Document:

20-F

Exhibit 4.6  

	This is
an unofficial translation of the 2006 Employees Directors and Officers Incentive Plan of
Elbit
 Imaging Ltd. from the Hebrew language. This translation is made for convenience
purposes only and the
 Hebrew version is the binding version of the Plan. 

ELBIT IMAGING LTD. 
(the
“Company”) 

Employees and Officers
Incentive Plan – Capital Gain Tax Track 
as Amended on May 13,
2009 by the Board of Directors  

The Plan is earmarked for the
allocation of Company’s non-negotiable Options,
 exercisable into Company’s
Ordinary Shares of NIS 1 par value each, to employees and
 officers of the Company and/or
companies belonging to the Company’s Group, pursuant 
to the terms of Section 102 of
the Income Tax Ordinance [New Version], 5721-1961 – 
Capital Gain Track, all
pursuant to the terms set out in this Plan below.  

	 1  	Introduction
and Definitions  

	 	1.1 	Any
expression in this Plan referring to the singular shall also apply to the plural and vice
versa and any expression referring to one gender shall also apply to the other gender,
unless the context otherwise requires. 

	 	1.2	The
terms specified below shall, in this Plan, have the meaning set out opposite them unless
the context otherwise requires: 

	  	“Option” – 	 Non-negotiable  Option,  exercisable  into  Ordinary  Shares of the  Company, all pursuant and subject to the provisions of this Plan; 

	 	The “Ordinance” and/or
 the “Income Tax
 Ordinance” – 	The Income Tax  Ordinance  [New  Version],  5721-1961,  as shall be
                                            amended  from  time to time,  including  regulations  and/or  rules
                                           and/or  orders  and/or  any other  directives  issued  and/or to be
                                           issued by virtue thereof;   

	 	 The “Company ́s
 Group” –    	  The  Company  and  companies  under its  control,  directly  and/or
                                           indirectly;  

	 	 The “102 Section Rules” or
 the “Rules” –  	   Income Tax Rules (Tax  benefits  in Stock  Issuance  to  Employees)
                                                5763-2003; 

	 	 “Share” –  	    Ordinary Share of NIS 1 par value of the Company; 

	 	  “Grantee” –    	   Within the  meaning of this term in Section  102 of the  Ordinance,
                                           to whom  Options were granted  pursuant to the  provisions  of this
                                           Plan; 

	 	     The “Plan” or the 

             “Incentive Plan”  	  This Plan as shall be amended from time to time;

	 	    The “Exercise Shares” –   	 As defined in section 11.1 below;

	 	     The “Stock 
Exchange” –   	 Tel Aviv Stock Exchange Ltd.;

	 	  “NASDAQ”    	  NASDAQ Global Select Market;

	 	  “Trading Day” –    	    A day on which trading takes place on the Stock Exchange;

	2.  	Capital
Gain Tax Track  

	 	2.1	This
Plan shall be subject to, interpreted in accordance with and comply with all the
requirements of Section 102 of the Ordinance and any written approval of the Tax
Authorities in Israel. 

	 	2.2	This
Plans and the allocations thereunder shall be subject to the provisions of Section 102 of
the Ordinance – Capital Gains Tax Track, as shall be in effect from time to time,
and the rules by virtue thereof, and the Grantees shall be obligated to act pursuant to
the provisions of the Ordinance and such rules. 

	 	2.3	The
allocation of Options under this Plan shall be effected to an employee incentive trust
company (hereinafter: the “Trustee”), as trustee for each Grantee, or
any other trustee to be elected by the Company. The trust terms are specified in a trust
agreement to be signed by and between the Company and the Trustee (hereinafter: the “Trust
Agreement”), attached hereto as an appendix. 

	 	2.4	In
order for the Grantee to pay the tax rates stipulated for the Capital Gains Tax Track,
the Grantee may not transfer and/or sell the Exercise Shares in the Trustee’s
possession up to the end of 24 months from the date of allocation of the Options to the
Trustee for the Grantee, or any other term, which shall be approved by the Tax
Authorities in Israel (hereinafter: the “Lock-Up Period”). 

	 	2.5	In
any event of distribution of bonus shares and/or in the event of offering of rights by
virtue of the Options and/or the Exercise Shares (hereinafter: the “Additional
Rights”), all the Additional Rights shall be allocated to the Trustee for the
Grantees and shall be held by the Trustee up to the end of the Lock-Up Period of the
Options in respect of which the rights were allocated and the terms of the tax track
shall apply to such Additional Rights. 

	 	2.6	In
the event that the Grantee transfers and/or sells the Exercise Shares in the possession
of the Trustee prior to the end of the Lock-Up Period (hereinafter: the “Violation”),
the Grantee shall pay all taxes required to be paid in the wake of committing the
Violation, pursuant to the provisions of section 7 of the Rules, and shall indemnify the
Company for any expense incurred by the Company due to such Violation, including payment
of the employer’s contribution to the National Insurance Institute in the wake of
the Violation. 

	 	2.7	To
remove any doubts, the provisions of Section 102 of the Ordinance are intended to add to
any other provision stipulated in this Plan and nothing in the provisions of section 102
of the Ordinance shall derogate from the provisions of this Plan, including provisions as
to the Period of Consolidation of Entitlement, as defined in section 7 below and/or any
other provisions limiting the Grantee’s option to exercise the Options or transfer
the Shares from the possession of the Trustee. 

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	3.  	Number
of Options to be Allocated under the Plan  

	 	
The
total number of Options to be allocated under this Plan shall be one million (2,000,000)
non-negotiable Options of the Company, exercisable into Company Ordinary Shares of NIS 1
par value each, pursuant to the specification in this Plan below. The number of the
Shares arising from the exercise of the Options shall be subject to the exercise formula
and to adjustments as set out in sections 8.2 and 4 below. 

	4.  	Adjustments  

	 	4.1	In
the event that the Company distributes a cash dividend, the effective date for the
distribution thereof, will take place after the date of the allocation of the Options to
the Trustee for a Grantee, but before the exercise or expiry of the Options, the Exercise
Price, as defined in section 6.4 below, shall be decreased in respect of each Option by
the amount of the dividend per share, less the tax payable thereon. 

	 	4.2	In
the event that the Company distributes bonus shares, the effective date for the
distribution of which takes place after the date of the allocation of the Options to the
Trustee for the Grantee, but before the exercise or expiry of the Options, the number of
Shares to which the Grantee is entitled upon the exercise of the Options shall increase
by the number of the Shares that the Grantee would have been entitled to as bonus shares,
had he exercised the Options prior to the effective date for the distribution of the
bonus shares. The Exercise Price of each Option shall not vary as a result of the
increase in the number of Exercise Shares to which the Grantee is entitled in the wake of
the distribution of bonus shares. 

	 	4.3	If
rights to acquire any securities whatsoever are offered to Company shareholders by way of
rights, the Company shall act with a view that the rights be offered under the same
terms, mutatis mutandis, also to holders of the Options not yet exercised or
expired, as though the holders of such Options have exercised their Options on the eve of
the effective date for the right to participate in the said issuance of rights. The
number of the Exercise Shares shall not increase as a result of the said issuance of
rights. 

	 	4.4	In
any event of division or consolidation of the Company’s share capital, or any other
corporate capitalization event of a significantly similar nature, the Company shall
effect such changes or adjustments as are required to prevent dilution or increase in a
Grantee’s rights, pursuant to the Plan with respect to the number and class of the
Exercise Shares in relation to the Options not yet exercised by the Grantee and/or the
Exercise Price of each Option. 

	 	4.5	In
any event of a merger, spin-off and/or any other structural change, Options which have
been granted under this Plan, shall be replaced by, or converted to, an alternative
option in the Company after such structural change, all at the absolute discretion of the
Company’s Board of Directors. 

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	5.  	Management
of the Plan  

	 	
The
Company’s Board of Directors has the absolute discretion to manage the Plan, adopt
resolutions with respect to the Plan, interpret same and introduce changes therein, as it
deems fit, including a change in the Exercise Price of all or any of the Options, all
subject to the provisions of any law. The Company’s Board of Directors shall not be
obligated to treat all Grantees in an equal manner. 

	6.  	Allocation
of Options  

	 	6.1	Any
allocation of Options under the Plan shall only be implemented upon fulfillment of all
the following conditions: 

	 	A. 	The
passage of 30 days from the date of submitting the application for approval           of
the Plan to the Tax Authorities in Israel, pursuant to the provisions of
          Section 102 of the Ordinance;  

	 	B. 	Obtaining
all the approvals required for allocation under the Plan at the           authorized
organs of the Company, pursuant to any law;  

	 	C. 	Obtaining
the Stock Exchange’s approval for the listing of the Exercise           Shares for
trading on the Stock Exchange;  

	 	D. 	Filing
an application with NASDAQ for listing the Exercise Shares for trading           on the
NASDAQ;  

	 	6.2	The
Options allocation date shall be the date on which the Company allocated Options in the
name of the Trustee for each Grantee, in accordance with the provisions of this Plan. 

	 	6.3	The
Options to be allocated to the Trustees for the Grantees under this Plan, shall be
allocated without consideration. 

	 	6.4	Unless
otherwise determined by the Board of Directors, the Exercise Price for any Option to be
allocated under this Plan shall be the average of the closing rates of the Company Share
on the Stock Exchange during the 30 trading days preceding the Option allocation date
(hereinafter: the “Exercise Price”). 

	 	6.5	The
Options allocated under this Plan may not be transferred to any Grantee and/or third
party whatsoever, other than transfer by virtue of a Last Will and Testament or under law
and, in such an event, the provisions of Section 102 of the Ordinance and the Rules shall
apply to the Grantee’s heirs and/or transferees. 

	7.  	Entitlement
Consolidation Period  

	 	       7.1 	Without
derogating from any of the provisions hereunder, the entitlement of each Grantee to
exercise the Options allocated to the Trustee on his behalf shall be
consolidated on the following dates (hereinafter: "Entitlement
Consolidation Dates"): 

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	 	A. 	The
Grantee shall be entitled to exercise one third of the number of the           Options
allocated to the Trustee on his behalf, at the end of one year from the           date of
allocation of the Options to the Trustee for the Grantee.  

	 	B. 	The
Grantee shall be entitled to exercise another third of the number of the
          Options allocated to the Trustee on his behalf, at the end of two years from
the           date of allocation of the Options to the Trustee for the Grantee.  

	 	C. 	The
Grantee shall be entitled to exercise the last third of the number of the
          Options allocated to the Trustee on his behalf, at the end of three years from
          the date of allocation of the Options to the Trustee for the Grantee.  

	 	
At
the end of three years from the date of allocation of the Options to the Trustee for the
Grantee, the Grantee shall be entitled to exercise all such Options as have been
allocated to the Trustee for his benefit, all subject to the provisions of the Plan. 

	 	7.2	The
Grantee’s entitlement to exercise the Options, on the Entitlement Consolidation
Dates, as set forth in section 7.1 above, shall be subject to the Grantee’s
continued employment or office at any company of the Company’s Group, all in
accordance with the provisions of section 12 below. 

	8.  	Exercise
of Options  

	 	8.1	Subject
to the provisions of this Plan, the Grantee may exercise all or any of the Options,
during the Option Term, as defined in section 9 below, by means of sending a written
exercise notice, signed by the Grantee, to the Company’s registered office and to
the Trustee, specifying, inter alia, the Grantee’s name and identification
card no. as well as the number of Options which the Grantee wishes to exercise
(hereinafter: the “Exercise Notice”). An Exercise Notice shall be
delivered to the Company only on trading days. 

	 	8.2	On
the date of receipt by the Company of the Exercise Notice (and where the Exercise Notice
is received after the hour 13:00, on the trading day subsequent to receipt of the
Exercise Notice by the Company) (hereinafter: the “Exercise Day”), the
Company shall allocate the Exercise Shares, the number of Exercise Shares being
calculated in accordance with the following formula: 

    (A x B) - (A x C)    
 B  

	 	A =	
The number of Options which the Grantee wishes to exercise that is specified in the
Exercise Notice; 

	 	B =	
 The opening price in NIS of the Company Share on the Stock Exchange on the Exercise Day,
provided that the opening price exceeds 200 NIS, the opening price shall be set as 200
NIS ; The price set forth in this section is to be revised by the sole discretion of the
Board of Directors.  

	 	              C =	
   Exercise Price in NIS per Option; 

	 	
Fractions
of Shares shall be rounded up for any fraction of a Share that is equal to or exceeds
0.5, and rounded down for any fraction of a Share that is lower than 0.5. 

- 5 -

	 	
Following
are numerical examples for illustration purposes only: Assuming exercise of 100 Options
by any Grantee, while the Exercise Price per Option amounts to NIS 100 and the opening
price of the Company share on the Stock Exchange on the Exercise Day amounts to NIS 120,
then the number of Exercise Shares to be allocated to the Grantee is 17 Shares. 

	 	
Following
are numerical examples for illustration purposes only: Assuming exercise of 100 Options
by any Grantee, while the Exercise Price per Options amounts to NIS 100 and the opening
price of the Company share on the Stock Exchange on the Exercise Day amounts to NIS 200,
then the number of Exercise Shares to be allocated to the Grantee is 50 Shares. 

	 	8.3	A
Grantee may not exercise Options at a total Exercise Price lower than NIS 1,000, other
than where the exercise is exercise of the balance of the Options allocated for the
benefit of the Grantee and for which the Entitlement Exercise Period therefor has been
consolidated. 

	 	8.4	At
any allocation of Exercise Shares, the Company shall convert, into share capital, the par
value of the Exercise Shares to be allocated to share capital out of profits within the
meaning of Section 302(b) of the Companies Law, from the premium on Shares or from any
other source included in its equity in its financial statements, all in accordance with
and subject to the provisions of Section 304 of the Companies Law. 

	 	8.5	At
the request of underwriters, on public offering of Company securities, the Company’s
Board of Directors may resolve that the Exercise Shares may not be sold for a period not
exceeding 180 days, or for such longer period as shall be recommended by the Company’s
Board of Directors. 

	9.  	Option
Term  

	 	
Unless
otherwise determined by the Company’s Board of Directors, all the Options allocated
to the Trustee for a Grantee under this Plan, but which have not been exercised, shall
expire and be cancelled at 17:00, Israel time, at the end of five (5) years from the date
of the allocation thereof to the Trustee for such Grantee (hereinafter: the “Option
Term”), unless they have expired theretofore, pursuant to the provisions of
section 10 below. 

	10.  	Expiry
of Options  

	 	10.1 	The
Options allocated under this Plan shall expire on each of the following occurrences: 

	 	A. 	Exercised
Options shall expire on the date of allocation of the Exercise Shares           therefor;  

	 	B. 	Options
shall expire and shall not be exercisable at the end of the Option           Term;  

	 	C. 	Options
that the Grantee’s entitlement to exercise has been cancelled           under
section 12 below, shall expire and shall confer no rights on such Grantee;  

	 	10.2	Options
that the Grantee’s entitlement to exercise has been cancelled pursuant to the
provisions of section 12 below, shall return to the pool of Options held by a trustee and
the Company may re-grant such Options in the future to Grantees, pursuant to the
provisions of this Plan. 

- 6 -

	11.  	Exercise
Shares  

	 	11.1	The
Shares arising from the exercise of any Options under this Plan (hereinafter: “Exercise
Shares”) shall have equal rights to those of Company Shares, in all
respects, immediately upon the allocation thereof and shall be entitled to any dividend
or other benefit, the effective date for the right to receive them takes place on or
subsequent to the date of allocation thereof. 

	 	11.2	Subject
to the receipt of a demand from Income Tax for the purpose of recognizing the Plan as a
plan under the Capital Gain Tax Track, each Grantee undertakes to sell the Exercise
Shares up to the end of 10 days from the date of allocation thereof. 

	 	11.3	In
any event where the Grantee is entitled to receive rights and/or bonus shares and/or any
other right conferred on a Grantee by virtue of the Options and/or the Exercise Shares
(hereinafter: the “Rights”) and on the effective date for distribution
of the rights, should the Options and/or the Exercise Shares have been held by the
Trustee, the rights shall be transferred to the Trustee, who shall withhold tax under any
law, if and insofar as applicable, and the provisions of section 2.5 above shall apply to
any such distribution and/or allocation. 

	 	11.4	In
any event that the Company distributes a cash dividend where, on the effective date for
the distribution of the dividend, the Trustee holds Exercise Shares for any of the
Grantees, the Company shall transfer to the Trustee amounts of dividend for the Exercise
Shares held by the Trustee as aforesaid for each Grantee, the Trustee shall withhold tax
under law, if and insofar as required, and shall subsequently transfer the dividend
amounts (after the tax withholding) to the Grantee. 

	12.  	Termination
of Employment or Office  

	 	12.1	Other
than the exclusions set forth in sections 12.2 and 12.3 below, in the event that prior to
the end of the Entitlement Consolidation Period: 

	 	A. 	The
employer-employee relationship between a Grantee and the Company at which           he is
employed on the date of this Plan is terminated on the Grantee’s
          initiative, other than in the event of deterioration in the terms of his
          employment or the seniority of his position; or  

	 	B. 	A
Grantee serving as a director in the Company ceases to serve as director in           the
Company on his initiative, or, in the event of termination of the office of           an
outside director under law;  

	 	
The
Grantee’s entitlement to Options, that the entitlement to be granted them has not
yet been consolidated up to such date, shall expire. The Grantee shall be entitled to
Options that the Entitlement Period therefor has been consolidated, on the date of
termination of employment or office, as the case may be, and such Options shall continue
to be subject to the provisions of this Plan. 

	 	       12.2 	Notwithstanding
the contents of section 12.1 above, in the event of:

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	 	A.	         Total
work disability, as defined below, of the Grantee; or  

	 	 B.	        The
Grantee’s demise (Heaven forbid);  

	 	
the
Grantee or his heirs, in the event of demise, shall be entitled to exercise all the
Options allocated to the trustee for the Grantee, immediately after the occurrence of the
event as set out in subsection (a) or (b) above, irrespective of the termination or
non-termination of the Entitlement Consolidation Period, applicable to the Grantee,
subject to the provisions of Section 102 of the Ordinance with respect to Capital Gain
Tax Track and the Rules, the Entitlement Consolidation Period, as set forth in section 7
above, and the other provisions of this Plan. 

	 	
For
the purpose of this section 12.2, “Total Work Disability”shall be deemed
as a stable physical and/or mental condition, lasting at least six (6) months, caused in
consequence of an illness or accident, that prevents any engagement on the part of the
Grantee in a profession and/or engagement suitable to his former level of education,
experience and skills, as shall be determined at the absolute conclusive discretion of
the Company’s Board of Directors. 

	 	12.3	Notwithstanding
the contents of sections 12.1 and 12.2 above, where, prior to the end of the Entitlement
Consolidation Period, the employer-employee relationship between a Grantee and the
company at which he is employed on the date of this Plan, is terminated on the initiative
of the employing company under circumstances which do not confer on the Grantee the right
to receive severance pay under any law, or where a Grantee, serving as director in the
Company, ceases to serve as director in any company of the Company’s Group on the
initiative of the company belonging to the Company’s Group, under circumstances
where restrictions apply to the office of the director under the provisions of any law,
as set forth in Sections 226(a) and 227 of the Companies Law, 5759-1999, the Grantee’s
entitlement to the Options shall expire, irrespective of whether or not his entitlement
to receive them has been consolidated on such date. 

	 	12.4	In
the event that the Grantee has moved to work at another company of the Company’s
Group, the Grantee’s employment term at the other company as aforesaid shall be
deemed, for this purpose, as the employment term at the company at which he was employed
on the date of this Plan, all subject to obtaining appropriate approvals from the Tax
Authorities, if and insofar as required. 

	 	12.5	For
the purpose of this section 12, retirement to pension under the provisions of any law or
agreement shall not be deemed as termination of employer-employee relationship, subject
to obtaining appropriate approvals from the Tax Authorities, if and to the extent
required. 

	13.  	Taxes
and Expenses  

	 	13.1	This
Plan shall be subject to, interpreted in accordance with, and comply with all the
requirements of Section 102 of the Ordinance and any written approval of the Tax
Authorities in Israel. All tax implications under any law (other than Stamp Duty for
allocation of the Exercise Shares, if and to the extent applicable), arising from the
allocation of the Options and/or the designation and/or exercise and/or holding thereof
and/or the sale of the Exercise Shares (or any other security to be allocated under the
Plan) by or on behalf of the Grantee, shall be incurred by the Grantee. The Grantee shall
indemnify the company of the Company’s Group and/or the Trustee and shall hold them
harmless from any liability for any payment of tax and/or fine and/or interest and/or
linkage as aforesaid. 

- 9 -

	 	13.2	Whenever
a payment is required from the Grantee and/or from a company in the Company’s Group
and/or from the Trustee through tax withholding, with respect to the Options allocated to
the Trustee for the Grantee and/or the Exercise Shares, the company of the Company’s
Group as aforesaid and/or the Trustee, as the case may be, may demand, from the Grantee,
such sum as is sufficient to cover any demand for tax withholding as aforesaid. Whenever
Shares or any other asset, other than money, are transferred in the wake of the exercise
of Options as aforesaid, to a company of the Company’s Group and/or to the Trustee,
the Company and/or the Trustee may demand from the Grantee to transfer such sum of money
as is sufficient to comply with any demand for tax withholding, and should such sum not
be transferred in a timely fashion, such company and/or the Trustee may hold or offset
(subject to any law) the Shares or any such asset, pending the transfer of payment as
aforesaid on the part of the Grantee. 

	 	13.3	Prior
to the settlement of the tax applicable as aforesaid in Section 7 of the Rules, the
Options or the Exercise Shares may not be voluntarily transferred, assigned, pledged,
attached or otherwise encumbered, and no power of attorney or transfer deed shall be
issued in connection therewith, either with immediate or future effect, other than
transfer by virtue of a last will and testament or under law; where the Options or the
Exercise Shares are transferred pursuant to a last will and testament or under law, as
aforesaid, the provisions of Section 102 of the Ordinance and the provisions of the Rules
shall apply to the Grantee’s heirs or transferees. 

	 	13.4	Expenses
incurred with respect to the management and implementation of this Plan, including
payment of Stamp Duty in connection with the allocation of the Exercise Shares, if and to
the extent applicable, shall be borne by the Company. 

	14.  	Restrictions
on the Exercise of the Options  

	 	
No
Grantee may transfer and/or sell the Exercise Shares in any form whatsoever, other than
after compliance with the restrictions set forth in this section 14 below. 

	 	 14.1 	Israeli
Law  

	 	
A
Grantee serving as director or Chief Executive Officer of the Company, or a Grantee who
is a controlling shareholder of the Company, may not transfer and/or sell the Exercise
Shares other than upon compliance with the restrictions on re-sale of securities, laid
down in Section 15.C. of the Securities Law, 5728-1968 (hereinafter: the “Law”)
as a Grantee under an Offering pursuant to Section 15.A.(a)(1) of the Law, such that the
offer of the Exercise Shares on the part of the Grantee shall not be deemed as being a
public offering. 

	 	
No
other Grantee may transfer and/or sell the Exercise Shares other than upon compliance
with the restrictions on re-sale of securities, laid down in Section 15.C. of the Law, as
a Grantee under an Offering pursuant to Section 15.A.(a)(1) of the Law, such that the
offer of the Exercise Shares on the part of the Grantee shall not be deemed as being a
public offering, or upon the Company’s obtaining an exemption under Section 15.D. of
the Law. 

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	 	14.2 	Law
in the United States

	 	
Notwithstanding
anything stated in this Plan, a Grantee may not exercise Options allocated to a Trustee
for his benefit under the Plan, so long as no registration statement has been submitted
for the registration of the Exercise Shares as aforesaid with the Securities Authority in
the United States. 

	15.  	Period
of Holding the Shares in Trust  

	 	
The
Exercise Shares and the Additional Rights that were allocated to the Trustee by the
Company, shall be held by the Trustee for the benefit of the Grantee for a period not
exceeding 3 years from the date of termination of the Option Term. 

	16.  	No
Rights to Others to Receive Options  

	 	
Subject
to the provisions of the Plan, no other person, save the Grantee, shall have any rights
whatsoever with respect to the Options allocated to the Trustee for a Grantee under the
Plan. 

	17.  	Preservation
of Registered Capital  

	 	
The
Company undertakes to preserve, at all times, a number of Shares in its registered
capital for Exercise Options to be allocated under this Plan. 

	18.  	Applicable
Law and Jurisdiction  

	 	
This
Plan and all accompanying documents that have been delivered or signed by any company of
the Company’s Group with respect to this Plan, shall be interpreted in accordance
with, and subject to, the laws of the State of Israel. The jurisdiction with respect to
this Plan and all accompanying documents, as aforesaid, shall only be vested in the
pertinent courts in Tel Aviv Jaffa.20-F

                                                                     EXHIBIT 4.9

             INTELLECTUAL PROPERTY AND TECHNOLOGY PURCHASE AGREEMENT

     This Intellectual Property and Technology Purchase Agreement dated as of
April 13, 2009 (the "Agreement") by and among Playtech Software Limited, a
company incorporated under the laws of the British Virgin Islands under number
________, the registered office of which is at Trident Chambers, PO Box 146,
Road Town, Tortola, British Virgin Islands ("Buyer") and RNG Gaming Ltd., a
company incorporated under the laws of Isle of Man, company number 117182C, with
its principal place of business at Burleigh Manor, Peel Road, Douglas, Isle of
Man, IM1 5EP ("Seller").

WHEREAS, Seller is engaged in developing a multiplayer tournament blackjack
software platform (the "Business"); and

WHEREAS, Seller owns the Purchased Assets (as hereinafter defined), and Buyer
desires to acquire from Seller, and Seller desires to assign to Buyer, all its
right, title and interest in such Purchased Assets upon the terms and subject to
the conditions hereinafter set forth; and

NOW, THEREFORE, for good and valuable consideration, the sufficiency of which is
hereby acknowledged, Seller and Buyer hereby agree as follows:

1.   DEFINITIONS

     The following terms, as used herein, have the following meanings:

     1.1. "AFFILIATE" means, with respect to any Person, any Person directly or
          indirectly controlling, controlled by, or under common control with
          such other Person.

     1.2. "ANCILLARY AGREEMENTS" means any and all assignment and transfer
          documents and agreements which Buyer may request that Seller and its
          personnel shall execute and deliver, in addition to this Agreement,
          all as required to give effect to the transactions contemplated
          hereby.

     1.3. "CONFIDENTIAL INFORMATION" means any proprietary information relating
          to the subject matter of this Agreement, including but not limited to
          the Purchased Assets, all copies thereof, and all Intellectual
          Property in the Purchased Assets, all designs, concepts, customers,
          franchise, performance, structure, scientific, technical, algorithmic,
          price, financial, and marketing information whether in written,
          physical, digitalized, oral or visual form.

     1.4. "ESCROW AGENT" means Abramovich Trust Company Ltd., a company
          incorporated under the laws of Israel

     1.5. "GOVERNMENTAL AGENCY" means any local, regional, state, foreign or
          other governmental agency, instrumentality, commission, authority,
          board or body.

     1.6. "INTELLECTUAL PROPERTY" means and includes all of the following: (A)
          United States and foreign patents, patent applications, patent
          disclosures and all related continuation, continuation-in-part,
          divisional, reissue, re-examination, utility, model, certificate of
          invention and design patents, design patent applications,
          registrations and applications for registrations, (B) copyrights and
          registrations and applications for registration thereof, (C) computer
          software, programs, flow charts, programmers' notes, data and
          documentation, (D) technology, trade secrets and confidential business
          information, whether patentable or non-patentable and whether or not
          reduced to practice, know-how, designs, prototypes, enhancements,
          improvements, works-in-progress, research and development information,
          and (E) other proprietary rights relating to any of the foregoing
          (including without limitation remedies against infringements thereof
          and rights of protection of an interest therein under the laws of all
          jurisdictions).

     1.7. "LIEN" means any mortgage, pledge, security interest, encumbrance,
          lien or charge of any kind (including any conditional sale or other
          title retention agreement or lease in the nature thereof), any trust,
          any filing or agreement to grant, deposit or file a pledge or
          financing statement as debtor under applicable law, or any
          subordination arrangement in favor of another Person.

     1.8. "MATERIAL ADVERSE EFFECT" means a material adverse effect on the
          business, assets, operations, financial condition, results of
          operations or prospects of a Person.

     1.9. "PERSON" means an individual, corporation, partnership, association,
          trust or other entity or organization, including a government or
          political subdivision or an agency or instrumentality thereof.

     1.10. "PURCHASED ASSETS" means, collectively, all of the computer servers
          and hardware owned by Seller and used by Seller for the Business and
          all Intellectual Property owned by Seller and used in the Business on
          the date hereof, and without limiting the generality of the aforesaid
          - as described in SCHEDULE 1.10 hereto, and also including all of the
          following that are owned by Seller and used in the Business: (i) all
          of Seller's rights, title and interest in and to the copyrights,
          copyright registrations, proprietary processes, trade secrets, license
          rights, specifications, technical manuals and data, drawings,
          inventions, designs, patents, patent applications, trade names,
          trademarks, service marks, domain names, URL's, product information
          and data, know-how and development work-in-progress, software, and
          other intellectual or intangible property embodied in or pertaining to
          the Business, whether pending, applied for or issued, whether filed in
          the United States or in other countries; (ii) all things and
          intangible assets authored, discovered, developed, made, perfected,
          improved, designed, engineered, acquired, produced, conceived or first
          reduced to practice by Seller or any of its employees or agents that
          are used by Seller in the conduct of the Business or developed by
          Seller for use in the Business, in any stage of development,
          including, without limitation, modifications, enhancements, designs,
          concepts, techniques, methods, ideas, flow charts, coding sheets,
          notes and all other information relating to the Business; (iii) any
          and all design and code documentation, all application programmer
          interface documentation in printed and electronic format,
          methodologies, processes, trade secrets, copyrights, design
          information, product information, technology, formulae, routines,
          engineering specifications, technical manuals and data, drawings,
          inventions, know-how, techniques, engineering work papers, and notes,
          development work-in-process, and other proprietary information and
          materials of any kind used in or derived from all of the above; and
          (iv) all transferable consents, licenses, marketing rights, grants,
          permits, authorizations and approvals by any Governmental Agency or
          any other Person, relating to such Intellectual Property. For the
          avoidance of doubt, the Purchased Assets do not include the cage
          software, which is only licensed by the Seller.

                                     - 2 -

2.   TRANSFER AND SALE OF PURCHASED ASSETS

     2.1. TRANSFER AND SALE. Upon the terms and subject to the conditions of
          this Agreement, Buyer agrees to purchase from Seller and Seller agrees
          to sell, transfer, assign and deliver to Buyer at the Closing (as
          defined below), free and clear of all Liens, all of its right, title
          and interest in and to the Purchased Assets.

     2.2. EXCLUDED ASSETS. Except for the Purchased Assets, no other assets of
          Seller shall be transferred, assigned or purchased pursuant to this
          Agreement.

     2.3. NO ASSUMPTION OF LIABILITIES. Notwithstanding any provision in this
          Agreement or any other writing to the contrary, Buyer is not assuming
          any liability or obligation of Seller or any predecessor owner of all
          or part of its business, assets or intellectual property, including
          the Purchased Assets, of whatever nature, whether presently in
          existence or arising or asserted hereafter, contingent or absolute,
          whether or not known at the date hereof. All such liabilities and
          obligations shall be retained by and remain the obligations and
          liabilities of Seller.

3.   PURCHASE PRICE; ESCROW AND RELEASE FROM ESCROW; REVENUE SHARE

     3.1. In consideration of the acquisition of the Purchased Assets under
          Section 2.1, Buyer agrees to pay to the Seller, subject to the
          provisions below, the total amount of $250,000 (two hundred and fifty
          thousand US dollars) (the "Purchase Price"). For the avoidance of
          doubt, the Purchase Price, together with the revenue share amounts set
          forth in Section 3.4 below, is the full and final consideration to be
          paid by the Buyer to the Seller, and such consideration includes any
          and all taxes (including VAT if applicable), duties and other
          mandatory payments applicable to this transaction, and, without
          limiting the generality of the aforesaid, including in Israel.

     3.2. Notwithstanding the above, the amount of $150,000 (one hundred and
          fifty thousand US dollars) out of the Purchase Price (the "Closing
          Amount") shall be deemed paid by Buyer to Seller at the Closing by
          considering such amount as a down-payment made by Seller on behalf of
          Win Gaming Media, Inc. ("WGMI") , Seller's Affiliate , against future
          service's payment to be paid by WGMI to Buyer under that certain
          Software License and Services Agreement dated August 6, 2008, and
          setting off such amount from such service's payment when payable by
          WGMI to Buyer. The remaining amount of $100,000 (one hundred thousand
          US dollars) out of the Purchase Price (the "Escrow Amount") shall be
          transferred to the Escrow Agent and deposited in escrow (the "Escrow")
          in accordance with the provisions of this Agreement and the provisions
          of the Escrow Agreement attached hereto as EXHIBIT 3.2 (the "Escrow
          Agreement"). It is clarified that the deemed down-payment by Seller on
          behalf of Win Gaming Media, Inc., and the transfer of the Escrow
          Amount to the Escrow Agent as described above, shall constitute
          Buyer's full and complete obligation to pay the Purchase Price to
          Seller under this Agreement.

     3.3. The Escrow Amount shall, subject to the terms of the Escrow Agreement,
          remain in escrow until the Buyer has confirmed that the software
          platform included in the Purchased Assets has been integrated into and
          modified to fit Buyer's systems (the "Escrow Period"). Buyer shall
          make its reasonable commercial efforts to cause such integration and
          modification as quickly as possible after the Closing (as defined
          below). The Escrow Amount held in Escrow shall be used to satisfy, to
          the extent possible, any loss, liability, deficiency, damage, expense
          or cost (including reasonable legal expenses) incurred or paid
          (collectively "Losses"), which Buyer, its subsidiaries, and each of
          their respective officers, directors, employees, agents and
          shareholders ("Protected Parties") may suffer, sustain or become
          subject to, as a result of (i) any misrepresentation or breach of
          warranties of Seller contained in this Agreement, the Ancillary
          Agreements or in any exhibits, schedules, certificates or other
          documents delivered or to be delivered by or on behalf of Seller,
          pursuant to the terms of this Agreement or otherwise referenced or
          incorporated in this Agreement (collectively, the "Related
          Documents"), (ii) any breach of, or failure to perform, any covenant
          or agreement of Seller contained in this Agreement or any of the
          Related Documents, including the full and complete transfer and
          assignment of the Purchased Assets to Buyer, (iii) if Buyer or any
          Protected Party is made a defendant in or party to any action or
          proceeding , judicial or administrative, instituted by any third party
          - also for the liability and the costs and expenses arising out of
          such actions or proceedings, or (iv) any amount due to Buyer pursuant
          to this Agreement.

                                     - 3 -

     3.4. In addition to the Purchase Price described above, Buyer shall pay
          Seller 3% (three percent) of Buyer's Blackjack Revenue (as defined
          below) each year for the first 3 years, commencing on the Effective
          Date (as defined below), and 2% (two percent) of Buyer's Blackjack
          Revenue thereafter (the "Revenue Share Amounts") and without any time
          limitation. Buyer shall transfer to the Escrow Agent the Revenue Share
          Amounts in monthly installments, due and payable on the tenth business
          day of each month with respect to revenues of the preceding month.
          Seller shall be entitled to audit Buyer's relevant accounting records
          in order to verify Buyer's Blackjack Revenue once in every 12-month
          period, upon reasonable advance notice and subject to customary
          non-disclosure undertakings. Without derogating from the above, Seller
          shall also be entitled to a quarterly Sales Report (as defined below).
          Buyer shall not be entitled to sell the Purchased Assets to any third
          party who would not be bound by the above royalty obligations.

          "Effective Date" means the date in which the Buyer launches full
          commercial public service of the Black Jack games operated by the
          Purchased Assets. Should the Buyer choose to launch the said service
          with a free launch\trial period, the Effective Date shall mean the
          date in which the Buyer has ended the launch\trial period and begun
          providing a paid service.

          "Blackjack Revenue" means the payments received by Buyer from Buyer's
          customers (including licensees) in relation to Blackjack game operated
          by the Purchased Assets. For the removal of doubt, any other games
          operated by or otherwise related to the Purchased Assets shall not be
          deemed Blackjack Revenue herein and shall not entitle Seller to any
          Revenue Share Amounts or to any other payment or consideration.

          "Sales Report" means a report that shall be given by Buyer to Seller,
          on a quarterly basis, each report referring to the preceding quarter.
          The Sales Report shall be given by and no later than one month after
          the end of the relevant quarter. Each Report shall include all the
          information regarding Blackjack games operated by the Purchased Asset,
          and any information regarding Blackjack Revenue during the relevant
          quarter.

     3.5. Buyer shall be entitled to deduct and withhold from any payment
          payable pursuant to this Agreement, the amounts required to be
          deducted and withheld under any provision of local or foreign tax law,
          with respect to the making of such payment. To the extent that amounts
          are so withheld and (if applicable) remitted to the appropriate taxing
          authority, such withheld amounts shall be treated for all purposes of
          this Agreement as having been paid to the party in respect of whom
          such deduction and withholding was made.

                                     - 4 -

     3.6. Seller shall be entitled to irrevocably instruct Buyer to make any
          payment hereunder to WGMI or any other assignee.

4.   CLOSING

     The closing (the "Closing") of the transfer and assignment of the Purchased
     Assets to the Buyer shall take place at the offices of the Buyer on the
     date hereof, or at such other time as Buyer and Seller may agree, but in
     any event within 7 days after the date hereof. Such time and date of
     Closing are herein referred to as the "Closing Date". At the Closing:

     4.1. Seller shall deliver to Buyer:

          4.1.1. duly executed copies of the unanimous resolutions of its Board
               of Directors and its shareholders, in the forms attached in
               SCHEDULE 4.1.1A-B;

          4.1.2. all Purchased Assets, pursuant to Buyer's instructions, by
               providing all relevant documentation and files by CDs, diskettes
               or any other electronic means, and hard copies of the same, and
               including, among other things, all documents, data in tangible
               form and information related to the Purchased Assets, such as
               source codes, object codes, computer programs, flow charts and
               related materials, all as shall be required by Buyer, and Seller
               shall not keep any copies, summaries, or other documents or data
               in any form containing any of the Purchased Assets;

          4.1.3. possession of all computer servers and hardware and any other
               tangible assets included in the Purchased Assets;

          4.1.4. deeds, bills of sale, endorsements, consents, assignments and
               other good and sufficient instruments of conveyance and
               assignment as the Buyer may reasonably request as necessary or
               appropriate to vest in Buyer all right, title and interest in, to
               and under the Purchased Assets, including, without limitation,
               duly executed copies of the Ancillary Agreements; and

          4.1.5. a compliance certificate in the form attached hereto as
               SCHEDULE 4.1.5, executed by the Seller's Directors.

     4.2. Buyer shall deliver to Seller:

          4.2.1. a duly executed copy of resolutions of its Board of Directors,
               in the forms attached in SCHEDULE 4.2.1; and

          4.2.2. a compliance certificate in the form attached hereto as
               SCHEDULE 4.2.2, executed by the Buyer's Directors.

     4.3. Seller, Buyer and the Escrow Agent shall execute and deliver the
          Escrow Agreement.

     4.4. Buyer shall transfer the Closing Amount to Seller and the Escrow
          Amount to the Escrow Agent, subject to applicable withholding
          requirements.

                                     - 5 -

5.   CONDITIONS TO CLOSING.

     5.1. CONDITIONS TO THE OBLIGATIONS OF EACH PARTY. The obligations of Buyer
          and Seller to consummate the Closing are subject to the satisfaction,
          or waiver by each of Buyer and Seller respectively, of the following
          conditions:

          5.1.1. No proceeding challenging this Agreement or the transactions
               contemplated hereby or seeking to prohibit, alter, prevent or
               materially delay the Closing shall have been instituted by any
               Person before any court, arbitrator or Governmental Agency and be
               pending.

          5.1.2. No provision of any applicable law or regulation and no
               judgment, injunction, order or decree shall prohibit or
               materially alter the consummation of the Closing.

     5.2. CONDITIONS TO OBLIGATIONS OF BUYER. The obligation of Buyer to
          consummate the Closing is subject to the satisfaction or waiver by
          Buyer of the following further conditions:

          5.2.1. Seller shall have performed all of its obligations hereunder
               required to be performed on or prior to the Closing Date, and the
               representations and warranties of Seller contained in this
               Agreement or any Ancillary Agreement at the time of their
               execution and delivery and in any agreement, document,
               certificate or other writing delivered by Seller pursuant hereto
               shall be true at and as of the Closing Date, as if made at and as
               of such date.

          5.2.2. No court, arbitrator or governmental body, agency or official
               shall have issued any order, and there shall not be any statute,
               rule or regulation, restraining the effective operation or use by
               Buyer of the Purchased Assets on or after the Closing Date.

          5.2.3. Buyer shall have received the closing documents listed in
               Section 4 above duly signed, and any others that it may
               reasonably request, all in form and substance reasonably
               satisfactory to Buyer.

          5.2.4. Between the date of this Agreement and the Closing Date, there
               shall not have occurred any change with respect to the business,
               assets, properties, condition (financial or otherwise), results
               of operations or prospects of Seller which would result in or
               would be reasonably likely to have a Material Adverse Effect.

     5.3. CONDITIONS TO OBLIGATION OF SELLER. The obligation of Seller to
          consummate the Closing is subject to the satisfaction or waiver by
          Seller of the following further conditions:

          5.3.1. Buyer shall have performed in all material respects all of its
               obligations hereunder required to be performed by it at or prior
               to the Closing Date, and the representations and warranties of
               Buyer contained in this Agreement at the time of its execution
               and delivery and in any certificate or other writing delivered by
               Buyer pursuant hereto shall be true in all material respects at
               and as of the Closing Date, as if made at and as of such date.

          5.3.2. Seller shall have received the closing documents listed in
               Section 4 above duly signed, and any other documents that are
               reasonably required hereunder, all in form and substance
               reasonably satisfactory to Seller.

                                     - 6 -

6.   REPRESENTATIONS AND WARRANTIES OF SELLER

     Seller represents and warrants to Buyer that, except as specifically stated
     in SCHEDULE 6 (the Schedule of Exceptions) attached hereto, on the Closing
     Date:

     6.1. CORPORATE EXISTENCE AND POWER. Seller is a corporation duly
          incorporated, validly existing and in good standing under the laws of
          the Isle of Man, and has all corporate powers and all material
          governmental licenses, authorizations, consents and approvals required
          to carry on its business as now conducted.

     6.2. AUTHORIZATION; EXECUTION AND DELIVERY; NO VIOLATION. The execution,
          delivery and performance of this Agreement and each of the Ancillary
          Agreements entered into in connection with the transactions
          contemplated hereby have been duly and validly authorized by all
          necessary corporate action on the part of Seller. This Agreement and
          each of the Ancillary Agreements entered into in connection with the
          transactions contemplated hereby have been duly executed and delivered
          by Seller, constitute the valid and binding obligations of Seller, and
          are enforceable in accordance with their respective terms. The
          execution, delivery and performance of this Agreement and each of the
          Ancillary Agreements entered into in connection with the transactions
          contemplated hereby by Seller do not and will not violate, conflict
          with, result in a breach of or constitute a default under or result in
          the creation of any Lien under (a) the Memorandum or Articles of
          Association of the Seller, as amended to date, (b) any agreement,
          contract, license, instrument, lease or other obligation to which the
          Seller is a party or by which it is bound, (c) any judgment, order,
          decree, ruling or injunction or (d) any statute, law, regulation or
          rule of any Governmental Agency applicable to Seller or by which any
          of its properties or assets or business may be bound.

     6.3. CONSENTS AND APPROVALS. No registration or filings with, notices to,
          or consent, approval, permit, authorization or action of, any third
          party (including any Governmental Agency or other Person) is required
          in connection with the execution and delivery by Seller of this
          Agreement, the Ancillary Agreements or any other agreement, document
          and instrument to be executed and delivered by Seller pursuant hereto
          or in connection with the consummation of the transactions
          contemplated hereby or thereby.

     6.4. TAXES. There are no unpaid taxes, assessments or public charges of any
          type or nature whatsoever, due or payable to any state or local
          government or agency (including, without limitation, any income,
          social security, unemployment insurance, worker's compensation
          premiums, withholding, sales, use, excise, franchise and other taxes
          and charges, any deposits required to be made with respect thereto,
          and all penalties and interest charges thereon) which are or could
          become a Lien or charge against or otherwise affect any of the
          Purchased Assets.

     6.5. LITIGATION. There are no actions, suits, proceedings, citations of any
          Governmental Authority, claims or investigations instituted and
          pending, or threatened against or affecting the Seller and involving
          the Purchased Assets. There is no unsatisfied judgment against Seller
          which is or could become a Lien upon or affect the Purchased Assets.
          Seller has no knowledge of any litigation presently pending in a court
          or other proceeding or governmental action (including those of any
          taxing authorities) nor has Seller received any service of process for
          any complaint, temporary restraining order or preliminary or permanent
          injunction or other notice whatsoever with respect thereto, that could
          prohibit or interfere with the conveyance by Seller to Buyer of the
          Purchased Assets.

                                     - 7 -

     6.6. ABSENCE OF UNDISCLOSED LIABILITIES. Seller has no knowledge of any
          liabilities, claims, or obligations of any nature, whether accrued,
          absolute, contingent, anticipated, or otherwise, whether due or to
          become due, that Seller cannot pay when due.

     6.7. ASSUMPTIONS OR GUARANTIES OF INDEBTEDNESS OF OTHER PERSONS. Seller has
          not assumed, guaranteed, endorsed or otherwise become directly or
          contingently liable for (including, without limitation, liability by
          way of agreement, contingent or otherwise, to purchase, to provide
          funds for payment, to supply funds to or otherwise to invest in the
          debtor or otherwise to assure the creditor against loss) any
          indebtedness of any other Person.

     6.8. INTELLECTUAL PROPERTY

          6.8.1. SCHEDULE 1.11 fully, completely and accurately reflects all of
               the Intellectual Property held by Seller on the date hereof, and
               no Intellectual Property shall remain with Seller after the
               Closing.

          6.8.2. Seller is the true, lawful, and sole and exclusive owner of all
               of the Purchased Assets, and has valid and marketable title to
               all of the Purchased Assets, free and clear of all Liens. Seller
               has the absolute and unconditional right, power, authority and
               capacity to sell, transfer, assign, convey and deliver the
               Purchased Assets to Buyer free and clear of all Liens. The
               Purchased Assets are delivered, sold, assigned and transferred to
               Buyer free and clear of all Liens.

          6.8.3. To the best of the Seller's knowledge The Purchased Assets do
               not infringe, violate or conflict with any patent, copyright,
               trade secret or other Intellectual Property of another Person.

          6.8.4. No claims with respect to the Purchased Assets have been
               asserted or, to the knowledge of Seller, are threatened by any
               Person, including without limitation, (i) to the effect that the
               design, development, manufacture, sale, licensing or use of the
               Purchased Assets or any product as now used, sold or licensed or
               proposed for use, sale or license by the Seller infringes any
               copyright, patent, trade secret or other Intellectual Property
               right of any third party, ((ii) challenging the ownership,
               validity or effectiveness of any of the Purchased Assets, or
               (iii) that any Person other than the Seller has any ownership or
               economic interest in any of the Purchased Assets.

          6.8.5. There is no outstanding order, judgment, decree or stipulation
               binding on Seller, and Seller is not a party to or bound by any
               agreement, restricting the transfer or sale of any of the
               Purchased Assets or the use thereof by Buyer after the Closing.

          6.8.6. To the best knowledge of Seller, there is no unauthorized use,
               infringement or misappropriation of any of the Purchased Assets
               by any third party, including any employee, former employee,
               consultant, distributor or customer of Seller.

          6.8.7. There are no outstanding options, licenses, or agreements of
               any kind relating to the Purchased Assets, nor is the Seller
               bound by or a party to any options, licenses or agreements of any
               kind with respect to any of the Purchased Assets or the
               Intellectual Property therein. The Seller has not granted to or
               assigned to any other Person any right to manufacture, have
               manufactured, assemble or sell products or proposed products of
               the Seller. Seller is not obligated, under contract or by law, to
               pay any compensation to any third party in respect of the use,
               transfer or sale of any portion of the Purchased Assets.

                                     - 8 -

          6.8.8. None of the former or present employees, consultants, officers
               or directors of Seller or any distributor, reseller or customer
               of Seller, owns, directly or indirectly, or has any other right
               or interest in, or claim to, in whole or in part, any of the
               Purchased Assets. Each current and former employee of or
               consultant to Seller has signed a proprietary information and
               inventions assignment agreement protecting Seller's rights in the
               Purchased Assets.

          6.8.9. At no time during the conception of or reduction of any of the
               Purchased Assets to practice was any developer, inventor or other
               contributor to the Purchased Assets operating under any grants
               from any Governmental Agency, performing research sponsored by
               any Governmental Agency or private source or other obligation
               with any third party that in each case could adversely affect
               Seller's rights in the Purchased Assets.

          6.8.10. Seller has taken security measures to protect the
               confidentiality and value of all the Purchased Assets, which
               measures are reasonable and customary in the industry in which
               the Seller operates.

     6.9. SOFTWARE SPECIFICATIONS AND PERFORMANCE. The software included in the
          Purchased Assets complies in full and performs at all times, in all
          material respects, with the software specifications and performance
          criteria set out on SCHEDULE 6.9 attached hereto.

     6.10. COMPLIANCE WITH LAWS. The Seller has all requisite material licenses,
          permits and certificates from state and local authorities necessary to
          own, use and sell the Purchased Assets. The Seller is not in violation
          of, and is not under investigation with respect to, and has not been
          threatened to be charged with or given notice of any violation of, any
          law, regulation or ordinance relating to the Purchased Assets.

     6.11. CAPITALIZATION. The shareholders who executed the shareholders
          resolution delivered to Buyer at the Closing are the sole shareholders
          of the Seller, on a fully diluted basis. No other Person is entitled
          to any right to participate in any distribution of assets by the
          Seller in the event of the liquidation or dissolution of Seller.

     6.12. FINDERS. Seller has not retained any investment banker, broker, or
          finder in connection with the transactions contemplated by this
          Agreement.

     6.13. DISCLOSURE. Neither this Agreement nor any other agreement, document,
          certificate or written or oral statement furnished to Buyer or its
          counsel by or on behalf of Seller in connection with the transactions
          contemplated hereby contains any untrue statement of a material fact
          or omits to state a material fact necessary in order to make the
          statements contained herein or therein not misleading. There is no
          fact within the knowledge of Seller or any of its executive officers
          which has not been disclosed herein or in writing by them to Buyer and
          which has a Material Adverse Effect, or in the future in their
          reasonable opinion may have a Material Adverse Effect on Buyer or the
          Purchased Assets.

                                     - 9 -

7.   REPRESENTATIONS AND WARRANTIES OF BUYER

     Buyer hereby represents and warranties to Seller that:

     7.1. ORGANIZATION AND EXISTENCE. It is a company duly incorporated, validly
          existing and in good standing under the laws of the British Virgin
          Islands and has all corporate powers and all material governmental
          licenses, authorizations, consents and approvals required to carry on
          its business as now conducted.

     7.2. CORPORATE AUTHORIZATION. The execution, delivery and performance of
          this Agreement and each of the Ancillary Agreements to which it is a
          party and the consummation by it of the transactions contemplated
          hereby have been duly and validly authorized by all necessary
          corporate action on its part. This Agreement and the Ancillary
          Agreements to which it is a party have been duly executed and
          delivered by it, constitute the valid and binding obligations of it,
          and are enforceable in accordance with their respective terms. The
          execution, delivery and performance of this Agreement and the
          Ancillary Agreements to which it is a party entered into in connection
          with the transactions contemplated hereby by it do not and will not
          violate, conflict with, result in a breach of or constitute a default
          under or result in the creation of any Lien under (a) its Memorandum
          and Articles of Association, as currently in effect, (b) any judgment,
          order, decree, ruling or injunction or (c) any statute, law,
          regulation or rule of any Governmental Agency applicable to it or by
          which any of its properties or assets or business may be bound.

     7.3. DISCLOSURE OF INFORMATION7.4. Buyer acknowledges that it has received
          all the information it considered necessary or appropriate for
          deciding whether to purchase the Purchased Assets. The Buyer further
          represents that it has had an opportunity to ask questions and receive
          answers from the Company regarding the Purchased Assets. 7.5.

     7.4. LICENSE BACK OPTION. In addition to the provisions above, Seller
          (directly or through an Affiliate of Seller) shall have an option to
          enter with Buyer into a Software License Agreement, by which Buyer
          grants Seller (or its Affiliate), a non-exclusive license to use the
          software platform included in the Purchased Assets, for the sole
          purpose of providing a "Play For Fun" service, in consideration of a
          revenue share payable to Buyer of fifteen percent (15%) and subject to
          other customary terms and conditions. In addition, at Seller's
          request, the parties will enter into good faith negotiations for a
          license by Buyer to Seller to use any other multiplayer tournament
          products developed by Buyer on the basis of the software platform
          included in the Purchased Assets, if any, for "Play For Fun" service.

     7.5. CONSENTS AND APPROVALS. No registration or filings with, notices to,
          or consent, approval, permit, authorization or action of, any third
          party (including any Governmental Agency or other Person) is required
          in connection with the execution and delivery by Buyer of this
          Agreement, the Ancillary Agreements or any other agreement, document
          and instrument to be executed and delivered by Buyer pursuant hereto
          or in connection with

                                     - 10 -

8.   POST CLOSING COVENANTS

     8.1. NON-COMPETE; NON-SOLICITATION. Seller agrees that for a period of four
          (4) full years commencing from the Closing Date, neither it nor any of
          its Affiliates shall anywhere in the world: (i) participate, assist or
          otherwise be directly or indirectly involved or concerned, financially
          or otherwise, as a member, director, consultant, adviser, contractor,
          principal, agent, manager, beneficiary, partner, associate, trustee,
          financier or otherwise in any business or activity whose principal
          focus is on the development, marketing and sale or license of software
          products or other products or services related to the Business; (ii)
          interfere or seek to interfere, directly or indirectly, with any
          relationship between Buyer and any client, customer, employee or
          supplier of the Business; or (iii) solicit for employment, or hire,
          any employee or consultant of Buyer. If the foregoing provision shall
          be held, for any reason, illegal or unenforceable in any respect, the
          scope of such provision shall be deemed narrowed down so as to make it
          legal and enforceable under applicable law, and in any event, such
          invalidity, illegality or unenforceability shall not affect any other
          provision of this Agreement. Seller acknowledges that Buyer may be
          irreparably harmed by any breach of this Section and that there would
          be no adequate remedy at law or in damages to compensate Buyer for any
          such breach. Seller agrees that Buyer shall be entitled to injunctive
          relief requiring specific performance by Seller of this Section, and
          Seller consents to the entry thereof.

          For the removal of doubt, nothing in this Agreement shall limit or be
          deemed to limit in any way, or create any restrictions on, Buyer's
          full and complete discretion and freedom in using and utilizing the
          Purchased Assets for any purpose, including for and in all platforms,
          products and markets, including without limitation the UK market. For
          the avoidance of doubt, the above covenant shall not prevent Seller
          and or its shareholders from engaging in any other multi-player games.

     8.2. LIABILITY TO CONTRACTORS. Buyer does not assume any obligation of
          Seller to any contractor which arose, or relates to any acts or
          omissions which occurred, on or prior to the date any such Person
          became a contractor of Buyer or its Affiliates, and Seller shall
          remain solely and exclusively responsible and liable therefor.

     8.3. BANKRUPTCY EVENT. Following the Closing, Seller undertakes: not to
          initiate a Bankruptcy Event; to notify Buyer immediately upon the
          commencement of any Bankruptcy Event or any other event that could
          lead to a Bankruptcy Event; and to take promptly, at its expense, all
          measures as are required for preventing, discharging, terminating,
          removing or achieving a stay of a Bankruptcy Event. In the event that
          this Agreement or the transfer, assignment and sale of the Purchased
          Assets to the Buyer shall nonetheless be terminated by a receiver,
          liquidator, a competent court or any other Person, within the
          framework of a Bankruptcy Event, then Buyer shall have a right to
          receive back the Escrow Amount from the Escrow Agent.

9.   CONFIDENTIAL INFORMATION

     9.1. CONFIDENTIAL INFORMATION. Each party represents and warrants that it
          will: (i) hold Confidential Information in confidence and protect the
          Confidential Information to the same extent and by the same means it
          uses to protect the confidentiality of its own proprietary or
          confidential information that it does not wish to disclose and not
          less than reasonable means; (ii) not make any use of the Confidential
          Information, save as provided for under this Agreement; (iii) restrict
          disclosure of Confidential Information solely to those of its
          employees or consultants with a need to know, and will advise those of
          its employees and consultants to whom the Confidential Information is
          disclosed of their obligations under this Agreement with respect to
          the Confidential Information and shall be responsible and liable for
          any breach of confidentiality by such employees or consultants; (iv)
          return all Confidential Information made available hereunder,
          including copies thereof, to the disclosing party or will destroy the
          same (as certified to the disclosing party) at the earlier of the (x)
          first written request of the disclosing party; or (y) the termination
          or expiration of this Agreement for any reason whatsoever.

                                     - 11 -

     9.2. EXCLUSION. The obligations of each party under this Agreement will not
          extend to any information that (i) becomes publicly known by
          publication or otherwise ceases to be secret or confidential through
          no act or omission of the receiving party; (ii) is acquired without a
          confidentiality undertaking by either party from a third party which
          was not, to the receiving party's best knowledge, under an obligation
          to the disclosing party not to disclose such information; (iii) has
          been approved for release by written authorization of the disclosing
          party; or (iv) has been disclosed pursuant to a duty under applicable
          law, provided however, that in such an event, as soon as practical
          after receiving the order or requirement of a court, administrative
          agency or other governmental body, the receiving party shall give the
          disclosing party a written notice of such order or requirement and in
          any event such notice shall be prior to disclosure of such
          information.

10.  ADDITIONAL COVENANTS OF PARTIES

     10.1. EFFORTS; FURTHER ASSURANCES. Subject to the terms and conditions of
          this Agreement, each party will use its commercially reasonable
          efforts to take, or cause to be taken, all actions and to do, or cause
          to be done, all things necessary or desirable under applicable laws
          and regulations to consummate the transactions contemplated by this
          Agreement, including without limitation, with respect to Seller,
          filing of a report disclosing the content of this Agreement with the
          U.S. Securities and Exchange Commission, in redacted form and without
          disclosing the commercial terms hereof. Each party agrees to execute
          and deliver such other documents, certificates, agreements and other
          writings and to take such other actions as may be necessary or
          desirable in order to consummate or implement expeditiously the
          transactions contemplated by this Agreement and to vest in Buyer good
          and marketable title to the Purchased Assets.

     10.2. CERTAIN FILINGS. Seller shall inform and assist Buyer (a) in
          determining whether any action by or in respect of, or filing with,
          any Governmental Agency is required, or any actions, consents,
          approvals or waivers are required to be obtained from parties to any
          material contracts, in connection with the consummation of the
          transactions contemplated by this Agreement and (b) in taking such
          actions or making any such filings, furnishing information required in
          connection therewith and seeking timely to obtain any such actions,
          consents, approvals or waivers.

11.  MISCELLANEOUS

     11.1. ENTIRE AGREEMENT. This Agreement and the Ancillary Agreements
          constitute the entire agreement between the parties with respect to
          the subject matter hereof and thereof and supersede all prior
          agreements, understandings and negotiations, both written and oral,
          between the parties with respect to the subject matter hereof and
          thereof. No representation, inducement, promise, understanding,
          condition or warranty not set forth herein has been made or relied
          upon by either party hereto. None of this Agreement and the Ancillary
          Agreements, nor any provision hereof or thereof, is intended to confer
          upon any Person other than the parties hereto any rights or remedies
          hereunder.

                                     - 12 -

     11.2. AMENDMENTS; NO WAIVERS. Any provisions of this Agreement may be
          amended or waived if, and only if, such amendment or waiver is in
          writing and signed by Buyer and Seller. No failure or delay by either
          party in exercising any right, power or privilege hereunder shall
          operate as a waiver thereof nor shall any single or partial exercise
          thereof preclude any other or further exercise thereof or the exercise
          of any other right, power or privilege. The rights and remedies herein
          provided shall be cumulative and not exclusive of any rights or
          remedies provided by law.

     11.3. REMEDIES. Each party hereto shall indemnify, defend and hold harmless
          the other party from and against any direct losses, damages, claims,
          fines, penalties and expenses (including reasonable attorney's fees)
          that result from a party's breach of any representation or warranty
          herein contained.

     11.4. In addition, Win Gaming Media, Inc., will indemnify and hold harmless
          Playtech, upon demand, from any and all direct and indirect claims ,
          demands, liabilities, damages, costs and expenses (including attorneys
          fees) that may be cause or incurred by Playtech or any of its
          officers, employees, directors , affiliates or agents as a result of
          (i) a breach or alleged breach of any representation, warranty or
          undertaking of the Seller, and (ii) a claim by any third party
          including without limitation Seller other shareholders that has an
          actual or potential adverse effect on the full, complete and
          unencumbered transfer of the full and exclusive ownership rights to
          Playtech in and to the Purchased Assets at the Asset Purchase Closing
          (all of the foregoing will be referred to herein as a "Claim"),
          provided that Playtech gives WGMI written notice of any such Claim and
          WGMI has the right to participate in the defense of any such Claim at
          its expense. From the date of written notice from Playtech to WGMI of
          any such Claim, Playtech will have the right to withhold the amount of
          any defense costs from any payments due to the Seller under this
          Agreement

     11.5. EXPENSES. Each Party shall bear its own respective costs and expenses
          related to this Agreement and the performance of its obligations
          hereunder, including all of its respective tax consequences.

     11.6. SUCCESSORS AND ASSIGNS. The provisions of this Agreement shall be
          binding upon and inure to the benefit of the parties hereto and their
          respective successors and assigns; provided, however, that this
          Agreement, including the representations and warranties herein, may
          not be assigned by any party other than (i) to an Affiliate; or (ii)
          to a successor in ownership of all or substantially all of the
          relevant assets of the assigning party, without the prior written
          consent of the other party, which consent may not be unreasonably
          withheld. It is agreed between the parties that Seller may assign its
          rights and obligations under this Agreement to WGMI by giving notice
          to Buyer and without obtaining Buyer's consent.

     11.7. GOVERNING LAW. This Agreement shall be governed by and construed in
          accordance with the laws of England. All matters relating to the
          validity, interpretation, implementation and enforcement of this
          Agreement, and the right, duties and obligations of the parties
          pursuant hereto, shall be submitted to a single agreed upon arbitrator
          in London, England, who shall be trained as a solicitor or barrister
          in England and conduct the proceedings in English. If the parties
          should fail to agree on the selection of an arbitrator within 14 days
          of the request for arbitration by any party, any party may apply to
          the Chairman of the Bar of England and Wales to make the appointment.
          The arbitrator shall conduct the proceedings in accordance with
          English substantive law but shall not be bound by procedural or
          evidentiary provisions of law. The aforesaid notwithstanding, in the
          event of any emergency a party may apply to the competent court for
          injunctive relief.

                                     - 13 -

     11.8. SEVERABILITY. If any provision of this Agreement is held invalid or
          unenforceable, such invalidity or unenforceability shall not affect
          the other provisions of this Agreement, and, to that extent, the
          provisions of this Agreement are intended to be and shall be deemed
          severable.

     11.9. PUBLICITY. No party shall disclose or publish the existence of this
          Agreement or any of its terms without the prior written consent of the
          other party, which may be given in its sole discretion, except in
          connection with disclosures required of public companies by applicable
          securities laws, stock exchange regulations or otherwise.

     11.10. CAPTIONS. The captions herein are included for convenience of
          reference only and shall be ignored in the construction or
          interpretation hereof.

     11.11. NOTICES. All notices, requests and other communications to a party
          hereunder shall be in writing and shall be sufficiently given if
          delivered in person, sent by reputable express overnight courier
          service, or transmitted by facsimile, and shall be given at the
          addresses set forth above, or at such other address for a party as
          shall be specified by like notice.

     11.12. ADVISE OF LEGAL COUNSEL. Each party acknowledges and represents
          that, in executing this Agreement, it has had the opportunity to seek
          advice as to its legal rights from legal counsel and that the person
          signing on its behalf has read and understood all of the terms and
          provisions of this Agreement. This Agreement shall not be construed
          against any party by reason of the drafting or preparation thereof.

     11.13. COUNTERPARTS. This Agreement may be executed by the parties hereto
          in separate counterparts, each of which when so executed and delivered
          shall be an original, but all such counterparts together shall
          constitute one and the same instrument.

     IN WITNESS WHEREOF, the parties hereto have set their hands, and duly
authorized this Agreement by their authorized officers as of the day and year
first above written.

/s/ Shimon Citron /s/ Haim Tabak
--------------------------------

RNG GAMING LTD.

By: Shimon Citron & Haim Tabak

Title: Directors

/s/ Mor Weizer
--------------------------------

PLAYTECH SOFTWARE LIMITED

By: Mor Weizer

Title: CEO

                                     - 14 -

We the undersigned, being the direct and indirect controlling shareholders of
Seller (as defined above), hereby acknowledge, agree and accept the terms of
this Agreement, and shall be unconditionally and irrevocably liable, jointly and
severally with Seller, for the representations and warranties given by Seller
herein and for the full performance of all of Seller's and Seller Affiliates'
undertakings and covenants under this Agreement, including without limitation
the full and complete sale and transfer of the Purchased Assets to Buyer, and
confidentiality and non-compete obligations.

/s/ Shimon Citron /s/ Haim Tabak            /s/ Shimon Citron
--------------------------------            ----------------------
Gaming Ventures PLC                         Win Gaming Media, Inc.
(an Isle of Man corporation)                (a Nevada corporation)

By: Shimon Citron                           By: Shimon Citron
By: Haim Tabak

Title: Directors                            Title: CEO

* EXHIBITS AND SCHEDULES TO EXHIBIT 10.1 HAVE BEEN OMITTED AND WILL BE FILED
WITH THE SECURITIES AND EXHCNAGE COMMISSION UPON REQUEST.

                                     - 15 -

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