Document:

Deed of Pledge of Shares

 Exhibit 4.30 

Deed of Pledge of Shares among InterXion Holding N.V., InterXion Operational B.V. and Barclays Bank PLC dated July 2, 2013. 

DEED OF PLEDGE OF SHARES 
  

	IN:	INTERXION OPERATIONAL B.V. 

  

	BY:	INTERXION HOLDING N.V. 

  

	TO:	BARCLAYS BANK PLC 

 Today, the third day of July two thousand and thirteen, appear before me, Arnout
Christiaan Stroeve, civil-law notary, practising in Amsterdam, The Netherlands: 
  

	1	Martine Janneke van Zijl, born in Nieuwegein on the fourth day of August nineteen hundred and eighty-six, with office address at Jachthavenweg 121, 1081 KM Amsterdam, The Netherlands, acting as proxy of, and pursuant to
a power of attorney, authorised in writing by: 

  

	 	a.	INTERXION HOLDING N.V., a public company with limited liability (naamloze vennootschap) incorporated under the laws of The Netherlands, having its corporate seat in Amsterdam, The Netherlands and its
registered office at Tupolevlaan 24, 1119 NX Schiphol-Rijk, The Netherlands, registered with the Commercial Register under file number: 33301892 (the “Pledgor”); 

 

	 	b.	INTERXION OPERATIONAL B.V., a private company with limited liability (besloten vennootschap met beperkte aansprakelijkheid) incorporated under the laws of The Netherlands, having its corporate seat in
Amsterdam, The Netherlands and its registered office at Tupolevlaan 24, 1119 NX Schiphol-Rijk, The Netherlands, registered with the Commercial Register under file number: 34389232 (the “Company”); and 

 

	2	Elmar Dijkstra, born in Rotterdam on the sixth day of May nineteen hundred and eighty, with office address at Jachthavenweg 121, 1081 KM Amsterdam, The Netherlands, acting as proxy of, and pursuant to a power of
attorney, authorised in writing by BARCLAYS BANK PLC, a public limited company registered in England and Wales with company number 1026167 and having its office at 1 Churchill Place, London, E14 5HP, United Kingdom, acting (i) in its
capacity of Security Trustee under the Intercreditor Agreement and (ii) in its capacity of creditor of the Parallel Obligations, as defined below (the “Pledgee”). 

HEREBY AGREE AS FOLLOWS: 
  

	1	DEFINITIONS AND INTERPRETATION 

  

	1.1	Interpretation 

 Capitalised terms not otherwise defined herein shall have the meaning given to them in the
Intercreditor Agreement. 
  

	1.2	Definitions 

 In addition, in this Deed, unless the context otherwise requires: 

“Debt Documents” has the meaning given thereto in the Intercreditor Agreement; 

“Debtor” has the meaning given thereto in the Intercreditor Agreement; 

“Dividends” means all dividends, other distributions and payments that become payable and/or accrue on or in respect of any of
the Shares, whether payable in cash, by means of stock dividend or in kind and whether on the account of the distribution of profits, reserves, the repurchase of Shares, the redemption of Shares or otherwise; 

“Encumbrance” means any mortgage, pledge, lien (retentierecht), right of usufruct, seizure, attachment or other
encumbrance of any kind whatsoever, whether actual or contingent, conditional or otherwise; 
 “Enforcement Event” means any
Event of Default which also constitutes a default (verzuim) in the payment of any amount due under the Secured Obligations; 

“Event of Default” has the meaning given thereto in the Intercreditor Agreement; 

“Future Shares” means any shares in the capital of the Company that are acquired by the Pledgor following execution of this
Deed; 
 “Intercreditor Agreement” means the intercreditor agreement dated the third day of July two thousand and thirteen
(as amended, supplemented, restated or replaced from time to time) between, inter alia, Barclays Bank PLC as Revolving Agent, The Bank of New York Mellon as Original Senior Secured Trustee, the Revolving Lenders, InterXion Holding N.V. as the
Company, certain companies as Original Debtors, Barclays Bank PLC as Security Trustee and others; 
 “Liabilities” has the
meaning given thereto in the Intercreditor Agreement; 
 “Parallel Obligations” means the Parallel Debt as described in
Clause 17.2 of the Intercreditor Agreement, to the extent they constitute obligations for the payment of money (vorderingen tot voldoening van een geldsom); 

“Pledge” means the security created or purported to be created by this Deed and/or any supplemental deed executed pursuant to
Clause 2.2.3; 
 “Present Shares” means all of the issued shares in the capital of the Company held by the Pledgor on the
date of this Deed, consisting of one hundred and eighty (180) shares, each share with a par value of one hundred euro (EUR 100), numbered 1 up to and including 180; 

“Principal Obligations” means all the Liabilities and all other present and future obligations (other than the Parallel
Obligations) at any time due, owing or incurred by each Debtor and by each other grantor of Transaction Security to any Secured Party under the Debt Documents for the payment of money (vorderingen tot voldoening van een geldsom), both actual
and contingent and whether incurred solely or jointly and as principal or surety or in any other capacity; 
 “Rights” means
the Dividends, all present and future rights and claims of the Pledgor to acquire any shares in the capital of the Company and all other present and future rights and claims of the Pledgor arising out of or in connection with the Shares, other than
the Voting Rights and the rights of holders of depository receipts referred to in Clause 3.2; 
 “Secured Obligations” means
(i) the Parallel Obligations and (ii) the Principal Obligations that are secured by this Pledge pursuant to Clause 2.4; 

  
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 “Secured Parties” has the meaning given thereto in the Intercreditor Agreement;

 “Security Assets” means the Shares and the Rights collectively; 

“Shares” means the Present Shares and the Future Shares collectively; 

“Transaction Security” has the meaning given thereto in the Intercreditor Agreement; and 

“Voting Rights” means the voting rights attaching to the Shares. 

 

	1.3	References 

 In this Deed: 

 

	 	1.3.1	references to any Debt Document shall be construed as references to such document as presently in force and as amended, modified, supplemented, novated, restated or replaced from time to time, including (i) any
increase or reduction in any amount made available thereunder, (ii) any alteration of or addition to the purpose for which any amount made available thereunder may be used, (iii) any credit facility provided in substitution of or in
addition to the facilities originally made available thereunder, (iv) any rescheduling of the indebtedness incurred thereunder, (v) any substitution, retirement or accession of any party to the Debt Documents or (vi) a combination of
the above; 

  

	 	1.3.2	clause headings are inserted for convenience of reference only and are to be ignored in construing this Deed and, unless otherwise specified, all references to Clauses are to clauses of this Deed; 

 

	 	1.3.3	unless the context otherwise requires, words denoting the singular shall include the plural and vice versa; 

  

	 	1.3.4	references to any party include that party’s successors and permitted transferees and assignees; 

  

	 	1.3.5	references to statutory provisions shall be construed as references to those provisions as replaced, amended or re-enacted from time to time; 

 

	 	1.3.6	references to Security Assets include, where the context so requires, references to all or any of the constituent parts thereof; 

  

	 	1.3.7	an Event of Default or an Enforcement Event is “continuing” if it has not been remedied or waived; and 

  

	 	1.3.8	references to such terms as ‘this Deed’, ‘hereunder’, ‘herein’ and ‘hereby’ shall, where the context so requires, be construed as including references to any supplemental deed
executed pursuant to Clause 2.2.3. 

  

	1.4	Debt Document 

 This Deed constitutes a Debt Document. 

 

	1.5	No unlawful financial assistance 

 No obligations shall be included in the definition of
“Secured Obligations” to the extent that, if included, the Pledge or any part thereof would constitute a violation of the prohibition on financial assistance as contained in Section 2:98c of the Dutch Civil Code (the
“Prohibition”) and this Deed is only legally binding on the Pledgor to the extent it will not be in violation of the Prohibition and all provisions of this Deed will be construed accordingly. 

 

	2	PLEDGE 

  

	2.1	Agreement to pledge 

  
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 The Pledgor hereby agrees and undertakes with the Pledgee to grant a right of pledge over the
Security Assets as security for the Secured Obligations. 
  

	2.2	Pledge 

 As security for the performance of the Secured Obligations, the Pledgor hereby:

  

	 	2.2.1	pledges to the Pledgee the Present Shares and the Rights pertaining thereto; 

  

	 	2.2.2	pledges to the Pledgee in advance (bij voorbaat) the Future Shares and the Rights pertaining thereto; and 

  

	 	2.2.3	irrevocably undertakes, to the extent the pledge in advance pursuant to Clause 2.2.2 is not effective, to pledge to the Pledgee any Future Shares and the Rights pertaining thereto immediately upon the acquisition of
such Future Shares by the Pledgor by execution of a supplemental deed in the same form as this Deed. 

  

	2.3	Acceptance by the Pledgee 

 The Pledgee hereby accepts the Pledge created by this Deed,
where appropriate in advance (bij voorbaat). 
  

	2.4	Principal Obligations as Secured Obligations 

 If at the time of execution of this Deed
or at any time thereafter it is not possible to validly secure all or any Parallel Obligations by means of this Pledge, the corresponding Principal Obligations shall be Secured Obligations. 

 

	3	VOTING RIGHTS AND RIGHTS 

  

	3.1	Voting Rights 

 The Pledgor and the Pledgee hereby stipulate in accordance with
Section 2:198(3) of the Dutch Civil Code that the Voting Rights shall vest in (toekomen aan) the Pledgee subject to the fulfillment of the conditions precedent (opschortende voorwaarden) that (i) an Event of Default has
occurred and (ii) the Pledgee has given written notice to the Pledgor and the Company that an Event of Default has occurred and the Voting Rights vest in the Pledgee. 
  

	3.2	Meeting rights 

 As long as the Voting Rights shall not vest in the Pledgee, the
Pledgee shall not have the rights of holders of depository receipts for shares which offer meeting rights (certificaten van aandelen waaraan vergaderrecht is verbonden). It is understood that when the Voting Rights shall vest in the Pledgee,
the Pledgor shall have the rights of holders of depository receipts for shares which offer meeting rights by operation of law. To the extent possible under Dutch law, the Pledgor waives these rights in advance and the Pledgee accepts such waiver in
advance. 
  

	3.3	Rights 

 The Pledgee is entitled to collect, receive and exercise the Rights that
are pledged pursuant to this Deed, provided that the Pledgee hereby grants the Pledgor permission (toestemming) in accordance with Section 3:246(4) of the Dutch Civil Code to collect, receive and exercise the Rights. The Pledgee is
entitled to revoke this permission upon the occurrence of an Event of Default which is continuing or upon the occurrence of an Enforcement Event which is continuing. 
  

	4	REPRESENTATIONS AND WARRANTIES 

  

	4.1	The Pledgor hereby represents and warrants to the Pledgee that: 

  

	 	4.1.1	the Shares are duly authorised and validly issued, are fully paid up and constitute the entire issued share capital of the Company; 

  

	 	4.1.2	the Pledgor has acquired the Present Shares by placement at the deed of incorporation of the Company, executed on the eighth day of April two thousand and ten before B.J. Kuck, civil-law notary in Amsterdam, The
Netherlands; 

  
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	 	4.1.3	the Pledgor is the sole legal and beneficial owner of the Security Assets, has full title thereto and is entitled (beschikkingsbevoegd) to pledge the same to the Pledgee; 

 

	 	4.1.4	this Pledge constitutes a first priority right of pledge (pandrecht eerste in rang) of the Security Assets; 

  

	 	4.1.5	the Security Assets are not subject to any Encumbrance, have not been transferred or made subject to an Encumbrance in advance, nor has any such transfer or Encumbrance been agreed upon in advance; 

 

	 	4.1.6	no depository receipts (certificaten van aandelen) have been issued in respect of the Shares; 

  

	 	4.1.7	the Pledgor has not entered into any agreements or arrangements, other than as may be included in the articles of association of the Company, which restrict in any way the exercise by the Pledgee of the Voting Rights or
its other rights under this Pledge; and 

  

	 	4.1.8	the general meeting of the Company has approved this Pledge and the granting of the Voting Rights to the Pledgee by resolution adopted on the fourteenth day of June two thousand and thirteen, 

which representations and warranties, to the extent they relate to Future Shares and the Rights pertaining thereto, shall be deemed to be given
on each date such Future Shares are acquired by the Pledgor. 
  

	5	UNDERTAKINGS 

  

	5.1	The Pledgor hereby undertakes to the Pledgee: 

  

	 	5.1.1	at the Pledgee’s first demand, to execute and deliver all such agreements and documents and to do all such acts and things the Pledgee may reasonably deem necessary to create, perfect, protect and/or enforce the
rights of the Pledgee created or intended to be created hereby; 

  

	 	5.1.2	to promptly notify the Pledgee of any attachment (beslag) of the Security Assets and to promptly notify the person making any such attachment or any receiver in bankruptcy (curator) or any administrator in
(preliminary) suspension of payment (bewindvoerder) of the existence of the Pledge; 

  

	 	5.1.3	other than in the ordinary course of business, not to release, settle or subordinate any Rights without the Pledgee’s prior written consent; 

 

	 	5.1.4	other than as expressly permitted under the Debt Documents, not to sell, agree to sell or otherwise dispose of the Security Assets and not to create or grant or permit to subsist any Encumbrance on the Security Assets
other than this Pledge; 

  

	 	5.1.5	other than as expressly permitted under the Debt Documents, not to cooperate with the issue or granting of any (rights to acquire) shares in the capital of the Company or of depository receipts issued for such shares;
and 

  

	 	5.1.6	 other than as expressly permitted under the Debt Documents, without the prior written approval of the Pledgee, not to exercise the Voting Rights in
favour of a resolution (i) for an amendment of the articles of association of the Company which would affect the rights of the Pledgee under this Deed, (ii) to dissolve or liquidate the Company, (iii) to

  
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apply for the Company’s bankruptcy or (preliminary) suspension of payments, (iv) for a conversion (omzetting), legal merger (juridische fusie) or legal division
(juridische splitsing) of the Company, (v) to issue shares or rights to acquire shares in the capital of the Company or (vi) to distribute any Dividends, unless such distribution is expressly permitted under any of the other Debt
Documents. 

  

	6	ENFORCEMENT OF SECURITY - APPLICATION OF PROCEEDS 

  

	6.1	Default 

 Any failure to satisfy the Secured Obligations when due shall constitute a
default (verzuim) in the performance of the Secured Obligations within the meaning of Section 6:81 of the Dutch Civil Code, without any demand (sommatie) or notice of default (ingebrekestelling) being sent or required. 

 

	6.2	Enforcement 

 On or after the occurrence of an Enforcement Event which is continuing, the
Pledgee shall be entitled to enforce the Pledge and to take recourse against the proceeds thereof. 
  

	6.3	No requirement to claim from other person 

 To the fullest extent possible under
applicable law, the Pledgor waives any right it may have of first requiring the Pledgee to proceed against or claim payment from any Debtor or any other person or to enforce any other rights or security before enforcing the Pledge as set forth in
Section 3:234 of the Dutch Civil Code. 
  

	6.4	No notice required 

 The Pledgee is not obliged to give notice to the Pledgor, any Debtor
or any other person of any intended or actual sale of the Security Assets as provided for in Sections 3:249 and 3:252 of the Dutch Civil Code. 
  

	6.5	No sale in different manner 

 The Pledgor is not entitled to request the court to
determine that the Security Assets be sold in a different manner than as set forth in Section 3:250 of the Dutch Civil Code. 
  

	6.6	Application 

 Any amount received or recovered by the Pledgee under this Deed shall be
applied by the Pledgee in accordance with the terms of the Intercreditor Agreement, subject to the mandatory provisions of Dutch law. 
  

	7	CONTINUING SECURITY 

  

	7.1	Continuing security 

 The Pledge and the other rights of the Pledgee under this Deed
shall, to the maximum extent possible under Dutch law, not be adversely affected by (i) any compromise with or discharge granted to any Debtor or any other person or (ii) any invalidity, illegality, unenforceability or discharge by
operation of law of the liability or obligations of any Debtor or any other person or any security granted in connection with the Secured Obligations. 
  

	7.2	Discharge conditional  

 Where any discharge of the Secured Obligations or any
arrangement is made in whole or in part on the faith of any payment, security or other disposition which is void, avoided or otherwise set aside or must be restored on insolvency, liquidation or otherwise, the Pledge and the liability and
obligations of the Pledgor under this Deed shall continue as if such discharge or arrangement had not occurred. 

  
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	8	POWER OF ATTORNEY 

  

	8.1	Power of attorney 

 The Pledgor, for the benefit of the Pledgee (in het belang van de
gevolmachtigde), hereby grants an irrevocable power of attorney to the Pledgee (the “Power of Attorney”), with full right of substitution, to execute all documents and to do all things on its behalf and/or in the name of the
Pledgor as the Pledgee or any substitute shall reasonably deem necessary to give the Pledgee the full benefit of the Pledge and the other rights purported to be granted to the Pledgee under this Deed (including, without limitation the execution of
supplemental deeds under Clause 2.2.3). The Power of Attorney shall extend to the exercise of ancillary rights (nevenrechten) to the Security Assets and to documents and acts to which the Pledgee itself is the counterparty
(Selbsteintritt). 
  

	8.2	Use of Power of Attorney 

 The Pledgee will not use the Power of Attorney unless and
until (i) the occurrence of an Enforcement Event which is continuing or (ii) the Pledgor has failed, after notice of the Pledgee, to comply with its obligations under Clause 2.2.3 or Clause 5.1.1. 

 

	9	MISCELLANEOUS 

  

	9.1	Rescission 

 To the fullest extent permitted by Dutch law, the Pledgor hereby waives its
rights to rescind or to seek to rescind (ontbinden) this Deed or to avoid or to seek to avoid (vernietigen) the legal acts (rechtshandelingen) performed under or pursuant to this Deed. The Pledgee accepts this waiver. 

 

	9.2	Invalidity 

 Should any provision of this Deed be or become invalid, void or
unenforceable, all remaining provisions and terms hereof shall remain in full force and effect and the parties hereto will negotiate in good faith to replace the invalid, void or unenforceable provision with a valid and enforceable provision that
reflects as nearly as possible the intention of the parties as referred in the provision thus replaced. 
  

	9.3	Liability 

 The Pledgee shall not be liable for any damages resulting from the reduction
of value of the Security Assets, the sale of the Security Assets or the exercise or failure to exercise any of its rights hereunder, save for gross negligence (grove nalatigheid) or wilful misconduct (opzet). 

 

	9.4	No implied waivers 

 A failure to exercise or a delay in exercising any right of the
Pledgee hereunder shall not operate as a waiver or constitute a forfeiture (rechtsverwerking) thereof. 
  

	10	ASSIGNMENT AND TRANSFER 

  

	10.1	No assignment by Pledgor 

 The Pledgor may not assign and/or transfer all or part of its
rights, obligations and/or the legal relationship under this Deed, without the prior written consent of the Pledgee. 
  

	10.2	Assignment by Pledgee 

 The Pledgee may assign and/or transfer to any party to which or
to whom the Pledgee is permitted to do so under the Debt Documents, all or part of its rights, obligations and/or the legal relationship under this Deed by way of an assignment of claims (cessie), transfer of obligations
(schuldoverneming) or transfer of contract (contractoverneming) and the Pledgor hereby irrevocably gives its approval and cooperates in advance with such transfer of obligations or contract in accordance with Sections 6:156 and 6:159
of the Dutch Civil Code. 

  
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	11	NOTICES 

 All notices to the parties hereto to be made in connection with this Deed,
shall be made in accordance with the notice provisions of the Intercreditor Agreement. 
  

	12	TERMINATION AND RELEASE 

  

	12.1	Termination 

 The Pledgee is entitled by way of a written notice to the Pledgor
(i) to terminate (opzeggen) the Pledge in whole or in part in accordance with Section 3:81 (2) of the Dutch Civil Code and (ii) to release the Pledge in respect of all or part of the Security Assets and/or the Secured
Obligations. If a waiver (afstand van recht) by the Pledgee is required, to give effect to such a release, such release shall be deemed to include such waiver, and such waiver is hereby accepted by the Pledgor in advance. 

 

	12.2	Release 

 Subject and without prejudice to Clause 7.2, once the Pledgee is satisfied that
the Secured Obligations have been unconditionally and irrevocably paid and discharged in full and that all Debt Documents (other than the Security Documents) have been unconditionally and irrevocably terminated, the Pledgee will, following a written
request of the Pledgor, terminate and release the Pledge and do all such further acts and things as the Pledgor may reasonably request in relation to the termination of the Pledge. 

 

	13	THE COMPANY 

 The Company hereby: 

 

	 	13.1.1	acknowledges, where appropriate in advance, the rights of pledge created over the Security Assets; 

  

	 	13.1.2	acknowledges that it has received notice of the rights of pledge created over the Rights; and 

  

	 	13.1.3	undertakes to register the rights of pledge over the Shares in the Company’s shareholders’ register and to provide the Pledgee with a copy of such registration as soon as practically possible.

  

	14	APPLICABLE LAW AND JURISDICTION 

  

	14.1	Applicable law 

 This Deed is governed by and shall be construed in accordance with Dutch
law. 
  

	14.2	Jurisdiction 

 The Pledgor hereby irrevocably submits to the jurisdiction of the
competent court in Amsterdam, The Netherlands in connection with any disputes arising under this Deed, without prejudice to the right of the Pledgee to take proceedings in any other competent court in The Netherlands or any other jurisdiction,
whether concurrently or not. 
 CIVIL LAW NOTARY  
 The
parties to this Deed are aware that the undersigned civil law notary works with Van Doorne N.V., the firm that has advised the Pledgee in this transaction. With reference to the Code of Conduct (“Verordening beroeps- en
gedragsregels”) established by the Royal Notarial Professional Organisation (“Koninklijke Notariële Beroepsorganisatie”), the parties hereby explicitly consent to the undersigned civil law notary executing this Deed.

  
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 Final statement 

The originals or copies of the powers of attorney given to the said individuals and a copy of the resolution of the general meeting of the Company as mentioned
in Clause 4 will be attached to this deed. 
 The appearers are known to me, civil-law notary. 

This Deed is executed in Amsterdam on the date mentioned in the heading of this Deed. After the substance of this Deed and an explanation thereon have been
stated to the appearers, the appearers have declared to have taken notice of the contents of this Deed and to consent thereto. Immediately after those parts of the Deed that the law requires to be read out have been read out, this Deed is signed by
the appearers and by me, civil-law notary. 

  
 9EX-4.1

 Exhibit 4.1 

PRUDENTIAL PLC 
 THE
PRUDENTIAL LONG TERM INCENTIVE PLAN 
  
  

Approved by the Company in general 

meeting on 16 May 2013 and adopted by the 

Remuneration Committee on 16 May 2013. 
  

 

 CONTENTS 
  

							
	CLAUSE	  	PAGE	 
			
	1.	 	DEFINITIONS	  	 	1	  
			
	2.	 	GRANT OF AWARDS	  	 	4	  
			
	3.	 	PERFORMANCE CONDITIONS	  	 	5	  
			
	4.	 	PLAN LIMITS	  	 	6	  
			
	5.	 	INDIVIDUAL LIMITS	  	 	6	  
			
	6.	 	REPLACEMENT AWARDS ON RECRUITMENT	  	 	7	  
			
	7.	 	DIVIDEND EQUIVALENTS	  	 	7	  
			
	8.	 	ADJUSTMENT OF AWARDS	  	 	8	  
			
	9.	 	VESTING OF AWARDS	  	 	9	  
			
	10.	 	CESSATION OF EMPLOYMENT	  	 	9	  
			
	11.	 	VESTING OF AN AWARD: GENERALLY	  	 	11	  
			
	12.	 	LAPSE OF AWARDS	  	 	12	  
			
	13.	 	CORPORATE TRANSACTIONS	  	 	12	  
			
	14.	 	DETERMINATION OF VESTING LEVEL	  	 	13	  
			
	15.	 	EXCHANGE OF AWARDS	  	 	13	  
			
	16.	 	ADJUSTMENT OF AN AWARD ON A VARIATION	  	 	14	  
			
	17.	 	RIGHTS ATTACHING TO SHARES ISSUED OR TRANSFERRED PURSUANT TO AWARDS	  	 	14	  
			
	18.	 	AVAILABILITY OF SHARES AND LISTING	  	 	14	  
			
	19.	 	ADMINISTRATION AND AMENDMENT	  	 	15	  
			
	20.	 	GENERAL	  	 	16	  

 THE PRUDENTIAL LONG TERM INCENTIVE PLAN 

 

	1.	DEFINITIONS 

  

	1.1	In this Plan, unless the context otherwise requires, the following words and expressions shall have the following meanings: 

Approval Date means the date of the approval of the Plan by the Company in general meeting; 

Award means a Conditional Award or a Restricted Award granted under the Plan; 

Award Letter means, in respect of an Award, the document setting out the rights and obligations attaching to the Award subject to
the Rules; 
 Cause means termination of employment in circumstances which entitle a Participant’s employer to dismiss him
summarily under the terms of his employment contract or under the law of the jurisdiction applicable to the Participant’s employment at the time of such termination; 

Close Period means, in relation to a Participant, a period when dealings in Shares are prohibited under the Model Code or under
any statute, regulation or similar code to which the Company is subject; 
 the Committee means the remuneration committee of
the board of directors of the Company or any other duly authorised committee; 
 the Company means Prudential pIc; 

Conditional Award means a conditional right to acquire Shares under the Plan; 

Control means, in relation to a body corporate, the power of a person to secure: 

 

	 	(a)	by means of the holding of shares or the possession of voting power in or in relation to that or any other body corporate; or 

  

	 	(b)	by virtue of any powers conferred by the articles of association or other document regulating that or any other body corporate 

that the affairs of the first-mentioned body corporate are conducted in accordance with the wishes of that person and Controlled will be
construed accordingly; 
 Date of Grant means, in respect of an Award, the date on which it is granted; 

Dealing Day means any day on which the London Stock Exchange is open for business; 

Eligible Employee means any person who, at the Date of Grant, is an employee of the Group (including any executive director of
the Company); 

  
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 Employees’ Share Plan means any employee share scheme of the Company as
defined in section 1166 Companies Act 2006; 
 Financial Year means the financial year of the Company from time to time; 

 Grant Period means the period of 42 days commencing on any of the following: 

 

	 	(a)	the day immediately following the Approval Date; 

  

	 	(b)	the day after the date on which the Company makes an announcement of its results for the last preceding Financial Year, half year, quarter or other period; 

 

	 	(c)	any day on which the Committee resolves that exceptional circumstances exist which justify the grant of Awards and for the avoidance of doubt the hire of a new Eligible Employee may fall to be treated as such an
exceptional circumstance; or 

  

	 	(d)	the day following the lifting of any applicable restrictions imposed by statute, order or regulation, including the Model Code. 

the Group means the Company and the Subsidiaries and member of the Group shall be construed accordingly; 

Market Value means, in relation to a Share on any Dealing Day, the average of the middle market closing quotation of a Share as
derived from the Daily Official List of the London Stock Exchange (or from any other stock exchange on which Shares are listed) over the period of three consecutive Dealing Days immediately preceding that Dealing Day or, at the discretion of the
Committee, the middle market quotation or the closing price for a Share as so derived for the immediately preceding Dealing Day or on the day itself; 

Model Code means the Model Code on directors’ dealings in securities set out in the annex referred to in the listing rules
of the United Kingdom Listing Authority; 
 Participant means any individual who holds a subsisting Award (including, where the
context permits, the legal personal representative of a deceased Participant); 
 Performance Conditions mean, in respect of an
Award, the conditions specified by the Committee at the Date of Grant in relation to the Award, as amended from time to time; 

Performance Period means, in respect of an Award, unless foreshortened in accordance with the Rules, a period of three years
commencing on the Start Date (or such other period in accordance with Rule 6.3) during which the Performance Condition is to be satisfied or such longer period as the Committee may specify for specific Participants; 

the Plan means the Prudential Long Term Incentive Plan, as may be amended from time to time in accordance with the Rules; 

  
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 Restricted Award means an appropriation of Shares to a Participant subject to such
restrictions as shall be specified at the Date of Grant but which shall be consistent with the conditions applicable to a Conditional Award in accordance with the Rules; 

Rules means the rules of the Plan as may be amended from time to time; 

Share Plan Committee means the committee established by the board of directors of the Company to administer the Plan; 

Shares means fully paid ordinary shares in the capital of the Company or American Depositary Receipts (or shares or American
Depositary Receipts representing either of these following any reorganisation of the share capital of the Company); 
 Start
Date means, in respect of an Award, the beginning of the Financial Year in which the Award is granted or such later date as may be specified by the Committee on the Date of Grant; 

Subsidiary means any subsidiary of the Company within the meaning of section 1159 Companies Act 2006 over which the Company has
Control; 
 Trustee means the trustee from time to time of any employee trust which the Committee selects to grant and/or
satisfy Awards; 
 Variation means in relation to the equity share capital of the Company, a capitalisation issue, an offer or
invitation made by way of rights, a sub-division, a consolidation or reduction or any other variation in the equity share capital of the Company; 

Vesting means in relation to a Conditional Award, a Participant becoming entitled to have the Shares transferred to him and in
relation to a Restricted Award, means the Shares in respect of these ceasing to be subject to the restrictions specified at the Date of Grant, in each case in accordance with the Rules and to the extent determined by the Committee in accordance with
the Rules and Vest shall be construed accordingly. 
 Vesting Date means, in respect of an Award, the date on
which the Award will normally Vest being the third anniversary of the Date of Grant (or such other anniversary in accordance with Rule 6.3), or such later anniversary as may be specified by the Committee at the Date of Grant or such other date as
determined in accordance with the Rules, provided that any such anniversary or other date cannot be later than the tenth anniversary of the Date of Grant of the Award. 
  

	1.2	Where the context permits the singular shall include the plural and vice versa and the masculine shall include the feminine. Headings shall be ignored in construing the Plan. 

 

	1.3	References to any act of Parliament shall include any statutory modification, amendment or re-enactment thereof. 

  
 3 

	2.	GRANT OF AWARDS 

  

	2.1	Eligible Employee 

 An Eligible Employee may be recommended from time to time for the grant of
an Award and the Committee will determine whether or not an Eligible Employee should be granted an Award and if so, on what basis. The grant of an Award to an Eligible Employee on a particular basis does not create the right or expectation of the
grant of an Award on the same basis, or at all, in the future. 
  

	2.2	How Awards are granted 

 The Committee may, in its absolute discretion, determine that an Award
be granted as a Conditional Award or a Restricted Award. An Award may be granted either by the Company, or the Company may request the Trustee to grant the Award, in accordance with the Rules. An Award shall be granted so that it constitutes a
binding agreement between the Company or the Trustee (as the case may be) and the Participant. A single deed of grant may be executed in favour of any number of Participants. There will be no payment for the grant of an Award. 

 

	2.3	When Awards can be granted 

 Awards may only be granted during a Grant Period. No Award may be
granted after the tenth anniversary of the Approval Date. 
  

	2.4	Approvals, consents and conditions 

 The grant of an Award will be subject to obtaining any
necessary approval or consent required under any applicable regulations or legislation. The grant of an Award and/or the delivery of Shares in respect of a Vested Award shall also be conditional on: 

 

	 	(a)	any arrangements specified by the Company for the payment of taxation and any social security contributions in respect of the Award (including without limitation the right of the Company to arrange the sale on his
behalf of sufficient Shares to satisfy any taxation or social security liability on his part which the Company or his employing company may be liable to withhold); and 

 

	 	(b)	any other terms specified by the Company in the Award Letter. 

  

	2.5	Notification of the grant of an Award 

 As soon as practicable after the Date of Grant, the
Company shall procure the issue to a Participant of an Award Letter in respect of the Award. The Award Letter shall include the following information: 
  

	 	(a)	whether the Award is a Conditional Award or a Restricted Award; 

  

	 	(b)	the dates on which the relevant Performance Period shall start and end and the Date of Grant; 

  

	 	(c)	the details of the Performance Conditions imposed in accordance with Rule 3.1 and the extent to which the Performance Conditions will determine the number of Shares that may be acquired on Vesting of the Award;

  
 4 

	 	(d)	whether an Award shall be enhanced in accordance with Rule 7; and 

  

	 	(e)	whether the Award is subject to any other condition imposed in accordance with Rule 2.4(b). 

  

	2.6	Awards personal to Participants 

 An Award may not, nor may any rights in respect of it, be
transferred, assigned, charged or otherwise disposed of to any person except that, on the death of a Participant, an Award may be transmitted to the Participant’s personal representatives. Any transfer or exercise otherwise than as permitted
under this Rule 2.6 shall cause the Award to lapse. 
  

	2.7	Beneficial rights 

 To the extent that an Award is not granted as a Restricted Award, a
Participant shall not have any beneficial ownership of the Shares which are the subject of an Award granted to him, and accordingly shall not have any right to any dividends or voting rights attaching to the Shares. To the extent that an Award is
granted as a Restricted Award, any voting or dividend rights will be specified to the Participant in the Award Letter. 
  

	2.8	Awards not pensionable 

 Neither an Award nor any benefit in respect of the Plan shall be
pensionable. 
  

	3.	PERFORMANCE CONDITIONS 

  

	3.1	Each Award shall be subject to one or more Performance Conditions which will determine the number of Shares which the Participant will be entitled to acquire following the Vesting of the Award, subject to any other
adjustments which may be made in accordance with the Rules. The Committee may impose different Performance Conditions for Awards granted to different Participants in the same Financial Year and to Awards granted in different Financial Years.

  

	3.2	The Performance Conditions may be amended after the Date of Grant at the discretion of the Committee if: 

  

	 	(a)	those circumstances which prevailed at the Date of Grant and which were relevant to the Performance Conditions when they were originally imposed have subsequently changed; and 

 

	 	(b)	the Committee is satisfied that any such amended Performance Conditions would be a fairer measure of performance and the Committee reasonably considers that such amended Performance Conditions are consistent with and no
more or less demanding to satisfy than the original Performance Conditions. 

  
 5 

	4.	PLAN LIMITS 

  

	4.1	The 10 per cent. limit over 10 years 

 The number of Shares that may be allocated under the
Plan on any day cannot, when added to the aggregate of the number of Shares allocated in the previous 10 years under the Plan and any other Employees’ Share Plan adopted by the Company, exceed the number of Shares that is equal to 10 per
cent. of the ordinary share capital of the Company in issue on the last Dealing Day before that day. 
  

	4.2	The 5 per cent. limit over 10 years 

 The number of Shares that may be allocated under the
Plan on any day cannot, when added to the aggregate of the number of Shares allocated in the previous 10 years under the Plan and any other discretionary share plan adopted by the Company, exceed the number of Shares that is equal to 5 per
cent. of the ordinary share capital of the Company in issue on the last Dealing Day before that day. 
  

	4.3	Exclusions from the limits in Rules 4.1 and 4.2 

 In calculating the limits in Rules 4.1 and
4.2, any Shares where the right to acquire them was released or lapsed without Vesting or being exercised will be disregarded. Partnership shares under any Share Incentive Plan operated by the Company will also be disregarded. 

 

	4.4	Meaning of allocation 

 References in Rules 4.1 and 4.2 to the allocation of Shares mean, in the
case of a share award or option plan, the placing of unissued Shares or treasury Shares under award or option and, in relation to other types of Employees’ Share Plan, mean the issue and allotment of Shares or the transfer of Shares out of
treasury. 
  

	4.5	Adjustment to Shares to be taken into account 

 Where Shares issued under the Plan or any other
Employees’ Share Plan of the Company are to be taken into account for the purposes of the limits in this Rule 4 and a Variation has taken place between the date of issue of those Shares and the date on which the limit is to be calculated, then
the number of Shares taken into account for the purposes of the limit will be adjusted in the manner the Board considers appropriate to take account of the Variation. 
  

	5.	INDIVIDUAL LIMITS 

  

	5.1	Subject to Rule 5.3, an Award shall not be granted to an Eligible Employee if such grant would cause the total Market Value of the maximum number of Shares that may be acquired following the Vesting of the Award (as
measured at the Date of Grant) when aggregated with the total Market Value of the maximum number of Shares that may be acquired pursuant to any other Award granted to the Eligible Employee under the Plan (as measured at the Date of Grant of that
Award) in the same Financial Year, to exceed 4 times the Eligible Employee’s annual basic salary in respect of his employment with the Group as at the Date of Grant. 

 

	5.2	 Subject to Rule 5.3, in the case of an Eligible Employee who is working and based in the United States or such other jurisdiction as the Committee
determines at the Date of 

  
 6 

	 	
Grant, the limit referred to in Rule 5.1 above shall be 5.5 times the Eligible Employee’s annual basic salary in respect of his employment with the Group as at the Date of Grant.

  

	5.3	For the avoidance of doubt, the individual limit in respect of Rule 5 cannot exceed the individual limit specified from time to time in the listing rules of the Hong Kong Stock Exchange, for as long as the Shares are
listed on that exchange. 

  

	6.	REPLACEMENT AWARDS ON RECRUITMENT 

  

	6.1	Forfeited incentive awards 

 Where an Eligible Employee has, as a result of accepting employment
with a member of the Group, forfeited incentive awards made by his previous employer, the Committee will have the discretion to grant an Award to that Eligible Employee subject to Rule 6.2, to replicate, as far as possible, the terms of any
forfeited incentive award (the “Forfeited Award”). 
  

	6.2	Individual limit 

 The Market Value of the Shares the subject of an Award granted in
accordance with Rule 6 shall not exceed: 
  

	 	(a)	the value of the Forfeited Award as determined by the Committee on the appointment of the Eligible Employee; nor 

  

	 	(b)	the applicable limit in Rule 5 (taking into account the aggregate Market Value of Shares the subject of any other Award granted in the same Financial Year as the Award replacing the Forfeited Award). 

 

	6.3	Performance Conditions and Vesting Date 

 The Committee will determine in respect of any
Award granted in accordance with Rule 6: 
  

	 	(a)	the Performance Condition by reference to performance indicators appropriate to the Group and referable over such Performance Period as the Committee may determine, having regard to the performance period applicable to
the Forfeited Award; and 

  

	 	(b)	the Vesting Date, having regard to the vesting date applicable to the Forfeited Award. 

  

	7.	DIVIDEND EQUIVALENTS 

 If a dividend is payable on Shares between the Date of Grant and
the Vesting Date and the Committee has so determined at the Date of Grant of an Award, the Award shall be enhanced by increasing the number of Shares comprised in the Award by an additional number of Shares having a Market Value at the time the
dividend is paid or declared equivalent to the gross or net of tax value of the dividend. The number shall be rounded 

  
 7 

 
down to the nearest whole Share and for the purpose of this Rule 6, dividends means ordinary dividends paid in respect of Shares, unless the Committee determines otherwise in any particular case.
It will not include any distribution in respect of which an adjustment is made under Rule 17. The enhanced Award shall be subject to the Rules on the same basis as the original Award, unless the Committee has determined otherwise at the Date of
Grant. Any such enhancement shall not be effected until the Award Vests. 
  

	8.	ADJUSTMENT OF AWARDS 

  

	8.1	Review of Awards 

  

	 	7.1.1	Prior to an Award Vesting, the Committee may, in its absolute discretion, determine that an Award should be adjusted if it decides that: 

 

	 	(i)	a business decision taken during the Performance Period in respect of that Award by the business unit in which the Participant works at the time of the decision has resulted in a material breach of any law, regulation,
code of practice or other instrument which applies to companies or individuals within the business unit; 

  

	 	(ii)	there is a materially adverse restatement of the accounts for any year during the Performance Period in respect of that Award: 

  

	 	(a)	of the business unit in which the Participant worked at any time in that year; and/or 

  

	 	(b)	of any member of the Group which is attributable to incorrect information about the affairs of that business unit; and/or 

  

	 	(iii)	any matter arises which the Committee believes affects or may affect the reputation of the Company or any member of the Group. 

  

	 	7.1.2	If rule 7.1.1 applies, the Committee will make the same decision in respect of all Participants who work for the same business unit at the time of the decision. 

 

	8.2	Postponement of Vesting Date 

 Where a Participant’s Award is being reviewed in accordance
with Rule 8.1 its Vesting Date shall be postponed until the Committee has made its determination, provided that the Committee shall confirm to the Participant the latest date the Vesting Date may be postponed to. 

 

	8.3	Adjustment of Awards 

 Following any review under Rule 8.1, the Committee may determine that any
Award which has not yet Vested be adjusted, by reducing the number of Shares in respect of that Award as the Committee believes to be appropriate (including to zero). The Shares which may be adjusted may include any Shares which represent any
dividends in accordance with Rule 7. Any Participant affected by an adjustment will be notified of this in writing as soon as practicable. 

  
 8 

	9.	VESTING OF AWARDS 

  

	9.1	General Rule for Vesting 

 Except as otherwise provided in the Rules, an Award shall not Vest
prior to the Vesting Date specified at the Date of Grant and shall Vest only: 
  

	 	(i)	if the Participant remains an employee of a member of the Group until the Vesting Date; 

  

	 	(ii)	to the extent that the Committee is satisfied that the Performance Conditions imposed under Rule 3.1 or Rule 6 have been satisfied; and 

 

	 	(iii)	if the Committee is satisfied that the underlying financial performance of the Company during the Performance Period is such as to justify the Vesting of the Award, to the extent that the Committee determines that it is
necessary to take the underlying financial performance into account. 

  

	9.2	Vesting in a Close Period 

 Unless the Vesting of an Award and the subsequent delivery of Shares
in respect of it do not give rise to any dealings which would be prohibited under the Model Code, an Award shall not Vest on any day which is a Close Period. If an Award would, but for this Rule 9.2, have Vested on a day which is in a Close Period,
the day on which the Award Vests will be the first Dealing Day following the end of the Close Period. 
  

	10.	CESSATION OF EMPLOYMENT 

  

	10.1	Cessation before the Vesting Date: general provision 

 Except as otherwise provided below in
this Rule 10, if a Participant ceases to be an Eligible Employee before the Vesting Date, the Award shall lapse on the date of such cessation. 
  

	10.2	Cessation before the Vesting Date of an Award: good leavers 

 If a Participant ceases to be an
Eligible Employee before the Vesting Date by reason of: 
  

	 	(a)	injury or disability (as determined by the Committee); 

  

	 	(b)	retirement with the approval of his employing company; 

  

	 	(c)	his employing company ceasing to be a member of the Group; or 

  

	 	(d)	the business (or part of the business) in which he is employed being transferred to a transferee which is not a member of the Group 

  
 9 

 the relevant Award shall not lapse but shall continue to be subject to the Rules and will only
Vest on its Vesting Date to the extent determined: 
  

	 	(i)	in accordance with Rule 9.1(ii) and (iii); and 

  

	 	(ii)	by applying a pro rata reduction to reflect the number of complete months that have elapsed between the Date of Grant and the date of the cessation of employment as a proportion of the Performance Period

 unless the Committee determines otherwise. If the Committee does determine otherwise and determines that the Award should
Vest on or sometime after the date of the cessation of employment but before its Vesting Date, it shall have discretion to determine at the relevant time the extent to which it shall Vest and have regard to: 

 

	 	(i)	the extent to which, at the relevant time, it determines that the relevant Performance Conditions and/or, as the Committee considers appropriate, the performance of the Company have been satisfied; and

  

	 	(ii)	the number of complete months that have elapsed between the Date of Grant and the date of cessation of employment as a proportion of the Performance Period. 

 

	10.3	Substitution of Award 

 Where the cessation of employment falls under Rule 10.2(c) or (d), the
Company may agree with the purchaser of the employing company/business (as the case may be) that the Award (the Original Award) will be substituted for another award (the Substituted Award). The Substituted Award shall have such value
at the date of the sale or transfer as is equal to the Market Value of the Shares the subject of the Original Award on that date. The Substituted Award shall be subject to the same terms as the Original Award as set out in the Rules, except as
regards references to the Company (which shall be substituted as agreed with the purchaser) and the applicable Performance Conditions, which may be amended as appropriate. 
  

	10.4	Cessation before the Vesting Date of an Award: reason other than one in Rule 10.2 

 If a
Participant ceases to be an Eligible Employee before the Vesting Date for any other reason (other than death or Cause), the Committee may determine in its discretion that it shall not lapse on the cessation of employment. If it does so determine, it
shall determine when and the extent to which the Award may Vest, having regard to the same matters as in Rule 9.1(ii) and (iii) or Rule 10.2 (as applicable). 
  

	10.5	Cessation before the Vesting Date of an Award: death 

 If a Participant ceases to be an Eligible
Employee because of his death before the Vesting Date, the Award shall Vest on the date on which the Committee has been notified of the death and determined the extent to which the Award should Vest, having regard to: 

 

	 	(i)	the extent to which, at the relevant time, it determines that the Performance Conditions and/or, as the Committee considers appropriate, the performance of the Company have been satisfied; and 

  
 10 

	 	(ii)	the number of complete months that have elapsed between the Date of Grant and the date of death as a proportion of the Performance Period. 

 

	10.6	Cessation before or after the Vesting Date: Cause 

 If a Participant ceases to be an Eligible
Employee for Cause, his Awards shall lapse on the date of such cessation. 
  

	11.	VESTING OF AN AWARD: GENERALLY 

  

	11.1	Timing of transfer of Shares 

 Except as otherwise provided in the Rules, and subject to any
necessary consents and to compliance by the Participant with the terms of this Plan, the Award shall Vest on the Vesting Date in respect of such number of Shares as determined in accordance with the Rules. The Participant shall be entitled to and
the Company shall procure within 30 days after the Vesting of the Award the issue or transfer to the Participant (or to his nominee) of the full legal and beneficial ownership of the Shares to which he is entitled free from any liens, charges or
encumbrances. The Company shall (unless the Shares are to be issued in uncertificated form) as soon as practicable deliver or procure the delivery to the Participant (or his nominee) of a definitive share certificate or other evidence of title in
respect of such Shares. 
  

	11.2	Legal and other requirements 

 Notwithstanding any other provision of this Plan, the Participant
shall not be entitled and the Company shall not be obliged to issue or procure the transfer of Shares in connection with a Award or take any other action under the Plan unless and until the Company is satisfied that any applicable securities law,
any requirement under any listing agreement between the Company and any securities exchange, automated quotation system or any regulatory body or any other law, regulation or contractual obligation of the Company can be and have been complied with
in full. The Company may require any Participant to make such representations and furnish such information as it may consider appropriate in connection with the issue or transfer of Shares under this Plan. Certificates representing Shares will be
subject to such stop-transfer orders and other restrictions as may be applicable under such laws, regulations and other obligations of the Company, and a legend or legends may be placed thereon to reflect such restrictions. 

 

	11.3	Cash payments 

 The Company may decide, if it is appropriate for legal, regulatory or tax
reasons, to make a cash payment to a Participant, in lieu of delivering Shares, of an equivalent value to the Shares but subject to any necessary deductions required by law. 

  
 11 

	11.4	Tax 

 Any member of the Group, the employing company of the Participant or the Trustee may
withhold such amounts and/or make such arrangements as it considers necessary to meet any liability to taxation or social security contributions for which it or any member of the Group or the Trustee is liable to account for in connection with the
Vesting or exercise of an Award, including: 
  

	 	(i)	the sale of Shares on behalf of a Participant, unless the Participant discharges the liability; or 

  

	 	(ii)	reducing the number of Shares to be issued or transferred to the Participant under the Plan; or 

  

	 	(iii)	deducting any amount from any cash payment due to the Participant under the Plan or otherwise. 

  

	12.	LAPSE OF AWARDS 

 For the avoidance of doubt, an Award shall lapse automatically on the
earliest of: 
  

	 	(a)	the Participant being declared bankrupt or entering into any general composition with or for the benefit of his creditors, including any voluntary arrangement; 

 

	 	(b)	the date on which the Participant is dismissed for Cause; 

  

	 	(c)	the date on which the Participant ceases to be an Eligible Employee for any reason where the Committee has not exercised its discretion under Rule 9 to allow the Award to Vest or to continue subject to the Rules, unless
and to the extent that the Award does not lapse on the Participant ceasing to be an Eligible Employee, in accordance with Rule 10; 

  

	 	(d)	the date on which the Committee has made any adjustment to an Award under Rule 8.1, to the extent of such adjustment; 

  

	 	(e)	the date on which the Committee determines, in accordance with the Rules, that the Performance Conditions for a Performance Period have not been satisfied or the underlying performance of the Company does not justify
Vesting, to the extent of that determination; and 

  

	 	(f)	at the end of any period specified in Rule 13. 

  

	13.	CORPORATE TRANSACTIONS 

  

	13.1	Subject to Rule 12, Rule 13.2, Rule 14 and Rule 15, an Award will Vest on the date: 

  

	 	(a)	Takeover: on which an offeror (together with others, if any, acting in concert with the offeror) obtains Control of the Company as a result of making a general offer to acquire all of the issued ordinary shares of the
Company or all of the shares of the Company which are of the same class as the Shares and which, 

  
 12 

 in either case, are not at the time owned by the offeror or any company Controlled by the offeror
and/or persons acting in concert with the offeror; 
  

	 	(b)	Section 979 notice: a person first becomes bound or entitled to acquire Shares under sections 979 to 982 of the Companies Act 2006, or would be so entitled but for the fact that there were no dissenting
shareholders; and 

  

	 	(c)	Compromise or arrangement under section 899: when the court sanctions a compromise or arrangement between the Company and its shareholders under section 899 of the Companies Act 2006. 

 

	13.2	Reorganisation or merger 

 If a company (the Successor Company) has obtained Control of the
Company, and either (i) the shareholders of the Successor Company immediately after it has obtained Control are substantially the same as the shareholders of the Company immediately before that event; or (ii) the remuneration committee of
the board of directors of the Company (the Remuneration Committee) (as constituted before the relevant event) decides and the Successor Company consents to the exchange of Awards under this Rule, Awards will not Vest pursuant to Rule 13.1 but
will be exchanged for equivalent Awards (as determined by the Remuneration Committee as constituted before the relevant event) in respect of shares in the Successor Company or another company within the Successor Company’s group. 

 

	13.3	Winding up 

 Subject to Rule 12, Rule 14 and Rule 15, an Award will Vest: 

 

	 	(a)	immediately before the passing of a resolution for the voluntary winding-up of the Company; or 

  

	 	(b)	on the Court making an order for the winding-up of the Company. 

  

	14.	DETERMINATION OF VESTING LEVEL 

 Where an Award Vests before the expiry of the relevant
Performance Period under Rule 13, the number of Shares in respect of which the Award shall Vest shall be such number as is determined by the Remuneration Committee (as defined in Rule 13) in its discretion having regard to: (i) the performance
of the Company (including, without limitation, the extent to which the Performance Conditions have been or are likely to be achieved as at the date of the relevant event to which Rule 13 refers) and (ii) the time elapsed between the Date of
Grant and the relevant event to which Rule 13 refers, and any other matter which the Remuneration Committee considers relevant or appropriate. 
  

	15.	EXCHANGE OF AWARDS 

 Where an Award is to be exchanged under this Rule, any Award
(the Old Right) may (if, under the Rules, the exchange is voluntary) or shall if, under the Rules, the exchange is automatic) be surrendered by the Participant in consideration of the grant to the Participant of a new award
(the New Right) which, in the opinion of the Committee, is 

  
 13 

 
equivalent to the Old Right but relates to shares in a different company. The provisions of the Plan shall be construed in relation to the New Right as if: 

 

	 	(a)	the New Right were a Award granted under the Plan at the same time as the Old Right; 

  

	 	(b)	references to the Performance Conditions were references to such new performance conditions relating to the business or shares of the company whose shares are subject to the New Right (or any member of its group) as the
Committee may consider appropriate in the circumstances; 

  

	 	(c)	references to the Company and the Group were references to the company whose shares are subject to the New Right and its group; and 

  

	 	(d)	references to Shares were references to shares in the new grantor. 

  

	16.	ADJUSTMENT OF AN AWARD ON A VARIATION 

 If there is a Variation, the number and/or the
class of the Shares over which an Award has been granted may be adjusted in such manner as the remuneration committee of the board of directors of the Company determines to be appropriate taking into account any economic impact of the Variation on
the Award. Any adjustment under this Rule shall be notified to the affected Participants as soon as reasonably practicable. 
  

	17.	RIGHTS ATTACHING TO SHARES ISSUED OR TRANSFERRED PURSUANT TO AWARDS 

 All Shares issued
or transferred pursuant to a Award shall be of equal rank in all respects with the Shares in issue at the date of transfer or issue except as regards any rights attaching to such Shares by reference to a record date prior to the date of transfer or
issue. Any Shares acquired pursuant to a Award shall be subject to the articles of association of the Company from time to time. 
  

	18.	AVAILABILITY OF SHARES AND LISTING 

 The Company shall at all times keep available for
issue sufficient authorised but unissued Shares to satisfy all Awards under which Shares may be allotted or shall otherwise procure that Shares or Treasury Shares are available for transfer in satisfaction of Awards. If and so long as the Shares are
listed on The Official List of the UK Listing Authority and admitted to trading on the London Stock Exchange, the Company shall make application to the UK Listing Authority and to the London Stock Exchange for any Shares allotted pursuant to a Award
to become admitted to such listing on the Official List of the UK Listing Authority and to trading on the London Stock Exchange. If and so long as the Shares are listed on the Hong Kong Stock Exchange, the Company shall make an application to the
Hong Kong Stock Exchange for the listing of, and permission to deal in, any Shares allotted pursuant to an Award. 

  
 14 

	19.	ADMINISTRATION AND AMENDMENT 

  

	19.1	Committee approval 

 The policies in respect of which Awards may be granted in accordance with
the Rules shall be determined by the remuneration committee of the board of directors of the Company (the Remuneration Committee). Subject to Rules 19.2 and 19.3, the decision of the Remuneration Committee shall be final and binding in all
matters relating to the Plan including any interpretation of the Rules and whether references to Committee in the Rules are to the Remuneration Committee. The Remuneration Committee may at any time discontinue the grant of further Awards or amend
any of the provisions of the Plan in any way it thinks fit. Any reference in the Rules to the exercise of any discretion shall mean the absolute discretion of the Committee. 
  

	19.2	Shareholder approval 

 Subject to Rule 19.4, no amendment can be made to the advantage of
Participants or Eligible Employees to the: 
  

	 	(a)	persons to whom Awards may be granted; 

  

	 	(b)	limit on the number of Shares which may be allocated under the Plan; 

  

	 	(c)	maximum entitlement for individual Participants; 

  

	 	(d)	rights attaching to Awards and Shares; 

  

	 	(e)	rights of Participants in the event of a Variation; or 

  

	 	(f)	terms of this Rule 19.2, 

 without prior approval by ordinary resolution of the members of the
Company in general meeting. 
  

	19.3	Participants’ approval 

 No amendment will be made under Rule 19.1 which would abrogate or
materially affect adversely the subsisting rights of a Participant unless it is made: 
  

	 	(a)	with the written consent of Participants who hold Awards under the Plan to acquire 75 per cent. of the Shares which would be delivered if all of the Awards granted and subsisting under the Plan vested and/or were
exercised; or 

  

	 	(b)	by a resolution of a meeting of Participants passed by not less than 75 per cent. of the Participants who attend and vote either in person or by proxy, 

and, for the purposes of this Rule 19.3, the provisions of the articles of association of the Company and of the Companies Act 2006
relating to shareholder meetings will apply with the necessary changes. 

  
 15 

	19.4	Permitted amendments 

 Rule 19.2 will not apply to any amendment which is: 

 

	 	(a)	minor and to benefit the administration of the Plan; 

  

	 	(b)	to take account of any changes in legislation; or 

  

	 	(c)	to obtain or maintain favourable tax, exchange control or regulatory treatment for the Company, any member of the Group or any present or future Participant. 

 

	19.5	Notice of amendments 

 Participants will be given written notice of any material amendments to
the Plan made under Rule 19 which affect them as soon as reasonably practicable after they have been made. 
  

	20.	GENERAL 

  

	20.1	The Plan is an employees’ share scheme 

 The Plan constitutes an employees’ share
scheme for the purposes of section 1166 of the Companies Act 2006 (being a scheme for encouraging or facilitating the holding of Shares). Any member of the Group may provide money to the Trustee or any other person to enable them or him to acquire
Shares to be held for the purposes of the Plan. 
  

	20.2	Rights of Participants and Eligible Employees 

 Nothing in the Plan will give any officer or
employee of any member of the Group any right to participate in the Plan. Participation in one grant does not imply a right to participate or be considered for participation in a later grant. The rights and obligations of any individual under the
terms of his office or employment with a member of the Group will not be affected by his participation in the Plan nor any right which he may have to participate under it. A Participant holding an Award will not have any rights of a shareholder of
the Company with respect to that Award or the Shares subject to it, unless specified in the case of a Restricted Award. 
  

	20.3	No rights to compensation or damages 

 A Participant waives all and any rights to compensation
or damages for the termination of his office or employment with a member of the Group for any reason whatsoever (including unlawful termination of employment) insofar as those rights arise or may arise from his ceasing to have rights under the Plan
as a result of that termination or from the loss or diminution in value of such rights or entitlements. Nothing in the Plan or in any document executed under it will give any person any right to continue in employment or will affect the right of any
member of the Group to terminate the employment of any Participant or Eligible Employee or any other person without liability at any time, with or without Cause, or will impose on the Company, any member of the Group, the Board or the Trustee or
their respective agents and employees any liability in connection with the loss of a Participant’s benefits or rights under the Plan or as a result of the exercise of a discretion under the Plan for any reason as a result of the termination of
his employment. 

  
 16 

	20.4	The benefits of Rules 20.2 and 20.3 

 The benefit of Rules 20.2 and 20.3 is given for the
Company, for itself and as trustee and agent of all the members of the Group. The Company will hold the benefit of these Rules on trust and as agent for each of them and may assign the benefit of this Rule 20.4 to any of them. 

 

	20.5	Notices 

 Any notice or other document required to be given under or in connection with the Plan
may be given to a Participant electronically, delivered to a Participant or sent by post to him at his home address according to the records of his employing company or such other address as may appear to the Company to be appropriate. Any notice or
other document required to be given to the Company under or in connection with the Plan may be given to the Company electronically, delivered or sent by post to it at its registered office (or such other place or places as the Committee may from
time to time determine and notify to Participants). Notices sent by post shall be deemed to have been given on the day following the date of posting. 
  

	20.6	Stamp duty 

 The Company, or where the Committee so directs any Subsidiary, shall pay the
appropriate stamp duty on behalf of Participants in respect of any transfer of Shares on the exercise of Awards. 
  

	20.7	Severability 

 The invalidity or non-enforceability of one or more provisions of the Plan will
not affect the validity or enforceability of the other provisions of the Plan. 
  

	20.8	Third parties 

 The Plan confers no benefit, right or expectation on an individual who is not a
Participant. No third party has any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this Plan. Any other right or remedy which a third party may have is unaffected by this Rule 20.8. 

 

	20.9	Data protection 

 All Eligible Employees agree, as a condition of their participation in the
Plan, that any personal data in relation to them may be held by a member of the Group and/or the Trustee and passed on to a third party broker, registrar, administrator and/or future purchaser of the Company for all purposes relating to the
operation or administration of the Plan, including to countries or territories outside the European Economic Area. 
  

	20.10	Governing Law 

 These Rules will be governed by and construed in accordance with the laws of
England. All Participants, the Company and any other member of the Group will submit to the jurisdiction of the English courts in relation to any dispute arising under the Plan. 

  
 17 

 PRUDENTIAL PLC 

RULES OF THE PRUDENTIAL DEFERRED ANNUAL INCENTIVE PLAN 

2013 
 As approved by the
Remuneration Committee of the board of directors of the Company on 30 September 2013 
  

 Table of Contents 

 

							
	Contents	 	 	  	Page	 
			
	1	 	Interpretation and definitions	  	 	2	  
			
	2	 	Eligibility	  	 	3	  
			
	3	 	Terms of Awards	  	 	4	  
			
	4	 	Granting Awards	  	 	4	  
			
	5	 	No transfer of Awards and Awards not pensionable	  	 	5	  
			
	6	 	Rights issues and variations of capital	  	 	5	  
			
	7	 	Vesting	  	 	5	  
			
	8	 	Adjustment of Awards	  	 	6	  
			
	9	 	Exercise and lapse of Nil-Cost Options	  	 	7	  
			
	10	 	Leaving employment, death and other lapse	  	 	7	  
			
	11	 	Sale of employer and takeover of Prudential	  	 	8	  
			
	12	 	Demergers and significant distributions	  	 	9	  
			
	13	 	Tax	  	 	9	  
			
	14	 	General	  	 	10	  
			
	15	 	Changing the Plan	  	 	13	  
			
	16	 	Governing law and jurisdiction	  	 	13	  
		
	SCHEDULE 1	  	 	14	  
		
	SCHEDULE 2 United States	  	 	16	  

  
 i 

	1	Interpretation and definitions 

  

	1.1	Definitions 

 In these rules (including in any Schedule to these rules, unless the same
term is defined in the Schedule): 
 “Award” means a right to acquire Shares (which can take the form of a Conditional Award
or a Nil-Cost Option or a Restricted Share Award) granted under the Plan; 
 “Bonus” means in respect of an Award, the
amount of a Participant’s annual bonus for the financial year by reference to which the Award is granted; 
 “Cause”
means termination of employment in circumstances which entitle a Participant’s employer to dismiss him summarily under the terms of his employment contract or under the law of the jurisdiction applicable to the Participant’s employment at
the time of such termination; 
 “Company” means Prudential plc; 

“Conditional Award’ means a right to acquire Shares for free on Vesting; 

“Control” means, in relation to a body corporate, the power of a person to secure: 

 

	 	(a)	by means of the holding of shares or the possession of voting power in or in relation to that or any other body corporate; or 

  

	 	(b)	by virtue of any powers conferred by the articles of association or other document regulating that or any other body corporate 

that the affairs of the first-mentioned body corporate are conducted in accordance with the wishes of that person and Controlled will be
construed accordingly; 
 “Date of Grant” means, in respect of an Award, the date confirmed as the date of grant in
accordance with rule 3.1 of the Plan; 
 “Dealing Restrictions” means any restrictions imposed by statute, order, regulation
or Government directive, or by any code adopted by the Company based on the Model Code of the UK Listing Authority for transactions in securities by directors, certain employees and persons connected with them; 

“Dividend Equivalent” means a right to have the number of Shares subject to an Award increased on Vesting as described in rule
7.5; 
 “Exchange Rate” means, for any day, the average exchange rate between any two currencies quoted in the Financial
Times for the period of 30 consecutive days ending with the day before that day; 
 “Grantor” means the Member of the Group
or the trustee of any employee trust who has agreed before the Date of Grant to be the Grantor in relation to an Award or, if no company or trust has so agreed, the Company; 

“Group Remuneration Committee” or “Remuneration Committee” means the Remuneration Committee of the board of
directors of the Company or any other duly authorised committee or other body of persons to whom the Group Remuneration Committee delegates some or all of its functions or, where a discretion is to be exercised under rule 11, those people who were
the Group Remuneration Committee immediately before the event by virtue of which that rule applies or will apply; 

  
 2 

 “London Stock Exchange” means London Stock Exchange plc; 

“Market Value” means, on any day, the average of the middle market closing quotation of a Share as derived from the Daily
Official List of the London Stock Exchange (or from any other stock exchange on which Shares are listed) over the period of 3 consecutive trading days immediately preceding that day or, at the discretion of the Remuneration Committee, the middle
market quotation or the closing price for a Share as so derived for the immediately preceding day or on the day itself; 
 “Member of
the Group” means: 
  

	 	(i)	the Company; and 

  

	 	(ii)	its Subsidiaries from time to time; and 

 “Nil-Cost Option” means a right to
acquire Shares at the option price specified at the Date of Grant (which could be a nominal price); 
 “Participant” means a
person holding an Award or his personal representatives; 
 “Plan” means these rules known as the “Prudential Group
Deferred Annual Incentive Plan 2013” as changed from time to time; 
 “Release Date” is the date or dates on which
Shares are transferred to a Participant in satisfaction of an Award; 
 “Restricted Share Award” means a right to Restricted
Shares; 
 “Restricted Shares” means Shares granted under Schedule 1 to the Plan; 

“Shares” means fully paid ordinary shares in the capital of the Company or American Depositary Receipts in respect of one or
more such shares; 
 “Subsidiary” means a company which is a subsidiary of the Company within the meaning of
Section 1159 of the Companies Act 2006; 
 “Vesting” means, in the case of a Conditional Award, a Participant’s
right to Shares becoming unconditional and, in the case, of a Nil-Cost Option, the Nil-Cost Option becoming exercisable, each as described in rule 7; 

“Vesting Date” is the date or dates on which an Award will normally Vest which will be determined for each Award as described
in rule 3.1.2. 
  

	1.2	Schedules 

 In the event of any conflict between a Schedule to these rules applicable to
any Award and the rest of these rules, the Schedule will prevail. 
  

	2	Eligibility 

 The Remuneration Committee may select any employee of a Member of the Group
who has been awarded a Bonus to participate in the Plan. 

  
 3 

	3	Terms of Awards 

  

	3.1	Terms to be set at grant 

 On or before the grant of an Award or the payment of a Bonus,
the Remuneration Committee will determine: 
  

	 	3.1.1	the amount or percentage of the Bonus which would otherwise be payable to the Participant which will be paid to him in the form of an Award; 

 

	 	3.1.2	the Vesting Date or Vesting Dates of the Award to be made; 

  

	 	3.1.3	whether the Award will take the form of a Nil-Cost Option or a Conditional Award or a Restricted Share Award (and, if it does not, the Award will take the form of a Conditional Award) provided that the form which
the Award takes may be changed prior to its Vesting, if the Company and the Participant agree, to be a Nil-Cost Option, a Conditional Award or a Restricted Share Award, as the case may be; 

 

	 	3.1.4	whether the Award will carry Dividend Equivalents in accordance with rule 7.5 (and it will, unless the Remuneration Committee decides otherwise); 

 

	 	3.1.5	the Date of Grant (or if it does not, the Date of Grant will be confirmed when the Award is communicated to the Participant); 

 

	 	3.1.6	which Schedules will apply to the Award (in addition to any which apply by virtue of rule 3.2); and 

  

	 	3.1.7	any other terms or conditions to be applicable to the Award, at the discretion of the Remuneration Committee. 

  

	3.2	Application of Schedules 

 Schedule 1 will apply to Awards which take the form of
Restricted Shares. Schedule 2 will apply to Awards made to a Participant who is subject to taxation under the laws of the United States of America. 
  

	3.3	Number of Shares subject to Award 

 The number of Shares subject to each Award will be
the amount of the Bonus which would otherwise be payable to the Participant which is to be paid in the form of an Award (see rule 3.1.1) divided by the Market Value of a Share on the Date of Grant, rounded down to the nearest whole Share. 

The Bonus shall be converted into the currency in which Shares are traded (if different to that in which the Bonus is to be paid) using the
Exchange Rate. 
  

	4	Granting Awards 

  

	4.1	Documentation of Awards 

 Awards will be granted by deed. Each Participant will be sent
an award certificate and/or an award letter on or as soon as practicable after the Date of Grant (and the award certificate may be the deed granting the Award or another document). The certificate and/or the award letter will summarise the terms
which have been set in relation to the Award under rule 3.1. 

  
 4 

 The deed and certificate will be sent on such basis as may be determined by the Share Plan
Committee (not inconsistent with these rules and the decisions made under rule 3) and will be issued in relation to any Award, only with the approval of that committee. The ‘Share Plan Committee’ is the committee established by the board
of the Company to administer the Plan. 
  

	4.2	Time when Awards may be granted 

 As soon as reasonably practicable after the
announcement of the Group’s annual results for the financial year when the number of Shares subject to the Award can be determined (having regard to any Dealing Restrictions), the Company will grant to each Participant an Award over the number
of Shares determined under rule 3.3. An Award may be granted at any other time, subject to any Dealing Restrictions, if the Remuneration Committee determines that this is appropriate. 

 

	5	No transfer of Awards and Awards not pensionable 

 A Participant may not transfer, assign
or otherwise dispose of an Award or any rights in respect of it. If, in breach of this rule, a Participant transfers, assigns or disposes of an Award or rights, whether voluntarily or involuntarily, the relevant Award will immediately lapse. This
rule 5 does not apply to the transmission of an Award on the death of a Participant to his personal representatives. 
 Neither an Award nor
any benefit in respect of the Plan is pensionable. 
  

	6	Rights issues and variations of capital 

 If there is a variation in the equity share
capital of the Company, including a capitalisation, sub-division, consolidation or reduction of share capital or if there is a rights issue, demerger (in whatever form), special dividend or exempt distribution for tax purposes or other distribution
in specie, the number of Shares and/or the kind of securities comprised in each Award may be adjusted in any way (including retrospective adjustments) which the Group Remuneration Committee considers appropriate to take account of the effect
of the transaction on the value of Awards. 
  

	7	Vesting 

  

	7.1	Normal Vesting 

 Subject to the rest of these rules, an Award will Vest on each Vesting
Date as to the relevant number of Shares (increased as described in rule 7.5 if applicable). 
 Unless the Vesting of an Award on each
Vesting Date and the subsequent delivery of Shares in respect of it do not give rise to any dealing which would be a Dealing Restriction, the Award will Vest as soon as is practicable after the Dealing Restriction no longer applies. 

  
 5 

	7.2	Consequences of Vesting for Conditional Awards 

 Subject to the rest of this rule 7 and
to rule 13, to the extent a Conditional Award Vests, the Grantor will procure that the relevant number of Shares is transferred to or to the order of the Participant within 30 calendar days of the date on which it Vests. 

 

	7.3	Consequences of Vesting for Nil-Cost Options 

  

	 	7.3.1	Subject to Rule 7.1 and Rule 8, the Participant may exercise a Nil-Cost Option from the date on which it Vests. He may exercise it only in respect of the number of Shares in respect of which it has Vested.

  

	 	7.3.2	Subject to the rest of this rule 7 and to rule 13, the Grantor will procure that the relevant number of Shares are transferred to or to the order of the Participant within 30 calendar days of the date on which it
is validly exercised. 

  

	7.4	Cash equivalent 

 The Remuneration Committee may decide, if it is appropriate for legal,
regulatory or tax reasons, to make a cash payment to a Participant, in lieu of delivering Shares, of an equivalent value to the Shares on the date of Vesting (or the date of exercise in the case of a Nil-Cost Option), including any additional Shares
under rule 7.5.but subject to any necessary deductions required by law. 
  

	7.5	Dividend equivalents 

 If an Award carries Dividend Equivalents, the number of Shares
subject to it will be enhanced on the basis determined by the Remuneration Committee, which may be by increasing the number of Shares comprised in the Award (including any additional Shares previously added to it under this rule 7.5) by an
additional number of Shares having a Market Value on the record date of the dividend or when it is paid equivalent to the gross or net amount of the dividend to take account of all dividends the record date for which falls between the Date of Grant
and the Release Date. 
 The number shall be rounded down to the nearest whole Share and for the purpose of this rule 7.5, dividends means
ordinary dividends paid in respect of Shares, unless the Remuneration Committee determines otherwise in any particular case. It will not include any distribution in respect of which an adjustment is made under rule 6. 

 

	8	Adjustment of Awards 

  

	8.1	Review of Awards 

  

	 	8.1.1	Prior to an Award Vesting, the Group Remuneration Committee may, in its absolute discretion, determine that an Award should be adjusted if it decides that: 

 

	 	(i)	a business decision taken after the start of the financial year to which the Bonus relates by the business unit in which the Participant works at the time of the decision has resulted in a material breach of any law,
regulation, code of practice or other instrument which applies to companies or individuals within the business unit; 

  
 6 

	 	(ii)	there is a materially adverse restatement of the accounts for the year to which the Bonus relates: 

  

	 	(a)	of the business unit in which the Participant worked at any time in that year; and/or 

  

	 	(b)	of any Member of the Group which is attributable to incorrect information about the affairs of that business unit; and/or 

  

	 	8.1.2	If rule 8.1.1 applies, the Group Remuneration Committee will make the same decision in respect of all Participants who work for the same business unit at the time of the decision. 

 

	8.2	Postponement of Vesting Date 

 Where a Participant’s Award is being reviewed in
accordance with Rule 8.1 its Vesting Date shall be postponed until the Group Remuneration Committee has made its determination, provided that the Group Remuneration Committee shall confirm to the Participant the latest date the Vesting Date may be
postponed to. 
  

	8.3	Adjustment of Awards 

 Following any review under Rule 8.1, the Group Remuneration
Committee may determine that any Award which has not yet Vested be adjusted, by reducing the number of Shares in respect of that Award as the Group Remuneration Committee believes to be appropriate (including to zero). The Shares which may be
adjusted may include any Shares which represent any dividends in accordance with Rule 7.5. Any Participant affected by an adjustment will be notified of this in writing as soon as practicable. 

 

	9	Exercise and lapse of Nil-Cost Options 

 A Nil-Cost Option can be exercised for the
period of six months from the date it Vests at the end of which it will lapse. 
 A Nil-Cost Option can only be exercised by written notice
to the Company or the Grantor in such form (including electronic form) as the Share Plan Committee or the Remuneration Committee may specify and on payment of the specified option price (if any). The date of exercise of the Nil-Cost Option will be
the date of actual receipt of the notice. 
  

	10	Leaving employment, death and other lapse 

  

	10.1	Ceasing to be an employee other than as set out in Rule 10.2 and Rule 10.3 

 Except where
rule 10.2 or rule 10.3 applies or where the Participant’s employer is sold (see rule 11), if a Participant ceases to be an employee of a Member of the Group, his Award will continue in effect, subject to the rules of the Plan, unless the
Remuneration Committee determines that it may Vest on or soon after the date the employment ceases, on such basis as the Remuneration Committee may specify. If, in accordance with Rule 3.1.7, an Award was granted on the basis that it will lapse on
specified cessation of employment circumstances, it shall lapse in accordance with those circumstances. 

  
 7 

	10.2	Cause 

 An Award which has not Vested will immediately lapse if: 

 

	 	10.2.1	the Participant ceases to be an employee for Cause; or 

  

	 	10.2.2	after he has ceased to be an employee, facts emerge which, if known at the time of cessation, would have amounted to Cause. 

  

	10.3	Death 

 If a Participant dies, the Award will Vest in full on the date of death. 

 

	11	Sale of employer and takeover of Prudential 

  

	11.1	Exchange or Vesting on a Takeover or sale of employer 

 If there is a Takeover or if the
Participant’s employer is sold, the Group Remuneration Committee, in its absolute discretion, will decide whether an Award will: 
  

	 	11.1.1	Vest in part or in full on the Takeover or sale becoming effective (and if the Award is a Nil-Cost Option, when it will lapse to the extent not exercised); and/or 

 

	 	11.1.2	continue in accordance with the rules of the Plan; and/or 

  

	 	11.1.3	lapse and, in exchange, the Participant will be granted an award under any other share or cash incentive plan which the Group Remuneration Committee, in its absolute discretion, considers to be broadly equivalent
to the Award; and/or 

  

	 	11.1.4	be exchanged in accordance with rule 11.2. 

 Alternatively, the Group Remuneration
Committee may allow the Participant to choose from two or more of the choices above. 
 For the avoidance of doubt, the Group Remuneration
Committee need not make the same decision in relation to all affected Awards. 
 There is a “Takeover” if: 

 

	 	11.1.5	a person (or a group of persons acting in concert) obtains Control of the Company as a result of making an offer to acquire Shares; or 

 

	 	11.1.6	a court sanctions a compromise or arrangement under section 895 of the Companies Act 2006 in connection with the acquisition of Shares. 

A Participant’s employer is sold if: 
  

	 	11.1.7	the Participant’s employing company ceases to be under the Control of the Company; 

  

	 	11.1.8	there is a transfer of the undertaking, or the part of the undertaking, in which the Participant works to a person which is neither under the Control of the Company nor a Member of the Group nor any other company
which is designated by the Group Remuneration Committee to be an associated company. 

  
 8 

	11.2	Exchange of Awards 

 If an Award is to be exchanged, the following provisions will apply:

  

	 	11.2.1	The new award will be in respect of shares in any body corporate determined by the company offering the exchange. 

  

	 	11.2.2	The new award shall have equivalent terms as the Award that was exchanged. 

  

	 	11.2.3	The new award will be treated as having been acquired at the same time as the Award that was exchanged and will Vest in the same manner and at the same time. 

 

	 	11.2.4	The new award will be subject to the rules as they last had effect in relation to the Award that was exchanged. 

  

	 	11.2.5	With effect from the exchange, the rules will be construed in relation to the new award as if references to Shares were references to the shares over which the new award is granted and references to the Company
were references to the body corporate determined under rule 11.2.1. 

  

	12	Demergers and significant distributions 

 If the Group Remuneration Committee becomes
aware that the Company is or is expected to be affected by any demerger, dividend in specie, super dividend or other transaction not falling within rule 11 (takeovers) which, in the opinion of the Group Remuneration Committee, would affect the
current or future value of any Award, the Group Remuneration Committee, may, acting fairly, reasonably and objectively, in their discretion, allow some or all Awards to Vest wholly or in part. 

The Group Remuneration Committee will notify any Participant who is affected by its exercising its discretion under this rule. 

 

	13	Tax 

 The Participant will be responsible for all taxes, social security contributions or
other levies arising in connection with the grant, Vesting, exercise, surrender or transfer of any Award and the transfer of Shares in connection with it or the payment or deferral of any Bonus. Notwithstanding anything else in these rules, the
Company, any employing company or the trustee of any employee benefit trust from which Shares may be provided may make such arrangements as it considers necessary to recover the amount of any such liability from the Participant. These arrangements
may include: 
  

	 	(i)	selling sufficient Shares on behalf of the Participant and retaining the proceeds; or 

  

	 	(ii)	reducing the number of Shares to be transferred to the Participant under the Plan; or 

  

	 	(iii)	deducting any amount from any cash payment due to the Participant under the Plan or otherwise. 

  
 9 

	14	General 

  

	14.1	Rights attaching to Shares 

 The Participant will be entitled to all rights attaching to
the Shares by reference to a record date on or after the date of transfer. He will not be entitled to rights before that date. 
  

	14.2	Shares to be listed 

 If and so long as Shares are listed on the Official List of the UK
Listing Authority and traded on the London Stock Exchange, the Company will apply for listing of any Shares issued under the Plan as soon as practicable after their allotment. 

 

	14.3	Consents 

 All allotments, issues and transfers of Shares will be subject to any
necessary consents under any relevant enactments or regulations for the time being in force anywhere in the world. The Participant will be responsible for complying with any requirements he needs to fulfil in order to obtain or avoid the necessity
for any such consent. 
  

	14.4	Articles of association 

 Any Shares acquired pursuant to Awards are subject to the
articles of association of the Company from time to time in force. 
  

	14.5	Documents sent to shareholders 

 The Company need not send to Participants copies of any
documents or notices normally sent to the holders of its Shares. 
  

	14.6	Committee’s decisions final and binding 

 The decision of the Group Remuneration
Committee on the interpretation of the rules or in any dispute relating to Bonuses or Awards or any other matter relating to the Plan will be final and conclusive. 
  

	14.7	Costs 

 Each employing company will, if requested by the Company, reimburse the Company
for any costs incurred in connection with Bonuses or Awards made to employees of that company. 
  

	14.8	Relationship of the Plan to the Participant’s employment 

  

	 	14.8.1	For the purposes of this rule, “Employee” means any Participant, any person who is eligible to become a Participant or any other person. 

 

	 	14.8.2	This rule applies: 

  

	 	(i)	whether the Company has full discretion in the operation of the Plan, or whether the Company could be regarded as being subject to any obligations in the operation of the Plan; 

  
 10 

	 	(ii)	during an Employee’s employment or employment relationship; and 

  

	 	(iii)	after the termination of an Employee’s employment or employment relationship, whether the termination is lawful or unlawful. 

  

	 	14.8.3	Nothing in the rules or the operation of the Plan forms part of the contract of employment or employment relationship of an Employee. The rights and obligations arising from the employment relationship between
the Employee and his employer are separate from, and are not affected by, the Plan. Participation in the Plan does not create any right to, or expectation of, continued employment or a continued employment relationship. 

 

	 	14.8.4	The grant of Bonuses or Awards on a particular basis in any year does not imply any right to or expectation of the grant of Bonuses or Awards on the same basis, or at all, in any future year. 

 

	 	14.8.5	No Employee is entitled to participate in the Plan, or be considered for participation in it, at a particular level or at all. 

 

	 	14.8.6	Without prejudice to an Employee’s right to acquire Shares on the Vesting of an Award and subject to and in accordance with the express terms of the rules and any performance condition, no Employee has any
rights in respect of the exercise or omission to exercise any discretion, or the making or omission to make any decision, relating to a Bonus or an Award. Any and all discretions, decisions or omissions relating to the Award may operate to the
disadvantage of the Employee, even if this could be regarded as capricious or unreasonable, or could be regarded as in breach of any implied term between the Employee and his employer, including any implied duty of trust and confidence. Any such
implied term is excluded and overridden by this rule. 

  

	 	14.8.7	No Employee has any right to compensation for any loss in relation to the Plan, including: 

  

	 	(i)	any loss or reduction of any rights or expectations under the Plan in any circumstances or for any reason (including lawful or unlawful termination of employment or the employment relationship); 

 

	 	(ii)	any exercise of a discretion or a decision taken in relation to a Bonus Award or an Award or to the Plan, or any failure to exercise a discretion or take a decision; 

 

	 	(iii)	the operation, suspension, termination or amendment of the Plan. 

  

	 	14.8.8	The grant or Vesting of an Award is permitted only on the basis that the Participant accepts all the provisions of the rules, including in particular this rule. By participating in the Plan, an Employee waives
all rights in relation to the Award, other than the right to acquire Shares on the Vesting of the Award subject to and in accordance with the express terms of the rules and any performance condition, in consideration for, and as a condition of, the
grant of a Bonus or an Award under the Plan. 

  

	 	14.8.9	Nothing in this Plan confers any benefit, right or expectation on a person who is not an Employee. No such third party has any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of
this Plan. This does not affect any other right or remedy of a third party. 

  
 11 

	 	14.8.10	Each of the provisions of this rule 14.8 is entirely separate and independent from each of the other provisions. If any provision is found to be invalid then it will be deemed never to have been part of these
rules and to the extent that it is possible to do so, this will not affect the validity or enforceability of any of the remaining provisions. 

  

	14.9	Employee trust 

 The Company and any Member of the Group may provide money to the trustee
of any trust or any other person to enable them or him to acquire shares to be held for the purposes of the Plan, or enter into any guarantee or indemnity for those purposes, to the extent permitted by Section 682 of the Companies Act 2006.

  

	14.10	Data protection 

 By participating in the Plan, the Participant consents to the holding
and processing of personal data provided by the Participant to the Company for all purposes relating to the operation of the Plan. These include, but are not limited to: 
  

	 	14.10.1	administering and maintaining Participant records; 

  

	 	14.10.2	providing information to trustees of any employee benefit trust, registrars, brokers or third party administrators of the Plan; 

 

	 	14.10.3	providing information to future purchasers of the Company or the business in which the Participant works; 

  

	 	14.10.4	transferring information about the Participant to any country. 

  

	14.11	Notices 

 Any notice or other document which has to be given to a Participant or
prospective Participant under or in connection with the Plan may be: 
  

	 	14.11.1	delivered or sent by post to him at his home address according to the records of his employing company; or 

  

	 	14.11.2	sent by e-mail or fax to any e-mail address or fax number which according to the records of his employing company is used by him; 

or in either case such other address which the Company considers appropriate. 

Any notice or other document which has to be given to the Company or other duly appointed agent under or in connection with the Plan may be
delivered or sent by post to it at its respective registered office (or such other place as the Remuneration Committee or duly appointed agent may from time to time decide and notify to Participants) sent by e-mail or fax to any e-mail address or
fax number notified to the sender. 
 Notices sent by post will be deemed to have been given on the second day after the date of posting.
However, notices sent by or to a Participant in a different country to that from which the notice was sent will be deemed to have been given on the seventh day after the date of posting. 

Notices sent by e-mail or fax, in the absence of evidence of non-delivery, will be deemed to have been received on the day after sending. 

  
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	15	Changing the Plan 

 The Group Remuneration Committee may at any time change the Plan in
any way (including changes to Awards already granted) and may add new Schedules to the rules. 
  

	16	Governing law and jurisdiction 

 English law governs the Plan and all Awards and their
construction. The English Courts have non-exclusive jurisdiction in respect of disputes arising under or in connection with the Plan, or any Bonus or any Award. 

  
 13 

 SCHEDULE 1 

Restricted Share Awards 
 This Schedule 1
shall apply to any Award which takes the form of Restricted Shares. Restricted Shares may be granted to a Participant who has elected to pay income tax in respect of their Awards prior to the date of Vesting. 

 

	1	Definitions 

  

	1.1	The meaning of words used for Awards will apply to Restricted Share Awards unless stated otherwise and unless the context otherwise requires. 

 

	1.2	The rules applying to Awards will apply to Restricted Share Awards, except as set out below or as the context requires, as if references to Awards were references to Restricted Share Awards. 

 

	1.3	Restricted Shares are the Shares comprised in a Restricted Share Award. 

  

	2	Restricted Share Agreement 

 A Participant who is to be made a Restricted Share Award
must enter into an agreement prior to the Restricted Share Award being made (“Restricted Share Agreement”) which provides that: 
  

	2.1	The Participant will waive any rights to dividends and voting rights until the date of Vesting; 

  

	2.2	The Participant will enter into a tax election under Section 431 of the Income Tax (Earnings and Pensions) Act 2003 no later than 14 days after the date of grant of the Restricted Share Award;

  

	2.3	The Participant will not (except for transfer on death to their personal representatives or the sale of Shares to pay tax or the sale of some rights under a rights issue or similar transaction to enable the
balance of such rights to be exercised) transfer or assign his Restricted Share Award or any Restricted Shares comprised in it before the Vesting Date and if he does the Restricted Share Award will lapse and the Restricted Shares will immediately be
forfeit (meaning that the Restricted Shares will be transferred, with no consideration or compensation payable to the Participant, as the Company may direct); 

  

	2.4	The Participant will sign any document requested by Company to enforce these rules and any terms of the Restricted Share Agreement; 

 

	3	Award 

 As soon as practicable after a Restricted Share Award has been made, the Company
will procure that the relevant number of Restricted Shares are transferred to the Participant or another person to be held for the benefit of the Participant. 
  

	4	Tax 

 The Company may arrange for the sale of such number of Restricted Shares to meet
any income tax or social security charges of the Participant. Such sale may take place prior to the date of Vesting. 

  
 14 

	5	Rights in respect of Restricted Shares 

  

	5.1	Except to the extent set out in the Restricted Share Agreement, a Participant shall have all the same rights as any other shareholder from the date of grant of the Restricted Share Award in respect of the
Restricted Shares until the date the Restricted Share Award lapses and the Restricted Shares are forfeit, including any rights arising in the event of a variation in share capital. 

 

	5.2	Any shares, securities, cash or other rights allotted to Participants in respect of Restricted Shares for no consideration, or with the proceeds of sale of such shares, securities, cash or rights (but not new
consideration provided by the Participant) as a result of a variation in share capital, demerger, rights issue, special dividend or similar transaction shall be treated as if they were awarded to the Participant at the same time as the Restricted
Shares in respect of which such shares, securities or rights were conferred and subject to the rules of the Plan and the terms of the Restricted Share Agreement as if they were Restricted Shares. The Company may require any cash held on this basis
to be used to acquire other shares or securities which will be held on the same basis. 

  

	6	Date of Vesting 

 On the date of Vesting the restrictions set out in these rules and the
Restricted Share Agreement shall cease to apply to the Restricted Shares. If the Restricted Shares are held by a person for the benefit of the Participant (for example by the trustees of an employee benefit trust) then that person shall transfer the
Restricted Shares to the Participant or as they may order. 
  

	7	Dividend Equivalents 

 As soon as practicable after the date of Vesting the Participant
will receive additional Shares equivalent in value to dividends otherwise payable between the Date of Grant and the date of Vesting of the Restricted Share Award on the number of Shares released but for the avoidance of doubt not in respect of any
Shares sold to pay income tax on the making of the Restricted Share Award. Any fractions will be aggregated and rounded down to the nearest whole Share. 

  
 15 

 SCHEDULE 2 

United States 
 The Committee may decide
that this Schedule 2 will apply to any Award made to a Participant who is subject to taxation under the laws of the United States of America (a ‘US Participant’). The Committee will decide whether Paragraph 1 or Paragraph 2 will
apply. 
  

	1	409A Exempt 

  

	1.1	Intention of this Paragraph 1 

 This Paragraph 1 is intended to ensure that an Award to
which it applies is exempt from section 409A of the US Internal Revenue Code 1986, as amended (the ‘Code’) and shall override the rules and any other Schedule. 

 

	1.2	Voluntary Deferral 

 Where a Participant makes a voluntary deferral of Bonus under the
Plan or any of the Schedules, any such amount of the Bonus deferred into an Award must be after the deduction of US income tax. 
  

	1.3	Leaving employment 

 Where a Participant dies or ceases to be an employee and the
Committee decides or the rules and the relevant Schedule provide that the Awards shall not lapse to some extent, the Award shall Vest to that extent on the date of cessation. 
  

	2	409A Compliant 

  

	2.1	Intention of this Paragraph 2 

 This Paragraph 2 is intended to ensure that an Award to
which it applies complies with the requirements of Section 409A of the Code and shall override the rules of this Plan and any other Schedule. The rules of this Plan and this Schedule 2 shall, with respect to a US Participant, be interpreted and
applied in a manner that complies with the Code, including Section 409A thereof, and other applicable laws of the United States of America. 
  

	2.2	Granting of Awards 

 Section 409A of the Code requires that deferrals of
compensation, including a grant of an Award under this Plan that defers a Bonus, be made in advance pursuant to certain rules and exceptions. Therefore, notwithstanding any other rules of the Plan, the following rules apply to the granting of Awards
to US Participants. 
  

	 	2.2.1	New Participants 

 In the first year in which a US Participant is selected to
participate in the Plan pursuant to Rule 2 of the Plan, the Date of Grant of an Award shall be not later than thirty calendar days following the date on which the US Participant is first selected to participate in the Plan, and the US Participant
will be sent an award certificate not later than the end of such thirty-day period. An Award granted under this paragraph 2.2.1 shall not be in respect of any Bonus earned for services performed prior to the Date of Grant. 

  
 16 

	 	2.2.2	Awards Relating to Performance Pay. 

 Except as provided in paragraph 2.2.1 of this
Schedule 2, the Date of Grant of an Award with respect to a Bonus that qualifies as “Performance Pay”, as defined below, shall be not later than June 30th of the calendar year during which the US Participant performs the services that
earn such Bonus, and the US Participant will be sent an award certificate not later than such June 30th that contains at least the terms described in rule 3.1 of the Plan. 

For purposes of this Schedule 2, “Performance Pay” means compensation the amount of which, or the entitlement to which, is
contingent on the satisfaction of pre-established organisational or individual performance criteria relating to a performance period of at least twelve consecutive months. Performance criteria shall be considered “pre-established” only if
they are irrevocably established not later than ninety days after the commencement of the period of service to which the criteria relate and the outcome is substantially uncertain at the time the criteria are established. Performance criteria may be
subjective criteria, as opposed to objective criteria, if: 
  

	 	(i)	the subjective performance criteria are bona fide and relate to the performance of the US Participant, a group of employees that includes the US Participant, a business unit for which the US Participant provides
services, or one or more or all of the Members of the Group; and 

  

	 	(ii)	the determination that any subjective performance criteria have been met is not made by the US Participant or a family member of the US Participant (within the meaning of Section 267(c)(4) of the Code, applied as
if the family of an individual includes the spouse of any member of the family), or a person under the effective control of the US Participant or such a family member, and no amount of compensation of the person making such determination is
effectively controlled in whole or in part by the US Participant or such a family member. 

 In all respects, the term
Performance Pay as used herein shall be interpreted in accordance with US Treasury Regulation Section 1.409A-1(e). 
  

	 	2.2.3	Awards Relating to Non-Performance Pay. 

 Except as provided in paragraph 2.2.1 of this
Schedule 2, the Date of Grant with respect to a Bonus that does not qualify as “Performance Pay”, as defined above, shall be not later than December 31st of the calendar year that immediately precedes the calendar year during which
the US Participant will perform the services that earn such Bonus and the US Participant will be sent an award certificate not later than such December 31st that contains at least the terms described in rule 3.1 of the Plan. 

  
 17 

	2.3	Irrevocability. 

 As required by Section 409A of the Code, the terms set forth in an
award certificate shall become irrevocable as of the last day on which the award certificate is required to be sent to a US Participant pursuant to this paragraph 2 provided, however, that if a US Participant is not entitled to receive the Bonus to
which an Award relates, the US Participant shall not be entitled to receive the Award to the same extent. 
 The terms set forth in an award
certificate shall not contain any provision that grants any Member of the Group or the US Participant the ability to affect the time or form of payment of the Award, or the amount of the Award, except to the extent specifically permitted under
Section 409A of the Code. 
 The Group Remuneration Committee’s authority to amend the Plan or to change an Award already granted
pursuant to rule 15 of the Plan shall not be exercised in a manner that would cause the Plan to fail to comply with the requirements of Section 409A of the Code with respect to a US Participant. 

 

	2.4	Nil Cost Options 

 An Award that is granted to a US Participant shall take the form of a
Conditional Award and shall not take the form of a Nil-Cost Option. 
  

	2.5	Change in Control 

  

	 	2.5.1	The Award of a US Participant shall not be subject to rules 11 or 12 of the Plan. Instead, the Award of a US Participant shall Vest automatically in full upon a “Change in Control” that affects:

  

	 	(i)	the US Participant’s employer; 

  

	 	(ii)	a company that is liable for the payment of the US Participant’s Award, but only if the Award is attributable to services performed for such company or there is a bona fide business purpose for such liability;

  

	 	(iii)	a Member of the Group that owns more than fifty percent of a company described in (i) or (ii) above; or 

  

	 	(iv)	a Member of the Group that is in a chain of companies in which each company owns more than fifty percent of another company in the chain, ending in a company described in (i) or (ii) above (companies described
in (i) through (iv) shall be referred to as an “Affected Company”). 

 For purposes of this Schedule 2, a
“Change in Control” means a change in the ownership or effective control of an Affected Company, or in the ownership of a substantial portion of the assets of an Affected Company, as those respective changes are defined in
Section 409A(a)(2)(A)(v) of the Code and US Treasury Regulation 1.409A-3(i)(5). 
  

	 	2.5.2	 This paragraph 2.5 of this Schedule 2 shall apply to determine the extent to which an Award granted to a US Participant Vest upon any event
that affects the ownership or control of any company or its assets, notwithstanding the rules of the First Amended and Restated Brooke Holdings, Inc. Change of Control Severance Plan, any later version of that plan, or any other plan, policy or
other arrangement the rules of which would require the Vesting of an Award upon terms other than those described in this paragraph 2.5. A Participant’s right to a Bonus and Award

  
 18 

	 	
shall, in accordance with rule 14.8.8 of the Plan, be conditioned on the Participant consenting to the application of this paragraph 2.5 notwithstanding the terms of any other plan, policy or
other arrangement described above, which consent is deemed to have been given by the Participant accepting such right and not objecting in advance and in writing. 

 

	2.6	Trust 

 Any money, shares or other assets that are held in trust pursuant to rule 14.9 of
the Plan shall not be used to satisfy the obligations of the Company or any Member of the Group to a US Participant, except to the extent that: 
  

	 	2.6.1	such trust and such money, shares or other assets held by such trust are located within the jurisdiction of the United States of America, and 

 

	 	2.6.2	the assets of the trust remain subject to the claims of the Company’s and the Member’s of the Group’s creditors in the event of insolvency. 

No guarantee or indemnity shall be obtained with respect to obligations that are owed to a US Participant under the Plan. 

  
 19

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