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                                                                    EXHIBIT 10-Y

ADP/MDP INITIAL ORDER FORM & MASTER AGREEMENT
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<Caption>
<S>           <C>
[ ] NEW       THIS IS AN INITIAL ORDER PLACED PURSUANT TO THE EXISTING MASTER AGREEMENT DATED 5/19/02 PLUS INTERIM ORDER
                                                                                              --------------------------
    CUSTOMER  DATED 3/19/02=$1,120,000.00.
              ---------------------------
              Initial order is effective as of: 5/19/02 thru 3/18/03
                                               -----------------------
                                             DUNS #: 12-268-3253
                                                    -------------------------        SUBSCRIBER#:  004-012511
                                                                                                 ------------------
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<Table>
<Caption>
<S>           <C>                                                                                           <C>
              CUSTOMER ELECTS TO USE THE ANNUAL DISCOUNT PLAN (ADP) PACKAGE.

     ANNUAL
[x]  DISCOUNT PAYMENT OPTIONS:    [x] ANNUAL EFF. DATE     [ ] ANNUAL EFF. DATE 30/60      [ ] QUARTERLY     [ ] MONTHLY
     PLAN       Annual service amount:....................................................................   $
                Brand discount eligibility:                           [ ] PREMIER                              ---------------------
                                           --------------------------                                          ---------------------
                Annual service* fee:......................................................................   $  342.00
                                                                                                               ---------------------
                No. of additional locations (see Schedule of Locations) 2        @ $114 =                    $  228.00
                                                                                    ---------   ----           ---------------------
                REFERENCE SERVICES (SEE REFERENCES SERVICES SECTION BELOW): ..............................   $
                                                                                                               ---------------------
                TOTAL BASIC SERVICE - ANNUAL DISCOUNT PLAN: ..............................................   $ $1,680,570.00
                                                                                                              ----------------------

              * Annual Subscription includes Customer Service Toll Free #, Customer Manual and Local Training.
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[ ]  MONTHLY  CUSTOMER ELECTS TO USE THE MONTHLY DISCOUNT PLAN (MDP). INFORMATION AND SOFTWARE USED WILL BE INVOICED ON
     DISCOUNT A MONTHLY BASIS ACCORDING TO THE CHARGES PROVIDED IN THE PRODUCT & SERVICE PRICING GUIDE.
     PLAN     THE RECURRING MONTHLY FEES ARE AS FOLLOWS:

                Monthly service* fee: .....................................................................  $
                                                                                                               ---------------------
                NO. of additional locations (see Schedule of Locations)         @   $        =               $
                                                                        -------      -------                   ---------------------
                TOTAL MONTHLY SERVICE FEES: ...............................................................  $
                                                                                                               ---------------------

                Current month Reference Service charges (if applicable): ..................................  $ ---------------------
                (Refer to the Product & Service Pricing Guide for current year Reference Services charges.
                Reference Services are billed upon delivery.)

              *MDP includes Customer Service Toll Free #, Customer Manual, and Local Training.

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<Table>
<Caption>
<S>           <C>                              <C>           <C>           <C>         <C>            <C>         <C>
[ ] REFERENCE
    SERVICE   GEOGRAPHIC COVERAGE:             [ ] NAT'L     [ ] REG 1     [ ] REG 2   [ ] REG 3      [ ] REG 4   [ ]  REG 5

              [ ] Ref. Book of American Bus.   [ ]Q1(Jan-Mar)      [ ]Q2(Apr-Jun)      [ ]Q3(Jul-Sep)             [ ]Q4(Oct-Dec)

              [ ] D&B Ratings Plus Click Here  [ ]    [ ]    [ ]   [ ]     [ ]    [ ]  [ ]     [ ]    [ ]         [ ]   [ ]   [ ]
                                               Jan    Feb    Mar   Apr     May    Jun  Jul     Aug    Sep         Oct   Nov   Dec
              [ ] Duns Reference Plus-LAN      [ ] 2-5       [ ]6-10       [ ] 11-25   [ ]26-100      [ ] 101-250 [ ]251-500 [ ]501+
                  Service State(s):
                                ---------------------------------------------

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<Table>
<Caption>
<S>           <C>                       <C>                                  <C>              <C>           <C>
[X] OTHER     TITLE OF SOFTWARE:        Bonus Dollars=$543,000.00            [ ] CD           [ ] Diskette   $
    SERVICES  OTHER SERVICES:           -------------------------------------                                  ---------------------
                                        D&B Commitment=$2,800,570.00         [ ] International               $
                                        -------------------------------------                                  ---------------------
                                        Total Availability=$3,343,570.00     ..............................  $
                                                                                TOTAL OTHER SERVICES:          ---------------------
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<Caption>
<S>           <C>                                               <C>                                         <C>
              PURCHASE ORDER #:                                  TOTAL DUN & BRADSTREET SERVICE*:            $  1,680,570.00
                                                                                                               ---------------------
              * Exclusive of state and local sales/use taxes     Tax Exempt      [ ] No     [ ] Yes (Provide Tax Exempt Certificate)

____________________________________________________________________________________________________________________________________
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<S>           <C>
IMPORTANT     CUSTOMER (1) ACCEPTS ACCOMPANYING MASTER AGREEMENT REFERENCED ABOVE; (2) PLACES ABOVE ORDER PURSUANT TO THE EXISTING
              MASTER AGREEMENT; AND (3) ACKNOWLEDGES RECEIPT OF THE MASTER AGREEMENT AND A PRODUCT & SERVICE PRICING GUIDE THAT
              SETS FORTH PRICES. THIS PRODUCT AND SERVICE PRICING GUIDE IS ALSO AVAILABLE THROUGH THE INTERNET AT DNB.COM.

____________________________________________________________________________________________________________________________________
</Table>

<Table>
<Caption>
<S>                                                    <C>
DUN & BRADSTREET, INC.                                 CUSTOMER
D&B Relationship Manager:  Linda Reeves                Customer Business Name: Advanta Bank Corp
                         -----------------------------                        ---------------------------------------------------
Phone:       410 348-9997                              Street Address:    Welsh & McKean Roads
           -------------------------                                  -----------------------------------------------------------
                                                       City:    Springhouse    State:    PA   Zip:   19477
                                                             -----------------      --------      -------------------------------
ACCEPTED BY:                                           Bill To Address:*
D&B Management:  THOMAS M. WICKERSHAM                  City:                   State:         Zip:
                 -------------------------------------      ------------------       --------     -------------------------------
Signature: X /s/ THOMAS M. WICKERSHAM
             -----------------------------------------
Date: X 6/18/02                                        PRINT Signer's Name: Mr. David Weinstock Title: Vice President, Accounting
     -------------------------------------------------                      -------------------        --------------------------

INTERNAL USE ONLY:                                     Authorized Signature:  /s/ David B Heinstock   Date: X
Accountable Position:                                                        ----------------------         ---------------------
                      -------------------------------- For:  Steve Pinado

Telecoverage Position:                                 Phone: 215 444-5667           Fax:
                      --------------------------------        ----------------------      ---------------------------------------
Supporting Position:                                   E-Mail Address:    spinado@advanta.com
                      --------------------------------                -----------------------------------------------------------
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<PAGE>
MASTER AGREEMENT  (MA-01-02)                   [D&B LOGO] DECIDE WITH CONFIDENCE

Dun & Bradstreet, Inc. ("D&B") and the customer named on the attached Order
("Customer") agree that D&B shall make available to Customer business
information services ("Services"), which may include information
("Information"); computer programs or applications (including those accessed
remotely), documentation and media (collectively, "Software"); and other
services, subject to this Master Agreement ("Agreement"). The Services subject
to this Agreement are identified in Orders entered into from time to time by D&B
and Customer. No obligation to furnish or to pay for a particular Service arises
under this Agreement until D&B accepts an order and any attachments thereto
placed by Customer. All accepted orders and their attachments (collectively, the
"Order(s)") for Services are subject to this Agreement, and the terms of such
Orders are incorporated by reference in this Agreement. Subject to paragraph
10.2, this Agreement continues in force even though no Order may then be
outstanding. The Services will also be made available to U.S. companies that are
subsidiaries, divisions or affiliates, wholly-owned or controlled by Customer
and that are identified on a "Customer-Related Companies" schedule.

1. LICENSES

1.1 D&B grants to Customer a non-exclusive, non-transferable license ("License")
to use and display the Information and Software (in object code format only)
constituting each D&B product specified in an Order, subject to the limitations
contained in this Agreement and such Order. D&B retains all ownership rights
(including copyrights and other intellectual property rights) in the Services,
in any form, and Customer obtains only such rights as are explicitly granted in
this Agreement and such Order. The Services will include a custom model
developed by D&B through the use of D&B and Customer information. To the extent
such model is customized for Customer, the customized model shall be owned by
Customer; provided that (i) Customer grants D&B a license to use such model in
connection with its provision of Services to Customer hereunder, (ii) Customer's
ownership of the customized model does not (x) include ownership of any D&B
information, techniques, processes, methods, expertise, or other intellectual
property included therein (which collectively remain D&B intellectual property)
or (y) affect D&B's ability or rights with respect to the use of such D&B
information, techniques, processes, methods, expertise, or other intellectual
property for the purpose of developing custom models for other customers for any
purpose, and (iii) Customer shall not license, sell, distribute or otherwise
make available such custom model to any third party, other than those third
parties to which Customer may make Information or Software available pursuant to
the first sentence of paragraph 2.2.

1.2 Each License and Order is for a term, beginning on the date of the Order, of
12 months, unless another term is specified in the Order. D&B may extend the
term for an additional period, in its discretion, while the parties are engaged
in renewal discussions. Any such extension shall be subject to this Agreement.
Each License or Order may be renewed as set forth in the Order and by mutual
written agreement and payment of renewal fees and applicable product and service
fees (the initial term and any renewal period for an Order or License constitute
"the Term" for such Order or License).

1.3 Software "Updates" (i.e., minor enhancements, additions, and substitutions
to Software, including corrections and bug fixes) are provided at no additional
fee, if available. "Upgrades" (i.e., modifications, additions or substitutions
that result in a substantial change, improvement or addition to Software), if
available, are provided for an additional fee, if applicable. The determination
of whether a matter involves an Update or an Upgrade is within the sole
discretion of D&B. All Updates and Upgrades obtained by Customer are subject to
this Agreement.

1.4 Telephone and email based software support is available during the Term of
an Order for the currently licensed Software versions, and only if Customer has
installed all Updates received.

2. RESTRICTIONS ON USE

2.1 Information and Software are licensed for Customer's internal use only and
(i) only at the points of service specified in the Order; (ii) only for the
frequency of use or total number of users set forth in the Order; and (iii)
subject to any other restrictions set forth in the Order.

2.2 Customer will not provide Information or Software to others, whether
directly in any media or indirectly through incorporation in a database,
marketing list, report or otherwise, or use or permit the use of Information to
generate any statistical or other information that is or will be provided to
third parties (including as the basis for providing recommendations to others);
use or permit the use of Information to prepare any comparison to other
information databases that is or will be provided to third parties; or
voluntarily produce Information in legal proceedings; except that Customer may
provide Information or Software to Representatives as defined below, in response
to regulatory requests, or as otherwise required by law. Customer shall: (i)
maintain the Information in strict confidence, including by restricting
disclosure of the Information solely to those of its employees, consultants,
agents and advisors (collectively, "Representatives") with a need to know and
not allowing it to be disclosed, through negligence or otherwise, to third
parties, (ii) advise Representatives who receive the Confidential Information of
their obligations hereunder and assume full responsibility for any breach by
them of such obligations, (iii) use the Confidential Information only in
furtherance of the business relationship described in Paragraph 1 above, and
(iv) take all steps to ensure that no unauthorized persons have access to
Confidential Information and that all persons having access to Confidential
Information refrain from any unauthorized disclosure.

2.3 Customer will not attempt to access, use, modify, copy, reverse engineer, or
otherwise derive the source code of Software.

2.4 Upon reasonable notice and during regular business hours, Customer will
permit D&B to inspect the locations at, or computer systems on which,
Information and Software are used, stored or transmitted so that D&B can verify
Customer's compliance with this Agreement.

2.5 Customer will be responsible for any direct damages or lost profits incurred
by D&B as a result of Customer's breach of this paragraph 2.

3. COPYING

3.1 Customer will not copy, download, upload or in any other way reproduce
Information or Software except for (i) creating a reasonable number of copies of
Information in any format for internal use only in accordance with this
Agreement and not for general internal distribution; and (ii) making one copy of
Information and of Software for internal archival purposes.

4. D-U-N-S NUMBERS

4.1 D-U-N-S Numbers are proprietary to and controlled by D&B. D&B grants
Customer a non-exclusive, perpetual, limited license to use D-U-N-S Numbers
solely for identification purposes and only for Customer's internal business
use. Where practicable, Customer will refer to the number as a "D-U-N-S Number"
and state that D-U-N-S is a registered trademark of D&B.

5. THIRD PARTY SERVICES

5.1 Customer may engage a third party to process or host Information (the
"Processor") provided that the Processor and D&B enter into a D&B Processor's
Agreement before any Information or Software is provided to the Processor.

5.2 Third parties that provide Information to D&B for use in providing the
Services are intended third party beneficiaries of paragraphs 8 and 11.

6. PAYMENT

6.1 Customer will pay D&B in accordance with the Order. Prices and product
descriptions are those set forth in the Order, or, if not included in the Order,
in the applicable pricing and product policies made available to Customer in
hard copy or on any D&B Internet site, which policies are incorporated herein. A
late payment charge of the lesser of 1 1/2% per month or the highest lawful rate
may be applied to any outstanding balances until paid.

6.2 Customer will pay any applicable taxes relating to this Agreement, other
than taxes based on D&B income and franchise - related taxes.

6.3 For certain Orders for a committed volume or usage represented by an upfront
payment by Customer, Customer may be entitled to "carry over" portions of unused
volume or usage upon renewal. In addition, if Customer's

MA-01-02

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usage exceeds the committed amount, such excess usage shall be billed at a
specified "overrun" rate. Such carryover and/or overrun rate, if applicable,
will be determined in accordance with the Order, or, if not included in the
Order, in the applicable pricing and product policies made available to Customer
in hard copy or on any D&B Internet site.

6.4 If Customer's pricing with respect to a particular Order is based on
Customer's expected volume or usage as indicated on such Order and Customer does
not meet such volume or usage levels, Customer will pay D&B a "true-up amount"
based on the pricing applicable to the volume or usage actually utilized by
Customer.

7. COMPLIANCE WITH LAW

7.1 Customer will not use Information as a factor in establishing an
individual's eligibility for (i) credit or insurance to be used primarily for
personal, family, or household purposes, or (ii) employment. In addition,
Customer will not use any Service to engage in any unfair or deceptive practices
and will use the Services only in compliance with applicable state, local,
federal or foreign laws or regulations, including laws and regulations regarding
telemarketing, customer solicitation (including fax and/or e-mail solicitation),
data protection and privacy.

8. DISCLAIMERS

8.1 Though D&B uses extensive procedures to keep its database current and to
maintain accurate data, Customer acknowledges that the Information will contain
a degree of error and that Customer is responsible for determining that the
Information is sufficiently accurate for Customer's purposes. If the Information
is not sufficiently accurate for Customer's purposes, then Customer must so
notify D&B, in writing, within 15 days after receipt of such Information. D&B
will, at its option, either correct the inaccuracy at D&B's expense or refund
any amounts paid relating to the unusable Information.

8.2 ALL SERVICES ARE PROVIDED ON AN "AS IS," "AS AVAILABLE" BASIS. OTHER THAN AS
EXPLICITLY STATED IN THIS AGREEMENT, D&B DISCLAIMS ALL WARRANTIES, EXPRESS OR
IMPLIED, INCLUDING ANY WARRANTIES OF ACCURACY, COMPLETENESS, CURRENTNESS,
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. D&B DOES NOT WARRANT THAT
THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE AND DISCLAIMS ANY WARRANTY OR
REPRESENTATION REGARDING AVAILABILITY OF A SERVICE, SERVICE LEVELS OR
PERFORMANCE. D&B WILL NOT BE LIABLE FOR ANY LOSS OR INJURY ARISING OUT OF, IN
WHOLE OR IN PART, D&B'S CONDUCT IN PROCURING, COMPILING, COLLECTING,
INTERPRETING, REPORTING OR DELIVERING SERVICES.

9. COPYRIGHTS AND OTHER PROPRIETARY RIGHTS

9.1 Customer acknowledges that Information and Software are proprietary works of
D&B and comprise: (i) works of original authorship, including compiled
Information containing D&B's selection, arrangement and coordination and
expression of such Information or pre-existing material it has created, gathered
or assembled; (ii) trade secret and other confidential information, including
information that derives value or potential value from not being readily known
or available; and (iii) information that has been created, developed and
maintained by D&B at great expense, such that misappropriation or unauthorized
use by others for commercial gain would unfairly and/or irreparably harm D&B or
reduce D&B's incentive to create, develop and maintain such information.
Customer will not knowingly commit or permit any act or omission that would
contest or impair D&B's proprietary and intellectual property rights in
Information and Software or that would cause the Information or Software to
infringe the proprietary or intellectual property rights of a third party.
Customer will reproduce D&B's copyright and proprietary rights legend on all
copies of Information and Software which are so marked when received. Customer
will be responsible for any direct damages or lost profits incurred by D&B as a
result of Customer's breach of this paragraph 9.1.

9.2 Customer and D&B will not (i) use any trademark, service mark or trade name
of each other or any of their affiliated companies, except that D&B and its
affiliates may include Customer's trade names in the data base of business
information included within the Services it offers to Customer and others or
otherwise as permitted by law, or (ii) publish any press releases regarding this
Agreement or any Order.

9.3 D&B will treat all information that Customer designates in writing to be
proprietary in the same manner as D&B treats its own proprietary information.
D&B agrees not to use such identified proprietary information except for the
purposes of performing its obligations to Customer and for internal analytical
purposes (i.e., analyzing such data to improve D&B's products and services).
Such proprietary information shall not include information that (i) is or
becomes a part of the public domain through no act or omission of D&B; (ii) was
in D&B's lawful possession prior to Customer's disclosure to D&B; (iii) is
lawfully disclosed to D&B by a third-party with the right to disclose such
information and without restriction on such disclosure; or (iv) is independently
developed by D&B without use of or reference to the proprietary information.

9.4 D&B represents and warrants to Customer that, to D&B's knowledge, the
Software and Information, when used in accordance with this Agreement, do not
violate any existing U.S. copyrights, patents, trademarks, or other intellectual
property rights of any third party. The foregoing warranty does not apply to the
extent Customer modifies the Software or Information in any way or combines the
Software or Information with material from third parties.

10. TERMINATION

10.1 In the event of material breach (including, without limitation, an
assignment in violation of paragraph 13.2 hereof) by Customer or D&B, the
non-breaching party may immediately terminate this Agreement or particular
Orders without prior notice. In addition, D&B may terminate this Agreement or
particular Orders upon 30 days' prior written notice; provided that if D&B
terminates this Agreement or particular Orders other than for cause, D&B will
refund to Customer the unused balance of any amounts paid under the relevant
Orders. If Customer terminates this Agreement or particular Orders due to a
material breach by D&B pursuant to this section, D&B will refund to Customer the
unused balance of any amounts paid under the relevant Orders so long as such
material is proved in any judicial proceeding.

10.2 If Customer has no Orders in effect during a period of six consecutive
months, then D&B may terminate this Agreement at the end of such six-month
period by sending written notice to Customer.

10.3 The provisions set forth in paragraphs 2, 3, 4, 6, 7, 8, 9, 10.3, 10.4,
10.5, 11 and 12 will survive the termination of this Agreement.

10.4 If, without D&B's written permission, Customer continues after termination
to obtain Services covered by a terminated Order or Agreement, Customer will be
liable to D&B for the undiscounted fees for such Services in effect on the date
of such termination.

10.5 Upon termination of a Term with respect to particular Information or
Software, or upon receipt of Software or Information that is intended to
supersede previously obtained Software or Information, unless D&B instructs
Customer otherwise, Customer will immediately delete or destroy all originals
and copies (other than archival copies permitted by paragraph 3) of the
Information or Software, and upon request, provide D&B with certification
thereof.

10.6 Termination of this Agreement will result in a termination of all
outstanding Orders.

11. LIMITATION OF LIABILITY

11.1 NEITHER D&B NOR CUSTOMER WILL BE LIABLE FOR SPECIAL, PUNITIVE, EXEMPLARY,
INCIDENTAL OR CONSEQUENTIAL DAMAGES (INCLUDING LOST PROFITS), EVEN IF ADVISED OF
THE POSSIBILITY OF SUCH DAMAGES, ARISING OUT OF THIS AGREEMENT OR THE DELIVERY,
USE, SUPPORT OR OPERATION OF THE SERVICES, EXCEPT AS OTHERWISE PROVIDED HEREIN.

11.2 D&B's LIABILITY FOR A PARTICULAR CLAIM WILL NOT EXCEED THE AMOUNT PAID BY
CUSTOMER TO D&B FOR THE PARTICULAR INFORMATION OR SOFTWARE UPON WHICH THE CLAIM
IS BASED OR $20,000, WHICHEVER IS GREATER. ANY CLAIMS AGAINST D&B WILL BE
BROUGHT, IN ACCORDANCE WITH THIS AGREEMENT, WITHIN 12 MONTHS OF DISCOVERY OF THE
FIRST OCCURRENCE GIVING RISE TO SUCH CLAIMS, BUT IN NO CASE MORE THAN
TWENTY-

MA-01-02

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FOUR (24) MONTHS FROM THE FIRST OCCURRENCE, OR SUCH CLAIMS WILL BE FOREVER
BARRED.

12. CHOICE OF LAW; DISPUTES

12.1 This Agreement is governed by and construed in accordance with the laws of
the State of New Jersey, without regard to choice of law provisions. Any
disputes arising out of this Agreement that cannot be resolved by the parties
will be brought in state or federal court located in Newark, New Jersey.

12.2 Each party shall bear its own costs and expenses, including reasonable
attorneys' fees incurred in any action to enforce the obligations of the other
party under this Agreement, however, Customer will reimburse D&B for all costs
and expenses (including all reasonable attorneys' fees and costs as well as all
damages incurred) in D&B's enforcement of the Customer-Related Companies
compliance with this Agreement.

13. MISCELLANEOUS

13.1 This Agreement, all Orders, addenda and schedules, and D&B's published
policies and procedures referred to herein and in effect from time to time,
including those published on D&B's web site, constitute the entire agreement
between D&B and Customer regarding the Services. Unless an Order states
otherwise, where there is a conflict between the terms of any addenda or
schedules and this Agreement, the terms of the Agreement shall control with
respect to the Services. Where there is a conflict between the terms of any
Order and this Agreement, the terms of the Order shall control with respect to
the Services set forth in such Order and solely to the extent of the conflict.
Any amendments of or waivers relating to this Agreement or any Order must be in
writing signed by both parties.

13.2 This Agreement binds and inures to the benefit of the parties and their
successors and assigns, except that neither party will assign this Agreement
without the prior written consent of the other party; however, either party may
assign the Agreement (i) to an affiliate controlled by, controlling or under
common control with that party; provided such affiliate is not a direct
competitor of D&B, or (ii) in connection with a merger or consolidation (so long
as the assignment is to the newly merged or consolidated entity) or the sale of
substantially all of its assets (so long as the assignment is to the newly
merged or consolidated entity). Notwithstanding the foregoing, with respect to
an assignment pursuant to (ii) above, the non-assigning party may terminate this
agreement upon thirty (30) days written notice if such party objects to the
assignment.

14 Indemnification

      D&B shall defend or settle at its expense any claim, suit or proceeding
arising from or alleging: (a) infringement of any existing U.S. copyrights,
patents, trademarks, or other intellectual property rights of any third party
("Intellectual Property Right") by Service or part thereof furnished under this
Agreement; (b) property damage or personal injury, including death, directly
caused by or personal injury, including death, directly caused by or sustained
in connection with the performance of the Services or any activities of D&B in
connection therewith; and (c) a breach of the warranties and representations
made by D&B in this Agreement. D&B shall indemnify and hold Customer harmless
from and pay any and all losses, costs and damages, including royalties and
license fees, reasonable counsel fees attributable to such claim, suit or
proceeding. Customer shall give D&B prompt notice of, and the parties shall
cooperate in, the defense of any such claim, suit or proceeding, including
appeals, negotiations and any settlement or compromise thereof, provided that
the Customer shall approve the terms of any settlement or compromise.

If any Service or part thereof furnished under this Agreement, including without
limitation Software, system design, equipment or Documentation, becomes or in
the Customer's or D&B's reasonable opinion is likely to become, the subject of
any claim, suit, or proceeding arising from or alleging infringement of, or in
the event of any adjudication that such Service or part thereof infringes on,
any Intellectual Property Right, D&B, at its own expense shall take the
following actions in the listed order of preference: (i) secure for the Customer
the right to continue using the Service or part thereof; or (ii) if efforts are
unavailing, replace or modify the Service or part thereof to make it
non-infringing; provided, however, that such modification or replacement shall
not degrade the operation or performance of the Service

MA-01-02<PAGE>
                                                                    Exhibit 10-Z

                           DIRECT MARKETING AGREEMENT

    This AGREEMENT, dated effective as of December 15, 1999 by and among Advanta
Bank Corp. ("ABC"), a corporation having a place of business at 11850 Election
Road, Salt Lake City, Utah, 84020 and CFM DIRECT ("CFM"), having a place of
business at Oakbrook Terrace Tower, One Tower Lane, Suite 2400, Oakbrook
Terrace, IL 60181.

                                   WITNESSETH

    WHEREAS, CFM is in the business of providing direct mail and other
marketing services; and

    WHEREAS, ABC is in the commercial credit card business, seeks to attract
customers interested in obtaining commercial credit cards ("Customers") and
markets its commercial credit cards in a manner consistent with CFM's business;
and

    WHEREAS, ABC wishes to retain CFM to perform various services in connection
with ABC's direct marketing program for originating its commercial credit
cards, and CFM is willing to undertake to perform such services, as more
particularly set forth below;

    NOW THEREFORE, the parties hereto, in consideration of the mutual premises
and covenants herein set forth, and other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, hereby agree as
follows:

    SECTION 1.    PERFORMANCE OF SERVICES BY CFM
    ----------    ------------------------------

    A.    CFM shall develop and execute marketing programs for the origination
of MasterCard credit cards from prospective commercial Customers, including,
but not limited to, creative development, list sourcing, list processing and
file audits. Prospective commercial Customers to whom CFM mails promotional
material applications will be selected by CFM in accordance with criteria
established by ABC. The particulars of each mail campaign, including the number
of prospective Customers to be solicited, shall be documented in the form
attached hereto as Schedule A (the "Schedule"). The parties hereby acknowledge
that the actual number of prospective Customers to be solicited in any mail
campaign may be larger or smaller than that listed
<PAGE>
written approval before using any particular type or form of marketing material
(such as layout and copy, paper, envelopes and the like), and CFM shall obtain
ABC's prior written approval with respect to all mailing lists CFM proposes to
use with respect to such mailings, which approval shall not be unreasonably
withheld.

     B.   CFM may, in its discretion, seek and retain one or more
subcontractors, agents or other representatives ("Outside Agents") to perform
all or any portion of the services it has undertaken to perform hereunder.
CFM shall obtain ABC's prior written approval before utilizing the services of
any such Outside Agents, and CFM shall cause such Outside Agents to execute a
confidentiality agreement in the form attached hereto as Exhibit "A-1".

     C.   CFM shall perform its obligations hereunder and shall complete the
mailings for the origination of ABC credit cards as agreed pursuant to each
Schedule provided, however, that the completion of such mailings may be delayed
up to 60 days without constituting a breach of this Agreement by CFM, to the
extent that such delay: 1) is caused by a subcontractor engaged by CFM on the
recommendation of ABC and/or 2) is specifically requested in writing by ABC.

     D.   ABC will cooperate fully with CFM in CFM's performance of its duties
hereunder and, upon request, will provide such advice and render such assistance
as CFM may reasonably request; provided, however, that nothing in this Section
1.D. shall be deemed to impose any obligation upon ABC to provide any financial
contribution or assistance to CFM. CFM may, but shall not be obliged to, rely
upon any advice provided by ABC, it being agreed and understood that CFM and ABC
are completely independent and unrelated parties and that CFM is free to
exercise its own discretion and judgment in fulfilling its obligations
hereunder.

     E.   At the request of ABC from time to time, CFM will inform ABC as to
what steps it has taken, is taking and is intending to take to fulfill, or to
cause to be fulfilled, CFM's obligations hereunder.

                                       2

<PAGE>
    SECTION 2.  PAYMENT FOR SERVICES
    ----------  --------------------

    A.    ABC shall compensate CFM for performance of its obligations under
this Agreement in the manner specified below, which compensation may be amended
only in writing by the parties hereto.

    B.    ABC will make progress payments to CFM as outlined in each Schedule.
These payments are intended as progress payments and are not to be construed as
guarantees or compensation by ABC to CFM. Subject to the following paragraph,
ABC will pay CFM for each credit card "Account Booked". An "Account Booked" is
a properly established credit card account which meets ABC's credit
underwriting and other standard criteria and which is opened as a result of
marketing programs developed by CFM and which is reflected on the report
furnished to CFM by ABC. Compensation to CFM, if any, with respect to properly
established credit card accounts opened shall be determined as agreed to by
the parties within sixty (60) days of the date the final statement of
compensation to CFM is rendered pursuant to each Schedule.

    C.    On the dates stated in each Schedule (or if any such date is not a
business date for ABC, on the next succeeding business day), ABC shall prepare,
certify and deliver to CFM a statement setting forth CFM's Compensation (as
defined in each Schedule), and based on a statement from ABC setting forth the
total number of Accounts Booked as of the previous month end resulting from the
origination of credit cards under the programs developed by CFM. In order to
calculate the above accurately, the responses received and credit cards issued
by ABC will be coded by the application processor so as to identify them as
resulting from the marketing programs developed by CFM. Notwithstanding the
foregoing, however, in the event that the completion of mailings for the
origination of credit cards is delayed pursuant to Paragraph C of Section 1 of
this Agreement, the preparation of statements, and any payments due as a result
thereof shall be delayed by the same amount of time as the aforesaid delay in
the completion of mailings.

    D.    The parties hereto have used their experience and best efforts to
accurately and fully anticipate the costs, and thereby the appropriate payments

                                       3
<PAGE>
associated with the program contemplated hereunder. The parties acknowledge
that the pricing in each Schedule reflects expenditures which are anticipated
to be incurred by CFM in performing its obligations under this Agreement.
Nevertheless, in the event that any material cost-related discrepancies occur
and/or such expenditures are materially larger or smaller than those
anticipated (unless due to the negligence of or willful breach by CFM), the
parties hereto agree to resolve such in good faith and through fair dealing
within sixty (60) days of the date the final statement of compensation to CFM
is rendered pursuant to each Schedule.

     SECTION 3.   RELATIONSHIP BETWEEN THE PARTIES

     Each of the parties hereto is acting as a principal and not as an agent of
the other, and the relationship and arrangements created hereunder shall not
create, and shall not be deemed to create, a partnership, joint venture or any
similar relationship or arrangements between the parties hereto. In carrying
out its duties and performing its obligations hereunder, each of the parties
hereto is acting as an independent contractor, and the employees,
subcontractors, agents or other representatives of one of them shall not be
deemed to be employees, subcontractors, agents or other representatives of the
other.

     SECTION 4.   REPRESENTATIONS AND WARRANTIES

     A.    ABC represents, warrants and covenants to CFM that:

     1.    ABC is a corporation duly organized, validly existing and in good
standing under the laws of the State of Utah; it has the power and authority to
conduct all of the activities conducted by it and to own or lease all of the
assets owned or leased by it; and it is duly licensed or qualified to do
business and in good standing as a foreign corporation in all jurisdictions in
which the nature of the activities conducted by it and/or the character of the
assets owned or leased by it makes such qualification or licensing necessary.
All corporate action necessary to authorize the execution, delivery and
performance of this Agreement by ABC has been taken, and no other consent,
approval or other authorization of any government, governmental agency or other
third party is

                                       4

<PAGE>
necessary for the execution, delivery and performance of this Agreement by ABC,
or if any such consent, approval or authorization is necessary, it has been
obtained.

    2.    There is no material action, suit, proceeding or investigation
pending, or, to the extent of its knowledge, threatened, against or affecting
ABC or any of its assets. ABC is not in default under or with respect to any
judgment, order, writ, injunction or decrees of any court of any federal,
state, municipal or other governmental authority, department, commission,
board, agency or other instrumentality. ABC is not involved in any labor
dispute or disturbance, other than routine grievances, none of which is
material. ABC has complied in all material respects with all laws, regulations
and orders applicable to it or its business. ABC is not in default in any
material respect under any contract or other instrument to which it is a party
in any manner which could affect its ability to perform its obligations
hereunder.

    3.    ABC has the power and authority to execute and deliver this
Agreement, to consummate the transactions hereby contemplated and to take all
other actions required to be taken by it pursuant to the provisions hereof; and
this Agreement has been validly executed and delivered by ABC and is intended
to be binding upon it in accordance with its terms. Neither the execution and
delivery of this Agreement by it nor the consummation of the transaction hereby
contemplated to be performed by it will constitute any violation or breach of
its Articles of Association or By-Laws or of any provision of any contract or
other instrument to which ABC is a party or by which any of its assets may be
affected, secured or bound, or any order, writ, injunction, decree, statute,
rule or regulations, or will result in the creation of any lien, charge or
encumbrance on any of its assets.

    4.    ABC has not incurred any liability for finder's or brokerage fees or
agent's commissions in connection with this Agreement or the transactions
contemplated hereby.

    5.    ABC is currently capable of performing its obligations hereunder and
knows of no fact or circumstance that could reasonably be anticipated to occur
and that would prevent or hinder its full and timely performance of such
obligations.

                                       5

<PAGE>
     6.   Provided that the materials utilized by CFM in originating credit
cards pursuant to this agreement are submitted by CFM to ABC for approval prior
to use thereof by CFM, ABC shall be solely responsible for assuring that all
such materials shall be in full compliance with applicable regulatory
requirements including, but not limited to, those under federal Equal Credit
Opportunity Act with which ABC and CFM are required to comply in performing
their obligations hereunder.

     B.   CFM represents, warrants and covenants to ABC that:
     1.   CFM is duly formed, validly existing and in good standing under the
laws of the State of Delaware; it has the power and authority to conduct all of
the activities conducted by it and to own or lease all of the assets owned or
leased by it, and it is duly licensed or qualified to do business and in good
standing as a corporation in all jurisdictions in which the nature of the
activities conducted by it and/or the character of the assets owned or leased by
it makes such qualification or licensing necessary. All corporate action
necessary to authorize the execution, delivery and performance of this Agreement
by CFM has been taken, and no other consent, approval or authorization of any
government, governmental agency or other third party is necessary for the
execution and delivery of this Agreement by CFM, or if any such other consent,
approval or authorization is necessary, it has been obtained.

     2.   There is no action, suit, proceeding or investigation pending, or, to
the extent of its knowledge, threatened, against or affecting CFM which would
have a materially adverse impact against any of CFM's assets. CFM is not in
default under or with respect to any judgment, order, writ, injunction or decree
of any court or any federal, state, municipal or other governmental authority,
department, commission, board, agency or other instrumentality. CFM is not
involved in any labor dispute or disturbance, other than routine grievances,
none of which is material. CFM has compiled in all material respects with all
laws, regulations and orders applicable to it or its business. CFM is not in
default in any material respect under any contract or other instrument to

                                       6
<PAGE>
which it is a party, and no other party under any such contract or other
instrument is in default in any material respect thereunder.

    3.    CFM has the power and authority to execute and deliver this
Agreement, to consummate the transactions hereby contemplated and to take all
other actions required to be taken by it pursuant to the provisions hereof; and
this Agreement has been validly executed and delivered by CFM and is intended
to be binding upon CFM in accordance with its terms. Neither the execution and
delivery of this Agreement by CFM nor the consummation of the transactions
hereby contemplated to be performed by it will constitute any violation or
breach of CFM's Articles or Certificate of Incorporation, its By-Laws or of any
provision of any contract or other instrument to which CFM is a party or by
which any of its assets may be affected, secured or bound, or in any order,
writ, injunction, or decree, or will result in the creation of any lien, charge
or encumbrance on any of its assets.

    4.    CFM has not incurred any liability for finders's or brokerage fees or
agent's commissions in connection with this Agreement or the transactions
contemplated hereby.

    5.    CFM is currently capable of performing its obligations hereunder and
knows of no fact or circumstance that could reasonably be anticipated to occur
and that would prevent or hinder its full and timely performance of such
obligations.

    6.    CFM shall keep all proprietary information about ABC, their business,
and their actual or prospective customers confidential during the term of this
Agreement and thereafter. Further, CFM shall cause all Outside Agents (as
defined in Section 1.B hereof) to keep all such proprietary information of ABC
confidential.

    7.    Each party warrants that it will correctly handle the change of the
century in a standard and compliant manner, meaning that its systems and
software will operate and correctly process calculations, interfaces and
reports involving dates and all software complies with industry standards
regarding the change of the century and the year 2000 compliance.

                                       7

<PAGE>
     SECTION 5.  INDEMNIFICATION

     A.  Each party hereto (the "Indemnifying Party") shall indemnify and hold
harmless the other parties hereto from and against, and shall reimburse the
other parties hereto for, any and all costs, expenses (including reasonable
attorneys' and accountants' fees and charges), charges, claims, losses and
liabilities incurred or suffered by such other parties for or on account of, or
arising or resulting from, any breach or violation by the Indemnifying Party of
any of its representations, warranties, covenants or obligations contained in
this Agreement or in any certificate or other document delivered by it to such
other parties as provided for herein; it being agreed and understood, however,
that no party hereto shall be indemnified hereunder for any cost, expense,
charge, claim, loss or liability incurred or suffered by such party as a result
of such party's breach or violation of its own representations, warranties,
covenants or obligations under this Agreement.

     B.  ABC agrees that it shall indemnify and hold harmless CFM from and
against, and shall reimburse CFM for, any and all costs, expenses (including
reasonable attorneys' and accountants' fees and charges), charges, claims,
losses and liabilities incurred or suffered by CFM for or on account of, or
arising or resulting from, any claim arising out of or based upon the violation
of any patent, trademark copyright laws occasioned by CFM's publication,
distribution or other use of any material provided by ABC, in connection with
the transactions contemplated herein.

     C.  In addition to the foregoing, CFM agrees that it shall indemnify and
hold harmless ABC from and against, and shall reimburse ABC for, any and all
costs, expenses (including reasonable attorneys' and accountant's fees and
charges), charges, claims, losses and liabilities incurred or suffered by ABC
for or on account of, or arising or resulting from, any claim arising out of or
based upon an Outside Agent's (as defined in Section 1.B above) negligence,
willful misconduct, unlawful acts, or breach of its confidentiality agreement
in favor of ABC (the form of which agreement is attached hereto as Exhibit
"A-1") in connection with the transactions contemplated herein.

                                       8
<PAGE>
         SECTION 6.    MISCELLANEOUS
         ----------    -------------

         A.   Any notice or other communication required or permitted to be
given hereunder shall be in writing and delivered personally (including by
courier) or mailed by registered or certified mail, return receipt requested
and postage prepaid, to the party to which directed at its address as set forth
at the beginning of this Agreement or at such other address of which such party
has given notice to the other party in the manner provided in this Section 6.A.

         B.   Neither this Agreement nor any interest herein may be assigned by
ABC without prior written consent of CFM. Except to the extent that CFM may
delegate the performance of certain of its obligations under Section 1.B. hereof
to Outside Agents, neither this Agreement nor any interest herein may be
assigned by CFM without the prior written consent of ABC. Subject to the
foregoing, this Agreement shall be binding upon, and shall inure to the benefit
of and be enforceable by and against, the parties hereto and their respective
successors and assigns.

         C.   In no event whatsoever shall any officer, director, employee or
shareholder of a party hereto have any liability with respect to any of such
party's obligations under this Agreement. In the event a party hereto (the
"Damaged Party") shall suffer any damages, or have any claim or cause of action
against another party hereto (the "Defaulting Party"), on account of any breach
or violation of this Agreement by such Defaulting Party, the remedy and recovery
of the Damaged Party shall be limited to the assets and property of the
Defaulting Party.

         D.   This Agreement, including all exhibits and Schedules hereto,
constitutes the entire understanding and agreement between the parties hereto
with respect to the subject matter hereof, merging herein all prior
arrangements, negotiations and agreements and superseding all prior agreements
and understandings, either oral or written, with respect to the subject matter
hereof. There are no representations, warranties, promises, covenants or
understandings with respect to such subject matter other than those expressly
set forth herein.

                                       9

<PAGE>
    E.    Neither this Agreement nor any condition, term or provision hereof
may be changed, modified, waived, discharged or terminated except by, and as
provided in, a written instrument, signed by the party against whom enforcement
of such change, modification, waiver, discharge or termination is sought to be
enforced. No waiver of a breach of any provision hereof or a default under any
provision hereof shall be deemed a waiver of such provision or of any
subsequent breach or default of any kind or nature.

    F.    No delay, act or failure to act on the party of a party hereto to
enforce its rights hereunder shall be construed as a waiver of such party's
rights hereunder.

    G.    All disputes hereunder shall be determined in accordance with the
expedited dispute resolution procedure of the then existing Commercial
Arbitration rules of the American Arbitration Association in Pennsylvania.

    H.    All Schedules and Exhibits annexed to this Agreement shall be deemed
incorporated herein and made a part hereof and, except as the terms and
provisions herein are inconsistent with the terms and provision in any such
Schedules, the terms and provisions contained herein shall be deemed
incorporated in and made a part of such Schedules.

    I.    Irrespective of the residence, domicile, jurisdiction or
incorporation or formation or place of doing business of either party hereto,
this Agreement shall be governed by, and construed and enforced in accordance
with, the laws of the State of Pennsylvania applicable to contracts executed
and to be wholly performed within that State, without giving effect to the
conflict of laws principles thereof.

    J.    This Agreement may be executed in any number of counterparts, each of
which shall be deemed an original and all of which together shall be deemed an
original and all of which together shall be deemed to be one and the same
instrument.

                                       10

<PAGE>
     K. The captions and headings in the Agreement are for reference purposes
only and shall not affect the meaning of interpretation of this Agreement or of
any provision hereof.

     IN WITNESS WHEREOF, each of the parties hereto, intending to be bound
hereby, has caused this Agreement to be executed by its officer thereunto duly
authorized, as of the date indicated.

ADVANTA BANK CORP.             CFM DIRECT

BY: /s/ Mark Hales           BY: /s/ William R. Aylesworth
--------------------         ------------------------------
    MARK HALES                   WILLIAM R. AYLESWORTH
    PRESIDENT                    PRESIDENT

                                       11
<PAGE>
                                   AMENDMENT
                                       To
                           Direct Marketing Agreement
                                    Between
               Advanta Bank Corp. ("ABC") and CFM Direct ("CFM")
                            Dated December 15, 1999

    This Amendment is made as of the 1st day of May, 2002, by and between ABC
and CFM.

    WHEREAS, ABC and CFM entered into a Direct Marketing Agreement dated as of
December 15, 1999 (the "Agreement"); and

    WHEREAS, the commercial credit products offered by ABC have expanded from
those products contemplated by the Agreement; and

    WHEREAS, the parties desire to amend the Agreement as set forth below.

    NOW THEREFORE, in consideration of the mutual promises and covenants
contained in this Amendment, and intending to be legally bound thereby, ABC and
CFM agree as follows:

    1.  The first sentence of Section 1(A) shall be deleted and replaced by the
        following language:

           "CFM shall develop and execute marketing programs to attract
           prospective commercial Customers to obtain ABC's commercial credit
           products including, but not limited to, lines of credit and
           credit cards displaying either the MasterCard, VISA or other brand.
           The marketing services provided by CFM shall include, without
           limitation, creative development, list sourcing, list processing, and
           file audits."

    2.  All references in the Agreement to "credit card(s)" shall hereby include
        any an all credit products of ABC for which marketing services may be
        provided by CFM as directed by ABC from time to time.

    3.  All terms and conditions of the Agreement not addressed in this
        Amendment shall remain in full force and effect. The terms of this
        Amendment shall prevail in the event of any inconsistency between this
        Amendment and the Agreement.

IN WITNESS WHEREOF, the parties hereto, intending to be legally bound, have
caused this amendment to be executed by their duly authorized representatives
as of the date first above written.

ADVANTA BANK CORP.                                     CFM DIRECT

By: /s/ Mark W. Wlaz                                   By: /s/ David R. Furlong
    ----------------                                       --------------------

Name:  MARK W. WLAZ                                    Name:  DAVID R. FURLONG
     ---------------                                        -------------------

Title:     VP                                          Title:        VP
      --------------                                          -----------------

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