Document:

QuickLinks
 -- Click here to rapidly navigate through this document
  

 
 

Exhibit 10.33    
    

[EXECUTION COPY]  

  
 

    LICENSE AGREEMENT    
    

        THIS LICENSE AGREEMENT is made and entered into as of the 16th day of March 2004. (the "Effective Date") by and between Mrs. Fields Franchising, LLC
a Delaware limited liability company with an address at 2855 E. Cottonwood Parkway, Suite 400 Salt Lake City, Utah 84121 ("Licensor"), and Mrs. Fields' Original Cookies, Inc. a Delaware
corporation, with an address at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 (Licensee"). 

        WHEREAS,
Licensor is licensed to use and sublicense 3 U.S. registered trademarks including "THE ORIGINAL COOKIE CO.", (set forth on Schedule A) (collectively the "Mark") by virtue
of a license between Licensor and The Mrs. Fields' Brand, Inc., an affiliate of Licensor and the owner of the Mark. The Mark is registered for use on or in connection with bakery goods,
non-alcoholic beverages and retail bakery store services in International Classes 030, 032, and 042. 

        WHEREAS,
Licensee is an affiliate of Licensor, is in the business of selling bakery goods, and is desirous of using the Mark in connection with its operation of certain cookie stores; 

        NOW,
THERFORE, in consideration of the foregoing and of the mutual promises hereinafter set forth, the parties agree as follows: 

        1.    GRANT OF LICENSE    

        Subject
to the terms and conditions set forth herein, Licensor hereby grants to Licensee a perpetual, worldwide, nonexclusive, nontransferable license to operate certain cookie stores
using the Mark and Licensee accepts this license. 

        2.    ROYALTIES    

        Licensee
shall pay Licensor a royalty for each relevant calendar quarter equal to the sum of 7% of gross revenues from the operation of those cookie stores using the Mark. Any such
royalties payable by Licensee shall be paid to Licensor within thirty (30) calendar days following the end of the relevant quarter. Gross revenues means the aggregate amount of all sales from
those cookie stores using the Mark, whether for cash or credit, but excluding all federal, state or municipal sales, use or service taxes collected from customers and paid to the appropriate taxing
authority. 

        3.    OWNERSHIP OF MARK    

        Licensee
acknowledges the ownership of the Mark in Licensor and agrees that it will do nothing inconsistent with such ownership and that all use of the Mark by Licensee shall inure to
the benefit of and be on behalf of Licensor. Licensee agrees to assist Licensor in recording this Agreement with any appropriate government authorities. Licensee also agrees that nothing in this
license shall give Licensee any right, title or interest in the Mark other than the right to use and sublicense the Mark in accordance with this license, and Licensee agrees that it will not contest
the title of Licensor to the Mark. 

        4.    QUALITY STANDARDS    

        Licensee
agrees that the nature and quality of (a) all goods sold by Licensee under the Mark, (b) all services rendered by Licensee in connection with the Mark,
(c) and all related advertising, promotional and other related uses of the Mark by Licensee shall conform to standards set by and be under the control of Licensor.

 

        5.    QUALITY MANAGEMENT    

        Licensee
agrees to cooperate with Licensor in facilitating Licensor's control of such nature and quality, to permit reasonable inspection of Licensee's operation, and to supply Licensor
with specimens of all uses of the Mark upon request. Licensee shall comply with all applicable laws and regulations and obtain all appropriate government approvals pertaining to the sale, distribution
and advertising of goods and services covered by this license. 

        6.    FORM OF USE    

        Licensee
agrees to use the Mark only in the form and manner and with appropriate legends as prescribed from time to time by Licensor, and not to use any other trademark or service marks
in combination with the Mark without prior written approval of Licensor. 

        7.    INFRINGEMENT PROCEEDINGS    

        Licensee
agrees to notify Licensor of any unauthorized use of the Mark by others promptly as it comes to Licensee's attention. Licensor shall have the sole right and discretion to bring
infringement or unfair competition proceedings involving the Mark. 

        8.    TERMINATION FOR CAUSE    

        Licensor
shall have the right to terminate this Agreement upon thirty (30) days written notice to Licensee in the event of any affirmative act of insolvency by Licensee, or upon
the appointment of any receiver or trustee to take possession of the properties of Licensee or upon the winding-up, sale, consolidation, merger or any sequestration by government authority
of Licensee, or upon the discontinuance of the use of the Mark or upon breach of any of the provision hereof by Licensee. 

        9.    EFFECT OF TERMINATION    

        Upon
termination of this Agreement, Licensee aggress to immediately discontinue all use of the Mark and any term confusingly similar thereto, to cooperate with Licensor or its appointed
agent to apply to the appropriate authorities to cancel any recording of this Agreement from all government records, and to return to Licensor or destroy all printed materials bearing the Mark.
Licensee agrees that all rights in the Mark and the good will connected therewith shall remain the property of Licensor. 

        10.    INTERPREATION OF AGREEMENT    

        It
is agreed that this Agreement shall be interpreted according to the laws of the State of Utah, United State of America. 

        IN
WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed as of the day and year first above written. 

	

MRS. FIELDS FRANCHISING, LLC	
 	

MRS. FIELDS' ORIGINAL COOKIES, INC.
	

By:	
 	

/s/  SANDRA BUFFA      
	
 	

By:	
 	

/s/  MICHAEL WARD      

	

Name: Sandra Buffa	
 	

Name: Michael Ward
	

Title: Sr. Vice President	
 	

Title: Sr. Vice President

 

 
 

SCHEDULE A
  
    The Original Cookie Company, Inc    
    

	1. THE ORIGINAL COOKIE CO.	 	United States	 	1,374,117	 	Dec-03-1985
	2. THE ORIGINAL COOKIE CO. (& Design)	 	United States	 	1,430,447	 	Feb-24-1987
	3. THE ORIGINAL COOKIE COMPANY, INC.	 	United States	 	1,404,285	 	Aug-05-1986

QuickLinks

Exhibit 10.33

LICENSE AGREEMENT

SCHEDULE A The Original Cookie Company, IncQuickLinks
 -- Click here to rapidly navigate through this document

Exhibit 10.34  

 
 

PURCHASE AGREEMENT    
    

        This Agreement is made and entered into this 1st day of December, 1999 by and between THE MRS. FIELDS' BRAND, INC., a Delaware corporation
("MFB"), and NONNI'S FOOD COMPANY, INC., a Florida corporation ("NONNI'S"). 

RECITALS 

        WHEREAS,
MFB is the owner of certain cookie recipes which it has developed; and 

        WHEREAS,
Nonni's desires to purchase from MFB, and MFB desires to sell to Nonni's certain of its cookie recipes (collectively, the "Acquired Recipes") listed on Exhibit A attached
hereto and made part hereto. 

AGREEMENT 

        NOW
THEREFORE, in consideration of the covenants and agreements contained herein and other valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the
parties hereto agree as follows: 

        1.    Sale and Purchase.    On the terms and subject to the conditions of this Agreement, MFB agrees to sell, and
Nonni's agrees to purchase, on or before December 29, 1999, the Acquired Recipes set forth on Exhibit A attached hereto and made a part hereof. Nonni's agrees that the Acquired Recipes
are only to be used for cookies produced and sold by Nonni's and Nonni's further agrees not to sale, license or transfer in any manner the Acquired Recipes to a non-related party. 

        2.    Purchase Price.    The purchase price for the Acquired Recipes shall be Two Million Dollars ($2,000,000.00). MFB
shall provide wire transfer instructions to Nonni's. Nonni's agrees to effect the payment by wire transfer in immediate available funds. 

        3.    Counterparts.    This Agreement may be executed in one or more counterparts, all of which shall be considered
one and the same agreement, and shall become effective when one or more such counterparts have been signed by each of the parties and delivered to the other party. 

        4.    Severability.    If any provision of this Agreement or the application of any such provision to any person or
circumstance shall be held invalid, illegal or unenforceable in any respect by a court of competent jurisdiction, such invalidity, illegality or unenforceability shall not affect any other provision
hereof. 

        5.    Attorney's Fees.    Should any litigation be commenced with respect to any matters governed by this Agreement,
the party prevailing shall be entitled, in addition to such other relief as may be granted, to a reasonable sum for such party's attorneys' fees and expenses determined by the court in such
litigation. 

        6.    Governing Law.    This Agreement shall be governed by and construed in accordance with the internal laws of the
State of Utah applicable to agreements made and to be performed entirely within such State, without regard to the conflicts of law principles of such State. 

        7.    Remedies.    Each of the parties acknowledges and agrees that each other party would be damaged irreparably in
the event any of the provisions of this Agreement are not performed in accordance with their specific terms or otherwise are breached. Accordingly, each of the parties agrees that each other party
shall be entitled to an injunction or injunctions to prevent breaches of the provisions of this Agreement and to enforce specifically this Agreement and the terms and provisions hereof in any action
instituted in any court of the United States or any state thereof, having jurisdiction over the parties and the matter, in addition to any other remedy to which it may be entitled, at law or in
equity.

 

        8.    Submission to Jurisdiction.    Each of the parties submits to the jurisdiction of any state or federal court
sitting in Salt Lake City, Utah, in any action or proceeding arising out of or relating to this Agreement and agrees that all claims in respect of the action or proceeding may be heard and determined
in any such court. Each party also agrees not to bring any action or proceeding arising out of or relating to this Agreement in any other court. Each of the parties waives any defense of inconvenient
forum to the maintenance of any action or proceeding so brought and waives any bond, surety, or other security that might be required of any other party with respect thereto. Each party agrees that a
final judgment in any action or proceeding so brought shall be conclusive and may be enforced by suit on the judgment or in any other manner provided by law or at equity. 

	 	 	NONNI'S FOOD COMPANY, INC.
	

 	
 	

By:	

/s/  TIM BRUER      

	 	 	Its:	CEO
	

 	
 	

THE MRS. FIELDS' BRAND, INC.
	

 	
 	

By:	

/s/  LARRY HODGES      

	 	 	Its:	President

QuickLinks

PURCHASE AGREEMENT

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00065-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00065-of-00352.parquet"}]]