Document:

EX-10.9

 Exhibit 10.9 

DISTRIBUTION AGREEMENT 

THIS DISTRIBUTION AGREEMENT (this “Agreement”) is made as of May 5, 2016 (“Effective Date”) by and between HUSA
Development Inc., formerly Hologram USA Productions Inc. (“Licensor”), and Hologram FOTV Productions Inc. (“Licensee”). Each of Licensor and Licensee are a “Party” and both collectively are the “Parties”. 

RECITALS 
 A. Licensor is engaged
in the business of creating, developing, producing and delivering holographic programming content (the “Holograms”) utilizing Licensor’s proprietary technology, brands and trademarks. 

B. Licensee is engaged in the business of installing permanent holographic productions for theatrical presentations. 

C. Licensee wishes to obtain, and Licensor has agreed to grant to Licensee, the exclusive right to market, display and distribute the
Holograms, and improvements or enhancements thereof, globally using the Trademarks (as such terms are defined below) on the terms and conditions set forth herein. 

NOW, THEREFORE, in consideration of the mutual covenants, terms and conditions set out herein, and for other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows: 
 1. Distribution. Licensor appoints
Licensee to act as Licensor’s exclusive distributor in connection with all sales, licensing, distribution and other commercial exploitation of the Holograms, including those currently existing and all future Holograms produced by or acquired by
Licensor, worldwide and for the Term in the Licensed Media (as such terms are defined below), in all formats and versions (including, without limitation, any segments derived from the Holograms), as further set forth in this Agreement. Licensee
shall additionally have the right to advertise and promote the Holograms, and arrange for the advertising and promotion of the Holograms, in all media now known or hereafter devised (the “Advertising Rights”). Licensee agrees to use
commercially reasonable efforts to effect maximum distribution of the Holograms in a manner that enhances the business, good name, goodwill and reputation of Licensee, Licensor and the Holograms and in a manner that complies with all applicable
laws. Licensee agrees to use good faith efforts to generate exposure for the Holograms and to maximize revenue from the sales, licensing, distribution and other commercial exploitation of the Holograms. However, Licensee makes no representations or
warranties as to its ability to obtain opportunities to commercially exploit the Holograms or generate any minimum amount of revenue. Subject to this Agreement, Licensee, in its sole discretion, shall determine how its services are to be performed.
All payments in respect of Licensee’s distribution of the Holograms shall be received directly by Licensee. 
 2. Term. This
Agreement shall commence on the date hereof and continue for a term of five (5) years (the “Term”), with successive one (1) year extensions unless written notice of termination of this Agreement, for any reason, is sent by either
Party to the other no later than sixty (6) days before the expiration of the then-current term. 

 3. Licensed Media. Licensor hereby grants Licensee the right to distribute the Holograms
for all forms of commercial exploitation, whether on a free, paid, subscription or other basis including, without limitation, via theatrical exhibitions, any form of internet protocol delivery to all internet-capable devices, any form of
video-on-demand and/or pay-per-view, all modes of television exhibition, all traditional distribution of home video devices, all so-called “disc on demand,” “manufacture on demand,” and similar fulfillment services, streaming,
downloadable and/or other non-tangible delivery to fixed and mobile platforms including personal and other computers, cell phones, personal and other communication devices, personal and other digital devices, personal and other music, video and/or
other audiovisual recorders and/or players, and/or via “podcast” and/or via all other personal, digital, mobile and other devices, platforms and services, whether now known or hereafter devised, to any customer or audience worldwide (the
“Licensed Media”). 
 4. Distribution Net Revenues. All revenues received by Licensee in connection with all sales,
licensing, distribution and commercial exploitation of the Holograms hereunder, net of all direct costs and expenses incurred by Licensee for the advertising, promotion and distribution of the Holograms (the “Net Revenues”), shall be
shared equally by Licensee and Licensor. For clarity, all promotional and advertising expenses related to the distribution of the Holograms including, without limitation, all theatrical exhibitions shall be determined by Licensee in its sole
discretion. 
 5. Payment, Accounting and Reporting. Licensee shall pay Licensor its half of all Net Revenues (if any) within thirty
(30) days of the end of each fiscal quarter of Licensee in which such Net Revenues were collected. Licensee will make available accounting statements to Licensor in accordance with the notice provision of this Agreement. All statements
submitted to Licensor shall include, at a minimum, transactional data and revenues generated by the Holograms and all expenses incurred hereunder. Licensor shall have the right, upon at least thirty (30) days prior written notice, to audit
Licensee’s books and records solely related to the Holograms at Licensee’s regular place of business and during Licensee’s regular business hours. Such right to audit is limited to the Holograms, and under no circumstances shall
Licensor have the right to examine records relating to Licensee’s business generally, or with respect to any other titles or content. Such audit shall be conducted by an independent certified accountant at Licensor’s sole cost and expense,
and not more frequently than once per year. No statement may be audited more than once and no such audit shall be conducted in a manner that unreasonably interferes with Licensee’s business. 

6. Residuals and Third Party Participations. Licensor is responsible for any and all residual and other additional or supplemental
payments payable to any union, guild or other entity required to be made by reason of the commercial exploitation of the Holograms and the advertising rights as set forth herein. Licensor is responsible for paying all third party participations
granted by Licensor in connection with the Holograms. 

  
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 7. Delivery of Hologram Content. All necessary clearance, preparation, and delivery to
Licensee of such materials necessary for the reasonable and efficient distribution and commercial exploitation of the Holograms (“Materials”) shall be at Licensor’s sole cost and expense. Licensor acknowledges and agrees that
Licensor’s failure to timely deliver Materials may prevent Licensee from making the Holograms available for distribution, and any delayed performance or non-performance by Licensee arising from (i) Licensor’s failure to meet its
delivery obligations of the Materials hereunder, or (ii) the failure of the video or audio elements of the Holograms to meet quality control standards of channel of distribution shall not be a breach hereof by Licensee. 

8. Ownership of Holograms. All ownership rights and title in and to the entire contents of the Holograms, including, but not limited
to, films and recordings thereof, title or titles, names, trademarks, concepts, stories, plots, incidents, ideas, formulas, formats, general content and any other literary, musical, artistic, or other creative material included therein shall, as
between Licensor and Licensee, remain vested in Licensor. 
 9. Source Copy Loss or Damage. Licensor is solely responsible for
creating and retaining copies of the Holograms or other Materials prior to submitting them to Licensee. Licensee shall not be responsible for any loss of or damage to physical elements of the Holograms or other Materials submitted to Licensee under
any circumstances or for any reason whatsoever, provided such loss or damage is not the result of Licensee’s gross negligence or willful misconduct. 

10. Editing. Licensee will not edit, and will not permit third parties to edit the Holograms except for the following purposes:
(i) to prepare closed captioned, subtitled and/or dubbed versions the Holograms; (ii) to avoid legal liability or conform the Holograms to applicable laws, standards and practices; (iii) if applicable, to insert interstitial
advertisements; (iv) if applicable, to compress the Holograms and/or the credits as required by any third party licensee in connection with time limitations on the presentation of the Holograms; (v) to create clips, excerpts and segments
for promotional use or in connection with serialized exhibition of the Holograms; and, (vi) if necessary, to create advertising and publicity materials for the Holograms, including without limitation trailers, still photos and customized
metadata. 
 11. Trademarks. 

a. Licensor grants to Licensee an exclusive and non-transferrable right and license to use Licensors trademarks, trade names and logos (the
“Trademarks”) to market, distribute and otherwise commercially exploit the Holograms. Licensee shall be entitled to insert its trademarks, trade names and/or logos in any exhibition of the Holograms and to insert such trademarks, trade
names and/or logos in all commercialization thereof and/or paid advertising related thereto.
 b. This Agreement shall not be construed to
give Licensee any ownership right, title or interest in any of the Trademarks, but only to permit Licensee to use them for the limited purposes set forth herein. Licensee acknowledges that the Trademarks and the goodwill associated therewith,
whether currently existing or accruing in the future, are and shall remain 

  
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the sole property of Licensor and not Licensee. Licensor acknowledges that the trademarks, trade secrets and other intellectual property of Licensee, and the goodwill associated therewith,
whether currently existing or accruing in the future, are and shall remain the sole property of Licensee and not Licensor. 
 c. The
expiration or termination of this Agreement automatically terminates all licenses granted to Licensee under this Agreement without further notice, and Licensee agrees that upon any expiration or termination of this Agreement, Licensee shall cease
and desist from use of the Trademarks in any manner. 
 12. Representations and Warranties. 

a. Each of the Parties represents and warrants the following: (i) that it is a duly organized, validly existing corporation or other
legally recognized business organization in good standing under the laws of its jurisdiction of incorporation or formation, (ii) that it has the full legal right, power, and authority to execute this Agreement and to perform its obligations
hereunder, and the consent of no other person or entity is necessary in connection with the foregoing, and (iii) that it is operationally and financially able to perform its duties and meet all of its obligations under the terms of this
Agreement. 
 b. Licensor represents that it is the exclusive owner of the worldwide distribution rights for the Holograms. Licensor further
represents and warrants that it has obtained all rights and clearances necessary to commercially exploit the Holograms and all elements contained therein and that Licensor has not entered into and will not enter into any agreement in conflict with
Licensee’s rights hereunder. 
 c. Licensor warrants that the distribution of the Holograms and use of the Trademarks will not infringe
or contribute to the infringement of any trademarks or trade names, and Licensor shall defend and hold Licensee harmless from every suit or claim which may be brought against Licensee for any alleged infringements of any of the Trademarks by reason
of the distribution of the Holograms and agrees to pay all expenses and reasonable attorneys’ fees which may be incurred in defending every suit arising in connection with any alleged infringements, including costs and damages recoverable in
every such suit or claim. 
 d. During the term of this Agreement, Licensor represents and warrants that it shall not enter into any other
distribution agreement involving distribution of the Holograms or otherwise directly or indirectly distribute the Holograms without obtaining Licensee’s prior written consent. If any of the provisions of this Section 12(d) is held to be
unenforceable because of the scope, duration or area of its applicability, the court or arbitrator making such determination shall have the power to modify such scope, duration or area or all of them, and such provision shall then be enforceable in
such modified form. 
 13. Confidentiality. 

a. Each Party acknowledges that the Confidential and Proprietary Information is proprietary to the other Party, and may have been developed as
a trade secret at 

  
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that Party’s expense. Each Party agrees that it will exercise the highest standards to hold and use such information in confidence (except as otherwise permitted by this Agreement). A Party
shall not disclose or disseminate the Confidential and Proprietary Information for its own benefit or for the benefit of any third party. Within three (3) days after the termination of this Agreement (or any other time at the other Party’s
request), a Party shall return to the other party all copies of Confidential and Proprietary Information in tangible form. 
 b. If any
Party shall attempt to use or dispose of any Confidential and Proprietary Information or any of its aspects or components or any duplication or modification thereof in a manner contrary to the terms of this Section 13, the other Party shall
have the right, without the necessity of filing a bond or other security, in addition to such other remedies that may be available to it, to injunctive relief enjoining such acts or attempts, it being acknowledged that legal remedies are inadequate.

 c. As used herein “Confidential and Proprietary Information” means all documentation, technical and/or other business
information either oral or written, that either Party furnishes to the other that is proprietary or confidential on its face or by its nature whether so marked or not; marked as proprietary or confidential; or which constitutes or bears a logical
relationship to information that the receiving Party knows or should reasonably conclude that the other Party deems to be proprietary or confidential, including, but not limited to the following: past, present or future products, software, research
and development, inventions, processes, techniques, designs or technical information and data, and marketing plans research, development or business activities, including any unannounced products and services, as well as any information relating to
services, developments, services, processes, plans, financial information, customer lists, forecasts and projections, as well as the terms of this Agreement. Such information shall be deemed confidential under this Agreement unless the receiving
party proves through clear and convincing evidence that it: (1) is in the public domain through no act or omission of the other Party; (2) is lawfully known by the receiving Party from a source legitimately in possession of the information
and with no restriction of confidentiality; or (3) must be disclosed by requirement of law, but in such case the receiving Party shall give the other Party as much notice as possible in order to allow the other Party the opportunity to oppose
such disclosure. There is no requirement under this Agreement that “Confidential and Proprietary Information” as used and defined herein must qualify legally as a trade secret. 

14. Insurance. Licensor shall obtain, or cause to be obtained, a standard producer’s and distributor’s errors and omissions
liability insurance policy in connection with the Holograms, with minimum coverage limits in the amount of [One Million Dollars ($1,000,000) per claim and Three Million Dollars ($3,000,000) in the aggregate]. Upon request, Licensor shall provide
Licensee with proof of such coverage, and a certificate naming Licensee or any sub-distributor as additional insured, in a form acceptable to Licensee. 

15. Indemnification. Each Party (an “Indemnifying Party”) agrees to defend, indemnify and hold harmless the other Party and
such other Parties, control persons (as defined under the federal securities laws), affiliates, officers, attorneys, members, directors, equity and/or debt holders, employees, agents, representatives and the other related persons (an
“Indemnified Party”) from and against any third party claim, action, judgment or liability of any kind arising 

  
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out of or in connection with any breach of any representation, warranty or agreement made by the Indemnifying Party in this Agreement or any addenda hereto. By way of example, any cost or
liability that results from Licensor’s failure to clear any of the Holograms or to own or control the applicable rights will be Licensor’s sole responsibility. The provisions of this Section 15 shall survive the expiration or other
termination of this Agreement with respect to any claim, loss, liability, cost or expense, whenever incurred or asserted, arising out of any act, omission or condition that preceded such expiration or termination. 

16. Relationship of Parties. Nothing contained in this Agreement shall be construed in any manner as creating an agency, partnership,
joint venture or any other type of relationship between Licensor and Licensee except that of independent contractors. Licensee shall not have, nor shall Licensee hold itself out as having, any authority whatsoever, whether express or implied, to
assume, create or incur any obligation or liability whatsoever, contractual or otherwise, on behalf of or in the name of Licensor or to bind Licensor in any other manner whatsoever except as expressly set forth in this Agreement. Licensee shall not
represent or hold itself out as an agent of Licensor in any manner whatsoever. Licensee is not a dependent agent of Licensor. Licensee shall not market, promote and distribute the Holograms in Licensor’s name nor hold itself out as having
authority to negotiate or conclude contracts on Licensor’s behalf. 
 17. Assignment, Successors and Assigns. No Party may
assign or delegate this Agreement or its rights, obligations or powers under this Agreement without the prior written consent of the other Party; provided that any Party may assign its rights and obligations under this Agreement in its entirety to
an affiliate. Except as otherwise provided herein, any attempt to assign without the other Party’s consents will be null and void. Subject to this Section 17, this Agreement is binding upon each Party’s successors and permitted
assigns. 
 18. Notice. Any notices which may be permitted or required hereunder shall be in writing and shall be deemed to have been
duly given as of the date and time the same are personally delivered or within three (3) days after depositing with the United States Postal Service, postage prepaid by registered or certified mail, return receipt requested, or within one
(1) day after depositing with Federal Express for overnight delivery or other overnight delivery service from which a receipt may be obtained, and addressed as follows: 

to Licensor at the following address: 

HUSA Development Inc. 
 342 N.
Canon Drive, Suite 208 
 Beverly Hills, California 90210 

Attention: Peter van Pruissen 

Telephone: (877) 255-7667 

to the Licensee at the following address: 

Hologram FOTV Productions Inc. 

338 N. Canon Drive, 3rd Floor 

Beverly Hills, California 90210 

Attention: Peter van Pruissen 

Telephone: (877) 733-1830 

  
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 19. Governing Law; Venue. This Agreement and the terms and conditions set forth herein,
shall be governed by and construed solely and exclusively in accordance with the internal laws of the State of California without regard to the conflicts of laws principles thereof. The Parties hereto hereby expressly and irrevocably agree that any
suit or proceeding arising directly and/or indirectly pursuant to or under this Agreement shall be brought solely in a federal or state court located in the State of California. By its execution hereof, the parties hereto covenant and irrevocably
submit to the in personam jurisdiction of the federal and state courts located in the State of California and agree that any process in any such action may be served upon any of them personally, or by certified mail or registered mail upon them or
their agent, return receipt requested, with the same full force and effect as if personally served upon them in the State of California. The Parties hereto expressly and irrevocably waive any claim that any such jurisdiction is not a convenient
forum for any such suit or proceeding and any defense or lack of in personam jurisdiction with respect thereto. In the event of any such action or proceeding, the party prevailing therein shall be entitled to payment from the other parties hereto of
all of its reasonable counsel fees and disbursements. 
 20. Entire Agreement. This Agreement contains the full and complete
understanding between the Parties and supersedes all prior agreements and understandings, and cannot be modified except in a writing signed by both Parties. 

21. Severability. If any provision of the Agreement shall be determined by any court of competent jurisdiction to be void and
unenforceable, all other provisions of the Agreement shall nevertheless continue in full force and effect. 
 22. Waiver. No waiver
by either Party of any provision of the Agreement, or of any breach or default by the other Party shall constitute a continuing waiver, and no waiver shall be effective unless made in a signed writing. 

[Signature Page Follows] 

  
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 IN WITNESS WHEREOF, each of the parties has caused this Agreement to be duly executed on its
behalf as of the date first written above. 
  

							
	LICENSOR	  	LICENSEE
		
	HUSA Development Inc.	  	Hologram FOTV Productions Inc.
				
	By:	  	 /s/ Alkiviades David
	  	By:	  	 /s/ Alkiviades David

		  	Name: Alkiviades David	  		  	Name: Alkiviades David
		  	Title: Chief Executive Officer	  		  	Title: Chief Executive Officer

  
 8EX-10.10

 Exhibit 10.10 

BRIGHTROLL PUBLISHER AGREEMENT 
 BrightRoll, Inc.
(hereafter, “Ad Network”), a Delaware corporation, having its principal offices at 343 Sansome Street, 6th Floor, San Francisco, CA 94104, and FilmOn.TV Networks Inc. (hereafter
“Publisher”), (each a “Party” and together the “Parties”) hereby enter into this Publisher Agreement (this “Agreement”) as of the date entered below, with Publisher delivering Ad Network advertising campaigns
(“Ads” or “Creatives”) across Publishers websites, including websites Publisher has the right to place Ads on, or mobile applications or connected TV applications or storefronts (together, the “Sites”). 

1. BrightRoll Platform 
 (a)
Terms of Membership. Upon request, Publisher will deliver Ads provided by Ad Network on behalf of one or more third party advertisers or a third party advertising agency to the Sites for the benefit of such third party advertiser or third party
advertising agency. Upon acceptance of the Ad and subject to the terms and conditions of this Agreement, Publisher will use commercially reasonable efforts to display the Ads on the Sites. 

(b) Integration. Publisher acknowledges that certain aspects of this Agreement require the integration of advertising instructions and code
(sometimes referred to as ‘‘tags”) into Publisher’s video player, mobile or connected TV applications, advertising management system, and possibly content management system. Publisher and Ad Network will therefore work together
in good faith to incorporate such appropriate ‘‘tags” as determined by Ad Network and Publisher management, and to address any other technical issues relating to the integration of Ad Network’s service into the Sites. 

(c) Ad Serving. Publisher understands and agrees that from time to time the Ad Network ad serving may be inaccessible, unavailable or
inoperable for any reason, including, without limitation: (i) equipment malfunctions; (ii) periodic maintenance procedures or repairs which Ad Network may undertake from time to time; or (iii) other causes beyond the control of Ad
Network, including, without limitation, interruption or failure of telecommunication or digital transmission links, hostile network attacks, the unavailability, operation, or inaccessibility of websites or interfaces, network congestion or other
failures. While Ad Network will attempt to provide ad serving on a continuous basis, Publisher acknowledges and agrees that Ad Network has no control over the availability of ad serving on a continuous or uninterrupted basis. Publisher also
understands and agrees that Ad Network is not responsible for the functionality of any third-party website or interface. Failure to deliver because of technical difficulties does not represent a failure to meet the delivery obligations of this
Agreement. 
 (d) Adherence to Publisher Terms. The Parties agree that Ads will be delivered, counted and compensated in accordance with the
Publisher Terms set forth on Schedule A of this Agreement. 

 2. Website Content and Prohibited Conduct 

(a) Prohibited Conduct. Publisher shall not attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or
ineffective the website tags, source codes, links, pixels, modules or other data provided by or obtained from Ad Network that allows Ad Network to measure ad performance and provide its service. When Publisher makes a programmatic advertising call
to Ad Network, if Ad Network responds with an available paid Ad, Publisher agrees to deliver said Ad. Publisher will not edit or modify the submitted Ad in any way, including, without limitation, resizing the Ads, without the prior approval of Ad
Network. Publisher agrees to deliver all Ads in conformity with Ad Network’s advertising guidelines: Ads should not be placed on websites that contain content or promote or advertise any of the following products: tobacco, illegal controlled
substances, firearms, alcohol, pornography, or illegal gambling. Ads should not be placed on websites that contain or promote libelous, defamatory, lewd and lascivious, abusive, excessively violent, bigoted or hate oriented behavior. Ads cannot be
placed on any unlicensed or copyright infringing content. Ads shall not knowingly be placed on websites that contain 1) software piracy (including but not limited to Warez, Cracking, etc.) hacking, phreaking, emulators, ROMs, or illegal MP3
activity, or 2) illegal activities, deceptive practices or violations of the intellectual property. 
 (b) Approval of Content. Publisher is
under no obligation to accept any creative, promotional or advertiser content provided by Ad Network for display within Publisher’s players. Ad Network shall review and approve all creative, promotional and advertiser content for conformance
with Publisher’s advertising guidelines, as provided to Ad Network from time to time; however, Publisher reserves the right to reject, omit or refuse any creative, promotional or advertiser content for display within Publisher’s players.
Publisher further reserves the right to request Ad Network to remove any creative, promotional or advertiser content on display within Publisher’s players, with the understanding that it will not be compensated for the un-served balance of such
campaign; provided that, if Publisher has reviewed and approved such content prior to their display, Publisher may not immediately remove such content before making commercially reasonable efforts to obtain mutually acceptable alternative content
from Ad Network. 
 3. Pricing 

(a) Pricing Terms. Ad Network will pay Publisher a CPM for Ads that Ad Network provides and Publisher delivers on the Sites pursuant to the
terms herein. Ad Network may adjust payments to Publisher hereunder for refunds or credits provided to advertisers or agencies for such Ads or if such parties fail to pay Ad Network for such Ads. Ad Network will only pay publishers for valid traffic
and valid advertising impressions. Ad Network shall use its reasonable judgment in detecting and measuring invalid traffic through various methods, including, but not limited to, its proprietary methods and third party validation tools. Ad Network
shall notify Publisher promptly of instances when invalid traffic is detected and any adjustments will be made as soon as practical. 
 (b)
Payment Terms. All payments due and owing to Publisher by Ad Network pursuant to this Agreement shall be paid within 60 days of the end of each month in which such the underlying fees are collected by Ad Network, provided that Ad Network will only
send you a payment if your payment is greater than $250 USD. 
 (c) Activity Reports. Ad Network will make daily reports available at
http:llwww.Ad Network.com. Payments will be based upon the impression numbers which Ad Network records, and will be made in United States Dollars. The data in reports are subject to audit and therefore may differ from final amounts payable. 

  
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 4. Representations, Warranties and Covenants 

(a) Corporate. Each Party represents and warrants at all times that: (i) it is duly organized and validly existing and in good standing
under the laws of the state of its incorporation; (ii) it has full corporate power and authority to enter into this Agreement and to carry out the provisions hereof; (iii) it is duly authorized to execute and deliver this Agreement and
duly authorized to perform its obligations and exercise its rights hereunder; (iv) this Agreement is a legal and valid obligation, binding and enforceable in accordance with its terms; (v) the execution, delivery and performance of this
Agreement does not conflict with any agreement, instrument or understanding, oral or written, to which it is a party or by which it may be bound, nor violate any law or regulation of any court, governmental body or administrative or other agency
having jurisdiction over it; and (vi) it will comply at all times with all applicable laws, rules and regulations relevant to the performance of its obligations under this Agreement. 

(b) No Infringement. Each Party represents and warrants that it either owns fully and outright or otherwise possesses and has obtained all
rights, approvals, licenses, consents and permissions as are necessary to perform its obligations hereunder, to exercise its rights hereunder and to grant the licenses granted by it under this Agreement. 

(c) Privacy. Each Party represents and warrants that it will comply with all (i) applicable laws, governmental regulations and court or
governmental agency orders, decrees and policies relating in any manner to the collection, use or dissemination of information about users or otherwise relating to privacy rights, (ii) any written agreements with non-governmental certification
bodies, including but not limited to Network Advertising Initiative, and (iii) such Party’s posted privacy policy, as amended from time to time, with such privacy policy to include any and all disclosures and election procedures that may
be required under applicable laws in light of the activities contemplated by this Agreement. Publisher represents and warrants that: (x) Publisher will comply with all applicable laws and regulations related to Children’s Online Privacy
Protection Act of 1998 and its rules, as the same may be amended from time to time (collectively, “COPRA”); (y) except as specifically set forth in a notice described in this section, the Sites are not directed to children under the
age of thirteen and Publisher does not have actual knowledge that the Sites collect personal information from children under the age of thirteen; and (z) Publisher shall not collect or pass to Ad Network any personal information for any purpose
not permitted under COPPA. Publisher shall provide prompt written notice to Ad Network if the representations in the foregoing subsection (y) are, or become, untrue with respect to any Site; provided, however, that no such notice shall relieve
Publisher of its obligations pursuant to such representations until such notice is received by Ad Network. Publisher further represents and warrants that in addition to the foregoing it has and shall maintain a privacy policy that: (A) fully
and completely discloses to users of the Sites the practices of Publisher, Ad Network or third parties with respect to the collection, use and disclosure of data and other information (including, but not limited to, personally identifiable
information), including for advertising purposes on the Sites, through the use of cookies and similar methods; (B) discloses that Publisher allows third parties to serve advertising within the Sites; and (C) provides a clear and
conspicuous opt out to the NA1 opt-out page, which is currently located at http://www.networkadvertising.org/managing/opt_out.asp. 

  
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 (d) Ads and Creatives. Ad Network represents that it has paid all license fees and/or other fees
required to be paid to third parties for performance of Ad Network’s obligations or exercise of Ad Network’s rights under this Agreement (“Ad Network License Fees”) and Ad Network covenants to timely pay any Ad Network License
Fees required to be paid in the future. Ad Network further expressly agrees that, as between Ad Network, on the one hand, and Publisher on the other hand, any obligation to pay Ad Network License Fees as a result of distribution of the Ads and
Creatives pursuant to this Agreement shall be Ad Network’s obligation and not the obligation of Publisher. 
 (e) Content. Publisher
represents and warrants to Ad Network that the Sites will not contain or promote any information or content that is illegal, contrary to any industry code, indecent, obscene, defamatory, threatening, harass, discriminatory, in violation of third
party intellectual property, privacy or publicity rights. Publisher represents that it has paid all license fees and/or other fees required to be paid to third parties for performance of Publisher’s obligations or exercise of Publisher’s
rights hereunder, for the grant of the licenses hereunder, and for any other act by Publisher under this Agreement (“Publisher License Fees”) and Publisher covenants to timely pay any Publisher License Fees required to be paid in the
future. Publisher further expressly agrees that it owns or has appropriate license to the content on its website, and any Publisher License Fees required for Publisher content are Publisher’s obligation and not the obligation of Ad Network.

 (f) Disclaimer of Warranties. ALL AD SERVING IS PROVIDED BY BRIGHTROLL ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE”
BASIS. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, BRIGHTROLL MAKES NO WARRANTIES, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, TITLE OR FITNESS FOR A PARTICULAR PURPOSE AND ANY IMPLIED WARRANTIES ARISING
BY TRADE USAGE OR COURSE OF DEALING OR PERFORMANCE, GUARANTEES, REPRESENTATIONS, PROMISES, STATEMENTS, ESTIMATES, CONDITIONS, OR OTHER INDUCEMENTS, EXPRESS, IMPLIED, ORAL, WRITTEN, OR OTHERWISE EXCEPT AS EXPRESSLY SET FORTH HEREIN. 

5. Licenses; Marketing and Promotion 

(a) License to Display Ads and/or Creatives within Publisher Players. Ad Network hereby grants Publisher at no cost a non-transferable,
royalty-free, non-exclusive, worldwide license to display the Ads and/or Creatives within Publisher’s players, mobile or connected TV applications, wherever the players may reside, and to perform any such additional acts in connection with the
Ads and/or Creatives as are necessary to fulfill Publisher’s obligations to its customers and end users. 
 (b) Promotional Materials.
Subject to the terms and conditions of this Agreement, Publisher and its partners grant Ad Network, and Ad Network grants Publisher the non-transferable, at no cost, non-exclusive, royalty-free, worldwide right to display the other’s logos,
trademarks, trade names and other similar identifying material (the “Marks”) solely for the 

  
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purposes, in the case of Ad Network, of inclusion in marketing and other materials promoting Publisher and its partners to advertisers, excluding press releases (which are governed by subpart
(d) below), related to this Agreement (the “Promotional Materials”). Ad Network shall have the right to continue using such approved Promotional Materials during the term of this Agreement. During the term of this Agreement, neither
Party shall have the right to include the other’s name or logo on its corporate website without the other Party’s prior written approval. 

(c) Ownership/Reservation of Rights. Each Party retains any and all pre-existing right, title and interest in and to its Site/s, Marks,
intellectual property, Ads and Creatives (in the case of Ad Network), the Publisher’s players (in the case of Publisher), and all components thereof. Ad Network shall own all data collected in connection with this Agreement, including, without
limitation, any reports, results, or information created complied, analyzed or derived from such data. This Agreement shall not be construed in any manner as transferring any rights of ownership of or license to the foregoing, and/or to the features
or information therein, except as expressly set forth in this Agreement. All rights not expressly granted are reserved. Under no circumstances will this Agreement be construed as granting, by implication, estoppel or otherwise, a license to any
intellectual or other property or components thereof other than as specifically granted in this Agreement. 
 (d) Press Releases. During the
term of this Agreement, the Parties shall have the right to include the other’s name in a press release announcing the entry into of this Agreement, subject to the other Party’s prior written approval. 

(e) Identification of Ad Placements. Publisher will provide and will regularly update Ad Network with the attributes of each of the placements
where it intends to run ads provided by Ad Network (“Ad Placement Descriptions”) Ad Placement Descriptions will include the URL of the web page or equivalent or mobile application on which the placement exists; whether the placement is
owned by Publisher or has been syndicated to a third party; whether the placement is display, instream pre-roll, instream mid-roll, or autostart; whether the placement includes a synchronized companion banner; the category of content to which the
placement is adjacent; will specify incentivized offers or traffic: and other attributes which may be requested by Ad Network from time to time. Ads appearing on connected TV devices that are not in application will appear center screen. Ads that
appear on mobile applications and connected TV applications will also be placed such that the end user does not need to navigate in order to see the Ad. Further, under no circumstances shall Publisher be permitted to run ads in placements that i)
are below-the-fold and autostart; or ii) by default (i.e., without user interaction) do not play the sound track of the advertisement; or iii) autostart and are presented or located in such a manner that would make it unlikely that the ads would be
viewed by humans, whether or not the sound is defaulted to off; or iv) are located in downloadable applications (unless the application is available for download in an officially recognized product website, or a mobile / connected device application
store, such as the Apple iOS App Store, Android Market or connected TV stores on devices such as Sony PS, Samsung Smart TV); or v) are located in pop-up/pop-under windows; or vi) are placed in a continuous loop of video advertisements; or vii) are
stacked videos on top of one another; or viii) have more than one video player on one page at one time playing an advertisement or ix) make multiple ad requests in parallel from the same video player; Ad Network reserves the right to deny payment to
Publisher based upon placements that Ad Network, in its sole determination, discovers have run in that are not consistent with the Ad Placement Description provided by Publisher or that are not consistent with Ad Network’s publisher
requirements found here: http://www/brightroll.com/media/publishers/requirements-2/ 

  
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 (f) Traffic Quality. The Sites shall not i) contain content that promotes any illegal or
dangerous activity; ii) contain content with foul, vulgar, obscene or defamatory language or images; iii) run Ad Network ads next to or before pornographic content; iv) create “forced visit” traffic; v) create invisible or nested (Frames
loading pages or ads; vi) intentionally falsify clicks: vii) modify or obscure display of ads; viii) fraudulently generate requests or clicks; or ix) use any means of artificially generating ad impressions or clicks, including third-party services
such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. 
 6. Data Collection, Usage and Protection 

Each Party agrees to comply with the Digital Advertising Alliance Self Regulatory Principles for Online Behavioral Advertising with respect to its data
collection, usage, ownership and disclosures. Where any content is made available to any individual in the European Union, both Parties will duly observe all their obligations under European data protection legislation, in particular Directive
95/46/EC, Directive 2002/58/EC and Directive 2009/136/EC as implemented nationally, and any other relevant data protection and privacy laws which may arise in connection with this Agreement. Notwithstanding the generality of the foregoing, the
Publisher agrees to bear sole responsibility for obtaining the lawful consent of any user whose equipment is accessed or used for the storage of a cookie or similar technology for the provision of Ad Network’s services in accordance with this
Agreement. 
 7. Indemnification 

(a) Ad Network’s Indemnification of Publisher. Ad Network agrees to indemnify, defend and hold harmless Publisher and Publisher’s
officers, directors, shareholders, employees, accountants, attorneys, agents, affiliates, subsidiaries, successors and assigns from and against any and all third party claims, damages, liabilities, costs and expenses (each a “Claim”),
arising out of or related to any breach of any representation, warranty, covenant and/or agreement made by Ad Network in this Agreement. 

(b) Publisher’s Indemnification of Ad Network. Publisher agrees to indemnify, defend and hold harmless Ad Network and Ad Network’s
officers, directors, shareholders, employees, accountants, attorneys, agents, affiliates, customers, subsidiaries, successors and assigns from and against any and all third party Claims, arising out of or related to any breach of any representation,
warranty, covenant and/or agreement made by Publisher in this Agreement. 
 (c) Indemnification Procedure. As a condition of the indemnifying
party’s obligations in this section, the indemnified party must (i) provide prompt notice when it becomes aware of a relevant Claim or allegation by a third party; (ii) authorize the indemnifying party, in a signed writing, to conduct
the defense and settlement of the third party’s claim, without interference; and (iii) give to the indemnifying party all the information and assistance that it may reasonably request in connection with defending or settling the Claim,
provided that the indemnified party be reimbursed for its reasonable out-of-pocket expenses incurred by providing that information and assistance. The indemnifying party agrees not to settle such a third-party claim unless the settlement fully
releases the indemnified party, or unless the indemnified party provides a signed, written consent to the settlement in advance. 

  
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 8. Term and Termination 

(a) Termination by Ad Network. This Agreement, as may be amended, applies to Publisher for as long as Publisher delivers Ads or Creatives for
Ad Network. Upon 30 days written notice to Publisher, Ad Network reserves the right to terminate this Agreement at any time, with or without cause. Notwithstanding the previous sentence, Ad Network reserves the right to terminate this Agreement at
any time without notice, if Ad Network in its sole discretion determines that Publisher is using the Ad Network ad serving in a manner that may be construed as illegal, unethical, defamatory or that otherwise may reflect negatively upon Ad
Network’s reputation or that of Ad Network’s customers, or if Publisher breaches any other term or condition of this Agreement and is not able to cure the same within five business days of notice thereof. 

(b) Termination by Publisher. Publisher reserves the right to terminate this Agreement upon 30 days written notice (e-mail to suffice) to Ad
Network at arty time, with or without cause, and to cease display of any Ad or Creative within Publisher’s players, wherever the players may reside. 

(c) Post-termination. Upon termination, Publisher agrees to remove from its players any and all Ad Network ad serving code supplied to
Publisher by Ad Network. Publisher will be paid, in the next scheduled payment cycle following termination, all payments due through and including the time of termination. 

9. Governing Law and Forum Selection 
 This
Agreement, its interpretation, performance or any breach thereof, shall be construed in accordance with, governed by and all questions with respect thereto shall be determined by, the laws of the State of California applicable to contracts entered
into and wholly to be performed within said state. Each Party hereby consents to the personal jurisdiction of the State of California, acknowledges that venue is proper in any Federal or state court in the State of California, agrees that any action
arising out of or related to this Agreement must be brought exclusively in a Federal or state court in the State of California and waives any objection it has or may have in the future with respect to any of the foregoing. 

10. Notice 
 Except as provided elsewhere herein,
both Parties must send all notices relating to this Agreement as follows: (i) if to Ad Network, via e-mail, registered mail, return receipt requested or via an internationally recognized express mail carrier to 343 Sansome Street, Suite 600,
San Francisco, CA 94104; and (ii) if to Publisher, to the physical address listed above via registered mail, return receipt requested or via an internationally recognized express mail carrier, or to the email address set forth on the signature
page to this Agreement. 

  
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 11. Assignment 

No rights or obligations under this Agreement may be assigned by Ad Network or Publisher without the prior written consent of the other, except that either
Party may assign its performance of this Agreement or any of its rights or delegate any of its duties under this Agreement without the other Party’s prior written consent in the case of a merger, acquisition or other change of control (as that
phrase is interpreted under Delaware law). Any assignment, transfer or attempted assignment or transfer in violation of this Section 11 shall be void and of no force and effect. This Agreement shall be binding upon and inure to the benefit of
the Parties hereto and their respective permitted successors and assigns. 
 12. Force Majeure 

Neither party shall be liable by reason of any failure or delay in the performance of its obligations hereunder for any cause beyond the reasonable control of
such party, including but not limited to electrical outages, failure of Internet service providers, default due to Internet disruption (including without limitation denial of service attacks), riots, insurrection, acts of terrorism, war (or
similar), fires, flood, earthquakes, explosions, and other acts of God. 
 13. Survival and Severability 

Any obligations which expressly or by their nature are to continue after termination, cancellation, or expiration of the Agreement shall survive and remain in
effect after such happening. Each Party acknowledges that the provisions of the Agreement were negotiated to reflect an informed, voluntary allocation between them of all the risks (both known and unknown) associated with the transactions
contemplated hereunder. In the event that any provision of this Agreement conflicts with the law under which the Agreement is to be construed or if any such provision is held invalid or unenforceable by a court with jurisdiction over the Parties to
the Agreement, then (i) such provision will be restated to reflect as nearly as possible the original intentions of the Parties in accordance with applicable law; and (ii) the remaining terms, provisions, covenants, and restrictions of the
Agreement will remain in full force and effect. 
 14. Remedies and Waiver 

Except as otherwise specified herein, the rights and remedies granted to a Party under this Agreement are cumulative and in addition to, not in lieu of, any
other rights and remedies which the Party may possess at law or in equity. Failure of either Party to require strict performance by the other party of any provision shall not affect the Party’s right to require strict performance thereafter.
Waiver by either Party of a breach of any provision shall not waive either the provision itself or any subsequent breach, 
 15. LIMITATIONS
AND EXCLUSIONS OF LIABILITY 
 UNDER NO CIRCUMSTANCES SHALL EITHER PARTY BE LIABLE TO THE OTHER FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY
DAMAGES (EVEN IF THE OTHER PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES) ARISING FROM THE PERFORMANCE UNDER OR FAILURE OF 

  
 8 

 
PERFORMANCE OF ANY PROVISION OF THIS AGREEMENT (INCLUDING SUCH DAMAGES INCURRED BY THIRD PARTIES), SUCH AS, WITHOUT LIMITATION, LOSS OF REVENUE OR ANTICIPATED PROFITS OR LOST BUSINESS. UNDER NO
CIRCUMSTANCES WILL EITHER PARTY BE LIABLE TO THE OTHER FOR DAMAGES IN EXCESS OF AMOUNTS PAYABLE BY BRIGHTROLL PURSUANT TO THIS AGREEMENT IN THE TWELVE MONTH PERIOD LEADING UP TO THE CLAIM. 

16. Confidentiality 
 Each Party agrees not to
disclose the other Party’s Confidential Information without their prior written consent. For purposes of this Agreement, “Confidential Information” includes, without limitation: (a) all intellectual property, including, without
limitation, all software, technology, programming, technical specifications, materials, guidelines and documentation relating to each party’s service; (b) any click-through rates, financial information (including pricing), business
information, including, without limitation, operations, planning, marketing interests, products and any other reporting information; and (c) any other information designated in writing as “Confidential” or an equivalent designation or
that would otherwise be reasonably considered confidential or proprietary given its nature or the circumstances under which it was disclosed. Confidential Information does not include information that has become publicly known through no breach by
the recipient Party of these confidentiality obligations or information that has been: (x) independently developed without access to Confidential Information, as evidenced in writing; (y) rightfully received from a third party without a
breach of confidentiality by such third party; or (z) required to be disclosed by law or by a governmental authority. 
 17.
Independent Contractors 
 Ad Network and Publisher are independent contractors under this Agreement and nothing herein shall be construed to create a
partnership, joint venture or agency relationship between Ad Network and Publisher, and neither Party has authority to enter into agreements of any kind on behalf of the other. 

18. No Modification Unless in Writing 
 Except as
specifically and expressly addressed in any amendment executed by the Parties, the terms and conditions of this Agreement in effect between the Parties shall govern. 

  
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 Schedule A 

Preferred Formats 
 Publishers are asked to accommodate the
following standard video ad units (at a minimum:) :15 or :30 pre-roil, 4:3 or 16:9 video size; 300x250 companion display Ad. This list is not all-inclusive and may vary for mobile and connected TV applications and connected TV storefront
environments, and Ad Network and Publisher will work together to accommodate advertiser creative requests wherever reasonable in order to achieve maximum revenue for both Parties. 

Reporting 
 Campaign reports will be made available to Publisher
consisting of impressions, clicks, video duration, revenue and effective CPM. Impression and click reporting is based upon IAB / AAAA guidelines which may be found at http://www.iab.net/media/file/standards_termsandcond2.pdf. 

Support 
 An account management team will be provided for
assistance with advertiser and creative approval/rejection; technical issues and reporting matters. Account management and technical support are available during standard business hours. Emergency support outside of business hours is available on a
24/7/365 basis. Support may be reached at support@brightroll.com. 

  
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