Document:

Exhibit 10.33

 

Execution Copy

 

AMENDED AND RESTATED 

ONLINE ADVERTISING SALES REPRESENTATION
AGREEMENT

 

This Amended and Restated
Online Advertising Sales Representation Agreement is dated as of December 15, 2017 (the “Effective Date”) by
and between TRANS-HIGH CORPORATION, a New York corporation (“TRANS-HIGH”), and GREEN RUSH DAILY, LLC,
a Delaware limited liability corporation (“GREEN RUSH”). TRANS-HIGH and GREEN RUSH are sometimes referred to
herein separately as a “Party” and together as the “Parties”. Capitalized terms used herein
shall have the meanings ascribed to them in Article I hereof. This Agreement amends and restates and supersedes in
its entirety a prior agreement between the Parties dated as of August 31, 2017 (the “Prior Agreement”).

 

RECITALS

 

WHEREAS, TRANS-HIGH
desires to provide certain advertising services to GREEN RUSH; and

 

WHEREAS, each
Party desires to set forth in this Agreement the principal terms and conditions pursuant to which TRANS-HIGH will provide certain
advertising services to GREEN RUSH.

 

NOW, THEREFORE,
in consideration of the foregoing and for other good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the Parties hereto, for themselves and their respective successors and assigns, hereby covenant and agree as follows:

 

ARTICLE I

DEFINITIONS

 

Section 1.01          Definitions.

 

(a) As used in
this Agreement, the following terms shall have the following meanings, applicable both to the singular and the plural forms of
the terms described:

 

“Ads”
means advertisements for display on the Sites.

 

“Agreement”
means this Advertising Sales Representation Agreement, together with the schedules hereto, as the same may be amended or supplemented
from time to time in accordance with the provisions hereof.

 

“Business
Day” means a day other than a Saturday, Sunday or other day on which commercial banks in New York or California are authorized
or required by law to close.

 

“Commissions”
means the Trans-High Revenue Share amounts owed to TRANS-HIGH in consideration for the Retail Services and the Wholesale Services
as set forth in Section 2.03(a).

 

“Contract”
means any contract, agreement, insertion order, purchase order, or other commitment with respect to the Services entered into
by TRANS-HIGH on behalf of GREEN RUSH in substantially the form approved by GREEN RUSH.

 

“Effective
Date” shall mean August 31, 2017, being the effective date of the Prior Agreement.

 

    

     

    

 

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“Invoice Amount”
means amounts due from advertisers for Services pursuant to this Agreement.

 

“Person”
means an individual, a partnership, a corporation, a limited liability company, an association, a joint stock company, a trust,
a joint venture, an unincorporated organization or a governmental entity or any department, agency or political subdivision thereof.

 

“Retail Services”
means the sale of Ads for display on the Sites through retail channels.

 

“Service Costs”
means the amounts to be paid to TRANS-HIGH by GREEN RUSH for Services provided hereunder.

 

“Services”
means the Retail Services and the Wholesale Services.

 

“Sites”
means GREEN RUSH’s Web site located at www.greenrushdaily.com, its subdomains, and any other Web sites agreed upon in
writing by the parties.

 

“Subsidiary”
means, as to any Person, a corporation, limited liability company, joint venture, partnership, trust, association or other
entity in which such Person beneficially owns, either directly or indirectly, more than fifty percent (50%) of (i) the total combined
voting power of all classes of voting securities of such entity, (ii) the total combined equity interests or (iii) the capital
or profits interest, in the case of a partnership.

 

“Wholesale
Services” the sale of Ads for display on the Sites through wholesale channels.

 

Section 1.02         Internal References.
Unless the context indicates otherwise, references to Articles, Sections and paragraphs shall refer to the corresponding articles,
sections and paragraphs in this Agreement.

 

ARTICLE II

EXCLUSIVE SALES REPRESENTATIVE; PURCHASE AND SALE OF SERVICES

 

Section 2.01          Exclusive Sales Representative.
Effective as of the Effective Date, GREEN RUSH hereby appoints TRANS-HIGH as GREEN RUSH’s exclusive sales representative
with respect to: (a) all Ads to be sold or otherwise offered to third-party advertisers on the Sites, and (b) all Services contemplated
by this Agreement, upon the terms and subject to the conditions set forth herein. For so long as this Agreement remains in effect
GREEN RUSH shall not authorize any other party to act as its sales representative in connection with Ads to be sold or otherwise
offered to third-party advertisers on the Sites, and/or the Services contemplated by this Agreement, without he prior written consent
of TRANS-HIGH.

 

Section 2.02          Purchase and Sale of
the Services.

 

(a) Subject to
the terms and conditions of this Agreement and in consideration of the Service Costs to be paid to TRANS-HIGH as described herein,
TRANS-HIGH agrees to provide or cause to be provided to GREEN RUSH, and GREEN RUSH agrees to purchase from TRANS-HIGH, the Services
until the obligation to provide the Services are terminated in accordance with the provisions hereof.

 

(b) GREEN RUSH
hereby grants TRANS-HIGH the right to enter into Contracts on GREEN RUSH’s behalf for the sale of Ads on the Sites. Except as set
forth herein or as otherwise agreed in writing between the Parties, neither Party shall have the power or authority to bind the
other Party or to enter into any contract in the name of, or create a liability against, the other Party in any way or for any
other purpose.

 

(c) TRANS-HIGH
has the exclusive right to sell all Ads on the Sites through retail channels (“Retail Services”) and wholesale
channels (“Wholesale Services,” and together with the Retail Services, collectively, the “Services”).

 

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Section 2.03          Service Costs. TRANS-HIGH
and GREEN RUSH agree that the gross Ad revenue related to the sale of Ads shall be shared and distributed as follows:

 

(a) TRANS-HIGH
shall be entitled to receive SEVENTY PERCENT (70%) of all gross Ad revenue related to the sale of Ads, whether on a retail basis
or on a wholesale basis (collectively, the “Trans-High Revenue Share”); and

 

(b) GREEN RUSH
shall be entitled to receive THIRTY PERCENT (30%) of all gross Ad revenue related to the sale of Ads, whether on a retail basis
or on a wholesale basis (collectively, the “Green Rush Revenue Share”).

 

Section 2.04         Additional Services.
In addition to the Services, if requested by GREEN RUSH, and to the extent that TRANS-HIGH and GREEN RUSH may mutually agree in
writing, TRANS-HIGH will provide additional services related to the sale and display of Ads on the Sites. The scope of any such
additional services, as well as the costs and other terms and conditions applicable to such additional services, will be as mutually
agreed in writing by TRANS-HIGH and GREEN RUSH prior to the provision of such additional services.

 

ARTICLE III

COLLECTIONS AND REMITTANCE

 

Section 3.01         Collection of Invoice
Amounts. TRANS-HIGH will bill all advertisers for Retail Services and Wholesale Services and any additional services provided
pursuant to this Agreement. TRANS-HIGH agrees that it will use reasonable efforts to collect all amounts due from advertisers;
provided that TRANS-HIGH does not in any way guarantee collection of such amounts due. GREEN RUSH acknowledges that TRANS-HIGH
shall have no liability or other obligation to GREEN RUSH with respect to such uncollected amounts. GREEN RUSH agrees to cooperate
with TRANS-HIGH with respect to collections and to use commercially reasonable efforts and take any other actions reasonably requested
by TRANS-HIGH to facilitate collections of unpaid accounts. Notwithstanding the foregoing, GREEN RUSH may, upon written notice
to TRANS-HIGH, elect to do the billing and collection of Invoice Amounts with respect to specific advertisers, or transactions.

 

Section 3.02         Remittance of Invoice
Amounts. As soon as reasonably practicable but in no event later than one hundred eighty (180) days after TRANS-HIGH collects
payment for an Invoice Amount, it will remit to GREEN RUSH by check or wire transfer of immediately available funds an amount equal
to the applicable Green Rush Revenue Share. TRANS-HIGH will include with each remittance a written summary setting forth in sufficient
detail the corresponding collection or remittance information for the corresponding Invoice Amount.

 

Section 3.03         Records. During
the term of this Agreement, each Party shall keep such books, records and accounts as are reasonably necessary to verify the calculation
of the amounts due and payable hereunder. Additionally, TRANS-HIGH will keep detailed records of the sale and delivery of Ads pursuant
to this Agreement. Each Party shall have the right to review such books, records and accounts at any time during normal business
hours upon reasonable written notice, and each Party agrees to conduct any such review in a manner so as not to unreasonably interfere
with the other Party’s normal business operations.

 

Section 3.04         Financial Responsibility
for Personnel. Each Party shall be responsible and pay for their respective personnel and other related expenses, including
salary or wages, of its respective employees in fulfilling its respective obligations under this Agreement.

 

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ARTICLE IV

STANDARD OF PERFORMANCE

 

Section 4.01          General Standard of
Service. Except as otherwise agreed to in writing by the Parties or as described in this Agreement, the Parties agree that
the nature, quality and standard of care applicable to the delivery of the Services hereunder, and the skill levels of the employees
providing such Services, shall be substantially the same as or consistent with those which TRANS-HIGH exercises or employs in providing
similar services for itself and other third-party entities.

 

Section 4.02          Services Management.

 

(a) TRANS-HIGH
and GREEN RUSH each agree to appoint one of their respective employees (each, an “Advertising Manager”) who
will have overall responsibility for managing and coordinating the delivery of Services, including making available the services
of appropriately qualified employees and resources to enable the provision of the Services. The Advertising Managers will meet
at least quarterly to review compliance with this Agreement, the Sales Plan and the needs of the Parties.

 

(b) The Parties
agree to work together and to cooperate with each other in good faith to develop a quarterly advertising sales plan (“Sales
Plan”). Among other things, the Sales Plan will include the pricing guidelines and range of discounts for Ads. Additionally,
GREEN RUSH can identify in the Sales Plan any advertisers and/or types of Ads that cannot be sold on behalf of GREEN RUSH and delivered
to the Sites. The failure to agree upon a Sales Plan will not be a material breach of this Agreement.

 

ARTICLE V

INDEMNIFICATION AND LIMITATION OF LIABILITY; WAIVER AND RELEASE

 

Section 5.01          Indemnification Related
to the Services. Each Party (the “Indemnifying Party”) agrees to indemnify, defend and hold harmless the
other party and its directors, officers, agents and employees (each an “Indemnified Person”) from and against
any loss, cost or damage related to, and to reimburse each Indemnified Person for all reasonable expenses (including, without limitation,
attorneys’ fees) as they are incurred in connection with pursuing or defending any third-party claim, action or proceeding (collectively,
“Actions”) arising out of or relating to the Indemnifying Party’s recklessness or willful misconduct in
performing or failing to perform the Indemnifying Party’s obligations under this Agreement or breach of this Agreement.

 

Section 5.02          Limitation of Liability.
EXCEPT FOR THIRD-PARTY CLAIMS UNDER ANY INDEMNITY PROVISION HEREIN, IN NO EVENT SHALL TRANS-HIGH OR GREEN RUSH BE LIABLE FOR ANY
SPECIAL, CONSEQUENTIAL, INDIRECT, INCIDENTAL OR PUNITIVE DAMAGES OR LOST PROFITS, HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY
(INCLUDING NEGLIGENCE) ARISING IN ANY WAY OUT OF THIS AGREEMENT, WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY
OF SUCH DAMAGES.

 

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Section 5.03          Indemnification and
Waiver; Defense of Regulatory Actions. 

 

(a) In the event
that during the Term of this Agreement, the Employment Agreement is terminated by Trans-High without Cause (as such term is defined
in the Employment Agreement), then and in such event, and in addition to the Indemnification obligations set forth in Section 5.01
above, Trans-High agrees to:

 

(i) release Scott
McGovern and Green Rush, and Green Rush’s directors, officers, agents and employees, from any actions, cause of action, suits,
debts, dues, sums of money, accounts, reckonings, bonds, bills, specialties, covenants, contracts, controversies, agreements, promises,
variances, trespasses, damages, judgments, extents, executions, claims, and demands whatsoever, in law, admiralty or equity, arising
out of, related to, or caused by Trans-High’s sale or offer of (a) Ads to third-party advertisers on the Sites, and/or (b)
Services rendered or to be rendered under this Agreement; and

 

(ii) indemnify,
defend and hold harmless the Scott McGovern and Green Rush, and Green Rush’s directors, officers, agents and employees, from
and against any loss, cost or damage related to, and to reimburse each of them for all reasonable expenses (including, without
limitation, attorneys’ fees) as they are incurred in connection with pursuing or defending any third-party claim, action or proceeding
arising out of or relating to any violation of state or federal law, rule, statute, order, or otherwise (a “Regulatory Action”),
arising out of, related to, or caused by Trans-High’s sale or offer of (a) Ads to third-party advertisers on the Sites, and/or
(b) Services rendered or to be rendered under this Agreement.

 

(b) In addition,
if either Party to this Agreement or their directors, officers, agents and employees become aware of any (i) notice of violation
of any state or federal law, rule, statute, order, or otherwise relating to Green Rush or the operation of the business of Green
Rush (a “Notice of Violation”), or (ii) a Regulatory Action, they shall promptly notify the other of all details regarding
such Notice of Violation or Regulatory Action that is reasonably available to them. Green Rush shall have the right, at its sole
expense, but not the obligation, to defend any such Notice of Violation or Regulatory Action (and to compromise or settle such
Notice of Violation or Regulatory Action). Green Rush shall also have the sole and exclusive right to select counsel for such Notice
of Violation or Regulatory Action. Notwithstanding anything to the foregoing, (i) the Parties shall consult with each other on
all material aspects of the defense of any such matter. (ii) Green Rush shall have a reasonable opportunity for meaningful participation
in decision-making and formulation of defense strategy, (iii) Trans-High shall reasonably cooperate with Green Rush in all such
actions or proceedings, and (iv) Trans-High will be entitled to be represented by independent counsel of its own choice at its
own expense.

 

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ARTICLE VI

TERM AND TERMINATION

 

Section 6.01          Term. Subject to
Section 6.02 below, and except as otherwise agreed in writing by the Parties, this Agreement shall have an initial
term of three (3) years commencing on the Effective Date (the “Initial Term”), and will be renewed automatically
thereafter for successive six (6) month terms.

 

Section 6.02          Termination.

 

(a) At any time
on or after the end of the Initial Term, either Party may terminate this Agreement by providing ninety (90) days’ prior written
notice to the other Party. Such notice may be given before or after the end of the Initial Term such that this Agreement may terminate
at the end of the Initial Term or at any time thereafter.

 

(b) GREEN RUSH
may terminate the obligations under this Agreement as to any Service at any time if TRANS-HIGH shall have failed to perform any
of its material obligations under this Agreement relating to such Service, GREEN RUSH shall have notified TRANS-HIGH in writing
of such failure, and such failure shall have continued for a period of at least thirty (30) days after receipt by TRANS-HIGH of
written notice of such failure from GREEN RUSH.

 

(c) TRANS-HIGH
may terminate the obligations under this Agreement as to any Service at any time if GREEN RUSH shall have failed to perform any
of its material obligations under this Agreement relating to such Service, TRANS-HIGH shall have notified GREEN RUSH in writing
of such failure, and such failure shall have continued for a period of at least thirty (30) days after receipt by GREEN RUSH of
written notice of such failure from TRANS-HIGH.

 

(d) Either Party
may terminate the obligations under this Agreement as to any affected Service effective immediately upon written notice to the
other Party if the performance of such Service (in all material respects as required hereby) would require such Party to violate
any applicable laws, rules or regulations.

 

(e) Green Rush
may terminate this Agreement effective immediately at any time in the event that the Employment Agreement between Trans-High Corporation
and Scott McGovern, entered into and dated as of the date hereof (the “Employment Agreement’), is terminated by Scott
McGovern based upon the failure of Trans-High Corporation to complete a Qualified Pubco Transaction, as such term is defined in
Section 7.2 of the Employment Agreement, on or prior to April 20, 2018. In the event that this this Agreement terminated in accordance
with this 6.02(e), Green Rush shall not be subject to any of the surviving provisions of this Agreement, including, but not limited
to, the provisions of Articles IV, V, VI and VII hereof.

 

Section 6.03          Effect of Termination.

 

(a) Other than
as required by law, upon the effective date of the termination of the obligations under this Agreement as to any Service pursuant
to Section 6.01 or Section 6.02, or upon termination of this Agreement in accordance with its terms,
TRANS-HIGH shall have no further obligation to provide the terminated Service (or any Service, in the case of termination of this
Agreement) and GREEN RUSH shall have no obligation to pay any further Service Costs relating to such terminated Service; provided
that, except as set forth in Section 6.02(e) above, notwithstanding such termination, the provisions of Articles IV,
V, VI and VII shall survive any such termination indefinitely. Any termination of the obligations under this
Agreement as to any Service or upon termination of this Agreement in accordance with its terms will not relieve a Party of any
liability for breach hereof.

 

(b) Following
termination of this Agreement with respect to any Service pursuant to Sections 6.02(a), (b), (c) or (d), TRANS-HIGH agrees to cooperate
with GREEN RUSH in providing for an orderly transition of such Service to GREEN RUSH or to a successor service provider as designated
by GREEN RUSH, and GREEN RUSH shall reimburse TRANS-HIGH for its reasonable expenses incurred in connection with such transition
of Services. Following termination of this Agreement with respect to any Service pursuant to Sections 6.02(e), TRANS-HIGH agrees
to cooperate with GREEN RUSH in providing for an orderly transition of such Service to GREEN RUSH or to a successor service provider
as designated by GREEN RUSH, and TRANS-HIGH shall reimburse GREEN RUSH for its reasonable expenses incurred in connection with
such transition of Services. Additionally, at GREEN RUSH’s written request, TRANS-HIGH will provide GREEN RUSH with a sublicense
(if allowed under the applicable third-party contract) of any third-party Ad serving technology used by TRANS-HIGH in performing
the Services. The license shall be on such terms and at such cost as TRANS-HIGH and GREEN RUSH shall mutually agree in good faith,
and the sublicense (if allowed) shall be a pass-through of the terms (including pricing) as are applicable to TRANS-HIGH under
the contract with the third party.

 

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ARTICLE VII

MISCELLANEOUS

 

Section 7.01          Proprietary Rights.
Each Party (or identified third party) owns its respective websites and all material and content contained in it. Nothing herein
grants the other Party any right, title, or license in a Party’s intellectual property rights. Nothing herein grants either
party the right to publish or use any trademark, servicemark, logo, and/or other identifying mark of the other Party in any advertisement,
sales promotion, press release, and/or other publicity or marketing materials without such other Party’s prior written consent
in each instance not to be unreasonably withheld. Notwithstanding the foregoing, a brief, non-defamatory mention by one Party of
the existence of the arrangement set forth herein (without the provision of details of any kind and/or the use of any identifying
marks of the other Party) shall not be deemed a breach hereof and/or the confidentiality provisions set forth below.

 

Section 7.02          Confidentiality.

 

(a) Neither Party
(each, a “Receiving Party”), along with its directors, officers, employees, agents, advisors, subcontractors,
independent contractors, subsidiaries, and affiliates (collectively its “Representatives”) shall, during the
term hereof and for a period of two (2) years thereafter, without the other party’s (each, a “Disclosing Party”)
prior written approval in each instance not to be unreasonably withheld, disclose or otherwise make available to any other person
or entity (whether acquired on the Effective Date or during the continuance of this Agreement) any information relating to the
Disclosing Party’s business plans, products, advertising, innovations, fees, advertising or product concepts, customers, technology,
computer software, computer systems, marketing methods, sales margins, cost of goods, cost of materials, capital structure, operating
results, or other business affairs, or any other proprietary or confidential information of the Disclosing Party (the “Confidential
Information”). The foregoing shall not apply to Confidential Information which: (i) is or becomes known to the general
public (other than as a result of the disclosure, directly or indirectly, by the Receiving Party or its Representative); (ii) was
or is made available to the Receiving Party on a non-confidential basis from a source other than the Disclosing Party or any affiliate,
provided that such source is not, and was not, to the Receiving Party’s actual knowledge, bound by a confidentiality agreement
with the Disclosing Party or any affiliate or otherwise prohibited from transmitting such information by contract, legal or fiduciary
obligation to the Disclosing Party, any affiliate, or any third party; or (iii) is required to be disclosed by law, provided the
Receiving Party gives Disclosing Party notice and an opportunity to seek an appropriate protective order at its own expense. It
is understood that the information required to be held in confidence as herein provided may be disclosed by the Receiving Party
only to Representatives who need to know such Confidential Information for the purposes of fulfilling its obligations hereunder.
Such Representatives, prior to any such disclosure, shall be informed of the confidential nature of such Confidential Information,
and shall agree in writing to be bound by the terms hereof. The confidentiality provisions set forth herein shall also apply separately
to each subcontractor or independent contractor selected by either Party, and such Party shall be responsible for informing any
such subcontractor of any confidential and proprietary information included in any work subcontracted for hereunder. Each Party
shall have such person agree to be bound in writing by confidentiality terms no less stringent than those set forth herein.

 

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(b) All Confidential
Information furnished to the Receiving Party by the Disclosing Party or any third party at the request of the Disclosing Party
shall be and remain the property of the Disclosing Party. All copies of such Confidential Information in written, graphic, or other
tangible form shall be returned to the Disclosing Party at any time upon the advance written request of the Disclosing Party or
upon the termination of this Agreement for any reason whatsoever, subject to the terms hereof.

 

Section 7.03          Legal Compliance with
Advertising Laws, Rules, and Regulations. Each Party understands and acknowledges that it is each Party’s business policy
to conduct advertising campaigns in general in a manner so as not to: send unsolicited (i.e., spam) email to recipients (unless
authorized by federal law); promulgate advertising that is, in any way, false or misleading; misuse or misappropriate another party’s
intellectual property and/or other third party rights of any kind; send obscene messages to any recipients; and/or use email or
other forms of messaging to conduct illegal or immoral activities of any kind as per current, applicable law. Each Party hereto
agrees not to take any actions inconsistent with this policy, and to make all of each of its respective employees and agents aware
of such policy in order to ensure compliance herewith. A breach of this Section 7.03 shall be considered a material
breach of this Agreement, giving rise to immediate termination rights. Each Party further agrees that it will cooperate with the
other Party in all reasonable respects in its efforts to respect any user’s privacy wishes and requests to be unsubscribed
from receiving email. Additionally, in connection with any and all tracking services (i.e., of online users’ personal information
and web searching history), the Parties hereto acknowledge and agree that the protection of consumer privacy is a priority of each
Party to this Agreement. Each Party pledges its commitment to protecting the privacy of consumers, taking all commercially practicable
steps to maintain such privacy, and adhering to fair information collection practices with respect to each of its performances
under this Agreement. Accordingly, each Party represents and warrants that it will act in full compliance with all Federal Trade
Commission guidelines and any other applicable laws, rules and regulations then in existence with respect to the collection, use,
and sharing of information gathered from consumers.

 

Section 7.04          Regulation of Certain
Content. Either Party may, in its sole good faith discretion, refuse to assist in the publication of any advertising provided
by the other Party or any third-party hereunder if: (i) it does not comply with GREEN RUSH’s specific formatting, editorial,
and/or publishing guidelines; (ii) it believes in good faith that the Ad, and/or the publication of an Ad, violates any applicable
law, rule, or regulation (including, without limitation, any federal advertising regulations such as the Truth in Advertising regulations,
Children’s Online Privacy Protection Act, and/or the CAN-SPAM Act); and/or (iii) it believes in good faith that such Ad copy
does not comply with reasonable moral standards promulgated by either Party and/or society in general.

 

Section 7.05          Subcontractors.
TRANS-HIGH may hire or engage one or more third-party subcontractors (each, a “Subcontractor”) to perform all
or any of its obligations under this Agreement; provided that subject to Section 5.02, TRANS-HIGH shall pay
for all amounts due to each such Subcontractor and shall in all cases remain primarily responsible for all obligations undertaken
by each such Subcontractor on its behalf pursuant to the terms of this Agreement with respect to the scope, quality and nature
of the Services provided to GREEN RUSH; provided further that in each case the use of a Subcontractor to perform TRANS-HIGH’s
obligations would not substantially increase the costs to GREEN RUSH.

 

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Section 7.06          Force Majeure.

 

(a) For purposes
of this Section 7.02, a “Force Majeure Event” means an event beyond the control of a Party, which
by its nature could not have been foreseen by such Party, or, if it could have been foreseen, was unavoidable and includes, without
limitation, acts of God, storms, floods, riots, fires, sabotage, civil commotion or civil unrest, interference by civil or military
authorities, and acts of war (declared or undeclared).

 

(b) Continued
performance of a Service may be suspended immediately to the extent caused by Force Majeure. The Party claiming suspension of a
Service due to Force Majeure will give prompt notice to the other of the occurrence of the event giving rise to the suspension
and of its nature and anticipated duration. The Parties shall cooperate with each other to find alternative means and methods for
the provision of the suspended Service.

 

(c) Without limiting
the generality of Section 5.02, neither Party shall be under any liability for failure to fulfill any obligation
under this Agreement, so long as and to the extent to which the fulfillment of such obligation is prevented, frustrated, hindered
or delayed as a consequence of circumstances of Force Majeure.

 

Section 7.07          Entire Agreement.
This Agreement (including the schedules constituting a part of this Agreement) constitutes the entire agreement among the Parties
with respect to the subject matter hereof and shall supersede all prior agreements, understandings and negotiations, both written
and oral, between the Parties with respect to the subject matter hereof. This Agreement is not intended to confer upon any Person
other than the Parties hereto any rights or remedies hereunder.

 

Section 7.08          Information. Subject
to applicable law and privileges, each Party hereto covenants with and agrees to provide to the other Party all information regarding
itself and transactions under this Agreement that the other Party reasonably believes is required to comply with all applicable
federal, state, county and local laws, ordinances, regulations and codes, including, but not limited to, securities laws and regulations.

 

Section 7.09          Notices. Any notice,
instruction, direction or demand under the terms of this Agreement required to be in writing shall be duly given upon delivery,
if delivered by hand, facsimile transmission or mail (with postage prepaid), to the following addresses:

 

	 	(a)	If to TRANS-HIGH, to:	Trans-High Corporation

5514 Wilshire Boulevard

Los Angeles, CA 90036

Attn: Matthew Stang,
CRO

Tel: 310-774-0100

Email: matt@hightimes.com

 

	 	(b)	If to GREEN RUSH, to: 	Green Rush Daily, Inc.

 

119 W.
24th Street, 2nd Floor

 

New York,
NY 100011

 

Tel:    973-841-0818

 

Email: scott@greenrushdaily.com

 

or to such other addresses or facsimile
numbers as may be specified by like notice to the other Party. Any notice involving non-performance, termination or renewal shall
be sent by hand delivery, recognized overnight courier or, within the United States, via certified mail, return receipt requested.
All other notices may also be sent by facsimile, confirmed by first class mail. All notices shall be deemed to have been given
when received, if hand delivered; when transmitted, if transmitted by facsimile or similar electronic transmission method; one
working day after it is sent, if sent by recognized overnight courier; and three (3) days after it is postmarked, if mailed first
class mail or certified mail, return receipt requested, with postage prepaid.

 

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Section 7.10          Governing Law. This
Agreement shall be construed in accordance with and shall be governed by the laws of the State of California (without giving effect
to the conflicts of laws provisions thereof).

 

Section 7.11          Severability. If
any terms or other provision of this Agreement or the schedules hereto shall be determined by a court, administrative agency or
arbitrator to be invalid, illegal or unenforceable, such invalidity or unenforceability shall not render the entire Agreement invalid.
Rather, this Agreement shall be construed as if not containing the particular invalid, illegal or unenforceable provision, and
all other provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal substance
of the transactions contemplated hereby is not affected in any manner materially adverse to either Party. Upon such determination
that any term or other provision is invalid, illegal or unenforceable, the Parties shall negotiate in good faith to modify this
Agreement so as to effect the original intent of the Parties as closely as possible in an acceptable manner to the end that the
transactions contemplated hereby are fulfilled to the fullest extent permitted under applicable law.

 

Section 7.12          Third Party Beneficiaries.
None of the provisions of this Agreement shall be for the benefit of or enforceable by any third party, including any creditor
of any Person. No such third party shall obtain any right under any provision of this Agreement or shall by reasons of any such
provision make any claim in respect of any Liability (or otherwise) against either Party hereto.

 

Section 7.13          Amendment and Modification.
This Agreement may be amended, modified or supplemented only by a written agreement signed by all of the Parties hereto.

 

Section 7.14          Counterparts. This
Agreement may be executed in separate counterparts, each of which shall be deemed an original and all of which, when taken together,
shall constitute one and the same agreement.

 

Section 7.15          Authority. Each
of the Parties represent to the other Party that (a) it has the corporate or other requisite power and authority to execute,
deliver and perform this Agreement, (b) the execution, delivery and performance of this Agreement by it have been duly authorized
by all necessary corporate or other actions, (c) it has duly and validly executed and delivered this Agreement and (d) this
Agreement is its legal, valid and binding obligation, enforceable against it in accordance with its terms, subject to applicable
bankruptcy, insolvency, reorganization, moratorium or other similar laws affecting creditors’ rights generally and general equity
principles.

 

Section 7.16          Binding Effect; Assignment.
This Agreement shall inure to the benefit of and be binding upon the Parties hereto and their respective legal representatives
and successors, and nothing in this Agreement, express or implied, is intended to confer upon any other Person any rights or remedies
of any nature whatsoever under or by reason of this Agreement. Except as otherwise expressly provided in this Agreement, neither
Party may assign this Agreement or any rights or obligations hereunder, without the prior written consent of the other party, and
any such assignment shall be void; provided that either Party may assign this Agreement to a successor entity in conjunction
with such Party’s reincorporation in another jurisdiction or into another business form.

 

Section 7.17          Failure or Indulgence
Not Waiver; Remedies Cumulative. No failure or delay on the part of either party hereto in the exercise of any right hereunder
shall impair such right or be construed to be a waiver of, or acquiescence in, any breach of any representation, warranty or agreement
herein, nor shall any single or partial exercise of any such right preclude other or further exercise thereof or of any other right.
All rights and remedies existing under this Agreement are cumulative to, and not exclusive of, any rights or remedies otherwise
available.

 

Section 7.18          Interpretation.
The headings contained in this Agreement and in the table of contents to this Agreement are for reference purposes only and shall
not affect in any way the meaning or interpretation of this Agreement. When a reference is made in this Agreement to an Article
or a Section, such reference shall be to an Article or Section of this Agreement unless otherwise indicated.

 

Signature page follows

 

    10

     

    

  

Execution Copy

 

IN WITNESS WHEREOF,
the Parties have caused this Agreement to be signed by their duly authorized representatives.

 

	For:	TRANS-HIGH CORPORATION	 	 	 

 

	By:	/s/ Adam E. Levin	 	Dated:	8/31/2017
	Name:	Adam E. Levin	 	 	 
	Title:	Chief Executive Officer	 	 	 
	 	 	 	 	 
	For:	GREEN RUSH DAILY, INC.	 	 	 
	 	 	 	 	 
	By:	/s/ Scott McGovern	 	Dated:	8/31/2017
	Name:	Scott McGovern	 	 	 
	Title:	Managing Member	 	 	 
	 	 	 	 	 
	With respect to section 2.02 of the above Agreement:	 	 
	 	 	 	 	 
	HIGHTIMES HOLDING CORP.	 	 	 
	 	 	 	 	 
	By:	/s/ Adam E. Levin	 	Dated:	8/31/2017
	Name:	Adam E. Levin	 	 	 
	Title:	Chief Executive OfficerExhibit 10.34

 

EMPLOYMENT AGREEMENT 

 

AGREEMENT, dated as of July
17, 2017 (the “Effective Date”), is entered into by and between HIGHTIMES HOLDING CORP., a Delaware corporation (the
“Company”), and ADAM E. LEVIN (the “Executive”). 

 

WHEREAS, the Executive and
trusts established for the benefit of the Executive and members of his family are principal shareholders of the Company; 

 

WHEREAS, the Company and its
Subsidiaries desires to avail itself of the services of the Executive for the period provided in this Agreement; and 

 

WHEREAS, the Executive is
willing to serve in the employ of the Company for such period upon the terms and conditions hereinafter provided; 

 

NOW, THEREFORE, in consideration
of Executive’s present and future performance of services for the Company and in consideration of the mutual promises and
agreements hereinafter set forth, the Company and the Executive agree as follows: 

 

1. Employment and Duties. The Company shall
employ the Executive, and the Executive shall be employed by the Company, as Chairman of the Board and Chief Executive Officer,
at the Company’s headquarters in Los Angeles, California (or such other location as the Executive and Company may agree)
for the term of this Agreement. Notwithstanding the foregoing, the Executive shall have the absolute right to work from his offices
in Puerto Rico, currently located at PMB 140, 425 Carr 693 Ste 1, Dorado Puerto Rico 00646-4817. In his capacity as Chairman of
the Board and Chief Executive Officer, the Executive shall perform such services, consistent with his office, as from time to time
shall be assigned to him by the Board of Directors of the Company, devoting such time and effort to manage, operate and direct
the activities of the Company and perform all of the functions of the offices held by him, as directed by the Board of Directors
from time-to-time; provided however that the Executive may also engage in other business investments and related activities (subject
to Section 6(b) below) consistent with his prior practices while employed by the Company so long as such activities do not materially
and adversely affect the performance by the Executive of his duties and responsibilities hereunder.

 

2. Term. The term of the Executive’s
employment hereunder shall begin on the Effective Date and shall continue through December 31, 2020 (the “Initial Term”);
provided, however, that the term of employment shall be automatically extended beyond the Initial Term for additional one-year
periods (each, an “Additional Term”) unless the Company or the Executive shall give written notice to the other party
hereto of its or his intent to terminate this Agreement at the end of the then current Term, such notice to be given at least ninety
(90) days prior to the expiration of the Initial Term or any extension thereof (the Initial Term and any and all Additional Terms
are hereinafter collectively referred to as the “Employment Term”).

  

3. Compensation and Benefits.

  

(a) Base Salary. During
each calendar year of the Employment Term, the Company shall pay the Executive a base salary at a rate of not less than $500,000
per year (the “Base Salary”), payable in substantially equal monthly installments in the amount of not less than $41,666.66
per month. Not less frequently than annually, Executive will be eligible for periodic increases in Base Salary under the Company’s
normal policies and procedures for executive salary increases which currently provide for annual reviews of executive salaries.
Executive’s Base Salary for any year may not be reduced below the Executive’s Base Salary for the prior year without
the consent of both Executive and the Company, except in the event of an across-the-board cut in the base salaries of all Senior
Executive Officers (defined below) of not more than ten (10%) percent that is imposed in equal proportion on such Senior Executive
Officers. 

 

    

     

    

  

(b) Annual Bonus.        Not
later than 90 days after the end of each calendar year of the Employment Term, commencing with the year ending December 31, 2018
(each a “Measuring Year”), in the event that either (i) the consolidated annual revenues of the Company and its direct
and indirect subsidiaries shall exceed 120% of the consolidated annual revenues for the immediately preceding Measuring Year,
or (ii) the closing price of the Company’s common stock, as traded on any national securities exchange as at December 31st
of each Measuring Year, shall exceed 120% of the closing price of the common stock as at December 31st in the
immediately prior Measuring Year, the Company shall pay to the Executive an annual bonus of $500,000 in respect of the Company
achieving either or both of such milestones in such Measuring Year.

 

(c) Long-Term Incentive
Compensation. The Executive shall continue to participate in the Company’s Employee Equity Incentive Plan, as it may
be amended, and any successor or supplementary compensation and incentive plans or programs established by the Company (the “Equity
Plans”). 

 

(d) Medical Insurance Benefits.
During the Employment Term, executive shall be entitled to participate in the Company’s group health plan on the same terms
and conditions as other Senior Executive Officers.

 

(e) Expense Reimbursement.
The Company promptly shall pay, or reimburse the Executive for, all ordinary and necessary business expenses incurred by him in
the performance of his duties hereunder including, but not limited to, first class or business class air travel, expenses and
dues associated with Executive’s involvement with professional, industry, community, civic and charitable organizations,
provided that the Executive properly accounts for all such expenses in accordance with Company policy.

 

(f) Other Benefits Plans,
Fringe Benefits and Vacations. The Executive shall be eligible to participate in each of the Company’s present employee
benefit plans, policies or arrangements and any such plans, policies or arrangements that the Company may maintain or establish
during the Employment Term and receive all fringe benefits and vacations for which his position makes him eligible in accordance
with the Company’s policies and the terms and provisions of such plans, policies or arrangements including, but not limited
to, the following:

 

(i) The Company
shall, to the fullest extent permitted by its Articles of Incorporation and by Section 145 of the Delaware General Corporation
Law, as the same may be amended and supplemented, or by any successor thereto, indemnify the Executive from and against any and
all of the expenses, liabilities or other matters referred to in or covered by said Section 145. The Company shall advance expenses
to the fullest extent permitted by said Section. The Company shall cover the Executive under such insurance policies as the Company
may procure for executive liability and indemnification insurance, to the same extent and providing limits of liability, deductibles
and exclusions as may be provided for the Company’s Senior Executive Officers and outside directors. (For purposes of this
Agreement, the “Senior Executive Officers” of the Company shall be the four officers of the Company having the highest
annual base salaries.) These covenants shall survive termination of this Agreement for any reason for a period of five years from
the date of such termination.

 

    2

     

    

  

(ii) Each calendar
year during the Employment Term (commencing with the year ending December 31, 2017), regardless of the Company’s general
vacation policy, the Executive shall be entitled to vacation of not less than six weeks. Executive will accrue vacation days at
the rate of two and one-half days per month. Once Executive accrues eight (8) weeks (forty days) of unused vacation, Executive
will not accrue any additional vacation days until his total vacation accrual declines to less than eight weeks.

 

(iii) The Company
reserves the right to amend, modify, or terminate any benefits or benefit plans that it offers to any employee, including Executive.

 

4. Termination. 

 

	 	(a)	Death and Disability.

 

(i) The Executive’s
employment hereunder and the Employment Term shall terminate upon his death or upon his becoming Totally Disabled. For purposes
of this Agreement, the Executive shall be “Totally Disabled” if he is physically or mentally incapacitated so as to
render him incapable of performing his usual and customary duties as an executive for a period expected to last not less than
12 consecutive months during which he receives income replacement benefits from an employer-provided health and accident plan
for at least twelve months. The Executive’s receipt of Social Security disability benefits shall be deemed conclusive evidence
of Total Disability for purposes of this Agreement; provided, however, that in the absence of his receipt of such Social Security
benefits, the Board of Directors of the Company may, in its reasonable discretion, but based upon appropriate medical evidence,
determine that the Executive is Totally Disabled as provided in Treas. Reg. § 1.409A-3(i)(4). 

 

(ii) If Executive
dies or becomes Totally Disabled during the Employment Term, the Executive or his estate, as the case may be, shall be entitled
to receive all benefits earned under the Equity Plans as, and for so long as, provided in such plans.

 

(b) For Cause. The Executive’s
employment hereunder may be terminated for Cause. For purposes of this Agreement, the term “Cause” shall mean: (i)
the Executive’s willful refusal to perform material duties reasonably required or requested of him hereunder (other than
as a result of total or partial incapacity due to physical or mental illness) by the Board of Directors for 30 days after having
received written notice of such refusal from the Board of Directors and having failed to commence to perform such duties within
such period, (ii) the Executive’s commission of material acts of fraud, dishonesty or misrepresentation in the performance
of his duties hereunder, (iii) any final, non-appealable conviction of Executive for an act or acts on the Executive’s part
constituting a felony under the laws of the United States or any state thereof which results or was intended to result directly
or indirectly in gain or personal enrichment by Executive at the expense of the Company, or (iv) any material uncured breach of
the provisions of Section 6(b) hereof which continues for 30 days after the Executive has received written notice of such breach.
If the Executive’s employment is terminated for Cause, the Executive shall be entitled only to the amount of his Base Salary
earned through the date of termination, and shall not be entitled to any other amounts or benefits hereunder.

  

(c) Without Cause. If
the Executive’s employment hereunder is terminated without Cause (which shall include, without limitation, the Company’s
election not to renew this Agreement pursuant to Section 2 hereof), the Company as soon as practicable (but not later than 30 days)
after such termination, but in no event (other than for specified employee restrictions provided for below) later than two and
one-half months after the end of the calendar year during which the Executive’s employment is terminated without Cause, he
shall receive a lump sum cash payment equal to the sum of an amount equal to the aggregate Base Salary earned by him during the
three years prior to such termination. In addition, the vesting of all options, dividend equivalents and other rights granted to
Executive under the Equity Incentive Plans and any other Company plans shall be accelerated so as to permit Executive fully to
exercise all outstanding options and rights, if any, granted to Executive during the Employment Term pursuant to such plans.

  

    3

     

    

  

(d) Change in Control; Material Change. 

 

(i) If a Change in
Control Event (as defined in Appendix A hereto) occurs, all options, dividend equivalents and other rights granted to Executive
under the Equity Incentive Plans and any other Company plans shall be accelerated and shall become exercisable immediately prior
to the occurrence of the transaction giving rise to the Change in Control Event at Executive’s election, so as to permit
Executive fully to exercise all outstanding options and rights. In the event that such transaction fails to be consummated, Executive’s
election pursuant hereto shall be of no effect and Executive’s options shall remain subject to the restrictions to which
they were originally subject.

  

(ii) If a Change
in Control Event (as defined in Appendix A hereto) shall occur, followed within two years by a Material Change (as defined in Appendix
A hereto), the Executive shall, if he so elects by written notice to the Company within thirty days of a Material Change that is
not corrected following notice, be entitled to terminate his employment, if not already terminated by the Company. In that event,
the Executive shall receive the amounts set forth in Section 4(c) above, and the Executive shall be entitled to the accelerated
vesting of all options and rights as provided in Section 4(d)(i) above and, at Executive’s election, in the event the Change
in Control Event involves a two-tier tender offer, the Company will pay Executive the difference between the exercise price of
the otherwise unvested options and the price offered in the first tier, or adjust the option terms to provide Executive with an
equivalent value.

 

(iii) Notwithstanding
anything to the contrary herein, if the aggregate amounts payable pursuant to subparagraph (ii) of this paragraph (d), either alone
or together with any other payments which the Executive has the right to receive either directly or indirectly from the Company
or any of its affiliates, would be subject to an excise tax as an “excess parachute payment” under Section 4999 of
the Internal Revenue Code, the Executive hereby agrees that such aggregate amounts payable hereunder shall be paid in annual installments
over the shortest period of time over which such aggregate amounts may be paid and not be treated as “excess parachute payments”
under Section 4999. All determinations called for in this subparagraph (iii) shall be made by an independent public accounting
firm as shall be selected by the Company. The Company shall bear all costs associated with obtaining such determinations.

 

5. Specified Employee Status. Executive
is likely to be a specified employee (as defined in Treas. Reg. §1.409A—1(i)) as of the date of a separation from service.
Notwithstanding anything contained herein to the contrary, all payments hereunder that are subject to the restrictions contained
in Section 409A of the Internal Revenue Code and are to be made due to a separation from service or Change in Control may not be
made before the date that is six months after the date of separation from service (or, if earlier than the end of the six-month
period, the date of the Executive’ death). For this purpose, if the Executive is not a specified employee as of the date
of a separation from service, he will not be treated as subject to this requirement even if he would have become a specified employee
had he continued to provide services through the next specified employee effective date. Similarly, if the Executive is treated
as a specified employee as of the date of a separation from service, he will be subject to this requirement even if he would not
have been treated as a specified employee after the next specified employee effective date had he continued providing services
through the next specified employee effective date.

 

    4

     

    

 

6. Covenants.

 

(a) Confidentiality.
The Executive agrees that, during or at any time after the Employment Term, he shall not divulge, furnish or make accessible to
any person, corporation, partnership, trust or other organization or entity, any information, trade secrets, technical data or
know-how relating to the business, business practices, methods, attorney-client communications, pending or contemplated acquisitions
or other transactions, products, processes, equipment or any confidential or secret aspect of the business of the Company without
the prior written consent of the Company, unless such information shall have become public knowledge or shall have become known
generally to competitors of the Company through sources other than the Executive.

 

(b) Competitive Activity.
.. Executive hereby agrees that during a period equal to the greater of (i) the third (3rd) anniversary of the Commencement
Date, or (ii) the Term of this Agreement (the “Restricted Period”), Executive will not, and will cause
its Affiliates not to, without the prior written consent of the board of directors of the Company (which may be withheld in their
sole discretion), anywhere within the United States or any other markets in which the Company or its Subsidiaries operates the
Business as of the Commencement Date (the “Territory”), directly or indirectly engage in the Business
as conducted by the Company and its Subsidiaries as of the Commencement Date, or own, manage, finance or control, or participate
in the ownership, management, financing or control of, or become engaged or serve as an officer, director, member, partner, employee,
agent, consultant, advisor or representative of, a business or entity that engages in the Business (a “Competitor”).
Notwithstanding the foregoing, Executive and his Affiliates may:

 

(i) directly or indirectly
engage in any business, or own, manage, finance or control, or participate in the ownership, management, financing or control of,
or become engaged or serve as an officer, director, member, partner, employee, agent, consultant, advisor or representative of,
a business or entity, that consists of the cultivation and dispensing of cannabis or the production, purchase, sale or distribution
of products or services (other than those specifically included in the definition of the Business) offered or sold to any person
or entity engaged in the cultivation, dispensing or use of cannabis; or

 

(ii) own passive portfolio
company investments of not more than four and 99/100 percent (4.99%) beneficial ownership of any class of outstanding capital stock
of a Competitor that is publicly traded on a national stock exchange, so long as Executive and his Affiliates are not involved
in the management or control of such Competitor.

 

(c) Remedy for Breach.
The Executive acknowledges that the provisions of this Section 6 are reasonable and necessary for the protection of the Company
and that the Company will be irrevocably damaged if such covenants are not specifically enforced. Accordingly, the Executive agrees
that, in addition to any other relief to which the Company may be entitled, the Company shall be entitled to seek and obtain injunctive
relief (without the requirement of any bond) from a court of competent jurisdiction for the purposes of restraining the Executive
from any actual or threatened breach of such covenants.

  

7. Miscellaneous.

 

(a) Governing Law. This
Agreement shall be governed by and construed in accordance with the laws of the State of California applicable to agreements made
and to be performed in that State.

 

(b) Notices. Any notice,
consent or other communication made or given in connection with this Agreement shall be in writing and shall be deemed to have
been duly given when delivered by United States registered or certified mail, return receipt requested, to the parties at the
following addresses or at such other address as a party may specify by notice to the other. 

 

    5

     

    

  

To the Executive: 

Adam E. Levin

PMB 140 

425 Carr 693 Ste 1 

Dorado PR 00646-4817

 

To the Company:

Hightimes Holding Corp.

5514 Wilshire Blvd 

7th Floor 

Los Angeles, CA 90036

  

(c) Entire Agreement; Construction;
Amendment. This Agreement shall supersede any and all existing agreements between the Executive and the Company or any of its
affiliates or subsidiaries relating to the terms of his employment. The parties acknowledge that options have been granted to the
Executive under the Equity Plans. Accordingly, to the extent the provisions of this Agreement may conflict with the Equity Plans,
the Equity Plans shall control. To the extent the provisions of this Agreement may conflict with provisions in any option agreement
or option certificate between the Executive and the Company, the provisions of this Agreement shall control. This Agreement may
not be amended except by a written agreement signed by both parties.

 

(d) Waiver. The failure
of a party to insist upon strict adherence to any term of this Agreement on any occasion shall not be considered a waiver thereof
or deprive that party of the right thereafter to insist upon strict adherence to that term or any other term of this Agreement.

 

(e) Assignment. Except
as otherwise provided in this paragraph, this Agreement shall inure to the benefit of and be binding upon the parties hereto and
their respective heirs, representatives, successors and assigns. This Agreement shall not be assignable by the Executive, and shall
be assignable by the Company only to any corporation or other entity resulting from the reorganization, merger or consolidation
of the Company with any other corporation or entity or any corporation or entity to which the Company may sell all or substantially
all of its assets, and it must be so assigned by the Company to, and accepted as binding upon it, by such other corporation or
entity in connection with any such reorganization, merger, consolidation or sale.

 

(f) Litigation Costs.
In the event that the Executive shall successfully prosecute a proceeding to enforce any provision of this Agreement, or prevails
in a defense of a proceeding brought against him by the Company, in addition to any other relief awarded the Executive in such
proceeding, the parties agree that the decision rendered shall award the Executive all of his attorneys’ fees, disbursements
and other costs incurred by the Executive in prosecuting, or defending, such proceeding.

 

(g) Severability. If
any provision of this Agreement is invalid or unenforceable, the balance of the Agreement shall remain in effect, and if any provision
is inapplicable to any person or circumstance, it shall nevertheless remain applicable to all other persons and circumstances.

 

[THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT
BLANK]

 

    6

     

    

  

IN WITNESS WHEREOF, the parties
hereto have duly executed this Agreement, including Appendix A hereto, as evidence of their adoption as of the dates set forth
above.

 

	 	HIGHTIMES HOLDING CORP.
	 	a Delaware corporation
	 	 	 
	 	By:	/s/ Adam E. Levin
	 	Name:	Adam E. Levin
	 	Title:	Chairman & CEO
	 	Date:	7/17/2017
	 	 	 
	 	EXECUTIVE
	 	 	 
	 	 	/s/ Adam E. Levin
	 	Name:	Adam E. Levin
	 	Date:	 7/17/2017

  

    7

     

    

  

APPENDIX A

 

This Appendix A is attached to and shall form a
part of the Employment Agreement (the “Agreement”), dated as of July 17, 2017, by and between HIGHTIMES MEDIA CORPORATION.
(the “Company”), and ADAM E. LEVIN (the “Executive”). 

 

(a) For purposes of the Agreement, a “Change
in Control Event” shall occur if: 

 

(i) a report on Schedule
13D is filed with the Securities and Exchange Commission pursuant to Section 13(d) of the Securities Exchange Act of 1934 (the
“Exchange Act”) disclosing that any person (within the meaning of Section 13(d) of the Exchange Act), other than the
Company (or one of its subsidiaries) or any employee benefit plan sponsored by the Company (or one of its subsidiaries), or any
director of the Company as of the date of the Agreement or affiliate of such director, is the beneficial owner, directly or indirectly,
of fifty percent (50%) or more of the combined voting power of the then-outstanding securities of the Company;

  

(ii) any person (within
the meaning of Section 13(d) of the Exchange Act), other than the Company (or one of its subsidiaries) or any employee benefit
plan sponsored by the Company (or one of its subsidiaries), or any director of the Company as of the date of the Agreement or affiliate
of such director, shall purchase securities pursuant to a tender offer or exchange offer to acquire any common stock of the Company
(or securities convertible into common stock) for cash, securities or any other consideration, provided that after consummation
of the offer, the person in question is the beneficial owner (as such term is defined in Rule 13d-3 under the Exchange Act), directly
or indirectly, of fifty percent (50%) or more of the combined voting power of the then outstanding securities of the Company (as
determined under paragraph (d) of Rule 13d-3 under the Exchange Act, in the case of rights to acquire common stock);

  

(iii) the stockholders
of the Company shall approve: (A) any consolidation or merger of the Company (1) in which the Company is not the continuing or
surviving corporation; or (2) pursuant to which shares of common stock of the Company would be converted into cash, securities
or other property; or: (B) any sale, lease, exchange or other transfer (in one transaction or a series of related transactions)
of all or substantially all the assets of the Company; or

  

(iv) there shall
have been a change in a majority of the members of the Board of Directors of the Company within a twelve-month period, unless the
election or nomination for election by the Company’s stockholders of each new director during such twelve month period was
approved by the vote of two-thirds of the directors then still in office who were directors at the beginning of such twelve month
period.

  

Notwithstanding
the foregoing, a Change of Control shall not mean or include a “reverse merger” or “reverse takeover” transaction,
as a result of which the existing stockholders of the Company immediately prior to consummation of such transaction shall own two-thirds
or more of the voting capital stock of the entity that is acquirer or successor in interest to the Company.

  

(b) For purposes of the Agreement, a “Material
Change” shall occur if:

  

(i) the Company
makes any change in the Executive’s functions, duties or responsibilities from the positions that the Executive occupied
on the Commencement Date or, if the Agreement is renewed or extended, the date of the last renewal or extension, but only if such
change would cause: 

 

(A) the Executive to
report to anyone other than the Board of Directors of the Company,

 

    8

     

    

 

(B) the Executive to
no longer be the Chief Executive Officer of the Company or its successor,

 

(C) even if the Executive
maintains the position of Chief Executive Officer, his responsibilities to be materially reduced (without his written permission)
from those in effect on the Commencement Date or the date of the last renewal or extension of the Agreement, as applicable, or

 

(D) the Executive’s
position with the Company to become one of materially lesser importance or scope;

 

(ii) the Company
assigns or reassigns the Executive to another place of employment at least fifty miles from his residence without Executive’s
written consent;

 

(iii) the Company
materially reduces the Executive’s Base Salary, annual or long-term incentive compensation or the manner in which such compensation
is determined, or retirement benefits,; or

  

(iv) a purchaser
of all or substantially all of the Company’s assets or any successor or assignee of the Company fails to assume the Agreement.

 

It is intended that each of
the foregoing conditions will be applied consistently with the requirements of the regulations under Section 409A of the Internal
Revenue Code.

  

	 	HIGHTIMES HOLDING CORP.
	 	a Delaware corporation
	 	 	 
	 	By:	/s/ Adam E. Levin
	 	Name:	Adam E. Levin
	 	Title:	Chairman and CEO
	 	Date:	7/17/2017
	 	 	 
	 	EXECUTIVE
	 	 	 
	 	Name:	/s/ Adam E. Levin
	 	Date:	Adam E. Levin

 

    9

     

    

  

Exhibit A

 

GUARANTY

 

Trans-High Corporation,
a New York corporation, on behalf of each of them and their existing and future direct or indirect Subsidiaries, hereby jointly
and severally unconditionally and irrevocably guarantees to Adam E. Levin (the “Executive”) the
full, prompt and punctual payment and performance by High Times Holding Corp., a Delaware corporation (the “Company
“) of all obligations owed or as may be owed by the Company to the Executive pursuant to that certain Employment
Agreement by and between the Company and the Executive, dated July 17, 2017 with full rights of subrogation to and in respect
of the Executive’s rights in respect thereof (the “Guaranteed Obligations”). 

 

This guarantee shall continue in full force and
effect with respect to all Guaranteed Obligations until all such Guaranteed Obligations are paid and performed in full. 

 

	Dated: July 17, 2017	TRANS-HIGH CORPORATION
	 	 
	 	By:	/s/ Adam Levin 
	 	Name:	Adam Levin
	 	Title	Chairman of the Board of Directors
	 	 	 
	 	HIGH TIMES PRODUCTIONS, INC.
	 	 
	 	By:	/s/ Adam Levin
	 	Name:	Adam Levin
	 	Title	CEO and Chairman of the Board
	 	 
	 	CANNABIS BUSINESS DIGITAL, LLC
	 	 
	 	By:	/s/ Adam Levin
	 	Name:	Adam Levin
	 	Title	CEO

  

    10

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