Document:

Ask Jeeves Syndication Agreement

 Exhibit 10.15 
  
 [ * ] = CERTAIN CONFIDENTIAL INFORMATION CONTAINED IN THIS DOCUMENT, MARKED BY BRACKETS, HAS BEEN OMITTED AND FILED SEPARATELY WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 406 OF THE SECURITIES ACT OF 1933, AS AMENDED. 
  
 ASK JEEVES AVERTISING SERVICES AND SEARCH SERVICES SYNDICATION AGREEMENT 
  
 This ADVERTISING SERVICES AND SEARCH SERVICES SYNDICATION
AGREEMENT (the “Agreement”), effective as of May 24, 2004 (the “Effective Date”), is made by and between Ask Jeeves, Inc. (“Ask Jeeves”) and La Jolla Internet Properties, Inc (“Customer”).

  
 WHEREAS, Ask Jeeves is the owner and or licensee of certain
Advertising Services (defined below) and Search Services (defined below); and 
  
 WHEREAS, Customer desires to implement such Advertising Services on the Sites(s) as defined below. 
  
 NOW THEREFORE, Ask Jeeves and Customer agree as follows: 
  
 1. Definitions 
  
 1.1 “Ask Jeeves Services” means the Advertising Services and the Search Services provided by Ask Jeeves as set forth in Exhibit A attached hereto, as such Exhibit may be updated in writing by the parties
from time to time. 
  
 1.2 “Advertising Services” means the Ask Jeeves
advertising programs as set forth and selected in Exhibit A attached hereto, as such Exhibit may be updated by the parties from time to time. 
  
 1.3 “Banner Advertising” means the Ask Jeeves program by which Ask Jeeves serves 468x 60 banner and/or the 120 x 600 tower advertising, as such program may be
updated by Ask Jeeves from time to time. 
  
 1.4 “Branded Response”
means the Ask Jeeves program by which Ask Jeeves serves 540x130 pixel ads which prominently feature content about an advertiser within a response to an End User query that: (a) includes title, description, advertiser URL, and linking mechanism;
and (b) may include a graphic or picture. Such program may be updated by Ask Jeeves from time to time. 
  
 1.5 “Customer Software” means any Downloadable App (as defined in Section 2.10 below) owned or distributed by Customer that includes a search box or link from which End Users can enter search queries or
other search functionality. 
  
 1.6 “End User” means the user of the
Site(s). 
  
 1.7 “Intellectual Property Rights” means any and all rights
existing from time to time under patent law, copyright law, moral rights law, trade secret law, trademark law, unfair competition law, publicity rights law, privacy rights law and any and all other proprietary rights. 
  
 1.8 “Other Advertising” means other Ask Jeeves programs included as Advertising
Services hereunder. 
  
 1.9 “Premier Listing” means the Ask Jeeves
program by which Ask Jeeves serves a compensated advertising listing that is generated in response to an End User query that is: (a) is text based; and (b) includes title, description, advertiser URL (defined below) and linking mechanism.
Such program may be updated by Ask Jeeves from time to time. 
  
 1.10
“Query” means an Internet wide search query conducted by an End User. 
  
 1.11 “Reply Page” means a web page returned in response to a Query. 
  
 1.12 “Search Services” means the search services as set forth and selected in Exhibit A attached hereto, as such Exhibit may be updated by the parties from time to time. 
  
 1.13 “Site(s)” means the following top level URL, which is owned and operated by
Customer (together with other URL or subdomain underneath such top level URL): [ * ], in addition to any other top level URL owned and operated by Customer (together with any other URL or subdomain underneath such top level URL) that Ask Jeeves
approves in accordance with Section 2.7 below and all reply pages displayed in response to a Query from any Customer Downloadable App. 
  
 1.14 “Sponsored Links” means the Ask Jeeves program by which Ask Jeeves serves a compensated advertising listing that (a) is text based; and
(b) includes title, description, advertiser URL (defined below) and linking mechanism and is sublicensed by Ask Jeeves to Customer pursuant to Ask Jeeves’ agreement with its third party supplier(s). Such program may be updated by Ask
Jeeves from time to time. 
  
 1.15 “Term” shall have the meaning set
forth in Section 8. 
  
 1.16 “Teoma Search” means the Ask Jeeves
search service whereby Ask Jeeves employs its proprietary Teoma technology to return web results based on an End User web search Query, as such service may be updated by Ask Jeeves from time to time. 
  
 1.17 “Trademark(s)” means the Ask Jeeves trade name, trademarks, logos or service
marks listed on Exhibit C as updated by Ask Jeeves from time to time. 
  

 1 

 1.18 “URL” means a uniform resource locator for documents or other resources on the Internet. 
  
 2. Advertising Service 
  
 Customer shall transmit each Query from the Site(s) to Ask Jeeves requesting Advertising Services, and Customer shall display any and all
Advertising Services returned by Ask Jeeves in response to such Query. For each Query received by Ask Jeeves from Customer, Ask Jeeves or a third party ad serving company shall process such Query using its proprietary technology and transmit the
Advertising Services to the Site in XML format via HTTP protocol or other means as the parties may agree upon from time to time. 
  
 2.1 [*] Ask Jeeves shall be [ * ] owned or operated by Customer or its subsidiaries. Without limiting the generality of the foregoing, and for the avoidance of
doubt, Customer shall not [ * ] during the Term of this Agreement. Notwithstanding the foregoing, Customer may [ * ] in the following three instances: 
  

	 	(i)	[ * ]; 

  

	 	(ii)	[ * ]; or 

  

	 	(iii)	[ * ] 

  
 2.2 Implementation. As soon as reasonably possible after the Effective Date, Customer shall implement software code on the Site(s) and in any Customer Software using the Advertising Services tags provided by Ask Jeeves or a third
party ad serving company designated by Ask Jeeves to enable Customer to transmit Queries to Ask Jeeves or its third party ad serving company and to enable Ask Jeeves or a third party ad serving company to serve the Advertising Services to the
Site(s). Customer agrees to maintain and update such Advertising Services tags as modified from time to time by Ask Jeeves. 
  
 2.3 Display. Customer will fully display the Advertising Services in the format, location, size font, color, order, and manner as determined by Ask Jeeves.

  
 Customer shall abide by any and all other
requirements set forth by Ask Jeeves. 
  
 2.4 Restrictions. Customer shall
not: (1) alter or modify the content or format of the Advertising Services submitted to the Site, or the Advertising Services tags; (2) edit, rewrite, modify or filter any Queries individually or in the aggregate; (3) encourage or
require End Users, either with or without their knowledge, to click on any advertisement or listing by offering incentives or any means that are manipulative, deceptive, malicious, or fraudulent; (4) display to End Users any pricing related to
any Advertising Services; (5) reorder the Sponsored Links; (6) redirect any End User away from any results page or web page accessed by an End User after clicking on any part of the Advertising Service; (7) display graphical or text
advertisements in any form (including but not limited to pop-up or pop-under windows, expanding buttons and animation) that block or otherwise inhibit the complete display of any component of the Advertising Services to End Users; (8) transmit
Queries to Ask Jeeves through or from any Downloadable App that violates Section 2.9 hereof; (9) distribute, syndicate, sub-syndicate, modify, resell, rent, loan or lease the Advertising Services; (10) display the Advertising Services
on any page that is co-branded with any other party; (11) frame any results page or the page of any advertiser accessed by an End User clicking on the Advertising Services; (12) generate Queries or clicks on any Reply Page, directly or
indirectly, through any automated means, or engage in any form of click or query spam or fraudulent click or Query generation; (13) provide a version of an advertiser’s web page that is different from the page an End User would access by
going directly to an advertiser’s page; (14) display result sets to any third party other than End Users; (15) crawl, index or in any non-transitory manner store or cache information obtained from the Ask Jeeves Services; or
(16) use the Advertising Service in association with any material that is pornographic, obscene, illegal, defamatory, or violent or in any publication or on any web page or site which contains this type of material. 
  
 2.5 Advertising Services License. Subject to Customer’s compliance with the terms
of this Agreement, Ask Jeeves grants to Customer a non-exclusive and nonsublicensable license during the Term to: (a) use the Advertising Services solely for the purpose of communicating information between the Site(s) and Ask Jeeves; and
(b) display the results of the Advertising Services for the purpose of fulfilling its obligations under the Agreement. 
  
 2.6 No Guarantee. The advertising will be sold at Ask Jeeves’ sole discretion, including without limitation, the Advertising Services rates, targeting and
delivery of Advertising Services to the Site. Ask Jeeves makes no covenant, warranty, or guarantee to Customer regarding the quantity or the value of the revenue share to be paid to Customer from such Advertising Services. 
  
 2.7 Additional Sites. In the event that Customer desires to add advertising or
compensated content to any other URL that Customer owns or operates, then it must give to Ask Jeeves fourteen (14) days prior written notice of such desire, and Ask Jeeves shall have the option to including such URL (and all sub-URL’s) to
the list of URLs set forth in the definition of Site above by notifying Customer of such decision. 
  

 2 

 Ask Jeeves reserves the right, at its option and in its sole discretion, to reject any proposed Sites. In addition, Ask
Jeeves reserves the right to discontinue delivering any or all Advertising Services to any or all Site(s) (including, without limitation, any Downloadable App). 
  

Notwithstanding the foregoing, Customer may [ * ] in the following three instances: 
  

	 	(i)	[ * ]; 

  

	 	(ii)	[ * ]; or 

  

	 	(iii)	[ * ]. 

  
 2.8 Customer shall conspicuously label all advertising units in the Advertising Services displayed on the Site(s) as “Sponsored Links” or other similar designation as approved by Ask Jeeves. 
  
 2.9 Downloadable Applications. Thirty (30) days prior to Customer’s proposed
use of any Downloadable App (defined below) in conjunction with Ask Jeeves Services, Customer shall provide Ask Jeeves with a mock-up of what such Downloadable App looks like and a written explanation of how it works, and how it will be distributed.
Ask Jeeves must pre-approve in writing all Downloadable Apps prior to Customer’s use. If Customer accesses, launches or activates the Ask Jeeves Services directly or indirectly from any desktop search application or other downloadable, Internet
accessible or other application, or plug-in, helper, component or other executable code (a “Downloadable App”), Customer shall comply with and shall ensure that any authorized distributor of a Downloadable App comply with the
following guidelines with respect to any such Downloadable App, and any application with which such Downloadable App is distributed in a bundling arrangement (“Downloadable App Guidelines”): 
  
 (i) Prior to End User’s download of the Downloadable App, [ * ], 
  
 (ii) each End User that downloads a Downloadable App shall agree [ * ]; 
  
 (iii) Customer shall not display any [ * ]; 
  
 (iv) such Downloadable App shall [ * ]; 
  
 (v) such Downloadable App shall [ * ]; 
  
 (vi) such Downloadable App shall [ * ]; 
  
 (vii) such Downloadable App shall [ * ]; 
  
 (viii) such Downloadable App shall [ * ]. 
  
 2.10. Update to Restrictions. Ask Jeeves may update the restrictions and guidelines set forth
in Sections 2 and 5 and 9 upon written notice to Customer at any time and may terminate the provision of Sponsored Links at any time for any or no reason. 
  
 2.11 Co-Branding. Upon Ask Jeeves’ notification, at Ask Jeeves sole discretion, Customer shall co-brand the Site(s) with trademarks and logos provided by Ask
Jeeves in the manner specified by Ask Jeeves. Any such use shall be pursuant to Section 7. For the avoidance of doubt, Customer may not use the Ask Jeeves name, trademarks or logos, or the name, trademark, or logo of its third party advertising
supplier without the prior written consent of Ask Jeeves. 
  

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 3. Search Services 
  
 Customer shall transmit each Query from the Site(s) to Ask Jeeves requesting Search Services and Customer shall display any Search Services returned by Ask Jeeves in
response to such Query. Ask Jeeves shall provide Search Services to Customer in XML format via HTTP protocol or other means as the parties may agree upon from time to time. 
  
 3.1. [ * ]. [ * ] Except where it conflicts with the language in Section 2.1, 2.7. and 3.7 of this Agreement [ * ]. 
  
 3.2 Implementation of Technical Specifications. As soon as reasonably possible after
the Effective Date, Customer shall implement Ask Jeeves’ software code to the Site(s) so as to enable Customer to transmit Queries from the Site(s) to Ask Jeeves and for Ask Jeeves to respond with Search Services to the Site(s). The Search
Services shall only be available to Customer provided that Customer complies in full with the following: (a) Customer shall correctly implement the Ask Jeeves’ technical specifications concerning correct use of XML protocol arguments and
correct handling of optional or new result fields set forth by Ask Jeeves; (b) Customer’s DNS client implementation shall correctly observe the DNS TTL values returned by Ask Jeeves’ DNS servers, i.e., if Customer’s DNS client
does not cache values beyond the TTL time; and (c) Customer shall send Queries to the host name provided to Customer by Ask Jeeves and Customer’s client implementation shall repeat the DNS lookups at least every five (5) seconds in
order to pick up any changes. 
  
 3.3 User Interface. Subject to the
requirements set forth in this Agreement, Customer will determine the layout and user interface for the Site(s) and will have responsibility for the content and layout of the Site(s). Customer shall, at the point where Teoma Search results begin on
the Reply Page, attribute the search results from the Search Services with the Ask Jeeves logo and text as provided by Ask Jeeves (that may be updated by Ask Jeeves from time to time) and such attribution shall be above the fold as shown in Exhibit
D hereto. 
  
 3.4 Data Collection. Customer will enable Ask Jeeves
to collect data from it continuously, including but not limited to the Queries entered, the URLs selected, and time stamps, on all searches using the Search Services (collectively, the “User Data”). Customer acknowledges the importance of
this data to the functioning of the Search Services and agrees that if Customer ceases to provide the User Data, Ask Jeeves may immediately suspend providing the Search Services. 
  
 3.5 Restrictions. Customer shall not: (1) alter or modify the content or format of the Search Services submitted to the Site;
(2) edit, rewrite, modify or filter any Queries individually or in the aggregate; (3) encourage or require End Users, either with or without their knowledge, to click on any advertisement or listing by offering incentives or any means that
are manipulative, deceptive, malicious, or fraudulent; (4) reorder the web results; (5) redirect any End User away from any results page or web page accessed by an End User after clicking on a search result; (6) transmit Queries to
Ask Jeeves through or from any Downloadable App that violates Section 2.9 hereof; (7) distribute, syndicate, sub-syndicate, modify, resell, rent, loan or lease the Search Services; (8) display the Search Services on any page that is
co-branded with any other party; (9) generate Queries or clicks on any Reply Page, directly or indirectly, through any automated means, or engage in any form of click or query spam or fraudulent click or Query generation; (10) provide a
version of any web page that is different from the page an End User would access by going directly to the URL provided in the results set; (11) display result sets to any third party other than End Users; (12) crawl, index or in any
non-transitory manner store or cache information obtained from the Search Services; or (13) use the Search Service in association with any material that is pornographic, obscene, illegal, defamatory, or violent or in any publication or on any
web page or site which contains this type of material. 
  
 3.6 Search Services
License. Subject to Customer’s compliance with the terms of this Agreement, Ask Jeeves grants to Customer a non-exclusive and nonsublicensable license during the Term to: (a) use the Search Services solely for the purpose of
communicating information between the Site(s) and Ask Jeeves; and (b) display the results of the Search Services for the purpose of fulfilling its obligations under the Agreement. 
  
 3.7 Additional Sites. In the event that Customer desires to add Search Services to any other URL that Customer owns or operates, then
it must give to Ask Jeeves fourteen (14) days prior written notice of such desire, and Ask Jeeves shall have the option to including such URL (and all sub-URL’s) to the list of URLs set forth in the definition of Site above by notifying
Customer of such decision. 
  
 Ask Jeeves
reserves the right, at its option and in its sole discretion, to reject any proposed URLs. 
  
 Ask Jeeves reserves the right, at its option and in its sole discretion, to reject any of the proposed Site(s) and to discontinue delivering Search Services to the Site(s) for any reason. 
  
 Notwithstanding the foregoing, Customer may [ * ] in the following three instances:

  

	 	(i)	[ * ]; 

  

	 	(ii)	[ * ]; or 

  

	 	(iii)	[ * ]. 

  

 4 

 4. Non-Exclusivity 
  
 Customer acknowledges and agrees that the rights granted to it under this Agreement are non-exclusive, and that, without limiting the generality of the foregoing, nothing
in this Agreement shall be deemed or construed to prohibit Ask Jeeves from participating in similar business arrangements as those described herein with any other company. 
  
 5. Ownership 
  
 5.1 Customer or its licensors own all Intellectual Property Rights in and to any editorial, text, graphic, audiovisual, and other content that is served to End Users of
the Site(s) and that is not provided by Ask Jeeves or Ask Jeeves’ third party Advertising Services providers. Ask Jeeves shall not acquire any right, title or interest in or to such Customer content, except as provided herein. 
  
 5.2 Ask Jeeves shall own all right, title and interest, including without limitation all
Intellectual Property Rights, relating to the Ask Jeeves Services and any derivative works or enhancements thereof, including but not limited to, all software, technology, materials, guidelines, and documentation, and the results served. Customer
shall not acquire any right, title, or interest therein, except for the limited use rights expressly set forth in this Agreement. Ask Jeeves may incorporate the User Data into its database, and Ask Jeeves will own this data, once processed, and Ask
Jeeves shall own any and all information and data it receives. Ask Jeeves grants no implied license to its intellectual property (including patents), and all rights not expressly granted in this Agreement are reserved by Ask Jeeves. 
  
 5.3 Customer shall not, and shall not allow any third party to: (a) modify, adapt,
translate, prepare derivative works from, decompile, reverse engineer, disassemble or otherwise attempt to derive source code from, from the Ask Jeeves Services, or any other Ask Jeeves technology or that of its third party suppliers;
(b) remove, obscure, or alter Ask Jeeves’ copyright notice, trademarks or other proprietary rights notices affixed to or provided as a part of any Ask Jeeves Services; (c) crawl, index or in any non-transitory manner store or cache
information obtained from the Ask Jeeves Services; (d) transfer, sell, lease, lend, disclose, or use for any other unauthorized purposes any of the Ask Jeeves Services or access thereto; or (e) directly or indirectly access the Ask Jeeves
Services through a spyware or scumware application or any other application that is downloaded without the End User’s consent or does not otherwise comply with Section 2.9. 
  
 5.4 None of the Ask Jeeves Services, or any other items delivered to Customer by Ask Jeeves violate, misappropriate or infringe any
Intellectual Property Right, data or privacy right or other right of any person or entity, or constitute legally obscene or indecent materials or a libel or defamation. 
  
 5.5 All rights not expressly granted in this Agreement are reserved. 
  
 6. Payment and Records 
  
 Ask Jeeves and Customer agree to the payment terms set forth in Exhibit B attached hereto, and shall follow the payment procedure set forth in Exhibit B attached hereto.

  
 7. Trademark 
  
 7.1 Ask Jeeves Approval. Prior to Customer’s use of the Trademarks as permitted
hereunder, Customer will submit to Ask Jeeves a proof showing the use of the Trademark. Ask Jeeves shall have the right to approve the use and quality of reproduction. Customer shall comply with Ask Jeeves’ requests for changes to the Trademark
use. For the avoidance of doubt, Ask Jeeves grants no license to use or display any trademark or trade name of its third party Sponsored Link supplier and Customer agrees not to use any such trademark or trade name. 
  
 7.2 Customer Use. After Ask Jeeves approves a use of the Trademarks under the above
subsection, Customer may use the Trademarks in the approved manner while this Agreement is in effect. Customer must obtain Ask Jeeves’ prior written approval for any change in use of the Trademarks. 
  
 7.3 Restrictions. Customer agrees it will not use the Trademarks as follows:
(a) in association with any material that is pornographic, obscene, illegal, defamatory, violent, or otherwise objectionable (including without limitation using the Trademarks on or near any advertisements which contains this type of material
or use of the Trademarks in any publication or web page or site which contains this type of material); or (b) in any manner which reflects poorly on or may damage the goodwill associated with or reputation of Ask Jeeves, the Trademarks, or Ask
Jeeves’ products or services. Furthermore, Customer shall not use any button with the word “ask” or any character that is a butler or may be confused with a butler (e.g., a maid, chauffeur, etc.) or looks like Ask Jeeves’
“Jeeves” character, on any Customer web site. Customer agrees that it will not use any character that uses the word “Ask” (e.g. “Ask Phil”). 
  
 7.4 Ask Jeeves Trademark License. Subject to Customer’s compliance with the terms of this Agreement, Ask Jeeves grants Customer
a limited, non-exclusive, non-transferable right to use the Trademarks as described herein. 
  
 7.5 Ownership. Ask Jeeves owns, and will retain ownership of, all Trademarks and no ownership interest is transferred by this Agreement or otherwise. All goodwill in and to the Trademarks shall inure to Ask
Jeeves’ benefit. 
  

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 7.6 Customer’s Trademark License. Customer grants to Ask Jeeves a non-exclusive and non-sublicensable license
during the Term to include Customer’s name and logo in presentations, marketing materials, customer lists, and web site listings of Ask Jeeves’ customers. 
  
 7.7 Except as set forth in this Section, nothing in the Agreement shall be deemed to grant to one party any right, title or interest in or
to the other party’s trademarks or brand features. Any use of the other party’s trademarks or brand features shall inure to the benefit of the owner, including any goodwill associated therewith. At no time shall one party challenge or
assist others in challenging the trademarks or brand features of the other party or the registration thereof by the other party, nor shall either party attempt to register any trademark, brand feature, or domain name that is confusingly similar to
those of the other party. 
  
 8. Term 
  
 8.1 This Agreement will commence upon the Effective Date and continue for [*] until [*] (the
“Anniversary Date”). This Agreement will automatically renew for additional (1) one-year terms on each anniversary of the Anniversary Date unless either party notifies the other at least thirty (30) days prior to such Anniversary
Date that it is terminating this Agreement. 
  
 8.2 Material Breach. This
Agreement may be terminated if either party (a) fails to cure any material breach of this Agreement within ten (10) days after such breach is conveyed in reasonable detail in writing to the other party or (b) (i) where either
party goes into voluntary or involuntary liquidation; (ii) where either party is declared insolvent either in bankruptcy proceedings or other legal proceedings; (iii) where an agreement with creditors has been reached by either party due
to its failure or inability to pay its debts as they fall due; or (iv) where a receiver is appointed over the whole or part of either party’s business. 
  
 8.3 Immediate Termination for Certain Breaches. Ask Jeeves may suspend indefinitely the provision of the Services and/or terminate
the Agreement immediately upon written notice any time if Customer: i) attempts to modify, reverse engineer, adapt, translate, prepare derivative works from, decompile, disassemble or otherwise attempts to derive source code from any of the Ask
Jeeves Services or other intellectual property owned by Ask Jeeves or by its third party partners, ii) otherwise breaches the intellectual property rights of Ask Jeeves or its third party suppliers, iii) breaches the confidentiality provisions of
Section 9, iv) breaches the restrictions set forth in Sections 2.4(12), 2.4(16), 2.4(15) or 5.3; or v) acts or fails to act and such actions or inactions negatively impact Ask Jeeves or its third party Sponsored Link provider, as determined in
Ask Jeeves sole discretion. In addition, Ask Jeeves may terminate the provision of the Sponsored Links in the event it is no longer licensed to distribute such Sponsored Links. 
  
 8.4 Termination for Convenience. Ask Jeeves may terminate this Agreement for any or no reason upon thirty (30) days written
notice to Customer. 
  
 9. Confidentiality 
  
 9.1 Confidential Information. Each party (the “Receiving Party”)
understands that the other party (the “Disclosing Party”) has disclosed or may disclose information of a confidential nature including, without limitation, know-how, formulas, processes, ideas, inventions, schematics, pricing and other
technical, business, financial and product development plans, forecasts, strategies and information (“Confidential Information”). 
  
 9.2 Disclosure and Use. The Receiving Party agrees (i) to hold the Disclosing Party’s Confidential Information in confidence and to take all
necessary precautions to protect such Confidential Information (including, without limitation, all precautions the Receiving Party employs with respect to its own confidential materials), (ii) not to divulge any such Confidential Information or
any information derived there from to any third person, except independent contractors under an obligation of confidentiality and with a need to know for purposes authorized under this Agreement, (iii) not to make any use whatsoever at any time
of such Confidential Information except as authorized under this Agreement, and (iv) not to remove or export any such Confidential Information from the country of the Receiving Party except as may be allowed by applicable export laws. The
Receiving Party shall limit the use of and access to the Disclosing Party’s Confidential Information to the Receiving Party’s employees, attorneys and independent contractors under an obligation of confidentiality and restricted use who
need to know such Confidential Information for the purposes authorized under this Agreement. The Receiving Party shall treat the Confidential Information with at least the same degree of care and protection as it would use with respect to its own
Confidential Information, but in no event less than a reasonable standard of care. The foregoing obligations shall survive for a period of five (5) years from the date of disclosure of the Confidential Information, except in the case of source
code, in which case the foregoing obligations shall be perpetual. Without granting any right or license, the Disclosing Party agrees that the foregoing shall not apply with respect to information that the Receiving Party can establish (i) is in
the public domain and is available at the time of disclosure or which thereafter enters the public domain and is available, through no improper action or inaction by the Receiving 
  

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 Party or any affiliate, agent or employee, or (ii) was in its possession or known by it prior to receipt from the
Disclosing Party without restriction, or (iii) was rightfully disclosed to it by another person without restriction, or (iv) is independently developed by the Receiving Party without use of such Confidential Information, or (v) is
required to be disclosed pursuant to any statutory or regulatory authority, provided the Disclosing Party is given prompt notice of such requirement and the scope of such disclosure is limited to the extent possible, or (vi) is required to be
disclosed by a court order, provided the Disclosing Party is given prompt notice of such order and provided the opportunity to contest it. 
  
 9.3 Return of Confidential Information. Upon any termination or expiration of this Agreement each party will destroy, or return to the other party, all tangible
copies of the other party’s Confidential Information and erase all copies in electronic form. 
  
 9.4 Confidentiality of Agreement. Each party agrees that the existence of this Agreement and the terms of this Agreement shall be deemed Confidential Information of the other party, provided that in addition to
the permitted disclosures under section 9.2, either party may disclose the terms of this Agreement (i) if required to do so by law or generally accepted accounting principles, (ii) as required to assert its rights hereunder, and
(iii) to its own directors, employees, attorneys, accountants, and other advisors on a “need to know” basis and under an obligation of confidentiality no less stringent than set forth herein. Each party agrees that the Disclosing
Party will be given prompt notice of any disclosure made pursuant to clause (i) or (ii) above, and that any such disclosure shall be limited to the extent possible. 
  
 10. Limited Warranty and Disclaimer 
  
 THE ASK JEEVES SERVICES ARE PROVIDED “AS
IS” AND WITHOUT WARRANTY OF ANY KIND AND ASK JEEVES EXPRESSLY
DISCLAIMS ANY AND ALL WARRANTIES OF ANY KIND OR NATURE, WHETHER
EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES
OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE.
ASK JEEVES DOES NOT WARRANT THAT THE ASK JEEVES SERVICES WILL BE
UNINTERRUPTED OR ERROR-FREE. CUSTOMER REPRESENTS AND WARRANTS THAT IT OWNS
ALL RIGHTS AND INTEREST IN THE SITE. 
  
 11. Limitation of Liability 
  
 NEITHER PARTY NOR ITS’ THIRD PARTY SUPPLIERS
WILL BE LIABLE FOR ANY LOSS OF USE, LOSS OF DATA, INTERRUPTION
OF BUSINESS, DOWNTIME, LOST PROFITS, OR ANY INDIRECT, SPECIAL, INCIDENTAL, OR
CONSEQUENTIAL DAMAGES OF ANY KIND REGARDLESS OF THE FORM OF ACTION
WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT PRODUCT LIABILITY, OR
OTHERWISE, EVEN IF IT HAS BEEN ADVISED OF THE POSSIBILITY OF DAMAGES.
IN NO EVENT WILL EITHER PARTYS’ LIABILITY FOR ANY CLAIM ARISING
UNDER THIS AGREEMENT EXCEED PAYMENTS MADE BY EITHER ASK JEEVES OR
CUSTOMER TO THE OTHER UNDER THIS AGREEMENT WITHIN THE TWELVE MONTHS
PRECEDING SUCH CLAIM. THE EXISTENCE OF ONE OR MORE CLAIMS WILL NOT
ENLARGE THIS LIMIT. THE PARTIES ACKNOWLEDGE AND AGREE THAT THIS SECTION
IS AN ESSENTIAL ELEMENT OF THE AGREEMENT AND THAT IN ITS ABSENCE,
THE ECONOMIC TERMS OF THIS AGREEMENT WOULD BE SUBSTANTIALLY DIFFERENT. THIS
SECTION IS SEVERABLE AND SHALL SURVIVE ANY TERMINATION OR EXPIRATION OF
THIS AGREEMENT. 
  
 12. Indemnification

  
 12.1 Ask Jeeves agrees to indemnify and defend Customer against any third
party claims, demands, liability, or costs arising from infringement or misappropriation of any U.S. intellectual property rights, copyright or trademark by the Advertising Services, excluding third party advertising content. The foregoing
indemnification shall not apply to (a) Advertising Services that has been altered, modified, or tampered with after delivery of the Advertising Services to the Site to the extent such claim is caused by such alteration, modification or
tampering; and (b) Advertising Services which Ask Jeeves has previously identified as illegal, and for which Ask Jeeves has made commercially reasonable efforts to remove from the Advertising Services service. Customer agrees to defend at its
own cost all amounts finally awarded against Ask Jeeves as a result of any third party claims arising from infringement or misappropriation of any intellectual property rights, U.S. copyright or trademark by (i) Customer’s altering of the
Advertising Services; (ii) Customer’s use of Advertising Services outside of the scope of this Agreement; or (iii) any aspect of the Customer’s Site (excluding Advertising Services). 
  
 12.2 The foregoing indemnification obligations shall only exist if the party seeking to be
indemnified (1) promptly notifies the indemnifying party of any claim, (2) provides the indemnifying party with reasonable assistance, information and cooperation in defending the claim, and (3) give the indemnifying party full
control and sole authority over the defense and settlement of such claim. 
  
 12.3
The indemnity in Section 12.1 sets forth the indemnifying party’s sole and exclusive obligation, and the indemnified party’s sole and exclusive remedy, for any claims of intellectual property infringement. 
  
 13. Publicity 
  
 Customer shall not make any public statement regarding this Agreement or the transactions contemplated hereby without Ask Jeeves’ prior
written approval. 
  

 7 

 14. Miscellaneous 
  
 14.1 Independent Contractors. Each party is an independent contractor of the other and neither is an employee, agent, partner or joint venturer of the other.

  
 14.2 Assignment. This Agreement is assignable with the prior written
approval of Ask Jeeves. 
  
 14.3 Notice. Any notice or other communication
required or permitted to be given hereunder shall be given in writing and delivered in person, mailed via confirmed facsimile, or delivered by recognized courier service, properly addressed and stamped with the required postage, to the individual
signing this Agreement on behalf of the applicable party at its address specified in the opening paragraph of the agreement and shall be deemed effective upon receipt. Either party may from time to time change the individual to receive notices or
its address by giving the other party notice of the change in accordance with this section. 
  
 A copy of any notice sent to Ask Jeeves shall also be sent via overnight delivery service to the following address within 24 hours: 
  
 Ask Jeeves, Inc. 
 5858 Horton Street, Suite 350 
 Emeryville, CA 94608 
 Fax: 510-985-7507 
 Attention: General Counsel 
  
 A copy of any notice sent to Customer shall also be sent via overnight delivery service to the following address within 24 hours:

  
 La Jolla Internet Properties 
 7660 Fay Ave, Suite H301 
 La Jolla, CA 92037

 Fax: (    ) 
 Attention: 
  
 14.4 Governing Law and Venue. This Agreement will
be deemed to have been made in, and will be construed pursuant to, the laws of the State of California and the United States without regard to conflicts of laws provisions thereof. Any suit or proceeding arising out of or relating to this Agreement
will be commenced in a federal court in the Northern District of California or in state court in Alameda County, California, and each party irrevocably submits to the jurisdiction and venue of these courts. The parties expressly disclaim the
application of the United Nations Convention on Contracts for the International Sale of Goods. 
  
 14.5 Remedies and Injunctive Relief. Each party agrees that, in addition to any other remedies to which the other party may be legally entitled, such party shall have the right to seek immediate injunctive
relief in the event of a breach of such sections by the other party or any of its officers, employees, consultants or other agents. 
  
 14.6 Severability. If any provision of this Agreement is adjudged by any court of competent jurisdiction to be unenforceable or invalid, that provision will be
limited or eliminated to the minimum extent necessary so that this Agreement will otherwise remain in full force and effect and enforceable. 
  
 14.7 Headings and Presumptions. The headings contained in this Agreement are for reference and explanatory purposes only and will not affect in any way the meaning
or interpretation of this Agreement. As this Agreement is a negotiated agreement, there will be no presumption against any party on the ground that such party was responsible for preparing this Agreement or any part of it. 
  
 14.8 Complete Agreement, Waiver, and Modification. The parties agree that this
Agreement and the attached exhibits, which are incorporated into this Agreement by this reference, constitute the complete and exclusive statement of the mutual understanding of the parties, and supersedes and cancels all previous written and oral
agreements and communications relating to the subject matter of this Agreement, including without limitation the Advertising Services and Search Syndication Agreement dated December 2, 2003 between the parties hereto. No waiver, modification or
amendment of any provision of this Agreement will be binding against that party unless it is in writing and signed by a duly authorized representative of Customer and Ask Jeeves. No such waiver of a breach hereof will be deemed to constitute a
waiver of any other breach, whether of a similar or dissimilar nature. 
  
 14.9
Customer represents and warrants that it does not have and has not had a business relationship with Google, Inc. or any of its affiliates as of the date of this Agreement. Customer also represents and warrants that entering into this Agreement shall
not conflict with any of its other agreements. 
  
 14.11 Survival. Sections 5, 7.5, 9 through 11, 12 and 14 shall survive termination of the Agreement. 
  

 8 

 NOW, THEREFORE, the parties hereto have executed this Agreement as of the Effective Date
first written above. 
  

					
	 LA JOLLA INTERNET PROPERTIES
(“Customer”)
	 	 	 	 ASK JEEVES, INC. (“Ask Jeeves”)

			
	 7660 Fay Avenue, Suite 301

 Address
	 	 	 	 5858 Horton Street, Suite 350
 Emeryville, California
94608

			
	 La Jolla, CA 92037

	 	 	 	 
	Address	 	 	 	 
	 /s/ Robert Doolittle

	 	 	 	 /s/ Scott Bauer

	Signature	 	 	 	Signature
	 Robert Doolittle

	 	 	 	  

	Print Name	 	 	 	Print Name
	 President

	 	 	 	  

	Title	 	 	 	Title
	 May 25, 2004

	 	 	 	  

	Date	 	 	 	Date

  

 9 

 Exhibit A 
  

Ask Jeeves Services 
  
 An “X” indicates that the service(s) is included within this Agreement. 
  
 Advertising Services 
  
 [*] 
  
 [*] 
  
 [*] 
  
 [*] 
  
 [*] 
  
 Search Services 
  
 [*] 
  

 10 

 Exhibit B 
  

Payment Terms 
  
 A. Advertising Services: 
  
 1. Revenue Share. Ask Jeeves shall pay Customer the following [*] 
  
 2. Payments. Ask Jeeves will remit revenue share payments to Customer within [ * ] days after the end of the calendar month in which Ask Jeeves received the gross
revenue. 
  
 3. Payment Threshold. To reduce administrative costs, the
parties agree that Ask Jeeves shall not be required to make payment to Customer until such time that the amount owed to Customer equals or exceeds $[ * ]. 
  
 4. Report. Ask Jeeves agrees to provide Customer with a monthly report with reasonable estimates detailing gross revenue shares received and amounts owed to
Customer for the previous month. Ask Jeeves shall not be obligated to remit payment for amounts owed to Customer based upon Advertising Services delivered as the result of automated queries, or search or click fraud, which shall be determined by Ask
Jeeves. 
  
 5. Payment Upon Termination. Upon any termination or
expiration, (a) Ask Jeeves shall pay Customer all amounts due prior to such termination under this Section within forty-five (45) days after such termination, unless the Agreement is terminated upon an uncured breach by Customer.

  
 B. Search Services: 
  
 1. Fees. Customer will pay Ask Jeeves $[ * ] for every [ * ] completed (i.e., not
including timed-out) Queries. 
  

 11 

 Exhibit C 
  

Trademarks 
  
 Ask Jeeves shall provide to Customer upon invoking co-branding per Section 2.11. 
  

 12 

 FIRST AMENDMENT TO ADVERTISING
SERVICES AND SEARCH SERVICES SYNDICATION AGREEMENT 
  
 This amendment (“Amendment”), dated [ * ] (“Amendment Effective Date”), revises the ADVERTISING SERVICES
AND SEARCH SERVICES SYNDICATION AGREEMENT (the “Agreement”), dated May 24, 2004, by and between Ask Jeeves, Inc. (“Ask Jeeves”) and La Jolla Internet
Properties, Inc. (“Customer”). All capitalized terms used but not defined in this Amendment, shall have the same meaning as such capitalized terms in the Agreement: 
  

	 	1.	The following is added to the end of Section 1.13: 

  
 “Site” shall also include any successor site to [ * ]and any other web site to which Customer directs the search traffic that it directs to
[ * ] from time to time during the Term.” 
  

	 	2.	The following is added as a new Section 1.18: 

  
 “1.18 “Spam Queries or Clicks” means those queries or clicks with respect to which: (a) Ask Jeeves determines to be fraudulent
or automated; (b) Ask Jeeves does not receive payment from an advertiser or third party provider because such queries or clicks are determined to be fraudulent or automated or (c) Ask Jeeves is required to provide a refund or credit to an
advertiser or third- party provider following receipt of payment from such advertiser or third party provider due to the determination that the queries or clicks for which Ask Jeeves has received payment are fraudulent or automated.”

  

	 	3.	The first sentence of Section 8.1 is hereby deleted and replaced with the following: 

  
 “This Agreement will commence on [ * ] and continue until [ * ] (the “Anniversary Date”).”

  

	 	4.	Section 8.4 of the Agreement is hereby deleted. 

  

	 	5.	Section 8.3, subsection iv) is hereby deleted and replaced with the following: 

  
 “iv) breaches the restrictions set forth in Sections 2.4(12), 2.4(15), 2.4(16), 2.9 or 5.3;” 
  

	 	6.	Section 8.3(v) is hereby deleted and replaced by the following: 

  
 “or v) acts or fails to act and such actions or inactions negatively impact Ask Jeeves or its third party Sponsored Link provider, as determined in
Ask Jeeves sole discretion, which shall be reasonable.” 
  

	 	7	The following paragraph is added to the end of Section 2.1 [ * ]: 

  
 “Customer: a) may display [ * ] for those queries where [ * ] and b) may display [ * ] or to the [ * ], so long as such
[ * ] does not include [ * ] provided that the [ * ] described in clauses a) and b) above shall not x) promote [ * ] or y) include [ * ]. In addition, Customer may implement [ * ] which use [ * ] of [ * ]; provided that, except for the ability to
include such [ * ] in such [ * ], the [ * ] provisions of this Section 2.1 shall apply to such [ * ].” 
  

	 	8	The provision of Sections 2.1, 2.7 and 3.7 of the Agreement that currently reads as follows: 

  
 “Notwithstanding the foregoing, Customer may [ * ] in the following three instances: 
  

	 	(i)	[ * ]; 

  

	 	(ii)	[ * ]; or 

  

	 	(iii)	[ * ].” 

  
 is hereby deleted and replaced in Sections 2.1, 2.7 and 3.7 with the following: 
  
 “Notwithstanding the foregoing, Customer may [ * ] in the following three instances: 
  

	 	(i)	[ * ]; 

  

	 	(ii)	[ * ]; or 

  

	 	(iii)	[ * ]; 

  
 provided that Customer shall only [ * ] with respect to the [ * ].” 

	 	9.	The final sentence of the first paragraph and subsections (i) through (viii) of Section 2.9 are hereby deleted and replaced with the following: 

 
 “If Customer accesses, launches or activates the Ask Jeeves Services
directly or indirectly from any desktop search application or other downloadable Internet accessible or other application, or plug-in, helper, component or other executable code (a “Downloadable App” or “Customer
Application”), Customer shall comply with and shall ensure that any authorized distributor of a Downloadable App complies with the Guidelines attached hereto as Exhibit A to this Amendment No. 1 with respect to any such Downloadable App,
and any application with which such Downloadable App is distributed in a bundling arrangement.” 
  

	 	10.	Section A. 1 of Exhibit B is hereby deleted and replaced with the following: 

  

“1. Revenue Share. Each month during the Term, Ask Jeeves shall pay Customer the following [ * ] delivered during such month:

  
 [ * ] 

	 	11.	Commencing after [ * ] and unless otherwise agreed by the parties, Customer will make all reasonable efforts to provide Ask Jeeves with thirty (30) days advance written notice
of any increase or decrease in Query volume of more than twenty percent (20%). 

  

	 	12.	Upon execution of this Amendment, the parties shall attach this Amendment to the current Agreement. The Amendment shall be effective as of the Amendment Effective Date.

  
 Acknowledged and Agreed to: 
  

	
	La Jolla Internet Properties, Inc.
	
	 /s/ Robert Doolittle

	Signature
	
	 Robert Doolittle; CEO; [ * ]

	Printed name and title of authorized signatory
	
	Ask Jeeves, Inc.
	
	 /s/ Loni Knepper

	Signature
	
	 Loni Knepper, Vice President, Finance

	Name and title of authorized signatory

 EXHIBIT A 
  

Guidelines for Access of Ask Jeeves Services Through Customer Applications 
  
 In these Guidelines: (a) “you” and “your” refer to Customer, as well as any person or entity acting on your behalf
and (b) “Application” means any application, plug-in, helper, component or other code that is downloaded or installed on a user’s computer, examples of which include those that provide browser helper objects, instant messaging,
chat, email, data, file viewing, media playing, file sharing, games, internet navigation, search and other service. 
  
 1. General. 
  
 1.1 Implementation. The incorporation of Ask Jeeves Services into your Application must conform to the implementation
requirements set forth in Advertising Services and Search Services Syndication Agreement dated May 24, 2004, as amended, to which this Schedule E is attached (“Advertising Services Agreement”), including, without limitation, the provisions
of Section 2.4 and 2.9 thereof. 
  
 1.2
No Branding or Attribution. Your Application, and any related collateral material (including any Web pages promoting your Application or from which your Application is made available), must not contain any branding, trademarks or
attribution of Ask Jeeves or its third party suppliers without Ask Jeeves’ prior written approval. Your Application, and any related collateral material (including any Web pages promoting your Application or from which your Application is made
available), must not contain any branding, trademarks or attribution of Ask Jeeves’ third party Sponsored Links provider unless (and then only to the extent) Ask Jeeves and such third party Sponsored Links provider expressly consents otherwise
in writing. In addition, queries entered into Applications may not resolve to a results page that contains any branding, trademarks or attribution, of Ask Jeeves or its third party Sponsored Links provider except to the extent expressly approved by
Ask Jeeves or its third party Sponsored Links provider. 
  
 2. Prohibited
Content. [ * ] 
  
 3. Prohibited Behavior. Your Application
will not: [ * ] 
  
 4. Disclosure [ * ]. 
  
 4.1 Disclosure [ * ] before Installation. You
and your distribution and bundling partners [ * ]. By “distribution partner” we mean [ * ] and by “bundling partner” we mean [ * ]. Prior to installing your Application, you and any third party distributing or bundling your
Application must: 
  

	 	(a)	[ * ] 

  

	 	(i)	[ * ] 

	 	(ii)	[ * ] 

  

	 	(iii)	[ * ] 

  

	 	(b)	[ * ]. 

  
 Notwithstanding the foregoing, the disclosure [ * ]. 
  
 4.2 Disclosure [ * ]. If your Application (1) collects or transmits to any entity other than the end user personally
identifiable information, or (2) collects or transmits the URLs visited by the end user or collects or transmits information related to a user’s computer or internet usage or activity in a manner that could collect or transmit such
user’s personally identifiable information (such as through keystroke logging), then [ * ]: 
  

	 	(a)	first, [ * ]: 

  

	 	(i)	[ * ], 

  

	 	(ii)	[ * ] 

  

	 	(iii)	[ * ] 

  

	 	(b)	then, [ * ]. 

  
 4.3 Disclosure [ * ]. If your Application makes a change to [ * ]: 
  

	 	(a)	first, [ * ] 

  

	 	(b)	then, [ * ]. 

  
 Notwithstanding the foregoing: [ * ]. 
  

 2 

 4.4 Method of Disclosure [ * ]. In order to satisfy the requirements above,
the disclosure of the items specified above [ * ]. 
  
 4.5 EULA and Privacy Policy. Your Application must conform, and must be distributed pursuant to a EULA that conforms, with all applicable laws and regulations. In addition, you and your Application must comply with the
agreements and representations you make with your end users in your EULA and privacy policy. 
  
 5. Transparency. Neither you nor any of your third party distribution or bundling partners with respect to [ * ] included in a [ * ] with [ * ] may [ * ] or [ * ] with regard to [ * ]. For example, all
elements of your [ * ]. You must [ * ]. 
  
 6. Deactivation. Your
Application may [ * ]. 
  

 3 

 7. Bundling of Applications. 
  
 7.1 Bundling. Your Application [ * ] through bundling arrangements (referring to [ * ]);
provided, however, in such case, you may not access Ask Jeeves services using such Application unless [ * ]. 
  
 7.2 General. When entering into any [ * ] access the Ask Jeeves Services. 
  
 8. Information and Assistance. Customer agrees to assist Ask Jeeves the
investigation of any potential violations of those Guidelines. Customer agrees to provide Ask Jeeves with such information as Ask Jeeves may reasonably request about the distribution of those Customer Applications that are used to access Ask Jeeves
Services. Such information may include: (a) the means by and/or the locations from which Customer Applications are distributed and (b) the identity of any applications included in any of Customer bundling relationships; provided that in
any event if Ask Jeeves has a reasonable and good faith belief that an Application is violating these Guidelines, Customer will cooperate with Ask Jeeves in the investigation and potential resolution of such matter and will provide Ask Jeeves with
such information as Ask Jeeves may request with respect thereto. Customer understands, however, that Ask Jeeves has no obligation to provide support to end users of any Customer Application. 
  
 9. Legal. You must [ * ]. You agree to [ * ]. 
  
 10. [ * ]. 
  

 4Technology Software Distribution Agreement

 Exhibit 10.16 
  
 [*] = CERTAIN CONFIDENTIAL INFORMATION CONTAINED IN THIS DOCUMENT, MARKED BY BRACKETS, HAS BEEN OMITTED AND FILED SEPARATELY WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 406 OF THE SECURITIES ACT OF 1933, AS AMENDED. 
  
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT 
  
 This Technology/Software Distribution Agreement (“Agreement”) is made and entered into effective as of January 9th, 2006 by and between WALNUT VENTURES, INC. (“WALNUT”), with a principal place
of business located at 222 Kearny Street, Suite 550 San Francisco, CA. 94108, and DIRECT REVENUE, LLC. (“DIRECT REVENUE”) with a principal place of business located at 107 Grand Street, 3d floor, 10013, New York, NY. 
  
 RECITALS 
  
 DIRECT REVENUE operates web sites and develops and markets the latest generation of advertising software on the Internet
(“Direct Revenue Software”). WALNUT develops and markets Internet search software solutions which enhance Internet search capabilities (“Search Software”). 
  
 WALNUT and DIRECT REVENUE have agreed to bundle the Search Software with Direct Revenue Software so that the Search Software
can be downloaded and distributed to the DIRECT REVENUE user base. 
  
 By bundling the products, WALNUT will be able to distribute its software to End Users (as defined at the end of this paragraph) who download Direct Revenue Software through DIRECT REVENUE’s web site or other third party sites (the term
“End User” shall mean a sublicensee of the software whose sublicense for the software is for use of the software rather than for distribution or further sublicense). 
  
 Therefore, for valuable consideration, receipt of which is acknowledged, WALNUT and DIRECT REVENUE agree as follows:

  
 AGREEMENT 
  
 1. Appointment and Grant of License. 
  
 Subject to the terms and conditions contained in this Agreement, WALNUT
grants to DIRECT REVENUE, during the term of this Agreement, a non-exclusive, non-transferable license (except as set forth below) in the Search Software to use, distribute, and reproduce the software solely in connection with bundling it with the
Direct Revenue Software (the “Bundled Search Software”) so that it can be downloaded and used in conjunction with the Direct Revenue software by End Users. DIRECT REVENUE may sublicense the Search Software to its third party distributors
in connection with such distributors’ distribution of Bundled Search Software, provided that DIRECT REVENUE shall provide each such distributor with [ * ] provided to DIRECT REVENUE from time to time by WALNUT and shall instruct each
distributor that it and any of its subcontractors must [ * ] to the extent [ * ] are relevant to distribution practices and include in any contract between DIRECT REVENUE and any such distributor such [ * ] with the [ * ] to the extent they apply to
distribution and provided further that, DIRECT REVENUE acknowledges and agrees that if any third party distributor [ * ], such [ * ] by DIRECT REVENUE solely for [ * ] purposes of Section [ * ]. DIRECT REVENUE covenants that it will take
action to comply, with the [ * ] as found [ * ] as of the date of this Agreement (the “[ * ]”). Upon receipt of a new or revised version of [ * ] from WALNUT, DIRECT REVENUE may, upon a reasonable good faith determination by DIRECT REVENUE
that [ * ] will be materially more burdensome to comply with than [ * ] and that DIRECT REVENUE will not be able to comply with [ * ], provide written notice to WALNUT of such determination. Upon receipt of such notice by WALNUT, DIRECT REVENUE and
its distributors shall not be required to comply with [ * ] and WALNUT shall have the option, in its sole discretion, to terminate this Agreement. WALNUT acknowledges and agrees that DIRECT REVENUE shall license the Search Software to End Users
solely pursuant to the End User license agreement that DIRECT REVENUE presents during the process of their downloading the software, and such agreement shall be substantially similar in form and substance to that set forth in Exhibit A attached
hereto. DIRECT REVENUE may change the End User license agreement at any time, provided however, that DIRECT REVENUE shall provide WALNUT with any revised End User license agreement that it adopts and shall obtain WALNUT’s prior
express written consent for any change to the End User license agreement that would materially, adversely affect WALNUT. DIRECT REVENUE shall have no right to sublicense, assign, or otherwise transfer its rights under this Agreement except as
provided herein. 
  
 This Agreement does not, and shall not be
deemed to, transfer ownership rights of any description in the Search Software or any related materials to DIRECT REVENUE or any third party. DIRECT REVENUE shall not distribute or sell the Search Software to any person or make any other commercial
use of the Search Software other than as specified herein. 
  

 -1- 
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT - WALNUT VENTURES 

  

 -2- 
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT - WALNUT VENTURES 

 2. Fees and Payment Terms; Audit Rights. 
  
 WALNUT agrees to pay DIRECT REVENUE a fee (the “Fee”) equal to [ *
] percent ([ * ]%) of the gross search revenue collected by WALNUT that is directly attributable to the Bundled Search Software, including any such revenue it collects from Overture Services, Inc., doing business as Yahoo! Search Marketing (the
“Gross Search Revenue”). 
  
 WALNUT agrees to pay DIRECT
REVENUE within [ * ] of WALNUT’S collection of the Gross Search Revenue via wire transfer. The parties acknowledge that WALNUT generally collects on its search revenue approximately [ * ] after the end of the calendar month in which the search
revenue is generated. 
  
 In addition to other amounts payable
under this Agreement, DIRECT REVENUE shall pay any and all federal, state, municipal or other taxes, including, but not limited to, sales, use, excise, value added, income, withholding and other similar taxes, duties, fees or charges currently or
subsequently imposed on DIRECT REVENUE’s distribution of Bundled Search Software, other than taxes assessed against WALNUT’s net income. If WALNUT is required to pay any such taxes, duties, fees, or charges or to withhold any amount from
monies due to DIRECT REVENUE from WALNUT pursuant to this Agreement, DIRECT REVENUE shall promptly reimburse WALNUT for any such amounts. 
  
 WALNUT agrees to (i) provide DIRECT REVENUE with an accounting of all Gross Search Revenue on a weekly and month end basis based on search feed
provider estimates; (ii) keep books and records and maintain record entries evidencing the calculation of Gross Search Revenue. DIRECT REVENUE may, upon written request no more frequently than monthly, audit WALNUT’s records in order to
verify DIRECT REVENUE’s Fee and the Gross Search Revenue calculations. Any such audit shall be conducted during WALNUT’s regular business hours at WALNUT’s offices in a manner that does not unreasonably interfere with WALNUT’s
normal business activities. DIRECT REVENUE will bear the expenses of any audit it requests; provided, however, that if the audit reveals a greater than [*] percent ([*]%) shortfall in the Fee that should have been paid by WALNUT to DIRECT
REVENUE, WALNUT shall bear the full cost of the audit. 
  
 3.
Parties’ Obligations. 
  
 (A) DIRECT REVENUE agrees
to (1) use its reasonable commercial efforts to distribute the Bundled Search Software; (2) [*] (3) refrain from taking any action to challenge the validity of the Walnut Intellectual Property (as defined in Section 7 hereof) or
of WALNUT’s ownership of the Walnut Intellectual Property; and (4) provide prior written notice to WALNUT of any DIRECT REVENUE advertising or trade practice that might affect the good name, trademarks, goodwill or reputation of WALNUT or
the Search Software. 
  

 -3- 
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT - WALNUT VENTURES 

 (B) WALNUT agrees to: (1) in response to queries from the Bundled Search Software, provide to End
Users search results that include paid search results; (2) provide reporting on the number of downloads and installations of the Bundled Search Software; (3) maintain an uninstall functionality for the Bundled Search Software and provide
it to DIRECT REVENUE; (4) not provide any updates to the Search Software without DIRECT REVENUE’s prior approval, which approval shall not be unreasonably withheld; and (5) provide reasonable technical support to DIRECT REVENUE, as
promptly as practicable after a reasonable request from DIRECT REVENUE, as necessary for DIRECT REVENUE to support the Bundled Search Software. 
  
 (C) Each party agrees to: (1) keep the other party fully informed as to any governmental, commercial or industrial proceedings, inquiries, proposals,
plans or activities that do, or could, affect the Search Software or the Bundled Search Software; (2) comply with all applicable laws, rules and regulations in the performance of its obligations under this agreement; (3) perform all of its
obligations under this agreement in a commercially reasonable manner in accordance with industry standards, (4) not disparage the other party and use reasonable efforts to protect the goodwill and reputation of the other party; and
(5) maintain and post a complete and accurate privacy policy on its Web site with which it shall comply. 
  
 (D) The parties acknowledge and agree that WALNUT reserves the right, in its sole discretion and without liability, to modify the Search Software,
discontinue or limit the production of the Search Software, cancel or limit the deliveries of the Search Software, and develop new software having features which make the Search Software wholly or partially obsolete. 
  
 4. Term and Termination. 
  
 (A) Term. The term of this Agreement is for one (1) year
commencing January 9th, 2006 and terminating on January 9th, 2007. This Agreement shall automatically renew for the term of one month (continuing month to month) unless terminated in writing by either party no later than thirty
(30) days prior to the date on which the Agreement is to expire. 
  

 -4- 
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT - WALNUT VENTURES 

 (B) Termination Rights. Either party has the right, in addition and without prejudice to any other
rights or remedies, to terminate this Agreement as follows: 
  
 (1) By WALNUT, effective upon ten (10) days written notice to DIRECT REVENUE that details the notice received or basis for belief, in the event WALNUT receives notice that, or WALNUT reasonably believes that, continuing this Agreement
shall have an material adverse effect on its ability to provide services related to Bundled Search Software; 
  
 (2) By WALNUT, as described in Section 1 hereof. 
  
 (3) By either party, immediately upon written notice, if the other party commits any material breach of the terms of this Agreement and such breach is not
cured within ten (10) business days of receipt by the breaching party of a written notice from the other party specifying in reasonable detail the reason for the breach; or, 
  
 (4) By either party, immediately upon written notice, if: (a) all or a substantial portion of the assets of the other
party are transferred to an assignee for the benefit of creditors, to a Receiver, or to a trustee in bankruptcy; (b) a proceeding is commenced by or against the other party for relief under the bankruptcy or similar laws, and such proceeding is
not dismissed within thirty (30) days; (c) the other party is adjudged bankrupt; or (d) the other party makes any assignment or other arrangement for the benefit of its creditors, or otherwise ceases to do business; 
  
 (C) Rights Upon Termination. Upon the expiration or termination of
this Agreement: (1) except as otherwise requested by WALNUT, DIRECT REVENUE shall cease all distribution activity with respect to the Search Software within two (2) weeks, provided that, if any third-party distributor engaged by
DIRECT REVENUE for the Bundled Search Software is in breach of this Agreement, WALNUT shall have the option, in its sole discretion, to direct that all activity with respect to such distributor cease immediately; (2) DIRECT REVENUE shall no
longer have any license with respect to the Search Software; and (3) all Fees attributable to future Gross Search Revenue derived from Bundled Search Software already distributed by DIRECT REVENUE shall continue to be payable to DIRECT REVENUE
unless and until DIRECT REVENUE takes any action that would, in the sole reasonable opinion of WALNUT, materially adversely affect WALNUT’s business or reputation. The parties hereby agree and acknowledge that neither WALNUT nor DIRECT REVENUE
shall be liable to the other by reason of expiration or termination of this Agreement for compensation, reimbursement or damages on account of the loss of prospective profits on anticipated sales or on account of expenditures, investments, leases or
commitments in connection with the business or goodwill of either party, or otherwise. 
  

 -5- 
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT - WALNUT VENTURES 

 (D) Survival of Provisions. Sections 1, 2, 4(c)(3), 5, 6, 7 and 8 of this Agreement shall survive
termination or expiration of this Agreement, as will any cause of action or claim of either party whether in law or in equity because of any breach or default of this Agreement. 
  
 5. Representations and Warranties, Disclaimer and Limitation of Liability. 
  
 WALNUT represents and warrants that (a) the Search Software is governed
by the End User License Agreement attached hereto as Exhibit B; (b) the Search Software shall not infringe any third party intellectual property rights, including, but not limited to copyrights; (c) that the Search Software is free
from any trojan, time bomb, virus, worm or similar device or program; (d) the Search Software has no known security holes; (e) the Search Software does not collect or transmit any personally identifiable information; (f) the Search
Software is compatible with Microsoft Windows XP (SP1 & SP2), 2000; (g) to WALNUT’s knowledge, the Search Software will not materially slow the functioning of a computer, and (h) the Search Software can be removed by the
uninstall functionality provided by WALNUT to DIRECT REVENUE. 
  
 Except as otherwise expressly set forth in this Agreement, neither party makes any express or implied warranties, including, but not limited to warranties of merchantability or fitness for a particular purpose. 
  
 In no event shall either party be liable for any indirect, incidental,
special or consequential damages including loss of profits, revenue, data or use incurred by either party or any third party whether in an action in contract or tort or based on a warranty even if the other party or any other person has been advised
of the possibility of such damages. 
  
 6. Indemnity.

  
 WALNUT shall indemnify, defend and hold DIRECT REVENUE
harmless from and against any third party claims, actions, or demands arising out of or relating to WALNUT’s (a) material breach of any representation, warranty, covenant or any obligation contained in this Agreement; or
(b) negligence or other tortious conduct. 
  
 DIRECT REVENUE
shall indemnify, defend and hold WALNUT harmless from and against any third party claims, actions or demands arising out of or relating to DIRECT REVENUE’s material breach of any representation, warranty, covenant or any obligation contained in
this Agreement or (b) negligence or other tortious conduct. 
  

 -6- 
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT - WALNUT VENTURES 

 If any claim subject to indemnity is made against WALNUT or DIRECT REVENUE, the party against whom the
claim is made shall provide the other party with prompt written notice of such claim. The indemnifying party shall control the defense and settlement of any claim in which it may have to indemnify the other party. The indemnified party shall provide
the indemnifying party with all reasonable cooperation and assistance in the defense and settlement of such claim. The indemnifying party shall not be responsible for any costs incurred or compromise made by the indemnified party unless the
indemnifying party has given prior written consent to such cost or compromise. 
  
 7. Proprietary Rights. 
  
 DIRECT REVENUE acknowledges and agrees that WALNUT shall retain all of its right, title to and ownership of all copyrights, trademarks, trade secrets, patents, and all other intellectual property associated with, relating to or used in
connection with, the Search Software and any improvements or enhancements thereto (the “Walnut Intellectual Property”). 
  
 DIRECT REVENUE may not (a) alter, modify or change the Search Software or related materials without the prior written consent of WALNUT; (b) use
the Walnut Intellectual Property, including but not limited to, the trademarks and trade names (as those may be modified or added to by WALNUT from time to time), or any confusingly similar work or symbol in any communication, product, logo or other
written material, including as part of DIRECT REVENUE’s name, without the prior express written consent of WALNUT. DIRECT REVENUE acknowledges the validity of the Walnut Intellectual Property and agrees not to challenge WALNUT’s right to
use any of the Walnut Intellectual Property, in particular the WALNUT trademarks and trade names. DIRECT REVENUE also agrees to consistently indicate by the appropriate symbol that all such trademarks or trade names are proprietary to WALNUT.

  
 Except without the prior written consent of DIRECT REVENUE,
WALNUT may not use the trade names or trademarks of DIRECT REVENUE. 
  
 8. Confidentiality. 
  
 DIRECT REVENUE
acknowledges that the Search Software and all information relating to the business and operations of WALNUT that DIRECT REVENUE learns in connection with this Agreement is the valuable, confidential and proprietary information of WALNUT. DIRECT
REVENUE for itself, its employees, contractors, consultants and agents agrees to: (a) safeguard WALNUT’s confidential information with the same degree of care that DIRECT REVENUE uses to protect its own confidential information;
(b) maintain the confidentiality 
  

 -7- 
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT - WALNUT VENTURES 

 of this information; (c) not use such information except as permitted under this Agreement; and (d) not
disseminate, disclose, sell, publish, or otherwise make available this information to any third party without the prior written consent of WALNUT. 
  
 WALNUT acknowledges that all information relating to the business and operations of DIRECT REVENUE that WALNUT learns in connection with this Agreement is the valuable,
confidential and proprietary information of DIRECT REVENUE. WALNUT for itself, its employees, contractors, consultants and agents agrees to: (a) safeguard DIRECT REVENUE’s confidential information with the same degree of care that WALNUT
uses to protect its own confidential information; (b) maintain the confidentiality of this information; (c) not use such information except as permitted under this Agreement; and (d) not disseminate, disclose, sell, publish, or
otherwise make available this information to any third party without the prior written consent of DIRECT REVENUE. 
  
 Any information gathered regarding End Users obtained by WALNUT during the performance of this agreement shall be maintained by WALNUT as DIRECT REVENUE’s
confidential information, which may only be used for the purposes of this Agreement or on an aggregated, non-identifiable basis. 
  
 This section will not apply to any information that: (a) is already lawfully in the receiving party’s possession (unless received pursuant to a
non-disclosure agreement); (b) is or becomes generally available to the public through no fault of the receiving party; (c) is disclosed to the receiving party by a third party who may transfer or disclose such information without
restriction; (d) is required to be disclosed by the receiving party as a matter of law (provided that the receiving party will use all reasonable efforts to provide the disclosing party with prior notice of such disclosure and to obtain a
protective order); (e) is disclosed by the receiving party with the disclosing party’s approval; (f) is independently developed by the receiving party without any use of confidential information; or (g) is required to be
disclosed by a government agency or regulatory authority. In all cases, the receiving party will use all reasonable efforts to give the disclosing party ten (10) days prior written consent of any disclosure of information under this Agreement
and to minimize the extent of such disclosure. 
  
 WALNUT and
DIRECT REVENUE acknowledge that any breach of this section by a receiving party will irreparably harm the disclosing party. Accordingly, in the event of any breach, the disclosing party will be entitled to seek injunctive relief in addition to any
other remedies that it may have at law or in equity. 
  

 -8- 
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT - WALNUT VENTURES 

 9. Compliance With Laws. 
  
 DIRECT REVENUE understands and acknowledges that the Search Software and other materials made available to it under this
Agreement may be subject to the export regulations of the United States Department of Commerce and other United States government regulations related to the export of technical data, equipment and products. DIRECT REVENUE is familiar with and agrees
to comply with all applicable export regulations including any future changes or amendments. 
  
 10. General. 
  
 (A)
Neither party may assign or transfer its rights or delegate its obligations under this Agreement without the other party’s prior written consent, which will not be unreasonably withheld. This Agreement shall be binding upon the successors and
assigns of the parties hereto. 
  
 (B) This Agreement along with
the exhibits attached and incorporated herein embodies the final, complete and exclusive understanding between the parties and replaces and supersedes all previous oral or written agreements, understandings or arrangements between the parties with
respect to the subject matter contained in this Agreement. 
  
 (C)
This Agreement may not be modified or amended except in writing, signed by an authorized officer of each party to this Agreement. 
  
 (D) The failure of either party to enforce the provisions of this Agreement shall not be deemed a waiver of those provisions or of the right of the party
thereafter to enforce those provisions. 
  
 (E) Except as
otherwise provided in this Agreement, notice is required to be given pursuant to this Agreement shall be effective when deemed received, which shall be the earlier of the following: (i) when the notice is actually delivered; (ii) when a
facsimile is transmitted as evidenced by a confirmation of receipt; (iii) three (3) business days after mailing by registered or certified U.S. mail. Notice shall be sufficient if given in writing and delivered sent by facsimile with a
confirmation of receipt, sent by certified, first-class mail, return receipt requested, for all types of correspondence, postage prepaid, or sent by overnight courier service and addressed as follows: 
  
 To WALNUT: 
  
 222 Kearny Street, Suite 550 
 San Francisco, CA 94108 
  

 -9- 
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT - WALNUT VENTURES 

 To DIRECT REVENUE: 
  
 107, Grand Street, 3d fl 
 10013, New York, NY 
  
 (F)
Without the prior written consent of the other party, neither party shall disclose the terms and conditions of this Agreement except such disclosure may be made, subject to the provisions of Section 8 hereof, as is reasonably necessary to the
disclosing party’s bankers, attorneys or accountants or except as may be required by law, court order, a government agency or regulatory authority. 
  
 (G) Neither party shall be liable to the other for its failure to perform any of its obligations under this Agreement, except for payment obligations,
during any period in which such performance is delayed or rendered impractical or impossible due to circumstances beyond its reasonable control (force majeure), provided that the party experiencing the delay promptly notifies the other of the delay.

  
 (H) Nothing in this Agreement shall be deemed to create an
employer/employee, principal/agent or joint venture relationship. Neither party shall have the authority to enter into any contracts on behalf of the other party. 
  
 (I) This Agreement shall be governed by and construed in accordance with the laws of the State of California as applied to
agreements made between residents of California for performance entirely within California. 
  
 (J) In case any provision of this Agreement shall for any reason be held to be invalid, unenforceable or illegal, such provision shall be severed from this Agreement in such invalidity, unenforceability, or illegality
shall not affect any other provisions of this Agreement. 
  
 (K)
In the event of any dispute between the parties arising out of this Agreement, the parties agree to submit the dispute first to binding arbitration with Judicial Arbitration and Mediation Services (JAMS) in San Francisco, California. In the event
the parties cannot agree upon the choice of an arbitrator, each party shall appoint one representative of JAMS and the two JAMS’ representatives shall, between themselves, select an arbitrator from JAMS. 
  
 (L) In the event of any dispute between the parties arising out of this
Agreement, the prevailing party shall be entitled to recover its attorneys’ fees and costs. 
  

 -10- 
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT - WALNUT VENTURES 

 (M) This Agreement may be signed in any number of counterparts, each of which shall be considered to be
an original and all of which together shall be deemed to be one and the same instrument. 
  

 -11- 
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT - WALNUT VENTURES 

 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first above written.

  

			
	 /s/ Andrew Keery

 WALNUT VENTURES, INC.

		
	 By:
	 	 Andrew Keery

	 Title:
	 	 COO

	
	  
 /s/ Mattias Stanghed

 DIRECT REVENUE, LLC

		
	 By:
	 	 01/05/06

	 Title:
	 	 V.P. Product Development

  

 -12- 
 TECHNOLOGY/SOFTWARE DISTRIBUTION AGREEMENT - WALNUT VENTURES

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