Document:

EX-10.1

 Exhibit 10.1 
  

 
 Patrick D. Campbell 

Chairman of the Board 
 July 29, 2019

 Ravichandra K. Saligram 
 Via email 

Dear Ravi, 
 I am very pleased to offer you the position of
President and Chief Executive Officer for Newell Brands (“Newell” or the “Company”). This position will be based in Newell’s corporate headquarters. Your employment will commence on October 2, 2019 (the
“Commencement Date”), and you will also be elected to serve on the Board of Directors of the Company (the “Board”) on or prior to the Commencement Date. Your starting salary will be $58,333.33 per pay period (paid semi-monthly),
or $1,400,000 if annualized (your “annual base pay”), and your salary will be reviewed annually (for upward adjustment only) consistent with standard Company practice starting in 2021. Additional offer details are outlined below: 

 

	 	•	 	 Management Bonus Plan: You will be eligible to participate in our Management Bonus Plan. Your target bonus
is 150% of earned annual base pay, and your maximum bonus payout is 300% of earned annual base pay. Bonus criteria are reviewed each year, in good faith consultation with you, and may change from time to time. Notwithstanding the foregoing, for the
2019 calendar year only, your bonus payout will be equal to the fixed amount of $1,275,000 to be paid on or before March 15, 2020, subject to the following modification: To the extent the actual corporate bonus payout percentage based on
Company performance for 2019 (including the impact of any discretionary adjustment by the Board and its Organizational Development & Compensation Committee which is generally applicable to employees of the Company) is greater than target,
then your 2019 bonus payout above will be increased by an amount equal to the difference between the actual payout percentage and the target payout percentage, multiplied by your target percentage and applied to your earned annual base pay for the
portion of 2019 you are employed by the Company.1 

  

	 	•	 	 Long-Term Incentive Plan (LTIP): Beginning in 2020, each year during your employment with the Company you
will be eligible for an equity-based award with a target value of $5,000,000. The main equity-based award grant date is generally in February of each year, and you shall, subject to your continued employment with the Company, receive the first such
award at the next main award date in 2020. Your equity award for 2020 will consist of a mix of 70% performance-based restricted stock units (“RSUs”), valued based on the closing price of the Company’s common stock as of the date of
grant, and 30% stock options, valued based on the ASC 718 fair value of the awards as of the grant 

  

	1 	 For example, if the actual corporate payout percentage is equal to 125% of target, and you worked for three
months in 2019, you would be entitled to an additional bonus payout equal to 25% multiplied by your target payout percentage of 150%, or 37.5%, multiplied by your earned annual base pay of $350,000, for an additional payout equal to $131,250.

	 	 
date. The RSUs for 2020 will be granted on such terms as are approved by the Board, and will vest on the third anniversary of the grant date, subject to continued employment and the applicable
performance criteria. The stock option award for 2020 will vest ratably in equal one-third increments, subject to continued employment on each of the first three anniversaries of the grant date, and will
generally expire on the tenth anniversary of the grant date. The exercise price per share of the stock options shall be equal to the closing price of a share of the Company’s common stock on the date of grant, as reported on the principal stock
market or exchange on which it is traded. The target value for equity-based awards for years after 2020 will remain $5,000,000; however, the target value of actual grants may vary from this target only based on company performance and/or significant
changes in the relevant market for compensation. All equity-based awards will be subject to those terms and conditions approved by the Board and set forth in the applicable award agreement as well as any applicable terms set forth herein.

  

	 	•	 	 Employment Transition Award: Effective as of the Commencement Date, you will be granted a stock option
award for 1,333,333 shares, that will generally expire on the tenth anniversary of the grant date, assuming your continued employment with the Company (the “Employment Transition Award”). The exercise price per share of the stock options
shall be equal to the closing price of a share of the Company’s common stock on the date of grant, as reported on the principal stock market or exchange on which it is traded. Vesting of this stock option award will be subject to attainment of
the following performance condition (the “Performance Condition”): 

  

	 	•	 	 during any 30-day period between the date that is eighteen calendar
months following the grant date and the third anniversary of the grant date of the Employment Transition Award, the average of the Company’s closing stock price, as reported on the principal stock market or exchange on which it is traded, must
exceed 125% of the closing stock price on July 29, 2019.

 Once the Performance Condition has been satisfied,
conditioned on your continued employment with the Company, the Employment Transition Award shall vest and become exercisable as follows. The Employment Transition Award will vest with respect to one-third of
the award (rounded down to the nearest whole share) on the date that is eighteen months after the date of grant, with respect to an additional one-third of the award (rounded down to the nearest whole share)
on the second anniversary of the grant date, and with respect to the remainder of the award on the third anniversary of the grant date. If the Performance Condition has not been satisfied as of any of these vesting dates, then the vesting of any
portion of the Employment Transition Award otherwise scheduled for such vesting date will be deferred until the fifth business day following the date, if any, on which the Performance Condition has been satisfied. Notwithstanding the foregoing, if
your employment with the Company is terminated, prior to the forfeiture or expiration of the Employment Transition Award, by the Company without “Good Cause,”, as defined in the Newell Rubbermaid Inc. 2013 Incentive Plan (the
“Incentive Plan”), or voluntarily by you for “Good Reason”, as defined in the Incentive Plan, then any outstanding unvested portion of the Employment Transition Award shall remain subject to the Performance Condition (with the
Performance Condition, for this purpose only, measured as of any 30-day period falling between the grant date and the third anniversary of the grant date) and shall vest in full (without regard to any
requirements regarding continuous employment) on the later of the date of termination of your employment or the fifth business day after the Performance Condition has been satisfied), and the Employment Transition Award (to the extent it is or
becomes vested) shall continue to be exercisable for a period of three years following the date of termination or vesting (whichever is longer), not to exceed the remaining term of the option. 

  
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 Sign-On Bonus: You will receive a one-time lump sum cash bonus of $600,000, less applicable and necessary taxes and deductions, payable within thirty days of the Commencement Date. By accepting this offer you are also acknowledging that should you
voluntarily terminate your employment with Newell without “Good Reason” (other than due to your death or disability, as determined in good faith by the Board), or be terminated by Newell for “Good Cause”, as such terms are
defined in the Newell Brands Executive Severance Plan, within twelve months after the Commencement Date, you will pay back 100% of this bonus within 60 days after termination of your employment, and, where permitted by applicable law, by your
signature below, you authorize us to withhold this money from your final paycheck or any other amounts due to you if necessary. 
  

	 	•	 	 Benefits: You will be eligible to participate in Newell Brands’ U.S. benefits program in effect from
time to time, as currently outlined in the Company’s “Benefits Overview” document. You can learn more about the benefits program at NWLnewhires.com (case sensitive password:
                        ). If you elect to participate, your benefits will be effective on your hire date, provided you
enroll within thirty days of your hire date. 

  

	 	•	 	 Supplemental Employee Savings Plan (“Supplemental ESP”): You are eligible to participate in a non-qualified plan under federal tax law and IRS regulations that allows eligible employees to save for the future, above and beyond the limits in place for their 401(k) plan. An enrollment period occurs in late
fall of each year, so you can elect deferrals for the next year. You will receive more information when the enrollment period is open. 

  

	 	•	 	 Flexible Perquisites Program: You also will be eligible to participate in Newell Brands’
executive benefits in effect from time to time, currently including the Flexible Perquisites Program. The Flexible Perquisites Program provides you with an annual cash allowance that may be used for such items as car, insurance, automobile
maintenance, income tax preparation services, estate planning services, financial planning services, etc. This annual cash allowance will be in the amount of $36,000. Additionally, you are eligible for an annual comprehensive executive physical
through one of the Company’s preferred U.S. regional medical facilities. 

  

	 	•	 	 Vacation: You are eligible to accrue 2.08 days per month (equal to five weeks per year) of paid
vacation. During your first year of employment, vacation time is pro-rated based on the quarter of hire and administered pursuant to the Vacation Policy. 

 

	 	•	 	 Holidays: Newell Brands offers a number of Company holidays, which may also include floating holidays.
Specific holidays and/or the availability of floating holidays will be determined by the applicable Holiday Policy for your location. 

  

	 	•	 	 Relocation: You agree that you will not be eligible to participate in the Company’s Executive
Relocation Program. 

  

	 	•	 	 Severance and
Change-in-Control: You will be eligible to participate in the Newell Brands Executive Severance Plan (the “Severance Plan”), as the same may be amended
from time to time (provided, however, that any subsequent amendment to the Severance Plan made prior to the third anniversary of the Commencement Date shall only be given effect with respect to you if it does not reduce benefits under the Severance
Plan compared to those benefits available under the Severance Plan on the date of this offer letter). By signing this letter, and as a 

  
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condition of your participation in the Severance Plan, you hereby waive all rights to any payment or benefits under any other plan, agreement, policy or arrangement to the extent that it provides
you with severance or similar benefits from the Company. Notwithstanding the foregoing or anything to the contrary set forth in the Severance Plan, you agree that your participation in the Severance Plan will cease, and you shall be entitled to no
benefits thereunder, should you remain in continuous employment through the third anniversary of the Commencement Date; provided, however, that you shall be provided with at least ninety days’ notice of any termination of your employment by the
Company without Good Cause (as defined in the Severance Plan) after the third anniversary of the Commencement Date or, in lieu of notice, the equivalent amount of base salary and pro-rated bonus opportunity,
with payout based on actual performance (subject to your requirement to cooperate with the Company in providing an orderly transition)). 

In addition, your outstanding equity-based awards will provide for the following benefits should you elect to retire on or following the third
anniversary of the Commencement Date (subject to your providing ninety days’ notice and your requirement to cooperate with the Company in providing an orderly transition) or otherwise be involuntarily terminated (other than a termination by the
Company for Good Cause as defined in the applicable award agreement) on or following the third anniversary of the Commencement Date (each, a “Qualifying Termination”): (i) continued vesting of all outstanding RSUs and stock options without
regard to any requirement for continuous employment, but subject to any applicable performance criteria, and (ii) survival of any stock option awards for a period of three years following the date of termination or vesting (whichever is later),
not to exceed the remaining term of the option. Furthermore, in the event of a Qualifying Termination, you will also be entitled to receive your management bonus for the fiscal year in which the Qualifying Termination occurs, prorated by a fraction,
the numerator of which is the number of days in the fiscal year in which your date of termination occurs through your date of termination and the denominator of which is three hundred sixty-five (365). This partial bonus payment will not be subject
to any individual performance modifier but will be paid out on the basis of actual corporate performance levels and will be subject to any adjustments or modifiers based on the Company’s performance under the terms of the Management Bonus Plan
(including the impact of any discretionary adjustment by the Board or its authorized delegates which is generally applicable to employees of the Company participating in the Management Bonus Plan). This partial bonus will be paid at the same time as
management bonuses are paid to active Company employees, no later than March 15th of the following year. You will be required to execute a separation agreement and general release which becomes non-revocable
within 60 days of your termination of employment in order to receive such retirement or termination benefits. 
  

	 	•	 	 Section 409A: Payments and benefits provided under this letter are intended to be
exempt from, or comply with, Section 409A of the Internal Revenue Code (the “Code”), which regulates the timing of severance and certain other compensation. This offer letter shall be construed, administered, and governed in a manner
that affects such intent, and Newell shall not take any action that would be inconsistent with such intent. Without limiting the foregoing, the payments and benefits provided under this letter may not be deferred, accelerated, extended, paid out or
modified in a manner that would result in the imposition of additional tax, interest or penalties under Code Section 409A. Although Newell shall use its best efforts to avoid the imposition of such taxation, interest and penalties under Code
Section 409A, the tax treatment of the benefits provided under this letter is not warranted or guaranteed. Neither the Company nor its affiliates nor its or their directors, officers, employees or advisers shall be held liable for any taxes,
interest, penalties or other monetary amounts owed by you or any other taxpayer as a result of this letter. 

  
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	 	•	 	 Other Agreements: You will be solely responsible for any associated tax filings and payment of taxes
associated with your employment, without any gross-up or additional compensation from the Company, provided that the Company will withhold taxes at what it determines to be appropriate rates and in what it
determines to be appropriate jurisdictions based on the information available to the Company. This offer of employment is contingent upon your execution of various Company documents, including a confidentiality and
non-solicitation agreement and agreeing to abide by the Newell Brands Code of Conduct. 

 Ravi, we
are confident your skills and experience will be a tremendous benefit to Newell Brands. 
 Sincerely, 

 

	
	/s/ Patrick D. Campbell
	 Patrick D. Campbell
 Chairman of the Board of
Directors

  

	
	/s/ Bradford R. Turner
	 Bradford R. Turner
 Chief Legal &
Administrative Officer

  
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 This offer is irrevocable and open for your acceptance until 5:00 PM ET on July 31, 2019. To indicate
your acceptance of this offer, please sign in the space provided below and return it to the Company’s Chief Legal and Administrative Officer, Brad Turner, at bradford.turner@newellco.com. 

This offer is intended to lay out all elements of your compensation. Compensation offers outside this letter agreement, or a previous offer letter, are not
binding and will not be honored, so you should make sure you are clear on all parts of your offer and future expectations before signing this letter agreement. Benefits programs, however, may change from year to year, so your benefits such as
medical, dental, vision, retirement, and time off will be governed by the benefit plans in place at any given time. 
 Notwithstanding anything in this
offer letter to the contrary, you acknowledge and agree that all bonus payouts and other awards described herein are subject to the terms and conditions of the Company’s clawback policy (if any) as may be in effect from time to time
specifically to implement Section 10D of the Securities Exchange Act of 1934, as amended, and any applicable rules or regulations promulgated thereunder (including applicable rules and regulations of any national securities exchange on which
the Company’s common stock may be traded). 
 Your signature indicates acknowledgement that if employed, your employment is to be “at will”
which means that either the Company or you may terminate your employment at any time, with or without notice, subject to the terms of this letter agreement above. 

By signing this letter, you represent and warrant that you are not a party to any agreement that would limit your ability to work for Newell Brands Inc. You
further represent and warrant that your employment with Newell Brands Inc. will not require you to disclose or use any confidential, proprietary or trade secret information belonging to your prior employers. You additionally understand and
acknowledge that Newell Brands Inc. does not require nor want you to disclose any such confidential, proprietary or trade secret information. 
  

	
	 /s/ Ravichandra K. Saligram

	Signature

  

	
	Ravichandra K. Saligram
	Printed Name
	
	 July 29, 2019

	Date

  
 6EX-10.2

 Exhibit 10.2 

CEO – October 2019 

NEWELL BRANDS INC. 2013 INCENTIVE PLAN 

NON-QUALIFIED STOCK OPTION AGREEMENT 

A Stock Option (the “Option”) granted by Newell Brands Inc., a Delaware corporation (the “Company”), to the
employee (the “Optionee”) named in the option letter provided to the Optionee (the “Award Letter”), for common stock, par value $1.00 per share and related common stock purchase rights (the “Common
Stock”), of the Company, shall be subject to the following terms and conditions and the provisions of the Newell Rubbermaid Inc. 2013 Incentive Plan, a copy of which is provided to the Optionee and the terms of which are hereby incorporated
by reference (the “Plan”). Unless otherwise provided herein, capitalized terms of this Agreement shall have the same meanings ascribed to them in the Plan. 

1. Stock Option Grant. Subject to the provisions set forth herein and the terms and conditions of the Plan, and in consideration
of the agreements of the Optionee herein provided, the Company has granted to the Optionee an Option to purchase from the Company the number of shares of Common Stock, at the purchase price per share, set forth in the Award Letter. 

2. Acceptance by Optionee. The exercise of the Option is conditioned upon its acceptance by the Optionee, thereby becoming a
party to this Agreement, no later than 60 days after the date of grant set forth in the Award Letter (the “Award Date”). 

3. Exercise of Option. Except as described in Section 4 below, and subject to the satisfaction of the performance criteria
applicable to the Option set forth in Exhibit A (the “Performance Criteria”), the Option shall vest and become exercisable as follows, provided that the Optionee remains in continuous employment with the Company or an
affiliate until such vesting date[s]: 
 (a) The Option will vest (i) with respect to one-third
of the Option (rounded down to the nearest whole share), on the date that is 18 months after the Award Date, (ii) with respect to one-third of the Option (rounded down to the nearest whole share), on the
second anniversary of the Award Date, and (iii) with respect to the remainder of the Option, on the third anniversary of the Award Date; and 

(b) Notwithstanding Section 3(a), if the Performance Criteria have not been satisfied as of any the vesting dates specified therein, then
vesting for the portion of the Option otherwise scheduled to vest on such vesting date will occur on the fifth business day following the date on which the Performance Criteria are satisfied. 

Written notice of an election to exercise any portion of the Option shall be given by the Optionee, or his personal representative in the event of the
Optionee’s death, in accordance with procedures established by the Company as in effect at the time of such exercise. At the time of exercise of the Option, payment of the purchase price for the shares of Common Stock with respect to which the
Option is exercised must be made by one or more of the following 

 
methods: (i) in cash, (ii) in cash received from a broker-dealer to whom the Optionee has submitted an exercise notice and irrevocable instructions to deliver the purchase price to the
Company from the proceeds of the sale of shares subject to the Option, (iii) by delivery to the Company of other Common Stock owned by the Optionee that is acceptable to the Committee, valued at its Fair Market Value on the date of exercise, or
(iv) by certifying to ownership by attestation of such previously owned Common Stock. If applicable, an amount sufficient to satisfy all minimum Federal, state and local withholding tax requirements prior to delivery of any certificate for
shares of Common Stock must also accompany the exercise. Payment of such taxes shall be made by the Company’s withholding of such number of shares of Common Stock otherwise issuable upon exercise of the Option with a fair market value equal to
the amount of tax to be withheld. 
 4. Exercise Following Termination of Employment. 

(a) Service on the Board Terminates 

(i) In the event of the Optionee’s retirement (as defined below) or death, or if the Optionee’s employment with the Company and all
affiliates terminates due to disability, the outstanding portion of the Option shall continue to vest as provided in this Agreement (without regard to any requirements regarding continuous employment with the Company or an affiliate until such
vesting date, but subject to any applicable performance criteria set forth in Exhibit A) and remain outstanding and continue to be exercisable until the third anniversary of the later of Optionee’s termination of employment or the
applicable vesting date, or, if sooner, the date the Option expires by its terms. 
 (ii) In the event of the termination of the
Optionee’s employment with the Company and all affiliates by the Company without Good Cause or by the Optionee for Good Reason, the outstanding portion of the Option shall vest in full (without regard to any requirements regarding continuous
employment with the Company, but subject to the Performance Criteria) on the later of the date of termination of the Optionee’s employment and the fifth business day after the Performance Criteria are satisfied, and will remain outstanding and
continue to be exercisable until the third anniversary of the later of Optionee’s termination of employment or the applicable vesting date, or, if sooner, the date the Option expires by its terms. 

(iii) If the Optionee’s employment with the Company and all affiliates terminates for any reason other than those set forth in clause
(i) and (ii) above, the Option shall expire on the date of such termination of employment, and no portion shall be exercisable after the date of such termination. 

(b) Service on the Board Continues. Notwithstanding the foregoing, if the Optionee’s employment with the Company and all affiliates
terminates for any reason, and the Optionee’s service on the Board continues thereafter, the Optionee’s service on the Board will be considered employment with the Company and the outstanding portion of the Option shall continue to vest
and remain exercisable in accordance with the Award letter. Any subsequent termination of service on the Board will be considered termination of employment, and exercisability of the Option will be determined as of the date of such termination of
service; provided, that, to the extent the Optionee would receive more favorable treatment under any of the previous subsections of this Section 4, the Optionee shall be entitled to whichever treatment is more favorable to the Optionee. 

  
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 (c) Definitions. For purposes of this Section 4: 

(i) “affiliate” means each entity with whom the Company would be considered a single employer under Sections 414(b) and 414(c)
of the Code, substituting “at least 50%” instead of “at least 80%” in making such determination. 
 (ii)
“disability” means (as determined by the Committee in its sole discretion) the Optionee is unable to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment which can be
expected to result in death or which can be expected to last for a continuous period of not less than twelve (12) months. 
 (iii)
“retirement” means any voluntary or involuntary termination of Optionee’s employment (or, in the event that Section 4(b) applies, Board service) with the Company and any of its affiliates at any time after the Optionee has
completed three consecutive years of continuous employment with the Company or any of its affiliates, other than an involuntary termination for Good Cause, or a termination due to Optionee’s death or disability; provided that in the case of any
voluntary termination of employment, Optionee provides not less than ninety (90) days’ advance written notice to the Company and Optionee agrees to cooperate with the Company in providing an orderly transition. 

(d) General. 
 (i) The
foregoing provisions of this Section 4 shall be subject to the provisions of any written employment or severance agreement that has been or may be executed by the Optionee and the Company or any of its affiliates, or any written severance plan
adopted by the Company or any of its affiliates in which the Optionee is a participant, to the extent such provisions provide treatment for vesting and exercise of the Option upon or following a termination of employment that is more favorable to
the Optionee than the treatment described in this Section 4, and such more favorable provisions in such agreement or plan shall supersede any inconsistent or contrary provision of this Section 4. For the avoidance of doubt, to the extent
any such agreement or plan provides for treatment concerning vesting or exercise upon or following a termination of employment that conflicts with the treatment described in this Section 4, the Optionee shall be entitled to the treatment more
favorable to the Optionee. 
 (ii) As a condition to receive benefits upon retirement under this Section 4, the Optionee must sign and
return a separation agreement and general release, in the form substantially similar to that required of similarly-situated employees of the Company, within 45 days after the termination of the Optionee’s employment and not revoke such release
within the time permitted by law (which consideration period and revocation period together may not exceed 60 days following termination of the Optionee’s employment). Such release may require repayment of any benefits under this Section 4
if the Optionee is later found to have committed acts that would have justified a termination for Good Cause. 

  
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 5. Rights as Stockholder. The Optionee shall not be entitled to any of the
rights of a stockholder of the Company with respect to the Option, including the right to vote and to receive dividends and other distributions, until and to the extent the Option is settled in shares of Common Stock. 

6. Share Delivery. Delivery of any shares in connection with settlement of the Award will be by book-entry credit to an account
in the Optionee’s name established by the Company with the Company’s transfer agent, or upon written request from the Optionee (or his personal representative, beneficiary or estate, as the case may be), in certificates in the name of the
Optionee (or his personal representative, beneficiary or estate). 
 7. Option Not Transferable. The Option may be exercised
only by the Optionee during his lifetime and may not be transferred other than by will or the applicable laws of descent or distribution or pursuant to a qualified domestic relations order. The Option shall not otherwise be assigned, transferred, or
pledged for any purpose whatsoever and is not subject, in whole or in part, to attachment, execution or levy of any kind. Any attempted assignment, transfer, pledge, or encumbrance of the Option, other than in accordance with its terms, shall be
void and of no effect. 
 8. Surrender of or Changes to Agreement. In the event the Option shall be exercised in whole, this
Agreement shall be surrendered to the Company for cancellation. In the event this Option shall be exercised in part or a change in the number of designation of the shares of Common Stock shall be made, this Agreement shall be delivered by the
Optionee to the Company for the purpose of making appropriate notation thereon, or of otherwise reflecting, in such manner as the Company shall determine, the change in the number or designation of such shares. 

9. Administration. The Option shall be administered in accordance with such regulations as the Organizational Development and
Compensation Committee of the Board of Directors of the Company (the “Committee”) shall from time to time adopt. 
 10.
Restrictive Covenants. 
 (a) Definitions. The following definitions apply in this Agreement: 

(i) “Confidential Information” means any information that is not generally known outside the Company relating to any phase of
business of the Company, whether existing or foreseeable, including information conceived, discovered or developed by the Optionee. Confidential Information includes, but is not limited to: project files; product designs, drawings, sketches and
processes; production characteristics; testing procedures and results thereof; manufacturing methods, processes, techniques and test results; plant layouts, tooling, engineering evaluations and reports; business plans, financial statements and
projections; operating forms (including contracts) and procedures; payroll and personnel records; non-public marketing materials, plans and proposals; customer lists and information, and target lists for new
clients and information relating to potential clients; software codes and computer programs; training manuals; policy and procedure manuals; raw materials sources, price and cost information; administrative techniques and documents; and any
information received by the Company under an obligation of confidentiality to a third party. 

  
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 (ii) “Trade Secrets” means any information, including any data, plan,
drawing, specification, pattern, procedure, method, computer data, system, program or design, device, list, tool, or compilation, that relates to the present or planned business of the Company and which: (i) derives economic value, actual or
potential, from not being generally known to, and not being readily ascertainable by proper means to, other persons who can obtain economic value from their disclosure or use; and (ii) is the subject of efforts that are reasonable under the
circumstances to maintain their secrecy. To the extent that the foregoing definition is inconsistent with a definition of “trade secret” under applicable law, the latter definition shall control. 

(iii) Neither Confidential Information nor Trade Secrets include general skills or knowledge, or skills which the Optionee obtained prior to
the Optionee’s employment with the Company. 
 (iv) “Tangible Company Property” means: documents; reports; drawings;
diagrams; summaries; photographs; designs; specifications; formulae; samples; models; research and development information; prototypes; tools; equipment; proposals; files; supplier information; and all other written, printed, graphic or
electronically stored matter, as well as computer software, hardware, programs, disks and files, and any supplies, materials or tangible property that concern the Company’s business and that come into the Optionee’s possession by reason of
the Optionee’s employment, including, but not limited to, any Confidential Information and Trade Secrets contained in tangible form. 

(v) “Inventions” means any improvement, discovery, writing, formula or idea (whether or not patentable or subject to copyright
protection) relating to the existing or foreseeable business interests of the Company or resulting from any work performed by the Optionee for the Company. Inventions include, but are not limited to, methods, devices, products, techniques,
laboratory and field practices and processes, and improvements thereof and know-how related thereto, as well as any copyrightable materials and any trademark and trade name whether or not subject to trademark
protection. Inventions do not include any invention that does not relate to the Company’s business or anticipated business or that does not relate to the Optionee’s work for the Company and which was developed entirely on the
Optionee’s own time without the use of Company equipment, supplies, facilities or Confidential Information or Trade Secrets. 
 (b)
Confidentiality 
 (i) During the Optionee’s employment and for a period of five (5) years thereafter, regardless of whether
the Optionee’s separation is voluntary or involuntary or the reason therefor, the Optionee shall not use any Tangible Company Property, nor any Confidential Information or Trade Secrets, that comes into the Optionee’s possession in any way
by reason of the Optionee’s employment, except for the benefit of the Company in the course of the Optionee’s employment by it, and not in competition with or to the detriment of the Company.

  
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The Optionee also will not remove any Tangible Company Property from premises owned, used or leased by the Company except as the Optionee’s duties shall require and as authorized by the
Company, and upon termination of the Optionee’s employment, all Confidential Information, Trade Secrets, and Tangible Company Property (including all paper and electronic copies) will be turned over immediately to the Company, and the Optionee
shall retain no copies thereof. 
 (ii) During the Optionee’s employment and for so long thereafter as such information is not generally
known to the public, through no act or fault attributable to the Optionee, the Optionee will maintain all Trade Secrets to which the Optionee has received access while employed by the Company as confidential and as the property of the Company. 

(iii) The foregoing means that the Optionee will not, without written authority from the Company, use Confidential Information or Trade Secrets
for the benefit or purposes of the Optionee or of any third party, or disclose them to others, except as required by the Optionee’s employment with the Company or as authorized above. 

(iv) Nothing in this Agreement prevents the Optionee from providing, without prior notice to the Company, information to governmental
authorities regarding possible legal violations or otherwise testifying or participating in any investigation or proceeding by any governmental authorities regarding possible legal violations. 

(c) Inventions and Designs 

(i) The Optionee will promptly disclose to the Company all Inventions that the Optionee develops, either alone or with others, during the
period of the Optionee’s employment. All inventions that the Optionee has developed prior to this date have been identified by the Optionee to the Company. The Optionee shall make and maintain adequate and current written records of all
Inventions covered by this Agreement. These records shall be and remain the property of the Company. 
 (ii) The Optionee hereby assigns any
right and title to any Inventions to the Company. 
 (iii) With respect to Inventions that are copyrightable works, any Invention the
Optionee creates will be deemed a “work for hire” created within the scope of the Optionee’s employment, and such works and copyright interests therein (and all renewals and extensions thereof) shall belong solely and exclusively to
the Company, with the Company having sole right to obtain and hold in its own name copyrights or such other protection as the Company may deem appropriate to the subject matter, and any extensions or renewals thereof. If and to the extent that any
such Invention is found not to be a work-for-hire, the Optionee hereby assigns to the Company all right and title to such Invention (including all copyrights and other
intellectual property rights therein and all renewals and extensions thereof). 

  
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 (iv) The Optionee agrees to execute all papers and otherwise provide assistance to the
Company to enable it to obtain patents, copyrights, trademarks or other legal protection for Inventions in any country during, or after, the period of the Optionee’s employment. Such assistance shall include but not be limited to preparation
and modification (or both) of patent, copyright or trademark applications, preparation and modification (or both) of any documents related to perfecting the Company’s title to the Inventions, and assistance in any litigation which may result or
which may become necessary to obtain, assert, or defend the validity of any such patent, copyright or trademark or otherwise relates to such patent, copyright or trademark. 

(d) Non-Solicitation. Throughout the Optionee’s employment and for twenty-four
(24) months thereafter, the Optionee agrees that the Optionee will not directly or indirectly, individually or on behalf of any person or entity, solicit or induce, or assist in any manner in the solicitation or inducement of:
(i) employees of the Company, other than those in clerical or secretarial positions, to leave their employment with the Company (this restriction is limited to employees with whom the Optionee has had contact for the purpose of performing the
Optionee’s job duties and responsibilities); or (ii) customers or actively-sought prospective customers of the Company to purchase from another person or entity products and services that are the same as or similar to those offered and
provided by the Company in the last two (2) years of the Optionee’s employment (“Competitive Products”) (this restriction is limited to customers or actively-sought prospective customers with whom the Optionee has material
contact through performance of the Optionee’s job duties and responsibilities or through otherwise performing services on behalf of the Company). 

(e) Non-Competition. Throughout the Optionee’s employment and for twenty-four
(24) months thereafter, whether terminated for any reason or no reason, Optionee will not perform the same or substantially the same job duties on behalf of a business or organization that competes with any line of business of the Company for
which Optionee has provided substantial services; provided, however, that for the purpose of this paragraph “line of business” shall exclude any product line or category that accounts for less than two percent (2%) of the consolidated net
sales of the Company or the Optionee’s new employer during the last completed fiscal year prior to the termination of employment. Because the Company’s business is worldwide in scope, it is reasonable for this restriction to apply in every
state in the United States and in every other country in which Competitive Products under such line of business were or are sold or marketed. 

(f) Non-Disparagement. Throughout the Optionee’s employment and for twenty-four
(24) months thereafter, whether terminated for any reason or no reason, the Optionee agrees not to make any disparaging or negative statements regarding the Company or its affiliated companies and its and their officers, directors, and
employees, or its and their products, or to otherwise act in any manner that would damage the business reputation of the same. Nothing in this non-disparagement provision is intended to limit your ability to
provide truthful information to any governmental or regulatory agency or to cooperate with any such agency in any investigation. 

  
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 (g) Enforcement 

(i) The Optionee acknowledges and agrees that: (i) the restrictions provided in this Section 10 of the Agreement are reasonable in
time and scope in light of the necessity for the protection of the business and good will of the Company and the consideration provided to the Optionee under this Agreement; and (ii) the Optionee’s ability to work and earn a living will
not be unreasonably restrained by the application of these restrictions. 
 (ii) The Optionee also recognizes and agrees that should the
Optionee fail to comply with the restrictions set forth above, the Company would suffer substantial damage for which there is no adequate remedy at law due to the impossibility of ascertaining exact money damages. The Optionee therefore agrees that
in the event of the breach or threatened breach by the Optionee of any of the terms and conditions of Section 10 of this Agreement, the Company shall be entitled, in addition to any other rights or remedies available to it, to institute
proceedings in a federal or state court to secure immediate temporary, preliminary and permanent injunctive relief without the posting of a bond. The Optionee additionally agrees that if the Optionee is found to have breached any covenant in this
Section 10 of the Agreement, the time period provided for in the particular covenant will not begin to run until after the breach has ended, and the Company will be entitled to recover all costs and attorney fees incurred by it in enforcing
this Section 10 of the Agreement. 
 (iii) Optionee may transfer between Newell Brands subsidiaries, Divisions or brands and/or assume
different job duties during employment. In that case, these Confidentiality and Non-Solicitation provisions shall automatically be assigned to any other Company employer without any further action by Optionee
and without any additional consideration for this Agreement to be enforceable against Optionee by Company. 
 11. Data Privacy
Consent. The Optionee hereby consents to the collection, use and transfer, in electronic or other form, of the Optionee’s personal data as described in this Agreement by the Company and its affiliates for the exclusive purpose of
implementing, administering and managing Optionee’s participation in the Plan. The Optionee understands that the Company and its affiliates hold certain personal information about the Optionee, including, but not limited to, name, home address
and telephone number, date of birth, Social Security number or other identification number, salary, nationality, job title, any shares of stock or directorships held in the Company, details of all options or any other entitlement to shares of stock
or stock units awarded, canceled, purchased, exercised, vested, unvested or outstanding in the Optionee’s favor for the purpose of implementing, managing and administering the Plan (“Data”). The Optionee understands that the
Data may be transferred to any third parties assisting in the implementation, administration and management of the Plan, that these recipients may be located in the Optionee’s country or elsewhere and that the recipient country may have
different data privacy laws and protections than the Optionee’s country. The Optionee understands that the Optionee may request a list with the names and addresses of any potential recipients of the Data by contacting the local human resources
representative. The Optionee authorizes the recipients of Data to receive, possess, use, retain and transfer the Data, in electronic or other form, for the purposes of implementing, administering and managing the Optionee’s participation in the
Plan, including any requisite transfer of such Data, as may be required to a broker or other third party with whom the Optionee may elect to deposit any shares or other award acquired under the Plan. The Optionee understands that Data will be held
only as long as is necessary to implement, administer and manage participation in the Plan. The Optionee understands that the Optionee may, at any time, view 

  
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Data, request additional information about the storage and processing of the Data, require any necessary amendments to the Data or refuse or withdraw the consents herein, in any case without
cost, by contacting the local human resources representative in writing. The Optionee understands that refusing or withdrawing consent may affect the Optionee’s ability to participate in the Plan. For more information on the consequences of
refusing to consent or withdrawing consent, the Optionee understands that the Optionee may contact his or her local human resources representative. 

12. Electronic Delivery. The Optionee hereby consents and agrees to electronic delivery of any documents that the Company may
elect to deliver (including, but not limited to, prospectuses, prospectus supplements, grant or award notifications and agreements, account statements, annual and quarterly reports, and all other forms of communications) in connection with this
Award and any other award made or offered under the Plan. The Optionee understands that, unless earlier revoked by the Optionee by giving written notice to the Secretary of the Company, this consent shall be effective for the duration of the
Agreement. The Optionee also understands that he or she shall have the right at any time to request that the Company deliver written copies of any and all materials referred to above at no charge. The Optionee hereby consents to any and all
procedures the Company has established or may establish for an electronic signature system for delivery and acceptance of any such documents that the Company may elect to deliver, and agrees that his or her electronic signature is the same as, and
shall have the same force and effect as, his or her manual signature. The Optionee consents and agrees that any such procedures and delivery may be effected by a third party engaged by the Company to provide administrative services related to the
Plan. 
 13. Expiration of Option. Notwithstanding anything else set forth herein to the contrary, this Agreement shall
terminate, and the Option shall expire and be of no further force or effect, on the date that is ten (10) years after the date of grant, unless terminated earlier pursuant to the terms of this Agreement; provided that the provisions of Sections
10-20 of this Agreement shall survive any expiration or termination of this Agreement or the Option. 

14. Governing Law. This Agreement, and the Award, shall be construed, administered and governed in all respects under and by the
laws of the State of Delaware. The Optionee agrees to submit to personal jurisdiction in the Delaware federal and state courts, and all suits arising between the Company and the Optionee must be brought in said Delaware courts, which will be the
sole and exclusive venue for such claims. 

  
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 15. Acknowledgment. BY ACCEPTING THE AWARD LETTER, THE OPTIONEE ACKNOWLEDGES
THAT THE OPTIONEE HAS READ, UNDERSTOOD AND AGREES TO ALL OF THE PROVISIONS OF THIS AGREEMENT, AND THAT THE OPTIONEE WAS AFFORDED SUFFICIENT OPPORTUNITY BY THE COMPANY TO OBTAIN INDEPENDENT LEGAL ADVICE AT THE OPTIONEE’S EXPENSE PRIOR TO
ACCEPTING THE AWARD LETTER. 
  

	
	NEWELL BRANDS INC.
	
	 
	Bradford R. Turner, Chief Legal and Administrative Officer and Corporate Secretary

  
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 EXHIBIT A 

NEWELL RUBBERMAID INC. 2013 INCENTIVE PLAN 

2019 STOCK OPTION AWARD AGREEMENT 

PERFORMANCE CRITERIA 
 Prior to
the exercise of any portion of the Option, the average Market Value of the Company’s Common Stock for a period of thirty (30) consecutive calendar days falling at any time between the date that is 18 calendar months following the Award
Date and the third anniversary of the Award Date (such period, the “Performance Period”) must exceed 125% of the Market Value of the Company’s Common Stock on July 29, 2019. “Market Value” means the closing price of a
share of the Company’s Common Stock for the applicable date, as reported on the principal stock market or exchange on which the Company’s Common Stock is traded. Notwithstanding the foregoing, if the vesting of the Option is governed by
Section 4(a)(ii) of the Agreement, then the Performance Period shall be deemed to be the period beginning on the Award Date and ending on the third anniversary of the Award Date. 

  
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