Document:

EX-10.27

 Exhibit 10.27 
 CASH AMERICA INTERNATIONAL, INC. 
 2010 LONG TERM INCENTIVE PLAN AWARD
AGREEMENT 
 This Long Term Incentive Plan Award Agreement (the “Agreement”) is
entered into as of the 27th day of January, 2010, by and
between CASH AMERICA INTERNATIONAL, INC. (the “Company”) and                      (“Employee”). 

W I T N E S S E T H: 

WHEREAS, the Company has adopted the First Amended and Restated Cash America International, Inc. 2004 Long-Term Incentive Plan, as
amended (the “Plan”), which is administered by the Management Development and Compensation Committee of the Company’s Board of Directors (the “Committee”); and 

WHEREAS, the Committee has granted to Employee an award (the “Award”) of Restricted Stock Units to encourage
Employee’s continued loyalty and diligence that consists of (a) an Award that shall vest under the terms of the Plan over a four-year period (the “Base Award”), and (b) an additional Award that shall vest, subject to
the satisfaction of certain conditions specified in this Agreement and Exhibit “A” to this Agreement, on January 1, 2013 (the “Performance Award”); 

WHEREAS, the Restricted Stock Units (“RSUs”) represent the unfunded and unsecured promise of the Company to issue
to Employee an equivalent number of shares of the common stock of the Company or its successors (“Common Stock”) at a future date, subject to the terms of this Agreement. 

NOW, THEREFORE, for and in consideration of the mutual promises herein contained, and for other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows: 
 1. Award.

 (a) General. Subject to the restrictions and other conditions set forth herein and in Exhibit “A” to
this Agreement, the Company hereby grants to Employee the following Award: 
 (i) a Base Award of
                     RSUs; and 
 (ii) a maximum Performance Award of                      RSUs (of such amount
                     RSUs shall be considered the target Performance Award (the “Target Performance Award”) as further described on
Exhibit “A”). The Performance Award is designated as a Qualified Performance-Based Award as defined in Section 2 of the Plan. 
 (b) Grant Date. The Award was awarded to Employee on January 27, 2010 (the “Grant Date”). 
 2. Vesting. 
 (a) Base Award Vesting. The Base Award
shall vest as follows: Substantially equal 25% increments of the RSUs shall vest on each of the following dates as long as Employee remains continuously employed by the Company or its subsidiaries or other affiliates through the applicable vesting
date: February 27, 2011; January 31, 2012; January 31, 2013, and January 31, 2014. Any RSUs that are part of the Base Award and have not vested shall remain subject to forfeiture under Section 3 of this Agreement.

 (b) Performance Award Vesting. Subject to the terms and conditions specified
on Exhibit “A,” the portion of the Performance Award payable hereunder, if any, shall vest on January 1, 2013 (“Performance Award Vesting Date”), as long as Employee remains continuously employed by the Company or its
subsidiaries or other affiliates through said date, subject to receiving Committee Certification (as defined on Exhibit “A”). In addition, if Employee’s employment with the Company and all of its subsidiaries and affiliates terminates
for any reason (including death) before the Performance Award Vesting Date and Employee’s age plus tenure with the Company equals at least 65 years (as further described in Section 3(b) of this Agreement), then, subject to the terms and
conditions specified on Exhibit “A,” the portion of the Performance Award payable hereunder, if any, shall vest subject (i) to receiving Committee Certification, and (ii) to the proration rules set forth in Section 3(b) of
this Agreement. 
 3. Treatment of Award Upon Termination of Employment or Failure to Vest. 

(a) Base Award Forfeiture. Upon Employee’s termination of employment with the Company and all of its subsidiaries and
affiliates for any reason (including death), any portion of the Base Award that has not yet vested as provided in Section 2(a) of this Agreement shall be immediately forfeited, and Employee shall forfeit any and all rights in or to such
unvested portion of the Base Award. 
 (b) Performance Award Proration and Forfeiture with Rule of 65. If
Employee’s employment with the Company and all of its subsidiaries and affiliates terminates for any reason (including death) before the Performance Award Vesting Date and Employee’s age plus tenure with the Company as of Employee’s
termination date equals 65 years or more: 
  

	 	i.	Subject to the terms and conditions of Exhibit “A,” Employee shall be entitled to a prorated portion of any Performance Award (A) that receives the
Committee Certification, and (B) that would have otherwise vested and been payable pursuant to this Agreement if Employee had remained employed by the Company through the Performance Award Vesting Date. Such prorated portion shall be determined
by multiplying the amount of the Performance Award that would have been payable to Employee, had Employee remained employed by the Company through the Performance Award Vesting Date, by a fraction the numerator of which is equal to the number of
whole calendar months following the Grant Date that Employee was actively employed by the Company, and the denominator of which is equal to 35; 

  

	 	ii.	The prorated portion of the vested Performance Award payable under this Section 3(b) shall be calculated as of the Performance Award Vesting Date, and shall be
paid at the time specified under Section 4 of this Agreement; and 

  

	 	iii.	Except for any prorated portion of the Performance Award that is determined in accordance with Section 3(b)(i) above and is certified by the Committee in
accordance with the terms of Exhibit “A,” Employee shall forfeit any and all rights in or to the remaining unvested portion of the Performance Award. 

 (c) Performance Award Forfeiture without Rule of 65. If Employee’s employment with the Company and all of its subsidiaries and affiliates terminates for any reason (including death)
before the Performance Award Vesting Date, and Employee’s age plus tenure with the Company as of Employee’s termination date equals less than 65 years, then Employee shall forfeit all rights in or to any portion of the Performance Award.

  
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 (d) Performance Award Forfeiture — General. Any portion of the
Performance Award that does not vest on or before the Performance Award Vesting Date as described hereinabove shall be forfeited, and Employee shall forfeit any and all rights in or to such unvested portion of the Performance Award. 

(e) Tenure with the Company. For purposes of Sections 3(b) and 3(c) of this Agreement, Employee’s “tenure with
the Company” shall be the number of whole years that Employee had been employed by the Company and all of its subsidiaries and affiliates on the most recent anniversary of the commencement of Employee’s employment. 

4. Payment of Awards. 
 (a) General. 
  

	 	i.	Except as provided in Section 4(b)(i) below, (A) as each 25%-portion of the Base Award vests, the Company shall instruct its transfer agent to issue a stock
certificate evidencing the conversion of such vested RSUs into whole vested shares of Common Stock in the name of Employee (or if Employee has died, in the name of Employee’s designated beneficiary or, if no beneficiary has been designated,
Employee’s estate (“Beneficiary”)) within a reasonable time after the vesting date of such 25%-portion of the Base Award, but (B) in no event will the Common Stock relating to the then-vesting portion of the Base Award be
transferred to Employee later than December 31 of the calendar year in which the vesting date for the then-vesting portion of the Base Award occurs. 

  

	 	ii.	If any portion of the Performance Award vests and is certified by the Committee in accordance with the terms of Exhibit “A,” then, except as provided in
Section 4(b)(ii) below, (A) the Company shall instruct its transfer agent to issue a stock certificate evidencing the conversion of all vested Performance Award RSUs certified by the Committee that have not been forfeited under
Section 3 of this Agreement into whole vested shares of Common Stock in the name of Employee (or if Employee has died, in the name of Employee’s Beneficiary) within a reasonable time after the Committee Certification Date (as defined in
Exhibit “A”), but (B) in no event will the Common Stock relating to the vested portion of the Performance Award, as certified by the Committee, be transferred to Employee later than March 15, 2014. 

 

	 	iii.	The Company shall not be required to deliver any fractional shares of Common Stock under the Base Award or the Performance Award. Any fractional shares shall be rounded
up to the next whole share. 

 (b) Deferred Delivery.  

 

	 	i.	Employee may elect to defer the timing of the payment of the vested portions of the Base Award granted under this Agreement until (A) the date Employee has a
separation from service (within the meaning of Internal Revenue Code (“Code”) §409A and the applicable guidance issued thereunder, as reflected in the Plan) (“Separation from Service”) or (B) the earlier
of Employee’s Separation from Service and January 31, 2014. For all portions of the Base Award granted under this Agreement, such deferral election must be made no later than February 26, 2010. 

  
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	 	ii.	Employee may elect to defer but not accelerate the timing of the payment of the portion of the Performance Award granted under this Agreement that vests and is
certified by the Committee in accordance with this Agreement, if any, until the later of January 1, 2015, or the date Employee has a Separation from Service. Such election must be made by the earlier of June 30, 2012, or the date Employee
has a Separation from Service. 

  

	 	iii.	 To the extent required under Code §409A and applicable guidance issued thereunder (“Code §409A”), if Employee is a specified
employee (within the meaning of Code §409A) at the time Employee has a Separation from Service and has elected to defer receipt of his Base Award and/or Performance Award, the shares of Common Stock transferable on a deferred basis as a result
of Employee’s Separation from Service for any reason other than Employee’s death shall not be issued before the date that is six months after Employee’s Separation from Service or such earlier time as may be permitted under Code
§409A. In the event of Employee’s death after he has elected to defer receipt of his Base Award and/or Performance Award, the shares of Common Stock relating to any and all outstanding RSUs that have not been forfeited under Section 3
of this Agreement will be issued in the name of Employee’s Beneficiary, as follows: (A) for the Base Award, within 90 days after Employee’s death, and (B) for any vested Performance Award certified by the Committee, by the latest
to occur of (a) March 15, 2014, (b) December 31 of the year in which his death occurs, or (c) within
2 1/2 months after his date of death. 

 5. Change in
Control. 
 (a) Vesting and Payment. In the event of a Change in Control (as defined below) while Employee
is still employed by the Company or its subsidiaries or other affiliates, vesting of the entire Award (both the Base Award and the Performance Award) shall automatically accelerate and become 100% vested as of the date the Change in Control occurs
as long as Employee has remained continuously employed through such date. In such event, the shares of Common Stock evidencing vested RSUs shall be delivered to Employee in a lump sum within 60 days following the date of the Change in Control,
notwithstanding any election made under Section 4(b) of this Agreement. A “Change in Control” shall mean an event that is a change in the ownership of the Company, a change in the effective control of the Company or a change in
the ownership of a substantial portion of the assets of the Company, all as defined in Code §409A, except that 35% shall be substituted for 30% in applying Treasury Regulations Section 1.409A-3(i)(5)(vi) and 50% shall be substituted for
40% in applying Treasury Regulations Section 1.409A-3(i)(5)(vii). Notwithstanding the above, a “Change in Control” shall not include any event that is not treated under Code §409A as a change in control event with respect
to Employee. 
 (b) Substitution. Notwithstanding anything set forth herein to the contrary, upon a Change in
Control, the Committee, in its sole discretion, may, in lieu of issuing Common Stock, provide Employee with an equivalent amount payable in the form of cash. 

  
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 6. Agreement of Employee. Employee acknowledges that certain restrictions
under state or federal securities laws may apply with respect to the shares of Common Stock to be issued pursuant to the Award. Specifically, Employee acknowledges that, to the extent Employee is an “affiliate” of the Company (as that term
is defined by the Securities Act of 1933), the shares of Common Stock to be issued as a result of the Award are subject to certain trading restrictions under applicable securities laws (including particularly the Securities and Exchange
Commission’s Rule 144). Employee hereby agrees to execute such documents and take such actions as the Company may reasonably require with respect to state and federal securities laws and any restrictions on the resale of such shares which may
pertain under such laws. Notwithstanding anything herein to the contrary and only to the extent permitted under Code §409A, a payment may be delayed to the extent the Company reasonably anticipates that making the payment will violate federal
securities laws or other applicable laws. 
 7. Withholding. Upon the issuance of shares to Employee pursuant to
this Agreement, Employee shall pay an amount equal to the amount of all applicable federal, state and local employment taxes which the Company is required to withhold at any time. Such payment may be made in cash, by withholding from Employee’s
normal pay or short term incentive pay (if any), or, with respect to the issuance of shares to Employee pursuant to this Agreement, by delivery of shares of Common Stock (including shares issuable under this Agreement) in accordance with
Section 14(a) of the Plan and the terms of Code §409A. 
 8. Adjustment of Awards. 

(a) If there is an increase or decrease in the number of issued and outstanding shares of Common Stock through the payment of a stock
dividend or resulting from a stock split-up, a recapitalization, or a combination or exchange of shares of Common Stock, then the number of outstanding RSUs hereunder shall be adjusted so that the proportion of such Award to the Company’s total
issued and outstanding shares of Common stock remains the same as existed immediately prior to such event. 
 (b) Except as
provided in Section 8(a) of this Agreement, no adjustment in the number of shares of Common Stock subject to any outstanding portion of the RSUs shall be made upon the issuance by the Company of shares of any class of its capital stock or
securities convertible into shares of any class of capital stock, either in connection with a direct sale or upon the exercise of rights or warrants to subscribe therefor, or upon conversion of shares or obligations of the Company’s convertible
into such shares or other securities. 
 (c) Upon the occurrence of events affecting Common Stock other than those specified in
Sections 8(a) and 8(b) of this Agreement, the Committee may make such other adjustments to awards as are permitted under Section 5(c) of the Plan. This section shall not be construed as limiting any other rights the Committee may have under the
terms of the Plan. 
 9. Clawback Provision. Notwithstanding anything in the Plan to the contrary, in the event
that the Company is required to materially restate its financial results, excluding a material restatement of such financial results due solely to a change in generally accepted accounting principles in the United States or such other accounting
principles that may be adopted by the Securities and Exchange Commission and are or become applicable to the Company, within two years following the Performance Award Vesting Date as a result of fraud or intentional misconduct on the part of the
Employee, the Committee may, in its discretion, (a) cancel the Performance Award, in whole or in part, whether or not vested (so long as shares of Common Stock have not yet been issued in accordance with Section 4(a)(ii) or
Section 4(b)(ii) of this Agreement) and/or (b) require the Employee to repay to the Company an amount equal to the value of any or all of the shares that have been issued in accordance with Section 4(a)(ii) of this Agreement valued as
of the Performance Award Vesting Date. Such cancellation or repayment obligation shall be effective as of the date specified by the Committee. Any repayment 

  
 5 

 
obligation may be satisfied in shares of Common Stock or cash or a combination thereof (based on the Fair Market Value of the shares of Common Stock on the date of repayment) and the Committee
may provide for an offset to any future payments owed by the Company or any of its subsidiaries or affiliates to the Employee if necessary to satisfy the repayment obligation; provided, however, that if any such offset is prohibited under applicable
law, the Committee shall not permit any offsets and may require immediate repayment by the Employee. 
 10. Plan
Provisions. 
 In addition to the terms and conditions set forth herein, the Award is subject to and governed by the
terms and conditions set forth in the Plan, as may be amended from time to time, which are hereby incorporated by reference. Any terms used herein with an initial capital letter shall have the same meaning as provided in the Plan, unless otherwise
specified herein. In the event of any conflict between the provisions of the Agreement and the Plan, the Plan shall control. 

11. Miscellaneous. 
 (a) Limitation of Rights. The granting of the Award and the execution of the Agreement shall not give Employee any rights to (1) similar grants in future years, (2) any right to be
retained in the employ or service of the Company or any of its affiliates or subsidiaries, or (3) interfere in any way with the right of the Company or its affiliates or subsidiaries to terminate Employee’s employment or services at any
time. 
 (b) Claims Procedure. Any dispute or claim for benefits by any person under this Agreement shall be
determined by the Committee in accordance with the claims procedures under the Cash America International, Inc. Nonqualified Savings Plan. 
 (c) Shareholder Rights. Neither Employee nor Employee’s Beneficiary shall have any of the rights of a shareholder with respect to any shares of Common Stock issuable upon vesting of any
Award, including without limitation a right to cash dividends or a right to vote, until (i) such Award is vested and, if applicable with respect to the Performance Award, certified by the Committee, and (ii) such shares have been delivered
and issued to Employee or Employee’s Beneficiary pursuant to Section 4 of this Agreement. 
 (d)
Severability. If any term, provision, covenant or restriction contained in the Agreement is held by a court or a federal regulatory agency of competent jurisdiction to be invalid, void or unenforceable, the remainder of the terms,
provisions, covenants and restrictions contained in the Agreement shall remain in full force and effect, and shall in no way be affected, impaired or invalidated. 
 (e) Controlling Law. The Agreement is being made in Texas and shall be construed and enforced in accordance with the laws of that state. 

(f) Construction. The Agreement and the Plan contain the entire understanding between the parties, and supersedes any prior
understanding and agreements between them, representing the subject matter hereof. There are no representations, agreements, arrangements or understandings, oral or written, between and among the parties hereto relating to the subject matter hereof
which are not fully expressed herein. 

  
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 (g) Amendments to Comply With Code §409A. Notwithstanding the foregoing,
if any provision of this Agreement would cause compensation to be includible in Employee’s income pursuant to Code §409A(a)(1), then the Company may amend the Agreement in such a way as to cause substantially similar economic results
without causing such inclusion; any such amendment shall be made by providing notice of such amendment to Employee, and shall be binding on Employee. 
 (h) Headings. Section and other headings contained in the Agreement are for reference purposes only and are in no way intended to describe, interpret, define or limit the scope, extent or
intent of the Agreement or any provision hereof. 

  
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 IN WITNESS WHEREOF, the parties hereto have executed the Agreement as of the day and
year first set forth above. 
  

			
	CASH AMERICA INTERNATIONAL, INC.
		
	 By:
	 	
		 	  

		 	Daniel R. Feehan
		 	Chief Executive Officer and President
	
	 EMPLOYEE

	
	  

  
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 EXHIBIT A 
 TERMS AND CONDITIONS OF PERFORMANCE AWARD 
  

	1.	General. The amount of the Performance Award that will vest and be payable upon vesting shall be based on the Company achieving growth in its fully diluted EPS
over the three-year period ending December 31, 2012. 

  

	2.	Target Performance Award and Maximum Performance Award. 100% of the Target Performance Award shall vest and be payable if the Company’s EPS achieves a
compounded annual growth rate (“CAGR”) of 10% or more when comparing the base EPS for the year ended December 31, 2009 (see below), with the EPS for the year ending December 31, 2012 (see below); 200% of the Target Performance
Award (or the maximum Performance Award) shall vest and be payable if the Company’s EPS achieves a CAGR of 20% or more when comparing the base EPS for the year ended December 31, 2009 (see below), with the EPS for the year ending
December 31, 2012 (see below). 

  

	3.	Calculation of CAGR. The base EPS shall be $3.17 per share. The CAGR shall reflect the cumulative growth of the fully diluted EPS over the three-year
period ending December 31, 2012, and shall exclude all amounts of any after-tax gain or loss that exceeds $500,000 from either the discontinuation of any business operations or from the sale of assets in a single transaction that is outside the
ordinary course of the Company’s business (the “2012 Adjusted EPS”). 

  

	4.	Adjustments. If there is an increase or decrease in the number of issued and outstanding shares of Common Stock through the payment of a stock dividend or
resulting from a stock split-up, a recapitalization or a combination or exchange of shares of Common Stock, then the EPS of the base year used to calculate the amount of the Performance Award shall be adjusted to reflect such increase or decrease.

  

	5.	Vesting and Payment Amounts. The amount of the Performance Award that will vest and be payable (subject to Committee Certification, as described below) shall be
determined as follows: 

  

	 	a.	The Company’s 2012 Adjusted EPS must achieve a CAGR of at least 7.5% in order for any amount of the Performance Award to vest and be payable; and with a CAGR of
10%, 100% of the Target Performance Award will vest and be payable (see the Performance Schedule in Paragraph 7 below). 

  

	 	b.	200% of the Target Performance Award amount shall vest and be payable if the Company’s 2012 Adjusted EPS achieves a CAGR of 20% or more. 

 

	 	c.	If the Company’s 2012 Adjusted EPS achieves a CAGR of at least 7.5% but less than 20%, the amount of the Target Performance Award that will vest and be payable
shall be determined in accordance with the Performance Schedule in Paragraph 7 below. (See also the examples in Paragraph 8 below.) 

  

	 	d.	No portion of the Performance Award will vest or be payable if the Company’s 2012 Adjusted EPS achieves a CAGR of less than 7.5%. 

 

	 	e.	For purposes of determining the amount of the Performance Award that will vest and be payable, CAGR shall be rounded to the nearest 0.1%; the calculated percentage of
the amount of the Performance Award payable at vesting will be rounded to the nearest 1.0%; and any fractional share resulting from the calculation shall be rounded up to the next whole share. 

	6.	Committee Certification. At its first regularly scheduled meeting (or, if later, at the first meeting held once the necessary EPS data has become available)
following the Performance Award Vesting Date (which meeting is anticipated to occur during the last 14 days of January 2013), the Committee (or any successor thereto) shall determine the extent to which the conditions for the vesting of the
Performance Award described in this Appendix (the “Performance Goals”) have been met and shall certify the portion of the Target Performance Award, if any, that has vested and is payable (“Committee Certification”).
Such Performance Goals will be considered to have been met only to the extent that the Committee certifies in writing (within the meaning of Treasury Regulations Section 1.162-27(e)(5)) that they have been met. The Committee Certification shall
include the satisfaction of the performance goals set forth in this Exhibit and of the satisfaction of all other material terms of the Performance Award (including, without limitation, the requirements of remaining continuously employed and/or
attaining Rule of 65). The date the Committee makes such a written certification shall be deemed the “Committee Certification Date”). 

  

	7.	Performance Schedule:  

  

																	
	 3 Year
EPS CAGR*
	 	 	Percentage of
Target
Performance
Award To be
Issued1 **	 	 	 	 	3 Year
EPS CAGR*	 	 	Percentage of
Target
Performance
Award To be
Issued1 **	 
	 	20.0	% 	 	 	200	% 	 	 	 	 	17.4	% 	 	 	174	% 
	 	19.9	% 	 	 	199	% 	 	 	 	 	17.3	% 	 	 	173	% 
	 	19.8	% 	 	 	198	% 	 	 	 	 	17.2	% 	 	 	172	% 
	 	19.7	% 	 	 	197	% 	 	 	 	 	17.1	% 	 	 	171	% 
	 	19.6	% 	 	 	196	% 	 	 	 	 	17.0	% 	 	 	170	% 
	 	19.5	% 	 	 	195	% 	 	 	 	 	16.9	% 	 	 	169	% 
	 	19.4	% 	 	 	194	% 	 	 	 	 	16.8	% 	 	 	168	% 
	 	19.3	% 	 	 	193	% 	 	 	 	 	16.7	% 	 	 	167	% 
	 	19.2	% 	 	 	192	% 	 	 	 	 	16.6	% 	 	 	166	% 
	 	19.1	% 	 	 	191	% 	 	 	 	 	16.5	% 	 	 	165	% 
	 	19.0	% 	 	 	190	% 	 	 	 	 	16.4	% 	 	 	164	% 
	 	18.9	% 	 	 	189	% 	 	 	 	 	16.3	% 	 	 	163	% 
	 	18.8	% 	 	 	188	% 	 	 	 	 	16.2	% 	 	 	162	% 
	 	18.7	% 	 	 	187	% 	 	 	 	 	16.1	% 	 	 	161	% 
	 	18.6	% 	 	 	186	% 	 	 	 	 	16.0	% 	 	 	160	% 
	 	18.5	% 	 	 	185	% 	 	 	 	 	15.9	% 	 	 	159	% 
	 	18.4	% 	 	 	184	% 	 	 	 	 	15.8	% 	 	 	158	% 
	 	18.3	% 	 	 	183	% 	 	 	 	 	15.7	% 	 	 	157	% 
	 	18.2	% 	 	 	182	% 	 	 	 	 	15.6	% 	 	 	156	% 
	 	18.1	% 	 	 	181	% 	 	 	 	 	15.5	% 	 	 	155	% 
	 	18.0	% 	 	 	180	% 	 	 	 	 	15.4	% 	 	 	154	% 
	 	17.9	% 	 	 	179	% 	 	 	 	 	15.3	% 	 	 	153	% 
	 	17.8	% 	 	 	178	% 	 	 	 	 	15.2	% 	 	 	152	% 
	 	17.7	% 	 	 	177	% 	 	 	 	 	15.1	% 	 	 	151	% 
	 	17.6	% 	 	 	176	% 	 	 	 	 	15.0	% 	 	 	150	% 
	 	17.5	% 	 	 	175	% 	 	 	 	 	14.9	% 	 	 	149	% 

 Continued on next page 

																	
	 3 Year
EPS CAGR*
	 	 	Percentage of
Target
Performance
Award To be
Issued1 **	 	 	 	 	3 Year
EPS CAGR*	 	 	Percentage of
Target
Performance
Award To be
Issued1 **	 
	 	14.8	% 	 	 	148	% 	 	 	 	 	11.1	% 	 	 	111	% 
	 	14.7	% 	 	 	147	% 	 	 	 	 	11.0	% 	 	 	110	% 
	 	14.6	% 	 	 	146	% 	 	 	 	 	10.9	% 	 	 	109	% 
	 	14.5	% 	 	 	145	% 	 	 	 	 	10.8	% 	 	 	108	% 
	 	14.4	% 	 	 	144	% 	 	 	 	 	10.7	% 	 	 	107	% 
	 	14.3	% 	 	 	143	% 	 	 	 	 	10.6	% 	 	 	106	% 
	 	14.2	% 	 	 	142	% 	 	 	 	 	10.5	% 	 	 	105	% 
	 	14.1	% 	 	 	141	% 	 	 	 	 	10.4	% 	 	 	104	% 
	 	14.0	% 	 	 	140	% 	 	 	 	 	10.3	% 	 	 	103	% 
	 	13.9	% 	 	 	139	% 	 	 	 	 	10.2	% 	 	 	102	% 
	 	13.8	% 	 	 	138	% 	 	 	 	 	10.1	% 	 	 	101	% 
	 	13.7	% 	 	 	137	% 	 	 	 	 	10.0	% 	 	 	100	% 
	 	13.6	% 	 	 	136	% 	 	 	 	 	9.9	% 	 	 	96	% 
	 	13.5	% 	 	 	135	% 	 	 	 	 	9.8	% 	 	 	92	% 
	 	13.4	% 	 	 	134	% 	 	 	 	 	9.7	% 	 	 	88	% 
	 	13.3	% 	 	 	133	% 	 	 	 	 	9.6	% 	 	 	85	% 
	 	13.2	% 	 	 	132	% 	 	 	 	 	9.5	% 	 	 	81	% 
	 	13.1	% 	 	 	131	% 	 	 	 	 	9.4	% 	 	 	77	% 
	 	13.0	% 	 	 	130	% 	 	 	 	 	9.3	% 	 	 	73	% 
	 	12.9	% 	 	 	129	% 	 	 	 	 	9.2	% 	 	 	69	% 
	 	12.8	% 	 	 	128	% 	 	 	 	 	9.1	% 	 	 	65	% 
	 	12.7	% 	 	 	127	% 	 	 	 	 	9.0	% 	 	 	62	% 
	 	12.6	% 	 	 	126	% 	 	 	 	 	8.9	% 	 	 	58	% 
	 	12.5	% 	 	 	125	% 	 	 	 	 	8.8	% 	 	 	54	% 
	 	12.4	% 	 	 	124	% 	 	 	 	 	8.7	% 	 	 	50	% 
	 	12.3	% 	 	 	123	% 	 	 	 	 	8.6	% 	 	 	46	% 
	 	12.2	% 	 	 	122	% 	 	 	 	 	8.5	% 	 	 	42	% 
	 	12.1	% 	 	 	121	% 	 	 	 	 	8.4	% 	 	 	38	% 
	 	12.0	% 	 	 	120	% 	 	 	 	 	8.3	% 	 	 	35	% 
	 	11.9	% 	 	 	119	% 	 	 	 	 	8.2	% 	 	 	31	% 
	 	11.8	% 	 	 	118	% 	 	 	 	 	8.1	% 	 	 	27	% 
	 	11.7	% 	 	 	117	% 	 	 	 	 	8.0	% 	 	 	23	% 
	 	11.6	% 	 	 	116	% 	 	 	 	 	7.9	% 	 	 	19	% 
	 	11.5	% 	 	 	115	% 	 	 	 	 	7.8	% 	 	 	15	% 
	 	11.4	% 	 	 	114	% 	 	 	 	 	7.7	% 	 	 	12	% 
	 	11.3	% 	 	 	113	% 	 	 	 	 	7.6	% 	 	 	8	% 
	 	11.2	% 	 	 	112	% 	 	 	 	 	7.5	% 	 	 	4	% 
				 				 	 	 	 	7.49	% & below 	 	 	0	% 

  

	(1)	Reflects the % of Target Performance Award that may vest and be payable. 

	*	CAGR Percentage to be rounded to nearest 0.1% 

	**	Percentage of Performance Award to be issued rounded to the nearest 1% 

	8.	Examples: For purposes of these examples, assume Employee is granted a Target Performance Award of 325 RSUs: 

 

	 	a.	If the CAGR is 14.3%, Employee shall receive the number of shares equal to 143% of the number of RSUs granted as the Target Performance Award, rounded up to the next
whole share or 465 shares (325 * 143% = 464.75). 

  

	 	b.	If the CAGR is 11.1%, Employee shall receive the number of shares equal to 111% of the number of RSUs granted as the Target Performance Award rounded up to the next
whole share or 361 shares (325 * 111% = 360.75). 

  

	 	c.	If CAGR is 9.0%, Employee shall receive the number of shares equal to 62% of the number of RSUs granted as the Target Performance Award rounded up to the next whole
share or 202 shares (325 * 62% = 201.5). 

  

	 	d.	If CAGR is 7.49% or less, Employee shall not receive any portion of the Performance Award.EX-10.51

 Exhibit 10.51 
 THIRD AMENDMENT TO THE 
 CASH AMERICA INTERNATIONAL, INC. 401(k) SAVINGS
PLAN 
 (as amended and restated effective January 1, 2010) 

THIS AMENDMENT to the Cash America International, Inc. 401(k) Savings Plan (the “Plan”) is made by the Administrative
Committee of the Plan (the “Administrative Committee”). 
 W I T N E S S E T H : 

WHEREAS, Cash America International, Inc. (the “Company”) maintains the Plan for the benefit of its employees; and

 WHEREAS, Section 13.1 of the Plan provides that the Administrative Committee has the authority to amend the Plan
at any time; and 
 WHEREAS, the Administrative Committee desires to amend the Plan to (i) clarify automatic
enrollment provisions for temporary employees and interns who become eligible for the Plan; (ii) exclude compensation paid by affiliates who are not participating employers in the Plan from Plan-eligible compensation; (iii) update the
definition of eligible retirement plans for receiving rollover distributions from the Plan; (iv) restrict Participants who are subject to the blackout period described in Cash America International, Inc.’s insider trading policy from
transferring investments out of the Company Stock Fund during the quarterly blackout period; (v) provide that if a participant is not married and does not have a designated beneficiary, the Plan may pay any death benefit to the
participant’s estate or any relatives that may be identified; and (vi) make such other changes as described herein. 

NOW, THEREFORE, the Plan is hereby amended as follows, effective as of August 21, 2012: 

1. Section 1.19 is amended to read as follows: 
 1.19 Compensation will have the meaning set forth in subsection (a), (b), (c), (d) or (e) hereof, whichever is applicable: 

(a) Benefit Compensation. For purposes of determining the amount of Before-Tax Contributions pursuant to Section 3.1,
determining the amount of Matching Contributions pursuant to Section 3.3, allocating Supplemental Contributions pursuant to Section 5.3, and for all other purposes except those set forth in subsections (b), (c), (d) and
(e) hereof, “Compensation” means, for any Plan Year, the total of the amounts described in subsections (1) and (2), excluding the amounts described in subsections (3), (4), (5), (6) and (7), determined as follows:

 (1) All amounts that are wages within the meaning of Code Section 3401(a) and all other payments of
compensation to an Employee by an Affiliate (in the course of the Affiliate’s trade or business) for which the Affiliate is required to furnish the Employee a written statement under Code Sections 6041(d), 6051(a)(3) and 6052 (i.e., all amounts
reportable by Affiliates as wages subject to income tax on IRS Form W- 2); provided, such amounts will be determined without regard to any rules that limit the remuneration included in wages based on the nature or location of employment or the
services performed [such as the exception for agricultural labor in Code Section 3401(a)(2)]; plus 

 (2) Any elective deferral (as defined in Section 402(g)(3)), and any
amount which is contributed or deferred by an Affiliate at the election of the Employee and which is not includable in the gross income of the Employee by reason of Code Sections 125, 457 or 132(f)(4), including any amounts not available to an
Employee in cash in lieu of group health coverage because the Employee is unable to certify that he has other health coverage; excluding 
 (3) All amounts included in subsection (1) that consist of any reimbursements or other expense allowances, fringe benefits (cash and noncash), moving expenses, deferred compensation and welfare
benefits (even if includable in gross income); excluding 
 (4) All amounts included in subsection (1) or
(2) and not otherwise excluded under subsection (3) that are paid on the payroll of an Affiliate that is not a Participating Company; excluding 

(5) All amounts included in subsection (1) or (2) and not otherwise excluded under
subsection (3) or (4) that are paid after the Participant’s severance from employment with all Affiliates, except to the extent that (A) the Compensation is paid by the later of 2 1/2 months after severance from employment or the end of the Plan Year that includes the date of severance from employment, and (B) (i) the Compensation is regular compensation for services during
the Employee’s regular working hours, or compensation for services outside the employee’s regular working hours (such as overtime or shift differential), commissions, bonuses or other similar payments, and the Compensation would have been
paid to the Employee prior to severance from employment if the employee had continued in employment with an Affiliate, or (ii) the Compensation is payment for unused accrued bona fide sick, vacation or other leave that the Employee would have
been able to use if employment had continued and the Compensation would have been included in Compensation under the Plan if paid prior to severance from employment. The exclusion under this subsection does not apply to payments to an individual who
does not currently perform services for an Affiliate because of qualified military service under Code Section 414(u)(1), to the extent the payments do not exceed the amounts the individual would have received if the individual had continued to
perform services for an Affiliate rather than entering qualified military service. For purposes of this subsection, a Participant will not be considered to have a severance from employment if, in connection with a change of employment, the
Participant’s new employer maintains the Plan with respect to the Participant; excluding 
 (6) All
amounts otherwise included in Compensation pursuant to subsections (1) through (5) that consist of any amounts paid or made available to a Participant during the Plan Year while he is not an Active Participant; excluding 

  
 2 

 (7) All Compensation in excess of $200,000 (or such other limit as is
applicable for the Plan Year under Code Section 401(a)(17)). 
 (b) Top-Heavy Compensation. Solely for
purposes of Section 14.3 (relating to minimum Contributions under a Top-Heavy Plan), “Compensation” means, with respect to a Participant for a specified period, the amounts from all Affiliates referred to in subsections (a)(1) and
(a)(2) hereof minus the amounts described in subsections (a)(5) and (a)(7) hereof. 
 (c) Section 415
Compensation. Solely for purposes of Section 6.6 (relating to maximum contribution and benefit limitations under Code Section 415), “Compensation” means, with respect to a Participant for a Limitation Year, the total of
the amounts from all Affiliates referred to in subsections (a)(1) and (a)(2), less the amounts described in subsections (a)(5) and (a)(7), if “Limitation Year” were substituted for “Plan Year.” 

(d) Key Employee and Highly Compensated Employee Compensation. Solely for purposes of determining which Employees are Key
Employees and which Employees are Highly Compensated Employees for any applicable Plan Year, “Compensation” means, with respect to an Employee for a specified Plan Year, the total of the amounts from all Affiliates referred to in
subsections (a)(1) and (a)(2), less the amount described in subsection (a)(5). 
 (e) Testing Compensation. For
purposes of performing discrimination testing to ensure compliance with Code Sections 401(a)(4), 401(k) and 401(m) and for purposes of allocating Supplemental Contributions under Section 5.3(d), “Compensation” generally means the
total of the amounts from all Affiliates determined under subsections (a)(1) and (a)(2), but excluding the amounts determined under subsections (a)(5), (a)(6) and (a)(7); provided, on a Plan Year-by-Plan Year basis, the Administrative Committee may
elect to use any other definition that satisfies the nondiscrimination requirements of Code Section 414(s). 
 2. Section 1.22(b) is
amended to read as follows: 
 (b) An individual classified as an independent contractor or leased employee or an Employee of a
company that is not a Participating Company under a Participating Company’s customary worker classification practices (whether or not such individual is actually an Employee of a Participating Company); 

3. Section 1.33 is amended to read as follows: 
 1.33 Eligible Retirement Plan means either (i) an individual retirement account described in Code Section 408(a), (ii) an individual retirement annuity described in Code
Section 408(b) (other than an endowment contract), (iii) a qualified trust described in Code Section 401(a) the terms of which permit the acceptance of rollover distributions, (iv) an annuity plan described in Code
Section 403(a), (v) an annuity contract described in Code Section 403(b), (vi) an eligible plan under Code Section 457(b) which is maintained by a state, political subdivision of a state or any agency or instrumentality of a
state or political subdivision of a state and which agrees to separately account for amounts transferred from the Plan, or (vii) a Roth IRA described in Code Section 408A. This definition will also apply in the case of a distribution to a
surviving spouse, or to a spouse or former spouse who is the alternate payee under a qualified domestic 

  
 3 

 
relations order, as defined in Code Section 414(p). In the case of a distribution to a non-spouse Beneficiary, Eligible Retirement Plan means either (i) an individual retirement account
described in Code Section 408(a), (ii) an individual retirement annuity described in Code Section 408(b) (other than an endowment contract), or (iii) a Roth IRA described in Code Section 408A, in each case established for
the purpose of receiving the distribution on behalf of the Beneficiary. 
 4. Section 1.66 is amended to read as follows: 

1.66 Spouse or Surviving Spouse means, with respect to a Participant, the person who is treated as married to
such Participant under the laws of the state in which the Participant resides, subject to the limitations of the Defense of Marriage Act. In addition, a Participant’s former Spouse will be treated as his Spouse or Surviving Spouse to the extent
provided under a qualified domestic relations order, as defined in Code Section 414(p). 
 5. Subsection (2) of Section 2.1(a) is
amended to read as follows: 
 (2) Change in Status. A Temporary Employee who ceases to be a Temporary
Employee prior to meeting the eligibility requirements in subsection (a)(1), but who continues to be or later becomes a Covered Employee, will become an Active Participant on the later of (i) the first day of the first payroll period that
begins after the date of such change in status, or (ii) the Entry Date coinciding with or next following the Employee’s completion of 30 days of service with the Affiliates, provided he is a Covered Employee on such initial date of
participation. 
 6. Section 2.1(d) is amended to read as follows: 
 (d) Predecessor Employer. To the extent (i) determined by the Controlling Company or the Administrative Committee, (ii) set forth on Schedule B hereto (or in other records of the
Controlling Company or the Administrative Committee), and (iii) not otherwise counted hereunder, an Employee’s periods of employment with one or more companies or enterprises acquired by or merged into, or all or a portion of the assets or
business of which are acquired by, an Affiliate, or which was previously an Affiliate but is no longer an Affiliate, will be taken into account in determining his service under this Section 2.1, provided that such Employee was employed by such
company or enterprise on the effective date of the transaction and became an Employee of an Affiliate as a result of such transaction. 
 7.
Section 2.2(b) is amended to read as follows: 
 (b) Termination before Participation. If a Covered Employee
satisfies the eligibility requirements set forth in Section 2.1, terminates employment with a Participating Company (and all other Participating Companies) before the Entry Date on which he otherwise would become an Active Participant, and
then is reemployed by a Participating Company, he will become an Active Participant as of the later of (i) the Entry Date on which he otherwise would have become an Active Participant if he had not terminated employment or (ii) the date he
is reemployed as a Covered Employee. For this purpose, the eligibility requirements from Section 2.1 that are applied will be the requirements that apply to the job classification that the Covered Employee has upon rehire (e.g.,
Temporary Employee or otherwise). 

  
 4 

 8. Section 2.3(a) is amended to read as follows: 

(a) Exclusion Before Participation. If a Covered Employee (i) satisfies the eligibility requirements set forth in
Section 2.1, (ii) changes his employment status (but remains employed) so that he ceases to be a Covered Employee before the Entry Date on which he otherwise would become an Active Participant, and (iii) then again changes his
employment status and becomes a Covered Employee prior to completing a Break in Service, he will become an Active Participant as of the later of (A) the date that would have been his Entry Date, or (B) the date he again becomes a Covered
Employee. For this purpose, the eligibility requirements from Section 2.1 that are applied will be the requirements that apply to the job classification that the Covered Employee has upon return to Covered Employee status (e.g.,
Temporary Employee or otherwise). If an Employee covered by this subsection does complete a Break in Service prior to again becoming a Covered Employee, his entry to participation in the Plan will be governed by Section 2.2(c). 

9. Section 2.3(c) is amended to read as follows: 
 (c) Change to Covered Employee Status. If an Employee who first satisfied the eligibility requirements of Section 2.1 while he was not a Covered Employee subsequently changes his
employment status (including rehire) so that he becomes a Covered Employee, he will become an Active Participant as of the later of (i) the date that would have been his Entry Date, or (ii) the date of his change in status. For this
purpose, the eligibility requirements from Section 2.1 that are applied will be the requirements that apply to the job classification that the Employee has upon becoming a Covered Employee (e.g., Temporary Employee or otherwise).

 10. A new section 2.4 is added to read as follows: 
 2.4 Participant Information. Each Covered Employee who becomes a Participant will, as soon as practicable thereafter, execute and file with the Administrative Committee such personal
information and data as the Administrative Committee deems necessary for the orderly administration of the Plan. In addition, each Participant will keep the Administrative Committee or its delegate or agent informed of any changes in such
information, including changes to his address and the address(es) of his Beneficiary(ies). 
 11. The introductory paragraph of
Section 3.1(b) is amended to read as follows: 
 (b) Deferral Elections. Each Active Participant who desires
that his Participating Company make a Before-Tax Contribution on his behalf may make a Deferral Election. Such Deferral Election will be on a form provided by the Administrative Committee, through an interactive telephone or internet-based system or
in such other manner as the Administrative Committee may prescribe, and will provide for the reduction of the Active Participant’s Compensation for each payment of eligible Compensation made while he is an Active Participant. Notwithstanding
the foregoing and absent an affirmative election to the contrary, (i) each Employee who becomes a Participant due to change in status pursuant to Section 2.1(a)(2) or 2.3, or who is eligible for the Plan immediately upon rehire or return
to status as a Covered Employee as described in Sections 2.2(b) and (c), will be deemed to have made a Deferral Election at a rate equal to 3% (or such other amount as the Administrative 

  
 5 

 
Committee determines, in its sole discretion), effective as soon as practicable following the later of the 30th day after such change in status or his or her date of initial participation or
return to participation; and (ii) each other Covered Employee hired on or after January 1, 2006, will be deemed to have made a Deferral Election at a rate equal to 3% (or such other amount as the Administrative Committee determines, in its
sole discretion) as soon as practicable on or after his or her date of initial participation in the Plan. The Administrative Committee in its sole discretion may prescribe such nondiscriminatory terms and conditions governing Deferral Elections as
it deems appropriate. Subject to any modifications, additions or exceptions that the Administrative Committee, in its sole discretion, deems necessary, appropriate or helpful, the following terms will apply to Deferral Elections: 

12. Section 6.2(d) is amended to read as follows: 
 (d) Discretionary Return of Elective Deferrals. If after the reductions described in subsections (b) and (c) hereof, (i) a Participant’s aggregate Elective Deferrals made
for any calendar year under the Plan and any other plans, contracts or arrangements with Participating Companies and any other employers still exceed the Maximum Deferral Amount, and (ii) such Participant submits to the Administrative
Committee, on or before the March 1st following the
end of such calendar year (or such later date permitted by the Administrative Committee), a written request that the Administrative Committee distribute to such Participant all or a portion of his remaining Before-Tax Contributions made for such
calendar year, then the Administrative Committee may, but will not be required to, cause the Trustee to distribute such amount, plus any allocable income or loss up to the last day of such calendar year, to such Participant in the manner described
in subsection (b) hereof on or before the April 15 following the end of the year in which the Maximum Deferral Amount was exceeded. 

13. Section 7.3(e) is amended to read as follows: 
 (e) Sales and Purchases of Company Stock. The Investment Funds for the Plan will include a Company Stock Fund. The Company Stock Fund will be subject to the following rules: 

(1) To the extent that any cash amounts received by or held in the Trust Fund are to be invested in the Company Stock
Fund, the Trustee, as properly directed by the Administrative Committee, will effect purchases of whole shares of Company Stock pursuant to procedures established by the Administrative Committee. The Trustee will make such purchases in compliance
with all applicable securities laws and may purchase Company Stock (A) in the open market, (B) in privately negotiated transactions with holders of Company Stock and/or the Controlling Company, and/or (C) through the exercise of stock
rights, warrants or options. Alternatively, the Trustee may acquire the requisite number of shares of Company Stock from shares already acquired for other Participants’ Accounts and made available pursuant to the procedure described in
subsection (e)(2)(B) hereof. The Trustee will make all purchases of Company Stock at a price or prices which, in the judgment of the Trustee, do not exceed the fair market value of such Company Stock as of the date of the purchase; with respect to
Company Stock purchased on the open market, the total cost to Participants will include acquisition costs. 

  
 6 

 (2) To the extent that any shares of Company Stock held in the Trust Fund
are to be liquidated for purposes of investing in one or more of the other Investment Funds, making distributions and/or otherwise, the Trustee, in a manner consistent with the terms of subsection (e)(1) hereof, will either (A) sell, at fair
market value, the appropriate number of shares of Company Stock to effect such election, or (B) retain such shares for credit to other Participants’ Accounts; any shares of Company Stock so retained will be deemed to have been sold at fair
market value on the day the election to sell is to be effective as described in subsection (e)(3) hereof. 
 (3)
If Company Stock is to be purchased or sold, such purchases and sales will be made as soon as administratively practicable. 
 (4) During the quarterly blackout period described in the Controlling Company’s insider trading policy, Participants who are subject to the blackout in accordance with such policy may not initiate
transactions that would violate such policy. 
 14. Section 7.4 is amended to read as follows: 

7.4 Valuation. 
 As of each Valuation Date, the Trustee will determine the fair market value of each of the Investment Funds after first deducting any expenses which have not been paid by the Participating Companies. All
costs and expenses directly identifiable to one Investment Fund will be allocated to that Investment Fund. 
 15. Section 10.6(b) is
amended to read as follows: 
 (b) No Designation or Designee Dead or Missing. In the event that: 

(1) A Participant dies without designating a Beneficiary; 

(2) The Beneficiary designated by a Participant is not surviving when a payment is to be made to such person under the
Plan, and no contingent Beneficiary has been designated; or 
 (3) The Beneficiary designated by a Participant
cannot be located by the Administrative Committee within 1 year after the date benefits are to commence to such person; 
 then, in any of such
events, the Beneficiary of such Participant with respect to any benefits that remain payable under this Article will be the Participant’s Surviving Spouse, if any. If such Participant does not have a Surviving Spouse, the Administrative
Committee may in its discretion treat the Participant’s estate or such heirs and/or relatives of the Participant, as the Administrative Committee may determine, as the Beneficiary of such Participant, without further liability with respect to
or in the amount of such payment either on the part of any Participating Company, the Administrative Committee or the Trustee. 

  
 7 

	16.	Section 11.3(a) is amended by inserting the word “and” at the end of subsection (14) thereto and by adding a new subsection (15) thereto, to
read as follows: 

 (15) to delegate any recordkeeping or other administerial duties hereunder to
any other person or third-party; 
 IN WITNESS WHEREOF, the Administrative Committee has caused its duly authorized
member to execute this Amendment on the date written below. 
  

			
	ADMINISTRATIVE COMMITTEE
		
	By:	 	/s/ Randall Blubaugh
		 	  

	Date:	 	12/13/2012

  
 8

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