Document:

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                              EMPLOYMENT AGREEMENT

                  THIS AGREEMENT ("Agreement"), dated as of October 25, 1999,
between UPROAR LIMITED, a corporation with registered offices at 44 Church
Street, Hamilton, Bermuda HM12 (the "Company"), and JEFFREY L. STRIEF, residing
at 18 Lefferts Road, Garden City, New York 11530 (the "Executive").

                               W I T N E S S E T H

                  WHEREAS, the Company desires to employ the Executive, and the
Executive desires to accept such employment, on the terms and conditions set
forth herein.

                  NOW, THEREFORE, in consideration of the mutual promises,
representations and warranties set forth herein, and for other good and valuable
consideration, it is hereby agreed as follows:

                  1. Employment. The Company hereby agrees to employ the
Executive, and the Executive hereby accepts such employment, upon the terms and
conditions set forth herein.

                  2. Term. The Executive's employment under this Agreement shall
commence on October 25, 1999 (the "Effective Date") and shall continue at-will
until terminated, for any or no reason, by the Executive, upon advance notice to
the Company or by the Company, upon advance notice to the Executive (the date of
such termination hereinafter called the "Termination Date").

                  3.       Position and Duties.

                           (a) During the Executive's employment hereunder, the
Executive shall serve as the Executive Vice President of Sales and Marketing of
the Company and shall have such duties consistent with such office as from time
to time may be reasonably prescribed by the Chief Executive Officer of the
Company.

                           (b) During the Executive's employment hereunder, the
Executive shall perform and discharge the duties that may reasonably be assigned
to him by the Chief Executive Officer from time to time in accordance with this
Agreement, and the Executive shall devote his best talents, efforts and
abilities to the performance of his duties hereunder.

                           (c) During his employment hereunder, the Executive
shall perform his duties hereunder on a substantially full-time basis.
Notwithstanding the foregoing, the Executive shall not be precluded from
engaging in other outside business and/or investment activities, provided that
such activities do not materially interfere with the Executive's performance of
his duties hereunder.

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                           (d) During his employment hereunder, the Executive
shall be provided, at the Company's sole expense, with the services of an
executive assistant selected by the Executive, in his sole discretion.

                  4. Consideration.

                           (a) Option Grant. On October 25, 1999, the Executive
shall be granted an option for the purchase of 350,000 shares of the common
stock of the Company, par value $0.05 (the "Option"), on the terms and
conditions set forth on the Notice of Grant and Share Option Agreement, attached
hereto as Exhibit A and incorporated herein by reference, which the Company
hereby represents and warrants constitutes a valid and enforceable grant of a
stock option pursuant to the Uproar Ltd. Share Option/Share Issuance Plan.

                           (b) Option Plans. The Executive shall be eligible to
participate in the Uproar Ltd. Share Option/Share Issuance Plan and such other
equity-based compensation arrangements as the Company may make available to its
executive employees, in accordance with the terms and conditions of such
arrangements as applicable to such other executive employees.

                  5. Benefits.

                           (a) Medical and Health Insurance Benefits. The
Company shall, at its sole expense, provide the Executive and his eligible
dependents with medical, health and dental insurance coverage at least
comparable to such coverage enjoyed by the Executive immediately prior to the
execution of this Agreement or, at the election of the Executive, the coverage
generally provided by the Company to its other executive employees.

                           (b) Other Benefits. During the Term, the Company
shall provide the Executive with any and all other employee or fringe benefits
(in accordance with their terms and conditions) which the Company may generally
make available to its other executive employees.

                           (c) Benefits in Event of a Corporate Transaction. In
the event that the Executive's employment is terminated as a result of a
"Corporate Transaction" (as such term is defined in the Option Plan), the
Company shall, at its sole cost and expense, continue to provide the Executive
(and his dependents) with coverage under (and in accordance with the terms and
conditions of ) the medical, health and dental insurance plans under which the
Executive was receiving coverage on the date of such termination of employment
for the period of three years (the "Three Year Period") from the date of such
termination of employment; provided that to the extent such coverage may be
unavailable under such medical, health and dental insurance plans due to
restrictions imposed by the insurer(s) under such plans, the Company shall take
such actions as may be required to provide equivalent benefits from other
sources. Notwithstanding the foregoing, the Company's obligations under this
Paragraph (c) shall terminate if and to the extent that, prior to the expiration
of the Three Year Period, the Executive begins to receive medical, health and
dental insurance benefits from a third party which are substantially equivalent
to the medical, health and dental insurance benefits provided for by the Company
hereunder.

                                      -2-
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                  6. Reimbursement of Expenses.

                           (a) The Company shall pay or reimburse the Executive
for all reasonable travel (at business class level), entertainment and other
business expenses actually incurred or paid by the Executive in the performance
of his duties hereunder upon presentation of expense statements and/or such
other supporting information as the Company may reasonably require of the
Executive.

                           (b) The Company shall also pay or reimburse the
Executive for any and all costs and expenses (in an amount equaling up to $600
per month) associated with the Executive's travelling between his home and the
Company's offices utilizing such means and methods of transportation as the
Executive shall determine, in his sole discretion.

                           (c) The Executive shall be required to have a mobile
phone and to maintain an office in his home with fax and Internet access and the
Company shall pay or reimburse the Executive for any and all expenses, not in
excess of $1,000 per month, associated with the Executive's use of such mobile
phone and maintenance of such office in his home.

                           (d) The Executive shall be provided with the
directors and officers liability insurance coverage generally provided to
officers of the Company. Notwithstanding the foregoing, the Company agrees to
indemnify the Executive to the maximum extent permitted by law against all
costs, damages and expenses, including attorneys' fees, incurred by the
Executive as a result of claims by third parties arising out of or from the
Executive's lawful acts as an employee of the Company, provided such acts are
not grossly negligent and are performed in good faith and in a manner reasonably
believed by the Executive to be in the Company's best interests. Any counsel
employed to defend the Executive in any such action shall be reasonably
acceptable to the Executive and the Company. Any counsel appointed by any
insurance carrier for the Company shall be deemed acceptable to the Company.

                  7. Vacations. The Executive shall be entitled to such vacation
as the Company may generally make available to its executive employees, but in
no event less than four weeks for each year of employment. Unused vacation may
be carried over to successive years.

                                      -3-
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                  8. Excise Taxes.

                           (a) In the event that any payments made and/or
benefits provided to the Executive under this Agreement (including, without
limitation, pursuant to the Option and/or the Notice of Grant and Share Option
Agreement attached hereto as Exhibit A) (hereinafter called the "Payments") are
subject to any excise taxes, including, without limitation, excise taxes imposed
by Section 4999 of the Internal Revenue Code of 1986, as amended (the "Code")
(the "Excise Taxes"), the Company shall pay the Executive such additional cash
payment(s) (hereinafter collectively called the "Gross Up Payment") such that
the net amount that the Executive would retain after deduction and/or payment of
any Excise Taxes on the Payments, and any interest and/or penalties assessed by
the Internal Revenue Service with respect to the Excise Taxes, and taking into
account the tax consequences of all additional cash payments made by the Company
pursuant to this Section 8, shall be equal to the aggregate value of Payments.
The determination of whether such Excise Taxes are payable and the amount
thereof shall be based upon the opinion of counsel selected by the Executive and
acceptable to the Company. Any such additional cash payment by the Company shall
be paid by the Company to the Executive in one lump sum cash payment within
thirty (30) days following the date such opinion of counsel is rendered. If such
opinion is not accepted by the Internal Revenue Service, then the Executive
shall determine and notify the Company of the appropriate adjustments in the
Gross Up Payment (taking into account any and all Excise Taxes, interest,
penalties and the tax consequences of all additional cash payments made by the
Company pursuant to this Section 8) and the Company shall pay the Executive the
difference between the final amount of the Gross Up Payment and the amount
previously paid, if any, to the Executive by the Company pursuant to this
Section 8 (hereinafter called the "Adjustment Payment"). Any such Adjustment
Payment shall be paid by the Company to the Executive in one lump sum cash
payment within ten (10) days following such notification.

                           (b) Notwithstanding the provisions of paragraph (a)
of this Section 8, the Company shall not be obligated to make any Gross Up
Payment unless:

                           (1) the counsel selected pursuant to Section 8(a)
above, or the Internal Revenue Service, determines that there has been a change
in the ownership or effective control of the Company or a change in the
ownership of a substantial portion of the assets of the Company, all as defined
in Section 280G of the Code and the proposed regulations thereunder (each, a
"Change of Control"), and

                           (2) at the time of the Change of Control (as
determined by such counsel), either:

                                      -4-
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                                    (A) the Executive is employed by the
Company, or

                                    (B) if the Executive is not employed by the
Company, his employment with the Company was not terminated for "Cause" (as
hereinafter defined).

                  9. Materials; Confidential Information and Documents.

                           (a) Materials. The Executive agrees that all ideas,
plans and materials directly related to the online multi-user game business of
the Company which are prepared by the Executive both (i) in connection with his
employment hereunder, and (ii) during the period beginning on the Effective Date
and ending on the Termination Date (hereinafter called the "Materials") are
works-made-for-hire and are the Company's sole and exclusive property. In the
event that any Materials are not copyrightable subject matter or, for any
reason, are deemed not to be works-made-for-hire, the Executive hereby assigns
all right, title and interest to such Materials to the Company, free of any
reversionary rights or restrictions Without limiting the foregoing, it is
specifically understood and agreed that the Executive retains no ownership
rights whatsoever in or to the Materials.

                           (b) Confidential Information and Documents.

                                    (i) The Executive's duties hereunder will
include, among other things, representation of the Company in high-level
dealings with the Company's clients, accounts, suppliers and financial
institutions with which the Company does business and the authority to discuss
and negotiate, on the Company's behalf, with the executives and upper management
personnel of such clients, accounts, suppliers and financial institutions. These
dealings, together with the Executive's other duties, will result in the
Executive becoming familiar with the proprietary materials, trade secrets,
financial matters, confidential requirements and resources (hereinafter, the
"Confidential Information") of both the Company and its clients. The Executive
hereby agrees that he will not, either during his employment with the Company or
thereafter, disclose to anyone any Confidential Information of the Company or
its clients, or use such Confidential Information for his own benefit or for the
benefit of anyone other than the Company (or its clients, in the case of
Confidential Information of the such client), except that disclosure of such
Confidential Information will be permitted: (A) to the Company and/or its
affiliates and the advisors of the Company and/or its affiliates; (B) in the
case of Confidential Information of any of the Company's clients, to such client
and/or its affiliates and the advisors of such client and/or its affiliates; (C)
if such Confidential Information has previously become available to the public
through no fault of the Executive; (D) if required by any court or governmental
agency or body or is otherwise required by law; (E) if necessary to establish or
assert the rights of the Executive hereunder; (F) if expressly consented to in
writing by the Company (or its client, in the case of Confidential Information
of such client); or (G) if necessary to carry on the Company's business in the
ordinary course or to perform the Executive's duties hereunder.

                                      -5-
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                                    (ii) The Executive further agrees that all
memoranda, notes, records or other documents compiled by him or made available
to him in connection with and during his employment hereunder concerning the
Company's business or that of its clients (hereinafter called the "Confidential
Documents") shall be the property of the Company. The Executive further agrees
that he shall deliver to the Company all Confidential Documents in his
possession or control following the termination of his employment with the
Company or at any other time following the Company's written notice to do so.

                                    (iii) The Executive and the Company agree
that the provisions of this Section 9(b) are of the essence to this Agreement
and that the provisions of this Section 9(b) shall survive the termination of
this Agreement and the Executive's employment with the Company.

                  10. Restrictive Covenants.

                           (a) Noncompetition. During the Executive's employment
hereunder and, in the event that the Company terminates the Executive's
employment hereunder for "Cause" (as hereinafter defined) or the Executive
terminates his employment hereunder without "Good Reason" (as hereinafter
defined), during the one-year period commencing on the Termination Date, the
Executive shall not knowingly, other than in connection with the performance of
his duties hereunder:

                                    (i) own, be employed by, or exercise any
material control with respect to the online multi-user games business of any
person or entity, or subsidiary, subdivision, division or joint venture of such
entity (other than the Company), including, without limitation, SONY Station,
Gamesville, Playsite, Yahoo Games, Total Entertainment Network, Excite Games,
Mpath and Sierra Online (hereinafter called "Competitive Entities").
Notwithstanding the foregoing, nothing contained in this Agreement shall be
construed to prohibit the Executive from holding a passive equity ownership
interest as a limited partner in a limited partnership or of less than 2% of any
class of the outstanding equity of a publicly traded entity;

                                    (ii) render any services in connection with
or in any way relating to Competitive Entities;

                                    (iii) solicit or encourage any of the
employees of the Company, other than the Executive's assistant described in
Section 3(d) hereof, to leave the employ of the Company or to terminate or alter
their contractual relationships with the Company in a way that is adverse to the
interests of the Company; or

                                      -6-
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                                    (iv) hire away any of the employees of the
Company, other than the Executive's assistant described in Section 3(d) hereof,
to work for any new employer without the prior written consent of the Company.

                           (b) For purposes of this Agreement:

                                    (i) "Cause" shall exist if, and only if, the
Executive (A) willfully and habitually fails in any material respect to perform
his obligations hereunder as provided herein, provided that such Cause shall not
exist unless the Company shall first have provided the Executive with written
notice specifying in reasonable detail the factors constituting such material
failure and such material failure shall not have been cured by the Executive
within 60 days after such notice or, if impracticable of being cured within such
60 day period, such longer period as may reasonably be necessary to accomplish
the cure; or (B) has been convicted of a crime which constitutes a felony under
applicable law and such conviction is not subject to appeal under applicable
law.

                                    (ii) "Good Reason" means the occurrence of
any of the following events:

                                    (A) the assignment to the Executive of any
duties inconsistent in any material respect with the Executive's then position
(including status, offices, titles and reporting relationships), authority,
duties or responsibilities, or any other action or actions by the Company which
when taken as a whole results in a significant diminution in the Executive's
position, authority, duties or responsibilities, excluding for this purpose any
isolated, immaterial and inadvertent action not taken in bad faith and which is
remedied by the Company immediately after receipt of notice thereof given by the
Executive;

                                    (B) a material breach by the Company of one
or more provisions of this Agreement, provided that such Good Reason shall not
exist unless the Executive shall first have provided the Company with written
notice specifying in reasonable detail the factors constituting such material
breach and such material breach shall not have been cured by the Company within
60 days after such notice or, if impracticable of being cured within such 60 day
period, such longer period as may reasonably be necessary to accomplish the
cure; and

                                    (C) the Company requiring the Executive to
be based at any location other than within 25 miles driving distance of the
Executive's home, except for requirements of reasonable temporary travel on the
Company's business.

                                      -7-
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                  11. Severability. Should any provision of this Agreement be
held, by a court of competent jurisdiction, to be invalid or unenforceable, such
invalidity or unenforceability shall not render the entire Agreement invalid or
unenforceable, and this Agreement and each other provision hereof shall be
enforceable and valid to the fullest extent permitted by law.

                  12. Arbitration. Any and all disputes, controversies or claims
arising out of or relating to this Agreement, or the enforcement or breach
thereof, shall be settled by arbitration conducted in the County of New York, in
the State of New York, and in accordance with the Commercial Arbitration Rules
(the "Arbitration Rules") of the American Arbitration Association ("AAA") and
the Supplementary Procedures for Large, Complex Disputes; provided, however,
that any dispute, controversy or claim with respect to Section 9 and/or 10 may
not be submitted to arbitration and shall only be submitted to a court in
accordance with Section 13 for an equitable remedy; provided, however, that no
breach of Section 9 and/or 10 of this Agreement shall exist unless the Company
shall first have provided the Executive with written notice specifying in
reasonable detail the factors constituting such breach and such breach shall not
have been cured by the Executive within 60 days after such notice or, if
impracticable of being cured within such 60 day period, such longer period as
may reasonably be necessary to accomplish the cure. The arbitral tribunal shall
consist of three arbitrators. The Company and the Executive shall each select
and appoint one arbitrator within 30 days of initiation of the arbitration and
those arbitrators shall jointly appoint a third arbitrator within 30 days of
their selection and appointment. If the third arbitrator is not appointed as
provided above, such arbitrator shall be appointed by the AAA as provided in the
Arbitration Rules.

                  Any decision or award of the arbitral tribunal shall be final
and binding upon the parties to the arbitration proceeding. The parties hereto
hereby waive to the extent permitted by law any rights to appeal or to seek
review of such award by any tribunal. The parties hereto agree that the arbitral
award may be enforced against the parties to the arbitration proceeding and
their assets wherever they may be found and that a judgment upon the arbitral
award may be entered in court in accordance with the provisions of Section 13
hereof.

                                      -8-
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                  13. Consent to Jurisdiction. Subject to Section 12 hereof, the
Company and the Executive irrevocably and voluntarily submit to personal
jurisdiction in the State of New York and in the Federal and state courts in
such state located in the Southern District of New York in any action or
proceeding arising out of or relating to this Agreement and agree that all
claims in respect of such action or proceeding may be heard and determined in
any such court. The Company and the Executive further consent and agree that the
parties hereto may be served with process in the same manner as a notice may be
given under Section 16 as well as in any other manner permitted by applicable
law. The Company and the Executive agree that any action or proceeding
instituted by one party against the other party with respect to this Agreement
will be instituted exclusively in the state courts located in, and in the United
States District Court for the Southern District of New York. The Company and the
Executive irrevocably and unconditionally waive and agree not to plead, to the
fullest extent permitted by law, any objection that they may now or hereafter
have to the laying of venue or the convenience of the forum of any action or
proceeding with respect to this Agreement in any such courts.

                  14. Successors and Assigns.

                           (a) This Agreement and all rights under this
Agreement are personal to the Executive and shall not be assignable other than
by will or the laws of descent. All of the Executive's rights under this
Agreement shall inure to the benefit of his heirs, personal representatives,
designees or other legal representatives, as the case may be.

                           (b) This Agreement shall inure to the benefit of and
be binding upon the Company and its successors and assigns. Any person or entity
succeeding to the business of the Company by merger, purchase, consolidation or
otherwise shall assume by contract or operation of law the obligations of the
Company under this Agreement.

                  15. Governing Law. This Agreement shall be construed in
accordance with and governed by the laws of the State of New York, without
regard to any rules concerning the conflicts of laws.

                  16. Notices. All notices, requests and demands given to or
made upon the respective parties hereto shall be deemed to have been given or
made three business days after the date of mailing when mailed by registered or
certified mail, postage prepaid, or on the date of delivery if delivered by
hand, or one business day after the date of delivery by Federal Express or other
reputable overnight delivery service, addressed to the parties at their
addresses set forth below or to such other addresses furnished by notice given
in accordance with this Section 16 (a) if to the Company, to Uproar Limited, 44
Church Street, Hamilton, Bermuda HM12, and (b) if to the Executive, to Jeffrey
L. Strief, at 18 Lefferts Road, Garden City, New York 11530.

                                      -9-
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                  17. Withholding. All payments required to be made by the
Company to the Executive under this Agreement shall be subject to any
withholding taxes, social security and other payroll deductions required under
applicable law.

                  18. Complete Understanding. Except as expressly provided
below, this Agreement supersedes any prior contracts, understandings,
discussions and agreements relating to employment between the Executive and the
Company and constitutes the complete understanding between the parties with
respect to the subject matter hereof. No statement, representation, warranty or
covenant has been made by either party with respect to the subject matter hereof
except as expressly set forth herein.

                  19. Modification; Waiver.

                           (a) This Agreement may be amended or waived if, and
only if, such amendment or waiver is in writing and signed, in the case of an
amendment, by the Company and the Executive or in the case of a waiver, by the
party against whom the waiver is to be effective. Any such waiver shall be
effective only to the extent specifically set forth in such writing.

                           (b) No failure or delay by any party in exercising
any right, power or privilege hereunder shall operate as a waiver thereof, nor
shall any single or partial exercise thereof preclude any other or further
exercise thereof or the exercise of any other right, power or privilege.

                  20. Headings. The headings in this Agreement are for
convenience of reference only and shall not control or affect the meaning or
construction of this Agreement.

                  21.  Counterparts.  This Agreement may be signed in any number
of counterparts, each of which shall be an original, with the same effect as if
the signatures thereto and hereto were upon the same instrument. This Agreement
shall become effective when each party hereto shall have received counterparts
hereof signed by the other party hereto.

                  [The  Rest of this Page is Intentionally Left Blank]

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                  IN WITNESS WHEREOF, the Company has caused this Agreement to
be duly executed in its corporate name by one of its officers duly authorized to
enter into and execute this Agreement, and the Executive has manually signed his
name hereto, all as of the day and year first above written.

                                 UPROAR LIMITED

/s/ Robert D. Marafioti                        By: /s/ Kenneth D. Cron
-------------------------                      ------------------------------
Witness

/s/ Robert D. Marafioti                      /s/ Jeffrey L. Strief
-------------------------                   ---------------------------------
Witness                                          JEFFREY L. STRIEF

                                      -11-

<PAGE>

                                   UPROAR LTD.
                   NOTICE OF GRANT AND SHARE OPTION AGREEMENT

         Notice is hereby given of the following option grant (the "Option") to
purchase Shares of Uproar Ltd. (the "Corporation"):

         Optionee:                          Jeffrey L. Strief

         Grant Date:                        October 25, 1999

         Vesting Commencement Date:         October 25, 1999

         Exercise Price:                    US$21.64 per share

         Number of Option Shares:           350,000 Shares

         Expiration Date:                   October 25, 2009

         Type of Option:                    Incentive Share Option

         Vesting Schedule:

                           (a) On or after October 25, 1999, the Option is
vested and exercisable for up to 14,583 Shares subject to this Option;

                           (b) On or after November 25, 1999, the Option is
vested and exercisable for up to 29,166 Shares subject to this Option;

                           (c) On or after December 25, 1999, the Option is
vested and exercisable for up to 43,749 Shares subject to this Option;

                           (d) On or after January 25, 2000, the Option is
vested and exercisable for up to 58,333 Shares subject to this Option;

                           (e) On or after February 25, 2000, the Option is
vested and exercisable for up to 72,916 of the total number of Shares subject to
this Option;

                           (f) On or after March 25, 2000, the Option is vested
and exercisable for up to 87,499 Shares subject to this Option;

                           (g) On or after April 25, 2000, the Option is vested
and exercisable for up to 102,083 Shares subject to this Option;

                           (h) On or after May 25, 2000, the Option is vested
and exercisable for up to 116,666 Shares subject to this Option;

                           (i) On or after June 25, 2000, the Option is vested
and exercisable for up to 131,249 of the total number of Shares subject to this
Option;

                                      A-1
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                           (j) On or after July 25, 2000, the Option is vested
and exercisable for up to 145,833 Shares subject to this Option;

                           (k) On or after August 25, 2000, the Option is vested
and exercisable for up to 160,416 of the total number of Shares subject to this
Option;

                           (l) On or after September 25, 2000, the Option is
vested and exercisable for up to 174,999 Shares subject to this Option;

                           (m) On or after October 25, 2000, the Option is
vested and exercisable for up to 189,583 Shares subject to this Option;

                           (n) On or after November 25, 2000, the Option is
vested and exercisable for up to 204,166 Shares subject to this Option;

                           (o) On or after December 25, 2000, the Option is
vested and exercisable for up to 218,749 Shares subject to this Option;

                           (p) On or after January 25, 2001, the Option is
vested and exercisable for up to 233,333 Shares subject to this Option;

                           (q) On or after February 25, 2001, the Option is
vested and exercisable for up to 247,916 Shares subject to this Option;

                           (r) On or after March 25, 2001, the Option is vested
and exercisable for up to 262,499 Shares subject to this Option;

                           (s) On or after April 25, 2001, the Option is vested
and exercisable for up to 277,083 Shares subject to this Option;

                           (t) On or after May 25, 2001, the Option is vested
and exercisable for up to 291,666 Shares subject to this Option;

                           (u) On or after June 25, 2001, the Option is vested
and exercisable for up to 306,249 Shares subject to this Option;

                           (v) On or after July 25, 2001, the Option is vested
and exercisable for up to 320,833 Shares subject to this Option;

                           (w) On or after August 25, 2001, the Option is vested
and exercisable for up to 335,416 Shares subject to this Option; and

                           (x) On or after September 25, 2001, the Option is
vested and exercisable for up to the total number of Shares subject to this
Option.

                                      A-2
<PAGE>

Pursuant to the provisions of Clause 2 of Subsection C of Section I of Article
Two of the Uproar Ltd. 1999 Share Option/Share Issuance Plan (the "Plan")
and notwithstanding anything in this Notice of Grant and Share Option Agreement
or the Plan to the contrary, the Option shall be vested and exercisable for up
to the total number of Shares subject to this Option effective as of the
earliest to occur of (i) the date of the termination of the Optionee's
employment with the Corporation by reason of the Optionee's resignation with
"Good Reason" (as such term is defined in the Employment Agreement, effective as
of October 25, 1999, by and between the Optionee and the Corporation (the
"Employment Agreement")), (ii) the date of termination of the Optionee's
employment with the Corporation by reason of a termination by the Corporation
without "Cause" (as such term is defined in the Employment Agreement), or (iii)
the date of a "Corporate Transaction" (as such term is defined in the Plan);
provided that in the case of any event described in (i), (ii) or (iii) above,
the Option shall remain exercisable until October 25, 2009.

Optionee understands and agrees that except as expressly provided herein, the
Option is granted subject to and in accordance with the terms of the Plan
and Optionee further agrees to be bound by the terms of the Plan. Optionee
hereby acknowledges receipt of a copy of the Plan in the form attached hereto as
Attachment A. Notwithstanding anything herein to the contrary, no suspension,
termination, modification, or amendment of the Plan or this Notice of Grant and
Share Option Agreement may, without the express written consent of the Optionee,
adversely affect the rights of the Optionee under this Option.

No Employment or Service Contract. Nothing in this Notice of Grant and Share
Option Agreement or the attached Plan shall confer upon Optionee any right
to continue in Service for any period of specific duration or interfere with or
otherwise restrict in any way the rights of the Corporation (or any Parent or
Subsidiary employing or retaining Optionee) or of Optionee, which rights are
hereby expressly reserved by each, to terminate Optionee's Service at any time
for any reason, with or without cause.

                                      A-3
<PAGE>

No Obligation to Exercise Option. The granting of the Option shall impose no
obligation upon the Optionee to exercise the Option.

DATED: October 25, 1999

                                     UPROAR LTD.

                                     By: /s/ Kenneth D. Cron
                                        ---------------------------------

                                     Title: Chief Executive Officer

                                    /s/ Jeffery L. Strief
                                    -------------------------------------
                                    OPTIONEE

                                    Address:
                                            -----------------------------

                                    -------------------------------------

ATTACHMENT
Attachment A -1999 Share Option/Share Issuance Plan

                                      A-4<PAGE>

                         COMMON STOCK PURCHASE AGREEMENT

         This Common Stock Purchase Agreement (the "Agreement") is made as of
February 1, 2000 by and among Uproar Inc., a Delaware corporation (the
"Company"), and Trans Cosmos USA Inc., a Washington corporation (the
"Purchaser").

                                   SECTION 1

                              Sale of Common Stock

         Sale of Common Stock. Subject to the terms and conditions of this
Agreement, Purchaser agrees to purchase from the Company, and the Company agrees
to sell and issue to Purchaser, at the Closing (as defined below) such number of
shares of the Company's Common Stock (the "Common Stock") as shall equal Twenty
Five Million U.S. Dollars ($25,000,000) in aggregate Fair Market Value. For the
purpose of calculating such number of shares, the "Fair Market Value" of one (1)
share of the Common Stock shall be deemed to be the average of the last
per-share price at which shares of the Common Stock traded on each of the five
(5) trading days immediately preceding the Closing Date (as defined below), as
reported by the European Association of Securities Dealers Automated Quotation
(EASDAQ) system. The aggregate purchase price for such number of shares of the
Common Stock (the "Shares") shall be Twenty Five Million U.S. Dollars
($25,000,000.00).

                                   SECTION 2

                             Closing Dates, Delivery

         2.1 Closing Dates. The closing of the purchase of the Shares by
Purchaser shall be held at the offices of Brobeck, Phleger & Harrison LLP at
1633 Broadway, New York, NY 10019, U.S.A., on or before February 4, 2000, (the
"Closing") or at such other time and place as the Company and the Purchaser
shall agree. The date of the Closing is herein referred to as the "Closing
Date."

         2.2 Delivery. At the Closing, the Company will deliver to Purchaser a
certificate or certificates, registered in the Purchaser's name, representing
the Shares to be issued to such Purchaser at Closing. At the Closing, delivery
of the certificates for the Shares will be made against delivery to the Company
of the purchase price therefor by (i) certified check payable to the Company or
(ii) wire transfer of immediately available funds according to the Company's
instructions.

<PAGE>

                                   SECTION 3

                  Representations and Warranties of the Company

         The Company hereby represents, warrants and covenants to and with the
Purchaser as follows:

         3.1 Corporate Organization and Authority. The Company is a corporation
duly organized and existing under and is in good standing under the laws of the
State of Delaware. The Company is qualified to do business in the State of New
York, has the corporate power and corporate authority to own and operate its
properties and to carry on its business as now conducted and as proposed to be
conducted and is qualified to do business as a foreign corporation in all
jurisdictions except where a failure to so qualify would not have a material
adverse effect on the Company.

         3.2 Capitalization. Immediately prior to the Closing, the authorized
capital stock of the Company shall consist of:

         (a) Common Stock. A total of 112, 000,000 shares of Common Stock, of
which 11,986,234 shares are duly and validly issued and outstanding, fully-paid,
nonassessable. The Company has reserved 2,700,000 shares of Common Stock under
its 1999 Share Option/Share Issuance Plan for issuance to employees and
directors of, and consultants to, the Company ,of which 2,438,853 shares of
Common Stock are subject to outstanding options. The Company has also granted or
assumed options to purchase 514,353 shares of Common Stock not pursuant to any
plan. Except as set forth in the Company's Registration Statement filed with the
Securities and Exchange Commission (the "SEC") on Form S-1, there are no other
outstanding warrants, options, conversion privileges, preemptive rights, or
other rights or agreements to purchase or otherwise acquire or issue any equity
securities of the Company. (b) Preferred Stock. A total of 48,000,000 shares of
Preferred Stock, of which no shares have been issued or are outstanding as of
the date hereof; and none of which shares of Preferred Stock will be issued or
outstanding prior to the Closing.

         3.3 Authorization. All corporate action on the part of the Company, its
officers, directors and stockholders necessary for the authorization, execution,
delivery and performance of all of its obligations under this Agreement and for
the sale, issuance and delivery of the Shares has been taken or will be taken
prior to the Closing. This Agreement and the Registration Rights Agreement in
the form attached hereto as Exhibit A (the "Registration Rights Agreement"),
when executed and delivered by the Company, will constitute legally binding and
valid obligations of the Company, enforceable in accordance with their terms.

         3.4 Validity of Shares. The Shares, when issued, sold and delivered in
accordance with the terms and for the consideration expressed in this Agreement,
shall be duly and validly issued (including, without limitation, issued in
compliance with applicable U.S. federal and state securities laws, assuming the
accuracy of the representations and warranties of the Purchaser set forth
herein), fully-paid and non-assessable and free and clear of all liens and
encumbrances (other than those, if any, created or imposed by a Purchaser).

         3.5 Financial Statements. The Company has delivered to Purchaser
audited balance sheet, profit and loss statement, statement of shareholders'
equity and statement of cash flows including notes thereto at December 31, 1999
and for the fiscal year then ended (the "Company Financial Statements"), which
comply as to form in all material respects with all applicable accounting
requirements with respect thereto and have been prepared in accordance with
generally accepted accounting principles consistently applied (except as may be
indicated in the notes thereto) and fairly present the financial position of
Company as at the date thereof and the results of its operations and cash flows
for the period then ended.
<PAGE>

                                   SECTION 4

                 Representations and Warranties of the Purchaser

         Purchaser hereby represents, warrants and covenants to and with the
Company as follows:

         4.1 Experience. Purchaser has substantial experience in evaluating and
investing in private placement transactions so that Purchaser is capable of
evaluating the merits and risks of Purchaser's investment in the Company.
Purchaser, by reason of its business or financial experience or the business or
financial experience of its professional advisors who are unaffiliated with and
who are not compensated by the Company or any affiliate or selling agent of the
Company, directly or indirectly, has the capacity to protect its own interests
in connection with the purchase of the Shares under this Agreement.

         4.2 Purchase Entirely for Own Account. This Agreement is made with the
Purchaser in reliance upon the Purchaser's representation to the Company, which
by the Purchaser's execution of this Agreement the Purchaser hereby confirms,
that the Shares to be received by the Purchaser will be acquired for investment
for the Purchaser's own account, not as a nominee or agent, and not with a view
to the resale or distribution of any part thereof, and that the Purchaser has no
present intention of selling, granting any participation in or otherwise
distributing the same. By executing this Agreement, the Purchaser further
represents that it does not have any contract, undertaking, agreement or
arrangement with any person to sell, transfer or grant participations to such
person or to any third person, with respect to any of the Shares.

         4.3 Restricted Securities. The Purchaser understands that the Shares it
is purchasing are characterized as "restricted securities" under the U.S.
federal securities laws inasmuch as they are being acquired from the Company in
a transaction not involving a public offering and that under such laws and
applicable regulations such Shares may be resold without registration under the
Securities Act of 1933, as amended (the "Securities Act"), only in certain
limited circumstances. In the absence of an effective registration statement
covering the Shares or an available exemption from registration under the
Securities Act, the Shares must be held indefinitely. In this connection, the
Purchaser represents that it is familiar with Rule 144 under the Securities Act,
as presently in effect, and understands the resale limitations imposed thereby
and by the Securities Act, including without limitation the Rule 144 condition
that current information about the Company be available to the public, and
further understands that such information is not now available.

         4.4 Access to Data. Purchaser and its representatives have met with
representatives of the Company and have had the opportunity to ask questions of,
and receive answers from, said representatives concerning the Company and the
terms and conditions of this transaction as well as to obtain any information
requested by Purchaser. Any questions raised by Purchaser or its representatives
concerning the transaction have been answered to the satisfaction of Purchaser
and its representatives. Purchaser's decision to purchase the Shares is based in
part on the answers to such questions as Purchaser and its representatives have
raised concerning the transaction and on its own evaluation of the risks and
merits of the purchase and the Company's proposed business activities.
<PAGE>

         4.5 Accredited Investor. The Purchaser is either (i) a "qualified
institutional buyer" within the meaning of such term under paragraph (a) of Rule
144A under the Securities Act, or (ii) a large institutional "accredited
investor" within the meaning of such term under paragraph (a)(1), (a)(2),
(a)(3), (a)(7) or (a)8 of Rule 501 of Regulation D under the Securities Act as
further discussed in SEC No-Action Letter regarding Black Box Incorporated, 1992
WL 55818 (S.E.C.), dated February 28, 1992 and SEC No-Action Letter regarding
Black Box Incorporated, 1990 WL 286633 (S.E.C.), dated June 26, 1990.

         4.6 Further Limitations on Disposition. Without in any way limiting the
representations set forth above, the Purchaser further agrees not to make any
disposition of all or any portion of the Shares unless and until the transferee
has agreed in writing for the benefit of the Company to be bound by this Section
4, and: (a) There is then in effect a registration statement under the
Securities Act covering such proposed disposition and such disposition is made
in accordance with such registration statement; or (b) (i) The Purchaser shall
have notified the Company of the proposed disposition and shall have furnished
the Company with a detailed statement of the circumstances surrounding the
proposed disposition, and (ii) if requested by the Company, the Purchaser shall
have furnished the Company with an opinion of counsel, reasonably satisfactory
to the Company that such disposition will not require registration of such
Shares under the Securities Act. It is agreed that the Company will not require
opinions of counsel for transactions made pursuant to Rule 144 except in unusual
circumstances.

         Notwithstanding the provisions of subsections (a) and (b) above, no
such registration statement or opinion of counsel shall be necessary for a
transfer by the Purchaser, if it is a partnership, to a partner of such
partnership or a retired partner of such partnership who retires after the date
hereof, or to the estate of any such partner or retired partner or the transfer
by gift, will or intestate succession of any partner to his or her spouse or to
the siblings, lineal descendants or ancestors of such partner or his or her
spouse, if the transferee agrees in writing to be subject to the terms hereof to
the same extent as if he or she were the original Purchaser hereunder.

         4.7 Legends. It is understood that the certificates evidencing the
Shares may bear one or all of the following legends: (a) These securities have
not been registered under the Securities Act of 1933, as amended (the "Act").
They may not be sold, offered for sale, pledged or hypothecated in the absence
of a registration statement in effect with respect to the securities under such
Act or an opinion of counsel satisfactory to the Company that such registration
is not required or unless sold pursuant to Rule 144 of such Act.

         (b) Any legend required by the laws of the State of Delaware, including
any legend required by the Delaware General Corporation Law.
<PAGE>

         4.8 Further Representations by Foreign Investors. If it is not a United
States person, the Purchaser hereby represents that it has satisfied itself as
to the full observance of the laws of its jurisdiction in connection with any
purchase of the Shares or any use of this Agreement, including (i) the legal
requirements within its jurisdiction for the purchase of the Shares, (ii) any
foreign exchange restrictions applicable to such purchase, (iii) any
governmental or other consents that may need to be obtained and (iv) the income
tax and other tax consequences, if any, that may be relevant to the purchase,
holding, redemption, sale or transfer of the Shares. The Purchaser further
represents that its purchase and payment for, and its continued beneficial
ownership of the Shares, will not violate any applicable securities or other
laws of its jurisdiction

         4.9 Organization; Authorization. Purchaser is a corporation duly
organized, validly existing and in good standing under the laws of Washington.
All corporate action on the part of Purchaser, its officers, directors and
stockholders necessary for the authorization, execution, delivery and
performance of all of its obligations under this Agreement has been taken or
will be taken prior to the Closing. This Agreement when executed and delivered
by the Purchaser will constitute a valid and legally binding obligation of the
Purchaser, enforceable in accordance with its terms.

<PAGE>

                                   SECTION 5

                       Conditions to Closing of Purchaser

         Purchaser's obligation to purchase the Shares at the Closing is, at the
option of the Purchaser, subject to the fulfillment or waiver as of the Closing
Date of the following conditions:

         5.1 Representations and Warranties Correct. The representations and
warranties made by the Company in Section 3 of this Agreement shall be true and
correct in all material respects when made, and shall be true and correct in all
material respects on the Closing Date with the same force and effect as if they
had been made on and as of said date.

         5.2 Covenants. All covenants, agreements and conditions contained in
this Agreement to be performed by the Company on or prior to the Closing Date
shall have been performed or complied with in all respects.

         5.3 Registration Rights Agreement. The Company shall have entered into
the Registration Rights Agreement.

         5.4 Authorization of Stock Issuance. The Board of Directors shall have
authorized the sale and issuance of the Shares to Purchaser.

         5.5 Election of Board Member. The Board of Directors of the Company
shall have elected Purchaser's representative James Geddes as a director of the
Company effective upon the consummation of the Closing, to hold office until the
next annual meeting of stockholders and until his successor is elected and
qualified, or until his earlier death, resignation or removal. The Company shall
also use all reasonable efforts to cause the Board of Directors to nominate Mr.
Geddes for re-election to the Board of Directors of the Company at the next
annual meeting of stockholders.

                                   SECTION 6

                        Conditions to Closing of Company

         The Company's obligation to sell and issue the Shares at the Closing
is, at the option of the Company, subject to the fulfillment or waiver of the
following conditions:

         6.1 Representations. The representations made by Purchaser in Section 4
of this Agreement shall be true and correct when made, and shall be true and
correct on the Closing Date.

         6.2 Covenants. All covenants, agreements and conditions contained in
this Agreement to be performed by the Purchaser on or prior to the Closing Date
shall have been performed or complied with in all material respects.

<PAGE>

                                   SECTION 7

                             Joint Venture Partners

         Japanese Joint Venture. The Company and the Purchaser covenant and
agree that Purchaser or an affiliate of Purchaser will be the exclusive joint
venture or Japanese KK partner for all the Company's operations in Japan. The
Company and Purchaser shall negotiate a Joint Venture or KK Agreement ("KK
Agreement"), using good faith negotiations, during the 180 day period following
the Closing Date, which KK Agreement shall include the substantive terms set
forth in the Joint Venture Term Sheet attached hereto as Exhibit B.

                                   SECTION 8

                                  Miscellaneous

         8.1 Entire Agreement. This Agreement and the Exhibits hereto constitute
the entire agreement of the parties, and supersede all prior written or oral
understandings between the parties, with respect to the matters set forth
herein.

         8.2 Binding Effect. This Agreement shall be binding upon and shall
inure to the benefit of the parties and their respective successors and
permitted assigns.

         8.3 No Assignment. Without the prior written consent of the other
party, neither party may assign any of its rights or delegate any of its duties
under this Agreement except to an entity controlling, controlled by or under
common control with the assigning party (an "Affiliate"); provided, however,
that no assignment to an Affiliate shall relieve the assigning party of its
liabilities to the other party hereunder.

         8.4 Amendment; Waiver. No amendment or waiver of any provision of this
Agreement shall be effective except to the extent set forth in a writing signed
on behalf of the party against whom the enforcement of such amendment or waiver
is sought.

         8.5 Governing Law. This Agreement shall be governed in all respects by
the laws of the State of New York without giving effect to the conflicts of laws
principles thereof, and by the General Corporation Law of the State of Delaware
to the extent applicable to any corporate action related to the Company
hereunder.

         8.6 Expenses. The Company and the Purchaser shall each bear their own
expenses incurred on their behalf with respect to this Agreement and the
transactions contemplated hereby.

         8.7 Counterparts. This Agreement may be executed in any number of
counterparts, each of which shall be enforceable against the parties actually
executing such counterparts, and all of which together shall constitute one
instrument.

         8.8 Severability. In the event that any provision of this Agreement
becomes or is declared by a court of competent jurisdiction to be illegal,
unenforceable or void, this Agreement shall continue in full force and effect
without said provision; provided that no such severability shall be effective if
it materially changes the economic benefit of this Agreement to any party.

<PAGE>

         The foregoing COMMON STOCK PURCHASE AGREEMENT is hereby executed as of
the date first above written.

"COMPANY"                         UPROAR INC.
                                  a Delaware corporation

                                  By: /s/ Kenneth D. Cron
                                      -------------------------
                                       Kenneth D. Cron
                                       Chairman and CEO

"PURCHASER"                       TRANS COSMOS USA INC.
                                  a Washington corporation

                                  By: /s/ Shozo Okuda
                                      -------------------------
                                  Name: Shozo Okuda
                                  Title: Chairman

<PAGE>

                                                                       EXHIBIT B

                               Trans Cosmos/Uproar
                            Joint Venture Term Sheet

o        Formation. As soon as practicable but in no event later than 180 days
         after Trans Cosmos' investment of $25 million in Uproar, Uproar and
         Trans Cosmos would form a Japanese joint venture ("Uproar KK") to
         produce a Japanese-localized version of Uproar's www.uproar.com game
         site (the "KK Game Site").

o        Ownership. Uproar KK would be owned 50% each by Uproar and Trans
         Cosmos.

o        Capital Contributions. Uproar would contribute US$500,000 in capital to
         Uproar KK and Trans Cosmos would contribute US$4,500,000. (Based on $1
         - 100 yen conversion rate.)

o        Uproar Intellectual Property.

o        License. Uproar would grant Uproar KK an exclusive and perpetual
         license in Japan to use Uproar's trademarks, technology and content
         ("Intellectual Property") on the KK Game Site. Uproar would also
         license Uproar KK any Intellectual Property which Uproar develops in
         the future and which Uproar KK wishes to utilize on the KK Game Site.

o        Fee. For the first 2 years of the license term, Uproar KK would pay
         Uproar a license fee of $1 million per year (payable in equal quarterly
         installments). Thereafter, Uproar KK shall pay Uproar 15% of the
         revenue Uproar KK derives from the Intellectual Property.

o        Uproar will pay Uproar KK 15% of revenue Uproar derives from its
         distribution of content licensed by Uproar from Uproar KK.

o        Board of Directors. The Board of Directors of Uproar KK would consist
         of 5 members: 2 appointed by Uproar, 2 appointed by Trans Cosmos, and 1
         appointed by mutual agreement of the partners.

o        Management. Uproar KK would be managed day-to-day by a President who
         would be jointly appointed by the partners and who would be the fifth
         Board member.

o        Employee Options. Uproar KK would grant share options to its employees
         for up to 10% of its equity.

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