Document:

exv10w11

Exhibit 10.11

NON-LOUISIANA

NON-COMPETITION AGREEMENT

     THIS NONCOMPETITION AGREEMENT (this “Agreement”) dated May 18, 2010 is made by Richard
L. Juka (“Executive”) and Planet Beach Franchising Corporation, a Delaware corporation (the
“Company”).

RECITALS:

          WHEREAS, Executive and the Company have entered into an Employment Agreement dated this date
(the “Employment Agreement”), to which this Agreement is ancillary and incorporated by
reference, pursuant to which, among other things, the Company agrees to make certain payments to
Executive; and

     WHEREAS, the Company and Executive have agreed to enter into this Agreement; and

     NOW, THEREFORE, in consideration of Executive’s Employment Agreement and other good and
valuable consideration, the receipt and sufficiency of which are hereby acknowledged, Executive and
the Company hereby covenant and agree as follows:

     1. Definitions. Each capitalized term not defined herein shall have the meaning assigned to
that term in the Employment Agreement. For purposes of this Agreement, the following terms shall
have the meaning ascribed to them:

“Affiliate” means the Company’s successors in interest, affiliates (as
defined in Rule 12b-2 under Section 12 of the Exchange Act), sister companies or
divisions, subsidiaries, parents, purchasers, or assignees;

“Franchisee” means a person or a business that operates a business under a
franchise contract with the Company or its Affiliates.

“Look Back Period” means the two years preceding the termination of Executive’s
employment with the Company, whatever the cause;

“Potential Franchisee” means a person or business that was given information about
becoming a Franchisee by the Company or its Affiliates during the Look Back Period
and who is not a Franchisee at the time of enforcement;

“Restricted Enterprise” means any person or entity engaged, directly or indirectly,
in (or intends or proposes to engage in, or has been organized for the purpose of
engaging in) any aspect of operations substantially similar to those engaged in by
the Company or its Franchisees during the Look Back Period;

“Restriction Period” means the period during Executive’s employment (whether during
the Term or thereafter) and the two years following the termination of Executive’s
employment with the Company, whatever the cause.

 

 

“Franchisee,” “area representative” and “master franchisor”
are intended to refer to such persons only in their respective capacities as
Franchisees, area representatives or master franchisors of the Company, and
references to the business of the Franchisees are intended to mean only those
businesses operated under agreements with the Company.

     2. Non-Competition. By and in consideration of the Company’s entering into the Employment
Agreement and the payments to be made and benefits to be provided by the Company thereunder, the
Executive agrees that the Executive shall not during the Restriction Period, anywhere in North
America compete with the Company or its Affiliates or with any of the Franchisees or engage in any
other business similar to that of the Company or its Affiliates or of the Franchisees during the
Look Back Period, or which will probably or inevitably result in the use or disclosure of Company’s
Confidential Information to any Restricted Enterprise; provided, that in no event shall
ownership of two percent or less of the outstanding securities of any class of any issuer whose
securities are registered under the Securities Exchange Act of 1934, as amended, standing alone, be
prohibited by this Section, so long as the Executive does not have, or exercise, any rights to
manage or operate the business of such issuer other than rights generally held by all stockholders.
During the Restriction Period, upon request of the Company, the Executive shall notify the Company
of the Executive’s then-current employment status.

     3. Non-Solicitation of Employees. During the Restriction Period, the Executive shall not,
other than on behalf of the Company, anywhere in the world solicit or assist any person to solicit
for employment or hire any person who is, or within four months prior to the date of such
solicitation or hire was, a director, officer, employee, Franchisee, area representative or master
franchisor of the Company or of its Franchisees, area representatives, master franchisors or
Affiliates, provided that the prohibition on solicitation in this Section 3 shall not include
solicitation of a person who responds to general advertising.

     4. Non-Solicitation of Customers. During the Restriction Period, the Executive shall not, on
behalf of himself or any other person, anywhere in the world:

     (a) Call upon any of the customers or clients of the Company, its Franchisees or its
Affiliates for the purpose of soliciting or providing any product or service that competes or could
compete with any product or service provided by the Company, its Franchisees or its Affiliates,

     (b) Divert or take away, or attempt to take away from the Company, its Franchisees or its
Affiliates any of their customers, clients, or patrons; or

     (c) Encourage any of the customers, clients, or patrons of the Company, its Franchisees or its
Affiliates to cease doing business with the Company, its Franchisees or Affiliates.

     5. Non-Solicitation of Franchisees and Others. During the Restriction Period, the Executive
shall not, on behalf of himself or any other person, anywhere in the world:

     (a) Call upon any of the Franchisees, Potential Franchisees, area representatives or master
franchisors of the Company or its Affiliates for the purpose of soliciting or providing any

 

 

product or service that competes or could compete with any product or service provided by the
Company, its Franchisees or its Affiliates,

     (b) Divert or take away, or attempt to take away any of the Franchisees, area representatives
or master franchisors of the Company or its Affiliates; or

     (c) Encourage any of the Franchisees, area representatives or master franchisors of the
Company or its Affiliates to cease doing business with the Company or its Affiliates.

     6. Extension of Restriction Period. The Restriction Period shall be tolled for any period
during which the Executive is in breach of any of Sections 2, 3, 4 or 5.

     7. Existing Franchises. Notwithstanding anything in Sections 2, 3, 4 or 5, the Executive
shall not be prohibited from operating in their normal course any business owned and operated by
the Executive under franchise agreements with the Company or any of its Affiliates or under other
agreement with the Company or its Affiliates in effect as of the date of this Agreement or as
expressly hereafter authorized by the Company’s board of directors.

     8. Blue Pencil. If any court of competent jurisdiction shall at any time deem the duration or
the geographic scope of any of the provisions of Sections 2, 3, 4 or 5 unenforceable, the other
provisions of Sections 2, 3, 4 or 5 shall nevertheless stand and the duration and/or geographic
scope set forth herein shall be deemed to be the longest period and/or greatest size permissible by
law under the circumstances, and the parties hereto agree that such court shall reduce the time
period and/or geographic scope to permissible duration and/or size. The parties further authorize
a court of competent jurisdiction to reduce or otherwise modify the scope of activities restrained
by Sections 2, 3, 4 or 5 should the provisions of this Agreement be deemed overly broad in the
scope of activities restrained by them.

     9. Remedies. The Executive agrees that any breach of the terms of Sections 2, 3, 4 or 5 would
result in irreparable injury and damage to the Company for which the Company would have no adequate
remedy at law; the Executive therefore also agrees that in the event of said breach or any threat
of breach, the Company shall be entitled to an immediate injunction and restraining order to
prevent such breach and/or threatened breach and/or continued breach by the Executive and/or any
and all persons acting for and/or with the Executive, without having to prove damages, in addition
to any other remedies to which the Company may be entitled at law or in equity, including, without
limitation, the obligation of the Executive to return to the Company any Severance Payments paid
pursuant to Section 3.2 of the Employment Agreement. No bond shall be required if an injunction is
sought by Company to enforce the restrictions in this Agreement on Executive. The terms of this
Section 9 shall not prevent the Company from pursuing any other available remedies for any breach
or threatened breach hereof, including, without limitation, the recovery of damages from the
Executive. The Executive and the Company further agree that the provisions of the covenants
contained in Sections 2, 3, 4 or 5 are reasonable and necessary to protect the businesses of the
Company and its Affiliates because of the Executive’s access to Confidential Information and his
material participation in the operation of such businesses.

 

 

     10. Notice and Early Resolution Conference. During the Restriction Period, Executive will
give Company written notice at least thirty (30) days prior to going to work for a Restricted
Enterprise, will provide Company with a description of the duties and activities of the new
position, and will participate in a mediation or in-person conference if requested to do so by
Company within thirty days of such a request in order to help avoid unnecessary legal disputes.

     11. ARBITRATION. THE COMPANY AND EXECUTIVE AGREE TO SUBMIT ALL DISPUTES, CLAIMS, OR
CONTROVERSIES THAT EXIST OR THAT MAY ARISE BETWEEN THEM, INCLUDING WITHOUT LIMITATION ALL DISPUTES,
CLAIMS, OR CONTROVERSIES THAT MAY ARISE OUT OF OR RELATE TO EXECUTIVE’S EMPLOYMENT WITH OR
SEPARATION OF EMPLOYMENT FROM THE COMPANY, AND INCLUDING WITHOUT LIMITATION ALL CLAIMS THAT THE
COMPANY OR ANY OF ITS AGENTS ENGAGED IN CONDUCT PROHIBITED ON ANY BASIS UNDER ANY FEDERAL, STATE,
OR LOCAL STATUTE, ORDINANCE, REGULATION, RULE OF DECISION, OR PRINCIPLE OF COMMON LAW, TO
ARBITRATION BY A SINGLE ARBITRATOR IN THE CITY OF NEW ORLEANS, IN ACCORD WITH THE EMPLOYMENT
PROCEDURES OF THE JUDICIAL ARBITRATION AND MEDIATION SERVICE IN EFFECT AT THE TIME ANY PARTY
DEMANDS ARBITRATION, OR SUCH OTHER PROCEDURES AS THE PARTIES MAY AGREE UPON. JUDGMENT UPON THE
ARBITRATION AWARD WILL BE FINAL, BINDING, AND CONCLUSIVE UPON THE PARTIES AND MAY BE ENTERED IN ANY
COURT HAVING JURISDICTION. BY THIS AGREEMENT, NEITHER THE COMPANY NOR EXECUTIVE INTENDS TO WAIVE
ANY OF THE SUBSTANTIVE REMEDIES TO WHICH THEY MAY BE ENTITLED UNDER APPLICABLE LAW, BUT ONLY TO
SPECIFY CERTAIN PROCEDURES FOR THE PROMPT RESOLUTION OF ALL DISPUTES, CLAIMS, OR CONTROVERSIES.

     12. Consideration. Executive acknowledges and agrees that no other consideration for
Executive’s covenants in this Agreement, other than that specifically referred to in Section 3 of
the Employment Agreement, has or will be paid or furnished to him by the Company.

     13. Reasonable Restrictions. Executive represents to the Company that the enforcement of the
restrictions contained in this Agreement would not be unduly burdensome to Executive and
acknowledges that Executive is willing and able to compete in other geographical areas not
prohibited by this Agreement. The parties to this Agreement hereby agree that the covenants
contained in this Agreement are reasonable.

     14. Entire Agreement. Except with respect to the Employment Agreement executed concurrently
herewith, this Agreement constitutes the entire agreement between the parties hereto with respect
to the subject matter of this Agreement and supersedes and is in full substitution for any and all
prior agreements and understandings whether written or oral between said parties relating to the
subject matter of this Agreement. This Agreement shall not supersede or substitute for, nor be
superseded or substituted by, the Employment Agreement, but shall have full force and effect
concurrently therewith.

     15. Amendment. This Agreement may not be amended or modified in any respect except by an
agreement in writing executed by the parties in the same manner as this Agreement except as
provided in Section 18 of this Agreement.

 

 

     16. Assignment. This Agreement (including, without limitation, Executive’s obligations under
Sections 2, 3, 4 or 5) may be assigned by the Company without the consent of Executive in
connection with the sale, transfer or other assignment of all or substantially all of the capital
stock or assets of, or the merger of, the Company, provided that the party acquiring such capital
stock or assets or into which the company merges assumes in writing the obligations of the Company
hereunder and provided further that no such assignment shall release the Company from its
obligations hereunder. This Agreement (including, without limitation, Executive’s obligations
under Sections 2, 3, 4 or 5) may not be assigned or encumbered in any way by Executive without the
written consent of the Company.

     17. Successors. This Agreement (including, without limitation, Executive’s obligations under
Sections 2, 3, 4 or 5) shall be binding upon and shall inure to the benefit of and be enforceable
by each of the parties and their respective successors and assigns.

     18. Unenforceable Provisions. If, and to the extent that, any section, paragraph, part, term
and/or provision of this Agreement would otherwise be found null, void, or unenforceable under
applicable law by any court of competent jurisdiction, that section, paragraph, part, term and/or
provision shall automatically not constitute part of this Agreement. Each section, paragraph,
part, term and/or provision of this Agreement is intended to be and is severable from the remainder
of this Agreement. If, for any reason, any section, paragraph, part, term and/or provision herein
is determined not to constitute part of this Agreement or to be null, void, or unenforceable under
applicable law by any court of competent jurisdiction, the operation of the other sections,
paragraphs, parts, terms and/or provisions of this Agreement as may remain otherwise intelligible
shall not be impaired or otherwise affected and shall continue to have full force and effect and
bind the parties hereto.

     19. Notice. All notices, consents, requests, approvals or other communications in connection
with this Agreement and all legal process in regard hereto shall be in writing and shall be deemed
validly delivered, if delivered personally or sent by certified mail, postage prepaid. Unless
changed by written notice pursuant hereto, the address of each party for the purposes hereof is as
follows:

	 	 	 

	If to Executive:

	 	If to the Company:
	 
	 	 
	To the most recent home address

	 	Planet Beach Franchising Corporation
	that the company maintains in its

	 	5145 Taravella Road
	records for the Executive

	 	Marrero, LA 70072
	 

	 	Attn: Chief Financial Officer
	 

	 	Facsimile: (504) 297-1485
	 

	 	Telephone: (504) 361-5540

Notice given by mail as set out above shall be deemed delivered only when actually received.

     20. Descriptive Headings. The descriptive headings of the several sections of this Agreement
are inserted for convenience only and shall not control or affect the meaning or construction of
any of the provisions hereof.

 

 

     21. Governing Law. This Agreement shall be construed and enforced in accordance with, and the
rights and obligations of the parties hereto shall be governed by, the laws of the State of
Delaware, without giving effect to the conflicts of law principles thereof.

     22. Effective Date. This Agreement shall be effective as of the date on which securities of
the Company are first sold under a registration statement filed with the Securities and Exchange
Commission. If no such sale occurs before December 31, 2010, this Agreement shall be void.

     IN WITNESS WHEREOF, the parties have duly executed this Agreement as of the date first above
written.

	 	 	 	 	 
	 	Executive:

 	 
	 	/s/ Richard L. Juka
 	 
	 	Richard L. Juka 	 
	 	 	 

	 	 	 	 	 
	 	Planet Beach Franchising Corporation.

 	 
	 	By:  	/s/ Stephen P. Smith
 	 
	 	 	Stephen P. Smith, President 	 
	 

	 	 	 	 	 
	 	By:  	                                             /s/ Ronald Warner
 	 
	 	 	Ronald Warner, 	 
	 	 	Chairman, Corporate Governance,
Nominating and Compensation Committeeexv10w15

Exhibit 10.15

 

ASSET PURCHASE AGREEMENT

by and among

PLANET BEACH FRANCHISING CORPORATION

and

PLANET BEACH BRANDS, L.L.C.

STEPHEN P. SMITH

May 18, 2010

 

 

 

ASSET PURCHASE AGREEMENT

          THIS ASSET PURCHASE AGREEMENT (this “Agreement”) dated May 18, 2010 is made by
PLANET BEACH FRANCHISING CORPORATION, a Delaware corporation (the “Buyer”) and PLANET
BEACH BRANDS, L.L.C. (the “Seller”) and STEPHEN P. SMITH, an individual residing in New
Orleans, Louisiana (the “Shareholder”)

BACKGROUND

          A. The Shareholder owns all of the membership interests in the Seller.

          B. The Seller is the owner of servicemarks, trademarks, tradenames and other intellectual
property developed or used in connection with or otherwise relating to the Buyer’s business, which
is the operation of a full-service automated day spa franchisor under the name “Planet Beach” (the
“Buyer’s Business”). The Buyer desires to acquire those assets from the Seller.

          NOW, THEREFORE, in consideration of the mutual promises hereinafter set forth, the parties
agree as follows:

ARTICLE 1.

ASSETS TO BE PURCHASED-PAYMENT OF PURCHASE PRICE

          1.1. Subject Assets. Subject to the terms and conditions set forth in this Agreement,
the Seller and the Shareholder agree to sell to the Buyer and the Buyer agrees to purchase from the
Seller at the Closing (as hereinafter defined), free and clear of all liens, claims, encumbrances
and restrictions, all the assets listed on Exhibit A (the “Listed Assets”) and all of the
Seller’s right, title and interest in, or with respect to the Listed Assets, without limitation,
pending applications relating to any of the Listed Assets, any right to assert claims and take
other rightful actions in respect of infringements, breaches, defaults and other violations of the
Listed Assets. All of the assets being purchased by the Buyer as described in this Section 1.1 are
hereinafter referred to as the “Subject Assets.”

          1.2. Purchase Price Amount. The consideration to be paid by the Buyer for the Subject
Assets is the purchase price of $375,000 (the “Purchase Price”).

          1.3. Purchase Price Delivery. At Closing, the Buyer shall deliver to the Seller a
promissory note in the amount of the Purchase Price, payable in full upon the consummation of a
pubic offering of stock of the Buyer and otherwise in form and substance acceptable to the Buyer
and the Seller (the “Promissory Note”).

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          1.4. Overriding Royalty Interest.

          (a) Grant of Interest. As additional consideration for the Subject Assets, the
Buyer shall pay to the Seller, in perpetuity, on or before the 15th day of each
month, an amount equal to one-half of one percent (0.5%) of amounts collected by the Buyer
in the preceding month as royalty fees paid by a franchisee under a franchise agreement as a
percentage of its gross sales (“Eligible Collected Revenues”), but not including
national advertising fees, brand development fees, construction drawing fees, site survey
fees, information technology fees, education or training fees or other comparable or
replacement fees for services performed by the Buyer for the benefit of the franchisee,
except that no such payment shall be due in any month in which Eligible Collected Revenues
did not exceed $400,000.00.

          (b) Termination of Employment of Seller. Notwithstanding subsection (a) above,
for any month after the occurrence of (i) termination by the Shareholder of his employment
with Buyer for Good Reason or (ii) termination by the Buyer of the Shareholder’s employment
without Cause, beginning with the month in which such termination occurs, the amount of the
monthly payment shall be ten percent (10%) of Eligible Collected Revenues whether or not
Eligible Collected Revenues in the month exceed $400,000.00.

          (c) Limitation. In no event shall payments under this Section 1.4 exceed
$10,000,000 in the aggregate.

          (d) Independent Obligations. The obligations of the Buyer under this Section
1.4 shall be independent of the other obligations created by this Agreement or by the Bill
of Sale/Assignment (as defined in Section 2.2(d)(i)), and no default by the Buyer of these
obligations shall vitiate or otherwise affect the transfer of the Subject Assets to the
Buyer as contemplated by this Agreement and the Bill of Sale/Assignment or the other rights
of Buyer under this Agreement. Buyer’s sole remedy for breach of the obligations under this
Section 1.4 shall be to compel performance of those obligations or recover damages for their
breach. The obligations contained in this Section 1.4 shall survive the Closing and the
delivery of the Bill of Sale/Assignment.

          (e) Definitions. For purposes of this Section 1.4, “Good Reason” and
“Cause” have the meanings assigned them in the Employment Agreement between the
Shareholder and the Buyer dated the date of this Agreement (the “Employment
Agreement”).

          1.5. Rescission. If no shares of the Buyer have been sold under a registration
statement filed with the Securities and Exchange Commission by December 31, 2010, this Agreement,
the Bill of Sale/Assignment and the Promissory Note shall be null and void, all of the Subject
Assets shall automatically vest with the Seller, and no party shall have any further obligation
under this Agreement. This Section 1.5 shall survive the Closing and the delivery of the Bill of
Sale/Assignment.

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ARTICLE 2.

CLOSING

          2.1. Time and Place of Closing. The closing of the purchase and sale contemplated
herein (the “Closing”) shall be completed on or before                     , 2010 (the “Closing Date”).
All transactions that take place during the Closing shall be deemed to have taken place
simultaneously and, except as otherwise agreed, no delivery or payment shall be considered to have
been made until all transactions to be made during the Closing have been completed.

          2.2. Conditions Precedent to the Buyer’ Obligation. The obligation of the Buyer to
consummate the transactions contemplated herein is subject to the satisfaction as of the Closing
Date of the following conditions:

          (a) Injunctions. No injunction or order of any court or administrative agency
of competent jurisdiction shall be in effect as of the Closing Date which restrains or
prohibits the purchase and sale of the Subject Assets.

          (b) Schedules and Exhibits. The schedules and exhibits to be prepared by the
Seller and delivered to the Buyer as of the Closing Date shall be in a form reasonably
satisfactory to the Buyer and its counsel.

          (c) Representations and Warranties. The representations and warranties made by
the Seller and the Shareholder on the date hereof shall be true and correct in all respects
on the Closing Date and the Seller and the Shareholder shall have performed all covenants of
the Seller and the Shareholder required to be performed on or before the Closing and the
Seller and the Shareholder shall deliver a certificate dated as of the Closing Date to that
effect.

          (d) Deliveries. The Seller and the Shareholder shall have delivered to the
Buyer:

          (i) Bill of Sale/Assignment of Intellectual Property. A validly
executed Bill of Sale/Assignment of Intellectual Property, substantially in the form
of Exhibit B to this Agreement (the “Bill of Sale/Assignment”); and

          (ii) Bring Down Certificate. A bring down certificate in a form
reasonably satisfactory to the Buyer stating that the representations and warranties
made on the date hereof are true and correct in all respects on the Closing Date and
that the Seller and/or the Shareholder have complied with or otherwise satisfied any
conditions or covenants required to be satisfied before the Closing Date.

In the event that any of the foregoing conditions to Closing shall not have been satisfied, the
Buyer may elect to: (i) terminate this Agreement or (ii) consummate the transactions contemplated
herein despite such failure. Regardless of whether the Buyer elects to terminate this Agreement or
consummate the transactions described herein, if such failure shall be as a result of a breach of
any provision of this Agreement by the Seller or the Shareholder, the Buyer

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may seek appropriate remedies for any and all damages, costs and expenses incurred by the Buyer by
reason of such breach.

          2.3. Conditions Precedent to the Seller’s and the Shareholder’ Obligation. The
obligation of the Seller and the Shareholder to consummate the transactions contemplated herein is
subject to the satisfaction as of the Closing of the following conditions:

          (a) Injunctions. No injunction or order of any court or administrative agency
of competent jurisdiction shall be in effect as of the Closing which restrains or prohibits
the purchase and sale of the Subject Assets.

          (b) Representations and Warranties. The representations and warranties made on
the date hereof by the Buyer shall be true and correct in all respects on the Closing Date
and the Buyer shall deliver a certificate to that effect.

          (c) Deliveries. The Buyer shall have delivered to the Seller or the
Shareholder, as appropriate, the following:

          (i) Promissory Note.

          (ii) Bill of Sale/Assignment. A validly executed Bill of
Sale/Assignment.

          (iii) Employment Agreement. A validly executed Employment Agreement
between the Shareholder and the Buyer.

          (iv) Bring Down Certificate. A bring down certificate in a form
reasonably satisfactory to the Seller stating that the representations and
warranties made on the date hereof are true and correct in all respects and that the
Buyer has complied with or otherwise satisfied any conditions or covenants required
to be satisfied before the Closing Date.

In the event that any of the foregoing conditions to Closing shall not have been satisfied, the
Seller and the Shareholder may elect to: (i) terminate this Agreement without liability to the
Buyer; or (ii) consummate the transactions contemplated herein despite such failure. Regardless of
whether the Seller and the Shareholder elects to terminate this Agreement or consummate the
transactions described herein, if such failure shall be as a result of a breach of any provision of
this Agreement by the Buyer, the Seller and the Shareholder may seek appropriate remedies for any
and all damages, costs and expenses incurred by the Seller and the Shareholder by reason of such
breach.

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ARTICLE 3.

REPRESENTATIONS AND WARRANTIES

OF THE SELLER AND SHAREHOLDER

          Except as set forth in the Disclosure Schedule, the Seller and the Shareholder hereby jointly
and severally represent and warrant to Buyer, which representations and warranties shall be true
and correct as of Closing and shall survive the Closing notwithstanding any investigation made by
or information furnished to Buyer in connection herewith, as follows:

          3.1. Organization and Qualification. The Seller is duly organized, validly existing,
and in good standing as a limited liability company under the laws of Louisiana and has the
authority and power to carry on all business activities currently or previously conducted by it in
all jurisdictions in which the Seller conducts or has conducted its business. The Seller is not in
violation of its articles of organization or operating agreement.

          3.2. Ownership of the Seller. The Shareholder owns all of the membership interests in
the Seller. There are no outstanding warrants, options, subscriptions or agreements of any kind
relating to any membership interest in the Seller.

          3.3. Authority. The Seller and the Shareholder have the power and authority to enter
into this Agreement and to consummate the transactions contemplated hereby. The execution and
delivery of this Agreement, the agreements and instruments relating hereto and the consummation of
the transactions contemplated hereby, are and shall constitute valid and legally binding
obligations of each of the Seller and the Shareholder, enforceable against each of them in
accordance with their respective terms. The Seller has obtained the valid consent of all
Shareholders of the Seller to undertake all of the transactions contemplated herein.

          3.4. Breach and Consent. The consummation of the transactions contemplated hereby
will not: (i) contravene any applicable law, rule or regulation or any order, writ, judgment,
injunction, decree, determination, award, contract or other agreement that affects or binds either
the Seller or the Shareholder, (ii) require any consent, approval or registration, of any kind; or
(iii) result in the creation or imposition of any lien, claim or encumbrance upon any of the
Subject Assets or other assets of the Seller.

          3.5. Subject Assets. The Listed Assets include all trade names, trade marks, licenses,
service marks and other intellectual property owned or used by the Seller or the Shareholder in
connection with or relating to the operation of the Buyer’s Business, and, to the actual knowledge
of the Seller and the Shareholder, include all trade names, trade marks, licenses, service marks
and other intellectual property currently used or intended to be used by the Buyer in the conduct
of the Buyer’s Business.

          3.6. Ownership of Subject Assets. The Seller is the exclusive owner of the Subject
Assets, free and clear of any liens, encumbrances or, to the knowledge of the Seller, claims of
others, except as otherwise described in Schedule 3.6. Immediately after the later of the Closing
and the Effective Date, the Buyer will be the exclusive owner all of the Subject Assets free and

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clear of any liens, encumbrances or claims of others. Shareholder owns no marks and other
intellectual property owned by the Seller used or useful in connection with the Buyer’s Business.

          3.7. Licenses and Other Agreements. Schedule 3.7 lists all (i) licenses of
intellectual property by the Seller or the Shareholder to any other person; (ii) agreements
otherwise granting or restricting the right to use the Subject Assets; and (iii) agreements
transferring, assigning, indemnifying with respect to or otherwise relating to Subject Assets.

          3.8. No Infringement. To the actual knowledge of the Seller and the Shareholder, the
conduct of the Buyer’s Business does not infringe or otherwise conflict with the rights of any
person in respect of the Subject Assets. None of the Subject Assets is being infringed or otherwise
used or being made available for use by any person without a license or permission from the Seller,
and any such license or permission is listed in Schedule 3.7.

          3.9. Applications and Filings. Except as identified on Schedule 3.9, the Seller has
timely made or caused to be made all necessary filings, recordations and payments necessary to
protect and maintain its interests in the Subject Assets. All trademark registrations and
trademark applications and all other applications, registrations and filings with respect to the
Subject Assets (i) are currently in or docketed for compliance in all material respects with all
applicable requirements for obtaining a trademark registration in the jurisdiction of registration
or use, including any applicable disclosure requirements, (ii) are subsisting, in full force and
effect, (iii) are valid and enforceable, and (iv) have not expired, been cancelled or abandoned.

          3.10. Absence of Litigation. Except as identified on Schedule 3.10, to the actual
knowledge of the Seller and the Shareholder, there is no litigation, proceeding, or investigation
or other legal or administrative proceeding pending, threatened against, or relating to Seller (nor
the Shareholder) where such litigation, proceeding or investigation would have an adverse impact on
the Seller or the transactions contemplated hereunder, and to the knowledge of Seller and the
Shareholder there is no basis for any such litigation, proceeding, or investigation. Neither the
Seller nor the Shareholder has commenced or threatened to commence any such litigation or
proceeding.

          3.11. Taxes. The Seller has filed or caused to be filed in an accurate and timely
manner, including extensions, with the appropriate governmental agencies all tax returns, reports,
and forms required to be filed by it or on its behalf before the date hereof, and is not liable for
any Tax. There are no agreements by the Seller for the extension of time for the assessment and
payment of any tax and no restrictions on assessment or collection of taxes have been waived by or
with respect to the Seller. For the purposes hereof, “Tax” and “Taxes” shall mean all taxes,
charges, fees, deductions, levies or other assessment or reassessments including without limitation
income, excise, goods and services, property, sales, stamp and franchise taxes, imposed by any
governmental entities and including any interest, penalties or additions attributable thereto.

          3.12. Absence of Liabilities. The obligations and liabilities of the Seller, secured
or unsecured (whether accrued, absolute, contingent or otherwise) including, without limitation,
any Tax liabilities due or to become due, do not exceed $300,000.

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          3.13. Contracts and Other Agreements. Schedule 3.13 sets forth a true and complete
list of all of the contracts, of any nature, whether written or oral, affecting the Subject Assets,
to which either the Seller or Shareholder is a party (the “Contracts”), excluding only those listed
on Schedule 3.7.

          3.14. Warranties True and Correct. No warranty or representation by the Seller or the
Shareholder contained in this Agreement contains any untrue statement of fact or omits to state any
material fact required to make the statements therein contained not misleading.

ARTICLE 4.

WARRANTIES AND REPRESENTATIONS OF BUYER

          Buyer hereby warrants and represents to the Seller and the Shareholder, which representations
shall be true and correct as of the Closing and which shall survive the Closing, notwithstanding
any investigation made by or information furnished to the Seller or the Shareholder in connection
herewith, as follows:

          4.1. Incorporation. The Buyer is a corporation duly incorporated, validly existing
and in good standing under the laws of Delaware.

          4.2. Authority. The Buyer has the power and authority to enter into this Agreement
and consummate the transactions contemplated hereby.

          4.3. Agreement Valid and Binding. The execution and delivery of this Agreement and
the documents delivered in connection herewith are and shall constitute valid and legally binding
obligations of Buyer, enforceable against it in accordance with their respective terms.

          4.4. Warranties True and Correct. No warranty or representation by Buyer contained in
this Agreement contains any untrue statement of fact or omits to state any material fact required
to make the statements therein contained not misleading.

ARTICLE 5.

COVENANTS OF THE SELLER AND THE SHAREHOLDER

          The Seller and the Shareholder covenant and agree as follows:

          5.1. Conduct of Business in the Ordinary Course. Until the Closing, the Seller shall,
and the Shareholder shall cause the Seller to,

          (a) Preserve and maintain and not transfer or otherwise dispose of or agree to transfer
or otherwise dispose of the Subject Assets, or any interest therein or cancel, compromise or
transfer any claim or other right with respect to the Subject Assets.

          (b) Promptly notify the Buyer of any material adverse change in the Subject Assets.

          (c) Refrain from incurring any material indebtedness; and

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          (d) Refrain from encumbering the Subject Assets.

ARTICLE 6.

CONDUCT SUBSEQUENT TO CLOSING

          6.1. Further Assurances. After the Closing, the parties hereto shall execute and
deliver such further instruments and take such other action as another party may reasonably request
in order to carry out the intent and purposes of this Agreement, including, without limitation, the
Seller assisting in transferring any unemployment accounts to the Buyer if requested by the Buyer.
The Buyer agrees to provide the Shareholder reasonable access to the books and records relating to
the Seller after closing.

ARTICLE 7.

INDEMNIFICATION

          7.1. Indemnification of Buyer. The Seller and the Shareholder jointly and severally
agree to indemnify the Buyer and hold it harmless from and against any and all damages, losses,
deficiencies, actions, demands, judgments, costs and expenses (including reasonable attorneys’ and
accountants’ fees) (“Losses”) of or against the Buyer resulting from (i) any breach of a
representation or warranty hereunder on the part of any of the Seller or the Shareholder; or (ii)
any nonfulfillment of any agreement or covenant contained herein or in any certificate, document or
instrument delivered hereunder on the part of any of the Seller or the Shareholder provided; (iii)
any liability or obligation related to the use or ownership of the Subject Assets prior to the
Closing (other than any expressly assumed obligations), or any lien (other than expressly permitted
liens) on any of the Subject Assets after the Closing as a result of matters existing, arising from
or relating to any period prior to the Closing; or (iv) any expressly retained liabilities. The
Buyer shall be held harmless and indemnified pursuant to this Section 7.1, first, out of the
Purchase Price previously paid by the Buyer pursuant to Section 1.2 above, and second, by setting
off against any amounts due or that may become due from the Buyer or any of its successors or
assigns to the Seller or Shareholder, as the case may be, or any of their successors or assigns,
pursuant to Section 1.4 above. The Buyer shall be held harmless and indemnified pursuant to this
Section 7.1, first, out of the Purchase Price previously paid by the Buyer pursuant to Section 1.2
above, and second, by setting off against any amounts due or that may become due from the Buyer or
any of its successors or assigns to the Seller or Shareholder, as the case may be, or any of their
successors or assigns, pursuant to Section 1.4 above. In no event shall amounts owed by the Seller
and the Shareholder to the Buyer under this Section 7.1 exceed the aggregate consideration paid to
Seller and the Shareholder under 1.2 and 1.4. The obligations contained in this Section 7.1 shall
survive the Closing and the delivery of the Bill of Sale/Assignment.

          7.2. Indemnification of Seller and Shareholder. The Buyer shall indemnify the Seller
and the Shareholder and hold them harmless from and against any and all Losses of or against any of
the Seller or the Shareholder resulting from (i) any knowing misrepresentation or breach of
warranty hereunder on the part of the Buyer; or (ii) any nonfulfillment of any agreement or
covenant contained herein or in any certificate, document or instrument delivered
hereunder on the part of the Buyer. The obligations contained in this Section 7.2 shall
survive the Closing and the delivery of the Bill of Sale/Assignment.

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          7.3. ARBITRATION. BUYER, SELLER AND SHAREHOLDER AGREE TO SUBMIT ALL DISPUTES, CLAIMS, OR
CONTROVERSIES THAT EXIST OR THAT MAY ARISE AMONG THEM, INCLUDING WITHOUT LIMITATION ALL DISPUTES,
CLAIMS, OR CONTROVERSIES THAT MAY ARISE OUT OF OR RELATE TO THE SUBJECT ASSETS AND INCLUDING
WITHOUT LIMITATION ALL CLAIMS THAT BUYER OR ANY OF ITS AGENTS ENGAGED IN CONDUCT PROHIBITED ON ANY
BASIS UNDER ANY FEDERAL, STATE, OR LOCAL STATUTE, ORDINANCE, REGULATION, RULE OF DECISION, OR
PRINCIPLE OF COMMON LAW, TO ARBITRATION BY A SINGLE ARBITRATOR IN THE CITY OF NEW ORLEANS, IN
ACCORD WITH THE PROCEDURES OF THE JUDICIAL ARBITRATION AND MEDIATION SERVICE IN EFFECT AT THE TIME
ANY PARTY DEMANDS ARBITRATION, OR SUCH OTHER PROCEDURES AS THE PARTIES MAY AGREE UPON. JUDGMENT
UPON THE ARBITRATION AWARD WILL BE FINAL, BINDING, AND CONCLUSIVE UPON THE PARTIES AND MAY BE
ENTERED IN ANY COURT HAVING JURISDICTION. BY THIS AGREEMENT, NONE OF BUYER, SELLER OR SHAREHOLDER
INTENDS TO WAIVE ANY OF THE SUBSTANTIVE REMEDIES TO WHICH THEY MAY BE ENTITLED UNDER APPLICABLE
LAW, BUT ONLY TO SPECIFY CERTAIN PROCEDURES FOR THE PROMPT RESOLUTION OF ALL DISPUTES, CLAIMS, OR
CONTROVERSIES.

ARTICLE 8.

MISCELLANEOUS

          8.1. Disclosure Schedule. The information set forth in the Disclosure Schedule
specifically refer to the section (and paragraph, if applicable) of this Agreement to which such
schedule and information is responsive. The Disclosure Schedule may respond to a particular
representation and warranty but it shall not vary, change or alter the literal meaning of the
representations and warranties of Seller or the Shareholder contained in this Agreement, other than
creating exceptions thereto which relate to the language of the specific warranty or
representation. Any update to the Disclosure Schedule will not create an exception to the warranty
or representation for purposes of indemnification of the Buyer.

          8.2. Expenses. The parties hereto shall pay their own expenses and fees incurred in
connection with the negotiation and consummation of the transactions contemplated by this
Agreement.

          8.3. Notices. All notices or other communications required or permitted to be given
hereunder to the Buyer, the Seller or the Shareholder shall be in writing and shall be considered
to be given and received in all respects when personally delivered, sent by facsimile with a
confirmation reviewed, sent by reputable overnight courier service or when deposited in the United
States mail, certified mail, postage prepaid, return receipt requested, addressed as follows, or to
such other address as shall be designated by notice duly given:

	 	 	 	 	 

	 

	 	If to Buyer:
	 	Planet Beach Franchising Corporation
	 

	 	 	 	5145 Taravella Road
	 

	 	 	 	Marrero, LA 70072

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	 	 	 	Attention: Chief Financial Officer
	 

	 	 	 	Facsimile: (504) 297-1485
	 

	 	 	 	Telephone: (504) 361-5540
	 
	 	 	 	 
	 

	 	With a copy to:
	 	Fishman Haygood Phelps
	 

	 	 	 	Walmsley Willis & Swanson, L.L.P.
	 

	 	 	 	201 St. Charles Avenue
	 

	 	 	 	46th Floor
	 

	 	 	 	New Orleans, Louisiana 70170
	 

	 	 	 	Attention: Maureen Brennan Gershanik
	 

	 	 	 	Facsimile: (504) 310-0278
	 
	 	 	 	 
	 

	 	If to Seller or	 	 
	 

	 	Shareholder:
	 	Planet Beach Brands, L.L.C.
	 

	 	 	 	920 Poeyfarre, Ph. 3
	 

	 	 	 	New Orleans, LA 70130
	 

	 	 	 	Attention: Stephen P. Smith

          8.4. Entire Agreement. This Agreement, the Disclosure Schedule and exhibits attached
hereto and the agreements executed and delivered simultaneously herewith constitute the entire
agreement between the parties hereto relating to the subject matter hereof, and all prior
agreements, correspondence, discussions and understandings of the parties (whether oral or written)
are hereby superseded, it being the intention of the parties hereto that this Agreement shall serve
as the complete and exclusive statement of the terms of their agreement together. No amendment,
waiver or modification hereto or hereunder shall be valid unless in writing signed by an authorized
signatory of the party or parties to be affected thereby.

          8.5. Assignment. The Seller and the Shareholder may not assign this Agreement or any
interest herein without the prior written consent of the Buyer hereto and any purported assignment
without such consent shall be void.

          8.6. Binding Effect. This Agreement shall be binding upon the parties hereto, their
respective legal representatives, successors and assigns.

          8.7. Release. Effective upon the Closing, and without further action on the part of
any party, the Seller and the Shareholder shall generally release the Buyer and any and all of its
affiliates, officers, directors, employees, shareholders or other equity owners from any and all
claims, causes of action, debts, liabilities, and obligations, known or unknown, (other than claims
arising hereunder or in connection with any other agreement entered into in connection herewith)
which Seller or the Shareholder may have as a result of any facts or circumstances existing up to
the execution hereof. Without limitation to the preceding sentence, the Shareholder specifically
releases any and all claims relative to any rights he may have or had as a result of being a
party to the Franchise License Agreement.

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          8.8. Applicable Law. This Agreement and all questions arising in connection herewith
shall be governed by and construed in accordance with the laws of Louisiana, regardless of the laws
that might otherwise govern under applicable principles of conflicts of laws thereunder.

          8.9. Counterparts. This Agreement, and any other agreements, instruments, documents
or writings entered into in connection herewith may be entered into in counterparts all of which
taken together shall constitute one agreement. This Agreement, and any other agreements,
instruments, documents or writings entered into in connection herewith may be executed by
facsimile.

          8.10. Severability. The parties agree that if any provision of this Agreement shall
under any circumstances be deemed invalid or inoperative, this Agreement shall be construed with
the invalid or inoperative provision deleted, and the rights and obligations of the parties shall
be construed and enforced accordingly; provided, however, that in the event any provision of
Section 8 is deemed invalid or inoperative, the provision shall be amended, to the minimum extent
possible, to make such provision valid and operative.

          8.11. Miscellaneous. The Section headings contained in this Agreement are solely for
the purpose of reference and shall not in any way affect the meaning or interpretation of this
Agreement. As used in this Agreement, the term “person” shall mean and include an individual, a
partnership, a limited liability company, a joint venture, a corporation, a trust, an
unincorporated organization and a government or any department or agency thereof. References
herein to the knowledge of the Seller and/or the Shareholder shall mean that the matter is actually
known to such persons or such matter should have been known if such person had conducted a
reasonable due diligence review of the Seller, regarding the representations and warranties made
hereunder.

          8.12. Third Party Beneficiaries. This Asset Purchase Agreement shall not inure to the
benefit of any person other than the parties hereto, and no third-party beneficiary claims may be
based on this Asset Purchase Agreement.

          8.13. Transfer of Future Assets. If Shareholder or Seller owns or shall at any time
hereafter acquire any rights in any Subject Assets or rights in property that should have, but for
manifest error, been deemed to be part of the Subject Assets, then Shareholder or Seller shall, and
hereby does, transfer all of its rights, title and interest in such Subject Assets of property to
the Buyer for no additional consideration. Shareholder or Seller shall execute and deliver such
additional documents and instruments and take such other actions as the Buyer shall reasonably
request to give effect to the provisions of this Section 8.13.

          8.14. Effective Date. This Agreement shall be effective as of the date on which securities of
the Buyer are first sold under a registration statement filed with the Securities and Exchange
Commission. If no such sale occurs before December 31, 2010, this Agreement shall be void.

          IN WITNESS WHEREOF, the parties have caused their names to be signed and as to corporate
parties, duly authorized on one or more counterparts of this Agreement, all of which

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such
counterparts shall be read together and construed as but one and the same instrument as of the day,
month and year first above written.

	 	 	 	 	 
	 	BUYER:

PLANET BEACH FRANCHISING CORPORATION

 	 
	 	By:  	/s/ Richard L. Juka
 	 
	 	 	Richard L. Juka 	 
	 	 	Senior Vice President 	 
	 
	 	SELLER:

PLANET BEACH BRANDS, L.L.C.

 	 
	 	By:  	/s/ Stephen P. Smith
 	 
	 	 	Stephen P. Smith 	 
	 	 	President 	 
	 
	 	SHAREHOLDER:

 	 
	 	/s/ Stephen P. Smith
 	 
	 	Stephen P. Smith 	 
	 	 	 
	 

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EXHIBIT A

“LISTED ASSETS”

13

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