Document:

Exhibit 10.2

 

TAX SHARING AGREEMENT

 

THIS TAX SHARING AGREEMENT
(this “Agreement”), dated as of December 15, 2021, is by and between Logiq, Inc. (“Logiq”), a Delaware
corporation, and Lovarra (“Lova”), a Nevada corporation. Each of Logiq and Lova is sometimes referred to herein as
a “Party” and, collectively, as the “Parties.”

 

WHEREAS, Logiq operates two
distinct business units, (i) a platform (operated as CreateApp), which allows small-to-medium sized businesses (“SMBs”)
to establish their point-of-presence on the web (“AppLogiq Business”), and (ii) a digital marketing analytics business
that offers proprietary data management, audience targeting and other digital marketing services that improve an SMB’s discovery
and branding within the vast e-commerce landscape (“DataLogiq Business”);

 

WHEREAS, the Board of Directors
of Logiq has determined that it is in the best interests of Logiq and its shareholders to separate into two publicly traded companies
(“Separation”):

 

		(a)	Logiq, which will continue to conduct, directly and through its Subsidiaries, the DataLogiq Business;
and

 

		(b)	Lova, which will conduct, directly and through its Subsidiaries the AppLogiq Business;

 

WHEREAS, Logiq has contributed
to Lova certain assets related to the AppLogiq Business in exchange for the assumption by Lova of liabilities associated with the AppLogiq
Business (the “Contribution”);

 

WHEREAS, on the Distribution
Date and subject to the terms and conditions of this Agreement, Logiq will distribute to the Record Holders (as defined in the Master
Distribution Agreement), on a pro rata basis, all the outstanding common stock, par value $0.001, of Lova then owned by Logiq (the “Distribution”),
and the Board of Directors of Logiq has approved such Distribution;

 

WHEREAS, prior to consummation
of the Separation and the Distribution, Logiq will be the common parent corporation of an affiliated group of corporations within the
meaning of Section 1504 of the Code that includes Lova; and

 

WHEREAS, the Parties wish
to provide for the payment of Tax liabilities and entitlement to refunds thereof, allocate responsibility for, and cooperation in, the
filing of Tax Returns, and provide for certain other matters relating to Taxes.

 

     

     

    

 

NOW, THEREFORE, in consideration
of the premises and the representations, warranties, covenants and agreements contained herein, and for other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, and intending to be legally bound hereby, the Parties hereby agree as follows:

 

Article I.
Definitions.

 

As used in this Agreement,
the following terms shall have the following meanings:

 

“Accounting Firm”
means an accounting firm as mutually agreed by the Parties.

 

“Acting Party”
has the meaning set forth in Section 6.02(b).

 

“Adjustment”
means any change in the Tax liability of a taxpayer, determined issue- by-issue or transaction-by-transaction, as the case may be.

 

“Aggregate Carryback
Amount” has the meaning set forth in Section 4.02(c).

 

“Agreement”
has the meaning set forth in the preamble.

 

“AppLogiq Business”
has the meaning set forth in the preamble and also means the business and operations conducted by Logiq and its Subsidiaries prior to
the Distribution comprising what is referred to in the Logiq 10-K as the AppLogiq Business segments.

 

“AppLogiq Entity”
means a member of the AppLogiq Group.

 

“AppLogiq Group”
has the meaning set forth in the Distribution Agreement.

 

“Benefited Party”
has the meaning set forth in Section 4.01(b).

 

“Carryback Amount”
has the meaning set forth in Section 4.02(c).

 

“Code”
means the Internal Revenue Code of 1986, as amended from time to time.

 

“Controlling Party”
means Logiq or any other member of the Logiq Group with respect to any Mixed Business Tax Return and Single Business Tax Return related
to the DataLogiq Business, and Lova or any other member of the AppLogiq Group with respect to any Single Business Tax Return related to
the AppLogiq Business.

 

“DataLogiq Business”
has the meaning set forth in the preamble and also means (i) the business and operations conducted by Logiq and its Subsidiaries prior
to the Distribution comprising what is referred to in the Logiq 10-K as a digital marketing analytics business that offers proprietary
data management, audience targeting and other digital marketing services that improve an SMB’s discovery and branding within the
vast e-commerce landscape, (ii) the Rebel AI business, (iii) the Fixel AI business, (iv) any other business (other than the AppLogiq Business)
directly conducted by any member of the Logiq Group as of or prior to the Distribution; and (iv) any business operation or assets that,
at the time they were discontinued or sold, were not part of the AppLogiq Business as then reported in the Logiq 10-K.

 

“Distribution”
has the meaning set forth in the preamble.

 

“Distribution Agreement”
means the Master Distribution Agreement, dated as of the date of this Agreement, between the Parties.

 

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“Distribution Date”
means the date on which the Distribution occurs.

 

“Due Date”
means (i) with respect to a Tax Return, the date (taking into account all valid extensions) on which such Tax Return is required to be
filed under applicable Law and with respect to a payment of Taxes, the date on which such payment is required to be made to avoid the
incurrence of interest, penalties and/or additions to Tax.

 

“Final Determination”
means the final resolution of liability for any Tax for any taxable period, by or as a result of (i) a final decision, judgment, decree
or other order by any court of competent jurisdiction that can no longer be appealed; (ii) a final settlement with the IRS, a closing
agreement or accepted offer in compromise under Sections 7121 or 7122 of the Code, or a comparable agreement under the Laws of other jurisdictions,
which resolves the entire Tax liability for any taxable period; (iii) any allowance of a refund or credit in respect of an overpayment
of Tax, but only after the expiration of all periods during which such refund or credit may be recovered by the jurisdiction imposing
the Tax; or (iv) any other final resolution, including by reason of the expiration of the applicable statute of limitations or the execution
of a pre-filing agreement with the IRS or other Taxing Authority.

 

“Governmental Authority”
means any federal, state, local or foreign government (including any political or other subdivision or judicial, legislative, executive
or administrative branch, agency, commission, authority or other body of any of the foregoing).

 

“Governmental Order”
means any order, writ, judgment, injunction, decree or award entered by or with any Governmental Authority.

 

“Indemnifying Party”
means the Party from which the other Party is entitled to seek indemnification pursuant to the provisions of Article 3.

 

“Indemnified Party”
means the Party which is entitled to seek indemnification from the other Party pursuant to the provisions of Article 3.

 

“Information”
has the meaning set forth in Section 6.01(a).

 

“Information Request”
has the meaning set forth in Section 6.01(a).

 

“Interested Party”
means Logiq or Lova (including any successor and/or assign of any of the foregoing), as the case may be, to the extent (i) such Person
or a member of such Person’s group is not a Controlling Party with respect to a Tax Proceeding and (ii) such Person or a member
of such Person’s group is (A) an Indemnifying Party or (B) an Indemnified Party.

 

“IRS” means
the U.S. Internal Revenue Service or any successor thereto, including its agents, representatives, and attorneys.

 

“Law” means
any statute, law, ordinance, regulation, rule, code or other requirement of a Governmental Authority or any Governmental Order.

 

“Logiq”
has the meaning set forth in the preamble.

 

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“Logiq 10-K”
means Logiq’s Annual Report on Form 10-K for the fiscal year ended December 31, 2020.

 

“Logiq Allocable
Portion” means, with respect to any Tax paid after the Distribution Date relating to a Mixed Business Tax Return, the amount
of any such Tax less the AppLogiq Allocable Portion.

 

“Logiq Common Stock”
means (i) all classes or series of outstanding common stock of Logiq for U.S. federal income tax purposes, including common stock and
all other instruments treated as outstanding equity in Logiq for U.S. federal income tax purposes, and (ii) all options, warrants and
other rights to acquire such stock.

 

“Logiq Entity”
means a member of the Logiq Group.

 

“Logiq Group”
means Logiq and each of its direct or indirect Subsidiaries that is not a member of the AppLogiq Group, and each Person that is or becomes
a member of the Logiq Group after the Distribution, including any Person that is or was merged into Logiq or any direct or indirect Subsidiary
that is not a member of the AppLogiq Group.

 

“Logiq Percentage”
100% minus the Lova Percentage.

 

“Logiq Taxes”
means, without duplication, (i) 50% of all Transfer Taxes, (ii) the Logiq Allocable Portion of any Taxes in respect of a Mixed Business
Tax Return, and (iii) any Taxes in respect of any Single Business Tax Return related to the DataLogiq Business.

 

“Lova”
has the meaning set forth in the preamble.

 

“Lova Allocable Portion”
means, with respect to any Tax paid after the Distribution Date or any Adjustments to Tax after the Distribution Date relating to a Mixed
Business Tax Return, the amount of such Tax attributable to Lova, any AppLogiq Entity, or the AppLogiq Business, as determined taking
into account historical practice (including historical methodologies for making corporate allocations), the Code, Treasury Regulations,
and any applicable state, local or foreign law. For purposes of determining the Lova Allocable Portion of any Tax related to a Pre-Closing
Period or Straddle Period for which no Tax Return has been filed, the amount of the Lova Allocable Portion will be determined after subtracting
the amount of the Tax (whether positive, or if a loss, negative) attributable to Lova, any AppLogiq Entity, or the AppLogiq Business as
agreed to by the Parties with respect to the portion of the Tax year ending on December 31, 2021.

 

“Lova Common Stock”
means (i) all classes or series of outstanding common stock of Lova for U.S. federal income tax purposes, including common stock and all
other instruments treated as outstanding equity in Lova for U.S. federal income tax purposes, and (ii) all options, warrants and other
rights to acquire such stock.

 

“Lova Percentage”
means the percentage determined by the Logiq Board in its sole discretion.

 

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“Lova Taxes”
means, without duplication, (i) 50% of all Transfer Taxes, (ii) the Lova Allocable Portion of any Taxes in respect of a Mixed Business
Tax Return, and (iii) any Taxes in respect of any Single Business Tax Return related to the AppLogiq Business.

 

“Mixed Business Tax
Return” means any Tax Return including any consolidated, combined or unitary Tax Return, that relates to at least one asset
or activity that is part of the DataLogiq Business, on the one hand, and at least one asset or activity that is part of the AppLogiq Business,
on the other hand.

 

“Non-Acting Party”
has the meaning set forth in Section 6.02(b).

 

“Ordinary Course
of Business” means an action taken by a Person only if such action is taken in the ordinary course of the normal day-to-day
operations of such Person.

 

“Party”
has the meaning set forth in the preamble.

 

“Person”
means an individual, corporation, partnership, limited liability company, association, trust or other entity or organization, including
a Governmental Authority.

 

“Post-Closing Period”
means any taxable period (or portion thereof) beginning after the Distribution Date.

 

“Post-Distribution
Ruling” has the meaning set forth in Section 6.02(b).

 

“Pre-Closing Period”
means any taxable period (or portion thereof) ending on or before the Distribution Date.

 

“Refund”
means any refund (or credit in lieu thereof) of Taxes (including any overpayment of Taxes that can be refunded or, alternatively, applied
to other Taxes payable), including any interest paid on or with respect to such refund of Taxes, provided, however, that
for purposes of this Agreement, the amount of any Refund required to be paid to another Party shall be reduced by the net amount of any
income Taxes imposed on, related to, or attributable to, the receipt or accrual of such Refund.

 

“Restriction Period”
means the period beginning at the effective time of the Distribution and ending on the two-year anniversary of the day after the Distribution
Date.

 

“Separation”
has the meaning set forth in the preamble.

 

“Separation Agreement”
means the Separation Agreement, dated December 15, 2021, between the Parties.

 

“Single Business
Tax Return” means any Tax Return including any consolidated, combined or unitary Tax Return, that includes assets or activities
relating only to the DataLogiq Business, on the one hand, or the AppLogiq Business, on the other (but not both), whether or not the Person
charged by Law to file such Tax Return is engaged in the business to which the Tax Return relates.

 

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“Straddle Period”
means any taxable period that begins on or before and ends after the Distribution Date.

 

“Subsidiary”
of any Person means another Person (a) in which the first Person owns, directly or indirectly, an amount of the voting securities, voting
partnership interests or other voting ownership sufficient to elect at least a majority of its board of directors or other governing body
(or, if there are no such voting securities, interests or ownership, a majority of the equity interests in such other Person), or (b)
of which the first Person otherwise has the power to direct the management and policies. A Subsidiary may be owned directly or indirectly
by such first Person or by another Subsidiary of such first Person.

 

“Tax” means
(i) all taxes, charges, fees, duties, levies, imposts, or other similar assessments, imposed by any U.S. federal, state or local or foreign
governmental authority, including income, gross receipts, excise, property, sales, use, license, common stock, transfer, franchise, payroll,
withholding, social security, value added, goods and services, consumption, and other taxes, (ii) any interest, penalties or additions
attributable thereto and all liabilities in respect of any items described in clauses (i) or (ii) payable by reason of assumption, transferee
or successor liability, operation of Law or Treasury Regulation Section 1.1502-6(a) (or any predecessor or successor thereof or any analogous
or similar provision under Law).

 

“Tax Attribute”
means a net operating loss, net capital loss, tax credit, earnings and profits, overall foreign loss, separate limitation loss, previously
taxed income, or any item of income, gain, loss, deduction, credit, recapture or other item that may have the effect of increasing or
decreasing any income Tax paid or payable.

 

“Tax Benefit”
has the meaning set forth in Section 3.04.

 

“Tax Materials”
has the meaning set forth in Section 6.01(a).

 

“Tax Matter”
has the meaning set forth in Section 6.01(a)(i).

 

“Tax Package”
means all relevant Tax-related information relating to the operations of the DataLogiq Business or the AppLogiq Business, as applicable,
that is reasonably necessary to prepare and file the applicable Tax Return.

 

“Tax Proceeding”
means any audit, assessment of Taxes, pre-filing agreement, other examination by any Taxing Authority, proceeding, appeal of a proceeding
or litigation relating to Taxes, whether administrative or judicial, including proceedings relating to competent authority determinations.

 

“Tax Return”
means any return, report, certificate, form or similar statement or document (including any related or supporting information or schedule
attached thereto and any information return, or declaration of estimated Tax) required to be supplied to, or filed with, a Taxing Authority
in connection with the payment, determination, assessment or collection of any Tax or the administration of any Laws relating to any Tax
and any amended Tax return or claim for refund.

 

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“Taxing Authority”
means any governmental authority or any subdivision, agency, commission or entity thereof or any quasi-governmental or private body having
jurisdiction over the assessment, determination, collection or imposition of any Tax (including the IRS).

 

“Transfer Taxes”
means all sales, use, transfer, real property transfer, intangible, recordation, registration, documentary, stamp or similar Taxes imposed
on the Separation or the Distribution, and paid after the Distribution Date.

 

“Treasury Regulations”
means the final and temporary (but not proposed) Tax regulations promulgated under the Code, as such regulations may be amended from time
to time (including corresponding provisions of succeeding regulations).

 

“U.S.”
means the United States of America.

 

Article II.  Preparation, Filing and Payment of Taxes

 

 Section 2.01 Responsibility of Parties to Prepare Tax Returns and Pay Taxing Authority.

 

(a)
Logiq Tax Returns. Logiq shall prepare and file (or cause a Logiq Entity to prepare and file) all (i) Single Business Tax
Returns relating to the DataLogiq Business and (ii) all Mixed Business Tax Returns, and shall pay (or cause such Logiq Entity to pay)
all Taxes shown to be due and payable on such Tax Returns.

 

(b)
Lova Tax Returns. Lova shall prepare and file (or cause an AppLogiq Entity to prepare and file) all Single Business Tax
Returns relating to the AppLogiq Business, and shall pay (or cause such AppLogiq Entity to pay) all Taxes shown to be due and payable
on such Tax Returns.

 

 Section 2.02 Tax Return Procedures for Mixed Business Tax Returns.

 

(a)
Logiq shall prepare all, if any, Mixed Business Tax Returns consistent with historical practice and the Tax Representation Letter
unless otherwise required by Law or agreed to in writing by Lova. In the event that there is no historical practice for reporting a particular
item or matter, Logiq shall determine the reporting of such item or matter provided that such determination is, in the reasonable opinion
of Logiq, at least more likely than not to be sustained. In connection with the preparation of any Mixed Business Tax Return, Lova will
assist and cooperate with Logiq with respect to Logiq’s preparation of any such Mixed Business Tax Return, including assisting Logiq
in the preparation of a pro forma Tax Return for Lova and any AppLogiq Entity to be used in determining the Lova Allocable Portion with
respect to such Mixed Business Tax Return.

 

(b) In connection with
any Mixed Business Tax Return, no later than 30 days prior to the Due Date of each such Tax Return, Logiq shall make available or
cause to be made available drafts of such Tax Return (together with all related work papers) and a document determining the Lova
Allocable Portion of Taxes with respect to such Mixed Business Tax Return to Lova. The failure of Logiq to make available any such
materials described in the preceding sentence to Lova within the time frame described in the preceding sentence shall not relieve
Lova of any obligation which it may have to Logiq under this Agreement except to the extent that Lova is actually prejudiced by such
failure. Lova shall have access to any and all data and information necessary for the preparation of any such Mixed Business Tax
Returns and the Parties shall cooperate fully in the preparation and review of such Tax Returns. Subject to the preceding sentence,
no later than 15 days after receipt of such Mixed Business Tax Returns (and related documents), Lova shall have a right to object to
such Mixed Business Tax Return (or items with respect thereto, including the Lova Allocable Portion with respect to such Mixed
Business Tax Return) by written notice to Logiq; such written notice shall contain such disputed item (or items) and the basis for
its objection. Lova shall pay to Logiq no later than five days prior to the Due Date of each such Tax Return the Lova Allocable
Portion of Taxes shown as due and payable on such Mixed Business Tax Return (net of any prepayment made against such amount).

 

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(c)
With respect to a Mixed Business Tax Return delivered by Logiq to Lova pursuant to Section 2.02(b), if Lova does not object by
proper written notice described in Section 2.02(b), such Mixed Business Tax Return and the calculation of the Lova Allocable Portion with
respect thereto shall be deemed to have been accepted and agreed upon, and to be final and conclusive, for purposes of this Section 2.02
(c). If Lova does object by proper written notice described in Section 2.02(b), Logiq and Lova shall act in good faith to resolve any
such dispute as promptly as practicable; provided, however, that, notwithstanding anything to the contrary contained herein,
if Logiq and Lova have not resolved the disputed item or items by the day five days prior to the Due Date of such Mixed Business Tax Return,
such Tax Return shall be filed as prepared pursuant to this Section 2.02(a) (revised to reflect all initially disputed items that Logiq
and Lova have agreed upon prior to such date). In the event that a Mixed Business Tax Return is filed that includes any disputed item
for which proper notice was given pursuant to Section 2.02(b) that was not finally resolved and agreed upon, such disputed item (or items)
shall be resolved in accordance with Section 7.01 (interpreted without regard to the requirement that the Accounting Firm render a determination
no later than the Due Date of the Tax Return at issue). In the event that the resolution of such disputed item (or items) in accordance
with Section 7.01 with respect to a Mixed Business Tax Return is inconsistent with such Mixed Business Tax Return as filed, Logiq (with
cooperation from Lova, if necessary) shall, as promptly as practicable, amend such Tax Return to properly reflect the final resolution
of the disputed item (or items). In the event that the amount of Taxes shown to be due and owing on a Mixed Business Tax Return is adjusted
as a result of a resolution pursuant to this Section 2.02(c), proper adjustment shall be made to the amounts previously paid or required
to be paid in a manner that reflects such resolution.

 

Section 2.03
Expenses. Except as provided otherwise herein or in the Distribution Agreement, each Party shall bear its own expenses incurred
in connection with this Article 2.

 

Section 2.04
Coordination with Article 4. This Article 2 shall not apply to any amended Tax Returns, other than such Tax Returns required
to be amended under Section 2.02(c), all other such amended Tax Returns governed by Article 4.

 

Article III. Payment of Taxes and Indemnification.

 

Section 3.01 Payment
and Indemnification by Logiq. Logiq shall pay, and shall indemnify and hold the AppLogiq Group harmless from and against,
without duplication, all Logiq Taxes, (b) all Taxes incurred by Lova or any AppLogiq Entity by reason of the breach by Logiq of any
of its representations, warranties or covenants hereunder, and (c) any external costs and expenses related to the foregoing
(including reasonable attorneys’ fees and expenses but excluding any expenses described in Section 2.03).

 

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Section 3.02
Payment and Indemnification by Lova. Lova shall pay, and shall indemnify and hold the Logiq Group harmless from and against,
without duplication, (a) all Lova Taxes, (b) all Taxes incurred by Logiq or any Logiq Entity by reason of the breach by Lova of any of
its representations, warranties or covenants hereunder, and (c) any external costs and expenses related to the foregoing (including reasonable
attorneys’ fees and expenses but excluding any expenses described in Section 2.03).

 

Section 3.03
Timing of Tax Payments. Unless otherwise provided in this Agreement, in the event that a Party (the “Indemnifying
Party”) is required to make a payment to another Party (the “Indemnified Party”) pursuant to this Article
3, the Indemnified Party shall deliver written notice of the payments to the Indemnifying Party, including proof of payment to the Taxing
Authority, in accordance with Section 7.19 on the last day of the calendar quarter in which the obligation giving rise to the indemnification
payment must be satisfied, and the Indemnifying Party shall be required to make payment to the Indemnified Party within 10 days after
notice of such payment is delivered to the Indemnifying Party.

 

Section 3.04
Characterization of and Adjustments to Payments. For all Tax purposes, Logiq and Lova agree to treat (a) any payment required
by this Agreement or any indemnity payments required by the Separation Agreement or Distribution Agreement (other than payments pursuant
to Section 7.03) as either a contribution by Logiq to Lova or a distribution by Lova to Logiq, as the case may be, occurring immediately
prior to the Distribution Date. Except as otherwise provided, any payment under this Agreement shall be decreased to take into account
any reduction in taxable income of the Indemnified Party arising from the payment by the Indemnified Party of such indemnified liability
and increased to take into account any inclusion in taxable income of the Indemnified Party arising from the receipt of such indemnity
payment if there is any such increase notwithstanding the first sentence of this Section 3.04 (collectively, “Tax Benefits”).
Any Tax Benefit shall be determined (i) using the flat U.S. federal corporate income tax rate (or, the highest applicable marginal U.S.
federal corporate income tax rate in effect at the time of the determination, if different, and excluding any state income tax effect
of such inclusion or reduction) and assuming that the Indemnified Party will be liable for Taxes at such rate, the Indemnified Party has
sufficient taxable income to use any tax deduction, and has no other relevant Tax Attributes at the time of the determination.

 

Article IV.
Refunds, Carrybacks, Amendments and Tax Attributes.

 

Section 4.01
Refunds.

 

(a) Except as provided
in Section 4.02, Logiq shall be entitled to all Refunds of Taxes with respect to which Logiq would be liable for payment under
Article 3 if such Taxes were paid after the Distribution Date, and Lova shall be entitled to all Refunds of Taxes with respect to
which Lova would be liable for payment under Article 3 if such Taxes were paid after the Distribution Date. A Party receiving a
Refund to which the other Party is entitled pursuant to this Agreement shall pay to the other Party the amount to which such other
Party is entitled within 10 days after the receipt of the Refund.

 

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(b)
Notwithstanding Section 4.01(a), to the extent that a Party applies or causes to be applied an overpayment of Taxes as a credit
toward or a reduction in Taxes otherwise payable by such Party (or a Taxing Authority requires such application in lieu of a Refund) and
such overpayment of Taxes, if received as a Refund, would have been payable by such Party to the other Party pursuant to this Section
4.01, such Party shall pay such amount to the other Party no later than the Due Date of the Tax Return for which such overpayment is applied
to reduce Taxes otherwise payable.

 

(c)
In the event of an Adjustment relating to Taxes for which one Party is or may be liable pursuant to Article 3 would have given
rise to a Refund but for an offset against the Taxes for which the other Party is or may be liable pursuant to Article 3 (the “Benefited
Party”), then the Benefited Party shall pay to the other Party within 10 days of the Final Determination of such Adjustment
an amount equal to the lesser of (a) the amount of such hypothetical Refund or (b) the amount of such reduction in the Taxes of the Benefited
Party, in each case plus interest at the rate set forth in Section 6621(a)(1) of the Code on such amount for the period from the filing
date of the Tax Return that would have given rise to such Refund to the payment date to the other Party.

 

(d)
To the extent that the amount of any Refund under this Section 4.01 is later reduced by a Taxing Authority or as the result of
a Tax Proceeding, such reduction shall be allocated to the Party that was entitled to such Refund pursuant to this Section 4.01 and an
appropriate adjusting payment shall be made by such Party to the other Party if the other Party originally paid the Refund to such Party.
For the avoidance of doubt, this Section 4.01(d) is intended to make whole the other Party that was not entitled to the Refund.

 

Section 4.02
Carrybacks.

 

(a)
Subject to Logiq’s discretion to file an amended Tax return under Section 4.03, each Party is permitted (but not required)
to carry back (or to cause its Subsidiaries to carry back) a loss, credit, or other Tax Attribute realized in a Post-Closing Period or
a Straddle Period to a Pre-Closing Period or a Straddle Period; provided, however, that if such carryback would reasonably
be expected to adversely impact the other Party (including through an increase in Taxes or a loss or reduction in the utilization of a
loss, credit, or other Tax Attribute regardless of whether or when such loss, credit, or other Tax Attribute otherwise would have been
used), such carryback shall not be permitted without first obtaining the prior written consent of such other Party, which consent shall
not be unreasonably withheld or delayed.

 

(b) (i) Refunds
for Carrybacks. Subject to Sections 4.02(c) and 4.02(d), in the event that any member of the AppLogiq Group chooses to (or is
required to under applicable Law), and is permitted to under Sections 4.02(a) and 4.03, carry back a loss, credit, or other Tax
Attribute to a Mixed Business Tax Return, Logiq shall cooperate with Lova and such member in seeking from the appropriate Taxing
Authority any Refund that reasonably would result from a permitted carryback (including by filing an amended Tax Return at
Lova’s cost and expense). Lova (or such member) shall be entitled to any Refund realized by any member of the Logiq Group or
AppLogiq Group as a result of the carryback.

 

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(ii)   
 Subject to Sections 4.02(c) and 4.02(d), in the event that any member of the Logiq Group chooses to (or is required to under applicable
Law), and is permitted to under Sections 4.02(a) and 4.03, carry back a loss, credit, or other Tax Attribute to a Mixed Business Tax Return,
Lova shall cooperate with Logiq and such member in seeking from the appropriate Taxing Authority any Refund that reasonably would result
from a permitted carryback (including by filing an amended Tax Return at Logiq’s cost and expense). Logiq shall be entitled to any
Refund realized by any member of the AppLogiq Group or Logiq Group as a result of the carryback.

 

(c)
Except as otherwise provided by applicable Law, if any loss, credit or other Tax Attribute of the DataLogiq Business and the AppLogiq
Business both would be eligible to be carried back or carried forward to the same Pre-Closing Period or Straddle Period (had such carryback
been the only carryback to such taxable period) (such amount for each of the DataLogiq Business and the AppLogiq Business separately referred
to as the “Carryback Amount” and the sum of both amounts returned to as the “Aggregate Carryback Amount”),
any Refund resulting therefrom shall be allocated between Logiq and Lova proportionately based on the ratio of the DataLogiq Business
Carryback Amount to the Aggregate Carryback Amount and the AppLogiq Business Carryback Amount to the Aggregate Carryback Amount, respectively.
Appropriate adjustments to the allocation of any Refund under the preceding sentence shall be made if the carryback results in any additional
Tax Attributes being allocated to the Logiq Group or the AppLogiq Group (for example, under the regulations applicable to U.S. federal
consolidated income tax returns) to the extent necessary to cause the Logiq Group, on the one hand, and the AppLogiq Group, on the other
hand, to proportionately benefit from such carryback.

 

(d)
To the extent the amount of any Refund under this Section 4.02 is later reduced by a Taxing Authority or a Tax Proceeding, such
reduction shall be allocated to the Party to which such Refund was allocated pursuant to this Section 4.02.

 

Section 4.03
Amended Tax Returns.

 

(a) Mixed Business Tax
Returns. Logiq shall, in its sole discretion, be permitted to amend, or to cause Lova or any AppLogiq Entity to amend (and Lova shall,
if Logiq so chooses, amend or cause the applicable AppLogiq Entity to amend), any Mixed Business Tax Return; provided, however,
that unless otherwise required by a Final Determination, Logiq shall not be permitted to so amend any such Mixed Business Tax Return
to the extent that any such amendment or filing (i) would reasonably be expected to materially adversely impact Lova (including through
an increase in Taxes or a loss or reduction of a Tax Attribute regardless of whether or when such Tax Attribute otherwise would have
been used), (ii) would be inconsistent with historical practice, or (iii) would be inconsistent with the Tax Representation Letter, in
each case without the prior written consent of Lova, which consent shall not be unreasonably withheld or delayed. If requested in writing
by Lova at least 60 days prior to the expiration of the applicable statute of limitations, Logiq shall amend any Mixed Business Tax Return
to reflect changes proposed by Lova; provided, however, that Lova shall reimburse Logiq for all reasonable out-of-pocket
costs and expenses incurred by Logiq in amending such Mixed Business Tax Return; provided, further, that unless otherwise
required by a Final Determination, Logiq shall not be required to so amend any such Mixed Business Tax Return to the extent that any
such amendment (A) would reasonably be expected to materially adversely impact Logiq (including through an increase in Taxes or a loss
or reduction of a Tax Attribute regardless of whether or when such Tax Attribute otherwise would have been used), (B) would be inconsistent
with historical practice, or (C) would be inconsistent with the Tax Representation Letter.

 

    11 

     

    

 

(b)
Single Business Tax Returns.

 

(i)
Logiq. Logiq shall, in its sole discretion, be permitted to amend (or cause or permit to be amended) any Single Business
Tax Return relating to the DataLogiq Business.

 

(ii) Lova.
Lova shall, in its sole discretion, be permitted to amend (or cause or permit to be amended) any Single Business Tax Return relating
to the AppLogiq Business.

 

Section 4.04
Tax Attributes.

 

(a)
Tax Attributes arising in a Pre-Closing Period will be allocated to (and the benefits and burdens of such Tax Attribute will inure
to) the Logiq Group and the AppLogiq Group in accordance with historical practice (including historical methodologies for making corporate
allocations), the Code, Treasury Regulations, and any applicable state, local and foreign Law. Logiq and Lova shall jointly determine
the allocation of such Tax Attributes arising in Pre-Closing Periods as soon as reasonably practicable following the Distribution Date,
and shall compute all Taxes for a Post-Closing Period and Straddle Period consistently with that determination unless otherwise required
by a Final Determination.

 

(b)
Except as otherwise provided herein, to the extent that the amount of any Tax Attribute is later reduced or increased by a Taxing
Authority or as a result of a Tax Proceeding, such reduction or increase shall be allocated to the Party to which such Tax Attribute was
allocated pursuant to Section 4.04(a).

 

(c)
Notwithstanding anything to the contrary in this Agreement, Logiq shall at all times be entitled to any Tax deduction or credit,
as the case may be, relating to the exercise of Logiq Common Stock compensatory stock options, (ii) restricted stock that has vested (in
whole or in part) on or prior to the Distribution Date, or (iii) restricted stock with respect to Logiq Common Stock. Lova shall be entitled
to any Tax deduction or credit, as the case may be, relating to (A) the exercise of Lova Common Stock compensatory stock options or (B)
restricted stock with respect to Lova Common Stock. To the extent any Tax deduction that is described in either of the first two sentences
of this Section 4.04(c) and claimed by the Party to whom the deduction is allocated under this section 4.04(c) is disallowed to such Party
and a Taxing Authority makes a determination that the other Party is entitled to such deduction, the Party denied such deduction shall
notify the other Party of the receipt of such determination, promptly after receipt thereof, and the Party for which the determination
allows the Tax deduction shall pay to the other Party the amount of the Tax Benefit arising therefrom.

 

Article V.
Tax Proceedings

 

Section 5.01
Notification of Tax Proceedings. Within 10 days after a Controlling Party (or its Subsidiary) becomes aware of the commencement
of a Tax Proceeding that may give rise to Taxes for which an Interested Party is responsible pursuant to Article 3, such Controlling
Party shall provide notice to the Interested Party of such Tax Proceeding, and thereafter shall promptly forward or make available
to the Interested Party copies of notices and communications relating to such Tax Proceeding. The failure of the Controlling Party
to provide notice to the Interested Party of the commencement of any such Tax Proceeding within such 10-day period or promptly
forward any further notices or communications shall not relieve the Interested Party of any obligation which it may have to the
Controlling Party under this Agreement except to the extent that the Interested Party is actually prejudiced by such failure.

 

    12 

     

    

 

Section 5.02
Tax Proceeding Procedures. The Controlling Party, in its sole discretion, and at its own expense, shall be entitled to control,
administer, contest, litigate, compromise and settle any Adjustment proposed, asserted or assessed pursuant to any Tax Proceeding and
any such actions taken by the Controlling Party shall be made diligently and in good faith; provided that the Controlling Party shall
(a) keep the Interested Party informed in a timely manner of all actions proposed to be taken by the Controlling Party and shall permit
the Interested Party to comment in advance on the Controlling Party’s oral or written submissions with respect to such Tax Proceeding,
(b) prepare all correspondence or filings to be submitted to any Taxing Authority or judicial authority in a manner consistent with the
Tax Return, which is the subject of such Adjustment, as filed and timely provide the Interested Party with copies of any such correspondence
or filings for the Interested Party’s prior review and comment and (c) provide the Interested Party with written notice reasonably
in advance of, and the Interested Party shall have the right to attend and participate in, any formally scheduled meetings with any Taxing
Authority or hearings or proceedings before any judicial authority with respect to such Adjustment. Furthermore, the Controlling Party
may not settle or otherwise resolve a Tax Proceeding with respect to an Adjustment that would reasonably be expected to impact the Tax
liability of an Interested Party without the consent of such Interested Party, such consent not to be unreasonably withheld; provided
that the Controlling Party shall be permitted to settle or otherwise resolve a Tax Proceeding if and when the only unsettled issue of
such Tax Proceeding relates to an Adjustment for which an Interested Party has consent rights pursuant to the previous clause, but has
not consented to settlement.

 

Section 5.03
Tax Proceeding Cooperation. Each Party shall act in good faith and use its reasonable best efforts to cooperate fully with
the other Party (and its Subsidiaries) in connection with such Tax Proceeding and shall provide or cause its Subsidiaries to provide such
information to each other as may be necessary or useful with respect to such Tax Proceeding in a timely manner, identify and provide access
to potential witnesses, and other persons with knowledge and other information within its control and reasonably necessary to the resolution
of the Tax Proceeding.

 

Article VI.    
Cooperation

 

Section 6.01
General Cooperation.

 

(a) The Parties shall each
cooperate fully (and each shall cause its respective Subsidiaries to cooperate fully) with all reasonable requests in writing (“Information
Request”) from another Party hereto, or from an agent, representative or advisor to such Party, in connection with the preparation
and filing of Tax Returns (including the preparation of Tax Packages), claims for Refunds, Tax Proceedings, and calculations of amounts
required to be paid pursuant to this Agreement, in each case, related or attributable to or arising in connection with Taxes of any of
the Parties or their respective Subsidiaries covered by this Agreement and the establishment of any reserve required in connection with
any financial reporting (a “Tax Matter”). Such cooperation shall include the provision of any information reasonably
necessary or helpful in connection with a Tax Matter (“Information”) and shall include, without limitation, at each
Party’s own cost:

 

    13 

     

    

 

(i)
the provision of any Tax Returns of the Parties and their respective Subsidiaries, books, records (including information regarding
ownership and Tax basis of property), documentation and other information relating to such Tax Returns, including accompanying schedules,
related work papers, and documents relating to rulings or other determinations by Taxing Authorities;

 

(ii)   
the execution of any document (including any power of attorney) in connection with any Tax Proceedings of any of the Parties or
their respective Subsidiaries, or the filing of a Tax Return or a Refund claim of the Parties or any of their respective Subsidiaries;

 

(iii)    
the use of the Party’s reasonable best efforts to obtain any documentation in connection with a Tax Matter; and (iv) the
use of the Party’s reasonable best efforts to obtain any Tax Returns (including accompanying schedules, related work papers, and
documents), documents, books, records or other information in connection with the filing of any Tax Returns of any of the Parties or their
Subsidiaries.

 

(b)
Each Party shall make its employees, advisors, and facilities available, without charge, on a reasonable and mutually convenient
basis in connection with the foregoing matters.

 

Section 6.02
Retention of Records. Logiq and Lova shall retain or cause to be retained all Tax Returns, schedules and workpapers, and all
material records or other documents relating thereto in their possession, until 60 days after the expiration of the applicable statute
of limitations (including any waivers or extensions thereof) of the taxable periods to which such Tax Returns and other documents relate
or until the expiration of any additional period that any Party reasonably requests, in writing, with respect to specific material records
or documents. A Party intending to destroy any material records or documents shall provide the other Party with reasonable advance notice
and the opportunity to copy or take possession of such records and documents. The Parties hereto will provide notice to each other in
writing of any waivers or extensions of the applicable statute of limitations that may affect the period for which the foregoing records
or other documents must be retained.

 

Article VII.
Miscellaneous

 

Section 7.01
Dispute Resolution.

 

(a)
Except as otherwise provided herein, in the event of any dispute between the Parties as to any matter covered by this Agreement,
the dispute shall be governed exclusively by the procedures set forth in Section 7.01(b).

 

(b) With respect to any
dispute governed by this Section 7.01(b), the Parties shall appoint an appropriately credentialed independent public accounting firm
(the “Accounting Firm”) to resolve such dispute. In this regard, the Accounting Firm shall make determinations
with respect to the disputed items based solely on representations made by Logiq and Lova and their respective representatives, and
not by independent review, and shall function only as an expert and not as an arbitrator and shall be required to make a
determination in favor of one Party only. The Parties shall require the Accounting Firm to resolve all disputes no later than 45
days after the submission of such dispute to the Accounting Firm, but in no event later than the Due Date for the payment of Taxes
or the filing of the applicable Tax Return, if applicable, and agree that all decisions by the Accounting Firm with respect thereto
shall be final and conclusive and binding on the Parties. The Accounting Firm shall resolve all disputes in a manner consistent with
this Agreement and, to the extent not inconsistent with this Agreement, in a manner consistent with the historical practices of
Logiq and its Subsidiaries, except as otherwise required by applicable Law. The Parties shall require the Accounting Firm to render
all determinations in writing and to set forth, in reasonable detail, the basis for such determination. The fees and expenses of the
Accounting Firm shall be paid by the non-prevailing Party.

 

    14 

     

    

 

Section 7.02
Tax Sharing Agreements. Any Tax sharing, indemnification and similar agreements, written or unwritten, as between Logiq, on
the one hand, and Lova or an AppLogiq Entity, on the other (other than this Agreement), shall be or shall have been terminated no later
than the effective time of the Distribution and, after the effective time of the Distribution, none of Logiq, Lova or an AppLogiq Entity
shall have any further rights or obligations under any such Tax sharing, indemnification or similar agreement.

 

Section 7.03
Interest on Late Payments. With respect to any payment between the Parties pursuant to this Agreement not made by the due date
set forth in this Agreement for such payment, the outstanding amount will accrue interest at a rate equal to the rate of interest from
time to time announced publicly by The Wall Street Journal as its prime rate, calculated on the basis of a year of 365 days and the number
of days elapsed.

 

Section 7.04
Survival of Covenants. Except as otherwise contemplated by this Agreement, all covenants and agreements of the Parties contained
in this Agreement shall survive the Distribution Date and remain in full force and effect in accordance with their applicable terms, provided,
however, that the representations and warranties and all indemnification for Taxes shall survive until 90 days following the expiration
of the applicable statute of limitations (taking into account all extensions thereof), if any, of the Tax that gave rise to the indemnification,
provided, further, that, in the event that notice for indemnification has been given within the applicable survival period,
such indemnification shall survive until such time as such claim is finally resolved.

 

Section 7.05
Termination. Notwithstanding any provision to the contrary, this Agreement may be terminated by the board of directors of Logiq,
in its sole and absolute discretion, at any time prior to the Distribution. In the event of any termination of this Agreement prior to
the Distribution, neither Party (nor any member of its Group or any of its respective directors or officers) will have any liability or
further obligation to the other Party (or member of its Group) with respect to this Agreement. After the Distribution Date, this Agreement
may not be terminated except by an agreement in writing signed by each of the Parties.

 

Section 7.06
Severability. Whenever possible, each provision or portion of any provision of this Agreement will be interpreted in such manner
as to be effective and valid under applicable Law, but if any provision or portion of any provision of this Agreement is held to be
invalid, illegal or unenforceable in any respect under any applicable Law or rule in any jurisdiction, such invalidity, illegality
or unenforceability will not affect any other provision or portion of any provision in such jurisdiction, and this Agreement will be
reformed, construed and enforced in such jurisdiction as if such invalid, illegal or unenforceable provision or portion of any
provision had never been contained in this Agreement.

 

    15 

     

    

 

Section 7.07
Entire Agreement. Except as otherwise expressly provided in this Agreement, this Agreement and any annexes, exhibits, schedules
and appendices hereto constitute the entire agreement, and supersede all prior written agreements, arrangements, communications and understandings
and all prior and contemporaneous oral agreements, arrangements, communications and understandings between the Parties with respect to
the subject matter of this Agreement. This Agreement will not be deemed to contain or imply any restriction, covenant, representation,
warranty, agreement or undertaking of any Party with respect to the transactions contemplated hereby other than those expressly set forth
in this Agreement or in any document required to be delivered hereunder. Notwithstanding any oral agreement or course of action of the
Parties or their representatives to the contrary, no Party to this Agreement will be under any legal obligation to enter into or complete
the transactions contemplated hereby unless and until this Agreement and the Distribution Agreement and Separation Agreement, as applicable,
will have been executed and delivered by each of the Parties. Except as specifically set forth in the Distribution Agreement and/or Separation
Agreement, and except as provided in Section 7.15, all matters related to Taxes or Tax Returns of the Parties and their respective Subsidiaries
shall be governed exclusively by this Agreement.

 

Except as provided in Section
7.15, in the event of a conflict between this Agreement and the Distribution Agreement with respect to such matters, this Agreement shall
govern and control.

 

Section 7.08
Assignment. Except as expressly provided in this Agreement, neither this Agreement nor any of the rights, interests or obligations
hereunder may be assigned or delegated, in whole or in part, by operation of law or otherwise, by any Party without the prior written
consent of the other Party, and any such assignment or delegation without such prior written consent will be null and void. If any Party
to this Agreement (or any of its successors or permitted assigns) (a) will consolidate with or merge into any other Person and will not
be the continuing or surviving corporation or entity of such consolidation or merger or (b) will transfer all or substantially all of
its properties and/or assets to any Person, then, and in each such case, the Party (or its successors or permitted assigns, as applicable)
will ensure that such Person assumes all of the obligations of such Party (or its successors or permitted assigns, as applicable) under
this Agreement, in which case the consent described in the previous sentence will not be required.

 

Section 7.09
No Third-Party Beneficiaries. Except as provided in Article 3 with respect to the AppLogiq Group and the Logiq Group, nothing
in this Agreement, express or implied, is intended to or will confer upon any Person other than the Parties and their respective Subsidiaries
and their respective successors and permitted assigns and nothing in this Agreement, express or implied, is intended to or shall confer
upon any other Person any legal or equitable right, benefit or remedy of any nature under or by reason of this Agreement.

 

Section 7.10 Specific
Performance. Subject to the provisions of Section 7.01, in the event of any actual or threatened default in, or breach of, any
of the terms, conditions and provisions of this Agreement, the Party who is or is to be thereby aggrieved shall have the right to
specific performance and injunctive or other equitable relief (on an interim or permanent basis) of its rights under this Agreement,
in addition to any and all other rights and remedies at law or in equity, and all such rights and remedies shall be cumulative. The
Parties agree that the remedies at law for any breach or threatened breach, including monetary damages, may be inadequate
compensation for any loss and that any defense in any action for specific performance that a remedy at law would be adequate is
waived. Any requirements for the securing or posting of any bond with such remedy are waived by the Parties.

 

    16 

     

    

 

Section 7.11
Amendment and Modification. This Agreement may not be amended, modified or supplemented in any manner, whether by course of
conduct or otherwise, except by an instrument in writing expressly designated as an amendment hereto, signed on behalf of each Party hereto.

 

Section 7.12
Waiver. No failure or delay of either Party (or the applicable member of its Group) in exercising any right or remedy under
this Agreement will operate as a waiver thereof, nor will any single or partial exercise of any such right or power, or any abandonment
or discontinuance of steps to enforce such right or power, or any course of conduct, preclude any other or further exercise thereof or
the exercise of any other right or power. The rights and remedies of the Parties (and the other members of their respective Groups) under
this Agreement are cumulative and are not exclusive of any rights or remedies that they would otherwise have hereunder. Any agreement
on the part of any Party to any such waiver will be valid only if set forth in a written instrument executed and delivered by a duly authorized
officer on behalf of such Party.

 

Section 7.13
Rules of Construction. Interpretation of this Agreement shall be governed by the following rules of construction: (a) words
in the singular shall be held to include the plural and vice versa and words of one gender shall be held to include the other gender as
the context requires; (b) references to the terms Article, Section, paragraph, clause, Exhibit and Schedule are references to the Articles,
Sections, paragraphs, clauses, exhibits and schedules of this Agreement unless otherwise specified; (c) the terms “hereof,”
“herein,” “hereby,” “hereto,” and derivative or similar words refer to this entire Agreement, including
any Schedules or Exhibits hereto; (d) references to “$” shall mean U.S. dollars; (e) the word “including” and
words of similar import when used in this Agreement shall mean “including without limitation,” unless otherwise specified;
(f) the word “or” shall not be exclusive; (g) references to “written” or “in writing” include
in electronic form; (h) provisions shall apply, when appropriate, to successive events and transactions; (i) the headings contained in
this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement; (j) Logiq
and Lova have each participated in the negotiation and drafting of this Agreement and if an ambiguity or question of interpretation should
arise, this Agreement shall be construed as if drafted jointly by the Parties and no presumption or burden of proof shall arise favoring
or burdening either Party by virtue of the authorship of any of the provisions in this Agreement or any interim drafts of this Agreement;
and (k) a reference to any Person includes such Person’s successors and permitted assigns.

 

Section 7.14
Counterparts. This Agreement may be executed in one or more counterparts, and by the different Parties in separate counterparts,
each of which when executed shall be deemed to be an original but all of which taken together shall constitute one and the same
agreement. Delivery of an executed counterpart of a signature page to this Agreement by facsimile or portable document format (PDF)
shall be as effective as delivery of a manually executed counterpart of any such Agreement.

 

    17 

     

    

 

Section 7.15
Coordination with the Separation Agreement and Distribution Agreement. To the extent any conflict arises between this Agreement
and the Separation Agreement or Distribution Agreement, this Agreement shall control with regard to the content hereof.

 

Section 7.16
Effective Date. This Agreement shall become effective only upon the occurrence of the Distribution and Separation.

 

Section 7.17
Governing Law. This Agreement and all disputes or controversies arising out of or relating to this Agreement or the transactions
contemplated hereby will be governed by, and construed in accordance with, the Laws of the State of Delaware, without regard to the conflicts
of law rules thereof.

 

Section 7.18
Force Majeure. Neither Party hereto (nor any Person acting on its behalf) shall have any liability or responsibility for failure
to fulfill any obligation (other than a payment obligation) under this Agreement so long as and to the extent to which the fulfillment
of such obligation is prevented, frustrated, hindered or delayed as a consequence of circumstances of Force Majeure. A Party claiming
the benefit of this provision shall, as soon as reasonably practicable after the occurrence of any such event, (a) notify the other Party
of the nature and extent of any such Force Majeure condition and (b) undertake with commercially reasonable efforts to remove any such
causes and resume performance under this Agreement as soon as feasible.

 

Section 7.19
Notices(a). All notices, requests, claims, demands or other communications under this Agreement shall be in writing and shall
be given or made (and shall be deemed to have been duly given or made upon receipt) by delivery in person, by electronic mail (for which
a confirmation email is obtained), or sent by overnight courier (providing proof of delivery) to the respective Parties at the following
addresses):

 

If to Logiq:

 

Logiq, Inc.

Attn: Brent Suen

85 Broad Street, 16-079

New York, NY 10004

Email: brent@logiq.com

 

If to Lova:

 

Lovarra

Attn: Matthew Brent

85 Broad Street, 16-079

New York, NY 10004

Email: matt@logiq.com

 

Section 7.20
No Circumvention. Each Party agrees not to directly or indirectly take any actions, act in concert with any Person who takes
any action, or cause or allow any of its Subsidiaries to take any actions (including the failure to take any reasonable action) such that
the resulting effect is to materially undermine the effectiveness of any of the provisions of this Agreement (including adversely affecting
the rights or ability of any Party to successfully pursue indemnification or payment pursuant to the provisions of this Agreement).

 

Section 7.21
No Duplication; No Double Recovery. Nothing in this Agreement is intended to confer or impose upon any Party a duplicative
right, entitlement, obligation, or recovery with respect to any matter arising out of the same facts and circumstances.

 

[This space intentionally blank.]

 

    18 

     

    

 

IN WITNESS WHEREOF, the Parties
have caused this Agreement to be duly executed as of the day and year first above written.

 

	 	LOGIQ:
	 	 
	 	Logiq, Inc., a Delaware corporation
	 	 	 
	 	By:	/s/ Brent Suen
	 	Name:	Brent Suen
	 	Title:	President

 

	 	LOVA:
	 	 
	 	Lovarra, a Nevada corporation
	 	 	 
	 	By:	/s/ Matthew Brent
	 	Name:	Matthew Brent
	 	Title:	President

 

Signature Page to Tax Sharing AgreementEX-10.1

 Exhibit 10.1 

ASSIGNMENT AND ASSUMPTION AGREEMENT 

This ASSIGNMENT AND ASSUMPTION AGREEMENT (the “Agreement”) is made as of December 16, 2021, by and between FirstCash,
Inc., a Delaware corporation (“Assignor”), and FirstCash Holdings, Inc., a Delaware corporation and newly-formed parent company of Assignor (“Assignee”). 

RECITALS 
 Pursuant to a
Business Combination Agreement dated as of the date hereof (the “Agreement”), among Assignor, Assignee, Atlantis Merger Sub, Inc., a direct wholly-owned subsidiary of Assignee (“Merger Sub”), American First Finance
Inc. and the seller parties (as defined in the Agreement), Assignor has created a new holding company structure by merging Merger Sub with and into Assignor with Assignor being the surviving corporation and a direct wholly-owned subsidiary of
Assignee, and converting the capital stock of Assignor into the capital stock of Assignee (the “Merger”). In connection with the Merger, Assignor has agreed to assign to Assignee, and Assignee has agreed to assume from Assignor, all
of Assignor’s equity incentive plans and related agreements. 
 AGREEMENT 

NOW, THEREFORE, in consideration of the covenants and agreements set forth herein, the receipt and sufficiency of which is acknowledged by the
parties hereto, the parties intending to be legally bound, agree as follows: 
  

	 	1.	 Assignment. Effective immediately following the consummation of the Merger (the “Effective
Time”), Assignor hereby assigns to Assignee all of its rights and obligations under all of its equity incentive plans and related agreements, including but not limited to those listed on Exhibit A hereto, together with any and all
amendments thereto (collectively, the “Assumed Plans and Agreements”). 

  

	 	2.	 Assumption. Effective immediately following the Effective Time, Assignee hereby, assumes all of the
rights and obligations of Assignor under the Assumed Plans and Agreements, and agrees to abide by and perform all terms, covenants and conditions of Assignor under such Assumed Plans and Agreements. In consideration of the assumption by Assignee of
all of the rights and obligations of Assignor under the Assumed Plans and Agreements, Assignor agrees to pay (i) all expenses incurred by Assignee in connection with the assumption of the Assumed Plans and Agreements pursuant to this Agreement
and (ii) all expenses incurred by Assignee in connection with the filing by Assignee of post-effective amendments to the registration statements on Form S-8 of Assignor to expressly adopt such
registration statements as its own, including, without limitation, registration fees imposed by the Securities and Exchange Commission. As of the Effective Time, the Assumed Plans and Agreements shall each be automatically amended without any
further action by either party as necessary to provide that references to the Assignor in such agreements shall be read to refer to Assignee from and after the effective time of the merger. 

	 	3.	 Further Assurances. Subject to the terms of this Agreement, the parties hereto shall take all reasonable
and lawful action as may be necessary or appropriate to cause the intent of this Agreement to be carried out, including, without limitation, entering into amendments to the Assumed Plans and Agreements and notifying other parties thereto of such
assignment and assumption. 

  

	 	4.	 Successors and Assigns. This Agreement shall be binding upon Assignor and Assignee, and their respective
successors and assigns. The terms and conditions of this Agreement shall survive the consummation of the transfers provided for herein. 

  

	 	5.	 Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the
State of Delaware, without giving effect to conflicts of law principles. 

  

	 	6.	 Entire Agreement. This Agreement, including Exhibit A attached hereto, constitute the entire
agreement and supersede all other agreements and undertakings, both written and oral, among the parties, or any of them, with respect to the subject matter hereof. This Agreement may not be modified or amended except by a writing executed by the
parties hereto. 

  

	 	7.	 Severability. The provisions of this Agreement are severable, and in the event any provision hereof is
determined to be invalid or unenforceable, such invalidity or unenforceability shall not in any way affect the validity or enforceability of the remaining provisions hereof. 

 

	 	8.	 Third Party Beneficiaries. The parties to the various equity incentive awards and other agreements
included in the Assumed Plans and Agreements are intended to be third party beneficiaries to this Agreement. 

  

	 	9.	 Counterparts. This Agreement may be executed in two or more counterparts, each of which shall be deemed
an original. 

 [Remainder of page intentionally left blank.] 

  
 2 

 This Assignment and Assumption Agreement is signed as of the date first written above. 

 

			
	Assignor
	
	FIRSTCASH, INC.
		
	By:	 	 /s/ R. Douglas Orr

		 	R. Douglas Orr
		 	Executive Vice President and
		 	Chief Financial Officer
	
	Assignee
	
	FIRSTCASH HOLDINGS, INC.
		
	By:	 	 /s/ R. Douglas Orr

		 	R. Douglas Orr
		 	Executive Vice President and
		 	Chief Financial Officer

  
 3 

 Exhibit A 

Assumed Plans and Agreements 
 First Cash
Financial Services, Inc. 2011 Long-Term Incentive Plan (“2011 Incentive Plan”) 
 FirstCash, Inc. 2019 Long-Term Incentive Plan (“2019
Incentive Plan”) 
 All agreements relating to stock options, stock appreciation rights, restricted stock, restricted stock unit, deferred stock unit,
performance awards and any other awards granted pursuant to the 2011 Incentive Plan and the 2019 Incentive Plan 

  
 4

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