Document:

Exhibit
10.4

 

Dated
3rd SEPTEMBER 2020

 

————

 

Assignment
of Intellectual Property Rights

 

between

 

AHG
ENTERTAINMENT ASSOCIATES, LLC

 

FLIP
SPORTS LIMITED

 

and

 

ESPORTS
ENTERTAINMENT GROUP, INC

 

    	 	 	 

    	 

    

 

THIS
AGREEEMENT is dated 3rd September 2020

 

Parties

 

	(1)	AHG
    Entertainment Associates, LLC a limited liability company organized under the laws of the State of Florida, having its registered
    address at 700 West Morse Blvd., Suite 220, Winter Park, Florida 32789, USA (Assignor);
	 	 
	(2)	FLIP
    Sports Limited, a limited liability company incorporated in England and Wales, with registered address 4 Millbank Terrace,
    Shaw Mills, Harrogate, England HG3 3HT (Developer); and
	 	 
	(3)	Esports
    Entertainment Group, Inc. a company incorporated under the laws of the State of Nevada with registered number E0473092008-2
    having its registered address at 112 North Curry Street, Carson City, Nevada 89703-4934, USA (Assignee).

 

Background

 

	(A)	The
    Assignor owns the Software and Works (as defined below) having engaged the Developer to develop it on its behalf and pursuant
    to a Deed of Intellectual Property Assignment dated 3rd September 2020 (the Deed of Assignment);
	 	 
	(B)	The
    Assignee wishes to purchase the Software and the Works from the Assignor and the Assignor is willing to sell to the Assignee,
    all and any Intellectual Property Rights in the Software and the Works (as defined below) on the terms and subject to the
    conditions of this Agreement. 

 

Agreed
terms

 

	1.	Interpretation

 

	1.1	The
    definitions in this clause apply in this Agreement.

 

Affiliate:
means, with respect to any Person, any other Person directly or indirectly controlling, controlled by, or under common control
with such Person. For purposes of this definition, “control,” when used with respect to any specified person, means
the power to direct or cause the direction of the management and policies of such Person, directly or indirectly, whether through
ownership of voting securities or by contract or otherwise, and the terms “controlling” and “controlled by”
have correlative meanings to the foregoing.

 

Effective
Date: 3rd September 2020.

 

Encumbrance:
any interest or equity of any person (including any right to acquire, option or right of pre-emption) or any mortgage, charge,
pledge, lien, assignment, hypothecation, security interest, title retention or any other security agreement or arrangement.

 

Flip
Employees: means those individuals employed by the Developer at the date of this Agreement as set out in Schedule 2.

 

    	1

    	 

    

 

Intellectual
Property Rights: means all patents, inventions, utility models, petty patents, registered and unregistered design rights,
Know-How, copyrights, semi-conductor topography rights, rights of extraction relating to databases, the right to use software,
marks, trademarks, trading name, domain names and all other similar proprietary rights of whatever nature and howsoever arising
which may subsist in any part of the world including, where such rights are obtained or enhanced by registration, any registration
of such rights and applications and rights to apply for such registrations.

 

Key
Employees: means those Flip Employees deemed to be key members of staff as set out in Schedule 2(a)

 

Know-How:
all confidential industrial and technical information and techniques in any form (including paper, electronically stored data,
magnetic media, film and microfilm) including (without limiting the foregoing) drawings, formulae, test results, reports, project
reports and testing procedures, instruction and training manuals, tables of operating conditions, specifications, tables and procedures
(and all Intellectual Property Rights and goodwill therein) created for or by the Assignor in relation to the Software.

 

Person:
means an individual, corporation, partnership, limited liability company, association, trust or other entity or organization.

 

Software:
the online games and rewards platform and all other online software (or part thereof), including
all Works in relation to the same, created by the Assignor for the Assignee in accordance with the Framework Agreement, including,
but not limited to the software as detailed in Schedule 1.

 

Transfer
Regulations: the Transfer of Undertakings (Protection of Employment) Regulations 2006

 

Works:
all works (and all Intellectual Property Rights and goodwill therein) created by the Assignor in relation to the Software,
including, but not limited to the source code of the Software and all technical and functional information and documentation required
to operate the Software, all artwork, content and materials used in connection with the Software and any other works in respect
of which the Assignor is the legal and beneficial owner as at the date of this Agreement and which are being used as at the date
of this Agreement in connection with the Software.

 

	1.2	The
    rules of interpretation in this clause apply in this Agreement. 

 

	 	a.	The
    words “hereof,” “herein” and “hereunder” and words of like import used in this Agreement
    shall refer to this Agreement as a whole and not to any particular provision of this Agreement. 
	 	 	 
	 	b.	The
    captions herein are included for convenience of reference only and shall be ignored in the construction or interpretation
    hereof. References to Articles, Clauses, Sections, Exhibits and Schedules are to Articles, Clauses, Sections, Exhibits and
    Schedules of this Agreement unless otherwise specified. 
	 	 	 
	 	c.	All
    Exhibits and Schedules annexed hereto or referred to herein are hereby incorporated in and made a part of this Agreement as
    if set forth in full herein. Any capitalized terms used in any Exhibit or Schedule but not otherwise defined therein, shall
    have the meaning as defined in this Agreement. 

 

    	2

    	 

    

 

	 	d.	Any
    singular term in this Agreement shall be deemed to include the plural, and any plural term the singular, and words denoting
    either gender shall include both genders as the context requires. Where a word or phrase is defined herein, each of its other
    grammatical forms shall have a corresponding meaning.
	 	 	 
	 	e.	Whenever
    the words “include,” “includes” or “including” are used in this Agreement, they shall
    be deemed to be followed by the words “without limitation,” whether or not they are in fact followed by those
    words or words of like import. 
	 	 	 
	 	f.	The
    use of the word “or” shall not be exclusive. 
	 	 	 
	 	g.	The
    word “will” shall be construed to have the same meaning and effect as the word “shall.”
	 	 	 
	 	h.	The
    word “party” shall, unless the context otherwise requires, be construed to mean a party to this Agreement. Any
    reference to a party to this Agreement or any other agreement or document contemplated hereby shall include such party’s
    successors and permitted assigns.
	 	 	 
	 	i.	Any
    Warranty qualified by the expression “to the best of the knowledge, information and belief of the Assignor” or
    “so far as the Assignor is aware” or any similar expression, shall, unless otherwise stated, be deemed to refer
    to the knowledge, information, belief or awareness of the Assignor after if it has made all due, diligent and careful enquiries.
	 	 	 
	 	j.	A
    reference to any legislation or to any provision of any legislation shall include any modification, amendment, re-enactment
    thereof, any legislative provision substituted therefore and all rules, regulations and statutory instruments issued or related
    to such legislation.
	 	 	 
	 	k.	Any
    rule of construction to the effect that ambiguities are to be resolved against the drafting party shall not be applied in
    the construction or interpretation of this Agreement. No prior draft of this Agreement nor any course of performance or course
    of dealing shall be used in the interpretation or construction of this Agreement. No parole evidence shall be introduced in
    the construction or interpretation of this Agreement unless the ambiguity or uncertainty in issue is plainly discernible from
    a reading of this Agreement without consideration of any extrinsic evidence. Although the same or similar subject matters
    may be addressed in different provisions of this Agreement, the parties intend that, except as reasonably apparent on the
    face of the Agreement or as expressly provided in this Agreement, each such provision shall be read separately, be given independent
    significance and not be construed as limiting any other provision of this Agreement (whether or not more general or more specific
    in scope, substance or content). The doctrine of election of remedies shall not apply in constructing or interpreting the
    remedies provisions of this Agreement or the equitable power of a court considering this Agreement or any of the underlying
    transactions.

 

	2.	Assignment

 

	2.1	Subject
    to the terms herein, the Assignor hereby assigns to the Assignee, on an exclusive, irrevocable and royalty free basis, absolutely
    with full title guarantee and free from any Encumbrance, all Intellectual Property Rights in the Software (together with any
    goodwill in the same) existing as at the date of this Deed throughout the world (the “Assigned Intellectual Property”).

 

    	3

    	 

    

 

	3.	Business
    employees

 

	3.1	The
    Assignor and the Assignee acknowledge that the Transfer Regulations apply to the sale of the Assigned Intellectual Property
    under this Agreement and that accordingly the Flip Employees will transfer to the Assignee with effect from the date of this
    Agreement together with all the Assignor’s rights, duties and obligations under the contracts of employment of the Flip
    Employees in accordance with the Transfer Regulations.
	 	 
	3.2	The
    Developer shall in relation to the Flip Employees perform and discharge all the employer’s obligations arising out of
    or in connection with any Flip Employee’s employment including, payment of all wages, salaries, accrued holiday pay,
    sick pay, maternity pay, liability to tax and other periodic payments (the “Employer’s Obligations”)
    relating to the period on or before the date of this Agreement. The Assignee shall, or shall procure that one of its Affiliates
    shall perform and discharge all Employer’s Obligations relating to the period after the date of this Agreement.

 

	4.	Consideration

 

	4.1	The
    consideration for the sale of the Assigned Intellectual Property shall (subject to adjustment in accordance with clause 4.3
    below) be the sum of USD$1,100,000 (the “Purchase Price”) payable to the Assignor by the Assignee as follows:

 

	 	(a)	USD$100,000
    of the Purchase Price shall be payable to the Assignor in cash on the Effective Date (“Cash Consideration”);
	 	 	 
	 	(b)	USD$1,000,000
    of the Purchase Price shall be payable as restricted common stock in the Assignee (“Share Consideration”)
    issued to the Assignor as follows:

 

	 	 	(i)	USD$500,0000
    issued to the Assignor on the Effective Date (“Closing Shares”); and
	 	 	 	 
	 	 	(ii)	USD$500,000
    issued to the Assignor on the 6th month anniversary of the Effective subject to clause 4.3 below (“Post
    Closing Shares”). 

 

	4.2	The
    total number of restricted common stock in the Assignee to be issued in accordance with clauses 4.1(b)(i) and (ii) above shall
    be determined by a unit price per common stock of the Assignee equal to the 30-day weighted average unit price per common
    stock of the Assignee prior to the Effective Date.
	 	 
	4.3	The
    issuance of the Post Closing Shares in accordance with clause 4.1(b)(ii) above is subject to the Key Employees still being
    employed by the Assignee or any of its Affiliates on the 6th month anniversary of the Effective Date. For each
    individual Key Employee that is no longer employed by the Assignee on the 6 month anniversary of the Effective Date by reason
    of either their resignation or dismissal for gross misconduct in accordance with the terms of their employment (each a “Leaver”),
    the cash equivalent amount of the Post Closing Shares (i.e. $500,000) shall be reduced by $100,000 per Leaver. For example,
    if two (2) Key Employees were to resign prior to the 6th month anniversary of the Effective Date, only $300,000
    worth of Post Closing Shares shall be issued in accordance with clause 4.1(b)ii), $100,000 having been deducted for each Leaver.

 

    	4

    	 

    

 

	5.	Conditions

 

	5.1	The
    signing of this Agreement and the transfer of the Assigned Intellectual Property is conditional upon the Assignor and the
    Assignee entering into the licence agreement, in the form as set out in Schedule 3. 
	 	 
	6.	Variation
	 	 
	6.1	No
    variation of this Agreement shall be effective unless it is in writing and signed by the parties (or their authorised representatives).
	 	 
	6.2	For
    the avoidance of doubt, in no event shall the Assignor be entitled to rescind this Agreement, receive injunctive or other
    equitable relief or enjoin or restrain the Assignee’s exploitation of the Works or of any rights granted and assigned
    under this Agreement.
	 	 
	7.	Warranties

 

	7.1	The
    Assignor warrants, represents and undertakes to the Assignee that:

 

	 	(a)	it
    is the sole legal and beneficial owner of the Assigned Intellectual Property and has the requisite power and authority to
    enter into this Agreement and to perform fully its obligations thereunder;
	 	 	 
	 	(b)	the
    Assigned Intellectual Property is free from any Encumbrance;
	 	 	 
	 	(c)	the
    Assigned Intellectual Property is not subject to any contract containing any covenant or other provision that would in any
    way limit or restrict the ability of the Assignee to use, assert, enforce, or otherwise exploit the Assigned Intellectual
    Property anywhere in the world; 
	 	 	 
	 	(d)	it
    has not transferred ownership of (whether a whole or partial interest), or granted any exclusive right to use the Assigned
    Intellectual Property to any Person;
	 	 	 
	 	(e)	the
    Assigned Intellectual Property does not contain any “back door,” “drop dead device,” “time bomb,”
    “Trojan horse,” “virus,” “worm,” “spyware” or “adware” (as such
    terms are commonly understood in the software industry) or any other code designed or intended to have, or capable of performing
    or facilitating, any of the following functions: (i) disrupting, disabling, harming, or otherwise impeding in any manner the
    operation of, or providing unauthorized access to, a computer system or network or other device on which such code is stored
    or installed, or (ii) compromising the privacy or data security of a user or damaging or destroying any data or file without
    the user’s consent (collectively, “Malicious Code”); 

 

    	5

    	 

    

 

	 	(f)	to
    the knowledge of the Assignor, no Flip Employee or current or former stockholder, officer, director, or employee of the Assignor
    has any claim, right (whether or not currently exercisable), or interest to or in the Assigned Intellectual Property; 
	 	 	 
	 	(g)	to
    the knowledge of the Assignor, no Flip Employee is bound by or otherwise subject to any contract restricting him or her from
    performing his or her duties for the Assignee; 
	 	 	 
	 	(h)	to
    the knowledge of the Assignor, no notice to terminate the contract of any Flip Employee, (whether given by the relevant employer
    or by the Flip Employee) is pending, outstanding or threatened and no dispute under any Employment Legislation or otherwise
    is outstanding between the Developer and any Flip Employee relating to their employment;
	 	 	 
	 	(i)	no
    Flip Employee is involved in any existing, pending or, to the knowledge of the Assignor, threatened claim or dispute (“Employment
    Dispute”) and has not been involved in any Employment Dispute in the twelve month period prior to the date of this
    Agreement. To the Knowledge of the Assignor, there are no facts or circumstances that could reasonably be expected to result
    in or be the basis for any Employment Dispute, or that may suggest that any of the provisions of this Agreement may lead to
    any Employment Dispute;
	 	 	 
	 	(j)	to
    the knowledge of the Assignor, the Developer has complied in all material respects with all applicable laws and codes of practice
    in respect of each Flip Employee and has not at any time discriminated against or caused any Flip Employee to suffer any detriment
    on the grounds of sex, gender, sexual orientation, age, race, religion, belief, disability, hours that they work, temporary
    nature of their employment, membership of a trade union or status as an employee representative or otherwise in contravention
    of any legislation;
	 	 	 
	 	(k)	so
    far as it is aware, there has not been and there is not any actual or threatened infringement (including misuse of confidential
    information) or any event likely to constitute an infringement or breach by any third party of any Intellectual Property Rights
    in the Assigned Intellectual Property; and
	 	 	 
	 	(l)	so
    far as it is aware, the Assignee’s use, enjoyment and exploitation of the Assigned Intellectual Property in accordance
    with this Agreement shall not infringe any third party’s Intellectual Property Rights.

 

	8.	Survival
    of warranties

 

	8.1	The
    representations and warranties and other obligations made by the Assignor in this Agreement shall survive from the Effective
    Date until the date that is twelve (12) months following the Effective Date (the “Expiration Date”).
    Notwithstanding the foregoing, if at any time prior to the Expiration Date the Assignee delivers to the Assignor a written
    notice alleging the existence of an inaccuracy in or a breach of any of such representation, warranty, covenant or other obligation
    and asserting a claim for recovery under clause 8.2 based on such alleged inaccuracy or breach, then the claim asserted in
    such notice shall survive until such time as such claim is fully and finally resolved. Notwithstanding the foregoing, all
    representations and warranties made by the Assignor in this Agreement shall survive for the full period of all applicable
    statutes of limitations (giving effect to any waiver, mitigation or extension thereof) in the event of fraud or willful or
    intentional misrepresentation by the Assignor.

 

    	6

    	 

    

 

	8.2	From
    and after the Effective Date and subject to clause 8.3, the Assignor shall hold harmless and indemnify the Assignee from and
    against, and shall compensate and reimburse the Assignee for, any damages which are suffered or incurred by the Assignee prior
    to the Expiration Date or to which the Assignee may otherwise become subject to as a result of an alleged inaccuracy in or
    a breach of any of such representation or warranty, covenant or other obligation notified to the Assignor prior to the Expiration
    Date in accordance with clause 8.1 above and which arise from or as a result of, or are connected with any inaccuracy in or
    breach of any representation or warranty of the Assignor as of the date of this Agreement.
	 	 
	8.3	The
    maximum liability of the Assignor under this Clause 8 shall be equal to $1,000,000, except in the event of fraud or willful
    or intentional misrepresentation by the Assignor. 
	 	 
	9.	Third
    party rights
	 	 
	 	No
    person other than a party to this Agreement shall have any rights to enforce any term of this agreement.
	 	 
	10.	Further
    Assurance
	 	 
	10.1	The
    Assignor shall, at its own cost, perform (or procure the performance of) all further acts and things, and execute and deliver
    (or procure the execution or delivery of) all further documents, required by law or which the Assignee reasonably requests
    to vest in the Assignee the full benefit of the right, title and interest assigned to the Assignee under this Agreement.
	 	 
	11.	Notices
	 	 
	11.1	All
    notices, requests and other communications required or permitted under, or otherwise made in connection with, this Agreement,
    shall be in writing and shall be deemed to have been duly given (a) when delivered in person, (b) upon confirmation of receipt
    when transmitted by email, (c) upon receipt after dispatch by registered or certified mail, postage prepaid or (d) on the
    next business day if transmitted by national overnight courier (with confirmation of delivery), in each case, addressed as
    follows:

 

    	7

    	 

    

 

if
to Assignee, to:

 

Esports
Entertainment Group, Inc

112 North Curry Street,

Carson City,

Attention: Grant Johnson

Email:

 

if
to Assignor, to:

 

AHG
Entertainment Associates, LLC

700
West Morse Boulevard

Suite
220

Winter
Park

Florida
32789

 

Attention:
Gene Harris

Email:

 

	12.	Public
    Announcements
	 	 
	12.1	Without
    limiting any other provision of this Agreement, each of the Assignor and the Assignee shall consult with the other and issue
    a joint press release with respect to the execution of this Agreement. Thereafter, neither the Assignor, the Assignee nor
    the Developer shall issue any press release or other announcement (to the extent not previously publicly disclosed or made
    in accordance with this Agreement) with respect to this Agreement without the prior consent of the other parties hereto (such
    consent not to be unreasonably withheld, conditioned or delayed), except as such press release or other announcement may be
    required by applicable law or the applicable rules of a national securities exchange, in which case the party required to
    issue the release or make the announcement shall use its commercially reasonable efforts to provide the other party with a
    reasonable opportunity to review and comment on such release or announcement in advance of its issuance
	 	 
	13.	Specific
    performance
	 	 
	13.1	The
    rights and remedies of the parties hereto shall be cumulative (and not alternative). The parties hereto agree that irreparable
    damage would occur if any provision of this Agreement were not performed in accordance with the terms hereof and that the
    parties shall be entitled to an injunction or injunctions to prevent breaches of this Agreement or to enforce specifically
    the performance of the terms and provisions of this Agreement in addition to any other remedy to which they are entitled to
    at law or in equity, in each case without the requirement of posting any bond or other type of security.

 

    	8

    	 

    

 

	14.	Waiver
	 	 
	14.1	No
    failure or delay by any party in exercising any right, power or privilege hereunder shall operate as a waiver thereof nor
    shall any single or partial exercise thereof preclude any other or further exercise thereof or the exercise of any other right,
    power or privilege. 
	 	 
	15.	Assignment
	 	 
	15.1	No
    party may assign, delegate or otherwise transfer any of its rights or obligations under this Agreement without the consent
    of each other party hereto, except that Assignee may transfer or assign its rights and obligations under this Agreement, in
    whole or from time to time in part, to one or more of their Affiliates at any time and provided that such transfer
    or assignment shall not relieve Assignee of its obligations hereunder or enlarge, alter or change any obligation of any other
    party hereto or due to the Assignee.
	 	 
	16.	Entire
    Agreement
	 	 
	16.1	This
    Agreement (including the Schedules) constitutes the entire agreement between the parties with respect to the subject matter
    of this Agreement and supersede all prior agreements and understandings, both oral and written, between the parties with respect
    to the subject matter of this Agreement.
	 	 
	17.	Severability
	 	 
	17.1	If
    any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction or any other governmental
    authority to be invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions of this
    Agreement shall remain in full force and effect and shall in no way be affected, impaired or invalidated so long as the economic
    or legal substance of the transfer of the Assigned Intellectual Property is not affected in any manner materially adverse
    to any party. Upon such a determination, the parties shall negotiate in good faith to modify this Agreement so as to effect
    the original intent of the parties as closely as possible in an acceptable manner in order that the transfer of the Assigned
    Intellectual Property be consummated as originally contemplated to the fullest extent possible
	 	 
	18.	Counterparts
	 	 
	18.1	This
    Agreement may be executed in any number of counterparts, each of which when executed and delivered shall constitute an original
    of this Agreement, but all the counterparts shall together constitute the same agreement. 
	 	 
	19.	Time
    Is Of The Essence
	 	 
	19.1	Time
    is of the essence with respect to the performance of this Agreement.

 

    	9

    	 

    

 

	20.	Governing
    law and jurisdiction
	 	 
	20.1	This
    Agreement shall be governed by and construed in accordance with the laws of the State of Nevada, without giving effect to
    principles of conflicts of laws that would require the application of the laws of any other jurisdiction.
	 	 
	20.2	The
    parties hereto agree that any proceeding seeking to enforce any provision of, or based on any matter arising out of or in
    connection with, this Agreement shall be brought in any federal court located in the State of Nevada or any Nevada state court,
    and each of the parties hereby irrevocably consents to the jurisdiction of such courts (and of the appropriate appellate courts
    therefrom) in any such proceeding and irrevocably waives, to the fullest extent permitted by law, any objection that it may
    now or hereafter have to the laying of the venue of any such proceeding in any such court or that any such proceeding brought
    in any such court has been brought in an inconvenient forum. Process in any such proceeding may be served on any party anywhere
    in the world, whether within or without the jurisdiction of any such court.
	 	 
	20.3	EACH
    OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF
    OR RELATED TO THIS AGREEMENT.

 

    	10

    	 

    

 

This
Agreement has been entered into on the date stated at the beginning of it.

 

	Executed
    by AHG Entertainment 	 
	Associates,
    LLC acting by Gene 	 
	Harris,
    a manager of AHG Manager, 	 
	LLC,
    which is the manager of AHG 	 
	Entertainment
    Associates, LLC	 
	 	 
	 	 
	Gene
    Harris, Manager	 
	 	 
	Executed
    by Flip Sports Limited acting by 	 
	Tomasz
    Kandziora, a director	 
	 	 
	 	 
	Director	 
	 	 
	Executed
    by Esports Entertainment 	 
	Group,
    Inc acting by Grant Johnson, a 	 
	director	 
	 	 
	 	 
	Director	 

 

    	11

    	 

    

 

SCHEDULE
1

 

THE
SOFTWARE

 

1.
Game Matrix

 

The
Game Matrix (abbreviated as GMX) is both a Platform as a Service and Software as a Service, that exposes a set of predefined components
and tools that allow 3rd party to develop their own products against a set of well defined and maintained features. This allows
the developers to concentrate on the task at hand that will drive their business forward, instead of spending time on building
the foundation that their software will stand on and further loosing precious time on maintenance of said infrastructure and features.

 

Game
Matrix was built originally to satisfy needs of a loyalty platform (Rewards Matrix), where partners would be able to easily onboard
customers with a single-sign on service, award users for their activity and provide an outlet for accumulated reward points.

 

Services

 

OIDC

 

OIDC
micro-service as the name suggest itself is being used for OpenID Connect authentication flow. This service stores whole profile
data, permissions and basically is the core of AAA pattern, where AAA stands for:

 

	 	●	Authentication
	 	●	Authorization
	 	●	Accounting

 

Wallet

 

This
micro-service is responsible for providing many functionalities related to Virtual Currencies, including:

 

	 	●	A
    Partner is able to configure many Virtual Currencies
	 	●	A
    Partner is able to configure visibility this currencies to other partners
	 	●	A
    Partner is able to configure operation commissions
	 	●	A
    Partner is able to configure exchange rate between currencies.
	 	●	Currencies
    exchange rates can be feed from external sources.

 

With
given flexibility, a Partner can have simple Wallet system or a complex affiliate system with all commission flows between player’s
originator, a external retailer and own Virtual Points exchanges.

 

    	12

    	 

    

 

Virtual
Store

 

One
of the GMX platform components is VirtualShop(VS) micro-service, responsible for providing various types of virtual products to
end-user. The main goal of this service is to serve defined products to Partners, each user can then choose and purchase a suitable
product for him. All transactions are based on prescribed Virtual Currencies in WalletService. VS supports products that are defined
in our infrastructure and those which require integration with an external supplier. There is big flexibility in creating and
managing items their types, bonus types, etc. Based on tags we can define product visibility for each particular end-user. Users
have the possibility to check all his previous Orders, their status, etc.

 

 

Processing
Engine

 

In
modern systems, in order to provide the quick answer to the device communicating with the platform, more and more tasks are being
processed in the background, promoting the asynchronous processing pattern.

 

    	13

    	 

    

 

High
throughput and system performance is not only reasons why this module was created, because there are processes that must respond
to the events, integrate external data sources or periodically perform certain operations (e.g., generating reports).

 

All
of the factors above have created a dual micro-service that is a symbiosis of the asynchronous rest nano-service based on the
FastAPI framework with the Apache Nifi pipeline/data flow processing manager.

 

 

    	14

    	 

    

 

Streaming
Pipeline 

 

Our
existing Data Processing pipeline built on open-source technologies including Apache Kafka and Apache Flink is currently processing
around 300 Million messages each day, with spikes to 1.5 Billion, and is capable of scaling well beyond its current workload.

 

 

    	15

    	 

    

 

Kafka
Real-Time Backup

 

In
order to allow business continuity and system resilience, it has been decided to facilitate a real-time replication of all topics
from production Kafka cluster to a single node in separate region.

 

 

User
Context Service

 

A
Stateful Micro-service which manages the current state of each User within the system.

 

Implemented
using the Lagom Framework each User is modeled as a Lagom Persistent Entity (backed by an Akka Persistent Actor) allowing for
persistence via an Event-Sourcing approach.

 

Messages
arriving from existing Kafka Topics relating to User behaviour (betting behaviour, deposits, withdrawals, time-outs, logins, etc)
are used to trigger Commands which change the state of User and, in turn, emit Events onto the inter-service topics for consumption
by downstream services.

 

Responsible
Gambling Service

 

The
Responsible Gambling (RG) service ingests Events relating to User activity and uses those Events, along with the historical activity
of the User to determine if any of the predefined Trigger criteria have been met.

 

Each
User has a ‘Risk Score’ associated with their account - this is a single number between 0 and 100 which indicates
the danger of the User having a gambling problem.

 

If
an Event has occurred often enough within a given time period (for instance, a user has changed their deposit limit 3 times within
a week) then an Alert is dispatched.

 

    	16

    	 

    

 

An
Alert triggers interaction with the Customer account (either by tagging the account, freezing the account, sending a message directly
to the user or triggering a call to the user from a Customer Services Representative - or some combination of those actions).

 

An
Alert also triggers a recalculation of the Risk Score for a User.

 

Deprecated

 

Referral
System

 

Referral
System rewards existing customers for inviting new players to the site. Every customer (unless specifically excluded from RAE)
has access to a unique link that then can copy and share or send directly via email or social media using the widgets on the page.
When a new user clicks and registers via the existing customers link, the customers are linked.

 

The
link can be multiple layers deep, which encourages higher tiered users to promote invites down their stream. The system allows
for rewards being initiated at specified goals, as well as on every individual transaction (commission based).

 

This
system is bound to the Rewards Matrix

 

Push
Notificator

 

This
is simple micro-service used to communicate with users. It can store user’s device ID to push notifications for Apple and
Android phones. For email notifications it has been integrated with SendGrid email system and templating. Lates fix enabling SendGrid
Modern templating system based on HandleBars template language.

 

Currently
replaced by Processing Pipeline to some extent.

 

Rewards
Matrix

 

The
Rewards Matrix (abbreviated as RMX) is a loyalty and affiliation platform designed to bring together a wide array of inline retail
and entertainment sites with a view to building a fully-immersive player experience leading to high levels of loyalty and retention.

 

FLIP
Sports - Fantasy Fever

 

FLIP
Sports Fantasy Fever, is a social fantasy football game that offers in-play fantasy football competition during live matches.
Fantasy managers can go head-to-head or play in private and public leagues; the challenge in each scenario lasts for the duration
of the match and the winner is the manager with the most points by the final whistle. Fantasy managers can compete against each
other for virtual currency, with overall leaderboards to see how they compare against friends and other users. There are various
other in-game strategy and social features, including the ability to make substitutions, play boosters, chat and send banter icons,
which add to the gaming experience. The game also provides in depth statistics and data on players, teams and matches, both in
real time and over the course of the season and can therefore be used as a resource outside of game play for users to keep up
to date with news and information on their favourite teams and players.

 

    	17

    	 

    

 

Overview

 

 

Data
is Received from data sources via Apache Camel. Data is processed via Camel routes and passed to other elements of the system
as well as any 3rd party consumers which may require this data as well as the Flipsports system itself.

 

The
original provider’s data is transformed to a custom JSON format that Flipsports consumes and this JSON format is processed
by an Akka-based application which persists the data to Postgres and posts messages to Kafka topics which trigger the recreation
of ‘Stat Centre’ data which is then stored in Redis.

 

API
applications provide a point of access for client applications; we currently provide a Stat Centre application, Leaderboards and
the Game API itself.

 

Finally,
there’s a ‘Manager’ application which provides an IDE-style interface for managing the various parts of the
system; pushing simulated data, monitoring games in progress etc.

 

    	18

    	 

    

 

Data
Processing

 

 

The
data processing stage allows us to take data from ANY data source in practically any format on practically any transport system
and turn it into a JSON format which our system can work with. In this way we’re completely decoupled from the source of
data via this ‘interface’ layer.

 

We
use Apache Camel for this processing as it allows us to manage a huge number of transports and formats ‘out-of-the-box’
and to easily add our own should something more esoteric be employed by a data provider.

 

All
the raw data received from providers is stored in an S3 bucket so that our simulator system can ‘replay’ data at a
later date during a testing phase, the transformed data is, likewise, stored in S3 for future simulated playback.

 

3rd
Party Consumption

 

At
any point we can re-surface this data to any 3rd party consumers should we wish to for any reason. We can also add extra preprocessing/transformations
here to customise the data for a 3rd party on an ad-hoc basis.

 

Challenges
& Leagues

 

 

    	19

    	 

    

 

Games
are based on Leagues, which consist of a collection of Challenges made by different Users who create Teams
from one or more Players involved in one or more Events.

 

In
the case of Fantasy Sports a Player is a footballer, rugby player, golfer etc and and Event is a football or rugby
fixture, golf tournament or some other sporting event.

 

It’s
Not Just Sport...

 

But
we’re not restricted to sports - an Event could be an episode of a Reality TV show, in which case a Team could
consist of a single contestant on that show and the League could be made up of all episodes of that show. Now Users
are playing a Fantasy version of that show.

 

In
fact anything that meets the following criteria can become a Fantasy game in this system.:

 

	 	●	One
    or more Events which have a predefined beginning and end.
	 	●	Involve
    more than one Player.
	 	●	We
    can map fantasy Points to actions taken by the Players .

 

Fantasy
Points

 

Points
are awarded to Players based on some action they take in the Event(s) they’re involved in - in the case
of football this could be a goal, conceeding a free kick, etc. etc but in other domains it could be any event that we can get
data for; the number of votes garnered by a candidate in an election, successfully eating something disgusting on a Reality TV
show, etc.

 

The
system just needs a ‘mapping’ that tells it how many points to give a Player when data is received updating
the system about an Event.

 

More...

 

There
are many possible configurations for a League but they all must follow these rules:

 

	 	●	Challenges
    can’t be added after the Event(s) move in-play
	 	●	Challenges
    are complete when all Event(s) are complete.

 

Other
than that you can do whatever you like (within reason) - Challenges can be Head-to-Head resulting in a League with
only 2 Challenges the winner of which is the User with the Team that has the most number of fantasy Points.

 

Challenges
can be Public Leagues which anyone can join and the winner, again, has the most points.

 

Challenges
can be Private Leagues, with entry restricted by some set of logical rules, or any other type of configuration you
see fit. If it can be defined in code, it can be a League.

 

    	20

    	 

    

 

SCHEDULE
2

 

FLIP
EMPLOYEES

 

	a.
    Key Staff:	Tom
    Kandziora (CTO)
	 	 
	 	Wojtek
    Bartosiak
	 	 
	 	Trevor
    Burton-McCreadie
	 	 
	 	Paul
    Dunn
	 	 
	b.
    Other Dev Staff:	Sebastian
    Tomaszewski
	 	 
	 	Piotr
    Byczuk
	 	 
	 	Stuart
    Whyte
	 	 
	 	Patrik
    Kandziora
	 	 
	 	Maciej
    Krzanowski
	 	 
	c.
    CS Staff:	Sayed
    Ali
	 	 
	 	Karl
    Dawson
	 	 
	 	Giles
    Wray
	 	 
	 	Josh
    Forster

 

    	21Exhibit
10.5

 

Dated
3 September 2020

 

agreement
for the licence of software on a source code basis

 

Between

 

esports
entertainment group, inc

 

and

 

ahg
entertainment associates, llc

 

    	 

     

    

 

THIS
AGREEMENT is dated 3rd September 2020

 

Parties

 

	(1)	Esports
    Entertainment Group, Inc incorporated and registered in Nevada, USA with company number E0473092008-2 whose registered
    office is at 112 North Curry Street, Carson City, Nevada 89703-4934, USA 127132C (“EEG”).
	 	 
	(2)	AHG
    Entertainment Associates, LLC a limited liability company organized and registered in Florida, USA, having its registered
    address at 700 West Morse Blvd., Suite 220, Winter Park, Florida 32789, USA (“AHG”).
	 	 
	Background
	 	 
	(A)	EEG
    owns all Intellectual Property Rights in the online games and rewards platform and
    the Source Code thereto as further described in Schedule 1 (the “EEG Software”) as acquired from AHG pursuant
    to an agreement for the assignment of intellectual property rights dated 31st August 2020 (the “Assignment
    Agreement”).
	 	 
	(B)	As
    a condition of the Assignment Agreement, EEG is required to grant to AHG a perpetual licence of the EEG Software and provide
    ongoing development and support services, on the terms set out below.

 

Agreed
terms

 

	1.	Interpretation
	 	 
	1.1	The
    definitions and rules of interpretation in this clause apply in this Agreement.
	 	 
	 	Affiliate:
    means, with respect to any Person, any other Person directly or indirectly controlling, controlled by, or under common
    control with such Person. For purposes of this definition, “control,” when used with respect to any specified
    person, means the power to direct or cause the direction of the management and policies of such Person, directly or indirectly,
    whether through ownership of voting securities or by contract or otherwise, and the terms “controlling” and “controlled
    by” have correlative meanings to the foregoing.
	 	 
	 	AHG
    Custom Version: means the version of the AHG Initial Version that is customised by AHG
    in accordance with the AHG Modifications for its own needs.
	 	 
	 	AHG
    Initial Version: means the version of the AHG Software Copy that is customised by EEG
    in accordance with the EEG Modifications as set out in Schedule 2.
	 	 
	 	AHG
    Modifications: any modifications made to the AHG Software Copy, the AHG Initial Version
    (or any version thereof) by either AHG without any input or assistance from EEG or by EEG and designated on any written schedule
    of work signed by both parties that such modifications should be considered an AHG Modification.
	 	 
	 	AHG
    Site: means AHG’s remote or physical site at which the AHG Software Copy shall
    be delivered and installed on to AHG’s servers.
	 	 
	 	AHG
    Software Copy: means an exact copy of the EEG Software licensed by EEG to AHG in accordance
    with this Agreement.

 

    	1

     

    

 

	 	AHG
    Software Licence: means the software licence granted by EEG to AHG to use the AHG Software
    Copy (or any version thereof) as defined in clause 2.1.
	 	 
	 	Business
    Day: any day which is not a Saturday, Sunday or public holiday in the UK.
	 	 
	 	Confidential
    Information: means any and all of a party’s business, proprietary and/or technical information, data and processes,
    in any form, whether tangible or intangible, including without limitation any and all intellectual property, techniques, discoveries,
    inventions, processes, reports, studies, patents, patent applications, copyrights, copyright applications, know-how, trade
    secrets, system designs, client or prospect lists, industrial designs, affiliate or partner lists, finances, services, business
    practices, current and future business plans, and software programs, products and the like, disclosed pursuant to this Agreement
    or in furtherance of this Agreement and shall expressly include the include the existence and terms of this Agreement.
	 	 
	 	EEG
    Installation: means the process of installing and configuring the Source Code of the
    AHG Software Copy (or any version thereof) on to AHG’s servers at AHG’s Site so that it is ready to be
    modified by AHG and so that it can be compiled or interpreted into equivalent object
    code.
	 	 
	 	EEG
    Modifications: the modifications made to the AHG Software Copy (or any version thereof)
    by EEG to AHG’s specification, including but not limited to, those modifications required to develop the AHG Initial
    Version.
	 	 
	 	EEG
    Software: the online games and rewards platform and all other online software (or part
    thereof), including all Works in relation to the same as further detailed in Schedule 1.
	 	 
	 	EEG
    Support Services: means the ongoing development, support and maintenance services provided
    by EEG in relation to the AHG Software Copy (or any version thereof) as may be agreed in writing from time to time.
	 	 
	 	Effective
    Date: the date of this Agreement.
	 	 
	 	Encumbrance:
    means any interest or equity of any person (including any right to acquire, option or right of pre-emption) or any mortgage,
    charge, pledge, lien, assignment, hypothecation, security interest, title retention or any other security agreement or arrangement..
	 	 
	 	Intellectual
    Property Rights: means all patents, inventions, utility models, petty patents, registered and unregistered design rights,
    Know-How, copyrights, semi-conductor topography rights, rights of extraction relating to databases, the right to use software,
    marks, trademarks, trading name, domain names and all other similar proprietary rights of whatever nature and howsoever arising
    which may subsist in any part of the world including, where such rights are obtained or enhanced by registration, any registration
    of such rights and applications and rights to apply for such registrations.
	 	 
	 	Know-How:
    all confidential industrial and technical information and techniques in any form (including paper, electronically stored
    data, magnetic media, film and microfilm) including (without limiting the foregoing) drawings, formulae, test results, reports,
    project reports and testing procedures, instruction and training manuals, tables of operating conditions, specifications,
    tables and procedures (and all Intellectual Property Rights and goodwill therein) in relation to the EEG Software.

 

    	2

     

    

 

	 	Knowledge
    Transfer: means the knowledge transfer services provided by EEG in order to assist AHG
    in its project of creating an AHG Custom Version adapted to its own needs and in order to enable AHG to maintain the AHG Initial
    Version (or any version thereof) by itself. 
	 	 
	 	Legislation:
    means, with respect to any party, any national, state, common, local, municipal, foreign or other law, constitution, treaty,
    convention, ordinance, code, rule, circular, guidance notes, regulation, order, injunction, judgment, decree, ruling or other
    similar requirement enacted, adopted, promulgated or applied by a Governmental authority that is binding upon or applicable
    to such party, as amended unless expressly specified otherwise.
	 	 
	 	Normal
    Business Hours: 9.00 am to 6.00 pm local UK time on any Business Day.
	 	 
	 	Person:
    means an individual, corporation, partnership, limited liability company, association, trust or other entity or organization.
	 	 
	 	Source
    Code means software which is eye-readable and in such form that it can be compiled or interpreted into equivalent object
    code, and includes the necessary functional and technical information and documentation for the use, reproduction, modification
    and enhancement of such software.
	 	 
	 	Works:
    all works (and all Intellectual Property Rights and goodwill therein) in relation to the EEG Software, including, but
    not limited to the Source Code and all technical and functional information and documentation required to operate the EEG
    Software, all artwork, content and materials used in connection with the EEG Software and any other works in respect of which
    EEG is the legal and beneficial owner as at the date of this Agreement and which are being used as at the date of this Agreement
    in connection with the EEG Software.

 

	1.2	The
    rules of interpretation in this clause apply in this Agreement. 

 

	 	a.	The
    words “hereof,” “herein” and “hereunder” and words of like import used in this Agreement
    shall refer to this Agreement as a whole and not to any particular provision of this Agreement. 
	 	 	 
	 	b.	The
    captions herein are included for convenience of reference only and shall be ignored in the construction or interpretation
    hereof. References to Articles, Clauses, Sections, Exhibits and Schedules are to Articles, Clauses, Sections, Exhibits and
    Schedules of this Agreement unless otherwise specified. 
	 	 	 
	 	c.	All
    Exhibits and Schedules annexed hereto or referred to herein are hereby incorporated in and made a part of this Agreement as
    if set forth in full herein. Any capitalized terms used in any Exhibit or Schedule but not otherwise defined therein, shall
    have the meaning as defined in this Agreement. 
	 	 	 
	 	d.	Any
    singular term in this Agreement shall be deemed to include the plural, and any plural term the singular, and words denoting
    either gender shall include both genders as the context requires. Where a word or phrase is defined herein, each of its other
    grammatical forms shall have a corresponding meaning.

 

    	3

     

    

 

	 	e.	Whenever
    the words “include,” “includes” or “including” are used in this Agreement, they shall
    be deemed to be followed by the words “without limitation,” whether or not they are in fact followed by those
    words or words of like import. 
	 	 	 
	 	f.	The
    use of the word “or” shall not be exclusive. 
	 	 	 
	 	g.	The
    word “will” shall be construed to have the same meaning and effect as the word “shall.”
	 	 	 
	 	h.	The
    word “party” shall, unless the context otherwise requires, be construed to mean a party to this Agreement. Any
    reference to a party to this Agreement or any other agreement or document contemplated hereby shall include such party’s
    successors and permitted assigns.
	 	 	 
	 	i.	A
    reference to any Legislation or to any provision of any Legislation shall include any modification, amendment, re-enactment
    thereof, any legislative provision substituted therefore and all rules, regulations and statutory instruments issued or related
    to such Legislation.
	 	 	 
	 	j.	Any
    rule of construction to the effect that ambiguities are to be resolved against the drafting party shall not be applied in
    the construction or interpretation of this Agreement. No prior draft of this Agreement nor any course of performance or course
    of dealing shall be used in the interpretation or construction of this Agreement. No parole evidence shall be introduced in
    the construction or interpretation of this Agreement unless the ambiguity or uncertainty in issue is plainly discernible from
    a reading of this Agreement without consideration of any extrinsic evidence. Although the same or similar subject matters
    may be addressed in different provisions of this Agreement, the parties intend that, except as reasonably apparent on the
    face of the Agreement or as expressly provided in this Agreement, each such provision shall be read separately, be given independent
    significance and not be construed as limiting any other provision of this Agreement (whether or not more general or more specific
    in scope, substance or content). The doctrine of election of remedies shall not apply in constructing or interpreting the
    remedies provisions of this Agreement or the equitable power of a court considering this Agreement.

 

	2.	Software
    Licence

 

	2.1	In
    consideration for and as a condition to AHG entering into the Assignment Agreement and subject to the terms of this Agreement,
    EEG hereby grants to AHG a perpetual, irrevocable, royalty free licence:

 

	 	2.1.1	subject
    to clause 2.2, from the Effective Date until the 4th anniversary of the Effective Date to use, reproduce and exploit
    the AHG Software Copy (including any version thereof) on an exclusive basis within the People’s Republic of China;
	 	 	 
	 	2.1.2	after
    the 4th anniversary of the Effective Date to use, reproduce and exploit the AHG Software Copy (including any version
    thereof) on a non-exclusive basis anywhere in the world; and 

 

    	4

     

    

 

	 	2.1.3	at
    any time after the Effective Date to change, copy, alter, add to, take from, adapt or translate the AHG Software Copy in order
    to create, use and exploit the AHG Initial Version and any AHG Custom Version in accordance with clauses 2.1.1 and 2.1.2 above.

 

	2.2	At
    any time prior to the 4th anniversary of the Effective Date, AHG may send written notice to EEG requesting its
    consent to expand the geographical reach of the licence granted in clause 2.1.1 above on a non-exclusive basis, such consent
    not to be unreasonably withheld, giving consideration to the intended use by AHG of the AHG Software Copy (including any version
    thereof) and the territories, markets, businesses and products that EEG is at the time of the notice involved or associated
    with, or reasonably close to being involved or associated with, to determine whether any expansion of the licence in 2.1.1
    would be reasonably regarded as competitive to EEG or its business and therefore deeming the refusal to give such consent
    as reasonable. 
	 	 
	2.3	Subject
    to clause 2.4, the parties hereby agree that the Software Licence is personal to AHG and AHG may not assign, charge, sublicense
    or otherwise deal in or dispose of, in whole or in part, any of its rights under the Software Licence without the prior written
    consent of EEG provided that AHG may assign or transfer all of its rights and obligations under the Software Licence without
    the consent of EEG to any AHG Affiliate for so long as such AHG Affiliate remains an Affiliate of AHG.
	 	 
	2.4	The
    parties hereby agree that:

 

	 	(a)	prior
    to the 4th anniversary of the Effective Date, AHG shall have the right to sell or dispose of all its rights under
    the Software Licence provided that as a condition of the completion of the sale or disposal, EEG is notified in writing in
    advance and the party acquiring the rights to the Software Licence agrees in writing to be bound to the terms of this Agreement;
    and 
	 	 	 
	 	(b)	after
    the 4th anniversary of the Effective Date, AHG shall have the right, at its sole discretion, to assign, charge,
    sublicense or otherwise deal in or dispose of, in whole or in part, any of its rights under the Software Licence without the
    prior written consent of EEG.

 

	2.5	The
    parties hereby agree that AHG shall not use, reproduce or exploit the AHG Software Copy (including any version thereof) for
    any purpose that may be reasonably deemed to be in competition with EEG’s business of online real money gambling. 
	 	 
	2.6	For
    the avoidance of doubt, nothing in this Clause 2 shall affect EEG’s ownership of, or right to exploit the EEG Software
    in its original form or the EEG Modifications at any time provided that EEG agrees that from the Effective Date until the
    4th anniversary of the Effective Date, EEG shall not use, reproduce or exploit, or grant any Person the right to
    use, reproduce of exploit, the EEG Software (including any version thereof) within the People’s Republic of China (and
    any other territory as may be agreed between the parties in writing from time to time).

 

    	5

     

    

 

	3.	Delivery
    of the AHG initial version and the AHG Installation
	 	 
	3.1	The
    AHG Initial Version shall be completed by EEG in accordance with the development road map as set out in Schedule 2.
	 	 
	3.2	EEG
    will carry out and complete the AHG Installation at such time as may be requested by AHG on the provision of reasonable notice.
	 	 
	3.3	EEG
    shall provide a combination of workshops and hands-on training during the development of the AHG Initial Version to the extent
    necessary to complete the Knowledge Transfer to AHG’s satisfaction.
	 	 
	3.4	On
    completion of the AHG Initial Version, EEG shall provide the EEG Support Services each month from the Effective Date subject
    to termination by either party giving the other a minimum of three month’s written notice, such notice to expire no
    earlier than [31st December 2020].
	 	 
	4.	Fees
    and payment
	 	 
	4.1	In
    consideration of the development of the AHG Initial Version, the AHG Installation and Knowledge Transfer, AHG shall pay to
    EEG the sum of thirty thousand pounds (30,000 GBP) per month (or part thereof) from the Effective Date until such development
    and Knowledge Transfer are completed.
	 	 
	4.2	In
    consideration for EEG providing the EEG Support Services, AHG shall pay to EEG such fee as may be agreed in writing between
    the parties from time to time based on a developer day rate of £500 per day. 
	 	 
	4.3	AHG
    will reimburse EEG for all reasonable and properly incurred travel and accommodation expenses incurred for any work that is
    required to be conducted provided such expenses are agreed to by AHG in advance of them being incurred.
	 	 
	4.4	All
    sums due under this Agreement shall be payable by the applicable party in full in pounds sterling within thirty (30) of the
    date of invoice.
	 	 
	4.5	If
    a party fails to make any payment due to the other party under this Agreement by the due date for payment, then, without limiting
    that party other remedies under this Agreement, that party may charge interest on the overdue amount at the rate of 1% per
    annum above the Bank of England base rate from time to time. Such interest shall accrue on a daily basis from the due date
    until actual payment of the overdue amount, whether before or after judgment. A party shall pay the interest immediately on
    demand by the other party.

 

    	6

     

    

 

	5.	Intellectual
    Property Rights
	 	 
	5.1	Unless
    otherwise agreed between the parties and subject to the terms of this Agreement, all Intellectual Property Rights in the EEG
    Software and the EEG Modifications shall belong to EEG.
	 	 
	5.2	Unless
    otherwise agreed between the parties and subject to the terms of this Agreement, all Intellectual Property Rights in the AHG
    Modifications shall belong to AHG. 
	 	 
	5.3	EEG
    shall not do or authorise any third party to do any act which would or might invalidate or be inconsistent with any of AHG’s
    rights under this Agreement and shall not omit or authorise any third party to omit to do any act which, by its omission,
    would have that effect or character.
	 	 
	5.4	Other
    than what is expressly granted under this Agreement, neither party grants any licence of, right in or makes any assignment
    of any of its Intellectual Property Rights. In particular, AHG shall have no rights in respect of any trade names or trade
    marks used by or associated with EEG in relation to the EEG Software or their associated goodwill.
	 	 
	5.5	EEG
    shall promptly give notice in writing to AHG in the event that it becomes aware of:

 

	 	(a)	any
    infringement or suspected infringement of the Intellectual Property Rights in or relating to the EEG Software; and
	 	 	 
	 	(b)	any
    claim that the EEG Software infringes the rights of any third party

 

	5.6	Notwithstanding
    the foregoing, EEG agrees that in the event of any default of any of the terms of this Agreement by AHG, the only remedy of
    EEG towards AHG will be an action at law for damages, if any, actually suffered by EEG (together with costs and interest).
    In no event shall EEG be entitled to rescind this Agreement, receive injunctive or other equitable relief or enjoin or restrain
    AHG’s exploitation of the AHG Software Copy or any version thereof, or of any rights granted and assigned under this
    Agreement.

 

	6.	Confidentiality
	 	 
	6.1	Each
    party may have access to Confidential Information of the other party under this Agreement. A party’s Confidential Information
    shall not include information that:

 

	 	(a)	is
    or becomes publicly known through no act or omission of the receiving party; or
	 	 	 
	 	(b)	was
    in the other party’s lawful possession prior to the disclosure; or
	 	 	 
	 	(c)	is
    lawfully disclosed to the receiving party by a third party without restriction on disclosure; or

 

    	7

     

    

 

	 	(d)	is
    independently developed by the receiving party, which independent development can be shown by written evidence; or
	 	 	 
	 	(e)	is
    required to be disclosed by law, by any court of competent jurisdiction or by any regulatory or administrative body; provided
    that in such an occurrence, the party required to disclose the Confidential Information of the other party shall promptly
    inform the other party of such request and take such steps that would ensure the protection and confidential treatment of
    the Confidential Information.

 

	6.2	Each
    party shall hold the other’s Confidential Information in confidence and, unless required by law, not make the other’s Confidential
    Information available to any third party or use the other’s Confidential Information for any purpose other than the implementation
    of this Agreement.
	 	 
	6.3	Each
    party agrees to take all reasonable steps to ensure that the other’s Confidential Information to which it has access is only
    shared with those employees or agents of the party that reasonably need access and is not disclosed or distributed by such
    employees or agents in violation of the terms of this Agreement.
	 	 
	6.4	For
    the avoidance of doubt, this agreement is confidential. Neither AHG (except for within AHG Group), nor EEG (except for within
    its Group, i.e. parent companies and/or subsidiaries) shall communicate in any manner about it, except if otherwise agreed
    in written between the two parties.
	 	 
	6.5	This
    Clause 6 shall survive termination or expiry of this Agreement, however arising.
	 	 
	7.	Protection
    and processing of personal data
	 	 
	7.1	Each
    party shall comply with its respective obligations under the provisions of relevant data protection Legislation applicable
    to that party.
	 	 
	8.	Warranties
	 	 
	8.1	Each
    party represents, warrants and undertakes that:

 

	 	(a)	it
    has full capacity and authority and all necessary consents and corporate actions to enter into and to perform this Agreement
    and to grant the rights and licences referred to in this Agreement and that this Agreement is executed by its duly authorised
    representative and represents a binding commitment on it; and
	 	 	 
	 	(b)	it
    shall comply with all applicable Legislation in the performance of its obligations under this Agreement.

 

    	8

     

    

 

	8.2	EEG
    represents, warrants and undertakes that:

 

	 	(a)	EEG
    is the sole legal and beneficial owner of the EEG Software free from Encumbrances and is entitled to license the EEG Software
    free from Encumbrances to AHG on the terms of this agreement without the consent of a third party and the contemplated use
    of the Software Licence under this Agreement does not infringe on any right of a third party, including any third party Intellectual
    Property Rights.
	 	 	 
	 	(b)	The
    AHG Initial Version installed at AHG’s Site during the AHG Installation shall be an exact copy of the AHG Initial Version
    and shall be in satisfactory working order.
	 	 	 
	 	(c)	The
    AHG Initial Version installed at AHG’s Site during the AHG Installation shall not contain any viruses, Trojan horses
    or worms, including any “back door”, “drop dead device”, “time bomb”, “spyware”
    or “adware” (as such terms are commonly understood in the industry) that may damage, detrimentally interfere with,
    surreptitiously intercept or appropriate any system, data or personal information of AHG, its business or its operations.
	 	 	 
	 	(d)	The
    AHG Initial Version shall be fit for its purpose so as to offer AHG the highest level of functionality and reliability commensurate
    with the limitations of the appropriate technology platform and shall be designed, written and developed or created in accordance
    with best industry practice by staff with appropriate skills and training using all reasonable skill and care.
	 	 	 
	 	(e)	EEG
    shall render and perform the AHG Installation, the AHG Modifications, the Knowledge Transfer and all other such obligations
    under this Agreement to the best of its skill and ability (to a best practice standard customary in the technology services
    industry) and will promptly give to AHG all such information as it may reasonably require in connection with matters relating
    to the delivery of its obligations under this Agreement.

 

	9.	INDEMNIFICATION
	 	 
	9.1	Subject
    to Clause 9.2, EEG shall indemnify, defend and hold harmless AHG and any of its Affiliates and sub-licensees from and against
    any and all loss, cost, claim, liability, suit, judgment or expense (including, without limitation, reasonable attorneys’
    fees) resulting from a third party claim resulting from or arising out of any breach by EEG of its representations and warranties
    contained in this Agreement or arising out of an allegation or claim that the use of the license granted by EEG to AHG infringes
    on any Intellectual Property Rights of a third party. AHG shall notify EEG
    in writing of such claim and shall provide EEG with reasonable information
    and assistance (all at EEG’s expense) in defending such claims, however AHG
    is allowed to retain separate legal counsel.
	 	 
	9.2	AHG
    shall not be entitled to make a claim under Clause 9.1 above to the extent that any third party claim relates to any act or
    omission occurring prior to the Effective Date. 

 

    	9

     

    

 

	10.	Limitation
    of liability
	 	 
	10.1	Subject
    to Clause 9.1, 10.2 and 10.3, each party’s maximum liability to the other in respect of any claims arising out of or
    in connection with this Agreement shall be limited to the aggregate of the fees payable by AHG to EEG in the twelve (12) months
    prior to the event giving rise to the claim or, if no such twelve (12) month period has elapsed, the sums which have been
    and would be payable during the twelve (12) months from the Effective Date, whether in contract, tort, negligence or otherwise.
    
	 	 
	10.2	Except
    as expressly and specifically provided in this Agreement, all warranties, conditions and other terms implied by statute or
    common law are, to the fullest extent permitted by law, excluded from this Agreement.
	 	 
	10.3	Nothing
    in this Agreement excludes or limits the liability of a party:

 

	 	(a)	for
    death or personal injury caused by such party’s negligence;
	 	 	 
	 	(b)	for
    fraud or fraudulent misrepresentation; or
	 	 	 
	 	(c)	any
    other matter which cannot be excluded or limited by applicable law.

 

	11.	termination
	 	 
	11.1	Without
    prejudice to any other rights or remedies to which the parties may be entitled, either party may terminate the Agreement without
    liability to the other if:

 

	 	(a)	the
    other party commits a material breach of any of the terms of this Agreement and (if such a breach is remediable) fails to
    remedy that breach within 30 days of that party being notified in writing of the breach; or
	 	 	 
	 	(b)	an
    order is made or a resolution is passed for the winding up of the other party, or circumstances arise which entitle a court
    of competent jurisdiction to make a winding-up order of such other party; or
	 	 	 
	 	(c)	a
    receiver is appointed of any of the other party’s assets or undertaking, or if circumstances arise which entitle a court of
    competent jurisdiction or a creditor to appoint a receiver or manager of such other party, or if any other person takes possession
    of or sells such other party’s assets; or
	 	 	 
	 	(d)	the
    other party makes any arrangement or composition with its creditors, or makes an application to a court of competent jurisdiction
    for the protection of its creditors in any way, or becomes bankrupt; or
	 	 	 
	 	(e)	the
    other party ceases, or threatens to cease, to trade; or
	 	 	 
	 	(f)	the
    other party takes or suffers any similar or analogous action to any of the foregoing in any jurisdiction in consequence of
    debt.

 

    	10

     

    

 

	12.	Effects
    of termination
	 	 
	12.1	Upon
    a termination event however arising:

 

	 	(a)	the
    accrued rights of the parties as at termination or the continuation after termination of any provision expressly stated to
    survive or implicitly surviving termination shall not be affected or prejudiced; and 
	 	 	 
	 	(b)	the
    rights granted by EEG in Clause 2 shall continue in force.

 

	13.	Force
    majeure
	 	 
	13.1	Neither
    party shall be in breach of this Agreement nor liable for delay in performing, or failure to perform, any of its obligations
    under this Agreement if such delay or failure reasonably results from events, circumstances or causes beyond its reasonable
    control, including, without limitation, strikes, lock-outs or other industrial disputes (whether involving the workforce of
    EEG or any other party), failure of a utility service or transport or telecommunications network, act of God, global pandemic,
    war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule, regulation or direction,
    accident, breakdown of plant or machinery, fire, flood, storm or default of suppliers or sub-contractors. In such circumstances
    the affected party shall be entitled to a reasonable extension of the time for performing such obligations, provided that
    if the period of delay or non-performance continues for six months, the party not affected may terminate this Agreement by
    giving 30 days’ written notice to the other party.
	 	 
	14.	Third
    party rights
	 	 
	 	No
    person other than a party to this Agreement shall have any rights to enforce any term of this agreement.
	 	 
	15.	Notices
	 	 
	15.1	All
    notices, requests and other communications required or permitted under, or otherwise made in connection with, this Agreement,
    shall be in writing and shall be deemed to have been duly given (a) when delivered in person, (b) upon confirmation of receipt
    when transmitted by email, (c) upon receipt after dispatch by registered or certified mail, postage prepaid or (d) on the
    next business day if transmitted by national overnight courier (with confirmation of delivery), in each case, addressed as
    follows:

 

if
to EEG, to:

 

Esports
Entertainment Group, Inc

112
North Curry Street,

Carson
City,

 

Attention:
Grant Johnson

Email:

 

    	11

     

    

 

if
to AHG, to:

 

AHG
Entertainment Associates, LLC700 West Morse Boulevard

Suite
220

Winter
Park

Florida
32789

 

Attention:
Gene Harris

Email:

 

	16.	Public
    Announcements
	 	 
	16.1	Without
    limiting any other provision of this Agreement, each party shall consult with the other and issue a joint press release with
    respect to the execution of this Agreement. Thereafter, neither party shall issue any press release or other announcement
    (to the extent not previously publicly disclosed or made in accordance with this Agreement) with respect to this Agreement
    without the prior consent of the other party hereto (such consent not to be unreasonably withheld, conditioned or delayed),
    except as such press release or other announcement may be required by applicable law or the applicable rules of a national
    securities exchange, in which case the party required to issue the release or make the announcement shall use its commercially
    reasonable efforts to provide the other party with a reasonable opportunity to review and comment on such release or announcement
    in advance of its issuance
	 	 
	17.	Specific
    performance
	 	 
	17.1	The
    rights and remedies of the parties hereto shall be cumulative (and not alternative). The parties hereto agree that irreparable
    damage would occur if any provision of this Agreement were not performed in accordance with the terms hereof and that the
    parties shall be entitled to an injunction or injunctions to prevent breaches of this Agreement or to enforce specifically
    the performance of the terms and provisions of this Agreement in addition to any other remedy to which they are entitled to
    at law or in equity, in each case without the requirement of posting any bond or other type of security.
	 	 
	18.	Waiver
	 	 
	18.1	No
    failure or delay by any party in exercising any right, power or privilege hereunder shall operate as a waiver thereof nor
    shall any single or partial exercise thereof preclude any other or further exercise thereof or the exercise of any other right,
    power or privilege. 
	 	 
	19.	Assignment
	 	 
	19.1	Subject
    to clauses 2.2 and 2.3, no party may assign, delegate or otherwise transfer any of its rights or obligations under this Agreement
    without the consent of the other party hereto, except that EEG may transfer or assign its rights and obligations under this
    Agreement, in whole or from time to time in part, to one or more of their Affiliates at any time and provided that
    such transfer or assignment shall not relieve EEG of its obligations hereunder or enlarge, alter or change any obligation
    of any other party hereto or due to AHG.

 

    	12

     

    

 

	20.	Entire
    Agreement
	 	 
	20.1	This
    Agreement (including the Schedules) constitutes the entire agreement between the parties with respect to the subject matter
    of this Agreement and supersede all prior agreements and understandings, both oral and written, between the parties with respect
    to the subject matter of this Agreement.
	 	 
	21.	Severability
	 	 
	21.1	If
    any term, provision, covenant or restriction of this Agreement is held by a court of competent jurisdiction or other governmental
    authority to be invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions of this
    Agreement shall remain in full force and effect and shall in no way be affected, impaired or invalidated so long as the economic
    or legal substance of the Software Licence is not affected in any manner materially adverse to any party. Upon such a determination,
    the parties shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely
    as possible in an acceptable manner in order that the Software Licence be consummated as originally contemplated to the fullest
    extent possible
	 	 
	22.	Counterparts
	 	 
	22.1	This
    Agreement may be executed in any number of counterparts, each of which when executed and delivered shall constitute an original
    of this Agreement, but all the counterparts shall together constitute the same agreement. 
	 	 
	23.	Time
    Is Of The Essence
	 	 
	23.1	Time
    is of the essence with respect to the performance of this Agreement.
	 	 
	24.	Governing
    law and jurisdiction
	 	 
	24.1	This
    Agreement shall be governed by and construed in accordance with the laws of the State of Nevada, without giving effect to
    principles of conflicts of laws that would require the application of the laws of any other jurisdiction.
	 	 
	24.2	The
    parties hereto agree that any proceeding seeking to enforce any provision of, or based on any matter arising out of or in
    connection with, this Agreement shall be brought in any federal court located in the State of Nevada or any Nevada state court,
    and each of the parties hereby irrevocably consents to the jurisdiction of such courts (and of the appropriate appellate courts
    therefrom) in any such proceeding and irrevocably waives, to the fullest extent permitted by law, any objection that it may
    now or hereafter have to the laying of the venue of any such proceeding in any such court or that any such proceeding brought
    in any such court has been brought in an inconvenient forum. Process in any such proceeding may be served on any party anywhere
    in the world, whether within or without the jurisdiction of any such court.
	 	 
	24.3	EACH
    OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF
    OR RELATED TO THIS AGREEMENT.

 

    	13

     

    

 

This
Agreement has been entered into on the date stated at the beginning of it.

 

	Signed
    by Grant Johnson 	 
	for
    and on behalf of	Director
	Esports
    Entertainment Group, Inc	 

 

	Signed
    by Gene Harris 	 
	for
    and on behalf of	Manager
	ahg
    Entertainment, Associates llc	 

 

    	14

     

    

 

SCHEDULE
1

 

THE
SOFTWARE

 

1.
Game Matrix

 

The
Game Matrix (abbreviated as GMX) is both a Platform as a Service and Software as a Service, that exposes a set of predefined components
and tools that allow 3rd party to develop their own products against a set of well defined and maintained features. This allows
the developers to concentrate on the task at hand that will drive their business forward, instead of spending time on building
the foundation that their software will stand on and further loosing precious time on maintenance of said infrastructure and features.

 

Game
Matrix was built originally to satisfy needs of a loyalty platform (Rewards Matrix), where partners would be able to easily onboard
customers with a single-sign on service, award users for their activity and provide an outlet for accumulated reward points.

 

Services

 

OIDC

 

OIDC
micro-service as the name suggest itself is being used for OpenID Connect authentication flow. This service stores whole profile
data, permissions and basically is the core of AAA pattern, where AAA stands for:

 

	 	●	Authentication
	 	●	Authorization
	 	●	Accounting

 

Wallet

 

This
micro-service is responsible for providing many functionalities related to Virtual Currencies, including:

 

	 	●	A
    Partner is able to configure many Virtual Currencies
	 	●	A
    Partner is able to configure visibility this currencies to other partners
	 	●	A
    Partner is able to configure operation commissions
	 	●	A
    Partner is able to configure exchange rate between currencies.
	 	●	Currencies
    exchange rates can be feed from external sources.

 

With
given flexibility, a Partner can have simple Wallet system or a complex affiliate system with all commission flows between player’s
originator, a external retailer and own Virtual Points exchanges.

 

    	15

     

    

 

Virtual
Store

 

One
of the GMX platform components is VirtualShop(VS) micro-service, responsible for providing various types of virtual products to
end-user. The main goal of this service is to serve defined products to Partners, each user can then choose and purchase a suitable
product for him. All transactions are based on prescribed Virtual Currencies in WalletService. VS supports products that are defined
in our infrastructure and those which require integration with an external supplier. There is big flexibility in creating and
managing items their types, bonus types, etc. Based on tags we can define product visibility for each particular end-user. Users
have the possibility to check all his previous Orders, their status, etc.

 

 

Processing
Engine

 

In
modern systems, in order to provide the quick answer to the device communicating with the platform, more and more tasks are being
processed in the background, promoting the asynchronous processing pattern.

 

    	16

     

    

 

High
throughput and system performance is not only reasons why this module was created, because there are processes that must respond
to the events, integrate external data sources or periodically perform certain operations (e.g., generating reports).

 

All
of the factors above have created a dual micro-service that is a symbiosis of the asynchronous rest nano-service based on the
FastAPI framework with the Apache Nifi pipeline/data flow processing manager.

 

 

    	17

     

    

 

Streaming
Pipeline 

 

Our
existing Data Processing pipeline built on open-source technologies including Apache Kafka and Apache Flink is currently processing
around 300 Million messages each day, with spikes to 1.5 Billion, and is capable of scaling well beyond its current workload.

 

 

    	18

     

    

 

Kafka
Real-Time Backup

 

In
order to allow business continuity and system resilience, it has been decided to facilitate a real-time replication of all topics
from production Kafka cluster to a single node in separate region.

 

 

User
Context Service

 

A
Stateful Micro-service which manages the current state of each User within the system.

 

Implemented
using the Lagom Framework each User is modeled as a Lagom Persistent Entity (backed by an Akka Persistent Actor) allowing for
persistence via an Event-Sourcing approach.

 

Messages
arriving from existing Kafka Topics relating to User behaviour (betting behaviour, deposits, withdrawals, time-outs, logins, etc)
are used to trigger Commands which change the state of User and, in turn, emit Events onto the inter-service topics for consumption
by downstream services.

 

Responsible
Gambling Service

 

The
Responsible Gambling (RG) service ingests Events relating to User activity and uses those Events, along with the historical activity
of the User to determine if any of the predefined Trigger criteria have been met.

 

Each
User has a ‘Risk Score’ associated with their account - this is a single number between 0 and 100 which indicates
the danger of the User having a gambling problem.

 

If
an Event has occurred often enough within a given time period (for instance, a user has changed their deposit limit 3 times within
a week) then an Alert is dispatched.

 

    	19

     

    

 

An
Alert triggers interaction with the Customer account (either by tagging the account, freezing the account, sending a message directly
to the user or triggering a call to the user from a Customer Services Representative - or some combination of those actions).

 

An
Alert also triggers a recalculation of the Risk Score for a User.

 

Deprecated

 

Referral
System

 

Referral
System rewards existing customers for inviting new players to the site. Every customer (unless specifically excluded from RAE)
has access to a unique link that then can copy and share or send directly via email or social media using the widgets on the page.
When a new user clicks and registers via the existing customers link, the customers are linked.

 

The
link can be multiple layers deep, which encourages higher tiered users to promote invites down their stream. The system allows
for rewards being initiated at specified goals, as well as on every individual transaction (commission based).

 

This
system is bound to the Rewards Matrix

 

Push
Notificator

 

This
is simple micro-service used to communicate with users. It can store user’s device ID to push notifications for Apple and Android
phones. For email notifications it has been integrated with SendGrid email system and templating. Lates fix enabling SendGrid
Modern templating system based on HandleBars template language.

 

Currently
replaced by Processing Pipeline to some extent.

 

Rewards
Matrix

 

The
Rewards Matrix (abbreviated as RMX) is a loyalty and affiliation platform designed to bring together a wide array of inline retail
and entertainment sites with a view to building a fully-immersive player experience leading to high levels of loyalty and retention.

 

FLIP
Sports - Fantasy Fever

 

FLIP
Sports Fantasy Fever, is a social fantasy football game that offers in-play fantasy football competition during live matches.
Fantasy managers can go head-to-head or play in private and public leagues; the challenge in each scenario lasts for the duration
of the match and the winner is the manager with the most points by the final whistle. Fantasy managers can compete against each
other for virtual currency, with overall leaderboards to see how they compare against friends and other users. There are various
other in-game strategy and social features, including the ability to make substitutions, play boosters, chat and send banter icons,
which add to the gaming experience. The game also provides in depth statistics and data on players, teams and matches, both in
real time and over the course of the season and can therefore be used as a resource outside of game play for users to keep up
to date with news and information on their favourite teams and players.

 

    	20

     

    

 

Overview

 

 

Data
is Received from data sources via Apache Camel. Data is processed via Camel routes and passed to other elements of the system
as well as any 3rd party consumers which may require this data as well as the Flipsports system itself.

 

The
original provider’s data is transformed to a custom JSON format that Flipsports consumes and this JSON format is processed by
an Akka-based application which persists the data to Postgres and posts messages to Kafka topics which trigger the recreation
of ‘Stat Centre’ data which is then stored in Redis.

 

API
applications provide a point of access for client applications; we currently provide a Stat Centre application, Leaderboards and
the Game API itself.

 

Finally,
there’s a ‘Manager’ application which provides an IDE-style interface for managing the various parts of the system; pushing simulated
data, monitoring games in progress etc.

 

    	21

     

    

 

Data
Processing

 

 

The
data processing stage allows us to take data from ANY data source in practically any format on practically any transport system
and turn it into a JSON format which our system can work with. In this way we’re completely decoupled from the source of data
via this ‘interface’ layer.

 

We
use Apache Camel for this processing as it allows us to manage a huge number of transports and formats ‘out-of-the-box’ and to
easily add our own should something more esoteric be employed by a data provider.

 

All
the raw data received from providers is stored in an S3 bucket so that our simulator system can ‘replay’ data at a later date
during a testing phase, the transformed data is, likewise, stored in S3 for future simulated playback.

 

3rd
Party Consumption

 

At
any point we can re-surface this data to any 3rd party consumers should we wish to for any reason. We can also add extra preprocessing/transformations
here to customise the data for a 3rd party on an ad-hoc basis.

 

Challenges
& Leagues

 

 

    	22

     

    

 

Games
are based on Leagues, which consist of a collection of Challenges made by different Users who create Teams
from one or more Players involved in one or more Events.

 

In
the case of Fantasy Sports a Player is a footballer, rugby player, golfer etc and and Event is a football or rugby
fixture, golf tournament or some other sporting event.

 

It’s
Not Just Sport...

 

But
we’re not restricted to sports - an Event could be an episode of a Reality TV show, in which case a Team could consist
of a single contestant on that show and the League could be made up of all episodes of that show. Now Users are
playing a Fantasy version of that show.

 

In
fact anything that meets the following criteria can become a Fantasy game in this system.:

 

	 	●	One
    or more Events which have a predefined beginning and end.
	 	●	Involve
    more than one Player.
	 	●	We
    can map fantasy Points to actions taken by the Players .

 

Fantasy
Points

 

Points
are awarded to Players based on some action they take in the Event(s) they’re involved in - in the case of football
this could be a goal, conceeding a free kick, etc. etc but in other domains it could be any event that we can get data for; the
number of votes garnered by a candidate in an election, successfully eating something disgusting on a Reality TV show, etc.

 

The
system just needs a ‘mapping’ that tells it how many points to give a Player when data is received updating the system
about an Event.

 

More...

 

There
are many possible configurations for a League but they all must follow these rules:

 

	 	●	Challenges
    can’t be added after the Event(s) move in-play
	 	●	Challenges
    are complete when all Event(s) are complete.

 

Other
than that you can do whatever you like (within reason) - Challenges can be Head-to-Head resulting in a League with
only 2 Challenges the winner of which is the User with the Team that has the most number of fantasy Points.

 

Challenges
can be Public Leagues which anyone can join and the winner, again, has the most points.

 

Challenges
can be Private Leagues, with entry restricted by some set of logical rules, or any other type of configuration you
see fit. If it can be defined in code, it can be a League.

 

    	23

     

    

 

SCHEDULE
2

AHG
INITIAL VERSION

 

	24.4	Executive
    Summary

 

This
Schedule sets out the technology, resources and schedule required to launch the GMX platform for Waysun on Aliyun. The approach
taken provides a strong foundation to facilitate the additional phases and expansion of the offering.

 

	24.5	Overview

 

	 	(a)	Schedule

 

The
traditional ‘waterfall’ method for delivering engineering projects which have been used in software engineering for
many years now is rarely appropriate or useful. By spending so much time planning and designing the market moves on and by the
time our product is delivered, it’s out-of-date.

 

The
Agile methodology, building on the principles developed over the latter half of the 20th century by the Toyota Production System
advocates a very different model of delivery which fits our platform much better.

 

By
delivering an initial product which provides the minimum functionality necessary (the so-called Minimum Viable Product) we quickly
deliver value to our customers. We can then elicit feedback from our customers, understand what works, what doesn’t and
what other features we should be focusing on next and then quickly iterate.

 

Constructing
these fast feedback loops allows us to continuously deliver value to our customers whilst ensuring we don’t stray too far
from where our customers are telling us to go.

 

The
multi-stage approach required in this project, then, is a good fit for our natural approach to the delivery of a software product.

 

There
are core features required by Waysun are as follow:

 

Authentication/Authorisation:
Users must be able to log in using a phone number and password flow, as well as multiple social login solutions, such as WeChat
Login. Each user permissions are defined by extensive permission matrix, that is fully in control of the partner.

 

Wallet:
Customers must be able to deposit money into and withdraw money from their accounts in order to purchase products or subscriptions.
The wallet has to be able to support multiple currencies, that can be shared between projects (single wallet solution).

 

Virtual
Store: To provide a compelling offering to the customer, the partner has to have the capability to offer a wide variety of
products and multi-tiered subscriptions.

 

    	24

     

    

 

Payment
Gateway: Good customer experience is a key when it comes to payments. There are currently two payments planned for integration
AliPay and WeChat Pay. This service is responsible for confirming payments done on the frontend and passing the information to
both the wallet and the store for further processing. It has to handle things, such as renewal triggers.

 

Metrics,
Metrics, Metrics: Gathering data from the way customers interact with the site, from Customer Services interactions, surveys
and interviews we can generate the insights we need to drive the feature sets customers are craving and deliver those features
to them.

 

During
development and delivery of the MVP product we will be generating the backlog of features that will be developed in future versions.
That feature backlog can then be prioritised and delivered so as to generate maximum value for customers.

 

	 	(b)	Existing
    Technology Stack

 

Our
ability to deliver platform features is accelerated by the existing technology we have in production already serving production
workloads.

 

Data
Processing Pipeline & Messaging Backbone: Our existing Data Processing pipeline built on open-source technologies including
Apache Kafka and Apache Flink is currently processing around 350 Million messages each day and is capable of scaling well beyond
its current workload (current highest achieved load of 1.5 Billion messages a day).

 

Continuous
Delivery: The continuous delivery pipeline we have in place that allows us to automate the build, test and deploy cycle of
the software we create. Software Engineers can concentrate on delivering value to customers when they can be confident that the
code they check in to version control will be rigorously tested before being delivered into an environment where a customer can
see the results.

 

Infrastructure
Monitoring: Having a complete picture of the infrastructure is without a doubt one of the most important aspects. The augmented
ELK stack (ElastiSearch, Logstash, Kibana), with Kafka in front of it, allows for exactly that. Every log and monitoring metric
is retained for a minimum period of 30 days, allowing the developers to go back and investigate any performance issues. Alarm
are set to make sure team is informed about any impending or ongoing issues.

 

Authentication/Authorisation:
Our OpenID Connect service is capable of securely authenticating users well beyond its current scale. The specification suite
is in use by some of the largest technology companies in the world today (Google, for example) and is extensible, allowing us
to accommodate new functionality easily within our existing infrastructure.

 

Wallet:
Our existing Wallet system has been heavily tested in production over the two-and-a-half years and supports multiple payment
provider integrations right now and is designed to easily support others in future.

 

    	25

     

    

 

Virtual
Store: Similarly to the Wallet system, this service has been extensively tested in production over two years. It currently
allows partners to define a wide variety of products, ranging from one time purchases, consumables, to subscriptions. The store
also support products with limited stock. Purchase of each product can trigger an external API or send a web-hook to predefined
URL.

 

Compliance
Service: Main purpose of GMX was to provide operational advantage for operators in gambling industry, which has very strict
regulations when it comes to KYC, AML and Risk Assessment. Compliance Service has been designed to allow constant evaluation of
customers based on their activity. This service reads every data point provided and calculate risk scores based on triggers hit.
It is fully configurable and can be utilised outside of the compliance spectrum. (under development, with MVP to be ready mid-September).

 

	 	(c)	Schedule
    in numbers

 

The
schedule has been carefully planned and stories have been defined, completion of which will deliver the MVP of the product in
question.

 

Value
of one week is equal to 5 working days and 1 working day is equal to 8 working hours.

 

34
stories - high-level tasks describing the functionality for the MVP, see Appendix 1 for full details

 

109
days ~ 21 weeks 3 days and 2 hours - total time to completion according to schedule

 

	 	(i)	Estimated
    Resource Requirements and Timeline

 

	 	●	1
    x Frontend 
	 	●	2
    x Backend
	 	●	1
    x DevOps

 

Delivery
estimate: Week commencing the 7th September

 

		(ii)	Additional
                                         Resource Requirements and Timeline

 

We
believe that the timeline will not be significantly affected by additional resource at this stage, as lead time and necessary
training will be required. On the other hand, it would be advisable to expand the team by additional two team members:

 

	 	●	Automated
    Tester
	 	●	Operations
    Engineer

 

This
would alleviate some strain on existing resource and allow for better ongoing support for this project in the future. It would
also allow us to better protect the software from regressions in the future. This team improvement has been discussed in the past
and should be addressed.

 

    	26

     

    

 

	 	(iii)	Parallelising
    Workload

 

The
main bottleneck on this project will be reconfiguring the infrastructure-as-a-code to support Aliyun. In order to speed the process,
the development target will be Alibaba Cloud International Service, as it shares features with its counterpart Aliyun. This will
allow us to develop the infrastructure without the overhead of the China Mainland network restrictions. Once project has been
confirmed as fully operational, it will be reconfigured further to support the China mainland solution Aliyun.

 

While
this work takes place, our team will focus on tailoring the existing features to better fit the project requirements. Please see
Appendix 1 for further details.

 

	24.6	Core
    Team

 

Tomasz
Kandziora

 

Director
and CTO

 

Tom
began his career in FinTech, working as a data analyst and DB administrator. 4 years later Tom broke up with IT and started relentless
searched for his passion, just to realise it is in IT after all. “Love of Games” and programming fusion resulted in
him moving into the gaming industry as a programmer, where he worked on projects for Microsoft, Activision, Nomad, Ideaworks,
and many others. He has spent the last 7 years working on backend systems and solution architecture with a keen focus on gambling.
Tom has delivered over 50 projects in 18 languages to 11 platforms. Tom is security-conscious almost to the point of obsession,
with a focus on the human element (If you see one of his security lectures, you can be rest assured there are going to be references
to Kevin Mitnick.)

 

	 	(a)	Trevor
    Burton-McCreadie

 

Head
of Engineering

 

After
his bid at rock stardom failed spectacularly Trevor now has almost 20 years of experience working on front-end interfaces for
gambling games, embedded systems and web applications. Over the last 10 years Trevor has become more focused on backend systems
spending the last few years helping a range of organisations including ING Bank, BP and The German Federal Employment Agency make
the move from legacy monolithic, batch-oriented systems to more event-based Reactive Architectures.

 

	 	(b)	Wojciech
    Bartosiak

 

Senior
Solutions Architect

 

After
14 years in Python, Java and backend development there are few problems that Wojtek is unable to solve. Wojtek has two passions
when it comes to development, application security and reverse engineering. He has a very particular set of skills that allows
him to make any 3rd party integration possible.

 

	 	(c)	Sebastian
    Tomaszewski

 

Senior
Java/Scala Developer

 

Sebastian
is a true purist when it comes to clean code and the processes around continuous integration and delivery. After spending 13 years
developing his skills as a Java/Scala developer working for the likes of AXA, Atande and Polsat he is now a key member of the
core FLIP team. He is not shy to point out misuse of a pattern, keeping everyone in check.

 

	 	(d)	Piotr
    Byczuk

 

Senior
Java/Scala Developer

 

After
14 years in software development at large telecom and medical corporations when it comes to high-throughput/low-latency streaming
data pipelines Piotr is the guy you call. At FLIP he has designed and delivered a data pipeline that processes upwards of 1.3
Billion messages a day without breaking a sweat.

 

	 	(e)	Patryk
    Kandziora

 

DevOps
and Network Engineer

 

Coming
from the Network Engineering field Patryk is the one that truly understands how the Internet works. He has spent 4 years working
for ISP’s and large networking solution providers. Over the last 3 years he has shifted focus to DevOps. His in-depth knowledge
of networks, combined with a passion for information security allows him to design flows and processes that safeguard our services
from any external threat. Patryk is a CCNA and CCNP certified engineer.

 

	 	(f)	Paul
    Dunn

 

Head
of Frontend Engineering & User Experience Design

 

Ex
professional Counter Strike player. Paul has turned his childhood passion for web design and development into a profession that
he has spent mastering through 18 years of his career. Over the last 5 years his primary focus has been on Angular and related
technologies. The advent of the ‘Smart Phone’ created an opportunity for him to expand his expertise in mobile development
with hybrid apps and Ionic. Every decision he makes is grounded in user experience and validated by data insight.

 

    	27

     

    

 

	24.7	Appendices

 

	 	(a)	Appendix
    1 - Task List

 

	Summary	 	Original
    Estimate	 	Description
	As
    a Partner I must be able to set up a payment methods available for Wallet transactions 	 	3
    days 	 	 
	As
    a Partner I could be able to configure withdrawal/deposit gateways for currencies 	 	1
    week 	 	 
	As
    a Developer I must be able to monitor infrastructure 	 	1
    week 	 	 
	As
    a Developer I could be able to trigger microservice software version deploy via CD/CI pipeline 	 	2
    weeks 	 	 
	As
    a DevOps I must be able to deploy GMX infrastructure on Aliyun 	 	5
    weeks 	 	 
	As
    a User I could be able to protect my account with MFA 	 	3
    days 	 	Business
    decisions and whole process flows must be designed. Time estimations made on only simple MFA with secret key generated for
    each user.
	As
    a User I must be able to login using social login 	 	3
    days 	 	Time
    estimation based on only WeChat OAuth 2.0 authorization flow
	As
    a authorized User I must be able to change my profile details 	 	4
    hours 	 	 
	As
    a User I must be able to buy a product 	 	2
    days 	 	 
	As
    a User I must be able to retrieve list of available products 	 	4
    hours 	 	 
	As
    an authorized User I must be able to change my password 	 	4
    hours 	 	 

 

    	28

     

    

 

	As
    a User I must be able to change forgotten password 	 	3
    days 	 	Time
        estimation based on decided flow.

         

        Recommended
        phone number verification via text message

	As
    a Partner I must be able to verify a receipt for transaction with a Payment Provider 	 	2
    weeks 	 	Time estimations based on integration with:

 

	 	 	 	 		●	WeChat:
    
	 	 	 	 	 	 	 
	 	 	 	 	 		●
    InApp Payment
	 	 	 	 	 	 	 
	 	 	 	 	 		● QR
        Code Payment
         
	 	 	 	 		●	AliPay
    REST API
	 	 	 	 	 	 	 
	 	 	 	 	Some
    documentation is available only in Chinese language, which can negatively impact the delivery schedule of this story.
	As
    a User I must be able to login using phone number and password 	 	1
    day 	 	 	 	 
	As
    a Developer I must be able to generate webhook available for Payment Providers 	 	3
    days 	 	Used i.e. by WePay to send subscription renewal notification
	As
    a User I must be able to see my wallet balance 	 	4
    hours 	 	 	 	 
	As
    a Partner I could be able to put subscription product on sale 	 	1
    day 	 	 	 	 
	As
    a User I must be able to update subscription level 	 	2
    days 	 	 	 	 
	As
    a System Admin I must be able to define default scopes for authorizing context 	 	4
    hours 	 	In OpenId Connect spec, System admin, can set up authorizing context and default permissions will be granted when user authorizes
	As
    a Partner I must be able to configure social auth details 	 	1
    day 	 	As a Partner I must be able to choose with authorization methods are allowed and provide configuration for enabled gateway
	As
    a User I must be able to cancel subscription renewal 	 	1
    day 	 	 	 	 
	As
    a Partner I must be able to set up a new subscription product 	 	2
    days 	 	In addition to regular product configuration:

 

	 	 	 	 		●	the
    length of the subscription
	 	 	 	 		●	levels
    of subscription

 

    	29

     

    

 

	As
    a User I must be able to retrieve my active subscriptions 	 	4
    hours 	 	 	 	 
	As
    a User I must be able to buy a subscription product 	 	1
    day 	 	 	 	 
	As
    a Partner I should be able to set up exchange rate between currencies 	 	1
    day 	 	 	 	 
	As
    a Partner I must be able to define currencies available for wallet 	 	1
    day 	 	 	 	 
	As
    a Partner I must be able to see my user’s wallet details 	 	4
    hours 	 	Operations history and balance
	As
    a Partner I should be able to add manual corrections to the user’s wallet transactions 	 	4
    hours 	 	 	 	 
	As
    a Partner I could be able to put an existing product on sale 	 	2
    days 	 	Define:  
	 	 	 	 	 	●	date
    range
	 	 	 	 	 	●	sale
    availability cron expression
	 	 	 	 	 	●	sale
    price
	 	 	 	 	 	●	sale
    description
	 	 	 	 	 	●	sale
    images
	 	 	 	 	 	 	 
	 	 	 	 	 	 	 
	As
    a Partner I must be able to update my subscriptions 	 	2
    days 	 	 	 	 
	As
    a Partner I must be able to setup a new product 	 	2
    weeks 	 	Configuration
        should allow but not be limited to:

         

	 	 	 	 	 	●	base
    product definitions (title, description, strapline, base price, currency)
	 	 	 	 	 	●	gallery
    of images including purchased, not available
	 	 	 	 	 	●	quantity
    limit per user
	 	 	 	 	 	●	current
    stock quantity
	 	 	 	 	 	●	availability
    for purchase cron expression
	 	 	 	 	 	●	available
    to be purchased for time range
	As
    a User I could be able to make deposit/withdrawal to/from my wallet 	 	1
    week 	 	 	 	 
	As
    a Partner I must be able to update my products 	 	3
    days 	 	 	 	 
	As
    a User I must be able to see my wallet operations history 	 	4
    hours 	 	 	 	 

 

34
issues

 

    	30

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00317-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00317-of-00352.parquet"}]]