 

 2.5 “Committee” means the Compensation Committee of the Board. 

2.6 “Common Stock” means the common stock of the Company. 

2.7 “Company” means Lulu’s Fashion Lounge Holdings, Inc., a Delaware corporation, or any successor. 

2.8 “Compensation” of an Employee means the regular earnings or base salary, bonuses and commissions paid to the
Employee from the Company on each Payday as compensation for services to the Company or any Designated Subsidiary, before deduction for any salary deferral contributions made by the Employee to any
tax-qualified or nonqualified deferred compensation plan, including overtime, shift differentials, vacation pay, salaried production schedule premiums, holiday pay, jury duty pay, funeral leave pay, paid time
off, military pay, prior week adjustments and weekly bonus, but excluding education or tuition reimbursements, imputed income arising under any group insurance or benefit program, travel expenses, business and moving reimbursements, including tax
gross ups and taxable mileage allowance, income received in connection with any stock options, restricted stock, restricted stock units or other compensatory equity awards and all contributions made by the Company or any Designated Subsidiary for
the Employee’s benefit under any employee benefit plan now or hereafter established. Such Compensation shall be calculated before deduction of any income or employment tax withholdings, but shall be withheld from the Employee’s net income.

 2.9 “Designated Subsidiary” means each Subsidiary, including any Subsidiary in existence on the Effective Date and
any Subsidiary formed or acquired following the Effective Date, that has been designated by the Board or Committee from time to time in its sole discretion as eligible to participate in the Plan, in accordance with Section 7.2 hereof, such
designation to specify whether such participation is in the Section 423 Component or Non-Section 423 Component. A Designated Subsidiary may participate in either the Section 423 Component or Non-Section 423 Component, but not both; provided that a Subsidiary that, for U.S. tax purposes, is disregarded from the Company or any Subsidiary that participates in the Section 423 Component shall
automatically constitute a Designated Subsidiary that participates in the Section 423 Component. 
 2.10 “Effective
Date” means the date immediately prior to the date the Company’s registration statement relating to its initial public offering becomes effective, provided that the Board has adopted the Plan prior to or on such date,
subject to approval of the Plan by the Company’s stockholders. 
 2.11 “Eligible Employee” means an Employee:

 (a) who is customarily scheduled to work at least 20 hours per week; 

(b) whose customary employment is more than five months in a calendar year; and 

(c) who, after the granting of the Option, would not be deemed for purposes of Section 423(b)(3) of the Code to possess 5% or more of the
total combined voting power or value of all classes of stock of the Company or any Subsidiary. 
 For purposes of clause (c), the rules of
Section 424(d) of the Code with regard to the attribution of stock ownership shall apply in determining the stock ownership of an individual, and stock which an Employee may purchase under outstanding options shall be treated as stock owned by
the Employee. 

  
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 Notwithstanding the foregoing, the Administrator may exclude from participation in the Section 423
Component as an Eligible Employee: 
 (x) any Employee that is a “highly compensated employee” of the Company or any Designated
Subsidiary (within the meaning of Section 414(q) of the Code), or that is such a “highly compensated employee” (A) with compensation above a specified level, (B) who is an officer or (C) who is subject to the disclosure
requirements of Section 16(a) of the Exchange Act; or 
 (y) any Employee who is a citizen or resident of a foreign jurisdiction
(without regard to whether they are also a citizen of the United States or a resident alien (within the meaning of Section 7701(b)(1)(A) of the Code)) if either (A) the grant of the Option is prohibited under the laws of the jurisdiction
governing such Employee, or (B) compliance with the laws of the foreign jurisdiction would cause the Section 423 Component, any Offering thereunder or an Option granted thereunder to violate the requirements of Section 423 of the
Code; 
 provided that any exclusion in clauses (x) or (y) shall be applied in an identical manner under each Offering to all Employees of the
Company and all Designated Subsidiaries, in accordance with Treas. Reg. § 1.423-2(e). Further notwithstanding the foregoing, with respect to the Non-Section 423
Component, the first sentence in this definition shall apply in determining who is an “Eligible Employee,” except (a) the Administrator may limit eligibility further within the Company or a Designated Subsidiary so as to only
designate some Employees of the Company or a Designated Subsidiary as Eligible Employees, and (b) to the extent the restrictions in the first sentence in this definition are not consistent with applicable local laws, the applicable local laws
shall control. 
 2.12 “Employee” means any person who renders services to the Company or a Designated Subsidiary in
the status of an employee within the meaning of Section 3401(c) of the Code. “Employee” shall not include any director of the Company or a Designated Subsidiary who does not render services to the Company or a Designated Subsidiary in
the status of an employee within the meaning of Section 3401(c) of the Code. For purposes of the Plan, the employment relationship shall be treated as continuing intact while the individual is on military leave, sick leave or other leave of
absence approved by the Company or a Designated Subsidiary and meeting the requirements of Treas. Reg. § 1.421-1(h)(2). Where the period of leave exceeds three months, or such other period specified in
Treas. Reg. § 1.421-1(h)(2), and the individual’s right to reemployment is not guaranteed either by statute or by contract, the employment relationship shall be deemed to have terminated on the first
day immediately following such three-month period, or such other period specified in Treas. Reg. § 1.421-1(h)(2). 

2.13 “Enrollment Date” means the first date of each Offering Period. 

2.14 “Exercise Date” means the last day of each Purchase Period, except as provided in Section 5.2 hereof. 

2.15 “Exchange Act” means the Securities Exchange Act of 1934, as amended. 

2.16 “Fair Market Value” means, as of any date, the value of Common Stock determined as follows: 

(a) If the Common Stock is (i) listed on any established securities exchange (such as the New York Stock Exchange or Nasdaq Stock Market),
(ii) listed on any national market system or (iii) listed, quoted or traded on any automated quotation system, its Fair Market Value shall be the closing sales price for a share of Common Stock as quoted on such exchange or system for such date
or, if there is no closing sales price for a share of Common Stock on the date in question, the closing sales price for a share of Common Stock on the last preceding date for which such quotation exists, as reported in The Wall Street Journal
or such other source as the Administrator deems reliable; 

  
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 (b) If the Common Stock is not listed on an established securities exchange, national market
system or automated quotation system, but the Common Stock is regularly quoted by a recognized securities dealer, its Fair Market Value shall be the mean of the high bid and low asked prices for such date or, if there are no high bid and low asked
prices for a share of Common Stock on such date, the high bid and low asked prices for a share of Common Stock on the last preceding date for which such information exists, as reported in The Wall Street Journal or such other source as the
Administrator deems reliable; or 
 (c) If the Common Stock is neither listed on an established securities exchange, national market system
or automated quotation system nor regularly quoted by a recognized securities dealer, its Fair Market Value shall be established by the Administrator in good faith. 

2.17 “Grant Date” means the first day of an Offering Period. 

2.18 “New Exercise Date” has the meaning set forth in Section 5.2(b) hereof. 

2.19 “Non-Section 423 Component” means those Offerings under the Plan, together
with the sub-plans, appendices, rules or procedures, if any, adopted by the Administrator as a part of this Plan, in each case, pursuant to which Options may be granted to
non-U.S. Eligible Employees that need not satisfy the requirements for Options granted pursuant to an “employee stock purchase plan” that are set forth under Section 423 of the Code. 

2.20 “Offering” means an offer under the Plan of an Option that may be exercised during an Offering Period as further
described in Section 4 hereof. Unless otherwise specified by the Administrator, each Offering to the Eligible Employees of the Company or a Designated Subsidiary shall be deemed a separate Offering, even if the dates and other terms of the
applicable Purchase Periods of each such Offering are identical and the provisions of the Plan will separately apply to each Offering. To the extent permitted by Treas. Reg. § 1.423-2(a)(1), the terms of
each separate Offering under the Section 423 Component need not be identical, provided that the terms of the Section 423 Component and an Offering thereunder together satisfy Treas. Reg. §
1.423-2(a)(2) and (a)(3). 
 2.21 “Offering Period” means each consecutive, overlapping 12-month period commencing on such dates as determined by the Administrator, in its discretion, and with respect to which
Options shall be granted to Participants. The duration and timing of Offering Periods may be established or changed by the Board or Committee at any time, in its sole discretion. Notwithstanding the foregoing, in no event may an Offering Period
exceed 27 months. 
 2.22 “Option” means the right to purchase shares of Common Stock pursuant to the Plan during
each Offering Period. 
 2.23 “Option Price” means the purchase price of a share of Common Stock hereunder as
provided in Section 4.2 hereof. 
 2.24 “Parent” means any entity that is a parent corporation of the Company
within the meaning of Section 424 of the Code. 
 2.25 “Participant” means any Eligible Employee who elects to
participate in the Plan. 
 2.26 “Payday” means the regular and recurring established day for payment of Compensation
to an Employee of the Company or any Designated Subsidiary. 

  
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 2.27 “Plan” means this 2021 Employee Stock Purchase Plan, including
both the Section 423 Component and Non-Section 423 Component and any other sub-plans or appendices hereto, as amended from time to time. 

2.28 “Plan Account” means a bookkeeping account established and maintained by the Company in the name of each
Participant. 
 2.29 “Purchase Period” means each consecutive six-month
period commencing on such dates as determined by the Administrator, in its discretion. The first Purchase Period of each Offering Period shall commence on the Grant Date and end with the next Exercise Date. The duration and timing of Purchase
Periods may be established or changed by the Board or Committee at any time, in its sole discretion. Notwithstanding the foregoing, in no event may a Purchase Period exceed the duration of the Offering Period under which it is established. 

2.30 “Section 409A” means Section 409A of the Code. 

2.31 “Section 423 Component” means those Offerings under the Plan that are intended to
meet the requirements under Section 423(b) of the Code. 
 2.32 “Subsidiary” means any entity that is a
subsidiary corporation of the Company within the meaning of Section 424 of the Code. In addition, with respect to the Non-Section 423 Component, Subsidiary shall include any corporate or noncorporate
entity in which the Company has a direct or indirect equity interest or significant business relationship. 
 2.33 “Treas.
Reg.” means U.S. Department of the Treasury regulations. 
 2.34 “Withdrawal Election” has the meaning
set forth in Section 6.1(a) hereof. 
 ARTICLE 3 

PARTICIPATION 
 3.1
Eligibility. 
 (a) Any Eligible Employee who is employed by the Company or a Designated Subsidiary on a given Enrollment Date for an
Offering Period shall be eligible to participate in the Plan during such Offering Period, subject to the requirements of Articles 4 and 5 hereof, and, for the Section 423 Component, the limitations imposed by Section 423(b) of the Code.

 (b) No Eligible Employee shall be granted an Option under the Section 423 Component which permits the Participant’s rights to
purchase shares of Common Stock under the Plan, and to purchase stock under all other employee stock purchase plans of the Company, any Parent or any Subsidiary subject to Section 423 of the Code, to accrue at a rate which exceeds $25,000 of
fair market value of such stock (determined at the time such Option is granted) for each calendar year in which such Option is outstanding at any time. The limitation under this Section 3.1(b) shall be applied in accordance with
Section 423(b)(8) of the Code. 
 3.2 Election to Participate; Payroll Deductions 

(a) Except as provided in Sections 3.2(e) and 3.3 hereof, an Eligible Employee may become a Participant in the Plan only by means of payroll
deduction. Each individual who is an Eligible Employee as of an Offering Period’s Enrollment Date may elect to participate in such Offering Period and the Plan by delivering to the Company a payroll deduction authorization no later than the
period of time prior to the applicable Enrollment Date that is determined by the Administrator, in its sole discretion. 

  
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 (b) Subject to Section 3.1(b) hereof and except as may otherwise be determined by the
Administrator, payroll deductions (i) shall equal at least 1% of the Participant’s Compensation as of each Payday of the Offering Period following the Enrollment Date, but not more than 15% of the Participant’s Compensation as
of each Payday of the Offering Period following the Enrollment Date; and (ii) may be expressed either as (A) a whole number percentage, or (B) a fixed dollar amount. Amounts deducted from a Participant’s Compensation with respect
to an Offering Period pursuant to this Section 3.2 shall be deducted each Payday through payroll deduction and credited to the Participant’s Plan Account; provided that for the first Offering Period, payroll deductions shall not begin
until such date determined by the Board or Committee, in its sole discretion. 
 (c) Following at least one payroll deduction, a Participant
may decrease (to as low as zero) the amount deducted from such Participant’s Compensation only once during an Offering Period upon ten calendar days’ prior written notice to the Company. A Participant may not increase the amount deducted
from such Participant’s Compensation during an Offering Period. 
 (d) Upon the completion of an Offering Period, each Participant in
such Offering Period shall automatically participate in the immediately following Offering Period at the same payroll deduction percentage or fixed amount as in effect at the termination of such Offering Period, unless such Participant delivers to
the Company a different election with respect to the successive Offering Period in accordance with Section 3.2(a) hereof, or unless such Participant becomes ineligible for participation in the Plan. 

(e) Notwithstanding any other provisions of the Plan to the contrary, in non-U.S. jurisdictions where
participation in the Plan through payroll deductions is prohibited, the Administrator may provide that an Eligible Employee may elect to participate through contributions to the Participant’s account under the Plan in a form acceptable to the
Administrator in lieu of or in addition to payroll deductions; provided, however, that, for any Offering under the Section 423 Component, the Administrator must determine that any alternative method of contribution is applied on an equal and
uniform basis to all Eligible Employees in the Offering. 
 3.3 Leave of Absence. During leaves of absence approved by the Company
meeting the requirements of Treas. Reg. § 1.421-1(h)(2), a Participant may continue participation in the Plan by making cash payments to the Company on the Participant’s normal payday equal to the
Participant’s authorized payroll deduction. 
 ARTICLE 4 

PURCHASE OF SHARES 
 4.1
Grant of Option. The Company may make one or more Offerings under the Plan, which may be successive or overlapping with one another, until the earlier of: (i) the date on which the shares of Common Stock available under the Plan have
been sold or (ii) the date on which the Plan is suspended or terminates. The Administrator shall designate the terms and conditions of each Offering in writing, including without limitation, the Offering Period and the Purchase Periods. Each
Participant shall be granted an Option with respect to an Offering Period on the applicable Grant Date. Subject to the limitations of Section 3.1(b) hereof, the number of shares of Common Stock subject to a Participant’s Option shall be
determined by dividing (a) such Participant’s payroll deductions accumulated prior to an Exercise Date and retained in the Participant’s Plan Account on such Exercise Date by (b) the applicable Option Price; provided that
in no event shall a Participant be permitted to purchase during each Offering 

  
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Period more than 100,000 shares of Common Stock (subject to any adjustment pursuant to Section 5.2 hereof). The Administrator may, for future Offering Periods, increase or decrease, in its
absolute discretion, the maximum number of shares of Common Stock that a Participant may purchase during such future Offering Periods. Each Option shall expire on the last Exercise Date for the applicable Offering Period immediately after the
automatic exercise of the Option in accordance with Section 4.3 hereof, unless such Option terminates earlier in accordance with Article 6 hereof. 

4.2 Option Price. The “Option Price” per share of Common Stock to be paid by a Participant upon exercise of the
Participant’s Option on an Exercise Date for an Offering Period shall equal 85% of the lesser of the Fair Market Value of a share of Common Stock on (a) the applicable Grant Date and (b) the applicable Exercise Date, or such other
price designated by the Administrator; provided that in no event shall the Option Price per share of Common Stock be less than the par value per share of the Common Stock; provided, further, that no Option Price shall be designated by the
Administrator that would cause the Section 423 Component to fail to meet the requirements under Section 423(b) of the Code. 
 4.3
Purchase of Shares. 
 (a) On each Exercise Date for an Offering Period, each Participant shall automatically and without any action
on such Participant’s part be deemed to have exercised the Participant’s Option to purchase at the applicable per share Option Price the largest number of whole shares of Common Stock which can be purchased with the amount in the
Participant’s Plan Account. Any balance less than the per share Option Price that is remaining in the Participant’s Plan Account (after exercise of such Participant’s Option) as of the Exercise Date shall be carried forward to the
next Purchase Period or Offering Period, unless the Participant has elected to withdraw from the Plan pursuant to Section 6.1 hereof or, pursuant to Section 6.2 hereof, such Participant has ceased to be an Eligible Employee. Any balance
not carried forward to the next Purchase Period or Offering Period in accordance with the prior sentence shall be promptly refunded to the applicable Participant. In no event shall an amount greater than or equal to the per share Option Price as of
an Exercise Date be carried forward to the next Purchase Period or Offering Period. 
 (b) As soon as practicable following each Exercise
Date, the number of shares of Common Stock purchased by such Participant pursuant to Section 4.3(a) hereof shall be delivered (either in share certificate or book entry form), in the Company’s sole discretion, to either (i) the
Participant or (ii) an account established in the Participant’s name at a stock brokerage or other financial services firm designated by the Company. If the Company is required to obtain from any commission or agency authority to issue any
such shares of Common Stock, the Company shall seek to obtain such authority. Inability of the Company to obtain from any such commission or agency authority which counsel for the Company deems necessary for the lawful issuance of any such shares
shall relieve the Company from liability to any Participant except to refund to the Participant such Participant’s Plan Account balance, without interest thereon. 

4.4 Automatic Termination of Offering Period. If the Fair Market Value of a share of Common Stock on any Exercise Date (except the final
scheduled Exercise Date of any Offering Period) is lower than the Fair Market Value of a share of Common Stock on the Grant Date for an Offering Period, then such Offering Period shall terminate on such Exercise Date after the automatic exercise of
the Option in accordance with Section 4.3 hereof, and each Participant shall automatically be enrolled in the Offering Period that commences immediately following such Exercise Date and such Participant’s payroll deduction authorization
shall remain in effect for such Offering Period. 

  
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 4.5 Transferability of Rights. An Option granted under the Plan shall not be
transferable, other than by will or the applicable laws of descent and distribution, and is exercisable during the Participant’s lifetime only by the Participant. No option or interest or right to the Option shall be available to pay off any
debts, contracts or engagements of the Participant or the Participant’s successors in interest or shall be subject to disposition by pledge, encumbrance, assignment or any other means whether such disposition be voluntary or involuntary or by
operation of law by judgment, levy, attachment, garnishment or any other legal or equitable proceedings (including bankruptcy), and any attempt at disposition of the Option shall have no effect. 

ARTICLE 5 
 PROVISIONS
RELATING TO COMMON STOCK 
 5.1 Common Stock Reserved. Subject to adjustment as provided in Section 5.2 hereof, the maximum
number of shares of Common Stock that shall be made available for sale under the Plan shall be the sum of (a) 743,803 shares and (b) an annual increase on the first day of each year beginning in 2022 and ending in 2031 equal to the lesser of
(i) 1% of the shares outstanding (on an as converted basis) on the last day of the immediately preceding fiscal year and (ii) such number of shares as may be determined by the Board; provided, however, no more than 5,578,527 shares may
be issued under the Plan. Shares made available for sale under the Plan may be authorized but unissued shares, treasury shares of Common Stock, or reacquired shares reserved for issuance under the Plan. 

5.2 Adjustments Upon Changes in Capitalization, Dissolution, Liquidation, Merger or Asset Sale. 

(a) Changes in Capitalization. Subject to any required action by the stockholders of the Company, the number of shares of Common Stock
which have been authorized for issuance under the Plan but not yet placed under Option, as well as the price per share and the number of shares of Common Stock covered by each Option under the Plan which has not yet been exercised shall be
proportionately adjusted for any increase or decrease in the number of issued shares of Common Stock resulting from a stock split, reverse stock split, stock dividend, combination or reclassification of the Common Stock, or any other increase or
decrease in the number of shares of Common Stock effected without receipt of consideration by the Company; provided, however, that conversion of any convertible securities of the Company shall not be deemed to have been “effected
without receipt of consideration.” Such adjustment shall be made by the Administrator, whose determination in that respect shall be final, binding and conclusive. Except as expressly provided herein, no issuance by the Company of shares of
stock of any class, or securities convertible into shares of stock of any class, shall affect, and no adjustment by reason thereof shall be made with respect to, the number or price of shares of Common Stock subject to an Option. 

(b) Dissolution or Liquidation. In the event of the proposed dissolution or liquidation of the Company, the Offering Periods then in
progress shall be shortened by setting a new Exercise Date (the “New Exercise Date”), and shall terminate immediately prior to the consummation of such proposed dissolution or liquidation, unless provided otherwise by the
Administrator. The New Exercise Date shall be before the date of the Company’s proposed dissolution or liquidation. The Administrator shall notify each Participant in writing prior to the New Exercise Date, that the Exercise Date for the
Participant’s Option has been changed to the New Exercise Date and that the Participant’s Option shall be exercised automatically on the New Exercise Date, unless prior to such date the Participant has withdrawn from the Offering Period as
provided in Section 6.1 hereof or the Participant has ceased to be an Eligible Employee as provided in Section 6.2 hereof. 

  
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 (c) Merger or Asset Sale. In the event of a proposed sale of all or substantially all
of the assets of the Company, or the merger of the Company with or into another corporation, each outstanding Option shall be assumed or an equivalent Option substituted by the successor corporation or a Parent or Subsidiary of the successor
corporation. If the successor corporation refuses to assume or substitute for the Option, any Offering Periods then in progress shall be shortened by setting a New Exercise Date and any Offering Periods then in progress shall end on the New Exercise
Date. The New Exercise Date shall be before the date of the Company’s proposed sale or merger. The Administrator shall notify each Participant in writing prior to the New Exercise Date, that the Exercise Date for the Participant’s Option
has been changed to the New Exercise Date and that the Participant’s Option shall be exercised automatically on the New Exercise Date, unless prior to such date the Participant has withdrawn from the Offering Period as provided in
Section 6.1 hereof or the Participant has ceased to be an Eligible Employee as provided in Section 6.2 hereof. 
 5.3
Insufficient Shares. If the Administrator determines that, on a given Exercise Date, the number of shares of Common Stock with respect to which Options are to be exercised may exceed the number of shares of Common Stock remaining available
for sale under the Plan on such Exercise Date, the Administrator shall make a pro rata allocation of the shares of Common Stock available for issuance on such Exercise Date in as uniform a manner as shall be practicable and as it shall determine in
its sole discretion to be equitable among all Participants exercising Options to purchase Common Stock on such Exercise Date, and unless additional shares are authorized for issuance under the Plan, no further Offering Periods shall take place and
the Plan shall terminate pursuant to Section 7.5 hereof. If an Offering Period is so terminated, then the balance of the amount credited to the Participant’s Plan Account which has not been applied to the purchase of shares of Common Stock
shall be paid to such Participant in one lump sum in cash within 30 days after such Exercise Date, without any interest thereon. 
 5.4
Rights as Stockholders. With respect to shares of Common Stock subject to an Option, a Participant shall not be deemed to be a stockholder of the Company and shall not have any of the rights or privileges of a stockholder. A Participant shall
have the rights and privileges of a stockholder of the Company when, but not until, shares of Common Stock have been deposited in the designated brokerage account following exercise of the Participant’s Option. 

ARTICLE 6 
 TERMINATION
OF PARTICIPATION 
 6.1 Cessation of Contributions; Voluntary Withdrawal. 

(a) A Participant may cease payroll deductions during an Offering Period and elect to withdraw from the Plan by delivering written notice of
such election to the Company in such form and at such time prior to the Exercise Date for such Offering Period as may be established by the Administrator (a “Withdrawal Election”). A Participant electing to withdraw from the
Plan may elect to either (i) withdraw all of the funds then credited to the Participant’s Plan Account as of the date on which the Withdrawal Election is received by the Company, in which case amounts credited to such Plan Account shall be
returned to the Participant in one lump-sum payment in cash within 30 days after such election is received by the Company, without any interest thereon, and the Participant shall cease to participate in the
Plan and the Participant’s Option for such Offering Period shall terminate; or (ii) exercise the Option for the maximum number of whole shares of Common Stock on the applicable Exercise Date with any remaining Plan Account balance returned
to the Participant in one lump-sum payment in cash within 30 days after such Exercise Date, without any interest thereon, and after such exercise cease to participate in the Plan. Upon receipt of a Withdrawal
Election, the Participant’s payroll deduction authorization and the Participant’s Option shall terminate. 

  
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 (b) A Participant’s withdrawal from the Plan shall not have any effect upon the
Participant’s eligibility to participate in any similar plan which may hereafter be adopted by the Company or in succeeding Offering Periods which commence after the termination of the Offering Period from which the Participant withdraws. 

(c) A Participant who ceases contributions to the Plan during any Offering Period shall not be permitted to resume contributions to the Plan
during that Offering Period. 
 6.2 Termination of Eligibility. Upon a Participant’s ceasing to be an Eligible Employee, for any
reason, such Participant’s Option for the applicable Offering Period shall automatically terminate, the Participant shall be deemed to have elected to withdraw from the Plan, and such Participant’s Plan Account shall be paid to such
Participant or, in the case of the Participant’s death, to the person or persons entitled thereto pursuant to applicable law, within 30 days after such cessation of being an Eligible Employee, without any interest thereon. If a Participant
transfers employment from the Company or any Designated Subsidiary participating in the Section 423 Component to any Designated Subsidiary participating in the Non-Section 423 Component, such transfer
shall not be treated as a termination of employment, but the Participant shall immediately cease to participate in the Section 423 Component; however, any contributions made for the Offering Period in which such transfer occurs shall be
transferred to the Non-Section 423 Component, and such Participant shall immediately join the then-current Offering under the Non-Section 423 Component upon the same
terms and conditions in effect for the Participant’s participation in the Section 423 Component, except for such modifications otherwise applicable for Participants in such Offering. A Participant who transfers employment from any
Designated Subsidiary participating in the Non-Section 423 Component to the Company or any Designated Subsidiary participating in the Section 423 Component shall not be treated as terminating the
Participant’s employment and shall remain a Participant in the Non-Section 423 Component until the earlier of (i) the end of the current Offering Period under the
Non-Section 423 Component, or (ii) the Enrollment Date of the first Offering Period in which the Participant is eligible to participate following such transfer. Notwithstanding the foregoing, the
Administrator may establish different rules to govern transfers of employment between companies participating in the Section 423 Component and the Non-Section 423 Component, consistent with the applicable
requirements of Section 423 of the Code. 
 ARTICLE 7 

GENERAL PROVISIONS 
 7.1
Administration. 
 (a) The Plan shall be administered by the Committee, which shall be composed of members of the Board. The Committee
may delegate administrative tasks under the Plan to the services of an Agent or Employees to assist in the administration of the Plan, including establishing and maintaining an individual securities account under the Plan for each Participant. 

(b) It shall be the duty of the Administrator to conduct the general administration of the Plan in accordance with the provisions of the Plan.
The Administrator shall have the power, subject to, and within the limitations of, the express provisions of the Plan: 
 (i) To establish
and terminate Offerings; 
 (ii) To determine when and how Options shall be granted and the provisions and terms of each Offering (which
need not be identical); 

  
 10 

 (iii) To select Designated Subsidiaries in accordance with Section 7.2 hereof; 

(iv) To impose a mandatory holding period pursuant to which Participants may not dispose of or transfer shares of Common Stock purchased under
the Plan for a period of time determined by the Administrator in its discretion; and 
 (v) To construe and interpret the Plan, the terms of
any Offering and the terms of the Options and to adopt such rules for the administration, interpretation, and application of the Plan as are consistent therewith and to interpret, amend or revoke any such rules. The Administrator, in the exercise of
this power, may correct any defect, omission or inconsistency in the Plan, any Offering or any Option, in a manner and to the extent it shall deem necessary or expedient to administer the Plan, subject to Section 423 of the Code for the
Section 423 Component. 
 (c) The Administrator may adopt rules or procedures relating to the operation and administration of the Plan
to accommodate the specific requirements of local laws and procedures. Without limiting the generality of the foregoing, the Administrator is specifically authorized to adopt rules and procedures regarding handling of participation elections,
payroll deductions, payment of interest, conversion of local currency, payroll tax, withholding procedures and handling of stock certificates which vary with local requirements. In its absolute discretion, the Board may at any time and from time to
time exercise any and all rights and duties of the Administrator under the Plan. 
 (d) The Administrator may adopt sub-plans applicable to particular Designated Subsidiaries or locations, which sub-plans may be designed to be outside the scope of Section 423 of the Code. The rules of
such sub-plans may take precedence over other provisions of this Plan, with the exception of Section 5.1 hereof, but unless otherwise superseded by the terms of such sub-plan, the provisions of this Plan
shall govern the operation of such sub-plan. 
 (e) All expenses and liabilities incurred by the Administrator in connection with the
administration of the Plan shall be borne by the Company. The Administrator may, with the approval of the Committee, employ attorneys, consultants, accountants, appraisers, brokers or other persons. The Administrator, the Company and its officers
and directors shall be entitled to rely upon the advice, opinions or valuations of any such persons. All actions taken and all interpretations and determinations made by the Administrator in good faith shall be final and binding upon all
Participants, the Company and all other interested persons. No member of the Board or Administrator shall be personally liable for any action, determination or interpretation made in good faith with respect to the Plan or the options, and all
members of the Board or Administrator shall be fully protected by the Company in respect to any such action, determination, or interpretation. 

7.2 Designation of Subsidiary Corporations. The Board or Administrator shall designate from time to time the Subsidiaries that shall
constitute Designated Subsidiaries, and determine whether such Designated Subsidiaries shall participate in the Section 423 Component or Non-Section 423 Component. The Board or Administrator may designate
a Subsidiary, or terminate the designation of a Subsidiary, without the approval of the stockholders of the Company. 
 7.3 Reports.
Individual accounts shall be maintained for each Participant in the Plan. Statements of Plan Accounts shall be given to Participants at least annually, which statements shall set forth the amounts of payroll deductions, the Option Price, the number
of shares purchased and the remaining cash balance, if any. 

  
 11 

 7.4 No Right to Employment. Nothing in the Plan shall be construed to give any person
(including any Participant) the right to remain in the employ of the Company, a Parent or a Subsidiary or to affect the right of the Company, any Parent or any Subsidiary to terminate the employment of any person (including any Participant) at any
time, with or without cause, which right is expressly reserved. 
 7.5 Amendment and Termination of the Plan. 

(a) The Board may, in its sole discretion, amend, suspend or terminate the Plan at any time and from time to time. To the extent necessary to
comply with Section 423 of the Code (or any successor rule or provision), with respect to the Section 423 Component, or any other applicable law, regulation or stock exchange rule, the Company shall obtain stockholder approval of any such
amendment to the Plan in such a manner and to such a degree as required by Section 423 of the Code or such other law, regulation or rule. 

(b) If the Administrator determines that the ongoing operation of the Plan may result in unfavorable financial accounting consequences, the
Administrator may in its discretion modify or amend the Plan to reduce or eliminate such accounting consequence including, but not limited to: 

(i) altering the Option Price for any Offering Period including an Offering Period underway at the time of the change in Option Price; 

(ii) shortening any Offering Period so that the Offering Period ends on a new Exercise Date, including an Offering Period underway at the time
of the Administrator action; and 
 (iii) allocating shares of Common Stock. 

Such modifications or amendments shall not require stockholder approval or the consent of any Participant. 

(c) Upon termination of the Plan, the balance in each Participant’s Plan Account shall be refunded as soon as practicable after such
termination, without any interest thereon. 
 7.6 Use of Funds; No Interest Paid. All funds received by the Company by reason of
purchase of shares of Common Stock under the Plan shall be included in the general funds of the Company free of any trust or other restriction and may be used for any corporate purpose. No interest shall be paid to any Participant or credited under
the Plan. 
 7.7 Term; Approval by Stockholders. No Option may be granted during any period of suspension of the Plan or after
termination of the Plan. The Plan shall be submitted for the approval of the Company’s stockholders within 12 months after the date of the Board’s initial adoption of the Plan. Options may be granted prior to such stockholder approval;
provided, however, that such Options shall not be exercisable prior to the time when the Plan is approved by the stockholders; provided, further that if such approval has not been obtained by the end of the 12-month period, all Options previously granted under the Plan shall thereupon terminate and be canceled and become null and void without being exercised. 

7.8 Effect Upon Other Plans. The adoption of the Plan shall not affect any other compensation or incentive plans in effect for the
Company, any Parent or any Subsidiary. Nothing in the Plan shall be construed to limit the right of the Company, any Parent or any Subsidiary (a) to establish any other forms of incentives or compensation for Employees of the Company or any
Parent or any Subsidiary, or (b) to grant or assume Options otherwise than under the Plan in connection with any proper corporate purpose, including, but not by way of limitation, the grant or assumption of options in connection with the
acquisition, by purchase, lease, merger, consolidation or otherwise, of the business, stock or assets of any corporation, firm or association. 

  
 12 

 7.9 Conformity to Securities Laws. Notwithstanding any other provision of the Plan,
the Plan and the participation in the Plan by any individual who is then subject to Section 16 of the Exchange Act shall be subject to any additional limitations set forth in any applicable exemption rule under Section 16 of the Exchange
Act (including any amendment to Rule 16b-3 of the Exchange Act) that are requirements for the application of such exemptive rule. To the extent permitted by applicable law, the Plan shall be deemed amended to
the extent necessary to conform to such applicable exemptive rule. 
 7.10 Notice of Disposition of Shares. Each Participant shall
give the Company prompt notice of any disposition or other transfer of any shares of Common Stock, acquired pursuant to the exercise of an Option granted under the Section 423 Component, if such disposition or transfer is made (a) within
two years after the applicable Grant Date or (b) within one year after the transfer of such shares of Common Stock to such Participant upon exercise of such Option. The Company may direct that any certificates evidencing shares acquired
pursuant to the Plan refer to such requirement. 
 7.11 Tax Withholding. The Company or any Parent or any Subsidiary shall be entitled
to require payment in cash or deduction from other compensation payable to each Participant of any sums required by federal, state or local tax law to be withheld with respect to any purchase of shares of Common Stock under the Plan or any sale of
such shares. 
 7.12 Governing Law. The Plan and all rights and obligations thereunder shall be construed and enforced in accordance
with the laws of the State of Delaware, without regard to the conflict of law rules thereof or of any other jurisdiction. 
 7.13
Notices. All notices or other communications by a Participant to the Company under or in connection with the Plan shall be deemed to have been duly given when received in the form specified by the Company at the location, or by the person,
designated by the Company for the receipt thereof. 
 7.14 Conditions To Issuance of Shares. 

(a) Notwithstanding anything herein to the contrary, the Company shall not be required to issue or deliver any certificates or make any book
entries evidencing shares of Common Stock pursuant to the exercise of an Option by a Participant, unless and until the Board or the Committee has determined, with advice of counsel, that the issuance of such shares of Common Stock is in compliance
with all applicable laws, regulations of governmental authorities and, if applicable, the requirements of any securities exchange or automated quotation system on which the shares of Common Stock are listed or traded, and the shares of Common Stock
are covered by an effective registration statement or applicable exemption from registration. In addition to the terms and conditions provided herein, the Board or the Committee may require that a Participant make such reasonable covenants,
agreements, and representations as the Board or the Committee, in its discretion, deems advisable in order to comply with any such laws, regulations, or requirements. 

(b) All certificates for shares of Common Stock delivered pursuant to the Plan and all shares of Common Stock issued pursuant to book entry
procedures are subject to any stop-transfer orders and other restrictions as the Committee deems necessary or advisable to comply with federal, state, or foreign securities or other laws, rules and regulations and the rules of any securities
exchange or automated quotation system on which the shares of Common Stock are listed, quoted, or traded. The Committee may place legends on any certificate or book entry evidencing shares of Common Stock to reference restrictions applicable to the
shares of Common Stock. 

  
 13 

 (c) The Committee shall have the right to require any Participant to comply with any timing
or other restrictions with respect to the settlement, distribution or exercise of any Option, including a window-period limitation, as may be imposed in the sole discretion of the Committee. 

(d) Notwithstanding any other provision of the Plan, unless otherwise determined by the Committee or required by any applicable law, rule or
regulation, the Company may, in lieu of delivering to any Participant certificates evidencing shares of Common Stock issued in connection with any Option, record the issuance of shares of Common Stock in the books of the Company (or, as applicable,
its transfer agent or stock plan administrator). 
 7.15 Equal Rights and Privileges. All Eligible Employees of the Company (or of any
Designated Subsidiary) granted Options pursuant to an Offering under the Section 423 Component shall have equal rights and privileges under this Plan to the extent required under Section 423 of the Code so that the Section 423
Component qualifies as an “employee stock purchase plan” within the meaning of Section 423 of the Code. Any provision of the Section 423 Component that is inconsistent with Section 423 of the Code shall, without further act
or amendment by the Company or the Board, be reformed to comply with the equal rights and privileges requirement of Section 423 of the Code. Eligible Employees participating in the Non-Section 423
Component need not have the same rights and privileges as Eligible Employees participating in the Section 423 Component. 
 7.16
Rules Particular to Specific Countries. Notwithstanding anything herein to the contrary, the terms and conditions of the Plan with respect to Participants who are tax residents of a particular non-U.S.
country or who are foreign nationals or employed in non-U.S. jurisdictions may be subject to an addendum to the Plan in the form of an appendix or sub-plan (which
appendix or sub-plan may be designed to govern Offerings under the Section 423 Component or the Non-Section 423 Component, as determined by the Administrator). To
the extent that the terms and conditions set forth in an appendix or sub-plan conflict with any provisions of the Plan, the provisions of the appendix or sub-plan shall
govern. The adoption of any such appendix or sub-plan shall be pursuant to Section 7.1 above. Without limiting the foregoing, the Administrator is specifically authorized to adopt rules and procedures,
with respect to Participants who are foreign nationals or employed in non-U.S. jurisdictions, regarding the exclusion of particular Subsidiaries from participation in the Plan, eligibility to participate, the
definition of Compensation, handling of payroll deductions or other contributions by Participants, payment of interest, conversion of local currency, data privacy security, payroll tax, withholding procedures, establishment of bank or trust accounts
to hold payroll deductions or contributions. 
 7.17 Section 409A. The Section 423 Component of the Plan and
the Options granted pursuant to Offerings thereunder are intended to be exempt from the application of Section 409A. Neither the Non-Section 423 Component nor any Option granted pursuant to an Offering
thereunder is intended to constitute or provide for “nonqualified deferred compensation” within the meaning of Section 409A. Notwithstanding any provision of the Plan to the contrary, if the Administrator determines that any Option
granted under the Plan may be or become subject to Section 409A or that any provision of the Plan may cause an Option granted under the Plan to be or become subject to Section 409A, the Administrator may adopt such amendments to the Plan
and/or adopt other policies and procedures (including amendments, policies and procedures with retroactive effect), or take any other actions as the Administrator determines are necessary or appropriate to avoid the imposition of taxes under
Section 409A, either through compliance with the requirements of Section 409A or with an available exemption therefrom. 

*    *    *    *    * 

  
 14EX-10.3

 Exhibit 10.3 

Non-Plan Stock Award Agreement 

LULU’S FASHION LOUNGE HOLDINGS, INC. 

STOCK AWARD NOTICE 
 The
individual listed below (the “Grantee”) previously held Class P Units (as defined in that certain Agreement of Limited Partnership of Lulu’s Holdings, L.P., as amended (the “Holdings LPA”))
in Lulu’s Holdings, L.P., a Delaware limited partnership (“Holdings”), which were a special class of limited partnership interest in Holdings. Immediately before the completion of the initial public offering (the
“IPO Closing”) of the equity securities of Lulu’s Fashion Lounge Holdings, Inc., a Delaware corporation (the “Company”), Holdings’ assets included shares of common stock of the Company.
Immediately before the IPO Closing, Holdings terminated and is hereby distributing to the Grantee a portion of the shares (the “Shares”) of Company common stock that were held by Holdings, as required pursuant to the terms of
the Holdings LPA, which distribution is in full and complete satisfaction of all liabilities and obligations arising out of or relating to the Class P Units held by the Grantee. The Company desires to reflect herein the terms and conditions of
the Shares issued to the Grantee by Holdings, and the Grantee desires to accept such terms and conditions. The Shares are subject to all of the terms and conditions set forth herein and in the Stock Award Agreement attached hereto as Exhibit
A (the “Agreement”), each of which is incorporated herein by reference. If the Company uses an electronic stock administration system and the fields below are blank or the information is otherwise provided in a different
format electronically, the blank fields and other information shall be deemed incorporated herein from the electronic stock administration system and considered part of this Stock Award Notice (the “Award Notice”). 

 

			
	Grantee:	  	[                                ]
		
	Award Date:	  	[Date of the IPO Closing]
		
	 As of Immediately Prior to the IPO Closing:
	  	
		
	 •   Total Class P Units:
	  	[                                ]
		
	 •  Vested Class P Units:
	  	[                                ]
		
	 •  Unvested Class P Units:
	  	[                                ]
		
	Aggregate Value of Class P Units Immediately Prior to the IPO Closing:	  	[                                ]
		
	Upon the IPO Closing:	  	
		
	 •   Total Shares Distributed:
	  	[                                ]
		
	 •  Vested Shares:
	  	[                                ]
		
	 •  Unvested Shares
(“Restricted Stock”):
	  	[                                ]
		
	Vesting Commencement Date:	  	[                                ]
		
	Vesting Schedule:	  	[                                ]1
		
	Termination:	  	Except as otherwise set forth in the Vesting Schedule or in the Agreement, if the Grantee’s employment or service with the Company

 

	1 	 Note to Draft: To be updated to reflect any individual vesting schedules, including acceleration provisions
upon termination or otherwise. 

			
		  	and its Subsidiaries terminates for any reason, any Shares that have not become vested on or prior to the date of such termination will thereupon be automatically forfeited by the Grantee, and the Grantee’s rights in such
Shares shall thereupon lapse and expire.

 By the Grantee’s signature below or by electronic acceptance or authentication in a form authorized by
the Company, (i) the Grantee agrees to be bound by the terms and conditions of the Agreement and this Award Notice, and (ii) the Grantee acknowledges that the Shares received are in full satisfaction of any rights that the Grantee has or
may have had in respect of the Class P Units, and the Grantee has no further rights or claims arising out of or related to the Class P Units, including pursuant to the Holdings LPA or the award agreement pursuant to which the Class P
Units were granted (the “Class P Unit Award Agreement”). Within 30 days after the IPO Closing, the Grantee will make a valid and timely election under Section 83(b) of the Code in a form
previously provided to the Grantee by Holdings to reflect the distribution to the Grantee of the Shares in settlement of the Class P Units and will deliver a copy of such election to the Company promptly after filing such election with the
Internal Revenue Service. The Grantee has reviewed the Agreement and this Award Notice in their entirety, has had an opportunity to obtain the advice of counsel prior to executing this Award Notice and fully understands all provisions of the
Agreement and this Award Notice. 
 If the Grantee is married, his or her spouse has signed the Consent of Spouse attached hereto as
Attachment 1. 
  

							
	Solely with respect to the provisions of the Award Notice, LULU’S HOLDINGS, L.P.:	  		 	
				
	By:	 	  
	  		 	
	Print Name:	 	  
	  		 	
	Title:	 	  
	  		 	
	Address:	 	  
	  		 	
		 	  
	  		 	
		
	LULU’S FASHION LOUNGE HOLDINGS, INC.:	  	GRANTEE:
				
	By:	 	  
	  	By:	 	  

	Print Name:    	 	  
	  	Print Name:    	 	  

	Title:	 	  
	  		 	
	Address:	 	  
	  	Address:	 	  

		 	  
	  		 	  

  
 2 

 ATTACHMENT 1 

TO STOCK AWARD NOTICE 

CONSENT OF SPOUSE 
 I,
___________________, spouse of _________________, have read and approved the Stock Award Notice and Stock Award Agreement dated __________________, between my spouse and Lulu’s Fashion Lounge Holdings, Inc., a Delaware corporation (the
“Award Agreement”). In consideration of issuing to my spouse shares of Lulu’s Fashion Lounge Holdings, Inc. set forth in the Award Agreement, I hereby agree to be bound by the provisions of the Award Agreement insofar as I may
have any rights in said Award Agreement under the community property laws or similar laws relating to marital property in effect in the state of our residence as of the date of the signing of the foregoing Award Agreement. 

Dated: ________________________ 
  

	
	  

	Name of Spouse:

  
 3 

 Non-Plan Stock Award Agreement 

EXHIBIT A 
 TO STOCK
AWARD NOTICE 
 STOCK AWARD AGREEMENT 

THE SHARES EVIDENCED BY THIS AGREEMENT HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT BE SOLD, PLEDGED, OR OTHERWISE
TRANSFERRED WITHOUT AN EFFECTIVE REGISTRATION THEREOF UNDER SUCH ACT OR AN OPINION OF COUNSEL, SATISFACTORY TO THE COMPANY AND ITS COUNSEL, THAT SUCH REGISTRATION IS NOT REQUIRED. 

Pursuant to the Stock Award Notice (the “Award Notice”) to which this Stock Award Agreement (this
“Agreement”) is attached, Lulu’s Holdings, L.P., a Delaware limited partnership (“Holdings”) has distributed to the Grantee the number of Shares of Lulu’s Fashion Lounge Holdings, Inc., a
Delaware corporation, (the “Company”) as set forth in the Award Notice. 
 ARTICLE I. 

GENERAL 

1.1    Defined Terms. As used in the Award Notice and this Agreement, the following terms have the following
meanings: 
 (a)     “Applicable Law” means any applicable law, including without limitation:
(a) provisions of the Code, the Securities Act, the Exchange Act and any rules or regulations thereunder; (b) corporate, securities, tax or other laws, statutes, rules, requirements or regulations, whether federal, state, local or foreign;
and (c) rules of any securities exchange or automated quotation system on which the Shares are listed, quoted or traded. 

(b)    “Board” means the Board of Directors of the Company. 

(c)    “Cause” shall have the meaning ascribed to such term, or term of similar effect, in the
Class P Unit Award Agreement or, if not defined therein, in any offer letter, employment, severance or similar agreement between the Grantee and the Company ; provided, that in the absence of an offer letter, employment, severance or similar
agreement containing such definition, Cause means, with respect to the Grantee, the occurrence of any of the following: (a) an act of dishonesty made by the Grantee in connection with the Grantee’s responsibilities as a Service Provider;
(b) the Grantee’s conviction of, or plea of nolo contendere to, a felony or any crime involving fraud, embezzlement or any other act of moral turpitude, or a material violation of federal or state law by the Grantee that the Company
reasonably determines has had or will have a material detrimental effect on the Company’s reputation or business; (c) the Grantee’s gross misconduct; (d) the Grantee’s willful and material unauthorized use or disclosure of
any proprietary information or trade secrets of the Company or any other party to whom the Grantee owes an obligation of nondisclosure as a result of the Grantee’s relationship with the Company; (e) the Grantee’s willful breach of any
material obligations under any written agreement or covenant with the Company; or (f) the Grantee’s continued substantial failure to perform the Grantee’s duties as a Service Provider (other than as a result of the Grantee’s
physical or mental incapacity) after the Grantee has received a written demand for performance that specifically sets forth the factual basis for the determination that the Grantee has not substantially performed the Grantee’s duties and has
failed to cure such non-performance to the Company’s reasonable satisfaction within 30 business days after receiving such notice. For purposes of this definition, no act or failure to act shall be
considered willful unless it is done in bad faith and without reasonable intent that the act or failure to act 

 
was in the best interest of the Company or required by law. Any act, or failure to act, based upon authority or instructions given to the Grantee pursuant to a direct instruction from the
Company’s chief executive officer or based on the advice of counsel for the Company will be conclusively presumed to be done or omitted to be done by the Grantee in good faith and in the best interest of the Company. 

(d)    “Change in Control” means any of the following: 

(i)    The consummation of a transaction or series of transactions (other than an offering of Common Stock to the general
public through a registration statement filed with the Securities and Exchange Commission) whereby any “person” or related “group” of “persons” (as such terms are used in Sections 13(d) and 14(d)(2) of the Exchange Act)
directly or indirectly acquires beneficial ownership (within the meaning of Rules 13d-3 and 13d-5 under the Exchange Act) of the Company’s securities possessing
more than 50% of the total combined voting power of the Company’s securities outstanding immediately after such acquisition; provided, however, that the following acquisitions shall not constitute a Change in Control: (A) any acquisition
by the Company or any of its Subsidiaries; (B) any acquisition by an employee benefit plan maintained by the Company or any of its Subsidiaries, (C) any acquisition which complies with subclauses (A), (B) and (C) of this definition;
or (D) in respect of this Award held by the Grantee, any acquisition by the Grantee or any group of persons including the Grantee (or any entity controlled by the Grantee or any group of persons including the Grantee); 

(ii)    The Incumbent Directors cease for any reason to constitute a majority of the Board; 

(iii)    The consummation by the Company (whether directly involving the Company or indirectly involving the Company
through one or more intermediaries) of (x) a merger, consolidation, reorganization, or business combination, (y) a sale or other disposition of all or substantially all of the Company’s assets in any single transaction or series of
related transactions or (z) the acquisition of assets or stock of another entity, in each case other than a transaction: 

(1)    which results in the Company’s voting securities outstanding immediately before the
transaction continuing to represent (either by remaining outstanding or by being converted into voting securities of the Company or the person that, as a result of the transaction, controls, directly or indirectly, the Company or owns, directly or
indirectly, all or substantially all of the Company’s assets or otherwise succeeds to the business of the Company (the Company or such person, the “Successor Entity”)) directly or indirectly, at least a majority of the
combined voting power of the Successor Entity’s outstanding voting securities immediately after the transaction; 

(2)    after which no person or group beneficially owns voting securities representing 50% or more of the
combined voting power of the Successor Entity; provided, however, that no person or group shall be treated for purposes of this clause (iii)(2) as beneficially owning 50% or more of the combined voting power of the Successor Entity solely as
a result of the voting power held in the Company prior to the consummation of the transaction; and 

(3)    after which at least a majority of the members of the board of directors (or the analogous
governing body) of the Successor Entity were Board members at the time of the Board’s approval of the execution of the initial agreement providing for such transaction; or 

  
 A-2 

 (iv)    The completion of a liquidation or dissolution of the Company.

 (e)    The Board shall have full and final authority, which shall be exercised in its sole discretion, to determine
conclusively whether a Change in Control has occurred pursuant to the above definition, the date of such Change in Control and any incidental matters relating thereto. 

(f)    “Code” means the U.S. Internal Revenue Code of 1986, as amended, and all regulations,
guidance, compliance programs and other interpretative authority issued thereunder. 

(g)    “Committee” means one or more committees or subcommittees of the Board, which may include
one or more Company directors or executive officers, to the extent permitted by Applicable Law. To the extent required to comply with the provisions of Rule 16b-3, it is intended that each member of the
Committee will be, at the time the Committee takes any action with respect to this Award if the Award is subject to Rule 16b-3, a “non-employee director”
within the meaning of Rule 16b-3. 
 (h)    “Common
Stock” means the common stock of the Company. 
 (i)    “DRO” means a
“domestic relations order” as defined by the Code or Title I of the Employee Retirement Income Security Act of 1974, as amended, or the rules thereunder. 

(j)    “Equity Restructuring” means a nonreciprocal transaction between the Company and its
stockholders, such as a stock dividend, stock split (including a reverse stock split), spin-off or recapitalization through a large, nonrecurring cash dividend, that affects the number or kind of Shares (or
other Company securities) or the share price of Common Stock (or other Company securities) and causes a change in the per share value of the Common Stock underlying this Award. 

(k)    “Exchange Act” means the U.S. Securities Exchange Act of 1934, as amended, and all
regulations, guidance and other interpretative authority issued thereunder. 
 (l)    “Fair Market
Value” means, as of any date, the value of a Share determined as follows: (i) if the Common Stock is listed on any established stock exchange, the value of a Share will be the closing sales price for a Share as quoted on such
exchange for such date, or if no sale occurred on such date, the last day preceding such date during which a sale occurred, as reported in The Wall Street Journal or another source the Board deems reliable; (ii) if the Common Stock is
not listed on an established stock exchange but is quoted on a national market or other quotation system, the value of a Share will be the closing sales price for a Share on such date, or if no sales occurred on such date, then on the last date
preceding such date during which a sale occurred, as reported in The Wall Street Journal or another source the Board deems reliable; or (iii) if the Common Stock is not listed on any established stock exchange or quoted on a national market or
other quotation system, the value established by the Board in its sole discretion. 
 (m)     “Incumbent
Directors” means, for any period of 12 consecutive months, individuals who, at the beginning of such period, constitute the Board together with any new Director(s) (other than a Director designated by a person who shall have entered
into an agreement with the Company to effect a transaction described in clause (i) or (iii) of the Change in Control definition) whose election or nomination for election to the Board was approved by a vote of at least a majority (either by a
specific vote or by approval of the proxy statement of the Company in which such person is named as a nominee for Director without objection to such nomination) of the Directors then still in office who either were Directors at the beginning of the 12-month period or whose election or nomination for election was previously so approved. No individual initially elected or nominated as a director of the Company as a

  
 A-3 

 
result of an actual or threatened election contest with respect to Directors or as a result of any other actual or threatened solicitation of proxies by or on behalf of any person other than the
Board shall be an Incumbent Director. 
 (n)     “Restricted Stock” means the shares of Common
Stock awarded under this Agreement that are subject to the vesting conditions and other restrictions set forth herein. 

(o)    “Securities Act” means the Securities Act of 1933, as amended, and all regulations,
guidance and other interpretative authority issued thereunder. 
 (p)    “Service Provider”
means an Employee, Consultant or Director. 
 (q)    “Subsidiary” means any entity (other than
the Company), whether U.S. or non-U.S., in an unbroken chain of entities beginning with the Company if each of the entities other than the last entity in the unbroken chain beneficially owns, at the time of
the determination, securities or interests representing at least 50% of the total combined voting power of all classes of securities or interests in one of the other entities in such chain. 

(r)    “Tax-Related Items” means any U.S. and non-U.S. federal, state and/or local taxes (including, without limitation, income tax, social insurance contributions, fringe benefit tax, employment tax, stamp tax and any employer tax liability which has been
transferred to the Grantee) for which the Grantee is liable in connection with the Shares. 
 ARTICLE II. 

AWARD OF STOCK 

2.1    Award of Stock. 

(a)    Award. Pursuant to the Award Notice and upon the terms and conditions set forth in this Agreement, effective
as of the Award Date set forth in the Award Notice, Holdings has distributed to the Grantee the number of Shares as set forth in the Award Notice, such shares referred to herein as the “Award”. 

(b)    Escrow. The Grantee, by acceptance of the Award, shall be deemed to appoint, and does so appoint, the
Secretary of the Company or such other escrow holder as the Company may appoint to hold the Shares of Restricted Stock, but not, for the avoidance of doubt, the Shares that, as of the applicable date of reference, are not Restricted Stock (the
“Vested Stock”) in escrow as the Grantee’s attorney(s)-in-fact to effect any transfer of unvested forfeited Shares of Restricted Stock (or
Shares of Restricted Stock otherwise reacquired by the Company hereunder) to the Company as may be required pursuant to this Agreement and to execute such documents as the Company or such representatives deem necessary or advisable in connection
with any such transfer. 
 (c)    Removal of Notations. As soon as administratively practicable after the vesting
of any Shares of Restricted Stock subject to the Award pursuant to Section 2.2(b) hereof, the Company shall remove the notations on any Shares subject to the Award which have vested. The Grantee (or the beneficiary or personal representative of
the Grantee in the event of the Grantee’s death or incapacity, as the case may be) shall deliver to the Company any representations or other documents or assurances required by the Company. 

  
 A-4 

 2.2    Restrictions. 

(a)    Forfeiture. Notwithstanding any contrary provision of this Agreement, except as may otherwise be set forth
in a written agreement between the Company and the Grantee, upon the Grantee’s termination of employment or service with the Company and its Subsidiaries for any or no reason, any Shares of Restricted Stock subject to Restrictions shall
thereupon be forfeited immediately and without any further action by the Company, and the Grantee’s rights in such Shares of Restricted Stock shall thereupon lapse and expire. 

(b)    Vesting and Lapse of Restrictions. As of the Award Date, (i) 100% of the Vested Stock is fully vested and is
not subject to any risk of forfeiture or transfer restrictions pursuant to this Agreement and (ii) 100% of the Restricted Stock shall be subject to the risk of forfeiture set forth in Section 2.2(a) hereof and the transfer restrictions set
forth in Section 3.3 hereof (collectively, such risk of forfeiture and such transfer restrictions, the “Restrictions”). The Restricted Stock shall vest and Restrictions shall lapse in accordance with the vesting schedule
set forth in the Award Notice (rounding down to the nearest whole Share). 
 (c)    Tax Withholding. The Company
does not expect that it shall be required to effect any withholding with respect to any of the Shares subject to the Award. However, the Grantee hereby agrees that, if the Company determines that any
Tax-Related Items are required by Applicable Law to be withheld in connection with the Grantee’s Awards and/or Shares, the Grantee agrees to pay the Company or a Subsidiary, as applicable, or make
provision satisfactory to the Company for payment of such Tax-Related Items by the date of the event creating the liability for Tax-Related Items. At the Company’s
discretion and subject to any Company insider trading policy (including black-out periods), any withholding obligation for Tax-Related Items may be satisfied by
(i) deducting an amount sufficient to satisfy such withholding obligation from any payment of any kind otherwise due to the Grantee; (ii) accepting a payment from the Grantee in cash, by wire transfer of immediately available funds, or by
check made payable to the order of the Company or a Subsidiary, as applicable; (iii) accepting the delivery of Shares, including Shares delivered by attestation; (iv) if there is a public market for Shares at the time the withholding
obligation for Tax-Related Items is satisfied, selling Shares issued pursuant to the Award creating the withholding obligation for Tax-Related Items, either voluntarily
by the Grantee or mandatorily by the Company; (v) accepting delivery of a promissory note or any other lawful consideration; or (vi) any combination of the foregoing payment forms. The amount withheld pursuant to any of the foregoing
payment forms shall be determined by the Company and may be up to, but no greater than, the aggregate amount of such obligations based on the maximum statutory withholding rates in the Grantee’s jurisdiction for all Tax-Related Items that are applicable to such taxable income. If any tax withholding obligation will be satisfied under clause (iv) of the preceding paragraph, the Grantee’s acceptance of the Award will
constitute the Grantee’s authorization to the Company and instruction and authorization to any brokerage firm selected by the Company to effect the sale to complete the transactions described in clause (iv). The Company shall not be obligated
to transfer Shares held in escrow to the Grantee or the Grantee’s legal representative until the Grantee or the Grantee’s legal representative shall have paid or otherwise satisfied in full the amount of all
Tax-Related Items resulting from the grant or vesting of the Award. 

(d)    Legends. The Grantee understands and agrees that the Company shall cause any stock certificates issued
(whether in electronic or other form) evidencing the Shares to have the legend set forth below or legend substantially equivalent thereto, together with any other legends that may be required by state or federal securities laws: 

THE SHARES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS 

  
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AMENDED (“ACT”), NOR HAVE THEY BEEN REGISTERED OR QUALIFIED UNDER THE SECURITIES LAWS OF ANY STATE. NO TRANSFER OF SUCH SECURITIES WILL BE PERMITTED UNLESS A REGISTRATION STATEMENT
UNDER THE ACT IS IN EFFECT AS TO SUCH TRANSFER, THE TRANSFER IS MADE IN ACCORDANCE WITH RULE 144 UNDER THE ACT, OR IN THE OPINION OF COUNSEL (WHICH MAY BE COUNSEL FOR THE COMPANY) REGISTRATION UNDER THE ACT IS UNNECESSARY IN ORDER FOR SUCH TRANSFER
TO COMPLY WITH THE ACT AND WITH APPLICABLE STATE SECURITIES LAWS. 
 The Grantee further understands and agrees that the Company shall cause
any stock certificates issued (whether in electronic or other form) evidencing the Shares of Restricted Stock to also have the legend set forth below or legend substantially equivalent thereto, together with any other legends that may be required by
state or federal securities laws: 
 THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO CERTAIN RESTRICTIONS ON TRANSFER AS SET FORTH
IN THE AGREEMENT PURSUANT TO WHICH THESE SHARES WERE ISSUED, A COPY OF WHICH MAY BE OBTAINED AT THE PRINCIPAL OFFICE OF THE ISSUER. SUCH TRANSFER RESTRICTIONS ARE BINDING ON TRANSFEREES OF THESE SHARES. 

(e)    Stop Transfer Instructions. To ensure compliance with the Restrictions, the provisions of the charter
documents of the Company and Applicable Law, and for other proper purposes, the Company may issue appropriate “stop transfer” and other instructions to its transfer agent with respect to the Restricted Stock. The Company shall notify the
transfer agent as and when the Restrictions lapse. 
 ARTICLE III. 

ADJUSTMENTS FOR CHANGES IN COMMON STOCK 

AND CERTAIN OTHER EVENTS 

3.1    Equity Restructuring(a) . In connection with any Equity Restructuring, notwithstanding anything to the
contrary in this Article III, the Board will equitably adjust the terms of this Agreement and the Award as it deems appropriate to reflect the Equity Restructuring, which may include (i) adjusting the number and type of securities subject to
the Award; (ii) adjusting the terms and conditions of the Award; and (iii) making cash payments to the Grantee. The adjustments provided under this Section 3.1 will be nondiscretionary and final and binding on the Grantee and the
Company; provided that the Board will determine whether an adjustment is equitable. 
 3.2    Corporate
Transactions. In the event of any dividend or other distribution (whether in the form of cash, Common Stock, other securities, or other property), reorganization, merger, consolidation, split-up, spin off,
combination, amalgamation, repurchase, recapitalization, liquidation, dissolution, or sale, transfer, exchange or other disposition of all or substantially all of the assets of the Company, or sale or exchange of Common Stock or other securities of
the Company, Change in Control, issuance of warrants or other rights to purchase Common Stock or other securities of the Company, other similar corporate transaction or event, other unusual or nonrecurring transaction or event affecting the Company

  
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or its financial statements or any change in any Applicable Law or accounting principles, the Board , on such terms and conditions as it deems appropriate, either by the terms of the Award or by
action taken prior to the occurrence of such transaction or event (except that action to give effect to a change in Applicable Law or accounting principles may be made within a reasonable period of time after such change) and either automatically or
upon the Grantee’s request, is hereby authorized to take any one or more of the following actions, whenever the Board determines that such action is appropriate in order to (x) prevent dilution or enlargement of the benefits or potential
benefits intended by the Company to be made available with respect to the Award, (y) to facilitate such transaction or event or (z) give effect to such changes in Applicable Law or accounting principles: 

(a)    To provide for the cancellation of the Award in exchange for either an amount of cash or other property with a
value equal to the amount that could have been obtained upon realization of the Grantee’s rights under the vested portion of the Award, as applicable; provided that, if the amount that could have been obtained upon realization of the
Grantee’s rights, in any case, is equal to or less than zero, then the Award may be terminated without payment; 

(b)    To provide that the Award shall vest as to all Shares (or other property) covered thereby, notwithstanding anything
to the contrary in this Agreement; 
 (c)    To provide that the Award be assumed by the successor or survivor
corporation or entity, or a parent or subsidiary thereof, or shall be substituted for by awards covering the stock of the successor or survivor corporation or entity, or a parent or subsidiary thereof, with appropriate adjustments as to the number
and kind of shares, in all cases, as determined by the Board; 
 (d)    To make adjustments in the number and type of
shares of Common Stock (or other securities or property) subject to the Award or in the terms and conditions of the Award; 

(e)    To replace the Award with other rights or property selected by the Board; or 

(f)    To provide that the Award will terminate and cannot vest after the applicable event. 

3.3    Change in Control. 

(a)    Notwithstanding any other provision of this Agreement, in the event of a Change in Control, unless the Board elects
to (i) terminate the Award in exchange for cash, rights or property, or (ii) cause the Award to become no longer subject to any forfeiture restrictions prior to the consummation of a Change in Control, the Award shall continue in effect or
be assumed or an equivalent Award substituted by the successor corporation or a parent or subsidiary of the successor corporation. 

(b)    In the event that the successor corporation in a Change in Control refuses to assume or substitute the Award, the
Board shall cause the Award to become fully vested immediately prior to the consummation of such transaction and all forfeiture restrictions on the Award to lapse. For the purposes of this Section 3.3, an Award shall be considered assumed if,
following the Change in Control, the Award confers the right to receive, for each Share subject to the Award immediately prior to the Change in Control, the consideration (whether stock, cash, or other securities or property) received in the Change
in Control by holders of Common Stock for each Share held on the effective date of the transaction (and if holders were offered a choice of consideration, the type of consideration chosen by the holders of a majority of the outstanding Shares);
provided, that if such consideration received in the Change in Control was not solely common stock of the successor corporation or its parent, the Board may, with the consent of the successor corporation, provide for the consideration to be received
for each 

  
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Share subject to an Award, to be solely common stock of the successor corporation or its parent equal in fair market value to the per-share consideration
received by holders of Common Stock in the Change in Control. 
 3.4    General. Except as expressly provided in
this Agreement or under Applicable Law, no Grantee will have any rights due to any subdivision or consolidation of Shares of any class, dividend payment, increase or decrease in the number of Shares of any class or dissolution, liquidation, merger,
or consolidation of the Company or other corporation. Except as expressly provided with respect to an Equity Restructuring under Section 3.1 above or the Board’s action, no issuance by the Company of Shares of any class, or securities
convertible into Shares of any class, will affect, and no adjustment will be made regarding, the number of Shares subject to the Award. The existence of this Agreement and the Award will not affect or restrict in any way the Company’s right or
power to make or authorize (i) any adjustment, recapitalization, reorganization or other change in the Company’s capital structure or its business, (ii) any merger, consolidation, spinoff, dissolution or liquidation of the Company or
sale of Company assets or (iii) any sale or issuance of securities, including securities with rights superior to those of the Shares or securities convertible into or exchangeable for Shares. 

ARTICLE IV. 
 OTHER
PROVISIONS 
 4.1    Transferability. Until the Restrictions hereunder lapse or expire pursuant to this
Agreement and the Shares of Restricted Stock vest, the Restricted Stock (including any Shares or other securities or property received by the Grantee with respect to Restricted Stock as a result of stock dividends, stock splits or any other form of
recapitalization) shall be subject to the following restrictions on transferability: The Restricted Stock may not be sold, assigned, transferred, pledged or otherwise encumbered, either voluntarily or by operation of law, except by will or the laws
of descent and distribution, or, subject to the Company’s consent, pursuant to a DRO, unless and until all restrictions applicable to the Shares have lapsed. References to the Grantee, to the extent relevant in the context, will include
references to a transferee approved by the Company. 
 4.2    Rights as Stockholder. Upon the Award Date, the
Grantee shall have all the rights of a stockholder of the Company with respect to the Shares, subject to the Restrictions, including, without limitation, voting rights and rights to receive any cash or stock dividends, in respect of the Shares
subject to the Award and deliverable hereunder; provided, that, with respect to any Restricted Stock, any dividends or distributions to stockholders may be held by the Company until such time as the Restricted Stock vests; provided, further, that
nothing herein is intended to confer any rights that are limited under any other Company policy or under Applicable Law. 

4.3    Tax Consultation. The Grantee represents that the Grantee has consulted with any tax consultants the Grantee
deems advisable in connection with the Shares, including the Restricted Stock and that the Grantee is not relying on the Company for any tax advice. 

4.4    Adjustments Upon Specified Events. The Board may accelerate the vesting of the Restricted Stock in such
circumstances as it, in its sole discretion, may determine. The Grantee acknowledges that the Restricted Stock is subject to adjustment, modification and termination in certain events as provided in this Agreement. 

4.5    Notices. Any notice to be given under the terms of this Agreement to the Company shall be addressed to the
Company in care of the Secretary of the Company at the Company’s principal office, and any notice to be given to the Grantee shall be addressed to the Grantee at the Grantee’s last address 

  
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reflected on the Company’s records. By a notice given pursuant to this Section, either party may hereafter designate a different address for notices to be given to that party. Any notice
shall be deemed duly given when sent via email or when sent by certified mail (return receipt requested) and deposited (with postage prepaid) in a post office or branch post office regularly maintained by the United States Postal Service. 

4.6    Titles. Titles are provided herein for convenience only and are not to serve as a basis for interpretation
or construction of this Agreement. 
 4.7    Governing Law. The laws of the State of Delaware shall govern the
interpretation, validity, administration, enforcement and performance of the terms of this Agreement regardless of the law that might be applied under principles of conflicts of laws. 

4.8    Conformity to Securities Laws. The Grantee acknowledges that this Agreement is intended to conform to the
extent necessary with all provisions of the Securities Act and the Exchange Act, and any and all Applicable Law. Notwithstanding anything herein to the contrary, this Agreement shall be administered, only in such a manner as to conform to such
Applicable Law. To the extent permitted by Applicable Law, this Agreement shall be deemed amended to the extent necessary to conform to such Applicable Law. 

4.9    Amendment, Suspension and Termination. This Agreement may be wholly or partially amended or otherwise
modified, suspended or terminated at any time only with the prior written consent of the Grantee and the Company. 

4.10    Successors and Assigns. The Company or any Subsidiary may assign any of its rights under this Agreement to
single or multiple assignees, and this Agreement shall inure to the benefit of the successors and assigns of the Company and its Subsidiaries. Subject to the restrictions on transfer set forth in Section 4.3 hereof, this Agreement shall be
binding upon the Grantee and his or her heirs, executors, administrators, successors and assigns. 

4.11    Limitations Applicable to Section 16 Persons. Notwithstanding any other provision of
this Agreement, if the Grantee is subject to Section 16 of the Exchange Act, then the Award and this Agreement shall be subject to any additional limitations set forth in any applicable exemptive rule under Section 16 of the Exchange Act
(including any amendment to Rule 16b-3 of the Exchange Act) that are requirements for the application of such exemptive rule. To the extent permitted by applicable law, this Agreement shall be deemed amended
to the extent necessary to conform to such applicable exemptive rule. 
 4.12    Clawback Provisions. The Award
(including the gross amount of any proceeds, gains or other economic benefit the Grantee actually or constructively receives upon receipt or exercise of the Award or the receipt or resale of any Shares underlying the Award) will be subject to
recoupment by the Company to the extent required to comply with Applicable Law. 
 4.14    Not a Contract of Service
Relationship. Nothing in this Agreement shall confer upon the Grantee any right to continue to serve as an employee or other service provider of the Company or any of its Subsidiaries or shall interfere with or restrict in any way the rights of
the Company and its Subsidiaries, which rights are hereby expressly reserved, to discharge or terminate the services of the Grantee at any time for any reason whatsoever, with or without cause, except to the extent expressly provided otherwise in a
written agreement between the Company or a Subsidiary and the Grantee. 

  
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 4.15    Entire Agreement. The Award Notice and this Agreement
constitute the entire agreement of the parties and supersede in their entirety all prior undertakings and agreements of the Company and its Subsidiaries and the Grantee with respect to the subject matter hereof; provided that the Shares shall be
subject to any accelerated vesting provisions in any written agreement between the Grantee and the Company or a Company plan pursuant to which the Grantee participates, in each case, in accordance with the terms therein. 

4.16    Limitation on the Grantee’s Rights. This Agreement confers no rights or interests other than as herein
provided. This Agreement creates only a contractual obligation on the part of the Company as to amounts payable and shall not be construed as creating a trust. 

*    *    *    *    * 

  
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