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Exhibit 10.1  

 
 

SPONSORSHIP MARKETING AGREEMENT    
  

        Sponsorship
Marketing Agreement ("Agreement"), dated as of April 1, 2002 ("Effective
Date"), between Ticketmaster L.L.C., a Delaware limited liability company, having its principal office at 3701 Wilshire Boulevard, Los Angeles, California 90010
("Ticketmaster"), and American Express Travel Related Services Company, Inc., a New York corporation located at 200 Vesey Street, New York, New
York 10285 ("Amex"). This Agreement shall be deemed to include all Exhibits and Schedules attached hereto. 

        WHEREAS,
the intention of Ticketmaster and Amex is to form a strategic alliance and to set forth herein their agreement and understanding with respect to their formation of such
strategic alliance; 

        WHEREAS,
the parties will enter into a relationship for a three year sponsorship agreement in the Territory (defined in Section I below), involving specific
agreed-upon promotional activities and strategies and to explore synergies and use efforts to stimulate Amex Card usage and increase the volume of Ticketmaster transactions; 

        WHEREAS,
Ticketmaster conducts advertising and promotion in a variety of media and may expand to other media in the future including media now known or hereafter developed; and 

        WHEREAS,
Ticketmaster has offered to Amex, and Amex has agreed to accept, an exclusive sponsorship opportunity ("Sponsorship
Opportunity," "Sponsorship") to be the only credit card company promoted and advertised by Ticketmaster in certain sponsorship
media referred to herein; 

        NOW,
THEREFORE, in consideration of the promises, mutual covenants and agreements contained herein and other good and valuable consideration, the receipt and sufficiency of which are
hereby mutually acknowledged, the parties hereto agree as follows: 

        For
ease of reference, this Agreement sets forth the following provisions: 

I. DEFINITIONS.  

"Amex Card" = a general purpose payment card bearing an American Express name, logo, trademark, service mark or copyright is called the "Amex Card" or
"American Express Card." The person whose name is embossed on the face of the Amex Card is the "Cardmember", and all amounts payable by Cardmembers for
purchases made with the Amex Card are called "Charges". 

"Business Day" = a day other than Saturday, Sunday, national holidays, or any other day on which banks in the City of New York are permitted or
required to be closed. 

"Call Center Agents" = telemarketing center service representatives or employees of Ticketmaster, whether live or recorded voice. 

"Card Service Agreement" = that certain agreement, entitled "Agreement for American Express Card Acceptance" dated as of April 1, 1999 by
and between Ticketmaster and Amex governing acceptance of the Amex Card by Ticketmaster, certain direct and indirect subsidiaries and affiliates of Ticketmaster and by Ticketmaster Outlets in the
Territory. 

"Competing Credit Card Company" = means any company that directly competes with Amex with respect to any general purpose payment card (including,
by way of example and not limitation, MasterCard, Visa, Discover/NOVOUS, Diners Club, Carte Blanche and JCB), and any financial institution to the extent it issues a general purpose payment card, but
only with respect to the issuance of any such general purpose payment card. 

1

 

"Confidential Information" = this Agreement and all information conveyed by either party to the other party relating to the disclosing party's
business, which is designated by the disclosing party in writing as proprietary and confidential, subject to the provisions of Section III.F of this Agreement. 

"Customer Lists" = the list(s) maintained by Ticketmaster of those consumers who have ordered Tickets to an event through the services provided
by Ticketmaster as agent for various venues and/or promoters or purchased merchandise through the Ticketmaster System at any time and from time to time, including prior to the date of this Agreement. 

"Force Majeure" = any reason which is beyond any party's control, such as boycotts, war, acts of God, labor troubles, strikes, restraints of
public authority, or any similar occurrence in which a party is unable to perform its obligations hereunder. 

"Internet" = In general, a collection of networks connected to each other using TCP/IP technology, and more particularly, for the purposes of this
Agreement, the world wide web portion of the collection of networks through which users can interact with web sites. 

"Materials" = the materials, which may include but not be limited to print matters (i.e. Tickets, Ticket envelopes, and Ticket mailing insets, if
any), Call Center Agents' scripts, text code for Internet web pages, and any other materials which Ticketmaster or Amex agrees in its discretion to cause to be prepared, distributed, published, posted
or disseminated from time to time, to consumers of Ticketmaster appearing on the Customer Lists, Cardmembers, or Prospects as provided for herein. 

"Phone Names" = means the names, and other personally identifiable information (other than Email addresses or credit card information), that
Ticketmaster collects from people purchasing Tickets over the phone and through the IVR system. 

"Promotion Copy" = all advertising copy for any and all of the Materials, including print materials, telemarketing script copy, radio scripts,
and text code for electronic and Internet marketing. 

"Prospects" = members of the general public to whom the Sponsorship may be advertised by Ticketmaster and who may consider purchasing Tickets or
merchandise through Ticketmaster through any distribution channel. 

"Sponsorship Media" = shall mean, collectively, and as such categories may be expanded from time to time pursuant to this Agreement, Internet
promotion, telephone sales promotion, and Print promotion, as such terms are defined and set forth more particularly in this Agreement. 

"Territory" = shall mean the United States of America (including the 50 United States and Washington, D.C., the U.S. Virgin Islands and Puerto
Rico). 

"Ticketing" = shall mean the sale of Tickets through the Ticketmaster System. 

"Ticketmaster" = shall mean, for the purpose of the performance of Ticketmaster's obligations under this Agreement, Ticketmaster L.L.C. and not
Ticketmaster Corporation or Ticketmaster Group or any other live event ticketing unit or affiliate owned by any of them including, without limitation, TicketWeb, Inc., TM VISTA, Inc. and
ReserveAmerica Holdings, Inc., unless such unit or affiliate is listed in Exhibit C, and not any entity engaged in live event ticketing that is acquired by any of them or Ticketmaster
L.L.C. during the Term unless Ticketmaster and Amex agree to amend Exhibit C to include such entity. 

"Ticketmaster Controlled Media" = shall mean print materials and advertisements directly produced and primarily controlled by Ticketmaster but
shall not include media or advertisements primarily controlled by third parties which receive advertising allowance from Ticketmaster. 

2

 

"Ticketmaster Outlets" = shall mean retail ticket selling agencies owned and controlled by third parties which have entered into agreements with
Ticketmaster to make Tickets available through the Ticketmaster System. 

"Ticketmaster System" = shall mean the hardware, software, related procedures and personnel, repair and maintenance services established and
maintained by Ticketmaster for the purpose of selling, auditing and controlling the sale of Tickets for events or merchandise. 

"Tickets" = means a printed evidence of the right occupy space at or to attend an event. 

Other
terms used herein shall have the meanings ascribed to them throughout this Agreement. 

II. THE PROMOTION  

	A.
	Term. The term of this Agreement shall commence on the Effective Date and remain in effect for a period of three (3) years
through April 12, 2005, unless terminated pursuant to the terms of this Agreement (the "Term").

	B.
	Consideration. In consideration of Ticketmaster fulfilling its material obligations under this Agreement, Amex will pay to Ticketmaster
(a) ** during each calendar year of the Term, payable on a quarterly basis in equal amounts of **, in advance, with the first payment due on execution hereof and future payments due on or
within five (5) Business Days after July 12 (being the payment for the third calendar quarter of the year), October 12 (being the payment for the fourth calendar quarter of the
year), January 12 (being the payment for the first calendar quarter of the year) and April 12 (being the payment for the second calendar quarter of the year), etc., of each year;  provided that
the payment made by Amex of ** on or about April 12, 2002 shall be applied to the payment due on execution
("Sponsorship Cash").

	C.
	Special Cardmember Services.

	1.
	Provided
that Ticketmaster has not received a written notice of default which has not been cured, Amex will provide Cardmember servicing support to Ticketmaster each month in the
amount of ** of Ticketmaster's previous month's Net Volume. The date Amex accepts a Charge is the Business Day Amex receives it at the office Amex has designated for the receipt of Charges from
Ticketmaster. If during the Term Ticketmaster acquires any entity engaged in live event ticketing, the parties will mutually determine whether the Charges submitted by that entity to Amex will be
included in the Net Volume and, if they agree that such Charges should be included, will amend Exhibit C accordingly. 

**
Ticketmaster has requested from the SEC confidential treatment of this information. A complete copy of this Exhibit has been sent to the SEC along with a request that this information be kept
confidential. 

	2.
	Payment
of Amex's Cardmember servicing support to Ticketmaster shall be made on the twentieth (20th) day of each month based on the prior calendar month's Net Volume;
provided, however, that if the twentieth (20th) day of the month is not a Business Day, then payment shall be made on the next Business Day. If Amex cannot calculate Ticketmaster's
actual Net Volume for the previous month in
order to make timely payment, such payment shall be made based on a reasonably determined estimate of such volume and the next monthly payment shall be adjusted to reflect the correct amount due based
on the actual Net Volume for such month.

	3.
	During
the Term of this Agreement and for one (1) year after its termination or expiration, Amex will maintain accurate records with respect to the calculation of the Net
Volume. Ticketmaster shall have the right, at its expense, to audit Amex's books and records for the 

3

 

sole
purpose of certifying the accuracy of records and payments made pursuant to this Section C. Such audits will be made not more than once per year, on not less than fifteen (15) days
prior written notice, during regular business hours, and by nationally recognized auditors. If the auditor's figures reflect Net Volume higher than those reported by Amex, Amex will pay the
difference, and if the auditor's figures vary more than five percent (5%) from the figures provided by Amex, Amex will also pay the reasonable cost of the audit. 

	4.
	Capitalized
terms used in this Section II.C. without definition have the meanings ascribed thereto in the Card Service Agreement. 

	D.
	Sponsorship. Amex will be the "official card" of Ticketmaster. Accordingly, other than indicating that it accepts other payment methods
(as more specifically addressed below), Ticketmaster will not promote any payment card of a Competing Credit Card Company. Ticketmaster will use all commercially reasonable efforts to ensure that
Ticketmaster Outlets do not promote any payment card of a Competing Credit Card Company to purchasers of Tickets at Ticketmaster Outlets. The foregoing promotional limitation shall not apply
(i) when a Competing Credit card Company sponsors or "presents" an event, tour or venue for which Ticketmaster sells Tickets; or (ii) when a Ticketmaster client or the sponsoring
Competing Credit Card Company requires that an event or events be made available exclusively to customers of the Competing Credit Card Company. When Ticketmaster, or a Ticketmaster Outlet that accepts
the Amex Card, lists each of the payment methods it accepts for the sale of goods or services using the Ticketmaster name, the Amex Card shall be identified as the "official card" of Ticketmaster and
shall be at least as prominently displayed as other payment methods. Nothing in this Agreement shall prevent Ticketmaster from accepting any other form of payment, including cards of Competing Credit
Card Companies, for the purchase of Tickets. Notwithstanding the foregoing, Ticketmaster agrees that the Amex Card will not be described or shown as the "official card" of Ticketmaster on any
secondary ticket exchange owned, controlled or operated by Ticketmaster.

	E.
	Marketing. Ticketmaster shall market the Sponsorship Opportunity in the manner hereinafter described.

	1.
	Gold Card Events (GCE)

	a.
	Consistent
with manner in which Ticketmaster has supported Amex's Gold Card Events Program during the ninety (90) days prior to the Effective Date, Ticketmaster shall support
Amex's Gold Card Events program ("GCE Program") in the below manner. GCE Programs provide eligible Cardmembers access to prime ticket allotments, pre-sales and other promotions. Subject to
implementation dates set forth elsewhere herein, for both GCE phone sales and online sales, Ticketmaster shall insure that only Cardmembers qualify for the GCE Program and will be permitted to
purchase Tickets to any GCE Program promotion (i.e. standard GCE Program allotments and GCE Program pre-sales) and will use commercially reasonable efforts to only allow holders of
GCE-eligible Cards to purchase Tickets to any GCE Program promotion. Notwithstanding the foregoing, Amex acknowledges that the Ticketmaster interactive voice response system (the "IVR")
cannot distinguish between GCE-eligible Cards and other Amex Cards and, therefore, with respect to the IVR, Ticketmaster will use commercially reasonable efforts to only allow holders of
an Amex Card to purchase Tickets to any GCE Program promotion, where applicable. Amex shall be solely responsible for securing GCE Program Ticket allotments and the consent of venues and/or promoters
to participate in the GCE Program. Such consent shall be in a form and manner reasonably acceptable to Ticketmaster.

	i.
	Ticketmaster
shall provide dedicated phone lines in markets as needed to fulfill the GCE Program; 

4

 

	ii.
	Ticketmaster
shall provide call center staff to handle anticipated call volume for both GCE general allotments and for GCE pre-sales;

	iii.
	Ticketmaster
shall provide training for those Ticketmaster call center staff for the GCE Program;

	iv.
	Ticketmaster
shall provide proper scripting, on-screen prompts, messaging, and other materials to allow the Ticketmaster call center staff
to efficiently process GCE Program orders;

	v.
	Ticketmaster
shall make available to Ticketmaster staff handling the GCE Program the details of specific GCE Program events within mutually agreed upon
timeframes following written notification of such specific details of such GCE Program events from Amex; and

	vi.
	Ticketmaster
will facilitate redemption by Cardmembers of Amex MR points to purchase Tickets through the GCE Program. 

	b.
	Ticketmaster
shall comply with the following:

	i.
	Reporting: Commencing July 12, 2002, Ticketmaster shall deliver reports to Amex on a weekly basis
containing information on the number of overall Ticketmaster ticket sales for the GCE Program events; the number of specific sales made by purchasers using the Card for such GCE Program events; and
the charge volume of all such Card sales (broken out by phone, internet and outlet channels). Commencing no later than fourteen (14) weeks after the Effective Date, Ticketmaster shall deliver
weekly reports to Amex for Ticketmaster ticket sales and charge volume on all GCE Program events by event and by market, flagged by Amex or its agent by sale class or sale type. As a condition for
receiving such GCE Program reports, Amex shall obtain prior consent from the Ticketmaster client holding such GCE Program events, in a form and substance reasonably acceptable to Ticketmaster. The
reports shall be delivered by Ticketmaster to Amex in a mutually agreeable format;

	ii.
	VR Messaging on GCE phone lines: Commencing two (2) weeks after the Effective Date, and in
addition to the obligations described on the Media Plan (defined below), Ticketmaster shall add to the voice response system for those phone lines dedicated to the GCE Program a mutually agreeable
promotional script for the GCE website, GCE email information or any other GCE-specific promotional messaging, subject to compliance with Ticketmaster's standard operating parameters for
telephone prompts and messages;

	iii.
	VR Messaging on General Ticketmaster Phone Lines: In accordance with the Media Plan set forth on
Exhibit A (the "Media Plan"), Ticketmaster will add to the voice response system for its general phone lines a mutually agreeable (in length and content) introductory script and, during the
"music-on-hold" portion, a mutually agreeable (in length and content) promotional script for the GCE Program;

	iv.
	Impact of Sold Out GCE Tickets: In the event that GCE Program tickets are no longer available for a
particular event, Ticketmaster will allow GCE Program customers on the dedicated GCE Program phone lines to stay on the line to attempt to purchase general ticket inventory for same event if Amex
notifies Ticketmaster of its request to facilitate such procedure. Ticketmaster recommends against this due to potential for abuse by non-GCE Cardmembers resulting in increased cost to
Amex and harm to the exclusive nature of GCE Program dedicated phone line. 

5

 

	v.
	Collection of Cardmember Emails: Commencing ninety (90) days after the Effective Date, during the
ticket purchase process on those phone lines dedicated to the GCE Program, Ticketmaster will request email addresses and consent to transfer credit card information from Ticketmaster to Amex from
Cardmembers who complete ticket purchases. Ticketmaster will forward all such collected email addresses and card information to Amex in a mutually agreeable format and in accordance with a mutually
agreeable schedule which will be no less frequently than monthly. All scripting related to the collection of such emails and such consents shall be subject to mutual agreement between the parties and
shall be in accordance with Ticketmaster's then current privacy policies and practices;

	vi.
	Call Center Visits: In accordance with a mutually agreeable, pre-determined, schedule (which
shall, in any event, be no more frequently than quarterly), Amex shall be permitted to visit Ticketmaster call centers featuring Ticketmaster management staff working on the GCE Program;

	vii.
	Call Monitoring: In accordance with past practice and procedure, Ticketmaster and Amex will conduct
monthly, joint, remote monitoring sessions of live calls on those phone lines dedicated to the GCE Program. Ticketmaster personnel will attend every Amex remote monitoring session. The schedule for
such remote monitoring sessions will be mutually agreed between the parties;

	viii.
	Transaction Reports: Upon forty (45) days prior written notice, and no more than twice per year
during the term, Amex may request a detailed "GCE Program transaction" report, provided that Amex delivers, together with such notice, a list of the specific GCE Program events names, dates and places
to be covered in such report. Ticketmaster shall then provide a report detailing, by purchaser, the transaction data, including credit card number, for all Cardmember purchasers for such identified
GCE Program events. All such transaction data shall be provided to Amex in accordance with Ticketmaster's then current privacy policy.

	ix.
	Phone Line Charges: Ticketmaster will provide all phone lines dedicated to the GCE Program at no
additional cost to Amex, except that Amex will reimburse Ticketmaster for per minute charges of the ACD line usage on any 800 number phone lines; and

	x.
	National Phone Number: Notwithstanding Section II.E.1.b.ix above, at Amex's cost, and subject to
Amex's approval, TM will implement one national phone number dedicated to the GCE Program. 

	c.
	Establishment
of Metrics:

	i.
	Hold Time Benchmark: Commencing on April 12, 2002, at a minimum, Ticketmaster agrees that the
average wait time (any call in queue for sales agent support) over the course of each quarter for telephone calls answered by an agent for the GCE Program dedicated phone lines ("Measurement Calls")
shall not exceed one hundred and thirty-five (135) seconds ("Hold Time Benchmark"). Amex and Ticketmaster agree that the Hold Time Benchmark described in this sentence shall apply
to aggregated quarterly telephone calls received. If for any reason Ticketmaster does not achieve the stated target, Ticketmaster will thereafter use all commercially reasonable efforts to answer such
telephone calls within the target average time period as quickly as possible.

	ii.
	Penalties: In the event that Ticketmaster fails to meet the Hold Time Benchmark set forth above for any
quarter during the term, then Amex may reduce its next 

6

 

quarterly
payment to Ticketmaster by ** per each six second increment that the actual average hold time of all Measurement Calls for the previous quarter exceeded the Hold Time Benchmark described
above. 

	iii.
	Reports: Commencing on the Effective Date, on a monthly basis during the term, Ticketmaster shall
provide Amex with reports for the GCE Program dedicated phone lines detailing the number of calls handled by Ticketmaster call centers, average talk time, abandon rate, call order conversion and
average wait time. In addition, commencing on July 8, 2002, Ticketmaster will incorporate into such report the average number of tickets sold per order.

	iv.
	Annual Satisfaction Survey: Amex will be entitled to conduct, at its own expense, an annual customer
satisfaction survey. Ticketmaster agrees to meet with Amex to discuss the results of such survey and to work in good faith to address any issues, which arise from such survey and review. 

	d.
	On-line
Ticketing:

	i.
	Internet Sales: No later than October 1, 2002, Ticketmaster shall implement online ticketing for
all GCE Program events, including all general ticket sales and all pre-sales ("Online Ticketing Launch"), such implementation to include limiting the ability to purchase GCE Program
allocated tickets to Cardmembers only and Ticketmaster will use commercially reasonable efforts to so limit the access of such GCE Program allocated tickets to GCE eligible Cards only. Ticketmaster
will facilitate redemption by Cardmembers of Amex MR points to purchase Tickets through the GCE Program.

	ii.
	Penalties: In the event the Online Ticketing Launch is delayed beyond October 15, 2002, then, for
each calendar quarter thereafter that the Online Ticketing Launch Date is delayed, Amex may reduce its payments to Ticketmaster by **. By way of example, in the event the Online Ticketing Launch does
not occur until October 16, 2002 or later, then Amex may reduce its payment to Ticketmaster for the first quarter of 2003 by **; in the event the Online Ticketing Launch does not occur until
January 16, 2003 or later, then Amex may reduce its payment to Ticketmaster for the second quarter of 2003 by **; and so forth. 

**
Ticketmaster has requested from the SEC confidential treatment of this information. A complete copy of this Exhibit has been sent to the SEC along with a request that this information be kept
confidential. 

	iii.
	Deep Links to ticketmaster.com: No later than October 1, 2002, Ticketmaster shall provide to
Amex a ticketing feed which will permit Amex to place links on the GCE Program web site, hosted by Amex, that will link directly to the ticket purchase pages on ticketmaster.com for the GCE Program
events ("GCE Pages"). The GCE Pages will be hosted by Ticketmaster and will feature the Amex trademarks and/or logos as determined by the parties (and similar to the NHL "painted pages" on
ticketmaster.com), and will only allow the purchase of tickets using a Card for GCE Program events and will allow the purchase of tickets using any method of payment for non-GCE Program
events. Ticketmaster shall test all such Ticketmaster links and GCE Pages prior to launching them to the general public. Ticketmaster shall provide links to such GCE Pages in Amex email newsletters
sent by Ticketmaster in accordance with the Media Plan. 

7

 

	iv.
	Upsells: Ticketmaster shall provide upsell opportunities on the ticketmaster.com web site for the Gold
Card in accordance with the Media Plan. 

	e.
	Distressed
Inventory: Ticketmaster shall work in good faith to provide Amex with the following opportunities with regard to distressed ticket inventory:

	i.
	Ticketmaster Clients: Ticketmaster will use commercially reasonable efforts to cause Ticketmaster clients
to provide Amex with promotional opportunities to provide distressed inventory to Cardmembers. Such promotional opportunities may take the form of discounted pricing marketed through Amex,
Ticketmaster and the applicable Ticketmaster client; and

	ii.
	Amex/Gold Card Members: Ticketmaster will work with Amex and will use commercially reasonable efforts to
cause Ticketmaster clients to offer unique benefits only to Amex Cardmembers and/or only to Amex Gold Card members consisting of promotions such as a "purchase one Ticketmaster ticket and receive one
ticket for free" promotion. The parties may decide to pilot/test such promotion in a specific market first, prior to any national roll-out. 

	2.
	Membership Rewards (MR)

	a.
	Exclusivity on Member Rewards: Amex shall be the only rewards redemption program ("Amex MR") related to a payment card product (debit,
credit or charge card) accepted as a payment option at any Ticketmaster point of sale, either online or offline. For clarification, an airline reward program linked to a credit card is a rewards
redemption program "related" to a payment card product. Amex MR will be the first redemption or loyalty partner listed among all redemption or loyalty programs listed for payment on ticketmaster.com
except for those set forth in the sentence below. Notwithstanding
anything in this Section II.E.2.a., such exclusivity shall not apply to (i) any redemption or loyalty program developed by Ticketmaster (provided that Ticketmaster does not relate any
such redemption or loyalty program with a payment card product); (ii) any redemption or loyalty program operated by Ticketmaster on behalf of any Ticketmaster client which allowed members of
that redemption or loyalty program to redeem their awards for that Ticketmaster client's tickets only; or (iii) any redemption or loyalty program operated by a Ticketmaster client which allowed
members of that redemption or loyalty program to redeem their awards for that Ticketmaster client's tickets only.

	b.
	Implementation Schedule on Ticketmaster Phone System: No later than June 7, 2002, for calls answered by Ticketmaster call center
staff, and no later than August 15, 2002, for calls answered using Ticketmaster's IVR system, from callers identifying themselves as Cardmembers, Ticketmaster shall make available to
Cardmembers, as a regular method of payment for at least ** of all events, the ability to purchase tickets through redemption of Amex MR points on the phone ("MR Phone Access"). 

**
Ticketmaster has requested from the SEC confidential treatment of this information. A complete copy of this Exhibit has been sent to the SEC along with a request that this information be kept
confidential. 

8

 

	i.
	Penalties: In the event MR Phone Access using Ticketmaster's call center staff does not occur until after
June 7, 2002, and/or that MR Phone Access using Ticketmaster's IVR system does not occur until after August 15, 2002, then Amex may reduce its next quarterly payment to Ticketmaster by
**. In addition, for each ninety (90) day period after the first ninety (90) day period after June 7, 2002 or August 15, 2002, as the case may be, that MR Phone Access is
delayed, Amex may reduce its next quarterly payment to Ticketmaster by **. By way of example, in the event MR Phone Access does not occur until after June 7, 2002 but prior to
September 5, 2002, then Amex may reduce its next quarterly payment to Ticketmaster by **; in the event MR Phone Access does not occur until September 5, 2002 but prior to
December 4, 2002, then Amex may reduce its next quarterly payment to Ticketmaster by an another **; and so forth. 

	c.
	Implementation Schedule on ticketmaster.com: No later than August 1, 2002, Ticketmaster shall make available to Amex Cardmembers,
as a regular method of payment online for ** of all events, the ability to purchase tickets through redemption of Amex MR points ("MR Online Access").

	i.
	Penalties: In the event the MR Online Access does not occur until after August 1, 2002 but prior
to November 1, 2002, then Amex may reduce its next quarterly payment to Ticketmaster by **. In
addition, for each ninety (90) day period after November 1, 2002 that MR Online Access is delayed, Amex may reduce its payments to Ticketmaster by **. By way of example, in the event the
MR Online Access does not occur until after November 1, 2002 but prior to February 1, 2003, Amex may reduce its payments to Ticketmaster by **; in the event the MR Online Access does not
occur until February 1, 2003 but prior to April 30, 2003, Amex may reduce its payments to Ticketmaster by an another **; and so forth. 

**
Ticketmaster has requested from the SEC confidential treatment of this information. A complete copy of this Exhibit has been sent to the SEC along with a request that this information be kept
confidential. 

	d.
	Implementation Details: Ticketmaster and Amex shall use commercially reasonable efforts and work in good faith to implement MR Phone
Access and MR Online Access (collectively, the "MR Program") within the time frame set forth above and in accordance with the following details:

	i.
	Operations
implementation:

	1.
	Coordination
of phone lines at Ticketmaster;

	2.
	Training
of Ticketmaster representatives to ensure appropriate communication, transaction and quality standards are met;

	3.
	Monitoring
sales to ensure proper inventory and accurate communication of availability;

	4.
	Managing
ticket manifests to manage specific ticket access to Amex MR enrollees (if applicable);

	5.
	Test
calling;

	6.
	Tracking
and analysis;

	7.
	Managing
and communicating customer service issues; and 

9

 

	8.
	On
a nightly basis during the Term, accurate data capture identifying Amex MR enrollees purchasing Tickets through redemption of Amex MR points and nightly batching and sending an
information file related to these purchases to Amex in a mutually approved format, such information to include personally identifiable data about Amex MR purchasers, subject to Ticketmaster's then
current privacy policy. The data each night will be four (4) days old due to processing lags. Ticketmaster will use best commercially reasonable efforts to compress the time between data
capture and data transfer.

	9.
	Amex
shall be solely responsible for all costs (including the value of the Ticket price and all related handling and other charges) associated with chargebacks related to Amex MR
purchasers, including, but not limited to issues such as insufficient Amex MR points and purchasers who improperly identify themselves as Amex MR members.

	10.
	Ticketmaster
will facilitate redemption by Cardmembers of Amex MR points to purchase Tickets through the GCE program.

	11.
	Ticketmaster
and Amex agree to reasonably cooperate in an attempt to identify how to achieve a reduction in the number of Cardmembers not enrolled in Amex MR who purchase Tickets
through the MR Program; provided, however, that nothing in this sentence will oblige either party to incur any cost or expense. 

10

  

	3.
	Acquisition

	a.
	Customer List. Ticketmaster shall make available for limited use a list of its Phone Names (both Amex and non-Amex
customers) to Amex in accordance with Ticketmaster's then current privacy policy and the Media Plan. Such list to include personally identifiable information and shall be segmented by:

	1.
	Top
designated metropolitan areas;

	2.
	Customers
by number of tickets purchased;

	3.
	Customers
who purchased Broadway tickets (and quantity);

	4.
	Customers
who purchased Fine Arts tickets (and quantity);

	5.
	Customers
who purchased Concert tickets (and quantity); and

	6.
	Customers
who purchased Sports tickets (and quantity). 

	b.
	Interactive Channel (Ticketmaster Internet sales). In accordance with the Media Plan, Ticketmaster shall place links on
ticketmaster.com, in Ticketmaster confirmation emails (emails sent to ticket purchasers confirming their Internet ticket purchase) and in other locations, linking to the page on an Amex web site,
located atwww.americanexpress.com, where users may apply for an Amex Card.

	c.
	Ticketmaster Outlets. Ticketmaster will provide the following placements at Ticketmaster Outlets:

	i.
	Ticketmaster
will use commercially reasonable efforts to place Amex provided plexi-glass holders, containing applications for Amex Cards and featuring
the Amex trademark or logo, on the counter at Ticketmaster Outlets that accept the Amex Card; and

	ii.
	Ticketmaster
will place an Amex trademark or logo on the Ticketmaster policy sign and Ticketmaster will use commercially reasonable efforts to cause
such policy sign to be placed on the ticket counter at each Ticketmaster Outlets that accept the Amex Card.

	iii.
	Ticketmaster
will check for such policy signs at Ticketmaster Outlets during Ticketmaster's regular Ticketmaster Outlet audit process. Ticketmaster
will cause Ticketmaster Outlets to post such policy signs in accordance with this Section E.3.c., upon notice from Amex or a third party, or if non-compliance is discovered as a
result of Ticketmaster's regular Ticketmaster Outlet audit process. 

	4.
	Communication (Official Card)

	a.
	Ticketmaster
shall place Amex developed targeted rich media on ticketmaster.com in accordance with the Media Plan.

	b.
	Ticketmaster
will feature a minimum of 417,900,000 impressions for Amex across all Ticketmaster distribution channels as set forth in the Media Plan. All placement of such impressions
on the ticketmaster.com home page will be mutually agreed upon and may not be animated. 

11

 

	c.
	Amex
shall have the ability to place and/or update (no more frequently than weekly) the below messaging:

	i.
	Phone
prompts, as described below, are subject to and in accordance with the Media Plan:

	1.
	Telephone Interaction. The "telephone sales promotion" part of "Sponsorship Media" shall be as follows. Provided Ticketmaster is given
reasonable notice, Amex and Ticketmaster will mutually determine the specific script and any changes thereto to the extent Amex is referenced, subject to the reasonableness of the script (e.g.,
concerning time limitations, legal objections, remarks disparaging third parties, etc.). During the Term, the aforesaid script rights shall apply to all Ticket and merchandise which Ticketmaster
itself sells by phone.

	a.
	Consumer Calls. Scripts which state or incorporate the concept that "Ticketmaster proudly welcomes the American
Express Card," shall be used by Ticketmaster, as follows:

	(i)
	Initial message to feature Amex in script: 

        The
initial message featured in the Amex script shall be "Thank you for calling Ticketmaster, where we proudly accept the American Express Card and Membership
Rewards points" Any changes to the above-referenced language shall be mutually agreed to by the parties. Communication of certain Cardmember benefits under this Agreement, as
agreed to by both parties, shall also be communicated during the welcome message. 

        The
words "Thank you for calling Ticketmaster, where we proudly accept the American Express Card and MembershipRewards points" shall be
incorporated into any general or main information lines, where practicable and communication of certain Cardmember benefits, as agreed to by both parties, shall also be communicated during the welcome
message on the general or main information lines where practicable (however, these requirements will not apply to any information lines which are co-sponsored, such as is the case with
radio stations and certain dedicated telephone lines, all of which Ticketmaster shall disclose to Amex within thirty (30) days after the end of each calendar quarter). Any changes to the
above-referenced language shall be mutually agreed to by the parties. 

	(ii)
	"Music-on-hold" environment (at front end when callers are in queue only). 

        Ticketmaster
agrees that Amex will be the exclusive credit card company which may advertise, provided that Ticketmaster may mention other credit cards in describing methods of payment
and for ads run by local radio stations and for events sponsored by Competing Credit Card Companies during "music-on-hold." In addition to any other approval rights that
Ticketmaster may exercise under this Agreement, Ticketmaster shall have reasonable approval over the length of any advertising during "music-on-hold". 

	b.
	In method of payment script. When orders are taken by phone, Ticketmaster shall include the following words:  "Our card of choice is American Express.

12

 

 Would you like to use your American Express card today?" Any changes to the above-referenced language shall be mutually agreed to by the parties. 

	c.
	If Amex is the chosen payment option. the Call Center Agent may say, "Thank you for using the American Express
Card", or words to that effect.

	d.
	Relating to certain events. In the event a Competing Credit Card Company sponsors or presents an event or venue, Ticketmaster may
accurately identify the name of the event or venue or otherwise as the venue or Ticketmaster's client requires to the extent it relates to the presentation of the event (which presentation may include
the name of the Competing Credit Card Company sponsor, if required) and, if such Competing Credit Card Company so requires, Ticketmaster may make Tickets available exclusively to holders of such
competing card and such Competing Credit Card Company may exclude Amex as an acceptance method of payment. It is the intent of the parties hereto that this subsection be used only exceptionally and
only for event(s) described in the first/second sentence of this subsection. 

	ii.
	Online:

	1.
	Amex
will be the "Official Card" of Ticketmaster.com;

	2.
	In
accordance with the Media Plan, Ticketmaster shall develop and host a one to three page Amex mini-web site ("Amex Sitelet") accessible by a link from ticketmaster.com.
The Amex Sitelet shall be designed by Ticketmaster (creative supplied by Amex and subject to Ticketmaster's reasonable approval). The Amex Sitelet shall feature information on Amex related promotions
with Ticketmaster. The launch of the Amex Sitelet shall be in accordance with a mutually agreeable schedule.

	3.
	In
accordance with the Media Plan, Ticketmaster shall feature GCE Program events, Amex MR, and Amex Card acquisition banners on ticketmaster.com;

	4.
	In
accordance with the Media Plan, Ticketmaster will allow Amex to utilize internet prompts (standard ticketmaster.com ad units) to promote GCE Program events, Amex MR, acquisition or
other Cardmember messages and/or benefits in accordance with Ticketmaster's standard advertising policies;

	5.
	In
accordance with the Media Plan, Ticketmaster shall include a banner for "Amex (Ticketmaster Card of choice): Apply Now" with a direct link to the Amex web site; and

	6.
	Ticketmaster
and Amex shall mutually determine creative and type of ad unit (other than a "pop-up" ad unit) to be presented to ticket purchasers after a purchase
transaction is completed, where such purchaser did not use the Amex card, soliciting Amex card applications, in accordance with the Media Plan. 

	iii.
	Media

	1.
	General

	a.
	Ticketmaster
will include the MR logo and copy regarding the "ability to use points to buy tickets" on Ticketmaster media placements in accordance with the Media Plan, subject to Amex
prior approval; 

13

 

	b.
	Amex
will have the right to use the Ticketmaster logo, name and phone number, subject to Ticketmaster's reasonable prior approval, in conjunction with the MR logo and tag line on any
and all Amex MR marketing communication vehicles;

	c.
	Ticketmaster
will insert specialized, targeted inserts/buckslips in up to twenty (20), event specific, ticket envelope mailings per year at Amex's written request. Amex will be
responsible for producing the inserts, at Amex's sole cost, subject to Ticketmaster's prior reasonable approval; and

	d.
	In
accordance with the Media Plan, Ticketmaster will include a Gold Card upgrade message on its ticket envelope. 

	2.
	The
print promotion, as described below, are subject to and in accordance with the Media Plan:

	a.
	Wherever
the Ticketmaster phone number appears in Ticketmaster Controlled Media, the Amex logo and Amex-provided tag line will appear next to it (provided any space
limitation allows use of the tag line), and the words "Ticketmaster Proudly Welcomes The American Express Card" or other words or logos acceptable to
both parties shall be included in the manner set forth in the immediately following subsection in all of the following Ticketmaster Controlled Media:

	(i)
	Ticket
envelope panels and flaps;

	(ii)
	mailing
inserts;

	(iii)
	Event
Guides; and

	(iv)
	any
other print materials mutually agreed to. 

Ticketmaster
shall use its reasonable efforts to cause third parties to promote the Amex Card on the print Materials in all non-Ticketmaster Controlled Media,. 

	b.
	Size and Specifications. The size and specifications of the Amex logo will conform to those provided in Exhibit B attached hereto
and made a part hereof, which contains a sample from which Ticketmaster will not materially deviate, without Amex's prior written approval.

	c.
	Ticket Envelope Panels.

	(i)
	On
the Ticketmaster panel of the Ticket envelope, for only those Ticket envelopes included in the Media Plan, a distinguishable/recognizable Amex logo
will appear in similar size and placement consistent with Ticketmaster's past custom and practices. A sample from which Ticketmaster will not materially deviate is incorporated as B to this Agreement.
Ticketmaster will use diligent efforts to phase in the Amex logo on ticket envelopes as soon as it is commercially reasonable, but in any event the Amex logo will be phased entirely in within
approximately ninety (90) days from the date hereof.

	(ii)
	For
5,000,000 Ticket envelopes per calendar year during the Term (as described in the Media Plan and not in addition to the obligations in the Media
Plan), Amex will be entitled to have an entire panel for its own use. Amex will provide camera-ready art by applicable deadline 

14

 

which
art may be changed up to four (4) times per calendar year and shall be subject to review and approval by Ticketmaster with respect to the collateral message, which approval may not be
unreasonably withheld. 

	d.
	Mailing Inserts. Amex may provide Ticketmaster with one (1) two (2)-sided insert of Amex's choice which insert may be changed up
to eight (8) times per calendar year and shall be subject to review and approval by Ticketmaster, which Ticketmaster will include in 1,500,000 mailings per calendar year, including highly
targeted inserts for 20 venue-level programs per year (as described in the Media Plan and not in addition to the obligations in the Media Plan) during the Term.

	(i)
	Amex
will print and provide the inserts, at its sole cost and expense, in accordance with Ticketmaster's distribution procedures, size and an weight
requirements.

	(ii)
	Ticketmaster
may include inserts for other third parties (other than Competing Credit Card Companies except client-related sponsorships as described in
Section II.E.4.c.i.1.d. hereof) or for Ticketmaster's own use in any mailings.

	(iii)
	Amex
may use the inserts to communicate Cardmember benefits that do not compete with Ticketmaster's business and that comply with Ticketmaster's then
effective advertising guidelines. Amex cannot use print Materials to advertise any event or venue for which Tickets are sold but for which Ticketmaster does not sell any of the Tickets.

	(iv)
	Ticketmaster
agrees to work with Amex to identify other opportunities to promote the Sponsorship through Ticketmaster's mailings. 

	e.
	Ticket Alert Guides.

	(i)
	As
described in the Media Plan, and not in addition to the obligations in the Media Plan, Amex will be featured on the front cover of the Ticket Alert
Guide. 

	f.
	Proof of Performance. Within thirty (30) days after the end of calendar quarter during Term, Ticketmaster shall provide to Amex
sample copies of the print Materials placed in accordance with the Media Plan. In addition, upon the giving of reasonable notice to Ticketmaster, a designated representative of Amex shall have the
right to review, at reasonable intervals no more frequent that quarterly, and in such a manner that does not interfere with Ticketmaster's normal business operations, Ticketmaster's execution of the
telephone interaction procedures set forth hereinabove. It is understood and agreed that the nature and extent of any such review shall be subject to Ticketmaster's confidentiality and privacy
concerns regarding its clients and customers. 

	3.
	Database:

	a.
	In
accordance with the Media Plan, Ticketmaster will pull a list of purchasers of non-sporting/entertainment tickets and send direct mail or solo email messages to them to
build upon existing Amex sponsorships. All solo email correspondence, sent in accordance with this Section, must contain or feature an offer to the recipient that is (a) reasonably targeted in 

15

 

scope
with regard to the potential recipients; (b) relevant to the recipients as the parties may agree; and (c) feature the Ticketmaster name and/or logo within the body of the email to
identify the source of the email message. In the event, Amex is unable to meet the distribution date for the email delivery as determined between the parties, the parties shall mutually agree in
writing to a new date. For both solo email and direct mail campaigns under this Section, all copy and/or artwork shall be subject to Ticketmaster's reasonable approval. 

	4.
	Email:

	a.
	In
accordance with the Media Plan, Ticketmaster will send an email, describing benefits available to Amex card members, to all previous US Open buyers in Ticketmaster's database
regarding the 2002 US Open Pre-sale opportunity, June 1-7, 2002 (subject to Ticketmaster's then current privacy policy). The content of such emails shall be provided by
Amex subject to Ticketmaster's reasonable approval.

	b.
	In
accordance with the Media Plan, Ticketmaster will communicate distressed inventory available for purchase as part of a GCE Program through emails and other marketing communications.
The parties agree that Ticketmaster will not be responsible for providing any distressed inventory to Amex under this Agreement. 

	5.
	Cardmember Benefits

	a.
	Ticketmaster
and Amex shall develop mutually agreeable programs commencing promptly following the Effective Date to notify Cardmembers of the benefits of using an Amex Card with
Ticketmaster, such as GCE Program or Pre-sale opportunities, and will begin to execute such programs promptly after such programs are agreed upon. Each program shall be evaluated on a case
by case basis. Ticketmaster shall provide up to ** of value/resources per year toward such programs. For illustration purposes, the parties could agree to a ticket give-away program, the
program value of which, including implementation costs and value of tickets, would be up to the ** threshold. 

**
Ticketmaster has requested from the SEC confidential treatment of this information. A complete copy of this Exhibit has been sent to the SEC along with a request that this information be kept
confidential. 

	b.
	Ticketmaster
will provide Amex with a report stating the aggregate number of users who click on each Amex ad unit that contains those specific individual Cardmember benefits offered on
ticketmaster.com identified by Amex and the aggregate number of tickets sold to Amex Cardmembers for those individual benefits promptly after the end of each such benefit program. On a
semi-annual basis, Ticketmaster will also provide to Amex personally identifiable and credit card data with regard to each Cardmember who purchases tickets for events identified by Amex
which are the subject of ads containing Cardmember benefits offered on ticketmaster.com, segmented by Cardmember program benefit. Ticketmaster agrees to adjust its online privacy policy if necessary
to accommodate this reporting. 

	6.
	Card Acceptance

	a.
	Subject
to Section II.D., Ticketmaster shall accept the Amex Card pursuant to the terms of the Card Acceptance Agreement between Amex and Ticketmaster for payment on all 

16

 

events
on its phone and online channels and through all those Ticketmaster Outlets which accept the Amex Card. 

	b.
	During
the Term, and subject to Section II.D., Ticketmaster agrees to designate the Amex Card as the default method within the pull down menu on all Ticket purchase pages of
ticketmaster.com such that the Amex Card is the pre-selected method of payment. In the event Ticketmaster includes other payment card logos within the payments method selection area of the
Ticket purchase pages of the ticketmaster.com site, Ticketmaster will also include an approved Amex logo within this area as part of the default card designation under this Section, in a size
determined by Ticketmaster which is not smaller than the other payment card logos.

	c.
	No
later than October 1, 2002, Ticketmaster will respect and facilitate all arrangements organized by Amex for particular events to be sold online and/or on the phones
exclusively to Amex Cardmembers, subject to the consent of the applicable artist, promoter and venue. 

	7.
	Amex Share of Credit and Charge Card Purchases

	a.
	The
parties agree that Amex's share of all credit and charge cards used to make purchases of Tickets over the phone, online and at Ticketmaster Outlets (Amex's Share of Credit and
Charge Card Purchases") during the calendar year 2001 was ** (the "Amex Baseline"). The formula for achieving the Amex Baseline is set forth on Exhibit D, which is attached hereto. Ticketmaster
will use commercially reasonable efforts to obtain an increase of at least ** over the Amex Baseline each year of the Term of the Agreement, so that at the end of the Term, Amex's Share of Credit and
Charge Card Purchases will represent a share of at least **.

	b.
	Every
ninety (90) days during the Term, Ticketmaster shall provide to Amex a detailed written report of Amex's Share of Credit and Charge Card Purchases and shall include
specific data by Ticket sale distribution channel type (e.g. phone, Ticketmaster Outlet, online). The parties will meet at least once each year of the Term to evaluate ways to increase Amex's Share of
Credit and Charge Card Purchases.

	c.
	In
the event Amex's Share of Credit and Charge Card Purchases does not rise at least two (2) full percentage points above the Amex Baseline to **, as measured over the twelve
(12) month period ending on March 31, 2004, Amex may terminate this Agreement upon no less than three (3) months prior written notice to Ticketmaster. 

**
Ticketmaster has requested from the SEC confidential treatment of this information. A complete copy of this Exhibit has been sent to the SEC along with a request that this information be kept
confidential. 

	8.
	Staffing/Customer Service

	a.
	Ticketmaster
will provide a dedicated account executive to manage the Ticketmaster/Amex relationship who will interface with the Ticketmaster operations group fulfilling the
Ticketmaster/Amex relationship.

	b.
	Amex
will have the opportunity to monitor customer service training dedicated to the GCE Program, participate in mutually agreed to reviews of GCE Program customer service performance,
and suggest changes to improve handling of GCE Program disputes and increase Cardmember satisfaction levels. 

	9.
	Media Plan Penalties

17

 

	a.
	Provided
that Amex delivers relevant media creative and advertising materials in accordance with the schedule set forth on Exhibit E, then, in the event that Ticketmaster fails
to deliver any portion of any separately identified element of the Media Plan during any time period called for by the Media Plan (and in the absence of a separately identified time period, such time
period will be one year), Ticketmaster will owe to Amex a penalty for such non-performance. The penalty will be provided to
Amex by Ticketmaster allowing Amex to reduce its next regular quarterly payment to Ticketmaster by the amount of the penalty, or, with regard to the last quarter of the term, by Ticketmaster refunding
to Amex the amount of the penalty. The penalty will equal the value attributable to the applicable element, in the Media Plan, multiplied by **, multiplied by the fraction of the deliverable set forth
in the specific element of the Media Plan which Ticketmaster failed to timely deliver. In no event during a year will Ticketmaster pay a penalty more than once for failing to deliver an element if it
fails to deliver that element more than once during that year. 

**
Ticketmaster has requested from the SEC confidential treatment of this information. A complete copy of this Exhibit has been sent to the SEC along with a request that this information be kept
confidential. 

	10.
	Jones Beach/PNC Events

	a.
	Notwithstanding
anything herein to the contrary, Ticketmaster shall develop an email notification program, targeting those ticket purchasers in the Tri-State area (New
York, New Jersey and Connecticut), who have not opted out from receiving such communications, promoting a pre-sale for the PNC Bank/Jones Beach,
May 1-3/May 8-10, 2002 events (approximately 70-90 shows) (the "Jones Beach Shows"), in accordance with the Media Plan. In order to fulfill this
notification, Amex must provide Ticketmaster with event specific information necessary to create the emails no later than April 16, 2002 so Ticketmaster can create the email lists in a timely
manner. Ticketmaster shall make the Amex MR Phone Access available, on a one-off basis, for the Jones Beach Shows on-sale only during the first ten days of May, 2002.
Ticketmaster will train its customer service representatives to accommodate this one-off Amex MR redemption with the cooperation of Amex, including cooperation on mutually agreeable phone
scripting and Amex provided training materials. Ticketmaster will cause Amex MR to be accepted as a special method of payment for the Jones Beach shows both on the phones and online (but not at
Ticketmaster Outlets) using a promotional code. Ticketmaster will limit the method of payment on the phones for the Jones Beach shows to Amex cards and MR only. Amex acknowledges that Ticketmaster
cannot restrict the method of payment online or at the outlets for the Jones Beach Shows. 

	11.
	Tribeca Film Festival

	a.
	Notwithstanding
anything herein to the contrary, Ticketmaster will restrict the method of payment for sales of tickets to the Tribeca Film Festival on the phones to Amex Cards only for
the three days of the pre-sale for this event (but no such restriction for the general on-sale). Amex acknowledges that Ticketmaster cannot limit the method of payment online
or at Ticketmaster Outlets for the Tribeca Film Festival. 

18

   III. GOVERNING PROVISIONS OF AGREEMENT  

	A.
	Promotion Copy

	1.
	Review and Approval. Unless either party is using the attachments to this Agreement or the Exhibits containing pro forma Ticketmaster or
Amex Materials or such other Materials that have already been approved, each of the parties hereto shall cause all Materials, and modifications and/or changes to Materials, to be delivered to the
other party, for review, comment, and approval or disapproval, at least ten (10) Business Days in advance of a comment deadline imposed by or upon the requesting party (unless a different
approval period or procedure is expressly set forth herein). Neither party may materially amend, modify, or alter Promotion Copy after it has been approved by the other party, except with the explicit
written approval of such other party. 

	B.
	Ownership of Mailing List and Customer Information.

	1.
	Customer Lists. The Customer Lists (and any Ticketmaster purchase information with respect to the consumers of Ticketmaster appearing on
the Customer Lists) shall be owned solely and exclusively by Ticketmaster, shall be deemed proprietary and confidential and subject to the confidentiality provisions of this Agreement set forth in
Section III.G. below. Except as expressly set forth herein, Amex will not disclose Ticketmaster-specific information to any third party for any purpose, without the prior written consent of
Ticketmaster.

	2.
	Responders and Purchasers. Except for Amex Confidential Information, Ticketmaster may add to its Customers Lists the names, addresses,
telephone numbers and e-mail addresses of, clickthrough data concerning and purchasing information about, the consumers of Ticketmaster appearing on the Customer Lists who purchase
Tickets, services or merchandise through Ticketmaster through whatever media using the Amex Card including the Internet and may use such information in the same manner it uses such information on
other consumers of Ticketmaster appearing on the Customer Lists. Notwithstanding the forgoing, Ticketmaster shall not create a separate list of Amex Cardmembers or a list showing payment information
including type for the use or benefit of Ticketmaster or any third party. 

	C.
	Trademarks/Intellectual Property.

	1.
	Limited License. Neither Ticketmaster nor Amex is being granted or vested with any right or interest, ownership or otherwise, in or to
any of the trademarks, trade names, service marks or logos of the other by virtue of or pursuant to this Agreement, except as expressly provided herein. Ticketmaster shall have a
non-exclusive, non-transferable license to use the Amex name and trademarks, but said license is limited to only such uses as are expressly provided for in this Agreement. Amex
shall have a non-exclusive, non-transferable license to use the Ticketmaster name and logo solely to accurately describe its relationship with Ticketmaster and the preferred
card rights described herein. The use of Ticketmaster's name and logo by Amex is subject to the reasonable approval of Ticketmaster, with the understanding that Ticketmaster will reasonably approve,
on a pre-authorized basis, permissible variations which will provide options to Amex to reference the Ticketmaster-Amex relationship. The use of Amex's name and logo shall be
subject to Amex's approval as set forth in this Agreement. Notwithstanding anything in this Agreement to the contrary, the placement of any Amex name, trademark or logo in any Sponsorship Media shall
be subject to Amex's prior approval. Any other use of either party's marks is prohibited, unless prior written authorization is obtained. At the end of the Term, Ticketmaster may use Amex's marks on
any printed Materials bearing the Amex logo for a period of not less than sixty (60) days from the date of termination and otherwise as provided herein, the parties shall cease to make use of
each others marks except as authorized by separate agreement. Neither party will obtain any 

19

 

ownership
interest in the marks of the other party or any other rights or entitlement to continue use of such marks of the other party other than as provided in this Agreement. Neither party will
disparage, dilute or otherwise adversely affect the validity of the marks of the other. All goodwill and other rights that may be acquired in the marks of the other party will inure to the sole
benefit of the trademark owner. In the performance of this Agreement, each party will comply with all applicable trademark laws and regulations. In the event this Agreement is terminated for any
reason, the parties shall immediately cease to make use of the other's Marks except for Materials that have been produced or are in production at the date of termination of this Agreement and as
contemplated by Section III.G.4. hereof, except as set forth above with regard to printed Materials. 

	2.
	Reservation of Rights. Each of the parties hereto shall grant to the other the limited and non-exclusive, royalty free
license to use, copy and reproduce and distribute its trademarks pursuant to this Agreement. During the term of this Agreement, each of the parties, to the extent that it has any such rights which may
be sublicensed, shall grant to the other party, non-exclusive, royalty free sublicense to use, copy and reproduce and distribute its licensors' trademarks in connection with the promotion
and distribution, publication and dissemination of the Materials relating to the Sponsorship Opportunity pursuant to this Agreement. Any and all trademarks and other intellectual property rights of
each of the parties shall remain the exclusive property of such party or shall be properly licensed to such party or an affiliate of such party.

	3.
	Grant of License/Disclaimer of Warranty. Each of the parties hereto grants to the other a non-exclusive, U.S. license to use
those trade names, trademarks, logos, service marks and product designations of such party and its licensors (collectively, "Company Marks") and brand
designated for use in
connection with a party's activities under this Agreement. Each party acknowledges that the other party has taken reasonable measures to secure its rights in the Company Marks and brand in the United
States and elsewhere. However, with respect to the Internet promotion, which may be viewed worldwide, the parties do not warrant that their respective rights in the Company Marks necessarily extend to
all nations worldwide. Each party agrees that its use of the other party's Company Marks shall be in accordance with good trademark practice and with the other party's policies regarding trademark
usage as established from time to time by such party at its discretion and communicated to the other party. Both parties understand and agree that its use of Company Marks in connection with this
Agreement shall not create any right, title or interest in or to such trademarks and that all such use and goodwill associated with such trademarks will inure to the benefit of the other party and its
licensors.

	4.
	Nothing
in this Agreement and no rights granted under it shall be construed to confer upon Ticketmaster any express or implied right or license to Amex U.S. Patent No. 6,067,532
entitled "Ticket Redistribution System" or, except as provided in Section III.C.1 and Section III.C.3 above, to any other intellectual property right owned by AMEX prior to the Effective
Date. 

	D.
	Representations and Warranties.

	1.
	General. Each of the parties hereto represents and warrants to the other party that

	a.
	the
execution, delivery and performance of this Agreement and the consummation of the transactions contemplated hereby have been duly authorized by all necessary corporate action on
its part, such party is duly incorporated, validly existing and in good standing, and this Agreement is a valid and binding obligation of such party enforceable against such party in accordance with
its terms; 

20

 

	b.
	neither
the execution, delivery and performance of this Agreement nor the consummation of the transactions contemplated hereby, nor compliance with any provision hereof, will conflict
with or result in a breach of any provision of such party's articles of incorporation or by-laws, each as amended, cause a breach or default (or give rise to any right of termination,
cancellation or acceleration) under any of the terms, conditions or provisions of any note, bond, lease, mortgage, indenture, license or other instrument, contract, agreement, letter of intent, or
oral or written understanding binding upon such party or its assets, violate any provision of any law, statute, rule or regulation or order, writ, judgement, injunction or decree applicable to such
party or its assets, or infringe upon any intellectual property or other proprietary right of any third party;

	c.
	it
is not subject to bankruptcy or insolvency proceedings;

	d.
	except
as otherwise disclosed, no actions, suits or proceedings are pending or, to its knowledge, threatened which would materially adversely affect its ability to perform its
obligations hereunder;

	e.
	no
representation or warranty contains any untrue statement or omits to state any material fact required to make the statement not misleading; and

	f.
	no
consent, approval, order or authorization or filing with any governmental body or from any other party is required on its part in connection with the execution and delivery of this
Agreement or the consummation of the transactions contemplated hereunder. 

	2.
	Additional Ticketmaster Warranties. Ticketmaster further represents and warrants that

	a.
	it
will comply with all the terms of the Card Service Agreement in all material respects during the term of this Agreement and acknowledges that a material uncured breach of the Card
Service Agreement constitutes breach of this Agreement. 

	E.
	Indemnification.

	1.
	Indemnification by Amex. Amex shall defend, indemnify and hold harmless Ticketmaster, and its parent, subsidiaries and affiliated
companies, and each of their respective officers, directors, shareholders, partners, employees, licensees, agents, successors and assignees, from and against any and all liabilities, losses and
expenses whatsoever, including without limitation claims, damages, judgments, awards, settlements, investigations, costs and expenses (including without limitation reasonable attorneys fees and
disbursements) ("Claims") which claims arising out of:

	a.
	any
and all Materials provided by Amex to Ticketmaster or prepared by Ticketmaster at Amex's direction and approved by Amex (including all Promotional Copy) for the Sponsorship Media
set forth in this Agreement;

	b.
	the
acts or omissions of Amex and its employees and subcontractors in the performance of Amex obligations under this Agreement;

	c.
	any
breach by Amex of any of its representations, warranties, covenants or obligations under this Agreement; and

	d.
	the
negligent acts of Amex or the negligent acts of Amex's agents, employees or representatives, whether or not related to or arising from this Agreement, or Amex or Amex's agents,
employee's or representative's violations or alleged violations of any federal, state or local laws, regulations or rulings, including those relating to consumer credit. 

21

 

	2.
	Indemnification by Ticketmaster. Ticketmaster shall defend, indemnify and hold harmless Amex, its parent, subsidiaries and affiliated
companies and each of their respective officers, directors, shareholders, partners, employees, licensees, agents, successors and assignees, from and against any and all Claims which any of them may
become obligated to pay resulting from third party Claims arising out of:

	a.
	its
advertising for the Sponsorship;

	b.
	the
acts or omissions of the Ticketmaster and its employees and subcontractors in the performance of Ticketmaster obligations under this Agreement;

	c.
	any
breach by Ticketmaster of any of its representations, warranties, covenants or obligations under this Agreement; and

	d.
	the
negligent acts of Ticketmaster or the negligent acts of Ticketmaster's agents, employees or representatives, whether or not related to or arising from this Agreement, or
Ticketmaster or Ticketmaster's agent's, employee's or representative's violations or alleged violations of any federal, state or local laws, regulations or rulings. 

	3.
	Indemnification Procedure. Any party seeking indemnification under Section III.E.1. or F.2. above (the  "Indemnitee") shall
give the party from which indemnification is sought (the "Indemnitor") prompt notice
of any claim for which indemnification is sought. The Indemnitor shall have control over the defense and settlement of any such claims, except that the prior written consent of the Indemnitee (which
shall not be unreasonably conditioned, delayed, or withheld) shall be required for any settlement that does not involve only the payment of cash. To the extent reasonably requested by the Indemnitor,
the Indemnitee shall cooperate in such defense, at Indemnitor's cost and expense. The Indemnitee shall have the right to participate in the defense of any such claim at its own expense. 

	F.
	Confidentiality.

	1.
	Confidentiality Information. Each party, as a recipient ("Recipient") of any
Confidential Information of any other party ("Discloser") shall hold such Confidential Information in the strictest confidence and each Recipient shall
protect all Confidential Information of the Discloser with the same degree of care that the Recipient exercises with respect to its own proprietary and confidential information. The Recipient shall
not disclose or otherwise disseminate any Confidential Information of the Discloser to any third party (which shall exclude its officers, directors, employees, agents and affiliates and the officers,
directors, employees agents and affiliates of such affiliates who have a need to know such information) or use any Confidential Information of the Discloser for purposes other than those set forth in
this Agreement. However, the Recipient shall have no obligation with respect to Confidential Information that (i) is in public domain through no act of the Recipient, (ii) was in the
Recipient's possession without any restriction on use or disclosure prior to its disclosure by the Discloser, (iii) is received from a third party without any restriction on use or disclosure,
provided that disclosure of such information by such third party is not known by the Recipient to be a breach of any obligation of confidentiality owed to the Discloser, (iv) is required to be
disclosed by a court order or other governmental authority or by federal securities laws, or (v) is independently developed by the Recipient.

	2.
	Publicity. During the Term, except as required by law, neither party to this Agreement shall make, or cause to be made, any press
release or public announcement in respect of this Agreement or the transaction contemplated hereby without the prior written consent of the other party, which consent shall not be unreasonably
withheld or delayed. The parities shall cooperate as to the timing and content of any such press release or public announcement and either party shall be entitled to make such comments as are
necessary and appropriate in 

22

 

furtherance
thereof and consistent therewith. If either party distributes internally any copies of this Agreement or any parts thereof, it shall instruct each recipient that he or she is subject to
the confidentially obligation. 

	3.
	Survival. The obligations of this Section III.F. shall survive for the Term and for a period of two (2) years after the
termination of this Agreement.

	4.
	Remedies. The parties acknowledge and agree that, in the event of a breach or threatened breach of this Section III.F., the
non-breaching party may have no adequate remedy in money damages and accordingly, may be entitled to appropriate injunctive relief against such breach or threatened breach. 

	G.
	Termination.

	1.
	Default / Dispute Resolution. The parities shall attempt in good faith to resolve through negotiations any disputes, alleged breaches,
claims, or disagreements which may arise between them with respect to the interpretation of any provision of this Agreement or with respect to performance under this Agreement (each, a "Dispute").
Either party may initiate negotiations by sending to the other party a
notice describing the Dispute in detail (the "Non-Compliance Notice") and setting forth the relief requested. The receiving party shall have a period of five (5) Business Days after
its receipt of the Non-Compliance Notice to respond to the allegations set forth in the Non-Compliance Notice with a written statement of its position on, and recommended
solution to, the Dispute. In the event the Dispute has not been resolved, the representatives of each party with full settlement authority shall, within two (10) Business Days after the date of
the Non-Compliance Notice, commence good faith efforts to resolve the Dispute. If the Dispute is not resolved by these negotiators, which shall in all respects be treated as Confidential
Information under this Agreement, the matter will be submitted to JAMS/ENDISPUTE for non-binding mediation in accordance with following procedure:

	a.
	Any
and all Disputes not resolved by negotiation as described above, shall be submitted to JAMS/ENDISPUTE for non-binding mediation. Any mediator shall be bound by the
express terms of this Agreement and shall not change or modify any terms of this Agreement or make any award of damages in excess of the amount set forth in this Agreement or grant any relief not
expressly set forth herein.

	b.
	Either
party may commence non-binding mediation by providing to JAMS/ENDISPUTE and the other party a written request for mediation, setting forth the subject of the Dispute
and the relief requested. The parties will cooperate with JAMS/ENDISPUTE and with one another in selecting a mediator from JAM/ENDISPUTE's panel of neutrals, and in scheduling the mediation
proceedings. The parties covenant that they shall participate in the mediation in good faith, and that they shall share equally in costs. All offers, promises, conduct and statements, whether oral or
written, and made in the course of the mediation by any of the parities, their agents, employees, experts and attorneys, and by the mediator or any JAMS/ENDISPUTE employees, are confidential,
privileged and inadmissible for any purpose, including impeachment, in any proceeding involving the parities, provided that evidence that is otherwise admissible or discoverable shall not be rendered
inadmissible or non-discoverable as a result of its use in the mediation. 

	2.
	Certain Termination Events.

	a.
	In
the event of any breach of Section II.B. (Consideration), II.E. (Marketing), III.B. (Ownership of Mailing Lists and Customer List Information) or III.C.
(Trademarks/Intellectual Property) of this Agreement by either party hereto, or in the event either party materially breaches the Card Service Agreement, the non-breaching party shall have
the right to terminate this Agreement if the breaching party has not cured said breach 

23

 

within
thirty (30) days after its receipt of a detailed notice from the non-breaching party specifying the alleged breach. Notwithstanding the foregoing, in the event the alleged
breach is of a nature that is subject to cure but not within said thirty (30) day period, the breaching party shall have an additional period which agreeable to both parties but is not less
than ten (10) days in which it may, through the exercise of reasonable best efforts, cure the alleged breach, failing which the non-breaching party shall have the right to terminate
this Agreement upon thirty (30) days prior written notice. If the breach is not cured within the end of the thirty (30) day cure period or other extended cure period, or if a Dispute
arises as to whether the breach was cured, the parties shall engage in Dispute Resolution as
set forth above (unless otherwise mutually agreed). In such event, if Ticketmaster is in breach, any moneys paid in advance pursuant to the payment terms of this Agreement in respect of the applicable
quarterly period(s) will be returned on a pro-rata basis based on the date of the breach. 

	b.
	Without
limiting the generality of the foregoing, subject to the dispute resolution procedure set forth herein, in addition to any rights hereunder, the non-breaching party
shall be entitled to pursue any and all rights and remedies that it may have at law or in equity.

	c.
	If
at any time either party suffers any material damage, cost or expense (i.e., resulting in provable financial loss) as a result of improper or inaccurate Materials regarding the
services of the other party and if such Materials have not been approved, the aggrieved party shall have a right to immediately terminate this Agreement provided that the breaching party has not cured
said breach within thirty (30) days after its receipt of a detailed notice from the non-breaching party specifying the alleged breach. Notwithstanding the foregoing, in the event
the alleged breach is of a nature that is subject to cure but not within said thirty (30) day period, the breaching party shall have an additional period which agreeable to both parties but is
not less than ten (10) days in which it may, through the exercise of reasonable best efforts, cure the alleged breach, failing which the non-breaching party shall have the right to
terminate this Agreement upon thirty (30) days prior written notice. If the breach is not cured within the end of the thirty (30) day cure period or other extended cure period, or if a
Dispute arises as to whether the breach was cured, the parties shall engage in Dispute Resolution as set forth above (unless otherwise mutually agreed).

	d.
	Either
Ticketmaster or Amex will have the right to terminate this Agreement early on no less than twelve (12) months' prior written notice to the other in the event that
Ticketmaster or its parent or affiliates acquires a controlling interest in a company which issues or distributes a credit, charge and/or payment card. 

	3.
	Insolvency or Dissolution of Any Performing Party. If any of the following occurs,

	a.
	the
commencement of any voluntary bankruptcy, insolvency, reorganization, readjustment of debt, dissolution, liquidation of debt or other insolvency proceeding in which either party is
a debtor; or

	b.
	the
suspension or termination of either party's business or dissolution thereof or the appointment of a receiver, trustee or similar officer to take charge of a substantial part of
such entity's assets; 

either
party may terminate this Agreement upon written notice to the other party. 

	4.
	Continuation of Services Upon Termination of Agreement. In all events of termination of this Agreement,
Ticketmaster shall make all reasonable business efforts to discontinue Media Promotions as soon as practicable; provided, however, that print promotions shall be 

24

 

permitted
to be distributed until Ticketmaster is able to reprint and substitute inventory on-hand at the date of termination of this Agreement. 

	H.
	Limitation of Liability.

Each
party shall be liable to the other only for direct and actual documented financial losses arising from a breach of this Agreement, and in no event shall either party be liable to the other for
lost profits or for consequential, special, indirect, punitive or exemplary damages. The foregoing limitation shall not apply to damages arising directly from a non-affiliated third-party
claim for which the liable party is responsible under Section III.E. above entitled "Indemnification." 

Notwithstanding
the foregoing, any breach of Section III.C or Section III.F of this Agreement may cause irreparable harm to the parties, and in the event of any threatened breach, each
party shall be entitled to injunctive relief in addition to any other available remedy. 

	I.
	Force Majeure.

The
party whose performance is prevented, hindered or delayed by a Force Majeure event shall promptly give the other party written notice of the occurrence of such event and describe such event in
reasonable detail, together with the estimated duration of the delay related thereto. Such party shall take all reasonable steps to minimize both the affect and the duration of the event. Such party
shall not be entitled to receive payment for those services which it failed to perform as a result of a Force Majeure event. 

	J.
	Notices.

	1.
	Addresses. All notices and other communications under this Agreement shall be writing and shall be deemed given (i) on the next
day if delivered by overnight mail or courier, (ii) on the date indicated on the return receipt after being sent by certified or registered mail, postage pre-paid, or
(iii) on the date received if sent by facsimile transmission to the party for whom intended to the following addresses: 

If
to Ticketmaster: 

Ticketmaster

3701 Wilshire Boulevard

Los Angeles, CA 90010

Attn:    President

Attn:    General Counsel

Fax #:    (213) 382-2738 

If
to Amex: 

American
Express Travel Related Services Company, Inc.

200 Vesey Street

New York, New York 10285

Attn:    Vice President—Charge Card Loyalty

Fax #:    (212) 640-0110

with
a copy to: 

American
Express Travel Related Services Company, Inc

200 Vesey Street

New York, New York 10285

Attn:    General Counsel's Office

Fax #:    (212) 640-4929 

25

 

Each
party may by notice to the others change the address to which notices to such party are to be delivered. 

	2.
	Contacts. Ticketmaster and Amex shall each have a dedicated contact person to act as a liaison between parities. 

	K.
	Binding Effect; Assignment. This Agreement is binding upon and shall inure to the benefit of the parties and
their respective successors and permitted assigns. Except as otherwise contemplated hereunder this Agreement may not be assigned, in whole or in part, without the prior written consent
of the other party (which consent may be granted or withheld in the reasonable discretion of such other party) except to a Related Company. "Related Company" means (i) a company of which more
than 50% of the Voting Shares are owned by a party, (ii) a company that owns or controls, directly or indirectly, more than 50% of the Voting Shares of a party, or (iii) a company of
which more than 50% of the Voting Shares are under common control or ownership, directly or indirectly, with the Voting Shares of a party. "Voting Shares" means outstanding shares or securities
representing the right to vote for the election of directors or other managing authority.

	L.
	Miscellaneous.

	1.
	No Joint Venture. The relationship of Ticketmaster and Amex hereunder shall in no way be construed to create a joint venture,
partnership, or employment or agency relationship between the parties.

	2.
	Expenses. Except as provided in SectionIII.E.. (Indemnification) above, each party shall bear its own expenses incident to this
Agreement and the transactions contemplated hereby.

	3.
	Periodic Review. Upon the giving of reasonable notice to Ticketmaster, a designated representative of Amex shall have the right to
review, at reasonable intervals, upon at least ten (10) Business Days notice, and in such a manner that does not interfere with Ticketmaster's normal business operations, Ticketmaster's
execution of Call Center Agents' interaction procedures. It is understood and agreed that the nature and extent of any such review shall be subject to Ticketmaster's contractual and statutory
confidentiality and privacy concerns.

	4.
	Further Action. Each of the parties hereto shall use all reasonable efforts to take, or cause to be taken, all appropriate action, do or
cause to be done all things reasonably necessary, proper or advisable under applicable law, and execute and deliver such documents and other papers, as may be required to carry out the provisions of
this Agreement and consummate and make effective the transactions contemplated by this Agreement.

	5.
	Entire Agreement. This Agreement, including all Exhibits attached hereto and incorporated herein, contains the entire understanding of
the parties with respect to the subject matter hereof and supersedes all prior agreements, understandings, both written and oral, between Ticketmaster and Amex with respect to the subject matter
hereof.

	6.
	Waiver of Breach. The failure of any party hereto at any time to enforce any of the provisions of this Agreement shall not be deemed or
construed to be a waiver of any such provisions, or in any way to effect the right of any party thereto to thereafter enforce each and every provision of this Agreement. No waiver of any breach of any
provisions of this Agreement shall be effective unless set forth in a written instrument executed by the party against which enforcement of such waiver is sought; and no
waiver of any such breach shall be construed or deemed to be a waiver of any other or subsequent breach.

	7.
	Amendment. No amendment of this Agreement shall be effective unless embodied in a written instrument executed be all of the parties. 

26

 

	8.
	Governing Law. This Agreement shall be governed by and construed in accordance with the internal laws of the State of New York without
regard to conflict of laws principals.

	9.
	Severability. If any provision of this Agreement is declared invalid or otherwise determined to be unenforceable for any reason, such
provision shall be deemed to be severable from the remaining provisions of this Agreement, which shall otherwise remain in full force and effect.

	10.
	Headings. The descriptive headings contained in this Agreement are for convenience of reference only and shall not affect in any way
the meaning or interpretation of this Agreement.

	11.
	Further Assurances. The parties agree to execute and deliver, or to cause to be executed and delivered, such further instruments or
documents, and the take such other action, as may be reasonably required to carry our the transactions contemplated by this Agreement, in each case provided the same do not impose any additional
liabilities or material obligation upon the other parties.

	12.
	Counterparts. This Agreement may be executed in one or more counterparts, and by the different parties hereto in separate counterparts,
each of which when executed shall be deemed to be an original but all of which taken together shall constitute one and the same Agreement. 

27

   
        IN WITNESS WHEREOF, Ticketmaster and Amex have caused this Sponsorship Marketing Agreement to be duly executed effective as of the date
first above written by their respective officers duly authorized. 

	TICKETMASTER L.L.C.	 	 
	 	 	 	 
	By:	/s/  BRADLEY K. SERWIN      
 Name: Bradley K. Serwin

Title: Vice President

Date: on July 12, 2002	 	 
	 	 	 	 
	AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.
	 	 	 	 
	By:	/s/  JUDY HOFFSTEIN      
 Name: Judy Hoffstein

Title: Executive Vice President

Date: on July 17, 2002	 	 

28

  

 
 

EXHIBIT A—MEDIA PLAN    
  

** 

**  Ticketmaster
has requested from the SEC confidential treatment of this information. A complete copy of this Exhibit has been sent to the SEC along with a request that this information
be kept confidential. 

29

 
 
 

EXHIBIT B—SIZE AND SPECIFICATION OF AMEX LOGO    
  

American Express Worldwide Identification Standards

11/01  

Guidelines on using the Blue Box logo:  

General  

	•
	All
American Express communications material must be branded with a Blue Box logo. This includes brochures, advertisements, product promotions, electronic
advertising, and all elements of direct mail packages including applications and letters (with the exception of business reply cards).

	•
	The
only versions of the Blue Box logo that can be used for branding purposes are the plain Blue Box, or versions with drop shadow, halo or highlight effect.
Please refer to the Worldwide Identification Standards manual for more information.

	•
	The
"Highlighted" logo, i.e., the version with the gradated effect inside the box, may be used instead of the traditional Blue Box as long as it is used
consistently throughout a piece or campaign.

	•
	The
"Highlighted" Blue Box should never be used with a halo effect.

	•
	Product/Service
signatures can be used as branding devices on any printed material when appropriate. Please see section four of the Worldwide Identification
Standards manual for more information.

	•
	Product/Service
logos should be designed as self-contained units to fit within the product/service signature format. Global Brand Management must
approve new designs.

	•
	The
Blue Box logo should never be used as text. If a line of text that includes the words 'American Express' accompanies the Blue Box, 'American Express'
must be spelled out 

Color  

	•
	The
Blue Box logo must always be reproduced in American Express Blue (Pantone 307) unless a piece is black and white only. The logo can then be printed in
black.

	•
	The
words, "American Express" inside the Blue Box logo must always be outlined in white, regardless of the background color upon which the logo appears.

	•
	Business
area nomenclature, e.g., Cards, must always be specified as black or white depending on the background color upon which the logo appears, (i.e.,
black on light backgrounds or white on dark backgrounds.).

	•
	The
Blue Box logo may not be reversed, i.e., white box/blue text, for any reason. Either the haloed or highlighted versions of the Blue Box logo are to be
used on dark or similar color backgrounds.

	•
	The
Blue Box logo should never be placed on a blue or green background that is too similar in color to Pantone 307.

	•
	When
reproducing the Blue Box logo in 4/C process, the screen values should be specified as 100% cyan, 6% magenta and 34% black. When reproducing the Blue
Box logo for online use, the RGB equivalent color breakdown is R=0, G=102, B=153. 

30

 

Size  

	•
	The
recommended minimum size for the American Express Blue Box logo is 1/2 inch for standard magazine full-page print media. The
Blue Box size should be proportionately larger for larger size spaces, like broadsheet newspaper or outdoor.

	•
	The
Blue Box logo can never be specified smaller than 3/8" in print material and 5/8" (45 x45 pixels) in electronic media.

	•
	The
Blue Box logo cannot be modified, shortened, or altered in any way. The American Express typography cannot be used outside of the Blue Box.

	•
	The
logo must always be surrounded by an open space, except when treated as a product/service signature. A minimum distance of 1/3 of the Blue
Box must be allowed above, below and to the sides of the signature, including the nomenclature, the "®" and the "do more" when applicable. 

Guidelines on using graphics:  

	•
	The
Centurion should not be used as a graphic device in marketing or communication pieces of any kind. It is only used on American Express card plastic or
cheque products, or for Insurance product print materials.

	•
	When
reproducing a visual of an American Express card, use 4/C photography or halftone art whenever possible. Visuals of non-proprietary products
such as co-brand, affinity and network cards should always be 4/C photography or halftone art.

	•
	The
filigree and/or radial patterns may be used to enhance the visual branding. They are most effectively used as background texture. Colors should be chosen
carefully to ensure they are tasteful. The filigree pattern's fine line detail must always be the darker color, the background the lighter color.

	•
	The
American Express POP decal design, i.e., the Blue Box surrounded by a silver radial pattern, may never be used as a Brand signature in any communication.
The Cards Welcome POP decal may only be depicted in card acceptance marketing from Amex to merchants or from Amex to consumers touting card acceptance in a market. It would always appear in addition
to the standard Blue Box logo used as Brand signature. 

Guidelines on using the Blue Box logo with taglines, such as "Official Card of..." or "Teamed with American Express":

	•
	The
tagline can appear either above, below, to the left or right of the Blue Box. It should never be placed to the right of the Blue Box when nomenclature,
such as Cards, is used. Preferred tagline placement is to the left of the box. 

        ****
"TEAMED WITH" AMEX LOGO ***** 

	•
	The
tagline must be spaced away from the American Express Blue Box at least 1/8 ", whether to the left, above or below the box.

	•
	The
tagline font should be an American Express font, i.e., in the font families of either Times or Univers.

	•
	When
the words American Express are used, it is important to use the font Univers Extra Black, per above example.

	•
	Please
do not modify the electronic artwork provided by American Express. 

For
more information, please contact Global Brand Management: Lisa Skilling: 212-640-7922 

31

 
 
 

EXHIBIT C—TICKETMASTER SUBSIDIARIES AND AFFILIATES    
  

Ticketmaster-Indiana
L.L.C.

Ticketmaster Indiana (a joint venture)

Ticketmaster Group Limited Partnership 

32

 
 
 

EXHIBIT D—FORMULA FOR CALCULATING THE AMEX BASELINE    
  

** 

**  Ticketmaster
has requested from the SEC confidential treatment of this information. A complete copy of this Exhibit has been sent to the SEC along with a request that this information
be kept confidential. 

33

 
 
 

EXHIBIT E—SCHEDULE FOR DELIVERING AMEX CREATIVE    
  

** 

**  Ticketmaster
has requested from the SEC confidential treatment of this information. A complete copy of this Exhibit has been sent to the SEC along with a request that this information
be kept confidential. 

34

QuickLinks

SPONSORSHIP MARKETING AGREEMENT

EXHIBIT A—MEDIA PLAN

EXHIBIT B—SIZE AND SPECIFICATION OF AMEX LOGO

EXHIBIT C—TICKETMASTER SUBSIDIARIES AND AFFILIATES

EXHIBIT D—FORMULA FOR CALCULATING THE AMEX BASELINE

EXHIBIT E—SCHEDULE FOR DELIVERING AMEX CREATIVEQuickLinks
 -- Click here to rapidly navigate through this document
  

Exhibit 10.2  

 
 

EMPLOYMENT AGREEMENT    
  

        THIS EMPLOYMENT AGREEMENT ("Agreement") is entered into by and between Briggs Ferguson ("Executive" or "Employee")
and Ticketmaster, a Delaware corporation (the "Company"), and is effective as of
April 29, 2002. 

        WHEREAS,
the Company desires to establish its right to the services of Employee, in the capacity described below, on the terms and conditions hereinafter set forth, and Employee is
willing to accept such employment on such terms and conditions. 

        NOW,
THEREFORE, in consideration of the mutual agreements hereinafter set forth, Employee and the Company have agreed and do hereby agree as follows: 

1.    EMPLOYMENT.    The Company agrees to employ Employee as President, Citysearch,
and Employee accepts and agrees to such employment. During Employee's employment with the Company, Employee shall do and perform all services and acts necessary or advisable to fulfill the duties and
responsibilities as are commensurate and consistent with Employee's position and shall render such services on the terms set forth herein. During Employee's employment with the Company, Employee shall
report directly to such person(s) as from time to time may be designated by the Company (hereinafter referred to as the "Reporting Officer"). Employee shall have such powers and duties with respect to
the Company as may reasonably be assigned to Employee by the Reporting Officer, to the extent consistent with Employee's position and status. Employee agrees to devote all of Employee's working time,
attention and efforts to the Company and to perform the duties of Employee's position in accordance with the Company's policies as in effect from time to time. 

2.    TERM OF AGREEMENT.    The term ("Term") of this Agreement shall commence on the Effective Date and shall continue for a period
of two (2) years, unless sooner terminated in accordance with the provisions of Section 1 of the Standard Terms and Conditions attached hereto. 

3.    COMPENSATION.    

        (a)    BASE SALARY.    During the Term, the Company shall pay Employee an annual base salary of  $260,000 (the "Base Salary"),
payable in equal biweekly installments or in accordance with the Company's payroll practice as in effect from time to
time. For all purposes under this Agreement, the term "Base Salary" shall refer to Base Salary as in effect from time to time. 

        (b)    SIGNING BONUS.    The Company shall pay Executive a cash signing bonus of  $30,000. Payable within ten (10) days
following the Effective Date. If executive voluntarily terminates his employment other than for Good Reason
(as defined in Section 1(d)of the Terms and conditions attached hereto) at any time before the one year anniversary of the Effective Date, Executive shall promptly pay the Company in cash an
amount equal to the $30,000 multiplied by a fraction, the numerator of which is 12minus the number of full calendar months that Executive was employed
by the Company and the denominator of which is 12. 

        (c)    DISCRETIONARY BONUS.    From the Effective Date through the date of termination of Employee's employment for
any reason, Employee shall be eligible to receive discretionary annual bonuses, which shall be paid to Employee in the sole and absolute discretion of the Company. 

        (d)    STOCK OPTION.    In consideration of Employee's entering into this Agreement and as an inducement to join the
Company, Employee shall be granted under Ticketmaster's Stock Plan (the "Plan") an option (the "Option") to purchase 85,000 shares of Ticketmaster's
common stock, par value $.01 per share (the "Common Stock"), subject to the approval of the Board of Directors of the Company. The date of grant of the Option shall be the date on which the
Administrator (as defined in 

1

 

the Plan) makes the determination granting such Option, or such other later date as is determined by the Administrator (the "Grant Date"). The exercise price of the Option shall be determined by the
Administrator pursuant to the terms of the Plan. Such Option shall vest and become exercisable in four equal installments on each of the first, second, third and fourth anniversaries of The Grant
Date. The Option shall expire upon the earlier to occur of (i) ten years from the Grant Date (the "Option Term") or (ii) except as otherwise provided in the Option award agreement,
90 days following the termination of Employee's employment with the Company for any reason. The Option shall not otherwise become vested and exercisable as a result of the termination or
non-renewal of this Agreement (or the termination of Employee's employment with the Company) for any reason. 

        (e)    BENEFITS.    From the Effective Date through the date of termination of Employee's employment with the Company
for any reason, Employee shall be entitled to participate in any welfare, health and life insurance and pension benefit and incentive programs as may be adopted from time to time by the Company.
Without limiting the generality of the foregoing, Employee shall be entitled to the following benefits: 

        (i)    Reimbursement for Business Expenses.    During the Term, the Company shall reimburse Employee for all
reasonable and necessary expenses incurred by Employee in performing Employee's duties for the Company, on the same basis as similarly situated employees and in accordance with the Company's policies
as in effect from time to time. 

        (ii)    Vacation.    During the Term, Employee shall be entitled to paid vacation in accordance with the plans,
policies, programs and practices of the Company applicable to similarly situated employees of the Company generally. 

4.    NOTICES.    All notices and other communications under this Agreement shall be in writing and shall be given by first-class
mail, certified or registered with return receipt requested or hand delivery acknowledged in writing by the recipient personally, and shall be deemed to have been duly given three days after mailing
or immediately upon duly acknowledged hand delivery to the respective persons named below: 

	If to the Company:	 	TICKETMASTER

3701 Wilshire Blvd., 9th Floor

Los Angeles, California 90010

Attention: Senior Vice President Human Resources & General Counsel
	 	 	 
	If to Employee:	 	Briggs Ferguson

[Address]

Either
party may change such party's address for notices by notice duly given pursuant hereto. 

5.    GOVERNING LAW; JURISDICTION.    This Agreement and the legal relations thus created between the parties hereto shall be
governed by and construed under and in accordance with the internal laws
of the State of California without reference to the principles of conflicts of laws. Any and all disputes between the parties which may arise pursuant to this Agreement will be heard and determined
before an appropriate federal court in California, or, if not maintainable therein, then in an appropriate California state court. The parties
acknowledge that such courts have jurisdiction to interpret and enforce the provisions of this Agreement, and the parties consent to, and waive any and all objections that they may have as to,
personal jurisdiction and/or venue in such courts. 

6.    COUNTERPARTS.    This Agreement may be executed in several counterparts, each of which shall be deemed to be an original but
all of which together will constitute one and the same instrument. Employee expressly understands and acknowledges that the Standard Terms and Conditions attached hereto are incorporated herein by
reference, deemed a part of this Agreement and are binding and enforceable provisions of this Agreement. References to "this Agreement" or the use of the term 

2

 

"hereof" shall refer to this Agreement and the Standard Terms and Conditions attached hereto, taken as a whole. 

        IN
WITNESS WHEREOF, the Company has caused this Agreement to be executed and delivered by its duly authorized officer and Employee has executed and delivered this Agreement as of the
first date written above 

	TICKETMASTER	 	 
	 	 	 
	By: /s/  JOHN PLEASANTS      
 Print Name: John Pleasants

Title: President/CEO

Date: 4/22/02	 	By: /s/  BRIGGS FERGUSON      
 Briggs Ferguson

Date: 4/18/02

3

 
 
 

STANDARD TERMS AND CONDITIONS    
  

1.    TERMINATION OF EMPLOYEE'S EMPLOYMENT.    

        (a)    DEATH.    In the event Employee's employment hereunder is terminated by reason of Employee's death, the Company
shall pay Employee's designated beneficiary or beneficiaries, within 30 days of Employee's death in a lump sum in cash, Employee's Base Salary through the end of the month in which death occurs
and any Accrued Obligations (as defined in paragraph 1(f) below). 

        (b)    DISABILITY.    If, as a result of Employee's incapacity due to physical or mental illness ("Disability"),
Employee shall have been absent from the full-time performance of Employee's duties with the Company for a period of four consecutive months and, within 30 days after written notice
is provided to Employee by the Company (in accordance with Section 4 above), Employee shall not have returned to the full-time performance of Employee's duties, Employee's
employment under this Agreement may be terminated by the Company for Disability. During any period prior to such termination during which Employee is absent from the full-time performance
of Employee's duties with the Company due to Disability, the Company shall continue to pay Employee's Base Salary at the rate in effect at the commencement of such period of Disability, offset by any
amounts payable to Employee under any disability insurance plan or policy provided by the Company. Upon termination of Employee's employment due to Disability, the Company shall pay Employee within
30 days of such termination (i) Employee's Base Salary through the end of the month in which termination occurs in a lump sum in cash, offset by any amounts payable to Employee under any
disability insurance plan or policy provided by the Company; and (ii) any Accrued Obligations (as defined in paragraph 1(f) below). 

        (c)    TERMINATION FOR CAUSE.    The Company may terminate Employee's employment under this Agreement for Cause at any
time prior to the expiration of the Term. As used herein, "Cause" shall mean: (i) the plea of guilty or nolo contendere to, or conviction for, the commission of a felony offense by Employee;  provided, however,
that after indictment, the Company may suspend Employee from the rendition of services, but without limiting or modifying in any
other way the Company's obligations under this Agreement; (ii) a material breach by Employee of a fiduciary duty owed to the Company; (iii) a material breach by Employee of any of the
covenants made by Employee in Section 2 hereof; or (iv) the willful or gross neglect by Employee of the material duties required by this Agreement; provided that with regard to this
clause (iv), the Company agrees to provide Employee with 30 days written notice of those material which it considers Employee to be willfully or grossly neglecting and, in the event that
such conduct does not cease prior to the end of such 30 day period, only then may Company exercise its rights to terminate Employee's employment for Cause under this clause (iv). In the
event of Employee's termination for Cause, this Agreement shall terminate without further obligation by the Company, except for the payment of any Accrued Obligations (as defined in
paragraph 1(f) below). 

        (d)    TERMINATION FOR GOOD REASON.    Executive may terminate his employment under this Agreement for Good Reason by
providing written notice to the Company within 90 days of his knowledge of the event constituting Good Reason. For purposes of this Agreement, "Good Reason"
shall mean, without Executive's prior written consent, a material diminution or change in Executive's title, reporting structure or position, as described in Section 1 of this Agreement, or a
material breach of this Agreement by the Company after Executive has given the Company written notice of such breach and 30 calendar days to cure such breach. 

        (e)    TERMINATION BY THE COMPANY OTHER THAN FOR DEATH, DISABILITY OR CAUSE.    If Employee's employment is terminated
by the Company for any reason other than Employee's death or Disability or for Cause, then (i) the Company shall pay Employee the Base Salary through the end of the Term over the course of the
then remaining Term; and (ii) the Company shall 

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pay Employee within 30 days of the date of such termination in a lump sum in cash any Accrued Obligations (as defined in paragraph 1(f) below). 

        (f)    MITIGATION; OFFSET.    In the event of termination of Employee's employment prior to the end of the Term,
Employee shall use reasonable best efforts to seek other employment and to take other reasonable actions to mitigate the amounts payable under Section 1 hereof. If Employee obtains other
employment during the Term, the amount of any payment or benefit provided for under Section 1 hereof which has been paid to Employee shall be refunded to the Company by Employee in an amount
equal to any compensation earned by Employee as a result of employment with or services provided to another employer after the date of Employee's termination of employment and prior to the otherwise
applicable expiration of the Term, and all future amounts payable by the Company to Employee during the remainder of the Term shall be offset by the amount earned by Employee from another employer.
For purposes of this Section 1(e), Employee shall have an obligation to inform the Company regarding Employee's employment status following termination and during the period encompassing the
Term. 

        (g)    ACCRUED OBLIGATIONS.    As used in this Agreement, "Accrued Obligations" shall mean the sum of (i) any
portion of Employee's Base Salary through the date of death or termination of employment for any reason, as the case may be, which has not yet been paid; and (ii) any compensation previously
earned but deferred by Employee (together with any interest or earnings thereon) that has not yet been paid. 

2.    CONFIDENTIAL INFORMATION; NON-SOLICITATION; AND PROPRIETARY RIGHTS.    

        (a)    CONFIDENTIALITY.    Employee acknowledges that while employed by the Company Employee will occupy a position of
trust and confidence. Employee shall not, except as may be required to perform Employee's duties hereunder or as required by applicable law, without limitation in time or until such information shall
have become public other than by Employee's unauthorized disclosure, disclose to others or use, whether directly or indirectly, any Confidential Information regarding the Company or any of its
subsidiaries or affiliates. "Confidential Information" shall mean information about the Company or any of its subsidiaries or affiliates, and their clients and customers that is not disclosed by the
Company or any of its subsidiaries or affiliates for financial reporting purposes and that was learned by Employee in the course of employment by the Company or any of its subsidiaries or
affiliates, including (without limitation) any proprietary knowledge, trade secrets, data, formulae, information and client and customer lists and all papers, resumes, and records (including computer
records) of the documents containing such Confidential Information. Employee acknowledges that such Confidential Information is specialized, unique in nature and of great value to the Company and its
subsidiaries or affiliates, and that such information gives the Company and its subsidiaries or affiliates a competitive advantage. Employee agrees to deliver or return to the Company, at the
Company's request at any time or upon termination or expiration of Employee's employment or as soon thereafter as possible, all documents, computer tapes and disks, records, lists, data, drawings,
prints, notes and written information (and all copies thereof) furnished by the Company and its subsidiaries or affiliates or prepared by Employee in the course of Employee's employment by the Company
and its subsidiaries or affiliates. As used in this Agreement, "subsidiaries" and "affiliates" shall mean any company controlled by, controlling or under common control with the Company. 

        (b)    NON-COMPETITION.    During the Term (and for a period of 24 months beyond the expiration of
the Term), Employee shall not, without the prior written consent of the Company, directly or indirectly engage in or assist any activity which is the same as, similar to or competitive with the
Ticketmaster Businesses (other than on behalf of the Company or any of its subsidiaries or affiliates) including, without limitation, whether such engagement or assistance is an officer, director,
proprietor, employee, partner, investor (other than as a holder of less than 5% of the outstanding capital stock of a publicly traded corporation), guarantor, consultant, advisor, agent, sales
representative or other 

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participant, anywhere in the world that the Company or any of its subsidiaries or affiliates has been engaged, including, without limitation, the United States, Canada, Mexico, England, Ireland,
Scotland, Europe and Australia. Nothing herein shall limit Employee's ability to own interests in or manage entities which provide information online with regard to arts, entertainment, products and
services to the general public as an incidental part of their primary business and which do not hold themselves out generally as competitors of the Company or any of its subsidiaries or affiliates.
The "Ticketmaster Businesses" are defined as A) a network of online city guides which provide up-to-date, locally produced information about a city's arts and
entertainment events, bars and restaurants, recreation, community activities and businesses (shopping and professional services), real estate related information, as well as local sports and weather
updates; or a comprehensive directory listing, similar to a yellow pages directory, of local businesses in over 3,000 zip codes in the United States; or online functionality that lets people act on
what they learn by supporting online business transactions, including ticketing, hotel and restaurant reservations, and matchmaking, among others through affiliations with leading ecommerce websites
providing these products. and (B) the other principal businesses of the Company at the time that the Employee ceases to be a Company employee. The determination of the principal businesses of
the Company at the time the Employee ceases to be a Company employee will be made with reference to the definition of the principal businesses as of the date hereof in terms of the relative importance
of the businesses to the Company at that time compared to its other activities. 

        (c)    NON-SOLICITATION OF EMPLOYEES.    Employee recognizes that he will possess confidential information
about other employees of the Company and its subsidiaries or affiliates relating to their education, experience, skills, abilities, compensation and benefits, and inter-personal relationships with
suppliers to and customers of the Company and its subsidiaries or affiliates. Employee recognizes that the information he will possess about these other employees is not generally known, is of
substantial value to the Company and its subsidiaries or affiliates in developing their respective businesses and in securing and retaining customers, and will be acquired by Employee because of
Employee's business position with the Company. Employee agrees that, during the Term (and for a period of 24 months
beyond the expiration of the Term), Employee will not, directly or indirectly, solicit or recruit any employee of the Company or any of its subsidiaries or affiliates for the purpose of being employed
by Employee or by any business, individual, partnership, firm, corporation or other entity on whose behalf Employee is acting as an agent, representative or employee and that Employee will not convey
any such confidential information or trade secrets about other employees of the Company or any of its subsidiaries or affiliates to any other person except within the scope of Employee's duties
hereunder. 

        (d)    NON-SOLICITATION OF CUSTOMERS.    During the Term (and for a period of 24 months beyond the
expiration of the Term), Employee shall not solicit any Customers of the Company or any of its subsidiaries or affiliates or encourage (regardless of who initiates the contact) any such Customers to
use the facilities or services of any competitor of the Company or any of its subsidiaries or affiliates; provided however that the foregoing will not prevent Employee from soliciting any such
Customers on behalf of third parties for products or services which are not competitive with the Company's products or services. "Customer" shall mean any person who engages the Company or any of its
subsidiaries or affiliates to sell, on its behalf as agent, tickets to the public. 

        (e)    PROPRIETARY RIGHTS; ASSIGNMENT.    All Employee Developments shall be made for hire by the Employee for the
Company or any of its subsidiaries or affiliates. "Employee Developments" means any idea, discovery, invention, design, method, technique, improvement, enhancement, development, computer program,
machine, algorithm or other work or authorship that (i) relates to the business or operations of the Company or any of its subsidiaries or affiliates, or (ii) results from or is
suggested by any undertaking assigned to the Employee or work performed by the Employee for or on behalf of the Company or any of its subsidiaries or affiliates, whether created 

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alone or with others, during or after working hours. All Confidential Information and all Employee Developments shall remain the sole property of the Company or any of its subsidiaries or affiliates.
The Employee shall acquire no proprietary interest in any Confidential Information or Employee Developments developed or acquired during the Term. To the extent the Employee may, by operation of law
or otherwise, acquire any right, title or interest in or to any Confidential Information or Employee Development, the Employee hereby assigns to the Company all such proprietary rights. The Employee
shall, both during and after the Term, upon the Company's request, promptly execute and deliver to the Company all such assignments, certificates and instruments, and shall promptly perform such other
acts, as the Company may from time to time in its discretion deem necessary or desirable to evidence, establish, maintain, perfect, enforce or defend the Company's rights in Confidential Information
and Employee Developments. 

        (f)    COMPLIANCE WITH POLICIES AND PROCEDURES.    During the Term, Employee shall adhere to the policies and
standards of professionalism set forth in the Company's Policies and Procedures as they may exist from time to time. 

        (g)    REMEDIES FOR BREACH.    Employee expressly agrees and understands that Employee will notify the Company in
writing of any breach of this Agreement by the Company, and the Company will have 30 days from receipt of Employee's notice to cure any such breach. Employee expressly agrees and understands
that the remedy at law for any breach by Employee of this Section 2 will be inadequate and
that damages flowing from such breach are not usually susceptible to being measured in monetary terms. Accordingly, it is acknowledged that upon Employee's violation of any provision of this
Section 2 the Company shall be entitled to obtain from any court of competent jurisdiction immediate injunctive relief and obtain a temporary order restraining any threatened or further breach
as well as an equitable accounting of all profits or benefits arising out of such violation. Nothing in this Section 2 shall be deemed to limit the Company's remedies at law or in equity for
any breach by Employee of any of the provisions of this Section 2, which may be pursued by or available to the Company. 

        (h)    SURVIVAL OF PROVISIONS.    The obligations contained in this Section 2 shall, to the extent provided in
this Section 2, survive the termination or expiration of Employee's employment with the Company and, as applicable, shall be fully enforceable thereafter in accordance with the terms of this
Agreement. If it is determined by a court of competent jurisdiction in any state that any restriction in this Section 2 is excessive in duration or scope or is unreasonable or unenforceable
under the laws of that state, it is the intention of the parties that such restriction may be modified or amended by the court to render it enforceable to the maximum extent permitted by the law of
that state. 

3.    TERMINATION OF PRIOR AGREEMENTS.    This Agreement constitutes the entire agreement between the parties and terminates and
supersedes any and all prior agreements and understandings (whether written or oral) between the parties with respect to the subject matter of this Agreement. Employee acknowledges and agrees that
neither the Company nor anyone acting on its behalf has made, and is not making, and in executing this Agreement, the Employee has not relied upon, any representations, promises or inducements except
to the extent the same is expressly set forth in this Agreement. Employee hereby represents and warrants that by entering into this Agreement, Employee will not rescind or otherwise breach an
employment agreement with Employee's current employer prior to the natural expiration date of such agreement. 

4.    ASSIGNMENT; SUCCESSORS.    This Agreement is personal in its nature and none of the parties hereto shall, without the consent
of the others, assign or transfer this Agreement or any rights or obligations hereunder, provided that, in the event of the merger, consolidation, transfer, or sale of all or substantially all of the
assets of the Company with or to any other individual or entity, this Agreement shall, subject to the provisions hereof, be binding upon and inure to the benefit of such successor and such successor
shall discharge and perform all the promises, covenants, duties, and 

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obligations of the Company hereunder, and all references herein to the "Company" shall refer to such successor. 

5.    WITHHOLDING.    The Company shall make such deductions and withhold such amounts from each payment and benefit made or
provided to Employee hereunder, as may be required from time to time by applicable law, governmental regulation or order. 

6.    HEADING REFERENCES.    Section headings in this Agreement are included herein for convenience of reference only and shall not
constitute a part of this Agreement for any other purpose. References
to "this Agreement" or the use of the term "hereof" shall refer to these Standard Terms and Conditions and the Employment Agreement attached hereto, taken as a whole. 

7.    WAIVER; MODIFICATION.    Failure to insist upon strict compliance with any of the terms, covenants, or conditions hereof shall
not be deemed a waiver of such term, covenant, or condition, nor shall any waiver or relinquishment of, or failure to insist upon strict compliance with, any right or power hereunder at any one or
more times be deemed a waiver or relinquishment of such right or power at any other time or times. This Agreement shall not be modified in any respect except by a writing executed by each party
hereto. Notwithstanding anything to the contrary herein, neither the assignment of Employee to a different Reporting Officer due to a reorganization or an internal restructuring of the Company or its
affiliated companies nor a change in the title of the Reporting Officer shall constitute a modification or a breach of this Agreement. 

8.    SEVERABILITY.    In the event that a court of competent jurisdiction determines that any portion of this Agreement is in
violation of any law or public policy, only the portions of this Agreement that violate such law or public policy shall be stricken. All portions of this Agreement that do not violate any statute or
public policy shall continue in full force and effect. Further, any court order striking any portion of this Agreement shall modify the stricken terms as narrowly as possible to give as much effect as
possible to the intentions of the parties under this Agreement. 

9.    INDEMNIFICATION.    The Company shall indemnify and hold Employee harmless for acts and omissions in Employee's capacity as an
officer, director or employee of the Company to the maximum extent permitted under applicable law; provided, however, that neither the Company, nor any of its subsidiaries or affiliates shall
indemnify Employee for any losses incurred by Employee as a result of acts described in Section 1(c) of this Agreement. 

ACKNOWLEDGED
AND AGREED: 

	TICKETMASTER	 	 
	 	 	 
	By: /s/  JOHN PLEASANTS      
 Print Name: John Pleasants

Title: President/CEO

Date: 4/22/02	 	By: /s/  BRIGGS FERGUSON      
 Briggs Ferguson

Date: 4/18/02

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EMPLOYMENT AGREEMENT

STANDARD TERMS AND CONDITIONS

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