Document:

Exhibit
      10.3

   

  Investment
        Management trust agreement

   

  This
      Investment Management Trust Agreement (this “Agreement”) is made effective as of [●], 2022, by
      and between Heartland Media Acquisition Corp., a Delaware corporation (the “Company”), and Continental
      Stock Transfer & Trust Company, a New York limited purpose trust company (the “Trustee”).

   

  WHEREAS,
      the Company’s registration statement on Form S-1, File No. 333-261374, as amended (the “Registration Statement”)
      and prospectus, as amended (the “Prospectus”) for the initial public offering of the Company’s
      units (the “Units”), each of which consists of one share of the Company’s shares of Class A common
      stock, par value $0.0001 per share (“Common Stock”), and one-half of one redeemable warrant, each whole
      warrant entitling the holder thereof to purchase one share of Common Stock, subject to adjustment (such initial public offering
      hereinafter referred to as the “Offering”), has been declared effective as of the date hereof by the
      U.S. Securities and Exchange Commission; and

   

  WHEREAS,
      the Company has entered into an Underwriting Agreement, dated as of [●], 2022 (the “Underwriting Agreement”),
      with BofA Securities, Inc. and Moelis & Company LLC, as representatives (the “Representatives”)
      of the several underwriters (the “Underwriters”) named therein; and

   

  WHEREAS,
      as described in the Prospectus, $179,375,000 of the gross proceeds of the Offering and sale of the Private Placement Warrants
      (as defined in the Underwriting Agreement) (or $206,281,250 if the Underwriters’ over-allotment option is exercised in full)
      will be delivered to the Trustee to be deposited and held in a segregated trust account located at all times in the United States
      (the “Trust Account”) for the benefit of the Company, the holders of the shares of Common Stock issued
      in the Offering and the Underwriters as hereinafter provided (the amount to be delivered to the Trustee (and any interest subsequently
      earned thereon) is referred to herein as the “Property,” the stockholders for whose benefit the Trustee
      shall hold the Property are referred to as the “Public Stockholders,” and the Public Stockholders, the
      Company and the Underwriters are referred to together as the “Beneficiaries”); and

   

  WHEREAS,
      pursuant to the Underwriting Agreement, a portion of the Property equal to $6,125,000, or $7,043,750 if the Underwriters’
      over-allotment option is exercised in full (the “General Deferred Discount”), is attributable to deferred
      underwriting discounts and commissions that will be payable by the Company to the Underwriters upon and concurrently with the
      consummation of a Business Combination (as defined below); and

   

  WHEREAS,
      the Company and the Trustee desire to enter into this Agreement to set forth the terms and conditions pursuant to which the Trustee
      shall hold the Property.

   

  NOW
      THEREFORE, IT IS AGREED:

   

  	1.	Agreements
              and Covenants of Trustee. The Trustee hereby agrees and covenants to:

   

  (a)          Hold
      the Property in trust for the Beneficiaries in accordance with the terms of this Agreement in the Trust Account, which Trust Account
      shall be established by the Trustee in the United States at J.P. Morgan Chase Bank, N.A. (or at another U.S. chartered commercial
      bank with consolidated assets of $100 billion or more) and maintained by the Trustee, and at a brokerage institution selected
      by the Trustee that is reasonably satisfactory to the Company;

   

  (b)          Manage,
      supervise and administer the Trust Account subject to the terms and conditions set forth herein;

   

  
     

    
      

    

  

   

  (c)          In
      a timely manner, upon the written instruction of the Company, invest and reinvest the Property solely in United States government
      securities within the meaning of Section 2(a)(16) of the Investment Company Act of 1940, as amended (the “Investment
          Company Act”), having a maturity of 185 days or less, or in money market funds meeting the conditions of paragraphs
      (d)(1), (d)(2), (d)(3) and (d)(4) of Rule 2a-7 promulgated under the Investment Company Act (or any successor rule), which invest
      only in direct U.S. government treasury obligations, as determined by the Company; the Trustee may not invest in any other securities
      or assets, it being understood that the Trust Account will earn no interest while account funds are uninvested awaiting the Company’s
      instructions hereunder; and while account funds are invested or uninvested, the Trustee may earn bank credits or other consideration
      during such periods;

   

  (d)          Collect
      and receive, when due, all principal, interest or other income arising from the Property, which shall become part of the Property,
      as such term is used herein;

   

  (e)          Promptly
      notify the Company and the Representatives of all communications received by the Trustee with respect to any Property requiring
      action by the Company;

   

  (f)          Supply
      any necessary information or documents as may be requested by the Company (or its authorized agents) in connection with the Company’s
      preparation of the tax returns relating to assets held in the Trust Account or in connection with the preparation or completion
      of the audit of the Company’s financial statements by the Company’s auditors;

   

  (g)          Participate
      in any plan or proceeding for protecting or enforcing any right or interest arising from the Property if, as and when instructed
      by the Company to do so;

   

  (h)          Render
      to the Company, and to such other persons as the Company may instruct, monthly written statements of the activities of, and amounts
      in, the Trust Account reflecting all receipts and disbursements of the Trust Account;

   

  (i)           Commence
      liquidation of the Trust Account only after and promptly after (x) receipt of, and only in accordance with, the terms of a letter
      from the Company (“Termination Letter”) in a form substantially similar to that attached hereto as either
      Exhibit A or Exhibit B, as applicable, signed on behalf of the Company by its Chief Executive Officer, President,
      Chief Operating Officer, Chief Financial Officer or Secretary or the Chairman of its Board of Directors (the “Board”)
      or by any other authorized officer of the Company, and complete the liquidation of the Trust Account and distribute the Property
      in the Trust Account, including interest earned on the funds held in the Trust Account (net of taxes payable and, in the case
      of a Termination Letter in the form of Exhibit B hereto, less up to $100,000 of interest that may be released to the Company
      to pay dissolution expenses), only as directed in the Termination Letter and the other documents referred to therein, or (y) the
      date which is, the later of (1) 18 months after the closing of the Offering, or up to 21 months after the closing of the Offering
      at the election of the Company, subject to certain conditions, including the deposit of $1,750,000 (or $0.10 per unit) into the
      Trust Account, and (2) such later date as may be approved by the Company’s stockholders in accordance with the Company’s
      amended and restated certificate of incorporation, as the same may be amended (the “Certificate of Incorporation”),
      if a Termination Letter has not been received by the Trustee prior to such date, in which case the Trust Account shall be liquidated
      in accordance with the procedures set forth in the Termination Letter attached hereto as Exhibit B and the Property in
      the Trust Account, including interest earned on the funds held in the Trust Account (net of taxable payable and less up to $100,000
      of interest that may be released to the Company to pay dissolution expenses) shall be distributed to the Public Stockholders of
      record as of such date. It is acknowledged and agreed that there should be no reduction in the principal amount per share initially
      deposited in the Trust Account;

   

  
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  (j)           Upon
      written request from the Company, which may be given from time to time in a form substantially similar to that attached hereto
      as Exhibit C (a “Withdrawal Instruction”), withdraw from the Trust Account and distribute to
      the Company the amount of interest earned on the Property requested by the Company to cover any tax obligations owed by the Company
      as a result of assets of the Company or interest or other income earned on the Property, which amount shall be delivered directly
      to the Company by electronic funds transfer or other method of prompt payment, and the Company shall forward such payment to the
      relevant taxing authority; provided, however, that to the extent there is not sufficient cash in the Trust Account
      to pay such tax obligation, the Trustee shall liquidate such assets held in the Trust Account as shall be designated by the Company
      in writing to make such distribution; so long as such distribution shall not result in a reduction in the principal amount per
      Unit initially deposited in the Trust Account; provided, however, that if the tax to be paid is a franchise tax,
      the written request by the Company to make such distribution shall be accompanied by a copy of the franchise tax bill from the
      State of Delaware for the Company and a written statement from the principal financial officer of the Company setting forth the
      actual amount payable (it being acknowledged and agreed that no amount in excess of interest income earned on the Property shall
      be payable from the Trust Account). The Withdrawal Instruction of the Company referenced above shall constitute presumptive evidence
      that the Company is entitled to said funds, and the Trustee shall have no responsibility to look beyond said request;

   

  (k)          Upon
      written request from the Company, which may be given from time to time in a form substantially similar to that attached hereto
      as Exhibit D (a “Stockholder Redemption Withdrawal Instruction”), the Trustee shall distribute
      on behalf of the Company the amount requested by the Company to be used to redeem shares of Common Stock from Public Stockholders
      properly submitted for redemption in connection with a stockholder vote to approve an amendment to the Certificate of Incorporation
      (A) to modify the substance or timing of the Company’s obligation to allow redemption in connection with the Company’s
      initial Business Combination or the Company’s obligation to redeem 100% of the shares of Common Stock included in the Units
      sold in the Offering (such shares, the “Public Shares”) if the Company has not consummated an initial
      Business Combination within such time as is described in the Certificate of Incorporation or (B) with respect to any other provision
      relating to stockholders’ rights or pre-initial Business Combination activity. The Stockholder Redemption Withdrawal Instruction
      of the Company referenced above shall constitute presumptive evidence that the Company is entitled to distribute said funds, and
      the Trustee shall have no responsibility to look beyond said request; and

   

  (l)          Not
      make any withdrawals or distributions from the Trust Account other than pursuant to Section 1(i), (j) or (k)
      above.

   

  	2.	Agreements
              and Covenants of the Company. The Company hereby agrees and covenants to:

   

  (a)          Give
      all instructions to the Trustee hereunder in writing, signed by the Company’s Chairman of the Board, Chief Executive Officer,
      President, Chief Operating Officer, Chief Financial Officer or Secretary or another authorized officer of the Company. In addition,
      except with respect to its duties under Sections 1(i), (j) and (k) hereof, the Trustee shall be entitled
      to rely on, and shall be protected in relying on, any verbal or telephonic advice or instruction which it, in good faith and with
      reasonable care, believes to be given by any one of the persons authorized above to give written instructions, provided that the
      Company shall promptly confirm such instructions in writing;

   

  
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  (b)          Subject
      to Section 4 hereof, hold the Trustee harmless and indemnify the Trustee from and against any and all documented expenses,
      including reasonable outside counsel fees and disbursements, or losses suffered by the Trustee in connection with any action taken
      by it hereunder and in connection with any action, suit or other proceeding brought against the Trustee involving any claim, or
      in connection with any claim or demand, which in any way arises out of or relates to this Agreement, the services of the Trustee
      hereunder, or the Property or any interest earned on the Property, except for expenses and losses resulting from the Trustee’s
      gross negligence, fraud or willful misconduct. Promptly after the receipt by the Trustee of notice of demand or claim or the commencement
      of any action, suit or proceeding, pursuant to which the Trustee intends to seek indemnification under this Section 2(b),
      it shall notify the Company in writing of such claim (hereinafter referred to as the “Indemnified Claim”).
      The Trustee shall have the right to conduct and manage the defense against such Indemnified Claim; provided that the Trustee
      shall obtain the consent of the Company with respect to the selection of counsel, which consent shall not be unreasonably withheld.
      The Trustee may not agree to settle any Indemnified Claim without the prior written consent of the Company, which such consent
      shall not be unreasonably withheld. The Company may participate in such action with its own counsel;

   

  (c)          Pay
      the Trustee the fees set forth on Schedule A hereto, including an initial acceptance fee, annual administration fee, and
      transaction processing fee which fees shall be subject to modification by the parties from time to time. It is expressly understood
      that the Property shall not be used to pay such fees unless and until it is distributed to, or on behalf of, the Company pursuant
      to Section 1(i) hereof. The Company shall pay the Trustee the initial acceptance fee and the first annual administration
      fee at the consummation of the Offering. The Company shall not be responsible for any other fees or charges of the Trustee except
      as set forth in this Section 2(c), Schedule A and as may be provided in Section 2(b) hereof;

   

  (d)          In
      connection with any vote of the Company’s stockholders regarding any merger, capital stock exchange, asset acquisition,
      stock purchase, reorganization or similar business combination involving the Company and one or more businesses (a “Business
          Combination”), provide to the Trustee an affidavit or certificate of the inspector of elections for the stockholder
      meeting verifying the vote of such stockholders regarding such Business Combination;

   

  (e)          Provide
      the Representatives with a copy of any Termination Letter(s) and/or any other correspondence that is sent to the Trustee with
      respect to any proposed withdrawal from the Trust Account promptly after it issues the same;

   

  (f)          Instruct
      the Trustee to make only those distributions that are permitted under this Agreement, and refrain from instructing the Trustee
      to make any distributions that are not permitted under this Agreement;

   

  (g)          Expressly
      provide in any Instruction Letter (as defined in Exhibit A) delivered in connection with a Termination Letter in the form
      attached hereto as Exhibit A that the General Deferred Discount be paid directly to the account or accounts directed by
      the Representatives; and

   

  (h)          Within
      four (4) business days after the Underwriters’ exercise of the over-allotment option (or any unexercised portion thereof)
      or such over-allotment option expires, provide the Trustee with a notice in writing of the total amount of the General Deferred
      Discount, which shall in no event be less than $6,125,000 (or $7,043,750 if the Underwriters’ over-allotment option is exercised
      in full).

   

  	3.	Limitations
              of Liability. The Trustee shall have no responsibility or liability to:

   

  (a)          Imply
      obligations, perform duties, inquire or otherwise be subject to the provisions of any agreement or document other than this Agreement
      and that which is expressly set forth herein;

   

  (b)          Take any action with respect to the
      Property, other than as directed in Section 1 hereof, and the Trustee shall have no
      liability to any party under this Agreement except for liability arising out of the Trustee’s gross negligence, fraud or
      willful misconduct;

   

  
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  (c)          Institute
      any proceeding for the collection of any principal and income arising from, or institute, appear in or defend any proceeding of
      any kind with respect to, any of the Property unless and until it shall have received written instructions from the Company given
      as provided herein to do so and the Company shall have advanced or guaranteed to it funds sufficient to pay any expenses incident
      thereto;

   

  (d)          Change
      the investment of any Property, other than in compliance with Section 1 hereof;

   

  (e)          Refund
      any depreciation in principal of any Property;

   

  (f)          Assume
      that the authority of any person designated by the Company to give instructions hereunder shall not be continuing unless provided
      otherwise in such designation, or unless the Company shall have delivered a written revocation of such authority to the Trustee;

   

  (g)          The
      Company or to anyone else for any action taken or omitted by it, or any action suffered by it to be taken or omitted, in good
      faith and in the Trustee’s best judgment, except for the Trustee’s gross negligence, fraud or willful misconduct.
      The Trustee may rely conclusively and shall be protected in acting upon any order, notice, demand, certificate, opinion or advice
      of counsel (including counsel chosen by the Trustee, which counsel may be the Company’s counsel), statement, instrument,
      report or other paper or document (not only as to its due execution and the validity and effectiveness of its provisions, but
      also as to the truth and acceptability of any information therein contained) which the Trustee believes, in good faith and with
      reasonable care, to be genuine and to be signed or presented by the proper person or persons. The Trustee shall not be bound by
      any notice or demand, or any waiver, modification, termination or rescission of this Agreement or any of the terms hereof, unless
      evidenced by a written instrument delivered to the Trustee, signed by the proper party or parties and, if the duties or rights
      of the Trustee are affected, unless it shall give its prior written consent thereto;

   

  (h)          Verify
      the accuracy of the information contained in the Registration Statement;

   

  (i)          Provide
      any assurance that any Business Combination entered into by the Company or any other action taken by the Company is as contemplated
      by the Registration Statement;

   

  (j)          File
      information returns with respect to the Trust Account with any local, state or federal taxing authority or provide periodic written
      statements to the Company documenting the taxes payable by the Company, if any, relating to any interest income earned on the
      Property;

   

  (k)          Prepare,
      execute and file tax reports, income or other tax returns and pay any taxes with respect to any income generated by, and activities
      relating to, the Trust Account, regardless of whether such tax is payable by the Trust Account or the Company, including, but
      not limited to, franchise and income tax obligations, except pursuant to Section 1(j) hereof; or

   

  (l)          Verify
      calculations, qualify or otherwise approve the Company’s written requests for distributions pursuant to Sections 1(i),
      (j) and (k) hereof.

   

  4.           Trust
        Account Waiver. The Trustee has no right of set-off or any right, title, interest or claim of any kind (“Claim”)
      to, or to any monies in, the Trust Account, and hereby irrevocably waives any Claim to, or to any monies in, the Trust Account
      that it may have now or in the future. In the event the Trustee has any Claim against the Company under this Agreement, including,
      without limitation, under Section 2(b) or (c) hereof, the Trustee shall pursue such Claim solely against the Company
      and its assets outside the Trust Account and not against the Property or any monies in the Trust Account.

   

  
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  	5.	Termination.
            This Agreement shall terminate as follows:

   

  (a)          If
      the Trustee gives written notice to the Company that it desires to resign under this Agreement, the Company shall use its reasonable
      efforts to locate a successor trustee, pending which the Trustee shall continue to act in accordance with this Agreement. At such
      time that the Company notifies the Trustee that a successor trustee has been appointed by the Company and has agreed to become
      subject to the terms of this Agreement, the Trustee shall transfer the management of the Trust Account to the successor trustee,
      including but not limited to the transfer of copies of the reports and statements relating to the Trust Account, whereupon this
      Agreement shall terminate; provided, however, that in the event that the Company does not locate a successor trustee
      within ninety (90) days of receipt of the resignation notice from the Trustee, the Trustee may submit an application to have the
      Property deposited with any court in the State of New York or with the United States District Court for the Southern District
      of New York and upon such deposit, the Trustee shall be immune from any liability whatsoever; or

   

  (b)          At
      such time that the Trustee has completed the liquidation of the Trust Account and its obligations in accordance with the provisions
      of Section 1(i) hereof and distributed the Property in accordance with the provisions of the Termination Letter, this Agreement
      shall terminate except with respect to Section 2(b).

   

  	6.	Miscellaneous.

   

  (a)          The
      Company and the Trustee each acknowledge that the Trustee will follow the security procedures set forth below with respect to
      funds transferred from the Trust Account. The Company and the Trustee will each restrict access to confidential information relating
      to such security procedures to authorized persons. Each party must notify the other party immediately if it has reason to believe
      unauthorized persons may have obtained access to such confidential information, or of any change in its authorized personnel.
      In executing funds transfers, the Trustee shall rely upon all information supplied to it by the Company, including, account names,
      account numbers, and all other identifying information relating to a Beneficiary, Beneficiary’s bank or intermediary bank.
      Except for any liability arising out of the Trustee’s gross negligence, fraud or willful misconduct, the Trustee shall not
      be liable for any loss, liability or expense resulting from any error in the information or transmission of the funds.

   

  (b)          This
      Agreement shall be governed by and construed and enforced in accordance with the laws of the State of New York, without giving
      effect to conflicts of law principles that would result in the application of the substantive laws of another jurisdiction. This
      Agreement may be executed in several original or facsimile counterparts, each one of which shall constitute an original, and together
      shall constitute but one instrument.

   

  (c)          This
      Agreement contains the entire agreement and understanding of the parties hereto with respect to the subject matter hereof. Except
      for Sections 1(i), 1(j) and 1(k) hereof (which sections may not be modified, amended or deleted without the
      affirmative vote of sixty-five percent (65%) or more of the then outstanding shares of Common Stock and Class B common stock,
      par value $0.0001 per share, of the Company, voting together as a single class; provided that no such amendment will affect
      any Public Stockholder who has properly elected to redeem his, her or its Public Shares in connection with a stockholder vote
      to amend this Agreement), this Agreement or any provision hereof may only be changed, amended or modified (other than to correct
      a typographical error) by a writing signed by each of the parties hereto; provided, however, that no such change,
      amendment or modification to Section 1(i), 2(g) or Exhibit A may be made without the prior written consent
      of the Representatives.

   

  
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  (d)         The parties hereto consent to the
      jurisdiction and venue of any state or federal court located in the City of New York, State
      of New York, for purposes of resolving any disputes hereunder. AS TO ANY CLAIM, CROSS-CLAIM OR COUNTERCLAIM IN ANY WAY RELATING
        TO THIS AGREEMENT, EACH PARTY WAIVES THE RIGHT TO TRIAL BY JURY.

   

  (e)          Any
      notice, consent or request to be given in connection with any of the terms or provisions of this Agreement shall be in writing
      and shall be sent by express mail or similar private courier service, by certified mail (return receipt requested), by hand delivery
      or by electronic mail:

   

  if
      to the Trustee, to:

   

  Continental
      Stock Transfer & Trust Company

      1 State Street, 30th Floor

      New York, New York 10004

      Attn: Francis Wolf and Celeste Gonzalez

      Email: fwolf@continentalstock.com

      Email: cgonzalez@continentalstock.com

   

  if
      to the Company, to:

   

  Heartland
      Media Acquisition Corp.

      3282 Northside Parkway, Suite 275

      Atlanta, Georgia 30327

      Attn: Robert S. Prather, Jr.

      Email: bob@heartlandtv.com

   

  in
      each case, with copies to:

   

  Proskauer
      Rose LLP

      Eleven Times Square

      New York, New York 10036

      Attn: Daniel Forman

      Email: dforman@proskauer.com

   

  if
      to the Underwriters, to

   

  BofA
      Securities, Inc.

      One Bryant Park

      New York, New York 10036

      Attn: ECM Legal

   

  Moelis
      & Company LLC

      399 Park Avenue, 5th Floor

      New York, New York 10022

      Attn: Steven Halperin

      Email: steven.halperin@moelis.com

   

  
    7

    
      

    

  

   

  and

      

      Davis Polk & Wardwell LLP

      450 Lexington Avenue

      New York, New York 10017

      Attn: Derek Dostal

      Email: derek.dostal@davispolk.com

   

  (f)          Each
      of the Company and the Trustee hereby represents that it has the full right and power and has been duly authorized to enter into
      this Agreement and to perform its respective obligations as contemplated hereunder. The Trustee acknowledges and agrees that it
      shall not make any claims or proceed against the Trust Account, including by way of set-off, and shall not be entitled to any
      funds in the Trust Account under any circumstance.

   

  (g)         This
      Agreement is the joint product of the Trustee and the Company and each provision hereof has been subject to the mutual consultation,
      negotiation and agreement of such parties and shall not be construed for or against any party hereto.

   

  (h)         This
      Agreement may be executed in counterparts, each of which when so executed shall be deemed to be an original and all of which when
      taken together shall constitute one and the same instrument. The words “execution,” “signed,” “signature”
      and words of like import in this Agreement or in any other certificate, agreement or document related to this Agreement shall
      include images of manually executed signatures transmitted by facsimile or other electronic format (including, without limitation,
      “pdf,” “tif” or “jpg”) and other electronic signatures (including, without limitation, DocuSign
      and AdobeSign). The use of electronic signatures and electronic records (including, without limitation, any contract or other
      record created, generated, sent, communicated, received, or stored by electronic means) shall be of the same legal effect, validity
      and enforceability as a manually executed signature or use of a paper-based record-keeping system to the fullest extent permitted
      by applicable law, including the Federal Electronic Signatures in Global and National Commerce Act, the New York State Electronic
      Signatures and Records Act and any other applicable law, including, without limitation, any state law based on the Uniform Electronic
      Transactions Act or the Uniform Commercial Code.

   

  (i)          Each
      of the Company and the Trustee hereby acknowledges and agrees that the Representatives, on behalf of the Underwriters, are third
      party beneficiaries of this Agreement.

   

  (j)          Except
      as specified herein, no party to this Agreement may assign its rights or delegate its obligations hereunder to any other person
      or entity.

   

   

    

  [Signature
        Page Follows]

   

  
    8

    
      

    

  

   

  IN
        WITNESS WHEREOF, the parties have duly executed this Investment Management Trust Agreement as of the date first written above.

   

  	 	CONTINENTAL STOCK TRANSFER & TRUST COMPANY, as Trustee
	 	 	 
	 	By:	         
	 	Name: Francis Wolf
	 	Title:  Vice President
	 	 	 
	 	 
	 	HEARTLAND MEDIA ACQUISITION CORP.
	 	 	 
	 	By:	 
	 	Name: Robert S. Prather, Jr.
	 	Title:   Chief Executive Officer and Director

   

   

  

  [Signature
        Page to Investment Management Trust Agreement]

   

  
     

    
      

    

  

   

  Schedule
      A

   

  	Fee Item	 	Time and method of payment	 	Amount	 
	Initial acceptance fee	 	Initial closing of IPO by wire transfer	 	$	3,500	 
	 	 	 	 	 	 
	Annual fee	 	First year, initial closing of IPO by wire transfer; thereafter on the anniversary of the effective date of the IPO by wire transfer or check	 	$	10,000	 
	 	 	 	 	 	 
	Transaction processing fee for disbursements to Company under Sections 1(i), (j), and (k)	 	Billed by Trustee to Company under Section 1	 	$	250	 
	 	 	 	 	 	 
	Paying Agent services as required pursuant to Section 1(i) 	 	Billed to Company upon delivery of service pursuant to Section 1(i)	 	Prevailing rates	 

   

  
     

    
      

    

  

   

  Exhibit
      A

   

  [letterhead
      of company]

      [insert date]

   

  Continental
      Stock Transfer & Trust Company

      1 State Street, 30th Floor

      New York, New York 10004

      Attn: Francis Wolf

   

  Re:
      Trust Account – Termination Letter

   

  Dear
      Mr. Wolf:

   

  Pursuant
      to Section 1(i) of the Investment Management Trust Agreement between Heartland Media Acquisition Corp. (the “Company”)
      and Continental Stock Transfer & Trust Company (the “Trustee”), dated as of [●], 2022 (the “Trust
          Agreement”), this is to advise you that the Company has entered into an agreement with [●] (the “Target
          Business”) to consummate a business combination with Target Business (the “Business Combination”)
      on or about [●]. The Company shall notify you at least seventy-two (72) hours in advance of the actual date (or such shorter time
      period as you may agree) of the consummation of the Business Combination (the “Consummation Date”).
      Capitalized terms used but not defined herein shall have the meanings set forth in the Trust Agreement.

   

  In
      accordance with the terms of the Trust Agreement, we hereby authorize you to commence to liquidate all of the assets of the Trust
      Account, such that, on the Consummation Date, all of funds held in the Trust Account will be immediately available for transfer
      to the account or accounts that the Company and the Representatives, solely with respect to the General Deferred Discount, shall
      direct on the Consummation Date. It is acknowledged and agreed that while the funds are on deposit in the Trust Account awaiting
      distribution, none of the Company or the Representatives will earn any interest or dividends.

   

  On
      the Consummation Date (i) counsel for the Company shall deliver to you written notification that the Business Combination has
      been consummated, or will be consummated substantially, concurrently with your transfer of funds to the accounts as directed by
      the Company (the “Notification”) and (ii) the Company shall deliver to you (a) a certificate of the
      Chief Executive Officer of the Company (the “Vote Verification Certificate”), which verifies that either
      (i) the Business Combination has been approved by a vote of the Company’s stockholders, if a vote is held or (ii) no vote
      of the Company’s stockholders for the approval of the Business Combination is required and none has been held, and (b) a
      joint written instruction signed by the Company and the Representatives with respect to the transfer of the funds held in the
      Trust Account, including payment of amounts owed to Public Stockholders who have properly exercised their redemption rights and
      express instructions to pay the General Deferred Discount from the Trust Account directly to the account or accounts directed
      by the Representatives (the “Instruction Letter”). You are hereby directed and authorized to transfer
      the funds held in the Trust Account immediately upon your receipt of the Notification, the Vote Verification Certificate and the
      Instruction Letter, in accordance with the terms of the Instruction Letter. In the event that certain deposits held in the Trust
      Account may not be liquidated by the Consummation Date without penalty, you will notify the Company in writing of the same and
      the Company shall direct you as to whether such funds should remain in the Trust Account and be distributed after the Consummation
      Date to the Company. Upon the distribution of all the funds, net of any payments necessary for reasonable unreimbursed expenses
      related to liquidating the Trust Account, your obligations under the Trust Agreement shall be terminated.

   

  
    A-1

    
      

    

  

   

  In
      the event that the Business Combination is not consummated on the Consummation Date described in the notice thereof and we have
      not notified you on or before the original Consummation Date of a new Consummation Date, then upon receipt by the Trustee of written
      instructions from the Company, the funds held in the Trust Account shall be reinvested as provided in Section 1(c) of the Trust
      Agreement on the business day immediately following such original Consummation Date as set forth in such notice as soon thereafter
      as possible.

   

  	 	Very truly yours,
	 	 	 
	 	Heartland Media Acquisition Corp.
	 	 
	 	By:	      
	 	Name: 
	 	Title: 

   

  	Cc:	BofA
            Securities, Inc.

  Moelis & Company LLC

   

  
    A-2

    
      

    

  

   

  Exhibit
      B

   

  [Letterhead
      of Company]

      [Insert date]

   

  Continental
      Stock Transfer & Trust Company

      1 State Street, 30th Floor

      New York, New York 10004

      Attn: Francis Wolf

   

  Re:
      Trust Account – Termination Letter

   

  Dear
      Mr. Wolf:

   

  Pursuant
      to Section 1(i) of the Investment Management Trust Agreement between Heartland Media Acquisition Corp. (the “Company”)
      and Continental Stock Transfer & Trust Company (the “Trustee”), dated as of [●], 2022 (the “Trust
          Agreement”), this is to advise you that the Company has been unable to effect a Business Combination within the
      time frame specified in the Certificate of Incorporation, as described in the Company’s Prospectus relating to the Offering.
      Capitalized terms used but not defined herein shall have the meanings set forth in the Trust Agreement.

   

  In
      accordance with the terms of the Trust Agreement, we hereby authorize you to liquidate all of the assets in the Trust Account
      and keep the total proceeds thereof in the Trust Account to await distribution to the Public Stockholders. The Company has selected
      [●] as the effective date for the purpose of determining when the Public Stockholders will be entitled to receive their share
      of the liquidation proceeds. It is acknowledged that no interest will be earned by the Company on the liquidation proceeds while
      on deposit in the Trust Account. You agree to be the Paying Agent of record and, in your separate capacity as Paying Agent, agree
      to distribute said funds directly to the Public Stockholders in accordance with the terms of the Trust Agreement and the Certificate
      of Incorporation. Upon the distribution of all the funds, net of any payments necessary for reasonable unreimbursed expenses related
      to liquidating the Trust Account, your obligations under the Trust Agreement shall be terminated, except to the extent otherwise
      provided in Section 1(i) of the Trust Agreement.

   

  	 	Very truly yours,
	 	 	 
	 	Heartland Media Acquisition Corp.
	 	 
	 	By:	      
	 	Name: 
	 	Title: 

   

  	Cc:	BofA
            Securities, Inc.

  Moelis
      & Company LLC

   

  
    B-1

    
      

    

  

   

  Exhibit
      C

   

  [Letterhead
      of company]

      [insert date]

   

  

      Continental Stock Transfer & Trust Company

      1 State Street, 30th Floor

      New York, New York 10004

      Attn: Francis Wolf

   

  Re:
      Trust Account Tax Payment Withdrawal Instruction

   

  Dear
      Mr. Wolf:

   

  Pursuant
      to Section 1(j) of the Investment Management Trust Agreement between Heartland Media Acquisition Corp. (the “Company”)
      and Continental Stock Transfer & Trust Company (the “Trustee”), dated as of [●], 2022 (the “Trust
          Agreement”), the Company hereby requests that you deliver to the Company $_____________ of the interest income earned
      on the Property as of the date hereof. Capitalized terms used but not defined herein shall have the meanings set forth in the
      Trust Agreement.

   

  The
      Company needs such funds to pay for the tax obligations as set forth on the attached tax return or tax statement. In accordance
      with the terms of the Trust Agreement, you are hereby directed and authorized to transfer (via wire transfer) such funds promptly
      upon your receipt of this letter to the Company’s operating account at:

   

  [WIRE
      INSTRUCTION INFORMATION]

   

  	 	Very truly yours,
	 	 	 
	 	Heartland Media Acquisition Corp.
	 	 
	 	By:	       
	 	Name: 
	 	Title: 

   

  	Cc:	BofA
            Securities, Inc.

  Moelis & Company LLC

   

  
    C-1

    
      

    

  

   

  Exhibit
      D

   

  [Letterhead
      of company]

      [insert date]

   

  Continental
      Stock Transfer & Trust Company

      1 State Street, 30th Floor

      New York, New York 10004

      Attn: Francis Wolf

   

  Re:
      Trust Account – Stockholder Redemption Withdrawal Instruction

   

  Dear
      Mr. Wolf:

   

  Pursuant
      to Section 1(k) of the Investment Management Trust Agreement between Heartland Media Acquisition Corp. (the “Company”)
      and Continental Stock Transfer & Trust Company (the “Trustee”), dated as of [●], 2022 (“Trust
          Agreement”), the Company hereby requests that you deliver $[●] of the principal and interest income earned on the
      Property as of the date hereof to the Public Stockholders who have properly elected to have their Public Shares redeemed by the
      Company as described below. Capitalized terms used but not defined herein shall have the meanings set forth in the Trust Agreement.

   

  The
      Company needs such funds to pay the Public Stockholders who have properly elected to have their Public Shares redeemed by the
      Company in connection with a stockholder vote to approve an amendment to the Certificate of Incorporation (A) to modify the substance
      or timing of the Company’s obligation to allow redemption in connection with the Company’s initial Business Combination
      or to redeem 100% of the Public Shares if the Company has not consummated its initial Business Combination within such time as
      is described in the Certificate of Incorporation or (B) with respect to any other provision relating to stockholders’ rights
      or pre-initial Business Combination activity. As such, you are hereby directed and authorized to transfer (via wire transfer)
      such funds promptly upon your receipt of this letter to a segregated account held by you on behalf of such Public Stockholders
      in accordance with your customary procedures.

   

  	 	Very truly yours,
	 	 	 
	 	Heartland Media Acquisition Corp.
	 	 
	 	By:	      
	 	Name: 
	 	Title: 

   

  	Cc:	BofA
            Securities, Inc.

  Moelis & Company LLC

   

  D-1Exhibit
      10.4

   

  Registration
        Rights Agreement

   

  THIS
      REGISTRATION RIGHTS AGREEMENT (this “Agreement”), dated as of [●], 2022, is made and entered into by and
      among Heartland Media Acquisition Corp., a Delaware corporation (the “Company”), Heartland Sponsor LLC, a Delaware
      limited liability company (the “Sponsor”), Moelis & Company LLC (“Moelis”) and the undersigned
      parties listed under Holders on the signature page hereto (each such party, together with the Sponsor, Moelis and any person or
      entity who hereafter becomes a party to this Agreement pursuant to Section 5.2 of this Agreement, a “Holder”
      and collectively the “Holders”).

   

  Preamble

   

  WHEREAS,
      the Company and the Sponsor have entered into that certain Securities Subscription Agreement, dated as of March 3, 2021, pursuant
      to which the Sponsor purchased an aggregate of 7,187,500 shares (the “Founder Shares”) of the Company’s
      Class B common stock, par value $0.0001 per share (the “Class B Common Stock”);

   

  WHEREAS,
      pursuant to that certain Share Forfeiture Notice, dated as of October 27, 2021, the Company gave notice to the Sponsor and the
      Sponsor acknowledged and agreed that the Company had cancelled 1,437,500 Founder Shares held by the Sponsor, such that the Sponsor
      owned an aggregate of 5,750,000 Founder Shares immediately after such cancellation;

   

  WHEREAS,
      pursuant to that certain Share Forfeiture Notice, dated as of January 14, 2022, the Company gave notice to the Sponsor and the
      Sponsor acknowledged and agreed that the Company had cancelled 718,750 Founder Shares held by the Sponsor, such that the Sponsor
      owned an aggregate of 5,031,250 Founder Shares immediately after such cancellation;

   

  WHEREAS,
      the Founder Shares are convertible into shares of the Company’s Class A common stock, par value $0.0001 per share (the “Common
        Stock”), on the terms and conditions provided in the Company’s amended and restated certificate of incorporation,
      as may be amended from time to time;

   

  WHEREAS,
      on [●], 2022, the Company and the Sponsor entered into that certain Private Placement Warrants Purchase Agreement, pursuant
      to which the Sponsor agreed to purchase 9,875,000 warrants (or up to 11,056,250 warrants pro rata to the extent that the over-allotment
      option in connection with the Company’s initial public offering is exercised) (the “Private Placement Warrants”)
      from the Company at a price of $1.00 per warrant, in a private placement transaction occurring simultaneously with the closing
      of the Company’s initial public offering (and the closing of the over-allotment option, if applicable);

   

  WHEREAS,
      in order to fund working capital deficiencies or finance the Company’s transaction costs in connection with an intended
      initial Business Combination (as defined below), the Sponsor or an affiliate of the Sponsor or certain of the Company’s
      officers or directors may, but are not obligated to, loan the Company funds as the Company may require, of which up to $1,500,000
      of such loans may be convertible into an additional 1,500,000 Private Placement Warrants (the “Working Capital Warrants”
      and, together with the Private Placement Warrants, the “Warrants”);

   

  WHEREAS,
      each whole Warrant shall entitle the holder thereof to purchase one share of Common Stock at a price of $11.50 per share (subject
      to adjustment); and

   

  WHEREAS,
      the Company and the Holders desire to enter into this Agreement, pursuant to which the Company shall grant the Holders certain
      registration rights with respect to certain securities of the Company, as set forth in this Agreement.

   

  NOW,
      THEREFORE, in consideration of the mutual representations, covenants and agreements contained herein, and certain other
      good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto, intending to
      be legally bound, hereby agree as follows:

   

  
     

    
      

    

  

   

      

  ARTICLE
        I

   

  DEFINITIONS

   

  1.1           Definitions.
      The terms defined in this Article I shall, for all purposes of this Agreement, have the respective meanings set forth below:

   

  “Adverse
        Disclosure” shall mean any public disclosure of material non-public information, which disclosure, in the good faith
      judgment of the Chief Executive Officer or the Chief Financial Officer of the Company, after consultation with counsel to the
      Company, (i) would be required to be made in any Registration Statement or Prospectus in order for the applicable Registration
      Statement or Prospectus not to contain any untrue statement of a material fact or omit to state a material fact necessary to make
      the statements contained therein (in the case of any Prospectus and any preliminary Prospectus, in the light of the circumstances
      under which they were made) not misleading, (ii) would not be required to be made at such time if the Registration Statement were
      not being filed and (iii) the Company has a bona fide business purpose for not making such information public.

   

  “Agreement”
      shall have the meaning given in the Preamble hereto.

   

  “Board”
      shall mean the Board of Directors of the Company.

   

  “Business
        Combination” shall mean any merger, capital stock exchange, asset acquisition, stock purchase, reorganization or other
      similar business combination with one or more businesses, involving the Company.

   

  “Commission”
      shall mean the U.S. Securities and Exchange Commission.

   

  “Common
        Stock” shall have the meaning given in the Recitals hereto.

   

  “Company”
      shall have the meaning given in the Preamble hereto.

   

  “Demand
        Registration” shall have the meaning given in subsection 2.1.1.

   

  “Demanding
        Holder” shall have the meaning given in subsection 2.1.1.

   

  “Exchange
        Act” shall mean the Securities Exchange Act of 1934, as amended, and as it may be further amended from time to time.

   

  “Form
        S-1” shall have the meaning given in subsection 2.1.1.

   

  “Form
        S-3” shall have the meaning given in subsection 2.3.

   

  
    2

    
      

    

  

   

  “Founder
        Shares” shall have the meaning given in the Recitals hereto and shall be deemed to include the shares of Common Stock
      issuable upon conversion thereof.

   

  “Founder
        Shares Lock-up Period” shall mean, with respect to the Founder Shares, the period ending on the earlier of (A) one year
      after the completion of the Company’s initial Business Combination and (B) subsequent to the Company’s initial Business
      Combination, (x) if the last reported sale price of the Common Stock equals or exceeds $12.00 per share (as adjusted for stock
      splits, stock dividends, reorganizations, recapitalizations and the like) for any 20 trading days within any 30-trading day period
      commencing at least 150 days after the Company’s initial Business Combination or (y) the date on which the Company completes
      a liquidation, merger, capital stock exchange, reorganization or other similar transaction that results in all of the Company’s
      stockholders having the right to exchange their shares of Common Stock for cash, securities or other property.

   

  “Holders”
      shall have the meaning given in the Preamble hereto.

   

  “Insider
        Letter” shall mean that certain letter agreement, dated as of the date hereof, by and among the Company, the Sponsor
      and each of the Company’s officers, directors and director nominees.

   

  “Maximum
        Number of Securities” shall have the meaning given in subsection 2.1.4.

   

  “Misstatement”
      shall mean an untrue statement of a material fact or an omission to state a material fact required to be stated in a Registration
      Statement or Prospectus, or necessary to make the statements in a Registration Statement or Prospectus (in the case of any Prospectus,
      in the light of the circumstances under which they were made) not misleading.

   

  “Moelis”
      shall have the meaning given in the Preamble hereto.

   

  “Permitted
        Transferees” shall mean a person or entity to whom a Holder of Registrable Securities is permitted to transfer such
      Registrable Securities prior to the expiration of the Founder Shares Lock-up Period or Private Placement Lock-up Period, as the
      case may be, under the Insider Letter, this Agreement and any other applicable agreement between such Holder and the Company and
      to any transferee thereafter.

   

  “Piggyback
        Registration” shall have the meaning given in subsection 2.2.1.

   

  “Private
        Placement Lock-up Period” shall mean, with respect to Private Placement Warrants that are held by the initial purchasers
      of such Private Placement Warrants or their Permitted Transferees, and any shares of Common Stock issued or issuable upon the
      exercise or conversion of the Private Placement Warrants and that are held by the initial purchasers of the Private Placement
      Warrants or their Permitted Transferees, the period ending 30 days after the completion of the Company’s initial Business
      Combination.

   

  “Private
        Placement Warrants” shall have the meaning given in the Recitals hereto.

   

  “Prospectus”
      shall mean the prospectus included in any Registration Statement, as supplemented by any and all prospectus supplements and as
      amended by any and all post-effective amendments and including all material incorporated by reference in such prospectus.

   

  
    3

    
      

    

  

   

  “Registrable
        Security” shall mean (a) any shares of Common Stock issued or issuable upon the conversion of any Founder Shares, (b)
      the Warrants (including any shares of Common Stock issued or issuable upon the exercise of any such Warrants), (c) any outstanding
      shares of the Common Stock or any other equity security (including the shares of Common Stock issued or issuable upon the exercise
      or conversion of any other equity security) of the Company held by a Holder as of the date of this Agreement and (d) any other
      equity security of the Company issued or issuable with respect to any of the securities described in the foregoing clauses (a)
      - (c) by way of a stock dividend or stock split or in connection with a combination of shares, recapitalization, merger, consolidation
      or reorganization; provided, however, that, as to any particular Registrable Security, such security shall cease
      to be a Registrable Security when: (A) a Registration Statement with respect to the sale of such security shall have become effective
      under the Securities Act and such security shall have been sold, transferred, disposed of or exchanged in accordance with such
      Registration Statement; (B) such security shall have been otherwise transferred, a new certificate for such security not bearing
      a legend restricting further transfer shall have been delivered by the Company and subsequent public distribution of such security
      shall not require registration under the Securities Act; (C) such security shall have ceased to be outstanding; (D) such security
      may be sold without registration pursuant to Rule 144 promulgated under the Securities Act (or any successor rule promulgated
      by the Commission) (but with no volume or other restrictions or limitations); or (E) such security has been sold to, or through,
      a broker, dealer or underwriter in a public distribution or other public securities transaction.

   

  “Registration”
      shall mean a registration effected by preparing and filing a registration statement or similar document in compliance with the
      requirements of the Securities Act, and the applicable rules and regulations promulgated thereunder, and such registration statement
      becoming effective.

   

  “Registration
        Expenses” shall mean the out-of-pocket expenses of a Registration, including, without limitation, the following:

   

  (a)          all
      registration and filing fees (including fees with respect to filings required to be made with the Financial Industry Regulatory
      Authority, Inc.) and any securities exchange on which the Common Stock is then listed;

   

  (b)          fees
      and expenses of compliance with securities or blue sky laws (including reasonable fees and disbursements of counsel for the Underwriters
      in connection with blue sky qualifications of Registrable Securities);

   

  (c)          printing,
      messenger, telephone and delivery expenses;

   

  (d)          reasonable
      fees and disbursements of counsel for the Company;

   

  (e)          reasonable
      fees and disbursements of all independent registered public accountants of the Company incurred specifically in connection with
      such Registration; and

   

  (f)          reasonable
      fees and expenses of one (1) legal counsel selected by the majority-in-interest of the Demanding Holders initiating a Demand Registration
      to be registered for offer and sale in the applicable Registration.

   

  “Registration
        Statement” shall mean any registration statement filed by the Company with the Commission in compliance with the Securities
      Act and the rules and regulations promulgated thereunder (other than a Registration Statement on Form S-4 or Form S-8, or their
      successors), which registration statement covers the Registrable Securities pursuant to the provisions of this Agreement, including
      the Prospectus included in such registration statement, amendments (including post-effective amendments) and supplements to such
      registration statement, and all exhibits to and all material incorporated by reference in such registration statement.

   

  
    4

    
      

    

  

   

  “Requesting
        Holder” shall have the meaning given in subsection 2.1.1.

   

  “Securities
        Act” shall mean the Securities Act of 1933, as amended, and as may be further amended from time to time.

   

  “Sponsor”
      shall have the meaning given in the Preamble hereto.

   

  “Underwriter”
      shall mean a securities dealer who purchases any Registrable Securities as principal in an Underwritten Offering and not as part
      of such dealer’s market-making activities.

   

  “Underwritten
        Registration” or “Underwritten Offering” shall mean a Registration in which securities of the Company
      are sold to an Underwriter in a firm commitment underwriting for distribution to the public.

   

  “Warrants”
      shall have the meaning given in the Recitals hereto.

   

  “Working
        Capital Warrants” shall have the meaning given in the Recitals hereto.

   

  ARTICLE
      II

   

  REGISTRATIONS

   

  		2.1	Demand
                Registration.

   

  2.1.1     Request
        for Registration. Subject to the provisions of subsection 2.1.4 and Section 2.4 hereof, at any time and from
      time to time on or after the date the Company consummates its initial Business Combination, the Holders of at least a majority
      in interest of the then outstanding number of Registrable Securities (the “Demanding Holders”) may make a written
      demand for Registration of all or part of their Registrable Securities, which written demand shall describe the amount and type
      of securities to be included in such Registration and the intended method(s) of distribution thereof (such written demand a “Demand
        Registration”). The Company shall, within ten (10) days of the Company’s receipt of the Demand Registration, notify,
      in writing, all other Holders of Registrable Securities of such demand, and each Holder of Registrable Securities who thereafter
      wishes to include all or a portion of such Holder’s Registrable Securities in a Registration pursuant to a Demand Registration
      (each such Holder that includes all or a portion of such Holder’s Registrable Securities in such Registration, a “Requesting
        Holder”) shall so notify the Company, in writing, within five (5) days after the receipt by the Holder of the notice
      from the Company. Upon receipt by the Company of any such written notification from a Requesting Holder(s), such Requesting Holder(s)
      shall be entitled to have their Registrable Securities included in a Registration pursuant to a Demand Registration and the Company
      shall effect, as soon thereafter as practicable, the Registration of all Registrable Securities requested by the Demanding Holders
      and Requesting Holders pursuant to such Demand Registration, including by filing a Registration Statement relating thereto as
      soon as practicable, but not more than forty-five (45) days immediately after the Company’s receipt of the Demand Registration.
      Under no circumstances shall the Company be obligated to effect more than an aggregate of three (3) Registrations pursuant to
      a Demand Registration under this subsection 2.1.1 with respect to any or all Registrable Securities; provided, however,
      that a Registration shall not be counted for such purposes unless a Form S-1 or any similar long-form registration statement that
      may be available at such time (“Form S-1”) has become effective and all of the Registrable Securities requested
      by the Requesting Holders to be registered on behalf of the Requesting Holders in such Form S-1 Registration have been sold, in
      accordance with Section 3.1 of this Agreement.

   

  
    5

    
      

    

  

   

  2.1.2     Effective
        Registration. Notwithstanding the provisions of subsection 2.1.1 above or any other part of this Agreement, a Registration
      pursuant to a Demand Registration shall not count as a Registration unless and until (i) the Registration Statement filed with
      the Commission with respect to a Registration pursuant to the Demand Registration has been declared effective by the Commission
      and (ii) the Company has complied with all of its obligations under this Agreement with respect thereto; provided, however,
      that if, after such Registration Statement has been declared effective, an offering of Registrable Securities in a Registration
      pursuant to a Demand Registration is interfered with by any stop order or injunction of the Commission, federal or state court
      or any other governmental agency, the Registration Statement with respect to such Registration shall be deemed not to have been
      declared effective, unless and until, (i) such stop order or injunction is removed, rescinded or otherwise terminated, and (ii)
      a majority-in-interest of the Demanding Holders initiating such Demand Registration thereafter affirmatively elect to continue
      with such Registration and accordingly notify the Company in writing, but in no event later than five (5) days, of such election;
      provided, further, that the Company shall not be obligated or required to file another Registration Statement until
      the Registration Statement that has been previously filed with respect to a Registration pursuant to a Demand Registration becomes
      effective or is subsequently terminated.

   

  2.1.3     Underwritten
        Offering. Subject to the provisions of subsection 2.1.4 and Section 2.4 hereof, if a majority-in-interest of
      the Demanding Holders so advise the Company as part of their Demand Registration that the offering of the Registrable Securities
      pursuant to such Demand Registration shall be in the form of an Underwritten Offering, then the right of such Demanding Holder
      or Requesting Holder (if any) to include its Registrable Securities in such Registration shall be conditioned upon such Holder’s
      participation in such Underwritten Offering and the inclusion of such Holder’s Registrable Securities in such Underwritten
      Offering to the extent provided herein. All such Holders proposing to distribute their Registrable Securities through an Underwritten
      Offering under this subsection 2.1.3 shall enter into an underwriting agreement in customary form with the Underwriter(s)
      selected for such Underwritten Offering by the majority-in-interest of the Demanding Holders initiating the Demand Registration.

   

  2.1.4     Reduction
        of Underwritten Offering. If the managing Underwriter or Underwriters in an Underwritten Registration pursuant to a Demand
      Registration, in good faith, advise(s) the Company, the Demanding Holders and the Requesting Holders (if any) in writing that
      the dollar amount or number of Registrable Securities that the Demanding Holders and the Requesting Holders (if any) desire to
      sell, taken together with all other Common Stock or other equity securities that the Company desires to sell and the Common Stock
      or other equity securities, if any, as to which a Registration has been requested pursuant to separate written contractual piggy-back
      registration rights held by any other stockholders of the Company who desire to sell, exceeds the maximum dollar amount or maximum
      number of equity securities that can be sold in the Underwritten Offering without adversely affecting the proposed offering price,
      the timing, the distribution method or the probability of success of the Underwritten Offering (such maximum dollar amount or
      maximum number of such securities, as applicable, the “Maximum Number of Securities”), then the Company shall
      include in such Underwritten Offering, as follows: (i) first, the Registrable Securities of the Demanding Holders and the Requesting
      Holders (if any) (pro rata based on the respective number of Registrable Securities that each Demanding Holder and Requesting
      Holder (if any) has requested to be included in such Underwritten Registration and the aggregate number of Registrable Securities
      that the Demanding Holders and Requesting Holders have requested be included in such Underwritten Registration) that can be sold
      without exceeding the Maximum Number of Securities; (ii) second, to the extent that the Maximum Number of Securities has not been
      reached under the foregoing clause (i), the Registrable Securities of Holders (pro rata, based on the respective number of Registrable
      Securities that each Holder has so requested) exercising their rights to register their Registrable Securities pursuant to subsection
        2.2.1 hereof, without exceeding the Maximum Number of Securities; (iii) third, to the extent that the Maximum Number of Securities
      has not been reached under the foregoing clauses (i) and (ii), the Common Stock or other equity securities that the Company desires
      to sell, which can be sold without exceeding the Maximum Number of Securities; and (iv) fourth, to the extent that the Maximum
      Number of Securities has not been reached under the foregoing clauses (i), (ii) and (iii), the Common Stock or other equity securities
      of other persons or entities that the Company is obligated to register in a Registration pursuant to separate written contractual
      arrangements with such persons and that can be sold without exceeding the Maximum Number of Securities.

   

  
    6

    
      

    

  

   

  2.1.5     Demand
        Registration Withdrawal. A majority-in-interest of the Demanding Holders initiating a Demand Registration or a majority-in-interest
      of the Requesting Holders (if any), pursuant to a Registration under subsection 2.1.1 shall have the right to withdraw
      from a Registration pursuant to such Demand Registration for any or no reason whatsoever upon written notification to the Company
      and the Underwriter or Underwriters (if any) of their intention to withdraw from such Registration prior to the effectiveness
      of the Registration Statement filed with the Commission with respect to the Registration of their Registrable Securities pursuant
      to such Demand Registration. Notwithstanding anything to the contrary in this Agreement, the Company shall be responsible for
      the Registration Expenses incurred in connection with a Registration pursuant to a Demand Registration prior to its withdrawal
      under this subsection 2.1.5.

   

  		2.2	Piggyback
                Registration.

   

  2.2.1     Piggyback
        Rights. If, at any time on or after the date the Company consummates its initial Business Combination, the Company proposes
      to file a Registration Statement under the Securities Act with respect to an offering of equity securities, or securities or other
      obligations exercisable or exchangeable for, or convertible into equity securities, for its own account or for the account of
      stockholders of the Company (or by the Company and by the stockholders of the Company including, without limitation, pursuant
      to Section 2.1 hereof), other than a Registration Statement (i) filed in connection with any employee stock option or other
      benefit plan, (ii) for an exchange offer or offering of securities solely to the Company’s existing stockholders, (iii)
      for an offering of debt that is convertible into equity securities of the Company or (iv) for a dividend reinvestment plan, then
      the Company shall give written notice of such proposed filing to all of the Holders of Registrable Securities as soon as practicable
      but not less than ten (10) days before the anticipated filing date of such Registration Statement, which notice shall (A) describe
      the amount and type of securities to be included in such offering, the intended method(s) of distribution, and the name of the
      proposed managing Underwriter or Underwriters, if any, in such offering, and (B) offer to all of the Holders of Registrable Securities
      the opportunity to register the sale of such number of Registrable Securities as such Holders may request in writing within five
      (5) days after receipt of such written notice (such Registration, a “Piggyback Registration”). The Company
      shall, in good faith, cause such Registrable Securities to be included in such Piggyback Registration and shall use its reasonable
      best efforts to cause the managing Underwriter or Underwriters of a proposed Underwritten Offering to permit the Registrable Securities
      requested by the Holders pursuant to this subsection 2.2.1 to be included in such Piggyback Registration on the same terms
      and conditions as any similar securities of the Company included in such Piggyback Registration and to permit the sale or other
      disposition of such Registrable Securities in accordance with the intended method(s) of distribution thereof. All such Holders
      proposing to distribute their Registrable Securities through an Underwritten Offering under this subsection 2.2.1 shall
      enter into an underwriting agreement in customary form with the Underwriter(s) selected for such Underwritten Offering by the
      Company.

   

  2.2.2     Reduction
        of Piggyback Registration. If the managing Underwriter or Underwriters in an Underwritten Registration that is to be a Piggyback
      Registration, in good faith, advise(s) the Company and the Holders of Registrable Securities participating in the Piggyback Registration
      in writing that the dollar amount or number of securities that the Company desires to sell, taken together with (i) the Common
      Stock or other equity securities, if any, as to which Registration has been demanded pursuant to separate written contractual
      arrangements with persons or entities other than the Holders of Registrable Securities hereunder, (ii) the Registrable Securities
      as to which Registration has been requested pursuant to Section 2.2 hereof and (iii) the Common Stock or other equity securities,
      if any, as to which Registration has been requested pursuant to separate written contractual piggy-back registration rights of
      other stockholders of the Company, exceeds the Maximum Number of Securities, then:

   

  (a)        If
      the Registration is undertaken for the Company’s account, the Company shall include in any such Registration (A) first,
      the Common Stock or other equity securities that the Company desires to sell, which can be sold without exceeding the Maximum
      Number of Securities; (B) second, to the extent that the Maximum Number of Securities has not been reached under the foregoing
      clause (A), the Registrable Securities of Holders exercising their rights to register their Registrable Securities pursuant to
      subsection 2.2.1 hereof, pro rata, based on the respective number of Registrable Securities that each Holder has so requested,
      which can be sold without exceeding the Maximum Number of Securities; and (C) third, to the extent that the Maximum Number of
      Securities has not been reached under the foregoing clauses (A) and (B), the Common Stock or other securities, if any, as to which
      Registration has been requested pursuant to written contractual piggy-back registration rights of other stockholders of the Company,
      which can be sold without exceeding the Maximum Number of Securities;

   

    

  
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  (b)        If
      the Registration is pursuant to a request by persons or entities other than the Holders of Registrable Securities, then the Company
      shall include in any such Registration (A) first, the Common Stock or other equity securities, if any, of such requesting persons
      or entities, other than the Holders of Registrable Securities, which can be sold without exceeding the Maximum Number of Securities;
      (B) second, to the extent that the Maximum Number of Securities has not been reached under the foregoing clause (A), the Registrable
      Securities of Holders exercising their rights to register their Registrable Securities pursuant to subsection 2.2.1, pro
      rata, based on the respective number of Registrable Securities that each Holder has requested to be included in such Underwritten
      Registration and the aggregate number of Registrable Securities that the Holders have requested to be included in such Underwritten
      Registration, which can be sold without exceeding the Maximum Number of Securities; (C) third, to the extent that the Maximum
      Number of Securities has not been reached under the foregoing clauses (A) and (B), the Common Stock or other equity securities
      that the Company desires to sell, which can be sold without exceeding the Maximum Number of Securities; and (D) fourth, to the
      extent that the Maximum Number of Securities has not been reached under the foregoing clauses (A), (B) and (C), the Common Stock
      or other equity securities for the account of other persons or entities that the Company is obligated to register pursuant to
      separate written contractual arrangements with such persons or entities, which can be sold without exceeding the Maximum Number
      of Securities.

   

  2.2.3     Piggyback
        Registration Withdrawal. Any Holder of Registrable Securities shall have the right to withdraw from a Piggyback Registration
      for any or no reason whatsoever upon written notification to the Company and the Underwriter or Underwriters (if any) of his,
      her or its intention to withdraw from such Piggyback Registration prior to the effectiveness of the Registration Statement filed
      with the Commission with respect to such Piggyback Registration (or in the case of an Underwritten Registration pursuant to Rule
      415 under the Securities Act, at least two business days prior to the time of pricing of the applicable offering). The Company
      (whether on its own good faith determination or as the result of a request for withdrawal by persons pursuant to separate written
      contractual obligations) may withdraw a Registration Statement filed with the Commission in connection with a Piggyback Registration
      at any time prior to the effectiveness of such Registration Statement. Notwithstanding anything to the contrary in this Agreement,
      the Company shall be responsible for the Registration Expenses incurred in connection with the Piggyback Registration prior to
      its withdrawal under this subsection 2.2.3.

   

  2.2.4     Unlimited
        Piggyback Registration Rights. For purposes of clarity, any Registration effected pursuant to Section 2.2 hereof shall
      not be counted as a Registration pursuant to a Demand Registration effected under Section 2.1 hereof.

   

  
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  2.3           Registrations
          on Form S-3. The Holders of Registrable Securities may at any time, and from time to time, request in writing that the
      Company, pursuant to Rule 415 under the Securities Act (or any successor rule promulgated thereafter by the Commission), register
      the resale of any or all of their Registrable Securities on Form S-3 or any similar short-form registration statement that may
      be available at such time (“Form S-3”); provided, however, that the Company shall not be obligated
      to effect such request through an Underwritten Offering. Within five (5) days of the Company’s receipt of a written request
      from a Holder or Holders of Registrable Securities for a Registration on Form S-3, the Company shall promptly give written notice
      of the proposed Registration on Form S-3 to all other Holders of Registrable Securities, and each Holder of Registrable Securities
      who thereafter wishes to include all or a portion of such Holder’s Registrable Securities in such Registration on Form S-3
      shall so notify the Company, in writing, within ten (10) days after the receipt by the Holder of the notice from the Company.
      As soon as practicable thereafter, but not more than twelve (12) days after the Company’s initial receipt of such written
      request for a Registration on Form S-3, the Company shall file a Registration Statement relating to all or such portion of such
      Holder’s Registrable Securities as are specified in such written request, together with all or such portion of Registrable
      Securities of any other Holder or Holders joining in such request as are specified in the written notification given by such Holder
      or Holders; provided, however, that the Company shall not be obligated to effect any such Registration pursuant
      to Section 2.3 hereof if (i) a Form S-3 is not available for such offering; or (ii) the Holders of Registrable Securities,
      together with the Holders of any other equity securities of the Company entitled to inclusion in such Registration, propose to
      sell the Registrable Securities and such other equity securities (if any) at any aggregate price to the public of less than $5,000,000.

   

  2.4           Restrictions
          on Registration Rights. If (A) during the period starting with the date sixty (60) days prior to the Company’s good
      faith estimate of the date of the filing of, and ending on a date one hundred and twenty (120) days after the effective date of,
      a Company initiated Registration and provided that the Company has delivered written notice to the Holders prior to receipt
      of a Demand Registration pursuant to subsection 2.1.1 and it continues to actively employ, in good faith, all reasonable
      efforts to cause the applicable Registration Statement to become effective; (B) the Holders have requested an Underwritten Registration
      and the Company and the Holders are unable to obtain the commitment of underwriters to firmly underwrite the offer; or (C) in
      the good faith judgment of the Board such Registration would be seriously detrimental to the Company and the Board concludes as
      a result that it is essential to defer the filing of such Registration Statement at such time, then in each case the Company shall
      furnish to such Holders a certificate signed by the Chairman of the Board (or, if applicable, any Co-Chairman of the Board), the
      Chief Executive Officer, the Chief Financial Officer or the Secretary of the Company stating that in the good faith judgment of
      the Board it would be seriously detrimental to the Company for such Registration Statement to be filed in the near future and
      that it is therefore essential to defer the filing of such Registration Statement. In such event, the Company shall have the right
      to defer such filing for a period of not more than thirty (30) days; provided, however, that the Company shall not
      defer its obligation in this manner more than once in any 12-month period. Notwithstanding anything to the contrary contained
      in this Agreement, no Registration shall be effected or permitted and no Registration Statement shall become effective, with respect
      to any Registrable Securities held by any Holder, until after the expiration of the Founder Shares Lock-Up Period or the Private
      Placement Lock-Up Period, as the case may be.

   

  
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  ARTICLE
      III

      

      COMPANY PROCEDURES

   

  3.1           General
          Procedures. If at any time on or after the date the Company consummates its initial Business Combination, the Company
      is required to effect the Registration of Registrable Securities, the Company shall use its reasonable best efforts to effect
      such Registration to permit the sale of such Registrable Securities in accordance with the intended plan of distribution thereof,
      and pursuant thereto the Company shall, as expeditiously as possible:

   

  3.1.1     prepare
      and file with the Commission as soon as practicable a Registration Statement with respect to such Registrable Securities and use
      its reasonable best efforts to cause such Registration Statement to become effective and remain effective until all Registrable
      Securities covered by such Registration Statement have been sold;

   

  3.1.2     prepare
      and file with the Commission such amendments and post-effective amendments to the Registration Statement, and such supplements
      to the Prospectus, as may be reasonably requested by the majority-in-interest of the Holders of Registrable Securities registered
      on such Registration Statement or any Underwriter of Registrable Securities or as may be required by the rules, regulations or
      instructions applicable to the registration form used by the Company or by the Securities Act or rules and regulations thereunder
      to keep the Registration Statement effective until all Registrable Securities covered by such Registration Statement are sold
      in accordance with the intended plan of distribution set forth in such Registration Statement or supplement to the Prospectus;

   

  3.1.3     prior
      to filing a Registration Statement or Prospectus, or any amendment or supplement thereto, furnish without charge to the Underwriters,
      if any, and the Holders of Registrable Securities included in such Registration, and such Holders’ legal counsel, copies
      of such Registration Statement as proposed to be filed, each amendment and supplement to such Registration Statement (in each
      case including all exhibits thereto and documents incorporated by reference therein), the Prospectus included in such Registration
      Statement (including each preliminary Prospectus) and such other documents as the Underwriters and the Holders of Registrable
      Securities included in such Registration or the legal counsel for any such Holders may request in order to facilitate the disposition
      of the Registrable Securities owned by such Holders;

   

  3.1.4     prior
      to any public offering of Registrable Securities, use its reasonable best efforts to (i) register or qualify the Registrable Securities
      covered by the Registration Statement under such securities or “blue sky” laws of such jurisdictions in the United
      States as the Holders of Registrable Securities included in such Registration Statement (in light of their intended plan of distribution)
      may request and (ii) take such reasonable action necessary to cause such Registrable Securities covered by the Registration Statement
      to be registered with or approved by such other governmental authorities as may be necessary by virtue of the business and operations
      of the Company and do any and all reasonable other acts and things that may be necessary or advisable to enable the Holders of
      Registrable Securities included in such Registration Statement to consummate the disposition of such Registrable Securities in
      such jurisdictions; provided, however, that the Company shall not be required to qualify generally to do business
      in any jurisdiction where it would not otherwise be required to qualify or take any action to which it would be subject to general
      service of process or taxation in any such jurisdiction where it is not then otherwise so subject;

   

  3.1.5     cause
      all such Registrable Securities to be listed on each securities exchange or automated quotation system on which similar securities
      issued by the Company are then listed;

   

  3.1.6     provide
      a transfer agent or warrant agent, as applicable, and registrar for all such Registrable Securities no later than the effective
      date of such Registration Statement;

   

  3.1.7     advise
      each seller of such Registrable Securities, promptly after it shall receive notice or obtain knowledge thereof, of the issuance
      of any stop order by the Commission suspending the effectiveness of such Registration Statement or the initiation or threatening
      of any proceeding for such purpose and promptly use its reasonable best efforts to prevent the issuance of any stop order or to
      obtain its withdrawal if such stop order should be issued;

   

  
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  3.1.8     at
      least five (5) days prior to the filing of any Registration Statement or Prospectus or any amendment or supplement to such Registration
      Statement or Prospectus or any document that is to be incorporated by reference into such Registration Statement or Prospectus,
      furnish a copy thereof to each seller of such Registrable Securities or its counsel;

   

  3.1.9     notify
      the Holders at any time when a Prospectus relating to such Registration Statement is required to be delivered under the Securities
      Act, of the happening of any event as a result of which the Prospectus included in such Registration Statement, as then in effect,
      includes a Misstatement, and then to correct such Misstatement as set forth in Section 3.4 hereof;

   

  3.1.10   permit
      a representative of the Holders, the Underwriters, if any, and any attorney or accountant retained by such Holders or Underwriter
      to participate, at each such person’s own expense, in the preparation of the Registration Statement, and cause the Company’s
      officers, directors and employees to supply all information reasonably requested by any such representative, Underwriter, attorney
      or accountant in connection with the Registration; provided, however, that such representatives or Underwriters
      enter into a confidentiality agreement, in form and substance reasonably satisfactory to the Company, prior to the release or
      disclosure of any such information;

   

  3.1.11   obtain
      a “cold comfort” letter from the Company’s independent registered public accountants in the event of an Underwritten
      Registration, in customary form and covering such matters of the type customarily covered by “cold comfort” letters
      as the managing Underwriter may reasonably request, and reasonably satisfactory to a majority-in-interest of the participating
      Holders;

   

  3.1.12   on
      the date the Registrable Securities are delivered for sale pursuant to such Registration, obtain an opinion, dated such date,
      of counsel representing the Company for the purposes of such Registration, addressed to the Holders, the placement agent or sales
      agent, if any, and the Underwriters, if any, covering such legal matters with respect to the Registration in respect of which
      such opinion is being given as the Holders, placement agent, sales agent or Underwriter may reasonably request and as are customarily
      included in such opinions and negative assurance letters, and reasonably satisfactory to a majority-in-interest of the participating
      Holders;

   

  3.1.13   in
      the event of any Underwritten Offering, enter into and perform its obligations under an underwriting agreement, in usual and customary
      form, with the managing Underwriter of such offering;

   

  3.1.14   make
      available to its security holders, as soon as reasonably practicable, an earnings statement covering the period of at least twelve
      (12) months beginning with the first day of the Company’s first full calendar quarter after the effective date of the Registration
      Statement which satisfies the provisions of Section 11(a) of the Securities Act and Rule 158 thereunder (or any successor rule
      promulgated thereafter by the Commission);

   

  3.1.15   if
      the Registration involves the Registration of Registrable Securities involving gross proceeds in excess of $25,000,000, use its
      reasonable efforts to make available senior executives of the Company to participate in customary “road show” presentations
      that may be reasonably requested by the Underwriter in any Underwritten Offering; and

   

  3.1.16   otherwise,
      in good faith, cooperate reasonably with, and take such customary actions as may reasonably be requested by the Holders, in connection
      with such Registration.

   

  
    11

    
      

    

  

   

  3.2           Registration
          Expenses. The Registration Expenses of all Registrations shall be borne by the Company. It is acknowledged by the Holders
      that the Holders shall bear all incremental selling expenses relating to the sale of Registrable Securities, such as Underwriters’
      commissions and discounts, brokerage fees, Underwriter marketing costs and, other than as set forth in the definition of “Registration
        Expenses,” all reasonable fees and expenses of any legal counsel representing the Holders.

   

  3.3           Requirements
          for Participation in Underwritten Offerings. No person may participate in any Underwritten Offering for equity securities
      of the Company pursuant to a Registration initiated by the Company hereunder unless such person (i) agrees to sell such person’s
      securities on the basis provided in any underwriting arrangements approved by the Company and (ii) completes and executes all
      customary questionnaires, powers of attorney, indemnities, lock-up agreements, underwriting agreements and other customary documents
      as may be reasonably required under the terms of such underwriting arrangements.

   

  3.4           Suspension
          of Sales; Adverse Disclosure. Upon receipt of written notice from the Company that a Registration Statement or Prospectus
      contains a Misstatement, each of the Holders shall forthwith discontinue disposition of Registrable Securities until he, she or
      it has received copies of a supplemented or amended Prospectus correcting the Misstatement (it being understood that the Company
      hereby covenants to prepare and file such supplement or amendment as soon as practicable after the time of such notice), or until
      he, she or it is advised in writing by the Company that the use of the Prospectus may be resumed. If the filing, initial effectiveness
      or continued use of a Registration Statement in respect of any Registration at any time would require the Company to make an Adverse
      Disclosure or would require the inclusion in such Registration Statement of financial statements that are unavailable to the Company
      for reasons beyond the Company’s control, the Company may, upon giving prompt written notice of such action to the Holders,
      delay the filing or initial effectiveness of, or suspend use of, such Registration Statement for the shortest period of time,
      but in no event more than thirty (30) days, determined in good faith by the Company to be necessary for such purpose. In the event
      the Company exercises its rights under the preceding sentence, the Holders agree to suspend, immediately upon their receipt of
      the notice referred to above, their use of the Prospectus relating to any Registration in connection with any sale or offer to
      sell Registrable Securities. The Company shall immediately notify the Holders of the expiration of any period during which it
      exercised its rights under this Section 3.4; and upon the expiration of such period, the Holders shall be entitled to resume
      the use of any such Prospectus in connection with any sale or offer to sell Registrable Securities.

   

  3.5           Reporting
          Obligations. As long as any Holder shall own Registrable Securities, the Company, at all times while it shall be a reporting
      company under the Exchange Act, covenants to file timely (or obtain extensions in respect thereof and file within the applicable
      grace period) all reports required to be filed by the Company after the date hereof pursuant to Sections 13(a) or 15(d) of the
      Exchange Act and to promptly furnish the Holders with true and complete copies of all such filings. The Company further covenants
      that it shall take such further action as any Holder may reasonably request, all to the extent required from time to time to enable
      such Holder to sell shares of Common Stock held by such Holder without registration under the Securities Act within the limitation
      of the exemptions provided by Rule 144 promulgated under the Securities Act (or any successor rule promulgated thereafter by the
      Commission), including providing any legal opinions. Upon the request of any Holder, the Company shall deliver to such Holder
      a written certification of a duly authorized officer as to whether it has complied with such requirements.

   

  3.6           Limitations
          on Registration Rights. Notwithstanding anything herein to the contrary, Moelis and any transferee that is an underwriter
      and related party (as defined in FINRA Rule 5110 and 5121) in connection with the initial public offering of Heartland Media Acquisition
      Corp. (i) may not exercise its rights under Sections ‎2.1 and ‎2.2 hereof after five (5) and seven (7) years,
      respectively, after the effective date of the registration statement relating to the Company’s initial public offering,
      and (ii) may not exercise its rights under Section ‎2.1 hereof more than one time.

   

  
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  ARTICLE
      IV

      

      INDEMNIFICATION AND CONTRIBUTION

   

  		4.1	Indemnification.

   

  4.1.1     The
      Company agrees to indemnify, to the extent permitted by law, each Holder of Registrable Securities, its officers, directors, agents
      and each person who controls such Holder (within the meaning of the Securities Act) against all losses, claims, damages, liabilities
      and expenses (including, without limitation, reasonable attorneys’ fees) resulting from any untrue or alleged untrue statement
      of material fact contained in any Registration Statement, Prospectus or preliminary Prospectus or any amendment thereof or supplement
      thereto or any omission or alleged omission of a material fact required to be stated therein or necessary to make the statements
      therein not misleading, except insofar as the same are caused by or contained in any information or affidavit so furnished in
      writing to the Company by such Holder expressly for use therein. The Company shall indemnify the Underwriters, their officers,
      directors and each person who controls such Underwriters (within the meaning of the Securities Act) to the same extent as provided
      in the foregoing with respect to the indemnification of the Holder.

   

  4.1.2     In
      connection with any Registration Statement in which a Holder of Registrable Securities is participating, such Holder shall furnish
      to the Company in writing such information and affidavits as the Company reasonably requests for use in connection with any such
      Registration Statement or Prospectus and, to the extent permitted by law, shall indemnify the Company, its directors, officers,
      agents and each person who controls the Company (within the meaning of the Securities Act) against all losses, claims, damages,
      liabilities and expenses (including, without limitation’ reasonable attorneys’ fees) resulting from any untrue or
      alleged untrue statement of material fact contained in any Registration Statement, Prospectus or preliminary Prospectus or any
      amendment thereof or supplement thereto or any omission or alleged omission of a material fact required to be stated therein or
      necessary to make the statements therein not misleading, but only to the extent that such untrue statement or omission is contained
      in any information or affidavit so furnished in writing by such Holder expressly for use therein; provided, however,
      that the obligation to indemnify shall be several, not joint and several, among such Holders of Registrable Securities, and the
      liability of each such Holder of Registrable Securities shall be in proportion to and limited to the net proceeds received by
      such Holder from the sale of Registrable Securities pursuant to such Registration Statement. The Holders of Registrable Securities
      shall indemnify the Underwriters, their officers, directors and each person who controls such Underwriters (within the meaning
      of the Securities Act) to the same extent as provided in the foregoing with respect to indemnification of the Company.

   

  4.1.3     Any
      person entitled to indemnification herein shall (i) give prompt written notice to the indemnifying party of any claim with respect
      to which it seeks indemnification (provided that the failure to give prompt notice shall not impair any person’s right to
      indemnification hereunder to the extent such failure has not materially prejudiced the indemnifying party) and (ii) unless in
      such indemnified party’s reasonable judgment a conflict of interest between such indemnified and indemnifying parties may
      exist with respect to such claim, permit such indemnifying party to assume the defense of such claim with counsel reasonably satisfactory
      to the indemnified party. If such defense is assumed, the indemnifying party shall not be subject to any liability for any settlement
      made by the indemnified party without its consent (but such consent shall not be unreasonably withheld). An indemnifying party
      who is not entitled to, or elects not to, assume the defense of a claim shall not be obligated to pay the fees and expenses of
      more than one counsel for all parties indemnified by such indemnifying party with respect to such claim, unless in the reasonable
      judgment of any indemnified party a conflict of interest may exist between such indemnified party and any other of such indemnified
      parties with respect to such claim. No indemnifying party shall, without the consent of the indemnified party, consent to the
      entry of any judgment or enter into any settlement which cannot be settled in all respects by the payment of money (and such money
      is so paid by the indemnifying party pursuant to the terms of such settlement) or which settlement does not include as an unconditional
      term thereof the giving by the claimant or plaintiff to such indemnified party of a release from all liability in respect to such
      claim or litigation.

   

  
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  4.1.4     The
      indemnification provided for under this Agreement shall remain in full force and effect regardless of any investigation made by
      or on behalf of the indemnified party or any officer, director or controlling person of such indemnified party and shall survive
      the transfer of securities.

   

  4.1.5     If
      the indemnification provided under Section 4.1 hereof from the indemnifying party is unavailable or insufficient to hold
      harmless an indemnified party in respect of any losses, claims, damages, liabilities and expenses referred to herein, then the
      indemnifying party, in lieu of indemnifying the indemnified party, shall contribute to the amount paid or payable by the indemnified
      party as a result of such losses, claims, damages, liabilities and expenses in such proportion as is appropriate to reflect the
      relative fault of the indemnifying party and the indemnified party, as well as any other relevant equitable considerations. The
      relative fault of the indemnifying party and indemnified party shall be determined by reference to, among other things, whether
      any action in question, including any untrue or alleged untrue statement of a material fact or omission or alleged omission to
      state a material fact, was made by, or relates to information supplied by, such indemnifying party or indemnified party, and the
      indemnifying party’s and indemnified party’s relative intent, knowledge, access to information and opportunity to
      correct or prevent such action; provided, however, that the liability of any Holder under this subsection 4.1.5
      shall be limited to the amount of the net proceeds received by such Holder in such offering giving rise to such liability.
      The amount paid or payable by a party as a result of the losses or other liabilities referred to above shall be deemed to include,
      subject to the limitations set forth in subsections 4.1.1, 4.1.2 and 4.1.3 above, any legal or other fees,
      charges or expenses reasonably incurred by such party in connection with any investigation or proceeding. The parties hereto agree
      that it would not be just and equitable if contribution pursuant to this subsection 4.1.5 were determined by pro rata allocation
      or by any other method of allocation, which does not take account of the equitable considerations referred to in this subsection
        4.1.5. No person guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities Act) shall
      be entitled to contribution pursuant to this subsection 4.1.5 from any person who was not guilty of such fraudulent misrepresentation.

   

  ARTICLE
      V

      

      MISCELLANEOUS

   

  5.1           Notices.
      Any notice or communication under this Agreement must be in writing and given by (i) deposit in the United States mail, addressed
      to the party to be notified, postage prepaid and registered or certified with return receipt requested, (ii) delivery in person
      or by courier service providing evidence of delivery or (iii) transmission by hand delivery, electronic mail or facsimile. Each
      notice or communication that is mailed, delivered or transmitted in the manner described above shall be deemed sufficiently given,
      served, sent and received, in the case of mailed notices, on the third business day following the date on which it is mailed and,
      in the case of notices delivered by courier service, hand delivery, electronic mail or facsimile, at such time as it is delivered
      to the addressee (with the delivery receipt or the affidavit of messenger) or at such time as delivery is refused by the addressee
      upon presentation. Any notice or communication under this Agreement must be addressed to the Company, 3282 Northside Pkwy, Suite
      275, Atlanta, Georgia 30327, and, if to any Holder, at such Holder’s address or facsimile number as found in the Company’s
      books and records. Any party may change its address for notice at any time and from time to time by written notice to the other
      parties hereto, and such change of address shall become effective thirty (30) days after delivery of such notice as provided in
      this Section 5.1.

   

  
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  		5.2	Assignment;
                No Third Party Beneficiaries.

   

  5.2.1     This
      Agreement and the rights, duties and obligations of the Company hereunder may not be assigned or delegated by the Company in whole
      or in part.

   

  5.2.2     Prior
      to the expiration of the Founder Shares Lock-up Period or the Private Placement Lock-up Period, as the case may be, no Holder
      may assign or delegate such Holder’s rights, duties or obligations under this Agreement, in whole or in part, except in
      connection with a transfer of Registrable Securities by such Holder to a Permitted Transferee but only if such Permitted Transferee
      agrees to become bound by the transfer restrictions set forth in this Agreement, the Insider Letter, that certain Warrant Agreement
      by and between the Company and Continental Stock Transfer & Trust Company or any other applicable letter agreements between
      the Company and such Holder.

   

  5.2.3     This
      Agreement and the provisions hereof shall be binding upon and shall inure to the benefit of each of the parties and its successors
      and the permitted assigns of the Holders, which shall include Permitted Transferees.

   

  5.2.4     This
      Agreement shall not confer any rights or benefits on any persons that are not parties hereto, other than as expressly set forth
      in this Agreement and Section 5.2 hereof.

   

  5.2.5     No
      assignment by any party hereto of such party’s rights, duties and obligations hereunder shall be binding upon or obligate
      the Company unless and until the Company shall have received (i) written notice of such assignment as provided in Section 5.1
      hereof and (ii) the written agreement of the assignee, in a form reasonably satisfactory to the Company, to be bound by the
      terms and provisions of this Agreement (which may be accomplished by an addendum or certificate of joinder to this Agreement).
      Any transfer or assignment made other than as provided in this Section 5.2 shall be null and void.

   

  5.3          Severability.
      This Agreement shall be deemed severable, and the invalidity or unenforceability of any term or provision hereof shall not affect
      the validity or enforceability of this Agreement or of any other term or provision hereof. Furthermore, in lieu of any such invalid
      or unenforceable term or provision, the parties hereto intend that there shall be added as a part of this Agreement a provision
      as similar in terms to such invalid or unenforceable provision as may be possible that is valid and enforceable.

   

  5.4          Counterparts;
          Electronic Signatures. This Agreement may be executed in counterparts, each of which when so executed shall be deemed
      to be an original and all of which when taken together shall constitute one and the same instrument. The words “execution,”
      “signed,” “signature” and words of like import in this Agreement or in any other certificate, agreement
      or document related to this Agreement shall include images of manually executed signatures transmitted by facsimile or other electronic
      format (including, without limitation, “pdf,” “tif” or “jpg”) and other electronic signatures
      (including, without limitation, DocuSign and AdobeSign). The use of electronic signatures and electronic records (including, without
      limitation, any contract or other record created, generated, sent, communicated, received or stored by electronic means) shall
      be of the same legal effect, validity and enforceability as a manually executed signature or use of a paper-based record-keeping
      system to the fullest extent permitted by applicable law, including the Federal Electronic Signatures in Global and National Commerce
      Act, the New York State Electronic Signatures and Records Act and any other applicable law, including, without limitation, any
      state law based on the Uniform Electronic Transactions Act or the Uniform Commercial Code.

   

  
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  5.5           Governing
          Law; Venue. NOTWITHSTANDING THE PLACE WHERE THIS AGREEMENT MAY BE EXECUTED BY ANY OF THE PARTIES HERETO, THE PARTIES EXPRESSLY
      AGREE THAT (I) THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED UNDER THE LAWS OF THE STATE OF NEW YORK, INCLUDING, WITHOUT LIMITATION,
      SECTIONS 5-1401 AND 5-1402 OF THE NEW YORK GENERAL OBLIGATIONS LAW AND NEW YORK CIVIL PRACTICE LAWS AND RULES 327(B), AS APPLIED
      TO AGREEMENTS AMONG NEW YORK RESIDENTS ENTERED INTO AND TO BE PERFORMED ENTIRELY WITHIN NEW YORK, WITHOUT REGARD TO THE CONFLICT
      OF LAW PROVISIONS OF SUCH JURISDICTION AND (II) THE VENUE FOR ANY ACTION TAKEN WITH RESPECT TO THIS AGREEMENT SHALL BE ANY STATE
      OR FEDERAL COURT IN NEW YORK COUNTY IN THE STATE OF NEW YORK.

   

  5.6           Entire
          Agreement. This Agreement (including all agreements entered into pursuant hereto and all certificates and instruments
      delivered pursuant hereto and thereto) constitute the entire agreement of the parties with respect to the subject matter hereof
      and supersede all prior and contemporaneous agreements, representations, understandings, negotiations and discussions between
      the parties, whether oral or written.

   

  5.7           Amendments
          and Modifications. Upon the written consent of the Company and the Holders of at least a majority-in-interest of the Registrable
      Securities at the time in question, compliance with any of the provisions, covenants and conditions set forth in this Agreement
      may be waived, or any of such provisions, covenants or conditions may be amended or modified; provided, however,
      that notwithstanding the foregoing, any amendment hereto or waiver hereof that adversely affects one Holder, solely in his, her
      or its capacity as a holder of the shares of capital stock of the Company, in a manner that is materially different from the other
      Holders (in such capacity) shall require the consent of the Holder so affected. No course of dealing between any Holder or the
      Company and any other party hereto or any failure or delay on the part of a Holder or the Company in exercising any rights or
      remedies under this Agreement shall operate as a waiver of any rights or remedies of any Holder or the Company. No single or partial
      exercise of any rights or remedies under this Agreement by a party shall operate as a waiver or preclude the exercise of any other
      rights or remedies hereunder or thereunder by such party.

   

  5.8            Titles
          and Headings. Titles and headings of sections of this Agreement are for convenience only and shall not affect the construction
      of any provision of this Agreement.

   

  5.9           Waivers
          and Extensions. Any party to this Agreement may waive any right, breach or default which such party has the right to waive,
      provided that such waiver will not be effective against the waiving party unless it is in writing, is signed by such party and
      specifically refers to this Agreement. Waivers may be made in advance or after the right waived has arisen or the breach or default
      waived has occurred. Any waiver may be conditional. No waiver of any breach of any agreement or provision herein contained shall
      be deemed a waiver of any preceding or succeeding breach thereof nor of any other agreement or provision herein contained. No
      waiver or extension of time for performance of any obligations or acts shall be deemed a waiver or extension of the time for performance
      of any other obligations or acts.

   

  
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  5.10         Remedies
          Cumulative. In the event that the Company fails to observe or perform any covenant or agreement to be observed or performed
      under this Agreement, the Holders may proceed to protect and enforce their rights by suit in equity or action at law, whether
      for specific performance of any term contained in this Agreement or for an injunction against the breach of any such term or in
      aid of the exercise of any power granted in this Agreement or to enforce any other legal or equitable right, or to take any one
      or more of such actions, without being required to post a bond. None of the rights, powers or remedies conferred under this Agreement
      shall be mutually exclusive, and each such right, power or remedy shall be cumulative and in addition to any other right, power
      or remedy, whether conferred by this Agreement or now or hereafter available at law, in equity, by statute or otherwise.

   

   

  5.11         Term.
      This Agreement shall terminate upon the earlier of (i) the tenth anniversary of the date of this Agreement or (ii) the date as
      of which (A) all of the Registrable Securities have been sold pursuant to a Registration Statement (but in no event prior to the
      applicable period referred to in Section 4(a)(3) of the Securities Act and Rule 174 thereunder (or any successor rule promulgated
      thereafter by the Commission)) or (B) the Holders of all of the Registrable Securities are permitted to sell the Registrable Securities
      without registration pursuant to Rule 144 (or any similar provision) under the Securities Act (but with no volume or other restrictions
      or limitations). The provisions of Section 3.5 and Article IV shall survive any termination.

   

  [Signature
        Page Follows]

   

  
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  IN
      WITNESS WHEREOF, the undersigned have caused this Agreement to be executed as of the date first written above.

   

  	 	COMPANY:
	 	 	 
	 	HEARTLAND MEDIA ACQUISITION CORP.,
	 	a Delaware corporation
	 	 	 
	 	By:	          
	 	Name: Robert S. Prather, Jr.
	 	Title:  Chief Executive Officer
	 	 	 
	 	 	 
	 	HOLDERS:
	 	 	 
	 	HEARTLAND SPONSOR LLC,
	 	a Delaware limited liability company
	 	 	 
	 	By:	 
	 	Name: Robert S. Prather, Jr.
	 	Title:   Managing Member
	 	 	 
	 	 	 
	 	MOELIS & COMPANY LLC
	 	 	 
	 	By:	 
	 	Name:
	 	Title:

   

   

  

  [Signature
        Page to Registration Rights Agreement]

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